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Well let's get started Sure you
say we've been waiting all k.

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I remember when you were

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a kid Well part of you still
is and Faygo remembers and

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so does the Figo book and that's what we're
going to talk about we're going to take

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you back back to before Faygo was a
company and back to before you were

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a kid. Fair enough I want
to see me do it Ok before

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I gets really started and we have to have
some ground rules. First of all what do

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we call this stuff you're drinking. Pop
thank you we will not be calling it soda

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or tonic or carbonated beverages
and especially not cokes.

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We're not we're not doing any of that soul
for tonight that stuff is all pop other

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ground rules we're all here because we're
curious about figure or we just love it

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and we love Detroit in
Michigan because this is

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a holy Michigan made product for more than
110 years so before we really get going

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I need to thank this lady here this is
Suzy Fagan soon I am not from the Figo

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company definitely not when I spoke
to the Figo company about doing such

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a book they wanted to have no part of it
and would not talk to me. Why would you

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I went and I gave them

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a copy of an earlier book I did and I'm
going to pass these around I had done

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a book about Coney dogs and this book
really made me thirsty. So that led to this

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book but 1st let me start one here sometimes
people like to read while I'm talking

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others just take

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a nap. So I was complaining to
my students at Michigan State

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University saying that I wanted to write

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a book about Faygo but the Figo company
was not interested in talking to me about

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this maybe they wanted to do their own
that would make perfect sense and then one

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day

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a student said Do you know Susie Fagan's and
and I said No Who is that he said Susie

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Fagan Hsan is a member
of the Figo family n.

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My high school English teacher and I said
oh well do you have your high school

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English teachers e-mail he said of course
and he gave it to me and I emailed her

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and she's

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a smart lady so she ignored me the 1st
time and maybe the 2nd time and then

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eventually we started meeting and talking
in Starbucks and I heard so many great

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stories from Susie that she
made the book possible this is

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a nice picture taken in her garage where
the light was just nice that day and that

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big red pop clock is in her garage so that's
why we did that there I didn't get to

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go to her house right away it took about
6 or 7 interviews before she would trust

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me to come to her house and then I had

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a photographer with me and Jessica the
photographer took this picture so

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we like Faye goal do you like to
go let's leave are you drinking

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rocky right and my personal
favorite That's my b.f.

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After and we like to go so
much that we even invite it

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to our weddings this giant double cheeseburger
is not a double cheeseburger it's

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a wedding cake that can of say
go next to it red hot is not

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a can of red pop that Coney dog is not

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a coney dog and I don't think those sandwiches
and better made chips are what they

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look like either that's all wedding cake.
The bottles around the background and if

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you look closely in the book you'll notice
that some of those 6 packs have little

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clown pictures on them and you have to
know what that means to understand why

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there's clown pictures and what we like
it so much that sometimes some people big

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Faygo into candles if you
seen these if you see

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them like the way they smell and buy one
don't drink the candle don't drink the Can

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were not good for that we bake Faygo into
bicycles This is from the Detroit bike

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company grape orange Arctic
sun a red pop bike and

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a moon mist bike and the sparkles in the
paint remind me of the bubbles in pop

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that's a bowl of rock'n'roll
ice cream nice from

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a place in Ferndale these are Faygo cupcakes
and in the in just about one minute

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you're going to find out
why Figo cupcakes are

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a significant thing you might
say that for some people say go

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becomes

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a part of them I'll

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let you think about that picture for

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a minute this guy his name
was slacker. Because I

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couldn't get any pictures from the Figo
company I had to go to unusual places

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Instagram

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e Bay You Tube flicker and so I was crawling
all around trying to find pictures and

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that's how I found this one and that led
me to slacker who gave me permission to

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use that picture so let's get started
with faith where in Detroit it's

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1905 and this is

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a picture from Detroit in 1000 know 5 that
building in the middle with the point on

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it is City Hall it's no longer there and
this is the soldiers and sailors monument

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and what was Campus
Martius it's been moved

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a little bit by now but this was 1905
Detroit and what happened in 1005 was

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a man named Perry Fagan's and
dropped in on Detroit here he comes

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now. And Perry Fagan said it was

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a Russian Jew who moved to Detroit
from Cleveland he was an immigrant

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a lot of immigrants were coming to Detroit
in 1005 and around then between 190-1920

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Detroit's population tripled and Perry
moved into the Jewish enclave which was

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along Woodward Avenue and
he opened a business as

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a baker and almost right away Perry learned
one important thing about baking and

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that was that he he hated it
do you know why he hated to be

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a baker can you guess. Yes that's
exactly the answer very good

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he hated getting up at 4 in the morning
and making donuts and cakes for everybody

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who wanted to get them fresh in the morning
so before too long Perry sent for his

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little brother Ben who was working in
Cleveland for the miller Becker pop company.

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Then had married into that family and
Perry said Ben get up here there's great

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opportunities in the trade let's go into
business together so Ben got up there and

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he said Ok Perry what are we going to do
bake Harry said no we're not baking we're

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making pop events and we're making pop
so we know how to make pop that's what

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you've been doing he said Well that's true
Perry but I don't have any recipes Perry

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said that's Ok Ben I have all these frosting
recipes we'll use the frosting recipes

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to make pop and so that's how Faygo started
in November on the 4th of 1907 with

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grape pop fruit punch and
Strawberry which we call very good

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so they started baking
I mean making pop. In

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a house not too far away from where the
bakery had been it was the house they lived

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in they used to wash tub pots and pans

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a rubber hose for filling bottles and the
thing for putting the cap on their it was

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an awful time to start a pop business

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a couple of things were going on One
was they started about 3 weeks after

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a worldwide recession began so just
as the economy tanked they started

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a new business the other problem was in
those days people did not drink pop in the

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winter they thought it was

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a summertime treat so they're going out
in November with some new pops and people

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are like. Talk to me and May June
Well this is Michigan wait till July.

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Another problem pops was very perishable
I did not last long so what happened was

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you have to bottle your pop on one day and
then get it out and sell it the next day

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before it went flat then go back and make
more pop on Wednesday and get it back out

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on Thursday so this was you're always
shutting down your line and starting up again

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a little bit crazy that way and the
craziest thing to me was a bottle of pop in

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a down spot which isn't very big but
that's probably about enough and 8 ounce

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bottle pop sold for $0.03 each or 2
for a nickel but it costs a nickel or

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a dime to make that bottle
so every time I sell you

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a bottle for $0.03 I'm handing you
like maybe $0.10 worth of stuff

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so if I don't get those bottles back I'm
soon going to be out of business right I'm

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going to be broke so they had to get the
bottles back very important fact in those

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days there were laws against bottle wrestling
which was getting bottles and selling

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them to somebody who didn't own them in
the 1st place but they did Ok despite all

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those problems they did Ok they did so well
that they had one of these and this was

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not their 1st yeah their 1st was

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a one horse power model and there's Perry
and you can see. Well you can kind of see

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he's very happy now is it me that he looked
so happy it's hard to see his mouth and

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then his. Perry said these horses were very
smart you if you're Ben or Perry you're

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walking down the sidewalk you're going into
saloons you're taking in the pop you're

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coming out with the empties what you need
to get back in the horses are just clip

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clop to go along the street next
to you and you when you get to

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a saloon they stop and wait very
handy way to deliver all this

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pop except if you need the horse and wagon
to go to the store because then the

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horses still stop at every
saloon so you have to leave

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a little bit of extra time for that because
they're not going to get you there

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right away it's not the fastest so they're
smart but not in every situation.

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They're doing well they're doing well. To
get this so soon after they started their

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company and they kept selling more pop and
more pop and their business was growing

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and the whole city was growing what was
making the city triple in size from 1900 in

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1920 Detroit was the fastest growing
city in the world why the car

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business the car business was bringing
people in from all around the world.

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Mainly to this place this is the Highland
Park factory that Henry Ford was using to

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build the model t. His 1st
factory for the model t.

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Was on To Catch

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a certain other street in Detroit and these
signs that you see around come from the

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picket factory they don't go all the way
back to the beginning of Ford but some

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guys are restoring that factory now and
they found this sign in that red one over

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there and another one over there in the
back of the room by the pop they found

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these signs in there and one guy was ready
to throw them out and another guy said

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whoa I think I know somebody who who wants
that. Wants that sign why don't we hold

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on to those so he gave me the sign so that
we can enjoy them here so. Henry Ford

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cut the hourly the workday down to
8 hours and he raised the wages

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00:12:12,98 --> 00:12:13,71
to $5.00

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a day and that brought people in from all
around the world and that's what made the

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city grow and that's what helped the Fagan
sins' grow because they kept having more

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customers come now business was so good
that even before $914.00 when the $5.00 day

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came in $1012.00 the Fagan sins then
Perry got one of these they stopped

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buying hay and they started buying gasoline
because they were filling up one of

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these and then now there's

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a better picture of how happy Perry is
he's the guy in the front and they were

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making enough money selling pop that they
could buy this brand new truck from.

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General Motors it's

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a General Motors truck now maybe that made
Henry Ford angry or maybe that's just

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00:13:01,30 --> 00:13:07,58
the way Henry Ford was at the time Henry
Ford was very controlling he had you in

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his factory for 8 hours

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a day but for the other 16 hours he told
especially immigrants how to eat how to

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dress how to behave how to take care of
their children how to speak English he was

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00:13:21,17 --> 00:13:27,94
in charge of every aspect of their
lives or so he thought well there was

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a thing he didn't like. In the category of
food and beverages and that was well he

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didn't call it pop and he didn't call
it soda and he didn't call it Tonic he

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called it deli wash and he didn't want any
of his men drinking belly wash at lunch

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so lunch time he closed the gates to the
factory so the men couldn't run across the

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street to the pop stand to buy

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00:13:55,53 --> 00:13:57,91
a pop and that's how they
sold pop than in saloons and

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a pop stands on the sidewalk so despite all
of that despite all these problems they

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00:14:04,16 --> 00:14:10,81
started with pretty soon that Fagan sins
outgrew their house. And they they had to

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00:14:10,82 --> 00:14:13,60
use the whole thing for making pop they
had to move someplace else and the

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00:14:13,61 --> 00:14:16,96
eventually said this is crazy we've
turned a house our house into

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00:14:16,97 --> 00:14:21,50
a factory we need a real factory
so they went out and they built

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00:14:21,54 --> 00:14:26,52
a factory and they put
it up in 1920 it was

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00:14:26,53 --> 00:14:33,46
a modern beautiful state of the art
cutting edge efficient factory want to

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see good

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00:14:40,90 --> 00:14:47,71
there it is nice that's pretty modern
looking isn't it and there is Terry happy

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00:14:47,90 --> 00:14:53,29
happy happy and he's working at the Fagan
sun brothers babbling works well about

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120 and this was not exactly what Faygo had
said on its website but about 120 they

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00:15:00,05 --> 00:15:01,42
started calling their company by

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00:15:01,43 --> 00:15:07,45
a new name by 920 they have 8 flavors not
just the 3 originals and they started

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calling their company Faygo they said it
fit better on the bottles than Fagan Soon

183
00:15:14,32 --> 00:15:19,41
Now me I think they should have called
their company maybe something like Ben and

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00:15:19,42 --> 00:15:25,05
Jerry's but they go worked out pretty well
from them I think I have another picture

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00:15:25,06 --> 00:15:31,87
from inside the factory
Yes I do and I just

186
00:15:31,88 --> 00:15:38,46
noticed this like last week if you go way
up into the corner 2nd from the left

187
00:15:39,22 --> 00:15:43,34
there is Perry again I recognize him by
that big smile and there's a nice here's

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00:15:43,35 --> 00:15:45,35
a guy smoking pop over all the I mean

189
00:15:45,36 --> 00:15:49,83
a pipe over all the pop idols I don't think
they do that anymore but this is the

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00:15:49,84 --> 00:15:56,14
way their factory look in 1920 in 1920 with
this new factory they could make 75000

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00:15:56,15 --> 00:16:02,03
bottles of pop in one day untouched by human
hands that's how I want my pop anyway

192
00:16:04,24 --> 00:16:08,24
so they're doing pretty well in 120 I want
to show you their neighborhood for me

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00:16:08,25 --> 00:16:12,18
one of the important parts of the
story was about loyalty and here's

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00:16:12,19 --> 00:16:18,79
a map of their neighborhood that lowest
grape circle right there is where Perry

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00:16:18,80 --> 00:16:23,41
started with the Bakery. And soon got sick
of it and as soon as Ben got there they

196
00:16:23,42 --> 00:16:23,94
moved into

197
00:16:23,95 --> 00:16:30,47
a houses so they went up one block and
up 6 streets on Hastings moved into

198
00:16:30,48 --> 00:16:35,83
a house and they started making pop there
and they stayed there until 120 when they

199
00:16:35,84 --> 00:16:40,57
moved back one street over 2 blocks to
this great circle and so they stayed there

200
00:16:40,58 --> 00:16:45,24
until 1905 so they're in
a very small area just

201
00:16:45,25 --> 00:16:51,42
a few blocks from 10052935 in the minute
I'll tell you what happened in 1905 but

202
00:16:51,43 --> 00:16:51,84
let's spend

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00:16:51,85 --> 00:16:57,20
a minute here with this neighborhood
that's Woodward Avenue that's crash and so

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00:16:57,21 --> 00:17:02,60
there on the near east side of Detroit on
that street Hastings is pretty important

205
00:17:03,18 --> 00:17:08,36
because Hastings was also Main Street in
this neighborhood called Black Bottom

206
00:17:08,87 --> 00:17:14,44
which was right south of Gresham in the
story with black bottom was this is where

207
00:17:14,45 --> 00:17:17,36
all the black people live now that's not
what they called the black bottom they

208
00:17:17,37 --> 00:17:20,12
called it black bottom
because the soil there was

209
00:17:20,13 --> 00:17:25,84
a rich from the river bottom it was good
for growing stuff but they mostly use it

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00:17:25,85 --> 00:17:32,39
for for houses in apartments now
this neighborhood was the only place

211
00:17:32,83 --> 00:17:36,36
in Detroit where black people could live
at that time if you lived over here and

212
00:17:36,37 --> 00:17:38,06
wanted to sell your house
you could not sell it to

213
00:17:38,07 --> 00:17:42,57
a black person that was against the law
so this neighborhood was getting full of

214
00:17:42,58 --> 00:17:46,91
people many of whom were brought up to the
north from Alabama and other places in

215
00:17:46,92 --> 00:17:53,50
the south by Henry Ford to work at his car
factory which was up Woodward Avenue so

216
00:17:54,17 --> 00:17:59,74
Faygo was started in the Jewish enclave
which was right next to what became the

217
00:17:59,75 --> 00:18:02,90
black enclave and that's
going to be important in

218
00:18:02,91 --> 00:18:06,84
a couple of ways as we go along I want
you to remember 2 things as we take this

219
00:18:06,85 --> 00:18:13,81
slide down one is the 135 and the other
one is moving way up wave thousands of

220
00:18:13,82 --> 00:18:19,99
feet away to that great circle up there.
Where they went in 1035 and where they

221
00:18:20,00 --> 00:18:26,06
still are so for their whole history Faygo
has been close enough that you could get

222
00:18:26,07 --> 00:18:27,48
to all the sites on

223
00:18:27,49 --> 00:18:32,48
a bicycle now you cannot visit these
sites anymore because this is

224
00:18:32,49 --> 00:18:36,95
a freeway $375.00 was built
right down Hastings and

225
00:18:36,96 --> 00:18:41,46
a couple of blocks were dug up to make
room for the freeway it took out those

226
00:18:41,47 --> 00:18:47,39
original Faygo sites and it took out. The
Paradise Valley which was kind of the the

227
00:18:47,40 --> 00:18:50,37
heart of black bottom so that's

228
00:18:50,44 --> 00:18:57,35
a little bit on location sir. Ok With

229
00:18:57,36 --> 00:18:59,49
the increase in demand who
made the bottles that's

230
00:18:59,50 --> 00:19:04,74
a good question different companies made
the bottles and every middle size and

231
00:19:04,75 --> 00:19:08,43
larger town at that time had its own pop
company so that meant they also had to

232
00:19:08,44 --> 00:19:13,32
have their own sugar supplier and their own
bottle makers I can't give you the name

233
00:19:13,33 --> 00:19:16,01
of the company but there
was more than one there is

234
00:19:16,02 --> 00:19:22,05
a group called the antique bottle
collectors of metro Detroit they know

235
00:19:22,81 --> 00:19:24,53
and it's a big group it's

236
00:19:24,54 --> 00:19:28,01
a big group occasionally somebody shows up
at one of these talks with some bottles

237
00:19:28,43 --> 00:19:30,40
and asked me to identify
them so I usually take

238
00:19:30,41 --> 00:19:34,68
a picture and send them to the people in
the bottle club and they can usually help

239
00:19:34,69 --> 00:19:41,46
out so so here we are 1905 to

240
00:19:41,47 --> 00:19:48,43
1935 I organize the book by flavors
we've just been through red

241
00:19:48,44 --> 00:19:52,83
pop we're going into great now which is
about the main ingredients in pop What are

242
00:19:52,84 --> 00:19:59,72
the main ingredients in pop would you guess
sugar Yes Pop is about water the water

243
00:19:59,73 --> 00:20:05,39
is about 90 percent sugars about
50 percent. Flavor that's about

244
00:20:05,40 --> 00:20:10,00
a little bit carbonation that's part of
the water it's carbonated So the bubbles

245
00:20:10,01 --> 00:20:14,36
are in there coloring there some coloring
other Some die in there the all the good

246
00:20:14,37 --> 00:20:19,09
stuff that you want to eat all the time now
this is Susie Fagan's I'm at her house

247
00:20:19,42 --> 00:20:24,05
and she's what kind of bottle is that. A
seltzer bottle that's right some people

248
00:20:24,06 --> 00:20:24,38
called it

249
00:20:24,39 --> 00:20:30,36
a siphon in the way those seltzer bottles
work was you could push down on the top

250
00:20:31,11 --> 00:20:37,56
and you could have the water shoot out
that spout there was another way to get.

251
00:20:39,85 --> 00:20:43,76
Seltzer water at the time and
that was some people got it from

252
00:20:43,77 --> 00:20:50,57
a guy who looked like this and
said What is that guy called these

253
00:20:50,75 --> 00:20:53,13
are what jerks

254
00:20:53,59 --> 00:21:00,50
a soda jerk. I thought the people
in west land were nice do you

255
00:21:00,51 --> 00:21:04,11
know this guy what you call him
a jerk What do you call him

256
00:21:04,12 --> 00:21:09,85
a jerk if you don't even know him. So
you just do what everybody else does

257
00:21:10,97 --> 00:21:16,78
what's the reason for calling him a jerk
you have to jerk the handle if you're

258
00:21:16,79 --> 00:21:21,93
a jerk to handle then the water shoots
out of that thing and you can make now

259
00:21:21,94 --> 00:21:22,77
somebody told me that's

260
00:21:22,78 --> 00:21:28,18
a chop that phosphate you know I'm
someone told me it's an egg cream I was

261
00:21:28,19 --> 00:21:30,19
a little girl stuff until I
found out there are no eggs in

262
00:21:30,20 --> 00:21:36,43
a dream so then I felt better. Where do
you suppose this soda jerk is working I

263
00:21:36,44 --> 00:21:42,05
mean what kind of business
are a pharmacy Why would

264
00:21:42,06 --> 00:21:44,25
a guy be making desserts at

265
00:21:44,26 --> 00:21:49,11
a pharmacy well because of the
soda fountains working in

266
00:21:49,12 --> 00:21:54,31
a soda fountain So here's what happened
they found these bubbly this bubbly water

267
00:21:54,32 --> 00:21:59,23
coming out of the ground they decided it
was healthy they began by sitting in it

268
00:22:01,01 --> 00:22:05,49
feel kind of healthy and so let's get some
clean water and drink it that must be

269
00:22:05,50 --> 00:22:09,75
super healthy so they drank some of this
bubbling water 'd out of the ground they

270
00:22:09,76 --> 00:22:14,09
said I feel pretty good on I'm tingling on
the inside. And then they said well wait

271
00:22:14,10 --> 00:22:19,37
a minute. If it's healthy why don't we
mix medicine into it and then you get

272
00:22:19,41 --> 00:22:24,79
healthy bubbly water and you get the medicine
so they started to do that so it's no

273
00:22:24,80 --> 00:22:30,50
accident that James Verner who invented
Verner's around just after the Civil War

274
00:22:30,89 --> 00:22:31,10
was

275
00:22:31,11 --> 00:22:38,05
a pharmacist the guy who invented
Coca-Cola pharmacists and the guy who

276
00:22:38,06 --> 00:22:39,68
invented Pepsi Cola

277
00:22:40,40 --> 00:22:44,12
a pharmacist the one
who invented Dr Pepper

278
00:22:45,06 --> 00:22:51,77
a pharmacist the one who invented Faygo
very good I tried to trick he was

279
00:22:51,78 --> 00:22:56,25
a baker and one member of
the family said this is not

280
00:22:56,26 --> 00:23:03,18
a miracle drug this won't cure anything
this is just pop Don't get so wrapped up

281
00:23:03,19 --> 00:23:07,95
in all of that I want to show you
about another ingredient all.

282
00:23:11,38 --> 00:23:13,73
Of their old Wilfredo said it's not

283
00:23:13,74 --> 00:23:18,96
a miracle drug they said it's just pop
just drink it for fun and Henry Ford said

284
00:23:19,61 --> 00:23:26,19
belly wash balderdash get it
out of here bag now this is

285
00:23:26,20 --> 00:23:31,41
a nice can from 1977 is signed by Mort
Fagan who you're going to meet in

286
00:23:31,42 --> 00:23:36,48
a minute and he's telling about the fatal
philosophy you can fit it on the pop can

287
00:23:36,70 --> 00:23:38,41
in the philosophy is we're going to make

288
00:23:38,42 --> 00:23:42,67
a lot of fun flavors we're going to surprise
you we're going to try to have some

289
00:23:42,68 --> 00:23:48,15
new ones pretty often like every year we
might have one or 2 new flavors and we

290
00:23:48,16 --> 00:23:52,76
hope you're going to find some that you
stick with anybody love red pop going way

291
00:23:52,77 --> 00:23:57,62
back yeah. Your red anybody like grape

292
00:23:59,60 --> 00:24:02,98
cream soda it's Ok to like
Moria How about my b.f.

293
00:24:02,99 --> 00:24:04,36
African right anybody

294
00:24:04,37 --> 00:24:10,45
a Ok I'm just looking back I saw some
brave people drinking that cotton candy

295
00:24:11,17 --> 00:24:17,75
find out about that. I
somebody who tried it earlier

296
00:24:17,76 --> 00:24:21,92
said each sip you take is
better than the next one.

297
00:24:26,92 --> 00:24:31,55
Ah there's no doubt they do make some very
good diet flavors so I use them when I

298
00:24:31,56 --> 00:24:31,88
was on

299
00:24:31,89 --> 00:24:38,51
a diet I put in my shakes. Ok so I'm
something about flavors is it takes

300
00:24:38,52 --> 00:24:39,59
a lot of ingredients to make

301
00:24:39,60 --> 00:24:45,49
a flavor great pop isn't just made from
grape sugar and water. More Fagan's in

302
00:24:45,53 --> 00:24:51,79
a little bit early in 1972 said We have
28 flavors and we use 107 ingredients to

303
00:24:51,80 --> 00:24:56,83
make our flavors now some were big hits
like grape been here from the beginning

304
00:24:57,22 --> 00:25:02,29
we're drinking it tonight fruit punch been
here from the beginning and of course

305
00:25:02,30 --> 00:25:07,06
red pop but then there were some flavors
that didn't make it you maybe have never

306
00:25:07,07 --> 00:25:07,23
had

307
00:25:07,24 --> 00:25:15,53
a chance to drink Faygo Apple pop
they called that Eve. Clever

308
00:25:15,54 --> 00:25:17,86
name bad pop they had

309
00:25:17,95 --> 00:25:22,36
a novelty item for kids it was called
Faygo brawl and the can said you must be

310
00:25:22,37 --> 00:25:28,94
under 21 to drink this product it looked
and foamed just like beer but it didn't

311
00:25:28,95 --> 00:25:31,18
really work that was kind of

312
00:25:31,19 --> 00:25:37,08
a flop they tried the same thing with
an imitation wine called Chateau Faygo

313
00:25:38,89 --> 00:25:43,80
and I want to tell you about that so we
have some hits we have some flops I want to

314
00:25:43,81 --> 00:25:47,15
tell you about this one particular flavor
of you may be trying to hit home with

315
00:25:47,16 --> 00:25:50,56
juices it's pineapple orange I don't know
if you've ever mixed those I have that's

316
00:25:50,57 --> 00:25:56,38
a good I like to do that at my house.
So they they decided they would make

317
00:25:56,39 --> 00:26:03,30
a pineapple orange pop so they got more
flavors they brought in Florida juice

318
00:26:03,31 --> 00:26:07,88
from. Orange juice from Florida and
they brought in some nice unpasteurized

319
00:26:07,89 --> 00:26:11,92
pineapple juice from Hawaii and they mixed
it together and they put in the sugar

320
00:26:11,93 --> 00:26:14,45
and the bubbles and everything you
need to make a nice pop and they had

321
00:26:14,46 --> 00:26:16,87
a big party to launch it and they put out

322
00:26:16,88 --> 00:26:23,38
a press release to all the newspapers
and what happened next was that

323
00:26:23,42 --> 00:26:28,39
unpasteurized pineapple juice was kept
up in that bottle and because it's not

324
00:26:28,40 --> 00:26:34,27
pasteurized it's still kind of active and
it starts growing and fermenting and

325
00:26:34,28 --> 00:26:40,26
expanding in the bottle until finally it
starts to blow the top off the pop bottles

326
00:26:40,30 --> 00:26:44,81
and pretty soon all the lights are being
busted out in the fatal factory and they

327
00:26:44,82 --> 00:26:48,86
said what's going on and then the phone
started to ring in the store started to

328
00:26:48,87 --> 00:26:51,30
call they said your pop
is exploding and making

329
00:26:51,31 --> 00:26:55,93
a mess of my store and get it out of here
and the mayor of Dearborn said this pop

330
00:26:55,94 --> 00:26:56,09
is

331
00:26:56,10 --> 00:27:00,72
a menace you have to get it all out of
Dearborn so the drivers went out I'm guessing

332
00:27:00,73 --> 00:27:04,94
with mops and buckets and they brought
back the pop in the drivers went on strike

333
00:27:04,95 --> 00:27:05,08
for

334
00:27:05,09 --> 00:27:11,49
a couple days and eventually Figo got some
pasteurized pineapple juice no extra charge

335
00:27:11,62 --> 00:27:14,58
from dole and they
relaunched the flavor in

336
00:27:14,59 --> 00:27:20,64
a much quieter way. I want
to talk about my my favorite

337
00:27:21,59 --> 00:27:23,41
rock'n'roll Here's

338
00:27:23,42 --> 00:27:29,74
a picture of my wife well no no no
she's not my wife this is my wife's

339
00:27:30,12 --> 00:27:32,24
drink one day at lunch she had

340
00:27:32,25 --> 00:27:36,35
a rock and raw and you know
that lady over there she is

341
00:27:36,39 --> 00:27:40,78
a. C.

342
00:27:40,79 --> 00:27:41,11
Is

343
00:27:41,12 --> 00:27:48,04
a what was that period I'm too young to
remember she's from the Victorian age

344
00:27:48,76 --> 00:27:51,86
and Victorian ladies I know she's
a Victorian lady because she has

345
00:27:51,87 --> 00:27:56,71
a 12 inch waist. I'd say took
some bones out or something and

346
00:27:56,75 --> 00:28:01,33
a Victorian lady would never drink
alcohol but when a Victorian lady gets

347
00:28:01,34 --> 00:28:06,81
a sore throat or a tickle she might
need a little tonic and so she has

348
00:28:06,82 --> 00:28:11,23
a little tonic glass
there and you can have

349
00:28:11,24 --> 00:28:14,46
a few doses of that and it'll
take care of the tickle maybe on

350
00:28:14,47 --> 00:28:15,76
a Friday night you might have

351
00:28:16,18 --> 00:28:22,20
a few extra doses to help you get through
the weekend and this time it was called

352
00:28:22,42 --> 00:28:29,12
Ryan rock do you know what it's
made from any ideas it's made

353
00:28:29,13 --> 00:28:35,71
from rye whiskey and rock
candy sugar right whiskey

354
00:28:35,75 --> 00:28:36,17
is

355
00:28:36,92 --> 00:28:42,86
a little bit coarser than corn or barley and
blended whiskeys so they would mix right

356
00:28:42,87 --> 00:28:48,85
whiskey with old cinnamon or honey horror
homed which is an old fashioned kind of

357
00:28:48,86 --> 00:28:55,60
candy or rock candy sugar and it
became known as America's 1st bottled

358
00:28:55,61 --> 00:29:00,86
cocktail now when the Fagan sins made it
didn't have any alcohol in it you can

359
00:29:00,90 --> 00:29:05,32
check me on that there's no alcohol in there
but I think during prohibition people

360
00:29:05,33 --> 00:29:11,12
felt good they couldn't get any alcohol at
the store but they could still buy Rock

361
00:29:11,13 --> 00:29:16,11
and Ryan ginger ale root
beer there was even

362
00:29:16,12 --> 00:29:21,55
a line Ricky they could buy all that stuff
and bring it home and drink it and the

363
00:29:21,56 --> 00:29:25,32
nice thing about that stuff was if you
mix it with the stuff you were making in

364
00:29:25,33 --> 00:29:29,96
your bath tub you could actually drink that
bath tub stuff. You needed something to

365
00:29:30,00 --> 00:29:33,86
sort of make it go down so I'm going
tell you one more little story about

366
00:29:33,87 --> 00:29:40,76
rock'n'roll. This guy here is
kind of famous His name is Harvey

367
00:29:40,77 --> 00:29:45,04
Lipski and Harvey Lipski was

368
00:29:45,08 --> 00:29:51,84
a chemist at Faygo and what happened
with Harvey was that he. He

369
00:29:51,85 --> 00:29:55,71
was called in by Perry one day when Perry
was getting on he said Harvey it's hard

370
00:29:55,72 --> 00:29:59,87
for me to climb up all the ladders in the
stools and make all the flavors I want to

371
00:29:59,88 --> 00:30:03,48
show you how to make the rock
and Ryan Knol Harvey was not

372
00:30:03,49 --> 00:30:08,79
a member of the family but he was known
as Mr Fay go he called himself the chief

373
00:30:08,83 --> 00:30:14,59
elixir mixer is very proud of that So
Perry said Ok Harvey Here's how you take

374
00:30:14,68 --> 00:30:18,18
a couple gallons of this and a couple cups
of that a couple tablespoons of this in

375
00:30:18,19 --> 00:30:18,86
a pinch of this and

376
00:30:18,87 --> 00:30:22,20
a little bit more of that and you put some
of this in there and you stir it all up

377
00:30:22,52 --> 00:30:23,34
and then you flap

378
00:30:23,35 --> 00:30:30,15
a towel at it and you say these
words in Harvey wrote all that down

379
00:30:31,29 --> 00:30:31,81
but he said I'm

380
00:30:31,82 --> 00:30:37,72
a chemist we do not believe in Voodoo we
believe in chemistry and so when it was

381
00:30:37,73 --> 00:30:42,69
his turn to make the rock and right he
did not slap the towel and of course he

382
00:30:42,70 --> 00:30:48,94
didn't say any magic words and he made
the rock and it came out bad it was bad

383
00:30:50,19 --> 00:30:55,53
so he threw that out he made another batch
carefully following the recipe the right

384
00:30:55,54 --> 00:31:00,25
order the right quantities storing it just
the right way he didn't slap the towel

385
00:31:00,26 --> 00:31:05,20
he didn't say the words and it was bad again
so he made the 3rd batch slapping the

386
00:31:05,21 --> 00:31:11,08
towel and saying the incantation came out
just fine he said I don't know what's

387
00:31:11,09 --> 00:31:16,82
going on here but this is the way we make
rock'n'roll now I want to take you to the

388
00:31:16,83 --> 00:31:23,13
most political ingredient in pop and that's
the sugar the sugar very political then

389
00:31:23,14 --> 00:31:29,19
and now. I got pretty excited when early
on in the Figo story I found out that

390
00:31:29,20 --> 00:31:34,39
Perry was accused of buying stolen sugar
and convicted and sentenced to go to jail

391
00:31:35,32 --> 00:31:35,96
but it turned out to be

392
00:31:35,97 --> 00:31:41,48
a big mistake and he didn't have to go to
jail. But sugar was part of our history

393
00:31:41,76 --> 00:31:46,60
in the slave trade it was part of our
history in involvement in other countries

394
00:31:46,61 --> 00:31:51,20
around the hemisphere it's part of our
history now is people want to tax big sugary

395
00:31:51,21 --> 00:31:54,84
beverages and when people
talk about health sugar is

396
00:31:54,85 --> 00:32:00,31
a very big deal and it has been throughout
our history and it was during the Great

397
00:32:00,32 --> 00:32:06,16
War when the federal government through the
United States' food administration ran

398
00:32:06,17 --> 00:32:12,69
a propaganda campaign saying don't eat
so much sugar we need that sugar because

399
00:32:12,70 --> 00:32:13,17
we're sending

400
00:32:13,18 --> 00:32:17,22
a lot of troops over to Europe to fight
the war so those ships up there say

401
00:32:17,43 --> 00:32:22,63
soldiers supplies and food and these all
say sugar so that was voluntary and it was

402
00:32:22,64 --> 00:32:28,15
voluntary and I guess we got through that
Ok it was nobody was required to cut back

403
00:32:28,16 --> 00:32:31,11
but everybody was encouraged
to have an apple instead of

404
00:32:31,12 --> 00:32:37,19
a cupcake for dessert and. The next time
was going to be more serious but before we

405
00:32:37,20 --> 00:32:41,18
get to the next time something else happened
where the federal government came not

406
00:32:41,19 --> 00:32:47,98
not knocking on Faygo door that neighborhood
black bottom it got crowded it got

407
00:32:47,99 --> 00:32:51,22
real crowded and the federal government
said well we're either going to have to

408
00:32:51,23 --> 00:32:56,30
expand the neighborhood or be make it taller
to hold more people so of course they

409
00:32:56,31 --> 00:33:02,95
made it taller and in 1905 they came with
the Brewster housing project and they

410
00:33:02,96 --> 00:33:05,74
went and they were looking around and
they said you know we want to build our

411
00:33:05,75 --> 00:33:11,80
housing project right where you guys have
your pop factory and so they had to move

412
00:33:12,72 --> 00:33:17,07
they had to move they were losing the pop
factory and this time it was Ben to the

413
00:33:17,08 --> 00:33:23,89
rescue Ben said Perry I found this place
we could go in here and this is that place

414
00:33:23,90 --> 00:33:24,65
an aggression with

415
00:33:24,66 --> 00:33:31,36
a great circle was up there 3579 grass it
that's still the address there up here it

416
00:33:31,37 --> 00:33:38,18
says not Wal-Mart it says horse Mart. This
used to be the place where Detroiters

417
00:33:38,19 --> 00:33:43,13
bought sold and traded horses this was all
open you can walk right in there with

418
00:33:43,14 --> 00:33:44,94
your horses look around make

419
00:33:44,95 --> 00:33:51,63
a deal and this was the factory
that on the Fagan sins'

420
00:33:51,64 --> 00:33:56,69
bought now before it was

421
00:33:56,70 --> 00:34:01,85
a pop factory and after it was the
horse Mart it was a truck factory for

422
00:34:01,86 --> 00:34:05,64
a Canadian company called got Princeton
and Perry looked at all the space he said

423
00:34:05,87 --> 00:34:07,13
Ben this is

424
00:34:07,14 --> 00:34:11,17
a lot of space I don't think we need all
of this and then said What are we going to

425
00:34:11,18 --> 00:34:15,43
do we have to move we don't have much time
this place is open the price is right

426
00:34:16,02 --> 00:34:21,15
let's try it so they did try it moving here
put them right in the middle of an area

427
00:34:21,16 --> 00:34:25,90
in Detroit called Pop alley they
moved in around 40 bottlers

428
00:34:25,91 --> 00:34:28,94
a beer and pop straw
was there we had other

429
00:34:28,98 --> 00:34:35,80
a lot of other pop companies we had Grilli
We had town club we had bulldog Vernon

430
00:34:35,81 --> 00:34:37,50
was in there but there was

431
00:34:37,51 --> 00:34:43,60
a lot of other companies there so they're
right now in the middle of Pop alley. And

432
00:34:43,61 --> 00:34:50,58
their business is continuing to grow so
much so in fact that they started to fill

433
00:34:50,59 --> 00:34:56,19
up the factory now before the factory got
full another war came World War 2 And

434
00:34:56,20 --> 00:35:00,65
this time the sugar rationing was for real
Does anybody remember hearing about what

435
00:35:00,66 --> 00:35:07,57
was rational World War 2 What did
what did you hear about rubber

436
00:35:07,61 --> 00:35:14,20
Yes. Tires gas sugar botter

437
00:35:14,94 --> 00:35:20,33
nylons shoes metal all kinds of
things were rationed you had to get.

438
00:35:22,46 --> 00:35:26,92
Coupons to buy some things
so here we are and here's

439
00:35:26,93 --> 00:35:31,60
a couple of those coupons for you sugar
lovers so you can buy your sugar so these

440
00:35:31,61 --> 00:35:36,23
are soldiers fighting in that war where
they needed all this stuff now the very 1st

441
00:35:36,24 --> 00:35:41,70
commodity that was rationed after Pearl
Harbor was sugar and the last thing to be

442
00:35:41,71 --> 00:35:47,86
direction was sugar again so it had
both ends it had the longest time being

443
00:35:47,87 --> 00:35:53,33
rationed so what happened was Coca-Cola
somehow has Coca-Cola in Italy This is

444
00:35:53,98 --> 00:35:58,03
Private 1st Class Norman Taylor from Detroit
enjoying his 1st Coke and more than

445
00:35:58,04 --> 00:36:01,47
a year Coke had all along
been advertising itself is

446
00:36:01,48 --> 00:36:07,30
a very refreshing product in their claim
to be healthy you claim to be refreshing.

447
00:36:09,78 --> 00:36:14,40
And some of the generals were writing to
Washington saying we need refreshment for

448
00:36:14,41 --> 00:36:20,01
our troops and the way the rationing worked
on companies was you were cut back to

449
00:36:20,02 --> 00:36:25,67
80 percent of what you had the year before
so you take last year's number cut it 20

450
00:36:25,68 --> 00:36:29,82
percent that's your new level everybody was
cut 20 percent Coca-Cola said Ok we're

451
00:36:29,83 --> 00:36:34,21
cut 20 percent but we know the troops
need refreshing Coca-Cola we're going to

452
00:36:34,22 --> 00:36:39,18
continue to make Coca-Cola at whatever the
cost is to try to supply these troops

453
00:36:39,49 --> 00:36:40,36
and Coca-Cola went

454
00:36:40,37 --> 00:36:44,40
a step further they got $1.00 of their
executives put on the United States sugar

455
00:36:44,41 --> 00:36:49,74
rationing board so when they sat down to
ration sugar Coca-Cola could be right at

456
00:36:49,75 --> 00:36:53,42
the table to give professional
advice and so the board came up with

457
00:36:53,43 --> 00:37:00,22
a solution that went something
like this. Your cut to 80 percent

458
00:37:00,23 --> 00:37:06,34
however because we need to refresh the
troops you'll get extra sugar for the armed

459
00:37:06,35 --> 00:37:13,30
forces on one condition Coca-Cola you
must build 10 factories around the world

460
00:37:13,48 --> 00:37:19,57
to make pop. And Coca-Cola said all right
it's our patriotic duty and so they built

461
00:37:19,58 --> 00:37:23,72
all these factories and they got all the
sugar and they got all the troops kind of

462
00:37:23,73 --> 00:37:28,03
hooked on Coca-Cola and when they came
back somehow Coca-Cola had become the

463
00:37:28,04 --> 00:37:30,25
biggest pop company in the world during

464
00:37:30,26 --> 00:37:36,69
a sugar ration now Faygo wasn't
unpatriotic Faygo in fact

465
00:37:37,04 --> 00:37:40,05
donated. Well loaned for

466
00:37:40,06 --> 00:37:45,54
a little while 3 important resources
to the war effort their names were

467
00:37:47,85 --> 00:37:53,35
marked on the left there's Kerry he's really
smiling now there's Herman and there's

468
00:37:53,36 --> 00:37:57,87
Susie's father Phil and I think Perry is
smiling because now we're going to have

469
00:37:57,88 --> 00:38:02,61
a new Faygo company with a 2nd
generation in charge going to be

470
00:38:02,62 --> 00:38:09,33
a whole new thing except for one thing
except this is the 1947 we know because it's

471
00:38:09,34 --> 00:38:13,06
the 40th anniversary of Faygo they're
having a Christmas party there's

472
00:38:13,07 --> 00:38:19,04
a nice big bottle of ginger ale and the
troops are back there ready to have

473
00:38:19,08 --> 00:38:24,33
a new generation running Faygo and I kind
of like the way they're supposed to fill

474
00:38:24,34 --> 00:38:30,18
Suns are on either side of him feel as to
the outside that guy Herman worked away

475
00:38:30,19 --> 00:38:33,70
from the plant but Phil and Mort the
guys on the outside always work together

476
00:38:33,71 --> 00:38:38,74
inside the plant right close to each other
and talked about the businesses they had

477
00:38:38,75 --> 00:38:42,62
to the businesses and they had to make over
the tops of 2 big wooden desk that were

478
00:38:42,63 --> 00:38:49,55
pushed together. Here area so
happy now he's driving to work in

479
00:38:49,56 --> 00:38:53,56
a steam shovel not really how
you don't wear a suit to drive

480
00:38:53,57 --> 00:38:59,31
a steamship maybe the hat but not not
everything and what they're doing is they're

481
00:38:59,32 --> 00:39:03,88
connecting their factory to other factories
that have gone out of business because

482
00:39:03,89 --> 00:39:09,02
they need more space and some of their
competitors are closing. They became the

483
00:39:09,03 --> 00:39:13,99
biggest independent pop maker in Detroit
Here's Phil in the foreground more in the

484
00:39:14,00 --> 00:39:18,88
background there on the Orange Line which
I know you think is in New York but here

485
00:39:18,89 --> 00:39:25,61
it is in Detroit and Mr Mort was Mr
Hollywood he was always out talking to the

486
00:39:25,62 --> 00:39:30,53
press explaining the company's position on
things being the public face of failure

487
00:39:30,54 --> 00:39:34,56
and Phil was on the inside so these father
going all around to the loading dock to

488
00:39:34,57 --> 00:39:39,73
the flavor room talking to the flavor mixers
in the chemist How's everything going

489
00:39:39,74 --> 00:39:44,93
here out telling the trucks to get out get
the pop out to the customers so Phil was

490
00:39:44,94 --> 00:39:47,49
on the inside and Susie who
loves her father talked

491
00:39:47,50 --> 00:39:53,42
a lot about that yes what is your
question. For our good group

492
00:39:53,43 --> 00:39:59,91
a great question in 1987 was Ben still
around no Ben died in the 1940 s.

493
00:40:00,39 --> 00:40:00,61
It was

494
00:40:00,62 --> 00:40:07,44
a very tough decade Perry said Ben died
they had the sugar problem and actually on

495
00:40:07,45 --> 00:40:10,29
the other one of Perry's
sons died in the forty's in

496
00:40:10,30 --> 00:40:15,08
a medical situation back in Detroit he
didn't go into the war so the forty's were

497
00:40:15,09 --> 00:40:17,65
a very tough time a good time for

498
00:40:17,66 --> 00:40:21,96
a new generation takeover because Ben was
gone by them that was Susie's grandfather

499
00:40:22,40 --> 00:40:27,47
so Perry is running and he's he's conveying
his values to the next generation we

500
00:40:27,48 --> 00:40:34,05
hire locally we stick by people we don't
just throw them aside we try to make very

501
00:40:34,06 --> 00:40:36,06
good pop with good ingredients
and we sell it at

502
00:40:36,07 --> 00:40:41,42
a good price and we try to surprise people
so he was trying to convey all these all

503
00:40:41,43 --> 00:40:47,78
these ideas Well one of these ideas was we
employ people locally and that's what's

504
00:40:47,79 --> 00:40:52,36
happening here. In talking now
these guys are working that's

505
00:40:52,37 --> 00:40:58,56
a conveyor line these are 121 quart
bottles going into these cases this is

506
00:40:58,57 --> 00:41:01,97
a high low it's going to stack them up in
the back of the warehouse for delivery

507
00:41:01,98 --> 00:41:08,57
later and I asked Susie I said Did you
ever work at your father's plant.

508
00:41:09,29 --> 00:41:13,70
She said Yes I worked there one summer I
said when did you work there she said 167

509
00:41:14,86 --> 00:41:21,72
what happened in 1907 that's right
Detroit burst into flames and Susie was

510
00:41:21,73 --> 00:41:26,34
working at Sago Well the Monday after that
weekend her father said we're not going

511
00:41:26,35 --> 00:41:31,98
to work today Susie it's not safe so they
went later that week and she's driving

512
00:41:32,02 --> 00:41:37,56
riding down Gresham with her father driving
and there are these big National Guard

513
00:41:37,57 --> 00:41:40,69
armored vehicles going up and down aggression
she's like oh my god it looks like

514
00:41:40,70 --> 00:41:40,84
there's

515
00:41:40,85 --> 00:41:47,69
a war going on here and what happened was
she she noticed the store over there it

516
00:41:47,70 --> 00:41:53,41
was broken into and that store was burned
and that store was all gone and when she

517
00:41:53,42 --> 00:41:57,96
got to the plant not one window was broken

518
00:42:00,37 --> 00:42:07,22
why did they not touch anything in the
factory so she's confused she walks in on

519
00:42:07,23 --> 00:42:08,45
her father's big wooden desk there's

520
00:42:08,46 --> 00:42:14,23
a piece of paper and she picks it
up and she says oh my it looks like

521
00:42:14,24 --> 00:42:20,46
a list with numbers Jones
$15.00 Johnson $20.00 green

522
00:42:20,47 --> 00:42:27,30
$25.00 she said I think I think my uncle
and my dad are loaning money to people in

523
00:42:27,31 --> 00:42:30,55
the neighborhood they're being good guys
so the people the neighborhood don't want

524
00:42:30,56 --> 00:42:36,51
to pick on them but I don't think that's
it I think this picture is closer to the

525
00:42:36,52 --> 00:42:41,72
truth that all happened in July in
April the Michigan Chronicle the

526
00:42:41,73 --> 00:42:45,57
African-American newspaper Detroit had an
article about employment practices that

527
00:42:45,58 --> 00:42:50,67
Faygo in the Michigan Chronicle said
that Faygo had 60 percent of its male

528
00:42:50,68 --> 00:42:55,75
employees were black and 70 percent of its
production workers were black they were

529
00:42:55,76 --> 00:43:02,71
from the neighborhood where else could
they be from so my guess is that the plant

530
00:43:02,72 --> 00:43:06,95
was not touched because that's where people
work and the little shops they didn't

531
00:43:06,96 --> 00:43:13,19
really have jobs at the little shops. Now
Mr Harvey lecky the rock'n'roll guy said

532
00:43:13,20 --> 00:43:16,70
that he was at the plant on Monday and
97 percent of the employees came to work

533
00:43:16,71 --> 00:43:23,69
that day and the Figo company said we're
close today don't you see what's going

534
00:43:23,70 --> 00:43:28,46
on go home hide under the bed don't be out
on the street we'll call you when it's

535
00:43:28,47 --> 00:43:34,76
safe so I think that's why nobody touched
the plant and that's all part of that

536
00:43:34,77 --> 00:43:40,92
loyalty formula we had
going on there now this

537
00:43:41,51 --> 00:43:47,62
this is the delicious Arctic sun no no this
is the moon mist section it's all about

538
00:43:47,63 --> 00:43:54,53
advertising and as advertising goes.
Well this is from Susy's house

539
00:43:54,54 --> 00:43:55,95
she is one of those
cabinets where you have

540
00:43:55,96 --> 00:43:58,85
a mirror in the back and you can see your
knickknacks front and back you don't have

541
00:43:58,86 --> 00:43:59,65
to turn around it's

542
00:43:59,66 --> 00:44:04,29
a real labor saver and in her curio cabinet
she has her father's name plate from

543
00:44:04,30 --> 00:44:10,40
his desk in this pen set that was on top
of the does she saved it and. Here's the

544
00:44:10,41 --> 00:44:15,39
story when they stopped taking pop to
all these individual little stores and

545
00:44:15,40 --> 00:44:19,46
started delivering big loads of it to Great
Scott and Farmer Jack and some of those

546
00:44:19,47 --> 00:44:24,25
places they needed big trucks like this
and they needed drivers to have more

547
00:44:24,26 --> 00:44:29,26
training and Phil was in charge of ordering
these trucks and he told the truck

548
00:44:29,27 --> 00:44:33,57
maker he said make those trucks
one color on one side and

549
00:44:33,58 --> 00:44:39,97
a different color on the other side so then
if you're walking down grass it with oh

550
00:44:39,98 --> 00:44:45,95
wow there goes a brand new Figo truck
a rice red one wow they musta spent

551
00:44:45,96 --> 00:44:48,74
a lot of money on that truck and then

552
00:44:48,75 --> 00:44:50,66
a little later said well there
goes another fake a truck

553
00:44:50,67 --> 00:44:56,14
a blue one how many trucks today by so this
was one of the little tricks her father

554
00:44:56,15 --> 00:45:01,22
used to try to make the company
seem very successful and it was

555
00:45:03,02 --> 00:45:08,70
this is what some people call

556
00:45:08,71 --> 00:45:12,85
a ghost sign. This was
painted on the side of

557
00:45:12,86 --> 00:45:17,86
a store you pay the owner and you can
paint your billboard if you will on their

558
00:45:17,87 --> 00:45:21,11
wall and then of course later if they want
to add some windows they do it right in

559
00:45:21,12 --> 00:45:26,56
the middle of your ad but I saw
this picture online it was taken by

560
00:45:26,57 --> 00:45:31,19
a guy whose name was nail head and so I
wrote I said Dear Mr nailhead I saw your

561
00:45:31,20 --> 00:45:37,32
pictures I'd like to use them what's going
on my favorite question he said well I

562
00:45:37,33 --> 00:45:41,10
always drive the surface streets I don't
take the freeways and I noticed these guys

563
00:45:41,11 --> 00:45:46,71
with the ladders were redoing the sign and
I stopped and took pictures because they

564
00:45:46,72 --> 00:45:51,05
had taken the siding off revealing the sign
I had never seen before and when I went

565
00:45:51,06 --> 00:45:55,92
back the next day it was covered over with
the new siding and might still be there

566
00:45:56,50 --> 00:45:58,56
underneath the siding so that's

567
00:45:58,57 --> 00:46:04,50
a ghost sign Now this was maybe the most
famous ghost sign that Faygo had this was

568
00:46:04,51 --> 00:46:08,70
painted on a brick wall on the store
of course and then somebody built us

569
00:46:08,99 --> 00:46:13,72
a store right next to that store so the
sign was all covered up for about 20 years

570
00:46:13,73 --> 00:46:20,65
you can see the sign but good news the
new store confines and burned down and

571
00:46:20,66 --> 00:46:20,86
you see

572
00:46:20,87 --> 00:46:24,54
a little bit of it left right here and
they tore the whole thing down and dragged

573
00:46:24,55 --> 00:46:28,77
it away and then people saw this big Faygo
orange sign and they got so happy again

574
00:46:29,06 --> 00:46:33,09
as I haven't seen that sign in 20 years
it takes me back well it was there for

575
00:46:33,10 --> 00:46:39,10
about 14 months before as you might guess
somebody vandalized that room the sign

576
00:46:39,75 --> 00:46:46,56
and say Go responded by doing this
they hired this couple to recreate the

577
00:46:46,57 --> 00:46:51,69
sign on the side of their building so if
you're coming from the east side down

578
00:46:51,70 --> 00:46:55,83
Gresham Avenue you'll see that sign
about 15 feet up in the air behind

579
00:46:55,84 --> 00:46:59,52
a fence over the Figo parking lot
where it's probably safe for

580
00:46:59,53 --> 00:47:06,10
a while now in 1035 say Go jump

581
00:47:06,11 --> 00:47:09,25
pass. Painting on walls and hired

582
00:47:09,26 --> 00:47:12,73
a small advertising firm in
Southfield called donor for $2000.00

583
00:47:12,74 --> 00:47:18,21
a year and donor and Faygo kind of grew up
together and one of donors 1st campaigns

584
00:47:18,22 --> 00:47:22,88
I'm pretty sure was this billboard
campaign which happened in the 1940 s.

585
00:47:22,89 --> 00:47:27,93
So donor would have been their ad agency
and I just love the way that looks this

586
00:47:27,94 --> 00:47:30,92
billboard was down on the
ground on a lot next to

587
00:47:30,93 --> 00:47:34,65
a store it's not up in the air like we
have them so much nowadays but the thing

588
00:47:34,66 --> 00:47:41,05
that donor really did was was t.v.

589
00:47:41,06 --> 00:47:43,75
Commercials t.v.

590
00:47:43,76 --> 00:47:50,19
Commercials I saw come out so this
is an artist's sketch of a t.v.

591
00:47:50,20 --> 00:47:52,94
Commercial and this is this guy is

592
00:47:52,95 --> 00:47:58,98
a pushcart man selling selling Black
Cherry So the children are playing and the

593
00:47:58,99 --> 00:48:03,66
commercial begins with them and they hear
the black cherry man calling out Black

594
00:48:03,67 --> 00:48:07,72
Cherry get your face go black cherry and
they say oh it's like the ice cream and

595
00:48:07,73 --> 00:48:10,86
they get all excited and there's
2 little boys little girls

596
00:48:10,87 --> 00:48:14,51
a little boys come up with some coins and
they go and they give them to the Black

597
00:48:14,52 --> 00:48:20,25
Cherry man and in the commercial the people
actually the kids in the man actually

598
00:48:20,26 --> 00:48:23,49
look like the people on that
can and you see one boy has

599
00:48:23,50 --> 00:48:29,05
a tin cup they're kind of weird and the
Black Cherry man pours some pop into the

600
00:48:29,06 --> 00:48:34,70
cup and the boys share what's in the cup
and then the mean boy dumps out the last 2

601
00:48:34,71 --> 00:48:41,11
drops in front of the little girl who
doesn't get anything and so she looks very

602
00:48:41,12 --> 00:48:47,65
sad in the pushcart man
sees this and he flips

603
00:48:47,66 --> 00:48:53,100
a coin over the girls have and she hears
it hit the ground and she picks it up and

604
00:48:54,01 --> 00:49:00,19
she gives it to the pushcart man.
And he gives her a whole bottle of

605
00:49:00,20 --> 00:49:04,79
a go and she goes back over where the boys
are and the commercial has great music

606
00:49:04,80 --> 00:49:04,93
it's

607
00:49:04,94 --> 00:49:11,81
a bluesy kind of soundtrack. The background
is very minimalistic the characters

608
00:49:11,85 --> 00:49:15,42
do not look like the old Disney characters
with the ball and the pear shaped and

609
00:49:15,92 --> 00:49:21,56
all that because the artists came from the
Disney Studios they had gone on strike

610
00:49:21,60 --> 00:49:26,59
and been fired and blacklisted during
the Red Scare and the work they got was

611
00:49:26,60 --> 00:49:31,77
making animated commercials and some
people credit those artists with helping

612
00:49:31,78 --> 00:49:36,48
animation survive from the Disney movies
to television commercials and Saturday

613
00:49:36,49 --> 00:49:42,74
morning cartoons now I have I have I hope

614
00:49:44,16 --> 00:49:49,97
a commercial for you to see let's see if
we can make it work. All the Facebook

615
00:49:49,98 --> 00:49:54,02
wants to head to the
mountain. He called allows

616
00:49:54,03 --> 00:49:59,70
a calling friend kept the are going to live
here take a long time proof there it's

617
00:49:59,71 --> 00:50:01,35
a secret creamy had gotten

618
00:50:01,36 --> 00:50:08,05
a. Hold up the pot. Shot the

619
00:50:08,06 --> 00:50:12,94
gal it said famous dream guy won that
case of say Gold thanks to Ruth.

620
00:50:16,39 --> 00:50:20,08
So when they say which way to go
which way to go tell me you went.

621
00:50:24,37 --> 00:50:28,55
To stand where you are
backed by you I threw.

622
00:50:32,00 --> 00:50:38,65
6 The girls. Madden do not I
will save your day go over

623
00:50:38,80 --> 00:50:45,80
by the. Old the sacred
went on ahead of the

624
00:50:45,81 --> 00:50:51,89
mountains and the old black mark went off
the scale I hear the fake Ok Which way

625
00:50:51,90 --> 00:50:58,29
did he go which way did he go where
classified. He went the same.

626
00:51:00,98 --> 00:51:07,64
Alright. Wasn't that great

627
00:51:08,21 --> 00:51:11,30
Did you like that commercial that was

628
00:51:11,31 --> 00:51:17,79
a good commercial. That commercial it's
all popular that it came back 17 years

629
00:51:17,80 --> 00:51:21,76
later and they ran notices in the newspaper
telling you when the commercial would

630
00:51:21,77 --> 00:51:28,12
be on not the programs the commercial.
Another pretty famous Spago commercial

631
00:51:28,80 --> 00:51:34,19
had this guy in it I like the way
he dresses. You know who that is

632
00:51:36,24 --> 00:51:40,28
that's the Great Gildersleeve That's right
he made the transition his name was.

633
00:51:42,49 --> 00:51:48,32
William Albert Perry. I think that's
right he made the transition from n.b.c.

634
00:51:48,33 --> 00:51:52,22
Radio to television and some
movies and Faygo hired him to do

635
00:51:52,23 --> 00:51:54,97
a couple commercials you might
remember them in one he's

636
00:51:54,98 --> 00:51:58,58
a grocer and he's selling fake go pop to
these little kids who want to hear the

637
00:51:58,59 --> 00:52:02,50
whole list of all the flavors
and there's that was

638
00:52:02,51 --> 00:52:05,26
a commercial when everybody was
singing remember when you were

639
00:52:05,27 --> 00:52:10,69
a kid what do you know about that
commercial where was that commercial

640
00:52:14,31 --> 00:52:20,95
on the boat the Bob low boat
incorrect. That's what everybody

641
00:52:20,96 --> 00:52:27,10
says see but here's what happened donor had
the idea for the commercial in the fall

642
00:52:27,61 --> 00:52:28,55
and they said let's make

643
00:52:28,56 --> 00:52:33,96
a commercial on the boat but somebody
said you know if we wait for the water to

644
00:52:33,97 --> 00:52:37,43
soften up and not be ice
anymore we won't have

645
00:52:37,44 --> 00:52:41,77
a commercial for next summer it'll be for
next fall so they filmed the commercial

646
00:52:41,78 --> 00:52:41,87
on

647
00:52:41,88 --> 00:52:48,83
a boat called the Fiesta off of
Acapulco in the winter so the Great

648
00:52:48,84 --> 00:52:52,16
Gildersleeve got on the boat somebody
came to one of these talks who came from

649
00:52:52,17 --> 00:52:56,35
donor and he said yeah we flew some people
out to be in the commercial so they got

650
00:52:56,36 --> 00:53:01,68
to fly to Mexico and be on the boat and
this was in the seventy's and sing that

651
00:53:01,69 --> 00:53:05,60
song that song became so popular moved up
the music charts it was just supposed to

652
00:53:05,61 --> 00:53:05,71
be

653
00:53:05,72 --> 00:53:13,36
a jingle and that fatal company offered
these records and the sheet music for

654
00:53:13,37 --> 00:53:19,94
$0.25 they sold $75000.00 copies so you
can pretty much get that anytime you want

655
00:53:19,95 --> 00:53:21,08
on e Bay but it won't be for

656
00:53:21,09 --> 00:53:26,54
a quarter but it won't be for 100 dollars
either because there's too many of them

657
00:53:26,55 --> 00:53:33,47
around recognize anybody in this
commercial 8. What do you mean no

658
00:53:34,38 --> 00:53:39,13
I was counting on you to
say yes. Maybe oscar.

659
00:53:43,84 --> 00:53:50,50
Elmo. Kermit this is made by Jim Henson
who was the guy who made the Muppets

660
00:53:50,81 --> 00:53:55,40
this is before the Muppets before Kermit
or Elmo or anybody this is where Jim

661
00:53:55,41 --> 00:54:00,83
Henson was learning how to make videos
with puppets and he was making 8 2nd

662
00:54:00,84 --> 00:54:04,00
commercials and he made 200 for

663
00:54:04,01 --> 00:54:08,70
a coffee company called Wilkens and
10 commercials for a Faygo and I put

664
00:54:08,71 --> 00:54:13,69
a link to some of the commercials in the
book also. The way it works is Wilkens the

665
00:54:13,70 --> 00:54:18,65
name of the coffee company offers coffee
to won't pins and won't kins doesn't want

666
00:54:18,66 --> 00:54:25,15
any of the coffee so then something bad
happened someone can see it usually

667
00:54:25,16 --> 00:54:29,50
involves Oh a cannon a
guillotine a shotgun

668
00:54:29,51 --> 00:54:35,83
a steamroller some kind of heavyweight
it's almost always painful sometimes fatal

669
00:54:36,65 --> 00:54:40,41
and this was Jim Henson's kind of quirky
sense of humor and so people are watching

670
00:54:40,42 --> 00:54:41,72
these commercials on early t.v.

671
00:54:41,73 --> 00:54:47,89
And they go. Should I laugh or should
I be appalled in this commercial

672
00:54:48,10 --> 00:54:52,03
Wilkins is sitting on the side of the
pool says I just filled my pool with

673
00:54:52,04 --> 00:54:54,74
delicious Figo pop and then there's

674
00:54:54,75 --> 00:54:59,25
a bunch of splashing and bubbles and up
pops won't help help I'm drowning I'm

675
00:54:59,26 --> 00:55:04,90
drowning and will consist I told him to
drink some free go and that's the whole

676
00:55:04,91 --> 00:55:11,74
commercial right there now now
now I have to get ready for

677
00:55:11,75 --> 00:55:18,40
something different I
need this hat I think Ok

678
00:55:21,98 --> 00:55:27,89
if we're going to talk about the Tigers
in 1965 and what happened in 1965 was the

679
00:55:27,90 --> 00:55:32,06
Tigers decided to sell their
advertising in a new way so that

680
00:55:32,07 --> 00:55:38,21
a company like Saigo could afford to buy
commercials during televised games now it

681
00:55:38,22 --> 00:55:42,86
is no lie to say that the
Tigers had been selling pot for

682
00:55:42,87 --> 00:55:47,62
a very long time this ad was in the evening
news. Which we call the Detroit News

683
00:55:47,63 --> 00:55:52,03
Now it was in the evening news the month
before Faygo started in business and here

684
00:55:52,04 --> 00:55:57,91
is the Georgia Peach selling Coca-Cola which
you see is refreshing just like I told

685
00:55:57,92 --> 00:56:04,54
you and 5 cents a bottle not
$0.03 My guess is that. God paid

686
00:56:04,55 --> 00:56:09,21
a lot more money by Coca-Cola than he ever
did by the Tigers. So what happened was

687
00:56:09,22 --> 00:56:15,15
donor came in and said Mark Mark we can
get on to televise Tiger games and it's

688
00:56:15,16 --> 00:56:17,96
affordable No and that's

689
00:56:17,97 --> 00:56:24,87
a little souvenir from 1965 and. So Mark
said let's do it and then donor came back

690
00:56:24,88 --> 00:56:28,15
and said hey great news our commercial
is going every place we have

691
00:56:28,16 --> 00:56:32,98
a go and it's for. Great.

692
00:56:35,02 --> 00:56:40,76
We. If we tell him to drink Faygo and there
isn't any there we've got to get out of

693
00:56:40,77 --> 00:56:45,78
those markets and Moore said I mean Dorner
said that's going to be very expensive

694
00:56:46,24 --> 00:56:51,51
so what Phil and Moore did was they got
$30000.00 together and they made more pop

695
00:56:51,55 --> 00:56:55,65
and they sent it to Traverse City and
to Toledo the people saw the commercial

696
00:56:55,66 --> 00:56:58,98
during the Tiger game they went to the
store they saw the fe go they drank the

697
00:56:58,99 --> 00:57:04,99
fatal They said We love the Faygo keep
sending more and then they started thinking

698
00:57:05,04 --> 00:57:11,35
ah we could be a lot more a lot
more than just a regional or

699
00:57:11,36 --> 00:57:15,65
a local pop company we could we could cover
the whole country so they started doing

700
00:57:15,66 --> 00:57:19,92
that they started expanding they went to
Cleveland where Ben had come from the

701
00:57:19,93 --> 00:57:24,70
Miller Becker company now called the Cotton
Club they went to Toronto Pittsburgh

702
00:57:25,14 --> 00:57:28,44
they wanted to cover everything east of the
Mississippi and they wanted to go west

703
00:57:28,45 --> 00:57:35,44
of the Mississippi and they were
intent on covering the nation now

704
00:57:35,62 --> 00:57:42,01
part of that was to upgrade their commercials
and more Mr Hollywood like to have

705
00:57:42,23 --> 00:57:45,95
celebrities in his commercials
do you recognize this one.

706
00:57:52,31 --> 00:57:58,52
Sayles who said George Washington may be
the father of our country but Figo is the

707
00:57:58,53 --> 00:58:04,07
pop. And they use this
guy's voice in some t.v.

708
00:58:04,08 --> 00:58:10,86
And radio commercials who's that w.c.

709
00:58:10,87 --> 00:58:16,63
Fields very good and his voice or some of
you sound like him was advertising frosh

710
00:58:16,67 --> 00:58:17,50
a new kind of pop

711
00:58:17,51 --> 00:58:23,90
a diet pop and he said any pop that's not
made for small children can't be all

712
00:58:23,91 --> 00:58:30,46
bad. This couple was in one of the

713
00:58:30,47 --> 00:58:35,43
windows on that horse smart picture we saw
that's Boston Blackie and his leading

714
00:58:35,44 --> 00:58:37,01
lady Lois Collier they had like

715
00:58:37,02 --> 00:58:42,67
a detective show and they go sponsor
that was one of their 1st commercials or

716
00:58:42,71 --> 00:58:43,84
commercial buys they didn't have

717
00:58:43,85 --> 00:58:46,26
a commercial they just sponsor
the show and they're sharing

718
00:58:46,27 --> 00:58:53,18
a nice glass of cocoa cream soda which
unfortunately we can't get any more if you

719
00:58:53,19 --> 00:58:53,54
find

720
00:58:53,55 --> 00:59:05,88
a bottle of Coke I don't think I would drink
it. You might recognize this guy Thomas

721
00:59:05,89 --> 00:59:12,65
Hearns What was his nickname The
Hitman the Motor City hitman he

722
00:59:12,66 --> 00:59:19,08
was the one punch specialist and
what's he selling they go punch.

723
00:59:21,13 --> 00:59:28,10
Yeah I. See what they did they're now
my favorite I think one of my favorite

724
00:59:28,11 --> 00:59:29,95
Celebrity Commercials was made by this guy

725
00:59:35,26 --> 00:59:39,96
Alex Charisse as Alex Karras
was a defensive tackle to be

726
00:59:39,97 --> 00:59:44,85
a good defensive tackle for the Detroit
Lions it helps to be heavy and near-sighted

727
00:59:45,40 --> 00:59:48,47
and he was both of those
things the problem with being

728
00:59:48,48 --> 00:59:53,05
a defensive tackle is after you retire you
get heavier so Alex Karras have was kind

729
00:59:53,06 --> 00:59:59,59
of famous for being on a diet and
he was hired to sell Faygo in

730
00:59:59,60 --> 01:00:05,37
a diet flavor so my favorite commercial
of him is you're looking down at him he's

731
01:00:05,38 --> 01:00:06,58
sitting at a table

732
01:00:06,98 --> 01:00:11,78
a round table like this it's almost covered
with one pizza. And the narrator says

733
01:00:12,07 --> 01:00:19,06
Alex I thought you were trying to watch
your weight he said I am look Faygo one

734
01:00:19,07 --> 01:00:25,66
calorie red poppies just like the regular.
And then they're either says Alex

735
01:00:25,97 --> 01:00:30,94
what about the pizza he said
Law Faygo doesn't make pizza.

736
01:00:35,17 --> 01:00:42,07
What do they say strong as an ox and
just as smart. Is Alex Karras I

737
01:00:42,21 --> 01:00:42,80
think not

738
01:00:43,81 --> 01:00:51,54
a thing that he would he wasted
away that red pop took care of. So

739
01:00:51,54 --> 01:00:55,61
. There's

740
01:00:55,62 --> 01:01:00,39
a pop quiz don't you
think there might be one

741
01:01:02,94 --> 01:01:07,93
Ok let's try this pop quiz number
one which of these was not

742
01:01:07,97 --> 01:01:14,65
a fake go flavor bright tango
go sensation or 6040 incorrect

743
01:01:15,64 --> 01:01:16,70
you can buy I have about

744
01:01:16,71 --> 01:01:24,08
a 6040 at home right now so bright
tango go or sensation Bright

745
01:01:24,12 --> 01:01:28,48
is a flavor sensation is
a flavor go was never

746
01:01:28,49 --> 01:01:33,04
a favorite flavor I made that
up I think that would have been

747
01:01:33,05 --> 01:01:37,97
a good idea Number 2 when Sega launched
gold a ginger ale it gave away

748
01:01:38,01 --> 01:01:44,81
a bar of gold be a golden Cadillac
see a gold plated bottle or d.

749
01:01:45,07 --> 01:01:50,82
a Year's supply of pop. The pot

750
01:01:51,93 --> 01:01:57,72
that would have been too easy they didn't
do that. Incorrect the gold plated bottle

751
01:01:58,01 --> 01:02:04,69
also incorrect Oh. I go bar is correct.

752
01:02:06,05 --> 01:02:06,32
It was

753
01:02:06,33 --> 01:02:10,49
a little teeny tiny gold bar I think but
I think those gold bars we see in the

754
01:02:10,50 --> 01:02:17,11
movies aren't real anyway number 30 it's
about 6040 it is 60 percent grapefruit

755
01:02:17,86 --> 01:02:24,80
What is the other 40 percent Cherry
lime pineapple or ginger. Lime is

756
01:02:24,81 --> 01:02:30,95
correct. You know too much
it's a lie him. It takes

757
01:02:30,96 --> 01:02:37,29
a little bit like. Little bit like
squirt Well with all that grapefruit in

758
01:02:37,30 --> 01:02:43,54
1984 newsletter Faygo asked employees to
identify its top 10 flavors which of these

759
01:02:43,55 --> 01:02:50,40
flavors was not one of the top 10 selling
flavors in 1904 red pop group or

760
01:02:50,69 --> 01:02:57,02
rock and grape or punch
punch was in the top 10 of

761
01:02:57,64 --> 01:03:03,43
such rock and I was definitely in the
top 10 rupee or was in the top 10

762
01:03:04,43 --> 01:03:10,76
grape was not in the top 10 which I fail
to understand grape was not in the top

763
01:03:10,77 --> 01:03:12,60
100 they make

764
01:03:12,61 --> 01:03:18,29
a good we have some here you can have some
tonight RINGBACK you can have some right

765
01:03:18,30 --> 01:03:24,84
now which of these flavors never existed
moon missed Green Moon missed red

766
01:03:25,23 --> 01:03:31,78
moon missed bluer moon missed
orange. Orange is correct

767
01:03:32,30 --> 01:03:37,18
they never made moon missed Orange very
good you guys are you're smarter than

768
01:03:37,19 --> 01:03:43,80
a lot of libraries. Yes you are
Whoa Ok that's it for that now.

769
01:03:45,62 --> 01:03:51,65
Where we going all my mark he's now starting
to look like Perry he looks not happy

770
01:03:52,23 --> 01:03:55,15
it's his job to try to find
a place for Fay go to build

771
01:03:55,16 --> 01:03:59,84
a big enough factory to be national They
have 6 acres he figures they need 30 and

772
01:03:59,85 --> 01:04:03,30
he can't find 30 acres in
Detroit where they can build

773
01:04:03,31 --> 01:04:09,86
a factory so people are starting to freak
out and they're well they're mad at the

774
01:04:09,87 --> 01:04:15,49
mayor this is our Red Dog Mayor Coleman
Young he was he was vocal in his passion

775
01:04:15,53 --> 01:04:20,68
for red pop and here they are there's
Mark there's Phil there's Herman they're

776
01:04:20,69 --> 01:04:21,87
breaking ground not on

777
01:04:21,88 --> 01:04:25,80
a new factory but to sort of connect the
factory they have to other factories and

778
01:04:25,81 --> 01:04:28,13
try to make it until Mark can find

779
01:04:28,14 --> 01:04:32,48
a new factory and people are saying the
mayor isn't going to pull this off they go

780
01:04:32,49 --> 01:04:38,85
is not going to pull this off they're upset
because Verner with its Nome has left

781
01:04:38,86 --> 01:04:44,14
the city with $300.00 jobs out Hudson's
the largest department store in the world

782
01:04:44,15 --> 01:04:50,82
has left the city it's empty that soon
the building will be imploded the

783
01:04:50,83 --> 01:04:57,76
Pistons Auburn Hills the
Lions Auburn Hills Motown

784
01:04:58,20 --> 01:05:05,07
left Motown We even lost that pickle
company plastic and people are freaking

785
01:05:05,08 --> 01:05:11,75
out and they're saying are we going to
have Faygo or will that will leave us also

786
01:05:12,69 --> 01:05:16,60
so they are very upset that Faygo
is going to be leaving the town.

787
01:05:20,81 --> 01:05:26,33
Well kind of it's still locally owned by
Morley Candy the Sanders you can still get

788
01:05:26,34 --> 01:05:33,15
those turtles old boy on those hot fudge
cream puff ole boy. So here's what

789
01:05:33,16 --> 01:05:33,90
happened was kind of

790
01:05:33,91 --> 01:05:40,82
a surprise in the head Mort smiling again
what happened was smart realized if

791
01:05:40,83 --> 01:05:41,10
we have

792
01:05:41,11 --> 01:05:46,18
a pop company that drives pop all over the
country it's going to be hard to make

793
01:05:46,19 --> 01:05:52,15
a business because the gas prices went guy
rocketing during the oil embargo and he

794
01:05:52,16 --> 01:05:58,13
decided we're not going to do it instead
he and his cousin Phil put the company up

795
01:05:58,14 --> 01:05:59,87
for sale there wasn't

796
01:05:59,88 --> 01:06:03,98
a 3rd generation to take it over Susie
wasn't interested she wanted to be an

797
01:06:03,99 --> 01:06:10,73
English teacher her brother was in Israel
her cousin was in Florida so they sold

798
01:06:10,74 --> 01:06:17,18
the company they sold the company
in in the eighty's in 1985 and

799
01:06:17,61 --> 01:06:17,86
to

800
01:06:17,87 --> 01:06:24,19
a company called Tree sweet which was heading
into bankruptcy and quickly sold it again

801
01:06:24,32 --> 01:06:24,44
to

802
01:06:24,45 --> 01:06:30,48
a company called naff National Veterans
company and in 1907 when the company was 80

803
01:06:30,49 --> 01:06:34,77
years old so it has an owner but here's
the problem and here's where we need your

804
01:06:34,78 --> 01:06:41,71
help here's the problem people are not
drinking pop the way they used to we used

805
01:06:41,72 --> 01:06:43,92
to we used to this is kind of

806
01:06:43,93 --> 01:06:49,44
a public service announcement
we used to drink 50

807
01:06:50,55 --> 01:06:56,62
gallons a pop a year per person the like
of every one of us strength a gallon

808
01:06:56,63 --> 01:07:02,35
a pop every week. Well we're
down to 40 gallons per person

809
01:07:03,05 --> 01:07:09,86
a year so too much sugar that's what some
people say so people are now drinking

810
01:07:09,87 --> 01:07:15,00
water now one nice thing is that national
beverage company which owns Faygo also

811
01:07:15,01 --> 01:07:18,64
only owns this sparkling water company
which is about 25 percent of the sparkling

812
01:07:18,65 --> 01:07:24,67
water market so if you can't
drink Faygo. You should drink

813
01:07:25,30 --> 01:07:30,00
Croy if you don't like Lacroix some people
don't like that then what you should do

814
01:07:30,70 --> 01:07:35,15
is well there's one thing we can do if
you don't drink pop and you don't drink

815
01:07:35,16 --> 01:07:41,32
Lacroix. No that won't help they go there's
one more thing we can do I want you to

816
01:07:41,33 --> 01:07:46,42
warm up for I want everybody to lean this
way that's good now come back all the way

817
01:07:46,43 --> 01:07:53,20
over here go back all the way over
there Ok get ready you're warmed up.

818
01:07:55,01 --> 01:08:00,80
Which way to go I read over here
are you ready is everybody ready.

819
01:09:04,99 --> 01:09:08,33
Now does anybody have a question or

820
01:09:08,34 --> 01:09:11,91
a story to tell it sometimes I meet
people who know all kinds of interesting

821
01:09:11,92 --> 01:09:15,69
stories let me you've
got that once he's got

822
01:09:15,70 --> 01:09:22,49
a question for the whole soda pop
industry yes what was the big controversy

823
01:09:22,74 --> 01:09:29,22
and even. About going from corn syrup
and coming back to sugar or Ok

824
01:09:29,45 --> 01:09:36,37
Well neither one of those is actually
really great for us. But cane sugar.

825
01:09:37,88 --> 01:09:44,78
Well corn high fructose corn
syrup is cheap it's cheaper it's

826
01:09:44,79 --> 01:09:49,40
also not really good for you it's very
cheap it's subsidized by the government it

827
01:09:49,41 --> 01:09:50,90
comes from corn you know they can grow

828
01:09:50,91 --> 01:09:53,70
a lot of course so making
sugar from corn is

829
01:09:53,71 --> 01:09:57,75
a lot cheaper than using cane sugar
which mixes better and makes

830
01:09:57,76 --> 01:10:04,09
a better pop it's more expensive
but it tastes better and so

831
01:10:04,36 --> 01:10:07,53
nowadays if you buy those glass bottles
if they go they say right on there it's

832
01:10:07,54 --> 01:10:11,84
cane sugar so it was
about price and it was

833
01:10:11,85 --> 01:10:17,47
a little bit about health politics they
also make some pops by mixing some

834
01:10:17,48 --> 01:10:22,47
artificial sweeteners with some sugar so
you might have some sucralose and some

835
01:10:22,48 --> 01:10:23,49
cane sugar in there might be

836
01:10:23,50 --> 01:10:27,54
a combination they're trying to hit that
sweet spot where they can try to keep the

837
01:10:27,55 --> 01:10:34,45
calories down but not compromise on
the taste sir which is the longer

838
01:10:34,93 --> 01:10:39,77
they go Twinkies which last
longer fade don't wear Twinkies.

839
01:10:41,84 --> 01:10:47,28
Twinkies and do they still make
it 3 leave. I've seen 2 and

840
01:10:47,29 --> 01:10:50,83
a half liter bottles at some
dollar stores. I haven't seen

841
01:10:50,84 --> 01:10:55,74
a 3 liter bottle but I think they might
have made one once. That is it isn't polite

842
01:10:55,75 --> 01:11:02,25
to dunk your Twinkie in a fake
go. Oh boy I just gave her

843
01:11:02,26 --> 01:11:09,16
a sugar muzzle by another question
you should put up or you see we used

844
01:11:10,10 --> 01:11:13,95
to ice cream. A float
you have to go for like

845
01:11:13,96 --> 01:11:18,17
a real nice bonus root beer
with vanilla ice cream or

846
01:11:18,18 --> 01:11:25,04
a. Red poppy in the long haul.
We're not talking about

847
01:11:25,05 --> 01:11:25,19
a n

848
01:11:25,20 --> 01:11:32,19
w That's next week. I think and I think
part of that is the experience of

849
01:11:32,20 --> 01:11:38,65
the frosty mug in the drive
in. More questions yes

850
01:11:39,58 --> 01:11:46,35
during prohibition we know that mobs
in the larger cities. Took over the

851
01:11:46,36 --> 01:11:53,16
illegal all making of liquor and. Did
the mob in Detroit which was the

852
01:11:53,17 --> 01:11:59,15
Purple Gang right did they give any trouble
to shake your hand there I didn't hear

853
01:11:59,16 --> 01:12:03,00
about them giving Figo any
trouble the closest I come to

854
01:12:03,01 --> 01:12:04,29
a prohibition Faygo story is

855
01:12:04,96 --> 01:12:09,21
a couple points in their history they
talked about making beer but decided not to

856
01:12:10,66 --> 01:12:12,48
and it's interesting because
the Purple Gang was

857
01:12:12,49 --> 01:12:18,02
a jewish going to thing and sins were
Russian Jews I don't know if that came into

858
01:12:18,48 --> 01:12:23,96
play or consideration or anything but I
do not know of them trying to be all of

859
01:12:23,97 --> 01:12:29,75
them of the mob trying to take them over
but you know now that you mention Purple

860
01:12:29,76 --> 01:12:30,60
Gang and I'm looking at

861
01:12:30,61 --> 01:12:37,56
a big bottle of great pop my
mind is wandering. Who are

862
01:12:37,57 --> 01:12:43,78
the actors. With with

863
01:12:43,79 --> 01:12:49,75
a jacket like this that was The
Great Gildersleeve. He had

864
01:12:49,76 --> 01:12:55,91
a funny voice if you want to go book I
have Faygo books there are $25.00 and I'll

865
01:12:55,92 --> 01:12:57,60
sign it or if you want to sign

866
01:12:57,61 --> 01:13:03,35
a copy that's $26.00 and I
have the Kone book too but.

867
01:13:08,21 --> 01:13:08,85
I'll back off

868
01:13:08,86 --> 01:13:15,77
a little bit. What is
your question. Ok Well

869
01:13:15,78 --> 01:13:22,71
we will meet this young man has another
question. For the camera it's not for us

870
01:13:22,72 --> 01:13:25,64
it's for the camera. That's a.b.c.

871
01:13:25,65 --> 01:13:30,22
News what was the factory and is
it still does it still exists in

872
01:13:30,23 --> 01:13:36,03
a factory still exists on aggression in
your mac and they still make pop there. And

873
01:13:36,04 --> 01:13:40,60
if you go around behind the factory. Which
is hard to get to sometimes they have

874
01:13:40,61 --> 01:13:47,61
trucks there for rip it and Shasta and
there's another beverage that they sell

875
01:13:48,31 --> 01:13:54,26
and ship out of that area but really what
they make in there is mostly fatal. They

876
01:13:54,27 --> 01:14:00,31
don't really make Shasta in there but they
might be some trucks there so they've

877
01:14:00,32 --> 01:14:03,63
been making pop in that same
neighborhood which is it's a it's

878
01:14:03,64 --> 01:14:04,99
a pretty sad neighborhood now there's

879
01:14:05,00 --> 01:14:09,29
a lot of empty lots around the neighborhood
and everything but they're still

880
01:14:09,56 --> 01:14:15,11
employing people right there and making pop
and I don't think they feel the need to

881
01:14:15,12 --> 01:14:15,45
be

882
01:14:15,71 --> 01:14:22,11
a 30 acre plant anymore. He's Do they do
any tourist there they do not do any tours

883
01:14:22,12 --> 01:14:24,20
there. It's kind of

884
01:14:24,21 --> 01:14:28,70
a weird place to go into because it's all
these buildings hooked together so it's

885
01:14:28,71 --> 01:14:31,99
kind of like kind of like that and

886
01:14:31,100 --> 01:14:35,81
a lot of companies stop doing tours because
of the expense of having tour guides

887
01:14:35,82 --> 01:14:41,30
who might be volunteers and maybe the
insurance rules and maybe they don't want you

888
01:14:41,31 --> 01:14:47,45
watching them making the pop. But they
do have the book has about $25.00 video

889
01:14:47,46 --> 01:14:52,21
links in it including a link to something
they call a tour it's not really

890
01:14:52,25 --> 01:14:53,34
a tour but it's

891
01:14:53,35 --> 01:14:56,24
a bunch of interviews around the inside of
the factory so it's kind of interesting

892
01:14:56,25 --> 01:14:59,99
to watch most of the links I put in the
book or about the commercials because they

893
01:15:00,00 --> 01:15:06,12
were fun. Nesbitt

894
01:15:08,79 --> 01:15:15,70
that orange I love that orange get out
of the pop machine. But I now I think it

895
01:15:15,71 --> 01:15:20,90
still goes you should know about
a store called Rocket foods it's

896
01:15:20,91 --> 01:15:26,58
a chain and it sells all kinds of pop
including pops that are no longer made that

897
01:15:26,59 --> 01:15:26,97
used to be

898
01:15:26,98 --> 01:15:32,35
a. Root beer or caramel root beer made in
Detroit called Brownie you can get that

899
01:15:32,36 --> 01:15:33,88
rock and fizz and

900
01:15:33,89 --> 01:15:39,72
a bunch of weird things too like things
where the label is the best thing about the

901
01:15:39,73 --> 01:15:41,68
pot and they're just trying to have

902
01:15:41,69 --> 01:15:46,68
a cool label but yeah I remember
Nesbitt orange would be the go get.

903
01:15:48,51 --> 01:15:52,18
Get the name from it came from the name
of the owners they shortened Fagan's and

904
01:15:52,19 --> 01:15:57,21
down the Figo cut it about almost in half

905
01:15:59,67 --> 01:16:04,88
Well thank you very much for coming
and putting up with me and singing.

906
01:16:08,33 --> 01:16:12,20
Can we can we have more pop if
we didn't get enough pop we have

907
01:16:12,21 --> 01:16:17,19
a little bit more Alexa's absolutely
oh there it is look at that.