is this a work in progress between mister horton and the president or were they marketing media geniuses on some level and decided let's start low, we will just have a small one time release and by the time we developed this , have a campaign that covers everything and everybody. what is your opinion? >> i think the accurate answer from a historian would be that present, you're going back to 1940, 1941. it's chaotic, it's full of contingencies, full of uncertainties. they weren't sure what was going to happen or what they ancould get away with. they weren't sure how effective the isolationist would be and it was kind of an experiment, let's see what we can do. let's see what we can get away with in terms of the apisolationist but they didn't know that pearl harbor was going to happen. they didn't know were sure what was going to so history is full of contingencies and it's only in hindsight that we can give a linear story and perhaps in my relating the story of robert horton, it came across to sequentially. i think he got up in the morning and he every day what can i do? and that develop