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VOL. 5 


NO. 1 

Walter Keens Decorated By French Government 

Consul General of New York, conferring upon Walter Koons, NBC 
Music Editor, the Palms of Officier d’ Academie, an honorary commis- 
sion from the French government. 

The French gov- 
ernment again has 
honored American 
broadcasting by con- 
ferring the Palms of 
an officer d’Acade- 
mie upon Walter 
Koons, NBC Music 
Editor in New York. 

The award was made 
on January 18 with 
due ceremony by 
Count Charles de 
Ferry de Fountnou- 
velle, French Consul 
General of New 
York. The decora- 
tion was given "in 
recognition of serv- 
ices rendered in the 
promotion of music 
culture and for fur- 
thering the interests 
of French music in the United States.” 
The Palms of an Officer D’ Academie which 
is seldom bestowed upon other than 
Frenchmen was established by decree of 
Napoleon I on March 17, 1808. 

Other known members of our organiza- 
tion who hold decorations from the French 
government are General James G. Har- 
bord. Commander of the Legion of Honor 

and a croix de guerre; David Sarnoff, 
Chevalier of the Legion of Honor; Alfred 
H. Morton, Manager of NBC Operated 
Stations Department, Chevalier of the 
Legion of Honor; Frank Black, Palms of 
an Officer d’Academie; and Franklin 
Dunham, Educational Director, Palms of 
an officer of Public Instruction. 


President Lohr announced on January 
19 that the first tests of high definition 
television using the new standards which 
have been recommended by the radio in- 
dustry to the Federal Communications 
Commission are now being conducted by 
engineers of RCA and NBC. 

Images scanned by the RCA Iconoscope, 
the pick-up tube, at the rate of 441 lines 
per frame have been transmitted from the 
NBC experimental station in the Epipire 
State Tower and successfully received by 
a selected number of experimental tele- 
vision receivers in the homes of RCA-NBC 
engineers and technicians. 

"Pictures of 441 line definition are much 
clearer than those of 343 lines, the defi- 
nition employed in previous tests from the 

Empire State,” said Mr. Lohr. "As we 
proceed in this fascinating adventure of 
bringing radio sight to distant eyes, it is 
encouraging to be able to report this sub- 
stantial progress.” 

"The development of television service,” 
said Mr. Lohr, "promises to be orderly 
and evolutionary in character and is a 
tribute to the radio industry which has 
enjoyed public favor on a scale that is 
most encouraging to its future. The public 
may purchase present day radio receiving 
sets with confidence as to their continuing 
serviceability. Television receiving sets 
cannot precede a television program ser- 
vice of satisfactory quality, which will be 
available at the beginning only in sharply 
restricted metropolitan areas following 
the eventual solution of technical, eco- 
nomic and program problems.” 

Y Y * 

Don't forget to send in your entries for the 
next Photo Contest before February 12. 


Don’t look now, Mr. Ripley, but because 
George McElwain, NBC field engineer, is 
a short-wave enthusiast in his spare time, 
a man in San Francisco and a boy in Los 
Angeles started 1937 with happier hearts 
than they have known in a long while. 

Tapping Morse code messages out into 
the ether to other "hams,” George fell 
into an airy conversation one night with 
an eighteen-year old lad who confided that 
he was seeking his father whom he had 
not seen since babyhood when his par- 
ents separated. 

"All I know about him is that he is on 
the stage and travels all over the world— 
I don’t even know his stage name so I 
can’t locate him,” the boy said. 

A few nights later "Mac” was sitting 
at the key again, talking to the wide world 
and contacted a man who said he had but 
one purpose in "hamnring”— to find the 
son he had lost through a broken mar- 
riage years ago. "Mac” asked a few 
guarded questions and — you can turn 
around now, Mr. Ripley— you’ve guessed 
it. The NBC man called NKE in Los 
Angeles, told him to get in touch with 
W6BBQ, and united the father and son. 

Then only did he learn the identity of 
the former. He is R. K. Johnson, inter- 
nationally famous stage magician known 
as Valdemar the Great. Most of his tours 
in recent years have been in Europe and 
the Orient and it was pure chance that 
he happened to be in San Francisco pre- 
( Continued on Page 5) 


. . . field engineer, with an NBC San Francisco 
mobile unit at the opening of the power plant 
at Boulder Dam. 





C. W. FITCH, manager of personnel 
for NBC since September 1, 1936, has been 
appointed business manager of the Pro- 
gram Department to fill the position left 
vacant by the promotion of Alfred H. 
Morton to the managership of the NBC 
Operated Stations Department. 

Mr. Fitch already has assumed his new 
duties, which consist of handling the per- 
sonnel, budgets and all problems con- 
nected with the administration of the 
Program Department. At present, he is 
spending several days with each division 
of the department to acquaint himself 
with their various activities. 

Before joining NBC, Mr. Fitch resigned 
as assistant director of the Housing Divi- 
sion of the Public Works Administration, 
a post he took in 1935. From 1930 to 
1935, he was associated with A Century 
of Progress in Chicago as director of 
exhibits and assistant to the general 


The Saint Paul Winter Carnival which 
is being revived after nineteen years at a 
cost of approximately $500,000 will be 
broadcast over the NBC-Blue Network 
Saturday, January 30, from 10:00 to 
11:00 P.M., EST. Announcers will de- 
scribe the Carnival Parade, the Dog Derby 
and the Skating Races which will mark 
the opening. The music of fifty bands 
and dozens of glee clubs taking part in 
the carnival also will be heard. 

i i i 

Don't forget to send in your entries for the 
next Photo Contest before February 12. 


Radiobras at Rio de Janeiro, Brazil, 
began broadcasting the regular Saturday 
matinee performances of the Metropolitan 
Opera Company in New York, on Satur- 
day, January 23, under the sponsorship 
of the Radio Corporation of America. 

Radiobras is the second major South 
American broadcasting company to inau- 
gurate a series of commercially spon- 
sored radio programs from the United 
States in less than a month. Radio Splen- 
did at Buenos Aires, Argentina, began 
broadcasting the Metropolitan Opera on 
January 7. Thus, South America’s two 
largest nations are receiving the first ser- 
ies of commercial programs ever sent from 
this country to a foreign nation other 
than Canada. 

The opera programs are transmitted 
to Radiobras and Radio Splendid, by ar- 
rangement of the Radio Corporation of 
America, through the facilities of RCA 
Communications, Inc. Announcements and 
commercial credits, in Portuguese by 
Radiobras and in Spanish by Radio 
Splendid, are added to the broadcasts at 
Rio de Janeiro and at Buenos Aires. 

In addition to these RCA commercial 
broadcasts to Brazil and Argentina, non- 
commercial broadcasts of the Metropoli- 
tan Opera ai;e relayed through W3XAL’s 
new directional-beam antenna to other 
Latin American countries. 

* * *• 

As we go to press the Program Depart- 
ment announces the completion of nego- 
tiations to add Uruguay’s El Expectador 
to the South American companies now 
receiving the commercial broadcasts of 



Radio City, headquarters of the Na- 
tional Broadcasting Company, is New 
York City’s most popular point of inter- 
est among paying sightseers, it is re- 
vealed in a comparison of figures for the 
year 1936. Only one other sightseer’s 
mecca in the entire country charging ad- 
mission exceeds the broadcasting studios 
in popularity and that is Mount Vernon, 
Virginia, the home of George Washington. 

In 1936 there was an increase of more 
than eleven per cent over the number of 
persons who took the studio tour in 1935. 
The following figures show the tremen- 
dous increases of paying guests from 

year to year: 

1933 (Nov. and Dec.) .... 30,000 

1934 437,431 

1935 470,068 

1936 528,322 

Total 1,466,794 

The figures above do not include the 
number of non-paying guests which totals 
70,657 for the corresponding years and 
which is about four per cent of the total 
of 1,466,794 paying guests. 

Commissions earned by the NBC Guest 
Relations Division from the sales of sight- 
seeing and tower tickets for Rockefeller 
Center Tours were doubled in 1936 as 
compared with 1935. 

A systematic checking of the guided 
tourists at Radio City indicate that eighty 
per cent of them are from out of town. 

the RCA Metropolitan Opera Company 
series, heard each Saturday afternoon 
during the current opera season. The 
broadcast will be relayed from New York 
to Montevideo through Buenos Aires. 


The books listed in this column are recommended as pertinent literature on 
radio and allied subjects. They will be found in the General Library on the NBC 
Transmitter Shelf. 

OLD WIRES AND NEW WAVES by Alvin F. Harlow. Mr. Harlow tells the 
story of communication from the first signal drums, and beacon fires of savage 
tribes to the present-day miracles of television and scrambled radio telephony. 
Written colorfully and with humor, replete with fascinating anecdotes. 525 
pages. If you can’t read the whole book there are several chapters you should 
not miss— but once you start you will probably want to go right through. 
CAREERS IN ADVERTISING by Alden James. Nine chapters in this all-in- 
clusive book are devoted to radio. They are written by such folk in the radio 
know as Arthur Pryor, M. H. Aylesworth, H. K. Boice, John F. Royal, E. B. 
Foote, W. S. Hedges and others. 

the National Conference on Educational Broadcasting, Mr. Sarnoff presents 
broadcasting’s contribution to educational development in the United States and 
upholds the American system as esssential to Democracy. 

JANUARY, 1937 



. . . "creative and organizing ability” 

Gordon H. Mills, Manager of the Guest 
Relations Division was appointed to the 
Local Sales Division of the N. Y. Sales 
Department, January 18. The appoint- 
ment will become effective February 1, 

Mr. Mills enters the Sales Department 
with a background of diversified experi- 
ence in the radio advertising and sales 
promotion line. ^ 

Upon leaving Union College, where he 
was a member of Alpha Delta Phi, Mr. 
Mills started his own radio sales and 
service business on Long Island. In 1926 
Mr. Mills joined RCA as a salesman in 
charge of the Pittsburgh area. Seven 
months later he assumed charge of field 
promotion for RCA. His association with 
radio led to his being called by the New 
York Times and later the Chicago Ex- 
aminer to sell national advertising space 
in their sales divisions. 

In November 1933, Mr. Mills joined the 
National Broadcasting Company newly- 
formed Guest Tours Division. This new 
unit gave Mr. Mills an opportunity to 
employ his creative and organizing ability. 
In April, 1936 the Guest Tours Division 
was merged with the Reception Division 
and the new group went into operation 
as the Guest Relations Division, headed 
by Mr. Mills. 

you to fill out and return as soon 
as possible the survey blanks en- 
closed in your copy of the TRANS- 
MITTER. . . . Thank you. 


by Louise Landis 

Ruth Miller, pretty, dark-eyed hostess 
who ushers folks in and out of second 
floor offices in NBC’s San Francisco 
headquarters, has an admirer so shy he 
doesn’t even reveal his identity. But for 
several weeks he has been sending roses 
to her desk inscribed "To the most beauti- 
ful lady.’’ He evidently is a frequent 
visitor at her desk for as soon as the 
roses lose their freshness another box 
appears. So far he has managed to re- 
main anonymous and with the whole staff 
becoming curious, it’s going to be a feat 
of skill on his part to remain so. 

1 i i 

Dave Elton, tall, dark-haired young man 
who joined the NBC staff as an announcer 
several years ago, has been placed in 
charge of the destinies of the Woman’s 
Magazine of the Air. 

He replaces the producer Caryl Cole- 
man, who resigned to join an advertising 
agency recently. Dave was transferred 
to the production division several months 
ago as he wanted to gain some experience 
in other branches of radio besides an- 
nouncing". As producer of the "Maga- 
zine,” he will have to please an audience 
of women stretching up and down the 
Pacific Coast, five afternoons a week, so 
he can use all the good luck wishes that 
are being showered upon him by his 


Song pluggers come out of Jack Meak- 
in’s cubby-hole under the eaves of the 
NBC headquarters of 111 Sutter Street 
smiling these days, even if the handsome 
young orchestra conductor hasn’t found 
time or opportunity to play their songs as 
many times as they think he should have. 
A big red bucket stands besides his desk 
with a towel knotted around the handle. 
It bears the inscription, "Weep in here.” 

r 1 1 

James Lyman of the Auditing Division 
is on his way to join the ranks of the 
Benedicts ... he confesses that he 
slipped a diamond ring on the finger of 
Miss Virginia Bower of Berkeley, Cali- 
fornia the other night, and that the wed- 
ding will be some time this summer. 
Jim has been a member of the NBC 
office staff for several years: his bride-to- 
be is a dental hygienist. 

1 r i 

Ken Carney, program manager, thinks 
that "The Show Up” series, Police Chief 
William J. Quinn’s weekly dramas over 
NBC whose aim is to show the inside 


Four years ago when Franklin D. 
Roosevelt was swept into the White 
House, NBC relayed by short wave the 
inauguration ceremonies to twelve coun- 
tries. This year the inauguration of 
Franklin D. Roosevelt’s second term as 
the President of the United States was 
broadcast in five languages to all the 
corners of the earth. 

Max Jordan, NBC European represen- 
tative, who sailed back to Europe this 
week, described the ceremonies and gave 
a summary of the presidential address 
in French, German and Italian. This 
was short-waved to Geneva where it was 
rebroadcast over RCA facilities to France, 
Switzerland, Austria and Italy. 

Jose Tercero of the Pan-American 
Union in Washington, D. C., assisted by 
Dan Russell, described the ceremonies 
and summarized the President’s speech in 
Spanish for South American audiences 
over W3XAL’s new directional-beam an- 

Felix Greene, American representa- 
tive of the British Broadcasting Corpora- 
tion described the proceedings before and 
after the inaugural speech for the British 
Empire through the facilities of BBC in 

Kurt G. Sell, representative of the 
Reichs Rundfunk Gesellschaft, German 
broadcasting company, gave a German 
summary of President Roosevelt’s speech 
which was rebroadcast in Berlin. 

pictures of the police department make 
good entertainment. Ken now also knows 
it’s true what they say about police de- 
partment efficiency for when his car was 
stolen the other night, he informed Chief 
Quinn about it when the latter entered 
the studio for his broadcast, and the vehi- 
cle was recovered by morning. 

1 r 1 

Why June Shaw, who supervises pro- 
gram information in the Press Depart- 
ment sometimes wears a tired look : 

She answered two telephone calls in 
the space of five minutes. One caller 
said, "Can you tell me when the date 
palm bears fruit?— Yes, I know it has 
nothing to do with radio but I thought 
maybe you would find out for me.” The 
next one wanted to know: "What was 
the date of the first broadcast of sacred 
music whistled on the radio by a profes- 
sional whistler? You don’t know? Well, 
why don’t you?” 




CARLETON SMITH, NBC’s Presidential Announcer, and A. E. JOHNSON, Chief Engineer 
of NBC’s Washington Division testing equipment. 



"Mr. Belviso? Miss Brainard calling. 
The opera scheduled for next Saturday’s 
broadcast from the Met is 'Tales of Hoff- 
man’! In addition to the American, Ca- 
nadian, Brazilian and Argentinian listen- 
ing audience, we are sending the broad- 
cast to Uruguay. Will you check through 
and clear the music rights in each coun- 

And so begins a careful investigation, 
typical of the painstaking thoroughness 
with which every bar of music heard over 
our networks is checked and rechecked 
for hidden obstacles. In the case of the 
opera, however, there are foreign rights 
involved which add further complications. 
Using the above conditions as an example, 
it is interesting to follow Mr. Belviso 
through the procedure of checking, get- 
ting meanwhile an intimate glimpse into 
the business life of a Music Division head. 

First, a quick check shows that the 
"Tales of Hoffman” is a French opera, 
copyrighted in France and protected for 
fifty years after the death of the authors. 
After determining the country of the 
opera’s origin and the conditions of its 
copyright, research is begun into the copy- 
right situation of this particular opera in 
the United States, Canada, Argentina, 
Brazil and Uruguay to make sure that the 
proper permission is secured to broadcast 
the program. A slip-up here may mean 
costly law suits. 

With all the copyright facts straight in 
his mind, Mr. Belviso then opens negotia- 
tions with copyright agents in all coun- 
tries concerned, for a fee must be paid by 
NBC to the guardians of the copyright 
privileges for the right to broadcast the 
opera to the vast intercontinental listen- 
ing audience. Only after every agent con- 
tacted has confirmed the deal does Mr. 
Belviso notify the Program Department 
that the rights to send the program to the 
desired audience have been cleared. 

NBC clears the rights to approximately 
90,000 pieces of music each month. How- 
ever, a single mistake which results in the 
infringement of music rights is regarded 
by the company as a very serious error. 

Engineers Alvin MacMahon and Frank 
E. Whittam of WTAM, Cleveland, sup- 
plied police broadcasting service with 
NBC mobile unit number five when flood 
waters crippled police radio equipment at 
Portsmouth, Ohio. MacMahon and Whit- 
tam maintained communication in the 
flooded area with State police and Ports- 
mouth Scout cars. 


Don't forget to send in your entries for the 
next Photo Contest before February 12. 

fSpeciaJ lo the NBC TBANSMITTER) 

When Carleton Smith jumped off the 
President’s special train on the morning 
of November 6th, he drew a deep sigh 
of relief . . . He was home to stay, or so 
he thought. 

Carleton has been Presidential an- 
nouncer since President Roosevelt en- 
tered the White House four years ago. 
During last summer he made all the trips 
with the President, traveling over 26,000 
miles "covering” him constantly through- 
out the political campaign. 

The Presidential Announcer shouldn’t 
have spoken so loudly as he detrained 
early in November— it was only the be- 
ginning. A few days later President 
Roosevelt announced his intention to go 
to Buenos Aires to participate in the 



A tribunal composed of six hundred 
outstanding leaders of sport in all parts 
of the United States recently awarded 
the annual Sullivan Memorial Trophy 
to Glenn Morris of our Special Events 
Department. The trophy is a small bronze 
statue awarded annually by the Amateur 
Athletic Union to the outstanding amateur 
athlete of the year. In granting the 
trophy the tribunal took into considera- 
tion acts of sportsmanship, excellence of 
performance, strength of character, quali- 
ties of leadership, force of personality and 
high ideals of amateurism. Jesse Owens 
was named in second place, with Joe 
Medica, University of Washington swim- 
mer, coming third. 

Inter-American Peace Conference. Where 
the President goes, there also goes NBC. 
Carleton Smith and Albert Johnson, NBC 
Chief Engineer in Washington, packed 
their bags and were off to Miami. They 
boarded a big 4 motored Pan American 
Clipper ship and began their 7,400 mile 
flight to South America. 

This famous NBC Presidential team 
was responsible for ten broadcasts in con- 
nection with President Roosevelt’s visit 
in South America. Outstanding were the 
speeches by the President before the 
joint session of the Brazilian Congress; 
his famous address to the delegates at 
the opening of the Conference in Buenos 
Aires; and the address at the luncheon 
given by the President of Uruguay at 
Montevideo. Carleton enjoyed hearing 
from the President himself the fact that 
members of his family had all told him 
how well his voice came over the great 
distances from the South American Re- 
publics to the United States. 

"The biggest thrill and the most spec- 
tacular sight was 'covering’ the President 
at Rio de Janeiro.” Smith says, "At 
ten o’clock November 27th, everything 
seemed to happen at once. The rain 
which had been falling for more than 
twelve hours cleared away ... I "got 
the air” just as the big cruiser Indianapo- 
lis pulled into the docks at Praca Maua. 
President Roosevelt stood at the rail on 
the quarter-deck. The sun burst forth 
and simultaneously 5,000 Brazilian school 
children, waving Brazilian and American 
flags, sang the 'Star Spangled Banner’ in 

—Marian P. Gale 

JANUARY, 1937 




Allen Miller, head 
of the University 
Broadcasting Coun- 
cil of Chicago, has 
been named the re- 
cipient of this year’s 
fellowship for ob- 
servation and train- 
ing in network 
procedure here at 
NBC granted by the General Education 
Board, a Rockefeller foundation, accord- 
ing to a recent announcement. 

Miller’s fellowship became effective 
January 15 and was granted under an 
arrangement by which university students 
and representatives of broadcasting sta- 
tions are assigned by the General Educa- 
tion Board to NBC for study. This re- 
search privilege includes a month’s work 
at an NBC branch station and five 
months work in NBC radio studios. Be- 
fore taking his present position two years 
as head of the University Broadcasting 
Council of Chicago, Miller served six 
years as director of University of Chicago 
broadcasting activities. 

The University Broadcasting Council 
of Chicago represents three universities, 
De Paul, Northwestern and the University 
of Chicago. The Council sponsors the fa- 
mous Round Table Discussion series and 
"Science in the News,’’ a weekly feature 
presenting Dr. Arthur H. Compton, Nobel 
Prize winner. The Council’s studios are in 
downtown Chicago with a direct line to 
Mitchell Tower on the University of Chi- 
cago’s campus from where the Sunday 
morning Round Table program has orig- 
inated every week for the past four years. 

Recipients of the first two fellowships, 
William Friel Heimlich of Ohio State 
University and a member of the staff of 
WOSU, Columbus, and Miss Leora Shaw 
of the University of Wisconsin and a staff 
member of WHA, Madison complete their 
training on February 15. During the 
last five months they have been carried 
through all phases of broadcasting includ- 
ing intensive studies in continuity writ- 
ing, production and programming. How- 
ever, Miller’s fellowship differs from the 
first two granted in that the arrangement 
is extended to an executive. His training 
period will be shorter and more intense. 
He comes direct to Radio City instead of 
first spending a month in an NBC station. 

Dr. Franklin Dunham, NBC’s Educa- 
tional Director, is in complete charge of 
the project and is responsible for making 
the necessary arrangements to provide 
each of the fellows ample facilities for 
observation, study, research, and training. 



by Edward B. Hall 

On December 27, 1936, a daughter was 
born to Jack and Virginia (Hamilton) 
Wright at the Faulkner Memorial Hos- 
pital. Jack Wright, WBZ’s capable young 
production manager, says his daughter 
will be christened Linda. Latest bulle- 
tins give assurance that both Linda and 
her mother continue to thrive. Jack, how- 
ever, is still convalescing. 

i i i 

Robert E. (Bob) White, studio director 
of WBZA and mentor of the popular 
WBZA Players, has established a free 
public school of the drama which meets 
weekly at the Hotel Kimball studios in 
Springfield. This venture serves the two- 
fold purpose of making new friends for 
WBZA and of developing fresh talent for 
Bob’s radio players. Some 30 Spring- 
fieldians regularly attend the Friday eve- 
ning classes in the studio. 

i i i 

Bob Halloran of the WBZ Accounting 
Department has what he believes may be 
a unique cover from the Union of South 
Africa. It bears a strip of three one- 
penny stamps of the issue printed in com- 
memoration of King George the Fifth’s 
Jubilee in 1935. The center stamp shows 
a decided plate scratch which runs di- 
agonally through the King’s head. At 
first glance it would appear as though a 
mask had been placed over the Sover- 
eign’s face. Bob would be delighted to 
hear from any fellow philatelist who may 
happen to know the history of this curious 
Jubilee imprint. 

1 1 i 

The peace which passeth understanding 
has descended upon WBZ since D. A. 
Meyer banished his anvil chorus of car- 
penters and painters. For weeks these 
industrious artisans made days and nights 
hideous with their bedlam. And for more 
than a fortnight the place was a shambles, 
as piles of lumber littered corridors and 
buckets of whitewash tettered precariously 
from jittery scaffoldings overhead. But 
out of that chaos has emerged a new 
order. No longer must harried execu- 
tives— now hermetically sealed in their 
offices— involuntarily eavesdrop on their 
colleagues in adjoining cubicles. The 
Press Department’s news room, formerly a 
morgue for unused equipment, has been 
purged and the outraged dignity of the 
Fourth Estate redressed in oak panels 
and fresh paint. 


What do announcers and operators do 
in their leisure moments? At WBZ they 
go down to the Hotel Bradford alleys— 
and bowl. This pastime has recently 
taken root among the staff and promises 
to flourish. Many and bitter are the con- 
tests waged below-stairs between NBC 
announcers Art Feldman and Charles 
Nobles against Westinghouse operators 
Bob Duffield and Elmer Lantz. Duffield 
is consistently a high individual scorer. 
But all concede to Nobles the distinction 
of talking the best game. It is likely, 
however, that NBC and Westinghouse may 
temporarily bury the hatchet to join 
forces against the cohorts of an upstart 
radio station in this city, whose emissar- 
ies have defiantly flung down the gauntlet 
to WBZ. 


(Continued from page one) 

paring for his next tour when he talked 
to the NBC field man via the Morse code. 
Because his son, Kenton, couldn’t leave 
his job with an oil company and business 
prevented the elder Johnson from leaving 
San Francisco, the two haven’t seen each 
other face to face but they expect to meet 
soon when the magician goes to Los 
Angeles to embark for the Philippines to 
fill contracts for appearances there and 
in the Orient. 

"I’ve pulled many a white rabbit out 
of a silk hat,” Valdemar the Great told 
"Mac,” but you performed a trick that I 
was afraid was impossible.” He and his 
son will continue their nightly talks by 
short wave pending their reunion. 

Louise Landis, 

NBC, San Francisco 

Gordon Ewing, NBC Sales Manager in 
Boston, has ventured a dangerous experi- 
ment. His two latest accessions to the 
Sales Department, Jameson S. Slocum 
and Frank R. Bowes, are products of 
Princeton and Harvard respectively. Not 
only that, Mr. Ewing has had the temer- 
ity to place them at adjoining desks, 
within convenient reach of each other’s 
academic throats. So far, all has been 
peaceful. In fact. Messrs. Slocum and 
Bowes have been lunching together with 
no apparent indications of imminent may- 
hem. Associates fear the worst, however, 
may come next October when the Tigers 
meet the Crimson team on the gridiron. 
Jay Slocum, Princeton ’22 has been New 
England Representative for the Curtis 
Publishing Company and for Conde-Nast. 
Frank Bowes, Harvard ’30, comes to NBC 
from a New England network. Both are 
avid sports enthusiasts. 




by Frances Scully 


You ought to know Frank C. Lepore, 
our retiring editor. 

because ... he has managed to keep all 
his twenty-two years chock full of ac- 
tivity. His diversified experience makes 
him an interesting personality. His first 
experience with big business came at the 
age of fifteen with Doubleday, Doran, 
book publishers, in Garden City. Then he 
was a fuel oil salesman, general manager 
in charge of advertising and publicity for 
a theater, and a clerk with a Wall Street 
broker before he joined NBC’s Guest Re- 
lations Staff two and a half years ago. 
because . . . his interests have found 
other fields than business. He is a 2nd 
Lieutenant in the ROTC and a member 
of the U. S. Military Intelligence Society. 
He received his first military training at 
Staunton Military Academy where he was 

because ... he had the vision to see a 
place for an NBC’s employes’ hews organ, 
the strength to overcome the difficulties of 
establishing it, and the ability to carry 
it from its early venture as the Reception 
Staff Review, to its present status as the 
NBC Transmitter. 

because ... at one time, in addition to 
being editor, reporter and guide, he was 
studying pre-law evenings at N.Y.U. He 
intends still to continue that study. 
because ... he has the happy faculty of 
making and keeping friends, all of whom 
would fight for him at the proverbial drop 
of a hat. 

because ... he is leaving the Transmit- 
ter which is now firmly established to 
take a well deserved advancement to the 
NBC Publicity Department. 
because ... we had to over-ride his veto 
as advisory editor of the Transmitter 
to run this story. 

We give you Frank C. Lepore. 

Bob Brooke of the Engineering Depart- 
ment has just been elected vice chairman 
.and program chairman of the Los An- 
geles Chapter of the Institute of Radio 
Engineers. i i -t 

Syd Dixon and Tracy Moore have just 
returned to Hollywood after attending 
the meeting of the NBC Pacific Coast 
Sales Division in San Francisco, which 
was called by Don E. Gilman, vice presi- 
dent in charge of NBC’s Western Divi- 
sion, and Western Sales Manager Harry 
Anderson. Incidentally, Syd Dixon has 
recently been appointed Assistant Sales 
Manager for the Western Division. 

Dema Harshbarger, the NBC Artists 
Service chief in Hollywood, has a coal- 
black setter-airdale named Nig who eats 
nothing but avocados. So healthy has 
this diet proven to the animal that he 
weighs 82 pounds. The real payoff, how- 
ever, is that its upkeep doesn’t cost Miss 
Harshbarger a dime. Whenever Nig 
wants an avocado, he takes a jaunt to a 
neighbor’s ranch and lifts one. Which 
will probably explain the mystery of the 
avocado crop shrinkage around the vi- 
cinity of La Habra Heights, California. 

rel, Sid Goodwin’s secretary, hies herself 
off .for hikes up to Mt. Hollywood and 
the Griffith Park Planetarium. Earl 
Dixon, continuity department, devotes his 
time to the wife and two kiddies. 


Hollywood NBCites extend greetings to 
Charlie Young in New York through the 
pages of the Transmitter. Let us hear 
from you, Charlie. We’re glad to hear 
you’re back in the fold. 

1 i i 

The other evening Myrna Bay (Music 
Division) received a call from the Veter- 
an’s Bureau. A disabled soldier was 
dying and as a parting gesture, the boys 
wanted Ben Bernie to play his favorite 


This classified ad section is available, free 
of charge, to all NBC employees. Rules: forty- 
five word limit; not more than one ad to each 
employee every other issue; no regular busi- 
ness or professional services may be adver- 
tised. Address ads to NBC Transmitter, 
Room 284, RCA Building, N. Y. 

All items must be in writing; give name 
and address. 

TWO CHEAP SKATES-Excellent pair of 
Dunne’s tubular men’s racing skates, size 
8 (Blade, 14 inches). Slightly used. Original 
cost $15.00. Sacrifice at $4.00. Call M. Bau- 
man, Ext. 350. 

WANTED— Anyone willing to sell a copy of 
the second issue of Life magazine, please 

piece, "When My Dream Boat Comes In.” 
Well, Myrna went to bat and after scurry- 
ing around the studio and burning up the 
phone, she reached the old maestro, who 
with all the lads granted the boy’s dying 
wish, when they went on the air from the 
Cocoanut Grove. Myrna felt very elated 
about being able to do her bit until some- 
one suggested that it might have been a 

song plugger. ^ ^ ^ 

The fine art of radio writing and radio 
production is imparted to students of the 
University of California by Marvin Young, 
Hollywood production manager, who con- 
ducts his weekly classes at the Holly- 
wood studios. 

1 i r 

Things are coming right along way out 
West, with a flock of more newcomers 
and promotions. Here we go ... Joe 
Thompson, transferred from San Fran- 
cisco to Hollywood’s production depart- 
ment. Thompson is a nephew of Kath- 
leen Norris, novelist. Harold Deiker, 
transferred from NBC in Denver to 
Hollywood’s mail department, rated a pro- 
motion to the sound effects department in 
no time. Bob Edwards has been made 
assistant to Russel Hudson in the mail 
room. Jane Fleming has been added to 
the traffic department, replacing Joan 
Chapman who has been made secretary 
to Marvin Young and Ted Sherdeman. 


Ruby Taylor is a Hollywood hostess 
now. Not Amos 'n’ Andy’s Ruby, but a 
charming young lady who has the same 

Engineers’ Hobbies Ahd Pastimes . . . 
Paul Greene collects Currier & Ives prints 
. . . Mort Smith’s still planning on that 
home in Sherman Oaks . . . Ralph Dene- 
chaud goes in for tennis . . . Bob Brooke 
finds time for swimming . . . but Frank 
Figgins says his hobby is trying to find 
time to have a hobby. 

write the NBC Transmitter, or call Ext. 220. 

WANTED— Your ideas, stories, articles and 
suggestions for the pages of the NBC 
Transmitter. Address the NBC Transmit- 
ter, Room 284, RCA Bldg., N. Y. 

LOST— Black Packard electric razor. Any in- 
formation regarding the above may be given 
to Jack McCarthy, Ext. 400. 

LOST — A black portable turntable. Please 
call Ext. 625 with any information con- 
cerning same. 

ROOMMATE— I would like to contact one or 
two other fellows with the idea of taking an 
apartment together. Limit $5 per week. Write 
Box 1, NBC Transmitter. 

JANUARY, 1937 



tion by the judges. 

FIRST PRIZE — This appealing picture entitled 
"FRANCES MARY," won first prize this month. It was 
taken by her brother, James Costello, of the New 
York Script Division. The prize — a pair of tickets to 


(Read Carefully) 

1. Prints must be no smaller than 2 V 2 " x 4" (the larger the 
better). Negatives cannot be accepted. 

2. Captions are desirable. 

3. Name, station and department must appear on back of 

Pictures will be judged on composition and subject matter. 
Judges are Ray Lee Jackson and William Haussler. Decisions 
are final. All entries will be returned but the NBC Trans- 
mitter will not be responsible for those which are lost. 
Entries for February contest must be in by February 12. 

Night Before Christmas" by Rod- 
ney Chipp of the New York En- 
gineering Department took sec- 
ond prize, a pair of tickets to the 
Radio City Music Hall. 

"V2" taken by Lester F. Miles was 
judged worthy of Special Mention. 




Published for and by the employees 
of the National Broadcasting Com- 
pany from eoast to coast. 

VOL. 3 JANUARY, 1937 NO. 1 



ARY R. MOLL Assistant Editor 

FRANK NOECKER Associate Editor 

WALTER A. WIEBEL Circulation Manager 




KEENE CROCKET Sound Effects 

ALWIN FOSTER Statistical 

DORIS RUUTH Engineering 

EDWARD D. KELLER . , Guest Relations 

HERBERT GROSS .. . Guest Relations 

PAUL RITTENHOUSE . Guest Relations 

FRANK C. LEPORE Advisory Editor 

Address all correspondence to: 


Room 284 Circle 7-8300, Ext. 220 


If you have not made any New Year resolutions 
or did not include this one, it is not too late to 
resolve to keep looking forward this year for 
continued progress and peace. We, in this coun- 
try, are a happy and fortunate people. Last No- 
vember we made a momentous and practically 
unanimous decision which might have called for 
a revolution in another nation. And, now, with 
smiling faces and great enthusiasm we start an- 
other year with happy resolutions while abroad 
they are having and planning revolutions. 

Amidst a world of depression, calamity and 
turmoil we have kept our heads up— these last 
few years. Let us continue our peaceful and con- 
structive progress at home, at work and in our 
community. Let no one deceive us with tliat kind 
of progress which calls for destruction and blood- 
shed. We know better because we have proven 
not only to ourselves but to the rest of the world 
that more can be accomplished in peace than in 

We, of the National Broadcasting Company, as 
the custodians of the world’s largest broadcasting 
system, a powerful instrument for the propaga- 
tion of peace, must fully realize our responsibility 
to our people— nay, to all peoples. Let us think in 
terms of peace and we shall find it. 

i i i 

It is gratifying to note that the Federal Com- 
munications Commission has increased music 
lovers’ enjoyment of the Metropolitan Opera 
Company broadcasts by passing an amendment 
which now permits NBC to dispense with the 
heretofore compulsory half-hourly station iden- 
tification breaks during the performances, and, 
instead, make the identifications between acts of 
the opera. 



UATER is used to DRV AIR IN 

rvrr re iruc-nu ^BC RADIO CITYS PER.- 




by Ruth M. Crawford 

Correspondent, New York Audience Mail Division 

Question and Answer Bureau might well be a sub-title of the Audience Mail 
Division. Among the questions in the lighter vein: 

"I’m interested to go to the cowboy ranches but I have no right address. 
Would ask you a favor and give me the name of some cowboy or the right address 
of the ranches. It don’t matter what kind of ranch is to be but I want to go in State 
of Te'xas.” i r i 

"Please tell me how to get your personalities chart so I can learn to attract 
the men. I have tried everything to make the men like me.” 


"Dear Lady Next Door: I wish to go up in a zeppelin and crash.” 


"We are planning a surprise party for a girl friend. We would appreciate 
it if you would tell us of some games or other form of entertainment. Most of the 
fellows can’t dance, which makes it hard.” 

1 i i 



"Please announce for me over the radio that I am for sale to any lady who 
is seeking a trustworthy husband for keeps, for the sum of $1,500 payable on 
date of marriage”! i i r 

"Will you please broadcast this over the air — A middle aged man just past 
52 years old would like to get a good home in a private family for a Xmas present.” 

JANUARY, 1937 





Miss Evelyn Sniffin, of NBC Operated 
Stations Dept., replaces Marguerite Mon- 
roe who resigned as secretary to Direc- 
tor of Publicity Wayne Randall. 

i i i 

Jack Leonhardt has been transferred 
from the Duplicating Room to the Mail 
and Messenger Section. 


Miss Louise Finck, from Stenographic 
Division to Electrical Transcription Ser- 
vice, Dec. 21. 

1 i 1 

Miss Margaret Spencer has been named 
secretary to Clay Morgan, of the presi- 
dent’s office. 

< < < 

Miss Aida Mullen moves from the Legal 
Department to Artists Service as secretary 
to Dan Tuthill, business manager, effec- 
tive February 1. Miss Cecilia McKenna 
replaces Miss Mullen as secretary to 
Counsel, Mr. Joseph A. McDonald. 

1 i 1 

Miss Louise Levitas is transferred from 

the Stenographic Division to Program 


Miss Marion Ayer returns as secretary 
to Glenn W. Payne after a time in the 
Treasurer’s office. 

i i 1 

Miss Alfretta Gordon replaces Mrs. 
Elisabeth Guild, resigned, as secretary to 
Edward M. Lowell, Building Maintenance 
Manager. Miss Muriel Parker replaces 
Miss Gordon. 

i i i 

Miss Maralena Tromly becomes secre- 
tary to William D. Bloxham, head of the 
Purchasing Division, effective January 15, 
in place of Miss Anna M. Reiss, resigned. 

i i i 

Misses Mary Keeler and Marjorie 
McFeeters transferred from the Steno- 
graphic Division to the Sales Department, 
replacing Misses Constance Peters and 
Ann Tolomeo, both resigned. 


Miss Sonia Severt leaves Mr. Whittak- 
er’s office in the Program Department to 
take a post in the Sales Traffic Depart- 
ment. Helen Sweeney replaces Miss 

Raymond Glendon, Duplicating, re- 
places Clifford Welch, resigned, in 
Stenographic. Michael Sleva replaces 

1 i i 

Sydney Desfor, replaced as assistant to 
photographer Ray Lee Jackson by Robert 
Fraser. Sid’s new assignment will be that 
of news photographer handling studio 
shots, rehearsals, and special events as- 
signments while Bill Haussler covers 
candid "takes” of artists, outdoor assign- 
ments in general. 

i 1 i 


Walter Davison, who started as a page 
two years ago, was promoted Jan. 15 from 
his position as evening manager of the 
Guest Relations Division to the post of 
assistant to W. G. Martin, in charge of 
tour promotion. 

i 1 i 

Don Mercer, guide, goes to the Promo- 
tion Division as assistant to Willis B. 


Don Meissner, who got into Major 
Bowes’ amateur hour last year and then 
went on the road with one of the amateur 
units, has been promoted from a page to 
a position in Artists Service. 

A large collection of charcoal por- 
traits of NBC executives and radio 
stars are on exhibit on the fourth floor 
of the Radio City studios. The por- 
traits were drawn by Bettina Steinke, 
daughter of "Jolly” Bill Steinke, well- 
known radio actor and cartoonist. 

Keene Crockett, page, became a Sound 
Effects technician Jan. 18. 

i i i 

Alexander Clark, page, has moved into 
the Script Division to fill the position va- 
cated by Richard De Raismes. The lat- 
ter, in turn, is taking a post as assistant 
to Dorothy McBride previously held by 
Jack Tracy who resigned effective Janu- 
ary 11 to join the firm of Star Radio 
Production, headed by Burke Boyce, 
former NBC continuity editor. 

i i i 

Alfred Scott joined tbe page staff in 
September, 1936. He is now an assistant 
at the news desk in the Press Division. 
Before joining NBC "Scotty” was pro- 
gram director of the Cornell University 
Radio Guild for a year and a half. 

i i i 

Welbourne Kelley, formerly of NBC 
Press Division, and author of two novels, 
"So Fair A House” and "Marchin’ Along” 
is now writing continuity for the Script 

Sick List: 

Juan de J. Almonte’s genial smile has 
been missed for weeks. He is conval- 
escing in Nyack, N. Y., and expects to 
return soon. 

1 i i 

Wm. Callander, Statistics, has been con- 
fined to bed by his doctor. 

i i i 

Birger Hagerth, guide, went to Ford- 
ham Hospital, Jan. 7, with pneumonia. 

i i i 

Jack McGhie, after several months ill- 
ness returned to guiding January 14. 
Five days later First Aid sent him home 
again with a fever. 

i i i 

Mrs. Aidellice Barry and James V. 
McConnell, Sales, are both ill with the 

i i i 


0. B. Hanson is in quite a dither these 
days; he spends his time commuting be- 
tween Hollywood and New York. He is 
supervising the planning of the new addi- 
tions to the NBC Hollywood studios. 

i i i 

The party given to the N. Y. announc- 
ers by Ben Grauer on Jan. 15 at his 
apartment will be long remembered. 
Everyone was there. 

i i i 


John Bell, Guest Relations, flew up to 
Buffalo, N. Y., on New Year’s Day to 
marry his school sweetheart. Miss Sylvia 
Miller of Dunkirk, N. Y. The wedding 
took place at the Christ Lutheran Church 
in Dunkirk. The bride is a graduate of 
the Parsons School of Fine and Applied 
Arts in New York City. The newlyweds 
are residing at 33-51 73rd Street, Jackson 
Heights. N. Y. 

i i i 


Jack Housekeneckt, former free-lance 
sound effects technician, has joined NBC 
Sound Effects Staff. 

i i i 

Recent additions to the Stenographic 
Division are Eleanor Moore, Edna Muster, 
Helen Deutch. Doris Steen, Eugenia Car- 
penter, Doris Seiler, Evelyne McKibbon, 
Helen Dawson, and Nelson Beman. 

i i i 

Replacements in the Guest Relations 
staff are Robert Coe, George Alexander 
Emerson. Phillip Carleton Ford. Robert 
S. Hanson. Roderick Mitchell, J. J. Nov- 
enson, Don Harvey Sultner. 

{ Continued on page II) 




Pierre Netter lives in Paris, France but, 
temporarily. New York is his home and 
the Press Division is his business ad- 
dress. After business hours he spends his 
time fencing. His splendid record in this 
field of sport is certification of his ability. 
In August 1936 as the youngest member 
of the French Olympic Fencing Team, 
Netter, already holding the titles of 
French champion of epee and Parisian 
champion of foil added the distinction of 
being runner-up for the world’s cham- 

Netter came to America early in No- 
vember as a traveling correspondent for 
the well known Paris newspaper, "Le 
Jour,” for whose readers he is writing 
articles on the American scene. During 
his jaunt through the key cities he has 

interviewed such celebrities as Henry 
Ford, Wallace Beery, Herbert Mundy, Joe 
Lewis, Lily Pons and others. But, since 
the end of December, Netter has confined 
his activities to New York City as an ob- 
server of American radio methods. 

His reputation as a fencer is widely 
known and respected. On his arrival here 
he was selected hy Santelli, America’s 
most noted fencing trainer, to wear the 
colors of the New York Athletic Club and 
become a member of the team which will 
compete in the National Senior Fencing 
Championship in epee. 

As a result of two rounds of hard 
competition on the night of January 19 
Netter came through as one of eight suc- 
cessful candidates who survived a starting 
field of thirty-one to qualify as repre- 
sentative of the metropolitan area in the 
National Junior Epee finals scheduled for 
March 4 at New York University. 

When asked to comment on fencing 
qualifications, he remarked "Fencing 

matches are tiring and only careful train- 
ing can make a fencer supple enough to 
stand the strain. But in fencing, unlike 
other sports, training means lessons.” To 
explain his point Netter related how, after 
fencing eight hours continuously to win 
the Epee Championship of Paris, he was 
so excited and nervous that he felt a les- 
son was necessary right away to calm his 

Commenting on essentials for good 
fencing, Pierre named quickness as nine- 
tenths of fencing ability, as anticipating 
an opponent’s next move determines suc- 
cess. "In a match,” states Netter, "you 
seldom see your competitor for your gaze 
is fixed on his blade from the start of the 
strip to finish.” 

nine, encouraged by his father, a cham- 
pion in his own right. As the oldest of 
three boys, Pierre received first attention 
hut he claims, his younger brothers, aged 
13 and 16, are running him a close race. 
When he returns to his native land, he 
hopes to enlist them in a three-man team 
project he plans to organize for com- 

Dear Transmitter: 

According to directions given in your 
Christmas edition we have done the fol- 
lowing: 1. Read the Transmitter thor- 
oughly and found it contained much of 
interest to all here. 2. Dropped you a line 
(in fact, several) and these are them 
(Wow! what an accent) to suggest you 
include the news of NBC Denver, "The 
Voice of the Golden West.” 3. We feel 
that we are a part of the NBC Trans- 
mitter because we know most of those 
whose names are mentioned in the paper, 
through hearing them on the air or by 
their pictures, or through personal ac- 

Now to the news. First, we want to tell 
you what a swell Xmas party our station 
manager, Mr. A. E. Nelson, gave the 
KOA staff. Amidst all the usual tinsel 
and colored lights on the big tree in the 
clients’ audition room we partook of food 
and drink before the gift presentations. 
Clarence Moore, as old Santy, distribu- 
ted the presents. Everyone received a nice 
present from the station and a lottery 
was held for all the gifts sent in by the 
sponsors. The holders of lucky numbers 
got everything from radios to plum pudd- 
ings. All in all, a very good time was had 
by everyone and, strangely enough, not 
a single station break was missed in all 
the excitement. 

New additions to our staff include Jane 
Willard who takes Barbara Simon’s place 
as secretary to Dale Newbold and Bob 

It might be raining in New York but 
we are ice-skating out here in Denver. 
The pages, announcers and engineers are 
going in for bigger and better figure skat- 
ing. Evergreen Lake, twenty miles from 
Denver, is the locale of their activities 
and you will always find one or two from 
any of the above mentioned groups busy 
cutting capers on the ice. — Well, any- 
way, they fall gracefully. 

That’s all for now. Thanks for a swell 
paper. More later. 


Charlie Anderson 
NBC Denver 


PROGRAM : Music or talk designed to fill the space between station announcements 
and time signals. 

SPONSOR: A man without whom you aren’t on the air. 

SCRIPT : Typewritten sheets which Fred Allen is funniest when he departs from. 

ANNOUNCER: Fellow with a nice voice who talks about stuff he hopes you will buy 
some of. > 

STOOGE: Man or woman who is given funny things to say and then thinks he or she 
is a comedian. 

MICROPHONE: Thing you talk into and they hear you where you aren’t. 

ORCHESTRA: Bunch of men who, on a comedy program, play after the applause by 
the studio audience. 

Netter started fencing at the age of 

JOSEPH LEVIS, champion foils of the United States, and PIERRE NETTER, French Olympic 
fencer, meet at Harvard University. 

JANUARY, 1937 



(Continued from page nine) 


George T. Ludlam resigned Jan. 15 to 
become associated with Frank Chase in 
the radio production field. The firm of 
Chase & Ludlam will have offices in the 
RCA Bldg., Radio City. Scope of firm’s 
activity will be radio productions, slide 
films, transcriptions, talent booking and 
script writing. 

Business address of Wade Arnold 
changed from Script Division, NBC, Radio 
City to Linden House, Spuyten Duyvil as 
of Jan. 15. After 8 years’ experience as 
an NBC continuity writer, Wade decided 
to try his hand at free lance script 

i i i 

George B. Kuck has resigned his po- 
sition in the Personnel office to accept the 
position of assistant to the President of 
the Jaeger Watch Company in New York 
City, as of January 15. 

1 i 1 

Miss Grace Smith of the Guest Rela- 
tions Division resigned effective January 

29 to enter the Dominician Convent, at 
Amityville, L. I. to begin a period of train- 
ing which will prepare her for a teach- 
ing career in parochial schools. 



Contrary to the caption under the tele- 
vision picture on the back cover of the 
NBC Transmitter, December, 1936, the 
lovely subject is not Gale Page. It is 
Hollywood’s own beautiful DOROTHY 
PAGE, photographed in New York when 
the show in which she stars came to Radio 
City for two broadcasts, "Irvin S. Cobb’s 
Paducah Plantation.’’ 

* * * 


Miss Rita Doyle, Statistics, received an 
engagement ring for Christmas. 

* * * 


Miss Jeannette Lawrence has been 
added to the San Francisco staff as a 
reader and will be assigned to various 

i i i 

Andrew S. Love, San Francisco Con- 
tinuity Editor on Jan. 13 started teach- 
ing a ten-weeks’ course in radio continu- 
ity writing at the University of Califor- 
nia Extension Division in that city. 

i 1 i 

Peter Abenheim, California artist and 
writer, has joined the San Francisco 
production staff. He is well known for 

his paintings and drawings and was for- 
merly a staff artist and columnist for 
Apertif, Santa Barbara, Cal., magazine. 

i i i 

The new electric clock on the desk of 
Lloyd Yoder, Western Division press chief 
in San Francisco, was a gift for umpiring 
the New Year’s Day East- West football 
game at the Kezar Stadium. 

i i 1 

Back from the hospital after an op- 
eration which confined him for ten days, 
Lewis S. Frost has reasumed his post as 
assistant to Don E. Gilman, Western Di- 
vision Vice President. 

1 1 i 

Rene Gekiere, former NBC actor who 
recently joined the Chicago announcing 
staff, and Miss Betty Mitchell, of the RCA 
recording office in Chicago, were married 
New Year’s Day. 

i i i 

Ken Robinson, new Central Division 
assistant continuity editor brings seven 
years of newspaper circulation experi- 
ence. He will continue his authorship of 
the popular radio script "Dan Harding’s 

i i i 

Floyd Mac, formerly of WLW has 
joined the announcing staff of WRC, 


In a basketball game played January 
19 at Governor’s Island, a team composed 
of twelve members of the uniformed staff 
defeated their supervisors in a one-sided 
contest in which only two field goals were 
scored by the losers. The final score of 
the game was 27-7. Captain Von Frank 
and Delaney were outstanding for the 
winners, while the overseers were all on 
a par— a low par. Previous to this en- 
counter, the staff team had played two 
other games. The first was won from a 
C.C.C. group, 26-23, and the second 
dropped, after a closely fought battle, 
to the Church of the Intercession, 15-16. 

The staff (pages, guides, set-up men 
and mail-room messengers) is to be con- 
gratulated on their team. Trouble in lo- 
cating a gym and the task of raising three 
dollars and a half apiece for uniforms 
and a ball had the boys worried. Thanks 
to Miss Clara White of Stenographic, a 
gym was obtained and pay day solved the 
monetary problem. A full season of games 
is seen ahead. 

Other NBC basketball teams are cor- 
dially challenged to a game by the uni- 
formed staff. 

This picture was taken on January 18 at the entrance of our new Hollywood studios when 
visiting French advertising and newspaper chiefs and executives of the Advertising Club of 
Los Angeles were entertained at luncheon by the National Broadcasting Company. 

Pictured, left to right, are: Sydney Dixon, NBC sales manager; John Swallow, NBC 
studio manager; Frank McKellar, vice president of the Ad Qub; Andre Kaminker of La 
Petite Parisienne ; Tracy Moore, NBC sales; Roy Kellogg, manager of the Ad Club; Charles 
Maillard, president of the Continental Advertising Association; Charles Arnn, president of 
the Ad Club; Bernard Musnik, American correspondent for Le Journal; Earle Pearson, 
general manager of the Advertising Federation of America; Harold Bock, NBC press 






Marian P. Gale 

Graham McNamee 

Reminisces After 

Emil Corwin, editor 
of the NBC News 
Service, displayed 
his versatility Janu- 
ary 18 when he 
made his debut as a 
pianist over WEAF 
by playing four se- 
lected piano pieces 
on the "Music is my Hobhy” program, 
which is devoted to persons engaged in 
various walks of life who cultivate music 
as their favorite diversion. 



Corwin studied piano in his boyhood 
and youth but found that a journalistic 
career left him little time for his avoca- 
tion. Inspired by other non-professional 
artists and at the invitation of Walter 
Koons, Music Editor and producer of the 
series, Emil bought a piano and started 
to limber up his fingers. After several 
months of limbering up Emil stepped in 
and proved that an editor’s whole exist- 
ence does not revolve around split in- 
finitives and typographical errors. 

Other NBCites who have appeared on 
this program are all announcers. They 
are Ford Bond, tenor; Howard Petrie, 
bass-baritone; Milton J. Cross, tenor. 
Robert Waldrop, composer-announcer, is 
slated as the next NBC representative to 
take part. 

I’red Astaire’s dress rehearsal is one 
of NBC’s biggest drawing cards for 
Hollywood employees. Off-duty engineers, 
secretaries, executives, porters, electri- 
cians and actors flock into tbe studio to 
watch the famous star go through his 
paces— a sight which used to be reserved 
for New York theater-goers at $4.40 per. 

Suggestion for short wave listeners : 
Brush-up on your Spanish 2 by tuning in 
to Dan Russell and other Spanish 'locu- 
tores’ on W3XAL. 17,780kc., from 8:00 
to 8:30 p.m. on Mondays, Wednesdays, 
Fridays and Saturdays; from 8:30 to 
9:00 p.m. on Thursdays; and from 12:30 
to 1 :00 p.m. from Radio City Music Hall, 
on Sundays. No hay transmisiones en los 

Everett Mitchell, Chicago’s senior an- 
nouncer, is kiddingly known as "Mother” 
to his thirteen assistants. This affectionate 
appelation comes from Everett’s diligent 
watchfulness over his brood of stentors 
like a mother hen’s concern over her 

Although the P. J. Hennessey’s baby, 
born December 16, was named Philip J. 
by his proud parents, the youngster will 
probably answer to the name "Mike” the 
rest of his life, if friends of the family 
have anything to do with it. 

* * * 

Mr. and Mrs. Herluf Provensen an- 
nounced the arrival of a son on Monday, 
January 11th. 

Herluf Provensen, who was NBC Presi- 
dential announcer during the Hoover Ad- 
ministration, is now with a local advertis- 
ing agency. Mrs. Provensen, was formerly 
hostess at NBC’s Washington studios. 

«• * * 

Newspaper reporters and radio an- 
nouncers have the reputation of taking 
unusual assignments in stride but an- 
nouncer Lee Everett of the NBC Wash- 
ington staff is laying claim to some sort 
of record. 

You see, Everett has been assigned to 
describe tbe inaugural parade from a 
U. S. army artillary caisson. Of course, 
that isn’t so unusual, but Everett didn’t 
reckon with military discipline. The an- 
nouncer breezed over to Fort Meyer, Va., 
and informed army officers there that he 
was ready to practice. 

Right then and there, Everett pulled 
up short. 

First of all, he was told that literally 
he would have to join the army for a 
day if he wanted to. describe the parade 
from the caisson. 

"There won’t be anybody in civilian 
clothes riding with my unit,” said the 
commanding officer. That wasn’t so bad, 
figured Lee, since he had worn an army 
uniform back in 1918. And besides, he 
had a nice new pair of riding boots that 
would set the uniform off. 

But then came another setback. The 
army said that Everett would not only 
have to wear a regulation uniform but 
would have to wear the official cavalry 
boots. A worn pair, at that— with a high 
polish, of course, to make him look like 
the rest of the troop. 

"And,” said the army, "you be here 
every day at six o’clock— that’s in the 
morning— to stand inspection. Then you’ll 
drill with us. Oh yes, that goes for in- 
auguration day, too.” 

Which was all very well except that 
Everett is on the air until two every 


Don't forget to send in your entries for the 
next Photo Contest before February 12. 



Twelve years ago, when WEAF made 
the first broadcast of the Presidential 
Inauguration, Graham McNamee was the 
only announcer on a staff of four assigned 
to do the job. On January 20 McNamee 
was one of ninety-seven NBC announcers, 
commentators, technicians and engineers 
who stood under the rain with forty-five 
microphones to cover the inauguration of 
President Franklin D. Roosevelt’s second 

Having reported three previous inau- 
gural ceremonies for Calvin Coolidge, 
Herbert Hoover and President Roosevelt’s 
first term, McNamee brought to the NBC 
microphone a wealth of background. 

"So far as I know,” McNamee recalled, 
"I was tbe only announcer to report Presi- 
dent Roosevelt’s second inaugural wbo 
had covered all of the inauguration cere- 
monies since they were first broadcast 
in 1925. 1 was on the staff of WEAF when 
Calvin Coolidge took the oath of office. 
The only talker on the program, I stood 
on the steps of the capitol and described 
the events as they occurred. The technical 
staff was made up of three men.” 

Leave of Absence: 

Lucille Myers, Electrical Transcription, 
secretary to Chauncey D. Rawalt, is visit- 
ing her family in Bay City, Texas, until 
the end of this month at which time she 
is due back. 

On Tour: 

Gus (Col.) Reiniger of New York Elec- 
trical Transcription is en route to the 
coast on an extended sales trip during 
which he will call on station owners all 
along the Atlantic seaboard via Florida 
to the coast. Due back sometime in April. 


Victor van der Linde, New York Sales 
Counsel, returns to bis desk after a honey- 
moon trip to Europe. 

New Post: 

The newly created post of production 
manager in the Hollywood studios is 
being filled by Marvin Young. 

JANUARY, 1937 



by Bob Dailey 


Staff interest in outside-the-station ac- 
tivities reached a new high last month 
when Vernon H. Pribble, station manager, 
was honored at a dinner party. The affair 
was strictly limited to staff members and 
celebrated the completion of two years 
at WTAM for Mr. Pribble. 

The party, held at the Carter Hotel, 
gave the station’s wits, "Diz” Disbrow, 
Charlie Avelone, and "Stubby” Gordon 
an excellent opportunity to display tbeir 
comedy talents. Their burlesques of well- 
known WTAM personalities by means of 
blackouts kept the audience in hilarious 
humor. Following the dinner, tributes by 
staff members were paid to Mr. Pribble, 
who delivered a short talk in reply. 

* * * 

WTAM Flashes— May Draxell replaces 
Ann Radu as head of stenographic de- 

partment . . . Miss Radu resigns to become 
secretary to Congressman-elect Anthony 
A. Fleger. . . . Ford Rush leaves the sta- 
tion for WGY. . . . Program Director 
Metzger spends New Year’s holidays in 
Pennsylvania mountains, hiking and lis- 
tening to the radio. 

* * * 

Looking over our records we are sur- 
prised to find that ex-Clevelander, Gene 
Hamilton has been at Radio City almost 
two and a half years. We remember when 
Gene had a terrific case of wanderlust, 
and never lived in one city for more than 
two years at a stretch. Guess we’ll have to 
visit Old New York and find out for our- 
selves what its attractions are. . . . 

i i 1 

Don't forget to send in your entries for the 
next Photo Contest before February 12. 


The regular meeting of the NBC Stamp 
Club was held in the President’s Board 
Room at 7:30 p.m., January 18. 

Plans for the first Annual Banquet of 
the club were discussed, and it is antici- 
pated that all the members will turn out 
for it. A committee in charge of ar- 
rangements has promised an array of 
prominent speakers, as well as interest- 
ing novelties. 

Walter Koons, vice-president, an- 
nounced to the club that a letter had 
been received from the American Cover 
Club awarding the NBC Stamp Club the 
honor of having produced the outstand- 
ing commemorative cachet for Novem- 
ber, which makes the club eligible for 
further honors, should the cachet win 
the distinction of being the outstanding 
one of the year. 

Following the regular business meeting 
an active discussion and trading session 
took place. 


Left to right, standing: John R. Kelley, Bob Dailey, George Hartrick, Chester Zohn, Bud Quinlan, Derek Caplane, Donald Stratton, Lila Burk- 
hardt, Waldo Pooler, Bert Pruitt, Edith Wheeler, Ray Morton, May Draxell, Joy Wassem, Ted Rautenberg, John Disbrow, George Scholle, 
Fred Wilson, Ross Plaisted, C. C. Russell, Charles Avelone, Sam Willis, Danny Caste, Bob Morris, Lee Gordon, Auturo Stefano, Harold Gal- 
lagher, Howard Barton, Catherine O’Connell, Erwin Goetsch, Margaret Fitzgerald and A1 Goetz. 

Sitting: Therese Szabo, Robert Oatley, Ann Radu, Earl Rohlf, Mildred Funnell, E. S. Leonard, chief engineer; Walter Logan, musical director; 
Vernon H. Pribble, station manager; Tom Manning, sports announcer; Hal Metzger, program director; Dorothy Crandall, Hazel Finney, 
Russell Carter, Helen Forsythe, Herbert De Brown and Rose Morthaller. 



by Bob McCoy 

A very surprised man was Chief An- 
nouncer Everett Mitchell, two or three 
weeks ago. What should happen but that 
he find himself with a brace of geese, 
sent him C.O.D. $8.50! 

Geese, thought Mr. Mitchell, are very 
nice, excellent eating, fine examples of 
our feathered friends. But unrequested 
C.O.D. geese are something else again, 
and our Mr. Mitchell was hard pressed 
to get them off his hands and his $8.50 
back on his hands. 

The story has its beginning in a fate- 
ful trip to Lakemills, Wisconsin. Mr. 
Mitchell had gone there to cover the 
broadcast of the Lakemills Centennial, 
and in his usual affable manner, he be- 
came acquainted with some of the na- 
tives. Said natives happened to be goose 
eaters and goose hunters of great skill. 
Right there Mr. Mitchell and his citizens 
understood each other. Mr. Mitchell is 
also a lover of goose— especially if it is 
on a platter surrounded with all the ac- 
coutrements of an ample goose dinner. 
Accordingly he cast a wistful eye toward 
the geese and voiced his love of their 
fine food qualities. And that was that— 
for a while. 

As has been put down above, the geese 
flew South right into the arms of Mr. 
Mitchell— to the tune of $8.50. Last re- 
ports are that the geese found their way 
to a butcher who sold them for $4.00. 
and then had to refund a dollar. The 
customer complained that the geese had 
no meat on them— just a lot of oil. 

■*■ * * 

"Tinker to Evers to Chance” a triple 
play here last week resulted in Floyd 
Van Etten moving in with Jimmy Neale 
in Sales Traffic; Ray Neihengen to Van’s 
former desk in the Credit Department, 
and John Wehrheim, former page, to 
Ray’s place in Accounting. Gordon Loff 
has replaced Wehrheim on the Page 

Romantic attachments keep cropping 
up. Announcer Les Griffith and Laura 
Satterwhite of Production have an- 
nounced their engagement; Announcer 
Rene Kekiere and Mary Mitchell of RCA 
were married on New Year’s Day; and 
Audrey Lamoureux was married to Mor- 
ris Weil on January 4. Audrey left her 
job in Audience Mail a week later and 
was succeeded by Bonnie May Larkin. 
Ed Stockmar of Traffic is slowly letting 
it get around that he is engaged to marry 
Miss Eileen Grohe of Chicago. 

1 i 1 

Don't iorget to send in your entries tor the 
next Photo Contest before February 12. 

Well, ril bet some of you have for- 
gotten those New Year resolutions, al- 
ready . . . And by the way, there are 
exactly 336 days till Christmas . . . John 
Bell will long remember the stag party 
the boys had for him at the German- 
American A. C. ... Ed Prince is mourn- 
ing the loss of his appendix . . . Did you 
see Alois Havrilla’s picture in the bro- 
chure of the National Horse Show? . . . 
It’s funny, but the people who push and 
shove to get into a studio for a broadcast 
are just the ones who can’t wait for the 
theme song to finish before they try to 
get out . . . Word has reached us in New 
York of Fibber McGee’s and Molly’s gen- 
erous Christmas gift to all Chicago studio 
pages . . . Fred Waring played Santa 
Claus to all the pages and set-up men on 
the eighth floor, here, when he presented 
them with four-color Eversharp pencils 
. . . Vincent Merciorri spends his spare 
time reading, books written in Italian, in 
order to improve his Italian grammar. 

* * * 

The reverse side of the screen in studio 
8H bears mute evidence of the artistic 
ability of some of radio’s great . . . While 
waiting for entrance cues, many have 
penned caricatures, autographs, bright 
sayings and tick-tack-toes in pencil, ink, 
lipstick or burned matches . . . Here, too, 
one can find some very fine, slightly used 
samples of the more popular brands of 
chewing gum . . . Virginia Latimer is 
Director of Special Event Schechter’s new 
secretary, replacing Helen Slater, re- 

signed . . . The big question of the mo- 
ment is— how long will it be before Tele- 
vision sets can be bought by you and 
me and the people across the street? . . . 
Nick Kersta likes skiing in Vermont, 
weekends . . . 

* * * 

The record of lost and found items in 
NBC shows gloves of varied styles and 

colors as the most often "lost” and 

"found” . . . Incidentally, there’ll be al- 
most 1100 items in the lost and found 
records by the time a final count for 
1936 is made ... A well informed source 
tells us Lewis Titterton did gymnastics 
in the Legal Department the other morn- 
ing to prove to the world in general that 
he’s still as young as he used to be . . . 
Frances Kelley has been wearing a very 
nice diamond ring since Christmas— on 



by J. A. Aull 

Santa Claus blew into the KYW stu- 
dios via the ventilators on Christmas 
Eve and bestowed on each and every one 
an appropriate gift. As Santa was being 
wafted back through the ventilators the 
draught blew off his whiskers and re- 
vealed Leroy Miller of the announcing 
staff. Although a few of the very young 
were disappointed, all agreed as they 
took the suit back to the costumers that 
the party had been a big success. Jim 
Begley, program manager, then cracked 
the holiday wide open by inviting all 
members of his department to his house 
for what was modestly termed "a snack.” 
Almost everybody in the whole outfit 

arrived sooner or later to spread good 

cheer and bread crumbs all over the 


* * * 

The other day the sales force and the 
engineering department got into an ar- 
gument about the difference between a 
salesman and an engineer. Ralph Sayres, 
director of sales, insisted that an engineer 
was one who knows a lot about a little 
and as he progresses he learns more and 
more about less and less until he arrives 
at a point where he knows everything 
about nothing. Mr. Gager, KYW’s plant 
manager, countered that a salesman was 
one who knows a little about a lot and 
that as he progressed he learned less and 
less about more and more until he finally 
arrived at a point where he knew nothing 
about everything. Les Joy, who probably 
had prodded them into the argument in 
the first place, was called upon to decide 
and Solomon-like reserved decision. 

Jim Harvey, our continuity writer, is 
a crack amateur camera enthusiast but 
too modest or something to enter the 
Transmittf,r’s contest. So much for the 

the important finger . . . Then there was 
the elderly lady who look a studio tour, 
and after having the workings of the 
Air Conditioning Plant explained, took 
one look at the pile of dirt accumulated 
by one filter in a month and a half and 
piped up with, "And was that dirt re- 
moved from just one program?” ... A 
WGY engineer has figured that the trans- 
mitting power of the station could service 
within a 100 mile area, 800 billion radio 
sets before the energy was entirely ex- 
hausted . . . 

Walter Moore 

JANUARY, 1937 


by O. H. Junggren 


AN ARTIST’S CONCEPTION of the new building proposed for NBC studios in Schenectady. 


One Wednesday evening, not long ago, 
after the last carload of people had gone 
up to studio 8H in Radio City to see the 
Fred Allen show, a breathless woman 
and her daughter came running up to 
the main studio entrance a minute late 
for the broadcast. After the page had 
stopped her and explained that he could 
not let her through because no one was 
allowed in the studio after the program 
had gone on the air, the woman turned 
to NBC’s genial main hall host, George 
Malcolm, for an appeal. 

With his well-known diplomacy George 
explained to the belated guests why it 
was impossible to let them in, even if 
they were "only a minute late and had 
come an hour on the train to see the 
show.” He even went so far as to explain 
that the sponsors of commercial pro- 
grams went through a great deal of trou- 
ble and expense to produce radio shows 
and, therefore, could not afford to run 
any risk of interruptions which might 
spoil their programs. Nevertheless, the 
woman was insistent on seeing Fred Al- 
len’s show. Whereupon, George tried a 
new line of reasoning and went into the 
subject of studio acoustics. At this point 
our persistent visitor interrupted him and 
said, nodding to her child, "Oh, yes- 
acoustics, we always get them on our 
radio at home, don’t we, dear?” 

Don'l forget io send in your entries for the 
next Photo Contest before February 12. 

The big news at WGY these days is 
our new building. It’s been talked of for 
some time, and recently has been under 
official consideration. But now it’s out 
in the open and everybody’s plenty ex- 
cited. Most everyone wants to get a 
squint at the building plans to find out 
where he’s going to be in the new lay- 
out. But that seems to remain a mystery. 

The new building, which is expected to 
be ready for occupancy by July, 1937, 
will be modern to the nth degree. It will 
be erected on a plot of ground adjoining 
the I.G.E. building, which now houses 

our studios. It’s front, as shown in the 
photo, will be of glass brick, providing a 
light interior and a maximum of tem- 
perature preservation. There will be five 
studios, for use in audience broadcasts. 
Another will be fitted out for kitchen 
and household broadcasts. 

The contract will be let soon and con- 
struction is scheduled to begin after the 
first of the year. 

Representatives of all departments 
gathered around the mike on December 
30 to wish WGY listeners a Happy New 
Year, During the regular "Scissors and 
Paste” program conducted by W. T. 
Meenam, press relations, Kolin Hager, 
station manager, and A. O. Coggshall, 
program manager, and representatives of 
the sales, auditing and announcers’ staff 
had their say. 

* * * 

The balky car that carries Phil Brook, 
WGY announcer, to and from his sub- 
urban Scotia home did a job on him 
January 5. While seething with anger 
one noontime at his recalcitrant car Phil 
decided to crank her. The motor fired 
and the crank started spinning. Phil, 
in extracting his leg from between the 
front of the car and the bumper, came 
into contact with the whirling crank. It 
caught him on the ankle. However pain- 
ful, it was not a serious injury, but Phil 
limped for a few days. 

"Knowledge plus experience, divided 
by intelligence, multiplied by character, 
equals wisdom — without which neither 
successful living nor true happiness can 
be achieved.” 







Every Tuesday, Evening 

Capitol Health Center 
53rd St. & 7th Ave. 

Peter House 
Ext. 513 

Dramatic Classes 

Every Monday, 12 to 2:00 P.M. 

Studio 2A 

Dom. Davis 
Ext. 220 

Chamtnade Chorus 

Every Monday, 6:15-7:15 P.M. 

Studio 2A 

Frances Barbour 
Ext. 898 

Women’s Gym Classes 

Every Tuesday, 8:00-10:00 P.M. 

251 East 80th St. 

Albert Walker 
Ext. 895 

NBC Gym Group at 

Any Day, Both A.M. and P.M. 

West Side YMCA 

Harvey Gannon 

Discount Rates 


5 W. 63rd St. 

Ext. 654 

Announcing Classes 

Tues. & Thurs., 1:00-3:00 P.M. 

See Rehearsal Sheet 
for studio assignment 

Dan Russell 
Ext. 545 


Every Monday, Evening 

69th Regiment Armory 
26th St. QC Lex. Ave. 

Bill Callander 
Ext. 758 

NBC Stamp Club 

1st QC 3rd Monday of each month 
5:15 to 7:00 P.M., according to 

NBC Executive Board 
Rm., 6th FI., Office 

Walter Koona 
Ext. 573 

NBC Row at Town Hall 
Meeting of the Air 

Every Thursday, 9:30-10:00 P.M. 

Town Hall 
113 W. 43rd St. • 

NBC Transmitter 
Ext. 220 

Public Speaking Classes 

Every Monday, 5:30-7:30 P.M. 

Room 520 
Office Section 

A. Allen Walsh 
Ext. 221 

NBC Transmitter Photo 

Every Issue, Any Time 

Open to all NBCites 

Office, Ext. 220 

Advertising Club’s 

Mondays or Thursdays, 

Engineering Societies 

Joyce Harris 

Course in Advertising & 
Selling (Special rates to 
groups of six or more) 

6:15 P.M. 

Bldg., 29 W. 39th St. 

Ext. 419 





THESE ARE THE TELEPHONE GIRLS at NBC’s private switchboard in New York, who 
received gold stars for excellent service during the entire year of 1936. They are from left 
to right : Mildred O’Neill, Dorothy McDermott, Maude Archer, Esther Ramous, Chief 
Operator Margaret Maloney, Irene Shaughnessy and Marion McGovern. 

This is the second 
of a series of articles 
which we hope will 
give you added knowl- 
edge and understand- 
ing of the many NBC 
units. IF e suggest that 
you tear off this sheet 
and file it for future 

Every time you 
pick up your tele- 
phone in the New 
York offices for eith- 
er an outgoing or an 
incoming call — or, 
perhaps, a wrong 
number, you set into 
motion forces which 
are centralized in 
the PBX section. 

Room 521. All the 
calls you make must 
go through the 
switchboards of 
PBX, which stands 
for Private Branch Exchange, the official 
term used by the telephone company to 
designate private telephone exchanges. 

NBC’s PBX is an intricate and complex 
system in itself. Our PBX has two groups 
of trunk lines, (a) fifty for outgoing and 
incoming toll calls that go through the 
switchboards operated by hand and (b) 
thirty-two trunk lines for outgoing calls 
that go through the automatic dial switch- 
board which you get when you dial 9 on 
your telephone. Two men from the tele- 
phone company are constantly on duty in 
the building to make repairs, changes, and 
to take care of approximately nine hun- 
dred NBC telephones. 

For obvious reasons certain telephones, 
especially those in the lobbies and hall- 
ways, and others to which the public has 
access, are not connected to these outside 
lines which are available by dialing 9. 
There are four different dialing systems 
within the company. First, there is the gen- 
eral office system which almost everyone 
has in his office. Second, there is the one 
used only by the engineering department 
and which cannot be used for outside calls. 
Third, is the system used exclusively by 
the program department. Each studio con- 
trol room usually has two telephones, one 
is marked PROGRAM and the other 
T. 0. E. (Technical, Operations, and En- 
gineering). Fourth, there is the inter- 
communicating phone system used hy ex- 

The nature of our business is such that 
the so-called Conference Plan is much 
used by NBC. 

This system makes it possible for more 
than two parties to talk to one another at 
one time, as if they were all in the same 
room. For instance, if the program depart- 
ment wants to make a simultaneous an- 
nouncement about a last minute change to 
various departments, the conference plan 
is used. The necessary connections are ob- 
tained by calling the NBC operator. These 
conference plans also can be used be- 
yond the walls of NBC. NBC executives 
throughout the world can be brought to- 
gether with this conference system. 

The PBX switchboard is divided into 
six positions (telephone operator’s par- 
lance for divisions) for six operators. The 
switchboard is in operation twenty-four 
hours a day. During office hours six women 
operators are on duty. The number of 
operators on duty gradually dwindles to 
one operator after broadcasting hours. 
Mrs. Margaret Maloney, chief operator, 
is very proud of her staff because they got 
a gold star every month last year. We 
were a bit at a loss when she mentioned 
the gold stars. Noticing our perplexity, 
Mrs. Maloney, who is a very affable and 
courteous woman, offered to explain the 
star merit system. 

It seems that the New York Telephone 
Company checks up on the service of 
operators at private exchanges once a 
month. The inspections are made secretly 
without the knowledge of the operators, 
so you see, they never know when it is a 
bona fide call or just someone in the tele- 
phone company testing their service. Sev- 
eral service items are tested such as, (a) 

plug-ins, (b) slow 
answers, (c) prog- 
ress reports, (d) re- 
calls, (e) failure to 
answer with an 
identifying phrase 
(This is the Na- 
tional Broadcasting 
Company) and (f) 
general errors. 

A "plug-in” is a 
failure to answer im- 
mediately after the 
operator plugs in on 
an incoming call to 
stop the ringing. It 
is just like lifting 
your receiver when 
the phone rings and 
not saying "hello.” 
Last month there 
were no plug-ins 
scored against 
NBC operators, nei- 
ther were they 
caught making slow 
answers and connections, nor failing to 
say, when the occasion arose, "Sorry, Mr. 
Brown’s wire is busy” or "Mr. Brown’s 
wire is still busy, will you wait, please.” 
In short our PBX girls had a record which 
was far above the highest standard set by 
the telephone company for excellent serv- 

Next on the scale of telephone service is 
very good service for which silver stars are 
given out. Blue stars are given for fair 
service and no stars means poor service. 
At this point Mrs. Maloney interposed 
that her staff has never in all their three 
years of service received anything less 
than a silver star. And, she continued, 
that if she only had the authority, she 
would grant every NBC department a gold 
star for their promptness in answering tel- 
ephones and getting the right person on 
the wire. This helps NBC operators get 
their gold stars every month because it 
saves them the time and trouble of giving 
progress calls, it lessens switchboard con- 
gestion. and, perhaps, eliminates the loss 
of incoming calls which might be from im- 
portant clients and other valuable connec- 

A telephone operator’s job is not tedi- 
ous and unexciting, according to Maude 
Archer, who claims she knows more 
NBCites by their voices than anyone else 
in the world. "You should be here when 
something exciting happens, like the ab- 
dication of King Edward. Calls came in 
by the thousands,” said Miss Archer. "It 
was a mad house that day!” 


VOL. 5 FEHIUIAIW, 105 7 INO. 2 


Walter Damrosch, NBC Music Counsel, 
was hailed as America’s leading ambassa- 
dor of music appreciation and music 
understanding, in an address by David 
Sarnoff at a luncheon given by him at the 
Hotel Pierre, New York, on January 28, 
in honor of Dr. Damrosch’s seventy-fifth 

In his tribute to the dean of American 
conductors, Mr. Sarnoff lauded him for 
his Music Appreciation Hour and the 
service he has rendered the youth of 
America. In conclusion Mr. Sarnoff de- 
clared, “W'e honor you. Dr. Damrosch, for 
your worth as a man, for your manners as 
a gentleman, and for your kindness as a 

Acknowledging the tribute paid him. 
Dr. Damrosch described his advent ten 
years ago into the field of broadcasting, 
and also the enormous strides made in the 
decade of the National Broadcasting 
Company’s history. 

“Radio has been improved so much,” 
Dr. Damrosch declared, “since those early 
days that you can get a real thrill out 
of music which is sent over the radio. The 
weekly performance of the opera is for 
the country at large a revelation, one 
that can be easily understood because, 
after all, opera is the most picturesque 
and the most fascinating form to the aver- 
age music lover to enjoy.” 

Following the addresses, a “million dol- 
lar” mixed quartet, 
including Rosa Pon- 
selle, Lily Pons, 

Lauritz Melchior 
and Susanne 
Fisher, sang “Hap- 
py Birthday” to the 
distinguished musi- 
cian, and Dr. 

Damrosch was pre- 
sented with an il- 
luminated birthday 
cake. As a finale a 
group of eight little 
girls from New 
York Public School 
No. 6, representing 
the millions of chil- 
dren who listen to 
Dr. Damrosch’s 
weekly broadcasts, 
presented a large 
basket of flowers. 

Radio Tube Saves Lives in 
Flooded City 

Special to the NBC TRANSMITTER 

“Family at 153 First Street needs 
medical attention at once! Please rush 
doctor ! ” 

“Five persons reported marooned on 
roof at Twelfth and Main Streets. Atten- 
tion, police boat five!” 

Such were the calls that rang out night 
and day over the state highway patrol 
radio system at Portsmouth, Ohio, during 
the recent flood disaster. Police were 
clearing most of the calls for help to Red 
Cross, relief officials and volunteer rescue 

It was an important service in the 
marooned city, without which many more 
lives might have been lost. 

So when state patrol officers frantically 
searched out NBC’s mobile unit crew 
from WTAM one dark night they got 
immediate attention. A tube had been 
blown in the police shortwave equipment 
and the sending apparatus was disabled. 
Did NBC have a suitable tube? 

Engineers Alvin McMahon and Frank 
Whittam were sorry. They did not carry 
that type of tube in their equipment. An- 
nouncers Tom Manning and Bromley 
House were there and suddenly Manning 
burst out with: 

“I know a movie operator here. Let’s 
get him . . . quick. There’s just a 
chance. . . .” 

\es, the operator knew the location of 
(Continued on Page 9) 


SELMA WICKERS smiles proudly upon 
the prizes she icon for excellent horsemanship. 

Altliough agile Selma Wickers finds 
plenty to keep her on the jump as secre- 
tary to busy commercial program man- 
ager, Bertlia Brainard, Miss Wickers still 
finds time to indulge in her favorite hobby, 
liorseback riding. On the night of January 
29 she was one of the many entrants in 
the Metropolitan Equestrian Club’s win- 
ter show at the Squadron A Armory in 
New York City. ith twenty-seven other 
riders, she competed for honors in the 
luinter hack class. After an hour’s delib- 
eration tlie judges announced the prize 
winners among whom Miss Wickers was 
named as the winner of the second place 
award — the red ribbon. 

In the utility saddle horse class, with 
seventeen in the competition for honors, 
Selma Wickers carried off the first prize 
which consisted of the much coveted blue 
ribbon and silver loving cup. Miss Wick- 
er’s mount in both competitions was 
Monkey, her favorite steed. 

Miss Wickers accomplished all this with 
merely three years’ riding experience be- 
hind her; an enviable record for any 
equestrienne with so little training. She 
does most of her cantering on weekends 
in a riding academy in Holis, Long Island. 

Tune in on the NBC BRASS BUTTONS REVUE OF 1937, 
Saturday, February 27, 4:00-4:30 P.M., NBC Red Network 
— coast to coast. 


WALTER DAMROSCH cuts his birthday cake while Mrs. Damrosch, 
David Sarnoff and John D. Rockefeller, Jr., look on. 




Introducing — DON E. GILMAN 

A tall, dark figure with a quick, quiet 
step and a countenance that sometimes 
looks like Abraham Lincoln and some- 
times like Rachmaninoff, Don E. Gilman, 
Vice President in charge of the Western 
Division of the National Broadcasting 
Company has been engaged in the busi- 
ness of communicating ideas to large 
groups of people all his life. 

Born in Indianapolis of a newspaper 
family, he was printing his own paper 
by hand before he was out of short 
trousers, and when he was twenty-three 
years old he was superintendent of plant 
on the Indianapolis Sentinel. Then he 
came West and was superintendent of a 
group of papers on the coast when he 
entered advertising. 

One of the outstanding qualities of 
NBC’s western head, in all the enter- 
prises in which he has engaged, has been 
his knowledge of the jobs of his sub- 
ordinates and his ability to calculate the 
exact needs and values of each. Par- 
tially, this comes from the fact that he 
has performed many of their jobs him- 
self, at one time or another, and par- 
tially from his uncanny faculty of col- 
lecting information without appearing to 
do so — this frequently baffles people who 
find it hard to comprehend the source of 
his swift perception and dynamic energy 
which is masked by a manner almost 
boyish in its simplicity and amiability. 

Characteristically, while he was be- 
coming a dominant personality in the 
advertising field, serving as chairman on 
the comrr'ttee which secured passage of 
California’s Honest Advertising law, serv- 
ing as president of the Pacific Advertis- 
ing Clubs Association and vice president 
of the Associated Advertising Clubs of 
the World, he was continuing studies he 
had started years before, in electrical en- 
gineering and was experimenting for his 
own pleasure, with radio. So when he 
joined NBC in 1927 it was with an equip- 
ment of technical information which, oc- 
casionally, astonished engineers. In 1929 
he was made vice president of the divi- 
sion which now stretches from KGU in 
Honolulu to KGIR and KGHL in Mon- 
tana, a domain whose needs in entertain- 
ment are necessarily its own since time- 
difference shuts it off from much of the 
East’s fare, and yet which has influenced 
other portions of the country enormously 
in program technique. 

Like most successful men Mr. Gilman 
has hobbies. He likes books and reads 
much biography and history, economics 


Vice President in Charge of NBC W estern 

and sociology. He plays the piano as well 
as many of his artists although few, ex- 
cept close friends, ever hear him. He likes 
golf and football, especially in the com- 
pany of a young man whom a whole con- 
tinent loves and knows as Jack Barbour 
of “One Man’s Family,’’ but who is Page 
Gilman, only son of the NBC executive, 
in private life. 

Mr. Gilman is president of the San 
Francisco Commercial Club, a director of 
the San Francisco Musical Association, 
and vice president of the Young Men’s 
Christian Association. 


Recent additions to our networks which 
make the total number of NBC stations, 
117, are WGBF in Evansville, Indiana, 
WBOW in Terre Haute, Indiana, and 
KOB in Albuquerque, New Mexico. 

WGBF is owned by Evansville on the 
Air, Incorporated, and is managed by 
Clarence Leich. The station operates on 
a frequency of 630 kilocycles with a 
power of 500 watts. 

WBOW, the only station in Terre 
Haute, is owned by Banks of Wabash, 
Incorporated, and its manager is William 

KOB, “The Voice of New Mexico,” is 
owned by the Albuquerque Broadcasting 
Company. T. M. Pepperday is president 
of ABC. KOB operates on a frequency 
of 1180 kilocycles with a power of 10,000 

The total daytime power of all the 117 
affiliated NBC stations equals 1,832,650 


David Sarnoff, president of RCA and 
chairman of the board of the National 
Broadcasting Company, announced the 
return of Arturo Toscanini to America 
for a series of broadcasts over NBC in 
this statement: 

“On behalf of the National Broadcast- 
ing Company and the other members of 
the RCA family, I invited Maestro Arturo 
Toscanini, the world’s greatest conductor, 
to return to America and broadcast a se- 
ries of symphonic concerts with the Na- 
tional Broadcasting Company Symphony 
Orchestra over its nationwide networks. 

“In order to place before the Maestro 
the possibilities of this proposal and to 
discuss with him the matters involved in 
such an undertaking, I sent Mr. Samuel 
Chotzinoff, the celebrated music critic, 
and intimate friend and great admirer of 
the Maestro, to Milan, Italy, the home of 
the conductor. 

“With the aid of modern means of com- 
munication, including the transoceanic 
radio telegraph and radio telephone sys- 
tems, the negotiations were expedited and 
a contract has been signed covering the 
exclusive services of the Maestro in Amer- 
ica for these radio concerts. 

“This series of non-commercial pro- 
grams will be given the widest possible 
distribution over the air, and will be pre- 
sented to the listening public as sustain- 
ing broadcasts of the National Broadcast- 
ing Company. 

“A good deal of preparation must pre- 
cede this effort, but the concerts will begin 
at the end of the present year. 

“We are delighted to be able to secure 
the return of Maestro Toscanini to Amer- 
ica. His incomparable genius will fur- 
ther stimulate and enrich musical appre- 
ciation in our country. In NBC we are 
pursuing the policy of giving to our mil- 
lions of listeners the greatest artists the 
world has to offer. 

“The opportunity to bring his message 
of music to the countless millions of 
American listeners has made a great ap- 
peal to the Maestro. This is evidenced in 
the radiogram which I received from him 
this morning: 

“ ‘My dear Mr. Sarnoff: 

I am very happy to accept your invi- 
tation to broadcast a series of symphonic 
concerts over the National Broadcasting 
Company networks. It is a great pleas- 
ure for me to think that I shall be able 
to put myself once more in touch with 
the radio public which gave me in my last 
season with the Philharmonic the greatest 
proof of its appreciation and sympathy. 

Arturo Toscanini’ ” 




DWIGHT G. WALLACE, until recently 
an executive with the Housing Division of 
the Public Works Administration in 
Washington, D. C., has been appointed 
personnel manager in New York. He suc- 
ceeds C. W. Fitch, who is now business 
manager of the Program Department. 

Mr. Wallace already has assumed his 
new duties in his office in room 308. He is 
in charge of employment and welfare 
work among employees. 

Mr. Wallace comes to us through devi- 
ous and interesting channels. He was born 
in the corn buskers’ state of Nebraska 
but he spent his childhood in the film 
city of Los Angeles where he received his 
early education. He was trained in archi- 
tecture and, after six years of this work 
at Los Angeles, he went to Chicago where 
he opened an office of his own in 1916. 

Mr. Wallace’s business in Chicago was 
interrupted by the War in which he 
served until the armistice was declared. 
After the war he returned to his archi- 
tectural work in Chicago. In August, 1932, 
he closed his office to take a post as a 
departmental executive of A Century of 
Progress in Chicago. 

When the World’s Fair closed, Mr. 
Wallace left Chicago and began his work 
with the PWA staff in Washington. 


REVUE OF 1937 goes on the air 
Saturday, February 27, 4:00-4:30, 
on the Red Network — coast to coast. 

Be sure to tune in on this extra- 
ordinary extravaganza of aerial en- 
tertainment featuring the rising 
stars of the guides, pages and other 
members of the New York Guest 
Relations Staff, supported by Jerry 
Sears and his orchestra. 


By Bob Dailey 

Pearl Hummell has been named auditor 
and office manager of WTAM to fill the 
vacancy caused by the sudden death of 
John R. Kelley. 

Miss Hummell served as bookkeeper 
for Mr. Kelley several years ago, but pre- 
vious to that time was accountant for the 
Masonic Temple association in Cleveland. 
Recently she conducted her own practice 
as a public accountant. 


If practice makes perfect, then WTAM 
should have some of the best ping-pong 
artists in the country. Some of the more 
ardent fans even miss their evening din- 
ners and brave the wrath of their help- 
mates to get in a few games after office 

Now, these warriors of the ping-pong 
paddle have decided to boast their prow- 
ess throughout Cleveland and have chal- 
lenged WGAR, NBC’s Blue outlet here, to 
a tournament. 

The team included Derek Caplane, Red 
Quinlan, Ben Silverberg, Ray Morton, 
Harold Waddell, Harold Gallagher, I. 
Goetsch, Paul Gershman and Russell 

i i 1 

Bad luck has dogged the footsteps of 
Derek Caplane, young-man-about-WTAM, 
during the past month. But a few bad 
breaks failed to stop Derek from buying 
an engagement ring for a young Cleve- 
land singer. 

For several months Derek has been 
attending Bank Night at his neighbor- 
hood theater, but his name was never 
called. So, one Monday night, when it 
was time to leave for the theater from 
the station, Derek decided to stay and 
play ping-pong instead. There wasn’t 
much chance of his winning the $100 
bank night award, anyway. At least, that 
was what he thought. 

The next morning he learned that the 
odds had turned, and his name had been 
called, but not being there, another name 
was selected. 

Derek experienced many a moment of 
regret for not having followed his Mon- 
day night custom. Figuring that there 
was only one chance in 200,000 that the 
name of Derek Caplane would come up 
a second time, Derek suppressed a strong 
urge to go to the theater the following 
Monday night. But it did happen! And 
this time he lost $150. 

There were several feature stories in 

Miss MacRorie Addresses 
Radio Aspirants 

Miss Janet Mac- 
Rorie, head of Con- 
tinuity Acceptance, 
spoke before Loire 
Brophy’s Job Clinic 
at the Herald-Trib- 
une Building, on 
February 10, on the 
types of work open 
in the field of radio. 

Miss MacRorie discussed the functions 
of each of the different branches of broad- 
casting, and some of the qualifications for 
positions in the various denartments. 

It is well known how many people of 
all ages are glamour-struck by radio, and 
anxious to break into the field, yet a 
large number of them seem to have rather 
hazy notions of their own equipment for 
the work and of the requisite talent for 
each department. 

Accordingly, Miss MacRorie described 
the mechanism of such departments as 
engineering, program-building and pro- 
duction, selling and promotion, music, 
sound effects, press, and the numerous 
branches of a broadcasting organization 
like NBC. In this way, the speaker gave 
her large and interested audience a de- 
tailed picture of the jobs-in-radio situa- 
tion as a whole. And Miss MacRorie spoke 
with the authority of her experience in 
radio and allied fields of commercial 

the local newspapers about him, but no 
one can convince “Hard-Luck Caplane” 
that publicity is worth more than cash 
— especially for a young fellow about to 
be married. 

i 1 i 

Division Manager Vernon H. Fribble 
and Program Director Hal Metzger at- 
tended the annual convention of tlie Ohio 
Broadcasters Association in Cincinnati 
this month. 

1 1 i 

WTAM FLASHES. . . . The flu sick list 
includes Chet Zohn, Fred Wilson, Bert 
Pruitt and Jesse Francis. . . . Kathryn 
Burke joins station’s forces as switch- 
board operator. . . . E. S. Leonard, WTAM 
head engineer, off to Florida for vacation. 
. . . Dorothy Crandall, staff pianist, to 
New York for ditto. . . . Vern Pribble tell- 
ing all comers about antics of the young 
cocker spaniel which follows his two 
daughters about. . . . Agnes Anderson 
joining artist staff as ballad singer. 





An exclusive interview for the readers of the NBC Transmitter with NBC's flying 
reporter, Gene Hamilton, who recently returned to Radio City from a special broad- 
cast of the flooded regions. 

Someone said he was in studio 
3A standing by for the RCA Met- 
ropolitan Opera broadcast, so we 
hastened to that studio and cau- 
tiously walked in through a door 
marked “On the Air.” There he 
was, comfortably slouched in one 
of those stiff, folding metal chairs, 
reading the funnies. He seemed so 
peaceful we disliked to disturb 
him but we just had to get our 
story. And we’re glad we asked 
him for it because Gene Hamilton 
had an exciting story to tell. Here 
it is in his words: 

“As you will probably remem- 
ber, I flew to Chicago last week 
to be on hand for the NBC cov- 
erage of the flood. I was raring 
to go when I got there, but I 
was told upon arrival that the 
preparations were not complete so 
I hied myself to a hotel and 
checked in, looking forward to a 
leisurely time. But it wasn’t for 
long — the next day at the break 
of dawn, five-thirty, I was routed 
out of bed by a ’phone call frorn 
the Merchandise Mart studios or- 
dering me to be at the Municipal Airport 
at eight o’clock. 

“I was far from being excited. I was 
grumpy! It was the earliest hour I had 
been roused out of my slumber in years. 

“At the airport I met C. L. Menser, 
Chicago’s production manager, trying his 
best to look wide awake. Along with sev- 
eral bleary-eyed newspaper reporters and 
photographers, we hopped into a giant 
United Airline plane which took off at 
eight o’clock on what was to be the first 
complete coverage of the flood disaster 
by airplane. 

“After the ascent, and the plane had 
settled on an even keel, the newspaper- 
men with typical ennui went right back 
to sleep in their seats. I was just really 
beginning to awake and my blood began 
to tingle with excitement as the plane 
headed south for Evansville. 

“At ten o’clock we reached Vincennes 
and the newsmen reawoke to get our first 
glimpse of the flood waters where the 
Wabash and White Rivers converge into 
the Ohio River. Beyond Vincennes the 
Wabash was about ten miles wide. 

“Further down the river the water was 
so deep we had difficulty picking out sub- 
merged cities, even with the aid of maps. 

Announcer Gene Hamilton (Ze/t) and C. L. Menser, Chicago 
Production Manager, take turns at the microphone while they fly 
over the flooded regions in the first complete coverage of the flood 
by airplane. Frank Schnepper, Chicago engineer, took charge of 
the portable equipment. 

The only visible landmarks were an oc- 
casional church steeple or building roof. 

We were flying at an altitude of about 
ten thousand feet and occasionally we 
would swoop down to get closer views of 
the disasters. During these nose-dives we 
got close enough to earth to catch such 
tragic sights as struggling people cling- 
ing on roof tops as the water rose rapidly 
around them, women and children fran- 
tically paddling improvised rafts, and live 
stock swimming about helplessly. Even 
the hardened news reporters gulped a bit 
at these awful sights. 

“When we reached Evansville we found 
it three-quarters under water. It looked 
like Venice, from above, with its canals 
and lakes instead of streets and parks. 

We could spot the tops of automobiles, 
barely visible above the surface of the 
water in parking lots. In one spot a bridge 
trestle had been torn loose and now lay 
across a highway. Snow, setting off sharp- 
ly the coffee-colored swirling waters, was 
visible on all high points. 

“At the request of the photographers 
we swept down close to Evansville to get 
close-ups. In spite of the tragedy down be- 
low I could not help but smile during those 
descents when the photographers practi- 

cally came to blows fighting over 
the window which offered the best 
views. There they were fighting 
for ‘scoops’ while below people 
were fighting for their lives. It’s 
a funny world, isn’t it? 

“The most pathetic sight, I 
think, in Evansville was a large 
crowd of people perched on top 
of a grand stand — possibly a ball 
park — while the water slowly en- 
gulfed the stand. Another was a 
little white dog fighting to keep 
atop a floating bale of hay. What 
got me was that they were help- 
less, and we were safe but unable 
to save them. 

“From Evansville we headed for 
Cairo where the water was deeper 
in the surrounding country out- 
side the levee. We got a bit ner- 
vous for ourselves at this point be- 
cause there were no places to land 
if it would have been necessary. 
It was almost like flying over an 

At this point Milton J. Cross at 
the Metropolitan Opera House 
made one of those unexpected 
pauses during the intermission of “Sieg- 
fried” for station identifications and Ham- 
ilton jumped up to the microphone to 
make a “local.” 

“Let me see,” continued Gene Hamil- 
ton as he slouched back into his chair, 
“where were we when Cross made that 

“You were heading for Cairo,” we 
urged, waiting for him to continue his 
exciting account of the flood. 

“Oh, yes. Well, when we got to Cairo 
it was almost completely surrounded by 
high water held in check by a levee. Peo- 
ple were working like ants moving sand 
bags from person to person to reinforce 
the levee. Locomotives carrying gravel 
and stone to strengthen the water walls 
puffed and skidded on submerged rails. 
The citizens of Cairo were a frantic peo- 
ple fighting against nature to save their 
city. Even a neighboring town, New Mad- 
rid, had been sacrificed to save Cairo. 
Part of the spillway which protected New 
Madrid had been dynamited, flooding the 
town, to “detour” the flood waters away 
from Cairo. 

“We continued flying southward until 
we reached Irwin S. Cobb’s beloved city, 
Paducah, Kentucky, the proverbial home 
(Continued on Page 16)- 




The First Annual Dinner of the NBC 
Stamp Club was held in the New York 
Room of the Gateway Restaurant, RCA 
Building Concourse, on Monday, Febru- 
ary 15. 

Among the invited guests, who joined 
the members of the Club for what prom- 
ises to be the first of many annual cele- 
brations, were Harry Lindquist, head of 
I the National Federation of Stamp Clubs, 
; Daniel Kelleher, prominent philatelist of 
I Boston, Captain Tim Healey, NBC stamp 
commentator and Frank Reynolds of the 
Statistical Department. 

Following the dinner, drawings for 
prizes were won by Frank Parkyn, Saul 
Sharrow, Edmund Whittaker and Walter 
Moore. The drawings brought forth such 
amusement that Captain Tim Healey fur- 
thered the proceedings by announcing a 
personal donation of two one-year sub- 
scriptions to Stamps Magazine, -which, were 
won by George Milne and Frank Reid. 

Each of the invited guests was called 
on for remarks and responded briefly. 

The committee for the affair consisted 
■ of Walter Moore, George Milne and 
Robert Morris. 

Izaak Walton Department: Everett Mit- 
chell, senior Chicago announcer, and Wil- 
liam E. Drips, director of agriculture, 
were among the first to enter the Clear- 
water kingfish tournament when they were 
in Florida for a National Farm and Home 
Hour broadcast recently. Everett’s entry 
was a 12 pound, 3 ounce king (which Don 
McNeill, M.C. of the NBC Jamboree from 
Chicago, who was on the scene insisted 
couldn’t have weighed more than 10 
pounds) while Drips’ name is entered on 
the books with a 9 pound, 2 ounce entry. 


Last month 1,454 applicants were in- 
terviewed by the New York Personnel 
Office. Twenty-nine were engaged for tem- 
porary jobs and a few others along with 
several NBC employees were engaged to 
I fill fifty-six permanent positions. 

On January 27, 1937, Personnel Man- 
ager Dwight G. Wallace posted a bulle- 
tin inviting NBCites in Radio City to 
cooperate with the Red Cross in the col- 
lection of funds for flood relief. To date, 
slotted boxes placed on receptionists’ 
desks throughout the office and studio 
sections have yielded $385.11. 


THE NEW GUEST RELATIONS triumvirate optimistically looking 
forward to and planning for a record-breaking summer in NBC Studio 
Tours. They are, in the usual order, W. G. Martin, F. G. Wolke, and 
manager C. H. Thurman. 

Charles H. Thur- 
man, former assistant 
manager of the New 
York Guest Relations 
Division, has been 
named successor to 
Gordon H. Mills, for- 
mer manager, who 
was appointed to the 
New York Local Sales 
Division, February 1. 

Mr. Thurman came 
to us from Chicago 
last April as super- 
visor of the Mail-Mes- 
senger Section. His 
assistants in his new 
post are W. G. Martin 
and F. Gerald Wolke, 
former studio opera- 
tions supervisor. 

Walter Davison will be in charge of 
tour promotion, replacing W. G. Martin. 
Earl Harder takes the post vacated by 

Mr. Wolke and James J. Goode will re- 
main in charge of the control desk, with 
Ary Moll and Charles Whalen as assist- 



February activities were highlighted 
by a visit from Major Lenox Riley Lohr, 
who spent a couple of days in Hollywood 
discussing plans for studio expansion, and 
meeting department heads. Although he 
was snow-bound twice en route to sunny 
Hollywood, the best we could do was 
a miniature flood. However, the Major’s 
motor trip to San Diego with Walter 
Baker at the wheel, proved a scenic treat, 
even though they made several detours, 
caused by flood washouts. 

i i i 

With sixteen TC programs and seven 
coast shows emanating from Hollywood 
and keeping all forces up to their necks 
in work, Hollywood is going full steam 
ahead. This month, personnel additions 
include Jack Votion, formerly of Para- 
mount studios, added to Artists Bureau 
as associate of Dema Harshbarger; My- 
ron Dutton to the program department as 
a producer; Karel Pearson transferred 
from San Francisco to Traffic Depart- 
ment, and Ralph ‘Amatto assigned to 
Claude Ferrell’s corps of combined “jani- 
tor and property men.” 

i i i 

Producer W'alter Bunker is receiving 
congrats from the gang. He recently col- 
laborated on a story that netted him a 
tidy sum when RKO bought it. Now he’s 
working on another, which has mighty 
bright prospects. 

Publicity Director Harold J. Bock re- 
cently paid a visit to W. C. Fields, who 
has been confined to a Pasadena sana- 
torium for a year. When Fields was forced 
to give up his screen career, little hope 
was held for his life. He told Bock that 
there was only one thing that saved his 
life, and that was radio. “It has kept up 
my morale all these months,” he said, a 
little weary, but his health very much on 
the mend. “I have my dial tuned to KFI 
and KECA (NBC) all day and haven’t 
missed a program. And when I come back 
to pictures I can honestly say that it was 
radio that brought me back.” Incidentally 
he was delighted when he learned that 
Lum and Abner were in Hollywood, so 
the Pine Ridge boys are planning to pay 
comedian Fields a visit. 

1 i i 

Now for some quick flashes . . . Marvin 
Young, production manager, keeps the 
lads and lassies around the studio well 
supplied with eggs. He owns a chicken 
ranch. . . . Walter Baker is now night 
manager . . . the Melrose Grotto, the NBC 
noontime eatery, has a new sandwich 
“The Swallow Special” which the boys 
order when they want a roast beef sand- 
wich on whole wheat bread. Manager 
John Swallow, who never eats anything 
but this particular combination, feels now 
that he has done something towards pro- 
moting his favorite dish. 




By Charles Anderson 

The news of the hour is the departure 
of Bill Stulla, announcer, for a hospital 
bed to undergo an operation that will 
keep him out of active service for a 
month. We all wish him the best of every- 
thing and hope for his speedy recovery. 

i 1 i 

Engineers and announcers have begun 
getting in training for some more early 
rising. The station now goes on the air 
at 6:30 and that means early to bed if the 
work is to be done. Joe Gillespie is the 
“up and attem” for announcing while Bill 
Williams draws the engineering assign- 

i i 1 

Things are quieting down after the 
National Western Stock Show and Rodeo 
held in Denver recently. KOA handled 
daily shows from the ringside and in 
doing so provided staff members with 
plenty of excitement. Imagine, if you can, 
the joy of being in a box right next to 
the pen in which the wild horses and 
Brahma steers were made ready for their 
entrance into the arena. During one broad- 
cast this correspondent perched himself 
atop the pen to catch the roaring of the 
steers, hoping it might add to the “color” 
of the broadcast. Now, the fitting climax 
to this item would be the statement that 
he fell into the “Bull” pen, mike and 
all. No, my friends, he lived to tell the 
tale because he saw to it that with every 
wild lunge of the bull the aforementioned 
announcer (and would-be author) made 
an equally wild lunge in the opposite 

i i i 

During the “cold snap” Derby Sproul, 
Continuity Department, began to doubt 
the wisdom of establishing his domicile 
among the famed Colorado Rockies. He 
and the family have been living at his 
mountain home in Turkey Creek about 
twenty miles from Denver. A rising ther- 
mometer has, however, renewed his en- 
thusiasm for the wide open spaces. 


A partial list of camera addicts includes 
Engineers Perry Peregrine and Carl 
Schuknecht and Announcers Bill Stulla 
and Joe Gillespie. 

i i i 

Joe Rohrer, Engineering, calling all 
“hams” from W9EYN on 14,212 Kc. 
Give a listen. 

Who said “nothing ever happens”? . . .• 
They’ve been happening plenty to John 
Bell, page supervisor, in the last few 
weeks. . . . First, of course, was his New 
Year’s Day wedding, as reported in the 
last issue of The Transmitter. Shortly af- 
ter the newlyweds moved into their new 
home it was robbed and a considerable 
amount of valuables were stolen. . . . On 
a Tuesday morning, recently, John spied 
something shiny on the floor of a studio 
corridor. ... It was nothing less than a 
72 diamond, $8,000 brooch. . . . John 
turned it into Lost and Found Depart- 
ment where it was claimed by Mrs. Jack 
(Baron Munchausen) Pearl. . . . It’s no 
“whopper” when we say he was hand- 
somely rewarded. . . . The payoff being 
$50 John took friend wife to a movie as 
part of the celebration of their good luck, 
and came away with a five-spot — it being 
Bank Night at that particular theater. 
Nice going, John. 

* * * 

Walter Clark should receive a prize of 
some sort for finding an honest man. . . . 
An unknown tourist recently approached 
him and said, “Lookit, Buddy, I’d like 
to take your Studio Tour, but I only have 
38c. Will you lend me two cents?” So 
Wally loaned him the two cents, and by 
golly, next day the chap came in and 
paid him back. . . . Someone phoned the 
telephone operator last night and said 
she had a ticket for “The Sealtest Satur- 
day Night Party.” Then she wanted to 
know if she had to wear evening clothes 
and could she come without an escort. . . . 
Arthur Hungerford has given up com- 
muting from Harmon, N. Y., for the 
winter, and can be found (if it all) on 
West 71st Street. . . . Dorothy McBride 
and Mabelle Howarth of the Script Divi- 
sion now own two tiny turtles, a gift from 
Frank Wilson, author of “The Bishop and 
the Gargoyle.” . . . They have been chris- 
tened Dorothy and Mabel. ... If it wasn’t 
for Mrs. Weiss, the matron in the Studio 
Section, some of the pages would have 
to do their own sewing on of buttons. 

* * * 

Enid Beaupre of Sales Promotion likes 
to take indoor pictures. . . . Did you hear 
about the guide who inadvertently re- 
quested his group on a tour not to “talk” 
when what he meant was “smoke.” . . . 
Result: the tour was well under way be- 
fore be found out why the folks didn’t 


by Bob McCoy 

Off to the Florida sun and sand has 
gone genial Evelyn Partridge of the Exec- 
utive Office. Having a winter vacation and 
returning with a golden tan are probably 
the cruelest things Miss Partridge could 
do the rest of the office. 

i 1 i 

Once again mail room’s Frank Blatter 
makes the Transmitter. No, that hockey 
team hasn’t emerged from the stage of 
being a horrible dream yet, but Frank 
has gone and won himself a first prize 
medal for figure skating in the Forest 
Park District competitions, gave an ex- 
hibition in Elmhurst, and has built an 
ice sail which he expects to slide up to 
Fox Lake, 111. That rather constitutes a 
full program of winter activities — enough 
even for the hardiest devotee of Saint 
Moritz, Sun Valley — or Fox Lake. 
i i i 

Replacing Bill Hay in Network Sales 
is Joe Hartenbower, formerly of Local 
Sales Division. At Mr. Hartenbower’s old 
desk is Charles Hotchkiss, who came to 
Chicago to avoid the rigors of the ex- 
treme California winters. 

i i 1 

A. M. Elrod, who is the entire execu- 
tive board of the Golf Tournament Com- 
mittee, has already begun collecting 
“dues.” The money goes to buy prizes for 
the tournament which will probably be 
held early in the spring. Players to date 
in this all-amateur competition are: Rudi 
Neubauer, K. Christiansen, George Vlach, 
Ed Cerny, Frank Blatter — with others en- 
tering later. 

ask the usual questions. . . . John Cusa- 
mano of Sales received a gift of a pair 
of bright red diamond socks. . . . All he 
is waiting for is sufficient courage to wear 
them. . . . First Aid Section received a 
very nice letter of appreciation from The 
Biow Company for its prompt and effi- 
cient service when one of the members 
of tbe company was seized with an ap- 
pendicitis attack while in the studios. . . . 
Fourth floor corridors have taken on a 
bedlamistic attitude, of late, with Sound 
Eflects Division being quartered there. 
. . . Sounds of screams, bird calls, fire 
sirens and bells tolling, roll up and down 
the hall all day long. . . , The clock in 
Special Events is 0.01 seconds fast, ac- 
cording to the Maintenance Division. . . . 
No, children, a split network does not 
have anything to do with early morning 
calisthenics. — Walter Moore 

FEBRUARY, 1937 ^ 


First Prize — “Smoky Local,” entered by Don 
Gardiner of New York Guest Relations, was un- 
hesitatingly given first prize. It is packed with 
drama and speed and is taken from an unusual 
angle. Two on the aisle for White Horse Inn await 
you, Don, at the Transmitter office. 

The judges thought “Mirror Lake,” 
submitted by Theresa Pentecost, so good 
it deserved Honorable Mention. Sorry 
we haven’t more prizes to offer. 

Second Prize — This splendid shot of “Hall of the RCA 
Building” was taken by Harold McConaghy of the New York 
Engineering Department with his Leica and won him two 
tickets to the Radio City Music Hall. 

“Queen Anne’s Cottage” was taken by E. P. H. James on 
a recent trip to the Mother Country and receives Special 


1. Prints must be no smaller than 2 V 2 ” x 4" (the larger the 
better). Negatives cannot be accepted. 

2. Captions are desirable. 

3. Name, station and department must appear on the back 
of photograph. 

Pictures will be judged on composition and subject matter. 
Judges are Ray Lee Jackson and William Haussler. Decisions 
are final. All entries will be returned but the NBC TRANS- 
MITTER will not be responsible for those which are lost. 
Entries for March contest must be in by March 8. 




Published for and by the employees 
of the National Broadcasting Company 
from coast to coast. 

VOL. 3 FEBRUARY, 1937 No. 2 






Associate Editor 

Associate Editor 
Circulation Manager 













Office Reception 

Office Reception 

Guest Relations 

Guest Relations 



Guest Relation 

Guest Relations 

Continuity Acceptance 
Guest Relations 


Advisory Editor 

Address all correspondence to: 


Room 284 Circle 7-8300, Ext. 220 


From the not too distant past we hear the revival 
of an old cry for an all-NBC athletic association, 
uniting and promoting all company group activi- 
ties under one smoothly functioning body. The 
NBC TRANSMITTER feels that this new attempt 
is in capable hands; therefore, we urge all NBC- 
ites to give it their whole-hearted support. 

Splendid efforts are now being exerted by an 
earnest group of employees who, we hear, are soon 
to call a general meeting for the election of a per- 
manent organization whose primary purpose will 
be to promote an NBC athletic association. 

The plan is self-laudatory. No editorial praises 
need be raised in exaltation. But obviously enough 
any plan, however worthy, will be of no avail un- 
less whole-hearted active support is given it. 
Therefore, we urge all NBCites to take part in 
this movement and, when the time comes, to cast 
their votes for employee representatives who will 
form a committee to take charge of and to execute 
a plan for our collective benefits. 

Since this proposed athletic association is for 
and by NBC employees we cannot, at this point, 
reiterate too much that your full support and in- 
terest ar^ essential to materialize the plan. 

In the meantime the NBC TRANSMITTER 
will keep you informed of the latest developments 
and progress made in this direction. 




ciTV. Toe clocks are 



Studio m in Radio Citv is 



by Ruth M. Crawford, Audience Mail Division 

Even a flood couldn’t dampen the enthusiasm of this music lover: 

“ ‘The Valkyrie’ was received by me and my family with great pleasure. 
We listened to the third act under conditions which may interest you. 

“My home is surrounded by water. I had gotten a good supply of coal from 
our basement but the waters are staying up so long that we are running out. 
This morning I fished out a long piece of wood which was floating by our house. 
It was 20 feet long. I have been gradually pushing it into the fire as it burned, 
and thus saving in coal. 

“While we sit in front of our fire, we are enjoying the richness of your 
broadcast. It has made us forget all about the flood. It has carried us back to 
the great story of Richard Wagner and his wonderful compositions. We listen 
every Saturday to the broadcast of Grand Opera. What a treat to have Grand 
Opera brought to our home in the manner in which you bring it. 

“Wheeling Island, Wheeling, W. Va.’’ 

1 1 i 


“Woodstock, South Africa. 

“I often ‘listen in’ to Radio City from 6 to 6:30 A.M. (whilst getting ready 
for work) and check my electric clock by your studio clock. They both agree. 
After that you ‘fade out’ as our Johannesburg station comes on the air for 
Physical Exercises.’’ 

i i 1 

“Iambi Mission Hospital, Tanganyika Territory, East Africa. 
“Your broadcast of the Messiah from Chicago on the 21st of December was 
greatly appreciated out here in the jungles of Africa. . . . 

“I have just listened to ‘The Magic Key’ program tonight (afternoon over 
in New York and it was very good.” 



by Edward B. Hall 


Radio Tube Saves Lives 

(Continued from Page 1) 

During January and February WBZ 
twice played host to the Advertising Club 
of Boston in connection with a series of 
round-table meetings on radio advertis- 
ing, over which Mr. John A. Holman, 
General Manager of WBZ and WBZA,had 
been invited to preside. The first of these 
forum meetings at the studio featured 
Dwight A. Myer, WBZ Plant Manager, 
and John F. McNamara, Program Direc- 
tor, as principal speakers. Mr. • Myer, 
whose difficult assignment it was to ex- 
plain the technical aspects of radio broad- 
casting to a group of laymen, succeeded 
in presenting an admirably clear and in- 
teresting picture of what happens to 
sound impulses on their journey from the 
microphone to the home radio receiver. 
Mr. McNamara then proceeded (with 
characteristic eclat) to discuss the man- 
ner of building and presenting programs. 
This subject he enlivened with practical 
demonstrations, calling on members of 
the audience to participate. Production 
manager Jack Wright demonstrated 
sound effects. 

Sales manager Gordon B. Ewing was 
the “lion” of our second Ad Club forum, 
speaking ably on network alliances and 
sales methods in radio. WBZ was grati- 
fied to have the Advertising Club of Bos- 
ton elect NBC and Mr. Holman to super- 
vise its meetings on radio. 

1 1 i 

The banns have been published for 
Norman E. Whittaker (Sales) and Miss 
Alfreda Carlson, secretary to Charles S. 
(Cy) Young, WBZ Office Manager. The 
announcement of their engagement came 
as a delightful surprise to the entire staff. 
Even Gordon Swan (Traffic) got lyrical 
on the occasion and tossed off an epitha- 
lamium — which is the Latin (we hope) 
for “swan song.” No date has been an- 
nounced for the nuptials, but Whit’s col- 
leagues predict May or June. 


Miss Evelyn Billet is the latest addi- 
tion to the WBZ Sales Department. A 
native of Ohio and graduate of Boston 
University, Miss Billet lays claim to no 
special hobbies or other extra-curriculum 
activities. Questioned as to her participa- 
tion in sports, she countered, “Do I look 
like an athlete?” 

i i 1 

WBZ and WBZA have applied to the 
FCC for permission to step up transmit- 
ting power from 50,000 to 500,000 watts. 

A new transmitter is contemplated at 
Provincetown on the tip of Cape Cod, 
supplanting the present one at Millis, 

i i i 

Celebrities who have recently ap- 
peared at the NBC Boston studios: Hilde- 
garde . . . graciously posed for Amateur 
Photographer Cole (Sales Promotion) in 
Studio B after her broadcast .... Jerry 
Belcher . . . never at a loss for the ap- 
propriate thing to say on any occasion . . . 
made friends with everybody in the place. 
. . . Dr. A. Lawrence Lowell, president- 
emeritus of Harvard . . . showed keen in- 
terest in Salvy Cavicchio’s vibraphone . . . 
chatted affably with announcers and oper- 
ators, but gave newshawks a wide berth 
. . . insisted on being taken down the 
back way via freight elevator to avoid 
cameramen stalking him in foyer . . . mani- 
festly enjoyed the ruse. 

i 1 i 

There were those at ’BZ who sniffed 
and curled the lip at Miss Bernie John- 
son’s flare for collecting paper match cov- 
ers. But she has been vindicated by two 
gallant gentlemen within the organization, 
Walter Moore (New York) and Rex 
Maupin (Chicago), who have stepped 
forward with offers to delve into their 
own rich muniments and exchange dupli- 
cates with Miss Johnson. 

■f i i 

such a tube ... in the sound equipment of 
a tlicater at the other end of the town. But 
it was night, the city was flooded. How 
could they get there? 

“We’ll make it all right,” came from red- 
headed Manning. “Let’s get going!” 

I'hrough three miles of swirling current 
the two men rowed down the city’s flooded 
streets, dodging debris and overhanging 
wires with the aid of a dim flashlight. 

Up to a balcony exit the men rowed. By 
prying the door open, they were able to 
I)ush the boat into the interior. Climbing 
over rafters and curtains, they finally got 
their hands on the precious tubes — in- 
tricate instruments with which the police 
might save many lives and prevent 

Over the marquee and back through the 
pitch-dark streets the men rowed, finally 
arriving at the temporary police radio 

It was a happy and thankful group of 
police operators who carefully took the 
tubes and soon had the emergency service 
back in operation once again. 

Not until calls started to flood the air 
again with, “Get marooned family at 
Genessee dock” and, “Red Cross wants a 
doctor at headquarters right away” that 
Manning was satisfied and could row 
away to his companions. 

It was a smiling red-head who wrapped 
himself in a blanket for a few hours sleep 
that night — a tired, but smiling red-head. 

— Bob Dailey 

WTAM’s sturdy crew who came to the rescue with a much needed radio tube for the Portsmouth 
police radio system. They are, from left to right, announcer Bromley House, engineer Alvin 
McMahon, announcer Tom Manning and engineer Frank Whittam. 




e apologize to our readers. We bow our heads in 
shame. The other day we wanted to "scoop" the 
year's first meeting of the NBC station managers up 
in the president's board room but, for the first time, 
we arrived late — alas, so late, everyone was gone. 
The board room was completely deserted. However, 
we found these "doodles" bearing mute evidence of 
what went on during business interludes or, perhaps, 
periods of deep concentration. Please forgive us an- 
other failing, — we were unable to ascertain the 
artists of these objets d'ait 






Wm. R. Nugent, Archibald E. Blainey 
and John j. Rooney are being congratu- 
lated on their recent promotions from 
the studio set-up staff, where they were 
able to observe closely tlie operations of 
the Production Division, to the Sound Ef- 
fects Section. 

i i i 

Miss Barbara Bierman is now secretary 
to Guest Relations Manager C. H. Thur- 

1 i i 

Val Kallegeros, page, was promoted 
to the Traffic Department, February 10. 



Leonard Braddock returns to NBC as 
executive assistant to publicity director 
Wayne Randall, after a brief experience 
in the department store business. 

i i i 

Laudon Haaker, former guide, returns 
after a long absence to reclaim his uni- 
form and citation cord. 

i i i 


Griffith E. Thompson resigned from the 
Sales Department, February 1, to head 
the radio department of Birmingham, 
Castleman and Pierce. 

i i i 

Miss Mary Keeler, Sales, resigned to 
go back to sunny California. 

i 1 i 

Miss Lenna Simpson resigned from the 
Audience Mail Division, February 20, to 
sail for Honolulu where she will be mar- 
ried to First Sergeant J. W. Crean. 

i i 1 


Howard Whiting, formerly of the Mail 
and Messenger Section, has replaced 
Alexander Clark, resigned, in the Script 


Misses Eugenia Carpenter and Doris 
Steen, formerly of Stenographic, have 
been transferred to the Guest Relations 

i 1 i 

Miss Florence Schwarzer, formerly of 
General Files, is now with the photo desk 
in Press. 

Miss Florence Maher, formerly in the 
Evening Executive Office, goes to the 
Guest Relations Division. 


Miss Loy Seaton is now attached to the 
Cost Accounting office. 

f f f 

M iss Janet Patton has moved from 
Stenographic to the Station Relations De- 

f f f 

Misses Helen Dawson and Doris Seiler, 
Stenographic, have been transferred to 
the Production Division and Publicity De- 
partment, respectively. 

f f f 


Phil Sullivan, taciturn page, quietly 
took a four-day leave of absence last 
month and said, “I do” to the former 
Miss Mabel Frederickson of Mt. Vernon, 
N. Y. The wedding took place at St. 
Catherine’s Church in North Pelham. 

The Sullivans went to Washington, D. 
C., on their honeymoon. They are now at 
home at 89 Thayer St., New York City. 

f f f 

Andrew Ferri, Mail-Messenger Sec- 
tion, was married to Miss Caroline 
Schulke of Brooklyn, N. Y., at the Little 
Church Around the Corner, February 9. 
The newlyweds have just returned from 
a honeymoon trip to Washington, D. C., 
and are now residing at Dykes Heights, 
Brooklyn, N. Y. 

f f f 

Sick List: 

Miss Anna Sills, Sales, is home re- 
cuperating from a throat operation. 

f f f 

Juan de J. Almonte is still out with 
illness while his assistant, Robert A. El- 
liot, is holding the fort in the Evening 
Executive Office. 

f f f 


Replacements in the Mail-Messenger 
Section are Francis Barmore, Richard 
Eastman and Zolton Haklik. 

f f f 

M iss Elaine Ellsworth is Stenographic’s 
latest newcomer. 

f f f 

Murdock Pemberton is the newest 
member in the pages and guides locker 

f f f 


Guides Frank Burns and James Ralston 
have just returned from Florida with suf- 
ficient sun tan to prove their trip South. 
No sooner had they returned when Ed 
Keller, Burton Adams and Bud Faillace, 

also of the guide staff, left for the same 
resort — Miami. 

There ought to be another boom in 
Florida soon, if this keeps up. 

f f f 

Miss Helen Lefebre, secretary to Regi- 
nald Thomas, Electrical Transcription, 
left for California on a two months’ leave 
of absence. 

. f f f 

Miss Helen Farrell, secretary to Elec- 
trical Transcription Service manager C. 
Lloyd Egner, sailed for Nassau on her 

f f f 


Paul Rittenhouse, guide supervisor, has 
our sincere condolences in the loss of his 
father. Rev. George Rittenhouse, who 
died on January 25 in the St. Francis 
Hospital, Trenton, N. J. Rev. Rittenhouse 
was pastor of Calvary Baptist Church, 
Fourth Avenue and Fourteenth Street, 
Brooklyn, N. Y. 

f f f 

Joseph K. Mason’s father was killed 
in an automobile accident, February 4. 
Mr. Mason is with the Promotion Divi- 

f f f 

Don Gardiner of the Guest Relations 
staff joined NBC on February 8, 1935, 
hoping, some day, to become a radio an- 
nouncer. Two years later, to the day, his 
dream boat came in with an appointment 
to the announcing staff of Station WAIR 
in Winston-Salem, N. C. Don, who is a 
graduate of Dan Russell’s incubator of 
embryo announcers is leaving us for his 
new job next month. 

f f f 

At long last the stork has brought an 
heir to Dan Russell’s clan. It is still too 
early to determine whether he has inher- 
ited his father’s linguistic ability but Mrs. 
Russell assures us that the little one is a 
chip off the old block in that he is a ver- 
itable stentor. 

f f f 

Our PBX girls gave chief operator 
Margaret Maloney a surprise birthday 
party on St. Valentine’s Day. 

f f f 

There is an oil painting of the Luxem- 
bourg Gardens in Paris, now on exhibi- 
tion in one of the shop windows in Rocke- 
feller Center at present, painted by An- 
nouncer Howard Claney. 

f f f 

Wm. Haussler, Press, has several of 
his photographs in the Leica exhibit 
which left New York City, February 12 
to go on a continental tour. 

(Continued on page 14) 




by Louise Landis 

Don E. Gilman, vice president in charge 
of NBC Western Division and a former 
newspaper and advertising man, was the 
principal speaker at the annual confer- 
ence of the Pacific Advertising Clubs As- 
sociation held in Salt Lake City recently. 

1 1 i 

When our field group was cut down by 
the influenza epidemic to a single man, 
“Miv” Adams, who was the lucky one, 
decided to take action against colds, and 
the fur-rims he added to his ear-phones 
when he had to be out on a long open-air 
remote control job, have been pronounced 
the dernier cri and all that sort of thing 
in radio circles. 

Field supervisor George Greaves, 
George MacElwain and George Dewing 
were all seriously ill with the “flu” at 
once and “Miv” had his hands full. 


Wallace Buggies, of the office staff, 
took a step in a direction he had wanted 
to go ever since he joined the staff . . . 
he became assistant to James Lyons, 
sound effects technician on February 1. 
Keith Wordsworth replaced Wally. 

i -t i 

Nomination for the most expressive pair 
of eyebrows at NBC: Guy Cassidy of the 
technical staff. Watching Guy’s red eye- 
brows weave an arabesque across his fore- 
head has its hazards for artists who are 
easily broken-up; Guy’s eyebrows move 
up and down, independent of each other, 
wiggle in different directions and do 
everything but tap-dance when he’s in the 
monitoring booth. 

Wanda Woodward, head of the Audi- 
ence Mail Division, had some embarras- 
sing moments the other day when she was 
haunted by a white bunny ... As she 
stepped out of a street car a big white 
rabbit strolled out of some shrubbery and 
followed at her heels with all the con- 
fidence of a pet dog. Despite the lack 
of a rousing welcome he received from 
Wanda’s Burmese cat, he stayed on the 
premises until Wanda found a small boy 
in the neighborhood who was delighted to 
annex a pet bunny that astonished his 
playmates by following him everywhere 
he went. 

i i 1 

One of the reddest top-knots and one 
of the most engaging smiles Hollywood 
has seen, are on their way to the film 
capital in the person of Karel Pearson 
of the San Francisco Traffic Department, 
who will have taken over the Hollywood 
Traffic Department by the time this sees 

Replacing Karel at the teletype keys 
in San Francisco will be George Fuerst, 
formerly of the mail room staff, who has 
a notable smile of his own, and lots of 
that old-fashioned quality known as 
gumption. In his new work George will 
continue the schedule he has been follow- 
ing for several years . . . studying elec- 
trical engineering at the University of 
California from eight a.m. to noon, daily, 
and working at NBC from one to nine 
at night. 

i i i 

Helen Stewart, assistant to Arthur Gar- 
bett. Director of Educational broadcasts, 
was selected to make an appeal for funds 


The books listed in this column are recommended as pertinent literature on 
radio and allied subjects. They will be found in the General Library on the 
NBC Transmitter Shelf. 

AIR STORMING written by the ever witty and often wise Hendrik van Loon 
is a collection of 40 Radio Talks, covering a variety of subjects, given by Mr. 
van Loon over NBC stations. Recommended to van Loon enthusiasts — and who 

THE PSYCHOLOGY OF RADIO by Hadley Cantril and Gordon Allport is not, 
as the title would indicate, a purely academic treatise but a very practical ex- 
position of what makes radio effective. The scope of the book is wide, dealing 
with listener’s, broadcaster’s and advertiser’s angles. An important book. 

A DECADE OF RADIO ADVERTISING by Herman S. Hettinger. Dr. Hettinger, 
long an authority on the selling and advertising end of radio, has written an in- 
dispensable book on radio advertising. It is not very easy reading but it is packed 
with valuable information and gives a complete picture of commercial radio. 

"Ear Rims" 
New Radio Mode 

“Miv” Adams of the NBC Field Group isn’t 
letting San Francisco’s unusual cold spell get 
him dotvn. . . . Figuring that a radio engineer’s 
best friends are his ears, he snipped a pair of 
tails off his best girl’s new fox scarf and made 
fur rims for his ear phones. P. S. Girl friend 
was not amused. 

for flood relief by the American Red Cross 
committee at Rachmaninoff’s concerts in 
San Francisco . . . Notified of the request 
just as she was about to leave for home 
after a busy day at the office, Helen met 
the situation with the poise of a veteran, 
although she had never before performed 
such a duty. Looking very young, pretty, 
and earnest she made such an eloquent 
speech that she was immediately drafted 
for the same service at the second San 
Francisco appearance of the great pianist. 
And she performed a feat that many a 
radio artist might envy — she made herself 
heard in every corner of San Francisco’s 
War Memorial Opera House without the 
aid of a P.A. system! 

i i i 

David Elton, producer of the Woman’s 
Magazine of the Air, is the son of David 
Elton, Mayor of Calgary, Canada. The 
two Eltons keep scrap-books about each 
other; Dave has a sizeable book of clip- 
pings all about his dad, and the Mayor 
proudly shows visitors a volume of news- 
paper stories about his son, who started 
his career as a singer and announcer in 

i i i 

Some people collect stamps, some go in 
for shortwave, but Don Thompson, Spe- 
cial Events producer, and Paul Gale, 
Traffic manager, are going in strenuously 
for toy electric trains and spend hours 
on the floor of the Gale home with an 
elaborate set. The set, incidentally be- 
longs to John and Roger Gale, Paul’s 
sturdy young sons. The other night Paul 
came home to find the youngsters staging 
a sit-down strike on the tracks. Mrs. Gale 
acted as mediator and the strikers won 
their point — full control of the transpor- 
tation svstem for the night. 





His office door is marked 280. Aside 
from these three figures no other gold 
lettering designates the name or title of 
the occupant. Yet to the music world his 
name on an arrangement gives it the 
same prestige that Sterling does silver. 
In the realm of arranging, Adolf Schmid 
has no peers. He is “tops”, according to 
the collective opinion of his many close 

When we entered his office, we saw him 
deeply engrossed in a work which seemed 
to make him oblivious to everything save 
the multitudinous music sheets before him 
on the desk and on the arranging stand. 
However, as we were closing the door 
softly behind us to avoid disturbing his 
concentration, we heard a polite voice 
bid us welcome in a kindly Viennese- 
accented greeting. We quickly explained 
that our mission was to secure an inter- 
view with him on his work. He smiled 
and replied that there was little to tell. 
But to no avail. In the best journalistic 
tradition we unmercilessly opened fire 
with the first of a barrage of questions 
which, as they were answered, revealed a 
personality rich in experience, accom- 
plished in ability and lovable in character. 

Born outside of Vienna late in the 
1870’s, Adolf Schmid grew to know and 
love music early in life. After graduating 
from the Royal Conservatory of Music in 
Vienna at the turn of the century, he went 
to London where from 1901 to 1903 he 
served as assistant conductor in both 
Covent Gardens and Drury Lane theaters. 
Then late in 1903 he was selected for the 
coveted post of music director of His Maj- 
esty’s Theater, London, under Sir Herbert 
Beerbohm-Tree. For twelve years he 
wielded the baton as conductor of this 
famous orchestra. In 1915 he left England 
to come to America. From the time he ar- 
rived on our shores until 1932 he was, 
successively, conductor of the Boston 
Grand Opera; special conductor in Amer- 
ica for perhaps the world’s greatest bal- 
larina, the late Anna Pavlova; conductor 
of the Chicago Grand Opera’s Pavley 
Oukrainsky Ballet; conductor of the 
Cincinnati Summer Opera for two sea- 
sons; and later guest conductor of several 
other large orchestras. Finally, in 1932 
Mr. Schmid joined the arranging staff 
of the National Broadcasting Company 
and has been with us uninterruptedly for 
the past five years. At present, he not 
only has regular duties at NBC but is 
instructor in orchestration and conducting 
at the Julliard School of Music as well. 


. . . Conductor and arranger 

“How did you ever decide to become an 
arranger?” we asked. 

“It was purely an accident,” said this 
man whose name is known wherever 
music is played.” It was during the time 
I was music director at His Majesty’s 
Theater that Tschiakovsky’s Nut Cracker 
Suite had made its appearance and was 
very much the vogue of the day. One day 
Sir Beerbohm-Tree approached me and 
said ‘Mr. Schmid, will you transcribe the 
Nut Cracker Suite so that we can play 
it here?’. This was quite an assignment 
for me since the original composition was 
scored for a grand orchestra of seventy- 
two instruments. His Majesty’s Theater 
ensemble had but thirty-eight musicians. 
But it had to be done and so it was,, much 
to my surprise as well as Sir Beerbohm- 
Tree’s. It was this transcription that won 
me my first recognition as an arranger. 
Encouraged by the splendid comments 
given my work, I devoted more time and 
study to the technique.” 

“How long does it take you to tran- 
scribe a composition like Elsa’s Dream 
from the opera, “Lohengrin” by Wag- 
ner?” we asked, noticing the aforemen- 
tioned composition on his desk. 

“It takes me from ten to eleven hours 
to condense the original score into a 
composition playable by an orchestra such 
as our concert ensemble at NBC,” he 

Adolf Schmid’s art may be compared to 
a prism which breaks down sunlight into 
converging and diverging colors of much 
beauty. A master arranger of Mr. 
Schmid’s calibre takes a composition and 
divides it into the appropriate instru- 
ments to give it increased intensity, fuller 
richness and greater tone warmth. Just 
as an artist blends paints to portray what 


NBC is planning an intimate coverage 
of all the pomp and circumstance of the 
coronation of King George VI in London 
next May 12. Plans are being made to send 
our famous announcers and commentators 
to London to paint a perfect “American 
radio picture” of this great European 
event. Our microphones will follow the 
King and Queen from the time they leave 
Buckingham Palace for the coronation 
ceremonies in Westminster Abbey until 
they return down Pall Mall to the palace 
where, according to custom, George VI 
and Queen Elizabeth will appear on a bal- 
cony to receive the cheers of London’s 
loyal subjects. 

Special sideline features of the corona- 
tion festivities which will be of interest to 
American listeners, are also being ar- 

This colossal broadcast which is ex- 
pected to include a pickup of the actual 
words of the coronation ceremony itself is 
being handled with the cooperation of the 
British Broadcasting Corporation. The 
programs will be short-waved to South 
American listeners through station 
W3XAL, at Bound Brook, New Jersey. 

he perceives in its purest and truest form, 
so must a tone artist blend the proper in- 
struments in their proper proportions to 
produce the proper tone color. The more 
adroit the artist, the truer the interpreta- 
tion. Mr. Schmid’s work, for the mdst 
part, requires an excellent memory, im- 
agination, knowledge of every instru- 
ment’s limitation, capacity, that is, range, 
quality and color, an inborn trait to com- 
bine melodies and express oneself on 
paper, and a broad and thorough knowl- 
edge of music. 

Adolf Schmid’s most important activity 
at present is making orchestrations for 
songs of a modern, classical or operatic 
type. Next, arrangements for concert or- 
chestra of original compositions occupy 
a good deal of his time. 

Although his time is limited, he gives 
unstintingly of his advice, encouragement 
and aid to his many friends and admirers 
in and out of NBC who are interested in 
music, for he believes firmly in sharing 
his own appreciation of a medium of ex- 
pression which he holds closest to his 

Please fill out your copy of the NBC 

Send in your entries to the Photo Con- 
test before March 8. 




{Continued from page 11) 

Miss Ellen Davis, who handles trade 
news publicity in the Promotion Division, 
is resigning March 1 to join the staff of 

1 i i 

Roy C. Witmer, vice-president in charge 
of sales, has returned to his New York 
office after spending several weeks on the 
West coast, looking over both the San 
Francisco and Hollywood sales depart- 
ments and conferring with clients. 

i i 1 

Robert Egan, Sales, has returned from 
Florida where he spent several weeks, 
recuperating from long illness. 

i i i 


Hollywood Notes: 

Engineer Ralph Denechaud is announc- 
ing his engagement to Barbara Millard, 
secretary to Harrison Holliway of KFI. 
They plan a wedding the first part of 
March. Fred Dick, who is in charge of the 
mimeograph department, may announce 
his betrothal plans to Freda Von Hartz 
any day now Nataline Halliday, secretary 
to Donald de Wolf, has a secret romance 
up in San Francisco, whom she met on her 
vacation last year , . . Virgil Reimer’s 
lieart interest is blonde and pretty Ginger 
Bidwell, who trips the light fantastic 



Vincent Callahan, Washington com- 
mercial manager, left for a much needed 
vacation — to the Pocono Mountains. 

i i 1 

San Francisco: 

Lewis Withers has joined the announc- 
ing staff; Janet Baird joins the “Woman’s 
Magazine of the Air” staff as writer and 
interviewer. Fred Hegelund, who has been 
writing continuity on the “Magazine” 
moves to the Production Department. 
Cliff Engle, announcer, goes on a long 
leave of absence from the staff to become 
the “Voice of the Exposition” on the 
“Treasure Island” program, and Ned 
Tollinger, who gave up to be- 
come a producer, returns to the mike at 
the client’s request, to pilot the “Care- 
free Carnival.” 

N. Y. photographer Sydney Desfor no 
longer has trouble disposing of used flash- 
light bulbs. The sound effects technicians 
are only too willing to get them. By drop- 
ping the bulbs on the floor they can pro- 
duce the sound of bomb explosions, gun 
shots, and breaking glass over the air. 


by O. H. Dunggren 

WGY can well be proud of the part 
it played in aiding flood sufferers in the 
Ohio and Mississippi valleys. Every mem- 
ber of the staff, in some way or other, 
worked overtime in collecting contribu- 
tions to the WGY flood relief fund. 

The appeal for funds received its first 
impetus through the “Scissors and Paste” 
program, conducted by W. T. Meenam, 
press relations. His regular fifteen-minute 
weekly “edition” was given over to a 
strong appeal for funds. Listeners were 
told that if they would but ’phone in their 
pledge, their name, address, and contri- 
bution would be read on the air. The tele- 
phone dingled ever so merrily that after- 

That night. Mr. Meenam conducted 
another appeal in an hour program, dur- 
ing which was heard some WGY talent, 
and many long lists of contributors’ 
names. The money is still coming in. 

The latest figure, according to Virgil 
Hasche, auditor de luxe, is $6,000. The 
“Scissors and Paste” special program 
contained news bulletins about the flood, 
comments on the flood situation by Frank 
Hoppman, chairman of the Schenectady 
county chapter of the Red Cross, and 
mention of local shows for the benefit of 
the flood fund. 

1 i 1 

Leo Bolley, sportcaster, inaugurated an 
auction for flood relief. He obtained from 
Johnny Evers a baseball autographed by 
almost every baseball “name” worth 
mentioning. Then he offered the ball to 
the person bidding the highest amount. 
The money is still pouring in for that 
ball, but, regardless of who gets the ball, 
every contribution goes to the Red Cross. 

i i i 

During the height of the WGY Red 
Cross drive, special telephone clerks were 
installed at each extension. They were 
kept very busy as the money and names 
came in. 

The appeals were carried by General 
Electric’s two short wave stations, 
W2XAF, and W2XAD, which are heard 
in every land in the world. Our tabulators 
were not surprised, then, when contribu- 
tions rolled in from foreign lands. Em- 
ployees of an oil company in Ciudad, Boli- 
var, Venezuela, sent a check for $115. A 
letter accompanied the check, saying that 
the workers were glad to help relieve the 
suffering among the American refugees. 

Claude 0. Markoe sent a U. S. money 
order for $2 from St. Croix, Virgin 


This classified ad section is available, free 
of charge, to all NBC employees. Rules: forty- 
five word limit; not more than one ad to each 
employee every other issue; no regular busi- 
ness or professional services may be adver- 
tised. Address ads to NBC Transmitter, 
Room 284, RCA Building, N. Y. 

All items must be in writing; give name 
and address. 

FREE — To NBC employees. Tickets to 
America’s Town Meeting of the Air, every 
Thursday, 9:30-10:30 P.M., at Town Hall, 123 
West 43rd Street, N. Y. C. Apply to the NBC 
Transmitter, Ext. 220. 

BARGAIN — RCA is offering to its employees 
at a special price of $1.00 the new 500-page 
“Victor Book of the Opera”, the regular 
price of which is $2.00. 

Employees of NBC wishing to buy this book 
will be given the same special price. The books 
may be secured from the Purchasing OEBce, 
Room 312, RCA Bldg. 

TWO CHEAP SKATES— Excellent pair of 
Dunne’s tubular men’s racing skates, size 
8 (Blade, 14 inches). Slightly used. Original 
cost $15.00. Sacrifice at $4.00. Call M. Bau- 
man, Ext. 350. 

FOR SALE — New Jersey, commuting dis- 
tance. 15 room house, 3 baths, 5 bedrooms 
on second floor, oil burner, 2 car garage, 
screened porch. Great sacrifice. Write or call 
the NBC Transmitter, Ext. 220. 

IT PAYS ... to advertise in the EXCHANGE 
CORNER. Within a week after publication 
over fifteen replies were received in answer 
to a call for the second issue of Life magazine 
which appeared in the January issue of the 

Please till and return your copy oi the NBC 
Transmitter survey. 

Islands, having also heard the appeal on 
W2XAF. He said in his letter: “Your 
graphic descriptions of the flood have been 
so vivid that for nights we have gone to 
bed with sad hearts and prayers for the 
distressed. May our mite do its share.” 

1 1 i 

Howard L. Tupper, a graduate of St. 
Lawrence University, Canton, N. Y., has 
joined the announcing staff of WGY. He 
comes to us with considerable experience 
in broadcasting, having for several years 
been an announcer and vocalist for St. 
Lawrence’s station, WCAD. 






NBC’s ‘weather men’ at the control panel of the air conditioning plant. They are, from left 
to right, Herman Gurin, technical assistant, Robert Close, chief engineer, and Alexander Fee, 
control room engineer. 

This is the third of a 
series of articles which 
we hope will give you 
added knowledge and 
understanding of the 
many NBC units. We 
suggest that you tear 
off this sheet and file 
it for future informa- 

Those of us who 
work in the studio 
section are seldom 
aware of the air con- 
ditioning plant way 
up on the tenth floor. 

Yet, if something 
were to go wrong 
with it, we’d soon 
know it! 

When the RCA 
building was being 
planned, it was de- 
cided to make NBC’s studio section 
windowless, in order to eliminate street 
sounds interfering with programs. This 
decision resulted in the construction of 
our air conditioning system. 


Headed by Robert Close, a staff of 
twenty-five engineers keep the plant oper- 
ating the better part of twenty hours a 
day. Actually the men are on duty twenty- 
four hours, for when the system shuts 
down at one-thirty in the morning, it is 
gone over with a fine-toothed comb. Neces- 
sary repairs are made then. At half past 
five, the equipment begins “to manufac- 
ture weather” again. 

The staff is divided into three eight 
hour shifts. Mr. Close is on duty during 
the day. At night, evening assistant 
George Wessell assumes control. George 
Gurin serves as technical assistant. 

The Spray Chambers 

Up on the tenth floor one of the first 
things that strikes the eye is the dehumidi- 
fying chamber (of which there are four) 
with a stream of water falling behind two 
glass windows. 

“What’s that, Mr. Close?” we asked. 

“That’s where we wash the air,” was his 

“What!” we said, with an oh-quit-your- 
kidding look at him. 

“Yes,” he said. “We not only wash the 
air there, but we dry it as well!” 

Then he went on to explain that in the 
summer when the air is warm and humid 
it is “dried” by blowing it through the 

comparatively cold (forty-six degrees 
Fahrenheit) water spray. This causes the 
condensation of the excess humidity in 
the air. The reaction is similar to the 
formation of moisture on the outside of a 
glass of iced water in the summer. Some 
of the moisture in the air condenses as it 
strikes the cool surface of the glass. 

The spray chambers also serve as a 
cleansing agent and each week half a 
bucket of mud accumulates in them. It is 
said that New York City air is one-third 
dust by weight! 

Complaints on Temperature 

Whenever you call the plant to com- 
plain about the “weather” you are getting, 
your grievance is recorded in a book with 
a view to preventing its recurrence in the 

Mr. Close has found that most causes 
for complaint result from ignorance of 
the way the plant operates. For example, 
there is the case of the engineer who 
phoned one day and accused them of try- 
ing to freeze him out. 

“Why, my office is so cold you’d think 
I were in training for one of Admiral 
Byrd’s polar trips,” he said. 

Mr. Close hurried down to the en- 
gineer’s office and sure enough, it was 
chilly. A hasty inspection revealed that 
the engineer, in rearranging the furniture 
in his office, had placed a loud speaker 
next to the thermostat which controls the 
temperature of the incoming air. The heat 
from the hot tubes of the speaker had 
caused the thermostat to indicate a tem- 
perature much higher than the actual 

room temperature. 
Whereupon the air 
conditioning plant 
automatically re- 
sponded to the rise 
in temperature in- 
dicated by the ther- 
mostat and flooded 
the room with cold 

The instruments 
that record the tem- 
perature of the vari- 
ous parts of the 
building are incred- 
ibly sensitive. The 
engineer in the con- 
trol room told us 
that he can tell 
whenever an audi- 
ence begins to file 
into a studio, by the 
rise in temperature 
in that studio as in- 
dicated on its corresponding indicator on 
the control panel. 

Temperamental Customers 

NBC’s weather man usually complies 
with requests for changes in temperature 
in different parts of the building. Well- 
insulated walls and tightly shut doors 
make it possible to have different tempera- 
tures in adjoining rooms. 

Ethel Barrymore usually finds her 
studio too warm when she enters it. A 
hurried call to the white-clad engineer in 
the control room results in a cooler tem- 
perature within a minute or two. 

John Charles Thomas is another artist 
who likes his studio good and cool. “The 
musicians who accompany him must be a 
hardy lot,” Mr. Close said. “I can just pic- 
ture them, with coat collars turned up, 
attempting to keep warm as they play.” 

We can cooperate with Mr. Close and 
his engineers and in turn provide for 
more ideal atmospheric conditions if we 
observe several simple things. One, is to 
keep all doors closed, especially the ones 
that connect the studio and office sec- 
tions. In the summer, workers in the 
office section open the doors, hoping to get 
some of the studio’s spring-like weather — 
but just the opposite occurs. The warm 
air of the offices rushes into the studios, 
upsetting the plant’s balance. 

Some of us, without thinking, obstruct 
the grilled openings that return the air 
to the plant. This makes a complete cir- 
culation of air difficult and results in 

{Continued on page 16) 




by Jack Hollister 

Fifty per cent of KDKA’s reputation for 
having the most beautiful girls and the 
homeliest announcers was upheld by the 
discovery that six of the staff girls are 
engaged. Perhaps the other fifty per cent 
is upheld, too, by the fact that not one of 
the single announcers has found the girl 
who will say “yes.” 

A newspaper photograph of the six 
girls brought yards of grief to Dave Dick- 
son, KDKA office manager. For 10 days 
after the picture’s publication he was 
swamped with calls from unmarried, un- 
engaged gals . . . who wanted jobs. 

i i i 

Bernie Armstrong, for years an out- 
standing theater organist, is now in charge 
of all KDKA’s sustaining programs, while 
Charley Urquhart of Scranton supervises 
all commercials. 

Robert Saudek, versatile KDKA con- 
tinuity editor, is studying law. His attend- 
ance at Duquesne University’s night 
classes has improved since the Duke’s sen- 
sational football season is a thing of the 

i i i 

Promotion Director Morrow, incident- 
ally, has found that the recently inau- 
gurated billboard advertising of KDKA is 
paying listener dividends. 

i i i 

Kay Barr, KDKA press relations head, 
boasts that his semi-sombrero was bought 
in Houston, Texas, nine years ago. And he 
swears it was clean then although nobody 
at the station will believe him. 

i i i 

Those two KDKA announcers who were 
so highly flattered when about twenty 
boys — part of a lower grade school group 


Shifting into high gear, the basketball 
team of the Guest Relations Division man- 
aged to run down two more opponents 
since the January issue. On January 28 
it avenged a previous defeat by soundly 
trouncing the Church of the Intercession 
team. The score was 28-22. This score was 
no indication of the merits of the two 
teams. The boys played as they chose and 
put the pressure on when necessary. De- 
laney, Gross, and Captain Von Frank 
were outstanding. 

After some delay and numerous phone 
calls the team journeyed once again to 
Governors Island and there defeated a 
team from Granbury & Co., on Tuesday, 
February 2. This game was only semi- 
official, as the boys went to the Island to 
practice, but found the Granbury team in 

viewing the station layout — rushed up 
and asked for their autographs — were 
promptly deflated when the first youngster 
to pass over his pencil and paper inquired, 
“Who are you, anyway?” 

i i 1 

Jimmy McConnell, Artists Service 
Bureau, has been booking a flock of per- 
sonal appearances for station acts and 
entertainers. The Artist Bureau’s contest 
for a name for “The Mystery Act,” 
brought thousands of suggestions. “The 
Kadians” was the top prize winner and 
that’s how Denver Darling and his three 
companions — an entirely different moun- 
tain music outfit — now are known. 

1 i i 

Glenn Riggs’ wife might be interested 
to know that the $5 he offered a “Show- 
boat” attendant to cut the floating night 
club adrift while he and Mayor Cornelius 
D. Scully were giving KDKA listeners a 
riverside account of the flood last month 
was made AFTER the “Boat’s” chorus 
had come aboard for rehearsal. 

1 i 1 

Adelaide Lasner, secretary to produc- 
tion manager Urquhart, played the role 
of a telephone operator so well on a 
Philadelphia company program recently 
that next day the company’s advertising 
manager, Bob McCarty, received a tele- 
phone call from a New Castle, Pa., busi- 
ness man, offering “the operator” a job 
at his company’s switchboard. 

1 i i 

Dorothy Louise Allen, recently asso- 
ciated with the Pittsburgh Academy, has 
joined the KDKA staff as assistant to 
Evelyn Gardiner, Home Forum Director. 

possession of the court and a game re- 
sulted. The score, as reckoned by numer- 
out innocent bystanders including the ref- 
eree, was NBC, 36, — Granbury & Co., 30. 
* * # 

Little do the members of the Guest Re- 
lations staff realize that they have a racke- 
teer in their midst. His name is Joe 
Merkle and he wields a vicious (tennis) 

Joe eats, drinks and sleeps tennis, and 
expects to keep playing long after he has 
graduated from St. John’s University. Joe 
won two matches and reached the quarter 
finals to be seeded fourth in the singles of 
the recent Eastern Indoor Collegiate 
Tournament in New York City. 

Joe faired better in the doubles than 
he did in the singles. He and his partner 
reached the finals after much fast play- 
ing; they were seeded first. 

Eight Hours Over the Flood 

(Continued from Page 4) 

of many aunts and uncles. Well, there 
aren’t any more aunts and uncles there. 
It was a sad sight. Only the roofs of 
houses were visible. An arresting sight 
was a cemetery on a snow-covered hill 
high above the water. Here again the 
photographers scrambled for that strate- 
gically placed window. Paducah seemed 
to be the hardest hit of all the other big 
towns we saw. 

“After flying over Kentucky we turned 
towards Evansville, Indiana, where at 
twelve-fifteen I got my cue to go on the 
air. It was a difficult job talking about 
the flood disasters; it was too tragic to 
tragedize and too great to treat lightly. 
I gave two of the newspapermen a chance 
to say a few words during my fifteen min- 
ute broadcast, and Mr. Menser, whose 
hobby is flying, added some interesting 

“The broadcast concluded, we flew for 
three more hours over the flooded region 
which, from above looked like an old- 
fashioned patchwork quilt of oddly 
shaped bodies of water, dry land, and 
snow patches. 

“We were certainly glad when we land- 
ed safely in Chicago, though wet, tired, 
and hungry, I, for one, had had enough 
flying for a long time. I swore I wouldn’t 
go up again. On my way back to the 
studios I stretched my legs in the cab, 
took a deep breath, and gloated with the 
thought of a quiet restful evening ahead 
in my cozy hotel room. But, alas, when 
I reached the studios my “how-do-you- 
do” was a telegram from Radio City or- 
dering me to catch the first plane back 
to New York for a commercial show!” 

Ed. The airliner which plunged into 
San Francisco Bay, killing its pilot and 
eight passengers, on the night of Febru- 
ary 9, was the very same plane mentioned 
in this story. 

Air Conditioning Pkint 

(continued from page 15) 

Manufactured Weather 

The average mortal thinks of the 
weather man as some one who makes a 
guess about the next day’s weather. We, 
at NBC, are fortunate to have a weather 
man who is not only always correct, but 
nice enough to give us our weather made 
to order. All we have to do is lift a tele- 
phone, dial 711 and put in our order. . . . 
Which reminds us of the old nursery 
rhyme that begins, “Some like it hot, some 
like it cold . . 


VOL. 5 MARCH, 195 7 NO. 3 


On March 2, at 5:35 P. M. the lusty 
yells of a new baby might have been 
heard emanating from studio 3A in Radio 
City. An NBC Athletic Association had 
been born. About fifty people represent- 
ing nearly every department of NBC as- 
sisted at the birth and were called to 
order by Dwight G. Wallace, manager 
of the Personnel Office. 

Nominations were then opened for a 
temporary chairman and Frank Jones, 
Artists Service; Jack Wahlstrom, Guest 
Relations, and Walter Moore, Press, were 
nominated. A closed ballot resulted in 
the election of Mr. Jones. Taking over 
the meeting, he praised the spirit of the 
Guest Relations staff in bringing about 
the formation of an athletic association. 
He then proceeded to the forming of a 
nominating committee of five members to 
select candidates for officers of the Asso- 
ciation. The advisability of selecting the 
five from as many departments as pos- 
sible was pointed out and nominations 
were opened. A group of ten was nom- 
inated. Of these Walter Moore, Press; 
Beverly F. Frendendall, Engineering; 
Frank Crowley, Mail Room; Jane Miles, 
Personnel, and Charles H. Thurman, 
Guest Relations, were elected. Mr. Thur- 
man was elected chairman. A motion was 
carried that the committee act in an or- 
ganizing capacity. 

The second meeting was held on Wed- 
nesday night, March 17. After the read- 
ing of the minutes of the first meeting, 
Mr. Thurman reported that his committee 
had nominated George McElrath, Engi- 
neering, president; Rudolph J. Teichner, 
Treasurer’s Office, vice-president; Miss 
Frances Barbour, Sales, vice-president; 
Alexander D. Nicoll, Auditing, treasurer, 
and Miss Jane Miles, Personnel, secre- 
tary. All these nominations were prompt- 
ly seconded and the candidates were 
unanimously elected. 

Mr. McElrath then took over the meet- 
ing. A future meeting of all those inter- 
ested in sports was decided on for Mon- 
day evening, March 22. 

It also was decided to canvass the com- 
pany to determine what sports each em- 
ploye is interested in. Chairmen in each 
sport are to be elected at that meeting. 

Miss Barbour explained that more em- 
phasis should be given to the women’s 
place in the A. A. and it was decided to 
make a concerted effort to get as many 
women as possible interested. Messrs. Mc- 
Elrath, Teichner, and Jones all dwelt on 
the need for real interest and active sup- 
port among all employes to make the NBC 
Athletic Association the successful body 
it should be. The meeting was adjourned 
at 6:10 P. M. 

Now that the ground has been broken 
and the frame-work erected, the NBC 
Athletic Association needs only the en- 
thusiastic cooperation of all NBCites to 
make it a truly company-wide organiza- 
tion for the promotion and coordination 
of all NBC athletic activities. Through the 
columns of the NBC TRANSMITTER the 
A. A. Committee urges every member of 
NBC to share in this long wanted oppor- 
tunity to organize NBC athletic groups 
under one body. 

Abbott Tessman, 28-year-old NBC an- 
nouncer, recently was selected as the best 
announcer in San Francisco and the Bay 
Area by a board of nine judges, includ- 
ing radio editors of the district. Tessman 
was presented with gold trophies. 


NBC will write another page in radio 
history next month when announcers, en- 
gineers and approximately four tons of 
the most modern broadcasting equipment 
begin a seven thousand mile journey to a 
South Sea island in mid-Pacific to broad- 
cast a fifteen minute description of a total 
eclipse of the sun. 

The eclipse will take place on Tuesday, 
June 8, at 2:15 P. M., E. S. T. The ob- 
servation will be made from one of only 
two tiny bits of land in the entire path 
of the eclipse, extending for 5,000 miles 
across the Pacific, from which satisfac- 
tory observations of the spectacle can be 

Participating in the expedition with the 
National Broadcasting Company, the Na- 
tional Geographic Society and the United 
States Navy will be the United States Bu- 
reau of Standards and directors of the 
observatories of Georgetown University, 
Cornell University and the University of 
Michigan and the Naval Observatory. 

The equipment and members of the ex- 
pedition will be transported to the South 
Seas aboard U. S. Navy vessels. These 
elaborate preparations are being made 
by NBC with full knowledge that should 
June 8 in the South Pacific be cloudy 
the broadcast will have to be cancelled. 

Members of NBC to take the trip will 
be announced later. 

These are the officers of the newly tormed NBC Athletic Association elected by the employes of 
the National Broadcasting Company in New York on March 17. They are, from left to right, 
Rudolph J. Teichner, vice-president; Alexander D. Nicol, treasurer; Frances Barbour, vice- 
president, and George McElrath, president. Jane Miles, secretary, was unable to pose. 




Introducing — NILES TRAMMELL 

Take a generous portion of true South- 
ern courtesy, add a dash of far-Western 
optimism, another of Eastern suavity, and 
a big one of Mid-Western drive, and you 
begin to get a picture of Niles Trammell, 
Vice-President and Manager of NBC’s 
Central Division. 

This transplanted Southern gentleman 
whose dark-panelled offices high in the 
tower of the world’s largest building, the 
Merchandise Mart, overlook the Chicago 
river and the famous Loop, is the keen 
mind who directs the destinies of one of 
the most important radio centers in the 

A product of Marietta, Georgia — that 
historic point not far from Atlanta — he 
was educated at those two famous institu- 
tions, the Sewanee Military Academy and 
the University of the South at Sewanee, 
Tennessee. That he hasn’t forgotten his 
old school and that it hasn’t forgotten him 
is attested by the fact that he presently 
serves as a member of the Board of Re- 
gents of the University of the South. 

When the United States entered the 
World War, he enlisted in the land forces 
and completed his service as a commis- 
sioned officer. He might have continued as 
an officer, since he had no definite idea of 
just what he wanted to do, had it not been 
for a dinner he attended while serving on 
the Pacific Coast during the post-war 

The dinner was in honor of General 
James G. Harbord, then president of the 
newly born Radio Corporation of Amer- 
ica, and David Sarnoff, now president. 
The idea of taking a hand in the formation 
of a new industry was appealing, so the 
young army officer convinced the RCA 
officials that he should become associated 
with the new company. He became a traf- 
fic solicitor for them at a time when prac- 
tically the only source of income was from 

In 1923 he was appointed District Man- 
ager for RCA in Seattle. During the fol- 
lowing five years he was promoted to the 
same position in Los Angeles and then 
named Assistant Sales Manager for the 
Pacific Division in San Francisco. 

The long, mutually advantageous 
ciation with the National Broadcasting 
Company began in March, 1928. At that 
time Mr. Trammell took a long hop to 
NBC’s New York office. Impressed by his 
seemingly boundless energy, the company 
sent him to Chicago to manage NBC’s 
Central Division. A year later he was ap- 

Vice-President in Charge of NBC Central 

pointed Vice-President in charge of the 
Central Division. 

Only a few local programs were broad- 
cast from the Chicago studios when Niles 
Trammell began his work in a small office 
in the Lake Michigan building. Network 
programs were non-existent. Under his 
management the productions took on new 
life and color, assumed a large part of the 
air time. Business concerns were convinced 
of the advantages of broadcast adver- 
tising and Chicago became a leading radio 
center of the nation. Now, under Niles 
Trammell’s guidance, more than eighteen 
hundred programs a month, including over 
nine hundred network programs, originate 
in the Chicago studios in the specially 
built penthouse atop the Merchandise 

To Mr. Trammell the future of the radio 
industry is clear and unmarked by any 
great changes, except, of course, the ad- 
vent of television. Like others in a highly 
technical industry, he looks on absolute 
perfection as being always one step ahead. 

“We are striving always for a more 
evenly balanced entertainment schedule; 
transmission of programs is constantly im- 
proving; and I look forward to the time 
when contracts will all be on a yearly 
basis instead of the present thirteen week 

Carlton KaDell, announcer on the Amos 
’n’ Andy program, will walk a mile — and 
more— for a rare phonograph record. His 
hobby is collecting discs, of which he has 
a library of some 800. Among them are 
the wax-preserved voices of such vanished 
titans as Caruso and Schumann-Heink in 
their complete recording repertoires. 



In an address be- 
fore the Advertising 
and Marketing 
Forum of the Adver- 
tising Club of New 
York on March 19, 

E. P. H. James, pro- 
motion manager, 
discussed the mean- 
ing of broadcast 
merchandising to NBC. 

Mr. James explained at the outset that 
to NBC the term “merchandising” means 
the planning and carrying out of certain 
coordinated activities which will ensure 
getting the utmost effectiveness out of a 
broadcast campaign. This is a very broad 
task and it embraces practically every 
form of advertising and sales promotion. 
It is such an important subject that NBC 
has for the past four years published a 
monthly magazine. Broadcasting Mer- 
chandising, which consists of factual ac- 
counts of what its clients have success- 
fully done in the way of broadcast mer- 
chandising campaigns. 

Mr. James explained that to NBC the 
most important of all the phases of broad- 
cast merchandising is merchandising at 
the point of sale where various forms of 
advertising in the way of store displays 
can be tied up most effectively with radio. 
General radio advertising brings the 
prospect to the store in a buying mood 
but the advertising job is not completed 
until the consumer asks the dealer for 
the specific product. It is here that the 
tie-in between the name of the product 
and the pleasure of the entertainment, in 
the mind of the prospect is recalled and 
intensified by displays at the place where 
they will have most effect in making the 

“We believe it is the function of the 
broadcasting systems or the radio stations 
to pass along ideas to the advertiser and 
to show him effective ways of carrying 
out these ideas, but we do not believe it 
is their function to do this actual mer- 
chandising work. 

“We believe that each form of adver- 
tising and sales promotion can be best 
carried out by those who specialize in it. 
Our specialty is radio advertising, and 
while we have experts in merchandising 
to guide us and our clients in ways and 
means of cashing in on this radio adver- 
tising, we believe that the actual prepa- 
ration of booklets, pamphlets, window 
displays, salesmen’s bulletins, portfolios 
and direct mail should be handled by the 
{Continued on Page 6) 

MARCH, 1937 


"Ounttitinn Marlm" 


“ . . . a buyer who goes into tlie open market and eacli year s[)ends a 
small fortune for commodities that must he given away by his employers. He 
argues with kings, chases stratosphere balloons through the Swiss Alps, 
teaches dictators to speak English, crawls around the top of Vesuvius, attends 
royal christenings and never misses a war ... he combs Europe for things our 
listening audience wants to hear. . . . 

— It's Your Air, by Borden Chase in Liberty. 

Dr. Max Jordan is Continental European Representative for NBC. 

* * * 


“ . . . nine out of ten visiting firemen want to rush to Radio City and see 
how their notes and cereals come over the air. Such has been the influx that 
the National Broadcasting Company had to establish a department of guides. 
These young men have made the original Roxy usher joke look like a military 
school for midgets under six years. The guides not only know all there is to 
know, are handsomer than Gary Cooper, dressed better than a rear admiral, 
but usually marry someone in the sight-seeing party. The guides take care 
of half a million neck-stretchers a year at forty cents a neck; on Labor Day 
they broke all records with 8,210 curious. If you don’t believe all of this see 
Gordon H. Mills,* the Major General in charge of the stalwarts. But don’t ask 
for tickets to broadcasts; only Senators can supply them. . . .” 

— Painting the Town with Esquire, Esquire, March, 1937. 

* Charles H. Thurman has replaced Gordon H. Mills as ‘‘Major General in 
charge” ; the latter is now a member of the N. Y. Local Sales staff. 

* * * 


“Radio is a paradox, the most important of the new mediums of enter- 
tainment possesses at the same time, the greatest potentiality ever existing 
in the world for mass education. 

“The printing press required the ability to read, the school the ability 
to attend it in working hours, even the correspondence course lacking the 
advantage of the human voice with its inflections, its emotional emphasis, its 
easy familiar conversational style. The only medium yet discovered by man 
to cut through illiteracy is the radio. 

“This is so well known to power seeking ambitious men that they would 
twist this medium to their own purposes and unfortunately have done it in 
other parts of the world. The L’nited States radio is still free.’’ 

— From ‘‘The Obligation of Radio,” an address by Educational Director 
Dr. Franklin Dunham before a convention of the Department of Superin- 
tendence of the National Education Association in New Orleans, Louisiana. 


by Frank J. Reed, Secretary 


With the approach of April we are rap- 
idly nearing the end of the first year of 
a growing institution — the NBC Stamp 
Club. The club was started when it was 
found that pages and executives alike 
were stopping each other in the corridors 
to discuss new issues and to trade dupli- 
cates. Through the cooperation and kind- 
ness of Mr. Lenox R. Lohr, himself an 
ardent philatelist, the President’s Confer- 
ence Room was turned over to us for our 
meetings. Through the cooperation of Mr. 
Wayne Randall we acquired a bulletin 
board and official club stationery. 

As the news spread through the com- 
pany new members came to swell the orig- 
inal nucleus until at the present time we 
have thirty-two paid up members and sev- 
eral we haven’t been able to catch as yet. 
An election of officers was held, and the 
elected ones duly installed in office. 

An invitation from the Associated Busi- 
ness Stamp Clubs, an organization com- 
posed of fourteen clubs of fourteen busi- 
ness organizations in New York City, with 
a total representative membership of thir- 
teen hundred, resulted in our joining this 
organization and sharing in all their bene- 
fits, including the new issue service, ex- 
pertization bureau, and libraries. The next 
step was our membership in the National 
Federation of Stamp Clubs, and we felt 
that we had “arrived.” 

Our first annual banquet was held on 
February 15th and was well attended. The 
only regret felt was for those unfortunates 
who could not be present. All of which 
brings us up to the present time. To Cap- 
tain Tim Healy — we thank you for your 
kindness and willingness to help us in our 
problems and for your advice. To Harry 
Lindquist — to you and to Alfred Lichten- 
stein and to Theodore Steinway — you all 
were present at our organization meeting; 
you gave us the advantage of your long 
experience in philately; the NBC Club col- 
lection is due in no small way to your ef- 
forts and kindness; for this we thank you, 
and hope that you are as proud of our 
club as we are. To the members — the 
Executive Committee has done its best to 
further the interests of the club in this, its 
first year; the committee would have pro- 

gressed nowhere without the support and 
cooperation that they received from the 
members; the committee sincerely hopes 
you have been satisfied with your choice 
of officers and that you will give next 
year’s officers the same cooperation. 

The next meeting of the Club will be 
held on April 5 in the President’s Board 
Room on the sixth floor, at which time 

the annual election of officers will be held. 

Following the election, and reports of 
the year’s activities, from various commit- 
tees, the meeting will be adjourned in 
favor of a buffet supper. 

1 i i 

Enter the Photo Contest and win a pair o< 
theatre tickets. Send in your entries beiore 
April 8. 




NBC Chief Engineer O. B. Hanson explains the new RCA uni directional microphone to com- 
mentator John B. Kennedy during a recent broadcast on the development of radio equipment 
by RCA and NBC. 

On February 23, 0. B. Hanson, NBC 
chief engineer, inaugurated a new series 
of programs dealing witli NBC’s recent 
contributions to the radio engineering 

Interviewed by John B. Kennedy, fa- 
mous commentator, Mr. Hanson discussed 
WJZ’s new vertical radiator antenna, the 
new uni-directional velocity microphone 
developed by RCA, and the present state 
of television. 

The program was the first of a quar- 
terly series to be presented over NBC net- 

WJZ’s new radiator antenna at Bound 
Brook, N. J., towers into the sky to a 
height of 640 feet. Its purpose is to in- 
crease the signal strength and to decrease 
fading. Field tests have demonstrated the 
new single tower antenna to be more effi- 
cient than the old, more familiar twin 
tower set-up. 

Mr. Hanson also explained the advan- 
tages of the new uni-directional micro- 
phone. It is bullet-shaped in appearance 
and is proving of value in picking up 
large orchestras and choruses, where the 
area to be covered is large and where noise 
and echoes from the hack of an auditorium 
are not wanted. The uni-directional micro- 
phone, which receives sound from one side 
only, can be placed so as to pick up an 
orchestra from one side and nothing from 
the opposite side. This season it is being 
used to i>ick u[) the RCA Metroj)olitan 

Opera broadcasts on Saturday afternoons. 

“Television is still in the experimental 
stage.” Mr. Hanson said. “There remain 
several technical obstacles to overcome be- 
fore television becomes a public service.” 

* * * * 

0. B. Hanson is one of the most prom- 
inent figures in the field of radio devel- 
opment. He became interested in radio 
when the industry was in its infancy. He 
was an amateur operator at first, building 
his own equipment. He attended the Mar- 
coni School in New York and then, dur- 
ing the World War he went to sea as a 
licensed operator. His wartime experi- 
ences were thrilling, reaching a climax in 
the torpedoing of his ship. 

In 1917 he entered the engineering de- 
partment of the Marconi Company of 
America. In a short time he rose to the 
position of chief test engineer. He was a 
‘pioneer in the designing and managing of 
one of the first broadcasting stations. 

Eventually he joined the staff of W’E.AF 
and was chief engineer at the time the 
National Broadcasting Company was 
formed. By that time Mr. Hanson was an 
expert in his field, and was aj)pointed to 
his present position, lender his guidance, 
the NBC engineering staff has made many 
noteworthy contributions to radio engi- 
neering. The Radio City and other NBC 
studio plants are a tribute to his engineer- 
ing skill. 


by Bob Dailey 

WTAM’s popular “Northern Lights” 
program has been added to the NBC-Red 
Network schedule. Produced by Waldo 
Pooler, the variety broadcast features 
comedian Pooler as Joe Peno, a French- 
Canadian trapper; Earl Rohlf’s quartet; 
a dramatic skit and Stubby Gordon’s or- 

The broadcast is dedicated to residents 
of the Far North who are snowbound dur- 
ing the winter months and depend solely 
on radio for entertainment. Idea for the 
program came to Vernon H. Pribble. sta- 
tion manager, from correspondence with 
a friend in northern Ontario. 

i i i 

Application for permission to erect a 
new vertical radiator antenna has been 
filed with the Federal Communications 
Commission by NBC on behalf of WT.AM. 
The proposed antenna would provide the 
equivalent of a two-fold increase in power. 

i i i 

It will he a long time before one hun- 
dred and twenty orphans from Cleveland’s 
Parmadale school forget \^TAM, Tom 
Manning and the circus. 

With NBC’s red-haired sports an- 
nouncer as host, the school’s honor stu- 
dents were brought in two buses one after- 
noon recently to WT.\M, where a variety 
show was broadcast in their honor. 

Crunching peanuts and candy, the boys 
who ranged in age from nine to fourteen, 
enthusiastically applauded ballad singer 
Marian Nadea, tenor Ray Morton, pianist 
Doc Whipple and the Dude Ranch Boys. 
Manning, as master of ceremonies, even 
interviewed a few of the boys on the air 
about their school work and hobbies. 

After seeing the studios, they were taken 
by Manning to the Grotto indoor circus 
where they occupied the best grandstand 
seats and became the center of clown- 
land. It was a happy day for WTAM’s 
personnel and the orphans. 

i i i 

FLASHES — Program Secretary Edith 

heeler returns from a short vacation in 
New York City. . . . Waldo Pooler spends 
a week at Radio City studying develop- 
ments in production work. . . . Program 
Director Hal Metzger sick for two weeks 
with flu. . . . Librarian Bob Oatley plan- 
ning another Florida vacation. . . . Musi- 
cal Director Walter Logan absent from 
studios on business trips in the East. 

MARCH, 1937 



by Louise Landis 

Enid Beaupre's Welsh 

Program Well Received 

Cliff Anderson, who is in charge of 
I’rograni Traffic, is holding uj) pretty well 
hut may break out into hahy talk any day 
now. . . . Miss Donna Lou Anderson ar- 
rived at the St. Francis Hosj)ital Febru- 
ary 16. causing Cliff to l)ring out a big 
box of candy and lots of cigars — as well 
as the widest, hajjpiest grin seen around 
San Francisco for some time. 

i i i 

James Lyman of the Accounting De- 
jrartment is receiving congratulations. . . . 
Miss Virginia Bower, pretty young dental 
hygienist, became .Mrs. James Lyman Feb- 
ruary 20. The young couple, both ski en- 
thusiasts, spent their honeymoon in the 
snow country near Cisco. 

i i 1 

R. ^ . Clark, assistant station engineer 
at KPO until he left for Radio City re- 
cently, is the first westerner to be called to 
Radio City to help the cause of television 

i i i 

If you want to make Van Fleming, Care- 
free Carnival producer, and Peter Aben- 
heim, his assistant, jump six feet, walk up 
behind them and whisper, “Stick ’em up, 

Abenheim’s hobby is target practice 
and he and Fleming were strolling down 
San Francisco’s Third Street the other 
day on their way to a gun-shop to buy 
cartridges when Abenheim decided to take 
his overcoat off. “Hold this,” he told Van 
and passed him an empty revolver. Van, 
already lulled by the sunshine, was car- 
rying his coat, and slipped the gun be- 
neath it. Almost immediately somebody 
growled, “Stick ’em up!” and the two 
NBCites looked around to find themselves 
surrounded by a cordon of cops armed 
with shotguns, machine guns and just 
plain guns. 

Van and Abenheim blinked, decided it 
wasn't a gag, and reached for the clouds 
while a rude man in uniform searched 
them and wasn’t a bit gentle about it. 
W hen all he could find was the empty re- 
volver he was a bit disappointed and so 

was the crowd, but the NBC lads were 
distinctly relieved to recall they didn’t pos- 
sess so much as a pen-knife in the way of 
illegal weapons. Finally, the repre.senta- 
tives of the law were persuaded that their 
prisoners were harmless gag-men in 
search of a little relaxation and let them 


P.S. They never did get the cartridges. 
Abenheim says he hasn’t any real need of 
them now as he has decided to go in for 

i i i 

NBC staff members went on record, and 
strongly, for a new program which will 
go on the air shortly. 

In order to have a complete picture of 
the voice and personality of a news com- 
mentator in whom a client is interested, 
Ruth Miller, hostess; Gene Grant, sales- 
man; Henry Maas, sales traffic manager; 
David McKay, sales promotion, and other 
folks who usually stay behind the scenes, 
were interviewed by the commentator, and 
a transcription made for the client. 


The books listed in this column are re- 
commended as pertinent literature on 
radio and allied subjects. They will be 
found in the General Library on the NBC 
Transmitter Shelf. 

BOOK, 1937 

Contains about anything and every- 
thing you want to know about radio. 
Might almost be called a radio en- 
cyclopedia. Published by Broadcast- 
ing Magazine. 


A symposium on education by 
radio with leading educators and 
radio men taking part. Among the 
contributors are Ernest La Prade, 
Franklin Dunham, H. V. Kaltenborn. 
C. L. Menser. Contains much valu- 
able material. Edited by Josephine H. 

March 1. St. Dav- 
id’s Day, is to the 
Welsh what .St. I^at- 
rick’s Day is to the 
Irish but it wasn’t 
until I.nid Beaupre 
of the Promotion Di- 
vision got to work on 
the idea that a net- 
work program was 
planned around and 
dedicated to the Pat 


Saint of Wales. 

Mrs. Beaupre was born and received her 
early education in North Wales and she 
knows how important a holiday St. David’s 
Day is to the many Welsh people in this 
country. Last year she got permission to 
plan and organize a program. The Welsh 
have a gift for singing in parts, harmonize 
naturally, and excel in choral and congre- 
gational singing. With the cooperation of 
the St. David’s Society of the State of New 
York and the two Welsh churches in New 
York City a program was broadcast from 
the Radio City Music Hall studio. There 
were one hundred and twenty-five voices. 

This year Mrs. Beaupre not only 
planned and organized the program but 
also announced it. The program originated 
in the New Amsterdam Theatre and went 
coast-to-coast and abroad by short wave. 
There were two hundred voices, and Au- 
brey Niel Morgan, son-in-law of the late 
Dwight M. Morrow and a director of the 
National Welsh Museum in Cardiff, Wales, 
was the speaker. The program was a great 
success and Phillips Carlin plans to make 
it an annual feature with a probable re- 
broadcast through the British Broadcast- 
ing Company. 

A letter from Mr. Morgan to Mrs. 
Beaupre says, “I have already received a 
large batch of letters, all of which seem 
most appreciative of the program which 
you put over. Welsh people in this coun- 
try owe you a great deal for your efforts. 
I only hope they will be sufficiently grate- 
ful for what you’ve done.” 

Walter Moore, Press, better known as 
the Roving Reporter, wants it known that 
he is not the same Walter Moore, gunman, 
who broke into the front page of the New 
York Daily News on March 3rd for muf- 
fing a carefully planned holdup. 

When approached for comment, Mr. 
Moore (that is, our Walter Moore) curtly 
remarked, “You see — crime doesn’t pay!” 



by Marian P. Gale 


Mr. Merryman 
joined NBC in 1927 
and has been sta- 
tioned in Washing- 
ton during that time. 

In 1917 he attend- 
ed night school at 
the Oregon Institute 
of Technology, 
studying radio com- 
munication. With ro- 
mantic adventures of 
the sea on his mind 
he got a job as radio 
operator on com- 
mercial vessels from 
1918 to 1921 on Eu- 
ropean and South American cruises. Back 
on terra firma in 1922, Mr. Merryman 
built and operated KFBM for the Morn- 
ing Astorian, Astoria, Oregon. He became 
manager, announcer, and engineer for this 
station until it was destroyed by a fire 
which wiped out the city’s entire business 
section. Following the station fire Mr. 
Merryman returned to high school at 
Paisley, Oregon, where his parents began 
a second experiment in cattle ranching. 
After school and during vacations Phil 
trapped coyotes and turned “buckaroo” 
for large cattle ranches in the vicinity. At 
that time he became a member of the 
Oregon National Guard. 

In 1925, when he finished high school, 
Mr. Merryman went to Chicago in search 
of a musical career, but soon found he was 
temperamentally unfitted to study music. 
So in 1926 he took a job as purser and 
radio operator on a Great Lakes passen- 
ger ship. Later in the year he joined the 
staff of Air Mail service at WWO in 
Cleveland, Ohio. 

He says it wasn’t until he joined NBC 
that he found work that really interested 
him. He is married and has two sons, 
Philip, Jr., and Michael. 

Mr. Merryman is a member of the 
Lambda chapter of the Phi Sigma Kappa 
social fraternity and Delta Sigma Rho, na- 
tional honorary forensic fraternity. 

1 i i 

Donald H. Cooper, control supervisor, 
succeeds Phil Merryman as operations 

i 1 i 

March 13 — Ted 
Kimball, handsome 
young NBC an- 
nouncer in Wash- 
ington, is thanking 
his lucky stars today 
he has a speaking 
knowledge of Ger- 

Last night Kim- 
ball was scheduled 
to announce the Na- 
tional Symphony 
orchestra from the 
Willard Hotel. 
Glancing at a copy of the numbers the 
orchestra was to play half a minute before 
be was to go on the air, Kimball discov- 
ered that they were written in German. 

Ted gulped, went white, looked plead- 
ingly at his watch, then got the signal he 
was on the air. Kimball fell back on his 
command of German, one of six languages 
he speaks, and went through the German 
continuity without a hitch. 

It seems that Director Hans Kindler was 
under the impression that he was to an- 
nounce the numbers and for bis own con- 
venience had written his script in German. 
When Kimball arrived Kindler very gra- 
ciously offered his script to the announcer, 
who profusely thanked the orchestra lead- 
er, thinking it was in English. 


HERE AND THERE: We’re glad to see 
Don Cooper, new operations supervisor, 
back to the office once more. . . . Don’s 
been sick with the chicken-pox. . . . Many 
thanks to the ATE members for having 
their subscription dance at the Broad- 
moore last month . . . that may have had 
something to do with the idea of having 
a big company party for all of us. Frank 
M. Russell, Vice-President of the NBC 
Washington Division, has issued invita- 
tions to everyone for dinner Saturday 
night, March 20th, at the Wardman Park 
Hotel. . . . Gordon Hittenmark, WRC time- 
keeper, is celebrating his second anniver- 
sary this month as a radio commentator in 
Washington. . . . Bill Coyle, ace sports an- 
nouncer locally, succeeds Shannon Allen, 


Philip I. Merryman, operations super- 
visor in Washington, has been transferred 
to the Stations Relations Department in 
Radio City. 

supervisor. Robert L. Terrell is promoted 
to senior control supervisor and Dawson 
A. Ullman bas been announced junior 
control supervisor. 


The other night one of the New York 
press radio teletype machines went out 
of order just as it was typing off a bulle- 

A repair man was hurriedly summoned. 
He got out his tools and went to work. 
After a few minutes tinkering he stopped, 
a puzzled frown spreading over his face. 
He scratched his head in bewilderment. 

“Put a nickel in it — ,’’ a bystander 

After a moment’s thought the electri- 
cian’s face brightened. He reached into 
his pocket, drew out a nickel and put it 
on a contact point. Instantly the machine 
began its steady typing again! 

This time the repair man turned to the 
astounded kibitzer and said, shrugging his 
shoulders, “No jack-pot for me. Why don’t 
you try it?’’ 

(It seems that one of the electrical con- 
tact points was short circuited. Placing a 
nickel on it reestablished the connection 
and permitted the machine to operate 


{Continued from Page 2) 

advertising agency and by the client him- 
self rather than by us. 

“We will gladly make suggestions and 
recommendations, and work in the crea- 
tion of the merchandising campaign, of 
course. Most of the men working in broad- 
cast advertising are men experienced in 
other forms of advertising and sales pro- 
motion — many of them have come from 
the newspaper and magazine fields. 

“Broadcast merchandising, to most ad- 
vertisers, is the keynote to successful sell- 
ing by radio.” 

local production manager and night su- 
pervisor. Allen has been appointed Assist- 
ant Director of the Works Project Admin- 
istration’s educational radio project, ef- 
fective immediately. . . . Bill, who inci- 
dentally is celebrating his seventh con- 
secutive year in broadcasting, was the first 
winner of the Henry Kaufman Trophy as 
the outstanding commercial announcer of 
all Washington radio stations. He has 
tried his hand in practically every depart- 
ment of a radio station. . . . Bud Barry, 
who has had a lot of newspaper, legitimate 
stage and radio experience) has recently 
joined the ranks of WRC announcers. 


MARCH, 1937 

New York Television 

Staff Increased 

With the prospects of a spurt in ex- 
perimental television this summer, five 
engineers from different NBC engineer- 
ing divisions have been added to the pres- 
ent staff of experimenters in Radio City. 
They began their work on March first. 

Those selected for special training in 
this work were R. W. Clark, assistant sta- 
tion engineer at KPO. San Francisco; Le- 
roy Moffett, transmitter engineer at 
WENR. Chicago; H. C. Gronbcrg. WRC. 
Washington's, studio and field engineer; 
R. J. Plaisted. operating engineer. 
WTAM, Cleveland, and Stanley Peck of 
the New York staff. All these men have 
been with the company at least six years 
and have a thorough knowledge of sound 
broadcasting, and possess special aptitude 
for experimental work. 

After a period of training in construc- 
tion and the use of RCA television equip- 
ment, they will commence work in field 
tests, which are being conducted to de- 
termine the effectiveness of the new trans- 
mission system with 441-line definition. 
\^'ith the addition of these men. the field 
test schedule will be increased consider- 

Lowell Heads New 

Service Division 

In a bulletin dated February 27, W. G. 
Preston, Jr., head of General Service, an- 
nounced a number of immediate adminis- 
trative and personnel changes in his de- 

Important among the changes is the for- 
mation of the Office Services Division with 
Edward M. Lowell as manager. Mr. Low- 
ell’s division will include sections hereto- 
fore reporting directly to the department 
head. They are Mail-Messenger. Audience 
Mail, Central Stenographic, Central Du- 
plicating, Central Files, Central Supply 
and Receiving, and Bindery. 

In addition to his new position, Mr. 
Lowell, who has been with NBC for six 
years, will act as Assistant Manager of 
General Service. His former position as 
Manager of Building Maintenance will be 
filled by William F. Neubeck. Mr. Neu- 
beck has acted as Assistant Manager in 
that division for several years. 

Mr. Preston also announced that hence- 
forth the Supervision Division will be 
known as the Administrative Division. D. 
B. Van Houten will continue as manager 
of that division. 


by Charles Anderson 


CHARLEY PARKER, veteran professional 
skier, is shown with portable NBC equipment 
used in a stunt broadcast during a ski meet on 
top of Berlhoud Pass near Denver. Engineer 
Bob Owens of KOA designed the ingenious 
arrangement composed of a baseball mask 
with a micropbone attached through which 
the skier told his listeners how it felt sliding 
down a hill on skiis at breakneck speed. 

Roscoe K. Stockton, dramatic director 
for KOA, is starting his fifth year as in- 
structor in radio broadcasting at the Uni- 
versity of Denver, School of Commerce. 
He also maintains recording studios there 
for professional and amateur artists wish- 
ing to have air-checks of their work. 

i i i 

Billy Stulla is back at work after a 
month in the hospital, recovering from an 
operation. Everyone is glad to see him 
back and hopes for his rapid and com- 
plete recovery. 

i i i 

Gene Ater, mail clerk, left KOA for the 
spring training camp of the Tulsa Club, 
farm for the Pittsburgh Pirates. He will 
go directly to the camp at Seguine, Texas. 
Ater was well known here for his work 
with several semi-pro clubs and it was 
due to his playing in the Annual Denver 
Post Tourney that he received the pro 

i 1 i 

Ellsworth Stepp moves into the Mail 
Division taking Ater’s place and Eddie 
Sproul joins the page staff as a full-time 

i i i 

Golf is in the air for sure. Carl Schuck- 
necht. Engineering, takes scoring honors, 
but the rest of the gang are determined 
to give him a close run this summer. The 



In a rough and tumble game, played 
March 1.5 on the Textile High School 
court, the NBC basketball team lost to 
the Rockefeller Center Elevator Staff 
team. The half time score was 11-10 in 
favor of the winners, and the final score 
was 23-18. The Center team showed its 
superiority throughout, being the more 
aggressive and the better ball handlers. 
NBC did manage to pull even in the third 
quarter but never took the lead. Krenshaw 
and Gross starred for NBC, while the 
smooth floor work of Chief Elevator 
Starter Davis, and the excellent shooting 
of K. Nenonen were outstanding in bring- 
ing victory to Rockefeller Center. A re- 
turn match is hoped for. 

The next official game is scheduled for 
March 30 in Erasmus High School, Brook- 
lyn, at 8 P. M., when NBC will encounter 
RCA Communications. All NBCites are 
invited to turn out and support the team. 
There is no admission charge. 

Studio Tours Going Up 

The Guest Relations Division reports a 
tremendous rise in the number of people 
taking the NBC Studio Tour. During the 
first two months of this year over 72,000 
guests made the one hour trip, an in- 
crease of 67% over the same period in 

Contributing to this is the fact that 
more than twelve thousand went through 
the plant over the week-end of IX'ashing- 
ton’s birthday. The busiest day was Feb- 
ruary 22, when over 5,000 people were 
shown behind the scenes of NBC in Radio 

With this year’s figures already 18,000 
ahead of last year’s month to month fig- 
ures it is estimated, on this basis, that the 
1936 total of 560,000 will be exceeded 
this year by at least 45,000. 

i f i 

Please call or write the NBC TRANSMITTER it 
you are not receiving this publication regularly. 

“gang” includes announcers Joe Gilles- 
pie, Bill Stulla, Charlie Anderson; engi- 
neers Carl Schucknecht. Roy Carrier, 
Walter Morrisey, Bill X^’illiams; pages 
Ellsworth Stepp, Wes Durand, and Derby 
Sproul of Continuity. 



NBC Entertains Lawyers 

At Television Banquet 

On March 5 A. L. 
Ashby, Vice - Presi- 
dent and General 
Counsel of NBC and 
recognized interna- 
tional authority on 
radio, played host to 
over t^venty mem- 
bers of the Com- 
munications Com- 
mittee of the New York County Lawyers’ 
Association at a dinner and television 
demonstration given by NBC. 

Following dinner in the Rainbow Room, 
the committee members adjourned to the 
NBC board room where Colonel Manton 
Davis, Vice-President and General Coun- 
sel of RCA, was seen in a televised speech 
on “Frequency Assignments for Televi- 
sion.” The Colonel’s informal talk was 
supplemented by a technical discussion 
offered by Chief Engineer 0. B. Hanson 
and Charles W. Horn, Director of Re- 
search and Development. Among those 
present as guests of the committee were 
Robert C. Morris, former president of the 
association, and Terence J. McManus, 

The demonstration arranged by Judge 
Ashby proved of interest to the group in 
giving them a practical understanding of 
this field of radio, in which the members 
are making an extensive study. 

Our “Chief of the nine old men of the 
Legal Department,” as Judge Ashby is 
sometimes referred to, is a Director of the 
Association and Chairman of the Com- 
munications Committee. 

An interesting incident during the eve- 
ning took place when Professor L. J. 
Tompkins, who taught Judge Ashby all 
about corporations during his law school 
days, had to assume the role of a student 
in the discussion of radio. 

“I’m On a Sit-Down Strike for Love” 
is the title of a song composed by two 
NBCites in Radio City, Reginald Thomas 
and Oscar Turner of Electrical Transcrip- 
tion Service. The theme, obtained from 
the current front-page headlines, took 
them seven hours to set to music. Thomas 
has composed other popular tunes, but 
this is the first time for Turner to try 
his hand at composition. 

The Main Hall Information Desk in 
Radio City is one of the most interesting 
points in the New York studios from the 
standpoint of unusual happenings. From 
Wally Clark, Fred Fields and Pat O’Con- 
nor we learned of a few the other night 
(and the boys insist unusual things hap- 
pen so frequently that they have become 
commonplace) . 

Imagine, if you can, a very excited man 
and lady, who arrived too late to gain 
entrance to a studio for a broadcast. They 
used every excuse to try and get in, but 
to no avail. Finally, the man pleaded, 
“But I’ve come all the way from France 
just to see this broadcast.” Not to be out- 
done, the lady spoke up, “And I’ve come 
all the way from the Bronx.” 

Then there were two ladies who were 
curious as to what was meant by “The 
Lucky Strike Hit Parade Broadcast.” Af- 
ter a long explanation they were no bet- 
ter off. They couldn’t seem to understand 
what any of the words meant, including 
“broadcast.” It seems they were visiting 
the United States for the first time — from 
South Africa. 

Another lady (and we’re not just pick- 
ing on them) . whose mental facilities were 
to be questioned, stepped to the desk and 
asked, “Where do I collect the rent?” She 
had the idea that NBC was her tenant, 
and it was getting near the first of the 

“Where do I go? What stairs? Do I 
have to use the elevators?” Those are a 
few of the questions that have to be an- 
swered by the boys on the Information 

Joe Allen, new member of the page 
staff, reveals what state he’s from when he 
cautions visitors thus: “Yo’ all hold yo’ 
own ticket!” . . . Sound Effects were re- 
cently asked if they could produce the 
sound of sinking into an easy chair, slip- 
ping into an overcoat, and footsteps going 
up a carpeted stair. . . . An expense ac- 
count. dropped by a visitor during a studio 
tour, showed the following items: Show, 
$4.95; Meal, 90c; Shot, 52; Subway, 10c; 
Snake Medicine, $1.65. Just what kind of 
medicine do they give snakes? ... A visitor 
asked \^'alt \^'iehel if he could see the 
Red and Blue Network if he took a studio 
tour. . . . 

Walter Moore. 


“Music Research, 

Lewis Lane speak- 
ing.” greets the call- 
er who dials him at 
his desk during bus- 
iness hours to se- 
cure any amount or 
type of information 
concerning music or 
musicians. But a 
peek into the after-business hours of this 
encyclopedic-minded individual reveals a 
person well versed and talented in the 
audible arts. 

On Wednesday, March 17, Mr. Lane 
was billed as “lecturer-composer-pianist” 
on a benefit program featuring him in a 
piano recital assisted by J. Alden Edkins, 
distinguished NBC bass baritone, at 
Steinway Hall for the Musical Drawing 
Room Maintenance Fund. 

The repertoire of the evening included 
two main groups of songs. The first half 
of the program was devoted to diversified 
selections from the works of Mendelssohn, 
Grieg and Huss. The second group of 
numbers were Lewis Lane’s own compo- 
sitions which included Prelude (Opus 2), 
Fragments (after Lucretius, Opus 6), 
Two Character Sketches (.\llegretto and 
Scherzo), In Silent Countryside (Opus 7, 
No. 2), John Peel (traditional English 
hunting song set for J. .A.ldcn Edkins) and 
excerpts from Green Mountain Sketches 
(Opus 5) . 


According to a recent survey by Max 
Jordan, our European representative, 
NBC has presented 2.140 international 
broadcasts in the past thirteen years. 

The first of these broadcasts, which re- 
quired weeks of preparation, was made 
in 1924. The pickup point was Havana, 
and instead of using the modern means 
of relaying international programs across 
the seas by short wave the program was 
carried to the mainland by submarine 
cable and then relayed to seven stations. 

Today, by means of powerful short 
wave relays NBC can take its audiences 
from one corner of the world to another 
with facility, efficiency and speed. 

i i i 

Win two tickets to the "White Horse Inn", Radio 
City Music Hall, or your local theatre — enter the 
NBC TRANSMITTER photo contest. 



MARCH, 1937 





This picture of a schooner when its work is done was taken 
by Miriam Hofimeir of the New York Statistical Department 
and was awarded FIRST PRIZE — a pair of tickets to “White 
Horse Inn” at the Center Theatre. 


This pair of pups didn’t know Idella Grindlay was taking a 
candid shot of them — and also taking SECOND PRIZE, a pair 
of tickets to Radio City Music Hall. 


HONORABLE MENTION : “Gateway to the West,” 
submitted by Oscar H. Junggren of Station W'GY. 


1. Prints must be no smaller than 2Va” x 4” (the larger 
the better). Negatives cannot be accepted. 

2. Captions are desirable. 

3. Name, station and department must appear on the 
back of photograph. 

Pictures will be judged on composition and subject 
matter. Judges are Ray Lee Jackson and William Haussler. 
Decisions are final. All entries will be returned but the 
NBC TRANSMITTER will not be responsible for those 
which are lost. 

Entries for April contest must be in by April 8. 

SPECIAL MENTION: “The Falls,” taken by L. A. 



idke -Qu/clu 

Letters to the Editor 

Little bits of scribbling. 

Little drawings, too, 

Are made by boys and grown-ups 
And maybe even you? 

We do them in the restaurants. 

At meetings just as well. 

And pride ourselves in hearing 
What the speaker has to sell. 



Published for and by the employes 
of the National Broadcasting Company 
from coast to coast. 



No. 3 








Circulation Manager 






Guest Relations 
. Guest Relations 




Guest Relations 
Guest Relations 




Guest Relations 


Adtjisory Editor 

Address all correspondence to; 

Room 284, RCA Bldg., New York 
Circle 7-8300, Ext. 220 


“Dreary — Stilted — Not Cleverly Conceived”... 
were the reasons given by the person who 
rated the NBC Transmitter bad in a recent 
reader survey. On the other hand one hundred 
and eighty-eight NBCites rated this publica- 
tion good, and fourteen went so far as to say 
excellent. Fifty-two judged it fair and two — 
hm!— poor. 

Those who rated the NBC Transmitter good 
or excellent because it maintains a closer rela- 
tionship within NBC have encouragingly as- 
sured us that we are slowly gaining our ob- 

We are also pleased to know that many of 
our readers feel that the NBC Transmitter 
“gives a good resume of what is happening in 

The most popular features are, in their re- 
sj)ective order, as follows: Names in the News, 
Know Your Company, Static, Let's Get Ac- 
quainted, NBC Division News and ff'ith Your 
Roving Reporter in New York. 

The survey returns, though still incomplete 
from the outlying NBC divisions, were excel- 
lent, and the staff of the NBC Transmitter 
wishes to thank you all for your splendid co- 
operation. Now we have a fairly good idea of 
what you want in your news magazine and that 
is just what we will try to give you in the 

\_Ed. This cryptic tidbit came in the mail 
and, we must confess, it had us guessing — 
but not for long. Having the memory of an 
elephant, we quickly reached for the Feb- 
ruary number of the NBC TRANSMIT- 
TER and turned to the doodles page. Sure 
enough, there was the answer.] 

i i i 

I look forward every month to receiv- 
ing the NBC TRANSMITTER. I think 
it is one of the best things that has 
come into NBC — but you have become 
a grave disappointment to me. 

When the last two issues appeared 
I hunted, feverishly, through the pages 
for my favorite column, “Static,” writ- 
ten by Alen Kent. I couldn’t find it. 
What has happened? Where is 
is not the same without Alan Kent’s 
breezy column. Please bring it back, 
won’t you? Static-Titian. 


If hat NBCites had to say about the 
NBC TRANSMITTER in a recent 
reader survey: 

i i 1 

“The publication is newsy, easily 
read and contains a great many facts 
about the NBC organization and per- 
sonnel which we would not otherwise 
learn.” — Press Division, 

Cleveland, WTAM. 

“It acquaints you with the various 1 
activities of the company in all its 
branches.” — Artists Service, N. Y. 

i i 1 

good because, being a woman I’m just i 
curious and love gossip.” [ 

— Artists Service, San Francisco. 

i i i 

“There is room for improvement.” 

— N. Y. Television Engineer. 

i i 1 

“The magazine is compiled in a very 
interesting fashion, is brief and to the 
point.” — Engineering Department, 


1 i i 

“It brings employes closer together.” 

— Stenographer, N. Y. 

i i i ^ 

“Shows improvement but there is 
room for more.” 

— Treasurer’s Office, N. Y. 

i i i 

“It scrapes the frost off the exterior 
of a large organization.” 

— Continuity, Pittsburgh. 

i i i 

“It provides the personal touch that 
brings our national organization to our 
attention as a unit. It makes those of 
us who are far removed from the home ^ 

office feel as though we really belong.” 

— Executive Department, 

San Francisco. 

{Continued on next Page) 

MARCH, 1937 




New Vork L \) m ^ 

AMD WBC :s "A mbassador.- AT- 


T(-)e Bras3 Bottom Octet 

FEB. 27, MAD TEM 001CE5. 

I I 

Toe modern Tower of Babel. 


“It keeps all NBC employes in close 
contact with what is going on. It makes 
each individual feel like we are really very 
personal friends and fellow members of a 

club. — Philadelphia Announcer 

i i i 

“It is practically the only medium of 
information for NBCites.” 

— Auditing Department, N. Y. 

i i i 

“It gives us men up here in the air- 
conditioning plant a chance to read 
“who’s who” in NBC — because we have 
no time to get around.” 

— New York Engineer. 

i i i 

“It is conducted too much like a small 
town paper where every subscriber's 
name must be mentioned or they stop 
taking the paper. 

“The TRANSMITTER should cover a 
complete story of the engineering side of 
broadcasting and the facilities required to 
make this possible. Many of the employes 
merely work at NBC and know nothing 
about the technical angle whatever.” 

— Anonymous. 

i i 1 


“Lively — chatty — readable — con- 
tents well varied.” 

- — N. Y. Promotion Executive. 

“Our business is said to shrink the 
world and to make misunderstandings be- 
tween nations more and more remote. Yet 
our own organization within itself, grow- 
ing by leaps and bounds, adding new 
departments and new faces, is likely to be 
a stranger to itself, but for an intelligent 
and interesting publication within the in- 

— N. Y. Program Executive. 

/ y / 

“Consider this a swell magazine, un 
usually successful at creating employe 
interest without the ‘\^'hat-was-Miss 
Blodgett - doing • on - a - certain - lunch 
hour? . . . Yoo-hoo — Sales-Promotion! 
school of house organs.” 

— Continuity, Pittsburgh. 


If you’ve been with NBC three months 
you siiould he able to answer correctly 
seven of the folhtwing questions; if you've 
been with us a year or so you should know 
the answers to at least fourteen of these 
<|uestions. hut if you’re an old-timer — say. 
three or more years, you shouldn’t have 
to turn to page fifteen more than twice 
for the correct answers. 

— .\nd if you've been with NBC less 
than six months and you know all the an- 
swers come to the NBC TRAN.S.MITTER 
office or send us a picture. We want to 
look at you. 

1. What do the following stand for: 

FCC, IBU, NAB, BBC, B B D & 0? 

2. How many NBC affiliated stations 
are there? 

3. hat are the titles of Bertha Brain- 
ard, Margaret Cutlibert, Janet Mac- 

4. What NBC announcer works in five 

5. Name five cigarette brands adver- 
tised on NBC. 

6. W liat is contained in the NBC THE- 
SAURUS library? 

7. How many NBC studios are tliere 
in Radio City? 

8. In radio production, wliat i> the 
meaning of nemo; on tlie nose? 

y. W here are the transmitters for 
W EAF. WJZ. W 3XAL located? 

10. Define carrier wave. Clear cliannel. 

11. Vi ho is chairman of the hoard of 

12. Iconoscope and coaxial cable are 
terms relating to what? 

13. Who sponsors the .Magic Key pro- 
gram on Sunday afternoons? 

14. At what time do the NBC networks 
in New York open and close? 

15. Identify the Gospel .Singer, the 
Honeymooners. the Perfect Fool. Baron 
Muiicliausen, the Dream Singer. 

16. Dish-pan, ribbon, and tomato can 
are terms to describe what? 

17. W hat is the middle name of the NBC 

18. Who is the biggest advertiser on 

19. Explain the following terms which 
have been used in the radio section of 
Variety: loop, juve, P.A., spieler, wax. 

Here’s an example of a Variety headline 
— Stix .\ix Mix Pix. 

20. W liat slogan won first prize in the 
NBC Employe Slogan Contest last Novem- 




On February 9. we made the fastest 
booking of a special events program in 
the history of NBC. according to John F. 
Royal. vice-j)resident in charge of pro- 


A. A. Schechter. director of News and 
.Special Events, received word that the 
Maine. Texas and Connecticut legisla- 
tures had gone on record as opposing 
President Roosevelt’s judiciary reform 
I)lans. ithin two hours, working via long 
distance telephone, he had a special events 
broadcast on the air for radio listeners 
from Maine. Texas. Connecticut and 
Washington. D. C. 

This is how it was done. First, he or- 
dered lines to the Maine. Connecticut and 
Texas legislative chambers. Added to this 
hook-up was ashington, D. C. Then he 
ordered a mobile transmitter to load up 
and speed etpiipment from WOAI. .San 
Antonio. Texas, to Austin, eighty miles 
away, while anotlier crew started from 
WC.SH. Portland with portable apparatus 
for tlie Maine Capital in Augusta. A third 
crew was sent from WTIC, Hartford to the 
state capital. Meanwhile Representative 
Maury Maverick of Texas who was chosen 
by President Roosevelt to introduce the 
Supreme Court reform bill in the House 
was contacted in Washington by NBC to 
listen to the first half of the broadcast and 
then answer the President’s critics. 

Two hours from the time Mr. Schecter 
contacted the various points for the pro- 
gram from the legislative chambers, the 
network was broadcasting the pros and 
cons of this momentous j)iece of legislation 
— the fastest s[)ecial events booking in 
NBC’s history. Roy Holmes of Traffic De- 
])artmcnt in New York arranged the line 
hook-u[) at tile same time as the jirogram 
arrangements were being made. 


... a u eek off uith pay. 

-Members of the -New York Guest Relations staff who took part in the Brass Buttons Revue- 
annual broadc ast presented by the pages and guides in Radio City. 

In the front row from left to right are: Gene Rubessa. Richard Barron, David Adams, Jack 
W yatt, John Mannion, Hugh .Savage and Richard Diament. 

Back row: Don Meissner. Walter Wiebel. Pat O'Connor. William Brinkmeyer, Philip Crosbie, 
George Andrews, Archibald Blainey and Frank Nesbitt. 

The New' York Guest Relations staff is 
puffed up with [iride over the tremendous 
success of the Brass Buttons Revue of 
ly.'f?. which was aired with the support of 
Jerry Sears and his orchestra on the Red 
Network, coast to coast. Saturday after- 
noon. February 27. 

The broadcast was held in Studio 3A be- 
fore a capacity audience of nearly four 
hundred. Although the pages and guides 
who took part in the show had spent sev- 
eral weeks rehearsing, last minute diffi- 
culties prevented them from having a dress 
rehearsal before going on the air. How- 
ever. the whole pc-rformance went through 
w ithout a hitch and it ended “on the nose’’ 
as far as time was concerned. 

In answer to a recpiest for votes on the 
best performance on the show over nine 
hunclred letters were received. Page Hugh 
Savage of Hibbing. Minnesota who has 
been with us less than four months, re- 
ceived the greatest number of votes. For 
that he will receive Guest Relations Mana- 
ger C. H. Thurman’s generous prize of a 
week off with pay. 

That “tall, dark and handsome guide 
from Medford. Orc'gon” — George An- 
drews — was a close second in the contest. 

He sang Bill Paisley’s popular song, “La 

Guide Randolph W . Bean, who recently 
resigned from the glamor and glitter of 
radio to go into the banking business, 
merits much credit for having organized 
and directed the Brass Buttons Octet 
which was one of the high spots of the 
show. Fred Allen’s assistant. Uncle Jim 
Harkins, was so impressed with the octet’s 
performance he invited them to sing on 
the Town Hall Tonight program. 

Jack yatt. a member of Dan Russell’s 
announcing class, who acted as master of 
ceremonies, did a splendid job. His facil- 
ity of speech and clarity of voice mark him 
as a promising announcer. 

Guide Gene Rubessa, buffoon of the 
guides’ and pages' locker room, came forth 
in true Fred Allen fashion with a bit of 
ad-libbing and brought the house down 
during the comedy skit with his favorite 
and now well-established remark, “Do 
you wanna split a malted?” 

The Brass Buttons Revue of 1937 script 
was written by Dom Davis with the assist- 
ance of James Costello, erstwhile guide, 
now in the Script Division, who contri- 
buted the short comedy skit. 

MARCH, 1937 





M iss Caroline Gay, Stenographic, is 
replacing Maybelle Howartli, resigned, as 
secretary to Lewis H. Titterton, head of 
the Script Division. Miss Gay came to 
NBC last month from Teachers College, 
Columbia University, where she was sec- 
retary to Professor of Education, H. B. 
Bruner. Her home is in Quincy, Illinois. 
She went to Vassar College ’33. 

i i i 

George A. Emerson came from Boston 
less than three months ago to join our 
page staff. He is now in the Script Division 
replacing Howard Whiting, resigned. 



Guide Robert White has just returned 
from a month’s leave of absence during 
which he worked for an NBC client in the 
merchandising of its program. 

i i i 


Arthur C. Holman, a.ssistant to Herman 
G. Rolff of the Music Division, resigned 
March 1, to join Western Electric Com- 
pany in Kearney, N. J. 

i i i 

Rubey Cowan. Artists Service, is resign- 
ing to join Paramount Pictures, Inc. in 
Hollywood. He has been with NBC about 
five years. 

i i i 


Miss Gladys Cardon of Stenographic 
will be working in the offices of RCA for 
the next few weeks on the Metropolitan 
Opera Audience Mail. 

i i i 

Miss Elizabeth Quinn formerly of the 
Program Department, Production Divi- 
sion, is now working for Gordon Mills in 

i i i 

Miss Gertrude Bicking of Stenographic 
replaces Miss Emma Weisbecker, re- 
signed, in the Program Department. 

1 i i 

Miss Louise Levitas has been trans- 
ferred from Program to William E. 
Webb’s office in Sales Promotion. Mrs. 
Helen Mescal who joined Stenographic on 
September 1936 is replacing Miss Levitas 
in Program. 

Mrs. Hannah Hodgson has been trans- 
ferred from Stenographic to ,\rtists Ser- 
vice. i i i 

Misses Alice Cook and Doris Seiler are 
now in the new office of music editor 
Vi alter Koons, Room 620. 

i i i 

Mrs. Margaret Raynolds, Stenographic, 
has been made secretary to F. M. Thrower, 
Jr., in Sales. ^ , 


M rs. C. F. Irvine 
recently announced 
the engagement of 
her daughter, Miss 
Mary Lou Irvine, of 
the Treasurer’s Of- 
fice, to Richard P. 

Fenton at a party in 
her h6me in New 
Canaan, Connecti- 

cut. Mr. Fenton of Scarsdale, N. Y., is 
associated with Auerbach. Pollack and 
Richardson, members of the New York 
Stock Exchange. 

M iss Irvine, whom we all know as the 
charming little brunette who hands us our 
checks every fortnight, came to NBC in 
January, 1931, as a hostess. 

i i i 

The engagement of Miss Elaine Ells- 
worth, Stenographic, to Charles F. Rogers, 
Jr., of New York City, was announced on 
March 13. 

The wedding will take place late next 

i i i 


Photographer illiam Haussler, Zeiss 
camera enthusiast, wants it emphatically 
known that his photographs are not in a 
Leica exhibit as stated in the last issue of 
the NBC TRANSMITTER. His photo- 
graphs are in the Zeiss exhibit which is 
touring the country. 

i i i 


Richard McDonagh is not exactly a 
newcomer although he is a new member 
of NBC in the Script Division, for he is 
known to many NBCites as the friendly 
elevator starter of the RCA building wbo 
attracted the attention of our Script Divi- 
sion with his numerous submissions of ra- 
dio scripts some of which were accepted 
and produced. He was born in Ireland and 
because of his roaming about the world 
his education, which includes one year at 
the University of Rochester, has been 
somewhat haphazard. He has always en- 
joyed writing though he never made much 
money at it, he says. 

i i i 

Francis R. McCall, formerly of the Chic- 
ago Tribune New York bureau and the 

United Press has joined the .News and 
Special Events Division as a writer. 

i i i 

M iss Marjorie Thomson has joined the 
Auditing Division. 

i i i 

Leonard Kraft formerly a salesman with 
the Crowell Publishing Company has 
joined the Sales Department. 

Mr. Kraft is an alumnus of the Univers- 
ity of Illinois where he majored in mining 
engineering. He’s Beta Beta Pi and is an 
active member of the Committee of Boy 
Scouts in Queens, L. I. 

During the ar, Mr. Kraft served as a 
naval aviator. 

His hobby is football, having played 
eight years of school, college and profes- 
sional football. 

i i i 

The following are the most recent re- 
placements in the Guest Relations uni- 
formed staff: 

Frank Howard of Yonkers, N. Y., for- 
merly a page in the Guarantee Trust Com- 
j)any. He is a graduate of Groton High 
School in Yonkers. He has had some ex- 
perience as a singer over small N. Y. 

James H. Hill, of Los Angeles, recently 
graduated from the University of \^ash- 
ington. This is his first job. 

David C. Garroway, Jr., a Bostonian 
and graduate of Washington University. 
He is quite a golfer, having been cham- 
pion of Missouri State, and of the St. Louis 
District. He also has won several tourna- 
ments in Florida. Members of the NBC 
Golf Association better start worrying be- 
cause Garroway is already planning to 
compete in all NBC golf tournaments and 
walk off with the trophies. 

Robert Cutler Fergusson, another New 
Yorker, gave up the sea for a blue uni- 
form in Radio City. Vi'orking on ships for 
four years, he has been to Europe, several 
points in Central and South America, the 
West Indies, and Mexico. Reason for giv- 
ing up life on the high seas: recent mar- 
riage. home-life and all that sort of thing. 

Robert W. West, another ex-sailor, hav- 
ing sailed the high seas to South .\merica 
and the ^est Indies on Standard Oil 

Edwin H. U'eber, of Leonia, N. J., comes 
to us with some experience in sales pro- 
motion and advertising work with Bakon 
Yeast, Inc. Educated at Regis Prep, St. 
Cecilia Prep and Columbia Extension Col- 
lege. He is an .Alpha Gamma Phi. 

Frank Naeseth, from Hibbing, Minne- 
sota, comes to New York for the first time 
with a sheepskin from the University of 
(Continued on Page 20) 




Life beginning at forty 
will probably add much to 
the career of Patrick J. 

Kelly which is already 
jammed with as much of the 
world and its work as would 
ordinarily seem possible 
within one life-span. 

Charters - Towers, North 
Queensland, Australia, a 
small town in the gold fields 
of that island continent, was 
his birthplace, the city of 
Sydney offered her private 
schools for his education, 
and the far reaches of the Pacific Ocean 
furnished the playground for adventure. 
Ocean-going vessels permitted Pat Kelly 
to put into practice some of the theoreti- 
cal knowledge of marine engineering he 
had gained while at school. More than 
this, they served as an outlet for adoles- 
cent dreams of adventure. This desire for 
travel, not chilled even by the frigid 
waters of an Alaskan Sound after ship- 
wreck, took him to the South Seas. Ha- 
waii, Samoa. Japan. China, and finally to 
Vancouver, B. C.. where he land-lubbered 
for a while. Here he continued his study 
of marine engineering, and at the same 
time pursued his scholarly interest in 

From Vancouver to Seattle, while in 
Seattle to a party, and while at the party 
he sang a song for his own amusement 


mends to its readers, particularly those 
who are not in the New York division, the 
new weekly series of programs titled, “The 
ABC of NBC" which is heard each Satur- 
day at 7:45 P.M. EST, over the NBC Red 

This new program is designed to take 
listeners behind the scenes of our broad- 
casting system. To date imi)romi)tu inter- 
views and explanations have covered such 
varied subjects as the master control 
board in Radio City, sound effects, net- 
work operations, fan mail and program 
building. The program is presented in the 
form of interviews between NBC announ- 
cers and Radio City visitors taking the 
NBC Studio Tour. 

and the pleasure of others. 
His song brought him four 
contract offers from friends 
who were present and his 
acceptance of three of these 
kept him busy for the next 
few months. Later he ac- 
cepted the fourth offer 
which was proffered by the 
well known impresario of 
the San Carlo Opera Com- 
pany. Fortune Gallo. This 
resulted in a five-year con- 
tract, appearances on the 
New York stage and later 
an engagement with the Shuberts. The 
run of “Blossom Time” brought about a 
meeting with Mile, ^olan Poszanye who 
hailed from Budapest and was appear- 
ing with him in the production. Bells of 
a wedding — and Mr. Kelly gave up a 
brilliant stage career for the glamour of 
radio and the National Broadcasting 

Several years of long-laboured hours 
have probably taken some of the gilt from 
the glory and glamour of the industry 
and have added much gray to his heavy 
shock of hair. Still Pat Kelly goes on 
throwing glory and commercials at other 
announcers while he may be found work- 
ing behind his desk in Radio City, plan- 
ning schedules, outlining the work of 
others, reading flash news bulletins from 
his specially built control board, audi- 
tioning aspiring young announcers, an- 
nouncing programs himself when neces- 
sary, or singing on Cheerio’s morning 
program — all in all — mostly working. 

After all this, or perhaps before, or 
maybe between times, he finds diversion 
in his flower garden at his \^’est Hemp- 
stead, Long Island, home. Here he’s at 
home with Mrs. Kelly and seven foreign 
languages. Accustomed to a long-houred 
day, this announcer, operatic tenor, lin- 
guist and business man gets up in the 
morning before the milkman arrives and 
often meets the carrier coming round 
again when he gets back home. ith it all 
he successfully manages to keep the Red 
and the Blue from getting on the wrong 
networks, the announcers furnished with 
their cues, and a nation satisfied with the 
split-second button punching of NBC’s 
Pat Kelly supervised announcers. 

by Edwin Loudon Hooker 

A consensus of opinion in the page’s 
locker room indicates that radio has a 
brilliant future. Radio moguls need no 
longer worry. 

* * * 

We’ve enjoyed a pleasant summer in 
New York this winter. 

* # * 

And that reminds us that the California 

branches will be pleased to know that 
Florida is the mecca of most of the East- 
ern group of vacationing NBCites. 

* * * 

Since it was announced that Arturo 
Toscanini will conduct for NBC, the local 
barbers report a noticeable falling off of 
trade among staff musicians. 

* * * 

That Hollywood slur about the studios 
out there not sinking any more since Don 
W ilson came East, is resented by this de- 
partment. In fact, we resent anything of 
a light nature based on Don’s simply 
terrific weight. 

* * * 

“Dear Sirs: W'e liked the NBC page’s 
program immensely, and would like to 
cast one vote for jerry Sears, who we hope 
will win as his work was very good, and 
get a week off with pay we hope. Mrs. J. 

0. . Pittsburg, Pa. It’s not a long wave 

that blows no good, Jerry! 

* * * 

Since Howard Petrie’s recent acquisi- 
tion of a boat, we hear he has become such 
an ardent yachtsman that he spends much 
of his time rowing on one of the Central 
Park lakes. Mrs. Petrie is learning to 
swim. # # 

Paul, better-known-as-Acropolus, form- 
erly NBC bootblack, and graduate of the 
RCA Institute, is now putting his knowl- 
edge to practical use in an Astoria, L. I. 
radio repair shop. Astoria NBCites please 
note. » * * 

Guide Burt Adams is reasonably 
annoyed. After spending two weeks and 
much mazuma acquiring a darker com- 
plexion down in Florida, people keep ask- 
ing him where he got the sun lamp for 
that tan. * 

Latest departures for Florida are guides 
Paul Rittenhouse and Jack McGhie. 
Richard Diament preferred to be different 
from his fellow guides going on vacation 
— he went to the hills of Pennsylvania. 


Supervisor of Neiv York 

MARCH, 1937 



by O. H. Junggren 


To questions on page eleven 

1. Federal Communications Commis- 

International Broadcasting Union. 
National Association of Broadcasters. 
British Broadcasting Corporation. 
Batten, Barton. Durstine & Osborn. 

2. One hundred and eighteen. 

3. Commercial Program Manager. 
Director of Women's Activities. 
Editor of Continuity Acceptance. 

4. Dan Russell. 

5. Raleigh. Spuds, Kool, Lucky Strike, 
and Philip Morris. 

6. Recordings or electrical transcrip- 
tions. for broadcasting purposes. 

7. Twenty-seven. 

8. Outside the studio broadcast. 

Perfect timing — program on schedule. 

9. WEAF — Bellmore. Long Island. 

WJZ — Boundhrook. N. J. 

W 3XAL — Boundhrook, N. J. 

10. The carrier wave is a continuous 
number of constant vibrations (or a 
wave) between whose limits the 
broadcast travels. In short, the car- 
rier wave “carries” the program from 
the transmitter to the receiver. 

A clear channel is one which is used 
by only one station within a certain 
area. (i.e. WJZ is always at 760 kc.) 

11. David Sarnoff. 

12. Television. 

13. Radio Corporation of America. 

14. Normally 7:30 AM to 1:00 AM. 

15. Edward McHugh. 

Eddie Albert and Grace Brandt. 

Ed Wynn. 

Jack Pearl. 

Ralph Kirberry. 

16. Microphones. 

17. Riley. 

18. Procter & Gamble. 

19. Loop — network. 

Juve — juvenile. 

PA — press agent. 

Spieler — news commentator or an- 

Wax — record or electrical transcrip- 

Outlying districts say thumbs dovMi 
on rural motion pictures. 

20. “By Choice The Nation’s Voice.” 

i i i 

Win two tickets to the ’’White Horse Inn," 
Radio City Music Hall, or your local theatre — 
enter the NBC TRANSMITTER Photo Contest. 
i i i 

NBC newcomers are cordially invited to 
take the NBC Studio Tour as the best and 
quickest way of seeing and learning about 
the broadcasting plant in Radio City. Pre- 
sent your employe’s pass at the Guest Re- 
lations Division, Room 254, for compli- 
mentary passes for the NBC Studio Tour. 

WGY is bemoaning the loss of one of 
its control men. and welcoming a new 
announcer and a new control man all at 

Alfred Korb, for six years of the con- 
trol room staff of WGY, left late in Feb- 
ruary for Hollywood, where he was trans- 
ferred to engineer duty in the new NBC 
studios. Mr. Korh started work in Holly- 
wood on March 3. 

Members of the staff of WGY gathered 
at the Green Lantern, popular night spot, 
to give Korb (WGY’s Jack Benny) the 
sendoff he deserved. Members of the va- 
rious departments spoke briefly, ’tis said. 

Replacing Mr. Korb at the controls is 
Peter F. Narkon, a native of Amsterdam, 
and for several years in the control room 
of the Buffalo Broadcasting Company. 
Once he started a radio sales store, which 
he gave up to become assistant engineer 
for WOCL in Jamestown, N. Y. 

i i i 

Silvio Carachini, a native Vermonter, 
has joined WGY as ari announcer. He 
comes to us with a lot of experience in 
other phases of radio, too. He really is a 
control man. because he served several 
years at the dials of WDEV, W'aterbury, 
Vt., before switching to announcing. 

A. O. Coggeshall, program manager, 
has returned from Radio City ready to 
do bigger and better things for dear old 
VGY. Coggie spent several days in New 
York studying production methods and 
theories. But those who are in the know 
say that Coggie enjoyed the sidelights of 
the trip just as much as seeing “how it’s 
done in New York.” He is still telling 
about his seat (thanks to NBC) in the 
Golden Horseshoe of the “Met,” among 
other things. . . . Horton Mosher, red- 
haired control operator, had a red letter 
day recently. Don’t know exactly what 
day it was, but anyway he replaced the 
first tube that has burned out on him 
while he has been on duty at WGY. And 
he’s been “a’watchin’ them there tubes 
fer nigh on t’six years.” . . . Betty King 
is already speaking like a veteran in 
broadcasting work. She only recently 
joined the sales and sales promotion de- 
partment as secretary, but she can find 
almost any order contract for you. . . . 
Virgil Hasche, WGY’s accountant, sighs 
loudly as he completes work on artists’ 
salaries for income tax purposes. . . . 
More about Betty King — this time in the 
role of organizer. V ord has it that she, 
being very proud of her Alma Mater, the 
University of Illinois, has played a prom- 
inent part in organizing a group of “Hli- 
noisters” in these parts. 

Pictured above are lovely models parading before tbe “Iconoscope” during an experimental 
broadcast from tbe NBC studios in Radio City showing how television may be used in the future 
to broadcast fashion shows to televiewers at home. 




by Edward B. Hall 

ARTHUR S. FELDMAN, manager of special 
events programs and announcer at WBZ and 

In an address before the First Radio 
Conference of the Massachusetts State 
Federation of Women’s Clubs, John A. 
Holman, General Manager of WBZ & 
WBZA, spoke on the subject of “Radio — 
a Force for Peace.” Among other telling 
points, Mr. Holman stressed the fact that 
“in radio the life of rumor, falsehood and 
errant half-truth is brief. Radio ascertains 
the facts before its microphones are 
opened. ... In a crucial period when the 
neutrality of a nation may be compromised 
through unleavened information, this is a 
great public service. I think it is now well- 
established that the great mass of Amer- 
ican public opinion was at the mercy of 
foreign propagandists operating freely in 
this country before the World War. We 
were ill-informed or wantonly misled. . . . 
I believe that radio makes a repetition 
of this experience unlikely.” 

i i i 

Arthur S. Feldman of the WBZ an- 
nouncing staff has been appointed Man- 
ager of Special Events programs originat- 
ing at this station. A lively imagination, 
a keen sense of news values and unremit- 
ting industry qualify him for his new posi- 
tion. As announcer, he has already 
handled a variety of special network pres- 
entations in a signally competent manner. 
Four years ago Arthur created a flurry in 
the local press when he was discovered to 
be the country’s youngest professional 
announcer. And his present appointment 
at the age of 24 probably constitutes an- 
other record — at least in NBC ranks. 
Everything about Arthur indicates that he 
will break many a record ere senility drags 
him down by the beard. 

Boston's participation in the recent 
coast-to-coast newshawking contest pro- 
duced one of the most vociferous events 
heard at W'BZ since Leo the Lion went 
berserk in the studios. The leather-lunged 
emissaries of six Boston dailies, each 
backed by rabidly partisan delegates from 
their respective papers, simulated the 
effect of an angry mob denouncing its 
oppressor. Operator Elmer Lantz in the 
control booth gesticulated wildly as their 
lusty shouts threatened to shatter the 
equipment. During a brief rehearsal be- 
fore the broadcast, rival newsies comment- 
ed uncharitably (in the Bronx manner) 
on their competitors’ efforts, while their 
sponsors exclianged minatory glances. An 
atmosphere charged with bellicose possi- 
bilities prevailed just before the show 
went on the air. But when 13-year-old 
Philip Minsky of the Boston Traveler was 
pronounced winner of the national cham- 
pionship, civic pride triumphed and there 
was general rejoicing. Tlie handsome 
silver trophy awarded by NBC now re- 
poses on exhibition at the studios pending 
formal presentation by Governor Hurley. 

i i -t 

Vox Populi. vox Dei. Gordon Swan, 
WBZ Traffic Manager, has been elected a 
representative of the Town of Milton. In- 
cidentally, Representative Swan has ac- 
quired a new secretary. . . . Miss Ruth 
Moran, secretary to Sales Manager Ewing, 
has just returned from a West Indies 

Boston Newsboy Wins 

Newshawkers Contest 

On March 3 the first of an annual coast- 
to-coast newshawkers contest conducted 
by the National Broadcasting Company 
was heard on the air. 

Philip Minsky, thirteen-year-old news- 
boy, who peddles the Boston Traveler won 
the large loving cup donated by NBC in 
the contest which brought the nation’s 
leading news vendors to the microphone. 

The judges who picked the winner 
were; Adela Rogers St. John, noted news- 
paper woman and radio commentator; 
Arthur Robb, editor of Editor and Pub- 
lisher; Patrick J. Kelly, chief announcer 
of the National Broadcasting Company, 
who announced their decision in New 
York ; and Charles Gridley of the Denver 
Post and the Portland Oregonian and 
President of the National Press Club, and 
George R. Holmes, chief of the Washing- 
ton Bureau of International News Service, 
who announced their decision from NBC’s 
W'ashington studios. The vote was three 
for Minsky against two for newsboys in 

cruise with a harrowing story of the antics 
of “that old devil Sea” — and with a gor- 
geous tan that is the envy and despair of 
all beholders. Miss Moran w'eathered the 
stormiest cruise in six years without miss- 
ing a meal. ... A wave of aesthetic zeal 
is sweeping WBZ. New furnishings, new 
decorations, new artistic miracles appear 
like mushrooms overnight. Kubla Khan’s 
Pleasure Dome was a shambles to the new 
display cases in the foyer. 

Gov. Charles F. Hurley of Massachusetts presents silver trophy awarded by NBC lo Philip 
Minsky, winner of the National Newsboys’ Hawking Contest. Left to right: Karl F. Hall, Circu- 
lation Manager, Boston Herald-Traveler; John A. Hulnian, General Manager, WBZ and WBZA, 
Philip Minsky and Governor Hurley. 

MARCH, 1937 




by Frances Scully 

This classified ad section is available, free 
of charge, to all NBC employees. Rules: forty- 
five word limit; not more than one ad to each 
employee every other issue; no regular busi- 
ness or professional services may be advertised. 
Address ads to NBC Transmitter, Room 284, 
RCA Building, N. Y . 

All items must be in writing; give name 
and address. 

FOR RENT — One room apartment; five min- 
utes from Radio City; completely furnished, 
also grand piano and radio. Male only. Rea- 
sonable rent. For details call Frank Murtha, 
Ext. 834, Rm. 505, N. Y. Artists Service. 

WILL TRADE — One new Ronson Pencilitier 
(value $3.50) and one new traveling brush 
containing razor, toothbrush and stuff (value 
$7.50) for a rod and reel. Call John Powers, 
Ext. 828. NBC New York. 

FOR SALE — New Jersey, commuting distance. 

15 room house (3 baths, 5 bedrooms on 
second floor, oil burner, 2 car garage, screened 
porch. Great sacrifice. Write or call the NBC 
Transmitter, Ext. 220. 

B.^RGAIN — Brand new console type RCA 
radio, model 10-K. Apply to the NBC 

FOR SALE — Eastman Kodak model 60 8 mm 
movie camera; F 1.9 lens, camping case, 
\V> inch, F 4.5 telephoto lens, and 118 Koda- 
chrome filter. Complete outfit only, as listed, 
$70.00. Used only few months. Call Lester 
F. Miles. Ext. 450, Rm. 589. N. Y. Engineering. 

WANTED — Lighthouse for V oightlander 
AVUS camera to use camera for enlarging. 
Size of picture, 214” x 3(4". V oightlander, 
Leica or any make will do so long as it fits 
V oightlander AVUS, 214" x 314" camera. 
Have carbon plate. 50 watter 211 and type 860 
tubes for swap. Write Ray Strong, studio 
engineer, WGY, Schenectady, N. Y. 

TICKETS — for NBC employees to America’s 
Town Meeting of the Air, every Thursday, 
9:30-10:30 P.M., at Town Hall, 123 West 
43rd Street, N. Y. C. Apply to the NBC 

F. O’Neil who has just concluded a course 
in public speaking for NBCites in Radio 
City has announced the beginning of another 
course which will last about 14 weeks. The 
cost is $20.00 for the entire course and it 
may be paid in instalments. The class meets 
in the Clients’ Room on the second floor every 
Thursday from 5:30 to 7:30 P.M. If interested 
call the Personnel Office, Ext. 263. 

WANTED — To sublease for the spring and 
summer two room furnished apartment with 
kitchenette. Preferably within short walking 
distance of Radio City. Apply to the NBC 

Activity has hit a new high on the west- 
ern front witii departments being aug- 
mented and preparations in the air to 
move several units to the building annex 
to make way for further additions to the 
Hollywood studios. Manager John Swal- 
low, in an effort to facilitate working con- 
ditions and accommodate the rapidly in- 
creasing personnel, arranged for several 
departments to occupy the building in the 
rear of the studio, which had formerly 
been rented to the J. Walter Thompson 
Agency. This, however, is only a tempo- 
rary arrangement, as studio expansion 
plans will probably be definitely decided 
before long. 

i i 1 

March additions to the NBC Hollywood 

studios: Donald de Wolf, engineer in 
charge, adding to his department Craig 
E. Pickett, transferred from San Fran- 
cisco; A1 Korb. transferred from WGY, 
Schenectady. Walter Baker, night man- 
ager, has transferred the switchboard to a 
private office and the hostesses now take 
turns at the desk in the lobby. 

i i i 

Ruth Schooler, pretty brown-eyed secre- 
tary of John Swallow, has gone nautical 

This is Hollywood’s latest “find” — Elizabeth 
Palmer, well-known on Broadway’s stage, who 
left New York last week for the 20th (Century- 
Fox studios in the California film capital. Why 
is her picture in the NBC Transmitter? — Be- 
cause to us she is Mrs. Francis Healey. 
“Frank” is assistant to publicity director 
Vi'ayne Randall. 

minded. Reason is that boy friend Larry 
W right bought himself a 35-foot sail boat, 
so Sundays find Ruthie learning the fine 
art of handling a sloop. 

i i r 

On March 1, Dema Harshbarger, head 
of Hollywood’s Artists Bureau celebrated 
her 25lh anniversary in the business of 
handling professionals. When asked how 
she celebrated, the keen-minded executive 
smiling and with a tyjtical Harshbarger 
twinkle said she closed two swell business 
deals that day. 

i i i 

And while we’re in the Artists Bureau, 
Mae Regan discovered that she is a soror- 
ity sister of Honor Holden’s daughter, 
Charlo. Mae is a Phi Delt from Nebraska 
University, while Charlo Holden belongs 
at De Pauw University, Indiana. 

i i -r 

The atmospheric Hofbrau Gardens in 
Hollywood provided the scene for a gay 
party, consisting of Ruth Schooler, Jean 
Darrell and Virginia Elliott. After par- 
taking of the victuals, the gals gayly 
brought out their anagram game and for 
a couple of hours played this fascinating 
game with the help of the checkered table 
cloth and kibitzing waiters. “Anagram” 
time was had by all. 

i 1 i 

BRIEFIES . . . Ralph Denechaud had 
most of his wedding trousseau stolen . . . 
Elma Cronin, Hollywood’s blonde and 
blue-eyed ladies’ maid, is an accomplished 
pianist, having, in the past, given piano 
recitals and taught this fine art . . . Bob 
Lamb of Claude Ferrell’s division collects 
autographed pictures . . . Mort Smith is 
back at the controls after a struggle with 
Old Man Pneumonia . . . Murdo Mac- 
kenzie says he also lives in the NBC colony 
in San Fernando . . . Bill Brandt, Jr. is 
the latest addition to the mail department. 
His dad is one of the famous Guardsmen 
(Quartet heard on the networks. . . . 

i i i 

Myrna Bay of the Music Rights De- 
partment is very proud of her 11-year old 
brother Sheldon. For the past two months 
he has made rapid strides on the net- 
works. appearing in commercials for First 
Nighter, Packard Hour and Thrills. He 
also has a steady job every Saturday in 
the Childrens’ Radio Theatre, over a local 





^ hen Maurice Lowell, a production di- 
rector at NBC’s Chicago studios, wrote 
“Listen In” he filled a gap in radio litera- 
ture. The radio library, compared to the 
place radio has in the life of every indi- 
vidual. is very small. Most of the books 
are either technical or “fan” publications. 
There has been a great need for a book 
which will give an authentic picture of 
radio — a behind-the-scenes view, that the 
general public and the eager novice can 
understand. “Listen In” is such a book. 

It might be called a text book, so factual 
and pertinent are its contents; so well or- 
ganized and presented. But a text book 
connotes something dry and dusty and 
“Listen In” is anything but that. It is un- 
usually well written; the style is easy, 
fluent and colorful. 

It is a little book, pocket size and 114 
pages, but it is a complete one. Naturally, 
there is not much detail; that was not the 
purpose of the book. The author wanted to 
give a clear, concise picture of what radio 
is, its components and its requirements, 
and in the mind of your reviewer, he suc- 
ceeded admirably. The titles of some of 
the sections give an idea of the topics cov- 
ered: “The Script Writer,” “The Produc- 
tion Director,” “The Radio Talk.” “Sta- 
tion Organization,” “Audience Reaction,” 
‘Evolution of the Program,” “Chain vs. 
‘Spot’ Broadcasting,” “Radiathermy.” 

The greater part of the book is devoted 
to the program and its preparation; this 
is natural because Mr. Lowell, as a pro- 
duction director, knows this part of the 
business from the ground up. 

“Listen In” is a frank and honest book. 
It does not paint glamorous, rosy pictures; 
it does not “debunk.” It presents radio as 
we who are a part of it know it to be. 

Mr. Lowell makes an interesting obser- 
vation — that the trend is toward educa- 
tional programs. He says: “Commercial 
sponsors are fast approaching the enter- 
tainment saturation point. Almost every 
conceivable peg upon which to hang a 
musical or dramatic program is either 
being used at the present time or has al- 
ready been discarded. A new approach, a 
fresh twist, a new angle must be found; 
and believe it or not, clients are moving 
in the direction of ‘educational’ programs, 
as a solution to this problem.” 

“Listen In” is published by the Dodge 
Publishing Company, New York. 

— Diana Miller 


by Bob McCoy 

Announcing school, coached by announ- 
cer Lynn Brandt under the supervision 
of chief announcer Everett Mitchell, has 
begun again. Classes are attended by sev- 
eral of the pages and members of the 
junior production staff. Announcer Brandt 
assumes the role of teacher seriously, 
gives homework assignments, encourages 
criticism by the pupils themselves and is a 
successful and popular instructor. 

i i i 

Seen and Heard: Virginia Thompson 
and Charles Robb in the elevator compar- 
ing notes on coiffures — Virginia, with a 
new wave, hoping it would stay in over the 
week end — Chuck, with a fresh trim, hop- 
ing his wave would stay out. . . . Bill 
Rosee, recent graduate of RCA Institute’s 
Chicago school, and actor Bob Guilbert 
pondering mightily over a chess game, 
with Bill seemingly in a tight spot. . . . 
Marge Stockdale of Program off to Wash- 
ington. D. C.. on a winter vacation — Flor- 
ence Reiland being congratulated on her 
promotion from Central Stenograhic to a 
desk in Sales — Jane Stahl replacing Miss 
Reiland. . . . Marge Neiss and Dorothy 
Little being proud of weekly swimming 
accomplishments in the Medinah Club 
pool. . . . Page Bill Lawrence replacing 
Francis Moore who resigned to go with 


\\ ith the announcement that station 
KIDO, Boise. Idaho, will become affiliated 
with the National Broadcasting Com- 
pany’s North Mountain Group about 
July 1 the total number of NBC stations 
is now 118. 

KIDO, the most powerful broadcasting 
station in Idaho, is the only broadcast- 
ing station in Boise and will be the only 
station in Idaho with a national network 
affiliation. The nearest network outlet is 
240 miles away. As a member of the 
North Mountain Group, it will be supple- 
mentary to both the NBC-Red and the 
NBC-Blue Networks. 

The station is owned by C. G. Phillips 
and Frank L. Hill. The studios are in the 
Hotel Boise, with the transmitter located 
northwest of the city. The broadcasting 
frequency is 1350 kilocycles, with a day- 
time power of 2500 watts and a night- 
time power of 1000 watts. 

an agency. . . . Ruth O'Connor, expert 
horsewoman, studiously working on the 
Old Gold contest puzzles . . . and who 

When JOHN GIHON, left, KDK.\’s program manager, wanted authentic color for the station’s 
Chinese New Year broadcast, he didn't have far to go. The windows of his office in the Grant 
Building, the highest in Pittsburgh, looked down on the squat two-and-three-story stores and 
homes of Chinatown. Mr. Gihon is shown above as East meets West on the South side of Third 

MARCH, 1937 




by Lewis H. Titterton 

This is the fourth of a series of articles which 
tve hope will give you a better understanding 
of the many NBC units. 

The Script Division of the Program De- 
partment was formed in March, 1936 by 
the merger of the Literary Rights Division 
and the New York Continuity Division. It 
is organized to fulfill a variety of func- 
tions, some of them “national” in the sense 
that they have reference to the work of all 
owned, operated and managed stations of 
our company, others of them “New York” 
in that they deal specifically with New 
York. As in all such examples of merged 
functions, there are border-line cases 
which do not fall regularly into either 

The work of the Division may conven- 
iently be subdivided as follows: 

1. Literary Rights: 

(a) This somewhat cumbersome term 
is generally interpreted by the members 
of the company to mean an acquaintance 
on the part of the staff of the Script Divi- 
sion with who owns the rights in anything 
written, all the way from Mickey Mouse 
to Marcel Proust, and how much they 
would cost. If we do not know by pre- 
vious investigation, we are equipped to 
find out. The Division is held responsible 
for reading all New York scripts, whether 
commercial or sustaining, with a view to 
detecting possible copyright violations, 
and is expected to obtain from agencies, 
when the program is agency built, ade- 
quate evidence of authorization when 
agencies submit material adapted from 
existing literary properties or, in the case 
of original work, assure itself that no in- 
fringement is taking place. In addition, 
the Division obtains for commercial pro- 
grams built by NBC, for sustaining NBC 
programs and for such agencies as desire 
the service, quotations and authorization 
to perform material that is protected. The 
Legal Department has approved certain 
forms for use in this connection, and these 
forms are used not only in New York, but 
in all the managed and operated stations, 
who work closely with New York in regard 
to matters of clearance. The peculiar 
status of poetry causes the Division to de- 
vote detailed attention to the requests from 
all our stations regarding this type of 

(b) The Division purchases a great 
deal of dramatic material, as do certain of 

Lewis H. Titterton came from Eng- 
land and the publishing business 
when he joined the staff of NBC. 

In his ’teens, he thought of becom- 
ing a doctor, but turned away from 
the natural sciences to a study of the 
classics and, somewhat for fun, 
Hebrew. This last proved so enter- 
taining that he spent three happy 
years at St. John’s College in the Uni- 
versity of Cambridge, England, read- 
ing Oriental languages. The greatest 
living Orientalist being at Harvard, 
Mr. Titterton came over for one year 
and stayed two, partly because he 
liked it and partly because the emolu- 
ments of the Joseph Hodges Choate 
Memorial Fellowship made it 

Instead of returning to England, he 
spent eighteen months as assistant 
editor of the Atlantic Monthly in Bos- 
ton before coming to New York as 
assistant to the general sales manager 
of the Macmillan Company. Then fol- 
lowed six months as southern sales 
manager, after which he was recalled 
to the New York office to become 
associate editor of the publishing 

Mr. Titterton has a wide acquaint- 
ance among authors and literary 
people generally who admire and 
love him for his keen sense of humor, 
friendliness, and ready, though sar- 
donic. wit. When we asked him about 

Manager of the Script Division 

his hobbies, be replied he liked all 
sorts of outdoor activities — confided 
he probably should have been a farm- 
er — he likes the soil and trees, and 
even weeds. Best of all he enjoys 
working with a cross-cut saw and ax 
or building stone walls. He says he 
likes people — all kinds of people — - 
even the so-called dull ones, who, he 
has discovered, are not as dull as 
some might think. 

In addition to acting as an adviser 
to the Book-of-the-Month Club, Mr. 
Titterton writes book reviews for met- 
ropolitan newspapers because be en- 
joys it. His name as a reviewer often 
appears in the book review sections 
of the New York Times. 

our stations under approved forms. Where 
opportunity arises, subsidiary rights in 
such material are sold, whether book, mo- 
tion picture or stage. From time to time 
the Division is able to handle the licensing 
of the name of some prominent radio artist 
for commercial use, or arrange for a game 
based upon a program to be manufactured. 

(c) In addition to reading all scripts, 
commercial or sustaining, for copyright, 
sustaining scripts in New York are also 
read for policy. 

2. Scripts: 

(a) Writers. There are on the staff of 
the New York Script Division, at the 
present moment, nine writers, eight of 
whom devote their full time to writing and 
one of whom is partly concerned with 
reading for copyright and policy. In addi- 
tion, there are two men whose whole time 

is occupied with research for musical con- 
tinuity of classical and semi-classical pro- 
grams. The Division keeps in touch as 
closely as possible with free lance writers 
and acts as agent in selling their services 
as well as those of staff writers for the 
writing of commercial programs. The 
writers work closely with the Music and 
the Press Divisions on many programs. 

(b) A play-reading section of the Divi- 
sion is responsible for tbe first reading of 
all scripts submitted to tbe company in 
New York, as well as the interviewing of 
the great bulk of individuals who wish to 
present program proposals. 

The manager of the Script Division is 
a member of both the Commercial and 
Sustaining Program Planning Boards, 
personally considers scripts which have 
{Continued on Page 20) 




(Continued from Page 13) 

Minnesota, class of ’35. He has had some 
newspaper experience back home. He is 
rooming with his home-town friend Hugh 
Savage, of Brass Buttons Revue fame. 

DeVerre Englebock got tired of singing 
with the Villagairs Quartet over WTAM, 
Cleveland, so he packed up and came to 
New York to join our page force. He 
studied at the Cleveland Institute of Music. 

John F. Parsons, a graduate of Roose- 
velt High School in New York, was with 
the Department of Agriculture for four 
years as a tree surgeon before coming to 

Melvin Blake Johnson, of Cleveland, 
Ohio, Dartmouth ’35 has faced the micro- 
phone before at WNBX, Vermont, as a 
member of the Dartmouth Players. 

Charles L. Jones, educated at N.Y.U., 
comes to us from the department store 

Joseph M. Allen, hails from Belhaven, 
N. C., where he worked in a Ford plant for 
some time before coming to Radio City. 

Richard P. Hogue, a radio ham from 
Yonkers, N. Y. He went to Georgetown U. 
for two years. 

William Samuel, graduate of C. C. N. Y., 
has just finished a post graduate course in 
speech and dramatics at Columbia U. 

Henry Arian comes to us with some ex- 
perience in newspaper work. He has been 
all over the world and was educated in 
European schools where he learned to 
speak French, Dutch and German fluently. 
He also speaks Spanish. He wants to be- 
come a script writer. 

i i i 

Donald Tenzi and Michael Randolph 
are the most recent additions to the night 
staff in Stenographic. 

i i i 

Stenographic replacements are Mary 
Nealon, Winifred Wylie, Elinor O’Shaugh- 
nessy, Bertha Kurtzman, Norma Olsen, 
Dorothy Allfred, Winifred Castle, Elsie 
Bergler, Mary Deery and Elizabeth Scott. 

i 1 i 

William D. Hanna has joined the Dupli- 
cating Section of General Service. 

1 i 1 

Miss Sally Austin started her secretarial 
duties in the Script Division of the Pro- 
gram Department March 8th. 

i i i 

Joseph Pepper and Ernest Jahncke are 
new Assistant Program Transmission Su- 
pervisors in the Traffic Department. 

i i i 

Enter the Photo Contest and win a pair oi theatre 

tickets. Send in your entries before April 8. 


Mrs. W. R. P. Neel of Mattawan, N. J., 
presented her husband Bill (Press) with 
a seven pound girl. 

i i i 

Joseph Bolton, better known as “Scotty” 
to his associates in the General Service 
Department recently passed an NBC dra- 
matic audition. “Scotty” has had a smat- 
tering of radio experience before, having 
been heard on the Cheerio and Rise and 
Shine programs where his Scotch brogue 
has been used to great advantage. 

■f i i 

Thomas Riley, Press, now has a succes- 
sor — an eight pound baby, Thomas Riley 
Jr., who was born in New Bedford, Mas- 
sachusetts, on February 27, 1937. 

y / < 

Boston production manager Jack 
Wright visited us in Radio City during the 
last week-end in February. We regret to 
hear from him that our friend and witty 
Boston correspondent Edward B. Hall was 
laid up with sinus trouble. 

i i i 

Members of NBC present at a surprise 
party given by Bill Brown, manager of 
the St. Regis Hotel, in honor of Doc 
Hoeppner, Major Bowes’ right-hand man, 
were Frank Burns, Paul Rittenhouse, 
Keene Crockett, Jerry Wolke, Jack Wahl- 
strom, Joseph Dickey and Gene Rubessa. 

Reports say that it was a very gay party. 
One of the highlights of the evening was 
Bill Brown’s brave invitation to his friends 
at NBC to come and cash their checks at 
his little rustic inn on Fifth Avenue and 
Fifty-fifth Street — anytime. 


A. H. Morton is planning a trip of in- 
spection to all the NBC operated stations 
next month. It will be Mr. Morton’s first 
visit to our stations since he became man- 
ager of the Operated Stations Department 
on January 1. 

i i i 

Joseph A. Macdonald, Legal Depart- 
ment, became the father of a seven pound 
baby in the early morning hours of pay 
day, March 15. 

i i i 

Word has been received that Miss Eliz- 
abeth Chambers is English secretary to 
Chang Kia-ngau, Minister of Railway for 
the Chinese government at Nanking. Miss 
Chambers was formerly an assistant in the 
General Library and also in the Statistical 
Department. She resigned last September 
to leave for China. 

i i 1 

Miss Edith Ward, secretary to budget 
director John H. Macdonald, was married 
to J. E. Strachan at the Grace Episcopal 

Church in Brooklyn on March 5. Mr. 
Strachan is with the National City Bank 
in New York. 

The newlyweds went on a trip through 
New England on their honeymoon. 

i i i 

John Collins, Artists Service, underwent 
a minor operation and is now convalescing 
at home. 

i i i 

We are happy to announce that our 
genial evening manager, Juan de J. Al- 
monte, has returned to his office after a 
long absence due to illness. 


Tom Bashaw of the Chicago sound 
effects staff has announced his engage- 
ment to Miss Lois Robertson of that city. 
The wedding is set for April. 

i i i 

James A Thornbury, of Chicago’s field 
engineering division, has constructed an 
apparatus for demagnetizing wrist watches 
which have become magnetized by close 
contact with ribbon velocity microphones 
in the studios. It consists of a coil which 
is plugged into an AC outlet, a push but- 
ton, and a tiny compass. 

i i i 

J. F. Whalley, Chicago office manager, 
and auditor, has been appointed vice- 
chairman of the Advertising Media Group 
of the Seventh Credit Congress of Indus- 
try to be held in Chicago, June 21-24. 

The Script Division 

(Continued from Page 19) 

passed the scrutiny of the play-reading 
section, and other scripts which come from 
sources that indicate that they are likely 
to be usable by the company. Besides the 
general supervision of the Division and 
the assigning of work, he exercises an edi- 
torial function over as many of the more 
important programs as time affords, 
handles the bulk of correspondence from 
persons who wish to submit program 
ideas, maintains contacts with authors, 
agents, playwrights and play brokers and, 
when he is fortunate enough to have them, 
suggests his own program proposals. He 
is also called upon to join the vice presi- 
dent in charge of programs and the busi- 
ness, commercial and sustaining program 
managers for conferences on matters of 
general program interest, as well as re- 
garding specific programs. While he is a 
member of the Program Department, he 
is expected to, and does, avail himself of 
the advice and guidance of the Legal De- 
partment in a wide variety of matters. 


VOL. 5 APBIL, 1957 NO. 4 


NBC Britisher tells how he rode with the sovereign's 
escort in the coronation of the late King George V, 

N Englishman wlio rode in the coro- 
nation procession of the late King 
George V in 1910 has been discovered 
among the employes of the National 
Broadcasting Company in New York. He 
is George Malcolm, NBC’s genial host on 
the second floor of the studio section in 
Radio City. 

This tall Britisher was a trooper in the 
Second Life Guards stationed at Cumber- 
mere Barracks in Windsor when King Ed- 
ward died in 1910. With the news of the 
King’s death also came an order for the 
Second Life Guards to move to London, 
there to start preparations for the corona- 
tion of the new King, George V. 

When the period of mourning over the 
death of Edward VII had passed and Lon- 
don had begun to hum and buzz with 
preparations for the coronation, George 
found it quite exciting to be taking part 
in that great event. His company, being 
chosen to act as the escort to the new 
King, was stationed at Whitehall. They 
spent weeks of strenuous rehearsing. 

Footguards, composed of the crack 
regiments of the Empire and other 
branches of the army and navy, also 
took part in the preparations. 

“On Coronation Day, after in- 
spection,” said George, “we left Re- 
gent’s Park Barracks and proceed- 
ed to Buckingham Palace, carrying 
the royal standard. Thousands of 
people lining the streets gaped at us 
as we proudly rode by on our shiny 
black horses. We must have been an 
imposing sight, if I may say so my- 

“There were about four hundred 
of us in the Second Life Guards, and 
we were all mounted on black horses 
except the trumpeters, who rode 
gray horses. We troopers wore 
bright red jackets with gold facings,— 
steel cuirasses, white breeches and 
high black boots. On top of all this 
we wore heavy helmets topped with 
long flowing white plumes, glisten- 
ing like silver in the sun. Heaviest 
of all our equipment were fourteen- 
pound swords which we carried at 
attention. And believe me, those 
swords felt like tons of steel on your 
arm after awhile. 

“The trumpeters wore lighter uniforms 
with crowns embroidered in gold in front 
and back. They wore gold peak caps 
like jockey caps and carried silver trum- 
pets with long banners. 

“At Buckingham we formed up at the 
quadrangle inside the palace grounds, in 
two lines, one on each side of the royal 
carriage. We had a long wait there. It 
seemed as if we were waiting for hours 
and the uniform and all its accessories — 
about forty pounds — got heavier and heav- 

“We did nothing but stare at the gilded 
carriage before us. It was hitched to eight 
restless black horses flanked by an equal 
number of grooms in ancient dress of gold. 
Two footmen were perched on the rear. 
The driver, up front, wore a three-cornered 
black hat and a long gold coat, short 
breeches, black stockings and low, 
buckled shoes. 

“Finally, King George V and Queen 
Mary emerged from the palace escorted 
by foot guards. Following the salute by 

the trumpeters, massed bands of all the 
guards played ‘God Save the King’ as 
the procession started. The King and 
Queen seemed a bit nervous and excited. 
I don’t suppose anyone could remain calm 
in such an exciting atmosphere. 

“As we emerged from the palace 
grounds a terrific din of cheers from the 
oceans of people awaiting the procession 
blasted our ears. Crowds lining the route 
were held back by two lines of men — 
bobbies standing abreast of each other 
and, in front of them, foot guards within 
arms’ length of each other. In spite of all 
this one man managed to break through 
as we were going down the Mall in front 
of St. James’s Palace. He tried to shake 
the King’s hand, but he was stopped by 
one of the foot guards flanking the royal 
carriage. However, his patriotic efforts 
were rewarded by a nod from the King 
and a smile from Queen Mary. 

“The royal procession was headed by 
two outriders. Then followed an officer 
leading the procession. Behind, rode the 
Advance Guard of the Second Life 
Guards in which I was riding. Next 
came the soverign’s escort carrying 
the royal standard in front of the 
royal carriage. A party of Life 
Guards followed the carriage. Then 
came a connecting file of non-com- 
missioned officers representing all 
parts of the empire. The tail end of 
the procession was mostly composed 
of carriages hearing other members 
of the British royal family, and 
sovereigns, leaders, and representa- 
tives of other countries. 

“It took us almost an hour to 
reach Westminster .\bbey, about a 
mile from Buckingham, where we 
started. At Westminster we were 
greeted by another fanfare of trum- 
pets followed by another playing of 
‘God Save the King’ as the King 
and Queen entered the Abbey. 

“During the coronation we waited 
in formation in the court of \^’est- 
minster. From the Abbey stirring 
strains of music came forth. As I sat 
there on my horse, I could picture 
the King walking up the nave 
toward the coronation chair and 
{Continued on Page 15) 





Inaugurating the broadest program of 
experimental television ever undertaken 
in the United States, the National Broad- 
casting Company resumed their field tests 
on April 5, using the new RCA 441-line 

Programs are being televised daily 
from the highest point in Manhattan, the 
tower of the Empire State Building, where 
NBC has operated the only television sta- 
tion in New York City for the last four 
years. NBC has been on the air with tele- 
vision since 1931. 

Chief Engineer 0. B. Hanson said that 
the object of the new tests, representing 
the latest development in NBC’s years of 
television experiment, is to determine the 
home program potentialities of high defini- 
tion television. More than seventy-five re- 
ceivers, placed at selected points through 
the Metropolitan area, are being used by 
NBC’s expert observers to check quality 
of reception. 

The new RCA 441-line system has been 
in operation in the laboratory since last 
December, but the present tests are the 
first under practical field conditions. In 
similar tests of 343-line pictures as long 
ago as last summer, NBC engineers re- 
ported satisfactory reception as far as for- 
ty-five miles from the Empire State trans- 
(Continued on Page 15) 

/ * 

Pictured above is the NBC television antenna, 
over twelve hundred feet above the sidewalks 
of New York, atop the Empire State Building. 
This antenna, the highest in the world, is de- 
signed to transmit simultaneously television 
pictures and the accompanying sound. The 
energy radiated is concentrated within an 
area having a radius of fifty miles and in 
which television receivers are installed at the 
homes of NBC observers. This unusual an- 
tenna arrangement is known as a three tier 
array of horizontal half wave outlets. 


NBC Photo by Desfor 

Announcer George Hicks and Engineer Walter B. Brown 
look for that tiny dot in the South Seas from which they will 
broadcast a description of the eclipse of the sun next June 8. 

George Hicks, spe- 
cial events announ- 
cer, and Walter R. 

Brown and Marvin 
S. Adams, field en- 
gineers, will repre- 
sent the National 
Broadcasting Com- 
pany on the Nation- 
al Geographic So- 
ciety — U. S. Navy 
Eclipse Expedition 
to tiny, uninhabited 
Enderbury Island in 
the middle of the 
Pacific Ocean. From 
this coral-reefed dot 
of sand five thou- 
sand miles south- 
west of San Fran- 
cisco, the voice of 
Hicks will travel 
around the world next June 8 describing 
the gorgeous spectacle of a total eclipse 
of the sun over NBC networks. 

George Hicks left New York on April 
20 for Los Angeles. From there he sailed 
for Honolulu to join Engineers Adams and 
Brown, who left earlier to prepare the 

The Navy minesweeper Avocet will 
carry the entire equipment and personnel 
of the expedition from Hawaii to the 
South Sea Island. 

The NBC representatives will take more 
than four tons of broadcasting equipment 
and will set up a temporary radio station 
on the island for the eclipse broadcast — 
the only broadcast in radio history to orig- 
inate from a desert isle. The island sta- 
tion, WIOXAP, operating on an ultra high 
frequency, will have a power of twenty- 
five watts. From the island the broadcasts 
will be relayed through the sjhip’s trans- 
mitter either to San Francisco or Hono- 
lulu, depending on reception. 

In addition to high poles for the an- 
tenna, Brown and Adams are taking sev- 
eral gigantic kites with which they will 
experiment as vertical antenna supporters. 

The expedition is also taking along fish- 
ing tackle, as they will have three weeks 
on the island before the eclipse takes place 
and all hands are anticipating great sport. 

The eclipse broadcast will be heard on 
June 8 at 3:15 P. M., EDST from Ender- 
bury Island, the only vantage point for 
satisfactory observations of this important 
phenomenon- — the longest total eclipse of 
the sun in twelve hundred years. Several 
brief broadcasts from the ship and island 
will be made before June 8. 

Announcer Hicks is one of NBC’s most 
versatile special events announcers. After 
school days in Tacoma, Washington, 
Hicks tried a wide variety of occupations 
before he stumbled into broadcasting by 
sheer luck. While at school in Washing- 
ton, D. C., he answered an ad for a radio 
announcer. That was in 1928. Since then 
Hicks has broadcast from a submarine at 
the bottom of the sea ; described the flight 
of a squadron of army bombers from a 
cockpit of one of them ; traveled to Europe 
and back to cover the maiden voyage of 
the Normandie; broadcast the Easter Pa- 
rade through NBC’s “top hat” transmit- 
ter; covered the largest peace time maneu- 
vers of the U. S. Army; reported fights, 
wrestling bouts, track meets and conduct- 
ed numerous interviews with famous per- 

Brown and Adams are two of NBC’s 
crack field engineers. Brown, attached to 
New York headquarters, has handled the 
engineering end of countless special 
events, including the last NBC Eclipse 
Expedition of 1932 to Mt. Washington, 
the first broadcast from a submarine and 
the first from a streamlined train. He also 
has been engineer for NBC’s coverage of 
Poughkeepsie regattas and international 
yacht races. Adams has handled many spe- 
cial events for NBC on the Pacific Coast, 
including one from the newly constructed 
Golden Gate Bridge (see NBC SAN 
FRANCISCO, page 16). 

# * ■!(■ 

Have you bought your ticket for the NBC Spring 
Dance at the Roosevelt HoteL May 7? 

* * * 

Now is the time to join the NBC Athletic Asso- 
ciation. Sports for everyone. 

APRIL, 1937 



Election of Chairmen 

The newly organized NBC Athletic As- 
sociation is rapidly progressing toward its 
goal of organized activity in every sport 
in which employes are interested. At the 
meeting of the Association on March 22, 
chairmen were elected in all sports which 
will be organized this season. 

An Executive Committee also was or- 
ganized. It consists of the five officers of 
the organization, and the chairmen of the 
various sport groups. If at any time the 
number of chairmen becomes too large, 
they will elect five of their number to meet 
with the five officers as the Executive Com- 

Below is a list of the chairmen who were 
elected in the various sport groups. Em- 
ployes interested in any of these sports are 
advised to contact the chairman. 

Baseball — John Wahlstrom, Guest Rela- 

Tennis — Joseph Merkle, Guest Rela- 

Gym Classes (Women) — Suzanne Cret- 
inon. Operated Stations. 

Gym Classes (Men) — Harvey Gannon, 

Membership Committee; Charles Thur- 
man, Guest Relations; Selma Wickers, 
Program; Walter Moore, Press. 

Social Committee — Grace Sniffin, Treas- 
urer’s Office. 

Horseback Riding — David Van Houten, 
General Service. 

Bowling — George Milne, Engineering. 

Basketball — Archibald Blainey, Pro- 

Ping-Pong — John Mills, Guest Rela- 

Swimming (Women) — Mary Kennedy, 

Swimming (Men) — Adam Yung, Sta- 

Handball — Joseph Arnone, Engineer- 

Rifle and Pistol Shooting — R. M. Mor- 
ris, Engineering. 

Skating — Helen Winter, Treasury. 

Badminton (Women) — Katherine Hoff- 
meir. Sales. 

Badminton (Men)— Lee B. Wailes, 
Operated Stations. 

Golf — Frank Jones, Artists Service. 

The Constitution 

At a meeting on April 5, several sub- 
jects of interest to all employes were con- 
sidered. President McElrath discussed the 
use of the dues. These are to be collected 
from each member at the rate of one dol- 
lar a year. President McElrath stated; 

“The money thus collected will be used 
to support all the sports, with the greater 
part of it going to those sports most in 
need of financial assistance.” 

Miss Grace Sniffin (Treasurer’s), chair- 
man of the Social Committee, announced 
plans for a dance to be held May 7, 1937, 
at the Hotel Roosevelt. Basketball and 
bowling were deferred until next fall, as 
they are primarily winter sports. George 
Milne (Engineering), announced an open 
bowling night for men and women tenta- 
tively set for April 20. Last, but not least, 
the constitution and by laws of the or- 
ganization were read. The most important 
of these, dealing with organization and 
membership, are; 

“The object of the organization shall be 
as follows; 

A. The formation of groups and teams 
in each branch of sports and games in 
which members of the National Broad- 
casting Company are interested. 

B. Regular meetings shall be held at 
5; 15 o’clock on the evening of the first 
Monday of each month. The regular meet- 
ing in the month of March shall be the 
annual meeting. Special meetings may be 
called by the President to consider such 
matters as are listed in the call. Copies of 
the call shall be distributed to all offices 
in the company. 

C. Active members shall comprise reg- 
ular employes of the National Broadcast- 
ing Company, who shall apply for mem- 
bership and shall be certified by the Mem- 
bership Committee. 

Membership to Date 

The membership committee reports 
that one hundred and seventy-nine NBC- 
ites have joined the NBC Athletic Asso- 
ciation as of April 14. Those wishing to 
join the Association will please contact 
C. H. Thurman, Guest Relations; Selma 
Wickers, Program, or Walter Moore, 

Join now and take advantage of the op- 
portunity to participate in the Athletic As- 
sociation’s summer activities. 

Horseback Riding 

Chairman David Van Houten reports 
that there was a large turnout at the first 
ride of the riding group. To be exact 
there were twenty-three equestrians on the 
Central Park bridle path on the evening 
of April 7. Although the group included 
a number of beginners, there were no falls 
or other casualties except a few sore spots 
the next day. 

The NBC Athletic Association has ob- 
tained a special rate of $1.50 for an hour’s 
ride from Aylward’s Riding Academy, 32 
West 67th Street. Instruction is given to 
beginners without extra charge, and it is 
hoped that more beginners will turn out 
in the future. 

Mr. Van Houten is planning to form 
riding groups in Long Island, New Jer- 
sey, Brooklyn, Westchester and Manhat- 
tan with the advent of daylight saving 
time. He doesn’t anticipate any difficulty 
in securing a special rate of one dollar 
per hour at the out-of-town riding acade- 

— Photo by Jack McGhie 

Frank Lepore, Press, yells for help as Adam Yung. Jr., chairman in charge of swimming, pushes 
him off the diving board of the Parc Vendome pool during the natators’ first gathering at which 
over seventy NBCites and their friends were present. 



'"Quotation Marks" 


. And it won’t be long before the Paris Editor of Harper s Bazaar will 
sit in a studio in Paris and broadcast via NBC the semi-annual Paris fashions 
with illustrations. Over three thousand miles of sea, and thousands more of 
land, the living mannequins will come — to you in Hollywood, to you in 
Cheyenne and Cape Cod and Key West — twirling their heads and swirling 
their skirts on the little screen over your radio.” 

— Harper's Bazaar, April, 1937. 


. . The guides themselves are exceptionally well versed in all phases of 
broadcasting. Before they don a uniform and attempt to explain radio to visi- 
tors they are required to go through a course of instruction enabling them to 
answer any questions put to them. Studios, power rooms, air conditioning 
plants, recording laboratories and technical exhibits are an open book to 
them and they are ever ready and willing to impart their large fund of in- 
formation about broadcasting to the people who tour the studios daily. 

“They are personable, intelligent young men with a large acquaintance 
among the great of radio, in addition to their technical knowledge. Their dis- 
cussions of broadcasting during each tour have a flavor of excitement and 
showmanship. They know the latest news of the studios. They are well ac- 
quainted with the stars they meet in studios and corridors. Information such 
as this lends a touch of human interest to each tour.” 

— Music in the Air in The Highway Traveler, February, 1937. 

* * * 


“Radio itself is making attempts to encourage amateur music-making, not 
only through actual music lessons broadcast by teachers, but also by urging 
participation on the part of listeners at home. How many people have joined 
"the “community sings” I do not know, but I am familiar with the preliminary 
results of the NBC Home Symphony, a program devised by Ernest La Prade 
for amateurs who may enjoy playing their own instruments at home with the 
radio orchestra. 

“The method is extremely simple. The programs are announced in ad- 
vance so that each listener may buy the music for the instrument he wants to 
play. At the beginning of each program “A” is sounded, to allow opportunity 
for tuning string and wind instruments. For a few seconds before each piece 
the player at home hears a metronome beat indicating the tempo, and after 
that it’s every man for himself. Certainly this is an example of music (or 
discord) for its own sake, without any motive of exhibitionism. 

“Almost all the letters Mr. La Prade has received refer to the broadcast as 
‘our’ program.” 

— Better Days for Music, by John Tasker Howard. Harper’s, April, 1937. 

The NBC Home Symphony is heard every Saturday at 6:35 P. M., EST, on the 
NBC Blue Network. 


by Frances Scully 

I guess it’s spring that’s really respon- 
sible but two members of the Hollywood 
studios turned song writers and supplied 
the lyrics for some tunes you’ll probably 
be bearing. Joe Alvin of the Hollywood 
Press Department turned out One Perfect 
Night with music by Josef Koestner for 
Marion Talley, which she sang on her pro- 
gram Easter Sunday. Joe Thompson, who 
was recently transferred from San Fran- 
cisco, collaborated with Jack Meakin of 
San Francisco on The Little Man With the 
Big Stuff and with Edna Fisher, radio 
artist of San Francisco, on The Dream in 
My Heart. 

i i i 

With his first story Tomorrow’s Head- 
lines bought and under way at RKO as a 
motion picture, Walter Bunker of the Pro- 
duction Department just sold his second 
writing effort Behind the Mike to Univer- 
sal. Bunker worked with two seasoned 
scenarists on preparing the script and al- 
though he won’t receive screen credit he’s 
very happy about it all. 

1 i i 

Now for our new Hollywood additions. 
Noel Corbett, transferred from San Fran- 
cisco to Hal Bock’s Press Staff in Holly- 
wood. Helen Aldrich, who was previously 
with Remington-Rand in Honolulu, is 
popular Tracy Moore’s secretary now, and 
with Nataline Halliday resigning from the 
Engineering Corps Kathryn Phelan, a 
newcomer to radio, got the spot as Donald 
de Wolf’s secretary. Nataline hasn’t de- 
serted the engineers, however. 

i i 1 

Hal Dieker of the Sound Effects De- 
partment is the proud father of a baby 
girl born March 13 at the Hollywood Hos- 
pital. Judith Rae, as the Dieker heiress 
will be called, is the first arrival in the 
Dieker family and papa Hal is still beam- 
ing about it. 


Cleaning up one of the studios, Claude 
Ferrell found a cigarette case inscribed 
“Just Another Case of Father to Son,” 
which didn’t mean a thing to Claude. But 
when Doug Fairbanks, Jr., hopped around 
to claim it, Claude discovered that it was 
solid gold, a product of Cartier’s. London, 
and young Doug’s most prized possession. 

i 1 i 

Walter Baker is pretty blue these days. 
Robbers broke into bis apartment and 
made away with the traveling case which 
was presented to him as a parting gift 
from the boys and girls in San Francisco. 

It’ll all depend on his screen test 
whether a practical joke will be the cause 
of Russell Hudson deserting the Mail Di- 
vision to seek laurels on the screen. It 
happened one night when auditions were 
being held for the Haven MacQuarrie 
show. ‘ Do you Want to Be an Actor?” The 
boys in the control room thought it would 
be a joke to call Russ’s name, which they 
did . . . and Russ took them up on it. Given 
lines to read, he won a spot on the follow- 
ing Sunday’s show and now a screen test 
at Warner’s has been promised him by 

i i i 

The big match is on and by the time 
the Transmitter is off the press the bad- 
minton champion of the Hollywood studios 
will be named. Tbe date for the finals is 
set for April 19. with Myron Dutton of the 
Production Department in charge. So next 
month we’ll be able to give you full details 
and the names of the winners. A badmin- 
ton court has been erected atop the studio 
and early morning finds earnest players 
hard at work swinging away the same as 
after hours in the evening. NBC Holly- 
wood is definitely going badminton! 

APRIL, 1937 





Ken R. Dyke, former general advertis- 
ing manager of the Colgate-Palmolive- 
Peet Company and prominent in national 
advertising organizations, was appointed 
Eastern Division Sales Manager on 
April 1. 

Mr. Dyke, who recently returned from 
a six months’ trip to the Far East, re- 
signed his post with the Colgate-Palm- 
olive-Peet Company last July. Previous to 
that he was vice-president in charge of 
sales promotion for the Johns-Manville 

Mr. Dyke is widely known in advertis- 
ing and selling circles, having been chair- 
man of the board of the Association of 
National Advertisers, a director of the Ad- 
vertising Research Foundation and a di- 
rector of the Advertising Federation of 

Easter Crowds Boost 

NBC Studio Tours 

C. H. Thurman, manager of Guest Re- 
lations, reports that tourist traffic through 
the NBC studios in Radio City reached 
an unprecedented peak for Easter week- 
end with 7,087 persons making the trip 
through our headquarters. The total is an 
increase of approximately 33 per cent 
over the same Saturday-Sunday period for 

There was a notable increase in traffic 
through the studios during the Easter holi- 
days caused by an influx of vacationing 

A wide doorway between the New York 
Museum of Science and Industry and the 
mezzanine floor, where the tours begin, 
was opened on April 3. It will facilitate the 
flow of tourists from one point of interest 
in Radio City to another. 

by Alan Kent 

We are not generally much given to 
belligerence in any form, but even the 
mildest mannered of us cannot resist at 
times the urge to purple slightly at the 
jowl and make indignant noises. Such an 
impulse has found us much too weak to 

Hence, we should like to say that we are 
pretty sick and tired of having energetic 
and destructive young citizens going about 
knocking holes in NBC’s walls and mov- 
ing people and furniture in and out, ad 
libitum; putting in doorways where cor- 
ridors would be much better left alone to 
brood in unbroken solidity; scattering 
plaster about willy-nilly to be tracked 
around in semi-attractive patterns by 
NBC’s heels (leather) (rubber) (round) 
(just plain) . 

What with all the architectural breaches 
in our revered hallway’s breastworks, and 
the resultant movings hither and yon it 
has reached the point where one never 
knows, when one comes to work, whether 
one will be able to find one’s desk or be 
forced to play eenie-meenie-minie-mo with 
every doorway in the joint. As for trying 
to put the finger on someone, one knows, 
it has become close to impossible unless, 
of course, one has the patience of a Sus- 
taining Tenor and the nose of a Studio 
Patrolman. One goes barging into what 
should be Dr. Frank Black’s office, and 
what does one find? Not Dr. Frank Black 
at his harpsichord, but one of those afore- 
mentioned energetic young iconoclasts 
making passes at a lot of nude steel lath. 
The harpsichord is cowering in a corner. 
Dr. Black is under the harpsichord. 

What’s a man to think? Have we so lost 
ourselves in the wheels of flux and 
“Change-For-The-Better” that we must 
countenance upheaval on every hand with 
no thought to the sanctity and sentimental 
affection one has for one’s altar home? 
Why, one hardly has time to wear a heel 
rest in one’s desk! And it’s all so swift — 
like and unexpected to boot. 

As witness: A stand-by studio usually 
gives an excellent imitation of a sepul- 
chre, so excellent an imitation that one 
expects to enter a standby with no thought 
of being disturbed. Not so now. The other 
evening we had just blissfully parked our 
ample hips and our Anthony Adverse of 
mimeographed sheets for a quiet game of 
“Button, Button, Who’s Got The Net- 
work?” when our pencil pushings were 

NUMBER 26,000.000 ON 


Although she has been with NBC only 
a month Martha Carlson has already 
made headlines and the N. Y. Sales De- 
partment. where she is secretary to Wal- 
ter E. Myers. 

On the evening of April 5 Miss Carlson 
was notified that she had the distinction 
of being the twenty-six millionth person 
to get a social security card. The follow- 
ing morning she was rushed to Baltimore 
where she was greeted by Frances Per- 
kins and other W'ashington notables who 
were heard with her on a special broad- 
cast commemorating the occasion. 

Miss Carlson is a graduate of Hunter 
College. Before coming to NBC she was 
secretary to Dale Carnegie, radio speaker 
and author of the best-seller, “How to Win 
Friends and Influence People.” 

abruptly interrupted by an apparition in 
white, tastefully festooned with assorted 
tools, buckets and a grim expression. 

He looked vaguely like something out 
of a hang-over that hadn’t quite had sense 
enough to be frightened away by tomato 
juice. To prove to ourselves that he wasn’t 
a ghost we tried to poke a finger through 
him. We don’t think he was a ghost. As a 
matter of fact, our ghost became quite 
bitter over the finger-poking and, after we 
had picked ourselves up off the floor, we 
got to thinking that something ought to he 
done about this knocking down of walls 
and movings about. However, on second 
and more reflective thought, we decided 
that maybe it would be best to leave things 
as they are. 

But, as you can see, things don’t stay 
as they are. And there you are. Or are 






Augustus Sisko was promoted from the 
Mail-Messenger Section to the Production 
Division on April 1, 1937. Sisko joined 
NBC a year ago. He is a graduate of 
Stuyvesant High School and is now at- 
tending C. C. N. Y. in the evening. 

1 i i 

Burton M. Adams, guide, who came to 
NBC on June 15, 1936, with a sheepskin 
from Pennsylvania University, has been 
promoted to the Station Relations Depart- 
ment to fill the post of receptionist va- 
cated by Otto Brandt’s promotion to a 
higher position in that department. 

Mr. Brandt started as a page three years 
ago. He became an office clerk and as- 
sistant supervisor in the uniformed staff 
before joining Station Relations. 


Miss Florence Cunningham is now sec- 
retary to F. Richard Anderson of Station 


Emanuel Horowitz, page, has been pro- 
moted to News and Special Events as a 
typist, April 1. He has been with NBC 
about six months. 

Frank Giblin, who proudly claims the 
Bronx as his home and birthplace, joined 
the Mail-Messenger Section March first 
last. Just graduated from Roosevelt High 
School, it was his first job. A month later 
he was promoted to Clay Morgan’s office. 

Frank’s hobby is song-writing. Recently 
he sang one of his own compositions. To- 
morrow, on the Magic of Speech program. 
He also has done a bit of acting on Miss 
Vida Sutton’s programs. 

1 i 1 

Leon Leak, Guest Relations, is the most 
recent graduate from Dan Russell’s an- 
nouncing class to the New York Staff of 
announcers. During the past few months 
he has been heard on the air occasionally 
as an apprentice announcer during his 
spare moments. 

Leak came from Bay Minette, Alabama, 
to Radio City in 1934. Since then he has 
been a page, a guide, a set-up man and, 
more recently, an assistant guide super- 
visor, and also a student at Columbia. 
i i 1 


With hollow footsteps for sound effects 
Agnew T. Horine of the sound technicians’ 
staff walked down the aisle of the Little 
Church Around the Corner on April 8 to 
slip a little white gold band studded with 
diamonds on the finger of Miss Mildred 
Upchurch of Rome, Georgia. 

Mrs. Anne Upchurch McNally, sister 
of the bride, was bridesmaid, and Clement 
J. Walter, Sound Effects, was best man. 
Among those present at the informal wed- 
ding were Mr. and Mrs. Harold Saz, Mr. 

and Mrs. H. Weston Conant, Fred 
Knopfke, Walter McDonough, Manny 
Segal and Mrs. Ray Kelly. Several other 
friends and relatives of the bride and 
groom were present. 

So that his colleagues at NBC could at- 
tend the reception, Mr. Horine deferred 
it until Saturday, April 10. It was a gay 

1 i i 

Jack Fraser marched under an arch of 
microphones held by announcers Ben 
Grauer, Robert Waldrop, Stuart Metz and 
Jack McCarthy to say, “I do” to Miss Bet- 
tie Glenn, publicity woman, in the Little 
Church Around the Corner on April 8. 
Dozens of NBCites, and other friends and 
relatives of the couple were present at the 
wedding and the gay reception that fol- 
lowed at the Ritz Bar. 

Mr. and Mrs. Fraser are living at Forest 
Hills, Long Island. 

1 1 i 

Miss Natalie Tait, secretary to F. E. 
Spencer, Jr., Sales, was married to Robert 
D. Bogert of Englewood, New Jersey, on 
April 3. The wedding took place in St. 
Andrew’s Church in Yonkers. 

Mr. and Mrs. Bogert have just returned 
from a honeymoon trip to the South and 
are living in Englewood. 

1 1 i 

Stork News; 

Harold E. Bisson, Promotion Division, 
became the father of a baby girl on April 
5. That makes two for Mr. Bisson — a boy 
and a girl. 



Jack Wyatt, guide and announcer-in- 
the-making, writes us that he is on a “tour 
of the Middle West” during his vacation. 
When he wrote us he was in Chicago visit- 
ing relatives and the NBC studios in the 
Merchandise Mart. 

i i i 

Guides Stockley Plummer and Robert 
Armstrong are the latest vacationists to 
succumb to Florida’s attractions. 



Robert W'hite, Guest Relations, has re- 
signed to become a junior salesman for 
Bowey’s, Inc., N. Y. The Goddesses of 
Fate were kind to him when they sent C. 
W. Hutchinson, an NBC client and sales 
executive of Bowey’s, Inc., on his NBC 
Studio Tour. Mr. Hutchinson was so im- 
pressed with Bob’s enthusiasm, personal- 
ity and ability to express himself clearly 
that he asked NBC to “lend” him Robert 
White for some radio merchandising work. 

(Continued on Next Page) 

Japanese Royally take the NBC Studio Tour. Shown above are, from left to right: Her Imperial 
Highness, Princes Chichibu, Walter Koons, Press, in charge of the NBC welcoming arrangements 
and His Imperial Highness, Prince Chichibu, watching guide Edward Keller demonstrate the 
oscillograph tubes which show the inside workings of a receiving set. The imperial Japanese 
party stopped in New York on their way to London for the Coronation. 

APRIL, 1937 


Upshot: Bowey’s liked him and his work, 
and asked him to join their sales staff. 

Bob is only twenty-two. He joined NBC 
in May, 1935, as a mail room clerk. 

i i 1 

Richard Eastman resigned from the 
Mail Room on March 31 to join the script 
department of Blackett-Sample, Hum- 
mert, Inc. 


Robert Cutler, Statistics, has resigned to 
join the office of Skidmore & Owings, ar- 
chitects. During his four years with NBC 
he continued his work as an architect. He 
gained recognition last December when he 
won a prize for a design of a building for 
the New York World’s Fair of 1939. 


Gar Young, who joined NBC in 1932, 
resigned from the Promotion Division, 
April 15, to join the Hearst International 
Advertising Service. 

William R. P. Neel, Press, has been ap- 
pointed to replace Mr. Young as editor of 
the NBC Trade News Service. He will 
have charge, of the distribution of all news 
concerning the company’s activities to the 
radio, advertising and industrial trade 
press. Mr. Neel has been with NBC two 


Edward D. Keller, who joined the Guest 
Relations staff about a year ago, resigned 
on April 15 to join the publicity depart- 
ment of Rockefeller Center, Inc. While at 
Princeton Keller wrote a thesis on radio 
and education which landed him a job at 
NBC. During his short stay with us he 
rose from a page to a guide, and finally 
to guide instructor. 

Before leaving he let us in on a secret 
— his engagement to Miss Ruth Dosch. It 
is to be announced on April 24 at the 
home of Miss Dosch’s parents in Cald- 
well, New Jersey. 

i i i 

Glenn Morris, 1936 Olympic Decathlon 
champion, who joined the News and Spe- 
cial Events Division last fall, resigned on 
April 8 to go to Hollywood. He is under 
contract to play the role of Tarzan in a 
new series of jungle melodramas based on 
the Edgar Rice Burroughs stories. 

1 i i 


Miss Amelia Umnitz, formerly women’s 
fashion editor of Pathe News, New York, 
has joined the Press Division as assistant 
to Fashion Editor Betty Goodwin. 

Miss Umnitz comes from Erie, Pa., 
where she started her journalistic career 
on the Erie Dispatch-Herald. From there 
she went to Macfadden Publications; 
thence to Pathe News. She was educated 

in Chicago schools and the National Con- 
servatory of Music in Paris. 

Miss Umnitz is the author of a book 
for children called Music Begins at Two 
and several stories and articles for maga- 
zines. She is also a composer, having ar- 
ranged the music for two of Cornelia Otis 
Skinner’s productions. Empress Eugenie 
and The Loves of Charles //. 

i i 1 

John R. Carnell, formerly with the Gen- 
eral Ice Cream Corporation, has joined 
the Statistical Department. He comes from 
Albany, N. Y., is a Phi Kappa Psi and a 
former classmate of script-writer Richard 
Leach, Dartmouth ’32. 

i i i 

Jesse Butcher, former CBS publicity 
director and more recently a partner in 
the radio production and talent manage- 
ment firm of Bruce Chapman-Jesse Butch- 
er, Inc., has joined the Station Relations 
Department. He will do contact work with 
NBC network stations and fulfill other spe- 
cial assignments. 

Mr. Butcher came to radio from the 
newspaper field, having been on the edi- 
torial staff of the New York Times for 
seven years and later heading that paper’s 
news syndicate. 

i i i 

Robert Friedheim, formerly assistant 
manager of WMBH, Joplin, Missouri, has 
joined the Electrical Transcription Serv- 
ice Division as assistant to Frank Chizzini. 
Mr. Freidheim’s job will be selling and 
sales promotion. He was in the newspaper 
field before joining WMBH, where he was 
on the staff four years. 

Reginald Stanborough has joined .Sten- 
ographic as a member of the night staff. 

i i i 

Robert Massell and John Morrison are 
recent additions to the Mail Room force. 

i i i 

Miss Florence Mecca has joined the 
Auditing Division. 

i 1 i 

Miss Victoria Geiger is secretary to C. 
W. Farrier of the Television Division. 

i i i 

New members of the Guest Relations 
staff are: 

George Olenslager, a native New York- 
er, who comes to us from the department 
store business. He attended Stuyvesant 
High School and C. C. N. Y. 

Gilbert Ralston, from sunny California, 
comes to Radio City after working in glass 
manufacturing in Mexico. He has been an 
actor in radio. 

Joseph Wilkinson, another New Yorker, 
comes to NBC from Columbia U. 

George De Pue, Jr., of Phillipsburg, 
N. J., was educated at Muhlenburg Col- 
lege and N. Y. U. He has had experience 
as a radio actor over station WEST in 
eastern Pennsylvania, where he worked 
with Sears, Roebuck & Co. 

Wm. Meier of Flushing, N. Y., from 
the publishing business. He went to school 
in Flushing. 

J. Buss Ward is a native of St. Louis. 
He went to the Stony Brook Prep School, 
Long Island, and worked on ships that 
took him down the western coast of South 

(Continued on Page 17) 

— NBC Photo by Deifor 

Pictured above are promising members of the New York announcing school and their mentor, 
Dan Russell, during -a recent broadcast of the ABC of NBC series. From left to right: Arthur 
Garbarini, page; Dan Russell, George Hayes, former page now in the night program managers 
office, and Jack Wyatt, guide. 



by J. A. Aull 

Although we always are loath to chalk 
up a failure and in spite of the fact that 
Philadelphia has musical talent second to 
none in the country, KYW is forced to 
admit that it is unahle to unhole a single 
singing mouse. After conducting one of 
the most intensive mouse hunts ever seen 
hereabouts, the best we could produce was 
a waltzing rat. However, we are keeping 
an eye on the rat so that when television 
comes along we will again be able to look 
the world in the face. 

1 i i 

Speaking of singers, lovely Carlotta 
Dale, the featured songstress with the 
KYW Top Hatters, is in Oncologic Hos- 
pital undergoing treatment as the result 
of an automobile aceident last summer. 
Trying to keep her amused, in addition to 
all the artists who drop in to see her, are 
a pair of ducklings that waddled in one 
day last week with Peggy Madison. 

1 1 i 

Station Manager Leslie Joy has added 
two more committees to his already long 
list of civic duties. Mayor Wilson has 
asked him to serve on his Executive Com- 
mittee for the 150th Anniversary Celebra- 
tion of the Constitution of the United 
States, which will be held in Philadelphia 
this summer; and the Red Cross has in- 
cluded him on the sub-committee on com- 
munications for the South Eastern Penn- 
sylvania Chapter. 

i i 1 

Unable longer to withstand the call of 
Spring and baseball, Kerby Cushing, 
KYW’s sports reporter, hiked off to Flor- 
ida late last month for a ten days’ stay in 
the Phillies’ training camp at Winter 
Haven. Chick Kelly, his erstwhile silent 
partner, did the pinch hitting for him on 
his regular evening program. 

1 i i 

Peggy McHale, secretary to Jack Ham- 
mann, national sales representative of 
NBC in Philadelphia, and Betty Dickert, 
secretary to Leslie Joy, are co-authors of 
a thriller radio program, “Massy Harbi- 
son,” which was aired successfully last 
month by the Philadelphia Club of Adver- 
tising Women. Of special interest to lis- 
teners was the Indian sign language skill- 
fully written into the script. 


Peggy Farnsworth, who was relief sec- 
retary last September for Ralph Sayres, 
sales director, has returned to the fold as 
official secretary to Jim Begley, program 

The plot of ground on which the RCA 
Building stands is entirely surrounded by 
a copper strip set into the sidewalk. This 
copper strip extends from the building 
line on Sixth Avenue to the building line 
on Fifth Avenue. At intervals are small 
copper plates which read as follows: 
“Property line of the trustees of Colum- 
bia University. Crossing is by permission 
only, which permission is revocable at 
will.” Ever notice? 

i i i 

Jack Wahlstrom came back from that 
Miami vacation sporting a nobby tan. . . . 
The NBC Stamp Club exhibit on the Mez- 
zanine attracts a great deal of attention 
from the guestourists. . . . Station WFBC 
in Greenville, South Carolina, writes its 
business letters on pressed cotton station- 
ery. . . . Don Lowe had a letter from Tshi- 
kapa, Africa, recently, stating that despite 
the fact the natives could not read, write 
or speak English or French — they had 
voted him their most popular announcer. 
. . . The Guest Relations staff includes a 
FLOOD in the Main Hall; a LEAK on the 
Mezzanine, and a PLUMMER in the lock- 
er room Robert Mitchelltree, who helps 

hold down the Main Hall Information 
Desk, constructed his own television re- 
ceiver back in 1931. It produced a one and 
a half inch square, red and black picture, 
with about 60 lines to the inch. . . . Henry 
Weston, former guide, had his picture in 
the New York Times not long ago, model- 
ing a uniform of the type which will be 
worn by World’s Fair Guides in 1939. 

i i i 

George Hicks writes left handed. . . . 
Reservations are pouring in for the Ath- 
letic Association dance at the Roosevelt 
on May 7. ... A visitor, evidently pos- 
sessed of great foresight, stopped by 
Guest Relations to ask for tickets to Rudy 
Vallee’s program of May 6, which will 
come from London. Seems he was going 
over for the Coronation, too. . . . Every- 
body’s busy making vacation plans. Me, 
too! Goom bye! 

— Walter Moore. 

Roy Shield, Chicago musical director 
and conductor of the Chicago NBC Sym- 
phonic Hour, organized and directed nine 
different orchestras before he was out of 
his teens. His father was a railroad man 
who was being transferred constantly 
from one town to another, and Roy got 
the young musicians together in each of 
the places the family lived. 



by Charles Anderson 

Snow and more snow. Glenn Glasscock, 
and engineers Bob Owen and Perry Pere- 
grine were late getting back from a spe- 
cial ski broadcast atop Berthoud Pass. So 
late, in fact, that their wives and friends 
decided something should be done about 
it. Whereupon a rescue party set out from 
Denver determined to find the lost men. 
Imagine their surprise when they returned 
home safely, amused to hear of the con- 
sternation they had caused. History 
doesn’t relate what happened to the res- 
cue party. 

i i , i 

A. E. Nelson, KOA’S manager, is back 
hard at it after a short trip to the South- 
west on business. 

i 1 i 

Derby Sproul of Continuity had a blow- 
out and found himself in the ditch with 
the car up-side-down. Derby crawled out 
a little shaken but none the worse for 
wear. Luck? 

i i i 

A dinner was held Saturday, April 10th, 
celebrating the third year of Mr. Nelson’s 
management of KOA. The party was a 
great success. The scene: Denver’s Cos- 
mopolitan Hotel. 

i i i 

What shall it be “HO,” “0” or “00” 
gauge? That is the question. Someone 
started all this by buying a magazine de- 
scribing model railroads. I think Bill 
Stulla, announcer, did the dirty work. 
Billy and this writer are ready for that 
padded place after looking over the cata- 
logues. Derby Sproul is about as bad, too. 
If we had our way we’d build a model 
railroad right in Studio A and let it run 
out in the hall and down to the Main Con- 
trol Room. However, it ain’t bein’ done 
these days, so we’ll have to build them at 
home. All aboard! ! 

i i i 

Thelma Erickson, Sales, drew the as- 
signment to present our home town star, 
Jean Dickenson, with roses, when she ar- 
rived the other day. She spoke her piece 
and did it very nobly, indeed. “Page, hand 
me those other roses, we’ll make this an 
endless chain.” 

E. P. H. James, Promotion Manager, is 
co-author of a book now on sale, “The 
Technique of Marketing Research,” pub- 
lished by McGraw-Hill Book Company, 
Inc. It is the first comprehensive text-book 
on the methods and principles of market 
research, which play such an important 
part today in selling and distribution. 

APRIL, 1937 





The C. F. O’Neill Monday Public 
Speaking Group convened on March 29 
at the Hotel Wellington’s Moderne Room 
where, with the aid of “a musical special- 
ist to help you digest your food,” interest- 
ing short talks, and an easy air of infor- 
mality, they held a “graduation” dinner. 

After the dinner members of the group 
met in speech competition. The speeches 
ranged in subject matter from the random 
thoughts of a preoccupied engineer, ca- 
nary-colored waistcoats for men, and pro- 
hibition hair tonic, to a lesson on house 
buying. The two best talks were selected 
by the seventy-two guests present. First 
prize, a comic cartoon of the speaker 
drawn by “Jolly” Bill Steinke went to en- 
gineer Allen A. Walsh; second prize to 
engineer George M. Nixon. 

Guest speakers of the evening were 
Dwight G. Wallace, 0. B. Hanson, Frank 
Jones, Walter G. Preston, Jr., and Harry 
Sadenwater of RCA. Toastmaster was 
Raymond Guy, Radio Facilities Engineer, 
whose recollections of a twenty-four years’ 
acquaintance with Mr. Hanson told of the 
days when they were both preparing to be 
Marconi wireless operators, of the time his 
ship was torpedoed, and of their friendly 
rivalry fifteen years back in this new ex- 
periment called “broadcasting.” 

The “musical aid to digestion” was 
given by Pat Casey as the roving trouba- 
dor who, with his accordion, furnished 
songs and stories. There was a unanimous 
demand for a song from Gustave Rosier, 
Engineering, who sang Auf du Lieber Au- 

Among those present were Mr. and Mrs. 
Vincent G. Gilcher, Mr. and Mrs. B. Fre- 
dendall, Mr. and Mrs. George McElrath, 
Mr. and Mrs. George Milne, Mr. and Mrs. 
Raymond Guy, J. Gavron, Mr. and Mrs. 
George Nixon, Mr. and Mrs. Alan Walsh, 
Mr. and Mrs. Stanley Peck, Harry Tunick, 
Mr. and Mrs. W. A. Fitch, Mr. and Mrs. 
L. D’Agostino, Mr. and Mrs. M. Jacobson, 
C. H. Campbell, Don Whitemore, and Mr. 
and Mrs. Robert Morris, all gentlemen of 
whom were members of the class. 

Other guests present were Mr. and Mrs. 
W. C. Duttera, Mr. and Mrs. W. A. Clarke, 
W. A. R. Brown, Mr. and Mrs. Roy 
Holmes, Edward M. Lowell, Mr. and Mrs. 
John Seibert, Mr. and Mrs. Robert Close 
and Mr. and Mrs. David Van Houten. • 


You can ge» complimentary tickets to the NBC 
Studio Tour by presenting your NBC employe's 
card at the Guest Relations Division. 

National Music Week, celebrated an- 
nually throughout the United States to 
honor American composers, will be ofifi- 
cially opened by David Sarnoff as chair- 
man of the National Music Week Com- 
mittee in an address during the Magic 
Key of RCA program Sunday, May 2. 
In opening the fourteenth annual obser- 
vance of Music Week, Mr, Sarnoff will 
explain its purposes and invite all local 
communities in the nation to participate. 

“Foster Local Music Talent” will be the 
slogan of the National Music Week, from 
May 2 to 8, during which more than fifty 
regular NBC programs will observe the 
national celebration. During the ensuing 
week special programs originating from 
the outstanding local music festivals in the 
country will also be heard on the air. 
Among the local music festivals to be 
broadcast will be the seventieth anni- 
versary program of the New England Con- 
servatory of Music; the spring season of 
the Metropolitan Opera; the Peabody 
Conservatory of Music Chorus; the In- 
dianapolis Grand Piano Festival, and the 
Boston Pop Concerts. 

* # # 

Have you bought your ticket tor the NBC Spring 
Dance at the Roosevelt Hotel, May 7? 

* # * 

Now is the time to join the NBC Athletic Asso- 
ciation. Sports ior everyone. 






• V*' 


. \ 





“Jolly” Bill Steinke drew this of Allen Walsh 
for making the best speech at the Public 
Speaking Group’s banquet. 

by Edwin Loudon Hooker 

TEN YEARS AGO — Graham Mc- 
Namee’s book “You’re on the Air,” had 
just been published with an introduction 
by Heywood Broun — Milton Cross’s fa- 
vorite dessert was toasted cocoanut pie — 
“Cheerio” was just becoming known — 
and for the first time the seven stations of 
NBC’s new Pacific Coast network was 
linked with the East for Calvin Coolidge’s 
address to a joint session of Congress. 


Again this Spring Alan Kent is receiv- 
ing goodly supplies of Swamp Maple Buds 
from a Bridgeport, Connecticut ad-mire- 
er. She continues to remain anonymous. 

1 i 1 

And if you don’t think our “No Eating 
in Studios” signs are taken literally, how 
about the local drug store clerk who re- 
fused to deliver an order for razor blades 
and glass tumblers to the “Believe-It-Or- 
Not” Ripley show, after he discovered 
they were to be eaten by a glass and razor 
blade eater on Ripley’s program several 
weeks ago? 


Ross Martindale, popular young guide, 
continues to go places. He is the only mem- 
ber of his group to be listed in the new 
company telephone directory. 


“It would be the crowning glory of my 
life,” said one announcer, “if they would 
only send me to London for the Corona- 

i i i 

Bill Paisley of the New York Music De- 
partment tells us he is about to have an- 
other song published. “It’s about love,” 
says Bill, “because this is Spring, and in 
the Spring a young man’s. . . .” Oh, well! 
i i i 

As the engagement of Jack Costello, 
popular young announcer, and Miss Mary 
Sullivan of Minneapolis has been known 
for some time, we can only emphasize the 
fact, offer our felicitations, and point out 
that the happy event will occur sometime 
in June — “That is,” says Jack, “if the 
wherewithal is forthcoming.” 
i i i 

The wedding of Theodore Thompson of 
General Service and Sybil Hutlin on May 
first will climax a courtship that began 
when Ted. a Dartmouth undergraduate, 
met Miss Hutlin at a Vassar prom. 




Published for and by the employes 
of the National Broadcasting Company 
from coast to coast. 

VOL. 3 APRIL, 1937 No. 4 









EDWARD D. KELLER Guest Relations 

ORVILLE HOWLAND Guest Relations 

FRANK W. NESBITT Guest Relations 

MILDRED L, JOY General Library 

JAMES COSTELLO Script Division 

LEON LEAK Announcer 


FRANK C. LEPORE Advisory Editor 

Address all correspondence to : 

Room 284, RCA Bldg., New York 
Circle 7-8300, Ext. 220 


Associate Editor 







The other day a fellow employe thundered 
into the NBC Transmitter office and accused 
us mercilessly of inefficiency and journalistic 
laziness. He wanted to know why we had not 
reported a surprise party that he and the other 
members of his department had given their 
boss on his birthday. 

Rising to heights of oratory he rode rough- 
shod over us, and climaxed his address by 
charging us with editorial favoritism. 

So firm and strong were his accusations that 
for a time he almost had us admitting that it 
really was our fault. But, after recovering from 
the explosion, we launched a vigorous counter- 

“You," we said, “are guilty of indifference 
to your company, negligence to your depart- 
ment. and disloyalty to your fellow constitu- 
ents. It is your fault that this occasion was not 

“My fault?” 

“Yes, your fault! Because it is your duty as 
well as ours to report the activities of your 
department. . . . Pick up any copy of The Trans- 
mitter, turn to the editorial page, read the sub- 
heading in the mast-head and then ‘go and sin 
no more.’ ” 

A copy of The Transmitter was handy. He 
turned to the editorial page and read The 
NBC Transmitter published for and by the 
employes of the National Broadcasting Com- 
pany. . . .” He looked up — a guilty smile on 
his face — then departed without a word. 

— And that is our message to you all this 




The mevaJS 


AVERAGE OF 5P8,5“00 


J /\ 


by Ruth M. Crawford 

Correspondent, Netv York Audience Mail Division 

These are just a few samples of the hundreds of questions we get in this 

i i 1 

“Do you know how or where pearls are bought? I have found one in an oyster. 
I want to make contact with someone planning an expedition to tropical jungles 
or some South Sea Islands. Can produce good cooking. I’m of pleasant disposition 
and not afraid of perils.” 

1 i i 

“We are making a complete study of Italy and would like to live like Italians 
for a few months. Would appreciate material on every phase of Italian life.” 

i i 1 

“Could you tell me of a good tannery for muskrat hides? I heard there were 
some in New York.” 

1 i 1 

“Will you be good enough to advise me where to apply for two passes to see 
the Dionne quintuplets, and if there is any charge.” 

i i 1 

“Is there a good mind reader or fortune teller in your city?” 

■r i i 

To Milton J. Cross: “I discovered your radio talk on a “Bus Tour” too late to 

tune in. Would be glad to have you send me data concerning the tour, date and 

APRIL, 1937 





1. Prints must be no smaller than 2V/' 
X 4" (the larger the better). Nega- 
tives cannot be accepted. 

2. Captions are desirable. 

3. Name, stations and department must 
appear on the back of photograph. 

Pictures will be judged on composi- 
tion and subject matter. Judges are Ray 
Lee Jackson and William Haussler. De- 
cisions are final. All entries will be 
returned but the NBC TRANSMITTER 
will not be responsible for those which 
are lost. 

Entries for May contest must be in. 
by May 8. 


HONORABLE MENTION: “White Water,” submitted 
by announcer Joe Gillespie of KOA Denver. 

Roy V. Berthold of the New York Statistical Department took this picture 
at Riverhead, Long Island. It was awarded this month’s FIRST PRIZE — 
a pair of tickets to the musical hit at the Imperial Theatre, “Frederika,” 
featuring Dennis King, Helen Gleason and Ernest Truex. 


This dramatic treatment of a simple subject took the 
SECOND PRIZE, a pair of tickets to Radio City Music 
Hall. Submitted by Herman M. Gurin of the air con- 
ditioning plant in New York. 



News Flashes 

Never one to break with age-old tradi- 
tion, Traffic’s John O’Neill came to work 
April 7, well stocked with cigars and a 
• broad smile. Earlier in the day Mrs. 
O’Neill had presented him with a daugh- 
ter, and John lived up to the unwritten 
law by distributing the cigars and receiv- 
ing a lot of congratulations. 


This month saw Floyd Van Etten ill in 
St. Luke’s Hospital; Georgia Fuller of, 
Production getting around on crutches, 
the result of an automobile accident; Sales 
Promotion’s Alice Weidenheim to the hos- 
pital for an operation. 


Dorothy Little resigned her position as 
Audience Mail Supervisor to go with the 
American Mineral Spirits Corp. One of the 
first receptionists at NBC, Miss Little had 
been with the company for eight years. 


New page replacing Landee Hanson, 
who has gone to St. Paul to work for an 
airlines company as radio operator, is Bob 
Wilson. Bob is a brother of Glenn Wilson, 
former page and correspondent for the 

i 1 i 

From the Announ 9 er’s Room to Junior 
Production goes Mike Eisenmenger. Don 
Hallman, former page and promising stu- 
dent of the announcing school, succeeds 
Mike as assistant to Everett Mitchell. 
Rueben Carlson replaces Hallman on the 
page staff. 

i 1 i 

Dude-ranching in Arizona this month 
were Carl Wester of Sales, with his wife. 

Chicago Continuity Editor 


by Bob McCoy 

and Emmons Carlson, Sales Promotion 
manager. The party stopped off in San 
Francisco before becoming “old cow 
hands from the Rio Chicago” for a couple 
of weeks. 

r r 1 

Another recruit to the page staff is Wil- 
liam Venn, who can boast of the colorful 
background of the circus. Venn was once 
the man on the trapeze with the Ringling 
Brothers Circus. Recently, he came to 
Chicago as master of ceremonies with the 
University of Iowa’s student night club 

i 1 i 

On Easter Saturday Tony Koelker of 
Press was married to Ann Courtney in St. 
Louis. Mrs. Koelker was formerly head 
hostess in the Chicago Studios. 

i i i 

Fancy page George Hooper’s surprised 
reaction on seeing a fellow townsman and 
schoolmate pictured in the Transmitter. 
The schoolmate happened to be Hugh 
Savage, first prize winner in the Brass But- 
tons Revue. Hibbing, Minnesota, is the 
home town of both pages Hooper and 
Savage; so perhaps, besides being infor- 
mative, the Transmitter serves also as a 
handy index to “what-your-former-class- 

i 1 i 

Robinson made Continuity Editor 

Moving into the Continuity Editor’s un- 
easy chair vacated this month by Law- 
rence Holcomb, is Ken Robinson, radio 
writer and former newspaper man. 

Ken Robinson is a product of the famed 
little red school house. His particular 
Alma Mater was a one room affair in Paw 
Paw, Michigan, where, at the graduation 
exercises Ken towered over the only other 
graduate, a half-breed Indian girl who 
measured only about four feet to his five 
feet, nine inches. His family moved to Chi- 
cago and Mr. Robinson attended the South 
Side’s Parker High School, went from 
there to business school at night. He got 
a job selling office equipment and eased 
into tbe advertising department of the 

In January of 1929 Ken Robinson 
joined the staff of the Chicago Evening 
American, where he did advertising and 
classified promotion work. At that time it 
was decided to tie in a serial running in 
the paper with radio advertising. Chosen 
to dramatize the story was Mr. Robinson, 
who did not then look favorably on the job 
of radio writing, but nevertheless turned 

GERARD McDermott 
National Spot Sales 

in a good script. Fortunately for radio, his 
ideas about radio work underwent a 

First television melodrama broadcast 
was written by Robinson in 1930. It was 
“The Mystery of Geraldine Foster” and 
was broadcast over W9XAO and WIBO. 

For the five years from 1931 until De- 
cember, 1936, when he was appointed 
NBC’s Assistant Continuity Editor, Mr. 
Robinson edited and was commentator on 
the Evening American’s What’s the News? 
broadcast over WENR. In January, 1936, 
was produced the first program of Mr. 
Robinson’s popular serial, “Dan Hard- 
ing’s Wife,” which he continues to write. 

i i i 

McDermott to National Spot 

Into an office in National Spot Sales this 
month went cheerful, ruddy-faced Gerard 
McDermott. As a student of the Univer- 
sity of Notre Dame, Mr. McDermott stud- 
ied Engineering, became interested in mo- 
tion picture work. His education was com- 
pleted at the University of Chicago, where 
he was graduated with the degree of Bach- 
elor of Arts. 

Following graduation, Mr. McDermott 
was a cameraman in the midwest territory 
for Fox Movietone News. Was later Sales 
Manager for the Jamhandy Picture Serv- 
ice; and worked on the sales staff of the 
World Broadcasting System. He came to 
NBC in 1932 as a National Network Sales- 
man, was soon appointed Local Sales 
Manager. Held that office up to March of 
(Continued on Next Page) 

APRIL, 1937 



Yale Man to Explain 

Coronation for NBC 


The NBC Stamp Club held its annual 
election of officers at the regular annual 
meeting of the club held in the president’s 
board room, on Monday, April 5, at 7:15 
P. M. 

Officers for the new year are George 
Milne, president; Walter Koons, vice- 
president; Frank Reed, secretary; George 
Nelson, treasurer, and Frank Johnson, 
exchange manager. 

Following the conclusion of the busi- 
ness meeting a buffet supper was served 
to the fifteen members present. 

Anyone who is not now a member of 
the NBC Stamp Club is cordially invited 
to phone Frank Reed on extension 681 and 
learn how one may join. Don’t be bash- 
ful ! If you collect or save stamps for your 
son, daughter, grandmother or Aunt Tillie 
— -you are a stamp COLLECTOR, and 
members of the club will be glad to wel- 
come you into the organization. 

* * * 

On May 3, Monday evening, at 7:15 
P. M., a stamp auction will be held in 
the president’s conference room, on the 
sixth floor of the office section. This auc- 
tion is open to anyone interested in col- 
lecting. All lots will be on display at 
Frank Johnson’s desk four days before 
the auction. Don’t forget to bring your 
bankroll on May third. 


(Continued from Page 12) 
this year, when he was appointed to Na- 
tional Spot Sales where his experience in 
motion picture work and knowledge of the 
country’s stations will be invaluable. 

Smith Succeeds McDermott 

From Spot Sales to the office of Local 
Sales Manager comes W. W. Smith, suc- 
cessor to G. B. McDermott. 

The mustached and nonchalant Bud 
Smith comes to his new position with an 
enviable record of radio and advertising 
work behind him. He worked in the Ad- 
vertising Department of Firestone Tire 
and Rubber Company at Akron, Ohio. On 
leaving Firestone, Mr. Smith was with 
WTAM, Cleveland for five years, where he 
was station manager. Forced by illness to 
resign his position, he left Cleveland and 
came to Chicago. 

His health regained, Mr. Smith joined 
NBC’s Sales Control Department in 1935. 
From there he advanced to Spot Sales 
where he worked until this month when 
he was appointed Manager of Local Sales. 

By the time this 
comes off the press 
Blevins Davis, Yale 
University authority 
on British corona- 
tions, will have 
sailed for England 
to be among the 
many outstanding 
personalities who 
will bring a word 
picture of the coronation of King George 
VI to the American radio audiences over 
NBC networks, on May 12. 

Mr. Davis, who is recognized as the 
greatest authority in the United States on 
the ascension of English kings, has spent 
more than twelve years in research on 
coronations. His collection on coronations 
dates from the time of the Anglo-Saxon 
monarchs and includes explanations of 
the symbolism of the regalia, the history 
of coronations and a comparison of the 
changes in procedure from the earliest 
days down to the present. 

An American by birth, Mr. Davis is a 
native of Independence, Mo. He attended 
the University of Missouri and Princeton 
University, and is now engaged in grad- 
uate research in the drama department at 

Mr. Davis’s coronation material was 
used by Francis Wilson of the New York 
Script Division in writing the successful 
NBC drama, “Appointment at West- 


WMAQ, Chicago’s oldest radio station, 
was fifteen years old on April 13. The 
station — first called WGU — was estab- 
lished under the joint ownership of the 
Chicago Daily News and the Fair Store 
early in 1922 and went on the air for the 
first time on April 13 of that year. 

Equipment consisted of one studio in 
the Fair Store and a hundred-watt trans- 
mitter on the roof. The first program, 
planned by Miss Judith C. Waller, man- 
ager of the station for its first ten years 
and now Central Division education direc- 
tor of the National Broadcasting Com- 
pany, was an ambitious one, with Sophie 
Braslau, Metropolitan Opera contralto, as 

She was first of a multitude of singers, 
entertainers, musical organizations and 
public personages to be introduced to the 
radio public by WMAQ during succeed- 
ing years. 

Waring’s Pennsylvanians, the North- 
western University A Cappella Choir and 
the Civic Opera all were heard during the 
first and second seasons of broadcasting. 
President Harding’s voice was brought 
over telephone wires from San Francisco 
for WMAQ listeners in July, 1923, and 
President Coolidge spoke from Washing- 
ton a few months later. 

WMAQ — the call letters WGU were 
changed after the first six months because 
they were confused with WBU, belonging 
to the city— pioneered in other ways. It 
introduced radio educational projects of 
many sorts, including lectures by Univer- 
sity' of Chicago professors and a series of 
programs presented by the faculty of 
Northwestern University. 

The station, too, kept step with improve- 
ment in broadcasting equipment. From 
100 watts, its power was gradually stepped 
up to its present 50,000 watts. Studios 
were moved from the Fair Store to the 
Hotel LaSalle, then to the new Chicago 
Daily News Building, and in 1932 to the 
Merchandise Mart NBC headquarters 
when the station was acquired by the Na- 
tional Broadcasting Company. 

Chicago’s first baseball and football 
broadcasts were heard over WMAQ. Gos- 
den and Correll first created Amos ’n’ 
Andy for WMAQ listeners. Station offi- 
cials induced the governors of thirty-nine 
states to journey to Chicago and speak 
over WMAQ. 

Since the first broadcast, WMAQ has 
seen all its early contemporaries cease 
operation or, as in the case of Chicago’s 
first station, KYW, move away from the 



Adelaide Piano 

The thousands of incoming letters 
every day get prompt attention from the 
many letter-sorters, readers and writers 
working under the direction of Adelaide 
Piana, perhaps the most letter-read per- 
son in New York, and supervisor of NBC’s 
New York Audience Mail Division. 

At the end of a day’s shuffle many letters 
land on the top of Miss Piana’s desk for 
final official attention. This opportunity 
for letter-reading is the one factor which 
adds much interest to her work. The let- 
ters seem to come from friends, or they 
soon become friends after her replies, and 
then, perhaps, a counter-answer. No cor- 
respondence is ever encouraged because 
there is always enough in the mail bag 
to keep tbe department busy and the spon- 
sor satisfied with the general reaction to 

The mail comes in huge bundles to this 
third floor office, where it is coded accord- 
ing to the state, county and town. Vitally 
important is this post office tabulation of 
program popularity to NBC salesmen’s 
network clients. The final count and tabu- 
lations are sent to the Statistical Depart- 
ment, where the figures are used to de- 
termine the popularity, and the size and 
location of the audiences of different pro- 

It was quite different in the days when 
broadcasts were novel and listeners’ let- 
ters few. Then it was that an early seller 
of air time asked Miss Piana if she 
couldn’t increase the response to his prune 
program by writing some letters herself. 
That was in 1923 down at WEAF’s 195 
Broadway address, when the total mail for 
the year reached a count of only 86.000. 
Compare that with the figure of 100,000 
which was the number of letters received 
in one day last year, or one million, which 
was the count for March of this year. 

It was in the early days of broadcast- 
ing that Miss Piana started as a hostess 
at WEAF studios. There followed a month 
as hostess-stenographer and then as as- 
sistant to the head of the mail depart- 
ment. A short time in this capacity and 
WEAF merged with WJZ to become the 
National Broadcasting Company, with 
Miss Piana handling 300,000 letters a year 
and a staff of six. 

Today it is Miss Piana at the head desk, 
over five million letters a year, and a staff 
of sixteen. This group is often supple- 
mented by a corps of fifty or sixty work- 
ing in three shifts when Ma Perkins gives 
away flower seeds or the O’Neills supply 

Director of Audience Mail 

the country with Pontiacs. Having proved 
her adeptness at handling letters in vol- 
ume, Miss Piana was sent to the Chicago 
studios in 1930 to organize the mail divi- 
sion there. 

Born in New York’s Greenwich Village, 
reared in Brooklyn, and now working in 
Mid-Manhattan, Miss Piana likes to get 
about in tbe provinces as much as pos- 
sible. Her travel plans include a trip to 
Italy soon and, before sailing, a bit of 
study in the Italian language. 

Opera-books and knitting hold much at- 
traction for this NBC Lady of Letters but 
she still gets thrills just from the day’s 
routine work. Thrills that recently in- 
cluded a fifteen minute airing on the Red 
Network as the ABC of NBC’s key turned 
the lock on the door of Audience Mail. 
The thrilling sensation didn’t come, how- 
ever, until after the program was over — 
then she realized that she had been actu- 
ally talking to the people whose letters she 
reads every day. 


— you don’t like to dance 
— you don’t want to have a good time 
— you don’t like good entertainment 
—you don’t like PETER VAN STEEDEN 
AND HIS ORCHESTRA, don’t come to the 


at the Grand Ballroom of the Hotel Roose- 
velt in New York City on May 7. Subscrip- 
tion: $2.50 a couple. Dress is optional. 
Dancing from nine P.M. on. 



by O. H. Junggren 

For several weeks now, announcers at 
WGY have been hearing their own voice, 
as radio listeners hear it. B. W. Cruger, 
maintenance supervisor, has been making 
recordings of their work, while on the air, 
unbeknown to the announcers. These rec- 
ords are carefully filed and later played 
back for the announcers at special meet- 
ings of the program board. A. 0. Cogges- 
hall, program manager, conducts these 
seances, and reports that the comment 
given on each announcer’s work, made by 
fellow mikemen, after each recording, 
have already resulted in improvement of 
air performance. 

1 i i 

The staff of WGY regrets to report that 
Robert Rissling, announcer and keeper of 
the transcriptions, has been forced by a 
lingering illness to leave for a rest. It is 
believed that Bob will be absent for some 

i i i 

John Howe of the sales staff has con- 
fidentially told two or three at the station 
that IF he wins the Old Gold contest, he’ll 
remember all those who contributed pack- 
age labels. Big hearted, what? 

i 1 i 

The new two-way police radio system 
which Schenectady now boasts, was in- 
augurated over WGY in a special broad- 
cast recently. Chief Funston, in WGY’s 
studios spoke by special wire through 
the new police transmitter at local 
headquarters. His words were carried 
to a patrol car equipped with a re- 
ceiver. The car, in turn, answered the 
chief, by means of its two-way apparatus. 
The short-wave signals were received for 
WGY by an antenna atop Building 40 of 
the G. E. WGY’s short-wave stations, 
W2XAF and W2XAD, both carried the 
program to all parts of the earth, and 
WGY gave listeners their first listen-in to 
local police radio. Special permission for 
the re-broadcast was obtained from the 

1 i i 

Radcliffe Hall, formerly associated with 
the Buffalo Broadcasting Corporation, has 
joined the staff of WGY as announcer- 
producer. Hall has been associated with 
stock companies and radio productions for 
several years. He also has had professional 
experience in music with the Rochester 
Symphony Orchestra. 


Don't miss the NBC Photographic Exhibit in the 
salon on the meixanine floor ol the RCA Building. 
Open daily irom 10 A.M. to 9 P.M. There i* no 
admission charge. 

APRIL, 1937 





(Continued from Page 1) 

being formally presented to the brilliant 
gathering by the Archbishop of Canter- 
bury. And later, when I heard shouts of 
‘God Save the King’ coming from within, I 
knew that the Archbishop had placed the 
crown of St. Edward on the head of 
George V. 

“When King George and Queen Mary 
left Westminster Abbey, wearing their 
crowns and bearing their sceptres, the 
whole world seemed to be cheering them 
as bands played, trumpets blew, and guns 
roared throughout the empire. I shall 
never forget it. 

“From Westminster the royal procession 
returned to Buckingham by a long route 
which took us all through London. On 
the way we stopped, according to custom, 
at Guild Hall, where the royal pair were 
greeted by the Lord Mayor of London. 
There, of course, we heard another fan- 
fare of trumpets and ‘God Save the King.’ 
“At Buckingham Palace both their 
majesties appeared on a balcony to re- 
ceive the cheers of their subjects and a 
final playing of ‘God Save the King.’ 

“By this time I was all in. I was dying 
for a cool drink and a cigarette and I 
was happy when we finally got back to 
Buckingham, six hours after we had 


(Continued from Page 2) 

mitter. These tests were discontinued in 
December to permit necessary alterations 
to change the television equipment over 
to the higher definition 441-line system. 

While testing the quality of 441-line 
transmission, NBC will also conduct ex- 
tensive experiments in television program- 
ming and production. A complete techni- 
cal staff will be on duty in the studios to 
assist production men, and leading stage, 
fashion and textile designers will be in- 
vited to cooperate with NBC in solving 
the many problems of staging television 
programs. NBC television men admit that 
there are still many major problems to be 
solved in reproducing colors, scenes and 
types of performance. 

Elisabeth Rethberg and Mario Cham- 
lee, of the Metropolitan Opera Associa- 
tion, Dr. Walter Damrosch, Helen Hayes 
and Lanny Ross will be among the many 
radio, stage and motion picture artists to 
appear before the Iconoscope camera to 
help NBC engineers and production men 
in their enlarged studies of the technique 
of television. 

A lifetime of adventure will reach a new 
climax for Carlton E. Morse, NBC author, 
when he steps aboard the China Clipper 
April 28, as the first person in history to 
make a round-trip on a commercial trans- 
pacific flight. 

Hong Kong will be the destination as the 
twenty-five ton clipper roars over the 
Golden Gate; the other passengers will 
leave the ship there or at points en route, 
and even the crew will be changed at 
Honolulu on the return. 

Already holder of the first ticket issued 
for the Pan American Airways flight, the 
author of the One Mans Family serial, 
also will receive the distinction of being 
the first person ever to travel to China and 
back in twelve days. 

He will board the plane at Alameda, 
hop to Honolulu, make stops at the tiny 
Pacific Islands of Midway, Wake and 
Guam before reaching Manila, in the 
Philippine Islands. 

The last stop before the Clipper arrives 
at Hong Kong will be the Portuguese 
Island of Macao, off the China coast. 

As a former newspaper man, Morse 
has a high appreciation for “firsts” of any 
kind, and in this pioneering trip to the 
Orient he finds satisfaction of the re- 
porter’s yen for the dramatic. The quiet 
author of one of radio’s most popular 

. . reporter’s yen for the dramatic 

serials believes it will top all thrills of a 
lifetime packed with action. 

In the twelve days Morse will use in 
spanning the Pacific twice, he will miss 
only two of his coast-to-coast broadcasts 
of One Man’s Family, now in it’s sixth 
year. His scripts are written well in ad- 
vance, and the job of producing the show, 
done by the author since its first days, 
probably will be handled by Michael 
Raffetto from suggestions Morse will leave 


The books listed in this column are recommended as pertinent literature on radio and allied 
subjects. They will be found ifi the General Library on the NBC Transmitter Shelf. 

MONEY AT THE CROSSROADS by Charles Morrow Wilson. One of 
the recent NBC publications which has had an enthusiastic reception by the 
trade is this “study of radio’s influence upon a great market of 60,000,000 
people” in farm and rural communities. 

ARTURO TOSCANINI by Tobia Nicotra translated from the Italian by 
Irma Brandeis and H. D. Kahn. In anticipation of Toscanini’s engagement 
for a series of NBC concerts this biography of the great conductor is worth 
reading. Written by an Italian compatriot, the book is rather an appreciation 
and interpretation of Toscanini as a musician than a record of the events of his 

Orrin Dunlap, radio editor of the New York Times has given radio another 
book. It is interesting to note in connection with this book that Mr. Dunlap 
has had practical experience as a radio operator. With this excellent back- 
ground, he has woven a fascinating story of personality, history, and science. 
Its authoritativeness is assured by the fact that Senator E. Marconi himself 
read the final proofs of the book. 




by Louise Landis 

Gilman vs. Editors 

Being quizzed by an interviewer while 
thousands of radio listeners lend an ear 
is an experience which would make many 
an old hand at show business quaver into 
the microphone. 

But Don E. Gilman, Vice President in 
charge of NBC’s Western Division, per- 
mitted not one, but several, radio editors 
to put him on the spot and on the air at 
the same time, April 5, and emerged with 
colors flying. 

Celebrating the tenth anniversary of the 
founding of NBC’s western domain, Mr. 
Gilman entertained San Francisco and 
Bay region radio editors at luncheon in 
the Palace Hotel. Remote control equip- 
ment, and a row of microphones running 
along the center of the table, permitted the 
entire Pacific Coast to listen to the pro- 

The radio editors were armed to the 
teeth with questions which included a 
sheaf of telegraphed queries from their 
colleagues in other western cities, who 
were unable to attend the luncheon. Mr. 
Gilman, stood up to every question as it 
came, and answered it with amiable 


yan, organist, heard three nights a week 
over NBC’s Pacific Coast Blue Network. 
They planned to keep the event a secret 
but marriage license records tipped off 
NBC associates, who met the pair with 
cheers and felicitations. 

i i i 

In the spring the public’s fancy light- 
ly turns to writing letters to radio fa- 
vorites . . . every year at this season NBC 
audience mail rises another notch, and this 
March just ended was no exception. 

Wanda Woodward, head of the Audi- 
ence Mail Department, reports a total of 
151,124 letters, handled by herself and 
her staff during the month just past. This 
is a mail high for all time on the Pacific 
Coast, according to Miss Woodward’s rec- 
ords; nearest to it is the record for last 
March, 1936, in which 108,311 letters 
were received. 

i i i 

Keith Wadsworth, handsome young 
member of the NBC office staff has been 
wearing a proud look as he scoots around 
distributing mail. He became an uncle on 
Saturday, March 13, and likes the feeling 
of dignity it gives him to refer casually to 
“My young niece.” 

1 i i 

Marvyn S. Adams of the San Francisco engi- 
neers talks over his assignment to the eclipse 
broadcast in the South Seas with Miss Aloha 
Wold of the Field Group, who is doubly inter- 
ested because she was born in Hawaii. 

psychology and higher mathematics . . . 
helped to manufacture the first radio sets 
ever made, and save for a period when, 
by doctor’s orders he changed his occupa- 
tion to an outdoors one, he’s been in radio 
ever since ... he was attached to NBC’s 
Hollywood studios before being trans- 
ferred to San Francisco . . . has handled 
the technical end of such special events 
as broadcasts from Boulder Dam, Yose- 
mite Park, Farallone Islands and San 
Francisco’s new bridges. 

i i i 


Strolling through the program depart- 
ment: That Gallic accent coming out of 
the program traffic office doesn’t belong 
to an excited Parisian artist . . . it’s Flor- 
ence Allen, trying out one of the best 
French accents on or off the air, as she 
telephones dramatic players about rehear- 
sals and broadcast schedules. . . . Don 
Thompson, producer of special events, be- 
wailing the sleep he has lost flitting 
around by plane making preparations for 
NBC’s microphone tour of National Parks 
... he traveled 2,000 miles between one 
Friday and Tuesday morning and snatched 
eight hours sleep, two and three hours at 
a time, between plane connections and 
conferences with National Park superin- 
tendants. . . . Dee Wallers, blonde, charm- 
ing and a newcomer to Program Traffic, 
was named after the River Dee in 
Scotland. . . . 

(Continued on Next Page ) 

Romance and Spring 

Old Eagle-Eye Eros again has proved 
himself the world’s champion shot by dis- 
charging a shaft that sailed directly over 
the NBC hostess desk across the studio 
lobby and into the heart of the man at the 
organ console. 

Result: a flying trip to Reno and matri- 
mony March 8, for Lillian Sharp, chic, 
dark-eyed little hostess, and Charles Run- 

Adams' Eclipse 

Most envied man in the engineering de- 
partment these days is Marvyn S. Adams 
of the NBC Field Group who takes off 
shortly for a jaunt across the Pacific to 
Enderbury Island where NBC will broad- 
cast the eclipse. . . . He will join, at Hono- 
lulu, George Hicks and Walter Brown 
from Radio City and the three NBC-and- 
tell-about-its will accompany the National 
Geographic U. S. 
Navy Eclipse Expedi- 
tion to Enderbury. 

Marvyn is only 38 
years old but he has 
spent 29 of those 
years getting a wide 
and varied experience 
in radio . . . when he 
was only nine years 
old and a schoolboy in 
Denver, he owned and 
operated one of the 
hundred transmitters 
then in existence. At 
the University of Col- 
orado he studied elec- 
trical engineering, 
and at Denver Uni- 
versity majored in 

Here’s NBC’c latest pair of newly-weds, just as the cameraman found 
them in the studio after their recent elopement . . . meet Mr. and Mrs. 
Charles Runyan, San Francisco staff organist and his bride, the former 
Lillian Sharp, hostess. 

APRIL, 1937 



(Continued from Page 1) 

John J. McHugh, like Rudy Vallee, 
\ ent from soda jerking to radio. He ran 
an ice cream parlor in Wilkes-Barre, Pa., 
before coming to Radio City. He attended 
the business school of Wyoming Seminary 
Preparatory School in Kingston, Pa. 

Frank Egan was recently graduated 
from a high school in Detroit, his home 
town. He came to New York with a, schol- 
arship to study music. Right now he is 
studying voice under Ricardo Dellera of 
the Metropolitan Opera Company. He 
finds time also to take extension courses 
at Columbia University. 

Robert Hartman has joined the staff for 
ten weeks under a special arrangement 


(Continued from Page 16) 

Ward Byron, smiling and happy as the 
very pretty daughter of a famous artist 
peeps in at the program department door 
. . . she and Ward both declare they have 
nothing to announce, but his NBC col- 
leagues are doubtful. 

i i i 

Press News 

Alden Sloan Byers who recently joined 
the Press Department brings a wide ex- 
perience to his new job ... a former col- 
league of Deems Taylor on Musical 
America, he represented that magazine in 
Paris and Vienna . . . has worked on the 
Paris Herald and with the Mellen Asso- 
ciates in Honolulu. 


Now that Noel Corbett of the Press De- 
partment in San Francisco has been trans- 
ferred to Hollywood, it can be told: 

Just before Noel left for the South, press 
manager Lloyd E. Yoder assigned him to 
the pleasant task of guiding a beautiful 
and titled English visitor, named Lady 
Barnham . . . pronounced like the name 
of the famed showman . . . around the 
studios. In his most courtly manner Noel 
ushered the charming lady from broad- 
cast to broadcast, until they reached the 
studio where Police Chief William J. 
Quinn and a dramatic cast were rehears- 
ing that night’s episode of a series of pro- 
grams built about famous bunco cases. 

“And what is this program?” asked 
Lady Barnham. 

Transfixed with admiration, Noel gazed 
right into her eyes and murmured the pro- 
gram’s title . . . “Barnum was right!” 

between the employment bureau of Anti- 
och College and our Personnel Office. At 
the end of his “term” at NBC, Hartman 
will return to Antioch College to resume 
his business course and another Antioch 
man will replace him in Radio City. By 
this new arrangement Antioch College is 
combining work with study for its stu- 
dents. y y y 

David Casern, former radio publicity 
director, has joined the Press Division. 
He has had many years of experience in 
the newspaper field, having served as staff 
writer and science editor of the New York 
Telegram for eight years, and as writer, 
correspondent and cable editor of the As- 
sociated Press for ten years. Before com- 
ing to NBC he lectured on economics for 
a year over several radio stations through- 
out the United States in behalf of the gov-' 

Mr. Casern served in the War as first 
lieutenant in the signal and air corps. He 
was a member of the Institute of Radio 
Engineers of 1925. His main obsession is 
golf. Before golf his favorite sport was 
swimming. He was long-distance swim- 
ming champion of New Jersey for several 
years. He is a family man and lives in 
Bloomfield, N. J. 

i 1 i 


Miss Mary Nealon has been transferred 
from Stenographic to the Sales Depart- 
ment. y y y 

George Harding of the Duplicating 
Room is replacing James Bishop, re- 
signed. y y y 

• Tom Di Matteo has been transferred 
from Duplicating to the page staff. Tom 
came to NBC in February, 1936. He is a 
graduate of St. Cecilia Prep in New Jer- 
sey and is an Alpha Gamma Phi. 

Miss Helene Carlin, formerly in vice- 
president Roy C. Witmer’s office, is now 
secretary to Ken R. Dyke, newly appointed 
Eastern Sales Manager. 

i 1 i 

Miss Ethel Gilchrist has been trans- 
ferred from Stenographic to Mr. Witmer’s 

office. y y y 

Robert Cottingham of the News and 
Special Events Division was transferred to 
the News Service Division in NBC, Wash- 
ington. He started as a page about three 
years ago and was in the Press Division 
before he was promoted to News and Spe- 
cial Events. y y y 


On St. Patrick’s Day six members of 
the Maintenance Division, led by chief an- 
nouncer and tenor Pat Kelly, sang those 
beloved Irish ballads, “The River Shan- 

non Flows” and “The Wearin’ of the 
Green” on the Cheerio program. Our 
Gaelic singers were night watchmen Joe 
Braitling and Joe Carpenter, office patrol- 
man Joe Gallagher, and porters Jim Kier- 
nan, Frank McBride and Pat O’Neill. 

Reports are that fan mail demands a 
return appearance of the Irish sextet to the 
air. A close investigation by NBC Trans- 
mitter sleuths revealed that Pat O’Neill, 
named above, was really “Scotty” Bolton, 
notorious for his thick Scotch brogue 
which he successfully concealed for the 
occasion. i i i 

Mr. and Mrs. Ford Bond celebrated 
their tenth wedding anniversary at their 
home in Bayside, Long Island, on March 
25. A children’s party commemorated the 
occasion. The Bonds have two children, 
Alice Marylin, four and a half, and Reyn- 
olds, six months. 

■i i i 

E. P. H. James, promotion manager, ad- 
dressed the Advertising Men’s Guild of 
Baltimore on March 31 during a business 
trip to that city. 

i 1 i 

Francis C. Healey, Press, left for Holly- 
wood on a leave of absence April 1. He 
went to join his cinema actress wife, Eliza- 
beth Palmer. 

i i i 

Alfred Patkocy, supervisor of the Du- 
plicating Section, is now also in charge 
of Bindery, which has been merged with 
his section. 

i i i 

Miss Margaret Cuthbert, director of 
women’s activities, left New York on a 
speaking tour on April 16. She makes her 
first stop at Cornell University, of which 
she is a graduate, to take part in a con- 
ference on fields of work for women. 

From Cornell, Miss Cuthbert travels to 
the Oklahoma College for Women to give 
an address, “Radio’s Responsibility.” 
Thence, to an annual meeting of the Gen- 
eral Federation of Women’s Clubs in 
Tulsa, Oklahoma. There she will appear 
on the program discussing “Effective Pro- 
gram Building and What Not to Do.” 

Miss Cuthbert will return to Radio City 
by way of Columbus, Ohio, where she will 
make a stop-over to participate in the 
Eighth Annual Institute for Education by 
Radio, convening at Ohio State University 
from May 3 to 5. 

1 i i 

Edith Jackson, secretary to Bertram J. 
Hauser of the Promotion Division, was 
surprised by her friends with a shower in 
honor of her engagement to Raymond 
Price. The wedding will take place in Sep- 




by Bob Dailey 

WTAM has at least one listener who 
doesn’t need a radio set. In a local “Be- 
lieve It Or Not feature carried by a Cleve- 
land newspaper there appeared this note 
from a reader: 

“My grandmother, who lives in Boston 
Mills, two miles away from the WTAM 
transmitting station on Snowville road, 
does not need a radio set to hear the music. 
When she puts a kettle of water on the 
stove, the music seems to come out of the 
kettle, rather faint but still recognizable.” 


Bring on your bowlers! Tom Manning 
and Harold Gallagher, of WTAM, are 
ready to take on any comers. In fact, so 
sure are these alley veterans of their 
prowess that they will pay their own ex- 
penses to the scene of conflict. 

Their only stipulation is that the bow- 
lers have been members of the NBC family 
for at least a year. That, they say, is to 
rule out any possible ringers, although we 
can’t imagine anyone trying to cross up 
the boys. 

1 i i 

No matter what day you might wander 
into WTAM you would see . . . Chet Zohn 
worrying about program reports between 
dashes to the elevator . . . Alvin McMahon 
either coming or going with portable en- 
gineering equipment . . . Several people 
searching the studios to see Hal Metzger 
. . . Hazel Finney in a new dress . . . Pearl 
Hummell working at all hours . . . Tom 
Manning opening fan mail and dictating 
letters . . . Howard Barton at his portable 
. . . Russell Wise being mistaken for a 
minister of the gospel by visitors . . . Earl 
Rohlf showing pictures of the baby . . . 
Frank Whittam looking for a ping-pong 
opponent . . . Russell Carter receiving 
congratulations for his woodcarvings . . . 
Polly Deal talking with Bob Arthur . . . 
and Vernon H. Pribble busy dispelling 
rumors that WTAM is ready to move its 

i i 1 

WTAM’S VOX POP — Engineer James 
Hackett off to New York. When he re- 

Six New Stations Bring 

Network Total to 124 

With the addition of six stations to the 
NBC networks, bringing the total to one 
hundred and twenty-four, NBC will carry 
its programs to a larger audience than 
ever. Two months ago when the number of 
NBC affiliated stations was one hundred 
and seventeen it was estimated that NBC 
carried its programs to approximately 98 
per cent of the more than 24,000,000 
homes in the nation now equipped with 
radio, and to some 4,000,000 automobiles 
similarly equipped. 

The new NBC stations are: 

(1) WRTD as the Blue outlet in Rich- 
mond, Virginia. It operates on a 
frequency of 1500 kilocycles with 
a power of 100 watts. WRTD is 
owned by the Richmond Times 

(2) WLEU in Erie, Pennsylvania, op- 
erates on a frequency of 1420 kilo- 
cycles on a day-power of 250 watts 
and a night-power of 100 watts. It 
is owned by Leo J. Omelian. 

(3) KANS, Wichita, Kansas, owned by 
Charles C. Theis operates with a 
power of 100 watts on a frequency 
of 1210 kilocycles. It will serve as 
an optional outlet available to both 
NBC networks, the Red and the 

(4) WDEL, Wilmington, Delaware, on 
the Red Network, has a night power 
of 250 watts and a frequency of 
1120 kilocycles. 

(5) WORK, the only station in York, 
Pennsylvania, is an optional outlet 
to either NBC network. It operates 
on 1320 kilocycles with a power of 
1000 watts. WDEL and WORK are 
members of the Mason Dixon 
Group, Inc., of which Col. J. Hale 
Steinman, newspaper publisher, is 

(6) KSOO, the only station in Sioux 
Falls, S. D., operates on a fre- 
quency of 1110 kilocycles with a 
power of 2500 watts. It is an op- 
tional outlet for either the Red or 
Blue Network. 

turns, he’ll be introducing his bride . . . 
Walter Logan playing the fiddle at the 
concert featuring Orpheus Choir and 
Lanny Ross . . . Pearl Hummell, office 
manager, giving a party at local night 
spot for feminine staff members . . . Olga 
Nicholas, former greeter at Great Lakes 
Expo’s Radioland, taking over the job of 
day information clerk. 

i i 1 

Tommy Cox, WTAM engineer, is wor- 


This classified ad section is available, free 
of charge, to all NBC employes. Rules: forty- 
five word limit; not more than one ad to each 
employe every other issue; no regular busi- 
ness or professional services may be adver- 
tised. Address ads to NBC TRANSMITTER, 
Room 284, RCA Building, New York 
All items must be in writing; give name 
and address. 

Northern New Jersey, less than an hour from 
Radio City; large living room with fireplace, 
bedroom, kitchen and bath; acre and half 
land, woods, flower garden, off main road, 
secluded but not lonely. Bathing, golf and 
riding nearby. Ruth Crawford, Audience Mail, 
Ext. 405, room 302, NBC, New York. 

FOUND — A one way bus ticket from New 
York to Teaneck, N. J. Anyone who can use 
it may have it by calling Ext. 261. 

CAMERA BARGAIN— Ihagee “Venus” cam- 
era, picture size 214 x 314. f 4.5 Triplex 
anastigmat lense. Compur shutter, speeds 1 
second to l/250th second. Cost $32, sell for 
$20. Call Berthold, Ext. 330, Statistical, N. Y. 

WILL TRADE — One new Ronson Penciliter 
(value $3.50) and one new traveling brush 
containing razor, toothbrush and stuff (value 
$7.50) for a rod and reel. Call John Powers, 
Ext. 828, NBC, New York. 

TICKETS — For NBC employes to America’s 
Town Meeting of the Air, every Thursday, 
9:30 to 10:30 P. M., at Town Hall, 123 West 
43rd Street, N. Y. C. Apply to the NBC 

SUBLET — Till October 1. Newly decorated 
apartment. Living room, bedroom, real 
kitchen, and bath — also private terrace. Con- 
venient location: 245 E. 17th St., N. Y. C. 
Apply to Box 3, NBC TRANSMITTER. 

SUBLET — Beautiful modern unfurnished 
apartment at One University Place, oppo- 
site Washington Square. You’ll love it ! There’s 
a large studio living room, complete kitchen, 
bath, foyer and three large closets. 12 min- 
utes from Radio City. A real bargain! John 
Baxter, Artists Service, Ext. 426, N. Y. 

ried. He can’t teach his young great dane 
to associate with the right kind of play- 
matesi Cox lives near a large wood, and 
when “Pup” goes out to play he romps 
through the fields with small, black and 
white animals. In fact, “Pup” goes out of 
his way to seek these strange playfellows, 
and sometimes brings them home to his 
back yard. Cox is tired of paying out 
money for deodorants and is thinking of 
moving to civilization. 

APRIL, 1937 




This is the fifth of a series of articles which 
we hope will give you a better understanding 
of the many NBC units. 

This month’s Know Your Company is 
the story of a department that has de- 
veloped into a dominant factor in its field 
in the short span of three years. 

In February, 1934, C. Lloyd Egner was 
called in from RCA-Victor to organize and 
manage the newly-created Electrical 
Transcription Service Department. This 
unit of NBC was started with a group of 
three persons dedicated to the building of 
a department for the production and sale 
of electrical transcriptions. They were 
thrown immediately into competition with 
other well-established firms, but an aggres- 
sive campaign brought acceptance and 
success. Today, NBC Electrical Transcrip- 
tion Service stands at the forefront of its 
field in many respects. 

Originally planned to furnish high cal- 
ibre transcription service to radio stations, 
advertising agencies and sponsors, the 
present enrollment of more than two hun- 
dred stations as subscribers to NBC 
Thesaurus, a “treasure-house of recorded 
programs,” as well as a long list of custom- 
built program clients, stands as “proof of 
the pudding.” The department has record- 
ed remarkable growth — as well as a large 
library of music and programs. It is widely 
commended for the technical excellence 
of its transcriptions. 

The department now maintains two 
main offices, in New York and Chicago. 
Mr. Egner is manager of the service in 
New York, with Frank C. Chizzini as 
assistant in charge of the sales division. 
Reginald E. Thomas in the New York 
office is production manager for the serv- 
ice. The Chicago office is managed by 

In Charge of Sales 


Maurice Wetzel, assisted by E. M. Young, 
formerly of RCA-Victor. Mr. Chizzini’s 
sales assistant is Robert W. Friedheim, 
latest addition to the department’s 

NBC Electrical Transcription Service 
offers four primary services to clients. The 
first is the custom-built program to fit the 
client’s need. For this service, the depart- 
ment assumes responsibility for all details 
of casting, production, continuity, record- 
ing and delivery. 

A second service is that of syndicated 
programs. In this division fall various 
types of ready-made recorded dramatic 
and musical productions adaptable to the 
program needs of a large number of ad- 
vertisers. These may be presented at sta- 
tions in all parts of the country, and enable 
advertisers to reach regional, local or 
widely separated markets at low cost. The 
programs vary in length from five-minute 
mysteries to full fifteen- or thirty-minute 
dramatic or musical shows. 

Reference recordings represent the 
third classification of transcription service, 
providing an inexpensive recording used 
by agencies, clients and individual artists. 
Reference recordings are not for broad- 
cast purposes. They are used primarily 
for filing, for study, and reference, as the 
name implies. Certain programs, Phillip 
Morris for example, record their dress 
rehearsals and play the recording back for 
the entire company before the show goes 
on the air. 

Probably the most outstanding division 

of the Electrical Transcription Service, 
judging by the progress to date, is that of 
the NBC Thesaurus. This is the unique 
name which defined means treasure-house 
applied to NBC’s library of recorded pro- 
grams, prepared as individual selections 
and built into program form. Thesaurus 
service is distributed to more than two 
hundred radio stations. Its subscribers 
know no boundries of states or countries 
The programs are heard throughout the 
United States, in Canada and in foreign 
countries as far away as Australia, South 
Africa and South America 

Although the NBC Thesaurus is only 
eighteen months old, it is the fastest grow- 
ing member of the transcription service. 
Today the library represents more than 
1,800 selections by leading NBC artists 
and ensembles and additions are made at 
the rate of more than fifty a month. 

Electrical Transcription Service is more 
than its name implies. It not only prepares 
the above mentioned services but is a com- 
plete unit in itself in that it assumes many 
of the details incidental to their produc- 
tion. One finds a counterpart of many NBC 
departments here. 

The department prepares the continuity 
of its presentations, selects the cast and 
produces the program. It also maintains 
audition facilities. 

The continuity section prepares twenty 
hours of complete continuity weekly for 
its subscribers. These scripts not only 
reach English speaking audiences but are 
translated, in some instances, for the 
benefit of foreign subscribers. 

Proposed office expansion spells further 
evidence of growth for Electrical 
Transcription. It is a department worth 

In Charge of Production 



• This is Gertrude 
it is not Stein it is 
Gertrude Stein. Orig- 
inality, artistry and 
quality characterize 
Ray Lee Jackson’s 

j • Television’s ear 
1 and eye: a micro- 
I phone and an Icono- 
scope. This interest- 
ing photographic 
composition is in- 
cluded in William 
Haussler’s contribu- 
tion to the NBC Pho- 
tographic Exhibit in 
Radio City. 

^NE of the high lights in 
^ Radio City at present is 
the NBC Photographic Exhibit 
in the salon on the mezzanine 
floor of the RCA Building. The 
exhibit was opened on April 
19th and will run through May 
1. It is on view daily from 10 
A. M. until 9 P. M. There is no 
admission charge. 

The exhibit includes por- 
traits by Ray Lee Jackson, 
candid shots by William Haus- 
sler, and news photographs by 
Sydney Desfor, all of the New 
York Press Division Photog- 
raphy Section. 

Don’t miss it! 

• Sydney Desfor snapped this excellent photograph shovnng Mayor LaGuardia 
in a characteristic pose before NBC microphones. In the background are Presi- 
dent Roosevelt’s mother, Mrs. James Roosevelt, and C. C. Burlingham. 


VOL. o 



I'm glad I'm here . , , 

In 1901 Guglielmo Marconi sent us the 
first wireless message across the Atlantic. 
Today, he sends us his handsome twenty- 
six-year old son, Giulio, to study the 
American systems of radio broadcasting. 

Giulio Marconi arrived in New York 
from Naples last month to join the Na- 
tional Broadcasting Company and the 
Radio Corporation of America to complete 
an already extensive apprenticeship in the 
science with which his family name is so 
intimately associated. He is here to add 
to his three years of scientific study in 
England and his native Italy. 

It was while Mr. Marconi was pursuing 
his radio studies with the Italian Marconi 
Company in Rome that the plan to come to 
America was formulated. The friendship 
between his father and David Sarnoff, 
president of RCA, made it possible, Mr. 
Marconi explained, during a brief pause 
in his initial exploratory tour of the NBC 
studios in Radio City. 

“I’d always wanted to come to Amer- 
ica,” he said. “I’d felt that the opportuni- 
ties for study and wireless experience in 
America were extremely great; indeed, the 
best to be had anywhere. And my father 
has always had tremendous enthusiasm for 
everything American. As a matter of fact, 
it was father who suggested my coming 
here, and made the arrangements with 
Mr. Sarnoff. Naturally, I fell in eagerly 
with the idea.” 

Mr. Marconi will spend several weeks in 
(Continued on Page 5) 


M A Y , 1 9 5 7 N 0 . T) 

NBC Stations Get New 

Studios and Equipment 

An extensive building program involv- 
ing expansion and improvement of six Na- 
tional Broadcasting Company plants in 
key cities of the Red and Blue Networks, 
is now well under way. 

The project includes immediate con- 
struction of plants at Philadelphia and 
Schenectady, the completion of the new 
NBC studios in Washington, and the sub- 
sequent provision of new facilities at 
Hollywood, San Francisco and Cleveland. 

Changes and new developments in the 
six cities will place all NBC broadcasting 
plants on the same technical basis as the 
Radio City and Chicago studios, regarded 
as the finest in the world. 

Ground was broken at Philadelphia late 
in April for the construction of a six-story 
building at 1619 Walnut Street which will 
house NBC studios and offices and Station 
KYW, the Red Network outlet. The new 
building, of modern architecture through- 
out, will be ready for occupancy Novem- 
ber 1. 

An innovation in studio construction 
will be an auditorium studio in the base- 
ment of the building, with a capacity of 
over two hundred persons, which will be 
equipped with a stage and a “test kitchen” 
for domestic science broadcasts. All stud- 
ios will incorporate the Holmes system of 
sound isolation, involving the suspension 
of studio shells by means of steel springs. 
KYW, now licensed for 10,000 watts, has 
an application pending before the Federal 
Communications Commission to increase 
its power to 50,000 watts. 

NBC’s new Washington studios will be 
in operation July 1, and will double the 
capacity of the present plant. The NBC 
quarters occupy the greater portion of the 
newly constructed building of the Trans- 
Lux Washington Corporation, which is 
ideally adapted to the special needs of 
NBC in the nation’s capital. Facing Four- 
teenth Street, New York Avenue and H 
Street, the new plant is advantageously 
situated in the heart of city activities. 

Because of the great number of talks 
on national affairs originating in Washing- 
ton, the five new studios include two of the 
speaker type. The NBC quarters, housing 
stations WRC and WMAL, will have an 
almost continuous frontage of windows on 
three sides. 

Negotiations have been completed for 
(Continued on Page 7) 



Announcer Herbert Morrison, left, and Engi- 
neer Charles Nehlson. For their unusual serv- 
ice to broadcasting — the plaudits of the radio 

For their heroic and unusual service in 
recording the Hindenburg tragedy, an- 
nouncer Herbert Morrison and engineer 
Charles Nehlson, both members of the 
staff of the NBC associated station WLS, 
Chicago, have been awarded the Special 
Medal of Merit by Radio Guide. 

Morrison and Nehlson had been sent 
to the Lakehurst, N. J., hangar to make a 
routine transcription of the landing of the 
giant airliner for a future broadcast when 
the tragedy occurred. For forty-five min- 
utes Morrison described the terrible disas- 
ter, while Nehlson, the engineer, protected 
his equipment from the intense heat and 
supplied fresh disks. 

The NBC TRANSMITTER joins Radio 
Guide in commending Herbert Morrison 
and Charles Nehlson for what Radio 
Guide calls “the most wonderful of all re- 
porting jobs under the most terrific strain 
ever endured by a broadcaster.” 

NBC was so impressed with this remark- 
able recording that the Company made an 
exception to its ten-year rule against 
transcriptions on the networks and broad- 
cast Announcer Morrison’s recorded ac- 
count over both the Red and Blue chains. 


Win a pair of tickets to your local theatre— send 
your vacation pictures, with complete captions, to 
TER'S correspondent in your city. 



NBCites Win In Graphology Contest 

Late last month during the Business Show in Rockefeller Center many 
NBCites flocked to the exhibit to look at the 1937 models of typewriters, adding 
machines, addressographs and other mechanical office equipment. Most popular 
booth was that of handwriting expert, Helen King, who not only offered to tell 
everyone the “truth about himself,” gratis, but also offered free passes to the 
Radio City Music Hall and the Rockefeller Center Tour to those who had the 
most revealing handwriting. 

The following members of NBC were among those who won prizes for being 
good script-teasers: William R. Thompson, Building Maintenance; Frances Heim, 
Accounting; E. B. Lyford, Traffic; May Day, Operated Stations; Elizabeth Hard- 
ing, Central Files; Loy Seaton, Treasurer’s; Kathryn Barry, Script Division; 
Norman Ward, Electrical Transcription; Martha Carlson, Stenographic; and 
Edward Evans, Statistical. 

And here are a few samples of the winning scribbles and their analyses: 

Edward F. Evans: Personality. Courage. Liking for keeping busy. High ideals. 
Diplomatic. Inspires confidence. 

May Day: Creative mind. Instinctive good judgment. Poise. Thoughtful. Can 
understand others. Personally reserved, although the pleasing personality may 
seem to belie this. ^ 

^ ^ ^ ^Ury,t ~fo /nfi /Vt ) dtryntcOo^ 

ttULU . tc^ 

Martha Carlson: Considerate. Sincere. Ought to make a fine wife and hostess. 
Sense of humor. Courage. Desire for complete independence. Versatile. Eliminates 
the unnecessary things in life. 

J — ^SJ -<4. 

Norman Ward: Versatile. Can do many things well. Clean mentally and morally. 
Honest. Sincere. Can feel for others. Good judgment, good instincts, and a decided 
asset to any organization. 

Frances Heim: Goodnatured. Thinks and acts rapidly. A little curious — likes to 
know the why and wherefore of things. Sense of proportion. Pride. Desire for 
independence. Sociable. Puts off doing unpleasant tasks (such as hurting others, 
or carrying bad news ) . 



John H. Dodge of the Washington sales 
staff has been appointed to succeed Vin- 
cent Callahan as sales manager of WRC 
and WMAL, NBC owned stations in 
Washington, D. C. Mr. Callahan, who had 
been with NBC six years resigned to take 
a new post as manager of WWL, New 

The new sales manager is a native of 
Washington, D. C., where he was born on 
June 30, 1899. His father, Arthur J. Dodge, 
was at that time Washington correspond- 
ent for several midwestern newspapers 
and his mother, Annie J. Dodge, came 
from Wisconsin in the early nineties. 

John H. Dodge spent his childhood in 
Washington and attended local public 
schools until the United States entered 
the War. He was a junior in high school 
when he left to join the Navy. In 1919, he 
was honorably discharged. Then followed 
several years of work in various govern- 
ment bureaus in Washington. 

In 1922 Mr. Dodge entered the news- 
paper field as a reporter of the Washing- 
ton Times. Four years of journalism and 
still he looked for other fields to explore. 
He became affiliated with the sales depart- 
ment of an automobile distributor in 

During those years of search and prac- 
tical training he built a solid foundation 
for his background studying Journalism, 
English and Business Law in night school. 
His studies included two years at George 
Washington University. 

In 1928 he went to New York City to 
accept a position as salesman with the 
Home Economics Service Corporation. Six 
years with this firm took him on trips to 
various cities throughout the country mak- 
ing contacts with Advertising Departments 
of newspapers in those cities. His duties 

included the selling and preparing of ad- 
vertising copy for newspapers in all parts 
of the United States. 

Well-equipped with his wealth of ex- 
perience in fields closely allied to radio 
broadcasting Mr. Dodge joined the Com- 
mercial Department of NBC in Washing- 
ton in 1934. Subsequently he became a 
salesman. His recent appointment was 
logical and natural for a man with his 
training and ability. 

Dr. Franklin Dunham, Educational Di- 
rector, Ernest LaPrade, Director of Music 
Research, Miss Judith Waller, Central Di- 
vision Educational Director, and Miss 
Margaret Cuthbert, Director of Women’s 
Activities, all spoke on the technique of 
presenting educational programs on the 
air at the Eighth Institute of Education by 
Radio held at Ohio University, Columbus, 
Ohio, May 3-5. 

MAY, 1937 



Introducing — Harry A. Woodman 

The smooth and efficient system and 
progress of KDKA seems to call for a 
“behind-the-scene” story of the “man be- 
hind the gun.” 

The man in this case is Harry A. Wood- 
man, the station’s general manager. Calm, 
seldom without a smile, but with efficiency 
above all, he has kept KDKA at and above 
the high level it always has enjoyed as 
“The Pioneer Broadcasting Station of the 

Mr. Woodman was born in Portland, 
Maine, on January 13, 1892. He went to 
public schools there and finally, although 
he admits there must have been a trick in 
it, he was graduated from Bates College in 
Lewiston, Maine, in 1913. According to 
his own confession Mr. Woodman majored 
in sports but from its recent athletic rec- 
ord that must have been the last year any- 
one majored in sports for dear, old Bates. 

Equipped with an A.B. degree he went 
to work for a firm of mill agents in 1913. 

Came the war and Mr. Woodman was 
graduated with the first class from the 
Plattsburg army camp. He saw service 
until February, 1919. The war over, he 
returned to his former job, was promoted 
from clerk to city salesman, and then to 
southern territory sales. 

It was in 1925 when Mr. Woodman 
heard what he terms “the call of the wild” 
and was hired by George McClelland to 
work for WEAF, then owned by the 
American Telephone and Telegraph Com- 
pany, 195 Broadway, New York. 

When he joined WEAF in December of 
1925 he was supposed to have been hired 
for the sales department but station and 
traffic problems were just beginning to 
crop up as serious questions and Mr. 
Woodman found himself in the traffic and 
station management departments plan- 
ning the first network in the country.. 

When RCA took over the WEAF net- 
work, he became traffic manager with 
NBC, and remained in that capacity until 
he was named manager of KDKA in Sep- 
tember of 1934. 

Mr. Woodman is married and has a boy, 
Harry, Jr., nine, whom the boss wants to 
send to Bates . . . but who insists, father 
to the contrary or not, that he is going to 
be a halfback for Jock Sutherland at Pitt. 

General Manager of KDKA, Pittsburgh 


With the addition of three stations to 
the several networks during the past 
month, NBC increases its total number of 
stations to 126. 

The first of the three to become an 
associated station is WSAN, only outlet in 
Allentown. Penn., operating on a frequen- 
cy of 1440 kilocycles, with a power of 
500 watts. J. C. Shumberger is president 
of WSAN. Inc., and J. C. Musselman is 
station Manager. 

The second, which replaces WGAR, is 
WHK, oldest station in Cleveland. Ohio, 
operating on a regional channel frequency 
of 1390 kilocycles with a day-time power 
of 2500 watts, and a night-time power of 
1000 watts. H. K. Carpenter is vice presi- 
dent and general manager of the station. 

The last is Station WJTN, Jamestown, 
N. Y., operating on a frequency of 1210 
kilocycles, with a day-time power of 250 
watts, and a night-time power of 100 watts. 
It is owned by tbe James Broadcasting 
Company, Inc. Charles Denny is the man- 


by Edward B. Hall 

\^’hen Operator William J. Lawlor is 
not twirling dials in the WBZ Contrr>l 
Hoorn, the odds are favorable he can be 
found at the controls of his own “ham” 
station, WITP in Brighton. In the course 
of his meanderings on the megacycles. 
Bill often contacts such remote places 
as China and Africa. But it is seldom 
enough that he is privileged to render a 
human service of the kind that recently 
fell his lot. 

Talking one evening with VOll in St. 
John’s, Newfoundland, Bill was told of a 
dying mother whose two daughters had 
emigrated to Boston 23 years ago. Both 
had married and settled down in the vicin- 
ity of the Hub. Neither had subsequently 
returned to Newfoundland, nor seen the 
aging mother during that long interval. 
The stricken woman yearned to talk once 
again with her children. Could Bill locate 
the daughters and bring them to his sta- 
tion? It would then be possible to patch 
through their voices to the mother’s bed- 
side for a three-way conversation. 

Working swiftly and ingeniously, Law- 
lor found and summoned the two Boston 
women to WITP. The experiment was suc- 
cessful. For upwards of an hour, the 
mother and her daughters carried on what 
was destined to be their final conversation 

Bill can report that there was not a dry 
eye at either end of the line. But it was a 
genuinely humane and worthwhile service. 
i i i 

In token of long association and friend- 
ship, Dwight A. Myer (Plant Manager) 
has presented George A. Harder (Promo- 
tion and News), with his latest original 
creation, a handsome model of the “H.M.S. 
Bounty.” ^ ^ ^ 

Robert S. Halloran (Auditing), newly- 
elected president of the Granite City 
Stamp Club, exhibited a frame of rare 
New Zealand stamps from his own collec- 
tion at the Fifth Annual Exhibition of the 
Club. Bob makes a specialty of United 
States and New Zealand stamps. 

Walter Koons, music editor, was made 
an honorary member of the Gamma Chap- 
ter of the music fraternity Phi Mu Alpha 
at Syracuse. He was guest of honor at a 
banquet for newly-initiated members of 
the fraternity. 

1 i i 

Robert M. Morris and George M. Nixon, 
Engineering, jointly delivered a paper on 
an experiment in testing materials con- 
ducted by Johns-Manville and NBC before 
the Acoustical Society of America, May 4. 




by Charles Anderson 

KOAgrams: Joe Gillespie, announcer, 
left May 15th for a vacation tour of the 
East. He plans to visit Chicago, New York 
studios and see how the wheels rotate in 
those parts of our big Network. 

1 i ■* 

Jose Iturbi and the Philadelphia Or- 
chestra have come and gone, but are not 
forgotten. One point of pick-up for the 
short-wave reception was situated atop the 
Denver Union Station. There being no 
elevator service Walt Morrissey, Engineer, 
had to hoof it up the six stories to the roof 
in a series of continuous trips the most of 
two days getting lines to function proper- 
ly. It’s a good thing he plays some golf to 
keep his knee action in good shape. At 
that he seemed to buckle a bit about the 
ankles along about train time. Carry on, 
the show must go on . . . and it did in fine 
style thanks to lots of hard work. Joe 
Rohrer, another of the Engineering staff, 
had the job of setting up equipment on 
top of a grain elevator outside of town. 
He had to ride a belt lift ordinarily used to 
raise grain to the top floors. Joe Gillespie, 
announcer, took the ride along with him 
On the train, riding in style, was Glenn 
Glasscock handling the short-wave trans- 
mitter from the special car in which Iturbi 
played a grand piano. 

i i i 

Bill Williams. Engineer, passed the 
cigars as per demand because he is now 
the proud father of a second girl. The 
name is Patricia if you please. Of course, 
the big broad smile went with the “cee- 

1 1 i 

A baptism under fire greeted our new- 
est Engineer, Stan Neal. He handled one 
of the short-wave receivers atop the depot 
on the Iturbi reception. Stan is a graduate 
of the University of Denver and comes to 
us from Inter-State Radio and Service Co. 
He’s not married yet, but I’ll bet that first 
pay-check will do well to make a payment 
on the engagement ring to accompany that 
romantic glint in the eye that makes it 
appear the lady said “yes.” 

i i i 

Spring is here and the love-bug will 
bite. Ellsworth Stepp, Mail Clerk, stole a 
march on the boys and went to Berthoud, 
Colo., for the legal matters pertaining to 
marriage. News will leak out and now it’s 
Stepp who passes the stogies. The lucky 
girl’s name was Kay Hanson, now it’s Kay 

Apprentices Named to 
Engineering Department 

Included in the 
list of personnel 
changesand appoint- 
ments in the Engi- 
neering Department 
this past month are 
the names of several 
who were recruited 
iik. from the ranks of 

F. G. CONNOLLY other departments to 
assume positions as 
apprentice engineers. In each case the man 
involved has been with NBC more than four 
years, and has been studying Engineering 
at one of the local technical schools. 

Francis G. Connolly, who since 1931 has 
been with the organization in the Program 
and Artists Service Departments, becomes 
an apprentice in the 
Field Division. Mr. 

Connolly studied at 
Fordham University 
for several years, 
and after coming to 
NBC enrolled at the 
RCA Institute where 
he took courses in 
Radio Telegraphy 
and in Radio Tele- JAS. V. COLEMAN 
phony. He has a 

radio telephone operator’s first class li- 
cense. a radio telegraph operator’s second 
class license, and operates amateur Sta- 
tion W2GSY. 

Edward Bertero becomes an apprentice 
studio control room engineer. Since join- 
ing the organization in 1932, Mr. Bertero 
has worked in the Mail Room and as a re- 
ceptionist in the Engineering Department. 
He has been studying Engineering at 
N.Y.U. since 1932, and expects to continue 
as a student there. 

James V. Coleman, with NBC as an 
electrician since the 
fall of 1933. becomes 
an apprentice in the 
Maintenance Shop. 
Mr. Coleman has 
been taking courses 
in Engineering at 
the Pratt Institute of 
Technology since 
1932. He has a first 
class radio tele- 
phone operator’s li- 
cense, and operates amateur station 

Howard E. Cooley, who has been with 
NBC for over a year, and who is now a stu- 
dent at the RCA Institute, replaces Mr. 
Bertero as receptionist in the Engineering 


by Marian P. Gale 

Group hospitalization has come in 
handy for two this last month . . . Cath- 
erine O’Neal and Marge Brown of the Pro- 
gram Department. Gordon Hittenmark is 
running a collegiate gossip column be- 
tween records on the Timekeeper pro- 
gram. Bill McAndrew in the News Depart- 
ment finds it easy to get gossip items at 
Trinity College for him, the reason being 
Bill will marry Irene Byrne, Trinity alum- 
na, on June 30th. 

i i i 

Work on the new $75,000 transmitter 
for WRC will start shortly. The Commis- 
sion approved the station’s application for 
increase in power to 1,000 watts daytime 
and 5,000 watts at night. 

1 i i 

Bill Chew of Engineering is suffering 
with a broken collar-bone. . . . It’s being 
said Carleton Smith as a ping-pong player 
is a good Presidential Announcer. . . . 
Hugh Mcllreavy doesn’t believe there’s 
safety in numbers since three feminine 
fans who have more than a listener’s in- 
terest arrived for a visit in the nation’s 
capitol all at the same time. Hugh, being 
on station duty at the hour of the second 
visitor’s arrival, visitor number one wel- 
comed visitor number two at the station. 
Well, Hugh, that’s one way if you can get 
away with it. Bob Cottingham of the news 
department did a great job on the Hinden- 
burg disaster. Bob got the bulletin des- 
cribing the fire of the big dirigible on the 
Arrow newscast over WMAL just about 
eight minutes after it happened in Lake- 


Bob Terrell, control room supervisor, is 
fast getting the title of “Junior Voice of 
Experience”. . . . Bob offers advice on 
everything, from the choice of a career to 
how you should smile at your best girl, or 
wife. ... Ed Rogers, staff announcer, 
bought a new car some months ago . . . 
and to this day insists that some of the 
parts were left out. . . . Bill Coyle, night 
supervisor, threatens to start a local reduc- 
ing club. . . . Bill points out that a number 
of the program department employes need 
the exercise . . . most of the announcers 
deny this, claiming that their clothes 
merely fit snugly. . . . Rose Ewell cele- 
brated a birthday recently and received, 
among other things, a big cake from fel- 
low employes. 

i i i 

Send your vacation pictures, with captions, to 



MAY, 1937 



(Continued from Page 1) 

each of the many departments of NBC in 
order to decide upon the aspect of radio 
which most interests him Then he will 
devote most of the rest of his apprentice- 
ship to the chosen department. At present 
he is in the Program Department study- 
ing our methods of production. 

Despite his youth, Mr. Marconi is al- 
ready a seasoned veteran in point of con- 
tact with wireless telegraphy and tele- 
phony. Born in Bologna, he studied as a 
child in Switzerland, and then attended 
the Military College of Rome. After five 
years in the Naval Academy at Leghorn, 
there were three years of active service in 
the Royal Italian Navy as a junior officer. 

On resigning from the Navy, Mr. Mar- 
coni spent two and a half years in Eng- 
land, two of them with the Marconi Inter- 
national Marine Company, and six months 
with the aircraft department of the Mar- 
coni Wireless Telegraph Company in 
Croydon. Although he has travelled ex- 
tensively in Western and Central Europe 
and the Near East, this is his first trip to 

There is no one aspect of radio which 
commands Mr. Marconi’s undivided at- 
tention. Programs interest him as much as 
technical problems. The role of broadcast- 
ing as a stimulant of musical appreciation 
seems particularly important to him be- 
cause he is a musical enthusiast. Although 
he plays no musical instrument, he has a 
wide knowledge of music in its many 
forms. True to the traditions of his native 
land, however, he favors the opera, and 
the Verdi tradition in the opera. 

“In Rome and in London,” he said, “I 
learned something about the work of the 
various foreign radio organizations. I 
learned enough to know that I needed to 
learn more. I’m glad I’m here, because I 
think America has advanced as far as any 
other country in the world — if not far- 


The PHOTO CONTEST will be resumed 
in the July issue of the NBC TRANS- 
MITTER with emphasis on pictures of 
NBCites on vacation. 

The winners will be awarded free tickets 
to theatres in NBC cities. Judges are Ray 
Lee Jackson and Wm. Haussler, NBC pho- 
tographers. All entries will be returned but 
the NBC TRANSMITTER will not be re- 
sponsible for those which are lost. 

Send in your entries for the July issue 
before June 18 with complete captions, and 
your name, department and division. 



by Alan Kent 

Handbook for Radio City Neophytes 

RECEPTIONIST: Wears blue citation 
cord on left shoulder, chip on right shoul- 
der. Can dial Ext. 780 blindfolded with 
both hands tied behind him. Is the only 
human extant capable of decoding a re- 
hearsal sheet. 

MUSIC LIBRARY : The only library in 
the world where they don’t cram Rhett 
Butler down your throat. 

SECRETARY : Is always immaculately 
and sensibly dressed. Uses little or no 
make-up. Never becomes perturbed. Is 
never late nor ever leaves early. Always 
knows just where everything is. Is con- 
stantly and efficiently polite. And besides 
that the sun always rises in the West. 


EXECUTIVE: Has either been to Yale 
and acquired more clubs than a stacked 
deck, or has risen from the street corner 
and the selling of Five Star Finals, or is 
an Army Man. Is never a Navy Man. We 
wonder why. 

AIR CONDITIONING: Once upon a time 
someone dropped one million dollars ($1,- 
000,000.00) on the tenth (10) floor; the 
result was an air conditioning plant for 
delivering seventy-two (72) degrees of 
controlled air. It seems to us that one mil- 
lion ($1,000,000) is a lot of money to 
spend for a draft. If all that was wanted 
was a draft why didn’t someone wave fifty 
dollars ($50.00), disguised as a fee, 
around in the Announcers’ Room. The re- 
sultant bare-fanged rush for the scratch 
would have created a draft that should 
have undoubtedly circulated for years. 
And when that had died out the Artists’ 
Service would still be creating a mild ty- 
phoon trying to put the bite on the half a 
yard for their customary ten (10) per- 

round half dozen studios, a half dozen 
round actresses, a rounding half dozen 
actors, a half dozen Studio Patrolmen 
doing the rounds, also around a half dozen 
song pluggers half dozin’. 

OFFICE: Can usually be identified as be- 
longing to any one individual by the con- 
stant absence from its confines of that one 
individual. Has, as equipment, one large 
filing cabinet and one small filing cabinet 
(which are interchangeable) ; one large 
wastebasket and one small secretary (not 
interchangeable) . The large cabinet is for 
filing memos — the small cabinet is for fil- 

HARLEY SMITH, left, and 
. . . studying radio in Radio City 

University fellowships for advanced 
study in radio broadcasting with the Na- 
tional Broadcasting Company have been 
granted by the Rockefeller Foundation to 
Harley A. Smith, of Louisiana State Uni- 
versity, and George E. Jennings, of Sta- 
tion WILL of the University of Illinois. 
Two similar fellowships were awarded last 

Mr. Smith, with a three months’ ap- 
pointment, and Mr. Jennings, with a six 
months’ appointment, started their studies 
in the NBC studios in Radio City on May 
10. Under the supervision of Dr. Franklin 
Dunham, NBC Educational Director, they 
will study all phases of broadcasting tech- 
nique, including methods of planning and 
producing programs, script writing and 
network management as developed by 

Mr. Jennings was production director at 
Station WILL and instructor of broadcast- 
ing at the University of Illinois. Mr. Smith 
has been a radio instructor at Louisiana 
State University for the last four years 
and has directed numerous programs pre- 
sented by the University at cooperating 

The recipients of last fall’s fellowships, 
William Friel Heimlich, of Ohio State 
University, and Leora Shaw, of the Uni- 
versity of Wisconsin, completed their NBC 
training February 15. Mr. Heimlich has 
since been appointed program manager of 
station WOSU, of Ohio State University, 
and Miss Shaw has been named chief of 
the script writing department of station 
WHA, of the University of Wisconsin. 
Associated with these stations before their 
NBC training, they received advancements 
upon their return. 

ing memos — the wastebasket is for filing 
memos. What about the secretary? . . , 
Well, what about the secretary ? 





On April 30, at George Washington 
Stadium, the NBC baseball team inaugu- 
rated its 1937 season. For their opening 
tilt the broadcasters drew as their oppo- 
nents the team representing RKO. The 
final score was 8-2 with the NBC ball 
players winding up on the short end. RKO 
chalked up five runs in the opening frame 
by virtue of three hits, three bases on 
balls and two errors. It was in this inning 
that Jack Wahlstrom relieved Von Frank 
of the twirling assignment and proceeded 
to set the other team down in order except 
for a scratch hit in the fifth inning. 

hospital wards, classrooms, homes and 

Facing Dr. Damrosch on the other side 
of the studio is a painted reproduction of 
Mystery Island, the mythical spot on 
which so many children’s programs take 
place. Among other things it shows SpZas/i- 
ing Lemonade Falls, Haunted House, 
Table Rock and Pie Plateau. So far, of 
this last, explorers have been unable to 
determine whether the geological forma- 
tion is basically mince or raisin. 

Photo by Jack McGhie 

Guide Raymond Wall is showing his guests a new highlight on the NBC Studio Tour in Radio 
City — the beautiful mural portrait of Dr. Walter Damrosch in the Children’s Studio. 

A new highlight on the NBC Studio 
Tour in Radio City is the Children’s Studio 
with its gayly colored murals depicting 
the development of NBC’s children’s pro- 
grams during the last ten years. 

Visitors, young and old, from the North, 
South, East and West, look at the paint- 
ings and recognize with delight such old 
NBC friends as the Lady Next Door, Cap- 
tain Better, the Singing Lady, Skippy, 
Little Orphan Annie and Billy and Betty. 

The murals are the result of a father- 
daughter collaboration by “Jolly Bill’’ 
Steinke, widely known to NBC child lis- 
teners, and twenty-three-year-old Bettina 

“Jolly Bill” is responsible for the black 
outlines and such highly imaginative 
touches as the Pied Piper who plays his 
flute of a nose; Captain Tim Healy scat- 
tering stamps, most of them real stamps 
pasted on the wall, to the members of his 
stamp club; and the Pussy Willow Sym- 
phony, conducted by a caricature of Dr. 
Frank Black. Bettina claims the color 
work and the basic sketches, also the con- 
ception and execution of the crowning 
achievement — the portrait of Dr. Walter 
Damrosch that covers an entire wall in the 
studio proper. 

The portrait is actually a dramatic pre- 
sentation of Dr. Damrosch’s genius as it 
affects radio and its nationwide listeners. 
In true-to-Iife oils, it depicts Damrosch 
seated at the piano during a broadcast of 
the NBC Music Appeciation Hour. Eu- 
terpe, hovering over his shoulder, is ready 
to hurry to the NBC transmitters through- 
out the country, and thence to children’s 

On May 7 at eleven o’clock in the eve- 
ning Pathe cameramen moved their equip- 
ment into Studio 8H in Radio City to shoot 
some broadcasting scenes. The studio 
soon took on the appearance of a movie 
set in action, with grinding cameras, tech- 
nicians, and bright lights. Nine pages and 
guides were recruited for the all-night 
shift to act as ushers for the studio audi- 
ence composed of extras from the Pathe 
studio. The show, a typical presentation 
of the Magic Key of RCA, featured Frank 
Black and the NBC Symphony Orchestra, 
Jean Dickenson, Milton J. Cross, Ben 
Grauer, a dramatic sketch demonstrating 
sound effects and others. 

The film was shown in Chicago in con- 
nection with an RCA sales campaign and 
also will be used with other films of RCA 
activities as an educational feature. 

Photo by Jack McGhie 

Pictured above is a section of the colorful murals painted by “Jolly” Bill Steinke and his 
daughter, Bettina, in the Children’s Studio in Radio City. Children taking the NBC Studio Tour 
are delighted by these fantastic figures from their world of make-believe. 


MAY, 1937 


by O. H. Junggren 

The big news from Schenectady these 
days concerns our new equipment. Until 
the new building is completed sometime 
this fall, WGY folks will have to content 
themselves with the thought that they have 
a new antenna to brag about. Granted that 
a vertical radiator is a rather unromantic 
thing for spring, still, this new addition to 
the South Schenectady plant is quite a 
piece of work. 

According to word from Bill Purcell, 
station engineer, WGY’s circulation will 
be increased threefold by the 625-foot 
staff, to be erected by the General Electric 
Company. Ground has been broken for the 
antenna, which is expected to be one of the 
tallest in the country. Along with this, the 
new building promises to give Schenecta- 
dians a new reason for civic pride. For the 
impatient folks, let it be stated that the 
surveyors were out recently squinting 
through their lenses. 

■f i i 

The manager’s office covered itself with 
glory not so long ago. Within a week of 
each other, stories appeared in local 
papers to the effect that Kolin ffager had 
been elected vice-president of the Better 
Business Bureau of the Schenectady 
Chamber of Commerce. Mr. Hager had 
been a director for two years. Mrs. Caro- 
line Osan, Mr. Hager’s secretary, was 
elected president of the Schenectady Busi- 
ness and Professional Women’s Club. She 
had served for two years as recording sec- 

i i i 

A recent visitor to WGY’s control room 
was Robert Moss, studio engineer, at 
Radio City. He was on his way to Maine 
for a vacation. 

i 1 i 

After a little snooping, we present some 
early dope on vacations of some of the 
WGY staff: A. 0. Coggeshell, program 
manager, says he hopes to make a trip to 
Yellowstone Park by car. 

Howard Tupper, announcer, will spend 
his abbreviated vacation in Canton, N. Y., 
his home town. Howard has been with us 
only a few months. 

Howard Wheeler, control room super- 
visor, will spend his vacation at Lake Cos- 
sayuma, near Schuylerville, N. Y., inces- 
santly photographing his wife and chil- 
dren with his new camera. 

Ralph Nordberg, sales manager, anti- 
cipates deep-sea fishing in the Gulf of 

Virgil Hasche, auditor, will go to his 
home in Inwood, Iowa. 

Thursday, May 6, was just an ordinary 
Thursday around NBC in Radio City. The 
day staff had almost all gone home, Rudy 
Vallee was in London, “Charlie McCar- 
thy’’ was on his way to Hollywood, and 
the crowd was just beginning to collect 
for the Showboat performance. 

Your reporter had found his way to the 
PBX room to renew an old acquaintance 
and had been there just a few minutes 
when things began to happen. First, Wil- 
liam Burke Miller, Night Program Man- 
ager._ demanded to be connected with half 
a dozen different points all at the same 
time. Lights flashed and telephone cords 
became a knotted confusion. 

We tore out of the PBX room to the 
Master Control desk to find a little group 
gathered around the main panel. Traffic 
Department members were hurriedly 
thumbing through past records. Still we 
couldn’t figure out what was going on. 
Finally, we asked one of the men in Traffic 
what all the excitement was about. 

“The Hindenburg is burning down at 
Lakehurst,” he said. 

It didn’t seem possible. Why, just a 
little while ago the great ship had sailed 
majestically over the city. We knew the 
source of the greatest information would 
be the News Division and sure enough, it 
was! Teletype machines were flashing out 
their messages about the disaster. Tommy 
McFadden was bustling about trying to 
reach members of the Special Events De- 
partment. Curious employes began stream- 
ing in for first hand news. Even David 
Sarnoff dropped in with John Royal for 
latest developments. 

Press Division, in the next room, was 
alive with activity. In a small room a sten- 
ographer took down the contents of a 
broadcast, when Burke Miller interviewed 
Clinton E. Herring of RCA Radiomarine, 
who had witnessed the accident. Warren 
Gerz of Press grabbed finished notes, re- 
wrote them into a story, and passed them 
on to a teletype operator to get the news 
to all metropolitan papers with a minimum 
of delay. 

The corridors became filled with ex- 
cited, hurrying members of the Announc- 
ers’ staff. Engineering Department, Press 
and Special Events Departments. 

Cars were dispatched to Lakehurst, and 
airplanes were chartered for a quicker 
trip. Syd Desfor, Burke Crotty and John 
McTigue of Press left in Syd’s car armed 
with cameras, flashlight bulbs, police 


{Continued from Page 1) 

construction of a new NBC building at 
Schenectady to station W'GY, one 
of the oldest 50,000-watt stations in the 
United States and a veteran NBC asso- 
ciate. Work has begun on the studios, 
which occupy a space of 20,000 square 
feet, and it is expected that the plant will 
be ready for use September 1. 

The Schenectady building occupies one 
of the most strategic locations in the city. 
It is situated on the grounds of the Gen- 
eral Electric Company at the head of Erie 
Boulevard, one of the city's main thorough- 

The new building has an entire front of 
glass brick, fitted into a honeycomb of 
steel. This provides a maximum of day- 
light and at the same time reduces heat 
radiation. The five studios of the plant 
take up the ground floor of the structure; 
offices fill the second floor. 

Station WTAM, Cleveland outlet of the 
Red Network, is expected to occupy new 
quarters in the Guarantee Title & Trust 
Building, Cleveland, shortly before Janu- 
ary 1. Seven studios and provisions for 
television facilities are planned at the new 
site. The lease also includes use of the roof 
and of a large electric sign atop the build- 

Plans for improved facilities at Holly- 
wood and San Francisco are still in a 
formative stage. It is planned, however, to 
double the capacity of the present Holly- 
wood studios and to expand those at San 

passes and NBC banners. The display of 
these banners on the car gave them prac- 
tically an open right of way to Lakehurst. 

Leaving the Press Division where Vance 
Babb had now arrived and assumed 
charge of things, we went back for a look 
in at the PBX room. The word had now 
been broadcast and telephone inquiries 
had increased to such an extent that Mil- 
dred O’Neill, Mary Gannon, Dorothy 
McDermott and chief operator Margaret 
Maloney had all they could do to handle 
the bulk of telephone traffic. 

A weeping woman at the other end of 
one call pleaded to be told the names of 
those who had survived ... a close relative 
of hers was aboard. The next call was a 
listener who wanted to know what station 
he could hear Rudy Vallee on. 

And so it went far into Friday morning. 
Phone calls, broadcasts, frantic ringing of 
bells, hurrying feet, boys in white from 
the drug store bringing black coffee so 
tired workers could go on and on. 

It had been a quiet Thursday night — 
that is, up until about 7:35. 

— Walter Moore. 






Francis E. Koehler, assistant supervisor 
of the guide staff is replacing Ary R. 
Moll at the control desk in Guest Rela- 
tions. The latter has been made assistant 
to Dwight B. Herrick, in charge of dis- 
tribution of broadcast tickets. 

Replacing Mr. Koehler as assistant 
guide supervisor is Birger Hagerth. 
Thomas Severin has been transferred from 
the set-up staff to replace Mr. Hagerth as 

The above-mentioned men all started in 
the page staff three or more years ago. 

Miss Ruth Eisner, of Stenographic, is 
now in the Sales Department. During her 
three years with NBC Miss Eisner has 
worked in various departments as secre- 

i 1 i 

Miss Virginia Black, formerly of Steno- 
graphic. is now secretary to Walter E. 
Myers, Sales. Miss Black came to NBC 
from the Commercial Investment Trust 
Corp., on April 16 last. 

i i i 


C. M. (Tony) Hutson, Engineering, is 
back after a long illness from pneumonia. 

i i i 

Wayne L. Randall. Director of Public- 
ity, has just returned from a two weeks 
vacation in Florida. He and Mrs. Randall 
motored down to Pensacola to visit their 
son, Gardner, who is an aviation cadet at 
the U. S. Naval Station there. 

i i 1 

Spencer McNary of the Mail-Messenger 
Section has been promoted to a position in 
the office of D. S. Tuthill, business man- 
ager of Artists’ Service. During his eigh- 
teen months with NBC Mr. McNary has 
been a page and office boy in Guest Rela- 
tions, and a clerk in Cost Accounting and 
the Mail Room. 

i i 1 

i i 1 

M iss Helen Lefebre has returned to 
Electrical Transcription Service from a 
two months’ leave of absence which she 
spent in California. Miss Lefebre had 
quite a time finding her old office what 
with all the changes and new doors on the 
second floor of the studio section. 

i i i 

Miss Anne Gatesweiler has been pro- 
moted in the Sales Department to replace 
Miss Marguerite Andrews as secretary to 
I. E. Showerman, Assistant Eastern Sales 
Manager. Miss Andrews resigned to take 
a job in Washington, D. C. 


Jack Wyatt, talented young guide, left 
Detroit last October to join our uniformed 
staff in Radio City. Two weeks ago NBC 
sent him back to Detroit to become an an- 
nouncer of WW'J, NBC affiliate, owned by 

Pictured above are a group of NBCites cantering on the bri<lle path of Central Park, New 
York. Horseback riding claims a large number of members of the NBC Athletic Association. 
Enthusiastic equestrians ride weekly in New Jersey, Westchester and Long Island. 

the Detroit News. He is another product 
of the announcing school conducted by 
Dan Russell and many will remember him 
as the suave, clear-voiced m.c. of the Brass 
Button Revue presented by the Guest Re- 
lations staff last February. He is only 

i i 1 

Wilbur Auth resigned from Statistical 
April 31, to become associated with the 
N. Y. Fire Department. Said he, “I’ve 
always wanted to be a fireman.” 

Robert Burholt, a newcomer from the 
insurance business, replaces Mr. Auth. 

1 i i 


Miss Barbara Buck, formerly with 
Arnold Constable and Co., is the new re- 
ceptionist in the Sales Department. She 
came to New York from Columbus, Ohio, 
six months ago, with a diploma from Ohio 
State University. 

Miss Buck’s home is in that city which 
became famous in the last presidential 
election, Topeka, Kansas. It was there that 
she went to the same school as Wendell H. 
Williams. Continuity Acceptance, whom 
she was surprised to see one day as he was 
making one of his frequent calls in Sales. 

1 i i 

Charles E. McCurdy, formerly with 
J. Walter Thompson and Gardner Adver- 
tising Company, has joined the Statistical 
Department as an artist. 

Mr. McCurdy is from Pittsburgh, Pa., 
where he studied Design at Carnegie Tech 
and the Art Institute of Pittsburgh. His 
woodcuts and paintings have been exhib- 
ited in Pittsburgh, Los Angeles and Wash- 
ington, D. C. 

1 i i 

Miss Dorothy Kemble joins Continuity 
Acceptance on June 1 as assistant to Miss 
Janet MacRorie. 

Miss Kemble, for the past five years, has 
been in charge of advertising acceptance 
for MacFadden Publications, Inc. 

i i 1 

Arthur L. Forrest, formerly in the mar- 
keting division of Hearst Magazines, is a 
new member of the Statistical Department 
where he is working at survey analysis. 

i i i 

James E. Cornell and Elbert W. Wil- 
liams have joined the Guest Relations 
Division as studio patrolmen. 

Patrolman Cornell has led a very inter- 
esting and adventurous life as a sailor in 
the Navy for twenty-six years. He was 
Chief Quartermaster when he retired in 
1933. Mr. Cornell has seen and taken part 
in many wars including the World War. 

(Continued on Next Page) 

MAY, 1937 


He has many interesting stories about the 
earthquakes in southern Italy and Sicily 
in 1908. the Turkish Revolution which 
dethroned Abdul-Hamid in 1909, the Chi- 
nese Revolution in 1911, and the Mexican 
upheaval in 1914, at all of which U. S. 
Navy vessels were present for patrol duty 
and the protection of American citizens. 

Elbert W. Williams is not exactly a 
newcomer. He has held two or three tem- 
porary jobs in NBC in the past but this 
time his job is steady. 

Mr. W'illiams is quite an enthusiastic 
singer and he would like to organize an 
NBC watchmen’s quartet or trio. He has 
had many years experience as a profes- 
sional church singer. His record is twenty- 
one years as a member of the choir of the 
Church of the Messiah and Incarnation in 
Brooklyn. He has faced the microphones 
of several small New York stations as a 
tenor in the Richmond Glee Club. 

Before coming to Radio City Patrolman 
Williams was a foreman for the Baltimore 
and Ohio R.R. in Staten Island for four- 
teen years. 

i i i 

Percy Winner, newspaper man and 
radio news commentator, has joined the 
Press Division as a writer. Mr. Winner 
is well known in radio circles as a com- 
mentator on international politics and as 
one of the radio commentators who broad- 
cast from the political conventions in 
Cleveland and Philadelphia last summer. 
Before joining NBC he was a news com- 
mentator over WQXR. He has also served 
as a commentator in French on CBS short 
wave transmissions to France. 

Mr. Winner was in the newspaper field 
before going into radio. He was chief cor- 
respondent for North America of the 
Havas News Agency in France; news and 
foreign editor for the New York Evening 
Post; foreign correspondent in various 
European countries for several American 
newspapers and news agencies, particular- 
ly the Associated Press; and New York 
correspondent for the Manchester Guard- 
ian of England. 

Articles on various subjects including 
psychology and international politics writ- 
ten by Mr. Winner have appeared in well- 
known magazines such as Scribner’s, Cur- 
rent History, Outlook and New Republic. 

Mr. Winner is also noted for his lectures 
in English, French and Italian. He was 
educated at Columbia University and the 
Sorbonne in Paris. 

Newcomers to the Stenographic Sec- 
tion this past month come from all over 
the country. 

Miss Marie Joslin, a New Yorker, was 
formerly with Fitzgibbons Company, an 

engineering firm. She went to school in 
Georgia, her mother’s home state. That 
answers for her slight southern accent. 
She also attended Friends Seminary in 
New York. 

Miss Joslin’s avocation is music. She 
plays the violin and is now studying voice. 
Radio? No, — at least not yet. She hadn’t 
thought of it. 

Miss Jean Hill worked in the engineer- 
ing department of Johns-Manville before 
coming to NBC. 

Miss Florence Marin, a New Yorker, 
has had three years experience in the 
banking business. 

Miss Mary Harrell comes from San 
Francisco where she did secretarial work 
for the Institute of Pacific Relations, a 
Rockefeller foundation. In behalf of the 
Institute she made several lectures on the 

Miss Bethany Mather, a graduate of the 
University of Chicago and until recently 
secretary to a faculty member of the Uni- 
versity, is temporarily working in Central 

Miss Caroline Herbert comes to us from 
her native South where she was associated 
with the TVA at Muscle Shoals, Alabama. 
She is a graduate of Mississippi State 
College which is in her home town. State 
College, Miss. 

Miss Lisa Lundin was born in Sweden, 
reared in Des Moines, Iowa, and edu- 
cated at the University of Iowa. She was 
formerly with the Curtis Publishing Com- 
pany in New York. 

Miss Louise Greene is from Boston 
where she was secretary to a faculty mem- 

ber of the Harvard Medical School until 
she came to New York to join NBC. 



We regret to announce that Walter L. 
Carlin, who was in the Accounting De- 
partment, died in St. Mary’s Hospital in 
Trenton, N. J., on May 12. 

Mr. Carlin was an old member of the 
family. He was with RCA several years 
before he came to NBC four years ago. 

> > > 


James H. Hill, who came to NBC from 
his home in Los Angeles in February, has 
been transferred from the Guest Relations 
staff to the Script Division’s file room. He 
is a graduate of the University of Wash- 

i i i 

Miss Kathleen Whaley has resigned her 
position in Central Stenographic to accept 
a secretarial position with announcer Ford 
Bond, whose temporary office is in Studio 
9-B. Miss Whaley was with the National 
Geographic Society in Washington, D. C., 
before she came to NBC last January. 

1 1 i 

Miss Elsie Bergler, who joined our 
Stenographic Section on March 7, is now 
in Sales. Before coming to NBC she was 
with Hearst Cosmopolitan Magazine for 
five years as a secretary in the advertising 
department. For several years Miss Berg- 
ler was on the Metropolitan Opera Ballet. 

(Continued on Page 13) 

Courtesy RCA 

Dr. R. R. Law is shown next to a television image projected onto a three by four screen from the 
“eye” or kinescope of a television receiver. This new “projection kinescope” which was successfully 
demonstrated at the recent meeting of the Institute of Radio Engineers in New York was 
developed hy Dr. V. K. Zworykin and Dr. R. R. Law of RCA. 

Above: Miss Grace Sniffln, 
Chairman of the Dance 
Committee, greets Daniel S. 
Tuthill of Artists’ Service, 
who acted as m.c. for the 
floor show. Guide Paul 
Hutchinson was ticket- 
taker. Barrett Eldredge, 
Guest Relations, is in the 

Right: L. to R., Rae Giers- 
dorf (Singer), Announcer 
Fred Uttal, Gogo De Lys, 
Mrs. Gene Hamilton, An- 
nouncer Jack McCarthy, 
Miss Elinor Crafts, Alan 
Kent (Announcer and 
“Static”), Miss Barbara 
Bierman, Guest Relations. 

fi fiJ" 


• ong rem 
the gay anc 
Dance given 
letic Associa 
veil Hotel, N 
May 7. Milli 
hundred peo 
and Walter V 
tographers o 
took these pi 

Below: At table: K< 
shall, and Morton B' 
floor show. Standin 
bury and D. S. Tu 
Thomas Tart, Mai 
Miss Helen Winter, 

Ilf An 



In their haste to get to the dance set up men 
Herbert Gross, left, and George Andrews fin- 
ished their studio work in white ties. 

Above: Minor head injuries incurred while sawing wood for a television set didn’t stop 
Sound Technicians Robert Stone (white jacket) and Ray Kelly from going to the NBC 
Spring Dance. Also shown are Mrs. Harry Saz, left, and Mr. and Mrs. Fred Knopfke, right. 

Left: Whoopie! Guide David M. Adams and Miss Mary Owen, popular New York model. 


‘ j 


Above: First couple to arrive at the 
dance were not NBCites. Tsk! Tsk! 
They were F. L. Eldridge and Miss 
Magdelena Stein, center, of Bristol- 
Meyers Co. Guides Paul Hutchinson 
and George De Pue, left, took tickets. 
To the right are Miss Marjorie Geich- 
man (Treasurer’s), seated, and Miss 
Grace Ballou (Sales). 

Above: Early arrivals: Miss Victoria Geiger 
(Television Div.), and H. P. Miller. That’s 
Paul again taking tickets. 

Below: Ben Grauer dancing with Miss Jane 
Davis, well-known model. 

4 i(| 

Above: Engineers’ Table. L. to R., J. R. O’Kelly 
(Master Control Room Supervisor), Miss Dorothy 
Jorgensborg (Traffic), Fernando R. Rojas, Mrs. 
Rojas, Miss Ruth Werner, R. W. Bauer. 

Left: Miss Dorothy Michel (Transcribing), and 
her escort, John Leahy. 

Right: Guide and columnist E. Loudon Haaker and 
Miss Mary Kunkel of Easton, Pa. 


f i 





1 PW|| 




Ion Bo 


. )lai 

lered will be 
lorful Spring 

1 the NBC Ath- 
at the Roose- 
York City, on 
hrough twelve 
Jack McGhie 
el, expert pho- 
e guide staff, 
es at the gala 

ack and Peggy Mar- 
who took part in the 
. to R., E. de Salis- 
of Artists’ Service, 
om Supervisor, and 




Published for and by the employes 
of the National Broadcasting Company 
from coast to coast. 

VOL. 3 MAY, 1937 No. 5 




Associate Editor 






JACK McCarthy 



Guest Relations 
Guest Relations 


Guest Relations 
Guest Relations 
General Library 

FRANK C. LEPORE Advisory Editor 

Address all correspondence to : 

Room 284, RCA Bldg., New York 
Circle 7-8300, Ext. 220 


“It can’t be done,” cried the skeptics and 
kill-joys when a small group of enthusiastic 
NBCites started to beat the drums for an all- 
company athletic association to coordinate and 
promote athletic activities among the employes. 
They said NBC was made up of too heterogen- 
eous group of individuals to bring together for 
social activities. 

That was less than four months ago. Today 
with true NBC thoroughness for coordination 
every sport of the season in which NBCites are 
interested has been organized and weaved into 
the activities of the NBC Athletic Association 
which already has over two hundred paid-up 

The Association’s most recent and successful 
venture was the NBC Spring Dance which not 
only brought over twelve hundred people to 
what turned out to be the biggest and gayest 
social affair of the Company but it also added 
many dollars to its rather empty coffers. 

Who said it couldn’t be done? Not only have 
we done it but we’ve done it so well we are 
doing the “impossible” — we’re pulling our- 
selves up by our boot straps! 

It costs only one dollar — and it's good 
for a whole year of real fun and sport. 

ENT tubes! 

THE PLANT. (l92l) 

Tae EARLV tvpe"paonotron" 


by Ruth M. Crawford 

Correspondent, Neiv York Audience Mail Division 

In the Spring students must write class reports or theses — their subjects are 
varied and range from the serious to the amusing: 

How much does the complete education of an announcer cost? At what age 
does the announcer’s services become useless — 40, 50? 

I would like information about the queer jobs done by women around broad- 
casting stations. 

i i i 

I want to be a radio coloratura. What steps are necessary to reach my goal? 

Please send me pictures of “A Midsummer’s Night Dream” and “As You 
Like It.” 

From Dr. Max Jordan’s mail bag in NBC, Europe: 

“I thoroughly enjoyed, today, the broadcast from the Municipal Palace, 
Genoa. Italy, Giulio Bignami’s superb playing was truly grand and touched the 
innermost depths of many hearts. I heartily hope this supremely great artist 
appears again in a future broadcast. 

“I am a school teacher and am making out report cards for my pupils today. 
Since hearing Giulio Bignami play I have decided to give them all good grades.” 

MAY, 1937 


(Continued jrom Page 9) 


i i i 

To us expatriates the NBC TRANS- 
MITTER is indispensable and we read 
every issue avidly from top to bottom. 

— Max Jordan, NBC, Basle, Switzerland. 

i 1 i 

I wonder if some of the employes of 

NBC might not like to get in touch by 

correspondence, via the TRANSMITTER, 
with employes of remote NBC stations in 
similar lines of work. For example, as a 
lowly Esso Reporter, I should be amused 
to talk shoppe with my confreres in 
Washington, Detroit, or New Orleans. I 
believe some of our announcers and oper- 
ators, among others, might enjoy (and 
possibly profit by) the same harmless 
honhommie. Would it be feasible for the 
TRANSMITTER to recommend this kind 
of correspondence — and perhaps offer 
to forward the initial letters to their proper 

— Edward B. Hall, NBC Boston. 

Ed Hall for his excellent suggestion. We 
will gladly act as go-between for wishful 

i i i 

I enjoyed the interesting story on 
George Malcolm’s part in the coronation 
of King George V, — “in 1910,” as you 
stated — in the last issue of the TRANS- 
MITTER. But you made two glaring mis- 
takes. First, the coronation of George V 
was not in 1910 — it was in 1911. His pre- 
decessor, Edward VII, died in 1910 but 
George V was not crowned until 1911. Sec- 
ond, your caption under Malcolm’s pic- 
ture read: “. . . George Malcolm in the 
uniform he wore seventeen years ago at 
the coronation of George V.” For your in- 
formation it is now 1937 and if George V 
was crowned in 1911 it was twenty-six 
years ago — not seventeen — that George 
Malcolm rode in that coronation. 

I thought you’d like to know. Come to 
us for figures. 

— Statistical Department, N. Y. 

Ed.: We stand corrected — at least thirty 
times by phone and mail. However, we 
find solace in the fact that George Mal- 
colm himself did not complain. Said he, 
“I don’t mind it if you make me ten years 

She also is an accomplished musician, hav- 
ing given various piano recitals including 
one at Aeolian Hall in New York City. 

Her home is in Yonkers, New York. 

i i i 

Miss Janet Patton has been transferred 
from Station Relations to Guest Relations 
to become secretary to Walter B. Davison, 
replacing Miss Eugenia Carpenter, who 
resigned on May 15. Miss Carpenter re- 
signed to return to her home in Amster- 
dam, N. Y. 

Miss Patton has been with the Com- 
pany since January. 


Mrs. Emma Little goes from Steno- 
graphic to V. J. Gilcher’s office in Engi- 
neering. Mrs. Little came to NBC from 
Chicago where she was secretary of the 
Medical Alumni Association of North- 
western University Medical School. She is 
a graduate of Ottawa University in Otta- 
wa, Kansas. 

Mrs. Little’s husband is an interne at 
the Medical Center in Jersey City. 

1 i i 

Miss Kathleen Goddard has been trans- 
ferred from the Personnel Office to Miss 
Margaret Cuthbert’s office in Program to 
fill the vacancy created by the resignation 
of Miss Florence Whitney last month. 

Miss Helen Korday, formerly of the 
Monsanto Chemical Co., in New York, is 
replacing Miss Goddard as secretary to 
Miss Joyce Harris, assistant personnel 



Miss Frances Kelly of the Promotion 
Division recently was given a lingerie 
shower at the home of Miss Margaret 
Sheridan in Forest Hills. The affair, a 
complete surprise to Miss Kelly, was at- 
tended by several “NBCettes.” The wed- 
ding will be in July. 

i i i 

The engagement of announcer George 
A. Ansbro and Miss Marie de Chantal 
Turecamo of Brooklyn has been an- 
nounced by the parents of the bride-to-be. 
A graduate of the NBC announcing class 
and the guide staff, Mr. Ansbro was added 
to the regular announcing staff in 1934, 
after winning a competitive audition. 

i i i 


As we go to press Miss Elizabeth Wash- 
ington, Artists’ Service, and Lucius E. 
Robertson, Cost Accounting, are enroute 

to Miss Washington’s home in Tallahas- 
see, Florida, where they are to be married 
on May 27. They will motor North to New 
England for their honeymoon and are ex- 
pected to return to Radio City towards 
the middle of June. 

i i 

Without fanfare 
nor sound effects. 
Miss Ruth Russell, 
popular young NBC 
actress, and Charles 
Range, sound tech- 
nician, went to Miss 
Russell’s home in 
Washington, D. C., 
one recent week-end 
to be married. Their 
honeymoon was brief for it was “the-show- 
must-go-on” for both of them. 

Miss Russell, or rather Mrs. Range, is 
heard on various programs and is best 
known as Nancy in the current dramatic 
serial, lust Plain Bill, and as Margie in 
the Snow Village sketches. She met her 
husband at one of their programs about a 
year ago. 

Mr. Range has been with the Company 
over seven years. He started in the studios 
in Chicago and came to New York when 
NBC moved to Radio City from its old 
quarters at 711 Fifth Avenue. 

i i i 

Stork News: 

D. B. Whittemore, Engineering, recent- 
ly became the father of a baby girl, the 
first offspring in the family. 

i i i 


Mrs. Enid Beaupre of our Promotion 
Division recently addressed the Easton 
(Pa.) Branch of the American Associa- 
tion of University Women. The subject of 
her talk was, “Woman’s Viewpoint of 
Radio from the Inside,” in which she 
stressed the point that radio programs re- 
flect the public taste and that the likes and 
dislikes made known to the broadcasters 
influence the what and how of presenta- 

i i i 

A. H. Morton, Manager of the operated 
Stations Department, recently returned 
from a two-weeks’ trip of inspection to 
NBC stations in Denver, Chicago, Pitts- 
burgh and Cleveland. Mr. Morton also 
went to Fort- Wayne, Indiana, to attend the 
inaugural ceremonies of W'OWO as a new 
NBC affiliated station. 


Mrs. Chas. Range 




by Jack Hollister 

KDKA members recently feted with a surprise shower party. 
They are, in the usual order, Misses Betty Eisley, Marcella 
Campbell and Relda Garrett. 

Three young men had just 
seen a program in one of the 
big studios at KDKA. As they 
were standing in the lobby, 
looking at all the little colored 
lights and panels of the master 
control room, they spotted 
Charley Urquhart, production 

“There goes that clapping 
guy,” said one of the boys. 

Now Charley stands about 
six feet seven in bis socks but 
his cross-section is not so im- 
pressive. On occasion he has 
been called the aerial of 
KDKA. But“clapping guy” was 
a new one. 

As production man, it is one 
of his duties to direct the ap- 
plause and when he raises his long arms 
over his head and brings his twelve-inch 
hands together, the effect borders on the 

Those who know him suspect that Char- 
ley’s good nature prompts him to exag- 
gerate the comical effect of his production 
gestures. But the funny thing about it is, 
he doesn’t applaud at all. He goes through 
the motions but he is so close to the micro- 
phones that he doesn’t dare let his palms 
come together. Instead he strikes one hand 
on the edge of the other so that it looks 
as though he were applauding like an ex- 
cited kid at a circus. 

1 i i 

Three brides-to-be of the KDKA staff 
were surprised when they found them- 
selves honor guests at a recent party that 
was supposed to be a bowling banquet. 

Girls of the station personnel had a 
bowling league last winter. They say it was 

the best little bowling league between the 
poles and a great success. They are keep- 
ing scores secret just to keep from making 
other leagues unhappy. 

As a climax to the season they planned 
a banquet. And it was held at the Perry 
Tea Room Sunday evening. May 2. But it 
turned out to be a pre-nuptial affair for 
Relda Garrett, of Homestead Park ; Betty 
Eisley and Marcella Campbell, both of 

Miss Garrett is private secretary to Gen- 
eral Manager H. A. Woodman; Miss 
Eisley is assistant to Assistant Program 
Manager Dare Fleck, and Miss Campbell 
is assistant to Continuity Chief Robert 
Saudek. During the next few weeks these 
three girls will march down middle aisles 
and say “I do.” 

And listed among the gifts will be the 
mirrors they received from their nineteen 
co-workers during the shower. 

i i 1 

When KDKA, Pittsburgh, 
broadcast tbe news of the late 
April flood, it got right down 
to cases. Two announcers took 
a river launch, equipped with 
a shortwave sender, and cruised 
the Allegheny, Monongahela 
and Ohio rivers, broadcasting 
eye-witness accounts of condi- 
tions. They stopped at house- 
boats anchored on the banks 
and interviewed tlie occupants 
on living conditions and flood 
troubles, a “floating man on 
the streets” program. 

Announcers Sammy Fuller, left, and Ed Shaughency shove off 
aboard a river launch to cover the recent Pittsburgh flood 
for NBC listeners. 


by J. A. Aull 

The past month was so full of a number 
of things that I’m sure almost everybody at 
KYW must feel somewhat like a king at 
coronation time. The station officially got 
off to a big start with the formal announce- 
ment that ground would be broken within 
the week for the erection of the new KYW 
Building — six stories high with modern 
studios and offices. .Leslie Joy as head of 
the station and E. H. Gager, plant man- 
ager for Westinghouse KYW, jointly trod 
on the business end of the soon-to-be plati- 
numed spade. And with a burst of steam 
from the somewhat larger shovel, NBC’s 
new home in Philadelphia began to rise 
in the modern manner. It is expected to be 
completed by November 1 of this year. 

1 1 i 

And now to Lakehurst and the great 
holocaust that everybody bas read about. 
We don’t want to appear like a well-fed 
homing pigeon but we would like to know 
if anybody in the family beat 7 :42 as the 
time KYW aired the first UP news flash 
of the disaster. John Thorp, KYW’s night 
supervisor, has had beats before but he 
claims he never beat it for a microphone 
quite as quickly as he did on the closing 
gong of that historic ten-bell flash. By the 
time the UP checked on the ’phone, the 
news was already on the air, every depart- 
ment head had been called and engineers 
were starting to pack the equipment. 

By 8:45 the first car started with James 
Begley, KYW’s program manager, at the 
wheel and in full command of the situa- 
tion. Three carloads made the trip. Those 
on board were A1 Watton of the Program 
Department, Jim Harvey still in a tuxedo 
from producing a show, Allan Kennedy, 
announcer on the show, also in tux; Hank 
Geist and Clayt Donaldson, Westinghouse 
engineers. A police escort had been or- 
dered but the cavalcade left ten minutes 
before the motorcycles arrived. 

Lakehurst eye-witnesses were lined up 
and, with Begley introducing them, the 
following were heard over the combined 
Red and Blue hook-up: Bill Springfield, 
Acme News photographer; Sam Meyer, 
Times-World Wide camera man; and 
Harry J. King, member of the ground 
crew officially in charge of moving bag- 
gage from the ship. King, who had the 
most harrowing experience, told of remov- 
ing the bodies of eleven persons and two 
dogs from tbe burning wreckage. He also 
told how he put out with his bare hands 
the flaming hair of one of the passengers 
and how another’s clothes had been com- 
pletely burned from his body. 

{Continued on Page 20) 

MAY, 1937 



by Bob Dailey 

Announcer George Hartrick is back on 
duty after several weeks in a local hospital 
and at home. He fell fourteen feet down 
an elevator shaft, suffering painful injur- 
ies to his right leg and hip. Hospital at- 
tendants daily reported congestion outside 
George’s room as friends and well-wishers 
waited for their turns to see the popular 

1 i i 

WTAM’s program and engineering de- 
partments are prepared for another busy 
summer as the Great Lakes Exposition 
opened for its second season. Many spe- 
cial broadcasts are planned from the 

Tom Manning and Jane Weaver are 
scratching their respective heads, wonder- 
ing whether they are conducting a man-in- 
the-street broadcast each noonday or an 
employment agency. 

It hasn’t happened just once, but sev- 
eral times, a man is brought to the micro- 
phone and when asked his occupation, he 
replies, “Unemployed, but looking hard 
for a job.” 

Several have taken the trouble to call or 
write Tom and Jane afterwards to say 
that as a result of the broadcast they had 
received offers of employment and once 
again were at work. 


WTAM’s VOX POP: Salesman Russell 
Carter enthusiastic about his first trip in 
one of the 21-passenger airliners. . . . 
“Sandy,” who barks to the call of program 
secretary Edith Wheeler, is back from one 
of his frequent trips to the dog hospital. 
Puppy medical bills have deprived Edith 
of several new bonnets. . . . Chet Zohn, 
night program manager, spending a 
week’s vacation puttering around the 
house and in the garden. . . . Program 
director Hal Metzger also plans a vacation 
this month. . . . Pearl Hummell, office man- 
ager and auditor, back from New York 
business trip. 

1 i 1 

Routine staff duties at Lakeside Hospi- 
tal were sadly neglected when WTAM 
took its microphones into the bedroom of 
baseball’s immortal Tris Speaker. 

The Grey Eagle was recovering from 
serious injuries suffered as a result of a 
fall in his home. Sports announcer Tom 
Manning took baseball fans to Spoke’s 
bedside via radio for a convalescing party. 

In the bedroom Tom had the sensational 
pitcher. Bob Feller; Steve O’Neill, man- 
ager of Cleveland Indians; Mayor Harold 

Burton and other celebrities to give per- 
sonal and radio greetings to Speaker. 

In fact, there were so many persons at 
the bedside that newspaper photographers 
had to use a stepladder to get “shots” into 
the room. About fifty internes and nurses 
formed the “studio audience” in the cor- 

Waldo Pooler, production man and 
actor, is a bit restless these days. Several 
listeners in the Far North, who tune in his 
“Northern Lights” red network show each 
week, have sent him remarkable photo- 
graphs of virgin timber, trout streams and 
camping spots. Unhappy Pooler, who is a 
French-Canadian, has his tongue hanging 
for a few bites of brook trout and the 
odor of pine trees. 

i 1 i 

NBCites in Cleveland already are look- 
ing forward to WTAM’s new studios to be 
built in the Guarantee Title & Trust Build- 
ing. The new plant which is expected to 
be ready before January 1 will have seven 
studios and provisions for television facili- 



The Artists’ Service Department has 
undergone a few personnel changes calcu- 
lated to increase its talent sales to theatres, 
advertisers and films. 

Lawrence J. Fitzgerald, formerly act- 
ing as Artists’ Service contact with the 
Program Department, will now sell con- 
cert and operatic talent directly to adver- 
tising agencies. 

William Hillpot, formerly a talent buy- 
er with Lord & Thomas, and, at one time, 
singing partner of Scrappy Lambert, 
joined NBC on May 15 to take over part 
of Mr. Fitzgerald’s old duties in addition 
to preparing NBC managed talent for com- 
mercial programs. 

John J. Collins, assigned to D. S. Tut- 
bill’s office, moves to the Auditions Divi- 
sion as assistant to director Ernest J. Cut- 
ting. Mr. Collins joined NBC in 1932 as a 

Fred Niblo, a veteran in the motion pic- 
ture business and a former director of 
silent movies, joins Artists’ Service as ad- 
viser in film deals and contact with tele- 
vision developments. Mr. Niblo was mas- 
ter of ceremonies of the NBC-WPA Pro- 
fessional Parade series which ended 


The books listed in this column are recommended as pertinent literature on radio 
and allied subjects. They will be found in the General Library on the NBC Transmitter 

WHAT ABOUT RADIO? by Kenneth M. Goode. Mr. Goode, well known 
to readers of advertising literature, has turned his attention to the radio field 
in his latest book. Here he has assembled material from countless records and 
surveys, and compiled a manual of do's and don't's for the broadcaster and 
the advertiser. To those unfamiliar with the author’s style — a note that it is 
both entertaining and pithy. 

YOUR EVERYDAY SPEECH by IT illiam Norwood Brigance. At last the 
Atlantan, the Bostonian, and the Chicagoan may sit down in amity to read 
together a book on American speech, for here is Professor Brigance upholding 
regional dialects — if they represent the best of tbeir locality. What the author 
does oppose are the careless and lazy speech habits and the flat, nasal voices 
so frequently found in this country. Having analyzed the common American 
speech faults, the author goes on to explain carefully how the mistakes may 
be corrected. A special section on speech defects is also included. 

ON THE AIR: THE STORY OF RADIO by John J. Floherty. Newcomers 
to NBC especially will profit by Mr. Floherty ’s book. The theory and practice 
of radio — both broadcasting and communications — are simply and carefully 
explained for the layman. The text is enhanced by many excellent photographs 
which, with a very few exceptions, have an RCA or NBC background. The family 
circle will be interested to note that Mr. Sarnoff has written the foreword for 
this story of the why and how of radio. 




by Louise Landis 

Ho-o-hu-m — spring fever is bad, but this 
summer fever’s worse, what with vacations 
to the right of you and vacations to the 
left, but radio programs marching on. 
NBCites here are enjoying their quota 
of holidays, though. Ward Byron, pro- 
ducer, takes the entire month of June for 
his, as he intends to spend it in New York. 
Incidentally Miss Ann Bellows, charming 
daughter of George Bellows, the artist, has 
returned to her home there, and if Ward 
double-crosses the San Francisco Press 
Department on an ^xclusive story of any 
event that transpires on his vacation he 
gets a big black mark beside his name, 
and all the pictures we make of him here- 
after will have Archie Presby’s face in 
front of his! 

i i i 

Speaking of romance — that is, IF any- 
body should happen to be chatting on the 
subject — Madeline Attabit, lovely mem- 
ber of the Traffic Department is wearing 
a stunning diamond ring on her left hand. 
The stones are beautiful, the setting ex- 
quisite, and although Madeline refuses to 
admit a wedding date has been selected 
she confides that Harry Lipschultz is his 

i i i 

Some other vacations already here or 
just showing on the horizon: Ken Carney, 
program manager, plans a fishing trip in 
the Northwest in August. . . . Sam Dick- 
son, writer, leaves July 4 but where, he 
will not tell; it’s an old family custom with 
the Dicksons for Sam to plan the vacation 
and up to the moment they arrive at their 
destination, to keep Mrs. Dickson guess- 
ing. . . . David Drummon, writer, takes his 
entire family to an Idaho ranch on 
August 1. . . . Memory Roberts of the 
If Oman s Magazine of the Air has divided 
her vacation into two sections, the first to 
be spent showing her mother the old min- 
ing towns of California; the second part, 
fishing on the Rogue River with her hus- 
band. There’s a devoted daughter-wife 
for you ! 

Benny Walker, Magazine m.c., and 
Meredith Willson, General Musical Di- 
rector of the Western Division are among 
the lamentable (?) cases that don’t get 
vacations this year . . . too many commer- 
cials. . . . Florence Allen of program traf- 
fic is counting the days until her two-weeks 
holiday; her mother arrives from China to 
spend it with her. 

Arnold Marquis, producer, who is no re- 
lation to Don Marquis but knows him and 

likes him a lot, is going back to Racine, 
Wisconsin, for his vacation ... he shares 
hometown rights in Racine along with 
Jack Benny, Ben Hecht and Frederic 
March and other notables. 

i -r i 

Lloyd E. Yoder, manager of the West- 
ern Press Division, has been leading a 
double life the last few weeks. A lieutenant 
in the U. S. Naval Reserve, he has been 
on his annual fortnight of active service, 
which, luckily for Lieutenant Yoder, took 
place at the San Francisco Presidio in- 
stead of on the high seas . . . from where 
he probably would have been obliged to 
direct his department by radio! 

i i 1 

J. W. Baker, Operations Supervisor, 
laid aside his camera temporarily to build 
a gift that has delighted his son, Joe Jr., 
beyond his dreams. It’s a sixteen-foot 
sloop, which the lad immediately named 
Zephyr II because his father as a boy 
owned one called the Zephyr. It is the first 
boat Joe Sr. ever built, and a handsome, 
seaworthy thing that has young Joe’s com- 
rades bulging with envy. 


Carlton E. Morse, author of One Mans 
Family, sent Mrs. Morse a radiogram 
every single day of his flight . . . each more 
enthusiastic than the other . . . and if you 
listened, did you hear how he saluted her 
at the end of each broadcast, with a greet- 
ing “To the little lady at Seven Stones 
whom I know is listening”? 

1 i i 

Here are some of the recent changes 
that have taken place in the various San 
Francisco headquarters all because pretty 
Aloha Wold (Mrs. Harry Warner) secre- 
tary to Operations Supervisor Baker de- 
cided to become a stay-at-home. Marian 
Hansen of Audience Mail took Aloha’s 
place, and Riola Jamison of the Duplicat- 
ing Machine Department stepped into 
Marion’s shoes in Audience Mail. A new 
member joined Audience Mail at the same 
time — Lola Comaches. Sophie Dunich left 
the Typing Department to enter the Press 
Department; Gladys Ferguson and Wilma 
Duvall, entered the Typing Department. 
Added to the office staff is Robert Sand- 
strom, another NBC newcomer. 

1 1 i 

Send in your vacation pictures, with complete 
captions, to the PHOTO CONTEST before June 18. 



NBC engineers convened in Radio City 
on May 3 for their yearly meeting of na- 
tional division engineers. The following 
represented their respective divisions: A. 
H. Saxton, San Francisco; R. H. Owen, 
Denver; H. C. Luttgen, Chicago; S. E. 
Leonard, Cleveland; W. J. Purcell, Sche- 
nectady; A. E. Johnson, Washington, and 
G. 0. Milne, New York. Operating engi- 
neer George McElrath was chairman of 
the convention. 

Much of the convention’s time was de- 
voted to the discussion of designs and op- 
erations of new short wave receiving and 
transmitting equipment for all NBC 
offices. The visiting engineers also went to 
Camden, New Jersey, to see the latest de- 
velopments in new RCA apparatus. 

The NBC convention ended after at- 
tending the silver anniversary convention 
of the Institute of Radio Engineers held 
in New York on May 10, 11 and 12. 
Among those heard at the latter conven- 
tion was V. K. Zworykin of RCA. His lec- 
ture was titled, “Development of a Projec- 
tion Kinesec pe.” 


This is a new touch in wrestling, and one that 
ought to become popular if there were just 
enough Water Effects machines to go around. 
San Francisco sound men Jimmy Lyon and 
Wally Ruggles, have inserted themselves into 
the framework of the machine with which 
they create rainstorms, torrents, waterfalls 
and fountains splashing. The one who turns a 
faucet on his opponent before his opponent 
manages to turn one over on him, is the win- 
ner, and can prove that as a wrestler his 
partner is all wet. 

MAY, 1937 



by Bob McCoy 


New members of the Guest Relations 
Staff in New York are: 

Willard Jordan of Boston where he was 
employed by Jordan, Marsh Co. He was 
educated at the Wellesley Military School 
and Thayer Academy. 

Robert J. Lacklen recently left his home 
in Billings, Montana, to make his first trip 
to New York and to become an NBC page 
in Radio City. Back home he was Super- 
visor of Recreation and Education of a 
WPA project. He was educated at the Uni- 
versity of Montana where he majored in 
Psychology. While in college he acted in 
student shows broadcast over station 
KGVO in Missoula. 

Gordon G. Vanderwarker gave up the 
department store business for the more 
exciting business of radio broadcasting. 
He is a Bostonian and a graduate of 
Wesleyan University, class of ’36. 

William Eliscu, a New Yorker, was a 
teacher in a private school in Florida be- 
fore he joined our uniformed staff last 
month. He is a graduate of Columbia and 
a member of the New York Athletic Club. 
He was a member of the Columbia relay 
teams which won in the Intercollegiate 
Championship Track Meets in 1934 and 

William L. Livingston, another native 
New Yorker comes to radio from the news- 
paper business. He attended Amherst Col- 
lege for two and a half years. 

Daniel Francis Munster is not over 
twenty-four but already he has lived a life- 
time of adventure with the whole world 
as its setting. This tall dark strapping 
young man was born in Fort Sill, Okla- 
homa, of a father who was in the Army 
and whose ancestors several generations 
back were also in the Army, and a mother 
whose family also gave its sons to the 
Army as far back as the imperial days 
of Prussia. He too has done his bit for the 
Army. He has served in the Cavalry and 
holds a warrant as First Sergeant of the 
Infantry. He is an active and proud mem- 
ber of the Washington Greys as Lieuten- 
ant of Field Artillery. 

Among other things Munster has been 
an actor on the New York stage and over 
station WHN, a professional boxer and 
football player, a farmer, a private detec- 
tive, a sailor and a tutor in English and 
French. He learned French from his 
mother who is an instructor in that lan- 
guage at Hunter College. 

As a sailor and stoker on ships he has 
travelled to many European and African 
ports. As the son of an army officer who 
has been stationed in many U. S. Army 
posts he has been all over the country and 

To the Audience Mail Department goes 
Marge Niess, new supervisor. Miss Niess 
came to NBC early in 1936 as head of Cen- 
tral Stenographic. She was once the win- 
ner of a contest sponsored by an automo- 
bile company. The prize was a car, and her 
letter was good enough to win a job writ- 
ing copy for the motor company’s publi- 

1 i i 

Replacing Marge Niess as supervisor of 
Central Stenographic is smiling, smart- 
looking Dorothy Frundt of Artists’ Serv- 
ice. She was with the staff of Station 
WENR when it joined NBC. 

i i i 

No sissies are we in Chicago when it 
comes to athletic associations, although 
none is officially organized as yet. 

For a bit of proud pointing, look at our 
newly-discovered horsey set. The PBX 
operators, led by Adele Crawford, have 
joined the Olympia Riding Club. Ruth 
O’Connor of Continuity, Helen Schervey 

in Hawaii, the Philippines and China. Last 
summer, during his globe-trotting, he wan- 
dered off to Spain where he found “things 
so messy” even his love of adventure 
couldn’t make him take more than a 
spectator’s interest in the Spanish Civil 

Fred C. Johnstone, a native New York- 
er, comes to us from the uniformed staff 
of the Roxy Theatre. Before working for 
Roxy he was in Los Angeles for five years. 
There he attended Los Angeles Junior 
College and worked for an insurance com- 
pany. He got tired of the insurance busi- 
ness and California so he packed a shirt 
and tooth-brush and hitch-hiked back to 
New York. 

Alfred G. James was formerly with the 
American Eastern Trading Company. He 
was collegiate wrestling champion in 1933 
in the 155-pound class and president of 
his fraternity. Phi Kappa Psi, while at 
Ohio Wesleyan University from which he 
was graduated in 1936. 

Edwin Miller of Indianapolis, Indiana, 
and a graduate of Butler University ’36 
comes to our uniformed staff with several 
months’ experience as an usher at the 
Radio City Music Hall. 

In college he was active in dramatics. 
Once he played in a school dramatic skit 
over station WFBM in Indiana. A year’s 
scholarship enabled him to continue his 
study of drama at the Hilda Spong School 
in New York. His fraternity is Sigma Chi. 

of Program, and Vera Maher of the Night 
Manager’s Office often gallop through 
Forest Preserves west of the city. Engi- 
neers Ed Horstmann ( honestly, no pun 
intended), Dave Kempkes and night man- 
ager Ed. Cunningham are also enthusias- 
tic equestrians. 

i i i 

Rain has delayed the golf activities, but 
on May Day ten enthusiasts were able to 
get out to the Rob Roy Country Club to 
unofficially open the season. Going over 
spongy, muddy fairways. Mail Room’s A. 
M. Elrod came in with the best card of the 
day. No scores have been published yet, 
(and perhaps never will be) and no prizes 
are to be distributed until the remaining 
players post their totals. 

1 1 i 

With several eyes to future afternoons 
on the Lincoln Park diamonds, the base- 
ball team probably will be organized soon. 
Rudi Neubauer owns the ball, so he will, 
of course, be pitcher and captain. An- 
nouncers Bob Brown and Jimmy Neale are 
expected to play. Page Captain Russ 
Sparks possibly will corral some of his 
staff and come out to the Park. There is 
little doubt that Leonard Anderson, Tom 
Bashaw and Roy Neihengen will give their 
all against the Merchandise Bank em- 
ployes who usually issue their yearly chal- 
lenge about this time. 

Ed Cerny of the Music Library is hop- 
ing to form a fencing team. Cerny prac- 
tices on the roof outside the Library with 
Ted McNulty, newcomer to Audience 
Mail, and page Bill Venn. 

i i i 

Sound Technicians’ School, under the 
direction of Mul Wood, began its spring 
and summer term May 1. Instructions are 
given for two hours each Saturday, and 
from the class Mr. Wood expects to take 
the additional personnel necessitated by 
the inauguration of the five-day week. 

i i 1 

A big box of cigars in the Main Con- 

trol Room could indicate only one thing. 
It was a six-pound boy, born May 6. Proud 
parent A. H. Otto, faced with the difficulty 
of getting around to all the engineers, 
solved his problem by leaving the parental 
offering on the desk. 

i i i 

Laura Satterwhite of Production and 

announcer Les Griffith were married on 
May Day. 




Ten years ago 
Roy C. Witmer 
joined the National 
Broadcasting Com- 
pany and hit a stride 
with a personal ca- 
reer that has held 
consistently to the 
pace of the industry 
he chose. 

In 1927, feeling 
that the opportuni- 
ties in the iron in- 
dustry were limited, 
Mr. Witmer resigned as sales manager of 
the Norwalk Iron Works to become an 
NBC salesman. Two years later he was 
made assistant sales manager and in 1930 
sales manager. Since 1931 he has been 
vice-president in charge of sales. His has 
been a decade of vigor and vision in break- 
ing new ground for a great national in- 

Between the days when, as a stalwart 
youth, he stood behind the plough on a 
farm in upper New. York State and the 
turning of the road which brought him to 
radio in 1927 Mr. Witmer served a varied 

From his home near the Canadian bor- 
der he crossed the cointinent to study at 
Leland Stanford University in California. 
After leaving college he worked for a time 
as an accountant for the First National 
Bank of Los Angeles, and then for the 
Southern California Edison Company. 

From the West, he returned to the East, 
from finance to industry. For several years 
he was vice president and general man- 
ager of a manufacturing plant in Fitch- 
burg, Massachusetts. From there he went 
to the Norwalk Iron Works where he re- 
mained until he joined NBC. 

Profiting from this wealth of experience 
Mr. Witmer took radio in his stride though 
it was new to him. His awareness of the 
chance to explore and develop the unique 
advantages of the new medium was the 
key to his success. 

The former farmer boy now looks the 
part of the latter-day pioneer. Tall, with 
silvering temples, he has the manner and 
appearance of command. He works hard. 
Once he enjoyed golf and billiards, but 
the exactions of a busy life have left time 
only for the occasional diversions of a 
game of bridge. 


Participate in summer sports and meet your iellow 


by Edwin Loudon Hooker 

Even those not present admit the dance 
on the 7th was a huge success. NBCites 
turned out en masse. And we mean en 
masse. By 11:00 P.M. footage on the floor 
was harder to get than Florida real estate 
before ’29 ... It was like going from the 
sublime to the Interborough. 


The guides and pages arrived sartorially 
supreme in tails, and the rest of the com- 
pany in tuxedos. The doormen at the 
Roosevelt, who were not in on the ‘know’, 
did most of the bowing to the former 
group. A moral victory plus one small 
‘coke’ for each guide and page. 

1 i i 

Gilbert Ralston of the Guest Relations 
Division can claim the record for long dis- 
tant invitations. His date came all the 
way from the hills of Virginia. “By mule’’, 
said Gil, “to the nearest railroad station, 
and by foot from the Penn Station to her 
hotel.’’ She said she was very much im- 
pressed with the Roosevelt and it didn’t 
remind her a bit of the Mansion House 
at home. 

i i i 

The evening was spent dancing and 
“talking shop.” An engineer sitting at the 
next table from us waxed into a discourse 
about the subtleties of ribbon mikes every 
time he looked at the one they were using 
on the stage. And we noticed particularly 
one production man surreptitiously “tim- 
ing” every one of Peter Van Steeden’s 
pieces. Yes, and every time the music 
stopped Alan Kent instinctively looked 
around for a mike. 

i i 1 

With one exception Grace Sniffin of 
Treasurer Mark Wood’s Office, and chair- 
man of the dance committee, was the hap- 
piest person there. The exception was the 
guy who proposed to his gal on the dance 
floor and was accepted. That’s love with 
a kick or something. We wonder if Miss 
Sniffin had anything to do with that. 

i i -t 

Considering how some of those present 

were greeting their friends anyone would 

have suspected it was a reunion of the 
Class of ’01. We were practically hugged 
on six different occasions by men we’d 
said, “Good-Bye” to not more than four 
hours before. 

1 i 1 

Come to think of it there were some 
there we hadn’t seen since the dance a 


This classified ad section is available, free 
of charge, to all NBC employes. Rules: forty- 
five word limit; not more than one ad to each 
employee every other issue; no regular busi- 
ness or professional services may be advertised. 
Address ads to NBC TRANSMITTER, Room 
284, RCA Building, New York. 

All items must be in writing; give name and 

“DREAM ACRE” — For sale or rent; fur- 
nished or unfurnished. 17 miles from the 
George Washington Bridge — three miles from 
the Rockland Country Club. Delightful view 
of the Hudson, gorgeous shade and fruit trees. 
Little white cottage, five rooms and bath, pipe- 
less furnace, electricity and city water — two 
car garage. Ext. 231. 

FOR SALE — One lot of land 60' by 170' with 
all improvements at Lake Mohawk. Chris- 
tian community. Suitable for all year occu- 
pancy. Clinton F. Gluck, WJZ, Bound Brook, 

FREE PASSES — Good for a day’s visit at the 
well-equipped YMCA at 5 West 63rd Street, 
N. Y. C., are available to NBC employees. 
Apply to the N. Y. Personnel Office, Room 308. 

SUBLET-41 West 54th St., N. Y. C. June 1 
to October 1, one room apartment, kitchen- 
ette and bath. Completely furnished. Tele- 
phone and radio. Quiet, cool, cross ventilation, 
east and west exposures. Call Mary Coyne, 
Ext. 561. 

SELL OR BUY — Riding boots and equip- 
ment. Call or write the NBC TRANSMI'T- 
TER, Ext. 220. 

of woodland in beautiful section of Conn- 
ecticut; on paved road, opposite spring-fed 
lake; 75 miles from N. Y., and adjacent to 
new Merritt Parkway opening soon; near 
stores and railroads; taxes $5 per year; offered 
at sacrifice. Don Glassman, N. Y. Press, Ext. 

FOR SALE — 18 ft. pennant sloop. 165 sq. ft. 

Larsen Sail, brass pump mounted, chrome 
fittings, canvas cockpit cover. 15 lb. anchor 
(Kedge), mast light. New boat, sailed only 8 
times. E. M. Bergholz, Room 308, N. Y. 

year ago. Talk about knowing your Com- 


On the happy subject of artists, we 
were not displeased that Manny Klein & 
Co. decided not to use the P. A. system. 
His trumpet is a loud speaker by itself. 
Any louder and he would have been 
charged with disturbing the peace, or, 
considering our shins after “swinging” 
with Manny, assault and battery. 

MAY, 1937 




This is the sixth of a 
series oj articles which 
we hope will give you 
a better understanding 
of the many NBC units 

The National 
Broadcasting Com- 
pany is an aggregate 
of over one hundred 
and twenty-five in- 
dividual radio 
broadcasting stations, interconnected by 
the wire line facilities of the American 
Telephone and Telegraph Company, and 
divided into two basic networks with vari- 
ous supplementary and optional groups 
and stations. It is the function of the Traf- 
fic Department to operate these networks 
with as much efficiency and as little con- 
fusion as possible. This is no mean task. 
The Department’s efficiency depends 
greatly on the accuracy with which it 
handles and checks an average of ten 
thousand different facts a day. These facts 
concerning programs, dates, networks, 
stations, and time are listed on the thin, 
colored strips of paper lining the walls 
of the Program Transmission Division’s 
room on the fifth floor which is pointed out 
to all the tourists taking the NBC Studio 

This Department is the focal point for all 
information and orders concerning all net- 
work programs, both commercial and sus- 
taining. It handles all scheduling of pro- 
grams to stations, keeps records of dis- 
tribution, issues orders for wire connec- 
tions, and arranges the formation of net- 
works, including facilities for transmis- 
sions to and from foreign countries. The 
duties of the Traffic Department also in- 
clude the advance offering of all commer- 
cial and sustaining programs, the dis- 
semination of all necessary information 
concerning them, and the handling of any 
special arrangements or reports of per- 
formance which may be necessary, or any 
complaints which may arise. 

The Department is divided into three 
main divisions. Commercial Traffic. Sus- 
taining Traffic and Program Transmission. 
The Telegraph Division is also considered 
a part of the Department, and is also 
under the supervision of the Traffic Mana- 
ger, B. F. McClancy. The San Francisco 
office of the Traffic Department which 
handles the traffic problems of the Wes- 
tern Division is managed by Paul B. Gale. 

The Commercial Traffic Division, 
headed by Elmore B. Lyford, handles the 
scheduling of all network commercial pro- 
grams. It is also Mr. Lyford’s job to se- 

cure tbe stations wanted by the sponsors 
for their program. And, since some sta- 
tions are not always free to accept all new 
accounts because of other commitments or 
plans for local broadcasts, he often has 
to do a bit of “selling” of new accounts 
to the stations. 

This Division’s duties also include the 
handling of all local cut-in announce- 
ments, station notifications of program 
and talent changes, contests, and other in- 
formation on commercial programs. 

Mr. Lyford said that the biggest volume 
of network commercial programs last year 
took place during the presidential cam- 
paign. All the political speeches made on 
the air after the Republican and Demo- 
cratic Conventions and before the election 
last fall were classified as commercial 
programs. During that hectic period Mr. 
Lyford sometimes had to arrange coast-to- 
coast networks on as short a notice as four 

M iss A. M. Caramore is in charge of 
the Sustaining Traffic Division which is- 
sues advance notices of sustaining pro- 
grams and changes to all the stations. In 
addition to the scheduling of sustaining 
programs it offers to the network stations 
all special sustaining programs and keeps 
records of the stations which currently 
carry the “must” sustaining programs. 
These programs which the stations are 
virtually compelled to carry to satisfy the 
demands of their listeners, include such 
features as the NBC Music Appreciation 
Hour, Cheerio, Press News, Farm and 
Home Hour, and Our American Schools. 
Many programs of a religious nature are 
also included in this category. 



The Program 
Transmission Divi- 
sion, more common- 
ly known as “Night 
Traffic”, coordinates 
all the Commercial 
and Sustaining Traf- 
fic orders. While 
NBC is on the air 
someone is always 
on duty in this Di- 
vision. On Coronation Day it started its 
day at five in the morning. 

Program Transmission keeps at all 
times an accurate record of the advance 
network program schedule, issues all 
necessary facilities orders, arranges all 
cues, timing, and special facilities which 
may be necessary in the case of outside 
origination of programs. The Master Con- 
trol Board which is in the adjoining room 
gets all its information on transmission 
from this Division, headed by L. M. Grif- 
fith and Thomas J. Dolan. 

The Traffic Department sends and re- 
ceives an average of over five hundred 
telegrams a day therefore the Telegraph 
Division, generally referred to as TWX, 
has been made a part of it. On very busy 
days Traffic often sends and receives over 
fifteen hundred telegrams in one day. 
Most of these wires sent to the stations 
deal with program changes and network 
arrangements and a great number of them 
are messages of confirmation to insure 

Other NBC departments bring the daily 
average of telegrams that pass through 
the NBC teletype machines to about 1,125 
or 49,844 words. 

Chief telegraph operator John S. La 
Touche says he is glad the sports and 
news teletype machines have been moved 
to the News and Special Events Division 
of the Program Department. What with 
the rapid growth of the network in the 
past few months the whole business of 
keeping telegrams, news reports, baseball 
and football scores, weather reports, and 
market quotations in order was getting out 
of hand in their small crowded office. 

Thus, for seventeen and a half hours a 
day the Traffic Department quietly and 
efficiently supplies the associated stations 
of the National Broadcasting Company 
with a continuous flow of programs origi- 
nating on land and sea and in the air 
throughout the whole world. 

i i 1 

Turn to page twenty for a picture of the 
Program Transmission Division. 






by Noel Corbett 

The influx of important transcontinen- 
tals with their two-a-day which emanate 
from the Hollywood studios has had its 
effect upon pretty Jean Darrell. In 
charge of continuity clearance, she found 
it necessary to have a file of the pigeon- 
hole type specially constructed to hold 

From the Sales Department came Tracy 
Moore to insist that all the rack needed 
was a little hay and a few chickens. 

Miss Darrell arrived in her office the 
other morning to find one of the continu- 
ity bins housing a handful of straw in 
which was nestling a hen’s egg. With 
every member of the Program Department 
stoutly refusing ownership the egg will 
probably stay where it is, until . . . 


This month finds no additions to the 
Hollywood staff. 

However, Sydney Dixon reports a new- 
comer in his home, John William Har- 
rison Dixon, May 5, blue eyes. The little 
fellow weighs 8 pounds, which means he’ll 
have to do some tall gaining to catch up 
with his dad who tips the scales at 238. 

i 1 i 

In the rear of the NBC studios, over- 
looking the main RKO thoroughfare, is a 
young man with a friendly twinkle in his 
eye and a perpetual smile of good humor 
on his face. Close as he is to the movie 
lot, the cinema bosses apparently have 
been too busy to look up long enough to 
spot a “find”. 

However, that doesn’t mean that Fred 
Dick, in charge of the Mimeograph De- 
partment can’t copy a few ideas from the 
movie colony for himself — When this is- 
sue goes to press, Dick and Freda Von 
Hartz will be flying to Yuma, Arizona, to 
be married. 

i 1 i 

Badminton is evidently one of those 
games that loses its flavor quickly. 

A month ago it seemed that every mem- 
ber of the Hollywood studios was trying 
at the same time to gain admittance to the 
lone court. The enthusiasm was so great 
that plans for a gala tournament were 
rushed ahead by Walter Baker. Valuable 
prizes were arranged, even a sbower was 
installed, and some of the boys wanted to 
plan a special broadcast. 

1 i i 

But now, alas, the badminton court is 
as desolate as was the stage during the 
depression. Some say the weather hasn’t 

been right. Others blame heavy working 
hours — But at any rate, its a rare day when 
the shuttlecock is seen flying across the 

i .1 i 

Walter Bunker, Sydney Dixon and Har- 
rison Holliway, Manager KFI-KECA, are 
going back to San Francisco. But it will 
only be for a short visit when southern 
members of San Francisco’s famed Bo- 
hemian Club put on “A Nigbt in Los 
Angeles”, on May 21. 

i i i 

Doing two or three things at the same 

time is daily demonstrated by the Press 
Department’s comely blond, Frances 
Scully. The young lady who formerly 
wrote the column thinks nothing of inter- 
viewing two fan magazine writers at the 
same time meanwhile arranging photo 
appointments on the telephone for the 
various Hollywood artists. In her spare 
time she writes publicity of the big shows. 

i i 1 

QUICK PICKS . . . Summer arriving 
fast; Ted Sherdeman and Hal Bock in 
white suits, with manager John Swallow 
determined to hold out until June . . . 
Joe Alvin bagging a lizard in Bock’s of- 
fice . . . Myrna Bay to New York via San 
Francisco to get a look at Russ McNeil’s 
skyscraper music library, Marvin Young’s 
secretary, Joan Chapman, batting for Miss 
Bay . . . Buddy Twiss still dizzy from some 
of the scientific terms he picked up before 
the Cal Tech broadcast . . . That was the 


{Continued from Page 14) 

Many of those who walked down on the 
field after midnight to see the wreckage 
went by without noticing it in the dark- 
ness. It was only when they turned to find 
their bearings that the huge and twisted 
skeleton showed through the moonlight. 
The massive girders that a few hours be- 
fore had been at a white heat were as 
black as night. 

By 2 a.m. the throngs outside the gate 
had dispersed. The canteen had been 
stripped of sandwiches and coffee. The 
tiredness that follows intense excitement 
was beginning to tell on the frazzled nerves 
of everybody. It was time to go borne. 

All effort was amply repaid on Friday 
by the following teletype: 




broadcast that was covered by three an- 
nouncers and three producers and the 
good old wig-wag system for pickups . . . 
Bob Brooke bound for the Engineers’ new 
lounge, weighted with an armful of maga- 
zines . . . Ruth Schooler overfeeding her 
two pet turtles. Red and Blue Network, at 
the request of Cecil Underwood, who likes 
to watch them do their stint ... Two brick- 
tops. Ray Furguson, engineer, and Holly- 
wood studio one-man Traffic Department, 
Karel Pearson in earnest conversation . . . 
Elaine Forbes getting ready for vacation 
in Yosemite which will be twice as good 
as ever before, because she hasn’t got the 
bugaboo sinus the doc thought she had. 

The Program Transmission Division of the Traffic Department in New York. Its walls are lined 
with the program schedule of NBC networks for the week — 75,000 different facts. 


VOL. 5 JULY I, n)r,7 NO. 7 

RCA-NBC Exhibit for 1939 World’s Fair 


Three NBC officials sailed for Europe 
aboard the S. S. Hamburg on June 5 to 
view television in various countries. They 
were C. W. Farrier, co-ordinator of NBC’s 
television activities, William S. Rainey, 
head of the Production Division, and Rob- 
ert E. Shelby, television supervisor of the 
Engineering Department. Mrs. Rainey ac- 
companied her husband. 

Included in the itinerary of this NBC 
“television expedition” are London, Paris 
and Amsterdam, where they will acquaint 
themselves with the technical and pro- 
gram experiments in television being con 
ducted by the British Broadcasting Com- 
pany, the French broadcasting system, 
and the Phillips Manufacturing Company, 
respectively. Our representatives will also 
visit the television exhibit at the Paris Ex- 

Messrs. Rainey, Farrier and Shelby are 
expected back in New York on July 9. 

In his absence Mr. Rainey’s post is be- 
ing filled by his assistant, Thomas H. 


Maurice M. Boyd, salesman, was ap- 
pointed head of the New York Local Sales 
Division on June 22 to succeed F. E. 
Spencer who resigned, effective July 1, 
to become vice-president and general man- 
ager of the New York division of Craig 
and Hollingbery, Inc. Mr. Spencer’s sec- 
retary, Miss Natalie M. Tait who joined 
NBC four years ago also resigned to con- 
tinue as his secretary in his new position. 

Mr. Boyd, a native of the Hoosier State 
and a graduate of Purdue University with 
a B. S. E. E. degree. came to our Sales 
Department in January 1933. 

He started his career as a salesman im- 
mediately after leaving college when he 
joined the student training sales corps of 
the Westinghouse Electric and Manufac- 
turing Company. Following a short period 
with station KDKA in Pittsburgh, West- 
inghouse sent him to the sales promotion 
department of its stations in Boston and 
Springfield, WBZ and WBZA, where he 
remained until he came to NBC. 


Send your vacation pictures with complete 
captions to the Photo Contest before July 17. 

David Sarnoff, president of the Radio 
Corporation of America, and Grover 
Whalen, president of the New YOrk 
World's Fair of 1939, signed an agreement 
on June 17 whereby public demonstra- 
tions of every aspect of radio and tele- 
vision — the modern world’s and the future 
world’s most effective means of communi- 
cation and entertainment — will be given 
by the Radio Corporation of America and 
the National Broadcasting Company at 
the coming World’s Fair. 

The ceremony was televised in the tele- 
vision studio of NBC in the RCA Building 
where representatives of the press both 
saw and heard the major participants, Mr. 
Sarnoff. Mr. Whalen and Lenox R. Lohr, 
president of the National Broadcasting 

By terms of the agreement, RCA will 
construct on the Fair Ground in New York 
City an ultra-modern building which will 
house a complete exhibition of all 
branches of the radio art and its develop- 
ments. Facilities will be provided for prac- 
tical demonstration of all aspects of mod- 
ern radio and television. 

This building, linked with the NBC 
television transmitter on the Empire State 
Building, will televise outstanding World’s 
Fair events, and will bring to visitors, for 

the first time in radio history, joint dem- 
onstrations of the marvels of sound and 
sight broadcasting. 

The complete story of radio will be told 
to Fair visitors, Mr. Sarnoff declared at 
the ceremony which was broadcast over 
NBC’s networks. Mr. Sarnoff appointed 
Mr. Lohr to take charge of the RCA-NBC 
exhibit at the 1939 World’s Fair. Mr. 
Sarnoff said: 

“In addition to his duties as president 
of the NBC, I have delegated Mr. Lohr to 
take charge of the RCA Family’s partici- 
pation in this great fair. His successful ex- 
perience as head of the Chicago Century 
of Progress Exposition admirably quali- 
fies him for this important assignment. As 
a member of the RCA Family the NBC 
will not only conduct the television dem- 
onstrations at the fair, but its networks 
will also carry the story of the exposition 
to our world-wide radio audience.” 

The introductory speech at the cere- 
mony was made by Mr. Lohr, who said: 
“We welcome you this afternoon to our 
National Broadcasting Company television 
studio where in a brief ceremony history 
is to be made. Over a period of years, 
RCA has developed television. In the last 
year television has been turned over to 
{Continued on Page 11) 

A'fiC Photo by V'm. Haussler 

Television was assured an important role in the 1939 New York World’s Fair when David 
Sarnoff, president of RCA and Grover Whalen, president of the World’s Fair Corporation, 
signed a contract for extensive RCA and NBC participation in the Fair. Taking part in the 
ceremony in the NBC television studio in the RCA Building, the first of its kind ever to be 
televised, were, left to right: Betty Goodwin, NBC fashion editor and television announcer; Lenox 
R. Lohr, president of NBC; Mr. Sarnoff and Mr. Whalen. Engineer A. W. Protzman is operating 
the Iconoscope camera. 



"(Jiiotiition Marhs" 


“I have been told that radio in America is “utterly commercialized,” 
but commerce did one great thing for radio — it took it away from centralized 
authority on the one side and from the esthetic tyrant on the other.” 

— Democracy by Gilbert Seldes, Cosmopolitan, July 1937. 

* * * 


. . as evidence of its awareness of his increasing susceptibilities, radio 
has just underwritten the greatest artistic venture in its history and is as- 
sembling an orchestra for the purpose of meeting the demands of the incom- 
parable Arturo Toscanini, who a year ago departed from our shores, leaving 
behind the impression that he would not return. 

“By this gesture, the National Broadcasting Company furnished the 
year’s outstanding item of musical news, adding immeasurably to its own 
prestige and to that of the industry itself.” 

— Roulades and Cadenzas hy Carleton Smith (NBC Announcer), 

Esquire, July 1937. 

* * * 


“Incredibly swift and all but ubiquitous, radio is reckoned one of our 
ten major industries. I venture to say that it is the greatest business in the 
world, because it touches more lives than any other. It “has broadened its 
service,” says David Sarnoff, president of the Radio Corporation of America, 
“until today it is a medium of entertainment, education, and information.” 
Surprisingly, Mr. Sarnoff understates his case; for radio is a medium also of 
security, protection, and cultural democracy. 

“Police cars, fireboats, and fire stations are now equipped with two-way 
radio sets, so that they can receive alarms and relay them instantly.*** How 
far would commercial aviation have progressed without its beacons and its 
tidings of weather conditions?” 

— Radio: Aladdin s New Lamp by Silas Bent, The Commentator, 

July 1937. 



After having devoted ten fruitful years 
to radio and the National Broadcasting 
Company, an old timer has decided to let 
it stand at a decade. Geraldine Fenrich 
of Artists Service resigned last month 
to devote all her time to her home. 

Members of Artists .Service held a little 
farewell dinner party in her honor at the 
Campus Restaurant on Thursday, June 17. 
Frank Murtha made a very witty dinner 
speech. Fred Niblo, with whom Miss Fen- 
rich has been working lately, also spoke 
and jocularly tempted her to stay with 
offers of a raise and a twenty-hour week, 
but Miss Fenrich who in the past had been 
persuaded twice to withdraw her resigna- 
tion could not be persuaded to reconsider 
ber third resignation from NBC. Miss Fen- 
rich left behind many warm friends after 
her decade of useful service, and all were 
genuinely sorry to see her go. 

It was back in 1926 that Geraldine Fen- 
rich was initiated into the then very mys- 
terious science of radio broadcasting at 
stations WJZ and WJY, when their offices 
were located on 42nd Street. Among the 
early pioneers with Miss Fenrich were 
Bertha Brainard, then station manager, 
now commercial jjrogram manager for 
NBC; Helen Guy, assistant to the busi- 
ness manager of the Program Depart- 
ment; Angela Caramore, Traffic Depart- 
ment; Madge Tucker, manager of chil- 
dren’s programs. 

The station had a staff of ten. including 
the engineers, and claimed innovation of 
written scripts. Up until that time artists 
and announcers addibbed or recited from 
memory. Audition facilities were not 
quite so abundant as they are today. Mem- 
bers of the office staff were often routed 
from their desks by cries of “Clear the 
room for an audition.” Work was resumed 
after the audition until someone else 
would come in with another “find” for 
the manager to hear. 

“In those days the sponsors paid only 
for the talent on their programs,” said 
Miss Fenrich, “and received the air time 
free. Most of the sustaining programs con- 
sisted of singers and small orchestras, with 
dramatics playing a very small part be- 
cause of the need for a method of produc- 
ing sound effects which still had to be in- 

WJZ had only two small studios equip- 
ped with the old type carbon microphones. 
The studios were mystically labelled Y 
and Z. Program troubles and technical in- 
terruptions were numerous and the people 
who were in the business then little real- 
ized to what magnitude and split-second 
smoothness of service their station was 
someday to arrive. 

NBC Engineer Not Hurt 

By Lightning Shock 

George Butler of the New York staff of 
field engineers was indirectly shocked by 
a bolt of lightning while covering an out- 
door Goldman Band concert in Central 
Park, New York, on June 21. Although 
the shock knocked him several feet away 
from the amplifier he was not hurt. 

The incident happened during a rain 
and thunder storm which did not stop the 
Goldman Band and its guest conductor, 
Percy Grainger, and the NBC men from 
broadcasting the music over the NBC-Blue 

The electrical storm overhead, ex- 
plained Mr. Butler, had gradually charged 
with electricity the insulation of the radio 
wires until a point of saturation was 
reached when an additional flash of light- 
ning added enough to the load to cause 
the accumulated heavy charge of static 

electricity to break through the insulation 
of his headphones. 

“It was a heavy jolt on the head,” said 
Mr. Butler who looks and feels as well as 
he did before the accident. “It felt as if 
someone had struck me on the head with 
a baseball bat.” 

The effect on the broadcast which was 
completed with no further interruptions 
was merely a burst of static. 


The New York Guest Relations Division 
invites all NBCites visiting Radio City 
during their vacations to take the NBC 
Studio Tour — the quickest and best way 
to see and learn about the headquarters 
of the National Broadcasting Company in 
the RCA Building. 

Complimentary Studio Tour passes may 
be secured by presenting one’s NBC em- 
ploye’s pass at the Guest Relations 

JULY 1, 1937 



by Bob Dailey 

Five WTAM staff members have some 
pointers on how to fight coal mine fires — 
not that they may ever have any use for 
the information. In New Straitsville, Ohio, 
recently for an NBC-Red Network broad- 
cast from the world’s largest underground 
mine blaze, they learned how it feels to 
live over a volcano. 

The fire is burning over a fifty-mile 
area and not much of that territory was 
missed by NBC men during explorations. 
The land is dotted with seemingly bottom- 
less pits from which fire and gases belch, 
and each proved an inviting mystery to 
WTAM’s staff of mine investigators. 

Announcer Tom Manning led the broad- 
cast crew which included Engineers Eddie 
Leonard, Alvin McMahon and John Dis- 
brow and your correspondent. 

It is not probable that wives of the men 
would have recognized them in their min- 
er’s regalia, including high boots, heavy 
helmets and electric mine lamps. And all 
had stiff necks for several days after 
spending hours groping through the low- 
ceiling tunnels. 

The crew almost had to call on a search- 
ing party of local woodsmen when Man- 
ning decided to do a little exploring after 
the broadcast. The area is densely wooded, 
with only about four houses to every five 
square miles. But the red headed an- 
nouncer was back in an hour with a story 
of discovering an old abandoned moon- 
shiner’s still in the hillside. 


Salesman Russell Carter’s usual ami- 
able nature has been taxed considerably. 
He took a lake cottage with the intention 
of spending his two weeks’ vacation with 
his wife and daughter. 

But such was not to be his fate. A big 
potential commercial program kept Carter 
driving the fifty miles to Cleveland each 
morning and back each night for the two 



Two scholarships for advanced instru- 
mental study during the summer at the 
National Music Camp in Interlochen, 
Michigan, have been granted by the Na- 
tional Broadcasting Company to youthful 
winners in the National Orchestra Con- 
test, held May 15 at Columbus, Ohio. 

The recipients of the scholarships, both 
graduates of high schools this spring, are 
Roy Houser, Jr., seventeen years old, of 
Centerville, Iowa, bassoon player, and Ed- 

Walter Logan, Musical Director of WTAM, 
is shown rehearsing his orchestra for the 
premiere broadcast of his own composition 
which he dedicated to Cleveland and which 
has been adopted by the Cleveland Chamber 
of Commerce as its official song. 

weeks. And to top it off, it rained every 
night for the first week, spoiling all eve- 
ning activities at the lake. And it was so 
cold he didn't even get a dip in the water. 

Carter is investigating vacation insur- 
ance for the next time he rents a lake 

> > > 

WTAM Vox Pop — Agnes Anderson tak- 
ing over Lila Burkhart’s duties in musi- 
cal rights department while latter has a 
leave of absence. . . . Marcella Harlow, 
national sales secretary, back to work 
after a month’s illness. . . . Manager Ver- 
non H. Pribble taking a lot of good-na- 
tured ribbing for his baby picture in last 
issue of Transmitter. . . . Program Secre- 
tary Edith Wheeler bribing her younger 
brother to do the work and then bragging 
about her garden. . . . Organist Doc Whip- 
ple being dragged into the miniature cam- 
era craze by Pianist Earl Rohlf. 

ward Epstein, sixteen, of Chicago, French 
horn player. 

Winners in the individual instrument 
contests, the youths were described by the 
judges as being exceptionally gifted and 
the most talented among the scores of win- 
ners in the annual contest. 

The NBC scholarships of $200 each pro- 
vide for the board and tuition of the boys 
at the camp during July and August. As 
part of their training, they will join the 
National Music Camp Orchestra, which, 
for the last six years, has been heard over 
the NBC networks every Sunday in July 
and August. 



A new fifteen-minute program of cul- 
tural discussion to be heard every Sunday 
afternoon and a series of Press Radio 
News broadcasts in Spanish and Portu- 
guese to be heard daily from 7:00 to 7:30 
p.m., EDST except Sundays have been 
added to NBC’s schedule of broadcasts to 
South and Central America over short- 
wave station W3XAL, Bound Brook, N. J. 

Charles Carvajal, production director of 
tlie South American Program Department, 
speaking in Spanish, presented the new 
Sunday program under the title of “News 
of Inter-American Cultural Activities” on 
June 20 at 1:30 p.m. EDST These new 
programs increase the total time devoted 
to NBC’s short-wave broadcasts to Latin 
America to nine hours and fifteen minutes 
a week. 

With the increase in the activities of 
this Department two South American an- 
nouncers, Martin Viale and Pinto Tamei- 
rao. have been added. 

Mr. Viale, from the Argentine, is a law- 
yer. journalist and radio commentator. He 
will present, in Spanish, Press Radio 
News in broadcasts directed especially to 
Argentina every day except Sunday at 
7 :00 p.m., EDST. 

Mr. Tameirao formerly was editor of 
A Fazenda, an American agriculture mag- 
azine published in Portuguese and circu- 
lated in Brazil. He will give the Portu- 
guese news reports during the second half 
of each news broadcast. 


Three new men recently joined the New 
York Mail-Messenger Service Section. 
Their names follow. 

Gene Kennedy of Brooklyn, a graduate 
of Notre Dame University, is assistant 
supervisor in the Mail Room. He was for- 
merly office manager of the Kennedy Ad- 
vertising Company in New York. 

John Witschger, evening assistant su- 
pervisor. comes to NBC with ten years’ 
experience with the New York Herald- 
Tribune and one year with Standard 

John Philip Sousa, 3rd, grandson of the 
late bandmaster, joins NBC as a mail 
messenger. He was graduated with a Cum 
Laude in English from Princeton Uni- 
versity last spring. Mr. Sousa went to 
school in France for four years. 

He was with Twentieth Century-Fox in 
Hollywood as a script reader before com- 
ing to Radio City. Mr. Sousa, 3rd, says he 
does not plan to follow in his famous 
grandfather’s footsteps. He wants to be a 






Miss Bethany Mather of Central Steno- 
graphic has been assigned to replace Miss 
Geraldine Bone who resigned from the 
Legal Department last month. 

i i i 

Charles C. Bevis has been transferred 
from the guide staff to Night Program 
Manager Wm. Burke Miller’s office, re- 
placing George Hayes who is now an an- 
nouncer. Mr. Bevis, who has been with the 
Company less than a year, is studying 
journalism at New York University. 

/ / y 

M iss Lisa Lundin who recently joined 
the Stenographic Section has been trans- 
ferred to the office of Walter G. Preston, 
Jr., head of General Service. Miss Lundin 
replaces Miss Florence Baird who in turn 
is replacing Miss Doris Seiler who re- 
signed as secretary to Walter Koons, music 
editor of the Publicity Department. 
i i i 


George Malcolm. NBC old-timer and 
well known studio host, was married to 
Mrs. Madeline Evans at the Church of the 
Truth on 42nd Street, New York City on 
June 12. The wedding, which was followed 
by a reception at Jack Lyons’s Restaurant 

near Radio City, was attended by relatives 
and friends of the couple, including sev- 
eral NBCites. 

This wedding was the culmination of a 
Radio City romance, since the bride also 
works in the RCA building. She is a cash- 
ier at the Museum of Modern Science and 

The newlyweds are going to Martha’s 
Vineyard on their honeymoon in the latter 
part of this month. They will make their 
residence in Babylon. Long Island where 
the ex-member of the King’s Guard. 
George Malcolm, owns “a cozy little house 
with a garden.” 

■f i i 

Announcer Jack Costello was married 
to Miss Mary Sullivan of Minneapolis in 
the Lady Chapel of St. Patrick’s Cathe- 
dral in the morning of June 17th in the 
presence of a large number of his col- 
leagues and other NBCites. 

A breakfast and reception was held in 
the Palm Room of the Hotel Park Central 
after the nuptials. The newlyweds made 
their escape, according to tradition, dur- 
ing the reception, amidst much cheering 
and rice-throwing. They went to Green- 
wood Lake, New York, for what had to be 
a brief honeymoon because “broadcasting 
must continue as usual” and the bride- 
groom had commercial radio commitments 
in Radio City. 

Mr. and Mrs. Jack Costello announce 
that they are at home to their friends at 
the Beaux Arts Apartments. 

1 i i 

Stork News: 

Philip I. Merryman. Station Relations 
Department, received an eight-pound baby 

girl. Heather Ann, from the stork on June 
5. The event took place in Mr. Merry- 
man’s former home, Washington, D. C., 
where mother and child are doing very 

i i i 

Richard Leonard. Production, became 
the father of a baby boy on June 11. 

■t i i 


Bill Bailey, announcer, has returned 
from Philadelphia where he was confined 
to the Mt. Sinai Hospital bdlowing an at- 
tack of appendicitis, while he was attend- 
ing his brother’s wedding in that city on 
June 5. 

i i i 

Miss Marion Lamphere of Artists Ser- 
vice who has been recuperating at her 
home and at Poughkeepsie, New York, 
from a long illness has returned to her 
office after seven weeks’ absence. 

i i i 

Miss Ruby Smith of Artists Service has 
returned, fully rec»>vered from a ten 
weeks’ illness, to fill the vacancy in Mr. 
Niblo’s office, caused by Miss Geraldine 
Fenrich’s resignation. 

i i i 


Miss Harriett Fiseber resigned from the 
Audience Mail Division last month to go 
to California where she will be married 
next week. 

i i 1 


Carlos Clark, formerly with Commer- 
cial Radio and Sound Co., station WNEW 
and RCA Victor, has joined the Engineer- 
ing Department as a maintenance engi- 

i -t -f 

Donald Ewert. formerly chief engineer 
of WMFJ, joined our Engineering Depart- 
ment on June 15. 

i i i 

T. Daniel.son is a new member of the 
engineering staff at WJZ’s transmitter in 
Bound Brook. N. J. He formerly was with 
station WOR. 

i i 1 

Frederic (Ted ) Slade comes from Mon- 
treal, Canada, to join our staff of sound 
technicians in Radio City. Mr. Slade for- 
merly was in charge of sound effects at the 
Canadian Broadcasting Corporation and 
Marconi Company (CFCF) where he also 
did quite a bit of acting and announcing 
in English and Erench. He was on the 
stage before going into radio. 

1 1 i 

Six new men have joined our Radio City 
page staff since the last issue of the NBC 

Erederick E. Wesche comes to NBC for 
(Continued on Next Page) 

NBCites at a house warming party given by Photographer William Haussler and his wife for 
the members of the N. Y. Press Division Photo Section at their new attractive home at 
Strathmore — Manhassett, Long Island. Shown above are some of the guests present, L. to R. 
Sydney Desfor, Robert Fraser, Ray Lee Jackson and Mrs. Desfor who seems to be blushing at 
her husband’s remarks. 

JULY 1, 1937 


(Continued from Previous Page) 
a second period of service. He was with 
us in 1934 — 1935, first, as a page at the 
711 Fifth Avenue studios, later, when we 
moved to Radio City, as a guide. At pres- 
ent he attends Rutgers University where 
he will return, after the NBC Studio Tour 
summer rush, to continue his studies and 
to resume his place on the varsity fencing 

Leo William Bennett comes from the 
department store business. His home is in 
Brooklyn. He attended Loyola University 
in Chicago for two years. 

Edward Kimball Renwick is another 
newcomer, from Winnetka, Illinois. His 
alma mater is Hamilton College, whose 
two claims to fame are its choir and Alex- 
ander Woollcott. The choir, of which Ren- 
wick was a member, has been heard fre- 
quently on NBC networks. 

John H. Graham comes to us fresh from 
Fordham University with a newly-ac- 
quired Bachelor’s degree. In his time, he 
says, he has hopped bells, operated eleva- 
tors, worked in the National City Bank, 
sold rings, and worked in a public library. 

George Flood, who resigned from NBC 
last fall to enter Villanova College, has 
returned to work on the page force until 
the end of his summer vacation when he 
goes back to college. We’re glad he’s with 
us this summer because he’s a good man 
to have on the baseball team. 

Jacques Tartiere comes to Radio City 
from his native Paris, France, by way of 
Virginia where he worked for a year as 
an assistant trainer of thoroughbreds. 

Before coming to America, Tartiere 
worked as a reporter on a Paris news- 
paper. He was educated in French schools, 
at Eton in England and the Sorbonne in 
Paris. He was collegiate epee champion of 
France in 1934. 

It did not take a movie talent scout long 
to discover the potentialities of this tall, 
handsome Gaul as a movie actor. Shortly 
after his arrival on these shores Monsieur 
Tartiere was rushed off to a studio for a 
screen test which resulted in an offer from 
a motion picture company. But, unfortu- 
nately, Monsieur Tartiere’s ambitious 
agent turned down the offer and held out 
for a bigger sum. Later, after no larger 
offer could be procured, Jacques and his 
agent returned to the first bidder but, un- 
fortunately, the offer had been cancelled 
and the movie people could not be per- 
suaded to reconsider it. 

“C’est la vie,” said Jacques dolefully 
after relating the anecdote above. 

1 i 1 

Sam Monroe joins our staff of sound 
technicians bringing with him several 
years’ experience in the theatre, movies 
and radio. He spent many seasons with 

the Peterboro Playhouse in New Hamp- 
shire as an actor, stage designer and man- 

Mr. Monroe comes from a family of 
theatre folk. His mother is tlie well known 
actress, Irene Hubbard, who has played 
the part of Aunt Maria on the Showboat 
program for many years. 


Miss Frances Barbour, secretary to J. 
V. McConnell in Sales, recently gave a 
song recital at the Miss Mackie Studios, 
50 West 67th Street, where she has been 
taking singing les.sons, on and off, during 
the past four or five years. Miss Barbour 
says that singing is in her blood — both 
her parents were concert singers. 

i i i 

After a brief visit here in the East, 

Charlie Smith has returned to his office 
in Artists Service, Hollywood. 

i i -r 

Miss Margaret McHale, formerly of the 
New York Sales Department and now sec- 
retary to J. S. K. Hammann in Philadel- 
phia. was in Radio City recently, during 
her vacation, visiting old friends. 

i i i 

Mrs. Agnes Mommertz of Program 
Analysis Statistical gave a cocktail party 
at her home, 25 Park Avenue, on Tuesday 
evening, June 15, in celebration of the 
forthcoming nuptials of Misses Rita Doyle 
and Antoinette Force, both of Statistical. 
Several NBCites were present. 

Miss Mildred Joy of the General Li- 
brary sailed on June 30 for a six-weeks’ 
vacation in Europe, including Russia. This 
item upsets our tranquility considerably 
— we can’t quite conceive what this ardent 
Ohio Republican would be doing in 
Russia. y y y 

Margaret Cuthbert, Director of Wom- 
en’s Activities, has been appointed to act 
as vice-chairman on the committee of the 
1939 biennial convention of the National 
Federation of Business and Professional 
W'omen’s Clubs during the World’s Fair 
in New York. 

i i i 

The Misses Frances Sprague and Mil- 
dred Joy of the General Library repre- 
sented NBC at the twenty-ninth annual 
convention of Special Libraries Associa- 
tion held in the Roosevelt Hotel, June 16 
to 19. ^ ^ ^ 

Miss Frances Sprague of the Library 
reports that her brother, Stewart Sprague, 
formerly of the NBC Legal Department, 
became the father of an eight-pound baby 
boy on June 24th. 

Mr. Sprague is now practicing radio law 
as a partner of the firm of Crawford and 
Sprague in New York City. 

1 1 i 

Miss Phoebe Mink in Press confided 
that Day Editor Ed Curtin’s fourth wed- 
ding anniversary was on June 25th last. 
Miss Mink remembers it very well because 
on the same day last year she had her ap- 
pendix operation, causing her to miss Mr. 
and Mrs. Curtin’s third wedding anniver- 
sary party. 

l^BC Photo by Syd Desfor 

NBCites in the New York Promotion Division had a triple birthday party on June 23rd — they 
are pictured tasting their cake, facing the camera, from left to right: Diana Miller, J. K. Mason 
and Louise Levitas. Others in the picture are: Mary Coyne, left, Enid Beaupre, W. B. Parsons, 
Margaret Huemer (Sales) and Frances Kelly. 




Published for and by the employes 
of the National Broadcasting Company 
from coast to coast. 

VOL. 3 JULY 1, 1937 No. 7 



AKY R. MOI-1 Associate Editor 


HERBERT CROSS Circulation 




MILDRED L. JOY General Lihrary 

SPENCER MrNARY Artists Service 


Advisory Editor 

Address all correspondence to: 
Room 284, RCA Bldg., New York 
Circle 7-8300, Ext. 220 


It always has been a policy of the Na- 
tional Broadcasting Company to fill vacan- 
cies in the Company with qualified and 
experienced men and women who have 
served their apprenticeship in the ranks. 
This has been consistently shown in nu- 
merous cases — especially during the past 
four years of increasing expansion in fa- 
cilities and personnel. 

Though the system of providing train- 
ing for aspirants in the different depart- 
ments of NBC is still in the stage of de- 
velopment, and has not yet been intro- 
duced into a few departments, it already 
has been put into effect and has produced 
satisfactory results, both for the individ- 
uals and the Company, in several major 

The RCA Institute in New York and 
Chicago has provided the necessary 
“book” knowledge that has made it pos- 
sible for ambitious young men in the Com- 
pany to fill apprenticeships in the 
Engineering Department. 

The announcing classes that were 
started less than three years ago in Radio 
City and. more recently, in Chicago have 
trained many of our present announcers. 
A number of the announcing schools’ 
“graduates” have been placed in various 
NBC affiliated stations. In New York 
alone, there are eight men on the announc- 
ing staff who formerly were pages and 
guides trained by the Company to fill their 
present posts. 

The Sound Effects Section also has been 
successful in various NBC regional divi- 

OF President 



AloisRajrilla^NBC antoouncer, 


TO America FRon Czecao 


Franp Black wrote tae 


sions in recruiting and training young men 
from the ranks to become sound effect 

Two years ago a script-writing class, 
which we hope will be resumed soon, 
succeeded in uncovering and teaching em- 
bryonic writers to write for radio. Some 
of the scripts written by members of the 
class were accepted by the Program De- 
partment and produced on the air. Six 
members of the New York Script Division 
today were at one time members of the 
uniformed staff. 

We can cite many other cases in which 
NBC’s policy of filling higher positions 
from its ranks had been put into effect but 
our space is limited. 

In conclusion, may we express our de- 
sire to have this excellent policy main- 
tained and, if possible, expanded to cover 
all branches of the Company. There is still 
some territory to be explored and made 
available to the young people of NBC and 
we have implicit faith in the Company’s 
plans and efforts in training as many of 
the qualified aspirants as is possible for 
every department. 

i i i 

Every NBC employee is a reporter of his paper, 

Ah, 9h4aUcU40H 

Mr. and Mrs. Lenox R. Lohr in- 
vite all NBC members and their 
families to a picnic and fireworks 
display on the grounds of their home 
in Tarrytown, New York, in the eve- 
ning of July 5th. Those wishing to 
take their own picnic suppers are 
welcome to come in the afternoon 
and use the spacious grounds of 
President Lohr’s estate. 

Mr. Lohr’s car will meet all 
trains arriving from New York in 
Tarrytown between 5:00 P.M. and 
8:13 P.M. 

Those who are going by automo- 
bile are advised to take Route Num- 
ber 9, the Albany-Post Road, or 
Highway 119 which goes through 
White Plains. 

The address is 321 South Broad- 
way, Tarrytown, N. Y. 

JULY 1, 1937 



The twoks listed in this column are recommended ns pertinent literature on radio and 
allied subjects. They will be found in the General Library on NBG Transmitter Shelf. 

MIDDLETOWN IN TKANSITION; by Robert S. and Helen Merrell 
Lynd. Harcoiirt. Brace & Co.. Inc. An eventful decade has elapsed since the 
Lynds first studied the city of “Middletown" and reported the findings of their 
study of contemporary American culture. The story is now carried forward 
from 1925 through the presidential election of last year. The two volumes 
have been planned along similar lines for purposes of comparison, hut the 
present work discusses as well those new and significant problems which 
have entered the life of this typical American community during the last few 
years. Of particular interest to broadcasters is the report on the flourishing 
radio station that has been established in “Middletown" and on the poj)u- 
larity of radio as a form of entertainment among its citizens. 

B.B.C. ANNUAL 19, S7. A glimjjse at radio across the Atlantic is especi- 
ally in order now that the new yearbook of the British Broadcasting Corpor- 
ation has been published. 1936 broadcasting trends and .some of the outstand- 
ing programs themselves are described; general technical progress and tele- 
vision advances receive a generous amount of attention; and financial reports 
for the year are included. All in all this |)rovides a most comprehensive view 
of British radio today. 

MY SIXTY YEARS IN THE SHOW BUSINESS. 1874-1934; as told by 
George Blumenthal to Arthur H. Menkin. Overflowing with recollections of 
famous people and shows. Mr. Blumenthal's hook presents a valuable picture 
of the theater during the last half century. The connecting link in this story 
of backstage events is Mr. Blumenthal’s long and close association with 
Oscar Hammerstein and his family. A manager and promoter himself, Mr. 
Blumenthal has given an excellent account of the promotional side of theat- 
rical life. 


by Ruth Crawford 

Correspondent, New York Audience Mail Division 

Orchids : 

“The dramatization of “Mice and Men” given last night over WEAF was the best 
ever heard on the radio. It seemed to me the very height of excellence both as to script 
and acting. . . . 

“This is the first fan letter I have ever written.” 

Eleanor B. Roosevelt (Mrs. Theodore Roosevelt. Jr.) 

i i i 

A Boston music lover: 

“There are many things I wish to thank you for. principally for the music you have 
given us this winter. . . . 

“Also — I forgot to say that the fact that you are to give us Toscanini fills us with 


i i i 

A short-wave fan in England: 

“It gives me great pleasure and appreciation to write you and let you know how 
much I enjoy your programs. The short-wave set I purchased a few months ago brings 
in a great many stations under NBC.” 

i i 1 

A 1937 high school graduate: 

“I want to express my thanks for your kindness in sending material for my Senior 
essay contest. At Commencement I was named as one of the four winners. The prize 
is a week’s trip to Washington with all expenses paid and spending money besides.” 



The NBC baseball team removed itself 
from its season slump on June 12th and 
look over the Apeda .Studios team at 
George Washington stadium by a sc(»re of 
9 to 5. 

Behind the exi)ert pitching of Williams 
and Von Frank the NBCites hunched their 
hits at the important moments to come 
out on the long end of the score for its first 

Left-fielder Herb Gross was behind the 
|)late for the first time this season and as 
catcher seemed to give the hoys the proper 
inspiration. He set them an example at 
the plate too. for he had a jterfect day, get- 
ting five hits in five times at the hat. 

The next week, however, the hoys slip- 
ped by the way and dropped a game to 
Columbia Pictures. 5 to 2. “Hooks” Hen- 
derson ( Mail Room ) had his first pitching 
assignment of the season, and though on 
the losing side, turned in a fine perform- 

Seen at the last game were such steady 
and enthusiastic rooters as George Mc- 
Elrath. president of the Athletic Associa- 
tion; R. J. Teichner. A. A. vice-president; 
Dwight G. Wallace, personnel manager; 
Bert Williams and Earl Harder of Guest 



Adam J. Yung. Jr., chairman of the 
swimming committee, recently conducted 
a poll which revealed that NBCites want 
the swimming activities at the Parc Ven- 
dome pool to continue during the summer 

The group meets every Wednesday eve- 
ning at five-thirty. The price is forty-five 
cents and in addition to a swim it includes 
the use of the gymnasium which is well 
equipped with body-building or reducing 
apparatus, whichever you need. 



Miss Helen Winter (Treasurer’s), 
chairman of the skating group, reports 
that quite a number of NBC people have 
been turning out every Monday evening at 
six o’clock to roller-skate on the Mall in 
Central Park. 

The skaters are so zealous about their 
sport that they plan to write a letter to 
the mayor of New York City petitioning 
him to improve the pavement on the Mall 
in order to make it more suitable for 

This group is also planning to organize 
bicycle-riding groups to ride in the park. 




by Bill Senn 

SENSATION : At last something new 
has hit the airlanes! A1 Barker. Contin- 
uity. and Don Marcotte. Music Library, 
are responsible for the “new” theme song 
for a certain program which, according to 
fan mail and ’phone calls, “has all the 
swing and verve of a great march.” All the 
enthusiasm is over a song frequently men- 
tioned as a second “national anthem” for 
the United States, “Columbia, the Gem 
of the Ocean,” first presented in Phila- 
delphia in 1843. 

i i i 

DEVOTION : Ken Rohin.son, continuity 
editor, temporarily lost an admirer when 
his nine-year-old son, Ray, recently wrote 
a fan letter to a program not written by 
Ken, praising it as the best on the net- 

i i ^ 

DIPLOMACY : Mail Room this month 
had a reminder of the tragic plane crash 
in Utah last December. Two letters, re- 
covered from the wreckage, were received 
in government envelopes. One was ad- 
dressed to Bill Young of Transcription 
Service, the other was for the Fitch Jingle 
program. The incident was not without its 
grim humor. As a supreme example of 
understatement, stamped on each letter 
was a note to the effect that they were 
“delayed due to interruption of Air Mail 

i -f i 

RECOVERY: From the feminine ranks 
of our office force comes the cheering word 
that Miss Ruhye Downs, Sales switch- 
board operator, has returned to her desk 
after a forced “vacation” due to a serious 
operation; Miss Marg Niess. new Audi- 
ence Mail Supervisor, recovered from an 
appendectomy in the surprisingly short 
time of four days; and pretty Jane Stahl 
is hack in Central Stenographic after a 
week’s siege of the flu. You just can’t 
keep ’em down! 

i i i 

If ELL-KNOW N : On June 10 a post 
card was received here from Pennsylvania 
by a broadcast originating in the Chicago 
studios with only these words for an ad- 
dress, “It’s a beautiful day here in Chicago, 
111.” The same program received a card 
with the enthusiastic support, “Your pro- 
gram was so great. I liked it good. I never 
heard you have a better one. But just don’t 
enjoy writing.” 

i i i 

“AH DOES" : Miss Virginia Thompson 
of Statistical will be wearing a veil and 
whispering “I do” for the benefit of one 
Anson Sweet on Saturday, June 26; and 

Miss Marion Cooper down in Central 
Stenographic was surprised with a towel 
shower by Miss Carolyn Turner and the 
other girls in the department — she is to 
be wed to George lYlwards in August. 

i i i 

CAUGHT : Candid camera fans have 
been spotted catching unusual shots in 
the studios; the NBC Night Club and per- 
.sons connected with the Program Depart- 
ment seem to he the chief centers of inter- 
est. Lookers-on have suggested spreading 
the dirt. What better way than entering 
the prints in the NBC TRANSMITTER 
Photo Contest? 

i i i 

PROUD PAPA: A box of cigars in 
Main Control on June 15 with an attached 
note announced the addition of another 
eight-pound son to the family of Vern 

■f i i 

ISHKABIBBLE : .Speaking of diction 
(or was anybody) try this title for a 
press release. “JOTOKYOREYUOREITO 
Bay of the Duplicating Division stumped, 
too. until he discovered the mistake (a 
slip in the machine). “It’s Russian.” says 
Bud, for the correct version. “JOHN 

i i i 

from Toledo, Lyle D. Barnhart starts his 
first radio production job at the Central 
Division. A graduate of Alma College, 
Michigan and Toledo, Mr. Barnhart is a 
former director at the University Civic 
Theatre of Toledo and the Shaker Village 
Players of Cleveland; he has been em- 
ployed at stations WTAM and WSPD, and 
was recently head of the department of 
speech at the University of Toledo. 

Cordon T. Hughes, a native of Worces- 
ter, Mass., is another newcomer to the 
Production Department. Starting in 
vaudeville at the age of five, and radio at 
twelve, Mr. Hughes has been radio direc- 
tor. author, and actor. He leaves his posi- 
tion as Director of the Community Thea- 
ter of Des Moines, Iowa, to join the Cen- 
tral Division of NBC. 

i i i 

AMIABLE : Six feet, five and one-half 
inches of blond announcer in the person- 
age of Durward Kirby, replaces Rene 
Cekiere. Mr. Kirby started in radio sing- 
ing at WDAA, Purdue where later he 
became a staff announcer. Moving from 
Purdue, he spent a year and a half at 

both WEBM, Indianapolis, and WLW, 
Cincinnati. He was born in Covington, 
Kentucky. ^ y ^ 

BRASS BUTTONS: Pages George A. 
Heinemann and Robert B. McGinnis, re- 
placing Robert Wilson and Robert Venn, 
are actively engaged in touring the studios 
with visitors, among whom there was no- 
ticed the other day an “army” of Boy and 
.Sea Scouts. 

i i i 

ADVANCEMENTS: Leonard Ander- 
.son. Assistant Office Manager, replaces 
George Vlach, who left our employ. Rus- 
sell Sturgis, engineer in our employ for 
six years, is promoted to the post of Con- 
trol Relief Supervisor. 

i i i 

Bierman, horn in Elkhart, Indiana, on 
February 18. 1910, became a studio engi- 
neer for the Central Division. Education — ■ 
Knox College, where he studied dramatics 
under C. L. Menser. (Production head) 
and Purdue University where he earned 
the degree of Bachelor of Science in Elec- 
trical Engineering. Experience — design- 
ing in the electrolytic condenser division 
of P. R. Mallary and Company (later in 
Sales Engineering Department), Finnell 
System. Inc., Frost Radio Company, Sta- 
tions WLW, Cincinnati, and WBAA, Pur- 
due. and several smaller stations. Hobbies 
— amateur radio, photography, and music. 
Married since 1931. Member of Masons 
and of Knights of Pythias. 

Robert B. Whitnah first became inter- 
ested in radio in 1926 when he began op- 
erating amateur station W9DBT. In 1931 
he obtained his commercial second-class 
operator’s license; at the same time be- 
came a motion picture projectionist. Stu- 
died Electrical Engineering at Iowa State 
College and worked at college station 
WOI. Was a relief operator at KSO and 
KRNT until 1935 when he joined the staff 
of the Affiliated Broadcasting Company 
and became Master Control Supervisor. 
He is now employed as Studio Engineer 
in NBC’s Central Division. 

i i -f 

TRANSFERRED: Miss Lillian Wack 
and Miss Florence Reiland have switched 
positions. The change leaves Miss Reiland 
in Local Sales and Miss Wack in National 
Sales. ^ ^ ^ 

F AREW^ELL-. After two years of han- 
dling the pick-up and delivery of office 
mail, Charles A. Robb now leaves for the 
Rapid Copy Service Company on Michi- 
gan Avenue — he will be a sales promoter. 


JULY 1, 1937 


by Noel Corbett 

Helen Aldrich, pretty brunette secretary 
to Tracy Moore in the Sales Department, 
will spend her vacation playing the lead- 
ing role in a stage play “Confetti Trail” 
which is being presented by Curtain Calls, 
a Hollywood Little Theatre group. This 
isn’t Helen’s first theatrical experience, as 
she was quite active in Oakland in pur- 
suit of a dramatic career. 

Honey, the tricky little wire-haired pet 
of Walter Bunker, blessed-evented this 
month by presenting the Bunkers with 
three puppies. 

i i i 

Charles Swallow, the young son of the 
Hollywood manager. John Swallow, grad- 
uated this month from the Elisnore Mili- 
tary Academy. 

i i i 

Honor Holden, secretary to Dema 
Harshbarger in the Hollywood Artists’ Bu- 
reau. treked east on her vacation so that 
she could witness the graduation of her 
daughter. Charlo from Depaw College in 
Indiana. Mrs. Holden will bring her 
daughter to Hollywood where she will re- 

i i i 

Newcomers to the Hollywood studios 
include Earl Sorensen, recently graduated 
from the University of California, who has 
been added to the engineering staff under 
Donald De Wolf. John Knight, who is on 
a summer vacation from Pomona College, 
has been added to the Mail Department. 

i i 1 

It seems that everything happens to 
Russell Hudson, head of the combined 
mail department-page boys and ushers. 
During a recent Burns & Allen show, a 
ten-year-old youngster bolted into the stu- 
dio and dashed down the aisle. Fearful 
less he cause a commotion, young Hudson 
let the lad stay put until after the show, 
at which time the barefooted-overall clad 
lad resisted Hudson’s ejection to the point 
of almost biting his finger off. Nice goin’ 
says Russell with his injured finger done 
up in bandages. 

i i i 

Since Virginia Elliott’s hubby accepted 
an assignment down in El Centro, Cali- 
fornia, which will keep him in the Imper- 
ial Valley city for several weeks, Ruth 
Schooler and Virginia have become apart- 
ment sharers. 


Hove iun this summer. Join the NBC Athletic 
Association in New York. 

We always try to 
include as many 
names as possible in 
our column, hut two 
of our people here 
in New York have 
had such unusual 
things happen to 
them lately, that we 
have decided to de- 
vote our entire col- 
umn to telling you about them this time. 

Ladies first — and her name is Mildred 
O’Neill (Bliss) of that literal “tower of 
Babel.” the NBC telephone switchboard. 
An attractive young lady of some twenty- 
odd years (see illustration), Mildred was 
commissioned during one of her days off 
to take her eight-year-old niece over to 
John Powers’ Agency with a view to find- 
ing the little lady work as a child model. 

They had quite a wait — sitting in Mr. 
Powers’ outer office — but finally they were 
admitted to the inner sanctum. Mr. Powers 
almost completely ignored the eight-year- 
old girl, hut started his usual routine ques- 
tions of Miss O’Neill. 

“But. I’m not looking for modeling 
work,” she explained. “I’m here to try to 
get my young friend something to do.” 

Mr. Powers couldn’t believe it. and ven- 
tured the opinion that Mildred had better 
have some professional pictures made, in- 
timating he’d be plenty interested in the 

You’ve probably guessed the answer. 
The pictures proved that she should never 
hide her loveliness behind a switchboard. 
John Powers had given her a listing with 
his agency, and her first professional ap- 
pearance will be after July 31 when she 
will have ended her duties for NBC to 
accept her first assignment modeling for 
the Black Box Studios. But we’re willing 
to bet that the first time the camera shut- 
ter clicks on her lovely features, it will 
take a lot of will power to keep her from 
saying “This is the National Broadcast- 
ing Company.” 

* * » 

The other interesting person is Rowe 
Langston, twenty-three years old, a na- 
tive of St. Louis, Missouri and at present 
a receptionist in the Office Section on the 
fifth floor. 

With ten dollars in his pocket, Rowe 
took himself off on a no-expense vacation. 
By means of his thumb pointed toward 
the South, he enjoyed a hitch-hiker’s tour 




We can think of no more adeipiate com- 
mentary on the |)art NBC played in the 
recent National Geographic — U. S. .Navy 
Eclipse Ex[)cdition to the .South Seas than 
the following letter addressed to A. A. 
(Abe) Schechter, NBC Director of News 
and Special Events by Thomas W'. Mc- 
Kann, assistant secretary of the National 
Geographic Society in Washington, D. C. 
“Dear Mr. Schechter: 

“W hen I see you I am going to tell 
you how much we appreciated the op- 
portunity of working with you on the 
eclipse broadcasts and how good we 
think they were under your direction, 
hut as I don’t expect to get up to New 
York for .several weeks or more, I am 
not going to wait until then to tell you 
that we think N.B.C. did a swell job 
and that the National Geographic So- 
ciety has fullest appreciation for the 
assistance and cooperation rendered 
efficiently and effectively in this series 
of broadcasts. It added a great deal 
of color to the eclipse which other- 
wise might have been a little drab, 
as scientific expeditions are some- 
times inclined to he. 

“To me. the high-light of the whole 
thing was George Hicks’s description 
of the actual eclipse on the afternoon 
of June 8th. He did a magnificent job 
and one which was fully appreciated 
by the listening audience. Then, too, 
his handling of the other programs in 
this series was superb and he deserves 
a lot of credit, but we must not forget 
the unsung heroes, those radio engi- 
neers, Brown and Adams, who did not 
appear in the front so very often but 
whose work was all important. 

“Personal regards and all good 

“Sincerely yours, 

(Signed) Thomas W. McKann.” 

of the region between New York and 
Richmond. Overnight stops and meals, 
carefully planned in advance, were en- 
joyed with friends and relatives along the 

He timed his trip so that he arrived 
back in New York one week later with 
five dollars still left and joined up with 
friends who were motoring to Cape Cod 
and through New England. 

Mr. Langston figures he has traveled 
25,000 miles in the last twelve months 
at approximately .003 cents per mile, and 
the Richmond Times Dispatch said, 
“Smartly dressed in gabardine — Mr. 
Langston’s type of ‘sponging’ is a classier 

— Walter Moore. 




W E want you to meet a good friend of 
ours, Dominick Caracciolo. Isn’t his 
name familiar? Well then, take a look at 
his picture. Oh! We thought you would 
recognize him. He is one of NBC’s oldest 
employes. He celebrates his tenth NBC 
anniversary next October 6th. Through 
the years he has gone about his work 
quietly and efficiently. Whenever you en- 
counter him. he greets you with a gruff, 
hearty “Good morning’’ or “Good after- 
noon,’’ as the case may be. 

Dominick is one of the porters who keep 
the Radio City studios in order. He began 
as one ten years ago and, in his own 
words, he “has been one all the way 
through.” While his job may not seem very 
important when one thinks of the tycoons 
whose biographies we are accustomed to 
read in columns like this, he has always 
performed it to the best of his ability, 
given it all that he had to give. That is 
why we feel that he deserves recognition 
at long last. 

Dominick came to America from Reg- 
gio Calabria in Italy as a youth of nine. 
He attended public schools to learn Eng- 
lish. A few years later he became the 
bread winner in his family and had to 
leave school. In his early ’teens he set out 
to win his way in the world. 

He held a variety of jobs as the years 
passed. He had one job for almost thirty 
years with a beer bottling concern. Domi- 
nick was a foreman in charge of fifty men. 
He lost his job when the company closed 
its doors with the advent of Prohibition. 

Then he went into the building line and 
soon again was a foreman. Years later, 
one day in the fall of 1927 he came to 

He has seen NBC grow from a small 
network to the vast and established organ- 
ization that it is today. Many people have 
passed through our doors in his time. 
Some entered as unknowns and went out 
famous. Young men that he knew as 
“Jimmy” or “Shrimp” today are execu- 
tives of this great company of ours. Others 
have drifted into many channels. It is dif- 
ficult to keep track of them. Dominick re- 
marked wistfully — it was a few days short 
of pay day — “I wish I had a dollar for 
everyone who has come and gone.” 

Dominick has found many valuables 
while making his rounds. Many an absent- 
minded artist has showered profuse thanks 
upon him for the return of something they 
thought they had lost forever. He is a firm 
believer in the old maxim, “Honesty is 
the best policy.” Once this paid him divi- 


“Honesty is the best policy" 

dends. Dominick found a twenty dollar 
gold piece. He promptly turned it into the 
Lost and Found Department. Weeks 
passed. Finally after three months, no one 
having claimed it, the gold piece was re- 
turned to him. 

Tragedy has darkened his life these last 
few years. Life hasn’t been as bright since 
his wife and two daughters passed away, 
all within a short time of each other. One 
who is not on intimate terms with him 
would never know of the grief that has 
troubled him, for with his characteristic 
outlook he has put his .sorrow in the back- 
ground and stoutly carried on. 

Of his remaining children he can justly 
be proud. One son is prominent in the 
Democratic party in Queens. Another is 
in the grocery business. A third, the baby 
of the family, is an honor student in high 
school. His daughter helps keep house for 


NBC’s New York General Library was 
included in the list of libraries recom- 
mended by The Library Journal for in- 
spection during the National Convention 
of the American Library Association held 
at the Waldorf-Astoria from June 21 to 26. 

Librarian Frances Sprague reports that 
a large number of visiting librarians from 
different parts of the country have come 
to inspect our radio library, considered the 
only one of its kind in this country. 

by Frank W. Nesbitt 

But there is nothing off balance about 
this. During a recent television demon- 
stration for the press, our NBC photog- 
raphers took shots of the event at 4:15 
o’clock. Fifty-one minutes later, at 5:06, 
eighty-five prints, complete with captions, 
were rushed to the pressmen for use in 
their papers and syndicates. And for news 
of television progress and a sample of 
one of the photos see page one. 

y f Y 

Soon there may be a new trio lulling 
the radio waves. Pat O’Connor, Roderick 
Mitchell, and Dick Barron, all of Guest 
Relations, are the boys. They are due for 
an important audition. 

Y Y Y 

We admit that this is pretty hard to 
take, but really it’s true. It concerns one 
of the fellows in the Mail Room. A few 
rainy nites ago he was to attend a rather 
swank dinner party on Long Island. With 
the thought of preserving his sartorial ele- 
gance, he wore a raincoat. Entering the 
house, he removed it, and all his poise too 
— he had forgotten to change from his uni- 
form to his street clothes. 

Y Y Y 

Guides taking the early morning studio 
tours are arousing their parties on the 
ninth floor by pointing out Ford Bond’s 
mail outside his office. 

Y Y Y 

Speaking of the tours, a guest on one of 
them, after being shown the dirt removed 
from an air-dust filter, said, “This isn’t 
air-conditioning; it’s real estate.” 

Y Y Y 

For what’s what on Broadway and the 
legitimate stage, you might question Page 
Murdock T. Pemberton. He’s the nephew 
of producer Brock Pemberton. And his 
father is Murdock Pemberton, the writer. 

Y Y Y 

Pretty Yvette Bedard of the Sales De- 

partment is going to Bermuda for a 
“rest.” A contradiction in terms, but a 
swell thought. 

Y Y Y 

Would the announcer who can say suc- 
cessfully “toy boat” ten times in rapid 
succession please communicate with this 
column. We would like to shake his hand. 

Y Y Y 

The new small RCA set in the tube 
exhibit is one of the swankiest little sets we 
have ever seen. Go up and take a look. 

JULY 1, 1937 



by Kay Barr 

Here are some of the answers we got 
from the members of KDKA to our query 
on vacation plans, “When, where, how are 
you going and what do you expect to do 
when you get there?” 

Bill Jackson, head of local sales, “The 
whole Jackson family sails for Geneva on 
the Lake July 18, to play golf, swim, fish, 
dance, play golf, read, rest, play golf, ride, 
play golf and play golf.” 

Ed Schaughency, announcer and main 
spring of the Musical Clock, goes to Mus- 
kegon, Michigan, July 19, to “Sleep ’til 
noon every day. Then sleep, swim, sleep, 
eat, sleep and fish.” 

Edith Hingley, switchboard operator, is 
making elaborate plans to go nowhere 
with nobody and do nothing, starting Au- 
gust 2. 

Program Manager John Gihon and Dor- 
othy are going to take their son to Des 
Moines, Iowa, so his great-grandparents 
may see him. Then a week’s cruise around 
Lake Michigan on the private sailing 
yacht of a friend. 

A. LeRoy Hasenbalg, national sales 
head, wishes he knew when he was going 
to take his vacation. He adds: “It may be 
I should say, ‘and how.’ ” But it’s a Great 
Lakes cruise, private yacht, start and fin- 
ish in Chicago. 

Announcer “Sunbeam” Billy Hinds 
would like to go, 

“Out on an Indian Reservation 
Far away from a radio station,” 
but instead he plans a busman’s holiday, 
visiting friends in Radio City, a hurried 
jaunt down to Avalon by the Sea and a 
general round of “loafing, swimming, fish- 
ing and stuff.” 

Lynn Morrow, head of Sales Promotion, 
will take his vacation on the installment 
plan because he is tied up four days a 
week with interview broadcasts. So it will 
take him ten weeks to get two weeks off. 
His family will be at Geneva and he will 
spend the week-ends with them, Thursday 
evening to Monday each trip. 

Jimmy and Ann McConnell, of Artists’ 
Service, say dates are hard to book in the 
summer and they can’t take a vacation be- 
cause it would not be fair to their acts. 
But if they could take a vacation it would 
be with fishing, swimming and rowing as 
the objectives, perhaps at Tidioute, Penn- 

Adelaide Lasner, assistant production 
manager, is dreaming of Banff and Lake 
Louise. But only dreaming, because she is 
on the artist payroll. Which means vaca- 
tions are on one’s own pocketbook instead 

of on the house. .So Adelaide will probably 
spend her summci “on the Isle of Tran- 
scription, where platters are filled with 
grooves, not sea-food.” 

Marcella Campbell, Continuity, says 
“It’s all over . . . but not forgotten.” “It” 
was a honeymoon with the beautiful vistas 
and gorgeous green mountains of a motor 
trip down through Maryland and Virginia 
to the Endless Caverns, the Shenandoah 
Valley, and Washington. . . . “Much nicer 
than the ordinary vacation.” 

And Bob Saudek, head of Continuity, 
will “pull on a pair of dungarees and an 
old white hat and take the first train for 
New England where the salt-sea is waiting 
to toss us around in a little cat-boat. This 
is our regular formula for my two-weeks- 
with-pay. Warwick Neck, Martha’s Vine- 
yard and Nantucket. One dollar goes to 
who can convince me that this isn’t the 
best way to be lazy.” 

Your correspondent also yearns to go 
down to the sea — the Caribbean Sea, to be 
specific. So it will probably be a cargo 
vessel to the Honduras for a load of ba- 
nanas. There’s many a slip, so an October 
motor trip may be substituted for the 
coastwise cruise. 

Jack Hollister, sports commentator, de- 
clares, “I am going to the Texas Exposi- 
tion in Dallas, where I worked last year, 
and lie like hell to the boys about what a 
big job I have now.” 

Eleanor Ondek, John Gihon’s assistant, 
used half of her vacation on a honeymoon 
last February. The remaining week will be 
spent in their cottage back in the hills 
near Ligonier. 

General Manager H. A. Woodman’s va- 
cation plans are still indefinite but his 
native New England has a powerful ap- 

G. Dare Fleck, assistant program mana- 
ger, “Ain’t goin’ nowhere, don’t know how 
I’m goin’ or what I’m goin’ to do when I 
get there.” 

And Dale McFeatters, the Press news 
reeler, plans to spend two weeks in July 
on an ore boat on the Great Lakes, sketch- 
ing and reading “Gone With the Wind.” 

i 1 i 

Janet Ross of Style and Shopping has 
just returned from her vacation where she 
visited her father, mother and brother. 

1 1 i 

Relda Garrett, secretary to Mr. Wood- 
man, has just returned from a combina- 
tion vacation and honeymoon. 


This classified ad section is available, free 
of charge, to all NBC employes. Rules: forty- 
five word limit; not more than one ad to each 
employee every other issue; no regular busi- 
ness or professional services may be advertised. 
Address ads to NBC TRANSMITTER, Room 
284. RCA Building, New York. 

All items must be in writing; give name and 

WE.STWARD TO OHIO— Will accommodate 
up to three people in return for reasonable 
fee in late model car. Leaving around July 4. 
Going by way of Harrisburg, and Pittsburgh. 
Charles Hawel, Ext. 402, Mail Room. 

FOR RENT — Giving up apartment at 24 E. 

61st St., N. Y. C., Oct. 1st, but will relin- 
quish before that date to anybody interested. 
Large living room with fireplace, bedroom, 
porch, kitchenette with Electrolux. Quiet 
house. Enid Beaupre, Room 416, Ext. 860. 

RADIO COURSE — New York University 
offers a six-week radio workshop course be- 
ginning July 6. The study will cover continuity 
writing, plays, program planning, acting, and 
the preparation of musical broadcasts. The 
tuition is $50.00. 

SAN FRANCISCO — Modern artists’s cottage 
with separate quarters for two people. 
Furnished or unfurnished. Fireplace. Shower. 
Nice kitchen. Large garden and parking space. 
Apply at 953 Union St., San Francisco or 
phone Evergreen 0784, or write to the NBC 

RCA-NBC Exhibit 

For 1939 Worid's Fair 

(Continued from Page 1) 

the National Broadcasting Company for 
extensive field tests and to study the art 
of programming. As I talk to you now, the 
television camera is pointed at us and our 
voices and likenesses are being sent to you 
tbrough our television transmitter W2XBS 
located on the Empire State Tower, in 
New York City. From that point, it goes 
through the air and is received on tele- 
vision sets installed in our offices in the 
RCA Building, and is received with a clar- 
ity comparable to home movies in the 
homes of RCA and NBC engineers and 
executives within a radius of fifty miles. 
To this extent, seeing through the arr is 
now an accomplished fact. 

“All that we have done and are doing 
today is on an experimental basis, in 
which we are carefully progressing day by 
day towards the goal of a public service 
of television broadcasting. Much remains 
to be done before television becomes avail- 
able to the general public, but we firmly 
believe that some day this will be accom- 
plished and our faith in the future is be- 
ing expressed in this ceremony today.” 


Below. “Silhouette in 
the High Sierras” was 
taken by Marcelle 
Mitchell of Central Di- 
vision Sales. It wins 
tickets for two to Chica- 
go’s RKO Palace Thea- 


Left. Charles E. Mc- 
Curdy of the N. Y. 
Statistical Department 
submits a humorous 
study which is tops this 
month. The prize; a 
pair of tickets to the 
Radio City Music Hall. 



1. Prints must be no smaller 

than X 4" (the larger the 

better). Negatives cannot be 

2. Captions are desirable. 

3. Name, stations and de- 
partment must appear on the 
back of photograph. 

Pictures will be judged on 
composition and subject mat- 
ter. Judges are Ray Lee Jack- 
son and William Haussler. De- 
cisions are final. All entries 
will be returned but the NBC 
Transmitter will not be respon- 
sible for those which are lost. 

Entries for August contest 
must be in by July 17. 

TION: N. Y. Engineer 
Ed Kampf’s fetching 
“Seaside Portrait” of 
his wife, Idella Grind- 
lay (Production Divi- 
sion), taken during 
their vacation in Flor- 

Above. “Morning Trek” 
taken from the window 
of the NBC Statistical 
Department in Radio 
City by Roy V. Berth- 
old. It ranked high in 
the opinion of the 
judges and was award- 
ed Honorable Mention. 


VOL. 5 JUNE, n).-')7 NO. (i 

Guide Garroway Wins Golf Tournament 

Guide David Carroway hitting a three iron 
shot to the tenth green during the NBC 
Athletic Association Golf Tournament on 
June 9. 



George Engles, vice president and man- 
aging director of Artists Service, recently 
announced several personnel changes in 
his department in New York. 

John Potter, former agency contact 
man, is now assistant to Fred Niblo who 
joined NBC last month to take charge of 
television and motion picture transactions 
in Artists Service. 

J. Ernest Cutting has been made talent 
scout and contact-man for NBC owned 
and operated stations. 

Chester Stratton will act as Mr. Cut- 
ting’s assistant and also take charge of 
sustaining bookings. 

Jack Von Tilzer and Robert .Smith, 
jointly, will handle auditions. 

S. L. Ross, contact for NBC stations in 
the East, was transferred to the advertis- 
ing agency division. 

Tim Sullivan resigned as theatre con- 
tact-man on May 15. 

i i 1 

Send in your vacation pictures to the NBC 
pair ol ticket* to your local theatre. 

Bright and early on the morning of 
Wednesday, June 9th, the Rockland 
Country Club at Sparkhill, N. Y., saw the 
advance guard of the NBC golfers de- 
scend upon it, and for several hours they 
continued to descend upon it, until fifty- 
seven members of the NBC Athletic As- 
sociation and their guests were busy re- 
moving neatly cut divots from the soft 
verdant fairways, not to mention the not 
so soft rough and sand traps. 

First to appeal* on the scene was that 
perennial runner of golf tournaments, A. 
Frank Jones of Artists Service, 'under 
whose direction the tournament flowed 
smoothly all day long with never a hitch 
or halt, so common in most tournaments. 
Mr. Jones, who has seen the Rockland 
Country Club grow from a farm into one 
of the country’s finest courses, and who 
has had a 72 over this course, a figure not 
even approached in the tournament, did 
not play himself, but devoted all his ener- 
gies to the successful management of the 

Just as the sun was setting, the last of 
the gang came struggling down the 
eighteenth hole and the compilation of 
the scores was undertaken, with the fol- 
lowing results. The Championship Handi- 
cap was won by David Garroway, Jr., of 
Guest Relations, whose 82-12-70 was 
equalled by Announcer Frank Cody and 
Frank Chizzini of Electrical Transcrip- 
tion. Garroway won the draw with Frank 
Cody winning second prize. The low gross 
for 36 holes went to Walter Tepper of 
Accounting with 159. The Guest Handicap 
was awarded to Herbert Rice with 83- 
14-69. There was a Consolation Handicap 
flight for those who cared to play only 18 
holes and the winner in this division was 
Lloyd Egner, Manager of Electrical 
Transcription, with 93-21-72. The Booby 
Prize went (among cries of “Again?”) 
to Larry Fitzgerald of Artists Service 
whose score of 137 was “tops” for the day. 

During the banquet which lasted well 
into the night, the presentation of prizes 
took place amidst much cheering and 
good-natured kidding. 

1 i i 

Short Putts: 

Vice President John Royal and Bill 
Hillpot (Artists Service) 'finished with 
their shoes in their hands, and Mr. Royal 
was reputedly two blisters up on Hillpot. 

(Continued on Page 10) 


E. R. Cullen, assistant operating engi- 
neer, sailed on the lYench liner Norman- 
die on June 2 to make a survey of the 
ship’s radio problems and to instruct the 
ship’s operators in the technique of broad- 
casting. He will conduct several test 
broadcasts from the high seas. 

Mr. Cullen is undertaking the survey at 
the request of French Line officials, who 
wish to make their giant liner available 
for broadcasts over American networks by 
traveling radio artists. While aboard the 
ship he will inspect the Normandie’s pres- 
ent equipment and determine which of 
the public rooms is best suited as a studio. 
He will also teach the marine operators 
how to handle microphones and associated 
sound equipment. In Europe he will pre- 
sent his recommendations on changes and 
additions to the equipment to officials of 
the Compagnie Generale Transatlantique. 
He will return aboard the same ship from 
Havre June 23 to continue his survey on 
the westward passage, arriving in New 
York June 28. 


As we go to press A. Frank Jones, 
chairman of the golf committee, re- 
quests us to announce that he made a 
mistake in the compilation of scores at 
the golf tournament. The winner of the 
Championship Handicap should have 
been Dwight G. Wallace, manager of 
Personnel, whose score was 99 — 30 — 69. 
This will not affect those who have won 
prizes in this division; however, Mr. 
Wallace will be the recipient of a spe- 
cial award. 

Glenn W. Payne, Treasurer’s Dept., and 
George Engles, vice-president and director of 
Artists’ Service, are snapped by Photographer 
Bill Haussler as they compare scores at the 
golf tournament. 




Introducing — LESLIE W. JOY 

When WEAF had a staff of thirty-five 
and was pioneering in the early days of 
radio, John Holman, now manager of 
WBZ. was program manager of the sta- 
tion and looking for likely prospects in 
a little known business that seemed to 
have possibilities. A few years earlier 
Leslie Joy had made his radio debut on 
WJZ and been heard from time to time on 
WEAF as a concert singer. Also he was 
looking for a job a little more stable than 
was then afforded such talent. One day 
back in 1925 Mr. Holman popped the 
question to Mr. Joy who thought well 
enough of the idea lo join the staff as 
announcer. Mr. Joy has been with WEAF 
ever since growing up in the interim with 
the vast NBC organization. 

Today he is station manager of KYW' 
Philadelphia having assumed his new du- 
ties last September when NBC took over 
the management of the station. 

Leslie Wells Joy was born in Tacoma. 
Washington in 1894, the son of a pioneer 
family that trekked to Washington Ter- 
ritory back in the early eighties. When he 
was quite young the family returned to the 
East and the boy received his early educa- 
tion at Peekskill Military Academy. Then 
followed four years at the Wharton School 
of the University of Pennsylvania, class of 
’16. While at the University Mr. Joy ma- 
jored in advertising, was elected a member 
of the Mask and Wig Dramatic Society 
and was leader of the Glee Club. Follow- 
ing his graduation he began a post grad- 
uate course at Penn but gave it up at the 
call of war. He joined the army as balloon 
observer for the heavy artillery and was 
stationed first at Omaha and later at Ar- 
cadia, California. 

The war over he turned his attention to 
concert work and in 1923 made his first 


Station Manager of KYW Philadelphia 

radio appearance on W'JZ. Singing oppo- 
site his program over the competitive 
WEAF that night was John McCormack. 
The new radio star freely admitted that 
listener reaction to his first broadcast was 
small on the following morning. 

After signing up with WEAF and after 
a year of announcing. Mr. Joy was trans- 
ferred first to the program department 
then to the executive department and 
special assignments. As an annoue-'-'r he 
was in charge of the Goldy and Dusty 
shows among others and he announced 
the famous Lindbergh flight to Paris. 

Although he had spent his college days 
in Philadelphia, when Mr. Joy left the city 
he had pictured his return only in terms 
of reunion. It was like a home-coming 
therefore when in the Spring of 1935 he 
returned to Philadelphia to maintain the 
NBC tradition as representative at KYW. 

In the meantime in 1930 he had mar- 
ried Anne Lutz, of Princeton, and is now 
the father of a boy, Leslie Wells Jr., five 
years old. 

10,665 TOUR NBC 

With thousands of visitors in New York 
for the Decoration Day week-end, there 
was a marked increase in the number of 
guests visiting the studios as compared 
with the total during the same three-day 
period for previous years. The increase, 
according to the Guest Relations Division, 
is in line with this year’s twenty per cent 
monthly uptrend apparent since the first 
of January. 

This year the long week-end attracted 

10,665 tourists as compared with 8,990 a 
year ago, or an increase of over eighteen 
and a half per cent. The entire staff of 
guides was kept working at top-speed 
from 9:00 A.M. to 11:00 P.M. during the 
period. Officials of Guest Relations re- 
ported that operations moved smoothly 
and that no mishaps occurred. 

Guest Relations also reported that the 
total number of guests visiting the studios 
during the first five-month period of 1937 
is approximately 65,000 over the total for 
the same period of 1936. Last year the in- 
crease over the year before was 4.938. 


By Frances Sprague, 

N. Y. General Library 

How the Editor of the NBC Transmit- 
ter learned that I had just visited 
“Quintland.” as the home of the Dionne 
quintuplets is called in Ontario, is a mys- 
tery to me. He seemed determined that I 
relay the story on to you and if you are to 
any degree as interested in reading it as 
he was in having me write this account, 
it’s all right with me. 

My sister who lives in Detroit invited 
me to meet her at Niagara Falls and 
spend the Memorial Day weekend driving 
to Callander. This town, near the birth- 
place of the “quints” is beautifully lo- 
cated on Lake Nipissing. Doctor Dafoe’s 
home is also located here. The whole town 
has changed greatly by its sudden rise to 
fame. People from all over the earth go 
there for a glimpse of “the world’s most 
famous children.” 

The Dionne home and the Dafoe Hos- 
pital in which the little girls live, are 
located about two and a half miles outside 
of Callander. The quintuplets can be seen 
without charge twice a day, at 9:30 A.M. 
and at 2:30 P.M., weather permitting. 

We got an early start and were there at 
about eight-thirty. Smiling traffic officers 
helped us park our car and then, as we 
had about an hour, we decided to look 
around a bit. The hospital and the staff’s 
home are attractive log and frame build- 
ings. The hospital grounds are inclosed 
by a high wire fence watched over by 
polite but determined guards. 

Across the road is the Dionne home, a 
small house with all doors closed and 
curtains tightly drawn. I understand this 
is always the case, now that there are so 
many spectators around. Next to the home 
is a large building containing souvenirs, 
photographs, etc. It is run by Olivia 
Dionne, the “quints’ ” father. Nearby an- 
other large concession is run by the two 
women who assisted at the birth of the 

Our first view of the “quints” was at 
nine o’clock when they came running out 
of their home and down into their play 
yard. Their playground is a large portion 
of the lawn which is entirely surrounded 
by a narrow, covered corridor. Spectators 
are taken into this corridor to view the 
children through windows constructed of 
glass and screen in such a way that visit- 
ors may view Annette, Yvonne, Cecile, 
Marie and Emile without being seen by 
them. Thus they play unconcernedly, com- 
pletely oblivious to the hundreds of spec- 
tators passing by. The visitors have to 
{Continued on Page 11) 

JUNE, 1937 



by Louise Landis 

All NBC babies are objects of great 
interest but when Arthur Schwarzman, 
staff pianist, burst into the Press Depart- 
ment the other day with a big box of 
cigars in one arm and a big box of candy 
in the other, there were cheers. . . . Little 
Sandra Schwarzman, seven pounds and 
one ounce, had just arrived, and she and 
her mother, Barbara Merkley Schwarz- 
man, who plays the harp in NBC orches- 
tras were doing well. 

Not so Arthur. Some fiend in the Pro- 
gram Department had dared him to smoke 
one of the cigars. It was his first, and a 
lifetime of Russian cigarettes had not suf- 
ficiently paved the way for it . . . all that 
day Arthur, definitely, was NOT doing 

i i i 

Lots of NBC feet were among the 
110,000 that crossed San Francisco’s 
Golden Gate Bridge the day of its open- 
ing. Librarian Russell McNeil who lives 
in Marin County, across the Gate, actually 
walked to work, and other Marin-ites have 
been following his example. 

i i 1 

Vice President Don E. Gilman doesn’t 
let the grass grow under his feet these 
days . . . here’s a typical week out of his 
calendar . . . Monday, San Francisco; 
Tuesday, Portland; Wednesday, Seattle; 
Thursday, Wenatchee, Washington, to ad- 
dress the Washington Federation of 
Women’s Clubs; Friday, Hollywood, to 
confer with President Lenox R. Lohr on 
possible sites for the new Hollywood 


Speaking of Hollywood, Hal Bock, press 
representative there, and his charming 
blonde bride Sybil spent a few days of 
their vacation in San Francisco inspect- 
ing Hal’s old stamping ground. . . . Sybil, 
who looks like Sonja Henie, only cuter, 
left a trail of Bock-pals who are now 
firm Sybil-fans behind her when she and 
Harold sailed away on a United Air-Liner. 
“There go my last two Bocks!” mourned 
one of the gang which gathered to watch 
their departure. 

1 i i 

Knitting seems a gentle art by compari- 
son with radio but some of our San Fran- 
cisco girls turn it into a whirlwind occu- 
pation. Blanche Davies, secretary to Lew 
Frost, for instance, already has completed 
her second suit and Kitty Morgan, Pro- 
gram Traffic, is on her third one. 

1 i i 

Janet Baird of the tT Oman’s Magazine 
of the Air designs hers instead of knitting 
them. She is waiting anxiously for the 

dressmaker to finish the most recent one 
she designed — a pale yellow evening gown 
with an Empire touch — low shoulders and 
a corselet of yellow satin. 

i i i 

Good wishes are fluttering like wings 
around Adele Hoover, formerly of the 
Sales Promotion Department hut now a 
free-lance advertising expert. Adele re- 
signed in order to devote herself to this 
project, and all her NBC friends are pull- 
ing for her. Edwarda Gilmore, formerly 
of the Typing Department, takes her place 
as secretary to urbane Dave McKay. 
(How’ya, Dave? ) 

i i i 

Twinkle-eyed Helen O’Neill, she of the 
silken voice, who spends her days listening 
to folks who want to go on the air — “be- 
cause radio is such a fascinating profes- 
sion!” — is going to shake off the 'air as- 
pirants for two weeks starting June 18. 
She’ll spend her holiday in Hollywood 
“resting,” says Helen. 

i i i 

If you see a picture of Producer Ward 
Byron in a plug-hat, resting comfortably 
on a brake-beam, don’t believe a line of 
it. It’s just a photographer’s idea of how 
radio editors would like to see the pro- 
ducer of Bug House Rhythm ride to New 
York on his vacation. He and Jack Mea- 
kin, baton-eer on the program, took to the 
air June 4, arriving there in time to air 
the following" week’s Bug House Rhythm 
from Radio City. Just a couple of postmen 
at heart! 

i 1 i 

Pat Kelly, former member of the Pro- 
duction Department, is in England. Imag- 
ine a chap with a smile like Pat’s and a 
name like Kelly working for the BBC! 

i i i 

Larry Allen, manager of Artists’ Service 
limped around the office for a week with 
a bandaged foot refusing to make any 
comment beyond “Ten percent of the 
wages of sin!” then finally broke down 
and admitted he stepped on a nail while 
nefariously visiting a neighboring house 
in process of construction, looking for 
just one little two-by-four he needed for 
some repair work at home. 

You can’t beat that chap Allen, though. 
. . . Trying to sell a scenario for Sam 
Dickson, staff writer, he was informed the 
story was excellent but the fact that a 
narrow gauge railroad was required in 
the story might prove an obstacle. Ban- 
daged foot and all, Larry climbed into 
his car and found a real narrow-gauge, 
all by himself, near Santa Maria. 



"Here They Are" — 

Miss Jeanne Bradley of the Personnel 
Office surprised her colleagues on Mon- 
day, May 24, when she came to work with 
a wedding ring. 

The wedding, a small and informal af- 
fair, attended by close friends and rela- 
tives of the bride and groom, took place 
at the Little Church Around the Corner 
in New York City on Saturday afternoon. 
May 22. 

The groom was Allan Cassidy of Phila- 
delphia. Miss Ellen Stock of the Person- 
nel Division was maid of honor. The 
only other NBCite who got wind of the 
affair before it happened and was able to 
attend was Miss Helen J. Moore, also of 

The wedding was followed by a recep- 
tion and dinner at Gene’s Restaurant in 
Greenwich Village. 

The newlyweds are making their resi- 
dence in Flushing, Long Island. They are 
postponing their honeymoon trip until 
August when they both go on vacation. 

The newlyweds, Mr. and Mrs. Allan Cassidy, 
with the maid of honor. Miss Ellen Stock (Per- 
sonnel ) , left, are photographed as they leave 
the Little Church Around The Comer. 

John Baxter, assistant sales promotion 
manager of Artists’ Service, was married 
to Miss Patrice McCormick of the J. Wal- 
ter Thompson agency at St. John’s Cathe- 
dral in Brooklyn on June 5. 

James L. Stirton, Artists’ Service, was 
one of the ushers. Many other NBCites 
also were present at the wedding which 
was followed by a gay reception. 

Mr. and Mrs. Baxter went to Virginia 
Beach on their honeymoon and are plan- 
ning to return this week. They will live in 
Tarrytown, N. Y. 

i i i 

George Sax of Artists’ Service was mar- 
ried to Miss Eleanor Chascione of Astoria, 
Long Island, on June 13. The wedding, 
attended by many NBCites, took place in 
the Mt. Carmel Church, Astoria. Frank 
Murtha, Artists’ Service, was best man. 

A reception at Kneer’s Hofbrau, also in 
(Continued on Page 4) 




by Bob Dqiley 

Opening of the Great Lakes Exposition 
at Cleveland had station executives, pro- 
duction men, announcers and engineers 
busy for several days feeding programs 
locally and to the NBC networks. John B. 
Kennedy came from New York to describe 
Billy Rose’s Aquacade. 

1 i i 

The reception room and corridors of 
WTAM took on new color this month with 
the hanging of another art exhibition. The 
current display of thirty-six paintings is 
by Frank N. Wilcox, well-known land- 
scape painter. 

Program Director Hal Metzger first at- 
tracted attention of art admirers to 
WTAM’s studios several years ago when 
as press relations director he obtained the 
first exhibition. This month his latest dis- 
play brought hundreds of visitors and 
many newspaper and magazine critics. 
i 1 i 

Two new faces joined the WTAM fam- 
ily this month, one an announcer — the 
other an engineer. Robert Swan, who for 
the past year has collaborated with Waldo 
Pooler in writing the NBC-Red Network 
program of Northern Lights and been 
heard in WTAM dramatic productions, 
became an NBC announcer. He replaced 
Bromley House who resigned to become 
master of ceremonies at the Showboat at 
the Great Lakes Expo. 

Horace Clark, former RCA engineer 
in Cleveland, joined the engineering staff. 
Henry Gowing also returned to the engi- 
neering staff, after a year’s absence. 
i i 1 

WTAM Vox Pop — Lila Burkhardt tak- 
ing a leave of absence from her duties in 
music rights division because of ill health. 

Hal Metzger, program director of WTAM, 
attracts the press and public to the NBC 
studios in Cleveland with art exhibits. 

Jane Weaver, home economics expert, off 
for a vacation cruise to the West Indies 
with her husband . . . Vernon H. Pribble, 
WTAM manager, getting a present of half 
a hundred large pineapples after Tom 
Manning had conducted a network pro- 
gram from Cleveland’s fruit auction. 
i i i 

A handsome horse, carrying a showy 
rodeo saddle, was led into an elevator, up 
six floors, and into WTAM’s studios to 
become the first equine animal to enter the 

Hoot Gibson, well-known movie and 
cowboy actor, was appearing at a circus 
near Cleveland. Arrangements for the un- 
usual broadcast were made between the 
circus management and Hal Metzger, sta- 
tion program director. Gibson and his 
horse renewed their friendship with Tom 
Manning during the show. 

1 i i 

Engineers at WTAM’s transmitter in 
Brecksville have tKeir 
troubles. Art Butler and 
Hugh Walker found a 
grey squirrel’s nest 
with six young ones in 
the woods nearby. The 
mother had been killed 
by a dog. so the two en- 
gineers took upon them- 
selves the parental bur- 

Feeding time finds 
Butler with boiled milk 
and an eye-dropper and 
Walker with several 
peanuts. The squirrels 
have thrived on the diet 
and are getting too big 
for the cage. 

The problem now is 


(Continued from Page 3) 

Astoria, followed the wedding. 

Mr. and Mrs. Sax are going to Maine 
on their honeymoon trip in July. 

1 i i 

Robert Van Fleet, who joined the air- 
conditioning plant crew as an electrician 
last May 1, was married in Newark, N, J., 
on May 29. 

Before coming to Radio City Mr. Van 
Fleet worked on the construction of the 
new 640-foot transmitting tower for WJZ 
at Bound Brook, N. J. 


Miss Lillian Mone of PBX was married 
to Daniel Di Bianco at the Lady of Refuge 
Church in New York City on June 6. Miss 
Mone received a lovely table lamp as a 
wedding present from NBC’s telephone 

The Di Bianco’s went to Bermuda on 
their honeymoon. 

1 1 i 

At an informal wedding at NBCites’ 
favorite church for nuptials, the Little 
Church Around the Corner in New York 
City, Miss Eloise Dawson, radio actress, 
and F. Gerard Wolke, Assistant Manager 
of Guest Relations, were married on May 

Best man was Thomas Tart, supervisor 
of the Mail-Messenger Section, and the 
maid of honor was Miss Jessie Hyatt, for- 
mer NBC nurse. 

The wedding was the culmination of a 
romance which started two years ago when 
the bride, then an NBC hostess, met the 
groom, a supervisor of the page force. 

1 1 i 

As we go to press Walter B. Davison, 
in charge of promotion for Guest Rela- 
tions, is having a bit of trouble getting a 
marriage license in New York City to be 
married in Auburn, New York. If Mr. 
Davison succeeds in getting the necessary 
permit, the wedding, a small intimate 
affair attended by relatives of the bride 
and groom, will take place on June 16. 

The bride-to-be is Miss Marion Eliza- 
beth Dietz. The wedding ceremony will be 
performed by the groom’s uncle. Rev. 
Walter Davison, a professor at Auburn 

After a honeymoon trip to Cape Cod and 
Canada, the Davison’s will return to their 
new home at Riverside Gardens, Red 
Bank, New Jersey. 

— how to introduce the little animals to 
their natural elements in the woods. They 
are too dependent on the cage, the eye- 
dropper, and peanuts. 

Hoot Gibson and Announcer Tom Manning with Gibson’s horse in 
WTAM’s studios during a recent broadcast in Cleveland. 

JUNE, 1937 



by Edward B. Hall 

What with all this practicing up vaca- 
tioning over Memorial Day week-end, we 
became a little curious about where some 
of the NBC people might be going for 
their vacations. We started out a little 
badly — the first six didn’t know ivhere 
they were going, and three out of the six 
didn’t know when or where. Otto Brandt 
(Station Relations) said he didn’t care 
when or where he went, but he knew one 
thing he was going somewhere that would 
give him a complete change. Doris Wil- 
liams (Sales) has decided to take a cruise 
to Vera Cruz (that’d make a good title for 
a song, “On a Little Summer Cruise to 
Vera Cruz”) and thence by train to Mex- 
ico City. Bill Robotham (Mail Messenger) 
will join the increasing number of NBC 
artists and employes at Westport, Connec- 
ticut. That’s where Bill lives — and we 
know it is a swell place to “unlax.” Cecile 
Cummings (Press) already has left with 
her folks for a six-week trip to Europe. 
And speaking of Europe, Norman Morrell 
(Program), Charlie Phelps (Sales) and 
Harry Kopf (Chicago Sales) will also sail 
in that direction for their vacations. Vir- 
ginia Latimer (Special Events) will take 
a Caribbean sojourn, but June Hynd (Pro- 
gram) can’t make up her mind between 
Virginia Beach and Bermuda. Steve Var- 
ley (Supply) will head for New Hamp- 
shire, while Ruth Crawford (Audience 
Mail) will go him one better by stopping 
in Maine — then going on to the Gaspe 
country. Wes Conant (Sound Effects) will 
bask on the seashore of Long Island Soijnd 
at Milford, Connecticut. Announcers Dan 
Russell and Gene Hamilton are traveling 
together, as they did last year. What with 
Dan’s ability to speak fluent Spanish, and 
Gene’s pugilistic ability, they made out so 
well in Cuba last year that it was decided 
to try it again. This summer they are 
going to Mexico by boat. Well, so much 
for what a few NBCites have planned. 


Ken R. Dyke, Eastern Sales Manager, 
is mentioned in Dale Carnegie’s “How to 
Win Friends and Influence People” as a 
successful writer of letters that get results. 
. . . Sound Effects Department is now 
getting together a collection of objects 
that will televise truthfully. . . . Shouldn’t 
they call them “Sight Effects?” . . . .The 
only complaint NBC guestourists have is 
“Oo, my poor feet.” . . . Thelam Ingle 
(Audience Mail) had a listener from Bom- 
bay, India, drop in to make her acquaint- 

WBZ and WBZA have been lately hon- 
ored with an official visit by Alfred M. 
Morton, manager of Operated Stations. 

i i 1 

John A. Holman, general manager of 
WBZ and WBZA, will attend the annual 
NAB Convention in Chicago this month. 
Should this important function fail to ac- 
complish anything more, it will at least 
afford Mr. Holman a temporary respite 
from the conflict of his enthusiasms for 
golf and gardening. The tantalizing choice 
confronts him every evening at this season 
of the year. The links, he acknowledges, 
often win the toss. 

i i i 

Program Manager John F. McNamara 
will tour Europe this summer, sailing from 
Boston on the Transylvania, June 19. 
After visiting Dublin (the ancestral home 
of the McNamaras) he will proceed to 
London. Paris, Edinburgh, and Glasgow, 
returning August 1. 

i i i 

Within a three-day period last month 
three members of the WBZ staff took vows 
of matrimony. Miss Alfreda E. Carlson, 
former secretary to Office Manager 
Charles S. (Cy) Young, became the bride 
of Norman E. Whittaker (Sales) only 
three days before Frank R. Bowes, popu- 
lar new recruit to the sales force, married 
Dorothy Healy in New York. 

i i i 

Miss Carlson’s resignation from the 
staff, following her marriage to “Whit.” 
elevates Miss Ruth D. Higgins to the sec- 
retarial position in Mr. Young’s office. 

1 i i 

The entire NBC-Boston staff recently 
participated in an auction sale of prop- 
erties acquired by the Promotion Depart- 
ment. With W. Gordon Swan (Traffic) 
presiding as auctioneer, bidding was spir- 
ited — in fact, at times hilarious. Proceeds 
of the sale were quickly earmarked for 
the Company by Bob Halloran (Account- 

ing). ^ ^ ^ 

Apropos planned economy, Harry D. 

ance recently because her name appeared 
at the bottom of each letter he received in 
answer to inquiries about NBC's short 
wave programs. . . . Theodore Steinway 
gave a very interesting talk at the last 
meeting of the NBC Stamp Club. . . . Boy! 
I wish we had air-conditioned business 
suits for these warm days. 

— Walter Moore. 

Goodwin, Promotion and News, has exe- 
cuted a commercial coup unprecedented 
in the annals of horse-trading. A chauf- 
feur’s cap was needed by his department 
for an advertising photograph. The alert 
Goodwin spotted one in a nearby clothing- 
dealer’s window, purchased the chapeau 
for seventy-five cents — and a couple of 
hours later resold it to a rival dealer for 

i i i 

The title of this item is; “Coles to New- 
castle; or. This Ensuing Confusion.” Fred 
Cole, the latest addition to the IX'BZ fold, 
is not Fred Cole of Promotion. He’s Fred 
Cole the new announcer (ex-KHJ, Los 
Angeles ) . Hereafter all letters and phone 
calls for the Fred Coles will be referred 
to a clairvoyant to determine the intended 

i i i 

Arthur S. Feldman (Special Events), 
continues to distinguish himself in his new 
assignment as originator of topical, news- 
worthy — sometimes farcical — programs. 
His latest fantasy brought to the studios 
a partially domesticated duck, the mascot 
of an M.l.T. fraternity. “Gozzie’s” air 
debut here was in fine keeping with WBZ 
tradition and adds still another species 
to the studio roster, which began with the 
late King Leo, movie lion. 

i i 1 

Announcer Charles A. Nobles is this sea- 
son’s commentator on the Blue Network 
broadcasts of Boston Pop Concerts. . . . 
Wes Morgan, intellectual ex-page boy, has 
been transferred to Traffic to register good 
deeds in Gordon Swan’s program bible. 
. . . The vacation parade has begun. Page 
Boy Ken Strong leading off with a two 
weeks’ sojourn at Oxford, N. H. . . . Mrs. 
Grace D. Edmonds (Hostess) will be 
missed for six weeks while she enjoys a 
motor tour of the West and South. . . . 
After telling about a four and one-half 
pound brook trout he landed last week- 
end at Rangeley Lakes, Jameson S. (Jay) 
Slocum (Sales) effectively spiked the 
skeptics by producing an authentic snap- 
shot of self and fish. . . . Gordon V. (Babe) 
Norris (Sales), undisputed WBZ golf 
champion, neatly appraises his own game 
as “pediculous, but consistent, with occa- 
sional lapses into the mid-seventies.” 

Watch the next issue oi the NB C -TRANSMITTER 
for the winners of the July Photo Contest. 

/ / / 

The NBC TRANSMITTER wants your vacation 
pictures with complete captions. Theatre tickets 
for the winners of the Photo Contest. 






Norman Cloutier, former musical di- 
rector of WTIC, Red Network outlet in 
Hartford, Connecticut, has joined the 
Miisic Division as a conductor. He was 
with WTIC seven years and was best 
known for his Merry Madcaps program. 
Mr. Cloutier is also known to his public 
through his Brunswick recordings. 

Having three children, he picked radio- 
people’s favorite suburban district. Jack- 
son Heights, “where there’s lots of grass 
for the children to play on’’. 

i 1 i 

Clarence G. Alexander comes from 
Pittsburgh where he was with the Com- 
monwealth Real Estate Co., to become 
assistant manager of the Building Main- 
tenance Division. 

1 i 1 

Harry Hiller, former sound engineer for 
several New York theatres, has joined our 
staff of studio engineers. Although he has 
spent the last few years working in the 
Radio City Music Hall, the Center Thea- 
ter, the Capitol, Roxy and other Metro- 
politan theaters, he is a veteran radio 

Back in 1921 Mr. Hiller was one of 
the original staff of three of station WJZ 
which was then owned by the Westing- 
house Company and located in Newark, 

N. J. The other two on the staff were 
George Bliziotis, another engineer, and 
Thomas H. Cowan, announcer. Mr. 
Cowan is now chief announcer of WNYC 
and. according to latest reports, Mr. Bli- 
ziotis is back in his mother-country — 

“In those days,’’ said Mr. Hiller remi- 
niscently, “Milton J. Cross was a popular 
one hundred and sixty-five-pound tenor.’’ 

In 1923 when WJZ was moved to 
Forty-second Street in New York City, 
C. W. Horn, now NBC research and de- 
velopment engineer, commissioned him to 
install WBZ’s transmitter in Springfield, 
Mass. Completing his job in Springfield, 
Mr. Hiller returned to New York to be- 
come acting engineer in charge of WNYC 
where he remained for three and a half 

From WNYC he went to the Roxy The- 
ater and, subsequently, to other New York 
motion picture houses which were then in 
great need of sound engineers to install 
and operate the new talking machines. 

i i i 

Ashton Dunn, formerly with R. H. Macy 
and Company for six years, has joined 
our Personnel Division. ' 

Mr. Dunn is a native New Yorker. He 
is married and has a year-old son. He was 
graduated from Princeton University in 
1930 and attended Trinity Hall of Cam- 
bridge University, England, for a year. 

i i i 

J. A. Miller, former chief radio man in 
the U. S. Navy, has joined the engineering 
staff at WEAF, Bellmore, Long Island., 

i i i 

E. J. Costello came from Rockefeller 
Center Inc., to become a maintenance en- 
gineer on June 9. 

The following have joinfed the Central 
Stenographic Section: 

M iss Helen Devlin, formerly with the 
National Organization Masters and Pilots 
of America and a graduate of the College 
of Mount St. Vincent, is replacing Miss 
Martha Carlson, of social-security-card- 
number-26,000.000 fame, who is now in the 
Station Relations Department. 

Miss Dorothy Lewis from Bayonne, New 
Jersey, where she was with the Board of 
Education for three years is attending Co- 
lumbia University in the evenings. 
i i i 


Alexander Petry resigned from the 
Music Division on June 1 to sail for 
Puerto Rico where he will work on a plan- 
tation as an assistant to the manager. It 
was with not a little regret that Mr. Petry 
left us, since he had been with the Com- 
pany almost eight years. Many of his NBC 
friends went to bid him hon voyage when 
he sailed on June 12. 

William M. Paisley, well known NBC 
songwriter, has been assigned to take over 
Mr. Petry ’s former duties. 

i i i 

Harold Levey, who resigned from, the 
staff of musical conductors last month, is 
in Hollywood under contract to a movie 
company. ^ y ^ 

Miss Margaret Harcher resigned from 
the Research 'and Development Division 
on May 15 to be a June bride. 

Miss Marie Joslin of Central Steno- 
graphic replaces Miss Harcher. 

1 i i 

Miss Geraldine Bone who resigned on 
May 28 from the Legal Department was 
given a farewell dinner party on May 27 
by the girls of the Department. The re- 
ception for Robert P. Myer’s former sec- 
retary was held at the Maison de Winter 
in Radio City. 

“Gerry”, as she was called by her close 
friends, had been with NBC four years 
when she resigned. In private life she is 
the wife of Dr. Harvey Zorbaugh, New 
York University professor and World’s 
Fair Committee man. 

i i i 

John F. Sheldon, Personnel Office, re- 
signed on May 28 to accept a position with 
an insurance company in Boston. 

i 1 i 

Miss Muriel Parker resigned from the 
General Service Department on June 4 to 
pursue her study of tap and ballet danc- 
ing. She joined the Company two years 
ago and is well known to many NBCites 
for several humorous poems she has writ- 
ten for the NBC Transmitter. 


Photo by McCurdy, Statistical 

An unidentified gentleman helping an unidentified lady onto her mount during an unascertained 
meeting of the NBC Athletic Association’s riding group at an undisclosed location. 

JUNE, 1937 


Sick List: 

0. B. Hanson, chief engineer, is recup- 
erating from an appendix operation in 
Norwalk Hospital. 

i 1 -t 

Coming and Going: 

Dr. Walter Damrosh, accompanied by 
Mrs. Damrosh, sailed for a month’s vaca- 
tion in Europe aboard the S.S. Rex on 
May 29. On June 25 NBC’s Music Coun- 
sel will attend the International Music 
Educators Conference in Paris. The Dam- 
rosch’s are planning to return on the Nor- 
mandie from Havre July 7. 


Wilbur C. Resides, Engineering, has re- 
turned after undergoing an appendicitis 
operation. ^ ^ ^ 

Miss Joyce Harris, Assistant Personnel 
Manager in New York, is back from a 
brief vacation in Bermuda. 

1 i i 

C. H. Thurman, Manager of Guest Re- 
lations, returned last week from his sum- 
mer home in Sawyer. Michigan. He was 
accompanied by Mrs. Thurman on his va- 
cation. ^ ^ ^ 

M iss Marie E. Dolan, Research and De- 
velopment, recently went on a cruise to 
Nassau and Havana. 

i i 1 

Arthur J. Daley, production man. sailed 
for a two weeks’ vacation in Bermuda on 
June 4. ^ y ,, 

Andrew S. Love, continuity editor in 
San Francisco, returned to that city last 
week after spending a fortnight in New 
York, studying our Continuity Acceptance 
and Literary Rights (Script Division) 
set-up in Radio City. 

When approached for comment Mr. 
Love said it was his first visit to New York 

and that he was duly impressed with 

everything in Radio City. “They thought 
of everything here,” he said, “except a 
word to describe it.” 

i i i 

A. W. Kaney, Editor of Continuity Ac- 
ceptance of the Central Division came to 
New York on June 3 to confer with Miss 
Janet MacRorie, head of the Continuity 
Acceptance in New York. 

i i i 


Walter Hawes, former Service Mainte- 
nance Supervisor, has been appointed to 
supervise the Central Supply-Receiving 
Section, replacing Charles R. Kuster who 
resigned on May 21. Mr. Hawes has been 
with the company five years. 

1 i 1 

Gilbert Ralston was promoted on May 
26 from the Guest Relations Division to 
Electrical Transcription Service where his 
new duties will include the writing of con- 

tinuity. Mr. Ralston joined the Company 
as a page two months ago and became a 
guide shortly before his transfer to Elec- 
trical Transcription Service. 

He has had several years’ experience in 
the theatre as an actor, director, producer 
and writer. His last theatrical appearance 
was in the New York and road produc- 
tions of “Lady Precious Stream”. Last 
summer he had his own small stock com- 
pany in Maine — .so small that he had to 
be producer, director and scenic designer. 

Two summers ago he acted as produc- 
tion manager of the Barter Theatre in 
Abington, Va.. which is managed by Rob- 
ert Porterfield, well known radio and stage 

Mr. Ralston, who is a Californian, also 
has had some movie experience, having 
faced the Klieg lights while he was serv- 
ing his apprenticeship in the theatre out 
West: ^ ^ y 

De\^ itt C. Shultis and Milton W. 
Kitchen were promoted to newly created 
supervisory positions in the Engineering 
Department on June 1. Mr. Shultis was 
made Maintenance Relief Supervisor 
while Mr. Kitchen was appointed Studio 
Relief Supervisor. 

i i i 

Stork News: 

Dorian St. George, former NBC guide 
and now an announcer at W'LVA, Lynch- 
burg. Virginia, writes that he is now the 
proud father of an eight pound baby boy. 
His close friends will remember that 
“Saint” met his wife on one of his NBC 
Studio Tours. 

i i i 

Lee B. Wailes, assistant to A. H. Mor- 
ton, manager of the Operated Stations De- 
partment, became the father of a seven 
pound twelve ounce baby boy, Stephen 

Lee Wailes. on May 28 at 12:07 P.M. 

i i i 


Miss Elizabeth .Morris, formerly of Cen- 
tral Files, replaced Miss .'Mice Brown, re- 
sign<*d. in the Legal Department on 
May 24. 

Miss Morris came to NBC from Youngs- 
town. Ohio, four months ago. .She was edu- 
cated at the Finch .School in New York 
and the Sorbonne in Paris. .She is an 
ardent golfer and hopes the Athletic As- 
sociation forms a golf association for 
women. i i i 


Walter G. Preston. Jr., head of General 
Service, was away from his office doing 
jury duty in New York City courts from 
May 12 to 28. ^ ^ y 

Ben Grauer, captain, announcer Lyle 
Van. bandleader Carl Hoff and singer Pbil 
Duey represented NBC in the second an- 
nual radio golf tournament at the River- 
vale Country Club, Riv<*rvale, N. J.. on 
May 21. 

This year CB.S again won the tourna- 
ment with a score of 589. The WMCA 
team was second with 602. The other 
teams were WOR and WHN. 

i i i 

Dr. Franklin Dunham was honored with 
a Litt. D. conferred by St. Bonaventure 
College on June 8. He received the honor- 
ary degree for his distinguished service to 
educational and religious radio programs 
as NBC’s Educational Director and for 
his work in literature which was his sec- 
ond major when he was an undergraduate 
at Columbia University. For his first 
major, which was music, he received the 
degree of Doctor of Music from the New 
YOrk College of .Music in 1935. 

Breaking ground for the new KYW building to be erected at 1619 Walnut St., Philadelphia. 
Left to Right — William Wark, head of Wark Construction Company; E. H. Gager, KY'W plant 
manager for Westinghouse; Leslie Joy, KYW station manager; Walter N. Gay, representing 
Hymann & Bros., realtors, and George W. Pepper Jr., architect. 

1. Hi diddle diddle 

This looks like Pribble 
Believe it or not — 

He’s just learning to scribble. 

(Vernon H. Pribble is tbe one standing 
and the other is his sister.) 



2. Rub-a-dub-dubbry 

Who lies in the shrubbery? 
The butcher? The baker? 
No — John Almonte. 

3. Now Donald E. 
Here, seems to me. 
Must have his mind 
On NBC — . 

OT to b 

NBC Athleti|D''>''' 
social affairs 
children’s pafk 
and invited 
ables, some « 
tured here. 

(Turn to 
names and 
these lovely 



10. Cock-a-doodle- 
You’re now a 
But when thes duie; 
You’ll soon be in 

4. Nelson had a little lamb 
He also had a cat 
He says he ate the little lamb 
But tell me — where’s the cat? 

5. Harry, Harry - lii. 
Would to the I (p 
He stuffed hin ;(m 
Ice cream, nov 

Captions by Man 
Service Z/Li 

'kiltdone by the 
tti lisociation in 
in staff of the 
Ns ITER gave a 
PSihe other day 
<1 ly NBC not- 
(| horn are pic- 

0 1 » sixteen for 
d •artments of 

6. Bean porridge hot 
Bean porridge cold 
This is Kolin Hager 
Six months old. 

fj- die contrary 
kp f go 

hio on strawberry 
no* uldn’t you know! 


Sing a song of six pence 
A stomach full of rye* 

Bill was here and Bill was there 
And Bill was very high. 

8. One, two, button your shoe 

What makes Georgie look so blue 
Just when he would like to play 
They dressed him up for party day. 

9. John A. Holman, John-a-dandy, 
Loves plum cake and sugar candy 
He bought some at a grocer’s shop. 
And out he came, hop, hop, hop! 

fii/j °arker. General 
;ffl rtment. 






Published for and by the employes 
of the National Broadcasting Company 
from coast to coast. 

VOL. 3 JUNE, 1937 No. 6 



ARY R. MOLL Associate Editor 

HERBERT GROSS Circulation 





ORVILLE HOWLAND Guest Relations 

E. LOUDON HAAKER Guest Relations 


FRANK C. LEPORE Advisory Editor 

Address all correspondence to; 

Room 284, RCA Bldg., New York 
Circle 7-8300, Ext. 220 


{Continued from Page 1) 

The President of the NBC Athletic As- 
sociation, George McElrath, has improved 
his game tremendously lately, got down 
to 112 this time. He was hot with his putter 
but had a bit of trouble with the brassie, 
to say nothing of the garage that he at- 
tacked en route the eighteen holes. 

Bill Frederick of Traffic hit a 350-yard 
drive on the ninth hole, to his surprise. 
The ball went straight toward the hole for 
180 yards, hit a tree and came straight 
back 170 yards, the ball, having traveled 
350 yards, was then 10 yards directly in 
front of the tee. 

Graham McNamee clipped four strokes 
from his NBC record with a 96, and 
seemed to be having a pretty good time 
doing it, too. 

Professional Alex Morrison, author of 
the well known book, “A New Way to 
Better Golf,” played as one of the fifteen 
guests, as did professional Neil Frey. 

Dwight G. Wallace, Manager of Per- 
sonnel, played his 36 holes, played nine 
more and was still rarin’ to go. What a 
man ! 

After two regulation rounds, a mighty 
driving contest took place on the first tee 
between George Engles and Charley 
Wall, to the considerable delight of as- 
sembled spectators. 

Jack Hammann of Sales in Philadel- 
phia was seen firing golf balls at the auto- 
mobiles in the parking lot in the course 
of his second eighteen, but it is believed 
that no lasting harm ensued. 

by Noel 

Here’s where we scoop that gatherer of 
odd facts, Robert Ripley, and announce 
that our small staff of sixty-five people in 
the Hollywood Studios travels over 1200 
miles each working day of the year to and 
from their respective home sweet homes. 

Dema Harshbarger, head of Artists’ 
Service, covers over seventy miles coming 
and going to her La Habra Heights resi- 
dence. Virgil Reimer, soundman, reels 
off sixty miles of cop-dodging every day to 
round-trip from his Alhambra hideaway. 
Joe Thompson, producer, brags of cover- 
ing twenty-five miles to his Manhattan 
Beach house in thirty minutes flat, some- 
times making the trip twice a day. 

Out of North Hollywood each morning 
a couple of engineers, Murdo MacKenzie 
and Frank Figgins race one another fif- 
teen miles through the fast-moving Cahu- 
enga Pass. Marvin Young, Program, 
crosses 320 inter-sections each day, and 
.sometimes imagines he has had to stop at 
more than half of them. 

Of course there are always a lot of 
softies like Russell Hudson, his boss. Wal- 
ter Baker, and Syd Dixon’s secretary, 
Elaine Forbes, who have to live within 
“walking distance,” which cuts down our 
mileage and almost ruins an otherwise 
perfect story. 

V T T 

Hal Bock, Hollywood Press rep, and his 
pretty wife, Sybil, took a flying trip to San 
Francisco, but had to be back here before 
the Golden Gate Bridge was opened. Lloyd 
Yoder, Western Division Press head man. 
arranged for a pass so the two could ride 



across the huge span. They caught a blow- 
out as they drove up to the well-guarded 

Hal and Sybil are now making plans for 
a trip to San Francisco so they can drive 
across the new Golden Gate Bridge. 

i i i 

Painters arrived early one morning to 
dandy up Studio C. Came afternoon and 
heatwaves. The air-conditioner was 
switched on. Paint odors were whisked 
through hidden flumes to other parts of 
the building. In one studio a comedian was 
rehearsing his stuff. Producers, techni- 
cians and artists listening to him were sud- 
denly conscious of a ghastly, unknown 
odor. They became very unkind in their 
remarks toward the comedian’s material. 

Walter Baker, who holds dovm so many 
jobs that it would be unfair to discrimi- 
nate titles, was on the spot to remedy the 
situation quickly. Walter now has a 
staunch friend for life. 


Ted Sherdeman, producer, did not leave 
Hollywood during his vacation. However, 
he claims he really went places catching 
up in his writing. 

Cecil Underwood, who produces the 
Fibber McGee and Molly show, batted for 
Sherdeman. This month marks Cecil’s 
thirteenth year in radio. 

i 1 i 

Marvin Young, program manager, is 
installing a badminton court with night 
lights on his chicken ranch. Marvin figures 
to come out ahead on shuttlecocks, as he 
(Continued on Page 11) 

Hollywood soundmen showing off their new streamlined RCA turntable to songstress Trudy 
Wood of Fred Astaire’s Packard program. They are Harold Dicker, Virgil Reimer and Ed Ludes, 
chief sound technician. 

JUNE, 1937 



(Continued from Page 10) 
can use cast-off chicken feathers. But he 
doesn’t know just how his barnyard pets 
will react to the night lights. 

i i 1 

Nero will live again. In the person of 
Tracy Moore, fifty percent of our Sales 
Department, the ancient fiddling Roman 
will wake up and live during a Los An- 
geles Ad Club meeting for new members 
on June 22nd. Tracy wrote the skit him- 
self, which he says is definitely not for an 
ether airing. Hope the new members won’t 
be too shocked. 

1 i i 

QUICK PICKS . . . Tab this one for 
the next time your RCA set acts up: Be- 
cause Virginia Elliott told Bob Brooke he 
had a swell Southern California tan, which 
he has, the young engineer fixed her radio 
so well it can now even bring in such local 
stations as. . . . Taking a tip from Jack 
and Mary, and Gracie and George, the 
Jack Votions have adopted a little one. . . . 
Mr. Gilman’s secretary in this corner of 
the Western Division. Nadine Amos, one 
morning made a quick decision and was 
that night watching fireworks burst over 
the new Golden Gate Bridge. . . . Joe 
Alvin has been letting the cat out every 
night. But now the cat’s out of the bag — 
there is a Mrs. Alvin, and Joe has been 
too busy knocking together those swell 
publicity yarns to let us know. . . . We 
won’t miss Fred Astaire, because our own 
John Swallow can rattle off a neat tap. 
On his desk he keeps a couple of adjust- 
able steel toe-tappers which he’ll slip on 
any time to prqve he knows all the rou- 
tines. . . . His secretary, Ruth Schooler, 
scraping paint nowadays, but when this is 
read she’ll be rounding Catalina in her 
boy friend’s yacht. ... “I Wish I Was in 
Peoria” is the ditty Ken Carpenter is 
humming around the studios. Reason, his 
wife and son are vacationing there. . . . 
Present statistics show five hats in the 
announcers’ headquarters: They belong 
to Buddy Twiss, Ken Carpenter, Joe Park- 
er, Joy Storm, and recent addition. Ben 
Gage, who used to sing with Anson Weeks. 
. . . Sid Goodwin taking a two-dayer to 
S. F. for a very good reason, to get his 
wife. . . . Frances Scully helps Walter 
Winchell when he’s getting his Sunday 
broadcast together, and because she does, 
the famous newscaster gave her a picture 
autographed “To My Girl Sunday.” 


(Continued from Page 2) 
move through quite rapidly but may re- 
turn to the end of the line and come 
through as many times as they can during 
the half hour. As we were near the front, 

by Alan Kent 

Vacation time has come to the NBC. 
Employes will now spend the noon hours 
acquiring sunburn instead of heartburn. 

i i i 

We find hustle and hustle on every side. 
The hustle, of course, is on the distaff side. 

i i 1 

The folks who like Dude Ranches will 
board trains headed due West. They will 
return with callouses due South. 

i i i 

A vacation is really a simple thing. Or 
is it the people who lake it? 

i i i 

As an organization NBC always has 
stood on its own feet. When dancing on 
vacation employes will do well to uphold 

i i i 

We suppose that a few people will spend 
their two weeks in a trailer. You know — 
one of those “in-a-door” beds on wheels. 

i i i 

There’s only one thing that we can say 
for a trailer. Nobody can steal your milk 
off the back porch. 

i i i 

The waiters on vacation boats have 
ideals. They believe in the dictum, “They 
also serve who only stand and wait.” 

i i 1 

There has been some wonderment as to 
what happened to the old summer hotel. 
The telephone company bought the rooms 
and made phone booths out of them. 

i i i 

They should have bought the social di- 
rector also. A social director (if you’ve 
been spared ) is one of those ebullient par- 
ties with all the sparkle of a glass of warm 
gin with a hair in it — and with about the 
same effect. 

■t i i 

We thought these up at Hurley’s the 
other day, in between chimes: As monot- 
onous as the drug store menu. As friendly 
as a song plugger. As self-conscious as a 
strip teaser. 

we were able to go through three times. 

The children were giving rides to each 
other in wagons and then, prompted by a 
curiosity of what the world beyond is like, 
perhaps, they dragged saw horses to a 
fence and then tried to climb over. They 
were even more charming than their pic- 
tures and movies indicate. 

A few nights before I had heard Dr. 
Dafoe and his world-famous charges 
broadcast over NBC. This made seeing 
them all the more interesting. 



On May 20 the 
members of the New 
York Personnel Of- 
fice gave George 
Nelson a surprise 
party on the occa- 
sion of his eighth 
anniversary with 
NBC. While he was 
away from his office CEO. M. NELSON 
attending a confer- 
ence feigned by Personnel Manager 
Dwight Wallace his fellow workers filled 
his desk with presents and a large cake 
with eight candles. 

It has been eight years since this south- 
ern gentleman resigned from social ser- 
vice work to join NBC. But it wasn’t with- 
out a great deal of thought and uncer- 
tainty that Mr. Nelson left his social ser- 
vice job to become NBC’s supervisor of 
the Mail-Messenger Section. When NBC 
offered him the job he spent nights con- 
sidering it. Finally he went to an astrolo- 
gist who told him (much to his surprise 
and for ten dollars) that he was consider- 
ing a change. She urged him to make the 
change; in fact, she said it was “impera- 
tive” that he make the change. That 
cinched the deal. The next day found Mr. 
Nelson at NBC. Today he is glad he made 
that momentous change and he is grateful 
to that astrologist for her sound advice. 

After seven years in the Mail Room Mr. 
Nelson was appointed to his present posi- 
tion as interviewer of male applicants in 
the Personnel Office. *' 

Mr. Nelson spends much of his leisure 
time on his many hobbies. His dearest 
hobby is collecting autographs. It all 
started many years ago when he was ill 
in bed with pneumonia and with time on 
his liands. A kind lady (not an astrolo- 
gist ) suggested that he collect autographs 
by mail to pass the time away. His first 
acquisition, Anna Held’s signature, start- 
ed him off on a collection which now in- 
cludes the prized autographs of the ex- 
Kaiser of Germany and Queen Marie of 

Mr. Nelson also collects stamps, coins, 
books and walking sticks. Speaking of 
walking sticks, he inherited his Virginia 
ancestors’ custom of carrying canes but 
he gave it up when the depression came 
because beggars would follow him for 
blocks when they noticed his walking stick 
which they mistook as a sign of prosperity. 

The theatre is another of Mr. Nelson’s 
interests. Some years ago he wrote several 
plays which have been produced on the 
road, Broadway, and in London. 




by Bob McCoy 

NBC Chicago loses a page and Cleve- 
land’s WHK gains an announcer. Answer- 
ing an early morning hurry call for an 
announcer’s audition, Bill Leyden, page, 
went through the difficult tests., came out 
not a little dazed, happy and completely 
victorious, as far as the Chicago end of 
the audition was concerned. 

To Cleveland that night for the final 
audition at WHK’s studios the following 
day went the exuberant Leyden, then back 
to Chicago to hop into his uniform for his 
final week on the page staff. 

Well congratulated and with a flock of 
good wishes, Leyden returned to WHK on 
May 28, to become a member of that 
station’s announcing staff. 

i i i 

New writer in the Press Department is 
Phil Fortman, a graduate of Ohio State 
University. Mr.- Forfman was with Inter- 
national News Service before coming to 

i i i 

Taking time-off during her vacation, 
Helene Heinz, secretary to the night man- 
ager, was married to Eugene Ellery, Jr. 
Mr. and Mrs. Ellery went on a honeymoon 
trip to California. 

To the other side of the country went 
General Office’s Fern Buerger on her 
honeymoon. Fern was married May 22 to 
Russell Grote. Mr. and Mrs. Grote went 
to Smoky Mountains, Va. 

i i 1 

Seen and Heard . . . “Bucky” Harris and 
A. D. Scott doing a buck and wing while 
waiting for an elevator. Used to have an 
act together in vaudeville — now produc- 
tion directors. Salesman Merritt Schoen- 

Don Gilman To Have 

Office in Hollywood 

The rise of Hollywood as a source of 
national network programs and NBC’s 
contemplated building project there have 
made it necessary that Don E. Gilman, 
Vice-President of the Western Division, 
be located at the film capital, it was an- 
nounced in New York by President Lohr 
on May 24. 

“This does not mean that Mr. Gilman 
will abandon his Sa^j Franciso offices,” 
stated Mr. Lohr. “The National Broadcast- 
ing Company has no intention of curtail- 
ing its San I’rancisco activities, and Mr. 
Gilman will continue to spend a consider- 

feld practicing a new juggling gadget — 
doing pretty well too . . . Esther Ludwig of 
Continuity watching her facial expres- 
sions in a mirror before going to her sing- 
ing lesson. . . . Dorothy Masters of Press 
thrilled over her coming European trip 
. . . plans to leave the latter part of June. 
Production Men Jack Mathae and Boh 
Wamholdt back from vacations, nicely 
browned and healthy looking. Mathae was 
in the hills of Virginia; Wamholdt bi- 
cycled around Bermuda. . . . More vacation 
talk, in fact that is about all we hear. . . . 
Ed Cerny of Music Library and Harry 
Bubeck, Jr., of Production, get a dreamy 
look in their eyes when you mention their 
coming drive to California. . . . Marcelle 
Mitchell of Sales, another California fan. 
. . . Marge Niess of Audience Mail a lei- 
surely jaunt to Cape Cod. . . . Marion 
Cooper from Central Stenographic hum- 
ming and whistling and" singing selections 
from “Lohengrin” . . . she is to be mar- 
ried in August. Bill Barth, Production, 
back from some deep-sea fishing in Flor- 
ida waters. . . . Lincoln Douglas looking 
baffled and trying to figure out just how 
he happened to get a “scrub brush” hair- 
cut. . . .Two new pages. Bob McGinniss 
and John Lagen, awaiting their brass but- 
tons; meanwhile talking “this radio 
world” over in the checkroom, preliminary 
training ground. . . . Gertrude Herbes, 
newcomer to Central Stenographic, saying 
that she intends someday to swim the 
Hellespont. Don’t know just how the 
Hellespont got in her — but there you are 
— the young lady would like to swim it. 

The EXCHANGE CORNER gets results. Try it. 
See page 14. 

i i i 

Have you got your NBC ATHLETIC ASSOCIA- 
TION card? 

able portion of his time in that city. San 
Francisco is one of the four cities in the 
United States in which the National 
Broadcasting Company operates two 
broadcasting stations, and the major part 
of our sales and accounting activities for 
West Coast operation is centered there.” 
“The great increase in radio program 
production in Hollywood, however, has 
made it advisable that Mr. Gilman estab- 
lish his residence there. This will enable 
him to devote a greater amount of per- 
sonal attention to the millions of listeners 
NBC now serves from Hollywood, and to 
our plans for providing the finest broad- 
casting facilities to keep pace with the 
program production in that city.” 


by Marian P. Gale 

^e don’t like to deliberately take the 
wind out of KYW’s sails BUT, in the May 
issue of the NBC Transmitter Scribe J. A. 
Aull of Philadelphia asks for it. KYW he 
says, “aired the first UP news flash of the 
Lakehurst disaster at 7:42 EDST.” We 
praised in the last issue our Bob Cotting- 
ham of the W ashington News Department 
for getting the UP Hindenburg bulletin 
on WMAL at 6:33 EST, about eight min- 
utes after the disaster occurred. We repeat 
our statement, however, for KYW’s at- 
tention, and in like manner challenge any- 
one in the family to beat the 6:33 record. 

1 1 i 

The annual golf tournament between 
local NBC and CBS was held Monday, 
May 24th. Although CBS brought four 
extra men with them they still couldn’t 
win. Bill Coyle did his part to help the 
home team, — it’s reported he sunk three 
fifteen foot putts and two approach shots, 
finishing up with a very low score — a lot 
lower than the rest, anyway. 

i i i 

Speaking of golf, that reminds us — 
Keith Williams, field engineer, who at 
present is on vacation, was golfing at a 
local club the other day when he spotted 
the NBC equipment being set up for a 
broadcast. Like the proverbial postman on 
vacation he was back on the job for the 

1 i i 

The auditing department won’t have to 
work overtime any more since pretty 
Helen Stretmater has been added to its 
staff. . . . Helen says she will be commuting 
to work from Annapolis during June week 
at the Naval Academy. . . . Midshipmen 
will learn to like running in competition 
with the boys from St. Johns College that 
week. ^ ^ ^ 

Mary Mason, WRC Home Forum con- 
ductor, will be feted when she attends the 
Strawberry Festival at Wallace, N. C., 
from the 7th to the 12th of June. 

Here and there we also learn that quiet 
John Hurley, WMAL announcer, is cram- 
ming for a law examination in between 
standbys. . . . Frances Childs has recov- 
ered from that streptococcus infection. . , . 
Bud Barry has been thinking about play- 
ing in summer stock, but not seriously. . . . 
James Edmund Sweet, formerly with the 
ff ashington Daily News, joins the Sales 
Department this month. 

i i ■( 

Both the staff of WRC and WMAL 
wish to extend their sympathy to Elsie 
Ramby for the recent death in her family. 

JUNE, 1937 



- by Charles Anderson- 

The latest in musical directors' stands. On the left Dramatic Director 
Roscoe Stockton, and Musical Program Editor Carl Wieninger, both 
of KOA, Denver, inspecting their latest invention to keep programs 
on time. Besides the clock it has STOP and GO signals and other 

Coincidence: When the United 
Airlines inaugtirated their Main- 
liner service through Denver. 

Derby Sproul, continuity editor, 
took his four-year-old son, Pete, 
for a spin over the town. Imagine 
his surprise to discover the pilot 
was Frank Yeager, who had giv- 
en Derby his first airplane ride 
over the same city when he was 
thirteen years old. The only dif- 
ference was that Derby’s first 
ride was in a two-seater Oriole 
and Pete’s was in the most mod- 
ern of sky-lounges. 

i i i 

This column wants to thank 
Bob Brown for his helpful co- 
operation in the broadcast from 
Chicago of the arrival of the 
Mainliner from Denver on its 
record-breaking flight. If plans had 
worked out “we” would have been there 
in time for a full half-hour show, but alas, 
the champagne for christening the plane 
must have been late in arriving. The de- 
parture from Denver was delayed a half- 
hour and left us only ten minutes when 
“we” did arrive in the Windy City. (“We” 
— Derby Sproul and your correspondent.) 
If you can imagine “we” being in the NBC 

Chicago studios Sunday morning at ten 
and back working at the Denver studios at 
seven that evening you have a rough idea 
of how fast this world travels nowadays. 

i i i 

Vacation time shows Roy Carrier, trans- 
mitter engineer and president of ATE. in 
Oceanside, California, enjoying the sun- 
light. Roy Fell, transmitter engineer, is in 
Kansas visiting his relatives. Joe Gillespie, 

announcer, is due back from his 
trip to New York, 'tour corres- 
pondent plans a round-trip to the 
East to include Chicago. New 
^Ork and Washington, D. C. 
Billy Stulla, ann<»uncer. will 
spend his vacation in the Rocky 
Mountains of good old Colorado. 
Tom W ilson, page, will do a little 
fishing during his holiday period, 
lie’ll need the rest after the ex- 
citement of graduating from Uni- 
versity of Denver, where he spe- 
cialized in Chemistry. 

i i i 

Visitors to KOA include Oliver 
Morton and G. B. McDermott 
from the Chicago office looking 
over our Rocky Mountains. They 
will have a look-see at KOA’s 
talent while here. 

i i i 

Two picnics in a row have everyone 
healthy and covered with sunburn. Roscoe 
Stockton invited the staff to his Eldorado 
Springs cabin for the week-end. May 15th. 
After everyone had a chance to catch his 
breath Derby Sproul had them all up to 
his Indian Hills home for a spread, the 
following week-end. 

in* 1 

|LJ|B ;■ 

This picture was taken at a luncheon at the Denver Club given by the staff of KOA in honor of A. H. Morton, Manager of the 
Operated Stations Department, during his western trek last month. 

Seated, L. to R. — Wm. Stulla and Joe Gillespie, announcers, C. A. Peregrine, engineer, J. R. McPherson, salesman, A. W. 
Crapsey, sales manager, A. E. Nelson, station manager, A. H. Morton, Don Gilman, vice-president in charge of NBC Western 
Division, Wm. Gregory, L. B. Long, announcer, T. E. Stepp, mail clerk, Roy Carrier and Walter Morrissey, engineers. 

Standing, L. to R. — Derby Sproul, script writer. Gene Lindberg, radio editor of Denver Post, A. J. Slusser, engineer, Chas. 
Anderson, announcer. Dale Newbold, auditor, Roscoe Stockton, production manager, C. C. Moore, program manager, and Dean Lewis, 
RCA-Victor representative in Denver. 




The NBC Stamp Club (New York) 
held its regular meeting on Monday, May 
24, in Room 618. Following a buffet sup- 
per a short business meeting was held to 
discuss plans for a forthcoming series of 
broadcasts of interest to stamp collectors. 

Mr. Theodore Steinway was guest 
speaker for the evening, and gave a talk 
on the Mayfair Find. The Mayfair Find 
details are so interesting that we are pass- 
ing them on, briefly, to TRANSMITTER 

Back around 1841 the son of a Duke (in 
London ) having plenty of time on his 
hands and plenty of money in the bank, 
whiled away a few weeks writing letters 
to the postmasters of all the English colo- 
nies. In his letters he asked for whatever 
postage stamps were available, and en- 
closed a five pound note to cover the cost 
— this being the small paper money in cir- 
culation in England at the time. 

In those days mail and travel to foreign 
countries was only by means of sailing 
ships and slow freighters and the next 
Spring found our young hero off to col- 
lege before he could receive replies to his 
letters. He asked his mother, however, to 
be on the watch for packages for him, and 
not to bother to open them but just put 
them away in his room and he’d take care 
of them on his return. Before he had fin- 
ished school, though, the Crimean War 
broke out. He enlisted, went immediately 
to the front, and was killed in action. 

In the meantime, bundle after bundle 
was arriving at his home, and his mother, 
believing he would return, put them all 
away as he had asked. On learning of his 
death she straightened up his room, 
packed all the bundles away in a trunk 
in the garret — and forgot them. 

In 1922 a great-great-grandniece of the 
young man found the old trunk among 
some things that were left to her in an 
estate. She opened it and wasn’t particu- 
larly impressed with what she found. She 
called in a friend, who was something of 
a stamp dealer. He took one look and 
promptly fainted. That trunk contained 
sheet after sheet of first or early issues of 
stamps from almost all of the English 
colonies. One exception was a colony in 
Germany, where the postmaster, not un- 
derstanding what a young man could pos- 
sibly want with so many stamps, took the 
trouble to send only one stamp each of 
those available and a draft for the bal- 
ance of the five pounds. 

The “find” was auctioned by a leading 
stamp firm in London, and a friend of Mr. 
Steinway’s paid $14,000 for just one sheet 
from the colony in Australia. The whole 

New Members of 

N. Y. Guest Relations 

Recent replacements in the Guest Rela- 
tions’ uniformed staff are: 

George W. Humphrey, a former usher at 
Radio City Music Hall, who lives in 
Brooklyn but whose real home is in Akron, 
Ohio. He has traveled extensively through- 
out the world. He wants to earn enough 
money to go to medical school. 

Victor Alfsen, formerly in the sports 
section of Lord and Taylor as a ski expert, 
was born in this country but he lived most 
of the time in Norway where he learned to 
ski like an expert. He said he used to 
skate on the same lake with Sonja Henie 
when she was just a little schoolgirl. 
Victor, whose parents are now living in 
Norway, says that he missed the snow this 
past winter here. He was able to get out 
and ski only two week-ends for lack of 
snow. In Norway he used to ski to school. 

He was educated at Park College, 

Philip Houghton comes to us from 
Antioch College to replace Robert Hart- 
man who went back to college to continue 
his studies. Under the special arrangement 
between Antioch College and NBC Hough- 
ton will work here until August when he 
goes back to his studies and Hartman will 
return to serve his second term at NBC. 
Thus for a year these two Antioch men 
will combine study with work in the field 
they are interested. 

Peter Ratyca, a New Yorker and gradu- 
ate of Commerce High School, wants to be 
an air conditioning engineer. When and 
if he can, he will go to an Engineering 
School while working at NBC. 

Daniel P. Connor, formerly of Syracuse, 
New York, comes to NBC via the National 
City Bank of New York. He attended Cor- 
nell University. 

Palmer Wentworth comes to Radio City 
from Philadelphia and the University of 
Pennsylvania ( Class of ’36 ) , where he spe- 
cialized in journalism. He wants to become 
a script writer. His last job as a private 
tutor took him on a cruise to South 
America on the Aquitania. 

Franklin M. Evans comes to Radio City 
with a long record as an orchestra leader. 
First, he worked his way through high 

auction netted the woman approximately 
50,000 pounds. 

Now I ask you — was that a “find” or 
wasn’t it? Perhaps you who do not in- 
dulge in this hobby of saving stamps can 
understand why those who do seem to take 
their collecting so seriously. Better take a 
look in that trunk you’ve got — there might 
be something in it! 


This classified ad section is available, free 
of charge, to all NBC employes. Rules: forty- 
five word limit; not more than one ad to each 
employee every other issue; no regular busi- 
ness or professional services may be advertised. 
Address ads to NBC TRANSMITTER, Room 
284, RCA Building, New York. 

All items must be in writing; give name and 

LOST — A Chi Psi fraternity pin at the NBC 
Athletic Association Dance in New York 
on May 7th. My name, chapter and the year 
’32 are engraved on the back. Bob Owen, En- 
gineering, KOA, Denver, Colorado. 

RIDE TO ASHEVILLE, N. C.— Will take up 
to three people in five-passenger car in ex- 
change for part of traveling expenses. Going 
by way of Washington, D. C., and Richmond, 
Va. Starting on or after June 27. Herb Gross, 
Ext. 220, Room 284, N. Y. 

FREE PASSES — Good for a day’s visit at the 
well-equipped YMCA at 5 West 63rd Street, 
N. Y. C., are available to NBC employes. Apply 
to the N. Y. Personnel Office, Room 308. 

SELL OR BUY — Riding boots and equipment. 

Call or write the NBC TRANSMITTER, 
Ext. 220. 

“DREAM ACRE” — For sale or rent ; fur- 
nished or unfurnished. 17 miles from the 
George Washington Bridge — three miles from 
the Rockland Country Club. Delightful view 
of the Hudson, gorgeous shade and fruit trees. 
Little white cottage, five rooms and bath, pipe- 
less furnace, electricity and city water — two 
car garage. Ext. 231. 

SUBLET^l West 54lh St., N. Y. C. June 1 

to October 1, one room apartment, kitchen- 
ette and bath. Completely furnished. Tele- 
phone and radio. Quiet, cool, cross ventilation, 
east and west exposures. Call Mary Coyne, 
Ext. 561. 

school and two years at the University of 
Virginia with his own orchestra. Then he 
took his orchestra on a trip around the 
world with a long stopover at a Havana 
night club. Lately he and his boys were 
heard over WNEW for several weeks. Over 
the same station Evans also was featured 
as a vocalist on a sustaining program. He 
also has had some experience in vaude- 
ville with Gus Edwards. 

While in New York he studied drama- 
tics at the Eeagin School in between 
shows. At the present he is attending 
New York University in the evenings. 

Now that he is with NBC Franklin 
Evans wants to become an announcer. 

N. Erederick W'eihe is fresh from col- 
lege. He was graduated from Drew Uni- 
versity, New Jersey, with the class of ’37. 
His home is in Grand Rapids, Michigan. 

JUNE, 1937 



by O. H. Junggren 

WGY extends its heartiest good wishes 
to RadcliiTe Hall, one of its announcers 
and production men, and Gertrude C. 
Peeples, Chairman of the Artists’ Audi- 
tions Committee of the Buffalo Broadcast- 
ing Company. They were married Satur- 
day, May 29, in the Little Church Around 
the Corner, New York City. It’s another 
radio romance, inasmuch as Mr. Hall met 
Miss Peeples when he presented himself 
before her for an audition in Buffalo. 
Later, they worked together in producing 
the Victor Amateur Hour for Buffalo radio 

i i 1 

The old timers at WGY were surprised 
last week to see the much changed al- 
though smiling countenance of Clyde Kit- 
tell, one of our alumni. Under the guiding 
wing of Johnny Finke, musical director, 
Clyde was introduced to the boys who now 
put the mikes through their paces, as he 
did when he gave forth on the commer- 
cials in dear old Studio B. 

i i i 

Reports from the Glenridge Sanitarium 
indicate that Bob Rissling, announcer ex- 
traordinaire, is coming along nicely in his 
recuperation from a serious illness. We 
hope it won’t be long (and the impatient 
advertisers express the same wish) before 
Bob will be back with us. 

1 i i 

The “hardy” souls at WGY who thought 
they were in good physical shape are just 
beginning to get their knotted muscles in 
working order once again, several days 
after their annual outing. 

Thursday, May 27, was the red-letter 
day for WGY, as the whole force of an- 
nouncers, officials, control men, transmit- 
ter crew and artists joined in for an excel- 
lent day of fun at Tom Luther’s White 
Sulphur Springs Hotel at Saratoga Lake, 
N. Y. John Howe, salesman de luxe, did a 
fine job of managing the affair. 

One of the high spots of the day was the 
annual soft ball game between the techni- 
cians and the programmers. Manager 
Kolin Hager pitched the programmers to 
an 11 to 1 win over the technicians. The 
losing pitcher in this fray was A1 Knapp. 
The second game was between the artists 
and the technicians, and again the control 
men lost, 20 to 10. Jim Healey, WGY’s 
“sports authority,” refused to run, for 

some reason or other, with men on second 
and first, and allowed the artists to make 
a triple play. Anyway, there were lots of 
sore muscles. 

Caroline Osan, secretary to Mr. Hager, 
won the darts contest, and Marjorie Mc- 
Mullen, of Leighton and Nelson Agency, 
won the ping-pong fray, with Mrs. John 

Dinner, served by Luther’s able staff, 
appeased the hearty appetites worked up 
in the blistering sun in the afternoon. 
Gordie Randall’s orchestra played for 
dancing after the meal. 

Boyd Bullock, assistant manager of the 
publicity department of the General Elec- 
tric Company, presented a plaque on 
behalf of the company to WGY’s trans- 
mitter crew for their enviable record dur- 
ing 1936. Ralph Sayre, representing the 
boys at South Schenectady, received the 
award. It was inscribed as follows: “Merit 
Award, WGY, 1936, presented by the 
General Electric Company to the NBC 
operated station maintaining the most 
nearly perfect record for the year 1936.” 

During the dinner short speeches were 
made by George McElrath, operating en- 
gineer of NBC, Kolin Hager, Boyd Bul- 
lock and others. 



George Hayes and Arthur Gaharini 
were graduated from Dan Russell’s an- 
nouncing class to the staff of announcers 
in Radio City on June 1. 

George Hayes, formerly of the night 
program manager’s office, came to NBC as 
a page about two years ago. He is a 
graduate of Manhattan College where he 
had a baseball scholarship. 

Arthur Gaharini has been with the Com- 
pany for one year working on the page 
staff. Before coming to NBC, Mr. Gaba- 
rini worked as an announcer on stations 
WVFW in Brooklyn and WAAT in Jersey 
City. He was graduated from New York 
University in 1932. 

A new class under Dan Russell’s direc- 
tion has been started with four new stu- 
dents who were chosen from a group of 
eleven pages and guides who were audi- 
tioned on May 23. Those selected were 
Joseph Novenson, David M. Adams, David 
Garroway, Jr., and John O’Reilly. 

The NBC school for announcers was 
started two years ago to train young men 
in the Company who want to become radio 
announcers. Since then several “gradu- 
ates” of the school have been made an- 
nouncers in various NBC stations. Other 
announcers in New York who were trained 
by Dan Russell are David Roberts, Leon 
Leak and Jack McCarthy. 

WGY receives the General Electric merit award for excellent transmitter service in 1936. 
Ralph Sayre, representing the station’s transmitter engineers, receives the plaque from Boyd 
Bullock, left, assistant manager of the publicity department of G. E. Looking on, from L. to R. — 
W. J. Purcell, station engineer, George McElrath, NBC operating engineer, and Kolin Hager, 
manager of WGY. 






The Magic Key of RCA program in the largest broadcasting studio in the world, 8H, in 
Radio City. In the foreground are the guest artists, Guy Lombardo and his Royal Canadians. 
In the background to the left is the NBC Symphony Orchestra conducted by Frank Black. 
To the right is part of the large audience, numbering over a thousand. 

This is the seventh of 
a series of articles 
which we hope will give 
you a better under- 
standing of the many 
NBC units. 

The May issue of the 
NBC Transmitter car- 
ried an article about the 
Traffic Department, 
describing its organiza- 
tion and explaining its 
functions. In this arti- 
cle we shall try to show 
how the Traffic Depart- 
ment puts the programs 
on the air. 

A typical Magic Key 
of RCA program, that 
of May 16, 1937, can be 
used as a good exam- 
ple. This particular job 
was conceived by the 
Program Department to 
commemorate Lind- 
bergh’s epic flight to 
Paris in 1927. It in- 
volved two-way conversations between the 
stage of the Chicago Opera House and old 
friends of Lindbergh at various other 
points. Lindbergh’s successor on the old 
Chicago-St. Louis mail route was to be in- 
terviewed while flying in a plane over 
Chicago by John B. Kennedy from the 
Chicago Opera house; the mechanic who 
tuned up his plane for the epic hop was 
to talk from Roosevelt Field, Long Island; 
and one of the first three persons who 
greeted him when he landed on the other 
side of the Atlantic was to be interviewed 
from the spot where the Spirit of St. Louis 
rolled to a stop in Le Bourget, Paris. 

Such an elaborate program first called 
for a meeting of engineers, announcers, 
and officials of the Traffic Department and 
Special Events Division to discuss the pre- 
liminary details and to determine the gen- 
eral feasibility of the program from all 
angles. The cost of the hook-up, avail- 
ability of land lines and short-wave chan- 
nels, and probable short-wave quality for 
that date were the particular problems of 
Steere Mathew of the Traffic Department. 
Mr. Mathew drew up a report which pre- 
dicted favorable short-wave conditions for 
the broadcast and quoted a cost for the 

facilities which was within the expense 
budget, and the program was booked. 

Upon receipt of the actual order for the 
program, it was the job of Roy Holmes 
of Traffic to order the necessary transmis- 
sion facilities. The land lines consisted of 
two circuits between the NBC master con- 
trol rooms in New York and Chicago, 
broadcast telephone circuits between 
NBC, New York, and Roosevelt Field, 
Long Island, and a two-way short-wave 
radio channel between New York and Le 
Bourget, Paris. All switches were on an 
instantaneous basis, and provisions were 
made to permit tbe mixing of the entire 
program either at New York or Chicago. 

Mr. Holmes also furnished the engi- 
neers of NBC, the A. T. & T. and RCAC 
with the proper cues and timing for the 
different switches in the program. 

All the facilities were made ready for 
the broadcast an hour before the program 
went on the air in order to allow for a 
dress rehearsal immediately preceding the 
show. Although everything went well dur- 
ing the dress rehearsal, including satis- 
factory tests with the flying plane, it was 
not so with the actual broadcast. When the 
cue to switch to the airplane was given — 

“Are you ready to come 
in, Sloniger?’’ — there 
was no answer. After 
another unsuccessful 
try to contact the flyers, 
those down below real- 
ized that something had 
gone wrong with the 
transmitter in the plane. 
New York Traffic men 
were all attention, 
ready for any change 
that might have been 
needed in the set-up, 
but fortunately the gap 
was filled in with an 
“ad-lib’’ by John B. 
Kennedy in Chicago. 

Tense men through- 
out the network sighed 
with relief when the 
“ad-lib” ended and the 
other remote points 
were successfully 
brought in according to 

Thus NBC brought 
another Magic Key of 
RCA program packed with entertainment 
and thrills to its vasy army of listeners on 
Sunday afternoons. 


1. Vernon H. Pribble — Manager of 
WTAM Cleveland. 

2. Juan de J. Almonte — N. Y. Evening 

3. Don E. Gilman — Vice Pres., in 
charge of Western Division. 

4. A. E. Nelson — Manager of KOA 

5. Harry A. Woodman — Manager of 
KDKA Pittsburgh. 

6. Kolin Hager — Manager of WGY 

7. William S. Rainey — Manager of 
N. Y. Production Division. 

8. George Engles — Vice Pres., Direc- 
tor of Artists Service. 

9. John A. Holman — Manager of WBZ 
and WBZA. 


VOL. 5 lULY ir,, 105 7 NO. « 


Ten Southern Stations 
Added To Blue Network 


Guide Frank Nesbitt (left) and Engineer 
Walter Godwin in the arena at the Boy Scout 
Jamboree in W'ashington, D. C. Nesbitt ad 
libbed for twenty-seven minutes during this 
experimental tour of Jamboree City. 

by Frank W. Nesbitt 

Special to the NBC T ransmitter 

Washington, July 2. — The News and 
Special Events Division certainly has rea- 
son to be proud of its handling of the Boy 
Scout Jamboree. Don Goddard of NBC 
New York is in charge of the field opera- 
tions, and with the assistance of the 
Washington staff, he has kept things on 
the move at the National Broadcasting 
Company headquarters at Tent City. 

Here, on the Avenue of Flags the NBC 
forty-foot tent studio stands out as one of 
the most interesting attractions of the 
meeting. The latest in field equipment, in- 
cluding seven-and-a-half-meter pack trans- 
mitters, and microphones, is on exhibition. 
The sides of the tent are lined with pic- 
tures of NBC artists and the New York 
studios, as well as scenes from the Radio 
City NBC Studio Tour. So far more than a 
thousand people a day have visited this 
unique field studio. 

To date we have been on the air at least 
twice a day with regular programs, many 
of which have gone from coast to coast. 
John B. Kennedy, Lowell Thomas, and 
Lanny Ross are all expected to partici- 
pate in these gala goings on. This evening 
we did a broadcast which included the 
(Continued on page 9) 

Dr. James Rowland Angell, who retired 
as president of Yale University last month 
after holding that office sixteen years, ac- 
cepted the post of educational counselor 
of the National Broadcasting Company on 
June 27. 

“I am accepting the invitation with the 
greatest enthusiasm,” Dr. Angell said in 
an announcement to the press, “and in the 
hope that the opportunity given me will 
allow me to render a real public service. 
The educational possibilities of radio are 
but just beginning to be fully appreciated 
and I trust that I can make some small 
contribution to increasing its significance 
for young and old alike.” 

Lenox R. Lohr, president of NBC, made 
this statement: 

“Acceptance by Dr. James Rowland 
Angell, retiring president of Yale Univer- 
sity, of a post with the National Broad- 
casting Company naturally is gratifying to 
all of us. It is a happy culmination of ef- 
forts on our part of more than a year to 
extend our broadcasting activities along 
educational lines in order to provide the 
NBC audience with the best cultural pro- 

“Our organization is greatly honored 
by the privilege of having associated with 
it in a full-time capacity a man of Dr. 
Angell’s distinguished attainments and 
notable intellectual station. In joining us, 
he is only changing his base of educa- 
tional endeavor from New Haven to New 
York, from a university to the air. He will 
have a free hand to devise and suggest 
methods by which we may more effec- 
tively serve radio’s listening 

Dr. Angell, who was born 
in Burlington, Vermont on 
May 8, 1869 is a descendant 
of great American educa- 
tors. His father was the late 
Dr. James B. Angell, presi- 
dent of the University of 
Michigan, and his maternal 
grandfather was President 
Caswell of Brown University. 

Dr. Angell received the 
degrees of A.B. and M.A. 
from the University of Mich- 
igan in 1890 and 1891, re- 
spectively. From the Univer- 
sity of Michigan he went to 
Harvard for a year; thence 

(Continued on page 11) 

“This is a Blue Network presentation 
of the National Broadcasting Company.” 
This familiar phrase will now reach, 
through the facilities of ten new stations 
in the South, additional millions of listen- 
ers in that part of the country. 

The addition of these ten stations to the 
NBC networks was announced by Presi- 
dent Lohr June 30. The new stations will 
become part of the Blue Network on Au- 
gust 1. Previously most southern cities had 
only one NBC station but now they will 
have two, enabling them to listen to both 
the Red and Blue Network programs. 

Since January 1, 1937, counting the new 
southern affiliates, NBC has acquired 
thirty new stations available to the Blue 
Network. This, in addition to the seventy- 
seven stations which previously consti- 
tuted the Blue Network, now brings the 
grand total up to one hundred and thirty- 
six in both networks. 

These one hundred and thirty-six sta- 
tions are NBC’s response to the demands 
of the public and business for a complete 
coverage of the United States. 

A brief description of the new stations 
and the territories each serves follows: 

WAGA, at Atlanta, is owned by the Lib- 
erty Broadcasting Company, an affiliate of 
the Atlanta Journal. The station operates 
full time on a regional channel frequency 
of 1450 kilocycles with a day-time power 
of 1,000 watts and a night-time power of 
500 watts. Atlanta, the leading market of 
the South, ranks twenty-fourth in the na- 
tional market rating. An important rail- 
(Continued on Page 8) 

From New Haven to Radio City 




Introducing — KOIIN HAGER 

How should a boy, ambitious to become 
the manager of a radio station, proceed? 

There are probably all sorts of routes 
which lead to the same objective, but in 
the case of Kolin Hager, manager of 
WGY, Schenectady, born before radio 
broadcasting blossomed into the field of 
big business, the training was varied and 
might just as easily have led him into a 
career on the stage or in opera, or to the 
post of president of a college. 

Kolin Hager as a youngster had three 
consuming passions, a love of baseball and 
sports in general, a delight in public 
speaking, whether as a debater or orator, 
and a fondness for music. 

In grade school he began to win prizes 
for declamation. At the same time he was 
a member of the boy choir of All Saints 
Cathedral in Albany and at eleven became 
soloist for a four-year period. This early 
training in music influenced him to con- 
tinue with his studies, and when he early 
developed into more than an average bari- 
tone, Kolin Hager set his course for the 
concert and operatic stage. In the mean- 
time, however, he entered and worked his 
way through the New York State College 
for Teachers, was graduated and later ob- 
tained a job as teacher for English, Dra- 
matics and Music. While in high school 
and college he played the lead in many 
dramatic performances current in Albany 
and vicinity, including The Servant in the 
House, Galsworthy’s The Silver Box, and 
Hamlet. He also played minor parts in 
Bert Lytell’s Albany Stock Company for a 
summer season. 

Then one day an opportunity was of- 
fered the young teacher, then assistant 
professor of English at State Teachers’ 
College, Albany, to join the sales promo- 
tion staff of the General Electric Com- 
pany. That was in the days before electric 
refrigerators, radio receivers, and other 
modern electrical devices which have since 
found acceptance in the home. Kolin 
Hager’s job was to write and deliver “pep” 
talks to dealers and distributors. He trav- 
eled over the country from coast to coast, 
visiting practically every state in the 
Union, “pepping” salesmen far and wide 
with the energy and will to sell GE ap- 
pliances. This was a part of the famous 
GE merchandising conference in 1921-22, 
which created a new type of promotion in 
that field of work. 

It was at this stage, 1922, to get down 
to the actual year, that Martin P. Rice, 
manager of the publicity department of 
the General Electric Company, was look- 

Manager oj WGY Schenectady 

ing around for someone with the training 
to handle a radio station. No one knew ex- 
actly what was required of a radio station 
manager, except that he must know some- 
thing about the entertainment field, be 
able to -entertain in his own right, and 
have the type of personality in his voice 
that would make people want to listen to 
him and his station. And there was Kolin 
Hager already cut to measure for the job. 

WGY’s rating as one of the outstand- 
ing radio stations on the air today is con- 
firmation of Mr. Rice’s judgment and Mr. 
Hager’s ability. It was soon discovered 
that Mr. Hager had the restless disposi- 
tion which demands change and improve- 
ment, and resents inertia. Within a week 
after WGY went on the air, the station 
was reaching out for programs from other 
points of origin than the studio and in the 
first year WGY was importing programs 
from New York, Washington. Boston and 

With the exception of two years. Kolin 
Hager has been with WGY continuously 
since the inaugural program of the station 
February 20, 1922. He has grown with 
radio broadcasting and has played an im- 
portant part in the development of the new 
art. Furthermore, he has developed into a 
capable business executive which isn’t 
had. when you consider that he once as- 
pired to a career on the stage or in opera. 

By the way. there is a Mrs. Hager, and 
two Hager children — twin girls, Koline 
and Norine — and both youngsters have in- 
herited their daddy’s love of music. 

i i i 

Winners oi the August Photo Contest will be 
announced in the next issue oi the MBC TRANS- 


Several new men, most of whom are re- 
cent graduates of school and college, have 
joined the uniformed staff of the Guest 
Relations Division in New York. Their 
names follow. 

Daniel H. Wells comes to Radio City for 
his first steady job. He comes from Hart- 
ford, Connecticut and Hamilton College. 
Last March he sang in the bass section of 
the Hamilton College Choir during an ap- 
pearance on the Rudy Vallee program. 
Mr. Wells has made one other radio ap- 
pearance — years ago as a member of the 
Loomis School Glee Club he sang over 
WTIC in Hartford. 

In college he was active in sports, hav- 
ing played varsity football, basketball and 
track. He was a member of the Chi Psi 

Jere Baxter 3rd comes from Yale with 
a B. S., and his home town, Washington, 
D. C. This is also his first job. He has 
traveled a great deal, having been to 
Europe, South America, Panama, and 
Hawaii where he lived for some time. 

Albert Roraback, twenty-two years old, 
is also from Yale, class of ’37. His home 
is in Brooklyn. He isn’t quite sure what 
branch of radio he likes; at present, he 
thinks he might like the advertising angle. 

Mark Saxton was graduated from Eli’s 
favorite enemy. Harvard, last year. He 
comes to NBC with two summers’ exper- 
ience in the newspaper business, specifi- 
cally one summer with the New York 
Herald-Tribune and another with News- 
W eek magazine. He is interested in writ- 
ing, especially script-writing. 

Frederick Judd Van Wagner, from 
Madison, New Jersey and Peddie School, 
is here for his first job. Thinks radio is 
exciting business. 

F. Colburn Pinkbam, Jr., of Forest 
Hills, New York and formerly with the 
J. C. Penney and Bristol-Meyers’ compan- 
ies. went to Princeton University for two 
years before tackling the business world. 
He wants to be an announcer. 

Robert Evans Dennison is another 
Princeton man (class of ’37) on the page 
staff. He was quite active in extra-curricu- 
lar activities at college — manager of the 
Princeton Tigers, a dance band which 
made two trips to Europe and four to 
South America. He was also a member of 
tbe Princeton Triangle Club, famous for 
its yearly musical comedy productions. 

12,13.3 persons took the Radio City NBC 
Studio Tour during the three-day Inde- 
pendence Day holiday this year as com- 
pared with the 8,603 tourists who were 
conducted through the studios during the 
same period last year. 

JULY 15, 1937 



by William E. Lawrence 


by O. H. Junggren 


The accompanying picture proves to all 
and sundry that B. W. Cruger, WGY 
maintenance supervisor, is pretty clever 
with his hands. Inasmuch as a small pic- 
ture cannot begin to show all the detail 
involved in the construction of this loco- 
motive, let it be said that it is an exact 
replica, perfect in every outer detail. 
“Crug” says it represents three months’ 
work. He reports he fashioned the com- 
plete “Double O” gauge locomotive with 
the exception of the wheels and couplers, 
from brass tubing and plate in his own 
workshop. The wheels and couplers were 
purchased. The locomotive is operated by 
an electric motor. By the way, Crug has 
been elected secretary-treasurer of the 
Electric City Model Railroad Club. 
(Photo by Horton Moster, control room.) 
i i 1 

A1 Taylor seems to be very happy of 
late. Reason? His son, Winslow, has just 
returned from the hospital, after an attack 
of scarlet fever. Taylor Junior is all set 
now to continue where he left off rooting 
for Lefty Gomez of the Yanks. 

i i i 

John Howe, of the Sales Department, 
is telling all his co-workers about the big 
bass he’s going to catch when he hits the 
vacation trail. John will spend his two 
weeks at Eagle Lake, near Ticonderoga, 
N. Y. 

■f 1 i 

Alex MacDonald, the man who sends 
out those pretty little gadgets telling what 
a good thing WGY is, reports that his 
wedding trip to the coast of Maine last 
year made such a lasting impression that 
he will return there this year for vacation. 

Veteran Fisherman Coggeshall, pro- 
gram manager, is out full blast with his 
fishing tackle in search of the elusive 
bass. He and Salesman Howe can tell 
some terrific fish stories, with the season 
only a couple of weeks old. What’s it go- 
ing to be like when the season is over? 

“Chet” Rudowski, Auditing, the Beau 
Brummell of WGY, is contemplating a 
very “excloosive” vacation at Lake Placid, 
N. Y., this month. 

New Faces in NBC Chicago: 

The following have joined NBC’s Cen- 
tral Division during the past month; 

Lyle Barnhart in Production, Laura 
Linroth in Central Stenographic, George 
Heinemann, page, Leonard Anderson, as- 
sistant office manager, and Eugene Sulli- 
van, messenger in the Mail Room. 

i i i 

Newcomers in the Engineering Depart- 
ment are: 

Thomas Gootee, Andrew Schomaker, 
Hugh White, Aryl Aldred, Homer Cour- 
chene, Arthur Hockin and Laurence Dut- 

i i 1 

Durward Kirby, new announcer, for- 
merly with WLW, Cincinnati, measures 

six feet, six inches in silk socks. This, ac- 
cording to an official source, breaks the 
old record in the Announcers’ Room by 
two inches. Try again. Bill Craig. 

i i i 

Whitney J. Clement has been appointed 
Local Sales Manager, replacing M. B. 
Wolens who goes to WCFL as sales man- 
ager of that station. 

1 i 1 

News Flashes: 

Last issue’s Chicago correspondent for 
the NBC Transmitter, Bill Senn of Mail 
and Messenger, streaked out the door the 
other day with a packed valise in one hand 
and a leave of absence in the other, bound 
we understand, for a camp in the North 

i i i 

Harry Bubeck, Sound Effects, and Ed 

Cerny, Music Library, have returned from 
their vacations looking like California 
Chamber of Commerce men, each with a 
terrific Hollywood tan. 

Production Director M. P. Wamboldt 
and party are safe and sound on dry land 
after a twenty-five-hour battle with the 
elements in a recent storm. 

i i 1 

Laura Satterwhite of Production has 
resigned to devote all her time to house- 
hold duties. In private life she helps An- 
nouncer Griffith ring the chimes. 
Dorothy Horton, formerly of Audience 
Mail, will keep the daily program sched- 
ules straight in Laura’s stead. 


Page William Weaver, who carried off 
honors in the last home talent production 
from Chicago and sings occasionally on 
the Club Matinee program, received his 
first fan letter the other day. 

i i i 

Head Traffic Man, Ed Stockmar, re- 
fused to be a June groom so he made his 
little speech July 3 and is now honeymoon- 
ing in the Catskills. 

i i i 

Virginia Thompson of the Statistical 
• Department was married June 26. 

i i i 

When Violet Colliander of Central Sten- 
ographic returns from her vacation in 
Guatemala, she will take up new work 
as secretary to C. W. Wester in Network 
Sales replacing Dorothy Soiberg. 

The NBC Stamp Club has received a rare addition to its collection in the form of a letter 
from W. R. Brown, engineer for NBC, who accompanied Announcer George Hicks to Canton 
Island for the eclipse. 

The cover (pictured above) has unusual historic, as well as philatelic interest in that it 
was cancelled aboard the U. S. S. Avocet at Canton Island at 8:38 a.m., June 8, 1937, at 
exact day and moment of totality of the eclipse. 

It is planned to mount and add this new gift to the NBC Stamp Club exhibition, which 
now may be viewed on the mezzanine floor of the NBC studios in Radio City. 






Miss Rita Doyle, secretary to B. T. 
Rumple in Statistical, was married to 
Joseph D. O’Brien of Brooklyn at the St. 
Anne Church in New York City on July 

The wedding, followed by a reception in 
the Casino-in-the-Air at the Hotel Mont- 
clair, was attended by many NBC friends 
of the bride. The newlyweds fled from the 
reception under a noisy barrage of rice. 
No one — not even the NBC Transmitter — 
was able to find out where they went on 
their honeymoon. 

1 i i 

Miss Frances Kelly of the Promotion 
Division was married to Edward Joseph 
Sheridan at the Church of the Holy Child 
Jesus, Richmond Hill, Long Island, on the 
morning of July 5th. 

The guests, including many NBCites, 
stayed for the high mass which followed 
the nuptials. Following the ceremony, 
breakfast was served at the Homestead 
Hotel in Kew Gardens and a reception for 
all the guests was held in a Richmond Hill 
country club. 

The newlyweds, who are expected back 
from their honeymoon on July 19, plan to 
make their residence in Forest Hills, New 

Stork News; 

Mike Kopp, carpenter, is now a family 
man. His first offspring — a girl — was born 
in the morning of July 2 while he was in 
another hospital getting a divorce from 
his tonsils. Reports are that father and 
child are doing very well. 



M. Blake Johnson, guide, who came to 
NBC after his graduation from Dartmouth 
College last February, resigned to accept 
a one-year scholarship at Oxford Univer- 
sity, England. 

1 i i 


E. Loudon Haaker, guide, was trans- 
ferred to the News and Special Events Di- 
vision on July 1. 

Mr. Haaker came to NBC as a page in 
1933. In 1935 he left the Company to work 
as a radio salesman, script-writer and 
copywriter for an advertising agency in 
New Hampshire and Vermont. A year 
later found him back in Radio City, re- 
claiming his NBC guide’s uniform. 

1 1 i 

Miss Florence Marin of Stenographic 
has been transferred to the Sales Depart- 
ment to replace Mrs. Margaret Raynolds 
as secretary to F. M. Thrower, Jr. Mrs. 
Raynolds resigned on June 22 to go on a 
European tour with her husband. Miss 
Marin joined NBC last April. 

i i 1 

Miss Jeanne Harrison, formerly in Sten- 

ographic, is now in the Sales Traffic Di- 
vision. Miss Harrison worked on the NBC 
program, America's Town Meeting of the 
Air before coming to NBC last October. 

Miss Dorothy Allred, who came from 
Wichita, Kansas, last October to join our 
Central Stenographic Section, has been 
transferred to the Building Maintenance 
Section to replace Miss Muriel Parker 
who resigned last month. 

Miss Allred had faced a microphone 
before coming to NBC. As a member of 
the Mary Mount College (Kansas) group 
of dramatics and music she took part in 
programs heard over Station KFBI in 
Kansas. She also attended Sacred Heart 
College and St. Mary’s of Leavenworth in 
Kansas, at which places she was an in- 
structor in music and dramatics besides 
being a student. 

i 1 i 

Palmer Wentworth has been transferred 
from the uniformed staff to the Telegraph 
Office to replace William R. Glenn, Jr., 
resigned. Mr. Wentworth, who is a grad- 
uate of the University of Pennsylvania, 
joined NBC last month. 

i 1 i 


Albert N. Williams, formerly with the 
Newell, Emmett Agency in New York 
City, joined the Production Division last 
June 15th. Mr. Williams comes to NBC 
with several years’ experience as a script- 
writer, producer and director in radio, 
movies and on the stage. 

Before coming to New York, Production 
Man Williams spent much time writing 
and producing stage shows for small thea- 
tres in several New England cities. He 
also did a bit of work as a free-lance 
movie producer. 

Mr. Williams is a family man. He be- 
came the father of a baby boy, the first 
offspring in the family, on Thursday morn- 
ing, July 1st. 

i i i 

Bill Belts, former newspaperman, is a 
new member of the night staff of typists in 
Stenographic. He has done promotion and 
secretarial work for various newspapers 
including the W ashington Daily News, 
Columbus Citizen (Ohio) , the New Yorker 
magazine and some Hearst newspapers. 
Not long ago he ventured as publisher 
and editor of The Mountaineer, a weekly 
in Waynesville, North Carolina, but un- 
fortunately his happy career as a pub- 
lisher was ended abruptly by a bank crash 
in that state. 

“It was a mess,’’ sighed Mr. Belts, shak- 
ing his head. 

1 i 1 

Recent additions to the Central Steno- 
graphic Section are as follows: 

Miss Nancy Barnes, formerly of Berst 
Forster Dixfield Co., in New York. When 
she’s not working she’s studying voice and 
piano. Once she faced the microphone at 
(Continued on next page) 

Courtesy of Long Island Daily Press 

The newlyweds, Mr. and Mrs. Edward Joseph Sheridan, are photographed as they leave the 
Church of the Holy Child of Jesus, Richmond Hill, Long Island. The bride is the former 
Miss Frances Kelly of the N. Y. Promotion Division. (See Marriages.) 

JULY 15, 1937 


her home town’s station. WFAS. as a mem- 
ber of the White Plains Gilbert and Sulli- 
van Group. 

Miss Dorothy Wallaee comes to us with 
some experience as a reporter and co-edi- 
tor of newspapers in her hometown, 
I.eonia. New Jersey. She attended Beaver 
College in Pennsylvania. 

M iss Wallace’s great grandparents were 
in the theatre — great grandfather was 
Merry Harley, well known scenic artist, 
and great grandmother was an English 
Shakespearian actress — which, she says, 
is perhaps the reason she often gets a feel- 
ing she ought to be in the show business. 

Miss Claire Maxwell of Jersey City 
was a catering secretary for a hotel in that 
city before coming to NBC. When asked 
if she had ever faced a microphone she 
nodded in the affirmative. 

“Yes.” replied Miss Maxwell, “our high 
school debating team debated once 
through a microphone.” 

“What station?” 

“Oh. it wasn’t on the air,” she answered. 
“It was just a public address system.” 

Miss Adrienne Wormser is a New 
Yorker educated at the Woman’s College 
of the University of North Carolina. Noth- 
ing very exciting has ever happened to 
her, she stated, except for the time she 
was returning home from Europe on the 
5. S. Olympic when she (the ship) ram- 
med into the Nantucket Lightship. News- 
paper readers will remember that that 
nautical accident happened in the spring 
of 1934. 



Miss Rita Doyle of Statistical was the 
guest of honor at a luncheon given by sev- 
eral NBCettes at the Promenade Cafe in 
the sunken garden of Rockefeller Center 
on June 30th. 

Those who attended the luncheon given 
to Miss Doyle on the occasion of her then 
forthcoming marriage (see Marriages) 
were: the Misses Antoinette Force, Vir- 
ginia Beers, Agnes Mommertz, Helen 
Wildermuth, Miriam Hoffmeir, Mae Katz, 
and Jean Niblette, all of Statistical; Mar- 
alena Tromly (Purchasing), Katherine 
Hoffmeir (Sales), Marion Ayer (Treas- 
urer’s), Frances Sprague (General Li- 
brary), Margaret Leonard (Steno- 
graphic) and Jean Treacy (Artists Serv- 

i i i 

Charles Anderson, deep voiced an- 
nouncer of KOA Denver and correspond- 
ent of the NBC Transmitter in that city, 
visited us in Radio City late last month 
during his transcontinental holiday jun- 

Mikeman Anderson motored east via 
Chicago, Detroit and Canada. From New 
York he went to Washington, D. C. ; thence 
back to Denver. He was accompanied by 
his mother and younger brother. While in 
Radio City they went on a busman’s holi- 
day: they took the NBC Studio Tour and 
saw a couple of broadcasts in Studio 8 H. 

i i i 

Charles A. Wall, assistant to the treas- 
urer, who is a captain of the 16th Infantry, 
has been appointed assistant to the chief 
of staff for plans and training for the First 
Division of the proposed First Army Com- 
mand Post exercises at Camp Devens next 

i i i 

Don Gardiner, ex-NBC guide and now 
chief announcer of station WAIR, Wins- 
ton-Salem, N. C., dropped in the other day 
to say “hello.” He reports that he and 
Roger Von Roth, also erstwhile NBC guide 
and member of Dan Russell’s announcing 
class, are doing quite well at their new 
jobs. Mikeman Von Roth, he stated, is 
working Postmaster Farley’s boys in that 
city overtime with his heavy intake of fan 

Don also reported that our circulation 
manager, Herb Gross, dropped into WAIR 
to see his former colleagues while circu- 
lating through the South during his fort- 
night of respite from Radio City. 

i i i 

Norman Morrell, assistant commercial 
program manager, Charles Phelps of the 
N. Y. Sales Department, and Harry Kopf 
of Chicago Sales are sailing for Europe 
aboard the Europa, midnight July 24th. 

Traveling together on their vacation 
these three NBC gentlemen have quite an 
extensive itinerary before them — London, 
Paris, Brussels, Antwerp. Hamburg, Ber- 
lin. Copenhagen, Rotterdam, Amsterdam 
and various other points. 

i i i 

(iarl Cannon and Frank Nesbitt of the 
guide staff and steady contributors to the 
NBC Transmitter rushed to NBC W'ash- 
ington on June 30 in answer to a call for 
personnel, expert in the handling of large 
crowds, to assist in the NBC broadcasts 
of the Boy Scout Jamboree. Guides Can- 
non and Nesbitt returned to Radio City 
last week loaded with anecdotes of their 
stay at the capital. 

i i i 

Dr. John K. Curtis, attending physician 
for the First Aid Room, flew to his home 
state, California, July 1, for a month’s va- 
cation. He was accompanied by his wife. 

Dr. D. B. Fishwick will act as NBC’s at- 
tending physician during Dr. Curtis’s ab- 

i i i 

A. L. Ashby, vice president and general 
counsel of NBC, accompanied by his wife 
and two children, sailed for a two months’ 
stay in Europe aboard the 5. S. Hansa on 
July 7. Mr. Ashby will make a study of 
foreign copyright on the continent while 
his family will visit relatives in England. 

i i i 

Send your vacation pictures with comptete cap- 
tions to the Photo Contest. Theatre tickets tor 
winning pictures. 

Miss Rita Doyle (center facing camera) of the New York Statistical Department was the guest 
of honor at this luncheon given by several NBCettes at the Promenade Cafe in Rockefeller 
Center on June 30th. For further details see first item under “Miscellaneous.” 

brated by scores of NBC men and 
women and their families as guests of 
Lenox R. Lohr, president of NBC, at 
his home in Tarry town. New York. 
Major Lohr threw open his spacious 
home and grounds July 5 to members 
of the New York staff and provided 
games and amusement for everyone 
— croquet, bowling, billiards, boat- 
ing, motion pictures, dancing and, of 
course, a dazzling display of fire- 
works. Photographs on these pages 
are by Sydney Desfor, NBC photog- 

Pictured above are Robert F. Schuetz, audio facili- 
ties engineer, Mrs. Schuetz and their son, Robert F., 
Jr., as they arrived at the NBC fireworks party 
given by Mr. and Mrs. Lenox R. Lohr. 

Above. Miss Joyce Harris (assistant personnel 
manager) and William F. Neuheck (Manager of 
Building Maintenance) are photographed indoors 
as they seem to be cooking up something funny 
for the party. 

Left. Here are some of the merrymakers in front 
of the house as they waited for darkness and the 
fireworks which were set off from the opposite side 
of the small lake in the background. 

This is the sai fc pi 
skyrockets and flare.' lof* 
H. Thurman, Bill Ntlaiii 
NBC staff members lilieit 

pro i 

Jac' lltill, 

Per i (la 



al lake on the grounds of President Lohr’s home 
“Hawthorne” before dark. 

The fireworks were preceded by picnirs on the spacious grounds of President 
Lohr’s house. Standing in the foreground, left to right: Sam Monroe (Sound 
Effects), Richard Lewis, general manager of KTAR, Phoenix, Arizona, Bruce 
Robertson and Martin Codel of Broadcasting magazine. Standing in the back- 
ground: Harry Hartwick of N. W. Ayer and Son, Inc., and Mrs. Hartwick (Miss 
Maryann Henderson of the President’s Office). The picnic-basket raiders to the 
right are. Pages Murdock Pemberton and Stoddard Dentz, Bill Neubeck (Building 
Maintenance), Tom Berry (Office Section receptionist) and Miss Martha McGrew 
of the President’s Office. 

ke pictured at top, illuminated by all sorts of fancy 
t of which were set off with glee by Major Lohr, Charles 
ck and Sam Monroe. In the foreground are some of the 
their families who shared the fun with Major Lohr’s 

It. A glass-bottomed boat on the “lake” in front of President Lohr’s house 
much fun for the youngsters — and some grown-ups too. Pictured are 
Reilly (page), self-appointed skipper, Major Lohr’s daughter, Patricia, 
?1 Manager Dwight G. Wallace’s children, Louise and Bruce and Guest 
Relations Manager C. H. Thurman’s nephew, Billie Champine. 

Below. They had a swell time these NBCites who danced with all the others 
in President Lohr’s house after the fireworks display. 




^ llT UXJLD take: a \JER5ATLE ORO€5TRPV^ 

1 VEAR, 




TioN IN weuaoa WioOtv Studios. 


Published for and by the employes 
of the National Broadcasting Company 
from coast to coast. 

VOL. 3 JULY 15, 1937 No. 8 



ARY R. MOLL Associate Editor 


HERBERT GROSS Circulation 



E. LOUDON HAAKER News and Special Events 

ROBERT HOROWITZ Guest Relations 

FRANZ NAESETH Guest Relations 

FRANK C. LEPORE Advisory Editor 

Address all correspondence to: 
Room 284, RCA RIdg., New York 
Circle 7-8300, Ext. 220 

Ten Southern Stations 

(Continued from page 1) 

road center, the city is the capital of 
Georgia and the financial and manufac- 
turing center of the Southeast. 

WSGN, at Birmingham, is operated by 
the Birmingham News and Age-Herald. 
Located in one of the richest mineral re- 
gions of the country, Birmingham is the 
largest city in Alabama. Its population to- 
tals 259,678. The station operates full time 
on a frequency of 1310 kilocycles with a 
day-time power of 250 watts and a night- 
time power of 100 watts. 

WNBR, at Memphis, broadcasts full 
time on a regional channel frequency of 
1430 kilocycles with a day-time power of 
1,000 watts and a night-time power of 500 
watts. Memphis, with a population of 253,- 
143, is the largest city in Tennessee and, 
also, is one of the nation’s greatest inland 
ports. The cotton market there, the largest 
in the world, handles more than one mil- 
lion bales a year. 

WROL, at Knoxville, is owned by the 
Stuart Broadcasting Corporation. It oper- 
ates full time on a frequency of 1310 kilo- 
cycles with a day-time power of 250 watts 
and night-time power of 100 watts. The 
city of Knoxville, with a population of 
105,802 and a trading zone population of 
434,234, is one of the top-ranking markets 
of Tennessee. 

WJBO, the only radio station in Baton 

Rouge, is owned by the Baton Rouge 
Broadcasting Company, Inc. It operates 
on a frequency of 1120 kilocycles with a 
power of 500 watts. The owner of the sta- 
tion also is president of the State Times 
and Advocate, the only newspaper in the 
city. Baton Rouge is the capital of Louis- 
iana and has a population of 30,729. The 
University of Louisiana, with an enroll- 
ment of several thousand students, is lo- 
cated there. The city also is an important 
distributing and shipping point. 

WDSU, at New Orleans, is owned by 
WDSU, Inc. It operates full time on a re- 
gional channel frequency of 1250 kilo- 
cycles with a power of 1,000 watts. New 
Orleans, the largest city in Louisiana, is 
the sixteenth largest city in the United 
States. It has a city population of 458,762 
and trading zone population of 850,000. 
The city is the greatest distributing point 
in the South. 

KFDM, at Beaumont, is owned by the 
Sabine Broadcasting Co. Inc., and oper- 
ates full time on a regional channel fre- 
quency of 560 kilocycles and a day-time 
power of 1,000 watts and a night-time 
power of 500 watts. Located in the center 
of the largest oil and refining industry in 
the world, Beaumont has a population of 

58,000. Twenty miles to the Southeast is 
Port Arthur with a population of 50,902. 

KXYZ, at Houston, is owned by the 
Harris County Broadcast Company. It op- 
erates full time on a regional channel fre- 
quency of 1440 kilocycles with a power of 
1,000 watts. Houston, whose market rating 
is second in Texas and thirtieth in the 
United States, has a city population of 
292,352 and a trading zone population of 

KRIS, at Corpus Christi, a city of 50,- 
125 in population, is owned by the Gulf 
Coast Broadcasting Company. It operates 
full time on a regional channel frequency 
of 1330 kilocycles with a power of 500 

KRGV, with studios and transmitter lo- 
cated at Weslaco, serves the great Lower 
Rio Grande Valley. Owned by KRGV In- 
corporated, the station operates full time 
on a regional channel frequency of 1260 
kilocycles with a power of 1,000 watts. Its 
territory embraces four rich and fertile 
counties, Willacy, Hidalgo, Cameron, and 
Starr, in the Rio Grande Valley. 

i i i 

Winners oi the August Photo Contest will be 
announced in the next issue oi the NBC TRANS- 

JULY 15, 1937 



By Louise Landis 

by Murdock T. Pemberton 

Roving Reporter Walter Moore was put 
securely in his place the other day by a 
young visitor whom he was accompany- 
ing to the Mezzanine for a studio tour. 
When they arrived at the fourth-floor ele- 
vators the six-year-old asked what was in 
all the glass cases in the corridor. Walter, 
with his usual savoir faire, and with a 
voice of authority, told him that the guide 
would explain them in the course of the 

“So you don’t know, eh!” snapped the 
little fellow. 

i i 1 

Captains Courageous: Vacation to end 
all vacations (we hope not) is that of John 
Bachem and John A. Green of Sales. On 
July 15 they expect to sail on the latter’s 
boat to Gloucester, Mass. 

i 1 i 

Those of us who attended President 
Lohr’s party and firework display on July 
fifth wish to thank him heartily through 
this column. The “good time had by all” 
was the result of a feeling of complete in- 
formality. Comedy was provided by those 
who set off fireworks from a boat and 
never seemed to get away fast enough. 
After the display which was climaxed by 
a “Niagara Falls” there was dancing in 
the music room with Bill Meeder at the 
console. We also wish to thank Mr. Thur- 
man, Mr. Wallace, Pete Bonardi, Stod- 
dard Dentz, Pete Ratyca, Bill Neubeck 
and Stuart McQuade, who contributed 
largely to the success of the party. 


The rumor that Dr. Walter Damrosch 
is returning from Europe on the same 
boat with the Radio City Rockettes is not 
a rumor — it’s a fact. We thought you’d 
like to know. 

1 i i 

Joseph (Scotty) Bolton, in charge of in- 
ventory in the Service Department goes 
one better than his famous countryman, 
Harry Lauder, who recently went on a 
cruise around the world with the dimes 
he had saved as a comedian. “Scotty,” who 
has often used his brogue on NBC pro- 
grams, is sailing on July 30 for his 
“mither countree” for a month’s vacation 
with all the nickels he has saved during 
his four years with NBC. 

A secret source has confided to this col- 
umn that out of deference to the traveling 
Scotchman the NBC Irish porters in Radio 
City will go to the pier to see him off — 
dressed in kilts! 

There must be something in the air in 
the Audience Mail Department that in- 
clines to romance . . . two big diamond 
rings bloomed there on the fourth fingers 
of two of its prettiest girls, within twenty- 
four hours. 

One day last week Ruth Vetter stole 
blushingly to her desk and held up her 
left hand as announcement that she and 
William Young of the Telephone Company 
will say “I do” soon . . . and the very next 
day Lillian Hillberg arrived with her 
sparkler, and news that she and Edwin 
Carlson will be filing intention to wed 
within a few months. 

1 1 i 

Andrew C. Love (Andy to his col- 
leagues in San Francisco who bade him a 
fond farewell and gave him a new brief- 
case when he left for Hollywood to be- 
come head of the new Continuity Accept- 
ance Department there) caused some 
quick shifts in personnel that reminded 
us of Pussy-Wants-A-Corner. 

Byron Mills has succeeded to the post 
vacated by Andy, and Dorothy (Peter) 
Brown, formerly secretary to Production 
Manager Frank Cope has moved into the 
Continuity Acceptance Department. Lois 
Lavers, formerly secretary to William 
Andrews, supervisor of announcers, re- 
places Dorothy as Cope’s secretary and 
Grace Davis moves from the Program De- 
partment to the announcers’ quarters. 

i i i 

Big Bill Andrews mourned, as his for- 
mer secretary departed for her new desk, 
for all femininity was deserting him at 
once. His wife, pretty Helen Musselman 
(Ann Waite of One Man's Family) left 
for a week’s vacation in Hollywood, and 
the maid resigned the same day! 

i i i 

Little ribboned cards fluttering through 
the NBC mail, have brought word that 
Mr. and Mrs. Grover Rothenberg are 
proud parents . . . Mrs. Rothenberg was 

NBC Activities At The 

Boy Scout Jamboree 

(Continued jrom page !) 
music of a band, a bugle and drum corps, 
two quartets, and the interviewing of some 
of the scouts by Announcer Frank Cody. 

One of the highlights of our operations 
at the Boy Scout Jamboree has been the 
use of a seven-and-a-half-meter pack 
transmitter with which roving announcers 
have wandered around the parade grounds 

Frances I^flinger, lovely, dark-eyed host- 
ess, before her marriage last summer. She 
and her husband and little Frances Clag- 
ett Rothenberg, the new arrival, are living 
in San Mateo, suburb on the San Fran- 
cisco peninsula. 

1 1 i 

And speaking of babies — all in one day 
recently came tiny Carolyn Wilmshurst, 
Diana McNeill, Sandra Schwarzman and 
John William Harrison Dixon, to call on 
NBC. Carolyn’s mother is the former 
Mary Ohman of the Traffic Department, 
who now lives in Santa Rosa. Carolyn’s 
father, Harold Wilmshurst, is a brother 
of Radio City Engineer Ernest Wilms- 

i i 1 

Diana McNeil’s pretty mother. Fern, 
was a member of the Sales Department 
until a year or two ago, and her father, 
Russell McNeil, is music librarian. Sandra 
is the month-old daughter of Barbara 
Merkley, NBC harpist, and Arthur 
Schwarzman, NBC pianist. 

As for John William Harrison Dixon 
he’s the latest “grasshopper” as his daddy 
calls him in the household of Sydney 
Dixon, NBC sales representative in Hol- 
lywood, and this was his first visit to San 
Francisco. Just two months old he’s hardly 
big enough to carry his resounding cog- 
nomen as yet. The “Harrison” section of 
it is for Harry Anderson, Sales Manager 
of the Western Division. 

i i i 

The NBC Press Department has an ad- 
ditional member in the person of Lee 
Strahorn, formerly associated with Lord 
and Thomas, and member of the Califor- 
nia's Hour staff when that agency handled 


Attention NBCites in San Francisco. 
Send your prize photographs and vacation 
pictures to the Photo Contest of the NBC 
Transmitter and win two tickets to the 
Warfield Theatre. 

and through the tents which house the 
25,000 scouts from all parts of the world. 
These field broadcasts have provided 
much fun for the scouts who were inter- 
viewed and most of whom had never faced 
a microphone before. Many of the fellows 
who used the NBC microphone were from 
foreign nations, including Mexico, Lithu- 
ania, Poland, France and England. 

In all of our operations we have been 
greatly aided by the characteristic helpful- 
ness of the Boy Scouts and their masters. 




by Bob Dailey 

The clash of dueling swords, cries of 
“touche” and the quick, short breaths of 
athletes were part of the sounds broadcast 
by WTAM in an unusual program re- 

Three fencing matches, with some of the 
leading amateur fencers of the world com- 
peting, were broadcast and described dur- 
ing a thirty-minute program. Hal Metzger, 
program director, brought Olympic and 
national champions to the studio from the 
Great Lakes Exposition for the broadcast. 
WTAM engineers rigged up special micro- 
phone arrangements to catch all sounds 
connected with the matches. 

i i i 

Shorts: Bob Arthur announcing four- 
teen network shows a week from Great 
Lakes Expo. 

George Caskey, brother of WTAM’s en- 
gineer Harry Caskey, taking job as en- 
gineer at WSPD, Toledo NBC-Blue sta- 

Badminton craze reaching WTAM mu- 
sicians, including Maestro Stubby Gordon, 
who has erected a court in his backyard. 

1 1 -f 

WTAM continues its popular canine 
shows for children this summer. Two 
parks, in the eastern and western sections 
of Cleveland, have been selected as scenes 
for the dog shows. 

Boys and girls from eight to sixteen 
years old are invited to enter their pets 
in the contests, which are jointly spon- 
sored by the Animal Protective League 
and the station’s weekly program. Uncle 
Henry's Dog Club. Manager Vernon H. 
Pribble and Program Director Hal Metz- 
ger started the shows last year. 


WTAM Personalities: Musician Ben 
Silverberg serenading Program Secretary 
Edith Wheeler in the music library with 
a violin solo of Dark Eyes . . . Walter 
Logan commuting sixty miles each way 
from his summer home at Sandusky, Ohio, 
where the popular maestro has written 
many of his musical numbers . . . Chet 
Zohn figuring up more practical jokes 
. . . Rachel Cope, young protege of Hal 
Metzger, singing with Emerson Gill as 
Carol Dean. 

Vernon H. Pribble and Tom Manning 
picking rainy days to play golf so the 
courses won’t be crowded. 

Salesman Russell Carter painting 
frontispiece for new song to be published 
called My Expo Rose and written by 
Clevelander Dudley Blossom. 

Engineer Jesse Francis using name of 
Rex King to double in brass and m.c., 
early morning hill-billy program. 

Fourth of July weekend, having a cor- 
dial invitation to spend the holiday with 
friends in Baltimore, we seized the oppor- 
tunity to trek on into Washington to look 
in on the Jamboree and tbe NBC Wash- 
ington studios. 

First wiping our fourteen-mile hiking 
brogues on NBC’s doormat, we stalked 
into the old offices to find Mrs. Hazel 
Smith in the throes of packing to move to 
the new studios and trying to wind up her 
week-end activities at the same time. 
Catherine O’Neill was helping her, but as 
work kept piling up, it looked as if they 
would spend most of their holiday in the 

Miss Jeanne Butler assisted us in mak- 
ing a couple of phone calls, and after- 
wards we chatted a bit with Bill Coyle. So, 
on to the Lotus Club for dinner, where we 
found Engineer John Hogan and An- 
nouncer Hugh Mcllrivy, the latter a for- 
mer guide in the New York Studios. 

Deciding to put the Jamboree visit off 
until the next day, our caravan once more 
roared into Washington and this time 
came to rest at the NBC tent on the Ave- 
nue of Flags. Here among some 25,000 
Boy Scouts we found Tom Riley and Don 
Goddard from New York busily working 
on bulletins and proposed broadcasts. The 
NBC tent was crowded with visitors, and 
Guides Carl Cannon and Frank Nesbitt 
were bard pressed explaining the whys 
and wherefores of broadcasting. They esti- 
mated more than 1500 persons a day vis- 
ited the tent. “Trading” was very brisk 
throughout the camp, and the scouts of- 
fered an array of articles from all parts of 
the world in “trade” for parts of the NBC 
equipment. Frank Nesbitt had approxi- 
mately eighteen offers a day for his NBC 
armband, and the scouts would have 
quickly dismantled, piece by piece, the 
NBC Mobile Unit, if they had been given 
the chance. 

Members of the Washington technical 
staff seen at the tent included Walter God- 
win, Keith Williams, John Hogan, Bill 
McGonegal and Dan Hunter, and these 
fellows were augmented by Frank Cody, 
Ed Wilbur and Andy Thompson from New 

Carleton Smith, NBC’s presidential an- 
nouncer, dropped by to watch the Sunday 
afternoon pickup of the RCA Magic Key 
program. Off on an errand to the studios 
with Tom Riley we ran right smack into 
Bud Barry; Bill Verner, a newcomer to 


by J. A Aull 

After a week’s absence to attend the 
NBC Convention, Leslie Joy, station man- 
ager of KYW, has returned to his desk. 
He will just about have time to clear it of 
pressing matters before setting out on his 
summer vacation early next month in 


Clarice Mayer, KYW’s Woman Re- 
porter, has announced her intention to 
marry Dr. Joseph L. Garfield, Philadel- 
phia Dentist, at the Hotel Majestic in 
Philadelphia on August 1. In celebration 
of the occasion a surprise shower was held 
for her on Monday, June 28, at the Ar- 
cadia International Restaurant. Among 
those present were Jane King, Mrs. James 
P. Begley, Rosalind Stuart, Edith Roday, 
Paula Markmann and a number of other 
KYW artists. 


Three radio engineers have been added 
to the Westinghouse staff at KYW in the 
past few days. They are James V. Thu- 
nell, Leslie E. Schumann and W. Sheridan 
Gilbert. The first two will be stationed at 
the studios while Gilbert will be a trans- 
mitter operator at Whitemarsh. 

Thunnel was formerly with WOWO- 
WGL at Fort Wayne, Inrf., where he 
helped to install new studio equipment. 
He is married and lives in Upper Darby. 
Schumann, a graduate of RCA Institute 
and for two years employed by RCA as 
transmitter testman, was formerly with 
WHAT in Philadelphia. Gilbert came to 
KYW from WIBG. He is a graduate of 
the Philadelphia College of Pharmacy and 
Science where he acquired a B.S. degree. 


Don McClean, formerly with WVED 
Waterbury, Vt., has been added to the an- 
nouncing staff at KYW. McClean will be 
stationed in Atlantic City during the sum- 
mer to handle the broadcasts from the 
Million Dollar Pier. 

NBC; Fred Shawn, assistant station man- 
ager; and had the pleasure of saying hello 
to our old friend and a former New York 
News Division assistant. Bob Cottingham. 

Listening to the Magic Key we liked 
best the little chap from the Middle West 
who claimed the prize for the most unpop- 
ular boy at the Jamboree because he was 
“the guy who wakes up the bugler.” 

Finally on our way home we drove past 
the new Washington NBC studios but 
didn’t go in. That’ll have to wait until an- 
other time, but meanwhile we’re looking 
to Marian Gale to give us the dope on 
them, and the anecdotes and sidelights of 
moving. — Walter Moore. 

JULY 15, 1937 



by Noel Corbett 

Hollywood hot spells have 
sent Bob Brooke sky high. 

The young engineer makes 
regular flights with an Army 
crew in a new Lockheed sub- 
stratosphere plane. “It’s the 
only way to cool off,” enthusias- 
tically claims Bob. “You leave 
the Burbank Airport when it’s 
a hundred, and in less than an 
hour you’re floating around the 
sub-strata in below zero 

Nice cool hobby these days, 
we’d say. 

> > / 

Seems like Cecil Underwood, 
producer of the Fibber McGee 
and Molly show cleaned up a 
lot of family business on his 

Behind the scenes with NBC’s series of “Streamlined 
Shakespeare” are the Shakespearian authorities, John 
Swallow, manager of the NBC Studios in Hollywood, and 
Marvin Young, production manager, who produce the NBC 
Shakespearian series. Right, actor John Barrymore. 

way east. 

Leaving sunny California on July 5, he 
planed to Spokane, Washington, where he 
was met by his wife. The two motored to 
Fan Lake for a visit with their two sons. 
They then hurried to Couer d’Alene, 
Idaho, to see their daughter. Back to 
Spokane later for dinner with Cecil’s 
mother, and next, forty miles up country 
to be complimented upon his Chicago as- 
signment by his in-laws. 

Two hundred miles later, watching the 
dawn of July 7 from Pullman 6B bound 
for Chicago, Underwood was wondering 
if he had missed a cousin or two along the 

i i 1 

Elaine Forbes is one girl who got too 
enthusiastic about her vacation. A couple 
of months back, Syd Dixon’s vivacious sec- 
retary purchased a watermelon-green 
bathing suit with red and black markings 
which she planned to give a lot of use this 

Last weekend, with the thermometer 
rising, she decided to cool off at one of 
the nearby beaches. However, two months 
have made a difference in Elaine. She has 
gained over ten pounds and the pretty 
swimming suit no longer fits. 


Vacationists in our midst are Lloyd 
Yoder and his attractive wife, Betty. 
Yoder, a former all-American player from 
Carnegie Tech, as Division Press Mana- 
ger, has been packing the ball for NBC 
since the days when broadcasting was 
very young. 

i i i 

Script Arbitrator Andy Love a few days 
ago journeyed down from San Francisco. 

And, Love is here to stay, to be Holly- 
wood’s Continuity Editor. 

i i i 

Miss Honor Holden, secretary to Dema 
Harshbarger in Artists Service, went to 
Chicago on her vacation, and came back 
Mrs. William G. Traynor. 

She was married on June 16 in the 
Episcopal Church of the Redeemer in Chi- 
cago. Mr. Traynor, who is in business in 
the windy city, plans a permanent Holly- 
wood residence soon. 

i i i 

QUICK PICKS . . . Warm evenings find 
Jack Wormser, Sound Effects, and Russell 
Hudson of the office staff, off to the ocean 
beaches loaded down with wienies for a 
moonlight swim and picnic . . . Announcer 
Ken Carpenter, a tennis fan, and Myron 
Dutton, producer, who is a badminton 
shark, at loggerheads as to which is the 
better exercise ... It would be golf, if 
Sid Goodwin, producer, had anything to 
say about it all. Sid is known in polite 
golfing circles as a three-handicap man. 
He recently shot seven birdies in an eigh- 
teen hole game to finish four under par. 
Oh yes, Sid is eager to cross clubs with 
Guide David Garroway. recent champion 
handicap winner of the Radio City Tour- 
nament . . . With everybody excited about 
the Louis-Braddock rumpus, Jane Flem- 
ing, Music Library, the least interested, 
copped the office pool. Jane, about to em- 
bark on a trip to the Sierras, wasn’t put 
out . . . Frances Scully on her vacation, 
motored to Del Mar for the July 3 opening 
of Bing Crosby’s track . . . took her Dad 
and Mom along for good luck. Now it de- 
velops that Frank Figgins, as a Colorado 
Museum paleontologist, led a scientific ex- 


This classified ad section is available, free 
of charge, to all NBC employes. Rules: forty- 
five uord limit; not more than one ad to each 
employe every other issue; no regular business 
or professional services may be advertised. 
Address ads to NBC Transmitter, Room 284, 
RCA Building, New York. 

All items must be in writing; give name 
and address. 

FOR RENT — One room apartment — com- 
pletely furnished, grand piano, large radio, 
gas and electric free, within three blocks of 
Radio City. Rent very reasonable. Call Frank 
Murtha, Room 505, Ext. 834, N. Y. 

SAN FRANCISCO — Modern artist’s cottage 
with separate quarters for two people. Fur- 
nished or unfurnished. Fireplace, shower, nice 
kitchen. Large garden and parking space. Ap- 
ply at 953 Union St., San Francisco, or phone 
Evergreen 0784, or write to the NBC 

FOR RENT — Giving up apartment at 24 E. 

61st St., N. Y. C., Oct. 1st, but will relin- 
quish before that date to anybody interested. 
Large living room with fireplace, bedroom, 
porch, kitchenette with Electrolux. Quiet 
house. Enid Beaupre, Room 416, Ext. 860. 

BARGAIN — for boat owners. Set of signal 
code flags (size approximately 18" x 20") 
in very good condition, complete with canvas 
bag container. Evelyn Sniffin, Publicity Dept., 
Rm. 404, Ext. 236, N. Y. 

Dr. Angell Named NBC 
Educational Counselor 

(Continued from Page 1) 
to various European universities for fur- 
ther study. 

France and Italy have decorated Dr. 
Angell with the honorary titles of an Of- 
ficer of the National Order of the Legion 
of Honor and Grand Officer of the Order 
of the Crown of Italy. 

Dr. Angell is expected to assume his 
NBC post next September. 

pedition into New Mexico ten years ago. 
He was rewarded with the discovery of a 
spearpoint in a fossilized bison which es- 
tablished the known existence of man on 
this continent over 16,000 years ago. In- 
teresting as the work was, Frank decided 
that radio was more profitable. He still 
has a collection of spearpoints and bison 
bones to show his friends, however. . . . 
Ray Ferguson has stopped wearing those 
dark glasses now that the trailer broad- 
casts are over and daily trips to the movie 
lots are a thing of the past. 






This is thfi eighth of a 
series of articles which we 
hope ivill gU'e you a better 
unrierstanding of the many 
J^BC units. 

Thomas H. Bfxviso 

Two years ago a 
call from a city hos- 
pital was piped into 
the Music Library of 
the National Broad- 
casting Company in 
New York. 

“Do you have all the words to the song 
beginning ‘My name is Yon Yonson. I 
come from Wisconsin.’ ’’ was the urgent 
request. “It’s an emergency.’’ 

Music Library personnel, hardened to 
bizarre requests, looked at each other in 
disbelief. “Repeat that please?” they 
asked. With unmistakable emphasis the 
request was repeated. 

It developed that a patient, in need of 
an immediate operation, refused to be cut 
until he had all the words to Yon Yonson. 
After a long search, the piece was found, 
the words relayed and the patient suffi- 
ciently satisfied to let the operation go on. 

Thomas H. Belviso, manager of the 
Music Division, of which the Music Li- 
brary is a section, attests to the genuine- 
ness of the above anecdote. 

All sorts of odd requests are received 
in the library. It is not at all strange for 
persons to call up, hum tunes over the 
telephone and ask that the songs be iden- 
tified and the music librarians seldom fail 
to get the titles. More common are calls 
for the dates and origin of popular songs. 
Arguments as to when a certain tune came 
out, what show it was in, are often settled 
by calling up the NBC Music Library. 

The files of the library go as far back as 
music and music publishing 
itself. Library men never know 
when a call will come in for 
some of the very oldest music 
they have. Once a request 
came in for Gloria in Excelsis 
Deo, the hymn that the angels 
sang at the birth of Christ. 

The order was filled. 

Three hundred thousand 
titles of musical compositions 
comprise the library. This 
does not include the different 
arrangements nor the number 
of copies of each title, which 
in some cases may add up to 
as many instruments as there 
are in a band. The composi- 
tions run the musical gamut, 
from Wagner, Beethoven and 
Brahms to Berlin, Kern and 

Billy Hill. Operas, symphonies, marches, 
hymns, litanies, ragtime, hill-billy, jazz and 
swing are all represented. Almost every 
piece is classified and cross-indexed. 

The library itself is the most active, 
working music library in the world. Built 
with an eye to speed and convenience, a 
piece can be located in a very short time. 
Research and reference are secondary to 
the more practical purpose of supplying 
the studios with whatever music they need 
or want. 

Years ago the library simply supplied 
music to the studios. Rather than shop for 
music for every individual program as it 
came up, it was decided to buy and keep 
adding to it all the music that was most 
used in broadcasting and put it in a room 
near the studios. This was done and. in 
the course of time, the room came to he 
known as the Music Library. 

As the library grew, it began to be used for 
reference; as a clearing house for all kinds 
of musical information. Hence, the calls 
mentioned at the beginning of this piece. 

“These calls, however, represent only the 
small, incidental services of the library,” 
stated William R. Marshall, head of the 
Music Library. “Our main j)urpose is to 
supply all the musical needs of most of the 
sustaining and some of the commercial 
programs at NBC. 

“We help select music for many special 
occasions besides putting in form for 
broadcast the music used on NBC-built 
shows. NBC artists come in and are aided 
in making selections to sing or play on 
their programs.” 

The library is subject to calls at all 
times. So long as one studio is operating, 
a man is kept in the library. At times, as 

Wallace Magill 

Madge Marley, the Carolina Songbird, is shown consulting W 
Marshall, head of the NBC Music Library, about music for her 
Martin Hoade of the library’s staff of fourteen is to the right. 

during the recent 
British coronation 
broadcasts, it is open 
day and night. This 
is necessary because 
last-minute program 
changes may neces- 
sitate music differ- 
ent from what had 
been first planned. 

Sometimes they have 
only second to dig out a piece and rush it 
to a studio. 

In locating a piece of music, library 
men first consult files and indexes ar- 
ranged by the Music Library’s mainte- 
nance staff, headed by Wallace Magill. 
This section is an important part of the 
Music Library — the axis around which all 
its activities revolve. Here are catalogued, 
cross-indexed and filed all the pieces so 
that a number is readily available. With- 
out this maintenance section, the library 
itself would be a jumble, a hodge-podge 
of musical pieces without beginning or 
end. in which no particular piece could be 
found without a week’s rummaging. Not 
only does it keep in order all the pieces on 
hand, but also is responsible for getting 
and cataloguing new music as it comes off 
the press — a large and complicated task. 

The NBC Music Library has been in ex- 
istence for over ten years; as long as NBC 
itself. It is the result of combining the 
small working libraries of WJZ and 
WEAF in 1926. plus the small and large 
private libraries — including the New 
York Symphony Library, formerly owned 
by Dr. Walter Damrosch — that have been 
bought from time to time. 

Growth and expansion of the library 
was not planned or charted; 
it just grew, naturally and 
spontaneously. Each addition 
was made as the result of a 
legitimate need. 

Assisting Mr. Magill in 
Maintenance are Marion 
Murray and Edith Walmsley. 
Mr. Marshall is assisted by 
Richard Birtwhistle, Theo- 
dore Gray, Frank Heffer, 
Martin Hoade, Lee Jones, 
Howard Keressy, Randolph 
Ketcham, Leonard Mac- 
Swayne, Jaye Marney, Mich- 
ael O’Donnell, George Par- 
sons and Harry Wightman. 

William Paisley, of the 
music staff, does all the pur- 
chasing for the NBC Music 
Library in New York. 

illiam R. 

VOL. 5 

NO. 9 


A II (ill ST 1,957 


The Father of Radio 


Radio, Italy and the rest of the world 
lost a great man and a guiding genius of 
the modern world of science when Gug- 
lielmo Marconi, sixty-three, died of a 
heart attack in Rome on July 20th. 

Death came while the inventor was 
working in his home on experiments in 
the field of microwaves that he hoped 
would make his previous inventions and 
developments insignificant by compari- 

When the man who successfully sent 
the first message by wireless across the 
Atlantic in 1901 died, news of his unex- 
pected passing was flashed throughout 
the world by the magic medium of his 
own creation. Leaders of the radio world, 
in America, in Canada and Europe, voiced 
their respects to his memory in an inter- 
national memorial broadcast over both 
networks of the National Broadcasting 
(Continued on page 1) 

I E genius of Marconi was a gift 
not to the people of one nation 
but of all nations. His scientific 
achievements — like the radio waves 
themselves — transcended interna- 
tional boundaries. They benefit all 
men everywhere, regardless of the 
man-made barriers of language, creed 
and politics. 

“It was my great privilege to have 
known Guglielmo Marconi for more 
than thirty years, ever since I was a 
boy. He was always a source of in- 
spiration to me; always a kind teach- 
er and a loyal, helpful friend. It is 
impossible to put into words my deep 
sense of personal loss. I can only ex- 
press my gratitude that my life 
should have been enriched by this 

“His visits to the United States 
have given Americans an opportun- 
ity to know of him not only as a great 
scientist, but also as a man of rugged 
character and extraordinary personal 
charm. America joins the world in 
the deep sense of loss which his 
death brings. 

“The whole world today mourns 
the passing of this illustrious world 
figure, Guglielmo Marconi. We can 
only bow our heads and say: 

“ ‘Life's race well run. 

Life's work well done. 

Life's victory won. 

Now cometh rest'." 

— David Sarnoff, President of RCA. 

The new NBC studios of WRC and 
WMAL in Washington, D. C., were form- 
ally opened during a full hour program 
Thursday, July 22, over the combined Red 
and Blue networks. Officials of the Fed- 
eral Government and the National Broad- 
casting Company participated in the in- 
augural ceremony. 

Among those heard were Postmaster 
General James A. Farley, Senator Burton 
K. Wheeler of Montana, Melvin C. Hazen, 
Commissioner of the District of Colum- 
bia; Eugene 0. Sykes, a member of the 
Federal Communications Commission, 
and Lenox R, Lohr, president of NBC, 
Music was provided by the United States 
Marine Band in Washington and an NBC 

I N every gathering he stood out as 
a distinguished gentleman, whose 
intellectual force and personal charm 
would have commanded universal re- 
spect regardless of his scientific 
achievements. In his death the world 
has lost more than merely one of the 
greatest inventors and industrial sci- 
entists of all time. Marconi the man 
was fully as great as Marconi the 
inventor. He had rare qualities of 
simplicity, direct thinking, frankness 
and sympathetic friendliness. His 
work and his life will always furnish 
one of the brightest pages in the his- 
tory of mankind.” 

— Gen. James G. Harbord, 

Chairman of the Board of RCA. 
* * * 

“riNHIRTY-SEVEN years ago when 
wireless telegraphy was re- 
garded as a dreamer’s fancy, Mar- 
coni demonstrated the practicability 
of joining continent to continent by 
radio’s invisible link. Now the entire 
world is immeasurably richer for the 
culture, enlightenment and entertain- 
ment that broadcasting carries to 
homes everywhere. On the high seas 
radio guards the passage of ships. In 
the air radio guides the flight of air- 
planes. For these things civilization 
owes a debt to Guglielmo Marconi 
which must place his name high 
among history’s roster of those who 
have served mankind.” 

— Lenox R. Lohr, President of NBC 

orchestra in New York under the direc- 
tion of Dr. Frank Black. 

The new headquarters of NBC is 
housed in the entire top floor of the new 
Trans-Lux Building. It has 20,000 square 
feet of floor space and it embraces the 
latest developments in engineering and 
studio construction. 

There are seven studios. The largest 
one is forty by thirty-two feet, two stories 
high, and has an observation booth for the 
studio audience. There are two smaller 
studios, fourteen by twenty-seven feet, two 
small speaker studios, and two studios for 
the reproduction of electrical transcrip- 

(Continued on page 9) 





by Noel Corbett 


Douglas W. Meservey 

John F. Royal, vice president in charge 
of programs, before sailing for Europe 
on July 14, announced the appointment 
of Douglas W. Meservey, former advertis- 
ing rrian, to an executive post in the Pro- 
gram Department. 

Mr. Meservey resigned as advertising 
manager of the Du Pont Cellophane Com- 
pany, Inc., in New York, to assume his 
new position in Vice President Royal’s 
department on July 15. 

Mr. Meservey, a native of Nebraska, 
was reared and educated in California 
where he was graduated from Leland 
Stanford University in 1926. He spent one 
year at Stanford Law School and another 
at Harvard Law School. While at these 
universities he also acted as sports corre- 
spondent for the Associated Press and In- 
ternational News Service. 

His yen for writing led him to Europe 
where he soon discovered that a young 
scribe’s life is not very lucrative so he 
joined Erwin Wasey and Cie., in Paris. 
It seems that he was cut out for the ad- 
vertising field: one year out of college, he 
became an account executive of that firm, 
representing American products in 
France, Switzerland and Belgium. 

In the latter part of 1929 he returned 
to the States to become associated with 
McCann-Erickson, Inc., before joining 
Du Pont Cellophane Company, Inc., in 

As chairman of the entertainment com- 
mittee of the Association of National Ad- 
vertisers he and Ken R. Dyke, manager 
of Eastern Division Sales, conceived and 
organized the year-old but now already 
notorious Ad-Ribbers Club of the A.N.A. 
Mr. Meservey produced and assisted in 
the direction of the first Ad-Ribbers’ din- 
ner and show at White Sulphur Springs 
in October, 1936. 

Mr. Meservey has also had stage experi- 
ence in producing shows for the Sands 
Point Bath Club, Long Island. 

Mr. Meservey is a bachelor, and claims 
golf, squash, and the theatre as hobbies. 

Along the banks of the lazy, curving 
Russian River, ’neath the shade of giant 
Redwoods, a group of Hollywood NBCites 
joined other Bohemian Club members for 
their annual vacation powwow at the Bo- 
hemian Grove, during the last week of 

Don E. Gilman, vice-president in 
charge of the Western Division, Sydney 
Dixon, assistant sales manager, and Wal- 
ter Bunker, producer, joined by Harrison 
Holliway and Earle C. Anthony of KFI- 
KECA, made the trip to the famed recrea- 
tion spot for a few days of pleasant enter- 
tainment and cool idleness, while fellow- 
workers back home in Hollywood were 
wondering if the air-conditioner hadn’t 
stopped working. 

Bohemian Grove has a roster of profes- 
sional and businessmen who yearly gather 
for a program of festivities in keeping 
with the Club’s name. The beautiful 
grounds are situated just north of San 
Francisco and are a few scant miles from 
famed Russian River resorts, where, on 
summer nights, thousands of carefree va- 
cationists are ruled by the kings of swing 
and notes from sizzling clarinets chase one 
another through the clear crisp air. 

However, the Grove, situated in a beau- 
ty spot by itself, might easily be in an- 
other world. Its exclusive members derive 
their amusement from a schedule which 
features musical and cultural events. 
Their Scattered Leaves Program and Cre- 
mation of Care, along with the annual 
Grove play, which this year was Lifkro- 
nan, and written especially for the occa- 
sion, give the encampment a Hiltonian 
touch, which is accentuated by the danc- 
ing white reflections from gas lamps that 
are in evidence every evening. The mod- 
ern approach in automobiles is banned, as 
are movie cameras, and radios. 

So, if any of the vacationing radio clan 
heard Burns & Allen or One Mans Fam- 
ily, they did so with a pair of earphones 
and a smuggled crystal set, or else jit- 
neyed down to where their cars were 
kept to listen in. 

i i i 

During the Hollywood Leading-Man- 
versus-Comedians-Baseball Game, Buddy 
Twiss turned the mike over to Benny 
Rubin for a few minutes while he made for 
another mike in Governor Merriam’s box. 
The Russian Flyers were there as guests 
and Buddy was to introduce them to the 

The visitors from Moscow, who were 
trying their best to make sense out of the 

great American horsehide pastime, which 
was further complicated by the antics of 
the Ritz Brothers, Vince Barnett, and 
NBC’s Olsen and Johnson, and Lum and 
Abner, were surrounded by a mob of 
autograph hunters and gapers in general. 
So the best Buddy could do was to get 
back to the original mike and give a des- 
cription of the Russian air visitors. 
i i 1 

Donald De Wolf, spent so much time, a 
few months back, working on the NBC 
trailer for pickups from the movie lots, 
that he finally fell. 

When vacation time came for the engi- 
neer in charge, he, his wife and three 
daughters motored to the High Sierras 
with their very own portable parlor-bed- 
room-sink hooked onto the back of their 
car. It will give them every modern con- 
venience such as are found in a Beverly- 
Wilshire suite . . . they hope. 

i 1 i 

QUICK PICKS . . . Jack Votion, Ar- 
tists’ Service, has built a hothouse on his 
ranch. He’s starting a flock of orchids and 
gardenias for future corsages when he and 
Mrs. Votion visit the Cocoanut Grove. . . . 
Helen Aldrich, Sales, spent her vacation 
portraying Mrs. Dixon in Confetti Trail, 
at the Hollywood Little Theatre. . . . 
Karyl Pearson, Traffic, kept his eyes open 
36 hours waiting for the Russian aviators. 
. . . Charley Smith, Artists’ Service, let 
George Engles, director of A. S., interest 
him in golf on his recent trip to New 
York. Now he’s at Lakeside playing with 
Jimmie Fidler and John Swallow, studio 
manager, every chance he gets. . . . Virgil 
Reimer was a guest on “Buck” Jones’ 
yacht when the 112-ft. boat landed on a 
sand dune. The party had to listen to the 
hoots and jibes of passing yachters for 
five hours until the tide came in. . . . 
Honor Holden’s kitchen is decorated in 
red and white, so when Kay Fehlan, En- 
gineering secretary, Nadine Amos, Mr. 
Gilman’s secretary, and others gave the 
bride a shower, they brought her red and 
white gifts such as kitchen aprons, rolling 
pins, mixing bowls and nutmeg graters. 
. . . Ken Carpenter is making a series of 
shorts as narrator of Unusual Occupa- 
tions for release through Paramount. . . . 
Andy Love, who recently set up here as 
Continuity Editor, has real estate dealers 
from Glendale to Westwood Village on 
the trail of a house to fit his needs. . . . 
Sydney Dixon, Sales, has a hide on which 
are many famous autographs. But it’s a 
Deer hide, not his own. 

AUGUST 2, 1937 


by Kay Barr 

Four established radio personalities who have been graduated 
from “artists” to full-fledged members of the KDKA staff. From 
left to right, Announcer Sammy Fuller, Aneurin Bodycombe, 
musical director; George Heid, production man who sings on 
various programs and em cee’s the Smiles Revwe Thursday eve- 
nings; and Adelaide Lasner, transcription librarian, who handles 
and takes parts in many dramatic programs for the Production 

Four artists frequently 
heard on sustaining pro- 
grams over KDKA have 
become regular employes 
of the station. However, 
they will continue with 
their airings as part of 
their new duties. 

Artists transferred to 
the regular station staff 
from the “artist” classifi- 
cation are Aneurin Body- 
combe, Adelaide Lasner, 

Sammy Fuller and George 
Heid. Bodycombe, as mus- 
ical director of the sta- 
tion, will have charge of 
all matters connected with 
musical programs, such 
as supervision of the mu- 
sic library, the engage- 
ment and scheduling of 
singers for the musical 
programs, and auditions 
for singers. “Red” has 
many achievements to his credit, the most 
recent being the national distinction won 
by his KDKA Choralists, a group of six- 
teen mixed voices, at the Kiwanis Inter- 
national Convention in Indianapolis. 

Miss Lasner assumes the title of trans- 
cription librarian. She is attached to the 
Production Department and coaches, di- 
rects and takes part in many of the dra- 
matic productions of the station. She also 
announces the KDKA Home Forum and 
other programs. Fuller is best known for 
his KDKA Kiddies' Klub and Starlets 
programs, in addition to his own personal 
presentations of songs and patter, work- 
ing single at the piano, Sammy Fuller also 
does his trick as a member of the KDKA 
announcing staff. His duties will not 
change in the new set-up. 

George Heid has been assigned to the 

production staff under Charles Urquhart, 
and will continue with his present pro- 
grams and announcing duties. Heid has 
had long and varied experience in theatri- 
cal and radio fields, and his rich baritone 
voice will be heard more often on KDKA 
and the network. 

i i i 

Sara Boyd, who recently joined KDKA, 
became engaged last month. 

Sara had to work overtime a few eve- 
nings ago on some reports and her boy- 
friend, James King, came to the station to 
take her home. 

Before leaving the Grant Building, they 
went to the deck of the skyscraper for a 
breath of breeze, if any, hundreds of feet 
above the street. And when they came 
down, Sara had a very beautiful new ring 
on the significant third finger. 

Mark Woods Wins Prize 

In RCA Tournament 

A large number of NBC executives 
played in the RCA Invitation Golf Tourn- 
ament for executives of RCA subsidiaries 
at the Wykagyl Country Club, New Ro- 
chelle, N. Y., on Tuesday, July 13. NBC 
Treasurer Mark Woods won an electric 
clock for shooting the largest number of 
par holes — nine — in the special events 

A. Frank Jones of Artists’ Service who 
has managed RCA and NBC golf tourna- 

ments since 1925 was again in charge. He 
reports that sixty members of tbe RCA 
family participated in the tournament and 
that about a hundred were present at the 
dinner during which the presentation of 
prizes was made by John B. Kennedy. 

E. C. Anderson of the License Division 
of RCA won the prize for the low gross 
with a score of 79. 

In the handicap class W. R. Eberle, 
assistant treasurer of RCA, won the low 
net with 123 — 63 — 60. Runner-up for low 
net was J. M. Smith, RCA vice-president, 

by Frank W. Nesbitt 

Listening to a tour up in air condi- 
tioning, we noticed one of the guests was 
particularly impressed and obviously 
awed by the intricacies of the system. Just 
as the party was leaving his expression of 
wonderment gave way to the light of an 
idea as he asked if RCA stood for “re- 
conditioned air.” 

i i i 

0. B. Hanson, chief of the engineering 
staff, left July 16 for a three- week vaca- 
tion. He will pass it aboard his new thirty- 
foot cruiser Phantom. That’s not bad. Our 
boat is forty-two feet, but it, too, is a 

1 i i 

The NBC plant here in New York is 
really pretty remarkable. Just about 
everything works by pressing a button 
or pulling a switch. So automatic is it that 
even the guides are Thurmanstatically 
controlled . . . catch? 

1 i i 

Next to 9G observation there is a small 
room. On the door the number 958. Noth- 
ing else. Throughout the day a radio plays 
softly, continually, bringing in queer, “un- 
firmiliar” programs. Occasionally the door 
will open and a figure dart out — into a 
waiting elevator. Could it be Arch 
Oboler’s office? Or the resting place of 
pencil stubs? We wish the Know Your 
Company department would do something 
about it. 

i i 1 

As the Radio Corporation of America 
improves the equipment for radio trans- 
mission and reception, disturbances are 
disappearing from our loudspeakers. So 
too from the pages of the Transmitter 
STATIC has disappeared. We certainly 
hope that Alan Kent’s swell column will 
be back soon among these pages. That’s 
the kind of interference we like. 

1 1 i 

Recently, at a party, one of the mem- 
bers of the family of NBC was completely 
floored by a flood of questions pertinent 
to broadcasting. He did much more 
squirming than explaining. We don’t 
want to be impudent, but to save him any 
further embarrassment we suggest that 
he drop in to Guest Relations and get a 
complimentary pass for the NBC Studio 
Tour — a ticket for an hour of sugar- 
coated instructions in the fundamentals 
of broadcasting. 

Come and take a studio tour. 

All our guides are sweet and pure; 

T hey will show you behind the scenes 

And give you knowledge by the reams. 






Miss Mary Harrell who came to the 
Central Stenographic Section from San 
Francisco last April has been named sec- 
retary to Maurice M. Boyd, manager of 
the Local Sales Division. 

1 1 i 

Mrs. Josephine Walker who came from 
the Engineering Department of KYW, 
NBC-Red Network outlet in Philadelphia, 
on June 15, to join the Central Steno- 
graphic Section, has been named secre- 
tary to I. E. Showerman, assistant man- 
ager of the Eastern Sales Division. 

Previous to her affiliation with Station 
KYW Mrs. Walker was secretary to Keith 
McLeod, formerly with NBC in New 
York and now production manager of 
WEIL, NBC-Blue Network station in 
Philadelphia. She also has spent over two 
years with Leopold Stokowski as his secre- 

1 1 i 


Miss Helen Goldschmid’s engagement 
to Arthur Gould was announced at an 
informal party at the home of her parents, 
Mr. and Mrs. John J. Goldschmid, at Long 
Beach, Long Island, July 4. 

Miss Goldschmid is in our Program 
Department and her fiance is with the 
Pennsylvania Railroad Company. The 
date of the wedding has not yet been 

1 1 i 


Miss Margaret O’Connor, secretary to 
Vice-President John F. Royal, and Wil- 
liam McCaffrey, formerly with our Ar- 
tists’ Service and now a partner in the 
firm of Hesse and McCaffrey, artists’ rep- 
resentatives, were married at City Hall 
in New York City, July 16. 

A small and intimate luncheon at 
Moneta’s Restaurant, attended only by 
close friends including several members 
of NBC, followed the wedding. 

Mr. and Mrs. McCaffrey are honey- 
mooning at Lake Tahoe, California, and 
are expected back in New York about 
August 15. 

i i i 

John Wagner, formerly of the New 
York Division and now of San Francisco 
Cost Accounting, came East during his 

vacation to be married in Englewood, N. 
J., July 17. 

Mr. Wagner began with NBC in the 
New York Mimeographing Division two 
and a half years ago. A short time later 
he was promoted to D. B. Van Houten’s 
office in Service. From there he went up 
to Cost Accounting; then he was sent to 
San Francisco to inaugurate the Cost Ac- 
counting system there. 

i i 1 

Stork News: 

Miss Emma Weisbecker (Mrs. George 
Kuhn) who resigned from the Program 
Department last March became the moth- 
er of a girl, July 12, 1937. 

1 i 1 

Alfred J. Wies, field engineer, became 
the father of a girl on July 7. 

That makes two for Mr. Wies. The first 
one was a girl. 


Edward Nolen was recently a happy 
cigar-giver-outer in the Engineering De- 
partment. It was a boy. 

i i i 


Tim Gallivan of the Guest Relations 
studio operations staff died in Bellevue 
Hospital at 6:30 P.M., July 18. 

A number of NBCites attended the fun- 
eral services at the Holy Name Roman 
Catholic Church. 

i i i 


Miss Claire Maxwell was transferred 
from Stenographic to the Guest Relations 
Division, July 15, to replace Miss Janet 

Patton, resigned, as secretary to Walter 
B. Davison who is in charge of tour pro- 

i i i 

Miss Lisa Lundin, formerly in the office 
of Walter G. Preston, Jr., manager of 
General Service, has taken the place in 
the Personnel Office vacated by Miss Jane 
Miles who resigned. Miss Miles who was 
secretary of the Athletic Association came 
to NBC a year ago. Miss Lundin came to 
Radio City from her home in Iowa in May. 

i i i 


Herbert Gross of the studio operations 
staff and circulation manager of the NBC 
Transmitter resigns to accept a position 
as secretary-treasurer of a textile firm in 
New York. His excellent batting will be 
missed on our baseball team. 

Herb Gross came to NBC as a page over 
two years ago; later, he became a guide 
in which capacity be distinguished him- 
self with his ability to speak German flu- 
ently. Herb says the most exciting Ger- 
man tour he ever took was the time he 
conducted the officers of the ill-fated Hin- 
denburg through our studios, a year be- 
fore it crashed. On another occasion, at 
the end of the tour, the mayor of Duis- 
burg, Germany, invited Herb to drop in 
and see him if he ever came to Duisburg. 
A few weeks later, during his vacation, he 
did go to Germany and surprised the 
mayor by dropping in. Herb says the 
mayor remembered him and was pleased 
to see him — he was royally entertained 
for two days. 

(Continued on next page) 

f^BC Photo by Sydney Desfor 

Close friends, including several NBCites, drink a toast to the newlyweds, Mr. and Mrs. William 
McCaffrey, at the luncheon, following their marriage Friday noon, July 16. The bride, shown 
in the center with the groom, was the former Miss Margaret O’Connor of Vice President 

Royal’s office. (See Marriages.) 

AUGUST 2, 1937 



by Charles Anderson 

John Flynn, messenger in the Mail 
Room since last October, resigned July 
15, to accept a position with Blackett- 
Sample, Hummert, Inc., advertising 

i i i 

Jack Morrison who joined the Mail 
Room staff in March has resigned from 
NBC to return to his former job of selling 
automobiles in Jackson Heights. 

i i 1 


A new member of the page staff is 
Gerald Vernon, graduate of Colgate Uni- 
versity, class of ’37. He majored in psy- 
chology, likes people and for that reason, 
among others, likes Ins work here. 

He was born in Korea in 1914 where 
his father did mining engineering work. 
For nine years young Vernon traveled all 
over the world with his parents. As a 
child he spoke Korean, French and Span- 
ish fluently. “I can hardly speak any of 
them now,” he added, ruefully. 

i i i 

Nathan R. Lipscomb, who says he is 
“a good Democrat from Greensboro, 
North Carolina,” comes to NBC to re- 
place Julius H. Halas, resigned, as secre- 
tary to N. Ray Kelly, head of Sound 

Mr. Liscomb who has had a year’s ex- 
perience as secretary to an executive in 
the Vick Chemical Company in Greens- 
boro is a graduate of the University of 
North Carolina, class of ’37, and a mem- 
ber of Sigma Chi. 

1 i i 

Austin M. Macdowell has joined Guest 
Relations as quartermaster. He comes to 
NBC from a jeweler’s firm in New York 
where he worked as a watchman for over 
ten years. Mr. Macdowell who lives in 
Brooklyn with his wife is an ex-Navy 
man, having entered the service when he 
got out of high school in 1905. 

i i 1 

C. Parker Ruff, formerly with Sperry 

Gyroscope Co., in Brooklyn, has joined 
the Statistical Department as a drafts- 
man, replacing John Kunick, re.signed. 
Mr. Ruff is a graduate of the University 
of California. At one time he was sports 
writer for his home town paper, Evans- 
ville Journal (Indiana). He still writes 
occasionally for fiction magazines. 

i i i 

The following are new faces in the Cen- 

tral Stenographic Section. 

Miss Lucille Lizotte, formerly secretary 
to the vice-president of Pinaud Incorpor- 
ated, New York, is from White Plains, 
N. Y. She thinks radio is “fascinating.” 

Miss Lucille Anderson who was born in 
New York comes to Radio City from Chi- 
(Continued on Page 11) 

Vacation Shots: 

Billy Stulla, announcer, sends word 
from Buffalo Creek, Colorado, that he has 
managed to snag his trousers several 
times, but as yet no fishes have allowed 
the snagging to concern them. 

Joe Gillespie and your correspondent 
are still telling the home-folk about their 
grand trip East. Joe took some nice pic- 
tures and will send them in soon for the 
vacation-shot contest. 

Studio Engineer Billy Williams has just 
returned from a trip to Grand Lake where 
he practised his golf and tennis game to 
be ready for all comers. 

Glenn Glasscock goes next week from 
the studio engineering staff to go as far 
away from the heat as possible. Possibly 
Pikes Peak. That should be cool enough. 

F. A. Nelson, transmitter engineer, is 
back from a trip to Yellowstone Park, and 
a visit to his mountain cabin at Deckers 
on the South Platte. 

Harold Austin, transmitter engineer, 
braved the heat from a trip to Chicago 
on his vacation. 

“Perry” Peregrine, control supervisor, 
enjoyed the altitude at Woods Lake in the 
Holy Cross National Forest region, 9,300 
feet high. It WAS cool enough. 

Russ Thompson, transmitter engineer, 
is seeing Colorado first. 

Helen Loucks, Traffic, spent her vaca- 
tion time driving around town in her new 
car. She claims she knows how to drive 
it now. 

Ellsworth Stepp, plans to forget the 
Audience Mail Department and search the 
streams of Colorado for a string of flash- 
ing trout. 

Thelma Erickson, Sales office stenog- 
rapher, left for Kansas City to visit rela- 

Ed Sproul, page, is heading for the 
sunny shores of California on his coming 

i i 1 

Woo-woo, I’m an Indian. Lucille Bei- 
deck, stenographer, donned war paint and 
head-dress to take part in the Elk’s page- 
ant held here during their convention. 
During the progress of the show a whole 
tribe of real Indians sat down in front of 
her waiting for their cue to go on. Every 
once in a while one of the Indians would 
turn around to look at Lucy. Finally he 
turned around, extended his hand and 
asked her what tribe she belonged to. 
Well, the red paint saved the day; it con- 
cealed her blush. However, she doesn’t 
like to talk about it. 

Bob Harris is the newest member of 
our announcing staff. He comes from Col- 
orado Springs, Colorado. He’s a member 
of the Phi Delta Theta Fraternity at Colo- 
rado College. Gained his first announcing 
experience at KVOR in Colorado Springs. 

1 1 i 

The golfers are in full swing. Harry 
Long, Sales, took the writer for a trim- 
ming last week and this week. However, 
Derby Sproul, Stan Neal, Verne Andrews, 
and Carl Schuknecht expect to give him 
a run for his money. If everything goes 
well we’ll have a little tournament right 
here among our own staff. Billy Williams 
is in good form to help the engineering 
staff, and Billy Stulla should be able to 
mow ’em down for the announcers. 

i i -f 

Mr. and Mrs. A. E. Nelson spent a 
recent week-end in Estes Park at the Stan- 
ley Hotel, famed for the cool breezes that 
air-condition our Colorado Rockies. 

1 i i 

KOA staff members qualify for mem- 
bership in the Audubon Society. Derby 
Sproul has been conducting a class in 
nature study for several days now. Across 
the street a feathered romance has been 
transpiring between two members of the 
species columbae, commonly known as 
pigeons. Several times during the day they 
can be seen billing and cooing and then 
the male member of the family flies away 
to gather material for the nest which for 
a time was built in the awning above 
Sproul’s window. But they have moved 
two awnings up the street and Derby fears 
they were tempted by some scheming 
landlord with offers of hot and cold run- 
ning water. In order to get them back 
Sproul is going to offer free telephone and 
radio service and the first and last months’ 
rent free. As yet no reply has been re- 
ceived from the pigeons. 

i i i 

Clarence Moore, program director, re- 
fuses to be “dog bait” for anybody’s dog. 
Recently a neighbor’s dog nipped him. 
The aggressive canine’s mistress couldn’t 
believe her Fido capable of such a das- 
tardly deed. She called Mrs. Moore and 
suggested she be called the next time 
Clarence left the house. Then she would 
let her dog out. If he bit Clarence again 
she would take the matter in hand and 
cure him of such habits (the dog. not 
Clarence). Fortunately the dog bit some- 
one else first, putting an end to the test. 




ITION ARE found 


J '31 


BY Walter. [Xmrdsch and Frank 
Black during the inaugural broad- 
Radio City, November n, 1933. 


Published for and by the employes 
of the National Broadcasting Company 
from coast to coast. 

VOL. 3 AUGUST 2, 1937 No. 9 



ARY R. MOLL Associate Editor 


FRANZ NAESETH Circulation 




HAROLD Z. HAKLIK Mail & Messenger 


FRANK C. LEPORE Advisory Editor 

Address all correspondence to: 

Room 284, RCA Bldg., New York 
Circle 7-8300, Ext. 220 


Dear Editor: 

On these frequent rainy and hot lunch 
hours, when you have the inclination to 
go somewhere and flop — to let the rest of 
the world go by — what do you do (or 
what can you do) ? 

This question has not only been raised 
many times but has been the subject of 
animated discussion among NBC em- 
ployes. The concensus of opinion is that 
we should have a lounge, game or what- 
have-you-room, perhaps sponsored by the 
NBC Athletic Association. 

Investigation reveals that companies 
comparable to NBC have such facilities 
for the use of their personnel, which is 
certainly proof in itself of the fact that 
the desire for relaxation is not necessarily 
prompted by instinctive laziness. On the 
other hand, such a recreation room would 
tend to promote harmony among us “fel- 
low workers” and engender a more coop- 
erative spirit in our universal aim — selling 

“Let’s Get Acquainted.” 

Ed. — Paging Mr. McElrath, president 
of the NBC Athletic Association! 

1 i i 

May we use the medium of your col- 
umn to express our appreciation of the 
courtesy shown by A. T. Williams, of 
Engineering, to the guides. Mr. Williams 
has, on several occasions, added to the 
enjoyment of the tour by explaining to us 
in otherwise empty studios the various 
microphone setups and the operation of 
the sliding panels. 

— The Guides in Radio City. 


Several new men have been added to 
the Engineering Department in New York 
during the last month. Their names 
follow : 

Roland W. Jordan, in the Maintenance 
Division comes from KOA, NBC station 
in Denver. He has also worked for the 
Western Electric Company. 

Though just starting at NBC, Melvin 
A. Lewis, field engineer, is no stranger to 
two of our engineers. Before coming to 
Rockefeller Center, Mr. Lewis had con- 
tacted two NBC engineers through his 
private short-wave transmitter. Upon ar- 
rival here Mr. Lewis immediately renewed 
his short-wave acquaintances with Engi- 
neers Dan Whittemore and Ed Wilbur, 
who are also short-wave enthusiasts. 

Before coming to NBC Mr. Lewis had 
been employed by the Western Electric 
Company, De Forest Radio and Station 
WAAT in New Jersey. 

Ten years ago, John E. Holmes was an 
RCA messenger when RCA was located 
at 66 Broad Street, New York, N. Y. 
Today Mr. Holmes returns to the RCA 
family circle as an engineer in NBC’s 
Reference Recording Room. 

The intervening years have been spent 
at school and work. He spent two years 
at Rutgers University and the other years 
working for the Emar Instrument Cor- 
poration and E. V. Brinckerhoff and 
Company, both of New York City, and 
Rangertone, Inc., of Newark, N. J. Mr. 
Holmes also has worked at the RCA short- 
wave station located at Somerville, N. J. 

W. E. Mullaney comes from station 
WINS with seven years’ experience as a 
field engineer. He is a graduate of the 
RCA Institute. 

William A. Irvin, while new to NBC, is 
not new to WEAF. Eleven years ago he 
was associated with that station when it 
was owned and operated by the American 
Telephone and Telegraph Company be- 
for NBC was organized in 1926. 

Mr. Irvin who was formerly with the 
Commercial Radio Sound Corporation is 
in the Maintenance Division. 

The following will be studio engineers: 
Robert Bigwood, who comes to us from 
Station WCAX, Burlington, Vermont 
where he was chief operator; Donald Ab- 
bott, from Station WEAN, Providence, 
Rhode Island; Henry Geist, formerly with 
KYW and WCAU, Philadelphia; Harold 
Luedeke, who lives in Flushing, Long 
Island, formerly worked with the New 
York City Department of Health. 

AUGUST 2, 1937 


The NBC Transmitter salutes these members of the National Broad- 
casting Company who, this month, complete their tenth year of 
continuous service with the Company. 

Vincent J . Gilcher, 
manager of Techni- 
I cal Services in the 

Engineering Depart- 
ment in New York, 
marks his tenth year 
with NBC this 

This young man, 
Vincent J. Gilcher who is a native of 
Jersey City, New 
Jersey, has made one of those proverbial 
meteoric rises in radio broadcasting. He 
became interested in radio as a hobby 
while still in high school. Following his 
graduation from the Dickinson High 
School in Jersey City he attended various 
technical schools including the RCA In- 
stitute where he studied radio engineering 
and the International Correspondence 
Schools for electrical engineering. 

After working for the Thermiodyne 
Radio Corporation and the Priess Radio 
Corporation for several years, he joined 
NBC in 1927 as a maintenance engineer. 
Subsequently he became assistant plant 
engineer and then plant engineer. 

When NBC installed new equipment 
and studios in Chicago in 1929, Mr. Gil- 
cher was placed in charge of the engi- 
neering design and the insulation of the 
studios at NBC’s Central Division plant. 

Engineer Gilcher still lives in his native 
state. New Jersey: he has a home in 
Bogota where he lives with his wife and 
three-year-old daughter, Peggy Ann. 
There he has lots of room for his two 
hobbies — raising bull-dogs and cactus 
plants, samples of which he often brings 
to Radio City to decorate his blue-print- 
cluttered office. 

i i 1 

John M. Flynn, assistant station engi- 
neer at the WEAF transmitter in Bell- 
more, Long Island, completes his decade 
with NBC this month. 

He was born in Long Island City and 

was graduated from 
Bryant High School 
in New York City. 
In 1915 he was ap- 
pointed a special 
student at the 
School of Engineer- 
ing of the U. S. 
Naval Academy at 
Newport, R. I. Two 
years later he re- 

JoHN M. Flynn 

ceived his Ensign’s commission and was 
sent to France for duty. In 1921 he re- 
signed with the rank of Lieutenant. 

After leaving the Navy he joined RCA 
as transmitter engineer at Tuckerton, 
New Jersey, where he spent five years 
nursing Alexanderson alternators and 
tube transmitters. In 1927 he joined NBC 
and worked at the five-kilowatt transmit- 
ter, WEAF, on West Street. He was soon 
transferred to the station’s new fifty-kilo- 
watt transmitter at Bellmore. 

In those days the operation of a trans- 
mitting station was difficult and interrup- 
tions were many. Chief Engineer O. B. 
Hanson, who was a frequent visitor at 
Bellmore used to greet his engineers with, 
“Give us this day our daily breaks.” But 
today there are no more breaks, states 
Engineer Flynn. 

Mr. Flynn is married and has two sons, 
thirteen and fourteen. His hobby is fish- 
ing, and now and then he turns in a good 
game of golf. 

During his ten 
years with NBC Mr. 

Flynn has com- 
pleted numerous 
courses in radio en- 
gineering and oper- 
ation at Pratt Insti- 
tute and Columbia 

Of his depart- 
ment John M. Flynn 
says: “As rapid as 

has been the growth of radio broadcasting 
it is my belief that the development of 
transmitters in the past ten years depicts 
the rapid change more than in any other 
branch of our company.” 

Andrew J. Waddell 

Ten years ago a scrawny young man 
of seventeen left his home in Fitchburg, 
Massachusetts, where he was just gradu- 
ated from high school, and went to New 
York City in search of a job. It did not 
take him long to find one. The then newly 
organized National Broadcasting Com- 
pany at 195 Broadway had a vacancy for a 
messenger boy and Andrew J. Waddell 
got the job. 

A few weeks with NBC, and he decided 
to carve a career for himself in the new 
industry so he studied radio engineering 
at the RCA Institute in the day time. He 
also took up advertising at New York 


After many false starts, the NBC base- 
ball team finally broke its jinx by topping 
its arch rivals, RKO, which ranks second 
in the league, by a score of 4 to 3 in a 
game at the Catholic Protectory, July 17. 

All was comparatively quiet on the 
baseball front until the sixth inning. With 
three men on bases Von Frank (Guest 
Relations) hit a single which brought in 
two NBC runs, making the score 2-0. 
Later George Flood (G. R.) hit a terrific 
triple of over 300 feet to add two runs 
to NBC’s score. 

Von Frank, who was on the mound, 
limited RKO to six hits. 

As usual Dwight G. Wallace, personnel 
manager, was in the bleachers rooting for 
the NBC team. With him were his daugh- 
ter and young son, who helped Pete Bon- 
ardi (G. R.) peg the long ones in from 
the right field. 

The Passing of Marconi 

(Continued from page 1) 
Company. The NBC stations, along with 
hundreds of stations throughout the 
world, were silenced for a minute in honor 
of the great “father of radio” at 1 P.M., 
EDST, July 21st. 

Surviving are Senator Marconi’s widow 
and a young daughter; and three other 
children by his first wife. His only son, 
Giulio, twenty-six, who has been with 
NBC since April (NBC Transmitter, May, 
1937) sailed for Italy upon receipt of the 
news of his father’s death. Young Mar- 
coni is expected to return to New York 
after settling his father’s estate to con- 
tinue his radio apprenticeship with RCA 
and NBC. 

In those days, said Mr. Waddell, who 
is now in the Maintenance Division of 
the Engineering Department in New York 
the Mail Division shared a small room 
with the Audience Mail Section, then 
headed by Adelaide Piana who is still in 
charge, and the Traffic Department which 
was managed by Harry A. Woodman, now 
general manager of KDKA, NBC-oper- 
ated station in Pittsburgh, Pennsylvania. 

There were four other men in the mail 
room besides Andy Waddell; two of them 
are still with NBC, Thomas J. Dolan and 
Joseph S. Sauer, both of the New York 
Traffic Department. 

Mr. Waddell became a page and guide 
when NBC moved from its downtown 
offices to 711 Fifth Avenue, New York. 
After completing his studies with the 
RCA Institute he became an apprentice 
in the Engineering Department. 

Andy Waddell got married two years 
ago. He and his wife live in Yonkers. 




by William S. Rainey 

William S. Rai- 
ney, Manager of the 
Production Division 
in New York, who 
recently returned 
from a European 
tour to view the pro- 
gress being made 
in television pro- 
William S. Rainey gramming abroad 
wrote this brief sum- 
mary of his observations for the readers 
of the NBC Transmitter. 

Of the three countries visited, England, 
Holland and France, we found the former 
to be most actively engaged in the broad- 
casting of television programs. The BBC’s 
television studios and transmitter are lo- 
cated in Alexandra Palace, situated on 
Muswell Hill in North London. This three- 
hundred-foot hill is one of the highest in 

Regular program service is maintained 
daily, except Sunday, from three to four 
in the afternoons and nine to ten in the 
evenings. The evening program is a repe- 
tition of the afternoon program. A typical 
broadcast consists of a variety act or two, 
followed by a short newsreel and then an 
ambitious dramatic presentation lasting 
about three quarters of an hour. This 
presentation may use forty or fifty actors 
in the cast and ten to twelve different 

Several presentations witnessed proved 
to be entertaining. Of unusual interest 
was the televised broadcast of the Wim- 
bledon Tennis matches. The pictures had 
good definition and the play could be 
easily followed. From an engineering 
standpoint, the feat was particularly in- 
teresting because the transmission was 
relayed from Wimbledon to Alexandra 
Palace, a distance of about nine miles by 
short wave instead of by coaxial cable. 
Three mobile trucks were used — one to 
transmit the signal, one as a power plant 
and the third to regulate the control. 

At the present time probably two thou- 
sand receivers have been sold in London. 
Some of these are in department stores 
and other spots where the general public 
may view the regular programs. Sets sell 
for as low as fifty-five guineas — approx- 
imately $285.00. 

The British public apparently are rap- 
idly becoming television fans, and will 
become even more enthusiastic if the price 
of receivers is reduced and programs 

In Holland, television is still in the 


by O. H. Junggren 

“What-a-Man” Hasche, auditor, is a 
man of several trades. It seems that not 
so long ago WGY’s blond cashier got a 
hurried call at 5:30 p.m., from New York 
to get out some “figgers” for Local Sales. 
Well sir, what do you think? He goes 
home, grabs a bite, plays a softball game 
(wins) blows his oompah tuba up to a 
hundred at a band rehearsal, comes down 
and gets the digits out on time— that same 
night! All without the aid of “Chet” 
Rudowski, who’s at Lake Placid on vaca- 
tion. “What a Man!” 

1 i 1 

Kolin Hager returned Monday, July 19, 
from a four-day session at G. E.’s Camp 
Engineering at Association Island, Hend- 
erson Harbor, N. Y. Manager Hager 
served on the entertainment committee. 
He says the cool breezes almost made him 
wish he could stay for a while longer. 
r i i 

Bill Purcell, chief engineer, certainly 
picked himself a swell time to take a 
breather. The first four days of his vaca- 
tion were as hot as we ever want to have 
it. Bill whiled the time away dropping the 
plug for the fish at Lake Champlain. 
i -t 1 

A. 0. Coggeshall, program manager, 
pulls out one of these days for the Maine 
coast and other points east. He’s running 
around with boards and gadgets trying to 
get the engineers to figure out how he 
can get fifteen suitcases in a baggage com- 
partment in his new car which is meant 
for five pieces. 

laboratory, but is nevertheless well ad- 
vanced. Particularly interesting are the 
unique studio lighting facilities devel- 
oped, holding great promise for one of 
the most difficult of television problems. 
Apparently there are no immediate plans 
to market receivers in Holland — the 
Dutch preparing to wait until some prac- 
tical means are devised to finance an 
adequate program service. 

Television in France is in a transition 
period. The equipment is being changed 
over from the mechanical scanning sys- 
tem to the cathode ray tube system, now 
being used in America and England. A 
new television transmitter in the Eiffel 
Tower is being completed and in a few 
months some interesting developments 
should be forthcoming from Paris. 

The engineers have given us a workable 
system. The next problem is to decide 
what will make the most interesting pro- 
grams and how are they to be paid for. 


The third univer- 
sity fellowship of 
1937 for advanced 
study in radio 
broadcasting with 
the National Broad- 
casting Company 
has been awarded 
by the Rockefeller 
General Education H. M. Partridge 
Board to H. M. Part- 
ridge, program director of the New York 
University Radio Committee. The appoint- 
ment is for three months, ending October 

Mr. Partridge, thirty-four, of Hillsdale, 
N. J., is a Bachelor of Science graduate 
and Master of Arts post-graduate of the 
University of New Hampshire. In 1928 he 
received his Ph.D., degree from the 
N.Y.U. Graduate School. Since then he 
has been lecturer on analytical chemistry 
at N.Y.U., and as program director of the 
Radio Committee has directed ten dif- 
ferent series, including one hundred and 
fifty programs, over local stations. He will 
study under Dr. Franklin Dunham, NBC 
Educational Director. 

Royal to Europe to 

Extend Exchange Policy 

John F. Royal, vice, president in charge 
of programs, sailed on the Normandie 
July 14 for a tour of Europe during which 
he will visit England, France, Germany, 
Holland, Switzerland, Italy and the Scan- 
dinavian countries. 

While abroad, Mr. Royal will make a 
detailed survey of international broad- 
casting conditions and will renew the very 
close associations which the National 
Broadcasting Company maintains with 
leading European radio organizations 
such as the British Broadcasting Corp- 
oration and the Reichs Rundfunk Gesell- 

One of the purposes of Mr. Royal’s trip 
is to complete arrangements for an ex- 
tension of NBC’s policy of exchanging 
with foreign broadcasting organizations 
not only programs but personnel. 

The already extensive exchange of pro- 
grams with England, France, Germany 
and other countries will be augmented. 
In addition, steps will be taken to assign 
representatives of NBC as guest personnel 
with foreign broadcasting organizations 
in exchange for guest announcers from 
such nations as England, Sweden and 
Italy, already serving with NBC in this 

AUGUST 2, 1937 



By Louise Landis 

Van Fleming, producer, has returned 
from a ten weeks’ trip abroad during 
which he saw the new King and Queen of 
England, the Paris Exposition, and tele- 
vision as it is being developed by Euro- 
pean broadcasters. 

Mr. and Mrs. Fleming sailed on the 
freighter Moldanger in May and idled in 
leisurely fashion through the Panama 
Canal, returning on the same vessel. In 
Paris they visited the Exposition and 
found it intensely interesting despite the 
fact that it iS not yet completed. They 
reached London in time for the official 
celebration of King George’s birthday and 
witnessed the inspiring Trooping of the 
Colors ceremony. At the British Broad- 
casting Corporation they saw the newest 
developments in television — “1 still think 
the American results, even in their pres- 
ent stage, are more desirable,” Van says. 
He advocates a freighter trip as a perfect 
vacation for a tired radio producer — no 
social life aboard; nothing to do but rest. 

Single unpleasant feature of the trip — 
a Paris burglar stole Mrs. Fleming’s sable 
scarf, and the Surete, despite its tradi- 
tional prowess, hasn’t located it. 

i 1 i 

San Francisco has a feminine producer 
pro tern. 

She is Anita Bolton, pretty assistant to 
Jennings Pierce, in charge of agricultural 
broadcasts. While Pierce is vacationing in 
the high Sierras Anita is carrying on for 
him, producing the western Farm and 
Home Hour daily. 

New Washington Studios 

{Continued from page 1) 

The construction of these studios is 
similar to that of the Radio City studios. 
Extreme care has been taken in sound- 
proofing them. Modern developments 
have given the announcer a streamlined 
control box built on the order of a speak- 
er’s rostrum. A loud speaker and a clock 
of the latest design also are housed in the 
new announcer’s panel. 

Ventilation and air conditioning are 
provided by two giant plants located on 
the roof of the building. The whole sys- 
tem works by thermostatic control. 

All the engineering and technical de- 
velopments in the new studios were 
worked out under the personal supervi- 
sion of 0. B. Hanson, chief engineer, who 
supervised the NBC constructions in 
Hollywood and Radio City. His represent- 
atives in the work have been Thomas H. 
Phelan and J. Gordon Strang. 

yan, bride of Charles Runyan, staff or- 
ganist, who is in the Northwest on a be- 
lated honeymoon tour of Crater Lake, 
Mount Hood and other spots in which 
Runyan has found inspiration for a series 
of musical sketches. . . . June Shaw, in 
charge of program schedules in the Press 
Department, who is at Pinecrest in the 
Bret Harte country. . . . Sophie Dunich, 
Press typist, who also picked a mountain 
site for her holiday. . . . Wallace Ruggles, 
sound-man, and Warren Andresen, studio 
engineer, who spent part of their vaca- 
tions together, in Hollywood, shooting 
miles of color film. . . . Nell Cleary, of the 
Continuity Acceptance Department, also 
Hollywood-bound for a fortnight. . . . 
Norma DeValle of the Mimeograph De- 
partment, who is dividing her holiday into 
a series of trips. . . . 

1 i i 

Announcer Archie Presby, who bur- 
lesques a staid concert commentator on 
Bughouse Rhythm weekly, has to be seri- 
ous part of the time for the next month, 
as he is m. Crosscuts from the Log o’ 
the Day during Laurance Cross’s vaca- 
tion. . . . 

1 i i 

Press Manager Lloyd E. Yoder per- 
formed his annual feat of ridin’ herd on 
a bus-full of radio editors and radio ar- 
tists who were guests of honor at the 
Salinas Rodeo July 16 ... he has been 
General Chairman of Radio Day ever 

These innovations in broadcasting in 
the nation’s capital are a far cry from the 
old methods used in 1923 when WRC was 
opened by RCA, and even in 1926 when 
WMAL sent out its first program. The 
latter station was leased by NBC on 
March 1, 1933, to become the Washing- 
ton outlet for the NBC-Blue Network. 

In connection with the opening of the 
new broadcast center, Kenneth Berkeley, 
general manager of WRC and WMAL, 
said: “Our new studios . . . represent the 
latest step in our constant endeavor to 
give Washington, through our two sta- 
tions, the very best in broadcast service.” 

In establishing these two network sta- 
tions in Washington, the National Broad- 
casting Company has kept uppermost in 
mind the fact that these stations should 
have a local identity also, and should be 
devoted to the service of the people of the 

since the Rodeo Committee instituted one, 
several years ago . . . day before the event 
Mr. Yoder acquired a beautiful new De 
Soto in an elusive shade which bears the 
wealthy-sounding title of “Sable.” . . . 


Two new faces in the Typing Division 
presided by peppy Jo Elletson: Lois 
Reedy and Betty Milligan. 

1 1 i 

Regretful goodbyes will be said July 
31 to Ward Byron (S. Ward Byron on his 
checks) who produces Bughouse Rhythm 
as well as a good deal of studio humor 
that audiences never hear. . . . The fare- 
wells will be regretful because Ward will 
be missed, but congratulations will be in 
order, too, because rumors are that the 
job that Jured him away from NBC for 
the first time in twelve years is one of 
those big opportunities that don’t come 
too often ... it is with the Music Corpora- 
tion of America, in Hollywood, which 
Ward joins as studio consultant in a new 
unit being organized there. 

Ward is a real NBC veteran, as he 
joined the WEAF staff in 1925, and ex- 
cept for a brief spell when he handled 
the Wheatena program, Billy Bachelor, 
has been affiliated with NBC ever since its 
formation. Lots of good wishes will go 
with Ward when he leaves, even if your 
correspondent does mutter a doggone-it 
or two on-account of now she never will 
get that beat on the big Ward Byron 
romance story ! 

i i i 

Bessie Atkinson of telephone switch- 
board and never-failing wit, never forgets 
a friend. . . . Learning that the San Fran- 
cisco Examiner, whose switchboard she 
left to join NBC, needed another player 
on its soft-ball team Bessie joined-up and 
may be seen tossing hard ones with a soft 
ball almost any Friday . . . we’ll have a 
picture of her in her snazzy new uniform 
for the next issue. 

i i -t 

Speaking of pictures, the Transmitter 
started something when it ran that double- 
truck array of execs as they used to be 
. . . the San Francisco News promotion 
manager saw a copy of our magazine, 
chuckled over the baby pictures and or- 
dered a similar series of San Francisco 
business men to start right away. . . , 
V. P. Don E. Gilman, whom he visited 
with a plea to use the photo he had seen 
in the Transmitter, hasn’t said yes, yet, 
but may let him use it. 



by Edward B. Hall 

John A. Holman, general manager of 
WBZ & WBZA, has been named on a 
committee of distinguished Bay State 
executives who will endeavor to stimulate 
the absorption of the unemployed by pri- 
vate industry. His appointment gives NBC 
a leading role in radio’s contribution to 
the enterprise organized by James Roose- 
velt, the President’s son and secretary. 

1 i -r 

John F. McNamara, WBZ’s vacationing 
program manager, writes from Dublin 
that his European jaunt is proving im- 
mensely enjoyable. Taking a busman’s 
holiday in Dublin, he visited the principal 
broadcasting station, where he was hos- 
pitably entertained by Dr. Kiernan, the 

i i i 

Others on vacation from WBZ are Cleon 
B. White, manager of Artists Service, at 
his summer home in Bridgewater, N. H. 
. . . Norman E. Whittaker (Sales), 
sojourning with his recent bride, the 
former Alfreda Carlson (ex-WBZ staff) 
at Centre Harbor, N. H. . . . Harry D. 
Goodwin (Promotion and News), recum- 
bent on the Marshfield dunes. . . . An- 
nouncer Arch MacDonald, at his home in 
Warwick, R. I. . . . Jameson S. Slocum 
(Sales), getting acquainted with his latest 
accession, a farm in Holderness, N. H. . . . 
Miss Evelyn Billet (Sales), somewhere on 
Cape Cod. . . . Mrs. Grace Edmonds 
(Hostess) still unreported on her motor 
tour of the West and South. Several staff 
members have gallantly come forward 
with offers to conduct a searching party. 

i i i 

While on the subject of vacations, 
Arthur (Special Events) Feldman has 

been assigned to make a survey of New- 
port in preparation for broadcasts of the 
America’s Cup yacht races. He will later 
assist NBC announcers at the finish line. 

i 1 i 

Wandering recently through Radio 
City, Doris Tirrell, WBZ organist and 
former accompanist of Gospel-Singer 

Edward MacHugh, encountered her old 
friend and fellow musician, Alden Edkins. 
Mr. Edkins, a WBZ alumnus, graciously 
escorted Miss Tirrell on a grand tour of 
the studios. 

Announcer Charles A. Nobles is boning 
up on his football in anticipation of forth- 
coming auditions for a series of local col- 
lege broadcasts. With characteristic re- 
ticence Charlie has refused to confirm 

persistent rumors that he was All-Ameri- 
can waterboy at Cornell in 1928. 

i 1 i 

Under the direction of Plant Manager 
Dwight A. Myer and Chief Supervisor 
Robert G. Duffield, the task of re-wiring 
and modernizing the WBZ Control Room 
progresses apace. John 0. Felmly of West- 
inghouse has been drafted from Pitts- 
burgh to assist the local staff. 

i i i 

Keyes Perrin, new WBZ announcer, 
comes to radio from the stage. Prodigy of 
a veteran theatrical family, Keyes made 
his Broadway debut at the age of eleven. 
During his early ’teens he starred as a 
juvenile with such headliners as Robert 
Warwick and Frank McHugh. Now only 
twenty -one (and recently married), he 
has already had two years experience in 
radio at Albany, Providence and Spring- 
field. A capable all-round announcer, 
Keyes excels on news. 

i i i 

Prentice (Pete) Greene of the WBZ 
Little Show band becomes the first Boston 
NBCite to boast possession of a privately 
owned airplane. His new cabin mono- 
plane finally arrived at the airport, after 
Pete had spent anxious days scanning the 
horizon. Maestro Rakov gloomily predicts 
Pete’s arrival for rehearsal one of these 
days via the studio skylight. 

1 i 1 

Another staff member who has been 
gaining altitude at this particular airport 
is newcomer Frank R. Bowes (Sales), 
whose enviable record during the past six 
months calls for honorable mention. 

1 1 i 

Robert E. (Bob) White, Program Di- 
rector of WBZA, has discontinued his 
weekly drama classes to develop talent for 
the WBZA Players until September. The 
popular Friday-night series has attracted 
hundreds of aspirants from the Connecti- 
cut Valley area. 

i 1 -f 

“Life is earnest” ... at WBZ. Authority 
for this somewhat revolutionary statement 
originates from one of the hotel elevator 
boys, overheard instructing his vacation 
substitute : “It’s a cinch to spot them radio 
people on the fifth floor — they’re all so 

i i i 

Evtry member ot NBC is o r epor ter oi his news- 
magatine, the NBC TRANSMITTER. 

Send your prise photographs to the Photo Con- 
test before August 17, 


What with vacations falling so thick 
and fast — here’s for letting you all in on 
what a few more of the New York folks 
are doing . . . George McElrath took his 
family car AND the family for a little 
4400-mile jaunt to the Black Hills around 
Rapid City, South Dakota . . . Contrary to 
previous reports that they had already 
hauled anchor. Jack M. Greene and John 
Bachem still have to point the nose of 
Greene’s 35-foot, auxiliary sloop, Con- 
stance Mainewards . . . Leonard Brad- 
dock, back from a week’s motor trip 
through New England and Canada said 
“Little or New York isn’t such a bad 
place after all” . . . Mark Woods spent 
most of his vacation at Lake Hopatcong 
in New Jersey . . . Grace Ballou didn’t 
take her vacation, but she did return, re- 
cently, as good as new — but minus her 
appendix . . . Jack Anderson took himself 
to Cape Cod . . . Gordon Mills, the Mrs. 
and the baby to Rochester, New Hamp- 
shire . . . Isabella Hurst, motoring 
through Canada . . . Frank Breslin to his 
cabin up near South Kingston, New York 
. . . Helen Winter up to the top of one of 
the Poconos . . . Vance Babb to Bigwin Is- 
land, Ontario... Nancy Baird to Guatemala 
. . . Helen Guy off to Point Pleasant, New 
Jersey with her husband . . . and Cecile 
Cummings, back from Yurrop, said she 
liked the Montparnasse section of Paris 
the best. ... ^ ^ ^ 

This is one of those “might-have-hap- 
pened-to-you” affairs. Frank Lepore, 
former editor of The Transmitter, and a 
pal, riding in the pal’s car one night. A 
misjudged turn, causing rear wheel of 
said car to go over the curb. A big cop, 
seeing all, knowing all, blowing one big 
whistle. He approaches car, gun drawn. 
No explanations accepted. Frank ordered 
to the back seat, cop sits in front. Keeps 
gun drawn. A quick drive to police sta- 
tion. Car registration missing from car. 
Driver’s license in another suit. Pal held 
at station until Frank returns from search 
for missing license. Frank finds no-one at 
home. Forced to climb through fire-escape 
window. Gets license and back to station. 
Elapsed time, three and a half hours. Ex- 
planations. Profuse apologies by police. 
Reason — car, exact style and color, 
manned by two men dressed exactly like 
Frank and pal stolen an hour earlier. Cop 
just on his toes hoping to “get his man.” 


AUGUST 2, 1937 



by William E. Lawrence 

The entire NBC Chicago staff is deeply 
concerned over the condition of Alex 
Robb, assistant manager of Artists’ Serv- 

Alex has been in the Passavant Hospi- 
tal since July 2, the night of a serious 
railway accident in which he suffered dan- 
gerous internal injuries. He was journey- 
ing home from the studios preparing to 
leave on his vacation. His brother-in-law, 
who was riding with him on the train 
when the mishap occurred, provided an 
ironic but tragic twist to the incident when 
he dropped dead at his desk a few days 
after being released from the hospital 
after a week’s observation. Because of the 
close, personal relationship between the 
two, Alex’s improvement was retarded for 
a few days, when he was told of this. At 
press time, however, he has been dis- 
charged from the hospital and is definite- 
ly on the mend . 

i 1 i 

Some of the more prankish members 
of the Chicago staff are receiving consider- 
able amusement these days by suddenly 
asking Ruth O’Connor of Continuity to 
“strike a pose.” Those who do not know 
of Ruth’s enrollment in a prominent mod- 
eling school begin to wonder when Ruth 
is seen in the corridors with hands grace- 
fully outstretched in various nymph-like 
poses. y ^ ^ 

Regarding the replacement of A1 Bark- 
er in Continuity your correspondent was 
informed that the avalanche of mail he 
received in connection with his Don Wins- 
low of the United States Navy script com- 
pletely covered his desk and rapidly 
began filling the entire Continuity De- 
partment. His co-workers could not, ob- 
viously, put up with this condition and so 
set forth to remove the letters. When the 
office was completely cleared it was found 
that script-man Barker had been inadver- 
tently removed also, necessitating his re- 
placement. William C. Hodapp, who is 
doing the shoe filling, is a native of Ken- 
tucky and has done free-lance radio writ- 
ing, play writing, and for three years 
taught dramatics at the University of 
Indiana. Among these accomplishments 
he also possesses the distinction of coming 
from Kentucky and not being a Colonel, 
although there is much talk of mint juleps 
and Kentucky Derbies. 

i 1 i 

Page John Lagen has already had a 
one-half-hour dramatic script produced 
on a local station with several more on the 
fire. ^ ^ ^ 

Frank E. Colder, former studio engi- 
neer, has been transferred to the Night 
Traffic Department as supervisor, replac- 
ing John O’Neill, who is resigning be- 
cause of ill health. 


(Continued from Page 5) 
cago where she worked for Swift and 

Mrs. Beatrice Hurlbut comes from El 
Paso, Texas, where she was secretary to 
State Senator H. L. Winfield. This is her 
first trip to New York and she thinks 
Radio City is “overwhelming.” 

At one time Mrs. Hurlbut was a public 
stenographer in the Hotel Paso del Norte 
in El Paso and in that capacity she met 
many celebrities and great men. She re- 
members taking dictation from Admiral 
Richard Byrd, Herbert Hoover, Webb 
Miller, Courtney Riley Cooper and A1 
Jennings. She says ex-President Hoover 
was very pleasant but not as exciting as 
A1 Jennings, one-time bank robber who 
was pardoned from his prison term by 
President McKinley and who later ran for 
governor of Oklahoma but lost by seven 

Mrs. Hurlbut also has had some experi- 
ence as a radio actress over station 
KTSM, El Paso. Once she played the 
part of a woman who was captured and 
scalped by Indians. 

i i i 

Miss Josephine Anthony of the New 
York Public Library is pinch-hitting in 
the General Library for Miss Mildred Joy 
who is vacationing in Europe. 



Mrs. Claudine Macdonald, writer, pro- 
ducer and announcer of programs for 
women, who has a penchant for unusual 
vacations, left July 20th for what is gen- 
erally conceded as the most original and 
coolest vacation among NBCites this sum- 
mer. Equipped with two sets of clothing 
— one for summer and the other for win- 
ter wear — she deserted New York’s siz- 
zling sidewalks for the wilds of the Arctic 
region in the northwestern corner of 

Mrs. Macdonald went by train to Ed- 
monton, Alberta, and from there, weather 
permitting, she was to go by plane and 
freighters on the Mackenzie River to 
Labine Point on Great Bear Lake. There 
she will be the guest of the only white 
woman — the wife of the superintendent of 
the Eldorado Mines (radium) — in that 

Mrs. Macdonald, the third known wo- 
man to penetrate that cold region, plans 
to visit Eskimo villages and hunt caribou 
during her stay there. 

1 i i 

Win two tickots to your locol thoatrox-oend your 
iracotion pictures with identifying captions to the 
NBC transmitter's Photo Contest* 

A messenger stopped at the reception 
desk on the nineteenth floor the other 
morning, and left a package to be deliv- 
ered to one Fort Dearborn. After a dili- 
gent search among the list of employes it 
was finally decided by Page Charles 
Whipple that Announcer Fort Pearson 
was meant. Just another instance of the 
efficiency of the Page Staff. (Adv.) 

i i i 

J. Ernest Cutting of Artists’ Service 
has returned to his office, in Radio City, 
after spending several days looking over 
the summer playhouses in Cape Cod for 
radio talent. 


Miss Jeanne Bradley, Personnel, and 
her husband, Allan Cassidy, were the 
happy victims of a surprise party given 
in their honor on the occasion of their 
recent marriage (NBC Transmitter, 
June, 1937) by George M. Nelson of the 
Personnel Office at his apartment on Fifty- 
Fifth Street, New York, July 10. 

The buffet supper which Mr. and Mrs. 


Golder, before joining NBC, was chief 
engineer of the Affiliated Broadcasting 
Company, regional network organized in 
Chicago last year by Samuel Insull. 


Rumor has it that Sound Effects man 
Mike Eisenminger will soon hear the wed- 
ding bells tinkling in his ear. 

Cassidy expected to be a small dinner 
party was well attended by a number of 
NBCites including the entire staff of the 
Personnel OfiBce. 

Mr. Nelson’s party, later in the eve- 
ning, developed into a progressive affair 
which was continued at Assistant Person- 
nel Manager Joyce Harris’s flat, in the 
same building. 

When they went home the newly-weds 
were laden with wedding gifts from their 
NBC friends. i i i 

Henry T. Hede of Purchasing has re- 
turned from his vacation at Niagara Falls 
and Mackinac Island, Michigan. Mrs. 
Hede accompanied Mr. Hede on what he 
called their second honeymoon. 


FIRST PRIZE goes to this picture of the back of the statue of Atlas 
in front of the International Building in Rockefeller Center. The 
spires in the background are of St. Patrick’s Cathedral. Roy V. 
Berthold of the N. Y. Statistical Department will receive the prize — 
two tickets to any theatre in New York City. 

“.SHORE LINE,” taken in Puerto Rico during his recent vacation, 
was submitted by 0. H. Junggren of the Press Department in WGY 
Schenectady. It takes the third prize this month — a pass for two to 

L U D E ” was sub- 
mitted by Charles E. 
McCurdy of the Sta- 
tistical Department 
in New York. The 
judges awarded the 
second prize, two 
tickets to the Radio 
City Music Hall, to 
this interesting study 
of New York life. 

“STRIKE” receives Honorable Mention. This unusual picture was taken by Engi- 
neer Howard E. Wheeler of WGY Schenectady. He didn’t say who got the strike. 


1. Prints must be no smaller than 2y<i x 4" (the larger the 
better). Negatives cannot be accepted. 

2. Captions are desirable. 

3. Name, stations and department must appear on the back 
of photograph. 

Pictures will be judged on composition and subject matter. 
Judges are Ray Lee Jackson and William Haussler. Decisions 
are final. All entries will be returned but the NBC TRANS- 
MITTER will not be responsible for those which are lost. 
Entries for September contest must be in by August 17. 


VOL. o ALIOUST Hi, 10 -I 7 NO. 10 



Leslie W. Joy, station manager of K\ W. 
NBC station in Philadelphia, announced 
the appointment of John S. K. Hammann, 
former national sales representative for 
NBC in Philadelphia, as sales manager of 
KYW effective August 2. 

Mr. Hammann has been with NBC since 
1933 when he joined the Eastern Sales 
Division in New York where he remained 
until September 1936. From Radio City 
be went to Philadelphia to become the 
Company’s sales representative for the 
South. Previous to NBC he spent ten years 
as sales representative for various pub- 
lishing firms in New York; he was with 
the Scientific American, Better Homes and 
Gardens, and Popular Science Monthly 

Jack Hammann is a native of New Jer- 
sey where he attended the Plainfield High 
School. The salesman in him manifested 
itself in his early ’teens when he started 
selling the Saturday Evening Post to the 
housewives in his neighborhood. Later, 
while still in school, he worked as a clerk 
at neighborhood stores on Saturday eve- 

When he went to New York City he 
entered Columbia University where he 
studied advertising and business adminis- 
tration in the evenings for three years 
while working in the publishing business. 

During the War Mr. Hammann went 
overseas with the 105th Field Artillery of 
the 27th Division. 

In 1924 he married Miss Janette King, 
daughter of the late Professor King of 
W'abash College, Crawfordsville, Indiana; 
and is now the father of two youngsters, 
Bob, ten, and Barbara, four. 

European Announcer 

Joins NBC As Guest 

Lisa Sergio, whose English and French 
radio programs over 2RO. short-wave 
station in Rome of the Italian Broadcast- 
ing Cotnpany. have won for her an 
outstanding position in international 
broadcasting, recently arrived in ber 
mother's native land, America, to make 
a study of American radio and to act as 
guest announcer of the National Broad- 
casting Company. ^ 

Miss Sergio’s association with NBC 
constitutes another step in NBC’s policy 
of exchange of personnel with the broad- 
casting organizations of foreign countries. 
In furtherance of this policy, designed to 
strengthen friendly relations in interna- 
tional broadcasting, there have already 
been exchanges between NBC and Eng- 
land, Sweden and Italy. 


The Voice of 2RO 

Miss Sergio, well-known in Europe as 
‘‘The Voice of 2RO,” has since July, 1933, 
been in charge of the English and French 
news and special events broadcasts of 
EIAR, the Italian Broadcasting Com- 
pany. In this capacity, she developed a 
service of Italian news broadcasts, organ- 
ized educational programs and created 
the American Hour which is broadcast 
daily from Rome to North America. 

Miss Sergio has severed her connection 
with EIAR in order to spend some time 
in the homeland of her mother who, be- 
fore her marriage to Signor Sergio, was 
Margaret FitzGerald of Baltimore. While 
in New York, she will be with her aunt. 
Miss Alice FitzGerald, who was chief of 
the American Red Cross Nursing Service 
in France during the World War. 

(Continued on Page 3) 


■At its last monthly meeting, held in the 
Client’s Room in Radio City on August 2, 
the members of the NBC Athletic Asso- 
ciation who were present, unanimously 
elected Grace Johnsen of the General Ser- 
vice Department secretary of the Associa- 
tion, succeeding Jane Miles who resigned 
from the Coni[)any last month. 

Following the election of Miss Johnsen 
several chairmen of different sports made 
reports on the plans for or progress being 
made by the tennis, baseball, and pistol 
and rifle shooting groups. 

Tennis Team 

Engineer Jarrett L. Hathaway, chair- 
man of tennis activities, reported that, al- 
though little progress had been made in 
organizing on a big scale all tbe NBC 
tennis enthusiasts because of the difficulty 
in getting reasonable rates for the use of 
tennis courts in Manhattan, a small group 
of excellent NBC tennis players has been 
organized to represent NBC in tourna- 
ments with other companies. 

After a heated debate brought about by 
members of the A. A. who insisted that 
tennis appropriations be used in securing 
tennis courts for tbe use of all the A. A. 
members before giving financial support 
to the few comprising the NBC team, Mr. 
Hathaway secured a majority vote grant- 
ing the NBC tennis team appropriations 
to defray expenses incurred in its partici- 
pation in the Entertainment League this 

To satisfy the faction which clamored 
for cheap facilities for any member who 
wished to play tennis, it was decided that 
(Continued on page 7) 


Secretary of NBC Athletic Association 




Introducing — JOHN A. HOLMAN 

The career of John A. Holman admir- 
ably illustrates one of Ralph Waldo 
Emerson’s favorite maxims: that success 
is to be achieved only through pursuance 
of one’s proper calling. For the present 
general manager of the NBC Managed 
and Operated Stations WBZ and WBZA in 
Boston and Springfield, Massachusetts, 
began his rapid ascent to the top only 
after three fruitless attempts at barking 
up the wrong tree. 

Filial duty rather than faulty judgment 
may be held responsible for the young 
Chicagoan’s initial mistakes in choosing 
a vocation. For the senior Holman, deter- 
mined that one of his three sons should 
become an accomplished musician, elect- 
ed John to immortalize the family name. 
No sooner had he completed his formal 
education in Chicago schools than a violin 
was thrust into his unwilling hands. Then 
began four interminable years of intensive 
tutelage under a Polish virtuoso with long 
hair, an artistic temperament and bound- 
less enthusiasm for cognac and counter- 

Aesthetically, the experiment was a 
fiasco. As Mr. Holman puts it. “The anat- 
omical origin of violin music was never 
so apparent. My best efforts only made 
the tortured catgut shriek!” 

The senior Holman, in part relenting, 
compromised on a vocal career for his 
son. This second venture proceeded with 
somewhat happier prospects of success. 
Young Holman exhibited reasonable 
promise— had even given a recital or two 
at Hull House — when a throat ailment 
forced him to abandon singing. And that 
effectively put the quietus on the artistic 
aspirations of Holmans, pere et fiis. 

Rejected by Army 

The young man’s next move was a far 
cry from wooing the Muse. Perhaps that’s 
why he chose it. At any rate, he studied 
for four years at a military academy in 
Washington, seeking a commission in the 
United States Marine Corps. But after 
passing all other requirements, he was 
denied a lieutenancy because of defective 

That is, he was denied a peace-time 
lieutenancy. They told him they would be 
glad to accept him in the event of war . . . 
a fine distinction, puzzling to the layman. 

Returning to the Middle West a mere 
civilian, Mr. Holman applied for a posi- 
tion as subscription salesman with the 
Michigan Telephone Company. The job 
lacked glamour and gold braid perhaps, 
but it was actually the beginning of a 

General Manager of WBZ & WBZA 

career for young Holman. That was in 

Subscription Salesman Holman took an 
energetic interest in his new work, dili- 
gently studied the technical aspects and 
engineering problems of telephone com- 
munication. His employers, not failing to 
perceive his ambition and recognize his 
ability, promptly appointed him commis- 
sioner of Gratiot County. Only a few 
months later he worked himself up to the 
position of company manager at Lansing. 

When the War came Mr. Holman im- 
mediately tried to enlist in the Marine 
Corps — no doubt bent on hounding offi- 
cialdom for that long-promised lieuten- 
ancy. But the War Department had other 
plans for him. They preferred to utilize 
his engineering experience in the Signal 
Corps. Hence, by arrangement between 
the Chief Signal Officer and the Michigan 
Telephone Company, he was assigned to 
manage installation of telephone systems 
at army training camps. By the conclusion 
of the War he had become the telephone 
plant engineer on the staff of the Chief 
Signal Officer of the Army at Washington, 
D. C. He now holds the rating of Captain 
in the U. S. Signal Corps Reserve. 

Tries Radio 

His first professional brush with radio 
occurred in 1922 when as Ohio represen- 
tative of the American Telephone and 
Telegraph Company he participated in a 
successful legal battle against certain 
manufacturers who had usurped company 

In 1924, A. T. & T., having resolved to 
explore the yet unpredictable possibilities 
of radio, Mr. Holman was appointed man- 
ager of broadcasting and assigned to 
direct the company’s newly-built experi- 
mental station, WEAF, New York. 

It was an era of feverish development 
in the still embryonic industry. Almost 
every day produced new problems, new 
discoveries, with attendant changes in pol- 
icy and procedure. The life of a station 
manager at the time was at once romantic 
and precarious. Yet if occasional mis- 
takes were made, steady progress was 
achieved, and John Holman as manager 
of WEAF played a vital role in the devel- 
opment of radio broadcasting as we know 
it today. One of the historic landmarks of 
his administration was the establishment 
of the first network, connecting WEAF 
and Colonel Edward H. R. Greene’s 
WMAF at South Dartmouth, Massachu- 

But all was not serene at WEAF as the 
exigencies of broadcasting came to con- 
flict more and more with ultraconservative 
A. T. & T. policies. Mr. Holman realized 
that to build and hold his audience it was 
essential to compete with rival stations in 
the presentation of spectacular public 
events. Broadcast descriptions of prize 
fights, automobile races and baseball 
games — though vital to the survival of 
WEAF — did not set well with the Tele- 
phone Company’s sense of official pro- 

Gives Up Radio 

Actually, both sides were right. Soon 
the Telephone Company realized that it 
was working at cross purposes with itself 
in attempting to maintain conservative 
policies and at the same time fulfill the 
requirements of radio broadcasting. Mr. 
Holman himself, one of the first to recog- 
nize this fact, reluctantly recommended 
that A. T. & T. abandon WEAF. This was 
done in 1926. 

For six years thereafter Mr. Holman 
held various posts with the Telephone 
Company, ultimately achieving the highly 
responsible position of district manager 
for the New York Telephone Company. 
Nevertheless, he could not escape a grow- 
ing conviction that he had made an unfor- 
tunate choice in relinquishing the fertile 
field of radio. 

In 1933 an opportunity to return to 
broadcasting presented itself. George Mc- 
Clelland, Mr. Holman’s former assistant 
at WEAF and subsequently a vice presi- 
dent of the National Broadcasting Com- 
pany, invited Mr. Holman to join him as 
partner in the formation of a national net- 
work to compete with NBC and CBS. He 

The bold venture collapsed in April of 
1933 when certain financial sponsors 
failed to fulfill their agreements. Mr. Hol- 
(Continued on Next Page) 

AUGUST 16, 1937 



by Bob Dailey 



David Sarnoff, president of RCA and 
chairman of the board of NBC, sailed 
August 5 for Salzburg, where he will con- 
fer with Arturo Toscanini, the celebrated 
conductor, on the series of concerts the 
Maestro will present under auspices of 
NBC in the Fall. He will be joined in 
Salzburg by members of his family who 
preceded him to Europe. 

Later Mr. Sarnoff will travel in several 
European countries, studying develop- 
ments in television. 

European Announcer 

Joins NBC As Guest 

(Continued from Page 1) 

Though born and educated in Florence, 
Miss Sergio has since her early ’teens 
been closely associated with things Amer- 
ican. At seventeen, she was editor of the 
Italian Mail, of Florence, the only Eng- 
lish newspaper in Italy. Then, for several 
years, she worked with American archeol- 
ogists on research at Minturno and else- 
where in Italy. 

When her unusually fluent command 
of English came to the attention of officials 
of EIAR, she was invited to broadcast in 
English. Within a short time she was in 
complete charge of news broadcasts, per- 
sonally taking care of all English and 
French programs and directing programs 
in German, Spanish, Portuguese, Arabic, 
Czech, Rumanian, Bulgarian, Greek, Jap- 
anese. Chinese, Croatian and Hindustani. 

John A. Holman 

(Continued from Page 2) 
man, now definitely committed to broad- 
casting. was appointed one month later 
to his present position as general mana- 
ger of the Blue Network outlets in Boston 
and Springfield. 

Joins NBC 

During the past three years Mr. Hol- 
man has effected a judicious reorganiza- 
tion of the New England stations, bring- 
ing big gains in audience, coverage and 
prestige. Among the many stimulating 
policy reforms instituted by him may be 
mentioned the development of strong local 
programs, emphasis on news and special 
events — and a wholesome antipathy to 
broadcasting “talks” by the near-great. 

Mr. Holman’s interests are varied and 
wide in scope. He is a member of the 
Program Council of the Boston Rotary 
Club, the Publicity Committee of the Com- 
munity Federation of Boston, and the 
Scituate Country Club. He is also director 
of the Advertising Club of Boston and 
vice president of the Scituate Drama Club, 

Eddie Leonard, head of*WTAM’S engi- 
neering staff, stepped behind a microphone 
recently, for the third time in his long 
radio service, as the central figure in an 
incident dramatized as a tribute to 

It was on the Northern Lights program 
broadcast by WTAM to the NBC-Red Net- 
work each Thursday night that Mr. Leon- 
ard appeared. Waldo Pooler, producer of 
the broadcast, dramatized an incident that 
took place when Mr. Leonard was working 
as a radio construction engineer aboard 
the ship Opelika tied up in South Shields, 

He heard Madame Melba singing from 
a station in Chelmsford, England, 240 
miles away, to set the record in 1920 for 
long distance reception of a regularly 
scheduled program. 

The Northern Lights program, dedica- 
ted to listeners in the Far North, saluted 
the memory of Inventor Marconi in giving 
radio to men and women isolated in the 
woods of Canada and Alaska. 

i i i 

Sports recreation at WTAM has taken a 
new form. Women employes are utilizing 
their lunch hours to play deck tennis on 
the roof of the building which houses 
WTAM. The daily pastime, inaugurated 
by Program Secretary Edith Wheeler. 
Manager’s Secretary Mildred Funnell, 
Singer Marian Nadea and Broadcaster 
Jane Weaver, brings many spectators to 
the windows of surrounding buildings. In- 
cidentally, the girls even dress the part 

when playing — they wear shorts. (See 

1 i i 

Several dealers in trotting horses have 
been around to see Tom Manning. Rumors 
are prevalent that Tom wants to own his 
own horse since driving some of the Grand 
Circuit competitors in his recent network 
special events broadcast. 

i i i 

Considerable interest in construction 
work at the site of WTAM’S proposed 
new quarters in the Guarantee Title and 
Trust Co., was shown last week. 

In tearing out bank fixtures from the 
building, which is to be known as the 
National Broadcasting Company struc- 
ture, workmen carted away two bank vault 
doors weighing thirty tons. The founda- 
tion of the building and tbe sidewalk were 
torn out to move the gigantic doors. The 
moving brought about a broadcast and 
newspaper pictures of the doors being 
loaded onto trucks. 

1 1 i 

WTAM Personalities — May Draxell 
back from a vacation of movie-going and 
shopping. . . . Violinist Ben Silverberg 
writing a new tango entitled The Call to 
Love. . . . Pressman Bob Dailey weds Vir- 
ginia Jackman in Toledo. . . . Salesman 
Harold Gallagher suffering the only in- 
jury during Tom Manning’s baseball 
party for 125 youngsters. He got a cut 
knee from stumbling over a guard rail in 
a local eating spot. 


NBCettes play deck tennis during their leisure hours on the roof of, the \^’TAM studios. They 
are, in the usual order, Edith Wheeler, Mildred Funnell, Jane Weaver and Marian Nadea. In 
the background, to the left, is a Goodyear blimp. 






Edward R. Nathan, formerly of the 
office staff in the Building Maintenance 
Division is now an apprentice electrician. 
Mr. Nathan joined NBC as a page in 1929 
when the Company’s headquarters were 
at 711 Fifth Avenue, New York. During 
the intervening years he has held several 
clerical positions in various divisions, and 
studied at the RCA Institute. 

Frank Mocarski, former page, mail 
room messenger and night watchman, is 
taking Mr. Nathan’s desk in Building 

i i i 

Edward A. Blainey who was transferred 
from the Guest Relations staff to the 
Sound Effects Division in February to be- 
come an apprentice sound effects techni- 
cian became a full-fledged sound man on 
August 2. 

F. Tilden Brown who joined the Com- 
pany as a page three years ago and sub- 
sequently became a guide and a member 
of the set-up staff has been moved up from 
Guest Relations to Sound Effects to fill 
the vacancy caused by Mr. Blainey’s pro- 

i i i 


M iss Alice Berube of Audience Mail 
recently became engaged to William Lieb- 
haber whom she has known since child- 
hood. The wedding date has not yet been 

i i 1 


Reinald Werrenrath, Jr., of the Guest 
Relations staff was married to Miss Eli- 
zabeth Imbrie at Newburgh, New York, 
July 31st. 

The bride’s father, the Rev. Dr. Charles 
K. Imbrie performed the ceremony. The 
bridegroom’s father, Reinald Werrenrath, 
well known baritone, sang 0 Perfect Love. 
Following a honeymoon in the Adirondack 
Mountains, the couple will live in Forest 
Hills, Long Island. 

i i i 

Stork News: 

H. Weston Conant, sound effects tech- 
nician, became the father of a baby boy, 
his first, on July 29th. 

Adam J. Yung, Jr., wore an excited but 
happy smile when he came to work in 
Statistical on the morning of August 4th. 
The reason: Mrs. Yung had presented 
him with their first child, an eight-pound- 
three-ounces baby boy at 1 A.M., that 
same day. 

i i i 


William Betts, who came to NBC last 
month with several years of experience in 
the publishing business, has been trans- 
ferred from the Stenographic Section to 
the office of Walter E. Koons, music editor. 

i i i 

Miss Lucille Lizotte who came to NBC 
as a stenographer last month has been 
assigned to the office of D. B. Van Houten 
in General Service, to replace Miss Lisa 
Lundin who was transferred to the Per- 
sonnel Office. 

i i i 

Hugh Mcllrevey, formerly with the NBC 
staff of announcers in Washington, D. C.. 
has been transferred to Radio City where 
he started with the Company as a guide 
over three years ago. After “graduating” 
from the guide staff in New York, Hugh 
distinguished himself as an all-around an- 
nouncer during his two years with the 
NBC studios in Philadelphia and Wash- 

i i i 


Ralph Nordberg. former sales mana- 
ger of WJJD. Chicago, who became sales 
manager of WGY, Schenectady, Decem- 
ber 1936. came to Radio City August 2 
to join the Local Sales Division of the 
Eastern Sales Department. 

Mrs. Winifred Kirby is acting as relief 
nurse in the First Aid Room while NBC 
nurses are vacationing. At present she is 
relieving Miss Eve Boudreau who is spend- 
ing her vacation visiting her family in 
Massachusetts. When Miss Boudreau re- 
turns Head Nurse Mabel Phelps will leave 
to go on a motor trip to her home in To- 
ronto, Canada. 

i i i 

Several replacements have been made 
in the Central Stenographic Section since 
the last issue of the NBC Transmitter. 
They are as follows: 

Miss Bernadette Bautz, of Englewood, 
New Jersey, a recent graduate of the 
Catherine Gibbs Secretarial School in 
New York, is here for her first job as a ste- 
nographer. She is a distant relation by 
marriage of A1 Smith whom she thinks is 
a “swell guy.” 

Miss Mary Crosby, a New Yorker who 
thinks NBC is “impressive” comes to Ra- 
dio City with some experience in the 
publishing business. 

Miss Ruth Bliss comes from the bank- 
ing business. She is a New Yorker, edu- 
cated in Chicago where she lived for many 
years. She attended the University of Illi- 
nois for a year. 

Miss Clara Malia, a young lady from 
Nashville, Tennessee, who still has a def- 
inite southern accent although she has 
been living here in New York during the 
past five years, comes to NBC with many 
years of experience as a stenographer in 
the publishing business. Her hobby is 
singing but as yet no talent seeker has 
proffered her a contract. We can’t vouch 
for her singing but we wager her chances 
are above average in a screen test. Give 
a look. Mr. Goldwyn! 

{Continued on Page 10) 

ABC Photo by Sydney Desfor 

Mrs. Enid Beaupre, in the center wearing a printed dress, is pictured cutting the birthday cake 
presented to her by her co-workers in the New York Promotion Division on July 15. It was a 
double anniversary party for Mrs. Beaupre was also celebrating her eighth year with NBC. 



Leo, the late MGM lion, just after he had sailed through the air ‘with the greatest of ease’ 
during an airing at NBC’s studios in Boston. (See Roving Reporter.) 

AUGUST 2, 1937 

Well, your Roving Reporter isn’t in 
New York — he’s in Boston. And in view 
of the fact that he has just spent four 
days lying on the sands at a Connecticut 
seashore, it is kinda warm. 

Being up in this neck of the woods, 
however, he couldn’t resist the opportun- 
ity of running into the NBC Boston office 
to say “hello.” Bernie Johnson (the lit- 
tle gal who collects match covers) acted 
as a one- woman reception committee; and 
in quick order we were introduced to 
Wesley Morgan, Keyes Perrin (the lat- 
ter a newcomer to Boston), Jameson S. 
Slocum, Robert Halloran, Ruth Moran, 
Evelyn Billett, Katharine Leatherbee 
(Secretary to George Harder) and last, 
but by no means least, Ed Hall (Boston’s 
Tkansmittkr correspondent). 

Stamp Club members in New York will 
be interested to know that Messrs. Hal- 
loran and Slocum are both ardent phila- 
telists — so here’s your change to strike up 
some new “trading” acquaintances. 

With George Harder we took a look-see 
at the studios, met Bob Duffield and Jack 
Wright, who were entertaining Engineer 
B. F. Fredendall from the New York of- 
fice, and finally dropped back to meet Mr. 
John A. Holman, general manager of 
WBZ and WBZA. 

Here, during a period of reminiscing, 
Mr. Harder told us of the now famous 
day, April 28, 1932, when Leo, the late 
and well-known MGM lion, made a per- 
sonal appearance at WBZ. 

It seems that Leo took exception to hav- 
ing no more of an audience for a radio 

broadcast than his trainer and a control 
room engineer, so just before his radio 
appearance he leaped some twenty feet 
through the air and sailed on thru a con- 
trol room window (see cut). Despite the 
fact that the double thick glass was %" 
thick, Leo landed unceremoniously in the 
lap of the engineer — leaving long 
scratches on the panel housing the volume 
control indicator. These souvenirs are still 

The engineer promptly deserted his 
post leaving the door open, so Leo took 
himself off on an unguided tour of the 
studios. In the corridor he cornered a 
young lady named Alice Wilkins, who 
having a bit of the stuff in her veins which 

goes to make up famous folks like Frank 
Buck, Sir Hubert Wilkins, etc., grabbed 
Leo by the mane and yelled “Get outa 

But Leo wasn’t getting. He chased 
George Harder down an observation 
studio — George insists he aged twenty 
years during those brief twenty seconds 
— and so out into a corridor. 

Leo was finally cornered; shamefacedly 
he crept back into his cage. NBCites went 
to work to clear up the battlefield, and 
the story has now become one of the leg- 
ends of Boston, along with Bunker Hill, 
Boston Common and the Boston Tea 

—Walter Moore. 


A new short-wave service in six lan- 
guages to Europe, South and Central 
America and other parts of the world over 
the National Broadcasting Company’s 
short-wave station, W3XAL at Bound 
Brook, N. J., was inaugurated on July 26. 

The new service marks continuation of 
NBC’s policy of providing the greatest 
possible service in the field of interna- 
tional short-wave broadcasting. NBC’s 
two new directional beam antennae were 
put into regular operation on July 26 for 
the first time. The antennae, one for 
Europe and one for Latin America, have 
been in use on an experimental basis since 
early this year. Reports from many coun- 
tries, especially in South America, indi- 

cate a great improvement in reception of 
W3XAL’s signal. 

The new short-wave schedule, which 
will be on the air from 9:00 a.m. to 1:00 
a.m., EDST, daily, will carry the pick of 
NBC sustaining programs from both the 
Red and Blue Networks. Hitherto, the 
company’s international short-wave serv- 
ice has consisted chiefly of programs from 
the Blue Network and specially arranged 
programs fitr Latin America broadcast by 
W3XAL over a non-directional beam. Ex- 
tension of short-wave service to other 
countries has been under way for several 
months, following visits by John F. Royal, 
vice president in charge of programs, to 
Europe and South America. 

Details of the new schedule have been 
worked out by Charles Carvajal, produc- 
tion director of W3XAL, under the super- 

vision of Phillips Carlin, sustaining pro- 
gram manager. In addition to the network 
broadcasts, programs of particular inter- 
est to individual countries will be put on 
the air from time to time and the spe- 
cially arranged programs for Latin Amer- 
ica will be continued. 

Announcements in English, French, 
German, and Italian will be made on all 
programs broadcast to Europe, and in 
English, Spanish and Portuguese on pro- 
grams broadcast to South and Central 
America. Speakers of French, German 
and Italian have been added to the an- 
nouncer’s staff, which already had Span- 
ish and Portuguese-speaking members. 

The European announcements will be 
made by Ernst Kotz, a recent addition to 
the staff, and Miss Lisa Sergio, well known 
European woman announcer. 




by Noel Corbett 

Tailor's Delight 

An eastern visitor had an idea for a 
story on warm-weather clothes as worn by 
the better dressed Hollywood business- 
man. So we gave him a peek into the dif- 
ferent offices. 

As he arrived at 9 a.m., we started with 
the manager’s office. Genial John Swal- 
low was outfitted for the day in a dark 
green gabardine sport jacket, slate gray 
trousers and white shoes with black crepe 

Our next look-see was into Producer 
Joe Thompson’s office, where we found 
the collector of swing records, who spare- 
times producing transcontinentals, per- 
spiring over a typewriter in white flannels 
with brown pin stripe, and a crew-neck 
sweater, of black, white, red and some 
other color. 

As we strolled into the main lobby, we 
saw two gentlemen conversing beneath a 
modernistic arch. They were outfitted in 
flannel and Palm Beach suits; both in 
ivory tone. 

“Are those fellows movie actors?” our 
friend inquired. 

“No,” we replied. “That is Hal Bock, 
our press representative, showing Percy 
Winner of the New York Press Depart- 
ment, our NBC set-up out here.” 

As we rounded through the halls, and 
more into the Hollywood atmosphere, we 
glanced in Marvin Young’s office. We 
hadn’t expected to see the Production 
Manager, as it was his day off, but there 
he was. In brown slacks and open polo 
shirt, also brown, he was fumbling for a 
cigarette in the pocket of his white linen 
coat which was flung over the back of his 
chair. Sitting beside him, in white slacks, 
two-tone black and white shoes, blue raw 
silk polo shirt and blue and white tie, was 
Sid Goodwin. They needed the cool at- 
tire, as both were laboring over a script. 

In the Continuity Department was 
Andy Love, late of San Francisco, who 
still has a lot t>f conservative clothes. And 
outside of a new straw skimmer, with col- 
ored band, the office was very sombre in- 

As we strolled across the yard, we were 
greeted by Charlie Smith in a tailor-made 
blue and white strij>ed searsucker job. 
The cloth he had picked up in New 
Orleans. He and the other gentleman from 
Artists Service, Jack Votion, were climb- 
ing into the latter’s new maroon Packard. 
Jack was sporting a brown, pin-striped 

Our visiting friend pointed to two 
handsome young gentlemen strolling 

JOHN W. SWALLOW, Manager of the NBC 
Studios in Hollywood, snapped by a candid 
camera in his office in the Film City. 

within the shadow of our Artists Service- 
Press-Sound Effects-Typing building. 

“Who are those two?” 

They were Ed Ludes, in yellow bush 
jacket with polo shirt of lighter shade 
and white linen slacks, and his first as- 
sistant. Virgil Reimer, in a dark green 
corduroy polo shirt, brown-red slacks, off- 
set with light blue sneakers he recently 
acquired for week-end yachting trips. 

“Those two.” we replied. “Why, they’re 
our soundmen.” 

Secretarial Changes 

When a program goes off the air, we 
have so many in radio, we quickly forget 
it. We have a lot of employes too, but 
when one as nice as Jean Darrell leaves 
the organization, her friends don’t easily 
forget her. 

Jean, who has been with NBC for nigh 
onto five years, is moving to one of the 
agencies. She will be succeeded in the 
Program Department by Jane Fleming, 
who used to be in Music Rights. That 
puts Joan Chapman in Music Rights with 
Myrna Bay. Helen Wendt is now Produc- 
tion Manager Young’s secretary, and 
Marg Wright, who is brand new to NBC, 
but not to radio, will be Andy Love’s sec- 
retary in Continuity. Miss Wright used to 
be at KHJ as a singer with a trio. 

Excuse It Please! 

Producer Myron Dutton cued Sound- 
man Hal Dieker for an off-stage pistol 
shot during a recent rehearsal. Dieker 
opened that big Studio B exit, poked the 
pistol out into the hall, fired a blank, and 
inadvertently frightened four musicians 
out of their wits. The musicians, obeying 
the no-smoking-in-the-studios regulation, 
were smoking in the hallway, their backs 
turned to the studio door whence the shot 

When the smoke (from the gun-shot) 
settled, Soundman Dieker had much apol- 

ogizing and explaining to do to prove that 
no gag was intended. 


Two pages, Russ Hudson and Bob Ed- 
wards, and two soundmen. Jack Wormser 
and Hal Dieker, decided to celebrate the 
latter’s birthday at the beach, hunting 
grunion. Those are the little fishes that 
pick the dark of night to waddle up onto 
the sands where they lay their eggs. They 
then catch the next wave back, if there is 
a wave, and if nobody’s there to bag them. 
The grunion weren’t running that night, 
so the boys did the next best thing — went 

Quick Pix 

Myrl Alderman, THE staff musician, 
played Dream in My Heart six times on 
a fifteen-minute program a couple of 
weeks back — but it was really an audition 
conducted by the lyric-writer of the num- 
ber, Joe Thompson. Song pluggers, all 
right. . . . Sid Goodwin, producer, went 
to Ensenada for a week and brought back 
naught but the flu. . . . Bob Lamb. Main- 
tenance, is going down there on his vaca- 
tion also, but let’s hope he brings back 
something more interesting. Perhaps one 
of those big hats that look like a cross 
between the roof of a silo and a beach 
umbrella. . . . Which reminds us that Ray 
Ferguson packs one of those collapsible 
parachutes around in the back of his car 
to keep away the sunburn. . . . From 
KVOR, Colorado Springs, came Floyd A. 
Caton to land in our Sound Effects Di- 
vision, and up the racket-making group 
to five. . . . Marv Young, Production, 
spending his vacation at home figuring 
out a way to make his hens lay more eggs. 
. . . Nell Cleary, S. F. Continuity, down 
for a week to see how her old boss, Andy 
Love, likes this here village. . . . Mae 
Regan, Artists Service, has been invited 
to tea on March 20th, next. The place is 
a friend’s villa on the Riviera. . . . Claude 
Ferrel is very proud of a five-leg table he 
constructed for Fred Dick’s Typing De- 
partment. It will be required to hold six 
active typewriters, hence the extra leg. 
. . . Visiting radio man is Birt Fisher, 
manager of KOMO-KJR, Seattle. He and 
Buddy Twiss chinned over the days when 
Buddy raced a one-dog sled team to vic- 
tory. . . . Elaine Forbes and Helen Aid- 
rich, Sales secretaries, dining Santa Bar- 
bara friends in the Brown Derby. . . . 

i i i 

Win two tickets to your local theatre— send 
your prise photographs to the NBC TRANS- 

AUGUST 16, 1937 



The NBC tennis team jjlayed its first 
matcli against the Du-Art team on the 
Queens Community Tennis Courts at Elm- 
hurst. Long Island, August 3. With no 
previous practice together and without 
the support of its two stars, Paul Ritten- 
house and Joe Merkle, both of Guest Re- 
lations, the NBC team, headed by Jarrett 
L. Hathaway of Engineering and com- 
posed of Bud Faillace and Ed Kahn of 
Guest Relations, Serge A. de Somov and 
George M. Nixon of Engineering, made a 
clean sweep of all its games. 

In the singles Faillace, NBC, defeated 
Eefertz, Du-Art, 8-6, 6-4. Hathaway, NBC, 
overcame Lee, Du-Art, 2-6, 6-4, 6-4. Kahn, 
NBC, beat Riehstein, Du-Art, 6-2, 6-4. 
De Somov, NBC, defeated Ranft, Du- Art, 
6-3. 6-1, and Nixon, NBC, won from Rath- 
ner, Du-Art, 6-2, 6-1. 

In the doubles the NBCites continued 
their landslide with Kahn and de Somov 
defeating Riehstein and Ranft, 6-2, 6-2. 
Faillace and Nixon completed the rout, 
winning from Lefertz and Rathner, 6-2, 
6 - 2 . 

The team expects stiffer opposition in 
its next match when it meets the RCA 
Radiotron Team which is an undefeated 
member of the West Hudson Industrial 
Athletic Association League, said Chair- 
man Hathaway. The game is scheduled 
for August 16 at 5:45 p.m., to be played 
in Elmhurst, L. I. 

i i i 


The NBC baseball team lost its last two 
ball games, the first, a bitterly fought 
ten inning game, to the Skouras Company 
by a score of 7-8. Columbia Pictures took 
the second, 5-0. 

Prior to this the team had a winning 
streak of three games which had made 
them eligible for the playoffs for first 
place in the league. The two defeats that 
followed dropped them to third place. At 
present they are leading the Motion Pic- 
ture League in batting averages. 

NBC’s next and last league game of 
the sea.son will be with the Apeda Studio 
team. Manager Jack Wahlstrom of Guest 
Relations is confident his team will come 
out on top. 

In the first half of the league season 
the team won two games and lost four. 
Lack of proper practice facilities was 
largely responsible for the poor showing. 
As the season progressed and more games 

Athletic Association 

Eiects New Secretary 

(Continued from page 1) 

the Association would try further, and if 
necessary give partial financial support, to 
secure special rates for tennis courts with- 
in the city. It was also suggested by tbe 
not-too-expert tennis players that an inter- 
company tournament be launched to 
promote interest in the sport among the 

Shooting and Baseball 

Gordon H. Mills (Local Sales) gave a 
complete and very promising report on 
the possibilities of making rifle and pistol 
shooting a sport available, at a very rea- 
sonable rate, to all — both men and women 
— who are interested in it. He stated that 
he had already made tentative negotia- 
tions with a rifle range within easy access 
of Radio City to reserve the range for one 
designated evening a week for the exclu- 
sive use of NBCites. 

John Wahlstrom, manager of the base- 
ball team, reported that the team is mak- 
ing a better showing in the second half 
than it did in the first half of the Motion 
Picture League. In the second half, to 
date, the NBC team has won two games 
and lost three. Manager Wahlstrom jocu- 
larly pointed out that NBC created a great 
deal of good-will with its opponents in the 
league by losing five games and winning 
only one during the first half. • 

Proposed Holiday 

Charles H. Thurman of the Member- 
ship Committee told the assembly that 
the number of paid-up memberships in 
the Association has jumped up to three 

The meeting ended with a discussion 
regarding the possibility of securing a 
whole day off for all NBC members in 
order to have an NBC Athletic Associa- 
tion field day at some country club where 
there would be facilities for various sports 
including tennis, golf and swimming. 

were played, the team became stronger 
and more efficient on tbe field. 

The remainder of the season will be 
devoted to outside competition. Numerous 
challenges have been received by the team 
which they were unable to accept earlier 
in the year because of league games. One 
of the first post-season games will be with 
the Lord and Thomas team. 

i i i 

Have you an idea tor the pages oi the NBC 
TRANSMITTER? Write it down and send it to 
the editor. 

by Frank W. Nesbitt 

W ith one Leak going out over our wires, 
it was a bit of a surprise tt» find ttut that 
we recently had another. This one was dif- 
ferent. though, in that it was not very 
pleasant. One of our water pipes over- 
flowed into a wire duct and short-circuited 
the phones in Press. The damage was 
([tiickly rectified by an army of plumbers 
and electricians. ^ ^ ^ 

And this time it is Barbara Buck who 
makes the news for Sales. Mildly famc»us 
for being the only woman receptionist in 
NBC, she is causing weeping among many 
of our males by announcing her intention 
to take the final vows with one “Vance.” 
The gentleman remains much a mystery, 
perhaps for protection. 

1 i i 

Stories keep appearing in the press 
about the efficiency of our pages, and here 
is one more example of it. Recently Ed- 
ward Tomlinson was to do a broadcast on 
South America. He had gotten out of a 
sick bed to do the program only to find 
that our pleasant manufactured weather 
was a bit too chilly for him. He wanted a 
sweater. Five minutes after he had ex- 
pressed the need to a page, the extra 
woolen garment was being pulled over his 
head. What a chance for a commercial — 
“Sister’s Susies Swank Shrinkless Syrian 
Sweaters Save Show.” Some stuff! 

i -t i 

For anyone who has a short-wave radio, 
we would suggest tuning in on W3XAL. 
Recently it has become a full time station 
operating on a regular schedule, and serv- 
ing Europe and South America sixteen 
hours a day. The pick of Red and Blue 
sustaining shows are carried by it. along 
with special broadcasts for particular 
areas. That makes three program logs to 
fight with now. A few more and we’ll have 
to get our recruits from lumber camps. 

i i i 

The month of July saw more than 70.- 
000 people take the NBC Studio Tour 
. . . up twenty per cent for the same period 
last year. And how about you? Have you 
taken it yet? It gives you such a sweeping 
scope of broadcasting operations that it 
might very easily help you in your daily 

// you tvork for 

There's no doubt that you should be 
y'ersed in elemental theory 

From microphone to speaker. 

So come and take a studio tour, 

(A G. K.* pass won't make you poor) 
And there you'll get to the very coeur 
Of microphone to speaker. 

* Guest Relations pass, issued compli- 
mentarily to NBC employes, in Room 
254, NBC New York. 

Among those heard dur- 
ing the inaugural rere- 
monies of the opening 
of the new NBC 
Studios in Washington, 
D.C.: L. to R. — Frank 
M. Russell, Vice Presi-' 
dent of NBC Washing- 
ton Division; Senator 
Arthur R. Capper of 
Kansas; Lenox R. Lohr, 
President of NBC. 

Studio D. This is 
one of the two 
living-room type 
of speaker’s 
studios in NBC’s 
new headquar- 
ters in the Trans- 
Lux Building, 
Washington, D.C. 




The spacious foyer of 
the new headquarters of 
WRC and WMAL in 
Washington, D. C. Two 
NBC page boys, Wil- 
liam S. Ewing, left, and 
Lionel M. Farr, stand 
ready to take visitors on 
a tour of the studios 
while Miss Rose Ewell, 
hostess, answers tele- 
phone requests for 

(anager of WRC-WMAL, pictured in 
, office. 


The Master Control 
Room. From the studio 
control room the pro- 
grams are transmitted 
to the master control 
desk, known among en- 
gineers as the MCD. 
This is the heart of the 
entire broadcasting 
plant, and the engineer 
in charge controls both 
Station WRC and 
WMAL from this board. 

(a; igton located in the two upper floors 
at (urteenth Street and York Avenue. 

From the roof of the 
NBC Studios in the 
Trans-Lux Building 
these lovely girls from 
the Fanchon Marco 
Unit released 1,000 bal- 
loons bearing lucky 
numbers exchangeable 
for prizes given by NBC 
as part of the opening 
ceremonies of the new 
headquarters of WRC- 
WMAL. Announcer 
Gordon Ilittenmark is 
the jovial interviewer. 




Published for and by the employes 
of the National Broadcasting Company 
from coast to coast. 

VOL. 3 AUGUST 16. 1937 No. 10 



ARY R. MOLL Associate Editor 


FRANZ NAESETH Circulation 



FRANK C. LEPORE Press Correspondent 

FRANCES SPRAGUE General Lfbrary 

Address all correspondence to; 
Room 284, RCA Bldg., New York 
Circle 7-8300, Ext. 220 


(Continued from Page 4) 


Arthur Gabarini, deep-voiced announc- 
er, recently graduated from the page staff, 
has passed a voice test to make movie 
trailers and preview announcements for 
National Screen, Inc. 

i i i 

Vice President Frank E. Mason, who 
is vacationing in Europe with Mrs. Mason, 
is expected hack in New York on August 

1 1 i 

Lewis Lane of the Music Research Sec- 
tion and Miss Dorothy Bayer gave a piano 
recital at the house of Mr. Lane’s former 
music teacher. Edwin Hughes, Wednes- 
day evening. July 28. 

Mr. Lane, who played during the en- 
tire first half of the concert, included 
some of his own compositions in his pro- 
gram. He played his Fragments, Opus 6 
and several parts of his Green Mountain 
Sketches, Opus 5. 

1 i 1 

Antioch College sends us another page. 
Charles Linn, who replaces Phillip 
Houghton returning to Antioch to resume 
his studies. Linn will be heie for ten 
weeks when he will be replaced by Hough- 
ton. F’or further details on the special ar- 
rangement between NBC and Antioch see 
the July first issue of the Tkansmittkr. 

oftvD \0 






©N 5oLY THE 
Crry MiMeoGaAWED vd6,625" 


Recently listeners 


ERS OF THE Schott glassw»ks, 


by Ruth Crawford 

Correspondent, New York Audience Mail Division. 

THIS and THAT from the mail of a hot summer’s day: 

“A friend of mine has sent me a phonograph which I enjoy very much. But there 
is one thing I can’t figure out. Why does it always play the same thing over and over? 
Perhaps the thing is broke. If so maybe you could help me fix it. I’m getting sick of hear- 
ing Stars and Stripes Forever all the time.” 

i i i 

“From an economic viewpoint which do you think the most practical — to become 
an undertaker or to attend the New England Conservatory of Music and study harmony 
and composition and instrumentation? I don’t mean the cost of each respective training 
or the time required to obtain it, but rather in which field will I be most apt to make a 
decent living.” 

1 1 i 

“I recently read about cows that are taught to yodel. This I think would meet with 
as much pleasure to thousands of listeners if you could put it on the air as were the 
singing rats.” 

i i 1 

“To settle an argument — please tell me whether Milton Cross has ever announced 
a football game!” 

i i i 

“What state is Radio City in? Please broadcast it.” 

i i 1 

“I have listened to many of your programs and like them very much, especially 
‘Husbands and Wives,’ although I am only 16 I hear their problems and I know I never 
will get married.” 

AUGUST 16, 1937 



by William E. Lawrence 

William C. Hodapp, recent addition to 
the Continuity Department, although only 
twenty-five years old (and single) has 
already taught dramatics and screen writ- 
ing at the University of Indiana, directed 
the Old Fort Players, civic dramatic group 
at Fort Wayne, Indiana, and besides 
voluminous radio writings has two plays 
now in production, Heloise and Abelard, 
which will take the boards in Pasadena, 
California, in the Fall and Off the Deep 
End, to be done by the University of 
Indiana players. 

i i i 

E. W. Young, Salesman in Transcrip- 
tion Service, recently turned down an op- 
portunity to become an “angel” to pos- 
sible future radio stars. The Mail and 
Messenger staff’s locker room is located 
across the courtway from his office. The 
boys often spend their rest period there 
singing. They appear to believe in quan- 
tity rather than quality and the result is 
not always pleasant to Mr. Young’s sen- 
sitive ears. 

The other day a client, visiting in his 
office, heard one of the boys singing. He 
became interested in the voice floating 
across the courtyard and asked if he 
might go to the studio and meet the singer. 
Mr. Young had to admit that the “studio” 
was not a very glamorous one and that 
while the singing was not of the highest 
type it was not without merit. 

Later he called the locker room and in 
a jocular vein requested that the singing 
be confined to studios. The boys countered 
with the suggestion that he audition some 
of them and that he might possibly rise 
to fame and fortune as the discoverer of 
another Caruso. Mr. Young declined. 
However, the singing goes on — albeit 
somewhat toned down, a la crooner’s 

i i i 

New Faces: 

Joseph W. Conn, Jr., studio field en- 
gineer, filling vacancy caused by transfer 
of Frank Colder to Program-Traffic. 

Henry J. Guill, TWX operator in Com- 
munications, will replace William E. Phil- 
lips, who resigned. 

Hubert F. Abfalter is a new member of 
the field group of engineers. 

1 i i 

Marj Stockdale, secretary to Produc- 
tion Manager C. L. Menser, has resigned 
to become Mrs. Heidler. Rubye Downs, 
now secretary to Salesman Scboenfeld, 

will replace Miss Stockdale. Miss Downs, 
by the way, was one of the winners in the 
NBC tenth anniversary slogan contest. 

i i i 

Announcer Lynn Brandt and WLS An- 
nouncer Ed Paul when playing tennis 
make their stakes high or not at all. They 
were playing for Grant Park for a time, 
until Paul finally annexed that. Then they 
put up the Stevens Hotel, and Lynn has 
that to his credit. They fought to a draw 
the other day, though, when WLS and 
NBC were the stakes. 

i 1 i 

Correction: In the NBC Transmittkr 
of July 15 we announced that Whitney J. 
Clement had been appointed Local Sales 
Manager which has been brought to our 
attention as being incorrect. Whitney 
Clement became a member, not manager, 
of the Local Sales Division. W. W. Smith 
continues as manager of Local Sales. 



David Sarnoff, President of RCA and 
chairman of the board of NBC, A. A. 
Schechter, director of the News and Spe- 
cial Events Division of NBC, and Howard 
Claney were aboard the Normandie on its 
record-breaking trip of 3 days, 23 hours 
and 2 minutes on its trip from New York, 
eastward, August eighth. 

In keeping with NBC’s policy of broad- 
casting events at the time of their occur- 
rence, Mr. Schechter immediately ar- 
ranged a special broadcast from the boat 
itself, during which Mr. Claney inter- 
viewed the captain. 

This special events program came over 
the air Sunday afternoon Aug. 8 at seven 


Winners oi the September Photo Contest will 
be announced in the next issue oi the NBC 

i i 1 

Zrery member oi NBC is a re port er oi his 
newsmogazine the NBC TRANSMITTER. 

On ffvi 

The books listed below are recommended as pertinent literature on raaio and 
allied subjects. They ivill be found in the NBC General Library, New York. 

ham. 1937. The author through his experience with the Central States Broad- 
casting System has compiled this handbook for announcers and producers. 
There are chapters on rehearsals, schedules, copy, studios, commercial con- 
tinuity, microphone technique, etc. 

DO’S AND DONT’S OF RADIO WRITING by Ralph Rogers. 1937. 
After ten years of experience in broadcasting, the author has compiled this 
very interesting and useful handbook of instructions on what to do and not 
to do when writing, building, selling and broadcasting a radio program. Mr. 
Rogers is director of the radio courses at Boston University, also President 
of Associated Radio Writers, Inc. 

TELEVISION CYCLOPAEDIA by A. T. Witts. Chapman & Hall. 1937. 
This is another addition to the already extensive literature on television 
written by the English. This book, in the form of an encyclopedia, defines 
terms used in the new medium. It is illustrated with diagrams. 

HANDBOOK OF BROADCASTING by Waldo Abbot. McGraw-Hill. 
1937. Although “designed as a guide for teachers and students of broadcast- 
ing,” this should be of value to newcomers in NBC in giving them a well- 
rounded idea of radio broadcasting. Writing, speaking, commercial con- 
tinuity, electrical, radio education and radio as a vocation are discussed in 
different chapters. The author is well known for his work as director of 
Broadcasting Service at the University of Michigan. 



Bll F\i rWORK 

Worn l)y Margret Brill, brilliant, young and 
beaulifnl harpist, beard regularly on the Blue 

F'asliion for the time has taken in- 
spiration from radio with the creation of 
an NBC Blue Network Gown, an original 
Fall evening style designed in tribute to 
the Blue Network of the National Broad- 
casting Company. 

Shown for the first time in the South, 
when ten stations in that section cele- 
brated their affiliation with NBC, the 
dress is a new and brilliant National Blue 
cotton net, cross-barred in gold. The style 
is an exclusive version of the “corselet” 
bodice with a voluminous skirt that meas- 
ures twenty-five yards around the hem. 

On its first showing under the sponsor- 
ship of the radio stations of the South, the 
gown was extremely successful, being the 
subject of several beauty and essay con- 
tests. It was featured in store windows 
and starred at society halls. The national 
display of the dress will also he under the 
individual sponsorship of the stations of 
the Blue Network. 

The presentation of the gown, in con- 
junction with several beauty and letter- 
writing contests which offer many prizes, 
including many Blue Network gowns with 
complete accessories and a trip to Radio 
City, is being sponsored in various south- 
ern cities by the following new NBC Blue 
Network stations: 

WROL, Knoxville; WDSU, New Or- 
leans; KRGV, Weslaco, Texas; KFDM, 
Beaumont. Texas; WSGN. Birmingham; 
KXYZ. Houston; WMFS (formerly 
WNBR 1, Memj)his; WJBO, Baton Rouge; 
KRIS, Coritus Christi; and WAGA, At- 

Miss Lisa Sergio, NBC guest announcer 
from Rome, Italy (see page 1) accepted 
the NBC Transmitter’s invitation to be 
a guest columnist in this issue and wrote 
these, her impressions of NBC and Radio 
City, for the readers of the Transmitter. 

It is common knowledge that a certain 
quality of international comradeship ex- 
ists among sailors and seamen of all coun- 
tries, which is not usually found in other 
walks of life. Personally, I believe this 
applies also to people whose walk of life 
is “on the air.” Even as radio establishes 
connections between the most distant 
points of the globe so does it create a 
bond between all persons who, in one way 
or another, are engaged in radio activi- 
ties. I don’t know what else could account 
for the warm and congenial welcome that 
I, an utter stranger, received from every- 
body I have met in NBC. 

It was a practical demonstration of this 
spirit of cooperation when NBC set up 
two difficult and important memorial 
broadcasts on the day of Guglielmo Mar- 
coni’s death, within the shortest possible 
notice. That I, NBC’s guest announcer 
since three days before, should have been 
offered the privilege of appearing on one 
of those programs, was something which 
moved me deeply, and which I shall not 

.\ man from the Old World invented 
wireless which made broadcasting pos- 
sible. but the New World certainly has 
out-done Europe in developing the prac- 
tical aspects of that invention. As I walk 
for miles down NBC corridors, travel up 
and down elevators, meet new members of 
the staff, and am offered opportunities 
for seeing everything from the inside, I 
feel I have dropped into a world of un- 
realities. I do not believe there is any 
radio program one could suggest that 
NBC would feel technically unprepared to 
put on the air right away, and I am de- 
lighted to be here to see how it is done! 

I feel entitled to say. however, that Ital- 
ian radio ranks high in Europe. For in- 
stance, the idea of broadcasting in foreign 
languages originated with EIAR (Italian 
Broadcasting Company) and is now being 
taken up successfully in other countries, 
although none as yet can boast of putting 
news on the air in fourteen different lan- 
guages, including Hindustani, Chinese, 
Bulgarian and Swedish as we do in Rome! 
These programs are broadcast mostly by 



This classified ad section is available, free 
of charge, to all NBC employes. Rules: forty- 
five word limit ; not more than one ad to each 
employe every other issue; no regular business 
or professional services may be advertised. 
Address ads to NBC Transmitter, Room 284, 
RCA Building, New York. 

All items must be in writing; give name 
and address. 

WANTED — Maple bedroom suite; full-size 
bed, dresser, chest of drawers and night 
table. Also broadloom rug, about 9'xl2'. 
Must be inexpensive. Apply to the NBC 
Transmitter, Room 284, Ext. 220. 

FOR RENT — One-room apartment — com- 
pletely furnished, grand piano, large radio, 
gas and electric free, within three blocks of 
Radio City. Rent very reasonable. Call Frank 
Murtha, Room 505, Ext. 834, N. Y. 

CAMERA BARGAIN— 2% x 3% Ihagee 
“Venus” camera. Triplex anastigmat F 4.5 
lens. Compur shutter, speeds 1 second to 
1/250 second. Also yellow filter. Complete 
820. R. V. Berthold, Room 311, N. Y. 

BANJO FOR SALE — Super Paramount En- 
semble King; Wm. L. Savage manufacture. 
Cost $200; will sell reasonably. Apply to the 
NBC TRANSMITTER, Room 284, Ext. 220. 

BARGAIN — for boat owners. Set of signal 
code flags (size approximately 18" x 20") 
in very good condition, complete with canvas 
hag container. Evelyn Sniffin, Publicity Dept., 
Rm. 404, Ext. 236, N. Y. 

sbort-wave, since tbis is tbe best possible 
means of overcoming such hindrances to 
good reception as the Alpine mountain 
ranges, or the English Channel. Most 
European radio sets of some standing are 
equipped for short-wave and fans all over 
Europe like to say they can tune in to 
America and other distant places al- 
though few of them really do, I am afraid. 

Now that I am here, I realize that what 
we do listen to is not always America’s 
best, tbis being due partly to the six-hour 
difference in our clocks and partly to the 
fact that few of the best NBC and other 
American programs have a short-wave 

Europeans have very little idea of the 
high quality of American radio programs 
and of the tremendous amount of com- 
mercial interests entailed. Nor do we have 
a notion of punctuality as compared to 
NBC. NBC programs are always “on the 
nose.” Have I not learned American radio 
talk quickly from my hosts in the RCA 
Building? But I have also learned from 
them that the courtesy and kindness for 
which Americans are universally known 
is borne out to the extreme by my radio 
comrades of the National Broadcasting 

— Lisa Sergio. 


AUGUST 16, 1937 



by Bill Paisley 

Lover of steam locomotives. Songwriter Bill Paisley of the New York 
Music Division, shown against a background in which he gloats. 

This is the first of 
a series of articles 
on interesting hob- 
bies of NBC mem- 
bers. If'illiam M. 

Paisley of the New 
York Music Divi- 
sion and composer 
of many songs is the 
author of this story. 

A steam locomo- 
tive with no safety 
valve would ex- 
plode. An office 
worker with no 
workable hobby 
might conceivably 
blow up — tempera- 
mentally if not physically. My hobby, and 
that of a friend. Bill Steen, is railroading 
as it is operated by steam; and we are not 
alone in our devotion to the lonesome 
rails. Hundreds of men and boys, and 
even some girls, avail themselves monthly 
of special trips that are offered by the 
railroads to those who are interested in 
trains as a hobby. Trainloads of fans are 
pulled over hundreds of miles of track to 
visit a round house, a shop, or a railroad 
yard, and are returned, full of exposed 
film and happy memories, to the point of 
departure. A recent trip to the plant of 
the American Locomotive Works in Sche- 
nectady drew thirty-five hundred railroad 

Bill Steen and I, keen in our worship of 
the mighty racers of the rails, recently 
sought and obtained permission to ride in 
the cab on the regularly-scheduled runs of 
Jersey Central trains 3301 and 3308 to 
Bay Head Junction and return. Our rea- 
son for asking for this run that started at 
3:30 a.m., was the fact that the fireman 
was George Wohnus, a pleasant fellow 
whom we had met on one of our pilgrim- 
ages to our favorite sanctuary of steam, 
the Jersey Central Terminal in Jersey 

We went across the Hudson River on 
the three o’clock ferry which slithered 
across the satiny blackness between the 
ghost-like forms of lighters, car-floats, and 
tugs that spoke in hushed tones as became 
the lateness of the hour. 

The road foreman of engines, who was 
sent along with us by the railroad, al- 
lowed only one of us at a time to ride in 
the cab with him and Engineer Dumke 
and Fireman Wohnus so my friend and I 
had to take turns. 

On the return trip, while it was my turn 

to ride up in front, we pulled a com- 
muter’s train that picked up passengers 
at the shore points and then sped like the 
wind from Red Bank to Jersey City. I 
leaned far out from the firemen’s win- 
dow, my eyes protected by close-fitting 
goggles, to watch the driving rod as the 
engineer pulled the throttle back and the 
big Pacific-type monster began to i)uff. 
Each thrust of the driving rod propelled 
us more than seven yards. Each revolution 
of the huge driving wheels was accompan- 
ied by a quartet of explosive spurts of 
steam and sweet-smelling coal-smoke 
from the squat stack. Puffs and black 
spurts came faster and faster; faster and 
faster went the driving rod until it be- 
came a blur of motion; and tbe exhaust 
from the stack lost itself in a steady 
rhythmic roar, punctuated by ear-si)lit- 
ting blasts from the whistle, warning 
automobiles at the crossings. My hat blew 
off and whipped back onto the right of 
way. Cinders peppered my sparsely cov- 
ered pate. But why worry about such 
trivia as hats when I could see that long 
stretch of double track rushing up to me 
at seventy miles an hour! A curve loomed 
ahead. I confess to a slight chill as we hit 
it full speed; and never was I more con- 
scious of an abiding hope that the elevated 
outer rail would hold fast! 

Mile after mile was clipped off. Finally, 
however, the intermittent hissings from 
the air-brake lever, the pungent odor of 
hot brakes, and the slowing down of the 
rushing train brought us into that maze 
of tracks that spelled journey’s end. 
i i i 

Get acquainted with your iellow NBCites — 
join the NBC Athletic Association. 



Like the legendary postman on vaca- 
tion, the writer, in San Juan, Porto Rico, 
recently found it hard to resist visiting a 
local broadcasting station. Handicapped 
by a sadly limited actjuaintance with 
Spanish ( buenas noches, adios muchachos 
and the like I he finally persuaded a cab 
driver to drive bim to the Edificio Tele- 
grafico, which is the center of San Juan’s 
telephone, telegraph and radio activities. 
On the sixth floor of the building was sta- 
tion WHAQ. 

It was amazing to see the feverish activ- 
ity that went on in such a small space. 
Two studios (each the size of our own 8E 
or 8F), one control booth and a transmit- 
ter on the roof constitute the station’s 
broadcasting facilities. Yet programs are 
ground out fifteen hours a day, every day 
of the week. And what heat there was in 
those cramped quarters! The local pro- 
gram director, an American, hastened to 
explain that their very excellent air-con- 
ditioning plant was temporarily out of 

Through a speaker in the studio an an- 
nouncer could be heard, in his high- 
pitched babble of Spanish, excitedly des- 
cribing a horse race at a nearby track. 
My friend, tbe cab-driver, wbo had bet on 
the race, was feverishly puffing on one of 
those native, black tobacco cigarettos and 
when the announcer mentioned the win- 
ning caballo there ensued such a jumble 
of asst>rted plain and fancy Castilian ex- 
pletives that I was sure I’d have to walk 
back to the boat. 

The program director described a typi- 
cal broadcasting day: half an hour of 
Spanish music, some American music, 
news and more American music Appar- 
ently they enjoy swing as much as Ameri- 
cans fancy the rhumba. Then there are the 
races, more news and native and Ameri- 
can music to fill out the day. 

It was surprising to learn that about 
two-thirds of all the programs are spon- 
sored. Many of the largest American drug 
and automobile manufacturers find Porto 
Rico a rich market for their products. 

Radios, like automobile horns, are 
treated like toys on the island. When the 
writer later took a stroll through some of 
San Juan’s narrow streets, three sounds 
contributed to the general din: the parrot- 
like Spanish chatter, the powerful auto- 
mobile horns, and the radios. . . . Ah, yes, 
the radios. Porto Ricans must be hard of 
hearing, for the radio in each house can be 
heard a block away and there are about 
forty or fifty in each block. 

— Murray Harris. 




by Kay Barr 

KDKA Studio Tour: 

KDKA is rapidly becoming one of the 
most popular show places in Pittsburgh. 
Much of this “vogue” is due to the recent 
addition of a page and a guide to the staff 
of the “Pioneer Broadcasting Station.” 
Since he started working June 19, Roy 
Baldwin has escorted a daily average of 
211 people through the NBC studios in 
the Grant Building. To date the visitors 
have represented thirty-seven states of the 
Union, as well as Scotland, England, Ire- 
land, France, India, Germany, Hungary 
and South Africa. 

Most of the guests are housewives who 
have heard KDKA broadcasts and are 
curious to see how they are created. Roy 
finds that the two most interesting phases 
of his tours are the sound effects demon- 
strations and the printer machines with a 
description of how news is received and 
handled. A frequent question on the 
KDKA Studio Tour is, “Where does a 
voice travel from the time it leaves tlie 
microphone until we hear it at home?” 
And Roy traces the program’s journey 
from the studio to the Saxonhurg trans- 
mitter, thirty-five miles away; thence 
through the air to the listener’s home and 
receiving set. Visitors ask about the 
various personalities identified with 
KDKA programs and many request auto- 
graphs when any of these “personalities” 
are in the studios. 

Ordinarily the visitors begin arriving 
at the studios about 11 a.m.. and they con- 
tinue until late in the evening. Right now 
Roy is planning a special party of one 
hundred and fifty for the afternoon of 
Sunday, August 15. These will be mem- 
bers of the Radio Servicemen’s Associa- 
tion and their wives. The party will go on 
to Saxonhurg after visiting the studios. 


Clyde Reed, studio engineer, who han- 
dle.s, among other programs, the technical 
end of dozens of broadcasts presented 
over KDKA by Lois Miller, organist and 
vocalist, was told as he started for Atlan- 
tic City on his vacation that Lois Miller 
was broadcasting from the Steel Pier in 
the “Nation’s Playground.” 

“Good,” .said Clyde. “Maybe I’ll get to 
see a radio program.” 

Busman’s holiday! 

i i i 

Announcer Bill Beal was escorting an 
attractive young lady on a personal tour 
of the station. 

The KDKA page staff has just blossomed 
forth in new uniforms, the first for any Pitts- 
burgh radio station. Pictured above is Page 
Freddie Saviers, left, delivering mail to Guide 
Roy Baldwin. Their new uniforms are pat- 
terned after those of the New York Page and 
Guide staffs. When not receiving fan mail, 
Roy is kept busy showing the KDKA studios 
to a weekly average of 1,200 people. 

When they got to the Press Depart- 
ment he presented the writer to his guest. 
She hurdled the conventional acknowl- 
edgment and asked: 

“Can you iron out some of my rela- 
tives for me?” Which didn’t seem to 
make sense until she explained, “It says 
‘Press Relations’ there on your door.” 

New Program Idea: 

If there’s anything new in the way of 
entertainment, radio will find it. And 
KDKA will «oon present a new musical 
combination on its Home Forum program. 

Piano and organ have been used most 
effectively many times. Two piano teams 
are heard frequently. But for this pro- 
gram Musical Director Aneurin Body- 
combe is preparing special arrangements 
for organ and two pianos. Bernie Arm- 
strong will be at the organ and Body- 
combe and Russ Merritt will play the 

Another “first” for the Pioneer broad- 
casting station, so far as we know. 

Rain or Shine? 

Each Tuesday there is a guessing con- 
test around KDKA, trying to figure out 
whether the fickle weather will interfere 
with the Pops Concert and broadcast 
scheduled for Victor Saudek’s Little Sym- 
phony Orchestra from the band shell in 



Albert Einstein, the famous physicist, 
paid a surprise visit to NBC’s Radio City 
Studios on the afternoon of August 6th. 

Guide Maxwell Russell was assigned 
to escort the Professor and his party 
through the studios. Joseph D’Agostino, 
of the New York Engineering Division, 
W. G. Martin and Paul Rittenhouse of 
Guest Relations, accompanied him. 

This is Guide Russell’s account of the 

“Einstein arrived with a party of four 
friends and I was fortunate enough to be 
assigned to the tour. 

“The thing that impressed me most was 
Einstein’s simplicity. He wore a white 
linen suit, no socks, tennis slippers, car- 
ried books, and smoked his famous black 

“Pleasant, polite, affable, he insisted on 
an English speaking guide, and listened 
carefully, eagerly to everything said. He 
expressed wonder and astonishment dur- 
ing Mr. D’Agostino’s explanation of the 
Master Control Room and even childish 
delight at the demonstration of galloping 
horses in Sound Effects. 

“They say the greater a man is, the 
simpler and kindlier he is. Albert Einstein 
is a very great man. I shall never forget 
the experience.” 

Schenley Park. If it rains, the free-open- 
air program is cancelled and a half-hour 
standby is presented from the KDKA 

So each Tuesday the decision is made 
at 5:45 p.m. But John Gihon, program 
manager, says there’s no need to wait that 
long. He has a pet corn that always begins 
to warn him rain is coming at least six 
hours before tbe actual precipitation 
starts. The trouble is that no one else has 
any confidence in Mr. Gihon’s corn as a 
weather prophet. However, he doesn’t 
intend to visit a chiropodist until after the 
Saudek series is over. He says they need 
his corn so he’s willing to suffer. Hero! 

AUGUST 16, 1937 




A’fiC Photo by Haussler 

The Master Control Point at Brenton Point, focal point 
of NBC operations at the 1937 America’s Cup Races. 
L. to R.— Engineers Alfred E. Jackson and Harold 
T. Ashworth, Field Supervisor Max Jacohson, Jack 
Hartley of Special Events, and Arthur S. Feldman, 
WBZ announcer. 

This is the ninth of a series of articles which hope 
will give you a better understanding of the many JSBC 

A phone suddenly tinkles in the bed- 
room of a small neat house in the suburbs 
of New York City. It is an hour when all 
decent citizens are abed and only the 
milkman is about. Outside a steady rain 
has been falling for hours. A wind of near 
gale proportions blows through moaning 
trees. The phone rings again. In the dark- 
ness a man sits up in bed, reaches out to 
the small table beside it and snaps on a 
lamp. Eyes blinking in the sudden light, 
he fumbles with the telephone and lifts 
the receiver. 

“Hello,” he says sleepily. 

“Hello, Al?” comes a quick voice at 
the other end of the line. Instantly sleep 
leaves the man. An inner excitement 
floods through him. He is now wide 
awake, alert. His scalp tingles. 

“Al speaking,” he replies. 

“This is Jake . . . Listen . . . Come to 
the studios as quickly as you can . . . 
You’re going with the Mobile Unit to 
Johnstown . . . Been raining there for a 
week . . . River’s rising . . . NBC is going 
to cover it . . . Hurry up . . .” 

The man begins to dress hurriedly. He 
doesn’t stop to lace his shoes. He hastily 
stuffs his unbuttoned shirt into his trous- 
ers. His wife awakens. Now he is strug- 

gling into his raincoat. “Going to 
Johnstown. Flood there. See you 
in a couple of days.” A hasty kiss. 

The bedroom door slams. He 
dashes into the garage. The doors 
bang open. His wife hears the car 
starting, its engine races and then 
it splashes down the drive. Silence 
descends again upon the little 
house. Outside the rain is still fall- 
ing. One of the garage doors 
creaks as it sways in the wind. 

Three minutes ago the ’phone 

The man is an NBC field en- 
gineer. He is one of a staff of six- 
teen in the Field Division of the 
Engineering Department, headed 
by Max Jacobson, who work 
quietly and efficiently “behind the 
scenes” to put on programs origi- 
nating outside of NBC studios. 

Much of their work consists of 
routine pick-ups from hotel ball- 
rooms, sporting arenas, night 
clubs and so on. But often they 
are called on short notice to go out 
“into the field” so that NBC listeners may 
hear special events of national importance. 
Such assignments may include presiden- 
tial inaugurations, stratosphere flights, 
floods, catastrophes like the Hindenburg 
disaster. On these occasions they work 
along with NBC Special Events 

As we write this, interest is at 
white heat over the America’s Cup 
races. It appears that the Ranger 
is going to retain the historic 
trophy for America. By the time 
you read this the races will be 
over and public interest in them 
will be waning. 

You and I sitting at home, 
comfortably ensconced near our 
receiving sets, listened to thrill- 
ing eye-witness accounts of each 
race by NBC announcers and 
commentators. So competent are 
they and so smoothly are the pro- 
grams run that we are inclined 
to take them for granted. But 
have you ever given thought to 
the men who make them possible? 
So self-effacing are these field 
engineers that we are seldom 
aware of them, yet we would in- 
stantly miss the programs they 
make possible were they to dis- 
continue their work. 

The America’s Cup race broad- 
casts is a typical example of 

their work. Working with Abe Schechter 
and his Special Events crew. Max 
Jacobson and his engineers established 
a main control point at Brenton 
Point, near Newport, to act as a base for 
their operations. Through a specially de- 
signed switchboard arranged by the en- 
gineers, Jack Hartley of Special Events 
was able to give directions on a special 
short-wave channel to Bill Stern flying 
over the races in a giant TWA airliner, 
George Hicks and Kenneth Davison de- 
scribing the progress of the Ranger and 
Endeavor II from the bridge of the Coast 
Guard Cutter Sebago, and Dan Russell 
(when he wasn’t under the spell of mal de 
mer) aboard the Coast Guard Patrol Boat 
172. They in turn were able to talk to him. 

These two-way short-wave conversations 
went out on the NBC cue channels, sepa- 
rate from those used for the regular 
broadcasting. The signals were so strong 
that delighted short-wave enthusiasts at 
Newport were able to listen in on these 
“backstage” conversations while the pro- 
gram itself was being heard over the 
standard network stations. 

The Master Control Point was con- 
nected by direct wire to the Master Con- 
trol Room in Radio City. One of the sleek, 
streamlined mobile units, a compact 
broadcasting station on wheels, was 
brought into action to serve as a contact 
{Continued on Page 16) 

^ BC Photo by Haussler 

The men behind the scenes at a “nemo” broadcast. 
Seated from left to right, Field Engineers Carey P. 
Sweeney, Andrew R. Thompson, Courtney Snell and 
J. Alfred Wies “cover” Army maneuvers at Governor’s 
Island, New York, in a typical field assignment. 




Breaking ground for the new building for WGY Schenectady. Staff members of WGY look on 
as Kolin Hager, station manager (left) and Chester Lang (right), manager of the G. E. publicity 
department, break ground for the new NBC studios in Schenectady. In the center, wearing a white 
suit, is E. E. Talmadge, head of the General Electric Realty Corp. 


(Continued from Page 15) 
between Brenton Point and the roving 
field units. The unit can transmit and re- 
ceive programs by short-wave. 

From there NBC announcers and com- 
mentators went out with crews of field en- 
gineers in Coast Guard cutters and air- 
planes to cover each race. Their descrip- 
tions were short-waved to the Mobile 
Unit, strengthened, passed through the 
main control point over wire to Radio 
City. There the Master Control Desk 
routed the programs over special wire to 
NBC stations from coast to coast. All this 
happened before you could say “NBC!” 

The portable equipment designed by 
NBC develoitment engineers for use in 
the field commands high respect in the 
radio engineering world. The streamlined 
mobile units, the “Top Hat” and “Beer 
Mug” transmitters are daily used to bring 
unusual and, at one time, inaccessible pro- 
grams to the radio audience. With this 
equipment NBC has penetrated the strat- 
osphere, descended into the murky depths 
of the sea in a submarine, described the 
maiden voyages of the Normandie and 
Queen Mary as they sped across the At- 
lantic — a listing of the places the field 
crew have covered would put Richard 
Halliburton to shame! 

In November of 1935 NBC-designed 
short-wave equipment soared into the 
stratosphere aboard the Explorer II to an 
altitude of 13.7 miles, the highest yet 
achieved by man! During the flight the 
pilots of the balloon participated in a 
three-way conversation with William 
Burke Miller, night program manager, 
who was flying over the Pacific aboard the 
China Clipper and a newspaper reporter 

Ground has been broken for WGY’s 
new building ... at last. The whole staff, 
janitors and ushers and all, took a few 
minutes off several days ago to watch 
Kolin Hager and Chester Lang, manager 
of the publicity department of the Gen- 

in London, England. Although continents 
separated them, they chatted with each 
other as easily as they would across a din- 
ner table — a remarkable demonstration 
of the high efficiency of the NBC field en- 
gineers and the faultless operation of 
NBC short -wave equipment. 

eral Electric Company, turn the first shov- 
elsful of earth. It was a gala occasion, 
with just about as many people clicking 
cameras as there were in the picture. 

The studio building is to be erected by 
the A. L. Hartridge Co., Inc., New York, 
builders of the General Electric Company 
Building on Lexington Avenue, New 
York. Ultra-modern in design, the build- 
ing will incorporate the latest in technical 
developments. The structure will sit on a 
triangular plot formed by Rice Road and 
Washington Avenue, only a few feet from 
the International General Electric Com- 
pany Building which now houses WGY. 
The new NBC studios will be air condi- 
tioned, as will the offices, and will in- 
clude an auditorium studio, two stories 
high, which long has been a great need of 


It is hoped that the building will be 
ready for occupancy about Christmas 

f < r 

W'GY has a new control man. Paul 
Adanti, whose home town is Auburn, N. 
Y., comes to us from W'SYR. Syracuse, 
where he was employed for one and a half 
years. Previously, Paul was handling 
gains for WMBO, Auburn. He’s a grad- 
uate of Union College, Schenectady, Class 
of 1934. After college he taught school in 
Auburn for a short time before getting the 
radio bug. His amateur radio station 
W8AFC, so he says, focused his attention 
away from teaching and into radio for a 

— 0. J. JUNCCREN. 

Kurt Sell, representative of the German broadcasting company, NBC Field Engineer A. R. 
Thompson and Announcer Dan Russell heralding the landing of the Hindenburg on her 

maiden voyage to America. 


VOL. 5 SEI’TEMHEH 1, 10 5 7 NO. 11 


With the NBC Athletic Association 
branching out into still another activity, 
two Rifle and Pistol Shoots have been 
held at the Manhattan School of Firearms 
at 24 Murray Street. The first was held 
August tenth, the second, August seven- 
teenth, both having been arranged by 
Gordon H. Mills of the Sales Department. 

The first meet was more or less of an 
introductory nature, only eleven attend- 
ing, four of whom were women. Six alleys 
were used, with targets twenty-five yards 
away and while the men seemed to display 
superior accuracy, the ladies held their 

The second meet, held a week later, 
found the attendance increased to seven- 
teen, also found the women improved a 
good deal. In fact, one of them. Miss 
Marion Ayer, Treasurer’s, won the prize 
for the greatest improvement over her 
score of the previous week. 

The participants in this second meet 
were divided into two teams, the Red and 
the Blue. Donald W. Clark, Engineering, 
was chosen as captain of the Red team; 
Roland Jordan, captain of the Blue. It was 
decided also to have one secretary-treas- 
urer for both teams and Miss Miriam 
Hoffmeir, Program, was chosen for that 

Shooting was done at 50 feet using 22 
calibre ammunition in 38 calibre frame 

The Blues, led by Captain Jordan, were 
high scorers for the meet, defeating the 
Reds by 4.3 points. 

Final Score: Blue: 78.4; Red: 74.1. 

Instruction in shooting will be given at 
each meet. Mr. Mills, himself a crack shot, 
plans to save the targets for comparison 
from week to week so that progress can 
be recorded. 

The following is the lineup for both 
teams : 


Donald H. Castle — Engineering, Captain 
Clarkson U. Bundick — Engineering 
Robert F. Schuetz — Engineering 
Henry M. Gabrielson — Engineering 
George 0. Milne — Engineering 
Edward R. Cullen — Engineering 
Walter B. Davison — Guest Relations 
Agnew T. Horine — Sound Effects 

NBC Employes View 
Demonstrations in 

In the afternoon of August 24th NBC 
held a series of television demonstrations 
for NBC staff members in Radio City who 
missed the original demonstration sched- 
uled for employes of the Company a few 
months back. 

The demonstrations given in the NBC 
Board Room in the RCA Building were 
attended by employes from various depart- 
ments. The “show” included a recent news 
reel, a film of animated cartoons and an 
educational film feature on sailing which 
included diagrams, the clarity of which as 
seen on the television screen, the Kine- 
scope, astounded the spectators. Alois 
Havrilla acted as commentator. 

Three Pass Auditions 

For Announcers' Ciass 

Pat Kelly, supervisor of announcers in 
Radio City, announced the names of three 
members of the Guest Relations uniformed 
staff who passed a recent audition con- 
ducted to choose qualified applicants to 
the NBC training school for announcers 
on August 26. 

The three men who were chosen from a 
group of ten who took the audition were 
Jerre Baxter, Daniel Munster and Fred- 
erick Johnstone all of whom have been 
with the Company less than six months. 
These men will be trained under the super- 
vision of Dan Russell who has been 
conducting the announcing class for over 
two years. Other members of the class 
who have been taking the training course 
several weeks are David Garroway, Jack 
O’Reilly and David Adams, all members 
of the uniformed staff. 


Roland Jordan — Engineering, Captain 
Gordon H. Mills — Sales 
W. G. Martin — Guest Relations 
Miriam Hoffmeir — Program Analysis 
Marion Ayer — Treasurer’s 
Elmer F. Mead — Engineering 
Willard Butler — Sales Traffic 
George McElrath — Engineering 
Charles Thurman — Guest Relations 



Station KMED, Medford, Oregon, be- 
comes an NBC outlet available to both the 
Pacific Coast Blue and Pacific Coast Red 
Networks on September 15 and Station 
WBRC will replace WAPI, which oper- 
ates part-time, as the Red Network’s out- 
let in Birmingham, Alabama. 

The addition of WBRC, which is owned 
by the Birmingham Broadcasting Corpor- 
ation, will provide radio listeners in the 
Birmingham area with a choice of two 
full-time services over separate NBC Red 
Network and NBC Blue Network stations. 
WSGN which joined the NBC networks 
on August 1 will be the Birmingham out- 
let of the Blue Network. 

WBRC operates on a regional frequen- 
cy of 930 kilocycles, with a day power of 
5,000 watts and a night power of 1,000 

The addition of KMED, the only station 
in the region of Medford, Oregon, brings 
the total number of NBC stations to 137. 
It has a regional channel frequency of 
1410 kilocycles and a power of 250 watts. 
The station is owned by Mrs. Blanche 
Virgin, the first and now one of the few 
women owners and operators of commer- 
cial broadcasting stations in the United 
States. Lee Bishop is the manager. 

KMED serves one of the richest terri- 
tories in the Northwest. Medford, where 
the studios are located, lies in the heart of 
the Rogue River valley, which is noted for 
its fine fruit orchards and lumbering and 
mining industries. The town has a popu- 
lation of 11,007, and Jackson County, in 
which it is the principal trading point, 
contains 32,918 persons. The valley itself, 
which is adequately served by KMED, has 
a population of more than 110,000. 

The nearest national network stations 
to Medford are at Portland. Oregon, 200 
miles to the north, and at San Francisco, 
300 miles to the south, thus giving KMED 
exclusive coverage in its territory. 

KMED was established, as a hobby, 
with a power of fifty watts in an old flour 
mill at Talent, near Medford, in 1922, by 
the present owner’s husband, the late 
W. J. Virgin. In 1925 the station was 
moved to Medford. After his death in 
1927, the residents of Medford prevailed 
upon Mrs. Virgin to continue the station’s 
operation. A year later, KMED was 
placed on a full-time schedule and since 
then its popularity has steadily increased. 






Before working in Audience Mail. Miss 
Charlotte Holden was a high school teach- 
er and ERA Social Service worker. 


Miss Hazel Wissemann, new stenogra- 
pher, is a product of the Katharine Gibbs 
School and was formerly secretary to the 
vice-president of Metal Products Exhibits 
in the International Building, Rockefeller 
Center. i i i 

Miss Marcella Garvin, new typist, was 
formerly with the Prudential Life Insur- 
ance Company. Besides her work, she is 
interested in music. 

i i 1 

Miss Doris Gaskill, typist, got her A.B. 
at Wilson College in Pennsylvania. She 
has been in New York only six weeks and 
this is her first steady job. 

i i i 

Though this is her first stenographic 
job at NBC, Miss Lucille Russell is no 
stranger to WJZ. As a member of the 
Elizabeth Rodman Voorhee’s Chapel 
Choir of the New Jersey College for 
Women, she sang Christmas carols over 
the Blue Network. She was formerly sec- 
retary to one of the partners of the firm 
of E. W. Lafrentz and Company. 

i 1 i 

Before coming to NBC as porter, Wil- 
liam J. Broderick worked as employment 
interviewer in the Jersey State Employ- 
ment Service. 

i i 1 

Nicholas Schroeter, new watchman, at 
one time worked as a chauffeur with the 
United Baking Company in Schenectady. 

i i i 

Among the four newcomers to the Page 
staff is Harry Berlin of Port-au-Prince, 
Haiti. He was born in Wilmington, Dela- 
ware, but at the age of nine his family 
moved to the West Indies Islands where 
his father is treasurer of a sugar company. 
He attended Peddie Institute in New Jer- 
sey where he became interested in the 
school paper, attaining the position of 
feature editor in his final year. This fall 
he intends to enter Amherst. Harry is 
not a complete stranger at NBC, for he 
knows several of the men on the page staff 
and therefore is looking forward to his 
work with pleasure. 

Paul Harold Owen, new page, is a Far 
Westerner, having lived in Los Angeles 
all his life. A month ago he completed a 
picture with Warner Brothers. He was in 
Fred Waring’s chorus in a new movie 
called Varsity Show, not yet released. He 
then married Miss Phyla Wood, well- 
known west coast singer, the day before 
coming east to study singing under Frank 
LaForge. Paul has sung in and directed 
his own version of a Gilbert and Sullivan 
play besides conducting a group of 
singers. Although music is his chief inter- 
est, he also is interested in flying. At one 
time he was the youngest licensed glider 
pilot in America. Later he created some 
sort of record by soloing in a plane after 
forty minutes of instruction. He attended 
Pomona College for two years. 

i i i 

Thomas R. Eldrige is another new 
page. He comes to us from Elizabeth, N. 
J. He attended Princeton for a year but 
left in order to study music at the Insti- 
tute of Musical Art here in New York. 
He likes to sing and wants eventually to 
become an arranger. 

i i i 

William H. Coles, formerly of Bridge- 
port, Connecticut, now living at Westfield, 
N. J., is the latest addition to the Mail 
Room. Bill attended Westfield High and 
the Los Angeles Technical Institute 
where he studied radio and electricity. 
He plans to continue his studies in the 
RCA Institute. 

1 i i 

The Mail Room also has a Harvard man 
in the person of Noel Leslie Jordan, class 
of ’37. While at school he spent his 
summer vacations in Europe, motoring 
through France, England, Germany, Italy, 
Spain, Holland, Belgium and Austria. Ex- 
penses weren’t very heavy as he had many 
friends “over there’’ who helped tide him 
over some of the bleak spots. At Harvard 
he was on the Advocate, literary maga- 
zine, and hopes he will be able to use his 
writing ability at NBC. 

1 1 i 

Hugh Beach, another new Mail Room 
employe, is a graduate of Colby Univer- 
sity. class of ’36, where he played three 
years of varsity football. For a while he 
taught French at Northwood Private 
School of Lake Placid, but being more 
interested in music than teaching, he de- 
cided to try NBC. He hopes to work into 
our Music Division. 

i i i 

Miss Marion Wall comes to our PBX 
Section with ten years of experience as a 
telephone operator. She says NBC is the 
most interesting place she has worked in 
so far. 


Helen A. Fend, of Stenography, be- 
came engaged on her birthday, August 
1st, to George R. Schleier of the New 
York Fire Department. 


Priscilla Yasunas, stenographer, be- 
came engaged to Richard D. Sheahan of 
the U. S. Engineers doing flood control at 
Binghampton, N. Y. 

i 1 i 

Stork News: 

Ed Curtin, day editor in Press, is a 
proud parent these days, having become 
the father of a seven-and-three-quarter- 
pound boy. Thomas Paul is the boy’s 
name and Tommy and his mother are re- 
ported doing right well. 


It is now John Romaine, Sr., of the 
Music Department. A short while ago he 
became the father of an eight-pound baby 
boy, John Jr. i i i 


A1 Walker, Guest Relations, tops off his 
vacation by riding in the steeplechase 
event at the Fort Porter Track, just out- 
side of Toronto, Canada. This is his first 
steeplechase run and he is looking for- 
ward to it eagerly. “I hope I don’t pull a 
Prince-of-Wales,” was Al’s only observa- 

Before the run he visits his brother and 
sister in Buffalo. He will fly back to New 
York. i i i 

William Haussler and Burke Crotty of 
Press are in Hollywood taking pictures of 
NBC radio stars. They will be gone about 
a month and in that time will take over 
one thousand pictures which will be sent 
to New York for publicity purposes. 

i i i 

Pat Cahill, studio set-up man, is back 
with us after a seven months’ siege of 
illness. Welcome back, Pat. 

i i i 

Fred Young, of the Music Division, 

won six prizes at the Gladiola Flower 

held recently on the eleventh floor of the 
RCA Building. However, Mr. Young 
didn’t do as well this year as in previous 
years. In 1935 and 1936 he won the Silver 
Medal, signifying first prize in the ama- 
teur group. 

“I’d have done better this year if it 
hadn’t been for a bad storm the night 
before the show,” Mr. Young stated. 

He raises the flowers at his home in 
Preakness, New Jersey. Six years ago he 
started with a small garden as a hobby; 
today he has over six thousand bulbs to 
look after. Evenings and spare time over 
week-ends are spent in taking care of his 

SEPTEMBER 1, 1937 



by W. T. Meenam 

WGY claims the title of piitter-onner of 
the “most difficult broadcast.” 

In short, here’s what took place when 
G.E. and WGY got together to broadcast 
ceremonies commemorating the first re- 
corded ascent of Mt. Marcy, New York 
State’s highest peak. 

Five hundred pounds of equipment had 
to be gotten to the top of the lofty moun- 
tain. It included a 350-pound gasoline- 
driven engine, transmitter, mikes and 
other paraphernalia. The seven and one- 
half miles of narrow trail was anything 
but inviting for E. S. Darlington, A1 
Knapp, C. D. Wagoner and others who 
made the trip. 

Despite help from C.C.C. boys, the log- 
ging sled used to haul the equipment over 
the rocks broke down. The gadgets were 
strapped on the horses’ backs, with men 
carrying the lighter pieces, and the climb 
continued. At 11 a.m., three hours before 
broadcast time, the party hadn’t arrived 
at the top, and no tests had been made 
with Lake Placid Village. They hadn’t 
arrived, because they were still trying to 
push, haul and shove that engine up a 
nearly-perpendicular cliff, half-way up the 

A mere one and one-half hours before 
broadcast time, tbe transmitter and engine 
arrived. At 12:00 p.m. the signal was re- 
ported O.K. by Lake Placid, and the 
broadcast went on as scheduled. By the 
way, the guys that made the trip report 

the descent was just about as bad. 

i i i 

WGY artists discovered a new face 
through the control room windows August 
first. It belongs to Paul Adanti, a native 
of Auburn, New York, who abandoned a 
career as high school instructor in modern 
languages, mathematics, and sciences for 
radio engineering. 

Adanti comes to W'GY via WMBO, Au- 
burn, and WSYR, Syracuse. At these sta- 
tions he has served as chief engineer, 
studio engineer, in charge of production 
and sound effects and announcer. 

This young man of Italian ancestry was 
graduated from Union College, Schenec- 
tady, in 1934, after majoring in modern 
languages, history and psychology. For 
relaxation and income he tooted the clari- 
net and the saxophone in orchestras when- 
ever an engagement appeared. He applied 
himself pretty seriously to languages and 
today he speaks and reads French, Span- 
ish, German, and Italian. 

For two years he was engaged as in- 
structor at Auburn High School and in 
addition taught English at night school 
and English, drawing, mathematics and 
English history at Vocational School. One 
day he applied for an audition as an- 
nouncer at station WMBO in Auburn. He 
passed his announcer test — but was made 
chief engineer of the station. By the way, 
he has been interested in radio as an ama- 
teur “ham” operator for several years. 


Lenox R. Lohr, president of NBC, re- 
ceived the following letter from Captain 
J. F. Hellweg, U. S. N., commending the 
work of Announcer George Hicks and 
Engineers Walter R. Brown and M. S. 
Adams during the recent Eclipse Expedi- 
tion to the South Seas: 

Navy Department 
U. S. Naval Observatory 
Washington, D. C. 

My dear Mr. Lohr: 

Now that the National Geographic — 
U. S. Navy Eclipse Expedition is a matter 
of history and we have all returned to our 
regular duties, I find on my list of things 
to be done a notation to write to you. 

It is indeed a pleasure to be able to 
write about such a pleasant subject — the 
performance of your three representatives, 
Mr. Hicks, the announcer, Mr. Brown, the 
engineer from New York, and Mr. Adams, 
the engineer from your San Francisco 

* * * 

In my position as supervisor of prepa- 
rations, I kept in close touch with not only 
the work of all hands but the manner in 
which the work was being performed. 

We are accustomed in the Navy to have 
things done promptly and efficiently. 
Sometimes, of course, individuals are 
more efficient and more prompt than 
others, but in my entire naval career of 
over forty years I have never seen two 
men work so conscientiously and labor so 
hard as did Mr. Brown and Mr. Adams. 

Many times they worked late in the 
night, when it was necessary for Mr. 
Stewart, the photographer of the National 
Geographic Society, to drive our little 
rented car down to Pearl Harbor at mid- 
night to pick up Brown and Adams and 
bring them back to Honolulu. I bave seen 
tbe pair of them come into the bungalow 
so dead tired that they just threw them- 
selves on their beds. 

In the morning we all had to kick out 
early as we had a fifteen-mile run from 
the bungalow to Pearl Harbor, and we had 
to be there before eight o’clock. So you 
see that if they did not reach the bungalow 
until two or two-thirty and had to get out 
shortly after six, they had very little time 
for rest. 

I do not believe anybody realizes wbat 
a tremendous job Brown and Adams had 
to complete in those two weeks. Frankly, 
I did not expect them to finish it and my 
admiration for their conscientious stick-to- 
itiveness cannot be exaggerated. 

You are indeed fortunate in having two 
(Continued on Page 6) 

Apparently dissatisfied with the work that lusty steamshovel is doing in excavating for WGY’s 
new building. William T. Meenam, Press Relations, and W'illard J. Purcell, engineer, took 
shovels in hand and helped out a bit. A w’ide-awake cameraman caught them tucking in shovel- 
fuls of dirt into corners of the shovel. Things are coming right along, incidentally, with the new 
building. Of course, the noise outside the present studios hasn’t reached the rat-a-tat riveting 
stage yet, but the chug-chug sound of the shovels continues. 






Don E. Gilman 
was a successful 
_ ™ newspaper and ad- 

vertising man when 
he resigned from the 
fourth estate in 1927 
to enter radio as 
manager of the 
Western Division of 
NBC. Two years lat- 
er he was appoint- 
ed vice-president in 
charge of the West- 
tern Division and has held that job ever 

Don E. Gilman 

Born in Indianapolis, the son of a news- 
paper man, he was printing his own paper 
by hand while he was still in high school. 
At twenty-three he was superintendent of 
plant on the Indianapolis Sentinel. Then 
he went west to become superintendent of 
a group of newspapers. When not work- 
ing he studied electrical engineering and 
business administration. 

From publishing he turned to advertis- 
ing in which he became nationally known 
as president of the Pacific Advertis- 
ing Clubs Association and vice-president 
of the Associated Advertising Clubs of the 

In 1930 Vice-President Gilman was 
honored by leading newspapers and uni- 
versities by naming him to the 1930 Roll 
of Honor as one of the twelve “greatest 
Californians.” Today, he is president of 
the San Francisco Commercial Club, a di- 
rector of the San Francisco Musical Asso- 
ciation, and vice-president of the Young 
Men’s Christian Association. 

Albeit, Mr. Gilman finds time for his 
many hobbies — reading books on biogra- 
phy, history, economics and sociology; 
playing the piano, and golf. 

i i 


Ten years ago when the WJZ studios 
were in the Aeolian Building on Forty- 
second Street in New York City, a very 
young lady who had just been graduated 
from the Packard Business School joined 
the National Broadcasting Company as 
secretary to Keith McLeod, musical direc- 
tor of the newly formed broadcasting or- 
ganization. Today, after having learned 
much about the industry by working in 

The NBC Transmitter salutes these members of the National Broadcasting Company who, this 
month, complete their tenth year of continuous service with the Company. 

various departments she is in the Presi- 
dent’s office as a secretary. 

Her name is Edna C. Opper. She was 
born, reared and schooled in Brooklyn, 
where she has always lived until she was 
married about two years ago and moved to 
Jackson Heights, Long Island, where she 
now enjoys the independent delight of 
keeping her own house. 

Back in 1927 when Miss Opper, a young 
lady who had had a bit of experience in 
various staid business firms, joined NBC 
she was a bit startled and amused at the 
way they did things in the Aeolian Build- 
ing. The office in which she worked was 
equipped with a microphone and a crude- 
ly-built control booth so that the room 
could be used as a studio after office 
hours. During office hours it was not un- 
usual to have her boss, Keith McLeod, 
and three other members of a quartet 
break forth into a song and rehearse for 
hours in the office while Miss Opper tried 
her best to do her secretarial work. When 
she entered her 
office in the morn- 
ings she often had 
to dodge bass drums 
and music stands, 
and clear her desk 
of trombones and 
violins that were 
used on programs 
the night before. 

Shortly after the 
confusion in the 
Aeolian Building, 

NBC moved into its 

new and spacious quarters at 711 Fifth 
Avenue, where the WJZ and WEAF 
studios and personnel were merged. After 
the reorganization. Miss Opper found her- 
self working for Leslie W. Joy, then sup- 
ervisor of announcers and now general 
manager of KYW in Philadelphia. Later 
she was made secretary to Program Man- 
ager John W. Elwood who subsequently 
became an NBC vice-president. 

It wasn’t many years before the NBC- 
ites who predicted that the company 
would never fill its new building at 711 
Fifth Avenue, found themselves, in search 
of more space for expansions and im- 
provements, moving to the RCA Building 
in Radio City. To Miss Opper the move 
meant from the Program to the Sales De- 
partment where she became secretary to 
Edgar Kobak, NBC vice-president, who 

Edna C. Opper 

now holds an executive position with the 
Lord and Thomas agency in New York. 

When Lenox R. Lohr came to New York 
from Chicago in 1936 to become president 
of the National Broadcasting Company, 
Edna C. Opper, with her wealth of knowl- 
edge gathered during her many years with 
NBC, became an asset in the President’s 
office. ^ y y 


Hugh R. McGeachie, accounting super- 
visor in New York, was born in Patterson, 
New Jersey, where he attended public 
schools until he entered the Pace Institute 
in New York to study accountancy. 

His first job was with a coal company 
in Patterson. Seeking broader fields he 
went to New York City in 1927 and got 
a job in the Accounting Department of 
the National Broadcasting Company at 
195 Broadway. But he kept his residence 
in Patterson where he still lives. 

Mr. McGeachie’s first job in the Ac- 
counting Department, which was then 
composed of eleven people compared to 
its personnel today of over forty, was in 
the Dispersement Section, in charge of 
expense distributions and the payment of 
supplier’s bills. In those days most of the 
work was done by hand, states Mr. Mc- 
Geachie, but today modern office machin- 
ery has relieved the personnel of a great 
deal of mental and manual labor. 

The Accounting Department is not 
without its share of radio’s attendant ex- 
citement. In 1928 when radio was first 
used for political presidential campaigns 
Mr. McGeachie had quite a time drawing 
up new types of contracts and bills for 
time on the air used by political parties 
during the campaign. 

Mr. McGeachie, or “Mac,” as he is 
known to his close associates is still at 
large — that is, he is unmarried. As Vice- 
President of the New Jersey Christian En- 
deavor Union, a religious organization 
closely allied with 
Protestant churches, 
much of his spare 
time is spent in pro- , 

moting youth activi- 
ties in his home 
state. He even writes 
regularly about his 
religious activities 
for Patterson news- 
papers. H. R. McGeachie 


SEPTEMBER 1, 1937 


Henry M.Gabriel- 
son, electrical engi- 
neer, grew up with 
radio via the “Ham” 
route (Ham mean- 
ing amateur radio 
experience) . His ex- 
perience as a radio 
operator on various 
coast-wise ships 
gave him the profes- 
sional background 
to supplement his 
amateur work. All this took place in the 
good old days when the old Morse Code 
was in use and ships had only two call 
letters instead of the three and four they 
have today. 

During the war he served as Chief 
Radio Man, P.A., (Permanent Appoint- 
ment) in the U. S. Navy for twenty-nine 
months; is proud of his twenty years serv- 
ice as Radioman with the New York Naval 

Finally, in September, 1927, Mr. Cab- 
rielson joined NBC as a construction 
man. In that capacity he helped install 
some of the equipment used in the old 
711 Fifth Avenue NBC Studios. He also 
worked on the NBC television studio in 
the Empire State Building. 

When NBC moved into its present loca- 
tion, Mr. Cabrielson supervised the wir- 
ing and installation of Radio City equip- 
ment racks, the Control Room racks and 
Master Control Desk. He has just re- 
turned from Washington, D. C., where he 
and Construction Man Elmer Mead acted 
as supervisors in the building of NBC’s 
new studios in the Trans Lux Theatre 

Engineer Cabrielson is married and has 
three sons, aged five, twelve and fifteen. 
His home is in Amityville, Long Island. 

■t 1 i 


Custave A. Bosler, maintenance engi- 
neer, literally grew up with NBC and 
RCA, having been associated with the 
Marconi Wireless Telegraph Company in 
1911, the company which later grew into 
the present Radio Corporation of Ameri- 
ca. Before working for the Marconi 
Company, he was associated with the In- 
dependent Wireless Telegraph Company 
of New York City. 

Besides growing up with NBC and 
RCA, Mr. Bosler grew up with some of 

those who later be- 
came leading figures 
in both organiza- 
tions. At the time 
that Mr. Bosler was 
a struggling machin- 
ist, Mr. 0. B. Han- 
son, now chief of the 
Engineering Depart- 
ment of NBC. was a 
young engineer, al- 
ready beginning to 
make a name for 

Mr. Bosler takes care of some of the 
building and manufacturing work for 
NBC. He and the men under him convert 
into wood and steel the plans and graphs 
other engineers have plotted out with 
paper and ink. Among interesting pro- 
jects carried out by these men was the 
building of the NBC stratosphere trans- 
mitter used by Captains Stevens and An- 
derson in their 1935 flight. Also, filling a 
rush order, they built the large parabola- 
reflector microphone used at the National 
Democratic Convention of 1932, held in 

Mr. Bosler likes his work at NBC; has 
always found a “fine spirit of cooperation” 
existing in whatever department with 
which his work has brought him into 

i i i 


In September, 1927, Jo Elletson joined 
the NBC staff in San Francisco as a typist. 
Today, she heads the Typing Department, 
and is affectionately known as “Jo” to 
everybody in the organization. 

But well as they know Jo, through her 
efficient handling of the mass of material 
which pours through typewriters and dup- 
licating machines daily, many of her col- 
leagues aren’t really acquainted with this 
blonde, sprite-like girl at all. 

For instance who would ever suspect 
from Jo’s calm, busi- 
ness-like exterior 
that she has a 
strange hobby — she 
can’t see a new mus- 
ical instrument with- 
out wanting to learn 
to play it? That she 
has taught herself 
to play virtually 
every kind of instru- 

Jo Elletson 

orchestra-men, and 
that although she can’t read music she 
could turn to it for a livelihood any time 
she wanted? It’s true, although you have 
a hard time making Jo admit it. Before she 

joined the NBC staff she was a pianist at 
the Hotel Bellevue, where she played for 
dinner dances, and before that she played 
piano and other instruments at Yosemite 
Park’s Camp Curry during the summer. 

Jo was born in Vallejo, California, but 
grew up in San Francisco. Sbe worked 
for the telephone company until her un- 
usual musical ability was discovered by a 
Camp Curry manager frantically seeking 
someone to replace a missing pianist. F'ol- 
lowing ber summer job as pianist she re- 
turned to San Francisco to play at the 
Hotel Bellevue. 

For several years she was so busy filling 
engagements to play for dances and par- 
ties that she might never have returned to 
the business world if she hadn’t discov- 
ered her health was failing . . . now she 
still plays, in her spare time, for her 
friends, and has discovered she gets more 
fun out of music that way . . . still trying 
out new instruments, but concentrates 
mostly on the piano, ukelele and accord- 
ion . . . and .she really isn’t Jo Elletson 
any more but Mrs. Jerry Beghetti, wife of 
a handsome trouble-shooter for an auto- 
mobile firm. 

A i A 


Joseph A. Kent celebrated his tenth 
anniversary with NBC struggling through 
and helping to arrange NBC’s income tax 
returns, a part of his job in the Account- 
ing Department. 

“Some people think they have a time 
with their income tax,” states Mr. Kent, 
who has been preparing the Company’s 
income tax returns during the past four 
years, “but they haven’t seen anything till 
they’ve tried to wrestle with a big com- 
pany’s income tax.” 

Mr^. Kent is a native New Yorker and is 
probably one of the few NBCites to claim 
such a distinction. He attended public 
schools and Newtown High School on 
Long Island. In school “figgers” were his 
strong point and his first job of import- 
ance was in the ac- 
counting depart- 
ment of the Wal- 
dorf-Astoria Hotel. 

He was there for fif- 
teen years before he 
joined NBC. 

He followed NBC 
from its old quar- 
ters at 195 Broad- 
way, New York City, 
to 711 Fifth Avenue, 
whence the Company 
moved to its present headquarters in 
Radio City on November 11, 1933. 

Mr. Kent today lives on Long Island 
with his wife and two children, Jean, four- 
teen, and William, ten. 

H. M. Cabrielson 

Gustave A. Bosler 

Joseph A. Kent 




Published for and by the employes 
of the National Broadcasting Company 
from coast to coast. 

VOL. 3 SEPTEMBER 1, 1937 No. 11 



ARY R. MOLL Associate Editor 


FRANZ NAESETH Circulation 



FRANK C. LEPORE Press Correspondent 

MURRY S. HARRIS Continuity Acceptance 

HAROLD HAKLIK Mail and Messenger Section 

GERALD VERNON Guest Relations 

ROBERT HOROWITZ Guest Relations 

Address all correspondence to: 
Room 284, RCA Bldg., New York 
Circle 7-8300, Ext. 220 

Navy Officer Commends 

NBC Eclipse Workers 

(Continued from Page 3) 

men in technical positions who have the 
will to win and who will work like dogs 
when there is nobody to watch whether 
they are working or not. I would trust 
either of them in any position in the world 
after having lived with them on such inti- 
mate terms during those days in Honolulu. 
* * * 

I did not meet Mr. Hicks until his ar- 
rival at Honolulu on the fourth of May. 
He had all the engaging qualifications to 
ideally fit him for his billet. There were 
factors affecting his work on Canton Is- 
land which required just what he has and 
what lots of other people have not. 

In closing this personal letter to you I 
wish to congratulate your organization in 
having such fine young men as Brown, 
Adams and Hicks. 

Very sincerely yours, 

J. F. Hellweg 
Captain U.S.N. (Ret.) 

Attention New York employes! 
The Athletic Association urges you 
to sign and return the question- 
naires you received in regard to 
the projiosed all-day outing for 
NBCites on .September 16. 


The books listed below are recommended as pertinent literature on radio and 
allied subjects. They will be found in the NBC General Library, New York. 

RADIO STARS OF TODAY; or Behind the Scenes in Broadcasting. 
By Robert Eichberg. Witl^ forewords by Lenox R. Lohr and William S. Paley. 
L. C. Page & Co., 1937. More than fifty radio artists are included in this well 
illustrated book. The chapter Behind the Scenes shows by word and picture 
the uses of apparatus and studios in broadcasting a program. There are other 
chapters on radio and aviation, radio at sea, amateur operators, and brief 
accounts of several large broadcasting stations. 

MICROPHONE MEMOIRS of the Horse and Buggy Days of Radio. 
By Credo F. Harris. Bobbs-Merrill Co., 1937. A most highly entertaining 
book on the early days of radio. Mr. Harris gives us in his experiences at 
WHAS — “all the wild and woolly things that happened in a pioneer station 
during the first two years of radio, all the comedies, ironies and strange 
little tragedies . . .” Credo Harris is manager of WHAS, which, as many 
remember, took such a prominent part in flood relief work this year. 

WRITING FOR THE B. B. C. By Max Kester and Edwin Collier. 
Pitman, 1937. Musical comedies, lyrics, sketches, gags, jokes, dialogue are 
some of the things touched upon in this book of hints for writing for the 
British Broadcasting Corp. 


by Ruth Crawford 

Correspondent, New York Audience Mail Division. 

This is the “open season” for “dumbbell” and “nut” letters: 

“The voice you hear belongs to me. Please reply at your earliest convenience.” 

i i i 

“Stage directions for a religious drama — Hang wall maps all opposite and uniform 
180 degrees by 45 uniform. Write for more inquiries or arrange for me over your Radio 

1 i 1 

“Can a person with false teeth broadcast?” 

i -f i 

“Could you tell me some one I could write to for information as to taming a singing 
mouse so I could get it to sing when 1 want it to. 1 do not know what to expect from a 
singing mouse so don't know if this one is any good or not. It is just a common little 
house mouse.” 

i i i 

“Will you please send me the names of tlie crew on the U.S.S. Pennsylvania.” 

i i i 

“I like the nice voice of Milton Cross. It is very soothing. Can you tell me how 
much it would cost to hire him by the hour to read stories in the magazines to my 
mother who cannot see very good?” 

i i i 

“Is there anything I can do to earn a home? I am willing to go in a barrel over 
Niagara Falls — anything to fix up a shack we own in the Ozarks.” 

SEPTEMBER 1, 1937 



by Kay Barr 

Here is Roy Baldwin, KDKA’s lone guide giving the Radio Servicemen’s Association the lowdown 

on studio sound effects. 


In its second regular match of the year, 
NBC’s racketeers demolished the RCA 
Radiotrons, winning seven of the nine 
matches played at the Community Tennis 
Courts at Elmhurst, New York. The two 
losses were through default on the part 
of NBC doubles teams, one caused by Joe 
Merkle’s hand injury, the other by dark- 

His hand injury also caused Merkle, 
NBC’s number one man, to lose the first 
set of his match, 6-8. However, the next 
two were annexed to the tune of 6-0, 6-2 
to give him the match over F. Michel, 
starting NBC’s clean sweep of the singles. 
Paul Rittenhouse (Guest Relations) 
routed L. Waller, 6-0, 6-1. J. L. Hatha- 
way, (Engineering) defeated J. S. Donal, 
Jr., 6-2, 6-3. Bud Faillace (Guest Rela- 
tions) won from R. Truell, 6-0, 6-3, with 
Ed Kahn (Guest Relations) keeping the 
singles record clean by taking over A. 
Rose 6-4, 6-2. 

In the doubles Hathaway and Ritten- 
house had an easy time defeating L. Wal- 
ler and Dr. Power — score 6-1, 6-1. Two 
doubles teams, Failace-Merkle and Smith- 
Swanecamp defaulted after playing one 
set each while our fourth doubles com- 
bination, Nixon-Wailes, took over A. 
Meuselbach and L. L. Libby 6-0, 6-3. 
Final score; NBC — 7 

Nothing definite is scheduled for the 
tennis team in the future. However, nego- 
tiations are going on for a match be- 
tween NBC and RCA-Manufacturing of 
Camden. Should this materialize, NBC 
will have stiff competition, as RCA-Cam- 
den is reported to have several ranking 
New Jersey State players on its team. 


The NBC Athletic Association is plan- 
ning an all-day outing for NBCites on 
September 16 pending their reaction to 
the proposal. To date plans for the NBC 
holiday include sports for everyone — 
swimming, boating, tennis, badminton, 
bowling, soft ball — and dancing in the 

The cost for each person who goes on 
the “mystery trip”, the destination of which 
will be disclosed only to those who are 
going when they arrive at the point of 
departure, will be S2.50 for members of 
the A. A., and $3.50 for non-members and 
guests. Thl.s fee will include transpor- 
tation facilities, lunch and dinner. 
i i i 

Send your prize photographs to the Photo 
Contest. Read the rules on poge 12. 

Radio Men Visit KDKA: 

Despite the fact that Pittsburgh is 
neither a summer resort nor a rendezvous 
for tourists, KDKA studios are attracting 
more and more visitors each week since 
Roy Baldwin was added to the staff to 
provide guide service. 

Members of the Radio Servicemen’s 
Association, their wives and friends, a head 
count better than 150, swarmed on the 
Pioneer Station Sunday afternoon, August 
15. But Guide Roy got wind of their com- 
ing and was all set for them. He had 
mimeograph sheets all ready for distribu- 
tion. These divided the party into five 
groups according to the alphabetical index 
of their last names and in this way had 
units he could escort with the least con- 

Each trip was definitely scheduled by 
the clock. Waiting groups spent the time 
visiting the lookout deck on the roof of 
the Grant Building. When the tours were 
over, the party reassembled for special in- 
structions. Ten minutes later they ad- 
journed to their personal cars and lined 
up behind a motorcycle escort for the 28- 
mile drive to the KDKA transmitter at 
Saxonburg for further inspection of facili- 

Roy did a great job of organizing this 
party and everything moved with clock- 
like precision. Consequently a lot of inter- 
esting observations and experiences were 
crowded into one afternoon and such “a 
pleasant time was had by all,” that the 
flock passed a vote of thanks to their 
youthful major-domo, who told them to 
“Step right this way,” and made them 
like it. 

What A Girl! 

Janet Ross, director of the Style and 
Shopping, daily programs on KDKA, 
proved her endurance and versatility dur- 
ing the middle weeks of August. 

They added an orchestra and soloist 
to her regular programs which made her 
mistress of ceremonies ex-officio. Lynn 
Morrow was on his vacation so Janet took 
his place in handling the sidewalk inter- 
view broadcasts two days each week. Eve- 
lyn Gardiner was in California on her va- 
cation and Janet had to present Evelyn’s 
daily KDKA Home Forum programs. 

Besides all of which, she entertained 
her parents who were in Pittsburgh from 
their Florida home for a visit. 

1 1 1 

Orchids for NBCettes: 

And speaking of Evelyn Gardiner, she 
received a nice citation in the annual re- 
port of the Home-W'elfare Department of 
the Congress of Clubs of Western Penn- 
sylvania. Their visit to KDKA was rated 
as the highlight of the past year and the 
report concluded, “If you want a nice time, 
plan to go to see Evelyn Gardiner at 

The radio committee of the Congress 
also passed out the posies by mentioning 
the excellent cooperation they had re- 
ceived from “everyone from the office boy 
to the manager.” Special reference was 
made to Adelaide Lasner of the KDKA 
Production Division who had been “very 
gracious” in announcing and helping in 
the presentation of the regular Congress 


Qoe4> o*t 


Miss Helen Sheriden of the N. Y. 
Purchasing Department photographed at 
Inverurie, Bermuda, where she went on 
her vacation. 

Miss Margaret Germano of the Auditing Depart- 
ment is shown “yachting” during her vacation at 
Lake Maranacook, Maine. 

This is Joseph (Scotty) Bolton of the 
Service Dept., aboard the ship that took 
him home to Scotland for a short vaca- 
tion made possible by the hundreds of 
nickels he saved during his four years 
with NBC. 

George McElrath, operating engineer 
and president of the NBC Athletic 
Association, was presented with this 
ten-gallon hat By the Blackhills 
Roundup Committee on July 4. 

Mrs. Claudine Macdonald of the Women’s Activities Di- 
vision of the Program Department is shown dining with 
Lord Tweedsmuir, Governor General of Canada, in the 
cook house of the Eldorado Mine, Great Bear Lake, 
Northwest Territories where Mrs. Macdonald spent her 

Below: Military tactics were not the only tactics practiced at 
National Guard Camp this summer. Here are three NBCites per- 
forming a flank movement on a patch of blue-berries when time 
out was called on a field problem at Pine Camp. They are Ary R. 
Moll and Charles Jones of Guest Relations and Dick de Raismes 
of Script Division. 

Left: This is one fish story 
you can’t pooh-pooh. The 
112-pound tarpon was 
caught by Jesse S. Butcher, 
center, of Station Relations, 
in the Gulf of Mexico, off 
the coast of Corpus Christi, 
Texas. Looking on with ad- 
miration are George Morri- 
son, left, program director 
of NBC Station KRIS in 
Corpus Christi, and Cliff 
Tatom, general manager of 


SEPTEMBER 1, 1937 



by Noel Corbett 

With almost a hundred people milling 
around the microphones during the Magic 
Key of RCA broadcast from Hollywood, 
Hal Bock needed a candid cameraman 
who was mike conscious. He wanted no 
slip-ups as the layout was already sold to 
Radio Guide. The job was done by Page 
Gilman of One Mans Family, who knows 
his microphones, having been around 
them for ten years. 

Y Y Y 

Ruth Schooler, Manager’s Secretary, is 
a pretty tired girl these days. 

She has been showing the sights of 
Hollywood to her out-of-town sister, 
Frances. All the broadcasts were included. 
Ruth says that little sister all but swooned 
when she saw Tony Martin in person, and 
when she spotted Nelson Eddy, she did. 

Y Y Y 

Let it never be said that NBC Publicity 

Man Joe Alvin is lacking in ideas and 


Alvin has been known to take an ob- 
scure Shakespearean actor, dress him up 
in red pants, glorify his ability on a single 
sheet of paper, and a day later receive 
transcontinental requests for pictures. 

But that’s beside the point. It was seven 
a.m. In one hour Alvin was to meet Irene 
Rich and get a picture of the NBC star 
as she arrived in Hollywood. 

But not an ordinary picture. Being Fri- 
day the 13th, there should be a black cat 
around somewhere. For 24 hours Alvin had 
been looking for one. In fact, he also had 
NBCites scouring Hollywood alleys and 
back fences — to no avail. 

Did Alvin admit defeat? No. That after- 
noon news sections carried a picture of 
Irene Rich beside a streamlined train, and 
in her arms, a beautiful jet-black Persian 

Where Alvin got the cat is his secret. 
However, now His Persian Highness re- 
sides in a Hollywood mansion, surrounded 
by things dear to a cat’s heart such as 
canary birds and fish ponds. Alvin saw 
to that. 

Y Y Y 

Looks like Marvin Young just won’t 
ever become a general. 

A captain in the Infantry Reserve, the 
production manager was ordered to active 
duty at San Luis Obispo last summer. 
New programs kept him at his desk. This 
year, with even more new programs, he 
was detained again. 

So now he figures he’ll need a war in 
order to catch up. 

Y Y Y 

Now it develops that our Frank Figgins, 
in addition to being an Engineer and 
Paleontologist, used to be a cow-puncher. 

It all came out when another engineer, 
Murdo MacKenzie, invited Frank to go 
horse back riding on the Big Tujunga 
Ranch. He refused on the grounds that it 
would remind him too much of his hard- 
riding days back in Colorado. 

Come to think of it, Frank has got kind 
of a cowboy stride at that. 

Y Y Y 

Other NBCites who spend their days 
off galloping up and down the So. Cal. 
foothills are Joe Parker and Ben Gage, an- 
nouncers, and Frank Pittman, our gate- 

Y Y Y 

If Buddy Twiss, who handles the special 
events out here needs an assistant, Elma 
Cronin should get the job. Elma discov- 
ered a talking catfish which she thinks 
would be a natural for a special broad- 

Buddy says he will give his okeh if 
Elma guarantees the catfish will follow 
the script and not ad-lib. 

Y Y Y 

QUICK PIX . . . Studio Manager John 
Swallow and Mrs. Swallow vacationing 
aboard Baron Long’s yacht, Norab. Sailed 
to Santa Barbara to attend the yearly 
Fiesta there. . . . Helen Wendt, Program, 
ran out of numbers counting stars at her 
first preview the other night. . . . Varsity 
Show at Warner’s First National. . . . 
Ralph Amato, Maintenance, vacationing 
in Lucerne Valley at father-in-law’s ranch. 
Fremont Trail runs through middle of 
property, but swimming and jack-rabbit 
hunting are more interesting to Ralph 
than things historic. . . . Elaine Forbes, 
Syd Dixon’s secretary, saves pictures of 
Charlie McCarthy which she clips from 
newspapers and pastes in a big scrapbook. 

Other Sales Department activities — 
Tracy Moore vacationing at Ocean Park 
(Washington) at his home, “Moore Man- 
ners.’’ . . . An early morning visitor in our 
midst recently was Ken Carney, S. F. Pro- 
gram Manager. . . . Honor Holden Tray- 
nor. Artists’ Service, held a housewarm- 
ing in her new Wilshire District home, 
Aug. 22. NBCettes brought gifts of canned 
goods. . . . Before Birt Fisher, manager 
of KOMO, left Hollywood, he and Mrs. 
Fisher invited Nadine Amos, Mr. Gilman’s 
secretary, to spend her vacation with 


by William E. Lawrence 

Page Jack Simpson, after sending a 
recording of his voice to WJDX, NBC 
affiliate in Jackson, Mississippi, was hired 
as an announcer and production man. 

Announcer Charles Lyon is back in 
the fold hobbling about, nursing his ankle, 
which was injured while he was playing 
tennis with co-mikeman Lynn Brandt, 
who rushed him to the hospital. From 
there, after treatment, he sped to the 
studios just in time for his Kaltenmayer’s 
Kindergarten broadcast, which he did 
from a wheel chair and crutches. 

Y Y Y 

New Faces: Marvin H. Eichorst has 
been promoted to control relief supervis- 
or. Robert R. Jensen, new studio-field en- 
gineer was formerly control engineer at 
KFAB-KFOR in Lincoln, Nebraska, and 
KLZ in Denver, Colorado. His hobby is 
amateur photography, and he has done 
many fine jobs with both still and movie 
cameras. Jules W. Hack, former bank 
clerk, is a new page replacing Jack Simp- 
son. Marge Stockdale, who is retiring as 
Mrs. Heidler, is being replaced by Ruby 
Downs of Sales, whose place is being 
taken by Carolyn Turner from Central 
Stenographic. Eunice Anderson was hired 
as a new stenographer. 

Y Y Y 

Minor T. Wilson, new studio engineer, 
includes among his eleven years of radio 
work, time as chief engineer at XEAW in 
Reynose, Mexico, and studio and trans- 
mitter man at KPRC in Houston, Texas. 
F. C. Shidel, another new studio engineer 
comes from WLB in Minneapolis, which is 
owned and operated by the University of 
Minnesota. Gertrude Schmidt is now a 
regular member of Dorothy Frundt’s 
corps of beauties in Central Stenographic. 
Incidentally, the girls in this department 
could easily vie with the famed Radio 
City Music Hall Rockettes when it comes 
to beauty and precision. 

Y Y Y 

A. M. Elrod of Mail and Messenger, 
who won the NBC Chicago golf tourna- 
ment, drove five consecutive balls into a 
water hole the other afternoon. Does that 

them at Totem Nest, their Seattle home. 
. . . Alice Brady appeared for a guest spot 
the other Sunday in a wheel chair. Our 
gallant page, Russ Hudson, carried her to 
the second floor studios. At the sound of 
the chimes, Russ was upstairs to carry 
the movie star back down. Of course we 
have an elevator, but that’s only for such 
things as bull fiddles. 



A Visit To Station WEAF On Long Island 

by Robert R. Coveil 

Music Research Division, New York 

How many times, when you’re listening 
to your own radio at home, have you 
heard the familiar words, “WEAF, New 
York” and never given a thought to what 
happens to those sounds from the time 
they leave the announcer’s lips in some 
one of our New York studios to the time 
they reach you through your loudspeaker? 
Perhaps the words were so familiar they 
went in one ear and out the other, without 
your realizing that as far as their trans- 
mission to your radio is concerned, those 
words really came to you from North Bell- 
more, Long Island, where the WEAF 
transmitter is located. 

A few Sundays ago a friend of mine and 
I had an opportunity to visit North Bell- 
more. There, after spotting the pair of 
tall steel towers some distance away, we 
finally found the narrow road leading to 
the white one-story building from which, 
as we approached, the sounds of one of 
the Sunday afternoon programs came to 
our ears. 

I had expected to find a building of 
rough construction, serving no other than 
its main purpose of housing the electrical 
apparatus. Instead we saw a completely 
furnished interior, home-like and attrac- 
tive in its modern decorations, one to 
which some architect had obviously de- 
voted considerable thought. 

The engineer on duty welcomed us and 
we were soon involved in a long conversa- 
tion about the technical side of putting the 
programs on the air. He dispelled the 
false notion that the changes in the length 
of the antenna resulting from variations 
in the outdoor temperature have to be 
compensated by tuning it every morning 

to the transmitter. He demonstrated how 
a transmitting tube gives ample warning 
before it burns out, one of the things I 
had always wondered about. 

As we drove in we noticed a pretty 
fountain playing outside the building, and 
I had supposed this was the water used to 
cool the big tubes you have all seen in one 
of the exhibit rooms on the ninth floor of 
the studios in Radio City. This proved to 
be false, however, for we were told that 
the pool into which the watei flows col- 
lects so many frogs, twigs, and bugs of all 
sorts, that it would keep clogging the cir- 
culatory system. Instead, this water, 
cooled in the air, is used to cool the dis- 
tilled water, which circulates in the tubes. 

The two big towers, our host explained, 
are placed on a line running due north 
and south, with the counter-poise buried 
in the ground directly below. WEAF, we 
learned, runs on a twenty-four hour day, 
regardless of the number of hours it’s on 
the air. Every night after the power is shut 
off another engineer checks the entire 
transmitter, replacing any tubes or other 
parts that have burned out during the day 
and making any other necessary adjust- 

At this point we discovered we had 
stayed twice as long as we had planned, 
and still had to take pictures. In spite of 
the fact that when we went to drive off 
we found a brand new tire flat, I recom- 
mend to each and every member of NBC 
who ever happens to be in the vicinity of 
North Bellmore to drop in and learn as 
much as I did during the brief hour 
passed there so quickly. 

1 . 


by J. A. Aull 

We were sorry to lose Peggy McHale, 
Sales Manager Jack Hammann’s secre- 
tary, who decided she wanted to return to 
her home in New York and is now pinch- 
hitting in the Central Stenographic Sec- 
tion until she gets back to her old love. 
Sales. Marie Dixon, secretary to our for- 
mer sales manager, has taken over Miss 
McHale’s duties. 

i i i 

We are all very excited to note the 
rapid rise of our new building, which in- 
cidentally can be seen from our present 
quarters; we want to report that the six 
stories of steel work was completed on 
August ninth, right on schedule. 

i 1 i 

Announcer Alan Kennedy became the 
proud father of a little girl on August sec- 
ond and could scarcely keep himself 
under control until he was off duty to 
make the dash to New York, where his 
wife and new daughter are doing very 

i i -f 

Bob Thatcher of the New York Engi- 
neering Department has settled in Phila- 
delphia for some months to supervise the 
construction of the new KYW studios and 
has made many friends in his short stay. 
i i i 

Manager Leslie Joy returned from a 
vacation in Maine on August ninth, and 
Westinghouse Plant Manager Ernest 
Gager came back the same day from a 
fishing trip off the coast of Florida. J. F. 
M. Proul, our auditor and office manager, 
who pinch-hitted for Mr. Joy, is leaving 
on August fourteenth for a motor trip 
through New England and Canada. 

i i 1 ' 

We also have a new addition in the 
Sales Department in the person of Anna 
Anderson who will act as secretary to our 
salesmen. Previous to her employment by 
KYW she worked for Curtis Publishing 
Company for seven years. 


Leslie Schumann and Walton Wilson 
are two new studio control men and Wil- 
liam J. Flett and W. S. Gilbert are new- 
comers to the transmitter’s engineering 

i i 1 

George Jaspert, Sales, was rushed to a 
hospital on August 4 for an appendec- 
tomy. He is doing very well and is ex- 
pected back in his office during the first 
week in September. 

■ ■I! 

The home-like structure that houses the transmitting equipment of Station WEAF in Bellmore, 
Long Island. The picture was taken by Robert Covell of the N. Y. Music Research Division 
during a recent visit to the station. 

SEPTEMBER 1, 1937 



by Louise Landis 

Double Play: 

That post-vacation look, so prevalent 
around here, was strangely lacking from 
the happy countenance of John Wagner of 
the Accounting Department as he breezed 
in after his two weeks’ holiday. ... In 
fact, John looked and acted so gay that 
suspicions of colleagues were aroused. 
Finally he ’fessed up. 

He hadn’t been away on just an ordi- 
nary vacation, but a honeymoon. On July 
seventeenth he and the former Miss Jean 
McCracken of West Englewood, New Jer- 
sey, were married in the First Presbyte- 
rian Church in that city, and so congratu- 
lations instead of commiserations, were in 
order, and he got them from all sides. 

1 i i 

Yoder's Junket: 

Other NBC vacationers who traveled 
across the continent include Lloyd E. 
Yoder, manager of the Western Press 
Division, who spent his vacation in Salem, 
Ohio, with his mother, and George Fuerst 
of the Traffic Department, who visited 
Radio City, the new studios in Washing- 
ton, and sundry other places including 
Phoenix, Arizona. 

1 i 1 

Coming UP, Singapore! 

The NBC Artists’ Service covers the 
world! One of the most unique requests 
so far received by Larry Allen, San Fran- 
cisco manager, came tbe other day from 
the Tanglin Club, in Singapore. It seems 
that the club has an orchestra but no di- 
rector so would the Artists’ Service kind- 
ly send them an orchestra leader who 
could also play the piano? Artists’ Service 
not only could but did, and Walter Sheets, 
young San Francisco pianist, will soon be 
on his way to Singapore. 

i 1 i 

Sun-tanned Moustache 

Members of the San Francisco staff are 
asking themselves just what the strange 
influence is that Hollywood seems to exert 
on NBCites. . . . Wally Ruggles, sound 
man, returned from the cinema city with a 
hair-line moustache which, although 
Wally’s eyebrows and hair are opal-black, 
is a very ruddy red. 


Meet Anita Bolton, Assistant Director of 
Agriculture in NBC’s Western Division, who 
pinch-hit for Jennings Pierce when Director 
Pierce was on vacation. You’d never think it, 
but Anita knows all about legumes, weather 
reports, cotton prices and other items which 
the W estern Farm and Home Hour brings to 
listeners. She’s the daughter of a physician; 
grew up in California’s mining country, where 
she used to ride on night calls with her father 
and often had to hold a candle to supply light 
for an emergency operation. 

Wally makes no excuse for growing the 
moustache, but offers the sheepish sugges- 
tion that its unusual color must be the 
result of all the sun baths he took on 
Southern California beaches. 

1 i i 


Jennings Pierce, Director of Agricul- 
ture for NBC’s Western Division, has re- 
turned from a vacation in the Feather 
River country with a long-time lease on 
some property there where they will erect 
a cabin in time for next summer’s vaca- 

i i 1 

Dorothy Dumerais, secretary in the 
(Toman’s Magazine of the Air offices, is 
off on one of those vacations you dream 
about . . . she and a group of friends are 
on their way to Grand Teton, then to Yel- 
lowstone Park and from there to Glacier 
Park. On the way back to San Francisco 
they will drive down the Redwood High- 

way, stopping at Klamath for some fish- 

i i 1 

Other NBC vacationers: Jane Burns, 
chief hostess, who plans to spend most 
of hers settling in the new studio she has 
rented for the large group of singing 
pupils who keep her busy in her free 
time; Larry Allen, Artists’ Service Mana- 
ger, who goes to Corvallis, Oregon, his 
home town, to fish five streams in the 
vicinity; Jerry McGee, producer, who is 
spending his in Colorado; Ruth Miller, 
hostess, who spent hers catching up with 
all the dance and dinner dates she has to 
forego during the working months; and 
Program Manager Ken Carney, who flitted 
as far as Hollywood for a bus-man’s holi- 

i i 1 

Transferred to Hollywood are L. D. 
Cully, studio engineer and S. C. Hobart, 
control room supervisor, both of whom 
will officiate as supervisors in the Engi- 
neering Department there, according to 
Western Division Engineer, A. H. Saxton. 

P. A. Sugg, formerly studio engineer, 
takes Steve Hobart’s place here, and T. B. 
Palmer becomes relief supervisor. 

New faces in the plant include three 
new studio engineers: J. E. “Burrell, for- 
merly with a radio equipment installing 
company; H. N. Jacobs, University of 
California graduate, and F. L. Fullaway, 
former Navy man. 

Added to the KGO transmitter staff are 
R. T. Parks, former radio operator with 
the Pan American Airways, and M. D. 
Case, formerly of the RCA Communica- 
tions station at Bolinas. To the KPO trans- 
mitter staff: R. B. Barnes, formerly of 
Mackay Radio, and M. S. Brewer, form- 
erly of Globe Wireless. 

i 1 i 


Whenever John Ribbe, who produces the 
Standard Symphony Hour and other musi- 
cal programs arrives at the office looking 
sleepy, you can be sure it was a dear, 
moonlit night that did it. . . . Ribbe is an 
astronomy enthusiast and authority, and 
he spends all clear nights gazing at stars 
and the moon through a telescope whose 
ten-inch lens he made with his own hands, 
polishing it for months with jewelers’ 
rouge before it was ready to be used. 



1. Prints must be no smaller than 2%" 
X 4" (the larger the better). Nega- 
tives cannot be accepted. 

2. Captions are desirable. 

3. Name, stations and department must 
appear bn the back of photograph. 

Pictures will be judged on composi- 
tion and subject matter. Judges are 
NBC Photographers Ray Lee Jackson 
and William Haussler. Decisions are 
final. All entries will be returned but 
the NBC TRANSMITTER will not be 
responsible for those which are lost. 

Entries for October contest must be 
in by September 17. 


While at Klampenborg, Denmark, Clay Morgan, 
Director of Promotion, made this beautiful study 
of its Dyrehaven or Deer Park. He was awarded the 
first prize — two tickets to the newly opened musical 
spectacle, VIRGINIA, at the Center Theatre in 
Radio City. 

Honorable mention; “EXCURSION STEAMER” 
submitted by Barbara Buck, New York Sales 

Second Prize goes to this 
picture of one of the trans- 
mitting towers of the Red 
Network’s key station in 
Bellmore, Long Island. 
Robert R. Covell of the New 
York Music Research Divi- 
sion who took this picture 
from the bottom of the 
tower receives two tickets 
to the Radio City Music 
Hall for his entry. 

Special Mention was made by the judges of Warren Cerz’s (N. Y. Press) photograph 
taken in Vermont during his vacation. They particularly appreciated the clear detail 
of the grassy bank in the foreground and the cloud pattern reflected in the water. 


VOL, o 





Ten Tears With NBC 

Juan de Jara Almonte, former evening 
general manager, was appointed an assist- 
ant to President Lenox R. Lohr on Sep- 
tember 1, to represent NBC at such events 
and functions as may be directed by the 
president. Famed as NBC’s host and am- 
bassador of good will, Mr. Almonte also 
will handle arrangements for the recep- 
tion of distinguished guests. 

The office of evening general manager 
vacated by the appointment of Mr. Al- 
monte to the president’s office has been 

When Mr. Almonte joined NBC ten 
years ago he brought with him an inter- 
national background and broad experience 
as a journalist and advertising man. He 
was born in Paris and educated in Eng- 
land where his father was a Spanish dip- 
lomat stationed in London. 

During a visit to America a newspaper- 
man friend of his persuaded him to stay in 
New York to work for the old Daily News. 
Dressed in a frock coat and top hat young 
Mr. Almonte went to the offices of the 
Daily News to meet the city editor. Fol- 
lowing the hubbub among the office per- 
sonnel caused by his entry and the inter- 
view with the city editor, he was offered a 
job as ship news reporter at fifteen dol- 
lars a week. He took it and. following the 
advice of his new boss, he replaced his 
formal morning outfit with an ordinary 
American business suit before reporting 
for work the following day. 

After two years as a ship news reporter, 
during which he made the acquaintance 
of many celebrities who are now his close 
friends, he turned columnist for the Globe 
(Continued on Page lit 


SETTEMliEK I r,, I ()r,7 INO. I i 

Appointed Manager 

Of NBC San Francisco 

NBC, San Francisco, has a new mana- 
ger in the person of an old friend. He is 
Lloyd E. Yoder, manager for almost ten 
years of the Western Press Division, 
whose promotion to the post of manager 
of the San Erancisco offices, with jurisdic- 
tion over KPO and KGO, was announced 
August 31 by Vice President Don E. 

The new KPO-KGO head, in point of 
service, is one of the oldest NBC execu- 
tives in the West . . . and one of the 
youngest in years. He started his radio 
career as an NBC announcer in 1927, then 
became press representative, and shortly 
after that manager of the Press Division. 

Well-known throughout the West for his 
connections with football as a Pacific 
Coast Conference official, as well as for 
his work with NBC. Mr. Yoder was born 
in Salem, Ohio, and is a graduate of the 
Carnegie Institute of Technology. He also 
attended San Francisco Law School. 

In 1926. Mr. Yoder was captain of the 
Carnegie Tech football team, and was 
named on Rockne, Warner, Jones and 
other All-America teams. He came to San 
Francisco to play in the Shrine East-West 
game, and after his graduation returned 
to join the National Broadcasting Com- 

Mr. Yoder is president of the Intercol- 
legiate Alumni Association of San Eran- 
cisco. He is a member of the Sigma Delta 
Kappa (legal) and of the Sigma Alpha 
Epsilon (social) fraternity, and of the 
Olympic, Commonwealth, Press and Army 
and Navy Clubs. He is an officer in the 
United States Naval Reserve and a former 
director of the Junior Chamber of Com- 

Manager oj KPO-KGO San Francisco 


From KOA to KDKA 

A. E. Nelson, manager of Station KOA 
in Denver, was appointed to succeed 
Harry A. Woodman as general manager 
of KDKA, Pittsburgh, effective Septem- 
ber 1. 

Mr. Nelson’s appointment to the man- 
agership of the Pioneer Broadcasting Sta- 
tion climaxes a brilliant record of three 
years during which he raised the prestige 
and popularity of KOA, making it one of 
the most important and well-equipped sta- 
tions on the NBC networks. 

KDKA’s new general manager became 
associated with the National Broadcast- 
ing Company in 1934 after WIBO, which 
he managed and directed for four years, 
was closed by the Federal Cummunica- 
tions Commission on the grounds that it 
was in an over-quota state. 

Mr. Nelson’s business career started a 
year after he graduated from high school 
in his native Chicago. He started in an 
insurance company where he worked for 
a year and then organized his own com- 
pany which represented several insurance 
companies in Chicago. Later he helped 
to organize the Nelson Brothers Automo- 
bile Finance Company which in 1925 de- 
veloped into the Nelson Brothers Bond 
and Mortgage Company. 

In 1929 he resigned as president and 
manager of the Nelson Brothers Bond 
and Mortgage Company to become gen- 
eral manager of Station WIBO which was 
owned by his company. 

(Turn to page 8 for new alignment of 
KOA executives.) 






Charles H. Pease comes from NBC 
Chicago to join the New York staff of 
studio engineers. He was a member of the 
engineering staff of Station WMAQ when 
that station was purchased from the 
Chicago Daily News by the National 
Broadcasting Company in 1932. 

Mr. Pease started his career in broad- 
casting in 1921. At one time he wrote a 
technical radio column for the Chicago 
Daily News. One of his newspaper col- 
leagues, William S. Hedges, ex-NBC exec- 
utive and now manager of WLW, Cincin- 
nati, also wrote a radio column (non- 
technical) for the same paper during that 
period. Another prominent radio person 
who also wrote for the Daily News in 
those days is Clem McCarthy. 

i i i 

Recent replacements in the Central 
Stenographic Section are as follows: 

Miss Eleanor Cunningham, formerly 
with the National Association for Travel- 
ers Aid, is a graduate of the New Jersey 
College for Women. 

Miss Ruth Gould, a graduate of Bar- 
nard College, class of ’37, is here for her 
first job. In college she majored in Eng- 
lish Literature and is interested in adver- 
tising and copywriting. Her hobby is 

music and she’s had some experience on 
the radio as accompanist for a friend who 
sings occasionally over Station WFAS in 
White Plains. 

Mrs. Natalie B. Baker of Passaic, New 
Jersey, a graduate of Radcliffe College, 
’32, worked as a secretary for the HOLC 
in New York City before coming to Radio 
City. In college she majored in Fine Arts 
and some of her paintings have been ex- 
hibited in the Harvard Fogg Museum. 
She is married to a member of the H. M. 
Kiesewetter Advertising Agency, and they 
live in New York. 

i i i 

Duane Stewart, a new member of the 
page staff, comes to NBC from Carleton 
College in Northfield, Minnesota. As a 
member of the Northfield College Orches- 
tra he and other members of the orchestra 
visited several European countries by 
playing on ships plying the Atlantic. He 
is interested in announcing and would 
like to get into an NBC orchestra. 

i i i 

Herluf Provensen, formerly ot the 
NBC Washington studios, has joined the 
announcing staff in New York, filling the 
place vacated by the resignation of Frank 
Cody who quits NBC to go into his fath- 
er’s furniture business in Milwaukee. An- 
nouncer Provensen is a brother of Mar- 
tin Provensen, ex-NBC mikeman. 

i i i 

Richard Roe comes to our page staff 
from Greenwich, Connecticut, and Peddie 
School. His name, he says, has caused 
him much embarrassment when cashing 

checks because Richard Roe is commonly 
used as a fictitious name for a party to a 
legal action. However, now he hopes that 
his NBC employe’s card will facilitate 
check-cashing in the future. 

i i 1 

Hy Duckworth came all the way from 
Salt Lake City to get a job on NBC’s 
page force. He’s an engineer with some 
experience in Utah’s copper mines and he 
hopes to work into our Engineering De- 

i i i 

William Eddy, formerly with the Farns- 
worth Television Company in Philadel- 
phia has joined the Engineering Depart- 
ment as a television engineer. He joined 
the Navy after graduating from the Naval 
Academy in 1926 aqd retired in 1934 with 
the rank of lieutenant, senior grade. 

1 i i 

Fred M. Weade who has spent many 
years in the engine rooms of steamships 
has joined the Engineering Department 
as an engineer’s helper in the air-con- 
ditioning plant. 

■f i i 


Miss Marjorie Worth, formerly of 

Sustaining Traffic is now secretary to 

George 0. Milne, Eastern Division Engi- 
neer. She replaces Miss Jeanette Holzer 
who resigned September 1 to take the 
veil at a convent of the Sisters of Charity. 

The position vacated by Miss Worth in 
Sustaining Traffic will be filled by Miss 
Winifred Meehan of Stenographic. Miss 
Meehan joined NBC last October. 

■f -t i 

Miss Bernadette Bautz, a graduate of 
the Catherine Gibbs Secretarial School, 
who joined the Stenographic Section in 
July is now in the Station Relations De- 

■* i i 

Miss Elizabeth Scott of Station Rela- 
tions has been appointed to replace Miss 
Beatrice Ackling as secretary to Keith 
Kiggins in the same department. Miss 
Ackling is resigning from the Company, 
effective September 15. 


Miss Catherine Merrill goes with her 
boss, Juan de J. Almonte, to their new 
office up on the sixth floor. 

1 i 1 

Miss Lucile Russell who was mentioned 
as a newcomer to the Stenographic Sec- 
tion in the last issue of the NBC Trans- 
mitter is now in the International Divi- 
sion of the Program Dept. 

(Continued on Next Page) 

NBC Photo by Sydney Desfor 

Lewis H. Titterton, head of the N. Y. Script Division, was given a farewell party by members 
of his staff in the Rainbow Room before he sailed on the Normandie on September 1 to spend his 
vacation in his mother country, England, whence he has been absent for eleven years. Mr. Titterton 
is shown in the center, seated, smoking a pipe, and holding up one of the many bon-voyage presents 
he received from members of his division. 

SEPTEMBER 15, 1937 



Miss Marion Turrcntinc. Accounting, 
resigned Sejjtember 8 to go to California 
w'liere she expects to make her home. Miss 
Tiirrenline wiio liad been with the Com- 
pany six years recpiested tliat lier re- 
gards he conveyed throiigli these columns 
to all her friends in NBC whom she was- 
n’t able to see before her sudden depar- 

i i i 

Don Lowe, announcer, resigned from 
the Company September 1. However, he 
will continue his work as a freelance an- 
nouncer on commercial programs. 

i i i 

Robert R. Egan. Sales, resigned from 
the Company on September 7 to join the 
sales department of the magazine. This 
W eek. Mr. Egan who was a newspaper- 
man before coming to NBC had been with 
the Company one year and a half. 

i i i 

Palmer Wentworth, messenger in the 
Telegraph Room who joined the Com- 
pany as a page in May. is resigning effec- 
tive September 15 to go to California 
where he will work for a hotel in Palm 

i i i 

Walter Duncan. Sales, is resigning 
September 15 to accept a position as sales 
manager of Station WNEW New York. 

i i i 

John Bell, a supervisor in Guest Re- 
lations, resigns effective September 15 to 
accept an executive position with a fur- 
niture company in Dunkirk, N. Y. Mr. 
Bell came to NBC as a page in February 
1936 and subsequently became a guide, 
set-up man and assistant supervisor be- 
fore he was made a supervisor a year 
after he joined tlie Company. 

i i i 


E. A. Hungerford of the Television 
Division was married to Miss Helen 
Savery of Hoosick, N. Y., on September 
4. The wedding took place in All Saints 
Church in Hoosick and was followed by 
a reception at the home of the bride’s 

The newlyweds went to the Adirondacks 
for their honeymoon. 

i i 1 

Sheldon B. Hickox, Jr. of Station Re- 
lations kept it a secret for many days but 
the Transmitter finally found out that on 
July 31 he promised to “love, honor and 
obey” Miss Evelyn Speidell of Mt. Ver- 
non, N. Y. The wedding took place in 
Mr. Hickox’s home town, Groveland, 
Massachusetts. It was a small, informal 
affair attended only by close relatives of 
the bride and bridegroom. 

Mr. and Mrs. Hickox are now residing 
at Forest Hills. Long Island. 

f f / 

Miss Antoinette Force of the .Statistical 
De|)artment became .Mrs. Alfred F. Tull. 
Jr., on .Saturday. September 4. The mar- 
riage. |)erformed by tbe bride’s uncle. 
Rev. F. G. Urbano. took place in St. 
John’s Church, Far Rockaway. Long 

The newlyweds are going on a honey- 
moon trip during their vacation periods 
the latter part of this month. They are 
making their residence in East Orange, 
N. J. 

i i i 

Joseph Spagnola, Duplicating Room, 
was married to Miss Angela Bellino at 
St. Agnes Church in Brooklyn. September 
11. Mr. and Mrs. Spagnola are honey- 
mooning in Bermuda. 

i i i 

Stork News; 

Crawford D. Baton. Statistical, became 
tbe father of a seven-and-a-half pound 
baby boy op August 21. 

i i i 


Howard Claney. announcer, returned 
from a month’s vacation in Europe aboard 
the Aquitania on August 31. 

i i i 

John F. Royal, vice president in charge 
of programs, returned from Europe on 
September 2. 

i i i 

Roy C. Witmer. vice president in charge 
of sales, returned from his vacation Sep- 
tember 8. 

Judge and Mrs. .\. L. .\shby and their 
son. John, and daughter. Marjory, have 
just returned from an extended trip 
abroad. Judge Asbby who is vice president 
and general counsel of NBC visited Eng- 
land. France. Italy. Germany. Belgium. 
Holland, .\ustria and Hungary in behalf 
of the Company and made studies of the 
broadcasting systems of those countries. 
He also was in conference in Switzerland 
with officials of the International Broad- 
casting Union and with numerous foreign 
copyright societies controlling the per- 
forming rights here of musical composi- 
tions written abroad. 

i i i 

Siegmund Strauss, prominent radio in- 
ventor from .\ustria. was a recent visitor 
to the Radio City studios. Representing 
the Company, Engineer Joseph D’.Agos- 
tino with the assistance of German-speak- 
ing Guide Ray Feuerstein took Dr. Strauss 
on a tour of our headquarters. 

i 1 i 

Daniel .Munster, page, who is a lieuten- 
ant in the 258th Field .\rtillery was per- 
sonally commended by Col. Hanford for 
getting twelve out of thirteen hits with a 
75 mm. gun during target practice at Pine 
Camp in Great Bend. N. Y.. where Lt. 
Munster vacationed with his company. 

i i i 

Dr. James R. .\ngell, retired president 

of \ale University, who accepted the post 
of NBC educational counselor last June 
assumed his duties with the Company 
September 7. Dr. .\ngell’s office is on the 
sixth floor of the RC.\ Building. 

ySC Photo by Sx'dney Dcs/or 

This is the reception that Miss Antoinette Force (seated at the desk) of the N. Y. Statistical 
Department received when she returned to her desk after the Labor Day weekend with a new 
platinum ring and a new name — Mrs. Alfred F. Tull, Jr. 




by Noel Corbett 

College education proved itself 100%, 
when, on September 1st, the page boy sys- 
tem, as worked in Radio City, was put 
into effect in the Hollywood Studios, and 
every lad chosen was a college graduate. 

The increasingly busy switchboard now 
claims the full time of former reception- 

The newcomers’ schools are about as 
well scattered around the country as NBC 
network stations. Hyde Clayton, who will 
be assistant to head page Bob Edwards, 
came from Utah and Pittsburgh Univer- 
sities. James Hartzell is a Yale man. Le- 
land Bridgman hails from Washington 
State; Adolph Lefler is from the U. of 
South Dakota, and George McMenamin’s 
alma mater is Santa Clara. 

No doubt there will be big doings in the 
page boys’ sanctuary when football sea- 
son rolls around. 

i i i 

Now that Don E. Gilman has become 
a Hollywood native, he is plunging into 
civic affairs as much as he was in San 

Recently he was made chairman of the 
Radio Department of the Pacific Adver- 
tising Clubs Association Convention, and 
radio head of the Community Chest Drive 
in L. A. 

i i i 

NBCer’s at the Bergen-McCarthy gar- 
den party in Beverly Hills were Frances 
Scully, Hal Bock, Joe Alvin and Sid 

Goodwin, producer. Milton Samuel and 

Marie Elbs of the S. F. Press flew down 
for the affair, and we spotted Burke 
Crotty of the N. Y. Photo Section and 
Bill Haussler getting a photographic 
record of little Charlie’s antics. 

1 i i 

Fred Leuschner, NBC attorney in Hol- 
lywood, and Syd Dixon, Sales, took a 
hunting trip to Fresno. 

Being open season for doves, the idea 
was to shoot the limit. 

However, Leuschner apparently mis- 
took 230-pound Syd for one of the doves 
and loaded him full of buckshot. 

i i i 

We now have a new night manager. 
He’s Big Bill Andrews, who always an- 
nounced One Man’s Family when it was 
heard from San Francisco where he was 
chief announcer. 

Bill started in radio when he still wore 
short pants, and at one time was one of 
the youngest operators in the West. He is 
married to Helen Musselman, who plays 
Ann Waite in One Man’s Family. 

Bill is 6 foot 2 inches, and well over 
200 pounds — so he should have no diffi- 
culty handling those large studio audi- 

1 i i 

Because Esther Baxter could sight an 
“NBC” in the daily papers she clipped 
part-time in the Press Department quicker 
than most girls can spot a fall suit bar- 
gain, Hal Bock gave her a full time sec- 
retarial position. 

i i 1 

Mort Smith, Engineering, was handing 
out cigars on September 2nd. The new- 
comer is Richard Sewell Smith, who, at 
this writing has almost reached ten 

i i i 

Karel Pearson, Traffic, and Russ Hud- 
son, his new assistant, were horseback 
riding the other day. 

They reached the middle of a stream, 
when Karel’s nag balked. He called for 
help from Russ who had reached the 

Russ did his best, but wasn’t much help, 
as he was laughing too hard — at the boss, 
not the boss. 

i i i 

Fred Dick’s Mimeo Department has 
two new additions — Margaret Kent and 
Max Hutto. For the past three years Hutto 
has been working for the express com- 
pany, and everytime he brought a pack- 
age into Walter Baker’s office, he’d say 
such nice things about NBC that Walter 
finally put him to work. 

■f i -f 

Dema Harshbarger, Artists’ Service, 
really went places on her vacation. Lake 
Tahoe in the high Sierras, Carmel-by-the- 
Sea, and finally to Mexican waters in a 
friend’s 85-foot schooner. The boat for- 
merly was owned by Phil Lord. 

i i i 

Milton Samuel, S. F. Press, is a lad 
who’s glad he learned at an early age to 
cart around all his credentials. 

Vacationing with Bob Hall, radio ed of 
the S. F. Call-Bulletin, Bob attempted to 
record a sleeping Mexican military copper 
with his Brownie No. 2. This led to Bob’s 
incarceration in the local bastille. 

Milt dug deep into his hip pocket to 
produce a U. S. Deputy Sheriff’s card. 
This impressive gesture led to Hall’s re- 
lease — despite the fact that the card was 
two years out-dated. 

i i i 

Marvin Young, production manager, is 
ready for the fall rush of programs. He 

8,296 VISIT NBC 


Establishing a new record for a single 
day, exactly 8,296 persons visiting New 
York City during the week-end of Labor 
Day made the famous tour through the 
NBC studios in Radio City Sunday, Sep- 
tember 5, according to an announcement 
by the Guest Relations Division. The 
number of people who visited the studios 
during the three days of the week-end 
totalled 17,476. 

The previous record was made on Sun- 
day of the 1936 Labor Day holidays when 
8,209 visitors toured the studios. Although 
people were turned away on both days, 
the record was increased this year because 
a larger staff of NBC guides handled the 
crowds with a new efficiency learned from 

Fifty NBC guides led the groups of visi- 
tors through the mile-long tour of studios 
and exhibition galleries, leaving the large 
reception foyer at three-minute intervals. 

has a new assistant in Walter Bunker, and 
Ted Hediger, whom NBCer’s in Chicago 
knew back in 1930, is now on the pro- 
duction staff. 


Walter Baker has a gloomy look about 
him these days. And the reason is, his 
secretary, Virginia Elliott, is leaving NBC. 
Virginia’s husband has been appointed 
SRA head in El Centro, Cal., and she 
wants to give her full time to being a 

However, Walter won’t lack for effi- 
ciency in his office. Maryalice Moynihan, 
who more than one time good-naturedly 
straightened us out on those intricate bud- 
get numbers up in San Francisco, will 
take her place. 

1 i i 

QUICK FIX . . . Marvin Young, Walter 
Bunker and their wives were recent guests 
of Ben Alexander at his Malibu Beach 
house. . . . Before Virginia Elliott left 
NBC, Karel Pearson, Russ Hudson and 
Frank Pittman lunched her at Sardi’s on 
Hollywood Blvd. . . . Ruth Schooler left 
her two turtles. Red and Blue Networks, 
in care of Walter Baker when she vaca- 
tioned. . . . Frances Scully motored to 
S. F. over Labor Day . . . Syd Dixon, 
Sales, has been made chairman of the 
Ways and Means Committee of the L. A. 
Advertising Club for the June, 1938, 
P.A.C.A. Convention. . . . Ray Ferguson 
has gone in for ice skating. . . . Fred 
Dick’s days off are spent in Claude Fer- 
rel’s carpentry shop knocking together 
household doodads for his bride. 

SEPTEMBER 15, 1937 



by William E. Lawrence 

Ray Is Now Press Chief 

The resignation of Albert R. Williamson 
as manager of the Press Information and 
Service Division and the appointment of 
William B. Ray to succeed him took effect 
September 13th. Mr. Williamson, who had 
been manager of the Press Division for 
nine years, resigned to become assistant 
to the publisher of the Miniteapolis Star. 
He was in the newspaper field for twelve 
years before coming to NBC, 

-Mr. Ray has been a member of the 
Press Department for the past four years, 
and for the last year has been news edi- 
tor. He was born in Arkansas and at- 
tended Louisville, Kentucky, public 
schools, the University of Louisville and 
the University of Chicago Law School. He 
has worked on the sports staff of the 
Louisville Courier Journal and on the 
Chicago Evening Post. During the Chi- 
cago World’s Fair he was in the promo- 
tion department, and from there came di- 
rectly to NBC. He was married in 1934 
and now resides in the North Shore 

suburb of Evanston. 

i i -f 


Park G. Parker, assistant manager of 
the NBC Central Division, resigned to 
join the Blackett-Sample-Hummert Ad- 

vertising Agency as vice president. 

i r i 

A farewell dinner party was 

given to Luella Law- 
rence on August 26th 
by the NBC-Chicago 
ladies with “pitchers” 
being took ’n’ every- 
thing (see cut). Chi- 
cago’s Bismarck 
Hotel was the scene 
of the big party and 
Luella was presented 
with a very swell fall 
purse, and an anony- 
mous surprise contri- 
bution. Mrs. Lawrence 
is going with Mr. 

Parker to the Black- 
ett - Sample - Hum- 
mert agency to con- 
tinue as his secretary. 

> > > 

Don A. Marcotte. 

Music Library Suj)er- 
visor, recently an- 
nounced his affiliation 
with tlie Warner Bro- 
thers Music Corpora- 
tion in a similar ca- 

pacity. This terminated an eleven-year re- 
lationship with NBC. 

i 1 i 

Wynthrop Orr. production director, 
with us only a few months, was just be- 
coming acquainted with everybody here 
when we discovered he had also resigned 
and was headed for the Stack-Goble Ad- 
vertising Agency as head radio man. 

■t i i 

Social News: 

Martha Linn, our only woman announc- 
er in the Chicago staff, celebrated her first 
year on the air the other day and the fea- 
tured attraction during the festivities was 
a huge birthday cake sporting one lonely 
candle. The announcer’s room where the 
party was held, was the gathering place 
for all of our better cake-eaters. 

i 1 i 

Sound Effects Man Harry Bubeck has 
announced his engagement to Miss Alice 
Rogers. The wedding is planned for this 

i -f 

Marion Cooper, one of our charming 
stenographers, was married August 28th 
to George Edwards, and after their exten- 
sive California honeymoon will take up 
a residence on the North Shore. 

Studio Afloat: 

Louis Roen, announcer on the Today's 
Children program, lent a novel touch to a 
recent broadcast by furnishing his 37-foot 
sailboat. The Owl, to be used as a studio. 
The entire show was picked up from the 
deck of the boat which was anchored on 
Lake Michigan. The script for the broad- 
cast called for a storm in the sound ef- 
fects, and the sound man was uncertain 
whether artificial sound devices would be 
needed or whether Mother Nature would 
do the trick. As it turned out. Mother 
Nature wouldn’t cooperate so the boys 
had to make their own storm. 

i i i 

Personnel Changes: 

Page-Captain Russell Sparks did a little 
personal sales promoting and was re- 
warded by being assigned to the Sales 
Promotion Division. His uniform is being 
filled by Page Bill Weaver who, by the 
way, in addition to filling another singing 
engagement on the Club Matinee pro- 
gram, placed third in the Chicago Music 
Festival held in Soldiers Field recently. 

i i i 

The recent addition of Ralph Maddox 
to our production staff puts one in mind 
of a baseball club’s player trade. Page 
Jack Simpson who went to Station WJDX 
in Jackson. Mississippi, as announcer, re- 
placed Maddox, who came here as pro- 
^ duction director. I 
suppose we could say 
no cash was involved, 
and Ralph batted .367 
this year, but then, 
this is not a sports 

Mr. Maddox is a 
native Mississippian 
and received his ele- 
mentary education in 
this state. He holds a 
Bachelor’s degree in 
Dramatic Art from 
Bush Conservatory in 
Chicago. He entered 
radio in 1931 as an- 
nouncer for Station 
W’QBC at Vicksburg, 
Mississippi, joining 
the staff of WJDX in 

i 1 i 

Send your prize pic- 
tures to the NBC Trans- 
mitter Photo Contest and 
win two theatre tickets. 

Picture snapped at farewell dinner party given by NBC Chicago ladies for Luella Lawrence 
who leaves to go with Park Parker to Blackett-Sample-Hummert agency. 

First row, left to right: Marcelle Mitchell, Dorothy Frundt, Luella Lawrence and Florence 
Moeller. Second row: Loretta Dwyer, Lauretta Cooney, Lillian Wack, Bertha Curran, Martha 
Reinecker, Rubye Downs, Adele Crawford and Esther Ludwig. Third row: Helen Kellie, Alice 
Dinkeloo, Helen .Shervey, Frances Dixon, Dorothy Masters, Ruth O’Connor, Dorothy Horton 
and Evelyn Partridge. Fourth row: Esther Nilsen, Maline Cooper, Helene Heinz, Irene Shields 

and Agnes Seward. 





. READERS • . 

\ ' 

Wasmi(\)gton,has the 

amtewna \nthe0.3.- 
828 feet. 






ON Sept. 7,i922. 



_ Studio Tour, from r^- 





Published for and by the employes 
of the National Broadcasting Company 
from coast to coast. 

VOL. 3 SEPTEMBER 15. 1937 No. 12 


DOM D.WIS Editor 

ARY R. MOLL Associate Editor 


FRANZ NAESETH Circulation 



FKANK C. LEPORE Press Corresponder}t 

ROBERT HOROWITZ Guest Relntions 

Address all correspondence to: 
Room 284, RCA Bldg., New York 
Circle 7-8300, Ext. 220 


Closing its season officially, Friday. Au- 
gust 27. the NBC Baseball Team split a 
double-header, nosing out Apeda Film. 6 
to 5, in the first game but losing the sec- 
ond to MGM. 2 to 1, in games played at 
Washington Field. 192nd Street at Audo- 
bon Avenue. 

Losing the second game automatically 
excludes the NBCites from taking part in 
the playoffs. However, on the basis of its 
performance for the season, the NBC nine 
ended up in third place in the Motion 
Picture Athletic Association League. 

While the season is officially over, the 
team may participate in a special post- 
season night game with the Daniel Reeves 
baseball team. Manager Jack Wahlstrom 
lias been invited by Reeves to play them 
in a night game at Dyckman Oval. Plans 
are still tentative, liowever. 

Since the season was not as successful 
as those of past summers, the hoys are 
anxiously awaiting the coming of another 
spring and another baseball season when 
they hope to wind up in first jdace instead 
of third. 

Following is the lineup of players 
which prevailed during most of tiie sea- 
son : 

1st l)ase 


2nd base 




3rd l)ase 


Left field 


Center field 


Riglit field 





Von Frank 

Steady Attendance 

At Shooting Meets 

NBC rifle and pistol experts held their 
third and fourth meetings on August 24 
and 31. respectively, at the usual place. 
Manhattan School of Firearms. 24 Murray 

In the last meeting Miss Agnes Loch- 
erer of Legal showed up the other “gun 
toters” with a high score of 96. Miss 
Claire Conway of Program took the prize 
for showing the greatest improvement. 
Her score was 80 as compared with 66 in 
tlie previous meeting. 

If the attendance continues to increase, 
Gordon H. Mills who is in charge of the 
group expects to organize permanent Red 
and Blue teams, second and third teams, 
and a ladies’ team. The shooting group 
meets every Tuesday evening at six 
o’clock at the place mentioned above. The 
cost per person including bullets is sel- 
dom more than a dollar. 

Tlie following is the lineup for both 
teams tliat met August 31: 


Donald Castle — Engineering 
Clarkson Bundick — Engineering 
Robert Schuetz — Engineering 
Alice Cook — Sales 
Max Jacobson — Engineering 

Theodore Van Cott — Engineering 
Theodore Kruse — Engineering 
Agnes Locherer — Legal 
Clare Conway — Program 


Gordon Mills— Sales 
Marion Ayer — Treasurer 
George McElrath — Engineering 
Jeanette Ferreira — Artist Service 
Edward Boeder — Guest 
Beverly Fredendall — Engineering 
Elmer Mead — Engineering 
Willard Butler — Sales Traffic 
Evelyn Costel — Legal 

The Reds won by ten points with a 
score of 765. High scorer for the Red 
Team was Miss Agnes Locherer with 96 
and Gordon Mills topped the Blues with 

Have you seen the greatest musi- 
cal show in New York City this sea- 
son — VIRGINIA — at the Radio 
City Center Theatre? You can win 
two tickets for orchestra seats to 
this beautiful American production 
by sending your prize photographs 
to the NBC Transmitter Photo 

SEPTEMBER 15, 1937 



by Kay Barr 

folks found a brief respite from the heat 
last month hy drop|)ing into the air-con- 
ditioned (adv. ) Gateway Restaurant 
after work. Sipping their coca colas and 
lemonades (?) we spied Gordon Mills. 
Virginia Blachly, Dwight Herrick, Ted 
Church and a friend; Abe Schechter, 
Jerry Wolke, Ben Grauer, Welbourn 
Kelly. Doris Steen and her husband ;• Jack 
Costello and his Mrs., Don Goddard, Ary 
Moll, Margaret O’Connor, Phoebe Mink, 
Nelson Case, Milt Berg, Bill Neubeck, Bill 
Ray — new Chicago Press Manager — with 
Ed Curtin; Alan Kent. Arthur Coombs- 
Johnson, and Dorothy Allred. Quite a 
popular place, that Gateway (another 
adv. ) . 

* * * 

The switchboard operator reported 200 
calls prior to the Louis-Farr fite last 
month, and 30 calls during the fite. 15 of 
these latter can be chalked up to one 
over-enthusiastic lady who called at the 
end of each round, merely to crow “Hur- 
rah for Farr”. That was the extent of her 

* * * 

All the folks who took their vacations 
August 23 to 28 sure ran into bad weather 
around New York. But of them all. Tom 
Tart’s vacation was probably the saddest. 
After wasting a week watching the skies 
for a clearing day. Monday (in the second 
week) was bright and shiny, so Tom hied 
himself off to a handball court for a bit 
of workout in the sun. Playing barefooted 
for five hours raised a beautiful big blister 
on his foot, so for the balance of his vaca- 
tion, including the Labor Day weekend, 
Tom sat with his foot propped up on a 
chair swathed in bandages (the foot-was 
swathed — not the chair). Our heartfelt 
sympathy, Tom — if we’d known it sooner 
we’d have sent a wreath — or a set of cross- 
word puzzles. 

Thanks Charlie Nobles, Boston an- 
nouncer, for your nice visit. And best 
wishes to Ruth Eisner, who is recuperat- 
ing from an operation in the Mt. Sinai 
Hospital in Cleveland. 

* * * 

In case you didn’t know. Fashion Editor 
Betty Goodwin and Announcer Nelson 
Case are two latest NBCites to be screen 

— Walter Moore 

Harry A. Woodman, who has been 
general manager of KDKA for the past 
three years and who was transferred to 
the New York offices of the National 
Broadcasting Company for executive as- 
signment September 1, received a unani- 
mous expression of high regard from the 
entire station personnel. 

In order that he may have a perma- 
nent record of this tribute, it was inscribed 
on a large sheet of parchment paper and 
bore the signatures of every member of 
the KDKA organization. This impressive 
document was presented to Mr. Woodman 
during the annual KDKA Corn Roast, 
which was held at the Hill Top Farm of 
Program Manager John Gihon, on the 
afternoon and evening of August 28. It 
was in the form of a resolution, and read 
as follows: 

“Whereas. Harry Andrews Woodman is 
General Manager of Radio Station 
KDKA, and during his three years resi- 
dence among us has demonstrated that 
unswerving loyalty to his adopted com- 
munity — that unflagging zeal in the fur- 
therance of those ideals and traditions 
which so enrich the life of this station, 
and that sincere and faithful devotion to 
the Staff of KDKA which inspires affec- 
tionate regard in all who know him as 
intimately as we, and 

“Whereas, We are soon to be left on 
the shore behind him as he departs for a 
greater port of call, and 

“Whereas, this day has been duly set 
aside for the Celebration of the Annual 
KDKA Corn Roast, at the Hill Top Farm, 
Now be it 

“RESOLVED, that the said Harry An- 
drews Woodman is appointed to the Su- 
preme Office of Guest of Honor and Chief 
Butter and Salt Man of the Corn Roast, 
enjoying all the rights, privileges and 

Librarian, looks admiringly at the farewell 
scroll presented by members of the KDKA 
staff to their retiring general manager, Harry 
A. Woodman. 

Introducing NANCY BROOKE who joined the 
staff of KDKA September 1 as music librarian. 
Miss Brooke has been secretary to Marjorie 
Stewart, head of Microphone Playhouse, for 
several years, so is no stranger to radio. She 
succeeds Jean Moore. 

immunities appurtenant thereto, and that 
he bear with him to his new duties the 
warm and sincere wishes of this staff for 
success and happiness.” 

The date and seventy-nine signatures 

/ / < 

Announcer Bill Sutherland. KDKA. has 
just returned from his vacation at Madi- 
son, Ohio, on Lake Erie. 

i i i 

Announcer Bill Beal has returned from 
his vacation trip to James Bay in north- 
ern Ontario. Bill broadcasts messages to 
the Far North every Saturday night. 
Mounties, members of the Hudson’s Bay 
Company staff, government men and 
others at the outposts always listen to the 
broadcasts. And appreciate them. They 
wanted to see Beal. So they invited him to 
spend a month visiting their “outposts of 
civilization”. He had a grand time. 

i 1 i 

Evelyn Gardiner, KDKA Home Forum, 
is back from California. 

■t i i 

And Bob Saudek, head of Continuity, 
“went down to the sea,” in the neighbor- 
hood of Martha’s Vineyard. 

i i i 

Sidney Adams, a cotton mill executive 
of Rock Hill, South Carolina, was a re- 
cent visitor to KDKA studios. 

On his return home. Adams wrote back 
to thank the station for its hospitality and 
1 most interesting trip through the studios. 
He has been a KDKA listener since the 
days when the identification was like this: 
"This is KDKA. the radio telephone 

broadcasting station of the Westinghouse 
Electric and Manufacturing Company at 
East Pittsburgh, Pennsylvania.” 



New Manager oj KOA Denver 

The departure of Manager A. E. Nelson 
from KOA to go to the head of KDKA 
Pittsburgh brought about the following 
realignment of NBC executives in this 

i i i 

Robert H. Owen, Station Manager 

Readers of the local newspaper in the 
town of Canandaigua, New York, on Octo- 
ber 19, 1898 knew that Robert H. Owen 
was the newest addition to the Owen 
family. What they didn’t know then was 
that on September 1, 1937 the news- 
papers in many cities were to carry the 
news that he had been appointed manager 
of NBC station K.OA. 

The technical requirements as to 
whether Mr. Owen is a home-town prod- 
uct of Canandaigua. New York, or Den- 
ver, Colorado, are open to discussion be- 
cause at the age of twelve his family 
moved to Denver and it was here that he 
received his public school education. To 
help Colorado’s claim to his development 
we add that he attended the University of 
Colorado and -was graduated with a de- 
gree in Electrical Engineering in 1923. As 
an outstanding student in this field of 
technica,! work he was chosen from a 
large group of graduates to attend the 
“Test” course at General Electric’s head- 
quarters in Schenectady, N. Y. 

Before relating what happened there to 
bring about his appearance again in Den- 
ver we must go back again to his college 
days and state that he pioneered in radio 
at the University of Colorado. Long be- 
fore the establishment of the present 
Federal Communications Commission, li- 
censes were granted by the Department 
of Commerce. One of the first ten licenses 


by Charles Anderson 

A. E. NELSON who goes from the managership of Station 
KOA, Denver, to that of KDKA, Pittsburgh, was the guest of 
honor at this farewell dinner party given by members of 
the KOA staff in Studio A in Denver. 

Insert. Mr. and Mrs. Nelson photographed at the party given 
in their honor. 

granted went to tlie University. Among 
the most interested students to help with 
the operation of this station was our pres- 
ent station manager, Robert H. Owen. 
\^'ith this experience as an inspiration it 
is small wonder that when he happened 
to meet an old friend back at the G.E. 
plant who suggested he join the company 
station, WGY. he readily agreed. This 
meant entering the publicity department 
of tlie company as that was the heading 
under which the radio work was listed. 
Shortly after this transfer came the real 
transfer that has resulted in his present 
promotion. The General Electric Com- 
[)any decided to build a super-station in 
the Rockies at Denver. 

With his previous experience in radio 
and his desire to again live in Colorado 
Mr. Owen jumped at the chance to help 
with the installation of the equipment in 
this new station. In the Fall of 1924 he 
returned to Denver for the job and re- 
mained as chief control room operator. 
In 1927. just ten years ago, his faithful 
work was rewarded with an appointment 
as chief engineer of Station KOA. In this 
position he saw KOA grow to its present 
peak. That he played a very important 
part in its development is evidenced by 
the smooth running of every technical de- 
tail of the station’s daily operation. Along 
with this electrical and otherwise technical 
ability went a constant study of every 
“angle” of the broadcasting business. 
Thus was he properly prepared to as- 
sume the responsibility of managing not 
only the engineering end, but also the 
“business” end of KOA, for as he saw 

Chief Engineer of KOA 

Station KOA grow, his friends saw him 
grow to be a level-headed business man 
ready for any job that was assigned him. 

i 1 

C. A. Peregrine, Chief Engineer 

Mr. Owen’s former place as chief en- 
gineer is to be taken by C. A. Peregrine 
who has been studio control supervisor 
since 1927. He was born in Oakland, Cali- 
fornia. April 26, 1896. Pioneer radio work 
in 1915 as radio operator with the old 
Marconi Company serves as foundation 
for his start in the business. During the 
War he served with the Signal Corps with 
enough foreign service and military ex- 
perience to make him a First Lieutenant 
of the Signal Corps at the close of the 
War. He was a member of the famous 
Sorbonne Detachment. 

(Continued on Next Page) 

SEPTEMBER 15, 1937 



by Bob Dailey 


{Continued from Page 8) 

Returning to the States, he ran tlie 
Marconi Institute for some time and then 
spent three or four years in the account- 
ing business. Radio called again and he 
went to work with KGO in Oakland. 
Transferred to Denver in October 1924 to 
help with the installation of KOA he re- 
mained as did Mr. Owen to help in its 
growth. As one of the “foster fathers” of 
KOA he can be relied upon to run it with 
the smoothness for which it’s famed. 

i i i 

James MacPherson, 

Merchandising Director 

As merchandising director, we have 
our genial Scotchman, James MacPherson, 
a man with many years experience in the 
science of successful promotion of every- 
thing concerned with radio. “Mac” came 
to our station in 1934 and is a real Booster 
for Colorado and it’s business develop- 

i i i 

A. W. Crapsey, Commercial Manager 
KOA’s commercial manager, is A. W. 
Crapsey, salesman with the station since 
1933. Born in Colorado Springs, Colorado, 
on December 3, 1904. Educated in Colo- 
rado Springs and Denver public schools. 
Graduated from Columbia University, 
New York City, in 1926 with B.S. Degree 
in Business Administration, specializing 
in advertising and selling. 

He joined the Edison Lamp works of 
the General Electric Company in a sell- 
ing and advertising capacity as soon as 
he finished college. Also edited the Edi- 
son Sales Builder and did sales promotion 
work in New York and New Jersey for 
Edison Mazda Lamps. After leaving the 
Edison Lamp Works, he returned to Den- 
ver and joined the sales staff of Station 

i 1 i 

Walter L. Morrissey, 

Studio Control Supervisor 
Walter L. Morrissey is promoted to 
studio control supervisor. Born and raised 
in Saratoga, New York, he studied Radio 
Engineering at M.I.T. Then began a 
world-covering job of six years as super- 
cargo and radio operator with the United 
States Shipping Board. 

He joined KOA’s staff in January, 1925 
just six weeks after the station went on 
the air. After serving in control trans- 
mitter and field work he was appointed 
assistant control supervisor in January 

Mr. Morrissey’s successor has not yet 
been chosen. 

Hal Metzger’s recent red face is just 
now returning to a normal shade. And the 
brilliant complexion wasn’t caused by 
vacation sunburn, either. 

Metzger is WTA.M’s program director. 
Receiving aTWX wire from the NewYork 
special events division reading. “Can you 
participate in a broadcast on trucking” 
and signed Goddard, he ran his fingers 
through his well-known head of pre- 
maturely grey hair and reflected. Was this 
another “stunt” idea? Was this another 
“singing mice” publicity idea? 

Finally, after due consideration, Metz- 
ger made several telephone calls, then 
wrote the following wire: “Sorry, but 
dance craze of truckin’ failed to register 
here. Dance halls report it practically 
nil.” Then he went to lunch. 

But on his return, another wire was 
waiting. It was from Goddard and in- 
cluded but five words: “Trucking on 
wheels, not feet.” 

However, those few words caused Metz- 
ger the loss of his composure for several 

i i i 

WTAM Flashes . . . Pianist Doc 
Whipple planning a well-earned vacation 
at conclusion of Great Lakes Exposition 
where he was featured. ... A popular, 
fast-moving program has been constructed 
around the rather prosaic subject of 
“Flower Gardening” by Announcer Bob 
Arthur. . . . Broadcaster Jane Weaver sub- 
stituting for Mildred Funnell, during the 

Farewell Party 

On Friday, August 27th, NBCites in 
Denver gave a farewell party to Manager 
.A. E. Nelson who is leaving for Pittsburgh 
where he will take over the managership 
of KDKA. 

A painting depicting a western scene 
by Lilly White, well known artist, was 
presented to Mr. Nelson by Clarence 
Moore as a “remembrance from the en- 
tire gang.” Jay Burnette wrote an original 
song for the occasion, bidding Mr. Nelson 
Godspeed and good luck. 

During the party KOA artists provided 
musical entertainment and a unique fare- 
well message was recorded on the spot 
with every member of KOA “signing” 
the testimonial by speaking his name into 
the microphone of the recording machine. 

i i 1 


Well, the cigars showed up along with 
a box of chocolates for those who don’t 
go for Havanas. Stan Beal is now married 

latter’s vacation, as secretary to Manager 
Vernon H. Pribhle. 

1 i i 

The National Air Races, major aero- 
nautical parade of the year, again fur- 
nished plenty of work for the WTAM 
staff, from Manager Pribble down through 
the ranks of engineers and announcers 
to the station’s stenographers and tele- 
phone operators. 

Graham McNamee took a holiday from 
New York to see the races and work with 
Tom Manning in describing events for 
listeners to both WTAM and the NBC- 
Red Network. 

Jane Weaver — easy on both the eye and 
ear — turned in an enviable broadcasting 
score card in her interviews with women 
fliers entered in the Amelia Earhart 
Memorial race. She also had a part in the 
actual race description. Fourth announcer 
on the scene was Bob Arthur, whose other 
hobby besides flower gardening is 
aviation. f r / 

MORE FLASHES . . .Northern Lights 
off the NBC-Red Network while Writer 
and Producer Waldo Pooler vacations in 
the East. . . . Gene and Glenn back on 
WTAM for a series of two-hour late eve- 
ning shows. . . . Two babies have joined 
the WTAM family. One is Gail Patricia 
Arthur, daughter born to Announcer Bob 
and Mrs. Arthur. The other is also a girl. 
She is Edith Andra Whittam. And her 
parents are Engineer Frank and Mrs. 

to Louise B. Winslow, who is president 
of the Junior Women’s Club. 

i i 1 

Derby Sproul, Continuity, goes to Pitts- 
burgh with A. E. Nelson to be a writer 
and producer of KDKA. 

i i 1 

Recent additions to the KOA engineer- 
ing staff are: 

Reuben Isberg, studio engineer, grad- 
uate of Colorado State Teachers College 
where he majored in Physics. He gained 
radio experience at KFKA in Greeley 
while attending college and has since 
been engaged in field and laboratory work 
on geo-physical equipment. He is married 
and has an eleven-months-old baby. 

Garland Dutton, transmitter engineer, 
formerly of WHO, Des Moines, and W'MT, 
Waterloo, Iowa. Much of his work pre- 
vious to coming to KOA has been in en- 
gineering for the Telephone Company. 
He is married and has two children. 




by Louise Landis 

Wedding bells echoed three times this 
month in the ears of NBCites.and brought 
a surprise every time. 

First was the news that Elizabeth (Pat ) 
Sullivan of the Continuity Acceptance De- 
partment has been Mrs. Norman Gatzert 
for two years. The eagle-eye of Lew 
Frost, assistant to Vice President Don E. 
Gilman, espied a small, shining band on 
Pat’s fourth finger . . . and unveiled the 

Pat hlushingly admitted that she and 
Attorney Gatzert were married at Reno 
in 1935, during a vacation. Not until re- 
cently did she decide to let her associates 
know — and then she openly flourished the 
ring for several days without notice until 
Mr. Frost came by and spotted it. 

i i 1 

Next day came the news that Announcer 
James (jimmy to you and met Matthews 
was a groom-of-the-month. True to his 
profession he used close timing on his 
Big Romance. So when he persuaded 
Miss Monty Margetts, charming Seattle 
actress, to say “yes” he wasted no time 
doing something about it. On August 20th. 
at four o’clock in the afternoon, the two 
were standing with clasped hands before 
a clergyman, saying “I do.” At four-fifteen 
Jimmy was hack on the air. announcing, 
of all things, the United States Army 

The marriage, which the two managed 
to keep a secret for almost a week, cli- 
maxed a whirlwind courtship. Jimmy and 
his bride met less than two weeks before 
their marriage at the home of mutual 

Both grew up in Seattle, where they 
attended Roosevelt High School although 

they did not know each other there. The 
bride is well-known in the Northwest for 
her work in the Washington State Thea- 
tre, a Rockefeller-endowed group. She 
was to play Katherine in The Taming of 
the Shrew at the Seattle Repertory Thea- 
tre next month, but wired her resignation 
with the news that she had already been 

Jimmy has been a member of the NBC 
announcing staff in San Francisco for a 
year. Previously he was connected with 
stations in the Northwest. 

i i i 

Second groom of the month provided 
the biggest surprise of all, for even his 
best friends wouldn’t believe it when they 
heard that Field Engineer George B. Mc- 
Elwain had fallen out of the Bachelor 

The woman who worked the miracle is 
the former Miss Violet Evelyn Weaver, a 
slender, pretty brunette who owns a 
beauty shop on San Francisco’s Geary 

Dave Kennedy, studio engineer, and 
Mrs. Kennedy accompanied the couple to 
Reno where they were married August 
29th, in the Congregational Church. ‘Mac’ 
was on his vacation, and like the strong, 
silent man he is, told no one except the 
Kennedys of his plans. So it wasn’t until 
Dave got back to the studios that the 
happy news was broken. 

Happy it is, too, for ‘.Mac’ is affection- 
ately known to the entire NBC staff for 
the fury of his bark and tbe mildness of 
bis bite, and lots of good wishes are piled 
up waiting for his return from the honey- 

Still another NBC 
romance is on the 
horizon. . . . Made- 
line Attabit, of the 
Traffic Department 
goes on her vacation 
October 15, and ber 
boneymoon, too. Sbe 
and Harry Lip 
schultz of the Gil- 
more Steel Company 
will be married in 

i i i 

Browsing through 
the P Oman’s Mag- 
azine of the Air: 
Dorothy Dumerais is 
as brown as that 

All these happy faces look like that because George B. McEIwain of 
the San Francisco Field Group has shed bachelor ways forever. Left 
to right. Studio Engineer Dave Kennedy; Mac himself; Mrs. 
McEIwain, the former Violet Evelyn Weaver, and Mrs. Kennedy. 

JAMES (Jimmy) 
NBC announcer, 
introduces an old 
pal of his named 
“Mike,” to his 
bride, Monty 
Margetts, well- 
known Seattle ac- 
tress. They were 
married, after a 
whirlwind court- 
ship, on Aug. 20. 

proverbial berry . . . she traveled more 
than 4.000 miles on her vacation and 
managed to get in some salmon-fishing 
at Klamath, hence the tan. . . . Memory 
Roberts, wbo recently acquired an un- 
usually fine electric phonograph, has the 
pleasant custom of inviting NBC folks to 
her house now and then for a home con- 
cert made up of the recordings she 

i i i 

Two new faces in the Sales Depart- 
ment: Raymond A. Smart and William 
Bernard Ryan. The latter is a well-known 
advertising man who is having his first 
fling at this thing called radio, having 
specialized for the last few years in out- 
door advertising. Mr. Ryan, a graduate of 
the University of California, has been di- 
rector of the College of Business Admin- 
istration at Santa Clara University, and 
an instructor in marketing, advertising 
and business administration at the Uni- 
versity of San Francisco. He has been 
with Foster and KleiSer. outdoor adver- 
tising operators for the last nine years. 

Mr. Smart, who will have charge of 
local sales, is a recent University of Wash- 
ington graduate who managed to accum- 
ulate much sales experience along with 
his university career. 

■f 1 i 


William J. Andrews, for several years 
supervisor of announcers in San Fran- 
cisco, has been transferred to Hollywood 
and appointed to the new position of 
night manager there. 

Richard Ellers who has been a member 
of the announcing staff since 1931, and 
who for several months has been in charge 
of night operations in San Francisco, 
succeeds Andrews as supervisor of an- 
nouncers in San Francisco. 

(Continued on Next Page) 


SEPTEMBER 15, 1937 


Now that Fall is here the NBC Athletic 
Association’s riding groups which have 
been active during the entire summer are 
planning more frequent rides in the morn- 
ing and evening of different days of the 
week in order to accommodate the