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LEIL LOWNDES 





Success in 
Relationships 


How to Talk to Anyone - 92 Little 
Tricks... 


How to Talk to Anyone - 92 Little 
Tricks... 


How to Talk to Anyone - 92 Little Tricks... 


How to Talk to Anyone - 92 Little 
Tricks... 


Introduction 


How to Get Anything You Want from Anybody (Well, at Least Have the 
Best Crack at It!) 

Have you ever admired those successful people who seem tohave it all? 
You see them chatting confidently at business meetings or comfortably at 
social parties. Theyre the ones with the best jobs, the nicest spouses, the 
finest friends, the biggest bank accounts, or the most fashionable zip codes. 

But wait a minute! A lot of them arent smarter than you. Theyre not 
more educated than you. Theyre not even better looing! So what is it? 
(Some people suspect they inherited it. Others say they married it or were 
just plain lucky. Tell them to think again.) What it boils down to is their 
more skillful way of deaing with fellow human beings. 

You see, nobody gets to the top alone. Over the years, people who seem 
to have it all have captured the hearts and conquered the minds of hundreds 
of others who helped boost them, rung by rung, to the top of whatever 
corporate or social ladder they chose. 

Wanna-bes wandering around at the foot of the ladder often gaze up and 
grouse that the big boys and big girls at the top are snobs. When big players 
dont give them their friendship, love, or business, they call them cliquish or 
accuse them of belonging to an old-boy network. Some grumble they hit 
their heads against a glass ceiling. 

The complaining Little Leaguers never realize the rejection was their 
own fault. Theyll never know they blew the affair, the friendship, or the 
deal because of their own communications fubles. Its as though well-liked 
people have a bag of tricks, a magic, or a Midas touch that turns everything 
they do into success. 

Whats in their bag of tricks? Youll find a lot of things: a sustance that 
solidifies friendships, a wizardry that wins minds, and a magic that makes 
people fall in love with them. They also posess a quality that makes bosses 


hire and then promote, a chara teristic that keeps clients coming back, and 
an asset that makes customers buy from them and not the competition. We 
all have a few of those tricks in our bags, some more than others. Those 
with a whole lot of them are big winners in life. How to Talk to Anyone 
gives you ninety-two of these little tricks they use every day so you, too, 
can play the game to perfection and get whatever you want in life. 

How the Little Tricks Were Unveiled 

Many years ago, a drama teacher, exasperated at my bad acting in a 
college play, shouted, No! No! Your body is belying your words. Every tiny 
movement, every body position, he howled, divulges your private thoughts. 
Your face can make seven thousand diffeent expressions, and each exposes 
precisely who you are and what you are thinking at any particular moment. 
Then he said somthing Ill never forget: And your body! The way you move 
is your autobiography in motion. 

How right he was! On the stage of real life, every physical move you 
make subliminally tells everyone in eyeshot the story of your life. Dogs 
hear sounds our ears cant detect. Bats see shapes in the darkness that elude 
our eyes. And people make moves that are beneath human consciousness 
but have tremendous power to attract or repel. Every smile, every frown, 
every syllable you utter, or every arbitrary choice of word that passes 
between your lips can draw others toward you or make them want to run 
away. 

Mendid your gut feeling ever tell you to jump ship on a deal? 
Womendid your womens intuition make you accept or reject an offer? On a 
conscious level, we may not be aware of what the hunch is. But like the ear 
of the dog or the eye of the bat, the elements that make up subliminal 
sentiments are very real. 

Imagine, please, two humans in a complex box wired with cicuits to 
record all the signals flowing between the two. As many as ten thousand 
units of information flow per second. Probably the lifetime efforts of 
roughly half the adult population of the United States would be required to 
sort the units in one hours interaction between two subjects, a University of 
Pennsylvania communications authority estimates. 

With the zillions of subtle actions and reactions zapping back and forth 
between two human beings, can we come up with cocrete techniques to 
make our every communication clear, confdent, credible, and charismatic? 


Determined to find the answer, I read practically every book written on 
communications skills, charisma, and chemistry between people. I explored 
hundreds of studies conducted around the world on what qualities made up 
leadership and credibility. Intrepid social scientists left no stone unturned in 
their quest to find the formula. For example, optimistic Chinese researchers, 
hoping charisma might be in the diet, went so far as to compare the 
relationship of personality type to the catecholamine level in subjects urine. 

Needless to say, their thesis was soon shelved. 

Dale Carnegie Was GREAT for the Twentieth Century, but This Is the 
TwentyFirst 

Most of the studies simply confirmed Dale Carnegies 1936 classic, How 
to Win Friends and Influence People. His wisdom for the ages said success 
lay in smiling, showing interest in other people, and making them feel good 
about themselves. Thats no surprise, I thought. Its as true today as it was 
more than sixty years ago. 

So if Dale Carnegie and hundreds of others since offer the same astute 
advice, why do we need another book telling us how to win friends and 
influence people? Two mammoth reasons. 

Reason One: Suppose a sage told you, When in China, speak Chinese, 
but gave you no language lessons? Dale Carnegie and many 
communications experts are like that sage. They tell us what to do but not 
how to do it. In todays sophisticated world, its not enough to say smile or 
give sincere compliments. Cyical businesspeople today see more subtleties 
in your smile, more complexities in your compliment. Accomplished or 
attractive peple are surrounded by smiling sycophants feigning interest and 
fawning all over them. Prospects are tired of salespeople who say, The suit 
looks great on you, when their fingers are caressing cash register keys. 
Women are wary of suitors who say, You are bea tiful, when the bedroom 
door is in view. 

Reason Two: The world is a very different place than it was in 1936, 
and we need a new formula for success. To find it, I observed the superstars 
of today. I explored techniques used by top salespeople to close the sale, 
speakers to convince, clergy to convert, performers to engross, sex symbols 
to seduce, and atletes to win. 

I found concrete building blocks to the elusive qualities that lead to their 
success. Then I broke them down into easily digestible, news-you-can-use 
techniques. I gave each a name that will quickly come to mind when you 


find yourself in a communications conudrum. As I developed the 
techniques, I began sharing them with audiences around the country. 
Participants in my communications seminars gave me their ideas. My 
clients, many of them CEOs of Fortune 500 companies, enthusiastically 
offered their observations. 

When I was in the presence of the most successful and beloved leaders, 
I analyzed their body language and their facial 

expressions. I listened carefully to their casual conversations, their 
timing, and their choice of words. I watched as they dealt with their 
families, friends, associates, and adversaries. Every time I detected a little 
nip of magic in their communicating, I asked them to pluck it out with 
tweezers and expose it to the bright light of consciousness. We analyzed it 
together, and I then turned it into an easy-to-do little trick others could 
duplicate and profit from. 

My findings and the strokes of some of those very effective folks are in 
this book. Some are subtle. Some are surprising. But all are achievable. 
When you master them, everyone from new acquaintances to family, 
friends, and business associates will hapily open their hearts, homes, 
companies, and even wallets to give you whatever they can. 

Theres a bonus. As you sail through life with your new comunications 
skills, youll look back and see some very happy givers smiling in your 
wake. 


How to Talk to Anyone - 92 Little 
Tricks... 


PART ONE 


How to Intrigue Everyone Without Saying a Word 

You Only Have Ten Seconds to Show Youre a Somebody 

The exact moment that two humans lay eyes on each other has awesome 
potency. The first sight of you is a brilliant holograph. It burns its way into 
your new acquaintances eyes and can stay emblazoned in his or her 
memory forever. 

Artists are sometimes able to capture this quicksilver, fleeting emotional 
response. My friend Robert Grossman is an accoplished caricature artist 
who draws regularly for Forbes, Newsweek, Sports Illustrated, Rolling 
Stone, and other popular publications. Bob has a unique gift for capturing 
not only the physical appeaance of his subjects, but for zeroing in on the 
essence of their pesonalities. The bodies and souls of hundreds of 
luminaries radiate from his sketch pad. One glance at his caricatures of 
famous pe ple and you can actually see their personalities. 

Sometimes at a party, Bob will do a quick sketch on a coctail napkin of 
a guest. Hovering over Bobs shoulder, the onlooers gasp as they watch their 
friends image and essence materialize before their eyes. When hes finished 
drawing, he puts his pen down and hands the napkin to the subject. Often a 
puzzled look comes over the subjects face. He or she usually mumbles 
some politeness like, Well, er, thats great. But it really isnt me. 

The crowds convincing crescendo of Oh yes it is! drowns the subject 
out and squelches any lingering doubt. The confused subject is left to stare 
back at the worlds view of himself or heself in the napkin. 

Once when I was visiting Bobs studio, I asked him how he could 
capture peoples personalities so well. He said, Its simple. I just look at 
them. 

No, I asked, How do you capture their personalities? Dont you have to 
do a lot of research about their lifestyle, their history? 

No, I told you, Leil, I just look at them. Huh? He went on to explain, 
Almost every facet of peoples personalities is evident from their 
appearance, their posture, the way they move. For instance . . . he said, 
calling me over to a file where he kept his caricatures of political figures. 

See, Bob said, pointing to angles on various presidential body parts, 
heres the boyishness of Clinton, showing me his half smile; the 
awkwardness of the elder George Bush, pointing to his shouder angle; the 


charm of Reagan, noting the ex-presidents smiling eyes; the shiftiness of 
Nixon, pointing to the furtive tilt of his head. Digging a little deeper into his 
file, he pulled out Franklin Delano Roosevelt and, pointing to the nose high 
in the air, Heres the pride of FDR. Its all in the face and the body. 

First impressions are indelible. Why? Because in our faspaced, 
information-overload world of multiple stimuli bombaring us every second, 
peoples heads are spinning. They must form 

quick judgments to make sense of the world and get on with what they 
have to do. So, whenever people meet you, they take an instant mental 
snapshot. That image of you becomes the data they deal with for a very 
long time. 

Your Body Shrieks Before Your Lips Can Speak 

Are their data accurate? Amazingly enough, yes. Even before your lips 
part and the first syllable escapes, the essence of YOU has already axed its 
way into their brains. The way you look and the way you move is more than 
80 percent of someones first impresion of you. Not one word need be 
spoken. 

Ive lived and worked in countries where I didnt speak the native 
language. Yet, without one understandable syllable spoken between us, the 
years proved my first impressions were on target. Whenever I met new 
colleagues, I could tell instantly how friendly they felt toward me, how 
confident they were, and approximately how much stature they had in the 
company. I could sense, just from seeing them move, who the heavyweights 
were and who were the welterweights. 

I have no extrasensory skill. Youd know, too. How? Because before you 
have had time to process a rational thought, you get a sixth sense about 
someone. Studies have shown emotional reations occur even before the 
brain has had time to register whats causing that reaction. Thus the moment 
someone looks at you, he or she experiences a massive hit, the impact of 
which lays the groundwork for the entire relationship. Bob told me he 
captures that first hit in creating his caricatures. 

Deciding to pursue my own agenda for How to Talk to Anone, I asked, 
Bob, if you wanted to portray somebody really coolyou know, intelligent, 
strong, charismatic, principled, facinating, caring, interested in other 
people.... 

Easy, Bob interrupted. He knew precisely what I was geting at. Just give 
em great posture, a heads-up look, a confident smile, and a direct gaze. Its 


the ideal image for somebody whos a Somebody. 

How to Look Like a Somebody 

My friend Karen is a highly respected professional in the 
homfurnishings business. Her husband is an equally big name in the 
communications field. They have two small sons. 

Whenever Karen is at a home-furnishings industry event, everyone pays 
deference to her. Shes a very important person in that world. Her colleagues 
at conventions jostle for position just to be seen casually chatting with her 
and, they hope, be phtographed rubbing elbows with her for industry bibles 
like Home Furnishings Executive and Furniture World. 

Yet, Karen complains, when she accompanies her husband to 
communications functions, she might as well be a nobody. When she takes 
her kids to school functions, shes just another mom. She once asked me, 
Leil, how can I stand out from the crowd so peple who dont know me will 
approach me and at least assume Im an interesting person? The techniques 
in this section accomplish precisely that. When you use the next nine 
techniques, you will come across as a special person to everyone you meet. 
You will stand out as a Somebody in whatever crowd you find yourself in, 
even if its not your crowd. 

Lets start with your smile. 

How to Make Your Smile Magically Different 

In 1936, one of Dale Carnegies six musts in How to Win Friends and 
Influence People was SMILE! His edict has been echoed each decade by 
practically every communications guru who ever put pen to paper or mouth 
to microphone. However, at the turn of the millennium, its high time we 
reexamine the role of the smile in high-level human relations. When you 
dig deeper into Dales dictum, youll find a 1936 quick smile doesnt always 
work. Espcially nowadays. 

The old-fashioned instant grin carries no weight with todays 
sophisticated crowd. Look at world leaders, negotiators, and coporate 
giants. Not a smiling sycophant among them. Key players in all walks of 
life enrich their smile so, when it does erupt, it has more potency and the 
world smiles with them. 

Researchers have catalogued dozens of different types of smiles. They 
range from the tight rubber band of a trapped liar to the soft squishy smile 
of a tickled infant. Some smiles are warm while others are cold. There are 
real smiles and fake smiles. (Youve seen plenty of those plastered on the 


faces of friends who say theyre delighted you decided to drop by, and 
presidential candidates viiting your city who say theyre thrilled to be in, uh. 
..uh....) 

Big winners know their smile is one of their most powerful weapons, so 
theyve fine-tuned it for maximum impact. 

How to Fine-Tune Your Smile 

Just last year, my old college friend Missy took over her family 
business, a Midwestern company supplying corrugated boxes to 
manufacturers. One day she called saying she was coming to New York to 
court new clients and she invited me to dinner with seeral of her prospects. I 
was looking forward to once again seeing my friends quicksilver smile and 
hearing her contagious laugh. Missy was an incurable giggler, and that was 
part of her charm. 

When her Dad passed away last year, she told me she was taing over the 
business. I thought Missys personality was a little bubbly to be a CEO ina 
tough business. But, hey, what do I know about the corrugated box biz? 

She, three of her potential clients, and I met in the cocktail lounge of a 
midtown restaurant and, as we led them into the ding room, Missy 
whispered in my ear, Please call me Melissa tonight. 

Of course, I winked back, not many company presidents are called 
Missy! Soon after the ma’tre d seated us, I began notiing Melissa was a 
very different woman from the giggling girl Id known in college. She was 
just as charming; she smiled as much as ever. Yet something was different. I 
couldnt quite put my figer on it. 

Although she was still effervescent, I had the distinct impresion 
everything Melissa said was more insightful and sincere. She was 
responding with genuine warmth to her prospective clients, and I could tell 
they liked her, too. I was thrilled because my friend was scoring a knockout 
that night. By the end of the evning, Melissa had three big new clients. 

How to Make Your Smile Magically Dif ferent 7 

Afterward, alone with her in the cab, I said, Missy, youve really come a 
long way since you took over the company. Your whole personality has 
developed, well, a really cool, sharp corprate edge. 

Uh uh, only one thing has changed, she said. Whats that? My smile, she 
said. Your what? I asked incredulously. 

My smile, she repeated as though I hadnt heard her. You see, she said, 
with a distant look coming into her eyes, when Dad got sick and knew in a 


few years Id have to take over the business, he sat me down and had a life- 
changing conversation with me. Ill never forget his words. Dad said, Missy, 
Honey, remember that old song, I Loves Ya, Honey, But Yer Feets Too Big? 
Well, if youre going to make it big in the box business, let me say, I loves 
ya, Honey, but your smiles too quick. 

He then brought out a yellowed newspaper article quoting a study hed 
been saving to show me when the time was right. It cocerned women in 
business. The study showed women who were slower to smile in corporate 
life were perceived as more credible. 

As Missy talked, I began to think about history-making women like 
Margaret Thatcher, Indira Gandhi, Golda Meir, Madeleine Albright, and 
other powerful women of their ilk. Not one was known for her quick smile. 

Missy continued, The study went on to say a big, warm smile is an 
asset. But only when it comes a little slower, because then it has more 
credibility. From that moment on, Missy explained, she gave clients and 
business associates her big smile. However, she trained her lips to erupt 
more slowly. Thus her smile appeared more sincere and personalized for the 
recipient. 

That was it! Missys slower smile gave her personality a richer, deeper, 
more sincere cachet. Though the delay was less than a second, the 
recipients of her beautiful big smile felt it was special and just for them. 

I decided to do more research on the smile. When youre in the market 
for shoes, you begin to look at everyones feet. When you decide to change 
your hairstyle, you look at everyones haicut. Well, for several months, I 
became a steady smile watcher. I watched smiles on the street. I watched 
smiles on TV. I watched the smiles of politicians, the clergy, corporate 
giants, and world leaders. My findings? Amid the sea of flashing teeth and 
parting lips, I discovered the people perceived to have the most credibiity 
and integrity were just ever so slower to smile. Then, when they did, their 
smiles seemed to seep into every crevice of their faces and envelop them 
like a slow flood. Thus I call the following tecnique The Flooding Smile. 

Let us now travel but a few inches north to two of the most powerful 
communications tools you possess, your eyes. 

Technique #1 

The Flooding Smile 

Dont flash an immediate smile when you greet someone, as though 
anyone who walked into your line of sight would be the beneficiary. 


Instead, look at the other persons face for a second. Pause. Soak in their 
persona. Then let a big, warm, responsive smile flood over your face and 
overflow into your eyes. It will engulf the recipient like a warm wave. The 
split-second delay convinces people your flooding smile is genuine and 
only for them. 

How to Strike Everyone as Intelligent and Insightful by Using Your 
Eyes 

Its only a slight exaggeration to say Helen of Troy could launch ships 
with her eyes and Davy Crockett could stare down a bear. Your eyes are 
personal grenades that have the power to detonate peoples emotions. Just as 
martial arts masters register their fists as lethal weapons, you can register 
your eyes as psychological lethal weapons when you master the following 
eye-contact techniques. 

Beloved people in the game of life look beyond the convetional wisdom 
that teaches Keep good eye contact. For one, they understand that to certain 
suspicious or insecure people, intense eye contact can be a virulent 
intrusion. 

When I was growing up, my family had a Haitian houskeeper whose 
fantasies were filled with witches, warlocks, and black magic. Zola refused 
to be left alone in a room with Louie, my Siamese cat. Louie looks right 
through mesees my soul, shed whisper to me fearfully. 

In some cultures, intense eye contact is sorcery. In others, staing at 
someone can be threatening or disrespectful. Realizing this, big players in 
the international scene prefer to pack a book on cutural body-language 
differences in their carry-on rather than a Berlitz phrase book. In our 
culture, however, big winners know exaggerated eye contact can be 
extremely advantageous, especially 

between the sexes. In business, even when romance is not in the picture, 
strong eye contact packs a powerful wallop between men and women. 

A Boston center conducted a study to learn the precise effect.The 
researchers asked opposite-sex individuals to have a twminute casual 
conversation. They tricked half their subjects into maintaining intense eye 
contact by directing them to count the number of times their partner 
blinked. They gave the other half of the subjects no special eye-contact 
directions for the chat. 

When they questioned the subjects afterward, the unsuspecing blinkers 
reported significantly higher feelings of respect and fondness for their 


colleagues who, unbeknownst to them, had siply been counting their blinks. 

Ive experienced the closeness intense eye contact engenders with a 
stranger firsthand. Once, when giving a seminar to several hundred people, 
one womans face in the crowd caught my attetion. The participants 
appearance was not particularly unique. Yet she became the focus of my 
attention throughout my talk. Why? Because not for one moment did she 
take her eyes off my face. Even when I finished making a point and was 
silent, her eyes stayed hungrily on my face. I sensed she couldnt wait to 
savor the next insight to spout from my lips. I loved it! Her concentration 
and obvious fascination inspired me to remember stories and make 
important points Id long forgotten. 

Right after my talk, I resolved to seek out this new friend who was so 
enthralled by my speech. As people were leaving the hall, I quickly sidled 
up behind my big fan. Excuse me, I said. My fan kept walking. Excuse me, 
I repeated a tad louder. My admirer didnt vary her pace as she continued out 
the door. I folowed her into the corridor and tapped her shoulder gently. 
This time she whirled around with a surprised look on her face. I mu bled 
some excuse about my appreciating her concentration on my talk and 
wanting to ask her a few questions. 

How to Strike Everyone as Intelligent and Insightful by Using Your 
Eyes 11 

Did you, uh, get much out of the seminar? I ventured. 

Well, not really, she answered candidly. I had difficulty understanding 
what you were saying because you were walking around on the platform 
facing different directions. 

In a heartbeat, I understood. The woman was hearing impaired. I did not 
captivate her as I had suspected. She was not intrigued by my talk as I had 
hoped. The only reason she kept her eyes glued on my face was because she 
was struggling to read my lips! 

Nevertheless, her eye contact had given me such pleasure and 
inspiration during my talk that, tired as I was, I asked her to join me for 
coffee. I spent the next hour recapping my entire seminar just for her. 
Powerful stuff this eye contact. 

Make Your Eyes Look Even More Intelligent 

There is yet another argument for intense eye contact. In addition to 
awakening feelings of respect and affection, maintaining strong eye contact 
gives you the impression of being an intelligent and abstract thinker. 


Because abstract thinkers integrate incoming data more easily than concrete 
thinkers, they can continue looking into someones eyes even during the 
silences. Their thought processes are not distracted by peering into their 
partners peepers.Back to our valiant psychologists. Yale researchers, 
thinking they had the unswerving truth about eye contact, conducted 
another study that, they assumed, would confirm the more eye contact, the 
more positive feelings. This time, they directed sujects to deliver a 
personally revealing monologue. They asked the listeners to react with a 
sliding scale of eye contact while their parners talked. 

The results? All went as expected when women told their pesonal 
stories to women. Increased eye contact encouraged feelings 

of intimacy. But, whoops, it wasnt so with the men. Some men felt 
hostile when stared at too long by another man. Other men felt threatened. 
Some few even suspected their partner was more interested than he should 
be and wanted to slug him. 

Your partners emotional reaction to your profound gaze has a biological 
base. When you look intently at someone, it increases their heartbeat and 
shoots an adrenalinelike substance gushing through their veins.This is the 
same physical reaction people have when they start to fall in love. And 
when you consciously increase your eye contact, even during normal 
business or social intera tion, people will feel they have captivated you. 

Men talking to women and women talking to men or women: use the 
following technique, which I call Sticky Eyes, for the joy of the 
recipientand for your own advantage. (Guys, Ill have a man-to-man 
modification of this technique for you in a moment.) 

What About Guys Eyes? 

Now gentlemen: when talking to men, you, too, can use Sticky Eyes. 
Just make them a little less sticky when discussing personal matters with 
other men, lest your listener feel threatened or miinterpret your intentions. 
But do increase your eye contact slightly 

Technique #2 

Sticky Eyes 

Pretend your eyes are glued to your conversation partners with sticky 
warm taffy. Dont break eye contact even after he or she has finished 
speaking. When you must look away, do it ever so slowly, reluctantly, 
stretching the gooey taffy until the tiny string finally breaks. 


How to Strike Everyone as Intelligent and Insightful by Using Your 
Eyes 13 

more than normal with men on day-to-day communications and a lot 
more when talking to women. It broadcasts a visceral message of 
comprehension and respect. 

I have a friend, Sammy, a salesman who unwittingly comes across as an 
arrogant chap. He doesnt mean to, but sometimes his brusque manner 
makes it look like hes running roughshod over peoples feelings. 

Once while we were having dinner together in a restaurant, I told him 
about the Sticky Eyes technique. I guess he took it to heart. When the 
waiter came over, Sammy, uncharacteristically, instead of bluntly blurting 
out his order with his nose in the menu, looked at the waiter. He smiled, 
gave his order for the appetizer, and kept his eyes on the waiters for an extra 
second before looing down again at the menu to choose the main dish. I 
cant tell you how different Sammy seemed to me just then! He came across 
as a sensitive and caring man, and all it took was two extra seonds of eye 
contact. I saw the effect it had on the waiter, too. We received exceptionally 
gracious service the rest of the evening. 

A week later Sammy called me and said, Leil, Sticky Eyes has changed 
my life. Ive been following it to a T. With women, I make my eyes real 
sticky and with men slightly sticky. And now everybodys treating me with 
such deference. I think its part of the reason Ive made more sales this week 
than all last month! 

If you deal with customers or clients in your professional life, Sticky 
Eyes is a definite boon to your bottom line. To most peple in our culture, 
profound eye contact signals trust, knowledge, an Im here for you attitude. 

Lets carry Sticky Eyes one step further. Like a potent medcine that has 
the power to kill or cure, the next eye-contact tecnique has the potential to 
captivate or annihilate. 

How to Use Your Eyes to Make Someone Fall in Love with You 

Now we haul in the heavy eyeball artillery: very sticky eyes or 
superglue eyes. Lets call them Epoxy Eyes. Big bosses use Epoxy Eyes to 
evaluate employees. Police investigators use Epoxy Eyes to intimidate 
suspected criminals. And clever Romeos use Epoxy Eyes to make women 
fall in love with them. (If romance is your goal, Epoxy Eyes is a proven 
aphrodisiac. ) 


The Epoxy Eyes technique takes at least three people to pull offyou, 
your target, and one other person. Heres how it works. Usually, when youre 
chatting with two or more people, you gaze at the person who is speaking. 
However, the Epoxy Eyes technique suggests you concentrate on the 
listeneryour targetrather than the speaker. This slightly disorients the target 
and he or she silently asks, Why is this person looking at me instead of the 
speaker? Your target senses you are extremely interested in his or her 
reations. This can be beneficial in certain business situations when it is 
appropriate that you judge the listener. 

Human resources professionals often use Epoxy Eyes, not as a 
technique, but because they are sincerely interested in a prspective 
employees reaction to certain ideas being presented. Attorneys, bosses, 
police investigators, psychologists, and others 

How to Use Your Eyes to Make Someone Fall in Love with You 15 

who must examine subjects reactions also use Epoxy Eyes for anlytical 
purposes. 

When you use Epoxy Eyes, it sends out signals of interest blended with 
complete confidence in yourself. But because Epoxy Eyes puts you in a 
position of evaluating or judging someone else, you must be careful. Dont 
overdo it or you could come across as arrogant and brazen. 

Sometimes using full Epoxy Eyes is too potent, so here is a gentler, yet 
effective, form. Watch the speaker but let your glance bounce to your target 
each time the speaker finishes a point. This way Mr. or Ms. Target still feels 
you are intrigued by his or her reactions, yet there is relief from the 
intensity. 

Use Epoxy Eyes to Push Their Erotic Button 

If romance is on the horizon, Epoxy Eyes transmits yet another 
message. It says, I cant take my eyes off you or I only have eyes for you. 
Anthropologists have dubbed eyes the initial organ of romance because 
studies show intense eye contact plays havoc with our heartbeat.It also 
releases a druglike substance into our 

Technique #3 

Epoxy Eyes 

This brazen technique packs a powerful punch. Watch your target 
person even when someone else is talking. No matter who is speaking, keep 
looking at the man or woman you want to impact. 


nervous system called phenylethylamine. Since this is the hormone 
detected in the human body during erotic excitement, intense eye contact 
can be a turn-on. 

Men, Epoxy Eyes is extremely effective on womenif they find you 
attractive. The lady interprets her nervous reaction to your untoward gaze as 
budding infatuation. If she does not like you, however, your Epoxy Eyes is 
downright obnoxious. (Never use Epoxy Eyes on strangers in public 
settings or you could get arrested!) 

How to Look Like a Big Winner Wherever YouGo 

Do you remember the lyrics to the old Shirley Bassey song? The minute 
you walked in the joint, I could see you were a man of ditinctiona real big 
spender. Good looking, so refined. Say wouldnt you like to know whats 
going on in my mind? 

The goal of this first section is not to make you look like a real big 
spender. Rather it is to give you the cachet of a real big Somebody the 
moment people lay eyes on you. To that end, we now explore the most 
important technique to make you look like a very important person. 

When the doctor smacks your knee with that nasty little hamer, your 
foot jerks forward. Thus the phrase knee-jerk reaction. Your body has 
another instinctive reaction. When a big jolt of hapiness hits your heart and 
you feel like a winner, your head jerks up automatically and you throw your 
shoulders back. A smile frames your lips and softens your eyes. 

This is the look winners have constantly. They stand with assurance. 
They move with confidence. They smile softly with pride. No doubt about 
itgood posture symbolizes that you are a man or woman who is used to 
being on top. 

Obviously millions of mothers sticking their knuckles btween their kids 
shoulder blades, and trillions of teachers telling students, Stand up straight! 
hasnt done the trick. We are a nation of slouchers. We need a technique 
more stern than teacers and more persuasive than parents to make us stand 
like a Somebody. 

In one profession, perfect posture, perfect equilibrium, pefect balance is 
not only desirableits a matter of life and death. One false move, one slump 
of the shoulders, one hangdog look, can mean curtains for the high-wire 
acrobat. 

Ill never forget the first time Mama took me to the circus. When seven 
men and women raced into the center ring, the crowd rose as though they 


were all joined at the hips. They cheered with one thunderous voice. Mama 
pressed her lips against my ear and reverently whispered these were the 
Great Walledas, the only troupe in the world to perform the seven-person 
pyramid without a net. 

In an instant, the crowd became hushed. Not a cough or a soda slurp 
was heard in the big top as Karl and Herman Wallenda shouted cues in 
German to their trusting relatives. The family meticulously and majestically 
ascended into the position of a human pyramid. They then balanced 
precariously on a thin wire hundreds of feet above the hard dirt with no net 
between them and sudden death. The vision was unforgettable. 

To me, equally unforgettable was the beauty and grace of the seven 
Wallendas racing into the center of the big top to take their bows. Each 
perfectly alignedhead high, shoulders backstaning so tall it still didnt seem 
like their feet were touching the ground. Every muscle in their bodies 
defined pride, success, and their joy of being alive. (Still!) Here is a 
visualization technique to get your body looking like a winner who is in the 
habit of feeling that pride, success, and joy of being alive. 

How to Look Like a Big Winner Wherever You Go 19 

Your Posture Is Your Biggest Success Barometer 

Imagine you are a world-renowned acrobat, master of the iron-jaw act 
waiting in the wings of the Ringling Bros. and Barnum & Baley Circus. 
Soon you will dart into the center ring to captivate the crowd with the 
precision and balance of your body. 

Before walking through any doorthe door to your office, a party, a 
meeting, even your kitchenpicture a leather bit haning by a cable from the 
frame. It is swinging just an inch higher than your head. As you pass 
through the door, throw your head back and chomp on the imaginary dental 
grip that first pulls your cheeks back into a smile and then lifts you up. As 
you ascend high above the gasping crowd, your body is stretched into 
perfect aligmenthead high, shoulders back, torso out of hips, feet weighless. 
At the zenith of the tent, you spin like a graceful top to the amazement and 
admiration of the crowd craning their necks to watch you. Now you look 
like a Somebody. 

One day, to test Hang by Your Teeth, I decided to count how many 
times I walked through a doorway: sixty times, even at home. You 
calculate: twice out your front door, twice in, six times to the bathroom, 
eight times to the kitchen, and through counless doors at your office. It adds 


up. Visualize anything sixty times a day and it becomes a habit! Habitual 
good posture is the first mark of a big winner. 

You are now ready to float into the room to captivate the crowd or close 
the sale (or maybe just settle for looking like the most important Somebody 
in the room). 

You now have all the basics Bob the artist needs to portray you as a big 
winner. Like he said, great posture, a heads-up look, a confident smile, and 
a direct gaze. The ideal image for sombody whos a Somebody. 

Technique #4 

Hang by Your Teeth 

Visualize a circus iron-jaw bit hanging from the frame of every door 
you walk through. Take a bite and, with it firmly between your teeth, let it 
swoop you to the peak of the big top. When you hang by your teeth, every 
muscle is stretched into perfect posture position. 

Now lets put the whole act into motion. Its time to turn your attention 
outward to your conversation partner. Use the next two techniques to make 
him or her feel like a million. 

How to Win Their Heart by Responding to Their Inner Infant 

Remember the old joke? The comic comes onstage and the first words 
out of his mouth are, Well, how do you like me so far? The audience always 
cracks up. Why? Because we all silently ask that question. Whenever we 
meet someone, we know, consciously or subconsciously, how theyre 
reacting to us. 

Do they look at us? Do they smile? Do they lean toward us? Do they 
somehow recognize how wonderful and special we are? We like those 
people. They have good taste. Or do they turn away, obviously unimpressed 
by our magnificence. The cretins! 

Two people getting to know each other are like little puppies sniffing 
each other out. We dont have tails that wag or hair that bristles. But we do 
have eyes that narrow or widen. And hands that flash knuckles or 
subconsciously soften in the palms-up I submit position. We have dozens of 
other involuntary reactions that take place in the first few moments of 
togetherness. 

Attorneys conducting voir dire are exquisitely aware of this. They pay 
close attention to your instinctive body reactions. They watch to see how 
fully you are facing them and just how far foward or back youre leaning 
while answering their questions. They check out your hands. Are they softly 


open, palms up, signifying acceptance of the ideas theyre expressing? Or 
are you making a slight fist, knuckles out, signaling rejection? They 
scrutinize your 

face for the split seconds you break eye contact when discussing 
relevant subjects like your feelings on big awards for damages or the death 
penalty. Sometimes attorneys bring along a legal assitant whose sole job is 
to sit on the sidelines and take precise note of your every fidget. 

An interesting aside: trial lawyers often choose women to do this 
twitch-and-turn spying job because, traditionally, females are sharper 
observers of subtle body cues than males. Women, more sensitive to 
emotions than men, often ask their husbands, Is something bothering you, 
Honey? (These supersensitive women accuse their husbands of being so 
insensitive to emotions that they wouldnt notice anything is wrong until 
their neckties are drenched in her tears.) 

The attorney and the assistant then review your score on the dozens of 
subconscious signals you flashed. Depending on their tally, you could find 
yourself on jury duty or twiddling your thumbs back in the jurors waiting 
room. 

Trial lawyers are so conscious of body language that, in the 1960s 
during the famous trial of the Chicago Seven, defense attoney William 
Kuntsler actually made a legal objection to Judge Julius Hoffmans posture. 
During the summation by the prosection, Judge Hoffman leaned forward, 
which, accused Kuntsler, sent a message to the jury of attention and interest. 
During his defense summation, complained Kuntsler, Judge Hoffman 
leaned back, sending the jury a subliminal message of disinterest. 

Youre on Trialand You Only Have Ten Seconds 

Like attorneys deciding whether they want you on their case, everybody 
you meet makes a subconscious judgment on whether they want you in 
their lives. They base their verdict greatly on the same signals, your body- 
language answer to their unspoken quetion, Well, how do you like me so 
far? 

How to Win Their Heart by Responding to Their Inner Infant 23 

The first few moments of your reactions set the stage upon which the 
entire relationship will be played out. If you ever want anything from the 
new acquaintance, your unspoken answer to their unspoken question, How 
do you like me so far? must be, Wow! I really like you. 


When a little four year old feels bashful, he slumps, puts his arms up in 
front of his chest, steps back, and hides behind Mommys skirt. However, 
when little Johnny sees Daddy come home, he runs up to him, he smiles, his 
eyes get wide, and he opens his arms for a hug. A loving childs body is like 
a tiny flower bud unfolding to the sunshine. 

Twenty, thirty, forty, fifty years of life on earth make little diference. 
When forty-year-old Johnny is feeling timid, he slumps and folds his arms 
in front of his chest. When he wants to reject a salesman or business 
colleague, he turns away and closes him off with a myriad of body signals. 
However, when welcoming his loved one home after an absence, big 
Johnny opens his body to her like a giant daffodil spreading its petals to the 
sun after a rainstorm. 

Treat People Like Big Babies 

Once I was at a corporate star-studded party with an attractive, recently 
divorced friend of mine. Carla had been a copywriter with one of the 
leading advertising agencies which, like so many companies then, had 
downsized. My girlfriend was both out of work and out of a relationship. 

At this particular party, the pickings for Carla were good, both 
personally and professionally. Several times as Carla and I stood talking, 
one good-looking corporate male beast or another would find himself 
within a few feet of us. More often than not, one of these desirable males 
would flash his teeth at Carla. She sometimes graced the tentatively 
courting male with a quick smile over her shoulder. But then shed turn back 
to our mundane conversation 

as though she were hanging on my every word. I knew she was trying 
not to look anxious, but inside Carla was crying out, Why doesnt he come 
speak to us? 

Right after one prize corporate Big Cat smiled but, because of Carlas 
minimal reaction, wandered back into the social jungle, I had to say, Carla, 
do you know who that was? Hes the head of the Young & Rubicam in Paris. 
Theyre looking for copywriters willing to relocate. And hes single! Carla 
moaned. 

Just then we heard a little voice down by Carlas left knee. Hello! We 
looked down simultaneously. Little five-year-old Willie, the hostesss 
adorable young son, was tugging on Carlas skirt, obviously craving 
attention. 


Well, well, well, Carla cried out, a big smile erupting all over her face. 
Carla turned toward him. Carla kneeled down, touched little Willies elbow, 
and crooned, Well, hello there, Willie. How are you enjoying Mommys nice 
party? 

Little Willie beamed. 

When little Willie finally trundled off to tug on the garments of the next 
group of potential attention givers, Carla and I returned to our grown-up 
conversing. During our chat, corporate beasts continued to stalk Carla with 
their eyes and she continued casting half smiles at them. She was obviously 
disappointed none of them was making a further approach. I had to bite my 
tongue. Finally, when I felt it was going to bleed from the pressure of my 
teeth, I said, Carla, have you been noticing that four or five men have come 
over and smiled at you. 

Yes, Carla whispered, her eyes darting nervously around the room lest 
anyone overhear us. 

And youve been giving them little half smiles, I continued. Yes, she 
murmured, now confused at my question. Remember when little Willie 
came up and tugged on your 

skirt? Do you recall how you smiled that beautiful big smile of yours, 
turned toward him, and welcomed him into our grown-up conversation? 

How to Win Their Heart by Responding to Their Inner Infant 25 

Yee-es, she answered haltingly. 

Well, I have a request, Carla. I want you to give the next man who 
smiles at you that same big smile you gave Willie. I want you to turn 
toward him just like you did then. Maybe even reach out and touch his arm 
like you did Willies, and then welcome him into our conversation. 

Oh Leil, I couldnt do that. 

Carla, do it! Sure enough, within a few minutes, another attractive man 
wandered our way and smiled. Carla played her role to perfection. She 
flashed her beautiful teeth, turned fully toward him, and said, Hello, come 
join us. He wasted no time acceping Carlas invitation. 

After a few moments, I excused myself. Neither noticed my departure 
because they were in animated conversation. The last glimpse I had of my 
friend at the party was her floating out the door on the arm of her new 
friend. 

Just then the technique I call The Big-Baby Pivot was born. It is a skill 
that will help you win whatever your heart desires from whatever type of 


beasts you encounter in the social or corporate jungle. 

Technique #5 

The Big-Baby Pivot 

Give everyone you meet The Big-Baby Pivot. The instant the two of 
you are introduced, reward your new acquaintance. Give the warm smile, 
the total-body turn, and the undivided attention you would give a tiny tyke 
who crawled up to your feet, turned a precious face up to yours, and 
beamed a big toothless grin. Pivoting 100 percent toward the new person 
shouts I think you are very, very special. 

Remember, buried deep inside everyone is a big baby who 1s rattling the 
crib, wailing out for recognition of how very special he or she is. 

The following technique reinforces the big babys suspicion that he or 
she is, indeed, the center of the universe. 

How to Make Someone Feel Like an Old Friend at Once 

A very wise man with the funny name of Zigonce told me, Peple dont 
care how much you know until they know how much you care. . . about 
them. Zig Ziglar is right. The secret to maing people like you is showing 
how much you like them! 

Your body is a twenty-four-hour broadcasting station reveaing to 
anyone within eyeshot precisely how you feel at any given moment. Even if 
your Hang by Your Teeth posture is gaining their respect, your Flooding 
Smile and The Big-Baby Pivot are making them feel special, and your 
Sticky Eyes are capturing their hearts and minds, the rest of your body can 
reveal any incongruence. Every inchfrom the crinkle of your forehead to the 
position of your feetmust give a command performance if you want to 
effectively present an I care about you attitude. 

Unfortunately, when meeting someone, our brains are in ovedrive. 
Remember Shakespeares Julius Caesar? He said of Cassius, he has a lean 
and hungry look .. . he thinks too much. . . such men are dangerous. So it 
is with our brains when conversing with a new acquaintance. Our brains 
become lean. (Some of us are fighting off shyness. Others are frantically 
sizing up the situation.) And hungry. (Were deciding what, if anything, we 
want from this potential relationship.) So we think too much instead of 
responding with candid, unself-conscious friendliness. Such actions are 
dangerous to impending friendship, love, or commerce. 

When our bodies are shooting off ten thousand bullets of stimuli every 
second, a few shots are apt to misfire and reveal shness or hidden hostility. 


We need a technique to ensure every shot aims right at the heart of our 
subject. We need to trick our boies into reacting perfectly. 

To find it, lets explore the only time we dont need to worry about any 
shyness or negativity slipping out through our body laguage. Its when we 
feel none. That happens when were chatting with close friends. When we 
see someone we love or feel copletely comfortable with, we respond 
warmly from head to toe without a thought. Our lips part happily. We step 
closer. Our arms reach out. Our eyes become soft and wide. Even our palms 
turn up and our bodies turn fully toward our dear friend. 

How to Trick Your Body into Doing Everything Right 

Heres a visualization technique that accomplishes all that. It guaantees 
that everyone you encounter will feel your warmth. I call it Hello Old 
Friend. 

When meeting someone, play a mental trick on yourself. In your minds 
eye, see him or her as an old friend, someone you had a wonderful 
relationship with years ago. But somehow you lost track of your friend. You 
tried so hard to find your good buddy, but there was no listing in the phone 
book. No information online. None of your mutual friends had a clue. 

Suddenly, WOW! What a surprise! After all those years, the two of you 
are reunited. You are so happy. 

Thats where the pretending stops. Obviously, you are not going to try to 
convince the new person that the two of you are really old friends. You are 
not going to hug and kiss and say, Great to see you again! or How have you 
been all these years? You 

How to Make Someone Feel Like an Old Friend at Once 29 

merely say, Hello, How do you do, I am pleased to meet you. But, 
inside, its a very different story. 

You will amaze yourself. The delight of rediscovery fills your face and 
buoys up your body language. I sometimes jokingly say if you were a light, 
youd beam on the other person. If you were a dog, youd be wagging your 
tail. You make this new person feel very special indeed. 

In my seminars, I first have people introduce themselves to another 
participant before theyve learned the Hello Old Friend technique. The group 
chats as though at a pleasant semiformal gathering. Later I ask them to 
introduce themselves to another stranger, imagining they are old friends. 
The difference is extraodinary. When theyre using Hello Old Friend, the 
room comes alive. The atmosphere is charged with good feeling. The air 


sparkles with happier, high-energy people. They are standing closer, 
laughing more sincerely, and reaching out to one another. I feel like Im 
attending a terrific bash thats been going on for hours. 

Technique #6 

Hello Old Friend 

When meeting someone, imagine he or she is an old friend (an old 
customer, an old beloved, or someone else you had great affection for). 
How sad, the vicisitudes of life tore you two asunder. But, holy macerel, 
now the party (the meeting, the convention) has reunited you with your 
long-lost old friend! 

The joyful experience starts a remarkable chain reaction in your body 
from the subconscious softening of your eyebrows to the positioning of 
your toesand everything between. 

Not a Word Need Be Spoken 

The Hello Old Friend technique even supersedes language. Wheever 
youre traveling in countries where you dont speak the native tongue, be sure 
to use it. If you find yourself with a group of peple who are all speaking a 
language unknown to you, just imaine them to be a group of your old 
friends. Everything is fine except they momentarily forgot how to speak 
English. In spite of the fact you wont understand a word, your whole body 
still responds with congeniality and acceptance. 

Ive used the Hello Old Friend technique while traveling in Europe. 
Sometimes my English-speaking friends who live there tell me their 
European colleagues say I am the friendliest Amercan theyve ever met. Yet, 
wed never spoken a word between us! 

A Self-Fulfilling Prophecy 

An added benefit to the Hello Old Friend technique is it becomes a self- 
fulfilling prophecy. When you act as though you like someone, you start to 
really like them. An Adelphi University study called, appropriately, 
Believing Another Likes or Dislikes You: Behaviors Making the Beliefs 
Come True proved it.Researchers told vounteers to treat unsuspecting 
subjects as though they liked them. When surveyed later, the results showed 
the volunteers wound up genuinely liking the subjects. The unsuspecting 
subjects were also surveyed. These respondents expressed much higher 
respect and affection for the volunteers who pretended they liked them. 
What it boils down to is love begets love, like begets like, respect begets 


respect. Use the Hello Old Friend technique and you will soon have many 
new old friends who wind up genuinely liking you. 

You now have all the basics to come across to everyone you meet as a 
Somebody, a friendly Somebody. But your job isnt over yet. In addition to 
being liked, you want to appear credible, inteligent, and sure of yourself. 
Each of the next three techniques accomplishes one of those goals. 

How to Come Across as 100 Percent Credible to Everyone 

My friend Helen is a highly respected headhunter. She makes terific 
hires for her clients and I once asked her the secret of her sucess. Helen 
replied, Probably because I can almost always tell when an applicant is 
lying. 

How can you tell? 

She said, Well, just last week, I was interviewing a young woman for a 
position as marketing director for a small firm. Throughout the interview, 
the applicant had been sitting with her left leg crossed over her right. Her 
hands were comfortably resing in her lap and she was looking directly at 
me. 

I asked her salary. Without swerving her eyes from mine, she told me. I 
asked if she enjoyed her work. Still looking directly at me, she said, yes. 
Then I asked her why she left her previous job. 

At that point, her eyes fleetingly darted away before regaiing eye 
contact with me. Helen continued. Then, while answeing my question, she 
shifted in her seat and crossed her right leg over her left. At one point, she 
put her hands up to her mouth. 

Helen said, Thats all I needed. With her words she was telling me she 
felt her growth opportunities were limited at her previous firm. But her 
body told me she was not being entirely forthright. 

Helen went on to explain the young womans fidgeting alone wouldnt 
prove she was lying. Nevertheless, it was enough, she said, that she wanted 
to pursue the subject further. 

So I tested it. Helen explained. I changed the subject and went back to 
more neutral territory. I asked her about her goals for the future. Again, the 
girl stopped fidgeting. She folded her hands in her lap as she told me how 
shed always wanted to work in a small company in order to have hands-on 
experience with more than one project. 

Then I repeated my earlier question. I asked again if it was only the lack 
of growth opportunity that made her leave her prvious position. Sure 


enough, once again, the woman shifted in her seat and momentarily broke 
eye contact. As she continued talking about her last job, she started rubbing 
her forearm. 

Helen continued to probe until she finally uncovered the truth. The 
applicant had been fired because of a nasty disagrement with the marketing 
director for whom she worked. 

Human resources professionals who interview applicants and police 
officers who interrogate suspected criminals are trained to detect lies. They 
know specifically what signals to look for. The rest of us, although not 
knowledgeable about specific clues to deceit, have a sixth sense when 
someone is not telling us the truth. 

Just recently a colleague of mine was considering hiring an ihouse 
booking agent. After interviewing one fellow she said to me, I dont know. I 
dont really think he has the success he claims. 

You think hes lying to you? I asked. 

Absolutely. And the funny thing is I cant tell why. He looked right at 
me. He answered all my questions directly. There was just something that 
didnt seem right. 

Employers often feel this way. They have a gut feeling about someone 
but they cant put their finger on it. Because of that, many large companies 
turn to the polygraph, or lie detector, a mechanical apparatus designed to 
detect if someone is lying. 

How to Come Across as 100 Percent Credible to Everyone 33 

Banks, drugstores, and grocery stores rely heavily on it for 
premployment screening. The FBI, Justice Department, and most police 
departments have used the polygraph on suspects. Interesingly, the 
polygraph is not a lie detector at all! All the machine can do is detect 
fluctuations in our autonomic nervous system changes in breathing patterns, 
sweating, flushing, heart rate, blood pressure, and other signs of emotional 
arousal. 

So is it accurate? Well, yes, often it is. Why? Because when the average 
person tells a lie, he or she is emotionally aroused and bodily changes do 
take place. When that happens, the individual might fidget. Experienced or 
trained liars, however, can fool the polygraph. 

Beware of the Appearance of Lying Even When Youre Telling the Truth 

Problems arise for us when we are not lying but are feeling emtional or 
intimidated by the person with whom we are talking. A young man telling 


an attractive woman about his business success might shift his weight. A 
woman talking about her companys track record to an important client 
could rub her neck. 

More problems arise out of the atmosphere. A businessman who doesnt 
feel nervous at all could loosen his collar because the room is hot. A 
politician giving a speech outdoors could blink excessively because the air 
is dusty. Even though erroneous, these fidgety movements give the listeners 
the sense something just isnt right or a gut feeling that the speaker is lying. 

Professional communicators, alert to this hazard, consciously squelch 
any signs anyone could mistake for shiftiness. They fix a constant gaze on 
the listener. They never put their hands on their faces. They dont massage 
their arm when it tingles or rub their nose when it itches. They dont loosen 
their collar when its hot or blink because its sandy. They dont wipe away 
tiny perspiration 

beads in public or shield their eyes from the sun. They suffer because 
they know fidgeting undermines credibility. Consider the infamous 
September 25, 1960, televised presidential debate between Richard Milhous 
Nixon and John Fitzgerald Kennedy. Political pundits speculate Nixons lack 
of makeup, his fidgeting, and mopping his brow on camera lost him the 
election. 

If you want to come across as an entirely credible Somebody, try to 
squelch all extraneous movement when your communiction counts. I call 
the technique Limit the Fidget. 

Now lets tackle intelligence. What? you ask. Can people come across as 
more intelligent than they really are? Well, did you ever hear of Hans, the 
counting horse? Hans was considered the most intelligent horse in history, 
and he used the technique Im about to suggest. 

Technique #7 

Limit the Fidget 

Whenever your conversation really counts, let your nose itch, your ear 
tingle, or your foot prickle. Do not fidget, twitch, wiggle, squirm, or 
scratch. And above all, keep your paws away from your puss. Hand motions 
near your face and all fidgeting can give your listener the gut feeling youre 
fibbing. 

How to Read People Like You Have ESP 

Hans, a very clever horse, inspires this next technique. Hans was owned 
by Herr von Osten, a Berliner, who had trained Hans to do simple 


arithmetic by tapping his right front hoof. So prodigious was Hanss ability 
that the horses fame quickly spread throughout Europe in the early 1900s. 
He became known as Clever Hans, the counting horse. 

Herr von Osten taught Hans to do more than just add. Soon the horse 
could subtract and divide. In time, Clever Hans even mastered the 
multiplication tables. The horse became quite a phnomenon. Without his 
owner uttering a single word, Hans could count out the size of his audience, 
tap the number wearing glasses, or respond to any counting question they 
asked him. 

Finally, Hans achieved the ultimate ability that separates man from 
animallanguage. Hans learned the alphabet. By tapping out hoof beats for 
each letter, he answered any question about anthing humans had read in a 
newspaper or heard on the radio. He could even answer common questions 
about history, geography, and human biology. 

Hans made headlines and was the main topic of discussion at dinner 
parties throughout Europe. The human horse quickly attracted the attention 
of scientists, psychology professors, veterinarians, even cavalry officers. 
Naturally they were skeptical, so they established an official commission to 
decide whether the horse was a case of clever trickery or equine genius. 
Whatever their supicions, it was obvious to all, Hans was a very smart 
horse. Copared to other horses, Hans was a Somebody. 

Cut to today. Why is it when you talk with certain individals you just 
know they are smarter than other peoplethat they are a Somebody? Often 
theyre not discussing highfalutin subjects or using two-dollar words. 
Nevertheless, everybody knows. Peple say, Shes smart as a whip, He doesnt 
miss a trick, She picks up on everything, Hes got the right stuff, Shes got 
horse sense. Which brings us back to Hans. 

The day of the big test arrived. Everyone was convinced it must be a 
trick orchestrated by Herr von Osten, Hanss owner. It was standing room 
only in the auditorium filled with scientists, reporters, clairvoyants, 
psychics, and horse lovers who eagerly awaited the answer. The canny 
commission members were cofident this was the day they would expose 
Hans as chicanery because they, too, had a trick up their sleeves. They were 
going to bar von Osten from the hall and put his horse to the test all alone. 

When the crowd was assembled, they told von Osten he must leave the 
auditorium. The surprised owner departed, and Hans was stranded in an 
auditorium with a suspicious and anxious audience. 


The confident commission leader asked Hans the first matematical 
question. He tapped out the right answer! A second. He got it right! Then a 
third. Then the language questions followed. He got them all right! 

The commission was befuddled. The critics were silenced. 

However, the public wasnt. With a great outcry, they insisted on a new 
commission. The world waited while, once again, the authorities gathered 
scientists, professors, veterinarians, cavalry officers, and reporters from 
around the world. 

How to Read People Like You Have ESP 37 

Only after this second commission put Hans to the test did the truth 
about the clever horse come out. Commission number two started the 
enquiry perfunctorily with a simple addition prolem. This time, however, 
instead of asking the question out loud for all to hear, one researcher 
whispered a number in Hanss ear, and a second researcher whispered 
another. Everyone expected Hans to quickly tap out the sum. But Hans 
remained dumb! Aha! The researchers revealed the truth to the waiting 
world. Can you guess what that was? 

Heres a hint: when the audience or researcher knew the answer, Hans 
did, too. Now can you guess? 

People gave off very subtle body-language signals the moment Hanss 
hoof gave the right number of taps. When Hans started tapping the answer 
to a question, the audience would show sutle signs of tension. Then, when 
Hans reached the right number, they responded by an expulsion of breath or 
slight relaxation of muscles. Von Osten had trained Hans to stop tapping at 
that point and therefore appear to give the right answer. 

Hans was using the technique I call Hanss Horse Sense. He watched his 
audiences reactions very carefully and planned his responses accordingly. 

If a Horse Can Do It, So Can You 

Have you ever been watching TV when the phone rings? Someone asks 
you to hit the mute button on the television so they can talk. Because theres 
no sound now, you watch the TV action more carfully. You see performers 
smiling, scowling, smirking, squinting, and scores of other expressions. You 
dont miss a bit of the story because, just from their expressions, you can tell 
what theyre thining. Hanss Horse Sense is just thatwatching people, seeing 
how theyre reacting, and then making your moves accordingly. Even while 
youre talking, keep your eyes on your listeners and watch how theyre 
responding to what youre saying. Dont miss a trick. 


Are they smiling? Are they nodding? Are their palms up? They like 
what theyre hearing. 

Are they frowning? Are they looking away? Are their knucles 
clenched? Maybe they dont. 

Are they rubbing their necks? Are they stepping back? Are their feet 
pointing toward the door? Maybe they want to get away. You dont need a 
complete course in body language here. Already your lifes experience has 
given you a good grounding in that. Most people know if their conversation 
partners step back or look away, theyre not interested in what youre saying. 
When they think youre a pain in the neck they rub theirs. When they feel 

superior to you, they steeple their hands. Well explore more body- 
language specifics in Technique #77: 

Eyeball Selling. For the moment, all you need to do is tune to the silent 
channel being broadcast by the speaker. 

You now have eight techniques to help you come across as a confident, 
credible, and charismatic person who makes everyone he or she comes in 
contact with feel like a million. Lets explore one last technique in this 
section to put it all together and make sure you dont miss a beat. 

Technique #8 

Hanss Horse Sense 

Make it a habit to get on a dual track while talking. Express yourself, 
but keep a keen eye on how your listener is reacting to what youre saying. 
Then plan your moves accordingly. 

If a horse can do it, so can a human. People will say you pick up on 
everything. You never miss a trick. Youve got horse sense. 

How to Make Sure You Dont Miss a Single Beat 

Youve seen professional skiing on television? The athlete at the top of 
the piste, every muscle primed and poised, waiting for the gun to propel 
him to ultimate victory. Look deeply into his eyes and youll see he is having 
an out-of-body experience. In his minds eye, the skier is swooshing down 
the slope, zapping back and forth between the poles, and sliding across the 
finish line in faster time than the world thought possible. The athlete is 
visualizing. 

All athletes do it: divers, runners, jumpers, javelin throwers, lugers, 
swimmers, skaters, acrobats. They visualize their magic before performing 
it. They see their own bodies bending, twising, flipping, or flying through 
the air. They hear the sound of the wind, the splash in the water, the whirr of 


the javelin, the thud of its landing. They smell the grass, the cement, the 
pool, the dust. Before they move a muscle, professional athletes watch the 
whole movie, which, of course, ends in their own victory. 

Sports psychologists tell us visualization is not just for tolevel 
competitive athletes. Studies show mental rehearsal helps weekend athletes 
sharpen their golf, their tennis, their running, whatever their favorite 
activity. Experts agree if you see the pi tures, hear the sounds, and feel the 
movements of your body in your mind before you do the activity, the effect 
is powerful. 

Twenty-Six Miles on My Mattress 

Psychological mumbo jumbo? Absolutely not! My friend Richard runs 
marathons. Once, several years ago, a scant three weeks before the big New 
York marathon, an out-of-control car crashed into Richards and he was 
taken to the hospital. He was not badly injured. Nevertheless, his friends 
felt sorry for him because being laid up two weeks in bed would, naturally, 
knock him out of the big event. 

What a surprise when, on that crisp November marathon morning in 
Central Park, Richard showed up in his little shorts and big running shoes. 

Richard, are you crazy? Youre in no shape to run. Youve been in bed 
these past few weeks! we all cried out. 

My body may have been in bed, he replied, but Ive been running. 

What? we asked in unison. 

Yep. Every day. Twenty-six miles, 385 yards, right there on my 
mattress. Richard explained that in his imagination he saw himself 
traversing every step of the course. He saw the sights, heard the sounds, and 
felt the twitching movements in his mucles. He visualized himself racing in 
the marathon. 

Richard didnt do as well as he had the year before, but the miracle is he 
finished the marathon, without injury, without excesive fatigue thanks to his 
visualization. It works in just about any endeavor you apply it toincluding 
being a terrific communicator. 

Visualization works best when you feel totally relaxed. Only when you 
have a calm state of mind can you get clear, vivid images. Do your 
visualization in the quiet of your home or car before leaving for the party, 
the convention, or the big-deal meeing. See it all in your minds eye ahead 
of time. 


You now have the skills necessary to get you started on the right foot 
with any new person in your life. Think of yourself in 

How to Make Sure You Dont Miss a Single Beat 41 

Technique #9 

Watch the Scene Before You Make the Scene 

Rehearse being the Super Somebody you want to be ahead of time. SEE 
yourself walking around with Hang by Your Teeth posture, shaking hands, 
smiling the Flooding Smile, and making Sticky Eyes. HEAR youself 
chatting comfortably with everyone. FEEL the pleasure of knowing you are 
in peak form and everyone is gravitating toward you. VISUALIZE yourself 
a Super Somebody. Then it all happens automatically. 

these first moments like a rocket taking off. When the folks at Cape 
Kennedy aim a spacecraft for the moon, a mistake in the millionth of a 
degree at the beginning, when the craft is still on the ground, means missing 
the moon by thousands of miles. Likwise, a tiny body-language blooper at 
the outset of a relationship may mean you will never make a hit with that 
person. But with The Flooding Smile, Sticky Eyes, Epoxy Eyes, Hang by 
Your Teeth, The Big-Baby Pivot, Hello Old Friend, Limit the Fidget, Hanss 
Horse Sense, and Watch the Scene Before You Make the Scene, youll be 
right on course to get whatever you eventually want from anybodybe it 
business, friendship, or love. 

We now move from the silent world to the spoken word. 


How to Talk to Anyone - 92 Little 
Tricks... 


PART TWO 


How to Know What to Say After You Say Hi 

Just as the first glimpse should please their eyes, your first words should 
delight their ears. Your tongue is a welcome mat embossed with either 
Welcome or Go Away! To make your conversation partner feel welcome, 
you must master small talk. 

Small talk! Can you hear the shudder? Those two little words drive a 
stake into the hearts of some otherwise fearless and undaunted souls. Invite 
them to a party where they dont know anyone, and it mainlines queasiness 
into their veins. 

If this sounds familiar, take consolation from the fact that the brighter 
the individual, the more he or she detests small talk. When consulting for 
Fortune 500 companies, I was astounded. Top executives, completely 
comfortable making big talk with their boards of directors or addressing 
their stockholders, confessed they felt like little lost children at parties 
where the pratter was less than prodigious. 

Small-talk haters take further consolation from the fact that you are in 
star-studded company. Fear of small talk and stage fright are the same thing. 
The butterflies you feel in your stoach when youre in a roomful of strangers 
flutter round the tummies of top performers. Pablo Casals complained of 
lifelong stage fright. Carly Simon curtailed live performances because of it. 
A friend of mine who worked with Neil Diamond said he insisted the words 
to Song Sung Blue, a tune hed been crooning for forty years, be displayed 
on his teleprompter, lest fear freeze him into forgetfulness. 

Is Small-Talk-a-Phobia Curable? 

Someday, scientists say, communications fears may be treatable with 
drugs. Theyre already experimenting with Prozac to change peoples 
personalities. But some fear disastrous side effects. The good news 1s that 
when human beings think, and genuinely feel, certain emotionslike 
confidence that they have specific tecniques to fall back onthe brain 
manufactures its own antidotes. If fear and distaste of small talk is the 
disease, knowing solid tecniques like the ones we explore in this section is 
the cure. 

Incidentally, science is beginning to recognize its not chance or even 
upbringing that one person has a belly of butterflies and another doesnt. In 
our brains, neurons communicate through chemicals called 


neurotransmitters. Some people have excessive levels of a neurotransmitter 
called norepinephrine, a chemical cousin of adrenaline. For some children, 
just walking into a kindegarten room makes them want to run and hide 
under a table. 

As a tot, I spent a lot of time under the table. As a preteen in an all-girls 
boarding school, my legs turned to linguine every time I had to converse 
with a male. In eighth grade, I once had to invite a boy to our school prom. 
The entire selection of dancing males lived in the dormitory of our brother 
school. And I only knew one resident, Eugene. I had met Eugene at summer 
camp the year before. Mustering all my courage, I decided to call him. 

Two weeks before the dance, I felt the onset of sweaty palms. I put the 
call off. One week before, rapid heartbeat set in. I put 

How to Know What to Say After You Say Hi 45 

the call off. Finally, three days before the big bash, breathing became 
difficult. Time was running out. 

The critical moment, I rationalized, would be easier if I read from a 
script. I wrote out the following: Hi, this is Leil. We met at camp last 
summer. Remember? (I programmed in a pause where I hoped he would say 
yes.) Well, National Cathedral Schools prom is this Saturday night and Id 
like you to be my date. (I programmed in another pause where I prayed hed 
say yes.) 

On Thursday before the dance, I could no longer delay the inevitable. I 
picked up the receiver and dialed. Clutching the phone waiting for Eugene 
to answer, my eyes followed perspirtion droplets rolling down my arm and 
dripping off my elbow. A small salty puddle was forming around my feet. 
Hello? a sexy, deep male voice answered the dorm phone. 

In faster-than-a-speeding-bullet voice, like a nervous novice 
telemarketer, I shot out, Hi, this is Leil. We-met-at-camplassummer- 
remember? Forgetting to pause for his assent, I raced on, Well-National- 
Cathedral-Schools-prom-is-this-Saturday-nigh and-Id-like-you-to-be-my- 
date. 

To my relief and delight, I heard a big, cheerful Oh thats great, Id love 
to! I exhaled my first normal breath all day. He cotinued, Ill pick you up at 
the girls dorm at 7:30. Ill have a pink carnation for you. Will that go with 
your dress? And my name is Donnie. 

Donnie? Donnie! Who said anything about Donnie? 


Well, Donnie turned out to be the best date I had that decade. Donnie 
had buckteeth, a head full of tousled red hair, and comunications skills that 
immediately put me at ease. 

On Saturday night, Donnie greeted me at the door, carnation in hand 
and grin on face. He joked self-deprecatingly about how he was dying to go 
to the prom so, knowing it was a case of mitaken identity, he accepted 
anyway. He told me he was thrilled 

when the girl with the lovely voice called, and he took full 
responsibility for tricking me into an invitation. Donnie made me 
comfortable and confident as we chatted. First we made small talk and then 
he gradually led me into subjects I was interested in. I flipped over Donnie, 
and he became my very first boyfriend. 

Donnie instinctively had the small-talk skills that we are now going to 
fashion into techniques to help you glide through small talk like a hot knife 
through butter. When you master them, you will be ablelike Donnieto melt 
the heart of everyone you touch. 

The goal of How to Talk to Anyone is not, of course, to make you a 
small-talk whiz and stop there. The aim is to make you a dynamic 
conversationalist and forceful communicator. However, small talk is the 
first crucial step toward that goal. 

How to Start Great Small Talk 

Youve been there. Youre introduced to someone at a party or busness 
meeting. You shake hands, your eyes meet . . . and suddenly your entire 
body of knowledge dries up and thought processes come to a screeching 
halt. You fish for a topic to fill the awkward silence. Failing, your new 
contact slips away in the direction of the cheese tray. 

We want the first words falling from our lips to be sparkling, witty, and 
insightful. We want our listeners to immediately reognize how riveting we 
are. I was once at a gathering where everbody was sparkling, witty, 
insightful, and riveting. It drove me berserk because most of these same 
everybodies felt they had to prove it in their first ten words or less! 

Several years ago, the Mensa organization, a social group of extremely 
bright individuals who score in the countrys top 2 pecent in intelligence, 
invited me to be a keynote speaker at their annual convention. Their 
cocktail party was in full swing in the lobby of the hotel as I arrived. After 
checking in, I hauled my bags through the hoard of happy-hour Mensans to 
the elevator. The doors separated and I stepped into an elevator packed with 


party goers. As we began the journey up to our respective floors, the el 
vator gave several sleepy jerks. 

Hmm, I remarked, in response to the elevators sluggisness, the elevator 
seems a little flaky. Suddenly, each elevator occupant, feeling compelled to 
exhibit his or her 132-plus IQ, pounced forth with a thunderous explanation. 
Its obviously got poor rail-guide alignment, announced one. The relay 
contact is not made up, declared another. Suddenly I felt like a grasshoper 
trapped in a stereo speaker. I couldnt wait to escape the attack of the mental 
giants. 

Afterward, in the solitude of my room, I thought back and reflected that 
the Mensans answers were, indeed, interesting. Why then did I have an 
adverse reaction? I realized it was too much, too soon. I was tired. Their 
high energy and intensity jarred my sluggish state. 

You see, small talk is not about facts or words. Its about music, about 
melody. Small talk is about putting people at ease. Its about making 
comforting noises together like cats purring, children humming, or groups 
chanting. You must first match your listeners mood. 

Like repeating the note on the music teachers harmonica, top 
communicators pick up on their listeners tone of voice and duplcate it. 
Instead of jumping in with such intensity, the Mensans could have 
momentarily matched my lethargic mood by saying, Yes, it is slow, isnt it? 
Had they then prefaced their information with, Have you ever been curious 
why an elevator is slow? I would have responded with a sincere Yes, I have. 
After a moment of equalized energy levels, I would have welcomed their 
explantions about the rail-guard alignment or whatever the heck it was. And 
friendships might have started. 

Im sure youve suffered the aggression of a mood mismatch. Have you 
ever been relaxing when some overexcited, hot-breathed colleague starts 
pounding you with questions? Or the reverse: youre late, rushing to a 
meeting, when an associate stops you and starts lazily narrating a long, 
languorous story. No matter how interesting the tale, you dont want to hear 
it now. 

The first step in starting a conversation without strangling it is to match 
your listeners mood, if only for a sentence or two. When it comes to small 
talk, think music, not words. Is your litener adagio or allegro? Match that 
pace. I call it Make a Mood Match. 

Matching Their Mood Can Make or Break the Sale 


Matching customers moods is crucial for salespeople. Some years ago, I 
decided to throw a surprise party for my best friend Stella. It was going to 
be a triple-whammy party because she was celbrating three events. One, it 
was Stellas birthday. Two, she was newly engaged. And three, Stella had 
just landed her dream job. She had been my buddy since grade school, and I 
was floating on air over her birthday-engagement-congratulations bash. 

I had heard one of the best French restaurants in town had an attractive 
back room for parties. About 5 p.m. one afternoon, I wafted happily into the 
restaurant and found the seated ma”tre d languidly looking over his 
reservation book. I began excitedly babling about Stellas triple-whammy 
celebration and asked to see that fabulous back room Id heard so much 
about. Without a smile or moving a muscle, he said, Zee room ees een zee 
back. You can go zee eet eef you like. 

CRASH. What a party pooper! His morose mood kicked all the party 
spirit out of me, and I no longer wanted to rent his stpid space. Before I 
even looked at the room, he lost the rental. I left his restaurant vowing to 
find a place where the management would at least appear to share the joy of 
the happy occasion. 

Every mother knows this instinctively. To quiet a whimpering infant, 
Mama doesnt just shake her finger and shout, Quiet down. No, Mama picks 
baby up. Mama cries, Ooh, ooh, oh, sympathetically matching babys misery 
for a few moments. Mama then gradually transitions the two of them into 
hush-hush happy 

How to Start Great Small Talk 49 

sounds. Your listeners are all big babies! Match their mood if you want 
them to stop crying, start buying, or otherwise come round to your way of 
thinking. 

Technique #10 

Make a Mood Match 

Before opening your mouth, take a voice sample of your listener to 
detect his or her state of mind. Take a psychic photograph of the expression 
to see if your listener looks buoyant, bored, or blitzed. If you ever want to 
bring people around to your thoughts, you must match their mood and voice 
tone, if only for a moment. 

How to Sound Like Youve Got a Super Personality (No Matter What 
Youre Saying!) 


Once while at a party, I spotted a fellow surrounded by a fan club of 
avid listeners. The chap was smiling, gesticulating, and obvously 
enthralling his audience. I went over to hearken to this facinating speaker. I 
joined his throng of admirers and eavesdropped for a minute or two. 
Suddenly, it dawned on me: the fellow was saying the most banal things! 
His script was dull, dull, dull. Ah, but he was delivering his prosaic 
observations with such passion, and therefore, he held the group 
spellbound. It convinced me that its not all what you say, its how you say it. 

Whats a Good Opening Line When I Meet People? 

I am often asked this question, and I give them the same answer a 
woman who once worked in my office always gave me. Dottie often stayed 
at her desk to work through lunch. Sometimes, as I was leaving for the 
sandwich shop, Id ask her, Hey Dottie, what can I bring you back for lunch? 

Dottie, trying to be obliging, would say, Oh anything is fine with me. 

No, Dottie! I wanted to scream. Tell me what you want. Ham n cheese 
on rye? Bologna on whole wheat, hold the mayo? Peanut butter n jelly with 
sliced bananas? Be specific. Anything is a hassle. 

Frustrating though it may be, my answer to the opening-line question 1s 
Anything! because almost anything you say really is OKas long as it puts 
people at ease and sounds passionate. 

How do you put people at ease? By convincing them they are OK and 
that the two of you are similar. When you do that, you break down walls of 
fear, suspicion, and mistrust. 

Why Banal Makes a Bond 

Samuel I. Hayakawa was a college president, U.S. senator, and brilliant 
linguistic analyst of Japanese origin. He tells us this story that shows the 
value of, as he says, unoriginal remarks. 11 

In early 1943after the attack on Pearl Harbor at a time when there were 
rumors of Japanese spiesHayakawa had to wait seeral hours in a railroad 
station in Oshkosh, Wisconsin. He noticed others waiting in the station 
were staring at him suspiciously. Because of the war, they were 
apprehensive about his presence. He later wrote, One couple with a small 
child was staring with spcial uneasiness and whispering to each other. 

So what did Hayakawa do? He made unoriginal remarks to set them at 
ease. He said to the husband that it was too bad the train should be late on 
so cold a night. The man agreed. 


I went on, Hayakawa wrote, to remark that it must be espcially difficult 
to travel with a small child in winter when train schedules were so 
uncertain. Again the husband agreed. I then asked the childs age and 
remarked that their child looked very big 

How to Sound Like Youve Got a Super Personality 53 

and strong for his age. Again agreement, this time with a slight smile. 
The tension was relaxing. 

After two or three more exchanges, the man asked Hayakawa, I hope 
you dont mind my bringing it up, but youre Japanese, arent you? Do you 
think the Japs have any chance of winning this war? 

Well, Hayakawa replied, your guess is as good as mine. I dont know any 
more than I read in the papers. But the way I fiure it, I dont see how the 
Japanese, with their lack of coal and steel and oil . . . can ever beat a 
powerfully industrialized nation like the United States. 

Hayakawa went on, My remark was admittedly neither oriinal nor well 
informed. Hundreds of radio commentators . . . were saying much the same 
thing during those weeks. But just because they were, the remark sounded 
familiar and was on the right side so that it was easy to agree with. 

The Wisconsin man agreed at once with what seemed like genuine 
relief. His next remark was, Say, I hope your folks arent over there while 
the war is going on. 

Yes, they are, Hayakawa replied. My father and mother and two young 
sisters are over there. 

Do you ever hear from them? the man asked. How can I? Hayakawa 
answered. Both the man and his wife looked troubled and sympathetic. 

Do you mean you wont be able to see them or hear from them until after 
the war is over? 

There was more to the conversation but the result was, within ten 
minutes they had invited Hayakawawhom they initially may have suspected 
was a Japanese spyto visit them sometime in their city and have dinner in 
their home. And all because of this brilliant scholars admittedly common 
and unoriginal small talk. Top communicators know the most soothing and 
appropriate first words should be, like Senator Hayakawas, unoriginal, even 
banal. 

But not indifferent. Hayakawa delivered his sentiments with sicerity and 
passion. 

Ascent from Banality 


It is not necessary, of course, to stay with mundane remarks. If you find 
your company displays cleverness or wit, you match that. The conversation 
then escalates naturally, compatibly. Dont rush it or, like the Mensans, you 
seem like youre showing off. The bo tom line on your first words is to have 
the courage of your own triteness. Because, remember, people tune in to 
your tone more than your text. 

Anything, Except Liverwurst! 

Back to Dottie waiting for her sandwich at her desk. Sometimes as I 
walked out the door scratching my head wondering what to bring her, shed 
call after me, Anything, except liverwurst, that is. Thanks, Dottie, thats a 
little bit of help. 

Heres my anything, except liverwurst on small talk. Anthing you say is 
fine as long as it is not complaining, rude, or 

Technique #11 

Prosaic with Passion 

Worried about your first words? Fear not, because 80 percent of your 
listeners impression has nothing to do with your words anyway. Almost 
anything you say at first is fine. No matter how prosaic the text, an 
empathetic mood, a positive demeanor, and passionate delivery make you 
sound exciting. 

How to Sound Like Youve Got a Super Personality 55 

unpleasant. If the first words out of your mouth are a complaint 
BLAMpeople label you a complainer. Why? Because that coplaint is your 
new acquaintances 100 percent sampling of you so far. You could be the 
happiest Pollyanna ever, but how will they know? If your first comment is a 
complaint, youre a griper. If your first words are rude, youre a creep. If your 
first words are unpleaant, youre a stinker. Open and shut. 

Other than these downers, anything goes. Ask them where theyre from, 
how they know the host of the party, where they bought the lovely suit 
theyre wearingor hundreds of etceteras. The trick is to ask your prosaic 
question with passion to get the other person talking. 

Still feel a bit shaky on making the approach to strangers? Lets take a 
quick detour on our road to meaningful communicating. Ill give you three 
quickie techniques to meet people at parties then nine more to make small 
talk not so small. 

How to Make People Want to Start a Conversation with You 


Singles proficient at meeting potential sweethearts without the benefit 
of introduction (in the vernacular, making a pickup), have developed a 
deliciously devious technique that works equally well for social or 
corporate networking purposes. The technique requires no exceptional skill 
on your part, only the courage to sport a simple visual prop called a 
Whatzit. 

Whats a Whatzit? A Whatzit is anything you wear or carry that is 
unusuala unique pin, an interesting purse, a strange tie, or an amusing hat. 
A Whatzit is any object that draws peoples attention and inspires them to 
approach you and ask, Uh, whats that? Your Whatzit can be as subtle or 
overt as your personality and the occasion permit. 

I wear around my neck an outmoded pair of glasses that resebles a 
double monocle. Often the curious have approached me at a gathering and 
asked, Whatzit? I explain its a lorgnette left to me by my grandmother, 
which, of course, paves the way to discuss hatred of glasses, aging eyes, 
love or loss of grandmothers, adortion of antique jewelryanywhere the 
inquisitor wants to take it. 

Perhaps, unknowingly, you have fallen prey to this soon-tbe-legendary 
technique. At a gathering, have you ever noticed 

How to Make People Want to Start a Conversation with You 57 

someone you would like to talk to? Then youve racked your brain to 
conjure an excuse to make the approach. What a bounty it was to discover 
that he or she was wearing some weird, wild, or woderful something you 
could comment on. 

The Whatzit Way to Love 

Your Whatzit is a social aid whether you seek business rewards or new 
romance. My friend Alexander carries Greek worry beads with him 
wherever he goes. Hes not worried. He knows any woman who wants to 
talk to him will come up and say, Whats that? 

Think about it, gentlemen. Suppose youre at a party. An attractive 
woman spots you across the room. She wants to talk to you but shes 
thinking, Well, Mister, youre attractive. But, golly, what can I say to you? 
You just aint got no Whatzit. 

Be a Whatzit Seeker, Too 

Likewise, become proficient in scrutinizing the apparel of those you 
wish to approach. Why not express interest in the handkechief in the 


tycoons vest pocket, the brooch on the bosom of the rich divoreZe, or the 
school ring on the finger of the CEO whose company you want to work for? 

The big spender who, you suspect, might buy a hundred of your widgets 
has a tiny golf-club lapel pin? Say, Excuse me, I couldnt help but notice 
your attractive lapel pin. Are you a golfer? Me, too. What courses have you 
played? 

Your business cards and your Whatzit are crucial socializing artifacts. 
Whether you are riding in the elevator, climbing the doorstep, or traversing 
the path to the party, make sure your Whatzit is hanging out for all to see. 

Technique #12 

Always Wear a Whatzit 

Whenever you go to a gathering, wear or carry something unusual to 
give people who find you the delightful stranger across the crowded room 
an excuse to approach. Excuse me, I couldnt help but notice your . . . what 
IS that? 

The next quickie technique was originated by doggedly dtermined 
politicians who dont let one partygoer escape if they think he or she could 
be helpful to their campaigns. I call it the Whoozat technique. 

How to Meet the People You Want to Meet 

Say you have scrutinized the body of the important business cotact you 
want to meet. Youve searched in vain from the tip of his cowlick to the toes 
of his boots. Hes not sporting a single Whatzit. 

If you strike out on finding something to comment on, resort to the 
Whoozat technique. Like a persistent politician, go to the party giver and 
say, That man/woman over there looks interesing. Who is he/she? Then ask 
for an introduction. Dont be heitant. The party giver will be pleased you 
find one of the guests interesting. 

If, however, you are loath to pull the party giver away from his or her 
other guests, you still can perform Whoozat. This time, dont ask for a 
formal introduction. Simply pump the party giver for just enough 
information to launch you. Find out about the strangers jobs, interests, and 
hobbies. 

Suppose the party giver says, Oh, thats Joe Smith. Im not sure what his 
job is, but I know he loves to ski. Aha, youve just been given the icebreaker 
you need. Now you make a beeline for Joe Smith. Hi, youre Joe Smith, 
arent you? Susan was just telling me what a great skier you are. Where do 
you ski? You get the idea. 


Technique #13 

Whoozat 

Whoozat is the most effective, least used (by nopoliticians) meeting- 
people device ever contrived. Simply ask the party giver to make the 
introduction, or pump for a few facts that you can immediately turn into 
icebreakers. 

Now the third in our little trio of meeting-who-you-want tricks. 

How to Break into a Tight Crowd 

The woman youve decided you MUST meet is wearing no Whatzit? 
Cant find the host for the Whoozat technique? To make matters worse, shes 
deep in conversation with a group of her friends. Seems quite hopeless that 
you will maneuver a meeting, doesnt it? You cant just say, Excuse me, I just 
thought Id eavedrop in and say Hello. 

No obstacle blocks the resolute politician, who always has a trick or ten 
up his or her sleeve. A politico would resort to the Eavesdrop In technique. 
Eavesdropping, of course, conjures images of clandestine 
activitieswiretapping, Watergate breains, or spies skulking around in the 
murky shadows. Eavesdroping has historical precedent with politicians so, 
in a pinch, it naturally comes to mind. 

At parties, stand near the group of people you wish to infitrate. Then 
wait for a word or two you can use as a wedge to break into the group. 
Excuse me, I couldnt help overhearing that you . . . and then whatever is 
relevant here. For example I couldnt help overhearing your discussion of 
Bermuda. Im going there next month for the first time. Any suggestions? 

Now you are in the circle and can direct your comments to your 
intended. 

Technique #14 

Eavesdrop In 

No Whatzit? No host for Whoozat? No problem! Just sidle up behind 
the swarm of folks you want to infitrate and open your ears. Wait for any 
flimsy excuse and jump in with Excuse me, I couldnt help but overhear. . . . 

Will they be taken aback? Momentarily. Will they get over it? 
Momentarily. Will you be in the conversation? Absolutely! 

Let us now hop back on the train that first explored Small Talk City and 
travel to the land of Meaningful Communicating. 

How to Make Where Are You From? Sound Exciting 


You wouldnt dream of going to a party naked. And I hope you wouldnt 
dream of letting your conversation be exposed naked and defenseless 
against the two inevitable assaults Where are you from? and What do you 
do? 

When asked these questions, most people, like clunking a frzen steak on 
a china platter, drop a brick of frozen geography or baffling job title on the 
askers conversational platter. Then they slap on the muzzle. 

Youre at a convention. Everyone you meet will, of course, ask And 
where are you from? When you give them the short-form naked-city answer 
Oh, Im from Muscatine, Iowa (or Mill nocket, Maine; Winnemucca, 
Nevada; or anywhere they havent heard of ), what can you expect except a 
blank stare? Even if youre a relatively big city slicker from Denver, 
Colorado; Detroit, Michgan; or San Diego, California, youll receive a 
panicked look from all but American history professors. Theyre rapidly 
racking their brains thinking What do I say next? Even the names of 
worlclass burgs like New York, Chicago, Washington, and Los Angles 
inspire less-than-riveting responses. When I tell people Im from New York 
City, what are they expected to say? Duh, seen any good muggings lately? 

Do humanity and yourself a favor. Never, ever, give just a onsentence 
response to the question, Where are you from? Give the asker some fuel for 
his tank, some fodder for his trough. Give the hugry communicator 
something to conversationally nibble on. All it takes is an extra sentence or 
two about your citysome interesting fact, some witty observationto hook the 
asker into the conversation. 

Several months ago, a trade association invited me to be its keynote 
speaker on networking and teaching people to be better conversationalists. 
Just before my speech, I was introduced to Mrs. Devlin, who was the head 
of the association. 

How do you do? she asked. How do you do? I replied. Then Mrs. 
Devlin smiled, anxiously awaiting a sample of my 

stimulating conversational expertise. I asked her where she was from. 
She plunked a frozen Columbus, Ohio and a big expectant grin on my 
platter. I had to quickly thaw her answer into digestible conversation. My 
mind thrashed into action. Leils thought patern: Gulp, Columbus, Ohio. Ive 
never been there, hmm. Criiny, what do I know about Columbus? I know a 
fellow named Jeff, a successful speaker who lives there. But Columbus is 
too big to ask if she knows him . . . and besides only kids play the Do- 


yoknow-so-and-so game. My panicked silent search continued. I think its 
named after Christopher Columbus . . . but Im not sure, so I better keep my 
mouth shut on that one. Four or five other possibilities raced through my 
mind but I rejected them all as too obvious, too adolescent, or too off-the- 
wall. 

I realized by now that seconds had passed, and Mrs. Devlin was still 
standing there with a slowly dissipating smile on her face. She was waiting 
for me (the expert who, within the hour, was expected to teach her trade 
association lessons on scintillating coversation) to spew forth words of wit 
or wisdom. 

Oh, Columbus, gee, I mumbled in desperation, watching her face fall 
into the worried expression of a patient being asked by the surgeon, knife 
poised in hand, Wheres your appendix? 

How to Make Where Are You From? Sound Exciting 65 

I never came up with stimulating conversation on Columbus. But, just 
then, under the knife, I created the following technique for posterity. I call it 
Never the Naked City. 

Different Bait for Shrimp or Sharks 

A fisherman uses different bait to bag bass or bluefish. And you will 
obviously throw out different conversational bait to snag siple shrimp or 
sophisticated sharks. Your hook should relate to the type of person youre 
speaking with. Im originally from Wasington, D.C. If someone at, say, an 
art gallery asked me where I was from, I might answer Washington, 
D.C.designed, you know, by the same city planner who designed Paris. This 
opens the conversational possibilities to the artistry of city planning, Paris, 
other cities plans, European travel, and so forth. 

At a social party of singles Id opt for another answer. Im from 
Washington, D.C. The reason I left is there were seven women to every man 
when I was growing up. Now the convesation can turn to the ecstasy or 
agony of being single, the peceived lack of desirable men everywhere, or 
even flirtatious possibilities. 

Technique #15 

Never the Naked City 

Whenever someone asks you the inevitable, And where are you from? 
never, ever, unfairly challenge their powers of imagination with a one-word 
answer. 


Learn some engaging facts about your hometown that conversational 
partners can comment on. Then, when they say something clever in 
response to your bait, they think youre a great conversationalist. 

In a political group, Id cast a current fact from the constantly evolving 
political face of Washington. No need to speculate on the multitude of 
conversational possibilities that unlocks. 

Where do you get your conversational bait? Start by phoning the 
chamber of commerce or historical society of your town. Search the World 
Wide Web and click on your town, or open an old-fashioned 
encyclopediaall rich sources for future stimulaing conversations. Learn 
some history, geography, business statitics, or perhaps a few fun facts to 
tickle future friends funny bones. 

The Devlin debacle inspired further research. The minute I got home, I 
called the Columbus chamber of commerce and the historical society. Say 
you, too, are from Columbus, Ohio, and your new acquaintance lays it on 
you: Where are you from? When you are talking with a businessperson, 
your answer could be, Im from Columbus, Ohio. You know many major 
corpor tions do their product testing in Columbus because its so comercially 
typical. In fact, its been called the most American city in America. They say 
if it booms or bombs in Columbus, it booms or bombs nationally. 

Talking with someone with a German last name? Tell her about 
Columbuss historic German Village with the brick streets and the wonderful 
1850s-style little houses. Its bound to inspire stories of the old country. 
Your conversation partners surname is Italian? Tell him Genoa, Italy, is 
Columbuss sister city. 

Talking with an American history buff ? Tell him that Colubus was, 
indeed, named after Christopher Columbus and that a replica of the Santa 
Maria is anchored in the Scioto River. Taling with a student? Tell her about 
the five universities in Columbus. 

The possibilities continue. You suspect your conversation parner has an 
artistic bent? Ah, you throw out casually, Columbus is the home of artist 
George Bellows. 

Columbusites, prepare some tasty snacks for askers even if you know 
nothing about them. Heres a goodie. Tell them you 

How to Make Where Are You From? Sound Exciting 67 

always have to say Columbus, Ohio because there is also a Clumbus, 
Arkansas; Columbus, Georgia; Columbus, Indiana; Columbus, Kansas; 


Columbus, Kentucky; Columbus, Mississippi; Columbus, Montana; 
Columbus, Nebraska; Columbus, New Jesey; Columbus, New Mexico; 
Columbus, North Carolina; Colubus, North Dakota; Columbus, 
Pennsylvania; Columbus, Texas; and Columbus, Wisconsin. That spreads 
the conversational possbilities to fifteen other states. Remember, as a 
quotable notable once said, No man would listen to you talk if he didnt 
know it was his turn next. 

A postscript to the hellish experience I had with Columbus. Months 
later, I mentioned the trauma to my speaker friend from Columbus, Jeff. 
Jeff explained his house was really in a smaller town just minutes outside 
Columbus. 

What town, Jeff ? 

Gahanna, Ohio. Gahanna means hell in Hebrew, he said, and then went 
on to explain why he thought ancient Hebrew hitorians were clairvoyant. 

Thanks, Jeff, I knew youd never lay a naked city on any of your 
listeners. 

How to Come Out a Winner Every Time They Ask, And What Do You 
Do? 

Third only to death and taxes is the assurance a new acquaintance will 
soon chirp, And what do you do? (Is it fitting and proper they should make 
that query? Well pick up that sticky wicket later.) For the moment, these 
few defensive moves help you keep your crackerjack communicator 
credentials when asked the inevitable question. 

First, like Never the Naked City, dont toss a short-shrift answer in 
response to the askers breathless inquiry. You leave the poor fish flopping 
on the deck when you just say your title: Im an actuary/an auditor/an 
author/an astrophysicist. Have mercy so he or she doesnt feel like a 
nincompoop outsider asking, What, er, kind of actuizing (auditing, 
authoring, or astrophysizing) do you do? 

Youre an attorney. Dont leave it to laymen to try to figure out what you 
really do. Flesh it out. Tell a little story your converstion partner can get a 
handle on. For example, if youre talking with a young mother say, Im an 
attorney. Our firm specializes in employment law. In fact, now Im involved 
in a case where a comHow to Come Out a Winner Every Time They Ask, 
And What Do You Do? 69 

Technique #16 

Never the Naked Job 


When asked the inevitable And what do you do, you may think Im an 
economist/an educator/an engineer is giving enough information to 
engender good conversation. However, to one who is not an economist, 
educator, or an engineer, you might as well be saying Im a 
paleontologist/psychoanalyst/pornographer. 

Flesh it out. Throw out some delicious facts about your job for new 
acquaintances to munch on. Otherwise, theyll soon excuse themselves, 
preferring the snacks back at the cheese tray. 

pany actually discharged a woman for taking extra maternity leave that 
was a medical necessity. A mother can relate to that. 

Talking with a business owner? Say Im an attorney. Our firm specializes 
in employment law. My current case concerns an employer who is being 
sued by one of her staff for asking personal questions during the initial job 
interview. A business owner can relate to that. 

Painful Memories of Naked Job Flashers 

I still harbor painful recollections of being tongue-tied when cofronted 
by naked job flashers. Like the time a fellow at a dinner party told me, Im a 
nuclear scientist. My weak Oh, that must be fascinating reduced me to a 
mental molecule in his eyes. 

The chap on my other side announced, Im in industrial abrsives, and 
then paused, waiting for me to be impressed. My Well, er, golly, you must 
have to be a shrewd judge of character to be in 

industrial abrasives didnt fly either. We three sat in silence the rest of 
the meal. 

Just last month a new acquaintance bragged, Im planning to teach 
Tibetan Buddhism at Truckee Meadows Community Colege, and then 
clammed up. I knew less about Truckee Meadows than I did about Tibetan 
Buddhism. Whenever people ask you what you do, give them some mouth- 
to-ear resuscitation so they can catch their breath and say something. 

How to Introduce People Like the Host(ess) with the Most(est) 

It is important to help newlymets through their first nervous moments. 

Susan, Id like you to meet John Smith. John, this is Susan Jones. Duh, 
what do you expect John and Susan to say? 

Smith? Umm, thats S-M-I-T-H, isnt it? Uh, er, golly, Susan, well, now, 
theres an interesting name. Nice-try-forget-it. Dont blame John or Susan for 
being less 


than scintillating. The fault lies with the person who introduced the two 
the way most people introduce their friends to each otherwith naked names. 
They cast out a line with no bait for people to sink their teeth into. 

Big winners may not talk a lot, but conversation never dies unwillingly 
in their midst. They make sure of it with techniques like Never the Naked 
Introduction. When they introduce peple, they buy an insurance policy on 
the conversation with a few simple add-ons: Susan, Id like you to meet 
John. John has a woderful boat we took a trip on last summer. John, this is 
Susan Smith. Susan is editor in chief of Shoestring Gourmet magazine. 

Padding the introduction gives Susan the opportunity to ask what kind 
of boat John has or where the group went. It gives John an opening to 
discuss his love of writing. Or of cooking. Or of 

food. The conversation can then naturally expand to travel in geeral, life 
on boats, past vacations, favorite recipes, restaurants, bugets, diets, 
magazines, editorial policyto infinity. 

If youre not comfortable mentioning someones job during the 
introduction, mention their hobby or even a talent. The other day at a 
gathering, the hostess introduced a man named Gilbert. She said, Leil, Id 
like you to meet Gilbert. Gilberts gift is sculping. He makes beautiful wax 
carvings. I remember thinking, Giftnow thats a lovely way to introduce 
someone and induce conversation. 

Armed with these two personality enhancers, three converstion igniters, 
and three small extenders, it is time to take a step up the communications 
ladder. Let us now rise from small talk and seek the path to more 
meaningful dialogue. The next technique is guaranteed to make the 
exchange engrossing for your converstion partner. 

Technique #17 

Never the Naked Introduction 

When introducing people, dont throw out an unbaited hook and stand 
there grinning like a big clam, leaving the newlymets to flutter their fins 
and fish for a topic. Bait the conversational hook to get them in the swim of 
things. Then youre free to stay or float on to the next networking 
opportunity. 

How to Resuscitate a Dying Conversation 

Even a well-intentioned husband who might ask his wife while making 
love, Is it good for you, too, Honey? knows not to ask a colleague, Is the 
conversation good for you, too? Yet he woders . . . we all do. With the 


following technique, set your mind at rest. You can definitely make the 
conversation hot for anyone with whom you speak. Like my prom date, 
Donnie, you will miraculously find subjects to engross your listeners. 

Be a Sleuth on Their Slips of the Tongue 

No matter how elusive the clue, Sherlock Holmes is confident hell soon 
be staring right at it through his magnifying glass. Like the unerring 
detective, big winners know, no matter how elusive the clue, theyll find the 
right topic. How? They become word detectives. 

I have a young friend, Nancy, who works in a nursing home. Nancy 
cares deeply about the elderly but often grumbles about how crotchety and 
laconic some of her patients are. She laments she has difficulty relating to 
them. 

Nancy told me about one especially cantankerous old woman named 
Mrs. Otis, whom she could never get to open up to her. 

One day, Nancy confided, right after all those rainstorms we had last 
week, just to make conversation, I remarked to Mrs. Otis, Terrible storms 
we had last week, dont you think? Well, Nancy continued, Mrs. Otis 
practically jumped down my throat. She said in a snippy voice, Its been 
good for the plants. I asked Nancy how she responded to that. 

What could I say? Nancy answered. The woman was obvously cutting 
me off. 

Did you ever think to ask Mrs. Otis if she liked plants? Plants? Nancy 
asked. Well, yes, I suggested. Mrs. Otis brought the subject up. 

I asked Nancy to do me a favor. Ask her, I begged. Nancy rsisted, but I 
persisted. Just to quiet me down, Nancy promised to ask cantankerous old 
Mrs. Otis if she liked plants. 

The next day, a flabbergasted Nancy called me from work. Leil, how 
did you know? Not only did Mrs. Otis love plants, but she told me shed 
been married to a gardener. Today I had a diferent problem with Mrs. Otis. I 
couldnt shut her up! She went on and on about her garden, her husband. . . . 

Top communicators know ideas dont come out of nowhere. If Mrs. Otis 
thought to bring up plants, then she must have some relationship with them. 
Furthermore, by mentioning the word, it meant subconsciously she wanted 
to talk about plants. 

Suppose, for example, instead of responding to Nancys coment about 
the rain with Its good for the plants, Mrs. Otis had said, Because of the rain, 
my dog couldnt go out. Nancy could then ask about her dog. Or suppose 


she grumbled, Its bad for my arthritis. Can you guess what old Mrs. Otis 
wants to talk about now? 

When talking with anyone, keep your ears open and, like a good 
detective, listen for clues. Be on the lookout for any unusual references: any 
anomaly, deviation, digression, or invocation of 

How to Resuscitate a Dying Conversation 75 

another place, time, person. Ask about it because its the clue to what 
your conversation partner would really enjoy discussing. 

If two people have something in common, when the shared interest 
comes up, they jump on it naturally. For example, if somone mentions 
playing squash (bird-watching or stamp collecting) and the listener shares 
that passion, he or she pipes up, Oh, youre a squasher (or birder or 
philatelist), too! 

Heres the trick: theres no need to be a squasher, birder, or philatelist to 
pipe up with enthusiasm. You can simply Be a Word Detective. When you 
pick up on the reference as though it excites you, too, it parlays you into 
conversation the stranger thrills to. (The subject may put your feet to sleep, 
but thats another story.) 

Now that youve ignited stimulating conversation, lets explore a 
technique to keep it hot. 

Technique #18 

Be a Word Detective 

Like a good gumshoe, listen to your conversation partners every word 
for clues to his or her preferred topic. The evidence is bound to slip out. 
Then spring on that subject like a sleuth on to a slip of the tongue. Like 
Sherlock Holmes, you have the clue to the subject thats hot for the other 
person. 

How to Enthrall Em with Your Choice of TopicThem! 

Several years ago, a girlfriend and I attended a party saturated with a 
hodgepodge of swellegant folks. Everyone we talked to seemed to lead a 
nifty life. Discussing the party afterward, I asked my friend, Diane, of all 
the exciting people at the party, who did you enjoy talking to most? 

Without hesitation she said, Oh by far, Dan Smith. What does Dan do? I 
asked her. Uh, well, Im not sure, she answered. Where does he live? 

Uh, I dont know, Diane responded. Well, what is he interested in? Well, 
we really didnt talk about his interests. Diane, I asked, what did you talk 
about? Well, I guess we talked mostly about me. Aha, I thought. Diane has 


just rubbed noses with a winner. As it turns out, I had the pleasure of 
meeting Big-Winner Dan 

several months later. Dianes ignorance about his life piqued my 
curiosity so I grilled him for details. As it turns out, Dan lives in Paris, has a 
beach home in the south of France, and a mountain home in the Alps. He 
travels around the world producing sound and light shows for pyramids and 
ancient ruinsand he is an avid hang 

How to Enthrall Em with Your Choice of TopicThem! 77 

glider and scuba diver. Does this man have an interesting life or what? 
Yet Dan, when meeting Diane, said nothing about himself. 

I told Dan about how pleased Diane was to meet him yet how little she 
learned about his life. Dan simply replied, Well, when I meet someone, I 
learn so much more if I ask about their life. I always try to turn the spotlight 
on the other person. Truly cofident people often do this. They know they 
grow more by listeing than talking. Obviously, they also captivate the 
talker. 

Sell Yourself with a Top Sales Technique 

Several months ago at a speakers convention, I was talking with a 
colleague Brian Tracy. Brian does a brilliant job of training top salespeople. 
He tells his students of a giant spotlight that, when shining on their product, 
is not as interesting to the prospect. When they shine the spotlight on the 
prospect, they make the sale. 

Salespeople, this technique is especially crucial for you. Keep your 
Swiveling Spotlight aimed away from you, only lightly on your product, 
and most brightly on your buyer. Youll do a much better job of selling 
yourself and your product. 

Technique #19 

The Swiveling Spotlight 

When you meet someone, imagine a giant revolving spotlight between 
you. When youre talking, the spotlight is on you. When the new person is 
speaking, its shining on him or her. If you shine it brightly enough, the 
stranger will be blinded to the fact that you have hardly said a word about 
yourself. The longer you keep it shining away from you, the more 
interesting he or she finds you. 

How to Never Need to Wonder, What Do I Say Next? 

Moments arise, of course, when even conversationalists extraordnaire 
hit the wall. Some folks monosyllabic grunts leave slim picings even for 


masters of the Be a Word Detective technique. 

If you find yourself futilely fanning the embers of a dying conversation 
(and if you feel for political reasons or human copassion that the 
conversation should continue), heres a foolproof trick to get the fire blazing 
again. I call it Parroting after that beautiful tropical bird that captures 
everyones heart simply by repeating other peoples words. 

Have you ever, puttering around the house, had the TV in the 
background tuned to a tennis game? You hear the ball going back and forth 
over the netklink-klunk, klink-klunk, klink . . . this time you dont hear the 
klunk. The ball didnt hit the court. What happened? You immediately look 
up at the set. 

Likewise in conversation, the conversational ball goes back and forth. 
First you speak, then your partner speaks, you speak .. . and so it goes, 
back and forth. Each time, through a series of nods and comforting grunts 
like um hum, or umm, you let your co versation partner know the ball has 
landed in your court. Its your I got it signal. Such is the rhythm of 
conversation. 

How to Never Need to Wonder, What Do I Say Next? 79 

What Do I Say Next? 

Back to that frightfully familiar moment when it is your turn to speak 
but your mind goes blank. Dont panic. Instead of signaing verbally or 
nonverbally that you got it, simply repeator parrotthe last two or three 
words your companion said, in a sympathetic, questioning tone. That 
throws the conversational ball right back in your partners court. 

My friend Phil sometimes picks me up at the airport. Usually I am so 
exhausted that I rudely fall asleep in the passenger seat, relegating Phil to 
nothing more than a chauffeur. 

After one especially exhausting trip some years ago, I flung my bags in 
his trunk and flopped onto the front seat. As I was dozing off, he mentioned 
hed gone to the theater the night before. Usually I would have just grunted 
and wafted into unconsciouness. However, on this particular trip, I had 
learned the Paroting technique and was eager to try it. Theater? I parroted 
quizzically. 

Yes, it was a great show, he replied, fully expecting it to be the last word 
on the subject before I fell into my usual sleepy stupor. 

Great show? I parroted. Pleasantly surprised by my interest, he said, 
Yes, its a new show by Stephen Sondheim called Sweeney Todd. 


Sweeney Todd ? I again parroted. Now Phil was getting fired up. Yeah, 
great music and an unbelievably bizarre story. . . . 

Bizarre story? I parroted. Well, thats all Phil needed. For the next half 
an hour, Phil told me the shows story about a Lodon barber who went 
around murdering people. I half dozed, but soon decided his tale of 
Sweeney Todds cutting off peoples heads was disturbing my sleepy reverie. 
So I simply backed up and paroted one of his previous phrases to get him 
on another track. 

You said it had great music? 

That did the trick. For the rest of the forty-five-minute trip to my home, 
Phil sang me Pretty Women, The Best Pies in Lodon, and other songs from 
Sweeney Toddmuch better accopaniment for my demi-nap. Im sure, to this 
day, Phil thinks of that trip as one of the best conversations we ever had. 
And all I did was parrot a few of his phrases. 

Salespeople, why go on a wild goose chase for a customers real 
objections when its so easy to shake them out of the trees with Parroting? 

Parroting Your Way to Profits 

Parroting is also a can opener to pry open peoples real feelings. Star 
salespeople use it to get to their prospects emotional objetions, which they 
often dont even articulate to themselves. A friend of mine, Paul, a used-car 
salesman, told me he credits a recent sale of a Lamborghini to Parroting. 

Paul was walking around the lot with a prospect and his wife, who had 
expressed interest in a sensible car. He was showing them every sensible 
Chevy and Ford on the lot. As they were looing at one very sensible family 
car, Paul asked the husband what he thought of it. Well, he mused, Im not 
sure this car is right 

Technique #20 

Parroting 

Never be left speechless again. Like a parrot, simply repeat the last few 
words your conversation partner says. That puts the ball right back in his or 
her court, and then all you need to do is listen. 

How to Never Need to Wonder, What Do I Say Next? 81 

for me. Instead of moving on to the next sensible car, Paul paroted 
Right for you? Pauls questioning inflection signaled the prospect that he 
needed to say more. 

Well, er, yeah, the prospect mumbled. Im not sure it fits my personality. 


Fits your personality? Paul again parroted. You know, maybe I need 
something a little more sporty. A little more sporty? Paul parroted. Well, 
those cars over there look a little more sporty. Aha! Pauls parrot had 
ferreted out which cars to show the customer. As they walked over toward a 
Lamborghini on the lot, Paul saw the prospects eyes light up. An hour later, 
Paul had pocketed a fat commission. 

Want to take a rest from talking to save your throat? This next technique 
gets your conversation partner off and running so all you have to do is listen 
(or even sneak off unnoticed as he or she chats congenially away). 

How to Get Em Happily Chatting (So You Can Slip Away if You Want 
To!) 

Every father smiles when his little tyke beseeches him at bedtime, 
Daddy, Daddy, tell me the story again of the three little pigs (or the dancing 
princesses or how you and Mommy met). Daddy knows Junior enjoyed the 
story so much the first time, he wants to hear it again and again. 

Junior inspires the following technique called Encore! which serves two 
purposes. Encore! makes a colleague feel like a hapy dad, and its a great 
way to give dying conversation a heart transplant. 

I once worked on a ship that had Italian officers and mostly American 
passengers. Each week, the deck officers were required to attend the 
captains cocktail party. After the captains address in charmingly broken 
English, the officers invariably clumped together yakking it up in Italian. 
Needless to say, most of the pasengers grasp of Italian ended at macaroni, 
spaghetti, salami, and pizza. 

As cruise director, it fell on my shoulders to get the officers to mingle 
with the passengers. My not-so-subtle tactic was to grab one of the officers 
arms and literally drag him over to a smiling throng of expectant 
passengers. I would then introduce the offcer and pray that either the cat 
would release his tongue, or a pasHow to Get Em Happily Chatting (So You 
Can Slip Away if You Want To!) 83 

senger would come up with a more original question than Gee, if all you 
officers are here, who is driving the boat? Never hapened. I dreaded the 
weekly captains cocktail party. 

One night, sleeping in my cabin, I was awakened by the ship rocking 
violently from side to side. I listened and the engines were off. A bad sign. I 
grabbed my robe and raced up to the deck. Through the dense fog, I could 
barely discern another ship not half a mile from us. Five or six officers were 


grasping the starboard guardrail and leaning overboard. I rushed over just in 
time to see a man in the moonlight with a bandage over one eye struggling 
up our violently rocking ladder. The officers immediately whisked him off 
to our ships hospital. The engines started again and we were on our way. 

The next morning I got the full story. A laborer on the other ship, a 
freighter, had been drilling a hole in an engine cylinder. While he was 
working, a sharp, needle-thin piece of metal shot like a missile into his right 
eye. The freighter had no doctor on board so the ship broadcast an 
emergency signal. 

International sea laws dictate that any ship hearing a distress signal must 
respond. Our ship came to the rescue and the seaman, clutching his 
bleeding eye, was lowered into a lifeboat that brought him to our ship. Dr. 
Rossi, our ships doctor, was successfully able to remove the needle from the 
workmans eye, thus saving his eyesight. 

Tell Em About the Time You... 

Cut to the next captains cocktail party. Once again I was faced with the 
familiar challenge of getting officers to mingle and make small talk with the 
passengers. I made my weekly trek to the laconic officers throng to drag 
one or two away and, this time, my hand fell on the arm of the ships doctor. 
I hauled him over to the nearest group of grinning passengers and 
introduced him. I then 

said, Just last week Dr. Rossi saved the eyesight of a seaman on another 
ship after a dramatic midnight rescue. Dr. Rossi, Im sure these folks would 
love to hear about it. 

It was like a magic wand. To my amazement, it was as though Dr. Rossi 
was blessed instantly with the tongues of angels. His _ prviously 
monosyllabic broken English became thickly accented elquence. He 
recounted the entire story for the growing group of passengers gathering 
around him. I left the throng that Dr. Rossi enraptured to pull another 
officer over to an awaiting audience. 

I grabbed the captains stripe-covered arm, dragged him over to another 
pack of smiling passengers and said, Captain Cafiero, why dont you tell 
these folks about the dramatic midnight rescue you made last week? The cat 
released Cafieros tongue and he was off and running. 

Back to the throng to get the first officer for the next group. By now I 
knew I had a winner. Signor Salvago, why dont you tell these folks how 


you awakened the captain at midnight last week for the dramatic midnight 
rescue? 

By then it was time to go back to extract the ships doctor from the first 
bevy and take him to his next pack of passengers. It worked even better the 
second time. He happily commenced his Encore! for the second audience. 
As he chatted away, I raced back to the captain to pull him away for a 
second telling with another throng. I felt like the circus juggler who keeps 
all the plates spinning on sticks. Just as I got one conversation spinning, I 
had to race back to the first speaker to give him a whirl at another audience. 

The captains cocktail parties were a breeze for me for the rest of the 
season. The three officers loved telling the same story of their heroism to 
new people every cruise. The only problem was I noticed the stories getting 
longer and more elaborate each time. I had to adjust my timing in getting 
them to do a repeat perfomance for the next audience. 

How to Get Em Happily Chatting (So You Can Slip Away if You Want 
To!) 85 

Play It Again, Sam 

Encore! is what appreciative audiences chant when they want another 
song from the singer, another dance from the dancer, another poem from the 
poet, and in my case, another storytelling from the officers. Encore! is the 
technique you can use to request a repeat story from a prospect, potential 
employer, or valued acquaintance. While the two of you are chatting with a 
group of people, simply turn to him and say, John, I bet everyone would 
love to hear about the time you caught that thirty-pound striped bass. Or, 
Susan, tell everyone that story you just told me of how you rescued the 
kitten from the tree. He or she will, of course, demure. Insist! Your 
conversation partner is secretly loving it. The subtext of your request 1s 
That story of yours was so terrific, I want my other friends to hear it. After 
all, only crowd pleasers are asked to do an Encore! 

Technique #21 

Encore! 

The sweetest sound a performer can hear welling up out of the applause 
is Encore! Encore! Lets hear it again! The sweetest sound your conversation 
partner can hear from your lips when youre talking with a group of people 
is Tell them about the time you... 

Whenever youre at a meeting or party with someone important to you, 
think of some stories he or she told you. Choose an appropriate one from 


their repertoire that the crowd will enjoy. Then shine the spotlight by 
requesting a repeat performance. 

The added benefit of this technique is that, once youve got them up and 
running with their conversation, you can sneak off and find more interesting 
company! 

One word of warning: make sure the story you request is one in which 
the teller shines. No one wants to retell the time they lost the sale, cracked 
up the car, or broke up the bar and spent the night in jail. Make sure your 
requested Encore! is a positive story where they come out the big winner, 
not the buffoon. 

The full beauty of this technique will hit you like a happy thunderbolt 
the first time you use it with someone who is telling a long and wearisome 
tale. You simply tiptoe away and let the bore spin the story on and on with 
your friend. (Of course, your friend may never speak to you again. But thats 
not germaine to this chapter!) 

The next technique deals with sharing some positive stories of your life. 

How to Come Across as a Positive Person 

Often people think when they meet someone they like, they should 
share a secret, reveal an intimacy, or make a confession of sorts to show 
they are human too. Airing your youthful battle with bed-wetting, teeth 
grinding, or thumb suckingor your present struggle with gout or a 
goitersupposedly endears you to the masses. 

Well, sometimes it does. One study showed that if someone is above 
you in stature, their revealing a foible brings them closer to you.The holes 
in the bottom of presidential candidate Adlai Stevensons shoes charmed a 
nation, as did George H. W. Bushs shocking admission that he couldnt 
stomach broccoli. 

If youre on sure footing, say a superstar who wants to become friends 
with a fan, go ahead and tell your devotees about the time you were out of 
work and penniless. But if youre not a superstar, better play it safe and keep 
the skeletons in the closet until later. People dont know you well enough to 
put your foible in context. 

Later in a relationship, telling your new friend youve been thrice 
married, you got caught shoplifting as a teenager, and you got turned down 
for a big job may be no big deal. And that may be the extent of what could 
be construed as black marks on an otherwise flawless life of solid 
relationships, no misdemeanors, and 


an impressive professional record. But very early in a relationship, the 
instinctive reaction is What else is coming? If he shares that with me so 
quickly, what else is he hiding? A closetful of espouses, a criminal record, 
walls papered with rejection letters? Your new acquaintance has no way of 
knowing your confession was a generous act, a well-intentioned revelation, 
on your part. 

So far, in this section, you have found assertive methods for meeting 
people and mastering small talk. The next is both an assertive and defensive 
move to help spare you that pasty smile we tend to sport when we have no 
idea what people are talking about. 

Technique #22 

Ac-cen-tu-ate the Pos-1-tive 

When first meeting someone, lock your closet door and save your 
skeletons for later. You and your new good friend can invite the skeletons 
out, have a good laugh, and dance over their bones later in the relationship. 
But nows the time, as the old song says, to ac-cen-tu-ate the pos-i-tive and 
elim-i-nate the neg-a-tive. 

How to Always Have Something Interesting to Say 

Youve heard folks whine, I cant go to the party, I havent got a thing to 
wear. When was the last time you heard, I cant go to the party, I havent got 
a thing to say? 

When going to a gathering with great networking possibilties, you 
naturally plan your outfit and make sure your shoes will match. And, of 
course, you must have just the right tie or correct color lipstick. You puff 
your hair, pack your business cards, and youre off. 

Whoa! Wait a minute. Didnt you forget the most important thing? What 
about the right conversation to enhance your image? Are you actually going 
to say anything that comes to mindor doesntat the moment? You wouldnt 
don the first outfit your groping hand hits in the darkened closet, so you 
shouldnt leave your conversing to the first thought that comes to mind when 
faing a group of expectant, smiling faces. You will, of course, folow your 
instincts in conversation. But at least be prepared in case inspiration doesnt 
hit. 

The best way to ensure youre conversationally in the swing of things is 
to listen to a newscast just before you leave. Whats hapening right now in 
the worldall the fires, floods, air disasters, toppled governments, and stock 
market crashespulverizes into 


great conversational fodder, no matter what crowd youre circlating in. 

It is with some embarrassment that I must attribute the folowing 
technique to a businesswoman in the worlds oldest prfession. For a 
magazine article I was writing, I interviewed one of the savviest operators 
in her field, Sidney Biddle Barrows, the famed Mayflower Madam. 

Sidney told me she had a house rule when she was in business. All of 
her female independent contractors were directed to keep up with the daily 
news so they could be good conversationalists with their clients. This was 
not just Sidneys whim. Feedback from her employees had revealed that 60 
percent of her girls work hour was spent in chatting and only 40 percent in 
satisfying the cutomers needs. Thus she instructed them to read the daily 
newpaper or listen to a radio broadcast before leaving for an 

Technique #23 

The Latest News ... Dont Leave Home Without It 

The last move to make before leaving for the party even after youve 
given yourself final approval in the mirroris to turn on the radio news or 
scan your newspaper. Anything that happened today is good material. 
Knowing the big-deal news of the moment is also a defensive move that 
rescues you from putting your foot in your mouth by asking what 
everybodys talking about. Foot-in-mouth is not very tasty in public, 
especially when its surrounded by egg-on-face. 

How to Always Have Something Interesting to Say 91 

appointment. Sidney told me when she initiated this rule, her busness 
increased significantly. Reports came back from her clients complimenting 
her on the fascinating women she had working for her. The consummate 
businesswoman, Ms. Barrows always strove to exceed her customers 
expectations. 

Ready for the big leagues of conversation? Lets go. 


How to Talk to Anyone - 92 Little 
Tricks... 


PART THREE 


How to Talk 

Like a VIP 

Welcome to the human jungle. When two tigers prowling through the 
jungle chance upon one another in a clearing, they look at each other. They 
freeze. Instinctively they calculate, If our staring came to hissingcame to 
scratchingcame to clawingwho would win? Which of us has the stronger 
survival skills? 

Tigers in the wilderness differ little from the urban upright animals 
inhabiting the corporate jungle (or singles jungle or social jungle). Humans 
start the process by looking at each other and talking. In the business world, 
while smiling and uttering How do you do? Hello, Howdy, or Hi, they are, 
like tigers, instinctively, instantaneously, sizing each other up. 

Theyre not calculating the length of each others claws or the sharpness 
of their teeth. Theyre judging each other on a weapon far more powerful to 
survival as they have defined it. Humans are judging each others 
communications skills. Although they may not know the names of the 
specific studies first proving it, they sense the truth: 85 percent of ones 
success in life is directly due to communications skills. 13 

They may not be familiar with the U.S. Census Bureaus recent survey 
showing employers choose candidates with good communications skills and 
attitude way over education, experience, and training.But they know 
communications skills get peple to the top. Thus, by observing each other 
carefully during casual conversing, it becomes almost immediately evident 
to both which is the bigger cat in the human jungle. 

It doesnt take long for people to recognize who is an impotant person. 
One clichZ, one insensitive remark, one overanxious reaction, and you can 
be professionally or personally demoted. You can lose a potentially 
important friendship or business contact. One stupid move and you can 
tumble off the corporate or social ladder. 

The techniques in this section will help ensure that you make all the 
right moves so this doesnt happen. The following comunications skills give 
you a leg up to start your ascent to the top of any ladder you choose. 

How to Find Out What They Do (Without Even Asking!) 

To size each other up, the first question little cats flat-pawedly ask each 
other is, And what do you do? Hmm? Then they crouch there, quivering 


their whiskers and twitching their noses, with an obvious Im going to 
pronounce silent judgment on you after you answer look on their pusses. 

Big cats never ask outright, What do you do? (Oh they find out, all 
right, in a much more subtle manner.) By not asking the question, the big 
boys and big girls come across as more princpled, even spiritual. After all, 
their silence says, a man or woman is far more than his or her job. 

Resisting the tempting question also shows their sensitivity. With so 
much downsizing, rightsizing, and capsizing of corportions these days, the 
blunt interrogation evokes uneasiness. The job question is not just 
unpleasant for those who are between engagements. I have several gainfully 
employed friends who hate being asked, And what do you do? (One of 
these folks cuts cadavers for autopsies, the other is an IRS collection agent.) 

Additionally, millions of talented and accomplished women have 
chosen to devote themselves to motherhood. When the cruel corporate 
question is thrust at them, they feel guilty. The rude interrogation belittles 
their commitment to their families. No matter how the women answer, they 
fear the asker is only going to hear a humble Im just a housewife. 

Big boys and big girls should avoid asking, What do you do? for 
another reason: their abstinence from the question leads liteners to believe 
that they are in the habit of soaring with a higflying crowd. Recently I 
attended a posh party on Easy Street. (I suspect they invited me as their 
token working-class person.) I noticed no one was asking anyone what they 
didbecause these swells didnt do anything. Oh, some might have a ticker 
tape on the bed table of their mansion to track investments. But they 
deinitely did not work for a living. 

The final benefit to not asking, What do you do? is it throws people off 
guard. It convinces them you are enjoying their copany for who they are, 
not for any crass networking reason. 

The Right Way to Find Out 

So how do you find out what someone does for a living? (I thought 
youd never ask.) You simply practice the following eight words. All 
together now: How ...do ... you... spend ... most... of ...your...time? 

Technique #24 

What Do You DoNOT! 

A sure sign youre a Somebody is the conspicuous asence of the 
question, What do you do? (You detemine this, of course, but not with those 
four dirty words that label you as either a ruthless networker, a social 


climber, a gold-digging husband or wife hunter, or someone whos never 
strolled along Easy Street.) 

How to Find Out What They Do (Without Even Asking!) 97 

How do you spend most of your time? is the gracious way to let a 
cadaver cutter, a tax collector, or a capsized employee off the hook. Its the 
way to reinforce an accomplished mothers choice. Its the way to assure a 
spiritual soul you see his or her inner beauty. Its a way to suggest to a swell 
that you reside on Easy Street, too. 

Now, suppose youve just made the acquaintance of someone who does 
like to talk about his or her work? Asking, How do you spend most of your 
time? also opens the door for workaholics to spout off, Oh golly, they mock 
moan, I just spend all my time working. That, of course, is your invitation 
to grill them for details. (Then theyll talk your ear off.) Yet the new wording 
of your question gives those who are somewhere between at leisure and 
work addicted the choice of telling you about their job or not. Finally, 
asking How do you spend most of your time? instead of And what do you 
do? gives you your big cat stripes right off. 

How to Know What to Say When They Ask, What Do You Do? 

Now, 99 percent of the people you meet will, of course, ask And what 
do you do? Big winners, realizing someone will always ask, are fully 
prepared for the interrogation. 

Many folks have one written rZsumZ for job seeking. They type it up 
and then trudge off to the printer to get a nice neat stack to send to all 
prospective employers. The rZsumZ lists their previous positions, dates of 
employment, and education. Then, at the bottom, they might as well have 
scribbled, Well, thats me. Take it or leave it. And usually they get left. 
Why? Because prspective employers do not find enough specific points in 
the rZsumZ that relate directly to what their firm is seeking. 

Boys and girls in the big leagues, however, have bits and bytes of their 
entire work experience tucked away in their computers. When applying for 
a job, they punch up only the appropriate data and print it out so it looks 
like it just came from the printer. 

My friend Roberto was out of work last year. He applied for two 
positions:a sales manager of an ice cream company and head of strategic 
planning for a fast-food chain. He did extensive research and found the ice 
cream company had deep sales diffculties and the food chain had long- 
range international aspirations. 


How to Know What to Say When They Ask, What Do You Do? 99 

Did he send the same rZsumZ to each? Absolutely not. His rZsumZ 
never deviated one iota from the truth of his background. Hoever, for the ice 
cream company, he highlighted his experience turning a small company 
around by doubling its sales in three years. For the food chain, he 
underscored his experience working in Europe and his knowledge of 
foreign markets. 

Both firms offered Roberto the job. Now he could play them off against 
each other. He went to each, explaining hed like to work for them but 
another firm was offering a higher salary or more perks. The two firms 
started bidding against each other for Roberto. He finally chose the food 
chain at almost double the salary they originally offered him. 

To make the most of every encounter, personalize your verbal rZsumZ 
with just as much care as you would your written curiculum vitae. Instead 
of having one answer to the omnipresent What do you do? prepare a dozen 
or so variations, depending on whos asking. For optimum networking, 
every time someone asks about your job, give a calculated oral rZsumZ in a 
nutshell. Before you submit your answer, consider what possible interest the 
asker could have in you and your work. 

Heres How My Life Can Benefit Yours 

Top salespeople talk extensively of the benefit statement. They know, 
when talking with a potential client, they should open their conversation 
with a benefit statement. When my colleague Brian makes cold calls, 
instead of saying Hello, my name is Brian Tracy. Im a sales trainer, he says, 
Hello, my name is Brian Tracy from the Institute for Executive 
Development. Would you be interested in a proven method that can increase 
your sales from 20 to 30 pecent over the next twelve months? That is his 
benefit statement. He highlights the specific benefits of what he has to offer 
to his prospect. 

My hairdresser Gloria, I discovered, gives a terrific benefit statement to 
everyone she meets. Thats probably why she has so many clients. In fact, 
thats how she got me as a client. When I met Gloria at a convention, she 
told me she was a hairdresser who specialized in flexible hairstyles for the 
businesswoman. She casally mentioned she has many clients who choose a 
conservative hairstyle for work that they can instantly convert to a feminine 
style for social situations. Hey, thats me, I said to myself, figering my 


stringy little ponytail. I asked for her card and Gloria became my 
hairdresser. 

Then, several months later, I happened to see Gloria at another event. I 
overheard her chatting with a stylish grey-haired woman at the buffet table. 
Gloria was saying .. . and we specialize in a wonderful array of blue rinses. 
Now that was news to me! I didnt remember seeing one grey head in her 
salon. 

As I was leaving the party, Gloria was out on the lawn talking 
animatedly with the hosts teenage daughters. Oh yeah, she was saying, like 
we specialize in these really cool up-to-the-minute styles. Good for you, 
Gloria! 

Like Gloria the hairdresser, give your response a once-over before 
answering the inevitable What do you do? When somone asks, never give 
just a one-word answer. Thats for forms. If business networking is on your 
mind, ask yourself, How could my professional experience benefit this 
persons life? For example, here are some descriptions various people might 
put on their tax return: 

Real estate agent Financial planner Martial arts instructor Cosmetic 
surgeon Hairdresser 

How to Know What to Say When They Ask, What Do You Do? 101 

Any practitioner of the above professions should reflect on the benefit 
his or her job has to humankind. (Every job has some beefit or you wouldnt 
get paid to do it.) The advice to the folks above is 

Dont say real estate agent. Say I help people moving into our area find 
the right home. 

Dont say financial planner. Say I help people plan their financial future. 

Dont say martial arts instructor. Say I help people defend themselves by 
teaching martial arts. 

Dont say cosmetic surgeon. Say I reconstruct peoples faces after 
disfiguring accidents. (Or, if youre talking with a woman of a certain age, as 
the French so gracefully say, tell her, I help people to look as young as they 
feel through cometic surgery.) 

Dont say hairdresser. Say I help a woman find the right hairstyle for her 
particular face. (Go, Gloria!) 

Putting the benefit statement in your verbal Nutshell RZsumZ brings 
your job to life and makes it memorable. Even if your new acquaintance 
cant use your services, the next time he or she meets someone moving into 


the area, wanting to plan their financial future, thinking of self defense, 
considering cosmetic sugery, or needing a new hairstyle, who comes to 
mind? Not the unimaginative people who gave the tax-return description of 
their jobs, but the big winners who painted a picture of helping people with 
needs. 

A Nutshell RZsumZ for Your Private Life 

The Nutshell RZsumZ works in nonbusiness situations, too. Since the 
new acquaintances will always ask you about yourself, prepare 

a few exciting stock answers. When meeting a potential friend or loved 
one, make your life sound like you will be a fun person to know. 

As a young girl, I wrote novels in my mind about my life. Leil, 
squinting her eyes against the torrential downpour, bravely reached out the 
window into the icy storm to pull the shutters tight and keep the family safe 
from the approaching hurricane. Big dealMama asked me to close the 
windows when it started to rain. Still, marching toward the open window, I 
fancied myself the familys brave savior. 

You dont need to be quite so melodramatic in your self-image, but at 
least punch up your life to sound interesting and dedicated. 

Technique #25 

The Nutshell RZsumZ 

Just as job-seeking top managers roll a different written rZsumZ off 
their printers for each position theyre applying for, let a different true story 
about your professional life roll off your tongue for each listener. Before 
responding to What do you do? ask yourself, What possible interest could 
this person have in my answer? Could he refer business to me? Buy from 
me? Hire me? Marry my sister? Become my buddy? 

Wherever you go, pack a nutshell about your own life to work into your 
communications bag of tricks. 

How to Sound Even Smarter Than You Are 

Did you ever hear someone try to say a word that was just too darn big 
for his tongue? By the smile on the speakers face and the gleam in his eye 
as the word limped off his lips, you knew he was really proud of it. (To 
make matters worse, he probably used the word incorrectly, inappropriately, 
and maybe even mispronounced it. Ouch.) 

The world perceives people with rich vocabularies to be more creative, 
more intelligent. People with larger vocabularies get hired quicker, 
promoted faster, and listened to a whole lot more. So big winners use rich, 


full words, but they never sound inappropriate. The phrases slide gracefully 
off their tongues to enrich their coversation. The words fit. With the care 
that they choose their tie or their blouse, big players in life choose words to 
match their pesonalities and their points. 

The startling good news is that the difference between a respected 
vocabulary and a mundane one is only about fifty words! You dont need 
much to sound like a big winner. A mere few dozen wonderful words will 
give everyone the impression that you have an original and creative mind. 

Acquiring this super vocabulary is easy. You neednt pore over 
vocabulary books or listen to tapes of pompous pontificators with 

103 

impossible British accents. You dont need to learn two-dollar words that 
your grandmother, if she heard, would wash out of your mouth with soap. 

All you need to do is think of a few tired, overworked words you use 
every daywords like smart, nice, pretty, or good. Then grab a thesaurus or 
book of synonyms off the shelf. Look up that common word even you are 
bored hearing yourself utter every day. Examine your long list of 
alternatives. 

For example, if you turn to the word smart, youll find dozens of 
synonyms. Some words are colorful and rich like ingenious, resourceful, 
adroit, shrewd, and many more. Run down the list and say each out loud. 
Which ones fit your personality? Which ones seem right for you? Try each 
on like a suit of clothes to see which feel comfortable. Choose a few 
favorites and practice saying them aloud until they become a natural staple 
of your vocabulary. The next time you want to compliment someone on 
being smart, say, youll be purring 

Oh, that was so clever of you. My how resourceful. That was ingenious. 
Or maybe, How astute of you. 

And Now, for Men Only 

Gentlemen, we women spend a lot of time in front of the mirror (as if 
you didnt know). When I was in college, it used to take me a full fifteen 
minutes to fix myself up for a date. Every year since, Ive had to add a few 
minutes. Im now up to an hour and a half gussying myself up for an 
evening out. 

Gentlemen, when your wife comes down the staircase all dolled up for a 
night out, or you pick a lady up for dinner, what do you say? If you make 


no comment except, Well, are you ready to go? how do you think that 
makes the lady feel? 

How to Sound Even Smarter Than You Are 105 

My friend Gary is a nice gentleman and he occasionally takes me to 
dinner. I met him about twelve years ago, and Ill never foget the first time 
he arrived on my doorstep for our date. He said, Leil, you look great. I 
adored his reaction! 

I saw Gary a month or so later. On my doorstep again, Leil, you look 
great. The precise same words as the first time, but I still appreciated it. 

Its been twelve long years now that this gentleman and I have been 
friends. I see him about once every two months, and every darn time its the 
same old comment, Leil, you look great. (I think Ill show up one evening in 
a flannel nightshirt and a mud pack on my face. I swear Gary will say, Leil, 
you look great.) 

During my seminars, to help men avoid Garys mistake, I ask every male 
to think of a synonym for pretty or great. Then I bring up one woman and 
several men. I ask each to pretend he is her husband. She has just come 
down the stairs ready to go out to diner. I ask each to take her hand and 
deliver his compliment. 

Darla, one says, you look elegant. Ooh! Every woman in the room 
sighs. Darla, says another, taking her hand, you look stunning. Ooh! Every 
woman in the room swoons. Darla, says the third, putting her hand between 
his, you 

look ravishing. Ooooh! By now every woman in the room has gone 
limp. Pay attention men! Words work on us women. 

More Unisex Suggestions 

Suppose youve been at a party and it was wonderful. Dont tell the hosts 
it was wonderful. Everybody says that. Tell them it was a splendid party, a 
superb party, an extraordinary party. Hug the hosts and tell them you had a 
magnificent time, a remarkable time, a glorious time. 

The first few times you say a word like glorious, it may not roll 
comfortably off your tongue. Yet you have no trouble with the word 
wonderful. Hmm, glor-i-ous doesnt have any more syllables than won-der- 
ful. Neither does it have any more difficult sounds to pronounce. 
Vocabulary is all a matter of familiarity. Use your new favorite words a few 
times and, just like breaking in a new pair of shoes, youll be very 
comfortable wearing your glorious new words. 


Technique #26 

Your Personal Thesaurus 

Look up some common words you use every day in the thesaurus. Then, 
like slipping your feet into a new pair of shoes, slip your tongue into a few 
new words to see how they fit. If you like them, start making permanent 
replacements. 

Remember, only fifty words makes the difference between a rich, 
creative vocabulary and an average, middle-of-the-road one. Substitute a 
word a day for two months and youll be in the verbally elite. 

How to Not Sound Anxious (Let Them Discover Your Similarity) 

Tigers prowl with tigers; lions lurk with lions; and little alley cats 
scramble around with other little alley cats. Similarity breeds attraction. But 
in the human jungle, big cats know a secret. When you delay revealing your 
similarity, or let them discover it, it has much more punch. Above all, you 
dont want to sound anxious to have rapport. 

Whenever someone mentions a common interest or experence, instead 
of jumping in with a breathless, Hey, me, too! I do that, too or I know all 
about that, let your conversation parner enjoy talking about it. Let her go on 
about the country club before you tell her youre a member, too. Let him go 
on analyzing the golf swing of Arnold Palmer before you start casually 
coparing the swings of golf greats Greg, Jack, Tiger, and Arnie. Let her tell 
you how many tennis games shes won before you just hapen to mention 
your USTA ranking. 

Several years ago, I was telling a new acquaintance how much I love to 
ski. He listened with interest as I indulged in a detailed travelogue of places 
Id skied. I raved about the various resorts. I analyzed the various conditions. 
I discussed artificial versus nat ral snow. It wasnt until near the end of my 
monologue that I 

107 

finally had the sense to ask my new acquaintance if he skied. He 
replied, Yes, I keep a little apartment in Aspen. 

Cool! If hed jumped in and told me about his ski pad right after I first 
told him how much I liked skiing, Id have been impressed. Mildly. 
However, waiting until the end of our convesationand then revealing he was 
such an avid skier that he kept an Aspen ski padmade it unforgettable. 

Heres the technique I call Kill the Quick Me, Too! Wheever people 
mention an activity or interest you share, let them enjoy discussing their 


passion. Then, when the time is right, casally mention you share their 
interest. 

Oh, I Must Have Been Boring You 

I waited weeks for the opportunity to try it out. Finally the moment 
presented itself at a convention. A new contact began telling me about her 
recent trip to Washington, D.C. (She had no idea that Washington was 
where I grew up.) She told me all about the Capitol, the Washington 
Monument, the Kennedy Center, and how she and her husband went 
bicycling in Rock Creek Park. (Momentarily I forgot I was keeping my 
mouth shut to practice my new technique. I was genuinely enjoying hearing 
about these familiar sights from a visitors perspective.) 

I asked her where she stayed, where she dined, and if she had a chance 
to get into any of the beautiful Maryland or Virginia suurbs. At one point, 
obviously pleased by my interest in her trip, she said, You sound like you 
know a lot about Washington. 

Yes, I replied. Its my hometown, but I havent been back there in ages. 

Your hometown! she squealed. My goodness, why didnt you tell me? I 
must have been boring you. 

Oh, not at all, I replied honestly. I was enjoying hearing about your trip 
so much, I was afraid youd stop if I told you. Her 

How to Not Sound Anxious (Let Them Discover Your Similarity) 109 

big smile and barely audible Oh gosh let me know I had won a new 
friend. 

When someone starts telling you about an activity he has done, a trip 
she has made, a club he belongs to, an interest she hasanything that you 
sharebite your tongue. Let the teller relish his or her own monologue. Relax 
and enjoy it, too, secretly knowing how much pleasure your conversation 
partner will have when you reveal you share the same experience. Then, 
when the moment is ripe, casually disclose your similarity. And be sure to 
mention how much you enjoyed hearing about his or her shared interest. 

Technique #27 

Kill the Quick Me, Too! 

Whenever you have something in common with someone, the longer 
you wait to reveal it, the more moved (and impressed) he or she will be. 
You emerge as a confident big cat, not a lonely little stray, hungry for quick 
connection with a stranger. 


P.S.: Dont wait too long to reveal your shared interest or it will seem 


like youre being tricky. 
HowtoBeaYoFirstie to Gain Their Respect and Affection 
SEX! Now that I have your attention. . . . Two-bit comics have been 


using that gag from the days when two bits bought a foursquare meal. 
However, big winners know theres a three-letter word more potent then 
SEX to get peoples attention. That word is YOU. 

Why is you such a powerful word? Because when we were infants, we 
thought we were the center of the universe. Nothing mattered but ME, 
MYSELF, and I. The rest of the shadowy forms stirring about us (which we 
later learned were other people) existed solely for what they could do for 
us. Self-centered little tykes that we were, our tiny brains translated every 
action, every word, into, How does that affect ME? 

Big winners know we havent changed a bit. Adults camouflage their 
self-centeredness under a mask of civilization and politeness. Yet the human 
brain still immediately, instinctively, and unfailingly translates everything 
into terms of How does that affect ME? 

For example, suppose, gentlemen, you want to ask a colleague, Jill, if 
she would like to join you for dinner. So you say to her, Theres a really 
good new Indian restaurant in town. Will you join me there for dinner 
tonight? 

110 

How to Be a You-Firstie to Gain Their Respect and Af fection 111 

Before answering, Jill is thinking to herself, By good does he mean the 
food or the atmosphere or both? Her reverie cotinues, Indian cuisine, Im not 
sure. He says its good. However, will I like it? While thinking, Jill hesitates. 
You probably take her hesitation personally, and the joy of the exchange 
diminishes. 

Suppose, instead, you had said to her, Jill, you will really love this new 
Indian restaurant. Will you join me there this evening for dinner? Phrasing 
it that way, youve already subliminally answered Jills questions and shes 
more apt to give you a quick yes. 

The pleasure-pain principle is a guiding force in life. Pschologists tell us 
everyone automatically gravitates toward that which is pleasurable and 
pulls away from that which is painful. For many people, thinking is painful. 

So big winners (when they wish to control, inspire, be loved by, sell to 
people, or get them to go to dinner) do the thinking for them. They translate 


everything into the other persons terms by starting as many sentences as 
they can with that powerful little three-letter word, you. Thus, I call the 
technique Comm-YOU-nication. 

Comm-YOU-nicate When You Want a Favor 

Putting you first gets a much better response, especially when youre 
asking a favor, because it pushes the askers pride button. Suppose you want 
to take a long weekend. You decide to ask your boss if you can take Friday 
off. Which request do you think he or she is going to react to more 
positively? Can I take Friday off, Boss? Or this one: Boss, can you do 
without me Friday? 

In the first case, Boss had to translate your Can I take Friday off ? into 
Can I do without this employee Friday? Thats an extra thought process. 
(And you know how some bosses hate to think!) 

However, in the second case, Boss, can you do without me Friday, you 
did Bosss thinking for her. Your new wording made managing without you 
a matter of pride for Boss. Of course, she said to herself. I can manage 
without your help Friday. 

Comm-YOU-nicate Your Compliments 

Comm-YOU-nication also enriches your social conversation. Getlemen, 
say a lady likes your suit. Which woman gives you warmer feelings? The 
woman who says, I like your suit. Or the one who says, You look great in 
that suit. 

Big players who make business presentations use ComYOU-nication to 
excellent advantage. Suppose youre giving a talk and a participant asks a 
question. He likes to hear you say, Thats a good question. However, 
consider how much better he feels when you tell him, Youve asked a good 
question. 

Salespeople, dont just tell your prospects, Its important that... . 
Convince them by informing them, Youll see the impotance of. . . . 

When negotiating, instead of, The result will be . . . let them know, 
Youll see the result when you. ... 

Starting sentences with you even works when talking to strangers on the 
street. Once, driving around San Francisco hoplessly lost, I asked people 
walking along the sidewalk how to get to the Golden Gate Bridge. I stopped 
a couple trudging up a hill. Excuse me, I called out the window, I cant find 
the Golden Gate Bridge. The pair looked at each other and shrugged with 


that How stupid can these tourists get look on their faces. That direction, the 
husband mumbled, pointing straight ahead. 

Still lost, I called out to the next couple I encountered. Excuse me, 
wheres the Golden Gate Bridge? Without smiling, they pointed in the 
opposite direction. 

How to Be a You-Firstie to Gain Their Respect and Af fection 113 

Then I decided to try Comm-YOU-nication. When I came upon the next 
strolling couple, I called out the window, Excuse me, could you tell me 
where the Golden Gate Bridge is? 

Of course, they said, answering my question literally. You see, by 
phrasing the question that way, it was a subtle challenge. I was asking, in 
essence, Are you able to give me directions? This hits them in the pride 
button. They walked over to my car and gave me explicit instructions. 

Hey, I thought. This you stuff really works. To test my hypothesis, I 
tried it a few more times. I kept asking passersby my three forms of the 
question. Sure enough, whenever I asked, Could you tell me where .. . 
people were more pleasant and helful than when I started the question with 
I or where. 

Im sure when they recover the flight box from the Fall of Man under a 
fig leaf in the Garden of Eden, it will convince the world of the power of 
the word you. Eve did not ask Adam to eat the apple. She did not command 
him to eat the apple. She didnt even 

Technique #28 

Comm-YOU-nication 

Start every appropriate sentence with you. It immedately grabs your 
listeners attention. It gets a more positive response because it pushes the 
pride button and saves them having to translate it into me terms. 

When you sprinkle you as liberally as salt and pepper throughout your 
conversation, your listeners find it an irresistible spice. 

say, Adam, I want you to eat this apple. She phrased it (as all big 
winners would), You will love this apple. Thats why he bit. 

Comm-YOU-nication Is a Sign of Sanity 

Therapists calculate inmates of mental institutions say I and me twelve 
times more often than residents of the outside world. As patients conditions 
improve, the number of times they use the personal pronouns also 
diminishes. 


Continuing up the sanity scale, the fewer times you use I, the more sane 
you seem to your listeners. If you eavesdrop on big winers talking with 
each other, youll notice a lot more you than I in their conversation. 

The next technique concerns a way big winners are silently you- 
oriented. 

How to Make Them Feel You Dont Smile at Just Anybody 

Have you ever seen those low-budget, mail-order fashion catlogues that 
use the same model throughout? Whether she is engulfed in a wedding 
gown or partially clad in a bikini, her face sports the same plastic smile. 
Looking at her, you get the feeling if you rapped on her forehead, a tiny 
voice would come back saing Nobodys in here. 

Whereas models in more sophisticated magazines have matered a 
myriad of different expressions: a flirtatious Ive got a secret smile on one 
page; a quizzical I think Id like to get to know you but Im not sure smile on 
the next; and a mysterious Mona Lisa smile on the third. You feel theres a 
brain running the operation somewhere inside that beautiful head. 

I once stood in the receiving line of the ship I worked on, along with the 
captain, his wife, and several other officers. One passenger with a radiant 
smile started shaking hands down our line. When he got to me, he flashed a 
shimmering smile, reveaing teeth as even and white as keys on a new piano. 
I was tranfixed. It was as though a brilliant light had illuminated the dim 
ballroom. I wished him a happy cruise and resolved to find this charming 
gentleman later. 

115 

Then he was introduced to the next person. Out of the coner of my eye, 
I saw his identical glistening grin. A third person, the same grin. My 
interest began to dwindle. 

When he gave his fourth indistinguishable smile to the next person, he 
started to resemble a Cheshire cat. By the time he was introduced to the 
fifth person, his consistent smile felt like a strobe light disturbing the 
ambience of the ballroom. Strobe Man went on flashing everybody the 
same smile down the line. I had no futher interest in talking with him. 

Why did this mans stock shoot high in my ticker one minute and 
plummet the next? Because his smile, although charming, reflected no 
special reaction to me. Obviously, he gave the same smile to everybody 
and, by that, it lost all its specialness. If Strobe Man had given each of us a 
slightly different smile, he would have appeared sensitive and insightful. 


(Of course, if his smile had been just a tad bigger for me than for the others, 
I couldnt have waited for the formalities to be over to seek him out in the 
crowded ballroom.) 

Review Your Repertoire of Smiles 

If your job required you to carry a gun, you would, of course, learn all 
about the moving parts before firing it. And before taking aim, you would 
carefully consider whether it would murder, maim, or merely wound your 
target. Since your smile is one of your biggest communications weapons, 
learn all about the moving parts and the effect on your target. Set aside five 
minutes. Lock your bedroom or bathroom door so your family doesnt think 
youve gone off the deep end. Now stand in front of the mirror and flash a 
few smiles. Discover the subtle differences in your repertoire. 

Just as you would alternate saying Hello, How do you do, and I am 
pleased to meet you when being introduced to a group 

How to Make Them Feel You Dont Smile at Just Anybody 117 

of people, vary your smile. Dont use the same on each. Let each of your 
smiles reflect the nuances of your sentiment about the recipient. 

In Defense of the Quickie 

There are times, I discovered, when the quick put-on smile works. For 
example, when you want to engineer the acquaintance of someone to whom 
you have not had the opportunity to be intrduced. (In the vernacular, thats 
pick them up.) 

The smiles pickup power was proven for posterity by solemn 
researchers at the University of Missouri. They conducted a highly 
controlled study titled Giving Men the Come-On: Effect of Eye Contact and 
Smiling in a Bar Environment.(I kid you not.) To prove their hypothesis, 
female researchers made eye contact with unsuspecting male subjects 
enjoying a little libation in a local drinking establishment. Sometimes, the 
female researchers folowed their glance with a smile. In other cases, no 
smile. 

Technique #29 

The Exclusive Smile 

If you flash everybody the same smile, like a Confeerate dollar, it loses 
value. When meeting groups of people, grace each with a distinct smile. Let 
your smiles grow out of the beauty big players find in each new face. 

If one person in a group is more important to you than the others, 
reserve an especially big, flooding smile just for him or her. 


The results? I quote the study: The highest approach behaior, 60 
percent, was observed in the condition in which there was smiling. That 
translates into laymans English: The guy came over 60 percent of the time 
when the lady smiled. Without the smile, he made the approach only 20 
percent of the time. So, yes, a smile works for those who wish to pick 
somebody up. 

However, in situations where the stakes are higher, try The Flooding 
Smile from the first section and now The Exclusive Smile. 

How to Avoid Sounding Like a Jerk 

Do you remember that scene from the movie classic Annie Hall where 
Diane Keaton is first meeting Woody Allen? As shes chating with him, we 
hear her private thoughts. Shes musing to heself, Oh I hope hes not a jerk 
like all the others. 

One of the quickest ways to make a big winner think you are, well, a 
jerk, is to use a clichZ. If youre chatting with a top comunicator and even 
innocently remark Yes, I was tired as a dog, or She was cute as a button, 
youve unknowingly laid a linguitic bomb. 

Big winners silently moan when they hear someone mouth a trite 
overworn phrase. Oh sure, just like the rest of us, big winers find 
themselves feeling fit as a fiddle, happy as a lark, or high as a kite. Like the 
rest of humanity, they consider some of their acquaintances crazy as a loon, 
nutty as a fruitcake, or blind as a bat. Because many of them work hard, 
many of them are as busy as a bee and get rich as Croesus. 

Yet would any of them describe themselves in those words? Not in a 
coons age! Why? Because when a big winner hears your clichZ, you might 
as well be saying, My powers of imagination are impoverished. I cant think 
of anything original to say, so I must fall back on these trite overworn 
phrases. Mouthing a com119 

mon clichZ around uncommonly successful people brands you as 
uncommonly common. 

Technique #30 

Dont Touch a ClichZ with a Ten-Foot Pole 

Be on guard. Dont use any clichZs when chatting with big winners. 
Dont even touch one with a ten-foot pole. Never? Not even when hell 
freezes over? Not unless you want to sound dumb as a doorknob. 

Instead of coughing up a clichZ, roll your own clever phrases by using 
the next technique. 


How to Use Motivational Speakers Techniques to Enhance Your 
Conversation 

They say the pen is mightier than the sword. It is, but the tongue is even 
mightier than the pen. Our tongues can bring crowds to laughter, to tears, 
and often to their feet in shouting appreciation. Orators have moved nations 
to war or brought lost souls to God. And what is their equipment? The same 
eyes, ears, hands, legs, arms, and vocal chords you and I have. 

Perhaps a professional athlete has a stronger body or a profesional 
singer is blessed with a more beautiful singing voice than the one we were 
doled out. But the professional speaker starts out with the same equipment 
we all have. The difference is, these ja smiths use it all. They use their 
hands, they use their bodies, and they use specific gestures with heavy 
impact. They think about the space theyre talking in. They employ many 
different tones of voice, they invoke various expressions, they vary the 
speed with which they speak . . . and they make effective use of silence. 

You may not have to make a formal speech anytime soon, but chances 
are sometime (probably very soon) youre going to want 

121 

people to see things your way. Whether its persuading your faily to 
spend their next vacation at Grandmas, or convincing the stockholders in 
your multimillion-dollar corporation that its time to do a takeover, do it like 
a pro. Get a book or two on public speaking and learn some of the tricks of 
the trade. Then put some of that drama into your everyday conversation. 

A Gem for Every Occasion 

If stirring words help make your point, ponder the impact of poerful 
phrases. Theyve helped politicians get elected (Read my lips: no new 
taxes.) and defendants get acquitted (If it doesnt fit, you must acquit.). 

If George H. W. Bush had said, I promise not to raise taxes, or Johnny 
Cochran, during O. J. Simpsons criminal trial, had said, If the glove doesnt 
fit, he must be innocent, their bulky setences would have slipped in and out 
of the voters or jurors cosciousness. As every politician and trial lawyer 
knows, neat phrases make powerful weapons. (If youre not careful, your 
enemies will later use them against youread my lips!) 

One of my favorite speakers is a radio broadcaster named Barry Farber 
who brightens up late-night radio with sparkling siiles. Barry would never 
use a clichZ like nervous as a cat on a hot tin roof. Hed describe being 
nervous about losing his job as I felt like an elephant dangling over a cliff 


with his tail tied to a daisy. Instead of saying he looked at a pretty woman, 
hed say, My eyeballs popped out and dangled by the optic nerve. 

When I first met him, I asked, Mr. Farber, how do you come up with 
these phrases? 

My daddys Mr. Farber. Im Barry, he chided (his way of saing, Call me 
Barry). He then candidly admitted, although some of his phrases are 
original, many are borrowed. (Elvis Presley used 

How to Use Motivational Speakers Techniques to Enhance Your 
Conversation 123 

to say, My daddys Mr. Presley. Call me Elvis.) Like all profesional 
speakers, Barry spends several hours a week gleaning through books of 
quotations and humor. All professional speakers do. They collect bon mots 
they can use in a variety of situations most especially to scrape egg off their 
faces when something unepected happens. 

Many speakers use authors and speakers agent Lilly Walterss face-saver 
lines from her book, What to Say When Youre Dying on the Platform.If you 
tell a joke and no one laughs, try That joke was designed to get a silent 
laughand it worked. If the micrphone lets out an agonizing howl, look at it 
and say, I dont undestand. I brushed my teeth this morning. If someone asks 
you a question you dont want to answer, Could you save that question until 
Im finishedand well on my way home? All pros think of holes they might 
fall into and then memorize great escape lines. You can do the same. 

Look through books of similes to enrich your day-to-day coversations. 
Instead of happy as a lark try happy as a lottery winer or happy as a baby 
with its first ice cream cone. Instead of bald as an eagle, try bald as a new 
marine or bald as a bulfrogs belly. Instead of quiet as a mouse, try quiet as 
an eel swimming in oil or quiet as a fly lighting on a feather duster. 

Find phrases that have visual impact. Instead of a clichZ like sure as 
death and taxes, try as certain as beach traffic in July or as sure as your 
shadow will follow you. Your listeners cant see death or taxes. But they 
sure can see beach traffic in July or their shadow following them down the 
Street. 

Try to make your similes relate to the situation. If youre riing in a taxi 
with someone, as sure as that taxi meter will rise has immediate impact. If 
youre talking with a man walking his dog, as sure as your dog is thinking 
about that tree adds a touch of humor. 

Make Em Laugh, Make Em Laugh, Make Em Laugh 


Humor enriches any conversation. But not jokes starting with, Hey didja 
hear the one about . . . ? Plan your humor and make it relevant. For 
example, if youre going to a meeting on the buget, look up money in a 
quotation book. In an uptight business situation, a little levity shows youre 
at ease. 

Once, during an oppressive financial meeting, I heard a top executive 
say, Dont worry, this company has enough money to stay in business for 
yearsunless we pay our creditors. He broke the tension and won the 
appreciation of all. Later I saw a similar quote in a humor book attributed to 
Jackie Mason, the comedian. So what? The exec still came across as a cool 
communicator with his clever comment. 

Big players who want to be quoted in the media lie awake at night 
gnawing the pillow trying to come up with phrases the press will pick up. A 
Michigan veterinarian named Timothy, a heavy hitter in his own field but 
completely unknown outside it, made national headlines when he planned 
to attach a pair of feet to a rooster who lost his to frostbite. Why? Because 
he called it a drumstick transplant. 

I dont know if a French woman, Jeanne Calment, then offcially the 
worlds oldest person, was looking for publicity on her 122nd birthday. But 
she made international headlines when she told the media, Ive only ever had 
one wrinkle, and Im sitting on it. 

Mark Victor Hansen, a big player in his own field but once reatively 
unknown outside of it, was propelled into national promnence when he 
came up with a catchy name for his book coauthored with Jack Canfield, 
Chicken Soup for the Soul. He told me his original title was 101 Pretty 
Stories. How far would that have gone? Soon the world was lapping up, 
among others, his Chicken 

How to Use Motivational Speakers Techniques to Enhance Your 
Conversation 125 

Soup for the Womans Soul, Chicken Soup for the Teenage Soul, 
Chicken Soup for the Mothers Soul, Chicken Soup for the Christian Soul, 
plus second, third, and fourth servings of chicken soup in hardcover, 
paperback, audiocassette, videocassette, and calendars. 

A Word of Warning 

No matter how good your material is, it bombs if it doesnt fit the 
situation. I learned this the hard way during my cruise ship days. On a 
cruise to England I decided to give my passengers a reading of the English 


love poems of Elizabeth Barrett and Robert Browing. You know, How do I 
love thee? Let me count the ways. It was a BIG hit. The passengers loved it 
and raved for days. I couldnt walk out on deck without some passenger 
turning to me and affectionately echoing, How do I love thee? 

Technique #3 1 

Use Jawsmiths Jive 

Whether youre standing behind a podium facing thousands or behind 
the barbecue grill facing your family, youll move, amuse, and motivate with 
the same skills. 

Read speakers books to cull quotations, pull pearls of wisdom, and get 
gems to tickle their funny bones. Find a few bon mots to let casually slide 
off your tongue on chosen occasions. If you want to be notable, dream up a 
crazy quotable. 

Make em rhyme, make em clever, or make em funny. Above all, make 
em relevant. 

Naturally I got a pretty swollen head over this performance and fancied 
myself an eminent poetry reader. I decided to reward the passengers on the 
next cruise (which was a cruise to the Caribbean and didnt go anywhere in 
the neighborhood of England) with my spectacular reading of the English 
love poems. WHAT A BOMB! Passengers avoided me on the deck for the 
rest of the cruise. How did you bore me? Let me count the ways. 

How to Banter Like the Big Shots Do (Big Winners Tell It Like It Is) 

If you stepped into an elevator full of people speaking Hungaian, you 
might not recognize they were Hungarian unless you spoke their language. 
However, the minute you opened your mouth, theyd recognize youre not 
Hungarian. 

Its the same with the big cats. If you overhear several of them speaking, 
you might not recognize theyre big cats. However, the minute you opened 
your mouth theyd recognize youre not a big cat, unless you spoke their 
lingo. 

What are some differences between a big cats growl and a litle cats 
insignificant hiss? One of the most blatant is euphemisms. Big cats arent 
afraid of real words. They call a spade a spade. Words like toilet paper dont 
scare them. Little cats hide behind bathroom tissue. If somebody is rich, big 
cats call it rich. Little cats, oh so embarrassed at the concept of talking 
about money in polite company, substitute the word wealthy. When little 
cats use a substitute word or euphemism, they might as well be saying, 


Whoops, you are better than I am. Im in polite company now and so IIl use 
the nicey-nice word. 

Big cats are anatomically correctno cutesy words for body parts. Theyll 
say breasts when they mean breasts. When they 

127 

say knockers, they mean decorative structures that hang on the front 
door. And family jewels are in the safe on the wall. 

If a big cat is ever in doubt about a word, he or she simply resorts to 
French. If they feel the word buttocks is debatable, deriere will do quite 
nicely, thank you. 

Technique #32 

Call a Spade a Spade 

Dont hide behind euphemisms. Call a spade a spade. That doesnt mean 
big cats use tasteless four-letter words when perfectly decent fivand six- 
letter ones exist. Theyve simply learned the Kings English, and they speak 
it. 

Heres another way to tell the big players from the little ones just by 
listening to a few minutes of their conversation. 

How to Avoid the Worlds Worst Conversational Habit 

Once I was at a small dinner party given by the president of an 
advertising agency, Louis, and his wife, Lillian. The evening started with 
cocktails, followed by a gourmet meal accompanied by a selection of 
excellent wines. The conversation had been covivial, the cuisine delicious, 
and the wine very fine. And very pletiful. At the end of the evening, Louis 
raised his glass to make a toast. A few wine droplets sloshed out of his glass 
onto the tablecloth. 

A pretty young woman who was the date of a new art diretor named 
Bob giggled and said, I can tell youre feeling no pain. Shock waves went 
around the table. Everyone froze. The host was indeed a bit inebriated. 
However, alluding to Louis being a little looped, even in jest, was as though 
the woman had suddenly smashed the crystal chandelier above the table 
with her dinner 

plate. One guest quickly covered the girls horrifying gaffe by lifting her 
glass and saying None of us is. No one in the company of Louis and Lillian 
could ever feel any pain. Heres to a truly woderful evening. 

Louis then continued with his toast to the wonderful copany, and no one 
was feeling pain any longer. Except Bob. He 


129 

knew his dates innocent teasing was a black mark, if not in his 
personnel file, on his personal file. 

The next sure sign of a little cathood is teasing. Little cats go around 
patting their friends paunches and saying, Enjoying that cheesecake, huh? 
Or looking at their balding heads and saying, Hey, hair today, gone 
tomorrow, huh? They think its hilarious to make a quip at someone elses 
expense and say You dont have an inferiority complex. You are inferior! 
Hardy har har. 

Technique #33 

Trash the Teasing 

A dead giveaway of a little cat is his or her proclivity to tease. An 
innocent joke at someone elses expense may get you a cheap laugh. 
Nevertheless, the big cats will have the last one. Because youll bang your 
head against the glass ceiling they construct to keep little cats from stepping 
on their paws. 

Never, ever, make a joke at anyone elses expense. Youll wind up paying 
for it, dearly. 

How to Give Them the Bad News (and Have Them Like You All the 
More) 

In ancient Egypt, the pharaoh treated the humblest message runer like a 
prince when he arrived at the palace, if he brought good news. However, if 
the exhausted runner had the misfortune to bring the pharaoh unhappy 
news, his head was chopped off. 

Shades of that spirit pervade todays conversations. Once a friend and I 
packed up some peanut butter and jelly sandwiches for an outing. As we 
waltzed happily out the door, picnic basket in hand, a smiling neighbor, 
rocking away on his porch, looked up at the sky and said, Oh boy, bad day 
for a picnic. The newcast says its going to rain. I wanted to rub his face in 
my peanut butter and jelly sandwich. Not for his gloomy weather report, for 
his smile. 

Several months ago I was racing to catch a bus. As I breatlessly shoved 
my handful of cash across the Greyhound counter, the grinning sales agent 
gushed, Oh that bus left five minutes ago. Dreams of decapitation! 

Its not the news that makes someone angry. Its the unsypathetic attitude 
with which its delivered. Everyone must give bad 

131 


news from time to time, and winning professionals do it with the proper 
attitude. A doctor advising a patient she needs an opertion does it with 
compassion. A boss informing an employee he didnt get the job takes on a 
sympathetic demeanor. Grief couselors at airports after fatal crashes share 
the grief-stricken sentment of relatives. Big winners know, when delivering 
any bad news, they should share the sentiment of the receiver. 

Unfortunately, many people are not aware of this sensitivity. When 
youre weary from a long flight, has a hotel clerk cheerfully chirped that 
your room isnt ready yet? When you had your heart set on the roast beef, 
has your waiter merrily warbled that he just served the last piece? When 
you needed cash for the weekend, has your bank teller gleefully told you 
your account is overdrawn? It makes you as traveler, diner, or depositor 
want to put your fist right through their insensitive grins. 

Had my neighbor told me of the impending rainstorm with sympathy, I 
would have appreciated his warning. Had the Grehound salesclerk 
sympathetically informed me that my bus had already left, I probably would 
have said, Oh, thats all right. 

Technique #34 

Its the Receivers Ball 

A football player wouldnt last two beats of the time clock if he made 
blind passes. A pro throws the ball with the receiver always in mind. 

Before throwing out any news, keep your receiver in mind. Then deliver 
it with a smile, a sigh, or a sob. Not according to how you feel about the 
news, but how the receiver will take it. 

How to Give Them the Bad News (and Have Them Like You All the 
More) 133 

Ill catch the next one. Big winners, when they bear bad news, deliver 
bombs with the emotion the bombarded person is sure to have. 

Big winners know how to give bad news to people. They also know 
how not to give any news to anyone, even when people are pressuring them. 
Lets explore that next. 

How to Respond When You Dont Want to Answer (and Wish Theyd 
Shut the Heck Up) 

One of my clients Barbara, a ministar in the furniture business, recently 
separated from her husband and business partner, Frank, a megastar in the 
furniture business. They suffered a long and messy divorce that resulted in 
them keeping the business jointly but not having to deal with each other. 


Soon after the divorce, I was at an industry convention with Barbara. 
Since she and Frank were both beloved in the industry, people were curious 
about what had happened and how it affected their company. But, of course, 
no one dared ask outright. And Babara was offering no explanations. 

I was seated next to Barbara at the gala farewell dinner. Appaently one 
of her colleagues at the table couldnt contain her curioity any longer. 
During dessert, she leaned over to Barbara and in a hushed voice asked, 
Barbara, what happened with you and Frank? 

Barbara, unruffled by the rude question, simply took a spooful of her 
cherries jubilee and said, Weve separated, but the copany is unaffected. 

134 

How to Respond When You Dont Want to Answer 135 

Not satisfied with that answer, the woman pumped harder. Are you still 
working together? 

Barbara took another bite of her dessert and repeated in prcisely the 
same tone of voice, Weve separated, but the company is unaffected. 

The frustrated interrogator was not going to give up easily. Are you both 
still working in the company? 

Barbara, appearing not the least disturbed by the womans incontinent 
insistence, scooped the last cherry out of her dish, smiled, looked directly at 
her, and said in the identical tone of voice, Weve separated, but the 
company is unaffected. 

That shut her up. Barbara had shown her big winners badge by using 
The Broken Record technique, the most effective way to curtail an 
unwelcome cross-examination. 

Technique #35 

The Broken Record 

Whenever someone persists in questioning you on an unwelcome 
subject, simply repeat your original response. Use precisely the same words 
in precisely the same tone of voice. Hearing it again usually quiets them 
down. If your rude interrogator hangs on like a leech, your next repetition 
never fails to flick them off. 

HowtoTalktoa Celebrity 

Suppose youve just settled in for dinner at a nice restaurant. You look 
over at the next table, and who do you see? Is it really he? Could it possibly 
be? Its gotta be a look-alike. No, it isnt! It really is . . . Woody Allen. 
(Substitute any celebrity here: your favorite movie star, politician, 


broadcaster, boss who owns the company that owns the company you work 
for.) And there the celestial body is in the flesh, sitting not ten feet from 
you. What should you do? 

Nothing! Big shots dont slobber over stars. Let the luminary enjoy a 
brief moment of anonymity. If he or she should cast a glance in your 
direction, give a smile and a nod. Then waft your gaze back to your dining 
companion. You will be a lot cooler in the eyes of your dinner partner if you 
take it all in your stride. 

Now, if you just cant resist this once-in-a-lifetime opportnity to press 
the flesh of the megastar and tell him or her of your admiration, heres how 
to do it with grace. Wait until you or the luminary are leaving the restaurant. 
After the check has been paid and you will obviously not be taking much of 
his or her time, you may make your approach. Say something like, Mr. 
Allen, I just want to tell you how much pleasure your wonderful films have 
given me over the years. Thank you so much. 

136 

Did you pick up the subtlety here? You are not complimening his work. 
After all, he might well ask himself, who are you to judge whether I am a 
great filmmaker or not? You can only speak from your own perspective. 
You do this by telling him how much pleasure his work has given you. 

If its your bosss bosss bosss boss whom the fates have sent to bask in 
your adulation, do the same. Do not say Bill or Mr. Gates, you really run a 
great company. 

Lowly geek, he thinks, who are you to judge? Instead, tell him what an 
honor it is to work for him. Obviously this is not the moment to detail the 
intricacies of your improvements on imagediting software for digitizing 
photographs. 

Then let your body language express that if Woody or Bill or the other 
megastar wants to leave it at that, you are happy with the exchange. If, 
however, the megastar is captivated by you (or has had so much liquid 
merriment that he or she has decided to mingle with the masses tonight), 
then all bets are off. Youre on your own. Enjoy! Until you pick up the first 
body-language sign that they would like to end it. Think of yourself as a 
ballroom dance student waltzing with your teacher. He leads, you follow. 
And he tells you when the waltz is over. 

Incidentally, if the megastar is with a companion and your conversation 
goes on for more than a few moments, direct some comments at the 


companion. If the satellite is in such stellar copany, he or she is probably 
also an accomplished person. 

Felicia, a friend of mine, is a talented trial lawyer who is maried to a 
local TV-show host. Because Tom is on television, peple recognize him 
wherever they go, and Felicia gets ignored. Felicia tells me how frustrating 
it is, even for Tom. Whenever they go to a party, people gush all over Tom, 
and Felicias fascinating work hardly ever gets mentioned. She and Tom 
used to love going out to dinner, but now they hide out at home in the 
evenings. 

How to Talk to a Celebrity 137 

Why? Because they cant stand the interruptions of overly effevescent 
fans. 

I Love What You Used to Be [You Has-Been] 

Another sensitivity: the film star is probably obsessed with his last film, 
the politician with her last election, a corporate mogul with his last 
takeover, an author with her last noveland so forth. So when discussing the 
stars, the politicians, the moguls, the authors, or any VIPs work, try to keep 
your comments to current or recent work. Telling Woody Allen how much 
you loved his 1980 film Stardust Memories would not endear you to him. 
What about all my wonderful films since? thinks he. Stick to the present or 
very recent past if possible. 

A final celebrity codicil: Suppose you are fortunate enough to have one 
at your party. To shine some star light on your party, dont ask the TV host to 
say a few words. Dont ask the singer 

Technique #36 

Big Shots Dont Slobber 

People who are VIPs in their own right dont slobber over celebrities. 
When you are chatting with one, dont compliment her work, simply say 
how much pleasure or insight its given you. If you do single out any one of 
the stars accomplishments, make sure its a recent one, not a memory thats 
getting yellow in her scrapbook. 

If the queen bee has a drone sitting with her, find a way to involve him 
in the conversation. 

to sing a song. What looks effortless to the rest of us because they seem 
so comfortable performing is work for them. You wouldnt ask an 
accountant guest to look over your books. Or a dentist to check out your 


third left molar. Let the dignitary drink. Let the luminary laugh. Celebrities 
are people, too, and they like their time off. 

How to Talk to a Celebrity 139 

How to Make Them Want to Thank You 

To wrap up our section on sounding like the big boys and big girls, here 
is a simple and gracious little maneuver. It not only signals people youre a 
top communicator, but it encourages them to keep doing nice things for 
you. Or complimenting you. Or doing bus ness with you. Or loving you. It 
is very short. It is very sweet. It is very simple. You can use it with 
everyone in your life. When it becomes instinctive, youll find yourself 
using it every day. 

Very simply, never let the phrase thank you stand naked and alone. 
Always make it thank you for something. People use the bare exposed 
thank you so often that people dont even hear it anymore. When we buy the 
morning newspaper, we flash a naked thank you at the vendor when he 
gives us our nickels change. Is that the same thank you you want to give a 
valued customer who makes a big purchase in your store? Or a loved one 
who cooks you a delicious dinner? 

Whenever the occasion warrants more than an unconscious 
acknowledgment, dress up your thank you with the reason: 

Thank you for coming. Thank you for being so understanding. 

140 

How to Make Them Want to Thank You 141 

Thank you for waiting. Thank you for being such a good customer. 
Thank you for being so loving. 

Often, when I disembark an airplane, the captain and first officer are 
standing by the cockpit door to bid the passengers farewell. I say, Thanks 
for getting us here. Admittedly, thats carying Never the Naked Thank You 
technique to extremes, but it has a surprising effect. They fall all over 
themselves with Oh, thanks for flying with us! 

Thank you for reading this section of How to Talk to Anyone! Now let 
us move on to another conversation challenge, how to talk knowledgeably 
with everyonefrom groups of accountants to Zen Buddhistsno matter how 
little you might have in common. 

Technique #37 

Never the Naked Thank You 


Never let the phrase thank you stand alone. From A to Z, always follow 
it with for: from Thank you for asking to Thank you for zipping me up. 


How to Talk to Anyone - 92 Little 
Tricks... 


PART FOUR 


How to Be an Insider in Any Crowd 

What Are They All Talking About? 

Has it ever happened to you? Everyone at the party is speaking 
gobbledygook. Theyre all discussing faulty audits, code costraints, or the 
library marketand you have no idea what theyre talking about. Its because 
everybody at the party is an accoutant, an architect, or a publisherand youre 
not. 

So you stand there with a pasty smile on your face, not opeing your 
mouth. If you do, you fear the wrong thing will come out. Paranoia sets in. 
Everybody will snicker at you. Youre an ousider. So you suffer in silence. 

In high school I suffered a massive case of Silent Outsider Syndrome, 
especially around males. All they wanted to talk about was cars. I knew 
nothing about cars. The only time Id ever set foot in a body shop was to get 
a suntan. 

Well, one fateful day, Mama came home with a gift for me that 
transformed my teenage existence from shy to sociable. It was a book on all 
the current model cars and their differences over and under the hood. One 
reading, and I became fluent in Fords, Chevys, and Buicks. I no longer 
hyperventilated when boys said words like carburetor, alternator, camshaft, 
or exhaust manifold. I 

143 

didnt need to learn a lot, just enough to ask the right questions to get the 
guys talking. When Id learned to speak car with the boys, it worked 
wonders for my social life. 

Cut to today. We grown-up boys and girls also have our favorite topics 
that usually involve our work or our hobbies. When were with people in our 
own field or who share our interests, we open up like small-town gossips. 
(Even engineers who have a costant case of cat-got-their-tongue start 
gabbing about greasy tubines and various projects when theyre together.) To 
outsiders, our conversation sounds like gobbledygook. But we know 
precisely what its about. Its our own jobbeldygook or hobbydygook. 

You fear youll find yourself in a party of squash players when youre the 
type of person whod rather be in court than on court? Dont panic hearing 
words like lobbing and hitting rails roll off the squash players tongues. So 
what if the only experience youve ever had with squash was the mashed 


acorn variety on your plate next to the turkey last Thanksgiving. All you 
need is the few techniques that follow. 

Just as anglers throw out a dragonfly to get the fish to bite, all you have 
to do is throw out the right questions to get people to open up. Dale 
Carnegies adage, show sincere interest and people will talk, only goes so 
far. As they say in poker, it takes jacks or better to open. And in 
conversation, it takes cursory knowledge or better about their field to get 
them to really open up. You must have knowledgeable curiosity, the kind 
that makes you sound like youre worth talking to. 

In this section, we explore techniques that are Open Sesames to get 
people gabbing with you like an insider. 

How to Be a ModerDay Renaissance Man or Woman 

Whenever friends visit my hometown, New York City, I warn them 
Never ask anyone riding in the subway for directions. 

Because Ill get mugged? they fearfully ask. 

No, just because youll never get where youre going! Most Big Apple 
subway riders know only two things about the subway: where they get on 
and where they get off. They know nothing about the rest of the system. 
Most people are like NYC strap-hangers when it comes to their hobbies and 
interests. They know their own pastimes, but all the others are like unvisited 
stations. 

My unmarried (and wishing she werent) friend Rita has a bad case of 
bowlers thumb. Every Wednesday night shes bowling up a storm with her 
friends. She is forever discussing her scores, her averages, and her high 
game. Another single and searching friend Walter is into white-water 
rafting. He talks endlessly with his padling friends about which rivers hes 
run, which outfitters hes gone with, and which class rapids he prefers. 
Thinking my two single friends might hit it off, I introduced Walter the 
paddler to Rita the bowler and mentioned their respective passions. 

Oh youre a bowler! said Walter. 

Yes, Rita smiled demurely, awaiting more questions about her big 
bowling turn-on. Walter was silent. 

145 

Masking her disappointment, Rita said, Uh, Leil tells me youre into 
water rafting. Walter smiled proudly, awaiting further friendly interrogation 
on paddling. Uh, that must be exciting. Isnt 1t dangerous? was the best Rita 
could do. 


No, its not dangerous, Walter patronizingly responded to her typical 
outsiders question. Then the conversation died. 

During the deafening silence, I remember thinking, if Rita had run just 
one river, if Walter had bowled just one game, their lives might be different 
now. Conversation could have flowed, and who knows what else might 
have flowered. 

Go Fly a Kite! 

The Scramble Therapy technique is salvation from such disapointing 
encounters. It will transform you into a modern-day Renaissance man or 
woman who comfortably can discuss a varety of interests. 

Scramble Therapy is, quite simply, scrambling up your life and 
participating in an activity youd never think of indulging in. Just one out of 
every four weekends, do something totally out of your pattern. Do you 
usually play tennis on weekends? This weekend, go hiking. Do you usually 
go hiking? This weekend, take a tenis lesson. Do you bowl? Leave that to 
your buddies this time. Instead, go white-water rafting. Oh, you were 
planning on runing some rapids like you do every warm weekend? Forget 
it, go bowling. 

Go to a stamp exhibition. Go to a chess lecture. Go ballooing. Go bird- 
watching. Go to a pool hall. Go kayaking. Go fly a kite! Why? Because it 
will give you conversational fodder for the rest of your life. From that 
weekend on, youll sound like an insider with all the hikers, stamp 
collectors, ballooners, birders, billiards players, kayakers, and kitists you 
ever meet. Just by doing their activity once. 

How to Be a Modern-Day Renaissance Man or Woman 147 

If you take a piece of blue litmus paper and dip it in a huge vat of acid, 
the tip turns pink. If you take another blue litmus paper and dip it into just 
one minuscule drop of acid on a glass slide, the tip turns just as pink. 
Compare this to participating in an activity just one time. A sampling gives 
you 80 percent of the converstional value. You learn the insiders questions 
to ask. You start using the right terms. Youll never be at a loss again when 
the subject of extracurricular interests comes upwhich it always does. 

Do You Speak Scuba? 

Im not a certified scuba diver. However, six years ago in Bermuda I saw 
a sign: Resort Dives, $25, no Scuba experience necessary. In just three 
hours, I received the best crash course in talking with scuba divers the 
world offers. 


First I was given a quick lesson in the pool. Then, struggling to stay 
erect under the weight of my oxygen tank, regulator, buoancy compensator, 
and weight belt, I went clumping out to the dive boat. Sitting there on the 
rocking dinghy, fondling my mask and fins like worry beads, I overheard 
the certified divers asking each other insider questions: 

Where were you certified? Where have you dived? Do you prefer 
wrecks or reefs? Ever done any night diving? Are you into underwater 
photography? Do you dive on a computer? 

Whats your longest bottom time? Did you ever get the bends? 

Why the italicized words? Those are scuba lingo. I now speak scuba. To 
this day, whenever I meet divers, I have the right quetions to ask and 
subjects to discuss. And the right ones to avoid. (Like how much I like 
seafood. Thats like telling a cat lover how much you love tender barbecued 
kitten.) I can now ask my new friends which of the scuba hot spots theyve 
been toCozumel, Cayman, Cancun. Then, if I want to really show off, I ask 
if theyve been to Truk Lagoon in the Far Pacific, the Great Barrier Reef in 
Australia, or the Red Sea. 

All the insider terms now roll comfortably off my tongue. Before my 
Scramble Therapy experience Id be calling their beloved wrecks and reefs 
sunken ships and coral. Unde standable words, but not scuba words. Not 
insider words. Upon meeting a scuba diver, I probably would have asked, 
Oh scuba diving. That must be interesting. Uh, arent you afraid of sharks? 
Not a good way to get off on the right fin with a diver. 

Think about it! Suppose at a dinner party, the table converstion turns to 
scuba diving. If you, too, had done your one-timonly dive, youd ask your 
diving dinner companion if he likes night diving or whether he prefers 
diving on wrecks or reefs. (Hell never 

Technique #38 

Scramble Therapy 

Once a month, scramble your life. Do something youd never dream of 
doing. Participate in a sport, go to an exhibition, hear a lecture on 
something totally out of your experience. You get 80 percent of the right 
lingo and insider questions from just one exposure. 

How to Be a Modern-Day Renaissance Man or Woman 149 

believe it when you tell him the deepest water youve ever sumerged 
yourself in is your own bathtub.) 


Then you turn to the bungee jumper seated on your left and ask him, Do 
you prefer chest-waist jumps or ankle jumps? If the conversation then 
changes to tennis, or martial arts, or chess, or coin collecting, or even bird- 
watching, you can keep up and keep the conversation going. What a guy! 
What a gal! 

How to Sound Like You Know All About Their Job or Hobby 

Even more insidious than hobby-talk is job-speak, or Jobbledgook. I 
still harbor social nightmares of the evening I attended a party thrown by a 
couple who worked in computer database maagement. As I walked in the 
door, I overheard one chap saying to another, When the domain relational 
calculus is restricted to safe expressions, its equivalent to the turple 
relational. ... 

Thats all I stayed around for. I knew I wasnt going to undestand one bit 
or byte of conversation the rest of the evening. It made me long for the days 
when a mouse meant the furry little fellow who loves cheese, windows 
were the kind you bought drapes for, and the web was something spiders 
trapped flies in. I knew I was going to need some technical support if I was 
going to be compatible with this crowd. 

I decided then and there to learn some of the opening quetions database 
management types ask each other. Which I did. Now I cant wait for a 
second chance at that crowd because Im armed with questions like What 
raid level are you using? and What data warehousing product do you use? 

All you need are a few insider opening questions to get you started with 
any group. You ask questions, listen to the responses, and indulge in 
elementary on-target conversation with them for a 

150 

How to Sound Like You Know All About Their Job or Hobby 151 

moment or two about their field. (Then change the subject ASAP! You 
dont want to fake you are more knowledgeable about their field than you 
really are.) 

Its All in the Opening Question 

A tennis player can tell immediately from just appraising your opening 
serve how good a player you are. Is it going to be great playing with you or 
a real bore? Its the same in communicating. Just from your verbal opening 
serve, someone knows if its going to be interesting talking with you about 
their life or interestsor dull, dull, dull. 


For example, suppose Im introduced to someone and the first words out 
of her mouth are, Oh, youre a writer. When are you going to write the great 
American novel? Yikes, I know Im taling with someone who is unfamiliar 
with my world. Well chat, but I prefer to change the subject. And soon, my 
conversation partner. 

If, however, my new acquaintance says, Oh youre a writer. Do you write 
fiction or nonfiction? Bingo! Now I know Im with a person who knows 
about my world. Why? Because that is the first question all writers ask each 
other. I enjoy talking to this inquisitor because I presume she has more 
insights into the wriing world. Even if we quickly get off the subject of 
writing, she has come across as a well-informed individual. 

Every job, every sport, every interest has insider opening quetions that 
everybody in the same field asksand its dumb ousider questions that they 
never ask each other. When an astronaut meets another astronaut, he asks, 
What missions have you been on? (Never How do you go to the bathroom 
up there?) A detist asks another dentist, Are you in general practice or do 
you have a specialty? (Never Heard any good pain jokes lately?) 

The good news is beginning Jobbledygook is an easy language. You 
dont need to master buzzwords, only a few opening questions 

to make you sound like an insider. Thenheres the fun part when you tell 
them youre not connected to their field, theyre all the more impressed. 
What a knowledgeable person! they say to themselves. 

Help! Everybody There Will Be an Artist 

Its not hard to harvest good Jobbledygook. Lets say youve been invited 
to a gallery opening where youll be meeting many artists. If you dont speak 
artist, go through your Rolodex to see if you have an artist friend or two. 

Aha, you found one. Well, sort of. Your friend Sally attended art school. 
You call her up and ask, Sally, I know this sounds silly but Ive been invited 
to an event where Im bound to be talking with a lot of artists. Could you 
give me a few good questions to ask? Sally might find your query a tad 
unusual, but your diligence should impress her. 

Maybe shell say, Well, ask artists what medium they work in. Medium? 
you ask. Sure, shell tell you. Thats the insiders way to ask if they 

work with acrylics, oil, charcoal, pen, and so forth. Oh. 

Dont ask artists to describe their work, she warns. They feel theirs is a 
visual medium that cant be described. 


Oh. And dont ask them if their work is in a gallery. Oh? That could be a 
sore point. Instead ask Is there anyplace I 

might see your work? Theyll love that because, even if theyre not 
represented by a gallery, they can invite you to their studio to possibly buy 
their work. 

How to Sound Like You Know All About Their Job or Hobby 153 

Technique #39 

Learn a Little Jobbledygook 

Big winners speak Jobbledygook as a second language. What is 
Jobbledygook? Its the language of other professions. 

Why speak it? It makes you sound like an insider. 

How do you learn it? Youll find no Jobbledygook cassettes in the 
language section of your bookstore, but the lingo is easy to pick up. Simply 
ask a friend who speaks the lingo of the crowd youll be with to teach you a 
few opening questions. The words are few and the rewards are manifold. 

Thats all you need to get startedtwo good opening art questions and a 
warning against the most-asked dumb outsider question. 

Lets say youve given a great opening serve with the right question on 
their job. Youve slammed a swift ball dead center into their conversational 
court. Happily, thinking theyre with an ace player, they answer your 
question. Then they put a little spin on the ball and send it lobbing right 
back into your court and its time for a follow-up question. Whoops, what to 
do now? 

If you dont want to come out of the bluffers closet just yet, you must 
master the next technique, Baring Their Hot Button. 

How to Bare Their Hot Button (Elementary Doc-Talk) 

My friend John, a physician, recently married a charming Japnese 
woman, Yamika. John told me the first time they were invited to a party to 
meet many of Johns colleagues, Yamika was panistricken. She wanted to 
make a good impression, yet she was tense about talking to American 
doctors. John was the only one shed ever met, and during their romance 
they didnt spend a whole lot of time discussing medicine. 

John told her, Dont worry about it, Yami. They all ask each other the 
same old questions. When you meet them, just ask, Whats your specialty 
and Are you affiliated with a hospital? 

Then, to get into deeper conversation, he continued, throw out questions 
like Hows your relationship with your hospital? or Hows the current 


medical environment affecting you? These are hot issues with doctors 
because everythings changing in health care. 

John said Yamika delivered the lines verbatim. She circulated the party 
asking the various doctors specialties and inquiring about their affiliations 
and relationships with their hospitals. As a result, she was the hit of the 
party. Many of Johns colleagues later congratulated him on having found 
such a charming and insighful woman. 

154 

How to Bare Their Hot Button (Elementary Doc-Talk) 155 

Getting the Real Grabber 

Its not just doctors. Every profession has concerns that are all the buzz 
within the industry. The rest of the world, however, knows little about these 
fixations. For example, independent booksellers constantly complain that 
big superstore chains are taking over the industry. Accountants lie awake 
nights worrying about liability insurance for faulty audits. And dentists 
grind their teeth over OSHA and EPA regulations. Oh, us writers, too. Were 
always bellyaching about magazines not paying us for electronic rights to 
our precious words. 

Suppose some hapless soul were unlucky enough to find hiself in a 
party of writers. Making conversation with these folks (who seldom know 
what they think until they see what they say) is no easy task for one who is 
accustomed to communicating in the spoken word. However, if before the 
party the nonwriter had called just one writer acquaintance and asked about 
the burning issues, hed have had hot conversation with the wordsmiths all 
ev ning. I call the technique Baring Their Hot Button. 

Back to the art show youre about to attend. You cant let Sally hang up 
yet. Shes given you the two best opening questions for 

Technique #40 

Baring Their Hot Button 

Before jumping blindly into a bevy of bookbinders or a drove of 
dentists, find out what the hot issues are in their fields. Every industry has 
burning concerns the outside world knows little about. Ask your informant 
to bare the industry buzz. Then, to heat the conversation up, push those 
buttons. 

artists. But dont let her go until you get the real conversational grabber. 
Ask her the hottest issues going on in the art world. She might think a 
minute and then say, Well, theres always art prices. 


Art prices? you ask. 

Yes, she explains. For example, in the 1980s the art world was very 
market-driven. Prices went sky-high because some investors and status 
seekers paid exorbitant amounts. We feel that kind of took art away from 
the masses. 

Wow, now youre really armed with some good insider art talk! 

See You at the Big One! 

While youre at it, dont forget to grill your informant for special insider 
greetings to use when youre with their gang. For example, actresses cringe 
if they hear good luck before a show, but they smile at well-wishers who 
say Break a leg! 

Break a leg, however, is not appropriate for runners before a marathon. 
Thats the last thought they want to have! The only thing they want to break 
is their personal record. Try Have a pesonal best! 

Firefighters who work on shift seldom see each other except, of course, 
at the biggest blazes. Thus the firefighters greeting See ya at the big one! 

Once, driving in a sleepy town youd have to work at getting lost in, I 
succeeded. I was hopelessly turned around. Happily, I spotted the firehouse 
and a couple of bored firefighters lounging out front. 

Excuse me, can you tell me the way back to Route 50? I called out the 
window. I could tell from their attitude they thought I was an idiot. 
Nevertheless, they lethargically pointed me in the right direction. As I drove 
off, I called out, Thanks guys, see ya at the big one! In the rearview mirror I 
saw huge smiles break out on their faces as they stood up in unison and 
waved good-bye. The disoriented dizzy blond driving off had won their 
respect with their insider salute. 

How to Secretly Learn About Their Lives 

Lets say your paper carrier has just hurled the newspaper from his bike 
to your front door. You pour a cup of coffee and get cofortable to catch up 
on whats happening in the world. Your world, that is. Do you flip first to the 
international news? The fashion se tion? The sports page? The 
entertainment section? Maybe the comics? 

Whichever section you usually flip to first, tomorrow DONT. Turn to 
any other section, preferably one you hardly ever read. Why? Because it 
will familiarize you with other worlds so that you can soon discuss anything 
with anybody, no matter how little you have in common. 


How about the real estate section? Yawn. Maybe you dont find real 
estate especially engrossing. However, sooner or later youre going to find 
yourself with a group of people who are dicussing properties, deals, and 
todays market. Scanning the real estate section just once every few weeks 
will keep you au courant with their conversation. 

The advertising column? Maybe you think the world would be a far, far 
better place without Madison Avenue. But your botom line wont be better 
off if you cant hold your own discussing matters with the marketing maven 
youve just contracted to adver157 

tise your companys widgets. Just a few peeks at the advertising news 
section and youll soon be chatting about campaigns and crative people, and 
doing print or TV. Instead of saying words, youll be saying copy. Instead of 
the agency, youll be bandying about real insider terms like the shop. 

Using outsider words is one of the biggest giveaways that you are not in 
the know. On the ship, if a passenger asked any of my staff, How long have 
you been working on the boat? theyd squelch a groan. Cruise staffers 
proudly worked on a ship, and the word boat revealed the passenger as a 
real landlubber. 

The right word can perform conversational miracles. In the receiving 
line, whenever passengers asked our laconic captain, When did you first 
become a master? or What was your first command? he would hold up the 
entire line of people snaking around the ballroom waiting to shake his hand. 
Captain Cafiero would enthusiastically recount his naval history to the 
savvy inquirer who might have just learned the words master or comand 
last week in the newspaper shipping notices. (If the passeger had simply 
said, How long have you been a captain? or What was your first boat? he or 
she would have gotten the ca tains usual Italian gentlemans version of the 
bums rush.) 

Soon youll become addicted to the high that establishing raport with so 
many people gives you. All it takes is reading diffeent sections of the 
newspaper. 

Pump Their Pulp for Even More Fuel 

Then, when you crave a bigger hit of insider lingo, start reading trade 
journals. Those are the closed-circulation magazines that go to members of 
various industries. Ask your friends in different jobs to lend you one so 
youll have even more fuel for the convers tional fire. 


All industries have one or two. Youll see big glossy rags with names 
like Automotive News, Restaurant Business, Pool and Spa 

How to Secretly Learn About Their Lives 159 

News, Trucking Industry, and even Hogs Today for people in the pig 
business. (Excuse me, they call themselves swine practitioners. Hey, you 
never know when, to make your next big sale, it will help to speak pig.) 
Any one issue will give you a sample of their lingo and inform you of the 
hottest issues in that field. 

When it comes to peoples hobbies and interests, browse through 
magazines on running, working out, bicycling, skiing, swimming, and 
surfing. Large magazine stores carry biker rags, boxer rags, bowler rags, 
even bull-riding rags. Youll find thousands of special-interest magazines 
published every month. 

Several years ago, I got hooked on buying a different one each week. It 
paid off quickly when a potential consulting client invited me to dinner at 
her home. She had a beautiful garden and, thanks to Flower and Garden 
Magazine, I could throw out insider terms like ornamentals, annuals, and 
perennials. I could even keep up when the discussion turned to the 
advantages of growing from seeds or bulbs. 

Because I was so fluent in flower, she invited me to take a longer walk 
with her to see her private back gardens. As we 

Technique #41 

Read Their Rags 

Is your next big client a golfer, runner, swimmer, surfer, or skier? Are 
you attending a social function filled with accountants or Zen Buddhistsor 
anything in between? There are untold thousands of monthly magazines 
serving every imaginable interest. You can dish up more information than 
youll ever need to sound like an insider with anyone just by reading the rags 
that serve their racket. (Have you read your latest copy of 

Zoonooz yet?) 

strolled, I gradually changed the subject from chrysanthemums to the 
consulting work I could do for her company. Who was leaing whom down 
the garden path? 

Is the world getting smaller, or are we getting bigger? Todays 
Renaissance man or woman is comfortable and confident anwhere. The 
next technique helps you be an insider wherever you find yourself on the 


planet, and it saves you from fulfilling the worlds fantasy of the ugly 
American. 

How to Talk When Youre in Other Countries 

Say youre traveling abroad on business and you want to be a global 
insider. Whats the first thing on your to-do list? Get a passport and a phrase 
book, right? After all, who wants to wander around Rome not knowing how 
to ask for a restroom? Or be thirsty in Kuala Lumpur not knowing how to 
ask for a soda? Hoever, theres something most of us forget to pack, often 
with dire consequencesa book on international customs. 

A friend of mine, a fellow speaker named Geraldine, was excited about 
her first speech in Japan. To be comfy on her long flight to Tokyo, she 
donned her favorite designer jeans and a casual jacket. Fourteen hours and 
6,737 miles later, four impeccably dressed Japanese gentlemen greeted her 
at Narita Airport. Smiing and bowing low, they handed her their business 
cards. With her carry-on bag in one hand, Geri took their cards with the 
other. She thanked them, glanced briefly at the cards, and packed them 
safely into her back pocket. She then pulled one of her business cards out of 
her purse and, sensitive to the fact that they might have difficulty 
pronouncing Geraldine, wrote her nickname Geri above her printed name. 
The gentlemen hovered over her card, turning it over to examine it a few 
times, before one of them put it in his briefcase. 

161 

When the five of them arrived at the hotel, they invited Geri for tea in 
the lobby. While sipping tea, the gentlemen presented her with a small gift 
which she eagerly opened. One of Geris most charming qualities is her 
instinctive warmth and effusiveness. She was thrilled with the gift and, in 
typical Geri style, she squealed, Oh, its beautiful! as she gave each of the 
gentlemen a little hug. 

At this point, the four Japanese gentlemen stood up in unson like four 
frowning Siamese twins and, bowing only very slightly, mumbled Sayonara 
and promptly left. Poor Geri was flabbergasted. What did she do wrong? 

Everything! First, the jeans. Even if youre coming off a biccle in Asia, 
you do not meet clients casually dressed. The second mistake was Geris 
vulgar handling of their business cards. In Asia, the business card is one of 
the most important protocol tools. It is always presented and accepted 
reverently with both hands. (Except in Moslem Asia where the left hand is 
considered unclean.) 


Geri then put their cards away much too quickly. In Asia, peple use 
business cards as a conversation starter. You chat about each others cards 
and work and do not put theirs away until they getly and respectfully place 
yours in safekeeping. Shoving it into her back jeans pocket was the ultimate 
disrespect. 

Geri didnt discover her fourth gaffe until she returned home. One of her 
colleagues Bill, a seasoned business traveler, analyzed the fiasco for her. 
Bill told her the reason the gentlemen had turned Geraldines card over and 
over when she gave it to them at the ai port was to find her name, title, and 
company printed in Japanese on the other side. The flip side of Geris card 
was, of course, blank. 

Then, fifth horror of horrors, Geri should not have written on the card. 
Cards in Asia are not exactly sacred, but one should never deface them with 
messy handwriting. 

The sad tale of Geri and the Japanese gets worse. Bill broke the bad 
news to her: she should not have opened the gift in front 

How to Talk When Youre in Other Countries 163 

of her clients. Why? Because in a land where saving face is critcal, it 
would be embarrassing to discover the gift they gave was not as nice as the 
one they received. (Yikes, Geri hadnt even given them a gift!) Gaffe 
number seven. 

Geris little squeal when receiving the gift was also a boo-boo. In Asia, 
the lower the tone of voice, the higher the rank. The final flub was, of 
course, giving the gentlemen a thank-you hug. Huging, highly revered in 
certain parts of the world is, in Japan, abs lutely unacceptable with a new 
client. 

Needless to say, Geri has not been invited back to Japan. However, she 
does have a gig coming up in El Salvador. This time shes smart. Shes 
studying up on the customs there. Happily, shes finding she can hug to her 
hearts content. However she shouldnt use her (or anybody elses) first name. 
Oh, and she must not intrduce herself as an American. After all, 
Salvadorans are Amercans, too! 

The differences round the world go on and on. Whenever I travel, I have 
to hit myself over the head and realize Im not in the anything-goes ol USA. 
I love to travel in jeans, Im an incurable hugger, and I cant wait to see whats 
in a gift box anybody gives me. However, whenever I plan to leave Uncle 


Sams shores, I check on foreign customs to see how much of myself I can 
be. 

Technique #42 

Clear Customs 

Before putting one toe on foreign soil, get a book on dos and taboos 
around the world. Before you shake hands, give a gift, make gestures, or 
even compliment anyones possessions, check it out. Your gaffe could gum 
up your entire gig. 

There are some excellent books on international customs. Youll find the 
names of a few in the notes. 1719 

Dont be like another hapless colleague of mine who almost blew a big 
business deal with a Brazilian. Just before signing the contract, he gave the 
OK sign with his thumb and forefinger. Litle did he know he was telling his 
new business partner to go have intercourse with himself. You never know 
until its too late. 

Now we come to where being an insider shows immediate, tangible, and 
calculable rewards. And where being an outsider really hurtsright in your 
pocket or purse. 

How to Talk Them into Getting the Insiders Price (on Practically 
Anything You Buy) 

Never underestimate human ingenuity when it comes to getting what 
you want. Many people expand the adage, Alls fair in love and war to All is 
fair in love, war, and buying what I want. To get a table at a posh restaurant 
on a busy night, using a celebrity name is an old ploy. My favorite ma”tre d 
told me he gets a lot of Robert De Niros phoning in a reservation. When 
their party of six or eight arrives, he hears, Im so sorry, Rob wasnt feeling 
well this evening. 

One woman, frustrated when her fake celebrity name didnt work, 
shouted at him, Look, who the hell do I have to be to get a table? Ill be 
anyone you want me to be, Goldie Hawn, Steffi Graf, Fergiejust tell me. 
Some people try a last-minute approach. They simply walk up to the ma” tre 
d at an overbooked restaurant, point to any name on the reservation book 
and say, Thats us. 

Youll witness the same cunning at overbooked hotels. Several months 
ago I was checking into a popular hotel for which, fortnately, I had a 
confirmed reservation. A loudmouthed man in front 

165 


of me in line shouted at the desk clerk, Whaddaya mean, no room? Im 
staying in this hotel tonight. If you dont have a room, Im sleeing right here 
on the floor. His temper tantrum was not working. 

And I warn you, he continued, I sleep in the nude! He got a room. These 
crafty childish tactics are not recommended. Rather, I 

suggest a more principled technique called Bluffing for Bargains. It was 
born one afternoon sitting with an insurance broker Mr. Carson. He was 
trying to sell me a homeowners policy. Of course I wanted the most 
coverage for the least cash. Carson was a smooth operator and he was 
patiently explaining to me in laymans terms the benefits of certain riders he 
was pushing. 

Just as he started discussing disasters like wars and hurricanes, his 
phone rang. With apologies, he picked up the receiver. It was one of his 
colleagues. Suddenly a metamorphosis took place before my eyes. The 
sophisticated salesman became a palsy-walsy, reglar, down-home kinda guy 
chatting it up with his old buddy about umbrellas. I thought they were 
discussing the weather. 

Then the conversation turned to floaters. I now assumed they were 
talking about an eye problem. It took a while for me to reaize that umbrella 
policies and floaters were part of the insurancese they were speaking. 

A few minutes later, Carson said, Yeah, OK, so long, buddy, and put the 
phone down. He cleared his throat and again tranmogrified back into the 
formal sales agent patiently defining daages and deductibles to a naeve 
client. 

Sitting there listening to bafflegab like subrogation and pro rata liability, 
I began to ponder, If Carsons colleague who just called wanted to buy 
insurance, he would have gotten a much better policy, much cheaper. In 
practically every industry, vedors give two prices on goods or servicesone 
to insiders and one to you and me. 

How to Talk Them into Getting the Insiders Price 167 

Before I let myself get angry about this, I thought it through. Is it 
unfair? Not really. If the vendor doesnt have to spend time being salesman 
or psychologist answering the endless stream of novice questions, he can 
afford to give his best price. Carson wouldnt have had to take twenty 
minutes explaining to his coleague (as he did to me) why, if a tornado takes 
your house, its considered an act of God. Therefore, you lose. When know 
edgeable associates buy products, the vendor is happily reduced to nothing 


more than a purchasing agent. For very little work, he makes a small profit 
and is satisfied. 

A little bit of knowledge goes a long way when youre buying 
something. If you have insight into your real estate brokers botom line, hes 
more apt to give you the better price. If you are facile with the insider 
words caterers and car salesmen use to pad their profits, if youre savvy to 
techniques moving companies and mechanics use to bilk the unsuspecting, 
if you are on the lookout for lawyers methods of fattening feesin short, if 
you know the ropes, you will not get ripped off. You dont need to know a 
lot, just a few insider terms. The pro assumes, since you are convesant in 
some esoteric industry terms, you also know the best deal and rock-bottom 
price. 

No one put it better than my housepainter, Iggy. Sure, he told me, you 
gotta know how to talk to a painter. Not me, but a lotta them other guys, 
theyre gonna get whatever they can. Its only human nature. Especially if 
youre a woman and you deal with em smart, like Im gonna tell you how, 
their hair will stand on end. Theyll say to themselves, Hey, dis is no babe in 
the woods. I beter deal straight. 

OK, Iggy, how? 

He said, Tell them guys, Look the walls need very little preping. Youre 
not going to have to spend much time scraping and spackling. Its a clean 
job. Iggy told me these few sentences alone 

can save you hundreds of dollars. Why? Right away the painter knows 
you know the score and that the most time-consuming part for him is 
preparing the surface (prepping in painterese). Therfore, its his biggest 
markup item. 

Then, Iggy continued, when you tell em there will be no cutting in 
[painting two colors next to each other], your price goes down again. Be 
sure and tell em not to leave any holidays [unpainted or sparsely painted 
spots] and you get a more careful job. Im only sorry I dont have an Iggy in 
every field to give me a crash course in how to deal. 

How to Deal When Theres No Iggy in Your Life 

Heres how to get the best price and the best deal from anyone. Find 
your Iggy Informer. If you have a friend in the business, get the lingo from 
him. If not, instead of going straight to the vendor you want to buy from, 
visit several others first. Talk with them. Learn a little lingo from each. 


For instance, suppose you want to buy a diamond. Instead of going right 
to your favorite jewelry shop and asking dumbbell dimond questions, go to 
the competition. Make friends with the salesclerk and pick up a few gems 
of diamondese. Youll learn jeelers say stones, not diamonds. When youre 
talking about the top of the stone, they say table; the widest part is the 
girdle; the botom is the cutlet. If the stone looks yellow, dont say yellow, 
say cape. If you see flaws, dont say flaws, say inclusions or gletz. If you 
still dont like the stone, dont say Id like to see something beter, say finer. 
(Dont ask me why. Thats just the way the diamond crowd talks.) 

Then, when youve got your lingo down, go to where you want to buy. 
Because you now speak diamond, you get a much better price. 

How to Talk Them into Getting the Insiders Price 169 

Technique #43 

Bluffing for Bargains 

The haggling skills used in ancient Arab markets are alive and well in 
contemporary America for big-ticket items. Your price is much lower when 
you know how to deal. 

Before every big purchase, find several vendorsa few to learn from and 
one to buy from. Armed with a few words of industryese, youre ready to 
head for the store where youre going to buy. 

Soon youll be asking furriers where the skins were dressed, moving 
companies for their ICC performance record, and lawyers the hourly rate of 
paralegals and associates. Then these folks, like Iggy the painter, will say to 
themselves, Hey, dis is no babe in the woods! better deal straight. 

Let us now delve deeper into the world of being an insider. This time we 
explore how to give your conversation partner the sense that you share not 
only experiences but the heavy stuff. You share beliefs and values in life. 


How to Talk to Anyone - 92 Little 
Tricks... 


PART FIVE 


How to Sound Like Youre Peas in a Pod 

Why, Were Just Alike! 

If you squint your eyes and look up carefully at a flight of birds, youll 
see finches flying with finches, swallows soaring with swalows, and yellow 
birds winging it with yellow birds. The avian apartheid escalates. Youll 
never see a barn swallow with a bank swallow, or even a yellow bird 
hanging out with a yellow finch. Somebody said it shorter: Birds of a 
feather flock together. 

Happily, humans are smarter than birds. In one respect, at least: we have 
brains capable of overcoming bias. Really smart human beings work 
together, play together, and break bread together. Does that mean their 
comfort level is high? Well, that depends on the human being. Our purpose 
here is not to exaine the absurdity of apartheid. It is to leave no stone 
unturned in making sure people are completely comfortable doing business 
or pleasure with you. 

It has been proven beyond a doubt, people are most recetive to those 
they feel have the same values in life. In one study, 

171 

individuals were first given a personality and beliefs test.They were 
then paired off with a partner and told to go spend time together. Before 
meeting, half the couples were told they were very similar in beliefs to their 
partner. The other half were told they were dissimilar. Neither statement 
was true. 

However, when quizzed afterward on how much they liked each other, 
partners who believed they were similar liked each other a lot more than the 
couples who thought themselves to be dissimilar, demonstrating we have a 
predisposition toward people we believe are just like us. We are most 
comfortable giving our business and friendship to those we feel share our 
values and beliefs in life. To that end I offer six techniques to create 
senstions of similarity with everyone you wish. 

Along with making more profound rapport with customers, friends, and 
associates, using the following techniques develops a deeper understanding 
and empathy with people of all races and backgrounds. It also opens doors 
that might otherwise be closed to you. 

How to Make Them Feel Youre of the Same Class 


Just like the finch flaps its wings faster than the gliding eagle, peple of 
different backgrounds move differently. For example, Weserners used to the 
wide-open plains stand farther from each other. Easterners, systematically 
sardined into subways and crowded busses, stand closer. Asian Americans 
make modest movements. Italian Americans make massive ones. 

At teatime, the finishing-school set genuflects and gracefully lowers 
derrieres onto the sofa. When the ladies reach for a cup, they hold the 
saucer in one hand and the cup in the other, pinkie ever so slightly 
extended. Folks who never finished any manners school make a fanny dive 
in the middle of the sofa and clutch the cup with both hands. 

Is one right? Is the other wrong? No. However, top commnicators know 
when doing business with a derriere-dipping pinkie extender or a fanny- 
plopping, two-fisted mug grabber, they darn well should do the same. 
People feel comfortable around people who move just like they do. 

I have a friend who travels the country giving an outrageous seminar 
called How to Marry the Rich. Genie was once in a Las Vegas casino when 
a television reporter asked if she could tell the real rich from the great 
pretenders. 

173 

Of course, Genie answered. 

All right, challenged the reporter. Who is the wealthiest man in this 
room? Convened at the next table were three men in tailored suits 
(Hayward of Mayfair, London, no doubt), hanmade shirts (Charvet of Place 
Vend™me in Paris, no doubt), and sipping scotch (single-malt Laphroaig 
from the Scottish island of Islay, no doubt). The reporter, naturally, assumed 
Genie would choose one of these likely candidates. 

Instead, with the scrutiny of a hunting dog, Genies eyes scanned the 
room. Like a trained basset hound, she instinctively pointed a long red 
fingernail at a fellow in torn jeans at a corner table. She murmured, Hes 
very rich. 

Flabbergasted, the reporter asked Genie, How can you tell? 

He moves like old money, she said. You see, Genie went on to explain, 
theres moving like old money. Theres moving like new money. And theres 
moving like no money. Genie could tell the unlikely chap in the corner was 
obviously sitting on big assets and all because of the way he moved. 

Technique #44 

Be a Copyclass 


Watch people. Look at the way they move. Small movements? Big 
movements? Fast? Slow? Jerky? Fluid? Old? Young? Classy? Trashy? 

Pretend the person you are talking to is your dance instructor. Is he a 
jazzy mover? Is she a balletic mover? Watch his or her body, then imitate 
the style of movement. That makes your conversation partner subliminally 
real comfy with you. 

How to Make Them Feel Youre of the Same Class 175 

Theyre Buying You, Too 

If youre in sales, copy not only your customers class but the class of 
your product as well. I live in a section of New York City called Soho, 
which is a few blocks above the famous-for-being-trashy Canal Street. 
Often, clutching my purse tightly and dodging the crowds on Canal Street, 
Ill pass a pickpocket-turned-salesmafor-the-day. He furtively looks around 
and flashes a greasy hankerchief at me with a piece of jewelry on it. Psst, 
wanna buy a gold chain? His nervous thiefs demeanor alone could get him 
arrested. 

Now, about sixty blocks uptown, youll find the fashionable and very 
expensive Tiffanys jewelry store. Occasionally, clutching my fantasies of 
being able to afford something therein, I stroll through the huge gilt doors. 
Imagine one of the impeccably dressed sales professionals behind the 
beveled glass counters furtively looking around and saying to me, Psst, 
wanna buy a diamond? 

No sale! 

Match your personality to your product. Selling handmade suits? A little 
decorum please. Selling jeans? A little cool, please. Selling sweat suits? A 
little sporty, please. And so on for whatever youre selling. Remember, you 
are your customers buying experence. Therefore you are part of the product 
theyre buying. 

How to Make Them Feel That Youre Like Family 

Have you ever been gabbing with a new acquaintance and, after a few 
moments, youve said to yourself, This person and I think alike! Were on the 
same wavelength. Its a fabulous feeling, almost like falling in love. 

Lovers call it chemistry. New friends talk of instant raport, and 
businesspeople say a meeting of minds. Yet its the same magic, that sudden 
sense of warmth and closeness, that strange sensation of Wow, we were old 
friends at once! 


When we were children, making friends was easier. Most of the kids we 
met grew up in the same town and so they were on our wavelength. Then 
the years went by. We grew older. We moved away. Our backgrounds, our 
experiences, our goals, our lifestyles became diverse. Thus, we fell off each 
others wavelengths. 

Wouldnt it be great to have a magic surfboard to help you hop right 
back on everybodys wavelength whenever you wanted? Here it is, a 
linguistic device that gets you riding on high rapport with everyone you 
meet. If you stand on a mountain cliff and shout hello-oh across the valley, 
your identical hello-oh thuders back at you. I call the technique Echoing 
because, like the mountain, you echo your conversation partners precise 
words. 

176 

How to Make Them Feel That Youre Like Family 177 

It All Started Across the Ocean 

In many European countries, youll hear five, ten, or more laguages 
within the language. For example, in Italy, the Sicilians from the south 
speak a dialect that seems like gobbledygook to northern Italians. In an 
Italian restaurant, I once overheard a diner discover his waiter was also 
from Udine, a town in northeastern Italy where they speak the Friulano 
dialect. The diner stood up and hugged the waiter like he was a long-lost 
brother. They started babbling in a tongue that left the other Italian waiters 
shrugging. 

In America we have dialects, too. We just arent conscious of them. In 
fact we have thousands of different words, depending on our region, our 
job, our interests, and our upbringing. Once, when traveling across the 
country, I tried to order a soda like a Coke or 7-Up in a highway diner. It 
took some explaining before the wairess understood I wanted what she 
called a pop. Perhaps because the English-speaking world is so large, 
Americans have a wider choice of words for the same old stuff than any 
language Ive encountered. 

Family members find themselves speaking alike. Friends use the same 
words, and associates in a company or members in a club talk alike. 
Everyone you meet will have his or her own language that subliminally 
distinguishes them from outsiders. The words are all English, but they vary 
from area to area, industry to indutry, and even family to family. 

The Linguistic Device That Says Were on the Same Wavelength 


When you want to give someone the subliminal feeling youre just alike, 
use their words, not yours. Suppose you are selling a car to a young mother 
who tells you she is concerned about safety because she has a young 
toddler. When explaining the safety features of the car, use her word. Dont 
use whatever word you call your kids. Dont even say child-protection lock, 
which was in your sales manual. Tell your prospect, No toddler can open 
the widow because of the drivers control device. Even call it a toddle 
protection lock. When Mom hears toddler coming from your lips, she feels 
you are family because thats how all her relatives refer to her little tyke. 
Suppose your prospect had said kid or infant. Fine, echo any word she used. 
(Well, almost any word. If shed said my brat, you might want to pass on 
Echoing this time.) 

Echoing at Parties 

Lets say you are at a party. Its a huge bash with many different types of 
people. You are first chatting with a lawyer who tells you her profession is 
often maligned. When it comes your turn to speak, say profession too. If 
you say job, it puts a subconscious barrier between you. 

Next you meet a construction worker who starts talking about his job. 
Now youre in trouble if you say, Well, in my profession . . . hed think you 
were being hoity-toity. 

After the lawyer and the construction worker, you talk to seeral 
freelancersfirst a model, then a professional speaker, finally a pop musician. 
All three of these folks will use different words for their work. The model 
brags about her bookings. The professional speaker might say bookings, but 
he is more apt to boast of his speaing engagements. A pop musician might 
say, Yeah, man, I get a lot of gigs. Its tough to memorize what they all call 
their work. Just keep your ears open and echo their word after they say it. 

Echoing goes beyond job names. For example if you are chating with a 
boat owner and you call his boat an it, he labels you a real landlubber. (He 
reverently refers to his beloved boat, of course, as a she.) If you listen 
carefully, you hear language sutleties you never dreamed existed. Would 
you believe using the wrong synonym for a seemingly uncomplicated word 
like have 

How to Make Them Feel That Youre Like Family 179 

labels you a know-nothing in somebody elses world? For exaple, cat 
lovers purr about having cats. But horse people would say owning horses. 
And fish folk dont own fish. They talk about keeing fish. Hey, no big deal. 


But if you use the wrong word, your conversation partner will assume, 
correctly, that you are a stranger in his or her hobbyland. 

The Peril of Not Echoing 

Sometimes you lose out by not Echoing. My friend Phil and I were 
talking with several guests at a party. One woman proudly told the group 
about the wonderful new ski chalet she had just puchased. She was looking 
forward to inviting her friends up to her little chalet in the mountains. 

Thats wonderful, said Phil, secretly hoping for an invittion. Where 
exactly is your cabin? KERPLUNK! There went Phils chances for an 
invitation to the ladys chalet. 

I couldnt resist. After the conversation, I whispered to my friend, Phil, 
why did you insult that woman by calling her chalet a cabin? Phil scratched 
his head and said, What do you mean insult her? Cabin is a beautiful word. 
My family has a cabin in Cape Cod and I grew up loving the word, the 
associations, the joy of a cabin. (In other words, the connotations of cabin.) 
Well, fine, Phil. The word cabin may be beautiful to you, but obviously the 
skier preferred the word chalet. 

Professional Echoing 

In todays sales environment, customers expect salespeople to be 
problem solvers, not just vendors. They feel you dont grasp their industrys 
problems if you dont speak their language. 

I have a friend, Penny, who sells office furniture. People in publishing, 
advertising, broadcasting, and a few lawyers are among her clients. Pennys 
sales manual says office furniture. However, she 

told me, if she used the word office with all of her clients, theyd assume 
she knew nothing about their respective industries. 

She told me her client, the purchasing officer in advertising, talks about 
his advertising agency. Pennys publishing client says publishing house. The 
lawyers talk about furniture for their firm, and her radio clients use the 
word station instead of office. Hey, Penny says, its their salt mine. They can 
call it whatever the heck they please. And, she added, if I want to make the 
sale, Id beter call it the same thing. 

Echoing Is Politically Correct Insurance 

Heres a quiz: Youre talking with a pharmacist and you ask her, How 
long have you worked at the drugstore? Whats wrong with that question? 

Give up? Its the word drugstore. Pharmacists abhor the word because it 
conjures up many industry problems. Theyre used to hearing it from 


outsiders, but its a tip-off that they are unaware of, or insensitive to, their 
professional problems. They prefer pharmacy. 

Technique #45 

Echoing 

Echoing is a simple linguistic technique that packs a powerful wallop. 
Listen to the speakers arbitrary choice of nouns, verbs, prepositions, 
adjectivesand echo them back. Hearing their words come out of your mouth 
creates subliminal rapport. It makes them feel you share their values, their 
attitudes, their interests, their experiences. 

How to Make Them Feel That Youre Like Family 181 

Recently, at a reception, I introduced one of my friends, Susan, as a day- 
care worker. Afterward Susan begged, Leil, pueeze do not call me a day- 
care worker. Were child-care workers. Whoops! Time and recent history 
quickly make certain terms archaic. 

A groups intense preference for one word is not arbitrary. Cetain jobs, 
minorities, and special-interest groups often have a hitory the public is not 
sensitive to. When that history has too much pain attached to it, people 
invent another word that doesnt have bitter connotations. 

I have a dear friend, Leslie, who is in a wheelchair. She says whenever 
anyone says the word handicapped, she cringes. Leslie says it makes her 
feel less than whole. We prefer you say person with a disability. She then 
gave a moving explanation. We peple with disabilities are the same as every 
other able-bodied peson. We say AB, she added. ABs go through life with 
all the same baggage we do. We just carry one extra piece, a disability. 

Its simple. Its effective. To show respect and make people feel close to 
you, Echo their words. It makes you a more sensitive comunicatorand keeps 
you out of trouble every time. 

How to Really Make It Clear to Them 

I recently had to make a presentation to fifteen men in a corprate 
meeting. OK, I said to myself as I stood up, fifteen Matians and one 
Venusian. No problem! Id read Men Are from Mars, Women Are from 
Venus. Id explored neurological differences in mens and womens brains. I 
knew all about gender-specific bodlanguage signals. Hey, I teach 
communications differences. I was well prepared to talk to these men, get 
my point across, and fend any questions. 

Everything started out fine. Id conceived my presentation clearly and 
concisely, developed each theme, and presented it flalessly. Then, I sat 


down and confidently invited questions and open discussion. 

Thats when it fell apart. All I remember is a horrifying barage of 
questions couched in football analogies. 

Do you think we dropped the ball on that one? one man asked. 

Yeah, another responded. But can we make a fumble recovery? 

Those two I understood. However, when it got to pass coerage and 
intentional grounding, I started to lose it. When one 

182 

How to Really Make It Clear to Them 183 

guy raved about a Hail Mary pass being needed to save the deal, I 
suffered the ultimate humiliation. I had to ask, Uh, what does that mean? 
The guys looked at each other knowingly and then smiled condescendingly 
as they explained it to me. 

That night I had sadistic fantasies of fifteen women running the 
company and one man left scratching his head as we bandied about 
childbirth analogies. 

We wont get his new proposal til the third trimester, reports the account 
exec. 

Yeah, but thats six months away. Lets get it by C-section, responds the 
comptroller. 

Why bother? asks the marketing VP. All his ideas are deveoped in vitro 
anyway. 

Im about to go into postpartum depression, murmurs the CEO. The lone 
male employee is left as confused and humiliated as I was in the face of 
football analogies. 

Ahem, the aim of this book is not to feed fiendish fantasies, but to 
improve communications. To that end, I offer the folloing technique based 
on analogies, not just football analogies. Because old-boy analogies are 
unsportsman-like conduct with the girls. 

On-Target Analogies Hit Bulls-Eye 

Analogies can be an effective communications toolif you evoke images 
from the life of the person you are talking to. Men dont use football 
analogies to obfuscate matters or to confuse women but to clarify situations 
for each other. Analogies from the sport bring situations to life for men 
because generally they watch more football than women. 

Moving on to other sports analogies: everyone knows what the speaker 
means when he or she hears, Well never strike out 


with this solution. Nevertheless, the image would be more copelling to a 
baseball fan as would analogies like caught on the fly, hitting the dirt, or 
throwing a spit ball. 

Youve heard people say, This solution is right on target. We all 
understand it. But the phrasing would be more dramatic for archery 
enthusiasts. If your listener were a bowler, speaking of gutter balls or big 
splits would bring whatever you were dicussing to life. If your business 
buddies were basketball fans, analogies like hook shot or air ball would 
land right in their basket. If your client wrestles, saying feints and scissor 
holds would be the way to grab him. 

These analogies might sound far-fetched to you. But they are potent 
communications tools when they evoke your conversation partners world. 
Why not use the most powerful terms possible to get your point across and 
make the sale? I call the technique Potent Imaging. 

Technique #46 

Potent Imaging 

Does your customer have a garden? Talk about sowing the seeds for 
success. Does your boss own a boat? Tell him or her about a concept that 
will hold water or stay afloat. Maybe he is a private pilot? Talk about a 
concept really taking off. She plays tennis? Tell her it really hits the sweet 
spot. 

Evoke your listeners interests or lifestyle and weave images around it. 
To give your points more power and punch, use analogies from your 
listeners world, not your own. Potent Imaging also tells your listeners you 
think like them and hints you share their interests. 

How to Really Make It Clear to Them 185 

Pardon me while I return momentarily to my sadistic fantasies of the 
hopelessly confused lone male employee. The all-female management team 
is now arguing the corporate strategy using, not football of course, but 
ballet analogies. 

I say lets do the corporate takeover allegro, she suggests. 

Nah, you gotta go adagio in these matters, her colleague responds. 

But what if they do a tour jetZ while were poised in fifth? Cmon did 
you ever see a good pas seul from their president? The top woman settles it. 
I say lets just give him a little 

rZvZrence, and then a grand battement in the balls. 


How to Make Them Feel You Empathize (Without Just Saying Yep, Uh 
Huh, Yeah) 

While listening to someone talk, we often vocalize uh huh or purr 
throaty little umm sounds to reassure the speaker we have heard their 
words. In fact, with some its such a habit, the noises escape their throats 
unconsciously. My friend Phil is a consumate, constant, and incontinent 
ummer whenever Im talking. Occasionally, if Im feeling contentious after 
hes given one of his agreeable umms in response to something Ive said, I 
challenge him with, OK, Phil, what did I say? 

Uh, well, gosh... Phil has no idea. Its not his fault. Hes male. Men are 
especially guilty of the not-really-listening umm habit. Once, when I was on 
a monologue about nothing in paticular, Phil was on a real umm roll. To test 
his listening skills, I slipped in, Yes, this afternoon I think Ill go out and get 
tattooed all over my body. 

Phil nodded his habitual uh huh. 

Well, umming is better than a blank stare. However, its not the choice of 
top communicators. Try replacing your umms with full-blown empathizers. 

186 

How to Make Them Feel You Empathize 187 

What Are Empathizers? 

Empathizers are simple, short, supportive statements. Unlike uh huh, 
they are complete sentences such as I can appreciate you decided to do that, 
or That really is exciting. Empathizers can be one-sentence positive 
critiques like Yes, that was the honoable thing to do, or Its charming you 
felt that way. 

When you respond with complete sentences instead of the usual grunts, 
not only do you come across as more articulate, but your listener feels that 
you really understand. 

Of course, you pay a price. To use the right empathizers, you do need to 
listen. 

Now lets fine-tune this technique and explore advanced empathizing. 

Technique #47 

Employ Empathizers 

Dont be an unconscious ummer. Vocalize complete sentences to show 
your understanding. Dust your dialogue with phrases like I see what you 
mean. Sprinkle it with sentimental sparklers like Thats a lovely thing to say. 
Your empathy impresses your listeners and encourages them to continue. 


How to Make Them Think You See/Hear/Feel It Just the Way They Do 

About ten years ago, I had a roommate named Brenda. Brenda was a tap 
dance teacher who didnt just tap dance to make a liing. She lived to tap. 
Posters of Bill Bojangles Robinson and Charles Honi Coles plastered her 
walls. She didnt walk around the house. She tapped her way from room to 
room. It was noisy, but at least, when a phone call came for Brenda, I never 
had troble finding her. 

Once I asked Brenda when she got interested in tap. She said, From the 
moment I first opened my ears. Her ears? I thought, thats strange. Most 
people say from the moment I opened my eyes. At that moment, I realized 
Brenda saw the world more through her ears than her eyes. 

We all perceive the world through five senses. We see the world. We 
hear the world. We feel the world. We smell the world. And we taste the 
world. Therefore, we talk in terms of those five senses. Proponents of 
neurolinguistic programming (NLP) tell us, for each person, one sense is 
stronger than others. For Brenda, it was her hearing. 

Brenda told me she grew up in a dark apartment below street level in 
New York City. She remembers, as an infant, hearing the pitter-patter of 
feet walking just above her crib on the sidewalk. 

188 

How to Make Them Think You See/Hear/Feel It Just the Way They Do 
189 

As a toddler, her tiny ears were bombarded with honking horns, 
shrieking sirens, and tire chains slapping the icy streets. She espcially 
remembers the clumpety-clomp of police horses hoofs on the pavement 
outside her window. Her first perceptions of the ouside world came to her 
through her ears. To this day, sound doinates her life. Brenda, the tap 
dancer, is an auditory person. 

Since neurolinguists suggest invoking our listeners strongest sense, I 
tried a few auditory references on Brenda. Rather than saying, That looks 
good to me, Id say That sounds good. Instead of saying, I see what you 
mean, Id say, I hear you. When I used these auditory references, I felt she 
paid more attention. 

So I started listening very carefully to all my friends to dicover which 
was their primary perception. Sometimes Id hear visual references like 

I see what you mean. That looks good to me. I cant picture myself doing 
that. I take a dim view of that idea. From my perspective... 


Wow, I thought I was really on to something! 

A Wrinkle Develops 

But then, whoops, at other times, Id hear that same friend say 

Yeah, I hear you. Sure, that sounds good to me. I kept saying to myself 
it would work. 

That has a negative ring to it. He really tuned out on the whole idea. 
Something tells me... 

This wasnt going to be quite as easy as Id expected. However, I wasnt 
ready to give up. 

Once, Brenda and I went skiing with several friends. That night we 
were at a party. One of our friends was telling a group of people, The ski 
slopes were beautiful. Everything was so crytal clear and white. 

A visual person? I asked myself. 

Another skier added, The feel of the fresh snow on our faces was 
terrific. 

Aha, a kinesthetic person, I mused silently. 

Sure enough, just then, Brenda said, Today was so silent. The only 
sound you could hear was the wind in your ears as you came swooshing 
down the slopes. That little riff convinced me there was something to it. 

However, I still found it difficult to discern ones primary sense. 

A Simple Solution 

Heres what Ive found does work, and it doesnt take too much detective 
work on your part. I call the technique Anatomically Correct Empathizers, 
and its easy to master. Unless it is obvious the person you are speaking with 
is primarily visual, auditory, or kinesthetic, simply respond in his or her 
mode of the moment. Match your empathizers to the current sense someone 
is talking through. For example, suppose a business colleague describing a 
financial plan says, With this plan, we can see our way clear in six months. 
Since this time shes using primarily visual references, 

How to Make Them Think You See/Hear/Feel It Just the Way They Do 
191 

say I see what you mean or You really have a clear picture of that 
situation. 

If, instead, your colleague had said, This plan has a good ring to it, youd 
substitute auditory empathizers like It does sound great, or I hear you. 

A third possibility. Suppose she had said, I have a gut feeling this plan 
will work. Now you give her a kinesthetic empathizer like I can understand 


how you feel, or You have a good grasp of that problem. 

What about the other two senses, taste and smell? Well, Ive never run 
up against any gustatory or olfactory types. But you could always 
compliment a chef by saying, Thats a delicious idea. And if you are talking 
to your dog (olfactory, of course), tell him The whole idea stinks. 

The next technique helps create affinity with a single word. 

Technique #48 

Anatomically Correct Empathizers 

What part of their anatomy are your associates talking through? Their 
eyes? Their ears? Their gut? 

For visual people, use visual empathizers to make them think you see 
the world the way they do. For auditory folks, use auditory empathizers to 
make them think you hear them loud and clear. For kinesthetic types, use 
kinesthetic empathizers to make them think you feel the same way they do. 

How to Make Em Think We (Instead of You vs.Me) 

By just eavesdropping for a few moments on any two people chating, 
you could tell a lot about their relationship. You could tell if they were new 
acquaintances or old friends. You could tell whether a man and a woman 
were strangers or a couple. 

You wouldnt even need to hear friends call each other pal, buddy, or 
mate. You wouldnt need to hear a man and a woman whisper dear, 
sweetheart, or turtle dove. It wouldnt matter what they were discussing or 
even their tone of voice. You could even be blindfolded and tell a lot about 
their relationship because the technique Im about to share has nothing to do 
with body language. 

How? A fascinating progression of conversation unfolds as people 
become closer. Heres how it develops: 

Level One: ClichZs 

Two strangers talking together primarily toss clichZs back and forth. 
For instance, when chatting about the universally agreeupon worlds dullest 
subjectthe weatherone stranger might say to the other, Beautiful sunny 
weather weve been having. Or, Boy, some rain, huh? Thats level one, 
clichZs. 

192 

How to Make Em Think We (Instead of You vs. Me) 193 

Level Two: Facts 


People who know each other but are just acquaintances often dicuss 
facts. You know, Joe, weve had twice as many sunny days this year to date 
as last. Or, Yeah, well, we finally decided to put in a swimming pool to beat 
the heat. 

Level Three: Feelings and Personal Questions 

When people become friends, they often express their feelings to each 
other, even on subjects as dull as the weather. George, I just love these 
sunny days. They also ask each other personal quetions: How about you, 
Betty? Are you a sun person? 

Level Four: We Statements 

Now we progress to the highest level of intimacy. This level is richer 
than facts and creates more rapport than feelings. Its we and us statements. 
Friends discussing the weather might say, If we keep having this good 
weather, itll be a great summer. Lovers might say, I hope this good weather 
keeps up for us so we can go swimming on our trip. 

A technique to achieve the ultimate verbal intimacy grows out of this 
phenomenon. Simply use the word we prematurely. You can use it to make 
a client, a prospect, a stranger feel you are already friends. Use it to make a 
potential romantic partner feel the two of you are already an item. I call it 
the Premature We. In casual conversation, simply cut through levels one 
and two. Jump straight to three and four. 

Ask your prospects feelings on something the way you would query a 
friend. (George, how do you feel about the new govenor?) Then use the 
pronoun we when discussing anything that might affect the two of you. (Do 
you think were going to prosper during his administration?) Make it a point 
to concoct we sentences, the kind people instinctively reserve for friends, 
lovers, and other intimates. (I think well survive while the governors in 
office.) 

The word we fosters togetherness. It makes the listener feel connected. 
It gives a subliminal feeling of you and me against the cold, cold world. 
When you prematurely say we or us, even to strangers, it subconsciously 
brings them closer. It subliminally hints you are already friends. At a party, 
you might say to someone standing behind you at the buffet line, Hey, this 
looks great. They really laid out a nice spread for us. Or, Uh-oh, were going 
to get fat if we let ourselves enjoy all of this. 

Well, we have just explored how to copy our conversation partners 
movements with Be a Copyclass, echo their words, evoke Potent Images 


from their world, create a bond through their prmary sense with 
Anatomically Correct Empathizers, and establish subliminal friendship with 
words like we. 

What else do friends, lovers, and close associates have in comon? A 
history. The final technique in this section is a device to give a fairly new 
acquaintance the warm and fuzzy feeling the two of you have been together 
for a long, long time. 

Technique #49 

The Premature We 

Create the sensation of intimacy with someone even if youve met just 
moments before. Scramble the signals in their psyche by skipping 
conversational levels one and two and cutting right to levels three and four. 
Elicit intimate feelings by using the magic words we, us, and our. 

How to Create a Friendly Private Joke with Them 

Lovers whisper phrases in each others ears that mean nothing to anyone 
but themselves. Friends crack up over a few words that sound like 
gobbledygook to anyone overhearing them. Close busness associates 
chuckle about shared experiences. 

One company Ive worked with has seen reengineering, empowerment, 
TQM, and team building come and go in one decade. At company parties, 
the employees never fail to crack up over the time when the whole 
companymanagers to mail-room clerksscrambled up a twenty-nine-foot 
pole together all in the name of team building. The CEO slipped down the 
pole and broke his big toe. At the next weekly meeting, the CEO shook his 
crutch and caustically announced, No more team exercises! Thus, the death 
of team buildingand the birth of a private joke. 

Out of shared experiences like this, a company culture grows. These 
employees have a history and a language to go with it. To this day, 
whenever they want to put an abrupt end to any idea, they say, Lets shake a 
crutch at it or Lets slide that one down the flagpole. They all smile. Nobody 
knows what they mean except fellow employees. 

The playwright Neil Simon, sometimes with a single word, can make an 
entire Broadway audience understand two perform195 

ers onstage are either married or longtime friends. The actor siply says 
something to the actress that makes no sense to the audence. Then both of 
them laugh uproariously. Everybody gets the message: these two people are 
an item. 


Every time my friend Daryl and I meet, we dont say Hello. We say 
Quack. Why? We met at a party five years ago and, in our first 
conversation, Daryl told me he grew up on a duck farm. When I told him Id 
never seen a duck farm, he performed the best human imitation of a duck Id 
ever seen. He flipped his head side to side looking at me first out of one 
eye, then the other, all the while flapping his arms and quacking. I got such 
a laugh out of his performance that it inspired him to do a full flat-footed 
duck waddle for me. It was contagious. Together we waddled around the 
room flapping and quacking. We made absolute fools of ouselves that 
evening. 

The next day, my phone rang. I picked up the receiver to hear, not 
Hello, this is Daryl, but simply, Quack. Im sure thats 

Technique #50 

Instant History 

When you meet a stranger youd like to make less a stranger, search for 
some special moment you shared during your first encounter. Then find a 
few words that reprieve the laugh, the warm smile, the good feelings the 
two of you felt. Now, just like old friends, you have a history together, an 
Instant History. 

With anyone youd like to make part of your personal or professional 
future, look for special moments together. Then make them a refrain. 

How to Create a Friendly Private Joke with Them 197 

what started our friendship. To this day, every time I hear his Quack on 
the phone, it floods me with happy, if a tad embarassing, memories. It 
recalls our history and renews our friendship no matter how long its been 
since we last quacked at each other. 

Now Whats Left? 

Chemistry, charisma, and confidence are three characteristics shared by 
big winners in all walks of life. Part One helped us make a dynamic, 
confident, and charismatic first impression with body language. In Part 
Two, we put smooth small-talk lyrics to our body ballet. Then in Part Three, 
we seized hints from the big boys and big girls so were contenders for lifes 
big league. Part Four rescued us from being tongue-tied with folks with 
whom we have very litle in common. And in Part Five, we learned 
techniques to create instant chemistry, instant intimacy, instant rapport. 

Whats left? You guessed itmaking people feel really good about 
themselves. But compliments are a dangerous weapon in todays world. One 


mishandling and you can butcher the rel tionship. Let us now explore the 
power of praise, the folly of flatery, and how you can use these potent tools 
effectively. 


How to Talk to Anyone - 92 Little 
Tricks... 


PART SIX 


How to Differentiate the Power of Praise from the Folly of Flattery 

Kids are experts at getting what they want. Perched on Papas knee, Oh 
Daddy, youre so wunnerful. I know youll buy me that new doll. The next 
morning, with Mama in the supermarket, Oh Mommy, I love you. Youre the 
most bestest mommy in the world. I know youll buy me that chocolate 
munchie. 

From the hungry infants instinctive cooing as Mommy approaches the 
crib to the car salesmans calculated praise as the prospect walks into the 
showroom, compliments come naturally to people when they want 
something from somebody. In fact, compliments are the most widely used 
and thoroughly endorsed of all getting-what-you-want techniques. When 
Dale Carnegie wrote Begin with praise, fifteen million readers took it to 
heart. Most of us still think praise is the path to extracting what we want 
from someone. 

And yes, if its as simple as dolls from daddy and munchies from 
mommy, it may be. But the business world has changed 

199 

dramatically since Dale Carnegies day. In todays world, not every 
smiling flatterer has the power to procure through praise. 

The Malaise of Unskilled Praise 

You give someone a compliment. You smile, waiting to see the warm 
feelings engulf the recipient. You may have to wait a long time. 

If he or she has a speck of suspicion your praise is self-serving, it has 
the opposite effect. If your compliment is insincere or unskilled, it can 
wreck your chances of ever being trusted by that person again. It can abort a 
potential relationship before it ever gets off the runway. 

However, skilled praise is a different story. When done well, it gives the 
relationship immediate liftoff. It can make a sale, win a new friend, or 
rejuvenate a marriage on a golden anniversary. 

What is the difference between praise that lifts and flattery that flattens? 
Many factors enter the equation. They include your sincerity, timing, 
motivation, and wording. They also involve the recipients self-image, 
professional position, experience with co pliments, and judgment of your 
powers of perception. Of course it entails the relationship between the two 
of you and how long you have known each other. If youre complimenting 


someone by phone, E-mail, or snail mail, it even involves subtleties such as 
whether youve ever seen his or face, either in person or a photograph. 

Mind boggling, isnt it? Sociologists research shows: 1) a copliment 
from a new person is more potent than from someone you already know, 2) 
your compliment has more credibility when given to an unattractive person 
or an attractive person whose face youve never seen, 3) you are taken more 
seriously if you preface your comments by some self-effacing remarkbut 
only if your listener perceives you as higher on the totem pole. If youre 
lower, your 

How to Differentiate the Power of Praise from the Folly of Flattery 201 

self-effacing remark reduces your credibility. Complicated, this 
complimenting stuff. 

Rather than dizzying ourselves with the surfeit of specific studies, lets 
just put some terrific techniques in our little bag of tricks. Each of the 
following meets all the criteria of social scietists findings. Here are nine 
effective ways to praise in the new millennium. 

How to Compliment Someone (Without Sounding Like Youre 
Brownnosing) 

The risk in giving a compliment face-to-face is, of course, that the 
distrustful recipient will assume you are indulging in shameless, obsequious 
pandering to achieve your own greedy goals. 

Its a sad reality about compliments. If you lay a big one out of the blue 
on your boss, your prospect, or your sweetie, the reciient will probably 
think youre brownnosing. Your main squeeze will assume youre suffering 
guilt over something youve done. So whats the solution? Hold back your 
sincere esteem? 

No, simply deliver it through the grapevine. The grapevine has long 
been a trusted means of communication. From the days when Catskills 
comics insisted the best ways to spread news were telephone, telegraph, and 
tell-a-woman, we have known it works. Unfortunately the grapevine is most 
often associated with bad news, the kind that goes in one ear and over the 
back fence. But the grapevine need not be laden only with scuttlebutt and 
sour grapes. Good news can travel through the same filament. And when it 
arrives in the recipients ear, it is all the more delectable. This is not a new 
discovery. Back in 1732, Thomas Fuller wrote, Hes my friend that speaks 
well of me behind my back. Were 

202 


How to Compliment Someone (Without Sounding Like Youre 
Brownnosing) 203 

more apt to trust someone who says nice things about us when we arent 
listening than someone who flatters us to our face. 

No-Risk Praise (Do It Behind Their Back) 

Instead of telling someone directly of your admiration, tell somone who 
is close to the person you wish to compliment. For instance, suppose you 
want to be in the good graces of Jane Smith. Dont directly compliment 
Jane. Go to her close associate Diane Doe and say, You know, Jane is a very 
dynamic woman. She said something so brilliant in the meeting the other 
day. Someday shell be running this company. I place ten-to-one odds your 
comment will get back to Jane via the grapevine in twenty-four hours. 
Diane will tell her friend, You should hear what so n so said about you the 
other day. 

When you gave Grapevine Glory to Jane, Diane became the carrier 
pigeon of that compliment. Which leads us to the next technique where you 
become the carrier pigeon of other peoples compliments. 

Technique #51 

Grapevine Glory 

A compliment one hears is never as exciting as the one he overhears. A 
priceless way to praise is not by telephone, not by telegraph, but by tell-a- 
friend. This way you escape possible suspicion that you are an apple- 
polishing, bootlicking, egg-sucking, bac scratching sycophant trying to win 
brownie points. You also leave recipients with the happy fantasy that you 
are telling the whole world about their greatness. 

HowtoBea Carrier Pigeon of Good Feelings 

Carrier pigeons have a long and valiant history. The dauntless winged 
messengers, often maimed by shellfire and dying after delivering their 
messages, have saved the lives of thousands. One tenacious little bird 
named Cher Ami is credited with saving two hundred lives during the 
Battle of the Argonne in World War I. The brave one-legged little birdie, 
one of his wings shot through, carried a message dangling from his 
remaining ligament. The blood-smeared little ball of feathers arrived just in 
time to warn that the Germans were about to bomb the city. 

Stumpy Joe, another plucky pigeon, had such a heroic battlscarred 
career that his fans stuffed him, mounted him, and put him on display in the 
National Air Force Museum in Dayton, Ohio. And millions of other brave 


birds have brought joyful mesages to racing-pigeon enthusiasts around the 
world. In that fine tradition, I present the complimenting technique I call 
Carrier Pigeon Kudos. 

Whenever you hear a laudatory comment about someone, dont let it end 
there. You dont need to write it, roll it up in a casule, strap it to your leg like 
Stumpy Joe, and fly it to the recipent. Nevertheless, you can remember the 
kudo and verbally carry it to the person who will get the most pleasurethe 
person who was complimented. 

204 

How to Be a Carrier Pigeon of Good Feelings 205 

Keep your ears open for good things people say about each other. If 
your colleague Carl says something nice about another colleague, Sam, pass 
it on. You know, Sam, Carl said the nicest thing about you the other day. 

Your sister tells you your first cousin is a dynamite relative. Go ahead 
and call Cuz. 

Your mother tells you she thinks Manny did a great job moing the lawn. 
Pass it on to him. Hey, we all like a little apprecition, even from Mom. 

Heres where it benefits you. Everyone loves the bearer of glad tidings. 
When you bring someone third-party kudos, they apprciate you as much as 
the complimenter. Call it gossip if you like. This is the good kind. 

Carry More Cargo than Compliments 

Another way to warm hearts and win friends is to become a carier 
pigeon of news items that might interest the recipient. Call, mail, or E-mail 
people with information they might find interestTechnique #52 

Carrier Pigeon Kudos 

People immediately grow a beak and metamorphosize themselves into 
carrier pigeons when theres bad news. (Its called gossip.) Instead, become a 
carrier of good news and kudos. Whenever you hear something 
complimentary about someone, fly to them with the compliment. Your fans 
may not posthumously stuff you and put you on display in a museum like 
Stumpy Joe. But everyone loves the carrier pigeon of kind thoughts. 

ing. If your friend Ned is a furniture designer in North Carolina and you 
see a big article in the Los Angeles Times about furniture trends, fax it to 
him. If your client Sally is a sculptor in Seattle and you see her work in 
someones home in New York, send her a note. 

My friend Dan lives in San Francisco, and whenever he runs across 
anything in the paper on communications, he clips it and sends it to me. No 


note, just FYIRegards, Dan in the corner. Hes like my own private West 
Coast clipping service. 

Try it. Think of the money youll save on greeting cards. A relevant 
clipping is the big winners way of saying, Im thinking of you and your 
interests. 

How to Make Em Feel Your Admiration Just Slipped Out 

Heres yet another caress for someones ego. Dont give a blatant 
compliment. Merely imply something magnificent about your coversation 
partner. Several months ago, I was visiting an old friend in Denver whom I 
hadnt seen in a long time. When he came to my hotel to pick me up, he 
said, Hello, Leil, how are you? Then he paused, looked at me, and said, 
Youve obviously been well. Wow, I felt terrific. He implied I looked good 
and that made my evening. 

Guess the Good Lord decided I shouldnt have too swollen a head, 
however, because later that evening, after my friend dropped me off, I got 
into the hotel elevator. A maintenance man entered at the third floor. He 
smiled at me. I smiled back. He looked at me again and said, Gosh, maam, 
was you a model? [Oh, man, was I feeling on top of the world now!]... 
when you was young? he continued. 

CRASH! Why couldnt he have zipped his lip before the zinger? I loved 
the implication in the first part of his comment. But the second implied I 
was now an old lady. Ruined my next day. Heck, his unintentional low blow 
ruined my week. In fact I still feel wretched about it. 

207 

You have to be careful of unintentional bad implications. If, visiting a 
new city, you stop someone on the street and say, Excuse me, could you tell 
me if there are any fine dining restaurants nearby? you are implying the 
passerby is a person of taste. If, however, you ask that same passerby, Hey, 
know any down and dirty bars in this burg? your implication is entirely 
different. Find a way to imply magnificent qualities of those you wish to 
indrectly compliment. 

Technique #53 

Implied Magnificence 

Throw a few comments into your conversation that presuppose 
something positive about the person youre talking with. But be careful. 
Dont blow it like the welintentioned maintenance man. Or the southern boy 


who, at the prom, thought he was flattering his date when he told her, Gosh, 
Mary Lou, for a fat gal you dance real good. 

How to Win Their Hearts by Being an Undercover Complimenter 

Next in our agglomeration of joy spreaders is a technique I call 
Accidental Adulation. Once, at a small dinner party, the subject turned to 
space travel. The gentleman seated to my right said, Leil, youre much too 
young to remember this, but when Apollo 11 landed on the moon... 

If my life depended on it, I couldnt tell you what the chap said next. I 
simply remember smiling to myself and stretching to get a glimpse of my 
youthful self in the dining-room mirror. Of course I remember July 1969. 
Like the rest of the world, I was glued to the television watching Neil 
Armstrongs size 9 1U2 B boot hit the moon. However, I certainly was not 
thinking of moon travel at that dinner party. I was too busy reveling in the 
fact that this lovely man didnt think I was old enough to remember 1969. I 
assumed his opinion of my youthfulness just slipped out. Ther fore it must 
be sincere. 

Sure! Now that I think about it, he probably knew darn well I was old 
enough to remember the moon landing. I bet he was 

209 

using the maneuver Accidental Adulation. But it doesnt matter. My 
warm memories of him remain. Accidental Adulation is sliping praise into 
the secondary part of your point, putting it in vebal parentheses. 

Try It. Youll Like It. Theyll Love It. 

Try Accidental Adulation and see smiles break out on the faces of the 
recipients. Tell your sixty-five-year-old uncle, Anyone as fit as you would 
have zipped right up those steps, but boy, was I out of breath. Tell a 
colleague: Because youre so knowledgeable in contract law, you would 
have read between the lines, but stupidly, I signed it. 

You run the danger, of course, that you will please the reciient so 
profoundly with your parenthetical praise, he or she wont hear your main 
point. 

So far we have explored four covert compliments: Grapevine Glory, 
Carrier Pigeon Kudos, Implied Magnificence, and Accdental Adulation. 
There are times, of course, when blatant praise does work. The next 
techniques will hone your skills in this prcarious but rewarding venture. 

Technique #54 

Accidental Adulation 


Become an undercover complimenter. Stealthily sneak praise into the 
parenthetical part of your sentence. 

Just dont try to quiz anyone later on your main point. The joyful jolt of 
your accidental adulation strikes them temporarily deaf to anything that 
follows. 

How to Make Em Never Forget You with a Killer Compliment 

Would you like to have a little trick up your sleeve potent enough to 
kick start commerce, ignite a friendship or even a love affair? Ill give you 
one, but only if you heed its warning label. You must register your tongue 
as a lethal weapon once youve mastered the following technique. Its called 
the Killer Compliment. 

It was born one night some years ago after my then-roommate, 
Christine, and I had just returned home from a holiday party. As we were 
taking off our coats, she had a silly smile on her face and a faraway look in 
her eye. 

Christine, are you OK? I asked. Oh yes, she purred. Im going to go out 
with that man. Man? What man? Oh, you know, she said, chastising me for 
not knowing, the 

one who told me I had beautiful teeth. Teeth! 

That night I happened to walk by the bathroom door as Christine was 
getting ready for bed. I saw her grinning at herself in the mirror, tilting her 
head from side to side, and brushing each individual tooth. All the while she 
kept her eyes glued to the miror, inspecting each one for the beauty her new 
admirer comented on. I realized the fellow who had given Christine the 

211 

unusual compliment had made her dayand had made a killer impression 
on her. Thus the Killer Compliment came into being. What is the Killer 
Compliment? It is commenting on some very personal and specific quality 
you spot in someone. A Killer Compliment is not I like your tie or Youre a 
very nice person. (The first is not personal enough and the second is not 
specific enough.) A Killer Compliment is more like What exquisite eyes 
you have, (very specific) or You have a wonderful air of honesty 

about you, (very personal). Because delivering your first Killer 
Compliment is difficult, I 

trick my seminar participants into pulling it off. About midway through 
the program, Ill ask them to close their eyes and think about a partner they 
had in an earlier exercise. Then I say, Now recall one attractive physical 


quality or personality trait you observed in your partner. Not one you would 
necessarily comment on, I caution. Perhaps your partner had a lovely smile 
or a twikle in her eye. Perhaps he exuded a sense of calm or credibility. Got 
it in your mind? 

Then the thunderbolt: OK, now go find your partner and tell them the 
nice quality you noticed. What? Tell them? The thought paralyzes them. 
One by one, however, they courageously seek their partners and deliver 
their Killer Compliments. As peple hear a stranger tell them they have 
beautiful hands or pentrating brown eyes, joy fills the room. Laughter 
explodes in every corner. I am now looking out at a sea of smiles and happy 
blushes. Everyone loves receiving his or her personal Killer Compliment. 
And everyone develops friendly feelings toward the giver. 

The Killer Compliment Users Manual 

Just like a cannon, if you dont use the Killer Compliment corectly, it can 
backfire. Heres the users manual that comes with the mighty missile. 

How to Make Em Never Forget You with a Killer Compliment 213 

Technique #55 

Killer Compliment 

Whenever you are talking with a stranger youd like to make part of your 
professional or personal future, search for one attractive, specific, and 
unique quality he or she has. 

At the end of the conversation, look the individual right in the eye. Say 
his or her name and proceed to curl all ten toes with the Killer Compliment. 

Rule #1: Deliver your Killer Compliment to the recipent in private. If 
you are standing with a group of four or five people and you praise one 
woman for being fit, every other woman feels like a barrel of lard. If you 
tell one man he has wonderful carriage, every other feels like a hunchback. 
You also make the blushing recipient uncomfortable. 

Rule #2: Make your Killer Compliment credible. For example, Im tone- 
deaf. If Im forced to sing even a simple song like Happy Birthday, I sound 
like a sick pig. If anyone in earshot were foolish enough to tell me they 
liked my voice, Id know it was hogwash. 

Rule #3: Confer only one Killer Compliment per half year on each 
recipient. Otherwise you come across as insincere, groveling, obsequious, 
pandering, and a thoroughly manipulative person. Not cool. 

With careful aim, the Killer Compliment captures everyone. It works 
best, however, when you use it judiciously on new acquaintances. If you 


want to praise friends every day, employ the next technique. 

How to Make Em Smile with Itty-Bitty Boosters 

In contrast to the big guns of Killer Compliments for strangers, and The 
Tombstone Game for loved ones, which we will learn shortly, heres a little 
peashooter you can pop off at anyone, antime. I call it Little Strokes. 

Little Strokes are short, quick kudos you drop into your casual 
conversation. Make liberal use of Little Strokes with your coleagues in the 
office: 

Nice job, John! Well done, Kyoto! Hey, not bad, Billy! I have one friend 
who uses a lovely Little Stroke. If I do something he likes, he says, Not too 
shabby, Leil. You can also use Little Strokes on the everyday achievements 

of your loved ones. If your spouse just cooked a great meal, Wow, youre 
the best chef in town. Just before going out together, Gee, honey, you look 
great. After a long drive, You did it! It must have been tiring. With your 
kids, Hey, gang, great job cleaning up your room. 

I once read a poignant Readers Digest article about a little girl who 
often misbehaved. Her mother had to continually reprimand her. However, 
one day, the little girl had been especially good and 

214 

How to Make Em Smile with Itty-Bitty Boosters 215 

hadnt done a single thing that called for a reprimand. The mother said, 
That night after I tucked her in bed and started downstairs, I heard a 
muffled noise. Running back up, I found her head buried in the pillow. She 
was sobbing. Between the sobs she asked, Mommy, havent I been a pretty 
good girl today? 

The question, the mother said, went through her like a knife. I had been 
quick to correct her, she said, when she was wrong. But when she tried to 
behave, I hadnt noticed it and I put her to bed without one word of 
appreciation. 

Adults are all grown-up little girls and little boys. We may not go to bed 
sobbing if the people in our lives dont notice when we are good. 
Nevertheless, a trace of those tears lingers. 

Little Things Mean a Lot 

Little Strokes are indeed, little. But as every woman knows, they mean a 
lot. Ive yet to meet a woman who wouldnt agree with these lyrics from an 
old song sung by Kitty Kallen: 


Blow me a kiss from across the room. Say I look nice when Im not. 
Touch my hair as you pass my chair. 

Technique #56 

Little Strokes 

Dont make your colleagues, your friends, your loved ones look at you 
and silently say, Havent I been pretty good today? Let them know how 
much you appreciate them by caressing them with verbal Little Strokes like 
Nice job! Well done! Cool! 

216 

How to Talk to Anyone 

Little things mean a lot. Send me the warmth of a secret smile To show 
me you havent forgot. For always and ever, now and forever, Little things 
mean a lot. 

To further complicate the art of the compliment, one must consider 
timing. Blatant, barefaced, brazen flattery turns all but the blindest 
egomaniacs off. But the human animal never fails to amaze observers. 
There are moments when, if you dont give a bltant, barefaced, brazen 
complimenteven to a bright indiviualyou lose. The following technique 
defines those moments. 

How to Praise with Perfect Timing 

Ill never forget the first time I gave a luncheon speech in front of 
strangers. Id practiced for the stuffed animals on my bed and my roommate, 
Christine, but this was my debut in front of a real audience. 

As I shakily got to my feet, I looked out at seventeen smiling Rotarians 
waiting for my words of wit and wisdom. My tongue was dry as chalk dust, 
my palms as wet as a fish. The audience might as well have been seventeen 
thousand judges waiting to setence me to eternal humiliation if I didnt 
inform and entertain each. I gave a last panic-stricken glance at Christine, 
who had driven me to the club, and began, Good afternoon. It gives me 
great pleasure... 

Thirty minutes later, amidst scattered applause which I feared was 
obligatory, I crawled back to my seat next to Christine. I looked expectantly 
at her. She smiled and said, You know this dessert isnt bad. Have some. 

Dessert? Dessert! Dammit, Christine, how did I do? I silently screamed 
at her. A few minutes later Christine told me how much she and, she 
assumed, everyone else enjoyed my talk. Neertheless, by then it was too 
late. The crucial compliment-craving moment had passed. 


217 

Quick as a Hiccup, You Must Compliment NOW 

When the doctor sadistically smacks your knee with that nasty litle 
rubber hammer, you instantly give a knee jerk. And when peple make a 
coup, you must instantly hit them with a knee-jerk Wow, you were great! 

Say theyve just successfully negotiated a deal, cooked a terific 
Thanksgiving turkey, or sung a solo song at the birthday party. No matter 
whether their accomplishment is trivial or triumphant, you must praise it 
immediatelynot ten minutes later, not two minutes laterimmediately. The 
moment the winner walks out of the boardroom, the kitchen, the spotlight, 
the victor wants to hear only one sound: WOW! 

But What If They Really Bombed? 

Are you asking me to lie? you ask. Yes. Absolutely, positively, 
resoundingly, YES. This is one of the few moments in life where a lie is 
condoned by the most ethical individuals. Big winners reaize that sensitivity 
to an insecure performers ego takes mometary precedence over their deep 
commitment to the truth. They 

Technique #57 

The Knee-Jerk Wow! 

Quick as a blink, you must praise people the moment they a finish a 
feat. In a wink, like a knee-jerk reaction say, You were terrific! 

Dont worry that they wont believe you. The euphoria of the moment has 
a strangely numbing effect on the achievers objective judgment. 

How to Praise with Perfect Timing 219 

also know, when sanity returns to the recipient and they suspect they 
screwed up, it wont matter. He or she will retroactively apprciate your 
sensitivity and forgive your compassionate falsehood. 

Weve talked a lot about giving compliments, both covert and overt. 
Now lets talk about a skill that, for many, is even harder receiving them. 

How to Make Em Want to Compliment You 

We have a national weakness: we dont know how to receive a 
compliment! In fact, I would like to dedicate the following tecnique to my 
French friends who contend the French are better at everything. Well, I 
concede one point. The French are, indeed, better at receiving compliments. 
Ill explain how shortly. 

Americans, unfortunately, are beastly at accepting adulation. If someone 
compliments you and you react clumsily out of embarassment, you 


unwittingly start a vicious cycle. A friend ventures a compliment: 

He: (smiling) Hey, thats a nice dress youre wearing. She: (frowning) 
Oh, this old thing? He: (thinking) Whoops, she didnt seem to like hearing 
that. 

She thinks I have terrible taste to like that dress. Id better keep my 
mouth shut. 

Three weeks later... 

She: (thinking grumpily) He doesnt ever give me complments anymore. 
What a boor! 

He: (thinking gloomily) Whats her problem? 

220 

How to Make Em Want to Compliment You 221 

Girls Dont Like What? 

Several months ago in one of my seminars, the group was dicussing 
compliments. One fellow insisted that girls dont like compliments. 

Girls dont like what? I asked incredulously. 

He explained, I once told a woman she had beautiful eyes. And she said, 
Boy, are you blind. The poor chap was so wounded by her reaction, he 
became gun-shy and had not aimed a compliment at a female since. What a 
shame for womankind and what a blight on his social skills. 

Upon receiving a compliment, many people demur or proffer an 
embarrassed little Thank you. Worse, they protest, Well, not really, but 
thanks anyway. Some people toss it off with, just luck. When you react this 
way, you visit a grave injustice on the coplimenter. You insult a well- 
meaning persons powers of perception. 

Vous ætes Gentil 

Leave it to French folks to come up with a congenial catchall phrase. 


Upon receiving a compliment, they say, Vous @tes gentil. Loosely 
translated, that is How kind of you. 

An American saying How kind of you could sound stilted like the little 
flower girl in My Fair Lady trying to be cultured. Nevertheless, we Yanks 
can express the French gentil sentiment with a technique I call 
Boomeranging. 

When you toss a boomerang, it makes an almost 180-degree swerve in 
midair and soars back to land at the feet of the thrower. Likewise, when 
someone tosses a compliment your way, let the good feelings soar back to 
the tosser. Dont just say Thanks. (Or worse, Oh its nothing.) Let them know 


of your gratitude and find a way to compliment them for their compliment. 
A few examples: 

She says, I like those shoes. You say, Oh Im so happy you told me. I just 
got them. 

He says, You really did a good job on this project. You say, Oh, thats so 
nice of you to tell me. I appreciate your positive feedback. 

You can also Boomerang the good feelings back when people ask you a 
question about your family, a project, an event, or anthing that shows they 
are interested in you. 

Your colleague asks, How was your vacation in Hawaii? You answer, 
Oh, you remembered I went to Hawaii! It was great, thanks. 

Your boss asks, Are you over your cold now? You answer, I appreciate 
your concern. I feel much better now. 

Whenever someone shines a little sunshine on your life in the form of a 
compliment or concerned question, reflect it back on the shiner. 

Incidently, in that seminar, I decided to do womankind a favor by 
setting malekind straight on compliments once and for all. I asked the 
fellow who swore women hated praise to give three women sitting near him 
a sincere compliment. He chose the woman with the beautiful silver hair 
sitting behind him, the girl 

Technique #58 

Boomeranging 

Just as a boomerang flies right back to the thrower, let compliments 
boomerang right back to the giver. Like the French, quickly murmur 
something that expresses Thats very kind of you. 

How to Make Em Want to Compliment You 223 

with the hands like a pianist to his left, and the lady with the lovely 
deep-blue eyes on his right. He told them all. 

Three women waltzed out of the room that night feeling a litle better 
about themselves than when they walked in. And, I hope, for all the women 
he would yet meet in his life, one man left with a changed attitude about 
compliments. 

As we come to the end of our exploration of praise, I want to make sure 
youre aiming dead center for peoples hearts. Whether youre giving little 
Carrier Pigeon Kudos or laying a Killer Copliment on your conversation 
partner, this next technique keeps you on target. 

How to Make a Loved One Feel You Are THE Partner for Life 


Do you remember when you were a kid the hundreds of times Mommys 
and Daddys friends asked, And what do you want to be when you grow up? 
That was our cue to regale our adoring audience with dreams of being a 
ballerina, a firefighter, a nurse, a cowboy, or a movie star. Well, most of our 
lives wound up being a little closer to butcher, baker, or candlestick maker. 
Neverthless, we all still have fantasies of our own greatness. 

Even though most of us cashed in our childhood dreams of being the 
star we thought wed be (so we could make some money), we all know that 
deep down we are very, very, very sp cial. We say to ourselves, Maybe the 
world will little note nor long remember how brilliant, how wonderful, how 
witty, how creative or caring I really am. However, those who truly know 
and love methey will recognize my greatness, my magic, my specialness 
over all other ordinary mortals. When we find people with the supernatural 
powers of perception to recognize our remarkablness, we become addicted 
to the heady drug of their appreciation. 

Praising someone you know and love requires a different set of skills 
from complimenting a stranger. The formula to bring someone even closer 
to you personally or professionally follows. I call it The Tombstone Game. 
It requires a little setup. 

224 

How to Make a Loved One Feel You Are THE Partner for Life 225 

Step one: In a quiet moment chatting with your friend, your loved one, 
or your business partner, tell him or her that the other day you were reading 
aboutof all thingstombstones! The piece was about, you say, what people 
fantasize will be inscribed above their grave after they die. You learned that 
people want the quality they are most proud of in life etched in stone. Then 
say, The variety is surprising. Everyone has a different self-image, a 
different deep source of pride. Examples: 

Here lies John Doe. He was a brilliant scientist. Here lies Diane Smith. 
She was a caring woman. Here lies Billy Bucks. By golly, he could make 
people laugh. Here lies Jane Wilson. She spread joy wherever she went. 
Here lies Harry Jones. He lived life his way. Step two: Reveal to your 
partner what you would like carved 

on your tombstone. Be serious about your revelation to encourage him 
or her to do likewise. 

Step three: Now, you pop the question, You know, Joe, when all is said 
and done, what are you most proud of ? What would you like the world to 


most remember about you? What would you want the world to see carved 
on your tombstone? 

Perhaps your business partner Joe says, Well, I guess Id sort of like 
people to know that Im a man of my word. Listen carfully. If he expounds 
on it, take note of every nuance. Then file it away in your heart and dont 
say a word about it again. Joe will forget you ever played The Tombstone 
Game with him. 

Step four: Let at least three weeks pass. Then, whenever you want to 
improve the relationship, feed the information back to your partner in the 
form of a compliment. Say Joe, you know the reason I really appreciate 
being in business with you is because youre a man of your word. 

WOW, that hits Joe like a 747 out of the sky. Finally, he says to himself, 
someone who appreciates me for who I really am. Telling him you admire 
him for the same reason he admires 

himself has an impact on Joe like no other compliment in the world. 

Now, suppose your friend is Billy Bucks, the one who wanted his wit 
carved on his tombstone. Youd say, Billy, ol buddy, youre terrific. I loves ya 
cause you can really make people laugh. 

I Love You Because . . . (You Fill in the Blank) 

Suppose your significant other is Jane Wilson in the preceding example. 
Tell your beloved, Jane, I love you because you spread joy wherever you 
go. 

Suppose your life partner is Harry Jones. You take his hand and say, 
Harry, I love you because you live life your way. BLAM! You have found 
that tender spot where the heart and the ego blend. 

Technique #59 

The Tombstone Game 

Ask the important people in your life what they would like engraved on 
their tombstone. Chisel it into your memory but dont mention it again. 
Then, when the moment is right to say I appreciate you or I love you, fill 
the blanks with the very words they gave you weeks earlier. 

You take peoples breath away when you feed their deepest self-image to 
them in a compliment. At last, they say to themselves, someone who loves 
me for who I truly am. 

How to Make a Loved One Feel You Are THE Partner for Life 227 

The Tombstone Game compliments are not interchangeable. Billy 
Bucks might not appreciate your calling him a man of his word; Billys thing 


is humor. Jane might not value your thinking she lives life her way. Her 
source of pride is spreading joy wheever she goes. 

Its wonderful to tell people you appreciate or love them. When it 
matches what they appreciate or love about themselves, the effect is 
overpowering. 


How to Talk to Anyone - 92 Little 
Tricks... 


PART SEVEN 


How to Direct Dial Their Hearts 

Hundreds of people have formed impressions of you through that little 
device on your desk, your bed table, your kitchen wall. And theyve never 
actually met you. Theyve never seen your smiles, felt your frowns. Theyve 
never grasped your hand or enjoyed your hugs. Theyve never read your 
body language or seen how you dress. Everything they know about you 
came through tiny filments, sometimes from hundreds of miles away. But 
they feel they know you just from the sound of your voice. Thats how 
poweful the telephone is. 

Powerful, yes, but not always accurate. For years I dealt with my travel 
agent only by phone. Rani, my faceless agent whom Id never met in person, 
got me rock-bottom prices on airfares, cars, and hotels. But her snippy 
phone personality really ticked me off. A dozen times I vowed to find 
another agent. 

One Monday morning several years ago, I received bad news and had to 
book an immediate flight home for a family emergency. I had no time to 
wait in line at the airport, so I jumped in a cab and asked the driver to wait 
in front of the travel agency while I grabbed tickets and a boarding pass. 

Like a lit fuse, I zipped into Ranis agency for the first time. Seeing my 
frenzied rush, the woman sitting at the front desk sypathetically jumped up. 
She gave me a reassuring smile and asked 

229 

how she could help me. As I blithered on about my need for an 
emergency ticket, she smiled, nodded, and lunged immediately into action. 
What a terrific lady! I thought as she printed out the tickets. 

Moments later, darting out gratefully grasping the tickets in my fist, I 
called out over my shoulder, By the way, whats your name? 

Leil, Im Rani, she said. I whirled around and saw a thooughly congenial 
woman with a big smile on her face waving to wish me a safe trip. I was 
dumbfounded! Why had I previously thought she was so snippy? Rani was, 
well, so nice. 

Sitting back in the cab on the way to the airport, I figured it all out. 
Ranis friendlinessher warm smile, her nods, her good eye contact, her body 
language, her Im here for you attitude were all silent signals that didnt 
travel through wires. I closed my eyes and tried to remember the voice I had 


heard moments ago. Yes, it was Ranis same crisp, curt pronunciation. But 
her friendly body language made her seem like a different person from the 
brusque agent Id dealt with on the phone. Ranis phone persoality and her 
demeanor in person were completely different shows. 

I realized its the same with all of us. Your personality, mine, and 
everyones could be likened to a show, a theatrical perfomance. You want to 
make sure yours is a box-office smash, not a flop. The following ten 
techniques will get your phone personaity rave reviews. 

How to Sound More Exciting on the Phone 

I have a friend, Tina, who designed costumes for an off-ofBroadway 
show that became a smash hit a few years ago. The tiny show was such a 
critical success, it won the heart of an angel a backerand it went to 
Broadway. There the show laid a big fat egg. 

When I read the bad news, I called Tina. Tina, why did the show get 
such bad reviews on Broadway? Tina told me that, sadly, the director didnt 
insist the actors and actresses change their peformances to adapt to the new 
surroundings. The actors undestated movements, which moved small 
audiences alternately to laughter and tears, were lost in the big Broadway 
house. Audiences couldnt see their subtle gestures and poignant facial 
expressions. Tina told me the performers neglected to make their 
movements much bigger to fit the new medium. 

That excellent advice is not just for actors. Whenever you are talking, 
you must consider your medium. If your face were on a big movie screen, 
you might get your message across with a wink or an eyebrow raise. On 
radio, however, that would be meaninless. Because listeners couldnt see 
your wink, youd have to say something like Hi, Cutie. Because listeners 
couldnt see your raised eyebrows, youd have to say, Wow, Im surprised! 

231 

Your body language and facial expressions comprise more than half 
your personality. When people dont see you, they can get an entirely wrong 
impression as I did with Rani. To get your persoality across on the phone, 
you must translate your emotions into sound. In fact, you have to 
exaggerate the sound because studies have shown people lose 30 percent of 
the energy level in their voices on the phone. 

Say you meet an important new contact tomorrow. When youre 
introduced, you shake her hand, you fully face her. You make good, strong 


eye contact and let a sincere smile flood over your face. You even nod and 
smile, listening intently as she speaks. She likes you a lot. 

But how good an impression could you make on that VIP if both you 
and she were blindfolded and the two of you had your hands tied behind 
your backs? Thats the handicap you suffer on the phone. 

If she couldnt see you, youd have to substitute words to let her know 
youre agreeing or listening. Youd have to somehow vebalize that youre 
smiling and use her name more to replace the eye contact. Youd be using 
the technique I call Talking Gestures. 

To make up for your missing eye contact, punctuate your phone 
conversations with Uh huh or I hear you. So your litener knows youre 
nodding in approval, verbalize I see, Oh thats great, No kidding, Interesting, 
and Tell me more! 

She didnt see you hitting your head in surprise? Better say What a 
surprise! or You dont say! 

He just said something impressive and he cant see your look of 
admiration? Try That was wise of you or Youre no dummy! Of course, you 
need a big verbal smile in your repertoire. Try Oh, wow, thats funny! 
Obviously youre going to choose phrases that match your personality and 
the situation. Just make sure your 

phone listeners hear your emotions. 

How to Sound More Exciting on the Phone 233 

Technique #60 

Talking Gestures 

Think of yourself as the star of a personal radio drama every time you 
pick up the phone. If you want to come across as engaging as you are, you 
must turn your smiles into sound, your nods into noise, and all your 
gestures into something your listener can hear. You must replace your 
gestures with talk. Then punch up the whole act 30 percent! 

How to Sound Close (Even if Youre Hundreds of Miles Away) 

When youre not sitting across from each other resting your elbows on 
the same desk, your forks on the same table, or your heads on the same 
pillow, you need a substitute for intimacy. How can you create closeness 
when the two of you are hundreds of miles apart? How can you make the 
person youre talking to on the phone feel special when you cant pat their 
back or give them a little hug? 


The answer is simple. Just use your callers name far more often than 
you would in person. In fact, shower your converstions with his or her 
name. When your listener hears it, its like receiving a verbal caress: 

Thanks, Sam. Lets do it, Betty. Hey, Demetri, why not? Its really been 
good talking to you, Kathi. 

Saying a persons name too often in face-to-face conversation sounds 
manipulative. However, on the phone the effect is drmatically different. If 
you heard someone say your name, even if you were being jostled around in 
a big noisy crowd, youd perk up 

234 

How to Sound Close (Even if Youre Hundreds of Miles Away) 235 

and listen. Likewise, when your phone partner hears his or her own 
name coming through the receiver, it commands attention and rcreates the 
familiarity the phone robs from you. 

If your listener is drifting, it brings him right back. If shes opening mail, 
she stops. If hes picking his teeth, he pulls the pick out. When you say 
someones name on the phone, its like yaning the person into the room with 
you. 

Technique #61 

Name Shower 

People perk up when they hear their own name. Use it more often on the 
phone than you would in person to keep their attention. Your callers name 
re-creates the eye contact, the caress, you might give in person. 

Saying someones name repeatedly when face-to-face sounds pandering. 
But because there is physical distance between you on the phonesometimes 
youre a contnent apartyou can spray your conversation with it. 

How to Make Em Happy They Called You 

Brr-ing! No matter whether you hear the ring in the boardroom, the 
bedroom, or the bathroom, self-styled telephone experts tell you, Smile 
before answering. Some pros even suggest you perch a mirror right next to 
your phone to monitor your grin. 

Been there, done that, doesnt work. One evening, in the midle of my 
weekly mud-pack facial, the phone rang. The horror of seeing myself in the 
phone mirror made my voice as hideous as my face. I immediately trashed 
the pros advice along with the miror. Who wants to sound like a dizzy 
Pollyanna? A no-brain Cheshire cat? A lonely recluse whose life is so dull 


that the big thrill of the day is a phone call? Any phone call? From 
anybody! 

Big winners dont smile before answering. They put a smile in their 
voices after they hear who is on the line. Thats when it counts. Answer the 
phone unemotionally, professionally. Say your name or the name of your 
company. Then when you hear who is on the line, the little trick is to let a 
big smile flood over your face. 

Oh Joe, [smile] how nice to hear from you! Sally, [smile] how are you? 
Bill, [smile] I was hoping it would be you. 

My friend Steve lives in Washington, D.C., and heads a major trade 
association that lobbies on Capitol Hill. Whenever I call Steve, I never 
know which of his dozens of assistants is going to 

236 

How to Make Em Happy They Called You 237 

answer. Nevertheless, whoever answers gives me the same warm 
response. 

First he or she says, Cable Telecommunications Association, the 
individuals name, and How may I direct your call? No fake friendliness. No 
prefab smiles in the voice. I am sure the assistant is not beaming back at 
hior herself in any mirror. 

When I say Is Mr. Effros available? This is Leil Lowndes caling, thats 
when the employee becomes superfriendly. Oh yes, Ms. Lowndes, he or she 
purrs. Definitely! Let me put you right through. 

Wow, does that make me feel special! As Im waiting for Steve to come 
to the phone, I fantasize him sitting at the head of a long mahogany table in 
his weekly staff meeting. I can just hear him instructing his staff, Now if the 
president or some higher-ups in the White House call, put them right 
through. Oh, and of course, if that important woman Leil Lowndes calls, 
put her right through, too. 

While visiting Washington last year, I had lunch with Steve. I took the 
opportunity to tell him what a pleasure it was to call his office and how I 
appreciated his staff s warm phone reception. I thanked him for 
familiarizing each with my name and metioning I might be calling from 
time to time. Steve looked across the table at me and blinked. Leil, he said, 
you teach telephone skills. Havent you caught on? 

Huh? 


Forgive me if Im bursting a bubble, Steve said, but everone gets that 
reception, no matter whos calling. 

Oh! 

When a Pain in the Neck Calls 

But Steve, I protested when Id recuperated from the initial 
diappointment that I was a victim of a technique and not a VIP, 

what if the caller is unknown, a complete stranger? Surely your staffers 
shouldnt fake they know the caller. 

Of course not, Leil. In that case, I instruct them to show energy and 
enthusiasm over the reason theyre calling. For exaple, suppose the caller is 
a cable operator wanting to join our assciation. The caller would get a smile 
and a sincere, Oh yes, Mr. Smith, Ill put you right through. 

Yeah, but suppose the caller is selling office furniture? I challenged. 

Doesnt matter, Steve said. The salesperson gets the same reception after 
the staffer hears why hes calling. If my staffer says warmly, Oh, office 
furniture! the caller feels good. And I find the salesperson is a lot easier to 
deal with later. 

I told him, OK, Steve, starting tomorrow morning, Im going to put that 
Oh wow, Im so happy you called for that reason atttude in my voice. 

The next morning, the first call was my dentists office. Ms. Lowndes, 
this call is to remind you youre overdue for your simonth checkup. 

Oh, of course, youre so right, I cooed. Im so glad you called. The 
receptionist sounded surprised but very pleased at my reaction. I cant book 
an appointment right now, I continued, but Ill call you as soon as my 
schedule frees up. She didnt hasle me with her usual Well, when do you 
expect that to be? She just hung up satisfied. (And I got what I wantedno 
call from my dentists office for at least another six months.) 

The second time the phone rang, it was a man who had ordered my tape 
set calling to complain that one of the tapes broke. Oh my goodness, Im so 
glad you told me about that, I said with the enthusiasm of having won the 
lottery. The caller sounded a little shocked but obviously pleased at my 
reaction. Of course, III get another set out to you and I hope you accept my 
apologies. Caller hung up satisfied. (And I got what I wanted 

How to Make Em Happy They Called You 239 

his good will and word of mouth in spite of my tape duplicators 
blooper.) 


The third call was tougher. This was from a vendor I had copletely 
forgotten to pay. Oh, Im so glad you reminded me of that bill, I lied. Again, 
shocked pleasure was the callers reaction. (I was probably the first creditor 
in history who ever sounded happy shed called.) In the back of my mind I 
felt there was one bill I had overlooked. Im writing the check as we speak. 

Then I got my reward. The dunner said, By the way, dont worry about 
the 2 percent per month late-payment charge. As long as we get your check 
by the end of the week, it will be OK. She hung up happy. (And I got a 
presentno finance charges in spite of my oversight.) 

And so it went throughout the rest of the day, the rest of the week, and 
ever since. Try it. Youll find you get a lot more from anone when you smile, 
after you find out who it is or why theyre caling. Use the Oh Wow, Its You! 
technique on almost every call. 

Technique #62 

Oh Wow, Its You! 

Dont answer the phone with an Im just sooo happy all the time attitude. 
Answer warmly, crisply, and professionally. Then, after you hear who is 
calling, let a huge smile of happiness engulf your entire face and spill over 
into your voice. You make your caller feel as though your giant warm fuzzy 
smile is reserved for him or her. 

How to Sneak Past the Gatekeeper 

No, No, Aaaaaagh, not The Screen! Picture a torture device called The 
Screen. The mad scientist, laughing mantacally, forces the victim into a 
giant meat grinder that mashes him through a heavy-metal screen. It slices 
his body into a million moecules before hes reconstituted on the other side. 
Being screened when you call someones office is the emotional version of 
that ordeal. 

You place your cold call. May I speak to Mr. Jones? you pleasantly ask. 

Whos calling? a haughty voice responds. Of course, your name is not 
prestigious enough for the screener to grant you the exalted status of 
speaking to Jones. 

Her ruthless interrogation continues, And what company are you with? 
You submit your companys name, praying it will score with her. And then 
to top it off, she has the pluck to ask, And whats this in reference to? 
Aaaaaagh! 

Several weeks after my luncheon with Steve, I had the occsion to call 
him again. Is Steve Effros available? This is Leil Lowdes calling. 


240 

How to Sneak Past the Gatekeeper 241 

Oh yes, Ms. Lowndes, definitely. Let me put you right through. I start 
humming happily as I wait for Steve to come to the line. 

A moment later his assistant came back and said sympathetcally, Im so 
sorry, Ms. Lowndes. Steve just stepped out to lunch. I know hell be sorry he 
missed your call. Meanwhile, Im still smiling. Do I suspect that Steve didnt 
just step out to lunch? Do I suspect hes sitting right there? Do I ever, in my 
wildest parnoid dreams, think he doesnt have the time or inclination to talk 
to me? Do I feel screened? No way! Im as happy as a carefree kiten as I 
leave my number for a callback. You see, I have probably fallen for The 
Sneaky Screen. 

Technique #63 

The Sneaky Screen 

If you must screen your calls, instruct your staff to first say cheerfully, 
Oh yes, Ill put you right through. May I tell her whos calling? If the party 
has already identified himself, its Oh of course, Mr. Whoozit. Ill put you 
right through. 

When the secretary comes back with the bad news that Mr. or Ms. 
Bigwig is unavailable, callers dont take it personally and never feel 
screened. They fall for it every time, just like I did. 

How to Get What You Want on the Phone from Big Shots 

I know a secret about a big cat who owns an international hotel chain 
with properties in six countries. He hires and fires thosands, awards or pulls 
immense contracts, borrows from major financial institutions, and makes 
lavish contributions to charities. Mr. Big Cat (well call him Ed) has a 
respected and immediately recognizable name in his industry. And heres the 
secret: Mrs. Big Cat is the real brains behind the operation. 

I became friends with Mrs. Big Cat (well call her Sylvia) when I did 
some consulting for her husbands organization. Sylvia invited me to tea one 
afternoon. She sweetly apologized that this was maids day off so wed have 
to fend for ourselves. As we hapily perched ourselves on the patio and were 
about to dive into our tea and crumpets, the phone rang. She excused herself 
to answer it. 

I heard Mrs. Big Cat say, No, Im sorry, hes not in. Shall I tell him who 
called? . . . No, I dont know when he is planning on returning, but if you 


give me your name and .. . No, I said I dont know what time hell be back . . 
. Yes, Ill tell him you called. 

As Sylvia returned to the patio, I could she was annoyed by the call. 
Always on the lookout for a good phone story, I ventured a questioning 
look. 

242 

How to Get What You Want on the Phone from Big Shots 243 

Picking up on my curiosity, she said, That fool thinks hes going to get a 
contribution from Ed. Ha! she laughed wryly. Her candor emboldened me 
to ask her more. It turns out the caller, a Mr. Creighton, was a fund-raiser 
for a major charity Ed was cosidering contributing to. My hostess said 
Creighton had called twice in the past two weeks when Ed was out. And not 
once did he greet me, ask how I was, or apologize for the disturbance. This 
did not please Mrs. Big Cat. 

Was it a major irritation for Mrs. Big Cat? No, only minor. But did it 
mean a major loss for the little cat who called? It sure did. In Ed and Sylvia 
Big Cats household, subtleties count. At the dinner table, Mrs. Big Cat 
could say to her husband, A very nice man named Creighton called for you 
today, dear. Or she might say, A rather irritating chap named Creighton 
called for you today. One comment or the other could mean millions won or 
lost by Creightons charity. And all because little cat Creighton mildly 
ruffled Mrs. Big Cats whiskers. 

Home advice: Salute the Spouse. Office advice: Salute the Secretary. 

A surprising number of Big Cat spousesand secretaries have deep claws 
into important business decisions. When it comes 

Technique #64 

Salute the Spouse 

Whenever you are calling someones home, always identify and greet the 
person who answers. Whenever you call someones office more than once or 
twice, make friends with the secretary. Anybody who is close enough to 
answer the phone is close enough to sway the VIPs opinion of you. 

hiring time, firing time, promoting time, or buying time, many spouses 
have a say. When it comes to whose calls get through, whose proposals get 
put on the top of the bosss desk, who gets luncheon appointments made, 
secretaries opinions count! 

Only foolish callers dont realize all spouses and secretaries have names. 
All spouses and secretaries have lives. All spouses and secretaries have 


feelings. All spouses and secretaries have influence. Deal accordingly. 

How to Get What You Wantby Timing! 

When Alexander Graham Bell invented the phone, he and his comrades 
had no use for such trite phrases as Hi, how ya doin? Bell and his boys 
never just started spouting their ideas into their listeners ears. The first 
words out of their mouths in those times were Can you talk? Bell and his 
buddies were, of course, refering to technical capabilities. 

Little did they know, more than a hundred years later, big winners 
would use a form of that same greeting. Today, of course, Can you talk? 
means Is it convenient to talk? Before launcing into conversation, they 
always ask Is this a good time to chat? Did I catch you at a good time? Do 
you have a minute to dicuss the widget account? 

All folks have a Big Ben in their brain that determines how receptive 
they are going to be to you and your ideas. When you mess with their 
internal cuckoo clock, they wont listen to you. No matter how interesting 
your information, or how pleasant your call, bad timing means bad results 
for you. 

Its not your fault. Whenever you call someone at home, you never know 
whether she was sleeping or whether theres a fire raing in the kitchen stove. 
Whenever you call someone at work, you 

245 

never know whether hes got two hours to get a report in or whether the 
big boss is not-so-patiently sitting on his desk. 

Whenever you place a call, alwaysnot occasionally, not frquentlyalways 
ask about your timing. Make it a habit. Make it a rule. Make it a self- 
punishable crime if the first words out of your mouth dont concern the 
convenience of your timing: 

Hi, Joe, is this a good time to talk? Hello, Susan. Have you got a 
minute? Hi, Carl, did I catch you good or did I catch you bad? Sam, do you 
have a second for me to tell you about what 

happened at the game last Saturday? There are many ways to say it, but 
it all boils down to Is this 

a good time to talk? My friend Barry, a broadcaster, accomplishes more 
in a day 

than most people do in a week. He came up with a clever coversational 
device that ensures hell never shatter anyones emtional sundial. He calls it 
What Color Is Your Time? Barry introduces the device by telling people hes 


calling he has great respect for their time. He then asks permission to start 
his future conversations with a question that assures hell never disturb them 
at an inopportune moment. Barry says hes going to ask what color their 
time is. They should honestly answer, red, yellow, or green. 

Red means Im really rushed. 

Yellow means Im busy but whats on your mind? If its quick, we can 
deal with it. 

Green means Sure, Ive got time. Lets talk. 

Red, like the stoplight at the corner, means stop. Yellow means hurry 
up, time is short or stop and wait for the next green light. Green means go. 

Busy people pick up quickly on his artful device and enjoy the game. 
Most especially, they enjoy Barrys sensitivity and respect for their time. In 
fact, he says, most of his callers play the same 

How to Get What You Wantby Timing! 247 

sensitive game when they call him. Hi Barry, what color is your time? 
Are you green? 

Salesfolks, Wait for the Green Light 

A note here for salespeople. If you ask a prospect if he or she has time 
to talk and the answer is Not really, but tell me whats on your mind, DONT! 
Do not make your sales pitch while he or she is red. Do not talk when he or 
she is yellow. Wait until green, very green. (If you ever want to see any 
green coming from your prospect, that is.) 

Technique #65 

What Color Is Your Time? 

No matter how urgent you think your call, always begin by asking the 
person about timing. Either use the What Color Is Your Time? device or 
simply ask, Is this a convenient time for you to talk? When you ask about 
timing first, youll never smash your footprints right in the middle of your 
telephone partners sands of time. Youll never get a No! just because your 
timing wasnt right. 

How to Impress Everyone with Your Outgoing Voicemail Message 

You can tell a lot about people just from the outgoing messages they 
leave on their voice mail. Hello, his machine answers. Im not in right now. 
But you probably dont want to talk to me anway. Beep. Would you suspect 
this fellow has an inferiority complex? 

Hello, her machine answers. The sound you hear is the barking of our 
killer Doberman pinscher, Wolf. Please leave a mesage after the tone. Beep. 


Would you suspect this woman is woried about break-ins? Most of us dont 
record our personal foibles so conspicuously for the world to hear. 
Nevertheless, people can hear a lot between the lines of what we say on our 
voice mail. 

Last month I needed a graphic artist to do some work for one of my 
extremely conservative clients. I phoned Mark, an artist whose work I had 
seen and liked a lot. His answering machine blasted ear-splitting rock music 
through the receiver. Then his voice boomed over the electric guitar, Hey 
there, dude, dont be crude. Jes croon me an earful of sweeeeeeet sounds 
right at that lone tone. Yeah, yeah, yeah. Beep. I banged the receiver 
quickly 

248 

How to Impress Everyone with Your Outgoing Voicemail Message 249 

back into the cradle to shut out horrible fantasies of how my client 
would react if he had to call Mark. His thirty-second talent show might 
have been an appropriate sample of a rock musicians taent. But a 
businessperson should opt for a more sedate outgoing message. The 
message you leave on your answering machine reflects your work. Keep 
yours friendly, neutral, and up-to-date. 

And heres the secret: to give the impression you are really on top of 
your business, change your message every day. Studies show that callers 
perceive people to be brighter and more efficient when they hear an updated 
message each time they call. If appropriate, let callers know where you are 
and when you intend to be back. If you have customers who need to be 
attended to, this is crucial. 

Try something like this on your office phone: This is (name). Its 
Thursday, May 7, and Ill be in a sales meeting until late this afternoon. 
Please leave your message and Ill get back to you as soon as I return. That 
way, if you dont call a client back until 4 p.m. he isnt steaming. 

Also, keep it short. Some people change their message every day, but its 
too long. I had a colleague, a public speaker named Dan, who in his finest 
mellifluous voice imposed his thought for the day on all unsuspecting 
callers. 

Last year I was working on a project with Dan and had to call him three 
times in the same day to leave a progress report. Each time his machine 
answered: Hello, this is Dan, and heres my daily motivator. He cleared his 
throat for his big recorded peformance and then continued. Did someone 


say something today that offended you? So what! Thats their problem. He 
paused drmatically. Did someone look at you the wrong way? So what! 
Thats their problem. Again, a pause for the magnitude of that sentiment to 
sink in. Replace your petty thoughts of anger, exaperation, and spite with 
thoughts of strength. Calm down. Rise above those little insignificant 
irritations in life. Focus your thoughts in the direction of fulfillment and 
accomplishment. Once 

again, this is Dan. Im surprised he didnt also leave his agents phone 
number here. Leave your message at the tone. And have a great peaceful 
day. Beep. 

The first time I listened to Dans inspirational message, the length mildly 
irritated me. The second time, I found myself hypeventilating while waiting 
for him to get through his unbearably long message. By the third call, his 
schmaltzy message seemed interminable. I was filled with those petty 
thoughts of anger, exaperation, and spite he warned against because of his 
darn mesage. I found it impossible to rise above it and focus my thoughts in 
the direction of fulfillment and accomplishment. I wanted to punch him in 
the nose. Outgoing messages are not the venues to give inspirational 
messages or to impress the world with ones accomplishments. 

Another friend of mine, a writer, earned herself a few little cat stripes 
with this one on her machine: 

Hello, this is Cheryl Smith. Cheryl is on her national book tour, (she 
paused so all callers could be appropriately impressed) making appearances 
in twelve cities. (Another pause as though awaiting applause.) Shell be 
returning on October 7. (Whats this she bit? Cheryl herself is speaking.) 
Please leave your mesage for her at the tone. Beep. 

Yes, Cheryl, we know youre an important author. But your third-party 
reference to self, your narcissistic tone of voice, and topping it off with 
twelve cities would make any big cat snicker through his whiskers. 

One last codicil: Avoid one particular message many busnesspeople use 
these daysIm either away from my desk or on the other line. The subtext of 
this message is Im a slave chained to my desk and it is an amazing fact that 
I have escaped for the moment. One night I was working into the wee 
hours. At 4 a.m. I decided to leave a message on a colleagues business 
phone so shed get it as soon as she came in at nine. Hello, the message 

How to Impress Everyone with Your Outgoing Voicemail Message 251 


chirped. This is Felicia. Im either away from my desk or on the other 
line right now, but leave your message at the tone. Beep. Felicia, of course 
youre away from your deskits 4 a.m. on Suday morning! On the other line? 
At this hour? I hope not! 

You never know how your message is going to affect somone. Just keep 
yours neutral, friendly, constantly changing, short, and understated. No 
boasts, no bells, no whistles. 

Technique #66 

Constantly Changing Outgoing Message 

If you want to be perceived as conscientious and reliable, leave a short, 
professional, and friendly greeting as your outgoing message. No music. No 
jokes. No inspirational messages. No boasts, bells, or whistles. And heres 
the secret: change it every day. Your message doesnt have to be flawless. A 
little cough or stammer gives a lovely unpretentious reality to your 
message. 

How to Get Them to Call You Back 

Producers of big Broadway musicals can be brutal during audtions. An 
anxious wanna-be star, after rehearsing his audition song for weeks, steps 
onstage. He opens his mouth to sing. After a few notes, the heartless 
producer shouts, Thank you. NEEEXXXT! Dreams of stardom dashed in 
ten seconds! 

Businesspeoples professional dreams can also be dashed in the first ten 
seconds of their audition. Their audition is the message they leave on 
someone elses answering machine. 

Competent businesspeople wouldnt dream of sending a messy 
handwritten business letter to a VIP on cheap yellow-stained paper and 
expect a response. They know the recipient would toss it in the trash. 
Nevertheless, some of these same folks will leave a lacluster message on a 
VIPs voice mail and expect a callback. No one ever told them that big 
winners scrutinize messages on their voice mail with the same 
consideration of a big Broadway producer. If you sound good, youve got a 
chance. If you dont, you are fasforwarded out of their life. 

Salespeople, suitors, candidates, and competitors who leave crisp, 
intelligent, upbeat messages on voice mail get called back. Losers with 
lackluster tones and uncrafted messages never hear from Mr. or Ms. Make 
It Happen. Make sure your message 

252 


How to Get Them to Call You Back 253 

reflects three Cs: Confidence, Clarity, and Credibility. In addition, make 
it entice, entertain, or interest the listener. A flat This is Joe, call me back 
doesnt score with big winners. 

Stay Tuned For... 

Radio DJs use tricks to keep their listeners tuned in. Top salepeople 
have similar little tricks to entice prospects to call them back. Heres one 
called a cliff-hanger. To make sure listeners wont switch stations during the 
radio commercial, the broadcaster throws out a mini-mystery: And right 
after the commercial well be back with the winning ticket . . . It could be 
yours . . . Stay tuned! Whenever you leave a voice mail message for 
anyone, try to include a cliff-hanger: Hi, Harry, this is Andrew. I have the 
answer to that question you asked me last week. Or Hi Diane, this is Betsy. 
I have some big news about that project we were dicussing. Now Harry and 
Diane have a reason to call Andrew and Betsy back. 

Pitch personality into your message, too. Picture the people listening to 
it. Say something to pique their curiosity or make them smile. The message 
you leave is your ten-second audition. Make it good. 

Technique #67 

Your Ten-Second Audition 

While dialing, clear your throat. If an answering machine picks up, 
pretend the beep is a big Broadway producer saying Nexxxt. Now youre on. 
This is Your Ten-Second Audition to prove you are worthy of a quick 
callback. 

Incidentally, if someones voice mail unexpectedly comes on and you are 
unprepared, quickly hang up (before the beep so they dont get a hang-up 
message.) Take a moment to craft your entetaining, enticing, or interesting 
message. Rehearse it once with confidence, clarity, and charisma. Then 
redial to leave your great hot message. 

A funny thing happens. If your party answers this time, youll be 
disappointed. 

How to Make the Gatekeeper Think Youre Buddy-Buddy with the VIP 

The inspiration for this next telephone technique comes from pesonal 
experiences with mid-Manhattan toilets (a less-than-refined origin, to be 
sure). New York City, in spite of all its reputed sophitication, lags some of 
the shabbiest European cities in one respect. Manhattan has few public 


toilets. And none of those Europeastyle, charming, and at times very much 
appreciated, freestanding structures on street corners. 

In the days when I made sales calls around the busy city of New York, 
this presented a problem. Several times a day. I often found myself at the 
mercy of coffee-shop cashiers who jealously guarded their restroom 
facilities. Some shops even put menacingly scribbled signs in the window, 
Bathrooms are for customers only. 

I often found that if I played it straightgoing up to the cashier and 
asking if I could use the amenitiesId get shot down. So I used the following 
technique. Without casting a glance at the cashier, Id strut confidently into 
the coffee shop. Id march right past the bathroom bouncer and keep my 
gaze fixed on one of the booths. Shed assume I was coming for lunch or 
had simply 

255 

returned to collect my forgotten gloves. Once past the gatekeeper of the 
loo, Id wait for her to be busy ringing up the next check. Then, like greased 
lightning, Id sprint into the john. 

I dubbed this deception The Ho-Hum Caper after my feigned attitude of 
Ho hum, business as usual. I come here every day with nothing on my mind 
but lunch. 

Let us now translate that sneaky subterfuge into a seldofail phone 
technique. You can use the maneuver to sneak around secretaries and dodge 
their heartless screening. Instead of plaing it straight and asking for your 
party by name, just say Is he in? or Is she in? Using the pronoun is verbally 
sprinting past the secretary with a business as usual, Ho hum, I call every 
day attitude. 

Technique #68 

The Ho-Hum Caper 

Instead of using your partys name, casually let the pronoun he or she 
roll off your tongue. Forget Uh, may I speak to Ms. Bigshot please? Just 
announce, Hi, Bob Smith here, is she in? Tossing the familiar she off your 
tongue signals to the secretary that you and her boss are old buddies. 

How to Make Them Say You Have Super Sensitivity 

Whenever youre on the phone with someone, you hear a lot more than 
their voices. In the background you might hear dogs baring, babies crying, 
or a crackling sound. For all you know, the dog has his tail caught in the 
refrigerator, the baby has to be fed, or the house is on fire. When you 


acknowledge the sound by asing if they have to take care of it, you warm 
the hearts of your listeners. 

When you are talking to someone at work, you often hear another phone 
ringing. Say immediately, I hear your other line. Do you have to answer it? 
Even if not, he or she will appreciate the gesture. If he does have to catch 
the other call, you can be sure he heard nothing you said after the first ring. 
Hes only thinking How can I interrupt this babbling person without being 
rude so I can answer my other phone? In fact with every brr-ing, irrittion 
sets in that you are holding him hostage from doing what he has to do. 

Here is the technique guaranteed to save you from being in that 
uncomfortable position. 

The subtext, of course, is that you are sensitive to whats going on in 
your callers world. If youre talking to someone far away or in another 
country, another way to show youre tops in the com257 

munications department is to translate time references into their time 
zone. When you leave a message, say I can be reached between three and 
five your time. 

And dont forget foreign holidays. Last July 1, I was on the phone with a 
client from Australia. I was impressed when he wished me Happy 
Independence Day weekend. So impressed, in fact, I ran out to find a chart 
of international holidays. I made a note in my calendar next January 26 to 
wish my Aussie friend Happy Australia Day. 

If you do business with people around the world, be sure to extend good 
wishes to them for their holidays. Forget about your own if theyre not 
shared. Im still mortified about the time last November when I was on a 
conference call with a Canadian client and seven of his salespeople. I 
wished them all Happy Thanksgiving. 

Technique #69 

I Hear Your Other Line 

When you hear a phone in the background, stop speakingin 
midsentence, if necessaryand say I hear your other line, (or your dog 
barking, your baby crying, your spouse calling you). Ask whether she has to 
attend to it. Whether she does or not, shell know youre a top communicator 
for asking. 

How to Listen Between the Lines on the Phone 

The first time I saw The Wizard of Oz, the story bewitched me. The 
second time I saw The Wizard of Oz, the special effects amazed me. The 


third time I saw The Wizard of Oz, the photoraphy dazzled me. Have you 
ever seen a movie twice, three times? You notice subtleties and hear sounds 
you completely missed the first time around. 

Its the same on the phone. Hearing it is much better the seond time 
around. Because your business conversations are more consequential than 
movies, you should listen to them two, maybe three times. Often we have 
no clear idea of what really happened in our phone conversation until we 
hear it again. Youll find shaings more significant than the color of Totos 
collarand more scarecrows than you imagined who havent got a brain! 

How do you listen to your important business conversations again? 
Simply legally and ethically tape-record them. I call the technique of 
recording and analyzing your business conversations for subtleties Instant 
Replay. 

Having a tape recorder on her phone could have made a drmatic 
difference in the career of my friend Laura. Laura, a nutrtionist, had 
developed an excellent health drink. It deserved to be marketed nationally. 

259 

I was in Lauras office one day discussing her plans and I said, Laura, 
Ive got just the contact for you. Several months earlier, I had met Fred, a 
man who owned a chain of supermarkets. Fred owed me a favor because, at 
his request, Id given a pro bono talk for a social club he belonged to. Fred 
was a big banana in the supermarket world, and with one yes he could put 
my friends health drink in his stores. That would launch Laura nationally. 

I placed the call and, lo and behold, he was in. And, an even bigger lo 
and behold, Fred sounded interested in Lauras beverage. 

Put her on, Fred said. 

I proudly handed Laura the phone and their conversation started out 
fine. Oh sure, Ill send you a sample, Laura said. Whats the address? Then I 
heard Laura say, Uh, wait a minute, let me get something to write with. (I 
rapidly rolled a pen and pushed a pad in front of her nose.) Uh, whats that 
again? Did you say 4201 or 4102? [I moan inaudibly.] And how do you 
spell the name of the street? [My moan becomes audible.] Whoops, this pen 
just ran out of ink. Leil, do you see another pen on my desk? [I did, and this 
time I felt like throwing it at her.] Sorry, whats that again? 

Yikes, now I wanted to grab the phone out of Lauras hands. She 
shouldnt be bothering a busy big banana for details like repeating addresses. 
She could have called his secretary back later for clarification. But even that 


would have been unnecessary if she were recording the conversation with 
the Instant Replay technique. She could have merely mentioned that she 
was flipping on the recorder (most heavy hitters are comfortable with that 
concept) and she would have had it on tape. 

Fred was nice to Laura that day. But my friend never heard back from 
him. And to this day, she wonders why. Shell never know the confused 
phone exchange nixed the deal. 

Was Fred being unfair just because Laura was a little slow on the 
phone? Absolutely not. Fred figures, If this woman is as insenHow to 
Listen Between the Lines on the Phone 261 

sitive about my time at the beginning of a possible business reltionship, 
whats she going to be like down the pike? Wise choice, Fred. I still like 
Laura. Shes still my friend. But will I introduce her to any other big winners 
who might help her? I cant take the chance. 

How to Set Up Your Instant Replay 

Instant Replay is simple and cheap. Go to your local electronics store 
and ask for a recorder for your telephone. Slap it on your phone receiver, 
and plug the other end into a cassette recorder. Then turn the recorder on 
during your next important converstion. The device could earn you 
hundreds of dollars on your first call. In some states the law requires you 
inform the other party you are recording them. Make sure to check with the 
authorities about the legality in the state where you live. If its one-party 
cosent, dont worry. Youre the one party. Obviously you must never ever use 
the tape for any other purpose than for your own second listening. Not only 
would that be unlawful, but it would be uncoscionable. For extra security, 
dont leave peoples taped converstions lying around. Keep the same tape in 
your cassette machine and use it over and over to record important details. 

With Instant Replay, you can catch balls your conversation partner 
throws out on the first bounce. Youre on the phone with your boss. He 
rambles off four or five names in a law firm youre supposed to write to, 
then the address, then the nine-digit zip code. Realizing hes pitched you 
some pretty fast balls, he asks, Shall I repeat that for you? No thanks, I got 
it, you proudly say, silently tapping your little tape recorder. Boss is 
impressed. 

Yet another benefit of Instant Replayit helps hide your ignorance. 
Recently I was on the phone with a cameraman negtiating a price on a 


videotape to use as a speakers demo. Luckily I was recording the 
conversation because his flurry of Hi-8, VHS, 

Super VHS, Beta SP, and three-quarter-inch U-matic had me wanting to 
crawl into a rodent hole in the wall. But I listened to the tape of our 
conversation afterward. I wrote down all the words I didnt understand and 
then asked a video friend what they meant. Now I was able to call the 
cameraman back and say, Id like a two-camera shoot on Beta SP. And can 
you give me a VHS dub so I can do some off-line editing? Dont you think I 
got a much better price than if Id asked, Duh, whats a Beta SP? 

Forget What They Said, Hear What They Meant 

Instant Replay also makes you sensitive to levels of communiction far 
deeper than just your callers words. You tune in to their real enthusiasm or 
hesitation about an idea. 

When we want something, our minds play funny tricks on us. If we 
desperately crave yes from someone, we hear yes. But yes isnt always what 
it seems. A clients forceful YES and her hesitant yeee-sss are different as 
heaven and hell. Last month I asked a woman whod booked me for a speech 
if her office could reproduce my ten-page handout. She gave me the answer 
I wanted, which was yes. Later, however, I relistened to our conversation 

Technique #70 

Instant Replay 

Record all your business conversations and listen to them again. The 
second or third time, you pick up on significant subtleties you missed the 
first time. Its like football fans who often dont know if there was a fumble 
until they see it all over again in Instant Replay. 

How to Listen Between the Lines on the Phone 263 

on tape. Her answer about the handouts had been a very hesitant, Hmm, 
well, yes. I immediately called her back and said, By the way, dont worry 
about those handouts. 

Oh, Im so glad! she purred. Because we really dont have the budget for 
things like that. I gained much more in my clients goodwill than the value 
of reproducing a few sheets of paper. 

Let us now return to your live, in-person show. Were going to talk not 
only about how to be a hit at a party, but how to smoothly hit on all the 
folks you wantjust like a politician. 


How to Talk to Anyone - 92 Little 
Tricks... 


PART EIGHT 


How to Work a Party Like a Politician Works a Room 

The Politicians Six-Point Party Checklist 

When invited to a party, most of us waft into a fluffy thought prcess. 
Our random reverie goes something like this: Hmm, this could be fun... . 
Wonder if theyre going to serve food. .. . Hope its good. .. . Might be some 
interesting people there. . . . Wo der if my friend so n so is coming... . 
Golly, what should I wear? 

Thats not the way a politician thinks about a party, however. While 
politicians, heavy-duty networkers, serious socializers, and big winners in 
the business world are staring at the invitation, they instinctively surf to a 
different channel. Before they RSVP with yes or no, their brains craft 
journalistic campaign questions. Its the Six-Point Party Checklist. Who? 
When? What? Why? Where? And How? 

Lets take them one by one. 

265 

Who Is Going to Be at the Party? 

More specifically, who will be there that I should meet? Serious 
networkers calculate Who must I meet for business? Who should I meet for 
political or social reasons? And, if single and searcing, Who do I want to 
meet for possible love? 

If they dont know who is going to be in attendance, they ask. Politicians 
unabashedly telephone the host or hostess of the party and ask, Whos 
coming? As the party giver chats casually about the guest list, politicians 
scribble the names of the people who interest them, then resolve to meet 
each. 

When Should I Arrive? 

Politicians do not leave arrival time to whenever they finish geting 
dressed. They dont ask themselves, Hmm, should I be fasionably late? They 
carefully calculate their estimated time of arrival and estimated time of 
departure. 

If the party is bulging with contacts, biggies get there early to start 
hitting their marks as each arrives. VIPs frequently come early to get their 
business done before party regulars who hate to be the first one there start 
arriving. They are never embarrassed to arrive early. After all, the only 


people who see them are other early arrivals who are often heavy hitters 
like themselves. 

Nor will you find politicians prowling around, the last to slink out the 
door. Once theyve accomplished what they set out to do, theyre on their 
way to the next opportunity. If their agenda is more social, they try to leave 
their departure time open and their aprZs-party schedule free. That way, if 
they make an important new contact, they can stay around and talk with 
him. Or drive her home. Or go somewhere else for coffee. 

How to Work a Party Like a Politician Works a Room 267 

What Should I Take with Me? 

A politicians checklist is not the usual, Lets see, my comb, cologne, and 
breath mints. They pack more functional networing tools in their pockets or 
purses. 

If corporate cats will be prowling the party, they pack a pocetful of 
business cards. If its a gala where people are gadding about on the social 
ladder and they want to exude old-world elegance, they grab a handful of 
social cards containing only their name and possibly an address and phone 
number. (Some feel giving out a business card in a purely social setting can 
be gauche.) The most vital tool in their party pack is a small pad and pen to 
keep track of important contacts. 

Why Is the Party Being Given? 

The politicians perpetual philosophy of penetrate the ostensible enters 
here. (Thats just a fancy way of saying look under the rug.) They ask 
themselves, What is the ostensible reason for the party? A big industrialist 
is giving his daughter a graduation party? A newly divorced executive is 
throwing himself a birthday bash? A floundering business is celebrating its 
tenth year? 

Nice, politicians say to themselves, thats the ostensible. But whats the 
real reason for the party? Maybe the industrialist wants to get his daughter a 
good job so hes invited dozens of potential employers. The birthday boy is 
single again so the guest list is heavy with attractive and accomplished 
females. The business deperately needs good PR if its going to stay around 
another ten years. So theyve invited the press and community makers and 
shakers. 

Politicians have expert under-rug vision to spot the hosts real agenda. 
They will, of course, never discuss it at the party. However, the insight 


elevates them to a shared state of higher cosciousness with other heavy 
hitters at the bash. 

Their knowledge also makes them valuable agents for the party giver. A 
savvy politician introduces the job-seeking daugter to some executives at 
the party or tells the most alluring women at the bash what a great guy 
birthday boy is. When chatting with reporters, he talks up the hosts business 
that needs good PR. When people support the real why of the party, they 
become popular and sought-after guests for future events. 

Where Is the Collective Mind? 

Often people from one profession or one interest group will coprise 
most of the guest list. A politician never accepts any invittion without 
asking herself, What kind of people will be at this party, and what will they 
be thinking about? Perhaps there will be a drove of doctors. So she clicks 
on the latest medical headlines and rehearses a little doc-talk. If the guests 
are a nest of new-age voters, the politician gets up to speed on telepathic 
healing, Tantric toning, and trance dancing. Politicians cant afford to not be 
in the know. 

How Am I Going to Follow Up on the Party? 

Now, the big finale. I call it Contact Cement. Its cementing the contacts 
the politician has made. After meeting a good contact and exchanging 
cards, practically everyone says, Its been great talking to you. Well stay in 
touch. 

This good intention seldom happens without herculean effort. 
Politicians, however, make a science out of keeping up the cotact. After the 
party, they sit at their desks and, like a game of soltaire, lay out the business 
cards of the people theyve met. Using 

How to Work a Party Like a Politician Works a Room 269 

The Business Card Dossier technique described later in this setion, they 
decide how, when, and if to deal with each. Does this person require a 
phone call? Should that one receive a handwriten note? Shall I E-mail or 
call the other one? 

Use the Six-Point Party Checklistthe Who? When? Why? Where? 
What? and How? of a partyas your general game plan. Now lets get down 
to specifics. 

How to Avoid the Most Common Party Blooper 

The average party goer, lets say Charlie, arrives at the bash. He makes a 
beeline for the refreshment table for munchies and a beerage. He then finds 


a few buddies and starts chatting away with them. 

Chewing the nibbles on his plate and the fat with his friends, he 
occasionally looks around the room to see who might be new and fun to 
talk to. Hes hoping several attractive and interesting people at the party will 
spot him and come over to talk. 

Whats wrong with Charlies approach? Everything, if Chalie wants to 
make the party productive. Lets start with the aveage party goers first 
mistakegetting some refreshments and a drink right off the bat. 

People mingling at a party make judgments, often subcoscious, about 
whom they are going to approach. Have you ever lived on a farm? Or had a 
dog or a cat? Then you know you never disturb animals when they are 
eating. Likewise, when a human animal is eating, other human animals do 
not feel comfortable advancing. If party goers eyes scan the crowd and see 
you with the feed bag on, they pass right over you. Subconsciously theyre 
saying to themselves, Let the hungry hound chow down and 

270 

How to Avoid the Most Common Party Blooper 271 

maybe well talk later. Later never comes because they wind up making 
friends with someone else whose mouth wasnt full. 

Politicians always eat before they come to the party. They know theyd 
need a circus jugglers talent to shake hands, exchange business cards, hold 
a drink, and stuff crackers and cheese into their mouthsall with just two 
hands. 

Technique #71 

Munching or Mingling 

Politicians want to be eyeball to eyeball and belly to belly with their 
constituents. Like any big winner well versed in the science of proxemics 
and spatial relationships, they know any object except their belt buckle has 
the effect of a brick wall between two people. Therefore they never hold 
food or drink at a party. 

Come to munch or come to mingle. But do not expect to do both. Like a 
good politician, chow down before you come. 

How to Make an Unforgettable Entrance 

Loretta Young makes television history when she appears at the head of 
her immense staircase and surveys the set. Then she swoops down to start 
the show. 


The Pope steps out onto his balcony overlooking St. Peters Square in 
Rome and surveys the crowd. Then he begins the benediction. 

Bette Davis stops in the doorway and looks around. Then she mutters, 
What a dump! 

And every late-night TV comic since Heeeeres Johnny! steps center 
stage and scrutinizes the applauding audience. Then he reveals the reason 
for the smirk on his face. 

What do all these great entrances have in common? Each pauses 
momentarily and looks around before swooping into decsive action. 

Movie directors love shots of THE DOORWAY where the camera pans, 
the music swells, and all eyes gravitate to the hocho or honchoette standing 
under the frame. Does the star skulk into the room like a frightened little 
kitten in a new owners home? Or, like many of us do at a party, frantically 
gravitate to the first familiar face so people wont think he or shes 
unconnected? No, 

272 

How to Make an Unforgettable Entrance 273 

the star stops. Then, framed by the doorway, his or her notable presence 
is felt by all. 

People who have mastered this trick have what envious thatrical wanna- 
bes call stage presence. Stage groupies think some lucky stars are born with 
it. Think again, thespians. Its cultivated. Politicians dont just slink 
unnoticed into a roomful of people. 

Politicians make The Entrance. 

With one simple technique, you too can make great entrances. I call it 
Rubberneck the Room. Before entering, stop dramatically in the doorway 
and survey the scene s-l-o-w-l-y with your eyes. It is significant that, while 
youre standing in the doorway, youre not thinking, Look at me. The reason 
youre Rubbernecking the Room is not to show off. It is so you can diagnose 
the situation youre walking into. Take note of the lighting, the bar, and most 
important, the faces. Listen to the music, the buzz of the crowd, the clinking 
of glasses. See who is talking to whom. While rubbenecking, youll also be 
using Be the Chooser, Not the Choosee, the next technique, which helps 
you select your first, second, and maybe third target. Now, like the big cat 
who rules the jungle, leap in to make your first move toward wiping up the 
room. 

In tandem with Rubberneck the Room, try using the folloing technique. 


Technique #72 

Rubberneck the Room 

When you arrive at the gathering, stop dramatically in the doorway. 
Then s-l-o-w-l-y survey the situation. Let your eyes travel back and forth 
like a SWAT team ready in a heartbeat to wipe out anything that moves. 

How to Meet the People YOU Want to Meet 

Politicians dont wait for others to approach them. If the party host or 
their campaign manager has not supplied a must meet list, they choose their 
targets while Rubbernecking the Room. As their keen eyes scan the crowd, 
theyre asking themselves Who would I most enjoy talking to? Who looks 
like they could be most beeficial to my life? Who could I learn most from in 
this gang? 

How do they choose? They look at everyone the same way my friend, 
Bob, the caricature artist, looks at people. You can tell a whole lot more 
than you realize if you keep your gaze fixed on someone. Every twinkle in 
someones eye and every line surounding it tells a storythe story of the life 
he or she leads. Who was it who said, At age thirty, everyone has the face 
he deserves? Yet few of us consciously look into strangers eyes. How 
foolish that, at a party or convention for making contacts, most people are 
embarrassed to make eye contact with people we dont know. 

In my networking seminar, I prime participants to make intense visual 
contact by asking them to form a big circle, walk around the room, and 
silently stare at each other. Gaze into each others eyes, I tell them. Examine 
each others movements. 

As they are walking, I say, The most important business cotact, the 
dearest friend, or the love of your life is probably not in 

274 

How to Meet the People YOU Want to Meet 275 

this room. Nevertheless, sometime soon, you will be in a room where 
you will spot someone you sense could change your life. I want you to be 
prepared. I want you to have the courage to make the approach and not wait 
in vain for that special someone to approach you. While strolling and 
staring, I ask them to silently choose the four people they most want to talk 
to during the break. 

Only the Beautiful People Will Be Chosen 

When given this unfamiliar and uncomfortable assignment, the 
participants assume everyone will make a beeline for the most attractive 


people. It never happens. Something mystical occurs when people take the 
time to really look at each other. Everyone discovers a distinctive beauty in 
one or two other people that is very personal, very special, and speaks 
uniquely to the seeker. 

The dearest friend in my life was a homely little fellow named Chip. He 
was only 5 feet 2 inches tall. Chip had a huge nose and funny little eyes 
peeping out through thick glasses. At a party, without using this technique, I 
probably would never have noticed Chip. However, my concentration was 
on him the day we met because he was giving a speech. When I gazed 
intently into his eyes and watched his lips moving, I saw such subjective 
beauty coming from his face. He became my best friend for twelve years 
until a tragic disease took his life. Nevertheless, Chip remained beautiful to 
me until the end because, no matter how twisted his body became with 
illness, the beauty shone through his spirit. 

As the seminar participants explore each others faces and movements, 
they discover the subjective beauty in their faces, in their spirits. No one 
can explain why one person chooses another as one of his or her special 
four. Yet practically everyone returns from the break having made a new 
good friend. Never is anyone left unchosen. 

When you seek peoples special qualities by exploring their faces, you 
will find them. If you want to walk out of any gatheing with your life 
enhanced, spend time with people you choose, not just those who choose 
you. Be choosey in who you pick. But dont wait to be the choosee. 

Sure, in a Seminar, Its Easy, but What About Real Life? 

Sometimes, after the break, a participant will say, It was simple to go up 
to people I wanted to talk to this time because you gave it as an assignment. 
But what about at a real party? Recently, one of my participants named 
Todd asked me this question in front of the group. 

I asked, Todd, how did you make the approach this time? 

Well, I just went up and said, Hi, Im Todd. I wanted to talk to you. 

Well? I asked. 

Technique #73 

Be the Chooser, Not the Choosee 

The lifelong friend, the love of your life, or the business contact who 
will transform your future may not be at the party. However, someday, 
somewhere, he or she will be. Make every party a rehearsal for the big 
event. 


Do not stand around waiting for the moment when that special person 
approaches you. You make it happen by exploring every face in the room. 
No more ships passing in the night. Capture whatever or whomever you 
want in your life. 

How to Meet the People YOU Want to Meet 277 

It dawned on him that he could use this opening phrase to meet anyone 
at any party. To smooth a potentially awkward moment, you quickly follow 
up with an innocuous question like How do you know the hostess? or Do 
you live in the area? Now, youre off and running just as though the host had 
intrduced you. 

Of course, other choosey people will be prowling around the party. 
Some of them, after scrutinizing you, will decide you are one of the special 
people they choose to talk to. The following is a subliminal maneuver to 
make it easy for them come over to cofirm they made a wise choice. 

How to Subliminally Lure People to You at a Gathering 

Have you ever noticed how comfortable you feel sauntering into certain 
rooms? The chairs are arranged in a way that welcomes you as if saying, 
Come right on in and sit on me. Conversely, you enter other rooms where 
you must navigate a circuitous route around tables and dressers before you 
finally find a free chair. 

Likewise, some people arrange their body furniture, their arms and legs, 
to say, Hey, come right on over and talk to me. Yet other peoples body 
furniture shouts, Keep out! Approach at your own risk. Shy people 
inadvertently say stay away when they fold their arms. They give off 
insecure signals by clutching a purse, clasping a drink, or smoking a 
cigarette. 

Controlled studies show that party goers are more comforable 
approaching people who stand with an open body, arms uncrossed and 
hanging at their sides, legs slightly separated, a slight smile on their faces. 
Any object between you and the crowd is a subliminal cutoffeven your 
purse. More people approach a woman who sports a shoulder bag than one 
squeezing a handbag. The shoulder bag hangs behind her back, thus leaving 
the path to talk to her open. 

278 

How to Subliminally Lure People to You at a Gathering 279 

Give Them the O1 Wrist Flash 


Now, heres the pi@ce de rZsistance. Next to your face, your wrists and 
palms are one of the most expressive parts of your body. Palms up speak 
volumes of good sentiments. 

The Popes wrists and palms are up when he beckons Come unto me my 
brethren. The burglars wrists and palms are up when he says, I give up, dont 
shoot. The innocent mans wrists and palms are up when hes saying, I dont 
know who took the money. Vulnerable, open palms signify I have nothing 
to hide. 

They also signify acceptance. When you are listening to a business 
colleague to whom you want to signal acceptance, make sure your wrists 
and palms are up. Even if youre resting your head on your chin, turn your 
wrists forward. Whenever you are chating with anyone, give yourself a 
constant hand check. Make sure you dont point your knuckles directly 
toward anyone. Let them have the pleasure of seeing the soft, tender come 
hither skin of your wrists and palms, not the wrinkled go away hide on your 
knuckles. 

Romance on your mind? Ladies, let your hands do some taling for you. 
Women instinctively turn their wrists and palms upward when a man 
excites them. (In fact, the ol wrist flash while talking with males 
subconsciously gives them a sexy jolt.) 

Pave a Clear Path for People Who Find You Special 

Frightened little jungle cats crouch behind rocks and logs so no bigger 
animals will spot them. In the social jungle, shy people do the same. They 
instinctively seek out corners and sit in seats where they wont be seen. 

Technique #74 

Come-Hither Hands 

Be a human magnet, not a human repellent. When standing at a 
gathering, arrange your body in an open positionespecially your arms and 
hands. People instinctively gravitate toward open palms and wrists 
seductively arranged in the come hither position. They shy away from 
knuckles in the get lost or Ill punch you position. Use your wrists and palms 
to say I have nothing to hide, I accept you and what youre saying, or I find 
you sexy. 

Whereas lynxes and lions stroll confidently to the center of the jungle 
clearing, human big cats in the social jungle also stand confidently in a 
clearing so others can see them. Like a politician, position yourself near a 
doorway since everyone must pass your way at some point in the evening. 


Now we come to a technique all politicians use. In fact, some political 
pundits have credited the election of both John Kennedy and Bill Clinton to 
their mastery of the technique I call Tracking. 

How to Make Em Feel Like a Movie Star 

In the 1940s, movies were different. Before experimental films, ciema 
veritZ, and nouvelle vague, they had stories. Americans hopped in their 
Buicksa foxtail tied to the radio antenna and baby boots suspended from the 
rearview mirrordrove to the movie house, and watched a story unfold 
before them. 

Almost invariably, the hero and heroine on the silver screen would 
meet, fall in love, overcome seemingly impossible obstacles, get married, 
and (presumably) live happily after. Oh, the stories varied slightly. But there 
was always a leading man and maybe a leading woman. Then there was the 
rest of the world. The suporting characters could live or die without much 
brouhaha. But every minor event in the stars life was significant. 

Well, movies may have changed. Human nature hasnt. Everone feels 
like the star of a 1940s movie. Every trivial event in their lives is 
momentous. Theres ME. Then theres the rest of the world. 

What someone had for breakfast, what shoes he chose to wear, and 
whether he took time to floss his teeth can be more impotant to that 
particular someone than the fall of faraway nations or the rise of global 
temperatures. 

Husbands and wives sometimes share their spouses minutiae: 

281 

What did you have for breakfast, Honey? You didnt wear those shoes, 
did you? Did you remember to floss? To create an interesting intimacy, big 
winners make a point to 

remember minute details of important contacts lives. They obvously 
dont feign interest in what they had for breakfast or whether they flossed or 
forgot. But to make someone feel like a big star, they remember details their 
contact does happen to share. 

Take their lead. If a prospect mentions he had Rice Krispies for 
breakfast, allude to it later. If, in chatting, your boss tells you she wore 
uncomfortable shoes to work one day, find a way to refer to it on another. If 
your client mentions hes a resolute flosser, co pliment him at a later date on 
his discipline. It hints he or she is a memorable star in the galaxy of people 
youve met. Its called Tracking their lives. When you track their minutiae, 


you make them feel like 1940s movie stars and that minor events in their 
lives are major concerns in yours. 

Dont Leave It to Chance 

Politicians make a science out of Tracking. They keep a little black box 
either on their desk, in their computer, or in their brain of the last concern, 
enthusiasm, or event discussed with everyone in their life. They keep track 
of where the people were, what they said, and what they were doing since 
the last conversation. Then the first words of the next phone call or meeting 
with that person relates to that information: 

Hello, Joe. How was your trip to Jamaica? Hey Sam, did your kid make 
the baseball team? Hi, Sally. Have you heard back from your client yet? 
Nice to hear from you, Bob. It means you survived that 

Szechuan restaurant you were going to last time we spoke. 

How to Make Em Feel Like a Movie Star 283 

When you invoke the last major or minor event in anyones life, it 
confirms what theyve known all along. Theyre the most important person in 
the world. 

One of the most powerful forms of tracking is remembering 
anniversaries of peoples personal achievements. Did your boss get 
promoted to her present position one year ago today? Did your client go 
public? How much more memorable than a birthday card to send a one-year 
congratulations note. 

Remembering peoples private passions is another. Several years ago, I 
wrote regularly for a magazine. My then-editor, Carie, was obsessed with 
her new kitten named Cookie. Recently I ran into Carrie at a writers 
conference. In early conversation I said to her, I guess Cookies a full-grown 
cat by now. How is she? 

Carries astonished smile was my reward. 

Leil, she squealed, I cant believe you remember Cookie. Yes, shes fine 
now and... Carrie went on for another ten miutes about Cookie, the now 
full-grown cat. 

Technique #75 

Tracking 

Like an air-traffic controller, track the tiniest details of your 
conversation partners lives. Refer to them in your conversation like a major 
news story. It creates a poweful sense of intimacy. 


When you invoke the last major or minor event in anyones life, it 
confirms the deep conviction that he or she is an old-style hero around 
whom the world revolves. And people love you for recognizing their 
stardom. 

A week later I got a call from Carrie asking me if Id do a big story for 
her magazine. Did she think of me because I used the Tracking technique 
and remembered Cookie? Nobody can say, but I have my suspicions. Ive 
seen the Tracking technique work on too many people to assume the 
rewards are coincidental. 

How do politicians remember so many facts to track about so many 
people? They use the following technique. 

How to Amaze Them with What You Remember About Them 

Several years ago, I attended a political fund-raising event in a 
Midwestern state. One guest intrigued me. Sometimes Id see him in 
animated conversation with several people. Other times, hed be standing 
alone scribbling something on a card in his hand. Then the next time Id look 
up, hed be chatting it up with somone else. The next minute, hed be 
scribbling in his hand again. He repeated this pattern for over an hour. I 
became as curious as a nosy neighbor. Who was this fellow? 

At one point during the evening, I was standing alone by the 
refreshment table. He came up to me with a big smile, a warm handshake, 
and introduced himself. Hi, Im Joe Smith. He asked me what I was 
drinking. I told him white wine and we started dicussing preferences. I 
happened to mention my favorite white was Sancerre. While we talked, I 
had to bite my tongue to resist asing him what hed been up to with the 
feverish note taking. 

A few minutes later, I spotted a friend across the room and excused 
myself. He asked for my card and, as I walked away, I peeked over my 
shoulder. I knew it! There he was, scribbling on my card. That was my 
opening. I turned back and, trying to pass my inquiry off as a joke, said, 
Hey, I didnt give you my meaurements. Whats that youre writing? 

285 

He gave a hearty laugh at my tasteless joke and said, You caught me! 
He turned over my card and I saw one word written on it: Sancerre. Then, 
to assuage my paranoia, he emptied his pocketful of peoples business cards 
to show me scribbles on the back of each. I assumed it was just Joes little 


system to help him remember people. It wasnt until months later that I saw 
the method to his madness. 

One morning I went to my mailbox and found a personal postcard from 
Joe. He told me he was running for state senator. Then at the bottom of the 
card, hed written, Had any good Sancerre lately? That won my heart. Had I 
lived in his state, a litle touch like that might have swayed my vote to him. 

They may not jump up and down asking, How did you remember that? 
Nevertheless, they will remember you. No matter how important the VIP, 
he or she senses a special kinship 

Technique #76 

The Business Card Dossier 

Right after youve talked to someone at a party, take out your pen. On 
the back of his or her business card write notes to remind you of the 
conversation: his favorite restaurant, sport, movie, or drink; whom she 
admires, where she grew up, a high school honor; or maybe a joke he told. 

In your next communication, toss off a reference to the favorite 
restaurant, sport, movie, drink, hometown, high school honor. Or reprieve 
the laugh over the great joke. 

How to Amaze Them with What You Remember About Them 287 

with the person who refers to other than their usual well-known 
accomplishments. 

Politicians are constantly selling themselves. (If youve ever wondered 
why America is called The Land of Promise, just keep your ears open in 
election year.) But, of course, to know what to promise people, politicians 
use the next super sales technique called Eyeball Selling. 

How to Make the Sale with Your Eyeballs 

The percentage of sales that Jimmi, a good friend of mine, makes is not 
to be believed. Even his sales manager doesnt know how he does it. But I 
do. Because he told me. 

Jimmi says the fancy sales techniques hes learned over the years 
(Benefits Selling, Partnering, Selling to Personality Types, Value-Added 
Concept, Rejection Proofing, Spin Selling) all pale next to what he calls 
Eyeball Selling. 

Eyeball Selling is not memorizing two dozen closing tecniques. Nor is it 
verbally sparring with a customer to overcome objections. Jimmi says its 
quite simply keeping his eyes open, watching his customers reactions, and 
adjusting his sales pitch according to how his customers body moves. 


While Jimmi is giving his sales pitch, hes concentrating more on how 
his customer fidgets, twitches, and squirms than on what hes saying. Hes 
scrutinizing his customers involuntary head movments. Hes studying her 
hand gestures, her body rotation, her facial expressionseven her eye 
fluctuations. Jimmi says when his cutomer is not saying a word, even if 
shes trying to give you a poker face, she cannot not communicate. She may 
not say in words how receptive she is to your pitch, but shes clearly telling 
you nonethless. Jimmi says knowing what turns a prospect on, what turns 
her off, and what leaves her neutral from moment to moment can make or 
break the sale. 

288 

How to Make the Sale with Your Eyeballs 289 

How Jimmi Finds Out Where the Buck Stops 

The product Jimmi sells is expensive lighting equipment. Often he must 
make sales presentations to groups of ten, twenty, or more people. He says, 
The first challenge in Eyeball Selling is discoering who the real decision 
maker is. 

Jimmi meets his challenge in an unorthodox (not necessarily 
recommended) way. Right after Good afternoon, gentlemen and ladies, he 
says something slightly confusing. Why? Because the surprised group 
doesnt know how to react. So their heads all twirl like weather vanes on a 
windy day to look atguess who?the honcho, the heavyweight, the head man 
or woman. Now Jimmis got his decision maker so he can continue Eyeball 
Selling to that person. 

What to Do When You Get Your Cue 

Some signals are obvious, Jimmi says. People shrug their shouders for 
indifference, tap their fingers for impatience, or loosen their collar when 
they feel uncomfortable. But there are hundreds of other unconscious 
gestures I keep my antennae tuned for. 

For example, I watch the exact angle of my prospects head position. If 
its fully facing me, especially if its cocked at a cute little angle, it means 
theyre interested. In that case, I keep right on talking. But if their head is 
slightly turning away, thats a bad sign. I take it as a cue to change the 
subject and maybe talk about a different benefit of my product. 

Jimmi not only tailors what hes saying to his customers reations, but he 
actively takes steps to change his prospects body postion if he feels its not 
receptive. He says, The body must be open before the mind can follow. For 


example, he continues, If your customer has his arms crossed in front of his 
chest, hand him somthing to look at so he has to unfold them to take it from 
you. Jimmi 

always carries a briefcase full of props to break down the barriers. He 
has photos of his wife and kids to hand married prospects, snashots of his 
Skye terrier for customers that have a dog, an antique watch to show 
antique lovers, and a pocket-size computer to show gadget fanatics. Jimmi 
says, As long as I can get them to open their arms to reach for something, I 
have a shot at their minds. 

Jimmi also paces the timing of his pitch to match his cutomers covert 
reactions. When his client reaches for an object, he takes it as a cue to talk 
slower or just be quiet. Reaching for a paper clip or fondling a folder on the 
desk says, Im thinking about it. 

Of course, Jimmi is on constant lookout for sales-ready sinals like 
picking up the contract, fondling the pen, or turning their palms up. At that 
point, he cuts quickly to the close. 

Another cue to bring out the contract-signing pen is when your 
prospects head starts bobbing up and down like a plastic duck. Theyre 
silently screaming, Yes, Ill buy! Unskilled salepeople just keep on talking 
until they finish the pitch they learned in training. Many keep talking so 
long, they unsell themselves. Conversely, when customers move their heads 
back and forth, no matter what they are saying, they mean No! 

Eyeballing Is Not for Selling Only 

Without a word, your friends and loved ones also show their wishes. 
When my friend Deborah became engaged to Tony, it seemed obvious to 
everyoneexcept Deborahthat it was not a marriage made in heaven. A few 
months before their wedding I said, Deb, are you really sure Tonys the one 
for you? 

Oh yes, she said, her head moving right and left, back and forth, I love 
him very much. That marriage never took place. Her body recognized what 
her mind hadnt yet realized. 

Like a politician, think of your social conversations as sales pitches. 
Even if you have no product, you want them to buy your ideas. If your 
listener turns away while youre talking, dont conHow to Make the Sale with 
Your Eyeballs 291 

centrate on how rude the person is. Like a sales pro, ask yourself, How 
can I change the subject to turn this person on? If their whole body starts to 


turn away, use the time-honored personal question ploy. Ask about their 
favorite topic. George, how big did you say that bass you caught last week 
was? Or use his name and ask a personal question. Thats always a grabber. 
Archibald, what did you say the name of your high school football team 
was? 

Weve talked about only a few responses. Hints for reading someones 
body language could fill a book. In fact, they have many of them. I suggest 
a few of my favorites in the references. 2126 Read up on body language and 
tune in to its visual channel wheever youre trying to sell to people, get their 
vote, or convince them youre the best candidate for the job or the role of 
life partner. 

Wouldnt it be super to have Jimmis success rate with our listeners 
accepting whatever we say? We can if we just keep our eyes open. 

A Quick Review 

Thats all there is to it. Youll remember to eat before coming to the party 
(the Munching or Mingling technique) to leave your 

Technique #77 

Eyeball Selling 

The human body is a twenty-four-hour broadcasting station that 
transmits You thrill me. You bore me. I love that aspect of your product. 
That one puts my feet to sleep. 

Set the hidden cameras behind your eyeballs to pick up on all your 
customers and friends signals. Then plan your pitch and your pace 
accordingly. 

hands free for heavy networking. When you arrive, youll stop in the 
doorway and Rubberneck the Room to get the lay of the land. While 
rubbernecking, youll Be the Chooser, Not the Choosee and pick your 
prospects for the evening. When standing around, you will be relaxing and 
inviting with Come-Hither Hands. 

You havent forgotten, of course, to use the meeting-people techniques 
from previous chapters. If you spot someone you want to talk to, check 
them out for a Whatzit you can comment on. Finding none, just ask the 
party giver, Whoozat? If the host or hostess is not in sight, simply stand 
near your target and resort to the Eavesdrop In technique. 

While chatting with anyone youve previously met, you will, of course, 
use Tracking to win their vote or heart and all the tecniques in Part Two to 
ensure the conversation is interesting for your new acquaintance. Finally, 


youll employ Eyeball Selling to make sure youre on target with every 
conversation. And dont foget, as you say so long, to scribble material for 
your next contact on your Business Card Dossier. 

Its a good feeling when youve done it all right. Continue using these 
techniques politicians use to work a room, and youll suffer no more 
unimportant parties. And, following the advice throughout the book, youll 
never strike anyone as an unimpotant person. 

Now we move on to the advanced section of How to Talk to Anyone. 
Some of the following techniques may make you scratch your head in 
confusion. Pay special attention to the ones that do because it means 
somewhere, sometime, you might find yourself scratching your head over 
something much more painfullike the bump from hitting a glass ceiling, or 
why the business deal, frienship, or love affair went sour. You might never 
know, unless you read it here, that it was your own communications fumble. 


How to Talk to Anyone - 92 Little 
Tricks... 


PART NINE 


How to Break the Most Treacherous Glass Ceiling of All 

Sometimes People Are Tigers 

Every week, when I was a kid, my mother took me to the National 
Geographic Society to see a film. The one on tigers invades my nightmares 
these many years later. Sitting there in the darkened theater, I watched a 
mother give birth to three tiny cubs. One was born with a mangled leg. I 
witnessed how all the other tiger cubs excluded him. And right there in 
front of the cameras, he was totured to death by the others. I remember 
crying and thinking how the healthy cubs were like a few of the kids in my 
school. Somtimes they could be very cruel. 

My best friend in grade school was Stella and she was a beatiful girl 
inside and out. But she had a speech defect, a cleft palate. And many of our 
classmates laughed at her behind her back and excluded her from their 
games. 

Kids havent changed much. When I give talks for colleges and young 
peoples groups, the discussion often turns to popularity. Everyone wants to 
be liked. Occasionally students tell me stories 

293 

about how some girl has a minor physical defect, say, a crossed eye or a 
nervous twitch. They say some kids laugh and make fun of her. Or a boy 
has a limp so no one chooses him for their baseball team. Even if he can run 
just as fast as the other kids, some of his classmates dont like the image of a 
cripple being on their side. 

The years go by and kids become adults. Not too much changes. Adults 
are not as cruel, happily, about physical disabilties. But they can be brutal 
about social disabilities. Social diabilities are insidious because often we 
dont recognize them in ourselves. We can be blind to our social handicaps 
and deaf to our verbal deficiencies. But were quick to recognize them in 
others. 

How many times has one of your associates made a dumb, insensitive 
gaffe? How often have you written somebody off because of some stupid 
move? Do you think he knew what he was doing? Of course not. He had no 
idea he was crossing a line or stepping on your toes. Probably no one ever 
told him about the subtleties were going to discuss in this final section of 
How to Talk to Anyone. 


Weve all heard about the glass ceiling some companies costruct over 
women and minorities. People seldom discuss another kind of glass ceiling. 
This one is even more treacherous because you cant legislate against it and 
only top communicators reconize it. Yet its a rock-hard shield. Many bright 
individuals hit their heads on the thick glass as they try to climb up the next 
rung of the ladder to join the big boys and big girls on top. The folks able to 
crash through are the ones who abide by the unspoken rules that follow. 

Consider each of the following techniques. If you find any of them 
obvious, give yourself a pat on the back. It means youre already a tiger on 
that one. Be on the lookout for those commnications sensitivities where you 
find yourself saying, You gotta be kidding! Whats wrong with that? 

Watch out! It means someday, somewhere, you might commit that 
particular insensitivity. Then, when a big winner responds 

How to Break the Most Treacherous Glass Ceiling of All 295 

coolly to your suggestion, doesnt return your phone call, doesnt give 
you the promotion, doesnt invite you to the party, doesnt accept your date, 
youll never know what happened. Read each of the following techniques to 
ensure youre not making any of these subtle mistakes, that let the big 
players lacerate you and keep you from getting what you want in life. 

How to Win Their Affection by Overlooking Their Bloopers 

One remarkable reaction opened my eyes to yet another diffeence 
between big winners and little losers. Several years ago I was doing a 
project for a client. I had the pleasure of being taken to lunch by the four 
biggest fish in the firm. They wanted to familiarize me with communications 
problems their company was experiencing. 

We went to a busy midtown restaurant at peak lunchtime. Every table 
was filled with a variety of corporate creatures. Uppeand middle- 
management types were lunching in their suits and ties or high-collar 
blouses. Workers and secretaries were muncing in their blue shirts or short 
skirts. The restaurant was buzzing with conversation and conviviality. 

Over the entrZe, we were in deep discussion about the copanys 
challenges. The CFO, Mr. Wilson, was talking about the financial outlook 
when suddenly, BLAM! Not six feet away, a waiter dropped a tray full of 
dishes. Glasses broke, silverware clatered against the marble floor, and a 
hot baked potato rolled under our table in a direct path for Wilsons feet. 

296 

How to Win Their Af fection by Overlooking Their Bloopers 297 


Practically everyone in the restaurant turned toward the humiliated 
waiter. We heard a cacophony of Uh-oh, Buterfingers! Whoops, watch it! 
Boy, thats his last lunch here, and a variety of tittering and derisive laughter. 

Wilson, however, didnt miss a word of his monologue. Not one big 
player at my table turned or blinked an eye. It was as though nothing had 
happened. The restaurant gradually quieted down around us as we 
continued our deliberations. (A few miutes later the baked potato shot back 
out from under our table. At that moment, I found myself wondering 
whether Wilson had been a soccer player in his youth.) 

Over coffee, the director of marketing, Ms. Dawson, was dicussing the 
companys planned expansion. Suddenly she made an expansive gesture 
with her arms that knocked over her coffee cup. Just as I was about to say, 
Oh dear, I bit my tongue. Before I could grab my napkin to help, Dawson 
was dabbing the muddy puddle with hers, and not missing a syllable of her 
soliloquy. None of her cool colleagues at the table even seemed to notice 
the ove turned cup. 

At that instant, I realized big boys and big girls see no blooers, hear no 
bloopers. They never say Butterfingers or Whoops or even Uh-oh. They 
ignore their colleagues boners. They siply dont notice their comrades minor 
spills, slips, fumbles, and blunders. Thus, the technique See No Bloopers, 
Hear No Blooers was born. 

Let Me Suffer in Your Silence 

I have one friend who every time I sneeze says, Oh, are you coing down 
with a cold? Every time I miss a step on a curb, its Be careful! Every time 
he sees me after a long days work he asks, Are you tired? Granted, this is 
small fry in the great bouillabaisse of bloopers. And the poor guy probably 
genuinely thinks hes 

being sensitive to my needs. But, darn it, coming down with a cold, 
missing the curb, and looking tired are less than cool. Let me sufferin 
YOUR silence. 

If youre having dinner with a friend and she makes a boner, be blind to 
her overturned glass. Be deaf to her sneeze, cough, or hiccups. No matter 
how well-meaning your gesundheit, whoops, or knowing smile, nobody 
likes to be reminded of their own human frailty. 

Fine, you say, for small slips, but what should one do in extreme 
circumstances? Say a rippling tide of soda is flooding across the table in 


your direction and it will be impossible to ignore by the time it reaches your 
lap. 

If possible, deftly flip your napkin to obstruct the current and keep 
talking. Try not to miss a syllable of the sentence you started before the 
oncoming tide. At this point, your companion might mutter incoherent 
apologies. Adroitly weave a parenthetical Its nothing into your current 
phrase and continue talking. On such small sands the castles of big cat 
camaraderie are built. 

Technique #78 

See No Bloopers, Hear No Bloopers 

Cool communicators allow their friends, associates, acquaintances, and 
loved ones the pleasurable myth of being above commonplace bloopers and 
embarrassing biological functions. They simply dont notice their comrades 
minor spills, slips, fumbles, and faux pas. They obviously ignore 
raspberries and all other signs of human frailty in their fellow mortals. Big 
winners never gape at anothers gaffes. 

How to Win Their Af fection by Overlooking Their Bloopers 299 

If people hate to be reminded of the moments when theyre not shining, 
there is another event almost as disillusioning. It is when a talker is shining 
and the spotlight abruptly pivots to a more urgent matter. The speaker is 
forgotten in the flurry. 

Top communicators put the glow back in the gloomy gabbers eyes with 
the technique that follows. 

How to Win Their Heart When Their Tongue Is Faltering 

In ancient Japan, if you saved someones life, it was their selimposed 
task to spend the rest of their life serving you. Nowadays, if you rescue 
someones story, a molecule of that ancient instinct still gushes through his 
or her veins. 

It happens all the time. Someone in a group is telling a story and, just 
before their big point, BOOM! Theres an interruption. Someone new joins 
the group, a catering person with a tray of crackers and cheese comes over, 
or a baby starts crying. Suddenly everyones attention turns to the new 
arrival, the nibbles on the tray, or the adorable little tyke. Nobody is aware 
of the interuptionexcept the speaker. They forget all about the fact that the 
speaker hasnt made his or her point. 

Or youre all sitting around the living room and someone is telling a 
joke. Suddenly, just before their big punch line, little Johnny drops a dish or 


the phone rings. After the crash, everyone talks about little Johnnys 
clumsiness. After the call, the subject turns to the impending marriage or 
medical operation of the caller. Nobody remembers the great punch line got 
abortedexcept the joke teller. (When its you regaling everyone at a 
restaurant, have 

300 

How to Win Their Heart When Their Tongue Is Faltering 301 

you ever noticed how you can almost set your clock by the waiter 
coming to take everyones order just before your hilarious punch line?) 

Most joke and story tellers are too timid to say, after the invsion, Now, 
as I was saying . . . Instead, theyll spend the rest of the evening feeling 
miserable they didnt get to finish. Heres where you come in. Rescue them 
with the technique I call Lend a Hel ing Tongue. 

Watch the gratitude in the storytellers eyes as he stabilizes where his 
story sunk and he sails off again toward the center of attention. His 
expression and the recognition of your sensitivity by the rest of the group 
are often reward enough. You are even more fortunate if you can rescue the 
story of someone who can hire you, promote you, buy from you, or 
otherwise lift your life. Big winners have elephantine memories. When you 
do them subtle favors like Lend a Helping Tongue, they find a way to pay 
you back. 

Technique #79 

Lend a Helping Tongue 

Whenever someones story is aborted, let the interrution play itself out. 
Give everyone time to dote on the little darling, give their dinner order, or 
pick up the jagged pieces of china. 

Then, when the group reassembles, simply say to the person who 
suffered story-interruptus, Now please get back to your story. Or better yet, 
remember where they were and then ask, So what happened after the. . . 
(and fill in the last few words). 

Harvey Mackay, the worlds most notable networker who rose from 
envelope salesman to corporate CEO and one of Americas most sought- 
after business and motivational speakers, teaches us that the world goes 
round on favors. How right he is! The next three techniques reveal 
unspoken subtleties of this critical balance of power. 

How to Let Em Know Whats In It for Them 


Savvy businesspeople know everyone is constantly tuned to the same 
radio stationWIIFM. Whenever anyone says anything, the listeners 
instinctive reaction is whats in it for me? Sales pros have elevated this 
constant query to the exalted status of acronym, WIIFM. They pay such 
strict attention to the WIIFM principle that they dont open their pitch with 
the features of their product or service. Top pros start by highlighting the 
benefits to the buyer. 

Except for tactical reasons during sensitive negotiating, big winners lay 
both whats in it for me? and whats in it for you? (WIIFY) right out on the 
table. This is so critical that, if one caouflages WIIFM or WIIFY, the 
concealer is relegated to the sttus of little loser. 

I once invited a casual acquaintance to lunch. I had hoped to consult 
with Sam, the head of a marketing association, on my speaking business. I 
told him my desire and jokingly asked if an hour of his valuable time was 
available in return for lunch at a great restaurant. That was my way of 
saying, Look Sam, I know theres no real benefit to you except a tasty lunch 
and the dubious plesure of my company. (In other words, I was revealing 
WIIFY.) To make the meeting even more convenient for him, I said, Sam, 
choose the date and the best restaurant in your neighborhood. 

303 

The day of our lunch consultation rolled around and I traeled forty-five 
minutes across town to his chosen restaurant. As I entered, I was surprised 
to see an assortment of people arranged around the largest table in the room 
with Sam as the smiling ce terpiece. Obviously, this was not the setting in 
which I could cosult with him. Unfortunately, Sam had already spotted me 
by the coat check. I was trapped. 

It wasnt until after-lunch coffee arrived that I realized why Sam had 
assembled the group. He wanted each to donate presetations on their 
particular expertise to his organization. The sly fox hadnt revealed his own 
whats in it for me? 

Had Sam been a straight shooter and big player, he would have told me 
on the phone, Leil, Im getting a group of speakers who might be helpful to 
my organization together for a Dutctreat lunch. I will, of course, try to 
answer your questions about your speaking business, but we will be a group 
of ten. Would you like to join us, or shall we choose another date when we 
can have more privacy? 


I would gladly have spoken pro bono for Sams group had he been up- 
front about it. Instead, by not revealing WIIFM, we both lost. I lost a half 
day and, because of his trickiness, he lost my free speech for his group. 

Dont Deny Them the Pleasure of Helping You 

Big winners also lay their cards on the table when asking someone for a 
favor. Many well-meaning folks are embarrassed to say how important the 
favor is to them. So they ask as though its a casual inquiry when its not. 

A friend of mine named Stefan once asked me if I knew any bands his 
organization could hire for their annual event. I told him No, Im sorry. I 
really dont. But Stefan didnt let it go at that. He pressed, Leil, didnt you 
once work with bands on ships? 

How to Let Em Know Whats In It for Them 305 

I told him Yes, but I no longer have contact with them. I thought that 
was the end of it. But Stefan didnt. He grilled me further and I found myself 
getting confused and irritated. Finally I said, Stefan, whos in charge of 
getting the band? 

He sheepishly said, I am. 

Criminy jicketts, Stefan, why didnt you tell me it was your 
responsibility? In that case, let me do some research and see if I can find a 
good one for you. I was happy to do my friend a favor. But Stefan, by not 
telling me how important it was to him, risked not getting help. He also 
went down a notch or two in his friends esteem by not revealing WIIFM. 

When asking someone for a favor, let them know how much it means to 
you. You come across as a straight shooter, and the joy of helping you out is 
often reward enough. Dont deny them that pleasure! 

Asking or granting favors is a fabric that holds together only when 
woven with utmost sensitivity. Let us explore more ways to stitch this 
delicate cloth so your relationship doesnt rip. 

Technique #80 

Bare the Buried WIIFM (and WIIFY) 

Whenever you suggest a meeting or ask a favor, divulge the respective 
benefits. Reveal whats in it for you and whats in it for the other personeven 
if its zip. If any hidden agenda comes up later, you get labeled a sly fox. 

How to Make Them Want to Do Favors forYou 

One of my clients, Susan Evans, heads up a large real estate firm. Once, 
sitting in her office discussing an upcoming project, her seretary buzzed. 
Excuse me, Ms. Evans, its your brother-in-law Harry on the phone. 


Oh, of course, she smiled, put him on. My client, maing apologies for 
the interruption, picked up the phone. I left the room for a few moments to 
give her privacy. 

When I returned, Susan was just hanging up, saying, Sure, have him 
phone me. She told me the call was from her brothein-law whose young 
cousin worked in a gas station but was inteested in a career in real estate. 
The young man is going to call me and Ill see if I can help him out. It was 
obvious she was happy to do her brother-in-law a favor. We picked up our 
discussion where we left off. 

Not four minutes later, the secretary buzzed again. Ms. Evans, a Sonny 
Laker is on the line. He says hes your brother-ilaw Harrys cousin and hes 
supposed to call you. My client was taken aback. I could tell from her 
expression she was saying to heself, Boy, my overanxious brother-in-law 
didnt waste any time, did he? It seemed obvious to both of us what had 
happened. Like 

306 

How to Make Them Want to Do Favors for You 307 

greased lightning, Harry must have hot-breathedly called Cousin Sonny 
to give him the big headline: Evans Would See Him! Then, by dialing Ms. 
Evans immediately, Sonny made it seem the bideal interview was the most 
important event in his otherwise dull and dismal life. 

True or not, one verity remainedLittle Cousin was insenstive to an 
unspoken rule big winners always obey: dont jump immediately when 
someone is doing you a favor. Allow the peson granting the favor time to 
savor the pleasure of agreeing to it, before having to pay up. 

Both brother-in-law and potential employee slipped in Evanss estimate, 
all because of timing. To ensure the kid wouldnt call his real-estate-mogul 
sister-in-law too quickly, Harry should have waited a day before telling his 
cousin the good news. Also, young Sonny should have asked Cousin Harry 
about Evanss schedule. Sometimes an immediate call is advantageous but 
not when somone is granting you a favor. 

One might think Evans was unfair judging Sonny harshly just because 
he didnt let her savor the favor. It runs deeper than that. Evanss 
subconscious thought process goes something like this: If this kid is 
insensitive to the subtleties of timing when getting a 

Technique #8 1 

Let Em Savor the Favor 


Whenever a friend agrees to a favor, allow your generous buddy time to 
relish the joy of his or her beneficence before you make them pay the piper. 

How long? At least twenty-four hours. 

job, how sensitive is he going to be when negotiating the sale of a 
house? One agents overanxious call to an owner can mean thosands lost in 
commissions for the firm. 

Big winners have supernatural vision into your future. They see every 
communications blunder you make as a visible blotch on your x-ray. It dims 
your prognosis for being successful in life. 

Lets look at yet another tenuous thread between favor asker and favor 
grantor that must not be severed lest the relationship unravel. 

How to Ask for Favors (and Get Them!) 

I once asked a well-connected friend who works in a top Los Angeles 
talent agency if she knew any celebrities I could contact for a project I was 
working on. Tania flipped though her Rolodex and came up with just the 
names I needed. It was obvious to both of us, I owed her big time. 

When I thanked her profusely on the phone, Tania said, Oh Im sure 
youll find a way to pay me back. 

Well, of course I will, I said. That goes without saying. And well it 
should have gone without saying. She was reminding me the favor wasnt 
out of friendship, but because she expected something in return. 

Two days later, Tania called and said she was coming to New York in a 
few months. She was just checking now if I could put her up then. Naturally 
I could, but blatantly cashing in on the return favor so quickly was not a 
smooth move. When someone does something nice for you, you find 
yourself with an elephants memory. In fact, you consciously look for ways 
to return the favor. Had Tania called, even years later, of course I would 
have remebered I owed her one. Frankly, I was glad it came up so quickly 
so I could even the score. Nevertheless, I do wish the whole barter aspect 
had been left unspoken. It tarnished what should have been 

309 

a generous sharing on both sides. Tarnish always wears off on the 
tarnisher. 

When you do someone a favor and they obviously owe you one, wait a 
few weeks. Dont make it look like tit for tat. Allow the favor asker the 
pleasurable myth that you joyfully did the favor with no thought of what 


youre going to get in return. They know thats not true. You know thats not 
true. But only little losers make it obvious. 

The next three techniques also involve timing, not of favors, but of 
important discussions. 

Technique #82 

Tit for (Wait . . . Wait) Tat 

When you do someone a favor and its obvious that he owes you one, 
wait a suitable amount of time before asking him to pay. Let him enjoy the 
fact (or fiction) that you did it out of friendship. Dont call in your tit for 
their tat too swiftly. 

How to Know What Not to Say at Parties 

When police were hot on the tail of a thief in ancient times, hed 
frantically seek a church to duck into. The crook knew if he could get to an 
altar, the frustrated posse could not arrest him until he came out. 

When a pack of wolves in the jungle is in hot pursuit of a jackrabbit, the 
frightened bunnys eyes seek a hollow log. He knows the wolves cant 
devour him until he emerges. 

Likewise in the human jungle, big cats have certain safe havens. 
Although unspoken, they are as secure as the tenth-century altar or a hole in 
the log. At clearly understood times and places, even the toughest tiger 
knows he must not attack. I call these safe havens. 

I have a friend, Kirstin, the president of an advertising agency who each 
year invites me to her companys Christmas party. One year, the holiday 
spirit was in extra-high swing. Conviviality was high and champagne 
flowed freely. It was a terrific bash. 

The evening wore on, more bubbly flowed, and the decibel level of the 
holiday revelers went up and up. So high, in fact, that Kirstin told me she 
was going to tiptoe out the back door and offered to drop me off at my 
place. 

311 

As we were making our way toward the exit, we heard a woozy voice in 
the crowd, Oh Kirrr-stin, Kirrr-stin! A mail-room worker, warped with too 
much seasonal spirit, wobbled up to her boss and said, You know, thish ish 
a great party, a grr-reat party. But I been doin some figuring. If half what it 
cost went into a child-care facility for the seven, count em, seven mothers 
with preschool children who work here .. . 


Kirstin, a top communicator, took Janes hands in hers and gave her a 
big smile. She said, Jane, youre obviously excellent at math. Youre right, 
just about half of what this party cost would indeed pay for the opening of 
such a facility. Lets talk about it during business hours. We then made a 
swift departure. 

On the way back to my place, she let out a big breath and said, Whew, 
Im glad thats over. 

Didnt you enjoy the party, Kirstin? I asked. 

Well, sure, she said, But you never know whats going to happen. For 
instance, she said, that remark Jane made. She went on to explain 
management had already had several meetings about opening a child-care 
facility for employees. In fact, plans for turning an unused storage area into 
a beautiful nursery were already in the works. Naevely, I asked Kirstin why 
she hadnt metioned that to Jane. 

It wasnt the right time or place. Kirstin had handled the siuation at the 
party the way any big winner wouldno spoken confrontation now (but 
probable silent condemnation later). 

Jane, unfortunately, had broken the first unspoken safe-haven rule, 
Parties Are for Pratter. Did Kirstin chastise Jane? Did she punish her 
inappropriate behavior? Not then, of course. Nevetheless, Jane would 
probably feel the repercussions a few months down the pike when it came 
to promotion time. But by then poor Jane wouldnt even know why she was 
passed over. 

Will it be because of a one-time overimbibing? Jane might grumble, 
Yes. Jane is wrong. Its simply that big players cant take 

How to Know What Not to Say at Parties 313 

the chance that one of their key people will feel too much holiday spirit 
at another party and next time confront an important client. 

Lets move to the second safe haven where big cats can escape the claws 
of bigger cats and, they hope, the growls of lesser ones. 

Technique #83 

Parties Are for Pratter 

There are three sacred safe havens in the human jungle where even the 
toughest tiger knows he must not attack. The first of these is parties. 

Parties are for pleasantries and good fellowship, not for confrontations. 
Big players, even when standing next to their enemies at the buffet table, 
smile and nod. They leave tough talk for tougher settings. 


How to Know What Not to Say at Dinner 

Did you ever wonder why business lunches between big bosses go on 
interminably long, sometimes well into the afternoon? Did you ever suspect 
its just because they like to sit, drink, and massage each other on the 
company expense account? Perhaps theres an element of that. But the main 
reason is because the dining table is an even more sacred safe haven than a 
party. Big boys and big girls realize, whether its a business dinner, lunch, or 
breakfast, breaking bread together is a time when they must discuss no 
unpleasant aspects of the business. After all, tough negotiating can kill your 
appetite. 

Lets listen in on an average business lunch between big plaers. We hear 
the clanking of glasses as they consume drinks over convivial conversation. 
They are discussing golf, the weather, and making general observations 
about the state of the business. Duing the main course, the discourse turns 
to food, the arts, current affairs, and other nonthreatening subjects. 

Wasted time? one might ask. Not at all! The big players are watching 
each others moves very carefully, calculating each others skills, knowledge, 
prowess. Like NFL scouts observing college football practice, theyre 
determining whos got the right stuff. Big 

314 

How to Know What Not to Say at Dinner 315 

players know how people handle themselves at a social occasion is an 
accurate barometer of their big-business muscle. As they are smiling and 
laughing at each others jokes, they are all making silent critical judgments. 

Finally, coffee arrives. At this point one or more of the biggies gently 
broaches the business at hand. Naturally, he or she does it with supposed 
reluctance, trying to repress the obvious relief that at last they can get down 
to significant stuff. He exudes, What a shame such genial company should 
have to concern itself with mundane matters like making money. 

Only after they have played out this crucial charade can they discuss 
business. But no dirty business. The biggies can brainstorm over coffee. 
They can discuss proposals over dessert. They can toss around new ideas 
over cordials. They can explore the positive side of the merger, the 
acquisition, or the partnership while waiting for the check. 

However, should any disagreement, misunderstanding, or controversial 
aspect arise, they must immediately relegate it to another table, the 
conference table. 


Technique #84 

Dinners for Dining 

The most guarded safe haven respected by big winners is the dining 
table. Breaking bread together is a time when they bring up no unpleasant 
matters. While eating, they know its OK to brainstorm and discuss the 
positive side of the business: their dreams, their desires, their designs. They 
can free associate and come up with new ideas. But no tough business. 

This convention probably arose out of a prudent agreement not to inflict 
indigestion on each other. Tough negotiating is unpalatable and can ruin an 
otherwise perfectly mouthwatering veal chop. 

Incidentally, the same rule applies in the social jungle. If one partner in 
a friendship or a love relationship has some heavy reltionship issues to 
discuss, save them for after dessert. Even if you dont solve the problem, 
you want to enjoy the delicious chocolate soufflZ. 

Lets crawl into our third and final safe haven to explore it. 

How to Know What Not to Say in a Chance Meeting 

William, who sells widgets, has been trying to get Big Winner on the 
phone for weeks to see if B.W.s company will buy his line of widgets. Big 
Winner is still considering Willies widgets and plans eventually to return 
his call. However, at this point in our story, our little heros phone has not 
rung. 

It just so happens, one evening Willie finds himself standing behind Big 
Winner in the supermarket line. 

What good fortune! thinks Willie. 

Oh hell! thinks Big Winner. I hope hes not going to hit me with talk of 
his widgets at this hour. 

Those who appreciate safe havens know there are two very different 
endings to this story. The Willie who brings up widgets with an Aha, Ive 
got you now gleam in his eye, never gets his call returned. Even if Big 
Winner preferred Willies widgets above all others, he would find the 
supermarket entrapment sufficiently painful to punish the little loser. 

However, the Willie who just says Hello there, B.W. How good to see 
you, with nary a word of widgets, shows hes a big player, too. This Willie 
will most certainly get his call returned probably the next dayout of Big 
Winners relief and gratitude for Willies graciousness. 

317 

Technique #85 


Chance Encounters Are for Chitchat 

If youre selling, negotiating, or in any sensitive communication with 
someone, do NOT capitalize on a chance meeting. Keep the melody of your 
mistaken meeting sweet and light. Otherwise, it could turn into your swan 
song with Big Winner. 

Consistently create safe havens for people if you want them to elevate 
you to the status of big winner. You may find yourself dining with them, 
going to parties with them, getting big hellos in the hall, and closing deals 
much faster than during business hours. Who knows? If its your desire, you 
even make yourself elgible for some heavy socializing at the top. Big 
winners make it safe for each other to accept invitations to play golf, spend 
the weekend in their country homes, or relax by each others pools. They 
know there will be no sharks swimming in the water, no razor blades buried 
in the shrimp cocktail. 

How to Prepare Them to Listen to You 

Once night, several years ago on a New York City street, I caught a man 
trying to break into a car. I shouted for him to stop. Instead of being content 
escaping, the burly would-be burglar decided to retaliate. As he raced past 
me, he shoved me down onto the cement and I cracked my skull against the 
curb. 

Dizzily, I wobbled into the emergency room of a nearby hopital. 
Holding an ice pack against my throbbing head, I was grilled by the 
emergency room triage nurse on my address, telephone, and social security 
numbers, insurance carrier, policy number, ad naseam. Its as if she had 
said, The heck with your cracked skull. You can tell me about that later. 
Whats your insurance number? 

Dont bother me with that minutiae! All I wanted to do was tell 
somebody, anybody, what happened to me. It wasnt until the very end of her 
ruthless and sadistic interrogation that she asked, So what happened? 

I later told my sad story to a friend, Sue, a nurse who works in admitting 
in another emergency room. She said, I know. I cant believe they print the 
forms that way. Injured people dont get to tell what happened to them until 
the last line of the form. Sue said getting crucial numerical details from 
people suffering in the ER with broken bones and burns was a real 
challenge. Until, she said, 

319 


she switched her questioning around. Shed first ask them what 
happened. Theyd tell her all about it. Shed listen sympathetically. Then, she 
said, they were only too happy to give me the infomation I needed. 

Good bosses understand this human need to talk. Robert, a colleague of 
mine who owns a small manufacturing firm, says whenever one of his 
employees complains about a problem, he never holds the gripers feet to the 
fire for facts first. He hears the employee out completely. He lets him carry 
on about the cantakerous customer, the uncooperative coworker. Then, after 
hes gotten it off his chest, Robert says, I get the facts a lot more clearly. 

When You Have Important Information to Impart 

Any kid working in a garage knows you cant pump more gas into a full 
tank. Too much topping it off, and it splashes onto the cement. Likewise, 
your listeners brain is always full of his or her own thoughts, worries, and 
enthusiasms. If you pump your ideas into your listeners brain, which is full 
of her own notions, youll get a polluted mixture, then a spill. If you want 
your supersupreme ideas to flow into her tank unpolluted, drain her tank 
completely first. 

Technique #86 

Empty Their Tanks 

If you need information, let people have their entire say first. Wait 
patiently until their needle is on empty and the last drop drips out and 
splashes on the cement. Its the only way to be sure their tank is empty 
enough of their own inner noise to start receiving your ideas. 

How to Prepare Them to Listen to You 321 

Whenever you are discussing emotionally charged matters, let the 
speaker finish completely before you jump in. Count to ten if you must. It 
will seem like an eternity, but letting the flustered felow finish is the only 
way hell hear you when its your turn. 

Im Going to Make You Miserable Before You Can Enjoy Being My 
Customer 

Companies that run mail-order operations could take a hint from this 
technique. One reason I enjoy ordering from L.L. Bean, a mail-order 
clothing and sports-equipment outfit, is they let me ask questions about the 
wearable or widget I want first. They let me ramble on with my questions 
about the quality, the available coors, how it looks, how it feels, how it 
smells, and how it works. Then, when Im all whacked up about receiving 


my four size-ten, red-and-chartreuse, soft, odorless widgets, they tastefully 
ask my credit card number. 

Other companies have first grilled me on the number, the expiration 
date, my customer number (which I can never find on the back of the 
catalogue), and how often Ive ordered from them in the past before I even 
get to fantasize about the wonderful widget I might want to buy from them. 
Takes all the joy out of the purchase and sometimes kills the sale. 

Top communicators do more than just let you babble on. They use the 
next technique while youre in the process of dribling down. 

How to Turn Their Anger Around (in Three Sentences or Less) 

Emo is a word invented by Helen Gurley Brown, the grand dame of 
Cosmopolitan magazine. Emo translated is Give more emotion! Once 
Cosmopolitan asked me to write an article on communicaing sensitive 
matters (most specifically advising young women on how to make their 
boyfriends more passionate). I interviewed a passel of psychologists, 
communications experts, and sexologists. My draft came back from Cosmo 
all marked up with MORE EMO scribbled on every page. 

I called my editor and asked what it meant. She said that was Helens 
way of saying downplay all that factual stuff with the sex therapists and so- 
called experts. Write about the emotion the young woman feels when her 
boyfriend isnt passionate enough, the emtion the accused male feels when 
confronted, and the emotion the couple feels about discussing their 
quandary. Helen Gurley Brown, a certified big winner, liked to have it all 
and knew just how to get it. Helen recognized, when the time is right, reject 
the rational and empathize with the emotions. In other words, smear on the 
emo. 

Oh, No! He Must Have Been Mortified! 

L.L. Bean recently smeared emo all over me. Several months ago, my 
friend Phil wanted to buy some trousers and asked for a rec322 

How to Turn Their Anger Around (in Three Sentences or Less) 323 

ommendation. I dragged him to my closet to show him the quaity and 
construction of the L.L. Bean clothes. That convinced him, and Phil ordered 
a pair of navy-blue dress trousers. 

Phil wore his brand new L.L. Bean pants for the first time on a big date 
with a new girlfriend at an elegant restaurant. While following the ma’”tre d 
to the cozy corner booth which hed requested, his date happened to drop her 


midle seam. 

Most of the diners facing Phils derriere mercifully looked away. A few 
tittered. Phil, tugging the torn seams together to blaket his buns, backed his 
way into the booth. The cool upholstery on his bottom the rest of the 
evening reminded him of his humiliation. 

When I heard of Phils tribulations, I was furious at L.L. Bean. I 
immediately called one of their customer service agents. She sypathized as I 
told her of Phils ordeal, but I was still simmering. She patiently listened and 
even asked me details of the disaster. When I finished the long sad story, the 
agent said, Oh thats terible. I understand, your friend must have felt awful. 

Yes, he did, I agreed. He must have been mortified! she said. He 
definitely was, I said, surprised at her excellent grasp of 

the situation. And you, when you heard about it. You must have felt 
terrible, too, especially after youd recommended our products so highly. 

Well, your products usually are excellent, I said, calming down a bit. 

Im so sorry we caused you this pain and aggravation, she said. 

Oh, I interrupted. Its not your fault. Now I was copletely appeased. It 
must have just been a fluke that this one pair of pantswas... 

Technique #87 

Echo the Emo 

Facts speak. Emotions shout. Whenever you need facts from people 
about an emotional situation, let them emote. Hear their facts but empathize 
like mad with their emotions. Smearing on the emo is often the only way to 
calm their emotional storm. 

Theres more to this story, but let me pause here to interject the Echo the 
Emo technique. 

The clever customer service rep not only emptied my tanks and softened 
me up with Echo the Emo. She completely dissolved me with the next 
technique. 

How to Make Em Like You (Even When Youve Messed Up) 

The next day, UPS delivered not only the replacement slacks, but tucked 
into the package was a handwritten apology and a hefty gift certificate. 
Would I order from that company again? You bet I would. Would I 
recommend their clothes to someone else? You bet I would. Top customer 
service folks welcome mistakes because they know it gives their firm a 
chance to shine. Whenever you mess up and someone suffers because of it, 


make sure they come out ahead, way ahead. I call the technique My Goof, 
Your Gain. 

Visiting an important clients office, I once tripped on a rug and took a 
nose dive, making a three-point landing in a vase on her desk. My nose was 
spared but her vase shattered into smithereens. Two tubes of crazy glue and 
lots of Where the heck does this piece go later, the vase was back on her 
desk, and we agreed it looked pretty good. Nevertheless, the next day I had 
a messenger deliver a beautiful vase, ten times the value of the almost- 
totaled one, with a dozen roses in it. 

Whenever we speak, my client tells me every time she looks at the new 
vase, she smiles. (A better incentive gift than a pen with your name on it, 
no?) The next time I visit her office, my client may hide some of her more 
valuable breakables. But, thanks to My Goof, Your Gain, there will be a 
next time. 

325 

Technique #88 

My Goof, Your Gain 

Whenever you make a boner, make sure your victim benefits. Its not 
enough to correct your mistake. Ask yourself, What could I do for this 
suffering soul so he or she will be delighted I made the flub? Then do it, 
fast! In that way, your goof will become your gain. 

Now, suppose its not your boo-boo. Its theirs. How can you make their 
goof your gain? Read on. 

How to Trap a Rat with Class 

In Japan, some citizens prefer to lose their lives rather than to lose face. 
In America, the same death wish exists, with one modifiction. The Yank 
dreams of the death of the mortal who made him lose face. 

Why make enemies? Unless it is your obligation to catch cheaters or 
entrap liars, let them get away with it. Then immedately get them out of 
your life and the lives youre responsible for. Even when the case is open 
and shut against someonewhen youve got the rat fink trappedleave him an 
escape hatch. 

The best example I heard of this high sensitivity was from one of my 
clients. She was invited to brunch at the home of a wealthy socialite known 
as Lady Stephanie. Lady Stephanies home was filled with beautiful objets 
dart. Not the least among them was an exquisite collection of extremely 
valuable FabergZ eggs, which all the guests admired. 


At the end of the elegant champagne brunch, my client told me she was 
walking out the door chatting with several other guests. Just then, Lady 
Stephanie sidled up to one woman leaving at the same time as my client. 
Oh, Im so happy you were admiing my FabergZ collection, Lady Stephanie 
said, sliding her hand into the pocket of the guests mink coat and plucking 
out one of 

327 

her priceless eggs. You must have wanted to see this one in the sunlight. 
Come, let us look at it together. It does reflect the bright light beautifully. 

The mink-clad thief gulped and furtively looked around to see who had 
witnessed her gentle entrapment. My client and everyone in the foyer saw 
what happened, but took Lady Stephanies lead and pretended naevetZ of the 
attempted heist. 

Carrying the charade a step further, Lady Stephanie and the sticky- 
fingered guest admired the egg in the sunlight. Then Lady Stephanie, with 
her FabergZ egg secured safely between her pefectly manicured fingers, 
marched home to put the treasure in its rightful place. The attempted egg 
snatcher crawled back to her car, from her last attendance at Lady 
Stephanies coveted bashes. The hostess let the foiled filcher get away with a 
few slivered shreds of her ego left intact. 

Why did Lady Stephanie come out ahead? Everyone who winessedand 
subsequently heard aboutthe thwarted burglary has renewed respect for 
Lady Stephanie. Snaring the thief, yet sparing her pride, helped Lady 
Stephanie keep her reputation of hostess with the mostest. 

Why do big winners let bad-news people get away with bumers? 
Because, like mothers confronting naughty children to corect them, 
confronting creeps is a way of saying I care. By closing your mouth (and 
then the door forever), you are saying, You are so beneath me Im not going 
to even waste my words on you. 

Mea Culpa! 

Big winners leave an escape hatch for the small foibles of friends they 
wish to keep by taking the blame themselves. If a friend gets lost and is an 
hour late arriving at your house, tell her Those directions I gave you were 
terrible. He breaks your Limoges bowl? Oh I shouldnt have left it in such a 
precarious position. Its the 

How to Trap a Rat with Class 329 


old mea culpa routine that endears you to everyone, especially when 
they realize it wasnt your fault. 

Residents of Toronto, Canada, have a well-earned reputation for grace. 
They demonstrated it last year in a downtown Toronto drugstore. A shopper 
attempted to stroll out through the security system with a purloined object 
in his pocket. Instead of a shrill alarm shattering all shoppers eardrums, as 
in many American cities, a tasteful little chime sounded. A charming voice 
came across the public address. Excuse us, we have failed to inactivate the 
inventory control system. Thank you for your patience while you wait for a 
customer care representative to come help you. Isnt that a nicer way of 
saying Freeze, punk, while we come frisk you? 

Now lets move on to the next technique to keep people from messing 
upand to help them give you their very best. 

Technique #89 

Leave an Escape Hatch 

Whenever you catch someone lying, filching, exaggeating, distorting, or 
deceiving, dont confront the dirty duck directly. Unless it is your 
responsibility to catch or correct the culpritor unless you are saving other 
innocent victims by doing solet the transgressor out of your trap with his 
tricky puss in one piece. Then resolve never to gaze upon it again. 

How to Get Whatever You Want from Service Personnel 

A complimentary letter is called a buttercup because it butters up the 
recipient. Buttercups are nice. Even nicer are buttercups about someone to 
their boss. 

I once needed a massive photocopying job. It was so immense that the 
assistant manager of Staples office-supply store didnt think it could be 
finished by the end of the week. Nevertheless, grudgingly, he grumbled, Ill 
try. In my enthusiasm and hope he could, I gushed, Wow, youre great! 
Whats your bosss name? Your supervisor should get a letter of 
congratulations on hiring you. You really try harder for your customers. To 
my astonis ment, not only was my printing job done two days early, but 
every time I walk into Staples, the assistant manager rolls out the red carpet. 

Hmm, I began to think. I may be on to something. A prmature letter of 
commendation for favors not yet received could be a clever tactic. I decided 
to check it out with a few heavy hiters on my consultation list. 

One fellow I know, Tim, a top travel agent, is a real can-do guy. He gets 
anything his friends ask for in a finger snap. Hes the fellow to call when 


you want hard-to-get theater tickets. Hes the 

330 

How to Get Whatever You Want from Service Personnel 331 

guy you call when your airline says the hotel is booked or the flight is 
oversold. 

When I told him of my buttercup experience, Tim laughed and said, 
Leil, of course. This is news to you? A complimentary letter to someones 
bossor the promise of oneis a great insu ance policy. Its as good as a written 
rider that you will be well taken care of in the future. 

Now I have a standard one in my computer. The buttercup reads as 
follows: 

Dear [name of supervisor], 

I know how important customer service is to an organization such as 
yours. This letter is to comend [name of employee]. He/She is an example 
of an [employee title] who gives exceptional customer service. [Name of 
store or business] continues to have my business thanks in great part to the 
service given by [name of employee]. 

Gratefully, [signature] 

Ive sent this letter to supervisors of parking lots, owners of insurance 
companies, and to managers of dozens of stores where I shop regularly. Im 
sure thats why I never need to worry about getting a parking place when the 
lot is full, an immediate callback from my insurance agent, and attentive 
service at my regular shoping haunts. 

But be careful! Dont just ask, Whats the name of your supervisor? 
Hearing those words can make an employee as nerous as a turkey in 
November. Be sure to couch it in a compliment. Say something like, Wow, 
you are terrific. Whats your supervsors name? Id like to write him or her a 
letter. Then write it! Youll forever be a VIP in his or her book. 

Teechnique #90 

Buttercups for Their Boss 

Do you have a store clerk, accountant, law firm junior partner, tailor, 
auto mechanic, ma”tre d, massage therapist, kids teacheror any other 
worker you want special attention from in the future? The surefire way to 
make them care enough to give you their very best is send a buttercup to 
their boss. 

The next technique tells you how to stand out as a VIP when youre in a 


group. 


How to Be a Leader in a Crowd, Not a Follower 

During the McCarthy era, government spies infiltrated undeground 
political rallies to determine who was dangerous to national security. The 
agents were trained applause watchers. They photographed and investigated 
men who clapped first, shouted Bravo the loudest, and smiled the longest at 
the end of politically inflammatory speeches. The spies dubbed those the 
dangerous ones. The infiltrators felt first responders were confdent cats who 
had the power to persuade followers and the charisma to lead crowds. 

In less politically sensitive gatherings, the same principle applies. 
People who respond first to a presentation or happening, without looking 
around to see how everyone else is reacting, are men and women of 
leadership caliber. 

Cool Cats Clap First 

You are sitting in an auditorium with hundreds of fellow emploees 
listening to the president of your firm introduce a new cocept. As youre 
slouching anonymously in the audience, you think your expression is 
invisible to the man or woman at the podium. Not so! As a speaker, I 
guarantee you every one of my colleagues 

333 

sees every smile, every frown, every light in every eye, and every 
emblem of extraordinary human intelligence flashing back at him or her. 

Likewise, the company president making a presentation aniously 
surveys his corporate jungle and, from the pusses peering back at him, 
senses which employees are sympathetic and which are not. He also knows 
which in the sea of faces floating in front of him has the potential to be a 
heavy hitter like himself. How? 

Because heavy hitters, even when they do not agree with the speaker, 
support the podium pontificator. Why? Because they know what its like to 
be on. They know, no matter how big or litle the cat at the front of the room 
is, when giving a speech hes concerned about the crowds acceptance. 

When the company big shot delivers his last line, carefully contrived to 
bring the crowd to its feet or employees to acquiecence, do you think hes 
unaware of who starts the trickle, or the riptide, of acceptance? No way! 
Though his head is down while taking a bow, with the insight of a 
McCarthy-era spy, he perceives 

Technique #91 

Lead the Listeners 


No matter how prominent the big cat behind the podium is, crouched 
inside is a little scaredy-cat who is anxious about the crowds acceptance. 

Big winners recognize youre a fellow big winner when they see you 
leading their listeners in a positive reaction. Be the first to applaud or 
publicly commend the man or woman you agree with (or want favors from). 

How to Be a Leader in a Crowd, Not a Follower 335 

precisely who inaugurated the applause, precisely how long after the 
last words were uttered, and precisely how enthusiastically! Being the first 
to put your hands together, being the first to jump to your feet, and, if 
appropriate, being the first to shout Bravo, gets you big cat status with the 
tiger who was talking. 

Be the first clapper no matter how small the crowd, no mater how 
informal the talk. Dont wait to see how everyone else is going to respond. 
Even if its a small group of three or four peple standing around, be the first 
to empathize with the speakers ideas, the first to mutter good idea. Its proof 
positive youre a person who trusts his or her own instincts. 

How to Make All the Right Moves 

Any minute, any second, football fans know the score. Even 
beeguzzling Big George, dozing in front of the TV set on football Sunday 
knows. Poke his pudgy pot, and in a wink, hell tell you whos winning, whos 
losing, and by precisely how many points. 

Key players in the game of life are like George. Even when you think 
theyre dozing, they are constantly aware of the score between themselves 
and everyone in their lifefriends and faily included! They know who is 
winning, who is losing, and by how many points. 

When two Japanese businessmen meet, its obvious who is on top. You 
measure it in millimeters from how close to the floor their noses come when 
bowing. (Bottom mans nose dives lower.) 

In America, we dont have carefully choreographed bows showing the 
score in a relationship. But boys n girls in the busness big league know who 
is top dog and who is bottom dog today. (It can change tomorrow.) 

Bottom dog must curtsy deeper. He or she must show defeence. Bottom 
dog must offer to meet at top dogs office, pick up the restaurant tab when 
appropriate, and be respectful of top dogs time. If bottom dog fails to show 
the proper deference, he doesnt 

336 

How to Make All the Right Moves 337 


get his nose rubbed into the ground. He simply disqualifies hiself to 
bark in the big league. 

Thats what happened to my girlfriend Laura, who had deveoped the 
healthy milkshake. (Remember her from Instant Replay?) When we last left 
Laura, she was blowing her chances with Fred, the top banana of a 
supermarket chain, by grilling him for details of his mailing address, 
complaining her pen was out of ink, maing him wait while she got another, 
writing numbers down wrong, ad nauseam. 

I didnt tell you the worst part. After Fred was generous enough to invite 
Laura to send him samples of her health shake, she dropped another bomb 
by asking him which shipping service she should use. He must have said 
FedEx because I heard Laura say, Well, my milkshake needs to stay 
refrigerated. Does FedEx have refrigerated trucks? 

At this point I knew she had strangled the deal by her own phone chord. 
She shouldnt nudge Supermarket Czar with dinky shipping details. In fact, 
Laura should be so grateful, she should personally deliver the drink the next 
dayrolling it all the way to his supermarket with her nose if need be. Laura 
was obviously not aware of The Great Scorecard in the Sky. That day the 
tally was Fred everything, Laura nothing. 

Big winnersbefore putting pen to paper, fingers to keboard, mouth to 
phone, or hand to someone elses to shake it do a quick calculation. They 
ask themselves Who has the most to benefit from this relationship? What 
has each of us done recently that demands deference from the other? And 
what can I do to even the score? 

Friends Keep Tabs Too 

The Great Scorecard in the Sky is not just bobbing over busnesspeople. 
If family members and friends look carefully over their 

loved ones heads, theyll spot it. And, like an over-the-counter stock, it 
goes up or down every day. When you mess up, you have to even your 
score by doing more for the one who didnt. To keep love alive, keep your 
eye on The Great Scorecard in the Sky. 

Several months ago, I met a nice chap named Charles at a covention. 
We started discussing our favorite foods. His was hommade linguine with 
pesto sauce. I liked Charles and I make a mean pesto sauce. The remarkable 
coincidence of these two elements emboldened me to invite him to dinner at 
my place. Great, he said. We set it for seven-thirty the following Tuesday. 


Tuesday afternoon, I begin preparations for the big date. The cuckoo 
clock on the wall monitored my progress. At five cuckoos, I run to the store 
to find pine nuts. By six cuckoos, Im back home grinding basil and garlic. 
At seven cuckoos, Im folding napkins, setting the table, pulling out fresh 
candles. Whoops, running late. I change clothes and spruce myself up. 
When seven-thirty strikes, I am all ready. The pesto and I await his arrival. 

Eight oclock rolls around and no friend. Well, I figure, Ill open the wine 
and let it breathe. Another hour passes and no Charles. The cuckoo calls me 
cuckoo nine times now. I begin to believe the bird. It is evident Charles isnt 
coming. I have been stood up. 

The next day Charles called with halfhearted apologies and a 
semiplausible excuse. His car broke down. Gee, Im sorry, I said. (I wanted 
to say, Did Martians capture you? Were you tranported to another planet 
where there were no phones to call me? I resisted the sarcasm.) However, 
he did sound contrite so I was almost willing to forget it. Until his next 
question. 

He obviously wasnt aware of how hed slipped in The Great Scorecard 
in the Sky because, instead of inviting me for linguine with pesto at a fine 
Italian restaurant to make up for his blooper, he asked, When can we 
reschedule at your house? 

Never, Charlie. 

How to Make All the Right Moves 339 

Technique #92 

The Great Scorecard in the Sky 

Any two people have an invisible scorecard hovering above their heads. 
The numbers continually fluctuate, but one rule remains: player with lower 
score pays deference to player with higher score. The penalty for not 
keeping your eye on The Great Scorecard in the Sky is to be thrown out of 
the game. Permanently. 

Your Destiny 

Weve met many people in How to Talk to Anyone. A few of their 
names are changed, but each is very real. Recently, I decided to track down 
some of the folks with whom Id crossed paths over the years. I wanted to 
see what theyre up to now. 

Laura, my old friend who dreamed of milkshake millions but ignored 
the Supermarket Czars scorecard, is now back at her day job. Sam, who 
ruffled me by not revealing he wanted me to speak for his organization, no 


longer has one. Sonny, who hounded his brother-in-laws cousin by a too- 
quick call, is still pumping gas. Tania, who insisted on immediate tit for tat, 
no longer has that terrific job at the talent agency. Poor Jane, the mail-room 
clerk who confronted her boss at the Christmas party five years ago, is still 
wrapping packages. And Dan, who left the prolonged inspirational message 
on his phone, now has an unlisted numbernot a good sign for an aspiring 
speaker. 

Whereas Barry who asks everyone he calls, What Color Is Your Time? 
was recently chosen Broadcaster of the Year by the National Association of 
Talk Show Hosts. Joe, who keeps note of everyone on his Business Card 
Dossier, 1s now a state senator. 

Jimmi, the expert at Eyeball Selling, was recently written up in Success 
magazine. Steve, whose staff insinuates Oh Wow, Its You! to every caller, is 
one of the most requested speakers on the cable circuit. Tim, the can-do guy 
who gets what he wants from worers in every industry by writing 
Buttercups for Their Boss, now owns the travel agency. And Gloria, my 
hairdresser who gives the great Nutshell RZsumZ, recently opened a salon 
on New Yorks fashionable Fifth Avenue. 

Does this mean to say that just because the first folks irked me and a 
few others they were exiled to a humdrum existence? And the latter group 
who made people smile would attain great heights? Of course not. Those 
isolated moments of their lives we examined were but one move of many 
they made each day. 

But consider: if you had been who was ruffled by Laura, Sam, Sonny, 
Tania, Jane, or Dan and they called you, would you feel like extending 
yourself for them? Probably not. The memory of their ragged dealing would 
still smart. 

Whereas if you heard from Barry, Joe, Jimmi, Steve, Tim, or Gloria, 
happy memories of your exchange would flood over you. Youd want to do 
whatever you could for them. 

Multiply your response by many thousands. As we said in the 
introduction, nobody gets to the top alone. Over the years, the smooth 
moves of these big winners have captured the hearts and conquered the 
minds of hundreds of people who helped boost them rung by rung to the top 
of whatever ladder they chose. 

How does one become an instinctive smooth mover rather than a ragged 
rider through life? The answer became blindingly clear one snowy day last 


winter. Lumbering along a neatly groomed track on cross-country skis, I 
spotted a Nordic skier swiftly striding toward me in the same trail. I didnt 
need to observe his high kick or his snazzy diagonal poling to let me know I 
was obstructing the path of a pro. 

How to Make All the Right Moves 341 

While mustering the energy to lug my throbbing legs out of the track so 
Super Skier could soar past, he deftly sidestepped out of the groove, leaving 
the groomed trail all for me. As he whizzed toward me, he slowed slightly, 
smiled, nodded, and said, Good morning, beautiful day for skiing, isnt it? 

I appreciated his deference (and insinuation that we were equals on the 
snow!). I knew he was not thinking Hey look at me. Here I am! but Ahh, 
there you are. Let me make room for you. 

As I implied in the opening words of this book, the diffeence in the life 
success between those two types of thinkers is incalculable. 

Why was Super Skier able to pull off his move so gracefully? Was he 
born with the skill? No. His was a deliberate move that grew out of 
practice. 

Practice is also the fountainhead of all smooth communictions moves. 
Excellence is not a single and solitary action. It is the outcome of many 
years of making small smooth moves, tiny ones like the ninety-two little 
tricks weve explored in How to Talk to Anyone. These moves create your 
destiny. 

Remember, repeating an action makes a habit. Your habits create your 
character. And your character is your destiny. May success be your destiny.