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MM TRADE NEWS 


JOE RYAN 
ROOM 320 


3- X 


_____ June 2, 1958 

NEW AND RENEWED BUSINESS—TOTALING $13,000,000 IN GROSS BILLINGS_ 

PLACED BY PROCTER AND GAMBLE FOR NBC-TV NETWORK DAYTIME PROGRAMS 

P & G Orders Boost Network's Gross May Sales to Almost $24,000,000 

The Procter and Gamble Company has placed new 52-week 
orders with the NBC Television Network for major advertising 
schedules in two of the network's new afternoon dramatic serials 
and also has renewed, for another year, its extensive schedules in 
three other daytime programs, all totaling $13,000,000 in gross 
billings. 

Announcement of the purchases was made today by Walter D, 
Scott, Vice President, Television Network Sales, for the National 
Broadcasting Company. 

The Procter and Gamble orders climax a month of intensive 
daytime sales activity and bring to almost $24,000,000 in gross 
advertising revenue the daytime business placed with the NBC-TV 
Network during May. Announced earlier were purchases by eight 
advertisers totaling $10,500,000. 

All the Procter and Gamble orders are effective July 1. 

The new purchases call for the sponsorship of three quarter-hour 
segments a week in "Today Is Ours" (to be telecast Monday through 
Friday, 3 p.m., EDT, starting June 30) and four quarter-hour segments 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 
























2 *- Procter and Gamble 


a week in "From These Roots" (to be telecast Monday through Friday, 
3:30 p.m., EDT, starting June 30). 

The renewal orders call for Procter and Gamble to continue 
sponsorship of a daily quarter-hour segment of "Tic Tac Dough" 
(telecast Monday through Friday, 12 noon, EDT); a daily quarter-hour 
segment of "Queen for a Day" (telecast Monday through Friday, 4 p.m,, 
EDT), and two quarter-hours a week of "It Could Be You" (telecast 
Monday through Friday, 12:30 p.m., EDT). 

Procter and Gamble's new orders were placed through Benton 
and Bowles, Inc., and the renewals through Dancer-Fitzgerald-Sample, 
Inc. 

The advertisers placing daytime orders earlier this month 
included Pillsbury Mills, Inc.; the Alberto-Culver Company; 
Chesebrough-Pond 1 s, Inc.; the Mentholatum Company; Standard Brands, 
Inc., and Miles Laboratories, Inc., all of whom purchased campaigns 
on the NBC-TV Network's Monday through Friday programs. Others 
were General Mills, Inc. -- which will sponsor "The Wheaties Sports 
Page" on various afternoons -- and the Continental Baking Company -- 
which has renewed, for another year, its half-sponsorship of "The 
Howdy Doody Show" (Saturdays, 10 a.m., EDT), 




NBC-New York, 6/2/58 



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NBC 



TELEVISION NEWS 


\ 


June 2, 1953 


STORY OF "KILLER'S CHOICE" TO MARK PREMIERE 
OF "KRAFT MYSTERY THEATRE" JUNE 11 


"Kraft Theatre" will become the "Kraft Mystery Theatre" 
starting Wednesday, June 11 (NBC-TV Network colorcast, 9 to 10 p.m., 
EDT). 

On that date, a dramatization of Evan Hunter's "Killer's 
Choice" will launch a new live series of mysteries each an adaptation 
of a work by a popular author. 

"Killer's Choice" stars Michael Higgins, Staats Cotsworth, 
Joanne Linville, Martin Rudy and Joan Copeland, Others in the cast 
are Peggy Conklin, Arthur Mallet, Robert Mandin, George Maharis, 

Robert Dowdell, Karl Light and Irene Cowan. 

In "Killer's Choice," a gunman kills a beautiful young 
divorcee in the liquor store where she works. As police unravel the 
mystery, they discover the victim had been a many-sided character. 

No two people saw her in the same light. Few agreed on whether she 
was a devoted wife and mother, or a slattern who had no time for her 
family, 

Alvin Boretz adapted "Killer's Choice" for TV. Paul 
Bogart will direct. 

"Kraft Mystery Theatre" is sponsored by Kraft Foods Company, 
through J. Walter Thompson Company. It is produced by Talent 
Associates. n 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 

















' 















































































TRADE NEWS 



June 2, 1958 


•IT COULD BE YOU* TO HAVE WEDNESDAY NIGHT SUMMER TIME-SPOT 


"It Could Be You/' NBC-TV Network show of surprises, will 
be presented Wednesday nights (10 p.m., EDT) during the Summer start¬ 
ing June 25 j in addition to its daytime telecasts. The Wednesday 
night series will take the time-spot of "This Is Your Life," 

(The daytime "It Could Be You" programs are now scheduled 
Monday through Friday, 12:30 p.m., EDT, and will be colorcast 

1 

beginning June 30.) 

The Wednesday, 10-10:30 p.m., EDT, time period is sponsored 
by Procter and Gamble through the Compton Advertising Agency. 

The half-hour audience-participation show will have a 
format similar to the daytime series, but will use more remotes, 
taking its cameras to many parts of the country in search of 
surprises, 

On the nationwide program, individuals in the studio 
audience -- as well as viewers throughout the country -- are selected 
in advance, but without their knowledge, for some stunt in connection 
with their background or activity. 

(more) 


CRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 















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‘It Could Be You' 


Six or seven of these stunts will be staged every Wednesday 
night, including comedy, reunions, anniversary gifts and greetings, 
and a reunion quiz at the end of the show. In the latter stunt, one 
of three individuals chosen from the studio audience is reunited 
"with a loved one" after trying to guess who is the "Mystery Figure" 
behind the curtain. 

Well-known guest stars will also make frequent appearances 
on the show, but their identity will not be revealed until broadcast 
time so that unsuspecting contestants will be surprised. 

---o- 


NBC-New York, 6/2/58 




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MM TRADE news 


June 2, 1958 


•JOSEPH COTTEN SHOW' TO OFFER DRAMAS WITH TOP STARS 

A series of filmed dramas featuring top stars of Broadway 
and Hollywood will be presented on "The Joseph Cotten Show" Saturday 
nights, June 14 through Aug. 3 0 (NBC-TV Network, 10:30 p.m., EDT). 

These shows are re-runs of the original "Joseph Cotten -- 
On Trial" series. Joseph Cotten will be the narrator each week and 
will star in several of the dramas. 

The program will be sponsored by Hit Parade Cigarettes 
through Batten, Barton, Durstine and Osborn, Inc,; and The Toni 
Company through North Advertising, Inc,, on alternate weeks. "The 
Joseph Cotten Show" will take the time period of "Your Hit Parade," 

Following is the show schedule: 

June 14 — "The Trial of Edward Pritchard" starring Joseph 
Cotten. 

June 21 -- "We Who Love Her" starring Alexis Smith and 
Kevin McCarthy. 

June 28 -- "The Tichborne Claimant" starring Robert 
Middleton and Gladys Cooper. 

July 3 -- "Dog vs. Biddleford" starring Joseph Cotten. 

July 12 -- "Death in the Snow" starring Keenan Wynn and 
Hoagy Carmichael. 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 
















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2 - Joseph Cotten Show* 


July 19 — "The Deadly Chain" starring Dan O'Herlihy, 
Patrick O'Neal and Joanne Gilbert. 

July 26 -« "The Trial of Mary Suratt" starring Joseph 
Cotten. 

Aug, 2 -- "The Law Is for Lovers" starring Gene Lockhart 

and Everett Sloane, 

Aug t 9 -- "Case of the Forgotten Man" starring Joseph 

Cotten, 

Aug, 16 -- "Libel in the Wax Museum" starring June Lockhart 
and John Baragrey. 

Aug, 23 -- "Nevada Nightingale" starring Diana Lynn and 
Chuck Connor. 

Aug, 30 -- "Case of the Girl on the Elsewhere" starring 
Joseph Cotten and Kathleen Crowley, 

-o- 


NBC-New York, 6/2/58 











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NBC 


TELEVISION NEWS 



NBC-TV NETWORK COLOR TELECAST SCHEDULE 
JUNE 8-14 (All Times EDT) 


Sunday, June 8 

7- 7:30 p.m. -- NOAH'S ARK. 

9-10 p.m. -- DINAH SHORE CHEVY SHOW -- With George Montgomery, 
Miyoshi Umeki, Shirley MacLaine and Steve Lawrence. 

Monday, June 9 

3-4 p.m. -- NBC MATINEE THEATER -- "The Sixty-Fifth Floor" -- 
starring Hugh Marlowe and Patricia Barry, with Alex Talton, 
Stephen Chase and Hal Riddle. 

7:30-8 p.m. -- THE PRICE IS RIGHT -- With Bill Cullen. 

Tuesday, June 10 

3-4 p.m. -- NBC MATINEE THEATER -- "The Story of Marcia Gordon. " 

8- 9 p.m,— THE INVESTIGATOR -- With Lonny Chapman and Howard St. 

John. 

Wednesday, June 11 

3-4 p.m. -- NBC MATINEE THEATER -- "Town in a Turmoil." 

9- 10 p.m. -- KRAFT MYSTERY THEATRE -- "Killer's Choice," by Evan 

Hunter, adapted by Alvin Boretz. (PREMIERE) 

Thursday, June 12 

3-4 p.m. -- NBC MATINEE THEATER -- "Washington Square," by Henry 
James. 

7:30-8 p.m. -- TIC TAC DOUGH -- With Jay Jackson. 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK 










































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2 - NBC-TV Network Color Telecast Schedule 


Thursday, June 12 (Cont'd) 

10-10:30 p.m. --THE LUX SHOW STARRING ROSEMARY CLOONEY — With 
Earl Holliman and Shelley Berman. 

Friday, June 13 

3-4 p.m. -- NBC MATINEE THEATER -- "Course for Collision." 
7:30-8 p.m. -- THE BIG GAME -- A new audience-participation 
program. (PREMIERE) 

Saturday, June 14 

8-9 p.m, -- THE BOB CROSBY SHOW -- Starring Bob Crosby and 
Gretchen Wyler; the Everly Brothers are guests. (PREMIERE) 

-o- 


NBC-New York, 6/2/58 







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June 2, 1958 


CREDITS FOR »THE INVESTIGATOR,> FULL-HOUR COLORCAST MYSTERY 
SERIES ON NBC-TV NETWORK TUESDAYS (8-9 p.m,, EDT), 
STARRING LONNY CHAPMAN AND HOWARD ST, JOHN 


PREMIERE DATE: 

ORIGINATION: 

STARS: 


CAST: (PREMIERE DATE ONLY) 


TELEVISION PLAYS BY: 

DIRECTORS: 


ASSOCIATE PRODUCER: 
EDITORIAL SUPERVISOR: 
PRODUCTION SUPERVISOR: 


Tuesday, June 3, 1958. 

"Live," from Brookly, N.Y. 

Lonny Chapman as Jeff Prior -- the 
Investigator -- and Howard St, John 
as Lloyd Prior -- Jeff's father, 
Gretchen Wyler, Gene Lyons, Alan 

Hewitt, John McGiver, Bernard Kates, 
Marjorie Gateson and Kathleen 
Comegys, (Cast varies weekly,) 

Henry Kane (first week) and various 
authors on subsequent weeks. 

First two colorcasts to be directed by 
William A, Graham, after which he 
will alternate with Charles Dubin, 
William M, Altman 
Richard McCracken 
Ronnie Avedon 
(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 









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2 - Credits for 'The Investigator * 


ART DIRECTORS: 

Warren Clymer and, alternate weeks, 

Theodore Cooper. 

TECHNICAL DIRECTOR: 

Lawrence Elikann 

UNIT MANAGER: 

Thomas Madigan 

ASSOCIATE DIRECTOR: 

Jane Fox 

LIGHTING: 

Alan Posage 

AUDIO: 

Fred Christie 

COSTUMES: 

Bob Fletcher 

MAKEUP: 

Dick Smith 

MUSIC SELECTION: 

Bern Meyer 

PRODUCTION BY: 

Gomalco Productions, Inc., in 

association with the NBC-TV Network, 

(alternating weekly with Ramrod 

Productions, Inc,, in association 

with the NBC-TV Network). 

SPONSORS: 

Liggett & Myers Tobacco Company, the 

Radio Corporation of America and 

the Whirlpool Corporation, 

AGENCIES; 

McCann-Erickson, Inc. for Liggett and 

Myers; Kenyon and Eckhardt, Inc. for 

the Radio Corporation of America and 

the Whirlpool Corporation. 

ORIGINATION: 

"Live" from Brooklyn, N. Y. 

PRESS CONTACT: 

Betty Lanigan (New York). 




NBC-New York, 6/2/58 




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MR SYDNEY H EIGES 
ROOM 320 



TRADE 


NEWS 


X-H 


June 3, 1958 


PREMIERE 


1 DOTTO'--QUIZ SHOW IN WHICH DOTS FORM A PICTURE--WILL 
HAVE TUESDAY NIGHT TIME-SPOT ON NBC-TV NETWORK 
UNDER SPONSORSHIP OF COLGATE-PALMOLIVE COMPANY 

"Dotto, n quiz show in which correct answers cause a 
picture to appear "magically" on a screen, will make its nighttime 
debut over the NBC-TV Network Tuesday, July 1 (9 p.m., EDT). 

Jack Narz, who is emcee of the five-times-a-week daytime 
"Dotto" on another network, will serve in the same capacity for the 
weekly Tuesday evening series. 

The program is sponsored by the Colgate-Palmolive Company 
through Ted Bates, Inc., advertising agency. 

Successful contestants may win several thousand dollars 
at a time by a combination of answering questions in a general 
variety of categories and then identifying the picture on the screen. 
Here is how it works: 

Two persons compete, each with a screen on which are 50 
unconnected dots. Neither can see the other's screen but both 
screens are visible throughout the program to the home-viewing 
audience. 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 
















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'Dotto' 


First, a category is named and the challenger, depending 
on his confidence in that field, may choose to answer a question 
worth five, eight or ten dots. If the reply is correct, that number 
of dots is connected and the challenger has e. chance to guess the 
subject of the picture partially formed by the linked dots. Then 
the defending champion goes through toe same procedure. If either 
competitor gives a wrong answer, his selected number of dots is 
attributed to his rival's picture screen. Identifications are given 
in writing so that neither contestant will give &n inadvertent tip 
to the other. Both are free, at any point during the program, to 
press buzzers indicating a decision on identification of a picture. 

If there is a tie, the value of scores in the next round 
is doubled. The winner's payoff in the first round is $100 per 
unused dot. Thus, if he can identify the subject of the picture in 
20 dots, he receives $100 apiece for each of the remaining 30 dots. 

If this situation should arise in a second round, it would pay off 
at $200 per dot and in a third round at $300 per dot. 

Home viewers may participate iu a separate "Dotto” contest 
with a subject apart from that used for <»nstage contestants. Details 
of the home-viewer contest will be announced during the initial 
program. 

Narz, who began his radio careel in 1946, has appeared 
on numerous radio and television shows originating from the Los 
Angeles area. "Dotto” is his first assignment originating from New 
York. 

Ed Jurist is the producer and Jitrry Schnur the director. 
"Dotto" is packaged by Frank Cooper Associates. 

-o- 

NBC-New York, 6/3/58 




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TRADE NEWS 



June 3, 1958 


GENERAL FOODS, LEVER BROTHERS AND GROVE LAB ORDERS HIGHLIGHT 
NBC RADIO NETWORK'S $3,000,000 NET REVENUE IN SPRING SALES 

Highlighted by new orders from the General Foods Corporation, 
the Lever Brothers Company and Grove Laboratories, Inc., Spring sales 
on NBC Radio totaling $3,000,000 in net revenue were announced today 
by William K. McDaniel, Vice President in charge of NBC Radio Network 
Sales. 

General Foods ordered a campaign for Jell-0 effective 
May 26. The order, through Young and Rubicam, Inc., calls for 38 
participations a week in daytime programs on an alternate week basis 


extending over 38 weeks. 

An earlier order by General Foods, also through Young and 
Rubicam, called for eight participations weekly from April l8 to 
May 9 for Calumet Baking Powder. 


Lever Brothers launched a 39-week campaign for Breeze. The 
order, placed through Sullivan, Stauffer, Colwell and Bayles, Inc,, 
calls for 12 participations a week in daytime programs. 

Grove Laboratories ordered campaigns for Grove's Bromo 
Quinine Cold Tablets, Fitch Shampoo and No-Doz. The Bromo Quinine 
order, through the Gardner Advertising Company, of St, Louis, calls 
for 55 announcements a week in various programs for 28 weeks, beginning 

Sept. 28. , v 

(more ) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 



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2 - Radio Sales 


The Fitch schedule, through Cohen and Aleshire, Inc,, calls 
for 512 "Fitch Bandwagon" segments in "Nightline" and "Monitor" over 
50 weeks. The No-Doz order, through the Sidney Garfield Advertising 
Agency, Inc,, of San Francisco, calls for two one-minute partici¬ 
pations a week in "News of the World," 

Other advertisers placing new orders and their 
agencies are: 

The Commercial Solvents Corporation, through Fuller 
and Smith and Ross, Inc., 4l announcements a weekend for six 
weeks in September and October, These include "Star Dust" and 
sports segments in "Monitor." 

The Chap Stick Company, through the Lawrence C, 

Gumbinner Advertising Agency, Inc., three one-minute partici¬ 
pations a week in "News of the World" for 13 weeks, starting 
Oct. 31. 

The Texas Company, through Cunningham and Walsh, 

Inc,, 38 30-second announcements in "Monitor" on the July 4 
weekend. 

The Edison Electric Institute, through Fuller and 
Smith and Ross, Inc., a saturation campaign on the weekends 
of Sept. 6 and 13 , 

Food Specialties, Inc., through Charles F. Hutchinson, 
Inc,, of Boston, 20 one-minute announcements for "Appian 
Way Pizza" in "Monitor" between Sept. 14, 1958 , and Aug. 30 , 

1959. 


(more) 



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3 - Radio Sales 


Cool Ray Sunglasses, through Sutherland-Abbott, 
nine "Star Dust" and sports segments in "Monitor" on the 
weekends of May 24 and 31* and June 14, 21 and 28. 

The Scholl Manufacturing Company, through Donahue 
and Coe, Inc,, two one-minute announcements weekly in "Bert 
Parks' Bandstand" for 13 weeks. 

Mack Trucks, Inc,, through Doyle Kitchen and 
McCormick, Inc., 40 participations in "Monitor" between 
June 27 and Aug. 31. 

Sterling Drug, Inc., through the Thompson-Koch 
Company, Inc., two one-minute participations weekly in "Life 
and the World" for 13 weeks. 

The Florists' Telegraph Delivery Association, 
through Grant Advertising, Inc., a saturation campaign of 
50 announcements May 7 through 10. 

The Savings and Loan Foundation, Inc., through 
McCann-Erickson, Inc., 32 one-minute participations in 
"Monitor" on the June 27 weekend. 

The Chrysler Corporation, through the Leo Burnett 
Company, Inc., a saturation campaign in "Monitor" in April. 

The Simmons Company, through Young and Rubicam, 

Inc., a saturation campaign in various programs during the 
week of June 5. 

The C. H. Musselman Company, through Arndt, Preston, 
Chapin, Lamb and Keen, Inc., two 30-second participations a 
week in "Bert Parks' Bandstand" for a total of 12 weeks 
between Sept. 8, 1958, and May 22, 1959. 

(more) 



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4 - Radio Sales 


Armour and Company, for Dial Soap, through Foote, 
Cone and Belding, 57 six-second announcements a week for 
eight weeks, beginning June 16, 

The Vick Chemical Company, for Vicks VapoRub, 
through Morse International, Inc,, 60 six-second announce¬ 
ments a week for 20 weeks starting Sept. 15. 

The Gillette Safety Razor Company, through Maxon, 
Inc., sponsorship of the 1958 All-Star Baseball Game on 
July 8. 

North American Van Lines, Inc,, through the 
Applegate Advertising Agency, Inc., of Muncie, Ind., an ex¬ 
tension of its schedule in ’’Monitor" from May 17 to Dec. 28. 

The Voice of Prophecy renewed its Sunday religious 
program of that name for 52 weeks, starting June 1. The 
renewal order was placed through the Milton Carlson Company, 
of Los Angeles, 

The R. J, Reynolds Tobacco Company, through the 
William Esty Company, Inc., renewed "Grand Old Opry" for 52 
weeks, starting July 5* with the usual 13-week-cycle 
privileges. 

The Brown and Williamson Tobacco Corporation, 
through Ted Bates and Company, Inc., renewed quarter sponsor¬ 
ship of "NBC News-on-the-Hour" for an additional 13 weeks, 
through Sept. 26. 

Midas, Inc,, through Bozell and Jacobs, Inc., of 
Chicago, also renewed quarter sponsorship of "NBC News-on-the- 
Hour" for eight weeks, effective June 6. 

-o- 

NBC-New York, 6/3/58 






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"SHIRLEY TEMPLE'S STORYBOOK" SCHEDULE 
ANNOUNCED FOR THE REMAINDER OF 1958 


The schedule for the NBC-TV Network’s filmed series, 

"Shirley Temple’s Storybook" through Dec. 21, 1958, has been 

announced by its producers (Henry Jaffe Enterprises, Inc., in 

association with Screen Gems, Inc.). 

♦ 

It will be as follows: 

Tuesday, July 15 -- "The Little Lame Prince" 

(8 to 9 p.m., EDT), 

Tuesday, Aug. 19 -- "The Magic Fishbone" 

(8 to 9 p.m., EDT). 

Wednesday, Sept. 10 -- "The Wild Swans" 

(8 to 9 p.m., EDT). 

Friday, Oct, 3 — "Ali Baba" (7:30 p.m. to 8:30 p.m., 

EDT). 

Monday, Oct, 27 -- "Rapunzel" (7:30 p.m. to 8:30 p.m., 
EDT), 

Wednesday, Nov. 12 -- "Hiawatha" 

(7:30 to 8:30 p.m., EDT). 

Tuesday, Nov, 25 -- "The Emperor's New Clothes" 

(8 to 9 p.m., EDT), 

Sunday, Dec, 21 -- "Mother Goose" (a musical) 

(8 to 9 p.m., EDT). 


NBC-New York, 6/3/58 


















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SCIENCE PANS WILL ’WATCH MR, WIZARD' IN NEW SUMMER TIME-PERIOD; 

SERIES WILL OFFER SELECTED REPEAT PROGRAMS FROM PAST SEASON 

A varied Summer assortment of science-made-easy programs 
will be offered up by science-master Don Herbert on ’’Watch Mr. 

Wizard Sundays, fro m June 8 through Aug, 31 * All programs are re¬ 
peat telecasts selected from the 1957-58 season. 

Sunday, June 8 , Mr. Wizard will demonstrate "Static 
Electricity" at 1 p.m., EDT, Beginning Sunday, June 15 , the program 
will take a new time period, 4-4:30 p.m,, EDT. Following is the 
schedule through Aug. 31. 

Sunday, June 15 -- "Sound" 

Sunday, June 22 -- "Flying" 

Sunday, June 29 -- "Carbon Dioxide" 

Sunday, July 6 -- "Heat and Cold" 

Sunday, July 13 -- "Senses" 

Sunday, July 20 -- "Vacuum" 

Sunday, July 2? -- "Geology" 

Sunday, Aug. 3 -- "Musical Instruments" 

Sunday, Aug. 10 -- "Surface Tension" 

Sunday, Aug. 17 -- "Weather" 

Sunday, Aug. 24 -- "Acids" 

Sunday, Aug. 31 -- "Astronomy" 

-o- 

NBC-New York, 6/3/58 







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STORY OF ITALIAN POSTWAR RENASCENCE 
SCHEDULED FOR ‘OUTLOOK’ JUNE 15 

The story of the Italian postwar industrial renascence 
-- focusing on Milan -- will be told on "Outlook" Sunday , 

June 15 ) narrated by Chet Huntley (NBC-TV Network, 6:30-7 p.m., 
EDT). 

Opening shots of the traditional old sections of Milan 
will be contrasted with the dramatic changes that have taken 
place in the city since the end of World War II. 

Films of steel mills, auto and motor scooter plants, 
the stock market (Milan is the financial capital of Italy) and 
the building of Italy's tallest skyscraper (32 stories) will be 
included in the report. 

In addition, the "Outlook" presentation will show the 
inducements such as free nurseries, free clinics and attractive 
dining rooms which are offered by large companies to attract 
hard-to-find skilled labor. 

PANEL CHOSEN TO INTERVIEW MENSHIKOV ON 'MEET THE PRESS' 

John Hightower of the Associated Press, May Craig of 
the Portland (Me.) Press-Herald, Clifton Daniel of the New York 
Times and Lawrence Spivak will comprise the panel to interview 
Mikhail Menshikov, Russian ambassador to the United States, on 
"Meet the Press" Sunday, June 8 (NBC-TV Network, 6-6:30 p.m., 

EDT; NBC Radio as part of "Monitor," 6:30-7 p.m., EDT). 

Ned Brooks will moderate the program. "Meet the Press" 

is a Public Affairs presentation of NBC News. 

NBC-New York, 6/3/58 


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ANDREW ROSS IS NAMED TO NEW POST OP ART DIRECTOR, 

SALES PLANNING, NBC-TV NETWORK SALES 

Andrew Ross has been appointed to the new position of 
Art Director, Sales Planning, NBC Television Network Sales, it 
was announced today by Dean Shaffner, Director, Sales Planning, 
NBC Television Network Sales. 

Mr, Ross comes to NBC from the American Broadcasting 
Company, where he had been Art Director for more than 11 years. 
He joined the ABC art department in 1946 and two years later 
was promoted to Art Director, Sales Presentations. In 1953* he 
was appointed Art Director, Advertising and Promotion and Sales 
Development, a position he held until he joined NBC. 

Mr. Ross, who is 37 * was graduated from the Cooper 
Union Art School in 1941 and served in the U. S. Army for three 
years. He is married and lives in Norwalk, Conn., with his 
wife and two children. 


NBC-New York, 6/3/58 






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COUNCIL FOR BETTER BROADCASTS GIVES DOUBLE 
SALUTE TO !'SHIRLEY TEMPLE'S STORYBOOK” 


The American Council for Better Broadcasts, at 
its recent convention in Columbus, Ohio, selected the 
NBC-TV Network’s "Shirley Temple's Storybook” series as 
the top program in the irregularly scheduled programs 
category. The 1958 judgment was based on reports from 
6,879 monitors in 30 states, totaling 37,642 opinions. 

"Shirley Temple's Storybook" also was picked as 
the leading children's program. 

The Council, in making its awards, also Included 
this comment on "Beauty and the Beast": "a relief from 
realism for those who still have some imagination." 

-o- 


NBC-New York, 6/3/58 









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CREDITS FOR 'THE WESTERN' ON 'WIDE WIDE WORLD' 


TIME: 

NBC-TV, Sunday, June 11 (4-5*.30 p.m., 

EDT) 

FORMAT: 

A 90-minute look at Westerns, the 

people who make them, and the reasons 

they have stood the test of time. 

SPONSOR: 

(for entire series) 

General Motors 

AGENCY: 

McManus, John & Adams, Inc. 

EXECUTIVE PRODUCER: 

Barry Wood 

PRODUCER: 

Ted Rogers 

HOST: 

Dave Garroway 

DIRECTOR: 

Van Fox 

WRITER: 

Harold Azine 

ASSOCIATE WRITER: 

Gene Wyckoff 

MUSIC CONDUCTED BY: 

James Fagas 

EXECUTIVE STAFF: 

Arch Robb and Ed Wilbur 

TECHNICAL SUPERVISOR: 

Bob Daniels 

UNIT MANAGER: 

Bill Lynch. 


-o- 


NBC-New York, 6/3/58 










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|fl[|i][|J TRADE NEWS 

J PET 


June 4, 1958 

4 ADVERTISERS PLACE NEW ORDERS WITH ’TODAY' PROGRAM; 
ONE ORDERS CAMPAIGN ON 'JACK PAAR SHOW' 


Four advertisers have placed new orders with the NBC-TV 
Network's "Today" show, including a 52-participation order from Grove 
Laboratories, and one advertiser also ordered a campaign on "The 
Jack Paar Show" during the past week, it was announced today. 

The advertisers placing the new orders and their agencies 

are: 


Grove Laboratories, Inc., for its Fitch hair products and 
4-Way Cold Tablets, through Cohen and Aleshire, Inc., has ordered 
52 participations on "Today" starting in October and continuing 
through March, 1959. 

The Howard Johnson Company, through N.W. Ayer and Son, Inc., 
has ordered 10 participations on "Today" starting June 4. 

Time, Inc., for Time Magazine, through Maxwell Sackheim and 
Co., Inc., has ordered six participations on "Today" and three parti¬ 
cipations on "The Jack Paar Show" during June. 

The American Can Company, through Compton Advertising, Inc., 
has ordered four participations on "Today" during September. 


o 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 








NBC 



TELEVISION NEWS 

June 4, 1958 


PREMIERE 


‘HAGGIS BAGGIS,' MONDAY NIGHT COLORCAST QUIZ SHOW EMCEED BY 
JACK LINKLETTER, WILL START ON NBC-TV NETWORK JUNE 30 


"Haggis Baggis," a weekly colorcast quiz series featuring 
a two-part audience-participation game and a home-audience jackpot, 
will have its premiere on the NBC-TV Network Monday, June 30 j 
( 7:30-8 p.m., EDT). 

Master of ceremonies for the new Monday night quiz show will 
be Jack Linkletter, 20-year-old son of TV and radio star Art 
Linkletter. The series will originate at NBC's Ziegfeld Theatre in 
New York. (A Monday-through-Friday daytime "Haggis Baggis" series 
will be colorcast at 2:30-3 p.m., EDT, over the NBC-TV Network, also 
beginning June 30 . Further details of the daytime show will be 
announced.) 

The show will be under the supervision of its creator and 
executive producer Joe Cates, who has been identified with such quiz 
games as "$64,000 Question," "$64,000 Challenge" and "Stop the 
Music." 

Four panelists, chosen from the studio audience, will 

participate in "Haggis Baggis," each in turn answering questions 

chosen from a large board. A correct answer removes part of the 

board, revealing a small portion of a large photograph underneath. 

The first person to identify the photograph is the winner. 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 























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2 - VHa&gis Baggls* 


The winner and the runner-up, that contestant having the 
largest number of correct answers, then are shown two sets of prizes - 
Haggis and Baggis,— both of approximately the same value, but 
different in content. One set will be filled with luxury prizes, the 
other with utility prizes. 

The winner makes his choice of the sets of prizes, but his 
choice is kept secret from the runner-up. If the runner-up then 
makes the same selection as the winner, he gets nothing. If he picks 
the prize the winner passed up, he keeps the merchandise of his 
choice,. 

The home jackpot will be won by the person whose postcard 
is picked from a drum. One selection will be made during each 
program. 




NBC-New York, 6/4/58 




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NBC-TV NETWORK PROGRAM 


CREDITS FOR 1 OUTLOOK 1 PROGRAM 


PROGRAM: 

TIME: 

FORMAT: 


NARRATOR: 

PRODUCER: 

CAMERAMAN: 

DIRECTORS: 

WRITER: 

NBC PRESS REPRESENTATIVE: 


ON ITALIAN INDUSTRIAL RENASCENCE 


"Outlook" 

NBC-TV Network, Sunday, June 15 , 
6:30-7 p.m., EDT. 

Story of the Italian postwar Indus¬ 
trial renascence -- focusing on 
Milan. The traditional old sections 
of Milan will be contrasted with the 
dramatic changes that have taken 
place in the city since the end of 
World War II, 

Chet Huntley. 

Reuven Frank. 

Morton Heilig. 

Jack Sughrue, George Murray. 

Piers Anderton. 

Bud Rukeyser (New York). 

o- 


NBC-New York, 6/4/58 












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NBC-TV AND RADIO TO CARRY MACMILLAN*S ADDRESS 


Prime Minister Harold Macmillan of Great Britain will 
deliver his first major address — after his arrival for an official 
visit in the United States -- Sunday, June 8 at DePauw University in 
Greencastle, Ind. (NBC-TV Network, 6:30 p.m,, EDT; NBC Radio as part 
of "Monitor,” 10:30 p.m., EDT). 

The prime minister will be introduced by Dr. Russell J. 
Humbert, president of DePauw University, and will receive an honorary 
degree. 

-o- 

KINFOLK 

Prime Minister Harold Macmillan of Great Britain may be a 
distant relative of Daniel Boone, 

NBC News Correspondent Robert Abernethy reported from 
London today (June 4) that records from Owen County, Ky., indicate 
that Macmillan 1 s mother was born in Indiana and his maternal grand¬ 
father, born in Kentucky, was one of the first medical graduates of 
what is now DePauw University in Greencastle, Ind., -- where, 
coincidentally, Macmillan will deliver a major address Sunday, June 8 
(NBC-TV Network, 6:30 p.m., EDT; NBC Radio as part of "Monitor," 

10:30 p.m., EDT). 

-o—- 


NBC-New York, 6/4/58 














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CREDITS FOR >CLUB OASIS 1 SERIES STARRING SPIKE JONES 


PROGRAM: 

"Club Oasis Starring Spike Jones with Helen 

Grayco and the Band That Plays For Fun." 

TIME: 

NBC-TV Network, alternate Saturdays (starting 

June 7), 9-9:30 p.m., EDT. 

STAR: 

Spike Jones. 

FEATURED ARTISTS: 

Helen Grayco, Joyce Jameson, Billy Barty, 

George Rock, Gil Bernal, Carl Fornia and 

Jad Paul. 

PRODUCER-DIRECTOR: 

Dik Darley 

ASSOCIATE DIRECTOR: 

Clay Daniel 

COSTUMES: 

Ray Agahyan 

TECHNICAL DIRECTOR: 

Joe Conn 

LIGHTING: 

A1 Scarlett 

SPONSOR: 

Oasis Cigarettes 

AGENCY: 

McCann-Erickson, Inc. 

ORIGINATION: 

NBC-TV Network studios, Burbank, Calif. 


-o- 


NBC-New York, 6/4/58 










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[MjM TRADE NEWS 


June 6 , 1958 


R. J. REYNOLDS CO. AND TONI CO. RENEW AS ALTERNATE-WEEK 
SPONSORS OF 'PEOPLE ARE FUNNY' ON NBC-TV NETWORK 


"People Are Funny," the highly popular audience-participation 
program now in its fourth season on the NBC-TV Network, has been 
renewed for the 1958-59 season by its alternate-week sponsors, the 
R. J. Reynolds Tobacco Company and the Toni Company. The renewals 
were announced today by Walter D. Scott, Vice President, NBC Television 
Network Sales. 

The R, J. Reynolds' renewal marks the company's third 
consecutive season with the program. The Toni Company has been 
associated with "People Are Funny" since its NBC-TV debut September, 
1954 . 

("People Are Funny," starring Art Linkletter as stuntmaster, 
is telecast Saturdays, 7:30-8 p.m,, EDT). 

The renewal order for R. J. Reynolds, effective Saturday, 
Sept. 13 , was placed through the William Esty Company. The Toni 
Company's renewal, effective Saturday, Sept. 20, was placed through 
North Advertising, Inc. 












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TRADE NEWS 



June 6, 1958 


PREMIERE 


’LUCKY PARTNERS 1 TO START JUNE 30 ON NBC-TV NETWORK 

Home Viewers of New Monday-through-Eriday Daytime Show 
Have Chance to Win 1,500 Prizes Each Week 

"Lucky Partners," a new audience-participation show in 
which home viewers have the chance to win 1,500 prizes each week, 
will start as a Monday-through-Friday daytime series on the NBC-TV 
Network starting Monday, June 30 (2 to 2:30 p.m., EDT). 

Carl Cordell, a newcomer to network television, will be 
the emcee. He has been a variety and quiz show emcee in his native 
state. North Carolina, and in Washington, D. C. 

A studio quiz contest employing a giant board of five 
columns of numbers will serve as the medium for the coast-to-coast 
audience participation in "Lucky Partners." Questions answered by 
five panelists determine which numbers are put into play. These 
numbers will enable home viewers, using bingo-type playcards in 
which a dollar bill serial number is the key figure, to complete the 
called-for pattern and become eligible for the giant giveaway. 

The program is prepared to award as many as 300 home prizes 
daily, plus five weekly grand prizes. Those in the studio audience 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 








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also may compete for prizes by completing the playcard pattern, 
while the panelists will receive cash awards for the questions they 
answer correctly. 

The jackpot chances of the home and studio players ride 
with the answers given by the five panelists -- hence the title 
"Lucky Partners." 

"Lucky Partners" is a Martin and Allan Stone production, 
in association with the NBC Television Network. Carl Jampel will be 
the producer and Dick Schneider the director. The series will 
originate in NBC studios in New York. 

-o- 

NBC-New York, 6/6/58 






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TELEVISION NEWS 



June 6, 1958 


'YOUTH WANTS TO KNOW* WILL FILM FIVE PROGRAMS IN MOSCOW WITH 
U. S. STUDENTS THERE INTERVIEWING SOVIET PERSONALITIES 

"Youth Wants to Know," award-winning NBC Public Affairs 
program, will film five programs in Moscow this July, it was announced 
today by Edward Stanley, Director of Public Affairs. 

"On each program," Mr. Stanley announced, "American students 
in Moscow will interview a leading Soviet personality in the fields of 
science, education, public health, industry and the arts -- people 
such as Dr. Aleksandr Nesmeyanov, President of the Soviet Academy of 
Sciences; Dr. Ivan G. Petrovsky, Rector of Moscow University; Dr. 

Maria Kovrigina, Cabinet Minister of Health; and Galina Ulanova, world 
renowned prima ballerina. " 

Theodore Granik, founder and producer of "Youth Wants to 
Know," said the five telecasts will continue the program's extensive 
coverage of Soviet affairs. "Two recent features," he said, "were 
our interviews with three Soviet scientists immediately after the 
first Sputnik launching, and with Ambassador Mikhail Menshikov, in 
his first American television appearance." 

(more) 


PRESS DEPARTMENT. NATIONAL BROADCASTING COMPAN Y,30 ROCKEFELLER PLAZA, NEW YORK 20, NE W Y O R K 












2 


'Youth Wants to Know' 


Mr. Stanley also announced that next week the "Youth Wants 
to Know" unit will film the first of five programs in the United 
States in which Soviet students will interview leading American 
figures. These films will be shown on television in Russia. The 
first will be made with Senator Allen J. Ellender (D.-La.). 

Making the trip to the Soviet Union, in addition to Mr. 
Granik and Mr. Stanley, will be Sylvan M. Marshall and Julian A. 
Bartolini, assistant producers; Margee McGranaghan, production 
assistant; and Carlo Maggi, photographer. Dates of the telecasts 
will be announced after filming is completed, 

"Youth Wants to Know" is a Public Affairs presentation of 
NBC News — Sundays on the NBC-TV network, 3-3:30 p.m., EDT, and on 
NBC Radio as part of "Monitor," 10:30-11 p.m,, EDT. 




NBC-New York, 6/6/58 








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June 6, 1958 

TWO NEW MEMBERS ELECTED TO NBC BOARD OF DIRECTORS 

Election of two new members to the Board 
of Directors of the National Broadcasting Company 
was announced today by Robert W. Sarnoff, Presi¬ 
dent of NBC. The new Directors are: 

Andre Meyer, Senior Partner of Lazard 
Freres & Company, investment bankers, New York. 

Paul M, Mazur, Partner, Lehman Brothers, 
investment bankers. New York. 

-o- 


PRESS DEPAUMEN1. NATIONAL BROADCASTING COMPANY, 30 


ROCKEFELLER PLAZA, NEW YOSK 


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NATIONAL BROADCASTING COMPANY SIGNS FIVE-YEAR 
CONSULTANCY CONTRACT WITH FRANK M. RUSSELL 

FOR RELEASE MONDAY A,M tJ JUNE 9 

The National Broadcasting Company has signed a five-year 
consultancy contract, effective July 1, with Frank M. Russell, NBC 
Vice President, Washington, it was announced today by Robert V/. 
Sarnoff, President of NBC. 

M We have entered into this contract with Mr. Russell in 
order to assure ourselves of his services beyond his normal retirement 
date in i960. In his capacity as a consultant, he will continue to 
represent NBC in Washington," Mr. Sarnoff said, 

Mr. Russell, who is resigning as an NBC Vice President in 
order to establish his own independent consulting business, joined 
the company in 1929 at the invitation of its first President, Merlin 
H. Aylesworth. Born in Lohrville, Iowa, on June 23, 1895, he studied 
agiiculcure and journalism at Iowa State College, and entered news¬ 
paper work after World War I service. 

A close friend, Charles W. Pugsley of Nebraska, brought 
Mr. Russell to Washington as his assistant when he became Assistant 
Secretary of Agriculture in 1921. Mr. Russell organized and ran the 
Department of Agriculture press services, setting up the first radio 
news service in government. He later served as Assistant to 
Agriculture Secretaries Wallace (the elder). Gore, Jardine and Hyde. 


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THE NBC WEEK-END RADIO SERVICE 


June 6, 1958 


"monitor” reporters criss-crossed the globe for many novelty 

FEATURES FOR THE NBC RADIO NETWORK’S WEEKEND SERVICE 


During the past year, reporters for "Monitor" -- the NBC 
Radio Network’s weekend service -- have criss-crossed the globe in 
search of features for the program, which marks its third anniversary 
Sunday, June 15 « 

Following are notes on some of the places they’ve visited 
and the people they have interviewed: 

-- Interviewed a Spanish American war veteran who rode up 
San Juan Hill with the Rough Riders. 

-- Cruised along the Danube International Riverway. 

-- Descended into a London sewer to talk to the "flushers 
and drainers" there. 

-- Told the story of a hard-working family during "lambing 
time" at a sheep ranch near Billings, Mont. 

-- Presented an eyewitness account of the ritual of fire¬ 
walking from a native village in Suva, Fiji Islands. 

-- Took a trip through the atomic bomb tunnel in the side 
of a mountain at Camp Mercury, Nevada, where an underground A-bomb 
was detonated, 

-- Visited Great Whale River, an Eskimo community on the 
Eastern Coast of Hudson's Bay in Canada, 

(more) 

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 



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-- Went "South of the border" for a report on the sights 
and sounds of Mexico. 

-- Aboard the U. S. S, Arneb in the Antarctic, interviewed 
scientific leaders on the progress of U. S. and Soviet programs for 
International Geophysical Year in the polar regions, 

-- Attended a meeting of the Ku Klux Klan near Greensboro, 

N.C. 


-- At Oakland, Calif,, observed the operation of the 
world’s only school where civilians can study deep sea diving. 

-- Told the story of "Telephone Samaritans," a suicide- 
prevention service in London which has saved hundreds of lives. 

-- Went into an industrial laboratory's "space chamber" 
to hear the reactions of a scientist as he made a simulated trip to 
outer space. 

("Monitor" is broadcast on the NBC Radio Network Fridays, 
8-10 p.m.j Saturdays, 8 a.m.-12 midnight; and Sundays, 10:30 a.m.- 
12 midnight, EDT.) 


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13 'WAGON TRAIN' SHOWS TO BE REPEATED IN SUMMER 


A series of 13 "Wagon Train" shows has been selected for 
Summer re-run on the NBC-TV Network from July 2 through Sept. 24, 
Wednesdays (7:30-8:30 p.m., EDT). Ward Bond as Major Seth Adams and 
Robert Horton as Flint McCullough are regular stars of the show. 

Titles, dates and guest stars on the Summer repeats are: 

- "Willy Moran Story" starring Ernest Borgnine. 

- "Les Rand Story," Sterling Hayden. 

- "Nels Stack Story," Mark Stevens and Joanne Dru. 

- "Mary Halstead Story," Agnes Moorehead. 

- "Emily Rossiter Story," Mercedes McCambridge. 

- "Riley Gratton Story," Guy Madison. 

- "Julia Gage Story, "Ann Jeffries and Bob 
Sterling. 

- "Charles Avery Story," Farley Granger. 

- "Luke O'Malley Story," Keenan Wynn. 

- "Jesse Cowan Story," George Montgomery. 

Sept, 10 -- "Clara Beauchamp Story," Nina Foch. 

Sept. 17 -- "Annie MacGregor Story," Jeannie Carson. 

Sept. 24 -- "Sacramento Story," Linda Darnell and Dan 

Duryea 


July 

2 

July 

9 

July 

16 

July 23 

July 

30 

Aug. 

6 

Aug. 

13 

Aug. 

20 

Aug. 

27 

Sept. 

3 

Sept. 

10 

Sept. 

17 

Sept. 

24 


-o 


NBC-New York, 6/6/58 

























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TELEVISION NEWS 



PREMIERE 
__ 


June 6, 1958 


JOEY BISHOP AND EVERLY BROTHERS TO BE GUESTS 
ON PREMIERE OP 'BOB CROSBY SHOW' 


Bob Crosby will present comedian Joey Bishop and the singing 
Everly Brothers as guests on the premiere "Bob Crosby Show" Saturday, 
June 1 -^ (NBC-TV Network colorcast, 8-9 p.m., EDT). The series, which 
stars Crosby with Broadway song-and-dance comedienne Gretchen Wyler, 
takes the time period of the vacationing "Perry Como Show." 

The opening show will start with the ensemble in a produc¬ 
tion of "S'Wonderful," Crosby also will sing "Return to Me," "Body 
and Soul," "i Cover the Waterfront" and, with Miss Wyler, "it’s All 
Right With Me." Crosby will be joined by the singers, dancers and 
orchestra in a medley of tunes made memorable by Crosby's "Bobcats 
Band." They include "Muskrat Ramble" played by the orchestra, "Big 
Noise Prom Winnetka" sung by Crosby, and "South Rampart Street 
Parade," a production number with Crosby, the singers and dancers. 

In another segment of the show Miss Wyler will be featured 
in a dance routine. The Everly Brothers' songs will include "All I 
Have to do Is Dream" and "Claudette." 

The "Bob Crosby Show" will be produced by Louis DaPron, 

directed by Cort Steen and written by Hugh Wedlock and Howard Snyder. 

The orchestra will be directed by Carl Hoff. Peter Gennaro will be 

choreographer and Clay Warnick choral director. 

-o- 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 













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NEWS 


June 9, 1953 


•CONCENTRATION,' AUDIENCE-PARTICIPATION PROGRAM BASED 
ON GAME OP SAME NAME, WILL START ON NBC-TV NETWORK 
JULY 28 AS MONDAY-THROUGH-FRIDAY DAYTIME SERIES 

"Concentration," a new entertainment game, will make 
its debut on the NBC-TV Network, Monday, July 28 , Carl Lindemann 
Jr., Director, Daytime Programming, NBC Television Network, 
announced today. 

The new show will be seen from 11:30 a.m. to 12 noon, 

EDT, Mondays through Fridays. It replaces "Truth or Consequences." 

"Concentration" will be produced for NBC-TV by Barry 
& Enright. The host will be announced later. 

"Concentration" is based on the children’s game of the 
same name, Mr. Lindemann explained. 

In the studio, however, a large board will contain 
numbers from 1 to 30. Two contestants play at a time. 

A contestant calls a pair of numbers; for example, 

"three" and "nine." The numbers will appear on three-sided 
wedges on the board. 

When the numbers are turned, pictures of certain 
prizes are revealed -- cabin cruisers, strings of pearls, and 
such. If the pictures match -- such as two cabin cruisers -- 
the items are credited to that contestant. 

(more) 

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 













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Then, the third sides of the numbers are revealed. 

These show part of a picture and word puzzle -- or "rebus" -- 
which encompasses the whole board when finally revealed. 

Contestants therefore try to obtain matching prizes 
for two purposes. First, to have the prize added to their list. 
And second, to try to guess the poem, saying or riddle contained 
in the picture puzzle. 

The contestant guessing this mystery puzzle wins all 
the gifts credited to him. The loser forfeits all accumulated 
gifts, but wins a consolation prize. 

Winners have the privilege of continuing to play until 

defeated. 


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TELEVISION NEWS 



June 9, 1958 

EVENING COLORCASTS (EVERY NIGHT) AND DAYTIME 
COLORCASTS (MONDAYS THROUGH FRIDAYS) ANNOUNCED 
FOR NBC-TV NETWORK'S SUMMER SCHEDULE 

The National Broadcasting Company today announced its color 
television schedule for the Summer season, calling for colorcasts 
every night of the week, a full hour of daytime color Mondays through 
Fridays, and a major increase in color hours over the Summer of 1957- 

Many of the NBC-TV Network's most popular programs will go 
before the color cameras this Summer, with the objective of providing 
the widest possible exposure to color television. 

A highlight of the Summer color schedule is the new, full- 
hour mystery program, "The Investigator," originating live in New 
York. It stars Lonny Chapman in the title role and Howard St. John 
as Chapman's father. "The Investigator" is presented Tuesday evenings 
(8-9 p.m., EDT). 

Another new program highlighting the color line-up is "The 
Bob Crosby Show," starring the singer-bandsman with song-and-dance 
commedienne Gretchen Wyler. The musical variety hour also will 
feature guest stars who will perform their own specialties and join 
the show's regulars in song, dance and light comedy. "The Bob Crosby 
Show" is scheduled for Saturday nights (8-9 p.m., EDT), beginning 
June 14. 

(more) 


PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY. 30 


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2 - Summer Colorcasts 


"Steve Allen Presents Eydie Gorme and Steve Lawrence" will 
be presented during the Summer as a color highlight, Sundays 
(8-9 p.m., EDT), 

"The Chevy Show" continues through the Summer as a color 
feature. It will star Edie Adams, Janet Blair, Dorothy Kirsten and 
John Raitt. Comedian Stan Freberg and the comedy team of Rowan and 
Martin will rotate as features of this show, which will be colorcast 
Sundays (9-10 p.m., EDT). 

Also on the Sunday night color line-up (7-7:30 p.m., EDT) 
is "Noah's Ark," color film series produced by Jack Webb, repeating 
episodes already shown on the NBC-TV Network. The series is based on 
the experiences of two veterinarians and the animals they treat. 

The popular audience-participation show, "Tic Tac Dough," 
continues on Thursday (7:30-8 p.m., EDT) as part of the color schedule. 
"The Price is Right," an established Monday night NBC color favorite, 
moves into a new time-spot beginning June 26, going to Thursday night 
(10-10:30 p.m., EDT). 

"The Big Game," a new weekly colorcast quiz series, joins 
the Summer line-up on Friday, June 13 (7:30-8 p.m., EDT). The series, 
built on the theme of an African big-game hunt, will originate from 
NBC's Color City studios in Burbank, Calif. 

"Kraft Mystery Theatre," a continuation of the oldest live 
dramatic program in television, continues as a Wednesday night high¬ 
light (9-10 p.m., EDT). 


(more) 



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3 - Summer Colorcasts 


A new game program, "Haggis Baggis," will be colorcast 
Mondays through Fridays (2:30-3 p.m., EDT), beginning June 30, and 
also appears on the nighttime schedule on Mondays (7:30-8 p.m., EDT). 
In this game, four contestants attempt to identify the concealed 
photograph of a well-known personality, famous object, or location, 
with portions revealed progressively as contestants correctly answer 
questions. 

Rounding out the Monday-through-Friday daytime color 
schedule is another new entry, "It Could Be You" (12:30-1 p.m., EDT). 
It is a "stunt" show in which surprise reunions are arranged between 
unsuspecting members of the studio audience and relatives and friends 
they have not heard from in years. The show switches from black and 
white to color on June 30. 


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NBC-New York, 6/9/58 




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NEWS 


June 9, 1958 

11 THE LITTLE LAME PRINCE" ON "SHIRLEY TEMPLE'S STORYBOOK" 

WILL STAR REX THOMPSON (IN TITLE ROLE), LORNE GREENE, 

JOAN WELDON, JAMES MITCHELL AND ANNA LEE 

"The Little Lame Prince," the classic story by Dinah Maria 
Mulock Craik, will be the "Shirley Temple's Storybook" feature of 
Tuesday, July 15 (NBC-TV Network, 8 p.m., EDT), with Rex Thompson, 
the boy actor, in the title role. The full-hour adaptation by S. S. 
Schweitzer also will star Lome Greene, Joan Weldon, James Mitchell, 
and Anna Lee. 

Prince Dolor (Rex Thompson), injured in infancy in a 
carriage wreck which killed his parents, has been hidden for 10 years 
in a tower by his uncle (Greene). The people of Grauthenia, of which 
the Prince is rightful ruler, do not know the boy lives, for the 
uncle has assumed the crown. 

Shortly before Dolor's 12th birthday, he is given a magic 
cloak by his Fairy Godmother (Miss Lee) with instructions to go into 
the world to find a dream. Aided by the cloak, Dolor flies to the 
stars, where he is given a second gift -- a pair of magic spectacles 
-- by the Starduster (Whit Bissell), The boy next goes to Grauthenia, 

(more) 


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where he is befriended by Amelia (Miss Weldon), a flower girl, and 
Marko (Mitchell), her sweetheart -- a professed thief. Meanwhile, 
the King discovers the boy is missing from the Hapless Tower and 
sends out his guards to capture the child. Dolor flees for a while 
to the Magic Glen, then to the North Pole, and later returns to 
Grauthenia where he confronts his uncle. Aided by the gifts his 
friends have given him, the boy subdues the false King and comes to 
his rightful throne. 

Others in the cast of the fantasy will include Katherine 
Squire, Jean Engstrom, Peter Forster, Ottola Nesmith, Lloyd Corrigan, 

David Garcia and George Mitchell. 

"The Little Lame Prince" will be directed by Harry Horner. 
The "Shirley Temple l s Story" series is produced by Henry Jaffe 
Enterprises, Inc., in association with Screen Gems, Inc. 

-o- 


NBC-New York, 6/9/58 






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June 9, 1958 

'OUTDOOR EATING' CAMPAIGN OF NBC RADIO NETWORK DRAWS ENTHUSIASTIC 
RESPONSE OF FOOD RETAILERS THROUGHOUT COUNTRY 

The enthusiastic response to the NBC Radio Network's 
"Outdoor Eating" campaign by food retailers across the country indi¬ 
cates that many NBC affiliates will derive considerable benefits from 
the promotion in the form of local sales and good will, George A. 
Graham, Jr., Director of NBC Radio Sales Planning, said today. The 
five-week campaign starts Monday, June 16. 

"Judging by the energetic cooperation of our affiliated 
stations and the interest shown by grocery chains and other retailers 
of products connected with outdoor eating, this campaign will be our 
most successful promotion to date," Mr. Graham said. 

He cited as examples these excerpts from letters and tele¬ 
grams he has already received from station managers: 

Fred Mueller, Manager of Station KSD in St. Louis: 
"Tremendous interest mounting in Outdoor Eating Time promo¬ 
tion. 

Charles Smith, President of Station WTMA in Charleston, 

S.C.: "All supermarket chains tying-in here locally." 


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Dell Lee son. Manager of Station KDYL in Salt Lake City: 

"This is exactly the sort of thing which makes an NBC Station 
outstanding in its community and certainly gives our staff a 
big and important tool in working with the various food re¬ 
tailers who are so concerned with this promotion." 

Mr. Graham said, "Mail like this, and the requests we have 
had for additional window streamers, sales brochures and other promo¬ 
tion materials all point up the need that has long existed for a 
nationwide radio promotion of this type." 

The "Summertime Is Outdoor Eating Time" campaign will be 
launched with a special show on "Bert Parks' Bandstand," highlighting 
in song and comedy the delights of picnicking. The entire 55-minute 
show, entitled "America Outdoors" ( Monday, June 16 , 11:05 a.m. to 
12 noon) will be built around the theme of outdoor eating. It will 
mark the first time that a complete radio program has been devoted 
to a promotion campaign, Mr. Graham said. 

Special features on other programs and a saturation schedule 
of announcements will provide extensive editorial support daily for 
the five-week period. 

-o- 


NBC-New York, 6/9/58 





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COMPANY OP OUTSTANDING PLAYERS RECRUITED FOR 'TODAY IS OURS,' 
NEW MONDAY-THROUGH-FRIDAY DAYTIME SERIAL ON NBC-TV NETWORK 

A company of outstanding players has been recruited from 
television and the Broadway stage for the new daytime dramatic 
serial, "Today Is Ours," which starts Monday, June 30, on the n 
NBC-TV Network (Mondays through Fridays, 3-3:30 p.m., EDT). 

The cast, headed by Patricia Benoit, Patrick O'Neal and 
Ernest Graves, also will include Tom Carlin, Nancy Sheridan, Peter 
Laser, Joyce Lear, Chase Crosley, Martin Blane, Nelson Olmsted, 
Eugenia Rawls, Joanna Roos and Barry Thompson. Other performers 
will join the cast as the story progresses. 

Patricia Benoit will portray Laura Manning, assistant 
principal of Bolton High School and mother of a young son. Patrick 
O'Neal will play Karl Manning, her former husband. Joyce Lear will 
have the part of Manning's second wife and Peter Laser is cast as 
Nick, the son of the first marriage. 

Ernest Graves will be Glenn Turner, an architect who is 
working on a school building project. Chase Crosley and Nancy 
Sheridan play Ellen Wilson and Betty Winters, two teachers at the 
school, and Tom Carlin will enact Peter Hall, boy friend of Ellen 
Wilson. Martin Blane will portray Chester Crowley Sr., whose son 
attends Bolton High School. Eugenia Rawls will play his wife, 

Mary Crowley, and Joanna Roos will have the role of Ellen Wilson's 
mother. Nelson Olmstead will be Ted Brown, Glenn Turner's partner. 
Barry Thompson will play Lester Williams, Laura's father. 




NBC-New York, 6/9/58 



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13 ’RUFF AND REDDY’ CARTOONS TO BE REPEATED 


A series of 13 "Ruff and Reddy" cartoons has been selected 
for re-run on the NBC-TV Network, beginning June 14 (Saturdays, 

10:30 a.m., EDT). Titles and dates of the repeat shows are: 

June 14 -- "introduction" and "Night Plight Fright." 

June 21 -- "Whama Bama Gama Gun" and "The Master Mind of 
Muni Mula." 

June 28 -- "The Mad Monster of Muni Mula" and "The Hocus 
Pocus Focus." 

July ^ -- "Muni Mula Mixup" and "Escape from Muni Mula." 

July 12 -- "The Creepy Creature" and "Surprise in the Skies. 

July 19 -- "Crowds in the Clouds" and "Reddy’s Rocket 
Rescue." 

July 26 -- "Rocket Ranger Danger." (Second episode to be 
announced.) 

-o- 

'ORIGINAL AMATEUR HOUR' TO SALUTE WBZ-TV, BOSTON 

"The Original Amateur Hour" will salute the tenth anni¬ 
versary of Station WBZ-TV, NBC-TV Network affiliate in Boston, Mass., 
by presenting a program with a complete cast of New England talent 
on Saturday, June 14 . The program (NBC-TV Network, 10 p.m., EDT) 
will originate in New York. 

-o- 

NBC-New York, 6/9/53 

















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CREDITS FOR 'THE WHEATIES SPORTS PAGE' ON NBC-TV NETWORK 


PREMIERE: 

Saturday, June 14. 

SCHEDULE: 

Program will precede major sports events 

televised by NBC-TV. It will precede 

Saturday afternoon "Major League Base¬ 
ball" telecasts for seven alternate 

weeks starting June 14 on stations 

carrying the games. It also will 

precede telecasts of the All-Star Base¬ 
ball Game, World Series games, collegiate 

football games, post-season football 

games and professional basketball games. 

FORMAT: 

Theme for each program will come from the 

event that follows. Stories of a 

famous player, game or team will be 

related through film clips and 

interviews. 

HOST: 

Bud Palmer. 

SPOKESMAN FOR SPONSOR: 

The Rev. Bob Richards. 

PACKAGER: 

Sports Programs, Inc. 

PRODUCER-DIRECTOR: 

Jack Lubell. 

ASSOCIATE PRODUCER: 

Craig Gilbert. 

SPONSOR: 

General Mills, Inc. 

AGENCY: 

Knox Reeves Advertising; Inc. 

ORIGINATION: 

New York. 

NBC PRESS REPRESENTATIVE: 

Bob Goldwater, New York. 

NBC-New York, 6/9/58 










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TELEVISION NEWS 



NBC-TV NETWORK COLOR TELECAST SCHEDULE 
June 15 - 21 (All Times EDT) 


Sunday, June 15 

7- 7:30 p.m. -- "Noah's Ark" -- "The Toothless Monkey," 

8- 9 p.m, -- "The Steve Allen Show" -- With Kirk Douglas, Jonathan 

Winters, Joni James, the Hi Lo's and Roy Hamilton. 

9- 10 p.m, -- "The Dinah Shore Chevy Show" -- With Marge and Gower 

Champion and Art Carney. 

Monday, June 16 

3-4 p.m. -- "NBC Matinee Theater" -- "The Odd Ones," starring 
Marilyn Erskine and Darryl Hickman. 

7:30-8 p.m. -- "The Price is Right" -- With Bill Cullen. 

Tuesday, June 17 

3-4 p.m. -- "NBC Matinee Theater" -- "The Man With the Pointed 
Toes," starring Earl Holliman, Vanessa Brown and Joan Tabor. 

8- 9 p.m. -- "The Investigator" -- With Lonny Chapman and Howard 

St. John. 

Wednesday, June 18 

3-4 p.m. -- "NBC Matinee Theater" -- "A Question of Balance," 
starring Paul Langton, Peggy Stewart and Helen Westcott. 

9- 10 p.m. -- "Kraft Mystery Theatre" -- "Now Will You Try for 

Murder?" 

(more) 

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 















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Thursday, June 19 

3-4 p.m. -- "NBC Matinee Theater" --- "The Heart’s Desire," 
starring Kuldip Singh. 

7:30-8 p.m. -- "Tic Tac Dough" -- Jay Jackson is emcee. 

10-10:30 p.m. -- "The Lux Show Starring Rosemary Clooney" -- With 
Jose Ferrer. 

Friday, June 20 

3-4 p.m. -- "NBC Matinee Theater" -- "The Man Without a Country" 
starring Peter Hansen. 

7:30-8 p.m. -- "The Big Game" -- Tom Kennedy is host. 

Saturday, June 21 

8-9 p.m. -- "The Bob Crosby Show" -- starring Bob Crosby and 
Gretchen Wyler with tonight’s guests, Georgia Gibbs and Steve 
Lawrence. 


NBC-New York, 6/9/58 






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FEATURE 



TOM WADE, YOUNG NBC EMPLOYEE, MAKES A FIRST STEP 
TOWARDS POSSIBLE RECORDING FAME 

Tom Wade -- a young Philadelphia baritone who works as a 
photo offset photographer for NBC in New York -- may be well on his 
way to becoming a recording headliner. On Friday, June 13 , his first 
record -- "This Isn’t the First Time," a tune written by NBC-TV star 
Steve Allen and Bob Carroll -- will be released on the Style label. 

Wade, who started as an NBC page boy (which is one of the 
best ways to success a fellow can take in New York, according to 
such page staff alumni as Gordon MacRae, Dick Haymes and Earl 
Wright son), has been waiting six years for this happy day. For all 
those years he has studied singing in Manhattan, worked daytime for 
the network, attended evening classes at Columbia University and day¬ 
dreamed at every possible moment about a career as a singer. 

A graduate of Edward Bok Vocational and Technical High School 
in Philadelphia, Wade is the son of Mr. and Mrs. Isaiah Wade. 

Instrumental background for the new record is provided by 
a quintet headed by NBC staff musician Eddie Safranski. Since Wade 
was one of NBC’s "own boys," the network cooperated with him at every 
turn. 

Wade adds, with excitement, "They’ve even told me that they 
will play it on some of the NBC radio shows once it's released." 

Until that happy time, however, Wade works away in the photo 
offset department, trying to keep his mind on his regular job. 

-o- 

NBC-New York, 6/9/53 


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NBC-RADIO NETWORK PROGRAMS 


BERT PARKS iS HONORED WITH 'TORCH OF HOPE' 

Bert Parks, host of "Bert Parks' Bandstand" on the 
NBC Radio Network, has been awarded the 1958 Sportsmen's Club 
"Torch of Hope" Award of the City of Hope. 

The organization is a non-sectarian group which 
provides free medical treatment and raises funds for medical 
research. The award, which was presented to Parks by George 
Jessel at ceremonies in the Rye Valley Country Club near 
Philadelphia on June 7, was made for his services as national 
radio and television chairman of the group. Previous winners 
of the award have included Bob Hope and the late Ellis Gimbel. 


TWO TEXAS BONUS AFFILIATES ANNOUNCED BY NBC RADIO NETWORK 

Station WVLF in Alpine, Texas, and Station KIUN in Pecos, 
Texas, have become bonus affiliates of the NBC Radio Network, Harry 
Bannister, Vice President in charge of NBC Station Relations announced. 
They will be bonuses to Station KRIG in Odessa, Texas. 

KVLF, owned by Big Bend Broadcasters, Inc,, operates on 
1240 kilocycles with 250 watts power. KIUN, owned by KIUN, Inc., 
operates on 1400 kilocycles, also with 250 watts power. Gene 
Hendryx is general manager of both stations. 




NBC-New York, 6 / 9/58 







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NBC 



TELEVISION NEWS 


June 9, 1953 


CREDITS FOR 'BOB CROSBY SHOW COLORCASTS ON NBC-TV NETWORK 


TIME: 

NBC-TV Network, colorcasts, Saturdays 
8-9 p.m., EDT, from June 14 through 
Sept. 6, 1958. 

FORMAT: 

Musical-variety starring Bob Crosby 

with Gretchen Wyler and guest stars 

GUEST STARS: 

For June 14 -- Everly Brothers and 

Joey Bishop. 

CAST: 

Carl Hoff orchestra. Clay Warnick 

singers, Peter Gennaro dancers. 

PRODUCER: 

Louis DaPron. 

DIRECTOR: 

Cort Steen. 

TECHNICAL DIRECTOR: 

Henry Bomberger. 

WRITERS: 

Hugh Wedlock and Howard Snyder. 

MUSIC DIRECTOR: 

Carl Hoff. 

CHOREOGRAPHER: 

Peter Gennaro. 

CHORAL DIRECTOR: 

Clay Warnick. 

ANNOUNCER: 

Kenneth Roberts 

SCENIC DESIGNER: 

Don Shirley 

COSTUMER: 

Michi 


(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 













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2 - Credits for ^ob Crosby Show 1 


UNIT MANAGER: Jack Petry 

SPONSORS AND AGENCIES: On various dates by the American Dairy 

Association (through Campbell-Mithun, 
Inc.); Kimberly-Clark Corporation, for 
Kleenex Products (Foote, Cone and 
Belding); Knomark Manufacturing Co., 
Inc., for Esquire Shoe Polishes and 
Revlon Nail Care (Emil Mogul Co., 
Inc.); Noxzema Chemical Co. (Sullivan, 
Stauffer, Colwell and Bayles, Inc.); 
Radio Corporation of America and 
Whirlpool Corporation (Kenyon and 
Eckhardt, Inc.), and the Sunbeam 
Corporation (Perrin-Paus Co.). 

ORIGINATION: NBC--TV Network, Ziegfeld Theatre, New 

York City. 

NBC PRESS REPRESENTATIVE: All Cammann, New York. 




NBC-New York, 6/9/58 





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NBC 



June 10, 1958 


'HALLMARK HALL OF FAME' WILL PRESENT FIVE 90-MINUTE PRODUCTIONS 
AND ORIGINAL ONE-HOUR CHRISTMAS SHOW, ALL IN COLOR, 

DURING 1958-59 SEASON ON NBC-TV NETWORK 


"The Hallmark Hall of Fame" program, winner of 14 leading 
awards during the past season, will present five 90-minute productions 
and an original one-hour Christmas show, all in color, on the NBC-TV 
Network next season. 

The announcement was made jointly today by Joyce C. Hall, 
President, Hallmark Cards, Inc., and Robert E. Kintner, Executive 
Vice President, NBC Television Network. 

The series will be produced by Milberg Productions with 
Mildred Freed Alberg as executive producer and George Schaefer as 
producer-director, the latter doing four of the six programs. 

The renewal was arranged by Foote, Cone and Belding, 

Chicago, Hallmark's advertising agency. The advertiser has sponsored 
"The Hallmark Hall of Fame" on NBC-TV since January, 1952. 

The series will begin Monday, Oct. 13 , with a 90-minute 
(9:30-11 p.m., NYT) presentation of the Broadway and motion picture 
success, "Johnny Belinda," starring Julie Harris. 

A major musical production is being planned for Thursday, 
Nov. 20 (9-10:30 p.m., NYT). 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA. NEW YORK 20. NEW YORK 






















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'Hallmark Hall of Fame' 


In addition to the special Christmas show, to be telecast 
Sunday, Dec. 14 (7-8 p.m., NYT), Milberg Productions is negotiating for 
an original play by James Costigan, author of the critically acclaimed 
"Little Moon of Alban," which was presented on "Hall of Fame" this 
past season. The telecast date will be Thursday, Feb. 5 (9:30-11 p.m., 
NYT). 

The 1958-59 series will include a live repeat of the award¬ 
winning "Green Pastures" -- the first time the series has ever 
repeated a production -- on Monday, March 23 (9:30-11 p.m., NYT). 

The final production, to be telecast Tuesday, April 28 
(9:30-11 p.m., NYT), will be announced at a later date. 

Acclaimed by viewers and critics for its distinguished and 
creative productions, "The Hallmark Hall of Fame" series received a 
George Foster Peabody Award during the 1957-58 season for "Outstanding 
Non-Musical Entertainment." The Peabody citation praised the series 
for "providing viewers with a varied fare of outstanding contemporary 
and classical theatrical productions, skillfully adapted and artist¬ 
ically and imaginatively presented." 

Among its other awards, "Hall of Fame" received a Sylvania 
Award for "Best Dramatic Series." In honoring the series, the citation 
said, in part: "One dramatic series has done and is doing a great 
service to the American public... This series has made a great 
contribution by bringing television plays, all the way from 'Twelfth 
Night' to 'Green Pastures,' the great dramatic literature of all ages, 
in tasteful, interesting, and often exciting productions...(It is) a 
series which has done so much to reflect prestige and leadership on 
the company which sponsors it." 

-o- 

NBC-New York, 6/10/58 









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NBC'S DR. THOMAS E. COFFIN ELECTED PRESIDENT 
OF RADIO AND TELEVISION RESEARCH COUNCIL 

Dr. Thomas E. Coffin, Director of Research for the 
National Broadcasting Company, was elected President of the 
Radio and Television Research Council at the organization's 
monthly meeting yesterday (June 9). 

Also elected officers of the council -- an associ¬ 
ation of professional research people in the broadcasting 
field -- were Mrs. Mary McKenna, Director of Research and 
Sales Development for Radio Station WNEW, who was elected 
Vice President, and Marian Jackson, Media Research Supervisor 
at Foote, Cone and Belding advertising agency, who was 
elected Secretary-Treasurer. 


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NBC-New York, 6/IO/58 



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June 10, 1958 

PAYE EMERSON JOINS NBC RADIO NETWORK'S STAR ROSTER 
AS NARRATOR OF "TRUE CONFESSIONS" DAYTIME DRAMAS 

Series Starting New Format of Separate Story Each Day 

Faye Emerson has been added to the roster of stars on the 
NBC Radio Network, it was announced today by Jerry A. Danzig, Vice 
President of NBC Radio Network Programs. Miss Emerson villi narrate 
"True Confessions" starting Monday, June 16 , when the afternoon 
radio drama initiates a new policy of presenting a complete Btory 
each day, instead of using a serial format. 

The stories, written by top-flight authors and based on 
real life situations, will focus on "the moment of crisis in a 
relationship," according to Mr. Danzig. The plots will deal with 
emotional situations of long standing which are suddenly brought 
to a climax. 

Miss Emerson, a noted personality of stage, screen, tele¬ 
vision and radio, will introduce each of the stories, which are 
based on material from True Confessions Magazine. Ernest Ricca is 
director of the program, which is produced by Roy Winsor Productions. 

("True Confessions" is broadcast on the NBC Radio Network 
Mondays through Fridays, 2:05-2:30 p.m., EDT.) 

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’NOW, WILL YOU TRY FOR MURDER?*--DRAM WITH QUIZ SHOW SETTING-- 
WILL BE COLORCAST ON 'KRAFT MYSTERY THEATRE' JUNE 18 

Why does a big-money winner on a TV quiz program disappear 
an hour before the show goes on the air? 

That's the question that stumps the experts in "Now, Will 
You Try for Murder?" on "Kraft Mystery Theatre," Wednesday, June 18 
(NBC-TV Network colorcast 9-10 p.m., EDT). 

This behind-the-scenes drama of a TV giveaway show stars 
Lois Nettleton as a secretary and A1 Morgenstern as a publicist. 

The cast includes Fred J. Scollay as a cop, Tom Carlin, Carl Frank, 
David Bauer and Rebecca Sands as executives of a fictitious quiz 
show, and Doreen Lang, as the wife of the big-money winner. 

"Now, Will You Try for Murder?" was adapted by Harry 
Olesker from his novel of the same name. Frank Pacelli will direct. 
"Kraft Mystery Theatre" is produced by Alex March. David Susskind is 
the executive producer. 




NBC-New York, 6 /IO /58 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK 





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NBC 


TELEVISION NEWS 



12 STARS OF 'NBC MATINEE THEATER' DRAMAS 
WILL APPEAR IN 'COLLISION' 

Twelve actors, all stars of past dramas on "NBC Matinee 
Theater," will appear in "Course for Collision" on the final live show 
of the series Friday, June 13 (NBC-TV Network colorcast, 3:00 p.m., 
EDT). 

Dayton Loomis, Kent Smith, Lyle Talbot, Lawrence Dobkin, 
Addison Richards, Peter Hansen, Richard Long, Eddie Ryder, Robert 
Kerns, Casey Adams, Robert Patten and Herb Ellis will appear in the 
all-male drama about an atomic war set in the future. The story con¬ 
cerns the attempts of an American President and Canadian officials to 
prevent an atomic attack. 

"NBC Matinee Theater" will continue through June 27 with 
re-run film presentations of earlier productions. 

-o- 

PROGRAM CHANGE FOR 'THE BIG GAME' 

Tom Kennedy, who will emcee "The Big Game," new colorcast 
quiz show starting on the NBC-TV Network, Friday, June 13 (7:30 p.m., 
EDT), will not be called the "M-zee," as announced in the Daily News 
Report dated May 29. Kennedy will be referred to as the star of the 
series. 

-o- 

NBC-New York, 6/10/58 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK 









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June 11, 1958 



NBC SIGNS TV AFFILIATION AGREEMENT WITH WGR-TV, BUFFALO 

Contract Becomes Effective Oct. 1, When Network 
Will Discontinue Operation of WBUF 


The National Broadcasting Company has signed a television 
affiliation agreement, effective October 1, with WGR-TV in Buffalo, 

N, Y., it was announced today by Harry Bannister, NBC Vice President 
for Station Relations, and David C. Moore, President of Transcontinent 
Television Corporation, owner of the Buffalo station. 

At the time the contract becomes operative, NBC will dis¬ 
continue operation of WBUF, the ultra high frequency station the 
company now owns and operates in Buffalo. 

"NBC's experience in Buffalo demonstrates that this UHF 
station cannot compete effectively against multiple VHF stations in 
the same market, and its situation will worsen when the third VHF 
station assigned to Buffalo comes on the air," Mr. Bannister said. 

"The company has devoted maximum efforts and resources to develop 
a productive UHF service in Buffalo. Nevertheless, the station is 
not succeeding, either competitively, financially, or as a service to 
the public and the advertisers. NBC is investigating various other 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 









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markets looking toward the possible acquisition and operation of a 
UHF station where the competitive handicaps are not so extreme, and, 
where there may be a reasonable expectation of an effective operation." 

"We are delighted to welcome WGR-TV back to the NBC Tele¬ 
vision Network. With this affiliation, we resume a relationship 
which in the past proved most beneficial to all interested parties -- 
the public in the Buffalo area, the advertisers, the stations, and 
the network." 

"All of us at WGR-TV are delighted to re-affiliate with the 
National Broadcasting Company," Mr. Moore said, "We are confident 
that our station's VHF facilities will enable many more viewers in 
this area to receive NBC's excellent programs. WGR-TV was affiliated 
with NBC originally when it went on the air in August, 1954, It 
will continue to carry selected ABC-TV programs until such time as 
the establishment of another VHF TV facility in the community." 

In its efforts over the past two and one-half years to 
make a success of WBUF, NBC built a modernized new studio plant for 
the station, increased tower height, increased power to a megawatt, 
upgraded the programming, and conducted a major WBUF promotion campaign 
on a continuing basis. As a result of these steps, 80 per cent of the 
TV receivers in Erie County (Buffalo) are now equipped to receive 
UHF service. 

Despite this conversion rate and the availability of the 
full NBC schedule, WBUF, operating in competition with two VHF 
facilities within the market, has been unsuccessful in developing a 


(more) 





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competitive audience position in the Buffalo area. Even in the city 
of Buffalo, where UHF conversions are highest, the station now has 
less than half the audience of either of the two Buffalo VHP stations. 
A five-year projection by NBC showed no prospect of significantly 
improving the station’s audience position under the competitive 
handicaps in the Buffalo market, and Indicated that WBUF would still 
be unable to achieve a status comparable to other NBC owned stations, 
thus severely limiting its usefulness to the community. 

-o- 


NBC-New York 6/11/58 




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3 PROMOTIONS ANNOUNCED IN NBC RESEARCH AND PLANNING 


Three promotions in NBC Research and Planning were an¬ 
nounced today by Dr. Thomas E. Coffin, Director, Research, for the 
National Broadcasting Company. They are: 

Marvin W. Baiman appointed Manager, Research Studies. 

Jack B. Landis appointed Manager, Research Development. 

William S. Rubens appointed Manager, Audience Measurement. 

Mr. Baiman has been with NBC since February, 1952, when he 
joined the research department as a statistical analyst. A year 
later he was made research associate and in March, 1956, was named 
project supervisor. He has been supervisor. Surveys, since 
January, 1957. Mr. Baiman was with Richard Manville Research for 
four years before joining NBC. He is currently lecturer on radio 
and TV research methods and graphic statistics at City College of 
New York. 

Mr. Baiman was graduated from City College of New York 
with a B. B. A. degree in 1948 and received an M. B, A. degree from 
New York University in 1950. He is married and lives with his wife 

and two children in Queens Village, N. Y. 

* * * 

Mr. Landis started at NBC in January, 1950, as a junior 
research assistant. The following November he was appointed 
research assistant and in December, 1952, was named supervisor. 
Program Research. Since January, 1957, he has been Manager of 
Research Projects. He is a graduate of Hofstra College (B. A., 1948) 
and has done graduate work at Columbia University. 

Mr. Landis, his wife and two children live in Jericho, 

L. I., N. Y. 

* * * 


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2 - *3 Promotions 1 


Mr. Rubens came to NBC in July, 1955, as assistant 
supervisor. Ratings, and was promoted to supervisor in June, 1957* 
Before joining NBC, Mr. Rubens worked, in turn, in the research 
departments of Benton and Bowles, Inc., Harry B. Cohen Advertising 
Company, Inc,, and the American Broadcasting Company. 

A graduate of the City College of New York (B. B. A., 
1950), Mr, Rubens also did graduate work at New York University. 

He is married and lives in New York City. 

-o- 


NBC-New York, 6/11/5 8 




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NBC-TV NETWORK PROGRAM 


REVISED SCHEDULE OP 'FATHER KNOWS BEST' REPEAT PROGRAMS 


The Summer repeat series of "Father Knows Best" will be 
telecast on NBC-TV Network, Wednesdays, 8:30-9 p.m., EDT, from June 18 
through Sept. 3 (instead of from July 2 through Sept. 17 as previously 
announced). The revised schedule follows: 


Wednesday, 

June 

col 

- 1 


"Mother Goes to School" 

Wednesday, 

June 

25 


"The Way of a Dictator" 

Wednesday, 

July 

2 


"Margaret Learns to 

Drive 

Wednesday, 

July 

9 


"Kathy Makes a Wish 

it 

Wednesday, 

July 

16 

— 

"Man With a Plan" 


Wednesday, 

July 

23 


"Big Sister" 


Wedne sday, 

July 

30 

— 

"Follow the Leader" 


Wednesday, 

Aug. 

6 


"Mr. Beal Meets His 

Match 

Wednesday, 

Aug. 

13 

— — 

"Calypso Bud" 


Wednesday, 

Aug. 

20 

M — 

"Awkward Hero" 


Wednesday, 

Aug. 

27 

•• — 

"The Indispensable 

Man" 

Wednesday, 

Sept 

. 3 


"Kathy's Big Chance 

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NBC 


TELEVISION NEWS 



NBC-TV NETWORK COLORCAST SCHEDULE 
FOR JULY AND AUGUST, 1958 ( TWO MONTHS ) 
(ALL TIMES EDT) 


JULY, 1958 

Tuesday through Friday, July 1-4 
12:30-1 p.m. -- "It Could Be You" 

2:30-3 p.m. -- "Haggis Baggis" 

Tuesday, July 1 

8- 9 p.m. -- "The Investigator" 

Wednesday, July 2 

9- 10 p.m. — "Kraft Mystery Theatre" 

Thursday, July 3 

7:30-8 p.m. — "Tic Tac Dough" 

10-10:30 p.m. -- "Price Is Right" 

Friday, July 4 

7:30-8 p.m. -- "Big Game" 

Saturday, July 5 

8-9 p.m. -- "The Bob Crosby Show" -- Starring Bob Crosby with 
Gretchen Wyler. 

Sunday, July 6 

7- 7:30 p.m. -- "Noah's Ark" 

8- 9 p.m. -- "The Steve Allen Show" 

9- 10 p.m. -- "The Chevy Show" 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 
































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2 - NBC-TV Network Colorcast Schedule 


Nonday through Friday, July 7-11 

12:30-1 p.m. — "It Could Be You" (pre-empted Tuesday, July 8 by 
The Wheaties Sports Page and the All-Star Baseball Game) 

2:30-3 P.m. -- "Haggis Baggis" (pre-empted Tuesday, July 8 by 
All-Star Baseball Game). 

Monday, July 7 

7:30-8 p.m, — "Haggis Baggis" 

Tuesday, July 8 

8- 9 p.m. — "The Investigator" 

Wednesday, July 9 

9- 10 p.m. -- "Kraft Mystery Theatre" 

Thursday, July 10 

7:30-8 p.m. — "Tic Tac Dough" 

10-10:30 p.m. — "The Price Is Right" 

Friday, July 11 

7:30-8 p.m, -- "Big Game" 

Saturday, July 12 

8-9 p.m. — "The Bob Crosby Show" -- Starring Bob Crosby with 
Gretchen Wyler. 

Sunday, July 13 

7- 7:30 p.m. -- "Noah’s Ark" 

8- 9 p.m. -- "Steve Allen Presents Eydie Gorme and Steve Lav/rence. 

9- 10 p.m. -- "The Chevy Show" 

Monday through Friday, July 14-18 

12:30-1 p.m. -- "It Could Be You" 

2:30-3 p.m. -- "Haggis Baggis" 

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3 - NBC-TV Network Colorcast Schedule 


Monday, July 14 

7:30-8 p.m. — "Haggis Baggis" 

Wednesday, July 1$ 

9-10 p.m. -- "Kraft Mystery Theatre" 

Thursday, July 1 7 

7:30-8 p.m. -- "Tic Tac Dough" 

10-10:30 p.m. -- "The Price Is Right" 

Friday, July 18 

7:30-8 p.m. -- "Big Game" 

Saturday, July 19 

8-9 P.m. -- "The Bob Crosby Show" -- Starring Bob Crosby with 
Gretchen Wyler. 

Sunday, July 20 

7- 7:30 p.m. -- "Noah's Ark" 

8- 9 p.m. -- "Steve Allen Presents Eydie Gorme and Steve Lawrence," 

9- 10 p.m. -- "The Chevy Show" 

Monday through Friday. Ju ly 21-2S 

12:30-1 p.m. -- "It Could Be You" 

2:30-3 P.m. -- "Haggis Baggis" 

Monday, July 21 

7:30-8 p.m. -- "Haggis Baggis" 

Tuesday, July 22 

8-9 p.m. -- "The Investigator" 


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4 - NBC-TV Network Colorcast Schedule 


Wednesday, July 23 

9-10 p.m. -- "Kraft Mystery Theatre" 

Thursday, July 24 

7:30-8 p.m. -- "Tic Tac Dough" 

10-10:30 p.m. -- "The Price Is Right" 

Friday, July 25 

7:30-8 p.m. -- "Big Game" 

Saturday, July 26 

8-9 p.m. -- "The Bob Crosby Show" -- Starring Bob Crosby with 
Gretchen Wyler. 

Sunday, July 27 

7- 7:30 p.m. -- "Noah’s Ark" 

8- 9 p.m. -- "Steve Allen Presents Eydie Gorme and Steve Lawrence. 

9- 10 p.m. -- "The Chevy Show" 

Monday through Thursday, July 28-31 

12:30-1 p.m. -- "It Could Be You" 

2:30-3 P.m. -- "Haggis Baggis" 

Monday, July 28 

7:30-8 p.m. -- "Haggis Baggis" 

Tuesday, July 29 

8- 9 p.m. -- "The Investigator" 

Wednesday, July 30 

9- 10 p.m. -- "Kraft Mystery Theatre" 

Thursday, July 31 

7:30-8 p.m. -- "Tic Tac Dough" 

10-10:30 p.m. -- "The Price Is Right" 

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3 - NBC-TV Network Colorcast Schedule 


AUGUST, 1958 

Friday, Aug. 1 

12:30-1 p.m. -- "it Could Be You" 

2:30-3 p.m. -- "Haggis Baggis" 

7:30-8 p.m. -- "Big Game" 

Saturday, Aug. 2 

8-9 p.m. -- "The Bob Crosby Show" -- Starring Bob Crosby with 
Gretchen Wyler. 

Sunday, Aug. 3 

7- 7:30 p.m. -- "Noah's Ark" 

8- 9 p.m. -- "Steve Allen Presents Eydie Gorme and Steve Lawrenc 

9- 10 p.m. -- "The Chevy Show" 

Monday through Friday, Aug, 4-8 

12:30-1 p.m. -- "it Could Be You" 

2:30-3 p.m. -- "Haggis Baggis" 

Monday, Aug. 4 

7:30-8 p.m. -- "Haggis Baggis" 

Tuesday, Aug. 3 

8- 9 p.m. -- "The Investigator" 

Wednesday, Aug. 6 

9- 10 p.m. -- "Kraft Mystery Theatre" 

Thursday, Aug. 7 

7:30-8 p.m. -- "Tic Tac Dough" 

10-10:30 p.m. -- "The Price Is Right" 

Friday, Aug. 8 

7:30-8 p.m. -- "Big Game" 


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6 - NBC-TV Network Colorcast Schedule 


Saturday, Aug. 9 

8-9 p.m. -- "The Bob Crosby Show" -- Starring Bob Crosby with 
Gretchen Wyler. 

Sunday, Aug. 10 

7- 7:30 p.m. -- "Noah's Ark" 

8- 9 p.m. -- "Steve Allen Presents Eydie Gorme and Steve Lawrence. 

9- 10 p.m. -- "The Chevy Show" 

Monday through Friday, Aug, 11-15 

12:30-1 p.m. -- "it Could Be You" 

2:30-3 p.m. -- "Haggis Baggis" 

Monday, Aug. 11 

7:30-8 p.m. -- "Haggis Baggis" 

Tuesday, Aug. 12 

8- 9 p.m. -- "The Investigator" 

Wednesday, Aug. 13 

9- 10 p.m. -- "Kraft Mystery Theatre" 

Thursday, Aug. 14 

7:30-8 p.m. -- "Tic Tac Dough" 

10-10:30 p.m. -- "The Price Is Right" 

Friday, Aug. 15 

7:30-8 p.m. -- "Big Game" 

Saturday, Aug. 16 

8-9 p.m. -- "The Bob Crosby Show" Starring Bob Crosby with 
Gretchen Wyler. 

Sunday, Aug. 17 

7- 7:30 p.m. -- "Noah’s Ark" 

8- 9 p.m. --"Steve Allen Presents Eydie Gorme and Steve Lawrence." 

9- 10 p.m. -- "The Chevy Show" 

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7 - NBC-TV Network Colorcast Schedule 


Monday through Friday, Aug. 18-22 

12:30-1 p.m. -- "it Could Be You" 

2:30-3 p.m. -- "Haggis Baggis" 

Monday, Aug. 18 

7:30-8 p.m. -- "Haggis Baggis" 

Wednesday, Aug. 20 

9-10 p.m. -- "Kraft Mystery Theatre" 

Thursday, Aug. 21 

7:30-8 p.m. -- "Tic Tac Dough" 

10-10:30 p.m. -- "The Price Is Right" 

Friday, Aug. 22 

7:30-8 p.m. — "Big Game" 

Saturday, Aug. 23 

8-9 p.m. -- "The Bob Crosby Show" -- Starring Bob Crosby with 
Gretchen Wyler. 

Sunday, Aug. 24 

7- 7:30 p.m. -- "Noah’s Ark" 

8- 9 p.m. -- "Steve Allen Presents Eydie Gorme and Steve Lawrenc 

9- 10 p.m. -- "The Chevy Show" 

Monday through Friday, Aug. 25-29 

12:30-1 p.m. -- "it Could Be You" 

2:30-3 P.m. -- "Haggis Baggis" 

Monday. Aug. 25 

7:30-8 p.m. -- "Haggis Baggis" 

Tuesday. Aug. 26 

8-9 p.m. -- "The Investigator" 

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Wednesday, Aug. 27 

9-10 p.m. -- "Kraft Mystery Theatre" 

Thursday, Aug, 28 

7:30-8 p.m. -- "Tic Tac Dough" 

10-10:30 p.m. -- "The Price is Right" 

Friday, Aug. 29 

7:30-8 p.m. -- "Big Game" 

Saturday, Aug. 30 

8-9 p.m. -- "The Bob Crosby Show" -- Starring Bob Crosby with 
Gretchen Wyler. 

Sunday, Aug. 31 

7- 7:30 p.m. — "Noah’s Ark" 

8- 9 p.m. -- "Steve Allen Presents Eydie Gorme and Steve Lawrence." 

9- 10 p.m. — "The Chevy Show" 

-o- 


NBC-New York, 6/11/58 









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June 11, 1958 


TWO AUTHORITIES TO EXPLORE 'PURPOSE OP AMERICAN EDUCATION' 

IN NOVEL DISCUSSION TECHNIQUE ON 'OUTLOOK' 

Two noted educators. Dr. Robert M. Hutchins, president of 
the Fund for the Republic, Inc., and Dr. William G. Carr, executive 
secretary of the National Education Association, will explore -- via 
a novel discussion technique -- "The Purpose of American Education" 
on the NBC-TV Network's "Outlook" Sunday, June 29 (6:30 p.m., EDT). 

With Chet Huntley as chairman, the telecast will open with 
six-minute statements by Dr. Carr and Dr. Hutchins. After these 
opening remarks, each participant will ask a series of three ques¬ 
tions based on the other's statement. The respondent will not see 
these questions in advance, and the answers will be spontaneous. The 
remaining time will be used for informal discussion. 

Reuven Prank, producer of "Outlook," developed this format 
to allow each participant enough time to develop the points he con¬ 
siders important, and to insure a straight-line approach during the 
ensuing discussion. Dr. Carr will speak from Cleveland, where the 
NEA opens its convention June 30, and Dr. Hutchins, formerly 
Chancellor of the University of Chicago and dean of Yale Law School, 
will appear in New York. 


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NBC-TV NETWORK AND RADIO PROGRAM 
*-———--————-* 


•MAYOR* ART LINKLETTER IS HONORED 

Art Linkletter, host of "People Are Funny" (NBC-TV and Radio 
Networks), received a plaque for his "outstanding contributions and 
leadership" as the honorary mayor of Hollywood at a luncheon June 10 
sponsored by the Hollywood Charitable Foundation. 

The plaque, a bronze etching of the honored guest, is a 
replica of one which will hang in the office of the Hollywood Chamber 
of Commerce. Presenting the award before more than 450 civic leaders, 
C. D. Ryder, Jr., president of the Foundation, said, "This tribute 
is small payment for the untiring efforts of Art Linkletter in behalf 
of the Hollywood community. His work has been of immeasurable aid 
in the Foundation’s fund-raising activities aimed at helping crippled 
and sick children." 

Accepting the plaque. Art paid tribute to the 10 local 
service organizations of the Foundation for "their fine cooperative 
efforts, proving that service clubs can rise above petty jealousies 
to achieve a worthwhile goal." 

Linkletter has two more months to serve as honorary mayor, 

-o- 


NBC-New York, 6/11/58 









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IT’S LIEUTENANT FRIDAY AND SERGEANT SMITH NOV/1 

‘DRAGNET’ POLICE OFFICERS EARN PROMOTIONS 

Promotions have come through for Sergeant Joe 
Friday (Jack Webb) and Officer Frank Smith (Ben Alexander). 

Friday will become a lieutenant and Smith a sergeant 
in the telecast of "Dragnet" Thursday, June 19 (NBC-TV Network, 
8:30 p.m., EDT). 

The new ranks go into effect after the two police 
officers capture "Gentlemen" Wallard, wanted on bunco 
fugitive warrants after he has preyed on persons recently 
bereaved. 

Jay Jostyn will portray, "Gentlemen" Wallard. 

Others in the cast are Art Ballinger as Captain Didion, Ken 
Peters as Sergeant Clark, Shirley Buchanan as Jean Forman, 
Nancy Evans as Elizabeth Seecor and Booth Coleman as Merle 
Sanner. 


NEW STARTING DATE FOR NIGHTT IM E 'IT COULD BE Y OU' 

"It Could Be You," NBC-TV Network show of surprises, will 
be presented Wednesday nights at 10 p.m., EDT during the Summer 
starting July 2 (instead of June 25 as previously announced) in ad¬ 
dition to its Monday-through-Friday daytime telecasts. The Wednesday 
night series will take the time spot of "This Is Your Life," which 
will continue through June 25. 

-o- 


NBC-New York, 6/11/58 








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TRADE NEWS 



June 12, 1958 

CARTER PRODUCTS AND W.F. YOUNG TO SPONSOR LAST-HOUR COVERAGE 

OP NATIONAL OPEN GOLF CHAMPIONSHIP 

Carter Products, Inc., and W.F. Young, Inc., have 
signed to sponsor the last hour of the NBC-TV Network's 
coverage of the final holes of the 58 th annual National Open 
Golf Championship Saturday, June 14. 

The National Open, telecast from Southern Hills 
Country Club in Tulsa, Okla., will follow NBC-TV's "Major 
League Baseball" game, starting at approximately 4:30 p.m., 

EDT and continuing until 7:30 p.m., EDT. The sponsored 
portion will run from 6:30-7:30 p.m., EDT. 

Carter Products' order is for its Rise shaving cream 

1 

and was placed through Sullivan, Stauffer, Colwell and 
Bayles, Inc. W.F. Young's order is for its Absorbine Jr. and 
was placed through the J. Walter Thompson Company. 


HESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 




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CREDITS FOR NATIONAL OPEN GOLF CHAMPIONSHIP 
COVERAGE ON NBC-TV NETWORK 


DATE AND TIME: 


PROGRAM COVERAGE: 


FACTS ON COURSE: 


COMMENTATORS: 

PRODUCER: 

DIRECTORS: 

SPONSORS AND AGENCIES: 


NBC PRESS 

REPRESENTATIVE: 


NBC-TV Network, Saturday, June 14, starting at 
approximately 4:30 p.m., EDT (following 
"Major League Baseball" telecast) and con¬ 
tinuing until 7**30 p.m., EDT. 

Action at the final three holes of the 58th 
annual National Open Golf Championship at 
Southern Hills Country Club in Tulsa, Okla. 
This is the fifth consecutive year that 
NBC-TV has covered the tourney windup. Seven 
TV cameras will be used for the telecast. 

Southern Hills is 6,907-yard, par 70 course. 
Holes being televised are: 

No. 16 -- 538 yards, par 5 

No, 17 -- 346 yards, par 4 

No. 18 -- 468 yards, par 4 

Lindsey Nelson at l8th hole, Ray Scott at 17th, 
Chick Hearn at l6th. 

Perry Smith 

Jack Dillon and Ted Nathanson. 

Carter Products, Inc. (Sullivan, Stauffer, 
Colwell and Bayles, Inc.) and W. F. Young, 
Inc. (J. Walter Thompson Company) will co¬ 
sponsor the 6:30-7:30 p.m. portion. 

Bob Goldwater, New York. 

-o- 


NBC-New York, 6/12/58 









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NEWS 


June 12, 1958 


PEOPLE WHO MAKE HEADLINES AND PEOPLE WHO JUST READ THEM AMONG 
GUESTS ON ’THE BEST OF GROUCHO' ON NBC-TV AND RADIO NETWORKS 

Summer Series Features Repeats of ’Groucho Marx--You Bet Your Life’ 

People who have made headlines and people who just read 
them comprise the human parade confronting quizmaster Groucho Marx 
in "The Best of Groucho" Summer series. It begins on NBC Radio 
Monday, Ju ne 23 (8:05-8:30 p.m., EDT) and on NBC-TV Network Thursday , 
June 26 (8-8:30 p.m., EDT), 

Participating NBC Radio Network sponsors during this series 
will be Grove Laboratories, Inc., through Garfield Advertising, Inc,, 
of San Francisco; Pabst Brewing Company, through the Norman, Craig 
and Kurnmel advertising agency of New York, and Armour and Company, 
through the Foote, Cone and Belding advertising agency of Chicago. 

Alternating NBC-TV Network sponsors will be the DeSoto 
Division of Chrysler Corporation through the Batten, Barton, Durstine 
and Osborn advertising agency of New York, and the Toni Company, 
Division of the Gillette Company, through North Advertising, Inc., 
of Chicago. 


(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 














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These repeats of favorite programs from the "Groucho Marx-- 
You Bet Your Life'* series, will include appearances of such cele¬ 
brities as Mona Young, formerly Miss Norway; strong Man Paul 
Anderson; author C. S. Forester; Billy Bryant, riverboat captain; 

Greta Andersen, swimming champion, and Frank Jarecki who, a couple 
of years ago, flew a Russian jet plane from behind the Iron Curtain 
to freedom in Denmark. 

Contestants in the opening show will be Mallou and Jean 
Bellon, Hollywood restaurant owners; and Beverly Wilmering of 
Hollywood, former woman Marine, who will be paired with Arturo 
Gonzalez-Gonzalez, guitar-player of Venice, Calif. 

May Buzzell of Los Angeles, hillbilly singer, will be 
teamed with C. S. Forester of Berkeley, Calif., author of the Captain 
Hornblower stories, on radio June 30 and television July 3. Eileen 
Thomas, Eddie Fisher’s secretary, and Elmer Von Schaible, Carson 
City (Nev.) trapper, will be on the same program. 

Contestants July 7 (radio) and July 10 (TV) will be Marie 
Haven, San Gabriel (Calif.) housewife, with Ray Moyer of Los Angeles, 
movie-set decorator; and Catherine Brousset, former wife of a Paris 
city official, with Carl Terzian, president of the student body of 
the University of Southern California. 

Yasuko Fujii, Japanese singer, and brush salesman Raul Anaya 
of Reseda, Calif., will be contestants July 14 (radio) and July 17 
(TV), along with Ruby Dickey, housewife, of Sherman Oaks, Calif., 
and exporter Juan Santamaria of Costa Rica. 


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Contestants July 21 (radio) and July 24 (TV) will be Karma 
Gulliver, P.T.A. president of Van Nuys, Calif., with Larston Farrar, 
writer, of Washington, D.C.; and Captain Bryant, of Point Pleasant, 

W. Va., with Yvonne Flint of La Canada, Calif., student at the 
University of Southern California. 

"The Best of Groucho" series will run through Sept. 18. 

-o- 


NBC-New York, 6/12/58 






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WRUF, PIONEER STATION OPERATED AS AUXILIARY OF UNIVERSITY OF FLORIDA 
IN GAINESVILLE, TO BE AN NBC RADIO NETWORK AFFILIATE 

One of the nations' earliest radio stations -- WRUF, in 
Gainesville, Fla. -- will become affiliated with the NBC Radio 
Network on July 1, Harry Bannister, Vice President in charge of 
NBC Station Relations, announced today. 

Established in 1928, WRUF is a commercial station operated 
as an auxiliary of the University of Florida. It operates with 
5,000 watts on 850 kilocycles. Kenneth F. Small is Director. 

WRUF was created as a state radio station through the 
efforts of a State Radio Committee of One Hundred, It was located 
at the University of Florida because of the central location, 
engineering personnel available to operate it, and the sources of 
program material provided by the College of Agriculture and other 
specialists at the university. 

Operating at first chiefly as an educational station, on 
funds appropriated by the Florida State Legislature, WRUF almost 
became a casualty of the depression. In 1933, the Legislature de¬ 
manded that the station earn part of its expenses, and, in 1939, 
all state funds were cut off. WRUF had to become completely self- 
supporting. 




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were moved into their new location in the Stadium Building, where 
WRUF’s facilities are among the most modern and attractive of any 
five kilowatt station. 

One prime function WRUF has performed throughout its 
history is the training of students in broadcasting. University of 
Florida graduates occupy positions in radio and television across 
the country. Currently, 14 students are paid part-time members of 
the WRUF staff and another 10 work for WRUF-FM without pay. 

Gainesville is located in the geographic center of Florida, 
Population within a 50-mile radius is estimated at 210,000, 

-o- 


NBC-New York, 6/12/58 



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ROBERT S. FINKEL SIGNED AS PRODUCER AND DIRECTOR 
OF 'THE FORD SHOW' FOR 1958-59 SEASON 

Robert S. Finkel has been signed as producer and 
director of "The Ford Show," starring Tennessee Ernie Ford, 
for the 1958-59 season, it was announced today by Robert F. 
Lewine, Vice President, Television Network Programs, for the 
National Broadcasting Company* "The Ford Show" will be 
presented on the NBC Television Network Thursdays, 9:30-10 p.m., 
NYT, beginning Oct. 2. 

For the past two seasons, Finkel has been producer 
of NBC-TV's "Perry Como Show," Before joining the Como 
program, he had been producer or director of many of other 
NBC-TV Network shows including "The Dean Martin-Jerry Lewis 
Show," the "Happy New Year" special, the "Alcoa-Hour's first 
colorcast and "The People's Choice." 


NBC-New York, 6/12/58 





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FEATURE 



June 12, 1958 


MEET THE FRASER FAMILY--THE MAIN 
CHARACTERS IN ’FROM THESE ROOTS’ 

Monday-through-Friday Series Starts June 30 on NBC-TV Network 


The new dramatic serial, "From These Roots," which will 
start on the NBC-TV Network Mo nday , June 30 (Mondays through Fridays, 
3:30-4 p.m., EDT), will unfold a story of the Fraser Family and their 
friends and associates in the small town of Stratfield, U. S. A. 

The dramatic portrayal of this large family and its many 
branches will involve a large cast. The story will treat the family 
as it comes to grips with the emotional stresses and conflicts of 
present day living. 

Heading the family is Ben Fraser, a man of about 65 , editor 
of the town newspaper. He has a brother, two sisters and three grown¬ 
up children, two of whom are married and have children of their own. 

It is with Liz, Ben Fraser's youngest daughter that the story of "From 
These Roots" will open. She is a budding writer coming into a bright 
career in journalism. But she is faced with the problem that many 
women face: Can she have a career and marriage too? 

Interlaced with the Fraser family fortunes is the story of 
two doctors -- Dr. George McAndrew, longtime crony of Ben Fraser and 
head of the Allen Research Foundation of Stratfield, and young Dr 
Buck Weaver. 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 















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’From These Roots' 


The authors of "From These Roots" -- Frank Provo and John 
Pickard -- have elaborated on the title in a poetic description: 

"From these roots grow branch, leaf, and flower, children of the 
sheltering earth, ripening in the tumult of the seasons -- generation 
unto generation." 

Following is a Fraser family tree: 


The FRASER FAMILY 


EBEN m ADELAIDE CHURCH 


(deceased) 


(deceased) 


BEN m SARAH HOOPER 
(65) (deceased) 


MYRA 

(59) 


(maiden aunt) 


MILDRED 
(48) 


m FRED BARNES 
(bank! 


MATTHEW 

(50) 


ELI3ABETH 

(26) 


EMILY m JIM BENSON BEN JR. 
(38) (38) (37) 

(mill foreman)(farm) 


LOIS 

(25) 


m ROSE CORELLI 
(36) 


LYDDIE 

(17) 


TIM 

(19) 


DAN 

(17) 


SARAH 

( 11 ) 


ROBIN 

( 6 ) 




NBC-New York, 6/12/58 




























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NBC-TV NETWORK PROGRAM j 

APPENDECTOMY FORCES WARD BOND OUT OF ONE OF NEXT SEASON'S 
"WAGON TRAIN" EPISODES AS SHOOTING BEGINS IN HOLLYWOOD 

Shooting on next season's "Wagon Train" series for the 
NBC-TV Network began yesterday (June 11) in Hollywood, despite 
the absence of Ward Bond, one of the stars. 

Bond was rushed to St. John Hospital, Santa Monica, 
for an emergency appendectomy hours before the shooting was to 
begin. He is reported in good condition and anxious to get back 
to work. But in the meantime, some fast reshuffling on the part 
of producer Howard Christie is moving work on "The Liam 
Fitzmorgan Story" episode without delay. 

Instead of featuring Bond, as originally written, the 
script will feature Robert Horton, the other regular star of the 
series. This arrangement should tide over the production schedule 
until Bond returns in about three weeks. 

Last September, Bond fractured a hip during a "Wagon 
Train" filming, necessitating the writing of this injury into the 
script for some weeks. 

"Wagon Train" returns with a series of new episodes on 
Oct. 1. It will continue in the Wednesday (7:30-8:30 p.m., NYT) 
time-spot. 

Starting July 2, re-runs from the past season will be 
televised through the Summer. 


o 


NBC-New York, 6/12/58 








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I 

*- -- * 

CORRECTIONS, PLEASE FOR 'FATHER KNOWS BEST' SUMMER SCHEDULE 

NOTE TO EDITORS : Please bear with us while we set the 
record straight on the schedule of repeat telecasts for "Father Knows 
Best" for the Wednesdays of June 18 through Sept. 17 (NBC-TV Network, 
8:30-9 p.m., EDT). This supersedes schedule released in the Daily 
News Report dated 6/II/58: 

Wednesday, June 18 -- Repeat telecast of the episode "Bud, 
the Executive" (Not in the Summer repeat schedule.) 

Wednesday, June 25 -- Repeat telecast of "Sentenced to 
Happiness" (Not in Summer repeat schedule.) 

From July 2 through September 17, the Summer schedule of 
repeat telecasts is as follows: 

Wednesday, July 2 — "Mother Goes to School" 

Wednesday, July 9 — "The Way of a Dictator" 

Wednesday, July 16 -- "Margaret Learns to Drive" 

Wednesday, July 23 -- "Kathy Makes a Wish" 

Wednesday, July 30 -- "Man With a Plan" 

Wednesday, Aug. 6 -- "Big Sister" 

Wednesday, Aug. 13 -- "Follow the Leader" 

Wednesday, Aug. 20 -- "Mr. Beal Meets His Match" 

Wednesday, Aug. 27 -- "Calypso Bud" 

Wednesday, Sept. 3 -- "Awkward Hero" 

Wednesday, Sept, 10 -- "The Indispensable Man" 

Wednesday, Sept. 17 -- "Kathy's Big Chance" 


0 


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June 12, 1958 



WHO’S WHO IN NBC NEWS 


William R. McAndrew 
J. 0. Meyers 
Samuel Sharkey 
Rex Goad 
Leonard Allen 
Eugene Juster 
Arthur Wakelee 
Chet Hagan 
Stanley Rotkewicz 
Leslie Vaughan 
Don Meaney 
David Klein 
William Quinn 
James Pozzi 
Edward Gough 
Harry McCarthy 
Arthur Hepner 


Vice President, NBC News 

Director, NBC News 

Editor, NBC News 

Manager, NBC News 

Manager, TV News Film Assignments 

Manager, News Film Operations 

Manager, Special News Programs 

Producer, Special News Programs 

Manager, Budgets and Pricing 

Manager, Administration 

National TV News Editor 

Television Assignment Editor 

Assistant Television Assignment Editor 

Supervising Film Editor 

Newsroom Supervisor 

Newsroom Supervisor 

Network News Contact 

(mo re) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 









1 






2 - Who 1 s Who in NBC News 


"NBC NEWS" AND "OUTLOOK" 


Reuven Frank 

Producer 

Chet Hagan 

Producer, Special News Programs 

Chet Huntley 

Editor, Commentator 

David Brinkley 

Editor, Commentator 

Eliot Frankel 

News Editor 

James Kitchell 

Director 

Jack Sughrue 

Director 

Piers Anderton 

Writer 

William Hill 

Writer 

George Murray 

News and Feature Associate 

NEW YORK WRITERS 


James Aldrich 

Eugene Farinet 

Jerry Jacobs 

Kenneth Bernstein 

William Fitzgerald 

Stuart Little 

James Boozer 

Steve Flanders 

George Vaught 

William Boyle 

Larry Ganger 

Sumner Weener 

Don Cameron 

Paul Good 

Russ Willis 

William Corley 

James Harper 

Helen Marmor 

Joseph Dembo 

Ray Hasson 

Ric Ballad 


Dan Grabel 



NEW YORK COMMENTATORS, REPORTERS 


Frank Blair 

Chet Huntley 

Wilson Hall 

Morgan Beatty 

Merrill Mueller 

Roy Owen 

Henry Cassidy 

Leon Pearson 

Gabe Pressman 

W. W. Chaplin 

Ben Grauer 

William Ryan 

Pauline Frederick 

Lee Hall 



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NEW YORK 

CAMERAMEN, TECHNICIANS 

Sy Avnet 

Cameraman 

Thomas Priestley 

Cameraman 

Jesse Sabin 

Cameraman 

Santino Sozio 

Cameraman 

Irving Smith 

Cameraman 

Joseph Vadala 

Cameraman 

Thomas Landi 

Assistant Cameraman 

Paul Lipschulz 

Cameraman's Assistant 

Allan Geller 

Cameraman's Assistant 

Herman Van Devender 

Cameraman's Assistant 

William Baer 

Lab Liaison 

Jerry Gold 

Soundman 

George Jordan 

Soundman 

Warren Redden 

Soundman 

Anthony Gamiello 

Electrician 

Charles Schlosser 

Electrician 

Edward Mueller 

Maintenance-Electrician 

John Krumpelbeck 

News, Feature Assistant 


FOREIGN NEWS BURE AUS 

LONDON 


Joseph C. Harsch 

Senior European Correspondent 

Robert Abernethy 

Corre spondent 

John Peters 

Cameraman 

Chris Callery 

Cameraman 

Florence Peart 

Office Manager 


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4 - Who's Who in NBC News 


PARIS 


Leif Eid 

Manager and Correspondent 

Paul Archinard 

Operations 


ROME 


Edwin Newman 

Mediterranean Correspondent 

Edmondo Ricci 

Cameraman 


BERLIN 


John Rich 

Correspondent 

Gary Stindt 

Manager, NBC News Film, Central 
Europe 

Harry Thoess 

Cameraman 

Peter Dehmel 

Cameraman-Soundman 

Joe Oexle (Munich) 

Cameraman 


CAIRO 


Welles Hangen 

Mid-East Correspondent 

Farhad Bayat 

Cameraman 


TOKYO 


Cecil Brown 

Correspondent 

Yung Su Kwon 

Cameraman 


HONG KONG 


James Robinson 

Correspondent 


VIENNA 


John Chancellor 

Correspondent 


MOSCOW 


Irving R. Levine 

Correspondent 


BIERUT 


Henry Toluzzi 

Cameraman 


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5 - Who's Who in NBC New s 

DOMESTIC: NATIONAL BUREAUS 


WASHINGTON, D. C. 


Julian Goodman 

Manager, NBC News for Washington, D. C 

Russ Tornabene 

Network News Desk Supervisor 

Arthur Barriault 

Congressional Correspondent 

Frank McGee 

Correspondent 

Ray Scherer 

White House Correspondent 

David Brinkley 

Correspondent 

Richard Harkness 

Correspondent 

Robert McCormick 

Correspondent 

Herb Kaplow 

Correspondent 

Ray Henle 

Correspondent 

Ned Brooks 

Correspondent 

Peter Hackes 

Correspondent 

L. William McDonald 

News Film Supervisor 

Burt Ivry 

Assistant News Desk Supervisor 

Ralph H. Peterson 

Director 

Charles 0. Jones 

Director 

Brad Kress 

Cameraman 

Dave Weigman 

Cameraman 

James Curtis 

Film Technician 

John Langenegger 

.Soundman 

John Hofen 

Soundman 


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CHICAGO 


William Ray 

Manager, NBC News, Central Division 

Frank Jordan 

Manager, News Operations 

Jim Hurlbut 

Correspondent 

Sander Vanocur 

Correspondent 

Dick Applegate 

Correspondent 

Jack Angell 

Correspondent 

Len O'Connor 

Correspondent 

Clifton Utley 

Correspondent 

Frayn Utley 

Correspondent 

Alex Dreier 

Correspondent 

Clint Youle 

Correspondent 

Norman Barry 

Correspondent 

Bill Birch 

Cameraman 

Bruce Powell 

Cameraman 

Earle Crotchett 

Cameraman 

John Dial 

Soundman 

Harold Kluehe 

Soundman 

William Hunt 

Soundman 

Walter Pfister 

Writer 

Peter Jacobi 

Writer 

Don Bresnahan 

Writer 

Charles Baker 

Writer 

John Erp 

Writer 

Walt Grisham 

Writer 

Sam Saran 

Writer 

Ray Nelson 

Writer 

Bill Warrick 

Writer 


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LOS ANGELES 


John H. Thompson 

Manager, NBC News, Pacific Division 

Ed Conklin 

Manager, News Operations 

Don Roberts 

Assistant Manager, News Operations 

Roy Neal 

Correspondent 

Elmer Peterson 

Correspondent 

Lee Nichols 

Correspondent 

Bob Wright 

Correspondent 

Lee Giroux 

Reporter 

Jack Latham 

Reporter 

Dick Smith 

News Assistant 

Dexter Alley 

Cameraman 

Gene Barnes 

Cameraman 

Eli Ressler 

Cameraman 

Ted Mann 

Soundman 

Dorothy Seaton 

Film Editor 

Rafe Newhouse 

Film Editor 

Jim Dooley 

Newswriter 

Ed Haaker 

Newswriter 

Bert Frank 

Newswriter 

Roy Heatley 

Newswriter 


SAN FRANCISCO 


Ed Arnow 

Correspondent 


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8 - Who's Who in NBC News 


DALLAS 

Maurice Levy Southwest Regional Cameraman 

ATLANTA 

Robert Blair Southeast Regional Cameraman 

* * * 


NBC PRESS REPRESENTATIVE: Bud Rukeyser (New York) 




NBC-New York, 


6/12/58 





























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TRADE NEWS 



June 13, 1958 


PREMIERE 


* DECISION*--FILM SERIES OF 7 FIRST-RUN AND 6 REPEAT PROGRAMS-- 
WILL TAKE SUMMER TIME-SPOT OF * THE LORETTA YOUNG SHOW* 

Procter & Gamble to Sponsor Schedule Starting July 6 

"Decision" -- a combination of seven new pilot films and 
re-runs of six high-rated telecasts -- will be presented Sundays in 
the Summer time-spot of "The Loretta Young Show" on the NBC-TV Net¬ 
work beginning J uly 6 (10-10:30 p.m., EDT). "Decision" will continue 
through Sept. 28. 

The Procter & Gamble Company, which recently renewed sponsor¬ 
ship of The Loretta Young Show" for the sixth consecutive season, 

sponsors "Decision" also. The advertising agency is Benton and Bowles, 
Inc. 

The new first-run films on Decision" are: "The Virginian," 
"The Danger Game," "The Tall Man," "indemnity," "stand and Deliver," 
"Man Against Crime" and "Adventures of Mike Shane." The remaining 
six show3 on the following schedule are re-run films: 

Juiy 6 -- "The Virginian," starring James Drury. 

13 -- "50 Beautiful Girls," starring Barbara Bel Geddes. 

Jul Y 20 — "The Danger Game," starring Ray Danton. 

(more) 


PR£SS department, national br 


OADCASTING COMPANY, 30 ROCKEFELLER P L A 1 A, N E W Y O R K 20, NEW YORK 











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Aug. 24 — 
Aug. 31 -- 
Sept. 7 
Sept. 14 -- 
Sept. 21 -- 
Sept. 28 -- 


"The Tall Man," starring Michael Rennie. 

Sudden Silence," starring Barbara Stanwyck. 
"Indemnity," starring Richard Kiley. 

"Stand and Deliver," starring Louis Hayward. 
"Night of the Stranger," starring George Sanders. 
"Pear Has Many Paces," starring James Whitmore. 
"High Air," starring William Bendix, 

"Markheim," starring Ray Midland. 

"Man Against Crime," starring Darren McGavin, 
Adventures of Mike Shane," starring Mark Stevens. 


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NBC-New York, 6/1J/58 















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TRADE NEWS 



June 13, 1958 


PREMIERE 


"WINNERS 1 CIRCLE," NEW QUIZ GAME FOR STUDIO CONTESTANTS 
AND HOME VIEWERS, STARTS JUNE 24 ON NBC-TV NETWORK 


Studio contestants and home viewers will be trying to reach 
the "Winners' Circle" in the new quiz game by that title, starting on 
the NBC-TV Network Tuesday, June 24 (7:30 to 8 p.m., EDT). 

Master of ceremonies for the new series will be announced 

soon. 


The quiz aspect of "Winners' Circle" is set up to resemble 
a horse race, with five contestants racing for the finish line by 
answering the same questions. The victor keeps his winnings, which 
will not be at stake when he returns the following week with a chance 
to increase his total. 

The show employs three electronic devices --a Vuegraph 
machine by which the answers of the five players are projected onto 
screens behind them in their own handwriting, a racetrack showing the 
relative position of the entries and a "tote" board which keeps a 
running record of their monetary progress. 

The five contestants run through two rounds of questions. 

As a category is announced, each player in turn sets the pace by 
naming the amount of money that the question is worth. A correct 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 













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answer by the pacesetter earns him a double award, while his fellow 
entries are eligible for only the single amount. The player ahead 
at the finish line wins the amount he has accumulated, while his 
opponents win merchandise as consolation prizes. 

Meanwhile, at-home viewers also may join the "Winners 1 
Circle" and share in prize money. At the conclusion of each show, the 
next week's contestants will be introduced, and will relate their 
family, business and educational background. With this introduction, 
viewers will send in postcards predicting the order of finish. 

Throughout the 30-minute show, a "postcard girl" will be 
drawing cards from a huge drum, and all those drawn which correctly 
list the winner will earn the sender a share in an amount of money 
equal to the winner's purse. Viewers who correctly list the correct 
order of all five entries will have a chance to share in a big jack¬ 
pot of merchandise. 

At-home winners will be notified by registered mail, which 
will include a return mailer with space for their next week's choices. 
These are added to those viewers' postcards drawn during the next 
week's on-the-air contest. In this manner, a home viewer has the 
chance to parlay his winnings from week to week until he loses. 

"Winners' Circle" will originate in NBC studios in New 
York. Win Elliot, creator of the program with Peg Mayer, will be 
the producer, and Alan Beaumont will be the director. 

--o- 


NBC-New York, 6/13/58 




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NEWS 


"TODAY" WILL PRESENT "THE GOLDEN YEARS"--A WEEK-LONG REPORT 
ON AMERICA’S "OLDER FOLKS"--JUNE 30-JULY 4 

"The Golden Years" -- a report on America’s "older folks" 

-- will be presented in a special week-long feature on the NBC-TV 
Network's "Today" series Monday through Friday, June 30 through July 4 . 

Guided by Dave Garroway, the series will offer an in-depth 
examination of five aspects of our elder population, specifically 
"Medical" (June 30), "Financial" (July l), "Sociological" (July 2), 
"Compulsory Retirement" (July 3 )j and "Recreation" (July 4). 

The programs will be highlighted by remote "live" pick-ups 
from across the country as well as by special filmed features. 

"The Golden Years" marks the second occasion since the 
inception of "Today," six years ago, that a full week of programs 
has been devoted to a single theme. Earlier this year (April f-ll) 
"Today" presented a week-long comprehensive study of the American 
teenager, "The Threshold Years." 

Details of each day’s subject matter follow: 

Monday, June 30 -- "Today" presents the story of how medicine 
has extended life expectancy, also how -- day by day -- chere are new 
findings from both medical and psychological research on the subject 
of old age. The field of "geriatrics" -- a "subdivision of medicine 
which is concerned with old age and its diseases" -- will be explored. 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 






















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Tuesday, July 1 -- The financial phase of the old age 
problem will be investigated, shedding new light on increased buying 
power of the aged. There will be a special feature on how to plan 
-- early in life -- for a financially secure old age. 

Wed n esday, Jul y 2 -- "Today" reporters will visit an 
"old people's hotel" and also a nursing home to interview the guests. 
There will be discussions of what happens when the family unit 
breaks up, what the responsibility is of the child to his elder 
parent and, conversely, the old person to his family. There will 
also be a report on the increase in marriages among older people. 

Thurs d ay, July 3 -- "Today" will delve into the pros and 
cons of compulsory retirement, attempting to answer the questions: 
"Should workers be forced to retire at a set age?" "Should this age 
limit be extended?" "As a nation are we losing a tremendous pool of 
know-how by retiring our older people?" 

Friday, _J uly 4 -- The question of "How do older people 

spend their time?" will take "Today" to many places -- and there will 
be many answers. Other questions for examination will be: "Will our 
future generation of older people know how to spend their spare 
time?" and "Are we teaching them in their younger years how to live 
in their older years?" 

"Today" is telecast Monday through Friday on the NBC-TV 
Network except WRCA-TV, 7-10 a.m., EDT; on WRCA-TV, 7-9 a.m., EDT. 




NBC-New York, 6/13/58 








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June 13, 1958 



NBC-TV AND RADIO NETWORKS TO CARRY EISENHOWER’S ADDRESS 
BEFORE CANADIAN PARLIAMENT JULY 9 

President Eisenhower's address before the joint 
session of the Canadian Parliament in Ottawa on Wednesday, 
July 9 , will be presented live by the NBC Television Net¬ 
work (including WRCA-TV) from 10 to 10:30 a.m., EDT (or to 
conclusion). The NBC Radio Network will carry the address 
by tape-recording from 1:05 to 1:35 p.m., EDT (or to con¬ 
clusion), (Time for WRCA will be announced.) 

Canada's Prime Minister, John Diefenbaker, will 
introduce the President. 


SS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 












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VINCENT J. RISO JOINS RADIO SALES STAFF OF NBC SPOT SALES 


Vincent J. Riso has joined the radio sales staff 
of NBC Spot Sales, it was announced today by George Dietrich, 
Director of Radio Spot Sales. 

Mr. Riso had been an account executive with the 
Radio Advertising Bureau for two years. Previously he 
had been in the Promotion and Advertising Department of 
Station WNEW, New York, for six years and with the Advertising 
and Sales staff of the American Tobacco Company for five 
years. 

A graduate of Columbia University, Mr, Riso later 
did graduate work at the University of Minnesota. He served 
in five campaigns in World War II, with the rank of master 
sergeant, and was awax’ded the Bronze Star and Purple Heart. 

He is married and lives in Bronxville, N. Y. 


NBC-New York, 6/13/5^ 


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PRESIDENT GARCIA OF PHILIPPINES WILL 'MEET THE PRESS’ 

IN HIS ONLY TV APPEARANCE WHILE VISITING U. S. 

President Carlos P. Garcia of the Philippines will 
make his only television appearance during his visit to the 
United States Sunday, June 22, when he is the guest on "Meet 
the Press" (NBC-TV Network, 6-6:30 p.m., EDT; NBC Radio as 
part of "Monitor," 6:30-7 p.m., EDT). 

The panel which will interview President Garcia 
includes NBC News correspondent Pauline Frederick, Ernest K. 
Lindley of Newsweek, Robert Aura Smith of the New York Times 
and Lawrence Spivak, producer and permanent panelist of "Meet 
the Press." Ned Brooks will be moderator of the program, 
which will originate live in New York. 

"Meet the Press" is a Public Affairs presentation 

of NBC News. 


NBC-New York, 6/13/58 
















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HUE (OR HOOEY?) AND CRY RAISED IN RUSSIA 
OVER WHO INVENTED COLOR TELEVISION 


Guess who the Russians say invented color television? 
Right you are.’ 

According to NBC News Moscow Correspondent Irving R. 
Levine, the Soviets claim that the basic principles for color 
TV were dreamed up by Mikhail Romanosov way back in the 1700's. 

This revelation coincides with recent demonstrations 
of the color process which the Soviet government designing 
bureaus have been putting on for the public. Experimental 
transmission is expected to begin soon. 

With a total of only two million black-and-white 
receivers in the country -- about one-twentieth of the United 
States total -- Russia has started the color TV propaganda 
battle -- and Comrade Romanosov is the new national hero. 


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13 SELECTED 'THIN MAN' REPEAT SHOWINGS ANNOUNCED FOR SUMMER 


Thirteen selected episodes from the current season's 
presentations of the "Thin Man" will be repeated Friday Nights, 
June 20 through Sept, 12 (NBC-TV Network, 9:30-10 p.m., EDT). 
The Summer schedule follows: 

June 20 -- "The Acrostic Murders" 


June 

27 

-- 

"The 

Unwelcome Alibi" 

July 

4 

- - 

"Dead Giveaway" 

July 

11 

— 

"The 

Robot Client" 

July 

18 

— 

"The 

Dead Duck" 

July 

25 

— 

"The 

Pre-Incan Caper" 

Aug. 

1 

- - 

"Angeles in Paradise" 

Aug. 

8 

-- 

"The 

Fashion Showdown" 

Aug. 

15 

- - 

"The 

Man on the Bridge" 

Aug. 

22 

-- 

"The 

Departed Doctor" 

Aug. 

29 

— 

"The 

Saucer People" 

Sept. 

5 

-- 

"The 

Painted Witnesses" 

Sept. 

12 

— 

"The 

Tennis Champ" 


The "Thin Man" stars Peter Lawford and Phyllis Kirk as Nick 
and Nora Charles. The series was filmed at the M-G-M Studios in 
Culver City, Calif., for the NBC-TV Network telecasts. It is 
sponsored by the Colgate-Palmolive Co. through the Ted Bates and Co., 
Inc., agency. 


NBC-New York, 6/13/58 






















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TELEVISION NEWS 



PREMIERE 


June 13, 1958 


FRED ROBBINS CHOSEN AS EMCEE FOR MONDAY-THROUGH-FRIDAY 
DAYTIME 'HAGGIS BAGGIS' SHOW ON NBC-TV NETWORK 


Fred Robbins, noted New York disc jockey, has been an¬ 
nounced as the master of ceremonies of the daytime colorcasts of 
NBC-TV's "Haggis Baggis" starting Monday, June 30 - The audience- 
participation game will be colorcast Monday through Friday over the 
NBC-TV Network (2:30-3 p.m., EDT). 

A Monday night colorcast version of "Haggis Baggis," with 
Jack Linkletter as emcee, will also start June 30 (7:30-8 p.m., EDT). 
Both the day and night series will originate at the Ziegfeld Theatre 
in New York. 

Joe Cates, who has been associated with such quiz games as 
"$64,000 question," "$64,000 Challenge," and "Stop the Music" created 
"Haggis Baggis" and is executive producer. 

Four panelists, chosen from the studio audience, will 
participate in "Haggis Baggis," each in turn answering questions 
chosen from a large board. A correct answer removes part of the 
board, revealing a small portion of a large photograph underneath. 

The first person to identify the photograph is the winner. 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 































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The winner and the runner-up (that contestant having the 
largest number of correct answers) then are shown two sets of prizes 
-- "Haggis" and "Baggis" -- both of approximately the same value, 
but different in content. One set will be filled with luxury items, 
the other with utility prizes. 

The winner makes his choice of the sets of prizes, but his 
choice is kept secret from the runner-up. If the runner-up then 
makes the same selection as the winner, he gets nothing. If he picks 
the prizes the winner passed up, he gets to keep the merchandise of 
his choice. 

A home jackpot of similar prizes will be won by the person 
whose postcard is picked from a large drum. One selection will be 
made during each program. 




NBC-New York, 6/13/58 



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THEOLOGIAN TO LEAD DISCUSSION OF 1 TYRANNY OF THE TEENAGER * 

A view of "The Tyranny of the Teenager" as a major 
anxiety plaguing modern man will be presented on the NBC-TV 
Network religious program, "Frontiers of Faith," Sunday, 

June 22 (5 p..m. , EDT), 

A dramatic sketch will provide the springboard for 
discussion. Panelists will be the Rev. Howard A. Johnson, 
canon theologian of the Cathedral of St. John the Divine, New 
York City; Eugene Gilbert, president of Gilbert Youth Research 
Company, and Leon Pearson of NBC News, who will be host and 
narrator. The live telecast will be the second in a series 
of four weekly explorations of major anxieties of our time. 
"Frontiers of Faith," produced currently in cooperation with 
the National Council of Churches, is an NBC Public Affairs 
presentation. 


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NBC-New York, 6/13/58 





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NBC 


TELEVISION NEWS 



June 16, 1958 


JACKIE COOPER, MARGARET O'BRIEN, SALVATORE BACCALONI, SHARI LEWIS 
V/ILL BE GUESTS ON SUNDAY, JULY 13, PREMIERE COLORCAST OP 
STEVE ALLEN PRESENTS STEVE LAWRENCE AND EYDIE GORME" 


The premiere colorcast of "Steve Allen Presents 
Steve Lawrence and Eydie Gorme" Sunday, July 13 (NBC-TV 
Network, 8-9 p.m., EDT) will have four visiting headliners. 
On hand to assist in the kickoff will be Jackie Cooper 
(star of "The People's Choice" on the NBC-TV Network), 
Margaret O'Brien, Salvatore Baccaloni and Shari Lewis, 

The musical series has the Summer time-spot of "The Steve 
Allen Show," 

The program will follow a general theme each 
week, with each guest integrated into the program, rather 
than following a variety format, Steve and Eydie will 
perform as solo artists, as well as in duets, 

"Steve Allen Presents Steve Lawrence and Eydie 
Gorme" will be produced by Nick Vanoff and directed by 
Dwight Hemion, It will be written by Johnny Bradford, 

Bill Dana, Prank Peppiat and Jud Holstein and will origi¬ 
nate -- live and in color -- from the Colonial Theatre in 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 















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2 - 'Steve Allen Presents Steve Lawrence and Eydie Gorme 1 


New York. Music on the program will be under the direc¬ 
tion of Jack Kane, with a vocal group led by Artie Malvin. 

The Greyhound Corporation, Procter and Gamble 
(for Lilt hair products) and the American Machine and 
Foundry Co. will be sponsors of the full-hour colorcast. 
Greyhound and Procter and Gamble are represented by Grey 
Advertising Agency, Inc. and American Machine and Foundry 
by Cunningham and Walsh, Inc. 

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NBC-New York, 6/16/58 






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NBC T E LEV I SION X EWS 

CREDITS FOR ’HAGGIS BAGGIS’ MONDAY NIGHT COLORCAST 




PROGRAM: 

"Haggis Baggis" 

TIME: 

NBC-TV Network colorcast, Mondays, 7 : 30- 

8 p.m., EDT, starting June 30. 

FORMAT: 

Audience-participation in two-part quiz. Each 

correct answer removes a section of a large 

board, revealing part of a large photograph. 

The first contestant to identify the photo¬ 
graph becomes the winner. Winner and runner- 

up then vie for two sets of prizes. A home- 

viewer jackpot is announced each week. 

EMCEE: 

Jack Linkletter 

EXECUTIVE PRODUCER: 

Joe Cates . 

PRODUCER: 

David Brown 

DIRECTOR: 

Ted Nathanson 

UNIT MANAGER: 

Steve Weston 

SET DESIGNER: 

Norman Davidson 

PRODUCTION SUPERVISOR: 

Bill Watts 

TECHNICAL DIRECTOR: 

Walter Miller 

ORIGINATION: 

Live in color from Ziegfeld Theatre, New York. 

NBC PRESS 

REPRESENTATIVE: 

Jim Hayes, New York 


_ 0 _ 


NBC-New York, 6/16/58 



















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NBC 


TELEVISION NEWS 



NBC COLOR TELECAST SCHEDULE 
June 22 - 28 
(All Times EDT) 

Sunday, June 22 

7- 7:30 p.m. -- "Noah's Ark" -- "The Mascot." 

8- 9 P.m. -- "The Steve Allen Show" -- With Peter Ustinov, Jack 

Lemmon, Jerry Vale and Jeri Southern. 

9- 10 p.m. -- "The Chevy Show" -- Starring Edie Adams, John Raitt, 

Dorothy Kirsten and Janet Blair, with the comedy team of Rowan 
and Martin. 

Monday, June 23 

3-4 p.m. -- "NBC Matinee Theater" -- "The Prophet Hosea" starring 
Joseph Wiseman, Roberta Haynes and Robert Loggia. 

7:30-8 p.m. -- "The Price is Right" -- With Bill Cullen. 

Tuesday, June 24 


3-4 p.m. -- "NBC Matinee Theater" -- "Journey into Darkness," 
starring Skip Homeier and Peggy McCay. 

8- 9 p.m. -- "The Investigator" -- With Lonny Chapman and Howard 

St. John. 

Wednesday, June 25 

3-4 p.m. -- "NBC Matinee Theater" -- "From the Desk of Margaret 
Tyding," starring Maggie Hayes, Donald Murphy and Peggy McCay. 

9- 10 p.m. -- "Kraft Mystery Theatre" -- "87th Precinct," starring 

Michael Higgins, Martin Rudy, Joseph Sullivan and Joan Copeland. 

(more) 

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 





































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2 - NBC Color Telecast Schedule 


Thursday, June 26 

3-4 p.m. -- "NBC Matinee Theater" -- "Rain in the Morning," 

starring Peggy McCay, Robert Morse, Theodore Newton and Robert 
Karne s. 

7:30-8 p.m. -- "Tic Tac Dough" -- With Jay Jackson. 

10-10:30 p.m. -- "The Price is Right" -- With Bill Cullen. 

Friday, June 27 

3-4 p.m. -- "NBC Matinee Theater" -- "End of the Rope," starring 
George Peppard and Norma Moore. 

7:30-8 p.m. -- "Big Game" -- Tom Kennedy is host. 

Saturday, June 28 

8-9 P.m. -- "The Bob Crosby Show" -- Starring Bob Crosby with 
Gretchen Wyler -- Tonight’s guests are Gary Crosby and the 
Fontane Sisters. 


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3- X-H 


RELATIONSHIP BETWEEN TELEVISION AND NEWSPAPERS EXAMINED 
BY ROBERT W. SARNOFF IN SYRACUSE (N.Y.) TALK 

NBC President Speaks at Dedication of WSYR and WSYR-TV Facilities 

SYRACUSE, N. Y,, June 17 -- The relationship between the 
nation’s two primary instruments of communication -- television and 
newspapers -- was examined in a talk here today by Robert W. Sarnoff, 
President of the National Broadcasting Company. 

Mr. Sarnoff spoke at dedication services for the new 
facilities of Stations WSYR and WSYR-TV, NBC’s radio and television 
affiliates in Syracuse. 

The NBC President pointed out that many broadcasters 
privately are expressing concern as to whether some American news¬ 
papers, "under the stress of intensified competition for the advertis¬ 
ing dollar, are not taking calculated aim on television in terms of 
its effectiveness as a communications instrument and as a sales tool. " 

A corollary thought frequently expressed, he said, is that 
broadcasters should perhaps use their own facilities to carry their 
story to the people. 

"If there are grounds, as so many broadcasters now feel, 
for conflict between the nation’s two primary instruments of communica¬ 
tion," he said, "then it i3 my belief that the sources of the conflict 
should be openly discussed and not allowed to simmer underground." 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 





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2 - Robert W, Sarnoff -- Syracuse 


In another highlight of his talk, Mr. Sarnoff said the 
impact of the recession has brought to television this season a new 
hard-sell era, with selling problems that ''make those of last season 
mild by comparison." He emphasized that the formula for conquering 
a recession must be to "sell your way out of it" and added: "I 
personally hope (television's) bulldozer power to move product 
mountains can play a significant role in reversing the current decline." 

All advertising media, he said, now face the challenge of 
implementing this formula. This can be done in two ways, as outlined 
by Mr. Sarnoff: 

1 -- Dramatizing the basic strength of the nation's 
economy and its hopeful prospects for the future. 

2 -- Mustering advertising's total resources for 
selling -- selling not only the advantages of each medium, 
but also the value of advertising as "the essential lubricant 
of a healthy economic machine." 

NBC, he said, is donating more than $1,000,000 in spot 
announcements this Summer to the "buy now" and "confidence" campaigns 
of the Advertising Council. These announcements should register one 
billion viewer impressions. 

Looking ahead to the coming five years, Mr. Sarnoff forecast 
a television business, advertising business, and a national economy 
that will "dwarf" the present. 

"The NBC Research Department forecasts a gross national 
product by 1962 of $535 billion, a $100 billion increase over the 1957 
level," he said. "We expect national advertising expenditures to 
total nearly $13 billion, up $2 billion over the current outlay. We 

(more) 



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think television will get about half that increase, but we think 
newspapers and magazines will increase their volume, too.” 

Commenting on the relationship between television and news¬ 
papers, Mr. Sarnoff placed himself in the role of a roving reporter 
of the broadcasting scene. He said he found broadcasters questioning 
the role of newspapers in coverage of television are doing so in 
terms of three specific sections of a paper: 

The first is the main news section carrying reports of 
alleged improper conduct in Washington. While broadcasters do not 
object to investigation into any aspects of their business, the NBC 
President said they have begun to ask whether "any leaked story from 
Washington concerning television is not a surer avenue to page one 
for a reporter than a trunk murder." 

A second area under question, Mr. Sarnoff said, is tele¬ 
vision show criticism. The broadcaster understands criticism, he 
said, but wonders why it must be "coupled with a characterization of 
the entire television service as degraded and with the incorrect claim 
that we are losing millions of disenchanted viewers." 

The third newspaper section under the broadcaster's question 
ing, the NBC President said, is the business section, particularly the 
advertising news columns, "Here," Mr. Sarnoff said, "he (the broad¬ 
caster) reads that television costs are soaring, that advertisers are 
switching from television to the print media who contend they are 
more efficient, more economical buys. Why should the annual meeting 
of newspaper advertising executives be covered like a summit con¬ 
ference? Why should one major paper, taken at random, give more than 
1,500 agate lines to the last Newspaper Advertising Executives Conven¬ 
tion, yet not one agate line to the annual TV Bureau of Advertising 
Convention?" 


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Remarks by Robert W. Sarnoff 
President, National Broadcasting Company 
Dedication of new facilities for 
Stations WSYR and WSYR-TV 
Syracuse, New York 
June 17, 1958 


TELEVISION, NEWSPAPERS AND THE ECONOMY 

It is somehow reassuring for a network representative to 
participate in the dedication of a building constructed out of the 
profits of our present broadcasting system and devoted to the 
continuance of that system. The granite and steel of a new station 
impart a pleasant sense of stability, a sense that we broadcasters 
find increasingly elusive in this unsettled day and age. 

In building his station, Curly Vadeboncoeur used all the 
sinew of a postman battling the elements. Neither recession chills, 
nor legislative storms, nor pay-television squalls could temper his 
determination to give Syracuse one of the nation's showcases for free 
broadcasting. He succeeded, and Syracuse should reflect great pride 
in his success. NBC does, and one of my two reasons for being here 
is to tell Curly so. If our programs match his building in quality 
and permanence, NBC will have audience supremacy until Judgment Day. 

Our affiliation with Syracuse extends over twenty-five 
years, first in radio and then in television, which WSYR-TV introduced 

(more) 


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here ten years ago. Prom our viewpoint, and I think from the 
station's too, it has been a good association. Together, we've given 
Syracuse a continuity of broadcast service that could well serve as a 
model for this fast-growth, fast-change business. 

The other reason I am here is to make, at Curly's request, 
a few appropriate dedicatory remarks. I will avoid the ivy-covered 
approach where the speaker wanders fondly in the past and then 
straddles the bright horizon of the future. It would be inappropriate 
in any discussion of broadcasting's current status, for it would be in 
distorted perspective. 

The plain and dominant fact of broadcasting today is that 
the industry, and networks in particular, are under more concerted 
attack from more sources than at any time in their history. Some 
government officials want the networks to abandon those operations 
which make possible the national service they now provide. The net¬ 
works are being investigated, subpoenaed, interrogated, rebutted and 
counter-rebutted by congressional committees, government agencies, 
study groups and college deans. The networks have spent heavily in 
money and man hours in the past year to marshal files, prepare 
testimony, and shuttle legal and executive battalions between 
Washington and New York. The cost to NBC alone exceeded that of 
creating twenty-six film episodes of the television epic, "Victory 
At Sea." 

And the contagion spreads. On the one hand, there is an 
insistent government demand that we relinquish certain controls over 
programming; on the other, we face a rising clamor among critics 
against network abdication of program control to sponsors, advertising 

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agencies and program syndicators. If programming is to be fresh and 
creative, they argue, the networks must have a decisive hand in it. 

By such conflicting demands are we pulled and hauled. 

But this is a visible conflict, the protagonists and the 
differing points of view easily identified. There is another area of 
latent conflict which has not been publicly ventilated. A question 
seems to be arising among the nation's broadcasters as to whether 
some American newspapers, under the stress of intensified competition 
for the advertising dollar, are not taking calculated aim on tele¬ 
vision in terms of its effectiveness as a communications instrument 
and as a sales tool. This question echoed through the corridors 
last month in Los Angeles at the annual convention of the National 
Association of Broadcasters. In the weeks since, in letters from 
stations, in reports from field representatives, in informal comments 
by competing networks, one hears the question in swelling chorus, 
plus the corollary thought that broadcasters should perhaps use their 
own facilities to carry their story to the people. 

I find it unusual that a question of such interest and such 
currency has not been aired publicly by broadcasters. It is surely 
not unreasonable for a broadcaster to speak of the press with the same 
candor that the press speaks of broadcasting. This is particularly 
true when he is on good neutral ground, as I am now, participating 
in the dedication of a broadcasting station owned by a distinguished 
newspaper chain, and surrounded by newspaper people. 

So, stepping across the bodies of my public relations staff, 
I will place myself in the role of a roving reporter of the broad¬ 
casting scene and attempt to articulate publicly the thoughts many 
broadcasters now voice privately: 

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4 - Robert W. Sarnoff 


The broadcaster is questioning some newspaper coverage of 
television in terms of three sections of the paper. One is the main 
news section which carries reports of alleged improper conduct in 
Washington. The broadcaster says he does not object in the slightest 
to Washington investigations of any aspect of broadcasting or 
government administration -- for such is the essence of the democratic 
processes by which he lives. But he has begun to ask whether any 
leaked story from Washington concerning television is not a surer 
avenue to page one for a reporter than a trunk murder. 

To illustrate, on Sunday, June 1, the New York Times 
carried a front-page article about the Justice Department’s insistence 
that the FCC eliminate three basic elements of networking for anti¬ 
trust reasons. Apart from the fact that the Justice Department had 
expressed itself on these network operations two years ago, the 
point the broadcaster questioned was the play given the story. It 
was the lead domestic news story. Only the agony of France over¬ 
shadowed it. Not even the staggering fatalities of Memorial Day 
could equal it. 

The second newspaper section under question is television 
show criticism. The broadcaster says he understands the panning of 
an individual Western or quiz show. The movies and the theater get 
that too. But why, he asks, must that panning be coupled with a 
characterization of the entire television service as degraded and 
with the incorrect claim that we are losing millions of disenchanted 
viewers? Why must the fact that the TV channels carried this past 
season the greatest number of informational, cultural and educational 
special programs in television's history be submerged in the back¬ 
wash of things wrong? 

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5 - Robert W. Sarnoff 


The third newspaper section under the broadcaster’s 
questioning gaze is the business section, and particularly the 
advertising news columns. Here he reads that television costs are 
soaring, that advertisers are switching from television to the print 
media who contend they are more efficient, more economical buys, Why 
should the annual meeting of newspaper advertising executives be 
covered like a summit conference? Why should one major paper, taken 
at random, give more than 1500 agate lines to the last Newspaper 
Advertising Executives Convention, yet not one agate line to the 
annual TV Bureau of Advertising Convention? 

Over the past ten years, most broadcasters say they have 
tended to ignore or shrug off print hostility. Television was growing 
so enormously, the sponsor demand for time so great, the growth of 
audience so rapid, that most executives did not allow their sense of 
well-being to be ruffled. 

But this has changed as the economy has changed. 

The impact of a recession has specific, and different, 
realities for television. Unlike the print media, who reduce their 
number of pages when advertising dwindles, television must continue 
to program its time periods whether programs are sponsored or 
unsponsored. Consequently, the swing between profit and loss is far 
sharper and the risks far higher. A handful of prime evening time 
periods left unsponsored can transform the figures on any network’s 
ledger from black ink to red ink. 

However, the broadcaster considers himself no different 
from the magazine or newspaper in attempting to sell his service this 
year. The hesitancy of advertisers to make major commitments in 
view of uncertain economic conditions is a common problem. 

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Last year I wrote a letter to radio-television news editors 
supporting a New York Times story about the new hard-sell era facing 
television. Many in the industry considered it an unfair news 
article, but its prediction has been more than borne out. Our 
selling problems now make those of last season mild by comparison. 

By this date, two of the three television networks have normally sold 
out their full nighttime schedule for the Pall. But this June finds 
all of the networks with substantial amounts of open time -- 
sufficient time, if it continues unsold, to have a profound effect 
upon their annual balance sheets. 

The solution most often volunteered us is to introduce 
fresh, bright and imaginative new shows which could capture greater 
audiences and thereby induce additional sales. And indeed we have a 
backlog of programs, and new ones on the drawing board, of the calibre 
that would bring forth critical hosannas if they were aired in prime 
viewing time. Every network has tried hard to sell them -- the 
Project 20*s, the See It Nows, the Operas, the Outlooks. But it is a 
fact of economic life that many sponsors and many agencies, when 
faced with substantial advertising commitments in unsettled times, 
prefer to place their money on tested mass audience attractions rather 
than risk the untried and the unpredictable. 

Most broadcasters admit they do not cherish every program 
their sponsors or their audiences do, but this is not unique. A New 
York publisher recently expressed embarrassment at the amount of 
headline space the paper devoted to Lana Turner's misadventures. The 
publisher felt the story was played out of proportion to other news¬ 
worthy events but said that the paper had no choice if it were to 
maintain its circulation. While there is no relationship between the 

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Turner story and a popular program, except size of audience, the 
broadcaster says he too has some obligation to give his audience 
what it wants. He operates a mass medium. He has nothing to sell 
but circulation. If the people find Westerns and quiz shows and 
comedies enjoyable, and if sponsors find advertising messages in 
these shows effective, he believes he must continue to program them. 

He fervently hopes, in fact, that he can continue to sell enough of 
them to support his non-sponsored shows of specialized appeal. 

With these thoughts churning through his mind, how would the 
broadcaster present television's case if he were to use his own 
facilities to do so? 

He would probably start off by explaining that television, 
as a commercial service, has just completed its first decade. After 
its phenomenal early growth, it appears to be approaching a plateau. 
There are forty-five-and-a-half million sets in American homes. 

Sight signals reach more than ninety-seven per cent of the population. 
Despite this near saturation, and despite the novelty rub off, 
interest and support of the medium continue to an astonishing degree. 
In the broadcast season just ended, more Americans spent more time 
watching television than ever before. The average set was turned on 
nearly six hours daily, an increase in set usage of four per cent over 
the prior season. There is not a scintilla of fact to support the 
charge that the public is tiring of present programming. Television 
continues with a popular mandate of awesome proportions. 

Concerning our Washington problems, he would probably 
introduce the subject by describing television as a compound of 
newness and bigness, of private enterprise touched by government 

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regulation -- a vast and complex mechanism motivated by simple aims: 
to entertain, to instruct, to inform a nation. He would admit a 
driving need to get his story better understood by those in Washington. 
He might express the hope that out of the government investigations 
will emerge this better understanding and with it a reasonable 

pattern of procedure between those who are regulated and those who 
regulate. 

To the charge that television is pricing itself out of the 
market, the broadcaster will say bluntly and factually that its cost 
in terms of advertising coverage is going down, not up. True, the 
sponsor finds his total dollar outlay greater, but in exchange for 
that dollar increase he receives a far greater increase in viewers 
reached. His cost per thousand -- a trade term which expresses the 
cost to the advertiser for reaching 1,000 viewers -- had declined in 
the past year. It continues to be the most re suit-producing cost 
per thousand of any advertising medium. 

He would probably show you sponsor documentation on how 
television commercials for a new product have galvanized national 
demand for that product almost overnight. This is a nation which 
consumes its way to prosperity and he would insist that television 
can and does play a formidable role in stimulating the process of 
consumption. There was evidence of this during the economic dip of 
1954 -- the year in which the McGraw-Hill publications say, 

"advertising helped kill a business recession." The broadcaster has 
a hunch, though he can't prove it, that the final blow was struck by 
television. While advertising in all media increased five per cent 
that year, television advertising was stepped up thirty-three per cent. 

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And that represents my guess as to some of the things our 
typical broadcaster would say if he went before the cameras in his 
own defense. Now, I will move him off camera and offer a few final 
thoughts. 

In any controversy, grievances, real or fancied, are not 
exclusive. If moved to do so, newspapers could point out that they 
give enormous coverage to television programs through log listings, 
through feature stories and interviews, through pictures of stars. 
This helps their circulation but it helps television's circulation 
too. Witness the tremendous attention newspapers have given Miss 
Elfrida von Nardroff on "Twenty-One." It has stimulated millions of 
viewers to tune in -- so many, in fact, that "Twenty-One 11 is now one 
of the top-rated shows in all television. 

Newspapers can say justifiably that television in all 
aspects is big news, and that includes its relationships with govern¬ 
ment as well as its programs. They can assert with further 
justification that many programs are routine and undistinguished 
entertainment and that there is room for improvement in the quality 
of our service. I agree, and I also feel newspapers serve a valuable 
gadfly role in constantly reminding us of it. 

Finally, newspapers can well ask: why, since many of us 
own television stations, extremely profitable stations, would we 
spite our corporate face by cutting off our broadcast nose? 

The newspapers of America, I am sure, can -- and if the 

wish moves them, will -- build a good case for their approach to 

television. But if there are grounds, as so many broadcasters now 

feel, for conflict between the nation's two primary instruments of 

communication, then it is my belief that the sources of the conflict 

should be openly discussed and not allowed to simmer underground. 

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In terms of television’s future, I personally hope its 
bulldozer power to move product mountains can play a significant role 
in reversing the current decline. One hopeful sign is that non¬ 
durable goods, which give the lion's share of their advertising to 
television, have held a relatively strong sales curve while durable 
goods, which have placed a minority of their advertising with tele¬ 
vision, have suffered most. 

Regardless of the significance of this correlation, the 
formula for conquering a recession must be to sell your way out of 
it. If the current recession differs from others, it is only that 
there seems less excuse for it. Inventories of finished products are 
down substantially. Consumer savings now are at the highest in 
history. All advertising media face the challenge of luring out 
those savings. This is where our energies should be directed and 
there are two ways we can all go at it. 

First, we can attempt to create a proper psychological 
climate by dramatizing the basic strength of our economy and its 
vividly hopeful prospects for the future. Nothing tightens a purse 
string like fear; nothing loosens it like hope. 

I think many newspapers and magazines are now doing an 
effective job in emphasizing affirmative economic news, and in 
contributing advertising space to the "buy now" and "confidence" 
campaigns of the Advertising Council. On the network level, we are 
attempting to match their effort by giving air time to support the 
theme of a growing and vibrant economy. At NBC we are donating more 
than a million dollars in spot announcements to the campaign this 
summer and we expect to register a billion different viewer 
impre ssions. 


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11 - Robert W. Sarnoff 


Secondly, we should muster our total resources for selling 
selling the advantages of our own media, yes; but, more important, 
selling the value of advertising as the essential lubricant of a 
healthy economic machine. 

If television weathers the present as resolutely as the 
men who created Syracuse's new broadcasting center, I think we will 
see within the coming five years a television business, an advertising 
business and a national economy that dwarf the present. The NBC 
Research Department forecasts a gross national product by 1962 of 
$535 billion, a $100 billion increase over the 1957 level. We expect 
national advertising expenditures to total nearly $13 billion, up 
$2 billion over the current outlay. We think television will get 
about half that increase, but we think newspapers and magazines will 
increase their volume too. 

It is because I believe all advertising media can grow 
together that I see your imposing center as a symbol of logic and 
reason. It Is a fusion of broadcasting and newspaper interests. 

It is a powerful testament to the vigor of a free, advertising- 
supported communications system. To the Newhouse newspapers, to 
Curly Vadeboncoeur, to his station staff, I offer the congratulations 
of the National Broadcasting Company on your superb achievement. 

Thank you. 


o 




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TRADE NEWS 



June 17, 1958 

THREE ADVERTISERS PLACE NEW ORDERS FOR TOTAL OF 72 PARTICIPATIONS 
ON ’TODAY* AND 'THE JACK PAAR SHOW’ ON THE NBC-TV NETWORK 

Three advertisers placed new orders with the NBC-TV 
Network’s "Today" and "The Jack Paar Show" during the past week 
calling for a total of 72 participations on both programs, it was 
announced today. 

Highlighting the new sales is a major purchase by the 
Stephan Distributing Corp., for Stephan’s hair products. The 
advertiser has ordered 30 participations on "Today" and 30 participa¬ 
tions on "The Jack Paar Show," starting Sept. 15. 

Aldon Rug Mills, Inc., has ordered six participations on 
"Today" starting Sept. 18, and one participation on "The Jack Paar 
Show" on Oct. 8. 

The Drexel Furniture Company has ordered five participa¬ 
tions on "Today" starting Sept, 16. 

Cunningham and Walsh, Inc,, is the agency for the Stephan 
Distributing Corp., and Arndt, Preston, Chapin, Lamb and Keen, Inc*, 
represents both the Aldon Rug Mills and Drexel Furniture Co. 

-o- 


PRESS DEPARTMENT, NATIONAL BROA 


DCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 







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NBC NEV/S PROVIDES SWIFT TV COVERAGE OF SHERMAN ADAMS' 
REMARKS TO CONGRESSIONAL INVESTIGATING COMMITTEE 

Filmed excerpts of Sherman Adams 1 opening remarks 
to the Congressional investigating committee this morning 
(Tuesday, June 17) were included in a special telecast 
presented from Washington by NBC News (NBC-TV Network, 

12:30 p.m., EDT). 

With the committee still in session, NBC News 
White House Correspondent Ray Scherer summarized latest 
developments and the film of Adams reading his own statement 
was shown. The spot news feature was concluded with an 
on-the-scene report via telephone from Arthur Barriault, 

NBC News Congressional correspondent. 


NBC-New York, 6/17/58 



























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TE LEVI SION 


NEWS 


June 17, 1958 

"THE WILD SWANS" FILM FOR "SHIRLEY TEMPLE'S STORYBOOK" 

GOES INTO PRODUCTION IN HOLLYWOOD 

Phyllis Love, Melville Cooper, Grant Williams, Joseph Wiseman 
Head Cast of Feature Scheduled for Sept. 12 Telecast 

"The Wild Swans" (NBC-TV Network, Friday, Sept. 12, 

8:30-9:30 p.m., EDT) film for "Shirley Temple's Storybook" went into 
production in Hollywood this week with a cast headed by Phyllis Love, 
Melville Cooper, Grant Williams and Joseph Wiseman. 

The classic fairytale, which has been adapted for television 
by Jean Holloway, is being directed by Richard Morris for Henry Jaffe 
Enterprises, Inc., in association with Screen Gems, Inc. Producer is 
Alvin Cooperman. 

This will mark Phyllis Love's second appearance on the 
Shirley Temple series. Earlier this season she appeared in the role 
of Elsa, the miller's daughter, in "RumpeIstiltskin." In "The Wild 
Swans" she will play the role of the Princess Elisa. 

Alfred Ryder and Olive Deering head the supporting cast of 
"The Wild Swans." The performers' roster also includes Thayer David, 
Anne O'Neal, Buzz Martin, Robert Chapman, Bob Banas, Lisa Golm, 

Leslie Denison, Bob Busch, David Garcia, Roy Dean and Anna Marie 
Nansi. 

-o- 

NBC-New York, 6/17/58 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 




























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NBC 


TELEVISION NEWS 



June 17, 1958 

CREDITS FOR ’HAGGIS BAGGIS' MONDAY-THROUGH-FRIDAY 
DAYTIME COLORCASTS ON THE NBC-TV NETWORK 


PROGRAM: 

TIME: 


FORMAT: 


EMCEE: 

EXECUTIVE PRODUCER: 
PRODUCER: 

DIRECTOR: 


"Haggis Baggis" 

NBC-TV Network colorcasts, Mondays 
through Fridays, 2 : 30-3 p.m., EDT, 
starting June 30. 

Audience-participation in two part quiz. 
The correct answer removes a section 
of a large board, revealing part of 
a photograph. The first contestant 
to identify the photograph becomes the 
winner. Winner and runner-up then vie 
for two sets of prizes. A home- 
viewer jackpot is announced each 
week. 

Fred Robbins. 

Joe Cates 

David Brown 

Ted Nathanson 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 





















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2 - Credits for "Haggis Baggis" 


UNIT MANAGER: 

Steve Weston 

SET DESIGNER: 

Norman Davidson 

PRODUCTION SUPERVISOR: 

Bill Watts 

TECHNICAL DIRECTOR: 

Walter Miller 

ORIGINATION: 

Live, in color, from the Ziegfeld 

Theatre, in New York 

NBC PRESS REPRESENTATIVE: 

Jim Hayes, New York, 


-o-- 

NBC-New York, 6/17/53 




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June 17, 1958 

SHELLEY BERMAN ADDED TO ROSTER OP COMEDIANS 
ON NBC RADIO NETWORK’S "NIGHTLINE 11 

Shelley Berman, rising young monologist, has been added to 
the roster of comedians on NBC Radio Network's "Nightline." His 
laugh-provoking routines, which have been widely acclaimed by critics, 
are presented Tuesdays during the 8:05-8:30 p.m. (EDT) segment of 
"Nightline." 

Other young comedians who are regular features of the 
program are Mort Sahl (Tuesdays and Thursdays, 9:05-9:30 p.m., EDT, 
segment) and Mike Nichols and Elaine May (Wednesdays, 9:05-9:30 p.m., 
EDT, segment). 

Berman, who hails from Chicago, started as a serious actor. 
He worked as a comedian for the first time in Florida, but the act 
did not click and it was not until he wrote his own material that he 
won critical praise. After an extended engagement at Mr. Kelly's, a 
Chicago nightclub, he was booked in clubs in Las Vegas, San Francisco, 
Los Angeles and New York and appeared on "The Steve Allen Show" and 
The Jack Paar Show on the NBC-TV Network, His most noted routine is 
a telephone act in which his emotional gamut, according to one critic, 
"runs from beatific pleasantness to extreme anguish, according to what 
he 'hears' at the other end of the line." 

("Nightline," is broadcast by the NBC Radio Network Mondays 

and Wednesdays, 3:30-10 p.m., EDT, and Tuesdays and Thursdays, 

8:05-10 p.m., EDT.) 


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REVISED SCHEDULE FOR 'OPENING NIGHT' 


The titles of several dramas on NBC-TV Network's "Opening 
Night" have been rescheduled and additions and deletions made for the 
re-run film series which features top Hollywood stars. Arlene Dahl 
is program hostess. Following is a revised listing (Saturdays on 
alternating weeks, 9 p.m., EDT). 

June 28 -- "Fate Travels East," starring Linda Darnell. 

July 12 -- "Gentle Deceiver," starring Keenan Wynn. 

July 26 - "Sometimes It Happens," starring Guy Madison. 

Aug. 9 -- "The Quiet Stranger," starring George Montgomery 
and Forrest Tucker. 

Aug, 23 -- "Strange Disappearance" starring Stephen McNally 
and June Vincent. 

Sept. 6 -- "Menace of Hasty Heights" starring Steve Cochran. 

-o- 

TIME CHANGES FOR TWO "SHIRLEY TEMPLE'S STORYBOOK" TELECASTS 

The following time changes should be made in the advance 
schedule for the "Shirley Temple's Storybook" series on the NBC-TV 
Network: 

The Monday, Oct, 27 presentation of "Rapunzel" will be 
telecast from 8 to 9 P.m,, not 7:30 to 8:30 p.m,, as stated in a 
previous release. The Tuesday, Nov. 23 presentation of "The 
Emperor's New Clothes" will be telecast from 7:30 to 8:30 p.m., EST, 
not 8 to 9 p.m., EST. 


o 


NBC New York, 6/17/5B 
















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ROOM 320 



TRADE 


NEWS 


3- X- 


June 18, 1958 


ALL-STAR BASEBALL GAME 


25TH ANNUAL ALL-STAR BASEBALL GAME WILL BE CARRIED 
BY THE NBC TELEVISION AND RADIO NETWORKS AS 
' GILLETTE CAVALCADE OF SPORTS' FEATURE 

The 25th annual All-Star Baseball Game, which will be 
played at Memorial Stadium in Baltimore on Tuesday, July 8 , will 
be carried by the NBC Television and Radio Networks. Air time 
on both television and radio will be 12:45 p.m., EDT -- 15 
minutes before game time. 

NBC's exclusive TV and radio coverage will be sponsored 
by the Gillette Safety Razor Company as a "Gillette Cavalcade of 
Sports" feature. Maxon, Inc., is the advertising agency for 
Gillette. 

This will be the ninth straight year that NBC-TV is 
covering the All-Star classic. It is the second straight year 
for NBC Radio, which broadcast the first game in 1933 and con¬ 
tinued the coverage until 1940, 

For the first time, the votes of major league players, 
managers and coaches will decide the starting lineups of both 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 

















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teams, except for pitchers. The major leaguers will vote for 

players in their own league other than teammates. In previous 

years, the eight starters were selected by the ballots of base¬ 
ball fans. 

As in the past, the pitching staffs and remainder of the 
25-man squads will be chosen by the managers. Fred Haney of the 
world champion Milwaukee Braves will manage the National League 
team, and Casey Stengel of the New York Yankees will pilot the 
American Leaguers. 

The American League won last year’s game in St. Louis 
by 6-5 to increase its over-all victory margin to 14-10, 

Should weather force a postponement of the 1 p.m., EDT, 
starting time on July 8, re-scheduling times would be 8 p.m,, on 
the same day, and 10:30 a.m. and 1 p.m., on July 9. In all cases, 
NBC's TV and radio coverage would begin 15 minutes before game 
time. 

-o- 


NBC-New York, 6/18/58 




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TELEVISION 


NEWS 


June 18, 1958 


"MUSICAL-VARIETY ENTERTAINMENT, WITH LARGE HELPING OF COMEDY"-- 
THAT'S HOW PRODUCER DESCRIBES SUMMER "CHEVY SHOW" COLORCASTS 

All-Star Full-Hour Series Scheduled Sunday Nights 


Television, the Broadway stage, Summer theatre, opera, 
movies and nightclubs will be the entertainment mediums represented 
by the stars on the "Chevy Show" this Summer (NBC Network colorcast, 
Sundays, June 22-Sept, 28, 9-10 p.m., EDT). 

The series will star John Raitt, Edie Adams, Janet Blair 
and special guest Dorothy Kirsten. The programs also will feature 
comedian Stan Freberg and the comedy team of Rowan and Martin, who 
will alternate on the colorcasts (with Rowan and Martin starting 
June 22). 

Janet Blair has made audiences laugh, cry and sing with her 
roles in films like "My Sister Eileen" and in Broadway productions of 
"South Pacific" and "The Bells Are Ringing." 

John Raitt has starred in the romantic leads in stage, 
movie and television musicals. Among his many credits he played the 
lead in "Pajama Game" on Broadway and then moved to Hollywood to star 
in the film version. He was Mary Martin's singing hero in the stage 
revival of "Annie Get Your Gun" and then re-enacted the part with 
Miss Martin on the NBC-TV Network last November. 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 




















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Edie Adams is a singer (operatic training), comedienne 
(often starred on husband Ernie Kovacs’ TV shows), actress (Broadway's 
"Wonderful Town"), a little of all these (Broadway's "Li'1 Abner"), 
and nightclub appearances. 

Rowan and Martin, young comedy team, have packed nightspots 
and won TV audiences since the recent start of their careers. Stan 
Freberg, the wry ego-burster whose recordings ("St. George and the 
Dragonet," "Wun'erful, Wun'erful" and others) have broken sales 
records, has broken up TV, film and nightclub audiences with his 
comedy. 

Special guest Dorothy Kirsten, famed for her soprano roles 
in the world's leading opera houses, rounds out as royal a cast as 
ever slated for a Summer television show. 

"As a matter of fact, we don't consider this a 'Summer 
show'," says producer Bob Henry. 

"Sponsor Chevrolet has made it possible for us to build a 
new show -- a major television production during our June 22 through 
Sept. 28 schedule," according to Henry. 

The former producer-director of "The Nat 'King' Cole -Show" 
and "The Gisele MacKenzie Show"(among other credits) says: 

"Basically, the 'Chevy Show' will be a musical-variety 
entertainment, with a large helping of comedy. And the comedians 
won't get all the laughs. We're going to have fun with all the cast. 

We know Blair, Raitt, Adams -- and especially Miss Kirsten -- can sing. 
We plan to use, exploit their personalities, all their talents, so 
that the format of the show will be extreme variety. 

"People love variety. They look for new things continuously, 

for the vitality, happiness in new ideas. We will try to capture that 

feeling of originality in the 'Chevy Show'." 

-o. NBC-New York, 6/18/58 





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NBC 


TELEVISION NEWS 



June 18, 1958 


CREDITS FOR THE 'CHEVY SHOW' COLORCASTS ON NBC-TV NETWORK 

-— -_j 


TIME: 


STARS: 


FORMAT: 

PRODUCER-DIRECTOR: 
ASSOCIATE PRODUCER: 
WRITERS: 

CHOREOGRAPHER: 

MUSIC DIRECTOR: 

ASSOCIATE DIRECTORS: 

\ 

1 

\ 

ADDITIONAL MUSIC LYRICS: 
COSTUMES: 

TECHNICAL DIRECTOR: 


NBC-TV Network, colorcasts, Sundays 
9-10 p.m., EDT, from June 22 through 
Sept. 28, 1958. 

Janet Blair, John Raitt, Edie Adams; 
with Rowan and Martin and special 
guest Dorothy Kirsten. (Stan Freberg 
will alternate with Rowan and Martin, 
who will be on the June 22 show). 
Musical-variety 
Bob Henry 
Dean Whitmore 

Ed Simmons, Arnold Sultan and Marvin 
Worth. 

Ward Ellis 
Harry Zimmerman 

Julio Di Benedetto alternating with 
Gene Law. 

Stanley Keyawa and Bernard Ide 
Bob Campbel (cq) 

Clair McCoy 


(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 









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2 - Credits for ' The Chevy Show 


UNIT MANAGERS: 

Charles Baldour and George Habib 

SPONSORS: 

Chevrolet Motor Division, General 

Motors Corp. 

AGENCY: 

Campbell-Ewald Co. 

PRODUCTION BY: 

Henry Jaffe Enterprises Production in 

association with NBC-TV Network. 

ORIGINATION: 

NBC's Color City Studios, Burbank, Calif. 

NBC PRESS REPRESENTATIVES: 

A1 Cammann, New York; Dave Smith, 

Hollywood. 




NBC-New York 6/18/53 




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MONIT 




THE NBC WEEK-END RADIO SERVICE 


Attention: Financial Editors 


THREE-PART ’MONITOR* SERIES TO TELL HOW A JERSEY TOWN USES 
’FIVE PER CENT' PLAN TO COMBAT RECESSION 


A lot of people are talking about a recession, but at least 
one community -- Ridgefield, N. J. -- is doing something about it. 

During the next three weekends the NBC Radio Network's 
"Monitor" will tell how Ridgefield residents are using a "Five Per 
Cent" plan to avoid a recession and maintain prosperity. Devised by 
Samuel Rubin, president of Faberge Perfumes, the project calls for 
industry to pledge five per cent of its plant value for repairs and 
improvement; home owners to pledge five per cent of the value of 
their homes or a like percentage of their annual wage for repairs, 
and retail business to reduce prices by five per cent. 

On Sunday, June 22 , during the 2:05-2:30 segment of 
"Monitor," an electrical maintenance man who was unemployed a few 
weeks ago will tell how he got a job as a result of the "Five Per 
Cent" plan. 

During the weekend of June 28-29 , "Monitor" will cover a 
picnic, sponsored by local manufacturers to mobilize the efforts of 
the community behind the project. 

During the weekend of July 5-6 / "Monitor" will interview 
local residents, retailers, manufacturers and civic officials about 
the plan's effectiveness. 

o NBC-New York, 6/18/53 

ING COMPANY. 30 ROCKEFELLER PLAZA. NEW YORK 20. NEW YORK 


PRESS DEPARTMENT, NATIONAL BROADCAST 













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NEWS 



TRADE 


June 19, 1958 

H. J. HEINZ CO. PLACES $2,500,000 ORDER FOR SPONSORSHIP 
OF SEGMENTS IN 4 NBC-TV NETWORK DAYTIME SHOWS 

The H. J. Heinz Company has placed a new 52-week order with 
the NBC Television Network amounting to $2,500,000 in gross hillings 
for sponsorship of weekly quarter-hour segments in four daytime 
programs, it was announced today by Walter D. Scott, Vice President, 
Television Network Sales, for NBC. 

The order was placed through Maxon, Inc., advertising 
agency. It calls for Heinz to sponsor an alternate-Thursday 
quarter-hour segment, starting Sept. 18, and an alternate-Wednesday 
quarter-hour segment, starting Sept. 24, in the following Monday- 
through-Friday programs: "Treasure Hunt" (10:30-11 a.m., EDT); 
"Concentration," a new game program (11:30-12 Noon, EDT, which 
begins July 28); "Tic Tac Dough" (12 Noon-12:30 p.m., EDT), and 
"Today Is Ours," a new serial drama (3-3:30 p.m., EDT, which begins 
June 30). 


—o — 


PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 







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June 19, 1958 

NBC 'FLAGSHIP 1 WRCA-TV (NEW YORK) AND NBC AFFILIATE WBZ-TV (BOSTON) 
SHARE $10,000 FIRST PRIZE OF ROBERT E, SHERWOOD TV COMPETITION 

NBC-TV Network's 'Outlook* and 'Frontiers of Faith' each win $1,000 

The NBC Television Network's "flagship" station, WRCA-TV 
of New York, and NBC affiliate WBZ-TV of Boston have shared equally 
in the $10,000 first prize of the Robert E. Sherwood Television 
Awards competition. Two NBC-TV Network series, “Outlook" and 
"Frontiers of Faith," won $1,000 prizes. 

WRCA-TV's award-winning series is "The Open Mind, 11 the 
discussion program produced and moderated by Richard Heffner and 
directed by Marshall Stone. The Sherwood jurors awarded a plaque to 
William Davidson, general manager of the station. 

WBZ-TV won top honors for its "Let Freedom Ring" project, 
which presented at least one program on freedom and justice every 
day for a year. The programs were produced by Frank Tooke, Chet 
Collier, Herbert Cahan, Ray Hubbard and James Allen. A plaque went 
to Richard Pack, Vice President of the Westinghouse Broadcasting 
Company. 

The Sherwood Awards, for programs dealing "most dramati¬ 
cally and effectively with the subject of freedom and justice in 
America," were announced today (Thursday, June 19) by Mrs. Eleanor 
Roosevelt at a luncheon in the Hotel Pierre in New York. The awards 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER P L A Z A, N E W Y O R K 20, NEW YORK 







2 - 'The Sherwood Awards' 


were established by the Fund for the Republic in honor of the late 
Pulitzer Prize playwright. 

"Outlook" received its award for the program "Migrants of 
Chicago," presented April 6. The program, dealing with the problems 
of Southern White migrants to the Chicago area, was the work of 
editor Chet Huntley, correspondent John Chancellor, producer Reuven 
Frank, and writer Piers Anderton. William McAndrew, NBC Vice 
President, News, received a plaque. 

The "Frontiers of Faith" series was honored for its "Light 
in the Southern Sky" program of Feb. 9. The show, telling the story 
of Mary McLeod Bethune, famous Negro educator, was written by 
William Branch, produced by Doris Ann, and directed by Martin Hoade, 
It was presented in cooperation with the National Council of the 
Churches of Christ. Edward Stanley, NBC director of public affairs, 
was awarded a plaque. 


o 


NBC-New York, 6/19/58 








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NEWS 


CREDITS FOR ‘STEVE ALLEN PRESENTS STEVE LAWRENCE AND EYDIE GORME' 


PROGRAM: 

"Steve Allen Presents Steve Lawrence and 

Eydie Gorme" 

TIME: 

NBC-TV Network colorcast, Sundays, 8 p.m. 

EDT, beginning July 13. 

STARS: 

Steve Lawrence and Eydie Gorme. 

FORMAT: 

Musical show, with guest stars integrated 

in theme of each show. 

PRODUCER: 

Nick Vanoff 

DIRECTOR: 

Dwight Hemion 

WRITERS: 

Johnny Bradford, Bill Dana, Frank Peppiat 

and Jud Holstein. 

ASSOCIATE PRODUCER: 

Jim El son 

MUSIC DIRECTOR: 

Jack Kane 

CHORAL DIRECTOR: 

Artie Malvin 

CHOREOGRAPHER: 

Danny Daniels 

SCENIC DESIGNER: 

Jan Scott 

COSTUME DESIGNER: 

Bob Fletcher 

SPONSORS: 

The Greyhound Corporation, Procter and 

Gamble for Lilt hair products, and 

American Machine and Foundry Co. 

(more) 


PRESS DEPARTMENT, 


NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA. NEW YORK 20. NEW YORK 











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2 _- Credits for 'Steve Allen Presents Steve Lawrence and Eydie Gorme' 


AGENCIES: 


PRODUCTION BY: 


POINT OP ORIGINATION: 

NBC PRESS REPRESENTATIVE: 


Grey Advertising Agency, Inc., for 
Greyhound and Procter and Gamble; 
Cunningham and Walsh, Inc. for American 
Machine and Foundry. 

Bellmeadows Enterprises, Inc. in 

association with NBC Television Network. 
The Colonial Theatre, New York. 

Betty Lanigan (New York) 



NBC-New York, 6/19/58 









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AMERICAN BAPTIST CONVENTION HONORS ’FRONTIERS OF FAITH’ 


The NBC-TV Network's "Frontiers of Faith" has re¬ 
ceived an American Baptist Convention Award for making "a 
significant contribution to the Christian way of life," 

The award citation singled out for special praise "The 
Prisoner Barabbas," a special one-hour program presented 
by "Frontiers of Faith" on Easter Sunday, 1958. 

"Frontiers of Faith" is telecast Sundays, 

4:30 p.m., EDT. 

-o- 

NBC-New York, 6/19/58 








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TE LEVI SION 


NEWS 


June 20, 1958 


VETERAN ENTERTAINMENT ‘GREATS' IN 'THE GOLDEN YEARS' ON 'TODAY' 

Guests Include Ethel Waters, Smith and Dale, Pat Rooney 
and Joe E. Howard in Week-Long Feature 

Ethel Waters, Smith and Dale, Pat Rooney, Victor Moore 
and Joe E. Howard -- veteran showbusiness headliners and still active 
performers -- will entertain during the lighter moments of Dave 
Garroway's "The Golden Years," a week-long study of America's older 
folks and geriatrics, on the NBC-TV Network's "Today" Monday through 
Friday, June 30-July 4 . 

The entertainers will reminisce and perform in the special¬ 
ties they made famous. They will also talk about their present and 
future showbusiness plans. 

A different artist will appear each day, augmenting the 
serious subjects for discussion already announced -- Medical (June 30), 
Financial (July l). Sociological (July 2), Compulsory Retirement 
(July 3) and Recreation (July 4). 

Details of entertainment features for each day follow: 

Monday, June 30 -- Ethel Waters will sing two numbers she 
is closely identified with -- "Stormy Weather" and "Cabin In The Sky" 

-- and will reminisce about her vaudeville days at the Palace in New 
York as well as her Broadway roles in "Mamba's Daughter" (1939) and 
"Member of the Wedding" (1950). (more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 

















2 - 'Today' 


'The Golden Years' 


Tuesday, July 1 — Smith and Dale will be seen in one or 
more of their comedy routines which were vaudeville circuit hit3 for 
several decades. Theirs is one of the longest partnerships in 
showbusiness. 

Wednesday, July 2 -- Pat Rooney, originator of the "waltz 
clog" will do this dance to the tune of "The Daughter of Rosie O’Grady. 1 
Rooney was featured, a few years ago, in the Broadway musical comedy 
"Guys and Dolls." 

Thursday, July 3 -- Victor Moore, once part of the comedy 
team Gaxton and Moore, and remembered for his performances in "White 
Horse Inn" and "Of Thee I Sing" will do a medley of songs and routines 
including a bit from "Forty-five Minutes From Broadway." 

Friday, July 4 — Joe E. Howard, vaudeville performer and 
song writer perhaps best known for "I Wonder Who’s Kissing Her Now" 
will do the cake-walk to another of his famous tunes, "Goodbye My 
Lady Love." Howard wrote the musical show "The Time, The Place and 
the Girl" at the turn of the century. 

("Today" is telecast on NBC-TV Network, Monday through 
Friday, 7-10 a.m,, EDT except WRCA-TV; on WRCA-TV, 7-9 a.m., EDT.) 

-o- 


NBC-New York, 6/20/58 








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TELEVISION NEWS 



June 20, 1958 


SANDY BECKER TO EMCEE 'WIN WITH A WINNER , 1 
NEW NBC-TV NETWORK TUESDAY NIGHT QUIZ SHOW 

Sandy Becker will be the master of ceremonies of "Win With 
a Winner" (formerly called "Winners' Circle"), the audience- 

participation quiz show which makes its debut on the NBC-TV Network 
Tu esday, June 24 (7:30-8 p,m., EDT). 

Becker, currently the host of two children's shows on a 
local TV station in New York, has also played the title role in the 
network radio series, "Young Dr. Malone," for the past nine years. 

Appearing with Becker on "Win With a Winner" will be a 
postcard girl" -- Marilyn Toomey. She has been NBC-TV's Color Girl 
in New York for the past year. 

Studio contestants and home viewers have the opportunity 
to win cash prizes on "Win With a Winner." Each week, Becker will 
quiz five studio participants in two rounds of questions. Miss 
Toomey will be drawing postcards from a drum throughout each show to 
determine at-home winners. The program is produced and was created 
by Win Elliot and Peg Mayer. 


(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 















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Contestants on the premiere show Juno 24 will be Robert Blake 
of New York, a recording engineer; Mrs, Doris iacoby of Freeport, 

Long Island, N.Y., a housewife; Private First Class Elliot Miller of 
Brooklyn, stationed at Fort Jc.y; Thomas P. Mason Jr. of Huntington, 

Long Island, N.Y., editor of 'The Barber 1 s Journal" magazine, and 
Malcolm A. Vendig of Port Washington, Long Island, N.Y., a merchan¬ 
dising executive. 


NBC-New York, 6/20/58 





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June 20, 1958 

8 SINGERS CHOSEN FOR PREMIERE OF MENOTTI'S OPERA, "MARIA GOLOVIN," 

TO BE PRESENTED BY NBC OPERA COMPANY AT BRUSSELS WORLD'S FAIR 

Eight singers have been selected for the premiere run of 
Gian Carlo Menotti's opera "Maria Golovin," which the NBC Opera Company 
will present in Brussels Aug. 20-31* it was announced by producer 
Samuel Chotzinoff and the composer. Franca Duval, Richard Cross, 

James Loomis, Patricia Neway, Ruth Kobart, Genia Las, Herbert Handt 
and William Chapman are the artists so far signed to appear in the 
NBC-commissioned opera at the American Theater in the World's Fair. 

There will be two complete casts of singers, since per¬ 
formances will be given eight times a week. Announcement of which 
singers will perform on the opening night will be made from Spoleto, 
Italy, where the rehearsals will take place. Additional singers' 
names will be reported as they are added to the roster. 

Chotzinoff also announced that the noted artist Rouben.. 
Ter-Arutunian had been engaged to design the sets and costumes. The 
sets will be constructed in Rome, under Ter-Arutunian's supervision, 

(more) 


CRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY. 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 







2 - Opera 


and will be transported to Spoleto early in August for use during 
rehearsals. Conductor Peter Herman Adler will begin musical rehearsals 
in Spoleto in mid-July. Menotti also will stage his opera. The NBC 
Opera Company will leave Spoleto on Aug. 10 to fly to Brussels for 
rehearsals in the American Theater at the Exposition before the 
opening night Aug. 20. 

Herbert Grossman will share conducting duties with Adler 
during the Brussels run. 

-o- 


NBC-New York, 6/20/58 




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June 20, 1958 

PRESIDENT EISENHOWER HEADS LIST OP DISTINGUISHED WARTIME COMMANDERS 
ON NBC RADIO NETWORK'S "BIOGRAPHY IN SOUND" OF GENERAL MARSHALL 

President Dwight D. Eisenhower heads the list of dis¬ 
tinguished wartime commanders who will describe their personal 
impressions of "General George C. Marshall--Architect of Victory," 
subject of the next program in the NBC Radio Network's "Biographies 
in Sound" series. 

The program, to be broadcast Thursday, July 3 (9:05-10 p.m., 
EDT) as part of "Nightline," will review General Marshall's famous 
career as U, S, Army chief of staff during World War II and Secretary 
of State for two years following the war. 

Other military leaders on the program will include 
General Walter Bedell Smith, who was Secretary of the General Staff 
during World War II and Under Secretary of State while Marshall was 
Secretary of State; General J. Lawton Collins; General Sir Alan 
Brooke, Chief of Staff of the British Army and a member of the 
Combined Chiefs of Staff; and General Marshall S. Carter, chief of 
Staff of the Continental Air Defense Command. 

Colonel Vernon A. Walters, who served as interpreter for 
General Marshall at many international conferences, and Colonel 
C. J. George, his present aide, will also be heard on the program. 

"Biographies in Sound" is produced by NBC News for 
"Nightline" and the NBC Radio Network. 


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12 SELECTED FILMS OF PAST NINE MONTHS* SCHEDULE TO BE PRESENTED 
IN SUMMER TELECASTS OF "ALCOA THEATRE" AND "GOODYEAR THEATER" 


A series of 12 films selected from those presented by 
"Alcoa Theatre" and "Goodyear Theater" during the past nine months, 
will be presented on those Monday night programs July 7 through 
Sept. 22 (NBC-TV Network, Mondays, 9:30-10 p.m., EDT). 

The sponsors, who continue on an alternate week basis, are 
the Aluminum Company of America and the Goodyear Tire and Rubber 
Company. Young and Rubicam, Inc., is the Goodyear agency and Fuller, 
Smith and Ross, Inc., is the Aluminum agency. 

Effective Sept. 29, a new half-hour filmed drama series 
will begin on the network under the same alternate-week sponsorships. 

Dates, titles and stars for the Summer series follow: 

July 7 -- "The White Flag," starring Robert Ryan. (Goodyear) 

July 14 -- "The Days of November," starring Jack Lemmon. (Alcoa) 

July 21 -- "Taps for Jeffrey," starring David Niven. (Goodyear) 

July 28 -- "Guests for Dinner," starring Charles Boyer. (Alcoa) 

Aug. 4 — "Giant Step," starring Robert Ryan. (Goodyear) 

Aug. 11 — "Circumstantial," starring David Niven and Angie 

Dickinson (Alcoa) 

Aug. 18 -- "Fix a Frame for Mourning," starring Jane Powell and 

John Baragrey. (Goodyear) 

Aug. 23 - "Loudmouth," starring Jack Lemmon. (Alcoa) 

Sept. I -- "Decision by Terror," starring David Niven. (Goodyear) 
Sept. 8 -- "Decoy Duck," starring Jane Powell. (Alcoa) 

Sept, 15 -- "Disappearance," starring Jack Lemmon. (Goodyear) 

Sept. 22 -- "Most Likely to Succeed," starring Jack Lemmon. (Alcoa) 


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NBC-New York, 6/20/58 
























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HOME VIEWERS HAVE CHANCE TO WIN AN AUTOMOBILE ON PREMIERE 
OF 'DOTTO' TUESDAY NIGHT SERIES ON NBC-TV NETWORK JULY 1 

Studio contestants don't get all the prizes from 
TV quiz shows. Home viewers will have a chance to partici¬ 
pate, by phone, when "Dotto has its premiere as an evening 
program over the NBC-TV Network, Tuesday, July 1 (9 p.m,, 
EDT). The prize is a convertible automobile. 

Here's how to be eligible to participate. Write 
your name, address and telephone number on a postcard and 
mail it to "Dotto," Box 888, New York 45, N. Y. 

A picture partly formed by lines drawn between 
dots, will be shown in the home-viewer contest during the 
July 1 telecast. The picture will not be complete. One 
of the postcards will be drawn and its sender will be 
phoned then and there. If that person can identify the 
subject of the incomplete picture, the convertible is the 
prize. 

The first 10 dots of the picture will be con¬ 
nected and shown on between-program announcements for 
several days preceding the premiere. 


NBC-New York, 6/20/58 






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CREDITS FOR 'WIN WITH A WINNER' ON NBC-TV NETWORK 


TIME: 


PREMIERE DATE: 
EMCEE: 

FORMAT: 


POSTCARD GIRL: 
ANNOUNCER: 


NBC-TV Network, Tuesdays, 7:30 to 8 p.m., 
EDT. 

Tuesday, June 24, 1958. 

Sandy Becker. 

Quiz show in which studio contestants and 
home viewers can win cash prizes. Five 
studio players answer the same questions 
using Vuegraph projectors. The victor's 
winnings are not at stake when he 
returns to compete the following week. 

At the end of each show, the next week's 
contestants are introduced and briefly 
relate their background. With this 
information, home viewers send in post¬ 
cards predicting the order of finish. 

All postcards drawn during the show 
which correctly list the winner earn 
the sender a share in an amount of 
money equal to the winner's purse. 
Viewers who list the correct order of 
all five entries have a chance to share 
in a jackpot of merchandise. 

Marilyn Toomey. 

Bill Wendell. 


(more) 









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2 - Credits for 'Win with a Winner' 


SHOW CREATED AND PRODUCED BY: 

Win Elliot and Peg Mayer. 

DIRECTOR: 

Alan Beaumont. 

ASSOCIATE PRODUCERS: 

Ken Williams and Peggie Springstead. 

TECHNICAL DIRECTOR: 

Bill Kelly. 

UNIT MANAGER: 

Ronnie Wayne. 

SET DESIGNER: 

Peter Dohanos. 

THEME: 

Original music by Arlo. 

ORIGINATION: 

Live, from NBC Studios in New York. 

NBC PRESS REPRESENTATIVE: 

Bob Goldwater, New York. 


NBC-New York, 6/20/58 







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CAST AND CREDITS FOR ’TODAY IS OURS' ON NBC-TV NETWORK 


PROGRAM TITLE: 

"Today Is Ours" 

TIME: 

NBC-TV Network, 3 to 3:30 p.m., EDT, Mondays 

through Fridays. 

STARTING DATE: 

June 30, 1958 

ORIGINATION: 

Live from NBC Studios, New York. 

CAST: 

Laura Manning.played by Patricia Benoit 

Karl Manning.Patrick O'Neal 

Nick Manning.Peter Lazer 

Leslie Manning.Joyce Lear 

Glenn Turner.Ernest Graves 

Peter Hall.Tom Carlin 

Betty Winters.Nancy Sheridan 

Ellen Wilson.Chase Crosley 

Mrs. Wilson.Joanna Roos 

Chester Crawley Sr.Martin Blane 

Mary Crowley.Eugenia Rawls 

Adam Holt.John McGovern 

Ted Brown.Nelson Olmsted 

Lester Williams.Barry Thomson 

PRODUCER: 

Robert M. Rehbock 

DIRECTOR: 

Walter Gorman 

WRITER: 

Julian Funt 

SETS: 

Peter Dohanos 

COSTUMES: 

Hazel Roy 


ASSISTANT DIRECTOR: Eleanor Tarshis 


(more) 






















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2 - Cast and Credits for 'Today Is Ours' 


UNIT MANAGER: Maurice Penn 

PROGRAM FORMAT: Laura Manning, assistant principal of Bolton 

High School; her ex-husband, her son, friends 
and fellow teachers. 

SPONSORS AND AGENCIES: The Proctor and Gamble Company (Benton and 

Bowles, Inc. ), The Alberto-Culver Company 
(Geoffrey Wade Advertising), H. J. Heinz 
Company (Maxon, Inc.), Sterling Drug Co. 
(Dancer-Fitzgerald-Sample, Inc.), Whirlpool 
Corporation (Kenyon and Eckhardt, Inc.). 

-o- 

NBC-New York, 6/20/58 








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2 - Cast and Credits for 'Today Is Ours' 

UNIT MANAGER: Maurice Penn 

PROGRAM FORMAT: Laura Manning, assistant principal of Bolton 

High Schoolj her ex-husband, her son, friends 
and fellow teachers. 

SPONSORS AND AGENCIES: The Proctor and Gamble Company (Benton and 

Bowles, Inc. ), The Alberto-Culver Company 
(Geoffrey Wade Advertising), H. J. Heinz 
Company (Maxon, Inc.), Sterling Drug Co. 
(Dancer-Fitzgerald-Sample, Inc.), Whirlpool 
Corporation (Kenyon and Eckhardt, Inc.). 

-o- 

NBC-New York, 6/20/58 






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KEEFE BRASSELLE, DENNIS JAMES, PAUL WINCHELL TO TAKE TURNS 
AS "TREASURE HUNT" EMCEE DURING JAN MURRAY’S VACATION 

Keefe Brasselle, Dennis James and Paul Winchell 
will take turns as host-emcee of "Treasure Hunt" when Jan 
Murray goes on a three-week vacation, 

Brasselle, the actor noted for his screen role in 
"The Eddie Cantor Story," will head the show during the 
week of June 30 to July 4 , Veteran TV personality Dennis 
James will follow in the "Treasure Hunt" emcee spot from 
July 7 to 11, 

Ventriloquist Paul Winchell, aided by saucy wooden 
side-kick Jerry Mahoney, will add his comedy talent to the 
show's routine when he emcees for the week of July 14 to 18. 

"Treasure Hunt" is telecast from the Century 
Theatre in New York and is seen over (NBC-TV Network Mondays 
through Fridays 10:30 a.m., EDT), 


NBC-New York, 6/20/58 















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JOE RYAN 
ROOM 320 



TRADE 


NEWS 


3- X-H 


June 24, 1958 

LIGGETT & MYERS AND RCA RENEW ’THE EDDIE FISHER SHOW' AND 
•THE GEORGE GOBEL SHOW’ COLORCASTS ON NBC-TV NETWORK 

Renewals of "The Eddie Fisher Show" by the Liggett & Myers 
Tobacco Company, and "The George Gobel Show" by the Radio Corporation 
of America, were announced today by Walter D. Scott, Vice President, 
NBC Television Network Sales. 

The programs, telecast in color, will continue in their 
alternate Tuesday evening time period (8-9 p.m., NYT) beginning 
Sept. 23 with "The George Gobel Show," followed by "The Eddie 
Fisher Show" Sept. 30. 

The Liggett & Myers order for its Chesterfield Cigarettes 
was placed through McCann-Erickson, Inc. The RCA order was placed 
through Kenyon & Eckhardt, Inc. 

The two stars will continue to exchange guest appearances 
on each other’s program, but not as frequently as this past season. 

The music-comedy series will continue to present prominent guest 
stars each week. 

"The Eddie Fisher Show" is produced by Ramrod Productions, 
Inc. "The George Gobel Show" is a Gomalco, Inc., production. 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 










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L1MIH TRADE NEWS 

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June 24, 1958 

MUTUAL OF OMAHA'S RENEWAL OF "ON THE LINE WITH BOB CONSIDINE" 
HIGHLIGHTS NBC RADIO BUSINESS TOTALING $500,000 IN 2 WEEKS 

Mutual of Omaha has renewed sponsorship of NBC Radio's "On 
the Line with Bob Considine" for 52 weeks, William K. McDaniel, Vice 
President in charge of NBC Radio Network Sales, announced today. The 
renewal, through Bozell and Jacobs, Inc., highlights business 
totaling $500,000 in net revenue for the first two weeks of June. 

Mr. McDaniel cited the 52-week order as another example of 
the fact more advertisers are signing up for longer periods of time 
on NBC Radio this year than they did in the past. ("On the Line With 
Bob Considine" is broadcast Sundays, 6:15-6:30 p.m., EDT.) 

The Pabst Brewing Company, through Norman, Craig and Kummel, 
Inc., has extended its present schedule of announcements in "Monitor" 
and nighttime programs through Sept. 4. Other advertisers and their 
agencies placing new orders are: 

Purolator Products, Inc., through J. Walter Thompson 
Company, co-sponsorship of 10 sports segments in "Monitor" a weekend 
for 12 weeks beginning July 12. 

Twentieth Century Fox Film Corporation, through Charles 
Schlaifer and Company, Inc., a saturation campaign in "Monitor" on 
two weekends. 


(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK 









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Standard Brands, Inc., through Ted Bates and Company, Inc., 
a saturation campaign for Royal Gelatin Desserts in daytime programs 
for two weeks. 

Sterling Drug, Inc., through Dancer-Fitzgerald-Sample, Inc., 
a saturation campaign for Bayer Aspirin in "Monitor" on two weekends. 

Radio Corporation of America, through Kenyon and Eckhardt, 
Inc., one announcement a weekend in "Monitor" for 13 weeks, through 
Sept. 6. 




NBC-New York, 6/24/58 



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Attention, Sports Editors 


June 24, 1958 


NBC-TV AND RADIO NETWORKS TO COVER 'RACING PROM MONMOUTH' 

ON THREE SUCCESSIVE SATURDAYS STARTING JULY 19 

The NBC-TV and NBC Radio Networks (including WRCA-TV and 
WRCA) will present 'Racing from Monmouth" on three successive 
Saturdays starting July 19 , NBC Sports Director Tom S. Gallery 
announced today. 

Morris Tobe, the track announcer at Monmouth Park at 
Oceanport, N. J., will call the races, and sportscaster Don Dunphy 
will provide trackside interviews and highlights. 

The telecasts will be scheduled from 5 to 5:30 p.m., EDT. 
Tobe ' s call will be carried by NBC Radio's "Monitor," starting a few 
minutes before post time at approximately 5:15 p.m. Barney Nagler 
will produce the telecasts, and Ted Nathanson will direct. 

The three-week "Racing from Monmouth" card follows: 

Saturday, July 19 -- Monmouth Handicap, mile and a 
quarter for three-year-olds and up, $100,000 added purse. 

Saturday, July 26 -- Sapling Stakes, six furlongs 
for two-year-olds, $ 50,000 added. 

Saturday, Aug. 2 -- Monmouth Oaks, mile and an eighth 
for three-year-old fillies, $ 50,000 added. 


--0-- 








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'BLONDIE 1 COMEDY EPISODES TO BE REPEATED 


The best episodes of the "Blondie" filmed comedy series 
will be repeated on Saturdays from July 5 through Oct. 4 on the 
NBC-TV Network (11:30 a.m., EDT). 

Arthur Lake, as Dagwood Bumstead, and Pamela Britton as the 
flighty Blondie, are the co-stars. Others in the cast include Hal 
Peary as the scheming neighbor. Herb Woodleyj Florenz Ames as 
Dagwood’s boss, J. C. Dithers and Stuffy Signer and Ann Barnes as 
Alexander and Cookie, the Bumstead children. Mrs. Dithers will be 
played by Lela Bliss, Mrs. Woodley by Hollis Irving and Mr. Beasley 
the mailman by Lucien Littlefield. 

The opening episode Saturday, July 5 is titled "Sudden 
Wealth." Episode titles and dates for the remainder of the series 
are: July 12 -- "It's for the Birds." July 19 -- "Folks Wno Came 
to Dinner." July 2 6 -- "The Other Woman," Aug. 2 -- "Home Sweet 
Home." Aug, 9 -- "Get That Gun." Aug. 1 6 -- "The Feud." Aug. 23 -- 
"The Quiz Show." Aug. 30 -- "Husbands Once Removed." Sept. 6 -- 
"Payoff Money." Sept. 13 — "The Idol." Sept. 20 -- "Oil for the 
Lamps of Blondie." Sept. 27 — "Blondie, the Breadwinner." Oct. 4 
-- "The Glamour Girl. " 

"Blondie" is a King Features Syndicate feature created by 
cartoonist Chic Young, after his comic strip of the same name. 

-o- 


NBC-New York, 6/24/58 



























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PRODUCER-DIRECTOR-STAR JACK WEBB TO PRESENT REPEATS OF SELECTED 
’DRAGNET' DRAMAS THURSDAYS, JULY 3-SEPT. 25 ON NBC-TV NETWORK 


Jack Webb, producer-director-star of "Dragnet," will present 
a series of repeat programs Thursdays, July 3-Sept. 25 (NBC-TV Net¬ 
work, 8:30-9 p.m., EDT). 

Sponsors, on an alternate-week basis, are Liggett and Myers 
Tobacco Company (through Dancer-Fitzgerald-Sample, Inc.) and Schick, 
Inc. (through Benton and Bowles, Inc.) 

The July 3 episode concerns the urgent search of Sgt. Joe 
Friday (Webb), assisted by Officer Frank Smith (Ben Alexander), for 
two ailing women whose medical prescriptions have been switched by 
mistake. One is for digitalis which could be fatal to the asthmatic 
who has received it in error. 

Storylines for the rest of the re-run schedule follow: 

July 10 -- A series of burglaries is committed by a thief 
who leaves a memento at the scene of each crime. 

July 17 -- A small boy is the only witness when a Chinese 
merchant is beaten and robbed of two jade rings. 

July 2b -- The two sons of an elderly farmer suspect that a 
strip-tease dancer is getting too much of their father's money. 

July 31 -- Two teenagers are suspected of a series of auto¬ 
stripping thefts. 

Aug. 7 -- Sergeant Friday and Officer Smith check a tip on 
the whereabouts of a holdup man. 

Aug. 14 -- A doting mother refuses to believe that her son 

is involved in a juvenile gang rumble. 

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Aug. 21 -- A slick con man poses as a member of European 
nobility to defraud women victims. 

Aug. 28 -- The proprietor of a dubious boarding-house 
refuses to pay "protection. " 

Sept. 4 -- A young housewife joins the "Dragnet" cast to 
re-enact a true incident in which she had identified a masked robber 
by his eyes alone. 

Sept, 11 -- The black sheep scion of a wealthy family is 
sought for robbery. 

Sept. 18 -- Friday and Smith receive the promotions for 
which they have been working so long, Friday to lieutenant and Smith 
to sergeant. 

Sept. 23 -- A murder suspect commits suicide under peculiar 
circumstances. 


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NBC-New York, 6/24/58 











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’PRICE IS RIGHT’ STAR BILL CULLEN IS SUBJECT 
OP PICTURE STORY IN CURRENT LOOK MAGAZINE 


Bill Cullen, star of NBC-TV Network's "The Price is 
Right series, is the subject of a three-page picture story in 
the July 8 issue of Look Magazine on the newsstands today 
(June 24). 

The Look story calls Cullen "The busiest man on the 
air and traces his day through three television shows, a four- 
hour radio show, rehearsals, commercials and cat naps. 

Cullen does four hours Monday through Friday on 
"Pulse," WRCA's (New York) morning radio show (6-10 a.m., EDT), 
then rushes to a rehearsal for "The Price is Right" (NBC-TV 
Network, Monday through Friday, 11-11:30 a.m., EDT). On 
Thursday nights at 10-10:30 p.m., EDT, he emcees an NBC-TV 
Network colorcast of "The Price is Right." Two other nights a 
week he works on "I’ve Got a Secret" telecast on another 
Network. 

Commenting on his busy life, Cullen says. "Of course, 
I have to sleep in shifts. I'm the only guy I know who has to 
wake up 12 times a week instead of seven." 

-o- 

NBC-New York, 6/24/58 



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DR. GARDNER, HEAD OP PANEL WHICH ISSUED ROCKEFELLER REPORT 
ON EDUCATION, WILL 'MEET THE PRESS' 

Dr. John W. Gardner, chairman of the panel which 
has just issued the Rockefeller report on education and 
the future of America, will be the guest on "Meet the 
Press" Sunday, June 29 (NBC-TV Network, 6-6:30 p.m., EDT; 
NBC Radio as part of "Monitor," 6:30-7 p.m., EDT). 

Dr. Gardner is president of the Carnegie Founda¬ 
tion for the Advancement of Teaching. The provocative 
report insisted that American education and the American 
public are not meeting "the stern demands and unparalleled 
opportunities of the times." 

Dr. Gardner will be interviewed by John Oakes 
of the New York Times, Ernest K. Lindley of Newsweek, 

Terry Ferrer of the New York Herald Tribune, and Lawrence 
Spivak. Ned Brooks will be moderator. The program, a 
Public Affairs presentation of NBC News, will originate 
live from New York. 


NBC-New York, 6/24/58 





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June 26, 1958 

STATION WJW, CLEVELAND, SIGNED AS FULL 
AFFILIATE OF THE NBC RADIO NETWORK 

The National Broadcasting Company has signed a full affilia¬ 
tion agreement with Radio Station WJW in Cleveland, it was announced 
today by Harry Bannister, NBC Vice President for Station Relations, 
and George B. Storer, President of the Storer Broadcasting Company, 

"The NBC Radio Network is pleased that this new link has 
been forged with the Storer Broadcasting Company, one of the major 
chains of radio stations in the United States, with an outstanding 
reputation for community service and good local programming," Matthew 
J, Culligan, Vice President in charge of the NBC Radio Network, said, 
"With this new affiliation, NBC Radio now is associated with two of 
the seven Storer radio stations, having enjoyed a mutually advanta¬ 
geous working relationship with Station WSPD in Toledo since 
May 2, 1937. 

"We consider the new affiliation a perfect marriage of great 
local radio philosophy and the broader service which only a network 
can deliver. It will bring to the important Cleveland area -- seventh 
in population and buying income -- NBC Radio's superior news facilities 
and the top stars of the entertainment world." 


(more) 










































































































2 - Station WJW 


We plan to continue the same local program structure which 
has enabled WJW Radio to make great forward strides in Cleveland 
radio, " said Reginald P. Merridew, Managing Director of WJW. "With 
the strong plus provided by the combination of the best in NBC News 
and drama with the local news and popular music of WJW, our listeners 
will have the benefit of completely balanced radio programming." 

WJW has been serving the nearly 4,000,000 people in its 
coverage area since Nov. 7, 1943, operating on 850 kilocycles with 
5,000 watts. It became a Storer station in November of 1954. 

-o- 


NBC-New York, 6/26/58 




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June 26, 1958 

•MY TRUE STORY/ NBC RADIO NETWORK DAYTIME DRAMA SERIES, 

TO BE EXTENDED TO ONE-HOUR FORMAT STARTING JULY 21 

"My True Story," one of daytime radio's most popular programs 
for the past 16 years, will go to a one-hour format, starting Monday , 
July 21 , Jerry A, Danzig, Vice President of NBC Radio Network Programs, 
announced today. It will present a complete story daily, Monday 
through Friday from 10:05 to 11 a.m., EDT. The second half-hour re¬ 
places "Don Ameche's Real Life Stories." 

"in its present half-hour form on NBC Radio, 'My True Story' 
consistently has out-rated its competition," Mr. Danzig said, "For 
some time we have been exploring the possibility of expanding its 
length. We believe it will gain even greater audience appeal from the 
new format." 

Margaret E. Sangster, who created and writes "My True Story," 
said she welcomes the change. 

"An hour will give me more time to develop plot and character 
and include those intimate details that bring a human story about 
human beings so close to the heart," she said. "Now I can give each 
plot the highlights and shadings that had to be omitted, because of 
time limitations, from the half-hour show. 

"'My True Story' has always been noted for its deep emotional 

impact. That's because the stories are about real people. I'm glad 

our audience will have a chance to know these people better than the 

ones who have heretofore moved briefly through their lives." 

-o- 












































































































































> r. 




CREDITS FOR 'LUCKY PARTNERS' ON NBC-TV NETWORK 


TIME: 

NBC-TV Network, Monday through Friday, 

2 to 2:30 p.m., EDT. 

PREMIERE DATE: 

Monday, June 30, 1958. 

EMCEE: 

Carl Cordell. 

FORMAT: 

Audience-participation quiz show. A 

studio quiz game, in which five pane¬ 
lists participate, provides home and 

studio viewers with the key numbers 

which can make them eligible for the 

daily and weekly prize drawings. The 

panelists win prizes and the winner 

returns to compete the following day. 

ANNOUNCER: 

Fred Collins. 

EXECUTIVE PRODUCER: 

Martin Stone. 

PRODUCER: 

Carl Jampel. 

ASSOCIATE PRODUCER: 

Leon Newman. 

DIRECTOR: 

Dick Schneider. 

TECHNICAL DIRECTOR: 

Bob Long. 

ASSISTANT DIRECTOR: 

Eleanor Tarshis. 

PRODUCTION COORDINATOR: 

Bobbie John. 

SET DESIGNER: 

Otis Riggs. 

MUSIC BY: 

John Gart. 

UNIT MANAGER: 

Jack Kennedy. 

ORIGINATION: 

Live, from NBC Studios in New York. 

NBC PRESS REPRESENTATIVE: 

Bob Goldwater, New York. 




NBC-New York, 6/26/58 








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CREDITS FOR 'FROM THESE ROOTS' ON NBC-TV NETWORK 


TIME: 


NBC-TV Network, Monday through Friday, 
3:30 p.m., EDT. 


PREMIERE DATE: 

Monday, June 30, 1958 

t 

ORIGINATION: 

Live from NBC Studios 

, New York. 

CAST: 

Liz Fraser.played by 

Ben Fraser... 

Ann Flood 
.Grant Code 


Emily Benson. 

.Helen Shields 
.Sarah Hardy 
.Henderson Forsythe 
.Frank Marth 
.Julia Bavasso 
.Sarah Burton 


Lydia Benson. 


Jim Benson. 


Ben Fraser, Jr. 


Rose Fraser. 


Mildred Barnes. 


Fred Barnes, 

.Torn Shirley 
.David Sanders 
.Mary Alice Moore 
,Len Wayland 
.Billie Lou Watt 
.Charles Egelston ( 

,Mae Munroe 


Bruce Crawford. 


Enid Allen. 


Dr. Buck Weaver. 


Maggie., 


Dr. Me Andrew. f 

Peggy Tomkins. 


Dan. 

.Dana White 


Robin. T . 

Kass. 

.Gary Morgan 
,Vera Allen 


Tim. 

.John Stewart 


PRODUCER: 
DIRECTORS: 


ASSISTANT DIRECTOR: 


Don Wallace. 

Joseph Behar and Paul Lammers 
Paul Freeman. 


WRITERS: 

SETS: 

COSTUMES: 

UNIT MANAGER: 

PROGRAM DESCRIPTION: 


John Pickard and Frank Provo. 

Carden Bailey. 

Hazel Roy. 

Milton Myers. 

A serial drama of the Fraser family, their 
friends and associates in the small town 


of Stratfield. 

SPONSORS AND AGENCIES: The Procter and Gamble Company (Benton and 

Bowles, Inc.), The Alberto-Culver 
Company (Geoffrey Wade Advertising Co.) 
NBC PRESS REPRESENTATIVE: Leonard Meyers, New York. 


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PUB-609 

OWNED STATIONS DIVISION 





NBC OWNED STATIONS’ "CHAIN LIGHTNING" MERCHANDISING CAMPAIGN REVIS 
FTC COUNSEL SEES PLAN AS COMPLYING WITH ROBINSON-PATMAN ACT 


ED; 


A new and revised "Chain Lightning" merchandising plan has 
been made available to food retailers and manufacturers by the 
National Broadcasting Company's owned stations. 

In a letter to NBC, Earl W. Kintner, General Counsel of the 
Federal Trade Commission, has expressed his opinion that the revised 
plan complies with the provisions of the Robinson-Patman Act. Full 
details of the plan and the FTC General Counsel's opinion, as given 
to Max E. Buck, Director of Sales and Marketing for the NBC Stations 
in New York, are being supplied to food retailers and manufacturers. 

Under the revised plan, promotional benefits of NBC's 
"Chain Lightning" plan are available to any food retailer, chain or 
independent, who desires to participate, on an exact proportional 
basis. 


Provisions of the revised plan offer retailers their choice 
of three "Chain Lightning" plans: 

1- As an individual owner of one or more stores. 

2- As a member of a group having a common trade name or 
a trade name conceived by them for promotional purposes. 

3- As a member of the NBC food store organization 
known as "Stores of the Stars," which NBC has organized as a 

retail promotional group. Each participating store receives 

(more) 


publicity department • NBC Owned Stations Division 9 30 Rockefeller Plaza, N. Y. 20, N. Y. Cl 7-8300 


















































































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a window insignia identifying it as a "Store of the Stars" and 
receives free air time based on the same mathematical formula 
as stores participating individually or under a common trade 
name. In addition, four special promotions are scheduled for 
each year, built around NBC stars and the food products 
advertised on NBC. Window banners, in-store display material 
and newspaper advertising in major metropolitan newspapers 
will support the campaigns. 


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NBC-New York, 6/27/58 






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FOR RELEASE MONDAY A. M., JUNE 30 


HOWARD MONDERER IS APPOINTED TO NEWLY-CREATED 
POST OF NBC WASHINGTON ATTORNEY 

Howard Monderer, a Senior Attorney in the 
Legal Department, National Broadcasting Co., has 
been promoted to the newly-created post of NBC 
Washington Attorney, it was announced today by 

Thomas E. Ervin, Vice President and General Attorney 
for NBC. 

Mr. Monderer joined the NBC Legal Depart¬ 
ment in March, 1952 . He was graduated from City 
College of New York in 1946, and the Harvard Law 
School, cum laude, in 1949. 

-o- 


NBC-New York, 6 / 27/58 










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NBC 


TELEVISION NEWS 


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NBC COLOR TELECAST SCHEDULE 
July 6-July 12 (All Times EDT) 

Sunday, July 6 

7- 7:30 p.m. — NOAH * S ARK -- Tonight's episode: "The Hardware 

Cow." 

8- 9 p.m. -- THE STEVE ALLEN SHOW -- With guests Steve Lawrence, 

Eydie Gorme, Erin O'Brien and Pat Kirby. 

9- 10 p.m. -- CHEVY SHOW -- Starring John Raitt, Edie Adams and 

Janet Blair, with Eddie Foy, Jr. and Shelley Berman and 
special guest Dorothy Kirsten. 

Monday, July 7 

12:30-1 p.m. -- IT COULD BE YOU. 

2:30-3 P.m. -- HAGGIS BAGGIS. 

7=30-8 p.m. -- HAGGIS BAGGIS. 

Tuesday, July 8 

12:30-1 p.m. -- IT COULD BE YOU. 

2:30-3 P.m. -- HAGGIS BAGGIS. 

8- 9 p.m. -- THE INVESTIGATOR. 

Wednesday, July 9 

12:30-1 p.m. -- IT COULD BE YOU. 

2:30-3 P.m. -- HAGGIS BAGGIS- 

9- 10 p.m. -- KRAFT MYSTERY THEATRE -- "Cop Killer." 

(more) 


PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK 













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2 - NBC-TV Network Color Telecast Schedule 

Thursday, July 10 

12:30-1 p.m. -- IT COULD BE YOU. 

2:30-3 p.m. -- HAGGIS BAGGIS. 

7:30-8 p.m. -- TIC TAC DOUGH. 

10-10:30 p.m. -- THE PRICE IS RIGHT. 

Friday, July 11 

12:30-1 p.m. -- IT COULD BE YOU. 

2:30-3 P.m. -- HAGGIS BAGGIS. 

7:30-8 p.m. -- BIG GAME. 

Saturday, July 12 

8-9 p.m. -- THE BOB CROSBY SHOW — Starring Bob Crosby, with 
Gretchen Wyler and guest Jack Carter. 

-o- 


NBC-New York, 6/27/58 








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CAST AND CREDITS FOR "THE LITTLE LAME PRINCE" ON 
"SHIRLEY TEMPLE’S STORYBOOK" TUESDAY, JULY 15 
(NBC-TV NETWORK, 8-9 P.M., EDT) 


STORYTELLER: 

STARS: 


PRODUCTION BY: 

PRODUCER: 

DIRECTOR: 

TELEPLAY BY: 

ORIGINAL STORY BY: 

ASSOCIATE PRODUCERS: 

EXECUTIVE CONSULTANT: 

THEME SONG BY: 

MUSIC SUPERVISED AND CONDUCTED BY: 
BACKGROUND SCORING BY: 

PHOTOGRAPHY: 

ART DIRECTOR: 

SUPERVISING EDITOR: 

FILM EDITOR: 

COSTUME DESIGNER: 

SET DECORATOR: 


Shirley Temple. 

Rex Thompson, Lome Greene, Jame 
Mitchell, Joan Weldon, 
Katherine Squire, George 
Mitchell. 

Henry Jaffe Enterprises, Inc., 
in association with Screen 
Gems, Inc. 

Alvin Cooperman. 

Harry Horner. 

S. S. Schweitzer. 

Dinah Maria Mulock Craik. 

Norman Lessing and Shelley Hull. 

Mitchell Leisen. 

Mack David and Jerry Livingston. 

Morris Stoloff. 

Arthur Morton. 

Gert Andersen, A. S. C. 

William Flannery, 

Richard Fantl. 

Henry Batista. 

Gwen Wakeling. 

James. M. Crowe. 


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2 - Cast & Credits for "Little Lame Prince" 


SPONSORS: 


AGENCY: 

PROGRAM PREEMPTS (THIS DATE ONLY) 
NBC PRESS CONTACTS: 


Storyteller 
The Little Lame Prince 
The King 
Marko 
Amelia 
Flora 
Frederick 
Quinto 
Captain 
Soothsayer 
The Rainbow Man 
The Star Duster 
Fairy Godmother 
The Snow Maiden 
Guard. 


John H. Breck Co., Inc,; Hills 
Bros. Coffee, Inc. and the 
Sealtest Division of National 
Dairy Products Corp. 

N. W. Ayer and Son, Inc. 

"The Investigator" 

Norman Frisch (Hollywood), 

Betty Lanigan (New York). 

Shirley Temple 
Rex Thompson 
Lome Greene 
James Mitchell 
Joan Weldon 
Katherine Squire 
George Mitchell 
Mickey Finn 
Peter Forster 
Ottola Nesmith 
Lloyd Corrigan 
Whit Bissell 
Anna Lee 
Jean Engstrom 
David Garcia 


CAST 


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NBC-New York, 6/26/58 




















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CREDITS FOR NIGHTTIME 'IT COULD BE YOU* ON NBC-TV NETWORK 


TIME: 


EMCEE: 
FORMAT: 


PRODUCTION: 

PRODUCER: 

ASSOCIATE PRODUCER: 
DIRECTOR: 

ASSISTANT DIRECTOR: 
ANNOUNCER: 

MUSICAL DIRECTOR: 

WRITERS: 

UNIT MANAGER: 

ORIGINATION: 

SPONSOR: 

AGENCY: 

NBC PRESS REPRESENTATIVES: 


NBC-TV Network, Wednesdays, 10 p.m., 

EDT (starting July 2, 1958 ). 

Bill Leyden 

Audience-participation with seven seg¬ 
ments designed as surprises, including 
guest appearances, comic stunts, 
anniversary gifts and greetings, and 
reunions. 

A Ralph Edwards Production 

Steve Hatos 

John Dougherty 

Stuart Phelps 

Gene Law 

Wendell Niles 

Ivan Ditmars 

Henry Hoople, Bill Burch, Joe Landis, 
Robert Lauher 
Gil Herman 

NBC-TV Studios, Burbank, Calif. 

Procter and Gamble Co. 

Compton Advertising, Inc. 

Doug Duitsman, Hollywood; Anne Morrissy, 
New York. 




NBC-New York, 6 / 27/58 








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JOE RYAN 
ROOM 320 

NBC-TV AND RADIO NETWORK PROGRAMS 


4 NBC PROGRAMS WIN 1958 SCHOOL BELL AWARDS 


NBC programs have received four 1958 School Bell Awards of 
the National Education Association for "distinguished service in the 
interpretation of education." The awards were presented to: 

NBC Nev/s with Chet Huntley and David Brinkley for coverage 
of the Educational Policies Commission report, "The Contemporary 
Challenge to American Education, televised on the NBC-TV Network 
Jan. 2, 1958. 

Today with Dave Garroway (NBC-TV Network) for special 
features, interviews and panel discussions on education throughout 
the school year. 

"The Loretta Young Show" (NBC-TV Network) for the program 
titled "Second Rate Citizen," televised April 27, 1958 . 

"Monitor" on the NBC Radio Network for its "Back-to-School 
Week" features broadcast during September, 1957. 

HOUSEHOLD NOTE (IN TEXAS) 

Bob Hope told a story on NBC Radio Network's "Nightline" 
about a Texas oilman who wanted to buy a car for his nine-year-old 
son. The salesman asked, "You mean a boy that age is old enough to 
drive a car?" "Shucks," drawled the Texan, "he's just going to drive 
it around the house'. " 




NBC-New York, 6 / 30/58 











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SENATOR SMATHERS TO ‘MEET THE PRESS' 


Senator George Smathers (D.-Fla.), chairman of the 
Senatorial Campaign Committee and a key figure in Democratic Party 
planning and strategy, will be the guest on "Meet the Press" Sunday, 

6 (NBC-TV Network, 6-6:30 p.m., EDT; NBC Radio as part of 
"Monitor," 6 :30-7 p.m., EDT). 

As chairman of the Senate Interstate and Foreign Commerce 
Committee, Smathers last week led the fight to repeal the freight 
transportation tax. He will be interviewed by Ned Brooks of NBC News, 
Richard Wilson of Cowles Publications, Jack Bell of the Associated 
Press, and May Craig of the Portland (Me.) Press-Herald. Lawrence 
Spivak will be moderator of the program, which will originate live in 
New York. "Meet the Press" is a public Affairs presentation of NBC 


TEENAGERS TO QUIZ U. S. EDUCATION COMMISSIONER 

Lawrence G. Derthick, commissioner of the Office of Education 
of the U. S. Department of Health, Education and Welfare, will be the 
guest on "Youth Wants to Know" Sunday, July 6 (NBC-TV Network, 

4:30-5 p.m., EDT; NBC Radio as part of "Monitor," 10:30-11 p.m., EDT). 

Derthick is also a member of the Board of Foreign Scholar¬ 
ships. He will be questioned by teenagers from the Washington, D. C. 
area. Steve McCormick will moderate the program, which is a Public 
Affairs presentation of NBC News. 

-o- 


NBC-New York, 6/30/58 













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