Macleans Magazine 1977-01-24

JANUARY 24, 1977 _ CANADA’S NEWSMAGAZINE _ 75C

Macleans

5LV W a"

H M T1

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The i4T-l challenge.
Match it.

Introducing the electronic AT-1... Canon's new-geneiation
"match-the-needle" SLR with ieaiuies, specifications and
versatility that are unmatched in its price range.

Macleans

Now, that’s more like it.

Interview

With Shere Hite, author of the newest best seller on female sexuality

There’s skiing.

And then there’s the

There’s w hisky. And then

‘ V '' **-

Only VO. is VO.

HOW CAN WOMEN TELL
MEN THEY DON'T WANT
INTERCOURSE—THEY
WANT EVERYTHING BUT?

\iscount
is the mildest

Canada’s mildest tigarette:\iscount.

WHY, IN 1976, CANT
A WOMAN TOUCH
HERSELF AND MAKE
HER OWN ORGASM?

At Sean
we service
what we sell

Preview

Canada

Unemployment: does anybody really care?

^!t i iir=

CANADIAN WINTER

^M55U.

When you're pulling a
cover on anylhing,use GesietnerVelo-Bind.
You're bound to look better.

Discover the whisky for the light drinker.

ID RETIREMENT
SAVINGS DEPOSIT

What you don’t know
may be costing you money.

Toronto D om inion

The god that failed

Welfare states have created as many problems as
they’ve solved, but they still have one thing going
for them: they're better than the alternative By Walter Stewart

Hackney Hospital got a brand new elevator, then
closed wards for lack of funds to pay the staff

•gS?

much.' But costs would
be more bearable if
results were happier

If it’s your move

MacCosham

Business

IheWforld

People

Fitness

Why do some
people think
any occasion
is an accuse
to drink?

Lifestyles

The Trudeaus have one. So do the Clarks. And the Langs, of course

Behavior

Contrary to popular opinion, 'surrogate' is not a four-letter word

The Test of Time.

Labor

An alternative I

i strike? Yes.

I U I III ill R f III 1111II11 i if!

Bring your wife
to see our wampum.

Television

Why should the government tell people what it’s

ANNOUNCING

matinEe special filter.

THE MILD CIGARETTE THAT ACTUALLY TASTES GOOD.

great taste come throu gh.
We started off with
a revolutionary new filter.

It is selective—it filters
away what it's supposed
to—but it allows the good
taste of the tobacco to come
through to you.

Our tobacco is where
the great taste comes from.

We have such a highly
efficient filter, we are able to
use really full flavoured
tobaccos in our new cigarette.

Our special filter,
combined with these rich
tobaccos, gives you a mild
cigarette that actually
tastes good.

MATINEE SPECIAL FILTER.

THE MILD CIGARETTE THAT ACTUALLY TASTES GOOD.

KING SIZE 20s KING SIZE 25 s lOOmm 20s IOOmm 25 s

Warning: Health and Welfare Canada advises that danger to health increases with amount smoked-avoid inhaling.
Average per cigarette: 100's: llmg “tar” 0.8mg nicotine. King Size: lOmg “tar” 0.7mg nicotine.