but it does sound as if david buttress is trying to be l david buttress is trying to be imaginative here. for example, he is suggesting businesses take the money they might use for marketing and we redistribute that and use it and instead to cut prices instead —— and redistribute it and use it instead to cut prices for customers. but they wouldn't have the big budget big companies would have, small businesses, i understand. big companies would have, small businesses, iunderstand. from big companies would have, small businesses, i understand. from your perspective, is that useful at all? not at all. remember there are more than 55— not at all. remember there are more than 55 million — not at all. remember there are more than 5.5 million small _ not at all. remember there are more than 5.5 million small businesses i than 5.5 million small businesses around _ than 5.5 million small businesses around the — than 5.5 million small businesses around the uk_ than 5.5 million small businesses around the uk and _ than 5.5 million small businesses around the uk and they— than 5.5 millio

david buttress, the former chief executive ofjust david buttress, the former chief executive of just eat, david buttress, the former chief executive ofjust eat, claims in the last election voting tories is a form of self harm.— last election voting tories is a form of self harm. i've now got it all in front _ form of self harm. i've now got it all in front of— form of self harm. i've now got it all in front of me. _ form of self harm. i've now got it all in front of me. i _ form of self harm. i've now got it all in front of me. i do _ form of self harm. i've now got it all in front of me. i do think - form of self harm. i've now got it| all in front of me. i do think using setf harm. — all in front of me. i do think using self harm, which is a very serious issue _ self harm, which is a very serious issue rhetorically in that way is particularly unpleasant, and i think it's extreme. but i also rather think— it's extreme. but i also rather think that _ it's extreme. but i also rather think that this speaks to the very difficulty of finding anyone in the country— difficulty of

david buttress, who co—founded just eat, was appointed this week for six months. he said he would focus on convincing food shops, utility companies and the leisure industry to cut costs for consumers. our political correspondent, ione wells, has been speaking to him. talk to anyone on high streets up and down the uk, and everyone is thinking about the cost of living and what changes they could make. i've definitely cut down on fuel and eating out. being careful about how much electricity i use, but i don't think i'm cutting back that much. turning out lights and trying to - get my daughter to turn her fan off at night, and things like that. people are changing how much they buy but can't control how much goods cost. that's something the government's new cost—of—living tsar, david buttress, wants to change. he founded the delivery chain just eat, but will now have a desk here at the heart of government. but he says his aims are not to change government policy, but to make food, utilities and leisure companies cut their costs to help consumers by the time he lea

that is something the government's new cost—of—living is our david buttress wants to change. he founded the delivery chainjust eat that will have desk at the heart of government here. he wants to make food, utilities and leisure companies cut their costs to help consumers by the time he leaves the role in the six months. i want to work with the big industries to make sure that we help people to soften the blow, help them make their money go further. for the money that is spent on marketing, doing big deals on leisure that british people enjoy, well, let's take some of that money, let's refocus it on what really matters to people which is making prices refocus it on what really matters to people which is making prices more competitive. he hasn't always been a fan of the government, tweeting and his past life that decades of neglect by the conservatives have been a contributing factor to child poverty. how does he feel about advising them now? you have to bear in mind that i had never met any of the team at number ten, a list of all obviously the prime minister, and i think it

and the government has appointed a cost of living tsar, former chief executive ofjust eat, david buttress, has the job of coming up with ideas to tackle rising living costs in the uk. joining me now is marc 0stwald, chief economist at adm isi. good morning to you. yet again, another headline coming from the government, anything to keep our attention of political turmoil within downing street. give us your take on this idea of having a cost of living is our, david buttriss?- of having a cost of living is our, david buttriss? well it's a nice idea. _ our, david buttriss? well it's a nice idea, it— our, david buttriss? well it's a nice idea, it is— our, david buttriss? well it's a nice idea, it is someone . our, david buttriss? well it's. a nice idea, it is someone who has some credibility because he is at the ground level, on the other hand the cost of living crisis would seem to demand, it is a supply driven crisis, it is a supply driven crisis, it is the supply of food disruptive above all by the russian invasion of ukraine, it's the supply of energy in every shape and form one can th

that's something the government's new cost—of—living tsar, david buttress, wants to change. he founded the delivery chain just eat, but will now have a desk here at the heart of government. but he says his aims are not to change government policy, but to make food, utilities and leisure companies cut their costs to help consumers by the time he leaves the role in the six months' time. i want to work with the bigger industries to make sure that we help people to soften the blow of that, to make their money go further. if you think of all the the money that's spent on marketing and doing deals to promote some of the leisure, big activities that british people enjoy, well, let's take some of that money, let's refocus it onto what really matters to people, which is making prices more competitive. he's not always been a fan of the government, tweeting in the past that decades of neglect by the conservatives have been a contributing factor to child poverty. so how does he feel about advising them now? you have to bear in mind that i had never met any of the team at number ten, lea