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Full text of "Air Conditioning, Heating & Refrigeration News 1931-10-28: Vol 6 Iss 8"

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Refrigerating coils on the three developing tanks in the Michigan Photo 
Shop, Bay City, Mich., were purposely left uninsulated so as to keep the 

room temperature comfortable. 

Bare Coils Keep Room Cool 

Service Men’s 

‘ y ADD to the several suggestions 
which have been published in the 
“Service Men’s Forum” on the subject 
ef oil return, I would like to tell about 
methods which we have found practical. 

I agree very much with J. B. Venter 
of South Jacksonville, Fla., who pro- 
posed an auxiliary suction line. If, in 
addition to his plan, the service man 
will loop the auxiliary suction line at 
both ends to prevent oil dumping into 
it, and the suction line is given a 
slight slope (about 1 in. to every 3 ft.), 
the oil will accumulate at one central 
spot—the oil trap in the loop in the 
main suction line. Then the auxiliary 
suction line can provide an unrestricted 
path for the refrigerant, and the low- 
pressure switch on the compressor will 
have a regular cutting-in point. 

When the compressor cuts in or starts 
its “on” cycle, the %-in. auxiliary by- 
pass line supplies just enough vapor to 
the compressor to give it something 
to work on for the first few revolutions 
—until it has taken the slug of oil out 
of the trap into the crankcase. For the 
remainder of the cycle, the auxiliary 
line has little or no effect on the oper- 
ation of the system, but it is there to 
serve its purpose on the next cycle. 
| One way to be assured of proper oil 
return, using a low-pressure control, is 
to remove the control from the com- 

stall it in the suction line just as it 
leaves the cooling coil by means of a 
w~x\x-in. tee. This puts the control 
before the oil trap, and the compressor 
and cooling coil will not be affected 
|in any way by oil trapping. 
K. M. Newcvum, 

Refrigerator Service Co., 

Copeland equipment is used. 


(Concluded from Page 1, Column 1) 

The ice cream is delivered into a niche 
at the left-hand side of the vender. 

Cups are removed from the top of the 
interior rack so that the ice cream 
which will be sold last is kept toward 
the bottom where the temperatures are 
lowest. When the customer’s coin actu- 
ates the 1-15 hp. motor operating the 
vending mechanism, two brass fingers 
pick up a cup, lift it over the delivery 
tube, and release it. Cups are raised 
to position by the elevator, and moved 
around to the delivery position by the 

To prevent heat infiltration via the 
delivery tube route, two spring trap 
doors are opened and closed by each re- 
leased cup. The delivery tube is of 
steam-cured rubber. 

From four to seven inches of cork in- | 
sulation all around the refrigerated | 
compartment keep it at zero tempera- 
tures all the time. The small 1-15 hp. 
electric motor, with its 400 to 1 reduc- 
ing gears which operate the vending 

mechanism, is sealed into the cork at 
a distance from the refrigerated cham- | 
ber which Fischman engineers have | 
found will prevent frosting and moist- | 
ure accumulation. Electrical connec- | 
tions are sealed to keep out moisture. | 

Fifty feet of finned copper tubing cool 
the ice cream chamber by direct expan- | 
sion of the refrigerant. Exterior hard- | 
ware is chromium plated. | 


(Concluded from Page 1, Column 3) 
by a centrifugal blower through ducts 
into the rooms of a house. 

In another booth was the ‘“Hot-Kold” | 
machine offered by the General Iron | 
Works, Cincinnati, in which a Frigid- 
aire cooling unit may be installed. The | 
cooling equipment was not shown. 

Other gas-fired heating systems with | 
air conditioning features were the} 
“Climator” of L. J. Mueller Furnace Co., 
Milwaukee, which heats, washes, humid- | 
ifies, and cools air by circulation; the | 
“June-Aire” of the American Foundry 
& Furnace Co., Bloomington, IIl.; the 
heating, ventilating, and humidifying 
equipment of the Fox Furnace Co., | 
Elyria, Ohio; the warm air circulating 
system of the Round Oak Furnace Co., | 
Dowagiac, Mich.; the “Moncrief” units | 
of the Henry Furnace & Foundry Co., | 
Cleveland; and the heating, filtering, | 
and humidifying systems of the Ameri- | 
can Furnace Co., St. Louis; George D. | 
Roper Corp., Rockford, Ill.; and the} 


Bryant Heater & Mfg. Co., peach 



Household and Commercial 

fabricating and enameling 
Interior and Exterior 

Stamping & Porcelain Co. 
Grand Haven, Mich. 


4916 Natural Bridge Ave. 
St. Louis, Mo. 

Metal Stampings 

Unit Bases and Guards 


Erlicher, who entered the employ of the 
General Electric Co. as an office boy in Household Refrigerator Metal Panels — Exterior or 
the purchasing department, has been | inside Panels and Food Compartments. 
appointed purchasing agent, succeed-| Louvered Panels — Special Traps or Panels — Water 
ing L. G. Banker, who retired on Oct. | Cooler Panels. 

1 after completing 43 years continuous MOTORS METAL MFG. CO. 
service with the company. 5936 MILFORD AVE. DETROIT, MICH. 

Everlastingly --- 

== one solid. seamless, 
copper tube 

not a crack, a flaw, or weak spot. Work it any way—swedge, flare, 
bend—it is perfect and stays that way. For refrigerants, water, air, 
oil—the cheapest—and best. 

Dehydrated and Sealed Coils 

Made to A. S$. T. M. specifications (B68-30T). Plain or tin plated. 
Prompt shipment. 

1491 Central Ave. Detroit, Mich. 
Phone Vinewood 1-5000 

Export Department—H. M. Robins Company, 120 Madison Ave., Detroit, U.S. A. 

Cable Address: Robns, Detroit. 

Sales offices in 26 cities. Stock available at Los Angeles, 224 E. llth St. Write 
or wire for name of nearest representative. 

pressor side of the circuit, and to in- | 

peretetee | 
rerete tater | 

xk & & & & this is the Type KC 
*care-free”’ capacitor-motor, the 

modern drive for 1932 refrigerators. 

L @ a> K at these features — 

indestructible squirrel-cage rotor; gen- 
erous bearings and oil reservoirs; abso- 
lute minimum of wearing parts; resilient 
steel spring base. Everything about this 
motor spells simplicity, longlife, and 

incomparable reliability. 

L i % T E N to it—so quiet 

that you hardly know the motor is run- 


Specify the Type KC capaci- 
tor-motor for your 1932 
model; it is the extra asset that assures 
dealer and customer satisfaction—per- 
manently. Motor specialists in your near- 
est G-E office will be glad to tell you 
more about the *-eare=-free”’ motor. 


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istered U. S. Patent Office. 

The business newspaper of the refrigeration industry 


VOL. 6, No. 8, SERIAL No. 136 


International | Problems 
Are Discussed at 

By George F. Taubeneck 
NEW YORK CITY--Industry has 
picked up its traveling bags. And 

started up the ramp. 

This was the consensus of opinion of 
internationally famous industrial lead- 
ers, financiers, statesmen, educators, 
and military officials who attended the 
eighth World Conference of Major 


Copyright, 1931, by 
Business News Pub. Co. 

Contest, Sales Plan Howard Lewis Compares the De Depression LEONARD 

Announced by 

NEW YORK—Announcement of “The 
Half Century Contest” and of “The Em- 
ployes Purchase Plan for Electric Re- 
frigerators” has been made by the 
Electric Refrigeration Bureau of the 

the annual convention of the Leonard Refrigerator Co., 

National Electric Light Association in | 

two booklets sent to local bureaus and 

| central stations this week. 



| individual 

In- | 

dustries, held here Wednesday, Oct. 21, | 

under the auspices of the Institute of 

American Meat Packers, Columbia uni- | 

versity, the Chamber of Commerce of 
the State of New York, and the New 
York City Merchant’s Association. 
International cooperation—now  be- 
coming a reality, rather than just a 
pretty phrase—is resulting in the 
foundation of new world trade struc- 
tures, upon which the prosperity of the 
next decade will be built, declared 
various speakers on the program. 
Plans for the economic collaboration 
between industries of many nations 
were presented by Andre Citroen, “the 
Ford of France” (largest manufacturer 
of automobiles in continental Europe), 
Dr. Wilhelm Cuno, 

| director 

The contest, which will begin Nov. 
2 and close April 30, incorporates three 
contests, one between re- 
gional directors, the second between 
state directors, and the third between | 
individual bureaus. 

The other plan announced by the na- 
tional bureau is for the sale of electric 
refrigerators to employes of central sta- 

together to talk business has it been so easy to make a business 


Entered as second class matter 
Aug. 1, 1927, at Detroit, Mich. 

To a Case of Typhoid Fever--and 
Tells What to Do About It 

An address by Howard A. dawks, treasurer Kelvinator Corp., at 


Statler, Friday evening, Oct. 23, 1931 

Never since words came from human mouths and men gathered | 

|speech. The daily papers are full of news—business news. Some- | 
thing dramatic, startling, tragic or bizarre is happening every day. 

tions through the use of special dis-| 

counts and payment on easy terms. The 
purchase plan period will begin Nov. 
2 and end Nov. 30. 

In the regional directors’ contest, the 
Electric Refrigeration Half Century | 
Cup will be presented to the regional 
whose territory shows the) 
greatest relative and constructive prog- 
ress in bureau activities during the con- 
test period. 

The cup will be presented by the | 
president of the National Electric Light | 

| Association at the 1932 convention in 

Atlantic City. Ten factors will be taken 
(Concluded on Page 2, Column 1) 


chairman of the) 

Hamburg-American Line and former | 

Chancellor of Germany, and Dr. Fritz 

Works of Germany. 

Climaxing the conference was a | 
“friendship” dinner at the Waldorf- 
Astoria. Speakers at the dinner in-| 

cluded Thomas E. Wilson of Wilson & 
James G. Harbord, 
board of the Radio Corp. 
Field Marshal 
F. W. von Prittwitz und Gaffron, Ger- 
man ambassador to the United States, 
and Yukio Ozaki, Japanese statesman. 

Among the industrial leaders present 
were Owen D. Young, chairman of the 

Columbia university; Maj. Gen. 

of America; 

Nicholas Murray Butler, president | 

Sir William Robertson, | 

/erator manufacturing 

CLEVELAND—A cosh dividend of 25 

Thyssen, chairman of the United Steel | cents per share on the common stock 

of The Apex Electrical Mfg. Co., was 
| declared recently at a meeting of the 
| company’s directorate. 
The dividend is payable Nov. 15 to 
stockholders of record as of Oct. 31. 
Announcement of the cash dividend 
was made today by C. G. Frantz, pres- 

chairman of the | ident of the company. 

“The company’s volume of sales,” 
Mr. Frantz, “continues satisfactory, 
with the outlook for winter business 
reasonably bright. 

“The transfer of Apex electric refrig- 
activities from 
Ft. Wayne to Cleveland and Painesville 

board, and Gerard Swope, president of! will have been completed by Nov. 1,” 

the General Electric Co.; A. W. Robert- | 
son, chairman of the board, Westing- | 
house Electric and Mfg. Co.; Dr. Carl F. 
von Siemens, president, Siemens & Hal- 
ske, Germany; S. Z. Mitchell, chairman | 
of the board, Electric Bond and Share | 
Co.; Matthew S. Sloan, president, New | 

‘Concluded on Page 4, Column 1) 



ST. LOUIS—The second floor of the 
E. E. McMullen Printing Co., 
of Norge refrigerators, is undergoing 
remodeling for use as the St. Louis 
showroom and offices for the Norge line. 

When completed the remodeling will 
represent an expenditure of $15,000, Mc- 
Mullen states. Offices will be provided 
for the accounting and advertising de- 
partments, the “road” contact men, and 
Mr. McMullen 

The showroom floor 
10x90 ft. Large reflector lights, with 
plated globe-bottoms, will furnish the 
illumination for the showroom. 

A built-in model kitchen is being con- 
structed, in which there will be the 
latest refrigerators and appliances, elec- 
tric stoves, and other aids to the modern 
housewife. Demonstrations in cold cook- 
ing and other types of home service 
work will be held here. 

The walls and ceiling will be finished 
in yellow, and the room will be finished 
off with a walnut knee-high wainscot- 
ing. The furniture in Mr. McMullen’'s 
office will match the woodwork, and a 
specially-constructed fireplace will add 
to the distinctiveness of the executive's 


GREENVILLE, Mich. — Nation-wide 
distribution of Gibson electric refrig- 
erators has been started in the May Co. 
stores throughout the country. The re- 
tailing of the machine was started in 
the Los Angeles store and after testing 
it, the company placed an order for 12 
carloads to be delivered to various 

space will be 


distributor | 

Mr. Frantz stated. 


WASHINGTON Universal employ- 
ment insurance, operated by trade as- 
sociations, possibly under government 
supervision, but not financed by the 
government, was recommended 
Gerard Swope, president of General 
Electric Co., to a special Senate com- 
mittee studying the subject. 

Mr. Swope’s plan was substantially 
the same as the one he proposed to the 
National Electrical Manufacturers As- 
sociation in its annual meeting at New 
York, Sept. 16. 

Mr. Swope did not give 
plan, but discussed his ideas, after out- 
lining various employment insurance 
systems tried out by his company, a 
pioneer among large corporations in this 

a concrete 



said | 


| Frank E. 

by | 


| Elhinny, 

Interspersing his statement with ac-| 

(Concluded on Page 4, Column 3) 



DETROIT~—-The household 
metal cabinet equipped with either a 
glass filler or push-in faucet, according 
to an announcement by the Liquid Cool- 
er Corp., manufacturer of Temprite 
The No. 
they are 
club service 
service. The 
white lacquer or 


RHINELANDER, Wis. —R. A. Riek, 
general manager of the Rhinelander Re- 
frigerator Co., and Forest O. Riek, as- 
sistant manager of the same company, 


10 low capacity models, as 
known, are offered also for 
or light duty restaurant 
coolers are finished in 
white porcelain. 

have resigned. They plan to take a 
vacation in the west 
ian ig Po sae 

is now being offered in a sheet | 

England off the gold basis . . 

France and Germany meet to form an economic alliance . . . 

help liquidate frozen banking assets . . . 
Brazil declares a sixty-day commercial moratorium . . . 

A. H. Wiggins, the New York banker, says: 

| ture 




One-year Guarantee on 
Units; Officials 
Outline Plans 

By George F. Taubeneck 
DETROIT—Seven new electric refrig- 
eration models were shown to Leonard 
distributors at their fifty-first annual 

Five hundred million dollar credit corporation in America to Convention here, Friday and Saturday, 

Oct. 23 and 24. These new models, 
which bear a one-year guarantee, fea- 
“self-opening” (pedal release) 

| doors, the new Leonard crest, and other 

conditions will not prevail in the United States until there is pur-| 
chasing power in Europe, South America, and Asia, and not until | model was also presented. 
| Europe, particularly Germany, can function normally.” 

John Maynard Keyes, the famous English economist, says: 
“The world will never be prosperous ime a trade recovery in| 

the United States.” 

H. G. Wells, the English writer, tells us from New York last | 

Saturday night by radio, that we mu&t forget national lines and | 
| morning and afternoon sessions at the 

(Continued on Page 10) 


Safety Code Adopted by New 

Jersey and Six Cities 

NEW YORK CITY—The American | 
Standard (A.S.R.E.) 
been adopted by the State of New Jer- 
sey, and the cities of Long Beach, Calif.; 
Los Angeles, Calif.; Redlands, Calif.; 
Minneapolis, Minn.; Elizabeth, N. J.; 
and Oklahoma City, Okla., Glenn Muffly 
told the members of the Refrigeration 
Division of the N. E. M. A. at its Sep- 
tember meeting here. News of the meet- 
ing was not released by N. E. M. A. 
officials until last week. 

He also stated that there has been 
considerable interest evidenced by vari- 
ous organizations in the code, and that 
it has been adopted by the Pacific Coast | 
Building Officials’ Conference, the Board | 
of Fire Underwriters of the Pacific, the | 
National Board of Fire Underwriters, 

Safety Code has | 

and the Underwriters’ Laboratories, Inc. | 
In addition to Mr. Muffly, the meeting | 

was attended by Louis Ruthenburg, 
Copeland Products, Inc.; 

and H. M. Williams, Frigidaire Corp.; 

| P. B. Zimmerman, General Electric Co.; | 
Col. | 

|'H. W. Burritt, 

Smith and 

Kelvinator Corp.; 
E. T. Williams, 

J. A. Harland | 


MT. CLEMENS, Mich.—Appointment 

of Jay Kennedy as Pacific Coast region- 
al manager for Copeland Products, Inc., 
was announced recently by W. D. Mc- 
vice president. 
Kennedy’s territory will comprise 
the area that lies between the Rocky 
Mountains and the Pacific coast, includ- 
ing the states of California, Washing- 
ton, Oregon, Nevada, Arizona and Colo- 

For seven years, 


Mr. Kennedy was 
connected with the Frigidaire Corp. He 
began as sales manager of the Detroit 
branch of Frigidaire and then went to 
Georgia and Florida as zone manager. 
Later he became zone manager for the 
west coast territory for that company. 

Refrigeration Makes 
Undertaker Glum 

LYNN, Mass. 
the Frigidaire 
Boston spoke 
Rotary club on 

When the meeting was over, a 
very glum individual met the presi- 
dent of the club at the door and 
said he was going to resign. 

J. Forrest Cain of 
regional office in 
before the Lynn 
“Health from Re- 

When pressed for a reason, he 
replied, “You're all against me, 
every speaker you get here tells 

folks how to live longer, and you 

Servel, Inc.; R. T. Frazier, Tennessee 
Furniture Corp.; C. E. Allen and M. C. 
Terry, Westinghouse Electric & Mfg. 
Co.; and E. S. Aumend of the N.E.M.A. 

The codes and ordinances and tech- 
nical committees met during the morn- 
ing, and the entire division during the 

In reporting the conclusions of the 
advisory committee, the chairman sug- 
gested that consideration be given to 
long term retail financing, its applica- 
tions and their relation to warranties. 
To facilitate discussion of the subject 
it was referred to the commercial prac- 
| tices committee for analysis and report. 

The division, in its attempt to collect 
its sales statistics, has found that due 

to the various methods of reporting, the | dustry has attained a degree of coop- 

form now in use is inadequate. Mr. 
Muffly was appointed 
form and develop complete list of in- 
structions so as to bring about uniform 

A communication from the Greater 
New York Taxpayers Association ad- 
dressed to metropolitan dealers of the 
various members requesting technical 
information concerning the safety fac- 
tor of refrigerants and refrigerating 
equipment was called to the attention 
of the division. It was decided that 
this communication and other similar 
ones will be answered by the division 

(Concluded on Page 4, Column 5) 


sales promotion manager 
refrigerators and radios, and more re- 
cently associated with William C 
Grunow, has been appointed New York 
state and New England district man- 
ager for Norge electric refrigerators. 

Mr. Davin will work under the direc- 
tion of M. Glen O'’Harra, eastern 
regional manager, in the New York 
office of the Norge Corp., 331 Madison 


DAYTON--A sales plan whereby the 
down payment on a Mayflower electric 
refrigerator is equal to the cost of a 

Davin, former 
for Majestic 

turkey has been announced by the 
Trupar Mfg. Co., manufacturer of the 
Mayflower unit. The plan also calls 

for the delivery of the unit the day be- 
fore Christmas, along with a free 
turkey, for Christmas dinner. 



know damn well I’m an_under- > mi 
taker.” Wimberly, Jr., advertising manager of 
; the All-American Mohawk Corp., has 
been moved to the Chicago office 
Cabbage ee LR Se Eg EP Sees ga hae, le a, 3 

to redraft the | not so much among the various manu- 


“Normal business | cabinet refinements. 

Prices range from $179.50 to $319.50 
f. o. b. Detroit. An apartment house 

Climaxing the convention was the 
speech of Howard A. Lewis, treasurer 
of the Kelvinator Corp., at the banquet 
Friday night in the Statler hotel. (This 
| speech is reprinted in full in this issue, 
beginning in columns three and four on 
this page). 

The distributors heard company ex- 
ecutives outline policies for 1932 in 

Detroit Players Playhouse Friday. 

Saturday morning they toured the 
Kelvinator factory on Plymouth road, 
and watched the making of refrigerat- 
ing machines for the new Leonard line. 
A luncheon at the factory Saturday con- 
cluded the convention. 

Vice President H. W. Burritt opened 
the session Friday morning. He was 
followed by President George W. Mason. 
R. I. Petrie, sales manager of the Leon- 
ard Refrigerator Co., presented the new 
Leonard models. 

Following the noon luncheon E. A. 
Seibert, director of service, discussed 
“Organizing for Service,” and C. M. 
Armstrong, vice president of RaDisCo, 
talked about the Leonard finance plan. 

Advertising and sales promotion plans 
for the coming year were outlined by 
A. M. Taylor, director of advertising, 
and E. L. Triffit, vice president of 
Brooke, Smith & French, Inc., the ad- 
vertising agency which handled the 
Leonard account. 

“T sincerely believe that in the last 
two years the electric refrigeration in- 

eration so high that competition is now 

facturers as between the industry as a 

| whole and other industries for the con- 

(Concluded on Page 4, Column 4/ 



DETROIT Piloted by Campbell 
Wood, sales director of the Kelvinato1 
utilities division, a group of 10 repre- 
sentatives of the Commonwealth & 

Southern Corp. and allied companies 
were visitors at Kelvinator headquar 
ters on Tuesday, Oct. 20 

party had breakfast at 
the Book-Cadillac hotel on arrival, with 
Campbell Wood, Vice President H. W 
Burritt, Assistant to the President H. G 
Perkins, Regional Director S. D. Camper 
and S. I. Kemp, utilities division, as 

After breakfast the 

The visiting 

party motored to 

the factory where, with guides, a tout 
of the plant was made 
DAYTON—-Officials of the Common 

wealth and Southern Corp. and a num- 
ber of its subsidiaries were guests of 
Frigidaire Corp. last week. Sales possi 
bilities of electric refrigeration in 1932 
were discussed by the visiting party. 
Members of the party were: R. 5 
Sturm, and George W. Longwell, Ohio 
Edison; W. P. Anderson and H. H. 
Davis, Consumers Power Co., Jackson, 
Mich.; W. C. Campbell, Tennessee Elec 
tric Power Co.; L. R. Parker, R. 8S 
Zell, J. S. Sutherland, and A. B. Collins, 
Commonwealth and Southern; K. M 
Turner, Mississippi Power Co., and J 
P. Connolly, South Carolina Power Co 


August H. Jaeger, for 
president of the Leonard 
Co., has been appointed 
for Electrochef electric 

merly vice 
sales manage! 

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Local Bureaus Cooperate in National Refrigeration Drive 


(Concluded from Page 1, Column 4) 

into consideration in selecting the win- 
ner of the cup. 

To the state director whose state, dur- 
ing the contest period, shows the great- 
est relative and constructive progress, 
the Davidson cup will be awarded. This 
cup will be presented by James E. Dav- 
idson, national chairman, at the N. E. 
L. A. convention. The 10 factors will 
again be taken into consideration. 

The Half Century Prize cup will be 
presented to the president, chairman or 
leader of the local Electric Refrigera- 
tion Bureau which shows the greatest 
progress. The winner also will be award- 
ed his expenses to the N. E. L. A. con- 
vention. Nine factors will be taken 
into consideration in selecting the win- 

Six other prizes will be awarded in 
the contest. These prizes will be orig- 
inal oil paintings used in magazine ad- 
vertisements of the national bureau. The 
paintings are valued at $1,000 each. They 
will be awarded to the second, third, 
and fourth ranking directors in the re- 
gional and state contests. 

The booklet on “The Employe’s Pur- 
chase Plan” gives definite suggestions 
on the sale of electric refrigerators to 
all employes of central stations through 
education mailing pieces, posters, con- 
tests, attractive discounts, easy pay- 
ments, and small down payments. 

Costs of conducting such a campaign 
are listed in the booklet along with 
sample letters, posters, purchase con- 

tracts, application forms, and campaign | 


New Orleans Food 
Show Successful 

NEW ORLEANS—tTying in with the 
plan of the National Electric Light As- 
sociation for Electric Refrigeration 
Week, but preceding this event because 
of the peculiar local moving situation 
in the latter part of September, the 
New Orleans Food Preservation Asso- 
ciation, composed of New Orleans Pub- 
lic Service, Inc., and 10 automatic re- 
frigeration distributors in New Orleans, 
put on a Fall Food Preservation Show 
during the week Sept. 8-12, inclusive, in 
the Public Service Bldg. 

Everything new in modern domestic 
refrigeration was displayed in the at- 
tractive exhibits of the following par- 
ticipating companies: 

The Frigidaire Corp., Frigidaire; A. 
G. Riddick, Inc., General Electric; E. N. 
Oberling & Co., Copeland; Philip Wer- 
lein, Ltd., Kelvinator; Modern Appli- 
ance Co., Majestic; Interstate Electric 
Co., Servel; Specialty Sales Corp., Leon- 
ard; Stauffer-Eshleman Co., Norge; 
Shuler Supply Co., Mayflower, and A. 
Baldwin & Co., Electrolux. 

These exhibits were arranged accord- 
ing to lot on a raised platform in the 
main portion of the showroom, and 
were enhanced by lighting effects and 
decorations. The theme of the show 
was “The Ice Cube Man,” who was in 
conspicuous evidence at all booths. A 
giant Ice Cube Man, his head moving 
slowly from side to side, adorned the 
marquis of the building, and another 
towered over the center of the exhibit 
inside the building. The walls of the 
various booths were worked out in imi- 
tation ice cubes, and altogether the ef- 
fect was most striking. 

the show and to make the visitors auto- 
matic refrigeration minded, special pro- 
grams were conducted in the company’s 
auditorium on the eighth floor of the 

These consisted of daily lectures by 
domestic science experts on cold cook- 
ery and the economies on food pur- 
chases effected with an automatic re- 
frigerator. Some of the amazing and 
mystifying phenomenas of liquid air 
were daily demonstrated, and were a 
revelation to numbers who attended. 

Approximately 21,500 registrations 
were recorded, and prizes aggregating 
$2,000 were distributed. 

The total expenditure, including ad- 
vertising done in the name of the asso- 
ciation, came to approximately $4,500, 
the expense being borne by the power 
company, which was host to the dis- 
tributors and cooperating dealers on 
this red letter occasion. 

Flowers, electric fountains, and soft 
music completed the setting for the 
Fall Refrigeration show, the second of 
the year. 

New York Bureau 
Conducts 4 Shows 

NEW YORK CITY—Four cooperative 
programs were conducted by the Elec- 
tric Refrigeration bureau of New York 
City during the period from Oct. 5 to 10. 

In the New York Edison Co.’s audi- 
torium a refrigeration exhibition was 
held, with meetings every afternoon and 
a closing session the final night. 

Similar exhibitions were held in the 
Brooklyn Edison Co.’s auditorium and 
in the Yonkers Electric Light and 
Power Co.’s auditorium. 

During the same period refrigeration 

In order to create added interest in 

Are Paying for 

a te . si 

( “ g i 
) 7) ° = ‘ oe ze ene 

No water is needed to remove the ice from 
the Easy-Out. Just press down sharply on 
ends of grid. Lift out the grid and twist or 
flex it. If an abnormal freezing condition 
occurs, # dash of water on back of tray pro- 
duces immediate results 

DICE BARS our ma 




seldom even knows 


e Calls 

-. and Making 

an Extra Profit 
on Every New 
Sale, too!”’ 

More than one refrigerator dealer is pay- 
ing his rent by selling accessories. Ard 

ng by the letters we have received 
dealers who carry Easy-Outs in 

stock, it looks like Easy-Outs will be the 
fastest selling accessory ever offered the 
refrigeration trade. 

Sell Easy-Outs with every new refrigerator. Your prospect never protests 
the extra charge 
the difference between the f.o.b. price and the delivered price can absorb 
a complete set of Easy-Outs without noticeably increasing the price the 
buyer pays. And you get the extra profit! 

about it, for that matter, because 

Make Salesmen of Your Service Men 

Other Easy-Out dealers tell us this 
scheme of using the service men to 

stock, equip all your refrigeratcrs 
with Easy-Outs before you 


With every order for ten or more Easy-Out 
trays, this attractive counter display, in full 
color, will be sentfree of charge. 5 his display 
sells the Easy-Outthrough wordsand pictures 
and provides a sample tray that your cus- 

tomers may try 

sell Easy-Outs is working out fine. 
It is paying the cost of many a 
service call. Most people are appre- 
ciative. When they call a service 
man and receive their service free of 
charge, they are ready to reciprocate 
the favor of the service call by 
buying an Easy-Out. 

If you have not yet ordered a stock 
of Easy-Outs, take advantage of our 
personal introductory trial offer. 
Then send in your order for a good 

them, quote the prices to include 
one or more Easy-Outs and let ycur 
service men make a little extra 
money for you and for themselves by 
selling Easy-Outs on every call. 


To introduce the Easy-Out, all merchants who 
write us on their business stationery as proof of 
bona fide interest will be sent any size Easy-Cut 
tray for $1. This offer is limitedto ONE TRAY per 
merchant. Give the name of the refrigerator and 
model you wish totrythetrayvin. Further informa- 
tion and discount lists will be sent to you with the 
trial tray. 


& MFG. CO. 

Pe nOn! fae fe es ae Sere ear 




‘the various companies. 

(25 Refrigeration Shows 

meetings were held in the New York 
and Queens Electric Light and Power 
Co.’s auditorium at Jamaica, Long 
Island, and in the company’s auditorium 
at Flushing, Long Island. 

On Monday, Oct. 26, a refrigeration 
show under the auspices of the New 
York bureau opened in the Electrical 
Institute of New York in Grand Cen- 
tral Palace. 

The exhibition, which will last until 
Oct. 30, will be opened to the public 
from 9 a. m. to 6 p. m., and until 10:30 
p. m. Friday night. 

Meetings are to be held every after- 
noon and on the closing evening. Prom- 
inent speakers and varied entertain- 
ment features will make up the pro- 

On each afternoon and Friday night 
three door prizes will be awarded; the 
first will be a refrigerator, the second 
a certificate having a value of $25 to 
be applied toward the purchase of a 
refrigerator, and the third a certificate 
having a value of $10 to be applied 
toward the purchase of a refrigerator. 

Companies participating in this and 
the shows during Refrigeration Week 

New York Edison Co.; United Light 
& Power Co.; Brooklyn Edison Co.; 
New York and Queens Electric Light 
and Power Co.; Yonkers Electric Light 
and Power Co.; Rex Cole, Inc., General 
Electric; Frigidaire Sales Corp.; Kel- 
vinator Sales Corp.; Allen-Ingraham, 
Inc., Westinghouse; Norge Refrigera- 
tor Co.; Copeland Refrigerator Co. 

Radio Promotion in 

St. Louis 

ST. LOUIS—A radio program was 
used to promote the idea of Refrigera- 
tion Week during the period of Oct. 
3 to 10. 

A short radio broadcasting program 
over KWK at 9:30 o’clock every morn- 
ing except Sunday, heralded the week. 

Approximately five minutes of each 
period was devoted to a message of 
the importance of food preservation as 
a health measure during the winter, 
according to A. E. Shannel, director of 
the St. Louis electric refrigeration bu- 

Notice of the special displays and 
demonstrations held at the various 
stores was also given on the radio pro- 
gram, along with a mention of the 12 
refrigerators to be given away. Tickets 
on the prize drawing were obtainable 
by registration at any of the stores. 

On the night of Oct. 10, the results 
of the drawings, in which two models 
of every refrigerator which was dis- 
played in the Refrigeration Week pro- 
gram were given away, were announced 
over the radio. 

Newspaper advertising supplemented 
the radio program and the window dis- 

Distributors who participated in the 
week’s program included Norge, Gen- 
eral Electric, Westinghouse, Frigidaire, 
Kelvinator and Majestic. 

30-Day Exhibition 
In Boston 

BOSTON — Five refrigerator com- 
panies are participating in the Boston 
Electric Refrigeration show, sponsored 

by the Edison Electric Co. in coopera- | 
tion with the local N. E. L. A. refrig- | 
eration bureau, which opened Oct. 1) 
and will run through Oct. 30. 

An average daily attendance of 200) 
people has been recorded for the show, | 
in which Frigidaire, Kelvinator, Gen- | 
eral Electric, Norge and Westinghouse | 
are taking part. 

A credit of $100 towards the pur-| 
chase of any refrigerator on the floor 
is being offered in a raffle, the names 
of the people being gathered in the| 
rafie forming new prospect lists for | 

In Rocky Mountains 

DENVER, Colo.—Approximately 25 
electric refrigeration shows were held 
in the Rocky Mountain Division of the 

N. E. L. A. comprising Colorado, od 

Mexico, and Wyoming, prior to and dur- 
ing Refrigeration Week, Oct. 3 to 10, 
according to G. E. Lewis, managing di- 
rector of the N. E. L. A. Rocky Moun- 
tain Division. 

Between 10 and 15 makes of refrig- | 

erators were displayed at the various 

The greatest activity during this 
period was carried on in Pueblo, Al- 

| buquerque, Casper, and Denver, head- 

re lye or) eed 
Ne ep ie 

quarters of several distributors and 
operating companies. 

Nine dealers joined with the Southern 
Colorado Power Co., in Pueblo, and 
held a joint exhibit in the sales and 

display room of the company. All par-| 

ticipants shared in the expense of a 
cooperative newspaper, radio and bDill-| 
board advertising campaign. 

At the Denver show, $25 down-pay-| 
ment certificates, which were drawn by | 
those who attended the refrigeration | 
shows and registered at the door, were | 
one of the crowd-getting methods em-' 

Fe eee gehen oe OR ce pe 


ployed by the utilities, distributors, and 
dealers who participated in the various 
exhibits. A large percentage of the at- 
tendance at the show was made up of 

Furniture, dry goods, hardware, auto 
equipment, and music company distribu- 
tors and dealers throughout the division 
united with the utilities to emphasize 
the place of proper refrigeration in the 
fall and winter as well as in the 

Health authorities assisted the refrig- 
eration men to circulate the idea of 
using refrigeration instead of window- 
sill, door-step, and back-porch, methods 
of preserving perishables. 

Hundreds of tire-covers bearing the 
“Invest in an Electric Refrigerator” 
slogan were used on the service and 
repair trucks of the utilities and the 

Nashua Bureau Sells 
117% of Quota 

NASHUA, N. H.—Sale of 117 per cent 
of its year’s quota during the period 
up to Oct. 15 is the record which has 
been hung up by the Nashua electric 
refrigeration bureau, J. S. Cashman, 
secretary of the bureau, announces. 

The bureau presented a refrigeration 
show during refrigeration week from 
Oct. 3-10. Two demonstration lectures 
by home economists were presented in 
connection with the exhibitions. 

Dealers who are in the bureau are: 
Public Service Co. of New Hampshire, 
Kelvinator and General Electric; P. E. 
Fletcher Co., Frigidaire; Maine Mfg. 
Co., White Mountain; Johnson’s Elec- 
tric Shop, Westinghouse; Maynard, Les- 
sier & Roy, Norge; William L. Nutting 
Co., Majestic; Peterson Hardware Co., 
Copeland; Shaw Service Co., Ice-O- 
Matic, and C. A. Avery Co., Leonard. 

The utility made two floor sales of 
models other than those handled by its 
merchandise department. 

‘Open House’ Held by 
Brockton Dealers 

BROCKTON, Mass.— “Open house” 
was held here during Refrigeration 
Week, Oct. 3 to 10, by all the distribut- 
ing agencies who are members of the 
N. E. L. A. local refrigeration bureau. 

Bureau advertisements in the local 
newspapers heralded the “open house” 
period, during which time the distribu- 
tors put on special displays and re- 
mained open during the evenings. 

The following agencies are members 
of the local bureau, which was formed 
last March: 

United Music Co. Majestic; Old 
Colony Sales Corp., Frigidaire; Elec- 
trical Specialty Shop, General Electric; 
Teplow Automatic Heat & Cold Co, 
Westinghouse; Hallstone-Ridlon Electri- 
cal Co., Servel. 

Electric Light & Power Co., Kelvina- 
tor and General Electric; MacRoberts 
Furniture Co., Copeland; W. B. Andrews 
& Co., Majestic; Dykeman Electric Co., 
Majestic; Edison Electric Co., Kelvin- 

Staten Island Dealers 
Tie-in with Drive 

STATEN ISLAND, N. Y.—Fall activi- 
ties of the Staten Island electric refrig- 
eration bureau has been confined to 
window displays, floor demonstrations, 
and a four-page advertising and news 

| section in the daily newspaper, accord- 

ing to W. G. Burrill, commercial man- 
ager, Associated Gas and Electric Sys- 

The bureau cooperated in presenting 
a refrigeration show in June in which 
the eight different makes of refrigera- 
tors were inspected by more than 2,000 

Exhibitors in the show were: Staten 
Island Electric Corp., Frigidaire; C. W. 
Stephens & Co., Inc., Kelvinator; A. 
Appel, Copeland; W. J. Quinlan Radio 
Sales, Kelvinator; Manhattan Furni- 
ture Co., and Ellis Music Shop, Majes- 
tic; Richmond Electric Appliance Co., 
Westinghouse, and Rex Cole, Inc., and 
Mahr & Van Name, General Electric. 

In connection with the show, the Gen- 
eral Electric Lamp Co. displayed a lamp 
| exhibit which showed the evolution of 
| lighting. Vaudeville acts were presented 
} every night. A 4-cu. ft. unit was pre- 
| sented to the person holding the prize 
| On Oct. 13 the members of the bureau 
| held a golf tournament at the Mayflower 
| Country club. 

50,000 See San Antonio 
_ Refrigeration Show 

SAN ANTONIO—Nearly 50,000 per- 
| sons viewed the six-day exhibit of elec- 
tric refrigerators which was staged by 
the local bureau in the showrooms of 

| the San Antonio Public Service Co. 

Exhibitors were: Wright Bros. Elec- 
tric Co., General Electric; Southern 
Equipment Co., Norge; Winerich Motor 

(Concluded on Page 6, Column 1) 


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US Pat of 

1 tiny gas flame takes the 

place of all moving parts 


ittsfield’s Board of Health chose 


PLAGUE STOPPER! Vote the Electrolux in this 
Board of Health Laboratory at Pittsfield, Mass. 

CITY'S WELFARE, safety and health depended upon perfect refrigeration. 
Biological supplies—the serums and cultures that prevent the invasion of 
plagues and epidemics— needed constant, certain cold. The Pittsfield Board of Health 

wanted solid facts— Electrolux was chosen! 

This was three vears ago. The Electrolux has lived up to the promises made for it. 
There is a record of unfailing service—not once has there been a service call— not a 

part has been replaced. It has silently, faithfully guarded the health of a city. 

But not only in Pittsfield do medical men trust Electrolux. For example, in 
Philadelphia, nine leading hospitals chose Electrolux. Such sales are only the 
result of careful investigation. Yet Electrolux men invite just such competitive 
tests. Thev know that, when a// the facts are known, they will get the order. 

Klectrolux Refrigerator Sales, Inc., Evansville, Indiana. 


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Leonard Distributors See New 1932 Models 

Leonard electric refrigerator distributors made plans for 1932 sales at the annual convent ion in Detroit last week. 

World Business Starts Up Ramp, Leaders DEPARTMENT CONTEST 

At International Parley Believe 

(Concluded from Page 1, Column 1) 
York Edison Co.; George M. Verity, 
chairman of the board, American Roll- | 
ing Mill Co. 

Charles M. Schwab, chairman of the 
board, Bethlehem Steel Co.; T. W. La- | 
mont, Morgan partner; Adolph S. Ochs, | 
publisher, The New York Times; Otto | 
H. Kahn, Kahn, Loeb & Co.; Daniel | 
Willard, president, Baltimore & Ohio | 
Railroad Co.; W. W. Atterbury, presi- | 
dent, Peunsylvania Railroad; Newcomb | 
Carlton, president, Western Union Tele- | 
graph Co.; W. B. Storey, president, | 
Atchison, Topeka and Santa Fe Rail-| 

Arthur Reynolds, chairman of the, 
board, Continental Illinois Bank and | 
Trust Co.; Carl R. Gray, president, | 

Union Pacific System; J. C. Penney, | 
chairman of the board, J. C. Penney Co.; | 
R. C. Holmes, president, the Texas Co.; 
Oscar G. Mayer, president, Oscar Mayer | 
& Co., Inc.; and Adolph Zukor, presi- 
dent, Paramount-Publix Corp. 

Leading packers present included Mr. 
Wilson, T. G. Lee, president, Armour 
& Co.; G. F. Swift, president, Swift & 
Co.; E, A. Cudahy, chairman of the 
board, and E. A. Cudahy, Jr., president, 
Cudahy Packing Co.; Frederic S.} 
Snyder, former president, Batchelder, 
Snyder, Dorr & Doe; Jay C. Hormel, 
president, George A. Hormel & Co.; and 
Howard Heinz, president, H. J. Heinz Co. 

Educators who came included Nicholas 
Murray Butler, president, Frank D. 
Fackenthal, secretary, and James C. 
Egbert, dean of the school of business, 
Columbia; Harry Woodburn Chase, pres- 
ident, University of Illinois; T. S. Bak- 
er, president, Carnegie Institute of Tech- 
nology; Walter A. Jessup, president, 
University of Iowa; R. A. Pearson, 
president, University of Maryland; and 
William Homer Spencer, dean of the 
school of commerce, University of Chi- 

Among the other distinguished guests 
were Admiral Richard E. Byrd, Polar 
explorer and transatlantic flyer; Dr. 


Hugo Eckener, commander of the Graf 
Zeppelin; Vittorio Orlando, 
premier of Italy; Commander A. C. 
Read, first to fly the Atlantic; and Sir 
Arthur Whitten Brown, first non-stop 
transatlantic flyer. 

Considerable optimism for the future 
of the electrical industry was expressed 
by Dr. C. F. von Siemens, president of 
Siemens & Halske, Germany’s largest 

Probucts CO. 

107 Lawrence St. 
Brooklyn, N. Y. 

Entering the Eighth Year of successful 

Prices in our catalog of January, 1931, are 
reduced 20 per cent. 

wartime | 


equipment manufacturing 


Dr. Fritz Thyssen, chairman of the | 

United Steel Works of Germany, indi- 
cated that he favored the inflation of 
currency, vigorously condemned Ger- 
man reparations payments, and agreed 
with other speakers that international 
revision—or even abandonment — of 
tariffs would instigate a great boom. He 
predicted that all three moves would 
soon come to pass. 

That an upward reaction of business, | 

as violent as the crash of Nov., 1929, 
was in the opposite direction, might 
soon occur was hazarded by Alexander 
Dana Noyes, financial editor of The 
New York Times. 

Detecting a calmness and a confi- 
dence in the nation’s leading financiers 
and bankers, emotions which have not 

| been steadfast, if present at all during 

the last two years, Mr. Noyes declared 
that the possible violent upswing might 
come soon. 

Andre Citroen, president, Citroen 
Motors of France, suggested the forma- 
tion of an International Automobile 
Exporting Corp. which alone would be 
entitled to sell or produce automobiles 
in the 107 nations of the world that 
have no automobile industries of their 
own and in which very little use is 
made of motor cars. 

This corporation would seek to break 
down customs barriers in the 107 coun- 
tries, would set up a distribution or- 
ganization, would consecrate a large 
part of its profits to the education of 
the buying public and the building of 
hard roads in these countries, and 
would make gifts to the 107 nations of 
a certain number of used cars to be 
taken from circulation in large pro- 
ducing countries. 

He averred that distribution econo- 
mies effected by such a corporation 
would reach 80 million dollars the first 

| year. 

M. Citroen also favored a progressive 
automobile tax which would increase 
with the age of the car. 

He predicted that “in the near future 
the automobile factories of the entire 
world will again function normally 
and with no unemployment for their 

Sole dolorous speaker at the confer- 
ence was Dr. Wilhelm Cuno, chairman 
of the Hamburg-American Line. Ship- 
ping is now a mere shadow of its for- 
mer self, he declared. 

“No ship-owner has ever experienced 
a more violent depression,” he _ said, 
“and the lowest level in 

| shipping has not yet been reached.” 

To remedy the situation, Dr. Cuno 
suggested international combinations of 
shipping interests, mergers, the scrap- 
ping or laying up of obsolete and super- 
fluous tonnage by international agree- 
ment, and the elimination of govern- 
mental subsidies. 

Speakers at the 

dinner Wednesday 

night united in affirming that the world | 

could not afford another war, and that 
friendship between nations and co- 
operation between’ their industries 
would lead to relief of the present in- 
ternational economic distress. 

transatlantic | 


CHICAGO—E. E. Rouch, sales man- 
ager of the apartment house division of 
Stover Co., Chicago Frigidaire distribu- 
| tor, won the September sales contest 

which was the most spirited in the his- 
tory of the company. Sales during the 
| month were 50.5 per cent above August 
| Sales. 
| The contest was arranged by H. A. 
| Malcom, general manager, and it was 
announced to the selling force Sept. 1. 

Mr. Malcom at that meeting an- 
nounced a contest for his five sales 
managers, three from the household 
division, one from the commercial divi- 
sion and one from the apartment house 
division. He announced that he would 
present a loving cup to the sales man- 
ager whose division sold the greatest 
percentage of quota in September. At 
the same time all quotas were set at 
25 per cent above those for September, 

He explained that the cup was to be 
awarded to the one whose department 
sold highest percentage of sales to 
quota but, at the same time, he would 
regard the winner as the one who had 
been best able to gain the enthusiastic 
support of his men to win the cup for 
him, not for its intrinsic value, but as 
a tribute to their leader. 

Each of the sales managers then held 
meetings with their men and after 
showing the cup and explaining the 
significance of the contest, appealed to 
the men to go out and win. As an add- 
ed incentive, a dinner and theater party 
was to be given to the men and their 
wives by the winning sales manager as 
his personal contribution to the men. 

As the month advanced, the contest 
waxed hot between apartment house 
and commercial with one household de- 
partment a close third. Daily bulletins 
were posted showing the standings by 
percentage of sales to quota and every 
salesman’s first move in the morning 
was to see how his department stood 
for the day. Business in all depart- 
ments exceeded quotas from the start 
|and continued throughout the month. 




(Concluded from Page 1, Column 2) 
casional remarks that he might be “too | 
idealistic,” Mr. Swope said he would | 
prefer to see trade associations operate | 
the universal employment insurance | 
plan he pictured, but that he was afraid 
“we never would get universal insur-| 
ance without government action.” The 
action, he explained, would be entirely 
supervisory, with corporations and their 
employes sharing the cost of the in- 
surance. 5 

“Industry should take care of itself,” | 
he said. 

Mr. Swope also emphasized regulariz- 
ing business itself as an essential in 
plans for protecting the jobs of work- | 

| ers. This could be done, he said, | 
through the dissemination of market | 
and production information § through 

trade associations. } 

KULAI ke, Electrical Refrigerating Products. 

Simplicity, quality, efficiency and capacity unequaled. A size for every use. 
Compressors from 95 Lbs. to 4300 Lbs. I. M. C. 

Condensing Units from Small Domes- 
tic to Large Commercial Capacities. 



Single Cylinder 15x 1', 
300 to 425 R. P. M. 



Providing Proper Profit To All Distributors. 



| Sales Co., 
| Hendrie-Bolthoff Co., 
| Camp, M. 

| Graham 

| waukee, Wis. 

| Hdwe. Co., St. 


Leonard Introduces 

7 New Models 

(Concluded from Page 

sumer’s dollar,” declared President 
Mason at the banquet Friday night. 

“In the refrigeration division of the 
N.E.M.A. we are doing our utmost to 
avoid the pitfalls into which the radio 
industry and others have fallen. 

“The refrigeration industry, as a re- 
sult, presents a far cleaner picture than 
other industries which are not so well 
banded together. 

“Very little destructive advertising has 
appeared in this industry recently, 
while the cooperation of manufactur- 
ers has resulted in the cooperative ad- 
vertising campaign sponsored by the 
Electric Refrigeration Bureau of the 

Toastmaster Henry’ Burritt  intro- 
duced Merlin Wiley, secretary, attorney, 
and director of the Kelvinator Corp., 
and former attorney general of the state 
of Michigan; H. G. Perkins, assistant 
to the president, and watchdog of the 
exchequer; F. D. Bredner, engineer in | 
charge of the Grand Rapids (Leonard) 
plant; Guy Pollard, inspector-in-chief; 
Edwood Heitman, chief engineer; and 
C. C. Thomas, engineer in charge of cab- 
inet design. 

Entertainment included a joke-crack- 
ing speech by Douglas Malloch, who 
emulates Edgar A. Guest in glorifying 
the simple life and simple joys in verse, 
and a show staged by Corine Muer. 

1, Column 5) | 

Miss Muer presented a sextette of 
dancing girls, a ventriloquist, a petite | 
blues singer, a dexterous card manipula- | 
tor, and a small, red-headed urchin who | 
“wowed” the convention by playing an) 
accordion in an extraordinarily profes- | 
sional and adult manner. 

Distributors present included: 

H. J. Funk, Albany Hdwe. and Iron Co., | 
Albany, N. Y.; E. D. Henley, Birmingham | 
Electric Battery Co., Birmingham, Ala.; | 
C. A. D’Elia, D’Elia Electric Co., Bridge- | 
port, Conn.; H. B. Alderman and R. H.| 


Davison, H. B. Alderman, Inc., Buffalo, N. Y.; 
Lee S. Ramsey, Vermont Hardware Co., 
Burlington, Vt.; Sidney Schreyer, 
Schreyer Co., Chicago, III. 

L. C. Wiswell, L. C. Wiswell, Jr., H. O. 
Kennedy, F. D. Viola, J. M. McDonald, and | 
Frank Johnson, Wiswell Radio Co., Chicago, | 
Ill.; Wm. Bischoff, and Wm. Bischoff, Jr., | 
Mariette Chair Co., Cincinnati, Ohio; A. B. | 
Eaken, H. G. Eaken, and Mr. Hafrichter, | 
Baldwin Stove Co., Cleveland, Ohio.; R. L. 
Hunter, and Mr. Carpenter, Stewart Warner 
Columbus, Ohio; J. N. Crossey, | 

Denver, Colo.; J. M.| 

S. Kaufman, Camp Distributing | 

Corp., Des Moines, Iowa. | 


C. H. Buhl, A. H. Buhl, Jr.. Wm. Reglien, 
a A 
ware Co., Fort Wayne, Ind.; J. 

Schlink, Chas. Kresin, and W. B. 
Buhl Sons Co., Detroit, Mich.; Jack 
Dealer, Flint, Mich.; Mr. Carter, | 
Pontiac, Mich.; Mr. Riley, Dealer, | 
Mich.; O. M. Woods, Wayne Hard- | 
R. DeVries, | 

and R. A. Utter, H. Leonard and Sons, | 
Grand Rapids, Mich.; C. L. Belz, Waddel 
Housefurnishing Co., Houston, Tex.; E. N. 
Thornburg, Foster-Thornburg Hdwe. Co., 

Huntington, W. Va. 

I. F. Kahn, Mr. Hock, Mr. Cave, and Mr. 
Cain, Capitol Paper Co., Indianapolis, Ind.; 
P. J. Watson, and A. L. Burpee, Consoli- 
dated Automotive Co., Jacksonville, Fla.; F. | 
S. McNeal, Harry T. Smith, and Park Man- 
ross, Kelvinator of Canada, Ltd., London, 
Ont.; J. Graham Hambly, and E. D. Barnes, 

Hambly and Sons, Los Angeles, 
Harold Bomer, and Mr. Eggleback, 
Smith Radio Corp., Louisville, Ky.; J. W. 
Evans, McGregor's, Inc., Memphis, Tenn.; 
W. A. Shockley, Northern Hdwe. and Sup- 
ply Co., Menominee, Mich.; J. J. Dougherty, 
and E. J. Davis, J. J. Dougherty, Inc., Mil- 

Calif. ; 

L. T. Hudson, McWhorter, Weaver Co., 
Nashville, Tenn.; L. E. Latham, F. R. Mil- 
keisen, Wm. Ohmen, and Murray Krener, 
E. B. Latham Co., New York City; W. M. 

Longmire, and J. R. McBrayer, Harbour- 
Longmire Co., Oklahoma City, Okla.; Mr. 
Williams, Saxton, Gallagher Co., Omaha, 
Nebr.; Julius Klein, and W. L. Brous, 
Klein Stove Co., Philadelphia, Pa.: J. A 

Williams, and M. E. Golomb, J. A. Williams 
Co., Pittsburgh, Pa. 

H. R. Tracy, Ballou, Johnson and Nichols, 
Providence, R. I.; W. D. Stuart, Richmond 
Hdwe. Co., Richmond, Va.; W. E. Tiemann, 
and O. H. Tiemann, F. Tiemann Stove and 
Louis, Mo.; O. H. Black, 
Seattle Hdwe. Co., Seattle, Wash.; W. B 
McKenzie, and J. U. Dickson, Power City 
Radio Co., Sioux Falls, S. D.; Mr. Smith, 
Ozark Motor Supply Co. (prospective), 
Springfield, Mo.; L. J. Warner, and Mr. Mc- 
Ardell, National A. & E. Corp., Syracuse, 
N. Y.; N. C. Goldman, Mr. Wise, and Mr. 
Kellogg, Commercial Electric Co., Toledo, 
Ohio; C. J. Barry, and J. M. Ayer, Mayer 
and Co., Washington, D. C.; F. C. Ferber, 
Southern Wholesaler’s, Inc., Washington, 


(Concluded fram Page 1, Column 4) 

|as an organization through its techni- 

cal consultant. 

The division evidenced interest in the 
activities of those of its members con- 
tributing to and actively engaged in 
the N. E. L. A. Electric Refrigeration 
bureau, and in their appointing Mr. 
Zimmerman as their representative to 
confer with the bureau for the purpose 
of discussing the program for the com- 
ing year. 

Following Mr. Zimmerman’s report, 
it was suggested that arrangements be 
made for a meeting of interested man- 
ufacturers to consider the advisability 
of joining this N.E.L.A. activity. 

A tentative cdde of ethics which had 
been previously submitted to the divi- 
sion for adoption was withdrawn and 
reassigned to the commercial practices 
committee for further development and 

The division proposed that a com- 
munication be sent to the American 
Gas Association suggesting a joint com- 
mittee for the purpose of discussing the 
possible development of a mutually sat- 
isfactory code of ethics. 

A request from the International Cor- 
respondence Schools suggesting cooper- 
ation in the development of a plan for 
salesmen training was favorably re- 
ceived. The division believes that bene- 
fit can be derived through cooperation 
with I. C. S. in the development of this 
project. The subject was referred to 
the commercial practices committee for 
study and report. 

The technical committee reported 
that it had assigned to a sub-commit- 
tee the development of nomenclature 
for domestic and small commercial re- 
frigerating machines. 

The composition of this sub-commit- 
tee is John Wylie, Jr., Kelvinator Corp.; 
H. T. Hulett, General Electric Co.; 

| Glenn Muffly; R. E. Robillard, Frigidaire 
| Corp., and C. H. Tanger, Servel, Inc. 

It will take into consideration the ac- 
complishments of the nomenclature 
committee of the American Society of 
Refrigerating Engineers. 

The committee reported that it had 
completed the development of a tenta- 
tive method of testing mechanical do- 
mestic refrigerators, and the proposed 
method as arrived at will be furnished 
to the individual members of sub-com- 
mittees number 3, project B-38 of the 
American Standards Association. 

The Industrial Research Committee 
reported that the collection of data on 
“Food losses in retail stores,” caused 
from lack of proper refrigeration, is 
well advanced and will be ready for 
release to interested publications in the 

| near future. 

The codes and ordinances committee 
announced the election of Glenn Muffky 
as its secretary. 


NEW YORK-—C. I. T. Corp. has pur- 
chased the business of Northern Ac- 
ceptance Corp., a local finance company 
with offices in Watertown and Glens 
Falls, N. Y. 

C. I. T. will establish an office at 
Watertown and give localized service 
to dealers and purchasers. This office, 
like the 140 other C. I. T. offices in the 
United States and Canada, will be a 
completely functioning finance com- 
pany, operated by a trained force who 
devote their entire time to C. I. T. in- 


JACKSON, Mich.—Sparks-Withington 
Co., whose entry into the electric refrig- 
eration field was announced in ELEctric 
REFRIGERATION News, Oct. 21, will mer- 
chandise its new unit through Sparton 
radio distributors and dealers, William 
Sparks, president, announces. 

The unit will be manufactured at the 
plant at Michigan Center. The electric 
refrigerator will be placed on the mar- 
ket Jan. 1. 




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By T. A. Church 

OAKLAND, Calif.— The music mer- 
chant, particularly the one handling 
both pianos and radio, can easily handle 
electric refrigerators, in the opinion of | 
Col. John F. Fox, head of the Fox) 
Piano Co. 

The Fox Piano Co. has been in td | 
ness in Oakland for many years. | 

Tne Majestic line of radios has been 
handled since the opening of a new 
store a year ago and in July, Mr. Fox | 
decided to give Majestic electric refrig- | 
erators a trial, placing an order for a/| 
few and displaying them on the main 
floor with grand pianos. 

Sales Effort Similar 

The same sales staff that had been | 
handling pianos also gave its attention | 
to electric refrigerators and made no | 
special preparation for the added duties | 
other than a careful study of catalogues | 
and current literature on the subject. 

; | 
“The refrigeration line was added ‘be | CLEVELAND—William Bambrick has o. Pierre, soltaman tor 3. J. 
cause ae oe devices could be | been placed in charge of the main sales|| Moreau & Son, local Frigidaire || frigeration Co., Inc., Greenwich, Conn., 
handle Siok 4 e yr way pa | | floor at the new home of the Cushman dealer, has averaged an order every | has been granted a charter to deal in| MODESTO, Calif.—S. R. Bennett has 
— om fire ya "Satie ae tea | | _ meee “bs or ine Electric re-/] other day for the past two months. || electric refrigerators with an authorized | purchased the Majestic refrigerator 
ri erator istrt utor in northern Obio. p 2 
purchased musical instraments,” he g é aor im mH fm Obic : | capital of $25,000. | dealership of H. E. Doyle. 

“It also seemed reasonable that our 
radio service department could be easily 
expanded to handle work in connection 
with the installation and servicing of | 
the new line. | 

“The initial results were not especial- | 
ly striking. There was plenty of com- | 
petition and we were getting only such | 
business as came to us in a routine | 
way. For a_ time, sales averaged | 
about one a week. Then I decided to | 
try handling electric refrigerators in| 
the same manner as pianos. 

Uses Rental Plan 

“People rent pianos and in many. 
cases rentals finally turn into sales. Why 
could not electric refrigerators’ be 
placed in homes in the same manner? 
| knew that many of our customers 
were interested in refrigeration, but | 
that the electric devices were new to 
them and that they hestitated to make | 
the investment without careful study. 

“An advertisement was accordingly 
prepared and published in the daily 
papers to the effect that we would rent | 
new Majestic electric refrigerators at | 
$5 a month, plus a cartage fee of $3 | 
and that the amount paid in rental | 
would be credited on the purchase price | 
if the refrigerator was bought within | 
four months. 

“The first day, 15 refrigerators went 
out on the rental plan and more could | 
have been placed had they been avail- 
able. This plan has been in effect only 
a little more than two months and we 
now have 115 refrigerators out on | 
rental. | 

“Many more than this number have | 
been on our books since the plan was 
launched, but 30 have already been sold, | 
in addition to those sold outright on | 
the floor.” 


LEAVENWORTH, Kan.—Two elec- 
tric refrigerator dealers cooperated 
with the radio show Oct. 8, 9, and 10} 
in the City Hall. Over 2,000 people | 
witnessed the show each session. 

The Majestic was exhibited by the | 
Olive Hardware Co. and the Frigidaire | 
by the Pholen Hardware Co. 

A cooking school under the auspices 
of the Kansas State University at Law- 
rence used the Mayjestic as the official 
cooling unit in the demonstrations. 


OMAHA~—-The_ twenty-sixth annual 
food show of Omaha opened Oct. 12 at 
the City auditorium. C. E. Stubbs, 
general secretary of the local associa- 
tion, was in charge of arrangements. 
Seventy-four booths were occupied by | 
exhibitors. Electric refrigeration men, 
fixture supply houses and bakeries are 
among those who exhibited wares. 

The Nebraska Power Co. held a 
cooking school every afternoon during 
the show. 


Benschoten, Inc., has been awarded the 
contract for the installation of the fol- 
lowing Kelvinator and Seeger equip- | 
ment in the new Dutchess county jail 
in this city: 1 P-681 Seeger refrigera- | 
tor, 1 XO-100 cooling coil, 1 F-10 com- | 
pressor, 1 S-9 Kelvinator, and 1 Y-7 | 




LOs ANGELES—Entering the elec- 
tric refrigeration field for the first time 
in Los Angeles, the Barnes Music Co., 
established in business for 31 years, has 
taken over the distribution, in this city, | 
of Universal boxes i 

Planning for Better Sales in 1932 HARRISON SHOWS GE. 

NEWARK, N. J.—Philip H. Harrison 
& Co., distributor for northern New Jer- 
| sey, exhibited the General Electric re- 
| frigerator line at the first ~nnual all- 
| electrical show held by the Essex 
Electrical League of Essex county, N. J., 
on Oct. 5 to 10. 
| Features of the exhibit were a CS-450 
|commercial refrigerator with a com- 
| plete display of perishable foods loaned 
| through the courtesy of Swift & Co., a 
| household model SS-62, several bottle 
| coolers located at various points on the 
floor, and a replica of the Millionth Gen- 
|eral Electric refrigerator, the original 
| of which was presented to Henry Ford 
Westinghouse distributors laid plans for increased sales during 1932 at a recent meeting of the distributor | for his museum. 
agi : : The distributor plans to present the 
organization in Mansfield, Ohio. last named exhibit to the successful 
, candidate for governor of New Jersey 

CUSHMAN NAMES BAMBRICK |[~7-"~ 7, a || ABSO-COLD REFRIGERATION“ ‘"* “or‘homing slection 

ERE’S a complete line of 16 advanced 

models--so flexible. so powerful that they meet 

every demand for 

Stronger, sturdier. 

to in- 

more economical to op- 

today for full details of the profitable deal- 

er proposition. Servel Sales. Ine... Dept. H-3. Evansville. Ind. 



@ NEW STYLE CONDENSERS: Interchangeable; highly efficient .. . MULTIPLE VEE-BELT DRIVES: Insuring unin- 
terrupted service and quiet operation . . . SIMPLIFIED CONTROLS: Positive action; fully automatic LCONOM- 
ICAL OPERATION: Low-speed compressors; greater refrigeration for current used . . . RUGGED PRECISION CON 
stRUCTION: Built for long use; compact and accurate... WIDE RANGE OF 16 MODELS: Capacities of 130 to 
1510 /bs. ice equivalent per day . . . COMPLETE GUARANTEE: Covering both the refrigerating units and the per 

sshable products they protect. 

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tame. Sar Be 



Local Refrigeration 

Bureaus Cooperate 

In National Sales Campaign 

(Concluded from Page 2, Column 5) | 
Sales Co., Copeland; Martin Wright | 
Electric Co., Electrolux; Straus-Frank | 
Co., Frigidaire, and Westinghouse Elec- | 
tric Supply Co., Westinghouse. } 

3,400 Attend Food | 
Show at Wichita 



WICHITA, Kans.—More than nese | 
people attended the “Food Preservation” | 
show conducted by the Electric Refrig- | 
eration bureau of Wichita during Re-| 
frigeration Week. 
Attendance was secured through in- | 

vitations sent out with the service bills | 
of Kansas Gas and Electric Co., stick- | 
ers placed on the bureau billboards, ad- | 
vertising in the daily newspapers, and | 
an attendance contest among the Parent | 
Teacher associations of the city. 

A bacteriological exhibit conducted 
by the University of Wichita’s depart-| 
ment of botany and bacteriology was | 
the feature of the show. The exhibit | 
was designed to depict the history of | 
food preservation through primitive | 
methods of refrigeration down to mod- | 
ern methods. | 

Lectures on food preservation were 
given each afternoon by the home econ- } 
omist from the Kansas Gas and Electric | 
Co. A refrigerator was given away in | 
an open raffle. 

Makes of refrigerators which had a 
place in the exhibits included: Frigid- | 
aire, Majestic, General Electric, Servel, 
Ice-O-Matic, King Kold, Coldspot, Kel- 
vinator and Mayflower. 

Homemaker’s Fair for | 

YONKERS, N. Y.-A Homemaker’s 
fair was held in the auditorium of the, 
Yonkers Electric Light & Power Co., | 
Oct. 5 to 9, for the primary purpose of | 
bringing refrigeration to the attention | 
of housewives. 

Talks on housemaking subjects, dem- 
onstrations and a food contest marked 
the fair which was held under the aus- 
pices of the local N. E. L. A. refrigera- | 
tion bureau. 

As an added promotional feature for 
the fair, students in the Art Depart- 
ment of the Commercial High School 
voluntarily entered a contest for re-| 
frigerator posters, which will be used | 
in window displays maintained by the | 
various companies. 

Each refrigerator representative had 
two boxes in the auditorium, while a 
third was. placed in the room set aside 

| for the food contest. Exhibitors at the 

show were Copeland, Frigidaire, Gen- 
eral Electric, Kelvinator and Westing- 

Nebraska Dealers Give 

2 Cooperative Shows 

BEATRICE, Nebr.—Although electric 
refrigération dealers in this territory 
would not form a local refrigeration bu- 
reau, they have cooperated with the 

| lowa-Nebraska Light & Power Co. in 

the presentation of two shows, the last 
one being held from Oct. 22-24. 

Many of the dealers would not form 
a cooperative bureau because they be- 
lieved that such an organization would 
prove of value to the merchandise de- 
partment of the utility. 

Eight different makes of electric re- 
frigerators were shown in the first show 
which was held June 16, 17, and 18 in 
a showroom in the center of town. The 

| models shown were: Frigidaire, Norge, 

Servel, Westinghouse, Ice-O-Matic, Kel- 

| vinator, Majestic, and General Electric. 

One method of attracting people to 
the show was through the use of a loud 
speaker at which a man who knew citi- 

| zens of the town and invited them per- 

sonally, as they passed on the street, to 
inspect the displays of electric refrig- 

Because of the success of the first 
show, the dealers presented a general 

| household appliance show from Oct. 22 

to Oct. 24, at which all appliance deal- 
ers exhibited. 

Four Exhibits in 

Two States 

OSHKOSH, Wis.—Refrigeration ex- 
hibits were held in Oshkosh, Marinette, 
Green Bay and Menominee, Mich., un- 
der the auspices of the Wisconsin Pub- 
lic Service Corp. during Refrigeration 
Week, Oct. 3 to 10. 

Approximately 40,000 people attended 
these exhibits at which from four to 
eight different makes of refrigerators 
were displayed. Posters carrying the 
complete story of electric refrigeration 
were placed around the exhibits. 

A special newspaper advertising cam- 
paign was carried on to encourage at- 
tendance of the exhibits. 


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Division of 


Oklahoma’s Champ 

L. L. Robinson, G. E. salesinan, 
leads contestants in “Ahrenstown.” 


| OKLAHOMA CITY—L. L. Robinson, 

| comimercial salesman, has gone into the | 

lead for mayor of Ahrenstown in the 

General Electric political campaign by 

being the first to sell his quota. 
Robinson was honored at a political 

homa G. E. distributor, Oct. 10, which 
was featured by the murder of “Old 
Man Gloom.” In the funeral which fol- 
| lowed, George Ricker presided as clergy- 
man and six white-robed retail sales- 
men were pallbearers. 

In the Ahrenstown district, “Ty” Cobb 
is leading for governor, Chan Ricker 
for lieutenant governor, and Smith Fur- 
niture Co., Seminole, for congressman. 

Robinson’s sales include a CS-600, CS- 
45, two S-62’s, and an ice cream cabinet. 

An Old-time Barter 

| GREENFIELD, Mass.—V. E. 
Annis, salesman for George W. Wil- 
|} cox, Ine., Westinghouse dealer, 
showed the line to L. H. Elmer, 
well-to-do farmer in Buckland. The 
|} prospect liked the models and a 
|| few days later Annis called at the 
|| farmer’s home with a view to clos- 
ing the deal. 

“Can’t buy it just now,” was the 
response. “Money’s so tight.” 

“You will find it easy to meet 
our terms,” ventured the salesman. 

“Well I'll tell you what to do. You 
get me a purchaser for a cow and 
I will buy the refrigerator.” 

“How much do you want for 

“A hundred dollars, and she’s a 
pure-bred Holstein and as good as 
you'll find hereabout.” 

“It’s a bargain!” said Annis, 
after he had taken an admiring 
look at the animal. 

Five miles distant he discovered 
a thrifty dairyman who was plan- 
ning to build up his herd. He took 
him to see Elmer’s cow and the 
sale was effected, and Elmer be- 
came the possessor of a model 


DANBURY, Conn.—Three makes of 
electric refrigerators were displayed at 
| the Danbury Fair this year. The Dan- 
bury and Bethel Gas & Electric Light 
| Co. exhibited General Electrics and 
| Frigidaires, while an exhibit of Cold- 
spots was sponsored by Sears, Roebuck. 

ire Bt 

rally of Ahrens Refrigerator Co., Okla- | 

Sulphur Diovid 
For Direct Charging 

Every Container Analyzed 
“Pure” Bone Dry - - - 

ANSUL W ee - 10 150 Ibs 


Cee Magen nay a Ee 

ST. LOUIS—‘“Service with personal 

That motto, placed over the door of 
the little shoe shop where E. E. Mc- 
Mullen, distributor of Norge refriger- 
ators for the state of Missouri, got his 
start in business, has “made Norge in 
St. Louis,” to put it in McMullen’s own 

Even at the present time, when his 
company’s list of prospects and users 
reaches a number that puts it beyond 
the grasp of one man, McMullen man- 
ages to keep his motto alive by making 
it a keynote in the plans laid out for 
| his sales organization. 
| Being on the lookout for ways in 

| which to help the user or prospect is | 
| what McMullen means by ‘service with | 

| personal attention.’ 

Gains Prospect’s Confidence 

“The one great element in the sale | 

| of this type of merchandise lies in gain- 

|ing the confidence of the prospect or | 
“There is 
no greater selling media than a large | 

the user,” McMullen states. 
| group of 100 per cent satisfied users.” 

McMullen’s biography comprises a 
chapter in Norge history. 
| the shoemaking industry at an 
| age, he rose to the position of factory 
| foreman by the time he was 19 years 
| old. 

| Realizing that he would never gain | 

|'the economic independence which he 
sought if he remained in the factory, he 
| left 
| store. 

| The financial returns from the store, 

| however, were not always commensurate 

| with the effort which the young owner | 

| put forth, and there were many times 

| when the discouragement which beset | 

him almost drove him back to the fac- 

Heir to Print Shop 

Then one day he found himself heir 
to a small printing shop which had be- 
to whom he had 
The friend went 

|longed to a friend 
| loaned some money. 

| broke and turned over the print shop, | 

| his only asset, to McMullen. 

For a while this aequisition of prop- 
erty seemed only to add to the burdens 
of the shoe seller, as the “print shop” 
was more or less a “white elephant.” 

Unable to sell it, and not content to 
stand by and watch the loss of his 
| original investment plus the interest in 

ing shop was eating uv, McMullen be- 
| gan to operate it actively in the hope 
| that it might at least prove self-sup- 
| porting. 

Printing Business Grew 

| There wasn’t much he ceuld do 
around the shop, so he went out on 
the streets to sell some printing work. 
| Friends and business contacts were his 
| first customers, but the field was not 
|confined to them for long, and in a 

short time the shoe merchant had 
| thrown himself whole-heartedly into the 
| printing game. 

Plant enlargements came one after 
another—out of the profits of the busi- 
|/ness, for money other than that re- 
turned by the business has never been 
invested in any of McMullen’s projects 

and it was not many years before the 
McMullen printing establishment was 
one of the leaders in its field in St. 

Finds Compressor Inventor 

Success in one field was not in itself | 
energetic Mc- | 

enough to satisfy the 
Mullen, and he entered other fields of 
endeavor. While doing some _ experi- 
mental work in the interests of the 
Johnson Automobile Lock Co., in which 
he was interested, he began looking for 
a suitable compressed air pump. In this 
search he found an inventor who was 
working on a rotary compressor. 
Some principles which the inventor 

had embodied in his design for an ice | 
machine compressor impressed McMul- | 

len to the extent that he was soon co- 
operating with him for further develop- 
ment of the apparatus. 

McMullen sent one of the improved | 

models to Fred Dusenberg, builder of 
racing cars and the world’s most ex- 
pensive automobiles. Duesenberg gave 
this compressor a trial on the large re- 
frigerator which he had in his home. 
The automobile builder forwarded his 
approbation of the compressor to Mc- 
Mullen, but left the machine hooked up 
to the refrigerator, where it is still do- 
ing duty today, according to McMullen. 

Maj. Howard Blood, now president of 
the Norge Corp., and a friend of Mc- 
Mullen through business association, be- 
came interested in the compressor, and, 
seeing the possibilities in the field of 

Ton Drums-Tanx Cars: 

Starting in| 
early | 

it to set up his own retail shoe | 

‘Service with Personal Attention’ Is 
Motto of Norge Distributor 

By Phil B. Redeker 

domestic refrigeration, urged produc- 
| tion of household models for retail dis- 
| tribution. : 

Some machines were made in St. 
Louis, but Maj. Blood had soon con- 
centrated the production activities in 
Detroit; and McMullen stayed in St. 
Louis to sell the refrigerators while 
maintaining an eye on his other in- 

The first couple hundred boxes 
were sold like his first printing jobs, to 
friends in his social and business realm. 
McMullen saw to it that they were 
satisfied users, and it was their ex- 
pressed confidence in him and the prod- 
uct that gave Norge a foothold in St. 

Organizes Small Force 

McMullen went ahead to organize a 
| small but hard-working retail sales or- 
ganization for St. Louis, and to select 
|; competent merchandisers for dealers in 
the surrounding territory. 

Up to 1929 his retail sales organiza- 
tion did 90 per cent of the Norge busi- 
ness that was done in St. Louis, but 
since that time the organization has 
taken a complete swing over to the in- 
dependent dealer type of set-up. 

As the number of dealer outlets in 
St. Louis began to increase, McMullen 
preceived the competition between the 

| two sales organizations that might 
some day lead to some _ unfortunate 
| consequences. 

38 Dealers in St. Louis 

| “I realized that I couldn’t have my 
| cake and eat it too,” McMullen states. 
| He began to pull his salesmen out of 
| the domestic field, so that at the pres- 

ent time his only domestic sales are 
| through the showroom. 

Thirty-five dealers and three leading 
| department stores now constitute the 
| retail outlets for Norge in St. Louis. A 
salesmanship advisor has recently been 
hired to train the dealers and salesmen, 
the latter being turned over to the 
dealers when they have finished their 
| McMullen rewards the increased ac- 
| tivity of dealers by giving them larger 
discounts for each additional salesman 
they put into the field. The dealers put 
on their own direct mail campaigns, 
| getting quantity and quality literature 
| from the McMullen Printing Co. at cost. 

Cooperate in Advertising 

taxes and depreciation which the print- | 

Dealers cooperate in the newspaper 
advertising, paying for their share on 
| the basis of the amount of refrigerators 

| they order over a certain period. 
; Sales meetings are held by the dis- 

tributor once a month. McMullen doesn’t 
betieve in holding a sales meeting just 
for the purpose of record, and he will 
not hold such meetings unless there are 
| important announcements to be made 
or new plans to tell the salesmen. 

The meeting usually takes the form of 
some pleasurable social function, such 
as a dance or a picnic, to put the sales- 
| men and dealers in a happy frame of 
| mind, 

Gets Public Attention 

| McMullen is a showman whose active 
| mind has contrived many stunts to get 
the name of Norge before the public. 
None have been so effective as the one 
| which he carried out during the Veiled 
Prophet festival. 

So effective was it, in fact, that he 
| was arrested for the traffic tie-up which 
| was caused by the crowds that had 
gathered to watch the stunt. 

A huge, unpainted signboard, 14x65 ft. 

was erected on the side of a building 
at the corner of Olive and Grand Sts., 
two main thoroughfares in the down- 
town district. A scaffold was put up, 
and for seven nights a left-handed sign 
| painter went about his task of painting 
|a Norge sign backwards. 
Possibly the fact that the painter was 
|costumed as a lady, worked with a 
snake coiled around his neck, and car- 
ried on a conversation with a parrot 
perched on one end of the scaffold (Mc- 
Mullen’s showmanship taking form), had 
not a little to do with the crowds that 
blocked this busy street corner. 

Plans Winter Sales 

The police, harried by the traffic tie- 
up, arrested McMullen on the second 
night, but a search of the city ordinance 
and statute book revealed no charge on 
which they could book him, and he was 
allowed to carry on, much to the dis- 
tress of the traffic forces in the where- 
abouts of Olive and Grand Sts. 

The painter finished up his job the 
night of the Veiled Prophet parade and 
celebration, when all St. Louis came 
| There will be no let-up during the 
winter season by the McMullen forces. 
His three contact men in the apart- 
ment house field and the force for his 
new showroom are making preparations 
| to maintain the increased volume which 
| was brought to new heights by the 
rollator marathon contest. 

“We are still going to do the job of 
selling our customers so well that they 
will sell for us once they become 
users,” is the way he puts his plan for 
the retail selling by the distributorship 
|now that it has withdrawn from can- 
| vassing the domestic field. 

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Chicago Westinghouse Distributor Plans 
Winter of Doubled Sales Efforts 

By Phil B. Redeker 

CHICAGO—Although it has never ex- 
perienced a fall and winter season in 
the distribution of refrigerators, Frank 
H. Johnson-Son-Crowen, Chicago dis- 
tributor of the Westinghouse line, with 
some sales records already hanging on 
its belt in less than a year’s activity, 
is not the least bit apprehensive. 

“We plan to treble our advertising, 
and to work twice as hard, if neces- 
sary, but our volume is going to stay 
right up to its summer level,” is the 
statement of Philip C. Crowen, retail 
sales manager. 

Progress in Short Life 

The statement is characteristic of the 
progress that has been made by this 
Westinghouse sales organization since 
it opened its offices Jan. 15, 1931. Offi- 
cials of the distributorship are today 
claiming a ranking as one of the “Big 
Three” in Chicago, ready to prove their 
claim with comparative records of cur- 
rent sales. 

While much of the company’s success 
must be attributed to the contacts estab- 
lished by the Johnsons and the Crow- 
ens in their previous work in the build- 
ing industry and in merchandising of 
household equipment, a good share of 
the credit may be given to the manner 
in which they have put to use tested 
methods in the sale of refrigerators. 

“We have five district sales supervi- 
sors who work from strategically locat- 
ed district retail stores,” Mr. Crowen 
states. “Each of these supervisors 
started as salesmen. 

Closed Territory System 

“We offer our salesmen training, a 
closed territory, and plenty of help from 
the sales promotional department. We 
prefer men who have had previous ex- 
perience in the refrigeration field, and 
especially those who are familiar with 
the SOv machine. We also like to get 
men who have been with the larger 

“At our present rate, we are hiring 
about 12 salesmen a week, and are dis- 
charging four. Our educational depart- 
ment conducts a school four times a 
week, with chalk-talks and demonstra- 
tions for both the new and old mem- 
bers of the force. 

“After a certain period of training 
the new man is given a trial in the field, 
which will determine whether or not 
he will fit into our organization. 

“We mail out about 8,000 pieces of 
direct mail every week to the pros- 
pects listed by the salesmen or to the 
‘suspects’ who come into the show- 
rooms,” Mr. Crowen explains. 

A complete record is kept on every 
prospect to whom a mailing is made, 
and the salesman informed as to the 
time of these mailings. 

After a sale has been made, the sales- 
man calls upon the housewife, pre- 
sents her with a thermometer or a 
thimble-and-needle set, and asks in 


NEW HAVEN, Conn.—The Meter-Ice 
sales plan, introduced in Connecticut by 
Shartenberg’s, New Haven department 
store, has created interest in New 
Haven. On the first day the plan was 
in effect, Shartenberg’s disposed of 12 
refrigerators up to the middle of the 
afternoon, according to C. R. Cosby, 
supervisor of sales for the refrigeration 

The Meter-Ice sale proposition is be- 
ing offered only on cabinets retailing 
under $225. Norge, Universal, Copeland, 
and Servel are handled by Sharten- 
berg’s. Large newspaper advertisments, 
window displays, and showings on each 
floor of the store featured the promo- 
tion campaign. The plan went into ef- 
fect Oct. 8 

In addition to the main sales depart- | and other appliances were demonstrated 
ment on the fifth floor, there are one | by employes of the company. 

or more boxes on every floor, each dis- 
play having a salesman in attendance. 


HARTFORD, Conn.—Newton-Parsons 
Co., distributor for General Electric re- 
frigerators, with main offices and show- 
room in Hartford, and branches in New 
Britain and Bristol, chalked up 23 per 
cent of its quota in the first three 
weeks of the General Electric campaign. 


NEW ORLEANS — Philip Werlein, 
Ltd., Kelvinator distributor, has intro- 
duced the meter-ice plan to New Or- 
leans, by instituting a system whereby 
for 25 cents a day one may purchase 
an electric refrigerator outright. This 
includes no down payment. 


MILWAUKEE, Wis.—The electric re- 
frigeration dealers in Milwaukee ex- 
hibited at the Milwaukee Radio Show, 
Oct. 6 to 10. 


return the names of her friends who 
might be prospects. 

“In this way we are continuously get- 
ting new lists, while closing our work 
on the older prospects. 

“We advocate a canvass by the sales- 
man in the morning, his follow-ups in 
the afternoon, and his real job in clos- 
ing the sales at night. Eighty per cent 
of our sales are closed after dinner.” 

The domestic-line salesmen are paid 
on a straight 12% per cent commission 
basis, and lucrative bonuses are offered 
for making of quota and for sale of 
De Luxe models. 

‘Quick’ Contests Effective 

“We have found ‘quick’ contests to 
be very effective in bagging quotas,” 
the sales manager averred. “One con- 
test, in which special prizes are offered 
for the most sales during the last week 

in the month, has proven especially ef- 
fective. We present cash prizes solely, 
experience teaching us that merchan- 
dise awards brought only mediocre re- 

Mr. Crowen believes in newspaper ad- | 
vertising—but not merely to keep the | 
name of the product and the distribu- | 
tor before the public. Direct appeal | 
copy is carefully planned to strike the 
different markets through various types 
of mediums. 

Metropolitan papers are used for full- 
page displays directed to the landlords; 
new features in domestic models find 
a place in the copy prepared for the 
city dailies and the suburban papers; 
club and kitchenette models are adver- 
tised in club magazines. 

There are no independent retail store 
dealers for the Westinghouse line in 

One department store carries the 
Westinghouse models, but its connec- 
tion serves more as a publicity feature 
than as an actual retail outlet. 

Home Service Work 

“Refrigeration can’t be sold over the 
counter like a package of chewing 
gum,” Mr. Crowen asserts. “It has to 
be sold in the home, or sometimes by 
several visits to the home plus a trip 
to the showroom.” 

A great deal of emphasis is put upon 
home service work, it was pointed out. 
Demonstrations are held in the show- 
room every week, and many times a 
demonstration in the home by one of 
the home service workers is a vital fac- 
tor in clinching a sale, according to Mr. 

It is in the apartment house field that 
Johnson senior and junior, and Crowen 
senior and junior capitalize on their old 

Old friends, builders and apartment 
house owners, flock to their offices. Bet- 
ter than 80 per cent of their apartment 
house sales are negotiated in their 
offices. It is one case where refrigera- 
tion is sold “over the counter.” 

In addition to the selling done by 
the executives, nine contract ‘“whole- 
sale’ salesmen are employed. They 
work on a contract, receiving salaries 
fixed on a basis of individual average 


CANTON, Ohio—Advantages of elec- 
tric refrigeration on the farm were 
stressed in an exhibit viewed by more 
than 7,500 people, the feature of a 
panoramic fair, which covered more 
than 60 miles of Tuscarawas County. 
The unique stunt was sponsored by the 
Ohio Power Co. and was participated 
in by a caravan of 1,200. 

The Ohio Power Co. presented a com- 
plete commercial set-up at the end of 
the route, in a small park, where elec- 
tric refrigerators, ranges, water systems 


Almost a score of electric refrigera- 
tion units were scattered about the | 
park, indoors and outdoors where they 
could be viewed by the visitors. Every | 
unit was in operation throughout the 
day and delicacies made in the refrig- 
erators were served to those interested. 


PORTLAND, Me.—Sears, Roebuck & 
Co. has opened a retail store in a new 
three-story building in the business cen- 
ter of Portland. Coldspot electric re- 
frigerators are being handled in the 
new store, and the firm’s display oc- 
cupies a prominent position near the 
entrance on the main floor. Austin D. 
Ward is manager of refrigeration sales. 


CLEVELAND — The following new 
dealers have been appointed by the 
Cleveland Talking Machine Co., Servel 
Hermetic refrigerator distributor in the 
Cleveland = _ district: Svehla’s Music 
House, Fraiberg Radio Co., Buescher’s 

Music Store, and The Stepanker Co. 

National Champ 70 Years Old 

et = 

. wk ey “Es Pie : al | : a 

J. M. Wanner, 70-year-old champion, closes a sale. 

* * . & SSS nes 

WASHINGTON, D. C.—J. M. Wan-! won the national refrigerator retail 

ner, 70-year-old electric refrigerator sales contest of the Westinghouse Elec- 
tric and Mfg. Co. 

salesman of the Edgar Morris Sales | 
Co. here, doesn’t think business is so The grandfather-salesman has a word 
of advice for his juniors who are wait- 


Wanner, who looks 20 years younger/|ing around complaining about business 
than his age, but who is the grand-|conditions. “I make 40 to 50 calls on 
father of two girls 18 and 20 years old,! prospects a day,” he said. 



INDIANAPOLIS, Ind.—-Plans for the 
largest refrigeration campaign ever 
launched by the Indiana Electric Corp. 
have been announced by C. V. Soren- 
son, general merchandise manager, who 
will direct all activities from the In- 
dianapolis headquarters. 

Eight divisions of the company, con- 
sisting of 37 different properties in In- 
diana, will enlist in the effort which 
is to be concentrated on the Electrolux 
gas refrigerator. 

The prospectus covering the campaign 
was first shown to participating divi- 
| sions at the general sales meeting held 
|} in West Baden on Sept. 29. In brief, 
| it closely follows the Plan “C” national 
| Electrolux campaign for fall and win- 
ter selling, but has been adapted to 
meet special local conditions. 

Mr. Sorenson, together with W. E. 
Smiley, Fred W. Dopke and R. E. 
Bridges of the executive staff, has 
worked out final details for direct mail, 
window and floor display, and personal 
follow-up which leave no stones un- 
turned to get results. 

On Oct. 5, a flying squadron, com- 
posed of C. A. Spiegel, Electrolux sales 
promotion’ representative, Harry L. 
Stearns, district sales engineer, and a 
member of the executive staff from In- 
dianapolis, started a round of personal 
contacts and meetings throughout the 
division properties. First meeting was 
held in Fort Wayne, with Kokomo, La- 
fayette, Bedford, Columbus, Blooming- 

~ ton, Logan and Shelbyville next in order. 


PROVIDENCE, R. I.—George W. 
| Huntley has started the Cool-O-Matic 
| Refrigerating Co. 


with the ordinary “‘long range” finance service! 


C.1.T. Service has this distinctive feature: it 
comes to you through a full functioning C. I. T. 
office in your territory ...likely in your city. 

No dealer has to be content now with receiv- 
ing from a finance company just a bare money 
You are entitled to really effective 
cooperation where it is most needed — with 
credits and collections. 
C. 1. T. believes... call for the personal service 
of trained finance men on the ground and 
knowing local conditions. 

But these 

We attach as much importance to our credit 
and collection services as to our strictly money 
service. That is why we have brought our men 
as close to you as your telephone, and why we 
urge you fo let our nearest office serve you as 
if it were your own office, in the handling of 
all instalment detail. 

C.1.T. Refrigerator Plans cover all models of 


Abilene ~ Akron ~ Albany ~ Allentown ~ Altoona ~ Amarillo 
Asbury Park ~ Asheville — Atlanta — Augusta ~ Austin ~ Baltimore 
Bay Shore - Beaumont ~ Beckley ~ Binghamton ~- Birmingham 
Bloomington — Bluefield — Boston — Bronx — Brooklyn Buffalo~ Butte 
Camden ~ Charleston ~ Charlotte - Chicago— Cincinnati- Clarksburg 
Cleveland ~ Columbia ~ Columbus ~ Dallas ~ Davenport ~ Dayton 
Denver—Des Moines—Detroit-El Paso-Erie~Fort Wayne-Fort Worth 
Fresno ~ Glens Falls~ Grand Rapids~ Green Bay ~ Greensboro 
Greenville — Hagerstown — Harrisburg ~ Hartford ~ Hempstead 
Jamaica ~ Jamestown — Jersey City — Johnson City — Kansas City 
Kenosha~—Knoxville—Lansing —Lexington —Lincoln—Little Rock—Los 
Angeles — Louisville - Manchester ~ Memphis ~ Miami — Milwaukee 
Minneapolis — Minot ~ Montgomery — Montpelier — Mt. Vernon 
Nashville~Newark-New Haven-New Orleans— New York- Norfolk 
Oklahoma City - Omaha ~ Orlando ~ Owensboro ~ Perth Amboy 
Philadelphia— Phoenix ~ Pittsburgh — Portland, Me.~Portland, Ore. 
Poughkeepsie — Providence — Raleigh — Reading — Reno ~ Richmond 
Roanoke —Rochester~Sacramento-~ St. George- St. Lovis- Salt Lake 
City - San Antonio — San Diego ~ San Francisco ~ San Jose ~ Seattle 
Sioux Falls - South Bend ~ Spokane ~ Springfield — Spring Valley 
Stockton-Syracuse -Tampa-Toledo-Tucson—Tulsa-Utica-Washing 

ton-Wheeling -White Plains-Wichita-Wilkes-Barre -Youngstown. 

most successful 


Copenhagen ~ Havana ~ 

all approved makes. 

Chicago ~ San Francisco ~ Toronto ~ London 

Many of the country’s 
dealers use C.1.T. Service. 

Would you like to see what some of them 
have written about the part C. I. T. has had in 
building a profitable credit business? 



A Unit of 


SURPLUS OVER $90,000,000 

Subsidiary and Affiliated Operating Companies with Head Offices in New York 

- Berlin ~ Brussels ~ Paris 
San Juan, P. R. ~ Mexico City ~ Buenos Aires 

Sao Paulo ~ Sydney, Australia ~ Offices in more than 160 cities. 

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The Business Newspaper of the Refrigeration Industry 

Published Every Week by 
Also publishers of Rerriceratep Foop News (monthly) and 
the REFRIGERATION Directory (annual) 

550 Maccabees Building, Woodward Ave. and Putnam St. 
Detroit, Michigan. Telephones: Columbia 4242-4243-4244 
Subscription Rates: 

U. S. and Possessions and countries in Pan-American 
Postal Union: $2.00 per year; 3 years for $5.00 
Canada: $5.00 per year (U. S. money). 

All Other Countries: $3.00 per year; two years for $5.00 
Advertising Rates on Request 

F. M. COCKRELL, Publisher 
GeorGe F. TAUBENECK, Editor 
JoHN T. ScHaerer, Engineering Editor 
JoHN R. ApbAaMs, Assistant Editor 
Puit B. Repeker, Assistant Editor 
Freperick W. Brack, Advertising Manager 
Georce N. Conapon, Business Manager 
Member, Audit Bureau of Circulations 

Copyright 1931 by Business News Publishing Co. 

VoL. 6, No. 8, SERIAL No. 136, OcTOBER 28, 1931 

Editorial Aims of the News 

To encourage the development of the art. 
To promote ethical practices in the business. 
To foster friendly relations throughout the industry. 

To provide a clearing house for new methods and 

To broadcast the technical, commercial and personal 
news of the field. 

The Job Ahead 

IGNIFICANT indeed is the news that many 

manufacturers of electric refrigeration equip- 
ment are planning increased production schedules 
and expanded activities in 1932. 

When factory space is enlarged in times like 
these, it is an indication that the manufacturer 
not only possesses considerable confidence in his 
product and the market for it, but also that he has 
some definite plans for capturing his share of that 

This is the situation in which electric refrig- 
eration manufacturers find themselves today. They 
have confidence in their machines, and they are 
well aware of the public acceptance electric refrig- 
eration is enjoying. They also are cognizant of 
the fact that the wired-home market is less than 
20 per cent saturated. And they have plans, all 
built around a central idea, for invading that 

Paramount Idea 

During the last several weeks, convention after 
convention of distributors has been held. And one 
idea was paramount in each of those conventions: 
aggressive specialty selling methods should be 
adopted by each and every distributor of electric 

At first glance this paramount idea may seem 
so obvious that it might be wondered why any 
time need be spent in trying to sell it to dis- 
tributing organizations. Are not electric refrig- 
erators articles of specialty merchandise? And 
has not the industry’s impressive sales record been 
hung up as a result of specialty selling? 

The answer, of course, is in the affirmative. 
But a fact that is sometimes overlooked is that 
only a ridiculously small percentage of the indus- 
try’s sales outlets employ specialty selling methods, 
and that these comparatively few outlets sell the 
majority of all electric refrigerators installed. 

500 Retail Outlets 

Executives of the General Electric refrigeration 
department aver that two per cent of their retail 
outlets do 50 per cent of the company’s total busi- 
ness. Similar statements have been made by offi- 
cials of other companies. 

It can be said that about 500 retail organiza- 
tions are selling half of the industry’s output of 
electric refrigerators. Multiply that number of 
retail outlets by five and one would likely have the 
number of outlets which are doing 85 per cent of 
the total business. 

For the most part, the dealers who are included 
in this small group of outstanding organizations 

are retail stores operated by aggressive distribu- 

tors, or are independent dealers whose activities 
are closely controlled by such distributors. 



Extensive Distribution 

Side by side with these intensive distributors 
_has arisen a system of extensive distribution. To 
gain national display, refrigeration equipment 
nanufacturers have set up dealers all over the 
zountry, hoping that all would emulate the job 
veing done by the few successful organizations 
vho had run up such amazing sales figures by em- 
Jloying tested methgd@stof promotion and selling. 

Smaller comp s have been able to move an 
entire year’s production through jobbers by plac- 
ing just one or two units in the hands of each 
dealer. Thus they may have as many sales outlets 
as the giants of the industry, vet do a proportion- 
ately small business. 

This movement toward extensive distribution 
1as been aided and abetted by the desire of 
sstablished retailers of every kind and variety to 
idd a new line which was apparently very much 
in demand. 

Manufacturers Chagrined 

Dealers of this type have often been consider- 
ably disappointed because customers haven't 
rushed in to buy this supposedly popular article. 
And manufacturers, in turn, have been chagrined 
oy the tremendous turnover in their sales organ- 
izations. Within a few months their lists of dealers 
may consist largely of newcomers to their 
cespective folds. 

All this, of course, is an indication of excessive 
waste, and has led some to condemn extensive 
listribution systems altogether. That such con- 
demnation is undeserved, however, is demonstrated 
vy the records of jobbers who have seen the 
possibilities in electric refrigeration, who have 
established separate departments, and who have 
insisted on specialty selling methods. Many old 
jobbing houses have sponsored aggressive sales- 
nanship of this type for the first time in their 
zareers, and have been greatly pleased at the 

Educational Task 

Encouraged by the fact that the number of 
such aggressive sales organizations is increasing, 
ilbeit slowly, home office executives are working 
strenuously this fall to educate distributors in 
specialty sales methods, are offering special induce- 
nents for achieving high sales volumes, and are 
loing everything within their power to convert 
oxtensive distribution into the intensive variety. 

If the electric refrigeration industry is to 
continue boosting production schedules and _ in- 
creasing quotas, if the goal of one million house- 
nold refrigerators in one year is to become one- 
and-one-half million or two million, this task of 
nereasing the present small number of really 
offective sales organizations becomes all-important. 
it is the next big job ahead of the industry. 



—— National Refrigerator Manufacturers Association has 
collected monthly statistics of production, sales and 
shipments by its member companies over the course of a 
zreat many years 3efore the advent of “electric” refrig- 

eration the annual sale of household ice refrigerators by 
nembers of the association exceeded one million. It was 
zenerally considered that this represented from 75 to 80 per 

‘ent of the total volume of business in this industry. There 
has been a gradual decline in sales during the past five 
years. The figures for the 1931 season have recently been 
published by the association and show that the total sale 
this season closing Aug 
in the 1930 season. 
more largely to general economic conditions than to the 
competition of the mechanical refrigerator industry. 

The most startling thing disclosed by the statistics is 
the decline in the character of the ice refrigerators that 
have been sold this season. 
sales are of refrigerators with one inch of insulation or less. 
It is probable that this is due to the sales promotional 
methods of the furniture and department stores which con- 

tisements which have appeared this season is convincing 
evidence that the principal sales argument has been low 

quantity of goods have been placed on the market which 

| have contained one-half inch of insulation or less. 

| of such a refrigerator becomes a live prospect for a me- 
| chanical refrigerator. Progressive ice dealers are aware of 
| this condition and are meeting it by undertaking the sale 
| of high class refrigerators which are scientific in design, 
thoroughly insulated and beautiful in appearance. One 
wnanufacturer of high class ice refrigerators announces that 
its sales of this class of merchandise through ice and utility 
companies have nearly doubled during the present season.— 
Merchandising Ice, September. 

Nearly 75 per cent of the total | 

mand for cheap refrigerators with the result that a large | 


1 was about 60 per cent of the sale | 
The manufacturers attribute this decline | 

The manufacturers have had to respond to the de-| 

Such | 
refrigerators cannot give proper service and the purchaser | 


An Editor 

Stories of Interesting PLACES in the Refrigeration Industry 

New York City | 

New York City has two distinct popu- | 
lations. Each group has its own sphere | 
of interests, its own folkways, its own | 
listinctive costume, and its own alloted 

portion of the 24 hours. | 

One appears during the daylight | 
hours; the other takes possession at | 

Every morning hundreds of thou-| 
sands of the day population stream into | 
that colossal forest of steel and stone | 
which is Manhattan. 

This day force works, makes a rite | 
out of lunch, works again, and then | 
jJashes out—coat-tails streaming to | 

oromptly at 5 o’clock, and plunges into 
overstuffed rail cars which transport 
2opulation No. 1 out to suburban areas. | 

The night crew comes on more 
leisurely. It has taken more time 
to dress. No particular hurry about 
anything. Those who amble into the | 
theatres come late. Night clubs wel- 
come a procession of patrons be- 
tween midnight and breakfast. 

There is no great surge of hu- | 

manity at a specific quitting or clos- 
ing hour; no rush to get home. | 
People seem to enter the scene 
without anxiety, but leave it with 

The night population of Manhat- | 
tan streets is like a huge tree full | 
of blackbirds. 

For long periods the multitudes 
will be unbelievably quiet, like the 
flow of a great river. Then suddenly 
something will happen, and there 
will be a period of noise and excite- | 
ment and chattering. And that, in | 
turn, will die down again. 

More interesting of the two popula- | 
tions is the night crew. j 

The daylighters are more or less obvi- 
ous. They are scurrying through the | 
routine of earning bread, and scurrying | 
back home at night to the wife and) 
kiddies, to bridge and neighborhood 


The owl brigade, in contrast, has an | 
element of mystery. Stand at a corner | 
watching the top hats and the ermine 
wraps, the “doibies” and the woolen 
capes, go by—and every other face will 
present an enigma. 

Whence came this pale young man in 
tux? From a hall bedroom or a Park | 
Avenue apartment? Where is that tall, 
silver-blonde going? To a theatre dress- 
ing room, a rendezvous, or a night 
educational class? What's the story be- 
hind the erect old gentleman with the | 
bristling mustache, the frock coat, and | 
the walking stick? | 

On the surface the night crew seems | 
pleasure bent. A portion of it is. A| 
larger portion is intent on lining its | 
pockets. Many of the pleasure-seeking | 
group expect to pay the piper. Others | 
are unsuspecting. All pay. 

Out-of-towners are accustomed to 
thinking of Manhattan as a cluster 
of office buildings. It is more. It is 
a dwelling place for thousands. 

Some of the swankiest apartments 
in the world are to be found right 
in the midst of the commercial 
whirl. And some of the dingiest 
“hotels” and flop houses. 

The night population seems to live 
downtown; the day people commute. 

Although New Yorkers customarily 
think of residents of the remainder of 
these United States as boobs and bump- 
kins, they have little local pride. 

You can say almost anything you 
want about New York City to a citizen 
thereof and he won't be offended. Prob- 
ably he will agree with you. 

The reason: New Yorkers look across 
the sea. To London and Paris they go 
to ascertain what is cultural and what 
is stylish. 

Homes, hotels, apartments, theatres, 
institutions all receive foreign names 
(the skyscrapers have American nomen- 
clatures, however). 

Foreign cars cruise the avenues. Im- 

tinue to handle ice refrigerators. A perusal of the adver- | ported goods are displayed prominently | 


in merchantile windows. 
languages—French, Spanish, 
may be heard on the streets. 

Remote Asiatic or European events 
affect Wall Street. Business conversa- 
tions often veer off into foreign affairs. 
Discussions of literature, music, and the 
arts are more concerned with trans- 
atlantic developments than with move- 
ments at home. 

When Father Knickerbocker was 
a boy, the arrival of a ship was 
occasion for celebration, for it 
brought news from home, news of 
the world. 

| walk, 
| tethered 

on Wheels 

Today New York is one of the 
greatest news-producing centers of 
the world. Yet the natives retain 
the eyes-across-the-sea curiosity of 
the colonial Dutch. 

It’s a hang-over. 

New York possesses more amusements 
and distractions per square foot than 
any spot in America. The plays and 
shows (patronized heavily by out-of- 
towners), the art galleries and museums, 
the concerts and the sporting events, 
are present in greater number than in 
any other city. 

Manhattan was the original home of 
the night club, and still has more 
synthetic joy establishments than do its 

Chicago probably has as many good 

| places to dance, and Detroit can match 

speakeasy with speakeasy; but in the 
overall number of headache, heartache, 
and footache emporiums, New York is 
probably well ahead of the rest of the 

For week-end excursions, the state of 
New York offers an unrivalled variety 
of attractions. Mountains: the Catskills 
and Laurentians. Seashore: the At- 
lantic. Lakes: Erie, Ontario, Champlain, 
and George. Wide-open spot: Saratoga. 
Wilds: Long Island. 

Within a few hours one can leave the 
world’s most artificial habitat and be 
immersed in natural beauty. 

New York City is restless, ever- 
changing, nervous, swift-moving. It 
is abrupt and ill-mannered, yet is 
good-natured and has a sense of 

It changes dress and face with the 
seasons. You can’t go there once 
and see it all. Come back a month 
later—or the next day!—and it’s 
all different. 

* + * 

Greencastle, Ind. 
The Hoosier village spirit reposes in 
its own body at Greencastle. 
Overhanging rows of old shade trees, 
rolling dirt streets, cinder paths inter- 

| rupted by short stretches of brick side- 

sagging frame dwellings, cows 
in backyards, woodsheds, a 
public square, and bedraggled store- 
fronts which have the appearance of 
perpetual rainy weather—-Greencastle in 

De Pauw university, a mellow old 
school with an admixture of doddering 
old buildings and efficient new struc- 
tures, of puttering relicts of classical 
seminars and young educators on the 
make, is Greencastle’s chief institution 
and main topic of conversation. 

Kampus-kut klothes, undecorous rites 
and rowdyism—which have disappeared 
from the campuses of larger universi- 
ties, thanks to the ridiculing of Holly- 
wood—still thrive in Greencastle. 

Letters from 

Sales Figures 

George Patterson, Inc. 
Florida Theater Bldg. 
St. Petersburg, Fla. 

Oct. 12, 1931. 

The Exectric REFRIGERATION News, Mer- 
chandising Section, of Oct. 7, gives the 
total sales to quota, on the first page, 
of five southern states in the south- 
western division of the Electric Refrig- 
eration Bureau of the National Elec- 
tric Light Association. 

Will you give us the same statistics 
and figures for the southeastern divi- 
sion, which includes Florida? We would 
appreciate this information. 


Change in Officers 

George C. Beckwith Co. 

The most untimely 
George C. Beckwith, founder of this 
business, occasions the statement on 
our part that the company which bears 
his name will continue to carry on and 
the following newly elected officers 
pledge themselves to the continuation 
of the same high standards that have 
always marked the conduct of this con- 

death of Mr. 

R. C. CoLMAN, 


Vice President & Treasurer, 
W. H., 



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Radio Music Spurs Dry-Zero Workers 

To New Production Records 

CHICAGO—Above the monotonous rumble and hum of factory | 
machinery rise the plaintive notes of a saxophone and the synco- 

pated beat of a dance orchestra. The flying fingers of scores of 
girls along the production lines seem to flash even faster than be- 

fore with an easy, effortless efficiency. 

In their movements is no 

sign of straining hurry, yet every few weeks one of these groups 

of girls breaks a production record far@ 
beyond the maximum thought possible | 

a year ago. 
The answer is radio plus music— 

_ Perfects System 

preferably dance music. The scene is 
the Chicago plant of the Dry-Zero Corp., 
where the introduction of radio music 

has solved a once puzzling production 

and labor cost problem so thoroughly 

that radio has become an integral part 
of the production machinery. 

In the three months following instal- 
lation of a radio set and loud speakers, 

production per employe increased an 

average of 14 per cent, according to 
Harvey Lindsay, president of the com- 

pany, who as an engineer has watched 

this experiment in production psychol- 

ogy with keen interest. 
14% Production Increase 

“The thing this radio has done is hard 
to believe,” he says, “but the production 
figures are indisputable. An increase 
of 14 per cent in the work turned out 
by each employe cannot be attributed 
to coincidence, and the radio is respon- 
sible for it as the following analysis 

“Last autumn we were faced with the 
necessity of expanding production to 
fill rapidly increasing orders. We also 
needed to reduce to a certain level the 
item of labor cost. The Dry-Zero Corp. 
manufactures thermal insulating mate- 
rial used in household and commercial 
refrigerators, trucks for transporting 
perishable foods, railroad refrigerator 
cars and airplane cabins. Because of 
the wide variety of shapes and sizes 
of insulation required by the refrig- 
erating industry, we long ago deter- 
mined that certain operations can be 
done more economically by hand than 
»y machine. 

Operations by Girls 

“Most of these hand operations are 
performed by girls who become highly 
skilled at their work. Last autumn, 
however, we found they had apparently 
reached a maximum daily output. 
Nevertheless, to increase production and 
reduce our Jabor cost, it was essential 
that we obtain more output per employe 
or add new production lines and pos- 
sibly reduce wages. Of course, we want- 
ed to avoid both the latter. 

“Certain improvements in production 
line methods and equipment were made 
by A. L. Clements, general superintend- 
ent of the company. These increased 
production per operator to a definite 
degree, but not enough to meet either 
output or labor cost requirements. Pro- 
duction records showed that our girl 
employes worked at a constant and sat- 
isfactory speed during the first three 
hours of the morning and the first three 
hours of the afternoon, but that in the 
remainder of each period there was a 
sharp drop in output,” Mr. Lindsay says. 

Production Curve Leveled 

“It became apparent to us that if 
these late morning and afternoon de- 
clines could be eliminated and the pro- 
duction curve thus leveled out, the 
plant’s capacity could be brought to a 
satisfactory point and the proper labor 
cost reached. Our problem was to ac- 
omplish this. 

“In planning to speed up operations 
ve had set up a bonus system based on 

Dry-Zero superintendent who finds 
radio music aids production. 

in production toward the end of the 
day. He could credit this change to 
nothing but the radio. 

Mr. Clements then began a series of 
experiments. The radio was turned on 
| for half an hour at the end of the morn- 

ing and for a similar period in the after- 
|noon. Production improved. Then vari- 
ous other time intervals were tried. 
Finally the plant’s output reached a 
peak when the radio was operated from 
10:30 to 12.00 in the morning and from 
3:30 to 5:00 in the afternoon. 

The former lag in production during 
these periods was completely eliminated 
and sometimes these hours showed the 
best output for the day. Since then 
there has been but one change in this 
schedule. That is the additional opera- 
tion of the radio during the first half 
hour of the morning to overcome inertia 
{in beginning the day’s work. 

Work Easy, Monotonous 

Mr. Clements believes that the par- 
ticular type of work done by the girls 
offers an explanation for the radio’s 
success. The work is, first of all, easy 
and yet monotonous. It requires speed 
and some skill, but little strength. 
Therefore, he thinks, muscular fatigue 
probably has nothing to do with the 
slackening of productiveness late in the 
morning and the afternoon. “More like- 
ly repetition of the same operation 
hour after hour causes a dulling of in- 
| terest and consequent’ sluggishness 
which the radio serves to eliminate,” 
he says. 

Inquiry among some of the fore- 
women and veteran operators indicates 
that comparatively little thought and 
only automatic attention are needed to 
perform properly the operations, which 
may be closely compared to package 
| wrapping except that each girl per- 
{forms only one phase of the wrapping 

‘n arbitrary but reasonable labor cost. | 

‘his system had a marked effect and | 
speed | 

reatly increased production 
vhile maintaining the high quality of 
vork. However, it failed to bring about 
he needed increase in production per 
/perator until after the installation of 
the radio,” he stated. 

Cost Never Exceeded 

Within a week after the radio had 
been installed, the predetermined cost 
once been exceeded. The bonus system 
is liberal and bonuses increase in ex- 

‘ct proportion as the labor cost per 

square foot drops below the set level. | 

ut, while Mr. Clements feels this sys- 
tem is now doing its share to hold pro- 
duction at the proper level, he is cer- 
tain that without the radio’s help this 
level would not have been attained. 

_The radio idea was suggested to 
lements by an assistant, not as a spe- 
cific solution, but as a means of im- 
proving employe morale and thus per- 

haps indirectly helping to solve the pro- | 

duction problem. The original inten- 
ion was to furnish plant employes with 
radio programs during the lunch period 
when nearly all of them patronized the 
employe-operated commissary in our 
plant. This was done. 

A short time later several of the 
workers requested that the radio be 
permitted to run during the final half 
hour of work in the afternoon. With 
some doubt as to the wisdom of this, 
Mr. Clements assented. Keeping aclose 
check to be sure the music had no un- 
toward effect he soon noted an increase 

reached and since then has not / 

Builds Employe Morale 
The radio, in addition to directly in- 

| creasing production, has also become a | 
powerful employe morale builder, Dry- | 

|Zero men _ believe. Labor turnover, 
never high, has been reduced consider- 
ably, according to Mr. Clements. “New 
employes coming into the plant seem 
to learn their work more quickly and 
| to become speedily imbued with real in- 
| terest in their jobs and the Dry-Zero 
| organization. Comments of new em- 
| ployes hired recently indicate that the 
| plant is achieving a reputation as a 
| ‘good place to work’,” he says. 

| This reputation, he believes, is help- 
|ing to attract the best type of girl 
| workers. “This is an important factor 
because certain qualities in workers are 
particularly desirable and it is advan- 
tageous to have as broad a range of 
| applicants to choose from as possible. 
| To be successful, girls must have quick, 
| alert muscular reactions, but, because 
| of the monotony, they must not be too 
imaginative. Speed and steadiness are | 
both essential,” he points out. 

“Summing up,” says Mr. Lindsay, “the 
radio has accomplished a number of | 
things. It has increased our plant’s 
total production capacity by at least 
14 per cent. It has reduced our labor 
cost per square foot by 8 per cent. It 
|has reduced labor turnover and im- 
proved employe morale. Although we 
have installed additional production 
lines to keep pace with increasing busi- 
ness, at least one further line would 
be needed if the radio had not come to 
our aid.” 

_ | 
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A.M. PM. 
------ Before Radio Installation 
After Installation 
The curve above shows how the production per workman increased 
with the provision of radio music along Dry-Zero production lines. 
ms ans 
SKE ™ ee Pate | 
f Determined Cost Line wi | 
5% en 



Operator Labor Cost 
per sqft per operator 

Ap a ai 

& — 

ae a > 2 

vet a $ S 
RS < | 



Unit costs were definitely reduced when Dry-Zero workers speeded up 

in response to the cheerful strains of radio music. 

Latest Patents Issued 
In Refrigeration Field 


(Concluded from Last Issue) 

1,826,372. FLUID COOLER. Charles C. 
Spreen, Detroit, Mich., assignor to Kelvina- 
tor Corporation, Detroit, Mich., a Corpora- 
tion of Michigan. Filed Nov. 1, 1926. Serial 
No. 145,411. 1 Claim. (Cl. 62—4.) 

In a fluid cooler, a heat insulated recep- 
tacle, a fluid outlet casing secured exteriorly 

| of a wall of said receptacle, a fluid conduit 
|} in said receptacle connected to said outlet 

casing, refrigerant expansion tubing of me- 
chanical refrigerating apparatus interiorly 
of said conduit, and a thermostat within 
said outlet casing for controlling the oper- 
ation of the refrigerating apparatus, said 
thermostat being directly responsive to the 
temperature of the fluid in said outlet 


INGS. Charles C. Spreen, Detroit, Mich. 
Filed Dec. 30, 1926. Serial No. 157,937. 1 
Claim, (Cl. 286—11.) 

In a journal bearing seal, the combina- 
tion of a casing, bearings within said cas- 
ing, a shaft journaled within said bearings, 
spaced resilient disks sealed to said shaft, 
annular members secured to said _ disks, 
bearing rings attached to the outer faces 

| of said annular members and bearing upon 

said casing, and a spring disposed inter- 
mediate said annular members and adapted 
to seat thereon for exerting a _ thrust 

1,826,374. REFRIGERATION. Charles C. 

| Spreen, Detroit, Mich., assignor to Kelvina- 

| No. 

tor Corporation, Detroit, Mich., a Corpora- 
tion of Michigan. Filed Feb. 21, 1927. Serial 
169,759. 10 Claims. (Cl. 62—95.) 

2. A refrigerant cooling unit comprising a 
heat absorbing means having a_ recess 
formed interiorly thereof a_ refrigerant 
vaporizer disposed within the recess the 
exterior walls of the vaporizer contacting 
intimately with the walls of the recess 
means for controlling the admission of re- 
frigerant to the vaporizer, and conduits 

| operatively associated with the vaporizer for 
supplying refrigerant thereto and withdraw- | 
ing refrigerant therefrom, said vaporizer be- | 

| atively 

| Said 

| surrounding said 

ing removable from the recess while oper- 
connected to the refrigerant con- 

bert C. Schickler, Cleveland, Ohio, assignor 
to Edmund E. Allyne, Cleveland, Ohio. Filed 
Nov. 15, 1926. Serial No. 148,501. 7 Claims 
(Cl. 62--118.) 

5. Refrigerating 
mittent absorption type 
absorber, a condenser, 

apparatus of the inter- 

and an evaporator 

connected in operative cycle, liquid sea:ing | 

the gas in its proper 
course through said apparatus during the 
several cycles of operation, and means in 
apparatus, normally ineffective upon 
the flow of the various agents therein, for 
maintaining the effectiveness of said liquid 
sealing means in spite of previous inversion 
of the apparatus. 

means for directing 

Detroit, Mich. Filed Mar. 21, 1929. Serial 
No. 348,698. 4 Claims. (Cl. 230—206.) 

1. lu a refrigeration apparatus, a gas com- 
pressor having a gas and oil discharge open- 
ing, a cup-shaped valve for said opening, 
a stop member adapted to limit the opening 
movement of said valve, and an enclosure 
valve and providing a 

including a still-| 

| compressor, 

chamber for receiving gas and oil from said 
said closure being constructed 

| a} ‘ 
to permit gas to discharge from said | 
chamber and to deflect oil into said cup- 
shaped valve, whereby said valve may be | 
cushioned against said stop member during | 

opening movement. 

1,826,540. CONDENSER. Harry C. Hayes, | 
Detroit, Mich., assignor to General Neces- | 
sities Corporation, Detroit, Mich., a Cor- | 
poration of Michigan. Filed May 4, 1927. | 
Serial No. 188,832. Renewed Aug. 24, 1931. 4 | 
Claims. (Cl. 257—32.) 

1. In combination, a refrigerant coil for 
use as a condenser, a reservoir connected | 
therewith for collecting the condenser re- | 
frigerant from said coil, and a cooling fluid | 
pipe passing into and located within said | 
reservoir and thence passing through the 
interior of the refrigerant gas coil. 


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For refrigerators 
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George 8. Bright Co. 

Refrigerating Engineers and Architects 

2615 12th St., Detroit, Mich. 

| requirements. 

Trained Men Available 

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Placement Bureau. We have competent, trained 
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With or without experience. No charce 

to the men or to you. Write, phone or wire 

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Placement Division 
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Dept. 25,101 



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Howard Lewis says: ‘We are all starting 

During the last two years, 
about something. 

(Continued from Page 1, Column 4) 
| Speculation for profit. Mass production, as such, 
must be controlled and regulated. 

Wells wipes YOU, as traders, off the map, leav- 

controlled products of our factory. 

| The Legion votes for beer, and a million words 
‘tell us, pro and con, the effects on agriculture, 
| with a billion increase in value. . . 

| Real estate bonds and their possible eligibility 
/as security to make for rediscountable paper at 
_the Federal Reserve Banks . 

| Al Capone 
| of whiskey for the winter season . 

Plenty of Business News 

the federal decision—and the price. 

everybody has been wrong 

Most of us wrong about everything, 
when it comes to economics, finances, international 
relationships and, last but not least, the stock market. 

the intestines. Symptoms—a very run down condi- 

We must eliminate all forms of! tion, which may last for some time, followed by 

terrific temperatures, which, if the patient’s heart 
| will carry him through, runs a six weeks’ cycle, and 
then, either a relapse, running the same cycle, 

ing you as economic slot machines, dropping out With ad possibility of a second relapse, but here is 
when punched, the regulated and internationally the point. 

_Self-curative Disease 

| Typhoid fever is self-curative. You either live 

or die. Medicine can do nothing for you. Science 
can contribute nothing. The one variable is nurs- 
ing. The personal, intimate, hour-to-hour care that 
/you get from your nurse or nurses. Whether the 
mortality rate is 10 per cent or 50 per cent, is en- 
tirely a matter of nursing. The world has typhoid 
|fever. Nations have it, industries have it, in- 
‘dividual businesses have it. You have it, and we 
have it, and what is most important, your cus- 

Tariffs in America, and elsewhere. We started tomers have it. 

‘it, but it is now mostly elsewhere. 

| Let us face facts, gentlemen. There is no eco- 

China and Japan in Manchuria—The price of | , omic pill, no financial shot in the arm, no going 


silk in America, and increased wheat sales to) off into silence with Mr. Gandhi that is going to 

|China to feed her army . . 

cure us. Typhoid fever is self-curative. It runs 

| Gandhi and his loin cloth—and the future of its own cycle. Whether we live or die is up to the 
cotton piece goods in India. What an opportunity kind of nursing we get. 

/was missed by the advertising agency profession | 

when they did not officially challenge Gandhi to Hallucinations 

public debate on “Simplicity vs. Things,” as the | 

I could go on indefinitely. The world is full 
of business news. Headline stuff, but here is the 

er of human happiness. . . 
at How to say something helpful— 

| At this point, let me justify myself as a medi- 
cal authority on typhoid. First, I spent three 
months in a hospital, and five months in bed, and 
_ proved to my own satisfaction that you can have 
_typhoid fever and live. I know about relapses; 

and the dependability you've been looking for. The 
Penn Type B Room Thermostat, with its convenient 

box, or for outside mounting, use Type L with one 

adjusting lever, may be mounted on the inside of the | 

| During the last two years, everybody has been |] can tell you just how long six weeks really is; 
wrong about something. Most of us wrong about | know all about nursing, and the part it plays, for 
everything, when it comes to economics, politics, awhile I kept four very active. 

of several styles of bulbs. 
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@ For the convenience of subscribers, ELectric REFRIGERATION 
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Electric Refrigeration News 
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‘finances, international relationships and, last but) 

not least, the stock market. There is one consola- 
tion: We are all starting at scratch again. Start- 
_ing at scratch to rearrange our prejudices. All 

completely shattered. 

Something to Worship 

I think the trouble with many of us today is 
_that we are hunting around for something to tie 
to, something to believe in and worship, some- 
thing to work to. 
ing, if the world goes off the gold basis. Witness 
England, with a pound worth 75 per cent, and 
Germany and Australia and Russia, with old 

values completely wiped out—billions of worth- | 

less securities. 

To come to our own case, what good is a fac- 
tory without orders? What good is a warehouse 
full of things, without orders? Or a retail store 
without people coming in to buy? 

How to say something that is helpful. Have 
you noticed that the wise men of Europe are say- 
ing that business recovery waits on America, and 
the wise men of America talk about Europe, South 
America and China? There seems to be an uncon- 
scious spirit of intellectually passing the buck. 

Case of Typhoid Fever 

The Japs blame the Chinese, and the Chinese 
blame the Japs, and the League of Nations talks 
it over and asks the United States to join. The 
Big Powers send the same notes, and then they 
want the Little Powers to do likewise, and, in the 

she is, life goes on just the same, and five years 
from now, whether the mortality rate is 10 per 
cent or 50 per cent, there will be a civilization 
there and business will be done, and this present 
situation will only be a chapter in a history book. 
That brings me to what I want to say to you: 

I humbly suggest that we diagnose the world 
and our own affairs as a case of “bacillus typhosus 
eberth gaffky.” What do you gentlemen know 
about typhoid fever? 


PO er Se Sa TR aren ey Laneey * Meee NS 
pS i Es ae Sal aera ial Ma 


Money, as money, means noth-| 

MEE CRE eal ce Baul eg EN MR ia. gat i o-  e 
er Eee tee eee Wee 

I can tell you in detail how real hallucinations 
_can be, and how they can stay with you for weeks— 
| punching nurses eyes out, diving head first through 
| windows, dashing up and down hospital corridors, 
with 90 per cent of the hospital staff in pursuit, 
were then to me real things. As real as the 60- 
day moratorium is a fact today to the business 
-men of Brazil; or as real as a bank failure to a 
| depositor who needs his money to pay his grocery 
| bill. 

My disease cured itself in time. I rode through 
the party because of the nursing I got. Nurses 
came and went. The pace I set was evidently too 
'strenuous. One nurse stuck it through—a red- 
headed one. To her goes the credit. 

Five Elements in Nursing 

The other day I checked up with the doctor 
who helped the nurse, in fact I checked with two 
doctors, and asked them what elements in nursing 
counted most in typhoid. The answer was: first— 
feeding; second—keep the patient’s point of view 
right; third—elimination; fourth—temperature 
and air; fifth—watch the heart. 

To carry my typhoid analogy further, the 
world in general and America in particular have 
enough doctors and health authorities—I now re- 
fer to economists and politicians. All they can do 
is help to keep the patient from getting other com- 
plications. What we need is nurses, for the day 
and night shift. Localized nursing, and that is 
your job and mine. 

Cannot Hurry the Cycle 

meantime, Manchuria is Manchuria and, weak as 

Here is the bed, and here is the patient, and 
the time is now, and our mortality rate is going 
to be either 50 per cent or 10 per cent, depending 
on what you and I do about it. It is no good to 
call in the doctor—he could not help if he came. 
The disease is self-curative—it takes time, six 
weeks, and then a relapse maybe and possibly an- 
other. You cannot hurry the cycle. All you can 
do by nursing is change the mortality rate from 
50 per cent to 10 per cent, and that is a large con- 

A germ disease, attacking | tribution. Since we must all be business nurses, 


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at scratch to rearrange our prejudices’ 

For two years refrigeration has proved a healthful and 
strengthening ration for middle-aged as well as youth- 
ful retail outlets, easy to digest, full of vitamins and 
calories. Like ice cream—a cold subject, but palatable. | 

let us talk about nursing, not economics and poli- is abnormal. He must feel your courage, the sure- 
ties. -ness of your own approach to his problem. What- 

First: Feeding, to-wit, sales. The patient must ever you do, do not become panicky. If your pa- 
eat, even if we force him a spoonful at a time. Busi- | tient jumps out of bed because of service, remem- 
ness must have orders or it dies. We change the ber he is multiplying his difficulties a hundredfold. 
diet, ten times a day we put something in the A pin prick to a man with a temperature feels like 
stomach, nutritive, easily digested, a balanced | a major operation without novocaine. 
ration. The more care and skill in preparation in 
the kitchen, the more the patient will take. Every Follow the Book | 
day the good dietitian checks up to see if there is Be a stoic, and, as the English say, “carry on.” | 
anything special that the patient would like—is| Here is where the nurse who faces the nasty, | 
the patient strong enough to take more solid smelly facts of the situation, recognizing the time 
foods? What about your customers? Are you element, which cannot be changed or hurried, and 
checking their merchandising menu in this period yet is brave and cheerful, will in nine cases out of | 
of so-called depression ? ten, carry the patient through. 

° It takes three years to become a graduate | 
A Healthful Ration trained nurse, but, fortunately, today any good | 

For two years refrigeration has proved a business man can become a practical nurse who | 
healthful and strengthening ration for middle- | will take the refrigeration merchandising course, 
aged as well as youthful retail outlets, easy to di- | using the Leonard text books for feeding and san- 
gest, full of vitamins and calories. Like ice cream itation, and will stand by his patients night and» 
—a cold subject, but palatable. I know patients | day, doing the next things next, with no complaint | 
who are living exclusively on refrigeration and | on the lips or fear in the heart. 
riding through this typhoid cycle. 

With most of your Leonard customers, gentle- Marry the Nurse 
men, the first thing you must do is change their, Typhoid nursing is not a romantic or colorful 
daily schedule. Take them off stodgy, over-the-| job. Neither is business today. It is the opposite— 
counter merchandising, and give them a little beef | tiring, and at times sordid. A series of endless 
extract of specialty selling, the kind of selling that | days with complaining patients. But in the inti- | 
goes out and sees satisfied users of other things macy of the nursing, the fact that life is stripped | 
and suggests a Leonard. Spoonful by spoonful, | to bare essentials, a resulting close relationship | 
account by account, you add this beef extract diet.| is established between patient and nurse, which | 
Need I go further with this illustration? changes a 50 per cent mortality rate to 10 per cent. | 
° Two things happen. Typhoid patients, not al- 
Concentrated Salesmanship ready committed, marry their A any Anyway, 

The food of a well man is not that of a typhoid | the nurse has a friend for life. And second, the 
patient. The selling and merchandising of nor- | patient comes out re-made, seemingly re-born, with | 
maley is not the selling of today. Concentrated | all organs re-vitalized, literally with a new lease | 
things, potent things, spoonful by spoonful, if you| on active life. If your patient is your customer, | 
have to hold the patient’s nose and spill it down ' what more can you desire ? 
his throat. | . . ' 

Your salesmen will make splendid hospital or- | Ref rigeration—A Good Diet 
derlies. Train them to help grab the patients by | I do not know whether the world is still in the 
the nose while you pour life-giving nourishment | first, or the second, or possibly the third cycle of 
down feverish throats. Some people have typhoid | typhoid fever. I do know that I have, personally, | 
and do not know it. They are what are called car- _three or four patients that I am nursing, and each | 
riers. They are your most dangerous cases. They patient is in a different stage of the cycle. Two. 
have to be cleaned up first. Put all your suspects | of them are developing complications, because the | 
on this intensive diet. Take no chances. International Sanitary Commission put in the 

Second: the patient’s viewpoint. When the | wrong equipment. 
bacillus typhosus eberth gaffky have taken hold, You won’t have that trouble here in America. | 
then comes the temperature. The strain on the|]I am not worried. The refrigeration business, in 
heart is terrific, and the patient has hallucinations. all departments, has stood up during the last two 
He himself does not know he is crazy. Unless you years surprisingly well. It has proved a merchan- 
ire experienced, he may fool you, his arguments dising diet that the general public has been hungry 
ire so logical, his conversations so normal. for, palatable and cooling. Refrigeration dealers 

- who have had the benefit of good nursing have 
Watch Inventory Congestion established health records that make life insurance 

He should be home, he tells you. He should actuaries jump for joy. 
not be taking the sales diet that you are giving Please, refrigeration, in these mad times, is 
him. You should appoint no other dealers in his not a money-making miracle, but, like proper food 
territory. He is not interested in apartment in the hands of a good nurse, it is helping pull 
house sales or builders’ sales. The disease has many a typhoid patient through. 
exaggerated an inborn superiority complex. Your 
salesmen can tell him nothing. The temperature Keep Your Courage 
‘n the room does not please him, to-wit, your ad- Gentlemen, in terms of your local problem, let 
vertising and sales promotion. He either wants me recapitulate. Watch the food—sales. Watch 
too much, or not enough. the patient’s viewpoint. Give him plenty of fresh 

Watch out for inventory congestion. You may air, but keep him out of competitive advertising 
find the intestinal tract full of slow-moving mer- drafts. Watch elimination—inventory control. 
chandise, while the heart—finances—is working Watch the heart action—finances—and the red 
overtime. There are not enough red corpuscles— corpuscles—the accounts receivable—in the blood 
accounts receivable—in the blood stream to sup- stream. Shirk your job, pass the buck, lose your 
ply all the organs simultaneously. nerve, stop feeding, and you kill the patient. Keep 

A flushed and feverish face, and cold feet. This your courage, hang on, and recognize that this is 
symptom is often found with older retail outlets your contribution to improving world conditions, 
where merchandising tradition takes the place of @nd the odds are ten to one that you will pull your 
constructive planning, and intellectual hardening patient through, re-made and re-vitalized. 
of the arteries has already set in. That, gentlemen, is my newspaper headline, 

Do not be harsh with your patient, but be firm. and my business story, a home-town story, a story | 
It is not a time for logic—remember your patient of your home town and mine. | 







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Little Stories of Interesting 
In the Refrigeration Industry 


Little Stories 

of Interesting 

In the Refrigeration Industry 

Friendly Lions 

Whoever was responsible for the as- 
sembling of so many notables at the 
“friendship dinner” of the Conference 
of Major Industries held at the Wal- 
dorf-Astoria in New York City last 
Wednesday night must have been a 
lion-tamer of the first rank. 

Just glance over the list of generals 
of industry, military and _ aviation 
heroes, statesmen, financiers and educa- 
tors who are named in the story on the 
conference beginning on page 1. 

Ever see anything like it? Neither 
have we, nor had Harry Woodburn 
Chase, president of the University of 
Illinois, who has been sitting at speak- 
ers’ tables for many, many years. 

Behind long tables ranged in four as- 
cending tiers, the lions sat conversing 
affably, enjoying “Oscar’s” dinner, try- 
ing to figure out just what it was all 

A few of them made speeches, talk- 
ing vaguely about friendship, and coop- 
eration and international brotherhood, 

Some who did not speak were intro- 
duced and eulogized competently by 
Thomas E. Wilson, chairman of the 

plan committee of the Institute of | 

American Meat Packers. 
AD ok * 

Owen D. Young 

In amateur theatrical contests, win- 
ners are usually judged by the loudness 

and duration of the applause they re- | 


Utilizing that criterion, we would say | 

that Owen D. Young, chairman of the 
board of the General Electric Co., was 
the most popular man present at the 

When he was introduced he _ stood, 
very tall and gaunt and straight and 
sober, while Chairman Wilson read the 
Young encomium. At the conclusion 
he turned and bowed—and smiled. 

That smile was the spark which 
touched off the detonation of hand- | 

Mr. Young has the gift of doing 
extraordinary things with an ordi- 
nary manner. His entrustment with 
complex and involved situations has 
not changed his simple, unaffected 

He has large dark eyes, which 
look at one directly and with a glow 
of interest. Dark hair, parted in 
the middle and rapidly departing, 
crowns his well-modelled head. 

His height is unusual; one might 
expect him to be a commanding type 
because of it, but he isn’t. Unob- 
trusiveness seems to be an art with 
him. He seems anes in repose. 

As the various domestic and import- 
ed lions marched in and took their 
places at the banked tables, there were 
few who did not exchange 
with Mr. Young. 

Since international finance and diplo-| 

macy, as well as the General Electric 
Co., claim his services, Mr. Young has 
become one of the most noted of in-| 
ternational figures. 

He is, in an extraordinary 
man of the world. 

* cl 
. . 
Electrical Giants 

Gerard Swope, short, heavy, 
sive, shaggy-browed, was seated imme- 
diately behind and above Mr. Young. 

Because of the national attention re- 
ceived by his plan for 
dustry through trade associations 
equipped with governmental teeth, Mr. 
Swope was the object of considerable 
long-distance scrutinization. 

At another tab'e sat A. W. 
son, chairman of the board of the West- 
inghouse Electric and Mfg. Co. 
nervously energetic, he seemed the most 
vivacious man in his group. 

Matthew S. Sloan, dark, young, stern- 
looking president of the New York Edi- 
son Co., was there, as was S. Z. Mitch- 
ell, chairman of the board of the Elec- 
tric Bond and Share Co. 

sense, a 

Employer of 100,000 men, and 
head of the largest electrical man- 
ufacturing concern in Europe, Dr. 
Carl S. von Siemens, president of 
Siemens & Halske, Germany, made 
the most optimistic speech of the 
encouraging conference. 

He sees an increasing market (his 
own words) for “lamps, refrigera- 
tors, and other appliances.” 

Dr. von Siemens is a_ kindly, un- 
pressed old German with short gray 
hair and a mustache, narrowed eyes 

and a pronounced accent. 

When speaking he stands on one foot, | 
crosses the other and leans on the “pul- 
pit.” Off-stage he is fully as informal 
as when occupying the spotlight 

Ford of France 

Banding of the world’s automobile 
manufacturers in an export union was 
advocated by Andre Citroen, “the Ford 
of France.” 

Organized to batter down tariff walls 
in countries which make and buy few 
motor cars, this international corpora- 
ion would consign a large share of its 
profits to the building of hard roads in 

service stations, and to advertising. 

M. Citroen indicated that other indus- 
tries which are faced with knotty ex- 
port problems (as is the refrigeration 
industry) might make use of the same 

Another of his sunburst ideas is that 
automobiles should be taxed progres- 
sively according to their ages, penaliz- 
ing the man who thinks the old bus 
will “do” for one more year. 

The successful automobile dealer 
is fundamentally a buyer, declares 

Most dealer failures are caused 
by paying too much for used cars 


impres- | 

controlling in- | 

Robert- | 

Alert, | 

taken in trade. 

The _ present lull in the demand for 

these countries, to the establishment of 

By George F. Taubeneck 

“I'll stay with whichever one keeps | 
the auto.” 


Harbord of RCA 

All of the speakers at the confer- 

ford another war. Even the generals. 

Maj. Gen. James G. Harbord, chair- | 
man of the board, Radio Corp. of Amer- 
ica, declared that war is “no longer an 
efficient instrument of foreign policy.” 

Brisk and soldierly from jutting chin 
to polished boot tops, Gen. Harbord sub- 
stituted for Gen. Pershing on the pro- 

His sentiments were ably and long- 
windedly seconded by Field Marshal Sir 
William Robertson, who joined the Brit- 
ish army as a private in 1877 (and 
hence has seen much fighting), and who 
averred that no participant in the 
World War ever wanted to see another. 

* *¢ @ 


| Statesmen 

| A most favorable impression was 
| made by the German ambassador to the 
| United States, Friedrich Wilhelm von 
| oan und Gaffron. 

Clean-cut, young-looking, idealistic, 
| speaking crystal-clear English, his ex- 
temporaneous talk was the most sin- 
|cere expression of the evening. 

ence agreed that the world couldn’t af- 

| pressive face reveal the 
charge of energy within him. 


| _ Sir Arthur Whitten Brown who, with 
John Alcock, completed the first non- 
stop aiplane flight across the Atlantic 
(June, 1919, to be historical), brought 

tion business this year in dollars and 

“At the risk of making myself clear, 
what I am driving at is some idea of 
the total volume of sales during 1931, 
projected for the end of the year. I 
need this yesterday so your paper will 
be marked for both ‘accuracy’ and 

his nine- year-old son across from Eng- | speed.” 

Sir Arthur is a “reg’lar fellow.” 

foundland to Lisbon, Portugal, via the 
Azores. The plane was directed by | 
Commander A. C. Read. 

Small indeed is Commander Read. His 
weight would put little strain on any | 

x * * 

Footprints on the Sands 

of Time 

Adolph S. Ochs, the Knoxville, Tenn., 
newsboy who rose to become publisher 
of America’s leading newspaper, The 
New York Times, is a bulging, bushy- 
haired figure with hedge-row eyebrows 
and an Einstein forehead. He can look 
extremely happy at times. 

| Charles M. Schwab is a heavy, square- 

shouldered, square-headed, and square- | 

| gazing man. 

Ghinkemune Bury ‘Old Man Blaom’ 

“Old Man Gloom” was assassinated and buried by salesmen of the Ahrens Refrigerator Co., Oklahoma 
General Electric distributor, in a peritical remy held in connection with the national G. E. sales compengn. 

automobiles has spurred euporimneatal 
workers in research laboratories on to | 
almost furious activity, M. Citroen ob- | 

From the midnight oil these engi- 
neers have been burning, several me- 

chanical improvements have been dis- 
tilled which, the French manufacturer 
believes, will lead directly to renewed de- 
| mand for motor cars. 
Among these improvements he 
| the following: 

Front wheel drive 

Motor in the rear. 

“Floating power.” 

Free wheeling. 

Independent wheel suspension. 
| Better springing and road-holding. 


| Better starting, clutching and break- 
ing equipments. 

More robust and more comfortable 
bodies, insulated against engine noise, 
| Vibration, heat and odors. 

* 4 * 
‘Mama, Papa, Auto 

The small, bald, nervous, highly 
imaginative M. Citroen believes 
in getting 'em young. It is his am- 
bition to replace every toy soldier 
with a toy automobile. 

Annually he sells more than 200,- 
000 toy motor cars—some demount- 
able, some _ battery-driven — for 
Christmas and New Year’s gifts. 

Thus, he not only _ inculcates 
in children a familiarity with, and 
desire for, the automobile, but helps 
to eradicate the glamour and glory 
of war. 

First three words all babies 
should be taught to say, thinks M. 
Citroen, are “mama, papa, auto.” 

That a family should try to get along 
with just one car is unthinkable, he 
maintains. In proof he waggles his 
finger and relates the story of the child 
of parents who had just been divorced. 

When asked with which of the par- 
ents he would like to live, the child re- 

Startlingly trash were the words of | 
Yukio Ozaki, Japanese envoy—without | 
| portfolio. 

If the Manchurian flame bursts into 
a conflagration, Occidental nations will 
have nobody to blame but themselves, 
he pointed out. 

Until Western nations began pry- 
ing open the Japanese lid, the Nip- 
ponese were content to raise flowers 
and burn incense, Ozaki declared. 

And so long as Japan was peace- 
ful, it could not gain recognition as 
a third-rate power. 

But after adopting the systems 
employed by the British navy and 
the German army, and after whip- 
ping the two largest countries on 
the globe, Japan was treated with 

Also present were Vittorio Orlando, 
whose massive, white head helped frame 
the Versailles treaty when he was Prime 
Minister of Italy, and tall, 
Dr. Wilhelm Cuno, chairman of the 
board of the Hamburg-American Line 

and former chancellor of Germany. 
> * * 

Wings over the Sea 

A quartet of trans-Atlantic flyers 
graced the elevated guest tables at the 
“friendship” dinner—-Eckener, Byrd, 
Brown, and Read. 

Dr. Hugo Eckener, commander of the 
Graf Zeppelin, has made more air trips 
across the Atlantic than any other man. 
Since 1909 he has been identified with 
the aviation industry. Stuffy, emotion- 
less, chin-tufted, he looks just like his 

Very much different is Rear Ad- 
miral Richard Evelyn Byrd, con- 
queror of the North and South 
Poles and the Atlantic, by air, in 
three years. 

Trim as a college basketball play- 
er, his animated movements and ex- 

handsome | 

onrvied, ie looks ‘ “fit,” “ad 

| T. W. Lamont, Morgan partner, has 
a strong nose, laughing eyes, and a mo- 
| bile mouth. Like Sir Arthur Whitten 
| Brown and Dr. Cuno, Mr. Lamont seems 
the “jolly good fellow” type. 
| Harry Woodburn Chase, university 
president recently purloined from North 
| Carolina by Illinois, is an outstanding | 
/example of that liberal, 
of educator which is replacing the old | 
hellfire-and-brimstone hot-gospeller who | 
used to stump the country in search of 

He is tall, white-haired, 
talks very little. 

unruffled, and 

In contrast is the unendingly 
loquacious, fuming and sputtering 
and droning Nicholas Murray But- 
ler, president of Columbia, who is 
the type of speaker at whom Harpo 
Marx would make a wry face and 
slink out of the room. 

At the dinner Wednesday night 
Dr. Butler was, as he often is, 
windy and tiresome. 

Bill Myers 

Impeccably dressed, well 

land with him to attend the conference. 

From another: 
“We do appreciate your taking the 

In the Spring of 1919 the navy plane time to be with us and we know that 
| NC-4 crossed the Atlantic from New- | you are a man with a message. 

the writer is not prone to gulp gullible 
goo, we feel that most of your audience 
will absorb great quantities of vigor- 
ous arm-waving and enthusiastic breath 
about the future. 

“We have put you on our program as 

the chief piece of resistance for the 

banquet. Our only regret is that we 
can’t add something after your name, 
| like F. R. G. S. or B. S. O., and equip 
you with luxuriant whiskers, which at- 
tributes every one seems normally to 
expect of a person of your extinguished 

“The writer and other writers in our 
organization will be busier than the 
proverbial, one-armed paper hanger, but 
we will be looking for you with both 

| eyes and ears open some time Friday. 

“Just clip the coupon below and we 
will send you further details.” 
* * x 

Honi Soit Qui Mal y 

| with us in Dayton— 


And another: 

“We were mighty happy to have you 
the Gem City, ac- 
cording to our mayor, if I may digress. 
I love to digress. You gathered, of 
course, that Ohio is the Buckeye State, 
too. The U. S. we might add, is the 

| Cock-eyed Country. 

| about? 

“Let’s see, what were we talking 
Oh, yes. The views you ex- 

| pressed on refrigeration certainly were 

of interest to our men. One went so 
far as to positively state that he was 

‘certain that in the light of all the facts 

that so many times more refrigeration 
would be sold in 1932 than in Abyssinia. 

“Your psychology was startling. If 
I may get off my subject again, the 
doctrine that people are definitely at- 
tracted or repelled, fell on fertile ears. 
One of our men, a bandy-legged hombre 
from the Rio Grande, said that in his 
country people either have sex appeal 
or halitosis. 

“Anyway, it was mighty sweet of you 
to jump on the cars and come to our 
banquet. It added a dash, a bouquet, a 
fine air The customers got an added 
kick, even those who were slightly in- 
undated at the moment. 

“How can we express the gratitude 
of a nation, a free people? I’m all con- 
fused—my tongue is wrapped around 

| my eye tooth and I can’t see what I’m 
| Saying. 

“Adios, Morituri salutabamir. Honey 

| swat key molly pop. Detroit est mort, 



vive Detroit.” 

* ¢€ *€ 


free-rein type | 

Bill Seroy, Pacific Coast representa- 
tive (also president of the Zorite Mfg. 
Co.), convulsed the Mayflower jobbers 
Thursday night with his Chinese stories. 

If you should shut your eyes when 
Bill spins one of his quaint little dia- 
lect yarns, you could believe it is Wun 
Bum Lung himself chattering away. On 

!the other hand, you would miss the 

William M. Myers, treasurer and mer- | 

|}chandising manager, has a sense of 
humor combined with a gift o’ gab 
|which make the Valve despairingly 
| envious. 

His letters to friends are howlers. At 
the risk of being sued for breach of 
copyright, or plagiarism, or 
tion, or something (which doesn’t worry 
us at all), we'd like to quote a few 
paragraphs from a letter we received 
| recently from this clever gentleman: 

all wisest. Could you possibly wave 
your wand like the Electrolux magician 


indiscre- | 

“In our hour of need we turn to the | 

' and produce for your humble subscriber | 

a series of figures? 

“What I would ike is something con- 
sisting of an arrangement of Arabic 

,to another that they would indicate 
what the best minds consider will be 
the totai volume of domestic refrigera- 

numerals so placed with relation one | 

Seroy gestures, which are worth seeing. 

W. J. Mundhenk, New England May- 
flower representative, is a good example 
of a very young man in a responsible 
position—a situation duplicated many 
times in this young and growing in- 

Mundhenk's sincerity and earnestness 
shine out of his face like glory out of 
the eyes of a girl in love. 

Another earnest and_ industrious 
young man in the Mayflower organiza- 
tion is W. S. Legler, who assists Mr. 
Myers in the direction of sales promo- 
tion activities. 

Mundhenk is tall and blonde, Legler 
is not so tall and is dark. Both have 
curly hair and an obliging manner. 

J. E. Saum, Mayflower contact man, is 
a born “greeter.” Put him in a strange 

| town on Monday, and on Tuesday he 

will be exchanging pleasantries with 
half the people he meets on the street, 
his employers say. 

When talking about the neighbor- 
liness and informality of the Trupar 
executive staff we should mention 
R. J. Lawrence, manager of the 
commercial department. 

Mr. Lawrence is a kindly, be- 
nevolent gentleman who is well into 
the prime of life. 

Trupar men are counting heavily 
on the future of commercial refrig- 
eration, and none is more enthu- 
siastic than Mr. Lawrence. 

—_ ao at 


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NN NEWS, OCTOBER 28, 1931 


Preliminary Listing of Trade Names for 1932 Directory 

Important Notice 
To Manufacturers 

The following index of TRADE 
NAMES used in the refrigeration in- 
dustry is the first list of its kind ever 

This preliminary listing for the 1932 
cludes trade names of domestic and 
commercial refrigerating systems, do- 
mestic and commercial cabinets, parts, 
materials, supplies and accessories. 

All manufacturers whose trade 
names appear in this listing have fur- 
nished information by answering a 

naires were sent to all companies man- | 
| Athermos: 

ufacturing the above mentioned prod- 

issued by ELECTRIC} 


Manufacturers whose trade names | 

are NOT listed are invited to send in- 

formation at once, since the index will | 

be published in the 1932 REFRIGERA- 

TION DIRECTORY to be issued in. 

book form early in January. 


Ace: hard rubber products. 

American Hard Rubber Co. 

11 Mercer St., New York, N. Y. 
A. C. F.: insulated truck body, 



Car and Foundry Co. 
30 Church St., New York, N. Y. 
Acme Quality: lacquer, enamel, paint. 
Acme Whitehead & Color Work. 
8250 St. Aubin Ave., Detroit, Mich. 
Acorn Made: commercial cabinets. 
Acorn Opalite-Metal Specialties 
1052 W. Monroe St., Chicago, 
Acoustimat: insulation. 
Union Fibre Sales Co., Winona, 
Agathon: sheet steel. 
Republic Steel Corp., Youngstown, 

Co., Ine 



Airecoolator: room cooler. 

Smoot Holman Co. 

320 N. Damask, Inglewood, Calif. 
Airectifier: air conditioning system. 

Audiffren Refrigerating Machine Co. 

285 Madison Ave., New York, N. Y. 
Air-O-Cel: insulation. 

Air-O-Cel, Inc. 

10-216 General Motors Bldg., Detroit, Mich. 
Airtite: domestic cabinet. 

Rhinelander Refrigerator Co. 

Rhinelander, Wis. 
Ajax: rubber products. 

Vulcanized Rubber Co., The 

251 Fourth Ave., New York, N. Y. 
Albatross: domestic cabinet. 

Albatross Steel Furniture Co., 

West Los Angeles, Calif. 
Alco: valve, control. 

Alco Valve Co., Inc. 

2628 Big Bend Blvd., St. Louis, Mo. 
Alfol: insulation. 

Alfol Insulation Co. 

3104 Chrysler Bldg., New York, N. Y 


All-Cold: commercial cabinets. 

Holcomb & Hoke Mfg. Co. 

1545 Van Buren St., Indianapolis, Ind 
Allen: water cooler. 

Allen Filter Co., The 

31 S. St. Clair St., Toledo, Ohio 
Allen-Bradley: switch, motor control. 
Allen-Bradley Co. 

1326 S. Second St., Milwaukee, Wis. 
All-Syze: bottle cooler. 

S. and 8S. Products Co., Lima, Ohio 
All-White Knight: soda fountain 

I.night Soda Fountain Co. 

2701 N. Kildare Ave., Chicago, III 

Aluminol: cooling unit. 
Aluminol Products Corp., The 
1276 W. Third St., Cleveland, 

Ambrac: metal. 

American Brass Co., Waterbury, Conn 
American: cooling unit 
American Radiator Co., Industrial Division 

816 S. Michigan Ave., Chicago, III 
\merican: thermometer. 

Consolidated Ashcroft Hancock Co., In 

11 Elias St., Bridgeport, Conn 
\merican Beauty: soda fountain 

American Show Case & Mfg. Co 

5235 Grand River, Detroit, Mich 
Anaconda: metal. 

American Brass Co., Waterbury, C 
Anco: ice cream freezer. 

Anco Freezer Corp. 

5600 Euclid Ave., Cleveland, 
Anheuser-Busch: commercial 
‘ulated truck body. 

Anheuser-Busch, Inc. 

Truck Body Division, St. 
Ansul: sulphur dioxide. 

Ansul Chemical Co., Marinette, 
Apex: electric refrigerator 

Apex Electrical Mfg. Co. 

1067 E. 152nd St., Cleveland, Ohiv 
Apex: valve, regulator. 

Apex Regulator Co. 

Division of Fisher Governor Cv 

Marshalltown, Iowa. 

Apollo Chrom: metal. 

Apollo Metals Co., LaSalle, Ill 
Arborite: insulation. 

Wood-Fibre* Board Corp., The 

51 E. 42nd St., New York, N. Y 
Arcade: hardware. 

Arcade Mfg. Co., Freeport, Ill 
Arco: enamel, patching material 

Arco Co., The 

7301 Bessemer Ave., Cleveland 
Arctic-Air: electric refrigerator 

Domestic Industries, Inc. 

282 N. Diamond St., Mansfield 
Arctic: commercial cabinets. 

Buyer’s Door & Mfg. Co, Ltd. 

374 Pacific Ave., Toronto, Ont., Canada. 
Aristo-Craft: hardware. 

Winters & Crampton Mfg. Ce 

Grandville, Mich 



cabinets, in- 

Louis, Mo 




a ,  _— j 
Se? Ae ne ns 

Armco: iron and steel sheets. 
American Rolling Mill Co., The 
Curtis St., Middletown, Ohio. 
Armco: insulating paper. 
Rogers Paper Mfg. Co. 
Hartford Rd., South Manchester, Conn. 
Armorak: insulation. 
Keasbey, Robert A. Co. 
141 W. 19th St., New York, N. Y. 
Armor Plate: ice cream cabinet lid. 
Ward, H. H., Co. 
Fourth and Engle Sts., Chester, Pa. 
Armstrong's: insulation. 
Armstrong Cork & Insulation Co. 
917 Concord St., Lancaster, Pa. 
Arrow Head: piston. 
Arrow Head Steel Products Co. 
1101 Stinson Blvd., Minneapolis, 
Artic: methyl chloride. 
Roessler & Hasslacher Chemical Co., Inc. | 
Buffalo Ave. and Chemical Rd. 
Niagara Falls, N. Y. 
Arti-Cold: electric refrigerator. 
Modern Refrigeration Co. 
21 Florida Ave., Belleville, Ill. 
Arti-Matic: insulated truck body. } 
York-Hoover Body Corp., York, Pa. 
Ashcroft American: gauge. 
Consolidated Ashcroft Hancock Co., Ine. 
11 Elias St., Bridgeport, Conn. 
commercial cabinets. 
Gurney Refrigerator Co., Fon du Lac, Wis. | 
Atherton: commercial cabinets. 
Atherton, F. A., Co. 
54 Commercial St., 
Attwood: hardware, fittings. 
Attwood Brass Works, Ine. 
Front Ave. at Sixth St., N. W. 
Grand Rapids, Mich. 



Worcester, Mass 

Audiffren: refrigerating system. 
Audiffren Refrigerating Machine Co. 
285 Madison Ave., New York, N. Y. 

Automatic: electric refrigerator. 
Modern Refrigeration Co. 

Belleville, Il 


Bakelite: laminated, molded products. 
Bakelite Corp. 
247 Park Ave., New York, N. Y. 
Baker: refrigerating system. 
Baker Ice Machine Co., Inc. 
1518 Evans St., Omaha, Nebr. 
Baker-IceElect: refrigerating system. 
Baker Ice Machine Co., Ine. 
1518 Evans St., Omaha, Nebr 
Balsam Wool: insulation. 
Wood Conversion Co. 
360 N. Michigan Ave., Chicags, III. 
Barcelona: insulation. 
Air-O-Cel, Ine. 
10-216 General Motors Bldg., Detroit, 
Barnet: domestic cabinet. 
Renfrew Refrigerator Co., Ltd. 
Elizabeth St., Renfrew, Ont., Canada. 
Barostat: valve. 
Barostat Co. 
c/o Jackson & Moreland Co. 
Park Square Bldg., Boston, Mass. 
Beauty: commercial cabinets. 
Cincinnati Butchers’ Supply Corp., The 
1972 Central Ave., Cincinnati, Ohio. 
Beco Wares: utensil. 
Bellaire Enamel Co., 
Bellaire, Ohio. 
Belden: electric cord, 
Belden Mfg. Co. 
4647 W. Van Buren St., Chicago, Il. 
Belding-Hall: electric refrigerator, domestic 
and commercial cabinets. | 
Belding-Hall Co., Belding, Mich. 
Bestov: aerator. 
Cherry-Burrell Corp. 
427 W. Randolph St., Chicago, Il 
Bliss: refrigerating system. 
Bliss, E. W., Co., Salem, 
Bodine: motor. 
Bodine Electric Co 
2254 W. Ohio St., Chicago, Ill 
Bohn: electric refrigerator. 
Bohn Refrigerator Co. 
1350 University Ave., St. Paul, Minn 
Bonderite: rustproofing compound 
Parker Rust Proof Co. 
2177 E. Milwaukee Ave., 
Bosley’s: gasket 
Bosley, D. W., Co. 
1901 Carroll Ave., 
Bower: bearing. 
Bower Roller Bearing Cu 
3040 Hart Ave., Detroit, Mich 
Bower Brand: ammonia. 
Bower, Henry, Chemical Mfg. Co 
29th and Gray’s Ferry Rd 
Philadelphia, Pa. 
Bozman: commercial cabinets 
Bozman, R. H., & Bros., Ine 

21 Florida Ave., 





Detroit, Mich 

Chicago, Il 


1046 Granby St., Baltimore, 
Brantford: commercial cabinets 
Ruddy Mfg. Co., Ltd 

St., Brantford, Ont., Canada 
Brenner: electric refrigerator, domestic 
commercial refrigerating systems 

Brenner, Alphonse Co., Inc. 

1229 Texas Ave., Shreveport, Lua 
Bridgeport: condenser, bellows, float 

Bridgeport Brass Co., Bridgeport, Conn 
Stratton: gasoline engine 

Briggs & Stratton Corp 

2711 N. 13th St., Milwaukee, Wis 
Brine-O-Meter: testing instrument 

Edelmann, E., & Co. 

2332 Logan Blvd., Chicago, Il) 
Brown: thermometer, gauge 

Brown Instrument Co., The 

Wayne and Roberts Aves 

Philadelphia, Pa. 
Brunner: compressor 

Brunner Mfg. Co. 

Broad and Gilbert Sts 
Buffalo: pump. 

Buffalo Pumps, Inc. 

19) Broadway, Buffalo, N. Y. 
Buhring: water filter, purifier 

Buhring Water Purifying Co 

40 Murray St., New York, N. Y 
Bundy: tubing. 

Bundy Tubing Co 

1815 Bellevue Ave., Detruit, 
Bundyweld: steel tubing 

Bundy Tubing Co. 


Briggs & 

Utica, N. ¥ 


1815 Bellevue Ave., Detruit, Mich 
Bush: cooling unit, condenser 

Bush Mfg. Co. 

100 Wellington St., Hartford, Conn 
Butler: brine tank. 

Butler Mfg. Co 

13th and Eastern Ave, Kansas City, Mo 

| Caleo: 


Cabranette: domestic cabinet. 

Cabranette Corp. 

Calumet and Holliday Sts. 

Michigan City, Ind. 

Cadillac: electric refrigerator. 

Central Machine Co. 

1050 Mt. Elliott Ave., Detroit, Mich. 
Calci-Chlor-o-Meter: testing instrument. 

Edelmann, E., & Co. 

2332 Logan Blvd., Chicago, IIl. 
sulphur dioxide. 

Calco Chemical Co., Ine., 

Bound Brook, N. J. 
Campbell: commercial cabinets. 

Campbell Refrigerator Co. 

3208 W. Auer Ave., Milwaukee, Wis. 
Canton: electric refrigerator, domestic 
commercial refrigerating systems. 

Canton Refrigerators, Inc. 


250 W. 49th St., New York, N. Y. 
| Carbondale: refrigerating system. 
Carbondale Machine Co., Carbondale, 
Carbonice: solid COx. 
Solid Carbonic Co. Ltd., The 

122 E. 42nd St., New York, N. Y 
Carrier: room cooler. 

Carrier-Lyle Corp. 

850 Frelinghuysen Ave., 
Carrier Brunswick-Kroeschell: 

Brunswick-Kroeschell Co. 

New Brunswick, N. J. 

Newark, N. 


J. Trumbull Electric Mfg. Co. 2 

, Columbian-Made: refrigerator pan, dish. 

| Columbian Enameling & Stamping Co 
Beech St., Terre Haute, Ind. 

| Columbus: display case. 

Columbus Show Case Co., The 

826 Fifth Ave., Columbus, Ohio. 
Commonwealth: fittings. 

Commonweakth Brass Corp. 

5835 Commonwealth Ave., Detroit, Mich. 
| Consolidated: soda fountain, ice cream cabi 
Inc. | net, bottle cooler, insulated truck body 
| Consolidated Equipment Corp. 

Greenville, Mich. 
Cooper-Bessemer: compressor, gas 

Cooper-Bessemer Corp., The 

, Chadwick & Carr: commercial cabinets. 
Chadwick & Carr Co. 
North and Cross Sts., Boston, Mass. 
Challenge: porcelain sheet, lining. 
Challenge Stamping & Porcelain Co. | 
Grand Haven, Mich. 
Champion: commercial cabinets. 
St. Louis Butchers Supply Co. 
1545 N. 15th St., St. Louis, Mo. 
Champion: ice cream freezer. 
Champion Line Machinery, 
128 W. 3ist St., New York, N. Y. 
| Chase: tubing. 
| Chase Brass & Copper Co., Ine. 
rs 3 St. ? , : 
| 36 regia St., Waterbury, Conn | Mt. Vernon, Ohio. 
Chilledare: electric refrigerator, domestic | Copeland: electric refrigerator, domestic and 
| and commercial refrigerating systems. | commercial refrigerating systems. 
| Potter Refrigerator Corp. | Copeland Products, Inc. 
332 Cass Ave., Mt. Clemens, Mich. 
Cordley: water, beverage coolers. 
Cordley & Hayes, 
145 Hudson St., New York, N. Y. 
| Corinco: insulation. 


| 4101 N. Ninth St., Portland, Ore. 
| Chillomatic: display case, ice cream cabinet. 
| Grand Rapids Store Equipment Corp. 
| 1545 Madison Ave., Grand Rapids, Mich. 

Chilly Boy: commercial cabinets. 

Pa. Sanders Butcher Supply Co. Cork Insulation Co., Ine. 
2601 Michigan Ave., Detroit, Mich. 154 Nassau St., New York, N. Y. 
| Chilrite: electric refrigerator. CP: refrigerating system, room cooler. 
| Narragansett Machine Co. Creamery Package Mfg. Co., The 
Vale St., Pawtucket, R. I. 1248 W. Washington Blvd, Chicago, III 

| Cream City Ware: refrigerator dish, pan 

Geuder, Paeschke & Frey Co. 

. 15th St., and W. St. Paul Ave. 
Milwaukee, Wis. 

Cruse: commercial cabinets. 
Cruse Refrigerator Co., Inc. 
1720 Mellwood Ave., Louisville, 

Circle T: starter, switch, relay 

Plainville, Conn. 

Cir-Cul-Air: commercial cabinets. 
Cir-Cul-Air Refrigerator Corp. 
3909 Broadway, St. Louis, Mo. 



Carroll: thermometer, gauge. iad —_" hone ‘ 
Carroll Glass Instrument Co Cleveland: cooling unit. | Crystal: domestic cabinet, display case. 
nage gale — pod . Cleveland Evaporator Co., The | Crystal Refrigerator Co., Fremont, Nebr 
Philadel hia Pa s 6400 Breakwater Ave., Cleveland, Ohiv. : 

Cia en oe a eaieidaia | Coldak: compressor, cooling unit. D 

as +4 : Yr, Ss gulators. en “‘s entiiinn oO : : 

Cash, A. W., Valve Mfg. Co. | ye — a yoo tos — Daniels: milk cooler. 
600 N. Water St., Decatur, II. } F ee +. See Daniels, Sam, Mfg. Co., Ine. 

Cavalier: hcntnis nave ,;, | Colossus: felt. Hardwick, Vt. 
avalier: electric refrigerator, domestic | Shades James 1.. & Co. Pa shag cen: et 

cabinet. 7 : ‘ avis: : 

157 W. Austin Ave., Chicago, III. Tacoma Millwork Supply Co. 

Tennessee Furniture Corp. 

Chattanooga, Tenn. 
Celotex: insulation. 

Celotex Co., The 

919 N. Michigan Ave., Chicago, IIL. 
Century: motor. 

Century Electric Co. 

1806 Pine St., St. Louis, Mo. 

3001 Alaska Ave., Tacoma, Wash. 

Cold Storage: domestic and commercial | 

| cabinets. | Day and Night: water cooler. 
Eau Claire Cold Storage Corp. Day & Night Water Heater Co., Ltd. 
Eau Claire, Wis. 2320 E. 8th St., Los Angeles, Calif. 

ia hinds “tric ; . ' | Dayton: belting, pulley. 

G : electric 2 é : 
Omen: Sees Suerigenator Dayton Rubber Mfg. Co., Dayton, Ohio. 

Trupar Mfg. Co. 
140 Davis Ave., Dayton, Ohio. 


in the 


to buy or to influence the pu 

formation before worth while 

once, but many times during 

Give Buyers the Fact 

Your best opportunity will 
advertisement in the 1932 Di 
a catalog of your products. 
When a buyer wants informat 

plete information, Give him 

to place his order with you 

he wants to do business. 
free listings. 

1932. W 

space ar 



You want to reach the men who are in a position 

ucts. The 1932 ReEericeration Direcrory provides 

you an economical means of putting buying in- 

decide that yours is the company with which 

Your advertisement will be indexed under your 



550 Maccabees Bldg. 


rehase of your prod- 

prospects not only 

the year, 

5 At Exceptionally Low Cost 

be to make your By using space in the Direcrory, you get your 
catalog printed and distributed at exceptionally 

And because of the reference vaiue 

RECTORY virtually 
low cost, 

Lene tee watts comi- of the Direcrory, your catalog will always be 
the facts he needs at hand, readily available. 

The Direcrory will be representative of the 


miss this opportunity to tell how your products 

or, at Jeast, to 

refrigeration industry. will not want to 

can effect economy, improve efficiency and make 

for bigger profits. 

lose December 15, 1931. Billings after January |. 
rite today for information about circulation, cost of 
vd. if vou wish, assistance in the preparation of copy. 

Publishers of 

Detroit, Mich. 

$ 4° ger. ¥ 7 
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Prelimi Listi f Trade N for 1932 Direct 
; (Continued from Page 18, Column 5) , Forest Fleece: insulated shipping container. ; Honor-Bilt: soda fountain. , Koldaire: commercial cabinets. | Detroit Metal Specialty Corp. 
My Dayton: electric refrigerator. Forest Wadding Co., Inc. | Holderle Bros., Inc. Rotman, H., & Co. : 1651 Beard Ave., Detroit, Mich. 
i Dayton Refrigeration Corp., The 185 Devonshire St., Boston, Mass. | $39 Exchange St., Rochester, N. Y. 185 Camden St., Newark, N. J. | Metalite: ice cube tray. 
520 Kiser St., Dayton, Ohio. Frantz: water, beverage coolers. Hoosier: ice cube tray, defrosting pan. Kolder-Electric: electric refrigerator. Metalite Mfg. Co. 
4 Defco: crank shaft, connecting rod. Frantz Refrigeration Co. Hoosier Lamp & Stamping Corp. Modern Refrigeration Co. , 1315 S. Maple Ave., Los Angeles, Calif. 
: | Detroit Forging Co. 212 Penn St., Reading, Pa. Read and Morgan Aves., Evansville, Ind. | 21 Florida Ave., Belleville, Ill. MeterMatic: electric refrigerator. 
i. 3564 Toledo Ave., Detroit, Mich. Freezortray : ice cream freezer. | Howe: refrigerating system. | Koldstream: water, beverage coolers. Automatic Refrigerator Corp. 
' Delco: motor. Howes, S. M., Co. Howe Ice Machine Co. | Cordley & Hayes. 221 N. LaSalle St., Chicago, Ill. 
Delco Products Corp. 511 Medford St., Boston, Mass. | 2825 Montrose Ave., Chicago, III. 145 Hudson St., New York, N. Y. Michigan Metal 
329 E. First St., Dayton, Ohio. French: tubing. | Hussmann: commercial cabinets. Kool Kase: display case. Great Lakes Steel Corp. 
Detroit: air conditioner. American Brass Co., The | Allied Store Utilities Co. Smoot Holman Co. Tecumseh Rd., Ecorse, Mich. 
Handy Governor Corp. Waterbury, Conn. | Hussmann Refrigerator Division. 320 N. Damask, Inglewood, Calif. Milbourn: commercial cabinets. 
3925 W. Fort St., Detroit, Mich. Frick: refrigerating system. | 2401 N. Leffingwell, Ave., St. Louis, Mo. | Kompo-Kork: insulation. | Milbourn Mfg. Co. 
: ta rs aa at oe Frick Co. | Hydron: bellows. | Korfund Co., Inc., The 1107 Center St., Lansing, Mich. 
é ceca a al cabinets, insulated/ ww Main St., Waynesboro, Pa. | Clifford Mfg. Co. | 4815 32nd Place, Long Island City, N. Y.| Millerbilt: insulated truck body. 
Drayer & Hanson, Inc. | Friedrich: commercial cabinets. 564 E. First St., South Boston, Mass. | Korfund: insulation. Miller, A. C., & Co. ; 
1 738 E. Pico St., Los Angeles, Calif. Friedrich, Ed. Hydro-Thermal Grids: cooling unit. | Korfund Co., Inc., The ” ee | 17 Courtland St., N. E., Atlanta, Ga. 
| Diamond Brand: commercial cabinets. 1117 E. Commerce St., San Antonio, Tex. American Engineering Co. | 4815 32nd Place, Long Island City, N. Y. | Milwaukee: refrigerating system. 
i Valade Refrigerator Corp. | Frigid: soda fountain. | 2420 Aramingo Ave., Philadelphia, Pa. Korkseal: waterproofing material. | Milwaukee Steam Appliance Co. 
i 6560 Mack Ave., Detroit, Mich. | Pechman Store Equipment Co., Inc. | Lewis Asphalt Engineering Corp. 1819 S. 71st St., Milwaukee, Wis. 
: Diceler: compressor. 211 W. 19th St., New York, N. Y. I 30 Church St., New York, N. Y. Minneapolis-Honeywell: Control. 
Deissler Machine Co. Frigidaire: electric refrigerator, domestic Kramer: condenser. | Minneapolis-Honeywell Regulator Co 
31 N. Mercer St., Greenville, Pa. end commercial refrigerating systems. | Iceaire: electric refrigerator. Trenton Auto Radiator Works. 2747 Fourth Ave., S., Minneapolis, Minn. 
Dico: bottle cooler. Frigidaire Corp., Dayton, Ohio. Iceaire Corp., Durand, Mich. Trenton, N. J. Mitycold: electric refrigerator. 
Delaware Industries Co. Frigidcase: commercial cabinets. | Ice-Berg: electric refrigerator, domestic and | Krodeproof: asphalt. Mitycold Corp. 
45 Lake St., Delaware, Ohio. Frigidcase, 1737 N. Paulina St., Chicago, Ill. | commercial refrigerating systems. | Lewis Asphalt Engineering Corp. 839 Society for Savings Bldg. 
Dilecto K-4: fibre strip. Frig-O-Matic: electric refrigerator. Iceberg Mfg. Co. | 380 Church St., New York, N. Y. Cleveland, Ohio. 
Continental-Diamond Fibre Co. Frig-O-Matic, Ltd. 58 Main St., Gardner, Mass. Kulair: compressor, cooling unit. Modern: electric refrigerator. 
3208 Palmolive Bldg., Chicago, Ill 135 Nelson St., Brantford, Ont., Canada. | Icemaster: electric refrigerator. Kulair Corp. Modern Refrigeration Co 
Direct-Flo: water cooler, | Friguator: display case. | Yeemaster Co. 1428 S. Penn Square, Philadelphia, Pa. 21 Florida Ave., Belleville, IIl. 
Taylor, Halsey W., Co., Warren, Ohio. Marinette Show Case Co., Marinette, Wis. 114 Hale St., Haverhill, Mass. | Kultrol: cooling unit. Mod-Var: refrigerator finish. 
Double Seal: piston ring. Froskist: water cooler, beverage vending | Ice-O-Matic: electric refrigerator, domestic Kulair Corp. , Grand Rapids Varnish Corp. 
Double Seal Ring Co. machine. } and commercial refrigerating systems. | 1428 S. Penn Square, Philadelphia, Pa. 565 Godfrey Ave., S. W. 
2065 Montgomery St., Ft. Worth, Tex. Consolidated Engineering, Ltd. | Williams Oil-O-Matic Heating Corp. KVP: waxed paper. Grand Rapids, Mich. 
Downing: commercial cabinets. 2146 E. 25th St., Los Angeles, Calif. } 1201 E. Bell, Bloomington, III. Kalamazoo Vegetable Parchment Co. | Mohawk: electric refrigerator. 
Downing Mfg. Co., Downing, Wis. Frostair: electric refrigerator. | Ideal: motor. Parchment, Mich. All American Mohawk Corp. 
Dryden: ice cream cabinet parts. Rose, J., & Co., Ince. Ideal Electric & Mfg. Co., The | North Tonawanda, N. Y. 
Dryden Rubber Co. 615 W. 59th St., New York, N. Y. E. First and Oak Sts., Mansfield, Ohio. L Monel Metal. ’ a 
1014 S. Kildare Ave., Chicago, III. Froz-el: commercial cabinets. | Igloo: cabinet. International Nickel Co., Inc., The 
Dry-Ice: solid CO». Weber Showcase & Fixture Co., Inc. Copeman Laboratories Co., Inc. Larkin coils: cvuoling unit. 67 Wall St., New York, N.Y. 
Dryice Corp. of America. 5700 Avalon Blvd., Los Angeles, Calif. 212 Smith St., Flint, Mich. Larkin-Warren Refrigerating Corp. Monroe: refrigerating system. : 
52 Vanderbilt Ave., New York, N. Y. Fry's: refrigerator dish. Ilg-Kold: air conditioning systems. 519 Fair St., S. E., Atlanta, Ga. Monroe Refrigeration Engineering Co 
“Dep-Eeld”: commercial cabinets, Fry, H. C., Glass Co., Rochester, Pa. | Ilg Electric Ventilating Co. Lata Balsa Wood: insulation. Brockport, N. Y. 
“Dry-Kold"” Refrigerator Co., The Fulflo: valve, pump. | 2850 N. Crawford Ave., Chicago, Ill. | Balsa Wood Co. Motoco: thermometer. ; ; 
Niles, Mich. Fulflo Specialties Co., Blanchester, Ohio. | Illinois Automatic: domestic cabinet. | 158 Pioneer St., Brooklyn, N. Y. Moto Meter Gauge & Equipment Corp. 
Dry-Sys: air conditioning, drying oven. Fyberoid: insulating paper. Illinois Refrigerator Sales Co. | Lectrik-Ice: electric refrigerator. 449 Hamilton St., Toledo, Ohio. 
Drying Systems, Ine. Wilmington Fibre Specialty Co. | Morrison, Il. | Uniflow Mfg. Co. M-R-C: bearing. ; 
1800 Foster Ave., Chicago, IIL. Wilmington, Del. | Indestructo: electric cord. | E. Lake Rd., Erie, Pa. Marlin-Rockwell Corp. 
Dry Zero: insulation. National Electric Products Corp. | Leland: motor. Gurney Ball Bearing Lge ‘ 
Dry Zero Corp G 1110 Fulton Bldg., Pittsburgh, Pa. Leland Electric Co., The on Chandler St., Jamestown, N. 
Merchandise Mart, Chicago, Ill. | Inloid: door strip. | 1501 Webster St., Dayton, Ohio. M & S: insulation. 
Du-flex: ice cube tray. Garey: hardware. Inland Mfg. Co. ; | Leonard electric: electric refrigerator. Mitchell & Smith, “ bit 
Inland Mfg. Co. Garden City Plating & Mfg. Co. Coleman Ave., Dayton, Ohio. Leonard Refrigerator Co. |} 9469 Copeland Ave., Detroit, Mich 
Coleman Ave., Dayton, Ohio. 1430 S. Talman Ave., Chicago, II] Insulite: insulation. 14260 Plymouth Rd., Detroit, Mich. | Mueller: regulator, strainer 
Du Pont: gasket material. General Electric: electric refrigerator, do-| Insulite Co, The | Lessenhop: insulated shipping container. Mueller Co., Decatur, Ill 
Du Pont, E. I., de Nemours & Co mestic and commercial refrigerating systems. | 737 Conway Bldg., Chicago, III. | Lessenhop, G. F., & Sons. Mullins: cooling unit 
Fairfield, Conn. General Electric Co. International: filter. | Lincoln, Nebr. Mullins Mfg. Co., Depot St., Salem, Ohio 
Durabilt: ite cream cabinet. 530 Hanna Bldg., Cleveland, Ohio. International Filter Co. ; | Lewis Humitrol: humidity control. Multiflex: bellows. ; ; ms 
Saha Ludwig Co., Ine. Gertner: bottle cooler. 59 E. Van Buren St., Chicago, Ill. | Lewis Air Conditioners, Inc. Bishop & Babcock Sales ( o., The 
21 Bayard St., Sharon Hill, Pa Gertner Mfg. Co., The International: electric refrigerator, domestic | 829 Second Ave., S., Minneapolis, Minn 4901 Hamilton Ave., N. E 
Durez: fibre products, hardware. 137 W. Second St., Cincinnati, Ohio. and commercial refrigerating systems. Lig-O-Nier: commercial cabinets. | Cleveland, Ohio. 
; General Plastics, Inc. Gibson: electric refrigerator, domestic and International Oil Heating Co. Allied Store Utilities Co. | M-W: insulated shipping container 
} Walck Rd., North Tonawanda, N. Y. commercial cabinets. | 3800 Park Ave., St. Louis, Mo. | Lig-O-Nier Refrigerator Division Montgomery-Washburn Co, 
‘ Durkee-Atwood: belting. Gibson Refrigerator Co., Greenville, Mich, | International Freezer: ice cream freezer. | Ligonier, Ind. Livingston St., Saugerties, N. Y. 
i Durkee-Atwood Co. Gilmer: belting. International Freezer Corp. . | Lincoln: electric refrigerator. 
| 10 Wilder St., Minneapolis, Minn. Gilmer, L. H., Co. 300 Straight St., Paterson, N. J. Southern California Engineering Cv. N 
Duro: insulating paper. Keystone and Cottman Sts. | 734 E. 12th St., Los Angeles, Calif. 
Rogers Paper Mfg. Co. Philadelphia, Pa. J | Linoboard: insulation. N: al: ¢ ‘ 
Hartford Rd., South Manchester, Conn. Glacifer: ice cream cabinet. | Union Fibre Sales Co., Winona, Minn. | * posed Ay cecal Go.. tne 
Duro Ware: utensil. Refrigerating Equipment Co. Jack Frost: refrigerating system. | Linofelt: insulation. | Philadel shia. ‘Pa . os 
Bellaire Enamel Co., The Wilmington, Del. Jack Frost Refrigeration, Ltd. |, Union Fibre Sales Co., Winona, Minn. |. ional: : reign 
Bellaire, Ohio. Glenn Dairy Icer: compressor, milk cooler. 347 Sorauren Ave., Toronto, Ont., Canada.| Lipman: refrigerating system, cooling unit. | * National Pi oS iandie Co.. The 
Dutch Boy: pipe, valve, fittings. Dairy Refrigeration Co. | Jamison: cold storage door, refrigerator General Refrigeration Sales Co. | eee aa Diver Sts ow Haven. Conn 
National Lead Co 811 S. 72nd St., Milwaukee, Wis. | front. | 627 Seventh St., Rockford, Il Netional: capper products . 
111 Broadway, New York, N. Y Globelt: belting. Jamison Cold Storage Door Co. | Liquid: bottle cooler. : atiomal Meaes & Copper Co., The 
Globe Rubber & Tire Co., Ine. Hagerstown, Md. | Liquid Carbonic Corp., The ry Ohio. 
E Trenton, N. J. Jarrow: gasket. 3100 S. Kedzie Ave., Chicago, III. Nati ie pad os 
Easy Out: ice tray. Gloekler: commercial cabinets. Jarrow Products Corp. | Liquidor: CO: conversion apparatus. a oes al pe a Products Corp 
McCord Radiator & Mfg. Co. Gloekler, Bernard, Co. 143 W. Austin Ave., Chicago, Il. Dryice Corp. of America. 1110 Fulton Bldg Pittsburgh Pa 
' 2587 E. Grand Blvd., Detroit, Mich. 1627 Penn Ave., Pittsburgh, Pa John Crane: metallic packing. | 652 Vanderbilt Ave., New York, N. Y eke: te enti ‘Cinat vnitic cooler 
Ebco: water cooler, drinking fountain G & O: cooling unit. Crane Packing Co. | Liquifier: CO. conversion apparatus. 7 ‘chee "C “Mfe Co ‘ 
Ebinger, D. A., Sanitary Mfg. Co G & O Mfg. Co., The 1800 Cuyler Ave., Chicago, Ill | Carbo-Frost, Inc. sano Division St St. Louis, Mo 
101 W. Town St., Columbus, Ohio 138 Winchester Ave., New Haven, Conn. Johnson: bearing, bushing. | 114 E. 25th St., New York, N. Y siene Peas ia Ast m pe ee 
Economy: domestic cabinet. Grasselli: chemicals. Johnson Bronze Co. | Lorillard: commercial cabinets. : Mati Pe Electric Rcaenanthon Co 
Dillingham Mfg. Co., Sheboygan, Wis Grasselli Chemical Co., Cleveland, Ohio | 500 S. Mill St., New Castle, Pa | Lorillard Refrigerator Co., The ionamhen Pa , 
Ehrlich: commercial cabinets. Grauman's: soda fountain, luncheonette Jewett: commercial cabinets. 85 Grand St., Kingston, N. Y Ne y silieie nage oaths cabins 
Ehrlich, H., & Sons Mfg. Co Grauman, L., Soda Fountain Co., Inc Jewett Refrigerator Co., The Lusterlite: porcelain enamel. “ Dili ee ute. Co aiaatemrineds Wis 
St. Joseph, Mo. 230 S. Los Angeles St., Los Angeles, Calif 2 Letchworth St., Buffalo, N. Y Chicago Vitreous Enamel Product Co me — pene ? nf eta Loan on sl i b 
Electrolux: gas refrigerator Gravareo: lacquer, enamel, varnish. | Juruick: refrigerating system. 1407 S. 55th Court, Chicago, Il. engere electric refrigerator, domes * 
Eiectrolux Refrigerator Sales, In Grand Rapids Varnish Corp. American Engineering Co Luzerne: display case door, ice cream cabi ~~ se phase 
Evansville, Ind. 565 Godfrey Ave., S. W., 2420 Aramingo Ave., Philadelphia, Pa ; net lid. _ a os _— iaag NY 
Elkins: commercial cabinets Grand Rapids, Mich. | Luzerne Rubber Co., The a anvil ee ote 
Elkins Refrigerator & Fixture Co., The Grinnell Unit Coolers: cooling unit. K | Trenton, N. J “er Big mig refrigerator 
5201 Denison Ave., Cleveland, Ohio. Grinnell Co., Ine. _ 670 Woedbridge Detrvit, Mich 
Enduro: sheet steel 260 W. Exchange St., Providence, R. I Kalamazoo: commercial cabinets M Norma-Hoffmann: bearing 
Republic Steel Corp., Youngstown, Ohio Gurney: bearing Kalamazoo Refrigerator Co fi Watina<tiommain Bearings Corp 
Erco: service tool Marlin-Rockwell Corp 1908 Reed St., Kalamazoo, Mich M. A. C. C.: air conditioning equipment Hamilton Ave Stamford, Conn 
peomenn, E., & Co Gurney Ball Bearing Division. Kandy-Kold: display case Maryland Air Conditioning Corp. N +h wana ‘onia’ eabinate 
9399 Logan Blvd. Chicago, Ill 420 Chandler St., Jamestown, N. Y Quincy Show Case Works. The Race and McComas Sts., Baltimore, Md . Stice Gee — — 
Esco: beverage milk coolers, ice maker, Gurney: electric refrigerator 127 Maine St., Quincy, Ill Markwell: gasket tacker. 400 Ww. Park Ave Waterloo, Towa 
pump Gurney Refrigerator Co Karnak: asphalt ' Markwell Mfg. Co., Inc ieee He hoki caiiciaiahed 
Esco Cabinet C Fond du Lac, Wis Lewis Asphalt Engineering Corp | 200 Hudson St., New York, N. Y Sostaaet Mahan Ltd alias 
140 E. Market St., West Chester, Pa 30 Church St., New York, N. Y Marlo: compressor, cooling unit Heavwilla caine Sain iver. B. C 
K-T Freezer ice cream freezer H Kason: hardware Marlo Electric Co., Inc Novo: g eolions engine 
Thompson, Emery. Machine & Supply C Kason Hardware Corp 5241 Botanical Ave., St. Louis, Mo 7 Si nares ge Co Lar ng. Mich 
271 Rider Ave New York, N. Y Halsey Taylor: drinking fountain 61 Navy St., Brooklyn, N. Y Marsh: gauge, value, cut-out No Sees =“. aS : 
Fe. art , . . sail , Ln Novoid: insulation 
Eureka: commercial cabinets Taylor, Halsey W Co., The Kay: electric refrigerator, water cooler Marsh, James P., & Co Cork Import Corp 
Eureka Refrigerator Co Ltd Warren, Ohio Oklahoma Radio Mfg. Corp 2073 Southport Ave., Chicago, Il 345 W aaah St New York, N. ¥ 
p Owen Sound, Ont., Canada Hanco: valve, regulator 1644 E. 15th St., Tulsa, Okla Master: commercial cabinets ae wee 
: : . : Nu Wood: insulation 
Everdur: meta! Hanco Mfg. Co Keck: motor parts Northwest Fixture Co Sioa Conversion Co 
; American Brass C Waterbury, Conn 2451 W. Harrison St., Chicago, Il Keck, C. B 124 N. 32nd St., Billings, Mont 960 N. Michigan Ave., Chica 
' Ever domestic water coolet Harris: float 3898 Parkdale Rd., Cleveland Heights, O.| Master: motor ‘ ea : . 
’ Evers Hardware Co., Denton, Tex Harris, Arthur, & Co Kelly: insulated truck body, shipping con-| Master Electric Co.. The 
Excelsior: refrigerating system 210 N. Curtis St., Chicago, Il tainer | 100 Davis Ave., Dayton, Ohio O 
} Carbondale Machine Co., Excelsior Diy Haven: refrigerating system, milk cooler Kelly Auto Body Co Mastercraft: refrigerator cover, harness 
' Water St., South Norwalk, Conn Haven Mfg. Co Richmond and Harriet, Cincinnati, Ohio Bearse Mfg. Co Oberdorfer: pump 
Extra Dry Esoto iphur dioxide 530 W. Lapham St., Milwaukee, Wis Kelvinator: electric refrigerator, domesti: 3815 Cortland St., Chicago, I] Oberdorfer. M. L.. Brass ( 
Virginia Smelting C Headley: asphalt and commercial refrigerating systems Mayflower: electric refrigerator Box 1125, Syracuse, N. Y 
West Norfolk, V Headley Emulsified Products Co Kelvinator Corp Trupar Mfg Co Ofsco: commercial cabinets 
F 1811 Franklin Trust Bldg 14250 Plymouth Rd., Detroit, Mich 140 Davis Ave., Dayton, Ohi Omaha Fixture & Supply C 
Philadelphia, Pa Keokuk: electric refrigerator, domestic and | Mayson: valve needle, seat 1101 Douglas St., Omaha, Nebr 
. (ap ee . ot Hecvo: switch commercial refrigerating systems Mayson Mfg. Co Ohmoid: fibre products 
Fairmont Aluminum ¢ Fait WwW. \ Heinemann Electric Co Keokuk Refrigerating Co 1332 Horatio St., Detroit, Mich Wilmington Fibre Specialty C 
sultle Ss: on ilk ‘ le ! Pennsylvania Ave. and Plum St Fourth and Des Moines Sts., Keokuk, Iowa. | McCord: condenser, cooling unit, gasket Wilmington, Del 
Kaestner, E. A., ( Trenton, N. J. Kerotest: valve, fittings McCord Radiator & Mfg. Co O'Keefe & Merritt: electric refrigerator 
16 N. Calvert St, Baltimore, Md Henglob: soda fountain, ice cream cabinet, Kerotest Mfg. Co. 2587 E. Grand Blvd., Detroit, Mich O'Keefe & Merritt Co 
edders: condenser, cooling unit, valve, ice water cooler 2525 Liberty Ave., Pittsburgh, Pa McCray: commercial cabinets 3700 Mines Ave., Los Angeles, Calif 
ibe tray : Loeber, Henry G., Co. we King: electric refrigerator McCray Refrigerator Sales Corp | Old Frosty: compressor 
Fedders Mfg. ¢ . 507 Fifth Ave. New York, N. ¥ Modern Refrigeration Co Kendallville, Ind Self & Dalbey 
7 Tonawanda St., Buftal N.Y Henry: valve, fittings 21 Florida Ave., Belleville, I1) M & E: electric refrigerator 1102 S. Western Ave.. Los Angeles, Calif 
Fibrofelt: insulatior : Henry Valve Co King Kold: electric refrigerator Merchant & Evans Co. | Oreole: commercial cabinets 
Union Fibre Sales Co., Winona, Mint 1001 N. Spaulding Ave., Chicago, Il Illinois Moulding Co. 2035 Washington Ave., Philadelphia, Pa. |  Ottenheimer Bros., In 
tring water cooler, filter Herrel: commercial cabinets 2411 W. 23rd St., Chicago, I! Mechanicold: soda fountain Fallsway & Hillen Sts., Baltimore, Md 
Filtrine Mfg. Co., The Herrel, John, & Sons, Inc King Zero: valve, cvoling unit, control, tray Liquid Carbonic Corp., The Oxite: insulatior 
Lexington Ave., Brooklyn, N. } 244 Gear St., Columbus, Ohio Morrison Mfg. Co. 3100 E. Kedzie Ave., Chicago, Il American ‘Hair & Felt Co 
ix li-num insulation . Herrick: commercial cabinets 2649 Cybourn Ave., Chicago, I]! Melcher Air-Unit: air conditioner Mare papa Thane Mart. Chicagy, II! 
Flax-li-num Insulating ¢ Herrick Refrigerator & Cold Storage Co.) Klondike: domestic cabinet Melche Co., The . cai “ifler 
Hampden and Wabash, St. Paul, Mins 1019 Commercial St., Waterloo, Iowa Dillingham Mfg. Co 549 W. Washington Blvd., Chicago, Ill . rr rowed ifs "tan The 
‘lexotray: 1 ube tra) Hill Dry-Cold: commercial cabinets Sheboygan, Wis Menge!l: cabinet frame parts 10325, Rac Rd., Cleveland, Ohi 
Inland Mfg. C Hill, C. V., & Co., Ine Knox: domestic cabinet Mengel Co., Inc., The si rate ; ; 
‘oleman Ave., Dayton. O 360 Pennington Ave., Trenton, N. J | Refrigerating Equipment Co Automotive Division. 
xAstet conduit Hilger: cooling unit, air conditioner Wilmington, Del. Fourth and “G” Sts., Louisville, Ky P 
Natior Electric Products Corp XL Refrigerating Co., Inc. Koch: commercial cabinets | Menlo: electric refrigerator . ‘ 
1110 Fulton Bldg., Pittsburgh, Pa 1834 W. 59th St., Chicago, Il | Koen Butchers’ Supply C | Holbrook Mfg. Co Se: Ses Se. 
‘lintkote: asphalt Holbrook: electric refrigerator l4th, Gentry and Howell Sts 6917 McKinley Ave., Los Angeles, Calif Kohlenberger Engineering apg 
. . — . . 7 ae . : 05 S. Spadra St., Fullerton, Calif 
Flintkote C Phe Holbrook Mfg. Co. | North Kansas City, Mo. | Mercoid: thermostat, control switch | wit 
100 E. 42nd St.. New York, N. Y 6917 McKinley Ave., Los Angeles, Calif. | Kohleco brine tank, agitator, cooling room Mercoid Corp., The Palmer pump ; 
ntlock: condenser Honor-Bilt: insulated truck body | door. 4201 Belmont Ave., Chicago, II! Palmer Electric Cu 
ntlock Corp Heinig, Bernhard Co. Kohlenberger Engineering Corp Metal-Bilt liquid receiver, boiler shell 1258 Park Place, Detroit, Mich 
1 Jefferso MW Detroit, M 1464 Webster Ave... Chicago, Ill 805 S. Spadra St. Fullerton, Calif stampings | (Concluded on Page 15, Column 1) 

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(Concluded from Page 14, Column 5) 

Palmer: thermometer. 

Palmer Co., The 
26 Clay St., Cincinnati, Ohio. 

‘sragon: water cooler fittings, valve. 

Central Brass Mfg. Co., The 
2950 E. 55th St., Cleveland, Ohio. 
‘sreolite: rustproofing compound. 
Parker Rust Proof Co. 

177 E. Milwaukee Ave., Detroit, Mich. 
-srco Powder: rustproofing compound. 
Parker Rust Proof Co. 
°177 E. Milwaukee Ave., Detroit, Mich. 
Paris: domestic, commercial cabinets. 

Sanderson-Harold Co., Ltd. 

Paris, Ont., Canada. 

Parker: refrigerating system. 

Parker, H. C., Ltd. 

2600 Santa Fe Ave., Los Angeles, Calif. 
Peerless: refrigerating system, control. 

Peerless Ice Machine Co. 

515 W. 35th St., Chicago, Ill. 

Pemco: porcelain enamel. 

Porcelain Enamel and Mfg. Co., The 

5601 Eastern Ave., Baltimore, Md. 
Penn: switch, control. 

Penn Electric Switch Co. 

2000 E. Walnut St., Des Moines, Iowa. 
Percival: commercial cabinets. 

Percival, C. L., Co., Des Moines, Iowa. 
Perfection: water, beverage coolers. | 

Perfection Cooler Co., Michigan City, Ind. 
Phenolite: fibre products. 

National Vulcanized Fibre Co. 



Maryland Ave. and Beech St. 

Wilmington, Del. 
Pioneer: commercial cabinets. 

Milbourn Mfg. Co. 

1107 Center St., Lansing, Mich. 
P. K.: insulated truck body. 
Proctor Keefe Body Corp. 

7741 Dix Ave., Detroit, Mich. 

Polar: refrigerator dish. 

Polar Ware Co. 

Lake Shore Rd., Sheboygan, Wis. 
Polar Brand: quick freezing system. 

Polar Products, Inc. 

1504 William-Oliver Bldg., Atlanta, 
Polar Chill: insulated shipping container. 

Forest Wadding Co., Inc. 

185 Devonshire St., Boston, Mass. 
Polar Wave: compressor. 

Bedell Engineering Co. 

2869 W. Pico St., Los Angeles, Calif. | 
Porceliron: enameled sheets and tanks. | 


Ingram-Richardson Mfg. Co. 
Beaver Falls, Pa. 
Puro: water, beverage coolers. 
Puro Filter Corp. of America. 
140 Lafayette St., New York, N. Y. 
Purolizer: air purifier. 
Radio Sight and Sound Corp. 
Refrigerator Accessory Division. 

230 N. Michigan Ave., Chicago, III. 
Pyrex: refrigerator dish. | 
Corning Glass Works, Corning, N. Y 


Quick Freeze: control. 
Penn Electric Switch Co. 
E. 20th and Walnut Sts., Des Moines, lowa. 
Quickube: ice cube tray. | 
Inland Mfg. Co. | 
Coleman Ave., Dayton, Ohio. 
Quiet Cold: electric refrigerator. 
Trupar Mfg. Co. 

140 Davis Ave., Dayton, Ohio. 


Radiante: soda fountain. | 
Weber Showcase & Fixture Co., Inc. 
5700 Avalon Blvd., Los Angeles, Calif. 
tadicold: cooling unit. 

Cleveland Evaporator Co., The 

6400 Breakwater Ave., Cleveland, 
Raiche: ice cream freezer. 

Raiche Mfg. Co. 

1631 Cordova St., Los Angeles, Calif. 

Ranco: control. 

Automatic Reclosing Circuit Breaker 

1304 Indianola Ave., Columbus, Ohio. 
Raulang: insulated truck body. 

Baker Raulang Co. 

W. 80th St., Cleveland, Ohio. 

R & B: insulated truck body, shipping con- | 

tainer, ice cream cabinet. 
Robbins & Burke, Inc. 

20 Green St., Cambridge, Mass. 

Reading: water cooler. 

Reading Foundry & Supply Co. 
522 Chestnut St., Reading, Pa 

Re-cirk-it: circuit breaker. 
Heinemann Electric Co. 
Pennsylvania Ave. and Plum St 
Trenton, N. J. 
‘eco: milk cooler. 
Domestic Utilities 
Garrison Blvd. at 
Baltimore, Md. 

milk cooler. 
Refrigeration Corp 
Garrison Blvd. at 
Baltimore, Md 
ed Cross: soda fountain 
Bishop & Babcock Sales Co 
1901 Hamilton Ave., N. E 
Cleveland, Ohio 

‘ed Top: insulation 
United States Gypsum Co 
300 W. Adams St., Chicago 
‘eliable: insulation 

Stevenson Co 
LaSalle St Ill 

refrigerating system, cooling unit 



Western Md 






228 N 



Reliance Machine Co 


3401 N. Kedzie Ave., Chicago, 
Rempe: cooling unit 
Rempe Co 
340 N. Sacramento Blvd., Chicago 
Revere: copper, brass products 
Revere Copper & Brass, Inc 
230 Park Ave., New York, N. Y 


Rex: domestic cabinet 
Rex Mfg. Co., Inc 
Connersville, Ind 

R & H: chemicals 
Roessler & Hasslacher Chemical Co., Ini 
Buffalo Ave. and Chemical Rd 
Niagara Falls, N. Y. 

Rhinelander: domestic cabinet 
Rhinelander Refrigerator Co 
Rhinelander, Wis 

Rice: electric refrigerator, domestic and 

mmercial refrigerating systems 

Rice Electric Refrigeration, In 

36 Flatbush Ave., Brooklyn, N. Y 
Rice: refrigerant dryer, filter. 

Rice, C. E., Co. 

329 Dwight St., Springfield, Mass. 
R & M: motor. 

Robbins & Meyers, Inc., 
Rock Cork: insulation. 

Springfield, Ohio 

292 Madison Ave 

York, N.Y 

| Spauldite: 

| Steeltubes: 

| Sterling 

Manville, Johns, Sales Corp. 
Rodgers: commercial cabinets. 
Rodgers, Fay, Refrigerator Works, 
Memphis, Tenn. 
Rome-Turney: condenser, cooling unit, tub- 



Rome-Turney Radiator Co., Rome, N. Y. 
Rubberware: insulation, ice cream cabinet | 

Aetna Rubber Co., The 

4710 State Rd., Ashtabula, Ohio. 
Russ: soda fountain. 

Russ Mfg. Co. 

5700 Walworth Ave., Cleveland, Ohio. 


Sanitary: electric refrigerator. 

Sanitary Refrigerator Co. 

Fond du Lac, Wis. 
Sanitice: electric refrigerator. 

Sanitice Corp., The 

60 E. 42nd St., New York, N. Y. 
Savage Mercury: ice cream cabinet. 

Savage Arms Corp., Utica, N. Y. 
Schurtz Systems: gas absorption systems. 

Schurtz System Mfg. Co. 

2127 Washington St., Kansas City, 
Scovill: forgings, tubing. 

Scovill Mfg. Co. 

99 Mill St., Waterbury, Conn. 


| Sealtite: rubber strip. 

Ludwig Saha Co., Inc. 
21 Bayard St., Sharon, Hill, Pa. 

| Seeger: domestic and commercial cabinets. 

Seeger Refrigerator Co. 

Arcade and Wells Sts., 
Seibel: cooling unit. 

Seibel Co. 

43rd and Main Sts., Kansas City, Mo. 
Servel: electric refrigerator, domestic 
commercial refrigerating systems. 

Servel Sales, Inc., Evansville, Ind. 
Sherer: commercial cabinets. 

Sherer-Gillett Co., Marshall, 
Sieber: hardware. 

Arcade Mfg. Co., Freeport, 
Siebert: insulated truck body. 
Shop of Siebert, Inc., The. 
614 Southard Ave., Toledo, O. 

Sinclair: lubricant. 
Sinclair Refining Co. 
45 Nassau St., New York, N. Y. 

St. Paul, Minn. 




| SMP: domestic cabinet, display case. 

General Steel Wares, Ltd. 
199 River St., Toronto, Ont., Canada. 

| Spaulding: fibre products. 

Spaulding Fibre Co., Inc. 
Tonawanda, N. Y. 
fibre products. 

Spaulding Fibre Co., Inc. 

Tonawanda, N. Y. 
Spencer-Smith: piston. 

Spencer-Smith Machine Co., Howell, Mich. 
Spraco: cooling system. 

Spraco, Inc. 

114 Central 
Spray Cold: 

Somerville, Mass. 


St. Louis Butchers Supply Co. 

1545 N. 15th St., St. Louis, Mo. 
Square D: switch, relay, starter. 

Square D Co. 

6060 Rivard St., Detroit, Mich. 
Standard: commercial cabinets. 

Standard Refrigerator Co., Inc. 

2539 Germantown Ave., Philadelphia, Pa. 
| Standard: electric refrigerator, domestic 

Standard Refrigerator Co. 
110 S. Brook St., Fond du 
Stark: pump. 

Stark Pump & Stoker, 
135 W. Six Mile Rd., 
Starr Freeze: electric refrigerator. 
Starr Co., the, Richmond, Ind. 
Steel-Craft: domestic, commercial 

Steel-Craft Mfg. Co. 

4617 Arthington St., Chicago, Ill 

Lac, Wis. 


Detroit, Mich 


Steel & Tubes, 

224 E. 131st St., Cleveland, Ohio 
Stellite: valve needle. 

Mayson Mfg. Co. 

4332 Horatio St., Detroit, Mich 

commercial cabinets. 
Minneapolis Show Case & Fixture Co 
197 E. Island Ave., Minneapolis, Minn 
Stevenson: cooling room door, refrigerator 

| front. 

Jamison Cold Storage Door Co 
Hagerstown, Md. 

Stewartice: refrigerating system. 

Stewart Ice Machine Co 

1046 E. 22nd St., Los Angeles, Calif 
Stonewall: waterproofing material 

Cork Import Corp 

345 W. 40th St., New York, N. Y 
Stover: brine receiver tanks, oil separator 

Stover Steel Tank & Mfg. Co 

107 S. Hancock Ave., Freeport, Ill 
Streamline: valve, fittings, bearings, bush 
ings, tubing, forgings 

Mueller Brass Co 

Lapeer Ave., Port Huron, Mich 
Sturtevant: refrigerating system 

Sturtevant, B. F., Co., Hyde Park, Mass 
Sub-Zero Ice: solid CO 

Carbonic Products Corp 

233 Broadway, New York, N. Y 
Suniso: lubricant 

Sun Oil Co 

1608 Walnut St., Philadelphia Pa 
Super-Bilt: commercial cabinets 

Commercial Refrigerator Mfg. Co., Ltd 

1020 E. 59th St., Los Angeles, Calif 
Super-Cold: commercial cabinets 

Commercial Refrigerator Mfg. C Ltd 

1020 E. 59th St., Los Angeles, Calif 
Super Ice Man: electric refrigerator 

Super Oil Heator Sales Co 

Hartford, Conn 

613 Connecticut Blvd., E 

Galvannealed, Superior 


Metal, Superior Long Ternes, Superior Gal 
vanized, Superior Black: sheet steel 
Superior Sheet Steel Co., The 
Division of Continental Steel Corp 
Canton, Ohio. 
Superior: tubing 
Penn Brass and Copper Co 
1120 W. 18th St., Erie, Pa 
SureCold electric refrigerator domestu 
and commercial refrigerating systems 
Warner Steel Products Co., The 
624 King St., Ottawa, Kan 
S. and V. Products: ice cream cabinet parts 
Sheip & Vandegrift, Inc 
812 N. Lawrence St., Philadelphia, Pa 
Sylphon: bellows, control 
Fulton Sylphon Co., The 

P. O. Box 796, Knoxville, Tenn 
Tasco stampings 

Akron-Selle Co., The 

High and Chestnut Sts., Akron, Ohio 
Taylor: ice cream freezer 

Taylor Freezer Corp... Beloit, Wi 

Taylor: temperature instrument. 

Taylor Instrument Companies. 

95 Ames St., Rochester, N. Y. 
Temco: domestic cabinet. 

Tennessee Enamel Mfg. Co. 

Park Ave. and Railroad, Nashville, 
Temlok: insulation. 

Armstrong Cork & Insulation Co. 

917 Concord St., Lancaster, Pa. 
Temprite: water, beverage cooler. 

Liquid Cooler Corp. 


6527 Russell St., Detroit, Mich. 
Temptrol: expansion valve. 

Kulair Corp. 

1428 S. Penn Square, Philadelphia, Pa. | 
Tem-Tite: insulated container. 

Brown Package Co., The 

176 Spruce St., Winchendon, Mass. 
Temite: insulation. 

Insulite Co., The | 

737 Conway Bldg., Chicago, II. 
Therm-a-Carrier: insulated shipping con- 


Iowa Can Co., 14 S. Water St., Keokuk, Ia. 
Thermal Unit: cooling unit. 

Thermal Units Mfg. Co. 

Pershing Rd. and Loomis St., Chicago, Il. 
Therm-Mat: insulation. 

Air-O-Cel, Inc. 

10-216 General Motors Bldg., Detroit, Mich. 

Thermolectric: control. 
Bishop & Babcock Sales Co., The 

4901 Hamilton Ave., N. E. 
Cleveland, Ohio. 
Thesco: commercial cabinets. 

Schmidt, The C., Co. 

John and Livingston Sts., Cincinnati, Ohio. | 

Thor-O-Bilt: display case. 
Amesbury-Brass & Foundry Co. 
Amesbury, Mass. 

Thrifty Food Saver: refrigerator dish. 
Federal Enameling & Stamping Co. 
Pittsburgh, Pa. 

Time-O-Stat: control. 
2747 Fourth Ave., S., 

Tirex: electric cord. 
Simplex Wire & Cable Co. 

Sidney St., Cambridge, Mass. 

Tobin Bronze: metal. 

American Brass Co., Waterbury, Conn. 

Regulator Co. 
Minneapolis, Minn. 

onean: iron sheet. | 

Republic Steel Corp., Youngstown, Ohio. | 
Torfoleum: insulation. 

Torfoleum Corp. 

3104 Chrysler Bldg., New York, N. Y. | 
| Trenton: insulated truck body, ice cream 

Fitz Gibbon & Crisp, Ine } 

Trenton, N. J | 
| Tripl-Kure: gasket material | 

Plymouth Rubber Co., In 

Revere St., Canton, Mass. 

Triumph: refrigerating system. } 

Triumph Ice Machine Co., The 

110 E. 70th St., Cincinnati, Ohio | 
Trukold: electric refrigerator 

Montgomery Ward & Co. 

Chicago Ave. at River, Chicago, Ill. 
Truscon: stampings. 

Truscon Steel Co., Youngstown, Ohio 
| Truscon: enamel, lacquer, paint. 

Truscon Laboratories, The 

Caniff & G. T. R. R., Detroit, Mich. 
Tuttle's: porcelain cement and enamel. | 

Tuttle's Tite-On Cement Co. | 

Ravenswood Ave., Chicago, Il. | 
water, beverage coolers 

20th Century 

Cordley & Hayes 

145 Hudson St., New York, N. Y. 
| Tycos: temperature instrument. 

Taylor Instrument Companies 

95 Ames St., Rochester, N. Y 
Unicool: room cooler 

Betz Unit Air Cooler Co 

6 W. Ninth St., Kansas City, Mo 
U-K: aerator, pump. 

UhImann Mfg. Co. 

Rising Sun Ave. at Bristol St 

Philadelphia, Pa. 
Unilets: conduit fittings 

Appleton Electric Co 
1701 Wellington Ave., Chicago, Il] 
United's: insulation 
United Cork Companies 
Grand Ave., Lyndhurst, N. J 
United: shelving 
United Steel & Wire Co 
Zattle Creek, Mich 
United: tubing, solder 
United Wire & Supply Corp 
Providence, R 
Universal: ice cream freezer and cabinet 
Universal Freezer Corp 
1115 Penn Ave Pittsburgh, Pa 
Universal Cooler: electric refrigerator, do 
mestic nd commercial refrigerating systems 
Univer | Cooler Corp 
1214 18th St., Detroit, Mich | 
I S Enameled defrosting pat water 
United State Stamping ¢ 
Moundsvill W. V 
I S. Miner Wool: insulatior 
United State Mineral W Co 
2 M ! Ave New York N y 
Val riu li t 1? } t I er 
ice cream cabinet 
Valerius Corp., Jefferson, Wi 
Vegetable Freshner refrigerator dist 
Federal Enameling & Stamping C 
Pittsburgh, P 
Vellumoid gasket 
Vellumoid Cr The j 
54 Rockdale St., Wot ter, Ma 
Victor milk cooler j 
Victor Products Corp Hagerstow! Md 
Viking: commercial cabinets 
Viking Refrigerators, In¢ 
7500 Independence Rd., Kansas City, Mo. | 
Vilter: refrigerating system 
Vilter Mfg. Co., The | 
2217 S. First St., Milwaukee, Wi | 
Vitali belting, rubber product | 
Continental Rubber Works 
19th and Liberty Sts., Erie, Pa } 
Vogt compressor cooling unit valve, | 
Vogt, Henry, Machine Co 
10th and Ormsby Sts., Louisville, K; 
Vuleo: rubber products 
Vulcanized Rubber Co., The 
251 Fourth Ave New York, y 
Vul-Cot: fibre products | 
National Vulcanized Fibre Co | 
Maryland Ave. at Beech Bt 
Wilmington, Del | 
W | 
Wagner motor 
’ ‘ I tric Corp 
64 Plyr } A J+ T M 
aS - Wns “JE =e ig a si 

Ward: domestic and commercial cabinets, 
cooling room door. 

Ward Refrigerator & Mfg. Co. 

6501 S. Alameda St., Los Angeles, Calif. 
Ward: ice cream cabinet. 

Ward, H. H., Co. 

Fourth and Engle Sts., Chester, Pa. 
Warner: valve, cooling unit. 

Warner, Douglas K., Watkins Glen, N. Y. 
Warren: commercial cabinets. 

Warren Co., Inc., The 

905 Fair St., S. E., Atlanta, Ga. 
Warwick: ice cream cabinet, beverage cvool- 
er, insulated truck body, insulated container. 

Warwick, A. E., Co. 

14 Franklin St., Stoneham, 
Wayne: electric refrigerator. 

Apex Electrical Mfg. Co. 


1067 E. 152nd St., Cleveland, Ohio. 
Weathermaker: air conditioner. 

Carrier-Lyle Corp. 

850 Frelinghuysen Ave., Newark, N. 
Weatherhead: fittings, valve. 

Weatherhead Co., The 

632 Frankfort Ave., Cleveland, Ohio. 


Weir: electric refrigerator. 

Weir, Wheelock Co., Inc. 

56 Warren St., New York, N. Y. 
Welsbach: electric refrigerator. 

Welsbach Co., Gloucester City, N. J. 
Westco: pump. 

Westco Pump Corp. 

Front and Gaines Sts., Davenport, Iowa. 
Westinghouse: electric refrigerator, water 


Westinghouse Electric & Mfg. Co. 
200 E. Fifth St., Mansfield, Ohio. 
White Mountain: electric refrigerator. 

Maine Mfg. Co., The 
46 Bridge St., Nashua, N. H. 
Wilmington Fibre: fibre products. 

Wilmington Fibre Specialty Co. 
Wilmington, Del. 
Wolfe: refrigerating system, ice cream 

Wolfe Engineering & Sales Corp. 
1136 Market St., Harrisburg, Pa. 

| Wolverine: cooling unit, tubing. 

Wolverine Tube Co. 

1411 Central Ave., Detroit, Mich. 

| P 
Worthington: compressor. 

Worthington Pump and Machinery Corp. 

Harrison, N. 
XL: refrigerating system. 
XL Refrigerating Co., Inc. 
1832 W. 59th St., Chicago, III. 
| Yankee: insulated truck body. 

Yankee Motor Bodies Corp. 

1224 E. Ninth St., Los Angeles, Calif. 
York: refrigerating system, air conditioner. 

York Ice Machinery Corp., York, Pa. 
Yorkco: cooling room door. 

York Ice Machinery Co., York, Pa. 

Young: condenser. 

Young Radiator Co. 

709 Mead St., Racine, Wis. 

Yukon (Benedict): electric refrigerator. 
Benedict & Co., Ltd. 
1525 W. Seventh St., Los Angeles, Calif. 


Z-Process: quick-freezing system. 
Engineering & Trading Corp. 

136 Liberty St., New York, N. Y. 

Zero: insulated truck body. 
Grothe, John J., Corp. 
2ist St. and Godfrey Ave. 
North Philadelphia, Pa. 

Zeromatic: display case, ice cream cabinet. 
Grand Rapids Store Equipment Corp. 
1545 Madison Ave., Grand Rapids, Mich. 

ZerOviz: commercial cabinets. 

Grand Rapids Cabinet Co 
1420 Alabama Ave., N. W. 
Grand Rapids, Mich. 


Zerozone Corp 

electric refrigerator, bottle cooler. 


per line (this column only). 

SPECIAL RATE if paid in ad- 
vance — Positions Wanted — fifty 

words or less, one insertion $2.00, 
additional words four cents each. 
Three insertions $5.00, additional 
words ten cents each. All other 

classifications—fifty words or less, 

one insertion $3.00, additional 
words six cents each. Three in- 
sertions $8.00, additional words 

sixteen cents each. 


WANTED: Capable and experienced man 
to build up sales in commercial refrigeration 
department of large company. Department 
| includes store fixtures and commercial re- 
| frigeration. Must have good _ references. 
Box 3738. 


WANTED: Position by experienced refrig- 
eration man. Fifteen years with ammonia, 
carbon dioxide and methyl chloride. Thor- 
oughly familiar with every detail, from esti- 
mating to servicing, including drafting and 
accounting. Thirty-four years of age, mar- 
ried, dependable, available immediately and 
willing to locate in any territory for reason- 
able salary. References furnished. Box 380. 


One Model C-20 

Despatch Electric Oven, $100. One CENCO 
No. 11008 MEGAVAC Pump, $120. One 
TYCOS No. 22960 Recording Pressure and 
| Vacuum Gauge, $40. Above equipment in 
size and range adopted to SO: refrigeration 
| where quality and service is the keynote. 
| For particulars write Modern Appliance & 
Supply Co., Inc., 4300 Washington Ave., New 
Orleans, La. 


WANTED—Responsible manufacturer, who 
must have equipment suitable for produc- 
| tion of small condensing units and willing 
to consider proposal to build them for the 
trade. New units are up-to-date, silent and 

efficient. Superior to anything now avail- 
able to assemblers, they will sell in com- 
petition to conventional belt-driven types 
Address Box 377, Electric Refrigeration 


Refrigeration Sales 

We need, at once, a sales manager of 
|] extensive refrigeration experience and 
acquaintance the Man 
selected must have big personal fol- 
national sales organization within 60 

in industry. 

lowing and be able establish a 

days. Product is refrigeration special- 
ty selling to retail stores. Position 
offered by a $10,000,000 concern, estab- 
lished 1889. \t- 

tractive salary and unlimited oppor- 

Location, Chicago. 

tunity. Write at once giving age, ex- 

perience and full details. 
Address Box No. 379 

Electric Refrigeration News 

939 E. 95th St., Chicago, Il 
Manufacturers Specializing in Service 
to the Refrigeration Industry 
SPECIAL ADVERTISING RATE (this column only)— $12.00 per space 

Minimum contract 

13 inse 

rtions in consecutive issues 


-- Speed Up New Model Production 

pense. eliminate profitless small opera- 
tions, stop delays. 
to meet your production schedules. Send 
us your specifications for quotation on 
stock or special designs 




Hoosier Stock Parts save retooling ex- 

We ship from stock 

is offered to advertisers. 

before industry buyers. Special 
7 2 I 


550 Maccabees Bldg. 

New Offer to Advertisers 

Under the Buyer's Guide heading on this page, a new service 
Through regular advertising on thi- 
page, you will keep your name and your products constantly 


rates are applicable. Write for 

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