but ross griffin, how important is achievement of metals at the olympics for 4 countries? and i suppose it does depend to, to an extent on which country you're talking about. i mean if he, if you look at the example of great britain and the, the decision that was made back in the late ninety's, they had a, they had a terrible olympics back in 1996. they won one gold medals finished. i think it was 37th in the podium and a decision was made right off to that to, to, to pump a lot more money into, into grass roots sports into sports that, that would help them win a limb. pick old metals. and since then, they've had a huge measure of success and, you know, you know, getting into the metals podium in, in, in sort of, around $56.00 in the, in the meadows table, pretty much every olympics in beijing. so it does show you that this kind of thing does matter for a country's prestige and with britain, we're not, we're not talking about china or, or, you know, authority on authoritarian nation. it is, it is a kind of projection of soft power, isn't it 1st? and so many of these countr