xii, 417 pages : 24 cm

Understanding and Managing Tourism is designed for higher education students undertaking tourism studies. It clearly defines, discusses and gives real-world examples of the most important issues that future tourism industry professionals need to understand and manage effectively. It will enhance students career prospects and help them shape the future of tourism in a way that benefits the tourists, the local communities in which tourism takes place, and the industry that facilitates the process. Understanding and Managing Tourism is written in the Australian context and reflects Australian tourism research, including current developments, such as the modelling of destination area management futures. Part One provides a theoretical underpinning for understanding tourism itself, the industry that serves it and the impacts it makes on the social, economic and physical environments. Part 2 deals with the management of tourism, not only in terms of the familiar issues of demand and development but also in matters of increasing concern to Australian tourism. These include service quality, visitor behaviour and dealing with change including that brought about by war, terror and natural disasters

Includes bibliographical references and index

Pt. 1. Understanding Tourism: Fundamentals -- The tourism system and the theory of markets and destinations -- Motivation and forms of tourism -- Measuring tourism and its economic aspects -- The socioculturall influences of tourism -- Tourism and the natural environment -- Pt. 2. Managing Tourism: The managers of tourism -- Managing demand -- Managing tourism development -- Managing quality -- Managing visitors -- Managing change

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