OBBLBH.pPH.
mm[H TRADE NEWS
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October 1, 1957
JAPANESE VIEWERS TO SEE WORLD SERIES BASEBALL GAMES FOR FIRST TIME—
ONLY ONE DAY AFTER PLAY DATES IN U.S.— VIA SPECIAL KINESCOPE
RECORDINGS SOLD TO TOKYO STATION BY NBC INTERNATIONAL, LTD.
Japanese viewers will see the full 1957 World
Series baseball games on their television sets for the
first time -- only one day after play date in the U.S, --
via special kinescoped recordings sold today by NBC Inter¬
national, Ltd,, to commercial television station NTV in
Tokyo, Japan. Announcement of the important sale, the
first of its kind, was made today by Alfred R. Stern,
Chairman of the Board of the wholly-owned NBC subsidiary.
Mr. Stern said that Japanese viewers will see
each game of the Series, which begins tomorrow, Oct. 2
(12:45 p.m., NYT), in its entirety starting with the
opener between the New York Yankees and Milwaukee Braves,
Each telecast of the Series games will be kine¬
scoped on the West Coast and rushed via Pan American Air¬
ways to the Tokyo station for replay 24 clock hours later.
Mr. Stern said that Japanese station NTV will
telecast the Series during prime evening hours rather than
in normal daytime hours because of the Japanese people's
strong interest in the sport.
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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2 - World Series
In addition to being seen in Japan, the United
States and Canada, the World Series will be telecast live
to Cuba via the recently developed over-the-horizon relay.
Games one and two, plus six and seven (if necessary) at
New York's Yankee Stadium will be televised by NBC in color
as well as black and white. The Pall classic also will be
broadcast by NBC Radio.
NBC-New York, 10/1/57
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NBC -TV AND RADIO NEWS
CREDITS FOR WORLD SERIES COVERAGE ON NBC- TV AND NBC RADIO
SUMMARY:
TV and radio coverage of all games of 1957
World Series between New York Yankees
and Milwaukee Braves, starting Wednesday,
Oct. 2. Games one and two are played in
Yankee Stadium, New York; games three,
four and (if necessary) five in County
Stadium, Milwaukee; games six and seven
(if necessary) in Yankee Stadium. All
games at the Yankee Stadium will be tele¬
vised in color as well as black and white
This is the 11th consecutive year that
NBC-TV has televised the World Series.
STARTING TIMES:
For New York games -- 12:45 p.m., NYT.
For Milwaukee games -- 2:45 p.m., NYT.
TV COMMENTATORS:
Mel Allen and A1 Heifer,
RADIO COMMENTATORS:
Earl Gillespie, Bob Neal and Bill Corum.
TV PRODUCER:
Perry Smith.
TV DIRECTOR:
Harry Coyle.
RADIO DIRECTOR:
Paul Jonas.
SPONSOR:
Gillette Safety Razor Company (World Series
is a feature of the "Gillette Cavalcade
of Sports" series).
AGENCY:
Maxon, Inc .
NBC PRESS REPRESENTATIVE: Bob Goldwater (New York).
- o -
NBC-New York, 10/1/57
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NBC TRADE NEWS
ELIZABETH HAGLUND IS NAMED COORDINATOR OF PROGRAM SERVICES
FOR NBC TELEVISION'S SPECIAL PROJECTS
Elizabeth Haglund has been named coordinator of program ser¬
vices for NBC Television's Special Projects, according to an announce¬
ment from Henry Salomon, who heads the unit. For the past two years
Miss Haglund was public relations coordinator for the network's
"Today," "Home" and "Tonight," She joined NBC in 19^5 as senior inter-
viewer in the Personnel Department after terms as special correspondent
with Farrar and Rinehart and as advertising copywriter with John Wiley
and Sons. She was NBC placement manager from 1951 until 195^> when she
joined the "Home" unit as public relations manager. She lives in
Pelham, N.Y.
ANTHONY A. CERVINI JR. IS APPOINTED TO POST
IN NBC STATION RELATIONS DEPT.
Anthony A. Cervini Jr, has been appointed a station contact
representative in the National Broadcasting Company's Station Relations
Department, it was announced today by Donald J. Mercer, Director of
Station Relations for NBC .
Mr. Cervini joined the network Guest Relations Department in
19^9> and in 1951 was appointed to the company's sales traffic depart¬
ment. A year later he became chief statistician for the department,
and in 1953 was named a service representative. In 1955 he was ap¬
pointed service representative supervisor,
A native of New York, Mr. Cervini attended Columbia Univer¬
sity. He, his wife and their son live in New Hyde Park, N.Y.
- o -
NBC -New York, 10/1/57
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NBC -TV NEWS
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PETER USTINOV, IN FIRST U.S. TV PERFORMANCE, TO PLAY TITLE ROLE
IN 'LIFE OF SAMUEL JOHNSON' ON 'OMNIBUS'
Peter Ustinov, British actor, author, composer and play¬
wright, will star in the OMNIBUS presentation of the "Life of Samuel
Johnson." His role as Johnson will mark his first performance on
American television.
*
The original, 90-minute treatment of James Boswell's bio¬
graphy of Johnson will be written for "Omnibus" by James Lee, who
wrote the of f -Broadway hit play, "Career." British actor Emlyn
Williams, as previously announced, will star as Boswell. The "Life of
Samuel Johnson" will be telecast in December, the date to be announced,
on "Omnibus" (NBC-TV, 4-5:30 p.m., NYT), which is produced by Robert
Saudek Associates and sponsored by Aluminium Limited and the Union
Carbide Corporation.
Ustinov will appear on Broadway this Fall in his new comedy,
"Romanoff and Juliet." Four seasons ago he performed in the Broadway
production of another of his plays, the "Love of Four Colonels,"
Williams, who appeared here several seasons ago in an
impersonation of Charles Dickens, also will be seen on Broadway this
Fall with his one-man show based on the works of the late poet Dylan
Thomas .
- o -
NBC-New York, 10/1/57
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NBC
TELEVISION NEWS
CREDITS FOR 'LUX SHOW STARRING ROSEMARY CLOONEY' COLORCASTS ON NBC-TV
TIME:
STAR:
FORMAT:
PRODUCERS :
DIRECTOR:
WRITERS:
GUEST SEQUENCE DIRECTOR:
MUSICAL DIRECTOR- ARRANGER:
VOCAL GROUP:
CHOREOGRAPHER:
SPONSOR AND AGENCY:
ORIGINATION:
ORIGINAL STARTING DATE:
NBC PRESS REPRESENTATIVES:
NBC-TV, Thursdays, 10 p.m., NYT;
colorcast .
Rosemary Clooney
Musical variety featuring guest stars.
Joseph Shribman and Dik Darley
Dik Darley
Danny Arnold, Howard Leods, Tom Waldman.
Danny Arnold
Frank DeVol
The Modernaires with Paula Kelly
Jack Baker
Lever Brothers Company, through J. Walter
Thompson Company
Live in color and black and white from
Color City, Burbank, Calif.
Thursday, Sept, 26, 1957
Bob Bowen, Hollywood; Walter Kempley,
New York
o
NBC-New York, 10/1/57
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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TELEVISION
NEWS
CORRECTION PLEASE:
The correct title of Dinah Shore's new Sunday
series, which will start on NBC-TV Sunday, Oct. 20
(9-10 p.m., NYT, in color and black and white), is THE DINAH
SHORE CHEVY SHOW. The program name was incorrectly listed
as "Dinah Shore's Chevy Show" in a previous release.
As announced, Dinah's guest stars on her premiere
program will be Danny Thomas, Nanette Fabray, Dean Jones
and special guest, Tab Hunter.
o
NBC-New York, 10/1/57
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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JjJTR FEATURE
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PEOPLE BEHIND-THE-SCENES OF ’PINOCCHIO'
("Pinocchio" will be simulcast ever NBC-TV and Radio
Sunday, Oct. 13, 6: 30-7:30 p.m., NYT)
Executive producer David Sugskind has produced many 60-
minute video dramas, l movie, "Edge of the City," and a Broadway
play, "A Very Special Baby" -- but hi$ original ambition was to be
a college teacher.
* * * *
Yasha Frank, creator and st'ager of this production of
"Pinocchio," has had a long association with programs of interest
to children of various ages. He produced a marionette short for a
motion picture studio. He was national consultant for Children’s
Theatre of the Federal Theatre Project, and wrote and directed three
plays for the Project. He was a member of the White House Confer¬
ence for Children in a Democracy ( 3,9*10-1950) . He twice filled as¬
signments for the Ford Foundation ‘studies of teaching problems.
He was state director of Radio an<l Television for the Massachusetts
Parent-Teacher Association.
•fc * *
(more)
PRESS DEPARTMENT, NATIONAl BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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2 - ’Pinocchio'
Producer Herbert Moss has been in radio and television
production for 20 years, both as writer and producer. He got an
early start with the Cornell University radio station while study¬
ing law there. He received his law degree but was far too intrigued
with radio to practice law. His first professional radio directing
job was with NBC Radio.
* * *
Director Paul Bogart produced and directed a touring pup¬
pet theatre soon after his graduation from Northwestern University,
and got his first network job with NBC as a stage manager. Since
then he has directed some of the network’s top dramatic programs.
* * *
Choreographer Hanya Holm founded her own school of the
dance more than 20 years ago. She toured the country with her dance
group, created the dances for the Broadway musical, "Ballet Ballads"
and for "Kiss Me Kate," receiving, for the latter, the Drama Critics’
Award for the best choreographer of 19^9* She received it again for
"The Golden Apple." Other Broadway credits include "Out of This
World," "My Darlin’ Aida" and "My Pair Lady." She created the dances
for the movie, "The Vagabond King." She is founder of the New York
City Dance Company.
* * *
(more)
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Sam Leve, scenic designer, has designed sets for 68 Broad¬
way plays including "Macbeth," "Beautiful People," "Mr. Sycamore,"
"Beat the Band," "Wallflower" and "The Fifth Season." His Metro¬
politan Opera credits include "The Warrior," "Simone Boccanegra"
and "Tristan and Isolde."
* * *
Costume designer Noel Taylor, who has served in this
capacity for all of the Maurice Evans' television productions, has
many stage credits too. They include the current "Auntie Marne,"
"No Time for Sergeants," "Teahouse of the August Moon," "Alice in
Wonderland," "Stalag 17," "The Male Animal" and "Dial 'M* for
Murder. "
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NBC -New York, 10/2/57
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FEATURE
HELPING TO PUT THE "WORLD" IN THE WORLD SERIES- -
THAT'S ROLE OF NBC TELEVISION AND RADIO
NBC, through its television and radio coverage, is helping to
put the "world" in the World Series.
NBC's telecasts of the entire Series are being seen live,
not only in the United States, but also in Canada and Cuba. Kine-
scoped recordings of each game are scheduled in Japan only one day
after play date. The telecasts are being kinescoped on the West Coast
and flown to Tokyo for replay. Kinescopes also are flown to Honolulu,
Hawaii; to Anchorage and Fairbanks, Alaska, and to Guam for later
presentation.
NBC Radio's broadcasts of the Series games are being beamed
via shortwave to service personnel overseas by the Armed Forces Radio
Service. The play-by-play report is picked up by the New York and Los
Angeles branches of the AFRS for relay overseas, The short-wave broad¬
cast from New York goes to ships-at-sea, Greenland, Iceland, Europe,
the Mediterranean area, Cuba, Puerto Rico, the Canal Zone and
Antarctica, Los Angeles serves ships-at-sea, Alaska, the Pacific
Islands, Japan and Korea.
Mel Allen and A1 Heifer are the TV commentators and Earl
Gillespie, Bob Neal and Bill Corum are the radio reporters.
- o -
NBC -New York, 10/2/57
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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NBC TRADE NEWS
JOHN SCUOPPO IS APPOINTED MANAGER, FIELD EXPLOITATION, FOR NBC
John Scuoppo has been appointed Manager, Field
Exploitation, for NBC, it was announced today by A1 Rylander,
Director, Exploitation, for the National Broadcasting Company.
Mr. Scuoppo has served as an exploitation repre¬
sentative since he joined the network in July 1955. Before
that he was, in turn, a publicist for United Artists Corp.
for a year and an exploitation representative for Columbia
Pictures Corp. for four years.
Born in New York, he attended the College of the
City of New York. He and his wife live in Throgg’s Neck,
N.Y.
o
NBC-New York, 10/2/57
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TRADE NEWS
October 3, 1957
NBC- TV' S NEW REGULARLY SCHEDULED EVENING PROGRAMS DEMONSTRATE
OUTSTANDING INCREASE IN SHARE OP AUDIENCE AND
LEAD COMPETING SHOWS OF OTHER NETWORKS
With the 1957-58 television season well under way, NBC-TV's
new regularly scheduled evening programs have demonstrated an out¬
standing increase in share of audience compared to shows presented by
the network in those same time periods a year ago. In addition, this
new NBC-TV programming leads the other networks1 competing shows.
More than 50 per cent of NBC-TV1 s regular nighttime schedule
(between 7:30 and 11 p.m., NYT, Mondays through Sundays) consists of
new programs this season and totals 22 new properties. To date, 19
of these programs have had their premieres.
According to all available Trendex reports on show premieres
for the new 1957-58 season, 12 of these 19 new NBC shows are No. One
in their time periods in share of audience, with the second network
placing four shows in the No. One spot and the third network only
three. By contrast, a year ago at this time NBC-TV did not lead in
a single one of these time periods, while the second network had 12
No. One programs and the third network seven.
A second significant result of the new season credits
NBC-TV's share of audience in these newly programmed time periods with
an increase of 29 per cent compared to a year ago, while the second
network has declined 21 per cent and the third network eight per cent.
(more )
PRESS DEPARTMENT, NATIONAL B
ROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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NBC -TV also currently leads the second network by eight per
cent and the third network by 35 pei"1 cent in share of audience during
these periods, whereas a year ago NBC trailed the second network by
33 per cent and the third network by four per cent.
Programs new to NBC-TV's regular nighttime schedule this
season are "Sally,1' "The Price Is Right," "The Restless Gun," "A
Turn of Fate," "Suspicion," "The Mat 'King' Cole Show," "The Eddie
Fisher Show Starring Eddie Fisher With George Gobel, " "The George
Gobel Show Starring George Gobel With Eddie Fisher," "The Bob
Cummings Show," "The Californians," 'Wagon Train," 'Tic Tac Dough,
"The Lux Show Starring Rosemary Clooney," "The Jane Wyman Show,"
"Saber of London," "M Squad," "The Thin Man," "The Polly Bergen Show,"
"Club Oasis," "The Gisele MacKenzie Show," "The Chevy Show" (beginning
Oct. 20), "The Court of Last Resort" (beginning Oct. 4) and "What's
It For?" (beginning Oct. 12).
o
NBC -New York, 10/3/57
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NEWS
October 3 > 1957
ED WYNN TO STAR IN »0N BORROWED TIME '
ON 'HALLMARK HALL OF FAME' COLORCAST
WITH CLAUDE RAINS AS SPECIAL GUEST
HALLMARK HALL OF FAME will present Ed Wynn as star and
Claude Rains as special guest in James Costigan's adaptation of Paul
Osborn's Broadway hit fantasy, "On Borrowed Time," Sunday, Nov, 17
(NBC-TV, in color and black and white, 5*30-7 p.m,,. EST), Dennis
Kohler is also cast in a prominent role.
This will be the second of six major productions of "Hall¬
mark Hall of Fame," on NBC-TV during the current season.
The original play, based on a novel by Lawrence Edward
Watkin, made its Broadway bow Feb. 3> 1938, and ran f°r l6l
performances .
Burns Mantle, who included it in his selection of the ten
best plays of the season, wrote: "It was enthusiastically welcomed
by the professional play reviewers, both for its own sake and because
it brought one of their favorite actors, Dudley Digges, to stardom
after 40 years of fine service to the theatre."
Brooks Atkinson's review in the New York Times of Feb 4,
1938* read, in part: "Something blissful has come to town,. , a vastly
/
(more)
COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
PRESS DEPARTMENT, NATIONAL BROADCASTING
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enjoyable fantastic drama. . .Nothing so original and jovial has turned
up on our stage for a long time."
Ed Wynn, the veteran comedian whose dramatic talents have
been winning wide acclaim in recent months, will portray Gramps, the
elderly man who keeps Death up an apple tree because he can‘t bear to
leave his little grandson defenseless in a bossy petticoat environment.
Rains will play Mr. Brink, the mild and obliging courier from
the After Life. Dennis Kohler will be seen as six-year-old Pud, the
appealing little boy who adores his crotchety grandfather. Peter
Miner was the Pud of the original production.
A movie version of "On Borrowed Time" appeared in July of
1939, with Lionel Barrymore as Gramps, Sir Cedric Hardwicke as Mr.
Brink and Bobs Watson as Pud. Frank Nugent, reviewing the film in
the New York Times, commented: "The picture, like the play, is a
tender thing and wistful, fantastic in its way, yet firmly rooted in
human soil.,.. a mighty pleasant film with a deal of warmth and
sentiment and just enough ornery human acidity to keep it off the
alkaline or mawkish side."
The play was revived on Broadway Feb. 10, 1953* for 78
performances with Victor Moore as Gramps, Leo G. Carroll as Mr . Brink
and David John Stollery as Pud.
Mildred Freed Alberg is executive producer of "Hallmark
Hall of Fame" with George Schaefer as producer-director. "Hallmark
Hall of Fame" is sponsored by Hallmark Cards, Inc., through the Foote,
Cone and Belding advertising agency.
- o -
NBC-New York. 10/3/37
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TELEVI SION
A SERVICE
N E WS
October 3* 1957
NBC WILL SEND FIVE NEW PROGRAM SERIES— VARYING IN THEME FROM I GY
TO MYTHOLOGY AND ART- -LIVE TO NATION'S INTERCONNECTED
EDUCATIONAL TV STATIONS STARTING OCT. 28
Five new program series, ranging in theme from the Inter¬
national Geophysical Year to Greek mythology and the art it has
inspired, will be sent out live to the country’s interconnected
educational TV stations over NBC’s regular network facilities for a
10-week period starting Monday, Oct. 28. Programs will be telecast
Monday through Friday from 6 to 6:30 p.m., NYT.
The five series will comprise the second half of the
Educational Television Project which NBC is undertaking this year in
partnership with the Educational Television and Radio Center at Ann
Arbor, Mich., to link the non- commercial ETV stations in a live
network. The lineup:
"IGY: A Small Planet Takes a Look at Itself," a wide-
angle view of the International Geophysical Year (Mondays,
beginning Oct. 28) ,
"MATHEMATICS, with Clifton Fadiman, " a venture designed
to convey the intellectual excitement to be found in what he
terms "this vast and beautiful mansion" (Tuesdays, beginning
Oct. 29) .
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"ARTS AND THE GODS," an account of the art Inspired
by Greek myths (Wednesdays, beginning Oct, 30) •
"SURVIVAL: the Story of Man, Resources, and Civiliza¬
tion," (Thursdays, beginning Oct, 31) »
"CAMERA ON WASHINGTON," a study of the executive branch
of the Federal government (Fridays, beginning Nov, l) .
The Metropolitan Museum of Art in New York will be the
weekly point of origin of "Arts and the Gods," the first TV series
ever to come from there, "Camera on Washington" will originate in
various parts of the national capital. The other three program
series will be based in NBC’s New York studios. Guest rosters will
include leading scientists, mathematicians, government officials,
resource analysts, art experts and a dance theatre.
New to the Project will be four of the program hosts: Frank
Blair, Clifton Fadiman, Alexander Scourby and Bill Henry. Blair, a
familiar figure to millions of viewers as news editor of NBC-TV’s
"Today," will conduct "IGY." Fadiman, long a favorite TV and radio
master of ceremonies, will be charged with "Mathematics, Scourby,
well-known stage and TV-radio actor, will preside over Arts and the
Gods." Henry, NBC commentator who has been a ranking correspondent
in the capital for more than a decade, will officiate at "Camera on
Washington," Albert E, Burke, director of the American Institute of
Resource Economics, Hartford, Conn., who led the Project's "Geography
for Decision" series last Spring, will return to conduct "Survival.
The Project is under the general direction of Edward
Stanley, NBC Manager of public service programs. Brice Howard is •
Executive Producer, and Donley Feddersen is the Center representative.
(more )
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The ETV stations, all affiliates of the Center, now number
29. It is expected that all will carry the five programs. As a
supplementary service, NBC owned-and-operated stations and many NBC
network affiliates in areas which the ETV outlets do not cover will
be furnished, on request, kinescopes of the programs for replay on a
sustaining basis with a minimum l4-day delay from time of the original
live telecast.
THIS PLANET EARTH
"IGY: A Small Planet Takes a Look at Itself” will deal
each week with a specific aspect of the International Geophysical
Year. There will be explanation and illustration of the most signifi¬
cant features of the present body of man's knowledge of the earth,
description of the many gaps in that knowledge, and account of the
methods by which IGY scientists hope to fill in or bridge those gaps.
The format will regularly embrace film coverage of key IGY activities,
demonstration with models and use of the Geophysical Relief Globe,
six- feet- three -inches in diameter, most accurate and detailed repre¬
sentation of the earth's surface in existence.
Noted scientists and leading IGY figures -- one a week --
will be Prank Blair's guests. Among them will be Dr. Joseph Kaplan,
chairman of the U.S. National Committee for the IGY and member of the
department of physics at the University of California, who will take
part in the first, ninth and tenth sessions.
The topics, in turn, will be (l) "The Quest,' comparison 01
the nature of the universe with that of the earth, summary of the fund
of unanswered questions concerning the earth, outline of how IGY is
attacking these questions; (2) "The Oceans,” (3) "The Ends of the
Earth” (The Antarctic), (4) "The Face of the Land,” (5) "The Tremblinj
(more)
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Earth," (6) "Weather," (7) "The Air: Blanket and Shield," (8) "The
Virgin Sunlight," (9) "Higher than the Blue Sky" (ionosphere) and
(10) "The Newest Moon" (The First Earth Satellite) .
Robert Rippen and E.G. Valens will be the co-producers.
Rippen also will be the director, and Valens will write the scripts.
MATHEMATICAL BREAK- THROUGILS
"Mathematics, with Clifton Fadiman" will deal with the
great break-throughs in mathematical thinking, their historical im¬
pact and their influence today, and will hint at the undiscovered
areas within each. Subjects will include the discovery of number, the
contributions of men like Euclid and Newton and applications of mathe¬
matics in operations research today. Consultants will be drawn from
the National Council of the Teachers of Mathematics and from the
Mathematical Association of America. Fadiman will have each week a
prominent mathematician as guest.
Program topics, in order, will be (l) "How Many, How Much?"
(2) "There's More Than One Geometry," (3) "The Search for X," (4)
"The Space Pilot," (5) "That's the Way to Bet," (6) "A Net around
Infinity," (7) "The Bedrock of Logical Thought," (8) "Collections
and Supercollections," (9) "Mind and Machine" and (10) "Mathematics
in the Modern World."
Fadiman, who has found reading about mathematics and mathe¬
maticians a rewarding hobby for 20 years, is editor of a soon-to-be-
published anthology titled "Mathematica Fantasia." His latest book,
"Any Number Can Play," contains a confessional essay headed "Medita¬
tions of a Mathematical Moron."
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Marilyn Kaermnerle will be the producer,, Lynwood King will
direct and William Welch will write the scripts,
THE GREEK MYTHS IN ART
"Arts and the Gods" will originate each week in a gallery
housing part of the Metropolitan Museum of Art's Greek collection,
which is accounted one of this country fs finest. The program will
deal with the Greek myths most common in the visual arts and in lit¬
erature, Sculpture, vase paintings, other objects of art and, on
some occasions, dancing will illustrate the subjects. Curators and
others of the museum's experts will serve as consultants, Edith
Hamilton, nonagenarian author of "The Greek Way," "Echo of Greece"
and "Mythology," and the Mary Anthony Dance Theatre will take part in
the first session, Alexander Scourby, as host, will have other oc¬
casional guests,
Scourby, who has narrated many of the NBC-TV "Project 20"
histories-on-film, has recorded more than 250 books-for-the-blind for
the Library of Congress (including Plato, Xenophon, Homer's Iliad
and "Odyssey"), has acted on Broadway in many plays (among them a
Greek- language production of a modern Greek drama with Katina Paxinou)
and on TV in many live dramatic productions (among them Anouilh's
version of Sophocles’ "Antigone" on NBC last season),
Marilyn Kaemmerle will be the producer, Frank Pacelli will
direct, and Blair Chotzinoff will be the writer and associate producer.
The topics, chronologically, will be (l) 1 The Gods Are
Born," (2) "Athena and Aphrodite," (3) "Apollo and Artemis,
(more)
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(4) "Death and the Brides," (5) "The Trojan War," (6) "The Odyssey,"
(7) "Perseus," (8) "Theseus and Bellerophon, " (9) "Heracles" and
(10) "The Richness of Mythological Subjects in Art."
MAN AND HIS RESOURCES
"Survival: the Story of Man, Resources and Civilization"
will be produced in association with the Conservation Foundation. In
its approach to study of man and the resources he uses, it will employ
a format that will be largely lecture with visual aids. It will deal
with what resources are, how man uses them, how attitudes and tech¬
nological achievements have affected the kind and quantity of re¬
sources he uses and his way of using them. Four general areas --
population, agriculture, energy sources and mineral resources -- will
be treated historically, with consideration of how they have affected
primitive man, agricultural man, industrial man and are affecting
technological man.
Albert E. Burke, as program host, will have guests on sev¬
eral of the telecasts, among them Dr. James T. Bonner, biologist and
specialist in plant-biochemistry, member of the California Institute
of Technology's division of biology, and co-author of "The Next
Hundred Years."
The topics, in turn, will be (l) Introduction, (2) Popula¬
tion #1, (3) Population #2, (4) Agriculture #1, (5) Agriculture #2,
(6) Energy #1, (7) Energy #2, (8) Energy #3, (9) Minerals and (10)
Conclusion,
Dorothy Culbertson will be the producer, and Frank Pacelli
the director.
(more )
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FOCUS ON GOVERNMENT
"Camera on Washington" v/ill range the nation’s capital to
study the functioning of the executive arm of the Federal government*
There will be on-location pickups from a cross-section of the many
departments, agencies, bureaus and commissions which make up this
branch. The close-up examination will be designed to help viewers
see government not as a remote abstraction but as a cluster of con¬
crete processes which have immediate meaning in the daily life of
every citizen. Bill Henry v/ill have a distinguished guest each week.
The cameras v/ill probe behind the scenes of the State De¬
partment, U.S. Information Agency, Department of Defense, National
Bureau of Standards, Agriculture Department, Treasury Department,
National Institutes of Health, Justice Department, U.S. Weather Bureau
and the White House. (Details will be announced soon.)
Joel O’Brien will be the producer. Frank Slingland will be
the director, and Joan Seaver will write the scripts.
A list of the ETV stations follows:
W MVS- TV, Milwaukee, Wis.; WHA-TV, Madison, Wis.;
KCTS-TV, Seattle, Wash.; KUED, Salt Lake City, Utah; KUHT,
Houston, Tex.; WKNO-TV, Memphis, Tenn.; WQED, Pittsburgh,
Pa.; WHYY-TV, Philadelphia; KETA, Norman (Oklahoma City),
Okla. ; WOSU-TV, Columbus, Ohio; WCET, Cincinnati, Ohio;
WUNC-TV, Chapel Hill, N.C.; KUON-TV, Lincoln, Neb.; KETC,
St. Louis; KTCA-TV, St. Paul, Minn.; WKAR-TV, East Lansing,
Mich.; WTVS-TV, Detroit; WGBH-TV, Boston; WYES, New Orleans;
WILL-TV, Urbana, Ill.; WTTW, Chicago; WE TV, Atlanta, Ga.;
WTHS-TV, Miami, Fla.; WJCT, Jacksonville, Fla.; KRMA-TV,
(more )
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Denver; KQED, San Francisco; WAIQ, Andalusia, Ala.; WTIQ,
Munford, Ala.; WBIQ, Birmingham, Ala.
NBC and the Center are sharing costs of approximately
$700,000 to carry out the Educational TV Project this year, NBC will
underwrite the costs of three of the new series ("Mathematics," "Arts
and the Gods," "Survival") and the Center will underwrite the other
two ("IGY, " "Camera on Washington"). The Center is supplying the
local loops to connect the ETV stations with the NBC network lines and
is consulting with NBC in designing all five programs.
The Project was launched last March with a series of five
13-week programs telecast live to ETV stations across the country.
It marked the first time that the non-commercial ETV stations were
interconnected for live programming on a national basis. From them
came reports that the live network shows stimulated viewer interest in
their over-all program structures. Unexpected, yet equally affirma¬
tive, response came from commercial stations -- for which the service
was not even intended. Many of these stations -- NBC affiliates --
were in areas not covered by ETV outlets and requested kinescopes of
the programs for replay on a sustaining basis.
- o -
NBC -New York, 10/3/57
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Attention: Sports Editors
NBC NEV/S PROVIDES WORLD SERIES RESULTS FOR AMERICANS IN MOSCOW
NBC News again is providing World Series results to fans
among the 150 Americans in Moscow. It was decided to cable the re¬
sults to its Moscow correspondent, Irving R. Levine, after Levine, in
a report to NBC News yesterday, recalled the popularity of the service
last year. Levine said he telephoned the U.S. embassy as soon as the
World Series reports were received last year, and they were posted for
all to see. Otherwise, Americans would have had to try to pick up the
scores from the Armed Forces Radio Service in West Germany -- and
that at a very late hour," Levine said.
Moscow papers don't carry a line on the World Series, he
reported. "It just doesn't exist as far as the Russians are con¬
cerned," Levine said. "Not one out of 1,000 Russians would know what
you were talking about," To a Russian, he said, the phrase World
Series means the coming world soccer matches in Sweden next June.
- o -
NBC TRADE NEWS
NBC RADIO'S "NEWS OF THE WORLD" WITH COMMENTATOR MORGAN BEATTY
WILL BE BROADCAST FROM N.Y. STARTING OCT. 7
NBC commentator Morgan Beatty will originate NBC
Radio's NEWS OF THE WORLD from New York instead of Chicago,
starting Monday , Oct. 7« The show is broadcast Mondays
through Fridays from 7:30 to 7:^5 p.m.* NYT. During the
show, Mr. Beatty calls in reports from NBC correspondents
throughout the world.
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NBC -New York, 10/3/57
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NBC
TELEVISION
NEWS
NBC COLOR TELECAST SCHEDULE
Oct. 13 - 19 (All Times NYT)
Sunday, Oct, 13
3-9 p.m, -- THE STEVE ALLEN SHOW -- With guests Dorothy Lamour,
Jon Hall and the floor show from the Hawaiian Room of New York’s
Hotel Lexington.
9-10:30 p.m. -- THE STANDARD OIL COMPANY (NSW JERSEY) 75TH ANNI¬
VERSARY SHOW -- Special anniversary show with the theme "Wonders
of Today and the Promise of Tomorrow, " with Tyrone Power as host
and spokesman and starring Jimmy Durante, Bert Lahr, Donald
O'Connor, Jane Powell and also starring Marge and Gower Champion,
Brandon de Wilde, Duke Ellington and his orchestra, Eddie
Mayehoff, Cornelia Otis Skinner, Kay Thompson. Production
staged by Cyril Ritchard. Kay Thompson and Richard Avedon are
on creative staff.
Monday, Oct. l4
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW. ,
7:30-8 p.m. -- THE PRICE IS RIGHT — With emcee Bill Cullen.
Tuesday, Oct. 15
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW.
3-4 p.m. -- NBC MATINEE THEATER -- "Father Came Home," starring
Cesar Romero.
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY
30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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Tuesday, Oct. 15 (Cont'd)
8- 9 p.m. — THE EDDIE FISHER SHOW STARRING EDDIE FISHER WITH GEORGE
GOBEL -- Tonight’s guests are Gisele MacKenzie, Phil Harris and
Elaine Dunne.
Wednesday, Oct, l6
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW.
3-4 p.m. -- NBC MATINEE THEATER -- "Villa of the Angels."
9- 10 p.m. -- KRAFT TELEVISION THEATRE -- "A Cook for Mr. General,"
starring Bill Travers.
Thursday, Oct. 17
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW.
3-4 p.m. -- NBC MATINEE THEATER -- "The Tone of Time," starring
Sarah Churchill.
7:30-8 p.m. -- TIC TAC DOUGH -- With emcee Jay Jackson.
9:30-11 p.m. -- HALLMARK HALL OF FAME -- "The Green Pastures,"
Marc Connelly’s adaptation of his Pulitzer Prize "fable play."
The all-Negro cast of 60 is headed by William Warfield, Eddie
"Rochester" Anderson, Earle Hyman, William Dillard, Sheila
Guyse, Estelle Hemsley, Fred O’Neal, Muriel Rahn, Terry Carter,
Richard Ward, Rosetta Lenoire, Jonelle Allen, Michael Gelford,
Eric Herman and Rhoda Boggs,
Friday, Oct. 18
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW.
3-4 p.m. -- NBC MATINEE THEATER -- "Almost Any Man Will Do."
(more )
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Saturday, Oct. 19
1:15 or 2:15 p.m. — NCAA FOOTBALL GAME — Big Ten Game (Teams and
exact starting time to be announced.)
3-9 p.m. -- THE PERRY COMO SHOW -- With tonight1 s guests Tony
Bennett, Diana Dors, Jackie Miles and Benny Goodman & Trio.
10:30-11 p.m. -- YOUR HIT PARADE -- With vocalists Jill Corey,
Virginia Gibson, Tommy Leonetti and Alan Copeland.
- o -
NBC -New York, 10/4/57
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MUSIC NEWS
PRESIDENT EISENHOWER AND VICE PRESIDENT NIXON CONGRATULATE
SOUTH BEND ON FESTIVAL FEATURING NBC OPERA COMPANY
Telegrams from President Dwight D. Eisenhower and
Vice President Richard M. Nixon were received by officials
in South Bend, Ind,, relating to the St. Mary * s College Fes¬
tival in connection with the NBC Opera Company. The festival
concluded last night (Oct. 3) with a second performance of
Verdi's "La Traviata,"
The NBC Opera Company participation in the 10-day
opera festival at St. Mary’s College in South Bend was also
the beginning of the company's Second Annual Tour which will
take it to 63 cities in the next nine weeks.
Following are the texts of the telegrams:
JOHN A. SCOTT, PRESIDENT,
SOUTH BEND CHAMBER OF COMMERCE,
SOUTH BEND, IND.
THROUGH CONGRESSMAN NIMTZ, I HAVE LEARNED OF THE
MUSIC FESTIVAL TO BE HELD AT ST. MARY'S COLLEGE AND
THE CELEBRATION PLANNED BY THE CITIZENS OF SOUTH
BEND IN HONOR OF THEIR VISITING NBC OPERA COMPANY.
THIS IS A SPLENDID DEMONSTRATION OF THE SPIRIT AND
CULTURE OF YOUR COMMUNITY, AND I WISH YOU ALL
SUCCESS .
DWIGHT D. EISENHOWER.
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK
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CHAMBER OF COMMERCE,
SOUTH BEND, IND.
MY FRIEND JAY NIMTZ KINDLY ADVISED ME OF THE WEL¬
COMING CELEBRATION SOUTH BEND IS EXTENDING TO THE
NATIONAL BROADCASTING CORPORATION OPERA COMPANY.
I FEEL CERTAIN THAT THIS WILL BE A MEMORABLE OC¬
CASION FOR ALL OF THE RESIDENTS OF SOUTH BEND AND
FOR THE MEMBERS OF THE OPERA COMPANY. PLEASE
ACCEPT MY CONGRATULATIONS FOR THIS UNIQUE RECEP¬
TION FOR ONE OF THE WORLD «S GREAT ART FORMS.
BEST WISHES FOR A FINE CELEBRATION.
RICHARD NIXON.
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NBC -New York, 10/4/57
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October 4, 1957
MOUNTING ENTHUSIASM FOR NBC OWNED STATIONS' "KNOW YOUR SCHOOLS"
PROJECT EXPRESSED BY PUBLIC OFFICIALS AND EDUCATIONAL LEADERS
Mounting enthusiasm for the NBC Owned Stations' "Know Your
Schools" project has been expressed by high government officials ,
mayors , superintendents of schools and educational leaders since the
public service effort was announced last week.
Developed with the cooperation of the U.S. Department of
Health, Education and Welfare and the U.S. Office of Education, the
six -week project will concentrate the combined facilities of NBC's
13 radio and television stations in eight major cities on spotlighting
important current issues in American education. 'Know Your ochools
will be launched by the NBC Owned Stations on the weekend of 0ct.lc.-13.
Value of time and programming for all 13 stations will exceed
$1,000,000.
Following are some of the endorsements of the project which
have been received by Thomas B. McFadden, Vice President of NBC Owned
Stations :
(more )
publicity department 9 NBC Owned Stations Division 9 30 Rockefeller Plaza, N. 1 . 20, J\.Y. 9 Cl 7-8300
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'Know Your Schools'
Senator Irving M. Ives (N.Y.), Member of the Senate Commit¬
tee on Labor and Public Welfare -- "You should be commended highly for
this project. It should do much good. It is obvious that the more
the citizens of a community know about their schools, the more they
are likely to support efforts to improve them. In lending the facili¬
ties of the NBC Owned Stations to furthering this purpose, you are
performing a real public service and elevating your own standing in
the community. I sincerely hope that your project will serve as a
pattern for public service programs of a similar nature throughout the
country. My heartiest congratulations on this eminently worthwhile
endeavor. "
Representative Graham A. Barden (N.C,), Chairman of the
House Committee on Education and Labor -- "I am sure the 'Know Your
Schools' project will be an extremely useful service to the public.
This in my opinion is a way to make the average citizen, and especially
the parents, conscious of their responsibility for the proper educa¬
tion and training of the youth of our land. I commend you for this
public service undertaking, and for your intention to make available
to other broadcasters the knowledge which you gain for using radio
and television to inform the public about the problems of education.
I. Keith Tyler, director of the Office of Radio Education
for Ohio State University, said: "I am sure that the results of this
intensive project will be most beneficial to the development of educa¬
tion. Certainly our schools are approaching a crisis and the public
needs to be informed so that adequate action can be taken."
Typical of the response from cities in which NBC Owned
Stations are located is this statement by Mayor Richard J. Daley of
Chicago :
(more)
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"I congratulate the National Broadcasting Company for re¬
porting one of the most important and urgent problems of the Chicago
area. We are all benefited when the attention and resources of this
leading medium of public discussion is devoted to studying the suf¬
ficiency and quality of the way in which the community is educating
our youth."
Other endorsements were received from Dr. Benjamin C.
Willis, General Superintendent of Chicago public schools; Dr. Noble
J. Puffer, County Superintendent of Schools in Cook County, Ill,;
Msgr, William E. McManus, Superintendent of Schools of the Archdiocese
of Chicago; A. H. Kramer, Superintendent of Christian Education,
Lutheran Church- -Missouri Synod, Northern Illinois District; Dr. Mark
A. Neville, Headmaster of the Latin School of Chicago; Melville H.
Hosch, Director of the Chicago Regional Office, Department of Health,
Education and Welfare; Prank Balthis, NEA-IEA field assistant; and
Earl H. Hanson, president of the Illinois Education Association.
Commenting on the plans of Station WBUF for the project,
Mayor Steven Pankow of Buffalo said: "I was extremely pleased to
hear of your station's forthcoming public service campaign aimed at
getting citizens to "Know Your Schools." Our schools are doing a
great job in educating the youngsters of our community, and I cer¬
tainly feel that every effort in the direction of acquainting the
public with that job merits applause. Your project also should have
the effect of awakening large numbers of our citizens to some of the
problems the schools face in achieving their goal of well-educated
youth. "
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Dr. Joseph Manch, Buffalo Superintendent of Schools, and
Msgr. Sylvester Holbel, Superintendent of Catholic Schools, Diocese
of Buffalo, also endorsed the project.
In Philadelphia, Allen H, Wetter, Superintendent of Schools,
said: "I want to commend NBC and Stations WRCV and WRCV-TV for this
type of responsible service to our schools. It is always encouraging
to educators to know that powerful commercial organizations such as
yours are willing to put time, money and effort into worthwhile public
service. You can count on our full cooperation."
Endorsements were also received from Martha A. Gable,
Director of Radio and Television Education of the Philadelphia Public
Schools; Frederick L. Hipp, Executive Secretary of the New Jersey
Education Association; and Noryne E. Million, Radio and TV Chairman
of the New Jersey Congress of Parents and Teachers,
- o -
NBC -New York, 10/4/57
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NBC -TV AND RADIO NEWS
CAST, CREDITS, WHO’S WHO AND SCENES OF "PINOCCHIO"
ON NBC -TV AND RADIO SUNDAY, OCT. 13 (6:30-7:30 P.M., NYT)
CAST
PINOCCHIO . MICKEY ROONEY
GEPPETTO .....•••••• . WALTER SLEZAK
BLUE -HAIRED FAIRY QUEEN . FRAN ALLISON
TOWN CRIER . STUBBY KAYE
RINGMASTER -JOLLY COACHMAN . JERRY COLONNA
FOX . MARTYN GREEN
PUPPETS-FISH . . . MATA AND HARI
GEPPETTO1 S CAT . SONDRA LEE
CAT . MATT MATTOX
MARIONETTE . . . IMELDA DE MARTIN
PRODUCTION CLOWN . PAUL JUNG
YOUNG FATHER . TIM HERBERT
Beggar Woman . . . Elaine Eldridge
Figurehead . Tere Dennis
Rooney's Double, . . .Carl Graves
Man- in-the -Moon . Harry McKenna
Extra. . . . . Honey McKenzie
Clowns . Joe Rocco
Don Redlich
Roustabouts . Crandall Diehl
Glen Tetley
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CAST (CONT »D)
Girl Dancers. . . . .
, .Gene Hufeisen
Karen Sargent
Normandy Karr
Gloria Kaye
Male Singers. . . . .
, .Percy Dove
Gordon Clarke
Jack De Low
Girl Singers . . • . . ,
. .Elizabeth Howell
Shirley Winston
Adrian Angel
Radio Narrator . .
. .Ben Grauer
Radio Announcer . .
, .Ed Herlihy
* * *
SPONSOR . .
..The Rexall Drug Co,
ADVERTISING AGENCY .
. .Batten, Barton, Durstine
and Osborn, Inc .
* * *
PRODUCTION STAFF
CREATED AND STAGED BY .
..YASHA FRANK
EXECUTIVE PRODUCER .
..DAVID SUSSKIND
PRODUCER .
..HERBERT M. MOSS
ASSOCIATE PRODUCER .
. .MICHAEL ABBOTT
DIRECTOR .
. .PAUL BOGART
CHOREOGRAPHY .
. .HANYA HOLM
ART DIRECTION .
SAMUEL LEVE
MUSIC .
. ALEC WILDER
(more)
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^ - Cast and Credits
1 Pinocchio *
PRODUCTION STAFF (CONT'D)
LYRICS .
COSTUMES . .
PRODUCTION SUPERVISOR.
PRODUCTION COORDINATOR
ASSISTANT DIRECTOR. . . .
CONDUCTOR -ARRANGER. . . .
MAKEUP . . .
UNIT MANAGER .
TECHNICAL DIRECTOR. . . .
LIGHTING DIRECTOR .
RADIO DIRECTOR .
COMMERCIAL PRODUCER . . .
COMMERCIAL DIRECTOR. . .
WILLIAM ENGVICK
NOEL TAYLOR
BUDD WILDS
BORIS FRANK
GORDON RIGSBY
GLENN OSSER
DICK SMITH
,TOM MADIGAN
,HEINO RIPP
■JACK FITZPATRICK
, PARKER GIBBS
.EVERETT HART
.LEN VALENTA
-oooo-
ORIGINATION
NBC, New York
* * *
This is a musical play based on the famous old
"Pinocchio" legend of a little wooden puppet who, by dint
of his own good deeds, eventually earns status as a real,
living child. Some of the incidents are based, loosely,
on the book, "Adventures of Pinocchio," by Carlo Collodi.
(more)
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4 - Cast and Credits
1 Pinocchio 1
SCENE RUNDOWN
SEQUENCE ONE
Scene A
Scene B
Scene C
Opening
Village Street
Interior Geppetto ’s
Home
Credits
"Happy News"
Crier Knocks at Doors
Geppetto and Cat at
Dinner
SEQUENCE TWO
SEQUENCE THREE
Scene A
Scene B
SEQUENCE FOUR
Scene A
Scene B
Scene C
Scene D
Scene E
Exterior Apothecary Shop Father and Crier
Exterior Apothecary Shop Apothecary and Crier
Interior and Exterior
Geppetto1 s
Interior Exterior
Geppetto1 s and
Village Street
Carnival Grounds and
Fairy Limbo
Carnival Grounds and
Fairy Limbo
Marionette Theatre
Boobyland to Circus
Tent and Fairy Limbo
Calliope and Carnival
Grounds
Geppetto delivers Cradle
He Makes Pinocchio
Pinocchio Song
Pinocchio Lullaby
Next Morning -
-Get Up
-Burn Feet
-Fix Feet
-Children leave for
school
Children at Carnival
Beggar Woman
Fairy Queen
Cat and Fox Number
Fairy Queen
Love Song
Pinocchio Entrance
Marionette Ballet
"Listen to Your Heart"
and Pinocchio exit
"Jolly Coachman’s Song"
Dotted Line
Fairy Queen and Dressing
Business
Calliope - "Listen to Your
Heart"
Pinocchio Drummed Out
Parade to Cliff
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3 - Cast and Credits — Pinocchio1
SEQUENCE FIVE
SEQUENCE SIX
Scene A
Scene B
SEQUENCE SEVEN
Scene A
Scene B
Scene C
Scene D
The Cliff
The Cliff
Undersea
Whale Interior and
Exterior
Interior, Exterior
Geppetto* s and Fairy
Queen Limbo
Crier1 s Bedroom and
Moon
Moon
Interior Geppetto* s
Home and Street
Interior of Geppetto *s
Home
Fairy Limbo and Crawl
Pinocchio Struggle on
edge
Geppetto Arrives
Cat and Fox
Geppetto Diverted
Pinocchio Pushed Off
Under Water
Undersea Ballet
Pinocchio Arrives
Reunion
Tour Whales
Lullaby
Escape
Return Home
Beggar Woman
Fairy Queen
Lullaby
Lullaby
Stop The Moon
Moon and Lullaby continue
Pinocchio is Real
"Happy News"
"Birthday Party Song"
New Sign - "And Son"
Birthday Cake
Crier and Jean Sullivan
with Wand
Fairy Recovers Wand
Fairy Leads to Crawl
Crawl
* * #
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NBC-New York, 10/4/57
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EXCLUSIVE NASSAR INTERVIEW BY NBC AND ASSOCIATED PRESS
MADE NEWS HEADLINES AROUND THE WORLD
Interview with Egyptian President Nasser by NBC-TV and the
1
Associated Press, made news headlines around the world,
NBC correspondent Welles Hangen and the AP's Wilton Wynn
conducted the exclusive interview. In the film (which was shown on
NBC-TV* s "Today” show Sept. 27 ), Nasser took a generally conciliatory
tone toward the West, even suggesting he might meet with President
Eisenhower .
Here are some of the headlines from foreign papers:
"Col. Nasser Sees a Meeting With President Eisenhower"
— Le Monde, Paris.
"Nasser: ’I’m Ready to Meet Eisenhower’" -- Combat,
Paris .
"Nasser Reviews Mid-East for Radio and Press" —
Egyptian Mail, Cairo.
"Nasser Declares Egypt’s Policy -- Abdel Nasser Is
Ready to Meet Eisenhower" -- Akhbar el-Yom, Cairo.
Soviet papers carried about a half-column on the interview.
Pravda led off with Nasser’s comment that Egypt intends to continue
a policy of neutrality.
Hong Kong and Japanese papers emphasized the fact that
Nasser was willing to meet President Eisenhower and interpreted this
as a hopeful circumstance.
The New York Herald Tribune’s Paris edition headlined:
"Nasser for Talks With Eisenhower."
o
NBC-New York, 10/4/57
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JH FEATURE
TENNESSEE ERNIE ATTENDS GRADUATION OF 250 SAILORS IN COMPANIES
BEARING HIS NAME AT SAN DIEGO NAVAL TRAINING CENTER
Tennessee Ernie Ford -- the nation's No. 1 peapicker who
stars on NBC-TV’s THE FORD SHOW -- was a recent guest of honor at the
U.S, Naval Training Center in San Diego during graduation ceremonies
of four Tennessee Ernie Ford companies. Completing nine weeks of
basic training at the center were 250 Tennessee sailors who joined
the Navy to become part of the companies bearing the NBC-TV enter¬
tainer's name.
Navy recruit officials used Ernie's name in an effort to
obtain a company of enlistees (68 men) in Tennessee. The response was
so great that 250 men joined up before the offer was withdrawn, result¬
ing in four companies Instead of one.
Prior to the formal graduation ceremonies, Ernie visited with
men of the four companies in their barracks. In one barracks he
strummed a guitar and sang a duet with l8-year-old Roy Burkhart, of
Chattanooga, who claimed the recruiting officer there promised him an
opportunity to sing on Ernie's show if he joined the company.
"I reckon now that he was just kiddin'," the youth said after
the duet with Ernie, "but this is just as good."
("The Ford Show" is telecast on NBC Thursday nights at
9:30 p.m., NYT.)
- o -
NBC-New York, 10/4/57
PRESS D E P A R T M E N T, N AT I O N A L BROADCASTING COMPANY, 30 ROCKEFELLER
PLAZA, NEW YORK 20, NEW YORK
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TELEVISION NEWS
October 7* 1957
’THE STRANGE CASE OF THE COSMIC RAYS’ TO BE COLORCAST
Scientific Detective Story Is Produced by Frank Capra,
Starring Richard Carlson and Dr. Frank Baker
A scientific detective story that ranges into outer space is
dramatized in THE STRANGE CASE OF THE COSMIC RAYS, a full-hour program
to be presented on NBC Television Friday, Oct, 25 (9-10 p.m., NYT), in
color and in black and white. It will be the first of four Bell
Science Series programs which NBC will telecast during the 1957-58
season .
Frank Capra produced and directed the filmed program, which
stars Richard Carlson and Dr. Frank Baxter. Baxter, the noted
authority on Shakespeare, portrays a research scientist on this
occasion, and Carlson plays a fiction writer. In addition to live
performers, Capra has also used animation, puppets and documentary
science film in combining entertainment with information. Bil and
Cora Baird created the program’s puppets.
The program is being presented during the International
Geophysical Year, an l8-month period when scientists are cooperating
in world-wide experiments and observations in the fields of pure
science. One of the most important of these is cosmic rays.
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
2 - 1 The Strange Case of the Cosmic Rays1
The "Strange Case" dramatizes the patient detective work
performed by scientists all over the world for more than half a
century in tracking down and identifying cosmic rays. It is a mystery
story that still engages the best minds in the scientific world.
Capra has conceived of this cosmic ray research as a detective story
whose scope is the entire universe.
Cosmic ray research actually began when scientists tried to
explain the dissipation of an electric charge when no known factors
were present. An unknown radiation was found to be responsible.
Capra has cast it in the role of the culprit that scientists all over
the world are trying to locate , identify and "fingerprint."
Space fiction to the contrary, cosmic rays are not harmful,
the program points out. Although every living thing on earth is
constantly bombarded by cosmic rays, they pass right through without
harmful effect. Scientists see no reason why this should not be as
true in outer space, if man ever gets there, as it is on the earth’s
surface or in that part of the atmosphere that man has penetrated
so far.
Starting with observations of effects of a mysterious
radiation, scientists worked back until they established its origin in
outer space. The effect of cosmic radiation on germ cells is thought
to have some effect on the evolution of living creatures, but this
has not yet been proved. Cosmic ray research has produced knowledge
that is basic to the development of atomic energy.
Dr. Carl D. Anderson, Nobel Prize winner and professor of
physics at the California Institute of Technology, was the principal
advisor in the production. Dr, Bruno Rossi of Massachusetts Institute o
(more )
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Technology and Dr. Marcel Scheln of the University of Chicago were
associate advisors. Scientific material in the program was prepared
under general supervision of a Scientific Advisory Board made up
of nine leading representatives of major fields of science.
The script is by Prank Capra and Jonathan Latimer.
Earlier programs in the Bell System Science Series, "Our
Mr. Sun" and "Hemo the Magnificent," dealt with the sun and with the
circulation of blood.
- o -
NBC-New York, 10/7/57
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NBC TRADE NEWS
DR. W.O. ROBERTS, NOTED ASTRONOMER, TO DISCUSS MAN-MADE SATELLITES
AND INTER- PLANETARY TRAVEL ON 1 WIDE WIDE WORLD'
Dr. Walter Orr Roberts, noted astronomer, will discuss man¬
made satellites and inter-planetary travel when "Wide Wide World"
visits the High Altitude Observatory of the University of Colorado
Sunday, Oct. 13 (NBC-TV, 4-5:30 p.m., NYT).
The observatory stands two miles high in a saddle in the
mountains near Climax, Col., protected from violent winds but high
enough for a clear view of the sky. It is one of 27 solar observato¬
ries around the world participating in the International Geophysical
Year .
Dr. Roberts, who is head of the observatory believes that itu
eventually will travel to the moon and possibly to the nearer planets;
but probably not much further. Even traveling at one-tenth the speed
of light, or 18,000 miles a second, he points out, it would take 35
years to reach the nearest star. He is convinced, though, that there
is life on other planets.
"Out there incomprehensibly far beyond our sun, are a
thousand billion, billion stars -- or more," he says. "Many must be
very like our sun, for our sun is a most ordinary star, and it's very
(more )
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likely that they also have planets like our Earth. If only a few had
life, there would still be millions of such places."
Dr. Roberts will appear in a segment of "Man Against the
Mountains" on "Wide Wide World," which is sponsored by General Motors
and supervised by executive producer Barry Wood. The program will be
produced by John Goetz.
- o -
NBC-New York, 10/7/57
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NBC TRADE NEWS
JERSEYITE GUESSES "PRICE IS RIGHT" SHOWCASE VALUE "TO THE PENNY"
1,400,000 VIEWERS ENTERED WEEK’S CONTEST
Carl Ripley of 6 Cooper Street, Dover, N.J.,
estimated to the penny, the cash value of the week’s show¬
case on NBC-TV’s THE PRICE IS RIGHT, starring Bill Cullen.
The results were announced on the telecast of Friday,
Oct. 4.
An estimated 1,400,000 viewers wrote in to the
popular shoppers’ guessing game during the week’s show¬
case competition and many were close, but Ripley hit the
nail on the head with a guess of $2,205.17*
The showcase included a Polaroid camera, My Sin
perfume, a Sunbeam shaver, two Longines watches, a leather
handbag, a ukulele and a trip for two to Hawaii via
Northwest Airlines.
"The Price is Right" is seen daily over NBC-TV
at 11 a.m., NYT, and Monday nights at 7:30, p.m«, NYT. The
Monday night program is colorcast.
- o -
NBC-New York, 10/7/57
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, . . •
October 7> 1957
NBC -TV AND RADIO SWIFTLY ARRANGED MANY SPECIAL PROGRAMS
AND FEATURES ON SOVIET- LAUNCHED SATELLITE
NBC presented extensive coverage of the earth satellite
story through the entire Oct* 4-6 weekend, starting with the first
report to the nation of the satellite's sound signal at 9 p«m*> NYT,
Friday.
NBC -TV and NBC Radio put the recorded sound on the air at
that time -- within an hour after it was picked up by RCA Communica¬
tions, Inc. at Riverhead, Long Island, N.Y.
NBC - TV presented three special programs on the Russian-
launched satellite Friday night and two more on Saturday. On Sunday,
NBC -TV's "Youth Wants to Know" program presented three leading
Russian scientists connected with the satellite development and the
network's "Outlook" show included an interview with Dr. Joseph
Kaplan, head of this country's International Geophysical Year
program.
NBC Radio -- through its weekend service, "Monitor" --
devoted a minimum of five minutes out of every broadcast hour to
satellite developments. "Monitor" also featured five special pro¬
grams on Saturday, including reports from NBC News Correspondent
Irving R. Levine in Moscow and interviews with top U.S. satellite
experts .
(more)
i
PRESS DEPARTMENT, NATIONAL BRO
ADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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2 - NBC -TV and Radio Special Programs
Friday, 9 p.m. --
Here are highlights from NBC-TV's weekend coverage of the
satellite story (All Times NYT) :
First broadcast of the satellite's
sound to the American public.
10:47 p.m. -- Repeat of the sound on network at
request of scientists and stations
throughout the country.
11:30 p.m. -- Special wrap-up on day's
developments from Washington.
Saturday, 2:30 p.m. -- Special report from Washington
on continuing developments.
11:15 P.m. — Special interview by NBC
Commentator David Brinkley with
Dr. John Hagen, head of U.S.
satellite program.
Sunday, 2 p.m. — Anatoli A Blagonravov, one of
Russia's top satellite authorities,
said on "Youth Wants to Know" that
Russia will launch a second
satellite "in the nearest future."
5:30 p.m. -- Dr. Kaplan, I GY chairman, told
NBC Correspondent Frank McGee in a
filmed interview on "Outlook" that
the Russian satellite marked "the
first step toward anywhere outside
the earth's atmosphere."
(more)
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3 - NBC -TV and Radio Special Programs
NBC Radio brought the nation its first live sound from
the satellite at 11:14 a.m., NYT, Saturday. It used a direct line
from RCA Communications, Inc., to broadcast the sound as the
satellite passed overhead,
"Monitor" also featured special reports from NBC Cor¬
respondents Levine in Moscow and Welles Hangen in Cairo, giving the
overseas reaction to the Russian accomplishment.
NBC-TV's regular news roundups and NBC Radio's "News -on- the-
Hour," "Service at 30" and other news shows carried full coverage of
the developing situation.
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NBC-New York, 10/7/57
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lie RADIO NETWORK NEWS
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October 7, 1957
NBC RADIO ANNOUNCES EXTENSIVE 'ROUND-THE-CLOCK COVERAGE
OP VISIT OP QUEEN ELIZABETH AND PRINCE PHILIP
NBC Radio programs will give ’round-the-clock coverage to
the visit of England's Queen Elizabeth and Prince Philip to Canada
and the United States for 10 days beginning Oct, 12.
News reports and special broadcasts will be heard on
"Monitor," "Nightline," "Life and the World," "News-on- the-Hour, "
"World News Roundup," "Three Star Extra," and "Service At Thirty,"
as well as on the NBC Hot Line service (the insertion of important
news bulletins on regular programs).
Newsmen and commentators who will report the royal visit
on NBC Radio include Bryson Rash, Ben Grauer, Jinx Palkenburg, Peter
Hackes, Gabe Pressman, Bill Ryan and Merrill Mueller.
Following is a schedule of NBC Radio's coverage (All Times
NYT) :
Saturday, Oct. 12 -- The Queen's arrival in Ottawa will be
broadcast on three segments of "Monitor" between 4:30 p.m. and
6:30 p.m.
Sunday, Oct. 13 -- The Queen's speech to the Canadian
people will be heard on "Monitor," 9:07-9:15 p.m.
(more)
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2 - NBC Radio Coverage
Monday, Oct. 14 — Excerpts of the Queen's speech at the
opening of Parliament in Ottawa will be heard on a Hot Line broad¬
cast at 5:15 p.m* and on "Nightline, "
Tuesday, Oct, 15 -- Queen Elizabeth's tour of Ottawa and
ceremonies at the War Memorial will be described in a Hot Line
broadcast at 5:15 p.m, and on "nightline, "
Wednesday, Oct, 1 6 -- The Queen's arrival at Patrick Henry
Airport, Newport News, Virginia, will be covered by a Hot Line broad¬
cast at 5:15 p.m. and on "Nightline,"
Thursday, Oct, 17 -- The arrival of the royal party at
National Airport, Washington, will be described by Bryson Rash, Ben
Grauer, Jinx Falkenburg and Peter Haclces (ll:05 a.m, to approximately
11:30 a.m.) A press reception will be covered at 5:30-6:00 p.m,
Friday, Oct, 18 — Jinx Falkenburg will attend the garden
party in the Queen's honor at the British Embassy in Washington and
will report on it for "Monitor,"
Saturday, Oct, 19 -- "Monitor" will report on the Queen's
reaction to the Maryland- North Carolina football game.
Monday, Oct, 21 -- The Queen's visit to New York City will
be reported by Gabe Pressman, Bill Ryan and Ben Grauer (11:30 a.m.-
noon) . Excerpts of the Queen's speech at the UN will be heard dur¬
ing a Hot Line broadcast at 5:15 p.m. and on "Nightline" and "Life
and the World." During "Nightline," several reports will be broad¬
cast from a dinner at Hotel Waldorf-Astoria Hotel, New York, where
the Queen will be guest of honor. In addition, reports of the
Queen's tour of New York will be heard on regular news programs.
- o -
NBC-New York, 10/7/57
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NBC TRADE NEWS
FOUR SHOWBUSINESS HEADLINERS NAMED TO COMEDY PANEL
OF "WHAT1 S IT FOR? "--HAL MARCH IS MODERATOR
Four panel members have been selected to appear
on the new NBC-TV comedy panel show WHAT’S IT FOR? which
will make its debut on NBC-TV Saturday, Oct, 12 (10 p.m.,
NYT) . They are: Betsy Palmer, Cornelia Otis Skinner, Hans
Conried and Abe Burrows. Hal March is moderator for the
panel, and will introduce inventors -- or descendants of
inventors -- with their original, officially patented in¬
ventions. The panel will have to guess the use for which
the invention was designed. The viewing audience will be
apprised in advance as to the inventions’ uses.
"What's It For?" is sponsored by Pharmaceuticals,
Inc., through the Parkson Advertising Agency, Inc.
NBC-New York, 10/7/57
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IflllijfH TRADE NEWS
October 8, 1957
JOHNSON MOTORS SIGNS AS A SPONSOR OF THREE SPECIAL
BOB HOPE ONE -HOUR VARIETY SHOWS ON NBC TELEVISION
Johnson Motors has signed as a sponsor of three special one-
hour variety programs starring Bob Hope over NBC-TV this season, it
was announced jointly today by W.H. Jonas, Director of Sales and Ad¬
vertising for Johnson Motors, and William R. (Billy) Goodheart Jr,,
Vice President, Television Network Sales, for the National Broad¬
casting Company.
The Waukegan, Ill., firm -- the nation’s leading maker of
outboard motors -- will join Timex in co-sponsoring Hope's highly
rated hour-long shows on Thursday, Feb. 6 (8:30-9:30 p.m., EST),
Sunday, March 2 (9-10 p.m., EST) and Saturday, April_5 (9-10 p.m.,
EST) . Timex, as announced earlier, is the full sponsor of three
earlier Hope special programs.
"With boating now the nation's No. One family participation
activity," Mr. Jonas said, "we are confident there will be strong in¬
terest in our pre-boating season message to the 40,000,000 viewers
reached by the program."
Johnson Motors is manufacturer of the famed "Sea Horse"
outboard engines and a pioneer in developing modern marine motors
that have helped encourage participation in boating by the nation's
20,000,000 outboard enthusiasts.
o
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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NBC TRADE NEWS
EVINRUDE ORDERS EXTENSIVE PARTICIPATION SCHEDULE ON ' TODAY '
The Evlnrude Motors Division of the Outboard Marine and
Manufacturing Company, has ordered an extensive participation schedule
on NBC-TV' s TODAY, marking its third consecutive year as an advertiser
on the program, it was announced today by William R, (Billy) Goodheart
Jr*, Vice President, Television Network Sales, for the National Broad¬
casting Company.
The new order from Evinrude, whose first advertising cam¬
paign on "Today" ran in the Fall of 1955* calls for a total of 40
participations scheduled over a 29-week period starting Nov. 11. It
was placed through the Cramer- Kras s el t Company.
"Today" is telecast Mondays through Fridays, NBC-TV net¬
work (except WRCA-TV) 7-10 a.m., NYT, and on WRCA-TV, 7-9 a.m., NYT.
- o -
NBC STAFFERS FEATURED IN 1 ASK WASHINGTON, '
STORIES PRESENTED ON SELECTED DATES
ASK WASHINGTON, a question-and-answer program, was pre¬
sented on NBC-TV from 2:30-2:45 p.m., NYT, Sunday, Oct. 6 by the News
Department of the NBC Television Network. It will be presented on
selected dates hereafter.
NBC Washington personnel took part in the series' first
program of the season. Holly Wright was moderator, while the panel
was composed of NBC commentators Richard Harkness and Bill Henry and
NBC Reporter Esther Van Wagoner Tufty. The panelists answered ques¬
tions on Washington affairs which they had received recently. The
show originated in Washington.
- o -
NBC-New York, 10/8/57
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NBC RADIO NEWS
STATION WLOS , ASHEVILLE , N.C., TO BECOME
AN NBC RADIO NETWORK AFFILIATE OCT. l4
Station WLOS, Asheville, N.C., will become an NBC
Radio Affiliate on Oct. l4, it was announced jointly today by
Harry Bannister, NBC Vice President in charge of Station Rela¬
tions, and Charles Britt, Executive Vice President of the Skyway
Broadcasting Co., which owns and operates the station.
Broadcasting on a frequency of 1,380 kilocycles,
Station WLOS operates with 5.000 watts power during the day and
1,000 watts at night.
In announcing the affiliation, Mr. Bannister said: "We
are delighted to welcome WLOS to the NBC Radio Network. Its
strong facilities and progressive management have made it a
leading outlet in the excellent Asheville, N.C., market. The
station's affiliation with NBC Radio will enable it to provide
increased broadcast service to the community."
Mr. Britt said: "Station WLOS is pleased to be
associated with the NBC Radio Network, with which it looks
forward to a long and profitable association."
- o -
NBC -New York, 10/8/57
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October 8, 1957
ROBERT SADOFF NAMED MUSIC COORDINATOR FOR
NBC RADIO NETWORK AND NBC OWNED STATIONS
Robert Sadoff has been appointed to the newly created posi-
tion of music coordinator for the NBC Radio Network and the NBC Owned
Stations, it was announced today by Norman Livingston, Director of
NBC Radio Network Programs.
Mr. Sadoff will analyze the ratio of various types of music
which are broadcast by the network and will coordinate policies on
music balance and selection. He will act as liaison between program
producers and recording companies and will provide material for use
by announcers and disc jockeys.
A veteran in the music publishing field, Mr. Sadoff was
professional manager of Bourne, Inc., from 195^ to 1956. He has been
accompanist for Eddie Fisher and Rosemary Clooney and was accompanist-
conductor for Jerry Vale. As featured artist on the piano, he recently
completed an instrumental album for VIK Records, a subsidiary of
RCA Victor.
- o -
PRESS DEPARTMENT, NATIONAL 8ROADCASTING
COMPANY. 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK
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IITC -TV NEWS
CAST CREDITS, PRODUCTION DATA FOR THE SUNDAY, OCT. 13 COLORCAST OF
•THE STANDARD OIL COMPANY (NEW JERSEY) 75TH ANNIVERSARY SHOW1
( NBC -TV, 9-10:30 P.M., NYT)
CAST
HOST AND SPOKESMAN. . . , . Tyrone Power
STARRING . J immy Durante
Bert Lahr
Donald O’Connor
Jane Powell
ALSO STARRING...... . ..Marge and Gower Champion
Brandon De Wilde
Duke Ellington and his
Orchestra
Eddie Mayehoff
Kay Thompson
AND INTRODUCING... . . Art Buchwald
Ronald Searle
SPONSOR . The Standard Oil Company
(New Jersey)
ADVERTISING AGENCY . McCann -Erickson, Inc.
NBC PRESS REPRESENTATIVE . Walter Kempley (New York)
* * *
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2 - ^Standard Oil Co. (N.J.) 75th Anniversary Show1
PRODUCTION STAFF
PRODUCED BY., . McCann-Erickson, Inc., in
association with Showcase
Productions, Inc.
PRODUCERS, . . . . . Terry Clyne and George Haight
STAGED BY . Cyril Rit chard
Creative Staff . Paul Peigay
Leslie Stevens
Kay Thompson
MUSICAL DIRECTOR . George Bassman
DIRECTOR . Gregg Garrison
CHOREOGRAPHY. . . . . John Butler
SETS . Jan Scott
CASTING, . Bonnie Novick
COSTUMES...., . . . Julia Sze (consultant)
Bob Fletcher
ORIGINATION........ . . .NBC Brooklyn (N.Y.) studio,
in color and black and
white .
FORMAT: This is a show with the theme of "Wonders of Today and the
Promise of Tomorrow" interpreted via original material in song, dance,
sketches and musical variety. The show will be live and in color,
except for a 12-minute animated cartoon, "Energetically Yours," which
will be an integral part of the production. It was created by
British caricaturist-satirist Ronald Searle and it traces the history
of energy. The film portion is directed by David Hilberman and pro¬
duced by Transfilm, Inc.
NBC -New York, 10/8/57
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E LEVIS I O N NEWS
October 8, 1957
REVISED SCHEDULE FOR NBC -TV COVERAGE
OF QUEEN ELIZABETH'S VISIT ANNOUNCED
A revised schedule and list of assignments for NBC-TV's
coverage of Queen Elizabeth's visit to Canada and the United States
Oct. 12-22 was released today by William R. McAndrew, Director of
NBC News. It supersedes information contained in a release dated
Sept. 16, 1957 .
The schedule follows (All Times NYT) :
Saturday, Oct. 12 — Kinescope at 11:15-11:^5 P*m* of
Queen's arrival at Ottawa, Canada,
made with the cooperation of the
Canadian Broadcasting Corp. (CBC).
Monday, Oct. 14 — Queen's address to Canadian
Parliament, 3-4 p.m.; live feed from
CBC.
Thursday, Oct. 17 — Queen's arrival at Washington Airport
and parade to White House, 11 a.m.,
to 12 noon. Reception for press,
radio and TV with Queen at Hotel
Statler, Washington, 5:30-6 p.m.
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING C O AA P A N Y , 3 0
ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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2 - NBC -TV Coverage of Queen Elizabeth
NBC-TV 's live network coverage will end with the Washington
phase of the Queen «s visit. Her Majesty's stay in New York Monday^
Oct. 21, will be carried only locally. Films from the day's coverage,
however, will be used on NBC-TV Network news shows.
A "Today" reporter will also accompany the royal party
throughout its Canada-U.S. trip and provide film for use on that
series .
NBC News commentators Bill Henry and Merrill Mueller, Paul
Cunningham of the "Today" show, and Jinx Falkenburg of NBC-TV' s "Tex
and Jinx Show" will handle the on-the-scene descriptions. NBC News
commentator David Brinkley will coordinate the mobile coverage of the
Queen's arrival in Washington from a WRC-TV studio.
Brinkley will also report live from Canada on the Queen's
activities during NBC-TV' s "NBC News" show at 6:45 p.m., NYT, Oct. 14
and 15.
- o -
NBC -New York, 10/8/57
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STEVE ALLEN TO BE TOASTMASTER AT
NATIONAL FREEDOM FUND DINNER
Steve Allen, star of NBC-TV's THE STEVE ALLEN SHOW,
will serve as toastmaster for the 1957 National Freedom Fund
dinner of the National Association for the Advancement of
Colored People at the Hotel Roosevelt, New York, Friday,
Nov, 22.
The £lOO-a -plate dinner will honor Branch Rickey
Sr., former general manager of the Brooklyn Dodgers, and
Duke Ellington, orchestra leader and composer.
The announcement of Allen's acceptance as toast¬
master was made by Jackie Robinson, chairman of the NAACP 1 s
Freedom Fund campaign.
The dinner, which is expected to draw 2,000 people,
is intended as a means of stimulating participation in the
NAACP' s life membership campaign. It is also designed to
raise £100,000 for the NAACP national budget.
- o -
NBC -New York, 10/8/57
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SBC OWNED STATIONS DIVISION
JOHN J. MURPHY IS APPOINTED TO SALES STAFF
OF NBC TELEVISION SPOT SALES
John J. Murphy, Jr. has been appointed to the sales
staff of NBC Television Spot Sales, it was announced today by
Jack Ryan, Eastern Manager of TV Spot Sales.
He joined NBC in 1955 as a TV network salesman.
He was previously a radio and television time-buyer at
Kudner Agency (1953-1955) and media buyer for Hilton &
Riggio (1952-1953) and Young & Rubicam, Inc. (1951-1952).
A navy veteran of World War II, Mr. Murphy
attended Georgetown University. He lives with his wife and
three daughters in Syosset, N.Y.
- 0 -
NBC-New York, 10/3/57
Wlicity department • NBC Owned Stations Division • 30 Rockefeller Plaza, N. Y. 20, N. Y. 9 Cl 7-8300
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NBC -TV NEWS
* - •}•
JERRY LEWIS GATHERS OTHER TOP HOLLYWOOD STARS FOR CROSS-COUNTRY
CLOSED-CIRCUIT SHOW FOR LAD ILL WITH MUSCULAR DYSTROPHY IN EAST
Hollywood, Oct. 8 — A group of Hollywood's brightest TV
stars, headed by comedian Jerry Lewis, will band together today to
give a special birthday present to a nine-year old boy in a Lakeville,
Mass., sanitarium stricken with an Incurable case of muscular dys¬
trophy. A special 45-minute closed-circuit telecast from the
National Broadcasting Company's studios in Burbank, Calif., will be a
highlight of the child's ninth birthday party.
The lad, known only as "Francis" will be entertained by
Lewis, George Gobel, Eddie Fisher, Eddie Cantor, Mary Costa, Hugh
O’Brian, Tennessee Ernie Ford, the Skylarks and Jerry Lewis’ 12-year
old son, Gary. The program, to be produced by Ernest Glucksman and
directed by Jack Shea will be seen by "Francis" from 5:30 to
6:15 p.m., NYT. While the program will be linked directly to the
boy’s room, it is understood that he will invite approximately 70
other patients to see the show.
The expense of the cross-country line charges will be
shared by the Muscular Dystrophy Association and NBC. The program
will not be available to the general public, but will only be seen
by the boy and his fellow patients.
- o -
NBC -New York, 10/8/57
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NBC TRADE NEWS
ERIC AMBLER, NOTED BRITISH AUTHOR, IN HOLLYWOOD; WILL DISCUSS
ADDED 'SUSPICION' PLAYS; HIS ’EYE OP TRUTH' SIGNED FOR SERIES
Eric Ambler, one of Britain’s foremost suspense
and mystery writers, has arrived in Hollywood from England,
His trip is in connection with the purchase of his story,
"Eye of Truth," by Alfred Hitchcock for filming as a SUSPICION
teleplay on NBC-TV's weekly suspense-mystery series (Mondays,
10-11 p.m., NYT).
Mr. Ambler, who wrote "Eye of Truth" in England
especially for "Suspicion," will discuss additional story
properties during his three-week stay in this country.
Famous Ambler suspense-mystery stories include
"Background to Danger," "Cause for Alarm," "A Coffin for
Demitrius," "Journey into Fear" and "Intrigue,"
o
NBC-New York, 10/8/57
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N EWS
October 9, 1957
TWO NEW ADVERTISERS JOIN LIST OF ‘TONIGHT' SPONSORS;
THREE MORE STATIONS JOIN COAST- TO- COAST LINEUP
Two new advertisers have joined the growing list of sponsors
on NBC-TV' s TONIGHT show, starring Jack Paar, and three more stations
have been added to the 67 already carrying the late-evening program
from coast-to-coast, it was announced today by William R, (Billy)
Goodheart Jr., Vice President, Television Network Sales, for the
National Broadcasting Company.
The new "Tonight" advertisers are The Seven-Up Company and
the Evinrude Division of the Outboard Marine Manufacturing Company.
Seven-Up has ordered eight participations to be scheduled between
Dec. 5 and Dec. 30, and Evinrude has ordered six participations in
a pre-Christmas advertising campaign. (Evinrude previously had
ordered 40 participations on NBC-TV' s early-morning TODAY program,
starting next month.)
The latest additions to the lineup of stations carrying
"Tonight" are KSD-TV in St. Louis, a market where the network's late
evening show has never been seen in its entire three-year history;
WSOC-TV in Charlotte and, starting Nov. 1, WHDH-TV in Boston. With
the addition of Boston, "Tonight" will be seen in a total of 70
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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2 - Sponsors - tonight1
markets, representing a 169$ increase in station lineup since
"Tonight" began on NBC-TV in September, 195^.
The J. Walter Thompson Company is the agency for Seven-Up,
and the Cramer-Krasselt Company represents Evinrude. Other adver¬
tisers scheduling participation campaigns on "Tonight" during the
last quarter of the year are the Polaroid Corporation, General
Time Corporation and the Mystik Adhesive Products Company.
"Tonight" is telecast Mondays through Fridays from
11:15 p.m., to 1 a.m., NYT.
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NBC-New York, 10/9/57
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PRESS
TELEVISION NEWS
October 9 , 1957
OUTSTANDING PERFORMERS IN VARIED FIELDS WILL STAR
IN GENERAL MOTORS 50TH ANNIVERSARY SHOW—
A TWO-HOUR COLORCAST- -SUNDAY, NOV. 17
Don Ameche, Pat Boone, Eddie Bracken, Kirk
Douglas, Helen Hayes, Patrice Munsel, Cyril Ritchard and
Dinah Shore are among the outstanding performers who will
star in NBC-TV*s GENERAL MOTORS 50TH ANNIVERSARY SHOW
Sunday, Nov. 17 (9-11 p.m., EST, in color and black and
white). Additional names will be announced later.
The theme for the two-hour colorcast will be
related to the pursuit of happiness. The subject will be
explored by a roster of top-name stars in comedy, drama,
satire, song and dance.
Kudner Agency, Inc,, represents the General
Motors Corporation on the show, which will inaugurate
the 50th anniversary year. General Motors was founded
Sept. 16, 1908.
The script for "The General Motors 50th
Anniversary Show" has been written by a staff headed by
(more )
EPARTMENT, NATIONAL BROADCASTING COMPANY, 30
ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK
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2 - « General Motors 50th Anniversary Show1
Helen Deutsch. The colorcast will mark Miss Deutsch's
first project under her new contract with the NBC-TV net¬
work, for which she will write one special TV show a
year.
The anniversary presentation will be produced by
Jess Oppenheimer, who developed and produced "I Love Lucy,"
for which he also was head writer. For the past l8 months
he has served as a major program department executive with
NBC in Hollywood.
"The General Motors 50th Anniversary Show" will
originate from NBC-TV* s Ziegfeld Theatre in New York
City.
- o -
NBC-New York, 10/9/57
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TRADE NEWS
October 9, 1957
NBC-TV' S "THE LORETTA YOUNG SHOW" STARTS FIFTH SEASON SUNDAY, OCT. 20,
WITH STORY OF MANICURIST DETERMINED TO PROVIDE LIVELIHOOD FOR DAUGHTER
Loretta Young will star in "A Dollar fs Worth," for her first
telecast of the new Fall season of THE LORETTA YOUNG SHOW Sunday ,
Oct, 20 (NBC-TV, 10 p.m., NYT) .
"The Loretta Young Show" is sponsored by the Procter and
Gamble Company of Cincinnati, through the Benton and Bowles, Inc.,
advertising agency, of New York.
The program, now going into its fifth season, began
Sept. 2, 1953 on NBC-TV. It has received three "Emmy" awards from the
Academy of Television Arts and Sciences among other honors.
Guests set for participation in the near future include Mark
Stevens, John Newland, Gary Merrill, Nancy Gates, Stephen McNally and
Pat Crowley. . .
(more)
EDITORS
CAST AND CREDITS FOR "THE GREEN PASTURES"
This issue of the NBC Daily News Report contains cast,
credits and scene rundown for "The Green Pastures, a HALLMARK
HALL OF FAME colorcast Thursday, Oct. 17 (NBC-TV, 9:30-11 p.m.,
j^yip, live, from NBC's Color Studios in Brooklyn, N.Y, Yellow-
tinted paper is used for your convenience and ready identification,
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPA
NY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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•The Loretta Young Show1
"A Dollar’s Worth" -- the season’s premiere show -- was
written and directed by Richard Morris. It presents Miss Young as
a hotel manicurist determined to provide everything needed by the
daughter she supports (played by Susan Seaforth). Featured in the
supporting cast are Kim Spalding, Byron Foulger, Phyllis Kennedy
and Joseph J. Green.
o
NBC-New York, 10/9/57
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NBC -TV NEWS
CAST, CREDITS, WHO'S WHO AND SCENES OF "THE GREEN PASTURES"
ON NBC -TV THURSDAY, OCT. 17 (9:30-11 P.M., NYT )
COLORCAST ON "HALLMARK HALL OF FAME"
CAST
DE LAWD .
. WILLIAM WARFIELD
NOAH .
. EDDIE "ROCHESTER" ANDERSON
ADAM-HEZDREL .
. EARLE HYMAN
MOSES .
. FRED O'NEAL
GABRIEL . .
. TERRY CARTER
KING OF BABYLON..
. . . .WILLIAM DILLARD
FIRST GAMBLER. . . .
. AVON LONG
MRS. DESHEE .
. . . .ESTELLE HEMS LEY
PHARAOH .
. RICHARD WARD
NOAH'S WIFE......
. ROSETTA LENOIRE
ZEBA .
. SHEILA GUYSE
ZIPPORAH .
. MURIEL RAHN
STOUT ANGEL .
. HELEN DOWDY
ISAAC .
. JOHN MARRIOTT
CORPORAL .
. DOTTS JOHNSON
CAIN THE 6TH. . . . .
. VAN PRINCE
MYRTLE .
. JONELLE ALLEN
(more )
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2 - Cast and Credits - 'The Green Pastures'
(CAST CONTINUED)
FIRST WOMAN . EULABELLE MOORE
THIRD WOMAN . HILDA HAYNES
HEAD MAGICIAN..,,, . MANTAN MORLAND
AARON . P. JAY SIDNEY
JOSHUA . ELWOOD SMITH
PROPHET . EMERY RICHARDSON
I Others in the cast are Michael Gelford as Carlisle, Eric
Herman as Randolph, Rhoda Boggs as Cook , Moses La Marr as Cajey,
Vinette Carroll as Slender Angel, Earl Sydnor as Archangel, Billie
Allen as Eve, Elia Clark as Boy Gambler, Jacqueline Andre as Second
Woman, Bill Williams as Ham, Leon Moore as Shem, John McCurry as
Flatfoot, Margaret Williams as First Cleaning Angel, Wardell Saunders
as Jacob, Thomas Anderson as the Master of Ceremonies, John Bouie as
High Priest. Children — Michelle Clark, Vaughn Fubler, Claire
Joseph, Jozella Reed, Perry Greene. Girls — Mamie Jones, Dorothy
Butts, Liz Williams and Maria Costoso. Young Men -- Albert Popwell,
Charles "Honi" Coles, Otis Young, Rai (cq) Tasco and Roscoe Browne.
Teacher — Vereda Pearson. Old Man — Earl Jones.
* * *
SPONSOR . HALLMARK CARDS, INC.
ADVERTISING AGENCY . FOOTE, CONE AND
BELDING
* * *
(more)
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3 - Cast and Credits
‘The Green Pastures1
PRODUCTION STAFF
MILDRED FREED ALBERG . . . . ,
GEORGE SCHAEFER . .
ROBERT HARTUNG .
WARREN BURMEISTER .
LEONARD DE PA UR .
TREW HOCKER .
NOEL TAYLOR .
BOB LONG .
BILL KNIGHT .
ADRIENNE LURASCHI. .
DICK SMITH .
SYBIL TRUB IN .
ORIGINATION .
NBC PRESS REPRESENTATIVE
EXECUTIVE PRODUCER
PRODUCER -D IREC TOR
ASSOCIATE PRODUCER
UNIT MANAGER
MUSIC ARRANGER AND DIRECTOR
.SCENIC DESIGNER
.COSTUME DESIGNER
.TECHNICAL DIRECTOR
.LIGHTING DIRECTOR
.ASSOCIATE DIRECTOR
.MAKEUP
.CASTING DIRECTOR
.LIVE FROM NBC BROOKLYN
COLOR STUDIOS
.PRISCILLA T. CAMPBELL
* * *
This teleplay was adapted by Marc Connelly from his own
Pulitzer Prize fable play. It is the Biblical story of creation as
seen through the eyes of an imaginative, country-bred child in the
deep South of a couple of generations ago.
SCENE RUNDOWN (With Music)
The music will be by a mixed choir of 21 except for the only
instrumental music which will be in the Nightclub scene at the end of
Act II.
(more)
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4 - Cast and Credits
'The Green Pastures'
ACT ONE
Scene One —
The Sunday School .... "Come to the Church in
the Wildwood"
Scene Two —
A Fish Fry.... "Oh Rise and Shine," "Saints
Go Marchin' In," "My God Is So High" and
"In Bright Mansions Above"
Scene Three -
- A Garden. ... "Don' t You Let Nobody Turn 'Roun',"
Scene Four —
The Sunday School ... .Reprise of "In Bright
Mansions Above"
Scene Five —
A Private Of f ice . . . . "No Hidin' Place Down
Dere"
Scene Six —
A Roadside. .. ."Zeba's Blues" ... .Reprise of
"No Hidin' Place"
Scene Seven -
- A Front Porch
Scene Eight -
— The Ark on a Hillside .... "De 01' Ark a-
Moverin' "
Scene Nine —
The Sunday School
Scene 10 —
The Ark.... "My Soul Is a Witness, Reprise of
"In Bright Mansions"
Scene 11 —
A Private Office
ACT TWO
Scene One —
The Sunday School .... "Bringing in the Sheaves"
Scene Two —
A Private Off ice... "A City Called Heaven"
Scene Three -
- The Turkey-Berry Bush.... "Let Not One Lamb
Be Lost," "Go Down, Moses"
Scene Four —
A Throne Room
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5 - Cast and Credits
•The Green Pastures*
ACT TWO (CONT'D)
Scene Five -- Foot of a Mountain. ... "Noways Tired," "Josl^a
Fit De Battle of Jericho"
Scene Six — The Sunday School
Scene Seven -- A Night Club "De Babylon Jazz," "Hail De
King of Bab -Bab -Babylon, " "De Babylon
Rock" (with trumpet solo over small combo,
by William Dillard), "Cryin1, Oh Lord"
ACT THREE
Scene One —
Scene Two —
Scene Three —
Scene Four --
"I Am Bound for the Promised Land"
A Private Off ice.... "A City Called Heaven"
(Reprise)
Outside a Temple. ... "De Blin’ Man Stood on
De Road," "March On"
A Private Off ice .... "Crucifixion, "
"Hallelujah, Lord Jesus"
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NBC -New York, 10/9/57
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NBC TRADE NEWS
‘OUTLOOK* TO SHOW EXCLUSIVE ‘FIRST* FILMS SHOT
IN BULGARIA BY FRANK BOURGHOLTZER
The first movie films made in Bulgaria by a Western cor¬
respondent since World War II will be shown Sunday , Oct. 13 on NBC-
TV» s OUTLOOK (5:30 p.m., NYT, Sundays).
NBC News Correspondent Frank Bourgholtzer shot the ex¬
clusive films. Bourgholtzer ' s coverage includes pictures of Soviet-
style department stores in Sofia, with moving stairways which baf¬
fle the peasants, and shots of Varna, which the Communists are
trying to make into Miami Beach-type of resort area.
- o -
MICHAEL TODD IS ‘YOUTH WANTS TO KNOW* GUEST
Michael Todd, noted Broadway and Hollywood
producer, will be the guest on Theodore Granik‘s YOUTH
WANTS TO KNOW program Sunday, Oct. 13 (NBC-TV, 3-3:30
p.m,, NYT; and NBC Radio as part of "Monitor," 10:30-
11 p.m., NYT), Stephen McCormick will moderate the
program which will originate from New York.
- o -
NBC-New York, 10/9/57
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r OWNED STATIONS DIVISION
October 9* 1957
WIDE VARIETY OF SPECIAL PROGRAMS FOR NBC OWNED STATIONS 1
"KNOW YOUR SCHOOLS" PROJECT SET FOR OCT . 12-13 WEEKEND
On the eve of launching their six-week "Know Your Schools"
project during the weekend of Oct. 12-13* NBC Ownfcd Stations in eight
major cities are preparing to broadcast a wide variety of specially
produced programs, ranging from a documentary film report on first-
grade pupils to a radio discussion of the value of school health
examinations .
The public service effort, which was developed with the
cooperation of the U.S. Department of Health, Education and Welfare
and the U.S. Office of Education, will be formally started on each
NBC Owned Station by the broadcast of messages from Secretary Marion
B. Folsom of the Department of Health, Education and Welfare; U.S.
Commissioner of Education Lawrence G. Derthick, and Thomas B.
McFadden, Vice President of NBC Owned Stations. Excerpts of their
statements follow;
(more )
publicity department • NBC Owned Stations Division %30 Rockefeller Plaza, N.Y. 20, N.Y. m Cl 7-8300
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Secretary Folsom — "The Department of Health, Education
and Welfare is glad to cooperate in the ’Know Your Schools’ Project,
I wish it every success, I know the radio-television industry,
through programs of education and information, can make a significant
contribution to public understanding of the problems and promise of
our democratic society. Your choice of education as the subject to
which you shall devote the attention of the NBC Owned Stations is a
good one."
Commissioner Derthick — "One of the greatest problems is
still the lack of public interest in education. This is where radio
and TV can make a major contribution through such programs as these
planned by the National Broadcasting Company. It is of paramount
importance in this new era of citizen-educator teamwork that we con¬
tinuously inform the public of the problems we face and the progress
being made at all levels of education. I wish every success to the
’Know Your Schools’ project and commend NBC for this effort.
Mr. McFadden -- "With one-quarter of all our people enrolled
i
this year in some kind of educational institution -- and the remaining
three-quarters vitally concerned with the success of that education
effort — it is plainly in the interest of us all to know about our
schools. It is critically important to the progress of our free
society that the general public have a better understanding of the
many pressing educational problems. Consequently, radio and tele¬
vision broadcasters have an opportunity to perform a much-needed
public service by throwing as much light on the situation as possible,
by stimulating action and by trying to broaden the base of puolic
interest in our schools."
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3 - 'Know Your Schools 1
Following are some of the special educational programs to
be broadcast on the NBC Owned Stations during the weekend of
Oct. 12-13:
On WRCA-TV, New York, a film which was photographed from
the eye level of a seven-year-old to emphasize the child's viewpoint
in elementary education, will be introduced by Charles Van Doren.
Entitled "The First Grader," the film will be shown on the first of
six "We Deal in Futures" programs. It dramatizes the experience of
a first grade pupil in one of the city's public schools. WKCA (radio)
will broadcast "Decision in a Doorway," first program in the series
entitled "It's Your Business." The documentary drama will probe the
problems of a Puerto Rican boy in a predominantly Irish neighborhood.
WNBC-TV and WKNB (radio) Hartford -New Britain, will present
the opening programs of two series -- "This Is Your World, " conducted
by a leading educator, Prof. Albert E. Burke, and "Understanding Our
Schools," which is produced by Dr. Irving S. Starr, chairman of the
education department of Hillyer College, WKNB will broadcast its
first "Open Mike" program and its initial series of spot announcements
on the "Know Your Schools" theme.
In Buffalo, Station WBUF will telecast a new program,
"Bored With Education?" dealing with matters of vital interest to the
area's public and parochial schools. Two other programs -- "Spectrum"
and "Notebook" -- will make their debut with special features on
teacher and student problems .
(more )
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4 - 'Know Your Schools 1
Six universities in the Washington area will combine their
efforts on WRC-TV in the nation’s capital to present "The Twenty-Fifth
Semester." This series will probe the problems of children who
enter grade school in 1957 and will be ready to enter college in 1970.
On the first program the head of each institution will explain the
background and history of American University, Catholic University of
America, Georgetown University, George Washington University, Howard
University and the University of Maryland.
WRCV-TV, Philadelphia, will present the first program in a
color TV series, "Dimension," in which three young science students
will be informed of the latest progress in automation, "progress,"
winner of the National Education Association’s School Bell Award this
year, will delve into the problem of "Classroom Shortage -- 1957"
with film footage which was shot in the surrounding communities.
"Come Little Children" — produced in cooperation with the Roman
Catholic Archdiocese of Philadelphia — — will discuss religious educa¬
tion, and "Concept" — a colorcast produced in cooperation with the
University of Pennsylvania -- shows how the university serves the
community. On WRCV (radio), "Your Doctor Speaks" will assess the
value of school health examinations, "The Psychiatrist" discusses
students’ emotional problems, and "Why" will present a student dis¬
cussion of a Summer science workshop camp,
WNBQ-TV and WMAQ, (radio), Chicago, will broadcast "Challenge
Number One — Expansion" as the first program in the series, "The
Critical Challenges of Education in Greater Chicago." Reporter-
hostess Virginia Marmaduke will discuss overcrowding in the Chicago
public schools, new school construction and double-service classes.
The program’s guest is Dr. Benjamin C. Willis, General Superintendent
(more)
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5 - *Know Your Schools1
of the Chicago Public Schools. The story of school expansion in
suburban Hometown, Ill,, which is known as "the fastest growing city
in America," will be dramatized by a typical family, a public school
teacher, and the pastor of a local parochial school.
KRCA-TV Los Angeles, will present the opening program of
its series, "Our Greatest Resource," dealing with the influence of
the small liberal arts college in American life. The operation of a
city school system and of the schools themselves will be the subject
of a six-week series, "Know Your Schools." The supervisor of the Los
Angeles city school system will appear on the program and films will
show the teachers and students in action.
On KNBC (radio) San Francisco, the "Know Your Schools"
campaign will begin with a special broadcast featuring Dr. Roy E.
Simpson, State Superintendent of Public Instruction. Activities
planned by the station include an invitation to students to operate
the facilities for one day; broadcasts of a series of actual visits
to San Francisco classrooms, and broadcasts of spot announcements ex¬
plaining the work of UNESCO and its connection with local schools.
- o -
NBC-New York, 10/9/57
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TELEVISION NEWS
MEL TOLKIN AND NEIL "DOC " SIMON GET WRITING
ASSIGNMENT FOR JERRY LEWIS* OPENING SHOW
Veteran comedy writers Mel Tolkin and Neil
"Doc" Simon have been signed to write NBC-TV's JERRY
LEWIS SHOW for Tuesday, Nov. 5 (9 p.m. , EST, in color
and black and white). The full-hour colorcast -- first
show of the season for Lewis who is scheduled to do six
for NBC -TV — will be produced by Ernest Glucksman and
directed by Jack Shea. Music will be under the direction
of Walter Scharf and choreography will be by Nick Castle.
The show will originate in NBC's Color City studios in
Burbank, Calif.
- o -
NBC-New York, 10/9/57
PRESS DEPARTMENT, NATIONAL
BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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FEATURE
CALIFORNIA'S GOV. KNIGHT EXPRESSES BEING PLEASED ABOUT NBC-TV'S
"THE CALIFORNIANS" AND SERIES' TALES OF THE VIGILANTES
Sometimes it's necessary to take the law into your own
hands -- but not nowadays. That's what California's Gov. Goodwin J.
Knight said in commenting on NBC-TV'S THE CALIFORNIANS, a series
dealing with the Vigilante movement in his state around 1850,
The Vigilantes, a group of California citizens, reigned
five years in an effort to bring law and order to California.
In a letter to Robert Sisk, executive producer of "The
Californians," Gov. Knight said:
"Although today we do not condone action by unauthorized
citizen groups of this kind, in the early days of California they
furnished a form of insurance against corruption and graft in
government. Their orderly disbandment when their mission had been
accomplished, attested to their forthright motives in organizing.
Gov. Knight also informed Sisk that he "was pleased about
the new television series that will bring to light one of the colorful
eras of California history -- the days of the Vigilantes."
"The Californians" is telecast on NBC-TV Tuesdays, 10 p.m.,
NYT.
- o -
NBC-New York, 10/9/57
PRESS DEPARTMENT, NATIONAL
BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
FEATURE
October 9> 1957
SONGWRITING TEAM OF DAVID MACK AND JERRY LIVINGSTON WILL CREATE
MUSICAL SCORE FOR 12 TELECASTS OF "SHIRLEY TEMPLE'S STORYBOOK"
The songwriting team of David and Livingston -- lyricist
David Mack and composer Jerry Livingston — has been signed to write
the musical score for 12 of the presentations in NBC-TV's upcoming
series SHIRLEY TEMPLE* S STORYBOOK.
The first of the full-hour programs, "Beauty and the Beast"
will be telecast live on Sunday, Jan. 12 (8 p.m., EST) with Miss
Temple in the role of "Beauty." This will be one of three live tele¬
casts to be produced by Henry Jaffe Enterprises, under the supervision
of producer Alvin Cooperman.
For 22 years David and Livingston have worked as a top Tin
Pan Alley team. Among their hit songs are "La Vie en Rose," "Cherry
Pink and Apple Blossom White," "Mairzy Doats" and "Bibbidi, Bobbidi,
Boo. "
The "Shirley Temple's Storybook" series will mark David's
TV debut, Livingston having written the score for "Jack and the Bean¬
stalk," which was produced on NBC last season.
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEWYO
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2 - Shirley Templet Storybook*
The 13 filmed presentations which will complete the series
will be produced by the Henry Jaffe Enterprises in association with
Screen Gems, Inc.
David and Livingston have started work on their initial
score in close collaboration with writer Joseph Schrank, who is
writing the teleplay for "Beauty and the Beast."
- o -
NBC -New York, 10/9/57
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NBC TRADE NEWS
QUENTIN REYNOLDS TO NARRATE ‘BEYOND REASONABLE DOUBT, » SPECIAL
NBC RADIO ' NIGHTLINE » PROGRAM OBSERVING UNITED NATIONS DAY
Writer-reporter Quentin Reynolds will be narrator of
"Beyond Reasonable Doubt, " a dramatic program NBC Radio will present
in observance of United Nations Day, Thursday, Oct, 24 (9:05-10 p.m.,
NYT) , Theme of the program, produced by United Nations Radio, will
be the growth of law and order.
Dramatic sequences will illustrate various periods in
world history from the time of the caveman to the establishment of
the UN Charter as a force for world morality. The actors will in¬
clude David Kingwood, Richard Longman, Norman Barras, Olive Reed-
Smith and Sarah Burton.
The program will be presented as part of NBC Radio's regu¬
lar "Nightline" presentation.
- o -
CONVERSATION WITH PABLO CASALS TO BE TELECAST AGAIN
A conversation with cellist Pablo Casals, generally re¬
garded as one of the foremost musicians of our time, will be pre¬
sented on NBC- TV* s weekly WISDOM series Sunday, Oct. 13 (2:30 p.m.,
NYT) . In the filmed conversation, he speaks with his friend and
former student, Madeleine Foley, the young American cellist, about
his life and work and plays two selections: a Bach bourree and
"Song of the Birds," a folksong of his native Spanish province of
Catalonia.
The film was first presented on NBC July 31, 1955* when
Casals was 79. It was produced by Robert D. Graff at Casals' home in
Prades, France. Casals has since made his home in Puerto Rico.
- o -
NBC-New York, 10/9/57
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NEWS
October 10, 1957
•HOLIDAY IN LAS VEGAS • IS TITLE OP GALA SPECIAL FROM NEVADA;
TOP PRODUCTION STAFF TO WORK WITH ALL-STAR GUESTS ON SHOW
A new title and a top-notch staff have been selected for the
NBC-TV Las Vegas special musical show of Saturday, Nov. 1 6 (NBC-TV,
8 p.m,, EST). The full-hour program from the famous entertainment
strip will be called HOLIDAY IN LAS VEGAS. Composer-conductor David
Rose will be musical director, and TV director Kirk Browning has
also been assigned to the show. Veteran writers Mel Tolkin and Neil
"Doc" Simon will write the script and Miriam Nelson has been signed
as choreographer. Jack Rayel is producer.
Stars announced previously for this festive program include
Ann Sothern (who will be mistress of ceremonies), Jayne Mansfield,
Tony Randall, Sammy Davis, Jr., and Mickey Hargitay.
"Holiday in Las Vegas" is the first of three programs to be
offered this season by NBC-TV under the sponsorship of the Exquisite
Form Brassiere Company. Dates for the other two Las Vegas shows will
be announced later.
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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HAS U.S. FAILED IN KEEPING PACE WITH WORLD SCIENCE DEVELOPMENTS ? —
‘NIGHTLINE ’ PROGRAMS OCT. 15-17 TO SEEK ANSWER TO THE QUERY
"Has the United States failed in its program to keep pace
with world scientific development?" That will be the subject of NBC
Radio1 s NIGHTLINE SPECIAL: "Whofs Guilty?" to be presented in a
three-part series starting Tuesday, Oct. 15, 9:30 to 10 p.m., NYT,
and continuing on "Nightline" Wednesday and Thursday, Oct, 16 and 17,
at the same time.
Leading educators, scientists and political leaders will
be queried as to America’s scientific position in face of the recent
launching of the Russian satellite. Also, a report will be given
on what our universities are doing, what efforts the government is
expending and what science is uncovering to cope with international
scientific advancements.
NBC newsmen Morgan Beatty and Leon Pearson and "Nightline"
host Walter O’Keefe will narrate the feature to be produced by
"Nightline" executive producer, A1 Capstaff .
- o -
NBC -New York, 10/10/57
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NBC TRADE NEWS
NBC RADIO TO BROADCAST TALK BY PRESIDENT EISENHOWER
ON "MEDICAL EDUCATION AND NATION'S HEALTH"
President Eisenhower will speak on "Medical Education and
the Nation's Health" in a program which NBC Radio will broadcast live
on Tuesday, Oct, 22 (10:05-10:30 p.m., NYT) , from a dinner to be held
at the Waldorf Astoria Hotel, in New York, under auspices of the
National Fund for Medical Education. S. Sloane Colt, the organiza¬
tion's president, will introduce President Eisenhower.
- o -
NBC RADIO TO BROADCAST FORMER PRESIDENT TRUMAN'S
ADDRESS TO FUTURE FARMERS OF AMERICA
Former President Harry S. Truman's address in Kansas City,
Mo., at the annual convention of the Future Farmers of America will
be broadcast by NBC Radio Tuesday, Oct. 15 (10:05-10:30 p.m., NYT).
The program will be tape-recorded earlier in the day for presentation
at this time.
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MATINEE
THEATER
October 10, 1957
•LEST WE FORGET,1 DRAMA SALUTING HUNGARIAN FREEDOM FIGHTERS, TO BE
•NBC MATINEE THEATER' FEATURE ON FIRST ANNIVERSARY OF UPRISING
A drama saluting the freedom fighters of Hungary will
be offered on the first anniversary of the Hungarian Revolution
Wednesday, Oct, 23 on NBC MATINEE THEATER (NBC-TV, 3-^ P*m.,
NYT, in color and black and white) .
The teleplay, "Lest We Forget," was adapted by William
Schneider from the story by Frank F. Bukvic, a Yugoslav refugee,
now living in the United States, The program is being pre¬
sented in co-operation with the Crusade for Freedom.
Bukvic, now a factory worker in Connecticut, lives in
Fairfield with his wife and two children. He came to the United
States six years ago after having lived through imprisonment in
a Nazi concentration camp. He holds a masters' degree in eco¬
nomics, which he received in Graz, Austria, and speaks five
languages. At present he is working on a novel, based on ex¬
periences in Austria.
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEWYORK 2 0, NEWYORK
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TRADE NEWS
October 11, 1937
DINAH SHORE, RONALD REAGAN, BOB AND RAY, EDDIE ALBERT
FEATURED IN "NIGHTLINE SPECIAL: ' HOUSEPOWER ' " OCT. 1?
ON NBC RADIO; SPONSOR IS EDISON ELECTRIC INSTITUTE
Dinah Shore, Ronald Reagan, Bob and Ray and Eddie Albert
will be featured in an NBC Radio half-hour muSical-variety show -- a
NIGHTLINE SPECIAL entitled "Housepower" -- Thursday, Oct. 17 (NBC
Radio, 8:30 p.m., NYT) .
The program, sponsored by the Edison Electric Institute,
will develop, through word and song, the theme of electricity's
proper use in the American home. Fuller & Smith S: Ross, Inc., is
the advertising agency for the Edison Electric Institute.
Donald S. Kennedy, president of the Edison Electric
Institute, will be heard in a brief statement. Walter O'Keefe will
emcee the special show; Don Russell will be the announcer.
"Housepower" is being produced by A1 Capstaff, executive
producer of "Nightline."
- o -
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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NEWS
October 11, 1957
SEVEN EMINENT U.S. SCIENTISTS TO PARTICIPATE IN WEEKLY TELECAST
SERIES, *IGY: A SMALL PLANET TAKES A LOOK AT ITSELF'
IN NBC EDUCATIONAL TELEVISION PROJECT
Seven noted U.S. scientists — six of them key figures in
the International Geophysical Year — have accepted invitations to
appear in the weekly series of 10 IGY telecasts to be presented this
Fall as part of the NBC Educational Television Project.
The program series, "IGY: A Small Planet Takes a Look at
Itself," will be sent out live to the country's interconnected educa¬
tional TV stations over NBC's regular network facilities starting
Monday, Oct. 28, from 6 to 6:30 p.m., NYT. It will be one of five
Fall program series in the Project, which NBC is undertaking in
partnership with the Educational Television and Radio Center, at Ann
Arbor, Mich. The programs also will be presented (on a delayed
basis) over many NBC-TV stations including WRCA-TV in New York. No
dates have yet been announced.
The participating IGY scientists are:
Dr, Joseph Kaplan, member of the Department of
Physics, University of California; chairman, U.S. National
Committee for the IGY,
(more)
PRESS D E P A R T M E N T, N A T I O N A L BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
.
6
2 - Educational TV
Dr. Homer E. Newell Jr., executive vice-chairman,
U.S. Committee for the IGY's Technical Panel on Rocketry
and member of the Technical Panel on World Days and
Communications .
Dr. Roger R. Revelle, Director, Scripps Institution
of Oceanography; member, Technical Panels on Oceanography
and Geomagnetism for the IGY.
Dr. Laurence M. Gould, president, Carlton College,
Northf ield, Minn.; member of the U.S. National Committee
for the IGY and USNC Executive Committee; Chairman of the
USNC Antarctic Committee; director of the U.S. -IGY Antarctic
Program.
Dr. Lloyd V. Berkner, President, Associated
Universities, Inc.; ex-officio member of the U.S. National
Committee for the IGY; vice-president of Special Committee
for the IGY.
Dr. Walter Orr Roberts, director. High Altitude
Observatory, Boulder, Colo.; chairman of the Technical
Panel on Solar Activity of the U.S. National Committee for
the IGY.
The seventh scientist will be the Rev, J. Joseph Lynch,
S.J., professor of physics and mathematics at Fordham University and
director of the Fordham Seismic Station, New York City.
Frank Blair, on-camera news editor of NBC -TV's "Today," will
be host of the IGY series, which will deal each week with a specific
(more)
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3 - Educational TV
aspect of the International Geophysical Year. There will be explana¬
tion and illustration of the most significant features of the present
body of man's knowledge of the earth, description of the many gaps in
that knowledge, and account of the methods by which IGY scientists
hope to fill in or bridge those gaps. The format regularly will in¬
clude film coverage of key IGY activities and demonstration with
models .
What is the IGY and what does it set out to do? In the
first place, it is not a year, for the investigations will last for
18 months -- from July 1, 1957 — and preparations, especially in
Antarctica, had been in progress for a considerable time before that.
It is the successor, after a shorter interval of time and on a more
magnificent scale, of two International Polar Years which began in
1882 and 1932. Scientists from many different nations will take part
in this effort of international cooperation.
The aim is to study the earth and its atmosphere and find
out more about what goes on under the earth, upon the earth, and
around the earth. Embraced within it are such subjects as glaciology,
oceanography, meteorology, geo-magnetism.
The work is being coordinated by a special committee which
is the offshoot of the International Council of Scientific Unions,
but each nation has its own committee.
There are many questions which scientists have still to
answer. Do continents drift and at what rate? Is the earth's climate
-- as many believe -- getting warmer? What is the effect of great
ice masses upon the weather? Are ocean levels rising? What is the
source of cosmic radiation? It is believed that startling advances in
many fields may result from the IGY.
(more )
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Following is the schedule of subjects and guests for the
TV series:
Oct, 28 — "The Quest,” a comparison of the nature of the
universe with that of the earth, summary of the fund of unanswered
questions concerning the earth, outline of how IGY is attacking these
questions. Guest: Dr, Kaplan.
Nov, 4 -- ”The Oceans,” a consideration of the physical
movement of water (deep currents, surface currents, tides) and of
the chemical and physical interchanges between the seas and the
atmosphere. It will also embrace investigations into the relationship
of the oceans to the world* s wealth, the world food balance and the
distribution of heat. Guest: Dr, Revelle,
Nov, 11 — "The Ends of the Earth, " a look at the known
facts about the Antarctic and a summary of the many unknowns: its
relationship to the weather and the water level of the world, its
past and present relationship with other land masses, and other in¬
formation scientists hope to learn through Antarctic exploration.
The subject of glaciology in general will be an important part of the
program. Guest: Dr. Gould,
Nov, 18 — "The Face of the Land," an account of the
appearance of the earth as it was before and after each of the Ice
Ages, of how land masses probably achieved their present forms, of
what alterations in these masses may be predicted with reasonable
accuracy by scientists. There also will be a demonstration of longi¬
tude and latitude determination and of the part played in this
matter by the moon camera and the earth satellite. Guest: To be
announced.
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5 - Educational TV
Nov. 25 -- "The Trembling Earth, " an explanation of
mountain-building, earthquakes, the composition of the earth’s crust
and the probable composition of the earth’s core. There also will be
treatment of the shape of the earth and the action of the earth’s
tides. Guest: The Rev. Lynch.
Dec . 2 -- "Weather," a consideration of winds, storms,
temperature changes and climatic variations, and explanation of the
nature and function of the great horizontal and vertical currents in
the atmosphere. Guest: To be announced,
Dec . 9 — "The Air: Blanket and Shield," a description of
the role of the earth’s atmosphere in the distribution of heat and
as a filtering shield against lethal radiation and meteoric particles.
There also will be an explanation of the physical nature and chemical
composition of the air. Guest: Dr. Berkner.
Dec. 16 -- nThe Virgin Sunlight," an account of the nature
of the solar spectrum and the effects of the sun’s radiation, with
particular emphasis upon present and projected methods of determining
the composition of sunlight and specific effects of solar radiation.
At many points, the program will illustrate the intimate relation¬
ships existing between solar activity and the ionosphere, aurora and
airglow, and the earth’s magnetic field. It will conclude with a
description of the IGY's world warning system and its constant 24-
hour watch on the sun. Guest: Dr. Roberts.
Dec. 23 — "Higher than the Blue Sky," the story of the
ionosphere: what it is, how scientists are investigating its prop¬
erties and what has been discovered through soundings and by
(more)
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6 - Educational TV
charting its currents and fluctuations. It will close with
demonstrations and discussion of auroras and airglow, the earth’s
magnetic field, and cosmic rays. Guest: Dr. Kaplan.
Dec. 30 — "The Newest Moon," an account of the first earth
satellite and summary of the entire series. The program’s satellite
segment will demonstrate the problems of launching and tracking the
earth satellite and the methods by which wanted information is to be
gathered, directly and indirectly. There will be a brief summary
of what is now known about the earth and a review of the most
significant questions the IGY hopes to answer. Guests: Dr. Kaplan
and Dr. Newell.
Robert Rippen and E.G. Valens will be the co-producers of
the TV series. Rippen also will be the director, and Valens will
write the scripts. The Educational Television Project is under the
general direction of Edward Stanley, NBC manager of public service
programs. Brice Howard is executive producer, and Donley Feddersen
is representative of the Educational Television and Radio Center.
- o -
NBC -New York, 10/11/57
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NBC RADIO’S BOB WOGAN PRODUCES RECORDING OP "NWDA OPUS 57" FOR
NATIONAL WHOLESALE DRUGGISTS ASSOCIATION ANNUAL MEETING
A novel musical composition, NWDA OPUS 57*
will have its world premiere at the annual meeting of
the National Wholesale Druggists Association later
this month.
"NWDA Opus 57" is a collection of radio jin¬
gles advertising the products of 30 manufacturers in
the drug and toiletry field. A recording of the com¬
position will he played at the Americana Hotel in
Miami Beach, Fla., from Oct, 26 to Oct. 31* before
every business session of the National Wholesale
Druggists Association and at various times during
the group’s play hours.
The recording was produced under the su¬
pervision of Bob Wogan, Manager of Program Operations
of the NBC Radio Network,
o
NBC -New York, 10/11/57
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NBC
NBC COLOR TELECAST SCHEDULE
Oct. 20 - 26 (NYT)
Sunday, Oct. 20
6:30-7 p.m. -- MY FRIEND FLICKA.
8- 9 P.m. -- THE STEVE ALLEN SHOW -- With Ginger Rogers, the Hi Los,
Lou Costello and the Globetrotters.
9- 10 p.m. -- THE DINAH SHORE CHEVY SHOW -- With guest stars Nanette
Fabray, Tab Hunter, Danny Thomas and Dean Jones.
Monday, Oct. 21
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW.
3-4 p.m. -- NBC MATINEE THEATER -- "Sing for Me," starring Ethel
Waters .
7:30-8 p.m. -- THE PRICE IS RIGHT -- With Bill Cullen as emcee.
Tuesday, Oct. 22
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW.
3-4 p.m. -- NBC MATINEE THEATER -- "Run for the Money!"
8- 9 p.m. -- THE GEORGE GOBEL SHOW STARRING GEORGE GOBEL WITH EDDIE
FISHER -- Hedy Lamarr is tonight's guest.
Wednesday, Oct. 23
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW,
3-4 p.m. -- NBC MATINEE THEATER -- "Lest We Forget."
9- 10 p.m. -- KRAFT TELEVISION THEATRE -- "Man in a Trance," starring
Julius LaRosa and Farley Granger.
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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2 - NBC Color Telecast Schedule
Thursday, Oct. 24
1:30-2:30 p.m. — THE HOWARD MILLER SHOW.
3-4 p.m. -- NBC MATINEE THEATER -- "The Glass Hill."
7:30-8 p.m. -- TIC TAC DOUGH -- With Jay Jackson as emcee.
10-10:30 p.m. -- THE LUX SHOW STARRING ROSEMARY CLOONEY -- Tonight
guest is Ken Murray.
Friday, Oct. 23
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW.
3-4 p.m. -- NBC MATINEE THEATER -- "Out of the Frying Pan."
9-10 p.m. -- THE STRANGE CASE OF THE COSMIC RAYS -- First of four
one-hour Bell System Science Series programs. A scientific-
detective story that ranges into outer space. Frank Capra
produced and directed the filmed program, which stars Richard
Carlson and Frank Baxter.
Saturday, Oct. 26
8-9 p.m. -- PERRY COMO SHOW -- Tonight’s guests will be Dale Evans
Roy Rogers, Edith Adams and Ernie Kovacs.
10:30-11 p.m. -- YOUR HIT PARADE -- With Jill Corey, Virginia
Gibson, Tommy Leonetti and Alan Copeland.
- o -
NBC-New York, 10/11/57
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TE LEVI SION
A SERVICE
NEWS
October 11, 1957
CINDERELLA -LIKE STORY OF TRISH DWELLEY: PHILADELPHIA GIRL GOES
TO 'TONIGHT' STUDIO, GETS ON SHOW AND SLIPPER OF SUCCESS FITS
A new star was born on NBC-TV's TONIGHT last night
(Thursday, Oct. 10). It was a young, blonde Philadelphia girl named
Trish Dwelley.
The 17 -year-old girl sang three songs on "Tonight." And,
her fate and future in showbusiness now seems assured.
The Cinderella story began just a few hours before show
time. Trish auditioned for talent coordinator Tom O'Malley at 4 p.m.
O'Malley was spellbound.
He rushed Trish into the producer's office. The producer,
Perry Cross, added his approval. She was singing in his office for
30 minutes.
About that time, the star of "Tonight," Jack Paar, wandered
into the producer's office. He listened and joined the ranks of
Trish fans.
Jack, in fact, was so excited about Trish that he asked
she be scheduled for the show that very night. The producer was in
full accord.
Since Trish was hardly expecting such treatment, she was
completely unprepared.
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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'Tonight 1
She had attended the audition in a sweater and a skirt.
She had no professional makeup. But, all the "Tonight" people were
in full agreement -- put Trish on Television at once despite these
minor drawbacks.
And, Trish did go on television and was, as predicted, a
sensation. She sang, "Hello, Young Lovers," "Around the World" and
"Tammy. "
The NBC switchboard was busy with incoming calls of
congratulations. Hundreds of "Tonight" viewers wanted to wish Trish
well .
Many Philadelphia residents called newspapers wanting to
know more about Trish.
Before showtime, Trish was seated in the studio, "I can't
believe it's happening," she said. "I'm numb."
After singing, Trish chatted with Paar on the show. In the
course of the chat, Jack asked if she'd make a return visit.
Answered Trish: "Will I!"
Consequently, Trish was booked for the next night and
negotiations are under way to make Trish at least a part-time "regular
on the show.
("Tonight" is presented on NBC-TV Monday through Friday,
11:15 p.m.- 1 a.m., NYT.)
- o -
NBC -New York, 10/11/57
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GOVERNOR PROCLAIMS * WIDE WIDE WORLD DAY' IN COLORADO
Gov. Steve McNichols of Colorado has proclaimed Sunday,
Oct. 13, "Wide Wide World Day" in recognition of the programs
"Man Against the Mountains" (NBC-TV, 4-5:30 p.m., NYT), which
will be televised "live" that day from the Rocky Mountains. The
proclamation reads:
"Whereas, the television program, WIDE WIDE
WORLD, one of the most educational, informative and
interesting programs on the air today, will originate
from within our state, in Denver and in Aspen, on Sun¬
day, Oct. 13, and
"Whereas, this telecast will, in effect,
bring millions of our fellow Americans into our midst,
and
"Whereas, this telecast will represent an
unparalleled opportunity to convey to the people of
this country the story of the great state of Colorado,
"Now, therefore, I, Steve McNichols, Governor
of Colorado, do hereby proclaim Sunday, Oct. 13, 1957 *
as ‘Wide Wide World Day1 in Colorado.
- o -
CORRECTION, PLEASE
In the Daily News Report release dated Oct. 9 on the
signing of the lyricist and composer for the new NBC-TV SHIRLEY
TEMPLE’S STORY BOOK series, the lyricist was referred to incor¬
rectly as David Mack. His name is Mack David.
o
NBC-New York, 10/11/57
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N EWS
October 14, 1957
NBC'S JAMES A. STABILE PROMOTED TO POST OF DIRECTOR,
TALENT AND PROGRAM CONTRACT ADMINISTRATION
James A.. Stabile has been promoted to the post of
Director, Talent and Program Contract Administration, for NBC, it
was announced today by James E. Denning, Vice President, Talent
and Program Contract Administration, for the National Broadcasting
Company.
Mr. Stabile has served as Manager, Talent Negotiations,
for the network since he joined NBC in February of this year after
resigning as Vice President and General Counsel for ABC.
He first became associated with the latter network in
December, 1951* as an attorney. A year later he became adminis¬
trative Manager of the Television Network Program Department and
in March, 1954, was named Director of Business Affairs for Radio
and Television. He was elected Vice President in charge of Busi¬
ness Affairs in January, 1956, and was appointed ABC General Coun¬
sel and Assistant Secretary of ABC-Paramount Theatres, Inc,, the
following May,
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
* o ' :
2 - James A. Stabile
Eefore joining ABC he was an attorney with the William
Morris Agency and, from 1946 to 1950, was an administrative assis¬
tant for the Authors League of America, He left private law prac¬
tice in 194-2 to serve as a special agent with U.S. Army intelligenc
during World War II.
Mr. Stabile was born in Newark, N.J., and was graduated
from St. John’s University Law School, Brooklyn, N.Y., in 1936 with
an LL. B. Degree. He and his wife live in Merrick, Long Island,
N.Y., with their three young sons.
o
NBC-New York, 10/14/57
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NBC TRADE NEWS
NBC-TV ‘TODAY’ AND 'TONIGHT' SALES UPSWING CONTINUES WITH
NEW PARTICIPATIONS ORDERED BY NATIONAL CARBON COMPANY
NBC-TV' s TODAY and TONIGHT sales upswing con¬
tinues as the National Carbon Company, for its Prestone
Anti-Freeze, ordered new participation schedules on the
two programs starting immediately, it was announced today
by William R. (Billy) Goodheart Jr., Vice President, Tele-
{
vision Network Sales, for the National Broadcasting
Company .
The National Carbon Company's order calls for a
total of ten participations on the early-morning "Today"
show starring Dave Garroway, scheduled over a two-week
period ending Oct. 29, and ten participations on the late-
evening "Tonight" program starring Jack Paar, to run
through Oct. 25.
The William Esty Company, Inc., is the adver¬
tising agency for the National Carbon Company.
NBC-New York, 10/14/57
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TRADE NEWS
October 14, 1957
KEY AD MEN IN DETROIT SEE SPECIAL NBC CELLOMATIC PRESENTATION
OF 'THE PICTURE OF NETWORK TELEVISION: 1957-58’
A special Cellomatic presentation "The Picture of Network
Television: 1957-58" was shown today by NBC-TV at a luncheon for
more than 200 key advertising executives at the Detroit Athletic Club
in Detroit, Mich,
Network officials included Robert W. Sarnoff, President;
Robert E. Kintner, Executive Vice President, Programs and Sales; and
Don Durgin, Vice President, Television Sales Planning, who gave the
presentation. Walter W. Gross, Manager, Television Sales, Detroit,
was host of the meeting.
"The Picture of Network Television: 1957-58" highlighted
the outstanding advances NBC-TV programming has achieved in audience
performance since the beginning of the new 1957-58 season. According
to the advance October Trendex report (covering the week Oct. 1-7) to
be published this week, NBC-TV programming has pulled within nine-
tenths of a rating point of the second television network's Monday
through Sunday (7:30-11 p.m., NYT) nighttime average, while main¬
taining the substantial lead of 6.7 rating points over the third net¬
work. A year ago in the same time periods NBC-TV trailed the second
network by 4.9 rating points.
- o -
PRESS D E P A R T M E N T, N AT I O N A L BROADCASTING COMPANY, 30
ROCKEFELLER P L A Z A , N E W Y O R K 20,NEW YORK
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NEWS
October 14, 1957
MAJOR OPERATION TO BE PERFORMED 'LIVE1 ON NBC TELEVISION AS
'WIDE WIDE WORLD' TELLS THE STORY OF AMERICAN DOCTORS
1
A major operation will be performed on "live" television
Sunday, Oct. 27, when the cameras of WIDE WIDE WORLD move into hos¬
pitals, research centers and homes across the nation to tell the
story of American doctors,
"This will be the human, personal story of doctors — not
a documentary on medicine," says producer Ted Rogers, "We'll get
to know a surgeon, a psychiatrist, and a specialist, but we'll focus
especially on a general practitioner, a public health doctor, and a
research doctor,
"We'll see them as men who have to make life-and-death
decisions every day. We'll try to get answers to questions like
these — What keeps a doctor going in a field like leukemia where
there is no known cure? How does it feel to be a surgeon with 20
years of education but making only $2,700 a year?"
The program, "The House I Enter," will be telecast
4-5:30 p.m., EST, on "Wide Wide World," which is sponsored by
General Motors and supervised by executive producer Barry Wood,
The title is taken from the Hippocratic oath, which reads in part:
"Whatsoever houses I enter, I will enter to help the sick,"
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
2 - ♦Wide Wide World*
The operation will be performed at University Hospitals in
Cleveland by resident surgeon Dr. James M. Smith and will be super¬
vised by Dr. William Holden, director of surgery. Throughout its 90
minutes of air time, the program will switch to the hospital periodi¬
cally to check the progress of the operation. The nature of the
operation will be announced soon.
The program will open in a classroom amphitheatre at
Western Reserve University in Cleveland and viewerb will hear the
remarks of Dr. John L, Caughey Jr., associate dean of the School of
Medicine, as he talks to a group of beginning medical students. The
program will then move on:
— To the small town of Overbrook, Kansas, where the
cameras will pickup Dr, Charles 0, Hoover, a 76- year-old general
practitioner, and follow him into a patient’s home for a bedside
consultation. At Overbrook viewers will also meet Dr. James Ruble,
head of the town’s glistening new clinic.
-- To Milwaukee to talk with Dr. Nicholas Dallis, a top
psychiatrist, who will take time off from a patient to discuss the
problems of mental illness. Viewers will also be taken to the
studios of station WTMJ-TV in Milwaukee where a group of parents on
the program, "The Hot Seat," will interview Elwood W, Mason, M.D.,
on such questions as medical fees and services,
-- To a mental clinic in New York City where anyone can
walk in off the street and get psychiatric treatment for a nominal
charge of 25 cents. Viewers will meet Dr. Predric Wertham, one of
the country’s best-known psychiatrists, and watch him at work in
the clinic.
(more)
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-- To Cleveland where Dr, Herman K, Hellerstein, assistant
professor at V/estern Reserve Medical School, and his team of research
doctors will demonstrate their cardiac research in the school and at
a nearby steel mill. Dr, Hellerstein will compare the work done by
a housewife with that done by a steel worker.
-- To the U.S. Public Health Service in Chamblee, Ga., to
see "disease detectives" in action and learn how they track down an
epidemic to its source. Viewers will meet Dr. Robert Anderson,
director of the Communicable Disease Center and, Alex Langmuir,
director of the Epidemic Investigation Service. The segment will
also include an up-to-the-minute report on Asian flu and availability
of vaccine.
-- To the City of Hope in Duarte, Calif. > where a group
of 15 doctors work around the clock toward some means of arresting
or curing leukemia. The cameras will show stricken children and
their parents whose greatest hope is that a cure will be found in
time ,
- o -
NBC- New York, 10/14/57
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NBC
TELEVISION NEWS
October 14, 1957
MINNESOTA VS. ILLINOIS- -NBC-TV ' S "GAME OF THE WEEK"--
WILL BE COLORCAST SATURDAY, OCT. 19
The Big Ten Conference clash between undefeated Minnesota,
one of the nation's top teams, and Illinois will be the GAME OF THE
WEEK which NBC-TV will televise nationally in color and black and
white on Saturday, Oct. 19. Telecast time is 2:15 p.m., NYT -- 15
minutes before the kickoff. Lindsey Nelson and Red Grange will be
the gridcasters.
The contest will be played in Memorial Stadium at Champaign,
Ill., and will mark Homecoming Day for the Fighting Illini. This will
be the 25th game in the series, with Minnesota leading by l6 to 9, with
one tie. The Gophers won last year, 16-13, on a late field goal.
Coach Murray Warmath's Gophers are one of the chief contend¬
ers for this year's Big Ten title. They have won three straight, two
in conference play, and rolled over Northwestern, 4l-6, last Saturday.
Quarterback Bobby Cox, who guides the split-T offense, scored one
touchdown and passed for another.
Illinois lost to Ohio State, 21-7, on Saturday and now has
a 1-2 record for 1957. Quarterback Tom Haller turned in a fine
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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passing performance, completing 10 of 13 tosses for 183 yards. Coach
Ray Eliot's outfit uses a T-formation with variations.
This game is the first of four nationally televised contests
which NBC-TV is presenting in color as well as black and white.
Those upcoming are another Big Ten battle on Nov. 2, the Oklahoma -
Notre Dame clash on Nov. l6 and the Army-Navy classic on Nov. 30.
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NBC-New York, 10/14/57
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NBC
TELEVISION NEWS
’DINAH SHORE CHEVY SHOW’ PREMIERE GUEST LIST FOR SUNDAY, OCT. 20
INCLUDES DANNY THOMAS, NANETTE FABRAY, DEAN JONES, TAB HUNTER
Guest stars Danny Thomas, Nanette Fabray, Dean Jones and
special guest Tab Hunter will be on hand as Dinah Shore offers a musi¬
cal variety bill on the premiere NBC-TV DINAH SHORE CHEVY SHOW Sunday,
Oct. 20 (9-10 p.m., NYT, in color and black and white),
Dinah's solo selections will include "Sunday," "Fascination"
and "I’ll Never Say Never," a number she recently recorded. Nanette
will sing "Papa Won't You Dance With Me" and then will join Dinah in
a duet. Other highlights will include Dinah in a sophisticated
quartet with her trio of male guests, Tab and Dean in duets and
teamed with Dinah for a rock »n' roll number and Danny Thomas in
a comedy solo.
During the week before each show Dinah will conduct a press
conference with high school students from two cities for their favor¬
ite songs among the current top hits which she will sing on the pro¬
gram, The selections for her initial show will be the choices of
students in Philadelphia and Fort Worth.
The "Dinah Shore Chevy Show" will be produced and directed
by Bob Banner, and written by Bob Wells, Johnny Bradford and Arnold
Peyser, with music direction by Harry Zimmerman. Tony Charmoli will
stage the musical numbers,
- o -
NBC -New York, 10/14/57
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
NEWS
October 14, 1957
CREDITS FOR ‘THE DINAH SHORE CHEVY SHOW* PREMIERE
COLORCAST ON NBC SUNDAY, OCT. 20
TIME:
STAR:
FORMAT:
GUEST STARS:
SPECIAL GUEST STAR:
PRODUCER -DIRECTOR :
WRITERS :
MUSICAL NUMBERS STAGED BY:
MUSIC DIRECTOR:
ART DIRECTOR:
ASSOCIATE DIRECTOR:
MUSIC ADVISOR:
MUSIC COORDINATOR:
NBC -TV, Sunday, Oct. 20, 9-10 p.m.,
NYT, in color and black and white.
Dinah Shore
Music-variety
Danny Thomas, Nanette Fab ray and Dean
Jones .
Tab Hunter
Bob Banner
Bob Wells, Johnny Bradford and Arnold
Peyser,
Tony Charruoli
Harry Zimmerman
Frank Swig
Julio Di Benedetto
Ticker Freeman
Joe Hamilton
(more)
PRESS
DEPARTMENT, NATIONAL BROADCASTING
COMPANY, 30 ROCKEF
ELLER PLAZA, NEW YORK 20, NEW YORK
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Credits
ADDITIONAL MATERIAL:
COSTUMES :
TECHNICAL DIRECTOR:
UNIT MANAGER:
SPONSOR AND AGENCY:
ORIGINATION:
Earl Brown
Bob Carlton
Clair McCoy
George Habib
Chevrolet Motor Division of General
Motors Corp. (Campbell-Ewald Co.)
NBC-TV's Color City Studios, Burbank,
Calif.
PRODUCTION: Henry Jaffe Enterprises, in
association with NBC.
NBC PRESS REPRESENTATIVES: A1 Cammann (New York); Joe Bleeden
(Hollywood) .
o
NBC -New York, 10/14/57
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SOUTHERN REPRESENTATIVES FOR NBC SPOT SALES
Clyde L, Clem has joined Bomar Lowrance Associates, the
Southern representatives of NBC Spot Sales, it was announced today
by Jack Reber, Director of NBC Spot Sales#
Mr. Clem will become a vice president and assistant to the
president of the organization, which is expanding the operations in
its territory. Formerly a radio-television account executive for
Grant Advertising, Detroit, he was previously national audience
promotion manager for the NBC Radio and Television Networks from
1949 to 1955. His extensive experience in the broadcasting field
includes a period as announcer and director of sales promotion for
Station WSOC, Charlotte, N.C.
The Atlanta office of Bomar Lowrance Associates will be
Mr. Clemls headquarters.
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NBC -New York, 10/14/57
publicity department
NBC SPOT SALES
30 Rockefeller Plaza , N. Y. 20, N. Y.
Cl 7-8300
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NBC
TELEVISION NEWS
October 14, 1957
STAR FROM TEXAS (MARY MARTIN) CAUSES MORE STIR THAN RUSSIAN MOON,
MIDST CRITICS* RAVES FOR "ANNIE GET YOUR GUN" IN LOS ANGELES-
SAME PRODUCTION WILL BE TWO-HOUR NBC COLORCAST THANKSGIVING EVE
"Let the Russians have their old home-brew moon, 1*11
settle for a star. One that was shot out of Texas some time back.
Called Mary Martin, I believe."
Thus wrote the Los Angeles Examiner's Patterson Greene when
"Annie Get Your Gun" opened at the Los Angeles Philharmonic Audito¬
rium Monday, Oct, 7 — at a time when front pages were filled with
news of the Soviet satellite.
Since at least one critic found Mary Martin more interesting
than the Russian moon and since all the critics gave the opening of
the show rave notices, quotes are hereby offered for the benefit of
NBC -TV viewers who will see the same show with the same stars — Miss
Martin and John Raitt — in a two-hour Thanksgiving Eve colorcast
Wednesday, Nov, 27i (8:30-10:30 p.m,, EST) ,
Greene, in his comparison of Mary Martin with the globe-
circling satellite continued:
(more)
PRESS DEPARTMENT,
NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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"She can wallop out a song, she can hurl herself through
a dance routine that would leave a dolphin bushed, she can tingle
your funny bone, she can put a lump in your throat.
"And what do the Russians get out of all their do-it-your¬
self project. 'Beep, beep.1 That's what they get.
"Ill take Mary Martin."
Harrison Carroll of the Herald-Express had this to say:
"In almost anything, Mary Martin would be a delight but
'Annie Get Your Gun' is a musical that this radiant performer makes
just as much her own as she does 'South Pacific.'
"As the sharpshooting Annie, she completely won last night's
audience at the Philharmonic Auditorium and, needless to say, the Los
Angeles Civic Light Opera Association has another smash success upon
its hands. No star gives more fully of herself than Miss Martin...
She sings, dances, cavorts, plays comedy scenes, love scenes and for
a topper, rides a horse going at a full gallop on a treadmill.
(NOTE: Mary and horse will do likewise on NB£>TV.)
The Times' Edwin Schallert wrote:
"Both delighting and dazzling her first audience, Mary
Martin made new history for the now historic Irving Berlin musical,
'Annie Get Your Gun. '....The finale of the show when Miss Martin and
Raitt appeared on the second horse together on the treadmill brought
an outburst of cheers to achieve a brilliant culmination ... Through all
this is woven the web of the fascinating music of songs like They
say it's Wonderful'; 'My Defenses are Down, * exceedingly good as done
by Raitt and a male ensemble; 'I'm an Indian Too,' by Miss Martin,
with the rare eccentric dance signalizing her being adopted by Sitting
Bull and his Indians."
(more )
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Raymond Kendall of the Mirror-News enthused:
"There1 ve been other 'Annies' -- on stage and on film --
but this one tops 'em all. My guess is that when word gets around
there won't be half enough seats to satisfy the customers .. .Reason
for all this: Mary Martin, first last and foremost, but Mary Martin
with big, handsome John Raitt and his honest-to-opera voice, a top-
drawer cast, and a lavish new production by Edwin Lester and Richard
Halliday. "
NBC-New York, 10/14/57
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NBC
TELEVISION NEWS
NBC COLOR TELECAST SCHEDULE
NOVEMBER, 1957
ALL TIMES EST
THE HOWARD MILLER SHOW -- 1:30-2:30 p.m. — Monday
through Friday.
NBC MATINEE THEATER — 3-4 p.m, — Monday through
Friday. (For possible
black-and-white dates consult
weekly schedules.)
Saturday, Nov. 2
Time to be Announced — NCAA FOOTBALL GAME.
' 8-9 p.m. — THE PERRY COMO SHOW.
10:30-11 p.m. — YOUR HIT PARADE — With vocalists Jill Corey,
Virginia Gibson, Tommy Leonetti and Alan Copeland.
Sunday, Nov. 3
6:30-7 p.m.. — MY FRIEND FLICKA .
8-9 p.m. — THE STEVE ALLEN SHOW — Tonight ‘s guests are Charles
Ruggles and Jerry Lee Lewis.
9-10 p.m. — THE DINAH SHORE CHEVY SHOW.
Monday, Nov. 4
7:30-8 p.m. — THE PRICE IS RIGHT — With Bill Cullen as emcee.
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK
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2 - NBC Color Schedule
Tuesday, Nov. 5
8- 9 p.m. -- THE GEORGE GOBEL SHOW STARRING GEORGE GOBEL WITH EDDIE
FISHER, with guest star Jack Carson.
9- 10 p.m. -- THE JERRY LEWIS SHOW.
Wednesday, Nov. 6
9- 10 p.m. — KRAFT TELEVISION THEATRE.
Thursday, Nov. 7
7:30-8 p.m. — TIC TAC DOUGH — With Jay Jackson as emcee,
10- 10:30 p.m. — THE LUX SHOW STARRING ROSEMARY CLOONEY —
Tonight's guest Carol Channing.
Saturday, Nov, 9
8-9 p.m. -- THE PERRY COMO SHOW.
10:30-11 p.m. — YOUR HIT PARADE.
Sunday, Nov. 10
6:30-7 p.m. — MY FRIEND FLICKA .
8- 9 p.m. — THE STEVE ALLEN SHOW — Guests are Xavier Cugat, Abbe
Lane, Tony Bennett, Jack Leonard.
9- 10 p.m. — THE CHEVY SHOW.
Monday, Nov. 11
7:30-8 p.m. — THE PRICE IS RIGHT.
Tuesday, Nov. 12
8- 9 p.m. — THE EDDIE FISHER SHOW STARRING EDDIE FISHER WITH
GEORGE GOBEL.
Wednesday, Nov. 13
9- 10 p.m. — KRAFT TELEVISION THEATRE.
(more)
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3 - NBC Color Schedule
Thursday, Nov. 14
7:30-8 p.m. — TIC TAC DOUGH.
10-10:30 p.m. — THE LUX SHOW STARRING ROSEMARY CLOONEY.
Saturday, Nov. 16
2:45 p.m. to Completion — NCAA FOOTBALL GAME — Notre Dame vs.
Oklahoma.
10:30-11 p.m. — YOUR HIT PARADE.
Sunday, Nov. 17
5:30-7 p.m. — HALLMARK HALL OF FAME — "On Borrowed Time,1' by
Paul Osborn, adapted for television by James Costigan —
Starring Ed Wynn with special guest star Claude Rains,* also
starring Beulah Bondi, with Dennis Kohler and Margaret Hamilton.
8- 9 p.m. — THE STEVE ALLEN SHOW — With guests Marie McDonald
and Edward Everett Horton.
9- 11 p.m. — GENERAL MOTORS 50TH ANNIVERSARY SHOW — Starring Don
Ameche, Pat Boone, Eddie Bracken, Kirk Douglas, Helen Hayes,
Patrice Munsel, Cyril Ritchard and Dinah Shore. Other stars
to be announced,
Monday, Nov. 18
7:30-8 p.m, — THE PRICE IS RIGHT.
Tuesday, Nov. 19
8- 9 p.m. -- THE GEORGE GOBEL SHOW STARRING GEORGE GOBEL WITH EDDIE
FISHER, with tonights guest Charles Laughton.
Wednesday, Nov. 20
9- 10 p.m. — KRAFT TELEVISION THEATRE.
Thursday, Nov. 21
7:30-8 p.m. — TIC TAC DOUGH.
(more)
/
4 - NBC Color Schedule
Saturday, Nov, 23
8-9 p.m. — THE PERRY COMO SHOW.
Sunday, Nov. 24
6:30-7 p.m. — MY FRIEND FLICKA.
8- 9 p.m. — THE STEVE ALLEN SHOW.
9- 10 p.m. — THE DINAH SHORE CHEVY SHOW.
Monday, Nov. 23
7:30-8 p.m. — THE PRICE IS RIGHT.
Tuesday, Nov. 2 6
7:30-9 p.m. -- THE PIED PIPER OF HAMELIN — Starring Van Johnson,
Claude Rains, Kay Starr and Lori Nelson.
Wednesday, Nov. 27
8:30-10:30 p.m. — ANNIE GET YOUR GUN — Starring Mary Martin and
John Raitt.
Thursday, Nov0 28
7:30-8 p.m. — TIC TAC DOUGH.
10- 10:30 p.m. — THE LUX SHOW STARRING ROSEMARY CLOONEY — With
tonight’s guest Marie Wilson.
Saturday, Nov. 30
1:15 to Completion - NCAA FOOTBALL GAME — Army vs. Navy.
8-9 p.m. — THE PERRY COMO SHOW.
10:30-11 p.m. -- YOUR HIT PARADE.
- o -
NBC-New York, 10/14/57
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NBC
X-H
TELEVISION NEWS
October 15, 1957
MINUTE MAID CORP. AND FLORISTS’ TELEGRAPH DELIVERY ASSOCIATION WILL
AGAIN CO-SPONSOR 2-HOUR COLORCAST OF TOURNAMENT OF ROSES PARADE
FROM PASADENA, CALIF., ON NEW YEAR’S DAY
The Minute Maid Corporation and the Florists’ Telegraph
Delivery Association will again co-sponsor NBC-TV’s two-hour colorcast
of the 69th annual TOURNAMENT OF ROSES PARADE from Pasadena, Calif.,
on Wednesday, Jan, 1, 1958, it was announced today by William R.
(Billy) Goodheart Jr., Vice President, Television Network Sales, for
the National Broadcasting Company.
The traditional New Year’s Day parade, featuring flower¬
decked floats, gaily costumed marchers and numerous bands, will be
televised from 11:45 a.m. to 1:45 p.m. (EST). A 15-minute black and
white program from the parade’s formation area will precede the color
coverage of the procession (11:30-11:45 a.m., EST).
Both advertisers co-sponsored the parade last year and
Minute Maid had sponsored it for two years before that. NBC has
televised the event since 1952, and first colorcast it in 1954.
Ted Bates and Company, Inc., is the agency for Minute Maid
and Grant Advertising, Inc., represents the Florists’ Telegraph
Delivery Association.
- 0 -
PRESS DEPARTMENT,
NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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October 15 , 1957
12 NBC NEWS CORRESPONDENTS TO APPEAR ON NBC-TV DEC . 29
WORLD REVIEW AND FORECAST PROGRAM, "PROJECTION ‘58"
Twelve NBC News correspondents will appear over NBC-TV on
Sunday, Dec, 29 to review the significant events of 1957 and project
the trend of news into the coming year.
The correspondents — seven from overseas and five from
this country — will gather in New York for an hour-long show
entitled PROJECTION ‘58.
The special program will follow NBC-TV1 s telecast of the
professional football championship game, A starting time will be
announced for "Projection *58" after the origination point of the
football game has been set.
William R. Me Andrew, Director of NBC News, said the basic
purpose of the program will be to relate the year’s significant events
— internationally or domestically -- to the American individual.
McAndrew said the NBC staffers will also use the signifi¬
cant news events of 1957 as a springboard for projecting the trend
of news developments during 1958.
Chet Huntley, NBC Commentator and Editor of "Outlook,"
will be the anchor man for the roundup.
(more)
PRESS DEPARTMENT, NATIONAL BROA
DCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
2
Projection ,^8>
NBC News foreign correspondents coming to New York for
the telecast will be: Frank Bourgholtzer (Vienna), Leif Eid (Paris),
Joseph Harsch (London), Welles Hangen (Cairo), Irving R. Levine
(Moscow), Ed Newman (Rome) and Jim Robinson (Tokyo).
Domestic correspondents taking part will be Martin Agronsky.
David Brinkley, John Chancellor, Robert McCormick and Huntley.
NBC News intends to bring its correspondents to New York
about seven to ten days before the actual telecast on Dec. 29. The
newsmen will also make appearances on other NBC shows while in New
York.
— - — o -
NBC-New York, 10/15/57
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October 15, 1957
'MATHEMATICS, WITH CLIFTON FADIMAN' TO BE PRESENTED TEN
TUESDAYS ON NBC EDUCATION TELEVISION PROJECT SCHEDULE
Clifton Fadiman, long a favorite television and radio
master of ceremonies, is to be host in a TV venture designed to
convey the intellectual excitement to be found in what he terms the
"vast and beautiful mansion" of mathematics. A weekly series of 10
telecasts, MATHEMATICS, WITH CLIFTON FADIMAN, will be presented this
Fall as part of the NBC Educational Television Project.
The program will be sent out live to the country's linked-
up educational TV stations over NBC's regular network facilities
starting Tuesday, Oct. 29 , from 6 to 6:30 p.m., NYT. It will be one
of five Fall program series in the Project NBC is undertaking in
partnership with the Educational Television and Radio Center, at
Ann Arbor, Mich. The programs also will be telecast (on a delayed
basis) over many NBC-TV stations, including WRCA-TV in New York.
(No dates have yet been announced.)
Fadiman, who has edited a soon-to-be-published anthology
titled "Mathematica Fantasia," has found reading about mathematics
and mathematicians a rewarding hobby for 20 years. A confessional
essay headed "Meditation of a Mathematical Moron" appears in his
latest book, "Any Number Can Play,"
(more )
PRESS D E P A R T M E N T, N A T I O N A L BROADCA
STING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK
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His TV guests -- one a week -- will include leading
mathematicians from Harvard, Yale, Dartmouth, Barnard, University of
Michigan, State University of New York, and the Institute for
Advanced Learning, at Princeton, N.J.
The program will deal with the great break-throughs in
mathematical thinking, their historical impact, and their influence
today, and will hint at the undiscovered areas within each. Sub¬
jects will include the discovery of number, the contributions of
men like Euclid and Newton, and applications of mathematics in
operations research today. Consultants will be drawn from the
National Council of the Teachers of Mathematics and from the
Mathematical Association of America.
The visiting mathematicians will be:
Dr. Robert L. Swain, professor of mathematics.
State University of New York.
Dr. S.H. Gould, executive editor. Mathematical
Reviews .
Dr. Oystein Ore, professor of mathematics, Yale
University.
Dr. Edgar Lorch, chairman, department of
mathematics, Barnard College, New York City.
Dr. Frederick Mosteller, chairman, department
of statistics. Harvard University.
Dr. R.L. Wilder, research professor of mathe¬
matics, University of Michigan.
Dr. Paul Richard Halmos, Institute for
Advanced Study, Princeton, N.J.
(more )
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Dr. John G. Kemeny, chairman, department of
mathematics and astronomy, Dartmouth College.
Dr. Brockway McMillan, Systems Engineering,
Bell Telephone Laboratories, New York City.
Following is the schedule of subjects and guests:
Oct. 29 -- "How Many, How Much?," an account of the
discovery of number, how man developed concepts, what number is,
what different kinds of number are, what systems other than 10
might be used, the binary code of the automatic computer. Guest:
Dr . Swain .
Nov. 3 -- "There's More Than One Geometry," a consideration
of Euclidian and Non-Euclidian Geometries, including the development
of axiomatic treatment at the time of Euclid and the challenging of
the axiom at the time of Boylai, Gauss, and Lobachevski. Guest:
Dr. Gould.
Nov. 12 -- "The Search for X," a treatment of algebraic
equations during the Italian Renaissance, including the contribution
of the unscrupulous Girolamo Cardan. Guest: Dr. Ore.
Nov. 19 -- "The Space Pilot," a view of Descartes and
coordinate geometry, the union of algebra and geometry, and use of
algebra now as pilot for all study of space, with attention to its
role in air navigation. Guest: Dr. Lorch.
Nov. 26 -- "That's the Way to Bet," a look at the
development of the theories of probability and statistics, starting
with Pascal and the solving of gambling problems. Guest: Dr.
Mosteller .
(more )
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Dec. 3 -- "A Net Around Infinity," a consideration of
Newton and Leibniz, development of the calculus, and the first effort
to use the infinite. Guest: To be announced.
pec. 10 -- "The Bedrock of Logical Thought," a treatment
of the axiomatization of subjects and of mathematics become a purely
abstract subject. Guest: Dr. Wilder.
Dec. 17 -- "Collections and Super-Collections," an account
of the theory of sets, their meaning, value and importance, in¬
cluding the work of Georg Cantor and the "N Bourbaki" school, and
the role of sets as basis of contemporary topology, algebra,
geometry and analysis. Guest: Dr. Halmos.
Dec. 24 -- "Mind and Machine," an explanation of logic
and computing, with consideration of mathematical logic and its
relation to the decision control of the modern computing machine.
Guest: Dr. Kemeny .
Dec. 31 — "Mathematics in the Modern World," a survey of
mathematics in operations research -- the 20th Century revolution
utilizing mathematics as model of industrial set-up. Guest: Dr.
McMillan.
Marilyn Kaemmerle will be the producer, Lynwood King will
direct, and William Welch will write the scripts. The Educational
Television Project is under the general direction of Edward Stanley,
NBC manager of public service programs. Brice Howard is executive
producer, and Donley Feddersen is representative of the Educational
Television and Radio Center.
- o -
NBC -New York, 10/13/57
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NBC -TV NEWS
i
JAPANESE AMBASSADOR ON ’YOUTH WANTS TO KNOW’
The Japanese Ambassador to the U.S., Koichiro
Asakai, will be the guest on Theodore Granik’s YOUTH WANTS
TO KNOW program Sunday, Oct. 20 (NBC-TV, 3-3:30 p.m., NYT;
NBC Radio as part of "Monitor," 10:30-11 p.m., NYT). Steve
McCormick will moderate the program which will originate in
Washington, D.C. Ambassador Asakai will be questioned by
teenagers from the Washington area. The Ambassador was pre
viously scheduled to be on the program, Oct. 6.
NAT ’KING’ COLE TO BE HONORED AT
FRIARS’ BANQUET IN HOLLYWOOD
Nat "King" Cole star of NBC -TV’s NAT ‘KING’ COLE SHOW
(Tuesdays, 7:30 p.m., NYT) will be the Friars Club guest of honor
when a large group of top entertainment personalities pays tribute to
him at a banquet in Hollywood on Monday, Oct. 21,
Cole is being honored for outstanding work he has done for
charitable organizations throughout the country and for giving his
time when called upon to perform for worthy causes.
Among those who will pay tribute to Cole are: George Jessel,
(toastmaster for the Friars), Frank Sinatra, Jack Benny, George Burns,
Art Linkletter, Maurice Chevalier, Bing Crosby, Parkyakarkus , Johnny
Mercer and Glenn Wallachs, President of Capitol Records, for whom Nat
records .
The proceeds from the banquet will go to the people of the
Motion Picture Relief Home and to former vaudeville actors.
o
NBC-New York, 10/15/57
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NBC -TV NEWS
TIME:
CREDITS AND CAST FOR ‘STOVER AT YALE’ ON
THE PREMIERE OF ‘OMNIBUS' ON NBC -TV
NBC -TV, Sunday, Oct. 20, 4-5:30 p.m.,
NYT.
EXECUTIVE PRODUCER:
DRAMA CONSULTANT:
MASTER OF CEREMONIES;
DIRECTOR:
FEATURE EDITOR:
ADAPTATION BY:
CHOREOGRAPHY:
ORCHESTRATION:
PRODUCED BY:
SPONSORS:
AGENCIES:
FORMAT :
Robert Saudek
Walter Kerr
Alistair Cooke
Richard Dunlap
Mary V. Ahern
Douglass Wallop
John Butler
Phillip Lang
Robert Saudek Associates.
Aluminium Limited and Union Carbide
Corporation.
J. Walter Thompson Company and J.M.
Mathes, Inc.
An original 90-m.inute play-with-music
based on the serial by Owen Johnson
which appeared in McClure ‘s Magazine
during the early 1900‘s.
(more )
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CAST:
Bradford Di liman
as
Dink Stover
Peter Benzoni
as
Tillman
Wayne Maxwell
as
McNab
Wynn Pearce
as
Regan
Larry Hagman
as
McCarthy
Jim Congdon
as
Bob Story
Rory Harrity
as
LeBaron
Berkeley Harris
as
Reynolds
Jim Costigan
as
Clay
Isabelle Hoopes
as
Mrs. Story
Tod Patterson
as
Brockhurst
Bob Manders
as
Swazey
Wallace Rooney
as
Tompkins
Evans Evans
as
Chloe
Richard Striker
as
Wookey
NBC PRESS REPRESENTATIVE:
Bob Brown (New York)
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ROOM 320
TRADE
N EWS
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October 16, 1957
ETHEL BARRYMORE TO MAKE 'TEXACO COMMAND APPEARANCE'
AS HONORED STAR ON NBC-TV FULL-HOUR SALUTE NOV. 23;
MANY OTHER TOP STARS WILL BE FEATURED ON SHOW
Ethel Barrymore -- often termed the queen of the American
theatre's royal family -- will be the honored star on the second
TEXACO COMMAND APPEARANCE Saturday, Nov. 23 (NBC-TV, 10-11 p.m.,
EST).
The full-hour telecast will be a "celebration of the
theatre" in the form of a party for Miss Barrymore. It will feature
top name stars in addition to Miss Barrymore.
Each performance will coincide with a facet of the 58-
year stage career of Miss Barrymore.
The program will be produced by Henry Jaffe Enterprises,
Inc., in association with the American Theatre Wing.
The Ethel Barrymore salute is the second of a series of
full-hour special programs honoring "all-time great" performers.
The first "Texaco Command Appearance" this season was a salute to
Ed Wynn.
The show will be sponsored by the Texas Company, repre¬
sented by the Cunningham & Walsh, Inc., advertising agency.
- o -
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
ra TRADE NEWS
October 16, 1957
NBC RADIO EMERGES AS UNDISPUTED AUDIENCE LEADER AMONG
RADIO NETWORKS IN NEW NIELSEN MEASURING METHOD
The NBC Radio Network has emerged as the undisputed
audience leader among radio networks in the new Nielsen method of
measuring advertising campaigns.
By measuring the cumulative audience of a campaign, the
Nielsen ratings reveal the impact of an advertiser’s message in terms
of homes reached over an extended period.
In ratings covering a period of four weeks ending Sept. 7*
NBC Radio far outranked other networks. On a weekly basis, NBC
advertisers comprised the first seven on the list of campaigns de¬
livering the greatest cumulative audience, it was announced by Matthew
J. Culligan, Vice President of the NBC Radio Network.
"This success further establishes NBC’s lead in the radio
network business," Mr. Culligan said. "It justifies our insistence
on the weekly and monthly cumulative audience approach to radio
audience measurement and emphasizes the flexible dispersion buying
opportunities on NBC."
(more)
CRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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The latest Nielsen ratings show that the seven leading
radio campaigns, in terms of unduplicated accumulated audience on
weekly basis, are all on NBC Radio: Brown & Williamson, Lever
Brothers, Bristol-Myers, California Packing Corp., General Mills,
Equitable Life Assurance Co., and Time, Inc.
The four leaders on a monthly basis and the number of
different homes they reach, are: Brown & Williamson (14,445,000),
Bristol-Myers (11,902,000), Time, Inc. (10,766,000), and General
Mills (9, 955*000) .
- o -
NBC-New York, 10/16/57
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IjJJlljfH TRADE NEWS
October 16, 1957
ADVERTISING— ESPECIALLY RADIO AND TV ADVERTISING --HAS HELPED BRING
U.S. ECONOMY TO PRESENT HIGH LEVEL, NBC'S WILLIAM S. HEDGES
STATES AT BOSTON UNIVERSITY "COLLOQUIUM ON COMMUNICATIONS"
Advertising, especially radio and television advertising,
has been responsible in large measure for bringing the American econ¬
omy to its present high level and has made vast contributions to the
advancement of the business of the nation, William S. Hedges, Vice
President, General Services, for NBC, said today in an address at
Boston University.
Mr. Hedges spoke at the "Colloquium on Communications'1 held
by the University's School of Public Relations and Communications.
In noting that television will be the No. One advertising
medium in 1957, Mr. Hedges also cited radio's comeback as an ad¬
vertising medium. "This is a most significant thing, to see the
wonderful comeback being made by radio, which had been written off as
dead and buried by everyone except millions of listeners and a few
hard-hitting imaginative broadcasters whose faith in radio has been
more than justified by the resurgence of recent months." He added
that NBC Radio alone now has 31 of the nation's 100 biggest advertisers
as sponsors and the 1957 billings are up 50 per cent over last year.
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
2 - -William S. Hedges
In concluding his address, Mr. Hedges reviewed some of the
recurring problems in the field of broadcasting. These included
the scarcity of radio channels in 1920 and the scarcity of television
channels today; experiments in pay radio in the late 1920’s and the
current experiments in pay television, and the recurring legislative
activity and regulation in the area of radio and television.
- o -
NBC-New York, 10/16/57
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NBC RADIO NEWS
1,000 LISTENERS IN 35 STATES WRITE FOR UN BOOKLET
OFFERED BY NBC RADIO'S PAULINE FREDERICK
More than 1,000 requests for a United Nations pamphlet have
been received from 35 states by the National Broadcasting Company as
a result of an offer made two weeks ago on PAULINE FREDERICK AT TIIE
UN (NBC Radio, Wednesdays, 10:05-10:30 p.m., EDT).
The requests were received after Miss Frederick suggested
to her listeners that those interested in knowing more about the
United Nations could obtain the booklet by writing to her at NBC.
Among the responses were the following comments about the program:
Arlington, Va. -- "Your broadcast is informative and stimu¬
lating and a highlight in both radio and TV newscasting."
Des Moines, Iowa — "I'd like to thank you for your clear,
concise reports. I think your programs are excellent."
St. Louis, Mo. — "Your broadcasts help one to feel per¬
sonally involved in the process of considering important issues from
varied points of view."
Yonkers, N.Y. — "May your voice continue on the air waves
to inform the multitude in these days of perplexity."
- o -
NBC-New York, 10/16/57
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TRADE NEWS
October 17, 1957
NBC RENEWS AGREEMENT WITH JACK PAAR AHEAD OF NORMAL OPTION TIME
DUE TO "TONIGHT" SHOW’S CRITICAL ACCLAIM, SURGING SALES
AND OUTSTANDING AUDIENCE AND STATION ACCEPTANCE
Because of the unprecedented critical acclaim, surg¬
ing sales, outstanding audience and affiliated station accept¬
ance for the only live network entry in the late-evening time
period -- TONIGHT on NBC-TV, (11:15 p.m.-l a.m., NYT, Mondays
through Fridays) -- the National Broadcasting Company has re¬
newed, several weeks in advance of normal option exercise^ its
agreement with comedian Jack Paar to star in the program during
the coming months of 1958.
Announcement of the agreement was made today by
Robert F. Lewine, Vice President, Television Network Programs,
for NBC*
Mr, Lewine pointed out that since the new "Tonight"
began on the network July 29, television critics across the
country have hailed Jack Paar and "Tonight" as the television
sensation of the year. In addition, the upswing in "Tonight"
sales since the program’s start at the end of July has repre¬
sented more than a 46 per cent increase*
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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Mr. Lewine said that by Nov* 1 the program's station
line-up will total 76, the largest number ever to televise the
program in its three-year history. Such stations as WSM-TV,
Nashville; KSD-TV, St. Louis; WHDH-TV, Boston; WSOC-TV, Char¬
lotte, N.C.; WINR-TV, Binghamton, N.Y.; WCYB-TV, Bristol, Va.-
Tenn.; WBOY-TV, Clarksburg, W.Va.; WICU-TV, Erie, Pa.; WLEX,
Lexington, Ky,, and WTVO, Rockford, Ill,, will be carrying the
program in another two weeks.
This November, 1957> line-up will represent a near-
tripling in "Tonight" stations since the show first began on
the network in September, 1954,
0
NBC-New York, 10/17/57
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MATINEE
THEATER
October 17, 1957
•NBC MATINEE THEATER' TO MARK THIRD ANNIVERSARY
AND 500TH TELECAST ON THURSDAY, OCT. 31
The third anniversary and the 500th
performance of NBC MATINEE THEATER will coincide
on Thursday, Oct. 31 (NBC-TV, in color and black
and white, p*m., EST) , For this milestone
performance, executive producer Albert McCleery
has chosen the play "Elementals" by Pulitzer
Prize winning author Stephen Vincent Benet.
Tom Tryon will play one of the three starring
roles .
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK
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October 17, 1957
NBC REPRESENTED WITH 6 OUT OF 12 PROGRAMS COMPRISING BOOK
OF 'THE PRIZE PLAYS OF TELEVISION AND RADIO,. 1956'
The National Broadcasting Company is represented with six
out of 12 television and radio programs selected by the Writers Guild
of America as "The Prize Plays of Television and Radio . . 1956," to
be published in book form on Oct, 22 by Random House,
Four of the six NBC programs were dramatic presentations,
one was a comedy-variety show, the other a radio documentary. Two
of the six were presented on "Kraft Television Theatre,"
Clifton Fadiman, in his foreword, writes, . "These 12
shows supply a fairly clear bird's-eye view of an important area of
radio-TV as it has developed to date."
The NBC shov/s selected are:
"Goodbye, Gray Flannel," by J. Harvey Howells.
Category: Television Comedy (appeared on "Robert Montgomery
Presents" ) .
"A Night To Remember," by George Roy Hill and
John Whedon. Category: Television Documentary (appeared
on "Kraft Television Theatre").
(more)
CRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
V - -
2 - Prize Plays
"She Walks In Beauty," by Kenneth Kolb. Category:
Television Episodic Drama (appeared on "Medic").
"Paper Foxhole," by James Elward, Category:
Television Comedy- - honorable mention - - (appeared on
Kraft Television Theatre),
"The George Gobel Show," by Hal Kanter, Howard
Leeds, Harry Winkler, Everett Greenbaum. Category: Tele¬
vision Comedy- Variety,
"Decision for Freedom," by Robert S. Greene.
Category: Radio Documentary.
o
NBC-New York, 10/17/57
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NBC TRADE NEWS
"NIGHTLINE" HOST WALTER O’KEEFE TO GET "OS CAR- OF- INDUS TRY"
AT ANNUAL AWARDS BANQUET OF FINANCIAL WORLD MAGAZINE
Walter O’Keefe, host of NBC Radio’s NIGHTLINE, will
receive a bronze "Oscar-of-Industry" award for "the funniest
annual report of the year" at the Annual Awards Banquet of
Financial World magazine, to be held Oct, 28 at New York’s
Hotel Statler,
O'Keefe will also serve as toastmaster of the ban¬
quet, an annual affair which is attended by hundreds of
business and industrial leaders. Previous recipients of the
award he will receive have included Herb Shriner, George
Jessel, Bobby Hackett, Eddie Mayehoff, Robert Q. Lewis and
Ernie Kovacs,
o
CAST CHANGE
Cast change for "Stover At Yale" on the premiere
of OMNIBUS Sunday, Oct, 20 (NBC-TV, 4-5:30 p.m., NYT) :
The role of Brockhurst will be played by Edwin
Sherin (instead of Tod Patterson, as previously announced) .
- o -
NBC-New York, 10/17/57
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pBUaLHH
mm FEATURE
JE7
IS THIS HILL A PEAK OR A PEEK?
When WIDE WIDE WORLD crews moved into the Rockies to tele¬
vise "Man Against the Mountains" (Sunday, Oct. 13), they found a near¬
perfect relay point -- a mountain that stood 13,500 feet high and had
a commanding view of a wide area some 70 miles southwest of Denver.
Using tractors, they hauled transmitters, monitors and
gasoline-driven generators to the top of the mountain and set up a
station to relay the video signal from pickups at Climax and Aspen
back to Denver. The audio signal, it turned out, could be transmitted
direct .
On the day of the program, which is sponsored by General
Motors, the video came through without a hitch. But when the
engineers sat down to write their report of the operation, they found
that the mountain had no name. In a burst of good feeling they gave
it a name -- Mt. Tevo, which stands for "television, video only."
- o -
NBC-New York, 10/17/57
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
NBC TRADE NEWS
FRANK LOVE JOY, STAR OF NBC'S "MEET McGRAW,"
IS SURPRISED GUEST OF "THIS IS YOUR LIFE"
Frank Love joy, who plays the hard-boiled star of NBC- TV's
MEET McGRAW series (Tuesdays, 9 p.m., EDT) , proved to be a softie
in real life when he was surprised by host Ralph Edwards as the
principal subject of THIS IS YOUR LIFE Wednesday, Oct. 1 6 (NBC-TV,
10 p.m., NYT).
Love joy, who had been in the NBC studios to make a closed
circuit talk to salesmen of his NBC-TV show, was surprised by Edwards
and led across the hall through a double row of Little Leaguers who
assembled to pay tribute to one of their best supporters.
Highlights in the career of the stage, screen, radio and
TV star were told by a group of showbusiness friends.
Among those on hand to salute Love joy were James Edward
(actor whom Love joy had aided in preparing his portrayal for the war
film "Home of the Brave"), Axel Gruenberg producer of "This Is Your
Life" (who was director of many daytime radio serials) and several
friends from Love joy's boyhood years.
- o -
NBC-New York, 10/17/57
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TRADE NEWS
October 18, 1957
NBC *S HUGH M. BEVILLE IS A FEATURED SPEAKER AT ANNUAL
MEETING OF AUDIT BUREAU OF CIRCULATION IN CHICAGO
Hugh M. Beville Jr., Vice President, Planning and Re¬
search, for the National Broadcasting Company, was a featured
speaker today at the annual meeting of the Audit Bureau of Circu¬
lation at the Drake Hotel in Chicago.
Mr. Beville* s talk was entitled "Yes, We Have No ABC"
and was delivered as part of a panel discussion. Mr. Beville ap¬
peared as the only broadcasting representative on the four-man
panel, made up of representatives from advertising agencies and
publications .
- o -
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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NBC TRADE NEWS
'TODAY* TO ORIGINATE IN BALTIMORE OCT. 31 AND NOV. 1
The NBC-TV TODAY show, whose tours during
the past five years have carried it the length and
breadth of the United States, packs its luggage for a
trip to Baltimore, Md«, for the programs on Thursday
and Friday, Oct. 31 and Nov. 1.
With the assistance of NBC-TV affiliate sta¬
tion WBAL-TV, "Today" will originate programs at two
of Baltimore's famed landmarks: Federal Hill on
Oct. 31> and Fort McHenry on Nov. 1. The latter site
is the place where Francis Scott Key wrote "The Star
Spangled Banner."
("Today" is telecast Monday through Friday,
7-10 a.m., NYT, on the NBC-TV Network, except WRCA-
TV; WRCA-TV only, 7-9 a.m., NYT.)
NATO OFFICIAL PAUL-HENRI SPAAK ON 'YOUTH WANTS TO KNOW'
Paul-Henri Spaak, Secretary General of the North Atlantic
Treaty Organization, will be the guest on Theodore Granik's YOUTH
WANTS TO KNOW Sunday. Oct. 27 (NBC-TV, 3-3:30 p.m., EST; NBC Radio
as part of "Monitor, 11 10:30-11 p.m., EST). Steve McCormick will
moderate the program which will originate in Washington, D.C. Mr.
Spaak will be questioned by teenagers from the Washington area,
- - o -
NBC-New York, 10/18/57
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October 18, 1957
‘ARTS AND THE GODS ‘ --SERIES ON GREEK MYTHOLOGY AND ART IT INSPIRED--
WILL BE WEDNESDAY OFFERING OF NBC EDUCATIONAL TV PROJECT ; PROGRAMS
WILL ORIGINATE FROM METROPOLITAN MUSEUM OF ART IN NEW YORK
The first TV series ever to originate from the Metropolitan
Museum of Art in New York City will have its premiere Wednesday,
Oct. 30.
The program, ARTS AND THE GODS, will be devoted to Greek
mythology and the art it has inspired. It will be one of five Fall
program series in the Educational Television Project that NBC is
undertaking in partnership with the Educational Television and Radio
Center, at Ann Arbor, Mich. All will be sent out live to the
country’s interconnected educational TV stations over NBC's regular
network facilities for a 10-week period starting Monday, Oct. 28.
Programs will be telecast Monday through Friday from 6 to 6:30 p.m.,
EST. (They also will be telecast, on a delayed basis, over many
NBC-TV stations, including WRCA-TV, in New York City; dates will be
announced soon.)
Weekly host on "Arts and the Gods" will be Alexander
Scourby, well-known stage and TV-radio actor. His guests on the
first telecast, "The Gods Are Born," will be Edith Hamilton, the
90-year-old American classicist, and the Mary Anthony Dance Theatre.
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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Miss Hamilton, author of "The Greek Way," "Echo of Greece" and
"Mythology," was decorated last August by King Paul of Greece in the
amphitheatre under the Acropolis and made an honorary citizen of
Athens .
The series, dealing with the Greek myths most common in
the visual arts and in literature, will draw upon the Metropolitan
Museum of Art’s Greek collection, which is accounted one of this
country's finest. Illustrating the themes will be sculpture, vase
paintings, other objects of art and, on some occasions, dance.
Museum experts will serve as consultants.
Following is the schedule of subjects:
Oct. 30 — "The Gods Are Born," an account of the earliest
Greek myths from Chaos to the 12 Olympians; brief character sketch
of the major gods as seen on Greek vases and as statues; the story
of Prometheus. Guests: Edith Hamilton and the Mary Anthony Dance
Theatre.
Nov, 6 — "Athena and Aphrodite," a discussion of the two
goddesses with special attention to their Olympian functions and
characteristics as they appear in mythology; stories of Aphrodite's
birth, Venus and Adonis, Aphrodite and Eros and Psyche, Athena and
Arachne .
Nov, 13 — "Apollo and Artemis," a consideration of the
functions of the Olympian twins, their birth and connection with the
sun and the moon; stories of Apollo and Daphne, Apollo and Marsyas,
Artemis and Actaeon, and Artemis and Callisto, Guests: the Mary
Anthony Dance Theatre.
(more)
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3 - ‘Arts and the Gods*
Nov, 20 -- "Death and the Brides," a treatment of back¬
ground material on the gods of the earth. Demeter, Dionysus; the
story of the abduction of Persephone to the underworld and Demeter’s
mourning; the role of Triptolemus; the story of Orpheus’ journey to
the underworld to rescue Eurydice, his bride.
Nov, 27 -- "The Trojan War," a look at the political
situation at the start of the trouble, the jealousy that set it off,
and the stories of Individual conflicts as reported in Homer’s
"Iliad."
Dec , 4 -- "The Odyssey," a tracing of Odysseus’ adventure-
filled journey, starting at the close of the Trojan War; discussion
or showing of the major incidents chronicled by Homer. Guests: the
Mary Anthony Dance Theatre.
Dec. 11 — "Perseus," an account of the hero’s life from
the time of Zeus* visit to Perseus’ mother, Danae, through Perseus’
slaying of the Gorgon, Medusa, and the rescue of the Princess
Andromeda. Guests: the Mary Anthony Dance Theatre.
Dec. 18 — "Theseus and Bellerophon, " a consideration of
the great hero of Athens, Theseus, and his adventures and occasional
meetings with other heroes; the story of Bellerophon and his winged
horse, Pegasus. Guests: the Mary Anthony Dance Theatre.
Dec. 25 — "Herakles," an account of the legendary strong¬
man’s birth, childhood, 12 labors and death,
Jan. 1 — "The Richness of Art on Mythological Subjects,"
a consideration of the stories of Zeus’ loves; Atalanta and Meleager;
Procris; why the myths have survived in art; brief summation of
series. Guests: the Mary Anthony Dance Theatre.
(more)
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4 - ’Arts and the Gods’
Marilyn Kaemmerle will be the producer, Frank Pacelli
will direct, and Blair Chotzinoff will be the writer and associate
producer. The Project is under the general direction of Edward
Stanley, NBC manager of public service programs, Brice Howard is
executive producer, and Donley Feddersen is the Center representative.
Alexander Scourby, the program host, has narrated many of
the NBC-TV "Project 20" histories-on-f ilm and has recorded more than
250 books-for-the-blind for the Library of Congress, including Plato,
Xenophon, Homer’s "Iliad" and "Odyssey." He has acted on Broadway
in many plays, among them a Greek-language production of a modern
Greek drama with Katina Paxinou, and on TV in many live dramatic
productions, including Anouilh’s version of Sophocles’ "Antigone" on
NBC last season,
A list of the educational TV stations follows:
WMVS-TV, Milwaukee, Wis.; WHA-TV, Madison, Wis.;
KCTS-TV, Seattle, Wash,; KUED, Salt Lake City, Utah; KUHT,
Houston, Tex,; WKNO-TV, Memphis, Tenn.; WQED, Pittsburgh,
Pa.; WHY Y -TV, Philadelphia; KETA, Norman (Oklahoma City),
Okla . ; WOSU-TV, Columbus, Ohio; WCET, Cincinnati, Ohio;
WUNC-TV, Chapel Hill, N.C.; KUON-TV, Lincoln, Neb.; KETC,
St, Louis; KTCA-TV, St. Paul, Minn.; WKAR-TV, East Lansing,
Mich.; WTVS-TV, Detroit; WGBH-TV, Boston; WYES, New Orleans;
WILL-TV, Urbana, Ill.; WTTW, Chicago; WETV, Atlanta, Ga.;
WTHS-TV, Miami, Fla.; WJCT, Jacksonville, Fla.; KRMA-TV,
Denver; KQED, San Francisco; WAIQ, Andalusia, Ala.; WTIQ,
Munford, Ala.; WBIQ, Birmingham, Ala.
- o -
NBC-New York, 10/18/57
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TELEVISION NEWS
NBC COLOR TELECAST SCHEDULE
Oct. 27-No v. 2
All Times EST
Sunday, Oct, 27
6:30-7 p.m. -- MY FRIEND FLICKA — "The Recluse."
8- 9 p.m. — THE STEVE ALLEN SHOW — William Bendix, Jerry Vale,
Janice Harper and Shelley Berman.
9- 10 p.m. -- THE DINAH SHORE CHEVY SHOW — With special guest
Robert Cummings, Gale Storm and Boris Karloff.
Monday, Oct. 28
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW — Special guest June
Christy.
3-4 p.m. — NBC MATINEE THEATER — "The Last Stop."
7:30-8 p.m. — THE PRICE IS RIGHT — With Bill Cullen as emcee.
Tuesday, Oct. 29
1:30-2:30 p.m. -- THE HOWARD MILLER SHOW.
3-4 p.m, — NBC MATINEE THEATER — "The Weak and the Strong."
8-9 p.m, — THE EDDIE FISHER SHOW STARRING EDDIE FISHER WITH GEORGE
GOBEL — Tonight1 s guests are Betty Grable, Mary Kaye Trio
and Elaine Dunne.
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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Wednesday, Oct, 30
1:30-2:30 p.m. — THE HOWARD MILLER SHOW ,
3-4 p.m* — NBC MATINEE THEATER -- "Nine-Finger Jack."
9- 10 p.m. — KRAFT TELEVISION THEATRE — "Gun at a Fair One," by
Bruce Bassett, starring Ben Piazza and Nancy Malone,
Thursday, Oct, 31
1:30-2:30 p.m. — THE HOWARD MILLER SHOW — Guest is Conrad Hilton
3-4 p.m. — NBC MATINEE THEATER — "Elementals . "
7:30-8 p.m, — TIC TAC DOUGH -- Jay Jackson is emcee.
10- 10:30 p.m. — THE LUX SHOW STARRING ROSEMARY CLOONEY -- Tonight
guest is Boris Karloff.
Friday, Nov. 1
1:30-2:30 p.m. — THE HOWARD MILLER SHOW.
3-4 p.m, -- NBC MATINEE THEATER -- "A Plumber in Paradise,"
Saturday, Nov, 2
1:15 or 2:15 p.m, — NCAA FOOTBALL GAME (Time and teams to be
announced) .
8-9 p.m. — THE PERRY COMO SHOW -- Guests are Ed Wynn, Sal Mineo
and Dorothy Collins.
10:30-11 p.m, — YOUR HIT PARADE -- With vocalists Jill Corey,
Virginia Gibson, Tommy Leonetti and Alan Copeland,
— - — o -
NBC -New York, 10/18/57
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TELEVISION NEWS
GEORGE GOBEL A "PRIZE" HIMSELF BRINGS OTHER GIFTS, TOO, TO OHIO
CONTEST WINNER AND THERE'LL BE A BIG TIME IN CINCINNATI NOV, 21
FOR RELEASE A,Mt, Wednesday, Oct, 23
The author of the winning letter on the topic "Why I Would
Like to Win George Gobel for My Home Town" is Mrs, Fred J, Schneider,
1548 Wittekind Terrace, Cincinnati 24, Ohio, Mrs, Schneider, in addi¬
tion to "winning the NBC-TV comedian" for her town for one day, won
a 21-inch RCA Victor color television set and an RCA Whirlpool
Freezer, both of which will be delivered by Gobel himself on the
morning of Nov, 21,
The announcement of Mrs, Schneider's prize was made by
Gobel yesterday (Tuesday, Oct, 22), on the colorcast of THE GEORGE
GOBEL SHOW STARRING GEORGE GOBEL WITH EDDIE FISHER. It was repeated
by Dave Garroway this morning (Oct, 23) on the NBC-TV TODAY show,
since it was on "Today" that the offer to ’win* Gobel was made first,
Mrs, Schneider, who wrote in her prize-winning letter that
she "would like to share his charm with all of Cincinnati," will turn
Gobel over to city officials once he has delivered her other prizes,
Gobel will tour the city, making spot appearances in key areas and on
the night of Nov. 21 will stage a variety show for the citizens
of Cincinnati, at which Vaughn Monroe also will appear,
Gobel will arrive in Cincinnati on the evening of Nov, 20
in order to be ready for duty bright and early on the 21st.
- o -
NBC-New York, 10/21/57
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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NBC TRADE NEWS
* TODAY' REPORTER DICK McCUTCHEN ON ONE-MONTH ASSIGNMENT
TO SOUTH AFRICA FOR FILM REPORT ON SEGREGATION PROBLEM
TODAY reporter Dick McCutchen has left on
a one-month assignment in the Union of South Africa
where he will do a filmed report on that country's
segregation problem.
One of McCutchen' s most recent assign¬
ments with "Today" was as writer of the program's
special one-hour report on integration in the United
States — a report which drew much critical praise
as an example of objective reporting.
McCutchen' s South African report is ten¬
tatively scheduled to be presented on "Today" in
late November.
("Today," which stars Dave Garroway, Jack
Lescoulie, Frank Blair, Helen O'Connell and Kokomo
Jr., is telecast Monday through Friday 7-10 a.m,,
NYT, on the NBC-TV Network, except WRCA-TV; WRCA-TV
only, 7-9 a.m., NYT.)
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NBC-New York, 10/21/57
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October 21, 1957
'SURVIVAL: THE STORY OF MAN, RESOURCES AND CIVILIZATION' WILL BE
THURSDAY 10 -WEEK SERIES IN NBC EDUCATIONAL TELEVISION PROJECT
Man and the resources he uses will be the subject of a 10-
week TV study the NBC Educational Television Project will offer this
Fall.
Albert E. Burke, director of the American Institute of
Resource Economics, Hartford, Conn., who led the Project's "Geography
for Decision" series last Spring, will return to conduct the new
program, SURVIVAL: THE STORY OF MAN, RESOURCES, AND CIVILIZATION.
The program will be transmitted live to the country's
linked-up educational TV stations over NBC's regular network
facilities starting Thursday, Oct. 31 * from 6 to 6:30 p.m., EST.
It will be one of five Fall program series in the Project NBC is
undertaking in partnership with the Educational Television and Radio
Center, at Ann Arbor, Mich. (The programs also will be telecast, on
a delayed basis, over many NBC-TV stations, including WRCA-TV in
New York. Dates will be announced soon.)
"Survival" will be produced in association with the Con¬
servation Foundation. It will deal with what resources are, how man
uses them, how attitudes and technological achievements have affected
the kind and quantity of resources he uses and his way of using them.
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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Four general areas -- population, agriculture, energy sources and
mineral resources -- will be treated historically, with consideration
of how they have affected primitive man, agricultural man, industrial
man, and are affecting technological man.
The format will be largely lecture-style with visual aids.
Burke, as program host, will have guests on several of the telecasts,
among them Dr. James T. Bonner, biologist and specialist in plant
biochemistry, member of the California Institute of Technology's
division of biology, and co-author of "The Next Hundred Years," and
Eugene Ayres, authority on sources of energy and co-author of "Energy
Sources . "
The topics, in turn, will be:
Oct. 31 -- "From Adam to Atom."
Nov , 7 -- "Cave Dwellers to Cliff Dwellers," first of two
consecutive weekly programs on population.
Nov. 14 -- "Standing Room Only."
Nov. 21 -- "Tale of Two Plants," first of two consecutive
weekly programs on agriculture. Guest: Dr. Bonner.
Nov. 28 -- "Land for Living's Sake."
Dec . 5 -- "A Fuel There Was," first of three consecutive
weekly programs on energy.
Dec . 12 -- "From Fossils to Fission."
Dec. 19 -- "Energy," Guest: Eugene Ayres.
Dec, 2 6 -- "Minerals."
Jan. 2 -- "Conclusion."
(more )
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3 - Educational TV Project - Resources
Dorothy Culbertson will be the producer, and Prank Pacelll
the director. The Educational Television Project is under the general
direction of Edward Stanley, NBC manager of public service programs.
Brice Howard is executive producer, and Donley Feddersen is repre¬
sentative of the Educational Television and Radio Center,
NBC -New York, 10/21/57
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EoTABLISHMENT OP PAY-TV WILL GIVE VIEWER NO CHANCE TO CHOOSE
BETWEEN TOLL AND FREE TV, STATES ROBERT W. SARNOFF
NBC President, in Pittsburgh Talk, Holds Emergence of Pay Method
Means We, Like the Public1 Will Have to Follow Pay Tide
FOR RELEASE WEDNESDAY, P.M., OCT. 23
ro roj.±ow
PITTSBURGH, PA., Oct. 23 -- The establishment of pay-
television -- whether wired or wireless — will not depend on public
choice because, once either system is launched, the viewer will be
left no opportunity to decide between pay and free television, Robert
W, Sainoff , President of the National Broadcasting Company, said
today.
Pay- television can succeed only by devouring the substance
of free television, Mr. Sarnoff declared. Thus, the viewers will
become its victims, and with their freedom of choice gone, he said,
they will pay for the entertainment they now receive free and in the
process lose all other benefits of free television.
Mr. Sarnoff added that if pay-television does emerge as a
replacement for free broadcasting, "we, like the public, will have no
choice but to follow the pay tide."
The NBC President spoke at a luncheon given in his honor
by William Block, publisher of the Pittsburgh Post-Gazette, at the
Duquesne Club, The Post-Gazette is owner of WIIC, NBC's new tele¬
vision affiliate in Pittsburgh.
(more)
PRESS DEPARTMENT, NATIONAl BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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While the prospect of an annual pay-TV take that could
reach hundreds of millions of dollars might appear tempting to a net¬
work organization such as NBC which is "strongly positioned" to
participate in it, NBC‘s opposition arises from its conviction that
pay-TV is against public interest, Mr. Sarnoff emphasized.
"Of course, this view may not prevail and the pressures
behind pay-TV may succeed in putting it over on the public," he said.
"If it does eventually develop as the replacement for free broad¬
casting, we, like the public, will have no choice but to follow the
pay-TV tide. With the prime television attractions bought away, with
little left to hold a national mass audience, the free broadcasting
audie*ffi-e- would wither away.
As far as practical effects on the public are concerned,
there is no difference between the wired and wireless systems of
pay-TV, Mr, Sarnoff pointed out. Revenues obtained from the public
would enable either pay-TV system to outbid free television for
programs, even if the pay audience were much smaller, he explained.
Free television, its principal attractions siphoned away, would thus
be forced into a downward spiral and might eventually disappear
altogether, he said.
The argument of pay-TV proponents that if it succeeds it
will be only through free choice crumbles under examination, Mr.
Sarnoff asserted. As an example, he cited the plans of the Brooklyn
Dodgers and the New York Giants, in moving to the West Coast, to put
their home-games telecasts on a pay basis.
(more)
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3 - Robert W. Sarnoff
"If these games are taken over by pay-TV, the viewer who
wants to see them at home will have no choice between pay-TV and
free-TV," Mr. Sarnoff said. "Either he pays or he doesn’t watch the
game — hardly a free choice."
Such examples, he continued, can be multiplied to cover all
the key attractions of television today. Once they are taken over by
pay-TV, the only choice left to the public will be pay-or-you-don1 t-
see, he asserted.
If the public is not alert to the danger, Mr. Sarnoff said,
wired pay-TV could start developing on a small scale in various cities
and then mushroom ahead "as it gorges itself on the substance of free
television." Once the cities are wired, it would take only existing
intercity circuits to create a national, centralized system, he
continued,
"If that happens, you can toll the bell for the end of free
broadcasting as we know it -- not only television, but radio as well."
The NBC executive expressed optimism, however, over the
future of free television. He said that each year more Americans
spend more time viewing it, and that products advertised on it con¬
tinue to pour forth in increasing abundance.
"This is a vibrant, strong and growing industry in which
you are now participating," he told Mr. Block. "With the support of
an informed public, the free system will continue to flourish and
your fine new station will flourish with it in serving the people of
Pittsburgh. "
- o -
NBC-10/22/57
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Address by:
Robert W. Sarnoff, President,
National Broadcasting Company,
At Duquesne Club,
Pittsburgh, Pennsylvania,
Oct. 23, 1957
TELEVISION AT THE CROSSROADS
FOR RELEASE WEDNESDAY P.M. OCT. 23
The broadcast association between NBC and Pittsburgh began
with the start of networking itself. The first radio network broad¬
cast came from NBC in New York in October, 1926, and Pittsburgh was
one of 25 American cities to participate in our inaugural program.
This network/ beginning 31 years ago/' triggered the whole great cycle
of broadcasting development, first radio, then television.
Today we celebrate the renewal and strengthening of our
association. One of America's eminent newspapers, the Post Gazette,
has created one of America's most modern, most completely-equipped
television stations and has placed it in the NBC family of 200 tele¬
vision affiliates. When WIIC began operating Sept. 1, Mr. Block and
his associates wrote off Pittsburgh's unhappy distinction of being
the last major population center with single commercial VHF service.
As a result, your community now benefits from a broadened freedom of
program choice, which is the essence of broadcasting as in another
sense it is the essence of democratic living.
(more)
MESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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2 - Address by Robert W. Sarnoff
From civilization's beginning, the act of giving birth has
been the occasion for joyousness and festivity. But today, in cele¬
brating WIIC's birth, I propose to flout all civilized custom and
tradition. I propose to discuss a development that could ultimately
sweep away the nation's free broadcasting system, which now includes
WIIC, 469 other television stations and three national television
networks. If this prospect shocks you, Mr. Block, I can only add
that it shocks me too, and I am sure that neither of us shocks easily.
The development is pay television. It is a subject of
personal significance to 41 million American families which own tele¬
vision sets and use them an average of more than six hours daily to
enjoy a broad-based service of free entertainment and information.
It is a subject of concern to American business, including the great
steel, aluminum and glass industries of Pittsburgh which have employed
television so effectively to carry their product and institutional
messages to the consuming public. It is a subject that occupies the
increasing attention of the Congress. It has, in fact, become a major
national issue, an issue which places the broadcasting service of this
country at a crossroads, an issue of sufficient gravity to merit
resolution by the public itself — after the public has become ac¬
quainted with what is at stake.
There are two fundamental methods of providing a pay tele¬
vision system — wireless and wired. Both methods would require the
set owner to pay a fee to watch the program offered. In the wireless
method, the program would be transmitted by a television station over
its regular air channel; in the wired method, it would be fed from a
central studio by wire lines direct to the television set in the home,
eliminating the need for the television station.
(more)
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3 - Address by Robert W, Sarnoff
The issues arising from pay- TV have little surface
visibility, because they involve some familiarity with the complex
economic structure of free broadcasting, and because they have been
caught up in a whirlpool of controversy. Thus far, attention has
been centered on wireless pay- TV, Since it proposes the use of tele¬
vision channels set aside for free broadcasting, it requires govern¬
ment approval. Meantime, wired pay- TV, which is presently not under
government scrutiny, is being actively promoted in an effort to
attract the millions of dollars needed to launch it.
Today, I want to outline, as dispassionately as I can, the
reasons why we believe that wireless pay-TV would be detrimental to
the public interest, and then explore the probable consequences of
wired pay-TV if it became a reality. In doing so, I will first ask,
and then attempt to answer, two questions on which all of the basic
issues pivot i
First, will pay-TV offer the public programs which it wants
but which are not available on free television? In other words, will
it provide a distinctive new service?
Second, if pay-TV develops, can free television coexist
with it and preserve the values of the present system?
These are the two questions which the public, if it is to
judge intelligently, must begin to ask itself and answer for itself.
It is our belief that the answers need not be speculative, for they
are rooted in the economic realities of television, pay or free.
These realities dictate that the types of programs to be
expected on pay-TV must be, with few exceptions, precisely the same
types of programs now offered on free television. The financial
success of either system hinges squarely on its ability to attract the
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4 - Address by Robert W. Sarnoff
largest available audience. This means offering the most popular
shows and stars, the very shows and stars which free television has
developed and continues to develop.
What better or different programs would pay- TV furnish?
Sports? Free television has baseball today; it has fights, including
the majority of the championship bouts; it has the golf championships,
the tennis championships, collegiate football and professional foot¬
ball, the Rose Bowl, the Cotton Bowl, basketball and hockey and
rodeos and, of course, the World Series which you just saw this month.
Will these events become more desirable programming if the public is
required to pay for them?
In the field of drama, what better dramas? Better than
Maurice Evans in Shakespeare’s "Twelfth Night" which we are presenting
this month, or "Dial M for Murder" in April? Or the Old Vic
Theatre’s "Romeo and Juliet" of last season? Better Broadway plays?
Better than Mary Martin in "Annie Get Your Gun" over NBC next month?
Better variety and musical shows? Better than Steve Allen or Ed
Sullivan, Perry Como or Dinah Shore? Better cultural offerings?
Better than the NBC Opera Company's telecast of Puccini's "Butterfly"
last season, or Gian-Carlo Menotti's new opera this season, com¬
missioned by NBC?
A succinct answer to this question came from the chairman
of the Federal Communications Commission, Mr. John C, Doerfer, Asked
in a recent interview with Newsweek Magazine what pay- TV could do for
the people, Mr. Doerfer responded, "Nothing more or less than tele¬
vision does now."
Mr. Philip Minoff, one of New York's leading television
critics, recently examined in the theatrical magazine Cue all the
promises of superior pay television programming and concluded:
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f5 - Address by Robert W, Sarnoff
"I haven’t even seen much in the way of ’promises' that
isn't already being fulfilled under our current system of free, old-
fashioned programming. With the exception of first-run movies, there
is precious little in the 'golden era' prospectus that we don't get
now. I have a horrible vision of some disenchanted pay- TV booster
summing it all up in a column written three or four years hence.
'Alas,' he might conclude, 'the programming we're getting now is just
like the programming we were getting back in 1957. There is just one
difference: Now it can be tolled.'" Tolled spelled, of course,
T-O-L-L-E-D.
So, in answer to the first question, we believe that the
development of pay- TV must be marked by a movement of the major
attractions from free to pay television.. Instead of being available
to everyone without charge, the programs would be available only to
-
the minority of the public willing and able to pay for them.
Where would this leave free television and the public's
stake in it? Box-office revenue would enable pay- TV to outbid free
television for programs, even if the pay audience were much smaller.
Thus free television, its principal attractions siphoned off, would
be forced into a downward spiral. The inevitable shrinkage of its
audiences would lead to a disintegration of its advertising effective¬
ness and the destruction of its economic base. Possibly, it could
maintain some sort of utility service on a marginal level. Possibly,
it would go under completely. Certainly, it would be unable to
continue new program development and the public services which have
made free television such a vital force in American life.
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6 - Address by Robert W, Sarnoff
The proponents of pay-TV have argued that if it succeeds,
it can succeed only through free public choice. This argument
crumbles under examination, and let’s turn to sports -- a prime
objective of the pay group — to illustrate. The Brooklyn Dodgers
and the New York Giants, in announcing their moves to the West Coast,
have both emphasized plans to have their home games telecast on a
pay basis, I do not criticize the gentlemen who run these organiza¬
tions for such plans. I merely point out that if these games are
taken over by pay-TV, the viewer who wants to see them at home will
have no choice between pay-TV and free-TV, Either he pays or he
doesn’t watch the game — hardly a free choice.
To move closer home, suppose — and this is a pleasant
thought — suppose the Pittsburgh Pirates move from the cellar into
first place and into a World Series berth next year. Suppose the
National Broadcasting Company, which has the World Series television
and radio rights for the next four years, were in a position — which
it isn’t — to broadcast the games at Forbes Field on a pay basis.
If the Series moved from free to pay-TV, what choice would the people
of Pittsburgh and the rest of the country have? Their choice would
be to pay or not to see the Pirates on television — again, hardly
a free choice. The examples could be multiplied to cover all the key
attractions of television today. Once they are taken over by pay-TV,
the only choice left to the public will be Pay-or-You-Don’ t-See ,
These considerations have led us to the conclusion that
pay-TV will not add to the present service, for it can succeed only
by devouring the substance of free television. Thus, without any
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7 - Address by Robert W, Sarnoff
choice, the public would have to pay for entertainment attractions
now free; and in the process might lose all the other benefits of
free television.
We have already presented these conclusions in relation to
VlTJrj-Jr.s.3 pay- TV to various government bodies considering that subject.
While there is no government forum presently concerned with wired
pay- TV, we have also, within NBC, earnestly and objectively sought to
analyze the probable consequences of such a system.
We recognize the technical and philosophical distinctions
between the two types of operation. The wire system does not involve
the use of television channels dedicated to free broadcasting, which
removes one of the philosophical objections. Its operation would not
automatically black out a free program, and this removes one of the
technical objections. But as far as the practical effects on the
public are concerned, we see no difference between the two systems.
If either becomes established, the end result, I believe, would be
the replacement of a broad-based free service by a narrower service
with a price tag on it.
Thus far, the principal proponents of wired pay- TV have
offered little except a decoder gadget, a paper plan and an oppor¬
tunity for others to risk money to test their plan. The astronomical
sums required to launch such ventures on a large scale are seen in an
estimate of $200 million to wire up the sets in metropolitan New York
and $1.5 billion to cover all 262 United States metropolitan county
areas. These amounts double when the cost of installing the col¬
lecting devices is included. These built-in box-offices are the
instruments for recouping such huge costs from the public. For, as
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8 - Address by Robert W. Sarnoff
stated by an official of one of the principal pay- TV groups: "A
monthly bill might never get paid, but with a coin box to take the
money in advance we can nickel-and-dime them to death and they'll
never notice."
If the public and its representatives are not alert to the
danger, wired pay- TV could start developing in various cities, first
on a small scale, then mushrooming as it gorges itself on the sub¬
stance of free television* Once the cities are wired, it would take
only existing intercity circuits to create a centralized system on
a national basis, and if that happens, you can toll the bell for the
end of free broadcasting as we know it -- not only television, but
radio as well.
Again, let me stress that once this process is launched,
the viewers become its victims, their freedom of choice gone. For
the pay-TVers have seized upon an important discovery: the realiza¬
tion that some people would pay for television's key attractions if
that were the only way of viewing them. If this discovery is fully
exploited, it could eventually start a golden flow to pay- TV; even
if only 25$ of the set owners paid to watch, the annual take could
reach hundreds of millions of dollars.
Such a revenue prospect might seem tempting to a network
organization like NBC. Our business involves heavy commitments
and high risks in maintaining a rounded national program service on
a continuing basis, whether the costly entertainment, news and public
service programs are sold or not. It is therefore conceivaole that
pay- TV might ultimately provide profits larger and more stable than
a network can realize. And we are, after all, strongly positioned to
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9 - Address by Robert W, Sarnoff
participate in pay-TV in a major way, with the studio facilities,
the programs and stars, the accumulated know-how of a pioneer
television company.
So our attitude toward pay-TV is not wholly a matter of
self-interest; indeed, if self-interest were the prime consideration,
we might well be hedging by laying out a stake in pay-TV ourselves;
or at least by adopting a non-committal position. Our view, however,
is born of the conviction that pay-television -- whether wired or
wireless — is hostile to the public interest.
Of course, this view may not prevail and the pressures
behind pay-TV may succeed in putting it over on the public. If it
does eventually develop as the replacement service for free broad¬
casting, we, like the public, will have no choice but to follow the
pay tide. With the prime television attractions bought away, with
little left to hold a national mass audience, the free broadcasting
enterprise would wither away.
This is a prospect of concern not only to the public but to
American business, which relies so heavily on the advertising impact
of television to sell its goods and services. It is no coincidence
that television's first 10 years as an advertising-supported medium
parallel the 10 years of America’s greatest economic growth. During
this decade, advertising and merchandising have come to the forefront
as the economy's prime movers; and among all merchandising media,
television's growth has been the greatest.
We can only speculate mournfully on what might happen if
television's powerful advertising voice were stilled or reduced to a
whisper. For even though it’s likely that pay-TV will seek
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10 - Address by Robert W, Sarnoff
advertising revenue,, it is inconceivable that it will be able to
deliver an audience of tens of millions hour after hour, as tele¬
vision now does; and without such a continuing mass audience,
television will cease to exist as a primary national advertising
medium.
The effects which the development of pay- TV, wired as well
as wireless, would have on the public and the economy must surely
concern the officials of government. Yet, it is ironic that with
such basic issues posed for resolution, the principal government
preoccupation with broadcasting is devoted to searching for faults
in the methods by which television stations and networks operate
together in providing a free broadcasting service. It is also ironic
that after two years of laborious investigation, a government study
staff has concluded that although networks perform "a major public
service," they should be barred from operations which most experi¬
enced broadcasters feel are essential to the network function,
I believe the preservation of free broadcasting calls not
only for alertness against external threats like pay-TV, but for
caution in tampering with the delicate mechanisms of the broadcasting
structure. The heart of that structure is the network operation,
and the maintenance of strong and effective national networks is the
key to a strong and effective free broadcasting system. If it
weakens or fails, pay-TV will not falter in talcing over.
Public, government and business interest in the develop¬
ments I have discussed is unquestionably shared by the great majority
of broadcasters. With stations, in particular, the emergence of
wired pay-TV might pose a very real question as to their future
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11 - Address by Robert W. Sarnoff
usefulness. A wired system would not only take over the programs
supplied to stations by networks and others, but would bypass the
stations completely in transmitting programs to homes. This would
seem to leave the station little choice other than to become a
broadcast museum or a public library.
But, Mr. Block, before you place your fine new station,
WIIC, on a bargain basement counter, may I offer these concluding
thoughts :
The growth of free television continues with enormous
vitality. Each year, more Americans devote more time to the free
television service. Products advertised on it continue to pour in
increasing abundance from the factories of Pittsburgh and of all
America.
This is a vibrant, strong and growing industry in which
you are now participating. With the support of an informed public,
the free system will continue to flourish and your fine new station
will flourish with it in serving the people of Pittsburgh.
I thank you, Mr, Block and Mr. Schloss, for inviting me
here, I appreciate the warmth of this reception. I hope I will be
able to return to Pittsburgh many times in the years ahead to join
you in celebrating the continuing association of WIIC and NBC in
presenting the finest of news, information and entertainment programs
-- and in presenting them free!
— - o -
NBC-10/22/57
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* POSTMAN* PETE MARTIN CALLS ON DINAH SHORE
"I Call on Dinah Shore" is a feature article by Pete
Martin in the current issue of the Saturday Evening Post. The
article is illustrated with color pictures of Dinah at home and at
work for the NBC-TV DINAH SHORE CHEVY SHOW colorcasts.
Martin tells how the "first lady of the blues" picked her
husband (George Montgomery) from a movie screen, and discusses her
own movie experiences. Dinah also answers Martin’s question: "Just
what exactly is a female personality?"
Martin concludes his story with the "confession:" "I
would like to have called this article 'To Dinah With Love,' be-
cause she’s so genuinely likable, but this is part of a series which
carries the running title, 'I Call On,..' so I couldn't. I just want
her to know."
S
. 0 -
JUDY CANOVA JOINS GUEST LIST FOR 'STEVE ALLEN SHOW'
Judy Canova has been added to the guest list for the NBC-TV
colorcast of THE STEVE ALLEN SHOW Sunday, Oct. 27 (8 p.m., EST) .
Other guests, previously announced, are William Bendix,
singers Jerry Vale and Janice Harper and comedian Shelley Berman,
I
{ - o -
NBC-New York, 10/22/57
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK SO, NEW YORK
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NBC -TV NEWS
CREDITS FOR "THE HOUSE I ENTER"
ON NBC-TV'S "WIDE WIDE WORLD"
TIME:
Sunday, Oct. 27 4-5:30 p.m..
NYT
SPONSOR:
General Motors
(For entire series)
AGENCY:
McManus, John & Adams, Inc.
EXECUTIVE PRODUCER:
Barry Wood
PRODUCER:
Ted Rogers
HOST:
Dave Garroway
DIRECTOR:
Van Fox
WRITER:
Harold Azine
MUSIC COMPOSER AND
David Broekman
CONDUCTOR:
EXECUTIVE STAFF:
Arch Robb, Ed Fought, Ed Wilbur
TECHNICAL SUPERVISOR:
Bob Daniels
ASSOCIATE WRITER:
Gene Wyckoff
SYNOPSIS:
For "The House I Enter," the
cameras
"Wide Wide World" will enter hospitals,
research centers and homes across the
nation to tell the human, personal
story of American doctors. Viewers
will meet, among others. Dr. James M,
Smith, who will perform a major opera¬
tion at University Hospitals in Cleve¬
land; Dr. John L. Caughey, Jr., who
will offer advice to a group of begin¬
ning medical students at Western Reserve
University in Cleveland;
(more )
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SYNOPSIS: Dr. Charles 0. Hoover, who will show a
(CONT'D)
doctor's view of the small town of
Overbrook, Kansas; Dr. Nicholas Dallis,
who will discuss the problems of mental
illness; Dr. Fredric Wertham, who will
demonstrate the methods used in his
psychiatric clinic in New York; Dr.
Elwood W. Mason, who will answer
questions on medical fees and services;
Dr. Herman K. Hellerstein, who will
show the results of his work in cardiac
research; Dr. Alex Langmuir, who will
put his "disease detectives" through
their paces at the epidemiology center
in Chamblee, Ga.; and Dr. Howard R.
Bierman, who will show how his team of
doctors fights against time at the City
of Hope in Duarte, Cal., to find a cure
for leukemia .
- o -
NBC-New York, 10/22/57
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MONIT
THE NBC WEEK-END RADIO SERVICE
IT'S NEVER TOO FAR OR TOO COLD FOR "MONITOR" PROMOTION
NBC Radiol MONITOR has claimed a lot of firsts, gone a
lot of places and done innumerable things... but what roving re¬
porter and "Monitor" assistant managing editor Dick Jennings is
attempting to do this week, could quite possibly create an inter¬
national sensation — well almost t
1 Jennings flew out of New York City via Pan American Air¬
ways this past week on the first commercial airplane flight to the
South Pole. He accompanied a group of American IGY scientists and
Navy personnel bound for McMurdo Sound in the Antarctic Circle,
Dick, as the only radio network broadcaster aboard, will make tape
recordings of the entire flight, the preparations for entering sub¬
zero weather and interview the scientists and men stationed at this
southernmost point of the world.
I But the real purpose of his trip, engineered by "Monitor"
executive producer A1 Capstaff, is to plant the blue-and-white
"Monitor" flag on a snow heap and claim the South Pole for NBC’s
week-end programl
NBC-New York, 10/22/57
NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK
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NBC TRADE NEWS
ROYAL ESCORT
Two children of members of the TODAY staff recently
were taken on a tour of the United Nations by no less than a
Prince .
The children were Mary Blair, 11, daughter of
"Today" news editor Frank Blair, and Walter Michaels, 9, son
of "Today" reporter Joe Michaels. The Prince was Wan
Waithayakon of Thailand, former president of the UN General
Assembly. "Today" filmed the tour for presentation Thurs¬
day, Oct, 24, the date of the United Nations anniversary.
("Today" is telecast Monday through Friday 7-10
a.m., NYT, on the NBC-TV Network, except WRCA-TV; WRCA-TV
only, 7-9 a.m., NYT.)
- o -
‘BAD B0Y‘ MAKES GOOD
Eight-year-old Barry Gordon, who has played the
part of a mischievous Italian street urchin in NBC-TV‘s
SALLY, has cashed in on being a "bad boy." In fact, he
is best known for his rendition of "I*m Getting Nuttin*
for Christmas Because I‘ve Been Bad." It sold over a
million records!
o
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TELEVISION NEWS
NBC
October 23, 1957
ERNEST BORGNINE, CLAUDETTE COLBERT AND DAN DAILEY JOIN ROSTER
OF STARS FOR GENERAL MOTORS 50TH ANNIVERSARY SHOW
Three noted Hollywood personalities -- Academy Award winner
Ernest Borgnine, actress Claudette Colbert and actor-dancer Dan Dailey
-- have joined the top-name performers who will star in the GENERAL
MOTORS 50TH ANNIVERSARY SHOW Sunday, Nov. 17 (NBC-TV colorcast,
9-11 p .m. , EST) .
They will participate with a cast of more than 100 including
these previously announced performers: Kirk Douglas, who will be the
narrator j Don Ameche, Pat Boone, Eddie Bracken, Helen Hayes, Patrice
Munsel, Cyril Ritchard and Dinah Shore. Others will be announced soon.
The special two-hour show will present a kaleidoscope of
drama, comedy and satire, interlaced with song and dance, in a theme
related to the pursuit of happiness.
Jess Oppenheimer, producer of the special program, describes
the script as "a sort of light-hearted treatise which investigates the
pursuit of happiness in a series of dramatic, comic and musical case
histories." In presenting the basic theme, the script quotes Thornton
Wilder's line: "Realize life while you live it, every, every moment."
The two-hour production will inaugurate General Motors'
Golden Anniversary Year.
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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TRADE NEWS
October 23, 1957
SOFT GOODS IS LATEST FIELD TO BE REPRESENTED ON GROWING LIST OF
U.5. MANUFACTURERS USING NBC RADIO NETWORK MERCHANDISING PLAN
An increasing number of national manufacturers are using the
NBC Radio Network Merchandising Plan to stimulate sales of their
products by local distributors*
The soft goods field -- which h*is traditionally shied away
from the use of all broadcast media -- is the latest manufacturing
area to add to the list of sponsors on NBC Radio, it was announced
today by George A. Graham Jr*, Director of Sales Planning of the NBC
Radio Network.
Typical of the soft goods advertisers to take a schedule is
A, & M. Karagheusian, Inc., for Gulistan Carpets, which signed for
ten five-minute Bob and Ray segments weekly on "Monitor" for its
Spring campaign. The campaign will be launched in mid-March by a
special merchandising closed circuit broadcast of the company’s top
officials and NBC executives. Gulistan dealers, listening to the
broadcast at the stations of NBC Radio Affiliates, will participate
in a nation-wide "sales meeting." The agency for Gulistan is Fuller
& Smith & Ross.
Working closely with each advertiser, the NBC Sales Planning
Division creates a complete merchandising and promotion kit which is
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK
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supplied to all local dealers. The kit contains window streamers,
counter cards, publicity releases, photographs of stars, and recorded
commercials for local use. An identical kit is sent to the local NBC
Radio affiliate, which approaches the retailer and points out the
many advantages of buying time on the station.
Another soft goods firm which has taken a schedule on NBC
Radio is the Waverly Fabrics Division of F. Schumacher & Co., makers
of decorative drapery, upholstery fabrics and wallpapers. Waverly
has contracted for a 13-week campaign of 10 participations weekly on
"Monitor," starting Jan. 4. The agency is Ehrlich, Neuwirth and Sobo.
Previously announced sponsors in the soft goods field are
Princeton Knitting Mills, maker of Princeton* s Mutation Fabrics, and
the American Institute of Men* sand Boys' Wear, which took an
extensive schedule for a series of men's fashion reports.
- o -
NBC -New York, 10/23/57
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October 23, 1957
WILLIAM R. MC ANDREW, DIRECTOR OF NBC NEWS, WILL VISIT
LONDON TO CONFER WITH NETWORK'S CORRESPONDENTS AND
DISCUSS "PROJECTION '58" YEAR-END TELECAST
William R. McAndrew, Director of NBC News, leaves
for London Tuesday, Oct, 29 to confer with NBC News corres¬
pondents concerning PROJECTION '58, the forthcoming year-end
roundup .
Mr. McAndrew will meet with NBC newsmen from Europe
and the Mideast to discuss plans for the hour-long show. It
will be seen Sunday, Dec, 29 on NBC-TV. Joining him for the
talks will be NBC's Irving Levine (Moscow), Welles Hangen
(Cairo), Frank Bourgholtzer (Vienna), Leif Eid (Paris),
Joseph Harsch (London) and Ed Newman (Rome).
The NBC News chief will be the guest of honor at a
reception for some 250 radio, press, TV and government
officials during his stay.
Besides the "Projection '58" conferences, Mr.
McAndrew will also handle other NBC News business. He will
talk with BBC and ITA (international Television Authority)
officials about news film arrangements. And NBC News
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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Correspondents Gary Stindt and John Rich from the Berlin bureau will
confer with him on general coverage topics.
"Projection 1 58" will present 12 NBC News correspondents
in a roundup of the year‘s significant events and a projection of
trends into the coming year.
A time-spot for the show will be set after arrangements
are made for NBC-TV!s telecast of the professional football cham¬
pionships that afternoon.
NBC News commentator Chet Huntley will "anchor" the show
which will originate from the NBC studios in New York.
The other NBC correspondents participating will be Jim
Robinson (Tokyo); Martin Agronsky, David Brinkley and Robert McCormick
(all of Washington) , and John Chancellor (Chicago).
- o -
NBC -New York, 10/23/57
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October 23, 1957
PETER HACKES ASSIGNED TO 1 WORLD NEWS ROUNDUP'
ON NBC RADIO NETWORK MONDAYS THROUGH FRIDAYS
Peter Hackes of NBC News, Washington, has been assigned to
the Monday-through-Friday WORLD NEWS ROUNDUP over NBC Radio
(8 to 8:15 a.m., EST) effective Nov, 18. In this role, he will
present news summaries and "call in" NBC foreign correspondents
via shortwave,
Henry Cassidy, who handles the seven-day-a-week
roundup at present, will head the show (starting Nov, 23) on
Saturdays (7:30-7:45 a.m,, EST) and Sundays (9:05-9:15 a.m.,
EST) , The shift enables Mr, Cassidy to handle other assign¬
ments for NBC News, including spot reports for the "World News
Roundup . "
Mr. Hackes will be honored this week by his alma mater,
Grinnell College in Grinnell, Iowa, for "outstanding achievement
and services," The award will be made at a three-day convocation,
Oct. 25-27, dedicated to "American Culture at Mid-Century,"
The 33-year-old NBC newsman was a member of the Class of
1948 at Grinnell, He joined NBC News in Washington in 1933 after
having spent four years with CBS in that city, Mr. Hackes and
his wife, Mary Ellen, have three children.
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TELEVISION NEWS
A SERVICE OF
October 23, 1957
MARGARET TRUMAN RETURNING TO TV WITH WO NBC APPEARANCES
IN NOVEMBER- -A DRAMATIC ROLE ON ‘NBC MATINEE THEATER'
AND A SONG-AND-DANCE ROUTINE WITH GISELE MacKENZIE
"I'd never planned to quit television. It's just that I've
been a little busy with a husband and baby." It was with those words
that Margaret Truman Daniel announced her return to showbusiness .
The daughter of former President Harry S. Truman has okayed
two television appearances on NBC-TV in November. One will be a
dramatic role on the NBC MATINEE THEATER colorcast of Thursday,
Nov, 14, (3-4 p.m., EST) and the other will be a song- and- dance
guest visit on THE GISELE MacKENZIE SHOW, Saturday, Nov. 23
(9:30-10 p.m., EST).
"My husband (Clifton Daniel Jr., assistant to the managing
editor of the New York Times) is agreed that I should make a few
appearances," said Mrs. Daniel. "Of course, I wouldn't return if he
didn't agree."
"Both shows will originate live from Hollywood. I'll be
gone about two and a half weeks. My only regret is that I won't be
with my husband and baby for that time."
The Daniels live in New York.
Mss Truman last appeared on television in the spring of
1956, shortly after her marriage. She made a guest appearance on
NBC-TV* s "The Steve Allen Show,"
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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The upcoming show on "NBC Matinee Theater" is the fourth
attempt by the show's producer, Albert McCleery, to present Miss
Truman. On three previous occasions something had prevented her
appearance .
The third time came in May of 1956 when she was to star in
"Autumn Crocus." But, a throat infection and her marriage later that
same month forced her cancellation in the role.
Her Nov. 14 appearance on "NBC Matinee Theater" will present
Miss Truman in the title role of "Iris," an original teleplay by
Philadelphia writer Arnold Rabin. Miss Truman will be portraying a
marriage -hungry spinster.
On "The Gisele MacKenzie Show" Nov. 23, she'll do both songs
and dances with Miss MacKenzie.
o
NBC -New York, 10/23/57
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A SERVICE
NEWS
October 23, 1957
SECRETARY DULLES TO BE CHIEF COMMUNICATOR IN FIRST TELECAST
OF 'CAMERA ON WASHINGTON, 1 10-WEEK SERIES
IN NBC EDUCATIONAL TV PROJECT
Secretary of State John Foster Dulles will be the chief
communicator in the opening session of the NBC Educational Television
Project's study of the functioning of the executive arm of the Federal
government.
The program, CAMERA ON WASHINGTON, will begin Friday, Nov. 1
with a live telecast from the New York State Department Building. The
session, dealing with the Mutual Security Act, will show the evolution
and implementation of a broad State Department function. In addition
to Mr. Dulles, other participants in this telecast will be Robert
Barnes, Special Assistant for Mutual Security Affairs, and James Smith,
Director of the International Cooperation Administration.
"Camera on Washington" will be one of five Fall program
series in the Project which NBC is undertaking in partnership with the
Educational Television and Radio Center, at Ann Arbor, Mich. All will
(more)
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be sent out live to the country* s interconnected educational TV
stations over NBC*s regular network facilities for 10 weeks starting
Monday, Oct. 28. Programs will be telecast Monday through Friday
from 6 to 6:30 p.m., NYT. (The programs also will be telecast,
delayed, over many NBC-TV stations, including WRCA-TV, in New York.
Dates will be announced soon,)
NBC mobile units with live cameras will range the national
capital during the run of "Camera on Washington." There will be on-
location pickups from a cross-section of the many departments,
agencies, bureaus and commissions which make up this branch. The
close-up examination will be designed to help viewers see government
not as a remote abstraction but as a cluster of concrete processes
which have immediate meaning in the daily life of every citizen.
Points of call will be, in turn, the State Department, U.S
Information Agency, Department of Defense, Bureau of Standards,
Department of Agriculture, Treasury Department, National Institutes
of Health, Justice Department, U.S. Weather Bureau and the White
House .
Weekly host of "Camera on Washington" will be Bill Henry,
NBC commentator who has been a ranking correspondent there for more
than a decade. He will have each week one or more guests.
Joel O’Brien will be the producer. Frank Slingland will
direct, and Joan Seaver will write the scripts.
Following is the weekly schedule of subjects and guests:
Nov. 1 -- "The State Department," a telecast from the New
State Department Building. The session will deal with the Mutual
Security Act and will be designed to show the evolution and implemen
(more)
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Camera on Washington1
tation of a broad function of the State Department. Guests: Secre¬
tary of State John Foster Dulles, Robert Barnes, Special Assistant
for Mutual Security Affairs, and James Smith, Director of Inter¬
national Cooperation Administration.
Nov. 8 -- "U.S. Information Agency," a telecast from the
main control room of the Voice of America studios. The session will
show the machinery and far-flung activity of the U.S. I. A., concen¬
trating mainly on the Voice of America. Guests: Robert Button,
Director of the Voice of America; C. D. Jackson, Vice President of
Time, Inc,; and various newscasters.
Nov. 15 -- "Department of Defense," a telecast from the
TV studio in the Pentagon. The session will deal with manpower cuts
in the three armed services and will be designed to show the flow of
decision and implementation of a broad function of the Department of
Defense. Guests: W, H. Francis Jr., Assistant Secretary for Man¬
power, and seven members of the Manpower Council.
Nov. 22 -- "Bureau of Standards," a telecast from its High
Voltage Laboratory. The session will show through actual demonstra¬
tions the major functions of the Bureau of Standards as stated in the
Constitution, and the direct benefits derived by the country at large.
Guests: Dr. Robert Huntoon, Assistant Director for Physics; Dr. L. S.
Taylor, Chief of Radiation Physics; Dr. Herbert Broida, Associate
Director of Energy Studies; Dr. Samuel Alexander, Chief of Data
Processing.
Nov. 29 — "Department of Agriculture," a telecast from the
Experimental Farm at Beltsville, Md. The session will explore the
main functions of the Department of Agriculture and their relation to
(more)
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better and more efficient productivity. Guests: Layne Beaty,
Director of Television and Radio Information; Dr, J. P. Olsen, Head
of Poultry Division.
Dec . 6 — "Treasury Department," a telecast from the Bureau
o ^ Printing and Engraving, The session will show our currency in the
making and explain in simple terms the abc’s of government finance
and of inflation. There also will be an examination of the regula¬
tory functions of the Federal Reserve Board, Guests: George Miller,
Director of Printing; Gabriel Hauge, Special Assistant to the Presi¬
dent for Economic Affairs,
Dec* 13 -- "National Institutes of Health," a telecast from
the N.I.H, Clinic, Bethesda, Md* The session will show the work of
the N.I.H. in three basic areas of medical research and the relation
of this work to science and the nation. Guests: Dr, James Shannon,
Director of National Institutes of Health; Dr. Joseph Bunim, Director
of Institutes of Metabolic Disease; Dr. G. Burrows Mider, Associate
Director of the Cancer Institute; Dr. Robert Huebner, Director of
Infectious Diseases.
Dec , 20 -- "Justice Department." (Details to be announced.)
Dec* 27 -- "U.S. Weather Bureau," a telecast from the
Weather Bureau and the Civil Aeronautics Installations at the
National Airport. The session will show the tremendous machinery
thrown into motion at the approach of severe weather, the continuing
work and research of the Weather Bureau, and the relationship between
the Weather Bureau and the C.A.A, Guests: Norman Hagan, Chief of
Public Information; George Ashley, Chief of Tower Control (C.A.A.);
Rhinehardt Schmidt, Chief Meteorologist,
(more)
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5 - ’Camera on Washington*
Jan, 3 -- "The White House," a telecast from the Executive
Offices of the White House, The session will show the tremendous
growth in the office of the Presidency since the time of George
Washington, consider the "new look" of the Cabinet, and sum up the
series. Guests: Sherman Adams, Assistant to the President; Bernard
M, Shanley, Secretary to the President; Maxwell M, Rabb, Secretary
to the Cabinet; and (on film) several Cabinet secretaries.
The Project is under the general direction of Edward
Stanley, NBC manager of public service programs, Brice Howard is
executive producer, and Donley Feddersen is the Center representative
A list of the ETV stations follows:
W MVS -TV, Milwaukee, Wis,; WHA-TV, Madison, Wis.; KCTS-TV,
Seattle, Wash,; KUED, Salt Lake City, Utah; KUHT, Houston, Tex,;
WKNO-TV, Memphis, Tenn,; WQED, Pittsburgh, Pa.; WHYY-TV, Philadelphia
KETA, Norman (Oklahoma City), Okla.; WOSU-TV, Columbus, Ohio; WCET,
Cincinnati, Ohio; WUNC-TV, Chapel Hill, N.C.; KUON-TV, Lincoln, Neb,;
KETC, St, Louis; KTCA-TV, St. Paul, Minn,; WKAR-TV, East Lansing,
Mich,; WTVS-TV, Detroit; WGBH-TV, Boston; WYES, New Orleans; WILL-TV,
Urbana, Ill.; WTTW, Chicago; WETV, Atlanta, Ga.; WTHS-TV, Miami,
Fla,; WJCT, Jacksonville, Fla.; KRMA-TV, Denver; KQED, San Francisco;
WAIQ, Andalusia, Ala,; WTIQ, Munford, Ala.; WBIQ, Birmingham, Ala,
- o -
NBC-New York, 10/23/57
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NBC RADIO NEWS
‘NBC BANDSTAND' SONGSTRESS DOROTHY OLSEN RECORDS
ALBUM OP ‘LULLABIES FOR SLEEPYHEADS'
An aid to modern mothers in the form of
musical recordings hit the stores this week when NBC
BANDSTAND's Dorothy Olsen introduced her new RCA Victor
Bluebird album "Lullabies for Sleepyheads."
The long-play disc presents the former school¬
teacher singing 14 selections scored to help mothers
with the problem of getting their children off to
dreamland .
Miss Olsen's songs, such as "Hush Little Baby,"
"Rock-a-Bye Baby," "Kentucky Babe," "Lavender's Blue" and
"Raisins and Almonds," are given her distinctive vocal
treatment to the accompaniment of Marty Gold and his
Orchestra.
Dorothy Olsen is heard on "NBC Bandstand,"
Monday through Friday (10:30 to 11 a.m. and 11:05 to
12 Noon, NYT), over NBC Radio.
- o -
NBC-New York, 10/23/57
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WILLIAM ANDERSON
ROOM 320
I
TRADE
NEWS
X-H
October 24, 1957
KRAFT RENEWS ADVERTISING SCHEDULES IN FOUR DAYTIME SHOWS
ON NBC-TV FOR GROSS BILLINGS EXCEEDING $2,000,000
Kraft Foods Division of National Dairy Products Corporation
has renewed its extensive advertising schedules on four NBC-TV daytime
programs for 52 weeks, it was announced today by William R. (Billy)
Goodheart Jr., Vice President, Television Network Sales, for the
National Broadcasting Company.
The renewals, effective immediately, amount to more than
$2,000,000 in gross billings. They call for Kraft Foods to continue
sponsoring the following program segments every Thursday: the first
quarter-hour of TIC TAC DOUGH (12 noon-12: 30 p.m., NYT) , two participa¬
tions in NBC MATINEE THEATER (Colorcast, 3-4 p.m., NYT), MODERN
ROMANCES (4:45-5 p.m., NYT) and the first 15-minute segment of COMEDY
TIME (5-5:30 p.m., NYT) .
Kraft Foods also recently renewed for another year its
sponsorship of KRAFT TELEVISION THEATRE (colorcast on NBC-TV Wednesdays,
9-10 p.m., NYT), the longest continuously running dramatic program
on network television.
The J. Walter Thompson Company is the advertising agency for
the Kraft Foods Division of National Dairy Products Corp .
- o -
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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NBC TRADE NEWS
SIX NEW ADVERTISERS JOIN GROWING LIST OF SPONSORS
FOR 'NAT KING COLE SHOW' ON NBC-TV
Six new advertisers have Joined the growing list of
sponsors presenting NBC-TV's NAT KING COLE SHOW on a cooperative
basis, and two more current cooperative advertisers have extended
their sponsorship of the program to additional markets, William R.
(Billy) Goodheart Jr., Vice President, Television Network Sales, for
the National Broadcasting Company, announced today.
The latest orders bring to 21 the number of advertisers
sponsoring the nationally televised program in a total of 22 leading
markets. Advertisers placing the new orders for the "Nat King Cole
Show” (Tuesday evenings, 7*30-8 p,mt, NYT) and the stations on which
they will present the show are:
Edward J. Mankin (home builders), KOB-TV, Albuquerque,
N.M.j Charles S. Nacol (jewelers), KPAC-TV, Beaumont, Texas; McLean's
Department Store, WINR-TV, Binghamton, N.Y.; E and B Brewing Company,
WWJ-TV, Detroit; Wilen Wine Company (currently sponsoring the program
over WRCV-TV, Philadelphia) WJAC-TV, Johnstown, Pa.; Regal Beer
Company, WDSU-TV, New Orleans; Gallo Wine (currently co-sponsoring
the program over KRCA-TV, Hollywood) KSBW-TV, Salinas, Cal~f»; and a
local Dodge automobile dealer, KFSD-TV, San Diego. All these orders
are effective immediately except those for stations KPAC-TV and
WINR-TV, which will begin later thi3 month when the stations go on
the air, and the E and B Brewing Company order, effective Oct. 25,
- o -
NBC-New York, 10/24/57
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V H( 1 WSpfljPfisW TFJ; FiVT STD ~N~ NEWS
CREDITS FOR ‘THE STRANGE CASE OF THE COSMIC RAYS’ ON NBC-TV
TIME:
Friday, Oct. 25 (NBC-TV colorcast,
9-10 p.m., NYT).
STARS :
Richard Carlson and Dr. Frank Baxter.
SUPPORTING CAST:
Marionettes of Bil and Cora Baird.
ANIMATION BY:
Shamus Culhane Productions
DIRECTOR:
Frank Capra
PRODUCER:
Frank Capra
WRITERS :
Frank Capra and Jonathan Latimer.
CAMERAMEN:
Harold Wellman, Ellis Carter.
SPECIAL PHOTOGRAPHY:
Edison Hoge
FILM EDITORS:
Frank P. Keller and Raymond Snyder.
MUSIC SUPERVISOR:
Raoul Kraushar
PRINCIPAL ADVISOR:
Dr. Carl D. Anderson of California
Institue of Technology.
ASSOCIATE ADVISORS:
Dr. Bruno Rossi of Massachusetts Institute
of Technology and Dr. Marcel Schein of
University of Chicago.
ANNOUNCER:
Tom Shirley
SPONSOR:
Bell Telephone Company
AGENCY:
N.W. Ayer
NBC-New York, 10/24/57
PRESS DEPARTMENT, NATIONAL BROAD
CASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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NBC -TV NEWS
"MOUNTIES" NAB GISELE MacKENZIE AND SHE’S "THIS IS YOUR LIFE" GUEST;
JACK BENNY, EDGAR BERGEN JOIN IN TELECAST SALUTE TO HER CAREER
The Mounties, who always get their man, proved that they
can capture a woman, too. They demonstrated this prowess in nabbing
Gisele MacKenzie for principal subject of THIS IS YOUR LIFE
Wednesday, Oct. 23 (NBC-TV, 10 p.m., NYT) , Emcee Ralph Edwards
and comedian Jack Benny joined forces to stage a mock-arrest of
Miss MacKenzie by two actors dressed as Mounties, as she drove past
the theatre where "This Is Your Life" was being staged.
She was brought onto the stage -- which had been made to
resemble her home in Winnipeg, Manitoba, Canada -- to be greeted by
her parents, Dr. and Mrs, Georges La Fleche, her sister, Hugette
(Mrs. Paul Lord), her sister Janice (Mrs. Hector Moreau) and her
brothers, Jacques and Georges Edward La Fleche,
Edwards told how Gisele* s early plans to become a concert
violinist were thwarted, when her violin was stolen. Jack Benny
related how he first saw her perform in Las Vegas, and stars Bob
Crosby and Edgar Bergen related incidents of her early radio and USO
career.
Other participants in the singer's life story were her man¬
ager, Bob Shuttleworth; her first violin teacher, and her roommate at
the Royal Conservatory of Music in Toronto.
Gisele is currently starring in NBC-TV* s "Gisele MacKenzie
Show," Saturdays (9:30 p.m., NYT).
- o -
NBC-New York, 10/24/57
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MATINEE
THEATER
October 24, 1957
500TH TELECAST OF ‘NBC MATINEE THEATER ‘ ON THIRD ANNIVERSARY
POINTS UP AMAZING STATISTICS OF FIVE -A -WEEK FULL-HOUR DRAMAS
NBC MATINEE THEATER could come under review by statisticians
as well as TV critics when the Monday-through-Friday daytime series
colorcasts Stephen Vincent Benet’s "Elementals" as its 50Qth per¬
formance — and third anniversary show — Thursday, Oct. 31 (3-4 p.m.,
EST).
For the presentation of this "live," full-hour drama will
mark new industry highs in the astronomical totals already piled up
by this series.
Conrad Nagel, movie and TV headliner, has been signed to
co-star with Tom Tryon in "Elementals." In this story, Nagel will
play the professor who taunts his young aide (Tryon) into enduring
starvation to possibly win a $10,000 bet.
When the last word is spoken in the final set of
"Elementals," "NBC Matinee Theater's" five RCA color cfmeras will have
been used for a total of 18,500 hours, more than 12,500 costumes will
have been made or fitted, more than 3,500 groups of props will have
been created and 8,500 scenes will have been televised,
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK
2 - ‘NBC Matinee Theater1
Exactly 535 scripts have been purchased to date. Including
the many copies of each that are required for casts and staffers, they
have filled 3*500,000 pages that weigh two and one-half tons.
The series1 casting department has had more than 20,000
interviews with actors, actresses and agents. Out of this, they have
filled almost 6,000 acting roles.
Among the 500 plays that these roles have been part of,
there have been 238 contemporary dramas, 89 comedies, 42 period dramas,
22 melodramas, 22 comedy dramas, 19 classics, 19 period comedies, 11
suspense dramas, seven romantic dramas, four romantic comedies, three
science fiction plays, three mystery dramas and a few miscellaneous
categories, including two Westerns.
Heading this huge undertaking is Albert McCleery, executive
producer of the series. And he, too, has accounted for a few
statistics. For one thing, he has traveled 388,500 miles in making
60 round trips to New York, plus a 12,000-mile visit to Sir Winston
Churchill in Europe on showbusiness . Churchill authored the movie
"Savrola," which was adapted for. "NBC Matinee Theater" with his
daughter, Sarah Churchill, as star.
John Conte, as host of the series has been on camera 7*250
minutes — not counting his eight starring roles on the show. And he
and his wife Ruth (his substitute host) have received a great amount
of fan mail comparable in volume to the 32,500 letters received by
the series.
The "NBC Matinee Theater" claim to fame is not all on the
quantity basis, however. Quality-wise, the series has won 12 awards
-- including an "Emmy," a Syl vania Award and two Fame Poll Awards —
for being the best daytime show in television.
- o -
NBC -New York, 10/24/57
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WILLIAM ANDERSON
ROOM 320
I
TRADE
N EWS
X -H
October 25, 1957
NBC AND ITS RADIO AFFILIATES EXECUTIVE COMMITTEE ANNOUNCE HIGHER
RATINGS, INCREASED SALES AND MORE COMPENSATION TO STATIONS
Higher ratings, increasing sales volume and more station
compensation -- plus steps for a further increase in compensation --
were announced today by Robert W. Sarnoff, President of NBC, and
George Harvey, Chairman of the NBC Radio Affiliates Executive Com¬
mittee, following a regular meeting between the Committee and NBC
officials .
The new Nielsen report, reflecting accumulative weekly and
monthly audience levels, showed a dramatic increase in share of
audience for NBC in morning, afternoon and evening programming.
This evidence of improvement in programming strength was
coincident with the big increase in sales volume during the past year
which was accompanied by substantial increases in station compensation
Comparing September, 1956, with September, 1957, NBC Radio Network
sponsored hours increased 40 per cent, gross billings were up 70 per
cent, while aggregate station compensation increased 200 per cent,
with a 300 per cent increase for stations carrying NBC’s full com¬
mercial schedule.
In commenting on these developments, Mr. Sarnoff said: "The
substantial upward trend in program ratings and sales volume are
such encouraging signs for the future that we have undertaken
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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2 - Radio Affiliates
to establish additional compensation increases, with one of these
steps effective Oct. 1, 1957# and another April 1, 1958, We are
also delighted to adopt the compensation formula developed by the
Affiliates Committee which will further streamline the accounting
mechanics in making payments to stations."
George Harvey, Chairman of the Affiliates Committee, com¬
mented: "The Affiliates Committee wholeheartedly joins with NBC in
endorsing the new compensation plans which reflect the improvement
that has already taken place on the network and NBC's faith in the
future of network radio. Joe Culllgan has our complete confidence
and the progress made under his leadership in programming and sales
is a splendid achievement."
In reporting specific rating improvements in the brief
period between the September and August Nielsen reports, Matthew J.
Culligan, Vice President in charge of the NBC Radio Network, pointed
out substantial gains in the network's morning, afternoon and evening
programming. In the 10:00 a.m. to noon period NBC's share of audience
increased by 37 per cent with "My True Story" showing a 51 Pe^ cent
gain in share for 10:00 to 10:30 and "NBC Bandstand improving its share
by approximately 30 per cent from 10:30 to noon (all times NYT) ,
During the 2:30 to 3:30 p.m, time period NBC shows a 12 per
cent advantage in share of audience over the next network. The NBC
share for the 2:00 to 3:00 p.m. period is up 40 per cent over a year
ago when the period was being programmed locally as station time.
NBC Radio continues to lead the next network in share of
audience for nighttime programming both in the weekly average and for
five out of seven nights.
(more)
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3 - Radio Affiliates
Members of the Affiliates Executive Committee present at
the meeting were:
George W. Harvey , Vice President and General Manager,
Station WFLA, Tampa, Fla., Chairman; Ray Welpott, Manager, Station
WKY, Oklahoma City, Okla . , Vice Chairman; Douglas Manship, President,
Station WJBO, Baton Rouge, La., Secretary-Treasurer; David M.
Baltimore, President and General Manager, Station WBRE, Wilkes-Barre,
Pa.; William Grant, President, Station KOA, Denver, Colo.; Kenneth
Hackathorn, Vice President and General Manager, Station WHK, Cleveland,
Ohio; Harold Hough, Director, Station WBAP, Forth Worth, Tex,, and
Willard Schroeder, General Manager, Station WOOD, Grand R.pids, Mich.
o -
NBC -New York, 10/25/57
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TRADE NEWS
October 25, 1957
NBC'S THOMAS B. McFADDEN ANNOUNCES FTC'S INITIAL DECISION
ON MEDIA MERCHANDISING DOES NOT AFFECT OWNED RADIO
STATIONS' CURRENT "CHAINED LIGHTNING" PLAN
The initial decision of a Federal Trade Commission hearing
examiner on media merchandising does not affect the current "Chain
Lightning" plan of the National Broadcasting Company's owned radio
stations, it was announced yesterday by Thomas B. McFadden, Vice
President in charge of NBC Owned Stations and NBC Spot Sales.
Mr. McFadden referred to an FTC initial ruling, issued by
hearing examiner Abner E. Lipscomb, which would prohibit manufacturers
from participating in merchandising plans of media which give free
advertising to retail stores in return for point-of-sale displays.
The plans on which the ruling was based made available free time to
certain chain stores but not to smaller merchants, according to Mr.
Lipscomb .
"Mr. Lipscomb's ruling related to an earlier form of the
'Chain Lightning' plan which has been superseded by a broadened plan
offering participation opportunities to all food retailers regardless
of type or size," Mr. McFadden said.
"The current 'Chain Lightning' plan offers its promotional
benefits to any food retailer who desires to participate on an exact
proportional basis, without discrimination of any kind.
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK
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"A typical example of NBC's 'Chain Lightning' is in the
New York metropolitan area, where WRCA is operating the plan with more
than 3*300 individual participating stores," he noted, "Of this
number, 35 per cent are independents and cooperatives and 45 percent
are chain stores.
"Our attorneys advise us that since the current 'Chain
Lightning' plan gives every food store an equal opportunity to
participate, it meets all legal requirements set forth in Mr.
Lipscomb's decision," Mr. McFadden emphasized.
NBC-New York, 10/25/57
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NBC TRADE NEWS
BENN SQUIRES IS NAMED TO NEW POST OF COORDINATOR
OF PROGRAM DEVELOPMENT FOR NBC RADIO NETWORK
Benn Squires has been appointed to the
newly-created position of Coordinator of Program De¬
velopment for the NBC Radio Network, it was announced
today by Norman Livingston, Director of NBC Radio Net¬
work Programs .
Squires has been active in television pro¬
gramming and production for more than 10 years. As
senior producer and director at WRCV-TV, Philadelphia,
he wrote, produced and directed more than 6,000 tele¬
vision programs including "The Nature of Things,"
"Recital Hall" ' and "Melody, Harmony and Rhythm"
network series. On the NBC Radio Network, he has
worked with "Nightline" and "Life and the World."
He is a member of the Screen Directors Guild,
Radio and Television Writers Guilds, and the Academy
of Television Arts and Sciences.
NBC-New York, 10/25/57
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October 25, 1957
11 ADVERTISERS PLACE NEW BUSINESS EXCEEDING $1,000,000
IN NET REVENUE ON NBC RADIO NETWORK IN WEEK
New business amounting to more than $1,000, 000 in net revenue
was placed with the NBC Radio Network by 11 advertisers during the
past week, it was announced today by William K. McDaniel, Vice
President, NBC Radio Network Sales.
This latest sales upswing includes orders calling for one-
quarter sponsorhip of NBC Radio's NEWS -ON -THE -HOUR and for extensive
participation campaigns in MONITOR, NBC BANDSTAND and several daytime
drama programs .
Advertisers placing the new orders and their agencies are:
Reader's Digest, through the J. Walter Thompson Company,
has ordered one-quarter sponsorship of NBC Radio's NEWS -ON -THE -HOUR
broadcasts .
Carling Brewing Company, for its Red Cap Ale, through Benton
and Bowles, Inc., has ordered l8 five -minute MONITOR program segments
a month over a one -year period starting in November.
Lever Brothers Company, for its Pepsodent Tooth Paste,
through Foote, Cone and Belding, has ordered a total of 100 six-second
participations to be scheduled over two separate two-week periods, the
first period starting Nov. 11 and the second starting Jan. 3, 1958.
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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Renuzit Home Products Company, through Arndt, Preston,
Chapin, Lamb and Keen, Inc., has ordered seven one -minute participa¬
tions weekly in NBC BANDSTAND for eight weeks starting March 1, 1953.
Standard Brands, Inc., for its Chase and Sanborn Instant
Coffee, through Compton Advertising, Inc., has ordered nine one -minute
and ten 30-second participations a week for five weeks in the follow¬
ing daytime programs: NBC BANDSTAND, TRUE CONFESSIONS, THE AFFAIRS OF
DR. GENTRY and FIVE STAR MATINEE. The campaign starts immediately.
The Seven-Up Company, through the J. Walter Thompson
Company, has ordered a total of nine one -minute participations, to
run over a three-week period starting Nov. lo, in the following
programs: PEPPER YOUNG'S FAMILY, ONE MAN'S FAMILY and WOMAN IN MY
HOUSE .
Best Foods, Inc., through Dancer-Fitzgerald-Sample, Inc.,
has ordered a total of eight six-second participations in NBC Radio's
daytime schedule from Nov, 22 through Nov. 26.
The Whitehall Pharmacal Company, for its Anacin, through
Ted Bates and Company, Inc., has ordered two one -minute participations
scheduled during a Saturday afternoon football broadcast this month.
In addition, three major advertisers, to be announced
shortly, have ordered heavy advertising scheduled in NBC Radio's
weekend and daytime programs during the last quarter of this year
and the first quarter of 1953.
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NBC-New York, 10/25/57
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October 25, 1957
ADDRESS BY BRIG. GENERAL DAVID SARNOFF AT MEETING OF ASSOCIATION
OF THE UNITED STATES ARMY WILL BE BROADCAST BY NBC RADIO
Brig. General David Sarnoff, Chairman of the Board
of the Radio Corporation of America, will speak on "The
Importance of Allies in Their Relation to United States
Strategy and Policy" in an address to be broadcast by NBC
Radio Tuesday, Oct. 29 (10:05-10:30 p.m., EST) from the annual
meeting of the Association of the United States Army, in the
Sheraton Park Hotel, Washington, D.C.
The program will be tape-recorded earlier in the
day for presentation at this time.
PRESS DEPARTMENT, NATIONAl BROADCASTIN
G COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK
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NBC TRADE NEWS
HOUSEWIFE WINS 'KITCHEN SHOWCASE' ON 'THE PRICE IS RIGHT'
WITH ONLY CORRECT VALUATION AMONG 1,500,000 ENTRIES
A New Jersey housewife today became one in a million --
actually, Mrs. Edward Zizik of 390 2nd Ave., Newark, is one in a
million and a half.
Of more than 1,500,000 entries submitted estimating the
value of this week's "Kitchen Showcase" on NBC-TV's THE PRICE IS
RIGHT, only Mrs. Zizik' s estimate was correct. The "Showcase,"
*
which Mrs. Zizik correctly valued at $2,562.64, includes a built-in
oven and range, a refrigerator and freezer, a washer-dryer combina¬
tion and an appliance center.
Bill Cullen is host of "The Price Is Right," which is
telecast at 11 a.m., EST, Monday through Friday (in black and white)
and colorcast Monday nights at 7:30 p.m., NYT,
- o -
NBC-New York, 10/25/57
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October 28, 1957
RED FOLEY TO STAR IN OWN COUNTRY MUSIC SHOW ON NBC RADIO
PREMIERE
Red Foley -- "America's Favorite Country Gentleman" --
brings his country music to NBC Radio when THE RED FOLEY SHOW pre¬
mieres Saturday, Nov, 2 (12:30 to 12:55 p.m., EST) .
The show, originating "live" from the Jewell Theatre in
Springfield, Mo., is sponsored by Dow Chemical Company, represented by
MacManus, John and Adams, Inc.
Foley has been a headliner since he made his debut on NBC 27
years ago as star of the "National Barn Dance," with his guitar-strum¬
ming and folk-singing. He was featured on NBC Radio's "Grand Ole
Opry" for eight years (1944 to 1952).
Little Jimmie Dickens -- four feet, 11 inches tall -- will
be Foley's special guest on the premiere show, along with show "re¬
gulars" Suzi Arden and "Bouncin'" Bobby Lord. Joe Slattery is the
announcer .
Foley (Born Clyde Julian Foley) gained his nickname before
his hair turned its present shade of sandy gray. In 1949*
(more )
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scored with his first recording to pass the million sales mark,
"Chattanooga Shoe Shine Boy." His most recent hit was in 1956
with the recording of "Peace in the Valley" -- one of two sacred
selections in record history to sell a million copies.
"The Red Foley Show" is a RadiOzark Enterprises, Inc.,
with production directed by Bryan Bisney.
- o -
NBC -New York, 10/28/57
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October 28, 1957
MOSCOW CORRESPONDENT IRVING R. LEVINE REPORTS ZHUKOV SEEMS ON WAY OUT,
IN ONE OP SIX SPECIAL NBC NEWS PROGRAMS ON RUSSIAN TURN OF EVENTS
NBC News put out six special programs on the Zhukov re¬
moval over the weekend -- including Moscow Correspondent Irving R.
Levine's exclusive transmission that Zhukov seems on the way out.
NBC Radio and TV broke into their regular schedules with
the first bulletin at 3 p.m., NYT, Saturday. Within three hours,
NBC News' Bob Abernethy in London was on the air with a British
Foreign Office evaluation -- that Zhukov was probably out. His
report was contained in a "Monitor" special at 7:05 Pcm,, NYT,
NBC-TV put on a special one-minute report on the devel¬
oping story at 7:30 p.m., NYT, Saturday. Correspondent Levine's
early report from Moscow, heavily cut by censors, was heard.
At 11:15 p.m., NYT, Saturday, NBC News presented a
special 15-minute wrapup over NBC-TV. Frank McGee anchored the
program which originated from Washington.
On this program, NBC's Richard Harkness reported that
Washington intelligence officials seem to feel that Zhukov may
be heading for the premiership. Joseph C. Harsch, reporting from
London, said, however, that a top expert on Russia there felt that
both Zhukov and Khrushchev may be out.
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING C O AA
PANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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Levine's exclusive report from Moscow that Zhukov was
probably sacked by Khrushchev was carried Sunday by NBC Radio and
NBC -TV.
The television network presented a special three-minute
program at 1:27 p.m., EST, featuring Levine's report. Levine got
through censors the statement that "external evidence lends
credence" to the theory that Zhukov was removed by Khrushchev.
The marshal was replaced, Levine said, while he was
away and "with no opportunity to organize any opposition to the
decision." Khrushchev has thus "increased his independence" and
eliminated the army as a political factor, Levine said.
# * *
NBC Correspondent Irving R. Levine was cut off repeat¬
edly today (Monday, Oct. 28) by Moscow censors when he tried to
speculate on the relative importance of pictures in the Nov. 7
anniversary day parade.
Levine tried to say that there could be potential sig¬
nificance in the position which Marshal Zhukov's picture occupies
in the parade. He was cut off, however, each time he tried to
continue. The parade will mark the 40th anniversary of Communist
Revolution.
o
NBC-New York, 10/28/57
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NBC
COLOR
TELEVISION NEWS
CREDITS FOR 'THE JERRY LEWIS SHOW' COLORCAST ON NBC
TUESDAY,
NOVo 5 (9-10 p. m., EST)
STAR:
Jerry Lewis
GUEST STARS:
Susan Silo, the Mellow Larks, the
Nick Castle Dancers
PRODUCER:
Ernest D„ Glucksman
DIRECTOR:
Jack Shea
WRITERS:
Mel Tolkin, Neil "Doc" Simon
CHOREOGRAPHER:
Nick Castle
MUSICAL DIRECTOR:
Walter Scharf
COSTUMES:
Bob Campbell
SPONSOR:
The Oldsmobile Division of General
Motors .
AGENCY:
D.P, Brother Co,, Inc.
POINT OF ORIGINATION:
NBC Color City Studios, Burbank,
Calif.
PRODUCTION:
York Pictures Production
NBC PRESS CONTACTS:
Joe Bleeden-Hollywood; Betty
Lanigan-New York.
NBC-New York, 10/28/57
CAST FOR 'ON BORROWED TIME' ON 'HALLMARK HALL OF FAME'
COLORCAST OF SUNDAY, NOV. 17 ON NBC (5:30-7 P.M., EST)
George Schaefer, producer-director of the HALLMARK
HALL OF FAME colorcast of "On Borrowed Time," Sunday, Nov, 17
(NBC -TV, 5:30-7 p.m., EST), has set the following cast:
Ed Wynn as Gramps, Claude Rains as Mr. Brink, Beulah
Bondi as Granny, Dennis Kohler as Pud, Margaret Hamilton as
Aunt Demetria, William A. Lee as Mr. Grimes (head of a mental
hospital), Larry Gates as Mr. Pilbeam (Gramps* lawyer),
William LeMassena as Dr. Evans (Gramps* family physician), and
Frank Tweddell as the Sheriff ,
Also Mildred Trares as Marcia (the young woman who
looks after Gramps and Granny), G. Wood as Jim and Dorothy
Eaton as Susan (Pud's parents), Schuyler Larsen as a boy who
steals apples, and Robinson Stone, David Leland and George
Sullivan as workmen who fence in the fatal apple tree.
NBC-New York, 10/28/57
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK
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NEWS
FIVE NBC EXECUTIVES TO DISCUSS COLOR TV PROGRAMMING AT
N.Y. FORUM OF ACADEMY OF TELEVISION ARTS AND SCIENCES
Color Television programming will be discussed by a
panel of five NBC Television executives at the Academy of
Television Arts and Sciences (New York Chapter) Forum on
Wednesday, Oct. 30 at 8:15 p.m., EST, in NBC's Studio 6a, 30
Rockefeller Plaza, New York City.
NBC executives participating in the Forum are:
Robert F. Lewine, Vice President, Television Network Programs;
Carl Stanton, Vice President, Color Television Coordination;
Norman H. Grant, Director, Operations Control and Planning;
Reid R. Davis, Manager, Color Control and William Burr Smidt,
Color Coordinator.
The panel will explain how a color television pro¬
gram is put together and will illustrate the talk with a live
color television demonstration. New developments and future
color programming plans also will be discussed.
- o -
NBC-New York, 10/29/57
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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TELEVISION NEWS
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NBC
October 29, 1957
NBC OPERA COMPANY WILL OPEN 1957-58 SEASON WITH COLORCAST
MARKING TV PREMIERE OF POULENC'S NEW OPERA,
"DIALOGUES OF THE CARMELITES"
The television premiere performance of Francis Poulenc's
opera, "Dialogues of the Carmelites," will open the 1957-58 season
of the NBC OPERA COMPANY Sunday, Dec. 8 (NBC-TV, color and black and
white, 2-4 p.m., EST). This will be the company's ninth successive
season on television.
Heading the cast of this new opera will be Elaine Malbin,
Leontyne Price, Patricia Neway, Rosemary Kuhlmann, Judith Raskin,
David Lloyd and Robert Rounseville. Peter Herman Adler, the music
and artistic director of the company, will conduct. Kirk Browning
is director and Samuel Chotzinoff is producer. Trew Hocker is set
designer. The opera will be presented in the English translation
by Joseph Machlis.
Francis Poulenc, one of France's leading contemporary
composers, wrote his musical score to a text based on the play by
Georges Bernanos. It was inspired by a novel of Gertrude von Le Fort
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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2 - NBC Opera Company
and a scenario by Philippe Agostini and Rev. Pr. Bruckberger. The
opera was written with the authorisation of Emmet Lavery.
The opera’s world premiere performance in Italian on
Jan, 26, 1957 at La Scala Opera in Milan was hailed by the critics
and the public. Some of the critics noted that the opera eschews
many of the technical difficulties of modern opera composition,
making it more easily understandable for the listener. Its success
in Milan was repeated when the opera was given last month in English
in San Francisco, with praise by American critics and public.
The story of the opera is set in Prance during the period
just before and during the French Revolution of 1789. The stories
of the group of Carmelite nuns and their martyrdom, and the personal
story of Blanche de la Force, who seeks to come to grips with a
life she fears, are interwoven in this delicate work. The mood is
one of devotion and piety leading to the moment of final renunciation
and martyrdom.
The ninth NBC Opera season also will include Verdi’s opera
"Rigoletto," in February, and Wagner’s "Die Meistersinger, " which
will be given in two parts on successive weeks in March and April.
All of the operas, as is the NBC Opera custom, will be given in
English.
The NBC Opera Company tour now in its second season is
currently giving performances of "La Traviata," "Madam Butterfly"
and "The Marriage of Figaro" in 63 cities.
- o -
NBC -New York, 10/29/57
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VAN JOHNSON AND CLAUDE RAINS STAR IN » THE PIED PIPER OF HAMELIN, 1
COLORCAST VERSION OF CLASSIC FOLK LEGEND ON NBC NOV. 2 6
WITH MUSIC ADAPTED FROM WORKS OF EDVARD GRIEG
THE PIED PIPER OF H AMELIN, a musical version of the classic
folk legend starring Van Johnson and Claude Rains, will be colorcast
by NBC Tuesday, Nov. 26 (7:30-9 p.m., EST). The producer is Hal
Stanley.
The color special also features Kay Starr, Lori Nelson and
Jim Backus.
"The Pied Piper of Hamelin, " with music adapted from
Edvard Grieg (principally his "Peer Gynt" Suite) is an embellishment
by Producer Stanley and writer Irving Taylor of the Robert Browning
poem. Sponsor is the Liggett and Myers Tobacco Company, through
McCann-Erickson, Inc., for its three brands. Chesterfield, L&M, and
Oasis Filter Cigarettes.
(more )
•PIPER1 AND 1 ANNIE • ON SUCCESSIVE NIGHTS
On Tuesday, Nov. 26 (7:30 to 9 p.m., EST), NBC-TV
will present THE PIED PIPER OF HAMELIN, starring Van Johnson.
The following night (Wednesday, Nov. 27), Mary Martin will
star in ANNIE GET YOUR GUN (8:30 to 10:30 p.m., EST), co-
starring John Raitt. Both p re -Thanks giving shows will be
colorcast.
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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2 - 'Pied Piper of Hamelin*
With a 12th Century Bavaria setting, "Pied Piper," filmed
at California National Studios in Hollywood, employs a cast of more
than 100. Costumed brightly by Berman of London, the production also
boasts some of television's most extensive sets. They were designed
by Arthur Lonergan, long-time motion picture art director.
After two TV showings within a year, "Pied Piper" will be
released as a motion picture, principally aimed at the foreign
market, says Stanley, It is the first venture of its type, being
processed by Technicolor for both TV and movie release.
Browning's poem presented the Pied Piper as a bitter
vengeful man. It has been said the poet was expressing his dis¬
approval of excess tariffs when he wrote it in the l830's. Stanley's
version, too, is a pointed denunciation of two human failings --
greed and selfishness -- but ends on a far more hopeful note, with
deep moral overtones.
The producer chose to reach into public domain for his
musical score because he felt familiar music would enhance his
production. In addition to the "Peer Gynt" suite, Stanley and his
musical conductor, Pete King, also adapted the composer's "Concerto
in A Minor" and "Elegy." Lyrics are by Stanley and Taylor.
Illusory special effects by Jack Rabin were used to in¬
dicate the hordes of rats being led to their destruction by the Pied
Piper, rather than showing the rodents. "We hope to entertain people,
not frighten them," said Stanley.
The principal set used in the production -- that of
Hamelin's town square, market place and main gates -- occupied a
(more )
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3 - ' Pied Piper of Hamelin 1
vast sound stage at the studio and imparted the feeling of an entire
community. Because of the quality of fantasy in the story, plus the
bright costumes of the era, Lonergan kept his sets realistic and in
the natural wood and stone colors of the day as a means of "keeping
our feet on the ground."
Van Johnson's versatility is spotlighted, not only in his
handling of a dual role (as both the Pied Piper and Truson the
teacher) but in his singing and dancing as well. One number sung
by Johnson, "How Can I Tell You," a ballad written to the music of
Grieg's Concerto in A Minor, is a predicted hit, along with "Film
Flam Floo," a bright ditty already recorded by Kay Starr.
Another unusual feature of the film is the conversion,
after more than 40 years as a straight dramatic actor, of Claude
Plains into a song-and-dance man. He displays a forceful voice and
surprising agility in "Prestige," a number sung by Hamelin 's avari¬
cious mayor.
Also in the cast are comedian Doodles Weaver, Stanley Adams,
and Rene Korper -- an eight-year-old German-born boy now regarded as
one of Hollywood's most promising child actors.
The basic story of "Pied Piper" is familiar to all. The
Pied Piper agrees to rid Hamelin of its plague of rats for a fee, but
when the mayor and his councillors use chicanery to avoid "paying
the piper" the mystic musican pipes Hamelin' s children away.
However, in the new treatment laced with comedy, Stanley's
Pied Piper, aided by the schoolmaster, inspires redemption of man
through love, setting the stage for the program's hopeful climax.
- o -
NBC-New York, 10/29/57
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i NBC-TV NEWS
I
* - *
IRVING R. LEVINE REPORTS RED BAN ON SHIPMENT
OP TV MOVIE FILM FROM MOSCOW
NBC News correspondent Irving R. Levine in Moscow
cabled today that Soviet customs officials will no longer
permit shipments of TV movie film from Moscow, either devel¬
oped or undeveloped.
The officials told Levine that there was no reg¬
ulation permitting customs to pass the film for shipment.
When Levine pointed out that he had been doing this for two
years and three months, an official replied, "This has been
some mistake by custom officials."
Levine said correspondents were told of the ban
last week when they tried to air-freight film out of the
country. They waited, however, to appeal to the government’s
press department, which accredits correspondents. The de¬
partment’s negative reply was given today.
Correspondents speculate on two possible reasons
for the action, Levine said. One could be that TV film is
uncensored, whereas news stories and broadcast scripts are
closely watched. Another might be that the Soviets would
use the resumption of shipments as a bargaining point in
current Russian-U.S. talks in Washington over radio-TV
exchanges .
NBC-New York, 10/29/57
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October 29 , 1957
EDITOR-IN-CHIEF HENRY R. LUCE AND OTHER TIME, INC., EXECUTIVES
IN 1 OMNIBUS * BEHIND-SCENES FEATURE ON LIFE MAGAZINE
Henry R. Luce, editor-in-chief, and other
top executives of Time, Inc., will take part in a
behind-the-scenes look at Life Magazine on NBC-TV*s
OMNIBUS, Sunday, Nov. 3 (4-5:30 p.m., EST) .
Participating in the "Staff of Life" fea¬
ture will be Roy E. Larsen, president of Time, Inc.;
Andrew Heiskell, publisher of Life, and Edward K.
Thompson, managing editor of Life.
"Omnibus" will also present Part I of
"American Trial by Jury," which will trace the de¬
velopment of jury trial through the ages. The fea¬
ture will be conducted by Joseph N. Welch,
SS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEWYOR
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NBC -TV NEWS
CREDITS AND CAST FOR ‘AMERICAN TRIAL BY JURY1 AND THE ‘STAFF
OF LIFE * ON NBC-TV‘S "OMNIBUS"
TIME:
EXECUTIVE PRODUCER:
DRAMA CONSULTANT:
MASTER OF CEREMONIES:
FEATURE EDITOR:
PRODUCED BY:
SPONSORS;
AGENCIES:
FEATURES :
NBC -TV , Sunday, Nov. 3, 4-5:30 p.m.,
EST.
Robert Saudek
Walter Kerr
Alistair Cooke
Mary V. Ahern
Robert Saudek Associates
Aluminium Limited and Union Carbide
Corporation.
J. Walter Thompson Company and
J.M. Mathes, Inc.
"American Trial by Jury" (Part I),
a dramatic search through the
origins of jury trial conducted
by Joseph N. Welch, written by
Andrew McCullough and directed
by Richard Dunlap, with the
following cast:
(more)
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Fritz Weber
as
Molway
Mike Kellin
as
Berrett
Humphrey Davis
as
Clerk
Harry Bannister
as
Judge
A1 Leberfeld
as
Judge (1220)
Felix Deebank
as
Recorder
Norman Barr
as
Trajan
Lawrence Fletcher
as
Cregg
Jay Lanin
as
Cicero
Tom McAlinney
as
Donahue
Fred Stewart
as
Kane
David King-Wood
as
Raleigh
Pirie McDonald
as
Patrick Henry
Barnard Hughes
as
Flynn
Basil Langton
as
James I and
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Michael Wager
as
the Baron
(court of King
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Demosthenes
Jane McArthur
as
Saint Joan
"Staff of Life," a look behind the
scenes at the modern photo¬
journalism of Life Magazine.
Among those participating will be
(more)
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FEATURES: Henry R, Luce, editor-in-chief
(C0NT‘D)
of Time, Inc,; Roy E. Larsen,
president of Time, Inc,; Andrew
Heiskell, publisher of Life
Magazine; and Edward K, Thompson
managing editor of Life Magazine
The feature will be written by
Alistair Cooke and directed by
Clay Yurdin,
NBC -New York, 10/29/57
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NBC RADIO NEWS
CREDIT SHEET FOR NBC RADIO'S "THE RED FOLEY SHOW"
TIME:
Saturdays, 12:30 to 12:55 p.m., EST,
starting Nov. 2, on NBC Radio.
FORMAT:
A variety program featuring country
music, novelty and spiritual songs.
Top Western talent will make weekly
guest appearances.
STAR:
Red Foley
ANNOUNCER:
Joe Slattery
PRODUCED BY:
RadiOzark Enterprises, Inc.
DIRECTOR:
Bryan Bisney
SPONSOR:
Dow Chemical Company
AGENCY:
MacManus, John and Adams, Inc.
ORIGINATION:
Jewell Theater, Springfield, Mo.
NBC PRESS REPRESENTATIVE:
A1 Busse (New York)
_ _
NBC -New York, IO/29/57
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TELEVISION NEWS
October 29, 1957
PROMINENT SCIENTISTS AND EDUCATORS HAIL LAUNCHING OF TV STUDY
OF INTERNATIONAL GEOPHYSICAL YEAR BY NBC IN CONJUNCTION
WITH EDUCATIONAL TELEVISION AND RADIO CENTER
Leading U.S. scientists and educators hailed the launching
of a live TV study of the International Geophysical Year yesterday.
The telecast was the first in a Monday series of 10 weekly
sessions to be devoted to the concentrated l8-month-long investigation
of the earth by scientists from 64 nations.
The IGY program, titled "IGY: A Small Planet Takes a Look
at Itself," will be one of five new program series to be sent out live
to the country's interconnected educational TV stations over NBC's
regular network facilities for a 10-week period. The five series will
comprise the second half of the Educational Television Project which
NBC is undertaking this year in partnership with the Educational Tele¬
vision and Radio Center, at Ann Arbor, Mich., to link the non¬
commercial ETV stations in a live network. (Programs will be telecast
Monday through Friday from 6 to 6:30 p.m,, EST. )
Dr. Edward Teller, University of California physicist who
was prominent in the planning and prediction of the functioning of the
atomic bomb, said: "I am happy to hear about the joint programs of
NBC and the Educational Television and Radio Center. It is more
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
2 - Project.
■ —
necessary than ever before that the public be interested in those
topics on which our civilization, our progress, and even our security
rests. Educational television is one of the few tools by which this
most important purpose can be accomplished."
Dr. Arthur H. Compton, educator and physicist, said: "NBC
and the Educational Television and Radio Center will be in a position
to perform an important and worthwhile service to ETV viewers with the
new series of I GY programs. Nothing could be more timely. Please
accept my personal congratulations."
Dr. Glenn T. Seaborg, Nobel Prize winner in chemistry in
1951j now of the University of California, said: "Congratulations to
educational television and Radio Center and NBC on the new IGY series.
Skillful sharing of the story of new scientific advances is an
important step in assimilation which will make them valuable to
society. Undoubtedly these programs will be worthwhile contributions
to educational television."
Guest on the opening session of the IGY series, of which
Frank Blair of NBC-TV's "Today" is weekly host, was Dr. Joseph Kaplan,
chairman of the U.S. National Committee for the IGY and member of the
University of California's Department of Physics.
Dr. Kaplan said during the telecast that the IGY reflects
"in human terms" the basic fact that "the earth as a whole belongs to
mankind as a whole; its shocks and tremors, and winds and tides,
respect no boundaries." Events like earthquakes or solar flare spread
their effects across the entire planet, he said, and the effects must
be recorded at hundreds of stations at the same moment.
(more )
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"This was not possible five years ago," he said. "What the
world needed was no less than hundreds of new weather stations; scores
of new earthquake, magnetic and gravity observatories; a dozen major
bases in the Antarctic, motion picture coverage of auroras and the sun
itself, five dozen scientific ships at sea to record currents in the
air and ocean, hundreds of rockets to measure radiation and tempera¬
ture in the upper atmosphere, and seven or eight thousand scientists
to handle these various projects simultaneously over all the earth for
a considerable period of time. All these the world has today, thanks
to the International Geophysical Year."
Dr. Kaplan said the nations and the men involved have set
up a network of communications "unique in extent and unique in kind."
He termed it "communication in a common language, embracing all the
world. "
Aside from the "improbable event of life itself," he said,
"the most unlikely fact I know is that any form of life should ever
learn as much about the earth as man already knows."
Of the role of the U.S. in satellites, Dr. Kaplan said:
"Our first American satellite will measure the ultra-violet light
that creates the lowest region of the ionosphere, as well as meteor
hits and density of the thin upper air. Other satellites will soon
be clocking cosmic rays and magnetism."
Seven noted U.S. scientists -- six of them key figures in
IGY -- have accepted invitations to appear in the series of 10 IGY
telecasts, which each week will deal with a specific aspect of the
IGY. There will be explanation and illustration of the most signifi¬
cant features of the present body of man*s knowledge of the earth,
(more )
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4 - Project
description of the many gaps in that knowledge, and account of the
methods by which IGY scientists hope to fill in or bridge those gaps.
The format regularly will include film coverage of key IGY activities
and demonstration with models.
In addition to the IGY series, the Project programs will be:
"Mathematics, with Clifton Fadiman," Tuesdays,
beginning Oct. 29.
"Arts and the Gods," an account of the art inspired
by the Greek myths, to be telecast from the Metropolitan
Museum of Art in New York Wednesdays, beginning Oct. 30.
"Survival: the Story of Man, Resources and Civili¬
zation," Thursdays, beginning Oct. 31.
"Camera on Washington, " a study of the executive
branch of the Federal government, Fridays, beginning Nov. 1.
(As a supplementary service, NBC owned-and-operated stations
and many NBC network affiliates in areas which the ETV outlets do not
cover will telecast the programs with a minimum 14-delay from the time
of the original live telecast. WRCA-TV, in New York, will telecast
"Survival: the Story of Man, Resources and Civilization" on Saturdays,
from 4:30 to 5 p.m., EST, starting Nov. 23, and "IGY" on Sundays, from
12 noon to 12:30 p.m., EST, starting Nov. 24. Dates for the other
three Project programs, which WRCA-TV will carry later, will be
announced soon.)
Comments from other educators, civic leaders and broadcasters
today:
Arthur S. Adams, president, American Council on Education:
"May I express appreciation of the joint enterprise of the NBC and the
(more )
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Educational Television and Radio Center in producing for the second
time a varied series of live programs for distribution on educational
television stations. With best wishes for continued success in this
project , "
Dr. William Friday, president. University of North Carolina:
"The Project which is being conducted by NBC and the Educational Tele¬
vision and Radio Center gives further evidence of the important role
TV can play in education, I congratulate these two organizations for
this venture and wish them every success. They IGY series is
particularly timely and should prove most beneficial to ETV audiences.
It should dramatically alert our citizens to the significance of
current scientific developments."
Mayor De Lesseps S. Morrison of New Orleans: "My sincere
compliments to NBC and the Educational TV Radio Center on the very
outstanding programs produced for presentation this Fall. We are
looking forward to seeing them over WYES -TV in New Orleans with the
knowledge that local viewers will find them interesting, stimulating,
and enjoyable."
Rufus C. Harris, president of Tulane University: "I wish
to extend congratulations and best wishes to the Educational Television
and Radio Center and to the National Broadcasting Company for the
educational programs which are being prepared for release this Fall.
The advance information on the programs promises much for the advance¬
ment of educational television."
Dr. Earl A. Dimmick, superintendent of the Pittsburgh (pa. )
public schools: "The new series of programs should provide stimulating
after-school viewing for Pittsburgh youngsters. NBC and the Educa¬
tional Television and Radio Center are to be congratulated for their
choice of programs." (more)
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James F. Redmond, superintendent of the New Orleans public
schools: "Best wishes to the Educational Television and Radio Center
and NBC on the pioneering of their new Fall series to be viewed over
WYES-TV beginning Oct, 28, I am sure the subject matter will prove
both timely and interesting to New Orleans ETV viewers."
Frank E. Schooley, director of broadcasting, University of
Illinois: "Congratulations to NBC and the Center for the new series
of educational television programs starting Oct. 28. These series
will give to WILL-TV excellent programs, aiding us greatly in our
educational endeavors,"
Ralph Lowell, president, the Lowell Cooperative Broadcasting
Institute: "I wish to extend congratulations to NBC and the staff of
the Educational Television and Radio Center on the new segment of live
programs which the two organizations are presenting this Fall for
educational stations. The choice of IGY as a subject for one of the
series is excellent."
John F. White, general manager, WQED, Pittsburgh, Pa.: "We
congratulate NBC and the Educational Television and Radio Center upon
the excellent choice of the programs which appear on our air beginning
Nov. 28. This series has been an important element in providing for
Pittsburghers an interest-significant educational television program
for 1957."
(more )
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Henry P. Chadeayne, executive director, St. Louis Educa¬
tional Television Commission: "KETC Channel Nine is again delighted
to be able to present the second series of NBC educational programs
live to the greater St. Louis community. The choice of programs is
excellent. The series of the International Geophysical Year is
especially timely. Heartiest congratulations to NBC and to the Educa
tional Television and Radio Center for this very significant contribu
tion to education and to television."
- o -
NBC-New York, 10/29/57
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NBC-TV NEWS
"TODAY’S" HELEN O’CONNELL AND WIVES OF THREE PROGRAM STAFFERS
WILL MODEL MATERNITY CLOTHES ON TELECAST OF NOV. 6
Helen O'Connell, Dave Garroway’s wife Pamela and
three wives of TODAY staff members will star in one of the
most unusual maternity fashion shows ever staged on television,
on Wednesday, Nov. $,
The five women, who will model a new complete
maternity wardrobe, are all expecting!
Besides Miss O'Connell (wife of Novelist Tom T.
Chamales) and Mrs. Garroway, the models will be director Bill
Healion's wife Patricia, stage manager Shelly Schwartz's wife
Ellen, and production assistant Palmer Shannon's wife Betty Ann.
In addition to the fashion show, "Today" also will
hold a stork shower for Miss O'Connell.
Undisturbed by all the "fuss" over the maternity show
is news editor Frank Blair -- the father of eight children.
("Today" is telecast Monday through Friday, 7-10 a.m.,
EST, on the NBC-TV Network, except WRCA-TV; WRCA-TV only,
7-9 a.m., EST.)
NBC-New York, 10/29/57
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NBC -TV NEWS
CREDITS FOR 'THE JOHN DARRO STORY' ON 'WAGON TRAIN'
Cast list and credits for "The John Darro Story,"
drama of a couple who try desperately to keep their son
from learning of his father's secret past, on NBC -TV's WAGON
TRAIN Wednesday, Nov. 6 (7:30-8:30 p.m,, EST):
Starring Ward Bond as Seth Adams and Robert Horton
as Flint McCullough.
Special guest star Eddie Albert as John Darro,
With Margo as Aline Darro, and Edgar Buchanan as
Briscoe .
Featuring Kim Charney as Tommy Darro, Don Durant
as Lucas, Terry Wilson as Hawks, Malcolm Atterbury as Bixby,
Irene Corlett as Mrs. Hawks, Norman Leavitt as Spartan,
Ellen Hardies as Wooster.
"The John Darro Story" was written by Adrian Spies,
directed by Mark Stevens and produced by Richard Lewis,
- o -
NBC -New York, 10/29/57
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TELEVI SION
A SERVICE
NEWS
October 30* 1957
"THE FABULOUS INFANT," THE STORY OF NETWORK TV, WILL BE
PRESENTED ON "WIDE WIDE WORLD" WITH MONTAGE OF MAJOR
STARS OF NBC, CBS AND ABC IN INDUSTRY’S FIRST DECADE
«
"The Fabulous Infant," the story of network television, will
be presented on NBC-TV's WIDE WIDE WORLD Sunday, Nov. 10 (4-5:30 p.m.,
EST).
The program marks a television milestone in that, for the
first time, the three major networks -- NBC, CBS and ABC -- are
cooperating to provide historic program excerpts of the great moments
of TV's first 10 years. Some 40 stars from all three networks will
be included in the program's flashbacks.
"We're going after the stars and events that have attracted
millions of people to their TV sets," says producer Herbert Sussan.
"We'll meet the people behind the scenes whose varied talents are
joined to create television programs. We'll enter the world of the
television star, and we'll attempt to gain some insight into much-
debated questions about the needs and promises of network television."
"Wide Wide World" is sponsored by General Motors and super¬
vised by executive producer Barry Wood. "The Fabulous Infant feature
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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'The Fabulous Infant'
will include "live” segments from New York, Hollywood, Washington,
Las Vegas, San Francisco, Boston, Omaha, Detroit, Cincinnati, and
Springfield, Mo.
Television's first decade will be presented in a montage of
such events as the TV coverage of the political conventions, inaugura
tions, the Kefauver and Army-McCarthy hearings, and atomic bomb tests
Great moments of entertainment from all three networks will be in¬
cluded in the montage, and the program is seeking approval from shows
and personalities including Dinah Shore, Perry Como, Lucille Ball,
Jack Benny, "Disneyland," Frank Sinatra, and many others.
Milton Berle, "Mr. Television" himself, will appear on the
show for his first major "live" performance in two seasons. In NBC's
studio 6b in New York, which was built expressly for him, Berle will
take a long and serious look at the problems of a TV star.
Others to appear on the program include Ernie Kovacs, who
will tell how a "big break" before the television audience changed
his career overnight; and Jack Webb, who will reveal how television
has affected Hollywood and how TV films like his "Dragnet" are pro¬
duced. Dave Garroway, host of "Wide Wide World," will tell of his
early years in the "Chicago school" of TV.
Viewers will be taken to Hollywood for a segment to be
called "The Fantasy Factory" -- a look at the people and things that
go together to create a TV program. They will also attend rehearsals
of "NBC Matinee Theater," with Sarah Churchill in a starring role,
and the General Motors 50th anniversary show, which will feature a
dozen of the country's top stars.
(more )
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The program will "visit" TV stations in San Francisco,
Boston, Detroit, Omaha, Cincinnati and Springfield, Mo., for a look
at the local station as a source of new talent and new ideas. To
illustrate TV's unique power of "immediacy" and the role of mobile
television, viewers will be taken to Washington to witness full-dress
ceremonies in honor of the 182nd anniversary of the U.S. Marine Corps.
As a summation of the first 10 years, four TV critics and
a number of viewers will be asked to speak their minds on the
question: "Has television fulfilled its promise?" The program will
then present TV shows from stations throughout the world as a preview
of the "Wide Wide World" of the future.
- o -
NBC-New York, 10/30/57
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N EWS
October 30, 1957
HARRY T. FLOYD IS NAMED MANAGER, TV NETWORK SALES,
WESTERN DIVISION, FOR NBC
Harry T. Floyd has been named Manager, Television Network
Sales, Western Division, for NBC, it was announced today by William
R. (Billy) Goodheart, Jr., Vice President, Television Network Sales,
for the National Broadcasting Company. Mr. Floyd will report to
Charles R. Abry, Manager, Eastern Sales.
Mr. Floyd has served as a television network salesman since
he first joined NBC in November, 1947. Before that he was, in turn,
sales manager of the Princeton Film Center in Princeton, N.J., Eastern
Sales Manager of the Commercial Film Division of Walt Disney Produc¬
tions in New York, product director and assistant to the vice presi¬
dent in charge of merchandising of Johnson & Johnson in New Brunswick,
N.J.j advertising manager of Interwoven Stocking Co. (New Brunswick,
N.J.) and advertising and sales promotion manager for Washer Bros,
department store in Fort Worth, Tex.
.(more )
PRESS DEPARTMENT, NATIONAl BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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He was born in Salina, Kan., and attended Kansas State
College. He and his wife and daughter live in Plainfield, N.J. Mr.
Floyd is a member of the Radio-Television Executives Society, Beta
Theta Pi fraternity, the Plainfield Country Club, and an elder and
past chairman of the board of deacons of the Crescent Ave. Presby¬
terian Church in Plainfield.
In his new position, Mr. Floyd will be headquartered at
NBC‘s Hollywood, Cal., offices. He and his family will make their
home in Pasadena.
- o -
NBC-New York, 10/30/57
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TE LEVI SION
NEWS
October 30, 1957
« TWENTY -ONE' SCOUTING NATION FOR QUIZ CONTESTANTS
NBC-TV's TWENTY-ONE program is scouting for quiz contestants
from all sections of the country.
A1 Freedman, producer of the show, is spending this week in
Denver and Los Angeles, interviewing prospective contestants. One of
his assistants conducted similar interviews in Boston and Washington,
D.C „ , last weekend.
"Anyone may apply, of course," points out Freedman, "but
candidates must be well vorsed in a wide variety of subjects -- not
just in a single field."
"Twenty-One" utilizes more than 100 different categories for
its questions asked by quizmaster Jack Barry. If a person winds up a
contestant on the program, he may be asked detailed queries on Latin
America, Lincoln, mythology, current events, presidents, queens,
baseball, comic strips, fairy tales, Shakespeare, boxing, show music,
art, geography or astronomy -- to name a few of the categories.
And of course the rewards for a triumphant contestant are
well worth the effort. Charles Van Doren, the Columbia University
(more )
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK
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English instructor who became an international celebrity while winning
$129,000 on the show, has also become a roving reporter on NBC-TV's
"Wide Wide World." Public relations consultant Hank Bloomgarden
wound up with $98,500. Only two Mondays ago, dairy farmer Harold
Craig walked off with $106,000 after a record 18 appearances, amid
speculation that he might run for Congress from his upstate New York
district. His conqueror, consumer research psychologist David Mayer,
has already won $3^*500.
"Twenty-One" is televised Mondays from 9 to 9:30 p.m., EST.
- o -
NBC-New York, 10/30/57
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NBC -TV NEWS
NAT KING COLE TELECAST OF NOV. 5 WILL MARK HIS
FIRST ANNIVERSARY AS REGULAR NBC-TV STAR
NAT KING COLE will mark his first anniversary as
a regular NBC-TV star on his program Tuesday, Nov. 5 (NBC-TV,
7:30 p.m., EST). THE NAT KING COLE SHOW started as a quarter-
hour show on Nov. 5, 1956. It originally was scheduled to run
several weeks, and was extended repeatedly. On Sept. 17 of
this year it was scheduled in its present time-spot as a
half-hour program.
Nat will take his viewers on a behind-the-scenes
trip to the making of "St. Louis Blues," the Paramount film
on the life of W . C. Handy in which he is currently working.
This will be Cole‘s biggest dramatic role to date. Two of
the sets from the movie will be brought to the NBC studios
to serve as colorful backgrounds for this musical preview.
A Dixieland band including the following artists
will be heard: Ted Buckner on the trumpet, Barney Bigard on
the clarinet, George Washington on the trombone, Lee Young
on drums. Red Callender on bass and the singing Cheerleaders.
Musical numbers for Nat will include "Who Cares?" "Careless
Love," "When I Fall in Love" and "St. Louis Blues."
Nelson Riddle directs the orchestra and Bill Henry
is producer-director.
NBC -New York, 10/30/37
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NBC NEWS CORRESPONDENT HERB KAPLOW WILL BE ABOARD TRANS-U.S. JET
AND WILL ATTEMPT LIVE VOICE REPORT ON 'TEX AND JINX' TELECAST
NBC News correspondent Herb Kaplow will attempt to broadcast
two live voice pick-ups to NBC-TV's TEX AND JINX SHOW from an Air
Force jet streaking toward the East Coast.
Kaplow will make the attempt on Friday, Nov. 1 sometime
between 1-1:30 p.m., EST -- the show's regular time.
The NBC correspondent will be aboard a four-jet KC-135
tanker attempting an unofficial speed record from Seattle to Andrews
Air Force Base outside Washington. The Boeing craft — a military
version of the Boeing 707 commercial airliner -- has a cruising speed
of 600 m.p.h.
Kaplow will leave Seattle at approximately 11:30 a.m., EST,
on the flight. He will also tape stories prior to the take-off for
use by NBC News on TV and Radio.
His broadcasts from the plane will be made via its radio to
Andrews AF Base, then piped to Station WRC in Washington and relayed
to NBC New York. While his voice is on the TV screen, films of the
KC-135 in flight will be shown. Kaplow 's broadcasts will take place
from a point approximately over Sioux City, Iowa.
NBC-New York, 10/30/57
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October 31, 1957
NATIONAL BROADCASTING COMPANY ACQUIRES OWNERSHIP
OF RADIO STATIONS WJAS AND WJAS-FM, PITTSBURGH
The National Broadcasting Company today acquired ownership
of Pittsburgh radio stations WJAS and WJAS-FM, it was announced
jointly by Thomas B. McFadden, Vice President of NBC Owned Stations
and NBC Spot Sales, and H. Kenneth Brennen, President and General
Manager of Pittsburgh Radio Supply House, Inc., previous owner of
the stations.
The documents transferring ownership of the stations were
signed today in NBC headquarters in New York. NBC was represented
by Joseph V. Heffernan, Staff Vice President, and Mr, McFadden. The
seller was represented by Margaret Brennen, Treasurer and Assistant
Secretary, and Harry Stehman, Vice President and Secretary. The
change of ownership is effective Nov. 1.
In making the announcement, Mr. McFadden said: "We welcome
the opportunity to return the full NBC Radio Network service to the
Pittsburgh area. WJAS listeners will soon have available the com¬
plete schedule of NBC Radio programs as well as the services of the
(more )
publicity department 0 NBC Owned Stations Division 0 30 Rockefeller Plaza, N. 1 . 20, N.Y. 0 Cl <-8300
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network’s world-wide news-gathering facilities. In addition, the
station management will make every effort to provide its audience
with the finest local news coverage and programming which serves
the community."
Mr. Brennen, representing the stations’ previous ownership,
said: "We are gratified that Pittsburgh’s pioneer radio station,
WJAS, has become a member of NBC’s family of stations. We are
confident that under the leadership and direction of the nation’s
outstanding network, the listeners of WJAS will continue to receive
the best in entertainment, music and news programs."
Station WJAS, which was established in 1921 and is one of
the oldest commercial radio stations in the nation, operates on a
frequency of 1,320 kilocycles with power of 5^00° watts. WJAS-FM
operates on a frequency of 99*7 megacycles with power of 24 kilowatts.
In addition to WJAS and WJAS-FM, the NBC Owned Stations
now include: WRCA (Radio); WRCA-FM and WRCA-TV, New York; WNBC (TV)
and WKN3 (Radio), Hartford -New Britain; WRCV (Radio) and WRCV-TV,
Philadelphia; WBUF (TV), Buffalo; WRC (Radio), WRC-FM and WRC-TV,
Washington; WMAQ (Radio) WMAQ-FM and WNBQ (TV), Chicago; KRCA (TV)
Los Angeles; and KNBC (Radio) and KNBC-FM, San Francisco.
- o -
NBC-New York, 10/31/57
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TRADE
NEWS
October 31* 1957
•HOWDY DOODY' REACHES TENTH BIRTHDAY IN DECEMBER;
MANY SPECIAL ANNIVERSARY OBSERVANCES PLANNED
The star of the oldest continuous network children’s TV show
is approaching his 10th anniversary, but to his devoted viewers, he
hasn’t aged a day. On Saturday, Dec. 28, a perky, freckle-faced
puppet named Howdy Doody will be 10 years old.
Howdy was created by Bob Smith, who (with producer Roger
Muir) launched the puppet’s fabulous career on Dec. 27, 19^7. Since
then Howdy has racked up an impressive record of continuous perform¬
ances that now is over the 2,100 mark.
Smith, "Buffalo Bob" to millions of kids, and producer Muir
are still with their famed puppet and look to an extensive career
ahead for all the inhabitants of "Doodyville . "
One of the major "firsts" achieved by the show is in the
field of TV merchandising. The first program to jump into that field
with both feet, Howdy Doody products — notably toys, records, books
and clothing — are now manufactured by over 50 firms . More than 600
Howdy Doody items have been placed on the market. All Howdy Doody
merchandising is handled by California National Productions,
Birthday celebration plans include a gala anniversary show,
a contest to find the child with the most winning smile in America,
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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and a tour of 15 major cities throughout the country with Clarabell
the clown leading the tour.
A manhunt has been instituted to find the eight original
members of the show‘s “peanut gallery" (youngsters attending the show)
and plans are to bring them (now quite grown up) to the show to help
celebrate the birthday.
The HOWDY DOODY program is seen on NBC-TV Saturdays at
10 a.m., EST.
NBC-New York, 10/31/57
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October 31* 1957
"PROJECTION 58 1 "--NBC NEWS * YEAR-END REVIEW AND FORECAST--
WILL BE PRESENTED ON BOTH RADIO AND TV SUNDAY, DEC. 29
NBC News * PROJECTION ‘58 — previously announced for
NBC -TV — will also be heard on NBC Radio Sunday, Dec. 29. Time-
spots for the separate telecast and broadcast have not yet been
decided.
"Projection r58" is a year-end roundup featuring 12 NBC
News correspondents assembled in New York. NBC News commentator Chet
Huntley will "anchor" the full-hour presentation. Seven overseas
and five domestic NBC News staffers will participate.
NBC Radio* s presentation will be taped. It will consist of
portions of the NBC-TV program and additional material.
The program will review news developments in 1957 and
project trends into the coming year.
NBC News foreign correspondents taking part are: Frank
Bourgholtzer (Vienna); Leif Eid (Paris); Joseph C. Harsch (London);
Welles Hangen (Cairo), Irving R. Levine (Moscow), Ed Newman (Rome)
and Jim Robinson (Tokyo).
Domestic correspondents will be Martin Agronsky, David
Brinkley, John Chancellor, Robert McCormick and Huntley.
- -0 -
PRESS D E P A R T M E N T, N AT I O N A L 6ROADCA
STING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 2 0, NEW YORK
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A SERVICE
NEWS
October 31, 1957
* WIDE WIDE WORLD' STORY OF TV INDUSTRY WILL SHOW HOW LOCAL
STATIONS ARE DEVELOPING NEW TALENT AND PROGRAM IDEAS
! _ _
WIDE WIDE WORLD will travel across the country Sunday,
Nov. 10 (NBC-TV, 4-5:30 p.m., EST) to show how local television
stations help develop new talent and new program ideas.
The cross-country sweep will be part of "The Fabulous
Infant," the story of network television to be telecast on "Wide Wide
World," which is sponsored by General Motors.
The program will start in New York and switch....
To station KRON-TV in San Francisco, where the
cameras will show rehearsals for a program combining the
talents of three Japanese dancers and a Japanese brush-
painter. . . .
To station KMTV in Omaha to look-in on two public ser¬
vice programs, for children — "The Hawk" and "Popeye" —
and to see how they are produced....
To station KYTV in Springfield, Mo., to look behind
the scenes of a program featuring the "Jigalongs," a group
of young square dancers, and Susie Arden, a ballad singer....
(more)
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK
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To WBZ-TV in Boston, to visit the program ”2000 A.D."
emceed by Prof. Jonathan Karas and see the exclusive film of
the Sputnick, with which WBZ-TV scored a major news beat....
To WLW-TVin Cincinnati and the studios of "Bob
Braun »s Bandstand," a leading teenager show, to watch a
group of drum majorettes rehearse their routine and sit
in on a rock *n* roll jazz session..,.
To WW J -TV in Detroit to view "The Arbitrator," a
public service program in which public controversies are
mediated before the television cameras.
- o -
NBC-New York, 10/31/57
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MATINEE
THEATER
October 31, 1957
SEVEN AUTHORS OF SCRIPTS IN BOOK, 'BEST TELEVISION PLAYS, 1957, * WILL
RECEIVE HARCOURT, BRACE AWARDS ON 'NBC MATINEE THEATER' COLORCAST
Awards to seven prize-winning television playwrights will be
made on the NBC MATINEE THEATER colorcast, Thursday, Nov, 7 (NBC -TV,
3-4 p.m., EST). William Jovanovich, president of Harcourt, Brace and
Company, publishers, will present the awards given by his firm each
year, in recognition of original and superior television drama.
The writers to be honored include, first, the three top
prize-winners: Rod Serling for "Requiem for a Heavyweight," Steven
Gethers for "Cracker Money" and Tad Mosel for "The Five Dollar Bill."
The remaining writers are Alvin Boretz, Alfred Brenner, Alvin
Sapinsley and Mac Shoub. Shoub's play "Thank You, Edmondo" was
originally presented on "NBC Matinee Theater." In addition to a prize¬
winner among the top seven, NBC Matinee Theater also had four plays in
the honorable mention list.
The seven plays are printed in the newly published book
"Best Television Plays, 1957n edited by William I. Kaufman, an NBC
sales representative. All of the writers will appear on the show to
accept their awards from Mr. Jovanovich and from John Conte, the
program's host.
- o -
PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK