Air Conditioning, Heating & Refrigeration News 1931-10-28: Vol 6 Iss 8

ENGINEERING SECTION OF ELECTRIC REFRIGERATION NEWS, OCTOBER 21, 1931

Refrigerating coils on the three developing tanks in the Michigan Photo
Shop, Bay City, Mich., were purposely left uninsulated so as to keep the

room temperature comfortable.

Bare Coils Keep Room Cool

Service Men’s
Forum

‘ y ADD to the several suggestions
which have been published in the
“Service Men’s Forum” on the subject
ef oil return, I would like to tell about
methods which we have found practical.

I agree very much with J. B. Venter
of South Jacksonville, Fla., who pro-
posed an auxiliary suction line. If, in
addition to his plan, the service man
will loop the auxiliary suction line at
both ends to prevent oil dumping into
it, and the suction line is given a
slight slope (about 1 in. to every 3 ft.),
the oil will accumulate at one central
spot—the oil trap in the loop in the
main suction line. Then the auxiliary
suction line can provide an unrestricted
path for the refrigerant, and the low-
pressure switch on the compressor will
have a regular cutting-in point.

When the compressor cuts in or starts
its “on” cycle, the %-in. auxiliary by-
pass line supplies just enough vapor to
the compressor to give it something
to work on for the first few revolutions
—until it has taken the slug of oil out
of the trap into the crankcase. For the
remainder of the cycle, the auxiliary
line has little or no effect on the oper-
ation of the system, but it is there to
serve its purpose on the next cycle.
| One way to be assured of proper oil
return, using a low-pressure control, is
to remove the control from the com-

stall it in the suction line just as it
leaves the cooling coil by means of a
w~x\x-in. tee. This puts the control
before the oil trap, and the compressor
and cooling coil will not be affected
|in any way by oil trapping.
K. M. Newcvum,

Refrigerator Service Co.,

Copeland equipment is used.

REFRIGERATED VENDER IS
DEVELOPED BY FISCHMAN

(Concluded from Page 1, Column 1)

The ice cream is delivered into a niche
at the left-hand side of the vender.

Cups are removed from the top of the
interior rack so that the ice cream
which will be sold last is kept toward
the bottom where the temperatures are
lowest. When the customer’s coin actu-
ates the 1-15 hp. motor operating the
vending mechanism, two brass fingers
pick up a cup, lift it over the delivery
tube, and release it. Cups are raised
to position by the elevator, and moved
around to the delivery position by the
rotor.

To prevent heat infiltration via the
delivery tube route, two spring trap
doors are opened and closed by each re-
leased cup. The delivery tube is of
steam-cured rubber.

From four to seven inches of cork in- |
sulation all around the refrigerated |
compartment keep it at zero tempera-
tures all the time. The small 1-15 hp.
electric motor, with its 400 to 1 reduc-
ing gears which operate the vending

mechanism, is sealed into the cork at
a distance from the refrigerated cham- |
ber which Fischman engineers have |
found will prevent frosting and moist- |
ure accumulation. Electrical connec- |
tions are sealed to keep out moisture. |

Fifty feet of finned copper tubing cool
the ice cream chamber by direct expan- |
sion of the refrigerant. Exterior hard- |
ware is chromium plated. |

REFRIGERATION IS ABSENT
IN GAS AIR CONDITIONERS

(Concluded from Page 1, Column 3)
by a centrifugal blower through ducts
into the rooms of a house.

In another booth was the ‘“Hot-Kold” |
machine offered by the General Iron |
Works, Cincinnati, in which a Frigid-
aire cooling unit may be installed. The |
cooling equipment was not shown.

Other gas-fired heating systems with |
air conditioning features were the}
“Climator” of L. J. Mueller Furnace Co.,
Milwaukee, which heats, washes, humid- |
ifies, and cools air by circulation; the |
“June-Aire” of the American Foundry
& Furnace Co., Bloomington, IIl.; the
heating, ventilating, and humidifying
equipment of the Fox Furnace Co., |
Elyria, Ohio; the warm air circulating
system of the Round Oak Furnace Co., |
Dowagiac, Mich.; the “Moncrief” units |
of the Henry Furnace & Foundry Co., |
Cleveland; and the heating, filtering, |
and humidifying systems of the Ameri- |
can Furnace Co., St. Louis; George D. |
Roper Corp., Rockford, Ill.; and the}

|

Bryant Heater & Mfg. Co., peach

PORCELAIN |

FOR

Household and Commercial

We SPECIALIZE in
fabricating and enameling
Interior and Exterior
REFRIGERATOR PORCELAIN

CHALLENGE
Stamping & Porcelain Co.
Grand Haven, Mich.

REFRIGERATORS |

4916 Natural Bridge Ave.
St. Louis, Mo.

Metal Stampings

Unit Bases and Guards

H. L. ERLICHER APPOINTED
G. E. PURCHASING AGENT

SCHENECTADY, N. Y.—Harry L.
Erlicher, who entered the employ of the
General Electric Co. as an office boy in Household Refrigerator Metal Panels — Exterior or
the purchasing department, has been | inside Panels and Food Compartments.
appointed purchasing agent, succeed-| Louvered Panels — Special Traps or Panels — Water
ing L. G. Banker, who retired on Oct. | Cooler Panels.

1 after completing 43 years continuous MOTORS METAL MFG. CO.
service with the company. 5936 MILFORD AVE. DETROIT, MICH.

Everlastingly ---

== one solid. seamless,
copper tube

not a crack, a flaw, or weak spot. Work it any way—swedge, flare,
bend—it is perfect and stays that way. For refrigerants, water, air,
oil—the cheapest—and best.

Dehydrated and Sealed Coils

Made to A. S$. T. M. specifications (B68-30T). Plain or tin plated.
Prompt shipment.

1491 Central Ave. Detroit, Mich.
Phone Vinewood 1-5000

Export Department—H. M. Robins Company, 120 Madison Ave., Detroit, U.S. A.

Cable Address: Robns, Detroit.

Sales offices in 26 cities. Stock available at Los Angeles, 224 E. llth St. Write
or wire for name of nearest representative.

pressor side of the circuit, and to in- |

peretetee |
rerete tater |
25050

xk & & & & this is the Type KC
*care-free”’ capacitor-motor, the

modern drive for 1932 refrigerators.

L @ a> K at these features —

indestructible squirrel-cage rotor; gen-
erous bearings and oil reservoirs; abso-
lute minimum of wearing parts; resilient
steel spring base. Everything about this
motor spells simplicity, longlife, and

incomparable reliability.

L i % T E N to it—so quiet

that you hardly know the motor is run-

ning.

Specify the Type KC capaci-
tor-motor for your 1932
model; it is the extra asset that assures
dealer and customer satisfaction—per-
manently. Motor specialists in your near-
est G-E office will be glad to tell you
more about the *-eare=-free”’ motor.

®§ ELECTRIC

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| TRIC REFRIGERATION

istered U. S. Patent Office.

The business newspaper of the refrigeration industry

NEWS

ISSUED EVERY WEEK
VOL. 6, No. 8, SERIAL No. 136

LEADERS BELIEVE
WORLD BUSINESS
HAS SHOWN GAIN

International | Problems
Are Discussed at

Conference
By George F. Taubeneck
NEW YORK CITY--Industry has
picked up its traveling bags. And

started up the ramp.

This was the consensus of opinion of
internationally famous industrial lead-
ers, financiers, statesmen, educators,
and military officials who attended the
eighth World Conference of Major

E-

Copyright, 1931, by
Business News Pub. Co.

Contest, Sales Plan Howard Lewis Compares the De Depression LEONARD

Announced by
Bureau

NEW YORK—Announcement of “The
Half Century Contest” and of “The Em-
ployes Purchase Plan for Electric Re-
frigerators” has been made by the
Electric Refrigeration Bureau of the

the annual convention of the Leonard Refrigerator Co.,

National Electric Light Association in |

two booklets sent to local bureaus and

| central stations this week.

|
|
|

|

| individual

In- |

dustries, held here Wednesday, Oct. 21, |

under the auspices of the Institute of

American Meat Packers, Columbia uni- |

versity, the Chamber of Commerce of
the State of New York, and the New
York City Merchant’s Association.
International cooperation—now be-
coming a reality, rather than just a
pretty phrase—is resulting in the
foundation of new world trade struc-
tures, upon which the prosperity of the
next decade will be built, declared
various speakers on the program.
Plans for the economic collaboration
between industries of many nations
were presented by Andre Citroen, “the
Ford of France” (largest manufacturer
of automobiles in continental Europe),
Dr. Wilhelm Cuno,

| director

The contest, which will begin Nov.
2 and close April 30, incorporates three
contests, one between re-
gional directors, the second between
state directors, and the third between |
individual bureaus.

The other plan announced by the na-
tional bureau is for the sale of electric
refrigerators to employes of central sta-

together to talk business has it been so easy to make a business

DETROIT, MICHIGAN, OCTOBER 28, 1931

Entered as second class matter
Aug. 1, 1927, at Detroit, Mich.

To a Case of Typhoid Fever--and
Tells What to Do About It

An address by Howard A. dawks, treasurer Kelvinator Corp., at

Hotel

Statler, Friday evening, Oct. 23, 1931

Never since words came from human mouths and men gathered |

|speech. The daily papers are full of news—business news. Some- |
thing dramatic, startling, tragic or bizarre is happening every day.

tions through the use of special dis-|

counts and payment on easy terms. The
purchase plan period will begin Nov.
2 and end Nov. 30.

In the regional directors’ contest, the
Electric Refrigeration Half Century |
Cup will be presented to the regional
whose territory shows the)
greatest relative and constructive prog-
ress in bureau activities during the con-
test period.

The cup will be presented by the |
president of the National Electric Light |

| Association at the 1932 convention in

Atlantic City. Ten factors will be taken
(Concluded on Page 2, Column 1)

APEX DECLARES CASH
DIVIDEND ON STOCK

chairman of the)

Hamburg-American Line and former |

Chancellor of Germany, and Dr. Fritz

Works of Germany.

Climaxing the conference was a |
“friendship” dinner at the Waldorf-
Astoria. Speakers at the dinner in-|

cluded Thomas E. Wilson of Wilson &
Co.,
of
James G. Harbord,
board of the Radio Corp.
Field Marshal
F. W. von Prittwitz und Gaffron, Ger-
man ambassador to the United States,
and Yukio Ozaki, Japanese statesman.

Among the industrial leaders present
were Owen D. Young, chairman of the

Columbia university; Maj. Gen.

of America;

Nicholas Murray Butler, president |

Sir William Robertson, |

/erator manufacturing

CLEVELAND—A cosh dividend of 25

Thyssen, chairman of the United Steel | cents per share on the common stock

of The Apex Electrical Mfg. Co., was
| declared recently at a meeting of the
| company’s directorate.
The dividend is payable Nov. 15 to
stockholders of record as of Oct. 31.
Announcement of the cash dividend
was made today by C. G. Frantz, pres-

chairman of the | ident of the company.

“The company’s volume of sales,”
Mr. Frantz, “continues satisfactory,
with the outlook for winter business
reasonably bright.

“The transfer of Apex electric refrig-
activities from
Ft. Wayne to Cleveland and Painesville

board, and Gerard Swope, president of! will have been completed by Nov. 1,”

the General Electric Co.; A. W. Robert- |
son, chairman of the board, Westing- |
house Electric and Mfg. Co.; Dr. Carl F.
von Siemens, president, Siemens & Hal-
ske, Germany; S. Z. Mitchell, chairman |
of the board, Electric Bond and Share |
Co.; Matthew S. Sloan, president, New |

‘Concluded on Page 4, Column 1)

NORGE DISTRIBUTOR WILL.

OPEN MODERN SHOWROOM

ST. LOUIS—The second floor of the
E. E. McMullen Printing Co.,
of Norge refrigerators, is undergoing
remodeling for use as the St. Louis
showroom and offices for the Norge line.

When completed the remodeling will
represent an expenditure of $15,000, Mc-
Mullen states. Offices will be provided
for the accounting and advertising de-
partments, the “road” contact men, and
Mr. McMullen

The showroom floor
10x90 ft. Large reflector lights, with
plated globe-bottoms, will furnish the
illumination for the showroom.

A built-in model kitchen is being con-
structed, in which there will be the
latest refrigerators and appliances, elec-
tric stoves, and other aids to the modern
housewife. Demonstrations in cold cook-
ing and other types of home service
work will be held here.

The walls and ceiling will be finished
in yellow, and the room will be finished
off with a walnut knee-high wainscot-
ing. The furniture in Mr. McMullen’'s
office will match the woodwork, and a
specially-constructed fireplace will add
to the distinctiveness of the executive's
suite.

MAY DEPARTMENT STORES
ADD GIBSON LINE

GREENVILLE, Mich. — Nation-wide
distribution of Gibson electric refrig-
erators has been started in the May Co.
stores throughout the country. The re-
tailing of the machine was started in
the Los Angeles store and after testing
it, the company placed an order for 12
carloads to be delivered to various

space will be

stores

distributor |

Mr. Frantz stated.

SWOPE TELLS PLAN
AT SENATE HEARING:

WASHINGTON Universal employ-
ment insurance, operated by trade as-
sociations, possibly under government
supervision, but not financed by the
government, was recommended
Gerard Swope, president of General
Electric Co., to a special Senate com-
mittee studying the subject.

Mr. Swope’s plan was substantially
the same as the one he proposed to the
National Electrical Manufacturers As-
sociation in its annual meeting at New
York, Sept. 16.

Mr. Swope did not give
plan, but discussed his ideas, after out-
lining various employment insurance
systems tried out by his company, a
pioneer among large corporations in this
work.

a concrete

|

|
|
|

said |

|

| Frank E.

by |

‘COAST COPELAND HEAD

| Elhinny,

Interspersing his statement with ac-|

(Concluded on Page 4, Column 3)

TEMPRITE PUTS HOUSEHOLD

COOLER IN METAL CABINET

DETROIT~—-The household
cooler
metal cabinet equipped with either a
glass filler or push-in faucet, according
to an announcement by the Liquid Cool-
er Corp., manufacturer of Temprite
coolers.
The No.
they are
club service
service. The
white lacquer or

RIEKS LEAVE RHINELANDER
REFRIGERATOR CO.

RHINELANDER, Wis. —R. A. Riek,
general manager of the Rhinelander Re-
frigerator Co., and Forest O. Riek, as-
sistant manager of the same company,

Temprite

10 low capacity models, as
known, are offered also for
or light duty restaurant
coolers are finished in
white porcelain.

have resigned. They plan to take a
vacation in the west
ian ig Po sae

is now being offered in a sheet |

England off the gold basis . .

France and Germany meet to form an economic alliance . . .

help liquidate frozen banking assets . . .
Brazil declares a sixty-day commercial moratorium . . .

A. H. Wiggins, the New York banker, says:

| ture

TEN CENTS PER Copy
Two DOLLARS PER YEAR

SHOWS
7 NEW MODELS

Ll DISTRIBUTORS

One-year Guarantee on
Units; Officials
Outline Plans

By George F. Taubeneck
DETROIT—Seven new electric refrig-
eration models were shown to Leonard
distributors at their fifty-first annual

Five hundred million dollar credit corporation in America to Convention here, Friday and Saturday,

Oct. 23 and 24. These new models,
which bear a one-year guarantee, fea-
“self-opening” (pedal release)

| doors, the new Leonard crest, and other

conditions will not prevail in the United States until there is pur-|
chasing power in Europe, South America, and Asia, and not until | model was also presented.
| Europe, particularly Germany, can function normally.”

John Maynard Keyes, the famous English economist, says:
“The world will never be prosperous ime a trade recovery in|

the United States.”

H. G. Wells, the English writer, tells us from New York last |

Saturday night by radio, that we mu&t forget national lines and |
| morning and afternoon sessions at the

(Continued on Page 10)

A.S.R.E.

Safety Code Adopted by New

Jersey and Six Cities

NEW YORK CITY—The American |
Standard (A.S.R.E.)
been adopted by the State of New Jer-
sey, and the cities of Long Beach, Calif.;
Los Angeles, Calif.; Redlands, Calif.;
Minneapolis, Minn.; Elizabeth, N. J.;
and Oklahoma City, Okla., Glenn Muffly
told the members of the Refrigeration
Division of the N. E. M. A. at its Sep-
tember meeting here. News of the meet-
ing was not released by N. E. M. A.
officials until last week.

He also stated that there has been
considerable interest evidenced by vari-
ous organizations in the code, and that
it has been adopted by the Pacific Coast |
Building Officials’ Conference, the Board |
of Fire Underwriters of the Pacific, the |
National Board of Fire Underwriters,

Safety Code has |

and the Underwriters’ Laboratories, Inc. |
In addition to Mr. Muffly, the meeting |

was attended by Louis Ruthenburg,
Copeland Products, Inc.;

and H. M. Williams, Frigidaire Corp.;

| P. B. Zimmerman, General Electric Co.; |
Col. |

|'H. W. Burritt,

Smith and

Kelvinator Corp.;
E. T. Williams,

J. A. Harland |

KENNEDY NAMED PACIFIC

MT. CLEMENS, Mich.—Appointment

of Jay Kennedy as Pacific Coast region-
al manager for Copeland Products, Inc.,
was announced recently by W. D. Mc-
vice president.
Kennedy’s territory will comprise
the area that lies between the Rocky
Mountains and the Pacific coast, includ-
ing the states of California, Washing-
ton, Oregon, Nevada, Arizona and Colo-
rado.

For seven years,

Mr.

Mr. Kennedy was
connected with the Frigidaire Corp. He
began as sales manager of the Detroit
branch of Frigidaire and then went to
Georgia and Florida as zone manager.
Later he became zone manager for the
west coast territory for that company.

Refrigeration Makes
Undertaker Glum

LYNN, Mass.
the Frigidaire
Boston spoke
Rotary club on
frigeration.”

When the meeting was over, a
very glum individual met the presi-
dent of the club at the door and
said he was going to resign.

J. Forrest Cain of
regional office in
before the Lynn
“Health from Re-

When pressed for a reason, he
replied, “You're all against me,
every speaker you get here tells

folks how to live longer, and you

Servel, Inc.; R. T. Frazier, Tennessee
Furniture Corp.; C. E. Allen and M. C.
Terry, Westinghouse Electric & Mfg.
Co.; and E. S. Aumend of the N.E.M.A.
staff.

The codes and ordinances and tech-
nical committees met during the morn-
ing, and the entire division during the
afternoon.

In reporting the conclusions of the
advisory committee, the chairman sug-
gested that consideration be given to
long term retail financing, its applica-
tions and their relation to warranties.
To facilitate discussion of the subject
it was referred to the commercial prac-
| tices committee for analysis and report.

The division, in its attempt to collect
its sales statistics, has found that due

to the various methods of reporting, the | dustry has attained a degree of coop-

form now in use is inadequate. Mr.
Muffly was appointed
form and develop complete list of in-
structions so as to bring about uniform
reporting.

A communication from the Greater
New York Taxpayers Association ad-
dressed to metropolitan dealers of the
various members requesting technical
information concerning the safety fac-
tor of refrigerants and refrigerating
equipment was called to the attention
of the division. It was decided that
this communication and other similar
ones will be answered by the division

(Concluded on Page 4, Column 5)

JAMES DAVIN APPOINTED
NORGE DISTRICT MANAGER

DETROIT—James J.
sales promotion manager
refrigerators and radios, and more re-
cently associated with William C
Grunow, has been appointed New York
state and New England district man-
ager for Norge electric refrigerators.

Mr. Davin will work under the direc-
tion of M. Glen O'’Harra, eastern
regional manager, in the New York
office of the Norge Corp., 331 Madison
Ave.

MAYFLOWER ANNOUNCES
CHRISTMAS PLAN

DAYTON--A sales plan whereby the
down payment on a Mayflower electric
refrigerator is equal to the cost of a

Davin, former
for Majestic

turkey has been announced by the
Trupar Mfg. Co., manufacturer of the
Mayflower unit. The plan also calls

for the delivery of the unit the day be-
fore Christmas, along with a free
turkey, for Christmas dinner.

MOHAWK ADVERTISING HEAD
IN CHICAGO OFFICE

NORTH TONAWANDA, N. Y.~—J. H.

know damn well I’m an_under- > mi
taker.” Wimberly, Jr., advertising manager of
; the All-American Mohawk Corp., has
been moved to the Chicago office
Cabbage ee LR Se Eg EP Sees ga hae, le a, 3

to redraft the | not so much among the various manu-

|

“Normal business | cabinet refinements.

Prices range from $179.50 to $319.50
f. o. b. Detroit. An apartment house

Climaxing the convention was the
speech of Howard A. Lewis, treasurer
of the Kelvinator Corp., at the banquet
Friday night in the Statler hotel. (This
| speech is reprinted in full in this issue,
beginning in columns three and four on
this page).

The distributors heard company ex-
ecutives outline policies for 1932 in

Detroit Players Playhouse Friday.

Saturday morning they toured the
Kelvinator factory on Plymouth road,
and watched the making of refrigerat-
ing machines for the new Leonard line.
A luncheon at the factory Saturday con-
cluded the convention.

Vice President H. W. Burritt opened
the session Friday morning. He was
followed by President George W. Mason.
R. I. Petrie, sales manager of the Leon-
ard Refrigerator Co., presented the new
Leonard models.

Following the noon luncheon E. A.
Seibert, director of service, discussed
“Organizing for Service,” and C. M.
Armstrong, vice president of RaDisCo,
talked about the Leonard finance plan.

Advertising and sales promotion plans
for the coming year were outlined by
A. M. Taylor, director of advertising,
and E. L. Triffit, vice president of
Brooke, Smith & French, Inc., the ad-
vertising agency which handled the
Leonard account.

“T sincerely believe that in the last
two years the electric refrigeration in-

eration so high that competition is now

facturers as between the industry as a

| whole and other industries for the con-

(Concluded on Page 4, Column 4/

UTILITY OFFICIALS VISIT

2 =REFRIGERATION PLANTS

DETROIT Piloted by Campbell
Wood, sales director of the Kelvinato1
utilities division, a group of 10 repre-
sentatives of the Commonwealth &

Southern Corp. and allied companies
were visitors at Kelvinator headquar
ters on Tuesday, Oct. 20

party had breakfast at
the Book-Cadillac hotel on arrival, with
Campbell Wood, Vice President H. W
Burritt, Assistant to the President H. G
Perkins, Regional Director S. D. Camper
and S. I. Kemp, utilities division, as
hosts.

After breakfast the

The visiting

party motored to

the factory where, with guides, a tout
of the plant was made
DAYTON—-Officials of the Common

wealth and Southern Corp. and a num-
ber of its subsidiaries were guests of
Frigidaire Corp. last week. Sales possi
bilities of electric refrigeration in 1932
were discussed by the visiting party.
Members of the party were: R. 5
Sturm, and George W. Longwell, Ohio
Edison; W. P. Anderson and H. H.
Davis, Consumers Power Co., Jackson,
Mich.; W. C. Campbell, Tennessee Elec
tric Power Co.; L. R. Parker, R. 8S
Zell, J. S. Sutherland, and A. B. Collins,
Commonwealth and Southern; K. M
Turner, Mississippi Power Co., and J
P. Connolly, South Carolina Power Co

FORMER LEONARD OFFICIAL
JOINS ELECTROCHEF

August H. Jaeger, for
president of the Leonard
Co., has been appointed
for Electrochef electric

DETROIT
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*

ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

Local Bureaus Cooperate in National Refrigeration Drive

CONTEST ANNOUNCED
BY NATIONAL BUREAU

(Concluded from Page 1, Column 4)

into consideration in selecting the win-
ner of the cup.

To the state director whose state, dur-
ing the contest period, shows the great-
est relative and constructive progress,
the Davidson cup will be awarded. This
cup will be presented by James E. Dav-
idson, national chairman, at the N. E.
L. A. convention. The 10 factors will
again be taken into consideration.

The Half Century Prize cup will be
presented to the president, chairman or
leader of the local Electric Refrigera-
tion Bureau which shows the greatest
progress. The winner also will be award-
ed his expenses to the N. E. L. A. con-
vention. Nine factors will be taken
into consideration in selecting the win-
ner.

Six other prizes will be awarded in
the contest. These prizes will be orig-
inal oil paintings used in magazine ad-
vertisements of the national bureau. The
paintings are valued at $1,000 each. They
will be awarded to the second, third,
and fourth ranking directors in the re-
gional and state contests.

The booklet on “The Employe’s Pur-
chase Plan” gives definite suggestions
on the sale of electric refrigerators to
all employes of central stations through
education mailing pieces, posters, con-
tests, attractive discounts, easy pay-
ments, and small down payments.

Costs of conducting such a campaign
are listed in the booklet along with
sample letters, posters, purchase con-

tracts, application forms, and campaign |

outlines.

New Orleans Food
Show Successful

NEW ORLEANS—tTying in with the
plan of the National Electric Light As-
sociation for Electric Refrigeration
Week, but preceding this event because
of the peculiar local moving situation
in the latter part of September, the
New Orleans Food Preservation Asso-
ciation, composed of New Orleans Pub-
lic Service, Inc., and 10 automatic re-
frigeration distributors in New Orleans,
put on a Fall Food Preservation Show
during the week Sept. 8-12, inclusive, in
the Public Service Bldg.

Everything new in modern domestic
refrigeration was displayed in the at-
tractive exhibits of the following par-
ticipating companies:

The Frigidaire Corp., Frigidaire; A.
G. Riddick, Inc., General Electric; E. N.
Oberling & Co., Copeland; Philip Wer-
lein, Ltd., Kelvinator; Modern Appli-
ance Co., Majestic; Interstate Electric
Co., Servel; Specialty Sales Corp., Leon-
ard; Stauffer-Eshleman Co., Norge;
Shuler Supply Co., Mayflower, and A.
Baldwin & Co., Electrolux.

These exhibits were arranged accord-
ing to lot on a raised platform in the
main portion of the showroom, and
were enhanced by lighting effects and
decorations. The theme of the show
was “The Ice Cube Man,” who was in
conspicuous evidence at all booths. A
giant Ice Cube Man, his head moving
slowly from side to side, adorned the
marquis of the building, and another
towered over the center of the exhibit
inside the building. The walls of the
various booths were worked out in imi-
tation ice cubes, and altogether the ef-
fect was most striking.

the show and to make the visitors auto-
matic refrigeration minded, special pro-
grams were conducted in the company’s
auditorium on the eighth floor of the
building.

These consisted of daily lectures by
domestic science experts on cold cook-
ery and the economies on food pur-
chases effected with an automatic re-
frigerator. Some of the amazing and
mystifying phenomenas of liquid air
were daily demonstrated, and were a
revelation to numbers who attended.

Approximately 21,500 registrations
were recorded, and prizes aggregating
$2,000 were distributed.

The total expenditure, including ad-
vertising done in the name of the asso-
ciation, came to approximately $4,500,
the expense being borne by the power
company, which was host to the dis-
tributors and cooperating dealers on
this red letter occasion.

Flowers, electric fountains, and soft
music completed the setting for the
Fall Refrigeration show, the second of
the year.

New York Bureau
Conducts 4 Shows

NEW YORK CITY—Four cooperative
programs were conducted by the Elec-
tric Refrigeration bureau of New York
City during the period from Oct. 5 to 10.

In the New York Edison Co.’s audi-
torium a refrigeration exhibition was
held, with meetings every afternoon and
a closing session the final night.

Similar exhibitions were held in the
Brooklyn Edison Co.’s auditorium and
in the Yonkers Electric Light and
Power Co.’s auditorium.

During the same period refrigeration

In order to create added interest in

Are Paying for

a te . si

( “ g i
) 7) ° = ‘ oe ze ene

No water is needed to remove the ice from
the Easy-Out. Just press down sharply on
ends of grid. Lift out the grid and twist or
flex it. If an abnormal freezing condition
occurs, # dash of water on back of tray pro-
duces immediate results

DICE BARS our ma

TWIN ICE TRAYS

Servic

judgi
from

seldom even knows

se

e Calls

-. and Making

an Extra Profit
on Every New
Sale, too!”’

More than one refrigerator dealer is pay-
ing his rent by selling accessories. Ard

ng by the letters we have received
dealers who carry Easy-Outs in

stock, it looks like Easy-Outs will be the
fastest selling accessory ever offered the
refrigeration trade.

Sell Easy-Outs with every new refrigerator. Your prospect never protests
the extra charge
the difference between the f.o.b. price and the delivered price can absorb
a complete set of Easy-Outs without noticeably increasing the price the
buyer pays. And you get the extra profit!

about it, for that matter, because

Make Salesmen of Your Service Men

Other Easy-Out dealers tell us this
scheme of using the service men to

stock, equip all your refrigeratcrs
with Easy-Outs before you

sel]

COUNTE? DISPLAY FFEE
With every order for ten or more Easy-Out
trays, this attractive counter display, in full
color, will be sentfree of charge. 5 his display
sells the Easy-Outthrough wordsand pictures
and provides a sample tray that your cus-

tomers may try

sell Easy-Outs is working out fine.
It is paying the cost of many a
service call. Most people are appre-
ciative. When they call a service
man and receive their service free of
charge, they are ready to reciprocate
the favor of the service call by
buying an Easy-Out.

If you have not yet ordered a stock
of Easy-Outs, take advantage of our
personal introductory trial offer.
Then send in your order for a good

them, quote the prices to include
one or more Easy-Outs and let ycur
service men make a little extra
money for you and for themselves by
selling Easy-Outs on every call.

INTRODUCTORY TRIAL OFFER

To introduce the Easy-Out, all merchants who
write us on their business stationery as proof of
bona fide interest will be sent any size Easy-Cut
tray for $1. This offer is limitedto ONE TRAY per
merchant. Give the name of the refrigerator and
model you wish totrythetrayvin. Further informa-
tion and discount lists will be sent to you with the
trial tray.

RADIATOR

& MFG. CO.
DETROIT, MICH.

Pe nOn! fae fe es ae Sere ear

Shea

“

he

‘the various companies.

(25 Refrigeration Shows

meetings were held in the New York
and Queens Electric Light and Power
Co.’s auditorium at Jamaica, Long
Island, and in the company’s auditorium
at Flushing, Long Island.

On Monday, Oct. 26, a refrigeration
show under the auspices of the New
York bureau opened in the Electrical
Institute of New York in Grand Cen-
tral Palace.

The exhibition, which will last until
Oct. 30, will be opened to the public
from 9 a. m. to 6 p. m., and until 10:30
p. m. Friday night.

Meetings are to be held every after-
noon and on the closing evening. Prom-
inent speakers and varied entertain-
ment features will make up the pro-
gram.

On each afternoon and Friday night
three door prizes will be awarded; the
first will be a refrigerator, the second
a certificate having a value of $25 to
be applied toward the purchase of a
refrigerator, and the third a certificate
having a value of $10 to be applied
toward the purchase of a refrigerator.

Companies participating in this and
the shows during Refrigeration Week
were:

New York Edison Co.; United Light
& Power Co.; Brooklyn Edison Co.;
New York and Queens Electric Light
and Power Co.; Yonkers Electric Light
and Power Co.; Rex Cole, Inc., General
Electric; Frigidaire Sales Corp.; Kel-
vinator Sales Corp.; Allen-Ingraham,
Inc., Westinghouse; Norge Refrigera-
tor Co.; Copeland Refrigerator Co.

Radio Promotion in

St. Louis

ST. LOUIS—A radio program was
used to promote the idea of Refrigera-
tion Week during the period of Oct.
3 to 10.

A short radio broadcasting program
over KWK at 9:30 o’clock every morn-
ing except Sunday, heralded the week.

Approximately five minutes of each
period was devoted to a message of
the importance of food preservation as
a health measure during the winter,
according to A. E. Shannel, director of
the St. Louis electric refrigeration bu-
reau.

Notice of the special displays and
demonstrations held at the various
stores was also given on the radio pro-
gram, along with a mention of the 12
refrigerators to be given away. Tickets
on the prize drawing were obtainable
by registration at any of the stores.

On the night of Oct. 10, the results
of the drawings, in which two models
of every refrigerator which was dis-
played in the Refrigeration Week pro-
gram were given away, were announced
over the radio.

Newspaper advertising supplemented
the radio program and the window dis-
plays.

Distributors who participated in the
week’s program included Norge, Gen-
eral Electric, Westinghouse, Frigidaire,
Kelvinator and Majestic.

30-Day Exhibition
In Boston

BOSTON — Five refrigerator com-
panies are participating in the Boston
Electric Refrigeration show, sponsored

by the Edison Electric Co. in coopera- |
tion with the local N. E. L. A. refrig- |
eration bureau, which opened Oct. 1)
and will run through Oct. 30.

An average daily attendance of 200)
people has been recorded for the show, |
in which Frigidaire, Kelvinator, Gen- |
eral Electric, Norge and Westinghouse |
are taking part.

A credit of $100 towards the pur-|
chase of any refrigerator on the floor
is being offered in a raffle, the names
of the people being gathered in the|
rafie forming new prospect lists for |

In Rocky Mountains

DENVER, Colo.—Approximately 25
electric refrigeration shows were held
in the Rocky Mountain Division of the

N. E. L. A. comprising Colorado, od

Mexico, and Wyoming, prior to and dur-
ing Refrigeration Week, Oct. 3 to 10,
according to G. E. Lewis, managing di-
rector of the N. E. L. A. Rocky Moun-
tain Division.

Between 10 and 15 makes of refrig- |

erators were displayed at the various
shows.

The greatest activity during this
period was carried on in Pueblo, Al-

| buquerque, Casper, and Denver, head-

re lye or) eed
Ne ep ie

quarters of several distributors and
operating companies.

Nine dealers joined with the Southern
Colorado Power Co., in Pueblo, and
held a joint exhibit in the sales and

display room of the company. All par-|

ticipants shared in the expense of a
cooperative newspaper, radio and bDill-|
board advertising campaign.

At the Denver show, $25 down-pay-|
ment certificates, which were drawn by |
those who attended the refrigeration |
shows and registered at the door, were |
one of the crowd-getting methods em-'

Fe eee gehen oe OR ce pe

a

ployed by the utilities, distributors, and
dealers who participated in the various
exhibits. A large percentage of the at-
tendance at the show was made up of
tourists.

Furniture, dry goods, hardware, auto
equipment, and music company distribu-
tors and dealers throughout the division
united with the utilities to emphasize
the place of proper refrigeration in the
fall and winter as well as in the
summer.

Health authorities assisted the refrig-
eration men to circulate the idea of
using refrigeration instead of window-
sill, door-step, and back-porch, methods
of preserving perishables.

Hundreds of tire-covers bearing the
“Invest in an Electric Refrigerator”
slogan were used on the service and
repair trucks of the utilities and the
dealers.

Nashua Bureau Sells
117% of Quota

NASHUA, N. H.—Sale of 117 per cent
of its year’s quota during the period
up to Oct. 15 is the record which has
been hung up by the Nashua electric
refrigeration bureau, J. S. Cashman,
secretary of the bureau, announces.

The bureau presented a refrigeration
show during refrigeration week from
Oct. 3-10. Two demonstration lectures
by home economists were presented in
connection with the exhibitions.

Dealers who are in the bureau are:
Public Service Co. of New Hampshire,
Kelvinator and General Electric; P. E.
Fletcher Co., Frigidaire; Maine Mfg.
Co., White Mountain; Johnson’s Elec-
tric Shop, Westinghouse; Maynard, Les-
sier & Roy, Norge; William L. Nutting
Co., Majestic; Peterson Hardware Co.,
Copeland; Shaw Service Co., Ice-O-
Matic, and C. A. Avery Co., Leonard.

The utility made two floor sales of
models other than those handled by its
merchandise department.

‘Open House’ Held by
Brockton Dealers

BROCKTON, Mass.— “Open house”
was held here during Refrigeration
Week, Oct. 3 to 10, by all the distribut-
ing agencies who are members of the
N. E. L. A. local refrigeration bureau.

Bureau advertisements in the local
newspapers heralded the “open house”
period, during which time the distribu-
tors put on special displays and re-
mained open during the evenings.

The following agencies are members
of the local bureau, which was formed
last March:

United Music Co. Majestic; Old
Colony Sales Corp., Frigidaire; Elec-
trical Specialty Shop, General Electric;
Teplow Automatic Heat & Cold Co,
Westinghouse; Hallstone-Ridlon Electri-
cal Co., Servel.

Electric Light & Power Co., Kelvina-
tor and General Electric; MacRoberts
Furniture Co., Copeland; W. B. Andrews
& Co., Majestic; Dykeman Electric Co.,
Majestic; Edison Electric Co., Kelvin-
ator.

Staten Island Dealers
Tie-in with Drive

STATEN ISLAND, N. Y.—Fall activi-
ties of the Staten Island electric refrig-
eration bureau has been confined to
window displays, floor demonstrations,
and a four-page advertising and news

| section in the daily newspaper, accord-

ing to W. G. Burrill, commercial man-
ager, Associated Gas and Electric Sys-
tem.

The bureau cooperated in presenting
a refrigeration show in June in which
the eight different makes of refrigera-
tors were inspected by more than 2,000
persons.

Exhibitors in the show were: Staten
Island Electric Corp., Frigidaire; C. W.
Stephens & Co., Inc., Kelvinator; A.
Appel, Copeland; W. J. Quinlan Radio
Sales, Kelvinator; Manhattan Furni-
ture Co., and Ellis Music Shop, Majes-
tic; Richmond Electric Appliance Co.,
Westinghouse, and Rex Cole, Inc., and
Mahr & Van Name, General Electric.

In connection with the show, the Gen-
eral Electric Lamp Co. displayed a lamp
| exhibit which showed the evolution of
| lighting. Vaudeville acts were presented
} every night. A 4-cu. ft. unit was pre-
| sented to the person holding the prize
ticket.
| On Oct. 13 the members of the bureau
| held a golf tournament at the Mayflower
| Country club.

50,000 See San Antonio
_ Refrigeration Show

SAN ANTONIO—Nearly 50,000 per-
| sons viewed the six-day exhibit of elec-
tric refrigerators which was staged by
the local bureau in the showrooms of

| the San Antonio Public Service Co.

Exhibitors were: Wright Bros. Elec-
tric Co., General Electric; Southern
Equipment Co., Norge; Winerich Motor

(Concluded on Page 6, Column 1)

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—————

To properly SAFEGUARD its Serums and Cultures

ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1981

G
US Pat of

1 tiny gas flame takes the

place of all moving parts

ELECTROLUX we

ittsfield’s Board of Health chose

ELECTROLUX

PLAGUE STOPPER! Vote the Electrolux in this
Board of Health Laboratory at Pittsfield, Mass.

CITY'S WELFARE, safety and health depended upon perfect refrigeration.
Biological supplies—the serums and cultures that prevent the invasion of
plagues and epidemics— needed constant, certain cold. The Pittsfield Board of Health

wanted solid facts— Electrolux was chosen!

This was three vears ago. The Electrolux has lived up to the promises made for it.
There is a record of unfailing service—not once has there been a service call— not a

part has been replaced. It has silently, faithfully guarded the health of a city.

But not only in Pittsfield do medical men trust Electrolux. For example, in
Philadelphia, nine leading hospitals chose Electrolux. Such sales are only the
result of careful investigation. Yet Electrolux men invite just such competitive
tests. Thev know that, when a// the facts are known, they will get the order.

Klectrolux Refrigerator Sales, Inc., Evansville, Indiana.

CS REFRIGERATOR

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eS EA

ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

Ns ice” eae aad eee oe rey Came sl a in A eee Bei,

Leonard Distributors See New 1932 Models

Leonard electric refrigerator distributors made plans for 1932 sales at the annual convent ion in Detroit last week.

World Business Starts Up Ramp, Leaders DEPARTMENT CONTEST

At International Parley Believe

(Concluded from Page 1, Column 1)
York Edison Co.; George M. Verity,
chairman of the board, American Roll- |
ing Mill Co.

Charles M. Schwab, chairman of the
board, Bethlehem Steel Co.; T. W. La- |
mont, Morgan partner; Adolph S. Ochs, |
publisher, The New York Times; Otto |
H. Kahn, Kahn, Loeb & Co.; Daniel |
Willard, president, Baltimore & Ohio |
Railroad Co.; W. W. Atterbury, presi- |
dent, Peunsylvania Railroad; Newcomb |
Carlton, president, Western Union Tele- |
graph Co.; W. B. Storey, president, |
Atchison, Topeka and Santa Fe Rail-|
way.

Arthur Reynolds, chairman of the,
board, Continental Illinois Bank and |
Trust Co.; Carl R. Gray, president, |

Union Pacific System; J. C. Penney, |
chairman of the board, J. C. Penney Co.; |
R. C. Holmes, president, the Texas Co.;
Oscar G. Mayer, president, Oscar Mayer |
& Co., Inc.; and Adolph Zukor, presi-
dent, Paramount-Publix Corp.

Leading packers present included Mr.
Wilson, T. G. Lee, president, Armour
& Co.; G. F. Swift, president, Swift &
Co.; E, A. Cudahy, chairman of the
board, and E. A. Cudahy, Jr., president,
Cudahy Packing Co.; Frederic S.}
Snyder, former president, Batchelder,
Snyder, Dorr & Doe; Jay C. Hormel,
president, George A. Hormel & Co.; and
Howard Heinz, president, H. J. Heinz Co.

Educators who came included Nicholas
Murray Butler, president, Frank D.
Fackenthal, secretary, and James C.
Egbert, dean of the school of business,
Columbia; Harry Woodburn Chase, pres-
ident, University of Illinois; T. S. Bak-
er, president, Carnegie Institute of Tech-
nology; Walter A. Jessup, president,
University of Iowa; R. A. Pearson,
president, University of Maryland; and
William Homer Spencer, dean of the
school of commerce, University of Chi-
cago.

Among the other distinguished guests
were Admiral Richard E. Byrd, Polar
explorer and transatlantic flyer; Dr.

electrical

Hugo Eckener, commander of the Graf
Zeppelin; Vittorio Orlando,
premier of Italy; Commander A. C.
Read, first to fly the Atlantic; and Sir
Arthur Whitten Brown, first non-stop
transatlantic flyer.

Considerable optimism for the future
of the electrical industry was expressed
by Dr. C. F. von Siemens, president of
Siemens & Halske, Germany’s largest

THE IMITATION FOOD
Probucts CO.

107 Lawrence St.
Brooklyn, N. Y.

Entering the Eighth Year of successful
business

Prices in our catalog of January, 1931, are
reduced 20 per cent.

wartime |

|
|
|

equipment manufacturing

company.

Dr. Fritz Thyssen, chairman of the |

United Steel Works of Germany, indi-
cated that he favored the inflation of
currency, vigorously condemned Ger-
man reparations payments, and agreed
with other speakers that international
revision—or even abandonment — of
tariffs would instigate a great boom. He
predicted that all three moves would
soon come to pass.

That an upward reaction of business, |

as violent as the crash of Nov., 1929,
was in the opposite direction, might
soon occur was hazarded by Alexander
Dana Noyes, financial editor of The
New York Times.

Detecting a calmness and a confi-
dence in the nation’s leading financiers
and bankers, emotions which have not

| been steadfast, if present at all during

the last two years, Mr. Noyes declared
that the possible violent upswing might
come soon.

Andre Citroen, president, Citroen
Motors of France, suggested the forma-
tion of an International Automobile
Exporting Corp. which alone would be
entitled to sell or produce automobiles
in the 107 nations of the world that
have no automobile industries of their
own and in which very little use is
made of motor cars.

This corporation would seek to break
down customs barriers in the 107 coun-
tries, would set up a distribution or-
ganization, would consecrate a large
part of its profits to the education of
the buying public and the building of
hard roads in these countries, and
would make gifts to the 107 nations of
a certain number of used cars to be
taken from circulation in large pro-
ducing countries.

He averred that distribution econo-
mies effected by such a corporation
would reach 80 million dollars the first

| year.

M. Citroen also favored a progressive
automobile tax which would increase
with the age of the car.

He predicted that “in the near future
the automobile factories of the entire
world will again function normally
and with no unemployment for their
workers.”

Sole dolorous speaker at the confer-
ence was Dr. Wilhelm Cuno, chairman
of the Hamburg-American Line. Ship-
ping is now a mere shadow of its for-
mer self, he declared.

“No ship-owner has ever experienced
a more violent depression,” he _ said,
“and the lowest level in

| shipping has not yet been reached.”

To remedy the situation, Dr. Cuno
suggested international combinations of
shipping interests, mergers, the scrap-
ping or laying up of obsolete and super-
fluous tonnage by international agree-
ment, and the elimination of govern-
mental subsidies.

Speakers at the

dinner Wednesday

night united in affirming that the world |

could not afford another war, and that
friendship between nations and co-
operation between’ their industries
would lead to relief of the present in-
ternational economic distress.

transatlantic |

CAUSES COMPETITION

CHICAGO—E. E. Rouch, sales man-
ager of the apartment house division of
Stover Co., Chicago Frigidaire distribu-
| tor, won the September sales contest

which was the most spirited in the his-
tory of the company. Sales during the
| month were 50.5 per cent above August
| Sales.
| The contest was arranged by H. A.
| Malcom, general manager, and it was
announced to the selling force Sept. 1.

Mr. Malcom at that meeting an-
nounced a contest for his five sales
managers, three from the household
division, one from the commercial divi-
sion and one from the apartment house
division. He announced that he would
present a loving cup to the sales man-
ager whose division sold the greatest
percentage of quota in September. At
the same time all quotas were set at
25 per cent above those for September,
1930.

He explained that the cup was to be
awarded to the one whose department
sold highest percentage of sales to
quota but, at the same time, he would
regard the winner as the one who had
been best able to gain the enthusiastic
support of his men to win the cup for
him, not for its intrinsic value, but as
a tribute to their leader.

Each of the sales managers then held
meetings with their men and after
showing the cup and explaining the
significance of the contest, appealed to
the men to go out and win. As an add-
ed incentive, a dinner and theater party
was to be given to the men and their
wives by the winning sales manager as
his personal contribution to the men.

As the month advanced, the contest
waxed hot between apartment house
and commercial with one household de-
partment a close third. Daily bulletins
were posted showing the standings by
percentage of sales to quota and every
salesman’s first move in the morning
was to see how his department stood
for the day. Business in all depart-
ments exceeded quotas from the start
|and continued throughout the month.

SWOPE TELLS EMPLOYMENT

PLAN TO SENATE GROUP

|
|

(Concluded from Page 1, Column 2)
casional remarks that he might be “too |
idealistic,” Mr. Swope said he would |
prefer to see trade associations operate |
the universal employment insurance |
plan he pictured, but that he was afraid
“we never would get universal insur-|
ance without government action.” The
action, he explained, would be entirely
supervisory, with corporations and their
employes sharing the cost of the in-
surance. 5

“Industry should take care of itself,” |
he said.

Mr. Swope also emphasized regulariz-
ing business itself as an essential in
plans for protecting the jobs of work- |

| ers. This could be done, he said, |
through the dissemination of market |
and production information § through

trade associations. }

KULAI ke, Electrical Refrigerating Products.

Simplicity, quality, efficiency and capacity unequaled. A size for every use.
Compressors from 95 Lbs. to 4300 Lbs. I. M. C.

Condensing Units from Small Domes-
tic to Large Commercial Capacities.

WATER COOLED
SULPHUR DIOXIDE

4

NO. 1300 COMPRESSOR
Single Cylinder 15x 1',
300 to 425 R. P. M.

AIR COOLED
METHYL CHLORIDE or

POLICIES
PRODUCTS
PRICES

Providing Proper Profit To All Distributors.

WRITE FOR FULL INFORMATION TO

KULAIR GORPORATION PHILADELPHIA, PA.,

| Sales Co.,
| Hendrie-Bolthoff Co.,
| Camp, M.

| Graham

| waukee, Wis.

| Hdwe. Co., St.

}

Leonard Introduces

7 New Models

(Concluded from Page

sumer’s dollar,” declared President
Mason at the banquet Friday night.

“In the refrigeration division of the
N.E.M.A. we are doing our utmost to
avoid the pitfalls into which the radio
industry and others have fallen.

“The refrigeration industry, as a re-
sult, presents a far cleaner picture than
other industries which are not so well
banded together.

“Very little destructive advertising has
appeared in this industry recently,
while the cooperation of manufactur-
ers has resulted in the cooperative ad-
vertising campaign sponsored by the
Electric Refrigeration Bureau of the
N.E.L.A.”

Toastmaster Henry’ Burritt intro-
duced Merlin Wiley, secretary, attorney,
and director of the Kelvinator Corp.,
and former attorney general of the state
of Michigan; H. G. Perkins, assistant
to the president, and watchdog of the
exchequer; F. D. Bredner, engineer in |
charge of the Grand Rapids (Leonard)
plant; Guy Pollard, inspector-in-chief;
Edwood Heitman, chief engineer; and
C. C. Thomas, engineer in charge of cab-
inet design.

Entertainment included a joke-crack-
ing speech by Douglas Malloch, who
emulates Edgar A. Guest in glorifying
the simple life and simple joys in verse,
and a show staged by Corine Muer.

1, Column 5) |

Miss Muer presented a sextette of
dancing girls, a ventriloquist, a petite |
blues singer, a dexterous card manipula- |
tor, and a small, red-headed urchin who |
“wowed” the convention by playing an)
accordion in an extraordinarily profes- |
sional and adult manner.

Distributors present included:

H. J. Funk, Albany Hdwe. and Iron Co., |
Albany, N. Y.; E. D. Henley, Birmingham |
Electric Battery Co., Birmingham, Ala.; |
C. A. D’Elia, D’Elia Electric Co., Bridge- |
port, Conn.; H. B. Alderman and R. H.|

|

Davison, H. B. Alderman, Inc., Buffalo, N. Y.;
Lee S. Ramsey, Vermont Hardware Co.,
Burlington, Vt.; Sidney Schreyer,
Schreyer Co., Chicago, III.

L. C. Wiswell, L. C. Wiswell, Jr., H. O.
Kennedy, F. D. Viola, J. M. McDonald, and |
Frank Johnson, Wiswell Radio Co., Chicago, |
Ill.; Wm. Bischoff, and Wm. Bischoff, Jr., |
Mariette Chair Co., Cincinnati, Ohio; A. B. |
Eaken, H. G. Eaken, and Mr. Hafrichter, |
Baldwin Stove Co., Cleveland, Ohio.; R. L.
Hunter, and Mr. Carpenter, Stewart Warner
Columbus, Ohio; J. N. Crossey, |

Denver, Colo.; J. M.|

S. Kaufman, Camp Distributing |

Corp., Des Moines, Iowa. |
|

Sidney

C. H. Buhl, A. H. Buhl, Jr.. Wm. Reglien,
a A
Muse,
Griffin,
Dealer,
Pontiac
ware Co., Fort Wayne, Ind.; J.

Schlink, Chas. Kresin, and W. B.
Buhl Sons Co., Detroit, Mich.; Jack
Dealer, Flint, Mich.; Mr. Carter, |
Pontiac, Mich.; Mr. Riley, Dealer, |
Mich.; O. M. Woods, Wayne Hard- |
R. DeVries, |

and R. A. Utter, H. Leonard and Sons, |
Grand Rapids, Mich.; C. L. Belz, Waddel
Housefurnishing Co., Houston, Tex.; E. N.
Thornburg, Foster-Thornburg Hdwe. Co.,

Huntington, W. Va.

I. F. Kahn, Mr. Hock, Mr. Cave, and Mr.
Cain, Capitol Paper Co., Indianapolis, Ind.;
P. J. Watson, and A. L. Burpee, Consoli-
dated Automotive Co., Jacksonville, Fla.; F. |
S. McNeal, Harry T. Smith, and Park Man-
ross, Kelvinator of Canada, Ltd., London,
Ont.; J. Graham Hambly, and E. D. Barnes,

Hambly and Sons, Los Angeles,
Harold Bomer, and Mr. Eggleback,
Smith Radio Corp., Louisville, Ky.; J. W.
Evans, McGregor's, Inc., Memphis, Tenn.;
W. A. Shockley, Northern Hdwe. and Sup-
ply Co., Menominee, Mich.; J. J. Dougherty,
and E. J. Davis, J. J. Dougherty, Inc., Mil-

Calif. ;

L. T. Hudson, McWhorter, Weaver Co.,
Nashville, Tenn.; L. E. Latham, F. R. Mil-
keisen, Wm. Ohmen, and Murray Krener,
E. B. Latham Co., New York City; W. M.

Longmire, and J. R. McBrayer, Harbour-
Longmire Co., Oklahoma City, Okla.; Mr.
Williams, Saxton, Gallagher Co., Omaha,
Nebr.; Julius Klein, and W. L. Brous,
Klein Stove Co., Philadelphia, Pa.: J. A

Williams, and M. E. Golomb, J. A. Williams
Co., Pittsburgh, Pa.

H. R. Tracy, Ballou, Johnson and Nichols,
Providence, R. I.; W. D. Stuart, Richmond
Hdwe. Co., Richmond, Va.; W. E. Tiemann,
and O. H. Tiemann, F. Tiemann Stove and
Louis, Mo.; O. H. Black,
Seattle Hdwe. Co., Seattle, Wash.; W. B
McKenzie, and J. U. Dickson, Power City
Radio Co., Sioux Falls, S. D.; Mr. Smith,
Ozark Motor Supply Co. (prospective),
Springfield, Mo.; L. J. Warner, and Mr. Mc-
Ardell, National A. & E. Corp., Syracuse,
N. Y.; N. C. Goldman, Mr. Wise, and Mr.
Kellogg, Commercial Electric Co., Toledo,
Ohio; C. J. Barry, and J. M. Ayer, Mayer
and Co., Washington, D. C.; F. C. Ferber,
Southern Wholesaler’s, Inc., Washington,
Dc

REFRIGERATION BODY

(Concluded fram Page 1, Column 4)

|as an organization through its techni-

cal consultant.

The division evidenced interest in the
activities of those of its members con-
tributing to and actively engaged in
the N. E. L. A. Electric Refrigeration
bureau, and in their appointing Mr.
Zimmerman as their representative to
confer with the bureau for the purpose
of discussing the program for the com-
ing year.

Following Mr. Zimmerman’s report,
it was suggested that arrangements be
made for a meeting of interested man-
ufacturers to consider the advisability
of joining this N.E.L.A. activity.

A tentative cdde of ethics which had
been previously submitted to the divi-
sion for adoption was withdrawn and
reassigned to the commercial practices
committee for further development and
resubmittal.

The division proposed that a com-
munication be sent to the American
Gas Association suggesting a joint com-
mittee for the purpose of discussing the
possible development of a mutually sat-
isfactory code of ethics.

A request from the International Cor-
respondence Schools suggesting cooper-
ation in the development of a plan for
salesmen training was favorably re-
ceived. The division believes that bene-
fit can be derived through cooperation
with I. C. S. in the development of this
project. The subject was referred to
the commercial practices committee for
study and report.

The technical committee reported
that it had assigned to a sub-commit-
tee the development of nomenclature
for domestic and small commercial re-
frigerating machines.

The composition of this sub-commit-
tee is John Wylie, Jr., Kelvinator Corp.;
H. T. Hulett, General Electric Co.;

| Glenn Muffly; R. E. Robillard, Frigidaire
| Corp., and C. H. Tanger, Servel, Inc.

It will take into consideration the ac-
complishments of the nomenclature
committee of the American Society of
Refrigerating Engineers.

The committee reported that it had
completed the development of a tenta-
tive method of testing mechanical do-
mestic refrigerators, and the proposed
method as arrived at will be furnished
to the individual members of sub-com-
mittees number 3, project B-38 of the
American Standards Association.

The Industrial Research Committee
reported that the collection of data on
“Food losses in retail stores,” caused
from lack of proper refrigeration, is
well advanced and will be ready for
release to interested publications in the

| near future.

The codes and ordinances committee
announced the election of Glenn Muffky
as its secretary.

C. LT. BUYS BUSINESS OF
NEW YORK FINANCE FIRM

NEW YORK-—C. I. T. Corp. has pur-
chased the business of Northern Ac-
ceptance Corp., a local finance company
with offices in Watertown and Glens
Falls, N. Y.

C. I. T. will establish an office at
Watertown and give localized service
to dealers and purchasers. This office,
like the 140 other C. I. T. offices in the
United States and Canada, will be a
completely functioning finance com-
pany, operated by a trained force who
devote their entire time to C. I. T. in-
terests.

SPARKS-WITHINGTON WILL
USE SPARTON OUTLETS

JACKSON, Mich.—Sparks-Withington
Co., whose entry into the electric refrig-
eration field was announced in ELEctric
REFRIGERATION News, Oct. 21, will mer-
chandise its new unit through Sparton
radio distributors and dealers, William
Sparks, president, announces.

The unit will be manufactured at the
plant at Michigan Center. The electric
refrigerator will be placed on the mar-
ket Jan. 1.

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ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931 5

REVEAL SALES PLAN.
OF MUSIC MERCHANT

By T. A. Church

OAKLAND, Calif.— The music mer-
chant, particularly the one handling
both pianos and radio, can easily handle
electric refrigerators, in the opinion of |
Col. John F. Fox, head of the Fox)
Piano Co.

The Fox Piano Co. has been in td |
ness in Oakland for many years. |

Tne Majestic line of radios has been
handled since the opening of a new
store a year ago and in July, Mr. Fox |
decided to give Majestic electric refrig- |
erators a trial, placing an order for a/|
few and displaying them on the main
floor with grand pianos.

Sales Effort Similar

The same sales staff that had been |
handling pianos also gave its attention |
to electric refrigerators and made no |
special preparation for the added duties |
other than a careful study of catalogues |
and current literature on the subject.

; |
“The refrigeration line was added ‘be | CLEVELAND—William Bambrick has o. Pierre, soltaman tor 3. J.
cause ae oe devices could be | been placed in charge of the main sales|| Moreau & Son, local Frigidaire || frigeration Co., Inc., Greenwich, Conn.,
handle Siok 4 e yr way pa | | floor at the new home of the Cushman dealer, has averaged an order every | has been granted a charter to deal in| MODESTO, Calif.—S. R. Bennett has
— om fire ya "Satie ae tea | | _ meee “bs or ine Electric re-/] other day for the past two months. || electric refrigerators with an authorized | purchased the Majestic refrigerator
ri erator istrt utor in northern Obio. p 2
purchased musical instraments,” he g é aor im mH fm Obic : | capital of $25,000. | dealership of H. E. Doyle.
said.

“It also seemed reasonable that our
radio service department could be easily
expanded to handle work in connection
with the installation and servicing of |
the new line. |

“The initial results were not especial- |
ly striking. There was plenty of com- |
petition and we were getting only such |
business as came to us in a routine |
way. For a_ time, sales averaged |
about one a week. Then I decided to |
try handling electric refrigerators in|
the same manner as pianos.

Uses Rental Plan

“People rent pianos and in many.
cases rentals finally turn into sales. Why
could not electric refrigerators’ be
placed in homes in the same manner?
| knew that many of our customers
were interested in refrigeration, but |
that the electric devices were new to
them and that they hestitated to make |
the investment without careful study.

“An advertisement was accordingly
prepared and published in the daily
papers to the effect that we would rent |
new Majestic electric refrigerators at |
$5 a month, plus a cartage fee of $3 |
and that the amount paid in rental |
would be credited on the purchase price |
if the refrigerator was bought within |
four months.

“The first day, 15 refrigerators went
out on the rental plan and more could |
have been placed had they been avail-
able. This plan has been in effect only
a little more than two months and we
now have 115 refrigerators out on |
rental. |

“Many more than this number have |
been on our books since the plan was
launched, but 30 have already been sold, |
in addition to those sold outright on |
the floor.”

TWO DEALERS PARTICIPATE
IN LEAVENWORTH DISPLAY.

LEAVENWORTH, Kan.—Two elec-
tric refrigerator dealers cooperated
with the radio show Oct. 8, 9, and 10}
in the City Hall. Over 2,000 people |
witnessed the show each session.

The Majestic was exhibited by the |
Olive Hardware Co. and the Frigidaire |
by the Pholen Hardware Co.

A cooking school under the auspices
of the Kansas State University at Law-
rence used the Mayjestic as the official
cooling unit in the demonstrations.

OMAHA FOOD SHOW HAS
74 EXHIBITORS

OMAHA~—-The_ twenty-sixth annual
food show of Omaha opened Oct. 12 at
the City auditorium. C. E. Stubbs,
general secretary of the local associa-
tion, was in charge of arrangements.
Seventy-four booths were occupied by |
exhibitors. Electric refrigeration men,
fixture supply houses and bakeries are
among those who exhibited wares.

The Nebraska Power Co. held a
cooking school every afternoon during
the show.

KELVINATOR, SEEGER FIRM |
GETS JAIL CONTRACT

POUGHKEEPSIE, N. Y.—John Van
Benschoten, Inc., has been awarded the
contract for the installation of the fol-
lowing Kelvinator and Seeger equip- |
ment in the new Dutchess county jail
in this city: 1 P-681 Seeger refrigera- |
tor, 1 XO-100 cooling coil, 1 F-10 com- |
pressor, 1 S-9 Kelvinator, and 1 Y-7 |

|

Kelvinator.

ENTERS REFRIGERATION FIELD.

LOs ANGELES—Entering the elec-
tric refrigeration field for the first time
in Los Angeles, the Barnes Music Co.,
established in business for 31 years, has
taken over the distribution, in this city, |
of Universal boxes i

Planning for Better Sales in 1932 HARRISON SHOWS GE.
TINE IN ESSEX SHOW

NEWARK, N. J.—Philip H. Harrison
& Co., distributor for northern New Jer-
| sey, exhibited the General Electric re-
| frigerator line at the first ~nnual all-
| electrical show held by the Essex
Electrical League of Essex county, N. J.,
on Oct. 5 to 10.
| Features of the exhibit were a CS-450
|commercial refrigerator with a com-
| plete display of perishable foods loaned
| through the courtesy of Swift & Co., a
| household model SS-62, several bottle
| coolers located at various points on the
floor, and a replica of the Millionth Gen-
|eral Electric refrigerator, the original
| of which was presented to Henry Ford
Westinghouse distributors laid plans for increased sales during 1932 at a recent meeting of the distributor | for his museum.
agi : : The distributor plans to present the
organization in Mansfield, Ohio. last named exhibit to the successful
, candidate for governor of New Jersey

CUSHMAN NAMES BAMBRICK |[~7-"~ 7, a || ABSO-COLD REFRIGERATION“ ‘"* “or‘homing slection
FLOOR SALES HEAD , | FIRM CHARTERED '§. R. BENNETT BUYS MAJESTIC
MANCHESTER, N. H.—Andrew GREENWICH, Conn.— Abso-Cold e| REFRIGERATOR DEALERSHIP

ERE’S a complete line of 16 advanced

models--so flexible. so powerful that they meet

every demand for

Stronger, sturdier.

to in-

more economical to op-

today for full details of the profitable deal-

er proposition. Servel Sales. Ine... Dept. H-3. Evansville. Ind.

SERVEL

COMMERCIAL REFRIGERATION

@ NEW STYLE CONDENSERS: Interchangeable; highly efficient .. . MULTIPLE VEE-BELT DRIVES: Insuring unin-
terrupted service and quiet operation . . . SIMPLIFIED CONTROLS: Positive action; fully automatic LCONOM-
ICAL OPERATION: Low-speed compressors; greater refrigeration for current used . . . RUGGED PRECISION CON
stRUCTION: Built for long use; compact and accurate... WIDE RANGE OF 16 MODELS: Capacities of 130 to
1510 /bs. ice equivalent per day . . . COMPLETE GUARANTEE: Covering both the refrigerating units and the per

sshable products they protect.

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6

ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

Local Refrigeration

Bureaus Cooperate

In National Sales Campaign

(Concluded from Page 2, Column 5) |
Sales Co., Copeland; Martin Wright |
Electric Co., Electrolux; Straus-Frank |
Co., Frigidaire, and Westinghouse Elec- |
tric Supply Co., Westinghouse. }

3,400 Attend Food |
Show at Wichita

|

|

WICHITA, Kans.—More than nese |
people attended the “Food Preservation” |
show conducted by the Electric Refrig- |
eration bureau of Wichita during Re-|
frigeration Week.
Attendance was secured through in- |

vitations sent out with the service bills |
of Kansas Gas and Electric Co., stick- |
ers placed on the bureau billboards, ad- |
vertising in the daily newspapers, and |
an attendance contest among the Parent |
Teacher associations of the city.

A bacteriological exhibit conducted
by the University of Wichita’s depart-|
ment of botany and bacteriology was |
the feature of the show. The exhibit |
was designed to depict the history of |
food preservation through primitive |
methods of refrigeration down to mod- |
ern methods. |

Lectures on food preservation were
given each afternoon by the home econ- }
omist from the Kansas Gas and Electric |
Co. A refrigerator was given away in |
an open raffle.

Makes of refrigerators which had a
place in the exhibits included: Frigid- |
aire, Majestic, General Electric, Servel,
Ice-O-Matic, King Kold, Coldspot, Kel-
vinator and Mayflower.

Homemaker’s Fair for |
Yonkers

YONKERS, N. Y.-A Homemaker’s
fair was held in the auditorium of the,
Yonkers Electric Light & Power Co., |
Oct. 5 to 9, for the primary purpose of |
bringing refrigeration to the attention |
of housewives.

Talks on housemaking subjects, dem-
onstrations and a food contest marked
the fair which was held under the aus-
pices of the local N. E. L. A. refrigera- |
tion bureau.

As an added promotional feature for
the fair, students in the Art Depart-
ment of the Commercial High School
voluntarily entered a contest for re-|
frigerator posters, which will be used |
in window displays maintained by the |
various companies.

Each refrigerator representative had
two boxes in the auditorium, while a
third was. placed in the room set aside

| for the food contest. Exhibitors at the

show were Copeland, Frigidaire, Gen-
eral Electric, Kelvinator and Westing-
house.

Nebraska Dealers Give

2 Cooperative Shows

BEATRICE, Nebr.—Although electric
refrigération dealers in this territory
would not form a local refrigeration bu-
reau, they have cooperated with the

| lowa-Nebraska Light & Power Co. in

the presentation of two shows, the last
one being held from Oct. 22-24.

Many of the dealers would not form
a cooperative bureau because they be-
lieved that such an organization would
prove of value to the merchandise de-
partment of the utility.

Eight different makes of electric re-
frigerators were shown in the first show
which was held June 16, 17, and 18 in
a showroom in the center of town. The

| models shown were: Frigidaire, Norge,

Servel, Westinghouse, Ice-O-Matic, Kel-

| vinator, Majestic, and General Electric.

One method of attracting people to
the show was through the use of a loud
speaker at which a man who knew citi-

| zens of the town and invited them per-

sonally, as they passed on the street, to
inspect the displays of electric refrig-
erators.

Because of the success of the first
show, the dealers presented a general

| household appliance show from Oct. 22

to Oct. 24, at which all appliance deal-
ers exhibited.

Four Exhibits in

Two States

OSHKOSH, Wis.—Refrigeration ex-
hibits were held in Oshkosh, Marinette,
Green Bay and Menominee, Mich., un-
der the auspices of the Wisconsin Pub-
lic Service Corp. during Refrigeration
Week, Oct. 3 to 10.

Approximately 40,000 people attended
these exhibits at which from four to
eight different makes of refrigerators
were displayed. Posters carrying the
complete story of electric refrigeration
were placed around the exhibits.

A special newspaper advertising cam-
paign was carried on to encourage at-
tendance of the exhibits.

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AMERICAN RADIATOR & STANDARD SANITARY CORPORATION

Oklahoma’s Champ

L. L. Robinson, G. E. salesinan,
leads contestants in “Ahrenstown.”

AHRENS CO. SALES FORCE
SLAYS ‘OLD MAN GLOOM’

| OKLAHOMA CITY—L. L. Robinson,

| comimercial salesman, has gone into the |

lead for mayor of Ahrenstown in the

General Electric political campaign by

being the first to sell his quota.
Robinson was honored at a political

homa G. E. distributor, Oct. 10, which
was featured by the murder of “Old
Man Gloom.” In the funeral which fol-
| lowed, George Ricker presided as clergy-
man and six white-robed retail sales-
men were pallbearers.

In the Ahrenstown district, “Ty” Cobb
is leading for governor, Chan Ricker
for lieutenant governor, and Smith Fur-
niture Co., Seminole, for congressman.

Robinson’s sales include a CS-600, CS-
45, two S-62’s, and an ice cream cabinet.

An Old-time Barter

| GREENFIELD, Mass.—V. E.
Annis, salesman for George W. Wil-
|} cox, Ine., Westinghouse dealer,
showed the line to L. H. Elmer,
well-to-do farmer in Buckland. The
|} prospect liked the models and a
|| few days later Annis called at the
|| farmer’s home with a view to clos-
ing the deal.

“Can’t buy it just now,” was the
response. “Money’s so tight.”

“You will find it easy to meet
our terms,” ventured the salesman.

“Well I'll tell you what to do. You
get me a purchaser for a cow and
I will buy the refrigerator.”

“How much do you want for
her?”

“A hundred dollars, and she’s a
pure-bred Holstein and as good as
you'll find hereabout.”

“It’s a bargain!” said Annis,
after he had taken an admiring
look at the animal.

Five miles distant he discovered
a thrifty dairyman who was plan-
ning to build up his herd. He took
him to see Elmer’s cow and the
sale was effected, and Elmer be-
came the possessor of a model
DWL-55

TWO REFRIGERATION DEALERS
EXHIBIT AT DANBURY

DANBURY, Conn.—Three makes of
electric refrigerators were displayed at
| the Danbury Fair this year. The Dan-
bury and Bethel Gas & Electric Light
| Co. exhibited General Electrics and
| Frigidaires, while an exhibit of Cold-
spots was sponsored by Sears, Roebuck.

ire Bt

rally of Ahrens Refrigerator Co., Okla- |

Sulphur Diovid
For Direct Charging

Every Container Analyzed
“Pure” Bone Dry - - -

CViinders
ANSUL W ee - 10 150 Ibs

AMLARINETTE, wre.

Cee Magen nay a Ee

ST. LOUIS—‘“Service with personal
attention.”

That motto, placed over the door of
the little shoe shop where E. E. Mc-
Mullen, distributor of Norge refriger-
ators for the state of Missouri, got his
start in business, has “made Norge in
St. Louis,” to put it in McMullen’s own
words.

Even at the present time, when his
company’s list of prospects and users
reaches a number that puts it beyond
the grasp of one man, McMullen man-
ages to keep his motto alive by making
it a keynote in the plans laid out for
| his sales organization.
| Being on the lookout for ways in

| which to help the user or prospect is |
| what McMullen means by ‘service with |

| personal attention.’

Gains Prospect’s Confidence

“The one great element in the sale |

| of this type of merchandise lies in gain-

|ing the confidence of the prospect or |
“There is
no greater selling media than a large |

the user,” McMullen states.
| group of 100 per cent satisfied users.”

McMullen’s biography comprises a
chapter in Norge history.
| the shoemaking industry at an
| age, he rose to the position of factory
| foreman by the time he was 19 years
| old.

| Realizing that he would never gain |

|'the economic independence which he
sought if he remained in the factory, he
| left
| store.

| The financial returns from the store,

|
| however, were not always commensurate

| with the effort which the young owner |

| put forth, and there were many times

| when the discouragement which beset |

him almost drove him back to the fac-
tory.

Heir to Print Shop

Then one day he found himself heir
to a small printing shop which had be-
to whom he had
The friend went

|longed to a friend
| loaned some money.

| broke and turned over the print shop, |

| his only asset, to McMullen.

For a while this aequisition of prop-
erty seemed only to add to the burdens
of the shoe seller, as the “print shop”
was more or less a “white elephant.”

Unable to sell it, and not content to
stand by and watch the loss of his
| original investment plus the interest in

ing shop was eating uv, McMullen be-
| gan to operate it actively in the hope
| that it might at least prove self-sup-
| porting.

Printing Business Grew

| There wasn’t much he ceuld do
around the shop, so he went out on
the streets to sell some printing work.
| Friends and business contacts were his
| first customers, but the field was not
|confined to them for long, and in a

short time the shoe merchant had
| thrown himself whole-heartedly into the
| printing game.

Plant enlargements came one after
another—out of the profits of the busi-
|/ness, for money other than that re-
turned by the business has never been
invested in any of McMullen’s projects

and it was not many years before the
McMullen printing establishment was
one of the leaders in its field in St.
Louis.

Finds Compressor Inventor

Success in one field was not in itself |
energetic Mc- |

enough to satisfy the
Mullen, and he entered other fields of
endeavor. While doing some _ experi-
mental work in the interests of the
Johnson Automobile Lock Co., in which
he was interested, he began looking for
a suitable compressed air pump. In this
search he found an inventor who was
working on a rotary compressor.
Some principles which the inventor

had embodied in his design for an ice |
machine compressor impressed McMul- |

len to the extent that he was soon co-
operating with him for further develop-
ment of the apparatus.

McMullen sent one of the improved |

models to Fred Dusenberg, builder of
racing cars and the world’s most ex-
pensive automobiles. Duesenberg gave
this compressor a trial on the large re-
frigerator which he had in his home.
The automobile builder forwarded his
approbation of the compressor to Mc-
Mullen, but left the machine hooked up
to the refrigerator, where it is still do-
ing duty today, according to McMullen.

Maj. Howard Blood, now president of
the Norge Corp., and a friend of Mc-
Mullen through business association, be-
came interested in the compressor, and,
seeing the possibilities in the field of

Ton Drums-Tanx Cars:

Starting in|
early |

it to set up his own retail shoe |

‘Service with Personal Attention’ Is
Motto of Norge Distributor

By Phil B. Redeker

domestic refrigeration, urged produc-
| tion of household models for retail dis-
| tribution. :

Some machines were made in St.
Louis, but Maj. Blood had soon con-
centrated the production activities in
Detroit; and McMullen stayed in St.
Louis to sell the refrigerators while
maintaining an eye on his other in-
terests.

The first couple hundred boxes
were sold like his first printing jobs, to
friends in his social and business realm.
McMullen saw to it that they were
satisfied users, and it was their ex-
pressed confidence in him and the prod-
uct that gave Norge a foothold in St.
Louis.

Organizes Small Force

McMullen went ahead to organize a
| small but hard-working retail sales or-
ganization for St. Louis, and to select
|; competent merchandisers for dealers in
the surrounding territory.

Up to 1929 his retail sales organiza-
tion did 90 per cent of the Norge busi-
ness that was done in St. Louis, but
since that time the organization has
taken a complete swing over to the in-
dependent dealer type of set-up.

As the number of dealer outlets in
St. Louis began to increase, McMullen
preceived the competition between the

| two sales organizations that might
some day lead to some _ unfortunate
| consequences.

38 Dealers in St. Louis

| “I realized that I couldn’t have my
| cake and eat it too,” McMullen states.
| He began to pull his salesmen out of
| the domestic field, so that at the pres-

ent time his only domestic sales are
| through the showroom.

Thirty-five dealers and three leading
| department stores now constitute the
| retail outlets for Norge in St. Louis. A
salesmanship advisor has recently been
hired to train the dealers and salesmen,
the latter being turned over to the
dealers when they have finished their
training.
| McMullen rewards the increased ac-
| tivity of dealers by giving them larger
discounts for each additional salesman
they put into the field. The dealers put
on their own direct mail campaigns,
| getting quantity and quality literature
| from the McMullen Printing Co. at cost.

Cooperate in Advertising

taxes and depreciation which the print- |

Dealers cooperate in the newspaper
advertising, paying for their share on
| the basis of the amount of refrigerators

| they order over a certain period.
; Sales meetings are held by the dis-

tributor once a month. McMullen doesn’t
betieve in holding a sales meeting just
for the purpose of record, and he will
not hold such meetings unless there are
| important announcements to be made
or new plans to tell the salesmen.

The meeting usually takes the form of
some pleasurable social function, such
as a dance or a picnic, to put the sales-
| men and dealers in a happy frame of
| mind,

Gets Public Attention

| McMullen is a showman whose active
| mind has contrived many stunts to get
the name of Norge before the public.
None have been so effective as the one
| which he carried out during the Veiled
Prophet festival.

So effective was it, in fact, that he
| was arrested for the traffic tie-up which
| was caused by the crowds that had
gathered to watch the stunt.

A huge, unpainted signboard, 14x65 ft.

was erected on the side of a building
at the corner of Olive and Grand Sts.,
two main thoroughfares in the down-
town district. A scaffold was put up,
and for seven nights a left-handed sign
| painter went about his task of painting
|a Norge sign backwards.
Possibly the fact that the painter was
|costumed as a lady, worked with a
snake coiled around his neck, and car-
ried on a conversation with a parrot
perched on one end of the scaffold (Mc-
Mullen’s showmanship taking form), had
not a little to do with the crowds that
blocked this busy street corner.

Plans Winter Sales

The police, harried by the traffic tie-
up, arrested McMullen on the second
night, but a search of the city ordinance
and statute book revealed no charge on
which they could book him, and he was
allowed to carry on, much to the dis-
tress of the traffic forces in the where-
abouts of Olive and Grand Sts.

The painter finished up his job the
night of the Veiled Prophet parade and
celebration, when all St. Louis came
downtown.
| There will be no let-up during the
winter season by the McMullen forces.
His three contact men in the apart-
ment house field and the force for his
new showroom are making preparations
| to maintain the increased volume which
| was brought to new heights by the
rollator marathon contest.

“We are still going to do the job of
selling our customers so well that they
will sell for us once they become
users,” is the way he puts his plan for
the retail selling by the distributorship
|now that it has withdrawn from can-
| vassing the domestic field.

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ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

7

Chicago Westinghouse Distributor Plans
Winter of Doubled Sales Efforts

By Phil B. Redeker

CHICAGO—Although it has never ex-
perienced a fall and winter season in
the distribution of refrigerators, Frank
H. Johnson-Son-Crowen, Chicago dis-
tributor of the Westinghouse line, with
some sales records already hanging on
its belt in less than a year’s activity,
is not the least bit apprehensive.

“We plan to treble our advertising,
and to work twice as hard, if neces-
sary, but our volume is going to stay
right up to its summer level,” is the
statement of Philip C. Crowen, retail
sales manager.

Progress in Short Life

The statement is characteristic of the
progress that has been made by this
Westinghouse sales organization since
it opened its offices Jan. 15, 1931. Offi-
cials of the distributorship are today
claiming a ranking as one of the “Big
Three” in Chicago, ready to prove their
claim with comparative records of cur-
rent sales.

While much of the company’s success
must be attributed to the contacts estab-
lished by the Johnsons and the Crow-
ens in their previous work in the build-
ing industry and in merchandising of
household equipment, a good share of
the credit may be given to the manner
in which they have put to use tested
methods in the sale of refrigerators.

“We have five district sales supervi-
sors who work from strategically locat-
ed district retail stores,” Mr. Crowen
states. “Each of these supervisors
started as salesmen.

Closed Territory System

“We offer our salesmen training, a
closed territory, and plenty of help from
the sales promotional department. We
prefer men who have had previous ex-
perience in the refrigeration field, and
especially those who are familiar with
the SOv machine. We also like to get
men who have been with the larger
companies.

“At our present rate, we are hiring
about 12 salesmen a week, and are dis-
charging four. Our educational depart-
ment conducts a school four times a
week, with chalk-talks and demonstra-
tions for both the new and old mem-
bers of the force.

“After a certain period of training
the new man is given a trial in the field,
which will determine whether or not
he will fit into our organization.

“We mail out about 8,000 pieces of
direct mail every week to the pros-
pects listed by the salesmen or to the
‘suspects’ who come into the show-
rooms,” Mr. Crowen explains.

A complete record is kept on every
prospect to whom a mailing is made,
and the salesman informed as to the
time of these mailings.

After a sale has been made, the sales-
man calls upon the housewife, pre-
sents her with a thermometer or a
thimble-and-needle set, and asks in

METER-ICE SALES PLAN
INTRODUCED IN NEW HAVEN

NEW HAVEN, Conn.—The Meter-Ice
sales plan, introduced in Connecticut by
Shartenberg’s, New Haven department
store, has created interest in New
Haven. On the first day the plan was
in effect, Shartenberg’s disposed of 12
refrigerators up to the middle of the
afternoon, according to C. R. Cosby,
supervisor of sales for the refrigeration
department.

The Meter-Ice sale proposition is be-
ing offered only on cabinets retailing
under $225. Norge, Universal, Copeland,
and Servel are handled by Sharten-
berg’s. Large newspaper advertisments,
window displays, and showings on each
floor of the store featured the promo-
tion campaign. The plan went into ef-
fect Oct. 8

In addition to the main sales depart- | and other appliances were demonstrated
ment on the fifth floor, there are one | by employes of the company.

or more boxes on every floor, each dis-
play having a salesman in attendance.

NEWTON-PARSONS SALES 23%
OF QUOTA IN 3 WEEKS

HARTFORD, Conn.—Newton-Parsons
Co., distributor for General Electric re-
frigerators, with main offices and show-
room in Hartford, and branches in New
Britain and Bristol, chalked up 23 per
cent of its quota in the first three
weeks of the General Electric campaign.

KELVINATOR DISTRIBUTOR
USES METER-ICE PLAN

NEW ORLEANS — Philip Werlein,
Ltd., Kelvinator distributor, has intro-
duced the meter-ice plan to New Or-
leans, by instituting a system whereby
for 25 cents a day one may purchase
an electric refrigerator outright. This
includes no down payment.

MILWAUKEE EXHIBITION

MILWAUKEE, Wis.—The electric re-
frigeration dealers in Milwaukee ex-
hibited at the Milwaukee Radio Show,
Oct. 6 to 10.

|

return the names of her friends who
might be prospects.

“In this way we are continuously get-
ting new lists, while closing our work
on the older prospects.

“We advocate a canvass by the sales-
man in the morning, his follow-ups in
the afternoon, and his real job in clos-
ing the sales at night. Eighty per cent
of our sales are closed after dinner.”

The domestic-line salesmen are paid
on a straight 12% per cent commission
basis, and lucrative bonuses are offered
for making of quota and for sale of
De Luxe models.

‘Quick’ Contests Effective

“We have found ‘quick’ contests to
be very effective in bagging quotas,”
the sales manager averred. “One con-
test, in which special prizes are offered
for the most sales during the last week

in the month, has proven especially ef-
fective. We present cash prizes solely,
experience teaching us that merchan-
dise awards brought only mediocre re-
sults.”

Mr. Crowen believes in newspaper ad- |
vertising—but not merely to keep the |
name of the product and the distribu- |
tor before the public. Direct appeal |
copy is carefully planned to strike the
different markets through various types
of mediums.

Metropolitan papers are used for full-
page displays directed to the landlords;
new features in domestic models find
a place in the copy prepared for the
city dailies and the suburban papers;
club and kitchenette models are adver-
tised in club magazines.

There are no independent retail store
dealers for the Westinghouse line in
Chicago.

One department store carries the
Westinghouse models, but its connec-
tion serves more as a publicity feature
than as an actual retail outlet.

Home Service Work

“Refrigeration can’t be sold over the
counter like a package of chewing
gum,” Mr. Crowen asserts. “It has to
be sold in the home, or sometimes by
several visits to the home plus a trip
to the showroom.”

A great deal of emphasis is put upon
home service work, it was pointed out.
Demonstrations are held in the show-
room every week, and many times a
demonstration in the home by one of
the home service workers is a vital fac-
tor in clinching a sale, according to Mr.
Crowen.

It is in the apartment house field that
Johnson senior and junior, and Crowen
senior and junior capitalize on their old
contacts.

Old friends, builders and apartment
house owners, flock to their offices. Bet-
ter than 80 per cent of their apartment
house sales are negotiated in their
offices. It is one case where refrigera-
tion is sold “over the counter.”

In addition to the selling done by
the executives, nine contract ‘“whole-
sale’ salesmen are employed. They
work on a contract, receiving salaries
fixed on a basis of individual average
sales.

OHIO POWER CO. SHOWS
REFRIGERATION ON FARMS

CANTON, Ohio—Advantages of elec-
tric refrigeration on the farm were
stressed in an exhibit viewed by more
than 7,500 people, the feature of a
panoramic fair, which covered more
than 60 miles of Tuscarawas County.
The unique stunt was sponsored by the
Ohio Power Co. and was participated
in by a caravan of 1,200.

The Ohio Power Co. presented a com-
plete commercial set-up at the end of
the route, in a small park, where elec-
tric refrigerators, ranges, water systems

|

Almost a score of electric refrigera-
tion units were scattered about the |
park, indoors and outdoors where they
could be viewed by the visitors. Every |
unit was in operation throughout the
day and delicacies made in the refrig-
erators were served to those interested.

SEARS, ROEBUCK OPENS NEW
PORTLAND, ME., STORE

PORTLAND, Me.—Sears, Roebuck &
Co. has opened a retail store in a new
three-story building in the business cen-
ter of Portland. Coldspot electric re-
frigerators are being handled in the
new store, and the firm’s display oc-
cupies a prominent position near the
entrance on the main floor. Austin D.
Ward is manager of refrigeration sales.

CLEVELAND DISTRIBUTOR
NAMES SERVEL DEALERS

CLEVELAND — The following new
dealers have been appointed by the
Cleveland Talking Machine Co., Servel
Hermetic refrigerator distributor in the
Cleveland = _ district: Svehla’s Music
House, Fraiberg Radio Co., Buescher’s

Music Store, and The Stepanker Co.

National Champ 70 Years Old

et =

. wk ey “Es Pie : al | : a

J. M. Wanner, 70-year-old champion, closes a sale.

* * . & SSS nes

WASHINGTON, D. C.—J. M. Wan-! won the national refrigerator retail

ner, 70-year-old electric refrigerator sales contest of the Westinghouse Elec-
tric and Mfg. Co.

salesman of the Edgar Morris Sales |
Co. here, doesn’t think business is so The grandfather-salesman has a word
of advice for his juniors who are wait-

retarded.

Wanner, who looks 20 years younger/|ing around complaining about business
than his age, but who is the grand-|conditions. “I make 40 to 50 calls on
father of two girls 18 and 20 years old,! prospects a day,” he said.

DON’T COMPARE C.I.

UTILITY OPENS SALE
DRIVE ON ELECTROLUX

INDIANAPOLIS, Ind.—-Plans for the
largest refrigeration campaign ever
launched by the Indiana Electric Corp.
have been announced by C. V. Soren-
son, general merchandise manager, who
will direct all activities from the In-
dianapolis headquarters.

Eight divisions of the company, con-
sisting of 37 different properties in In-
diana, will enlist in the effort which
is to be concentrated on the Electrolux
gas refrigerator.

The prospectus covering the campaign
was first shown to participating divi-
| sions at the general sales meeting held
|} in West Baden on Sept. 29. In brief,
| it closely follows the Plan “C” national
| Electrolux campaign for fall and win-
ter selling, but has been adapted to
meet special local conditions.

Mr. Sorenson, together with W. E.
Smiley, Fred W. Dopke and R. E.
Bridges of the executive staff, has
worked out final details for direct mail,
window and floor display, and personal
follow-up which leave no stones un-
turned to get results.

On Oct. 5, a flying squadron, com-
posed of C. A. Spiegel, Electrolux sales
promotion’ representative, Harry L.
Stearns, district sales engineer, and a
member of the executive staff from In-
dianapolis, started a round of personal
contacts and meetings throughout the
division properties. First meeting was
held in Fort Wayne, with Kokomo, La-
fayette, Bedford, Columbus, Blooming-

~ ton, Logan and Shelbyville next in order.

NEW COMPANY ORGANIZED
IN PROVIDENCE

PROVIDENCE, R. I.—George W.
| Huntley has started the Cool-O-Matic
| Refrigerating Co.

T. SERVICE

with the ordinary “‘long range” finance service!

service.

C.1.T. Service has this distinctive feature: it
comes to you through a full functioning C. I. T.
office in your territory ...likely in your city.

No dealer has to be content now with receiv-
ing from a finance company just a bare money
You are entitled to really effective
cooperation where it is most needed — with
credits and collections.
C. 1. T. believes... call for the personal service
of trained finance men on the ground and
knowing local conditions.

But these tasks...so

We attach as much importance to our credit
and collection services as to our strictly money
service. That is why we have brought our men
as close to you as your telephone, and why we
urge you fo let our nearest office serve you as
if it were your own office, in the handling of
all instalment detail.

C.1.T. Refrigerator Plans cover all models of

THESE C. I. T. LOCAL OFFICES
WILL WELCOME YOUR INQUIRY

Abilene ~ Akron ~ Albany ~ Allentown ~ Altoona ~ Amarillo
Asbury Park ~ Asheville — Atlanta — Augusta ~ Austin ~ Baltimore
Bay Shore - Beaumont ~ Beckley ~ Binghamton ~- Birmingham
Bloomington — Bluefield — Boston — Bronx — Brooklyn Buffalo~ Butte
Camden ~ Charleston ~ Charlotte - Chicago— Cincinnati- Clarksburg
Cleveland ~ Columbia ~ Columbus ~ Dallas ~ Davenport ~ Dayton
Denver—Des Moines—Detroit-El Paso-Erie~Fort Wayne-Fort Worth
Fresno ~ Glens Falls~ Grand Rapids~ Green Bay ~ Greensboro
Greenville — Hagerstown — Harrisburg ~ Hartford ~ Hempstead
Hickory~Houston~Huntington-Indianapolis—Jackson—Jacksonville
Jamaica ~ Jamestown — Jersey City — Johnson City — Kansas City
Kenosha~—Knoxville—Lansing —Lexington —Lincoln—Little Rock—Los
Angeles — Louisville - Manchester ~ Memphis ~ Miami — Milwaukee
Minneapolis — Minot ~ Montgomery — Montpelier — Mt. Vernon
Nashville~Newark-New Haven-New Orleans— New York- Norfolk
Oklahoma City - Omaha ~ Orlando ~ Owensboro ~ Perth Amboy
Philadelphia— Phoenix ~ Pittsburgh — Portland, Me.~Portland, Ore.
Poughkeepsie — Providence — Raleigh — Reading — Reno ~ Richmond
Roanoke —Rochester~Sacramento-~ St. George- St. Lovis- Salt Lake
City - San Antonio — San Diego ~ San Francisco ~ San Jose ~ Seattle
Sioux Falls - South Bend ~ Spokane ~ Springfield — Spring Valley
Stockton-Syracuse -Tampa-Toledo-Tucson—Tulsa-Utica-Washing

ton-Wheeling -White Plains-Wichita-Wilkes-Barre -Youngstown.

most successful

COMMERCIAL
CAPITAL AND

Copenhagen ~ Havana ~

all approved makes.

Chicago ~ San Francisco ~ Toronto ~ London

Many of the country’s
dealers use C.1.T. Service.

Would you like to see what some of them
have written about the part C. I. T. has had in
building a profitable credit business?

C.LT. CORPORATION

ONE PARK AVENUE, NEW YORK

A Unit of

INVESTMENT TRUST CORPORATION

SURPLUS OVER $90,000,000

Subsidiary and Affiliated Operating Companies with Head Offices in New York

- Berlin ~ Brussels ~ Paris
San Juan, P. R. ~ Mexico City ~ Buenos Aires

Sao Paulo ~ Sydney, Australia ~ Offices in more than 160 cities.

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AN

S

ELECTRIC REFRIGERATION NEWS

The Business Newspaper of the Refrigeration Industry

Published Every Week by
BUSINESS NEWS PUBLISHING CoO.
Also publishers of Rerriceratep Foop News (monthly) and
the REFRIGERATION Directory (annual)

550 Maccabees Building, Woodward Ave. and Putnam St.
Detroit, Michigan. Telephones: Columbia 4242-4243-4244
Subscription Rates:

U. S. and Possessions and countries in Pan-American
Postal Union: $2.00 per year; 3 years for $5.00
Canada: $5.00 per year (U. S. money).

All Other Countries: $3.00 per year; two years for $5.00
Advertising Rates on Request

F. M. COCKRELL, Publisher
GeorGe F. TAUBENECK, Editor
JoHN T. ScHaerer, Engineering Editor
JoHN R. ApbAaMs, Assistant Editor
Puit B. Repeker, Assistant Editor
Freperick W. Brack, Advertising Manager
Georce N. Conapon, Business Manager
Member, Audit Bureau of Circulations

Copyright 1931 by Business News Publishing Co.

VoL. 6, No. 8, SERIAL No. 136, OcTOBER 28, 1931

Editorial Aims of the News

To encourage the development of the art.
To promote ethical practices in the business.
To foster friendly relations throughout the industry.

To provide a clearing house for new methods and
ideas.

To broadcast the technical, commercial and personal
news of the field.

The Job Ahead

IGNIFICANT indeed is the news that many

manufacturers of electric refrigeration equip-
ment are planning increased production schedules
and expanded activities in 1932.

When factory space is enlarged in times like
these, it is an indication that the manufacturer
not only possesses considerable confidence in his
product and the market for it, but also that he has
some definite plans for capturing his share of that
market.

This is the situation in which electric refrig-
eration manufacturers find themselves today. They
have confidence in their machines, and they are
well aware of the public acceptance electric refrig-
eration is enjoying. They also are cognizant of
the fact that the wired-home market is less than
20 per cent saturated. And they have plans, all
built around a central idea, for invading that
market.

Paramount Idea

During the last several weeks, convention after
convention of distributors has been held. And one
idea was paramount in each of those conventions:
aggressive specialty selling methods should be
adopted by each and every distributor of electric
refrigerators.

At first glance this paramount idea may seem
so obvious that it might be wondered why any
time need be spent in trying to sell it to dis-
tributing organizations. Are not electric refrig-
erators articles of specialty merchandise? And
has not the industry’s impressive sales record been
hung up as a result of specialty selling?

The answer, of course, is in the affirmative.
But a fact that is sometimes overlooked is that
only a ridiculously small percentage of the indus-
try’s sales outlets employ specialty selling methods,
and that these comparatively few outlets sell the
majority of all electric refrigerators installed.

500 Retail Outlets

Executives of the General Electric refrigeration
department aver that two per cent of their retail
outlets do 50 per cent of the company’s total busi-
ness. Similar statements have been made by offi-
cials of other companies.

It can be said that about 500 retail organiza-
tions are selling half of the industry’s output of
electric refrigerators. Multiply that number of
retail outlets by five and one would likely have the
number of outlets which are doing 85 per cent of
the total business.

For the most part, the dealers who are included
in this small group of outstanding organizations

are retail stores operated by aggressive distribu-

tors, or are independent dealers whose activities
are closely controlled by such distributors.

*

ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

Extensive Distribution

Side by side with these intensive distributors
_has arisen a system of extensive distribution. To
gain national display, refrigeration equipment
nanufacturers have set up dealers all over the
zountry, hoping that all would emulate the job
veing done by the few successful organizations
vho had run up such amazing sales figures by em-
Jloying tested methgd@stof promotion and selling.

Smaller comp s have been able to move an
entire year’s production through jobbers by plac-
ing just one or two units in the hands of each
dealer. Thus they may have as many sales outlets
as the giants of the industry, vet do a proportion-
ately small business.

This movement toward extensive distribution
1as been aided and abetted by the desire of
sstablished retailers of every kind and variety to
idd a new line which was apparently very much
in demand.

Manufacturers Chagrined

Dealers of this type have often been consider-
ably disappointed because customers haven't
rushed in to buy this supposedly popular article.
And manufacturers, in turn, have been chagrined
oy the tremendous turnover in their sales organ-
izations. Within a few months their lists of dealers
may consist largely of newcomers to their
cespective folds.

All this, of course, is an indication of excessive
waste, and has led some to condemn extensive
listribution systems altogether. That such con-
demnation is undeserved, however, is demonstrated
vy the records of jobbers who have seen the
possibilities in electric refrigeration, who have
established separate departments, and who have
insisted on specialty selling methods. Many old
jobbing houses have sponsored aggressive sales-
nanship of this type for the first time in their
zareers, and have been greatly pleased at the
results.

Educational Task

Encouraged by the fact that the number of
such aggressive sales organizations is increasing,
ilbeit slowly, home office executives are working
strenuously this fall to educate distributors in
specialty sales methods, are offering special induce-
nents for achieving high sales volumes, and are
loing everything within their power to convert
oxtensive distribution into the intensive variety.

If the electric refrigeration industry is to
continue boosting production schedules and _ in-
creasing quotas, if the goal of one million house-
nold refrigerators in one year is to become one-
and-one-half million or two million, this task of
nereasing the present small number of really
offective sales organizations becomes all-important.
it is the next big job ahead of the industry.

GLEANINGS

FROM RECENT PERIODICALS

—— National Refrigerator Manufacturers Association has
collected monthly statistics of production, sales and
shipments by its member companies over the course of a
zreat many years 3efore the advent of “electric” refrig-

eration the annual sale of household ice refrigerators by
nembers of the association exceeded one million. It was
zenerally considered that this represented from 75 to 80 per

‘ent of the total volume of business in this industry. There
has been a gradual decline in sales during the past five
years. The figures for the 1931 season have recently been
published by the association and show that the total sale
this season closing Aug
in the 1930 season.
more largely to general economic conditions than to the
competition of the mechanical refrigerator industry.

The most startling thing disclosed by the statistics is
the decline in the character of the ice refrigerators that
have been sold this season.
sales are of refrigerators with one inch of insulation or less.
It is probable that this is due to the sales promotional
methods of the furniture and department stores which con-

tisements which have appeared this season is convincing
evidence that the principal sales argument has been low
price.

quantity of goods have been placed on the market which

| have contained one-half inch of insulation or less.

| of such a refrigerator becomes a live prospect for a me-
| chanical refrigerator. Progressive ice dealers are aware of
| this condition and are meeting it by undertaking the sale
| of high class refrigerators which are scientific in design,
thoroughly insulated and beautiful in appearance. One
wnanufacturer of high class ice refrigerators announces that
its sales of this class of merchandise through ice and utility
companies have nearly doubled during the present season.—
Merchandising Ice, September.

Nearly 75 per cent of the total |

mand for cheap refrigerators with the result that a large |

|

1 was about 60 per cent of the sale |
The manufacturers attribute this decline |

The manufacturers have had to respond to the de-|

Such |
refrigerators cannot give proper service and the purchaser |

|

An Editor

Stories of Interesting PLACES in the Refrigeration Industry
By GEORGE F. TAUBENECK

New York City |

New York City has two distinct popu- |
lations. Each group has its own sphere |
of interests, its own folkways, its own |
listinctive costume, and its own alloted

portion of the 24 hours. |

One appears during the daylight |
hours; the other takes possession at |
night.

Every morning hundreds of thou-|
sands of the day population stream into |
that colossal forest of steel and stone |
which is Manhattan.

This day force works, makes a rite |
out of lunch, works again, and then |
jJashes out—coat-tails streaming to |

oromptly at 5 o’clock, and plunges into
overstuffed rail cars which transport
2opulation No. 1 out to suburban areas. |

The night crew comes on more
leisurely. It has taken more time
to dress. No particular hurry about
anything. Those who amble into the |
theatres come late. Night clubs wel-
come a procession of patrons be-
tween midnight and breakfast.

|
There is no great surge of hu- |

manity at a specific quitting or clos-
ing hour; no rush to get home. |
People seem to enter the scene
without anxiety, but leave it with
regret.

The night population of Manhat- |
tan streets is like a huge tree full |
of blackbirds.

For long periods the multitudes
will be unbelievably quiet, like the
flow of a great river. Then suddenly
something will happen, and there
will be a period of noise and excite- |
ment and chattering. And that, in |
turn, will die down again.

More interesting of the two popula- |
tions is the night crew. j

The daylighters are more or less obvi-
ous. They are scurrying through the |
routine of earning bread, and scurrying |
back home at night to the wife and)
kiddies, to bridge and neighborhood

movies.

The owl brigade, in contrast, has an |
element of mystery. Stand at a corner |
watching the top hats and the ermine
wraps, the “doibies” and the woolen
capes, go by—and every other face will
present an enigma.

Whence came this pale young man in
tux? From a hall bedroom or a Park |
Avenue apartment? Where is that tall,
silver-blonde going? To a theatre dress-
ing room, a rendezvous, or a night
educational class? What's the story be-
hind the erect old gentleman with the |
bristling mustache, the frock coat, and |
the walking stick? |

On the surface the night crew seems |
pleasure bent. A portion of it is. A|
larger portion is intent on lining its |
pockets. Many of the pleasure-seeking |
group expect to pay the piper. Others |
are unsuspecting. All pay.

Out-of-towners are accustomed to
thinking of Manhattan as a cluster
of office buildings. It is more. It is
a dwelling place for thousands.

Some of the swankiest apartments
in the world are to be found right
in the midst of the commercial
whirl. And some of the dingiest
“hotels” and flop houses.

The night population seems to live
downtown; the day people commute.

Although New Yorkers customarily
think of residents of the remainder of
these United States as boobs and bump-
kins, they have little local pride.

You can say almost anything you
want about New York City to a citizen
thereof and he won't be offended. Prob-
ably he will agree with you.

The reason: New Yorkers look across
the sea. To London and Paris they go
to ascertain what is cultural and what
is stylish.

Homes, hotels, apartments, theatres,
institutions all receive foreign names
(the skyscrapers have American nomen-
clatures, however).

Foreign cars cruise the avenues. Im-

tinue to handle ice refrigerators. A perusal of the adver- | ported goods are displayed prominently |

Romance
Italian

in merchantile windows.
languages—French, Spanish,
may be heard on the streets.

Remote Asiatic or European events
affect Wall Street. Business conversa-
tions often veer off into foreign affairs.
Discussions of literature, music, and the
arts are more concerned with trans-
atlantic developments than with move-
ments at home.

When Father Knickerbocker was
a boy, the arrival of a ship was
occasion for celebration, for it
brought news from home, news of
the world.

| walk,
| tethered

on Wheels

Today New York is one of the
greatest news-producing centers of
the world. Yet the natives retain
the eyes-across-the-sea curiosity of
the colonial Dutch.

It’s a hang-over.

New York possesses more amusements
and distractions per square foot than
any spot in America. The plays and
shows (patronized heavily by out-of-
towners), the art galleries and museums,
the concerts and the sporting events,
are present in greater number than in
any other city.

Manhattan was the original home of
the night club, and still has more
synthetic joy establishments than do its
emulators.

Chicago probably has as many good

| places to dance, and Detroit can match

speakeasy with speakeasy; but in the
overall number of headache, heartache,
and footache emporiums, New York is
probably well ahead of the rest of the
nation.

For week-end excursions, the state of
New York offers an unrivalled variety
of attractions. Mountains: the Catskills
and Laurentians. Seashore: the At-
lantic. Lakes: Erie, Ontario, Champlain,
and George. Wide-open spot: Saratoga.
Wilds: Long Island.

Within a few hours one can leave the
world’s most artificial habitat and be
immersed in natural beauty.

New York City is restless, ever-
changing, nervous, swift-moving. It
is abrupt and ill-mannered, yet is
good-natured and has a sense of
humor.

It changes dress and face with the
seasons. You can’t go there once
and see it all. Come back a month
later—or the next day!—and it’s
all different.

* + *

Greencastle, Ind.
The Hoosier village spirit reposes in
its own body at Greencastle.
Overhanging rows of old shade trees,
rolling dirt streets, cinder paths inter-

| rupted by short stretches of brick side-

sagging frame dwellings, cows
in backyards, woodsheds, a
public square, and bedraggled store-
fronts which have the appearance of
perpetual rainy weather—-Greencastle in
tabloid.

De Pauw university, a mellow old
school with an admixture of doddering
old buildings and efficient new struc-
tures, of puttering relicts of classical
seminars and young educators on the
make, is Greencastle’s chief institution
and main topic of conversation.

Kampus-kut klothes, undecorous rites
and rowdyism—which have disappeared
from the campuses of larger universi-
ties, thanks to the ridiculing of Holly-
wood—still thrive in Greencastle.

Letters from
Readers

Sales Figures

George Patterson, Inc.
Florida Theater Bldg.
St. Petersburg, Fla.

Oct. 12, 1931.
Editor:

The Exectric REFRIGERATION News, Mer-
chandising Section, of Oct. 7, gives the
total sales to quota, on the first page,
of five southern states in the south-
western division of the Electric Refrig-
eration Bureau of the National Elec-
tric Light Association.

Will you give us the same statistics
and figures for the southeastern divi-
sion, which includes Florida? We would
appreciate this information.

R. A. CARTMELL

Change in Officers

George C. Beckwith Co.
Minneapolis
Editor:

The most untimely
George C. Beckwith, founder of this
business, occasions the statement on
our part that the company which bears
his name will continue to carry on and
the following newly elected officers
pledge themselves to the continuation
of the same high standards that have
always marked the conduct of this con-
cern.

death of Mr.

R. C. CoLMAN,

President,
T. G. KINNEY,

Vice President & Treasurer,
W. H. No.an,

Secretary.

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ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

Radio Music Spurs Dry-Zero Workers

To New Production Records

CHICAGO—Above the monotonous rumble and hum of factory |
machinery rise the plaintive notes of a saxophone and the synco-

pated beat of a dance orchestra. The flying fingers of scores of
girls along the production lines seem to flash even faster than be-

fore with an easy, effortless efficiency.

In their movements is no

sign of straining hurry, yet every few weeks one of these groups

of girls breaks a production record far@
beyond the maximum thought possible |

a year ago.
The answer is radio plus music—

_ Perfects System

preferably dance music. The scene is
the Chicago plant of the Dry-Zero Corp.,
where the introduction of radio music

has solved a once puzzling production

and labor cost problem so thoroughly

that radio has become an integral part
of the production machinery.

In the three months following instal-
lation of a radio set and loud speakers,

production per employe increased an

average of 14 per cent, according to
Harvey Lindsay, president of the com-

pany, who as an engineer has watched

this experiment in production psychol-

ogy with keen interest.
14% Production Increase

“The thing this radio has done is hard
to believe,” he says, “but the production
figures are indisputable. An increase
of 14 per cent in the work turned out
by each employe cannot be attributed
to coincidence, and the radio is respon-
sible for it as the following analysis
shows:

“Last autumn we were faced with the
necessity of expanding production to
fill rapidly increasing orders. We also
needed to reduce to a certain level the
item of labor cost. The Dry-Zero Corp.
manufactures thermal insulating mate-
rial used in household and commercial
refrigerators, trucks for transporting
perishable foods, railroad refrigerator
cars and airplane cabins. Because of
the wide variety of shapes and sizes
of insulation required by the refrig-
erating industry, we long ago deter-
mined that certain operations can be
done more economically by hand than
»y machine.

Operations by Girls

“Most of these hand operations are
performed by girls who become highly
skilled at their work. Last autumn,
however, we found they had apparently
reached a maximum daily output.
Nevertheless, to increase production and
reduce our Jabor cost, it was essential
that we obtain more output per employe
or add new production lines and pos-
sibly reduce wages. Of course, we want-
ed to avoid both the latter.

“Certain improvements in production
line methods and equipment were made
by A. L. Clements, general superintend-
ent of the company. These increased
production per operator to a definite
degree, but not enough to meet either
output or labor cost requirements. Pro-
duction records showed that our girl
employes worked at a constant and sat-
isfactory speed during the first three
hours of the morning and the first three
hours of the afternoon, but that in the
remainder of each period there was a
sharp drop in output,” Mr. Lindsay says.

Production Curve Leveled

“It became apparent to us that if
these late morning and afternoon de-
clines could be eliminated and the pro-
duction curve thus leveled out, the
plant’s capacity could be brought to a
satisfactory point and the proper labor
cost reached. Our problem was to ac-
omplish this.

“In planning to speed up operations
ve had set up a bonus system based on

A. L. CLEMENTS
Dry-Zero superintendent who finds
radio music aids production.

in production toward the end of the
day. He could credit this change to
nothing but the radio.

Mr. Clements then began a series of
experiments. The radio was turned on
| for half an hour at the end of the morn-

ing and for a similar period in the after-
|noon. Production improved. Then vari-
ous other time intervals were tried.
Finally the plant’s output reached a
peak when the radio was operated from
10:30 to 12.00 in the morning and from
3:30 to 5:00 in the afternoon.

The former lag in production during
these periods was completely eliminated
and sometimes these hours showed the
best output for the day. Since then
there has been but one change in this
schedule. That is the additional opera-
tion of the radio during the first half
hour of the morning to overcome inertia
{in beginning the day’s work.

Work Easy, Monotonous

Mr. Clements believes that the par-
ticular type of work done by the girls
offers an explanation for the radio’s
success. The work is, first of all, easy
and yet monotonous. It requires speed
and some skill, but little strength.
Therefore, he thinks, muscular fatigue
probably has nothing to do with the
slackening of productiveness late in the
morning and the afternoon. “More like-
ly repetition of the same operation
hour after hour causes a dulling of in-
| terest and consequent’ sluggishness
which the radio serves to eliminate,”
he says.

Inquiry among some of the fore-
women and veteran operators indicates
that comparatively little thought and
only automatic attention are needed to
perform properly the operations, which
may be closely compared to package
| wrapping except that each girl per-
{forms only one phase of the wrapping
process.

‘n arbitrary but reasonable labor cost. |

‘his system had a marked effect and |
speed |

reatly increased production
vhile maintaining the high quality of
vork. However, it failed to bring about
he needed increase in production per
/perator until after the installation of
the radio,” he stated.

Cost Never Exceeded

Within a week after the radio had
been installed, the predetermined cost
was
once been exceeded. The bonus system
is liberal and bonuses increase in ex-

‘ct proportion as the labor cost per

square foot drops below the set level. |

ut, while Mr. Clements feels this sys-
tem is now doing its share to hold pro-
duction at the proper level, he is cer-
tain that without the radio’s help this
level would not have been attained.

_The radio idea was suggested to
lements by an assistant, not as a spe-
cific solution, but as a means of im-
proving employe morale and thus per-

haps indirectly helping to solve the pro- |

duction problem. The original inten-
ion was to furnish plant employes with
radio programs during the lunch period
when nearly all of them patronized the
employe-operated commissary in our
plant. This was done.

A short time later several of the
workers requested that the radio be
permitted to run during the final half
hour of work in the afternoon. With
some doubt as to the wisdom of this,
Mr. Clements assented. Keeping aclose
check to be sure the music had no un-
toward effect he soon noted an increase

reached and since then has not /

Builds Employe Morale
The radio, in addition to directly in-

| creasing production, has also become a |
powerful employe morale builder, Dry- |

|Zero men _ believe. Labor turnover,
never high, has been reduced consider-
ably, according to Mr. Clements. “New
employes coming into the plant seem
to learn their work more quickly and
| to become speedily imbued with real in-
| terest in their jobs and the Dry-Zero
| organization. Comments of new em-
| ployes hired recently indicate that the
| plant is achieving a reputation as a
| ‘good place to work’,” he says.

| This reputation, he believes, is help-
|ing to attract the best type of girl
| workers. “This is an important factor
because certain qualities in workers are
particularly desirable and it is advan-
tageous to have as broad a range of
| applicants to choose from as possible.
| To be successful, girls must have quick,
| alert muscular reactions, but, because
| of the monotony, they must not be too
imaginative. Speed and steadiness are |
both essential,” he points out.

“Summing up,” says Mr. Lindsay, “the
radio has accomplished a number of |
things. It has increased our plant’s
total production capacity by at least
14 per cent. It has reduced our labor
cost per square foot by 8 per cent. It
|has reduced labor turnover and im-
proved employe morale. Although we
have installed additional production
lines to keep pace with increasing busi-
ness, at least one further line would
be needed if the radio had not come to
our aid.”

_ |
. | —_4-—— ‘
ae * |
aes | 1
a © | | I | |
fe) § ca . ——+ + + = |
4 | |
oe p——4 os Sa ++ Fast
get Nae ei iat |
-el fi | | mk | i | [Ay | |
&2 p++ +--+ 4-4 \ +
2 | \ . |
Qa | } = ‘. 4 |
eS) | as at em ee eee | tr 4 me
oe Ly = SER a5 |
| SUGSERESCERERSERORERREE
6 w 4 aan ——_+-—_-+}— a i - whcdes wl = ok
pace tet tthe
ane BEDS SSS | |
i 8 9 10 i 2 | & 3 4 5 |
A.M. PM.
------ Before Radio Installation
After Installation
The curve above shows how the production per workman increased
with the provision of radio music along Dry-Zero production lines.
1o%t
ms ans
SKE ™ ee Pate |
f Determined Cost Line wi |
5% en
ion

NOVEMBER
DECEMBER!
JANUARY
FEBRUARY

e
2
8

Operator Labor Cost
per sqft per operator

ans
Ap a ai

& —

ae a > 2

vet a $ S
RS < |
2

x

<

Unit costs were definitely reduced when Dry-Zero workers speeded up

in response to the cheerful strains of radio music.

Latest Patents Issued
In Refrigeration Field

}

(Concluded from Last Issue)

1,826,372. FLUID COOLER. Charles C.
Spreen, Detroit, Mich., assignor to Kelvina-
tor Corporation, Detroit, Mich., a Corpora-
tion of Michigan. Filed Nov. 1, 1926. Serial
No. 145,411. 1 Claim. (Cl. 62—4.)

In a fluid cooler, a heat insulated recep-
tacle, a fluid outlet casing secured exteriorly

| of a wall of said receptacle, a fluid conduit
|} in said receptacle connected to said outlet

casing, refrigerant expansion tubing of me-
chanical refrigerating apparatus interiorly
of said conduit, and a thermostat within
said outlet casing for controlling the oper-
ation of the refrigerating apparatus, said
thermostat being directly responsive to the
temperature of the fluid in said outlet
casing.

1,826,373. SEAL FOR JOURNAL BEAR-

INGS. Charles C. Spreen, Detroit, Mich.
Filed Dec. 30, 1926. Serial No. 157,937. 1
Claim, (Cl. 286—11.)

In a journal bearing seal, the combina-
tion of a casing, bearings within said cas-
ing, a shaft journaled within said bearings,
spaced resilient disks sealed to said shaft,
annular members secured to said _ disks,
bearing rings attached to the outer faces

| of said annular members and bearing upon

said casing, and a spring disposed inter-
mediate said annular members and adapted
to seat thereon for exerting a _ thrust
thereon.

1,826,374. REFRIGERATION. Charles C.

| Spreen, Detroit, Mich., assignor to Kelvina-

| No.

tor Corporation, Detroit, Mich., a Corpora-
tion of Michigan. Filed Feb. 21, 1927. Serial
169,759. 10 Claims. (Cl. 62—95.)

2. A refrigerant cooling unit comprising a
heat absorbing means having a_ recess
formed interiorly thereof a_ refrigerant
vaporizer disposed within the recess the
exterior walls of the vaporizer contacting
intimately with the walls of the recess
means for controlling the admission of re-
frigerant to the vaporizer, and conduits

| operatively associated with the vaporizer for
supplying refrigerant thereto and withdraw- |
ing refrigerant therefrom, said vaporizer be- |

| atively

| Said

| surrounding said

ing removable from the recess while oper-
connected to the refrigerant con-
duits.

1,826,436. REFRIGERATING SYSTEM. Al-
bert C. Schickler, Cleveland, Ohio, assignor
to Edmund E. Allyne, Cleveland, Ohio. Filed
Nov. 15, 1926. Serial No. 148,501. 7 Claims
(Cl. 62--118.)

5. Refrigerating
mittent absorption type
absorber, a condenser,

apparatus of the inter-

and an evaporator

connected in operative cycle, liquid sea:ing |

the gas in its proper
course through said apparatus during the
several cycles of operation, and means in
apparatus, normally ineffective upon
the flow of the various agents therein, for
maintaining the effectiveness of said liquid
sealing means in spite of previous inversion
of the apparatus.

means for directing

1,526,479. COMPRESSOR FOR REFRIG-
ERATION APPARATUS. Cephis E. Owens,
Detroit, Mich. Filed Mar. 21, 1929. Serial
No. 348,698. 4 Claims. (Cl. 230—206.)

1. lu a refrigeration apparatus, a gas com-
pressor having a gas and oil discharge open-
ing, a cup-shaped valve for said opening,
a stop member adapted to limit the opening
movement of said valve, and an enclosure
valve and providing a

including a still-|

| compressor,

chamber for receiving gas and oil from said
said closure being constructed

‘Np
| a} ‘
1,326,479
to permit gas to discharge from said |
chamber and to deflect oil into said cup-
shaped valve, whereby said valve may be |
cushioned against said stop member during |

opening movement.

1,826,540. CONDENSER. Harry C. Hayes, |
Detroit, Mich., assignor to General Neces- |
sities Corporation, Detroit, Mich., a Cor- |
poration of Michigan. Filed May 4, 1927. |
Serial No. 188,832. Renewed Aug. 24, 1931. 4 |
Claims. (Cl. 257—32.)

1. In combination, a refrigerant coil for
use as a condenser, a reservoir connected |
therewith for collecting the condenser re- |
frigerant from said coil, and a cooling fluid |
pipe passing into and located within said |
reservoir and thence passing through the
interior of the refrigerant gas coil.

PROFESSIONAL
SERVICE

Testing Laboratory
For refrigerators
and refrigerating equipment

George 8. Bright Co.

Refrigerating Engineers and Architects

2615 12th St., Detroit, Mich.

| requirements.

Trained Men Available

When in need of practical, trained shop mechanics,
sales, installation or service men, patronize this FREE
Placement Bureau. We have competent, trained
graduates available in every locality, to meet your
With or without experience. No charce

to the men or to you. Write, phone or wire

Utilities Engineering Institute
Placement Division
4403 Sheridan Rd., Chicago

Dept. 25,101

AN ADDRESS OF

DISTINCTION”

“Big Game”’ Visitors
Fans visiting Chicago for the
big football games will find
Tue Drake location unusu-
aliy convenient. All playing
fields are easily reached. After
the game...there’s gaiety...
or quiet ...as you prefer. A
smart Supper Dance... the
rhythmic tunes of a famed
Orchestra. No rate advance.
Rooms begin at $4 per day.

THE

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Under Blackstone Management

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Prices as low as $6 per day, single,
with private bath and three Strand
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Music. Salt water baths.

Special Weekly Rates
Also European Plan

ATLANTIC CITY
IS GLORIOUS
Let us know your requirements and
we will gladly please you
H. B. Richmond,

Prop.

T. E. Randow,
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Made by our ex-
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TRADE

Carried in stock by our Agents everywhere.

VIRGINIA SMELTING CO.
F. A. EUSTIS, Secretary

The Purest Sulphur Dioxide

EXTRA DRY
ESOTOO

MARK MEGO Vv &

Made expressly for refrigerating use. Analysis guaranteed
to show not over 50 parts of moisture per million.

*
131 State St., Boston, and 75 West St., New York

Parc, casy
handle, does not
deteriorate.

PAT OFF

Write or wire us where we can serve you.

o West Norfolk, Virginia

Experienced Sales Manager
Wanted

Man who has successfully organized and built up large Dis-
tributor and Dealer organization for Eastern territory
man for Middle West, on Electric Refrigeration.
and proven Sales Ability absolutely necessary.
All applications confidential.
Unless you have the experience and proven sales

details in first letter.
ences.
ability, please do not apply.

8

Address Box 376

Electric Refrigeration News

also
Experience

State full
Refer-

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ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

REFRIGERATION GASES

CARBON DIOXIDE — BUTANE — AMMONIA
ETHYL CHLORIDE—METHYL CHLORIDE
ISOBUTANE—SULPHUR DIOXIDE

DIFFERENT

Compressed Gases

We refill your cylinders
or supply new cylinders

One Pound Valves
# | Controls
Carload Lots a son J
Write for Ca, ”
price list Equipment

East Rutherford, N. J.

CONDENSERS

STANDARD SIZES OR TO YOUR SPECIFICATIONS

| pm, BUSH ae |

FOR BOTH HIGH fyere py | IN COPPER, BRASS,
AND LOW PRESSURE FINNED TUBING | ALUMINUM OR
ars | STEEL

SYSTEMS :

LA

THE BUSH MFG., CO.
HARTFORD, CONN.

W. H. MARK HANNA, = 6-247 General Motors Bldg., DETROIT, MICH.
REFRIGERATION APPLIANCES, CHICAGO . VAN. D. CLOTHIER, LOS ANGELES

Controls

In these Penn Room Controls for electric refrigera- |
tion systems, you'll find the simplicity, the accuracy, |

Howard Lewis says: ‘We are all starting

During the last two years,
about something.

(Continued from Page 1, Column 4)
boundaries.
| Speculation for profit. Mass production, as such,
must be controlled and regulated.

Wells wipes YOU, as traders, off the map, leav-

controlled products of our factory.

| The Legion votes for beer, and a million words
‘tell us, pro and con, the effects on agriculture,
| with a billion increase in value. . .

| Real estate bonds and their possible eligibility
/as security to make for rediscountable paper at
_the Federal Reserve Banks .

| Al Capone
| of whiskey for the winter season .

Plenty of Business News

the federal decision—and the price.

everybody has been wrong

Most of us wrong about everything,
when it comes to economics, finances, international
relationships and, last but not least, the stock market.

the intestines. Symptoms—a very run down condi-

We must eliminate all forms of! tion, which may last for some time, followed by

terrific temperatures, which, if the patient’s heart
| will carry him through, runs a six weeks’ cycle, and
then, either a relapse, running the same cycle,

ing you as economic slot machines, dropping out With ad possibility of a second relapse, but here is
when punched, the regulated and internationally the point.

_Self-curative Disease

| Typhoid fever is self-curative. You either live

or die. Medicine can do nothing for you. Science
can contribute nothing. The one variable is nurs-
ing. The personal, intimate, hour-to-hour care that
/you get from your nurse or nurses. Whether the
mortality rate is 10 per cent or 50 per cent, is en-
tirely a matter of nursing. The world has typhoid
|fever. Nations have it, industries have it, in-
‘dividual businesses have it. You have it, and we
have it, and what is most important, your cus-

Tariffs in America, and elsewhere. We started tomers have it.

‘it, but it is now mostly elsewhere.

| Let us face facts, gentlemen. There is no eco-

China and Japan in Manchuria—The price of | , omic pill, no financial shot in the arm, no going

|

silk in America, and increased wheat sales to) off into silence with Mr. Gandhi that is going to

|China to feed her army . .

cure us. Typhoid fever is self-curative. It runs

| Gandhi and his loin cloth—and the future of its own cycle. Whether we live or die is up to the
cotton piece goods in India. What an opportunity kind of nursing we get.

/was missed by the advertising agency profession |

when they did not officially challenge Gandhi to Hallucinations

public debate on “Simplicity vs. Things,” as the |

I could go on indefinitely. The world is full
of business news. Headline stuff, but here is the

er of human happiness. . .
at How to say something helpful—

| At this point, let me justify myself as a medi-
cal authority on typhoid. First, I spent three
months in a hospital, and five months in bed, and
_ proved to my own satisfaction that you can have
_typhoid fever and live. I know about relapses;

and the dependability you've been looking for. The
Penn Type B Room Thermostat, with its convenient

box, or for outside mounting, use Type L with one

adjusting lever, may be mounted on the inside of the |

| During the last two years, everybody has been |] can tell you just how long six weeks really is;
wrong about something. Most of us wrong about | know all about nursing, and the part it plays, for
everything, when it comes to economics, politics, awhile I kept four very active.

of several styles of bulbs.
tion. They are not affected by vibration.

installations.

frigeration System.

PennEzectric Switch Cv.

____ Des Moines. lowa _

TYPE L Room Control

As their operation is not
dependent upon fragile mercury tubes, each may be
mounted quickly and easily in any convenient posi-
Conse-
quently, they are especially adaptable for refrigerated
trucks, trains, ete., as well as for most commercial
nstall _ Write today for full descriptive and| our idols have clay feet, and many of them are
FREE bulletins listing the complete line of Penn
Automatic Controls for every type of Electric Re-

Just a Flip of the Finger
Hrings the Information
You Want

@ It’s mighty convenient to have back issues of the News avail-
able for quick and easy reference. Time and money often can

be saved if a permanent file of back copies is handy.

@ For the convenience of subscribers, ELectric REFRIGERATION
News offers a neat, easily “workable,” and good-looking binder.
Individual issues of the paper are inserted by means of metal
39 with each binder. The paper is secured with-
so that each page lies flat and is easily readable.

retaining strips
out “pinching,”

@ Durable and good quality black imitation leather is used for
the stiff “ELectric REFRIGERATION News” is neatly
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binders.

covers.

@ Make it easy to find what you want, when you want it. Buy a
binder!

@ Shipped postpaid upon receipt of $3.75.

Electric Refrigeration News
550 Maccabees Bldg., Detroit

‘finances, international relationships and, last but)

not least, the stock market. There is one consola-
tion: We are all starting at scratch again. Start-
_ing at scratch to rearrange our prejudices. All

completely shattered.

Something to Worship

I think the trouble with many of us today is
_that we are hunting around for something to tie
to, something to believe in and worship, some-
thing to work to.
ing, if the world goes off the gold basis. Witness
England, with a pound worth 75 per cent, and
Germany and Australia and Russia, with old

values completely wiped out—billions of worth- |

less securities.

To come to our own case, what good is a fac-
tory without orders? What good is a warehouse
full of things, without orders? Or a retail store
without people coming in to buy?

How to say something that is helpful. Have
you noticed that the wise men of Europe are say-
ing that business recovery waits on America, and
the wise men of America talk about Europe, South
America and China? There seems to be an uncon-
scious spirit of intellectually passing the buck.

Case of Typhoid Fever

The Japs blame the Chinese, and the Chinese
blame the Japs, and the League of Nations talks
it over and asks the United States to join. The
Big Powers send the same notes, and then they
want the Little Powers to do likewise, and, in the

she is, life goes on just the same, and five years
from now, whether the mortality rate is 10 per
cent or 50 per cent, there will be a civilization
there and business will be done, and this present
situation will only be a chapter in a history book.
That brings me to what I want to say to you:

I humbly suggest that we diagnose the world
and our own affairs as a case of “bacillus typhosus
eberth gaffky.” What do you gentlemen know
about typhoid fever?

hina

PO er Se Sa TR aren ey Laneey * Meee NS
pS i Es ae Sal aera ial Ma

a

Money, as money, means noth-|

MEE CRE eal ce Baul eg EN MR ia. gat i o- e
er Eee tee eee Wee

I can tell you in detail how real hallucinations
_can be, and how they can stay with you for weeks—
| punching nurses eyes out, diving head first through
| windows, dashing up and down hospital corridors,
with 90 per cent of the hospital staff in pursuit,
were then to me real things. As real as the 60-
day moratorium is a fact today to the business
-men of Brazil; or as real as a bank failure to a
| depositor who needs his money to pay his grocery
| bill.

My disease cured itself in time. I rode through
the party because of the nursing I got. Nurses
came and went. The pace I set was evidently too
'strenuous. One nurse stuck it through—a red-
headed one. To her goes the credit.

Five Elements in Nursing

The other day I checked up with the doctor
who helped the nurse, in fact I checked with two
doctors, and asked them what elements in nursing
counted most in typhoid. The answer was: first—
feeding; second—keep the patient’s point of view
right; third—elimination; fourth—temperature
and air; fifth—watch the heart.

To carry my typhoid analogy further, the
world in general and America in particular have
enough doctors and health authorities—I now re-
fer to economists and politicians. All they can do
is help to keep the patient from getting other com-
plications. What we need is nurses, for the day
and night shift. Localized nursing, and that is
your job and mine.

Cannot Hurry the Cycle

meantime, Manchuria is Manchuria and, weak as

Here is the bed, and here is the patient, and
the time is now, and our mortality rate is going
to be either 50 per cent or 10 per cent, depending
on what you and I do about it. It is no good to
call in the doctor—he could not help if he came.
The disease is self-curative—it takes time, six
weeks, and then a relapse maybe and possibly an-
other. You cannot hurry the cycle. All you can
do by nursing is change the mortality rate from
50 per cent to 10 per cent, and that is a large con-

A germ disease, attacking | tribution. Since we must all be business nurses,

*

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| GQ

r

ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

at scratch to rearrange our prejudices’

For two years refrigeration has proved a healthful and
strengthening ration for middle-aged as well as youth-
ful retail outlets, easy to digest, full of vitamins and
calories. Like ice cream—a cold subject, but palatable. |

let us talk about nursing, not economics and poli- is abnormal. He must feel your courage, the sure-
ties. -ness of your own approach to his problem. What-

First: Feeding, to-wit, sales. The patient must ever you do, do not become panicky. If your pa-
eat, even if we force him a spoonful at a time. Busi- | tient jumps out of bed because of service, remem-
ness must have orders or it dies. We change the ber he is multiplying his difficulties a hundredfold.
diet, ten times a day we put something in the A pin prick to a man with a temperature feels like
stomach, nutritive, easily digested, a balanced | a major operation without novocaine.
ration. The more care and skill in preparation in
the kitchen, the more the patient will take. Every Follow the Book |
day the good dietitian checks up to see if there is Be a stoic, and, as the English say, “carry on.” |
anything special that the patient would like—is| Here is where the nurse who faces the nasty, |
the patient strong enough to take more solid smelly facts of the situation, recognizing the time
foods? What about your customers? Are you element, which cannot be changed or hurried, and
checking their merchandising menu in this period yet is brave and cheerful, will in nine cases out of |
of so-called depression ? ten, carry the patient through.

° It takes three years to become a graduate |
A Healthful Ration trained nurse, but, fortunately, today any good |

For two years refrigeration has proved a business man can become a practical nurse who |
healthful and strengthening ration for middle- | will take the refrigeration merchandising course,
aged as well as youthful retail outlets, easy to di- | using the Leonard text books for feeding and san-
gest, full of vitamins and calories. Like ice cream itation, and will stand by his patients night and»
—a cold subject, but palatable. I know patients | day, doing the next things next, with no complaint |
who are living exclusively on refrigeration and | on the lips or fear in the heart.
riding through this typhoid cycle.

With most of your Leonard customers, gentle- Marry the Nurse
men, the first thing you must do is change their, Typhoid nursing is not a romantic or colorful
daily schedule. Take them off stodgy, over-the-| job. Neither is business today. It is the opposite—
counter merchandising, and give them a little beef | tiring, and at times sordid. A series of endless
extract of specialty selling, the kind of selling that | days with complaining patients. But in the inti- |
goes out and sees satisfied users of other things macy of the nursing, the fact that life is stripped |
and suggests a Leonard. Spoonful by spoonful, | to bare essentials, a resulting close relationship |
account by account, you add this beef extract diet.| is established between patient and nurse, which |
Need I go further with this illustration? changes a 50 per cent mortality rate to 10 per cent. |
° Two things happen. Typhoid patients, not al-
Concentrated Salesmanship ready committed, marry their A any Anyway,

The food of a well man is not that of a typhoid | the nurse has a friend for life. And second, the
patient. The selling and merchandising of nor- | patient comes out re-made, seemingly re-born, with |
maley is not the selling of today. Concentrated | all organs re-vitalized, literally with a new lease |
things, potent things, spoonful by spoonful, if you| on active life. If your patient is your customer, |
have to hold the patient’s nose and spill it down ' what more can you desire ?
his throat. | . . '

Your salesmen will make splendid hospital or- | Ref rigeration—A Good Diet
derlies. Train them to help grab the patients by | I do not know whether the world is still in the
the nose while you pour life-giving nourishment | first, or the second, or possibly the third cycle of
down feverish throats. Some people have typhoid | typhoid fever. I do know that I have, personally, |
and do not know it. They are what are called car- _three or four patients that I am nursing, and each |
riers. They are your most dangerous cases. They patient is in a different stage of the cycle. Two.
have to be cleaned up first. Put all your suspects | of them are developing complications, because the |
on this intensive diet. Take no chances. International Sanitary Commission put in the

Second: the patient’s viewpoint. When the | wrong equipment.
bacillus typhosus eberth gaffky have taken hold, You won’t have that trouble here in America. |
then comes the temperature. The strain on the|]I am not worried. The refrigeration business, in
heart is terrific, and the patient has hallucinations. all departments, has stood up during the last two
He himself does not know he is crazy. Unless you years surprisingly well. It has proved a merchan-
ire experienced, he may fool you, his arguments dising diet that the general public has been hungry
ire so logical, his conversations so normal. for, palatable and cooling. Refrigeration dealers

- who have had the benefit of good nursing have
Watch Inventory Congestion established health records that make life insurance

He should be home, he tells you. He should actuaries jump for joy.
not be taking the sales diet that you are giving Please, refrigeration, in these mad times, is
him. You should appoint no other dealers in his not a money-making miracle, but, like proper food
territory. He is not interested in apartment in the hands of a good nurse, it is helping pull
house sales or builders’ sales. The disease has many a typhoid patient through.
exaggerated an inborn superiority complex. Your
salesmen can tell him nothing. The temperature Keep Your Courage
‘n the room does not please him, to-wit, your ad- Gentlemen, in terms of your local problem, let
vertising and sales promotion. He either wants me recapitulate. Watch the food—sales. Watch
too much, or not enough. the patient’s viewpoint. Give him plenty of fresh

Watch out for inventory congestion. You may air, but keep him out of competitive advertising
find the intestinal tract full of slow-moving mer- drafts. Watch elimination—inventory control.
chandise, while the heart—finances—is working Watch the heart action—finances—and the red
overtime. There are not enough red corpuscles— corpuscles—the accounts receivable—in the blood
accounts receivable—in the blood stream to sup- stream. Shirk your job, pass the buck, lose your
ply all the organs simultaneously. nerve, stop feeding, and you kill the patient. Keep

A flushed and feverish face, and cold feet. This your courage, hang on, and recognize that this is
symptom is often found with older retail outlets your contribution to improving world conditions,
where merchandising tradition takes the place of @nd the odds are ten to one that you will pull your
constructive planning, and intellectual hardening patient through, re-made and re-vitalized.
of the arteries has already set in. That, gentlemen, is my newspaper headline,

Do not be harsh with your patient, but be firm. and my business story, a home-town story, a story |
It is not a time for logic—remember your patient of your home town and mine. |

Srteeetonetets

ra

renatone,
orate.
SOO

x

2,
©

Seen

xk & & & & this is the Type KC
*care-free”™ capacitor-motor, the

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Specify the Type KC capaci-
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more about the --eare-free”” motor.

GENERAL @ ELECTRIC

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ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

Little Stories of Interesting
PEOPLE
In the Refrigeration Industry

THE EXPANSION VALVE

Little Stories

of Interesting
IDEAS

In the Refrigeration Industry

Friendly Lions

Whoever was responsible for the as-
sembling of so many notables at the
“friendship dinner” of the Conference
of Major Industries held at the Wal-
dorf-Astoria in New York City last
Wednesday night must have been a
lion-tamer of the first rank.

Just glance over the list of generals
of industry, military and _ aviation
heroes, statesmen, financiers and educa-
tors who are named in the story on the
conference beginning on page 1.

Ever see anything like it? Neither
have we, nor had Harry Woodburn
Chase, president of the University of
Illinois, who has been sitting at speak-
ers’ tables for many, many years.

Behind long tables ranged in four as-
cending tiers, the lions sat conversing
affably, enjoying “Oscar’s” dinner, try-
ing to figure out just what it was all
about.

A few of them made speeches, talk-
ing vaguely about friendship, and coop-
eration and international brotherhood,
and—-er—friendship.

Some who did not speak were intro-
duced and eulogized competently by
Thomas E. Wilson, chairman of the

plan committee of the Institute of |

American Meat Packers.
AD ok *

Owen D. Young

In amateur theatrical contests, win-
ners are usually judged by the loudness

and duration of the applause they re- |

ceive.

Utilizing that criterion, we would say |

that Owen D. Young, chairman of the
board of the General Electric Co., was
the most popular man present at the
dinner.

When he was introduced he _ stood,
very tall and gaunt and straight and
sober, while Chairman Wilson read the
Young encomium. At the conclusion
he turned and bowed—and smiled.

That smile was the spark which
touched off the detonation of hand- |
clapping.

Mr. Young has the gift of doing
extraordinary things with an ordi-
nary manner. His entrustment with
complex and involved situations has
not changed his simple, unaffected
nature.

He has large dark eyes, which
look at one directly and with a glow
of interest. Dark hair, parted in
the middle and rapidly departing,
crowns his well-modelled head.

His height is unusual; one might
expect him to be a commanding type
because of it, but he isn’t. Unob-
trusiveness seems to be an art with
him. He seems anes in repose.

As the various domestic and import-
ed lions marched in and took their
places at the banked tables, there were
few who did not exchange
with Mr. Young.

Since international finance and diplo-|

macy, as well as the General Electric
Co., claim his services, Mr. Young has
become one of the most noted of in-|
ternational figures.

He is, in an extraordinary
man of the world.

* cl
. .
Electrical Giants

Gerard Swope, short, heavy,
sive, shaggy-browed, was seated imme-
diately behind and above Mr. Young.

Because of the national attention re-
ceived by his plan for
dustry through trade associations
equipped with governmental teeth, Mr.
Swope was the object of considerable
long-distance scrutinization.

At another tab'e sat A. W.
son, chairman of the board of the West-
inghouse Electric and Mfg. Co.
nervously energetic, he seemed the most
vivacious man in his group.

Matthew S. Sloan, dark, young, stern-
looking president of the New York Edi-
son Co., was there, as was S. Z. Mitch-
ell, chairman of the board of the Elec-
tric Bond and Share Co.

sense, a

Employer of 100,000 men, and
head of the largest electrical man-
ufacturing concern in Europe, Dr.
Carl S. von Siemens, president of
Siemens & Halske, Germany, made
the most optimistic speech of the
encouraging conference.

He sees an increasing market (his
own words) for “lamps, refrigera-
tors, and other appliances.”

Dr. von Siemens is a_ kindly, un-
pressed old German with short gray
hair and a mustache, narrowed eyes

and a pronounced accent.

When speaking he stands on one foot, |
crosses the other and leans on the “pul-
pit.” Off-stage he is fully as informal
as when occupying the spotlight

Ford of France

Banding of the world’s automobile
manufacturers in an export union was
advocated by Andre Citroen, “the Ford
of France.”

Organized to batter down tariff walls
in countries which make and buy few
motor cars, this international corpora-
ion would consign a large share of its
profits to the building of hard roads in

service stations, and to advertising.

M. Citroen indicated that other indus-
tries which are faced with knotty ex-
port problems (as is the refrigeration
industry) might make use of the same
plan.

Another of his sunburst ideas is that
automobiles should be taxed progres-
sively according to their ages, penaliz-
ing the man who thinks the old bus
will “do” for one more year.

The successful automobile dealer
is fundamentally a buyer, declares
Citroen.

Most dealer failures are caused
by paying too much for used cars

greetings

impres- |

controlling in- |

Robert- |

Alert, |

taken in trade.

The _ present lull in the demand for

these countries, to the establishment of

By George F. Taubeneck

“I'll stay with whichever one keeps |
the auto.”

*

Harbord of RCA

All of the speakers at the confer-

ford another war. Even the generals.

Maj. Gen. James G. Harbord, chair- |
man of the board, Radio Corp. of Amer-
ica, declared that war is “no longer an
efficient instrument of foreign policy.”

Brisk and soldierly from jutting chin
to polished boot tops, Gen. Harbord sub-
stituted for Gen. Pershing on the pro-
gram.

His sentiments were ably and long-
windedly seconded by Field Marshal Sir
William Robertson, who joined the Brit-
ish army as a private in 1877 (and
hence has seen much fighting), and who
averred that no participant in the
World War ever wanted to see another.

* *¢ @

|

| Statesmen

| A most favorable impression was
| made by the German ambassador to the
| United States, Friedrich Wilhelm von
| oan und Gaffron.

Clean-cut, young-looking, idealistic,
| speaking crystal-clear English, his ex-
temporaneous talk was the most sin-
|cere expression of the evening.

ence agreed that the world couldn’t af-

| pressive face reveal the
charge of energy within him.

super-

| _ Sir Arthur Whitten Brown who, with
John Alcock, completed the first non-
stop aiplane flight across the Atlantic
(June, 1919, to be historical), brought

tion business this year in dollars and
cents.

“At the risk of making myself clear,
what I am driving at is some idea of
the total volume of sales during 1931,
projected for the end of the year. I
need this yesterday so your paper will
be marked for both ‘accuracy’ and

his nine- year-old son across from Eng- | speed.”

Sir Arthur is a “reg’lar fellow.”

foundland to Lisbon, Portugal, via the
Azores. The plane was directed by |
Commander A. C. Read.

Small indeed is Commander Read. His
weight would put little strain on any |

plane.
x * *

Footprints on the Sands

of Time

Adolph S. Ochs, the Knoxville, Tenn.,
newsboy who rose to become publisher
of America’s leading newspaper, The
New York Times, is a bulging, bushy-
haired figure with hedge-row eyebrows
and an Einstein forehead. He can look
extremely happy at times.

| Charles M. Schwab is a heavy, square-

shouldered, square-headed, and square- |

| gazing man.

Ghinkemune Bury ‘Old Man Blaom’

“Old Man Gloom” was assassinated and buried by salesmen of the Ahrens Refrigerator Co., Oklahoma
General Electric distributor, in a peritical remy held in connection with the national G. E. sales compengn.

automobiles has spurred euporimneatal
workers in research laboratories on to |
almost furious activity, M. Citroen ob- |

serves.
From the midnight oil these engi-
neers have been burning, several me-

chanical improvements have been dis-
tilled which, the French manufacturer
believes, will lead directly to renewed de-
| mand for motor cars.
Among these improvements he
| the following:

Front wheel drive

Motor in the rear.

“Floating power.”

Free wheeling.

Independent wheel suspension.
| Better springing and road-holding.

lists

| Better starting, clutching and break-
ing equipments.

More robust and more comfortable
bodies, insulated against engine noise,
| Vibration, heat and odors.

* 4 *
‘Mama, Papa, Auto

The small, bald, nervous, highly
imaginative M. Citroen believes
in getting 'em young. It is his am-
bition to replace every toy soldier
with a toy automobile.

Annually he sells more than 200,-
000 toy motor cars—some demount-
able, some _ battery-driven — for
Christmas and New Year’s gifts.

Thus, he not only _ inculcates
in children a familiarity with, and
desire for, the automobile, but helps
to eradicate the glamour and glory
of war.

First three words all babies
should be taught to say, thinks M.
Citroen, are “mama, papa, auto.”

That a family should try to get along
with just one car is unthinkable, he
maintains. In proof he waggles his
finger and relates the story of the child
of parents who had just been divorced.

When asked with which of the par-
ents he would like to live, the child re-
plied:

Startlingly trash were the words of |
Yukio Ozaki, Japanese envoy—without |
| portfolio.

If the Manchurian flame bursts into
a conflagration, Occidental nations will
have nobody to blame but themselves,
he pointed out.

Until Western nations began pry-
ing open the Japanese lid, the Nip-
ponese were content to raise flowers
and burn incense, Ozaki declared.

And so long as Japan was peace-
ful, it could not gain recognition as
a third-rate power.

But after adopting the systems
employed by the British navy and
the German army, and after whip-
ping the two largest countries on
the globe, Japan was treated with
respect.

Also present were Vittorio Orlando,
whose massive, white head helped frame
the Versailles treaty when he was Prime
Minister of Italy, and tall,
Dr. Wilhelm Cuno, chairman of the
board of the Hamburg-American Line

and former chancellor of Germany.
> * *

Wings over the Sea

A quartet of trans-Atlantic flyers
graced the elevated guest tables at the
“friendship” dinner—-Eckener, Byrd,
Brown, and Read.

Dr. Hugo Eckener, commander of the
Graf Zeppelin, has made more air trips
across the Atlantic than any other man.
Since 1909 he has been identified with
the aviation industry. Stuffy, emotion-
less, chin-tufted, he looks just like his
pictures.

Very much different is Rear Ad-
miral Richard Evelyn Byrd, con-
queror of the North and South
Poles and the Atlantic, by air, in
three years.

Trim as a college basketball play-
er, his animated movements and ex-

handsome |

onrvied, ie looks ‘ “fit,” “ad

| T. W. Lamont, Morgan partner, has
a strong nose, laughing eyes, and a mo-
| bile mouth. Like Sir Arthur Whitten
| Brown and Dr. Cuno, Mr. Lamont seems
the “jolly good fellow” type.
| Harry Woodburn Chase, university
president recently purloined from North
| Carolina by Illinois, is an outstanding |
/example of that liberal,
of educator which is replacing the old |
hellfire-and-brimstone hot-gospeller who |
used to stump the country in search of
funds.

He is tall, white-haired,
talks very little.

unruffled, and

In contrast is the unendingly
loquacious, fuming and sputtering
and droning Nicholas Murray But-
ler, president of Columbia, who is
the type of speaker at whom Harpo
Marx would make a wry face and
slink out of the room.

At the dinner Wednesday night
Dr. Butler was, as he often is,
windy and tiresome.

Bill Myers

Impeccably dressed, well

land with him to attend the conference.

From another:
“We do appreciate your taking the

In the Spring of 1919 the navy plane time to be with us and we know that
| NC-4 crossed the Atlantic from New- | you are a man with a message.

While
the writer is not prone to gulp gullible
goo, we feel that most of your audience
will absorb great quantities of vigor-
ous arm-waving and enthusiastic breath
about the future.

“We have put you on our program as

the chief piece of resistance for the

banquet. Our only regret is that we
can’t add something after your name,
| like F. R. G. S. or B. S. O., and equip
you with luxuriant whiskers, which at-
tributes every one seems normally to
expect of a person of your extinguished
position.

“The writer and other writers in our
organization will be busier than the
proverbial, one-armed paper hanger, but
we will be looking for you with both

| eyes and ears open some time Friday.

“Just clip the coupon below and we
will send you further details.”
* * x

Honi Soit Qui Mal y

| with us in Dayton—

Pense

And another:

“We were mighty happy to have you
the Gem City, ac-
cording to our mayor, if I may digress.
I love to digress. You gathered, of
course, that Ohio is the Buckeye State,
too. The U. S. we might add, is the

| Cock-eyed Country.

| about?

“Let’s see, what were we talking
Oh, yes. The views you ex-

| pressed on refrigeration certainly were

of interest to our men. One went so
far as to positively state that he was

‘certain that in the light of all the facts

that so many times more refrigeration
would be sold in 1932 than in Abyssinia.

“Your psychology was startling. If
I may get off my subject again, the
doctrine that people are definitely at-
tracted or repelled, fell on fertile ears.
One of our men, a bandy-legged hombre
from the Rio Grande, said that in his
country people either have sex appeal
or halitosis.

“Anyway, it was mighty sweet of you
to jump on the cars and come to our
banquet. It added a dash, a bouquet, a
fine air The customers got an added
kick, even those who were slightly in-
undated at the moment.

“How can we express the gratitude
of a nation, a free people? I’m all con-
fused—my tongue is wrapped around

| my eye tooth and I can’t see what I’m
| Saying.

“Adios, Morituri salutabamir. Honey

| swat key molly pop. Detroit est mort,

|

|

vive Detroit.”

* ¢€ *€

-Mayflowers

free-rein type |

Bill Seroy, Pacific Coast representa-
tive (also president of the Zorite Mfg.
Co.), convulsed the Mayflower jobbers
Thursday night with his Chinese stories.

If you should shut your eyes when
Bill spins one of his quaint little dia-
lect yarns, you could believe it is Wun
Bum Lung himself chattering away. On

!the other hand, you would miss the

William M. Myers, treasurer and mer- |

|}chandising manager, has a sense of
humor combined with a gift o’ gab
|which make the Valve despairingly
| envious.

His letters to friends are howlers. At
the risk of being sued for breach of
copyright, or plagiarism, or
tion, or something (which doesn’t worry
us at all), we'd like to quote a few
paragraphs from a letter we received
| recently from this clever gentleman:

all wisest. Could you possibly wave
your wand like the Electrolux magician

j

indiscre- |

“In our hour of need we turn to the |

' and produce for your humble subscriber |

a series of figures?

“What I would ike is something con-
sisting of an arrangement of Arabic

,to another that they would indicate
what the best minds consider will be
the totai volume of domestic refrigera-

numerals so placed with relation one |

Seroy gestures, which are worth seeing.

W. J. Mundhenk, New England May-
flower representative, is a good example
of a very young man in a responsible
position—a situation duplicated many
times in this young and growing in-
dustry.

Mundhenk's sincerity and earnestness
shine out of his face like glory out of
the eyes of a girl in love.

Another earnest and_ industrious
young man in the Mayflower organiza-
tion is W. S. Legler, who assists Mr.
Myers in the direction of sales promo-
tion activities.

Mundhenk is tall and blonde, Legler
is not so tall and is dark. Both have
curly hair and an obliging manner.

J. E. Saum, Mayflower contact man, is
a born “greeter.” Put him in a strange

| town on Monday, and on Tuesday he

will be exchanging pleasantries with
half the people he meets on the street,
his employers say.

When talking about the neighbor-
liness and informality of the Trupar
executive staff we should mention
R. J. Lawrence, manager of the
commercial department.

Mr. Lawrence is a kindly, be-
nevolent gentleman who is well into
the prime of life.

Trupar men are counting heavily
on the future of commercial refrig-
eration, and none is more enthu-
siastic than Mr. Lawrence.

—_ ao at

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ELECTRIC REFRIGERATIO

ea eae

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NN NEWS, OCTOBER 28, 1931

>

Preliminary Listing of Trade Names for 1932 Directory

Important Notice
To Manufacturers

The following index of TRADE
NAMES used in the refrigeration in-
dustry is the first list of its kind ever
published.

This preliminary listing for the 1932
REFRIGERATION DIRECTORY in-
cludes trade names of domestic and
commercial refrigerating systems, do-
mestic and commercial cabinets, parts,
materials, supplies and accessories.

All manufacturers whose trade
names appear in this listing have fur-
nished information by answering a
questionnaire
REFRIGERATION NEWS. Question-

naires were sent to all companies man- |
| Athermos:

ufacturing the above mentioned prod-
ucts.

issued by ELECTRIC}

|
|

Manufacturers whose trade names |

are NOT listed are invited to send in-

formation at once, since the index will |

be published in the 1932 REFRIGERA-

TION DIRECTORY to be issued in.

book form early in January.

A

Ace: hard rubber products.

American Hard Rubber Co.

11 Mercer St., New York, N. Y.
A. C. F.: insulated truck body,
container.

American

shipping

Car and Foundry Co.
30 Church St., New York, N. Y.
Acme Quality: lacquer, enamel, paint.
Acme Whitehead & Color Work.
8250 St. Aubin Ave., Detroit, Mich.
Acorn Made: commercial cabinets.
Acorn Opalite-Metal Specialties
1052 W. Monroe St., Chicago,
Acoustimat: insulation.
Union Fibre Sales Co., Winona,
Agathon: sheet steel.
Republic Steel Corp., Youngstown,

Co., Ine
Ill.

Minn.

Ohiv.

Airecoolator: room cooler.

Smoot Holman Co.

320 N. Damask, Inglewood, Calif.
Airectifier: air conditioning system.

Audiffren Refrigerating Machine Co.

285 Madison Ave., New York, N. Y.
Air-O-Cel: insulation.

Air-O-Cel, Inc.

10-216 General Motors Bldg., Detroit, Mich.
Airtite: domestic cabinet.

Rhinelander Refrigerator Co.

Rhinelander, Wis.
Ajax: rubber products.

Vulcanized Rubber Co., The

251 Fourth Ave., New York, N. Y.
Albatross: domestic cabinet.

Albatross Steel Furniture Co.,

West Los Angeles, Calif.
Alco: valve, control.

Alco Valve Co., Inc.

2628 Big Bend Blvd., St. Louis, Mo.
Alfol: insulation.

Alfol Insulation Co.

3104 Chrysler Bldg., New York, N. Y

Ltd.

All-Cold: commercial cabinets.

Holcomb & Hoke Mfg. Co.

1545 Van Buren St., Indianapolis, Ind
Allen: water cooler.

Allen Filter Co., The

31 S. St. Clair St., Toledo, Ohio
Allen-Bradley: switch, motor control.
Allen-Bradley Co.

1326 S. Second St., Milwaukee, Wis.
All-Syze: bottle cooler.

S. and 8S. Products Co., Lima, Ohio
All-White Knight: soda fountain

I.night Soda Fountain Co.

2701 N. Kildare Ave., Chicago, III

Aluminol: cooling unit.
Aluminol Products Corp., The
1276 W. Third St., Cleveland,

Ambrac: metal.

American Brass Co., Waterbury, Conn
American: cooling unit
American Radiator Co., Industrial Division

816 S. Michigan Ave., Chicago, III
\merican: thermometer.

Consolidated Ashcroft Hancock Co., In

11 Elias St., Bridgeport, Conn
\merican Beauty: soda fountain

American Show Case & Mfg. Co

5235 Grand River, Detroit, Mich
Anaconda: metal.

American Brass Co., Waterbury, C
Anco: ice cream freezer.

Anco Freezer Corp.

5600 Euclid Ave., Cleveland,
Anheuser-Busch: commercial
‘ulated truck body.

Anheuser-Busch, Inc.

Truck Body Division, St.
Ansul: sulphur dioxide.

Ansul Chemical Co., Marinette,
Apex: electric refrigerator

Apex Electrical Mfg. Co.

1067 E. 152nd St., Cleveland, Ohiv
Apex: valve, regulator.

Apex Regulator Co.

Division of Fisher Governor Cv

Marshalltown, Iowa.

Apollo Chrom: metal.

Apollo Metals Co., LaSalle, Ill
Arborite: insulation.

Wood-Fibre* Board Corp., The

51 E. 42nd St., New York, N. Y
Arcade: hardware.

Arcade Mfg. Co., Freeport, Ill
Arco: enamel, patching material

Arco Co., The

7301 Bessemer Ave., Cleveland
Arctic-Air: electric refrigerator

Domestic Industries, Inc.

282 N. Diamond St., Mansfield
Arctic: commercial cabinets.

Buyer’s Door & Mfg. Co, Ltd.

374 Pacific Ave., Toronto, Ont., Canada.
Aristo-Craft: hardware.

Winters & Crampton Mfg. Ce

Grandville, Mich

Ohiv.

mn

Ohio
cabinets, in-

Louis, Mo

Wis

Ohiw

Ohiv

a , _— j
Se? Ae ne ns

Armco: iron and steel sheets.
American Rolling Mill Co., The
Curtis St., Middletown, Ohio.
Armco: insulating paper.
Rogers Paper Mfg. Co.
Hartford Rd., South Manchester, Conn.
Armorak: insulation.
Keasbey, Robert A. Co.
141 W. 19th St., New York, N. Y.
Armor Plate: ice cream cabinet lid.
Ward, H. H., Co.
Fourth and Engle Sts., Chester, Pa.
Armstrong's: insulation.
Armstrong Cork & Insulation Co.
917 Concord St., Lancaster, Pa.
Arrow Head: piston.
Arrow Head Steel Products Co.
1101 Stinson Blvd., Minneapolis,
Artic: methyl chloride.
Roessler & Hasslacher Chemical Co., Inc. |
Buffalo Ave. and Chemical Rd.
Niagara Falls, N. Y.
Arti-Cold: electric refrigerator.
Modern Refrigeration Co.
21 Florida Ave., Belleville, Ill.
Arti-Matic: insulated truck body. }
York-Hoover Body Corp., York, Pa.
Ashcroft American: gauge.
Consolidated Ashcroft Hancock Co., Ine.
11 Elias St., Bridgeport, Conn.
commercial cabinets.
Gurney Refrigerator Co., Fon du Lac, Wis. |
Atherton: commercial cabinets.
Atherton, F. A., Co.
54 Commercial St.,
Attwood: hardware, fittings.
Attwood Brass Works, Ine.
Front Ave. at Sixth St., N. W.
Grand Rapids, Mich.

Minn.

|

Worcester, Mass

Audiffren: refrigerating system.
Audiffren Refrigerating Machine Co.
285 Madison Ave., New York, N. Y.

Automatic: electric refrigerator.
Modern Refrigeration Co.

Belleville, Il

B

Bakelite: laminated, molded products.
Bakelite Corp.
247 Park Ave., New York, N. Y.
Baker: refrigerating system.
Baker Ice Machine Co., Inc.
1518 Evans St., Omaha, Nebr.
Baker-IceElect: refrigerating system.
Baker Ice Machine Co., Ine.
1518 Evans St., Omaha, Nebr
Balsam Wool: insulation.
Wood Conversion Co.
360 N. Michigan Ave., Chicags, III.
Barcelona: insulation.
Air-O-Cel, Ine.
10-216 General Motors Bldg., Detroit,
Barnet: domestic cabinet.
Renfrew Refrigerator Co., Ltd.
Elizabeth St., Renfrew, Ont., Canada.
Barostat: valve.
Barostat Co.
c/o Jackson & Moreland Co.
Park Square Bldg., Boston, Mass.
Beauty: commercial cabinets.
Cincinnati Butchers’ Supply Corp., The
1972 Central Ave., Cincinnati, Ohio.
Beco Wares: utensil.
Bellaire Enamel Co.,
Bellaire, Ohio.
Belden: electric cord,
Belden Mfg. Co.
4647 W. Van Buren St., Chicago, Il.
Belding-Hall: electric refrigerator, domestic
and commercial cabinets. |
Belding-Hall Co., Belding, Mich.
Bestov: aerator.
Cherry-Burrell Corp.
427 W. Randolph St., Chicago, Il
Bliss: refrigerating system.
Bliss, E. W., Co., Salem,
Bodine: motor.
Bodine Electric Co
2254 W. Ohio St., Chicago, Ill
Bohn: electric refrigerator.
Bohn Refrigerator Co.
1350 University Ave., St. Paul, Minn
Bonderite: rustproofing compound
Parker Rust Proof Co.
2177 E. Milwaukee Ave.,
Bosley’s: gasket
Bosley, D. W., Co.
1901 Carroll Ave.,
Bower: bearing.
Bower Roller Bearing Cu
3040 Hart Ave., Detroit, Mich
Bower Brand: ammonia.
Bower, Henry, Chemical Mfg. Co
29th and Gray’s Ferry Rd
Philadelphia, Pa.
Bozman: commercial cabinets
Bozman, R. H., & Bros., Ine

21 Florida Ave.,

Mich.

The

attachments

Ohio

Detroit, Mich

Chicago, Il

Md

1046 Granby St., Baltimore,
Brantford: commercial cabinets
Ruddy Mfg. Co., Ltd

St., Brantford, Ont., Canada
Brenner: electric refrigerator, domestic
commercial refrigerating systems

Brenner, Alphonse Co., Inc.

1229 Texas Ave., Shreveport, Lua
Bridgeport: condenser, bellows, float

Bridgeport Brass Co., Bridgeport, Conn
Stratton: gasoline engine

Briggs & Stratton Corp

2711 N. 13th St., Milwaukee, Wis
Brine-O-Meter: testing instrument

Edelmann, E., & Co.

2332 Logan Blvd., Chicago, Il)
Brown: thermometer, gauge

Brown Instrument Co., The

Wayne and Roberts Aves

Philadelphia, Pa.
Brunner: compressor

Brunner Mfg. Co.

Broad and Gilbert Sts
Buffalo: pump.

Buffalo Pumps, Inc.

19) Broadway, Buffalo, N. Y.
Buhring: water filter, purifier

Buhring Water Purifying Co

40 Murray St., New York, N. Y
Bundy: tubing.

Bundy Tubing Co

1815 Bellevue Ave., Detruit,
Bundyweld: steel tubing

Bundy Tubing Co.

Elgin
and

Briggs &

Utica, N. ¥

Mich

1815 Bellevue Ave., Detruit, Mich
Bush: cooling unit, condenser

Bush Mfg. Co.

100 Wellington St., Hartford, Conn
Butler: brine tank.

Butler Mfg. Co

13th and Eastern Ave, Kansas City, Mo

| Caleo:

Cc

Cabranette: domestic cabinet.

Cabranette Corp.

Calumet and Holliday Sts.

Michigan City, Ind.

Cadillac: electric refrigerator.

Central Machine Co.

1050 Mt. Elliott Ave., Detroit, Mich.
Calci-Chlor-o-Meter: testing instrument.

Edelmann, E., & Co.

2332 Logan Blvd., Chicago, IIl.
sulphur dioxide.

Calco Chemical Co., Ine.,

Bound Brook, N. J.
Campbell: commercial cabinets.

Campbell Refrigerator Co.

3208 W. Auer Ave., Milwaukee, Wis.
Canton: electric refrigerator, domestic
commercial refrigerating systems.

Canton Refrigerators, Inc.

The

250 W. 49th St., New York, N. Y.
| Carbondale: refrigerating system.
Carbondale Machine Co., Carbondale,
Carbonice: solid COx.
Solid Carbonic Co. Ltd., The

122 E. 42nd St., New York, N. Y
Carrier: room cooler.

Carrier-Lyle Corp.

850 Frelinghuysen Ave.,
Carrier Brunswick-Kroeschell:
system.

Brunswick-Kroeschell Co.

New Brunswick, N. J.

Newark, N.
refrigerat

and

J. Trumbull Electric Mfg. Co. 2

, Columbian-Made: refrigerator pan, dish.

| Columbian Enameling & Stamping Co
Beech St., Terre Haute, Ind.

| Columbus: display case.

Columbus Show Case Co., The

826 Fifth Ave., Columbus, Ohio.
Commonwealth: fittings.

Commonweakth Brass Corp.

5835 Commonwealth Ave., Detroit, Mich.
| Consolidated: soda fountain, ice cream cabi
Inc. | net, bottle cooler, insulated truck body
| Consolidated Equipment Corp.

Greenville, Mich.
Cooper-Bessemer: compressor, gas

Cooper-Bessemer Corp., The

, Chadwick & Carr: commercial cabinets.
Chadwick & Carr Co.
North and Cross Sts., Boston, Mass.
Challenge: porcelain sheet, lining.
Challenge Stamping & Porcelain Co. |
Grand Haven, Mich.
Champion: commercial cabinets.
St. Louis Butchers Supply Co.
1545 N. 15th St., St. Louis, Mo.
Champion: ice cream freezer.
Champion Line Machinery,
128 W. 3ist St., New York, N. Y.
| Chase: tubing.
| Chase Brass & Copper Co., Ine.
rs 3 St. ? , :
| 36 regia St., Waterbury, Conn | Mt. Vernon, Ohio.
Chilledare: electric refrigerator, domestic | Copeland: electric refrigerator, domestic and
| and commercial refrigerating systems. | commercial refrigerating systems.
| Potter Refrigerator Corp. | Copeland Products, Inc.
332 Cass Ave., Mt. Clemens, Mich.
Cordley: water, beverage coolers.
Cordley & Hayes,
145 Hudson St., New York, N. Y.
| Corinco: insulation.

engine

| 4101 N. Ninth St., Portland, Ore.
| Chillomatic: display case, ice cream cabinet.
| Grand Rapids Store Equipment Corp.
| 1545 Madison Ave., Grand Rapids, Mich.

Chilly Boy: commercial cabinets.

Pa. Sanders Butcher Supply Co. Cork Insulation Co., Ine.
2601 Michigan Ave., Detroit, Mich. 154 Nassau St., New York, N. Y.
| Chilrite: electric refrigerator. CP: refrigerating system, room cooler.
| Narragansett Machine Co. Creamery Package Mfg. Co., The
Vale St., Pawtucket, R. I. 1248 W. Washington Blvd, Chicago, III

| Cream City Ware: refrigerator dish, pan

Geuder, Paeschke & Frey Co.

. 15th St., and W. St. Paul Ave.
Milwaukee, Wis.

Cruse: commercial cabinets.
Cruse Refrigerator Co., Inc.
1720 Mellwood Ave., Louisville,

Circle T: starter, switch, relay

Plainville, Conn.

Cir-Cul-Air: commercial cabinets.
Cir-Cul-Air Refrigerator Corp.
3909 Broadway, St. Louis, Mo.

ing

Ky.

Carroll: thermometer, gauge. iad —_" hone ‘
Carroll Glass Instrument Co Cleveland: cooling unit. | Crystal: domestic cabinet, display case.
nage gale — pod . Cleveland Evaporator Co., The | Crystal Refrigerator Co., Fremont, Nebr
Philadel hia Pa s 6400 Breakwater Ave., Cleveland, Ohiv. :

Cia en oe a eaieidaia | Coldak: compressor, cooling unit. D

as +4 : Yr, Ss gulators. en “‘s entiiinn oO : :

Cash, A. W., Valve Mfg. Co. | ye — a yoo tos — Daniels: milk cooler.
600 N. Water St., Decatur, II. } F ee +. See Daniels, Sam, Mfg. Co., Ine.

Cavalier: hcntnis nave ,;, | Colossus: felt. Hardwick, Vt.
avalier: electric refrigerator, domestic | Shades James 1.. & Co. Pa shag cen: et

cabinet. 7 : ‘ avis: :

157 W. Austin Ave., Chicago, III. Tacoma Millwork Supply Co.

Tennessee Furniture Corp.

Chattanooga, Tenn.
Celotex: insulation.

Celotex Co., The

919 N. Michigan Ave., Chicago, IIL.
Century: motor.

Century Electric Co.

1806 Pine St., St. Louis, Mo.

3001 Alaska Ave., Tacoma, Wash.

Cold Storage: domestic and commercial |

| cabinets. | Day and Night: water cooler.
Eau Claire Cold Storage Corp. Day & Night Water Heater Co., Ltd.
Eau Claire, Wis. 2320 E. 8th St., Los Angeles, Calif.

ia hinds “tric ; . ' | Dayton: belting, pulley.

G : electric 2 é :
Omen: Sees Suerigenator Dayton Rubber Mfg. Co., Dayton, Ohio.

Trupar Mfg. Co.
140 Davis Ave., Dayton, Ohio.

CATA

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Publishers of

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i 14 ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

4
a
Prelimi Listi f Trade N for 1932 Direct
|
; (Continued from Page 18, Column 5) , Forest Fleece: insulated shipping container. ; Honor-Bilt: soda fountain. , Koldaire: commercial cabinets. | Detroit Metal Specialty Corp.
My Dayton: electric refrigerator. Forest Wadding Co., Inc. | Holderle Bros., Inc. Rotman, H., & Co. : 1651 Beard Ave., Detroit, Mich.
i Dayton Refrigeration Corp., The 185 Devonshire St., Boston, Mass. | $39 Exchange St., Rochester, N. Y. 185 Camden St., Newark, N. J. | Metalite: ice cube tray.
520 Kiser St., Dayton, Ohio. Frantz: water, beverage coolers. Hoosier: ice cube tray, defrosting pan. Kolder-Electric: electric refrigerator. Metalite Mfg. Co.
4 Defco: crank shaft, connecting rod. Frantz Refrigeration Co. Hoosier Lamp & Stamping Corp. Modern Refrigeration Co. , 1315 S. Maple Ave., Los Angeles, Calif.
: | Detroit Forging Co. 212 Penn St., Reading, Pa. Read and Morgan Aves., Evansville, Ind. | 21 Florida Ave., Belleville, Ill. MeterMatic: electric refrigerator.
i. 3564 Toledo Ave., Detroit, Mich. Freezortray : ice cream freezer. | Howe: refrigerating system. | Koldstream: water, beverage coolers. Automatic Refrigerator Corp.
' Delco: motor. Howes, S. M., Co. Howe Ice Machine Co. | Cordley & Hayes. 221 N. LaSalle St., Chicago, Ill.
Delco Products Corp. 511 Medford St., Boston, Mass. | 2825 Montrose Ave., Chicago, III. 145 Hudson St., New York, N. Y. Michigan Metal
329 E. First St., Dayton, Ohio. French: tubing. | Hussmann: commercial cabinets. Kool Kase: display case. Great Lakes Steel Corp.
Detroit: air conditioner. American Brass Co., The | Allied Store Utilities Co. Smoot Holman Co. Tecumseh Rd., Ecorse, Mich.
Handy Governor Corp. Waterbury, Conn. | Hussmann Refrigerator Division. 320 N. Damask, Inglewood, Calif. Milbourn: commercial cabinets.
3925 W. Fort St., Detroit, Mich. Frick: refrigerating system. | 2401 N. Leffingwell, Ave., St. Louis, Mo. | Kompo-Kork: insulation. | Milbourn Mfg. Co.
: ta rs aa at oe Frick Co. | Hydron: bellows. | Korfund Co., Inc., The 1107 Center St., Lansing, Mich.
é ceca a al cabinets, insulated/ ww Main St., Waynesboro, Pa. | Clifford Mfg. Co. | 4815 32nd Place, Long Island City, N. Y.| Millerbilt: insulated truck body.
Drayer & Hanson, Inc. | Friedrich: commercial cabinets. 564 E. First St., South Boston, Mass. | Korfund: insulation. Miller, A. C., & Co. ;
1 738 E. Pico St., Los Angeles, Calif. Friedrich, Ed. Hydro-Thermal Grids: cooling unit. | Korfund Co., Inc., The ” ee | 17 Courtland St., N. E., Atlanta, Ga.
| Diamond Brand: commercial cabinets. 1117 E. Commerce St., San Antonio, Tex. American Engineering Co. | 4815 32nd Place, Long Island City, N. Y. | Milwaukee: refrigerating system.
i Valade Refrigerator Corp. | Frigid: soda fountain. | 2420 Aramingo Ave., Philadelphia, Pa. Korkseal: waterproofing material. | Milwaukee Steam Appliance Co.
i 6560 Mack Ave., Detroit, Mich. | Pechman Store Equipment Co., Inc. | Lewis Asphalt Engineering Corp. 1819 S. 71st St., Milwaukee, Wis.
: Diceler: compressor. 211 W. 19th St., New York, N. Y. I 30 Church St., New York, N. Y. Minneapolis-Honeywell: Control.
Deissler Machine Co. Frigidaire: electric refrigerator, domestic Kramer: condenser. | Minneapolis-Honeywell Regulator Co
31 N. Mercer St., Greenville, Pa. end commercial refrigerating systems. | Iceaire: electric refrigerator. Trenton Auto Radiator Works. 2747 Fourth Ave., S., Minneapolis, Minn.
Dico: bottle cooler. Frigidaire Corp., Dayton, Ohio. Iceaire Corp., Durand, Mich. Trenton, N. J. Mitycold: electric refrigerator.
Delaware Industries Co. Frigidcase: commercial cabinets. | Ice-Berg: electric refrigerator, domestic and | Krodeproof: asphalt. Mitycold Corp.
45 Lake St., Delaware, Ohio. Frigidcase, 1737 N. Paulina St., Chicago, Ill. | commercial refrigerating systems. | Lewis Asphalt Engineering Corp. 839 Society for Savings Bldg.
Dilecto K-4: fibre strip. Frig-O-Matic: electric refrigerator. Iceberg Mfg. Co. | 380 Church St., New York, N. Y. Cleveland, Ohio.
Continental-Diamond Fibre Co. Frig-O-Matic, Ltd. 58 Main St., Gardner, Mass. Kulair: compressor, cooling unit. Modern: electric refrigerator.
3208 Palmolive Bldg., Chicago, Ill 135 Nelson St., Brantford, Ont., Canada. | Icemaster: electric refrigerator. Kulair Corp. Modern Refrigeration Co
Direct-Flo: water cooler, | Friguator: display case. | Yeemaster Co. 1428 S. Penn Square, Philadelphia, Pa. 21 Florida Ave., Belleville, IIl.
Taylor, Halsey W., Co., Warren, Ohio. Marinette Show Case Co., Marinette, Wis. 114 Hale St., Haverhill, Mass. | Kultrol: cooling unit. Mod-Var: refrigerator finish.
Double Seal: piston ring. Froskist: water cooler, beverage vending | Ice-O-Matic: electric refrigerator, domestic Kulair Corp. , Grand Rapids Varnish Corp.
Double Seal Ring Co. machine. } and commercial refrigerating systems. | 1428 S. Penn Square, Philadelphia, Pa. 565 Godfrey Ave., S. W.
2065 Montgomery St., Ft. Worth, Tex. Consolidated Engineering, Ltd. | Williams Oil-O-Matic Heating Corp. KVP: waxed paper. Grand Rapids, Mich.
Downing: commercial cabinets. 2146 E. 25th St., Los Angeles, Calif. } 1201 E. Bell, Bloomington, III. Kalamazoo Vegetable Parchment Co. | Mohawk: electric refrigerator.
Downing Mfg. Co., Downing, Wis. Frostair: electric refrigerator. | Ideal: motor. Parchment, Mich. All American Mohawk Corp.
Dryden: ice cream cabinet parts. Rose, J., & Co., Ince. Ideal Electric & Mfg. Co., The | North Tonawanda, N. Y.
Dryden Rubber Co. 615 W. 59th St., New York, N. Y. E. First and Oak Sts., Mansfield, Ohio. L Monel Metal. ’ a
1014 S. Kildare Ave., Chicago, III. Froz-el: commercial cabinets. | Igloo: cabinet. International Nickel Co., Inc., The
Dry-Ice: solid CO». Weber Showcase & Fixture Co., Inc. Copeman Laboratories Co., Inc. Larkin coils: cvuoling unit. 67 Wall St., New York, N.Y.
Dryice Corp. of America. 5700 Avalon Blvd., Los Angeles, Calif. 212 Smith St., Flint, Mich. Larkin-Warren Refrigerating Corp. Monroe: refrigerating system. :
52 Vanderbilt Ave., New York, N. Y. Fry's: refrigerator dish. Ilg-Kold: air conditioning systems. 519 Fair St., S. E., Atlanta, Ga. Monroe Refrigeration Engineering Co
“Dep-Eeld”: commercial cabinets, Fry, H. C., Glass Co., Rochester, Pa. | Ilg Electric Ventilating Co. Lata Balsa Wood: insulation. Brockport, N. Y.
“Dry-Kold"” Refrigerator Co., The Fulflo: valve, pump. | 2850 N. Crawford Ave., Chicago, Ill. | Balsa Wood Co. Motoco: thermometer. ; ;
Niles, Mich. Fulflo Specialties Co., Blanchester, Ohio. | Illinois Automatic: domestic cabinet. | 158 Pioneer St., Brooklyn, N. Y. Moto Meter Gauge & Equipment Corp.
Dry-Sys: air conditioning, drying oven. Fyberoid: insulating paper. Illinois Refrigerator Sales Co. | Lectrik-Ice: electric refrigerator. 449 Hamilton St., Toledo, Ohio.
Drying Systems, Ine. Wilmington Fibre Specialty Co. | Morrison, Il. | Uniflow Mfg. Co. M-R-C: bearing. ;
1800 Foster Ave., Chicago, IIL. Wilmington, Del. | Indestructo: electric cord. | E. Lake Rd., Erie, Pa. Marlin-Rockwell Corp.
Dry Zero: insulation. National Electric Products Corp. | Leland: motor. Gurney Ball Bearing Lge ‘
Dry Zero Corp G 1110 Fulton Bldg., Pittsburgh, Pa. Leland Electric Co., The on Chandler St., Jamestown, N.
Merchandise Mart, Chicago, Ill. | Inloid: door strip. | 1501 Webster St., Dayton, Ohio. M & S: insulation.
Du-flex: ice cube tray. Garey: hardware. Inland Mfg. Co. ; | Leonard electric: electric refrigerator. Mitchell & Smith, “ bit
Inland Mfg. Co. Garden City Plating & Mfg. Co. Coleman Ave., Dayton, Ohio. Leonard Refrigerator Co. |} 9469 Copeland Ave., Detroit, Mich
Coleman Ave., Dayton, Ohio. 1430 S. Talman Ave., Chicago, II] Insulite: insulation. 14260 Plymouth Rd., Detroit, Mich. | Mueller: regulator, strainer
Du Pont: gasket material. General Electric: electric refrigerator, do-| Insulite Co, The | Lessenhop: insulated shipping container. Mueller Co., Decatur, Ill
Du Pont, E. I., de Nemours & Co mestic and commercial refrigerating systems. | 737 Conway Bldg., Chicago, III. | Lessenhop, G. F., & Sons. Mullins: cooling unit
Fairfield, Conn. General Electric Co. International: filter. | Lincoln, Nebr. Mullins Mfg. Co., Depot St., Salem, Ohio
Durabilt: ite cream cabinet. 530 Hanna Bldg., Cleveland, Ohio. International Filter Co. ; | Lewis Humitrol: humidity control. Multiflex: bellows. ; ; ms
Saha Ludwig Co., Ine. Gertner: bottle cooler. 59 E. Van Buren St., Chicago, Ill. | Lewis Air Conditioners, Inc. Bishop & Babcock Sales ( o., The
21 Bayard St., Sharon Hill, Pa Gertner Mfg. Co., The International: electric refrigerator, domestic | 829 Second Ave., S., Minneapolis, Minn 4901 Hamilton Ave., N. E
Durez: fibre products, hardware. 137 W. Second St., Cincinnati, Ohio. and commercial refrigerating systems. Lig-O-Nier: commercial cabinets. | Cleveland, Ohio.
; General Plastics, Inc. Gibson: electric refrigerator, domestic and International Oil Heating Co. Allied Store Utilities Co. | M-W: insulated shipping container
} Walck Rd., North Tonawanda, N. Y. commercial cabinets. | 3800 Park Ave., St. Louis, Mo. | Lig-O-Nier Refrigerator Division Montgomery-Washburn Co,
‘ Durkee-Atwood: belting. Gibson Refrigerator Co., Greenville, Mich, | International Freezer: ice cream freezer. | Ligonier, Ind. Livingston St., Saugerties, N. Y.
i Durkee-Atwood Co. Gilmer: belting. International Freezer Corp. . | Lincoln: electric refrigerator.
| 10 Wilder St., Minneapolis, Minn. Gilmer, L. H., Co. 300 Straight St., Paterson, N. J. Southern California Engineering Cv. N
Duro: insulating paper. Keystone and Cottman Sts. | 734 E. 12th St., Los Angeles, Calif.
Rogers Paper Mfg. Co. Philadelphia, Pa. J | Linoboard: insulation. N: al: ¢ ‘
Hartford Rd., South Manchester, Conn. Glacifer: ice cream cabinet. | Union Fibre Sales Co., Winona, Minn. | * posed Ay cecal Go.. tne
Duro Ware: utensil. Refrigerating Equipment Co. Jack Frost: refrigerating system. | Linofelt: insulation. | Philadel shia. ‘Pa . os
Bellaire Enamel Co., The Wilmington, Del. Jack Frost Refrigeration, Ltd. |, Union Fibre Sales Co., Winona, Minn. |. ional: : reign
Bellaire, Ohio. Glenn Dairy Icer: compressor, milk cooler. 347 Sorauren Ave., Toronto, Ont., Canada.| Lipman: refrigerating system, cooling unit. | * National Pi oS iandie Co.. The
Dutch Boy: pipe, valve, fittings. Dairy Refrigeration Co. | Jamison: cold storage door, refrigerator General Refrigeration Sales Co. | eee aa Diver Sts ow Haven. Conn
National Lead Co 811 S. 72nd St., Milwaukee, Wis. | front. | 627 Seventh St., Rockford, Il Netional: capper products .
111 Broadway, New York, N. Y Globelt: belting. Jamison Cold Storage Door Co. | Liquid: bottle cooler. : atiomal Meaes & Copper Co., The
Globe Rubber & Tire Co., Ine. Hagerstown, Md. | Liquid Carbonic Corp., The ry Ohio.
E Trenton, N. J. Jarrow: gasket. 3100 S. Kedzie Ave., Chicago, III. Nati ie pad os
Easy Out: ice tray. Gloekler: commercial cabinets. Jarrow Products Corp. | Liquidor: CO: conversion apparatus. a oes al pe a Products Corp
McCord Radiator & Mfg. Co. Gloekler, Bernard, Co. 143 W. Austin Ave., Chicago, Il. Dryice Corp. of America. 1110 Fulton Bldg Pittsburgh Pa
' 2587 E. Grand Blvd., Detroit, Mich. 1627 Penn Ave., Pittsburgh, Pa John Crane: metallic packing. | 652 Vanderbilt Ave., New York, N. Y eke: te enti ‘Cinat vnitic cooler
Ebco: water cooler, drinking fountain G & O: cooling unit. Crane Packing Co. | Liquifier: CO. conversion apparatus. 7 ‘chee "C “Mfe Co ‘
Ebinger, D. A., Sanitary Mfg. Co G & O Mfg. Co., The 1800 Cuyler Ave., Chicago, Ill | Carbo-Frost, Inc. sano Division St St. Louis, Mo
101 W. Town St., Columbus, Ohio 138 Winchester Ave., New Haven, Conn. Johnson: bearing, bushing. | 114 E. 25th St., New York, N. Y siene Peas ia Ast m pe ee
Economy: domestic cabinet. Grasselli: chemicals. Johnson Bronze Co. | Lorillard: commercial cabinets. : Mati Pe Electric Rcaenanthon Co
Dillingham Mfg. Co., Sheboygan, Wis Grasselli Chemical Co., Cleveland, Ohio | 500 S. Mill St., New Castle, Pa | Lorillard Refrigerator Co., The ionamhen Pa ,
Ehrlich: commercial cabinets. Grauman's: soda fountain, luncheonette Jewett: commercial cabinets. 85 Grand St., Kingston, N. Y Ne y silieie nage oaths cabins
Ehrlich, H., & Sons Mfg. Co Grauman, L., Soda Fountain Co., Inc Jewett Refrigerator Co., The Lusterlite: porcelain enamel. “ Dili ee ute. Co aiaatemrineds Wis
St. Joseph, Mo. 230 S. Los Angeles St., Los Angeles, Calif 2 Letchworth St., Buffalo, N. Y Chicago Vitreous Enamel Product Co me — pene ? nf eta Loan on sl i b
Electrolux: gas refrigerator Gravareo: lacquer, enamel, varnish. | Juruick: refrigerating system. 1407 S. 55th Court, Chicago, Il. engere electric refrigerator, domes *
Eiectrolux Refrigerator Sales, In Grand Rapids Varnish Corp. American Engineering Co Luzerne: display case door, ice cream cabi ~~ se phase
Evansville, Ind. 565 Godfrey Ave., S. W., 2420 Aramingo Ave., Philadelphia, Pa ; net lid. _ a os _— iaag NY
Elkins: commercial cabinets Grand Rapids, Mich. | Luzerne Rubber Co., The a anvil ee ote
Elkins Refrigerator & Fixture Co., The Grinnell Unit Coolers: cooling unit. K | Trenton, N. J “er Big mig refrigerator
5201 Denison Ave., Cleveland, Ohio. Grinnell Co., Ine. _ 670 Woedbridge Detrvit, Mich
Enduro: sheet steel 260 W. Exchange St., Providence, R. I Kalamazoo: commercial cabinets M Norma-Hoffmann: bearing
Republic Steel Corp., Youngstown, Ohio Gurney: bearing Kalamazoo Refrigerator Co fi Watina<tiommain Bearings Corp
Erco: service tool Marlin-Rockwell Corp 1908 Reed St., Kalamazoo, Mich M. A. C. C.: air conditioning equipment Hamilton Ave Stamford, Conn
peomenn, E., & Co Gurney Ball Bearing Division. Kandy-Kold: display case Maryland Air Conditioning Corp. N +h wana ‘onia’ eabinate
9399 Logan Blvd. Chicago, Ill 420 Chandler St., Jamestown, N. Y Quincy Show Case Works. The Race and McComas Sts., Baltimore, Md . Stice Gee — —
Esco: beverage milk coolers, ice maker, Gurney: electric refrigerator 127 Maine St., Quincy, Ill Markwell: gasket tacker. 400 Ww. Park Ave Waterloo, Towa
pump Gurney Refrigerator Co Karnak: asphalt ' Markwell Mfg. Co., Inc ieee He hoki caiiciaiahed
Esco Cabinet C Fond du Lac, Wis Lewis Asphalt Engineering Corp | 200 Hudson St., New York, N. Y Sostaaet Mahan Ltd alias
140 E. Market St., West Chester, Pa 30 Church St., New York, N. Y Marlo: compressor, cooling unit Heavwilla caine Sain iver. B. C
K-T Freezer ice cream freezer H Kason: hardware Marlo Electric Co., Inc Novo: g eolions engine
Thompson, Emery. Machine & Supply C Kason Hardware Corp 5241 Botanical Ave., St. Louis, Mo 7 Si nares ge Co Lar ng. Mich
271 Rider Ave New York, N. Y Halsey Taylor: drinking fountain 61 Navy St., Brooklyn, N. Y Marsh: gauge, value, cut-out No Sees =“. aS :
Fe. art , . . sail , Ln Novoid: insulation
Eureka: commercial cabinets Taylor, Halsey W Co., The Kay: electric refrigerator, water cooler Marsh, James P., & Co Cork Import Corp
Eureka Refrigerator Co Ltd Warren, Ohio Oklahoma Radio Mfg. Corp 2073 Southport Ave., Chicago, Il 345 W aaah St New York, N. ¥
p Owen Sound, Ont., Canada Hanco: valve, regulator 1644 E. 15th St., Tulsa, Okla Master: commercial cabinets ae wee
: : . : Nu Wood: insulation
Everdur: meta! Hanco Mfg. Co Keck: motor parts Northwest Fixture Co Sioa Conversion Co
; American Brass C Waterbury, Conn 2451 W. Harrison St., Chicago, Il Keck, C. B 124 N. 32nd St., Billings, Mont 960 N. Michigan Ave., Chica
' Ever domestic water coolet Harris: float 3898 Parkdale Rd., Cleveland Heights, O.| Master: motor ‘ ea : .
’ Evers Hardware Co., Denton, Tex Harris, Arthur, & Co Kelly: insulated truck body, shipping con-| Master Electric Co.. The
Excelsior: refrigerating system 210 N. Curtis St., Chicago, Il tainer | 100 Davis Ave., Dayton, Ohio O
} Carbondale Machine Co., Excelsior Diy Haven: refrigerating system, milk cooler Kelly Auto Body Co Mastercraft: refrigerator cover, harness
' Water St., South Norwalk, Conn Haven Mfg. Co Richmond and Harriet, Cincinnati, Ohio Bearse Mfg. Co Oberdorfer: pump
Extra Dry Esoto iphur dioxide 530 W. Lapham St., Milwaukee, Wis Kelvinator: electric refrigerator, domesti: 3815 Cortland St., Chicago, I] Oberdorfer. M. L.. Brass (
Virginia Smelting C Headley: asphalt and commercial refrigerating systems Mayflower: electric refrigerator Box 1125, Syracuse, N. Y
West Norfolk, V Headley Emulsified Products Co Kelvinator Corp Trupar Mfg Co Ofsco: commercial cabinets
F 1811 Franklin Trust Bldg 14250 Plymouth Rd., Detroit, Mich 140 Davis Ave., Dayton, Ohi Omaha Fixture & Supply C
Philadelphia, Pa Keokuk: electric refrigerator, domestic and | Mayson: valve needle, seat 1101 Douglas St., Omaha, Nebr
. (ap ee . ot Hecvo: switch commercial refrigerating systems Mayson Mfg. Co Ohmoid: fibre products
Fairmont Aluminum ¢ Fait WwW. \ Heinemann Electric Co Keokuk Refrigerating Co 1332 Horatio St., Detroit, Mich Wilmington Fibre Specialty C
sultle Ss: on ilk ‘ le ! Pennsylvania Ave. and Plum St Fourth and Des Moines Sts., Keokuk, Iowa. | McCord: condenser, cooling unit, gasket Wilmington, Del
Kaestner, E. A., ( Trenton, N. J. Kerotest: valve, fittings McCord Radiator & Mfg. Co O'Keefe & Merritt: electric refrigerator
16 N. Calvert St, Baltimore, Md Henglob: soda fountain, ice cream cabinet, Kerotest Mfg. Co. 2587 E. Grand Blvd., Detroit, Mich O'Keefe & Merritt Co
edders: condenser, cooling unit, valve, ice water cooler 2525 Liberty Ave., Pittsburgh, Pa McCray: commercial cabinets 3700 Mines Ave., Los Angeles, Calif
ibe tray : Loeber, Henry G., Co. we King: electric refrigerator McCray Refrigerator Sales Corp | Old Frosty: compressor
Fedders Mfg. ¢ . 507 Fifth Ave. New York, N. ¥ Modern Refrigeration Co Kendallville, Ind Self & Dalbey
7 Tonawanda St., Buftal N.Y Henry: valve, fittings 21 Florida Ave., Belleville, I1) M & E: electric refrigerator 1102 S. Western Ave.. Los Angeles, Calif
Fibrofelt: insulatior : Henry Valve Co King Kold: electric refrigerator Merchant & Evans Co. | Oreole: commercial cabinets
Union Fibre Sales Co., Winona, Mint 1001 N. Spaulding Ave., Chicago, Il Illinois Moulding Co. 2035 Washington Ave., Philadelphia, Pa. | Ottenheimer Bros., In
tring water cooler, filter Herrel: commercial cabinets 2411 W. 23rd St., Chicago, I! Mechanicold: soda fountain Fallsway & Hillen Sts., Baltimore, Md
Filtrine Mfg. Co., The Herrel, John, & Sons, Inc King Zero: valve, cvoling unit, control, tray Liquid Carbonic Corp., The Oxite: insulatior
Lexington Ave., Brooklyn, N. } 244 Gear St., Columbus, Ohio Morrison Mfg. Co. 3100 E. Kedzie Ave., Chicago, Il American ‘Hair & Felt Co
ix li-num insulation . Herrick: commercial cabinets 2649 Cybourn Ave., Chicago, I]! Melcher Air-Unit: air conditioner Mare papa Thane Mart. Chicagy, II!
Flax-li-num Insulating ¢ Herrick Refrigerator & Cold Storage Co.) Klondike: domestic cabinet Melche Co., The . cai “ifler
Hampden and Wabash, St. Paul, Mins 1019 Commercial St., Waterloo, Iowa Dillingham Mfg. Co 549 W. Washington Blvd., Chicago, Ill . rr rowed ifs "tan The
‘lexotray: 1 ube tra) Hill Dry-Cold: commercial cabinets Sheboygan, Wis Menge!l: cabinet frame parts 10325, Rac Rd., Cleveland, Ohi
Inland Mfg. C Hill, C. V., & Co., Ine Knox: domestic cabinet Mengel Co., Inc., The si rate ; ;
‘oleman Ave., Dayton. O 360 Pennington Ave., Trenton, N. J | Refrigerating Equipment Co Automotive Division.
xAstet conduit Hilger: cooling unit, air conditioner Wilmington, Del. Fourth and “G” Sts., Louisville, Ky P
Natior Electric Products Corp XL Refrigerating Co., Inc. Koch: commercial cabinets | Menlo: electric refrigerator . ‘
1110 Fulton Bldg., Pittsburgh, Pa 1834 W. 59th St., Chicago, Il | Koen Butchers’ Supply C | Holbrook Mfg. Co Se: Ses Se.
‘lintkote: asphalt Holbrook: electric refrigerator l4th, Gentry and Howell Sts 6917 McKinley Ave., Los Angeles, Calif Kohlenberger Engineering apg
. . — . . 7 ae . : 05 S. Spadra St., Fullerton, Calif
Flintkote C Phe Holbrook Mfg. Co. | North Kansas City, Mo. | Mercoid: thermostat, control switch | wit
100 E. 42nd St.. New York, N. Y 6917 McKinley Ave., Los Angeles, Calif. | Kohleco brine tank, agitator, cooling room Mercoid Corp., The Palmer pump ;
ntlock: condenser Honor-Bilt: insulated truck body | door. 4201 Belmont Ave., Chicago, II! Palmer Electric Cu
ntlock Corp Heinig, Bernhard Co. Kohlenberger Engineering Corp Metal-Bilt liquid receiver, boiler shell 1258 Park Place, Detroit, Mich
1 Jefferso MW Detroit, M 1464 Webster Ave... Chicago, Ill 805 S. Spadra St. Fullerton, Calif stampings | (Concluded on Page 15, Column 1)

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ELECTRIC REFRIGERATION NEWS, OCTOBER 28, 1931

(Concluded from Page 14, Column 5)

Palmer: thermometer.

Palmer Co., The
26 Clay St., Cincinnati, Ohio.

‘sragon: water cooler fittings, valve.

Central Brass Mfg. Co., The
2950 E. 55th St., Cleveland, Ohio.
‘sreolite: rustproofing compound.
Parker Rust Proof Co.

177 E. Milwaukee Ave., Detroit, Mich.
-srco Powder: rustproofing compound.
Parker Rust Proof Co.
°177 E. Milwaukee Ave., Detroit, Mich.
Paris: domestic, commercial cabinets.

Sanderson-Harold Co., Ltd.

Paris, Ont., Canada.

Parker: refrigerating system.

Parker, H. C., Ltd.

2600 Santa Fe Ave., Los Angeles, Calif.
Peerless: refrigerating system, control.

Peerless Ice Machine Co.

515 W. 35th St., Chicago, Ill.

Pemco: porcelain enamel.

Porcelain Enamel and Mfg. Co., The

5601 Eastern Ave., Baltimore, Md.
Penn: switch, control.

Penn Electric Switch Co.

2000 E. Walnut St., Des Moines, Iowa.
Percival: commercial cabinets.

Percival, C. L., Co., Des Moines, Iowa.
Perfection: water, beverage coolers. |

Perfection Cooler Co., Michigan City, Ind.
Phenolite: fibre products.

National Vulcanized Fibre Co.

|

i

Maryland Ave. and Beech St.

Wilmington, Del.
Pioneer: commercial cabinets.

Milbourn Mfg. Co.

1107 Center St., Lansing, Mich.
P. K.: insulated truck body.
Proctor Keefe Body Corp.

7741 Dix Ave., Detroit, Mich.

Polar: refrigerator dish.

Polar Ware Co.

Lake Shore Rd., Sheboygan, Wis.
Polar Brand: quick freezing system.

Polar Products, Inc.

1504 William-Oliver Bldg., Atlanta,
Polar Chill: insulated shipping container.

Forest Wadding Co., Inc.

185 Devonshire St., Boston, Mass.
Polar Wave: compressor.

Bedell Engineering Co.

2869 W. Pico St., Los Angeles, Calif. |
Porceliron: enameled sheets and tanks. |

Ga.

Ingram-Richardson Mfg. Co.
Beaver Falls, Pa.
Puro: water, beverage coolers.
Puro Filter Corp. of America.
140 Lafayette St., New York, N. Y.
Purolizer: air purifier.
Radio Sight and Sound Corp.
Refrigerator Accessory Division.

230 N. Michigan Ave., Chicago, III.
Pyrex: refrigerator dish. |
Corning Glass Works, Corning, N. Y

Q

Quick Freeze: control.
Penn Electric Switch Co.
E. 20th and Walnut Sts., Des Moines, lowa.
Quickube: ice cube tray. |
Inland Mfg. Co. |
Coleman Ave., Dayton, Ohio.
Quiet Cold: electric refrigerator.
Trupar Mfg. Co.

140 Davis Ave., Dayton, Ohio.

R

Radiante: soda fountain. |
Weber Showcase & Fixture Co., Inc.
5700 Avalon Blvd., Los Angeles, Calif.
tadicold: cooling unit.

Cleveland Evaporator Co., The

6400 Breakwater Ave., Cleveland,
Raiche: ice cream freezer.

Raiche Mfg. Co.

1631 Cordova St., Los Angeles, Calif.

Ranco: control.

Automatic Reclosing Circuit Breaker

1304 Indianola Ave., Columbus, Ohio.
Raulang: insulated truck body.

Baker Raulang Co.

W. 80th St., Cleveland, Ohio.

R & B: insulated truck body, shipping con- |

tainer, ice cream cabinet.
Robbins & Burke, Inc.

20 Green St., Cambridge, Mass.

Reading: water cooler.

Reading Foundry & Supply Co.
522 Chestnut St., Reading, Pa

Re-cirk-it: circuit breaker.
Heinemann Electric Co.
Pennsylvania Ave. and Plum St
Trenton, N. J.
‘eco: milk cooler.
Domestic Utilities
Garrison Blvd. at
Baltimore, Md.

milk cooler.
Refrigeration Corp
Garrison Blvd. at
Baltimore, Md
ed Cross: soda fountain
Bishop & Babcock Sales Co
1901 Hamilton Ave., N. E
Cleveland, Ohio

‘ed Top: insulation
United States Gypsum Co
300 W. Adams St., Chicago
‘eliable: insulation

Stevenson Co
LaSalle St Ill

refrigerating system, cooling unit

|
Ohio

Co.

Western Md

Rwy

of
Western

Maryland
Md

Rwy

Ill

Luse
228 N

Reliance

Chicago,

iive
Reliance Machine Co

Ill

Refrigerating
3401 N. Kedzie Ave., Chicago,
Rempe: cooling unit
Rempe Co
340 N. Sacramento Blvd., Chicago
Revere: copper, brass products
Revere Copper & Brass, Inc
230 Park Ave., New York, N. Y

Tl)

Rex: domestic cabinet
Rex Mfg. Co., Inc
Connersville, Ind

R & H: chemicals
Roessler & Hasslacher Chemical Co., Ini
Buffalo Ave. and Chemical Rd
Niagara Falls, N. Y.

Rhinelander: domestic cabinet
Rhinelander Refrigerator Co
Rhinelander, Wis

Rice: electric refrigerator, domestic and

mmercial refrigerating systems

Rice Electric Refrigeration, In

36 Flatbush Ave., Brooklyn, N. Y
Rice: refrigerant dryer, filter.

Rice, C. E., Co.

329 Dwight St., Springfield, Mass.
R & M: motor.

Robbins & Meyers, Inc.,
Rock Cork: insulation.
New

Springfield, Ohio

292 Madison Ave

York, N.Y

| Spauldite:

| Steeltubes:

| Sterling

Manville, Johns, Sales Corp.
Rodgers: commercial cabinets.
Rodgers, Fay, Refrigerator Works,
Memphis, Tenn.
Rome-Turney: condenser, cooling unit, tub-

Ine.

ing.

Rome-Turney Radiator Co., Rome, N. Y.
Rubberware: insulation, ice cream cabinet |
parts.

Aetna Rubber Co., The

4710 State Rd., Ashtabula, Ohio.
Russ: soda fountain.

Russ Mfg. Co.

5700 Walworth Ave., Cleveland, Ohio.

S

Sanitary: electric refrigerator.

Sanitary Refrigerator Co.

Fond du Lac, Wis.
Sanitice: electric refrigerator.

Sanitice Corp., The

60 E. 42nd St., New York, N. Y.
Savage Mercury: ice cream cabinet.

Savage Arms Corp., Utica, N. Y.
Schurtz Systems: gas absorption systems.

Schurtz System Mfg. Co.

2127 Washington St., Kansas City,
Scovill: forgings, tubing.

Scovill Mfg. Co.

99 Mill St., Waterbury, Conn.

Mo.

| Sealtite: rubber strip.

Ludwig Saha Co., Inc.
21 Bayard St., Sharon, Hill, Pa.

| Seeger: domestic and commercial cabinets.

Seeger Refrigerator Co.

Arcade and Wells Sts.,
Seibel: cooling unit.

Seibel Co.

43rd and Main Sts., Kansas City, Mo.
Servel: electric refrigerator, domestic
commercial refrigerating systems.

Servel Sales, Inc., Evansville, Ind.
Sherer: commercial cabinets.

Sherer-Gillett Co., Marshall,
Sieber: hardware.

Arcade Mfg. Co., Freeport,
Siebert: insulated truck body.
Shop of Siebert, Inc., The.
614 Southard Ave., Toledo, O.

Sinclair: lubricant.
Sinclair Refining Co.
45 Nassau St., New York, N. Y.

St. Paul, Minn.

and

Mich.

Ill.

| SMP: domestic cabinet, display case.

General Steel Wares, Ltd.
199 River St., Toronto, Ont., Canada.

| Spaulding: fibre products.

Spaulding Fibre Co., Inc.
Tonawanda, N. Y.
fibre products.

Spaulding Fibre Co., Inc.

Tonawanda, N. Y.
Spencer-Smith: piston.

Spencer-Smith Machine Co., Howell, Mich.
Spraco: cooling system.

Spraco, Inc.

114 Central
Spray Cold:

Somerville, Mass.
cabinets.

St.,
commercial

St. Louis Butchers Supply Co.

1545 N. 15th St., St. Louis, Mo.
Square D: switch, relay, starter.

Square D Co.

6060 Rivard St., Detroit, Mich.
Standard: commercial cabinets.

Standard Refrigerator Co., Inc.

2539 Germantown Ave., Philadelphia, Pa.
| Standard: electric refrigerator, domestic

cabinet.
Standard Refrigerator Co.
110 S. Brook St., Fond du
Stark: pump.

Stark Pump & Stoker,
135 W. Six Mile Rd.,
Starr Freeze: electric refrigerator.
Starr Co., the, Richmond, Ind.
Steel-Craft: domestic, commercial

Steel-Craft Mfg. Co.

4617 Arthington St., Chicago, Ill
conduit.
Inc.

Lac, Wis.

Inc,

Detroit, Mich

cabinets

Steel & Tubes,

224 E. 131st St., Cleveland, Ohio
Stellite: valve needle.

Mayson Mfg. Co.

4332 Horatio St., Detroit, Mich

commercial cabinets.
Minneapolis Show Case & Fixture Co
197 E. Island Ave., Minneapolis, Minn
Stevenson: cooling room door, refrigerator

| front.

Jamison Cold Storage Door Co
Hagerstown, Md.

Stewartice: refrigerating system.

Stewart Ice Machine Co

1046 E. 22nd St., Los Angeles, Calif
Stonewall: waterproofing material

Cork Import Corp

345 W. 40th St., New York, N. Y
Stover: brine receiver tanks, oil separator

Stover Steel Tank & Mfg. Co

107 S. Hancock Ave., Freeport, Ill
Streamline: valve, fittings, bearings, bush
ings, tubing, forgings

Mueller Brass Co

Lapeer Ave., Port Huron, Mich
Sturtevant: refrigerating system

Sturtevant, B. F., Co., Hyde Park, Mass
Sub-Zero Ice: solid CO

Carbonic Products Corp

233 Broadway, New York, N. Y
Suniso: lubricant

Sun Oil Co

1608 Walnut St., Philadelphia Pa
Super-Bilt: commercial cabinets

Commercial Refrigerator Mfg. Co., Ltd

1020 E. 59th St., Los Angeles, Calif
Super-Cold: commercial cabinets

Commercial Refrigerator Mfg. C Ltd

1020 E. 59th St., Los Angeles, Calif
Super Ice Man: electric refrigerator

Super Oil Heator Sales Co

Hartford, Conn
Super

613 Connecticut Blvd., E

Galvannealed, Superior

Superior

Metal, Superior Long Ternes, Superior Gal
vanized, Superior Black: sheet steel
Superior Sheet Steel Co., The
Division of Continental Steel Corp
Canton, Ohio.
Superior: tubing
Penn Brass and Copper Co
1120 W. 18th St., Erie, Pa
SureCold electric refrigerator domestu
and commercial refrigerating systems
Warner Steel Products Co., The
624 King St., Ottawa, Kan
S. and V. Products: ice cream cabinet parts
Sheip & Vandegrift, Inc
812 N. Lawrence St., Philadelphia, Pa
Sylphon: bellows, control
Fulton Sylphon Co., The

P. O. Box 796, Knoxville, Tenn
Tasco stampings

Akron-Selle Co., The

High and Chestnut Sts., Akron, Ohio
Taylor: ice cream freezer

Taylor Freezer Corp... Beloit, Wi

Taylor: temperature instrument.

Taylor Instrument Companies.

95 Ames St., Rochester, N. Y.
Temco: domestic cabinet.

Tennessee Enamel Mfg. Co.

Park Ave. and Railroad, Nashville,
Temlok: insulation.

Armstrong Cork & Insulation Co.

917 Concord St., Lancaster, Pa.
Temprite: water, beverage cooler.

Liquid Cooler Corp.

Tenn.

6527 Russell St., Detroit, Mich.
Temptrol: expansion valve.

Kulair Corp.

1428 S. Penn Square, Philadelphia, Pa. |
Tem-Tite: insulated container.

Brown Package Co., The

176 Spruce St., Winchendon, Mass.
Temite: insulation.

Insulite Co., The |

737 Conway Bldg., Chicago, II.
Therm-a-Carrier: insulated shipping con-

tainer.

Iowa Can Co., 14 S. Water St., Keokuk, Ia.
Thermal Unit: cooling unit.

Thermal Units Mfg. Co.

Pershing Rd. and Loomis St., Chicago, Il.
Therm-Mat: insulation.

Air-O-Cel, Inc.

10-216 General Motors Bldg., Detroit, Mich.

Thermolectric: control.
Bishop & Babcock Sales Co., The

4901 Hamilton Ave., N. E.
Cleveland, Ohio.
Thesco: commercial cabinets.

Schmidt, The C., Co.

John and Livingston Sts., Cincinnati, Ohio. |

Thor-O-Bilt: display case.
Amesbury-Brass & Foundry Co.
Amesbury, Mass.

Thrifty Food Saver: refrigerator dish.
Federal Enameling & Stamping Co.
Pittsburgh, Pa.

Time-O-Stat: control.
Minneapolis-Honeywell
2747 Fourth Ave., S.,

Tirex: electric cord.
Simplex Wire & Cable Co.

Sidney St., Cambridge, Mass.

Tobin Bronze: metal.

American Brass Co., Waterbury, Conn.

Regulator Co.
Minneapolis, Minn.

onean: iron sheet. |

Republic Steel Corp., Youngstown, Ohio. |
Torfoleum: insulation.

Torfoleum Corp.

3104 Chrysler Bldg., New York, N. Y. |
| Trenton: insulated truck body, ice cream
cabinet.

Fitz Gibbon & Crisp, Ine }

Trenton, N. J |
| Tripl-Kure: gasket material |

Plymouth Rubber Co., In

Revere St., Canton, Mass.

Triumph: refrigerating system. }

Triumph Ice Machine Co., The

110 E. 70th St., Cincinnati, Ohio |
Trukold: electric refrigerator

Montgomery Ward & Co.

Chicago Ave. at River, Chicago, Ill.
Truscon: stampings.

Truscon Steel Co., Youngstown, Ohio
| Truscon: enamel, lacquer, paint.

Truscon Laboratories, The

Caniff & G. T. R. R., Detroit, Mich.
Tuttle's: porcelain cement and enamel. |

Tuttle's Tite-On Cement Co. |

Ravenswood Ave., Chicago, Il. |
water, beverage coolers

4507
20th Century

Cordley & Hayes

145 Hudson St., New York, N. Y.
| Tycos: temperature instrument.

Taylor Instrument Companies

95 Ames St., Rochester, N. Y
Unicool: room cooler

Betz Unit Air Cooler Co

6 W. Ninth St., Kansas City, Mo
U-K: aerator, pump.

UhImann Mfg. Co.

Rising Sun Ave. at Bristol St

Philadelphia, Pa.
Unilets: conduit fittings

Appleton Electric Co
1701 Wellington Ave., Chicago, Il]
United's: insulation
United Cork Companies
Grand Ave., Lyndhurst, N. J
United: shelving
United Steel & Wire Co
Zattle Creek, Mich
United: tubing, solder
United Wire & Supply Corp
Providence, R
Universal: ice cream freezer and cabinet
Universal Freezer Corp
1115 Penn Ave Pittsburgh, Pa
Universal Cooler: electric refrigerator, do
mestic nd commercial refrigerating systems
Univer | Cooler Corp
1214 18th St., Detroit, Mich |
I S Enameled defrosting pat water
cooler
United State Stamping ¢
Moundsvill W. V
I S. Miner Wool: insulatior
United State Mineral W Co
2 M ! Ave New York N y
Val riu li t 1? } t I er
ice cream cabinet
Valerius Corp., Jefferson, Wi
Vegetable Freshner refrigerator dist
Federal Enameling & Stamping C
Pittsburgh, P
Vellumoid gasket
Vellumoid Cr The j
54 Rockdale St., Wot ter, Ma
Victor milk cooler j
Victor Products Corp Hagerstow! Md
Viking: commercial cabinets
Viking Refrigerators, In¢
7500 Independence Rd., Kansas City, Mo. |
Vilter: refrigerating system
Vilter Mfg. Co., The |
2217 S. First St., Milwaukee, Wi |
Vitali belting, rubber product |
Continental Rubber Works
19th and Liberty Sts., Erie, Pa }
Vogt compressor cooling unit valve, |
fittings
Vogt, Henry, Machine Co
10th and Ormsby Sts., Louisville, K;
Vuleo: rubber products
Vulcanized Rubber Co., The
251 Fourth Ave New York, y
Vul-Cot: fibre products |
National Vulcanized Fibre Co |
Maryland Ave. at Beech Bt
Wilmington, Del |
W |
Wagner motor
’ ‘ I tric Corp
64 Plyr } A J+ T M
aS - Wns “JE =e ig a si

Ward: domestic and commercial cabinets,
cooling room door.

Ward Refrigerator & Mfg. Co.

6501 S. Alameda St., Los Angeles, Calif.
Ward: ice cream cabinet.

Ward, H. H., Co.

Fourth and Engle Sts., Chester, Pa.
Warner: valve, cooling unit.

Warner, Douglas K., Watkins Glen, N. Y.
Warren: commercial cabinets.

Warren Co., Inc., The

905 Fair St., S. E., Atlanta, Ga.
Warwick: ice cream cabinet, beverage cvool-
er, insulated truck body, insulated container.

Warwick, A. E., Co.

14 Franklin St., Stoneham,
Wayne: electric refrigerator.

Apex Electrical Mfg. Co.

Mass.

1067 E. 152nd St., Cleveland, Ohio.
Weathermaker: air conditioner.

Carrier-Lyle Corp.

850 Frelinghuysen Ave., Newark, N.
Weatherhead: fittings, valve.

Weatherhead Co., The

632 Frankfort Ave., Cleveland, Ohio.

J.

Weir: electric refrigerator.

Weir, Wheelock Co., Inc.

56 Warren St., New York, N. Y.
Welsbach: electric refrigerator.

Welsbach Co., Gloucester City, N. J.
Westco: pump.

Westco Pump Corp.

Front and Gaines Sts., Davenport, Iowa.
Westinghouse: electric refrigerator, water

cooler.

Westinghouse Electric & Mfg. Co.
200 E. Fifth St., Mansfield, Ohio.
White Mountain: electric refrigerator.

Maine Mfg. Co., The
46 Bridge St., Nashua, N. H.
Wilmington Fibre: fibre products.

Wilmington Fibre Specialty Co.
Wilmington, Del.
Wolfe: refrigerating system, ice cream
freezer.

Wolfe Engineering & Sales Corp.
1136 Market St., Harrisburg, Pa.

| Wolverine: cooling unit, tubing.

Wolverine Tube Co.

1411 Central Ave., Detroit, Mich.

| P
Worthington: compressor.

Worthington Pump and Machinery Corp.

Harrison, N.
XL: refrigerating system.
XL Refrigerating Co., Inc.
1832 W. 59th St., Chicago, III.
| Yankee: insulated truck body.

Yankee Motor Bodies Corp.

1224 E. Ninth St., Los Angeles, Calif.
York: refrigerating system, air conditioner.

York Ice Machinery Corp., York, Pa.
Yorkco: cooling room door.

York Ice Machinery Co., York, Pa.

Young: condenser.

Young Radiator Co.

709 Mead St., Racine, Wis.

Yukon (Benedict): electric refrigerator.
Benedict & Co., Ltd.
1525 W. Seventh St., Los Angeles, Calif.

Z

Z-Process: quick-freezing system.
Engineering & Trading Corp.

136 Liberty St., New York, N. Y.

Zero: insulated truck body.
Grothe, John J., Corp.
2ist St. and Godfrey Ave.
North Philadelphia, Pa.

Zeromatic: display case, ice cream cabinet.
Grand Rapids Store Equipment Corp.
1545 Madison Ave., Grand Rapids, Mich.

ZerOviz: commercial cabinets.

Grand Rapids Cabinet Co
1420 Alabama Ave., N. W.
Grand Rapids, Mich.

Zerozone

Zerozone Corp

electric refrigerator, bottle cooler.

THE CONDENSER

ADVERTISING RATE fifty cents
per line (this column only).

SPECIAL RATE if paid in ad-
vance — Positions Wanted — fifty

words or less, one insertion $2.00,
additional words four cents each.
Three insertions $5.00, additional
words ten cents each. All other

classifications—fifty words or less,

one insertion $3.00, additional
words six cents each. Three in-
sertions $8.00, additional words

sixteen cents each.

___FORESIONS AVATLABLE

WANTED: Capable and experienced man
to build up sales in commercial refrigeration
department of large company. Department
| includes store fixtures and commercial re-
| frigeration. Must have good _ references.
Box 3738.

__ POSITIONS WANTED

WANTED: Position by experienced refrig-
eration man. Fifteen years with ammonia,
carbon dioxide and methyl chloride. Thor-
oughly familiar with every detail, from esti-
mating to servicing, including drafting and
accounting. Thirty-four years of age, mar-
ried, dependable, available immediately and
willing to locate in any territory for reason-
able salary. References furnished. Box 380.

EQUIPMENT FOR SALE

BRAND NEW
One Model C-20

EQUIPMENT FOR SALE
IN ORIGINAL CRATE.
Despatch Electric Oven, $100. One CENCO
No. 11008 MEGAVAC Pump, $120. One
TYCOS No. 22960 Recording Pressure and
| Vacuum Gauge, $40. Above equipment in
size and range adopted to SO: refrigeration
| where quality and service is the keynote.
| For particulars write Modern Appliance &
Supply Co., Inc., 4300 Washington Ave., New
Orleans, La.

MISCELLANEOUS

WANTED—Responsible manufacturer, who
must have equipment suitable for produc-
| tion of small condensing units and willing
to consider proposal to build them for the
trade. New units are up-to-date, silent and

efficient. Superior to anything now avail-
able to assemblers, they will sell in com-
petition to conventional belt-driven types
Address Box 377, Electric Refrigeration
News.

{

Refrigeration Sales
Manager

We need, at once, a sales manager of
|] extensive refrigeration experience and
acquaintance the Man
selected must have big personal fol-
to
national sales organization within 60

in industry.

lowing and be able establish a

days. Product is refrigeration special-
ty selling to retail stores. Position
offered by a $10,000,000 concern, estab-
lished 1889. \t-

tractive salary and unlimited oppor-

Location, Chicago.

tunity. Write at once giving age, ex-

perience and full details.
Address Box No. 379

Electric Refrigeration News

939 E. 95th St., Chicago, Il
BUYER’S GUIDE
.
Manufacturers Specializing in Service
to the Refrigeration Industry
«
SPECIAL ADVERTISING RATE (this column only)— $12.00 per space

Minimum contract

13 inse

rtions in consecutive issues

STOCK PARTS

-- Speed Up New Model Production

pense. eliminate profitless small opera-
tions, stop delays.
to meet your production schedules. Send
us your specifications for quotation on
stock or special designs

HOOSIER

LAMP & STAMPING CO., EVANSVILLE,IND.

LOWER COSTS

Hoosier Stock Parts save retooling ex-

We ship from stock

is offered to advertisers.

before industry buyers. Special
7 2 I

details.

550 Maccabees Bldg.

New Offer to Advertisers

Under the Buyer's Guide heading on this page, a new service
Through regular advertising on thi-
page, you will keep your name and your products constantly

.
ELECTRIC REFRIGERATION NEWS

rates are applicable. Write for

° . Detroit, Mich.

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