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The Fitth Estate 

R A D tO uy d2i&is M. Be © Sf @ A B L E S у wy {3 (bib Uw Е 

Broadcasting “Dec 19 

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(1968 Paramount Pictures Corporation. All rights reserved | 000000000202 Фотрапу 

21196 Tv RELA 
50571 9016 

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O6/AON 571 +9ç21 21194 

| | \ _ NEW WORLD 
Available Worldwide For Video And ! . . TELEVISION GROUP 
Television Through New World International Mere nr ram ic Mg ш 


1, New York WNBC 

2.'Los Angeles КТА 
. 3. Chicago WPWR 

4. Philadelphia WGBS 

5. San Francisco KOFY 

6. Boston, WIVI 

7. Detroit WKBD 

8. Dallas, Fort Worth KXTX 
9. Washington, D.C, WDCA 
10. Houston KRIV 

11: Cleveland WUAB 

12. Atlanta WATL 

13. Tampa, St. Petersburg WTOG ` 
14. Seattle, KCPQ 

15. Minneapolis, KITN 

16. Miami, WDZL 

17. Pittsburgh WPGH 

18. Phoenix KUTP 

19. Sacramento KSCH 

20. Baltimore WNUV 


Jee. For Advertiser Sales Contact: Nick Langone 
¥ Parkside Entertainment (212) 213-2700 

Broadcasting:Dec 19 


CEO Laurence Tisch (I), 
shown with Baseball 

Peter Ueberroth (r), says network's winning $1 

billion baseball package bid makes economic sense 
because of "values" external to telecasts. PAGE 35. 

unrepentant...ceraico Rivera 

acknowledges marching to beat of different 
drum—one assailed by critics as "trash TV," and 
entertainment rather than journalism. Nonetheless, 

as he says in this interview with BROADCASTING editors, 

3 eT 
his "trump card was that people wanted to watch 
me" —often in droves. PAGE 43. 


TIME SHUFFLE NBC News President Michael 

CBS cancels two shows and Gartner reassigns some 

puts three others on hiatus in executives and key reporters. 

reorganization of its prime 

time schedule 48/NEW IN 

37/FOX'S Veteran iV producers form 

THIRD NIGHT two new Hollywood production 

Fox Broadcasting Co. is entities: one that will focus 

expected to target Monday night primarily on TV, and other 

in early to mid-June as focusing on film and theater, 

premiere date for its long- before expanding into television 

expected third night of entertainment within six 

programing. months. 

Vol. 115 No. 25 


Next month National Public 
Radio will invite outside help to 
propose strategic plan taking 
noncommercial radio network 
through 1990's. 


FCC votes 2-1 to give FM 
broadcasters greater flexibility in 
choosing antenna sites and 
plotting coverage by permitting 
“short spacing” of FM 

stations on limited scale. NAB 
calls action “beginning of the 
end" of FM broadcasting’s 
‘reputation for quality. 


PacTel Corp. President and 
CEO Lee Cox says that, at least 
for foreseeable future, all 
company wants is to acquire 
cable systems outside its 
service areas in partnership with 
cable operators. 


U.S. cable MSO’s and 
telephone Companies are 
expanding their reach and 
raising their investments in 
overseas cable TV systems. 

FOR ’89 

Advertisers, broadcasters 
and cable operators offer 
predictions on how media 
and advertising will fare next 


FiberView Corp. is 

developing prototype of low-cost 
flat panel video screen based 
on fiber optic technology, which 
it hopes will lead to 

resurgence of American 
manufacturing of TV sets. 


Leaders of Advanced 
Television Test Center say that 
broadcasters will have 

money and time they need to 
test hardware for high 
definition TV transmission 


Televised live coverage of 
high-profile trial in New York City 
of Joel B. Steinberg places 
renewed emphasis on opening 
courtroom doors to Fifth 

Estate coverage. 


Danie! Enright of Barry & 
Enright Productions has come 
long way since his days as 
co-producer with Jack Barry of 
highly rated game shows, 
including Twenty One, which 
made him one of central 
characters in quiz show 
scandals of late 1950's 


Advertisers Index ....................86 
Business, u. с pena. 
Cablecastings........................... 58 
Changing Hands.. .63 

Closed Circuit ... m 
Datebook ........................... s. 24 
Editorials .........................————... 90 
Fates & Fortunes .....................83 

Fifth Estater.......... 

For the Record . 

In Brief .............. 

International ............................. 
Journalism ...............................65 
Masthead... ..30 

The Media.. ... 58 
Monday Memo.. .....34 

On Radio =... жа-на: 50 
Open Mike ................................ 27 
Programing ... | 
Stock Index — 67 | 
Technology ъ=.» 62 
Where Things Stand ................ 10 

Broadcasting (ISSN 0007-2028) is pub- 
lished 52 Mondays a year by Broadcasting 
Publications Inc., 1705 DeSales Street. N.W. 
Washington, D.C. 20036. Second-class post- 
age paid at Washington. D.C., and additional 
offices. Single issue $2 except special issues 
$3.50 (50th Anniversary issue $10). Subscrip- 
lions, U.S. and possessions: one year $70, 
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scribers occupation required. Annuaily 
Broadcasting O Cablecasting Yearbook 
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Broadcasting is available from University 
Microfilms. 300 North Zeeb Road, Ann Arbor, 
Mich. 48106 (35mm, full year $55). Postmas- 
ler, please send address corrections to 
Broadcasting. 1705 DeSales St. МУУ. 
Washington. D.C. 20036 


On December 19th, WCBS-TV passed a decision and ruled 
that the strongest court block to use as their early fringe news 
lead-in was “Superior Court” and “The People’s Court’ 

WCBS.-TV needed a power hour that Judge” and “On Trial; and used to run 
could run against “Oprah” and “Donahue” “Divorce Court" in the early afternoon. 
and still generate a significant, demograph- Апа, with all of the first-run strips still 
ically suitable lead-in audience for their available in the nation’s #1 market, they 
early news. They selected “The Power had countless options open to them. 
Court Hour” Instead, they turned to “Superior Court” 

This ruline i "T and "The People's Court" | 

is ruling is all the more significant T 

when you realize that WCBS-TV could | If: you have an important early-fringe deci- 
have picked from a long list of half-hour sio n to rule on in ; : 

strips. They'd seen all of the con N3 kx а rs. "Superio 

evidence ps E - they own O 

к Ln әс уй 

Js N 
Ч " 111 



“The Power Court Hour" Station Line-Up 

Los Angeles ile ККТУ....... Colorado Springs 
Chicago i 
San Francisco 

WSPA ........... A Greenville Santa Barbara 
WOTV........: Grand Rapids Columbus,GA Palm Springs 
San Antonio ilmi WBOY ..........1 Clarksburg 
ab fas sa asa South Bend Meridian 

"a Johnstown 

"Supenor Court’ is a Rolph Edwards/Stu Billett Production Y "The People’s Court’ is a Rolph Edwards Production 
In Association With Lorimar In Association with Stu Billett Productions 


NBC passes оп half hour 

It's all but official. NBC will return half 

hour to affiliates starting this Spring, giving 
them either noon or 12:30 p.m. time slot 
and double feeding new serial drama, 
Generations, for other half hour. Move, 
expected in April or late March, is response 
to laggard clearances and ratings of 
current game show noon offerings. As of 
last week Super Password was cleared 

by stations covering only 7396 of television 
households and so far in quarter has 
obtained 1.3 rating among women 18-49. 
Scrabble, at 12:30, has 8396 coverage 

and 1.6 rating in women 18-49 
demographic. NBC affiliate board 
members have so far been told nothing, but 
network will probably make 

announcement before board's January 

Tt  — —À | 
Behind closed doors 

Officials at NBC, Tele-Communications 
Inc. and Cablevision were tight-lipped 
about meeting last week between 
Cablevision Chairman Charles Dolan, 
Rainbow Programing Enterprises 
President Marc Lustgarten, NBC Cable 
President Tom Rogers and TCI Senior 
Vice President Peter Barton in New York 
law offices of Shea & Gould, firm that 
has worked for TCI in past. NBC and 
Cablevision have talked about cable 
Olympics package and baseball, but NBC 
and TCI sources warned against 
reading too much into NBC-Cablevision- 
TCI meeting, saying such meetings 
were common in course of business. 

Queuing up for Telcomsubcom 

Although final reorganization of House 
committees does not transpire until 
January, incumbent House Energy and 
Commerce members are eyeing what is 
considered plum subcommittee 
assignment on Telecommunications. 
Departures of Democrat Wayne Dowdy 

of Mississippi (he lost Senate race) and 
Republican Dan Coats of Indiana (he 
takes Senate seat of Vice President-elect 
Dan Quayle) have not only created 
openings on parent Commerce Committee 
but on House Telecommunications 
Subcommittee, where each also served. 
On Democratic side, Jim Bates of 
California and Ron Wyden of Oregon are 
interested; Bates was on subcommittee 
before 1987. As for Republicans, Joe 
Barton of Texas has strong desire to join 
subcommittee. Dan Schaefer (R-Colo.), 
whose district is home to headquarters 

of several cable MSO's, may get on. As for 
seats on parent committee, 
Representatives Tom McMillen (D-Md.) and 

Tom Manton (D-N.Y.) are competing for 
Dowdy's spot. McMillen was one-time 
Atlanta Hawks basketball player (team 

is owned by Ted Turner). Alex McMillan of 
North Carolina is leading contender 
among Republicans. 

Add two to the list 

Latest names to surface as among 

those "mentioned" for one of two existing 
FCC vacancies are Bobbie Kilberg, 
attorney currently serving on Bush 
transition team's public liaison staff, and 
Sherrie Marshall, head of FCC's 
congressional liaison staff now on Bush 
transition team. Kilberg has been active in 
Republican politics, served as associate 
White House counsel during Ford 
administration and was special projects 
director for Bush convention team. She also 
ran and lost in bid for Virginia state 
senate seat in 1987. Kilberg is married to 
Washington labor lawyer William 

Kilberg, who, along with FCC 
Commissioner Patricia Diaz Dennis, is 

on short list of those being considered for 
Labor Secretary (see box page 40). If 
Dennis gets post, of course, there'd be 
three FCC vacancies. 

Mixed blessings 

There's good news and bad news for 
Lorimar going into INTV and NATPE. Good 
news is that Lorimar, producer of ABC's 
Perfect Strangers, will take half-hour 
comedy into syndication with planned 

INTV launch. But company is said to be 
struggling to sell first-xrun game show 

$rd Degree. One insider (denied by 
company spokesman) had it that but 

three stations were cleared in five weeks of 
knocking on station doors; rep source | 
said company reported that show had low 
clearances but “lots of interest.” 

Dear deal 

Cost of securing арргоуа! for 

Cablevision Industries’ purchase of 
311,000-subscriber Wometco Cable 
properties will not come cheaply. Deal, 
announced in May, has been held up 
because holders of majority of $304.5 
million of Wometco's debt refused to 

give OK to conditions of Robert M. Bass 
Group's sale of most of Wometco's 
properties to Cablevision. As result of deal, 
Atlanta system would be spun off from 

rest of property and bondholders' debt 
would not be secured by Wometco's 
remaining operating assets. Tentative deal 
reached with bondholders last week 
secures their necessary blessing in return 
for one-time payment of $8 million plus 
interest hikes on Wometco's debt, 
amounting, by one rough estimate, to 

Broadcasting Dec 19 1988 



$46 million in interest costs between now 
and 2001. Sale of property had 
previously been valued as $725 million 
deal. It was not known who, between 
Cablevision and Bass Group, would be 
assuming cost of bondholder consent. 
Upon closing of Wometco sale, expected 
next week, privately held Cablevision 
Industries would have subscriber total of 
about 930,000. 

k: . 

If incoming Bush administration is 
pondering choice for director of Voice of 
America, there is available candidate 
with track record. He is Richard Carlson, 
current director. Along with other high- 
level people in Reagan administration, 
Carlson was asked by White House if he 
would like to remain in his post and, if not, 
what other job he would like. Information 
was to be turned over to Bush transition 
team. Carlson reportedly said that, if 
asked, he would like to stay on. 
Candidate who seems to be holding 
up as frontrunner for director of parent 
U.S. Information Agency is Edward N. 
Ney, former chairman, president and chief 
executive officer of Young & Rubicam 
Inc., who is now member of Board for 
International Broadcasting. 

Cable bound 

Linda Ellerbee's delayed offbeat news 
and commentary program, originally 
proposed as late night syndication strip 
for fall 1988, may go to cable. Ellerbee's 
Lucky Duck Productions and partner in 
project, King Features, have talked with 
three cable networks about show, 

named after her best selling book, And So 
It Goes. CBS's success in clearing new 
late night talk show with Pat Sajak has all 
but killed chances of syndication launch 
for And So It Goes as strip, although weekly 
alternative has been discussed. 

Partners have also considered testing 
show in late night on Hearst stations 
(Hearst owns King Features), as well as 
stations in New York and Los Angeles. 

Cashing out 

Two investment firms with stake in The 
Discovery Channel—Allen & Co. and New 
York Life Co.—are quietly shopping 
around their portions of basic cable 
service. Their stake, combined with 
present management, is roughly 30%. 
MSO's Tele-Communications Inc., 

United Cable, Cox Cable and Newhouse 
Broadcasting each own 14%, along with 
Group W. Present cable owners have right 
of first refusal to take greater stake in 



“When we were looking to 
increase the household rating of 
our news lead-in, we turned to 
"The People’s Court’ — and it 
performed. As far as we're 
concerned, ‘The People’s Court’ 
is the best news lead-in in the 
history of television.’ 

Jonathan Rodgers 
Vice President & General Manager 
WBBM-TV, Chicago 


"Without a doubt, the ultimate 
test of 'People's Court's' compati- 
bility with news is on our station 

where we run it between two 

newscasts. And sweep after 
sweep, our two-hour information 
block comes out *] in each half- 
hour. With a performance like this, 

"People's Court’ is more than a 

show. It's a franchise?’ 

Andrew S. Fisher 
Vice President & General Manager 
WSB-TV, Atlanta 


"At KXAS our news lead-in has t 
be able to face ‘Oprah’ and 
‘Geraldo’ at the same time and st 
deliver a strong number for our 
early news. We picked ‘People’s 
Court’ to fight that battle becaus: 
it's been proven in the trenches ft 
8 years. Proven as the strongest 
alternative to talk. Proven to hav 
the same demo appeal as news. 
And proven to perform, not just 
during sweeps, but 52 weeks 
a year!” 

Frank O'Neil 
Vice President & General Manage 
KXAS-TV, Dallas 




At WTVD we strive to be a high 
uality news and information sta- 
on. So when we needed a strong 
news lead-in to bridge the gap 
between 'Oprah' and our 5:30 
news, we turned to the highest 
uality court show in syndication, 
"The People's Court: With its 

ntertaining format, usable infor- | 

nation and proven compatibility 

with news, we have the highest 
possible audience flow from 

)prah' right into our early news. 

Alan Nesbitt 
ice President & General Manager 
WTVD-TV, Raleigh-Durham 

bm ен. 



“With one of our competitors “Тһе People’s Court" has been a 
running 'Cosby' as their early consistent winner for WRGB since 
news lead-in and the other using | it debuted on our station eight 
‘Donahue, we looked for the years ago. We were one of the first 
strongest possible genre to stations to carry it, and are 
counter-program talk and comedy. | proud that this informative, enter- 
Without a doubt, the national taining and dependable performer 
picture shows that the best is оп УУКСВ-ТУ” 
format against this tough 2 
сн ши Court shows апо Vice Tm ү Manager 
the best court show for us is WRGB-TY, Albany 

‘The People’s Court: 

Reynard A. Corley 
Vice President & General Manager 
WXII-TV, Greensboro 

Join the list of successful station managers 
who have witnessed our 8 years of achievement! 



m Solid box denotes items that have changed 
since last issue. 

Comments on FCC proposal for mandatory 
observance of National Radio Systems Com- 
mittee standards for AM radio favored adop- 
tion of NRSC-1 audio standard rather than 
commissions preferred NRSC-2 emission 
standard. Broadcasters asked for immediate 
adoption of NRSC-1 with NRSC-2 adoption to 
follow after further refinement. 

FM broadcasters commenting on proposed 
increases in maximum Class A station power 
from 3 kw to 6 kw were split Over two pro- 
posed plans. Most Class A's support New 
Jersey Class A Broadcasters Association's 
plan for blanket upgrades. Most Class B and 
C stations support NAB plan for upgrade of 
about two-thirds of Class A's, excluding many 
in northeast U.S. Some Class A NAB mem- 
bers have resigned from association in pro- 

NAB and other broadcast groups oppose 
FCC's proposed expansion of service to allow 
for local origination by translators, asking that 
rules establish translators as secondary ser- 
vices to fill in underserved areas of full-power 
stations and not as “low-power FM” stations. 

NAB opposed proposal to authorize FM's 
using directional antennas and permitting al- 
location of stations in short-spaced positions, 
saying that an increase in FM directional an- 
tennas would lead to AM-ization of FM band. 
Some broadcast groups, however, favored 
more flexibility for FM broadcasters seeking 
suitable sites to locate transmission facilities. 

Western Hemisphere countries on June 2 
concluded second and final session of con- 
ference to plan use of 100 khz of spectrum 
added to AM band that had ended at 1605 
khz. FCC is in midst of inquiry designed to 
help it determine how to use 10 new channels. 
Commission has indicated some channels will 
be reserved for national licensees. 

Motorola's C-Quam AM stereo system has be- 
come virtual de facto standard, with adoption 
by 657 stations worldwide. Kahn system holds 
on to favor with fewer than 100 stations. 

Issue essentially boils downs to reimposition 
of three-year rule, which required owners to 
hold broadcast properties for that long before 
selling. Quiescent at moment. 

Cable television industry remains under fire 

Where Things Stands 

AM-FM Allocations 

AM Stereo 

By the Numbers 

Cable Regulation 
Children’s Television 
Comparative Renewal 
Compulsory License 

Direct Broadcast Satellites 
High-Definition Television 
Home Satellite 

International Satellite 
Land Mobile 


Must Carry 

Network Rules 

Public Broadcasting 

on allegations it is “unregulated monopoly.’ 
Cities approved new policy week of Dec. 5 in 
Boston calling for overhaul of Cable Commu- 
nications Policy Act next year to strengthen 
their regulatory grip on cable and to provide 
entry for telephone companies to offer com- 
petitive services. Motion picture industry and 
independent broadcasters have also been 
pushing for stricter regulation of cable until 
there is more competition in delivering cable 
programing to homes. Top motion picture and 
cable executives are holding series of talks to 
discuss their relationship and possible regula- 
tory changes. House Commerce Committee 
Chairman John Dingell (D-Mich.) has warned 
cable to be on best behavior or Congress may 
reevaluate regulatory environment. Oversight 
hearings have been heid by House Telecom- 
munications Subcommittee and Senate Anti- 
trust Subcommittee. 

Proponents of children's television legislation 
suffered blow at hands of President Reagan, 
who issued pocket veto of bill on Nov. 5. 
Measure passed Senate only days before ad- 
journment (BROADCASTING, Oct. 24). Chief ex- 
ecutive's rejection of bill will make it priority in 
101st Congress. Television networks and Na- 
tional Association of Broadcasters let White 
House know they backed legislation, but 
President found measure "counterproductive 
and at odds with broadcasters' First Amend- 
ment rights. Measure would have put com- 
mercial limits on children's programs of 10.5 
minutes per hour on weekends and 12 min- 
utes on weekdays. It also required broadcast- 
ers to serve "special needs" of children, 
which FCC would have to take into account at 

Department of Education has released 
study concluding, among other things, that 
“research literature provides little support for 
most of the common beliefs about the influ- 
ence of television.” Study holds that there is 

Broadcasting Dec 19 1988 

little evidence for suggestion that television 

displaces other activities, including reading, 
radio listening or participation in sports. 

National Telecommunications and Information 

Administration, in NTIA Telecom 2000 report 
on future of broadcasting and telecommuni- 
cations. recommended that FCC purge 1- 
cense renewal procedures of "references to 
program content” as part of overall elimination 
of rules “governing content.” FCC Chairman 
Dennis Patrick has also called for minimizing 
role of programing in FCC deliberations at 
renewal time. But their views are not shared 
by broadcasting industry. In first round of 
comments in current FCC proceeding aimed 
at reforming much-maligned comparative re- 
newal process, broadcasters led by NAB and 
INTV argue that past programing perfor- 
mance of stations should be basis for renew- 

FCC proceeding is also aimed at discour- 
aging groups from using comparative renewal 
process and policy of allowing groups to peti- 
tion FCC to deny renewal and station transfers 
to “extort” money from broadcasters. To deter 
abuse, FCC has proposed limiting payments 
broadcasters may make to challengers in set- 
tlements of comparative renewal proceedings 
and to groups in exchange for withdrawal of 
petitions to deny renewals. In addition, it has 
proposed requiring fuller ownership and fi- 
nancial disclosure information from compet- 
ing applicants, clarifying standards broad- 
casters must meet to win “renewal 
expectancies” and reconsidering criteria 
used in comparative hearings, particularly di- 
versity of Ownership. 

FCC voted in October to recommend that 
Congress abolish 12-year-old compulsory 
copyright license, at least for distant signals, 
saying it would benefit consumers, broadcast- 
ers and cable programing services (ВВОАО- 
CASTING, Oct. 31). Recommendation will be 
expanded to cover local signals if FCC Com- 
missioner Patricia Diaz Dennis comes through 
with vote which she is withholding until "edito- 
rial changes" are made. 

What Congress will do is anybody's guess. 
At very least, if it decides to pass law requir- 
ing carriage of local signals, it will probably 
also preserve copyright license for those sig- 

During last Congress, House Telecommuni- 
cations Subcommittee member John Bryant 
(D-Tex.) offered bill (BROADCASTING, April 4) to 
condition compulsory license on whether ca- 
ble operator is carrying local broadcast sig- 
nals. Senate Copyright Subcommittee Chair- 






... MISIT US AT INTL, SUITES 656-658-660 

man Dennis DeConcini 
similar measure in June. 

(D-Ariz.) offered 

Telco-cable—FCC has tentatively concluded it 
should recommend Congress lift crossowner- 
ship ban on telephone companies providing 
cable television service in their service areas. 
Commission, which made proposal at July 20 
meeting, will seek comments on subject, as 
well as on separate considerations to loosen 
its own regulatory restrictions on crossowner- 
ship. FCC Commissioner Patricia Diaz Dennis 
dissented from action. 

FCC move follows National Telecommuni- 
cations and Information Administration report 
on cable television regulation recommending 
telephone companies be allowed to serve as 
transporters of others’ programing, although 
not programers themselves, in telcos’ own 
service areas (BROADCASTING, June 20). 

At present, not only FCC regulations and 
1984 Cable Act but also modified final judg- 
ment issued by U.S. Judge Harold Greene in 
his supervision of breakup of AT&T are seen 
as barriers to such crossownership by seven 
Bell operating companies. NTIA has peti- 
tioned FCC to preempt Greene's regulation of 
BOC's, arguing that Greene is hampering 

BOC entry into information services, including 

Resolution now pending in House calls on 
Congress to wrest jurisdiction from Greene 
and eliminate barriers. Measure has backing 
of House Energy and Commerce Committee 
Chairman John Dingell (D-Mich.) and, at last 
count, 112 co-sponsors. 

Duopoly. one-to-a-market —FCC has voted 
to relax duopoly rules to allow closer spacing 
of commonly owned AM and FM stations, ar- 
guing that impact on diversity would be negli- 
gible and that it would allow some broadcast- 
ers to reap certain economies of scale. 

Using same justification, FCC relaxed poli- 
Cy for waivers to one-to-a-market rules last 
week, saying it would look favorably on waiver 
requests involving top 25 markets with at least 
30 broadcast "voices." 

Broadcast-newspaper—Appropriations bill 
(H.R. 4782), which was signed into law, in- 
cludes provision that prevents FCC from reex- 
amining its broadcast-newspaper crossow- 
nership rules 

Rupert Murdoch won victory in U.S. Court of 
Appeals in Washington March 29 when court 
ruled that statute passed by Congress in ses- 
sion's final hours violated First and Fifth 
Amendments by prohibiting FCC from extend- 
ing current waivers of rule banning newspa- 
per-television station crossownership. Court 
did not rule on constitutionality of substance 


Summary of broadcasting and cable 


Commercial AM 

N G 

Commercial FM 

Educational FM 

m Total Radio 

FM transtators 

Commercial VHF TV 

Commercial UHF TV 

Educational VHF TV 

Educational UHF TV 
m Total TV 

в Total LPTV 
VHF translators 

UHF translators 

Total subscribers 


Homes passed 


Total systems 


Household penetrationt 


Pay cable penetration 


° Includes off-air licenses. f Penetration percentages are of TV household untverse of 

90.4 million. ' Construction permit. 

Broadcasting Dec 19 1988 

of provision that bars commission from re- 
pealing or modifying television-newspaper 
crossownership ban. 

Number of applications to operate high-power 
Ku-band direct-to-home television service sat- 
ellites has now outstripped available orbital 
assignments in separate DBS orbital arc, says 
FCC, which could assign new round of posi- 
tions early next year. Comments were due 
Dec. 12 on FCC proposal to assign pairs of 
DBS siots—one east, one west—to create 
most efficient use of spectrum. Multiple appli- 
cants have requested one of four eastern slots 
only (from which whole nation can be served), 
leaving four western slots (reaching only west- 
ern half of nation) underused. Replies to those 
comments are due Dec. 30. 

GE Americom-HBO goal of beginning medi- 
um-power direct-to-home TV service may 
have been derailed by Nov. 8 FCC decision to 
deny request to modify K-3 power from 45 to 
60 watts. Power boost was considered neces- 
sary to reach mass-marketable three-foot re- 
ceiving dishes. GE-HBO venture, Crimson 
Satellite Associates, still hopes to bring cable 
programers to Ku-band delivery via already 
built K-3, scheduled for launch in January, 

“True” high-power Ku-band DBS delivery of 
TV programing directly to homes will become 
reality in U.S. in "1992 time frame," says 
Hughes Communications, whose plan to 
launch 200-watt DBS will go to parent, Gener- 
al Motors, for approval by end of year. Higher 
power—10 times higher than current fixed 
satellite service birds—says Hughes, will en- 
able reception of video programing by afford- 
able one-foot downlinks, thereby expanding 
current consumer home satellite market well 
beyond current two million. 

Hughes says GE service would only be "in- 
terim" step toward its 200 watt service. 
Hughes and GE agree on need to bring to- 
gether "business system," including program- 
ers and cable operators. 

FCC extension granted last month gave Do- 
minion Video Satellite and Hubbard Broad- 
casting's United States Satellite Broadcast- 
ing—among those granted permits with six- 
year expirations in December 1982—four 
more years—until Dec. 4, 1992. 

Comments received on second FCC inquiry 
on advanced TV transmission praised com- 
mission for statement that terrestrial delivery 
of advanced TV is in public interest and for 
tentative decision that proposed transmission 
systems must be NTSC-compatible. Opinion 
was split on other issues, such as use of 
spectrum above 1 ghz for augmentation 
channels and development of open architec- 
ture and multiport consumer receivers. 
Analysis subgroup of ATS committee's sys- 
tems subcommittee has received submis- 
sions for 15 proposed HDTV or EDTV trans- 
mission systems. Thirteen of 15 systems were 
studied in-depth by analysis group during 
meeting held Nov. 14-18 in Washington. Re- 
port based on finding of week-long meeting 


| A 
äl. | 
х қ £2. 


TIME OCTOBER 1987 HH Share Vs. Adult 18-49 SH Vs. 

LOS ANGELES KHJ' 7:00PM LOVE + 9% + 8% 
11:30 PM SCTV + 125% + 167% 
MINNEAPOLIS  KMSP 1:00 PM LOVE + 19% + 43% 
10:00 PM Taxi + 233% +267% 
SEATTLE KCPQ 6:00PM Happy Days + 40% + 50% 

11:00PM Late Show (Fox) + 60% + 150% 

MIAMI WDZL 7:00PM New Dating Game + 50% + 43% 
11:00PM Tales from the Darkside + 25% NIC 

HARTFORD WTIC 6:30PM LOVE + 150% + 80% 
11:00РМ Late Show (Fox) + INF + 50% 

If you think one episode of “Love Connection"a day is the way 
to woo your audience, take a look at what happened in пе major 
markets this year. LO 

When these stations doubled-up >= LK v 

"Love Connection; the improvements || 
in both household share and key A аниа, d 
demos were dramatic. aestu usi гүй 

Which seems to prove that one LORIMAR 
good showing deserves another. 


will be submitted to systems subcommittee in 
February. : 

Deadline for "action memos” to Telecom- 
munications Subcommittee has been post- 
poned from Jan. 4, 1989, to Feb. 1. Subcom- 
mittee Chairman Ed Markey (D-Mass.) has 
asked Electronic Industries Association, 
American Electronics Association and Semi- 
conductor Industry Association to submit re- 
ports recommending policies that would en- 
courage U.S. activity in HDTV manufacturing. 
FCC's HDTV advisory task force and NTIA 
also were asked to prepare reports on sub- 

On бері. 1, FCC tentatively decided to elim- 
inate from standardization consideration 
transmission systems with continuous 9 mhz 
channel, incompatible with NTSC sets. Move 
eliminates possibility of terrestrial standard- 
ization of NHK's MUSE-E. Commission also 
decided to restrict any possible additional 
spectrum for advanced television broadcast- 
ing to currently allotted VHF and UHF televi- 
sion spectrum. Use of band above 1 ghz for 
augmentation channels was ruled out. 

Giving shot in arm to struggling home satellite 
industry, 100th Congress passed copyright 
legislation authorizing transmission of broad- 
cast television signals via satellite to backyard 
dish owners. (President Reagan signed bill on 
Nov. 16.) Under its terms, independent televi- 
sion signals can be beamed to any of more 
than two million dish owners, but network affili- 
ate signals can only be delivered to those in 
"white areas"—those not able to receive net- 
work programing off air and not choosing to 
receive it via cable. 

Other legislation designed to help home 
satellite industry did not fare as well. S.889 
died in Senate after lawmakers voted 43 to 36 
to table measure. In unexpected move, bill's 
chief proponent, Senator Al Gore (D-Tenn.), 
offered it as amendment to tax legislation on 
Friday evening, Oct. 7. It would have required 
cable programers to permit any qualified third 
party to distribute their services to backyard 
dish (TVRO) owners. 

Momentum behind S.889 was believed to 
have weakened because of announcement 
that National Rural Telecommunications Co- 
Operative (noncable distributor serving dish 
owners) had closed deals with five leading 
cable programers, move many observers feel 
persuaded lawmakers that congressional in- 
tervention is unnecessary. 

President Reagan signed into law on Oct. 1 
congressional spending bill that requires FCC 
to enforce its indecency policy around clock 
(BROADCASTING, Oct. 3). FCC has until Jan. 31, 
1989, to issue new set of indecency rules. 
NAB and other media groups plan court chal- 
lenge of law's constitutionality. 

Many broadcasters joined FCC in its belief 
that new law is "constitutionally suspect" in 
light of recent case law. U.S. Court of Appeals 
in Washington had affirmed FCC's tougher 
indecency enforcement policy based on pre- 

mise that FCC could not ban indecency, but 
could channel it to times of day when few 
children were in audience. But court remand- 
ed case to commission to justify midnight-to-6 
a.m. "safe harbor." In light of congressional 
action, FCC may not go ahead with its remand 

State Department has "agreed in principle" to 
pursue special trade agreement with People's 
Republic of China to allow export of U.S.- 
made commercial satellites into PRC for 
launch by China's Long March launch firm, 
saying both sides are "definitely prepared to 
move forward." Hughes Aircraft-built HS 601 
birds for Australian Aussat B services and 
Hughes-built Westar VI, now in hands of Hong 
Kong-based PRC-UK consortium, are pro- 
posed exports in question. 

Intelsat board cf governors approved 
$394.3-million Intelsat VII series contract with 
Ford Aerospace during Sept. 8-15 meeting in 
Washington. Contract calls for delivery of five 
satellites, first two to be launched in 1992-93. 
Each bird will carry C-band and Ku-band ca- 
pacity, cross-strapping and spot beam anten- 

Pan American Satellite Corp. saw its first 
satellite, PAS 1, go into orbit June 15 aboard 
Arianespace rocket launched from Kourou, 
French Guiana. The satellite is intended to 
provide domestic services in South American 
countries as well as international services. 

And in Geneva on Oct. 6, World Administra- 
tive Radio Conference dealing with satellites’ 
use of fixed satellite services completed sec- 
ond and concluding session. Conference, 
considered reasonable success, completed 
plan for use of expansion bands associated 
with 6/4 ghz and 14/11-12 ghz, which assures 
all countries guaranteed "equitable access" 
to geostationary orbit. 

Jose L. Alegrett, former deputy director 
general of International Telecommunications 
Satellite Organization, last week was sen- 
tenced to 16 months to four years in prison for 
his part in kickback scheme that defrauded 
global organization of $4.8 million. Judge Ger- 
hard A. Gesell, in imposing sentence, said 
Alegrett would be credited with five months he 
served since his arrest in Aruba last summer. 
He also said he would recommend that Ale- 
grett be paroled after 11 months in view of 
help he has given U.S. government in its con- 
tinuing investigation of kickback and other 
schemes. Alegrett in September had pleaded 
guilty to interstate transportation of money ob- 
tained by fraud, same charge to which Rich- 
ard Colino, former director general of Intelsat, 
had pleaded guilty in connection with kick- 
back scheme in July 1987. He is serving six- 
year term in minimum security prison in Virgin- 

Last fall, FCC delayed decision on petition to 
reallocate UHF channels in eight markets to 
land mobile radio until completion of report on 

Broadcasting Dec 19 1988 

whether UHF channels in question will be 
needed for broadcasting high-definition sys- 
tems. But report released in June by FCC's 
advisory committee on advanced television 
service advised commission not to act be- 
cause it is too early to know how much spec- 
trum broadcasters will need. During special 
meeting on HDTV issues, FCC decided to 
follow report's advice (BROADCASTING, Sept. 5). 

= Lorimar Telepictures stockholders approved 
company's acquisition by Warner Communi- 
cations Inc. at shareholder meeting Dec. 8. 
Under terms of tax-free stock swap, Lorimar 
shareholders will exchange roughly 2.7 
shares for each common share of Warner. 
Original definitive agreement for merger had 
set ratio of about 2.4 Lorimar shares per 
Warner share, but was revised Oct. 21. New 
agreement also provides for "substantial" in- 
terim financing of Lorimars operations by 
Warner. Transaction remains unconsummat- 
ed because of Sept. 27 New York state court 
ruling, upheld by appeals court Dec. 8. Court 
ruled that Warner's acquisition of Lorimar's TV 
stations, along with rest of company, would 
violate 1984 shareholder agreement by which 
Chris-Craft, group owner, became Warner's 
largest shareholder. Warner is exploring "dif- 
ferent avenues" to close deal, spokesman 
said. Since May, Warner has taken over Lori- 
mar's domestic theatrical distribution opera- 
tions, along with distribution of Lorimar's 
home video library. 

MSO's United Cable (UCT) and United Art- 
ists Communications Inc. (UACI) signed de- 
finitive agreement March 8 to merge into new 
company, United Artists Entertainment Co. 
(UAE). Under terms of agreement amendment 
announced Sept. 19, UACI stockholders 
would exchange each share for one share 
each of class A and class B common stocks— 
class B stock convertible into class A and 
carrying 10 votes per share compared to 
class A stock's single vote. UCT stockholders 
have option to receive either $35 cash or one 
share apiece of A and B stock in UAE, with 
right to put that stock to Tele-Communications 
Inc. TCI has expanded UCT ownership to 
41% share as of July 29. TCI owns roughly 
two-thirds of UACI and would own a majority 
of newly formed UAE. Setup of class A and 
class B stocks is designed to preserve TCI's 
majority vote in UAE while permitting convert- 
ible-bond financing. UCT and UACI await 
SEC approval of new securities. Merger is 
also subject to shareholder approvals. 

National Cable Television Association re- 
leased must-carry survey Sept. 13 that it said 
showed cable operators have been responsi- 
ble in their broadcast carriage decisions. 
NCTA survey, conducted by Price Water- 
house, found that 9896 of qualified stations 
remain on cable systems. NCTA also found 
that 94% of cable systems had not dropped 


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SOURCE: NTI CAR w/o 10/3 and 11/7/88 Los Angeles (213) 859-1055 

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stations or denied stations carriage and 91% 
had not engaged in channel repositioning. 
FCC released results of must-carry survey 
Sept. 1, but they did little to end debaie over 
whether must-carry rules or law requiring ca- 
ble systems to carry local broadcast signals is 
necessary. Of 912 television stations that re- 
sponded, 280, or 31%, reported 1,533 inci- 
dences of being dropped or denied carriage 
on cable since federal court struck down rules 
on constitutional grounds; of 4,303 cable sys- 
tems that responded, 869, or 20%, reported 
1,820 incidences of dropping broadcast sig- 
nals or denying them carriage after court ac- 

And National Association of Broadcasters' 
survey found, of 259 television stations re- 
sponding, around 50 stations are not being 
carried on at least one cable system that 
would have had to Carry stations under must- 
carry rules 

Network Rules 

FCC's network rules are being reviewed, and 
several may be modified or eliminated in up- 
coming year on ground that networks now 
face stiff competition, particularly from cable. 
FCC has opened proceedings looking at rules 
prohibiting networks from representing alfili- 
ates in spot advertising market, barring net- 

works from owning cable systems and limiting 
neiwork-affiliate contracts to two years. 

Proposal to eliminate network-cable cross- 
ownership ban has proved highly controver- 
sial. In comments, cable industry joined net- 
works in calling for repeal of ban, but network 
affiliates and advertisers argued for preserva- 
tion of ban. Latter group felt allowing networks 
to own cable systems would give them undue 
market power. Proposal to repeal so-called 
two-year rule is not controversial. In FCC com- 
ments, networks were joined by station 
groups in support of proposal. 

Public Broadcasting 

PBS plans to suggest speciíic series for 
same-night prime time carriage, hoping to as- 
sure uniform prime time schedule via at least 
one station in each major market. National 
Association of Public Television Stations is 
also coordinating national programing task 
force to streamline aggregation of station 

President Reagan signed CPB reauthoriza- 
tion for 1991-1993 Nov. 7, after Congress 
agreed to cut annual authorizations to $245 
million, $265 million and $285 million over 
three years, down from original congressional 
proposals of $304 million, $345 million and 
$404 million. Satellite replacement funding of 


$200 million over three-year period was re- 
tained. Bill creates TV program fund specifi- 
cally for independent productions, move op- 
posed by noncommercial stations. 

Although President Reagan signed 1991 
appropriation of $242,060,000 to CPB, with 
additional $56,810,000 for satellite, Office of 
Management and Budget is expected to rec- 
ommend 1992 freeze at that level and not to 
appropriate satellite money. 

FCC now has before it stack of petitions to 
reconsider, in whole or in part, new syndicat- 
ed exclusivity rules it adopted at May 18 
meeting. Rules empower broadcasters to en- 
force exclusivity of programs against cable 
Systems that import duphcatve programing 
on distant broadcast signals. Broadcasters, 
led by National Association of Broadcasters 
and Association of Independent Television 
Stations, still strongly support rules, but they 
asked for refinements that would make it easi- 
er for broadcasters to enforce exclusivity. Ca- 
bie interests, on other hand, still strongly op- 
pose rules 

United Video, common carrier for supersta- 
tions wGn-tv Chicago, wPix(Tv) New York and 
ктут-ту Dallas, and Century Communications 
have already notified U.S. Court of Appeals of 
their intention to challenge rules in court. Й 



President Reagan evoked laughter and 
applause at a banquet celebrating the Re- 
agan Revolution when he poked fun at the 
way the network evening news shows had 
covered economic news during his admini- 
stration. The president reeled off an im- 
pressive list of accomplishments—18.5 
million new jobs created, nearly 5 million 
new businesses incorporated, more Ameri- 
cans working than ever before and unem- 
ployment at the lowest level in 14 years. 
He pointed out that the country has enjoyed 
the longest peacetime expansion ever re- 
corded, 71 months of growth, which is a 
year longer than the previous record. 

The president said: "The truth is that 
for six years now the economy has been so 
£ood that occasionally they even had to 
announceitontheevening news. Thestory 
would be something like: With the econ- 
omy booming, can depression be far be- 
hind? Well, we've helped prove that eco- 
nomic truth is a lever that can move gov- 
ernments, move history, and truly change 
the world. But I'm still waiting to see if it 
can make the nightly news." 

L = 

Like most jokes, there was a lot of 
exaggeration in Reagan’s jab attelevision’s 
coverage of economic news during his 
administration. But the audience, com- 
posed of over a thousand enthusiastic 
Reaganites, made it clear that they agreed 
with Reagan and felt the networks had it 
coming to them. Those feelings have been 
justified by anewly published book on TV 
coverage of economic affairs from 1982 to 
1987. The author, Ted J. Smith III, who 
teaches at Virginia Commonwealth Uni- 
versity, analyzed nearly 14,000 network 
TV news stories on the economy. Here's 
what he found: 

“In general, as the economy improved, 
the number, length and prominence of 
economic stories declined. But the tone of 
coverageremained muchthe same: reg ard- 
less of the character of economic events, it 
was predominantly and increasingly nega- 
tive. These findings reflect the operation 
of a highly consistent pattern of emphasis 
andomission. Thefocus of coverage shifted 
from sector to sector, theme to theme, in 
constant pursuit of real and imagined prob- 
lems and deficiencies....In short, journal- 
ists chose to emphasize bad news and de- 
emphasize good." 

Professor Smith says that the pattern is 
so clear and dramatic that it cannot be 

reasonably disputed. He notes that at least 
one network economic reporter, Irving R. 
Levine of NBC, has acknowledged that his 
reports on Reagan’s economic programs 
“focused on their deficiencies and contra- 
dictions.” Levine is not the worst. That 
distinction clearly belongs to Ray Brady of 
CBS, who is especially adept at finding a 
leaden lining in every silvery cloud. 
Smith advances two possible explana- 
tions: (1) political bias and (2) the conceit 
of journalists that their properrole is tohelp 
the country by exposing its problems and 
deficiencies. He argues that by focusing on 
the flaws and failing to report the full range 
of information and opinion, the media 
impede the successful working of the 
democratic process. His book, The Van- 
ishing Economy, ought to be read by the 
businessmen who run the networks. 


A three-minute radio commentary 
available five days a week as a 
public service. For a sample tape, 
please call Deborah Lambert 

1275 K Street, N.W., Washington, D.C. 

Broadcasting Dec 19 1988 



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m indicates new listing 


Dec. 30—Deadline for radio members of National 
Association of Broadcasters to nominate radio in- 
dustry individuals for МАВ s "Broadcasting Hall of 
Fame," which has replaced NAB's "Radio Hall of 
Fame." Information: (202) 429-5420 

January 1989 

мап. 4—Deadline for entries in contest "to recog- 
nize best news reporting and best news features 
in 1988 by Christian radio stations in the U.S.. 
sponsored by Scribe, newsletter for news person- 
nel in Christian broadcasting. Information: (608) 

Jan. 4-7— Association of Independent Television 
Stations annual convention. Theme: "The Future 
lof Free ТУ.” Keynote address: Representative 
Tony Coelho (D-Calif.). Century Plaza. Los Ange- 
les. Information: (202) 887-1970. 

Чап. 7-8— Seminar on signal leakage and cumula- 
tive leakage index compliance. sponsored by .Va- 
tional Cable Television Association. Seattle Air- 
port Hilton, Seattle. Information: (202) 775-3637 

Jan. 8--Асааету of Television Arts and Sciences 
installation ceremonies for its Television Acaderry 
Hall of Fame (to be taped for telecast Jan. 23) 
20th Century Fox Studios, Los Angeles. informa- 
tion: (818) 763-2975 

Jan. 8-13—Annenberg Washington Program sec- 
ond annual winter faculty workshop, on "communi- 
cations issues, policy issues expected to confront 
the new administration.” Washington Program, 
Washington. Information: (202) 393-7100. 

Jan. 4-7, 1989-—Association of Independent Tele- 
vision Stations annual convention. Theme: “The 
Future of Free TV." Century Plaza, Los Angeles. 
Future meeting: Jan. 3-6, 1990 (tentative). 

Jan. 13-19, 1989--National Association of 
Broadcasters winter board meeting. Scotisdale 
Princess, Scottsdale, Ariz. 

Jan. 24-27, 1989--NATPE International 26th 
annual convention. George Brown Convention 
Center, Houston. 

Jan. 28-Feb. 1, 1989 —Vational Religious Broad- 
casters 46th annuai convention. Sheraton Wash- 
ington and Omni Shoreham hotels, Washinglon. 
Future meeting: Jan. 27-31, 1990. Sheraton Wash- 
ington and Omni Shoreham, Washington. 

Feb. 2-4, 1989— Radio Advertising Bureau's 

Managing Sales Conference. Loews Anatole, Dat- 

Feb. 3-4, 1989—Society of Motion Picture and 
Television Engineers 23rd annual television con- 
ference. St. Francis hotel, San Francisco. 

Feb. 13-18, 1989—11th Intemationai Film, Televi- 
Sion and Video Market. Loews hotel, Monte Carlo, 
Monaco. Information: (33) 93-30-8701. 

Feb. 22-24, 1989-— Texas Cable Show, sponsored 
by Texas Cable TV Association. San Antonio, Tex. 

March 1-4, 1989-2011 annual Country Radio 

Seminar, sponsored by Country Radio Broad- 
. easters. Opryland, Nashville. Information: (615) 


April 9- 11, 1989—Public television annual meet- 
ing, jointly sponsored by Public Broadcasting Ser- 
әлсе and National Association of Public Televi- 

Datebookt | 

Jan. 9—Deadiine for entries in 37th annual news 
competition sponsored by Associated Press Tele- 
vision-Radio Association of California-Nevada. 
information: (213) 746-1200. 

Jan. 9—Deadline for entries in Associated Press 
Television-Radio Association Clete Roberts Me- 
morial Journalism Scholarship Awards. for "stu- 
dents with a broadcast journalism career objective 
who are studying in California or Nevada." Infor- 
mation: Rachel Ambrose, AP, (213) 746-1200. 

Jan. 10—Deadline for entries in Sigma Delta 
Chi's Distinguished Service Awards honoring best 
in journalism. Information: (312) 922-7424. 

Jan. 10—Ohio Association of Broadcasters Co- 
lumbus managers' luncheon. Holiday Inn, Ohio 
Center, Columbus. Ohio 

Jan. 10—/owa Association of Broadcasters legis- 
lative day and license renewal seminar. Des 
Moines, lowa. 

Jan. 11—Ohio Association of Broadcasters copy- 
writers’ workshop. Parke University hotel, Colum- 
bus, Ohio 

Jan. 12—Ohio Association of Broadcasters Cin- 
Cinnati managers’ meeting. Hyatt Regency, Cin- 

Jan. 12—Caucus for Producers, Writers and Di- 
rectors meeting. Speaker. James Quello, FCC 
commissioner. Los Angeles. Information: (213) 

Jan. 13— Deadline for entries in Achievement in 
Children's Television Awards, sponsored by Ac- 
tion for Childrew's Television. Information: Sue 
Edelman, (617) 876-6620. 

Jan. 13— Deadline for entries in third annual Ra- 
dioBest Awards competition, sponsored by Twin 
Cities Radio Broadcasters Association, recogniz- 


sion Stations. Sheraton Harbor Island Inn East. 
San Diego. Information: (703) 739-5082. 

April 9-11, 1989—Cabletelevision Advertising 
Bureau eighth annual conference. Waldorf-As- 
toria. New York. 

April 9-12, 1989—Broadcast Financial Manage- 
ment Association 29th annual meeting. Loews An- 
atole, Dallas. Future meeting: April 18-20, 1990. 
Hyatt Regency, San Francisco. 

April 21-26, 1989—25th annual MIP-TV, 
Marches des [nternational Programmes des Tele- 
vision, international television program market. 
Cannes, France. 

April 29-May 2, 1989--Хайона! Association of 
Broadcasters 67th annual convention. Las Vegas 
Convention Center, Las Vegas. Future conven- 
tions: Atlanta, March 31-April 3, 1990; Las Vegas. 
April 13-16, 1991; Las Vegas, April 11-14, 1992. 
and Las Vegas, May 1-4 (tentative), 1993. 

Мау 11-15, 1989-~American Women in Radio 
and Television 38th annual convention. Waldorf- 
Astoria. New York. Information: (202) 429-5102. 

May 17-20, 1989—American Association of Ad- 
vertising Agencies 71st annual convention. White 
Sulphur Springs. W. Va. 

Мау 17-21, 1989—Annual Public Radio Conter- 
ence, coordinated by National Public Radio. St. 
Francis hotel, San Francisco. 

Мау 21-24, 1989-—National Cable Television As- 
sociation annual convention. Dallas Convention 
Center, Dailas. 

June 17-23, 1989—16th international Television 
Symposium. Montreux, Switzerland. Information: 

Broadcasting Dec 19 1988 

ing "creative excellence in radio advertising from 
national and Minnesota sources." Information: 
Jeanne Nelson, (612) 544-8575. 

Jan. 13-19—National Association of Broadcast- 
ers winter board meeting. Scottsdale Princess 
Scottsdale, Ariz 

Jan. 15—10th annual televised ACE Awards 
(Awards for Cable Excellence), sponsored by Na- 
tional Academy of Cable Programing. Wiltern 
Theater. Los Angeles. 

Jan. 15—Deadline for entries in Anson Jones 
Award honoring Texas media for excellence in 
health communication to the public, sponsored by 
Texas Medical Association. Information: (512) 

Jan. 15—Deadline for entries in national awards 
competition sponsored by Asian American Jour- 
nalists Association, recognizing “excellence 
among Asian American journalists" and "out- 
standing coverage of Asian American issues." In- 
formation: (415) 346-2051 

Jan. 15— Deadiine for entries In annual Broadcast 
Media Awards for "outstanding radio and televi- 
Sion broadcasting on reading education. literacy 
and promotion of the lifetime reading habit." spon- 
sored by International Reading Association. In- 
formation: (302) 731-1600 

Jan. 15-16—Minnesota Broadcasters Association 
winter conference. Sheraton Midway hotel. St 
Paul, Minn. Information: Laura Niemi, (612) 926- 

Jan. 17—South Dakota Association of Broadcast- 
ers annual legislative day luncheon, Pierre, S.D. 

Jan. 17-19—44th annual Georgia Radio-TV Insti- 
tute, sponsored by Georgia Association of Broad- 
casters. University of Georgia, Athens, Ga. 

= Jan. 18--“Тһе Presidency, the Press and the 


June 20-23, 1989--National Association of 
Broadcasters summer board meeting. Washing- 

June 21-25, 1989--Broadcast Promotion and 
Marketing Executives Broadcast Designers Asso- 
ciation 33rd annual seminar. Renaissance Center, 

Aug. 20-23, 1989-—Cable Television Adminis- 
tration and Marketing Society annual conter- 
ence. Marriott, Chicago. 

Sept. 13-16, 1989—Radio "89 convention, Spon- 
sored by National Association of Broadcasters. 
New Orleans. Future meetings: Sept. 12-15, 1990, 
Boston, and Sept. 11-14 (tentative), 1991, San 

Oct. 3-5, 1989 —Atlantic Cable Show. Atlantic 
City Convention Center, Atlantic City, N.J. Infor- 
mation: (609) 848-1000. 

Oct. 5-8, 1989—Society of Broadcast Engineers | 
fourth annual national convention. Kansas City. 
Mo. Information: John Battison, (614) 888-3364. 
Future convention: Oct. 11-14, 1990, St. Louis. 

Oct. 12-16, 1989 —V/PCOM, international film 
and program market for TV, video, cable and 
satellite. Palais des Festivals, Cannes, France. In- 
formation: Perard Associates, (212) 967-7600. 

Oct. 21-25, 1989—Society of Motion Picture and 
Television Engineers 131st technical conference 
and equipment exhibit. Los Angeles Convention 

Nov. 13-15, 1989 ——Television Bureau of Adver- 
tising annual meeting. Century Plaza, Los Ange- 


Televison New Zealand, one of the most progressive and entrepreneurial broadcasters in the South- 
ern Hemisphere invites applications from adventurous professionals for the following positions: 

l l 

TVNZ has yes launched experimen- 
tal narrowcasting and satellite services in 
the South Pacific as the first stage in an 
ambitious globalisation policy designed 
to protect its domestic position as the 
leading New Zealand broadcaster, and to 
take advantage of the enormous potential 
of the Far East, Pacific and Australasian 
markets at our doorstep. 

We seek a young (30-45), competitive 
and commercially experienced Executive 
with the ability to accurately assess the 
potential of a wide range of national and 
international opportunities from DBS, 
HDTV, Subscription TV, Datacasting and 
Specialist Narrowcasting. 

The appointee will report to the Director 
of TVNZ Business Development and will 
have the background and credibility to 
deal comfortably with principals of other 
major broadcasters. 

In addition to broadcasting media back- 
ground, the appointee must have proven 
marketing or financial analysis/strategic 
skills and a willingness to adopt a 
pragmatic "hands-on" approach to the 
enhancement of TVNZ's existing 
businesses and the start-up of new oppor- 

Appointment of other specialists within 
the Division will be made to complement 
this position. 

Contract: 3-5 years by negotiation with 
transfer costs, motor vehicle, internation- 
ally competitive salary. 



Responsible for the production of all 
TVNZ programmes other than News and 
Current Affairs, the successful candidate 
will have a superb track record both in 
TV production and television manage- 

TVNZ produces more than 2300 hours of 
programming per year for its two 
networks Television One and Network 
Two. Output includes a wide range of 
drama, successfully sold throughout the 
world, entertainment programmes, sport 
{our coverage of the Rugby World Cup 

and LA Olympics was seen by hundreds 
of millions of people throughout the 
World}, documentaries, features, 
children's programmes, natural history, 
Maori programmes etc. Production is 
from eleven studios in four centres 
(Christchurch, Dunedin, Wellington and 
Auckland) lavishly equipped with the 
very latest technology. 

The ideal candidate will have a thorough 
knowledge of modern production tech- 
niques, a demonstrable appreciation of 
the highest production values and a track 
record that will be respected by pro- 
gramme makers who rate among the 
best in the world. He/she may have suc- 
cessfully run a respected programme 
department, television channel or 
respected production company. 
Contract: 3-5 years by negotiation. Attrac- 
tive, high salary, transfer 

expenses, car, pension contributions, etc. 


mod to the Director of Pro- 
grammes (Assistant Director General), 
the General Manager will be responsible 
for managing a large department 
responsible for acquiring around 6000 
hours of programming a year. 

А sound knowledge of the international 
markets (MIP, MIPCOM, the London 
screenings and Los Angeles screenings 
in particular) a comprehensive range of 
contacts in the international television 
business and good negotiating skills are 

Contract: 3-5 years by negotiation. Ágain, 
a top salary, transfer expenses, with a 
wide range of additional benefits. 


Write in the first instance to: Julian 
Mounter, Director General (CEO), 
Television New Zealand Limited, 
P.O:Box 3819, Auckland. Closing 
Date: January 21st 1989. 



Reporting directly to the Director of Pro- 
grammes, Assistant Director General, 
the Senior Scheduler will lead the com- 
petitive scheduling of Network Two, an 
entertainment based channel which has 
access to the very best programming 
from New Zealand, the US, Europe and 

He/she will have experience of competi- 
tive scheduling, a wide knowledge of 
current programming techniques, a keen 
appreciation of modern research meth- 
ods and a combination of instinctive and 
scientific scheduling skills. 

Contract: 3-5 years by negotiation. This 
job offers a top salary, transfer expenses 
and numerous additional benefits. 


pu HUE sS eee 

Reporting to the Senior Scheduler 
Network Two, the successful applicant 
will have a broad knowledge of schedul- 
ing techniques, a comprehensive know- 
ledge of current programmes available 
internationally and some appreciation of 
modern research methods. 

Contract: 3 years. An attractive salary 


Remuneration and benefits packages for 
the above jobs, Manager of New Busi- 
ness Development, Controller of Pro- 
gramme Production, General Manager 
Acquisitions, Senior Programme Sched- 
uler and Programme Scheduler, are in 
the range from М2550,000 to NZ$150,000 
(US$93,000. UK 55,000), according to 
qualifications and experience. 

New Zealand 

The above positions will be based in 
Auckland, New Zealand's largest city; a 
modern, cosmopolitan environment 
which offers a unique lifestyle in a 
superb temperate climate (average 16 
degrees in winter and 23 degrees in 
summer). They will work from one of the 
world's most modern TV centres. Live by 
a South Pacific beach, be less than 15 
minutes from work, sail, drive to the 
mountains and ski or enjoy all the fun of 
a modern, go getting city life, 



First Hundred Days,” sponsored by Gannett Cen- 
ter for Media Studies, featuring former Presidents 
Gerald Ford and Jimmy Carter. Columbia Univer- 
sity, New York. Information: (212) 280-8392. 

Jan. 20—Utah Association of Broadcasters annu- 
al meeting and sales seminar. Salt Lake City. 

m Jan. 20—Deadline for entries in All Media Van- 
guard Awards, sponsored by Women in Commu- 
nications, for "positive portrayal of women." Infor- 
mation: (703) 528-4200. 

m Jan. 20—Deadline for entries in 11th annual 
BDA international design competition. sponsored 
by Broadcast Designers’ Association. Information: 
(415) 543-3030. 

Jan. 20-22—Alabama Association of Broadcast- 
ers annual winter meeting. Auburn, Ala. 

Jan. 21—Associated Press Television-Radio As- 
sociation of California-Nevada regional seminar. 
Long Beach Ramada Renaissance, Long Beach, 
Calif. Information: (213) 746-1200. 

Jan. 23—Telecast of Television Academy Hall of 
Fame, sponsored by Academy of Television Arts 
and Sciences, honoring 1988 inductees Jack Ben- 
ny, George Burns, Gracie Allen, Chet Huntley, 
David Brinkley, Red Skelton, David Susskind and 
David Wolper. Fox Broadcasting. Information: 
(818) 763-2975, 

Jan. 23—"Syndication 101," NATPE Education- 
al Foundation seminar. George Brown Conven- 
tion Center, Houston. Information: (215) 664-4400. 

Jan. 24-25—Seminar on signal leakage and cu- 
mulative leakage index compliance, sponsored by 
National Cable Television Association. Alouquer- 
que Airport Hilton, Albuquerque, N.M. Information: 
(202) 775-3637. 

Jan. 24-27—NATPE International 26th annual 
convention. Keynote address: Michael Eisner, 
chairman-CEO, The Disney Co. George Brown 
Convention Center, Houston. 

= Jan. 25—Texras Cable TV Association legisla- 
tive meeting. First State Bank Tower, Austin, Tex. 
Information: (512) 474-2082. 

Jan. 27-28—North American National Broad- 
casters Association annual meeting. Sheraton ho- 
tel, Mexico City. Information: (613) 738-6553. 

Jan. 27-28—Colorado Association of Broadcast- 
ers winter meeting and awards banquet. Aurora, 

m Jan. 27-28—Minnesota Association of Cable 
Television Administrators sixth annual confer- 
ence. Scanticon conference center and hotel, 
Plymouth, Minn. 

Jan, 28-Feb. 1—National Religious Broadcasters 
46th annual convention and exposition. Sheraton 
Washington and Omni Shoreham, Washington. In- 
formation: (201) 428-5400. 

и Jan, 30-31—South Carolina Cable TV Associa- 
tion winter meeting. Radisson Columbia hotel. Co- 
lumbia, S.C. Information: (404) 252-2454. 

Jan. 31—Deadline for entries in 14th annual Com- 
mendation Awards, sponsored by American 
Women ін Radio and Television, recognizing 
“genuine and positive depictions of today’s wom- 
en in broadcast programing and advertising.” In- 
formation: (202) 429-5102. 

Jan. 31—Deadline tor entries in National Associa- 
tion of Broadcasters' "Best of the Best" campaign, 
honoring radio promotions. Information: (202) 429- 

Jan. 31—Deadline for applications for Harvard 
University's Nieman Fellowships for Journalists. 
Information: Program officer, Nieman Foundation, 
Walter Lippman House, One Francis Ave., Cam- 
bridge, Mass., 02138. 

Jan. 31—Deadline for entries in awards contest 
sponsored by Investigative Reporters and Edi- 
tors. Information: (314) 882-2042. 

Jan. 31-Feb. 2—South Carolina Broadcasters As- 
sociation 41st annual winter convention. Colum- 
bia, S.C. 

|------------Г ps 6 
February 1989 

Feb. 1—Deadline for entries in National Media 
Owl Awards, sponsored by Retirement Research 
Foundation, for "outstanding films, videotapes 
and television programs that address issues relat- 
ed to aging, capturing authentic images of older 
persons and illuminating the challenge and the 
promise of an aging society." Information: Joyce 
Bolinger, Center for New Television, Chicago 
60605; (312) 427-5446. 

Feb. 2-4—Radio Advertising Bureau's ninth an- 
nual Managing Sales Conference. Loews Anatole, 
Dallas. Information: (212) 254-4800. 

Feb. 3-4—Society of Motion Picture and Televi- 
sion Engineers 23rd annual television conference. 
Guest speaker. Julius Barnathan, president, ABC 
Broadcast Operations and Engineering. St. Fran- 
cis hotel, San Francisco. 

Feb. 5-7—Michigan Association of Broadcasters 
midwinter conference and exhibits with engineer- 
ing seminars. Lansing, Mich. Information: (517) 

Feb. 6-7--Хайона! Association of Broadcasters 
managers roundtable, meeting “designed to give 
small and medium market general managers the 
chance to exchange ideas.” Ramada Renais- 
sance, Atlanta. Information: (202) 429-5420. 

Feb. 7-8—Arizona Cable Television Association 
annual meeting. Sheraton Phoenix. Information: 
(602) 257-9338. 

Feb. 8-9—National Association of Broadcasters 
managers roundtable, meeting "designed to give 
small and medium market general managers the 
chance to exchange ideas." Sheraton Plaza La 
Reina hotel, Los Angeles. Information: (202) 429- 

Feb. 10-12—Oklahoma Association of Broadcast- 
ers winter meeting. Tulsa Marriott hotel, Tulsa, 
Okla. Information: (405) 528-2475. 

Feb. 11—Presentation of 21st annual Addy 
Awards, sponsored by Advertising Club of Metro- 
politan Washington. Sheraton Washington hotel, 
Washington. Information: (301) 656-2582. 

Feb. 13 Deadline for entries in Livingston 
Awards for Young Journalists (34 years old and 
younger), sponsored by Mollie Parnis Livingston 
Foundation of University of Michigan. Informa- 
tion: (313) 764-2424. 

Feb. 13-14— Georgia Cable Television Association 
annual convention. Omni International Atlanta, In- 
formation: (404) 252-4371. 

Feb. 13-18—11th International Film, Television 
and Video Market. Loews hotel, Monte Carlo, Mo- 
naco. Information: (33) 93-30-8701. 

Feb. 14-15--Вуоаасав! Credit Association credit 
seminar. Orlando Airport Marriott, Orlando, Fla. 

Feb. 14-15—Seminar on signal leakage and cu- 
mulative leakage index compliance, sponsored by 
National Cable Television Association. Atlanta 
Airport Hilton, Atlanta. information: (202) 775- 

Feb. 16 —Federal Communications Bar Associa- 
tion monthly luncheon. Speaker: Robert Allen. 
chairman, AT&T. Marriott hotel, Washington. 

m Feb. 16-19—American Women in Radio and 


Ratings numbers for November 
sweeps supplied by CBS inadvertently 
counted superstations 3.3 rating as 
toth separate category and in inde- 
pendent category. Correct increase 
‘for independents should have been 
fiom 9.1 to 10.1, not 13.4 as in chart in 
Dec. 5 story. 

Broadcasting Dec 19 1988 

Television national annual Commendation Awards 
judging. Embassy Suites hotel, Washington. Infor- 
mation: (202) 429-5102. 

Feb. 22—N ational Press Foundation awards din- 
ner, featuring presentation of Sol Taishoff Award 
for excellence in broadcast journalism, to Brian 
Lamb, chairman and chief executive officer, C- 
SPAN. Sheraton Washington hotel, Washington. 

Feb. 22-24 Texas Cable Show, sponsored by 
Texas Cable TV Association. San Antonio, Tex. 
Information: (512) 474-2082. 

March 1989 

March 1—Deadline for receipt of applications for 
Harvard Journalism Fellowship for Advanced 
Studies in Public Health. Information: Margaret 
Gerteis, deputy director, Center for Health Com- 
munication, Harvard School of Public Health, 677 
Huntington Avenue, Boston 02115. 

March 1-3—West Virginia Broadcasters Associa- 
tion annual "Call on Congress." Washington. In- 
formation: (304) 344-3798. 

March 1-4—20th annual Country Radio Seminar, 
sponsored by Country Radio Broadcasters. Opry- 
land hotel, Nashville. information: (615) 327-4488. 

March 7-10 —A«udio Engineering Society conven- 
lion. Congress Centrum, Hamburg, West Germa- 
ny. Information: (030) 831-28-10. 

March 8-9—0Oiio Association of Broadcasters 
congressional salute. Sheraton Grande, Washing- 

March 12-14—West Virginia Broadcasters Asso- 
ciation spring meeting. Ramada Inn, Beckley, W. 
Va. Information: (304) 344-3798. 

March 12-16—Sixth world conference of broad- 
casting unions, organized and hosted by North 
American National Broadcasters Association. 
Willard hotel, Washington. Information: (613) 738- 

March 13-14—Nafional Association of Broad- 
casters group head fly-in, “where heads of radio 
station groups will meet to discuss common is- 
sues and concerns of the broadcast industry.” 
DFW Hyatt Regency hotel. Dallas. Information: 
(202) 429-5420. 

March 22—Radio station acquisition seminar. 
sponsored by National Association of Broadcast- 
ers. New York Hilton and Towers at Rockefeller 
Center, New York. Information: (202) 429-5420. 

March 22—Broadcast Pioneers Mike Award din- 
ner. Plaza hotel, New York. Information: (212) 586- 

March 23—National Association of Black Owned 
Broadcasters fifth annual Communications Awards 
dinner. Sheraton Washington hotel, Washington. 
Information: Ava Sanders, (202) 463-8970. 

March 24-25—11th annual Black College Radio 
convention, sponsored by Collegiate Broadcast- 
ing Group. Paschal’s hotel. Atlanta. Information: 
(404) 523-6136. 

March 30—F edera! Communications Bar Associ- 
ation monthly luncheon, featuring international 
telecommunications panel. including Seth Blu- 
menfeld, president, MCI International. Marriott, 

April 1989 

April 4—Caucus for Producers, Writers and Di- 
rectors general membership meeting, featuring 
members of New York Business Roundtable. Los 
Angeles. Information: (213) 652-0222. 

April 5-8—Asian American Journalists Associa- 
tion national convention. San Francisco. Informa- 
tion: (415) 346-2051. 

April 6—53rd annual presentation of Ohio State 
Awards banquet/ceremony. National Press Club, 
Washington. Information: (614) 292-0185. 

April 9-11—Public television annual meeting. 
jointly sponsored by Public Broadcasting Service 
and National Association of Public Tetevision 
Stations. Sheraton Harbor Island East, San Diego. 
Information: (703) 739-5082. 

April 9-12—Broadcast Financial Management- 
‘Broadcast Credit Association 29th annual confer- 
ence. Loews Anatole. Dallas. Information: (312) 

April 10-12—Cabietelevision Advertising Burean 
eighth annual conference. Waldorf-Astoria, New 
York. Information: (212) 751-7770. 

April 19—Federal Communications Bar Associa- 
fien monthly luncheon. Robert Johnson, presi- 
dent-publisher, Newsday. Marriott hotel, Washing- 

m April 21-22—Keutucky Cable Television Associ- 
ation. general membership meeting. Drawbridge 
Inn, Covington, Ky. Information: Randa Wright, 
(502) 864-5352. 

April 19-283— National Broadcasting Society. Al- 
pha Epsilon Rho. 47th national convention. Rivi- 
era hotel, Las Vegas. Information: David Guerra, 
(501) 569-3254. 

April 21-26 —25th annual M/P-TV, Marches des 
International Programes des Television. interna- 
tional television program market. Palais des Festi- 
vals, Cannes. France. 

April 27-29—Hroadcast Education Association's 
34th annual convention. Las Vegas Convention 
Center, Las Vegas. Information: (202) 429-5355. 

April 29-May 2—«National Association of Broad- 
casters 67th annual convention. Las Vegas Con- 
vention Center. Las Vegas. Information: (202) 429- 

Мау 1989 

May 2—Broadeast Pioneers annual breakfast, 
during National Association of Broadcasters con- 
vention (see listing above). Las Vegas Hilton, Las 
Vegas. Information: (212) 586-2000. 

May 11—Presentation of National Media Awards 
by Retirement Research Foundation for “out- 
standing film. videotapes and television programs 
that address issues related to aging. capturing 
authentic images of older persons and illuminating 
the challenge and promise of an aging society.” 
Chicago. Information: Joyce Bolinger, Center for 
New Television, 912 S. Wabash. Chicago 60605; 
(312) 427-5446. 

May 11-15—American Women ін Radio aud Tele- 
vision 38th annual convention. Waldorf-Astoria, 
New York. Information: (202) 429-5102. 

ч May 15—Annual presentation of Commendation 
Awards, sponsored by American Women іп Ra- 
dio and Television. Waldorf-Astoria, New York. 
Information: (202) 429-5102. 

Мау 17-18-О/іо Association of Broadcasters 
spring convention. New Market Hilton, Canton. 

Мау 17-20—American Association of Advertising 
Agencies 7ist annual meeting. Greenbrier, While 
Sulphur Springs. W. Va. 

May 17-21—Annual Public Radio Conference. co- 
ordinated by National Public Radio. St. Francis 
hotel, San Francisco. 

May 21-27—Input 89, international public televi- 
sion screening conference, “annual forum for the 
exchange of program ideas among producers. 
programers and others interested in improving the 
quality of public television around the world.” 
Stockholm, Sweden. Information: (803) 737-3434. 

May 22—George Foster Peabody Awards lun- 
cheon, sponsored by Broadcast Pioneers. Plaza 
hotel. New York. Information: (212) 586-2000. 

May 24— federal Communications Bar Associa- 
tion monthly luncheon. Speaker: Robert Kahn, 


president, Corporation tor National Research Ini- 
tiatives. Washington Marriott. 

May 31—Deadline for entries in National Associa- 
tion of Broadcasters Crystal Radio Awards for ex- 
cellence in local achievement, honoring stations 
that represent "best ideals of community involve- 
ment and service.” open to all U.S. radio stations, 
regardless of membership in NAB. Information: 
(202) 429-5420. 

| —sF | 
June 1989 

June 15-18—"The Use of Microcomputers in Sta- 
tion Management,” NATPE management semi- 
nar. Princess Resort on Mission Bay, San Diego. 
Information: (215) 664-4400. 

June 15-18—Investigative Reporters and Editors 
national conference. Philadelphia. 
(314) 882-2042. 




EDITOR: We read with interest your Nov. 21 
chronology of major events in the cable 
industry. We would, however, like to point 
out one technical correction—the launch 
date of ESPN was Sept. 7, 1979, not Sept. 
3. As founders of the network, we remem- 
ber that date very fondly.—Scott W. Ras- 
mussen, Rasmussen Communications 
Management Corp., Charlotte, N.C. 

Editor's note: As stated in the introduction to the 
chronology feature, the dates listed referred to the 

BR0ADCASTING issue in which the story originally ap- 

Class A complaint 

EDITOR: I don’t care what anyone says to 
the contrary, a blanket increase to 6 kw for 
Class A FM stations is not in the public 
interest and would be a blatant misuse of 

the commission’s authority. 

Many Class A stations are already 
"shoe-horned"' in, allocations that were 
made prior to the commission’s mileage 
guidelines set in 1964. Many of these are 
already short-spaced under the current mile- 
age requirements. In additions, many Class 
A's, especially in the northeast and in much 
of California, just barely meet the minimum 
mileage requirements. This is especially 
true with the many ''drop-ins"" which came 
as part of Docket 80-90 or that were allocat- 
ed by individual petitioners. These are con- 
crete examples of where the next step will 
take place in the AM-ization of FM radio 
should the commission allow a blanket in- 

Under the new mileage separation guide- 
lines as proposed by The Association for 
Broadcast Engineering Standards, most 
Class A stations would be able to increase 

* Studio and Program Origination Facilities 

* Co-located with a Multi-format Tape Playback 

* Conveniently Located 20 Minutes from Downtown Boston 
* Interconnected to Boston TOC and Major Event Centers 
* Full Service Videoconference Capabilities 





Videocom Satellite Associates also Owns and operates network 
quality transportable KU and C-band Uplink Systems nationwide. 

Broadcasting Dec 19 1988 

Premiere stations across the U.S. are discovering Angeles, WMAQ in Chicago, WCBS in New York and 
television with style, guts and gusto. Introducing KGO in San Francisco have already signed on. 
Tabloid, day and date programming from Paramount Tabloid is the kind of show audiences are looking for 
like you've never seen before. Stations in 8 of the top today, and the kind of programming affiliates like 

10 markets, including network 08:05 KNBC in Los these consider the next big hit of the 90's: 





their power. I am in favor of this. I think 
Class A’s should have a power increase if 
they meet the proposed mileage separation 
guidelines as outlined in the ABES and the 
NAB proposal. I really do feel for the plight 
of the short-spaced Class A operator but 
they knew the limitations when they pur- 
chased the facility. —Robert F. Fuller, pres- 
ident, Fuller-Jeffrey Broadcasting Compa- 
nies, Sacramento, Calif. 

Bright outlook 

EDITOR: The article in the Nov. 28 issue of 
BROADCASTING, “Нага Times For Easy 
Listening,” was a little misleading. It im- 
plied that the hard times were industry- 
wide. At KalaMusic, we feel this is not the 
case...that most of the hard times seem to 
be confined to our major competitor. At 
KalaMusic, times are good. 

B Over the past six months we have add- 
ed nine new easy listening clients. Some 
have been takeovers from other syndica- 
tors, but several of them have been stations 
new to the format. 

8 Our owned and operated stations in 
Kalamazoo, Mich., and Fort Wayne, Ind., 
are playing our easy listening format and 
are selling their time. In fact, according to 
Jim Duncan's ''Study," our stations are 
selling time at a ratio of over 100% per 
rating point. 

m Our O&O's and our client stations are 
constantly finding new and innovative ways 
of selling advertising in this format. And 
part of the service that KalaMusic offers is 
to share these ideas with our other client 

stations fe eee 

m Easy listening continues to be a very 
advantageous format for a profit-oriented 
operator because: 1) An easy listening sta- 
tion becomes a unique franchise in the mar- 
ket; 2) An easy listening station is able to 
attract revenue from several sources, in- 
cluding business to business advertisers, 
upscale retailers (furriers, jewelers, luxury 
automobile dealers, financial institutions) 
and businesses that concentrate on the 55- 
plus market (elder care facilities, certain 
insurance agencies, etc.) that in many mar- 
kets no other radio station can even call on, 
and 3) The format is very economical to 

B The research that is often quoted that 
indicates that listeners don't want to listen 
to instrumentals is really only half right. 
Our studies have shown...listeners don't 
want to hear lousy instrumentals. So we 
don't play those. 

m KalaMusic’s programing is innovative, 
exciting and constantly evolving. It is not 
the same as it was five years ago, or even 
five months ago. But it keeps up with the 
needs of today's listeners. That's why our 
audience constantly skews younger and lis- 
tens longer than the nationwide format av- 

Yes, it's an old truism that the bad news 
gets more press coverage than the good 
news, but we know of more than 30 opera- 
tors of successful easy listening radio sta- 
tions. Indeed, I am convinced there are no 
bad formats, only bad radio stations—Ste- 
phen C. Trivers, president, KalaMusic, Kal- 
amazoo, Mich. 


The News Magazine of the Fifth Estate 
1705 DeSales St., N.W, Washington, D.C. 20036-4480 

Please send ... (Check appropriate box) 
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The Fifth Estate 


Founder and Editor 
Sol Taishoff (7904-1982) 

1705 DeSaies Street, N W. Washington. D С 20038 
Phone: 202-659-2340 

Editorial department fax: 202-429-0651 
Administrative department fax 202-331-1732 

Lawrence B. Taishoff, publisher 

Donald V. West, managing editor 
Mark K. Miller, Harry Jesseli, 
assistant managing editors 
Leonard Zeidenberg, Chief correspondent 
Kira Greene, senior news editor 
Matt Stump, Kim McAvoy, John S. Eggerton, 
associate editors 
Susan Dillon, Adam Glenn (intematonat). 
assistant edilors 
Randall M. Sukow а Peter D. Lambert, 
Lucia Cobo, staf writers. 
Kristina |. Hoyt, editorial assistant 
Anthony T. Sanders, systems manager 
Todd F. Bowie, Ed Kaitz, production 

Broadcasting IË Cablecasting 
David Seyler, manager. 
Joseph A. Esser, associate editor 
Deborah Segal, Tracy Turner, Paul Muller, 
Francesca Tedesco, editonal assistants. 

Book Oivision 
David Dietz, manager 

Robert (Skip) Tash, Southern sales manager 
Doris Kelly, sales service manager 
Debra DeZarn, ciassifieg advertising manager 
New York 
David Berlyn, senior sales manager. 
Charles Mohr, Stacey Kibel, 
Sales managers 
Tim Thometz, saies manager. 
Schiff & Associates (Western equipment 
and engineering)’ 213-393-9285 

Kwentin K. Keenan, circulation manager. 
Patricia Waldron, data entry manager 
Keith Brody, subscription service manager 
Joseph КойһоН, Уағдей McPhatter 


Harry Stevens, production manager 
Rick Higgs, production assistant. 

David N. Whitcombe, vice presidentveperations 
Philippe E. Boucher, controller 
Tracy Henry, assistant controller 
Albert Anderson, office manager 
Nancy Miller, personne! administrator 
Shaun Gehan 
Sheilene Scott, receptionist 

Corporate Relations 
Patricia A. Vance, director 

New York: 630 Third Avenue, 10017 
Phone: 212-599-2630 
Fax: 212-599-2837 
Geoff Foisie, chief correspondent 
Rich Brown, George Mannes, staff writers. 
June Butler, advertising assistant 
Cecelia Tyson 

Hollywood: 1680 North Vine Street, 90028 
Phone: 213-463-3148 
Fax: 213-463-3159 
Tim Thometz, Western sales manager 
Sandra Klausner, ediioriai-advemsing assistant 
Stephen McClellan, Chief correspondent 
Steve Coe, staff writer, 

International Advertising Representatives 


Europe and United Kingdom: Lucassen International, 
John J. Lucassen, Kamerlingh Onnesiann 67. 1171 AC 
Badhoe ‘Amsterdam. Netherlands. Phone: 
31(2968)9 . Telefax: 31 (2968)9 3617. в Japan 
Masayuki Harihara. Улан Media Inc.. 9-4-302. Муакойта- 
kitadori. 2 chome. Муаксита. Osaka, 534 Japan. Phone 
(06) 925-4452 Telex: 02423928. 


State дір. 
Type of Business Title/Position 

Are you in cable TV operations ІП Yes 
O No 


Broadcasting Publications Inc. 
A Times Mirror Business Publication 

Lawrence B. Taishoff, president. 
Donald V. West, vice president 
David N. Whitcombe, vice president 

For renewal or address change 

Founded 1931. Broadcast iug-Telecastiug* introduced 
in 1946 Telecision* acquired in 1961. Cablecasting* 
introduced іп 1972 3 ` Reg U.S Patent Otice. 3 
Copyright 1988 by Broadcasting Publications Inc. 

place most recent label here 


Se а мА 

———— Р 

Broadcasting Dec 19 1988 



C wm S 

LOS ANGELES (213) 785-0111 * NEW YORK (212) 541-6040 ~ CHICAGO (312) 280-8696 * SOUTHEAST (609) 487-8419 

uites 656, 658 & 660. 



A television marketing commentary by William K. Foster, president, Institute for Innovation, Greenwich, Conn. 

oes the TV industry practice mar- 

keting? 1 submit that the answer to 

the question is NO! First of all, 
while all of us throw the word around a 
great deal—at both the station level and at 
the network level—we do not even have a 
consistent understanding of the word and its 
meaning. For example, we glibly use the 
words ‘‘sales’’ and ‘‘marketing’’ inter- 
changeably. We refer to ''sales plans’’ as 
"marketing plans.” This can be a danger- 
ous mistake. 

If we think having a sales plan means we 
have a marketing plan, that is the same 
thing as saying an engine is a car. Just as an 
engine is only a part of the automobile, so 
is a sales plan only part of a marketing plan. 
Selling and selling plans, sales and promo- 
tion calendars, are only some of the ele- 
ments in a TV station's marketing program. 

The reason it is so dangerous not to have a 
proper understanding of marketing is that 
never before has there been a time in the 
TV industry when the proper practice of 
marketing was so important. Never has 
there been a time when good marketing 
thinking and acting could be so useful. 
Never has there been a time when market- 
ing skills and practices were in such short 

For years the TV industry has rightfully 
been proud of its selling capabilities. But 
most of that selling was done in a seller's 
market. Now we find ourselves in a buyer's 
market, and being an excellent salesperson 
is not enough; in fact, it's woefully inade- 

A “‘selling approach’’ is product cen- 
tered; a ‘‘marketing арргоасһ”” is customer 
centered. Research my company has con- 
ducted among agencies and retailers shows 
that in general most TV stations (and the 
networks) are considered to be product cen- 
tered, not customer centered. 

Our TV industry definition of marketing 
must incorporate the customer. We must 
start with the customer and his needs—yet 
all of the headlines in our industry press 
talk only about our needs. We need a new 
concept for how we think and operate. 
Let's call it the *'marketing concept.” 

The core idea of the marketing concept is 
that a business exists for the purpose of 
understanding, developing and keeping 
customers. As we have said, the crucial 
difference between selling and marketing is 
that ‘‘selling’’ is oriented toward the seller 
and what he makes and wants to sell (for 
example, spots and dots inventories); 
"marketing" is oriented toward the cus- 
tomer and what he or she needs and wants 
to buy. 

Would you agree that we are so preoccu- 
pied with our needs that we are neglecting 
to really understand and help solve the 
needs of our advertisers and potential ad- 

fÁNever has there 
been a time 
when marketing 
skills and 
practices were in 
such short 

In the TV industry, the concept of spots 
and dots is the ‘‘selling concept." While 
that concept was possibly a successful one 
under which to operate in the past, it is not 
sufficient in today’s highly competitive 
markets. You must turn talk into action. 
You must move from operating only as 
selling organizations to operating as mar- 
keting organizations. 

Let’s define marketing for our industry as 

ш It has made its primary purpose that of 
serving the customer (this means not only 
the viewer customer, but the retail store, 
the regional or national advertiser and the 
advertising agency customer). 

m It has obtained the information neces- 
sary for it to understand the needs of the 
advertiser and agency customer. 

mit has developed marketing strategy 
and action plans that enable it to address 
customer needs in a way that really meets 
customer needs while it increases the sta- 
tion's share of market and achieves sales 
objectives and goals. 

During the early part of 1988, I was 
invited by the Television Bureau of Adver- 
tising to participate in its regional sales 
conferences in 11 cities. In talking with 
hundreds of TV sales executives and sales 
management during that tour, I reconfirmed 
a long-held belief: the industry is not really 

Broadcasting Dec 19 1988 

practicing any of the three requirements that 
experts agree are necessary for successful 

Based upon contacts with more than 400 
stations at the TVB regional sales confer- 
ences, based upon my careful analysis of 
the Butterfield Study of the industry con- 
ducted for the TVB, and based on two 
additional sets of research that we have 
undertaken among station sales manage- 
ment in the last few months, I am con- 
vinced of the following: 

The TV industry agrees it is in trouble. 
We say we must become better at market- 
ing, but we are not taking the necessary 
steps to turn words into actions. This means 
only one of two things: 1) We are not really 
convinced we must be better at marketing, 
or 2) We do not know how to do it. 

If the answer for you or your station or 
network is number one, I don't know what 
to say. If the answer is the second. then 
keep reading and be prepared to take some 
concrete action. 

Upon reaching a consensus as to what 
marketing really means, and after agreeing 
that we are for the most part lousy at it, the 
next step is to develop really honest-to- 
goodness marketing plans. The elements in 
a marketing plan should include: customer 
and prospect targets; an understanding of 
their needs and wants (market and customer 
research); our products and inventory; our 
prices, our selling structure, and sales force 
recognition and rewards; how we will in- 
form our targets of our products and how 
we will persuade them we can meet their 
needs (selling materials, advertising, pro- 
motion, publicity, etc.), and how we will 
service our customers once on the air. 

All of that is rather fundamental, almost 
boring. The problem is that we are not 
including most of these basic elements in 
our selling plans or in our strategic plans. 
We are only fooling ourselves. 

Two immediate and major needs exist: A 
serious commitment to make marketing a 
major priority and get better at it, and the 
establishment of training programs through- 
out the industry to improve marketing skills 
and practices—at senior management levels 
as well as operating and street sales staff 

Three-day ''hands оп” marketing semi- 
nars being offered in early 1989 by TVB 
are an excellent example of the kind of 
action that must be taken. 

An observation from Peter Drucker, one 
of the best U.S. business thinkers, is appro- 
priate in conclusion: ““МагКейіпр is so basic 
that it cannot be considered a separate func- 
tion. It is the whole business seen from the 
point of view of its final result; that is, from 
the customer's point of view." 

TV industry, when are you going to turn 
incessant talk about marketing into dynamic 
action? a 

The Art > 
and Impact of 

nus 23 AS ee CONFERENCE 

George R. Brown Convention Center 
Houston, Texas 

The impact of the most powerful information and 
entertainment medium; the elements that go into 
quality programming. What moves viewers now? What 
will motivate them in the future? 

In keeping with NATPE's continuing commitment 
to the pursuit of the best in TV programming, the '89 
Program Conference delves into the basics of the TV 
medium: the creation of quality programming and its 
effect upon the TV audience. 

ڪڪ ي 


Keynote address by Michael Eisner, Chairman and 
CEO, The Walt Disney Company. 

“TV with a Bite: New Directions in Talk and Magazine 
Shows} including panelists Maury Povich, 
Morton Downey, Jr., Sally Jesse Raphael and 
Geraldo Rivera. 

“Writers” a general session to be moderated by 
Dick Cavett, including Bruce Paltrow, 
Steven Bochco, John Marcus, Stephen J. Cannell, 
and Fay Kanin. 
International seminars, including a workshop 
on Spanish programming. 
International viewing hours on the exhibition floor. 
An international reception. 


“Where To Find Your Next Hit; moderated by 
Fred Silverman. 
USC Management seminars. 

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Vol. 115 No. 25 


CBS's billion-dollar turn at bat 

Network gets all post-season and 
reduced regular season schedule; 
may propose different affiliate 
compensation for baseball; cable 
bidding delayed until January 

"Simplicity" was how Baseball Commis- 
sioner Peter Ueberroth described CBS's 
winning $1 billion bid for North American 
television rights to four years of the All Star 
game, all post-season play and a dozen 
regular season games each year. “Сот- 
plexity’? may be an accurate way to de- 
scribe the ensuing discussion of whether 
CBS overpaid for the games. At roughly 
$250 million per year from 1990 through 
1993, the new television rights, according 
to Ueberroth, are roughly 25% more expen- 
sive than the current six-year package split 
between NBC and ABC, on which both are 
said to have lost money. 

CBS Chief Executive Officer Laurence 
Tisch and others steadfastly maintained that 
the contract made economic sense because 
of “Эуашев” external to the telecasts. Pri- 
mary among those external values was the 
promotional vehicle the games will provide 
for at least four seasons of prime time series 
introductions. At least part of the post-sea- 
son play may conflict with the introduction 
of fall season shows. 

Tisch and others at CBS may see greater 
marketing ability for a baseball package 
that exclusively belongs to one network. In 
а way, said one observer, *‘What CBS did 
was to impose its “more is gotten from less’ 
experience with the NBA [National Basket- 
ball Association] on baseball.” NBA Com- 
missioner David Stern agreed: *‘I think the 
contract demonstrates the value of exclu- 
sive, ongoing sports programing. It devel- 
ops viewing patterns and increases audience 
and gives more to the sponsor than simply 
gross ratings points.” 

CBS/Broadcast Group President Howard 
Stringer called the baseball franchise “ап 
exotic market we can use and 
can't put a price on it." Added CBS Sports 
President Neal Pilson: **We bid after a very 
careful assessment of the baseball package 
to the entire company.” 

Whether CBS can make money on the 
telecasts of the games may ultimately de- 
pend on some things yet unknown: the 
strength of the sports advertising market- 
place between 1990 and 1993, the viewer 
appeal of teams making it to post-season 
competition, and the length of the post- 
season series—in the last two years those 
series have averaged just under six games 

each (out of a possible seven). CBS may 
also be looking for network affiliate stations 
to help pay for the games by accepting a 
different compensation rate. 

Assuming a 5% inflation rate, the present 
value of the CBS payments may work out 


Tisch and Ueberroth 

to less than $1 billion. To be added to that 
sum are production costs, assumed to aver- 
age in the range of $10 million per season, 
and any promotional spots CBS gives base- 
ball, an amount Pilson said will be similar 
to that given other major sports. 

CBS can add commercial inventory 
through extra programing, and Pilson said 
the network continues to negotiate with Ma- 
jor League Baseball (MLB) for programs 
related to baseball, such as the Hall of 
Fame game. The CBS Sports president said 
the network would probably run 20-minute 
pre-game shows and, during post-season 
play, post-game shows. 

For ABC and NBC, they will soon lose 
some promotion capability and also lose 
portions of their sports programing. The 
loss of baseball is particularly acute for 
NBC, which for over 40 years has telecast 
the games that account for almost one-third 

Broadcasting Dec 19 1988 

of the network's sports inventory. Said one 
NBC executive: “ІІ was like a hard kick in 
the stomach." 

Of continuing interest last week was the 
rest of the baseball telecast rights, which 
include an estimated 150 to 200 regular 
season games per year. Four cable pro- 
gramers—USA, SportsChannel, ESPN and 
TNT—are actively interested in those 
rights, said Ueberroth, who added that ne- 
gotiations will be on ''hiatus'"" until after 
the holidays. MLB, he added, is also re- 
viewing the status of baseball telecasts by 

The new contract calls for, as did the 
previous one, broadcast exclusivity during 
the Saturday or Sunday afternoon times 
when CBS would run its dozen regular sea- 
son games. Local cable telecasts of other 
games would be permitted at the same time, 
however. CBS itself would likely telecast 
more than one ''regional' game at the 
same time, Pilson added. 

Ueberroth, who reportedly was the only 
MLB official to see all three bids, briefly 
described the losing efforts, saying they 
were ‘‘close.’’ He suggested that one of the 
bids was a higher dollar figure than that of 
CBS, but may have contained conditions 
that MLB found unacceptable. Ueberroth 
did not allow either ABC or NBC to *‘over- 
bid’ the winning bid, and Tisch thanked 
the baseball commissioner for ''creating a 
level playing field for the bidding.’ 

Recent baseball ratings, according to 
data from A.C. Nielsen, have presented a 
mixed picture. Most of CBS's $1 billion is 
going to pay for the post-season games, 
which, except for the American League 
Championship series, have been relatively 
flat over the past five years. ALC series 
ratings have fallen over the last five years, 
from a 16.7 in 1984 to a 14.5 in 1987, then 
dropping off sharply for the 1988 four- 
game series between Boston and Oakland, 
which garnered only an 11 rating. The Na- 
tional League series have hovered between 
a 14.9 rating and a 15.9 rating over the past 
five years. World Series ratings have varied 
by a greater degree, rising from a 22.9 in 
1984 to a 28.6 in 1986, then falling to a 
23.9 for the recently completed five-game 
series won by Los Angeles. 

While All Star game ratings have been 
virtually flat, weekend afternoon games 
have declined slightly over the past five 
years. NBC telecasts, which obtained 6.4 
and 6.5 average ratings between 1984 and 
1986, fell to a 5.9 in 1987 and to a 5.5 ш 
the just completed season. 


CBS fine-tunes 

The network wastes no time in 
rearranging schedule; gone are 
‘Miranda,’ ‘Van Dyke,’ ‘McGuire,’ 
‘Dirty Dancing’ and ‘Simon and Simon’ 

CBS pulled the plug on two shows (Rais- 
ing Miranda, The Van Dyke Show) and put 
three others on hiatus (Annie McGuire, 
Dirty Dancing, Simon and Simon) last 
week in a reorganization of its prime time 
schedule. Four of the tive—Dirty Danc- 
ing, Annie McGuire, The Van Dyke Show 
and Raising Miranda—were half-hour 
comedies and new to the schedule this 
season. while the fifth, the one-hour ad- 
venture Simon and Simon, was in its sev- 
enth season. 

Last May, when CBS announced its fall 
schedule. Kim LeMasters, president, CBS 
Entertainment, said the new schedule 
would address three major objectives: im- 
proving the “‘critical’’ 8-9 p.m. time peri- 
od, increasing the network's half-hour com- 
edies. and broadening CBS's appeal. Much 
of the burden of achieving those goals fell 
on the shoulders of CBS's new half-hour 
comedies, namely Raising Miranda, Annie 
McGuire, The Van Dyke Show and Dirty 
Dancing. Judging by their ratings perfor- 
mance, and the restructuring, the shows 

< ` 27 

‘Annie McGuire’ 

failed to accomplish any of those goals. 

“I think in CBS's case,” said Jeffrey 
Logsdon, media analyst, Crowell Weedon, 
“‘they probably didn't realize just how far 
or fast they were sliding. It's like you only 
have so many fingers to stick in the dike, 
and when you run out of fingers, you have 
to accept the fact there's going to be some 
leakage, and that's what we're seeing now. 
It’s not like they have at least one new show 
that’s doing well—they’re all struggling."' 

Despite the failed new shows and contin- 
ued downward slide, it appears that affili- 
ates continue to support LeMasters and the 
network's efforts. "Kim [LeMasters] and 
his advisers are going through the same 
anguish and harassment that we affiliates 
are going through,” said Neil Kuvin, gen- 
eral manager, WHAS-Tv Louisville, Ky. 
“Зоте of the problems we're experiencing 
now,” he said, ''are the effects of decisions 
made before Kim took over." 

A mistake that Kuvin said has been made 
this year and in the past is scheduling 10 
p.m. shows in the 8 p.m. slot. “I still don’t 

Bottom row: critical 
Top row: dead 

‘Dirty Dancing’ 

Broadcasting Dec 19 1988 

its prime time picture 

think that 8 p.m. is being paid enough 
attention to,’ he said, adding, “Уап Dyke 
was not an 8 p.m. һом.” Regarding The 
Van Dyke Show and Annie McGuire. Kuvin 
said: ‘‘When you want to make some noise, 
you don't do it with bland, vanilla program- 

The inability to program effectively at 8 
o'clock has put a strain on CBS's shows 
later in the schedule. Without a strong lead- 
in, many of the traditionally strong shows 
such as Dallas. Knots Landing and Falcon 
Crest, which have shown signs of aging. 
have experienced further ratings slides. 1 
used to think my late news would always 
have an impregnable 10 p.m. lead-in.'' said 
Kuvin. “Now I'm not so sure that I can 
count on that." The problems at 8 p.m. 
have caused ““а crumbling at both ends [8 
and 10 p.m.]," he said. 

One of the difficulties for CBS in devel- 
oping successful programing at any time 
stems from a perception among the produc- 
tion community that going to the third-place 
network will land their show in an unattrac- 

‘Simon and Simon’ 


tive time slot, against stiff competition from 
NBC and ABC programing. In an effort to 
assuage some of the concerns that produc- 
ers have. CBS brought in Barbara Corday 
as the number-two programing executive 
behind LeMasters. Before coming to CBS, 
Corday had been president of Columbia- 
Embassy Television before the merger of 
that unit with Tri-Star Television last fall. 
Corday was pegged to improve relations 
between the network and the Hollywood 
community, with hopes of higher quality 
programing coming to CBS. 

However. Согдау 5 appointment at CBS 
has sparked some speculation that the num- 


ber-two designation is merely temporary 
and LeMasters’s stay is only slightly more 
permanent than some of the shows he intro- 
duced to the schedule in the fall. 

"]t seems to be very clear they have 
hired her as the heir-apparent,’’ said а net- 
work programing analyst. “She has a 
standing in the creative community that the 
other fellow [LeMasters] does not have." 
He suggested that most producers these 
days are taking most of their shows to NBC 
and ABC first. 

A high-level source at CBS, however, 
discounted any sense of urgency among 
CBS brass and dismissed the speculation 
that LeMasters's days were numbered. 
"We know we're in third place, he said. 
"We don't expect magic and we're not 
going to hang anybody. We've got a long 
road ahead of us and it's one we've got to 
go on with care and patience.'' Develop- 
ment next year, he said, ‘‘will be more 
focused than it was this year. We can't 
expect to make a run at the top with another 
Dick Van Dyke show leading the way.” 

With the season's race seemingly set for 
a repeat of last season (NBC first, ABC 
second and CBS last), CBS is making the 
following changes in an attempt to keep 
from falling deeper into third place than it 
was last year. 

Raising Miranda, airing on Saturday, 
8:30-9, will have its final broadcast on Dec. 
31, and will not return to the schedule. The 
Van Dyke Show (Wed. 8-8:30) had its final 
broadcast on Dec. 7. Raising Miranda, 
which premiered on Nov. 5 and will have 
aired seven episodes before it disappears, 
ranked last among regular programing, av- 

TOP OF THE WEEK [—— — ————————— — 

eraging a 6 rating and an 11 share. The Van 
Dyke Show premiered on Oct. 26 and aver- 
aged a 7.3/12 for its six episodes, placing it 
74th out of 78 shows. 

Dirty Dancing, airing on Saturday, 8- 
8:30, will move to the 9:30-10 slot on Sat- 
urday, for two broadcasts on Jan. 7 and 14. 
It is expected that the show’s performance 
on those dates will determine its future. The 
CBS Saturday Movie will precede Dirty 
Dancing on Jan. 7 and 14 at 8-9:30. 

Annie McGuire, starring Mary Tyler 
Moore, will have its final broadcast in its 
current Wednesday 8:30-9 siot on Dec. 28. 
The series, which will have aired eight epi- 
sodes, then goes on hiatus and has not been 
given another time slot. The show ranked 
73rd, averaging a 7.5/12 through Dec. 11. 

Simon & Simon, like Annie McGuire, 
has not been given another time slot, and 
will have its final broadcast on Saturday, 
Dec. 31, at 9-10. The show has additional 
episodes available, and the network has not 
made a final determination on the show's 
future, making it, once again, a candidate 
for mid-season replacement status. 

TV 101, highly acclaimed but low-rated, 
moves to Wednesday, 8-9, beginning Jan. 
4. The show has been airing on Tuesday at 
8-9, against ABC's Who's the Boss? and 
Roseanne, the latter being the highest-rated 
new show of the fall. TV 101, produced by 
Grant Tinker's GTG Entertainment, has av- 
eraged a 6.6/10 in its two episodes. 

To fill the gaps, CBS is premiering Dol- 
phin Cove and Tour of Duty, in addition to 
bringing back The Smothers Brothers for a 
limited run. 

Dolphin Cove, conceived during the writ- 
ers’ strike, stars Frank Converse as an 
American dolphin researcher who moves to 
Australia with his two children. The show 
premieres on Saturday, Jan. 21, at 8-9. 

Tour of Duty, a moderate success for 

CBS last year, will make its second season 
premiere on Tuesday, Jan. 3, at 8-9, 
against ABC's one-two punch of Who's the 
Boss? and Roseanne, as well as NBC's 
Matlock. Tour of Duty's tour may be brief 
in that time slot, as it becomes increasingly 
difficult to find an audience for a show the 
later it premieres in the season. especially 
in such a competitive time period. 

The Smothers Brothers, used sporadically 
earlier this season, returns to CBS for four 
broadcasts, beginning Saturday, Jan. 28, 
through Feb. 18, at 9-10. 

The good news for CBS is that it has 
decided to pick up the back nine episodes of 

Paradise (Thursday, 9-10), Murphy Brown 
(Monday, 9-9:30) and Wiseguy (Wednes- 
day, 10-11). Murphy Brown, a new half- 
hour comedy, has performed the best of the 
three thus far, ranking 39th and averaging a 
14.0/21. Wiseguy is ranked 47th with a 
12.4/22, and Paradise, also new, 18 6151 
with a 10.7/17. О 

Fox may unveil third night 

Mood at Fox is positive, with 
strong ratings and growing 
financial strength 

As Fox Broadcasting Co. basked in the 
glow of a strong November performance, 
word was last week that the company was 
targeting a Monday night in early to mid- 
June as the starting date for its long-expect- 
ed third night of programing. While deny- 
ing that the timing of the third night was 
definite, Kevin Wendle, FBC executive 
vice president, programing, said the net- 
work would announce a definite premiere 
date at its affiliate meeting immediately fol- 
lowing the Association of Independent 
Television Stations convention in January. 
Wendle also said the network’s late-Friday 
night ‘‘worldwide music lifestyle show," 
now titled Revolution, would debut some 
time in March. 

Because of the company's ratings perfor- 
mance and control of programing costs, it 
seems more likely that FBC, which lost 
about $90 million in the fiscal year ended 
June 30, is capable of meeting Rupert Mur- 
doch’s early-November pronouncement that 

Broadcasting Dec 19 1988 

the network would cut its losses to $20 
million this fiscal year and end up operating 
in the black (BROADCASTING, Nov. 7). In 
an indication of the company's growing 
financial strength, FBC is now operating at 
a break-even level, after sustaining losses 
of about $1 million per month in the first 
fiscal quarter, according to Don Galletly, 
vice president, investor relations, for News 
Corp., FBC's parent company. 

Monday night programing will be 
launched in 1989 no sooner than June, 
Wendle said, but no specific date has been 
set. “УУетгс still trying to figure out exactly 
when our best opportunity is,” he said. 
Programing has not been set either, but 
Wendle said FBC has more than 20 projects 
in development. At the affiliates meeting 
Jan. 7, he said, the network will announce a 
launch date and present information about 
some of its shows in development. He said 
he had no definite schedule yet, and would 
not have one by the time the meeting takes 
place. One company official said last week 
that he understood the target date was June 
19. But Jim Cunningham, associate nation- 
al broadcast director for Foote, Cone & 

L To ОҒТНЕМЕЕК DD a — = = 

Belding Communications, said he under- 
stood that the third night would launch the 
first Monday in June. 

One possible Monday night schedule has 
already been mentioned, according to Mar- 
tin Colby, chairman of the board of gover- 
nors of the Fox Television Affiliates Asso- 
ciation and vice president and general 
manager of XETV(TV) Tijuana, Mexico (San 
Diego): an hour-long action-adventure pro- 
gram at 8 p.m., followed by two half-hour 
sitcoms, possibly starting the first Monday 
after the May sweeps. Both Colby and 
Wendle said such a plan would be one 
choice among many. ‘‘We’ve been playing 
with the pieces on the programing sched- 
ule," Wendle said. 

Wendle said Fox would also announce 
plans in January for a night of movie and 
mini-series programing, still under consid- 
eration. FBC, he said, is in discussions 
with Aaron Spelling Productions on the 
possible launch of the series Angels '89, via 
a two-hour movie. 

The mood at FBC and among its affili- 
ates is positive in the wake of the Novem- 
ber numbers. Married...With Children 
scored a 10.5 rating and a 15 share on Nov. 
27, the highest numbers ever for a Fox 
show, according to NTI peoplemeter data. 
Saturday night household ratings for the 8- 
10 p.m. schedule increased from an average 
2.5 rating/6 share in May to a 3.3 rating/6 
share in November, according to Fox. Sun- 
day night figures for 7-10:30 p.m. went 
from a 4.7 rating/8 share in May to a 6.8 
га(іпр/10 share in November. ‘‘The bottom 
line is that as our ratings go up, so do our 
profits," Wendle said. As FBC revenues 
grow, so do compensation payments to af- 
filiates, because they are calculated as a 
percentage of the network's gross billings. 

Bill Viands, vice president and general 
manager of Fox station KDNL-TV St. Louis, 
said his station was showing vast improve- 
ment in Sunday night ratings in the 18-34 
age group, part of the younger audience to 
whom Fox appeals most. “УУете very 
pleased with the way Fox has performed on 
Sunday nights," he said. 

But Fox's success with young audiences 
may be working against its Saturday night 
schedule. “1 don't think they're ever going 
to do well on Saturday night," Cunning- 
ham said. ‘Тһе kind of audience they ap- 
peal to just isn't around on Saturday 

However, Wendle said, ‘‘we have no 
plans to change our Saturday or Sunday 
schedule in the foreseeable future." He 
added, ''Every one of our programs has 
been increasing in the ratings, and until 
they flatten out or drop, there's no reason to 
replace them.”’ 

FBC, which had revenues of about $105 
million-$110 million in fiscal 1988, is al- 
ready ahead of last year's revenue figures. 
Upfront sales for FBC totaled about $130 
million, Galletly said. The network's CPM 
increases ranged from 6% to 15%, accord- 
ing to BBDO. 

Fox sold 8096 of this season's advertising 
inventory in the upfront market, said Pat 
Mastandrea, FBC's senior vice president, 
sales. That figure included 8596-9096 of 

Demographic ratings 

November 1988 
Sunday, 7-9 p.m. 

Female 18-34 Male 18-34 

FOX 8.4 7.7 
NBC 8.4 7.9 
CBS 7.9 7.1 
ABC 6.9 6.4 

Source: NTI overnights 

availabilities in the fourth quarter of calen- 
dar year 1988, and 80% of the inventory in 
the first quarter of 1989, she said. Fourth 
quarter scatter market prices averaged a 
25% increase over upfront prices, while 
first quarter scatter prices are averaging 
4596-5090 increases, she said. ''We are 
way, way over where we thought we'd 
be,’’ Mastandrea said. Calendar first quar- 
ter revenue for 1989 will be 30% higher 
than FBC projected last May, she said. 


The scatter market price is a result both 
of Fox’s success and the demand for adver- 
tising time, Cunningham said. Many adver- 
tisers, he said, held back on media buys 
until a month ago, when they decided the 
outlook for the economy in 1989 looked 
strong. The rush to buy has resulted in a 
tight first quarter scatter market, he said, 
with second and third quarter markets look- 
ing tight, too. Cunningham said that since 
Fox did better than expected this fall, 
makegoods are not cutting into its inven- 

Regarding the costs of FBC’s operations, 
Murdoch said in November that switching 


to the reality-based shows The Reporters 
and Beyond Tomorrow on Saturday night 
had cut programing costs by more than 50% 
for that evening. 

Given FBC's current schedule, the cost 
of launching a third night of programing 
would hurt the company's financial perfor- 
mance, while advertising revenues for the 
third night might not be generated until 
fiscal 1989. Wendle discounted the possi- 
bility that development costs for Monday 
night programing would make a big nega- 
tive impact on the network's finances. 
"We're doing so well on Sunday night that 
it has enabled us to cover a lot of our 
development costs," һе said. 

The programing process at FBC has be- 
come more fiscally conservative, Wendle 
said. “Іп the beginning, we made а lot of 
series commitments—which were very 
costly—and went rolling right into produc- 
tion on a dozen projects.... And when some 
of those projects failed early, we had to pull 
them off the air and write off millions of 
dollars.” Because the network is no longer 
under that same pressure to come up with 
programing quickly, Wendle said, ‘‘we’re 
moving ahead more financially conserva- 
tively.... We’re looking at more pilots and 
scripts and limiting our exposure on pro- 
gram development.” 

Wendle also said that by collaborating 
more closely with affiliates on promotional 
spending, the network was not making the 
inefficient media buys it had made in the 
network's ‘“‘chaotic’’ startup environment. 

Summing up, Wendle said the three ma- 
jor reasons the company lost so much mon- 
ey last year were ratings below expecta- 
tions, the cost of program abandonment and 
‘all those other factors that are a part of 
launching a new company’’—such as the 
overspending on media. 

Galletly said that meeting Murdoch's tar- 
get of losing no more than $20 million was 
“а very safe bet." He added, ‘‘It could do 
a lot better than that." a 

There's a tomorrow for 'USA Today' 

GTG Entertainment said last week it was 
firmly committed to producing USA Today: 
The Television Show for a second season 
(1989-90). And in January, the company 
will ‘‘re-launch’? what GTG Marketing 
President Bob Jacobs described last week as 
a ‘‘new and improved version” of the pro- 

As a result, substantial changes will oc- 
cur in the program, including an altered 
format that will reduce the number of an- 
chors in the main studio set from four to 
two, a change critics of the show had called 
for early on. Jacobs reported the intent was 
to keep anchors Edie Magness and Bill 
McAtee in Arlington, Va., where the show 
is based, and move business anchor Ken 
Walker and ''Life'' anchor Robin Young to 
New York. 

GTG has hired a new advertising agency 
to create new on-air and print promotions, 
and will almost double the promotion bud- 
get, adding another $5 million. In addition, 
the music and possibly the opening of the 

Broedcasting Dec 19 1988 

show will be changed. Jacobs even said 
consideration is being given to shortening 
the title of the show to just USA Today. 

In a prepared statement on the renewal of 
the show for a second year, GTG Entertain- 
ment President Grant Tinker said: ‘АІ the 
arrows are pointing in the right direction. 
The show itself has hit its stride.... The im- 
provements in the show and the audience 
increase that accompanied those improve- 
ments make us more convinced than ever 
that [the program] is going to have a long 
and productive life.” 

GTG cited ratings gains of 22% for the 
show from October to November. But some 
rep sources remained skeptical, suggesting 
those gains were primarily the result of 
across-the-board increases in television 
viewing in November that benefited all 
shows. But Jacobs insisted last week that 
the ratings gains were real, citing an aver- 
age 2596 tune-out rate in October that was 
reduced to almost zero the following 
month. D 

Programs wil! be developed to answer 
needs of two groups’ stations, which 
together cover 32% of country; shows 
will also be available to syndication 

NBC Productions and the network's owned 
stations signed a deal last week with Group 
W Productions and the Westinghouse- 
owned stations to develop first-run pro- 
graming for the two station groups. NBC 
Productions will produce the programing, 
which the stations would own if they 
choose to run it. Group W Productions will 
acquire the syndication rights from NBC 
Productions and distribute those programs 
judged to be viable in the domestic station 

According to John Agoglia, NBC execu- 
tive vice president, the deal was designed 
primarily to give the 12 NBC and Group W 
stations (all in different cities and covering 
a combined 32.4% of the country) addition- 
al programing options and control in the 
development process at a considerably 
smaller cost than programs offered by out- 
side distributors. 

"They [the stations] sort of get to control 
their destiny," said Agoglia. “Ме deliver 
the programing, and if it's successful, they 
own it without having to suffer the pangs of 
the syndication renegotiation process.” 
With seven NBC stations covering about 
22.4% of the country and Group W's five 
stations covering another 10%, the costs of 
production could be covered by distributing 
shows to those two groups alone, said 

There are, of course, two very significant 
secondary benefits to the deal. ‘It seems 

like such a perfect marriage,” said Agog- 
lia. The arrangement gives NBC a low-risk 
entry into the syndication program produc- 
tion market. And Group W Productions, 
with the option to pick up all the rights to 
programs born of the deal, has another 
stream of product flowing into its distribu- 

Mk t 


— — 

tion pipeline. The company would have a 
considerable advantage going into the na- 
tional marketplace with programs already 
being carried by two groups with the cover- 
age of Group W and NBC. 

Last week, executives from all the sta- 
tions and the two production companies met 
in Los Angeles to discuss their programing 



needs. The most common one appeared to 
be for one-hour programs in early fringe, 
particularly for programs leading into early 
news. Programs for daytime also emerged 
as a common need. 

While no specific proposals are yet on 
the drawing board, development will focus 

NBC and Group W to produce first-run shows 

on the talent already in place at the stations, 
where many of today’s most successful syn- 
dication personalities were nurtured, such 
as Phil Donahue, Oprah Winfrey and Ger- 
aldo Rivera. 

Al Jerome, president of the NBC station 
group, said last week he was considering 
developing early fringe programs for sever- 
al news, sports and weather personalities at 
NBC stations, including, among others, Al 
Roker (WNBC-TV New York), Fritz Cole- 
man and Freg Roggin (КМВС-ТУ Los Ange- 
les} and Steve Doocy and Arch Campbell 
(WRC-TV Washington). These projects 
could be picked up by NBC Productions 
and produced as part of the agreement with 
Group W, Jerome said. But not necessarily. 
That would be a decision to be made by all 
the participating stations. 

“These 12 stations have similar program 
mixes, including strong news and informa- 
tion programs and community service as the 
backbone of the operations,” said Jerome. 
“Апа there are no conflicts among the sta- 
tions. We are natural partners. With the 
need to produce, we felt we could make use 
of NBC Productions and Group W Produc- 
tions [to distribute in syndication]. There's 
а nice synergy here." 

AII parties stressed that each station will 
decide whether a particular project is right 
for it. *"This deal is station driven and sta- 
tion-by-station driven," Jerome said. ''We 
don't know if any of the program ideas will 
come to fruition.” 

Group W Productions President Derk 
Zimmerman said that with a potential sta- 
tion base of 32% of the country, shows 
could be launched at just about any time. 
“We could select two or three projects to 
develop and nurture,” he said. Given the 
common interests of the two station groups, 
including news and public affairs program- 
ing, Zimmerman described as ‘‘natural’’ 
the association between the two compa- 
nies. ag 

Paramount comes out of closet, confirms ‘Tabloid’ 

Paramount Domestic Television finally confirmed last week its 
intention to proceed with a new first-run gossip news strip for 
next fall, entitled Tabloid. The show, however, has been per- 
haps the worst-kept secret of the new syndication development 
season, with stations including wrvJ(TV) Miami, KNBC-TV Los An- 
geles and wMAQ-Tv Chicago confirming some time ago they had 
picked up the show. Paramount has now cleared more than 
45% of the country with the proposed program. 

The company has cleared stations without benefit of a pilot 
(and will not produce one), and has yet to put any of the show's 
key staff in place. However, an executive close to the program 
said the company had a "short list" of producers it was consid- 
ering, as well as a list of on-air candidates. "We're talking to 
some guys from NBC, former news directors and some CBS 
people," the executive said. 

Paramount is selling the show in a manner similar to GTG's 
effort to sell USA Today: The Television Show. In essence, 
Paramount officials are asking stations to trust them to know 

what they're doing, based on the successful eight-year run of 
Entertainment Tonight. That type of smoke and mirrors ap- 
proach worked for GTG last year, when it cleared 160 stations 
for USA Today based on the reputations of Grant Tinker and 
Steve Friedman. However, the strategy came back to haunt 
them this fall when the show stumbled, failing to meet expecta- 

Paramount said last week that a majority of the stations 
clearing the show have done so for prime access. Privately, a 
company executive said many of the stations had cleared it for 
early fringe as well, as a news lead-in. "We feel very strong 
about early fringe" as a time period for the show, the executive 
said. Access is getting more intense as a battleground among 
reality shows, with the ongoing success of A Current Affair 
and ET, the apparent determination of USA Today to hang 
tough for a second year (see separate story) and the emer- 
gence of new shows, including Tabloid and, in January, King 
World's Inside Edition. 

Broadcasting Dec 19 1988 




Commission will entertain requests 
for waivers of prohibition against 
owning TV and radio stations in 
same city in cases where outlets 
involved are in larger markets 
with abundance of media 'voices' 

The FCC voted last Monday (Dec. 12) to 
liberalize its restrictions on common owner- 
ship of television and radio stations in the 
same market. saying it would consider re- 
quests for waivers that make certain public 
interest showings, and “Чоок favorably" 
upon those involving stations in top 25 mar- 
kets with 30 separately owned broadcast 
licensees, or ““уоісев.” 

Capital Cities/ ABC and Great American 
Broadcasting may be among the first bene- 
ficiaries of the FCC's new policy governing 
waivers to the commission's 18-year-old 
one-to-a-market rules. Capcities/ABC 
should have an easier time winning a per- 
manent waiver to keep its radio-TV combi- 
nations because they are all in top-25 mar- 
kets with 30 voices. And the policy may 
also make it easier for Great American, 
even though the combinations it needs 
waivers for are in markets outside the top 

Although the National Association of 
Broadcasters has argued for repeal of the 
rules in filings with the agency, it has not 
pushed for FCC action over the past year 
out of deference to Congress, which has 
opposed gutting the rules. ``Philosophical- 
ly, NAB was opposed to imposition of the 
original rules and has favored elimination 
of the existing rules," said Jeff Baumann, 
executive vice president-general counsel of 
the trade association, in a prepared state- 
ment. ““Тһе FCC action is a step in the right 
direction and, given the mood of Congress 
over the issue, we believe the commission 
went as far as it could.” 

FCC Chairman Dennis Patrick wanted to 
do more. ''| think this was one of the 
strongest records the commission has ever 
compiled," he said after the meeting. 
"Frankly, I think the commission could 
have and should have liberalized the rules 
further, based on the record. However, I 
did not have a second vote." 


FCC Commissioner James Quello sup- 
plied the second vote that allowed the FCC 
to go as far as it did. Commissioner Patricia 
Diaz Dennis indicated that she may join the 
majority, but was withholding her vote until 
she had a chance to review the order, which 
underwent ''substantial change just 10 

Dennis under consideration 
for Cabinet 

FCC Commisssioner Patricia Diaz Den- 
nis is reported to be the leading candi- 
date to become President-elect 
George Bush's Secretary of Labor. Ac- 
cording to sources close to the Bush 
team, she is at the top of the list. One 
source said: “On a scale of one to 10, | 
would put her at 9.9." 

Her appointment would provide the 
Cabinet with a Hispanic woman. Den- 
nis was appointed to the commission 
by President Reagan as a Democratic 
member in 1986. She nas a labor law 
background, gained as a lawyer for Pa- 
cific Lighting Corp. from 1973 to 1976, 
and for ABC in its Los Angeles office 
from 1978 to 1983. She also served as 
a member of the National Labor Rela- 
tions Board for three years before join- 
ing the FCC. What's more, she was a 
leading candidate for the Labor post 
last year, before Reagan named Ann D. 

Dennis was on vacation in Australia 
last week and could not be reached for 
comment. Her staff said tha despite the 
reports, Dennis, in a telephone call iast 
Thursday, said she had not heard from 
the transition team. 

minutes before the 2 p.m. meeting. (What 
she decides will not be known until she 
returns from a vacation in Australia; she is 
due back the second week of January.) 
Quello accepts credit for the change. To 
make the new policy more resistant to con- 
gressional and legal challenge, Quello said, 
he insisted on Monday morning on restrict- 
ing ‘‘favorable’’ consideration of waivers 
to proposed combinations in the top 25 
markets. Prior to the change, he said, the 

Broadcasting Dec 19 1988 


FCC to relax one-to-a-market rules 

FCC was contemplating favorable consider- 
ation of combinations in any market with 
30 voices. 

The top 25-market cap makes a big dif- 
ference, according to Quello. With the 30- 
voice standard alone, he said, the FCC 
would accord favorable treatment to waiver 
requests involving markets as small as the 
50th or 60th. FCC Mass Media Bureau 
Chief Lex Felker would not release the 
FCC's count of the number of voices in 
Arbitron's television and radio markets. but 
he allowed that there аге “1016 of markets’ 
below the top 25 with 30 voices. Salt Lake 
City, the 40th market, has 43 voices. he 

Quello concedes his insistence on the top 
25-market cap stems. in large measure, 
from the concerns expressed by Congress 
about any liberalization of the rules. If the 
FCC goes too far. he said, it leaves itself 
open to a ‘‘legislative...override.’’ The cap 
may also make the policy acceptable to 
Dennis, he said, and, with a unanimous 
vote behind it, it is more likely to withstand 
court challenge. "When all the factors are 
considered, it is solid as hell,” he said. 

It was not clear last week whether the 
FCC had appeased Congress. Larry Irving, 
senior counsel to the House Telecommuni- 
cation Subcommittee, which has been ac- 
tive in trying to shape the new waiver poli- 
Cy over the past two months, had mixed 
feelings about what finally emerged. Irving 
said the subcommittee is pleased that the 
FCC did not abolish the rules, but it is 
concerned that the new waiver policy is too 
broad. “Тһе narrower the exceptions, the 
more acceptable the rules will be to the 
chairman [Ed Markey (D-Mass.)].' 

Irving said he cannot fully assess the new 
policy until the order detailing the policy is 
issued. Referring to Dennis's non-vote, Ir- 
ving said: ‘‘How are we supposed to know 
what they are voting on when they don't 
even know?" 

Nearly two years ago, the FCC ‘‘tenta- 
tively concluded’’ that the one-to-a-market 
rules should be relaxed—that AM-FM- 
UHF and AM-VHF combinations should be 
permitted (BROADCASTING, Jan. 19, 1987). 
The FCC asked for comment on its find- 

с————-——————————=— ТОР ОҒТНЕ WEEK аА АЕА‏ ج 

ings, as well as on whether FM-VHF com- 
binations should also be allowed. (AM-FM 
combinations have always been allowed.) 

Patrick had wanted to abolish the one-to- 
a-market rules at least in the largest televi- 
sion markets—the top 25 or top 50—and 
set up specific waiver criteria for smaller 
markets. based on the number of voices, 
media outlets or some other objective stan- 

But Quello and Dennis opposed the 
sweeping changes Patrick had in mind. 
Quello's objections seemed to be mostly 
political, reflecting a sensitivity to the con- 
cerns of Congress, while Dennis's appeared 
to be mostly ideological. She argued that 
the FCC's structural regulations are needed 
to preserve diversity. especiallv in light of 
the FCC's withdrawal from content regula- 

Last week's action is the product of long 
deliberations among the commissioners and 
their staff since mid-October. Patrick had 
wanted to take action at the Oct. 27 com- 
mission meeting. but was unable to get a 
second vote in time. As Quello's 1 Ith-hour 
change illustrates, the shape of the new 
policy was in flux right up to the meeting's 
opening gavel. 

Patrick and Quello justified their votes, 
arguing that the benefits of new radio-TV 
combinations will far outweigh the harm to 
diversity in large markets saturated with 
media outlets. 

The record, Patrick said, demonstrates 
that combinations result in "efficiencies 
and savings" in all phases of the broadcast- 
ing business: administration, sales, promo- 
tion, professional services and news. 
“Equally, indeed more, important, those 
savings result in more...profitable stations, 
[which] result in more money being spent 
on programing, especially news and infor- 
mation programing,” he said. 7750, bottom 
line, you have benefits being realized by 
the public as a result of these efficiencies.’ 

Under the new policy, the FCC will 
"look favorably’ at waiver requests in- 
volving stations in the top 25 markets with 
30 voices and. according to the FCC re- 
lease, `` ‘failed’ stations that have been in- 
operable for a substantial period of time or 
that are. involved in bankruptcy proceed- 
ings." According to Felker. all but two or 
three of the top 25 markets also have the 
necessary 30 voices. New York has more 
than 100 voices, he said. 

The FCC will consider requests involv- 
ing markets below the top 25 using a specif- 
ic set of public interest criteria. According 
to an FCC release. the criteria include “һе 
types of facilities involved, the potential 
benefits of the combination, the number of 
stations already owned by the applicant, the 
financial difficulties of the station(s) and 
the nature of the market, including the de- 
gree of cable penetration in light of the 
commission’s continuing diversity and 
competition concerns.” 

The FCC has been obliged by law to 
consider requests for waivers of its rules, 
but it has granted them fairly infrequently 
in the case of the one-to-a-market rules. 
And most of the waivers it has granted have 

involved AM-UHF combinations in which 
One or both of the stations were in financial 

With the specific criteria, said FCC Di- 
rector of Public Affairs John Kamp, it 
should be easier for broadcasters to win 
waivers. even for stations in markets out- 
side the top 25 with fewer than 30 voices. 
Felker was not quite so certain, noting that 
the exception to the one-to-a-market rule 
(‘Note 47) that formed the basis for the 
past waivers for AM-UHF combinations is 
being eliminated under the new policy. He 
also said the Astroline case will force the 
FCC to give greater consideration to peti- 
tions to deny waivers. 

Capcities/ABC and Great American 
Broadcasting have been watching the FCC 

terest. Capcities/ABC had to secure tempo- 
rary waivers to hang on to radio-television 
combinations in New York, Chicago, Los 
Angeles and San Francisco: Great Ameri- 
can, to keep combinations in Cincinnati and 
Kansas City. Mo. The combinations lost 
their "'grandfathered'' status under the one- 
to-a-market rules, following ownership 

Attorneys for the group broadcasters 
were reluctant to comment until they had 
seen the final order. although Gene Cowen 
of Capcities/ABC allowed, “We are de- 
lighted. `’ 

The companies’ temporary waivers are 
set to expire six months after the order is 
released. Because of беппі 8 absence, it is 
unlikely to be released until mid-January at 

one-to-a-market proceeding with great in- 

the earliest. 

Cable ads no match for broadcast, 
says CBS's Poltrack 

The second presentation in recent weeks extolling the merits of broadcast network 
advertising relative to its cable counterpart was made last week by CBS. In a 
presentation titled "The Cable Fable," David Poltrack, senior vice president, plan- 
ning and research, CBS Marketing Division, attacked the rationale behind switching 
advertising dollars to cable. 

Among the major points he made were: 

s Supplementing a broadcast network buy with cable will do little to increase a 
campaign's "reach." Rather, it will add frequency to those viewers who are heavy TV 
watchers. While providing some balance between cable and non-cable homes, 
cable buys often underdeliver in the top 25 markets. Poltrack said many advertisers 
could do better by adjusting their network schedules, rather than adding cable. 

s Those cable network viewers who are reached are not likely to fit the demo- 
graphic profile most sought by advertisers. Cable TV subscribers in general, said 
Poltrack, have an attractive demographic profile because of those who are interest- 
ed in pay television, which does not accept advertising, not because of those who 
watch most basic channels. He presented a list of the top 20 cable series in 
October, predominantly made up of evergreen off-network series, wrestling and 
children's shows: "not the type of programing that draws discriminating upscale 

g Research shows that most cable channels have poorer demographics—mea- 
sured in terms of households with $40,000-plus incomes—than broadcast networks. 
Said Poltrack: "The broadcast network indices increase and the cable indices 
decrease as the income break moves higher." 

The CBS marketing senior vice president qualified his attack on cable by saying 
that CBS was not urging advertisers to totally ignore the medium. However, that 
qualified support did not prevent him from asserting that most recent growth of 
cable networks has been due to increased cable system penetration, rather than 
audience growth among existing subscribers. Poltrack also said that nationally 
measured cable channels have "suffered a little share erosion of their own, declin- 
ing from 81% of the total cable origination audience (85% if you include wrBS[Tv] 
Atlanta) to 74% (79% with wTBS)." 

Within one hour of Poltrack's Thursday morning presentation the Cable Advertis- 
ing Bureau had a response. CAB President Bob Alter accused CBS of being 
selective in some of the numbers presented, such as cable penetration. Alter said 
CBS used a 51% penetration number from February, whereas Nielsen had more 
recent numbers available showing a higher penetration: "They fudge some of the 
data to make a lot of points," he said. As for Poltrack's arguments on the demo- 
graphic attractiveness of cable viewers and the effectiveness of the cable buy, he 
responded: "It is interesting that they aggregate CBS in with ABC and NBC. The fact 
of the matter is that CBS attracts an older and downscale audience." 

Poltrack responded, "Within the total inventory of the CBS schedule you can find a 
large base of programing that performs well with upscale audiences, such as 60 
Minutes and Murphy Brown. The point is that there is no cable network that has a 
selective audience that you can't target more effectively with the right programs on.a 
broadcast network." 

Broadcasting Dec 19 1988 


Changing assignments at NBC News 

Gartner changes some beats; 
now has ‘Nightly News’ and ‘Today’ 
shows reporting directly to him 

Michael Gartner put his team in place last 
week, as the new NBC News president 
reassigned executives and key reporting 
personnel. Although most of the changes 
were not expected to be formally an- 
nounced until early this week, it appeared 
late last week that Gartner would reduce the 
number of people reporting directly to him, 
while at the same time taking direct control 
of the two shows whose success may deter- 
mine his own tenure, NBC Nightly News 
and Today. 

Currently those two shows and all other 
regularly scheduled news programing re- 
port to Tim Russert. vice president, news, 
who last week found himself with a new 
litle, senior vice president in charge of the 
Washington bureau. Russert's main charge 
will be similar to that of the person he 
replaced, Bob McFarland. although Russert 
will also have Meet the Press and Sunday 
Today reporting to him. Production of Sun- 
day Today will move from New York to 

There were many tea leaf readings about 
what last week’s announced change meant. 
Some suggested that the change in leader- 
ship at the 225-person Washington bureau 
indicated that Gartner was sending Russert 
to improve the performance of the divi- 
sion's single most important operation, 
while others opined that it was a way of 
either rewarding Russert or removing him 
from New York. Russert, a four-year veter- 
an of the news division. told BROADCAST- 
ING that his new three-year contract—he 
had been working without a contract for 
over a year—calls for him to return to New 
York after two years. Last week’s release 
added that Russert would ` “continue to play 
a central role in all significant news divi- 
sion decisions on personnel, financial and 
programing [issues]. `” 

Most ot the other news division changes 
are expected to be announced this week. 
The scenario most widely expected would 
have Senior Vice President Tom Ross keep- 
ing his title and significantly expanding his 
role. Ross, who had been a corporate exec- 
utive when RCA owned NBC, has more 
recently headed special projects for the 
news division, and had overseen the analy- 
sis of the division done by consultants. 
McKinsey & Co. 

Expected to be named a third senior vice 
president is Joe Angotti, who in recent 
months has served as executive vice presi- 
dent for election year coverage and who 
reported. at least formally, to Russert. 
Many expect that Angotti will be put in 
charge of all news coverage. save those 
shows already reporting directly to Gartner 
and Russert, and will also have responsibil- 
ity for NBC's domestic and foreign bu- 

Having three senior vice presidents just 
below Gartner would replace the system he 
inherited from his predecessor, Larry 


Grossman, who had at least five vice presi- 
dents and Ross reporting to him. Last 
week's restructuring still left uncertain the 
reporting assignments of some of those vice 
presidents, including Natalie Hunter, vice 
president, finance and administration, and 
Tom Wolzien, vice president, editorial ser- 
vices, capital planning and administration. 
Also unannounced was what new role 
would be given to McFarland, who headed 
the Washington bureau for seven years. The 
switch in Washington is set to take place 
Jan. 20. 

By taking control of NBC's two most 
important news broadcasts, Gartner is rein- 
stituting a structure that existed under 
Grossman until last January—at which time 
executive producers Bill Wheatley (Nightly 
News) and Marty Ryan (Today) began re- 

Amendment principles.’ 



porting to Russert. 

All three network evening newscasts 
have recently been performing at virtual 
ratings parity—although Nightly News has 
most often been just below the other two. 
Undoubtedly some of the burden of improv- 
ing the Nightly News performance will fall 
on Russert, who left a political career in 
1984 to join NBC. He said his top priority 
would be *'placing an extraordinarily high 
premium On breaking our own news sto- 
res." Already there have been reassign- 
ments for several key Washington report- 
ers. including Andrea Mitchell. now 
covering Capitol Hill, and John Cochran, 
now covering the White House. 

Today is still in first place, but has suf- 
fered from the erosion of three-network 
viewing in the morning. m 

Conn. broadcasters, cable oppose telcos 

The Connecticut Cable Television Association and the Connecticut Broadcasters 
Association, representing "vigorous competitors" in the marketplace, told the FCC last 
week that they are one in their belief that permitting telcos into TV "will ultimately stifle— 
not enhance—competition and programing diversity, threatening important First 

The associations’ comments were submitted in response to the FCC's "tentative 
conclusion" last summer recommending to Congress a lifting of the statutory ban 
against telephone companies providing cable service in their telephone service areas. 

The Connecticut groups were among scores of companies, associations and mu- 
nicipalities to express support for, or opposition to, telco entry. 

"It would not happen immediately, nor overnight, but allowing telephone companies 
to provide cable service, including the acquisition of programing, would ultimately lead 
to the demise of local broadcasting," the Connecticut groups said. They said the 
competition between telco and cable that the FCC anticipates in its proposals will 

never develop. The Connecticut groups said they fear that if telcos enter the TV 
business, "the state being left with a single, monolithic franchise holder requiring- 
..broadcasters to pay for carriage on par with other programing it pipes in. 

The Motion Picture Association of America did not file comments. Six of its members 
did, however—all supporting telco entry, but with the condition that phone companies 
not be permitted to hold programing interests. Warner Communications (which is a 
cable programer and system owner) and Columbia Pictures did not file. 

The National Cable Television Association argued that little good and much harm 
would come from allowing the telcos in. Allowing them to become TV programers will 
"transform what is currently a highly competitive video marketplace into a television 
industry dominated by telephone companies," it said. The NCTA, which has been 
trying to convince the broadcasting industry to join with cable in opposing telco entry, 
said the FCC contemplates requiring telcos to lease video channel capacity on a 
common carrier basis. If so, the NCTA said, broadcasters and cable services would 
"have to pay a nondiscriminatory fee to reach television viewers.” 

The United States Telephone Association, which strongly supports telco entry, 
delivered on its promise to the National League of Cities to support municipal regula- 
tion over telcos that enter the cable business. 

Broadcasting Dec.19 1988 

The Peck’s Bad Boy of television news is riding a 
new wave of notoriety for his controversial brand of 
journalism—and apparently feeling no pain. In 
this interview with BROADCASTING editors he not 
only defends what he does so successfully but 
assails his critics as elitist, jealous or out of step 
with the people who watch him in such numbers. 

Broadcasting Dec 19 1988 

Your snows and specials draw high ratings. What is your appeal to 

That's a very complicated question. To the same degree that 1 don’t 
know why the critics don t like me, it’s very hard for me to 
pinpoint why the audiences do. My feeling is that they don’t get the 
impression that they so often do in the traditional network docu- 
mentaries—that they re being lectured down to. There's a kind of 
feeling of being looked in the eye. Being from a pretty ordinary 
kind of common background. I think there's a populist aspect to 
what I do that is important. There's a real connection. | think 
there s a feeling of almost surrogacy, in à sense—that 1 represent 
them. And l say that knowing that, to someone who didn't like me, 
it might sound presumptuous. But it isn’t. I’m an ordinary, reason- 
able, normal person. not pretentious—and I think that that comes 

You can never understand the audience when you're dealing in 
terms of tens of millions of people, as with the devil worship show 
that got a 21.9 rating. That's 50 million people, more or less. 176 
impossible to generalize when the universe you're talking about is 
that vast. That's not a cult audience, that's not a fringe audience, 
that’s the country. It’s an audience that’s larger than the total 
population of many countries. So I’m sure that people watch for 
different reasons. Im sure that a lot of people watch because they 
think they're going to be the only people on the bus or the subway 

the next day who won't know what happened. 

As you know, there are a lot of people in the business who scoff at 
the notion of you in the ring with a female wrestler, and they scoff 
generally at topics that you and others address in talk shows these 
days. Is trash TV a fair label for a certain brand of television, 
including yours? If not, why not? If so, why? 

A better label would be trash critics. Who are these scoffers? What 
stories do they do? What audiences do they command? What is 
their constituency? These elitists, drawn as they are from such a 
narrow slice of American society. sitting up in their ivory towers 
lecturing down to the masses about what thev should or should not 
like. I’m not a short-term player. I'm not a sprinter. I've been on 
television for almost two decades, and | started setting ratings 
records over 15 years ago. At some point it seems to me that the 
critical establishment has to reassess itself. Why is it that this 
dispassionate group is so passionate in its negativity about me? 
What is it about this group that prides itself on its professionalism 
and its clear vision, that they can be so subjective. so biased and so 
one-sided. They can be. in short, everything they accuse me of 
being. when it comes to reviewing my work. 1 am convinced that 
On any one of my specials, that if any other reporter had gone on 
and you had the same visuals and you had the same words being 
spoken—if it were anybody but те, the reviews would have been 
far more benign. 

| Ratings speak louder... 

Some people in the broadcasting business do not like Geraldo 
Rivera. For some viewers, he is the personality they love to hate. 
Others who have no personal opinion of Rivera make no bones 
about their lack of respect for his brand of journalism. Even 
some of his admirers, as well as executives at stations that carry 
his show, label his programs reality entertainment, as opposed 
to journalism (a label, among others, that Rivera vehemently 
rejects in the accompanying "At Large" interview). But no mat- 
ter how people define Rivera's brand of television, few in the 
business deny his value as a television property. 

That value does have its limits. Rivera's satanic worship 
special, airing on NBC in late October, suffered a massive 
defection by advertisers that did not want to be associated with 
the final project, costing the network at least $2 million. Rivera 
does not have any other network projects in the works, and 
seems content to focus on his daily talk show, Geraldo! and 
some upcoming specials, including one that Tribune Entertain- 
ment is using as the pilot to launch a weekly syndication show 
next fall called The Investigators. 

Syndication has been good to Geraldo, and vice versa. The 
talk strip, now in its second season, has already been renewed 
for year three (1989-90) by stations covering 5096 of the coun- 
try. The October ratings show dramatic growth for the program, 
both in households and demographics. 

According to an analysis of the October ratings by the rep 
firm, Seltel. time periods occupied by Geraldo! were up an 
average of almost 30% in both household rating and share, 
compared to a year ago. In terms of demographics, said Seltel 
program analyst Janeen Bjork, "the show is doing really super." 
Not all the November books are in, but a first look at the 
available numbers by Seltel indicate Geraldo! is third among 
men and women, 18-49, for all strips, with double-digit growth 
gains over a year ago. The show has been upgraded to superi- 
or time periods in many markets, including six of the top 10 over 
the past year. 

In New York, wCcas-Tv recently picked up the show from wNBC- 
Tv, effective for its third season starting next fall. "He has 
worked in markets around the country," said wCBS-Tv vice presi- 
dent and general manager, Roger Colloff. "People find him 
engaging and controversial and that's not such a bad thing." 
No word yet on where wCBS-Tv will schedule the show. At wNBC- 
Tv, vice president and general manager Bud Carey said he 
decided to pass.on the show for its third season because in the 
competitive 9 a.m. slot in New York, it was not showing the kind 
of strength the station was hoping, despite being "very profit- 


In Los Angeles, ксвѕ-ту airs the program at 4 p.m. where it is 
in a three-way tie for first with newscasts on the other two 
network-owned affiliates. “I have not seen a program change 
the course of a time period so dramatically," said Steve Gig- 
liotti, director, advertising sales. The 4-5 p.m. time period, he 
said, used to contribute the smallest amount of revenue to the 
station, but with Geraido!, it is “опе of the top contributing time 

The program also turned out to be a great news lead-in, said 
Gigliotti. Many stations this year, he said, were literally banking 
on the off-network Cosby Show as a lead-in to boost early news 
numbers and have been disappointed. Geraldo! is doing that 
job for ксв5-ту at a fraction of the cost the station would have 
paid for Cosby. 

Bill Baker, vice president and general manager, коғм-ту Dal- 
las, also noted the program's value as a news lead-in. The 
station airs the program at 4 p.m., where it is generally second, 
and beats The Oprah Winfrey Show for first place “from time to 
time," said Baker. While he describes the show as "generally 
profitable," he has no problem defining its content as entertain- 
ment. "But so are Donahue and Oprah," he said. “15 a pro- 
gram of entertainment that is reality based covering a wide 
variety of topics." 

In Houston, Geraido! is a strong number two at 4 p.m. and 
closing in fast on Oprah. In November, said KPRC-Tv general 
sales manager Dick Daggett, Geraldo! closed to within two 
share points of Oprah, gaining eight share points, while Oprah 
lost four share points. "In my book, that's pretty wide accep- 
tance by the viewing audience," said Daggett. 

Nevertheless, there is some advertiser resistance on the local 
level but to a much smaller degree than on the national level. By 
and large, station officials said last week, objections from some 
advertisers are far outnumbered by advertisers that want the 
show. One major agency executive said none of his national 
clients would be associated with programs Rivera does be- 
cause of their controversial nature. "They are under pressure 
from all sorts of religious and special interest groups that local 
advertisers simply don't feel," the executive said. 

Sheldon Cooper, president, Tribune Entertainment, acknowl- 
edged that some advertisers avoid Geraldo! but he insisted 
that in the national spot market, both his talk show and specials 
in syndication sell "very well.” "Some clients just don't want to 
be near argumentative subjects," said Cooper. "But they don't 
want to go into Oprah or Donahue either." 

Broadcasting Dec 19 1988 


I think that there's an [animosity toward me] for reasons I just 
really can't fathom. Is it jealousy? I’m sure that some of it is 
sincerely based and I don't mean to suggest that it isn't. but the 
ferociousness of it all! And the consistent negativity. I saw, for 
zxample. reviews of On Trial: Lee Harvey Oswald. The same 
reviewer raved about it when it had been a Showtime program. 
When we repackaged it and aired it again. evidently this reviewer 
forgot that he had raved about the Showtime version. He blasted 

My point is that what's happening is disproportionate to the 
programs that we're mounting. Take mud wrestling. I don't pre- 
tend that every time out l'm going to do something that's earth- 
shaking or award winning journalistically or of huge societal im- 
portance. That's not what a daytime talk show is about. We do 
Issue-oriented programs. we do very hard news kinds of programs. 
we do crime and punishment programs. we do human sexuality 
programs. And occasionally. maybe twice a month, we have pure 
fun. as we did with the female mud wrestler show. as we did two 
weeks after that with a lingerie fashion show. We do it, and it's a 
combination of doing it for fun. doing it for the fact that I. like my 
audience. experience the full range of human emotions, from tears 
to laughter. and doing it also because | knew it would be a 
commercial success. And | don't deny that. 

Getting back to your point about the critics... 

Oh. about trash TV. Do 1 think it's a fair label? I think it's an 
appallingly unfair label. | think that Newsweek magazine. which 
coined the phrase. was guilty of the grossest kind of hypocrisy. 
During the week of the presidential election. the most important 
domestic news that happens only once every four years, they put 
me on the cover. They didn't put me on the cover because | was the 
biggest news in the country that week. They put me on the cover 
because they wanted to sell magazines. They wanted to do. in 
short, exactly what they were accusing me of doing. So I think that 
the people who point fingers in the journalistic community had goes back to he who has not sinned tossing the first 

Critics aside, many of your peers in the television journalism busi- 
ness, at the recent Radio-Television News Directors Association 
convention, for example, focused on you as a major topic of discus- 
Sion. They were up in arms about what you do and about its popular- 
ity. Does that concern you, what people like that think, and how do 
you defend your style against attacks that it is non-journatistic and 

Гуе never received any kind of consensus peer acceptance—never. 
I'm still doing the same thing I was doing when Ї was at Eyewit- 
ness News |for WABC-TV New Yorkj—the only thing that has 
changed are the labels. And right now the hip label or the in label is 
trash ТУ or tabloid TV. Do you remember ""ambush interviewer?" 
That was the title I bore for awhile. There was ‘people reporter" 
before that, and "news punks" several months ago. Geraldo's the 
same, the labels change. And believe me. if Newsweek didn't put 
me on the cover, I would not have been the hippest or the hottest 
discussion at the RTNDA. There's great frustration in the profes- 
sional community. Frustration among people who are on camera as 
to why they haven't clicked in terms of popularity. There are so 
many of them who. after years and years and hours and hours of 
exposure. still wouldn't be recognized by their own grandmothers. 
So I think there's an aspect of jealousy that happens. | had one 
reporter tell me not three weeks ago how pissed off they are at me. 
He happened to be smiling. but I knew that there was a lot of truth. 
He said: '* You went to Willowbrook [a New York-based institution 
for the mentally handicapped. which Rivera exposed for neglecting 
and abusing patients] and became a star. | went to Willowbrook 
and I got hepatitis." So. I think there's a human aspect to what's 
happening. | think for a local station. particularly. in any big 
market, to use me as an object of concern, is again. gross hypocri- 
sy. These are the people who do five-part series on teenage prosti- 
tutes who sleep with their fathers. It goes back to what | said about 
he who has not sinned. It’s just right now I have such high 

Due to the now famous skinhead brawl оп your show? 

Yes. the broken nose business and the fight with the skinheads. 
coming as it did right on the heels of the devil worship show, which 
had such a vast audience. I think that those things combined to 

make me a hot news story. 

But your style has not changed? You continue to approach stories 
the same way you always have? 

Yes. And there's remarkable consistency with the audience as well. 
At some point. the members of RTNDA and other groups have to 
reassess their evaluation of all those people that watch these pro- 
grams and have watched me over all these years. Are they so 
wrong and just the “іп crowd," or are they the ones who are 
correct? Are all these people who watched me over 3.000 times 
over all these years so distorted in their taste, so perverted in what 
they want to see, and are just the critics the righteous ones? I think 
that its a kind of self-destructive elitism that's the reason behind 
the deterioration of the network share. 

You've said you don't think you pander to your audience. | would 
suggest that hopping into the ring with a lady mud wrestler or 
putting on a dress as Donahue did are pretty good examples of 

Why is it pandering and why isn't it just having fun? You know 
something, people said that the devil worship show was pornogra- 
phy. I will bet my life savings that you could have put two hours of 
pornography opposite the devil worship show. you could have two 
hours of pure fornication and people still would've watched my 
program. Because it's a real issue that, unlike my critics. the real 
people were very concerned about. and it was done in a profession- 
al and responsible and interesting way. Television doesn't have to 
be boring to be righteous. 

The topic of one of your recent programs was “Has TV gone too 
far?" Did you go too far with the satanic Special, aired from 8 to 10 

Absolutely not. First of all. the decision to put it on at 8 was not my 
decision. that was NBC's decision. But the reason l think it was a 
£ood idea to air it then is that the target audience was teenagers. 
The biggest part of the problem is the spread of the scope and the 
intensity of the interest in Satanism among teenagers. lt was 
probably a good 25% of that program. And we put all that teenage 
stuff in the first couple of acts. The baby breeding segment | which 
featured several women who claimed to have borne children for 
sacrifice at satanic rituals] that everyone's talking about was in the 
last 15 minutes of the program. That was a program about a topic 
that obviously tens of millions of people were interested in. It is the 
highest rated two-hour news documentary special in the history of 
NBC. It’s the highest rated documentary since 1976. I mean. 
there's something to say about that. 

On the other hand, advertisers stayed away in droves from the 
satanic special. Does that suggest that there is a limit to your value 
as a television product? 

What people overlook when they say that advertisers have stayed 
away is that five minutes was sold to Michael Dukakis's campaign. 
So if NBC is crying poverty over that issue. I think hypocrisy is 
again involved. Five minutes is ten 30-second spots in my calcula- 
tions. So how much money did they lose. how much money did 
they make? I think it was probably a wash. But looking at the 
bigger issue, if there is a trend back toward those days when 
advertisers said what kinds of programs should get on the air. | 
think that's dangerous. I think that to some extent it happens but I 
think that as long as it's a give and take. where the network or the 
syndicator has a say. the last word, I think that's fine. But if 
advertisers begin to have the veto power over what programs get on 
the air. I think that's dangerous. 

1 don't think that they were necessarily expressing a veto power so 
much as suggesting that there is a tremendous amount of choice as 
to the shows they want to be associated with, and the satanic 
special was not one of them. 

But let me suggest this. That program, as far as I know, received 
about 800 telephone calls to NBC headquarters in both Burbank 
and New York, about 60 percent of which were negative. That's 
approximately 500 negative calls, nationally. The letters and other 
responses 1 got, certainly the response we got from the people 
watching. was overwhelmingly positive. In contrast to those 500- 
odd calls from the entire country. the one station in Louisville. Ky. 
that attempted to preempt that program received 1,500 calls in 
protest. Three times that national number protesting the NBC 
affiliate's attempt to preempt it. [The station reversed its decision at 

Broadcasting Dec 19 1988 


the last moment.] Where it was successfully preempted in Salt 
Lake City, the station reported 2,000 calls in protest. They said the 
highest previous number they had ever received was 200. That’s 
the people talking. And I think the people on Madison Avenue are 
smart enough to believe that maybe they should give these pro- 
grams another look. 

As to the episode in which your nose was broken during an on-air 
brawl, Van Gordon Sauter, the former CBS News president who is 
now in syndication, seemed to suggest that it was your responsibil- 
ity to contain what he described as the “malevolent” adversaries on 
the show. Had the set-up been different on the show, he suggested, 
had [black activist] Roy Innis and [white supremacist] been at oppo- 
site ends of the set and kept on their stools, the brawl might not 
have happened. And you wouldn't have broken your nose or re- 
ceived the avalanche of nationa! publicity that you did. 

I think that the one thing people miss in this whole thing is the fact 
that we have never had anything like this happen before. I’ve 
gotten in plenty of scrapes in the field. In the hundreds and 
hundreds of shows I’ve done in the studio, I've never had a 
situation where there was physical violence. I never anticipated that 
it would become a physical brawl. I believe that Metzger and his 
cronies in the studio audience had that as their game plan. | believe 
they came to the studio with a premeditated intent to use the first 
provocation to declare physical war. | think that that's what their 
goal was, and that's why it was impossible to anticipate. 

So again the answer is TV has not gone too far? 

The answer is no. Does it strike you as mere coincidence that the 
skinheads are getting all the attention now in the last two weeks? 
Does it strike you as just pure happenstance that the local news 
stations in New York, for example, are running five-part series on 
the skinheads? 

Let me ask you to define three concepts: (1) responsible journalism; 
(2) irresponsible journalism, and (3) your own approach to television 

I think that responsible journalism should not be confused with 
objectivity, because objectivity, in my opinion, is impossible. 
Objectivity is a phony journalism school word. Everybody, to 
greater or lesser degrees, on different stories, is subjectively in- 
volved. It is impossible for us to divorce ourselves from the stories. 
Some of us are more up front about it, others do a better job in 

covering it up, but everybody brings a subjective bundle of person- 
al experiences to a story. Responsible journalism is fair reporting. 
Fairness is the real word. It doesn't even mean balance. Fairness is 
not balance either. Because what does balance mean? Equal time? 
Does that mean that you give the Nazis 30 minutes and you give the 
racial minorities 30 minutes? No, that's not balance. Fairness is to 
give a good honest reporting job, get the facts straight, and try your 
best not to muck it up with your own personal hang-ups or personal 
experiences. Irresponsible journalism is distorting the facts, not 
telling the whole story; it’s getting the facts wrong. My style is 
responsible, it's passionate, it's involved. The bottom line on me 
when I’m out in the field doing a story is that I’ll take the story as 
far as it goes. 

Can journalism be to any degree exploitative and still be responsi- 

Sure, sure. [ mean what is exploitative? Does that mean you do a 
hot topic during ratings period? You can still do a hot topic during 
ratings period and be responsible. 

Does the industry have a responsibility to impart what РІН call tradi- 
tional journalism—useful information in context? 


Even if viewers would simply rather have the high impact stuff that 
Morton Downey Jr. delivers all the time and you do occasionally? 

Downey is not a mass phenomenon. You have to recognize what 
Downey’s rating is nationally. It’s a specialty act. A 2.5 rating 
nationally is not a phenomenon. It’s a phenomenon because he’s 
big here in New York where the media are based. How big a 
phenomenon is he on the West Coast or in the middle of the 
country? Be aware of that. It's easy to write about him because he's 
so intentionally outrageous. But there's different strokes for 
different folks. Different programs have different responsibilities. 
The evening news has the job of telling us about the events of the 
day. That's its mandate. A daytime talk show is not an evening 
news program. A daytime talk show exists in the milieu that until 
recently—with the exception of Phil Donahue—has been the exclu- 
sive province of soap operas and game shows. You have to judge 
us in the contexts in which we exist. A daytime show is a different 
animal than an evening news broadcast. 

Do the specials, which have to be addressed separately from the 

NBC took week 12 (ended Dec. 11) with a 15.1 rating and a 24 
share. ABC followed in second place with a 13.2/21, while CBS 
trailed with a 10.7/17. In the evening news race, CBS won the week 
with an 11.2/20, followed by ABC's 10.9/20 and NBC's 10.8/20. 
A special broadcast of NBC's Night Court, nestled comfortably 
between Cheers and L.A. Law on Thursday night, earned a 23.9/39 
to rank first for the week. NBC's usual front-runner, The Cosby Show, 
pulled in just behind with a 23.8/38, according to Nielsen. 

Nielsen п Ме! (| Show Nielsen n 
1 239/39 N Night Court Special 28 152/25 С 
2. 23.838 N Cosby Show 29 147/25 A 
3. 23.7/737 М Cheers 30 14.5/22 C 
4. 23.2/36 М Different World 31 14.3/20 N 
5! 222/39 N Golden Girls 32 14.0/25 C 
6. 22033 A Roseanne 33 14.0721 C 
z 20.933 C 60 Minutes 34. 137/24 А 
8. 20.3/32 A Who's the Boss? 35 137/21 N 
9. 194/35 N LA. Law 36 13.7/23 N 
10. 19.234 N Empty Nest 37 13.6120 С 
11 18.5/31 A Monday Night Footbali 38 134/24 A 
12 18.029 A Growing Pains 39 13.020 A 
13. 17.9/27 A Moonlighting 40. 12.849 C 
14 17.5/28 A Head of the Class 41 12.7/19 A 
15; 17.5/32 М Hunter 42. 12.722 C 
16. 17.2/26 М NBC Monday Movie 43. 12.3/22 A 
17 17.325 С Яџаоірһ-Вепаеег 44 11.8/20 A 
18. 17.127 М NBC Sunday Movie 45. 11.818 N 
19. 16.8/25 N In the Heat of the Night 46 11.7318 A 
20. 16.6/25 N Matlock 47 11.7/21 N 
21 16.3/30 N Amen 48. 11648 C 
22. 162/24 N Family Ties 49 11.620 C 
23. 157/24 А Wonder Years 50 114/19 A 
24. 155/282 М ALF 51 WUT С 
25 15.4404 A ABC Sunday Movie 52 9745 A 
26. 15.4/28 N 227 53. 9.615 N 
27 152/26 A Full House 54 9.5/15 A 


Week 12 posts 35.3 million households 

While the Arbitron Ratings company doesn't have a national 
ratings service, per se, the company's 14 metered markets give 
one glimpse at how network programing fares around the country. 
For example, NBC's Night Court special ranked ninth in New York 
(with an Arbitron 20.4/31), fifth in L.A. (22.1/34) and third in Chicago 
(29.5/43). In Detroit, the program pulled in an Arbitron 31.4/48 and 
ranked first for the week. The cities where Night Court ranked 
lowest were Dallas and Houston, according to Arbitron. 

n Show Nielsen o Net п Show 
Dallas 55. 9.1/16 C Beauty and the Beast 
thirtysomething 56. 8.7/14 C Almost Grown 
Kate and Allie Special 57 85/15 A Battle of the Network Stars 
Hogan Family 58 85/3 C Paradise 
Knots Landing 59 8.5/14 N Sonny Spoon 
Murphy Brown Special 60 8.4/3 F America's Most Wanted 
Perfect Strangers 61 82/13 С 48 Hours 
Day by Day 62 8.2/12 F Married...With Children 
Midnight Caller 63 81/14 N Something Is Out There 
Murphy Brown 64. 7.712 C Equalizer 
20/20 65. 7.513 N  Tattingers 
Hooperman 66. 7.011 A Presidential Conf. Analysis 
Designing Women 67 6.812 A Murphy's Law 
Mission: Impossible 68 6.812 C Simon and Simon 
Falcon Crest 69 6811 F 21 Jump Street 
China Beach 70 6.712 C West 57th 
Mr. Belvedere 71 6.000 A  Knightwatch 
Highway to Heaven 72. 6.0/11 C Dirty Dancing 
MacGyver 73 609 C TV 101 
Miami Vice 74 5.8/9 F  Rock-Roll Xmas Special 
CBS Tuesday Movie 75 5.5/10 C Raising Miranda 
Wiseguy 76 4.88 F Duet 
Just the Ten of Us 77. 4.78 C Van Dyke Show 
CBS Sunday Movie 78. 44/7 C Annie McGuire 
Dynasty 79 4.3/8 F Reporters 
Magical World of Disney 80. 2.9/5 F Beyond Tomorrow 

Incredible Sunday © 1988 Nieisen Media Research, Arbitron 

Broadcasting Dec 19 1988 



talk show, bring a different brand of journalism to television? 

The specials are a place where Í can do what I have been doing for 
these many years at ABC. The talk show I can do to a limited 
extent. [ do an on-location video piece at the top of the program, 
but it’s only three to five minutes long. Basically what you have is 
a traditional, improvisational talk show. We spend months doing 
the evening specials, however, and we have some real hard-hitting, 
investigative stories. And what I resent more than anything is that 
the original investigative reporting that goes into those specials is 
so routinely overlooked. True, they’re different from CBS Reports 
and NBC White Papers, but neither of those vehicles is around 
anymore. Ours are not much different from 48 Hours or West 57th 
Street. 1 can’t be the only person in America to recognize the 
Geraldoisms that are going into these new CBS News productions. 
After I did American Vice and ABC News did A Plague Upon the 
Land, The Drug Epidemic in America, | could not have been the 
only one to recognize the similarity in approach. When 48 Hours 
did Aids Alley and they interviewed the exact same people in 
exactly the same neighborhood in central Brooklyn that I did the 
year before in Modern Love, ] could not have been the only person 

cops busting down doors and running into peoples’ houses, I could 
not have been the only one to recognize that PBS was doing 
something that I had been condemned for the year before. 

You mentioned earlier that you've been on the air almost two de- 
cades. How do you account for your longevity and why are you still 
So controversial? 

I think longevity is a function of the audience. I thank them for 
that. I’ve been through so many ups and downs in my career, I've 
gone through so many incarnations in terms of the programs I was 
doing. I survived the cataclysmic firing at ABC and the reason I did 
is that my trump card was always that people wanted to watch me. 
And people believed in me even if the critics didn't. 

Why are you still so controversial? 

I'm still doing the same thing. | hope that I have evolved as a man, 
as a professional. 1 don't know nearly as much now as 1 used to. 
There are many more rays in the universe than [ used to think there 
were. I’m getting better at my craft as time goes by. But I'm still 
the same person. I’m still someone who doesn't believe that 
because I’m marching to the beat of a different drum that I’m the 

to recognize that. When PBS runs a show on narcs and they have 

one who's out of step. 7 

Veteran TV producers form two new companie 

Among TV commitments are 
13-episode comedy and 
two-hour movie for NBC 

Two new Hollywood production entities 
were formed last week, including one that 
will focus primarily on television, while the 
second will focus at first on film and legiti- 
mate theater, expanding into television en- 
tertainment within six months. 

The new television company is being 
formed by writer-producer Tom Patchett 

Meet the man who's played 
a million games 

Broadcast games are Norm Clavir's only 
business. Find out about 

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Kaufman Patchett 

(ALF, Buffalo Bill and The Bob Newhart 
Show) and Kenneth Kaufman, former exec- 
utive vice president of Telecom Entertain- 
ment. Kaufman most recently served as ex- 
ecutive producer of the NBC made-for- 
television movie, In the Line of Duty: The 
FBI Murders. 

The new film, theater and television pro- 
duction entity is a partnership of former 
Norman Lear collaborator Jerry Perenchio 
and Richard and Lili Zanuck. Richard Zan- 
uck was president of 20th Century Fox in 
1962-70. Zanuck and his wife, Lili, recent- 
ly ended an 18-year film production part- 
nership with David Brown, husband of Cos- 
mopolitan editor Helen Gurly Brown. 

Patchett-Kaufman Entertainment will be 
based in Culver City, Calif. Patchett will 
serve as chairman and chief executive offi- 
cer of the new company and Kaufman will 
serve as president and chief operating offi- 
cer. The two men met in 1984 when Kauf- 
man was serving as co-executive producer 
for Telecom on an HBO Comedy Playhouse 
special and hired Patchett to direct the pro- 
gram (Best Legs in the Eighth Grade). Sub- 
sequent to that project, Kaufman turned 
again to Patchett to direct a comedy pilot 
for Showtime, entitled Washingtoon, and to 
produce the following 12-episode series. 

The two producers stayed in touch and 
became good friends, said Patchett. Pat- 
chett said that when the new partnership 
takes effect in January, his hands-on role as 
co-executive producer of ALF, along with 
Bernie Brillstein, will be reduced to consul- 

Broadcasting Dec 19 1988 


v $ 


Lili and Richard Zanuck 

tant, even though he will keep the executive 
producer title. ALF is expected to be re- 
newed a fourth year next season and will 
continue as a production of Alien Produc- 
tions, a partnership among Patchett, his for- 
mer manager and Hollywood producer, 
Bernie Brillstein, and producer Tony 

Patchett said last week that a 13-episode 
comedy series commitment he has from 
NBC will be produced under the Patchett- 
Kaufman banner. That series has not yet 
taken shape, but will be ready for air by fall 
of 1989, he said. In addition, NBC has 
ordered a two-hour movie (also serving as a 
pilot for a possible series) from the new 
company, based on characters from the Ar- 
chie comic strip. 

At the newly tormed The Zanuck Co., 
Richard and Lili Zanuck will serve as the 
creative forces behind the new partnership 
with Perenchio. Perenchio will do the deal 
making and oversee the company’s finan- 
cial and business affairs, as he did when in 
partnership with Norman Lear. 

The only announced project so far for 
Zanuck is a film based on the Pulitzer prize- 
winning play, “Driving Miss Daisy,” 
scheduled for release next spring. As for 
television projects, Richard Zanuck said 
last week that expansion to that medium 
won't occur perhaps for another five to six 
months. ‘‘It is not even in an embryo 
state,” he said of plans for television pro- 
duction. But the thought is to hire one or 
more seasoned television executives to de- 
velop the TV side of the business for the 
company. a 


“The people behind USA TODAY are 
determined to make it succeed. They 
have the talent, experience and 
wherewithal to do the job” 

—TV GUIDE, November 19, 1988 

SHOW is a graphically stylish new 
approach to news coverage, and 
should be encouraged" 

—BROADCASTING, October 17, 1988 

Managing Editor Jim Bellows has 
sharpened the stories and 
revamped the pace. 





"Since the premiere of USA TODAY: 
marked improverrent in the show's 

—John Roh*beck, ҮР, Gen. Mgr. 
KNBC-TV, Los Angeles 

"We see significant improvement in 
USA TODAY and we intend to stick 
with the program for the long term 

—Tony Kiernan, V.?,, Gen. Mgr. 
WLWT-TV, Cincinnati 

Were attracting more viewers 
and keeping them. Stay tuned— 
USA TODAY is on its way! 

Average Metered Market Ratings up 20% іп just 8 weeks! 

Source Nielsen, avg all telecasts wo 10/03 vs wo 1/28 



Restructured NPR maps 1990’s services 

Public radio can expand audience 
without becoming commercial, 

says Bennet; program churn likely 
as NPR identifies unserved targets 

National Public Radio will form a working 
group next month made up primarily of 
NPR outsiders charged with proposing a 
Strategic plan for the 1990's. And two years 
after radical restructuring of the way it is 
funded—now by stations at their discretion 
rather than by the Corporation for Public 
Broadcasting—reshaping of the national 
schedule has already begun at NPR, its 
president, Douglas Bennet, told BROAD- 
CASTING last week. 

Station programing discretion has been 
further increased in fiscal 1989 (which be- 
gan Oct. 1). he said, with the institution of 
program *'unbundling." In the past, NPR 
members paid a flat fee for all services. 
Now they have the choice to purchase news 
programing or performance programing or 
both. Further unbundling is likely, said 
Bennet, through ''additional services, not 
further division of the current schedule." 

Among potential expanded services, 
hourly newscasts are on the fast track for 
launch next July, and, said Bennet, NPR is 
looking at an additional "alternative morn- 
ing service’’ proposed by wXPN(FM) Phila- 
delphia general manager, Mark Fuerst. 
(NPR currently runs Morning Edition fol- 
lowed by Performance Today on weekday 

A shakeout of some current programs is 
possible next fall, when the changing dues 
structure will increase station incentive to 
move from full-time to part-time status. Àn 
NPR report on the program planning meet- 
ings considering the FY 1990 classical mu- 
sic schedule suggests that ''programs that 
are no longer successful or appropriate will 
be dropped from the schedule.” 

Mapping expansion in the 1990's 
Since learning last May that it is regularly 


reaching only 20% of the nation's popula- 
tion (BROADCASTING, May 30). public ra- 
dio has been wrestling with how to expand 
its audience. According to Bennet, “Тһе 
institutional rebuilding process is over” at 
NPR, which has set a goal of doubling its 
audience by 1992. “Тїе question." he 
said. “15 ‘what are our choices tor addition- 
al services?’ "' 

Public radio programing, however, need 
not become more commercial to achieve 
audience expansion, Bennet argued in ex- 
cerpts from an otherwise confidential mem- 
orandum issued to stations earlier this 

“First,” he said, ‘‘we should build the 


A One-Day Seminar presented by: 
Friday, February 10, 1989, Atlanta Airport, Georgia 

Expert Panelists Include: 

Mane L. Leibowitz, Esq. and Thomas J. Buono-authors of the Radio 
Robert J. Mancini, VP/Mgr., Chapman Financial 
preme Richard F. Blackburn, Partner, Blackburn & Co. 

Reservations are limited. Call Vicci Marrero (305) 576-4743. 

Broadcasting Dec 19 1988 

present service into a national cultural 
force’ by strengthening NPR's program- 
ing—exemplified by the intention to bolster 
NPR's news identity through the launch of 
top-of-the-hour newscasts next July. 

“Бесопд, we should use our present sys- 
tem, energized and reaching more listeners, 
as a base for developing ways to serve 
unmet needs of Americans through radio- 
..human needs...not simply the supposed 
radio needs of people now listening else- 

Noting that ‘‘radio is helping millions of 
men and women in developing countries to 
learn, to better care for their families and to 
empower themselves," Bennet suggested 
that domestic counterparts in the U.S. to 
those developing countries might provide a 
major source of new target audiences for 
"cultural" programing, both on the news 
and performance sides. 

Following the two courses, said the 
memo, public radio will “‘probably not 
[reach] the majority of Americans. We will 
reach the present and future leaders...and- 
..people whose needs are pressing.” 

Bennet added: **We could think of push- 
ing out into what commercial broadcasters 
до,” but there 15 ‘а real ethical concern 
about competing with your commercial 
brethren when you are subsidized.” 

Inviting outside help 

At the conclusion of its Dec. 7-8 meeting. 
the NPR board adopted a resolution to cre- 
ate a strategic planning working group com- 
posed primarily of noncommercial people 
outside public radio. The group is to submit 
a strategic plan for the 1990’s to the board 
in December, 1989. 

The schedule calls for NPR Chairman 
Wayne Roth to appoint next month ‘‘di- 
verse citizen leaders'' to join Roth. Bennet 
and the board's planning and priorities 
committee chairman Max Wycisk on the 
working group of 10 communications ex- 
perts, educators. public radio experts out- 
side the NPR membership `` and national 
representatives of various segments of the 
population that can help NPR ''address un- 
met needs in society.’ 

“Апу business not getting outside analy- 
sis and guidance these days is making a big 
mistake," Bennet said last week. “We 
could get another blue ribbon panel whose 
findings would not be informed by what we 
do. Or we could get a plan from within the 
system without the perspective" afforded 
by outsiders. ‘‘The trick is to try to get the 
best of both.” 

The stations—some representatives of 
which have expressed dismay at the idea of 
outside dominance of the group—"'*get final 
sign-off'' on the working group plan, Ben- 
net said. 

Little resistance to investing in planning 

and improved national services, however, 
was expressed at the meeting. ‘‘There will 
be reaction 107 an estimated 20%-25% 
NPR dues increase in FY 1990, said Martin 
Neeb, general manager, KPLU-FM Tacoma, 
Wash., who addressed the board. ‘Моє 
[members] expected a substantial rise," he 
said, but there is ''an overall sense that 
people feel what NPR produces is essential 
to local operation. NPR needs to be given 
room to grow or our audience won't 
grow....You must evolve all the time." 

Reshaping is underway 
NPR hosted a series of program planning 

meetings last month in San Francisco, Kan- 
sas City, Mo., and Washington. One-hun- 
dred twenty-nine managers and program di- 
rectors from 90 member stations attended 
the various meetings and, within a focus 
group format, expressed criticism of current 

NPR has proposed several actions based 
on dialogue conducted at those meetings. It 
will assemble a working group in January 
to review comments on Performance Today 
and suggest modifications to the series. 
NPR will also consider consolidating its 
classical music programs into one strip; 
consider moving World of Opera to a time 

other than Saturday afternoons; launch ‘‘a 
major effort to discover more locally pro- 
duced variety programs"' for national distri- 
bution; explore thedevelopment of new late 
night programing, and establish a central- 
ized ne vs desk to coordinate coverage of 
breaking news. 

Additionally, the news division will pro- 
duce pilots. some with member stations and 
independents, aimed at filling the daytime 
schedule. And, in response to station re- 
quests for greater lead time for program 
planning. marketing and promotion, NPR 
said it ‘‘will set up a program decision- 
making cycle. `` n 

FCC approves FM short spacing 

Commission says action will give 
broadcasters more flexibility; 

NAB is not pleased, thinks it could 
lead to AM-ization of FM band 

Over the objections of the National Associ- 
ation of Broadcasters. the FCC voted 2-1 
last Monday (Dec. 12) to give FM broad- 
casters greater flexibility in choosing anten- 
na sites and plotting coverage by permitting 
“<һоп spacing" of FM stations on a limit- 
ed scale. 

NAB President Eddie Fritts, echoing 
concerns raised by the trade association in 
FCC filings opposing any relaxation of 
inileage separations between FM stations, 
called the action ‘ће beginning of the end, 
ur nearly so. of FM broadcasting's reputa- 
uon for quality." 

The NAB's opposition was shared by 
FCC Commissioner James Quello. who 
«ast the dissenting vote. The decision. he 
said, could ‘ит FM into potential AM 
where you have too much interference 
among the stations.” 

But the majority—FCC Chairman Den- 
uis Patrick and Commissioner Patricia Diaz 
Dennis—said the concerns were unwarrant- 
са. ‘Ме are not going to AM-ize the FM 
service.” said Patrick. ''It is. in fact. a very 
modest step in the direction of allowing 
broadcasters to use the technology that ex- 
ists...t0 accommodate some of the real 
problems that they encounter with respect 
to [transmitter] site selection." 

Dennis said broadcasters now “асе four 
regulatory obstacles in selecting a site: zon- 
ing restrictions, air safety regulations, our 
principal city coverage rule and our mileage 
separation rules. This decision relaxes the 
mileage separation rules and thereby gives 
licensees more flexibility." 

To prevent stations from interfering with 
each other. the FCC established distances 
(in miles) that FM stations operating on the 
same frequency or adjacent ones had to be 
spaced from each other. The so-called 
"mileage separations."' set forth in the ta- 
ble of allocation, vary with the class of the 
stations. Class is determined by the poten- 
tial reach of the station, which is, in turn. 
determined primarily by transmitter power 
and antenna height. 

With its decision last Monday, the FCC 
will allow incumbent FM stations to reduce 

FCC Chairman Patrick 
their current spacing to that of the next less 
powerful class. The distance between a 
Class C station and another station on the 
same channel could be reduced from the 
180 miles specified on the table of alloca- 
tions to around 160 miles of Class С-І 
stations, said Lex Felker, chief of the 
FCC's Mass Media Bureau. In general, he 
said, spacing could be reduced between 
15% and 20%. 

Felker stressed that the FCC would stick 
to the table of allocation in allotting FM 
channels to communities. Only after a 
channel has been assigned to a broadcaster 
would the FCC consider a request for short 

spacing, he said. 

Felker also said the agency would contin- 
ue to require every station to maintain 
‘‘principal-city coverage over the commu- 
nity of licensee." 

To ensure that the FCC's already strained 
application-processing staff is not swamped 
by applications for short spacing. Felker 
said, the FCC initially will consider only 
requests for reductions of spacings of five 
miles or less. “1 am hopeful in the reason- 
ably near future we will have the automated 
capability to remove that processing restric- 

The FCC now has pending about 100 
requests for waivers of the mileage separa- 
tions, Felker said, adding: ‘‘Only those 
most egregious hardship cases are even 
considered favorably by the commission. `` 

Stations that opt for short spacing will 
have to pay a price. According to Felker, 
they will no longer be protected from inter- 
ference to the full extent afforded their 
class. Rather. he said, they would be pro- 
tected only to the extent of their actual 
signal contours. 

Under the proposal, the FCC anticipates 
таа! short-spaced stations would avoid in- 
lerfering with other stations by using direc- 
uonal antennas, already widely used in AM 
and noncommercial FM. or by reducing 
antenna power or height. 

As Patrick and Dennis noted. the action 
is principally aimed at giving broadcasters 
greater latitude in selecting a transmitter 


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Broadcasting Dec 19 1988 

site. But Felker said that it is also intended 
w give them more freedom in shaping or 
increasing their coverage. *'It...may actual- 
ly provide some opportunities for licensees 
lo upgrade, run a little bit more power and 
provide better service,’’ he said. 

In a prepared statement, Fritts lamented 
the FCC's decision to press forward with its 
short-spacing plan. **Without strict techni- 
cal safeguards, widespread use of FM di- 
rectional antennas will lead to increased FM 
interference and a decrease in service to the 
listening public," he said. ''With current 
technology it is impossible to determine FM antenna performs as it 
was designed,” he said. ““Тһеге is no such 
device as an FM antenna monitor." 

Fritts also said that allowing the use of 
uirectional FM antennas ‘‘will lead to a 
contour system of allocating FM stations,” 
lie said. "Like the difficult situation faced 
by AM broadcasting, a change to a contour 
protection system will increase interference 
among FM stations. With today's decision 
we have seen the beginning of the end, or 
uearly so, of FM broadcasting's reputation 
for quality.’ Ё 

Quello agreed. Once numerous licensees 
lave taken advantage of the short-spacing 
opportunity, he said, “уои have in effect 
reallocated much of the existing band. 1 
aoubt it will be very long before short spac- 
ing becomes an allotment tool." 

Rather than ‘‘opening the floodgates.’ 
Quello said. he would have preferred ‘о 
adopt a case-by-case approach where an 
applicant seeking to short space its antenna 
would be required to demonstrate that it has 
lost its site due to zoning changes, loss of 
land or other circumstances beyond a 
broadcaster's control.’ 

At Patrick's prompting, Felker denied 
the NAB's and Quello's charges that allow- 
ing short spacing and contour protection 
would lead to the `“ AM-ization'' of the FM 
band. The interference problems that 
plague AM are due not to the use of direc- 
tional antennas and a contour protection 
scheme as much as they are to the AM’s 
"*Jong-distance'' propagation at night, he 
said. FM has ''more or less" the same 
propagation. day and night. he said. 

At one point during the meeting, after 
Felker talked of the benefits of the short 
spacing, Quello used a little sarcasm to 
express his displeasure: I'm glad you are 
uoing so much for the broadcasters in in- 
creasing their flexibility and all that when 
un overwhelming majority oppose this."' 

Although the NAB, which represents 
more than 5,000 members, opposed short 
spacing, several broadcasters supported it 
in their FCC filings, as did the Association 
of Federal Communications Consulting En- 
gineers (BROADCASTING, Sept. 7, 1987). 

Tennessee broadcaster William Barry is 
among those looking forward to the FCC's 
relaxation of the mileage separations. Не 
said he has been having trouble maintaining 
ine desired coverage of WQZQ(FM) Dickson, 
Yenn., because of upgrades on stations to 
іле north and south of it. “This will give us 
a little maneuvering room," he said. He 
said he will ask to short space the station 
und use a directional antenna '*so we won't 
hurt anyone. n 




VOA expansion. The Voice of America has opened nine new broadcast studios at its 
Washington headquarters as part of a comprehensive VOA modernization program 
launched in 1983. The new studios, which were built by Rockville, Md.-based Grunley- 
Walsh, are equipped with the latest in broadcast and recording technology, including 
custom audio consoles from Nashville-based Harrison Systems and telephone systems 
for interviews, two-way interactive programs and conference calls. The studios will 
replace ones that have been in continuous use since 1954. A second group of 10 studios 
will be operational in late 1989. 

The total cost of the studio project is $6.5 million. VOA has already spent about $365 
million worldwide updating its broadcast equipment and relay stations. 

Pictured above: Ali Abbas (I) and Mohammed Nasir Maiwada of the Hausa service of 

Studying Murrow. Beginning next month, Fordham University, New York, will offer a 
course on the work of Edward R. Murrow. “The Murrow Years: 1938 to 1965" will follow 
Murrow's career and contributions to broadcast journalism from his accounts of the 
German bombings of London to his television documentary works, See it Now and the 
CBS Reports series. 

A reception was held to announce the course at Fordham's Lincoln Center campus. 
Walter Cronkite was one of the speakers who recalled Murrow's achievements: "What Ed 
brought to this business is something far greater than any of us have since. Solely and 
singly and individually, he enunciated a doctrine of fairness, of fair play, of honesty, of 
integrity, that had not been heard in the broadcast field up to that time. 

The four-credit undergraduate course will be taught by Joseph T. Dembo, who was 
with CBS for 28 years and acted as vice president of news for CBS Radio, New York, until 
July 1. Dembo joined Fordham last September as a professor. 

Pictured (I to r): Dembo; Janet Murrow, Murrow's widow; Cronkite, and Joseph A. 
O'Hare, Fordham University president 

Broadcasting Dec 19 1988 

PacTel’s Lee Cox: Sizing up the cable industry 
from the other side of the fence 

Phone company president tells 
why telcos should be allowed 
into the cable business 

Lee Cox, president and chief executive offi- 
cer of PacTel Corp., the unregulated arm of 
Pacific Telesis Group, just wants to enter 
the cable business as a "plain old cable 

In an extended interview with BROAD- 
CASTING, Cox said Pacific Telesis—one of 
the seven regional Bell operating compa- 
nies created by the breakup of AT&T four 
years ago—wants to acquire cable systems 
outside its service areas in partnership with 
cable operators. And, at least for the fore- 
seeable future, that is all it wants to do. 

"We're not interested in entering broad- 
cast television,” said Cox. "We're inter- 
ested in being a franchised cable operator 
outside the franchise area.... We're not in- 
terested in owning movie studios. We're 
not interested in producing original pro- 
graming content for broadcasting. We don't 
want to be like Grant Tinker—although we 
admire him. We don't want to own NBC, 
ABC, CBS or the Fox network. We really 
want to be a cable operator and owner,'' he 
said, and, another telephone company, like 
Сеше], “оуп and operate the system that 
carries the medium. the entertainment me- 

Many cable operators have been eyeing 
PacTel warily since its interest in cable 
became public. It joined with United Artists 
to take a hard look at Rogers, which even- 
tually sold its systems to Houston Indus- 
tries. Stili, Cox’s position on matters relat- 
ing to cross-subsidization and fiber are 
similar to those of some cable operators. It 
would want tọ see structural and accounting 
safeguards if telephone companies are al- 
lowed to own cable systems inside their 
own service area. It believes widespread 
fiber optic delivery is at least a decade 
away. It wants to get into the cable business 
because it believes it is a natural extension 
of its existing businesses, but sees itself as a 
First Amendment speaker only to the extent 
that ‘‘we carry programming and make de- 
cisions as to what goes on or off within the 
current legal guidelines that exist." 

"We believe the rules related to relation- 
ships between cable operators who are cus- 
tomers, if they want to be, and telcos, 
should be relaxed," said Cox, sketching 
out PacTel's regulatory position, “50 that if 
they wish, they can be in partnerships to- 

"Now the FCC has absolutely no other 
jurisdiction other than in that; they don't 
have anything to do with the modified final 
judgment, they can recommend to Con- 

gress—and so it is an advocacy body in that 
case, not a jurisdictional body."' 

And, “метте going to say we think there 
is absolutely no reason—economic or oth- 
erwise, why we can't be in the cable busi- 
ness outside our franchise area.” 

At the same tme, Cox said, ‘‘We’re 
against any kind of restrictions on our busi- 
ness that would prevent us from meeting 
customer needs.... And we believe that 
there will be broadband data applications in 
the future and other broadband video appli- 
cations that we want to be able to provide. `` 

`*$о therefore, we don't want any kind of 
language and any law that says we may not 
be able to do that —if the customer wants it 
and we can provide it. And broadband vid- 
€o services have a lot of business applica- 
tions, for example, that I don't see cable 
TV being interested in at all. They're not in 
the business yet, and they had an opportuni- 
ty to do that for the last 25 years or so. and 
they're not in those businesses. But the Bell 
companies do serve business customers to- 
day extensively and would like to fill out 
their full product line—so I think that's 
what you'll see." 

Isn't that a contradiction? 

‘‘There is no contradiction there at all."' 
said Cox. ‘‘What I said is that if a cable 
operator wants to come to us and say: “You 
guys dig up the streets and put in your 
plant, Га like you to do that for my system 
here in this new town.” I think the rules 
should be relaxed so that that kind of a deal 
is possible. Now we're talking about some- 
thing completely different when you talk 
about being a carrier for everybody. And 
what I'm saying is if at some time in the 
future, laws change and you have to think 
about what you do if they did, then there 

Broadcasting Dec 19 1988 

ought to be structural and accounting safe- 
guards to protect the rate payers from cross- 
subsidy and whoever it is—the cable opera- 
tors—from unfair competition. 

tI think what they're saying is don't ever 
change it, and what I’m saying is, yes, but 
if it's eventually changed, you need to dis- 
cuss under what terms it would be changed, 
and I’m saying it would have to have struc- 
tural and nonstructural safeguards." 

Cox said PacTel has been presented with 
between 20 and 50 deals in the past year, 
both large and small, domestically and in- 
ternationally, and systems that both were 
and were not on the block. It is still likely 
the company would first enter the business 
on a joint venture basis with an existing 
operator, said Cox, before it entered on its 

While Centel has its cable systems on the 
block, Cox said ``we һауе no inside track 
with Centel; they just happen to be in some 
of the same businesses we're іп.” System 
deals are the primary point of discussions 
between PacTel and other cable operators, 
Cox said. 

Like any other potential cable buyer, Cox 
said PacTel focuses on the numbers. ‘‘This 
business has good operating cash flow mar- 
kets.” said Cox, ‘thats what I look for. If 
you have a lot of revenue, that's nice—and 
if you have good operating capital margins, 
that's nicer. And so that's what we're look- 
ing for, and the capacity to increase those.” 
Underpenetrated or undermarketed systems 
are also attractive, he said, as are systems 
where two-way interactive technology is 
underutilized or local advertising revenues 
are underrealized. 

Cox also believes that fiber will not play 
a major role for many years to come. Re- 
placing copper with fiber won't happen un- 
tilnear the end of the century. Cox believes, 
primarily because of cost reasons. A single 
fiber into the home operated by the tele- 
phone companies and carrying cable pro- 
graming exclusively? “I don't think that's 
in the cards," said Cox. 

*I think that fiber is an eventual distribu- 
tion medium that's way into the next centu- 
ry." said Cox. “Ч think fiber is going to 
make sense eventually. Because it has more 
capacity and it's cheaper to maintain and so 
on, but not yet is it cheaper to put in, and 
there's no method yet of switching fiber to 
carry video signals." 

Although PacTel is not a strong propo- 
nent of fiber, it believes it brings other 
attributes to the cable industry. "What we 
bring to the party is a source of cash and 
liquidity to the cable markets,’ said Cox, 
"which would tend to increase the value of 
current properties for current owners. We 

bring a long standing experience in serving 
customers through a distribution system 
that goes to their home and connects to our 
central office...[and] we bring a long 100- 
year experience of dealing with customers’ 
billing questions and their service ques- 

Overbuilds, long a concern of the cable 
industry, especially when telephone compa- 
nies are mentioned, do not make economic 
sense, said Cox. ‘‘We have looked at some 
of the overbuild situations in the U.S. and 
so far at least...they haven't made good 
economic sense. So we're not interested in 
coming into the business as an over- 

Even with all this goodwill, some in the 
cable industry are wary of PacTel entering 
the business, even beyond its service area. 

Cox has sensed that concern and admits it is 
there *'for probably some good reasons— 
but I think those reasons are past reasons...] 
think we ought to look to the future and 
think of how we can maintain a viable 
industry for both of us.” 

Cox points out that PacTel did not object 
when Comcast entered the cellular radio 
business. “І don't see any reason why ап 
RBOC outside its franchise area operating 
as a plain old cable operator presents any 
threat at ай,” he said. ''It'd be no different 
than if Ford or General Motors decided to 
do that or a small company decided to do 

Cox also foresees the day when cable 
companies will want to get into the tele- 
phone business. “І there were fair compe- 
tition, I think it’s probably inevitable that 

they would want to do that, Cox contin- 

And although fiber is not in PacTel’s 
immediate plans, Cox beleves HDTV, to 
which fiber is often linked, is a crucial 
question facing the country. “I'm very 
worried...that the Japanese will completely 
dominate it,’’ he said, including the manu- 
facturing of new TV sets, which would 
exacerbate the U.S.'s trade deficit. ‘‘I think 
that HDTV is coming; the question is when 
and who will provide it. And Га like to see 
American companies at the forefront of 
that, rather than being one manufacturer. ... 
I think the industry in America or the gov- 
ernment in America should look at that and 
say: ‘I’m concerned about that, we already 
have a balance of payments problem. Is it 
going to get worse?’ "' D 

Jones using fiber-coax arteries in 

Replacement in Broward system 
will comprise 1,000 fiber miles; 
current coaxial wiring will be 
tied in and kept as backup 

Jones Intercable plans a $3 million fiber 
optic-coaxial cable rebuild in its Broward 
County, Fla., system, which, the company 
believes, takes fiber application by cable 
companies further than it has been taken 
before. Jones plans to lay 1,000 ‘‘fiber 
miles’ and purchase 50 AM lasers and 52 
optical receivers, using a configuration not 
seen elsewhere in the industry, according to 
Bob Luff, Jones group vice president, tech- 

Jones plans to run the fiber several 
blocks away from, but parallel to, the 800 
miles of existing coaxial cable, said Luff. 
Four strands of fiber will be broken off 
from the main multifiber artery (there will 
be eight arteries in all from the headend). 
Those strands will be interconnected at ev- 
ery fifth amplifier on the coaxial cable plant 
using the optical receiver. That receiver 
will convert the signals for transmission 
over the coaxial distribution systems into 
the neighborhoods using an A/B switch that 
Jones has developed. The typical 40-ampli- 
fier cascade in the system will be broken 
into eight, 5 amp cascades, for instance, 
said Luff. So at amplifier number 10, 15, 
20, etc., four strands of fiber will be woven 
into the coax plant. The coaxial plant will 
otherwise stay in place as a backup, he 

One key advantage of this setup, said 
Luff, is that signal degradation will be 
greatly reduced, as will maintenance costs, 
since the signal quality at any point along 
the fiber will be as good as that at the 
headend. It will also allow for signal redun- 
dancy, so outages can be confined to rela- 
tively few customers. ''The path redundan- 
cy we think is one of the greatest benefits of 
fiber," said Luff, since outages rank among 
subscribers’ chief complaints. And, as 
Jones replaces the coaxial amplifiers as part 
of the rebuild, fewer homes will be without 
service during the times when the technol- 
ogy is being replaced, said Luff, because 
fiber allows for further signal isolation. 

Another key point, said Luff, is that 
Jones will limit the number of channels sent 
on one laser to between 12 and 18, going 
against an industry trend of one laser, one 
fiber over five miles or so, said Luff. By 
using more lasers, Jones has reduced the 
cost-per-laser from around $50,000 to 
around $30,000, and has also allowed for 
better performance since each laser is trans- 
mitting fewer channels. ‘‘If you reduce the 
number of channels,” said Luff, ‘‘the laser 
performance improves dramatically." The 
cost does rise over all, said Luff, since 
more lasers are used, but it is made up for 
by the improved signal quality and expand- 
ed channel capacity. 

An added benefit to the fewer-channels- 
per-laser technique, said Luff, is that no 
signal conversions are needed once the sig- 
nal reaches the optical receiver. Channels 2 
through 12 are on laser A, for instance, said 
Luff, and channels 13 through 26 are on 
laser B. The receiver is sequenced the 
same, so the tubes, transistors and capaci- 
tors of coax signal conversions are not 
needed, said Luff, saving time, space and 
money. All the equipment can fit inside a 
Jerrold amplifier housing unit, said Luff, 
representing another advantage of AM fiber 
over FM. With FM, an operator has to 
invest in real estate and a building for fiber 
installation. “ЕМ comes at a significant 
cost of real estate and complexity," Luff 

There will be eight major fiber arteries 
coming from the headend in the 35,000- 
subscriber Broward system, said Luff, be- 
cause the company wanted to avoid having 
too many fibers in one bundle. Each artery 
will carry between 42 and 46 individual 
strands of fiber. 

The use of fiber will also eliminate a 
second headend that had been at the far 
reaches of the system and was connected to 
the first headend by microwave link. That 
second headend will disappear into the fi- 
ber-coax rebuild, said Luff. (Eliminating 
the second headend also simplifies the in- 
sertion of commercials on cable networks, 
which is expected to become more impor- 
tant to operators in the future.) To replace 
that microwave link as part of Jones's plans 

Broadcasting Dec 19 1988 

Florida rebuild 

to expand channel capacity and improve 
reliability, Luff said, would have cost $1.5 
million. The fiber, lasers and optical receiv- 
ers for the entire system will cost only $1.5 
million, said Luff, pointing to further sav- 
ings. Jones will kick in another $1.5 mil- 
lion for replacing amplifiers and other non- 
fiber portions of the rebuild, making the 
overall cost about $3 million for the 1,000 
fiber miles, roughly the same per-mile cost 
for a coaxial rebuild, Luff said. 

Another cost savings was realized in 
Jones not using feed forward amplifiers. 
"We don't turn the amplifiers around,’ 
said Luff. By eliminating the need for high- 
cost, high-powered feed forward amplifi- 
ers, Jones saved $500,000 on the rebuild, 
said Luff. 

Jones will be buying the fiber from 
CommScopeAlcatel, said Luff, and the la- 
sers and optical receivers from Catel Com- 
munications. Luff said the system has been 
tested in Catel's labs and ‘‘it has outper- 
formed our expectations.’’ Florida weather, 
with its sometimes violent rainstorms, puts 
an added pressure on above-ground systems 
of electronic communications, he noted. 

The significance of where Jones is head- 
ing in Florida, said Luff, has even greater 
ramifications for the cable industry. “We 
have hit a brick wall,” said Luff, referring 
to the industry topping out on channel ca- 
pacity at 550 mhz. ““Тһеге is no way of 
stepping across that barrier," he said. And 
with overbuilds, the intentions of the phone 
companies and HDTV, the industry *'is go- 
ing to have significant pressure to expand,”’ 
he said, and fiber can help solve that dilem- 
ma. ““Тһе cable industry, through this mod- 
el, is in the position to double the capacity 
at a very small capital improvement," Luff 
said. And it does nothing to make obsolete 
an operator's existing plant, he said. 

Luff said Jones Intercable Chairman 
Glenn Jones has coined the term CAN, 
standing for cable area network (like LAN 
[local area network] in phone company ter- 
minology), to describe Jones's fiber appli- 
cation. And CAN may appear elsewhere. 
Luff said Jones has several other cable sys- 
tems under consideration for similar de- 
ployment. a 

MSO's, cities differ over cable technical proposals 

Comments find cable operators 
supporting commission plan 
for Class ! standards on 

Ciass II-IV channels; 
municipalities are against it 

The views of cable system operators and 
local governments clashed in comments to 
the FCC on proposed changes in the com- 
mission’s technical standards for cable TV 
transmission. MSO's wrote in favor of the 
FCC's proposed extension of the current 
national Class I channel standards to Class 
H-IV, while cities and other local govern- 
ments asked for the flexibility to set their 
own standards. 

Class 1 channels are retransmitted local 
broadcast stations. The commission set a 
standard for picture quality on those sta- 
tions in 1972, mandating specific picture 
quality levels. But in the years since, three 
other classes of cable channels have been 
established: Class ПІ, satellite-distributed 
basic channels; Class lil, scrambled pay 
services. and Class IV, nonvideo services, 
such as data, audio-only and two-way com- 
munications. No standards have ever been 
established for those classes. In a Supreme 
Court decision, City of New York v. FCC, 
handed down just before the release of the 
FCC's proposal last August. local govern- 
ments were denied the authority to set their 
own standards for Class П-ІУ. 

“То raise the issue of local regulation 
again only months after approval of federal 
preemption by a unanimous Supreme Court 
is unwarranted and most certainly not in the 
public interest," wrote Western Communi- 
cations Inc., operator of cable systems in 
California and New Mexico. “Given the 
breadth and speed of cable's development 
in this country, uniform technical standards 
remain as necessary as ever to preserve 
technological innovation and reduce the 
costs of providing cable service." Western 
jeined other system operators and the Na- 
tional Cabie Television Association in sup- 
porting extension of the Class I regulations 
to other classes. 

NCTA, however, rejected extension of 
the standard to nonvideo signals. !t listed 
three reasons for leaving those signals un- 
standardized at this time. ‘*Nonvideo tech- 
nology remains in its infancy,” and setting 
a standard now could halt technological 
progress, NCTA said. Because the different 
nonvideo services are different in nature, it 
claimed that one set of technical parameters 
will not fit all of them. 

Finally, the association said that in its 
interpretation of the Cable Communications 
Policy Act of 1984 and City of New York v. 
FCC the FCC is required to set technical 
standards for video signals only. Although 
several local governments wrote that video 
and nonvideo standards are required to 
judge a system's ''signal quality" during 
franchise renewal proceedings, NCTA said 
that nonvideo judgments could be made 
"on a subjective basis.” 

New York City's comments not only op- 
posed Class I standards for Class II-IV, but 
suggested major changes in Class 1. ““Тһе 

commission's present guidelines do not 
provide a meaningful basis for evaluating a 
cable operator's signai quality," New York 
said. Along with changes in four of the 
current parameters, it listed nine additional 
parameters that should be regulated. Should 
the FCC choose to reject New York's num- 
bers, the city suggested formation of a task 
force made up of cable operators and local 
franchising authorities to devise new na- 
tional standards. In case the commission 
decides against new parameters for Class I, 
New York asked for the authority to set its 
own standards for Class 11-1У. 

“Тһе guidelines which the commission 
now uses for Class 1 channels and which it 
proposes to extend to Class II-IV channels 
were developed some 16 years ago and do 
not reflect contemporary technological re- 
alities,"" the National League of Cities 
wrote. It proposed another set of parame- 
ters, developed by the National Association 
of Telecommunications Officers and Advi- 
sors, which was longer than the list submit- 
ted by New York City. 

A major concern of MSO's was the pos- 
sibility that diverse standards, would stifle 
technological advancement. TeleCable 
Corp.. operator of 22 cable systems, listed 
satellite distribution to headends, address- 
able decoders and feedforward amplifiers as 

advances made possible through the ability 
of the cable industry to deal directly with a 
federal authority, which was able to waive 
its rules on special occasions. ‘‘Few of 
these technologies could have flourished if 
their deployment was handicapped by thou- 
sands of competing franchise restrictions, 
administered by local authorities," TeleCa- 
ble said. 

The City of Los Angeles has been con- 
ducting franchise renewals of its 14 cable 
systems over the past two years based on 
standards beyond the FCC's. None of those 
franchises "'have ever asserted that these 
standards would create impediments to 
technical innovation or that they had to 
suffer unnecessary costs as a result of these 

General Instruments Corp. had no com- 
ment on the extension of the Class I stan- 
dard to the other channels, but was con- 
cerned that the Class | provisions will not 
be adequate for a possible future channel 
class, HDTV. ''There is no reason to think 
that the advanced or high-definition TV for- 
mats used on cable television systems in the 
future will be sufficiently NTSC-like that 
the current specifications would be appro- 
priate,” GI said. It asked the commission 
to specify that the Class 1 standard does not 
apply to non-NTSC video signals. о 

Soviet salute. Media and business luminaries attended a Washington breakfast honor- 
ing Aleksandr Yakovlev (|), a member of the Soviet Union's Politburo and chairman of the 
Central Committee's International Commission. Among those present were NBC Presi- 
dent Bob Wright, Washington Post Co. Chairman Katharine Graham and ABC News 

President Roone Arledge. 

The event was hosted by Charles Wick (r), director of the United States Information 
Agency, who said that Yakovlev, formerly head of the Central Committee's propaganda 
department, had helped bring about a "contrast to the old thinking," when the two 
countries complained to each other without making things work. The Soviet Union several 
weeks ago agreed to stop jamming Radio Liberty and Radio Free Europe broadcasts 
throughout the USSR and much of Eastern Europe. 

Yakovlev was asked by Ed Ney, chairman of Paine Webber Young & Rubicam 
Ventures, if the cessation of jamming would be permanent. The Soviet official replied: 
“The question must be placed within the context of U.S.-USSR relations...and if they 
improve | have no grounds to think it won't be permanent." 

The event came at the end of a visit by Yakovlev and Soviet President Mikhail S. 
Gorbachev to New York, a visit cut short by their return home due to the earthquake in 


Broadcasting Dec *9 1988 


U.S. cable companies are turning 
their attention—and investment 
dollars—to systems overseas 

U.S. cable companies, which first invested 
in overseas cable TV systems more than 
five years ago with less than spectacular 
results, are now going offshore again in a 
big way. While their numbers may be few, 
their apparent commitment is not, with hun- 
dreds of millions of dollars in investments 

But the rank of investors, among them 
cable operators United Cable, Jones Inter- 
cable and Comcast and regional telephone 
companies Pactel and USWest (see chart, 
below), face high risks and returns long in 
coming, with international cable still facing 
a broad range of unfriendly regulatory con- 
strictions, competition from other new me- 
dia, underdeveloped infrastructures and a 
lack of cable-unique programing, among 
other problems. 

But priming investors’ interest is the ex- 
panding television market abroad (where 
cable is said by many to be at the same 
stage it was in the U.S. a decade or two 

ago) with millions of viewers throughout 
Europe and along the Pacific Rim looking 
for and finding new programing choices 
through cable and satellite TV. 

Although many of Europe's smaller na- 
tions are already densely wired, cable still 
reaches less than 15% of Europe's TV audi- 
ences, and larger nations such as Great 
Britain, France and West Germany are only 
beginning to be cabled. Other uncabled na- 
tions, such as Spain, also have cable and 
5МАТУ (satellite master antenna TV) ро- 
tential, argue observers, including former 
FCC cable branch chief Steve Ross, now of 

the Washington law firm of Fletcher, Heald - 

and Hildreth. 

In Asia, as well, there are plans to double 
Japan's cable viewership from today's 5.3 
million to 10 million by 1998, and Hong 
Kong is still deliberating over what is said 
will be the world's largest cable franchise, 
passing 750,000 homes. 

Helping to push some U.S. cable opera- 
tors into the world arena is the state of the 
domestic cable industry. According to Pat 
Lombardi, a member of the board of direc- 
tors of Jones International and president of 

Who owns what where 

The chart below lists interests held by U.S. cable companies and regional telephone 
companies in non U.S. cable franchises or cable companies, with major partnership 
percentages listed where known. Total households in franchise are listed where systems 
are not yet built or information on homes passed was not available. Systems not yet built are 

indicated by an asterisk. 









Arberdeen, Scotland 
Ealing, UK (20%) 
North West London, UK (franchise bid pending) 
Stofa AS (50%), Denmark 
East London, UK (89% interest with PacTel) 
Redbridge, UK (89% interest with PacTel) 
Windsor Cable, UK (less than 5%) 
Greater East London. UK {franchise bid pending) 
East London (89% interest with Jones) 
Redbridge, UK (8996 interest with Jones) 
Westminster, UK (22.5%) 
Bristol, Thames Estuary North, Thames Estuary South, UK 
Croydon, UK 
Caswell, UK 
Norkable (30%), Norway 
Svenkakablevision (30%), Sweden 
Birmingham, UK (25%) 
Camden, UK 

Paris, France (1096) 
Hong Kong (franchise bid pending) 

Broadcasting Dec 

250,000 tot. hh/* 
150,000 101. hh/NA 
225,000 tot. hh/* 

150,000 tot. hh/NA 
225,000 tot. hh" 

700,000 tot. hhi* 
125,000/1 1,000 

70,000 homes, 
10,000 bus./NA 

19 1988 

telcos eyeing Europe, Asia 

the company heading its international in- 
vestments, Jones Capital Markets Inc., the 
U.S. cable industry is ‘‘maturing,’’ with 
system prices reaching near record levels, 
while at the same time, U.S. multiple sys- 
tem operators see the opportunity to invest 
in developing businesses abroad using mar- 
keting and other skills honed in their do- 
mestic cable experience. 

United Cable’s Nimrod Kovacs, group 
head, United Global Programing, said his 
company began looking at new growth op- 
portunities more than a year ago and also 
found prices for U.S. systems rising at such 
a clip that the company began to question 
whether further system purchases here 
would be the best way of reinvesting. 

United Cable, subsequently merged with 
United Artists, has since developed the 
most extensive international cable system 
portfolio to date of any U.S. MSO, with 
franchises covering nearly a million homes 
in Great Britain, and other interests in 
Scandinavian cable. Kovacs said the com- 
pany is seeking another million homes 
passed in the UK, is pursuing interests in 
Finland, Denmark, Ireland and the rest of 
the continent and has targeted one million 
subscribers internationally within five 

Jones has also pursued its interest in the 
UK, where it has a stake in the East London 
franchise that encompasses the massive 
Dockland business-residential development 
project, and in France, where it has a share 
in the company running the Paris cable sys- 
tem. Among other MSO's with internation- 
al cable interests, new or long-standing, are 
Comcast, Cox and ATC. 

Interest in overseas cable is not limited to 
cable operators, however, points out Mark 
Sena of Communications Equity Asso- 
ciates, a Tampa, Fla.-based cable broker. 
For Sena, the biggest news lately has been 
the arrival of U.S. telcos like US West, Pac- 
tel and others onto the international cable 

One reason telcos are so interested in 
international cable, said Sena, is that some 
nations, most notably Great Britain, foster 
interest in cable by allowing companies to 
о telecommunications services as 

But both United’s Kovacs and others 
wam against viewing overseas cable as a 
quick and easy return on investment. Said 
Kovacs: ‘‘This is a very risky deal because 
there is absolutely no precedent and experi- 
ence to date has been mixed at best.” 

Abe Patlove, vice president, planning 
and development, Comcast Cable, recalled 
that in 1983-84, the cable industry in the 
UK, for example, got off to a ‘‘false яаг” 
because participants saw a surface similar- 
ity to the U.S.cable industry and got caught 
by important differences in subscriber men- 

tality апа saes ana опипу wemugues. 

Although investors may be more aware 
of marketing pitfalls, other major impedi- 
ments remain, especially to Americans, in 
regulatory constraints ranging from limits 
on foreign investment to complex local 
planning procedures. 

In the UK, for instance, where the major- 
ity of foreign investments appear to reside, 
ownership rules prevent any non-European 
Community company from controlling a ca- 
bie operator. Some new investors, such as 
United Cable and Jones in its East London 
partnership with Pactel, have developed in- 
novative trust structures that abide by non- 
control laws, yet allow American cable 
companies to provide their expertise to sys- 
tem operators and so protect their invest- 

Britain's cable regulation is also in a 
state of flux pending a wide-ranging gov- 
ernment media revamping proposed last 
month (BROADCASTING, Nov. 14). Ironical- 
ly, however, the possibility of change after 
1991 under the new laws has speeded the 
British franchising process, so that fran- 
chises covering as much as 25%-30% of the 
UK may be granted under the current, more 
favorable setup, explained Jon Davey, di- 
rector general, UK Cable Authority. 

In other nations, such as France and 
West Germany, restrictions on outside in- 
vestment and public control of most fran- 
chises combine with powerful authority ex- 
епей by state or local authorities to 
complicate the process for those seeking to 
invest in franchises. 

Such restrictions have kept ATC, the 
U.S.’s second-largest MSO, from extend- 
ing its limited international cable invest- 
ment. According to a spokesman, the com- 
pany dislikes investing in operations it 
cannot manage and is not particularly fond 
of the high level of government involve- 
ment found overseas. 

Another formidable challenge to inves- 
tors is posed by the new delivery technol- 
ogies competing with cable, particularly the 
new generation of direct broadcast satel- 
lites, exemplified by the Luxembourg Astra 
satellite launched this month and the British 
Satellite Broadcasting venture to launch late 
next year. 

In at least one country, France, cable has 
been partly held up not so much by a new 
satellite technology as by the young terres- 
trial pay TV service Canal Plus, whose 
success on the ground has neutralized one 
of cable's leading attractions, pay movie 

American cable backers argue, however, 
that cable will do well in the competition 
with Europe’s DBS. According to Com- 
cast’s Patlove, for instance, while both As- 
tra and BSB will target the UK market with 
a combination of at least a dozen English- 
language pay and ad-supported channels, 
the two satellites use different transmission 
technologies, forcing consumers not only to 
buy two dishes or a motorized aerial to 
receive the signals, but more receiver elec- 
tronics as well. In combination with satel- 
lite program fees, cable becomes a compar- 
ative ‘‘bargain,’’ he said. 

Cable may have little advantage over 
DBS in infrastructure, however, despite its 
longer presence in Europe and other re- 

ымыз. MALLUME LU UDI S 1YUvaes, vasi 
industry elements, such as data manage- 
ment, hardware and service industries, are 
“nonexistent” outside the U.S. 

Programing is something cable had not 
been lacking until new DBS services threat- 
ened to shift the leading services toward 
direct-to-home delivery. A number of 
American programers have, in fact, offered 
Europe satellite channels, such as Viacom’s 
MTV and Turner’s CNN. It was cable’s 
slow development in the region, however, 
that has now led a number of key satellite 
programers, like Rupert Murdoch’s Sky 
Channel, to seek the alternative delivery 
form of DBS. 

According to Kovacs, it is imperative for 
cable to retain competitive programing, and 
in conjunction with United's system invest- 
ments, he said, the company will increase 
its stake in the international programing 
area. In a joint venture with U.S. cable 
documentary service The Discovery Chan- 
nel, for instance, TDC will launch in Eu- 
rope next spring as an ad-supported, six- 
hour-a-day service for cable 

United also has interests in UK-based 
European cable services The Arts Channel 
and Bravo, and may look into developing a 
regional sports service, Kovacs said. 

Viacom’s MTV has also been an active 
overseas programer, with some six million 
cable subscribers in 11 countries of Europe, 
and, in Japan, an association with Tokyo 
Broadcasting System that brings about five 
hours of weekly programing to some 30 
million homes, and plans for a 24-hour 
music service in conjunction with cable TV 
development there. d 


Amnesty International's Human Rights 
Now Tour, distributed by Radio Vision 
International, aired Dec. 10 (Human 
Rights Day) in at least 55 countries, 
including nations identified by Al as hu- 
man rights violators, The three-hour 
rock concert film, including регог- 
mances by Bruce Springsteen, Peter 
Gabriel and Sting, aired in the U.S. on 
Home Box Office. 

Independent film sales to television 
internationally grew to $224 million for 
the year ending last June, according to 
a Peat Marwick survey conducted for 
the American Film Marketing Associa- 
tion. The previous high for any 12- 
month period, according to AFMA, was 
$107 million in 1986. Europe represent- 
ed the largest market for independent 
sales to TV and cable, accounting for 
$143.3 million, with sales in France of 
$38.4 million; in Italy of $38.3 million; in 
the UK of $20 million; in Germany and 
Austria, $17.7 million; Scandinavia, $9 
million, and Spain, $6.2 million. In other 
regions, Japan accounted for $23 mil- 
lion in sales and Australia and New 
Zealand for $23.8 million. The results, 
based on a survey with 38% response 
from 93 companies, included results 
from films during the period including 
“The Last Emperor," "Rambo 111," "Dirty 
Dancing" and “Robocop.” 

Cable on the continent. Director of UK Cable Authority Jon Davey (second from left) 
warned the crowd attending a Western Cable show panel in Anaheim, Calif., Dec. 8, that 
while foreign cable investment opportunities may exist through European nations, there 
are “very great dangers in assuming that Europe is a single market. It's not a single 
market and | don't believe it ever will be." United Cable's Nimrod Kovacs (standing, 
right), panel moderator, also called international investments "а very high-risk business. 
The jury is still out on the degree of opportunity.” But the potential for global networking 
remains very much on the mind of international programers such as MTV Networks, 
whose chief executive officer, Tom Freston (third from left}, said his company is “very, 
very bullish" on international growth potential for services such as MTV, now available in 
Europe, Australia, Latin America and Japan. From Japan, Yashushige Nishimura (left), of 
Sumitomo's cable arm, described growth potential for what he described as that coun- 

try's “underdeveloped” cable industry, and said next year's launch of a satellite available 
for program distributors may provide opportunities for American and Japanese co- 


Broadcasting Dec 19 1988 

m — ve 10 

Selling time 

The USA Network, working with 
Corinthian Broadcasting, a New York 
media buying firm, said it has signed 
more than a dozen advertising clients for 
an unwired network that has billed 
aimost $10 million since June. 

John Silvestri, USA senior vice 
president, advertising sales, said the 
network combines the reach of 
independent television stations in the top 
50 markets with the 46 million homes of 
the USA Network and aims to take a chunk 
of national advertising dollars. The 
broadcast-cable combination represents a 
clearance of 85% of the country. 
Categories of advertisers signed include 
automotive, retailers, packaged goods, 
beverages and candy products, said 

Silvestri said the network 
concentrates on prime time, late-night and 
early fringe. USA's prime time schedule 
of Murder, She Wrote and a two-hour 
movie is matched with movies being 
carried on the independent stations. 
Silvestri said USA guarantees an 8 
rating in prime time, and will deliver 85% of 
the country. In late-night, the target is 
teenagers, while in early fringe it is teens 
and young adults. USA carries Miami 
Vice on weekdays at 11 p.m., ET, and will 
premiere a new program from dick clark 
productions on Jan. 2, 1989, which will run 
from midnight to 1:30 a.m. USA carries 
Dance Party and cartoons in early fringe. 

USA's typical prime time ratings are 
less than 2, but that does not mean that it 
accounts for a fraction of the 8 rating, 
said Roger Ingram, partner in Corinthian 
Broadcasting. Ingram said advertisers 
buy multiple spots in USA, accounting for 
roughly half of the rating delivered, with 
the other delivered by the group of 
independent stations. Corinthian uses 
Nielsen data to find which independent in a 
given market meet the needs of the 
advertiser. In some markets, several 
stations may be used. The ads run 
concurrently on both USA and on the 
participating independent station, 

Ingram said. 

The broadcaster, Ingram explains, is 
getting ad dollars from the national pie that 
would otherwise go to ABC, CBS or 
NBC. Combining with USA gives them 
further leverage to pry away those 
dollars for their own stations. Even a Fox 
station that may stand to lose money 
from the national advertising pool could 
gain the dollars back through the 
unwired network, Ingram said. 


There is now one less cable overbuild in 
the country, as Colorado Springs 








Cablevision, a 50-50 venture of Century 
Communications and American Television 
& Communications, and Colorado 
Springs Citizen's Cable, а local group, 
have agreed to combine their cable 
operations. The MSO-owned system 
served 45,000 subscribers, it said, and 
the local group about 5,000. 

The companies said the combination 
would allow for further system 
improvements estimated at $25 million. 
There will be a new combined 
management team and the companies 
plan on opening other offices to provide 
more convinent access to subscribers. 

Fiber for Boston 

Videocom Teleport, Dedham, Mass., 

has completed a year-and-a-half old 
project to provide video fiber optic 
connectivity to several points in downtown 
Boston. The service began on election 
night (Nov. 8), when customers including 
ABC News, CNN, C-SPAN and Japan's 
NHK carried signals from Videocom's fiber 
paths from the campaign headquarters 

of former Democratic Presidential Nominee 
Michael Dukakis and Senator Edward 
Kennedy. As of last week, more than 200 
Boston locations were set to send and 
receive video, according to Videocom 
President Frank Cavallo. 

The project was done in cooperation 
with NYNEX, which has laid more than 
116,000 miles of fiber optic cable 
throughout New England. Eventually 
Videocom will be connected with points 
in Rhode Island, New Hampshire, Maine 
and Western Massashusetts. At present, 
fiber feeds are being made in analog using 
AM modulation with lasers 
manufactured by the Grass Valley Group. 
Cavallo said that work is now in 
progress with NYNEX to provide digital 
service using the DS3, 45-megabit-per- 
second system. 

Two of Videocom's full-time 
customers and one of its part-time 
customers are making all of their 
transmission to the teleport. Although he 
expects many conversions to fiber 
transmission, Cavallo said that microwave 
links will not be phased out. "From a 
cost standpoint and from a flexibility 
standpoint, we don't want to be totally 
reliant on one or the other," he said. 
Although fiber optic loops can be 
placed in several locations, Cavallo said 
that they will never be as flexible as 

New fiber player 

General Instruments Corp., New York, 
and Alcatel N.V. of the Netherlands have 
completed ап $80-million deal to form 
Comm/Scope Inc. (“Іп Sync," Sept. 5). 
Formerly a subsidiary of Alcatel, 

Broadcasting Dec 19 1988 

Commy/Scope manufactured and marketed 
coaxial TV cable. As a joint venture with 
General Instruments, the company will now 
expand into manufacturing and 

marketing of video fiber optic cable. 

Taxing situation 

The FCC, in response to a petition by 
the Connecticut Cable Television 
Association, has found that the State of 
Connecticut has imposed its gross 
earnings tax in a manner that 
discriminates against cable television 
Systems. The state taxes cable systems 
and telephone companies at a 996 rate, 
while other communications companies 
and utilities are taxed at rates ranging 
between 2% and 5%. But the 
commission took no further action. It said 
the parties had not provided sufficient 
information. It also noted that CCTA had 
acknowledged that specific disputes 

will be resolved in cases pending in state 

However, in order to facilitiate a 
resolution of the dispute, the commission 
set forth a structure of analysis 
necessary for resolution. First, except for 
the effects of personal property 
exemption, the class of entities taxed at 9% 
appeared to be sufficiently narrow that 
at least some part of the tax should be 
treated as a fee. Second, that would not 
be the case if the state could show rough 
equality among the principal classes 
after the personal property exemption is 
considered. And third, assuming the 
existence of undue discrimination bringing 
the tax under the fee limit, the 
commission said it would regard only that 
portion of the tax that was discriminatory 
as subject to the limit. 

Pick-up games 

SportsChannel America said last week 
tnat Prime Ticket has agreed to carry five of 
tne 11 U.S.-Soviet hockey matches the 
network will carry in early January. Thus far, 
Prime Ticket, along with several other 
prominent regional sports networks, have 
not picked up SportsChannel's National 
Hockey League package. 

SportsChannel has had some 
success in reaching agreement with 
several cable operators to carry the 
service. It said it had signed the Scripps- 
Howard system in Sacramento, Calif., 
and was close to deals with the Heritage- 
managed system in Palo Alto and a 
Lenfest system in the Bay area. 

The service also said last week that it 
nad signed to carry the World Basketball 
League, a league for players under six- 
foot-five-inches, that debuts next June. 
SportsChannel will carry 25 games, plus 
ine All Star game, playoffs and league 
championship games. 

Industry buzzing over MSG-Yankee deal 

Among questions are how MSG 
will pay for deal, fallout on 
MSG-Cablevision dispute and 
precedent for other sports rights 

A number of key issues have been raised in 
the fallout over the deal by Madison Square 
Garden Network to televise games of the 
New York Yankees over the next 12 years 
(BROADCASTING, Dec. 12) as the basic ca- 
ble service wrestled the rights away from 
SportsChannel New York. They concern 
the relationships between operators and 
programers, the escalating costs of sports 
rights and subscriber access to programing. 

The deal itself, for 75 games in each of 
the next two years and the rights to 150 
games in the 10 years thereafter, puts MSG 
on the map in a major way. [t carries the 
NBA Knicks and NHL Rangers, two fall- 
winter teams, which left the service without 
a dominant summer anchor sport, since 
SportsChannel New York carried both the 
Yankees and Mets, 

The price tag, reportedly between $485 
million and $500 million, outdistances any 
previous local sports rights agreement. And 
unlike the Yankee-SportsChannel deal, it's 
believed there is no buyout clause afforded 
the Yankees in this contract. 

Last week, MSG spokesmen were saying 
the network would pay for the package 
through its existing basic service cost struc- 
ture and was not contemplating shifting the 
service to pay, even though the deal gives 
them that right. (It also gives them pay-per- 
view and home video rights.) MSG, a basic 
service, charges operators between 60 cents 
and 80 cents per subscriber per month. At 
80 cents per month, MSG's 2.3 million 
subscribers would give it monthly revenue 
of $1.84 million. When MSG adds major 
events, the fee to operators increases by 6 
cents per month, as would be the case with 
the Yankees. That would give MSG another 
$138,000 in revenue per month. WPIX(TV) 
New York, which will continue to carry 75 
games over the air over the next two years, 
paid around $16 million for the Yankee 
rights this year (BROADCASTING, March 7), 
and has the right of first refusal if MSG 
chooses to sell some games to a broadcast 
outlet beginning in 1991. Ad revenue for 
the Yankees on cable is roughly $5 million 
per year. Those revenue sources, plus 
Browth in cable penetration, MSG believes, 
will pay for the Yankee rights. 

Shifting the service to pay is the key 
point of contention between Cablevision 
and MSG, since Cablevision dropped MSG 
from its systems in September, As the New 
York State Consumer Protection Board held 
hearings last week on the Cablevision-MSG 
dispute, Cablevision said in a statement that 
it was "hopeful that Gulf + Western will 
now be willing to grant Cablevision a con- 

tract for carriage of the MSG network and 
allow us to return Knicks, Rangers and 
Yankee programing to our subscribers." 
That the Knicks and Rangers are near the 
top of their respective divisions has only 
heightened the animosity among Cablevi- 
sion subscribers, who have lost MSG. 
But the high price of the contract, Cab- 
levision said, backed up its assertion that 
“special interest programing should be of- 
fered to subscribers as an optional premium 
service, paid for by those who want it." 
Richard Aurelio, president of BQ Cable, 
said MSG has not contacted him on any 
new rate structure. "We didn't ask every- 
body to make these kind of дегі,” said 
Aurelio, who believes it will be too hard to 
defray the cost otherwise. 7175 hard for me 
to imagine how you can keep this on ba- 
sic," he said, especially since having MSG 
on basic at the rates quoted was a stretch to 
begin with. 
The industry, which de-tiered only sever- 
al years ago, may be forced back into a 
two-tier situation, said Aurelio. Part of that 
pressure may come from regulators. Repre- 
sentative Charles Schumer (D-N.Y.), an 
aide said, plans to reintroduce a bill that 
would mandate that half of the Yankee 
games be carried over the air until 7596 of 
the city is wired. Although Schumer is con- 
cerned about cable rates, the aide said ac- 
cess is the key. A spokesman in the New 
York cable office said penetration. will 
stand at 46% at yearend, but the office 
expects it will reach 75% by the end of 
1990. Ironically, a large portion of that will 
depend on how fast Cablevision builds its 
respective franchises in the Bronx and 
Brooklyn, two areas it has just begun to 
wire. MSG's exclusive rights to 150 games 
does not begin until the 199] season. 
Even at that, WPIX is hoping it will still 
be carrying Yankee games long into the 
future. Spokesman Marty Appel confirmed 

the station was the other bidder besides 
MSG and SportsChannel, and he indicated 
wPIX and the Yankees had a number of 
problems—advertising, legal, financial— 
that prevented a deal from taking place. 
Appel said wPIX went to MSG "with a 
substantial offer for the life of the contract" 
in the days leading up to the announcement, 
but MSG put those talks on hold for later. 
WPIX has the right of first refusal in the area 
to carry the Yankee games. 

Last year, SportsChannel, wPIX and the 
Yankees were mired in a dispute at the 
beginning of the season over who would 
televise which games. Appel said the sta- 
tion's position is that it gets preference 
based on a 1986 contract, and he believed 
there would be no problem with MSG. 

SportsChannel and the Yankees have bat- 
tled in court over the number of games it 
and wPIX were entitled to, but it was un- 
clear last week what part that played in 
Yankee owner George Steinbrenner's deci- 
sion. One source pointed out that Steinbren- 
ner believed the Yankees were sharing time 
and sometimes getting second billing be- 
hind the Mets on SportsChannel. 

The MSG deal also has fallout for other 
regional sports networks, in addition to any 
spillover effect to other team-network con- 
tracts. In Florida, Cablevision's Sports- 
Channel Florida had the rights to import 
Yankee games, of principal interest to for- 
mer New Yorkers living there. The rival 
sports service owned by the state cable op- 
erators, Sunshine Network, is part of an ad 
hoc group of non-Cablevision-owned sports 
networks that share programing, a group 
that includes MSG. It will presumably have 
the rights to import Yankee games, giving 
it another jewel in its sports crown. 

In addition to the regular season games, 
MSG will have rights to preseason games, 
pre- and post-game shows and a one-hour 
Yankees report. n 

Differing outlooks for 1989 

PaineWebber conference generates 
variety of predictions on how 
media and advertising will fare 

Advertisers were pessimistic, broadcasters 
were guardedly optimistic and cable opera- 
tors were bullish at the start of Paine Web- 
ber's 16th Annual Conference on the Out- 
look for the Media last week. One 
participant in last Monday's session fore- 
cast that advertising growth will lag behind 
the economy in the coming year, while 
several speakers alluded to the threat that 
local broadcasters face from growing local 

Broadcasting Dec 19 1988 

cable advertising. 

For the first time since 1975, advertising 
growth in 1989 will fail to keep pace with 
the economy, said Robert J. Coen, senior 
vice president for McCann-Erickson. 
Growth in national advertising budgets will 
drop, as is the pattern in post-Olympic 
years, and continuing ‘turmoil’ among lo- 
cal retailers will result in modest growth at 
that level. Advertising will grow 6.1% in 
1989, to $125.6 billion, behind total GNP 
growth (real GNP growth plus inflation) of 

National broadcast budgets in 1989 will 

rk لالام وړ‎ жарма е) Aa gue atwt 
work advertising gains will shrink to ‘‘near 
zero,” he said in his report, while the 
smaller cable and syndication advertising 
shares will grow in double digits. 

While making his forecasts, Coen also 
included figures for 1988 advertising 
growth (see chart, below).He also pointed 
ош that by the end of 1988, non-US. 
worldwide advertising, up 18% over 1987 
to $121.4 billion, will overtake the U.S. 
advertising budget for the first time. 

Hitting a note that later speakers would 
touch upon, Amie Semsky, executive vice 
president of BBDO New York, said he ex- 
pected large growth in local cable advertis- 
ing in the 19905. Contributing to that 
growth, he said, would be the assembly of 
regional cable networks and ZIP code tar- 

Semsky said that the strong $3.2 billion 
upfront network television market was due 
to a post-writers’ strike hunger for guaran- 
teed audiences, numerous new car introduc- 
tions this season and advertisers’ concern 
with placement in good program environ- 
ments. In general, though, he said that 
1989 would be a ''tough year” for the 

In his predictions for worldwide advertis- 
ing spending for 1988, John Perriss, world- 
wide media director for Saatchi & Saatchi, 
said that 52% of world advertising spending 
would be outside of the United States, 
roughly the same figure as in Coen’s adver- 
tising breakdown. Over the next few years, 
growth would be strongest in Europe, due 
mainly to ‘supply-side’ forces: television 
deregulation and increases in satellite ca- 
pacity and terrestrial stations. In 1988, Eu- 
ropean advertising expenditures will in- 
crease to $48 billion, a dollar increase of 
12.6%, or 7.9% in real terms. 

Predicting U.S. advertising growth in 
1989, Perriss said that expenditures would 
grow 6.9%, or 1.8% in real terms. 

“I believe that network revenues for 
1989 will be 2% higher than for 1988," 
said David Poltrack, senior vice president, 
planning and research, CBS Marketing Di- 
vision. ‘‘I recognize that, given the Olym- 
pics contribution to 1988 revenues, this rep- 
resents a relatively bullish forecast," he 
said. Deducting the impact of Olympics 

National advertisers' 
1988 budgets 

% chng. 
from 1987 



Network TV 
Cable TV 
Syndication TV 
Spot TV 
Network radio 
Spot radio 

Local advertisers’ 
1988 budgets 
% chng. 
from 1987 




Local TV 
Local radio 

Source: McCann-Erickson 

ачулы 11013) 1200, £f UIUduM зам шэ 
1989 forecast represented a ‘‘healthy’’ 
6.4% underlying growth, indicated by a 
strong upfront market, a strong first-quarter 
scatter market, and a stable 1989 economy. 
The daytime daypart was weak in the up- 
front market, he said, but looked as if it was 
improving in the scatter market, partially 
because of attractive CPM's at 47% the cost 
of prime time CPM's. Poltrack said also 
that the demand for 15-second commercials 
was running up against a “natural сар” on 
the number of such spots per commercial 
pod. Rather than have the number of 15- 
second spots increase significantly, he said, 
networks would put a premium price on the 

National and local spot advertising in 
1989 will be up 396-8956 over 1988, said 
John McCrory, president of Times Mirror 
Broadcasting. The figure could even hit 
10%, he said. The ''underlying premise" 
of the market is still intact: local stations, 
especially affiliates, are the ‘‘broadest and 
deepest daily source of consumers for ad- 
vertisers,'" according to McCrory. In 1989, 
the single biggest problem for stations will 
be the same as in 1988: ‘‘Getting enough 
money for our product—for our audience.” 
Saying it was ''almost impossible'' to get 
higher CPM's or cost-per-points, McCrory 
said that the only way to increase revenues 
was to steal the audience away from the 

The radio advertising outlook for 1989 
will be much better than he thought it 
would be earlier in the year, said Frank 
Osborn, president of Osborn Communica- 
tions Corp. Taking the Radio Advertising 
Bureau's 1989 outlook as a point of depar- 
ture, Osborn said he thought local advertis- 
ing would do better than the RAB's growth 
predictions but national advertising would 
fare worse. Osborn said that cable was 
making inroads in radio advertising—not in 
listenership, but among salespeople, a 
‘large number'' of whom are moving into 
cable sales. 

“Im glad 1988 is over,” said Robert 
Sutton, president of the Media General 
Broadcast Group. It was a ''terrible"' year, 
he said. Looking to 1989, Sutton said he 
thought the national spot market would be 
up 6%-8%, and local advertising would be 
up 996 or more. The future of local televi- 
sion from a revenue standpoint, Sutton 
said, is local advertising, which is being cut 
into by cable advertising. Growth rates for 
stations, Sutton said, while down from 
1496-1590 to 995-1090, were still ‘‘not so 

The cable industry is ''quietly bullish,”’ 
said Tony Cox, chairman of Showtime Net- 
works. Cox emphasized that general unhap- 
piness with the industry was one reason for 
the industry’s reserve. Cox said he expected 
major cable-bashing in Washington, which 
started in 1988, to continue, with com- 
plaints centering on monopoly power, un- 
reasonable price increases and concentra- 
tion of ownership. National cable 
penetration of 70% is achievable, he said, 
with improvements in customer service 
possibly generating a 5% increase, while 
elimination of cable theft could be worth 
1% or 2%. Local advertising is a ‘‘major, 
major untapped revenue source’’; another 

Broadcasting Dec 19 1988 

Touchtone information, Associated 
Press Broadcast Services is now offer- 
ing AP Audiotex, an information systern 
that enables affiliates to offer its ksten 
ers access to updaled news, sports 
business, financial and weather infor- 

mation via touchtone telephone. Sub- 
scribers pay a weekly fee and delivery 
charges tor the system. Hardware and 
software are not included. The service 
з avælable to both radio and television 

revenue source is pay-per-view. Because 
the economics of PPV are ‘‘extraordinary,”’ 
Cox said, he expected the Super Bowl will 
"absolutely" be a pay-per-view event 

Jeffrey Reiss, chairman of Reiss Media 
Enterprises, said he expected the growth of 
impulse pay-per-view to outpace industry 
estimates for its growth. For example, pre- 
dictions by Paul Kagan Associates that pay- 
per-view will make up 1246 of cable televi- 
sion revenues in 1997 were conservative, 
he said. 

People who have regulated and restrained 
cable rates in the past have ignored the fact 
that customers think cable is a ‘‘bargain,”’ 
said Julian Brodsky, vice chairman and 
chief financial officer of Comcast Corp. 
With basic rates averaging $15 a month 
nationally, Brodsky said he expected the 
figure to rise to $20 per month, with no 
negative reaction to a rise of $1 per month 
each year. Brodsky said that he saw a trend 
toward re-tiering of properties, with broad- 
cast channels alone eventually making up 
the basic tier. 

Telephone companies are trying to 
spread the fiction that it is necessary for 
them to get into video distribution to subsi- 
dize a fiber optic network of voice and data, 
said Leonard Tow, president of Century 
Communications. Tow said that while tele- 
phone companies might expand into video 
delivery, cable systems with fiber optic net- 
works stood to gain much more by, in turn, 
expanding into the much larger voice- and 
data-transmission market. о 

Large supply 
exerts slight 
effect on 

cable prices 

Rise in interest rates seen 
as more crucial to prices 

The abundance of large cable companies 
currently on the market, along with expect- 
ed interest rate rises, will hold down cable 
prices in the near future, say cable observ- 
ers. Offsetting those factors in the cable 
market, they say, are high demand and 
ready supply of investment money. 
Interest rates may be as influential as 
supply, if not more so. in the coming year. 

UUScCI ҮСІЗ Say ын цасны tales ойм 
lower offering prices and keep properties on 
the market for longer periods. 

With the recent announcement that Cen- 
tel Cable has joined Cooke Cablevision and 
New York Times Cable property in the 
marketplace (BROADCASTING, Dec. 5), 
more than an estimated $3 billion worth of 
subscribers are on the market. Such à num- 
ber does not include small and medium- 
sized properties for sale; for example, Nar- 
ragansett Capital said last Tuesday that it 
was considering the sale of cable systems 
serving 90,000 subscribers in five states. 
Also on the market are suburban Minneapo- 
lis properties put up for sale by an affiliate 
of Hauser Communications, and the Kala- 
mazoo, Mich., system being sold by Cab- 
levision Systems Corp. “Over a dozen 
properties have been offered to us in the 
past 60 days,” said Alan Gerry, president 
of Cablevision Industries. 

Meanwhile, with the prime interest rate 
up half a point on Nov. 28 to 10.596, the 
increasing cost of borrowed money to make 
leveraged acquisition of cable systems 
could have a significant effect on the cable 
market, observers say. If interest rates 
shoot higher, “175 got to have an impact in 
terms of what someone is willing to pay,” 
said William Bell, president of Cablevision 
Systems Corp. 

With the current number of properties on 
the market, *'£ood quality systems will go 
for the high prices they have always gone 
for," said Don Russell, president of New 
York-based CEA Inc. However, he said, 
prices will drop on low-end properties re- 
quiring a great deal of capital to improve 
cash flows. This, he said, would be a rever- 
sal of the ‘*frenzy’’ of a couple of months 
ago, in which prices for low-end systems 
were approaching those of high-end sys- 
tems. “Тһе spread between the high-end 
properties and the not-so-high-end proper- 
ties will widen a bit...which I think is ap- 
propriate," he said. For example, he said 
that the New York Times system, which he 
considered a high-end system, would go for 
a "very high" price, over $400 million, 
“even in the face of an overbuild.’’ On the 
other hand, because “а good many"' of the 
Cooke properties are not high-end, they 
will probably sell at lower prices than they 
might have earlier in the year, he said. 

Gerry, whose Cablevision [ndustries was 
last week attempting to close its acquisition 
of the Wometco cable properties, said that 
he thought that cash-flow multiples paid for 
systems would retreat slightly, as a result of 
rising interest rates and the number of the 
properties on the market. From a price in 
the range of 14 to 16 times the next year's 
cash flow, he said he expected prices to 
come down to a 12 to 14 range. Gerry 
added, though, that he did not envision the 
price of cable properties to ‘‘drastically’’ 
fall off. “Ч wouldn't call it a buyer's market 
at this point," he said. Highly penetrated 
systems, with basic penetration at about 
6096-7096, would be the first whose prices 
will level off, he said. 

“Тһе number of systems on the market 
right now, said Clifton Gardiner, president 
of Clifton Gardiner and Associates, might 
lead one to the "'common sense’ conclu- 
sion that cable prices will soften. But, he 

заш, Alii IS HUL d COONH эн. MuU 
try....It hasn't been for a long time.” 

Prices will rise slightly for systems in the 
bottom three-quarters of the market, Gardi- 
ner said, because of a continued demand for 
properties. But, he said, system supply and 
interest rates might keep prices, expressed 
as multiples of cash flow, from rising on 
certain systems. ‘‘I think people will get a 
little more discerning about the quality of 
the property,” he said. іп valuing potential 
systems, future buyers will pay more atten- 
tion to their demographics and capital im- 
provement requirements. “Ive been 
amazed at people giving almost no consid- 
eration to those factors," ' Gardiner said. On 
lower-quality systems, prices may drop, but 
"they're not going to nosedive,"" Gardiner 

If there was a shortage of buyers any- 
where, Gardiner said, it was in the largest 
properties. Bell, who said he did not think 
there were more systems on the market than 
one year ago, said that a shortage of buyers 
would have an effect on prices in ‘‘тера- 
buck transactions" worth more than $100 
million, but not a significant effect. 

Andy Armstrong, senior vice president 
of Waller Capital Corp., also downplayed 
the effect of system supply on cable prices. 
“People are always looking for an excuse 
for prices to come down, but they never 
have,” he said. ''We're in the market with 
very big prices, and we see no resistance at 
all to people wanting to make acquisi- 

Armstrong and others said there was no 
shortage of investment money for cable in 
capital markets. As proof of cable’s popu- 
larity, Armstrong pointed to the pace of 
transactions. ‘It’s considered to be a safe, 
traditional vehicle with upside potential,” 
Russell said. 

In one example of capital being raised for 
cable investments, Shearson Lehman Hut- 
ton and Jones Spacelink Cable Corp. said 
earlier this month that they were offering 
from $50 million to $100 million worth of 
interests in a limited partnership that would 
acquire and operate cable television sys- 

If the prime rate moves up next year, it 
could have an effect on cable prices. 1 
don’t think another half a point makes a 
difference,” Russell said. If it rose three or 
four percentage points, he said, it would 
have a '"'very big effect" on the market. 
Gardiner said the prime rising to 12% 
would have its greatest effect on what he 
called *‘stretch’” deals, or those in which 
prices were not supported by cash flows. 
On such deals, *'the margin for error is very 
thin. If the prime rises even half a point, it 
has a significant impact on the performance 
of the properties." 

The quantity of properties on the market 
will affect the sales process as much as 
pricing, Russell said. Because sellers will 
be competing for buyers' attention, they 
will either have to lengthen the timeframe 
of the sales process, or face fewer potential 
buyers examining each transaction. In this 
environment, he said, the chance for a bid- 
der to win with an early, preemptive offer 
will be better than in previous deals, in 
which more buyers had the time to put 
together such bids. D 

Broadcasting Dec 19 1988 


WQIS-AM/WNSL-EM, Laurel / 
Hattiesburg, MS, Robert H. Hol- 
laday, President have been sold by 
Voice of the New South, Inc. for 
$3,000,000 to Design Media, 
Inc., John C. Thomas, President. 

Randall E. Jeffery 
Raymond J. Schonbak, 


WPLB AM/FM, Grand Rapids, 
MI, Robert G. Lewis, Sr., Presi- 
dent has been sold by Flat River 
Broadcasting Co. for $2,800,000 
to Robert E. Goodrich. 

Randall E. Jeffery 
Charles E. Giddens, 

A discreet, intelligent brokerage 
service with over $475,000,000 
in radio/television mergers and 







Subject to F.C.C. approval. 

FiberView: developing fiber optic HDTV receiver 

Company hopes technology will 
lead to resurgence of American 
manufacturing of television sets 

Boulder, Colo.-based FiberView Corp. is 
developing a technology that it believes will 
commonly be found in consumers’ homes 
in coming decades. It is developing the 
prototype of a low-cost flat panel video 
screen based on fiber optic technology, 
which it hopes could lead to a resurgence of 
American manufacturing of TV sets. 

As business and government organiza- 
tions study the various proposals for taping 
and transmitting high-definition television 
signals, a major question that remains to be 
answered is how the new images will be 
displayed on high-definition receivers. 
Conventional cathode ray tubes (CRT) built 
for the typical HDTV receiver, which will 
have 30-inch and larger screens, will be 
significantly more bulky, heavy and costly 
than most sets sold today. An alternative 
offered by some would be HDTV projec- 
tion systems for the home. Another would 
be flat panel displays that could hang on a 

First prototype of FiberViews’s 8 foot by 61⁄2- 
foot fiber optic TV screen 

wall like a picture. But those screens are 
believed to be about 10 years away from 
commercial introduction. 

FiberView hopes to have a prototype of 

an industrial screen ready for demonstration 
in two years. The year-old company is cur- 
rently developing the display to replace oth- 
er large-screen technologies, such as the 
DiamondVision displays sold by Mitsubi- 
shi, which are used at sports arenas. It is 

тн он: 



1100 Connecticut Ave., NW 
(202) 331-9270 

400 Colony Square 
(404) 892-4655 

Media Brokers @ Appraisers Since 1947 
ATLANTA, GA 30361 CHICAGO, IL 60601 

(312) 346-6460 

9465 Wilshire Blvd. 
(213) 274-8151 

333 N. Michigan Ave. 

Broadcasting Dec 19 1988 

also working on a contract with the Defense 
Department to build high-resolution screens 
for computer simulators and mobile com- 
mand centers. Its central project is develop- 
ment of an HDTV fiber optic screen. Fiber- 
View is licensed to use techniques invented 
by William Glenn, director of the New 
York Institute of Technology's research 
center in Dania, Fla. Glenn also sits on 
FiberView's board of directors. 

As it is now envisioned, the standard 
HDTV screen will be 3 feet by 5 feet. much 
larger than what is typically provided by a 
video projection system, according to Fi- 
berView President Brett Kingstone. The 
panel will be three inches deep. The weight 
of the first prototype demonstrated will be 
75-80 pounds, which should be light 
enough to hang on the wall, Kingstone 
said, adding: “ОҒ course, the weight will 
decrease as the technology advances.... 
When HDTV is actually broadcast in the 
U.S., we hope to cut the weight by half.” 

When not in operation, the fiber optic 
screen will appear black rather than the 
gray blank screen of a CRT. A black 
screen, it is believed, improves the contrast 
quality of the video images. Four-panel 
modular construction will be used for the 
standard home receiver. The image on Fi- 
berView's first prototype did not reach the 
ends of the panels, resulting in a black cross 
in the middle of the display (see picture, 
above). On the second prototype. now in 
development. that artifact will be eliminat- 
ed, Kingstone said. Modular construction 
will allow the manufacturer to build screens 
up to any size, he said. 

Because a fiber screen uses smaller diam- 
eter pixel points, viewers of the large indus- 
trial screens now being developed will see a 
clear picture within a few feet. while other 
industrial screens must be viewed from sev- 
eral yards. A major flaw with earlier devel- 
oped fiber optic displays has been unaccept- 
able viewing angles. The good picture is 
visible if the screen is viewed directly, but 
color and resolution fade rapidly as one 
moves to the side of the screen. ‘We are 
winding our fibers and slicing it at a certain 
angle so that you can get an almost 180- 
degree viewing angle on the horizontal 
plane... That is a major breakthrough in 
fiber optic display," Kingstone said. The 
viewing angle on the vertical plane will be 
about 120 degrees. he said. 

Other advantages to fiber optic displays, 
Kingstone claimed, are low power con- 
sumption and low maintenance costs. The 
power consumption of a DiamondVision 
industrial screen is 20 kw, while the Fi- 
berVision screen will be less than .2 kw, he 
said. Annual maintenance cost of Dia- 
mondVision screens is $70,000 compared 
to the $10.000 FiberVision estimates for its 
screens. Because fiber screens, unlike 

WBEU(AM)-WYKZ(FM) Beaufort, S.C. O Sold by 
Specter Broadcasting Corp. to Enzo DeDo- 
minicis for $4.4 million. Purchase price in- 
cludes $1.25 non-compete agreement. Seller 
is headed by John Mackin Ade. It also owns 
WFTW(AM)-WKSM(FM) Fort Walton Beach, Fla. It 
purchased stations in 1984 for $1.2 million. 
Buyer also owns WRCQ(AM)-WRCH(FM) New Brit- 
ain (Hartford), Conn. У/ве is daytimer on 960 
khz with 1 kw, and wYKZ(FM) operates on 98.7 
mhz with 100 kw and antenna 707 feet above 
average terrain. Broker: Americom Radio 

WaiS(AM-wNSL-FM Laurel, Miss. п Sold by 
Voice of the New South Inc. to Design Media 
Inc. for $2.95 million ($2.5 million cash and 
$450,000 in notes). Seller is owned by Robert 
H. Holladay and Mark D. Jones. Holladay re- 
cently sold KTYx-FM Healdton, Okla. ("Chang- 
ing Hands," Aug. 29) and ку/20-ғм Hamlin, 
Tex. ("Changing Hands," Oct. 17). Buyer is 
principally owned by John C. Thomas. It has 
no other broadcast interests. Wais is daytimer 
on 890 khz with 10 kw, and wNSL-FM Operates 
on 100.3 mhz with 100 kw and antenna 1,100 
feet above average terrain. Broker: Media 
Venture Partners. 

Wksa(Fm) Belhaven, N.C. о Sold by Winfas of 
Belhaven Inc. to Belhaven Christian Radio 
Inc. for $655,000. Seller is Jacksonville, N.C. 

based group of one AM and three FM's head- 
ed by Thomas Walker. Buyer is owned by L.E. 
Willis Sr. Willis also owns wowt-FM Norfolk, Va 

WIMG(AM) Ewing, N.J.; wBOK(AM) New Orleans; 
KFTH(FM) Marion, Ark.; wGsp(Am) Charlotte, 
WBXB(FM) Edenton, wkwo(FM)  Batesburg, 
WSRC(AM) Durham, all North Carolina; wAYE(AM) 
Birmingham, wsFU-FM Union Springs, both Ala- 

bama; wwPD(FM) Marion, S.C.; wPzz(FM) Frank- 
lin, Ind.; wPCE(AM) Portsmouth, wrTH(AM) Rich- 
mond, both Virginia; wsvE(AM) Jacksonville, 
wPDO(FM) Green Cove Springs, both Florida; 
WWCA(AM) Gary, Ind.; wesL(av) East St. Louis, 

Ill.; wTJH(AM) East Point, Ga., and wGTM(AM) 
Wilson, N.C. Willis is also 5596 shareholder of 
licensee of wrNC(AM) Thomasville, М.С. МУЖА 
operates on 92.1 mhz with 3 kw and antenna 
282 feet above average terrain. It holds a CP 
to change ERP to 50 kw. Broker: The Whittle 

Wangian) Farmville, N.C. п Sold by Atlantic 
Coast Communications Inc. of Towson, Md., 
to Jason Communications Ltd. for $475,000. 
Seller is owned by J. Thomas Lamprecht. It 
has no other broadcast interests. It purchased 
Station in 1986 for $403,750 ("Changing 
Hands,” April 28, 1986). Buyer is owned by 
Garland Dodd, leasing company owner. It has 
no other broadcast interests. WGHB is on 1250 
khz with 5 kw day and 2.5 kw night. Broker: 
The Whittle Agency. 


System serving Port Angeles, Sequim, and 
portions of Clallam County, all Washing- 
ton. п Sold by Port Angeles Telecable to 
Northland Communications. Seller is princi- 
pally owned by Ernest Candell, Allen Moller 

and Robert Aiken. It has no other cable hold- 
ings. Buyer is Seattle-based MSO serving ap- 
proximately 115,226 subscribers in nine 
States, headed by John S. Wetzell. System 
serves 12,500 subscribers with 15,500 homes 
passed and 289 miles of plant. Broker: Dan- 
iels & Associates. 

System serving city of Rusk, and portions 
of Cherokee County, all Texas. à Sold by E- 
Z Vision Inc. to Galaxy Cablevision. Seller is 
owned by E.H. and Marie Whitehead. It has no 
other cable holdings. Buyer is Sikeston, Mo. 

based MSO serving approximately 49,000 
subscribers in six states, principally owned by 
Tommy L. Gieason and Tommy L. Gleason Jr 

System serves 1,250 subscribers with 1,700 
homes passed. Broker: Daniels & Asso- 

System serving Pomeroy, Wash. à Sold by 
Pomeroy Cablevision to Cooke Cablevision 
Inc. Seller is principally owned by Denzell D. 
Howell. It has no other cable holdings. Buyer 
is Woodland Hills, Calif.-based MSO serving 
approximately 700,000 subscribers in 18 
states. System serves 697 subscribers with 
710 homes passed. Broker: Daniels & Asso- 

For other proposed and approved sales see 
For the Record Page 68. 

CRT'5, do not emit radiation, they may one 
day be used for office computer monitors. 
"Fiber optics only transmit light. They 
don't transmit radiation,” Kingstone said. 

The receiver is being built to display 
1,125/60 images, in part because that quali- 
ly will be available to consumers in Japan. 
Kingstone repeated an earlier statement by 
Glenn that an ultimate goal of the Fiber- 
View project is to export TV's to Japan. 

Kingstone said that the fiber screen will 
be competitive with Japanese CRT's for a 
number of reasons. Estimates of the intro- 
ductory cost of Japanese HDTV sets have 
ranged up to $4.000. A report released last 
month by the Electronics Industry Associa- 
tion (EIA) predicted that the first advanced 
TV sets will be sold for $2,500 (BROAD- 
CASTING, Dec. 5). “With a fiber optic light 
valve and using Dr. Glenn's light valve as 
our image generator, we project à retail 
price at 51,500,” Kingstone said. Another 
advantage, he said, 18 that the entire manu- 
facturing process is automated and labor 
will be less than 2% of the price of the 
product. This will make it easier to set up 
manufacturing of the screen in the United 
States, he said. 

Fiber technology also compares favor- 
ably with other types of flat panel displays, 
he said. The largest liquid crystal display 
demonstrated in a lab is about 15 inches 
diagonally, and most commercially sold 
LCD's have three-inch screens. There are 
no inherent limits to the size of gas plasma 
screens. But laboratory versions with full 
color have only recently been developed, 
and none are sold commercially. Kingstone 





Broadcasting Dec 19 1988 

Bob Biernacki + Lou Faust * Lucille Ferrara 
Bob Mahiman * Bob Mahiman, Jr. 

Nancy Mahiman « Alyce Scholz 

One Stone Place • Bronxville, NY > 10708 (914) 779-7003 
74-854 Velie Way * Suite 10 + Palm Desert, CA • 92260 (619) 341-0855 

predicted that there will be a market tor 
those displays one day. Fiber will never 
compete *‘with liquid crystal or gas plasma 
for the Watchmans and the small portable 
home television screens....But high-defini- 
tion is not small screen. It is large screen,” 
he said. 

Experts on video displays contacted last 
week, including engineers at the EIA, TV 
manufacturers and others, did not comment 
on the merits or weaknesses of the Fiber- 
View plan. Many had heard of the project 
but did not yet have enough details to us 

"тти и a гы 2 шч чч r UMEN НЕИН oc c d 

ATTC up and running 

HDTV test center to be 
ready when proponents are 

Broadcasters now have all the money and 
time they need and are ready to begin test- 
ing of hardware for high-definition televi- 
sion transmission systems and are ready to 
get started, according to the leaders of the 
Advanced Television Test Center (ATTC). 
The center's chairman, Joel Chaseman, 
chairman of the Post-Newsweek Stations, 
and executive director, Peter Fannon, pro- 
vided an update of ATTC's progress at a 
Washington press conference. 

ATTC was formed earlier this year by 
seven broadcast TV networks and associa- 
tions to provide the FCC's advisory com- 
mittee on advanced television with test data 
on proposed transmission systems. Four of 
the founders, the three major commercial 
TV networks and the National Association 
of Broadcasters, pledged $700,000 each to 
the project. Fannon said that another 
$700,000 has been raised through appeals 

to the member stations of two other 
founders, the Association of Maximum Ser- 
vice Telecasters and the Association of In- 
dependent Television Stations, as well as 
NAB members. The seventh founder, the 
Public Broadcasting Service, has provided 
support services. 

Both Fannon and Chaseman said the $3.5 
million amassed so far will probably not be 
enough to complete ATTC's mission. But 
Chaseman said the founders realized when 
the center was formed that their contribu- 
tions were ‘‘an initial investment." More 
money will be provided as it is needed, he 
said. He stressed that ATTC is an industry 
initiative and that it would not ask for any 
government assistance. 

The founders had originally set up a two- 
year budget plan expiring in the fall of 
1990. Fannon predicted that two years will 
not be enough time to test all of the pro- 
posed systems. If more time is needed, the 
ATTC will draw up a new budget and con- 
tinue its work. “These are deep-pockets 

Jonathan & Elizabeth Hoffman 

of Mammoth Broadcasting, Inc. 
have agreed to transfer the assets 


Long Branch, NJ 


Donald Kelly and Jerome Koeppel 
of K & K Broadcasting, Inc. 


Radio Station Brokerage & Financing 
1130 Connecticut Avenue, N.W. / Suite 500 / Washington, DC 20036 / (202)7 37-9000 

Broadcasting Dec 19 1988 

organizations," Chaseman said. 

“We're, frankly, ahead of the pack right 
now,’’ Chaseman said of the ATTC’s state 
of readiness. Much of its activity is stalled 
because proponents do not yet have proto- 
type hardware to submit and the FCC’s 
advisory committee has not yet completed 
guidelines for testing. In the meantime, 
ATTC will complete propagation tests of 
two-channel systems. Test signals combin- 
ing channels from the VHF, UHF and SHF 
{super high frequency) bands will be tested 
for ruggedness and coverage. Testing of 
UHF signals on channels 58 and 59, which 
had been started by the Advanced Televi- 
sion Systems committee in 1987, resumed 
last week under АТТС. 

Some FCC officials have expressed an- 
noyance at broadcasters’ insistence on test- 
ing SHF channels (The band above | ghz) 
after the commission's tentative decision to 
restrict additional spectrum for terrestrial 
HDTV to the allocated TV bands (BROAD- 
CASTING, Sept. 5). 

“Тһе information we are seeking, we 
feel, is crucial," Fannon said. Microwave 
transmission of TV signals in the SHF band 
will continue to be used in the future and 
must be studied with HDTV signals, he 
said. At the same time, there is no guaran- 
tee that augmentation channels in the VHF 
and UHF bands will perform adequately. 
Chaseman added that the cost of the SHF 
test equipment was only $25,000. “И just 
seemed to us to be foolish, if the equipment 
was there and the staff was there and these 
Loe existed, not to spend the extra 

25,000 and get it done," he said. 

The next level of testing will be laborato- 
ry experiments, scheduled to begin after 
ATTC completes its facility next spring. 
The design for the lab and decisions on 
what equipment to buy are completed. An 
"RF test bed," which will simulate the 
interference characteristics of each propo- 
nent system using signals generated by pro- 
totype hardware, will be the most important 
piece of equipment in the lab. The RF test 
bed is now being built at ATTC’s tempo- 
rary office in Alexandria, Va., Charles 
Rhodes, the center’s chief scientist, said. 
Rhodes encouraged system proponents to 
duplicate the test bed in their own labs to 
test their systems themselves before trans- 
porting their prototypes to Washington. 

After the lab tests, the final stage will be 
over-the-air tests. Other projects for the 
center will be psychophysical studies, to be 
held concurrently with the over-the-air 
tests, and the coordination of some ATTC 
activities with Cable Laboratories Inc. O 

She’s back. Valerie Harper will return 
to CBS by way of an agreement with 
MTM Entertainment, A/V Productions 
and Paul Haggis Productions for a new 
half-hour comedy series. Harper, who 
starred in The Mary Tyler Moore Show 
and Rheda in the 1970's, has a 13- 

episode committment from the network 

and the series will be filmed at 
CBS/MTM Studios. Tony Cacciotti, 
president of AN Productions and 
Harpers husband, joins Harper and 
Paul Haggis as coordinating executive 

Cameras put followers of Steinberg case in courtroom 


Riveting testimony of Hedda 

Nussbaum in high-profile trial 
places renewed emphasis on 
electronic court Coverage 

The bruised, misshapen face of Hedda 
Nussbaum, which for months had stared 
silently out at readers of newspapers and 
magazines, came to arresting life this 
month in the television coverage of the trial 
in New York City of Joel B. Steinberg, 
charged with the beating death of their six- 
year-old adopted daughter, Lisa. The effect 
of Nussbaum’s testimony on the prosecu- 
tion of her former lover will probably not 
be seen until sometime next month. But it 
has given renewed impetus to the efforts of 
broadcast journalists to open all courtroom 
doors to radio and TV coverage. 

Judge Harold J. Rothwax, who is presid- 
ing in the case, has по! seen the live cover- 
age of the trial that three New York City 
television stations have provided in varying 
degrees. But he said the single pool cam- 
era, which operates with available light 
from a position to the right of the bench, 
and the audio system—strategically and 
discreetly placed lavalier microphones— 
have not been “intrusive.” Indeed, the 
camera has become *'like a piece of furni- 
ture.” And the edited pieces he has seen on 
the evening newscasts, Rothwax said, 
“have been fine.'' Of course, *'the news- 
people take whatever they think is the most 
important," he said. And they don't have 
enough time for in-depth reports. Still, he is 
encouraged. ''It seems to be good cover- 

Both sides saw the extended television 
coverage as a positive development. Said 
defense counsel Ira D. London: “Му co- 
counsel, Adrian Diluzio, and I think it's a 
terrific idea. At times, a judge's demeanor 
and his treatment of various lawyers are 
clearly delineated in television coverage. 
Sometimes that needs to be done." And 
New York District Attorney Robert M. 
Morgenthau said: "What the public saw 
was testimony as we see it." The ‘‘short 
clip of testimony" television usually pro- 
vides, he added, “пау not give the public 
the real flavor of what a trial is about.” 

The chairman of the New York State Bar 
Association's Special Committee on Media 
Law, Richard Winfield, was unrestrained in 
his enthusiasm. ““Тһе Steinberg trial is ex- 
hibit A for the effort to perpetuate and 
improve the right to audio-visual coverage 
[of trials in New York],"" he said. He sees 
the trial as providing the educational func- 
tion supporters of cameras in the courtroom 
have long claimed for them. ‘Ме have a 
powerful weapon to prevent child abuse,” 
Winfield said, given the accounts that have 
emerged of the beatings Steinberg is alleged 
to have administered to Lisa. ““Тһе same 

Steinberg on WCBS-TV 

with wife abuse," said Winfield. Nuss- 
baum's appearance on television is stark 
testimony to the kind of abuse some women 
suffer. Said Winfield: “There has been a 
quantum leap in the public's understanding 
of those issues." 

Cameras and microphones are no strang- 
ers to state courts. (The federal courts re- 
main closed to electronic journalists and 
still photographers.) Forty-four states per- 
mit broadcast coverage of at least some of 
their courts. The New York Court of Ap- 
peals, the state's highest court, authorized 
broadcast coverage of apellate-court pro- 
ceedings, effective Jan. 1, 1981. But it was 
not until last year that the New York legis- 
lature was prevailed upon to pass legislation 
providing for a carefully controlled test of 
broadcast coverage of the state's trial 
courts. The 18-month test began last De- 
cember. Initially, Winfield says, the state's 
judges and prosecutors were ''uncomfort- 
able." But, по more,” he said. `° Now it's 
a fact of life." 

In the 12 months the test has been under 
way, 552 applications for permission to 
cover trials with cameras and microphones 
have been filed throughout the state, and 
495 (90%) have been approved. In New 
York City, broadcasters established a 
mechanism for implementing the pool ar- 
rangement required under the law. 

i<RAM > 

v. 7: 

Nussbaum on CNN 

A former Associated Press photographer, 
David Bookstaver, has been retained by the 
permanent pool of the seven local television 
stations, Cable News Network and two lo- 
cal radio stations (WCBS|AM] and WINS|AM], 
both all news) to handle the arrangements, 
including dealing with the judges, who 
have the authority to grant or deny permis- 
sion for broadcast coverage. And while 
broadcasters have covered other trials, the 
Steinberg trial is the first high-profile one in 
the city to which a judge has admitted cam- 
eras and microphones other than for sen- 
tencing proceedings, as in the Howard 
Beach case. 

Bookstaver says the courtroom was pre- 
pared for pretrial proceedings in the Stein- 
berg case as well as for the trial itself, 
which began on Oct. 25. Besides the regu- 
lar pool members, two television stations 
from New Jersey, the all-news cable chan- 
nel on Long Island (News 12), a French 
television company, and USA Today: The 
Television Show have been taking the pool 
feed. So has a company preparing a docu- 
mentary on battered women for HBO. But 
it was not until Nussbaum took the stand on 
Dec. | that the three network-owned sta- 
tions in New York thought the trial suffi- 
ciently newsworthy to preempt local pro- 
graming for live coverage. Bul the reality 
of the judicial process dampened the broad- 

R.A. Marshall & Co. 

Brokerage & Media Investment Analysis 

May Christmas bring you gifts 

no money can buy; 

A patience that endures the dark, 

A courage that can face the worst, 

An insight that can see all things spiritual, 
A love that touches God, 
And a light that no darkness can dim. 

-Joseph L. Sizee- 

800 Main Street Suite 210 
Hilton Head Island, South Carolina 29928, 803-681-5252 

Broadcasting Dec 19 1988 

Cast Journansis. eninusiasm. 

As Terry Baker, news director of WNBC- 
TV, said: "There was too much downtime 
in the testimony to hold attention.” The 
testimony itself could be riveting. But there 
are discussions between the judge and the 
attorneys at the bench that are not for cover- 
age. And when the jury is asked to leave the 
room, the cameras are turned off. 

To fill the time, the stations found ex- 
perts to provide analysis, like political con- 
sultants at a presidential convention or ex- 
football stars at National Football League 
games. WCBS-TV anchors chatted with Jack 
Ford, a criminal defense lawyer who is the 
station's legal affairs correspondent. And 
WNBC-Tv employed Dr. Samuel Klagsbrun, 
the executive medical director of Four 
Winds Hospital in Westchester County, 
N.Y.. where Nussbaum has been living 
since March. **You end up tap dancing," 
said Baker. 

WABC-TV was the first to return to soaps 
and game shows. It had offered about 2% 
hours of live coverage over the first three 
days. WNBC-TV, over the same time period, 
was live for about 6% hours. WCBS-TV de- 
spite the downtime problems and the sub- 
stantial loss of revenue suffered as a result 
of commercials not carried, provided more 
than 20 hours of live coverage, returning to 
regular daytime programing last Tuesday, 
the last day of Nussbaum's testimony. A 
special assistant to Morgenthau, Gerald 
McKelvey. described WCBS-TV's commit- 
ment to the live coverage as ''extraordi- 

WCBS-TV won editorial praise in some of 
the press for its public spiritedness. The 
station’s vice president and general manag- 
er, Roger D. Colloff, said the coverage 
'"*was extremely helpful to women in the 
same situation [as Nussbaum] and for chil- 
dren who were victims of abuse.’’ He said 
calls to **hotlines" for battered women had 
increased by 25%. He also said the cover- 
age demonstrated that stations would not, 
as members of the judiciary had feared, 
rely solely on ** 15-second soundbites” in 
their trial coverage. And despite the 
downtime and the anger of soaps fans, the 
station enjoyed a substantial increase in 
ratings. Colloff said the ratings were 
about double those for the regular after- 
noon programing. 

Still, the assessments were not all posi- 
tive. Said David Friedman, writing in the 
New York edition of Newsday: ‘‘What’s 
troubling is not that television is denying 
Joel Steinberg a fair trial; atter all, the 
jurors who will decide his fate aren't watch- 
ing the trial on television. It’s in the court 
of public opinion that Steinberg is being 
victimized.” And Dr. Richard N. Atkins, 
professor of psychiatry and pediatrics and 
director of the division of child and adoles- 
cent psychiatry at New York Medical Col- 
lege. in Westchester County, N.Y., had 
reservations about the coverage despite his 
feeling that it was beneficial in ‘‘exposing 
the public to the widespread epidemic of 
child abuse in this country" and in “letting 
children who have been abused know they 
are not the only one suffering." He regard- 
ed the "emphasis" he said the stations in 
their analyses placed on *'the legal strate- 
gies" of the lawyers involved as unfortu- 

nate. Aans Said tal tne approacn ѕпоша 
be on ''exposing the problem to the pub- 

For now, at least, the stations in New 
York are confining their coverage of the 
trial to pieces on the news shows. But if 
Steinberg is put on the stand to testify in his 
own behalf—a long shot—it is a virtual 
certainty that WCBS-TV, at least, will resume 
live coverage. Colloff last week also said 
the station was considering live coverage of 
portions of the prosecution and defense at- 

torneys’ summations to the jury. with time 
off for a Christmas break, that climax 
should come by mid-January. But regard- 
less of whether the stations provide addi- 
tional live coverage, and whatever Stein- 
berg’s fate, the broadcast coverage thus far 
has made a believer of at least one judge. 
“If the other reporters are there,” said 
Judge Rothwax, “‘I don't see why [broad- 
cast] reporters and cameras shouldn't be 
there. There is no reason for discrimina- 
tion.” a 

More telecommunications policy 
suggestions for Bush 

Among the policy suggestions pouring in 
on the incoming Bush administration is one 
prepared by the Freedom of Expression 
Foundation recommending a continuation 
of what it says was the Ronald Reagan 
administration policy of **moving the tele- 
communications industry from a regulatory 
model to an economic model." In a word— 
deregulation. *‘Policies aimed at enhancing 
competition and minimizing government 
intervention would not only promote the 
economic well-being of the industry and 
bring greater benefits to the consumer,” the 
paper says, “Чһеу would have the signifi- 
cant beneficial effect of enhancing the First 
Amendment rights of all media speakers." 

The paper offers these specific policy 

m "Eliminate content controls imposed 
on news and editorial programing on the 
electronic media.” “Given the explosion of 
electronic outlets such as cable, direct satel- 
lite broadcasts and microwave signals,’’ the 
paper says, “it is difficult to maintain that 
the electronic media should not be accorded 
parity with the print media." 

m "Eliminate the crossownership rules 
on broadcast entities and newspapers.'' The 
paper says that such restrictions *'impinge 
on freedom of expression by determining 
who may speak and who may not.” Elimi- 
nating the rules will provide greater diversi- 
ty of news sources, enhance First Amend- 
ment rights and "'ensure a higher quality of 
news programing for consumers," the pa- 
per says, adding: ‘‘Such a step would also 
make the current environment more equita- 
ble and consistent with the original intent of 
the founders and protect the free market- 
place of ideas.” 

m "Eliminate unnecessary government 
control over the operation and programing 
of cable television." The paper says the 
imposition of franchise fees, mandatory ac- 
cess channels and limited franchises on ca- 
ble systems reflect “ап outmoded policy 
initiated in the late 1970's and codified in 
the Cable Act of 1984.” The act, the paper 
contends, requires systems to pay “а tax 
for the right to speak over their own proper- 
ty and to promote the views of others, in- 
cluding the local government." The Act is 
said to make that possible by authorizing 
local governments to choose the cable sys- 
tem that will serve the community. Accord- 
ingly, the Bush administration is urged ''to 
support the First Amendment rights of cable 
operators and establish a policy of open 
competition in the cable market."' 

m ‘‘Support full participation of the Bell 
operating companies in the information ser- 
vices industry.’’ The restriction stems from 
the concern of the U.S. District Court over- 
seeing the breakup of AT&T that BOC's 
might engage in anticompetitive conduct if 
permitted to become electronic publishers. 
But the paper contends that the restriction 
goes much further than necessary. On the 
other hand, it says, permitting the telephone 
companies to enter the information industry 
“will provide both a greater diversity of 
information services...and will increase the 
United States’ competitive advantage in the 
world telecommunications market." The 
paper notes that the House in the last ses- 
sion was moving toward legislation that 
would lift the ban on provision of informa- 
tion services by BOC's. The Bush adminis- 
tration is urged to help shape the legisla- 
tion. ü 

Anti-Reagan initiative. People for the American Way, government-watchdog group, 
issued 128-page report charging Reagan Administration with "blatant disregard for 

fundamental constitutional rights and liberties." Report, "Betraying Our Trust: A Status 
Report on First Amendment Rights," relates what PAW describes as 225 "large and 
small" incidents that involve infringement of fundamental rights guaranteed by First 
Amendment—religion, speech, press and assembly. PAW President Arthur J. Kropp said 
report offers "record of subtle but sustained challenges to the First Amendment.’ 

Among incidents listed as violations of free press were administration's ban on media 
coverage of early stages of U.S. invasion of Grenada, CIA's complaint to FCC about 
report critical of agency, same agency's charge that NBC had committed espionage in 

identifying secret government project on Today show in story about accused spy 
Ronald W. Pelton, Justice Department's issuance of subpoenas demanding access to 
film and tape shot by four networks during their coverage of hijacking of Trans World 
Airlines flight, and President Reagan participating in interview on Radio Marti without 
disclosure being made that apparently spontaneous exchange had been scripted. 

Broadcasting Dec 19 1988 


Market Market 
Closing Closing Capitali- Closing Closing Capitali- 
Wed Wed Net Percent’ PIE zation Wed Wed Net Percent PIE zation 
Dec i4 Пес7 Change Change Ratio (000.000; Пес14 Dec 7 Change Change Ratio (000.000) 
N (CCB) Capital Citles/ABC .... 356 360 - 4 -0.11 21 5.759 | A (NWE) New World Enter....... 234 2 78 - 18 -0434 7 29 
N (CBS) CBS 169 14 168 7/8 38 0022 9 3.999 | O (MNET) Nostalgia Network ..... 11416 5/8 116 1000 3 
A (CCU) Clear Channel 12 3⁄4 12 78 - 18 -0097 23 49 | N (OPC) Orion Pictures... 14 58 14 5/8 00.00 13 252 
A (HTG) Herltage Media .. 4 38 4 1/8 1⁄4 06.06 -5 49 | О (MOVE) Peregrine Entertain. 1146 1 146 0000 -35 2 
O (JCOR) Јасог Commun. 6 14 6 14 — 0416 -14 61 | N (PLA) Playboy Ent . tT" 78 12 18 - 14 -0206 13 11 
O (LINB) LIN .......... 60 3/4 59 7/8 78 0146 38 3.139 | O (QVCN) QVC Network.. 8 3⁄4 9 = 14 -0277 -18 88 
O (MALR) Malrite.... 10 38 10 78 ма 0246 -22 141 | O (RVCC) Reeves Commun 5 58 6 18 - 12 -0816 28 71 
О (MALRA) Malrite *A.. . 10 9 34 1⁄4 0256 -14 136 | O (RPICA) Republic Pic. "А 812 7 34 - 114 -1612 72 27 
О (OBCCC) Olympia Broad... 2 12 2 1/2 00.00 6 | © (RPICB) Republic Pic. 'B 6 14 7 1⁄4 - 1 -1379 44 4 
О (OSBN) Osborn Commun... 7 12 7 12 00.00 -6 38 | O (SMNI) Sat. Music Net.. 312 3 78 - 38 -0967 3! 31 
О (OCOAC) Outlet Commun... 22 14 22 12 - Ша -01 -8 145 | N (WC) Warner.. 35 38 36 18 - 34 -0207 18 4462 
A (PR) Price Соттып.......... 6 1/2 6 38 1⁄8 0196 -5 62 | O (WONE) Westw n 8 9 = 1 EXIT) 115 
O (SAGB) Sage Broadcasting 3172 з 12 0000 -5 13 
О (SCRP) Scripps Howard... 71 12 76 = 42 -0592 57 700 | -————— її налан 
O (SUNNC) SunGroup Inc 2 18 2 18 0000 -3 ae САВАГАЫЕ nd 5 2” "T" Е 
о (томо; M . 7 34 /4 1 1481 + 59 (ай Usheri n cU 
5 Поло ee d ET gg a 1421 8 | О (АСАР) Andrews Group... 3 12 3 34 - 14 -0668 4 23 
O (UTVI) United Television ...... 26 1⁄2 26 1⁄4 14 0095 48 290 Ч ee pi р Sims 12 ЭР ы ay ШЕ ed ч is 
N (FCB) Foote Cone & В... 23 14 23 1⁄8 18 0054 1 193 
ҚЫН | Ee 
BROADCASTING MITH OTHER MAJORINTERESTS © (GREY) Grey Advertising... 114 38 115 - 58 -0054 15 139 
N (BLC) АН. Belo 24 24 78 - 78 -0851 9 253 | O (IDBX)IDB Communications 7 34 7 34 0000 31 31 
O (ASTV) Amer. Comm. 1/32 1/32 0000 2 | N (IPG) Interpublic Group ....... 34 78 35 - 18 -0035 15 782 
N (AFL) American Familly........ 13 13 1⁄2 - 12 -0370 11 1.052 | © (OGIL) Oglivy Group . 25 34 26 14 - 12 -019 12 366 
О (ACCMA) Assoc. Commun. 33 14 33 1⁄4 0075 ЭЛ! 0 (ОМСМ) Omnicom Group... 20 20 0000 14 491 
О (ВМАС) BMA Согр............ 29 12 29 12 0000 79 309 | N (SAA) Saatchi & Saatchi... 17 3/8 17 34 - 38 -0211 8 253 
N (CCN) Chris-Cratt .. . 21 1/4 21 38 - 18 -0058 47 463 | O (TLMT) Telemation................ 138 1 38 0000 5 6 
N (DNB) Dun & Bradstreet... 52 58 55 34 - 3 1/8 -0560 20 7.999 | A (TPO) TEMPO Enterprises... 8 7 3/8 5/8 08.47 26 46 
O (DUCO) Durham Corp 32 12 32 1⁄2 0000 27 273 | A (UNV) Unitel Video................ 11 7/8 11 58 14 02.15 17 25 
N (GCI) Gannett Co... 33 78 34 5/8 - 34 -0216 17 5.485 2 
N (GY) GenCorp ..... 18 78 17 58 - 34 -0425 1 535 | ДҮ... 
5 КАЗУ мэх dont ae a ІШЕ aks Í 22 А (АТМ) Acton CorP............... 1214 12 58 - 38 -0297 2 14 
5 u ! О (ATCMA) Amer. TV & Comm. 29 18 29 18 0000 64 3.168 
M B) dete соп ШЫ! e 030 12. 31 98. ое ОБ ДЫН СТЕ С wee Corp ecc. 43 12 43 14 14 — 0057 19 2% 
N KRI Robey цн 36 36 46 78 = 2 -0106 17 2637 | A (CVC) Cablevision Sys. ‘A. 29 %8 27 18 214 (а -10 617 
N APEE) Lee'Enterpriss aaen e ала” о тенеле 37 34 37 14 12 01.34 121 943 
: (LC) Liberty ............ 35 34 37 14 - 11/2 -002 13 331 | N (CNT) семе Corp... eh RD а 
(MHP) McGraw-Hili 60 34 64 12 - 334 -05 18 2929 | 5 (CMCSA) Comcast BR m c E 
ñ (OP asada UR 30 vB 31 78 20114 -0492 (2 og | ^ (FAL)Faicon Cable Systems 19 14 19 12 - Wa -0128 60 123 
N (MCG) Mich. Energy.. 27 3⁄4 28 _ 14 -0089 18 75 О (JOIN) Jones Intercable... 12 18 12 2 - 38 -03.00 37 154 
E T (МНРО) Maclean Hunter “7 12 78 13 12 - 58 -0462 35 948 
O (MMEDC) Multimedia. 71 1⁄4 71 1⁄2 — 14 -0034 69 783 | т (RCIA) Rogers Commun. 'A 65 22 E mi 
A (МҮТА) New York Times....... 27 27 14 - 14 -0091 13 223 | 7 RCL.B) Rogers vous PO MI со эв 
А (NWS) News Corp. Ltd. ...... 15 16 58 - 58 -0375 8 4263 | & (CAT) TCA Cable ТУ... 30 3⁄4 3! 14 - 12 -0160 60 371 
(PARC) Park Commun. ........ 27 3⁄4 28 14 - 1/2 -0176 22 382 3 Е 
5 О (TCOMA) Tele-Commun..... 24 38 25 58 -02.50 48 3,689 
(PLTZ) Pulitzer Pubilshing... 24 38 25 = 58 -0250 16 255 
N (TL) Time inc....................... 97 1⁄2 101 38 - 378 -0382 23 5.698 
N (REL)RellanceGroupHold. 4 12 4 34 - 14 -0526 5 337 | 9 Асил АК Commu 27 2) ag EOD Tes Hate 
5 ا‎ Suma E АЗ мык = с va ONT J8 22106 | N (UCT) United Cable TY ....... 33 3⁄4 33 5⁄8 ив 0037 -177 1258 
ры М (VIA) Viacom . 27 58 28 18 - 12 -0177 -3 1,474 
ЯЧ ол оо 0000 43 130 | N (WU) Western Union 138 1 12 - 1⁄4 -0833 43 
MC) Times Mirror.............. 32 34 33 34 - 1 -0296 15 4237 à 
© (TMCI)TM Communications SD us шоо 1 | © (WSMCA) WestMarc.... 1712 17 34 - 14 -01.40 22 251 
N (TRB) Tribune...................... 39 58 39 78 - 14 -0062 22 3023 
А (TBSA) Turner Bcstg. “А. 15 58 15 344 3⁄8 0245 -2 340 ян EL LECTRONICS/MANUFACTURING www 
A (TBSB) Turner Bestg. В... 14 1/4 14 34 - 12 -0338 -2 310 | N (MMM) зм... 62 14 62 38 — 18 -0020 15 14,161 
A (WPOB) Washington Post... 198 3/4 198 1/2 14 0012 13 2552 | N (ARV) Arvin industries... 18 12 18 58 - 18 -0067 7 352 
О (CCBL) C-Cor Electronics .. 18 3/4 18 1/2 ya — 0135 31 38 
— ——mm PROGRAMING ———mes | О (САТУ) Cable TV indus... 5 18 5 1/16 1H6. 0123 :34 15 
0 (SP) Aaron Spelling Prod... 6 38 6 18 14 0408 5 "7 А ERE a tasca ааа d y i re 2 de Es КІ 42 
О (ALLT) All American TV....... 2 34 278 - 18 -0434 3 ( orp. . 1 ИВ cm В 6 
© (вана Нийгэм 2277 AM o EI ау | ^ (COH) Cohu........... 11-12 11 d ма 02.22 1 20 
роз N (EK) Eastman Kodak 45 1⁄4 46 14 — 1 - 02.16 12 15,335 
N (KO) Coca-Cola Es ӨЙ a эшик УИ аны Gen net bis E au Ww WU MN. es 
n а | . ! 
К (СЕН Color Systems Цээл ж олжээ! 9 | N (GE) General Electric.. 45 45 3⁄4 - 34 -0163 19 41.190 
(КРЕ) Columbla Pic. Ent. 1 18 11 1⁄4 a Ol 158: 1200 Re ee ial | % aie 113 Wane ud 
О (САУМ) СУМ Cos.......... 15 14 15 38 - 18 -0081 12 265 (GETE) Geotel Inc... 1 ; : 2 
м (HRS) Harris Corp. 27 1⁄4 27 1⁄2 - 14 - 0090 12 1115 
A (DEG) De Laurentils En 5/8 9/16 1/16 1111 7 
© O (ITEL) itel Corp..... 17 3⁄4 18 — 14 -038 41 474 
(depl) dick clark prod 4 3 78 18 0322 10 33 | N (MAD WA Com. 1 778 8 14 - 38 -0454 -5 213 
N (DIS) Disney............... 65 1⁄2 65 1/4 1⁄4 — 0038 19 8.683 Ble : 2 ! 
^ N (iV) Mark IV Indus. 1 1/4 9 38 178 2000 6 121 
(DJ) Dow Jones & Co 30 14 31 1⁄2 - 114 -0396 14 2.913 
О (EM) Entertainment Mktg..... 178 2 - 18 -0625 6 23 | 9 (MCDY) Microdyne smu 3 14 3 14 0000 -2 Е 
О (FNNI 5 O (MCOM) Midwest Commun. 4 1⁄4 4 1⁄4 0000 10 12 
(FNNI) Financial News... 5 14 5 38 - 18 -0232 23 63 
К N (MOT) Motorola..... . 39 34 40 14 — 12 -0124 16 5139 
(FE) Fries Entertain... 218 2 38 - 1⁄4 -1052 9 11 
N (GW) бий + Western 40 3⁄4 40 3⁄4 0000 7 2449 | N (OAK) Oak Industries. 1316 2 = ШІ Olê B 61 
O (ОМТХ) Hal Roach. 314 3 12 - 14 -Qraà 7 22 | А (PPI Pico Products. 2 50 3 US = \2 1600 -52 9 
А Е N (SFA) Sci-Atianta .. 13 1⁄6 12 58 12 0396 10 307 
(HHH) Heritage Entertain. .... 1 568 1 34 - 1/8 -0714 1 7 N (SNE) Sony Cor 57 3⁄4 55 3⁄4 2 0358 94 13353 
A (HSN) Home Shopping Net. 4 34 4 78 - 18 -0256 21 ana n ERI y | p- ЭР * я P 3. ; 
N (KWP) King World............. 24 24 0000 15 6% Дакгоп 19 20 38 - “(ЫМ ш 202280 
О (LAUR) Laurei Entertain... 2 12 2 1⁄2 0000 5 8 || 9 t vi ОЛЫ Q uë up I Ё 
A Ё N (VAR) Varian Assoc.. 26 14 27 1⁄2 - 118 -0454 -138 573 
(LT) Lorimar-Telepictures..... 11 7/8 11 78 0000 -3 550 N (WX) Westinghouse 2 18 53 3 — 1 14 0234 10 7482 
N (MCA) MCA 45 58 45 1⁄2 18 00.27 25 3317 | Ñ маг der ^d 5 ь 20: 
N (MGM) MGWUA Commun 14 1а 18 - 18 -0088 -8 701 (ZE) Zenith ............ 17 78 17 1⁄2 3⁄8 0214 -22 463 
A (NHI) Nelson Holdings......... 1/2 33.33 Standard & Poor's 400.......... 31741 32054 - 313 - 00.97 

T Toronto, A-American, N-NYSE. O-OTC. Bid prices and common A stock used uniess otherwise 
noted. P/F ratios are based on eamings per share for the previous 12 months as published by 


Standard & Poor's or as obtained by Broadcasting's own research 

Broadcasting Dec 19 1988 

As compiled by BROADCASTING from Dec. 
8 through Dec. 14 and based on filings, 
authorizations and other FCC actions. 

Abbreviations: AFC—Antenna For Communications: ALJ—Ad- 
ministrative Law Judge: alt.—alternate; ann.—announced; 
ant.—antenna; aur—aural; aux.—auxiliary; ch.—channel: 
CH—critical hours.; chg.—change: CP—construction permit; 
D—4ay: DA—directional antenna: Doc.—Docket: ERP—effec- 
tive radiated power: Freq—frequency: HAAT—height above 
average terrain: H& V—horizontal and vertical: khz—kilohertz: 
kw—kilowatts: lic.—license: m—meters: mhz—megahertz: 
mi.—miles: MP—modification permit: mod.—modification: 
N—night: pet. for recon.—petition for reconsideration; PSA— 
presunrise service authority; pwr.—power: RC—remote control; 
S-A—Scientific- Atlanta; SH— specified hours: SL— studio loca- 
tion; TL—transmitier location: trans.—transmitter: TPO—trans- 
mitter power output: U or unl.—unlimited hours; vis.—visual: 
w—walts: *—noncommercial. Six groups of numbers at end of 
facilities changes items refer to map coordinates. One meter 
equals 3.28 feet. 

Ownership Changes 


в WDLK(AM) Dadeville. AL (BAL881128EB: 1450 khz; 
1 kw-U DA-1)—Seeks assignment of license from Fidelity 
Broadcasting Inc. to Dale Broadcasting Inc. for $185.000. 
Seller is owned by Frank L. Pearson. It has no other 
broadcast interests. Buyer is owned by Walter K. King. 
24.92%; William F. Dodds. 24.92%: Апп W. Gorec. 
9.77%: Charles A. Farrow. 7.8296; James R. Dean, 7.81%; 
Maury J. Farrell. 4.88%: James W. Whatley, 7.50%. and 
Charles H. Whatley. 7.50%. lt has no other broadcast 
interests. Filed Nov. 21. 

m WCVS(AM)-WFMB(FM) Springfield. IL (ВА- 
1881109ЕС, 1450 khz; 1 kw-D. 250 w-N; FM: 
BALH881109ED; 104.5 mhz; 43 kw; HAAT: 430 ft.)— 
Seeks assignment of license from Springfield Advertising 
Co. to Neuhoff Broadcasting Corp. for $4.25 million. 
Seller is Washington-based group of five AM's and six 
FM's principally owned by Roger Neuhoff. Neuhoff is 
selling group to Robert Tudek, Robert Zimmerman and 
Everett Mundy ("Changing Hands," Oct. 24). Buyer is 
owned by Geoffrey H. Neuhoff. Roger Neuhoff's son. It 
has no other broadcast interests. Filed Nov. 9. 

8 WYRE(AM) Annapolis. MD (ВА1881110ЕГ: 810 khz; 
250 w-D)—Seeks assignment of license from Anna-Del 
Broadcasting Co. to Chesapeake Communications Group 
L.P. for 5280.000. Seller is principally owned by Neil 
Heaton. Buyer is equally owned by Leo Mehalic. Ron 
Szpatura. Samuel Brown. It has no other broadcast inter- 
ests. Filed Nov. 10. 

m KRWB(AM) Roseau. MN (BAL881109EJ; 1410 khz; 1 
kw-U DA-N)—Seeks assignment of license from Marlin T. 
Obie to Robert M. Obie. Assignee shall pay no money or 
other consideration directly to assignor for assets being 
conveyed. In consideration. assignee agrees to assume all 
debts of station as of closing date. Accounts receivables, 
cash. deposits and prepaid items are also being assigned to 
assignee. Assignor shall pay all legal and filing fees with 
respect to this agreement. Seller has no other broadcast 
interests. Buyer is permittee of KRMB(FM) Roseau, MN. 
Obie also owns 12,5% of KGPC Co., licensee of KXPO- 
AM-FM Grafton. ND. Filed Nov. 9. 

в WGRM(AM) Greenwood. MS (BTC881128EA; 1240 
khz; 1 kw-U)—Seeks transfer of control of Twelve Forty 
Inc. from Frances G. Ewing to Clay Ewing for no consider- 

ation. Buyer has no other broadcast interests. Filed Nov. 

8 WGLH(AM) Mebane. NC (BAL881123EC; 1060 khz; | 
kw-D, DA)—Seeks assignment of license from Benchmark 
Communications Ltd. to Triangle Broadcasting Co. for 
$145,000. Seller is principally owned by Roger D. Jen- 
nings. It has no other broadcast interests. Buyer is owned 
by John M. Jordan. 47%; Nancy S. Barfield. 15%; Donald 
W. Curtis, 19%: Roger D. Jennings. 15%, and John M. 
Jordan Jr.. 4%. Curtis is 100% stockholder of licensee of 
WMBL(AM)-WRHT-FM Morehead City, NC; 83.689 
stockholder of licensee of WTAB(AM)-WYNA-FM Tabor 

City, NC; 85% stockholder of licensee of WCPS(AM)- 
WKTC-FM Tarboro. NC. Filed Nov. 23. 

® WEED(AM)-WRSV(FM) Rocky Mount, NC (AM: 
ВТС881115НУ; 1390 khz; 5 kw-D 2.5 kw-N DA-N; ЕМ: 
ВТСН881115НУУ; 92.1 mhz: 1.7 kw; HAAT: 380 ft.)— 
Seeks assignment of license from Radio Station Weed Inc. 
to Northstar Broadcasting Inc. for $852,000. Seller is 
owned by William A. Wynne Jr., William A. Wynne. and 
Jean L. Wynne. It has no other broadcast interests. Buyer is 
owned by Charles O. Johnson. It has no other broadcast 
interests. Filed Nov. 15. 

m KVLH(AM)-KGOK(FM) Pauls Valley, OK (AM: BA- 
1881109ЕА: 1470 khz; 1 kw-D. DA: ВАГН881109ЕВ: 
97.7 mhz: 3 kw; HAAT: 303 ft.)—Seeks assignment of 
license from Garvin County Broadcasting Inc. to Washita 
Broadcasting Inc. for $381.000. Seller is owned by Ronald 
R. Casey. Mary P. Casey. Jeanne F. Martin. and Luther 
W. Martin. It has no other broadcast interests. Buyer is 
owned by Glenn L. Bell, 45%: Stephen M. Rawli and 
Kelly L. Rawling. 3596 jointly held: Forrest J. Mitch and 
Joan D. Mitchell. 5% jointly held: Kevin M. Potter and 
Dorea Potter, 5% jointly held; Mel L. Hambelton. 5%, and 
Michael S. Rawlings. trustee, 5%. Forrest J. and Joan D. 
Mitchell jointly own 75% of voting stock of Mitchell 
Broadcasting Co.. licensee of WMCW(AM) Harvard, IL. 
In addition Mr. Mitchell owns 20% of licensee of WMT- 
AM-FM Cedar Rapids. IA. Kevin M. and Dorea Potter 
each hold 5096 of stock of KCD Enterprises Inc.. licensee 
of WMOI(AM)-WRAM-FM Monmouth. IL. Filed Nov. 9. 

8 WPSC(AM) Pageland. SC (BAL881123ED: 1510 khz; 
500 w-D)—Seeks assignment of license from Sandhill 
Broadcasting Co. to Michael B. Glinter for $4,022. Seller 
is owned by Jack L. Nicholson. It has no other broadcast 
interests. Buyer owns WTNX(AM) Lynchburg. TN. 
Glinter is permittee of New AM stations in Atlantic Beach. 
SC; Gladstone, MO; Fairview, NC, Florence and 
Blythewood. both South Carolina. Filed Nov. 23. 

8 WSLV(AM) Ardmore, TN (BAL881109EK: 1110 khz; 
2.5 kw-D, DA)—Seeks assignment of license from Bernie 
Bishop Broadcasting & Advertising Co. to B & E Broad- 
casting Inc. for $85,000. Seller is owned by Bernie Bishop. 
Buyer is equally owned by Ernest B. Ashworth, Elizabeth 
H. Ashworth and Paul W. Ashworth. Ernest B. and Eliza- 
beth H. Ashworth are shareholders. officers and directors 
of B & E Broadcasting of Kentucky Inc.. licensee of 
WOAM (AM) Elkton. KY. Filed Nov. 9. 

в KVKM(AM) Monahans. TX (BAL881110EA: 1330 khz: 
5 kw-D 1 kw-N DA-2)—Seeks assignment of license from 
Small Business Administration to KLBO Inc. for 
$175.000. Seller is receiver for Fluid Capital Corp. Buyer 
is owned by M.R. (Bob) Batterton. lt has no other broad- 
cast interests. Filed Nov. 10. 

8 KGHO(AM) Hoquiam and KGHO-FM Hoquiam-Aber- 
deen, both Washington (АМ: BAL881114EG: 1490 khz: 1 
Куг-О, FM: BALH881114EH; 95.3 mhz: 1.15 kw: HAAT: 
750 ft.)—Seeks assignment of license from Planck Broad- 
casting of Washington Inc. to Trinity Broadcasting Net- 
work Inc. for $280.000. Seller is principally owned by 
James K. Planck. Buyer is owned by Paul F. Crouch. 
Janice W. Crouch. Norman G. Juggert. Philip A. Crouch, 
Matthew Crouch, Charlene E. Williams. Principals of buy- 
er are also principals in licenses of: KTBN-TV Santa Ana. 
СА; WLXI(TV) Greensboro. NC; WDLI(TV) Canton. OH: 
KPAZ-TV Phoenix, AZ; KNAT(TV) Albuquerque. NM: 
KTBO-TV Oklahoma City. OK; KTBW-TV Tacoma. WA; 
WHFT(TV) Miami. FL: WKOI(TV) Richmond. ІМ; 
WCLJ(TV) Bloomington. IN: WTBY-TV Poughkeepsie. 
NY: KDTX-TV Dallas, KMLM(TV) Odessa, KLUJ(TV) 
Harlingen. KITU(TV) Beaumont, KETH(TV) Houston. all 
Texas: KTDZ(TV) Portland. OR. Filed Nov. 14. 

в WCOW-AM-FM Sparta, WI (AM: ВТС881125ЕА; 1290 
khz: 1 kw-D: FM: ВТСН881125ЕВ: 97.1 mhz; 50 kw; 
HAAT: 610 ft.)—Seeks transfer of control of Sparta- To- 
mah Broadcasting Co. from John D. Rice. Patricia R. 
Hoffman and James W. Rice to John D. Rice et al. for no 
consideration. Buyer is principally owned by John D. Rice, 
Elizabeth R. Ecker, Mary E. Marzolf, James W. Rice, and 
Patricia R. Hoffman. It has no other broadcast interests. 
Filed Nov. 25. 

в KRKK(AM)-KQSW(FM) Rock Springs, WY (AM: BA- 
1881109ЕН: 1360 khz; 5 kw-D. 1 kw-N: FM: BAL- 
Н881109Е1: 96.5 mhz: 100 Км; HAAT: 1.680 feet)— 
Seeks assignment of license from Big Thicket Broadcasting 

Broadcasting Dec 19 1988 

Co. of Wyoming Inc. to Southwest Wyoming Broadcast 
Group Inc. Buyer will pay balance then unpaid, and any 
unpaid accrued interest. under promissory note in original 
principal amount of $648,671.82. Buyer shall also assume 
some of seller's liabilities and obligations. Seller is princi- 
pally owned by James T. Cullen and Adam G. Polacek. It 
also owns WAAX(AM)-WQEN(FM) Gadsden. AL: 
WKSF(FM) Asheville. NC. Buyer is owned by Jon Col- 
lins. 60%, Estate of Arnold H. Morck. 40%. Howard J. 
Baker is personal representative of estate. Filed Nov. 9. 


в WAYD(AM) Ozark. AL (BAL880930EI: 1.190 khz; 1 
kw-D)—Granted app. of assignment of license from 
WAYD Inc. to Westley Morgan for $150,000. Buyer is 
New York City investor also purchasing WORJ(FM) Ozark 
(see below). Seller is headed by Harold Smith and has no 
Other broadcast interests. Action Nov. 10. 

8 WORJ(FM) Ozark. AL (BALH880930EJ; 103.9 mhz: 3 
kw: HAAT: 190 f(t.)—Seeks assignment of license from 
MSB Communications Inc. to Westley Morgan Inc. for 
400.000. Seller is headed by Steve McGowan and owns 
WSEL-AM-FM Pontotoc. Miss. Buyer is New York City 
investor also purchasing WAYD(AM) Ozark (see above). 
Action Nov, 10. 

8 KLRA-AM-FM England and KCCL-AM-FM Paris. both 
Arkansas (KLRA: ВТС880531ЕС; 1530 khz; 250 W-D; 
KLRA-FM: BTCH880531ED; 96.5 mhz: 3 kw; HAAT: 
148 ft.: KCCL: ВТС880531ЕА: 1460 khz: 800 w-D; FM: 
KCCL-FM: ВТСН880531ЕВ: 95.3 mhz 3 kw; 
HAAT:810ft.)—Granted app. of assignment of license 
from Lowell S. and Sheila D. Jumper to Willie R. Harris 
for $10.000 plus assumption of obligations. Seller has no 
other broadcast interests. Buyer has no other broadcast 
interests. Action Oct. 12. 

в KZLR(AM) Pine Bluff. AR (BAL881005ED: 1270 khz; 
5 kw. DA)—Seeks assignment of license from Southern 
Starr of Arkansas Inc. to Metropolitan Media Group Inc. 
for $35.000. Seller is Orlando, FL-based group of two 
AM's and four FM's principally owned by Peter Starr. 
Buyer is equally owned by Carl E. Jones and Carlene 
Jones. Action Nov. 16. 

в KSPN-AM-FM Vail, CO (AM: BAL880928EE; 610 khz; 
5 kw-D: FM: BALH880928HU; 97.7 mhz; 3 kw; HAAT: 
54 ft.}—Granted app. of assignment of license from Vail 
Broadcasting Co. to Broadcasting Co. of Palm Beach Inc. 
for $250,000. Seller is principally owned by David Wood 
and has no other broadcast interests. Buyer is equally 
owned by Joseph D. Harnett, Donald P. Scanlon. Robert 
B. Harkness and George E, Weast. Scanlon also has inter- 
est in WIYC(FM) Charlotte Amalie, VI. Action Nov. 10. 

а WOYS(FM) Apalachicola, FL (BALH881005HX; 100.9 
mhz; 3 kw; HAAT; 59 ft.}—Granted app. of assignment of 
license from Broadcast and Communications Services Inc. 
to Richard L. Plessinger Sr. for $10.000. Seller is headed 
by Susan M. Steigler. and has no other broadcast interests. 
Buyer owns WAXZ-FM Georgetown and WJOJ-FM Mil- 
ford. both Ohio, and WCVG(AM) Covington. KY. Action 
Nov. 16. 

8 WJTC(TV) Pensacola, FL (BALCTS881005KE; ch. 44; 
3289 kw-V: HAAT: 1.493 ft.)——Seeks assignment of li- 
cense from Сагпех TV Inc. to Channel 44 144. for 
$750,000. Seller is principally owned by Thomas F. Car- 
ney, Martin J. O'Meara Jr.. Ralph Renick. Edward J. 
Keelan. and William J. Roper. It has no other broadcast 
interests. Buyer is principally owned by TV 44 Inc. TV 44 
Inc. is principally owned by Robert Williamson, 1%; Hen- 
ry D. Vara Jr., 1%. and Cara E. Cameron, 1%. Vara has 
interest in WRCC(FM) Cape Coral, FL, and WKGR(FM) 
Ft. Pierce. FL. Action Nov. 7. 

m WPRY(AM)-WNFK(FM) Perry. FL (AM: BA- 
L880624EC; 1400 khz; 1 kw-U; FM: BALH880624HM; 
105.5 mhz; 345 ft.)—Seeks assignment of license from 
WPRY Radio to RAHU Broadcasting Co. for $550.000. 
Seller is owned by H.S. Hagan Jr.. who has no other 
broadcast interests. Buyer is owned by Jerry C. Rasor. Don 
W. Hughes, Barbara G. Hughes and Terry Reaves. it also 
owns WGKR(AM) Perry. FL. Action Nov. 9. 

m WKEU-AM-FM Griffin. GA (АМ: BAL880930HR; 
1450: 1 kw-U; ЕМ: BALH880930HS: 97.7 mhz: 3 kw; 
HAAT: 300 feet)—Seeks assignment of license from Do- 
minion Marketing Inc. to Design Media Inc. for 

$2,300,000 ("Changing Hands." Oct 10). Seller is owned 
by Albert Charles Schmick and Joseph H. Bourdow. and 
has no other broadcast interests, Buyer is is headed by John 
Thomas and Peter Carpey, New York City investors with 
no other broadcast interests. Action Nov. 16. 

m WKLY(AM) Hartwell, GÀ (BAL88 1011 EA: 980 khz: 1 
kw-D: HAAT:}—Granted app. of assignment of license 
from WKLY Broadeasting Co. to James E. and Billie Е. 
Hicks for $200.000. Seller is owned by Edna M. Pfaender. 
100%. pending filing of involuntary transfer of control 
papers due to death of Max Pfacnder. 50% owner. Buyer is 
owned by James E. Hicks, 50%; Billie F. Hicks. 50%. It 
has no other broadcast interests. Action Nov. 16. 

m WZKS(FM) Jesup. СА (BALH880930HN: 98.3 mhz: 3 
kw; HAAT: 300 ft.}—Granted арр. of assignment of li- 
cense from Bohanan Broadcast Association Inc. to Inter- 
mart Broadcasting Georgia Coast [ne. for $1.200.000. Sell- 
et is principally owned by William J. Brown. Clifton G. 
Moor, O. Dan Bohanan and Richard S. Graham and has no 
other broadcast interests. Buyer is owned by James E. 
Manin Jr.. 66.3%: William G. Brown. 16.3%. and Clifton 
G. Moor. 16.3%. Martin is permittee of new FM in Las 
Vegas. Action Nov. 16. 

m WAYX(AM) Waycross. GÀ (BAL881004EB: 1230 khz; 
| kw-U}—Granted app. of assignment of license from 
Rowland Radio Inc. to Young Communications Corp. for 
$150.000. Seller is headed by Marshall Rowland and has 
no other broadcast interests. Buyer is owned by Charles P. 
Young. 51%. and H.C. Young Jr.. 49%. and has no other 
broadcast interests. Action Nov. 16. 

m KIOV(FM) Honolulu (BTCH880816HU: 105.1 mhz: 100 
kw; HAAT:)—Secks assignment of license from Ronayne 
Hope to Sinclair Telecable Inc. for $51.000. Seller has no 
Other broadcast interests. Buyer is owned by John L. Sin- 
clair. Virginia L, Sinclair, Jean Е. Atteberry. J. David 
Sinclair. Robert L. Sinclair and Ann S. Adams. It also 
owns WNIS(AM) Norfolk and WCDX(FM) Mechanics- 
ville. VÀ. Action Sept. 28. 

m WBIW(AM)-WQRK(FM) Bedford. WBAT(AM) Mar- 
ion. WKBV(AM)-WFMG(FM) Richmond. WMRR(FM) 
Van Buren. all Indiana; WABJ(AM)-WQTE(FM) Adrian, 
MI: WBEX(AM)-WKKJ(FM) Chillicothe. OH. (WBIW: 
BAL880816EN; 1340 khz | kw-U: WQRK: BAL- 
H880816EO: 105.5 mhz: 2 kw; HAAT: 400 fi.: WBAT: 
BALS80816EJ; 1400 khz; 1 kw-U. DA-I; WKBV: 
BALSSOSIGHX: 1490 khz: |  kw-U: МЕМО: 
ВАГ.Н880816НҮ: 101.3 mhz: 50 kw; HAAT: 280 fi.: 
WMRR: ВАРН880816ЕК; 99,3 mhz; 3 kw; HAAT: 328 
ft.) WABJ: BALS80816EH; 1490 khz: 1 kw-D. 250 w-N; 
WOTE: BALHS880816El; 95.3 mhz: 3 kw: HAAT: 300 ft.: 
WBEX: BAL880816EL; 1490 khz: | kw-D 250W-N DA-2; 
WKKJ: BALH880816EM; 93.3 mhz; 22 kw: HAAT: 335 
ft.)—Granted app. of assignment of license from Central 
Broadcasting Group to to Mid-America Radio Group Inc. 
for $5.6 million ("Changing Hands.'" Sept. 5). Seller is 
Richmond. IN-based group with no other broadcast inter- 
ests. Buyer is principally owned by David C. Keister. It 
also owns WCBI(FM) Lebanon. IN and WMLA-AM-FM 
Bloomington. IL. lt recently sold WMCB(AM)- 
WCBK(FM) Maninsville and WIFE(AM)-WCNB(FM) 
Connersville, both Indiana, and WOFR(AM)-WCHO(FM) 
Washington Court House. OH ("Changing Hands," June 
20). Action Sept. 27. 

m WOVR-FM Versailles. IN (BALH881004GN; 103.1 
mhz; 3 kw: HAAT: 300 ft.)—OGranted app. of assignment 
of licensc from B.N. Herlong to Modem Communications 
Ine. for $200.000. Seller has no other broadcast interests. 
Buyer is owned by Bradley S. Reichel. 33.3%: Jerry W. 
Johnston, 33.3%. and Wayne T. Posz 11, 33.3%. Action 
Nov. 16. 

m KZXL(FM) Great Bend, KS (BTCH881005GH; 107.9 
mhz; 100 kw: HAAT: 886 ft.)—Granted app. of assign- 
ment of license from Breadbasket Enterprises Inc. to ST 
Enterprises Ltd. for $396.200. Seller is principally owned 
by Lance Sayler and has no other broadcast interests. Buyer 
is owned by William C. Reppart Jr.. 8%: Joseph Ellzey. 
1.7%; Patrick Morse, ST Enterprises Employee Stock. 
88.09%. William C. Reppart votes shares held by ST 
Enterprises ESOP. ST Broadcasting Co.. subsidiary of ST 
Enterprises Lid.. owns KGNO(AM)-KDCK(FM) Dodge 
City. KS. Action Nov. 15. 

m KTPK-FM Topeka. KS (BTCH880928GZ: 106.9 mhz: 
100 kw; HAAT: 1.210 ft.) —Granted app. of assignment of 
license from Shawnce Broadcasting Co. to The Marvin H. 
Wilson Wealth for no consideration. Seller is principally 
owned by Marvin H. Wilson. Buyer is owned by Marvin 
H. Wilson. 30.3%: Arthur A. Glassman, 49%: H. Pat 
Powers, 10.3%, and Robert V. Bundy. 10.3%. Action 
Nov. 11. 

m WLVW(FM) Salisbury. MD (BALH88070IGE; 105.5 
mhz: 3 kw; HAAT: 390 ft.)—Granted app. of assignment 
of license from HVS PartnersSalisbury to Gary Burns Inc. 
for $1.250.000. Seller is owned by Gisela Huberman who 

bought seven stations from Woolfson Broadcasting 
(BROADCASTING, Dec. 14, 1987}. Buyer is owned by 
Gary Burns. who also has interest in W VIQ(FM) Christian- 
sted. VI. Action Nov. 15. 

a WFDF(AM)-WDZZ(FM) Flint, MI (AM: 
ВАГ881004Н2: 910 khz; 5 kw-D | kw-N DA-N; FM: 
BALH881004GO; 92.7 mhz: 3 kw: HAAT: 260 fi.)— 
Granted app. of assignment of license from Flint Metro 
Mass Media Inc. to Erie Coast Communications Inc. for 
86.500.000. Seller is headed by Vernon Merritt Jr., who 
also owns WTWV(FM) Des Plaines. IL. Buyer is owned 
by Earle C. Horton. 33.3%: Cheryle A. Wills. 33.3%. and 
Alva T. Bonda, 33.3%. Action Nov. 16. 

m WITL-AM-FM Lansing. MI (AM: BAL881006HV: 1010 
khz; 500 w-D. DA: FM: BALH881006HW: 100.7 mhz: 
26.5 kw: HAAT: 640 ft.}—Granted app. of assignment of 
license from MW Multicom Inc. to MSP Communications 
Inc. for $10,220,000. Seller is principally owned by 
Charles Melford, Phillip Fisher. and William Walker. It 
also owns WCHT(AM)-WGLQ(FM) Escanaba, MI. Buyer 
is equally owned by Jackson W. Smart Jr.. Andre J. Bial, 
and Robert P. Zabel. It has no other broadcast interests. 
Action Nov. 16. 

m WKLK-FM Cloquet. MN (BALED881004HAÀ; 100.9 
mhz. 3 kw: HAAT: 300 ft.)—Granted app. of assignment 
of license from WKLK Inc. to Minnesota Public Radio Inc. 
for $200.000. Seller is principally owned by John Carl. 
who also owns KCOB(AM)-KLVN(FM) Newton, 1A. 
Buyer is headed by Joanne von Blon, chairman. Minnesota 
Public Radio holds licenses and CP's for KBPR(FM) 
Brainerd; KCCM(FM) Moorhead; KCRB(FM) Bemidji; 
KGAC(FM) St. Peter; KLSE(FM) Rochester; KNSR(FM) 
Collegeville. KRSW(FM) Worthington-Marshall, KSJN- 
AM-FM Minneapolis-St. Paul; KSJR(FM) Collegeville: 
KWMN(FM) Appleton; WIRR(FM) Virginia-Hibbing. and 
WSCD(FM) Duluth, all Minnesota; KLCD(FM) Decorah. 
IA: KRSD(FM) Sioux Falls, SD. and WGGL(FM) 
Houghton, MI. Action Nov. 16. 

m KTRF Thief River Falls. MN (BAL881006EB: 1230 khz; 
1 kw-U}—Granted app. of KTRF-KSNR Radio Corp. to 
Woodland Communications Corp. for $850,000 C'Chang- 
ing Hands." Oct. 24). Seller is principally owned by 
Theodore S. Storck. and has no other broadcast interests. 
Buyer is owned by Steve Glassman and Jack McKain. and 
also owns KUBC(AM)-KKXK(FM) Montrose. CO. Action 
Nov. 16. 

m WAML(AM) Laurel and WEEZ-FM Heidelberg. both 
Mississippi (AM: B AL880930EE; 1.340 khz; 1 kw-U: FM: 
BALH880930EF: 99.3 mhz: 3 kw: HAAT: 300 ft.)— 
Granted app. of assignment of license from Vango Broad- 
cast Stations Inc. to Pine Belt Broadcasting Inc. for 
5275.000. Seller is headed by Otto Goessl. and has по 
other broadcast interests. Buyer is owned by Joc H. Nor- 
man and Beverly G. Norman. 10056 joint tenants and has 
no other broadcast interests. Action Nov. 14. 

BTC8808IGEP; [140 khz, 1  kw-D; МАКН: 
ВТСН880816ЕО: 105.7 mhz: 100 kw: HAAT: 957 (t.)— 
Seeks trans. of control from John A. Bomer. et al to John 
W. Haley and Thomas J. Thomon for no consideration. 
Seller has no other broadcast interests. Thornton and Haley 
are 16.67% and 16.66% partners respectively in Media 
Properties. Alabama General Partnership licensee of 
KXKW(AM)-KSMB(FM) Lafayette, LA. Haley is also 
50% owner of licensee of WWYN McKenzie. TN. Action 
Sept. 28. 

m WEMJ(AM) Laconia. NH (ВА1881004ЕА: 1490 khz: 1 
kw-U}—Granted app. of assignment of license from Cen- 
iral Broadcasting Services Inc. to Robert J. Tole for 
$800,000. Seller is headed by James McCann and has no 
other broadcast interests. Buyer has no other broadcast 
interests. Action Nov. 16. 

m KYEE(FM) Alamogordo, NM (BTCH881005GK; 94.3 
mhz; 3 kw; HAAT: 492 ft.)—Granted app. of assignment 
of license from Norman Todd. Bankruptcy Trustee. New 
West Broadcasting Co. to William F. Burt for $230,000. 
Seller is Las Cruces. NM. lawyer with no other broadcast 
interests. Buyer has no other broadcast interests. Action 
Nov. 16. 

m KGRT-AM-FM Las Cruces. NM (BAL880930EC: 570 
khz; 5 kw-D; FM: BALH880930ED; 103.9 mhz: 3 kw; 
HAAT: 150 ft.)—— Granted app. of assignment of license 
from KGRT Inc. to Sunrise Broadcasting Inc. for 
51,700.000. Seller has no other broadcast interests. Buyer 
is owned by Denton V. Holmes. 35%: Judy H. Richardson. 
35%; David C. Richardson. 20%; Virginia M. Ashby, 5%, 
and David D. Hunt, 5%. [t has no other broadcast interests. 
Action Nov. 10. 

m KOAW(AM) Ruidoso Downs. NM (BAL880913EH: 
1490 khz: 1 kw-U}—Granted app. of assignment of license 
from James Schilling to Woodrow Michael Warren for 
$20.000. Seller has no other broadcast interests. Buyer has 

Broadcasting Dec 19 1988 

interest in CP for new FM in Maljamar. NM. Action Nov. 

m WDOE(AM) Dunkirk. NY (BAL88090 IEA; 1410 khz; 1 
kw-D 500W-N DA-N}—Granted app. of assignment of 
license from Lake Shore Broadcasting Co. to Chautauqua 
Broadcasting Corp. for $260.000. Seller is headed by R. 
Michael Goldman. Buyer is owned by Vincent T. Ridikas. 
Ridikas is 90% limited partner in Jessup Broadcasting L.P.. 
permittee of WWDR(FM) Hardeeville. SC. and 90% limit- 
ed partner in Chautauqua Radio L.P.. permittee of New FM 
CP in Fredonia. NY. Action Oct. 20. 

m WKTC-FM Tarboro. NC (BTCH880929GZ: 104.3 mhz: 
100 kw: HAAT: 650 ft.)—Secks assignment of license 
from Great American East Inc. to Osborn Communications 
Corp. for $3 million and 140.000 shares of Osborn Com- 
munications stock. Seller is owned by Donald Curtis and 
has no other broadcast interests. Buyer is New York-based 
group af five AM's. seven FM's and one TV, headed by 
Frank Osborn. Action Nov. 15. 

m WAZU(FM) Springfield. OH (BALH880926GK: 102.9 
mhz: 50 kw: HAAT: 160 ft.}-—Granted app. of assignment 
of license from Champion City Broadcasting Co. to Osborn 
Of Ohio Inc. for $2.6 million. Seller has no other broadcast 
interests. Buyer is New York-based group of five АМ, 
seven FM's and one TV. headed by Frank Osborn. Action 
Nov. 10. 

m KEBC(FM) Oklahoma City, OK (BALH880729GE; 94.7 
mhz: 100 kw: HAAT: 550 (t.)—QGranted app. of assign- 
ment of license from Van Wagner Broadcasting Okc Inc. to 
Independence Broadcasting Oklahoma Corp. for $3.9 mil- 
lion. Seller is owned by Jason Perline and Richard Schaps. 
[t has no other broadcast interests. Buyer is New York- 
based group of four AM's and four FM's owned by Peter 
Sulick and John C. Goodwill. Action Oct. 12. 

m WJUN-AM-FM Mexico, РА (AM: ВА1481005НҮ; 
1220 khz: | kw-D: FM: BAPH881005GJ; 92.5 mhz: 0.18 
kw: HAAT: 397 ft.)—CGranted app. of assignment of li- 
cense from Mid-State Broadcasting Inc. to WJUN Inc. for 
$312,500. Seller is owncd by Richard C. Lyons and Wil- 
liam Berry. It also owns WHHO(AM)-WKPOQ(FM) Hor- 
nell, NY. and WKZA(AM) Kanc. PA. Buyer is owned by 
Douglas W. George. Jimmie C. George. Douglas W. 
George and Jimmie C. George are 85% and 15% stockhold- 
ers, respectively of Starview Media Inc.. licensee of WOY- 
K(AM) York. and WHTF(FM) Starview. both Pennsylva- 
nia. Action Nov. 16. 

m WWPA(AM) Williamsport and WYRS(FM) Jersey 
Shore. both Pennsylvania (AM: BAL880930HP; 1.340 
khz: 1 kw-D. 250 w-N; FM: BALH880930HQ: 97.7 mhz: 
3 kw; HAAT: 300 ft.)—Granted. app. of assignment of 
license from Summit Enterprises Inc. to 5555 Broadcasting 
Inc. for $827.000. Seller is headed by William Ott and has 
no other broadcast interests. Buyer has no other broadcast 
interests. Action Nov. 16. 

m WJMX(FM) Florence. SC (BALH8808I18GR: 106.3 
mhz; 1.] kw: HAAT: 505 ft.)—Secks assignment of li- 
cense from Atlantic Broadcasting Co. to Forjay Broadcast- 
ing Corporation for 5600.000. Seller is Florence, SC-based 
group of one AM and two FM's owned by Fred C. Avent. 
Buyer is owned by James N. Maurer, Jennifer J. Welsch. 
Mary B. Fulton. Pansy P. Morgan. Trell D. Maurer and 
Paige D. Smith. It also owns WYNN(AM) Florence. SC. 
Action Nov. 10. 

m WGMB(FM) Georgetown. SC (BALH880715HJ: 97.7 
mhz: 3 kw; HAAT: 180 ft.)j—Granted app. of assignment 
of license from Ocean Communications Inc. to Coastline 
Communications of Carolina Inc. for $2.500.000. Seller is 
owned by Howard Wilcox. who has no other broadcast 
interests. Buyer is principally owned by Gerry Bresnan. 11 
also owns WZLD(AM) Columbia, S.C.. and WBUD(AM)Y- 
WKXW(FM) Trenton. N.J. Action Nov. 10. 

m KVOL(AM) Big Lake. ТХ (BAL881006EA; 1290 khz: 1 
kw-D)—Granted app. of assignment of license from Dithot 
Broadcasting to WMO Broadcasting Co. Seller is owned by 
Marvin G. Schwartz. lt has no other broadcast interests. 
Buyer is owned by Henry D. Wood. Billye Joyce, and 
Gwendoline B. Wood. It has no other broadcast interests. 
Action Nov. 16. 

m KWZD-FM Hamlin. TX (BALH880927GN; 103.7 mhz; 
100 kw; HAAT: 985 ft. j—Granted app. of assignment of 
license from B&D Communications Inc. to MHHF Media 
Ine. for $1.3 million. Seller is principally owned by Robert 
H. Holladay and also owns WQIS(AM)-WNSL(FM) Lau- 
rel. MS, and KTY X(FM) Healdton. OK. Buyer is owned 
by Darryl L. Mobley, 55%; Anne H. French, 15%; Randall 
S. Henson. 15%. and Karl D. Heller. 15%. and has no 
other broadcast interests. Action Nov. 9. 

m KERV(AM-KRVL-FM Kerrville. TX (АМ: BA- 
PL880914EC; 1230 Км: 1 kw-D 250W-N: FM: 
BALH880914ED: 94.3 mhz; 3 kw: HAAT: 105 ft.)— 
Granted app. of assignment of license from Stiles Commu- 
nications Corp. to Formby Broadcasting Co. for 5760.000. 

Seller is Plano. TX-based group of one AM and two FM's 
owned by Jerry Stiles and Jim Johns. Buyer is owned by 
Clint Formby. It also has interest in KPAN-AM-FM Here- 
ford: KLVT(AM) Levelland; KTEM(AM)-KPLE(FM) 
Temple and KSAM(AM)-KHUN(FM) Huntsville. all Tex- 
as. Action Nov. 10. 

8 KLGV(AM) Longview. TX (BTC880930EG; 1,280 khz; 
1 kw-D)—]Granted app. of assignment of license from Pine 
Tree Media Inc. to Kenneth Tuck for $225,000. Seller is 
owned by Earl Jones and Dr. Herbert Wren and has no 
other broadcast interests. Buyer has no other broadcast 
interests. Action Nov. 10. 

g KPOS(AM) Рок, TX (ВА1.881005ЕС: 1370 khz; 1 kw- 
D)—Seeks assignment of license from James G. Boles to 
American Indian Broadcast Group for $300.000. Seller has 
no other broadcast interests. Buyer is equally owned by 
Jack W. Bursack. Lynwood Eaton. and Fritz Niggeler. 
Action Nov. 16. 

= KDLX(AM) St. George. UT (BTC880929EE; 1450 khz; 
1 kw-U, DA-1:)—Seeks assignment of license from Color 
Country Broadcasting Corp. to JL Communications Group 
Inc. for $350,000. Seller is owned by Joseph A. Kjar. 
Donald E. Bydee and Blaine W. Whipple and has no other 
broadcast interests. Buyer is owned by Jack London, 45%; 
Mel Maziar 45%. and Morgan Skinner. 10%. It has no 
other broadcast interests. Action Nov. 10. 

New Stations 



8 Watertown, MN (BP881122AE)—Northern Tier Enter- 
prises Inc. seeks 1600 khz. Address: 2925 Park Ave. South 
2 Up. Minneapolis. MN 55407. Principal is owned by John 

D. Lensegrav. It has no other broadcast interests. Filed 
Nov. 22. 

ч Durham, NC (BP881101 AG)—Benmar Communications 
seeks 1410 khz. Address: 2306 Bryan Park Avenue. Rich- 
mond. VA 23228. Principal is equally owned by Elaine 
Terretta-Benko and Donald Martin. Filed Nov. 1. 

а Elizabeth City, NC (BP881031 AD)—North Carolina Ra- 
dio Service Inc. seeks 1240 khz. Address: 1608 Corcoran 
Street, Washington. DC 20009. Principal is owned by 
James R. Bond. Applicant is licensee of WKJX(FM) Eliza- 
beth City. NC. Bond is 50% stockholder of Kaw Valley 
Broadcasting Co.. licensee of KOLA(FM) Ogden, KS. 
Filed Oct. 3I. 

а Thomasville, NC (BP881 I0L AF)—Spimar Communica- 
tions seeks 790 khz. Address: 12012 Dove Circle. Laurel, 
MD 20708. Principal is equally owned by Joseph Spicer 
and Donald Martin. Filed Nov. 1. 

m Mena, AR (BPH881026MI)—The Harlan Family seeks 
96.3 mhz: 100 kw (H&V): 295 m. Address: Route 2. Box 

384-B, Mena. AR 71953. Principal is equally owned by 
Douglas S. Harlan and Edythe S. Harlan. Filed Oct. 26. 

m Dalton, GA (BPH881026MK)—Radio Center Dalton 
Inc. seeks 104.5 mhz; 3 kw H&V; 100 m. Address: P.O. 
Box 682, Dalton, GA 30722. Principal is owned by Gilbert 
H. Watts Jr., 25%; Valeria W. Watts, 5%; Calvin R. 
Means, 20%; Clifford K. Watts, 25%. and Virginia А. 
Watts Hoyt, 25%. Applicant is licensee of WLSQ(AM) 
Dalton. GA. Applicant. through sister corporation, is 100% 
owner of WFPA Ft. Payne, AL. Also applicant has 33% 
interest in WYVY Chattanooga, TN. Filed Oct. 26. 

m Lynnville, IL (BPH881027MH)—Holiday Broadcasting 
Inc. seeks 107.1 mhz: 3 kw (H&V); 100 m. Address: One 
Sleepy Hollow. Mount Vernon. IL 62864. Principal is 
equally owned by Kathy J. Withers and Dana R. Withers. 
Filed Oct. 27. 

m Homer, LA (BPH881026MJ)—Homer Broadcasting 
seeks 106.7 mhz; 50 kw (H&V); 80 m. Address: P.O. Box 
545, Homer, LA 71040. Principal is equally owned by 
Bryant Lewis, George Grubbs, Murry Роме]. Ralph Hun- 
eycutt, June Biggers. Filed Oct. 26. 

m Gregory, TX (BPH881027MG)—Thomas J. Johnson 
seeks 104.5 mhz; 3 kw H&V; 100 m. Address: 544 Wilson 
Bridge Dr., #C-1 Oxon Hill. MD 20745. Principal has no 
other broadcast interests. Filed Oct. 27. 

® Gregory. TX (BPH881027MI)—Gregory Broadcasting 
Associates Inc. seeks 104.5 mhz; 3 kw H&V; 100 m. 
Address: 5800 Rittiman Plaza. San Antonio. TX 78218. 
Principal is owned by Richard A. Wells, 51%. and Joanne 
Wells, 49%. It has no other broadcast interests. Filed Oct. 

= Gregory. TX (ВРН881027МК)--Сагу L. Violet seeks 

104.5 mhz; 3 kw H&V; 91 m. Address: 331 North Point 
Lookout. Hot Springs. AR 71913. Principal is applicant is 
licensee of KSPG(AM)-KBUZ(FM) ЕІ Dorado. KS. Filed 
Oct. 27. 

WU Mason, TX (BPH881027ML)—Hill Country Communi- 
cations seeks 97.9 mhz: 50 kw (H&V); 150 m. Address: 
839 Timber Cove, Seabrook. TX 77586. Principal is 
owned by Roy E. Henderson. It has no other broadcast 
interests. Filed Oct. 27. 

© Peshtigo. WI (BPH881024MB)— Good Neighbor Broad- 
casting Inc. seeks 96.1 mhz: 3 kw H&V: 89 m. Address: 
413 Tenth Ave., P.O. Box 375, Menominee. MI 49858. 
Principal is owned by Gary R. Johnson. 4696. and Marshall 
Harris. 54%. It also owns WAGN(AM) Menominee. MI. 
Filed Oct. 24. 

® Los Angeles. CA (BPCT881028T1)—Los Angeles Tele- 
vision, California L.P., seeks ch. 9. Address: 5356 Fair- 

view Blvd.. Los Angeles, CA 90056. Principally owned by 
Rita M. Carr. Filed Oct. 28. 

8 Missoula, MT (BPCT881130)—Continental Television 
Network Inc. seeks ch. 23; 3341 kw-v; 647 m. Address: 
118 Sixth Street South, Great Falls. MT 59405. Principal is 
owned by James M. Colla, 72.5%; Penny L. Adkins, 
2.5%, and William A. Cordingley. 12.5%. Filed Nov. 30. 

WU Las Vegas. NV (BPCT881128)—TTeleventure Broadcast- 
ing Inc. seeks ch. 15; 5000 kw-v; 354 m. Address: 6013 
Vegas Dr.. Las Vegas. NV 89108. Principal is owned by 
Charlene A. Bellofatto. 40%; Sonia Y. Santanilla, 40%: 
William А. Dimeolo, 10%, and Jorge Santanilla. 10%. 
Filed Nov. 28. 

WU West Point. VÀ (BPED881128)—Hampton Roads Edu- 
cational Telecom Association Inc. seeks ch. 46; 2626 kw-v; 
1014 m. Address: 5200 Hampton Blvd.. Norfolk. VA 
23508. Principal is headed by W. Kelly Scott. It has no 
other broadcast interests. Filed Nov. 28. 



m Barstow. СА (BPED870410MD)—QGranted app. of 
RRCC Network Inc. for 91.3 mhz: 3 kw H&V; 4 m. 
Address: C/O 501 Ave. A, Barstow. CA 92311. Principal 

is owned by Randall L. Wood, Steven Brinson, Leroy 
Brinson. Action Noy. 29. 

Ч Woodlake, CA (BPH850712PK)—Granted app. of Q 
Prime Inc. for 104.1 mhz: 32 kw H&V; 188 m. Address: 
212 llth St.. Hoboken. NJ 07030. Principal is equally 
owned by Clifford N. Burnstein and Peter D. Mensch. 
Burnstein and Mensch own stock in Josephson Internation- 
al. publicly traded corporation which owns several broad- 
cast stations. Burnstein and Mensch own stock in six sav- 
ings and loan associations, stock of which are publicly 
traded. Q Prime Inc. filed applications for authority to 
construct New FM broadcast stations at Greenvield. CA; 
Blackfoot, ID; Fargo, ND. and Reno, NV. Burnstein and 
Peter Mensch each bold 50% of non-voting stock of Ell- 
wood Beach Broadcasters Inc. Action Nov. 29. 

Ч Panama City Beach, FL (BPH870824MW)—Dismissed 
app. of Ladies Ш Broadcasting Inc. for 105.1 mhz: 50 kw; 
115 m. Address: 225500 Hwy 98 West #132, Panama City 
Beach, FL 32407. Principal is owned by Barbara Dill Hoy. 
35%; Shirlee Faye Phillips. 49%, and Terralynn Hoy. 16%. 
It has no other broadcast interests. Action Dec. 2. 

m Honolulu. HI (BPH870910MX)—Returned app. of 
Echonet Corp. for 105.9 mhz; 100 kw; -60 m. Address: 
2500 S. Raritan. Englewood. CO 80110. Principal is 
owned by Charles Ergen, 40%; David M. Drucker. 20%. 
and Candy M. Ergen. 40%. It has no other broadcast 
interests. Action Dec. 1. 

WU Mckee, КҮ (BPH870702MC)— —Granted app. of Betty 
J. Rudder for 107.9 mhz; 2 kw H&V; 122 m. Address: 
P.O. Box 176, McKee, KY 40447. Principal has no other 
broadcast interests. Action Nov. 22. 

9 Newberry, MI (BPH880613MG)—Granted app. of Leon 
B. Van Dam for 97.9 mhz; 50 kw H&V; 107 m. Address: 
South Newberry Ave., Newberry, MI 49868. Principal has 
no other broadcast interests. Action Nov. 29. 

9 [tta Bena, MS (BPED870507ME)—Granted app. of Mis- 
sissippi Valley State University for 91.7 mhz; 3 kw H&V; 
89 m. Address: Hwy 82 West. Іпа Bena. MS 38941. 
Principal has no other broadcast interests. Action Nov. 22. 

WU Lexington, MS (BPH870709MH)—Granted арр. of Fan- 
ny Tidwell Cothran for 102.5 mhz; 3 kw H&V; 100 m. 
Address: Drawer M. Lexington, MS 39095. Principal has 
no other broadcast interests. Action Dec. 1. 

ч Charleston, MO (BPH880323MN)—Returned app. of 
South Missouri Broadcasting Co. for 106.1 mhz; 1.48 kw 
H&V; 27 m. Address: 201 E. Commercial, P.O. Box 432, 
Charleston, MO 63834. Principal is owned by James L. 
Byrd III. Byrd has interest in KCHR(AM). Action Dec 6. 

Broadcasting Dec 19 1988 

Ч Hatteras. NC (BPH870904MN)-——Granted app. of Pamli- 
со Sound Co. for 97.5 mhz; 50 kw H& V; 150 m. Address: 
12 Birchwood Dr., Lockport. IL 60441. Principal is owned 
by Inez Galerno. It has no other broadcast interests. Action 
Nov. 30. 

Ч Upper Arlington. OH (BPH860505MM)—Granted арр. 
of Twin Rivers Communications for 98.9 mhz; 3 kw H&V: 
328 m. Address: 4359 Shire Cove Rd.. Columbus. OH 
43220. Principally owned by Mary S. Mahaffey. It has no 
Other broadcast interests. Action Nov. 14. 

= West Union. OH (BPED871228MA)—Granted app. of 
Xavier University for 89.5 mhz: 3.2 kw H&V: 114 m. 
Address: 3800 Victory Parkway. Cincinnati. OH 45207. 
Principal is headed by by James C. King. It has no other 
broadcast interests. Action Dec. 1. 

g Clifton. TX (BPH870331M Y}—Dismissed app. of Span- 
ish Aural Services Co. for 103.3 mhz; 3 kw H&V; 328 m. 
Address: 17000 El Camino Real. Bld B. Ste. 205. Hous- 
ton, TX 77058. Principal is owned by Roy E. Henderson. 
Action Oct. 11. 

© Clifton. TX (BPH870331O0F)—Dismissed app. of Prik- 
ryl-Hanna Partnership for 103.3 mhz: 3 kw H&V: 96 m. 
Address: 1209 Parkway, Austin. TX 78703. Principal is 
owned by Robert W. Prikryl. 51%. and John R. Hanna, 
49%. It has no other broadcast interests. Action Oct. 11. 

WU Clifton. TX (BPH87033101)—Dismissed app. of Smith 
Media Inc. for 103.3 mhz; 3 kw H&V: 100 m. Address: 
1515 W. Lith St., Clifton, TX 76634. Principal is jointly 
owned by W. Leon Smith and Carole Smith. It has no other 
broadcast interests. Action Oct. 11. 

m Clifton, TX (BPH870325KC)—Granted app. of Law- 
rence L. Bush Jr. for 103.3 mhz: 3 kw H&V; 328 m. 
Address: P.O. Box 7307. Waco. TX 76714. Principal has 
no Other broadcast interests. Action Nov. 23. 

® Marlboro. VT (BPH880701MQ)—Returned арр. of 
Route Nine Broadcasting for 101.5 mhz: 0.63 kw H&V: 
22] m. Address: Marlboro Rd.. P.O. Box 2108. West 
Brattleboro. VT 05301. Principal is owned by Marrian 
Akley. It has no other broadcast interests. Action Nov. 30. 

ч Tomah. WI (BPH861114MB)—Dismissed app. of Gen- 
eral Broadcasting Corp. for 94.5 mhz: 1.3 kw H&V: 495 
m. Address: С/О 603 N Water St.. Sparta, WI 54656. 
Principal is owned by Babette L. Rice, 25%; Elizabeth R. 
Ecker. 50%: Zel S. Rice. 25%. Action Oct. 13. 

ч Tomah, WI (BPH861203MB)—Granted app. of Jamie 
Lee Westpfahl for 94.5 mhz; 3 kw H&V: 328 m. Address: 
RR £4, Tomah. WI 54660. Principal has no other broad- 
cast interests. Action Dec. 2. 


m Union City. TN (BPCT8703318L)—Granted app. of 
James Curtis Guthrie for ch. 41: 1000 kw-v, 100 kw-a; 305 

m. Address: Rte. 3, Box 201. Fulton. KY 42041. Principal 
has no other broadcast interests. Action Dec. 5. 

а Mayville. WI (BPCT860804KO)— Granted арр. of Pacer 
Television Co. for ch. 52; 40 kw-v. 4 kw-a; 710 m. 
Address: P.O. Box 591, Lomira, WI 53048. Principal is 
owned by Wayne R. Stenz. It has no other broadcast 
interests. Action Dec. 5. 

Facilities Changes 

m Pipestone. MN. KLOH 1050 khz—Nov. 28-MP 

(BP870327AJ) to increase day power to 10 kw: change 
hours of oper to unltd by adding night service with 400 
watts and make changes in ant. sys. 

m Mayaguez. PR. WAEL 600 khz—Nov. 28-Application 
for CP to increase day and night power to 5000 watts. 

Ч South Lake Tahoe. СА, KRLT 93.9 mhz—Nov. 15-MP 
(BPH861215IB) to make changes; HAAT: -5.1 m H&V; 

TL: atop West end of Harvey's Hotel, Facing Lake Tahoe- 
Stateline, NV. 

а Apalachicola. FL, WOYS 100.9 mhz—Nov. 14-МР 
(BPH851218MA as mod) to make changes; ERP: 2.775 W 
H&V; HAAT: 104.9 m H&V; TL; Island Drive. Eastpoint. 

а Port Arthur. TX, KHYS 98.5 mhz—Nov. 8-Application 
for CP to change HAAT: 595 m H&V. 

W Springfield, OH, WEEC 100.7 mhz—Nov. 4-MP 
(BPH870224IG) to make changes; TL: 2.5 miles NW of 
Springfield, OH. 

Ч For Worh-Dallas, TX, KTXQ 102.1 mhz—Nov. 2- 
Application for CP to change HAAT: 584 m H&V. 

loom еМ. MI. WBFH 88.1 mhz—Nov. 3-Application 
for CP to change ERP: 0.3555 kw H&V. 

m Le Grand. CA. KEFR 89.9 mhz—Nov. 16-МР (ВРЕ- 
086033110) to change HAAT: 652.9 m H&V. 

m Longview. WA, KJVH 89.5 mhz—Nov. 16-Application 
for CP to make changes: correct overall height above 
ground of supporting structure. 

m Deli. LA. ККЕР 935  mhz—Nov.  17-MP 
(BPH8406251G} for changes: TL: 5.83 kilometers 274.54 
degrees from Delhi. LA. 

m Wisconsin Rapids. WI, WWRW 103.3 mhz—Nov. 21- 
Application for CP to make changes: HAAT: 101 m H&V: 
ERP: 60.53 kw H&V; and to correct coordinates: 44 24 
56N 89 50 Q7W. 

m New Britain. CT. WFCS 97.9 mhz—Dec. 5-Application 
for CP to make changes: FREQ: 107.7mhz and install new 

= Elkton. VÀ. new FM 983 mhz—Oct. 3-МР 
(BPH8406071A) to make changes: HAAT: 490 m H&V: 
TL: 200 feet N of Massanutten Peak. MeGaheysville. УА; 
change class to СІ. 


m Huntington. WY. WPBY-TV ch. 33—Nov. 30-MP 
(BPET841228KH) to change ERP-VIS: 1037 kw; HAAT: 

378 m; ANT: RCA TFU-30JDAS (БА); TL: Barker Ridge. 
Cabell, WV; 38 29 4IN 82 12 03W. 

m Sacramento, СА, KCMY ch. 29--Моу. 29-МР 

(BPCT820824KN) to change ERP-VIS: 5000 kw; HAAT: 

321 m; TL: W of Hwy 49. approx 5.5 kilometers of El 

Эрэн СА; АМТ: Dielectric TFU-25)SM: 38 37 49N 120 
| 20W. 

m Dallas. TX. KDFW-TV ch. 4—Nov. 30-Application for 
CP to change ERP-VIS: 100 kw; HAAT: 511 meters: TL; 
Cedar Hill at jet of Beltline and Mansfield Rds. approx 
1200 fect SW of present KDFW-TV site: ANT: DCATDM- 
7A4: 32 35 06N 96 58 41W. 

@San Antonio. TX. КНСЕ ch. 23—Dec. 1-MP 
(BPET830907KG) to change ERP-VIS: 1800 kw: HAAT: 
856 fU ANT: Andrew ATW30L3HSN-23; TL: FM Rd 1560 
at Сайт Rd. Helotes, TX; 29 31 25N 98 43 25W. 

m 51. Charles. MO. KIRL 1460 khz—Dec. 6-Application 

(BMP880722AF) granted for CP to make changes in ant. 
sys. augment standard radiation pattern. 

m Syracuse, NY, WNYR 1490 khz—Nov. 30-Application 
(BMP880804 AG) dismissed for MP (BP860922AC) to de- 
crease power to 2.2 kw; change TL to: 401 W Kirkpatrick 
St. Syracuse, МҮ; make changes in ant. sys.: 43 03 30N 76 
10 00w. 

m Rocky Mount, NC, МКМР 1120 khz—Dec. 6-Applica- 
tion (BMP8805I3AE) granted [or MP (BP860724AC) to 
change TL: 841 Wesleyan Blvd. Rocky Mount, NC: 35 55 
57М 77 49 49W. 

m Trenton. NJ. WIMG 1300 khz—Dec. 6-Application 
(BMP871231AA) granted for augmentation day and night 
pattern and correct coordinates to: Сеп. Hamilton Rd.. 
Upper Makefield Twp. РА: 40 17 16N 74 52 23w. 

m Portland. OR. KEX 1190 khz—Dec. 6-Application 
(BPR80805AH) granted for CP to change from DA-1 to 

m Dallas, TX. KRLD 1080 khz—Dec. 6-Application 
(BP880728AG) granted for CP to change specified moni- 
toring radials. 

m Alliance. ОН. УРАН 1310 khz—Dec. 7-Application 
(BP880804AA ) granted for Pet for Recon and for reinstatc- 
ment nunc pro tunc: CP to change hours of oper to ипім by 
adding night service with 500 wats and make changes in 
ant. sys. 

@ Petal, MS. WLJH 1120 khz—Dec. l-Application 
(BMP870123AD granted for MP (BP850228AD! to change 
city of license to: Denham Springs, LA. 

m Albuquerque. NM. KNUS 1580 khz—Dec 1-Application 
(BP88IG12AD) granted for СР to change TL: 301 Los 
Ranchos. NW. Albuquerque. ММ: 35 10 14N 106 37 51W. 

m New Albany. IN. WOBS 1570 khz—Dec. 5-Application 
(ВМРЕХОКІЅАН) granted for MP (BP861125AB as mod) 
to make changes in ant. sys.; reduce day power to 1.57 kw 
and change TL: 220 Potters Lane, Clarksville, ІМ; 38 19 
40N 85 46 56W. 


m Ypsilanti, Ml, МЕМО 89.1 mhz—Nov. 29-Application 
(BPED870317KC) granted for CP to make changes: ERP: 
15.5 kw H&V; HAAT: 88 m H& V; TL: 830 Clark Rd, near 

Ypsilanti, MI: change directional pattern: 42 15 48N 83 37 

m Taylorsville. MS. WBBN 95.9 mhz—Nov. 30-Applica- 
tion (BPH8805051D) granted for CP to make changes: 
ERP. 31 kw H& v; НААТ: 190 m H&V: TL: 98 degrees. 
3.5 miles from Colins. MS: change to class C2 (Рег Doc 

m Kirksville. MO. KRXL 94.5 mhz—Nov. 30-Application 
(BPH8807191C) granted for MP (BPH8507111W as mod) 
to make changes: ERP: 85.4 kw H&V: HAAT: 308 m 
H&V: TL: 13.7 kilometers ENE of Kirksville. 0.6 kilome- 
ters N of SR 11 and 2.2 kilometers W of SR J. 

m Merced. CA, KBCY 106.3 mhz—Nov. 22-Application 
(ВМРН88080911) granted for MP (BPH840924ID) to make 
changes: TL: 7.02 miles N 60 degrees E of Merced. CA: 
HAAT: 145 m H&V: ERP: 1.4 kw H&V. 

m Ringgold. GA. new FM 101.9 mhz—Nov. 22-Applica- 
tion (BMPH8808311D? granted for MP to make changes: 
ERP: 0.65 kw H&V; HAAT: 214 m H&V: TL: 1.3 kilome- 
ters E of intersec of Rt 151 and Hollow Rd. 5.2 kilometers 
NE of Ringgold. GA. 

m Odessa. ТХ. КОСУ 91.3 mhz—Nov. 23-Application 
(BPED8705261A? granted for CP to change TL: 201 Uni- 
versity Blvd. Odessa. TX: 31 51 59N 102 22 50W As 
amended 8/388 and 92088 

m La Grange. GA. WEKS-FM 104.1 mhz—Nov. 25-Ap- 
plication (BPH8603171B) dismissed for CP to make 
changes: ERP: 50 kw H&V. HAAT: 400.2 m Н&У. 

m Plano. IL. WSPY 107.1 mhz—Nov. 25-Application 
(BPH8703301J) granted for CP to change ERP: 1.66 kw 
H&V. Amended to change ERP: 1.5 kw H&V and to 
correct TL and HAAT. 

m Wilmington. МС, WWQQ-FM 100.9 mhz—Nov. 25- 
Application (BPH880818IK) granted for CP to make 
changes: FREQ: 101.3mhz: class: C2 (Per Doc #86-27). 
ERP; 40.2 kw H&V: HAAT: 166 m H&V; TL: Orton 
Plantation, Brunswick Со, NC. 


m New Britain. СТ, WVIT ch. 30—Nov. 30-Application 
(BPCT880830KF) granted for CP to change ERP-VIS: 
1435 kw; HAAT: 143 m: ANT: RCA TFU-30): TL: Rattle- 

snake Min, 1.5 miles S of Farmington. CT; 41 42 03N 72 
49 58W. 

m Hollywood, FL. WYHS ch. 69—Nov. 30-АррЇїсайоп 
(BMPCT880829KF) granted for MP to change TL: 210th 
St and NW 3rd Ave: 25 57 59N 80 12 33W. 

m Galveston. TX. KUYA ch. 22—Nov. 30-Application 
(BMPET880927MG) granted for MP to change ERP-VIS: 
5000 kw: НААТ: 571 m: АМТ: Andrew Corp ATW30H4- 
DSC-22 (DA): TL: present site of KZFX(FM), 11600 
County Rd 200. Liverpool. TX: 29 17 16N 95 13 53W. 

m Memphis. TN. WMKW-TV ch. 30—Nov. 30-Applica- 
tion (BPCT880908KP) granted for CP to change ERP-VIS: 
5000 kw. 

m Houston. ТХ, KHOU-TV ch. 11--Моу, 30-Application 
(BPCT880819KF) granted for CP to change ERP(V): 316 
kw; HAAT: 570 m: TL: 0.8 kilometers N of Senior Rd near 
Mustang Bayou. 2.1 kilometers S of Houston Boundary. 
TX; ANT: Dielectric TCL-12A11; 29 33 40N 95 30 04W. 

m Wolfforth. TX. КЕКВ ch. 22--Моу. 30-Application 
(ВМРСТ881014КІ) granted for MP (BPCT850920KM? to 
change ERP-VIS: 676 kw: HAAT: 100 m: ANT: Bogner 
BU-O-28; TL: 1220 Broadway. Lubbock. TX: 33 35 07N 
101 50 49W. 

m Hammond. ІМ. WJYS ch. 62—Nov. 30-Application 
(BMPCT880822KF) granted for MP (ВРСТВІ I006KL) to 
change ERP-VIS: 5000 kw: HAAT: 146 m; ANT: Andrew 
Corp ATW30H2-DTT-62 (DA). 

m Pelham. GA, WABW-TV ch. 14—Nov. 30-Application 
(BMPET880929KG) granted for MP (BPET870317KS) to 
change ERP-VIS: 5000 kw: НААТ: 1240 ft; ANT: Dielec- 
tric TFU-23JDAS. 

m Honolulu, НІ. KWHE ch. 14—Nov. 30-Application 
(BMPCT880809KH) granted for MP (ВРСТЕ 10803КЕ) to 
change ERP-VIS: 75.85 kw: НААТ: 8 m; ANT: Bogner 
BI6UHMBI6UH-V: TL: Century Square Bldg. 1188 Bish- 
ор St, Honolulu. HI; 21 18 49N 157 51 43W. 

m Knoxville, TN. WDCN ch. 8—Dec. 2-Application 
(BMPCT881011KH) granted for MP (BPCT8IO615KG) to 
make changes; HAAT: 1254 ft; ANT: Dielectric. TCP- 
SPO3-XS)-RGX TL: 0.3 kilometers NE of Sharp's Ridge 
Memorial Park. Knoxville. ТМ: 36 00 35.9N 83 55 56.5W. 


By Review Board 
m Webster. NY. Denied appeal by Anthony E. Trimble. 

Broadcasting Dec 19 1988 

one of three mutually exclusive applicants for CP for new 
FM station on channel 274A (102.7 mhz) at Webster. 
seeking reversal of ALJ's dismissal of his application. 
(MM docket 88-83, by MO&O |ЕСС 88К-65| adopted 
Nov. 22 by Review Board.) 

m Orlando. FL. In proceeding involving nine applications 
for new TV station at Orlando (granted to Reece Asso- 
ciates. Limited, in ID earlier this усаг). directed Central 
Florida Television to amend its applications to include copy 
of revised limited partnership agreement within 7 days of 
release of this order: exceptions to ID will be due 30 days 
thereafter: granted Central Florida Television's leave ta file 
reply and accepted reply: granted joint petition for approval 
of settlement agreement by Central Florida and Orlando 
Television Partners; approved settlement agreement: condi- 
lionally granted petition for leave to amend by Central 
Florida: dismissed application of Orlando Television Part- 
ners. (MM docket 85-216. by MO&O |FCC 88R-64] 
adopted Nov. 22 by Revicw Board.) 

@ Orlando. FL (Marlin Broadcasting of Central Florida 
Inc.. et al.) TV proceeding. Approved settlement agrec- 
ment between Central Florida Television and Orlando Tele- 
vision Partners and dismissed application of Orlando Tele- 
vision Partners. (By MO&O. Nov. 22) (MM docket 85- 

Commission Actions 

m Alascom. Authorized to construct. launch and operate 
space station in Domestic Fixed-Satellite Service. (By 
O&A |FCC 88-374] adopted Nov. 17 by Commission.) 

m American Satellite Company, Denied authority to modify 
license for its ASC-2 satellite so that it could be operated 
from 99 degrees west longitude. (By order [FCC 88-372] 
adopted Nov. 17 by Commission.) 

m AT&T. Authorized to construct, launch and operate 
space stations in Domestic Fixed-Suatellite Service. (Ву 
O&A |ЕСС 88-375] adopted Noy. 17 by Commission.) 

m Contel ASC. Authorized to construct, launch and operate 
space stations in Domestic Fixed-Sutellite Service. (Ву 
O&A |FCC 88-376] adopted Nov. 17 by Commission.) 
@GE American Communications Inc. Authorized ta con- 
struct, launch and operate space station in Domestic Fixed- 
Satellite Service. (By O&A [ЕСС 88-377] adopted Nov. 17 
by Commission.} 

@ GTE Spacenet Corp. Authorized to construct. launch and 
operate space stations in Domestic Fixed-Satellite Service 
and to modify authorization for GSTAR IV Domestic 
Fixed-Satellite. (By O&A |FCC 88-378] adopted Nov. 17 
by Commission.} 

m Hughcs Communications Galaxy Inc. Authorized to con- 
struct. launch and operate space stations in Domestic 
Fixed-Satellite Service. (By O&A [FCC 88-379] adopted 
Nov. 17 by Commission.) 

m National Exchange Satellite Inc. Authorized to construct. 
launch and operate space stations in Domestic Fixed-Satel- 
lite Service. (By O&A [FCC 88-380] adopted Nov. 17 Бу 

m Orbital Slots. Assigned orbital location to cach domestic 
satellite authorized on Nov. 17 to be launched and made 
certain adjustments to current orbital assignment plan. (By 
MO&O [FCC 88-373] adopted Nov. 17 by Commission.) 

m Dispute Concerning State of Connecticut Gross Earnings 
Tax on Cable Systems Resolved (Report MM-358. Mass 
Media Action). |n response to petition by Connecticut 
Cable Television Association, FCC has found that State of 
Connecticut has imposed its gross earnings tax in discrimi- 
natory manner. Cable television and telephone companies 
are taxed at 9 percent rate, while other communications 
companies and utilities are taxed al rates between 2 and 5 
percent. Action by Commission Dec. 2 by MO&O (FCC 

m FCC Resolves Outstanding Cost Allocation and Кае 
Issues in Comsat Investigation - CC docket 85-268. 
PHASE II (Report DC-1298, action in docket case) Com- 
mission has resolved outstanding cost allocation алс rate 
development issues designated for investigation arising 
from Communications Satellite Corporation Transmittal 
Nos. 507. 510. 546, and 565. Action by Commission Dec. 
5 by MO&O (FCC 88-396). 

m FCC Revokes KKZU(AM) Mountlake Terrace. WA. li- 
cense - MM docket 88-107 (Report DC-1299, action in 
docket case) Effective immediately. Commission has re- 
voked license of KKZU(AM). Mountlake Terrace, МА, 
licensed to Radio Northwest Broadcasting Company. Ac- 
on Commission Dec. 6 by order of Revocation (FCC 

m Erratum to NPRM. FCC 88-348. correcting dates оп 
which comments and replies ate due in matter of amending 
Commission's rules regarding modification of FM and TV 
authorizations to specify new community of license. cor- 
rected dates arc January 9 and January 24. 1989, respec- 
tively. (MM docket 88-526 [DA 88-1887].) 


@ Hughes Communications Galaxy Inc. Granted. in рап. 
Hughes request for authority to make available channels of 
communication via Hughes Communications Galaxy Inc. 
satellites Galaxy П and Galaxy II! for transmission to 
various transborder locations: and deferred until further 
action by FCC those portions of Hughes's applications 
involving: 1) two-way services to points other than Canada 
and Medico: 2) use of Galaxy 11 satellite for service to 
Canada. and 3) service to locations not previously consult- 
ed. Article XIV(d) of Intelsat Agreement. (By MOO&A 
[DA 88-1836] adopted Nov. 22 by chief. International 
Facilites Division.) 

m Blackfoot. ID. Granted application of Richard P. Bott 11 
for new FM station on channel 268C (101.5 mhz) at Black- 
foot. and denied applications of Radio Representatives Inc. 




Arocapon Terrain Studies 
AM eFM ө TV e ! PTY e ITFS 
4827 Rugoy Ave Suite 200 
Beinesca MD 20814 
301) 652-8822 800 368-5754 


Connector Supplier 
to the Broadcast Industry 
Kings/ITT Cannon 
67 Jetryn Blvd. E. 
Deer Park, N.Y. 11729 
(516) 242-4700 

@Palatech inc. 


e FCC Аррисанопѕ ang Fei Eng nee" ^ 

* Frequency Searches and Coordinanon 

* lower E-ecnon ana Maenance 

» Facuty Design ana Consirucion 
1313) 562 6873 

23400 Меп Ae 
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» Microwave and Satellite 

Engineering and Installation 
12 North Willow St. 
Montclair. NJ 07042 


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Independent TV News Services 
(30S) 444-3303 


from Dallas 
Call 1-800-328-2546 

9) RF Specialties 

Technical Services 

System Design ” Competitive Pricing 
Turnkey Installation ? Major Construction 
AMARILLO. TEXAS • 806-372-4518 

and Clare Marie Ferguson. (MM docket 87-223 by ID 
[FCC 880-41] issued Nov. 30 by ALJ Luton.) 

@ Bedford. NH (Colonial Communications Inc.. et al.). 
FM proceeding. Granted request by Benjamin Macwan and 
dismissed his application with prejudice. (By order. Dec. |: 
MM docket 88-3.) 



m Ogdensburg. NY. Effective Jan. 2. 1989. amended FM 
table by allotting channel 254A (98.7 mhz) to Ogdensburg 
as its second local FM service. filing window opens Jan. 


Computerized Broadcast Service 
Data Base Allocation Studies 
Terrain Profiles 
A Div. of Moffet. Larson & Johmon. Inc. 

703 824-5666 






AM, FM & TV 




FM Database modem updates by B.D.S 
MSDOS - EGA-Graphics - Color 

Doug Vernier 
Broadcast Consultent 
1600 Picturesque Drive 
Cedar Falls Iowa 50613 
319 266-7435 


* Complete Video Tape Production 
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3030 Roosevet Ave  Indanapoks N 46218 « (317) 632-2288 
An American Television & Communications Corp 

Franklyn R. Beemish & Co. 

Engineering for Television & Radio 



574 Sunrise Highway, Baldwin, NY 11510 515867-8510 

Ann Vogt 

1200 18th St., N.W. 
Suite 500 

Washington, D.C. 20036 
(202) 457-0994 

Communications Research 

Broadcasting Dec 19 1988 

24, closes Feb. 23. 1989. (MM docket 88-67 by R&O [DA 
88-1865] adopted Nov. 8 by deputy chief. Policy and Rules 
Division, Mass Media Bureau.) 

8 Manchester, OH. Effective Jan. 23. 1989. amended FM 
table by allotting channel 267A (101.3 mhz) to Manchester 
as its first local FM service. filing window opens Jan. 24. 
eloses Fcb. 23. 1989. (MM docket 88-71 bv R&O (DA 88- 
1862] adopted Nov. 8 by deputy chicf. Policy and Rules 

8 Lincoln City. OR. Effective Jan. 23. 1989, amended FM 
table by substituting channel 244C2 (96.7 mhz) for channel 
244A ut Lincoln City. and conditionally modified license of 
KCRF-FM to specify operation on C2 channel. (MM dock- 
et 88-70 by R&O [DA 88-1863] adopted Nov. 8 by deputy 
chief. Policy and Rulcs Division.) 

W Riverside, PA. Effective Jan. 23. 1989, amended FM 
table by allotting channel 222A (92.3 mhz) to Riverside as 
its first local FM service. Filing window opens Jan. 24. 
closes Feb. 23. 1989. (MM docket 88-68 bv R&O [DA 88- 
1864] adopted Nov. 8 by deputy chief. Policy and Rules 

Call Letters 
Cail Sought by 
New FM 
KCCN Lee Optical & Associated Companies 
Retirement and Pension Fund, Honolu- 
lu, HI 
New TV 
WTNK Emeratd Coast Broadcasting, Destin, 
Existing AM 
WTNI WSDC Bell Broadcasting Co., Harts- 
ville, SC 
Existing FM 
WBYR WKSD WERT Radio Inc., Van Wert, 
New FM's 
WCCT-FM Cape Cod Regional Technical High 
School, Harwich, MA 
KWSM KTXO Inc., Sherman, TX 
New TV 
WKXT-TV Knoxville Channel 8 Limited Partner- 
ship. Knoxville, TN 
WDAK WSTH Solar Broadcasting Co., Alex- 
ander City. AL 
KFNI KFIG KLOK Radio Ltd., Fresno, CA 
KRSO KFXM C.H. Buckley Inc., San Bernar- 
dino, CA 
WFLK WNAQ Sage Broadcasting Corp. of 
Naugatuck Connecticut, Naugatuck, 
WSTH WSTG Solar Broadcasting Co., Colum- 
bus, GA 
WCGA WGMM Cox Broadcast Group Inc., 
Woodbine. GA 
WCMI WKQI First Communications Inc., Ash- 
land, KY 
KKGR KRDR Gresham Radio Inc., Gresham, 
WZRR WLTB Dick Broadcasting Co. Inc. of 
Alabama, Birmingham, AL 
KFFN KTAZ-FM GCS Broadcasting Co., Si- 
erra Vista, AZ 
WCMI-FM — WCMI First Communications Inc., Ash- 
land, KY 
WGFM WQLZ Fabiano-Strickler Communica- 

tions Inc., Cheboygan, MI 


du Treil Lundin, & Rackley. Inc. 
A Subsidiary of A. D. Ring. P.C. 
1019 19th Street. N. W. 

Third Floor 
Washington. D.C, 20036 
Telephone: 202/223-6700 
Facsimile: 202/466-2042 

Member АРССЕ 

8121 Georgia Ave. #700 
Silver Spring, MD 20910 

(301: 589.0208 

(8121: 853.9754 

Member АРССЬ 


9233 Ward Parkway, Suite 285 
Kansas City. Missouri 64114 

Member AICCE 

E. Harold Munn, Jr., 
& Associates, Inc. 
Broadcast Engineenng Consultants 
Box 220 
Coldwater, Michigan 49036 
Phone: 517—278-7339 

Consulting Engineers 
PO Box 9001 Peoria, IL 61614 
(309) 691.4155 

Member AFCCE 


Consulting Engineers, 
ам Ғы Ty LP Ty Сату 
POST OFFICE 80x 700 

(916) 933-5000 

R.R. 12, Box 351 
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1306 W. County Road F, St. Paul, MN 55112 
(612) 631-1338 

"Member AFCCE" 


SAC === 
A Sather of болатов Appicasons анттасу Corpora. 

(7031569 - 7704 

Moffet, Larson & Johnson, Inc. 
Consulting Telecemmanications Engineers 
Two Skyline Place, Suite 800 
5203 Leesburg Pike 
Falls Church, VÀ 22041 

703 824-5660 

Member AFCCE 


Suite 400 
1730 M St. N.W. 
Washington OC 20036 
(202) 659.3707 
Member AFCCE 



250 West 57 Street 
New York, N. Y. 10107 
(212) 246.2850 

1. Cabot Goudy, P.E. 
New Tall Towers. Existing Towers 
Studies. Analysis, Design Modifications. 
Inspections. Erection. Etc 
6867 Elm St . McLean. VA 22101 (704) 456-9765 

РО BOX 1130 
MARLTON, N J 08053 
1609) 9885-0077 


SUITE 100-4 
1512) 525-1111 OR 490-2778 

Mami NAB 

FM * TY * Cellular Applications, 
System Design, Field Engineering 
1835 К St, N.W. contact: S. Meeks 
Sulte 900, Penthouse D. Rose 
Wash., D.C. 20006 (202) 828-5550 

Consulting Radio- TV Engineers 
1158 15th. St. , NAW. , Suite 606 

Washington , D.C. 20005 
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Since 1844 



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AM-FM-TV Engineering Consultants 
Compiete Tower and Rigging Services 

"Serving the Broadcast Industry 
for over 30 Vears" 

Box 2727 Bath, Ohio 44210 
(216) 659-4440 

Mullaney Engineering, Inc. 
Consulting Telecommunications Engineers 

9049 Shady Grove Court 
Gaithersburg, MD 20877 
Member AFCCE 

Consulting Engineers 
P.O. Box 18312 
Dallas, Texas 75218 
(214) 669-0294 
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AM = FM ° TY 

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Telecommunications Consultants 

4401 East West Highway, Suite 308 
Bethesda. Maryland 20814 
(Located in Washington. D C Area) 
301) 654-0777 
contact Darrell E Bauguess 

To Broadcastings 116,427 Readers 
Display your Protessional or Service Card 
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System owners and decision makers. 
` 1986 Readership Survey showing 3.5 
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3137 W. Kentucky Ае. 50219 
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4226 6th Ave. NW. 
Seattle, Washington, 98107 

(206) 783-9151 
Member AFCCE 

525 Woodward Ave. 
Bloomfield Hills, MI 48013 
(313) 642-6226 
Washington Office 
(202) -2020 
Member AFCCE 

Consulting Engineers 

PO. Box 356 
McKinney, Texas 75069 
(214) 542-2056 
Member AFCCE 

Vega Cellular Consultants 

Teiecommunicalións Engineers/Consuilánis 


1800) 232-8342 

3972 ogra Deve 
Onango. Fonas 12604 

Association of 
Federal Communications 
Consulting Engineers 
P.O. Box 19333 
20th Street Station 
Washington, DC 20036 

Classified Advertising 

See last page of Classified Seciion for rates. 
Closing dates, box numbers and other details 


Sales manager: Excellent 151, growing economic area. 
Looking for experienced salesperson. Beautiful Marys- 
ville. CA Send resumes to Mr Leary. KRFD FM&AM, PO 
Box 631. Marysville. CA 95901. EOE. 

Shirt sleeve GM to take contro! of NC daytimer, financed 
purchase possible. 804-685-3128, 9AM to АРМ, Mon- 
day-Friday EOE 

Sales manager. Mid-Ailantic AM/FM combo in search of 
individual with strong loca! sales management history to 
lead a staff of eight. Experience a must. Base salary plus 
override. Resume and references to Box P-9. EOE. 

General manager sought by major group for highiy com- 
petitive. large West Coast market. Must have previous 
general manager experience, strong siaes background, 
and good expense contro! and budgeting background. 
Submit letter with employment and salary history io Box P- 
5. EOE. 

General sales manager: Mid-Atlantic state, competitive 
market. Must have experience over FM/AM operation. 
Must possess training skills. Stations are sold separately. 
Will also handle regional account list. Fantastic opportuni- 
ty for a success driven person. Great company, first rate 
compensation Equal opponunity employer. Send re- 
sumes to Box P-3 

General manager for small Rocky Mountain market. Want 
Strong sa'es oriented individual who will get out and lead 
sales effort. Send reply to Вох P-34. EOE 

Crown Broadcasting, a young. dynamic radio group with 
Stations in California and Colorado is expanding. Want to 
interview experienced people for programing, sales. ad- 
ministrative and management positions. We offer great 
benefits and opportunity for advancement. Needed imme- 
diately, an experienced sales manager for medium market 
AM/FM. Send to Crown Broadcasting. 5721 Magazine 
Street, Suite 143, New Orleans. LA 70115. EOE 

General sales manager for Mid-Western full-time Gospel 
station. Must carry а list and develop sales force. Ratings 
аге up. Our competition does 2 million Complete resume 
and salary requirements. EOE. Box Р-30 

Excited about 1989? You could be as general sales 
manager of rapidly growing AM-FM in attractive Connecti- 
cut market! We seek a leader with enthusiasm. intelli- 
gence, creativity and street-savvy to achieve sales poten- 
tial of new facilities. Connecticut and New York agency 
relationships an asset. Stock options on table. Please 
send more than resume to Box P-36 EOE M/F 

Business manager: FM in Jacksonville. FL (will not relo- 
cate). Accounting degree and 3+ years industry experi- 
ence required Candidaie should have management skills 
and be self-motivated Box P-43. EOE 

Sales manager: Exceptional opportunity for experienced 
sales professional. 100,000 Wait Easy Listening station in 
the Southeast. Metro 500,000 plus. Experience in local 
direct sales management required. Must be promotion 
minded. Base salary plus commission. Company offers 
profit sharing and pension plan. Send resume outlining 
дорое тене salary history and availability to: Вох P- 
46. EOE. 

Local sales manager. Number one rated C.H.R. seeks 
ieader for six person staff. Growing group. Good benefits. 
Resume to Doug Stalker, KOIZ Radio, P.O. Box 7488, 
Amarillo. TX 79114. EOE. 

Director of broadcast sales: Senior management posi- 
tion in sales for group of stations. Duties include providing 
leadership. creativity, and motivation to stations' sales 
staff. Position requires broadcast sales and management 
experience, willing to relocate and travel on regular basis 
If you are this person, and want to work for aggressive, 
fast-growing company. send resume: Ear! Judy, Tschudy 
Communications Corporation, 15 Campbell Street, Luray, 
VA 22835. 703—743-3000. EOE 

Station manager: New acquisition by growing Southern 
group provides immediate opening for sales driven man- 
ager. We are results oriented. If you are too. come grow 
with us. Resume today to: Charisma Communications 
Company. P.O. Box 1414. Meridian, MS 39302 EOE 

General sales manager needed for Charleston's #1 CHR 
combo. WVSR AM/FM, a division of Ardman Broadcast- 
ing. If you are aggressive with a strong retail sales track 
record and a proven ability to motivate and train a sales 
staff, send resume or call: Mr. Jack Alix, VP/GM, P.O. Box 
3697, Charleston, WV 25336. 304—342-3136. EOE 

Underwriting/sales director: Responsible for underwrit- 
ing and sales of on-air programs and program magazine; 
management of volunteer staff. Degree and three years 
professional sales experience required. Public broadcast- 
ing background preferred. Salary with full benefits pack- 
age. Send resume and salary history to: Florida Institute of 
Technology, Office of Human Resources, 150 West Uni- 
versity Blvd., Melbourne, FL 32901. EEO/AA employer. 

General manager for exceptional AM/FM combo located 
in competitive medium size Great Lakes market. We're 
ready to talk if you've proven yourself as a successful GM 
or GSM, understand how to build a sales staff and devel- 
op local direct business and can demonstrate an ability to 
be a high energy leader. We offer excellent pay/benefits 
and an opportunity to work within a successful group 
atmosphere. Submit letter giving complete career/salary 
history with current references Box P-60 EOE. 

Local salesmanager for Orlando's leading Rock radio 
station. Strong retail sales background, ability to train, 
lead experienced sales team, maintain local account list 
and maximize revenue. Send resume, salary history to: 
Ralph Salierno, Station Manager, WDIZ Radio, 2180 San- 
lando Center, State Road 434, Suite 2150, Longwood, FL 
32779. EOE. МЕ 

General manager: Christian AM with FM-CP seeks VP- 
GM for small, Upper Midwest market. Good salary and 
benefits with equity based on performance. Managers 
and GSM's considered. Replies confidential. Box P-62. 


Radio sales and sales management positions available. 
Excellent potentional. Positions in NH, VT. and Upstate 
NY. Terrific quality of lite. Resume to Ray Garon, Box 
1010, Newport. NH 03773. EOE. 

Now accepting applications for sales, programing and 
sales management. TK West, 5217 Ross Ave., Dallas, TX 
75206. Attn: Bob Reich. EOE 

Urban Contemporary leader in Louisiana looking for ex- 
perienced sales consultant. Management potential pre- 
ferred. Must have excellent track record and desire a 
career with growth oriented company. Call John Wilson, 
General Manager, 318—322-1491. EOE. 

Immediate opening for top sales manager AM/FM combi- 
nation in beautiful Southwest. Must have proven track 
record. Good salary and override. Send resume and refer- 
ences to Albert Johnson, P.O. Box 1725, Lake Chares, LA 
70602. EOE 

Local sales manager - for California Central Coast А/С 
FM in market of 175,000. Solid track record in radio retail 
sales, Strong leadership abilities required, Management 
growth potential. Resume to KBOX-FM, P.O. Box 518, 
Santa Maria, СА 93456, EOE 

General sales manager & account executive: Santa 
Barbara, California: Considering a change іп '89? Consid- 
er joining a growing radio group as general sales manag- 
er of a new adult contemporary FM in California's most 
desirable city. Candidate must have a proven track record 
in all phases of sales management. Both positions require 
medium market radio experience a must! Career advan- 
cement... excellent working environment and benefit pack- 
age commensurate with experience. Contact. KLIT-FM, 
БЭ Box 41030, Santa Barbara, CA 93140-1030. EOE/M- 

Sales superstar wanted for Charleston's #1 CHR com- 
bo, WVSR AM/FM as we expand our sales department. 
Results are hot...the market is ready for your professional, 
aggressive and proven sales approach. Send resume or 
Call: Mr. Jack Alix, VP/GM, P.O. Box 3697, Charleston. WV 
25336. 304—342-3136. EOE. 

New broadcast group seeks aggressive person experi- 
enced in programing Religious format and selling radio 
time to Religious program producers. If you are currently 
employed and want to establish substantial second in- 
come source - send complete resume/information to: GPE 
Radio Division, 13308 Southwest 108 Street Circle, Miami, 
FL 33186. EOE. 

Account executive: Excellent opportunity - sales experi- 
ence preferred. Strong written, verbal, and presentation 
Skills a must. Remuneration negotiable. Resume to Bruce 
Mughmaw, WWKI, 519 N. Main, Kokomo, IN 46901. WWKI 
is an equal opportunity employer. 


AM/PM drive Talk hosts: Major market. Excellent oppor- 
tunity for proven ratings achiever. EOE. Box P-33. 

Broadcasting Dec 19 1988 

Once in a lifetime radio opportunity. Need tnat special 

person who can do it all. Experience, education, + talent 

required. Ft. Myers-Naptes, FL area. New youth oriented 

v) with excellent working environment. 813—597- 

Semi-retired or just looking? MOR;Personality AM pow- 
erhouse in Fairfield County seeks talent for part-time, 
weekends, filins. Contact PD. Bob Lasprogato at 
B50/WREF in Ridgefield, CT. 203 438-1211. EOE MF. 

Aggressive, growing group is searching for top-notch 
telephone talk personalities. We are an organization dedi- 
cated to Talk radio, and are interested in only the best. If 
you are looking for a growth opportunity in the top 20 
markets, with people who know the Talk business. we are 
looking for you. E.O.E. Send tape, resume, photo. to: 
^r Coast Radio, 5108 Belair Rd.. Baltimore. MD 

Virginia AM/FM in Shenandoah Valley in need of an- 
nouncer immediately. Great place to ive and work with 
benefits. Just over one hour from Washington, D.C. area. 
Tape and resume to WLCC-FMAWRAA-AM., P.O. Box 387 
Luray, VA 22835. EEO 

Vermont city station seeking Adult appeal up-tempo AC 
communicator. Lots of remotes, lots of public service. tots 
of fun! No beginners please. T & R to Mark Esbjerg, 
ОНЕ Вох 620, Colchester, VT 05446. Burlington metro. 

AT needed for Hartford County, MD. FM country station. 
All shifts plus PD & news. Prod ability a plus. T & R: PBC. 
Box 909, Salisbury. MD 21801 EOE. 

American D.J.’s wanted. Fluent in French, Italian, or Ger- 
man. To host Country-Western and other music Orograms. 
Send resume and demo-tape to: P.O. Box 19351, Wash- 
ington. D.C. 20036. EOE. 

Wanted: Aggressive - dependable announcer. Some ex- 
perience required. Announcing-production. 314—586- 
8577. EOE. 

Announcer for medium market leader, ful! service, A/C 
T&R: Douglas Lane, WHBC, Box 9917, Canton. OH 
44711. EOE. No phone calls. 


Chief engineer wanted for Lebanon, Missouri. Full Class 
C FM and 5KW AM. Excellent salary plus benefits in good- 
living Ozark country. This is part of a group operation with 
the facility and understanding a chief needs. Contact J.A 
Shepherd, PO Box 430, Moberly, MO 65270. 816—263- 
5800. EOE 

The Daytona Group is rapidly expanding and needs 
motivated CE for McAllen/Brownsville TX combo. Excel- 
lent opportunity to work with new studios & supervise new 
FM site installation. Candidates should possess a strong 
desire to succeed, good organizational skills. and the 
ability to relate well to others. 3 yrs. electronics exp w/1 yr. 
min. in radio maintenance required. Promotionally orient- 
ed stations and major resort area with beaches combine 
to make this position enjoyable. Ultra low cost of living 
make salary range of $19-22,000 spena very well. Excei- 
lent opportunity for growth and advancement with our 
company. Resume to: Kyle Magrill. The Daytona Group 
Inc., 770 W. Granada Вма., #206. Ormond Beach, FL 
32074. EOE. 

Assistant Engineer for 100KW FM and 50KW AM in 
South. Experience preferred. An Equal Opportunity Em- 
ployer. Please send resume to Box P-47 

Chief engineer - for television/radio combo. This position 
requires good management skills and "hands-on" experi- 
ence. Good salary and benefits, plus opportunity to ad- 
vance. Send resume to Box P-31. EOE, M/F 


Morning news anchor-Easiern Long Island radio station 
looking for a morning news anchor, reporter with experi- 
ence in production. Tape and resume to WBAZ, PO Вох 
1200, Southold, NY 11971. Attn: Jeff Fisher. EOE 

News director: Aggressive news hound, muckraker, who 
can gather, write and deliver the news. Degree plus an 
understanding of how focal government works required. 
Send tape, copy sampies and resume to Mr. Leary, KRFD 
FM/AM, PO Box 631, Marysville, CA 95901. EOE 

News reporter/PM anchor needed for AM/FM combo in 
growing Southwestern N H. market Strong writing. inter- 
viewing and on-air skills T&R to Leslie Doppler. WKNE, 
Box 466, Keene, NH 04431 EOE 

News director needed. This is real broadcast journalism. 
not rip and read Resumer/tape to Cliff Somers, KARS, Box 
B60, Belen, NM 87002 EOE M/F 

Experienced news anchor with strong delivery wanted 
for top news station in New York's Hudson Valley. Excel- 
lent pay and benefits Mail tape. resume and salary re- 
quirements іс Hank Silverberg. News Director. 
WGHO/WBPM, PO Box 1880, Kingston, NY 12401 EOE. 

Christian format, EastCoast major market FM with com- 
mitment to news seeks news professional EOE Box P-48. 

News reporter/PM anchor needed for AM/FM combo in 
growing Southwestern N.H. market. Strong writing, inter- 
viewing and on air skills T & R to Leslie Doppler, WKNE, 
Вох 466. Keene, NH 04431. EOE. 

Midwestern Country music station needs experienced 
broadcast journalist for award-winning news department. 
Not just à news-reading job Resume to Box P-59. An 
equal opportunity employer - minorities and females en- 

Established Midwest AM/FM has great opportunity for 
newsperson with minimum one year expenence Alter- 
noon shift plus Saturday mornmgs Lots of community 
involvement. Send air check plus resume to JMcCullough. 
WLPO/WAJK, PO Вох 215. LaSalle, IL 61301 EOE. 

Weekend anchor/weekday reporter - immediate open- 
ing at top rated network affiliate in the Midwest Previous 
expenence necessary Send resume to Box P-32 EOE. 


Program director needed for Midwest AOR Must have 
an understanding of sales and the Bottom Line Minimum 
З years commercial оп-ан work Will head up a staff of 7 to 
10. Send resume and salary history to Box P-14 EOE 

Program director needed for northern Iilinois/southern 
Wisconsin Country station Must have 3 to 5 years as 
Country PD Excellent starting salary plus benefits. Send 
resume to Box Р-15. EOE. 

Program director: For full-lime Christian radio station 
Must have considerable experience with an Inspirational- 
IMOR format Supervisory skills a must Must be able to 
work an air-shift. Public relations skills desirable Send 
resume to Box P-55. An equal opportunity employer 

FM production/operations director for regional public 
radio stations Must work well with students. Technical 
expertise in maintenance of audio equipment desirable 
Base salary $14.925 plus good benefits Degree plus 
minimum two years expenence or equivalent work experi- 
ence Send letter. resume. transcripts. names/addresses- 
‘phone numbers of three references KENW'/KMTH-FM, 
Search Committee, Station. #21, Portales. NM 88130 
Eastern New Mexico University is an AA/EO employer. 
Closes January 9 

Possible opening for detail onented traffic director Col- 
umbine experience a must. Send resume to Lee Zapis. 
шил мн 1447 Peachtree Street. Atlanta. GA 30309 


General manager. Creative Aggressive. Bottom Line- 
‘Sales oriented Wants rapport with major broadcasters or 
expenenced investors. PO Box 15343. Fort Lauderdale, 
FL 33318-5343. 

General manager: Experienced in station turnarounds, 
looking for new opportunity in top 100 market Preferably 
Southeast Strong on sales, programing. station visibility 
Dynamic people-person. catalyst for enthusiasm. Call 
Jack at 502—585-4545. 

Major market pro, sales management experience. seeks 
management opportunity Markel size unimportant. Excel- 
lent references 305—386-5225 

General manager available today! Sales and Bottom- 
Line driven former owner Very experienced іп start-ups 
and turn-arounds in All size markets Call me today! David 
C. Weinteld, 508-—394-4041. 

SBE Senior engineer with FCC General and 25 years 
major market radio and TV technical management "Down- 
sized” out of number one O&O Seeks CE or group staff. 
Transmitter and studio installation specialist. Box Р-11 

| want to manage and turnaround your small/medium 
Florida station Listen to me! Using my past separate 
marketing experiences іп radio, direct тай, and interac- 
tive telemarketing, we'll tie together new profit centers and 
make ours a "wanted" station wilh advertisers. Send me 
your situation report and I'll send you complete details 
about the plan and me Box P-19. 

Highty quatified management team seeks management 
contracVequily position with quality invester. Box P-28 

Experienced station starter. Get on the air fast. | have 
ihe experience and the equipment. 802— 394-7858. 

Manager/sales manager position wanted іп 12,000- 
20,000 market, Attention owners seeking to revitalize or 
maintain operation, Let's talk: I'll give realistic, achievable 
goals Not miracle worker or street fighter. but have sold 
successfully for 3 profilable stations and have 2 years 
management experience. | have developed good overall 
system. including sales. and believe | can do the job---or 
| won't take it! Interested in lowa. Nebraska. nearby states. 
Box P-49. 

Hire a part-time sales manager with full time experience. 
Help for the small to medium absentee or owner operator. 
Let's talk! East Coast, Al Wunder 201--538-1250. 

Professional with 18 years experience in management. 
sales, station construction. ownership available immedi- 
ately due to sale of station. Call 817—865-5215. 


Please hire me! General announcing and music. First 
blind graduate from Columbia School of Broadcasting. 
Chicago. Harold Bocock. 3502 Ted Ауе.. Waukegan. IL 
60085. 312—623-6997. 

Paul Van Scott. I'm smart. creative. А C.S B. graduate 
and ready to dedicate myself to radio. Any format. 9207 
Park Ave., Manassas. VA 22110 703-361-4262. 

All format experienced pro and family seeking central 
Indiana. Call Gregg. 904—732-8000 days. 904—351- 
1932 evenings. 

New York sports talk guy ıs original. no replays. You 
make the call All markets considered Jim. 718—836- 
5046. ! 

Experienced/degreed radio broadcaster seeks perma- 
nent position on-air board or news producing/reporting 
Excellent references. Call/write Dennis. Box 537, Farmers- 
burg. IN 47850. 812--696-2425. 

Seeking entry level DJ position. Broadcasting school 
graduate. Locking for full or part-time position in New 
England but will consider elsewhere Contact Charles Ur- 
nie. PO Box 3055. Waterbury. CT 06705. 

Enthusiastic & reliable announcer/sports nut looking for 
à change! 4 years experience behind the mike. PBP. Will 
relocaje. Robert, after 5, 319--652-6640. 

Versatile D.J. with 4 years experience in news & produc- 
поп. Broadcast graduate Dave. 303—278-0106 

Experienced, colorful witty sports announcer and cur- 
rent sportswriter, seeking sports position in PBP, anchor- 
ing or reporting. Resume. tapes available. Please call 
Jeremy 215--896-6195. 

Country DJ seeking full-time position. 10 yrs exp . some 
college, ex-military. Fred - 216--755-6749 


20 yr. veteran chief seeks small market. Wizard with 
satellite. automation. processing. and can make old 
equipment sing Can pull air shift Will relocate 802—394- 


Creative, major market news pro seeking challenging 
opportunity in top 20 markel. 10-years experience in 
news sports. and innovative features/series. TV talk-host 
background as well. David. 401—431-1161 


Versatile Talkradio pro -16 years experience, including 3 
medium Midwest markets, as host, PD, ОМ, ND Box P-12 

Veteran PD/OM available now! CHR/AC/AOR Top 150 
markets only. Ask for Doc. 205—546-7745. 

Sprig book might need something new. Dramatically 
creative personálity looking for a place to happen, Ability 
to make most any guest interesting Articulate nature. 
QuiCk with strong writing skills and entertaining presenta- 
tion Mountains of ме expenence Seeking personality 
onented talk show or feature position. Box P-2 


AM in the red? Get into the black. Tried and true meth- 
ods Knock on doors - make sales. Call Roger Petrik 

Down and out іп the East? Make % with great program- 

ing and good street wise sales programs Call Roger 
Petrik, 800—321-2349. 

Executive search: Radio. TV and cable. General manag- 
ers, sales managers recruited confidentially Corporate 
and individual inquiries invited. George Ponte. VP, Execu- 
tive Recruited. Bornholdt Shivas & Friends, 295 Madison 
Ave.. Suite 1206, New York, NY 100917. Tel 212—557- 
5252 FAX. 212--557-5704. EGE. 

Broadcasting Dec 19 1988 

Affordable consulting & Arbitron reviews- New format 
ideas! Contact: Consultant. PO Box 2741. Laurel. MD 

It's working! Successful, experienced broadcast profes- 
sionals Can start thew own unique Communications busi- 
ness in explosive advertising growth industry. Limited 
dealerships Act now! Cali Ty Bryant. Marketing Director, 
Audio Quest, 614—486-7700. 

Sales and programing. Any size market. Fast, reason- 
able. extremely knowledgeable service. Call or write Dick 
Perry at Perry Media. Inc., 2418 E. Grand River, Howell, MI 
48843. 517--548-1040. 

AM in trouble? Expert program consultant will provide 
one-time analysis of your market and station. Have excel- 
lent 35 year track record of up-grading stations for top 
Owners. For credenlials and information call Ev Wren 
303— 798-3907. 


Troubled AM? Need programing to generate sales? 
Need sales to make bucks? Call Thomas Hall. 213—969- 

Look out, Jack and Vanna! Here's radio's letter guessing 
game, Word For Word. 4743 South 575 West, Riverdale, 
UT 84405, 

Attention: owners/owner operators. Small/medium ra- 
dio markets only! #1 problem -NEED MORE SALES? Fully 
documented track record VP-AE. 100% guaranteed! 
512—494-B274306 Bluffknoll, San Antonio, TX 78216. 

Attention satellite networks and program syndicalors. 
Selling Big Band-MOR music tape library. 200 hours, cat- 
alogued, highest quality stereo professionally designed 
for AM or FM. live or automation. Huge profit potential. Call 
Bob Langkamp 303— 798-3907. 



Director of broadcast operations and engineering. Se- 
nior management position reporting to Pres/CEO of rapid- 
ly growing, dynamic top 25 market public station with 
major programing and production services division. Re- 
sponsibilities include overseeing engineering. operations, 
production, program traffic/library and ап departments. 
Strong management skills with at least 5 years broadcast 
management experience in top 75 market required. Expe- 
rience building or re-equipping major facility а must Addi- 
tional experience in a production-oriented facility a plus. 
PBS and radio experience also pluses. Please send re- 
Sume. references and salary history to Office of the Presi- 
dent. Connecticut Public Broadcasting, Inc., Р.О. Box 
Hr Hartford. CT 06106-0240. CPB is an EEC employer, 

Group broadcaster seeks national sales manager for its 
Owned stations. Location NYC TV rep sales or Ту station 
national sales experience a must. Organized person with 
good motivational skills has great opportunity to grow with 
group ЕСЕ, Box Р-8, 

Local sales manager: NBC affiliate seeks goal oriented 
manager with BA/BS and 3-5 years TV sales experience. 
Strong research/results and analytical skills, experience 
with vendor marketing,Marshall Marketing or Leigh Stowell 
a must. Resume to. Lyle Banks, GSM. KXAN-TV, P.O. Box 
490, Austin. TX 78767 No phone calls, please. Applica- 
tion deadline December 16. 1988. EQE, M/F. 

шээж I зөөн 
General sales manager - To expand and oversee nation- 
al and local sales of Univision network (Spanish language) 
television station in top ten United States market. Job 
requires minimum of 5 years expenence in both selling 
and managing sales and will preferably be bilingual. Com- 
pensation based on ехрепепсе and performance, CBP. 
9442 Kirby Dr., Houston. TX 77054. EOE. 

Local sales manager: Raleigh's #1 Indy. Fox affiliate is 
seeking an experienced sales Ieader, Must have 3-5 years 
broadcast experience Send resume to: Tom Hartman, 
General Sales Manager. WLFL-TV, 1205 Front St. Ra- 
leigh. NC 27609 EOE. 

Local sales manager—ABC affiliate in 33rd market 
needs strong individual to iead sales staff. Sales manage- 
ment experience desired. Please send resume to Rob 
Wagley, WSYX-TV. P.O. Вох 718, Columbus, OH 43216- 
0718. EOE, MF. 

Independent television group broadcaster, acquiring 
middle-market stations. seeks aggressive sales and bot- 
tom-line oriented general managers and general sales 
managers to operate newly acquired stations in Southeast 
and Upper Midwest. Some station start-ups. some with 
proven cash flow Ground floor opportunity with excellent 
compensation package for the right people. Independent 
experience helpful. An equal opportunity employer. No 
telephone calls please. Send complete resume to: Presi- 
dent, Krypton Broadcasting Corporation. 5401 W. Kenne- 
dy Blvd., Suite 1031, Tampa. FL 33609. 

General manager: Manage the operations of KCSM- 
TV/FM stations owned and operated by San Mateo County 
Community College District, San Mateo, California. Educa- 
tional stations broadcasting telecourses, Community af- 
fairs, PBS & NPR programing, located in the Nation's 
fourth largest market. Salary range: $52,907 - $64,000. 
Requirements: Minimum BA degree, or equivalent, in re- 
lated field. Demonstrated leadership in educational or 
commercial broadcasting. Several years of successful 
growth experience in television/radio station operations. 
Knowledge of FCC rules/regulations. Applicant should 
have demonstrated competence in programing. promo- 
tion, budget planning, staff development, fostering team- 
work, ability to work in a collegiate environment, expertise 
in engineering/technical and public relations. Information: 
415—574-6555. EOE. 

Traffic manager for network affiliate in 100+ market. 5 
years minimum traffic experience. Columbine and man- 
agement experience preferred. Must be organized. Salary 
commensurate with experience. EOE. Send resume to: 
Box P-50. 

General sales manager.Sunbelt top 10 market looking for 
an experienced GSM (top 30 market preferred). Heavy in 
both national and local sales, total sales manager experl- 
ence 3+ years. Skilled in inventory control, pricing, strate- 
gy planning, negotiation, interpersonal Communication. 
motivation and detail/organization. Mus! be experiencec 
at dealing with rep firms and top caliber managers on a 
one-to-one basis. EOE. Submit resume to Box P-51. 

SK‏ س 
Promotion director job opportunity:The South's leading‏ 
Independent is seeking a creative. highly motivated per-‏ 
son with experience in all phases of image, on-air. sales‏ 
and advertising. Mus! have good writing and production‏ 
skills and the ability to handie a 4 person staff and the‏ 
budget. Willingness to work on community affairs and‏ 
sales/station promotion projects a must. College gradu-‏ 
ates with a minimum of two years management experi-‏ 
ence. Come join the winning team in the 44th market.‏ 
Send tape and resume to WTTO TV. Attn: General Manag-‏ 
er, 2021 Golden Crest Dr., Birmingham, AL 35209. EOE.‏ 

Promotion manager. Coastat market NBC affiliate. 2 yrs. 
experience as mgr. or asst. Creative, well organized 
"idea" person who's ready for a challenge. Resume'/ta- 
pe/references to: Michael Riddle, Program Director. 
WITN-TV, P O. Box 468, Washington, NC 27889. EOE. 


Top biller in market is retiring. CBS ranks KNOE in its top 
three (3) affiliates. Ranked as the 114th market. KNOE 
performs and dominates like a top 75. If you аге а profes- 
sional who wants to grow while living in one of America's 
prettiest cities. we want to talk with you. Send your resume 
and letter to Lloyd Voorhees, Local Sales Manager. 
KNOE-TV. P.O. Box 4067, Monroe, LA 71211. No phone 
Calls. please We are an equal opportunity employer. 

26 KMPH, Fresno/Visalia needs a creative, experienced 
broadcast marketing strategist who is Strong on new busi- 
ness development. highly motivated, detail-oriented and 
desires a rewarding challenge. Established list and excel- 
lent growth opportunities with one of America's strongest 
independents, a Pappas Telecasting Company. Send re- 
sume and references to Steve Vourakls, Retail Marketing 
Manager, 26 KMPH. 5111 E. McKinley Ave., Fresno, СА 
93727. Phone calls welcomed. 209—255-2600. Арркса- 
tions will be accepted ип! January 15, 1989. An EOE, 

CBS affiliate in WV is seeking account executives. Estab- 
lished list, modern facility, good earning potential. Send 
resume to: Mel Kofod, General Manager, WDTV, P.O. Box 
480, Bridgeport. WV 26330 EOE No phone calls. 

Ambitious, eager local account executive needed for 
top 25 market, Post-Newsweek owned, CBS affiliated sta- 
tion. Candidates must have one to two years selling expe- 
rience. Prefer experience in new business development. 
vendor, sales promotion. Please contact Kathleen Keefe. 
Local Sales Manager at WFSB-TV3, 3 Constitution Plaza. 
Hartford, CT 06115. EOE. 

KTRV-TV, Boise, Idaho seeking experienced salesper- 

son. Must be career oriented with a successful back- 
ground in broadcast sales. Resumes to Jack Bolton, 
KTRV-TV, Box 1212, Матра, ID 83651. EOE 

WTWS Television is looking for innovative. energetic, 
salespeople. We offer a high spirited atmosphere and 
earning potential to 45K, plus benefits. Ad sales back- 
ground a plus. Please contact Bruce Fox, Sales Manager, 
and enclosed current resume and mail to WTWS, TV-26, 
P.O. Box 991, New London, CT 06320. Phone 203—444- 
2626 EOE 

Sr. AE needed to handle big $ loc/reg list at strong Fox 
afíiliate. Big directs and nat. agencies. Must be killer toe to 
toe closer and a numbers magician. Only veteran broad- 
cast street warriors used to earning $50K+ need apply. 
FAX or mail resume or call R, Mark Cortner, GSM, KOKI- 
TV, 7422 E. 46th PI., Tulsa. Ок 74145, (phone) 918—622- 
2300, (FAX) 918— 664-5504. EOE. 

Sales rep. Southeast top 30 network affiliate. Must have 

previous experience in TV sales and must be willing to 
travel. Send resume to Box P-56. EOE. 

Sales cable TV advertising: Career opportunity now 
available in Palm Springs market. Seeking an aggressive 
pro with exp. in cable, TV or radio ad sales. Send resume 
to: Palmer CableVision, P.O. Box 368, Palm Desert, CA 
92261. 619—340-1312. EOE. 

Account executive. Must have at least two years sales 
experience working with agency accounts. Applicant 
should be self-motivated, well versed in ratings, research 
and marketing resources. A strong background in ac- 
count development is required. Please send resume to 
Michael Funk, LSM, WTEN-TV, 431 Northern Blvd.. Alba- 
ny, NY 12204. EOE 


Traffic manager with Columbine experience needed im- 
mediately by Atlantic resort affiliate to head 3 person 
department. Resume & salary history to Frank Pilgrim, 
GM. PO Box 4009, Salisbury, MD 21801. EOE М/Ғ. 

Assistant chief engineer. Electronics training and exten- 
Sive broadcast maintenance experience required. Re- 
sume and salary requirements to: Chief Engineer, WVIR- 
TV, Box 769, Charlottesville, VA 22902. EOE. 

Maintenance technician - California network affiliate. 
Knowledge of Sony 3/4" and 1" VTR's, RCA TCR-100's. 
Ampex ADO and Grass Valley switchers essential. UHF 
transmitter experience a plus. Send resume 10 Robert 
Banks, Chief Engineer, KBAK-TV, P.O. Box 2929. Bakers- 
field, СА 93303. EOE.| 

Assistant chief engineer-TV: The National Technical In- 
stitute for the Deaf, a college of Rochester Institute of 
Technology has an immediate opening for an engineer 
with a BS plus four years, or an AAS plus six years related 
experience with broadcast quality TV production. record- 
Ing, and editing systems. Will assist chief engineer. super- 
vise student assistants, and perform maintenance. Re- 
quires proven ability to diagnose, repair, and modity 
broadcast video tape recorders, computer-based editors 
and intelligent interfaces, broadcast video cameras, termi- 
nat equipment, high quality video monitors and large 
screen projectors, digital circuitry, audio amps, audio mix- 
ers. and video/pulse distribution amplifiers. Responsible 
for maintenance of $1.5 million worth of TV equipment, 
including Ampex VPR-1, Sony Веїа-Сат, Grass Valley 
switcher, 3/4” editor and CMX editor. Exceptional interper- 
sonal skills and ability to make quick decisions indepen- 
dently and under pressure. Proven ability to relate posi- 
tively to internal and external clients, vendors, and service 
reps, students, hearing impaired individuals, and people 
with special needs. Willingness to learn sign language 
required. Experience with deafness preferred. NTID is the 
world's largest technological college for the deaf. More 
than 1.200 college age deaf students from all 50 states 
study with 12,000 full and part time hearing students. 
Search extended. Previous applicants remain under con- 
sideration and need not reapply. Use reference number 
6018254 when applying. Send resume and salary require- 
ments to: Rochester Institute of Technology, Ms. Geri 
Curwin, Personnel Office, P.O. Box 9887. Rochester. NY 
14623-0887. Rochester Institute of Technology is an equal 
opportunity employer. Minorities are encouraged to apply. 

Post production editor, Atlanta, GA. Looking for editor 
with 3-5 years of retail background. Must be personable 
and have agency references. ACE-200 editor, AVC-33 
switcher, 2-channe! ADO, ESS still-store, AVA-3 paint sys- 
tem, Chyron-iV, 3-VPR 6's, 3-BVW 755. Start date January 
1st. Hours would be 3-11. Send resume, tape and salary 
requirements to: Doug Furce. PM, WATL 36, One Monroe 
РІ.. Atlanta, GA 30324. EOE. 

ENG maintenance engineer - Top rated affiliate in Sun- 
belt has an opening for an ENG maintenance engineer. 
General FCC license or SBE certificate preferred. Must 
have excellent knowledge of ENG cameras, VCR's, micro- 
wave and newsroom computers to the component level 
Experience in broadcast maintenance and technology is 
required. Competitive salary. Benefits a blg plus. Send 
resume and cover letter to WIS-TV, P.O. Box 367. Colum- 
bia, SC 29202. EOE. 

Television maintenance engineer: Fox Television, KRIV 
in Houston is seeking a qualified television maintenance 
engineer. 3-5 years prior television maintenance experi- 
ence with component level repair skills a must. Primary 
responsibilities include maintenance of Ampex 1" and 
Sony 1/2" videotape equipment. Send resume to KRIV-TV, 
P.O. Box 22810, Houston, TX 77227, Attn: Personnel Dept. 
No phone calls. EOE 

TV transmitter maintenance engineer: Fox Television, 
WEXT, Boston is seeking a qualified transmitter engineer 
with strong background in RF. Previous experience with 
RCA-TTU110 ӘНЕ transmitter and studio equipment pre- 
ferred. FCC lic. or SBE certification required. Send resu- 
me/references to: Moses Primo, CE, WFXT-TV, 100 2nd 
Ave., Needham, MA 02194. Equal opportunity employer. 

Broadcasting Dec 19 1988 

ау‏ ا سے 
Television maintenance engineer: Lifetime Television‏ 
Seeks an experienced maintenance engineer for its new‏ 
broadcast facility in Astoria, Queens, NY. Knowledge of‏ 
Sony 1", 3/4", Beta SP and Betacart desired. Familiarity‏ 
with GVG switchers, editors and FX a plus. Position will‏ 
involve custom construction and routine maintenance‏ 
Available to work evenings. Salary commensurate with ex-‏ 
perience. Full benefits, 401K savings plan, discounts. Send‏ 
resume with salary history to: Lifetime Televislon, 36-12 35th‏ 
Ave., Astoria, NY 11106. Attn: Personnel Department. EOE‏ 

< лыг амилан Бал M— a 
TV shift supervisor: TV shift supervisor sought for KPBS- 
TV master control. Responsible for the technical quality 
and timely execution of KPBS-TV on-air operations; per- 
forms video and audio editing; operates TV broadcast 
equipment and transmitter in compliance with FCC re- 
quirements. Minimum 6 months experience in on-air 
broadcast operations required. Equivalent to graduation 
from a four year college required. Knowledge of videotape 
equipment, production techniques, signal requirements, 
and FCC guidelines is strongly desired. FCC General 
Class license and/or SBE Certification preferred. Salary 
range: $1919-2296 per month. Excellent benefit package. 
Obtain employment application along with supplemental 
Media Production Specialist | application (specify KPBS- 
TV Announcement #8116) directly from: San Diego State 
University Employment Office, Third Floor- Administration 
Bldg., San Diego. CA 92182. Submit completed applica- 
lions to above adaress no later than January 4, 1989. 
EEO/AA/Title IX Employer 

Assistant chief engineer, central Michigan mid 50 mar- 
ket. CBS affiliate. Experienced maintenance person. UHF 
tx, studio equipment. FCC license and SBE certificate 
preferred. Send resume to CE. WEYI-TV, P.O. Box 250, 
Clio, MI 48420. EOE 

Master control operator: Great Lakes area network alfi- 
liate/production house needs experienced, reliable, tech- 
nically oriented, quality minded person proficient in all 
aspects of master control operations. Must be able to 
work well under pressure and have FCC license. Send 
resume and заагу history to Box P-52. EOE. 

ENG truck operator: Two years experience in the opera- 
tion and maintenance of live microwave trucks. Must be 
willing to work nights and weekends. Must have a clean 
driving record. Send resume to Allison Amron, Chief Pho- 
tographer, WTNH, 8 Elm St.. New Haven, CT 06510. EOE 
No phone calls, please. 

Chiet engineer: Excellent opportunity with small market 
affiliated UHF station for individual who is highly hands-on 
UHF transmitter experience a must, good opportunity for 
person to move up. Prospects should forward resume, 
references and salary requirements to: Box P-58. All inqui- 
ries confidential. EOE 

TV maintenance engineer: South Texas network affiliate. 
Strong RF and transmitter experience. Harris BT-35L 
transmitter. Maintenance of studio equipment desired; 
Sony Beta. Beta Cart, Ampex AVC-23, ADO. Harris ESPII, 
Vidifont Viditext Il. Send resume to: KGBT-TV, Р.О. Box 
2567. Harlinger. TX 78551. Attn: Chief Engineer. EOE. 


Weather Network, Inc. has a position availab.e for a 
sales/marketing professional to work in a state-of-the-art 
weather graphics project. Candidates must have experi- 
ence In TV industry. Sales experience strongly desired 
and experience in TV weather and with PC computers a 
plus. Position requires a self-starter with high energy and 
willingness to travel. Compensation commensurate with 
experience; excellent benefits package. Qualified appl- 
cants send resume to: Weather Network, Inc.,3760 Mor- 
tow Ln., Suite F, Chico. CA 95928-8865. EOE. 

Weekend sports anchor/reporter. Experienced. Immedi- 
ate opening. Send tape, resume and salary requirements 
to: Don Hickman, News Director. WICS-TV. 2680 E. Cook 
St., Springfield, IL 62703. EOE. 

Assignment editor. Aggressive high-energy take-charge 
person needed to back up our managing editor in all 
phases of desk operations. We have all the tools - uplink. 
live ENG, helicopter. BA plus 3 years experience. Re- 
sumes to Billye Gavitt, KWTV, P.O. Box 14159, Oklahoma 
City. OK 73111, EOE. M/F 

News anchor: 6 & 10 weeknights. Some reporting re- 
quired. Minimum 2 years reporting experience. Mature. 
Position to compliment female anchor. Open immediately. 
Tape, resume to: Kathy Nelson, WCBI, Box 271. Colum- 
bus. MS 39703. No calls. EOE 

News reporters and photographers: WCBI, Columbus, 
MS is taking applications. Send tapes and resumes to: 
Kathy Nelson, WCBI, Box 271, Columbus. MS 39703. No 
calis. EOE. 

u-—-————————————— U —— 
TV news photographer/editor: Minimum two years expe- 
rience shooting and editing TV news. Mus! be willing to 
work nights and weekends, must have clean driving re- 
cord. Please send tape and resume to Allison Amron, 
Chief Photographer, WTNH, 8 Elm St. New Haven. CT 
06510. EOE. No phone calis, please. 

Sports anchor-Midwest network affiliate looking for ag- 
gressive weekday sports anchor. A people 
interest in local sports coverage a must. Respond by Dec. 
24th. Resumes only to Box Р-29. EOE. 

ENG videographer: With 2-4 years experience. Need a 
crealive, energetic person. Good editor. Live ENG experi- 
ence. Send tape and resume іс Assistant News Director, 
WLOS-TV, 288 Macon Ave., Asheville, NC 28804. Equal 
opportunity employer. 

News writer/associate producer - KCRA-TV seeks a 
news wriler/associale producer who can write clear, con- 
Cise and conversalional copy under à time pressure 
deadline. Prior experience mandatory. Applicants with ex- 
perience producing newscasts will be given preferential 
consideration. Person hired lor this position will receive 
additional training qualifying him or her to produce news- 
casts for KCRA-TV. Send writing samples and resume to 
Bob Jordan. News Director, KCRA-TV, 3 Television Cl., 
Sacramento. CA 95814-0794. No calls, please. EOE, M/F. 
Deadline for applications: December 31, 1988. 

Top 20 station seeks part-time videotape editors. previ- 

ous news editing experience required. Successful candi- 

date must be very fast! EOE. Send resume and non- 

returnable tape to: Will Harbeson, News Operations 

Manager, WSVN-TV, 1401 North Bay Causeway, Miami, 

video production company seeking reporter/producer 
wistrong background in human interest: motivational: fea- 
lure reporting. Tape/resume only to: Barber, c/o TAKE- 
OFF, 240 Sovereign Ct.. St. Louis. MO 63011. EOE. 

Wanted- Experienced shooter for night time spol news 
as well as daytime production and editing. Need ASAP. 
Send resume to Miami TV News, c/o Tina, 7400 N. Kendall 
Dr.. #617, Miami, FL 33156. EOE. 

News Producer with strong organizalional and people 
skills needed for top 10 markel. Send two, recent non- 

returnable airchecks, along wilh resume and salary history ` 

10: Newspeople. 20300 Civic Center Dr., Suite 320, South- 
field, MI 48076. ECE. 

Reporter/producer: Statewide public television network 
needs experienced journalist. Must possess demonstrat- 
ed wriling skill. Experience in broadcast television, gov- 
ernment and legislative reporting preferred. Send resume. 
lape and salary history to Personnel, P.O. Box 20066. 
Tallahassee, FL 32316 by January 9, 1989. EOE. 

Reporter/writer. Freelancer wanted for video health mag- 
azine show based in the NY area. Must have good wriling 
Skills. on-camera look, and be a team player. Send reel/re- 
sume lo: NYCC Media, P.O. Box 167, Glen Head, NY 
11545. EOE. 

Chief editor: Supervise TV news -editing, schedule edi- 
lors. Edil video tape for news, documentaries, station 
projects. Requires at least five years broadcast video 
editing experience. Excellent organizational skills needed. 
Supervisory and management experience required. Send 
resume to Bobbie Slaughter, WSOC-TV, P.O. Box 34665, 
Charlotte, NC 28234. EOE. 

Senior reporter - Three years experience required. Need 
an aggressive, self-starter. Individual must possess gutt- 
level news instincts. Live skills and on-set debriefs essen- 
tial. Gannett ownership and NBC affiliation assure commil- 
ment. Those who applied before need not apply again. 
Resumes & tapes to Paul Baldwin. News Director, WTLV, 
1070 E. Adams St., Jacksonville, FL 32202. Women and 
minorities are encouraged to apply. EOE. 

Photographer. We are looking for an energetic news 
photographer to replace an award winner who is going to 
a larger market. Resume. non-returnable tape to Lewis 
Gardner, Chief Photographer, WTVQ-TV, Box 5590, Lex- 
ington, KY 40555. EOE. 

Wanted: Aggressive, eager, knowledgeable sports an- 
chor/reporter. Medium to small market. Major college city. 
Local, area sports emphasized. Send tape and resume to: 
Ms. Linda Broussard, Audition Clearing House, 12 Green- 
way Plaza, Suite 1100, Houston, TX 77046. EOE. 

Anchor wanted...Southwest small market affiliate seeks 
mature anchor to Compliment an outstanding female co- 
anchor. Experience producing 6 and 10 newscasts es- 
sential. Photo and salary history must accompany resume. 
Mail to Box P-61. EOE. 

Small statlon in Kansas has excellent opportunity for up- 
n-coming sports anchor. Must be able to wrile, edit, shoot 
high school PBP. Interest in news desired, Must love hard 
wark, long hours and want to learn. Send resuma/tape/sa- 
lary wishes to Robert Raff, TV6, 222 W. Sixth St., Junction 
City, KS 66441. EOE. 

КМОТ-ТУ has an immediate opening for the position of 
sports director. Duties include managing a two-man 
sports department. anchoring the six o'clock sports 
broadcast and shooting sports events. A minimum of two 
years television sports reporting and anchoring is re- 
quired. Send tape and resume to: Keith Darnay, News 
Director, KMOT-TV, Box 1120, Minot, ND 58702. 


EFP supervisor: Creativity stressed, strong background 
writing, shooting, editing, directing. On location 3/4", 1" 
experience.. Deal closely with staff, ad agencies. Salary 
DOE. Send resume and tape to: Bruce Sloan, KTVA, 1007 
W. 32nd Ave., Anchorage, AK 99503. EOE. 

Senior crew member at PBS station. Required: minimum 
four years hands-on experience in broadcast television 
production. with emphasis on EFP, post production and 
Studio operations. BA or BS in radio/television preferred. 
Salary: $22,000 annually (some overtime available). Send 
resume and demo tape to Crew Chief, KUHT-TV, 4513 
Cullen Blvd., Houston, TX 77004. No calls accepted. EOE. 

Videographer: Statewide public television network needs 
videographer for documentaries, news programs and liva 
events. Must have knowledge of state-of-the-art broadcast 
systems, and a demonstrated track record as a creative 
member of a photo-journalistic team. Send resume, tape 
and salary history to Personnel, P.O. Box 20066, Tallahas- 
see, FL 32316 by January 9, 1989. EOE. 

Producer/director: Responsible for all phases of the cre- 
ation and execution of local and national television series 
and specials. Bachelor's degree plus two years produc- 
ing and directing experience. Competitive salary and ex- 
cellent benefit package. Resume, cover letter and salary 
requirements to: WXXI, Personnel Dept., Р.О. Box 21, 
Rochester, NY 14601. EOE, 

Videographer to shoot commercials and outdoor show. 
Must have demonstrated ability to shoot creatively and 
efficiently. Rush resume, tape and salary history to Jack 
Нэт KDEB, 3000 East Cherry. Springfield, МО 65802. 

Producers/directors (2) needed for regional public tele- 
vision station. Need expertise in all aspects of production. 
Good equipment. Productions for local, statewide, and 
national audiences. Degree plus minimum two years ex- 
perience or equivalent work experience. Must work well 
with students. Base salary $17,193 plus good benefits. 
Send letter, resume, transcripts, names/addresses/phone 
numbers of three references: KENW-TV, Producer/Director 
Search, Station #21, Portales. NM 88130. Eastern New 
Mexico University is an AA/EO employer. Closes January 9. 

WGBO-TV 66, Combined Broadcasting, Inc. in Chicago is 
seeking a promotion writer-producer with a minimum of 
two years of hands-on experience. Knowledge of Inde- 
pendent TV promotion a must. lf you are energetic, cre- 
alive and have great ideas, send your resume and reel to 
darlene Chan, WGBO-TV. 875 N. Michigan Ave., Chicago, 
IL 60611. No telephone calls. please. EOE. M/F. 

Editor/director to post commercials on ACE editor. Famil- 
iarity with ADO desired. Some studio shooting involved. 
Must be able to work crealively under light schedule. 
Rush tape, resume, and salary history to Jack McGee, 
KDEB, 3000 East Cherry, Springfield, MO 65802. EOE. 

Promotion writer/producer: Midwest NBC affiliate is 
looking for a capable and effective writer/producer. Re- 
quirements are 2 years experience, strong writing, 3/4 
editing. and a working knowledge of production. A history 
of news promotion is a plus. Send resumes to Box P-57. 

Graphics and effects producer: Needed to work wilh art 
director in the production of graphics and animated effects 
for news, promotion and production. Minimum 2 years expe- 
rience, knowledge of ADO, AUA-3 paint system. switcher 
keyer, Chyron and editing and production processes. Send 
resume to: Cusrtis Cruz, KSTP-TV, 3415 University Ave., St. 
Paul, MN 55114. Equal opportunity employer. 

Operations manager/program director: Local cable pro- 
graming facility with heavy emphasis on news and sports 
seeks a hands-on individual with supervisory experience 
and video production expertise. Must be promotion orient- 
ed, community spirited and able to motivate people to 
perform at their best. Send tape and resume to: Lew 
Scharfberg, Cable 6 TV. Industrial Dr., Middletown, NY 
10940. EOE. 

Associate producer for Seattle ABC affiliate #1 daily talk 
show. Required: proven ability to aggressively identify 
and book shows; experience in remote and field praduc- 
lion; and two years producing. Send tape and resume to 
Personnel Department, KOMO.TV, 100 Fourth Ave. North, 
Seattle. WA 98109. EOE. 

Promotion manager - California's fastest growing Inde- 
pendent in one of America's fastest growing markets 
seeks a creative and knowledgeable leader to ignite the 
excitement. Skilled professional must be well grounded in 
Independent lelevision promotion and production and en- 
joy the challenges of producing good radio, event promo- 
tion, and agency relations. !! you have distinguished your- 
ей іп these areas, we should hear from you. Our great 
facility and energetic environment is only surpassed by 
the beauty of the Sacramento area. Resumes to: Leilani Le 
Blanc, KSCH Tv-58, Pegasus Broadcasting, Inc.. Р.О. 
Box 2258, Rancho Cordova, СА 95741. EOE. No calls. 

Broadcasting Dec 19 1988 

Producer/writer/director with 2+ years experience in 
documentary and commercial production needed. Excel- 
lent environment, benefits, salary. Cali Mike Clark, 515— 
472-3800. EOE 


Cable advertising sales manager, regional or local. 6 
years experience. Hard and soft interconnects. Excellent 
track record. Call Steve 919--790-9792. 

General sales manager available... self-starter with 
strong leadership and management skills. Extensive 
background covering local, nalional, and regional sales 
management and development--with strong rep experi- 
ence! Sales management success with major group- 
owned stations and knowledgeable with all areas of sta- 
tion operations. Reply Box Р-54. 


Television engineering тападег/сһіеї engineer. 12 
years managerial, 23 years total including hands-on expe- 
rience. | can run a complete engineering department. 
VHF/UHF. Looking to move up. Please reply Box 0-53. 


Weathercaster--certified, 14 years experience tornadoes, 
hurricanes, ice, snow & drought. Science and technology 
reporting, remote weathercasts. Colorgraphics and Ka- 
vouras graphics. Quality individual for a quality operation. 
Box P-53. 

Young, take-charge ND who puts ratings 151, Medium ог 
small market. 701—235-2597. 

Experienced, colorful, witty sports announcer and cur- 
rent Sportswriter, seeking sports position in PBP, anchor- 
ing or reporting, Resume. tapes available. Please call 
Jeremy 215--896-6195. 


Design director - Experienced graphic communicator 
seeks creative opportunity. Strong contemporary designer 
in collateral, print and video. Box 0-66. 

Seeking AP position with talk show. Perform network- 
level warm-ups if audience formatted. O/C, production 
experience. Dynamic personality, creative, well-orga- 
nized. Preter medium market. Box O-65. 

Rescue me! Young, crealive female seeks video produc- 
tion position. BS/Telecommunications, 2 years experi- 
ence. Enjoys editing, 215—275-4025. 

Florida position sought by producer experience in mov- 
ie and program promotion, documentary, magazine and 
talk show production. Currently in Florida for interviews. 
407— 369-8083. 


Looking tor New Year opportunity? Climb aboard The 
Hot Sheel--broadcasting's leading job listings publication! 
Money-back guarantee. Media Markeling, PO Box 1476- 
PD, Palm Harbor, FL 34682-1476. 813—786-3603. 

Broadcast talent: Entertainment Law Firm seeking estab- 
lished on-air TV/radio broadcast clientele for representa- 
tion with full service management division. Minimum 3 
years experience. Submissions to: Broadcast Manage- 
ment Division, P.O. Box 8257, Northridge. CA 91327. 



Broadcast Journalism. The University of Wisconsin-Mil- 
waukee is seeking a fulltime, tenure track assistant profes- 
sor beginning August 1989 to teach advanced courses in 
broadcast news. and conduct scholarly broadcast jour- 
nalism research. Ph.D. in related field essential; broadcast 
news experience desirable. The Department has 13 full- 
lime facully teaching more than 200 majors and 30 MA 
candidates. Send letter with resume, and list of 3 refer- 
ences to Dr. Don Le Duc. Search Committee Chairman, 
Department cf Mass Communication, Box 413, University 
of Wisconsin-Milwaukee, Milwaukee, WI 53201. Applica- 
lion deadline: February 15, 1989. UWM is an AA/EOE 

Marquette University, Department с! Broadcast and 
Electronic. Communication, College of Communication, 
Journalism and Performing Arts. seeks an assistant pro- 
fessor for a full-time, tenure track position in the Depart- 
ment of Broadcast and Electronic Communication. to be- 
gin August 1989. A Ph.D. is preferred, MA acceptable; 
Significant professional experience in broadcast journal- 
ism required. Minorities and women are especially en- 
couraged to apply. Send a letter of application, curriculum 
vitae and three letters of recommendation by January 15, 
1989 to: Chair, Search Committee, Department of Broad- 
cast and Electronic Communication. College of Communi- 
cation, Journalism and Performing Arts, Marquette Univer- 
sity, 1131 W. Wisconsin Ave., Milwaukee, WI 53233. 
Screening of applications will begin on January 15, 1989 
and continue until the position is filled. Marquette Universi- 
ty is an Equal Opportunity Affirmative Action Employer. 

Journalism-Mass Communication: Broadcasting faculty 
positions: University of Oklahoma. One tenure-track posi- 
tion is open at the School of Journalism and Mass Com- 
munication, University of Oklahoma, in the broadcast 
area. Rank is assistant or associate professor. A Master's 
or J.D. degree is required: candidates with a Ph.D. will be 
given special consideration, but all qualified candidates 
are urged to apply. Starting date is August, 1989. Teach- 
ing speciality sought is television/video production. It is 
desirable that the successful candidate have a secondary 
emphasis in a related broadcasting area. or experience in 
management. The successful candidate will teach primar- 
ity production. Other opportunities exist in management 
courses at both undergraduate and graduate levels in- 
cluding courses in station management. sales. promotion 
and programing. At least five years of substantial Quality 
broadcasting experience within the past 10 years is pre- 
ferred. Salary competitive for rank. The School seeks can- 
didates dedicated to providing quality professional edu- 
cation within a liberal arts context. The successful 
candidate must demonstrate a Capacity of potential to 
teach well, to develop funding opportunities, to be pro- 
ductive in creative activites or traditional scholarship in 
order to merit full standing as a member of the Graduate 
College faculty, and to build ties with the broadcast indus- 
try. The University is located in Norman. a community of 
100.000, just 20 miles south of Oklahoma City. the state 
capital and largest business and cultural center in the 
state. The School. which is celebrating its 75th anniversa- 
ry this year, also is well situated to take advantage of other 
major South Central and Southwest media markets. Pro- 
grams include undergraduate sequences in advertising. 
news communication. professional writing, public rela- 
tions, and radio/televisior/film. and an М.А. program. Un- 
dergraduate majors number more than 1.100; graduate 
majors number 125. Applications must be received on or 
before January 10. 1989. Applicants must provide a letter 
of application and curriculum vitae. Three letters of refer- 
ence also should be provided. All materials should be 
sent to: Chair, Broadcast Search Committee. School of 
Journalism and Mass Communication. The University of 
Oklahoma, 860 Van Vleet Oval. Norman. OK 73019. The 
University of Oklahoma is an Equal Opportunity/Affirma- 
tive Action Employer. Women and minorities are especial- 
ly encouraged to apply. 

Broadcast and Mass Communication: Senior rank ten- 
ure track position in the Communication Studies Depart- 
ment beginning September 1, 1989. The successful can- 
didate will promote the growth of the Broadcast and Mass 
Communication area through grantsmanship and profes- 
sional activities. The preferred candidate should have an 
earned doctorate and a record of scholarship in an appro- 
priate field: susbstantial experience in broadcasting: five 
years teaching experience; a commitment to undergradu- 
ate education; and sensitivity to the interdisciplinary na- 
ture of Communication. The successful candidate will 
teach courses in broadcasting and mass media communi- 
cation. Salary dependent on qualifications and experi- 
ence. Women and minorities are encouraged to apply. 
Send letter, vita, transcripts and three lelters of recom- 
mendation by January 1. 1989 to: Marcia Moore, Commu- 
nication Studies Department, State University of New York 
at Oswego. Oswego, NY 13126. EOE. 

Assistant professor, Department of Telecommunica- 
tions, Henry W. Grady College of Journalism and Mass 
Communication. University of Georgia. beginning Fall 
1989. Qualifications: Ph.D. in Broadcasting, Telecom- 
munications or related field. Candidates nearing comple- 
tion of the degree are invited to apply. Salary: Competi- 
tive. Primary responsibilities: Teach undergraduate and 
graduate courses in electronic media and mass communi- 
cation including audio/radio production. television pro- 
duction (studio and/or EFP) and writing for radio-TV-filrr. 
The successful candidate will have additional teaching 
opportunities on the undergraduate and graduate levels 
depending on his/her interest and expertise. The candi- 
date is expected to present evidence of scholarly produc- 
tivity, which will be supported by release time and travel. 
The Department of Telecommunications includes 11 facul- 
ty plus adjunct and doctoral teaching associates and 
roughly 200 upper division majors. It is one of 3 depart- 
ments in the Grady College. The department offers two 
majors: (1) Telecommunication Arts (which concentrates 
іп writing, production and management/sates). and (2) 
Broadcast News, The department is home of the George 
Foster Peabody Awards and the Peabody Archives of 
Radio and Television which offer opportunities in teach- 
ing. research and service. Additional teaching support 
includes: The Himan Brown Audio Production Center. the 
Thomas C. Dowden Center for Telecommunication Stud- 
ies and the Arbitron Master Library Current enrollment at 
the University of Georgia is nearly 25,000. Athens is a 
pleasant universily community located 75 miles northeast 
of Atlanta, one of the nation's fastest-growing media mar- 
kets. Send vita, including three references by February 1. 
1989 to: Professor Allan E. MacLeod. Chair, Search Com- 
mittee, Department of Telecommunications. College of 
Journalism, University of Georgia. Athens. GA 30602. The 
University of Georgia is an affirmative action, equal оррог- 
tunity employer, and invites and encourages applications 
fram women and all minorities. 

Executive director of Tele-Education and Educational 
Technologies. Ball State University, Muncie, Indiana: In 
September. 1988, Ball State University dedicated its new 
B million dollar Ball Communications Building. The only 
facility of its kind in the country, this state of the art 
learning and communication center is part of a University- 
wide fiber optic infrastructure designed to transmit voice, 
video and data among classroom buildings. A major com- 
mitment of the University involves the application of so- 
phisticated educational technologies for use by faculty 
within the classroom and in the delivery of live interactive 
lelevision classes throughout the State of Indiana. Ball 
State University seeks an experienced individual to pro- 
vide administrative and creative leadership for the contin- 
ued development and application of cutting-edge instruc- 
tional technologies within the classroom environment; the 
expansion of live interactive television programing; the 
preparation and training of faculty to teach live television 
courses; and the general administration of the Office of 
University Media Services. The Executive Director of Tele- 
Education and Educational Technologies reports to the 
Associate Provost and will work closely with Media Ser- 
vices in faculty development and course design: with 
Continuing Education in the delivery of telecourses: and 
with various professional and technical staff in the appli- 
cation of educational technology to instruction both on 
and off campus. Minimum qualifications: Masters degree. 
preferably in the fields cf telecommunications. educational 
systems technology. instruction design. television produc- 
tion or related fields involving the application of education- 
al technology (years of verifiable creditable service may 
be substituted for educational requirements). At least five 
years of recent leadership and management experience 
in higher education involving the supervision of both tech- 
nical and professional staff. Knowledge of and in-depth 
understanding of the application of voice and video tech- 
nologies to the instructional process. including develop- 
ment and design of lve interactive television courses. 
Knowledge of TV production and engineering principles 
and formats. as well as state of the art communication and 
intructional technologies. Continuing contract twelve- 
month position. Send letter of application specifically ad- 
dressing position requirements, vita, and three names and 
addresses of references to Dr. Thomas А. Kaluzynski. 
Associate Provost, Room 206, Administration Building. 
Ball State University. Muncie, IN 47306. Position will re- 
main open until appointment is made. Ball State University 
practices Equal Opportunity in education and employ- 

Assistant professor (tenure-track), electronic report- 
ing. Teach broadcast news. field reporting. videography. 
videotape editing. plus other courses as need arises. 
Ph.D. im Mass Communications preferred, Master's re- 
quired. Tv news experience essential. prior college teach- 
ing desirable. Salary range 524.000-528.000. Start Aug. 
20. 1989. Submit vita. transcripts. names of three reter- 
ences by Jan. 20, 1989 to David Clark. Chair. Department 
of Technical Journalism. Colorado State University. Fort 
Collins, CO 80523. 303—491-6310. EO Employer 


Public relations director: National non-profit member- 

ship organization seeking à dynamic self-starter to as- 
sume responsibility for directing. planning and implement- 
ing programs of our public relations division. Candidates 
must possess a strong management background with (2) 
to (3) years national media experience. Degree and expe- 
rience in public relations. Previous military experience 
desired. Excellent working conditions and benefits. Mid- 
west location. Send resume and qualifications to: Human 
Resources, P.O. Box 1055, Indianapolis, IN 46206. EOE. 


Sports/operations director L |. based broadcast facility 
seeking a director with experience in personnel manage- 
ment and sports programing. Candidates must possess 
solid skills in the areas of office organization, sports knowl- 
edge, analysis. budgeting and interpersonal manage- 
ment. Prior broadcast management experience required 
Send resume to Box P-55. EOE. 


Money keeps score. But quality living, challenge, travel 
and perks mean more. For thirty years I've written. repon- 
ed, produced, edited and managed newscasts. Now 175 
time for an interesting change. Overseas okay. Any ideas? 
Box P-63. 


Goverment jobs. 59,811 - $86.682/yr. Guarantee: Job or 
moneyback. Federal list. (1) B05—687-6000 ext. R-3000. 

Be on T.V. Many needed for commercials. Casting info. 
1—805—687-6000 Ext. TV-7833. 

Airlines now hiring. Flight attendants, travel agents, me- 
chanics. customer service. Listings. Salaries to $105K. 
Entry level positions. Call 1—805—687-6000 Ext. A-7833. 

Broadcasting Dec 19 1988 


Talent coaching: For TV reporters. Polish anchoring, 
Standups, interviewing, writing, Teleprompter. Learn from 
former ABC Network News correspondent/New York local 
reporter, Demo tapes. Private lessons. 212-921-0774. 
Eckhert Special Productions (ESP). 


Wanting 250, 500, 1,000 and 5.000 watt AM-FM transmit- 
ters. Guarantee Radio Supply Corp., 1314 Iturbide Street, 
Laredo, TX 78040. Manuel Flores 512--723-3331. 

Instant cash-best prices. We buy TV transmitters. 
towers, and transmission line. Bill Kitchen, Quality Media. 

17 videotape. Looking for large quantities. 30 minutes or 
longer will pay shipping. Call 301—845-8888 

We pay cash for all types of vacuum tubes, both new and 
used. Enlightened Audio. 6392 Park Ave.. Garden Grove. 
CA 92645. 714—8B97-9351. 

BVH 2000 wanted. Also need Abekas DVE. BVU 850 or 
950 and Betacam BYW-10 Cail John at Video-It 213— 
280-0505 or FAX us your list 213—280-0193. 

BCS = BroadCast Store buys transmitters VHF.UHF, FM, 
Am, satellite, microwave. Any power level/frequency. 
Translators wanted VHF. UHF. Michael: 

Microphones: RCA models 30A. 77A. BK-6A. ВК-10, SK- 
39, SK-46: Electro Voice modets 644. 645. 731 Jim. 212— 

Transmitters: Want to Buy: Late mode! 20KW, 25KW or 
30KW FM transmitter. Must be in perfect operating condi- 
tion. Call David Dovich at 314—721-1247 or write Total- 
com. 8229 Maryland. St. Louis. MO 63105. 


AM and FM transmitter, used excellent condition. Guar- 
anteed. Financing available. Transcom 215—884-0BBB. 
Telex 910— 240-3856. 

50KW AM ** CCA-AM 50,000D (1976), excellent condition 
* Transcom Corp. 215—884-0888. TELEX 910—240- 

FM Transmitters ** CSI T-25-F (1985) °° RCA ВТЕ20Е1 
(1975. 1976. 1974) °" Harris FM10H3 (1974) RCA 
BTF10D (1968). CCA 5000DS (1972) Gates FM-1G (1967) 
Transcom Corp. 215—884-0888. TELEX 910— 240-3856. 

1KW AM Transmitters °’ Collins 82002 (1981) ** CSI TIA 
(1981). Sparta 551000(1981) "° Collins 20У3 (1967) “` 
Bauer 70777 Gates BC-1T 77 Transcom Corp. 215—884- 
0888. TELEX 910--240-3856. 

AM Transmitters “7 CCA AM 10.0000 (1970). Collins 
В2ОР (1978) " Gates BC-5P2 (1966) 77 Collirs 21E 7 
McMartin BA 2.5K (1981) ** Transcom Corp. 215—8B4- 
0888, TELEX 910--240-3856. 

RCA UHF ТУ transmitter: Parallel 60 kw. mid-band Kly- 
strons. available immediately $85,000. Call Bill Kitchen. 

Silverline UHF TV transmitters. New. best price and 
performance. 35 Kw, 70 Kw. 140 Kw. 280 Kw, aiso brand 
new air cooled 10 Kw Klystrode transmitter. Bill Kitchen. 
Television Technology. 303—665-8000. 

1000’ Kline tower. Standing in Nebraska. Available irn- 
mediately. Can move anywhere. Call Bill Kitchen. Televi- 
sion Technology 303—665-В000. 

Channel 8 transmitter and antenna GE4TTGE24TF4A1 
Good condition available immediately. Bill Kitchen 303— 
665-8000. ext. 101. 

FM antennas. CP antennas, excellent price quick deliv- 
ery, from recognized leader in antenna design Jampro 
Antennas, Inc. 916—383-1177. 

TV antennas. Custom design 60KW peak input power. 
Quick delivery. Excellent coverage. Recognized in design 
and manufacturing. Horizontal. elliptical and circular po- 
larized. Jampra Antennas. Inc. 916—383-1177 

RCA-TCR100 Cart machine parts for sale. WBRC-TV 

Kline Tower 645 ft with two platforms. has been disman- 
tled. 205—322-6666. WBRC-TV. 

RCA TP-66 Film Projector and RCA TP-15 Multiplexer for 
sale. WBRC-TV, 205—322-6666. 

LPTV one stop, we have it all to get you on the air. 10. 20, 
100 watt. 1 kilowalt transmitters available. also v.deo and 
audio gear. Design and installation also available. Michael 
Jaymen. BCS=BroadCast Store, 818 845-7000 

Uplinks, NEC double redundant 889,000. Custom SNG 
flyaways $90.000. C-Band redundant systems from 
5150.000. BCS = BroadCast Store. 818—845-7000. 

Comark C-60 UHF midband $290.000 3 yrs. Harris BT- 
55U $275.000. Comark CCT-308 $150.000 4 yrs. Broad- 
Cast Store. 818—845-7000 

BCS = BrondCastStore: JVC CR-850U broadcast 3/4" 
edior $5.100. ЯСА TR-800 loaded $13.800. VPR-3 
w/TBC-3 $48.000 Sony BVH-1000 1" machine $12.000 
Ikegami HL-79EAL camera $27.900 3 available. Over 
10.000 pieces in stock. Main Office: B18—845-7000, New 
York 212—268-8800 

Equipment financing: New or used 36-60 months. no 
down payment. no financials required under $25.000 Re- 
finance existing equipment Exchange National Funding 

Year-end inventory sale! Ampex Betacam demo equip- 
ment at drastically reduced prices! Includes new equip- 
ment warranty Contact your nearest Ampex representa- 
tive for availability and delivery California 415--367-2202. 
818--365-8627, Massachusetts 617—932-6201. Магу- 
land 301— 530-8800. Texas 214-960-1162. Illinois 312— 
593-6000. New Jersey 201— 825-9600. Georgia 404— 

The BroadCast Store announces its New York location 
America’s #1 used equipment со now has locations in 
New York and Burbank 10 serve you Production + post- 
production sales Service Consign Buy. Ikegami - 79 
EAL. Sony BUV 800. Sony BVH 1000. Crosspoint 6119. 
and much more 522 W 36 51. New York. NY 10018 NY— 
212-268-8800, Burbank- 818 -845-7000 

Broadcast equipment (used). Transmitiers. STL's. re- 
mote antennas. monitors, consoles. processing. lape 
equipment, automation. turntables Continental Communi- 
cations. Box 78219. St Louis. MO 63178. 314—664-4497 

FM and AM transmitters (used): Most powers Continen- 
tal Communications. Вох 78219, 51 Louis, MO 63178. 

50 KW Continental 317-C - on air until Jan 1st - Full time 
service - many spares major market use Also 76 other FM 
& AM trans Call Rob Malany. 214--226-8967, BESCO 
Intl, 5946 Club Oaks Dr. Dallas. TX 75248 

3/4" and 1" blank videotape. Evaluated tape broadcast 
quality guaranteed Sampie pices UCA/KCA-5 minutes. 
$495 each. KCS-20 minutes 56 49: KCA-60 minutes. 
310 99, 17-60 minutes $3799 Elcon evaluated. shrink 
wrapped. your choice of album or shipped and delivered 
tree Almost one million sold to professionals. For more 
info сай 1---800--238-4300. in Maryland. call 301—845- 

Copper! #8 & #10 ground radiais. 2,3,4,6.8" strap. fly 
E ground screen 800—622-0022. Ask lor Copper 

Complete FM radio station with 25KW Collins transmitter 
will be auctioned by mail bid. write tor details Box 0-39 

M-Format equipment, Low prices on Plumbicon cam- 
eras, editing VTRs. field VTRs, ТВС 5. edit controllers and 
more Call WNEV TV, 617—725-0814 

Grass Valley 300 loaded, special price 1600-1X. 1600- 
3D. 1600-7G. Several other switchers of all sizes avall- 
able. Ikegami HL-355. HL-95B and others. BVW-75. BVW- 
10s, BVW-40s. RCA TCR-100s and film islands at low 
prices. Call now for used equipment or to list your surplus 
equipment Media Concepts 919—977-3600 or FAX 

BCS = BroadCast Store buys transmitters VHF UHF FM. 
AM. satelite. microwave Any power level/frequency 
Translators wanted VHF. UHF 818--845-7000. 

LPTV one stop, we have it all to get you on the аг 10 20. 
100 май, 1 kilowatt transmillers available Design and 
installation also available. Michael /аугаёп, BCS = Broad- 
Cast Store. 818—845-7000 

Uplinks, NEC double redundant $89.000 Custom SNG 
flyaways $90,000 C-Band redundant systems from 
$150,000 BCS =BroadCast Store - 818 —845-7000 

Complete R.C.A. UHF, high band 30KW transmitter with 
Klystrons. also antenna and trans. line. Call 803—244- 
1616. Ask for Dir. Eng. 

LPTV permit holders! Call us tor TTC transmitters. Bog- 
ner/Scala antennas. M/A-Com Microwave. Save time and 
dollars. place your complete RF order with us today lor 
March delivery. Kidd Communications 916—961-6411 

Close out on Video Brokers odds and ends: Fairchild 
Audio DA 1X8. $200 00 (2). Video DA 1X6. $150.00 (2). 
DBX 140. $150 00 (10). Sony VO 4800. $500 00 (2) Am- 
pex audio recorder - 2 ch (РН-10), $250 00. delay lines 
$200.00 (6) Shure SF-30-2E audio mixer. new. list 
$750 00 - close out $300 00 Tektronix 1480 Wave Form 
monitor. $2500 00 (2) Misc hard shippong cases $50 00 
(10). Call Video Brokers 407—851-4595 

1 inch VTR's in stock. Sony BVH 1100, Ampex УРН-28 
Ampex VPR-80. Save al year end on these fully refur- 
bished machines Call Video Brokers 407—851-4595. 

VIDIFAX is coming. Send us your FAX number to be 
included in our new FAX network. You will receive listings 
of exceptional equipment deals before any national ads or 
news letters publicize it Hear it first with VIDIFAX. FAX us 
your FAX number Video Brokers FAX 407--851-7497 

Ampex VPR 80's 10 units available at time of this ad All 
are with TBC's AST rack mount or table top. new heads 
(ВР and AST) These machines have 100% Video Brokers 
30 day warranty. Save now on 1 inch VPR 805 Call Video 
Brokers 407 —851-4595. 

Sony Beta in stock. ready for same day shipment All 
units are X-demo with law hours and new condition. Some 
units аге new, with zero hours use. Choose from: BVW- +0. 
BVW-15. BvW-25. BVW-35. BVW-40. All with 100% war- 
ranty. Save with year end prices Call Video Brokers 407— 

Ampex/Nagra 1" VPR-5. Close oul on the last of the demo 
units we have in stock This VTR is in new condition and 
priced at just $10K Only one left and we want to close it 
out by year end. Call Video Brokers 407—851-4595 

Grass Valley 1680 switcher. Save big $$ on this loaded 
switcher with year end pricing Also. Grass 1600-3G with 
3ME and full E-MEM. $22.5K Call Video Brokers 407— 

Ampex АСЕ micro, with touch screen and all accesso- 
ries This demo unit is ready to ship. Also. Sony BVE 5000 
editor with dynamic motion control Like new. with BVH. 
BVU. and Beta interface Save up to 70 per cent Call 
Video Brokers 407—851-4595. 

Heads for Ampex and Sony 1" VTR's. Save on new AST, 
ОТ, and Reciplay heads These are new heads Call Video 
Brokers 407— 851-4595. 

New Betacam Sony BVW-3A complete system; Cam. 
recorder. lens and case all for 159K These units have 
zero hours Save with year end prices Call Video Brokers 


When answering a Blind Box ad, 
DO NOT send tapes. 
BROADCASTING does NOT forward 
tapes or other oversized materials 
to Blind Boxes. 

Help Wanted Management 

TOP 75 

KTHT-FM, Fresno, seeks a proven Sales 
Manager with a record of achievement in 
developing local direct sales professionals. 
Successful candidate will have the ability 
to advance to a GM position with an ex- 
panding group. EOE. 

Walter Koschnitzke 
K-HIT 102.7 
2775 E. Shaw 
Fresno, CA 93710 

Major group owned FM in major market looking for a 
seasoned street fighter Candidates must have sold 
radio. sales management experience with a track re- 
Cord that iS second to none Local sales successes 
are a must This ıs a serious Career opportunity Equal 
opportunity employer 
Box P-64. 

Situations Wanted Management 

Generat Manager. 
Major market top biller. 
Turnaround experience. 
Pollshed professional. 

Strong leadership, peopte, 
sales, research skills. 
PO Box 15343 
Fort Lauderdale, FL 33318-5343 

Broadcasting Dec 19 1988 

мер wanted әшез 









Help Wanted Announcers 



101.5 fm 

We have a major opportunity for ап experi- 
enced morning air personality. Must be warm, 

topical with genuine adult humor. If you know 
what it takes lo win and are motivated to be 
#1. rush tape, resume. and salary history to 
Neil McGinley, Program Director. KICKS 101.5 
FM. 360 Interstate North. Suite 101, Atlanta, 
Georgia 30339 Capital Cities/ABC. Inc. 


We obtain Radio. 
Construction Permits 
the old fashioned way... 

we buy them! 

Cash for C.P. s write: 

RadioActive Group 
314 Ivy Place. 100 Wolf Road 
Lebanon. NH 03766 

Help Wanted Production 


CBS affiliate in Nashville seeks 
creative and imaginative 
individual to promote our local 
and syndicated programming. 

Splashy graphics, strong writing 
skills, and a sense of humor will get 
you this job at a high tech station 
in à very competitive market. Rush 
tape and resume to: 

David Earnhardt 

474 James Robertson 
Pkwy. m 
Nashville, TN 37249 WTVE 

EOE. No phone calls please. 

Help Wanted Programing 

Production & Others Continued 


KING 5 Television’s Tracey and 
Company seeks a creative maga- 
zine-style video tape editor. This 
position requires a clear under- 
standing of sequencing, audio mix- 
downs and production effects. A 
demonstrated ability to edit Beta 
or 4" video format using BVE 900, 
BVE 600 or comparable computer 
editor is essential. Two-to-five years 
television experience is required. 
College degree or equivalent. 

Send two copies of your cover let- 
ter and resume, and a tape to: 

Human Resources Director 
KING 5 Television 
333 Dexter Avenue North 
Seattle, WA 98109 


An Equal Opportunity Employer 

=, 5 


шыш шыш шыш шыш шыш шыш шыш шыш лын s S 

Broadcast Job Bank 
For application information call 
(916) 444-2237 

California Broadcasters Assoclation 
a Е G 00 G u M G ee ee 

“ek VCR 

TV Chief Engineer 

Chief Engineer for UHF public TV station in 
Southern California. Current signal pattern 
covers most of the Los Angeles market. New 
RCA TTU-55C transmitter with 1.3 million 
watts ERP. Licensed to the San Bernardino 
Community College District. Will supervise 
maintenance and MCR staff. Must have 45 
semester units of electronics and at least 2 
years as a broadcast Chief Engineer or Assis- 
tant Chief Engineerwith extensive experience 
In repair, maintenance, installation, and de- 
sign of telecommunications equipment and 
On-air broadcasting equipmentincluding trans- 
mitters. Salary range is $35,040 to $42,588, 
with excellent family medical, and dental 
benefits, and employee life insurance bene- 
fits. KVCR is an Equal Opportunity/Affirmative 
Action Employer. 

Applications must be postmarked by 
December 22, 1988. Apply to: 

Patricia Mollica, Personnel Director 

441 West Bth Street 

San Bernardine, CA 92401 
714/884-2533, Extension 13 

Help Wanted Management . 


Ideal candidates for this job should have considerable small to medium 
market experience in retail, event, vendor, and co-op sales. We expect a 
long-term, serious commitment to living and working in our growing market. 

At KALB-TV5, you would join a dynamic, creative, and extremely success- 
ful team. The station has 35 years of stable ownership and NBC affiliation, 
and dominates the market. Excellent facilities are maintained. 

Compensation commensurate with experience and background; higher 
end cf scale. Interested and qualified candidates, send resumes to Les. 
Golmon, Assistant General Manager, KALB-TV5, 605-11 Washington 
Street, Alexandria, LA 71301. Inquiries confidential. 



Network Affiliate in fast growing 
East Coast market needs an ag- 
gressive, innovative sales leader. 
Five years sales experience a 
must. Local Sales management a 
plus. Great compensation pack- 
age - $100,000 + ... and equity 
potential. EOE. 

Send resume to: 
Box P-42 


The Corporation for Public Broadcasting, a 
private non-profit corporation, is seeking a VP 
to be responsible for the initiation, develop- 
ment. management. and systematic evalua- 
tion of policies, budgets, and activities de- 
signed to Carry out CPB's mandate to promote 
the growth and development of public tele- 
communications nationally. Will also serve as 
CPB's primary liaison with national. regional 
and local public radio and television organiza- 
tions and stations and other Organizations as- 
sociated with public telecommuncations. 

Requires: Bachelors degree in communica- 
tions, business admin, public or educational 
admin (Masters degree desired: at least 5 
years senior broadcast mgt experience, w/de- 
monstrated public radio and tv senior mgt 
experience preferred; effective oral and writ- 
ten communications skills; demonstrated abili- 
ty in public policy analysis and development; 
and demonstrated knowledge and/or experi- 
ence working with regional and national mem- 
bership organizations and government agen- 
cies, Knowl/exp in new broadcast 
technologies and related policy issues affect- 
ing public telecommunications, and in work- 
ing with public broadcasting organizations 
also helpful. Excellent benefits. Resumes must 
be received by close of business December 
30. 1988. EOE. 

The Corporation for Public Broadcasting 
1111 16th Street, NW 

Washington, DC 20036 

Attn: Marcia Grossman Ü 

Broadcasting Dec 19 1988 

Equal opportunity employer; 
minorities and females are en- 
couraged to apply. 


Business Manager for Sunbelt Network 
Affiliate. Minimum 5 years experience, 
prefer CPA. BS/BA or equal combination 
of education and experience. Demon- 
strated communication and planning 
Skills. Proficient in all phases of financial 
management and broadcasting. Com- 
puter literacy a must. Send resume and 
salary requirements to: 

BOX P-66 

Help Wanted News 


KCRA-TV seeks an experienced helicopter pi- 
loU/reporter to fly its live news helicopter. Un- 
blemished safety record mandatory. If you're 
a level-headed pilot who believes that safety 
is more important than the story. send a non- 
returnable tape and complete resume with 
professional references to: 

Bob Jordan 
News Director 
3 Television Circle, 
Sacramento, CA 95814-0794 

No calls, please. EOE, M/F. 

Help Wanted Technical 


WFUN-TV Ch 27, new Indie April '89 sign on, 
now accepting resumes for all positions: GSM, 
Acct. Execs., PD/PM, Production Mgr., Chief 
Engr., Operations Mgr., Copy Writer, and staff 
positions. Exciting, challenging environment 
with room to grow with only TV station in Coun- 
ty of 1.5 million! Equal Opportunity Employer - 
MF. No phone calls, please. Resume, tape, 
references, photo. 

Skinner Broadcasting, Inc. 
Executive Offices 
450 N. Park Road, Suite 580 

Hollywood, FL 33021 :. 

“Ж Help Wanted Management 

Foundation Director 


Director of Development 
Public TV station in Southern California seeks 

Executive Director for private foundation ($11.5 assets; 3.5 staff) that funds and 
undertakes communications projects of regional and national significance. Interests 
include public policy issues, innovative uses of media for public affairs education, 

aself-starting development professional. Cur- 
rent signal pattern covers most of the Los 
Angeles market. Licensed to the San Bernar- 
dino Community College District. Will direct 
all fundraising efforts including "Quiet Ap- 
peals,” direct mail, underwriting, program 
guides, premiums, grants, and on-air events. 
Must have a BS or BA degree preferably in a 
marketing related field, and at least 2 years of 
extensive experience in all areas of fundrais- 
ing especially public broadcasting, and a 
working knowledge of computer use, Salary 
range is $25,176 to $30,588, with excellent 
family medical, and dental benefits and, em- 
ployee life insurance benefits. KVCR is an 
Equal Opportunity/ Affirmative Action 

Applications must be postmarked 

by December 22, 1988. Apply to: 

Patricia Mollica, Personnel Director 

441 West 8th Strect 

San Bernardino, CA 92401 
714/984-2533, Extension 13 


Responsible for the writing, production and 
laping of video productions on career pro- 
grams to be used in college awareness pro- 
grams for prospective students and their fam- 
ilies. Minimum qualifications include 
Bachelor's degree in Radio/Television/Film, 
Video Communications or a closely related 
field required, Master's preferred. Minimum of 
three years experience in wring producing 
and taping of video productions. Starting sala- 
ry range $28,000 - $30,000. Send resume and 
cover letter for application materials. Complet- 
ed E must be received by Januaty 
13, 1989. Personnel Department, BURLING- 
08068, 609--894-9311, Ext. 390. Equal op- 
peru My employer/affirmative action employ- 
ег. MF. 

Help Wanted Sales 


and provision of communications training to non-profit groups. 

Responsibilities: Researching areas of 

potential foundation interest, reviewing grant 

proposals, cartying out foundation-initiated projects, advising nonprofits on use of 
technologies, and day-to-day foundation management. 

Qualifications: The successful candidate will have a passion for communications as a 
subject of inquiry and practice, broad knowledge of communication technologies, 
familiarity with the policy-making process, and ability to provide leadership to 
others who have common objectives. Graduate degree desirable and professional 
achievement in а communications-related field essenual 

Salary: 550-00,000 

Interested persons should send letter and resume to: Benton Foundation, 1776 K 
Street, NW, Suite 605, Washington, D.C. 20006. 

Deadline: January 30, 1989 

Help Wanted Technical 


Detail oriented, self-starter needed for a career with 
software vendor for the broadcasting industry Will be 
responsible for software installation. planning. and 
Client training Involves extensive travel in the US and 
Canada Broadcast experience required. Enterprise 
Traffic System knowledge preferred Competitive 
compensation package. Send resume and Salary his- 
tory 10: 
Personnel Dept. 
Enterprise Systems Group Inc. 
2790 M. Academy Bivd., Suite 210 
Colorado Springs, CO 80917 

Employment Services 

To get the first word on the best jobs call 

Lum and Abner 

Are Back 
.. piling up profits 
for sponsors and stations. 
15-minute programs from 
the golden age of radio. 

For Sale Stations Continued 

Dallas FM/AM Combo - $8.5 Mil. 
San Antonio FM - $7 Mil. 
Terms possible 

Details from BOX P-38 


Principals onty 

BOX P-39 

Ф Powerful fulltimer in Phoenix-Tucson area. 
Good billing and real estate. Bargain at 
$760,000. Terms. 

@ 100,000 watt FM plus powerful fulltimer. City in 
Colorado. $1.5 million. Terms, 

Broadcast Communications Division 

615-756-7635 — 24 Hours 




Jonesboro, Arkansas 72403 m 501/972-5884 


A Confidential & Personal Service 

ш Муд 

3125 Maple Leaf Or. • Glenview, IL 60025 ` 

312.272.4970 N 

For Sale Stations 





the millar company u.s.a,, inc. 
1905 S. 25th St., Suite 102 
Ft. Pierce, FL 34957 

Hogan - Feldmann, Ine 


Box 148 
Encino. California 91426 
Area Code (818) 968-3201 

Broadcasting Dec 19 1988 


BOX P-35 

For Sale Stations Continued 


Midwest. Only station in 2 city market. 
Excelient equipment Building and real estate worth 
$100.000 First 16 months after purchase. Station went 
from $2.000 a month to $30,000 a month Non radio 
people then took over and il buckled and went to 
$10.000 a month Manager left. Last 90 days with pros 
back in charge station running $24.000 to $25.000 Alt 
figures can be verified Presently absentee owned & 
Supervised Owner Operated Cinch to do $35.000 to 
540.000 if you are a pro Must give bank officer reter- 
ence on first call or nothing will be released. Station 
history is fascinating to a radio pro. 

Call 414--235-2625. 

For broadcasters 
Sanders & Co. 
1900 Emery St., Ste. 206 
Atlanta, GA 30318 

Daytimer in good growth area 125,000 metro 
population wrh good total coverage. College 
town. major commercial center with interstate ac- 
cess 39 acres on site studios with newly remod- 
eled building $250.000 with some financing pos- 
Box P-65 

Happy Holidays! 

and a special thanks 
to all our clients and friends 
who helped make 1988 
our best year ever! 

Heres to a better 1989 for all of us! 


Aftorney at Law 

655 Third Avenue 
Suite 1100 
New York, NY 10017 

(212) 818-0990 


Contact 4 


a service of McCabe & Allen 


(In Virginia, call 703-361-6907) 



For the January 2 issue, the 
deadline is December 23. 

For the January 9 issue, the 
deadline is December 30. 

Material must be received by 
Noon, EST. 


All orders to place Classified ads & all correspondence 
pertaining to this section should be sent to: BROAD- 
CASTING, Classified Department. 1705 DeSales St.. 
N.W.. Washington, OC 20036. 

Payable in advance. Check. or money order only Full 
& correct payment MUST accompany ALL orders. Al 
orders must be in writing. 

Deadline is Monday at noon Eastem Time for the fol- 
lowing Monday's issue. Earlier deadlines apply for is- 
sues published during a week containing a legal hoti- 
day and a special notice announcing the earlier 
deadline will be published above this ratecard. Orders, 
Changes. and/or cancellations must be submitted in 

When placing an ad, indicate the EXACT categcry de- 
sired: Television, Radio or Allied Fields; Help Wanted or 
Situations Wanted: Management. Sales News, etc. If 
this information is omitted, we will determine the appro- 
priate category according to the copy NO make goods 
will be run if all information is not included. No personal 

Rates: Classified listings (non-display). Per issue: Help 
Wanted: $1.00 per word, $18.00 weekly minimum. Situ- 
ations Wanted : 60€ per word, $9.00 weekly minimum. 
All other classifications: $1.10 per word. $18.00 weekly 

Rates: Classified display (minimum 1 inch, upward in 
half inch increments), per issue: Help Wanted: $80 per 
inch. Situations Wanted: $50 per inch. All other classifi- 
Cations: $100 per inch. For Sale Stations. Wanted To 
Buy Stations, Public Notice & Business Opportunities 
advertising require display space. Agency commis- 
Sion only on display space. 

Blind Box Service: (In addition to basic advertising 
costs) Situations Wanted: $4.00 per :ssue. All other 
classifications. $7.00 per issue. The charge for the 
blind box service applies to advertisers running listings 
and display ads. Each advertisement must have a Sep- 
arate box number. BROADCASTING will not forward 
tapes. transcripts, writing samples, or other oversized 
materials; such materials are returned to sender. 

Replies to ads with Blind Box numbers should be ad- 
dressed to: (Box number), c/o BROADCASTING, 1705 
DeSales St.. N.W., Washington, DC 20036. 

Word count: Count each abbreviation, initiat, single 
figure or group of figures or letters as one word each. 
Symbols such as 35mm, COD, PD, etc. count as one 
word each. Phone number with area code or zip code 
Count as one word each. 

The publisher is not responsible for errors in printing 
due to illegible сору--а! copy must be clearly typed or 
printed. Any and all errors must be reported to the 
classified advertising department within 7 days of pub- 
lication date. No credits or make goods will be made 
on errors which do not materially affect the advertis- 

Publisher reserves the right to aiter classified copy to 
contorm with the provisions of Title VII of the Civil Rights 
Act of 1964, as amended. Publisher reserves the right 
to abbreviate, alter, or reject any copy 

Broadcasting Dec 19 1988 



| Shorter, 
| Sharper, 

A professional 


L -—J 

This popular handbook is one of the 
best ever for radio and TV news- 
writers. Mervin Block has written 
award-winning copy for CBS Even- 
ing News, ABC Evening News and 
WNBC-TV, and worked as executive 
producer at WBBM-TV in Chicago. 
He speaks to newswriters in the 
same way they're supposed to 
write—clearly, simply, directly. 

Blocks practical tips and rules are 

backed up with hundreds of examples 

from network and local newscasts. 


very specific guidelines (both do's 

and don'ts) for writing news that cap- 

tures the audiences attention. and 

holds it. The book covers: 

e The Dozen Deadly Sins and other 
common mistakes 

e Ways to deal with problems writers 

e Thousands of asides and pointers 
on usage 

e Tips to make you more adept at 
writing for the ear 

Says Charles Kuralt, “Mervin Block is 

an old pro at television newswriting 

from whom anyone could learn a lot. | 

know. | have. His clinic, criticism and 

instruction offer the writer of news a 

wonderful opportunity for improve- 

ment." Bibliography and index. 

(230 pp, hardcover) will help you 
write more effective copy. To or- 
der, send just $22.95 to: 

Broadcasting B Book Division 
1705 DeSales St., N.W. 
Washington, D.C. 20036. 

Or call 1-800—638-7827 to use 
VISA or MasterCard. 

Appointments at Tri- 
bune Company. Chi- 
cago: Stanton  R. 
Cook, president and 
CEO, Tribune Com- 

pany, named chair- 
man. Cook had been 
president and CEO 

since 1974 when Har- 
old Grumhaus retired. 
Cook will remain pub- 
lisher, Chicago Tri- 

Cook bune newspaper; 
Charles T. Brumback, president and CEO, 
Chicago Tribune Company, which produces 
and distributes newspaper, named president 
and CEO, Tribune Со. John Madigan, exec- 
utive VP, Tribune Co., will succeed Brum- 
back as president and CEO. 



Appointments at Gannett: Tom Kirby, VP and 
general manager, KOCO-Tv Oklahoma City; 
Hank Price, VP and general manager, WFMY- 
Tv Greensboro, N.C.; Al Brady, VP and gen- 
eral manager, KKBQ-AM-FM Houston. and 
Marc Kaye, VP and general manager, KNUA- 
FM Seattle. all named president and general 
manager of respective stations. 

John G. (Gil) Rosenwald, executive VP and 
president-radio division. Malrite Communi- 
cations Group Inc.. Cleveland, named presi- 
dent and chief operating officer. Malrite op- 
erates 10 radio and six television stations. 

Joe Dorton, president, Dorton Communica- 
tions. Detroit, joins Financial Broadcasting 
Network. Beverly Hills, Calif., as president. 
Dorton will also be member of FBN board of 
directors. John Darin, anchor. Financial 
News Network, Los Angeles, joins FBN as 
executive VP, network operations. 

Gary R. Chapman, group manager and senior 
VP, Freedom Newspapers television group. 
Providence, R.I., joins LIN Television 
Group, New York, as president. LIN owns 
seven television stations. 

H. Gwen Marcus, VP, counsel, Showtime 
Networks Inc.. New York. named senior 
VP. chief counsel. 

Robert B. Morin, president, founder and 

СЕО. New Century Telecommunications, 
New York, joins CST Entertainment. Marina 

del Ray, Calif., as chairman and CEO. 

Peter A Leone, VP and general manager. 
WWOR(Tv) Secaucus. N.J., joins Price Com- 
munications Corp.. New York, as general 
executive, broadcasting. 

Steven W. Terry, VP and general manager, 
AME Inc.. Burbank, Calif., videotape post- 
production and duplication company. joins 
Mediatech West. Hollywood, as chief oper- 
ating officer. 

Richard H. Williams, VP and general manag- 
er, WCAY-Tv Nashville, joins WDCA-TV 
Washington in same capacity. 

DeAnne Sheehan, sales representative, 
KENO-AM-KOMP-FM Las Vegas, joins KUDA- 
FM there as general manager. 

Thomas G. Kennedy, VP and general manag- 
er, KXXY-AM-FM Oklahoma City, joins New- 
Market Media Corp.. Winston-Salem, N.C., 
as regional VP. Kennedy will oversee New- 
Market's WSJS(AM)-WTQR(FM) Greensboro. 
N.C.. in addition to his Oklahoma City du- 

Jane E. Bartsch, VP and general manager, 
KOMA(AM)-KRXQ{FM) Oklahoma City, joins 
KEBC(FM) there as VP and general manager. 

Appointments at WANS-AM-FM Greenville. 
S.C.: Ron Thompson, sales consultant, RKO 
Network, Los Angeles. joins stations as VP 
and general manager; Bill McCown, program 
director, named operations manager. 

Joel Grey, program director, WENS(FM) India- 
napolis, named operations manager. 

Scott J. Hooper, program director, WHEB(AM) 
Portsmouth, N.H., joins WBOQ(FM) Glouces- 
ter, Mass., as operations manager. 


Jeri Sacks, VP, pay cable and ancillary 
sales. Lorimar Telepictures, Los Angeles, 
joins Samuel Goldwyn Television there as 
VP, cable and ancillary sales. 

Appointments at Lifetime Television, New 
York: Douglas McCormick, "VP, sales, 
named senior VP, sales; Seymour Kaplan, 
VP, affiliate relations. named senior VP, af- 
filiate relations. James Wesley, controller, 
Group W Satellite Communications Inc., 
New York. joins Lifetime as director, strate- 
gic planning. 

Paul M. Danylik, УР, central division manag- 
er, Worldvision Enterprises [nc., Chicago, 
named Western division manager. Los Ange- 
les. Gary F. Butterfield, account executive, 
Midwest. Twentieth Century Fox Television, 
Chicago, joins Worldvision there as VP, cen- 
tral division manager. 

Appointments at Turner Cable Network, At- 
lanta: Linda Hudson, account executive, Su- 
perior Holding Corp., Atlanta, and Neil Hoyt, 
salesman, Norandex Inc., Utica, N.Y., con- 
sumer products company, named account ex- 

Appointments at Showtime, New York: Mat- 
thew A. Riklin, VP, business development, 

RTNDA recognition. Larry Christopher (r), former reporter-editor for BROADCASTING mag- 
azine who has served as pressroom director at the annual Radio-Television News 
Directors Association convention for the past 10 years, was awarded the 1988 Rob 
Downey Award at the association's 43rd conference in Las Vegas (BROADCASTING, Dec. 5 
and 12). Christopher, shown receiving the award from Bob Brunner, wsaz-Tv Charles- 
ton-Huntington, W. Va., RTNDA's outgoing chairman, was honored "for exceptional 

service to the RTNDA board of directors." 

Christopher began his career with BROADCASTING in 1943 and in 1972 joined the 
Alliance of American Insurers as director of communications. He retired last year as VP of 

corporate communications. 

Broadcasting Dec 19 1988 

Harvard bound. Lawrence K Gross- 
тап, former oresidemt of NBC News, 
will be a visiting lecturer at Harvard's 
John F. Kennedy School of Govern- 
ment im the spring semester. He will 
occupy the Frank Stanton chair on the 
First Amendment and will teach a grad- 
uate course called "Controversial Deci- 
sions; Television News and the Limits ol 
the First Amendment.” Grossman will 
aso wnte a paper on the effects of 
television news coverage on the na- 
tion's political priorities 

Grossman, who headed NBC News 
for four years until his departure last 
summer, had previously served as 
president and chief executive officer of 
Ihe Public Broadcasting Service irom 
1976 to 1984, Grossman has formed а 
public affairs production company, 
Brookside. Details about the new com- 
Dany remain to be discosed, although 
Grossman said its programing will be 
distributed beth to cable systems and 
television stations 

named senior VP, special markets and busi- 
ness development; Joan Coyne, director, 
corporate affiliate marketing, Showtime Net- 
works Inc., New York, named VP, point of 
sale marketing. 

Appointments at CBN Family Channel, Chi- 
cago: Shirley Hill, Midwest regional manag- 
er, named director, Western affiliate rela- 
tions; Tim Larson, Northeast affiliate 
representative, Boston, named Midwest re- 
gional manager; Kathryn Hutchinson, ac- 
count executive, Blair Television, Los Ange- 
les, joins CBN as manager, Western 

advertising sales. 

J. Mathy Simon, direc- 
tor, advertising and 
publicity, Orion Tele- 
vision Syndication, 
Los Angeles, joins 
Twentieth Century 
Fox Television Syndi- 
cation there as direc- 
tor, creative services. 

Mitch Turner, VP and 
general sales manag- 
er, National College 
Television (NCTV), 
New York, joins Genesis Entertainment there 
as VP, advertising sales development. 

Appointments at Prime Ticket, Inglewood, 
Calif.: Mike Kincaid, sales manager, KABC- 
TV Los Angeles, to president, sales; Lisa 
Laky and Bill Williams, account executives, 
KABC-TV, to same capacity. 


Appointments at Playboy Channel, Los An- 
geles: Michael Feinner, director, Western re- 
gion, sales and affiliate relations; Brian 
Quirk, director, sales and affiliate relations, 
Midwestern states, and Jack Matthews, di- 
rector, Eastern region, named regional VP’s, 
sales and affiliate marketing, in their respec- 
tive regions. 

David J. Pleger, general sales manager, Tele- 
Rep, New York, joins Group W Television 
there as general sales manager. 

Michael Auerbach, account executive, Cam- 
elot Entertainment, New York, named VP, 

Eastern sales manager. 

William H. Featherstone, Southern regional 
sales manager, Blair Entertainment, Dallas, 
joins LBS Communications there as South- 
western regional sales manager. 

Mary Collins, manager, Central region, 
American Movie Classics, Chicago, named 
director, Central region. 

C. Bruce Pfander, director, marketing, 
CBS/Fox Video, New York, named VP, 

David P. Tomick, senior corporate banker and 
VP, First National Bank, Chicago, joins Fal- 
con Holding Group Inc., Los Angeles, as 
VP, finance. 

Appointments at the Travel Channel: Sally 
Stiffelman, marketing manager, STL Cab- 
levision, St. Louis, joins Travel Channel 
there as affiliate marketing and sales manag- 
er, Midwest region; Joe Liska, account exec- 
utive, Marketectures Inc., marketing firm, 
Albuquerque, N.M., named affiliate market- 
ing and sales manager, Western region, 
Travel Channel, Los Angeles. 

Appointments at BBDO, New York/Chi- 
cago: Melissa Goldsmith, VP, program de- 
velopment, BBDO, New York, named direc- 
tor, program development; Gerald 
Kalvelage, VP, creative director, Marstrat 
Inc., full-service agency, joins BBDO, Chi- 
cago, as VP and general manager, business 
communications; Kitty Rothschild, senior 
producer, broadcast production, Zwiren & 
Partners, Chicago, joins BBDO there as 
broadcast business manager; Karen McCar- 
thy, account supervisor, Margeotes/Fertitta & 
Weiss, New York, joins BBDO, Chicago, in 
same capacity. 

Appointments at J. Walter Thompson, New 
York: Ronnie Beason, Michael Gross and 
Emily Swartzentruber, associate media direc- 
tors, to senior VP's. 

Appointments at DDB: Tom Scharre, VP, 
Chicago, named group creative director 
there; David Fearnley, managing director, 
DDB Needham Sydney, named VP-Europe. 
Fearnley will be based in London. Wayne 
Kingston, managing director, Mojo-MDA, 
advertising agency, London, named chair- 
man and chief executive, DDB Needham 
Sydney, and vice-chairman, DDB Needham 

Sherri Wolfe, sales manager, Durpetti & As- 
sociates, Chicago, named regional manager. 

Wendy Johnson, traffic and media control- 
ler, Donaldsons Advertising, Minneapolis, 
joins Duncan, Nelson, Lambert, marketing 
group, Bloomington, Minn., as traffic man- 


Appointments at NBC Entertainment, Bur- 
bank, Calif.: Tom Gabbay, director, chil- 
dren's programing, named director, current 
comedy programs; Shan Tabor, manager, 
media services, drama programs, named se- 
nior manager, media services. 

Appointments at Columbia Pictures Televi- 
sion, Los Angeles: Philip Segal, assistant, 
international creative management, named 
program executive, drama; Rick Jacobs, VP, 
casting, CBS, East Coast, New York, joins 

Broadcasting Dec 19 1988 

Columbia as VP, talent and casting; Lori 
Forte, associate, comedy programs, NBC, 
Los Angeles, joins Columbia as manager, 
comedy development. 

Michael Rhodes, su- 
pervising | producer, 
ABC's Mariah, Phoe- 
nix Entertainment, 
Los Angeles, joins 
Qintex Entertainment 
Inc., Los Angeles, as 
VP, development. 

Robert Conte, direc- 
tor, creative affairs, 
Home Box Office, 
New York, named 
VP, creative affairs. 


Appointments at Imagine Films Entertain- 
ment Inc., Los Angeles: Joyce Brotman, 
VP, network television development, Walt 
Disney Television, Los Angeles, joins Imag- 
ine as senior VP, Imagine Television; David 
Mirkin, executive producer, CBS’s Newhart, 
named producer, television projects. 

Carolyn Pesce, reporter, USA Today, Ross- 
lyn, Va., joins USA Today: The Television 
Show there as coordinating editor. 

Appointments at Showtime Networks Inc.: 
Matthew Duda, VP, program planning, 
Showtime, Los Angeles, named VP, pro- 
gram planning and film acquisitions; Harry 
Bernstein, VP, film acquisitions, Showtime 
Networks Inc., Los Angeles, named VP, 
film acquisitions, Showtime’s Comsat Video 
Enterprises Inc. and Satellite Television Net- 
work; Richard Keatinge, production director, 
Vestron Pictures, Stamford, Conn., joins 
Showtime, New York, as VP, production 

Jerry Leider, president, ITC Entertainment 
Group, Los Angeles, named chairman; Chris 
Gorog, senior executive, VP, named presi- 

Mary D. Silverman, director, programing, 
Lifetime Television, New York, named VP, 
program acquisitions. 

Bill O’Reilly, correspondent, ABC News, 
New York, joins King World’s Inside Edi- 
tion as senior reporter 

Anne Sweeney, director, acquisitions, Nick- 
elodeon/Nick at Nite, named VP acquisi- 

Stu Black, commentator, ESPN, New York, 
joins Madison Square Garden Network there 
as producer, Coors SportsNight with Dave 

Appointments at The Discovery Channel, 
Landover, Md.: Greg Moyer, VP, marketing 
and communications, named senior VP, pro- 
graming; Clark Bunting, VP, program acqui- 
sitions and development, named senior VP, 
program enterprises; Tim Cowling, VP, pro- 
duction, named senior VP, production. 

Lucy Salenger, founder, Illinois Film Office, 
and consultant, Governor James Thompson 
(R-Ill.), joins Harpo Productions, Chicago, 
as senior consultant. 

Robert Lerch, coordinator, program acquisi- 
tion and strategy, Warner Cable Communica- 
tions, Bluebell, Pa., joins Continental Ca- 
blevision Inc., Boston, as director, 

Gordon Bossin, interim president, Pickwick 
Entertainment, Stamford, Conn., resigned to 
form Gordon Bossin Associates Їпс., New 
York, video and music marketing company; 
Myron (Mickey) Hyman, president, Tomor- 
row Entertainment Inc., New York, joins 
Pickwick as president and chief operating 
officer. Norman Soloman, president, Mar- 
keting International Inc., New York, joins 
Pickwick as vice chairman and chief finan- 
cial officer. 

Dan Price, media services director, Baker 
Sound Studios, Philadelphia, joins Radio- 
Band of America Inc., New York, as execu- 
tive producer, radio division. 

Ellie Kanner, agent, Irvin Arthur Talent and 
Literary Agency, New York, named head, 
motion picture and TV talent. 

Karen Richardson, general assignment re- 
porter, NEWS 12, Long Island, N.Y., joins 
New Jersey Network, Trenton, as host/pro- 
ducer, Another View, weekly minority pub- 
lic affairs program. 

Kay Colby, reporter, KCEN-Tv Temple, Tex., 
joins Medstar Communications, Allentown, 
Pa., as medical reporter/producer. 

Appointments at Select Media Communica- 
tions, New York-based syndication compa- 
ny: Mare Juris, VP and creative director, 
G.M. Communications Ltd., advertising, 
New York. named VP; Michael Haigney, se- 
nior producer and writer. G.M. Communica- 
tions, named manager. 

Arnold Labaton, deputy director, production 
and VP, noncommercial wNET(TV) New 
York, named director, production center. 

Luis Ruiz, independent producer, Los Ange- 
les, joins noncommercial КСЕТ(ТУ) as direc- 
tor, Latino Consortium. Latino Consortium 
provides Latino-themed programing to public 

Dan T. Smith, production manager and edu- 
cation services manager. named director, 
programing, Ohio Educational Broadcast 
Network Commission, Columbus, Ohio. 

Margie Hogan, staff pediatrician, family in- 
tervention project. Minneapolis Children's 
Medical Center, joins жССО(ТУ) Minneapolis 
as host, 4 Your Child, medical show. 

John Jamilkowski, art director, News 12, 
Long Island. N.Y., joins wABC-TV New 
York in same capacity. 

William Lowery, production manager. WISN- 
TV Milwaukee, joins К5СЦТУ) Los Angeles in 
same capacily. 

Barbara Hendrickson, art director, KDVR-TV 
Denver, joins KTVD-TV there in same capaci- 


Jeffrey W. Ulrich, promotion manager, 
wROCITV) Rochester, М.Ү., named program 

Greg Saunders, director, KFSN-Tv Fresno, 
Calif., named creative services director. 

Michael Riddle, promotion manager, wITN- 
TV Washington, N.C., named program direc- 

Brenda Buratti, production manager and ex- 
ecutive producer, KGw-Tv Portland. Ore., 
named program director. 

News and Public Affairs 

Appointments at CBS 
News, Washington: 
Lesley Stahl, national 
affairs correspondent, 
named White House 
correspondent; Wyatt 
Andrews, State De- 
partment correspon- 
dent, named White 
House correspondent; 
Bill Plante, White 
House correspondent, 

Stahl named State Depart- 
ment correspondent; Phil Jones, Capitol Hill 
correspondent, named national correspon- 
dent; Bob Schieffer, chief Washington corre- 
spondent, adds Capitol Hill duties to current 
position; Terrence Smith, White House cor- 
respondent, named Washington correspon- 

Appointments at ABC News, New York: Milt 
Weiss, senior producer, Los Angeles, Worid 
News Tonight with Peter Jennings, named 
senior producer, New York; Susan Aasen, 
associate producer, named producer; Beverly 
Jackson, producer, CBS's West 57th, New 
York, joins World News Tonight as produc- 

Bob Berkowitz, former correspondent, 
NBC's Today Show, New York, joins Finan- 
cial News Network there as host, FNN Fo- 

Pat Hazen, marketing executive, Associated 
Press Broadcast Services, Washington, 
named director, station services. 

Tom Rosenbaum, news director, WXYZ-TV 
Detroit, joins NIWS Productions Inc., Cul- 
ver City, Calif., as VP, news service. Rosen- 
baum will oversee company’s syndicated 
news services. 

Steven Bell, anchor, KYw-Tv Philadelphia, 
joins USA Network as weekday anchor, 
USA Updates. 

Carol Thomas, anchor, KLBK-Tv Lubbock, 
Tex., joins KDFw-TV Dallas as co-anchor, 
Five O'Clock Report. 

Gerry Grant, 6 p.m. weekday anchor, KENS- 
TV San Antonio, Tex., joins КРІХ(ТУ) San 
Francisco as reporter, Eyewitness News 

Marilou Johanek, reporter-anchor, WJW-TV 
Cleveland, joins wTOL-Tv Toledo, Ohio, as 
co-anchor, 6 and ll p.m. newscasts. 

Bob Jacobs, 11 p.m. news producer, wTSP- 
TV St. Petersburg, Fla., named 6 p.m. pro- 

Gordon Barnes, meteorologist, wUSA(TV) 
Washington, joins wEVU(TV) Naples, Fla., in 
same capacity. 

Brad Edwards, anchor, weekday morning 
and noon weather reports, wTVX(TV) West 
Palm Beach, Fla., joins KTKA-Tv Topeka, 
Kan., as weekday meteorologist. 

Laurel Lucas, associate producer, WJAR(TV) 
Providence, R.I., named general assignment 

Mike Turner, photographer, University of 
Nebraska, Lincoln, joins КТКА-ТУ Topeka, 
Kan., in same capacity. 

Marilyn Thomas, news producer, Morning 

Broadcasting Dec 19 1988 

CNN shuffle. Ed Turner, executive VP, 
has been named executive VP for 
news-gathering. Turner will be respon- 
sible for all national and international 
newsgathering by the network's 20 do- 
mestic and international news bureaus. 
As executive VP, Turner was responsi- 
ble for CNN's coverage of the space 
shuttle Challenger explosion, both the 
1984 and 1988 Democratic and Re- 
publican conventions and the gavel-to- 
gavel coverage of the Iran/contra hear- 
ings. Paul Amos, VP, CNN's Headline 
News, has been named executive VP, 
responsible for all news programing on 
CNN and CNN International, the net- 
work's 24-hour European feed. Jon Pe- 
trovich, CNN news consultant, has also 
been named executive VP, CNN. Petro- 
vich will oversee Headline News, 
CNN's companion news service offer- 
ing half-hour news reports around the 

Show, WNUA(FM) Chicago. named public af- 
fairs director and news director. 

Chris Carlisle, news director, KGEE(FM) Mon- 
ahans, Tex., and production assistant, KOSA- 
TV Odessa, Tex., joins Business Radio Net- 
work, Colorado Springs, as news 

Jim Campagna, assistant news director, 
WHEN-AM-WRHP-FM Syracuse, N.Y., named 
news director. 

Kimberly Pentecost, news anchor/director, 
KXXY-FM Oklahoma City, joins KQZY(FM) 
Dallas in same capacity. 

Wanda Reese, producer, reporter/anchor, 
Cox Cable's Headline News, Pensacola, 
Fla., joins noncommercial wUWF(FM) there 
as local host during National Public Radio's 
Morning Edition. 

Jodi Chapman, news director, KEZT(FM) 
Ames, lowa, joins WHO(AM) Des Moines, 
Iowa, as news reporter. 

Carol MacKenzie, news reporter, WLAN(AM) 
Lancaster, Pa., joins wLYH-Tv there as eve- 
ning reporter. 

Appointments at noncommercial WBYU-TV 
Provo, Utah: Norma Collett, broadcast media 
coordinator, Brigham Young University, 
Provo, Utah, named associate news director; 
Julie H. Walker, news anchor, KFMY-AM-FM 
Provo, named radio media coordinator, Den- 
nis May, producer, OTC Newsline, Financial 
News Network, Spokane, Wash., named TV 
media coordinator. 


John J, Brockman, senior VP and general 
manager, Microband Wireless Cable of New 
York Inc., joins Choice Cable Corp.. Cherry 
Hill, N.J., as president and chief operating 

Linda Murray, manager. audio operations, 
IDB Communications Group Inc., named di- 
rector, operations. IDB supplies satellite 
transmission service for radio, television and 
data-voice communications, 

Richard Moore, VP, engineering, Zilog Inc., 

computer development company, Campbell, 
Calif., joins Dynatech Computer Systems, 
Mountain View, Calif., as VP, product oper- 
ations. Dynatech produces microcomputers. 

Appointments at GIN, Oak Park, Mich., 
video  production/post-production facility: 
Paul Stelly, duplication technician, named 
audio post engineer; Tim Heslip, duplicating 
technician, named assistant editor; Bill Ju- 
lian, duplication technician, named videotape 
operator; Dean Dolce, intern, and Sue Mc- 
Donald, audio and electronic graphics techni- 
cian, NBC. New York, named duplication 

Allen Dunkin, director, WBMG(TV) Birming- 
ham, Ala., joins wAGA-TV Atlanta as techni- 
cal director. 

Ted Pine, communications manager, New 
England Digital Corp., post-production com- 
pany, White River Junction, Vt., named 
marketing communications manager. 

Promotion and PR 

Burt Berliner, director, public relations, Arts 
& Entertainment Cable Network, New York, 
announced his resignation Dec. | to become 
freelance writer, specializing in cable televi- 

Steve Jacobson, manager, on-air promotion, 
NBC Entertainment, Burbank, Calif., joins 
CBS/Broadcast Group, Los Angeles, as VP, 
on-air promotion. 

Mary Stevens, manager, corporate public re- 
lations, MGM/UA, Beverly Hills, named di- 
rector, corporate public relations. 

Rick C. Paul, independent media consultant, 
Houston-Dallas, joins Petry Іпс., New York, 
as national promotion director. 

Sharon Baker, publicist, KCBs-Tv Los Ange- 
les, joins Columbia Pictures Television there 
as program publicist. 

Spencer Mains, recent graduate, San Diego 
State University, joins Broadcast Promotion 
and Marketing Executives Association, Los 
Angeles, as resource center assistant. 

Robert D. Schultz, former VP, management 
supervisor, Ammirati & Puris advertising, 
New York, joins Ad Council there as coordi- 
nator, campaign development. 

Patricia Stiphout, promotion director, 
KTXA(TV) Fort Worth, Tex., joins KTVD-TV 
Denver as promotion manager. 

Leanne Bunas, sales marketing director, 
KTZZ-TV Seattle, named promotions director. 

Suzanne M. Tavani, account supervisor, 
Lewis, Gilman and Kynett Public Relations, 
Philadelphia, joins KYW(AM) there as regional 
affairs council director. 

Diana Linn, special events supervisor, Gi- 

braltar Savings, Houston, joins KODA(FM) 
there as promotion manager. 

[- E usa Г em 
Allied Fields 

William S. Rubens, VP, research, NBC, New 
York, will retire Dec. 31 after 10 years in 
that position. Rubens will continue his asso- 
ciation with NBC as consultant. 

Carolyn Sachs, executive director, Benton 
Foundation, Washington-based grant-making 
foundation that fosters research on communi- 
cations policy issues, joins National Public 
Radio there as special assistant to president, 
planning and research coordination. 

Wilma S. Tisch, board member, WNYC 
Foundation, New York, named chairman, 
WNYC Foundation. 

John C. Shapleigh, associate administrator, 
policy analysis and development, National 
Telecommunications and Information Ad- 
ministration, Washington, announced his 
resignation Dec. 7. Shapleigh is returning to 
St. Louis to form new company, TCX Inc. 
He will advise investor groups on telecom- 
munications issues. 

Leonid P. Kravchenko, first deputy chair- 
man, State Television and Radio Committee, 
Moscow, appointed head, official press 
agency Tass, Moscow (BROADCASTING, 
Sept. 26). Kravchenko replaces Sergei A. 
Losev, who died in October. 

Appointments at MGM/UA, Beverly Hills: 
Nancy Niederman, VP/legal division, named 
VP/studio legal affairs; Chris Ann Maxwell, 
senior counsel, named VP-senior production 

Patrick Falco, senior research analyst, Para- 
mount Pictures Corp., Los Angeles, joins 
Worldvision, New York, as research manag- 

Arthur J. Gregg, former VP and general man- 
ager, Cox Cable, New Orleans, joins Cable 
Television Association of Maryland, Dela- 
ware and the District of Columbia, trade 
association, Annapolis. Md., as VP, govern- 
ment relations. 

Anthony J. Jay, chief accounting and finan- 
cial officer, Hadid Development Co., inter- 
national real estate development firm, Ar- 
lington, Va., joins National Captioning 
Institute Inc., Falls Church, Va., as VP, 

Sterling C. (Red) Quinlan, member, execu- 
tive committee, Chicago’s Museum of 
Broadcast Communications, named to board 
of directors, American Children’s Television 
Festival, Chicago. 


Richard Castellano, 55, stage, film and tele- 
vision actor, died Dec. 11 of heart attack at 

INDEX TO ADVERTISERS: Accuracy in Media 20 0 Americom 64 O Blackburn & Co., Inc. 62 O 
Classified Ads 74-82 0 Claster Television Inc. 11, 32-33 о Dover Productions 48 С GTG Marketing 47, 49 
O Hillier, Newmark, Wechsler & Howard 7 а King World 34B, C, D, E o LBS Communications, Inc. 18-190 
Leibowitz & Spencer 50 D Lorimar Syndication 5, 8-9, 13, 14-15 a Mahiman Co., The 63 С. A. Marshall 

& Co. 65 о Media Venture Partners 61 о New World Television Group Second Cover/3 O Paramount Front 
Cover, 22-23, 28-29 D Professional Cards 73 0 Radio Weather Network 51 D Select Media Communica- 
tions 21 O Services Directory 72 O TeleVentures 17, 31 o Television New Zealand 25 0 Videocom Satellite 

Associates 21 O Ward-Beck Systems Cover 4 

Broadcasting Dec 19 1988 

his home in North Bergen, N.J. Castellano 
worked in construction until 1961 wnen ne 
started studying acting. His most noted per- 
formance was that of Mafia lieutenant Cle- 
menza in Francis Ford Coppola's 1972 film 
“Тһе Godfather.” Castellano was Tony and 
Academy award nominee for his perfor- 
mances in stage and film productions of Re- 
nee Taylor and Joseph Bologna's comedy 
Lovers and Other Strangers. On television, 
Castellano starred in 1972 situation comedy 
The Super. He also starred in the 1975-76 
situation comedy Joe and Sons. He played 
Giuseppe Masseria in 1981 series The Gang- 
ster Chronicles. Survivors include his wife, 
actress Ardell Sheridan, and daughter, Mar- 

Anne Seymour, 79, stage, radio, film and 
television actress, died Dec. 8 of respiratory 
failure at Hospital of Good Samaritan, Los 
Angeles. Seymour began her career in the- 
ater. She also wrote, directed and performed 
in radio, appearing in several productions, 
including Mr. Keene, Tracer of Lost Per- 
sons, The F.B.I. in Peace and War and Тһе 
Theater Guild of the Air. Seymour's televi- 
sion appearances included The Kraft Televi- 
sion Theater, Perry Mason and Cagney and 
Lacey. Seymour is survived by her brother. 

Lisa B. Endig, 36, Emmy award-winning 
television and print journalist, and producer, 
noncommercial KCET(TV) Los Angeles, died 
Dec. 4 of cancer at her home in Venice. 
Calif. Endig was producer for The MacNeil/ 
Lehrer NewsHour and, later, KCET's daily 
news program 7:30. Endig won Emmy for 
mini-documentary Rajneesh: A Promise or 
a Threat? She was also nominated twice in 
1985 for investigative reporting for her sto- 
ries ““КосКһоиве” and “Апіта! Rights ог 
Wrong,” at KTTV(TV) Los Angeles. Endig is 
survived by her husband, Don: mother, Mur- 
ial: sister, Joan, and son, Micah Adler. 
Karin Wimberger, 29, freelance reporter-pho- 
tographer, died of injuries sustained in acci- 
dent in Afghanistan. Wimberger's health at 
time of accident was weakened from affects 
of hepatitis, which she had contracted there. 
Wimberger was working with producer-pho- 
tographer-reporter Mike Hoover, who was 
filming series on war in Afghanistan for CBS 
Evening News. 

Ralph S. Mason, 75, former mayor of Prince- 
ton Township, N.J., founding partner. law 
firm Mason, Griffin and Pierson, and co- 
founder Nassau Broadcasting Co.. licensee 
of wHwH(AM) Princeton, wPST(FM) Trenton, 
both New Jersey, died of cancer at his 
Princeton home. Survivors include his wife, 
Jean, two sons and one daughter. 

Bill Bircher, 56, former morning personality, 
WHWH(AM) Princeton, N.J.. died of cardiac 
arrest at his home in Levittown. Pa. Survi- 
vors include two daughters and two grand- 

Jerry R. MacLean, 17, copywriter, WHwH 
(AM) Princeton, WPST(FM) Trenton, both New 
Jersey, died Nov. 6 of injuries sustained in 
automobile accident in St. Johnsbury, Vt. 
MacLean, freshman at New York University, 
was one of creators of award-winning cam- 
paign, Operation Prom Graduation Class 
Act '88, cited by National Commission 
Against Drunk Driving and Jersey Shore 
Public Relations and Advertising Associa- 
tion. Surviving are his parents and two sis- 

Dan Enright: Back on 
top of his TV game 

It’s difficult to imagine Dan Enright ever 
being at the center of scandal. Soft-spoken 
and controlled, the creator and producer of 
numerous television series and specials was 
one of the central characters involved in the 
quiz show scandals of the late 1950 5, 

As co-producer, with Jack Barry, of the 
highly rated game shows Concentration and 
Twenty-One (the highest rated game show 
of 1958), Enright found himself defending 
the integrity of himself and Twenty-One 
when, in September 1958, the New York 
state district attorney's office began investi- 
gating allegations that contestants on his 
show and others—Dotto and The $64,000 
Question—were coached and the final out- 
comes were rigged. 

“Му attitude is very different now from 
what it was before the scandal," he says. 
"At the time. I was incredibly driven as far 
as reaching my goals. The success that we 
had achieved—it seemed like everything 
that we touched turned to gold—gave me a 
feeling of invincibility." At the time, game 
shows such as Twenty-One and $64,000 
Question were at their peak with incredible 
audience loyalty. Enright offers no excuses 
or alibis for his part in the quiz show scan- 
dal. only explanations for how ambition 
and a relentless drive toward success led to 
his involvement. 

“Actually. the rigging took place not to 
ply the contestants with information. but to 
develop the dramatic moments, to develop 
the suspense," he says. ‘These people had 
to be knowledgeable. because after each 
show they were ushered into another studio 
where a coterie of reporters. who had sat 
through the entire show with almanacs. 
would ask the contestants additional ques- 
tions. Therefore, the press became con- 
vinced that these people were on the up and 
up. and | think that was why. in part. the 
press reacted so vehemently when it came 
out," Enright says. 

In the case of Barry & Enright's Twenty- 
One, it was discovered that a contestant had 
deliberately missed a question at the behest 
of the show's producers. The scandal and 
ensuing investigation forced Enright to find 
employment outside the country. *'There 
was no justification for what we did." he 
says. “As a result. | couldn't get work in 
this country for about 15 years." 

Enright was given an opportunity at Co- 
lumbia Pictures Television in the interna- 
tional production division, known as Screen 
Gems at the time. Eventually rising to the 
position of vice president of that division, 
Enright was responsible for the creation of 
more than 30 talk. debate, game and dra- 
matic series in Canada. Australia and Ger- 
many. I owe them such a debt. I felt such 
an obligation to them that ! would have 
done anything for them."' he says. 

DANIEL ENRIGHT—partner, Barry 8, Enright 
Productions, Los Angeles. b. Aug. 30, 1917, 
New York; raised in Palestine. Attended 

City College of New York and New York 
University; engineering degree, RCA 

Institute, New York, 1939; audio engineer, 
WNYC(AM) New York, 1939-40; engineer, 
WOR(AM) New York, 1940-41; commissioned as 
lieutenant in Royal Air Force signal corps, 
1942-43 (as part of Lend-Lease Act); Office of 
War Information, Washington, 1943-44; 
production manager, wOR(AM), 1944-48; 
partner, Barry & Enright Productions, 

1948-59; partner, Aladan Productions, Los 
Angeles, 1959-63; vice president, Screen 
Gems division of Columbia Pictures, Los 
Angeles, 1963-75; current position since 
1975; separated, with two children—Erica, 40; 
Don, 38. 

“Опе of the nice things about working 
around the world is that people who had 
heard what had been happening in the U.S. 
[with the scandal]—especially in Australia, 
which has sort of a roguish culture—would 
come up to me on the street and welcome 
me. That did wonders for my confidence 
and self-assurance, especially after walking 
on the streets of New York with the collar 
of my coat up so that I wouldn't be recog- 

Enright made his way into television pro- 
duction by way of WNYC(AM), the New 
York City-owned radio station, as an engi- 
neer, and later moved to wOR(AM) there in a 
similar capacity. It was at wOR that Enright 
moved into production. “1 found engineer- 
ing to be stultifying so I got out of that and 
into production." While at wor, Enright 
became production supervisor and eventu- 
ally production manager. 

lt was at WOR that the Barry & Enright 
partnership was conceived. In 1945, En- 
right hired Jack Barry as a staff announcer. 
In 1946, the two developed Juvenile Jury 
for radio, which would later become the 
first television show of the partnership. In 
1948, Barry and Enright resigned from wOR 

Broadcasting Dec 19 1988 

with two shows on radio and Juvenile Jury 
on television. 

Enright’s globetrotting started in 195] 
when, at the request of the Israeli govern- 
ment, he spent three months in Jerusalem 
restaffing and reprograming the country’s 
radio network. He returned to Israel, this 
time in 197] at the request of then-Prime 
Minister Golda Meir, to conduct a survey 
of Israel's television network. 

After 15 years with Screen Gems, En- 
right resigned to resume his partnership 
with Jack Barry, who had become well 
established. At the time. “Jack and I 
talked, and I told him that if we were ever 
to get together again. that would have to be 
the time. because my next situation would 
be my last, he says. Their new partnership 
lasted until Barry's death in 1984. 

Enright credits Bud Grant. who was vice 
president of daytime programing at CBS, 
and Fred Silverman, who was vice presi- 
dent in charge of programing at NBC in 
1975, with giving the two of them needed 
support when they resumed their partner- 
ship. ‘“Веѓоге we decided to become part- 
ners again, we went to talk to Bud Grant 
and Fred Silverman and asked them if a 
Barry & Enright game show would be ac- 
ceptable to the networks. They looked at us 
and said: ‘Pick your price." If it weren't for 
Bud and Fred, we never would have gotten 

"We were very fortunate in that when 
we became partners again, syndication had 
really just gotten started," he says. Since 
that time, Enright sees several major 
changes affecting the syndication market- 
place. One of the biggest. he says, is the 
onslaught of new suppliers today. ''The 
King brothers should be congratulated for 
doing what nobody else could do. what 
with the success of Wheel of Fortune. How- 
ever, because of their success. they opened 
up the road for everybody else, and so now 
there's this onslaught." 

Barry & Enright Productions currently pro- 
duces Bumper Stumpers, tor USA Cable. 
and Secret Lives. which is seen only in Cana- 
da. In the works at B&E is a board game. 
Personal Preference. Actor Dick Van Pat- 
ten, who brought the idea to Enright. will be 
creative consultant. In addition, airing next 
month on NBC is The Beauty and Denise 
(working title), a made-for starring Julia Duf- 
fy and David Carradine. 

During the grand jury investigation into 
the quiz show scandals, Enright says that 
one particular congressman on the grand 
jury would ask whether he had ever heard a 
voice from above telling him to think about 
what he was doing. ““Зоте years ago. dur- 
ing the Abscam investigation, I happened to 
notice that the same grand jury investigator 
was now being investigated by the govern- 
ment. | was really tempted to send him a 
telegram asking him the same question he 
had bellowed at те. `` a 

mari e 

Wsraitv) Montgomery, Ala., has been sold by Cosmos Broadcast- 
ing Corp. to RSA Media Corp. of Montgomery, Ala., for $70 
million. Seller is headed by Macon G. Patton, chairman-CEO. It 
is wholly owned subsidiary of The Liberty Corp., whose princi- 
pals are Frances M. Hipp, W. Hayne Hipp and families. It 
purchased station in 1959 for $2.225 million ("Changing 
Hands,” Sept. 7, 1959). It is Greenville, S.C.-based group that 
also owns KAIT-TV Jonesboro, Ark.; WFIE-TV Evansville, Ind.; 
WAVE(TV) Louisville, Ky.; KPLC-Tv Lake Charles and мрѕо-ту New 
Orleans, both Louisiana; wTOL-TV Toledo, Ohio, and wis-Tv Co- 
lumbia, S.C. Buyer is headed by Dr. David G. Bronner, chair- 
man. It is affiliated with the Retirement System of Alabama, 
pension fund for state employees. It has no other broadcast 
interests. WSFA is NBC affiliate on ch. 12 with 316 kw visual, 
63.2 kw aural, and antenna 2,000 feet above average terrain. 
Montgomery is part of Montgomery-Selma ADI No. 107. Broker: 
Blackburn & Co. 

CBS Inc. signed letter of intent to purchase wwi(am)-wioi(Fm Detroit 
from Federal Broadcasting Co. for undisclosed amount. Sources 
estimate value of deal at around $60 million. Action dispells 
rumors that CBS had been looking to sell its radio division. 
Observers speculate, however, CBS purchase may be explained 
more by desire not to let tax certificate expire. Company ob- 
tained certificate from sale of KMOX-TV St. Louis in 1986 (BROAD: 
CASTING Oct. 28, 1985), in which it broke up its grandfathered 
AM-FM-TV group in market. Some analysts speculate that part 
of certificate was used up earlier this year with purchase of 
WCIX(TV) Miami (BROADCASTING Aug. 15). Analysts assume value 
of remainder of certificate, which may expire at year's end, is in 
tens of millions of dollars. Seller is wholly owned subsidiary of 
Federal Enterprises Inc. It purchased stations in 1986 for ap- 
proximately $38.5 million. It is Detroit-based group that also 
owns WMCA(AM) New York; wLuc-rv Marquette, Mich., and 
KTVO(TV) Kirksville, Mo. Buyer is publicly owned, New York- 
based television network and station group of seven AM's, 11 
FM's and five TV's headed by Laurence Tisch, president. Bro- 
ker: The Mahlman Co. 

Negotiations appear to be underway for JAG Communications sta- 
tion group. According to sources, Keymarket Communications 
Inc. appears to be likely buyer. Price is estimated at $44 million. 
JAG is principally owned by John A. Gambling Enterprises Inc., 
Retirement Trust, Morton Hamburg and The Flemington Fur 
Co. Gambling is 27-year host of WOR(AM) New York's Rambling 
with Gambling in New York. Stations in group: WFBR(AM)-WLIF(FM) 
Baltimore and wFOG(FM) Suffolk, Уа 

Syndication snippets announced last week: Phil Donahue has 
renewed contract with Multimedia to continue his talk show 
through 1992, with option for additional two years if both 
parties agree to extension...Network version of Wheel of Fortune 
has found host to replace Pat Sajak, who moves to own talk 
show in January—former San Diego Chargers football star Rolf 
Benirschke... Viacom's Double Dare is getting new name—Super 
Sloppy Double Dare ...Columbia Pictures Television s fourth- 
quarter barter presentation, About Last Night, averaged 10 rat- 
ing in overnight metered markets, as company executives pre- 
pare to renew barter package (known as Columbia Night at the 
Movies) for another two-year cycle starting first quarter 
1989...D.L. Taffner reports clearances for new Mystery Wheel of 
Adventure series of made-fors now total over 36% of country. 


Alfred Sikes, head of Commerce Department's NTIA, released 
inquiry last Friday (Dec. 16), requesting public comment on “what 
the U.S. government position should be on the adoption of an 
HDTV production standard or standards." State Department has 
supported worldwide adoption of 1,125/60 standard before In- 
ternational Radio Consultative Committee since 1985. But since 
1986 CCIR assembly in Dubrovnik, Yugoslavia, where decision 
on 1,125/60 adoption was tabled until next meeting in May 
1990, ‘‘it has become evident that a single, worldwide HDTV 

production standard will not be agreed upon," document said. 
NTIA cited rise of rival production proposals, such as Europe's 
Eureka system and NBC-proposed 1,050/59.94. Inquiry asks for 
comments on whether U.S. should support standard or stan- 
dards, merits of alternatives to 1,125/60, criteria to be used in 
deciding what standard to support and what to expect if multi- 
ple standards are marketed. 

Two new shows were being offered in syndication last week. 
Turner Program Services announced that it will launch The Last 
Word in syndication for fall 1989. Wink Martindale will host half- 
hour strip that is described as "high-tech computerized word 
game." Pilot is expected to be ready for NATPE. Also, Viacom 
Enterprises will distribute weekly first-run version of MTV's 
Remote Control for fall 1989. 

King World's Inside Edition has been cleared in 11 additional mar- 
kets, bringing total coverage of country to 71%. Premiering Jan. 
9, 1989, show is cleared in nine of top 10 markets and 28 of top 


Hour Magazine, hosted by Gary Collins, will end its nine-season 
run on Jan. 20. Group W, producer of daytime talk show, has 
decided to reallocate resources. Show premiered in September 
1980 and is carried on 104 stations. 


Jeopardy!, TV's number-two syndicated game show is scheduled to 
make radio debut on March 20, 1989. Jeopardy! On Radio is 
being offered to top 100 markets by Jeopardy! Partners Inc., 
Washington. John Chanin, executive producer, Jeopardy! On 
Radio and Peter Bloom, who recently left Mutual/Westwood to 
form his own sales organization, are in charge of sales. 


CBS News will provide Rupert Murdoch's 24-hour UK satellite 
service Sky Television News with hard news feed and programs 
including 60 Minutes and West 57th. CBS has similar deal with 
Murdoch rival UK direct broadcast service British Satellite 
Broadcasting that brings BSB CBS Evening News with Dan Rath- 
er. Sky last week also announced signing of news supply deal 
with WTN, news service part-owned by ABC. Earlier agree- 
ment had been reached as well with agency Visnews, of which 
NBC has just bought one-third share. 

NBC has signed second overseas affiliation agreement with New 
Zealand's TV3, country's first private commercial TV network. 
NBC made first such affiliation deal in Australia last month, 
providing programing in return for cash compensation with 
Australian commercial Seven Network, and according to NBC 
executive J.B. Holston III, has similar arrangements under dis- 
cussion in other regions. NBC's New Zealand deal involves 
equity stake in TV3, with NBC taking 40% in conjuction with 
New Zealand partner Metro Media Investments, whose largest 
shareholder already has biggest single stake in TV3. NBC equi- 
ty is initially limited by law to 5%, but is expected to expand 
next spring to 1596 after new media legislation is passed. 
Financial terms were not disclosed, but deal is expected to 
bring NBC several million in payments following network's 
launch mid-1989. Network, which covers Denver-size market, 
will use NBC programing extensively at start-up, Holston said, 
and is "going to look a lot like an NBC station.” 


Biggest romantic news among Washington's Fifth Estaters last 
week was disclosure that James P. Mooney, president of Nation- 
al Cable Television Association, will marry Louise Rauscher, 
NCTA's VP for industry communications, in May. Rauscher, 
who joined association in February 1987 after five years running 
own public relations firm in California, willleave NCTA March 1 
to avoid any appearance of conflict of interest; search for her 
successor has begun. Rauscher has been widely credited with 
advancing cable industry's public posture during her NCTA 

Broadcasting Dec 19 1988 


Howard Grafman, founder and 23-year president of Century 
Broadcasting Corp.. has made $58 million offer for privately held, 
six-station radio group. Proposal was in form of letter dated Dec. 
9 to other 14 shareholders of company. However, at least one 
shareholder, executive VP Rick Bonick, did not find out about 
offer until speaking with reporter on Dec. 14. Grafman said 
about 88% of Chicago-based company's stock was evenly split 
among three shareholders: himself, chairman Anthony C. Car- 
los and Century's president-CEO, George A. Collias. Century 
owns WXEZ-AM-FM Chicago; KMEL(FM) San Francisco; WLFF(AM) 
St. Petersburg, Fla., and KYBG(AM) Aurora and KADX(FM) Castle 
Rock, both Colorado. 

Lorimar Telepictures Corp. announced last Thursday (Dec. 15) 
that it had entered into definitive agreement to sell its two Puerto 
Rico TV stations to investor group led by Timothy Brumlik of 
Orlando, Fla. Lorimar said deal would remove last barrier to its 
expected January merger with Warner Communications 
(BROADCASTING, Dec. 12). Price for stations, миту) Caguas and 
satellite wsUR-TV Ponce, was not disclosed. According to Lori- 
mar, Brumlik will purchase Lorimar's beneficial interest in trust 
holding stations by end of December. Brumllk will have to gain 
FCC license after sale or resell interest in trust, according to 
Lorimar spokesperson. 


Due process questions lingered following bankruptcy court order 
last Tuesday to award Heritage Ministries, formerly PTL, to Toron- 
to real estate developer Stephen Mernick for $65 million. Bids 
initially made at court auction last Monday by Mernick; another 
Canadian developer, Michael Karas; Heritage satellite TV sub- 
sidiary and commercial broadcaster, Cy Bahakel, failed to reach 
$37 million, said Heritage President Samuel Johnson. Johnson 
and other source said that bidders were told Monday morning 
that bidding was closed and holdings would go into Chapter 7 
auction, piece by piece. However, Monday night, ‘backroom 
deal," apparently among ministry trustees, creditors and Mer- 
nick, led to Mernick raising bid Tuesday morning. "Due pro- 
cess was not the order of the day,'' said source close to transac- 
tion, who also said that Bahakel (owner of eight TV, seven AM 
and six FM stations in 11 states) might appeal decision. Presid- 
ing U.S. Bankruptcy Judge Rufus Reynolds was reportedly hos- 
pitalized later last week with pneumonia. 

TCI is taking proposal to Dubuque, lowa city council this evening 
(Dec. 19) in which it would agree to broad rate regulation and not 
contest city's efforts to have FCC determine that market does 
not meet agency's "effective competition" standard. Agree- 
ment calls for limit on basic rate increases each year of 596, or 
inflation rate, for as yet unspecified length of proposal. TCI 
would also be allowed extra 10% increase for "pass-through ' 
programing costs over two years, which would effectively give 
company right to raise rates 1096 each year. City cable commis- 
sion has approved measure but called for city to examine ''pass 
through" programing costs. For moment, TCI has taken stand 
that present "formula is fair to all concerned. 


NBC Operations and Technical Services will lay off 56 technicians 
at its Burbank, Calif., studios in 1989. Action follows cutbacks 
announced earlier this year of 130 technical employes from 
NBC-owned stations and bureaus in New York, Chicago, Wash- 
ington and Cleveland. In memo to Burbank employes, Crawford 
McGill, VP, technical operations, said layoffs are due to reduced 
manpower needs because of advances in technology, especially 
new half-inch videotape recorders and automated MII multicas- 
sette systems. NBC plan is to lay off 30 Burbank employes, 
based on seniority, by Feb. 17, 1989, and lay off another 26 by 
June 16. Voluntary layoff plans are being offered before the 
involuntary cutbacks go into effect. Under plan, employes with 
one to two years with NBC will be paid 19 weeks severance 
pay. Employes with 25 years experience would be eligible for 58 
week's pay. Up to $3,500 will be provided for tuition in retrain- 
ing programs 

Satellite Music Network said last Thursday (Dec. 15) it had 
received an “expression of interest" from undisclosed party to 
acquire all of company's outstanding stock at $5.40 per share in 
cash. Deal would be worth $48.8 million. Satellite Music Chair- 
man John Tyler said he did not expect formal offer before 
company board meeting convenes to discuss matter early next 
week. On news of offer, Satellite Music stock rose $1 Thursday 
to close at $4.50. 

Advertising and marketing panel at last week's Drunk Driving 
Workshop sponsored by Surgeon General is calling for restrictions 
on beer and wine advertising. Workshop has been subject of 
considerable controversy (BROADCASTING, Dec. 12) and focus of 
lengthy battle between NAB and SG's office. NAB objected to 
workshop because association felt panel was “ипраїапсеа” 
and predisposed to making such recommendations. Panel is not 
only pushing for advertising restrictions but it suggests elimi- 
nating tax deduction for beer and wine advertising expenses 
and says warning labels on alcoholic beverage containers 
should ''also be required to appear clearly and conspicuously on 
all alcohol advertising." NAB, advertising and alcoholic bever- 
age industry groups had been pressuring Surgeon General 
Everett Koop to postpone workshop. Group was able to make 
some inroads last week when U.S. District Court Judge Royce 
C. Lambert granted temporary restraining order which forced 
SG to make all workshop proceedings open to press and public. 
NAB decried these preliminary findings of panel but says it is 
pleased that SG "under pressure by courts and concerned 
citizens, has agreed to extend the comment period to allow 
those parties who were excluded from this workshop to provide 
a complete record." Final report is due Feb. 28. 

Republican Representative Dan Coats of Indiana is on his way to 
Senate. Last week, Indiana Governor Robert D. Orr appointed 
Coats to fill out Vice President-elect Dan Quayle's Senate term. 
Coats's departure creates vacancy on House Telecommunica- 
tions Subcommittee. Quayle's term expires in 1992, but Coats, 
according to Indiana law, must run in 1990 and again in 1992. 
Coats, who will be sworn in Jan. 3 when 101st Congress 
convenes, will sit on Armed Services and Labor and Human 
Resources Committees. In other Hill news last week, presiden- 
tial advisory commission unanimously recommended that salaries 
for members of Congress be raised from $89,500 to $135,000. 
Also affected would be executive branch and judicial salaries. 
Proposal now goes before President Reagan who then must 
make recommendations to Congress when he sends up the 
annual budget in January. 

Bush transition team last Friday (Dec. 16) named five contacts tor 
nine regulatory agencies, including FCC. Team also announced 
that C. Boyden Gray, who heads office of transition counsel and 
will be White House counsel in Bush White House, will oversee 
transition effort involving most of same agencies, with excep- 
tion of FCC. Gray, long-time Bush aide, is chairman of family- 
owned Summit Communications Group, which owns cable TV 
systems in North Carolina and Georgia and AM-FM combina- 
tions in eight cities, has said he would recuse himself from 
telecommunications matters. Contacts for regulatory agencies, 
including FCC, FTC and Interstate Commerce Commission, are 
Robert Pettit, associate deputy secretary of Transportation: 
Marshall Breger, head of Administrative Conference of U.S.; 
Timothy Muris, former official with Office of Management and 
Budget and currently consultant to OMB; Lee Liberman, lawyer 
in transition's counsel's office, and Nancy Mitchell, senior eco- 
nomic analyst for Republican National Committee. 


President-elect George Bush last week declared there would be 
new order in his relations with press. Once past inauguration, on 
Jan. 20, there will be no more shouted questions at photo 
opportunities. He says they аге "demeaning." But as tradeoff, 
he told reporters at photo opportunity with transition advisers, 
he will make himself available for questioning in other forums 

Broadcasting Dec 19 1988 




Vive la difference 

All's fair in love. war...and politics. Thus one need not be 
surprised by the skirmishing taking place between the Congress 
and the FCC. as most recently evidenced in the Hill's attempts 
to ‘‘micromanage”’ the agency's decision in the one-to-a-market 
docket (page 40). It's not an unknown phenomenon, even if it 
appears to be taking place at an accelerated pace these days. 

What's in danger of getting lost in all this tugging and pulling 
between the agency and the Hill are the merits of the policies 
that started it all. Essentially, it began almost eight years ago 
with the appointment of Mark Fowler to the FCC chairman- 
ship—by far the most deregulatory-minded chief in the agency's 
history. The Democratic leadership was regularly dismayed by 
what issued from the FCC during that remarkable tenure, and 
vowed that his successor would be kept under tighter rein. 

So what did Dennis Patrick do? He, with his colleagues, 
struck down the fairness doctrine. Acting under a court man- 
date. with no statutory encumbrance (President Reagan had 
vetoed Congress's recodification of the doctrine), and observing 
every nuance of the law. the Patrick FCC in one stroke emanci- 
pated the broadcast media and incurred the everlasting wrath of 
a Congress bent on making the world safe for incumbents. Thus 
began an epic conflict that will not end until the Supreme Court 
speaks on the issue—and then may not, if Congress continues to 
put its interests ahead of the country's. 

But as we were saying, what's in danger of getting lost is that 
the Fowler-Patrick policies, in the main, have been not only 
correct but just what the media needed. Where would broadcast- 
ing be now. caught up as it is in the most competitive environ- 
ment of its lifetime, if it were still weighted down by the 
regulations and policies of the 1970's (and earlier)? Indeed, 
where will broadcasting be five and 10 years hence if it does not 
shake the regulations and policies that continue to inhibit its 
equal participation in the media revolution? 

That's what the Bush administration must keep its eye on. It 
has so far given but one clue to its posture on telecommunica- 
tions policy: a confirmation to BROADCASTING that it would 
follow the Reagan lead in opposing the fairness doctrine 
(‘Closed Circuit," Sept. 19). There could have been no more 
promising a beginning. Now it's up to the President-elect and 
his transition team to follow through, realizing that behind all 
the rhetoric that divides Dennis Patrick and the Congress there 
lies a fundamental difference about how to govern. That differ- 
ence should animate the Bush administration and its FCC. 

Could versus should 

The debate over whether to admit telephone companies into the 
television universe will occupy policymakers for months/years 
to come. The stakes couldn't be higher, inasmuch as they 
involve not only ‘‘betting your industry” but *'betting your 
nation's telecommunication system.’’ Thus a rush to judgment 
is ill-advised. 

This page nevertheless confesses to some questions, if not 
some doubts, about the wisdom of undoing an altogether excel- 
lent broadcast/cable system in favor of a massive public utility 
whose instincts are for operating in a regulated—as opposed to a 
free—environment. The last thing our policymakers want to 
create is a giant telecommunications monolith in partnership 
with Big Brother. 

Moreover, we increasingly wonder what the telcos bring to 
the party. The way we heard it, for years, was that they would 
bring optical fiber, and with it virtually infinite capacity not 
only for programing but for a format of high-definition televi- 

sion that would outrival all others. Now it appears that fiber, as 
far as telephone companies are concerned, is somewhere off in 
the next century. (This issue's interview with PacTel's Lee Cox 
(page 53] is but the most recent testimony on that score.) 

And then there's that talk about information services the 
telcos might offer. Two things about that: (1) such offerings 
failed miserably when tried by cable and others in the past, 
producing little more than tax losses; (2) if telephone companies 
want to provide such services, they can do so now, using 
existing plant, without broadband capacity. 

What has the cable industry to gain from telco entry? The 
possibility of an escalation in asset values as telcos run up 
offering prices, followed by early retirement—unless, of 
course, the telcos decide to overbuild America, installing a new 
fiber plant at ratepayers’ expense. 

What have broadcasters to gain? That question has yet to be 

A great deal of the current discussion concerning telco entry 
is over how it could be done (to protect against cross-subsidiza- 
tion and discrimination, or whether to admit them as programers 
as well as common carriers). The eventual debate must center 
on whether it should be done. 

By their ratings shall you know them 

One has to get in line to pick on Geraldo Rivera these days. 
From the cover of Newsweek to the inside of your favorite 
tabloid to the speaker's rostrum of the Radio-Television News 
Directors Association convention, his exploits—and those of a 
few others who share the genre labeled by detractors ''trash 
TV "—have occasioned the outrage of an industry and a nation. 
Not all in the industry, mind you, nor all in the nation, but 
enough that one has to pay attention. 

As readers will have noticed, beginning on page 43. our 
editors interviewed Rivera on the subject of his notoriety, and 
his journalistic approach, at some length. None will be surprised 
that he responds as aggressively in his own defense off-camera 
as on, and that he feels it is the rest of the world, not he, that 
should look to its practices. All those ratings can't be wrong, he 
seems to say—a sentiment with which many in TV agree. 

Bottom line. His critics may be right when they fault his 
professional approach but they're wrong in suggesting it will be 
the end of the medium. You can fool some of the people some 
of the time but not even those same some all of the time. If 
Geraldo continues to win over his audience, he deserves his 
place on the air. If they abandon him, so will the medium. 
Television, after all, is the ultimate democracy. 

Drawn for BROADCASTING by Jack Schmidt 

“Around here youre one of our slow, blockheaded sales- 
men, but out there, youre an ‘account executive!” 

Broadcasting Dec 19 1988