bedford palmer is helping clients do that, too. >> i see people who are people of color, primarily black people, primarily black men at this point. >> reporter: a stigma around black men, he says less emphasis placed on whether black men resist therapy and focus on the why. >> there are a lot of messages that say that black men are looking in some way. >> reporter: for decades blacks have been mentally and physically abused by society, it gets internalized. it's not surprising to him that black men harbor feelings of mistrust. >> we get caught up in the concept of boot strapping. >> reporter: even with his clients, he has no problem unbuttoning his story. >> knowing who la quan is. that's something i didn't know before. >> reporter: undressing the importance of mental health in his life, because no matter how good he makes his clients look on the outside. >> i feel like 1 million bucks. >> reporter: the real image is making sure minds are mended. >> slow down and really take care of my mental health. >> reporter: that's his peace of mind. >> i wants to thank la quan for sharing with us.