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(CM982 Atari. Inc. All rights reservod 


Kangaroo is manutacturod under license 
from Sun Electronics Corporation. 


Atari, the first decade. 


The creation of an industry. 


The difference is Visioneering. 
We’ve combined our own engin¬ 
eering expertise and research in¬ 
put from recognized gameplay au¬ 
thorities with a great game design 
from Sun Electronics Corporation 
to make Kangaroo the best it 
can be. 

Kangaroo is a sensational 1 or 
2 player video adventure chal¬ 
lenge the whole family can enjoy. 
“Mother” Kangaroo must hop 
through various obstacles, jump or 
duck apples thrown by a nest of 
nasty monkeys (or punch them out 
of the way) to reach her “Baby” 
imprisoned at the top of the 


screen. Along the way she must 
also collect fruit for extra points. 

A mother’s work is never done. 
And neither is the player’s. Four 
progressively challenging rounds 
per skill level keep players hopp¬ 
ing back for more excitement. 

Operator options include adjust¬ 
ability for “Easy” or “Difficult” 
skill levels. 3 or 5 lives per game 
and 4 pre-selectable bonus levels. 

Jump into the Atari Era. Talk to 
your Atari distributor now or con¬ 
tact us for referral at Atari Inc., 
790 Sycamore Dr, P.O. Box 906, 
Milpitas CA 95035 (408) 942-3100. 

















Publisher and Editor: 

Ralph C. Lally II 


Volume 8, Number 13/July 1, 1982 


Editorial Director: 

David Pierson 
Managing Editor: 

Laura R. Braddock 


PLAT MITEB 


Associate Editor: 

Mike Shaw 

Administrative Assistant: 

Valerie Cognevich 
Art Director: 

Katey Schwark 
Circulation Manager: 

Renee' C. Pierson 
Typographer: 

Jo Ann Anthony 

Graphics: 

Jeanne Woods 
Technical Writers: 

Randy Fromm 
Frank Seninsky 
Correspondents: 

Roger C. Sharpe 
Mary Claire Blakeman 
Charles C. Ross 
Mike Bucki 
Paul Thiele 
Dick Welu 
Tony Bado 
Michael Mendelsohn 
Bill Brohaugh 
Classified Advertising: 

Valerie Cognevich 
Advertising Manager: 

David Pierson 

Illustrator: 

Bob Giuffria 

European Representative: 

Esmay Leslie 


The Twice Monthly Publication for the Coin Operated Entertainment Industry 
BPA Circulation Audit applied for 


FEATURES 


35 

Ohioans Discuss the Issues 

The OMAA has been in the forefront of nearly every 
vital industry issue. David Pierson attended the eighth 
annual OMAA show and reports on the exposition. 

42 

C-Store Market Grows 

George Korzeniowski discusses how to get C-Store 
owners interested in having video games. 
Korzeniowski says profit, service, and image are 
factors in the owners' decisions. 

46 

Move for Quality 

Gremlin recently moved Into its new 125,000-square- 
foot complex In the Rancho Bernardo Technology 
Park near San Diego, California. 

57 

Inside Wico 

Randy Fromm visited Wico—the amusement 
industry's major supplier of replacement parts—and 
tells us about the company's background and its work 
flow. 

64 

Heads You Win! 

Having problems with your coin system? Burt Weiss 
tells you how to get some mileage from your 
complaints. 


PLAY METER, July 1J982. Volumes, 
No. 13. Copyright 1982 by Skybird 
Publishing Company. Play Meter 
(ISSN 0162-1343) is published twice 
monthly on the 1st and 15th of the 
month. Publishing offices: 508 Live 
Oak St., Metairie, La. 70005; Mailing 
address: P.O. Box 24170, New 
Orleans 70184, U.S.A.; phone: 
504/838-8025. For subscriptions: 
504/837-7987. Subscription rates: 
U.S. and Canada—$50; foreign: 
$150, air mail only. Advertising rates 
are available on request. No part of 
this magazine may be reproduced 
without expressed permission. The 
editors are not responsible for 
unsolicited manuscripts. Second- 
class postage paid at Metairie, La. 
70002 and additional mailing 
offices. Postmaster: Send Form 3579 
to PLAY METER, P.O. Box 24170, 
New Orleans, La. 70184. 

European Office: PLAY METER 
Promotions, ''Harescombe'' 
Watford Road, Northwood Middx. 
England, Northwood 29244. 


DEPARTMENTS 


6 

Up Front 

7 

Letters to the Editor 

12 

Equipment Poll 

15 

News Beat 

67 

Technical Topics 

71 

Frank's Cranks 

76 

Critic's Corner 

81 

New Products 

83 

Aids to the Trade 

84 

Classified 

98 

Last Word 


Cover Credit: A pilot's rare view of the Zaxxon battlefield illustrates the 
dilemma of the video games themselves. Thanks to Sega/Gremlin for the 
artwork. 


PLAY METER, July 1, 1982 


3 
























Bill Beckman 

Coast Vendins Company 

Beaverton, Oreson 

The pool table is the base for 
everything and almost all of our 
locations want one because it 
complements the videos. Videos 
are here to stay, but if we had a 
choice of a pool table or a video, 
both on a 50-50 basis, on a 5-year 
contract, we'd take the pool table 
everytime. That table will make 
money all that time, where we'd 
have to change the video every 


60-90 days. Right now we have 
almost 200 tables in locations and 
almost every one is a Valley. They 
need such little maintenance... 
absolutely no comparison with 
videos. It's never necessary to pre 
test a Valley pool table on location 
... we know it will make money!" 


Tim Norbers 
C & N Sales 
Mankato, Minnesota 



"Pool tables are our bread and 
butter...they've been the back¬ 
bone of this business, and will 
continue to be. The income is 
dependable and steady, not up 
and down like our games. Mainte¬ 
nance is almost no problem with 
a pool table, while one of our 
games may go down as often as 
twice a month. These are the rea¬ 
sons we have so many pool 
tables—about 400, and 250 of 
them are Valleys. Within the next 
two or three years ^ will be Val¬ 
leys. Valley manufactures a quality, 
maintenance free table. The Valley 
8-ball leagues have been a great 
addition to our operation. We have 
some accounts that own their 
tables, but many have asked to get 
into league play next year. This 
means we will put our tables in 
those spots next year. Pool tables 
make ail around good sense and 
good economics." 






Jim Mason 

High Country Games 

Laramie, Wyoming 

"We pay our bills with pool tables 
and music. A hot video may have 
more money coming in at any given 
time, but in six months it's dead. A 
pool table—once it's paid for¬ 
goes on making money; there's no 
re-investing over and over as you 
have to do with a video. Our 
tables are all Valleys—65 of them. 
They're built well. If someone 
picks one up and drops it the legs 
won't collapse. Valley tables are 
easy to fix, too, and we know 
Valley will be around next year 
and the year after that. When a 
video breaks dov^ its a 50 per¬ 
cent chance it will have to go into 
the shop and take a week to fix. 
With a pool table, we can do what 
has to be done on location most 
of the time. Our 8-ball leagues are 
a big help. Our collections are up a 
minimum of 35 percent in locations 
with leagues." 


Hoyt Harrison 
Harrison Music 
Hartsville, South Carolina 

"They'll beat video every time. 
Now that our pool tables are on 50 
cent play, they're our best profit- 
makers. Out of the 300 tables we 
have, 240 are Valleys. Some of 
these are 15 years old and still pro¬ 
ducing. If we were to sell them, 
we'd get far more than we paid; 
they don't owe us a thing. A video 
may work its way down through 
the locations for a couple of years, 
but the big dollars are gone in 6-8 
months. Then it has almost no 
value. Right now, we have 30 that 
we can't use. When we have to, 
we can usually fix a Valley table on 
the spot; videos take so much 
longer. A lot of lost income...some¬ 
thing that almost never happens 
with a pool table." 



Clyde Schaeffer 
Schaeffer’s Music Co. 
Quincy, Illinois 

“Many of our pool tables gross 
$80- $ 100 a week and we don't 
do this well on a lot of the videos 
we have out. We have about 60 
Valley tables right now, no other 
brands, and we've always had 
better luck with Valley. Others 
don't hold up, and some the play¬ 
ers don't like. Where the pockets 
are too big, for example. When we 
do have to work on a Valley it's 
easy because of how well they're 
built. The videos today are very 
expensive, have only a short life, 
seldom bring a high profit, and 
they're worth little at the end. For 
return on our investment, our pool 
tables are just more profitable... 
constant money-makers." 


For your best shot at real, long-term profits remember...Valley 
coin-operated pool tables cost you less, bring you more! 




V\LLEy^ 

THE VALLEY COMPANY 

Subsidiary of Kidde, Inc. 

KIDDE 

P. O. Box 656, Bay City, Michigan 48707 



UP FRONT 


There is a controversy presently raging within this 
industry that has me deeply concerned. It has to do 
with the interpretation of the U.S. Copyright law that 
renders most enhancement kits or speed-up kits on 
video games illegal. The reason for my concern is that 
this controversy is between manufacturer and 
operator—two vital segments of this industry that 
should, ideally, never be at odds with each other. 
With all the other serious problems this Industry 
faces, one thing we don't need is in-fighting between 
manufacturer and operator. 

Until this most recent development In the video 
game copyright wars, there was general agreement 
with the decisions reached by the various courts 
involved. In fact, most of us recognized that recent 
rulings in U.S. district courts have been, to a great 
degree, the salvation of video games in this country. 
One need only look to Japan and Europe to see what 
horrors were brought about by the number of copy 
games that flooded those markets. Counterfeit games 
have ruined the video game business in those parts of 
the world and could have easily done the same in our 
country had it not been for the protection afforded 
copyright holders under the law. 

The vast majority of the people in this industry 
agree that the manufacturers have the right to protect 
their own creations from video game pirates. Copy 
games are a serious detriment to this Industry and, as 
such, deserve to be illegal. But the questions now 
arise: Where do you draw the line? Why is it illegal for 
operators to Install speed-up kits In games that they 
own? What criteria should be used to decide whether 
or not one game falls just short of being a copy of 
another? Has the copyright law. In regard to video 
games been stretched beyond its intended purpose? 


These are serious questions that need answers 
because they pose a real threat to the relationship that 
exists between manufacturers and operators. 

As a trade publication for this industry, we don't 
like to see operators pitted against manufacturers, or 
battling with any other segment of the industry for 
that matter. One of our main goals has been to draw 
this industry Into closer harmony and bridge the gaps 
that exist between the various levels of the industry. A 
lot of progress has been made in that direction and we 
don't want to see that trend reverse itself. We have 
everything to gain by working together and every¬ 
thing to lose by working against each other. 

We respect the rights of manufacturers to protect 
their games from copiers and, at the same time, the 
rights of operators to maximize their profits on the 
investments they make in video games. Our loyalty is 
to no one level of the industry, but to the industry as a 
whole. And, therefore, our position will be to tell the 
stories from all industry levels with responsibility. We 
will continue to present both sides of the various 
issues and report the story as it unfolds. 

When the fallout from the enhancement kit 
struggle settles, there will, most likely, be no clear cut 
winner. We only hope that, in the process we don't 
destroy the things we need most—mutual respect, 
open communication, and Industry unity. 



6 


PLAY METER,.july 1,1982 


Letters to 
the editor • •. 



Difficult issue 

In response to your article published in 
the May 1, 1982, edition of Play Meter 
titled “How To Make Big Bucks And 
Not Go To Jail,” we fail to understand how 
you could ever have included Counter Top 
Amusements as a firm associated with or 
involved in such outrageous conduct. 
Counter Top Amusements is not now nor 
has it ever been involved in the selling of 
less than a quality product. Since its 
inception in 1978, Counter Top Amuse¬ 
ment has always stood behind the products 
it has sold with vigor, offering full cus¬ 
tomer service and support well beyond the 
expected norm. Nationally, customers in 
vast numbers hold Counter Top Amuse¬ 
ments in the highest esteen for its efforts in 
honest marketing and innovative sales 
support. Counter Top Amusements 
strictly complies with all state and federal 
laws concerning the sale of a seller assisted 
marketing plan, including full disclosure 
pursuant to the Federal Trade Commission 
rules, as well as total compliance with all 
individual state laws regarding the sale of a 
business opportunity. This can be easily 
verified through the highly-respected law 
firm of Freeman, Atkins & Coleman, Ltd., 
Chicago, Illinois, a firm specializing in 
such matters. 

In the May 1, 1982, article, you editori¬ 
alized a growing industry problem—fast 
buck artists, preying upon unsuspecting 
investors familiar with the incredible 
success of video games and the many 
lucrative investment benefits the video 
industry offers. Counter Top Amusements 
applauds your courage to address the 
issue. We do have serious problems, 
however, with your associating the honest 
marketing of a good product to an eager 
business community with the unscrupulous 
tactics employed by other firms to bilk 
investors, simply on the basis that they 
both attract the business opportunity 
investor on the strength of a viable 
industry. 

We maintain that the business opportu¬ 
nity investor has the same right to operate 

PLAY METERJuly 1,1982 


video equipment for profit as does the 
long-established operator, so long as he 
does so ethically and without harm or 
malice to others. Even in your article, you 
state that there is a place in the industry for 
an honest company appealing to the busi¬ 
ness opportunity market segment. Counter 
Top Amusements is such a company. We 
encourage and support the swift enactment 
of additional laws to protect the private 
investor from harrassment by unethical 
firms peddling putrid products for profit 
and the funding to enforce the existing 


thoroughly examining any company 
approaching him with a video game invest¬ 
ment opportunity—Counter Top Amuse¬ 
ments invites such an examination. 

Don Hale 
President 
Counter Top Amusements 
Nashville, Tennessee 

[Ed. Note: The conduct of firms selling 
business opportunities in the video game 
field is a difficult issue. The presence of 
such firms has caused a plethora or image 


statutes aimed at protecting innocent 
people and their money. Unfortunately, as 
things presently exist, the potential 
investor must act to protect himself by 


problems to the industry, led to innumer¬ 
able difficulties for unwary investors, and 
theatened the “natural order” of things in 
our industry (that is, the way machines 



Pudio Visual 


Pmusements 

Offering the finest 

new and used 
equipment 

REPRESENTING LEADING FACTORIES 

• SALES, PARTS, SERVICE • 

ARCADE PLANNING 
SPECIALISTS 

Every new and used video 
in stock at all times 

YOU’VE TRIED THE REST, 
NOW TRY THE BEST 

WE’RE EAGER TO SERVE 


1809 Olive Street 
St. Louis, Missouri 63103 


(314) 421-5100 

For further information, call Pete Entringer 

(collect) 


7 



















work their way to the public—from manu¬ 
facturer to distributor to operator to 
location). 

But, then again, to be different is cer¬ 
tainly not illegal. Indeed, above the muck 
and mire of business opportunity dealings, 
some companies offer honest investment 
opportunities to interested and informed 
investors in a broad spectrum of industries, 
including video games. The fact is there i^ a 
demand for the public for the type of sales 
package offered by some video business 
opportunity firms. 

There is a right way and a wrong way to 
do business. Unfortunately, the majority 
of the firms introducing investors to our 
industry are going about it in the wrong 


way. While CTA may now be among the 
minority, we would like to see the majority 
either get their act together or get out.] 

Advertisers’ claims 

I have two reflex games that were 
advertised in your publication, and I 
wonder to what extent your magazine 
checks out the claims of your advertisers 
before they are allowed to be entered in 
your magazine. 

I had one machine “located” by a 
locator, and I have just collected a total of 
$4 for a two-week period. Four dollars is 
nowhere near the “averaging over $100 per 
week...” this company claims in its ads. 


m 


Steve Hochman 

President, Crown Vending 


“1 saved a $900.00 per week 
location with Third Wave 
Electronic Coin Acceptors.” 

"Stringers, penny flippers and 
sluggers were so bad that 
we were about to give up the 
entire location. We were ready 
to pull out, Then 1 installed 
Third Wave. We eliminated 
100% of our problem." 

"1 am so pleased, that 

you may call me personally 

at 212-592-7070 

(Crown Vending, New York) 

if you don't believe 

this endorsement." 

Steve Hochman 


The TW-3 

Jamproof Electronic 
Coin Acceptor. 


A kit for converting most games, 
with all necessary parts, 
is available from Third Wave. 

Call 800-327-9476 and ask for 
The Video Game Conversion Kit. 

Third Wave coin acceptors are the first and 
only electronic units approved by the 
State of New Jersey Casino Control 
Commission for use in Atlantic City casinos. 
Try our product and see for yourself. 


Third Wove 
Q Electronics Co., Inc. 

(A subsidiary of Digital Products Corp.) 

4020 NE 5th Terrace, Ft. Lauderdale, Florida 33334 
(305) 564-0521 


If this is such a hot machine, why won’t 
this company buy back the machine? 

B. Erickson 
Gaithersburg, Maryland 

[Ed. Note: An ad in Play Meter does not 
represent endorsement by Play Meter for 
the product. Play Meter has refused adver¬ 
tising of direct video games copies and all 
gambling equipment. This is the extent of 
Play MetePs advertising policy. To con¬ 
firm the claims of advertisers is virtually 
impossible. However, we encourage 
operators/readers to keep us abreast of 
problems with advertisers. In many cases, 
we’re able to help the injured party seek 
remedy.] 

Helpful seminars 

The seminars that are being conducted 
in your 1982 Amusement Operators Expo 
could be tremendously helpful to any of 
the smaller arcade operators. 

I for one would purchase any number of 
recorded cassettes if they were ava’V'^^ble. 

I would appreciate hearing from ^ou in 
regards to any possibility of this happening. 

Also, may I compliment you on Play 
Meter. It’s been like a Bible to me. 

Jess Blake 
J.B. Enterprises 
Montebello, California 

[Ed. Note: Sorry, but a spokesperson for 
Conference Management Corp. told Play 
Meter that the company does not make 
tapes of any of its shows.] 

New media package 

There exists in today’s marketplace two 
situations which are greatly affecting our 
industry and your future. 

Problem number one is the limitations 
being placed on amusement machines by 
local municipalities. Many of you are not 
objecting too strenuously to these laws 
because you’re allowed up to three or four 
machines per location. Presently that is all 
you want to place, and you must look to 
the future. Many municipalities are includ¬ 
ing a jukebox in this number. If you 
include a jukebox, pool table, pinball, and 
video game, you already have four. Who 
thought five years ago that the popularity 
of pins would drain and video would be so 
popular? The question is, what will be the 
next mode of coin-operated entertain¬ 
ment? We may want to place five or six 
machines in a location but will be limited 
to three or four by present statutes. Also, 
remember, as the federal government con¬ 
tinues to cut back revenue sharing, the 
state, county, and local governments are 
going to increase fees. As your average per 
machine declines, due to the proliferation 
of games, your cost of doing business is 
going to increase with these license fees. 

You can do something about the pro¬ 
blem. The local operators’ association in 
Westchester County has been going to 

PLAY METER, July 1, 1982 


8 








We’re Playing Your Song. 

From the electronic wizards at MARANTZ comes the MARANTZ Ragtime Piano, an exciting, profitable 
addition to coin-operated entertainment. It’s a self-playing piano with a patented computer mechanism that 
uses cassette tapes to control the piano keys and pedals, producing a vivid, “live” performance. Gone are 
the limited selections, brief playing time and mechanical problems of old-time piano roll players. 


That’s Entertainment! 

The Ragtime Piano means music and style that will 
never go out of date. It eliminates the trouble and 
expense of replacing worn piano rolls or changing 
records on a juke box. The Ragtime Piano’s fine 
traditional styling fits any decor, and with the push of a 


eliminates the problems of keeping up with top ten hits. 

Easy to Service 

Modular electronics make the Ragtime Piano easy to 
maintain and unlike other automatic pianos, tuning and 
service is a snap. And with MARANTZ, technical 
expertise is never further than your phone. 


COMING A unique video accessory that lets your 
SOON! guests sing along with the Ragtime Piano 


hidden button, it’ll even play Happy Birthday! 

Plexiglass panels allow customers to watch the 
mechanism and keys in action, and that’s adding solid 
entertainment value. 

Easy to Place 

The Ragtime Piano is a welcome replacement for a 
juke box in many clubs, restaurants and lounges, and will 
open doors that reject juke boxes. It can even perform as 
an ordinary piano; in fact, if a club already has a piano, 
you can install our MARANTZ mechanism and convert it 
easily into a profitable, coin-operated piano. And it 


High Return 

The Ragtime Piano promises maximum return on 
your investment at a substantially lower price than you’d 
pay for an old-fashioned player piano. If you recognize 
the music of profits, give us a call toll free at 
1-800-438-7023. Distributorships available. As always, 
MARANTZ is playing your song: the Jingle of Silver. 



Marantz Piano Co. • Morganton, N.C. 28655 • (704) 437-7135 


PLAY METER, July 1, 1982 


9 









Immediate 

Delivery 

on 

Nintendo/Donkey Kong 
Venture Line/Looping 
Gremlin/Turbo (cpt) 
Gremlin/Zaxxon 
Midway/Ms. Pac-Man 
Williams/Robotron 
Atari/Dig-Dug 
coming soon: 

Iron • Kangaroo 


From 

CENTRAL 

the prompt 
delivery people 

Representing all major 
manufacturers 
We have the best recon¬ 
ditioned games in the 
country—no brag, just 
fact. 


CENTRAL 

DISTRIBUTING CO. 

3814 Farnam St. 
Omaha, Nebraska 68131 

402 / 552-5300 


“Our prompt delivery 
really sets us apart.” 


hearings and has been working with local 
officials to stem the tide of unfavorable 
legislation. I strongly urge you to do the 
same. One of the ways is to get to know 
your politicians. They constantly run fund 
raisers and need your support. Do you 
remember the last time you supported 
them? 

Positive publicity is another way to 
combat adverse legislation. The machines 
you have that distributors will not take in 
trade can be donated to local hospitals, 
child care centers, youth centers, etc. You 
give the machine, get your name and 
picture in the paper, get a letter thanking 
you, and then deduct the value of the 
machine from your taxes. Another idea is 
to donate all the proceeds from a machine 
for one day to a local charity. Instead of 
giving them the cash, write out a check for 
the full amount as a donation. 

We have a film that Atari recently spent 
$100,000 to produce. A large segment of it 
was filmed in the Tri-State area, especially 
Westchester County. This film is ideal for 
use at local town meetings. Also, it can be 
shown at Rotary, Lions, Kiwanis, etc. 

The second major situation facing us 
today is the copy games and conversions. 
The New York area seems to be a major 
trading marketplace for these activities. I 
would like to point out some negative 
items concerning copies and conversions. 

1. They are illegal! All major manufac¬ 
turers are instituting lawsuits and some are 
seizing machines. Although there have 
been few seizures in the metropolitan New 
York area, certain manufacturers have 
said that this is their next target area. 

2. If copies continue, it will stifle major 
manufacturers’ investment in research 
and development. This industry would be 
nowhere and will not go anywhere without 
this research and development. 

3. If you decide to sell your route, for 
whatever reason, the purchaser is not 
going to give you the value for copy games 
as he would for originals. 

4. Generally, the copies do not earn as 
much income as the originals. 

5. SERVICE. That’s what this business 
is all about. Because of the unavailability 
to get copies and conversions repaired at 
major distributorships, the second-rate 
service from the company who produced 
the copy or conversion is what you have to 
rely on. Most of the copiers do not last in 
business very long. 

6. FINANCING. Copy manufacturers 
want to get paid on the spot. Major distrib¬ 
utors offer terms and financing to qualified 
businessmen. 

7. Last, but not least of the problems, 
which is especially prevalent in Queens, 
New York, is the fact that certain operators 
feel that since they have not as much 
invested in the copy or conversion, they are 
willing to give sixty percent commission to 
the locations. This will surely be the down¬ 
fall of this industry. 

I strongly urge you to give these points 
much thought the next time you might be 
tempted to consider purchasing an illegal 


copy game or having your old game 
illegally converted. 

Alexander F. Kress 
President 

Coin Machine Distributors, Inc. 

Elmsford, New York 

Two situations 

The Penmont Company is a member of 
the AMOA and has video game machine 
investments in Oklahoma, Missouri, 
Arkansas, Louisiana, and Puerto Rico. 
We have become increasingly alarmed at 
the continuing bad newspaper, radio, and 
TV publicity the overall video game busi¬ 
ness has been getting in the local press. 
Public opinion is very difficult to change 
once it becomes established. All of this can 
be translated into new legislative action 
which may not be in our best interest. Any 
ambitious uninformed politican or news 
reporter could champion a cause against 
the video business, while we sit by quietly 
saying to each other that some affirmative 
public relations action should be taken. It 
is imperative that the AMOA solicit the 
support of the game manufacturers, dis¬ 
tributors, and operators to combat the 
prevailing negative publicity. 

I understand that someone has devel¬ 
oped a news media relations package. 
Would you please put me in contact with 
the persons responsible for developing and 
distributing the data. 

Barry J. Talbot 
Penmont Company 
Baton Rouge, Louisiana 

[Ed. Note: The Amusement and Music 
Operators Association, in conjunction 
with the Amusement Device Manufac¬ 
turers Association and the Amusement 
and Vending Machine Distributors Asso¬ 
ciation, has produced a manual for public 
relations that is available to all its members. 

Also, Atari has released a seventeen- 
minute video presentation, and accom¬ 
panying literature, it calls the Community 
Awareness Program which can be obtained 
through any Atari distributor. 

These efforts are the beginning of an 
industry resonse to its current public 
relations problem. Hopefully, there will be 
more hard-hitting developments in this 
area in the immediate future.] 


Something on your mind you want to 
vent? Got a gripe? Full of praise? Have a 
question? If you have comments on the 
coin operated entertainment industry, 
write to Play Meter. Our “Letters to the 
Editor” columns are dedicated to you, 
the operator/reader. 

All letters must be signed; if requested, 
only initials will be used or the name 
withheld from print. Please include 
return address (although, for the sake of 
your privacy, addresses will not be 
printed.) All letters subject to standard 
editing. Be concise. 


10 


PLAY METER July T 1982 




WITH A DEVILISH 
TWIST TO IT. 


AH ANGEL OF 
^ A GAME. 




,. .[■ ::?v** 


\ « ' 























Contact your local distributor or... 

CINEMATRONICS. (nc. 

1841 Friendship Drive 
El Cajon, CA 92020 

(714) 562-7000 • (800) 854-2666 


/MRPORKm 

© COPYRIGHT 1982 


v*v*v 



























HEUIS^ 

Operators Convicted • IGT Sues Bally • Decision in Ohio 
Distribs Bought • Easy Money • Ms. Pac-Man Catching Up 
Atari’s Battle • Relief From Copiers • ADM A Names Director 
WAMO Convention • 8-Ball Champs • A.G.E. Nabbed Again 


OPERATORS 

CONVICTED 

The state of Oregon is taking action against 
operators of “gray area” games. In four 
separate judgments, four operators have 
been found guilty of violating state gam¬ 
bling laws. 

Three of the convicted operators are 
members of the operators national asso¬ 
ciation, the Amusement and Music Opera¬ 
tors Association (AMOA). 



But Leo Droste, AMOA’s executive 
director, said he was unaware of the con¬ 
victions and unsure whether or not the 
AMOA Code of Ethics had been violated. 
The Code says in part that operators “shall 
comply with all laws and regulations per¬ 
taining to our business.” 

AMOA’s board of directors recently 
voted to not distinguish between amuse¬ 
ment only games and “gray area” gambling 
devices at its annual show. While sources 
indicate the vote was very close, Droste 
would not release an exact count or identify 
which members voted for or against 
inclusion of video gambling machines at 
AMOA’s 1982 show. 

On December 15, 1981, the Oregon 
Circuit Court for Multnomah County 


rendered a judgment of guilty of “promot¬ 
ing gambling in the first degree against 
Donald A. Anderson of A&A Amusement 
Company of Portland. Anderson had just 
finished a term on the board of directors 
for the AMOA. He is currently on the 
registration committee for the association. 

Anderson was given a five year sus¬ 
pended sentence and lost more than $5,000 
in coins that had been confiscated with 120 
games. The games, “after ensuring that the 
devices are no longer illegal gambling 
devices,” were to be sold by the county, 
states the court’s decision. 

In similar action, a Lane County court 
accepted a guilty plea from Steve Kraus of 
Cigarette Service Inc. of Eugene. Later, 
Steve’s brother, Jim, also pled guilty t^ the 
gambling charges. Steve Kraus was given 
a five year suspended sentence and fined 
$2,000. Jim Kraus was also given a five year 
suspended sentence but was fined just 
$1,000 when he turned state’s evidence in a 
case against John Langen, a source 
reported. 

Langen, owner of the El Dorado bar in 
Eugene, was employing some of Jim 
Kraus’s card game videos at his location 
but was also operating some games of his 
own there and in other locations. Sources 
told Play Meter that when Kraus and 
Langen argued over whether or not Langen 
should be operating his own games, the 
melee led to the arrests of both men. 

Langen is currently appealing the five 
year suspended sentence and $10,000 fine 
levied after his jury trial. 

The Kraus brothers are AMOA mem¬ 
bers, but Langen is not. 

IGT SUES 
BALLY 

Si Redd’s International Game Technology 
(IGT), the nation’s most productive video 
gambling equipment supplier, has filed suit 
against Bally Manufacturing claiming 


rights to all Bally/Midway videos pro¬ 
duced from 1975 to May 31, 1983. Bally 
has responded with counterclaims that 
Redd has “improper ulterior motives” in 
including the videos in a suit that is princi¬ 
pally directed at Bally’s new poker video 
game. 

Redd and IGT would like to keep the 
Bally game out of the casinos in Las Vegas 
and to do so they are suing Bally in regard 
to certain contracts between the two. 

Redd, known as the “slot king,” was 
formerly president of Bally Distributing of 
Nevada. He owned seventy percent of that 
company’s stock. Bally’s chairman, 
William O’Donnell, owned the remaining 
thirty percent. 

In 1975, Bally wanted to make the dis¬ 
tributing arm in Nevada a wholly owned 
subsidiary and bought Redd out for some 
cash and some considerations, one of 
which was the rights to, according to the 
contract as presented by an IGT attorney in 
its complaint submitted to the 2nd District 
Court in Nevada, “all coin-operated 
gaming and amusement machines devel¬ 
oped or under development by the corpo¬ 
ration as of the date hereof.” 

Bally insists the “agreements are limited 
to video gaming machines.” The counter¬ 
claims against IGT state that such limita¬ 
tions were “expressed directly” by the 
parties involved and that Redd’s conduct 
since the contract is proof that he has no 
claim to video profits. 

“Indeed,” Bally’s counterclaim reads, 
“IGT and its predecessor companies had 
purchased such video amusement games 
from (Bally) and sold them to third parties 
for several years without any claim that the 
alleged agreements prohibited (Bally) from 
manufacturing or distributing said games, 
and without any claim to the profits there¬ 
from.” 

Bally contends that only specific video 
gambling machines were included in the 
pact. 

Depositions have been taken from 
parties involved with the two companies 
and their contractual relationships, and a 
court hearing has been tentatively sched¬ 
uled for sometime in July. 


PLAY METER, July 1982 


15 
















NEWS 


DECISION 
IN OHIO 

The Ohio Supreme Court upheld a Frank¬ 
lin County appellate court ruling that draw 
poker video games are gambling devices. 

The case was initially filed in the Frank¬ 
lin County Court of Common Pleas by 
Mills-Jennings of Ohio, operators of the 
games who sought to keep police and 
liquor authorities from confiscating and 
destroying the games. 

There, Mills-Jennings was victorious, 
but after that July 9, 1980 decision, the 
Department of Liquor Control appealed 
the case to the state’s Court of Appeals 
where the original decision was overturned. 

Before the Supreme Court hearing, 
Rufus King, attorney for the Amusement 
Device Manufacturers Association, entered 
an amicus curiae (friend of the court) brief 
asking the court to rule that the games were 
gambling devices. 

“Only a ruling by the Court that the 
subject video machines are gambling 
devices per se will curb their spread in 
Ohio,” pled King who then asked for even 


broader restrictions. “To affirm solely on 
the Court of Appeals’ narrower ground 
that only those with a poker motif violate 
the anti-gambling sections of the Ohio 
Code would not meet the problem.” 

In deciding against Mills-Jennings, the 
Court echoed the appellate judge who held 
that “the playing of poker is a game of 
chance and any apparatus designed for use 
in connection with a game of chance is a 
gambling device.” In so doing, the court 
did not rule on games other than poker. 

The issue of whether or not liquor 
control agents can confiscate and destroy 
the games was sent back to the trial court 
for further consideration. 


DISTRIBS 

BOUGHT 

Morgan’s Restaurants, a Kentucky Fried 
Chicken franchiser, is evidencing a strong 
interest in the distribution arm of the coin¬ 
op market. 

Morgan’s has acquired major distri¬ 


bution companies and an operating firm 
and is in the process of making further 
acquisitions. 

The North Canton, Ohio, firm owns and 
operates 27 restaurants in Ohio, Pennsyl¬ 



vania, and West Virginia. It is a publicly 
held conipany being traded Over-The- 
Counter. 

Morgan’s interest in the amusement 
industry originated with the appointment 
of Nate Dolin to the company about a year 
ago. Shortly after Dolin brought his clout 
to Morgan’s, the firm acquired Continental 
Divide Distributors Inc. which distributes 
games in Colorado, Arizona, and New 
Mexico. 

In March, Dolin became chairman of 
the board. He quickly picked up Auto¬ 
matic Music Company, an operator in 
Grand Junction, Colorado, and opened a 
distribution office there. 

Then, in late March, the company 
acquired one of the industry’s largest 
distribution firms. Southwest Vending. 
This move brought Morgan’s distribution 
subsidiary to Texas, Oklahoma, and 
Arkansas. 

“With this acquisition,” stated Dolin, 
“Morgan’s will become one of the largest 
distributors of coin-operated video games 
in the country. We believe that this is one 
of the country’s fastest growing and 
exciting industries.” 

Morgan’s is in the process of taking over 
at least one more distributorship, S&H 
Distributing, in Shreveport, Louisiana. 



The latest entry in the pizza/animated character/ videos games business is Fuzzy 
Wuzzy Wizzerds Wonderland of Food and Fantasy. The Tampa firm is opening a 
franchise restaurant in Pennsylvania this summer and is negotiating for several 
more sites nationally. 


The toll-free numbers for Monroe 
Distributing Corp. of Cincinnati, 
Ohio, were left out of the Directory 
issue. The numbers are: 800/582- 
1026 (inside Ohio) and 800/543- 
1186 (outside Ohio). 


16 


PLAY METERJuly 1,1982 






























































EASY 

MONEY 

“If you want to be rich, you can be soon.” 

“Earn an easy $700 per week because 
you own a few video games.” 

“In no time at all, you’ll be seeing steady 
and big profits. Your bank account will be 
overflowing with cash from this exciting 
business.” 

You might think that by now all the 
easy money pitches about video game 
ownership have been exhausted. But not 
so. There is seemingly no end to the efforts 
to try to squeeze money from unsuspecting 
investors by promising unheard of incomes 
from video games. 

An advertiser in Entrepreneur 
Magazine, calling itself Future World of 
Encino, California, told readers it was easy 
to make $700 a week with just a few games. 
In order to learn how to do that, all you 
need to do is send Future World $ 19.95 for 
its manual From Quarters to Millions, 
wherein you’ll find step-by-step instruc¬ 
tions on “how to start a street route and 
video game arcade in your spare time with 
a small investment.” 


Henry Martin of New York publishes 
Video Services Newsletter. In one issue he 
offered information on “how to own a 
video game room with no money down.” 

Martin said he can “furnish you with all 
the inside information you will need to 
have your own game room, and cash in on 
the greatest money maker since television.” 

According to Martin, you’ll be “seeing 
steady and big profits...in no time at all.” He 
said you can expect to earn $400 a day per 
machine at a good location. And if you 
send Martin $35, he said he will send you 
everything you need to know to make “big 
money week after week.” 

Since neither Future World nor Video 
Services were listed as having a telephone 
service, both were unavailable for further 
comments on their programs. 


MS. PAC-MAN 
CATCHING UP 

Women rejoice! Ms. Pac-Man has become 
as big a success as her predecessor in less 
than half the time. 


Midway’s Jim Jarocki confirmed that 
the Ms. Pac-Man production number has 
reached about 91,000—a figure which 
nearly matches the 96,000 Pac-Mans that 
were produced by the company before they 
started production of the character’s 
female counterpart game. 



Following on the heels of the fabulously 
popular Pac-Man, Ms. Pac-Man has taken 
only six months of production time to 
accomplish what it took Pac-Man fifteen 
months to do. 

“No sequel game has ever gone over 
20,000 in production,” said Jarocki, “and 
we really didn’t expect much more than 
that from Ms. Pac-Man. 

But the production run might soon end 



Sega! Gremlin executives are joined by city ojjicials in a ribbon-cutting ceremony to mark the opening of the company's new 
125,000 square foot complex in the Rancho Bernardo Technology Park, near San Diego. The new building serves as the 
company's headquarters and main manufacturing plant. Sega I Gremlin Chairman David Rosen prepares to cut the tape. 


PLAY METERJuly 1,1982 


17 








before Ms. Pac-Man can overtake her fore¬ 
runner’s record. “Demand is softening,’’ 
said Jarocki, “and we have some games 
that are completely developed waiting for 
production.’’ 

Tron, the game version of the Disney 
film to be released this summer, will be the 
company’s next big effort, according to 
Jarocki. 

The company has sublicensed Pac-Man 
to eighty manufacturers who are pro¬ 
ducing 400 items featuring the character, 
but Jarocki expects Ms. Pac Man to do 
even better. “She is a more developed 
character with her eyelashes and bow in 
her hair,’’ he said. 

Indeed the characters’ popularity rages 
on. The entire Pac-Man family will be 
featured in a network cartoon show to be 
aired Saturday mornings starting this fall. 

ATARI’S 

BATTLE 

Atari has asked a High Court judge in 
England to grant an injunction against an 
alleged Centipede copier worldwide. 

The request was refused, but the ques¬ 
tion is to be heard at a later date. 

Atari asked the court to enjoin Model 
Racing of Italy from selling an allegedly 


infringing Millepiedi not only in England 
but in France, Germany, Belgium, the Irish 
Republic, and Italy. 

Subsequent to Atari’s demands, the 
Italian firm told the court they would 
submit to judgment in respect to their 
games and that they would stop the sale 
of any Millepiedi games in England. 

Therefore, Atari abandoned its effort to 
extend the scope of action outside England 
and concentrated instead on recovering 
costs from Model Racing. 

“At first blush the idea of obtaining 
injunctions in our courts banning foreign 
companies from dealing in pirate or alleg¬ 
edly pirate copies of machines, not just 


here but in other countries as well, may 
sound a pretty pointless exercise,’’ reported 
the English trade press. However, if such 
an action was granted, and the company 
continued to market the illegal copies in 
other nations, it would be in contempt of 
England’s courts and would pose a threat 
to any assets held within the United 
Kingdom. 


RELIEF 

FROM COPIERS 

The U.S. District Court in New Jersey has 
granted Cinematronics a preliminary 
injunction against U.S. Amusements of 
New Jersey, banning that firm from 
making or selling copies of Naughty Boy. 

The preliminary injunction was granted 
May 27 and was a follow-up to a temporary 
injunction issued earlier upon complaint 
by the California manufacturer (Play 
Meter, June 1, p. 21). 

Elaine Leitner, Cinematronics copyright 
lawyer, told Play Meter that U.S. Amuse¬ 
ments was ordered to cease making and 
selling the copies and must deliver all they 
have for impoundment. Additionally, the 
company must contact customers who 
bought the infringing machines in an effort 
to get the games returned. 

In April, Cinematronics won an injunc¬ 
tion against CompuGame in Los Angeles 
to keep it from selling 700 Naughty Boy 
circuit boards that had been illegally 
imported. 

Leitner said that Cinematronics intends 
to pursue the U.S. Amusements case and 
seek permanent injunctive relief and 
damages. 

U.S. Amusements filed no opposing 
papers during the litigation but told the 

PLAY METER, July 1, 1982 



Magna Vend Inc., which operates games in the Northeast, discovered a public 
relations ploy that worked well for them at the recent Northeast Food Service 
Exposition. *'Now, when my salesmen call, ’’ said Magna Vend President Doug 
Seavey, “they simply mention the tuxedos and visors and prospects immediately 
recall our booth and product. ” 


18 





court it was unable to locate any records in 
respect to the subject machines. 

ADMA NAMES 
DIRECTOR 

The Amusement Device Manufacturers 
Association has appointed Glenn Braswell 
as its executive director to replace a 
departing Paul Huebsch. 

Braswell was former senior vice presi¬ 
dent and counsel of the U.S. Brewers 
Association in Washington, D.C. Braswell 
joined the Brewers in 1970 and has held 
every legal and legislative position culmi¬ 
nating a twelve-year career as senior vice 
president. 

He is a native of North Carolina, a 
graduate of the University of North 
Carolina at Chapel Hill, and holds a 
Doctor of Law degree from Emory Uni¬ 
versity in Atlanta, Georgia. 

ADMA is composed of seventeen manu¬ 
facturers of amusement games, mainly 


video, in the United States. Its head¬ 
quarters is in the Chicago area, but ADMA 
plans to relocate its main office to the 
Washington, D.C., area. 

Huebsch organized and operated the 
association during its period of inception. 
He is leaving to pursue other matters of a 
more personal interest in the industry, 
according to ADMA. 


WAMO 

CONVENTION 

Exhibits, information, unique entertain¬ 
ment, and fellowship were all a part of the 
1982 Annual Convention/Trade Show 
sponsored by the Wisconsin Amusement 
and Music Operators (WAMO), held in 
Milwaukee April 30 and May 1. 

Some fifteen exhibitors displayed 
products including several new video 
games, while distinguished speakers 
informed Wisconsin operators about con¬ 
tracts, commissions, arcade operations. 


local ordinance problems, and time 
management. 

The highlight activity of the two-day 
event occurred opening night when some 
120 operators, their wives, and families 
were bused to the Milwaukee County 
Museum where they enjoyed a private 
reception, a “Bavarian-fest” buffet dinner, 
and a tour of two major wings of the 
museum, including one which featured 
European village settings. A strolling 
accordionist and a Polish dance troupe 
provided the entertainment. 

Certificates of Appreciation were pre¬ 
sented to Gene Urso, Elmer Schmitz Jr., 
John Speers, and John Miller for their 
fund-raising efforts on behalf of the 
Muscular Dystrophy Association and the 
National Kidney Foundation. 

Two major programs were initiated at 
the convention by the membership. For the 
first time in several years, the association 
plans to hold a second weekend conference 
September 10—11, in Appleton which will 
focus on informational programming. It 
will show no exhibits. 

Also agreed upon was the implementa¬ 
tion of a new financing program for the 
association that will feature a surcharge on 
all new amusement and music machines 



PLAY METERJuly 1, 1982 


19 











Women Play Hard 
for Valley Title... 


Chuck Milhetn delivers congratulations and plaques to 1st, 2nd, and 3rd place 
teams for this year's Valley 8-ball women's division. Hoff's Bar of Rochester, 
Minnesota took the championship. 


purchased by Wisconsin operators. 
WAMO directors hope that the program 
will substantially assist the association in 
providing legal and legislative services to 
its members, even at the local level. 


8BALL 

CHAMPS 

That’s Valley...and that starts with “V”... 
and that rhymes with “P”...and that stands 
for pool...and pool was the feature of the 
weekend at the Pioneer Theatre Audito¬ 
rium in Reno, Nevada, May 21—23, when 
the Valley International 8-Ball League 
reached its season’s conclusion. 

It was Valley’s second championship 
tournament and the culmination of 
another “highly successful’’ year of pool 
competition in ten states and parts of 
Canada, said Valley’s President Chuck 
Milhem. 

This year 150 operators, distributors, 
and location owners joined 300 players at 
the finals to enjoy some very intense com¬ 
petition. There, a five man team from 
Marshall, Minnesota, outshot a tough 
Canadian five. The winners were repre¬ 
senting the Lariat Lounge and operators 
from Music Service in Marshall. The 
second place team battled in the name of 
Cabato of Windsor, Ontario. 

Winnings are based on the entry fee and 
late fee collections. This year’s total prize 
package was worth $20,000. The winner’s 
share was $3,120. The Candians took 
home $2,425 for second place. The 
women’s champs hailed from Hoff’s Bar in 
Rochester, Minnesota, which is serviced 
by D&R Starr. 

But the real winners in this tournament 
and the season are the operators, said 
Milhem. 

“We were gratified by the enthusiasm of 
operators for the tournament. The general 
consensus is that this program is a tremen¬ 
dous one; the tournament is just the culmi¬ 
nation of a full year’s activity.’’ 

The league season begins in September 
and runs through the finals in May, and 
creates a year-round interest in pool. “It 
leads to committed customers,” said 
Milhem. 

That leads to improved profits in all 
aspects for the location. 

“One operator from northern Ohio told 
us his gross volume increased 200 percent 
because of our program,” Milhem said. 

The program requires locations to 
install operator-owned tables which has 
made operators enthusiastic about their 

PLAY METER, July 1, 1982 


20 













support of the 8-ball leagues, said Milhem. 
He expects the current 5,000 player mem¬ 
bership list to double this year. 

“The big change in our program from 
last year to this is that the operators are 
now selling the program for us,” he offered. 

The leagues’successes have led to expan¬ 
sion and this year Milhem expects Valley 
to add Pennsylvania, Oregon, and Texas 
to the list of states getting behind the 
Valley 8-balls. 


A.G.E. 

NABBED AGAIN 

Just one year after settling a lawsuit and 
agreeing not to engage in illegal business 
opportunity practices, Bradford Lynn 
Edwards has been arrested for video sales 
fraud. 

Edwards was arrested in San Diego on a 
$100,000 bench warrant issued by Munic¬ 
ipal Court Judge Frederic Link. Edwards 
was accused of operating an illegal invest¬ 
ment scheme. Accordingly, Edwards’s 
firm, American Game Exchange, was 
offering a $92,500 package consisting of 
video games and various services, including 
location finding. 

Last year’s suit alleged the company 
failed to register with the state of California 
before engaging in sales and that Edwards 
and his company failed to make proper dis¬ 
closures to investors. 

Now, the district attorney’s office con¬ 
tends that the violations have continued 
and that American Game Exchange has 
taken in more than $350,000 from Cali¬ 
fornia investors. 


COMPUTER 

CONDUCTS 

The computer has edged its way into the 
pool hall. At least it has established its 
presence at the annual South Dakota 
8-Ball tournament. 

The sixteenth consecutive edition of that 
tournament was “run from start to finish 
on the 5120 IBM computer,” said Pete 
Thompson of the Music and Vending 
Association in South Dakota. 

“The merits of running a pool tourna- 

PLAY METER, July 1, 1982 




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21 




ment on the computer were overwhelming, 
even to the point where the winners of a 
match were fed into the computer and it 
printed out the next match and score cards 
for both players,” Thompson said. 

This year’s “tournament of champions” 
paid out $12,000 in cash and prizes to 
winners among the 464 contestants who 
came to Pierre after winning local com¬ 
petitions. 



Players await match assignments printed 
out by the tournament's organizer, an IBM 
computer. 


The tournament’s top prize of $1,000 
went to Dick Spitzer of Black Hawk, 
South Dakota. The women’s champion, 
Laurie Hawkins, is also from Black Hawk. 

The tournament was sanctioned by U.S. 
Billiards and played on the company’s 
black Quantum tables at fifty cents per 
play. The tables were furnished by U.S. 
Billiards and its South Dakota distributor, 
J-Mak. 


MERGER 

APPROVED 

Stockholders of both Columbia Pictures 
and Coca-Cola have approved a merger of 
the two companies. That means that D. 
Gottlieb & Company, as part of Columbia, 
will become one of the soft drink giant’s 
subsidiaries. 

Part of the consideration for purchase of 
Columbia was the profitable performance 
of Gottlieb in the third fiscal quarter, its 
second consecutive period of profitability. 
The company had been struggling through 


previous quarters and its turnaround was 
viewed as the result of the pinball successes 
Black Hole and Haunted House, said 
Coca-Cola representatives. 

The cost to Coca-Cola will be approxi¬ 
mately 12,250,000 shares of Coca-Cola 
common stock and a third of a billion 
dollars. The total cash value or aggregate 
purchase price is $753,855,000 (estimated 
by joint proxy statement). 

However, in considering the Gottlieb 
subsidiary, Coca-Cola told its stock¬ 
holders: “Although the revenues and 
market share of D. Gottlieb...were 
adversely affected by the weakness in its 
pinball operations and the advent of video 
games, Gottlieb’s management is attempt¬ 
ing to improve its existing operations and 
is preparing for potential entry into the 
video games market.” 


ATARI LANDS 
A KANGARDD 

After three months of talks. Atari has 
landed the first directly negotiated over¬ 
seas licensing agreement in the history of 
Japan’s Sun Electronics. 

According to the agreement. Atari will 
market Sun’s Kangaroo throughout the 



world except in West Germany and Japan. 
Sun will market the game in Japan and 
NSM/Lowen will control rights to the 
game in West Germany. 

The final agreement was credited largely 
to the efforts of Joe Robbins, president of 
the Amusement Device Manufacturers 
Association, who worked as a consultant 
on the arrangement. 

Robbins, pleased with the final outcome 
of the deal, was quoted by the Japanese 
trade press as hailing the firms’ arrange¬ 
ment as a noteworthy development for 
friendly relations between members of the 


trade in the two countries. 

“I hope the cooperation between the two 
companies will also help to eliminate video 
game copiers,” Robbins added. 

Kangaroo features a mother kangaroo 
who protects her child by punching enemy 
monkeys. To score points, she catches fruit 
falling from a tree. 

The game will bounce off Atari pro¬ 
duction lines in the United States and 
Ireland. 


RESTRICTIDN 

FALLS 

Crestwood, Missouri, a suburban com¬ 
munity, in St. Louis County, has spent 
several Inonths debating an arcade ordi¬ 
nance. On May 11, the ordinance was 
finally presented to city aldermen and a 
$100 licensing fee proposed by the statute 
was given general approval by the board. 

Another provision, however, to restrict 
play on the games to persons 14 years old 
and above, was eliminated, reflecting a 
nationwide trend to avoid age restrictions 
in ordinances governing videos. 

“I see no harm in a child playing a video 
machine in a game room. If they can’t con¬ 
gregate in such a room, why not stop them 
from restaurants and public parks?’’ 
Alderman James Brasfield was stating the 
major national issue in connection with 
age restrictions on playing the games—the 
right of citizens to congregate, no matter 
their age. 

According to the ordinance, arcades- 
defined as establishments housing more 
than three games—would be required to 
have special use permits from the Board of 
Aldermen after being reviewed by the 
Planning and Zone Commission. 


BDARD 

EXPANDED 

The Amusement and Vending Machine 
Distributors Association, the national 
organization representing distributor 
interests for the coin-op amusement 
industry, has expanded its board from four 
to nine members. 

Joining the current board are Stephen 
PLAY METER, July 1,1982 


22 













-- NO. la 

[^^'on/sSeefi I 
^^^oriniM 

^qM 


Bullish on 
the industry 






with a whole new portfolio 


It Started in 1981 with DEFENDER. Williams’ first entry in the 
video category took the industry by storm and, by the end of 
the year, the award for the highest earning game as well. 


Then, following in its footsteps yet going one step further in 
technology, in sophistication, in play, came STARGATE. A 
proven winner, STARGATE is still earning strong, still avail¬ 
able and still in production after months of acclaim by dis¬ 
tributors, operators and players alike. 



of video games! 


Now, a hot new offering. The next in the new portfolio of 
games. ROBOTRON: 2084. Paying big dividends. Fast 
becoming th e best investment opportunity on the market. 

Th^Wniiams portfonb of video games. ' 
Profitable, reliable, bullish on the industry. / J 


ELECTRONICS, INC 




Get Your Hands On 
The Hottest Game In Town 


Just try your hand at Triple Punchy the 
sizzling new arrival on the video game scene 
from Thomas Automatics Inc., and youTl see 
why this action packed, family oriented game is 
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Other big games from TAI are Survivor',** the 
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options, for a choice of entertainment options 
and skill levels. 

High quality games from TAI. Available today. 


thoma^ automatic^ inc. 

3310 Woodward Avenue 
Santa Clara, CA 95050 
Telephone: (408) 748-7602 
Telex: 171627 (NANET SUVL) 












Lieberman of Lieberman Music in Min¬ 
neapolis, Norman Goldstein of Monroe in 
Cleveland, A1 Kress of Coin Machine in 
Elmsford, New York, Dean McMurdie of 
Circle International in Los Angeles, and A1 
Rodstein of Banner Specialty in Jenkin- 
town, Pennsylvania. 

, E. G. Doris, executive director for the 

I association, said that the board was 

expanded to add the experience of the new 
participants. Their input, he said, will 
benefit the entire membership. 

The existing directors who welcomed 
their new associates are Ira Bettelman, 
C:A. Robinson; Jerry Gordon, Betson; 
Rubin Franco, Franco Distributing; and 
Jon Brady, Brady Distributing. 


CENTERS 

SCREENED 

Another major city has approved video 
games for use in its community centers. 
The Seattle, Washington Park Board has 
agreed that the city’s 24 community centers 
can install videos and reap the profits 
therefrom. 

The decision comes briefly after the city 
of Dallas decided to add the games to its 
recreation centers. 

The games will be installed “in accor¬ 
dance with the public sentiment,” offered 
the board, and there will be good super¬ 
vision over the “controversial” pieces. The 
issue will be reviewed after three months of 
play. 

The issue was approved by a three-to- 
one vote, but even the board member who 
introduced the proposal was cautious not 
to appear too favorable to the games. 

“I’m personally not at all eager to see our 
young folks spend a lot of their time and 
money on video games,” said resolution 
author Phyllis Legters. 

Community boards in suburban Seattle 
already have several centers that include 
the games. 


FALKLAND 
THE VIDEO 

On Thursday, April 8, even before the 
British engaged Argentine forces over the 


Falkland Islands, an English telecommu¬ 
nications firm was beaming a video game 
about the conflict to its subscribers. 

The game is called Obliterate and the 
firm, which ordinarily provides its sub¬ 
scribers with electronic editions of The^ 
Wall Street Journal, Newsweek, and other 
publications and information, is trans¬ 
mitting the game to 16,000 homes and 
offices in England, the United States, 
Germany, Australia, and the Netherlands. 

“You are a commander of the HMS 
Mercury 332, a British submarine in the 
South Atlantic,” the screen tells customers 
of British Telecom’s Prestel Service. 

“You suddenly spot the Argentine fleet 
steaming toward the defenseless Falkland 
Islands. The honor of the nation is in your 
hands. You must succeed...” 

The flagship of the Argentine Navy 
moves across the screen. The player uses a 
computer keyboard to estimate the dis¬ 
tance and launches a torpedo. 

A direct hit makes the flagship explode 
and produces the message: “Congratula¬ 
tions, Horatio would be proud of you.” 
(Horatio Nelson was an English com¬ 
mander who defeated the French and 
Spanish navies at the famed Battle of 
Trafalgar in 1805.) 


COURT 

STOPS MINORS 

The British Columbia Supreme Court 
upheld a.Vancover, B.C. bylaw May 21 
enforced by local police to prohibit minors 
from entering premises with video games. 

The bylaw was challenged by the owner 
and manager of two small businesses in the 
western Canadian province. The two filed 
a joint petition urging British Columbia’s 
highest court to declare that regulations in 
the bylaw do not apply to premises with 
fewer than four video machines. 

An attorney for the petitioners, Michael 
Carroll, contended that the regulations 


clearly apply to premises with four or more 
video machines. Each of the two businesses 
house three video games. 

Justice Patrick Dohm shed some sym¬ 
pathy on the plight of Hail Park, owner of 
Mary’s Grocery, and Song Hi Lee, man¬ 
ager of The Sub Stop, co-petitioners in the 
action, but the Supreme Court justice took 
a less positive view of the video game 
industry. 

“It is terribly unfortunate,” said Justice 
Dohm, “that the petitioners are caught in 
the same net as those whose principal, or 
sole, business is the operation of these 
machines.” He added: “It seems to me that 
the city fathers ought to make some pro¬ 
vision for people who are doing their best 
to make this a better place to live.” 

The judge explained: “One of the 
bylaw’s intentions is to control the num¬ 
bers of youngsters gathered in one place 
over an extended period. Difficulties in law 
can occur as a result of these congrega 
tions.” 

The petition filed by Park and Lee also 
sought to invalidate a section of the bylaw 
which prohibits people under the age of 18 
from entering premises with video 
machines. An attorney for the city told the 
court that the bylaw derives its authority 
from the Vancouver City Charter which is 
authorized by the legislature. 

In his judgment. Justice Dohm sup¬ 
ported the city’s position. 


MORE 

APPOINTMENTS 

Centuri Inc. of Hialeah, Florida, continues 
to reorganize its executive branch. Tom 
Siemieniec has been named sales service 
coordinator. 

The announcement was made by recently 
named President Arnold Kaminkow. 

Prior to joining Centuri, the 31-year-old 
Siemieniec spent ten years with Midway 



PLAY METERJuly L 1982 


27 




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During his tenure with the Chicago- 
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As sales service coordinator at Centuri, 
Siemieniec will serve as liaison between the 
company and its worldwide distributor 
network. He will also play an active role in 
the company’s overall marketing program, 
the company said. 


PLAY 
FOR PAY 


A Canadian bowling alley chain has 
launched an interesting campaign to ease 
teenage unemployment and improve the 
image of videos. 

Jack Fine, president of Bowlerama, is 
offering summer jobs to a few lucky teen¬ 
agers who will be employed as resident 
games instructors. 

Fine was looking for “presentable” 
youngsters—no long hair or tattoos, he 
said—who would keep the games in good 
condition and give pointers to novices. 

“We want to improve the image of the 
games,” Fine said. “We want to show 
they’re not bad or evil. There’s been a lot of 
hysteria about them (games).” 


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ENGINEERS 

ADVANCE 


John Pasierb, former chief electronic 
engineer, has been promoted to vice presi¬ 
dent of engineering for Midway Manufac¬ 
turing. William Adams has been named 
director of game programming and Allen 
Ryan director of mechanical engineering. 

Pasierb is a six-year Bally Midway 
veteran who assumed the position of chief 
electronic engineer two years ago and 
began the initial steps of expansion within 
the electronic engineering department. 
This group has increased to five times its 
original size. 

Adams, a Bally Midway employee for 
four and a half years, has been the nucleus 
of the software development group. 
Adams and his staff’s most recent accom¬ 
plishment is the development of Iron, the 

PLAY METERJuly 1,1982 




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Blockade . 400 

Soccer. 500 

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StarHawk . 750 

Sun Dance . 750 

Fire I. . 750 

Zero Hour . 995 

Lunar Rescue . 995 

Space Bugger . 995 

Enigma II . 995 

Intruder . 995 

Tank Battalion . 995 

Co/ony 7. 1295 


Moon IVars. 1295 

Super Tank . 1295 

Turtles . 1295 

Venture . 1295 

Pulsar . 1500 

Space Fury. 1595 

Strategy X . 1695 


Cocktails 

Extra Bases . 400 

Blasto . 400 

Astro Invader . 750 

Cosmic Guerrilla . 850 

Space Firebird . 850 


Cosmic Alien . 850 

Magical Spot . 850 

New York, New York . 850 

Uniwars . 850 

Space Odyssey . 995 

Missile Command . 995 

Moon Wars . 995 

Polaris . 995 

Route 16 . 995 

Spec tor . 995 

Stratovox . 995 

Targ . 995 

Space Zap . 995 

Space Fury . 1395 

Qix . 1500 


Time Warp . $ 500 

Trizone . 500 

Coney Island . 500 

Torch .; 600 

Alien Poker . 750 

Asteroid Annie . 75O 

James Bond . 75O 

Scorpion .' 750 


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THE CALENDAR 


June 26—27 

Empire Distributing Follies '82, 
Fuerst Auditorium, Novi, Michigan 

July 10 

Washington Amusement & Music 
Operators Association, Summer 
Meeting, Sea Tax Marriott Inn, 
Seattle 

July 16—17 

Montana Coin Machine Operators 
Association convention. Outlaw 
Inn^ Kalispell, Montana 

September 10—12 

Joint North and South Carolina 
Associations meeting, Radisson 
Plaza Hotel, Charlotte 

September 24—25 

West Virginia Music & Vending 
Association convention, Ramada 
Inn, South Charleston, West 
Virginia 

October 7—10 

NAMA convention and exhibit. 
The Rivergate, New Orleans 


October 14—17 

ENADA (exhibition of coin-op 
amusement machines). Congress 
Building (EUR), Rome, Italy 

October 15—16 

Amusement and Music Operators 
of Virginia, annual convention and 
trade show, John Marshall Hotel, 
Richmond 

November 18—20 

AMOA Exposition, Hyatt Regency 
Downtown, Chicago 

November 18—20 

lAAPA annual convention (Parks 
Show), Bartle Hall, Kansas City 

1983 

January 10—13 

ATE 39th Amusement Trades 
Exhibition, Olympia, London, 
England 

March 25—27 

Amusement Operators Expo '83, 
Hyatt Regency O'Hare, Chicago 




We Cater To All Your 

Coin-operated Amusement Needs! 

Game Sales ln^erna^^onal 

* Immediate availability of 
Top Earners 

* Excellent used and 
reconditioned equipment 

* Expert service and board 
repair 

* No knock-offs 

* Lowest Prices 


For price 
quotes 


Game Sales Inlernallonal 


— Call Sandy 201-964-5230 


HEWS 

video game designed in conjunction with 
the motion picture produced by Walt 
Disney Productions. 

Ryan has been with Bally Midway for 
nine years. He has directed his mechanical 
engineering staff from the solely mechan¬ 
ical design to the current use of mechanical 
devices within video games. In his new 
position, Ryan continues to be responsible 
for helping his mechanical engineering 
group keep pace with the present technol¬ 
ogy explosion in electronics. 


ARCADE KEEPS 
HOURS 


According to a decision handed down by a 
New York State appellate court, arcade 
operator Charles Rubinstein has staved off 
the efforts of New York City’s Department 
of Consumer Affairs to set the hours he can 
conduct business. 

Rubinstein has operated an arcade in the 
passageway from 42nd Street to the IND 
subway for 27 years. 

A five judge panel rendered the decision, 
saying it was not the job of the Department 
to take on the responsibility of “Improving 
conditions for persons entering and exiting 
the subway.” 

The arcade has been the subject of much 
criticism from the city. Police say criminals 
have been hidden at the arcade over 
the years and describe the passageway 
as a no man’s land, outside the jurisdiction 
of the transit police and below the watchful 
eyes of city police patrolling up on 42nd 
Street and 8th Avenue. 

In its ruling, the court indicated that 
there was no evidence that crime was 
taking place inside the arcade. 

The unanimous decision was seen as a 
setback to the agency’s effort to combat 
crime city officials say is committed by 
those who congregate near the arcade. 

“While this - is certainly a laudable 
purpose,” Justice Leo Milonas wrote, “it is 
not one which is within the scope of its (the 
Department’s) duties, particularly since it 
is the City Planning Commission which is 
statutorily charged with deciding whether 
a particular enterprise is suited to the 
location involved.” 


Ed. Note: Play Meter Equipment 
Poll reprints, a set dating from 1979 to 
May 1982, are available for $5 
(prepaid). 


30 


PLAY METER, July 1, 1982 





“We have forty different 
judges in forty different 
courts who have ruled in our 
favor. There have been no 
dissensions.” 
—A. Sidney Katz 


“The copiers...have brought 
a total collapse to the 
European market.” 
—David Marofske 


“In the three cases I have 
handled lately, no one has 
raised the issue of 
copyrightability. ” 
—Elaine Leitner 


In the 

winner’s circle 

by Mike Shaw 


I f you’ve been operating videos any¬ 
where in the world this year, then you 
know about efforts by manufacturers 
to impede the flow of games and game 
boards that imitate too closely pieces 
which they have either created or licensed 
from originators. While restrictive city 
ordinances have besieged operators from 
outside the boundaries of the industry, 
within, the most publicized difficulty has 
been over copyright infringement. 

The issue has kept manufacturers’ 
attorneys busy and has provided them with 
a platform for almost unilaterally victori¬ 


ous litigation. In fact, according to 
Midway Manufacturing’s copyright 
attorney, A. Sidney Katz, video copyright 
holders have now won forty different cases 
in forty different courts with no dissen¬ 
sions. 

But, after all these trips to the winner’s 
circle, what exactly have the manufacturers 
won? Have they stemmed the tide of 
counterfeit games, or are they hopelessly 
overwhelmed by a massive wave of imita¬ 
tions that can’t be quelled? 

Midway’s President David Marofske 
believes that court actions have not 


Plaintiff 
(or Appellant) 

Court 

Decision 

Midway 

U.S. District Court 
in Utah 

temporary restraining order 
and impoundment against 
Imperial Games Inc., Telum 

Inc., an<^ Trementon Shamrock 

Midway 

U.S. District Court 
in Honolulu, Hawaii 

restrain and impound against 

42 defendants 

Midway 

International Trade 
Commission 

cease and desist importation 
and sale against eighteen 
foreign and domestic firms 

Stern 

U.S. Court of Appeals injunction, seizure, and 
in New York impound-orders upheld against 

Omni Video Games of New 
Jersey 

Midway 

U.S. District Court 
in Los Angeles 

injunction against 25 manufac¬ 
turers, distributors, operators, 
and locations 

Atari 

U.S. Court of Appeals preliminary injunction against 
in Chicago North American Phillips’ 

Odyssey subsidiary 

Nintendo of America 

U.S. District Court 
in Los Angeles 

temporary restraining order 
against Direct Connections and 
Pacific Arcades 

Nintendo of America 

U.S. District Court 
in Orlando, Florida 

temporary restraining order 
against ASC/Florida and 
American Sun/Tronics 

Cinematronics 

U.S. District Court 
in New Jersey 

injunction for sale or distribu¬ 
tion, and recall infringing 
games already distributed 
against U.S. Amusements of 
New Jersey 


PLAY METER, July 1982 


31 




succeeded in cutting off the supply of 
pirated games and printed circuit boards 
nor have litigated victories been in vain. 

“Litigation has helped maintain the 
status quo,” Marofske explained from his 
office at Midway’s headquarters in Frank¬ 
lin Park, Illinois. “But we must continue, 
with strength, in the direction we are 
going.” 

Marofske blamed copiers for a ruined 
European industry and a softened market 
in Japan. In those parts of the world, he 
said, players have been turned off because 
of a saturation of different renditions of 
the same game. 

“Effectively, the copiers have eliminated 
themselves. They have brought a total 
collapse to the European market,” he said. 

But because of successful litigation by 
Midway and other copyright holders, the 
American market “has not been so 
attractive” to copyists. 

“If we aren’t successful in the courts, we 
don’t stop the flood of copies,” he said. 
“We would then have a situation just like 
Europe.” 

Marofske’s dire prediction of a video 
collapse without proper copyright pro¬ 
tection for license holders serves as a basis 
for Midway’s broad attack on all levels of 
the industry. Midway has filed court 
actions against importers, manufacturers, 
assemblers, distributors, operators, and 
even locations who are found with infring¬ 
ing pieces. 


“Attack on all fronts is the best position¬ 
ing,” Midways’ CEO explained. “We 
walked slowly at first, beginning with 
Galaxians. We served notices. We waited 
until Pac-Man to take action on all fronts. 

“As we continue to protect our rights, 
others will grow to respect them. Our 
industry will remain solid; all segments in it 
will remain strong,” he said. “Our victories 
in the courts will represent a win for the 
whole industry.” 


“As we continue to 
protect our rights, 
others will grow to 
respect them.” 

—David Marofske 


And so, while admitting that the battle 
against infringers is far from over, 
Marofske solidified his stance that court 
action is the best way to accomplish the 
ultimate task of making the world safe for 
videocracy. 

Speed-up kits 

Copies are defeated by their inferiority, 
according to Marofske, and the same 
principal applies to enhancements. 


Speed-up kits, that alter the play of the 
game by making it more difficult for 
players who have mastered the original, 
have been hailed by some operators as 
game savers, responsible for added play on 
games that have become nearly obsolete 
because players find no more challenge in 
them. 

Midway’s boss did not deny the viability 
of enhancements. 

“Factories should listen to the market¬ 
place,” he offered. “Yes, there is some room 
for speed-up kits and enhancements, but 
only by the creator of the game. 

“It is hard to judge when an enhance¬ 
ment kit will work. It can destroy the whole 
feeling of a game. It is difficult to change 
the game without taking something away 
from it.” 

Midway produced kits for Pac-Man, but 
they were not accepted in great numbers by 
operators, contended Marofske. Prior to 
that, when the clamor arose for enhance¬ 
ments for Galaxians, Midway had refused 
and the move turned out best for the con¬ 
tinued interest in the game, Marofske said. 

^'Galaxians held its ground and its 
value,” he said. 

Attorneys speak 

If Midway’s courtroom actions have 
established its stance as the industry’s 
most aggressive, then its law firm of 
Fitch, Even, Tabin, Flannery & Welsh has 
established itself as the most effective 




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32 


PLAY METER, July 1,1982 






arguer of video game copyright litigation. 
A. Sidney Katz, of the Chicago-based firm, 
believes the company’s position on the 
copyrightability of videos has proven 
solid. Objections to the copyrightability of 
videos have been effectively negated by the 
courts’ renderings. 

In the lone action where a major manu¬ 
facturer has alleged infringement and 
lost—Atari’s Asteroids vs. Amusement 
World’s (Maryland) Meteors —the ques¬ 
tion of copyrightability was not raised. 
Rather, the decision was rendered based 
on the opinion that Meteors was not a copy 
of Asteroids. 

Elaine Leitner, Cinematronics’s copy¬ 
right lawyer, agreed with Katz. 

“In the three cases I have handled lately, 
no one has even raised the issue of copy¬ 
rightability. That issue is no longer a 
question; it is accepted.” 

Although “fixation” has been ques¬ 
tioned as it applies to video games, Katz 
said that the criteria in the copyright law 
that requires an audio/visual work to be 
fixed is met by video games. (Audio/visual 
works, like movies and computer pro¬ 
grams, are always the same, from 
beginning to end. The unfolding of a video 
game alters with each quarter.) 

“The Second Circuit Court of Appeals 
found that the requirements were met in 
Stern vs. Kaufman,” said Katz. (See Play 
Meter, March 15, p. 11.) 

“Besides, the material that is copied is 
the material that stays the same.” 

The position that the unintelligibility of 
object code renders it uncopyrightable is 
also denied by Katz. 

“Simply stated, that position is wrong,” 
Katz said. “The new act—the new copy¬ 
right statute was enacted in 1976 expressly 
to cover the area of computer programs 
and related expressions—does not make 
that distinction. The position has been 
argued and rejected in federal court in 
California.” 

The fact that object codes cannot be read 
is wrong, Katz said. A person must simply 
have the training to read the series of I’s 
and O’s that object code is expressed in. 

“There are programmers at Midway 
who can read object codes.” 

The copyrightability of video games is 
universally accepted, Katz offered, and 
there is no reason the courts should view a 
copyright holder with any doubt. Registra¬ 
tion is entitlement to a “presumption of 
validity,” he said. But he added that an 
amendment to the copyright statute that 
specifically names video games as included 
under the law, as it currently does for 
movies and phonographs, would be 
helpful. 

Midway’s president Marofske and his 
attorney Katz are firmly entrenched for the 
battle against the video pirates. They know 
that winning substantiates their positions. 
Whether or not a successful challenge can 
be mounted against them is yet to be seen. 
But for now, they are in the winner’s circle 
surrounded by their victories, bolstered by 
these successes. 

PLAY METER, July 1, 1982 


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SOFTWARE: Unlike other software 
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Watch out for 
Play MetePs service 
issue coming 
August 1. 


33 






STRATEGIES 

for making sure you get to read 
your own copy of PLAY METER 


Strategem No. 3 In a series: 
Arise early... 



Be at our printer's door when it conies 
off the press! 
or... 

You can fill in the coupon below for easy, direct delivery of Play Meter 
to your home, twice monthly.* Send check for only $50®® for 24 issues! 


NAME _ 

TITLE_ 

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ADDRESS_ 

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Check one 

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*Please allow 4—6 weeks for receipt of first issue. Outside U.S. and Canada: $15(Po air mail only. 

Send to: Play Meter magazine, P.O. Box 24170, New Orleans LA 70I84 


34 


PLAY METER, July 1,1982 






























Interest in the games was high and attendance for the OMAA 
annual event was very strong—the result apparently of a strong 
association doing its job. 



And, of course, the general media was on hand to film the 
proceedings and present its picture of what it thinks the industry 
is. Fortunately, they got lots of help from involved industry 
people to make sure accurate information was reported. 


OMAA Show: 


Buckeyes discuss the issues 

By David Pierson 


A round Kentucky Derby time an 
operator called the Play Meter 
magazine office, identified him¬ 
self and, as many inquiring operators do 
these days, asked how the magazine could 
help him out of a local municipal problem. 

“My town is getting ready to enact an 
ordinance that would severely hurt my 
games operation,” he said, “and what I 
need is something to fight back with. Does 
Play Meter know if there are any model 
ordinances for this industry because if I 
had something like that to offer, I think 1 
could beat them.” 

He was informed he had just beaten the 
odds of a betting man holding a win ticket 
on Gato del Sol in the feature race at 
Churchill Downs. “You just hit on a 50-1 
shot, mister,” he was told. “If you were 
from any other state but Ohio, you’d be out 


of luck. But Ohio! That’s different. Ohio 
has the only state association that’s drafted 
model ordinances to help its members!” 
(See Play Meter, May 15 and June 1 
issues.) 

Doing its job 

The Ohio Music and Amusement 
Association (OMAA) has been in the fore¬ 
front of nearly every vital industry issue. 
From its stand on “gray area” machines, to 
its developing model legislation and public 
relations packages, to its numerous other 
activities—the OMAA has opened what 
can almost be described as an embarrassing 
distance between itself and other asso¬ 
ciations—local, state, or national. 

Of course, there are several programs 
and stands which the OMAA was not the 
first in the industry to initiate. But, still, if 


the project (or position) was to the overall 
benefit of the industry, chances were the 
OMAA has not been far behind in 
adopting it. 

The Ohio association’s active role has 
contributed largely to the success of that 
organization’s premier event, the annual 
OMAA exposition. Restricted only by the 
size of the hotel where the eighth annual 
OMAA Show was held, organizers quickly 
sold out all available booth space (68 
booths) and then had to start turning 
exhibitors away, with the promise that 
next year’s show would be held at a larger 
facility than the University Hilton in 
Columbus, Ohio. 

The two-day exposition (May 7—8), 
which featured a Valley pool league cham¬ 
pionship tournament and a golf-tourna¬ 
ment, has overleaped its own boundaries. 



Ed Siegel and Ed Cochran, OMAA's attorneys, were the focus 
of attention at a seminar on municipal ordinances. 



Chuck Farmer of Bally told seminar attendees, '‘A lot of the 
problems we've faced are because we've let things happen. It's 
time we get involved." 


PLAY METER, July 1,1982 


35 








Bart Gullong of All-Weather Amusements and Joe Westerhaus of Royal 
Distributing discuss the show’s proceedings. 



Cleveland Coin’s Ron Gold talks with an OMAA attendee. 


With a viable seminar program and a good 
product exhibit, the OMAA is quickly 
becoming regional in nature. In fact, there 
were several attendees from other states— 
Pennsylvania, New Jersey, Kentucky, 
Indiana, and so on. But it follows that, to 
the active, go the spoils. 

Seminars 

As could probably be expected, the 
OMAA seminar program featured two 
politically conscious discussions: “Munic¬ 
ipal Ordinances: Can You Afford Them?” 
and “The Fragility of the Industry.” 

Featured speakers in the municipal ordi¬ 
nance seminar included national associa¬ 
tion executives Joe Robbins, president of 
the manufacturers’ association (ADMA); 
and Leo Droste, executive director of the 
operators’ association (AMOA). 

However, neither man’s remarks were 
exactly on the topic. Notably, in recent 
months, both associations declined, 
apparently for different reasons, to get 
involved with formulating model ordi¬ 
nances for the benefit of the whole indus¬ 
try; so both the ADMA and AMOA 
spokesmen used the forum to talk on a 
distant relation to municipal ordinances 
—public relations. Also, notably, all the 
questions in the discussion afterwards were 
directed to the other two panel members— 
attorneys Edward Siegel and Edward 
Cockran—who represented OMAA. They 
were able to address the topic specifically, 
apparently because the OMAA has taken a 
risk on a 50-1 shot and offered something 
on model ordinances. 

ADMA’s Robbins spoke about the 
public relations program the three national 
associations contracted for. Calling it “the 
most definitive and comprehensive manual 
on public relations for the industry,” 
Robbins said it contained a history of the 
industry, guidelines on how to use the 
manual, legal precedents, etc. “It’s a 
veritable Bible for operators and their 
legal counsels on matters affecting this 
industry,” he said. 

Robbins said the manual would be 
furnished on request and, if assistance is 
necessary, ADMA “will assist or appear in 
person.” 

He described the manual as “defensive in 
nature” and then noted that Atari has pro¬ 
duced a video documentary which can be 
viewed at Atari distributors. 

Robbins then noted there’s a need for an 
“offensive”—a public relations program 
but noted that such a program would be 
expensive. Saying that general media 
reports about the industry are “not 
necessarily accurate,” he said the “offen¬ 
sive” should be directed at governing 
bodies more so than the general public. 

He advised operators to be in a “constant 
state of alert” regarding publicity and 
legislative adverse to the industry. He cited 
the fact that games, which were legal 
throughout the Mid East and Far East as 
recently as three years ago,” are today 
banned in all those countries except Japan. 

“And that trend is starting in Europe,” 


PLAY METER, July 1, 1982 


36 



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AMOA 5 Leoma Ballard and Leo Droste were guests of the OMAA and spoke at 
the state association '5 luncheon. 



Frank Fogleman of Gremlin and Steve Shaffer of Shaffer Distributing are all 
smiles, as they .should be. Interest in Gremlin's Zaxxon was strong at the show. 


he noted. “And it can happen here.” 

AMOA’s Droste underlined the reason 
the operators’ association has stayed away 
from offering model ordinances for its 
members. “Every state and city is differ¬ 
ent,” he said. He cited the “multitudinous 
layers of government” as impeding any 
effective implementation of a model ordi¬ 
nance program. 

“If model ordinances for the industry 
were developed,” he said, “then they would 
only be tools because they must be adopted 
and adapted to individual needs. There 
cannot be one ordinance to handle all.” 

Droste then said the problem of design¬ 
ing model ordinances “is compounded at 
the national level.” 

“We are aware of the problem,” he said. 
Droste turned to the need to change termi¬ 
nology within and without the industry to 
create a better public image and a more 
positive communication with govern¬ 
ment agencies. 

He focused on a need to turn away from 
the use of the word arcade in favor of the 
phrase /flfw/7v amusement center. He also 
said the term commissions creates a 
negative image, whereas revenue sharing 
would more accurately describe the 
operator-location relationship. 

Droste also observed that license fees 
can be destructive, and that is why the 
AMOA produced its “Cost of Doing 
Business” survey—to help provide the 
operator with “hard data” to refute claims 
that the industry is rolling in money. 

OMAA Attorney Siegel stressed the 
need to communicate with local govern¬ 
ments. And he made the distressing obser¬ 
vation that in Ohio “it is totally legal for a 
city to prohibit games entirely.” 

That’s why it’s essential, he said, “to stay 
on good terms with City Hall.” 

What is important, said Siegel, is not to 
fight government gobbledygook (legal 
and governmental verbiage) with industry 
gobbledygook but to stop adverse regula¬ 
tions by taking preventive steps. “You have 
to show your overall concern for society” to 
show a willingness to work with govern¬ 
ment for the benefit of society, he said. 

Such a predisposition by operators, he 
said, instead of an immediate adversary 
position, can result in favorable ordinances 
which, for instance, might call for self¬ 
policing by the industry itself. 

Cochran, OMAA’s other attorney, also 
stressed the need for operators to get 
involved at the local level. Instead of 
seeking confrontation with municipal 
officials, he said, operators and the indus¬ 
try as a whole should focus on “common 
issues” and use that agreement to forge 
favorable ordinances. 

During the question-and-answer ses¬ 
sion, an operator from the audience offered 
the observation: “We must fight the 
impression that the games are evil. If the 
games are perceived as insidious,” he said, 
“then that seems to justify high fees on our 
industry, as far as city officials are con¬ 
cerned.” 

In the other featured seminar,” The 
PLAY METER, July 1, 1982 


38 










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PLAY METER, July 1, 1982 


39 
















Marshall Caras and Jim Newlander were on hand for the Gottlieb grand prize 
donated at the show—a Haunted House pinball. Many manufacturers, in fact, 
used the show as a courtesy donation of new equipment. 



m 



in 


m 





Toledo Coin Machine Distributing’s staff included John Rehkopf Phyllis 
Ashenfelter, Rose Bennett, and Craig Rehkopf who .showed off their line of new 
equipment. 



Ben Rochetti looks on as a customer checks out Stern’s new Tazz-Mania. 


Fragility of the Industry,’’Charles Farmer, 
president of Bally’s pinball division, 
praised the OMAA, saying, “Every state 
could take note of what you’ve done here.’’ 

He said, in fact, the industry is gener¬ 
ating more revenue and said with this 
“revenue increase comes an enormous 
responsibility. We are the giant of the 
entertainment industry,” he said, 
exhorting the industry to start looking at 
itself in a different light—that it is too big 
to hide. 

“I think it’s the new breed of operators 
who are holding court,’’ Farmer said. “I 
don’t think we would’ve gotten all this 
attention if our games would be in taverns 
and bars. I don’t think anyone cares about 
the taverns and bars. But due to the change 
in the location base, the customer base of 
this industry, we have gotten all the pub¬ 
licity and, with that, the adverse reaction as 
well. 

“It’s our responsibility,” he continued, 
“to paint the right picture.” 

He said Bally’s Aladdin Castle stores 
now regularly contact government officials 
“to find out if we have any trouble spots, 
any areas where we should be paying more 
attention.” And he exhorted others within 
the industry to follow this approach also to 
keep the lines of communication open with 
government. 

“A lot of the problems we’ve had as an 
industry,” said Farmer,” are the result of 
our just having let things happen. Our Job 
at Bally and yours as operators is not just 
to supply games. Evidently it’s time we get 
involved, too.” 

Frank Fogleman, vice chairman of 
Sega/Gremlin, said the risk-reward con¬ 
cept should apply in this industry. If 
government—through licensing, through 
restrictions, etc.—starts to put a ceiling on 
the reward available in the coin-op enter¬ 
tainment industry, then the industry will 
dry up and investors will move on to other 
endeavors because government won’t 
guarantee a ceiling on an investor’s risk. 

Gottlieb Vice President Marshall Caras 
turned the operators’ attention away from 
governmental problems to pure economic 
problems. The continued well-being of the 
industry, he said, depends on the smart use 
of available capital by the industry’s 
buying base. 

Caras surprised the audience as he con¬ 
tinued. Though a games seller, he advised 
the audience, “I think some of you people 
should start buying less. You need now to 
develop a buying pattern.” Without that, 
he warned, the operator base will over¬ 
extend itself and, though the manufac¬ 
turers would reap short-term gains, 
everyone would lose in the long run. 

Caras advised operators, among other 
things, to investigate the use of software 
programs to aid operators with any or all 
their business decisions—including equip¬ 
ment purchases. 

At the general membership banquet, 
OMAA’s executive director, Paul Corey, 
let loose of a couple items which have con¬ 
tributed tj the OMAA’s active role and its 


40 


PLAY METER, July 1, 1982 








success. The board of directors meets once 
a month and boasts of a regular ninety 
percent attendance of directors at each 
board meeting “even though the costs for 
travel and food are absorbed by the board 
members themselves,” said Corey. 

The featured speaker at the annual 
luncheon was AMOA President Leoma 
Ballard. 

“You are learning how important grass¬ 
roots participation is,” she said. “We’ll 
need this same grassroots participation to 
win in Washington.” Her reference was to 
the recent AMOA plan to push for a 
jukebox copyright law. “There’s only one 
thing we can do,” she said, “unite! The 
government has more ways to tax us than 
the public knows about.” 

She zeroed in on the copyright law, 
saying Congress would not approve of the 
way the copyright law has impacted the 
jukebox operator. “Congressmen want to 
know about the increase of the jukebox 
copyright fee and the excessive fines the 
law is creating,” she said. 

“We are going to have to come out of our 
shell and make the public aware of who we 
are,” she continued. “So let’s get behind the 
AMOA and make it stronger.” 

AMOA’s Droste then addressed the 
luncheon gathering. Apparently attempt¬ 
ing to explain why the AMOA has been 
inactive in many industry areas, the 
AMOA executive said, “There are certain 
restrictions we all have that we can and 
cannot do. But I assure you we are not 
standing still. We are attempting to 
modernize our office so we can be a true 
information source to you.” 

He announced that the AMOA is 
reviewing its entire education program. 
Along those lines, the AMOA is consider¬ 
ing an executive development program 
with a set series of courses “and possibly 
even certification,” said Droste. The 
AMOA chief also said the national asso¬ 
ciation is reconsidering the production 
of technical videotapes. He also said 
the AMOA would offer seminars for 
new operators. 

Indicative again of the active role of 
OMAA in the industry, Droste said the 
AMOA will be circulating forms to its 
members to find out how well each mem¬ 
ber knows his congressmen. The OMAA 
initiated that program last year in order to 
coordinate effectively its legislative efforts. 
(See Play Meter, July 15, 1981, p. 48.) 

“We are trying to provide tools to fight 
back,” said Droste, “but the AMOA needs 
your feedback.” 

Officers 

The OMAA elected new officers for 
1982. They are Richard George, president; 
Larry Van Bracket, first vice president; 
William Levine, second vice president; 
Harold Laughlin, secretary; Norman 
Borkan, treasurer; and James Hayes, 
chairman. 

Game unveilings at the OMAA included 
Taito’s Wild West and Kram and Stern’s 
Tazz-Mania. • 



Bob Lapinski and Bob Fry of Penn-Ray supply house share a laugh with a 
convention visitor. 



Mark McCleskey and Joe Furjanic of Universal stand with the company’s two 
newest offerings, Lady Bug and Snap Jack. 



Len Schneller of U.S. Billiards and Joe Robbins of the manufacturers’ association 
talk things over. 


PLAY METERJuly 1, 1982 


41 




Grocery Store Location— 

A manager’s view on getting in 

by George Korzeniowski 


A S the night manager of a 24-hour 
grocery store in a small town 
(pop: 16,000), I saw there are 
basic things that are considered before 
making the decision to bring in electronic 
games. In order of consideration they 
are: profit, image, service, image, and 
more image. 

It almost goes without saying that unless 
you can show the management it will be 
worth the loss of floor space, the hassles 
(“Can I have a dollar’s worth of quarters 


please?” dozens of times a day!), and the 
noise (beep...splat...buzz-buzz... “Prepare 
to die, SPACE KA-DETI”), you might as 
well forget it. 

But surprisingly few of the salespeople 
that I see begin at the most logical starting 
place—the cash register! 

Bring some receipts in! Show... don’t 
just tell! Have some way of demonstrating 
how much money will be made. Show 
some photos of other stores that are similar 
in size and explain how much they make. 


After showing him a nice profit poten¬ 
tial, the next—and in a way even more 
important—point is the store’s image. 

How will the customers take to these 
games? Will the average shopper (probably 
a married woman in her thirties) be 
annoyed by a gaggle of kids playing these 
screeching, bleeping, flashing games? Will 
she decide that the store down the street is a 
better place to buy hamburger because 
there she isn’t overwhelmed with a 
mechanical voice saying “Space Captains, 
man your ship!” every few minutes or 
some kid in bare feet and a T-shirt shouting 

“Aw-it!” every time Squeaky eats his 

Pac-Man. 

Customer acceptance is everything. 
Work for it. If the buying public doesn’t 
want it, a grocery store can’t afford to carry 
it. An average customer spends more than 
$2,500 a year in a store, so the store 
management can’t afford to offend any of 
them! 

Here are a few thoughts on overcoming 
this tough line of resistance. 

First of all, bring in some good photos of 
setups you have in other stores! Use your 
Kodak; you don’t need anything fancy. 
Just make sure the pictures are clear and in 
color (to show the eye-catching colors). On 
the back, write the name and location. This 
can then be used when working the profit 
angle we talked about before, but use them 
primarily to show how darn good the 
machines look when set up! 

If you don’t have any retail stores, 
grocery or otherwise, on your route, don’t 
make the mistake of substituting photos of 
taverns, pool halls, bowling alleys, or 
arcades. This will immediately create a 
picture that you will probably regret. To a 
grocery store manager/owner, these places 
bring to mind dim lights and smoke-filled 
rooms catering to a certain type of 
clientele. He doesn’t want this type 
hanging around all day, even if, like me, he 
enjoys dropping a few bucks after work to 
blow a few asteroids out of the sky! 

You need to show bright, cheerful, 
uncluttered-looking displays of some of 
your more attractive upright games. Stay 

PLAY MF-TER, July 1982 


C-Stores: A growing market 


Convenience stores may be the fastest 
growing market for operating coin-op 
electronic games, according to a 1981 
study by C-Store Business, a trade 
publication for that industry. From almost 
nil operating of games ten years ago, 44 
percent of the stores responding to the 
publication’s survey said they have the 
games now. 

Analysis in C-Store Business advised 
stores’ management that operating on a 
commission basis with an operator may 
actually be more lucrative for them than 
owning the games that are on the premises. 
Noting the usual 50/50 split of revenues 
between the operator and the store chain, 
the publication noted the operator’s role of 
placing the machines “on a consignment 
basis,” servicing, rotating, and collecting 
from the machines. “There is no expense or 
investment by the store,” C-Store Business 
reminded its readers. 

John Gatens, president of Southwest 
Vending/San Antonio distributorship, 
was quoted to estimate $90 a week in 
revenue to a store from a game machine. 
“C-stores will make more on a commission 
basis than they would owning the 
machines,” said Gatens. “They also don’t 
have to worry about servicing the equip¬ 
ment, leaving the chore to a qualified 
technician. I’m sure selling food is 


complicated enough. Why should C-store 
operators learn the electronic games 
business?” 

The publication went on to advise the 
retailer who does wish to purchase his own 
games to either buy new equipment from a 
distributor or to shop for used games 
(another market for the professional, 
games operator). A store chain purchasing 
its own games “should have more than 
fifteen stores to make it worthwhile,” 
Gatens advised. 

(For the operator, games rotation by his 
own personnel may be a major selling 
point to the location, particularly if it is a 
smaller chain with no personnel for 
rotating machines and no spare warehouse 
space for storage of played-out games.) 

C-Store Business stressed the growing 
popularity of the games in its report 
“Electronic Games: New Frontier...” 
(October, 1981 issue), and reported that, 
while an estimated eleven percent of cus¬ 
tomers played video games regularly five 
years ago, the number has now risen to 
forty percent. 

“C-store shoppers are also the type of 
people most likely to play electronic 
games,” Gatens commented. “Adult men 
and teenagers are our prime audience.” 

— R.E.T. 


42 






Contact your local distributor or 


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away from cocktail tables as a rule, 
though. Stores don’t have the room for 
chairs, and even if they did, the uprights 
are easier to take care of—^^only one piece of 
furniture to watch instead of two. 

Some rules for getting in 

Remember that a grocery store is 
basically family oriented and specifically 
geared toward the woman of the house. 
Even though it will be the kids, by and 
large, that will drop their quarters into 
your pockets, it’s the store (and therefore 
the moms) that decides in which hot spot 
you can park your game. Try and make it 
easy for her to like it. 

The second point to remember is simply, 
research! Do some: Spend about fifteen 
minutes before you approach the manager 
and walk through the store slowly. Better 
yet, go on a busy day and watch the cus¬ 
tomer flow in the aisles. Then come back 
on a slow day and make your pitch. Not 
only will you avoid sounding like an idiot 
when the manager screams “Games! 
Where the hell am I going to find some 
room for games?”—but you will knock his 
socks off when you tell him that you were 
in the other day and spent some time trying 
to find the best place for him\ 

Tell him you think this spot is the best 
because it is quiet, etc. Very few food 
product salespeople care about the store. 
All they want is to get their product (in 
your case a game) in and their money out. 
Be different. Go out of your way and try to 


solve a couple of his problems for him and 
watch what happens! 

Find a spot that is fairly out of the way, 
to keep the noise down, but which can be 
watched fairly closely. 

If, as in our case, the store is located in a 
mall, try and get the machines on the front 
edge—the walk-by traffic is terrific! 

Ours are placed between the store 
proper and the deli which is tucked away in 
the farthest front corner of the store. 
Electrical outlets were readily available 
here (something to watch for...the store is 
probably not going to install new electric 
lines just for you); the cashiers have a good 
view of the machines; and the noise and 
various audio effects (from both the games 
and the players) are kept out of the aisles. 

Being open 24 hours, we have a few 
added problems. Being open all night tends 
to attract the unsavory character anyway, 
and you don’t want your games to be an 
added reason for them to hover around the 
store all night. We solved that problem by 
simply turning the machines off at 
midnight! 

Work out a program 

Now then, after you’ve got your 
manager drooling at the profits and 
convinced that his customers aren’t going 
to abandon him, you need to assure him 
that he won’t be stuck with a bunch of 
machines that are either out of order all the 
time or are so full of quarters from lack of 
collections that they wouldn’t work even if 


you burped them! 

Explain your service and pick up 
arrangements carefully and in detail. Baby 
his fears. Promise to be in to collect and/or 
repair promptly—then do it! 

Work out a program for refunds that is 
acceptable to both of you. At first we tried 
simply giving cash refunds from the 
registers and then adding this to the weekly 
game profits for the store. We soon saw 
that the players were suddenly getting their 
quarters “stuck” in the machine or were 
complaining that the machine wasn’t 
working even after they “put their money 
in” every few minutes. 

Now we take their name, address, and 
the amount of money they lost on 
whichever machine, and the route operator 
takes care of it from his end. The last thing 
a busy store needs is lines of kids 
demanding their money back at the 
registers on a busy Saturday morning. 
Working through the mail has cut down on 
our junior rip-off artists a lot! 

A grocery store is a very profitable 
location. I’ve seen groups of kids come 
in at 10:30 or 11:00 at night and drop 
twenty bucks. Many moms give their kids a 
couple of dollars, and the kids defend the 
galaxy while mom battles for the groceries. 

And face it. Fifty percent of that is 
yours. Don’t pass it up by not being able to 
get your transistorized, flashing, beeping, 
laser shooting, quarter-eating foot in the 
door. Be prepared, dind...Good luck. Space 
Captain! • 







EXPANDS THE WORLD OF PLAY 


UNIVERSAL U.S.A., INC. • 3250 Victor Street • Santa Clara, CA 95050 • Telephone: 408-727-4591 • TLX: 172 247 


























































As the Player begins his flight into 
Adventure-Land, his airplane is quickly 
surrounded by hot air balloons. 
WATCH OUT! These seemingly 
innocent colorful objects mean 
destruction. 


Immediately the Players flying skills 
are tested.Tne hot air balloons 
challenge and engMe the Player in a 
fierce dogfight.The Player must loop 
his plane to avoid and destroy the 
swirling balloons. 


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As the Player continues his journey 
into Adventure - Land he encounters 
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guide and loop his airplane through 
the labyrinth with precision movements. 


looping is manufactured under license from Video Games GMbH 



















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Great numbers of a top game undergoing still another extensive test phase (a six to twelve-hour final ** burn-in'*)—Gremlin 

moves into high gear. 


A Giant Gremlin? 

In the same sense ^military intelligence’ and ^jumbo shrimp’ 
contain mutually contradictory words, a video game 
company has risen up to create still another paradox. 


A s one Gremlin official put it, the 
question with Gremlin was 
never one of when the company 
would hit it big but, rather, considering 
everything Gremlin has going for it, why 
the company hasn’t hit it big yet? 

Probably contributing more than any 
other single factor to the company’s unful¬ 
filled potential was the industry perception 
of inconsistent quality control coming out 
of Gremlin. And officials for the San 
Diego company, in their very candid 
moments, readily admit “the knock on 
Gremlin has always been on of quality 
control.” 

Apparently operators came to expect an 
uneven, hit-or-miss mechanical perfor¬ 
mance from the video game company’s 
product, keeping Gremlin a tier or two 
below acknowledged video game giants, 
like Atari and Midway. 

Company officials even attribute the less 
than overwhelming initial response to 
Gremlin’s Convert-A-Game system to 
technical failures rather than game inade¬ 
quacies. 

Whenever any organization talks so 
openly about its negative attributes—as 
Gremlin was doing at its open house 
ribbon-cutting ceremony May 15—it’s a 
good signal that organization thinks it’s 
reversed the trend. And further inquiries 
with Gremlin personnel produced exactly 
that response. “We now have the most 
advanced testing equipment and quality 
control procedure in the industry—bar 
none!” stated a proud Gremlin official. 

The occasion was the open house dedi¬ 
cation of Gremlin’s new 125,000-square 
foot complex in the Rancho Bernardo 
Technology Park—about twenty miles 
north of downtown San Diego. And a 
subsequent tour of the facility showed why 
Gremlin feels it is now positioned to take 
its place among the video game giants, 
finally. 

PLAY METER, July 1, 1982 


In a prepared release for distribution to 
the media, Duane Blough, president of 
Gremlin Industries, touched on the quality 
control push the company has made to 
buttress its share of the market. “We are 
delighted to be in this marvelous new 
facility,” he said. “Our people are happy, 
our productivity is up, and we’re building 
better quality games than ever before.” 


In the past, the “knock” 
on Gremlin product 
was usually one of 
quality control, but 
recently the company 
has silenced its critics 
and is now positioned 
to become a video 
game giant. 


For one thing, the new building consoli¬ 
dates many operations into a single loca¬ 
tion and incorporates many sophisticated 
manufacturing systems. A day-long tour of 
the new building confirmed that, from 
receiving of component parts through final 
game assembly and shipment, the plant 
provides highly mechanized methods of 
quality assurance and mass production. 

Sophisticated testing equipment—like 
the Fluke Digital Analog System, which 
activates and exercises each integrated 
circuit board to verify the board’s con¬ 
nections and performance, and the Zehntel 


Troubleshooter 800, which tests each com¬ 
ponent and circuit board to detect shorts 
and faults (at a rate of 45 seconds per 
board!)—has been streamlined and. 
Gremlin believes, improved tremendously 
Gremlin’s product quality. 

Increased production 

“We’re realizing a significant improve¬ 
ment as a result of our operation here,” 
Blough told Play Meter. “We’ve got much 
better test equipment and a better system 
for assembling products.” 

The failure rate on Zaxxon, for instance, 
is far lower than with previous product 
offerings, said Blough, because the com¬ 
pany “is in a much better position than ever 
before to weed out rejects.” 

Yet that improved quality control has 
apparently not hampered the company’s 
production capabilities, the Gremlin 
president said. In fact, Blough said, “We’re 
building more than fifty percent more pro¬ 
duct with about 250 fewer people than we 
would have needed prior to moving into 
this facility.” 

Sega/Gremlin Chairman David Rosen 
went so far as to say productivity at the 
Gremlin plant was up probably closer to 
100 percent! “We’ve doubled our pro¬ 
duction with the same number of people,” 
Rosen said. 

Of course, the fact that Gremlin had the 
two top games at the time of the ribbon¬ 
cutting ceremony (Zaxxon and Turbo) 
went a long way toward pressing the com¬ 
pany into the position of showing exactly 
what its production capabilities are. 

As Blough put it, “In terms of saleable 
product we are presently number one.” But 
what about production? “We are shipping 
25 times more product than we did in 
1978,” he said. 

Twenty-five times more product! The 
phenomenal volume increase was obvi¬ 
ously the major factor in Gremlin’s move to 


47 






Among the half-dozen assemblies produced in the subassembly area are the 
electrical harnesses w hich are tested 100 percent with automatic harness test 
equipment to detect shorts and malfunctions before their final assembly into a 
game. 



Automatic test equipment—such as the Fluke Digital Analog Test System pictured 
here which exercises each integrated circuit board to verify the board's connections 
and performance—assures product quality through the game manufacturing 
process. Gremlin officials state. 



Each component device and all circuit boards are tested on a Zehntel Trouble¬ 
shooter 800 to detect shorts and faults at an early stage of the production process. 


a more sophisticated production facility. 

“We struggled in the past to turn out 300 
games a day. Now our company is turning 
out nearly 500 games a day," Gremlin’s 
president said. 

“With the amount of product we’re 
turning out today,’’ he continued, “We 
would have been hard-pressed at our old 
facilities.’’ 

At the new Rancho Bernardo complex. 
Gremlin has three separate production 
lines, each with the capability to produce 
between 125-150 games per day. And if 
pressed by extra production demands. 
Gremlin officers said, the company could 
turn out as many as 700-800 games per 
day. 

Quality control? 

In light especially of the saleability of 
Gremlin’s present product, the production 
capability for Zaxxon and Turbo is good 
news for operators, but what about the rub 
against Gremlin’s quality control? Besides 
the installation of some sophisticated 
testing equipment, what makes Gremlin so 
confident it can maintain a rigid quality 
control over its product? It’s a question 
which could be asked to each factory when 
one considers the large numbers of highly 
technical machinery this industry turns out 
every day—possibly as many as 3,000- 
4,000 machines daily—according to one 
industry (not Play Meter or Gremlin) 
guesstimate 

In Gremlin’s case, Blough said, just the 
move to the new facility has got to increase 
the company’s quality control drastically. 
Prior to February (when Gremlin actually 
moved into its new facility), the company 
was spread out in seven buildings. That, he 
said, created extra handling of subassem¬ 
blies at the increased risk of manufacturing 
flaws. Despite all human attempts, said 
Blough, the physical restriction of being 
scattered in seven buildings necessarily 
created a certain degree of quality variance 
because game subassemblies have to be 
shipped from one building to another. 

Another factor which will cause opera¬ 
tors to notice a decline in Gremlin game 
failures in the field, said Blough, is a signif¬ 
icant increase in the company’s “burn-in" 
time. 

Burn-in is the time a factory devotes to 
trying to force a game failure. That way, if 
there is a flaw in one of the components, it 
will be detected at the factory when a fix 
can be applied, rather than in the field 
where it ends up costing the operator/ 
buyer time and lost revenue. 

All electronic components are subjected 
to twelve hours of burn-in at approxi¬ 
mately 125 degrees Fahrenheit to cause 
any weak components to fail prior to being 
assembled in the final game. They are also 
tested after they are taken out from the 
burn-in. Also, finished games are plugged- 
in as if they were on location and are 
operated non-stop for between six to 
twelve hours to insure the games are in 
operating condition when they leave the 
plant. This is achieved by an automated 

PLAY METER, July 1, 1982 




48 





NEW 


LARGEST 


INTRODUCING.. KIWI 

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KIDDIE RIDES U.S.A 


IMPORTER OF KIDDIE RIDES IN THE USA) 


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FLASHING LIGHTS, DIFFERENT MOTIONS 
VARIOUS SOUNDS 


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FLASHING LIGHTS, AND SOUNDS 
"A TERRIFIC RIDE” 


HYDRAULIC HELICOPER (IT ROTATES) 
“MOST PROFITABLE RIDE EVER” 




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ALWAYS A FAVORITE 


SANTA FE TRAIN 
WHISTLE AND STEAM SOUNDS 










‘*ln terms of saleable product, we are number one!’* proclaimed Gremlin President 
Duane Plough. Zaxxon has been attracting a lot of play in arcades across the 
country. And that has resulted in increased production demands. Fortunately, with 
the new Gremlin facility, company officers stated, the company will be able to meet 
the product demand. 



Continuing review of station layout of the final assembly line assures timely and 
accurate completion of production schedules. In fact, Sega j Gremlin Chairman 
Rosen claims the company is now able to double its previous production capacity, 
with the same number of people. 



Scorr Baker, Gremlin manufacturing engineer, explains to the open house tour 
group the operation of a Northeastern automatic IC insertion machine. 


burn-in line which makes each of the 
games go through repeatedly every func¬ 
tion it must go through on location. With 
the line being automated, games are con¬ 
tinually coming off the burn-in line, unless 
a failure was forced, ready to be boxed and 
shipped. 

Of course, continual employee training 
is essential to any reliable product, and 
toward that goal the company in its new 
facility has incorported two new employee 
training areas to improve employee per¬ 
formance. 

But, still, it’s the revolutionary testing 
and production equipment which Gremlin 
points to with pride and which they claim 
will quickly change the industry’s percep¬ 
tion of uneven quality control at Gremlin. 
Rosen told Play Meter much of the new 
equipment was custom-designed to 
Gremlin’s specifications and that, in fact, 
terms for the new factory had been worked 
out a year ago. It’s just that it has taken a 
year for the company to get the machinery 
it specified! 

One of the areas benefiting most from 
the Gremlin change—and one of the areas 
which has increased tremendously the 
company’s production capabilities is the 
automatic insertion area. There are three 
types of machines in this area. These 
machines are apparently capable of 
handling axial and radial leads, as well as 
integrated circuits at a very high speed 
without sacrificing reliability. Ninety-five 
percent of the components going into 
Gremlin games are inserted here, said a 
factory spokesman. 

There are two operations for axial lead 
components (consisting of resistors, 
diodes, and some capacitors). The 
sequencer, which moves the components 
from a reel and retapes them in the 
sequence to be inserted into the printed 
circuit board, produces at a rate of 25,000 
per hour; and the inserter, which positions 
the board, then bends and inserts the com¬ 
ponent into the printed circuit board and 
then cuts and crimps the lead under the 
board, produces at the rate of 12,000 per 
hour. 

That “slower” rate on the inserter neces¬ 
sitated the installation of two such 
machines in order to keep pace with the 
axial lead component sequencer. 

A second step is the radial lead com¬ 
ponent insertion equipment, which is used 
for most capacitors and some transistors, 
to sequence the component directly into 
the insertion head at a rate of 7,000 per 
hour. 

Also there’s the integrated circuit 
inserters, which are capable of inserting 
sockets and IC’s directly into the circuit 
board. The entire operation in the auto¬ 
matic insertion area is computer operated 
and must be programmed to allow for the 
positioning and sequencing of the com¬ 
ponent insertion into the proper position 
on the printed circuit board. 

High-speed production capabilities with 
a significant increase in reliability is echoed 
elsewhere throughout the Gremlin plant 

PLAY METERJuly 1,1982 


50 




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But you can be sure they CALL us! 

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Telex 28-9413 


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26 Madison Road 
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Phone (201)575-0515 


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PLAY METER, July 1, 1982 


51 







'‘If only 30—50 percent of the games were replaced in a year’s time, that means 
there would still be a replacement market for somewhere between 300,000-500,000 
video games, said Gremlin’s Chairman David Rosen, pictured here with a whole 
host o/Zaxxon videos behind him. 



Gremlin President Duane Plough told Play Meter the company is positioned well 
to adapt to the market’s demands. "We could even cut down to one production 
line working just one shift and still operate profitably, ’’ he said. 



Company officials took visitors on a complete tour of the new Gremlin facility, 
showing the company’s capabilities in light of the stepped-up production demands. 
At far left in picture, Sega j Gremlin vice-chairman Frank Fogleman accompanies 
one of the tours. 


facility—for instance, the harness assembly 
area where a Eubanks Wire Cutter auto¬ 
matically cuts and strips wires at a rate of 
7,000 per hour. 

At this point, only special projects and 
the engineering departments are not 
housed at the new facility. Reportedly, the 
special projects department will soon make 
the move north to join the rest of Gremlin’s 
factory personnel. But the engineering 
department will probably remain housed 
in separate facilities since it’s not essential 
the company’s research and development 
arm be in the same location as the pro¬ 
duction facility. 

Wisdom of expansion questioned 

When asked about financing for the 
relocation and expansion, Sega/Gremlin’s 
Rosen said the company was “quite suffi¬ 
cient at this time, that no outside financing’’ 
was needed for the expansion. 

However, in light of the volatile nature 
of the marketplace and the perception by 
many in the industry that video games are 
reaching a saturation point. Play Meter 
asked Rosen if such an expansion at this 
time might be construed as a risky pro¬ 
position. His response was, “Gremlin is not 
in a feast-or-famine position.” 

He said he still sees potential for an even 
greater expansion of video games today, 
that municipal ordinances pose the greatest 
threat to the normal expansion of the 
industry. But even with the prevailing 
negativity by many public officials, Rosen 
pointed out, all is not bad for video game 
companies which are well-financed. 
Because of the proliferation of video games 
on location, there is a very large replace¬ 
ment market which needs to be supplied 
regularly with new products. “If only thirty 
to fifty percent of the games were replaced 
in a year’s time,” he offered, “that means 
there would be a need for somewhere 
between 300,000-500,000 games to be 
replaced.” 

His remark seemed to reflect the earlier 
cited industry guesstimate from another 
factory’s source that video game pro¬ 
duction is nearing the 900,000 a year level. 

As a gauge that would put that produc¬ 
tion total into perspective. Play Meter 
estimated, according to its annual opera¬ 
tors survey, that there were 470,000 video 
games sold in the United States last year. 
That means, despite all the gloomy pre¬ 
dictions to the contrary, game sellers this 
year may be realizing even greater growth 
than last year when many industry people 
figured the industry had topped out. 

In a separate interview, Blough con¬ 
firmed the viability of Gremlin as being in 
for the long-term. He said the company 
could easily adjust to the marketplace, 
even if there were a slowdown—to 
Gremlin’s product or to video games in 
general. Although Gremlin is geared up to 
produce as many as 500 games daily, 
Blough said the company could cut down 
to one production line working just one 
shift and still operate profitably. 

That ability to adapt is no doubt largely 


52 


PLAY METER, July 1, 1982 












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Engineering specification and workmanship standards are A machine operator installs PC boards into a high-speed 
double-checked and verified after "burn-in. ” Universal inserter for automatic insertion of axial lead 

components. 


attributable to the company’s move to add 
machinery and not plant personnel. 

In unrelated matters, Rosen divulged 
that Sega/ Gremlin plans to enter the home 
consumer field in the near future. In the 
interim, he said the company has licensed 
others to produce their games—most 
notably Parker Brothers for Fogger and 
Coleco for Zaxxon and others. 

Rosen also said the company is re¬ 
evaluating its position with regard to PJ 


Pizzaz restaurant-arcade operations 
because “of the high number of operators 
getting into the field.” 

But it was the proud show of strength 
that was noteworthy at the occasion- 
even to the company’s insistence that the 
industry not take Gremlin at its word. 
Whether people choose to believe Gremlin 
has turned things around as far as quality 
control and production capability is 
unimportant, they seem to be saying. It’s 


performance that matters. Blough put it 
best at the ribbon-cutting ceremony. 
“We’re in an industry where actions speak 
louder than words. We want to show you.” 

Operators who are used to hearing lots 
of words from each and every factory will 
no doubt be putting Gremlin on trial in the 
months to come to see if the words spoken 
on May 15 were empty claims or whether 
they marked the coming of age of another 
video game giant, finally. • 


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PLAY METER, July 1,1982 










b BUTTON 

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these game^ and the feati 
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ik-‘’-’-:''.-i :^ii 





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y 






























WIC0 


From a one-sheet 
flyer to the largest 
parts distributor 

by Randy Fromm 


A ccording to the slogan printed 
on its catalog binding, Wico 
Corporation is “The world’s 
largest distributor of parts and supplies to 
the amusement, music and vending indus¬ 
tries.” If you haven’t heard of Wico, you’re 
probably a newcomer to the coin-op 
business! 

As the amusement industry’s major 
supplier of replacement parts, Wico pro¬ 
cesses thousands of daily orders to over 
19,000 active customers! And yet to most 
operators, Wico is just a catalog or a dis¬ 
embodied voice on the telephone. But 
there’s more to Wico than that...Much 
more! 

The early years 

Depending upon what part of the 
country you’re in and to whom you happen 
to be speaking, you’ll hear “Wico” pro¬ 
nounced as “Wye-co” or “Wee-co,” but in 
fact the proper pronunciation is actually 
“Wick-o”! 

The name “Wico” comes from the 
founder and present day owner of the cor¬ 
poration, Max Wiczer, and stands for 
“Wiczer’s Company.” 

Wico Corporation started as a Chicago 
based parts distributorship in 1940, 
carrying replacement parts for Bally, 
Chicago Coin, Exhibit, Genco, and 
Gottlieb machines. 



Max Wiczer, Wico chairman of the board. 


PLAY METER, July 1,1982 


57 












At that time, the business was known as 
the “Harry Marcus Company,” and was 
located at 1035 North Pulaski Road. 

The business of distributing replacement 
parts soon led to manufacturing them as 
wartime shortages of materials, such as 
rubber and phosphorus/bronze, meant 
delays of weeks and months before 
obtaining the parts needed to satisfy the 
growing demands of customers. Among 
the first items to be manufactured were 
coils, coil stops, coil sleeves, and ball 
shooter rods. Some of the most popular 
items offered were kits of miscellaneous 
springs and switches. These kits remain in 
the catalog and are still among the most 
popular items currently offered. 

The company name was changed to 
Wico Corporation when it was incor¬ 
porated in 1946 as a privately held 
corporation. At present, Wico remains 
wholly owned by the Wiczer family. In 
1970, Wico moved its headquarters to the 
present location in Niles, Illinois, a suburb 
of Chicago. 

Manufacturing 

Manufacturing remains an integral 
part of Wico’s operations. Flippers, coils, 
buttons, switches, and joysticks are all 
manufactured in-house at the Niles 
location. The 105,000 square foot facility 
also houses a complete machine shop for 
fabricating items such as hasps, safes, hand 
trucks, and “pin dollies.” 

Wico’s electronic division produces a 
wide range of products. Among them are 
pattern generators for video game moni¬ 
tors, vending machine price conversion 
kits, and electronic sound kits for the 
older, electro-mechanical pinball 
machines. 

“We’re trying to serve the operator,” 
stated Wico President Gordon Gorenson. 
“Whether it’s a sound kit that helps him to 
be able to maintain that game on the street, 
or whether its a price conversion kit on a 
candy machine because of inflation, we’re 
trying to help him keep his equipment 
going.” 

Wico’s latest additions to its long list of 
manufactured items include what is known 
as O.E.M. (original equipment manufac¬ 
ture) products. These are components such 
as buttons, switches, and joysticks that 
Wico supplies to the game manufacturers 
for use in their production games. 

“The O.E.M. came out of the video 
explosion,” explained Wico’s executive 
vice president, Steve Parks. “Asteroids was 
one of our biggest successes. Every 
Asteroids that went out the door went out 
with five Wico buttons and five Wico 
switches. We were also fortunate enough 
to have the joystick on Defender."^ 

Also available from Wico as an O.E.M. 
part is their most recent addition, a “Trac- 
Ball” type of unit similar to that used in 
Atari’s Centipede video. 


Joysticks are manufactured 
in-house in Niles, Illinois. 


58 



Manufacturing a wide range of products, including coils, is an integral part of 
Wico’s operations. 


All of the O.E.M. parts are available for 
purchase by operators, either singularly or 
in quantity. 

The catalog 

The Wico catalog has grown from a 
one sheet flyer back in the Harry Marcus 
era to more than 300 pages in the 1982 
edition. All of the art production for the 
catalog is taken care of in-house by a 
staff of artists, photographers, draftsmen, 
typographers, and printers. All catalog 
supplements and advertising flyers are also 
printed in-house. 

“The catalog really doesn’t list all of the 
items we stock,” said Frank Nickerson, 
Wico’s national sales manager. “You 


should see the catalog I have! It just 
wouldn’t be practical to list the parts in the 
catalog that we get maybe one or two 
requests for in a year’s time. But the parts 
are still available to our customers. If 
anyone needs a part that’s not listed in the 
catalog, they should make a point of 
calling us to ask if we really do have it. 
Operators that call to inquire about parts 
they cannot find in the catalog are an 
important source of information as to 
what new items we should add to the 
13,000 different items we now stock!” 

To help determine what new products 
the operator might need, 37 Wico rep¬ 
resentatives are kept “on the road” 
visiting operators across the country. In 



i i 






M c m 

1 

't 








Phone or write for catalog & aamplea 

VAN BROOK OF LEXINGTON, INC. 
P.O. BOX 5044, LEXINGTON, KY. 40555 


606/231-7100 




39th AMUSEMENT TRADES EXHIBITION 

OLYMPIA, LONDON W14 
JANUARY 10th—13th, 1983 

9500 SQUARE METRES • COVERED EXHIBITION SPACE 

Applications for Space 
are now invited 

' ■ Prospectus available from:- - 

AMUSEMENT TRADES EXHIBITION LTD. 

122 Clapham Common North Side • London SW4, England 

Telephone: 01-228-4107 


PLAY METER, July 1,1982 


iright © All Rights Reserved 














^ico stocks more than 13,000 different items. 


addition to determining the needs of his 
customers, the representatives will often 
offer periodic “specials” on certain items or 
introduce new products that are not in the 
current catalog but may be of interest. 
Operators can arrange to have a repre¬ 
sentative visit by writing or calling Wico. 

“Our marketing strategy is to go to the 
customer,” commented Parks. “That’s why 
we have as large of a sales force as we have. 
That’s why we have the number of 
branches we have.” 

There are six Wico facilities. In addition 
to the headquarters in Niles, Illinois, there 
is a Wico outlet in Los Angeles, California; 
Dallas, Texas; Fairfield, New Jersey; 
Atlanta, Georgia; and Las Vegas, Nevada. 
Each branch carries a more or less com¬ 
plete stock of popular items. 

If a customer needs a rush delivery on an 
item that’s out of stock at his nearest 
branch, it will be sent directly to the cus¬ 
tomer from Niles, or from the nearest 
facility that has the item on hand. Each 
branch also has an order desk where local 
operators can walk right in and pick up 
what they need. 

Computer link 

Keeping track of the inventory at each 
of the six branches is a computer system at 
the Niles headquarters linked by special 
telephone lines to the other cities. Stock 
can be located in any of the branches and 


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GAME PARTS 

—Power Supplies, Isolation Transformers, 
Joysticks, and More! 



EASTERN MICRO 
ELEQRONICS, INC. 

12D World's Fair Drive 
Somerset, NJ 08873 

(201) 469-9690 


Home Study Electronics Course Now Available | 

Electronic Institute of Brooklyn announces its complete classroom course for the Video Game Repair | 
Industry is now available on video tape for home study. This includes all material necessary for 
hands-on troubleshooting work. If you re worried about not having a V.T.R., we’ll rent you one for the 
length of the course. 

Also available to home study students is a free Hot Line to the instructor. 

Our course covers the following: 


Course Description: 

1. Basic Electronic Theory 

2. TTL Logic 

3. Power Supply (Theory & Repair) 

4. Monitor Theory & Repair (B&W, X-Y, Color) 

5. Using a digital meter 


6. Using a Logic Probe 

7. Soldering techniques on double sided boards 

8. Microprocessor and memory theory 

9. Electronic Pinball troubleshooting and repair 

10. Video Game troubleshooting and repair 

11. Reading & Understanding Schematics 


For more information, call collect 

(in NY State) 212/377-0369 

(out of State) call Toll Free: 1-800-221-0834 • or write 

Our classroom schedule for evening Classes (5 weeks): 

Monday, Wednesday, Thursday — 7 p.m.—11 p.m. • call for next starting date 

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K 


PLAY METER, July 1, 1982 


61 

































sent directly to the customer from any 
terminal in the system. The computer is 
also used to automatically flag low stock 
condition for reorder. 

The same computer also keeps track of 
Wico’s customer list using a clever and 
simple system whereby the customers’zip 
code is the first five digits of his “customer 
identification number,” followed by a 
three digit number. For example, the fifth 
customer established with a zip code of 
92008 would have a customer number of 
92008005. 

This system allows for quick and 
accurate determination of which branch is 
closest to each customer. It also eliminates 
confusion with the similarity of business 
names in this industry. If the customer can 
remember his zip code, he will be assured 
his order will get to its intended destination 
and not arrive at the “other” Pinball 
Wizard Amusement company in the next 
county! 

Repair service 

Wico also provides a guaranteed repair 
service for totalizers, coin counters, coin 
changers and rejectors, CO 2 regulators, air 
compressors, pumps, and ice makers. 
Electronic repair is also available for any 
electronic product manufactured by Wico. 

A Wico catalog may be obtained free of 
charge by contacting the branch nearest 
you or the Niles headquarters. • 



David Ross, director of computer operations. 


TOKENS • TOKENS • TOKENS 



(STOCK AND CUSTOM) 


FOR ALL MAKES OF GAMES, 
TURNSTILES & VENDING MACHINES 


PRIZE REDEMPTION & TRADE CHECKS 


CASINO SLOT & GAMING COINS 


Phone or write for catalog & aamplea 

VAN BROOK OF LEXINGTON, INC. 
P.O. BOX 5044, LEXINGTON, KY. 40555 

606/231-7100 




62 


PLAY METER, July 1, 1982 









SEGA-GREMLIN 


IMPORTANT 

NOTICE 


To Whom It May Concern 
Re: Illegal Copies of Video Games 


S ega and Gremlin are the 
owners or exclusive 
licensees of many 
popular new video 
games. Sega and 
Gremlin protect their 
proprietary rights in 
these games by 

registering the audio-visual works 
embodied in these games with the 
United States Copyright Office. The 
validity of such copyrights has been 
upheld by the Federal Courts. In some 
cases the Federal Courts have ordered 
that infringing games and circuit boards 
be impounded. 

This Important Notice is to advise all 
concerned that Sega intends to avail itself 
of every available legal remedy and to 
take action against any and all persons 
who infringe on Sega's copyrights, 
trademark and other proprietary rights in 
its current video games: TURBO^m, 
FROGGERTM, SPACE FURY™, 
ELIMINATORTM, 005Tm, ZAXXON^m, 
and all video games that will be 
introduced in the future. 

Sega Enterprises, Inc. 

Gremlin Industries, Inc. 

Sega Enterprises, Ltd. 



Sega Enterprises Inc., 2029 Century Park East, Los Angeles, CA 90067 


PLAY METER, July 1, 1982 


63 








Heads you win— 
tails I lose 

By Burt Weiss 


I have often heard it quoted that the 
coin system represents the major 
service problem operators face in the 
video game business. There are more 
service calls related to the coin system than 
any other single factor. It is therefore 
apparent that some of the newer techniques 
for eliminating problems in the coin system 
are cost justifiable, even on a retrofit basis. 

Let’s look at the present situation. First, 
operators do not have an effective block 
voice to the manufacturers when they have 
complaints relative to product quality. 
Second, the marketplace has created a 
situation where price rather than perfor¬ 
mance very frequently dictates decisions. 
Manufacturers are not motivated to 
employ improved products at higher cost 
unless there is a sufficient demand from 
operators. This is the apparent situation 
even when the cost is justified. 

Presently, in the area of coin systems; a 
manufacturer will select one device, based 
on price or a similar factor, and will pro¬ 
duce video games with this one device— 
allowing the operator to change out the 


acceptor if he prefers another type. Until 
recently this was acceptable because in 
dealing with mechanical acceptors, there 
was not an extremely high cost factor 
whether one preferred metallic, plastic, or 
whatever. With the advent of electronic 
coin acceptors, which are increasing in 
popularity and use at the operator level, 
there is a significant difference in the price. 

Therefore, if operators make their 
choices known, it is possible that manufac¬ 
turers could be convinced to produce 
games at a lower cost without coin 
acceptors, but with the capability of 
accepting any of the types and allow that 
decision to be made at the operator level. 

The advantages to the operator are 
many. The operator would only pay once 
for coin acceptors of his choice. With the 
present situation, if a manufacturer 
provides metallic acceptors and the 
operator prefers plastic, he must pay first 
for the metallic acceptors and then change 
them to plastic. He also pays the manufac¬ 
turer a profit on the coin acceptor that he 
does not choose to use. 


Performance vs cost 

It is important for operators to become 
aware of many innovations in coin systems 
along with technological developments 
in video games. Why? Because we face an 
era of more competition and shrinking 
profits. 

Each coin system offers its own advan¬ 
tages and disadvantages. Let’s look at 
some of the factors. 

Tokens of various sizes and metal 
content are available, as well as keyed 
tokens. Although most games are played 
for 25 cents, this too is likely to change in 
the future. A coin system should be as 
flexible as practical. 

There are several types of acceptors. In 
general they fall into three categories: 

1. Metal/Mechanical 

2. Plastic/Mechanical 

3. Electronic 

Factors that are functions of your 
choices of the above include: 

1. Require adjustment 

2. Jams—cost of service, lost revenue 

3. Slug/String—lost revenue 

4. Failure—lost revenue, cost of service 

5. Multiple capability (coins and/or 
tokens) with one unit 

6. Life—ability to outlive game and be 
used from one game to another 

Each system offers its own cost justifica¬ 
tion and features for different environ¬ 
ments. Your potential problems are related 
to location and other specific location- 
oriented variables. At show after show, I 
talk to video game operators and ask them 
to tell me about problems related to coin 
doors, coin acceptors, slugging, jamming, 
etc. Then, when I talk to manufacturers, 
they will me these problems don’t exist. 

How to get some mileage from your 
complaints 

To better serve the industry, I wish to 
compile a list of coin system problems. To 
be of value, there must be valid and specific 
data. Therefore, please take a minute and 
fill in the following questionnaire and send 
your complaints, problems, or gripes 
related to coin systems to me in care of this 
magazine. I will compile this data and 
present it both in forum form through this 
magazine and directly to the manufac¬ 
turers. There is power in numbers. 

Send to: Play Meter Magazine, P.O. 
Box 24970, New Orleans, Louisiana 70184, 
Department BW. 


QUESTIONNAIRE 

1. I prefer □ plastic □ metal □ electronic coin acceptors. 

2. I □ use □ do not always use acceptors which are supplied by the 

manufacturer. 

3. I remove supplied coin acceptors and replace with_type. 

4. When I install coin acceptors of my own choosing, I use_ 

5. I have more problems with_doors than others. 

6. I □ do □ do not use tokens. 

7. My major coin acceptor problem is □ jams □ stringing □ slugs 

□ vandalism □ other tokens. 

8. I estimate the cost of a service call for a coin-related problem to be: 

□ up to $2.50 □ $2.50-$ 10 □ $10-$25 □ over $25 

9. Other Comments: _ 


64 


PLAY METER, July 1,1982 












I.C. LOGIC DESIGN COURSE 

Lesson Ten: 

Pulse Forming Circuits 

Editor’s Note: The material below is a serialization of the Kurz Kasch correspondence course for electronics, 
designed specifically for the coin-operated amusement industry. This course is copyrighted and owned by Kurz 
Kasch of Dayton, Ohio, and its reprinting is being sponsored jointly by Kurz Kasch and Play Meter magazine. This 
material is authorized for publication exclusively in Play Meter magazine. 


Lesson Ten, Pulse Forming Circuits. There are many additional 
applications of I.C. logic elements. The use of I.C. logic to 
eliminate contact bounce is explored in this lesson. The 
student is also taught methods of pulse forming and methods of 
constructing multivibrator circuits. 

CONTACT BOUNCE ELIMINATION : 


The R/S flip-flop (fig. 10-2) is commonly used to obtain 
a bounce-free switch output. The value of the resistors (about 
IK) is chosen to just ensure a logic 1 input. When the switch 
is in the one position, for example, the entire 5 volts will be 
dropped across resistor Ri and logic zero will appear at the 
input to gate A. The ungrounded input to gate B, however, is 
at logic 1. In this condition Q = 1 and Q = 0. 


Although bouncing occurs in most mechanical contacts, 
it can usually be ignored or in some instances mercury wetted 
contacts will suffice. However, switches, relays, and other 
mechanical-contact devices must be conditioned before they 
can be used in conjunction with high speed I.C. logic circuits. 


+5 O 



Off 


Bounce 


+5 



Fig. 10-1. An illustration of contact bounce in a mechanical 
switch. When the switch in the top diagram goes from the OFF 
position to the ON position, the output will actually be as 
shown in the lower diagram. The leading edge ‘‘spikes” are 
contact bounce. 



+ 5 

Off 

On 





Fig. 10-2. Elimination of contact bounce by utilizing a R/S 
flip-flop in conjunction with the mechanical switch. There are 
no leading edge ‘‘spikes” in the waveform in the bottom figure. 

If we switch Si to the zero position, there will be no 
output transition until the first contact is made at point zero. 
When this occurs, the flip-flop locks into a new stable state 
and cannot be affected by bounce. This type of bounce eli¬ 
mination is so widespread and necessary that it should be 
considered basic knowledge to any serious designer. 


To actually observe the problem of contact bounce, we would 
need an oscilliscope. Fig. 10-1 shows the waveform we might 
see when a mechanical switch goes from the OFF to the ON 
position. Instead of an instantaneous +5V output, we are faced 
with a series of sharp pulses and then a +5V output. 

PLAY METER, July 1,1982 


MONOSTABLE MULTIVIBRATOR: 

Unlike the bi-stable flip-flops that we studied earlier, the 
mono-stable, or oneshot, has one stable state and one unstable 
state. Normally, the mono-stable will remain in its stable state 

67 








































































until receiving an outside trigger signal. At that time, it will 
go to its unstable state and remain there for a specific length 
of time before returning to the stable state. The time spent in 
the unstable state is determined solely by the components of 
the mono-stable. When used in this manner the mono-stable is 
often referred to as a pulse shaper. 

Perhaps the simplest mono-stable that can be constructed 
from I.C. logic gates is the gate delay mono-stable (fig. 10-3). 
As the name implies, this mono-stable will remain in the un¬ 
stable state for a length of time determined by the propagation 
delay of gate B. The input is normally at logic zero, and, 
hence, the output of gate B is normally logic 1. When logic 1 
is applied to the input, it goes directly to one of the gate B 
inputs but must pass via gate A to reach the other. The pro¬ 
pagation delay may be on the order of 10-50ns depending on 
the I.C. family being used. If Ta and Tb are the propogation 
delays of gates A and B respectfully, the logic zero output 
pulse occurs at a time Ta after the input and will last for 
time Tb- 



Ta = Tb 

Propagation delay 


Fig. tO-3. A monostable flip-flop constructed with a NAND 
gate and an inverter. The output is a zero going pulse with a 
duration of Ta which is equal to Tb- 

In order for the mono-stable to function, the input pulse 
must be longer than Ta + Tb- The device is also limited to 
very short output pulses. We could lengthen the duration of the 
output pulse by increasing Ta - Fig. 10-4 shows how Ta may be 
increased by tripling the number of inverters. A longer, more 
useful delay results from inserting a R-C network between A 
and B, fig. 10-5. The R-C time constant, which determines the 
delay, is somewhat adjustable in this case. However, the 
voltage drop in R cannot be so great that the B input falls to 
logic zero. In RTL, we are limited to IK and in TTL, 2201). 
In practice, this limits the output pulse duration to about 
1 m/sec or less; and, of course, the input pulse must still be 



Fig. 10-4. An inverter and NAND gate monostable flip-flop 
where the output pulse width has been expanded by cascading 
the inverters. The output pulse equals Ta - Tb + Tb or Ta- 
The student should verify this output pulse width. 

longer than the desired output pulse. Once the mono-stable 
returns to the stable state, the capacitor must recharge before 
the circuit is again triggered. This period is called the mono¬ 
stable’s recovery time. The ratio of the ON time to the recovery 
time is termed the duty cycle of the circuit. Typically, the 
duty cycle ranges from 2 :10 to 3 :10, that is, 20% to 30%, and 
exceeding the duty cycle will shorten the output pulse duration. 



1 “ 


Fig. 10-5. The inverter and NAND gate monostable flip-flop 
with the output pulse period extended by the addition of a RC 
network at the output of the inverter. When the inverter output 
goes to zero, the bottom input to the NAND gate will remain 
at the 1 level until “C” has discharged through “R”. 

The gated mono-stable in fig. 10-6 does not require an 
input pulse longer than the output pulse. Both inputs to gate A 
are normally logic 1. When a logic zero input is applied at A 
the input to B will go from logic zero to logic 1, and the mono¬ 
stable will be triggered. 



T” 


Fig. 10-6. A monostable flip-flop similar to the circuit In 
fig. 10-5. The output pulse depends on the RC time constant. 


68 


PLAY METER, July 1,1982 




STEP 3 : Solving for C. 



c 



Out 


Fig. 10-7. A monostable flip-flop constructed with a NAND 
gate, an inverter, and an RC network between them. This 
circuit requires one less gate than fig. 10-6. 


Once triggering has occurred, the output of C goes to 
logic zero and continues to enable gate A. This self-enabling 
process will continue, even in the absence of input pulse, 
until the mono-stable reverts to the stable state. Of course, as 
mentioned previously, the duty cycle is limited by the size 
of the capacitor. The student should notice the similarity 
between this mono-stable and the one in fig. 10-5. 

Perhaps the most common mono-stable circuit is shown in 
fig. 10-7. It is similar to the mono-stable in fig. 10-6; however, 
one less gate is required. Both the input and the output are 
normally logic 1, keeping the output of gate A logic zero. The 
value of R must be small enough that the input to gate B is 
logic zero. In RTL, R must be less than 25K, while in TTL, it 
must be less than 2200. 


When a logic zero input pulse appears at the input, the 
output of gate A goes to logic 1. At the same time, the input 
to gate B is also pulled up to a logic 1, and will remain there 
until C can effectively charge through R. As before, the mono¬ 
stable is self-enabling with the output of gate B fed to the 
input of gate A. 

As mentioned earlier, the output pulse duration is con¬ 
trolled by the values of R and C. The formula for computing 
the ON time is: 

T = 0.8RC 

where, 

T is in milliseconds 
R is in kilohms 
C is in‘microfarads 


For example, if R = 220 ohms, C = 1 /if. 

T = (0.8).(0.220).(l) 

= 0.176 milliseconds 

DESIGN EXAMPLE; 

Design a mono-stable as shown in fig. 10-7 to have an ON 
time of 0.25 milliseconds. Use TTL. 


STEP 1 : Since the value of R cannot exceed 220 ohms in 
TTL, we shall choose a value of 200 ohms. 

STEP 2 : Plugging in the values of T and R, we have: 

T = 0.8 RC 
0.25 = (0.8)-(0.200). C 


c =-2.25-- ^ 50 f 

( 0 . 8 ) ( 0 . 200 ) 


Fig. 10-8A. The squaring action of a single inverter. The 
output is not quite square. 



Fig. 10-8B. Several inverters cascaded to provide more com¬ 
plete squaring of the input waveform. The output is a much 
better square wave than the output in fig. 10-8A. 


SQUARING AND PULSE FORMING: 

Squaring, as we might assume from the name, is the pro¬ 
cess of changing an irregular or rounded pulse into a square 
waveform. For example, a squaring circuit might be used to 
convert a 60 cycle sine wave into a 60 cycle square wave. 

Fig. 10-8A shows the action of a single inverter in 
squaring an irregular pulse. In practice, several inverters may 
be cascaded to further decrease the rise and fall times of the 
pulse (fig. 10-8B). When the input voltage rises to the logic 
threshold of the gate, the gate will switch very rapidly. This 
creates an output pulse that rises rapidly to logic 1. The out¬ 
put will remain logic 1 until the input falls back to the logic 



Fig. 10-9. A square wave output pulse forming circuit using a 
basic R/S flip-flop with one input inverted. The diode provides 
reverse voltage protection. 


threshold. Again, the inverter will switch very rapidly. The 
rise and fall times of the output are limited to about 20ns. for 
RTL and 10ns. for TTL. This is more than sufficient to trigger 
devices such as a JK flip-flop. 

The pulse forming circuit in fig. 10-9 could also be used 
with a 60 cycle sine wave input. In this case, the output would 
be 60 pulses per second (pps). The two NAND gates form an 
R/S flip-flop which is triggered through an inverter. The single 
diode insures that the reverse voltage applied to gate B will 
not exceed -0.6V. 


PLAY METER July 1,1982 


69 



frequency is given by the formula : 


Cl 



Fig. 10-10. An astable multibrator using two inverters and 
two RC circuits. The output is a square wave whose symmetry 
is basicaliy dependent on the matching ef the two RC circuits. 


where, 


F = -1— 
2RC 

F is in kilohertz 
R is in kilohms 
C is in microfarads 


For example, if R^ = R2 = 1000 ohms and Ci = C2 = 0.01 /if, 
then, 

F-i- 

(2)-(D-(0.01) 

= 1/0.02 = 50 KHz 

DESIGN EXAMPLE: 


ASTABLE MULTIVIBRATOR : 

The astable or free running multivibrator has two unstable 
states and switches back and forth between them. It is com¬ 
monly used as a square wave generator or oscillator. 

The circuit shown in fig. 10-10 is typical of DTL and 
TTL astables. Although the frequency of the oscillations is 
determined primarily by the value of the capacitors, the re¬ 
sistor values are chosen to ensure that the gate inputs are 
near the logic threshold. 

Assume that Ci is discharging and C2 is charging. During 
this time, gate A and gate B outputs will be one and zero 
respectively. When the input to gate B (which is developed by 
C2 charging through R2) drops below the gate B threshold, the 
gate B output becomes a one. At this instant, the one output of 
gate B is coupled by Ci to the gate A input; therefore, the 
gate A output is a zero at this time. Ci then begins charging 
and C2 begins discharging. When the input to gate A drops 
below the gate A threshold, the multivibrator will change 
states again and thereby completes one cycle of operation. In 
the given circuit, if Ri = R2 and Ci = C2, then the approximate 


Design an astable as shown in fig.2-2 to oscillate between 
unstable states at 20,000 hertz. 

STEP 1 : We start by choosing a standard resistor value 
around IK. For very high frequencies, R must be 
smaller and for low frequencies, higher. For this 
example , we will use 2,200 ohms. 

STEP 2: Plugging in the values of F and R, we have: 

F --i- 

2RC 

20 -- 1 - 

(2)-(2.2)-(C) 

STEP 3 : Solving for C. 

c-1-— 

( 2 )-( 2 . 2 )-( 20 ) 

1 

88 

0.011 0.01 


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PLAY METER, July 1,1982 




FRANK'S 

CRANKS 

Video Outpost 
protects equipment 



Video Outpost could probably withstand World War III, the manufacturer seems to claim. But could it establish a beachhead 
on a more dangerous inner-city location? ‘The Crank* investigates. 


W with vandalism on the rise, the 
Video Outpost is welcomed 
with open arms by the coin- 
operated machine industry. This video 
game encasement (a fortress would be 
more appropriate) not only opens up new 
markets, (unsupervised mall areas, store 
entrances, amusement parks, airports) but 
can help operators maintain locations 
where vandalism kept them from making 
an adequate investment in equipment. 

It has been quite a while since there has 
been a product in our industry (padlocks 
and hasps) that truly can be classified as a 
capital investment. As All-Weather 


Amusements’s advertisement reads, 
“Video Outpost lends permanence to a 
vendor/location relationship by the com¬ 
mitment it implies and by its very design.” 

George Rohm of Superior Marine Pro¬ 
ducts actually designed the first Video 
Outpost. Rohm and Superior are better 
known for designing the present token 
booths in the New York City subways and 
the interior of the Trident submarine. Six 
non-production prototypes of the Outpost 
were made before the current design was 
utilized. 

Bart Gullong of All-Weather Amuse¬ 
ments, West Hampton Beach, Long 


Island, New York, is the main individual 
responsible for seeing this idea through 
from original concept to a finished market¬ 
able product. Gullong strives to make a 
product that will last: “Whatever is wrong 
with this product, we will make good on. 
Whatever can be retrofit, will be done at 
the manufacturer’s expense,” he said. 

The factory is located in College Point, 
Queens, Long Island. To date, about 120 
units have been ordered and sixty shipped. 
A problem encountered with the Outpost 
is the high shipping costs due to its size. 
The company is negotiating with other 
manufacturing facilities nationwide 


s 


PLAY METER, July 1, 1982 


71 













(Texas, California, and the Southeast) to 
make it easier for operators to cut shipping 
costs and increase production to fill orders. 
The unit costs about $2,300. 

The Outpost is about the size of two 
phone booths (86 inches tall in the front, 
slanting down to 79 inches in the back, 68 
inches wide, and 42 inches deep at the 
base). The side walls vary in thickness from 
1 /16 of an inch to 1 /4 of an inch steel. Two 
types of structural bolts are used. Easy- 
spin hex bolts are used on all the interior 
areas (10/32" diameter). 

The outside bolts are all one-way 
machine screws (10/32" diameter) with “up 
set” threaded nuts. Up-set nuts catch on 
every clockwise turn. If the bolt is turned 
from the outside, it will just spin in place. A 
wrench on the inside is required to 
unfasten this type of bolt. The only 
exposed bolts are those securing the roof 
edges, sixteen in all. All of the other edges 
of the unit are lapped which makes the 
cabinet extremely sturdy. It takes two 
people about two and one half hours to 
assemble the Outpost. 

Preventing rust-out 

Steel beams are positioned every eight 
inches throughout all the walls, roof, and 
base. Even if one cuts through the steel 
plate, it wouldn’t be wide enough to get 
inside between the beams. The base is 


made of exterior grade plywood placed 
over a five-beam steel frame with a steel 
bed covering. The plywood is used to 
prevent rust-out if the cabinet should sit in 
a few inches of water. The Outpost can be 
easily supported by any one of its bottom 
four edges without deformation. Leg 
levelers with concrete expansion bolts 
come with the package. 

The two front doors have hinges that are 
pop-riveted onto the main frame from the 
inside. The doors are easy to replace if one 
or both should be completely bent. A 
whole door costs about $200 with about 
$90 of this cost pertaining to the plastic 
view shield. The two adjustable view 
shields that allow players to view the video 
game monitors are Dupont S.A.R. which 
is virtually bulletproof. This is the same 
material used in airplane windshields. 

S.A.R. has the highest scratch resistance 
of clear, non-glass materials. However, a 
knife can put a scratch in it. The designers 
believed it was better to make this section 
unbreakable and give up a few points on 
scratch resistance. The view shield is 
adjustable vertically about six inches to 
allow for games that may have higher 
control panels. 

The coin access area on each door is 
eighteen inches by sixteen inches. The sides 
of this area accommodate two-inch wide 
steel bars (1/4" thick) leaving a minimum 


opening of two inches horizontally to 
allow players to have access to the coin 
slots and coin return areas of the games. 
Two panels called the night lock-up panels 
cover the whole coin access and player 
control areas when the games are not in 
operation. 

Each panel is made of twelve-gauge steel 
riveted to a steel frame. The panels are 
locked into position with the turn of a key. 
All-Weather Amusements has used the 
same key (HL302) that is used on the 
Tournament Soccer tables. They feel it is 
better that a standard key be used on the 
lock-up panels to make it simpler for the 
location staff to lock these units after hours 
and unlock the panels prior to operation. 

A snug fit 

The front doors are secured with a pop- 
out T handle lock. The lock cam pushes 
both higher and lower bars into the cabinet 
frame for added security. Both doors must 
be closed together because the fit is very 
snug. There is not enough space for even a 
hacksaw blade to fit in between the doors. 
A steel plate protects the lock cam. 

In order to hacksaw through the cam, 
one would have to first cut through this 
steel plate. The way the door is designed, a 
hacksaw blade could only be moved a dis¬ 
tance of about one inch holding it through 
the slots in the access area or under the 


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T0URA:SEPT280CT12 

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4. Hong Kong Electronics Show 

I COMMERCE TOURS INTERNATIONAL, INC. 


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72 


PLAY METER, July 1, 1982 




view shield. During a test, it took four and 
a half hours to get through the cam with a 
hacksaw blade. If this wasn’t enough 
security, two hasp rings have been attached 
to the inside of the doors. An operator can 
reach in and place his padlock on each of 
the hasp rings, but there isn’t enough space 
to get near the locks or hasp rings with bolt 
cutters. 

The Outpost has been designed to house 
any two video games. Battlezone, the 
tallest game available, will fit inside. The 
widest game, Starfire, takes up less than 
one half of the width, but the Outpost was 
designed to house two Starfire games—not 
that anyone in his right mind would want 
to put two of them in together. In order to 
accommodate a mini Make Trax, the 
smallest game, there are adjustable tri¬ 
angular brackets on the floor which will 
keep the games from sliding backward and 
in line against the front. 

The front coin access area also comes 
with an insertable steel two-inch bar that 
has a perpendicular bar welded to it. The 
T-Bar prevents a small coin door from 
being opened on games like Atari’s Space 
Duel, where the front control panel is 
entended leaving a space between the 
front bars on the Outpost coin access area 
and the small video game coin door. 

The next important area to consider is 
how well the graphics will hold up. All of 


the graphics are applied at the factory 
where the whole Outpost is put together. 
The cabinet is then disassembled for 
shipping. The designs are four millimeters 
thick and made of the same vinyl that is 
used on most of the larger trucks. They are 
made from a four-color process and 
guaranteed three years against sun fade. 
The whole vinyl is then treated with an 
epoxy clearcoat. The clearcoat makes the 
removal of graffiti and even spray paint a 
simple task. 

As stated before, all of the edges are 
lapped together so there are no edges 
where the vinyl can be grabbed and pealed 
off. Under the vinyl are two coats of baked- 
on urethane enamel paint-lock. Nickel 
plating is used on the steel to prevent the 
spreading of rust. If steel is scratched, rust 
will form. The rest then quickly spreads 
under the paint. 

Nickel plating stops the rust from 
spreading and also gives a stronger bond 
for the enamel paint. The black and white 
colors of the paint-lock were carefully 
chosen by All-Weather Amusements 
to match closely with Rust-oleum semi¬ 
gloss colors. This, it was believed, would 
make it easier for Outpost owners to easily 
obtain paint to match the cabinet. 

Complete decal package 

White paint has been used under the 


sections where the graphics are because 
most of the graphic sections are white. A 
complete decal package can be purchased 
for about $100. For this to happen, the 
cabinet would have to be torched. 

The roof is coated with three coats of 
white enamel to reflect as much heat as pos¬ 
sible. Foam insulation inserts have been 
placed in the roof panels to keep heat inside 
in the winter and outside in the summer. 
Video games have been tested inside the 
Outpost down to minus six degrees F. The 
sliding vents located both high and low on 
the cabinet walls were taped closed, and 
the game vents were also plugged up. From 
the ambient heat of the games alone, the 
inside temperature of the Outpost was 
measured at 40—50 degrees F. Just to 
make sure, a thermostatic heater is also 
available for areas with extremely cold 
temperatures. 

In the summer it is recommended that a 
blower be added inside the Outpost to 
blow hot air out of the vents. Wico Cor¬ 
poration (They sure do make everything.) 
makes a shaded pole blower (part #45- 
6807-00) for about $34 that slides into a top 
rear vent on the Outpost very nicely. The 
blower will keep the inside of the cabinet at 
shade temperature. 

To keep rain from getting in, a tube of 
General Electric silicone comes with the 
unit to seal the one seam in the roof. The 


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© 


PLAY METER, July 1, 1982 


73 







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unit has been tested and designed to be 
impervious to rains in driving winds of up 
to fifty miles per hour, according to the 
specifications. 

The hood sides and awning front, which 
have been added to reduce glare, can be 
removed without affecting either the 
structure or the graphics. The front Video 
Outpost sign will also perfectly fit on the 
flat top section behind the awning. 

A four-way electrical box is located 
inside the middle aisle of the cabinet. 
Twenty feet of grounded electrical cord 
comes with the Outpost. The electrical 
cord can be run through the floor base or 
through one of the four high and low 
knockouts in the rear wall. The unit can be 
anchored to a wall from the back utilizing 
these knockouts or sunk into concrete or 
asphalt. In most instances, because of its 
weight, there would be little reason to 
anchor the cabinet. 

Improving Video Outpost 

As with all products, there are some 
areas for improvement. The space between 
the bottom of the view shield and the top of 
the door control area should be adjustable 
for maximum security. It is still possible 
for the control panel of the video game to 
be removed and the panel and coins stolen. 
It would be simple to redesign this area to 
be adjustable so only a few inches of space 
remains between the video control panel 
controls and the bottom of the view shield 
(just enough for a pair of hands to fit 
through to grip the controls or push the 
buttons). Another video control panel 
would be locked in position by side 
brackets. 

I also feel that all the locks on the night 
lock-up panels should be keyed differently. 
There are enough HL 302 keys and 1350 
keys floating around to drive an operator 
crazy. 

Glare is a problem that I don’t have an 
answer for. The view shield is angled 
inversely to cut down on the glare, and the 
hood sides and awning sections also help 
reduce glare. It’s something that Outpost 
users will have to contend with. The only 
suggestion I can make is to carefully 
choose the direction you place the 
Outpost. If the unit is going to be outdoors, 
face it away from the sun as much as 
possible. 

The price of the Outpost seems high, but 
for what goes into this product, it’s worth 
the money. It will be around for ten years 
unless the dimensions of video games 
change drastically. The Video Outpost is a 
fresh concept for our industry. As Gullong 
told me, “It’s unfortunate, but there is a 
market for the Video Outpost.” I rate it a 
9.3 out of 10. That’s the highest I’ve given 
to date. All-Weather has done a fine job, 
and from what I know of the company, 
they will continue to improve this pro¬ 
duct because they believe as I do—every¬ 
thing can be improved. • 


74 


PLAY METERJuly 1,1982 








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CRITICS 

CORNER 

Summer gomes offer 
roys of hope 


W ell, how was your holiday? I 
could be asking about Memo¬ 
rial Day weekend, but really, by 
the time you’re reading this, the explosive 
fourth should just be coming up. And just 
as explosive is the fact that this writer has 
made some news of his own. Not to get a 
jump on the releases that will be forth¬ 
coming, or make the announcement anti- 
climatic, although many of you probably 
know already—it’s true, I have made a 
career switch. 

It’s a move that was inevitable, given 
how my life has been affected by this great 
industry in the past eight years, and should 
provide me for the first time to actually 
have the means and support to have a far 
greater impact on many different areas of 
the business and implement some of the 
things I have been writing and talking 
about over the years. 

Now I’m much closer and ready to help 
and aid all who ask. The commitment, I 
don’t have to really state, but will, is real 
and if there are any doubters, I think time 
will prove how valuable my contributions 
can be for a variety of activities and 
programs. 

I also hope and believe that this new 
departure will equally benefit Play Meter, 
which has proved to be such a strong friend 
and supporter in the past by allowing me 
to offer my insights into the coming 
days of the business and the changes which 
are not only taking place as you read this, 
but those which will come down the road. 

The challenge is exciting, but so too do I 
believe will be the results. For those of you 
who might still be in the dark regarding 
this changeover, very simply, after eight 
years at GQ magazine, the last six as 
managing editor, I have now landed at 
TRG Communications as vice president. 
You probably will remember the name 
from such events as Bally’s Supershooter 
pinball tournament (the first and so far 
only national effort ever undertaken on 
such a broad and ultimately incredible 
scale). 


As part of the team, I know we’ll be able 
to now do even more, especially given the 
nature of how events have taken shape and 
what the very real needs of the business are 
considering the games themselves, as well 
as the image of the people involved to the 
outside world. 

Provide a service 

With this step taken, and I don’t want 
to belabor it, but felt it important to state 
at the onset of this particular column, my 
sincere hope is that no one will consider my 
work for the Corner as being a conflict of 
interest, because I don’t and will be the first 
to admit it, if it is ever the case. I would still 
like to feel that 1 can provide a service to 
you, the Play Meter readers, if no one has 
any objections. But it really will be up to 
you. 

Anyway, I’m obviously excited by my 
new opportunity, as well as some of the 
games that are now available—not to 
mention those ready to hit the streets in the 
coming days and weeks. The biggest news 
has been the continued success of Sega/ 
Gremlin’s Zaxxon and the fact that this 
company has put back-to-back winners 
together with Turbo and additionally has 
brought a new level to the importance of 
graphic presentation as a means to greater 
earnings. 

Also hitting with much fanfare is what 
many hope to be the summer season 
sensation as Disney’s Tron makes it to the 
silver screen, and Bally’s video version 
takes the action to the arcade in an effort to 
capitalize on the instant publicity and 
recognition tied into the movie (a move 
that is reminiscent of that company’s 
Wizard pinball machine and its timing to 
the film. Tommy, too many summers ago 
to remember). 

But that isn’t all that has occurred. 
Besides video’s very real move to person¬ 
alize and make more realistic the action on 
screen, pinball variations continue to offer 
glimmers of hope for an admittedly limited 
market, which still appears too large to 


ignore. The few companies committed to 
appealing to all segments of the playing 
public, even now find themselves looking 
for the next stage of development that will 
enable the games to remain viable. 

Cashbox support 

To the chagrin of many, this category 
of game just isn’t ready to become a part of 
ancient history, although the appeal has 
become far more specialized and in need of 
very selective efforts. However, the success 
of Gottlieb’s Caveman and Bally’s Mr. & 
Mrs. Pac-man prove that the cashbox can 
support a flipper machine if it’s innovative 
enough and still challenging. 

Add to these things the advent of the gun 
game, (if that’s what you want to call them) 
such as Williams’s Hyperball and Bally’s 
Rapid Fire, and one can sense that players 
are ready for anything that gives them 
value and enjoyment for their entertain¬ 
ment funds. And more is on the way to 
keep the industry on the upswing as the 
summer heats up for the crowning of those 
standout games from those that just 
couldn’t cut it. 

Sega/Gremlin’s Zaxxon 

The backbone of the industry over the 
years has been those companies which 
consistently produce good, competitive 
equipment while not forsaking innovative 
ideas that might have an impact on design 
or manufacturing trends. Sega/Gremlin 
has strong efforts such as Head On and 
aggressive thinking that brought us the 
dual game concept as well as a convertible 
game idea. 

Well, this time they’ve struck gold with a 
corporate posture that obviously put a 
premium on the image before the player in 
a way that bridges yet another plateau for 
coin-op, evident by the popularity of first 
Turbo and now Zaxxon with its three- 
dimensional effect. 

PLAY: In what appears to be a movement 
back to simplistic controls rather than the 
array of buttons and knobs which were 


76 


PLAY METER, July 1, 1982 







flooding out in recent years, Zaxxon shows 
that less can mean more with a pilot con¬ 
trol stick and a single firing button. This is 
all any player needs to maneuver and blast 
his way through the action on screen, 
which, simply stated, is to fly an aircraft, 
shaped very similar to the present space 
shuttle, over and through a floating stellar 
enemy fortress which features walls that 
need to be circumvented and a host of 
targets such as fuel tanks and missiles. 

Once past this phase of attack, the action 
moves into the outer space and a battle 
against an enemy fleet of aircraft. When 
this is accomplished, the fortress comes 
back again, more highly fortified, offering 
as a last challenge the confrontation with 
an armed robot, where more than a single 
shot is needed to escape ‘alive.' And the 
cycle then continues. 

ANALYSIS: The measure of the game is 
the realistic quality of the action on screen, 
with the three-dimensional effect holding 
the spotlight. The movement is really from 
left to right at a slight angle and far differ¬ 
ent from most of the video efforts in the 
past with similar themes. It is further 
enhanced by such touches as the player's 
fighter plane having a shadow as it travels, 
which can act as a gauge for elevation as 
the battle ensues on the fortress. Points are 
scored by the amount of destruction 
heaped on the enemy, and there's also a 
need to hit the fuel tanks foradding on fuel 


to the player’s supply. But in many ways, 
this may seem secondary on Zaxxon 
because of the strength of the graphics— 
the fact that it really does stand out from 
the crowd and is more than a show for the 
entertainment dollar (or quarter). 
GRAPHICS: They excell—pure and 
simple. Sega Gremlin has shown the way 
for the future and what we will undoubtedly 
see more of as the year progresses and leads 
into the AMOA. You can bet your bottom 
dollar other manufacturers will be readying 
their versions of 3-D, if they haven't 
already. In addition, Z^z.v.vo^? supplements 
the total package with some strong effects 
that could have made this a completely 
enveloping machine if it had come out as 
an enclosed cockpit sit-down model. In 
this category alone, all praise is due to the 
folks responsible who were willing to leap 
ahead when others were willing to move 
slowly to the next evolutionary plateau for 
video games. 

PROS & CONS: The cashbox has already 
proven the appeal and staying power of 
Zaxxon and should help to keep this 
game in production for a long time. 
Admittedly, when I first encountered the 
game, 1 had some perceptual problems with 
the trailing shadow and maneuvering the 
ship over and through the fortress with its 
walls and radar images, as well as locating 
the proper elevation for hitting any of the 
targets. As a result, Zaxxon might have 


been more successful if the action would 
have been straight ahead and not at an 
angle. Too much emphasis had been placed 
on ‘showing off' the graphic effect to the 
detriment of the player's control, but this 
attitude has since changed, not only from 
playing the game more but from watching 
and talking to a number of other players. It 
might take some time to adapt, but the 
compensation is once again the visual on 
screen. It’s a learning experience of a dif¬ 
ferent kind and far different than working 
out a pattern to prolong play or some other 
system to bring the action down to its 
basest level. That, for once, is a refreshing 
change of pace. 

RATING: Although some of the 
comments I heard at the AOE included 
that the game was not difficult or chal¬ 
lenging enough because there wasn’t the 
strikingly different levels of difficulty 
present on many of the other games, 
Zaxxon transcends this barrier, if it is one, 
just because of what it offers as a game. It 
has winner written all over it and from this 
writer gets a strong ####. 

Gottlieb’s Caveman 

Considered for so long to be the most 
conservative company in the coin-op 
sweepstakes, the past year and a half has 
proven this observation to be far from the 
truth. We have been the recipients of some 
singularly innovative and unique pinball 



The Video Outpost advantage: 
Put any two 
video games 

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How many outdoor locations could be producing profits for you right now? 

The all-steel, weather-repellant, vandal-resistant design of The Video Outpost 
makes nearly all locations possible. Count your potential new locations 
tonight. Call us tomorrow. 

The Video Outpost produces and protects profits with: 

• Easy assembly • Easy mobility • One-man game installation and service. 

• Steel inserts for total nighttime lock-up • Complete security for coins 

• Dupont "S.A.R!' viewshield for game security 

• Vinyl exterior appliques over 2 coats baked-on urethane over nickle-plated steel. 


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Patent Pending TM-Registered Trademark 


PLAY METER, July 1,1982 


77 








machines, not the least of which is this 
hybrid effort. This medium of entertain¬ 
ment still has some life left in it when the 
boundaries of design are allowed to 
expand and accommodate the extra¬ 
ordinary idea. 

PLAYFIELD: The May 15 cover inspira¬ 
tion for Play Meter brings to life the fact 
that pinball and video can be integrated in 
one package without sacrificing too much 
in terms of play appeal or action. The 
layout begins with a short plunger shot 
that drops the ball down to the center of 
the board on the right side. Without 
getting too complicated, the pinball 


pinball and video—by bringing together 
some very simple and straightforward play 
action within each mode. The pinball play- 
field is a symmetrical design, evenly 
balanced, without any surprises in terms of 
hidden angles to possibly throw off the 
novice or video player. The video portion 
is a basic maze that’s fairly easy to under¬ 
stand even if a player has remained faithful 
to pinball over the years. The strategy is to 
hit down the lit drop targets in tandem to 
increase bonus multiplier up to 5X, while 
also impacting on the video play as well 
while the C-A-V-E on the sides, when hit, 
will light a small video game circle in 


by 1,200,000 points, while free play levels 
could survive at these scores, although you 
might want to increase them by about 
200,000 points each. As for five-ball 
settings, which some are choosing to use 
since the game is going out on a 50 cent 
play, the previous scores should be decent 
unless you want to further increase them 
by another 200,000 or so points—depend¬ 
ing, as always, on your percentaging and 
the caliber of your players. 

PROS & CONS: When I first saw a rough 
whitewood in the engineering and design 
area of Gottlieb many months ago, I liked 
the concept and how it was being 


...pinball and video can be integrated in one package without sacrificing 
too much in terms of play appeal or action. 


portion of the board features a middle area 
with two flanking banks of four drop 
targets and a triangular configuration 
between three thumper bumpers. 

Up and behind this is a little niche where 
the ball can land, thus triggering the action 
on the video screen above. Also, at either 
side are two long flipper shots to vari- 
targets which bring time units into the 
video play or can offer possible specials 
when lit. Finishing off the pinball field, are 
two short lanes at the left and right of 
center (C-E) with targets in front (A-V) 
leading down to a top pair of flippers 
which have short lanes next to them 
leading down to a bottom pair of flippers. 
The outside lanes feature an opening and 
small ringed posts fora possible roll down 
and over to the flippers. 

Meanwhile, back to the video screen, 
where the action is controlled by a single 
joystick, there’s a maze and the need to 
maneuver a little caveman (who else?) 


midmaze that can only be collected when 
the Caveman passes over it. 

And that’s the primary emphasis on the 
pinball game with the vari-targets meaning 
more for the video game values and images. 
In the video game, the idea is to complete a 
species without getting eaten by the red 
menace which increases in number depend¬ 
ing upon how many of the five have been 
had. And each level brings with it more 
speed, difficulty, and scoring values, as 
well as different colors of the screen. 
There’s good access to all points on the 
pinball board, left to right and right to left, 
as well as with reverses and four spots to 
land for activating the video segment of 
play. 

GRAPHICS: Gottlieb has come up with a 
new cabinet design for Caveman with a 
novel backglass treatment that also incor¬ 
porates seven-digit scoring. But take notice 
of the artwork. It’s colorful, cute (in a nice 
way) with really some very ingratiating 


approached for the first time out. Since 
that time, my feelings haven’t changed, 
although I did hear a comment from some¬ 
one in the industry who stated that 
Caveman was the result of combining a 
bad video and pinball together. One has to 
look at this innovation as a first step which 
should prepare the players out there for 
possible future renditions. But more 
importantly, it serves as an attention- 
getting and very challenging, as well as 
enjoyable, novelty game that should prove 
its worth over time and fill a very large void 
in the range of products available. 

It’s not an end-all or do-all and was 
never meant to be, nor should it be put in a 
location for that purpose. Its draw is that it 
stands alone as a unique machine, which 
just so happens to be fun to play whether 
you’re into video, pinball, or both. The 
need for Caveman was to attract players of 
all types, not risk .turning any off because 
any of the action or programming was too 


Now comes a new frontier in pinball design which further stretches the 

imagination and deserves attention. 


around in the hope of ‘devouring’ bron¬ 
tosauruses, tricerators, or pterodactyls— 
five in each group—while trying to evade 
the red tyrannosauruses, which each 
creature turns into once it has been eaten. 
And there are different levels of difficulty 
in the video portion. Values are addi¬ 
tionally affected by what has happened on 
the pinball part of play, but the two really 
do work hand in hand, although, admit¬ 
tedly, much of the focus is on the scoring 
potential of pinball amplified by video and 
not reversed. 

ANALYSIS: Caveman has attempted to 
bridge the contraints of both art forms— 


characters. Along with the different 
cabinet shape, it is an eye-catching effort 
that is further embellished by strong sound 
effects and some very entertaining speech. 

PLAY: Caveman brings seven-digit 
scoring which, thankfully, is utilized with¬ 
out being abused as was the case with the 
company’s Devils Dare. In fact, reaching a 
million becomes an accomplishment. 
Although the scoring potential is there for 
higher totals, this should only add to the 
continued challenge of the game and allow 
operators some flexibility in setting limits. 
For extra ball areas on three-ball play, a 
600,000 point start isn’t too steep, followed 


difficult to understand. So judge it on that 
basis, if you need to have more proof as to 
whether the game has potential—because 
it does. Placement in any location might 
well make a difference. Place it in the 
middle of a pinball line and it’s lost despite 
the fact that the cabinet is different (the 
same holds true for Hyperball and Rapid 
Fire). The games are different and need 
special attention if you want to maximize 
your earnings. 

From a player’s standpoint, any nit¬ 
picking that might be warranted in terms 
of game play is that it would have been 
nice, for extra ball areas, if there were 


78 


PLAY METER, July 1, 1982 







multiple added balls rather than just one 
per ball. You can find yourself close to a 
limit and also in a position to collect an 
extra ball from the board—the two cancel 
out and can effect strategy not to a positive 
level. Also, after working to get C-A-V-E 
out, which isn’t that easy to do, a player 
can lose the chance for the extra ball on the 
video screen if a red tyrannosaurus gets to 
it first, meaning that the player has to get 
the targets out all over again to activate it. 
Admittedly, it shouldn’t be a gimme, but 
there is some frustration when you’ve 
gotten that far and it’s taken away. But I 
categorized these comments as minor nit- 
picks, nothing more. 

In addition, a condition I’ve talked 
about in the past is the problem of a game 
maxing out: when particular features or 
areas on a board are hit so often during the 
course of any given ball in play, that hitting 
them again will not reward the player with 
an incremental increase in value. On 
Caveman, once you get to 5Xon the drop 
targets, there is no more to shoot for, per 
se, besides a continued buildup of out-hole 
bonus points up to 29,000 and a chance to 
increase values on the video screen. Here 
it’s an intangible, but I wanted to mention 
it because it does happen when a player is 
on a roll. 

Last, but not least, is the suggested 
pricing of the game which poses a question 
as to whether you see it at 50 cents for three 


balls, three plays for an SBA, or 50 cents 
for five balls. For one. I’ve never ever been 
totally comfortable with this price rise 
unless it was tied into five ball settings, but 
more importantly, is the effect and rela¬ 
tionship of the game to the price of playing. 
Some machines warrant it, and I would 
include Caveman because it is different, 
can tend to play long, and really is two 
games in one. 

However, the negative I see is that, for 
myself as a player and others I’ve talked 
to, the investment of the buck for three 
plays means that you’re locked into the 
machine even if you do really well on the 
first game and just want to take a break 
from it. It’s hard to stand there and be com¬ 
mitted for three games because it can be 
draining if a player really gets going. In 
many ways it’s far better as a two player or 
more situation, where the competition 
against another person makes the pricing 
valid. But start it out at this level, and be 
aware that you might want to scale it back 
down to quarter play if you’re less than 
satisfied with the earnings. 

RATING: Caveman has to be viewed for 
the new dimension it brings to game design 
and the novelty attraction it can bring to a 
location. It is also a different machine 
when the majority of efforts now available 
are strikingly similar. For these reasons 
and the potential application it offers by its 
very existence, a definite #### is in order. 


Stern’s Orbitor 1 

One of the industry’s great success 
stories was the likes of Rawhide and 
Stampede which ended an era and began 
another. Much has happened in the 
interim, not the least of which were some 
very memorable pin games, the introduc¬ 
tion of a line of powerhouse videos, and 
many other ventures that have made Stern 
what it is tod^y. Now comes a new frontier 
in pinball design which further stretches 
the imagination and deserves attention. 
PLAYFIELD: As it is being described in 
the trades, Orbitor 1 features a contoured, 
molded playfield that ‘simulates the three- 
dimensional substrata of a lunar land¬ 
scape’ that is illuminated from below. In 
other words, this ain’t your standard flat 
board. The layout takes this into account 
with a minimum of features dotting the 
surface. There are seven drop targets 
fronting seven standups (O-R-B-I-T-O-R) 
at the center top. Over at the far left is a 
little resting place curled behind some 
plastic overlay and sided by a target where 
it’s possible to lock up a ball for potential 
multi-ball play. Just below is a three bank 
of drop targets, while the middle brings 
something additionally different in the 
form of two widely spaced, motorized 
spinning bumpers which propel the ball 
away, up, down, and around. Meanwhile, 
the right bottom has another three drop 
target bank with the bottom featuring two 


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PLAY METER, July 1, 1982 


79 
















kickers, what I will call gates on the outside 
left and right, two flippers, and the only 
way to lose the ball—a small hole just 
between and below the center placed 
flippers. 

ANALYSIS: How can you begin with this 
revolutionary creation? The bonus multi¬ 
plier, up to 15X, is attained by hitting 
down any of the target banks, while the 
spinner can build in value from 1,000 up to 
9,000 points per spin. Once the ball is 
locked on the left side, which is possible off 
the plunger, hitting out all the top targets 
will gain multi-ball play and specials, as 
well as extra balls that are activated by 
hitting various targets on the board at 
specific times. 

But the features themselves become 
secondary, which is why I’m spending so 
little space on explaining them. There is a 
rationale and interaction as well as strategy 
for what to do, but Orbitor I goes beyond 
this just by the uniqueness of its design. It’s 
an experience to play, which is obvious, 
but there are also some added program¬ 
ming capabilities not easily apparent to the 
player, such as a backglass display for ball 
time (adjustable by the operator to award a 
credit if someone lasts longer than anyone 
previously), a one hundredth game special 


might even have a bearing on how you set 
your limits. This will become a factor when 
you’re deciding what the role of Orbitor 1 
should be on location. 

By having levels that are too high for 
either free plays or extra balls, you run the 
risk of turning off players by not allowing 
them the extra opportunities to get close to 
and comfortable with the game. However, 
if you’re too lenient, you’re going to throw 
off the earnings and your percentaging. So 
the advice here is to closely monitor 
players’ reactions and make adjustments 
accordingly. 

As for some rough guidelines, far less 
exact than those normally given in this 
space regarding pinball settings, try a 
breakdown of about 500,000 points to 
start, followed by 1,200,000 if on extra ball 
play. Increase this by anywhere from 
100,000 to 300,000 points for free play but 
know that there is some flexibility within 
this, and you might even want to add a 
third, far higher, limit for an extra incen¬ 
tive if you think it will add to the drawing 
potential. 

PROS & CONS: It’s difficult to make any 
realistic, objective judgments about 
Orbitor 1 only because everyone who is 
going to come in contact with it will either 


‘gravity’ tends to effect the roll. It isn’t easy 
to make the transition and adapt, nor, for 
some players I’ve talked to on location, are 
the rewards ample enough or ultimately 
satisfying. 

As a result, the reaction from this writer 
and player, is that too much was done too 
soon in an attempt to shock the player 
rather than build him up to it slowly and 
methodically. With rumors tending to 
support that Stern will be following 
Orbitor 1 with other similar designs, the 
hope is that the surface of the field will be 
more fluid in terms of movement and rolls 
for the ball rather than what is offered 
here. However, as a novel direction to 
pursue without overdoing it, I am anxious 
to see the future efforts and if there is more 
sensitivity to the basics of pinball as well as 
to a better understanding in translation of 
design, of the appeal it holds which is really 
so important. 

RATING: What may be apparent is that 
I’m ambivalent about the execution of 
Orbitor 1 but recognize and empathize 
with the rationale behind its existence. 
However, the verdict is still out on whether 
the direction chosen was the best possible 
one. I laud the motivation and willingness 
to reach beyond the ordinary for some- 


The summer is obviously heating up and events are rapidly taking shape 
that offer some clues to the rest of the year and beyond. 


which happens, you guessed it, every hun¬ 
dredth game, and a minimum game time 
feature that will award the player a free 
ball, if at the end of his game, his total time 
of play has been less than 90 to 180 
seconds. 

Taken as a whole, the concept is 
enhanced by these attractions, but the 
game itself will have to stand alone on the 
basis of whether players will come back for 
more. Most assuredly, they’ll try it at least 
a few times just because of what’s before 
them. 

GRAPHICS: Orbitor 1 has tried to 
enhance the total effect of what it offers 
with a bubble backglass that dimension- 
alizes this portion of the cabinet. The field, 
with its ridges, hills, and grooves, is cast in 
a glow of light from below the surface. All 
in all, if the moon is the inspiration, the use 
of color, or lack of it, tends to be faithful to 
the original with highlights in black and 
some brighter tones at the head. In addi¬ 
tion, the game brings into play some 
speech and interesting sound effects to 
round off the complete package. 

PLAY: Although you’re dealing with an 
unconventional game, by and large, much 
of the scoring is standard in terms of 
pinball. Although the overall experience of 
playing tends to overshadow this and 


love it or hate it. It’s hard to be impartial 
and stand in the middle. And I think this 
will hold true in terms of how it is received 
by the public—the earnings are going to be 
very good in some spots and very bad in 
others. It will be the task of the operator to 
really know his market and how well the 
game might do before he commits the 
dollars and space. 

When I saw and played it for the first 
time at the AO E, people asked what I 
thought about it and my comment was that 
it made me dizzy and that I could just see it 
in some bar where a guy’s had one too 
many. Playing Orbitor 1 would really put 
him over the edge. Seriously though, and 
this machine more than any other tends to 
support the view, pinball design has 
become so radical due to current market 
conditions, that the range of concepts are 
far outstripping the normal boundaries of 
just what pinball is all about, why players 
continue to step up before them, and what 
they expect in return for their investment. 

For instance, one very tangible appeal 
and interactive quality of pinball that the 
true player looks forward to is hitting and 
bumping the game. But here the effort is 
almost futile, replaced instead by some of 
the nuances tied into the movement of the 
flippers when the ball is near and how 


thing a bit more special, but like anything 
else that tries to leap ahead into a new 
frontier rather than step lightly, there is a 
price to pay on some level. Here it’s the 
player, to some extent, although there is 
much room for improvement and still 
much to offer as it now exists. We’ll try a 
generous ### and hope that future devel¬ 
opments will only enhance the validity of 
the concept instead of detracting from it. 

There you have three distinct machines 
within their own categories which are 
reaching out for new and novel solutions as 
a way of making a definite statement and 
establishing a niche for themselves. It is the 
nature of the times that is more responsible 
for at least these games this time around. 
Although, maybe more importantly, is 
that they support a sense of gret change 
about to descend upon design in all areas. 

Adding fuel to this view is the plan to 
cover at least Robotron and Mr. & Mrs. 
Pac-Man next issue and comment on their 
unique aspects. 

The summer is obviously heating up and 
events are rapidly taking shape that offer 
some clues to the rest of the year and 
beyond. Together we’ll explore them. As 
always, and to end this rather long edition 
of the Corner, be well and prosper. 


80 


PLAY METERJuly 1, 1982 











Krammed full 
of uarietv 

Think of a maze game, add more play 
variations, incorporate obstacles and 
sound, cram all of it into one video game, 
and you have Kram from Taito America. 

Kram, with his red body, rolling blue 
eyes, and white sneakers, is controlled by 
an eight-way joystick that chases and 
catches the floating point targets but must 
avoid the sneaky Skulls who destroy Kram. 
The players get three Krams per game. For 
every 30,000 points (adjustable) the player 
is awarded a bonus turn with one more 
Kram. 

This game starts each phase with a dif¬ 
ferent wall configuration on the screen. 
The Skulls move quicky and try to catch 
Kram unless the player blocks the Skulls by 
building a wall with the wall button. The 
player can also break down the wall at any 
point with the bustout button, and then 
Kram can escape. Players must also 
beware of the Ripper who tears down walls 
(beyond the player’s control) to let the 
Skulls run free. 

As the game progresses, it becomes 
harder and harder with more Skulls on the 
loose and more Rippers on the attack. 
When the screen flashes red, a new field 
begins with more Rippers and Skulls out to 
get Kram. 

Jack Mittel, president of Taito America, 
believes that this game will appeal to 
women as well as to men. “Frankly, the 
character is cute, and it’s difficult not to 
sympathize with him as he gets in and out 
of trouble. The numerous play variations 
will keep players absorbed throughout 
many games,” he said. 

Kram is for one or two players and 
measures 67 inches by 24 inches by 30 
inches. 




Exploring with 
Naughty Boy 

Enter a new adventure by guiding Naughty 
Boy through forest and field to the pirate’s 
fortress! Your adventure is ready to begin 
because Naughty Boy, available exclusively 
from Cinematronics Inc., is now in full 
production. Naughty Boy is licensed from 
Japan Leisure Co. Ltd. and is available in 
upright and cocktail models. 

On the way to the pirate’s fortress. 
Naughty Boy must avoid the monsters, 
goblins, and robots that chase him. His 
only defense is a pocketful of rocks that he 
throws at his adversaries. Naughty Boy 
must also avoid the fire-breathing dragon 
that periodically appears. 

Once Naughty Boy reaches the fortress, 
he hurls his rocks at the flags. Once all the 
flags are destroyed, the fortress bursts into 
flame and Naughty Boy begins another 
adventure. 

Naughty Boy provides players with chal¬ 
lenges and high-scoring opportunities. 
The game has four different play fields, a 
bonus round, and fifty difficulty levels to 
provide players with new and progressive 
challenges. Operators have flexibility with 
four coinage settings, four extra man 
settings, four lives per garhe settings, and 
an easy/hard option. 


PLAY METER, July 1, 1982 


81 






string along 
with Talto 

A flashing, energetic yo-yo turns a kid’s toy 
into a video game with Taito America’s 
The Electric Yo Yo. 

The Electric Yo Yo is based on a yellow 
and red yo-yo maneuvered by the joystick. 
The player strings out the yo-yo to erase as 
many “blox” on the screen as possible. The 
longer the string, the more points scored— 
between 10-500—depending on the length. 
With every 50,000 points, (adjustable) 
the player earns an extra yo-yo. 

Eight different fields of configurations 
challenge the player. The player must 
avoid the deadly trions and bions because 
they can explode the yo-yo. For double 
trouble, a trion can pick up a bion and 
head right in the direction of the yo-yo. 

When a trion touches a blox, the blox 
becomes super charged. If the yo-yo erases 
this charged blox, it changes color and has 
the power to pass over a bion without 
danger and can score double point values. 

The last twenty blox on the screen are 
worth five times their normal value, giving 
the player an extra chance to score more 
points. 

Taito America’s sales manager Mike 
Von Kennel is pleased with the initial 
reception of The Electric Yo Yo\ “I don’t 
know of anyone who hasn’t tried to mai'ier 
a yo-yo, and The Electric Yo Yo gives 
players the ultimate challenge.” 



Punch oua 

Battle a gorilla, ghost, broom, and fire to 
capture territory by enclosing squares and 
rectangles, and you have Triple Punch, the 
latest video attraction by Thomas Auto¬ 
matics Inc. 

The purpose of Triple Punch is to 
capture territory by enclosing squares and 
rectangles, all the time being careful to 
avoid coming into contact with four 
moving objects. If contact is made, the 
player is “knocked out.” 

The moving objects—gorilla, ghost, 
broom, and fire—all react in a different 
fashion. The gorilla constantly pursues the 
player with a hammer and tries to hit him 
on the head. The ghost moves randomly 
around the screen sometimes pursuing the 
player and sometimes avoiding him. And 
the broom erases the trail made by the 
player to enclose the squares. 

Gorilla, ghost, and broom can be 
“punched” by pressing the fire button. If 
pressed once or twice, the object is tempo¬ 
rarily immobilized and the player can 
proceed unharmed. If the fire button is 
pressed three times in succession, the 
object is then “punched out” and an 
ambulance will come to remove it. The 
player must decide if he has enough time to 
press the fire button three times in order to 
“punch out” one object before another 
object knocks him out. 

If a second moving object is “punched 
out” before an ambulance can remove the 
first, then the player gets twice as many 
points. Fire cannot be “punched out” and 
must be avoided at all times. It always 
moves downward, and once it has reached 
the bottom of the screen, it reappears at 
random at the top of the screen. 

Escape routes allow the player to move 
right or left to a similar screen which will 
have the same captured territory blocked 
out. This allows the player to capture the 
remainder of the screen from either 
direction. After all the squares have been 
enclosed on the screen, the player receives 
bonus points. A new screen then appears 
which has increased difficulty due to the 
appearance of a second fire and the more 
aggressive rnovements of the other objects. 

Triple Punch is available in both upright 
and cocktail table versions. 


82 


PLAY METER, July 1, 1982 











Aids to the Trade 


Billiards desk 


Featuring the “Cougar” look, a new desk 
manufactured and marketed by The Valley 
Company has an entertaining appearance 
in a business-like practicality. “It has so 
many of the features of our pool tables that 
it’s fooled some people,” says Richard B. 
Shelton, vice president, manufacturing, of 
Valley. “But we believe we’ve created a 
unique piece of furniture that will enhance 
the decor—and efficiency—wherever it’s 
used, in the home or at the office,” Shelton 
continued. 

The desk features four ample drawers: a 
center drawer, two on the left-hand side, 
and one full-depth legal-sized drawer on 
the right. Each drawer is equipped with 
slides, and has unique 8-ball pulls. The 
stainless steel corner caps are stamped with 
the well-known Valley Cougar symbol. 
The balance of the unit’s molding and trim 
is anodized aluminum. 

The Exe-Cue-Tive measures 72 inches by 
36 inches, stand 31 inches high, and has a 
shipping weight of 285 pounds. For excep¬ 
tionally long wear, all exposed surfaces are 
protected with high-pressure Penelite lami¬ 
nate in walnut tones. The top surface is 
covered with genuine green billiard cloth, 
and each of the four reinforced fiberglass 
legs has its own leveler. 


Detects faults 
in 1C units 

Currently available from Bugtrap Instru¬ 
mentation is the Bugtrap Logic Compara¬ 
tor. This logic comparator has been 
designed to be used by non-experienced as 
well as highly trained technicians. Unlike 
an oscilloscope, the Bugtrap Logic Com¬ 
parator requires no interpretation of 
digital activity to detect I.C. faults. 

The test process takes place with a 
“reference” I.C.’s and the suspect I.C.’s 
inputs effectively piggy-backed to one 
another and the outputs separated com¬ 
pletely. The comparison takes place 
between these separated outputs. The 


suspect or “on board” I.C. is allowed to 
continue its function without interruption 
while its activity is constantly monitored. 

The reference I.C. is connected into the 
comparator circuitry via a zero-insertion- 
force socket mounted on the comparator 
while the suspect I.C. is connected via a test 
clip and cable. By use of the switching 
circuitry, the inputs of the reference I.C. 
are tied to the inputs of the suspect I.C., 
thereby placing the two into parallel opera¬ 
tion. The reference I.C. and the compara¬ 
tor draw their power automatically from 



. ' 


the I.C. under test. All are powered by 
+5VDC. Through parallel, yet isolated 
comparator lines, the activity of the 
reference I.C. is then compared directly to 
that of the suspect chip. If the two I.C.s do 
not compare exactly, an error signal is 
generated and a corresponding LED is lit 
and latched to expose the faulty line. 

The Bugtrap Logic Comparator will test 
such varied TTL chips as counters, shift 
registers, flip-flops, latches, multiplexers, 
adders, decoders, buffers, inverters, AND 
gates, NAND gates, OR gates, NOR gates, 
XOR gates, etc. The reference manual 
included with the comparator documents 
over one hundred of the most commonly 
used, testable TTL I.C.s. You can easily 
expand this to meet your requirements. 

For additional information, contact: 
Bugtrap Instrumentation, 1173 Tasman 
Drive, Sunnyvale, California 94086; 
or telephone 408/734-1 118. 

Eliminates coin jams 
electronically 

Coin Mechanisms Inc. introduces its new 
Electronic Coin Mechanism. This elec¬ 
tronic mechanism comes as a “retro-fit” 
unit to all existing coin mechanisms in 
the field today. 

It requires an input voltage of between 
12V-32V. This wide range allows manufac¬ 
turers and operators to tap a line wherever 
convenient. 

The most notable feature, however, is the 
“sample coin” holder which determines the 
coin or token to be accepted. To convert 


the electronic mechanism, simply change 
the coin in the sample holder to the one 
desired for acceptance. 

Other features include: 

• "no moving parts, eliminating coin 
jams 

• a “driving” system which eliminates 
the coin switch (which may be trig¬ 
gered by stringing or “penny” flipping) 

• vibration resistant electronics (which 
eliminates the need for slam switches) 

• no noisy blockout coils 

For further information contact: Coin 
Mechanisms, Inc., Elmhurst, Illinois, 
312/279-9150-1-2-3. U.S. and foreign 
patents pending. 

Larger screen displays 
for colorful coin-ops 

The Special Products Division of Indus¬ 
trial Engineers Inc. (lEE), a manufacturer 
of diverse display technologies, announces 
a new, larger screen display in the 4400 
Series. Called the 4401, it delivers an image 
1.20 inches square with one of up to twelve 
messages. This viewing size is 38 percent 
larger than the 4400's (.75 inches). The new 
unit can reproduce any image, in any color 
in the most minute detail. 

The new 4401 shares the same design 
breakthroughs recently introduced in the 
4400. Those improvements include a new 
lens design resulting in brighter illumi¬ 



nation (100 foot Lamberts) and a plug-in 
connector. The lamps are factory-wired as 
a modular unit. The entire lamp assembly 
snaps out for easy lamp replacement. 

The 4401 measures 2.125 inches (53.98 
mm) high, 1.547 inches (39.29mm) wide, 
and 5.125 inches (130.18mm) deep. 

The 4401 will meet a wide variety of 
applications. The first major use of the 
4401 is in coin-operated gaming equip¬ 
ment. In this installation, the display had 
to be low in cost and still able to reproduce 
large, sharp color images of intricate 
symbols. 

The use of projection displays today 
spans the globe in equipment used for 
education, transportation, medicine, 
public service, and point-of-sale. 

For additional information, please 
contact: Tom Kira, Technical Sales 
Manager, lEE Special Products Division, 
7740 Lemona Ave., Van Nuys, California 
91405, 213/787-0311, ext. 243. 



PLAY METER, July 1, 1982 


83 







ClASSIFIED 

ADVERTIHNfl 


WOODGRAIN VIDEO 
CABINETS 

arcades, cabarets, cocktails 
Accept 19" monitors 
Quantity & Price negotiable 

NELSON’S CUSTOM 
CABINETS 

, 7800 Industrial Street 

West Melbourne, FLA 32901 

305/723-6500 


PHOTO MACHINES 
WE BUY & SELL 


CHEMICALS, FILM, PARTS 

BEST PRICES GUARANTEED! 

ED HANNA 

P.O. Box 5249, Utica, NY 13505 

315/738-1122 


UPRIGHTS 
LOW PRICES 
Super Cobra .. $1300. 

Venture . 1300. 

Red Baron . . 1300. 

Wizard of Wor . .1300. 

Battlezone . 850. 

Stratovox . 850. 

Armor Attack .... 900. 
Astro Blaster ... 1300. 

8,000 stock tokens size .882: 7^ ea. 

8171634-7771 


AVAILABLE: MANUALS & SCHE- 
MA-TICS for any electronic pinball. 
Also some videos. Call: 212/458-5005. 

INDEPENDENT OPERATORS: We 

can repair your equipment on a contract 
basis. 7-day week service. New York City 
area only. Call: 876-2424 

SCHOOL FOR 
ELECTRONIC GAMES 
Two-week course covers video and pins. 
By Schematics! Our 11th year! CAL’S 
COIN COLLEGE, P.O. Box 810, 
Nicoma Park, OK 73066. 405/769-5343 





Williams Electronics, Inc. has recently noted, in the clas¬ 
sified sections of some of our industry trade publications, 
advertisements that offer games for sale that may infringe 
Williams copyrights. 

Williams is actively engaged in the Federal Courts to pro¬ 
tect the rights of our original works against those who attempt 
to violate our copyrights, patents and trademarks. 

Buyers please note that the games mayday and defense 
COMMAND have been found to be infringing copies of williams 
DEFENDER^** game and crush roller and picture to be 

infringing copies of Williams MAKE trax"^** game. 

Williams will take whatever steps necessary to seek pros¬ 
ecution against any company or person that manufactures, 
sells, distributes and/or operates any games that violate our 
exclusive proprietary rights. 


FOR SALE: Star Castle $1050; 
Asteroids $1000; Berzerk $1000; Super 
Cora $1000; Space Invaders $450; Space 
Invaders Deluxe $550; Armor Attack 
$750; Submarine $350; Qix $1895; 
Galaxian $1100; Venture $950; 
Mousetrap $1700; Tempest $2100; Targ 
$550. D & P MUSIC CO., 658 West 
Market St., York, PA 17405 TEL: 
717/848-1846 


VIDEO GAME 
LOGIC BOARDS 
LONG LIST 

Fabco International, Inc. 

104 Applewood Dr., Suite ‘A’ 
Longwood, Florida 32750 

305/831-0399 


84 


PLAY METER, July 1, 1982 

















COCKTAIL TABLES 

Largest supply of Amercian 

games in the south. 


(Midway) GolOgO . 

.$2295 

(Nintendo) Donkcy Kong .... 

.2145 

(Gremlin) Fro gger . 

..1845 

(Dynamo) LlV Hustler . 

..1745 

(Midway) Omega Race . 

..1595 


..1295 

(Stem) Scramble . 

..1295 

(Midway) Galaxiatt . 

...995 

REILLEY ELECTRONICS 

2046 BramUewood, Atlanta, GA 30329 

404/320-1112 




FOR SALE/RECONDITIONED 

Ms. Pac-Man. 

. .$2300. 

Stargate . 

. ..2300. 

Denkey Keng (Nintendo). 

. . .2100. 

Centipede. 

. . . 2200. 

Tempest. 

...2200. 

Galaga. 

. .. 2200. 

Jack the Giant Killer ... 

. . .1900. 

Thief. 

. . .1900. 

Frogger . 

. . .1900. 

Lady Bug . 

. . .1900. 

Pac-Man. 

. . .1900. 

Defender. 

. . .1900. 

Qix. 

. . .1800. 

Omega Race. 

. . .1800. 

Monaco GP (sit down) . . 

. . .1800. 

Phoenix. 

. . .1600. 

\ Monaco GP (mini). 

. . .1600. 

1 Asteroids. 

. . .1200. 

I Missile Command. 

. . .1200. 

1 Galaxian. 

. . .1200. 

1 Turbo (sit down). 

...3400. 

1 Turbo (upright). 

. ..3000. 

i Zaxxon. 

...2300. 

Frenzy . 

...2200. 

Looping. 

...2000. 

The Pit. 

...2000. 

Black Hole. 

. . .1600. 

Streaker . 

. . .2100. 

Naughty Boy. 

. . .2100. 

Rapid Fire. 

. . .2100. 

Space Invaders. 

. . . 500. 

$400. 


Star Trek 


$300. Kiss 

$500. 

Mata Hari Genie 

Meteor 

8 Ball Hot Hand 

Gorgar 

Slrkes & Spanss Head On 


2 pi Football Nat'l Crown 


800 (cig) 


NEW CLOSEOUTS 

Solar Quest. 

.$1300. 

Phoenix (CT). 

. .1200. 

Vanguard . 

. .1300. 

Challenge. 

. .1300. 

Astro Lazer (CT). 

. . 500. 

i Space Ranger (CT) . 

.. 500. 

^ Moon Lander (CT). 

.. 500. 

[ Clay Shoot (CT). 

. . 500. , 

N.J. 201/729-6171 | 


CHECK US OUT! 

ASTEROIDS DELUXE ... 

. ..SIJ 

ASTEROIDS (CT). 

. . ..12 

CRAZY CLIMRER (CT).. 

.... 1 

RED ALERT . 

....U 



....and many more at great prices. 

We also carry an extensive stock 
of parts. No order too small 
so Just give us a call. 

717 / 545-4264 

\ Allentown Blvd. 

} ^ Harrisburg, PA 17112 


VIDEO GAME ROUTE FOR SALE 
located in Metro Atlanta, Georgia. 
All locations secured by contract. 
Easy one man route. 

Less than 20 locations 
with annual gross over $300,000 

404/255-5160 


PRICE GUIDE 

Our address was incorrect in our last ad 
If you would like to subscribe to D.R.A. 
Price Guido, the address is: 
D.R.A. Price Guide 
6595 N.W. 36th St.. Suite 109B 
Miami, Florida 33166 
305/871-4980 


IT XT XI II T X 

RliSiiiSil 




sga 

SUMMER SPECIAL 

Atari ASTEROIDS.$995 

MISSILE COMMAND . $ 1195 

F O B. New Jersey 

FLAG COIN MACHINE CORP. 

532 New Brunswick Ave., Fords. NJ 08863 

201/738-7171 



PLAY METER, July 1,1982 


85 












































































NEED NEW CABINETS? 

\Me manufacture formicated 
Galaxian-styfle cabinets & 
cabaret-styfle cabinets 
Quantity 

1-24.$275 each 

25 or more.$250 each 

100 or more ... .call for quote 

F O B. LONG ISLAND, N.Y. 

Complete with cut-outs 
and interior braces 
Also available: metal hardware, 
cash box doors, & control panels. 

SYSTEMS 

Telex: 971443 


HIGH EARNING 
VIDEO GAME SALE 

Asteroids . $1545. 

Crazy/ Climber . 1645. 

Eagle . 1545. 

Defender C/T .1995. 

Kick Man . 2195. 

Qix . 1995. 

Space Fury. 2395. 

Super Cobra .1795. 

Tempest . 2495. 

Vanguard . .1995. 

Venture .1695. 

PLUS hundreds more! 
Inventory; changes weekly; 
All games location ready; 

(Delivery not included) 


A 


15191 Telegraph, Bedford, Ml48239 

313/534-7880 
US 800/521-9500 
MICH 800/482-6569 


SPECIALS 

.i: 

VIDEOS 


Galaxian (Midway) . 

$1350. 

Moon CreSta (Gremlin) . 

..1250. 

Space Encounter (Midway) .. 

...550. : 

Space Firebird (Gremlin) - 

..1225. : 

Space Invader (Midway) . 

...600. 

Star Castle (Cinematronic*) . . . 

.1425. > 

FLIPPERS 


Cleopatra (Gottlieb) . 

...295. > 

Count Down (Gottlieb) . 

...430. : 

Flash (Williams) . 

...475. : 

Ground Shaker (Baiiy) . 

...450. : 

Mata Hari (Baiiy) . 

...325. 

Super Sonic (Baiiy) . 

...435. : 

MUSIC 


Rock-Ola 452 (furniture) .. 

..$525. > 

Rowe TI-1 . 

...460. 

Rowe R-74 . 

...625. 

Rowe MM5 . 

...375. 

Seeburg SPS160 . 

...595. 

Seeburg STD3 . 

Call or Write: 

...700. 

i' COLUMBIA VENDING 

; I 6424 Frankford Ave., Baltimore, MD 21206 

\ 301/485-3700 


Ask for Tony/Paszkiewicz ; 


STOP THIEF! 

NEW -HIGH POWERED WIRELESS BURGLER 
ALARM FOR THE COIN-OP INDUSTRY 


• INSTALLS IN MINUTES • BATTERY POWERED 
• SOLID STATE CONSTRUCTION 
• TRANSFERABLE-MACHINE TO MACHINE 
• FITS ALL GAMES & VENDING EQUIP. 

SECURITY MASTER'” IS A MINIATURE ALARM SYSTEM SPECIFICALLY DESIGNED FOR 
COIN-OP EQUIPMENT CONSISTING OF SOLID-STATE TRANSMITTERS AND RECEIVERS. 
COST PER GAME EXAMPLES: 

3 Games - S46.30/Game 10 Games = S30.56/Game 20 Games = $27.63/Game. Elc. 

ALSO AVAILABLE IS A UNIQUE ' GAME THEFT SENSOR " 

FOR FURTHER INFORMATION. CONTACT: PDI SYSTEMS 

WHOLESALE DIVISION 
P. O. BOX 720476 

SSCVm^ASTFK ATLANTA, GA. 30328 

"THE CHEAPEST INSURANCE YOU CAN BUY ANYWHERE!" 













































UNBELIEVABLE PRICES!!! 

LOCATION READY EQUIPMENT 


VIDEO 


Asteroids. $1050 

Asteroids Deluxe .. ,1050 
Missile Command ,,, 900 

Battlezone .. 650 

Super Bug . 350 

Red Baron . 1095 

Galaxian . 1050 

Ralfy'X . 1250 

Gorf . 1400 

Omega Race . 1550 

Super Cobra . 1300 

Scramble . 1000 

Moon Cresta . $925 

Astro Fighter . 895 

Space Firebird . 900 

Astro Blaster . 1295 

Spectar . 1095 


Targ . 850 

RadarScope . 995 

Basketball . . 350 

Star Castle . 895 

Rip Off . 800 

Carnival .. 1000 

Stratovox . 900 

Lunar Rescue .. 795 

PINBALL 

Kiss . $350 

8-Ball Deluxe . 1295 

$6 million Man . 300 

Space Invader . 650 

Star Trek . 350 

Flash Gordon . 1000 

Skateball . 600 

Magic . 475 


Magic . ,475 

Meteor . 275 

Sea Witch . 495 

Cheetah . 495 

Flight 2000 . 750 

Superman . $295 

Space Riders . 275 

Solar Fire ... 1150 

Flash . 300 

Firepower . 500 

Tri-Zone .. 350 

Pharaoh . 1150 

Blackout . 795 

Black Knight . 975 

Buck Rogers . 375 

Count Down .. 250 

Pinball Pool . 275 

Panthera . 500 


MANY OTHERS AVAILABLE FROM OUR OPERATIONS 
" THROUGHOUT THE COUNTRY 

CALL CHARLIE AT: 201/891-7990 

“ 455 West Main St., Wyckoff, New Jersey 07481 

Terms: 113 down — Balance C.O.D. certified check jyou pay freight 

L jacL -sn jan jag, jar, z ae : as: 


WHOLESALE GAMES 



CEG 



FROM COAST TO COAST 




Computer Earning Games, knc. 

51 Monroe St., I8th Floor, P.o. Box 1687 Rockville, md 20850 

(301)251-1200 



PLAY METER, July 1,1982 




































































SUPER SPECIAL 
DEVIL FISH 

by A rtic Electronics 
LATEST, HOTTEST GAME 
as advertised in Play Meter 

I $ 1795.00 

1 F.O.B. Atlanta, GA 

Immediate shipment jfactory warranty 

**If you bought this game else- 
where, then you paid too much. ” 

L Call Dana: 404/482-1624 


SPECIALISTS IN ARCADES 
SERVING TRI/STATE AREA 

COIN MACHINE 
DISTRIBUTORS, INC. 

425 Fairvicw Park Drive 
Elmsford, NY 10523 
914/347-3777 
NYC 212/538-1285 

L.I. 516/222-4540 

NJ & CT 800/431-2112 


:> 

WANTED: GAME ROOMS 

» Corporation seeking to buy existing and profitable game 

5 rooms. Single or multiple units in locations throughout U.S. 

> Immediate purchase funds available. Broker protected. 
I Contact: Mr. L. Budd 

> RMC Realty 

I 5227 W. Touhy 

> Skokie, IL 60077 




PYRAMID DISTRIBUTING 

Offering the finest new and used video and pinbaii 

ARCADE PLANNING SPECIALISTS 

NEW FOR '82 

JACK THE GIANT KILLER: Heading for the #1 spot, don't miss it. 
BOXING BUGS: New color Vectorbeam cutesy game. 

NAUGHTY BOY: Hidden hit of the show! Make a point to see it. 
THIEF: Already showing strong resuits. 

ROBOTRON: Wiiiiams continues making the best PLAYER games. 
HYPERBALL: Don't settle for less; it's the best. 

HAUNTED HOUSE: Number 1 pin--what eise can we say! 

ALL GAMES IN STOCK & READY FOR IMMEDIATE DELIVERY 

****** CLOSE OUTS ****** 

Turtles, Solar Quest, Lil’ Hustler, Armor Attack, Wizard of War 
Complete Selection of other top quality used games 
Call for prices 

SALES/SERVICE/PARTS 

(Call US collect) 

3909 BROADWAY 
KANSAS CITY, MO 64111 
816/531-3549 






88 


PLAY METER, July 1,1982 








CHECKED & 


\ location ready 

Ms. Pac-Man. 

..Call ; 

Alpine Ski . 

..Call 

Zaxxon . 

Call : 

Amidar . 

Call 

Galaga . 

Call 

Lady Bug . 

$2459 

Bosconian . 

2359 

Kickman . 

2359 

Mouse Trap . 

2159 

Strategy . 

1795 

Qix . 

1795 

Frogger . 

1995 

Omega Race . 

1495 

Tempest . 

2295 

Asteroids Deluxe . 

1195 

Eliminator . 

1495 

Armor Attack . 

. 995 

Red Baron . 

1195 

Star Hawk . 

. 795 

Missile Command ..... 

1195 

Battlezone . 

. 795 

Star Castle . 

. 995 

Space Invaders . 

. 849 

Depth Charge . 

. 395 

Meadows Lanes . 

. 295 

Video Pinball . 

. 695 

Stunt Cycle . 

. 395 

Lakeside Electronics 

& Amusement Company 

310 Covington St, Madisonville, LA 70447 

504/845-7146 


(if no response) 


504/892-0506 


Ask for Mike Cannon ; 


PRICE WAR!!! 

Defender . $1795. 

Pac-Man (c/t) . 1995. 

Gorf . 1395. 

Asteroids . .995. 

Asteroids Deluxe .995. 

Star’ Castle .995. 

Berzerk . 1195. 

Scramble . 1195. 

Venture . 1595. 

Red Baron . 1295. 

Omega Race (cabaret) . .1795. 

Tempest . 2095. 

Battlezone (cabaret) .995. 


Newmark Enterprises 
Spokane, WA 
509/466-3368 


PLEASE USE 
OUR NEW 
PHONE 
NUMBER 
FOR 

SUBSCRIPTIONS 

Or for questions 
concerning your present 
subscription 

504/837-7987 


UP YOURS!!! 

Up your income, that is! Sell your pieces that have made 
the rounds. Buy the used games that your stops haven’t 
had yet. Send $30.“® for 12 months of 

TRADE-A-GAME 

P.O. Box 266, Great River, New York 11739 


HELLO TEXAS! 

PREMIER DISTRIBUTING CO., INC. 

has the largest inventory of hit video 
games in the state. All are original/no copies 

Call for immediate delivery on: 


Donkey Kong 
Ms. Pac-Man 
Zaxxon 


Robotron 

Stargate 

Looping 


Galaga 
Turbo 
Dig Dug 


JACK THE GIANT KILLER (Special) 

Wc handle pool tables and phonographs, too. 

“FULL SERVICE DEPARTMENT” 

h PRFMIFR 

errlen distributing co., inc. 

VjDisTRiBunNGCo iNc ,7051 Port West, #150, Houston, Texas 77a24 

13/868-414 


PLAY METER, July 1,1982 


89 


















































Rapid Fire 

■ THE HOT NEW WAY TO LIVEN 


■ THE HOT NEW WA Y TO LIVEN UP YOUR GAME ROOM 
What do video games such as Centipede come from a game with rapid fire action. 


and Tempest have in common besides 
success? Speed. Excitement. The kind of 
action that makes you come back for 
more. The kind of action that can only 


Now you can add this high speed crowd 
pleaser to all your firing video games. 
How? With a Rapid Fire continuous fire 
conversion kit. 


Q. What is Rapid Fire? 

A. To the player, Rapid Fire means 
the thrill of continuous fire action. 
Just hold the fire button down, 
and the firing will continue until 
it's released. To you. Rapid Fire 
means a small piece of electronic 
wizardry that will increase your 
profits wherever it's installed. And 
it comes with a bright yellow 
decal so your customers will know 
at a glance that your games are 
where the action is. 

Q. Which games can use it? 

A. Rapid Fire can be installed on 
any firing game except those 
which have this capability already 
built-in. 

Q. Why should I install Rapid Fire in 
my game room? 

A. To increase your profits. 

"Sleepers" and games you've had 
for years will take on new dimen¬ 
sions. Add a little speed and 
watch your game room jump to 
life. Just read what these Rapid 
Fire users have to say: 

"Thank you, Rapid Fire. You 
made my nearly dead Phoenix 


Rapid 

Pire^m 


Players 
can identify 
Rapid FireTM 

_ equipped games. 

come back to life." — Silver 
Star Game Room, Utah 
"I put Rapid Fire on my Asteroids. 
It paid for itself the first day and 
has been doing so ever since ." — 
Family Fun Center, Texas 
"Everyone has Defender, but I 
have Rapid Fire Defender. The 
kids love the difference." — Star 
Funtasy, Florida. 

Q. Can I install It myself? 

A. Yes. Rapid Fire is simple to install; 
no need to enlist the aid of a 
costly technician. Its three color- 
coded wires (four on Atari's 
Asteroids and Asteroids Deluxe) 
hook up to any game easily. 
Detailed instructions accompany 
the kit to assure mistake-free 
assembly. 


Q. How about service? 

A. Because Rapid Fire is simple to 
install and contains no moving 
parts, it has proven to be virtually 
trouble-free. Nevertheless, we 
provide a full 90-day replacement 
warranty against any defects in 
materials or workmanship. 


RAPID FIRE. WITHOUT IT, WOULD CENTIPIDE AND TEMPEST STILL BE A SUCCESS? 


Rapid Fire kits cost $18.95 each, or 
take advantage of our money saving 
offer: clip this coupon and get 3 for 
$49.95. Send check or money order; 
sorry, no CODs. Prices include ship¬ 
ping, handling. Immediate delivery! 
In California, please add 6.5% sales 
tax. New for distributors! Special 
prices; write for details. 


ADDRESS 


STATE/ZIP 

AMOUNT ENCLOSED_ 

MAIL TO: RAPID FIRE 

2332 KIRKHAM STREET 
SAN FRANCISCO, CA 94122 


ATTENTION 

DISTRIBUTORS! 


Rapid Fire's sales are increasing across 
the country. For prompter customer 
service, we are currently looking for 
qualified distributors to handle our 
product. Interested parties should 
write or phone Rapid Fire, attention 
Simon Shim. 


Rapid Fire 

2332 Kirkham St., San Francisco, CA 94122 
(415) 564-9768 


WARNING! 

Rapid Fire is registered with the 
Patent and Trademark Office of 
the federal government, and was 
given the filing date of 3/4/82. 

Rapid Fire will take whatever 
legal action is necessary to 
protect its proprietary rights 
from imitators. 







MAT 

METES 

The Onfy 


Mitgasdne 
YouTi Ever Need 


COUNT COINS FAST 

V Coin Sorter with 

Automatic Coin 
Feeder sorts, stacks, 
counts coins. Does 
an hour’s work in 
10 minutes! 

• Cuts tedious hand 
work 

• Sorts up to 500 
coins per minute 

• Speeds roll wrapping 
COMPLETE: $ 114 .oo 
'3-vear guarantee on 
entire unit. Write for 
details or order now 
for 2-week free trial. 

NADEX INDUSTRIES INC. 

Dept. 17426 

220 Delaware Ave. Buffalo, NY 14202 



Make Your Own Game 

Complete Cabinet & Electronics 
Already Assembled 

All you do is add \;our 
P C. Board and Plug-In 

FEATURES 

Cabinet; Full Length Upright 
Monitor: Wells Gnrcliner 19" Color 

Harness: Adjustable Soder Free 

Fits any regular P C. Board 
Front Panel; All WICO Parts & Lever 
Decor: Cabinet has silkscreened sides 

Many styles of cosmetics 
Latest Header Board available: 

Full Price: $1150^^ 

WE KNOW HOW TO DEAL 



DIGITAL INNOVATORS, INC. 


• Licensed PC Boards 

• Indestructable JOY STICKS made of aircraft aluminum 

• Power Supplies 

• Schematics and legal documentation provided 

• Unbeatable service 

DIGITAL INNOVATORS, INC. 

463 So. Washington Ave. 

Piscataway, New Jersey 08854 

201/968-0200 


THINK CONVERSION 


EAGLE CONVERSIONS 

25 FAGLE STREET 
PROVIDENCE. RI 02908 
(401)751-5438 


Locations through¬ 
out the United 
States. Videos and 
Pinballs always avail¬ 
able at good prices 
from our chain of 
game rooms! 




(HOWBOAT 


Call or Write 
for Sales List: 

Sue Spellman 
Malibu Grand Prix 
21300 Califa Street 
Woodland Hills, CA 
91367 

(213) 703-0022 


MAUBU FUN centers: 


PLAY METER, July 1982 


91 











DON’T BUY ANYWHERE 
UNTIL YOU COMPARE!! 


LiV Hustler . 

.$1995 

Mouse Trap . 

. $1895 

Wizard of Wor . 

..1695 

Spectar . 

. 1295 

Football (2 pi) . 

...495 

Eagle . 

. 1095 

Baseball . 

. ..495 

Phoenix . 

. 1595 

Basketball . 

...495 

Vanguard . 

. 1595 

Venture . 

..1495 

Locomotion . 

. 2150 

Moon Shuttle . 

..1395 

Bit . 

. 2150 

Crazy Climber . 

..1095 

D-Day . 

. 2150 

Phantom 800 . 

...800 

Defender . 

. 1995 

Haunted House . 

..1995 

Astro Blaster . 

. 1795 

Black Hole . 

..1995 

Solar Quest . 

. 1595 

8-Ball Deluxe . 

..1595 

Galaxian . 

. 1295 

Kickman (ct) . 

..2195 

Scramble . 

. 1495 

Asteroids Deluxe (ct) .... 

..1095 

Super Cobra . 

. 1595 

The End (ct) . 

..1295 

Asteroids Deluxe .... 

. 1495 

Scramble (ct) . 

..1095 

Battlezone . 

. 995 

Midway Sp. Invaders Deluxe (ct) . . 

...895 

Sky Raider . 

. 695 

NichibutsuMoon BUSC Deluxe (ct) . 

...495 

Pleides . 

. 1595 

Spectar (ct) . 

...995 



Special ARDAC SI & $5 bill changer 


. $2195 

Special D YNAMO Model 37 pool table . 

. $1095 




SPECIAL PRICE ON BELITA 
ELECTRIC OR MANUAL 
COUNTER 

MANUAL: $395.00 
ELECTRIC: $ 495 .oo 


PLAY MORE GAMES DISTRIBUTING, INC. 

1121 East Seminary Drive, Ft. Worth, Texas 76115 
817/429-7705 

U.S. WATS 800/433-2908 TX WAT*/ 800/772-2703 

TELEX: 732-561 TELESERV (Dallas) 



=—=■■■" ■■■■ = 

USED GAME BONANZA!!! 


Original owner games from our route & arcades 



completely reconditioned 


Ms. Pac-Man . 

. $2395 

Omega Race . 

$1895 

Ms. Pac-Man (ct) . 2295 

Wizard of Wor . 

.1495 

Pac-Man (ct) . 

. 1750 

Rally X . 

.1395 

Donkey Kong.. 

. 2345 

Battlezone . 

..950 

Hyperball . 

. 2495 

Battlezone (mini) . 

..850 

Bosconian . 

. 2095 

Asteroids . 

.1450 

Galaga . 

. 2395 

Crazy Climber . 

.1275 

Galaga (ct) .... 

. 2295 

Extra Bases . 

..750 

Kickman . 

. 1995 

Round Up . 

.1375 

Kickman (ct) .. 

. 1895 

Scramble . 

.1450 

Stargate . 

. 2395 

Monte Carlo . 

..795 

Frogger . 

. 1995 

Moon Cresta . 

.1095 

Qix . 

. 1895 

Lock N* Chase . 

.1295 

Qix (ct) . 

. 1795 

Space Invaders (ct) . 

. .575 

Qix (mini) . 

. 1795 

Missile Command . 

.1350 

Make Trax .... 

. 2095 

Carnival . 

.1145 


K.C. COIN SPORTS 


8834 East 350 Hwy., 

Raytown, MO 64133 



816/737-0110 



COMPLETE BUYING 
SERVICE FOR ALL 
VIDEO GAMES &PINBALLS 

Lowest prices around 

Unlimited Quantities/Fast Delivery 

WHOLESALE PRICES ONLY 
Ms. PaC’Man 
Stargate 
Donkey Kong 

For membership information call: 

ALL AMERICAN COOPERATIVE 
SERVICES, INC. 


3820 Grant 
Lee’s Summit, MO 
816/478-1364 
Ask for Vicki 


238 S.W. Gage 
Topeka, KS 
913/232-3709 
Ask for Walter 


NO COPIES! 

ALL MACHINES ORIGINAL 

WILLIAMS 


Robotron (new) . 

call or write 

Defender . 

. 1895. 

Flash (pinball) . 

. 295. 

Firepower (pinball) . 

. 650. 

Black Knight (pinball) .. 

. 1195. 

ATARI 


Centipede (new) . 

call or write 

Space Dual (new) . 

call or write 

Dig Dug (new) . 

call or write 

Space Dual (used) . 

. 2385. 

Asteroids (10 used) . 

. 950. 

Missile Command (used) 

. 995. 

Tempest (used) . 

. 2395. 

GREMLIN 


Zaxxon (new) . 

call or write 

005 (new) . 

call or write 

Borderline (new) . 

. $1050. 

Frogger (used) . 

. 1900. 

Turbo (used) . 

. 3150. 

(mini) Monaco GP (used) . 1995. 

MIDWAY 


Bosconian (new) . 

call or write 

Ms. Pac-Man (new) . ... 

call or write 

Berzerk (new) . 

. 1495. 

Pac-Man (used) . 

. 1795. 

Rally-X (used) . 

. 1145. 

Gorf (used) . 

. 1535. 

Gorf(CT) . 

. 1450. 

CINEMATRONICS 


Jack the Giant Killer (new) . call 

Star Castle (used) . 

. 995. 

GAME-A-TRON 


Dambuster . 

. $2195. 

TAITO 


Qix (used) . 

. $1795. 

BALLY 


Flash Gordon (used) . . . 

. $995. 

Skateball (used) . 

. 595. 

Large quantity of digital pinballs & 

used videos as low as 

$200 up. 

Quantity of Used Music 

AMUSEMENT MACHINES 

& PARTS CORP. 

106-07 Jamaica Avenue 

Richmond Hill, New York 11418 

212/441-2022 


92 


PLAY METER, July 1, 1982 


























































































































GIVE YOUR ASTEROIDS 
THAT TEMPEST LOOK!! 

for only $24.^^ you can replace 
your clear plexiglass with a 
darker tinted one, like 
TEMPEST. It will look like 
a cocktail ASTEROIDS! 

S&G ENTERPRISE 

1733 W. Citrus Way, Phoenix, AZ 85015 


7 PHILADELPHIA 
TOBOGGAN SKEEBALLS 

with ticket dispensers 

Four without ticket dispensers 
LOST LEASE/MUST SELL!!! 
305/527-1875 (ask for Jason) 


ORDER 


SUCCESSFUL 

WEU.-EQUIPPED & ESTABLISHED 
VIDEO ARCADES FOR SALE 
choice of three 
Approx: $200,000 annual gross each 

WINDY CITY AMUSEMENTS 
303/444-7600 




ARCADE EQUIPMENT 
(6) Skeeball with 10c & 25c coin 
intake & automatic ticket dispensers. 

(6) Seidel Bingoreno with automatic 
ticket dispensers & 10c & 

25c coin intake. LIKE NEW 
Please call: 

SONNY’S & RICKEY’S CORP. 

201/793-8366 


(NEWil 




•> 


\ 











•7e*<liS 


> CP INCREASE 4 

YOUR PAC-MAN ^ 

PROFITS! 

Aprons .$6 ea., min. 1 dozen 

License Plates .95C ea., 

min. 1 gross (144) 

Bumper stickers (15-500) $1.25 ea. 

min. 1 dozen 
(501-5000) 75C ea. 


1 ® 




WANTED 
Used GALAXIANS, 
SCRAMBLES, MOON CRESTAS 
TOP PRICES PAID 

South/East Coast: 914/747-1605 
West/Mid West: 313/386-1773 


HIGH COST OF NEW 
GAMES CUTTING INTO 
YOUR PROFITS? 

Why not convert dead pieces 
into new money makers for 
less than half the price! 

VIDEO CONVERSION KITS 

Easy to install...guaranteed! 
Also new & used games available 

Call in New York: 

SYSTEMS 

Telex: 971443 


PAC-MAN © BALLY/MIDWAY TM Of BALLY/MIDWAY Mfg. CO. 


New items arriving too fast to advertise! 


SHIP TO: _ 

Aprons 

street- pij^ 

City_State-Zip- Sticker 

Phone( )___ 

TERMS: Check with order or send C.O.D. 

Please make checks payable to: 

Amusement Marketing Concepts, Ltd. 

P. 0. BOX 5002 
Springfield, Mass. 01101 

Contact us now to order or for free brochure ■ 
use this form or call (413) 781-1220. 



Quantity 

Unit Price 

Totai Price 

Aprons 




Plates 




Stickers 




Subtotal 
Postage & Hand. 

Total 



TOTAL 

POST. & HAND. 

$15-50 

$3.95 

$31-75 

6.75 

$75 + 

7.75 


m 





/ // 

yim 



ARCADE &' 
BAR-B-0 
APRONS! 

For cash or 
for cooking! j 

Color on I 
\ Sturdy Cloth! / 



PLAY METER, July 1, 1982 


93 




















AUTO-TIUMm 
cenfinuout fii« oction kit 

Tired of replacing fire button switches 
on your video gomes? With the 
simple Instollotlon of this kit, the 
player con hold fire button and gome 
fires outomotlcolly, Increosing 
Interest and revenue of older gomes. 

On gomes with two fire buttons, only 
ONE kit Is required due to the double 
chonnel copoblllty of the Auto-Trigger. 

For the economicol price of $14.’*, 
turn your gome Into the 
money-maker It could be. 

For prompt shipment, send check or 
money order for Si 4.’* to: 

AUTO-TRIGGER 

P.O. Box 248, Rescue, VA 23424 

(Virginio residents od 4% soles tox) 

For C.O.D. coll 804/357-6563 


Arcade Management 
Opportunities 



Backed by a standard-setting industry leader committed 
to the success of this venture, our financially sound 
company is seeking the following people for ground-floor 
opportunities. The right people will help us establish a 
nationwide network of exciting amusement centers 
and build solid, rewarding careers. 

Arcade Manager 

Practical arcade experience is required for this position. 
Total game room responsibilities include hiring/supervising 
employees, maintaining equipment and reinforcing our 
quality image. 

District Manager 

You need arcade management experience to qualify. 
Travel within your assigned territory to oversee 
multi-location operations is required. 

Individuals meeting these qualifications are invited to send their resumes, 
in confidence, to-. Play Meter Magazine, Dept. CT, P.O. Box 24170, 

New Orleans, LA 70184. 


MORE POPULAR 
MORE PROFITARLEI 

SHUFFLE 

ALLEYS 

Reconditioned Like New 


UNITED 


Casino. 

.$1045. 

Nugget. 

. 995. 

Cherokee . 

. 945. 

Thunderbird. 

. 895. 

Caviller. 

. 845. 

Emerald. 

. 795. 


'*WE'RE ON THE MOVE’ 


m 


^ WORLD WIDE 
^ DISTRIBUTORS. INC. 


312 / 384-2300 


BRANCH OFFICES: 

36339 Groesbeck Hwy. 
Mt. Clemens, MICH 48043 
313/791-7870 

2555 South Division 
Grand Rapids, MICH 49507 
616/247-1412 


BUY YOUR GAMES FROM A 
COMPANY 

WITH FIFTY YEARS EXPERIENCE 
Games Reconditioned and Guaranteed 
Price 


Game Price 

Armour Attack . $1500 

Asteroids . 1300 

Asteroids Deluxe . 1300 

Astro Blaster . 1400 

Astro Invader .. 1100 

Astro Fighter . 1000 

Battlezone . 700 

Berzerk . 1400 

Carnival . 1000 

Cheeky Mouse . 800 

Crazy Climber . 1300 

Defender . 1800 

Fort Cosmos . 1000 

Galaxian . 1200 

Gorf . 1700 

Mouse Trap . 1800 

Missile Command . 1000 

Mad A lien . 900 

Maxie Eagle . 1200 

Monaco G.P . 1800 

Moon Cresta . 1100 

Nebula (ct) . 900 

Omega Race . 1700 

Pleiades . 1300 

Phoenix . 1400 

Pulsar . 1200 


Polaris . $1200 

Qix . 1700 

Route 16 . 1400 

Round Up . 1400 

Rally X . 1400 

Space Odyssey . 1700 

Space Firebird . 1200 

Space Tactics (sit down )... .2000 

Scramble . 1500 

Space Chaser . 800 

Star Castle . 1300 

Spectar . 1000 

Stratovox . 1000 

Targ . 800 

Vanguard . 1400 

Basketball . 450 

Breakout . 200 

Boot Hill . 225 

Canyon Bomber . 225 

Destroyer . 250 

Double Play .. 200 

Guided Missile . 225 

Head On . 375 

Lunar Lander .. 425 

Space Wars . 350 

Sea Wolf . 400 


^ We also have reconditioned pinballs at very 

r attractive prices. We will ship anywhere. 

^ Call: Johnny Puzzio or Dallas LaSalle 

t 504/837-8123 

t OPERATOR SALES, INC. 

^ (a subsidiary of TAC Amusement Co.) 

1525 Airline Highway, Metairie, Louisiana 70001 

^AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAi 


94 


PLAY METER, July 1,1982 








































































BACK BY POPULAR DEMAND 
INTERLOGIC Presents 
“THE SILVER SELECTION” PART II 
FREE 

1 — 100 oz. bar FREE for every Acade Purchase 
(35 or more machines) 

1 — 10 oz. bar FREE for every 7 Machine Purchase 
1 — 1 oz. bar FREE for every Single Machine Purchase 


CENTURI PHOENIX U/R . $2395 

EXIDY MOUSETRAP U/R . $2395 

STERN AMIDAR U/R . 2395 

TAITO QIX (mini) . 2195 

Special Value of the Month 
CENTURI PHOENIX C/T 
with 2 custom made cocktail chairs 
PLUS 

1—10 oz. “Silver Bar” 

ALL FOR ONLY $1395.<»> 



Only 10 Centuri c/t left in stock 
First Come—First Serve 

9806 W. FarragutA ve., Rosemont, IL 60018 • 312/671-0305 TLX270359 INTRLOGICROSM 


2708 

$3 

2716 

$4.25 

2532 

$7.50 

2564 

call 


EPROMS PROGRAMMED 
2708; 2716; 2532; 2732; 2564; 2764 

$10.00 PER CHIP 
PROGRAMMING FEE 

Send us any EPROM or ROM and we 
will duplicate it for $10, plus the 
cost of the blank chip. You may supp/y 
blank or buy 

from us at the following rates: 


Software 

Development 

Available 


BOARDS REPAIRED 

Send us any video board, power supply, 
or TV monitor. It will be repaired and 
shipped out 

within 24 hours in most cases. 
(Carry in service available) 

GAMEROOM SERVICE 

VJe currently service many of the most 
successful gamerooms in the 
New York City, Long Island area 
Call for prices. 

GAMETEK SERVICE CO. INC. 

199-18 32ncl Avc., Bayside, NY 11358 

(212)631-9242 
(800)221-9070 Toll Free 


P' 






IffcliorQvE!/ m 




^^A cute nude girl tries to outrun a 
patrol of policeman—points are gained 
POINTS by putting her clothing back on." 


The Came That Outplays— 
You Know What! 


DISTRIBUTORSHIPS 
still available in some 
areas. Call (205)822-5696 
today—to see if your area 
is still available. 




100 


300 


500 


700 


1000 


2000 


3000 


5000 

<s 

50 



Computer 
GAMES, INC. 

Birmingham, AL 35209 
Phone: 205/822-5696 



Upright 



PLAY METER, July 1, 1982 


95 























ml 




‘Have you got quarters for a DGLXPTL?” 


DISTRIBUTORS WANTED 

Utec Inc. a Manufacturer of Quality 
Kiddie Rides is seeking Distributors 
to Represent Our Line on an 
Exclusive Territory Basis. 

For Complete Information 
Write or Call 

iifecO 

UTEC INC. 

P.O. BOX 12530/2700 HIGHLAND AVENUE 
CINCINNATI, OHIO 45212 / (513) 531-2800 


ATARI 


HOT LINE 


Asteroids (Upright/Mini). $1395. 

Missile Command (Upright/Mini).1395. 

Warlords (new).1295. 

Red Baron.1295. 

Battlezone (Upright/Mini).895. 

Sprint II. 495 . 

Indy 4. 495 . 

Basketball . 395 . 

Starship. 395 . 

Skyraider. 395 . 

Super Breakout. 395 . 

Breakout.I 95 . 

Orbit . 195 . 

Anti-Aircraft.175. 

UNIVERSAL 

Devil Zone.$895. 

Cosmic Monster. 595 . 

Cosmic Guerilla. 495 . 

Space Panic.1195. 

CINEMATRONICS 

Armor Attack. $1095. 

Tailgunner.695. 

Star Hawk. 495 . 

Space Wars. 395 . 

GAME PLAN 

Shark Attack.$ 795 . 

Killer Comet. 995 . 

Tora, Tora.. 595 . 

WILLIAMS 

Defender. $1995. 

Jungle Lord. 995 . 

Black Knight.1095. 

CENTURI 

Vanguard. $1795. 

Route 16. 1395 . 


MIDWAY 

Omega Race. $1995. 

Wizard of Wor.1495. 

Rally X.1595. 

Galaxian.1195. 

Space Invader Deluxe. 695. 

Space Invader. 595 . 

Boot Hill. 395 . 

Clowns .250. 

Gunfight. 195. 

EXIDY 

Spectar (Upright/Mini). $1295. 

Targ. 795 . 

Venture.1495. 

STERN 

Strategy X. $1895. 

Turtles.1295. 

Berzerk.. 1595 . 

Scramble .1495. 

Astro Invader. 895. 

Amidar.2195. 

GREMLIN 

Eliminator. $2195. 

Space Odyssey ..2095. 

Astro Blaster.1395. 

Head On. 395 . 

TAITO 

Qix. $1995. 

Space Invader II.695. 

NICHIBUTSU 

Frisky Tom . $1995. 

NINTENDO 

Radarscope.$ 995 . 


AVAILABLE AT$495EACH; 100 LATE MODEL SPACE-GAME COCKTAIL TABLES 

Terms: $200.»« deposit per game/Balance C.O.D. 


AFFILIATE OFFICE 

1537 West Alameda Avenue 
Denver, CO 80223 

303/777-3500 


THE GHIHE EHCHHI^GE 

313 Nellston St • Columbus Ohio 43215 
Can toB-free 1-800-848-0110 
, Ohio 614-221-3416 j 


AFFILIATE OFFICE 

1701 Spring Street 
Smyrna, GA 30080 

404/433-4524 


96 


PLAY METER, July 1, 1982 

































































WE HAVE TOO MUCH IHVENTORY THIS MOHTH 
CALL US FOR PRICES & IMMEDIATE DELIVERY 


Rock-Ola EYES Atari TEMPEST 

Midway MS. PAC MAN Universal LADY BUG 

Pacific Novelty THIEF Atari CENTIPEDE 

U.S. Billiards ZVi' x 7' pool tables Rock-Ola JUMP BUG 

Nintendo DONKEY KONG 


BE 


SUPER COBRA 
OR 

SCRAMBLE 

FINISHED? 

THEN WHY NOT CONVERT IT 
CHEAPLY TO A 
WINNER! 

A BRAND NEW GAME FOR 

$ 550 ®" 

INCLUDING HEADER BOARD, ETC. 

BOARD REQUIRED AT OUR WORKSHOP 

EAGLE CONVERSIONS 

25 Eagle St., Bldg. ^5 
PROVIDENCE, RI 02908 
(401)751-5438 


.and probably anything else you’d want! 


rV( DISTRIBUTING 
CD, 


P.O. Box #47, 200 Market St., New Richmond, Ohio 45157 
513/553-2672 

800/543-0368 Toll Free (Outside Ohio) 810/460-2875 Int'l TWX 


HAVE GAMES 
WILL TRADE! 

Trade your Pac-Man, Defender, 
or Monaco GP on any of the 
following new games: 


Robatron 
Zaxxon 
Ms. Pac-Man 
Turbo 
Stargate 


Rapid Fire 
Looping 
Dig Dug 
Lady Bug 
Zaxxon c/t 


Donkey Kong Donkey Kong c/t 

Centipede Ms. Pac-Man c/t 


The Pit 


Jack the Giant 
Kiiler c/t 


NJ 201/729^6171 



WIZARD 

ELEaRONICS 


manufactures an incredible 

canvertible videa game. 

100's of games in one! 
Now featuring the top game 
"Lody Dug" plus many more 
copyright-safe games. 
Universal wiring makes a 
changeout eosy-in 20 minutes 
replace computer board, 
controls panel and top 
morquee panel provided by 
the Wizords for o froction of 
the cost of a new gome! 
Available in upright, cocktail 
or tabletop. All models are 
constructed of solid wood and 
feature the highest rated 
color monitors ond heovy- 
duty power supplies to lost 
through mony chonge-outs. 
Gome is NEVER ODSOLETEI 

RETAIL: $2695. 
LEASING PLAN AVAILADLE!!!! 
Coll: 702/677-0582 

or write for brochure 

WIZARD MARKETING 

3140 Polaris, Suite ^22 
Los Vegos, Nevada 69102 

Deoler Inquiries Invited 



PLAY METER, July 1, 1982 


97 












THE LAST WORD 


Pawns 

& 

Tac-Man^ 



by David Pierson 

esides fulfilling a psychological need, coin-op 
video games may actually be fulfilling another 
role in society—that of educating our youth. 

First, it should be conceded that video games, more 
than being psychological safety valves, more than 
becoming teaching aids, are chiefly designed and 
engineered to be fun. But the nature of video games 
today Is such that other social payoffs—especially in 
the areas of education and emotional release—are so 
interwoven with the pure fun for which the games 
were consciously purposed as to be Inseparable. 

• Actually, this happened by accident. But it Is the 
nature of the beast. So whether the industry, the 
players, and society are aware of it—or even accept 
it there's more to video games than what meets the 
eye. Something purposeful is happening in the brain 
as well. 

Let's take the example of chess, a game which 
demands Intense intellectual gymnastics but which is, 
by its very nature, seemingly Irrelevant to any other 
human activity orfunction.Theskillsof a masterchess 
player do not lend themselves directly to the arts, 
science, politics, athletics, economics, philosophy, or 
any other avenue of human thought or achievement. 

Fianchettoing the king's bishop or sacrificing a 
pawn for an attack can hardly be said to have direct 
corollaries in real life. Yet there is hardly anyone who 
would argue the game does not train the mind In 
some almost imperceptible manner. 

The ability to abstract, project, analyze, imagine, 
and then solve a problem—all within the confines of a 
predetermined logic—contributes to the educational 
value of chess, as if the game needed In some way to 
articulate its educational role. 

A master chess player (or checker player or any 
other games player for that matter), whether he is 
conscious of Its effect or not, continues to use In his 
work the same faculties and abilities he has exercised 
in his recreation. So it is with chess...or video games. 

It could be strongly argued that the ability to 
analyze a position on the chessboard, perceiving the 
weaknesses and strengths therein, and then solving 
that chess problem is infinitely more educational than 
the rote retention of names and dates like Louis XIV or 
1066. 

The same holds true for coin-op video games. The 
challenge inherent in games—to spot trends, ten¬ 
dencies, and patterns on the video screen—and to 
react correctly—creates a propensity In the player to 


deal in a problem-solving manner in other disci¬ 
plines, with other systems of logic. 

And when one considers that the player Is actually 
interacting, competing against expert programmers, 
many of whom have advanced degrees in science and 
computer engineering, it is easy to see that maybe 
there are a lot of worse things our children can be 
doing with their time—like sitting catatonic in front of 
their television sets or memorizing dates in ancient 
history. 

However, society Is still under the mistaken 
impression that education must be boring to be 
effective. That does not necessarily mean that all fun is 
educational. But the prevailing opinion in American 
society, that education only takes place in the school¬ 
room and should be boring, is equally wrong-headed. 

Regrettably, we look upon education as something 
that has to be approached with the same enthusiasm 
as going to the dentist...five days a week for twelve 
years! 

With the curious marriageof microchip technology 
and game playing, however, it can be argued that 
learning can be fun. Players are lured into applying 
and exercising their mental energies on various 
systems of logic. Each game, after all, has its own rules, 
parameters, forces, goals, and challenges. Thus, each 
game offers still another system of logic that the 
player must first understand, then analyze in order to 
succeed. 

Video games, like chess and other board games, 
allow players to exercise the same abilities that allow 
the truly educated man (or woman) to move from one 
discipline (like economics or science) toanother (like 
metaphysics or even the arts) and still be able to apply 
his abilities effectively. 

It just so happens that, with video games, it's fun in 
the process. Perhaps chess and Pac-Man should be 
taught in schools as examples of how to analyze and 
then solve problems on the abstract level! 

Again it is naive for the video game industry to 
claim It intended to fulfill such a vital role In society 
when it first set out. Like other industries, coin-op 
entertainment was looking to make a buck. Never¬ 
theless, the industry has accomplished the unintended 
result as well. In the same way, video game technol¬ 
ogy has sneaked up and educated players, whether 
they were aware of it or not. The games have sneaked 
up and positioned this industry In a role it never was 
aware It could fill—that of educiton. • 


































I : I-1 


AVAILABLE IN CONVENTIONAL OR CASSEHE SYSTEMS 



CONVENTIONAL 
OR CASSETTE 




DATA EAST INC. 

470 Gianni Street • Santa Clara, CA 95050 U.S.A. 
Telephone: (408) 727-4490 
Toll Free: 1-800-538-5129 


NEXT NO. 1 
CAME ON THE 
MARKET! 




COPYRIGHT 1982 BY DATA EAST CORP ALL RIGHTS RESERVED 


























MAXI TURBO 
EXCITEMENT IN 
MINI TURBO SIZE. 


Now all the driving thrills and 
high performance excitement of 
SEGA/Gremlin’s popular Turbo 
game are available in space¬ 
saving Mini-Upright cabinetry. 
More compact and lighter in 
weight than the standard upright 
model, the Turbo Mini-Upright 
requires only 3.4 square feet of 
floor space — the perfect earner 


for space-conscious street lo¬ 
cations as well as arcades. 

Sega’s new Turbo Mini-Upright 
is the perfect size for younger 
players to view, steer, shift and 
accelerate with comfort and 
ease. So now you can get 
fast-paced, high-speed racing 
adventure with fantastic 
graphics and exciting sound for 
players of all ages. 

Sega’s Turbo Mini-Upright in¬ 
cludes all the same exciting 
game play features that have 
made the standard upright 


Turbo an industry leader; Pro 
rally steering wheel, responsive 
2-speed gearshift. Illuminated 
oil and temperature gauges, 
and a full power accelerator 
pedal. 

Put the realism of grand prix rac¬ 
ing to work for you today. Test 
drive Sega’s Turbo Mini-Upright 
at your SEGA/Gremlin dis¬ 
tributor and get maximum earn¬ 
ings in minimum floor space. 

Dimensions: 59V2 inches high, 
2 OV 2 inches wide, 24 inches deep. 
Weight: 190 lbs. 


GREMLIN INDUSTRIES, INC., 16250 
Technology Drive. San Diego, CA 92127, 
(714) 485-0910, TWX 910-355-1621. 
SEGA ENTERPRISES. LTD., #2-12 
Haneda, l-Chome, Ohta-ku, Tokyo! 
Japan. TLX 781-22357. 

SEGA EUROPE. LTD., 15 Old Bond 
Street, Mayfair, London, England, 
W1X3DB. TLX 847777. 

SEGA ENTERPRISES. INC., One 
Century Plaza. 2029 Century Park East. 
Suite 2920, Los Angeles, CA 90067, 

TLX 688433. 



©.1982 Gremlin Industries, Tnc.