so if you use apple app pay, you know, you go to a store, use apple pay, and you're basically treating with your card like it's a wallet and apple's charging again, fees back to the merchant. every time you're using you, they're, they're apple pay, google's doing the same thing. you have a google wallet, they're doing the same thing. and so again, what the argument here is, is that these amounts that they're charging are too high, and there's no competition. so that other wallet services should be allowed to be able to be available on these devices, which would be more preferential than to merchants. right? so if you're a merchant and you say all now they're going to pay with apple pay, i know what that means. that means i'm getting charged additional fee by apple. well, in this case, you can fix up by creating a more competitive space. and what that's really all comes down to all the stories come down to brand is the ability for consumers to have choices in these app stores where they have not had choices in the past. and then it seems like what the australian government was saying as

with customers and avoid apple's notorious 15% to 30% fees. now, this change comes as part of a proposaled settlement to a class action lawsuit, that suit alleging apple monopolizes its app store and overcharges for commission and we should point out that this is separate from apple's ongoing lawsuit with epic games. so deirdre, what i'm really curious about is whether this turns out to be really meaningful for apple's business or whether this is perhaps more of a strategic move because apple is facing so much regulatory oversight and scrutiny of maybe whether it's too big and powerful >> yeah, i think this is strategic, julia and carl. apple knows that what is key in the payment ecosystem is reducing friction, and this really does none of that if anything, it kind of adds another layer by asking developers to email their users, input their payment information again. one very, very small step, but who knows? i mean, this could be just the first step we know that there is just so much scrutiny around the payment systems within the app store, pe

this is for the upcoming, again the upcoming apple watch 7 apple shares down about 0.75%. >> apple warned of supply issues moving forward in the last quarter. we'll see how they deal with that. >>> meanwhile today's funding secured data bricks announcing $1.6 billion round valuing at $38 billion joining us now the ceo and co-founder ali ootsyp you have a data lake with data warehousing. it's a shot space. we saw the snow flake report not long ago with still strong growth one of your investors said you're going to do about a billion dollars in i think revenue in the coming year is that how is looks >> well, we haven't given any forecast of revenue next year. but we're having huge tailwinds. something happened touring the pandemic where i think people's livesy turned upside down. now, everybody, thinks, of course, ai is the thing that's going to change our -- or transform our company. people are doubling down on artificial intelligence and data transformation >> ali can you give us insight why you are koosing to raise money at this valuation instead of going public? you're certainly at the

this is apple. this is me asking what changed with am since 2015 >> interesting apple would argue they found a way to do this without opening your phone, but the conversation continues. matthew green from johns hopkins, thank you >> thank you >> great debate. we'll have that again, i'm sure. we're getting breaking news out of washington on the crypto amendment and the bill >> well, carl, the senate has reached an agreement on language that would clarify the new irs reporting requirements for cryptocurrencies in the infrastructure bill. there have been concerns that certain parts of the industry could be exempted industry could be excepted from those rules while others would be subject to it. today senator pat toomey said that the new language will focus on the definition of a broker. he said that a broker would be defined as those who conduct transactions on an exchange where crypto assets are bought and sold and that language would help prevent other players like note operators, stakers, validators

phone and apple store? >> developers would have equal access without these exploited fees and without the intimidation and stranglehold that apple and google impose. and senator blackburn is right it actually was very dra dramatically demonstrated not only by the epic trial in suing apple but by the hearing that senator klobuchar had in the judiciary committee where we all serve. these kinds of barriers to competition really prevent the lifeblood of our economy, which is innovation from going forward with new apps and new designs, innovations, lower costs to consumers. so, this world would be a lot more hospitable to innovation and invention. >> a lot more hospitable senator blackburn, i would ask you to elaborate on that i, as a user, would have more apps on my phone would it have the ability to have the one-on-one relationship with me as the customer and have better communications? what's the end goal here >> well, you will see a little bit of all of that you would have other app store opportunities if yo

it's just that apple is in a way a monopoly at least when it comes to the apple store as people look at the model. is there a better answer when it comes to fairness here? >> well i think the better answer and this is where apple and even apple's hard core fans don't want to admit, but there is a reality where apple can produce a process in which they allow other app stores to compete on the iphone and ipad platform, and apple likes to say for apple fans like to say this will impede our security, but there are ways to do this that'll make it secure, with proper review programs, proper technological protocols, and having the right teams in place, i think that's apple's biggest events in the epic games trial that this is a security concern to have multiple app stores, but the reality is, it can be done and it will increase competition. liz: well, the settlement was actually involving the same judge who is weighing the epic games, that of course is judge gonzalez rogers, so very interesting to see that there's some wiggle room at least on one part of this one piece of this puzzle, in th

design leads, different retail leads, but apple has remained apple it strikes me as unusual you? >> i think too, i look at some of cook's lieutenants as well, john, you know the names, some of them are still there, still tested veterans. i think of eddie q and phil shuler and jeff williams, it is interesting on this day as cook celebrates ten years, i mentioned i was talking to tim baharan, he says, listen, one thing investors start thinking about in next couple of years you want to hear about who possibly now takes the baton from tim cook and already we're seeing some talk about that. right now there is a lot of talk about jeff williams, the coo and you can understand that, there is like cook a supply chain master, oversees the apple watch business, product chops as well. ben was saying we also would look at another lieutenant, craig fedarigi, another tested veteran, kcharismatic to watch o stage. >> interesting the successors being talked about are also operators, experts in supply chain management, josh i was reading one former apple exec said that under steve jobs there was m

so, apple since last year has often a program where employees could test either at certain apple offices, including apple park in cupertino or receive online test kits from quest diagnostics. we are all familiar with. that was a once a week effort. now that is starting to be two times a week this week and next. in the future, apple will start testing some employees in select offices up to three times a week for rapid tests. that is an interesting change for a company that is still not requiring testing per se or vaccines, but a surge in both. emily: let's talk about the classes they are offering in-store. when you had reported their -- they are still planning to move forward to return of these classes. it was a little head scratching given that covid seems to just be not going away. what was it that cost them to change course? mark: so, yesterday morning apple sent out a memo to retail employee saying that these in-store today and apple classes, learning how to use your phone and whatnot would return beginning august 30th. later in the day yesterday, apple updated its website to allow cu

for apple phones, you have to go to apple. for non-apple phones, you got to go to google. if you're in the middle of target and you don't like a price, you can go, you can look up on your phone, you can find another price, and you can go over there. it's a way different situation in a competitive market versus a noncompetitive market. but if the question is about am i somehow afraid of taking on any companies, no, i'm not. my issue is congress has been afraid to do this. we haven't gotten one thing done. i have 25 ideas of things we could move forward on, and all right now it is is a bunch of talk. >> a couple points on that. so, google, for example, has purchased a firm at the rate of one every 18 days over the last decade. alright, the five tech companies -- facebook, google, microsoft, amazon, and apple -- are now worth a combined $8 trillion. the combined market share of the big five companies has soared even more during the covid pandemic as people have relied, increasingly, on technology. can you, senator, give us an example of a business practice employed by one of

that's because the way that apple set up was apple doesn't come across. i believe most of those -- or all of those 200 is when law enforcement would come toapple an say we're looking at this individual, here is a warrant, can we look at this person's photos and then, okay, here we have to report these photos to -- but apple just wasn't really doing it. and the law isn't written that the companies have to go and look for it. they don't have to search for it what they have to do is if they do come across it, if they're made aware of it, they do have to report it i think the system apple has come up with is -- is a little different in that the matching against the database happens on your device, not in the cloud. but it only happens for the images that you were about to send to the cloud because you volunteered to use icloud photos to back up your photos it is a fine distinction, but it is a distinction. >> right so expand a little bit more on that explain to our audience why what apple is doing now is so different than what facebook and google are doing yo

apple's mother tessie was completely underwhelmed by all of this. she just didn't think for women at career mattered at all and all of the love and ambition went into the younger son, and to david. so i think the lesson apple took away from that is that ultimately you are actually on your own in life. it's a real hard lesson to learn but she had to do what she felt was right. maybe there would be nobody who would come to her rescue however julia's clearly admired her. so here for the first time was a man who really valued her talent and they think that speaks a lot to what she fell in love with. i think it was a very physical passion actually as well on both sides but i have to say ethel being valued and admired must have been very heady stuff and although they became a unit i still think that apple had learned that ultimately what she made of her life was going to be her decision because her father was weak. he couldn't stand up for her and her mother had never listened to her. had never praised her and never made her feel valued. so that was reall

watching the market cap approach nearly $2.5 trillion for apple. the question isn't so much tim cook has done so well, how can he keep doing better it's how big can this company literally get. >> yeah, that's right. 2.5 trillion sounds like a lot now. think of where they were ten years ago when he took over, about $340 billion when he took over that's massive growth, all because tim cook took the ball from steve jobs and said let's grow this into a booming business to your question, kelly, what happens after the iphone, we know they're dabbling in cars which has a huge addressable market for them. we know they're dabbling in this next era of computing, these glasses that you'll wear on your face, that if you ask the mark zuckerbergs of the world will replace the iphone they're preparing for that in a post tim cook apple. >> at some point we know the technology will move past the era that apple has been the leader of. what would you say to investors who have watched the last ten years, maybe i was in for that ride, maybe i wasn't, what do i do now i

they'll be able to chow down on their own apple pie jam and then topped with an apple mustered drizzle, sugar and apple pie slices, you guys. >> here we go. and we have it right here. >> i am hungry. >> and these are the actual ones going to be served at the game. >> bacon guy. >> oh, my gosh. are we ready? >> take me out to the -- okay. flakey is right. and it's warm. all right. mona didn't even wait for the countdown. she's in it to win it. >> i'm hungry. >> thoughts? >> it's bomb. >> you've got the sweet and the savory. >> you know when you know something is going to be good already? >> are you going to come up for air? i'm thrilled that you love this. out of all three, the mac and cheese ice cream, the secada pasta and the apple pie hot dog? >> definitely the apple pie hot dog. >> get this. it's very good. >> you know you go out, it's 2:00 a.m. you have a rough night and you just want comfort food? this is it. honestly, mcdonald's, somebody needs to call and make this a thing because. >> joe jackson would be proud. i will say that it is messy. so, if you are at the ball game -- >>

the biggest decliners, apple, microsoft, the hard tech names. the defense of stories underperformed. we can still apply that to the tech story. emily: thank you so much for the roundup. meantime, the sec will demand that more than 250 chinese companies trading in the u.s. better inform investors about political and regulatory risks. expanding a dictate and recently confirmed for seeking ipo's here. ben bain spoke with sec chair gary gensler. you have been speaking to chair gensler for a while now. how is what he is telling you now -- hold on. we will get to president biden, who was just about to speak. president biden: i want to's peak about the progress we have been making on the bill back better agenda here at home. i just got off the phone with the leaders of the house. the house of representatives has taken a significant step to making historic investments. it is going to transform america, cut taxes for working families, and position the american economy for long-term, long-term growth. when i became president, it was clear that we had to c

the bigger thing apple will be if the story can pivot $1.6 billion that apple will monetize through ads and services the way a luxury good retailer gets or apple is being perceived as more of a technology hardware company. >> a couple things to ask you about. one is hypocrisy, if apple has cracked down on ad tracking across apps and yet is monetizing its own -- is advertising itself with growing importance and primarily through the app store itself most of these ad dollars are coming from ads. they're advertising on the app store and interfering with other companies' ability to monetize their own ads through the app store. are they going to have to come up with a better narrative >> this tracking of data to lower the playing field, some of them are very benign and can monetize one would be can we make the app store itself more of a content discovery mechanism? today most people that go to the app store use it as a transaction mechanism. can you make it more of a discovery thing? can you monetize apple maps or apple tv, which has no ads to your point, can you leverage what's happening wi

his apple next? -- is apple next? >> ios 15 is coming in september. in a couple of weeks, apple will provide support. google already provided support through google play -- google pay. if you have a samsung lc phone, you can store this smartphone that's nation record. you can use our alternate health record platform to be able to access those smart health card and save them to your samsung pay wall. emily: an important initiative. we will be watching how it rolls out. paul meyer, thank you so much. coming up, the engineer best known as the inventor of ethereum. will a cerium equips bitcoin and even facebook and twitter? -- ethereum eclipse bitcoin and even facebook and twitter? we will find out? some of the attractions included in the service are the haunted mansion and big thunder mountain railroad. two favorites. this is bloomberg. ♪ emily: he is the engineer widely recognized as the inventor of ethereum. he is my guest on the latest edition of bloomberg studio 1.0. we talked about the threat to legacy companies like facebook and twitter and if we

tom hanson reports. >> reporter: new controversy over apple's latest software update. the program scheduled for rollout later this year will scan u.s. iphones for images of child sex abuse. >> apple's gone out of its way to make this as privacy friendly as possible. >> reporter: jim lewis is an expert in cybersecurity. > how exactly will this software work? >> there will be part of the program that has access to data, what they call hashes of imagery. in other words, the picture reduced to a numeric formula. apple will use that numeric formula to look for things, images that match it on your device. >> reporter: if there is a match, the photos will be shown to an apple employee, verified sensitive material will then be forwarded to the national cente children and the user's icloud account will be ld. dwing both andoutcry on twitter. ashton kutcher tweeting, it's a major step forward in the fight to eliminate child sexual abuse material from the internet. security watchdogs concerned the new software could be exploited by hackers and foreign governments. the head of wha

they have since sent warm transport plane back to cobble apple. this is a special called go transport plane for, for taking people who require immediate medical assistance. taking people from the ground, their who are being caught up in this horrific terrorist attack and flying them off to what we understand to german bases in beckett's don where they can receive medical treatment there. we've also heard from high co must the german foreign minister who confirmed that there were no german personnel. no german citizens involved in the, the terrorist attack. you know, no, no germans were among be killed or wounded on the grounds. and when it comes to the evacuation process, they said it had being completed, angular medical, the german chancellor, describing this attack as despicable said be the window of being able to get people out of the country. well closed pretty much. and i'm going to come cut about the defense minister blaming that window, closing on the taliban. taken into consideration, this evening's events. we see that the risk, hello. so

mark: so we are seeing a lot of these companies apple, facebook, apple, facebook,, instagram, google, really limiting ad targeting. earlier this year, with the launch of apt tracking transparency, apple limited apps targeting and advertising tracking apps across the ios ecosystem. instagram is doing it for 18 and under now in relation to some demographics and such and interests. now google is doing that as well, specifically across all services, but with a focus on youtube. there are a number of other new protocols in place to protect kids, stopping autoplay, so if you have kids watching youtube videos on continuous play in succession, keep kids up all night watching video. emily: uh, some kids in my household might be doing that, but in moderation. thank you for that update. meantime, softbank has reported a sharp drop in profits at its vision fun. masayoshi son's fund had enjoyed a strong run thanks to tech stocks, but quarterly results for the company show the value of investments and other holdings have declined. however, two chinese companies were the main reason that softbank st

apple will be shrinking that. otherwise, the new iphones will focus on a faster processor, a speedier frame rate display on the pro phones as well as new camera features. for the pro phones, apple is planning a new higher-quality video format. that will make it much easier for video editors to get the most out of their footage recorded on an iphone. for consumers, apple is planning to new features. one is called cinematic video. it's basically portrait mode for video. that means when you take a video of an object, it will appear sharp at the forefront and glory at the background. that makes a cool effect and now, it will translate to video. the other new feature is called photographic style. that will use ai to improve the colors, highlights, shadows, and other elements using artificial intelligence. apple is expecting another blockbuster sales time. the suppliers will build 90 million units. that means it is really expecting good feedback and strong sales. apple typically announces its new models in september and

apple to. they didn't get in front of it and introduce it as a feature. aren't you glad we're doing this, and let us explain all the details. it trickled out. apple it to play catch-up with explaining it and didn't end up looking good not a very apple way of communicating. >> right, very trough. >> moving from the app store, antitrust to the delivery space. you heard jon say, instacart initiated talks with doordash for a sale valuing the grocery delivery company between $40 billion and $50 billion. the negotiations fell apart in recent weeks due in part due to worries about whether the deal would pass muster with antitrust regulators the report also details that instacart opened up talks with uber about a sales partnership, similar to their recently announced go pub deal. that deal is reportedly also being investigated by the ftc for anti-competitive behavior. there is a pattern here where every discussion, every deal, every m&a deal, every working partnership just gets the eyes of regulators n

lisa: you been a big bowl on apple -- bull on apple, and you have been right again and again. what would you have to see to start rethinking your call? dan: the digital transformation story would have to be going the other way, starting to see reductions in spending across enterprise, but right now we see the opposite. that is why to me it is a green light to own u.s. tech across the board for the second half of the day. tom: thank you so much. as i look at the news flow today and the individual stories along with the greater view, it is just this covid news flow around vaccinations, but government officials are doing, and you mentioned earlier, the basic idea of august three, kids back in school. lisa: and can they get back in person without further disruptions as you start to get masks being mandated, the delta variant search -- surge. i think we cannot overstate how important it is for kids to get back to school. i am talking on a personal level but also a social level. tom: maybe that is where you solve masks. we may have them in selected stores. i don't know where it was,

and they have this grip over not just apple but google also and it is lucrative. it has all the signs, all signs point to regulation. and so that's the question of what kind of legislation, somewhere in the middle, but they are not going have the hegemony they had over the past ten years. >> yeah. i got to agree with that kara, i'm skeptical that this south korea thing will have much bearing on what happens outside of south korea there is so many different sort of little local laws and differences there. but overall, even if you handle some of the payment stuff, i was looking at some traffic on twitter, you may have seen it over the weekend too from an app developer talking about the process of getting updates to an app approved the number of hoops they have -- that's not even the financial part that's just the fact that apple and google are like these governments in the digital realm that can, you know, do this or this or, even to where you're allowed to get your update in front of the public. they control that economy. >> friction is not the word you want it is

what's the next big catalyst for apple? dan: when i look at the next nine months, this should be a $3 trillion market cap. here question, it's the long game super cycle. in terms of iphone 13, which should launch in september, we expect double digits over iphone 12 because of the massive pent-up demand. you combined this with the services which we think is 1.4 trillion a night gets us to a three point trip -- a $3 trillion market cap. i think to the contrary to the idea that innovation is in the rearview mirror, we see different in cupertino. francine: what regulators take notice? dan: no doubt. that's happening in korea and also across the beltway in brussels. you could see the regulatory spotlight not going away. and apple being front and center on the app store, but there's a lack of consensus which continues to view this as regulatory changes and business model changes. when you look at this, it's really about the app store. that's the crown jewel. i think you could see some pressure on that over time. for now, investor

apple will. busy automatically scan for child abuse related material even before it's uploaded to the cloud storage system. if cases are confirm, the users account will be deactivated. now the national center for missing and exploited children. notified whistleblower edward snowden has weighed in on the issue condemning the textual and new policy. unbelievable. apple now circulating a propaganda letter describing the internet white opposition to the decision to start checking the private files on every i phone against the secret government blacklist as the screeching voices of the minority. this has become a scandal to say that we are disappointed by apples plans is an understatement. apples compromise on end to end encryption, may p government agencies in the u. s. and broad. but as a shocking about face for users who rely on the companies, leadership and privacy and security, we discussed the issue and its wider ramifications with a number of guests. what kind of algorithm are they going to use

this has become a scandal to say that we are disappointed by apples plans is an understatement. apples compromise on end to end encryption, may piece government agencies in the u. s. and broad. but is a shocking about face for uses, have relied on the company's leadership and privacy and security. we discussed the issue and it's wider ramifications with our guests. what kind of algorithm are they going to use? that is able to scan billions of images and then segregated something that is not, let's say, a bare skin rug photo or some form of except i don't know what acceptable nudity is, but something that is innocence, something that is not in any way nefarious. how is it going to be able to determine what is and isn't appropriate? they'll be looking for, according to reports, i've seen no already classified and abuse images and which is like and that database and how those algorithms are used to searching computers. this season, such like apple has refused to open, effectively a back door to the encryption following cases. of, of terrorism, bus murder, rapes kid, not being what happene

. >>> apple walking this privacy title rope why the company's new plans are fuelling an old debate. >>> more on robinhood's wild ride the stock rallies again today to close out the week. >>> also ahead, interviews with the ceos of zynga, drop box and confluent. >>> we start with record closes for the s&p nasdaq and dow faang is higher for the week cloud and software names roared recently the cloud index up 2% on the week it is being led higher by the names that are the most expensive of the nine stocks that trade at 30 times forward sales. data dog and four other cloud names closed at all-time highs on thursday. this is partly an earnings story. data dog raising full year guidance and beating estimates other stocks that made sharp moves eyer, adobe, drop box and confluent. both of those ceos will be joining us later this hour consumer names have taken a hit as usage wanes across e-commerce, stream, game zynga is the latest lowering its outlook as user activity fell amid a summer outdoors we have seen that from roku and netflix. zynga's ceo joins us in just a few minutes. i was going t

ilia: la compaÑÍa apple va a escanear fotos y videos de los clientes antes de ser archivados. esto genera controversia. reportera: apple pondrÁ en marcha un sistema para detectar material de abuso sexual infantil en los dispositivos de sus clientes. >> apple crea una especie de huella dactilar en la imagen, esa imagen va a identificarlo en una base de datos que existe. reportera: esas imÁgenes se traducen en cÓdigos numÉricos que pueden coincidir con un dispositivo, si eso ocurre, la compaÑÍa va a notificar a las autoridades. la compaÑÍa dijo que tiene un sistema muy preciso. ademÁs aseguraron que cuando se vea alguna actividad sospechosa, esto serÁ revisado manualmente, es decir, por un ser humano, pero eso no fue suficiente para acallar las crÍticas de quienes consideran que se viola la privacidad de los usuarios. >> no estoy de acuerdo, no estoy de acuerdo, es ir mÁs allÁ en la privacidad de las personas. reportera: la pionero de las libertades civiles en la red anunciÓ un importante cambio de rumbo para los usuarios que confiaron en el liderazgo de la compaÑ

this is bloomberg. ♪ emily: i apple is getting to release the latest iphone -- apple is getting ready to release the latest iphone, this afternoon, controversial protections after images in its messages app in icloud photo library. mark gurman is here with more. but start on the new camera and video recording features. -- let's start on the new features. what do we know? mark: the first is a cinema mode where you can take a picture and the object or subject in the foreground will be sharp in the background will be blurred. this is known as an effect in the photography world. now they will ring this to video. it is a comic technique with high-end video, and now it will be coming to the iphone with the new models in several weeks. the second feature is recording and what is known as pro res, a higher-quality format t that makes editing more capable for video editors. the third feature is the new ai-based photo filter system that can adjust colors, highlights, shadows and >> on individual elements of the photo and object or a person quite a bit for the standard system like the instagram

some critics calling it bulk surveillance of apple devices. but experts say the software using a matches technique that scans for photos already documented for the centers for missing and exploited children. >> what they're doing is making mathematical algorithms so they can match these photos up. so they scanning photos in a way but not looking at photos. >> reporter: even the company can't see what's being scanned until something is determined illegal. and the company says there's a one in a trillion chance of a image being incorrectly flagged. >> the intention is good. like most companies i think we as consumers need to keep our eye on it carefully, but i feel that based on the technology and how they're going about this, i think that the benefit outweighs the risk for now. >> and apple says the new system is more private for iphone users than previous approaches. >>> a 12-year-old girl is recovering from a shark bite suffered in ocean city, maryland. she needed 42 stitches to close the gashes on her leg. she was boogie boarding in knee-dee

look at what we have seen with apple. that is probably one of the most underappreciated innovations to come out of cupertino in the last five years. ed: tesla said the d1 chip has the computer power to rival the best graphics chips. it goes into this training pile. a system of semiconductors and controllers. they are in prototype phase. the dojo comes online by the end of 2022, so we want to continue to focus and track tesla's progress on computer engineering and artificial intelligence because there was evidence shown that they have made progress. emily: elon musk certainly set a few new deadlines for himself which we will be checking with dan ives and ed ludlow. thank you very much. coming up, while some of us learned to bake, others played board games. quite a few people spent the months in lockdown learning another language. after the break, we will speak to the ceo and cofounder of dual lingo. this is bloomberg. ♪ emily: the world's largest auto factory is being hit by the global chip shortage. the volkswagen plant

apple critics are using this to further criticize apple. one of the strongest arguments is this idea of a slippery slope. what if the chinese government says, we know you know how to do this, do this for us on another topic. i'm not sure i buy that. apple is already in china and gets a substantial portion of its revenue. they are kind of compromised, especially when you look at facebook or google that doesn't operate there. i think it was not a very good rollout. you have to wonder, does tim cook need to enter this fray and come out and say something it was a poor rollout in terms of the communication >> i'm curious the china example is interesting. apple has given that government access to servers in the country, basically allowing surveillance, whatever you wan to call it to happen they claim they are doing something different. the way that ben thompson put it is that the only thing holding apple back from scanning for anything in the future is their own policy that's why craig emphasized, our policy is gatekeepers. in a world where manag

i think apple has levers to pull when it comes to the new iphone. that is going to be key here when we talk about the inflation debate >> i'm looking at the consumer spending report this morning you have jeffries saying they see consumers in a position to take price for the first time in 20 years a big macro change and input change as well we have to hit this move in peloton. a bigger than expected loss in subscriber sending shares down peloton lowering revenue guidance, slashing cost of basic bike again by 20%. the doj also subpoenaing the company for documents related to its tread injuries but luke capital says selling these shares would be like selling apple when it cut the price of ipods loop is bullish saying the lower prices increased adjustments for peloton and the management has a history of overpromising do you buy peloton >> there's two parts to the story. one is the growth and the other is the long term where they've settled. right now they're growing into themselves thelockdown was an enormous tail wind for them they were able to increas

speaking of apple pie, are you ready for this. flavor town, celebrity chef guy fieri and chevrolet are teaming up a treat, a mash up of apple pie and hot dogs. it will be served tomorrow at the field of dreams field, it features a hot dog wrapped in an apple pie crust, smothered in bacon jam. you might think they don't, they do. we'll bring home 12 here on the set. jillian: how about this, special delivery, a space station supply run will include my favorite, pizza, for seven astronauts. the slice of heaven will arrive at the international space station tomorrow. it also includes fresh apples, tomatoes, kiwi and a cheese smorgasbord. it is northrup grumman's biggest load yet. i have one request, do not put the kiwi on the pizza. as we learned in previous years, that was a thing online. we tried it here and it was not wonderful. todd: that said, could the producers have broken up the stories any better. that story has everything you want, space, pizza, fruit. the story i read had baseball, hot dogs, apple pie. you said a word that

as well as apple itself. programs are providing very good return. as ios has switched the way it handles advertising, a lot of the dollars have moved over to advertising -- android. the user base is performing very well. it is a dynamic and complex ecosystem. we are seeing positive yields again. emily: as dynamic as the moving workforce. you are getting rid of the office space in san francisco. do you think that means more of your workforce is going to be remote only? >> absolutely. what we have learned over the last 14 months, we have a new connected workplace model. that allows people to better balance time. going into the office for cultural events as well as times when you need to get together as a team. we are trying to build a more flexible work model. a collaborative process with our game teams. we will continue to have a presence in san francisco. we are optimizing our strategy to be more connected. emily: always good to have you. stay with us. wall street week is coming up next. i am emily chang. this is bloomberg. ♪ >> proceed with cauti