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Full text of "Air Conditioning, Heating & Refrigeration News 1932-12-07: Vol 7 Iss 14"

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(Concluded from Pause 1, Column 1) 
with A. R. Stevenson, Jr., vice presi- 
dent of the society, acting as chairman. 

Topic for session No. 2 will be 
“Thermal Problems.” Speakers and 
their subjects follow: 

“Ebullition of Refrigerants,” L. A. 
Philipp, head of research division, Kel- 
vinator Corp., Detroit. 

“Film Coefficients of Boiling Liquids,” 
Dr. Cryder, Pennsylvania State College. 

“Absorption of Heat from Solar Radia- 
tion as Affected by Types of Surface in 
a Structure,” Profs. F. G. Hechler and 
E. R. Queer, Pennsylvania State College. 

The evening will be open. 

Thursday, Dec. 8 
Morning session opens at 10 a. m., 
with H. Harrison, chairman of research 
committee, in charge. 
The session will be given over to stu- 

dent research papers, although the 
definite program has not been an- 

Afternoon session will open at 2 p. m., 
with A. W. Oakley, society vice presi- 
dent, acting as chairman. 

“Refrigerating Plants” will be the 

Midget Refrigerated Freight Car 

Small refrigerated freight car designed by North 

American Car Co. 

to meet motor truck competition. 


general topic for discussion. 
and subjects follow: 

“Cold Storage and Warehouse Refrig- | 
eration,” W. E. Zeiber and J. C. Con-| 
sley, York Ice Machinery Corp., York, | 

“Bearing Characteristic Curves For | 
Fluid Film Lubricated Journal Bear- 
ings,” L. J. Bradford and C. C. Daven- 
port, Pennsylvania State College. 

“New Equipment in Solidification of 
COs,” J. C. Goosmann, Dry Ice Corp. of 
America, New York City. 

“COs Cycles and the Power Require- 
ments in Production of the Solid,” A. B. 
Stickney, Fred Ophuls and Associates, 
New York City. 

A stag dinner will be held at 7 p. m.| 

Friday, Dec. 9 

Glenn Muffly will be in charge of the | 
last session, which will treat the “Com- | 
mercial-Domestic Field.” 

Following is the program: 

“The Truck Refrigeration Problem,” 
P. T. Sealey, Reid Ice Cream Corp., 

“Production Layout of floneve Sine | 
ing Plant,” H. J. Gerlach, General Elec- 
tric Co., Erie, Pa. 

Inspection tours will start at 2 p. m. 


a as | 

(Concluded from Page 1, Column 5) 
equivalent to the hourly heat require- 
ments for about 400 average sized homes 
during the winter season, according a 




Carrier engineers. 

The moisture removed from the air by 
dehumidifiers in hot weather would 
make 700 gals. of water an hour. In 
the actual operation of the system, 
300,000 gals. of water an hour are re- 

The air-conditioning system will de- 
liver approximately 400,000 cu. ft. 
conditioned air per minute to maintain | 
an average temperature of 70° F. in 
winter, and a maximum of 85° F. 
tween 40 per cent in the winter and a 
maximum of 50 per cent in the summer. 

Each of the 27 broadcasting studios 
will be operated on an individual sys- 
tem, separately controlled for tempera- 
ture. All changes in the number of per- 
sons in the studios and all variations in 
illumination will be compensated for 
immediately by automatic devices keyed 
to that particular studios. 

The public will be able to view the 
main distributing floor for the air-con- 
ditioning system. This floor will be lo- 
cated above the broadcasting studios. It 
will contain practically all the mechani 
cally operated fans, motors, and de 

While the system is 
automatic, it will be 
supervision of one 

almost entirely 
under the constant 

100% DRY, 

Dehydrated and Sealed or < n End; 

A.S.T.M. Specification B68-30T. 
1491 Central 

Sales Offices 



|the manufacturer, 

| rail rates, Mr. 

of | ship of Dr. 

in prior 
Humidity is to be varied be-|Standards Association for adoption as 



‘Small Refrigerator 

Car Designed By 

North American 

(Concluded fem Page 1, Column 1) 
new midget car. The car, according to 
will be of special 
value to railway companies provided the 
Interstate Commerce Commission lowers 
the present carload tonnage minimum 
for which shippers are charged at car- 
load rates. 

Under the present rulings, shippers of 
|perishables must ship a minimum load 
|of 21,000 lbs. to obtain carload rates. 
Charges for smaller loads are made at 
|l.c.l. (less than carload) rates. 

This car, 
quired for carload rates is reduced, will | 
be well suited as a produce carrier for 
shippers who do not have more than 
10,000-lb. shipments to make at one time, 
and who are using motor trucks at — 
j}ent, to avoid payment of the high l.c.1 
Brigham states. 

Car’s length over striking castings is 

|22 ft., 1 in. Its inside length between 
end linings is 19 ft., 10% in. Inside 
width is 8 ft., 4 in., while its inside | 

~e? from floor to ceiling is 7 ft., 2% 
Height from rails to the car’s 

adele board is 12 ft., 10% in. 



NEW YORK CITY—A proposed dic- 
tionary of electrical engineering terms, 
| representing the results of over three 
| years’ work by a committee of 120 scien- 

tists and engineers under the chairman- | 

A. E. Kennelly of Harvard 
| university, has just been published in 
| pamphlet form for review and criticism 
to its submittal to the American 

an American standard. 

The report, prepared under the direc- 
tion of the American Institute of Elec- 
trical Engineers, is a document of 208 

| pages listing over 3,400 definitions rang- 
jing from the fundamental definitions on 
which the science of electricity is based 

to definitions for practical applications, 
such as those for control equipment, 
generation, transmission, distribution, 
welding electrobiology, and_ electro- 

This first nation-wide effort to elimi- 
nate the confusion resulting from con- 
flicting electrical definitions used in dif- 
ferent engineering text books, and by 
different technologists and teachers of 
engineering, enlisted the support of all 
professional, industrial, and educational 
groups concerned. 


Plain Bright or Tin Plated: 
Delivery from Stock. 

Detroit, Michigan 

in 29 Cities 






Descriptive literature gladly sent upon request 






Trumbull, Lincoln, Marquette & Viaduct 



if the tonnage minimum re- | 



(Concluded from Page 1, Column 2) 
operates under a fluctuating load de- 
mands an air conditioner that will give 
constant efficiency at varying points 
rather than single-point efficiency. 

The first steam ejector water cooler 
was developed in 1900, according to the 
speaker. However, it was not found use- 
ful until 1929, in which year several 
laboratory and road tests were made of 
railroad cars, and the unit found prac- 
tical. Finally, in 1931, a number of in- 
|stallations were made in railway cars, 
and since then, a few steam-ejector sys- 
|tems have gone into commercial condi- 
tioning service. 

Can Be Built in Larger Sizes 

While no unit of this type has yet 
| been built with a capacity over 50 tons, 
Waterfill is of the opinion that this is 
-| far from being the top size in which a 
| steam- ejector water cooler will be effi- 
| cient. 
| Water starts its cycle in a heavy flash 
type evaporator, at the bottom of which 
is a separate tank to collect and accum- 
ulate water. The vapor goes from the 
| flash type evaporator past a compressor, 

where, by means of a high velocity 
steam jet, it is carried into the con- 
denser. The system, Waterfill pointed 

out, is parallel to that of a refrigerat- 
ing cycle, with the water as the refrig- 
erant, and the steam the energy that 
forces the refrigerant into the compres- 

Pressures inside the steam-ejector 
water cooler type of unit are all below 
atmospheric. For example, if the eva- 
porator maintains a temperature of 50° 
| F., the pressure will be .3 in. of mercury 

Water Consumption 

The quantity of water used is deter- 
mined by the heat balance, Waterfill ex- 
plained. For an effect of 100 tons of 
|refrigerating power, at 480 gals. per 

minute, it is necessary to evaporate 2.4 
gals. of water, which gives a 5° cooling 


When the temperature outside the 
condenser is 85°, Waterfill said, a tem- 
perature of 100° is maintained inside the 
condenser, under a pressure of 2 in. of 
mercury absolute. 

Mr. Munder, who is an engineer with 
the Carrier-York Corp., opened his talk 
with the announcement that the term 
“air conditioning” is very often misused 
It means, he quoted Willis Carrier, “the 
control of atmospheric conditions in an 
enclosure with regard to humidity, tem- 
perature, and cleanliness.” 

Many so-called air conditioners do 
| only one or two of these three functions, 
Munder said, and make the problem of 
selling air conditioning to the public 
more difficult. 

| Advocates Unit Type 

The speaker advocates the unit 
|}of air conditioner. The central system 
| has not been, and will not be discarded, 
the speaker said, but has not the varied 
uses of the unit type. A unit, he defined, 
}is a self-contained apparatus, similar to 

a central station, but having more ac- 
curate control, and giving humidifica- 
| tion, heating, cooling, and air washing. 

The present line of units put out by 

his company come in either horizontal 
or vertical types, Munder said, to fit 

space requirements, and all require elec- 
tric, steam, and water connections to 
function. Water sprays take out dust in 
}a typical unit, and air cooling is sup- 
plied through a coil connected to an out- 
| Side refrigerating agent. According to 
the speaker, all units are not self ccn- 
tained, in that they need a separate 
| refrigerator. 

| With the present low cost of artificial 
|ice, Munder said that the 
| form of providing chill to air condition- 
ers would spread considerably. While 
the operating cost of this type of unit 
is slightly higher than an electric ty pe, | 
the initial cost is very much lower. 

ice-melting | 

type | 


Los Angeles A.S.R.E. Hears Discussion 

Of Refrigeration Thermometers 

(Concluded from Page 1, Column 4) 

vapor condenses forming a high vacuum 
which sucks the thermometer full of 
mercury to the desired point. When the 
top is sealed the instrument is ready to 
be calibrated, according to Mr. Balder- 

“In calibrating a thermometer, it must 
first be pointed, that is checked with a 
standard instrument at certain definite 
points on the scale, usually four in the 
case of good thermometers. These points 
are marked and the tube is covered with 
wax. The space between points is 
divided into the proper number of de- 
grees and the lines and figures cut 
through the wax. By dipping the tube in 
an etching solution only the marks are 
cut into the tube. The wax is next re- 
moved and the scale is ready for the 
application of pigment,” he said. 

The selection of pigment is often a 
difficult one because of the requirement 
that the pigment must be insoluble. 

“From the standpoint of expansion 
and contraction, thermometer glass acts 
very much like steel, and it must be 
heat treated properly in order to work 
well in finished thermometers. Due to 
the expansion problems 
are usually calibrated at a very definite 
immersion. If calibrated for total im- 
mersion, which is common practice, the 
thermometer, to read correctly 
be immersed in the liquid up to the top 
of the mercury column,” he pointed out. 

“I’ve been asked to touch upon errors 
in reading thermometers. Practically all 
such errors are caused by paralax and 

Book Review 

“1932 GUIDE OF THE A.S.H.V.E.” 

son Ave., New York City. Pages: 
940. Date of Publication: 1932. Price: 

ACH chapter has been revised, and 

several new Chapters have been 
added to previous editions of the 
A.S.H.V.E. Guide this year in order to 
make it conform to latest practices in 
the heating, ventilating, and air condi- 
tioning industries of which this book 
is one of the respected authorities. This 
edition, the tenth annual, is dressed in 
a new binding, flexible, and light blue 
in color. 

Four major sections comprise the 
book. The text section (552 pages) con- 
sists of 40 chapters on subjects such as 
heat transfer, air leakage from build- 
ings, valves and fittings, pipe insulation, 
heating systems, fuels, oil burners, heat- 
ing with electricity, automatic tempera- 
ture control, ventilating of buildings, etc. 

The last few chapters in the book 
have enjoyed the greatest amplification 
since the last edition, being 

for instance, gives the basic principles 
of air conditioning, defining the princi- 
pal terms. Chapter 28 is entitled “Air 
Conditioning in Relation to Comfort and 
Health” showing results of several re- 

cent studies in the fields for which the | 

society has so substantially aided the | 
development of air conditioning. 

Industrial air conditioning, descrip- 
tions of equipment needed to perform | 
the six functions of air conditioning, air | 

distribution, air cleaning, air heating, | 
unit air conditioners, and smoke, dust, 

and cinder abatement comprise the final | 
chapters of the text section. These 
chapters of the book will be of real help 
to engineers, contractors, designers, and 
installers of equipment for air treat- 

The second section of the volume is 
a series of advertisements from con-| 
cerns in the heating, ventilating, and air 

conditioning fields. Since exaggerated 
advertising claims are pretty well 
eliminated, this section provides an in-| 

formative cross section of the 

Section three is “an index to modern | 
equipment” and classifies the advertisers | 
according to the products they offer. | 
The last section 
of the society. 


thermometers | 

should | 

American Society of Heat- | 
ing & Ventilating Engineers, 51 Madi- | 

devoted | 
largely to air conditioning. Chapter 27, | 

is a membership roll | 

so it is most necessary that the e\e }, 

at right angles to the top of the mer. 
cury column when making a rea ing 
Because of errors in reading th orm. 
ometers in difficult places, red s ripe 
thermometers are now manufact req 
These are a great help to the user by 
are the cause of considerable gri:! ty 
the manufacturer. The red stripe 5 4 
piece of glass molded into the tub: be. 
hind the mercury column. This s' vip¢ 
so often has a different coefficien’ of 
expansion from the rest of the ub 
that unusual stresses cause breakag > jp 
manufacture as well as other troub'es’ 
Mr. Balderston stated. 

The first red stripes were placed be. 
hind and very close to the mercury 
column. Later this stripe was mi: ved 
farther back and was made wider In 
these types the column above the mer 
cury looked red and the mercury looked 
white. The latest development i 
place the stripe behind and to one sid 
of the column where it is not visible at 
all. In use, the light striking the me; 
cury column is reflected to the red 
stripe back again against the column 
|and out towards the eye. This makes 
|the mercury look red while the spacg 
above the column is white. 

Mr. Balderston had with him a nun 
ber of thermometers for special uses 
and these were exhibited and their spe- 
cial features described. 

He also had a display of aircraft in 
struments and devoted the latter portion 
of his talk to a description of thes 
“Aircraft instruments,” he said, “aré 
divided into three classes, engine instru- 
ments, flying instruments, and naviga- 
tion instruments.” 

Engine instruments include _tacho- 
meter, thermometer, and oil pressure 
gauge; flying instruments include ailti- 
meter, air speed indicator, turn and 
|bank indicator, and rate of climb indi- 
|eator, while navigation instruments in- 
clude the compass and the octant. 

The construction of each of the abov: 
|instruments was explained, through the 
use of models and detailed drawings 
| Blind flying, now rapidly coming to th: 

|front, can be accomplished with the in- 
| struments described and is now being re- 
quired of pilots by nearly all air trans- 

port companies. In fact, shortly afte: 

be compelled to pass government tests 
in blind flying, he said. 

January, 1933, all transport pilots will 




Write for information and prices to 

13 Mercer Street New York, N.Y 
Other Sales Offices: Akron and Chicage 

'NAME PLATES Att kinos. 

Vitreous Enameled or All Metal 

| If your refrigerator is good enough for a name, it is worthy 

of a good name plate. Let us design one for you. 





®26 US PAT OFF. 

(R & H Methyl Chloride) 
Meets All 



@ Has small volume displacement per 
unit of refrigeration. 

@ |s non-corrosive to ordinary equip- 
ment, even if moisture is present. 

@ Is very stable at operating temper- 

@ Provides quick cooling necessary 
for steady control and efficient 

Address our Technical Service 
Division for further information. 



Empire State Bidg., 350 Fifth Ave., New York, N.Y 

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Registered U. S. Patent Office 

The business newspaper of the refrigeration industry 


ToL 7, No. 14, SERIAL No. 194 


Instalment Business To 
Be Financed By 

SC 1ENECTADY, N. Y.—Organization 
f the General Electric Contracts Corp. 
purchase from distributors and deal- 
rs instalment payment obligations cov- 
ring the sale of General Electric 
uschold appliances and other prod- 
cts, Was announced in New York City 
week by Gerard Swope, president 
‘ the General Electric Co. 
Initial operation of the new corpora- 
n will be in the New York metro- 
olitan area, and will be extended to 
ther cities as service and volume of 
siness requires, stated Swope. | 
Commercial Credit and other finance | 
handled this | 

mpanies which have | 
isiness in the past will continue to | 
perate in all territories pending the 

pening of additional branches of the 
ewly organized company. 
G. F. Mosher, assistant treasurer of | 
the General Electric Co., has been | 
med president of the corporation 
which will have its main offices at 120 



CLEVELAND — The largest invest- 
nents by American home owners dur- 
ng 1933, which will total several mil- | 
ms of dollars, will be for electrical | 
ousekeeping servants, including all- | 
lectrie kitchens, declared P. B. Zim- | 
nerman, manager of the General Elec- | 
ric refrigeration department in his wel- | 
oming speech to those attending the 
nnual conference of apartment house 
ules Managers recently held here. } 
Apartment house sales managers, 
epresenting the principal General Elec- 
I distributorships in the United 
tates, met in a two-day conference in 
he refrigeration department’s Institute 
wre under the direction of George D. 
‘obick, manager of the department’s 
partment house division. 
Other speakers featured on the pro-| 
ram included S. Hadley of Sill & 
ladiley, apartment house operators in 
roit, and J. F. McNamara of the 
nternational Nickel Co. New York | 
t Both gave short talks at a ban- | 
held in Hotel Statler for the 
ors at the close of the first day. 
heir addresses dealt chiefly with 
ric refrigeration and the General 
llectrie kitchen as applied to apart- 
houses, stressing the assistance 
features rendered in keeping 
1itment house vacancies to an abso- 
e have a fine 


a oe 

chance for better 
ess in 1933,” said Zimmerman, 
to this end we have increased all 
ur sales budgets. Organizations 
Which next year continue the practice 
ducing and changing personnel as 

oncluded on Page 9, Column 4) 


EVELAND—The product manager 
Whe performs the most outstanding job 
en Nov. 15 and the end of 1932, in 
New York City district embracing 
‘neral Electric refrigerator distribu- 
ips, will receive an original oil 
ing made for a current national 
refrigerator advertising program, 
rding to W. J. Daily, advertising 
e painting is being offered by A. M. 

‘Wooney, manager of the production 
distribution division, and is being 
at this time by Fred Harvey, 

opolitan district representative, who 
make the presentation when the 
st ends. 

Gibson Moves Eastern 
Jfices to New York 

-EENVILLE, Mich.—Gibson Elec- 

Refrigerator Corp. has moved its 
rn headquarters from Boston to 33 

Forty-second St., New York City, 
ding to Frank S. Gibson, Jr., vice 
dent in charge of sales. 

E. Young, eastern division man- 
“ is in charge of the new office. He 
have charge of servicing all eastern 

| stroke 

Copyright, 1932, by 
Business News Pub. Co. 

Fatered as second-class matter 
Aug. 1, 1927, at Detroit, Mich. 


Will Preside 


G. L. Brunner, president of the 
Motor and Equipment Manufacturers 
Association which is holding its 

annual convention at the Hotel 
Statler, Detroit, this week is also 
treasurer and general manager of 
Brunner Mfg. Co., Utica, N. Y., a 
27-year-old company making air 
compressors, car washers, paint 

sprayers, and other automotive sup- 
plies. During the past year the 
Brunner company has been making 
refrigeration compressors and com- 
plete high sides. M. H. Pendergast 
is manager of the refrigeration de- 



(See Picture on Page 9) 

DETROIT Universal Cooler Corp. 
has just introduced a new large capac- 
ity commercial condensing unit, rated 
at 200.5 lbs. of ice melting effect per 
hour under standard ton conditions. 

The’ three-cylinder compressor is 
driven at a speed of 480 r.p.m. through 
four V-belts by a 5-hp. motor. The 
compressor has a bore of 3.25 in. and a 
of 3.0 in. Hourly displacement 
of the compressor amounts to 1,240 
eu. Zt. 

The new unit uses a charge of 12 lbs. 
of methyl chloride. The condenser is of 
the water-cooled coil type, water flow 
being regulated by a Penn pressure type 
water control. Electrical control of the 
machine is accomplished by a Penn 
type LS switch or a Tagliabue dual 
Pressurestat with a high pressure cut- 

Overall dimensions of the machine 
are: height, 29% in.; width, 23% in.; 
and length 55 in. Net weight of the unit 
is 689 lIbs.; packed for shipment it 
weighs 751 Ibs. 

The condensing unit is equipped with | 

receiver, strainer, ab- 
two %-in. suction 
and a 1-in. pipe suction inlet. 


DETROIT If beer is legalized in a 
way that permits the sale of draught 
beer, manufacturers of equipment for 
dispensing the beverage will be pre- 
pared to offer special equipment for this 
purpose, states D. H. Dolison, sales 
manager of the Liquid Cooler Corp., 
manufacturer of Temprite instantane- 
ous coolers 

Paramount requirements of a success- 
ful beer cooler are, according to Mr 
Dolison: automatic and positive control 

shut-off valves, 
sorber, Pressurestat, 
line valves, 

of the exit beer temperature; instan- 
taneous cooling (beer held in storage 

at improper temperatures becomes flat 
and unfit for consumption); sufficiently 
small size to fit into the cooling cham- 
ber of any bar fixture; sealed unit; free- 
dom from service; low operating cost 
“Manufacturers of novelty boxes and 

bar fixtures are becoming intensively 
active, and many have already made 
up sample units while the _ engi- 

neering and drafting 
others have special equipment in de- 
sign,” says Mr. Dolison. 

“The brewing and bar fixtures manu- 
facturers, having used nothing in the 
past for cooling beer except ice, are now 
confronted with the problem of apply- 
ing electric refrigeration to their prod- 

“In the days before prohibition, ice 
was used not only to cool the beer being 
drawn, but to cool the keg as well, as 
the small commercial refrigerating unit 

(Concluded on 

departments of 

Page 9, Column 5) 


50 Writers To Receive 
Refrigerators As 

MANSFIELD, Ohio—Winners of the 
50 Westinghouse refrigerators offered 
by the Westinghouse Electric & Mfg. 
Co., in its recent National Letter Con- 

the prize-winning letters by the judges. 

Five judges—Katherine Fisher, direc- 
tor of Good Housekeeping Institute; F. 
M. Cockrell, publisher, ELectric REFric- 
ERATION News; A. L. Billingsley, presi- 
dent of Fuller & Smith & Ross, Inc.; 
C. E. Allen, commercial vice president, 
and Ralph Leavenworth, advertising 
manager of the Westinghouse company 
—determined the best letters. 

“Why the Westinghouse Dual-Auto- 
matic Refrigerator is a Year 'Round 
Necessity,” was the topic written on. 
To enter the contest a person had to 
secure an entry blank from his dealer, 
answer two questions, and then write 
approximately 200 words on the 
quired subject. 

trant were: “How much do you spend 
for refrigeration each week?” and “How 
much money could you save each week 
by buying foods in larger quantities, by 
(Concluded on Page 9, Column 1) 

Gibson Shows Gain 
In Exports 

GREENVILLE, Mich.—Foreign  ex- 
ports of Gibson Electric Refrigerator 
Corp. for this year increased more than 
1,100 per cent over 1931, according to 
C. I. Horowitz, export sales manager, 
who spent a few days at the factory 
here recently, developing plans for ad- 
vertising in foreign fields during 1933. 

During the past month large ship- 
ments of Gibson refrigerators have been 
made to South Africa; China; the Canal 


The two questions asked of each en- | 


test, have just been announced by R. C. | 
Cosgrove, manager of the refrigeration | 
department, following the selection of | 

re- | 

|Zone; French West Indies; London, 
Eng.; Mexico; Italy; Latvia; Calcutta, | 
India; Paris, France; and Madrid, 

Spain, according to Horowitz. 

| Leonard Sales Gain 

In Two Months 

DETROIT—Shipments of Leonard 
electric refrigerators for October and 
| November, 1932, the first two months 
of the new fiscal year, were 261 per cent 
|of shipments for the same 
|1931, states R. I. Petrie, general sales 
manager of the Leonard Refrigerator 

| Brysselbout Joins York 
Ice Machinery Co. 

| DETROIT—Henri A. Brysselbout, 
former commercial engineer for Cope- 
| land Products, Inc., has left this city 
to join the York Ice Machinery Co., 
York, Pa. Mr. Brysselbout has previ 

| England 

period in| 


Grunow Introduces Three 

Low-Pressure Units 

‘Safety’ And Styled Cabinets To Be Featured; 
38 Distributors See First Showing 

By George F. Taubeneck 
CHICAGO—Most startling innovation in household electric 
refrigerators since the introduction of the G. E. Monitor Top was 
shown to some 38 distributors who came here from all parts of the 
‘nation Nov. 29, Nov. 30, and Dec. 1 to see the unveiling of Bill 
|Grunow’s new refrigerator. What they saw included a streamlined 
cabinet by Briggs which has lines totally different from those of 


 Re-Entere Field 

Comes back into the industry with 
a line of low-pressure units. 


been in 
Jordan since Tuesday morning. 

pated attendance, 38 members of New 
distributing organizations 
the Leonard refrigerator 

which handle 

|}assembled at a factory-sponsored whole- 

school at the Statler hotel here 
Thursday and Friday, Dec. 1 and 2. 

The meeting was one of the first of a | 

series of 15 such schools which, when | 
completed, will have reached distribu- 
torships in every part of the United 

States. In charge were R. I. Petrie, gen- 
eral manager, and A. M. Taylor, 
merchandising director, who constitute 
a “flying squadron” from the factory. 


The following distributors’ represen 
|tatives were in attendance: 

From the J. H. Burke Co., Boston 
F. A. Dewey, W. A. Burke, R. L. Burke, 
D. W. Lynch, R. V. Keyes, T. W. Hearn, 
|Eddie O'Donnell, Jack Burke, Tom 
| Burke J H Burke, and Charles 

From the H. M. Tower Corp., New 
Haven, Conn.: John B. Quinn and L. E 
Young of Springfield, Mass.; W. G 

}ously been connected with Belding-Hall | 

Co., Kelvinator Corp., and Nizer. 


and C. H. 

Johnson & 
Page 9, 


(Concluded on Column 2 

Toshene Sion Gibson Franchise 

E. A. Terhune (left), president, Appliance Engineering Co., Boston, signs 
a Gibson franchise as Gibson Eastern Manager H. E. Young looks on. 


Nearly doubling the antici- | 

Yany box on the market, a low-pressure 
refrigerating system employing a rotary 
four-vane compressor and carrene as 
the refrigerant, and a right-to-the-jaw 
advertising campaign devised by Duane 
Wanamaker, which will probably make 
the refrigeration industry fighting mad. 

Meeting Tuesday morning at the Lake 
Shore Athletic club, the distributors sat 
in on a session which lasted through- 
out the day. 

During this time they examined the 
product, and heard delineations of it by 
Bill Grunow, Dr. J. D. Jordon, director 
of the Grunow laboratory, Chief Engi- 
neer M. W. Kenney, Charles Calahan of 
the Briggs Mfg. Co., Charles Henry, 
| quality manager, and James F. Condon, 

Mr. Grunow’s attorney and patent au- 
| thority. 

Wednesday morning was devoted to 
|an outline of the company’s selling pro- 

| gram. 

Complete specifications on the 
Grunow refrigerator will be found 
on page 9 of this issue. 

Salesmanager H. C. Bonfig (formerly 
Majestic distributor in Kansas City), 
| Advertising Manager Duane Wana- 
maker, Sales Promotion Manager J. J. 
Davin, and Treasurer Ralph Trimarco 

with, of course, Bill Grunow—-were 
speakers at this session. 

Following this meeting Earl Macke 
took the distributors on a tour through 
the Grunow factory, where service men 

brought along by the distributors had 
continuous session under Dr. 
After a big jamboree Wednesday 

(Continued on Page 4, Column 1) 


COLUMBUS, Ohio— The U. S. District 
Court, southern district of Ohio, east- 
ern division, has appointed A. G. Lohnes 
and F. J. Heer of this city as receivers 
for the D. A. Ebinger Sanitary Mfg. Co., 
manufacturer of household refrigerator 

The receivers will continue to operate 
the company for the benefit of the 

At the time of 
court indicated that 
selected in order that the interests of 
both the creditors and the company 
might be represented Mr. Lohnes 

the appointment the 
two receivers were 

treasurer of The Smith Brothers Hard 
ware Co., one of the substantial unse 
cured creditors. Mr. Heer was formerly 

a vice president of the company and is 

also a substantial creditor 
The receivers state that a detailed in 
ventory and appraisement is now being 

(Concluded on Page 9, Column 2) 


NEW ORLEANS-—John Parham Wer 
lein, president of Phillip Werlein, Ltd 
Kelvinator distributor in this city, died 
suddenly Tuesday morning, Nov. 22, at 
Toura Infirmary. He was 42 years old 

Mr. Werlein was a leader in the busi- 
ness, social, and civic activities of New 
Orleans. He was a director of the Whit 
ney National Bank, a former membe! 
lof the board of directors of the New 
| Orleans Association of Commerce and 
|a former president of the National As 
sociation of Music Merchants. 

Majestic Distributor 
Promotes Wilson 

Peirce-Phelps, Inc., Majestic distributor 

here, has been promoted to assistant 
sales manager of the distributorship, 
according to G. Albert Rhimer, adver 
tising manager 

Mr. Wilson has been associated with 
Peirce-Phelps for the past three years 

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Tue responsibility for oiling refrigerator motors is ended in Delco Motors 

with Sealed Lubrication. These motors do not have to be oiled when they are 
installed in the refrigerator, or when they are placed in service. A sealed 
chamber at each bearing, filled with the correct grade of lubricant at the 

Delco factory, retains the oil during shipment, installation, and operation. 

Over-oiling of the bearing at any time, or leakage on the windings, 
is prevented by the patented arrangement of the wick and overflow 
control. You can forget all motor lubrication problems when you use Delco 
Motors with Sealed Lubrication. And you can depend on construction, in 

every detail, that meets household service requirements. More than two 

million Delco refrigerator motors are giving satisfactory service today. 








Magazine Contest Shows that Styl: 
- And Appearance Are Big Factors 
In Sale of Refrigerators 

Editor’s Note: C. A. Miller, sales 
manager of Servel Sales, Inc., told 
the editer a short time ago that the 
following set of reactions by Jose- 
phine Wylie, home economist for 
Better Homes & Gardens, was high- 
ly interesting—also that it substan- 
tiated a point we have been making 
in the editorial columns of the 
NEws, viz., that style and appear- 
ance are major factors in the choice 
of a refrigerator. 

Peter Ainsworth of the Meredith 
Publishing Co. was kind enough to 
send us, upon our request, Miss 
Wylie’s story. It was an interoffice 
memorandum which she had written 
to the advertising department of 
Better Homes & Gardens following 
the conclusion of a contest for the 
best recipes for dishes to be pre- 
pared in a mechanical refrigerator. 
The memorandum is reprinted in 
full herewith. 

By Josephine Wylie 

The facts and findings brought to 
light by our recent frozen dishes con- 
test were threefold in subject matter: 
we found out many things of interest 
and information about the making of 
frozen dishes in automatic refrigera- 
tors; we learned quite a lot and sub- 
stantiated some theories of ours on the 
boxes themselves; and we established 
the fact that our readers are interested 
in electric refrigerators, and that thes« 
are becoming increasingly popular fo: 
the preparation of frozen dishes! 

This indication of interest will furthe: 
be a guide to us in our future selectior 
of recipes for the Cooks’ Round Table, 
our monthly department of recipes, and 
in the planning of food articles. It is 
plain to us now that we should give 
definite attention to this particula: 
branch of cookery, for during the 
month-and-a-half’s duration of the con- 
test (April 1 to May 20) 7,826 recipes for 
frozen dishes were submitted. 

At the risk of perhaps telling you 
|}some things that you already know, I 
|am taking the liberty of rather briefly 
|}going into some of the facts on freez- 
ling the electrical way, and also some 
of our own findings. 

Factors of Success 

Success with frozen dishes depends 

1. Fast-freezing facilities. Place the 
mixture to be frozen in the coldest por- 
tion of your refrigerator’s freezing unit 
If your refrigerator has a temperature 
regulator, place it at the coldest point. 

2. Stirring. Stir always at the end of 
the first 30 minutes of freezing, when 
you should have a stiff mush, firmer 
along the sides and bottom. Stir with 
a spoon, loosening the more solid por- 
tions from the sides and bottom, and 
mixing all together. 

At the end of an hour of fast freez- 
ing, give a thorough mixing and beat- 
ing, using a rotary beater. Mix until 
the cream cr sherbet or ice is of a 
smooth and even consistency. Stir at 
|least one more time, at the end of an 
|hour and a half or two hours. These 
|later stirrings are optional, particularly 
with the heavy creams such as the 
mousses and parfaits, which may even 
be made with no stirring. 

Correct Timing Important 

3. Correct timing. As soon as the 
frozen dish has reached the stage where 
it is firm enough to serve (with fast 
freezing we found that state to be 
reached at the end of an hour, or an 
hour and a half) either turn the tem- 
perature regulator back about half way, 
or remove the tray to a less cold por- 
tion of the freezing unit 

1. Condition of your refrigerator. 
Make sure that your refrigerator is 
properly defrosted periodically. A freez- 
ing unit bearing a heavy incrustation 
of hoar frost will not do fast freezing. 
Set the temperature regulator at the 
coldest point about 30 minutes before 
putting a dessert in to freeze. 

Freezing Hints 

5. Hints worth following: (a) In some 
refrigerators of the open unit type, fast 
freezing is facilitated by placing a few 
tablespoonfuls of water on the floor of 
the freezing unit when adding the tray. 
This establishes an ice contact between 
freezing unit and tray, and speeds the 
freezing process. 

(b) Fill a tray not more than three- 
fourths full. This will allow room for 
| stirring without removing from the 
| tray. 
| (ce) Keep a tray of ice cubes directly 
jover a tray during freezing. it helps 
jin retaining the low temperature 
(d) Evaporated milk may be substi- 
'tuted in any recipe calling for whipp-ng 
cream, and at a noteworthy reduction 
lof both cost and calories. Chill evapo- 
rated milk thoroughly (it is a good idea 
| to keep several cans in the refrigera- 
tor) and whip with a rotary beater until 
thick. Personally, we like the whipped 
evaporated milk best when in combin- 
ation with fruit or cheese dishes 

(e) Shallow or small trays, or small 
amounts in larger trays freeze much 
faster than large trays filled to capacity 
{or near-capacity. 


(f) Do not over-freeze (that is, f: ez; 
hard) any mixture which con: jn 
vegetables, meats, fowl, or fish. 

(g) Fruits and vegetables must b: 
very fine or mashed, and meats mir 4 

Concerning electric refrigerators 

During the testing of contest rec jes 
which was a part of the contest, I 
the opportunity to view at close } ing 
the operation of six of the best-kn: wy 
higher-priced refrigerators. My opin ons 
are based partly on knowledge ga ne) 
from this experience, and partly « 
still more recent three-day refrigera jo; 
show held in Des Moines, Iowa 
which I participated. 

Sales Appeals to Women 

As far as women buyers of refris 
tors are concerned, I think the fol ow 
ing features carry the most appeal! 

(a) Appearance. 

(b) Arrangement of interior for ¢ 
storage facilities. 

(c) Fast-freezing features. 

(d) Rubber trays (have them deodo: 

(e) A washable interior with rounded 

(f) Functional gadgets such as a foo! 
lever to open the door; a good catcl 
the door; a water cooler with convenien: 
spigot (preferable to water bottles 
sliding shelves; ice cream freezing at 
tachments; a vegetable hydrator; sim 
lar container for fruits; and covere 
containers for storage of other food 

(g) Interior lighting—a light that 
turns on with the opening of the door 
and off with its closing. 

Flat-Wire Shelves 

(h) Flat-wire shelves (the wire ab 
%-in. in width) are preferable to th: 
round wires. Small jars and bottles 
less likely to tip on shelves of this sort 
Shelving should of course be sturdy 
enough to take care of all weight 
placed upon it without sagging. 

(i) Another feature which I believ: 
would be appreciated would be an ar 
rangement that would set the freezing 
unit far enough away from the side of 
the refrigerator to allow for a row of 
bottles to stand upright between the 
unit and the side of the box. 

Also a clever box designer might be 
able to figure out a way to include roon 
for a case of bottled beverages outs 
the refrigerator department of the box 
but conveniently placed either above 0: 
below. Such space might have an alte! 
nate use for vegetable storage of suc! 
things as potatoes, turnips, carrots, and 
other root vegetables. 

(j) Regarding the inside arrangement 
of a refrigerator, I think it is well 
keep the bottom storage space high 
enough to accommodate bulky fi 

Trend Away from Colors 

As to the matter of color, I do not 
think that it is important to consice! 
refrigerators to match color schen 
There is a very definite trend away) 
from so much color in the kitchen; and 
the trend is in the direction of wh 
Also, I think the psychological react 
to white in connection with food pr 
ucts is good. 

Women are chiefly interested in 
appearance, features, and performa! 
of automatic refrigerators Also, 
price, women are more apt to try to buy 
as cheaply as possible. 

It seems to be easier, on the ot 
hand, to sell a man a quality prod 
at a higher price. He is less interes 

in appearance and features than 
wife; more interested in mechani 
performance, reputation of manuf 

turer and box, and perhaps in terms 


ST. LOUIS—The Electric Lamp 
Supply Co. of this city, newly appoin 
distributor in the St. Louis area 
Majestic refrigeration and radio pr 
ucts, signed up 27 retail outlets dur) 2 
the first two days of operation 

Among the new dealers for Majes 
products in this territory are the foll 
jing: Stix, Baer & Fuller, Famous-B: 
|Co., Hellrung & Grimm, Hub Furnitt 
|Co., J. D. Carson, Universal Supply ¢ 
Lincoln Furniture Co. (3 stores), Ste 
| Electric Co., Walter Ashe Radio (¢ 
| South Side Radio Co., and Star Squ 
wo (10 stores), all of St. Louis 

General Radio Co., Belleville, Ill.; a 
National Furniture Co., with stores 
East St. Louis, Alton, Wood River, a 
Granite City in Illinois, and at Ca 
Giradeau, Mo. 


body, formerly division manager of t 
Westinghouse Electric Supply Co 
Texas and Oklahoma, has recently be 
appointed district merchandising ma 
ager of the Westinghouse Electric * 
Mfg. Co. 

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Mess Hats 

< Camp Riptey, MINNESOTA 

This Camp of Minnesota National Guard, 
under command of General Ellard A. 
Walsh, is one of the newest and largest 
Militia Camps in the United States. 

i Genera Etecrric 


t be 

CABINETS BY Camp Ripley has 40 Mess Halls each 
capable of feeding a company of 46 men. 
= In each of the Mess Halls there is a 45 

SAINT PAUL cubic foot capacity Commercial Cabinet 

by Seeger with General Electric Refriger- 
ation System installed. Entire details 
| of installation were handled through A. 
ba S. Dunning, Inc., of Duluth, Minnesota. 


232 Fourth Avenue 644 Beacon Street 
Fourth Avenue at 19th Street 655-57 South LaBrea Avenue 666 North Wabash Kenmore Square 

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Grunow Introduces 


Line of 

Low-Pressure Units 

(Continued from Page 1, Column 5) 
night, the distributors spent Thursday 
in individual sessions with Mr. Grunow 
and his associates. 

Mr. Wanamaker’s revolutionary (if it 
doesn’t cause at least a Civil War with- 
in the industry, your reporter is a poor 
guesser) advertising program is built 
around the safety of carrene (methylene 
dichloride). “Super Safety” is to be the 

Among the Wanamaker phrases which 
may be featured in Grunow advertising 
are these: “A New Principle and a 
New Beauty,” “It’s Beautiful; It’s Safe,” 
and “No Pressure, No Poison Gas, No 
Corrosion, No Explosion.” Babys’ pic- 
tures are also to be employed. 

Several weeks may elapse before the 

new Grunow refrigerator will be placed | 
Exact prices are not | 

on the market. 
yet ready for announcement. 

It is certain, however, that Grunow 
is not trying to build a product which 
will undersell his competitors. 
he is trying to produce a refrigerator 

Rather, | 

| front, like the doors on an automobile, 
|not raised in relief) are another fea- 
|ture of these striking new cabinets. At 
|the visual center of the door has been 
| superimposed a metallic Grunow mono- 

The back and the door frame are 
made from two sheets of metal. The 
food compartment liner is formed and 
welded into one piece, vitreous enameled 
on the inside. 

In the 5-cu. ft. box 2% in. of Dry- 
Zero insulation is used; while 6- and 
7\%4-cu. ft. boxes employ 3 in. of Dry- 
Zero. Doors on all three models have 
3% in. of Dry-Zero. 

All three models have an interior elec- 
| tric light. (Complete specifications, both 
|}of cabinet and unit, appear on page 9. 

Five Moving Parts 

| There are but five moving parts in 
| the compressor—the four vanes and the 
| pump rotor. 

Fan is attached rigidly to the motor 
shaft, and no oiling is required. There 

Chief Engineer M. W. Kenney and Dr. 
| J. D. Jordan, director of the laboratory. 
At this temperature, the system works 
under a maximum pressure of 15 Ibs. 
|This pressure could be held in with 
|one’s finger if applied to a hole ‘'4-in. 
|}in diameter. 

(At 100° F. sulphur dioxide has an 
absolute pressure of 84.52 lbs. per sq. in., 
methyl chloride has a pressure of 117 

lbs. per sq. in. and dichlorodifluoro- 
|methane has a pressure of 131.6 Ibs. 
| per sq. in.) 

| Grunow will manufacture the com- 
pressor, the capacitor motor, the head- 
|er-and-tube evaporator, and float valve. 
Cutler-Hammer temperature regulator 
controls will be used, and probably Mc- 
Cord condensers. 

Characteristics of Carrene 

Carrene, the Grunow refrigerant, is 
known chemically as methylene di- 
chloride, and has the chemical formula 
of CHoeCls. Its features may be enumer- 
ated as follows: 

1. It is a liquid at all normal atmos- 
pheric temperatures and pressures. 
This means that it can be handled in 
open containers such as bottles, tin 
cans, or barrels. Due to this property, 
it can be handled the same as one 

which is different and unconventional. | are no bearings outside the dome. Two |; would handle water. 

Three Models 

Again adhering to the principle of 
the short line (on which idea he became 

in Line 

sold while president of Majestic), 
Grunow has but three models in his | 
line—5, 6, and 7% cu. ft. 

from the 



| bearings have 

|motor and put 
|in a bath of oil. 
| Compressor speed 
| to 1,750 r.p.m. 

| Most spectacular feature of the 
|Grunow refrigerating system is its low 

ranges from 1,725 


2. It has no disagreeable odors. It 
may be poured from an open bottle to 
|another container or even spilled on the 
| floor and no one in the immediate vicin- 
|ity will detect any odor whatsoever. If 
|a bottle of this refrigerant is placed so 
that its opening is within a few inches 

Cabinets for these models are so con-; working pressures, which never exceed | of the nose a pleasant odor may be 
structed that both sides and the top|atmospheric pressures unless the room | noticed. 

are formed from one continuous sheet 
of metal, which is rounded and curved 
into a graceful sweeping line—unlike all 
other refrigerators, which have lid tops. 

All models are lacquered with 
new Dupont Dulux finish (first 

Aug. 24), three coats of which are baked 
on at a temperature of 350° F. 

Flush doors (level with the cabinet 
x 4 
7. é 
rae Pe q , 
oy a 4 
» EE 
. EG 


Rollator refrigeration 


“4 ‘ ba #4 ae ay a 

the | 
an- | 


|temperature exceeds 100° F. At 110 
}room temperature, the maximum pres- 
|sure under which the system oper- 
| ating will be 5 Ibs. 


130° Ceiling of System 

Ceiling of the system (highest room 

cycle and produce temperatures under 

50° inside the box) is 130 

, according to 

found it in Norge. 

3. It is noncorrosive. It does not react 
chemically with water, and produces 
neither acid nor alkali. It is inactive 
| with respect to metals or fabrics with 
| which it may come in contact. 

4. It is noninflammable and does not 
}burn when in any known combination 

|temperature at which the system will|with air or condition of pressure. This 

makes it nonexplosive under all condi- 
tions. It is also a good fire extinguisher, 


Date J. McGinnis, Norge Rollator Refrigeration dealer, at 
2665 Milwaukee Avenue, Chicago, sold divefsified lines for 
years. Successful, but believing greatep*"prosperity would be 
assured by concentrating his orgafization’s efforts on one 

product of outstanding merity”he sought that product and 

From that timee@n, the McGinnis business has made a 

bigger profit pef dollar and sold a bigger dollar volume. 

‘‘We were sold on Norge when we took it on,” 

said Mr. 

McGinnis. “It brought us more genuine enthusiasm than we 

fiave ever had for a product before. We are sold 100°: on Norge.” 

Norge Rollator Refrigeration is a short line of package 

merchandise. Its mechanism, the extra powered Rollator, is a 

mighty selling feature. Simple, service-free and almost ever- 

lasting, the Rollator sends the friends of users to the dealer’s 

store to see the Norge and buy. 

Norge is backed by responsible makers, a sound advertising 

and merchandising plan and with dealer helps and sales tools. 




658 E. Woodbridge Street... 


Wise prospects see the Norge before they buy... progressive 
dealers see the Norge before they sell. 

Detroit, Michigan 




}ency of the vane to tip backwards in 

| component 

|/oil which cannot go out through the ex- 

acting in much the same manner as 
carbon-tetrachloride does. 

5. In a refrigerator containing this 
refrigerant no pressures are ever en- 
countered which exceed atmospheric 

pressure unless the refrigerator is in a 
room where the temperature is 100° F. 
or more. In other words, if the room 
temperature is 80° F. the pressure in- 
side the refrigerator will be, approxi- 
mately, 27 in. of vacuum on the suction 
side of the compressor and about 8 in. 
of vacuum on the head side of the 

Carrene has a negative pressure of 
14 lbs. per sq. in. when the temperature 
is 0° F. The entire range between the 
two extremes is below atmospheric 
pressure. This property permits service 
men to open any connection whatsoever 
on the system without removing the 
unit from the kitchen or bleeding the 
refrigerant out of the system. 

Since the compressor handles approxi- 
mately seven times the volume of gas 
used on other refrigerators, the size of 
the rotor and the pump body are con- 
siderably larger than the corresponding 
parts used on high-pressure systems. 

Vanes, Slots are Radial 

The vanes and the vane slots are not 
radial, but are set at an angle of ap- 
proximately 30° to the plane which 
passes through the center of the rotor 
and the center of the vane slot at the 
periphery of rotor. This angular setting 
of the vanes contributes the following 
features to this compressor unit: 

FIRST: The angularity reduces that 
component part of the centrifugal force 
which exerts itself on the pump body. 
This means that with the lower force 
at this point a lesser amount of fric- 
tion takes place, thereby reducing the 

SECOND: This angle is such that 
when the angle between the vane and 
the pump body is at a minimum it is 


| type. 

|matically unloads itself at starting. Any 

still beyond the critical angle of fric- 
tion. The vane, when acted upon by 
either pressure or centrifugal forces, 
always has a tendency to push forward 
at its tip, thereby eliminating any tend- 

sure of 250 Ibs. per sq. in. without 9). 
lapsing or leading. 

The needle is constructed of bh +4 
ened stainless steel, accurately gr 

The liquid container is made f jp 
heavy drawn brass and is tested th 
a pressure of 250 Ibs. per sq. in }, 
eliminate possibilities of a leak. 

The liquid inlet line enters the li: yjq 
chamber at the top of the rece \¢, 

through a fine screen which prey. yt; 
foreign particles from clogging the  y:. 
let line at the needle seat. At the oF 
of the receiver, opposite the inlet ne 
is a purge valve, which may be op: 4 
and closed with a screw driver. A ay 
furnishes a second seal by mean: of 
a lead gasket. 

Float Valve 

The absence of levers and link jo 
tions in this float valve tends to } vey 
the valve from sticking. Its opera jon 
is intermittent, rather than continv jys 
seepage. The low pressure used on the 
Grunow system makes this type of v. lve 
suitable for this refrigerator and up. 
suitable for use on high-pressure _ ys. 

There are two forces tending to } ojq 
the needle on its seat. The first is th; 
weight of the ball and needle assem’); 
and the second is the differential p es 
sure acting on the needle at the sea 

As soon as enough liquid has entered 
the receiver to produce a buoyant fore 
sufficient to balance the two abrve- 
mentioned forces, the float valve ris; 
to the stop inside the container. In 
this condition the valve is completel; 
open, and remains so until enoug! 
liquid has been drained from the con- 
tainer to permit the ball to partially 
close the needle valve. j 

When this occurs, the differentia! 
pressure at the needle valve acts on 
the needle and seats it securely. 

Flow of Liquid 

The liquid flows from the float valve 
in pulses or surges. Since the velocity 
of the liquid through the liquid line is 
great, the chance of a freeze-up, dur 

the slot and lock the pump. 

THIRD: If oil or liquid is drawn into | 
this compressor it will tend to compress | 
on the exhaust side. Since liquid is non- | 
compressible, a condition of this sort | 
might stall compressors of the vane 

With this compressor, however, 

of pressure is. built up 
parallel to the vane slot, which FOrOes | 
the vane back into the slot. This re-| 
lieves the condition by _ by-passing | 
around the vane tip that part of the 

haust port. This feature eliminates the 
liquid-logging problem. 
FOURTH: This compressor auto- 
machine when stopped fully loaded re- 
quires an enormous starting torque if 
an attempt is made to start it in this 
condition. If the load condition is re- 
moved and the machine starts under oad 

|load, no difficulty is encountered. 

|are set at an angle, and since they have 

Vanes Drop into Slots | 

Since the vanes in this compressor | 

inertia, any attempt to start it will re-| 
sult in the vanes dropping back into 
their slots, thereby producing a condi- 
tion where the suction and exhaust 

|ports are connected directly together. 

| tion 

|} when the engine is up to speed. 

As soon as the motor comes up to 
speed, centrifugal force puts the vanes 
back into their normal operating posi- 
and the load is taken on. This | 
operation is quite similar to the clutch 
on an automobile, by means of which 
the engine is started with no load and 
the load taken on at a later period 

The vane faces are ground in such a 
manner that the vane itself rocks on 
the pump body as it slides forward on 
its circular path. This permits the 
wear to be distributed over the entire | 
vane face and eliminates a tendency to 
produce local heating. 

An oil groove, spiral in shape, is cut 

into the bearings in such a direction | 
that the direction of rotation of the 
|}rotor forces oil into the pump with a 

'of course, lubricates the bearings. 

pressure of about 12 lbs. per sq. in. This, 

The oil then migrates, due to centri- 
fugal force, from the oil relief rings 

lon the rotor between the vane and the | 

vane slots. 

Lubricate Vane Faces 

This same oil is forced to the inner 

| periphery of the pump body, lubricating 

|from the 

| power necessary to circulate it through | 

the vane faces where they make con- 
tact with the body, and at the same 
time furnishing an oil seal to prevent | 
leakage of gases. It is then discharged | 
exhaust port into the dome, 
and its cycle is completed. 

This oil path has a total length of a| 
few inches, thereby saving the | 
long oil lines. | 

The condenser consists of a copper | 
tube, which is folded back on itself a/| 
number of times, to which is attached | 
a number of radiating fins. The pur-| 
pose of this condenser is to radiate heat 

units from the compressed gas which 

causes it to condense into liquid form | 
before entering the float valve. 
The float valve consists, essentially, 
of a liquid receiver, a float ball with a 
needle attached, and a needle seat. 
The float ball itself is made of heavy 
drawn brass, constructed in such a 
manner that it will withstand a pres-! 

| temperature by 
| decreases 

to water in the system is minimized 

| Another feature of this float valv« 
| the small amount of refrigeration effec! 

at the needle, which raises the efficiency 
of the system as a whole. 
The evaporator differs from the con 

| ventional evaporator in that it has the 
| liquid-line entrance along the side nea: 

the bottom rather than in the heade: 

The liquid has a definite temperatur: 
corresponding to each pressure, and th: 
pressure at the top of the evaporator is 
lower than the pressure at the botton 
of the evaporator by an amount equa 

|to the head of liquid between the to; 
|}and bottom. 

Circulating System Used 

In order to make use of the lowe! 
temperature which exists at the surfac: 
of the liquid in the evaporator, a circu 
lating scheme is employed. The lig 
entering the evaporator tubes near tl 
bottom must boil at this point, becau 
it is relatively warm when compared 
with the liquid which is already in the 

Boiling produces bubbles which mi 
grate upward through the liquid. This 
means that the density of the liquid and 
the bubbles on one side of the evapo 
rator are less than the density of the 
liquid on the other side of the evajo- 

| rator. 

The difference in gravity causes ‘heé 
liquid to flow downward through | h¢ 
tubes on one side and upward throu zh 
the tubes on the side where the liq 
enters the evaporator. 

This circulating action forces the « 
liquid at the top of the evapora 
through the tubes to the bottom of 
evaporator, thereby lowering the bott 
a few degrees, wh 
the ice-freezing time. 
are tested at the fact 
of air. 

with 250 lbs. 

Purpose of Check Valve 

The check valve in the Grunow 
frigerator, as well as in other syste 
is for the purpose of maintaining A 
pressure in the evaporator when 
machine is on the off part of the cy 
It has no function whatsoever w 
the machine is running 

Since a drop of pressure on any } 

|of the low side of the system mear 

of efficiency, this valve is <« 
structed to make this drop a minim 

It consists simply of a thin wafe! 
hardened stainless steel about the 


of a nickel, resting on a hardened st 

less steel seat. Both the wafer and 
seat are lapped to a mirror finish 

No spring is used to seat this va 
and the pressure necessary to unsea 
is so small that a loss of efficiency 
this point has not been observed 
Grunow engineers. 

The suction line on the Grunow 
frigerator is a copper tube % in 
diameter. In order to prevent a su} 
heated condition of the gas, as it fl 
from the cold evaporator to the wa 
compressor, the suction line is insula’ 

The large liquid line is in one pi: 
It consists of one continuous length 
3/16-in. tubing. Its function is to ca 
the condensed liquid from the fi 
valve to the evaporator. The large t 
excludes the possibility of stoppage 
to small foreign particles in the syst: 
and also minimizes a chance of freez = 
up which may occur when the sys! 
contains water. 

Another reason for the large liq 
line, according to Grunow engineers 
that it decreases the time interval 

(Concluded on Page 5, 

Column 1 


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( oncluded from Page 4, Co'umn 5) 

.weon the opening of the float valve and 
the arrival of the liquid in the evapo- 

rat r. 
mlz °S 
igi d line and 

the liquid in the evaporator. 

This short time interval mini- 
the refrigerating effect in the 
increases the efficiency 

ff he system. 

t the top of the liquid line is a loop 
*~h extends higher than the level of 
This pre- 
s drops of liquid from flowing down 

the liquid line to the float valve where 

rat or 

ould boil and return to the evapo- 
in the form of gas. 
| ue to the snap action of the valve 

an the loop at the upper end of the 
iq. id line, the liquid line contains no 

ig id 

at any time, whether on the 

rurning or the off part of the cycle 
except during the short interval imme- 

jia'ely following each pulse of the float 

val ve. 

Electrical System 

The electrical system of the Grunow | 

sists of the following units; 

1 Motor. 

Electrical unit box, consisting of: 
capacitor transformer; (b) capaci- 

tor. (ec) relay and terminal board. 

Thermostatic control and motor 
4. Light. 

The required outlet box, cables, and 

wires for connecting the various units. 

The motor is of high-starting torque 

apacitor induction type, and although 
unning on a single-phase line current, 


operates similar to a polyphase induc- | 

motor in both the running and 

starting conditions. 

'o obtain the high-starting torque 

required to start the pump in a fraction 
ff a second, the electrical unit is relied 
ipon to create a high capacitative ad- 

nittance in 
iit, ordinarily known as the capacitor 

the starting winding cir- 


It is possible to get 400 per cent as) 
much torque at standstill as is required 
inder normal full-load operation. (This 
s accomplished by drawing a current 

high power factor from the line, | 

thus reducing the annoyance of blink- 
ng lights when the refrigerator motor 
starts, providing the house wiring and 
power service is in good condition.) 

relay is pulled up by the sudden in-rush 

During this short starting period, the | 

f current, making contact with the 
starting lead of the transformer. Al- 
though the capacity of the capacitor 

init is low, the actual effective capacity | 

ibout 100 MF, due to the increase in| 



Condenser Voltage 

The actual condenser voltage during | 
the starting period is about 550 volts on | 
2 normal line, and this goes up to 660 
olts when the line voltage is 135 volts. 


1e condenser is designed for 660 volts 

starting operation, but actually receives | 

high line voltage. 
eed to 1,300 r.p.m. or over, it 
necessary to maintain the high voltage | 

voltage of the condenser in this position 

ops to 

is voltage only under an abnormally | 

increased in 
is un- 

the motor has 

the condenser, because the relay 
the running position, which 
nnects the capacitor winding to an-| 
tap on the transformer. The| 

s 330 volts at the high line voltage of | 

nently sealed in a separate metal con-| 

’ volts. 

‘ransformer used in the Grunow re- 
zerator is permanently sealed in the | 
‘trical unit box. Capacitor is perma- | 

iiner which is clamped into this same 

‘ ention 

etrical unit. 

‘he relay is also mounted there on 
rubber for the elimination of noise 
ing starting, and has terminals on it 
the easy removal of the cord to the 

rmal control in case the unit must 

removed from the refrigerator 

he temperature of the refrigerator 
inet is maintained constant by the 
rmostatic unit on the evaporator 

iel. This unit contains two controls; 
for turning the refrigerator off and 
and the other for the adjustment of 
temperature. This unit is entirely 
omatiec in operation and requires no 
except for adjustment, o1 
itting off the box for defrosting the 

n addition to the automatic tempera 

e control, this same unit contains a 

tor protector to insure the system 

iinst injury if the unit is connected 

ng or if the line voltage becomes 
high or too low 

f this element should open the cir- 

t, all that 

push the on-off button again 

‘he light used in the _ refrigerator 

inet is of the automatic type, light- 
when the door is opened. Its bulb 

a standard intermediate base size 

i requires only 10 watts 

\ll of the exposed units described 

ve are interconnected with stand- 

{| heavy-duty SJ rubber covered cable 

is necessary to reset it is 

‘ain relief is provided for all terminals 



sOWELL, Mass.—The Lowell Radio 
p, local Frigidaire dealer, will sell 
1932 two and one-half times as much 
rigeration business, in dollar volume, 
it did in 1931, according to C. C. 

ref-igerator (50 and 60 cycles, 115 volts) | 



EFRIGERATOR buyers are 
hard-boiled. They want facts 

in a form they can easily understand. 
Of course they want figures on B.t.u. 
losses, moisture resistance, and engi- 
neering data. But they also are vitally 
interested in long cabinet life, low 
current consumption, and positive 
protection for food products. 

The refrigerator manufacturer must 
know all this when he buys materials. 
With insulation especially, it’s im- 
portant to get all the facts. Balance 
the figures which show that Arm- 
strong’s LK Corkboard has a low 
coefficient of thermal conductivity 
(.269 B.t.u. per hour, per square foot, 
per inch thickness, per degree temp- 
erature difference at 90° mean temp- 
erature), plus high to 
moisture, light weight, strength, and 
rigidity, against its long service record. 


These laboratory figures give the 
reason why Armstrong’s LK Cork- 
board is recognized as the standard 

insulation for refrigerated equip- 

ment. Poor insulation soon deterior- 

ates and loses its efficiency, causing 

the refrigerating machine to be forced 
to capacity over long hours and re- 
sulting in excessive machine depreci- 
ation. The service record of LIK Cork- 
board insures lower operating costs, 
greater hold-over capacity, and longer 
efficient life of the cabinet. 

Be sure to get both 

Find out about laboratory — tests. 
Then let the 

how these figures work out when the 

service records show 

insulation is installed in the cabinets 
you build. Then you'll understand 
why so many manufacturers of re- 
frigerated equipment —display cases, 
freezer cases, ice cream cabinets, and 
trucks—standardize on Armstrong's 
LIx Let 
samples and complete information, 
Armstrong Cork & Insu- 

lation Company, 917 Con- 

Corkboard. us send you 



cord St., Laneaster, Pa. Product 

sides of the picture be- 

fore you buy insulation. 

into this display cabinet with Arm- 
LK Corkboard Insulation. 

record is important to the 
well as test 

strong 8 
Warren ¢ om pany as 

results in the laboratory. 


Armstrong's Lk 

Corkboard Insulation 

Efficient, Durable Insulation for Refrigeration Equipment 


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DAY TON—Albert Barber, interna- | 
tional secretary of the Florists 

members of that organization coming | 
from the western half of Ohio, paused | 
during convention deliverations here 
last week to witness a demonstration 
of dichlorodifluoromethane, known as 

They saw J. G. Clark, sales engineer 
of Frigidaire, who gave the demonstra- 
tion, plunge a bouquet of roses into a 
jar of the colorless liquid. In a few 
seconds he withdrew it, with the stems 
and petals frozen to metallic hardness, 
but the delicate colors remaining un 
changed in the slightest degree. 

Clark smashed the frozen bouque 
across a table, shattering it into a thou- 
sand tiny fragments. When these) 
thawed out, a few seconds later, the} 
room was filled with their fragrance. 

“To prove how harmless it is, let me 
show you how it can be used at the 
dining table,” said Clark. 

He poured a small amount into a 
glass of water. A cake of ice formed 
immediately. Clark then drank the} 

Then he emptied some F-12 upon an 
open flame, which was promptly ex- 
tinguished. Women in attendance gasp- 
ed when he splashed a quart upon an 
Oriental rug. The liquid evaporated in 
a few seconds, leaving the rug unstained 
and undamaged. 

The refrigerant demonstrated is a de- 
velopment of the Frigidaire laborator- 
ies. Frigidaire engineers think it best 
fitted for air conditioning, commercial 
refrigeration installations in grocery, 
meat markets, and floral shops—public 
buildings and marine work. 


COLUMBUS, Ohio—Forty-two house- 
hold Frigidaires have been installed in 
the Broadwin apartments, near the gov- 
ernor’s mansion, here. The refrigerat- 
ing equipment replaces an ammonia 
plant that has been in operation since 
the building was erected, six years ago. 

In addition to the household models, 
thirty-six 4-cu. ft. refrigerators and six 
6-cu. ft. models, a considerable amount 
of refrigeration equipment has been in- 
stalled in the main building of the kit- 
chen. The order was taken by Guy G. 
Harris, representing the Advanced Re- 
frigeration Co. The building is owned 
by the Ferro Concrete Construction 
Co., Cincinnati. 

All of Them are President Makers 

These men were largely instrumental in making Albert Ahrens, Oklahoma City distributor, president of G. E. 
Refrigerania. Left to right they are George Moody, commercial manager; F. L. Knight and George Schraub- 
stadter, grocery specialists; Robert Jageman, restaurant specialist; Ted Brehme, secretary to Moody; S. A. 
Grimes, junior cabinet salesman; L. L. Robinson, grocery specialist; and R. K. Ellis, water cooler specialist. 


SCHENECTADY, N. Y.—Directors of 
General Electric Co. maintained current 
dividend rates last week by voting the 
usual quarterly disbursements of 10 
cents on common and 15 cents on spe- 
cial stocks for January payment. 

No statement was made with regard 
to disposition of the concern’s holdings 
of Radio Corp. of America shares, pro- 
vided for by the recent consent degree. 

Auburn Automobile Co. also declared 
its regular quarterly distribution, which 
amounts to $1 cash and 2 per cent in| 


MIDDLETOWN, Ohio—The American | 
Rolling Mill Co. of this city has ac-| 
quired the properties of the Lake Erie) 
Steel and Blanking Co. of Cleveland. | 


satisfac 1 and econ 
| Brass R a . Spec la 
machine procuction, 
important economies, 

For further informati 

Brass Inc rporatea, 2 


on Refrigerator Parts 


t e-wrought Brass Forgin Leak-proof t 
ulds and gases because Of Clost exture. Ec 1 
1 } ; a en : 
cal because of accuracy < dimens , Saving 
machining time. Economical because of reduction 
f rejects to a negligible ta r 
2 S¢ ar, le ( Dpe , Re rit f rad f 4 7 I ‘ ‘ yy Anne aled 
electrically to prevent s} I ehvdrated by a 
special drving system... positively sealed agains 
moisture - 99.9% pure copper, deoxidized, free 
trom flaws. 
3 Sheet Copper... Available in everv commercial vari 
” , cae , 
etv. Every sheet copper requirement fulfilled wi 



ly suited for high-speed screw- 

Easy machinability results in 

n, address Revere Copper and 
30 Park Ave., New York Citv. 

y ~ 
Revere Copper and Brass 
Baltimore Diwisson, Baitimore, Mea Dallas Diwision, Cascage, Ll. 
Higgins Division, Detroit, Mich Michigan Diwision, Detroit, Mick. | 
Faunton-New Bedford Diwisicn, Taunton, Mass Rome Division, Rome, N. Y | 
Executive Orrices: NEW YORK CITY 
Generat Orrices: ROME, N. Y, 

10 Sales in 11 Days 

TAMPA, Fla.—Having sold nine 
household refrigerators and one 
milk-cooling installation in a period 
of 11 days, C. J. Jones won a spe- 
cial sales contest conducted by the 
3yars-Forgy Refrigeration Co., Inc., 

local Frigidaire distributor, and 
sailed for Cuba with all expenses 


SCHENECTADY, N. Y.—The Niagara 
Hudson Power Corp. will retire from 
the merchandising of electric appli- 
ances, Jan. 1, 1933, according to A. 

| Wayne Merriam, General Electric dis- 

tributor here. 

According to Merriam, the utility com- 
pany believes that the sale of appliances 
has come to the point of promotional 
work, and it intends to cooperate with 
appliance dealers in the analysing and 
building up of markets, and in building 
methods of merchandising on construc- 
tive and profitable bases. 

Its present sales force will be main- 
tained, however, although the nature of 
its work will be changed. Salesmen will 
become sales promotion men in their 
respective territories, with supervision 
by trained and competent merchandise 

The function of the sales promotion 
men will be to contact the customers of 
Niagara Hudson periodically, to sell 
them the use of electric appliances, and 
to determine in what new appliances 
they are interested. 

In this way prospects will be found 
and turned over to the dealer for sell- 
ing. The direct aid of the sales super- 
visor in helping the dealer to sell will 
be available if the dealer desires. 

First application of this plan will be 
made in the Glenn Falls area beginning 
Jan. 1. It will be tried out thoroughly 
there, and definite procedures will be 
up through experience before it is 
applied to other areas 

Included in the plan the formation 
of a merchandising board, with repre 
sentatives from manufacturers and dis 
tributors on it-—its purpose being to 
study markets, create demand, and pro- 
mote effective merchandising methods 



WASHINGTON, D. C.—Figures com 
piled and recently issued by the United 
States Department of Labor show that 
in the electrical machinery, apparatus 
and supplies industry employment fell 
| off from September to October 2.5 pe1 
cent, the index figure standing at 49.3 
as compared with 50.6 in September 

The decline from October, 1931, was 
34.7 per cent, the index figure for that 
month having been 75.6. Payroll totals, 
however, changed but slightly during 

the month, the index figure for October 

being 32.8, against 32.9 for the preceed- 

ing month, but amounting to approxi- 
mately half of the total recorded for 
October, 1931, when the index figure 
was 62.7. 


Boardman, co-holder of the world’s long 
distance airplane record, has purchased 
a large model household Frigidaire, sold 
by the Old Colony Sales Corp. 


SCHENECTADY, N. Y.-For the pur- 

pose of giving direction and stimulus 
to an “economy in selling” program 

through cooperation in the formation 
of business-getting plans for 1933, dis- 
trict publicity representatives of 
General Electric Co. held their annual 
meeting here, Nov. 28, 29, and 30. 

Speakers appearing on the Monday 
program were: E. O. Shreve, M. O. 
Troy, W. W. Miller, E. P. Waller, C. H. 
Lang, C. W. Stuart, and R. L. Gibson. 
Monday night was “G-E Movie Night.” 

Starting at 8 o’clock, the more impres- 
sive movies that have come out of the 
G-E studio in the last few years were 
shown. In addition to the G-E movies 
a few short comedies were run to en- 
liven the evening’s entertainment. 

Sales direction and 
were discussed Tuesday. That evening 
the Publicity Department Association 
arranged a dance at the Green Lantern, 
Saratoga Road. 

sales promotion 

Another round-table discussion was 
on the program for Wednesday at which 
time G-E’s participation in the World’s 
Fair, Chicago, and plans in market re- 
search were discussed. 

Publicity representatives from dis- 
trict offices attending the meeting were 
as follows: J. W. Sholder, Philadelphia; 
P. L. McClure, Pittsburgh; B. J. Rowan 
and S. C. Rider, New York City; F. W 
Bliss, Boston; J. P. Allen and C. D 
Laidlaw, Cleveland; H. D. Sanborn and 
G. E. Simons, Chicago; V. R. Young, 
Canadian G. E.; and F. R. McClellan, 

the | 


NEW YORK CITY—The one di, n 
of the electrical industry which rec pqs 
|an expansion for the year is tha: de. 
| voted to electrical labor-saving de ces 
|for home use, states a survey of ‘hy 
electrical trade recently complete } 
R. G. Dun & Co. : 
| “Competition in this departmer 
| keen, but sales show a rather consi: +n; 
| increase, and the outlook is more pri 


jing than in any other department us 
|}now,” the report continues. ‘Hol. ja, 

| requirements are beginning to stim: as; 
| the sale of electrical toys, novelties, nq 
|appliances suitable for gift purpos¢ 

Supply Trade Better 
“The electrical supply trade is i 
somewhat better condition than it is 

|}during the early months of the \ a; 
| Even with seasonal influences stim) at 
ing certain departments, however, |} 
1932 sales-total from a unit stand) in 

expected to show a decrease 
least 8 per cent, when compared 
figures for the preceeding year. 

|} is 

“Large industrial concerns have bee; 
operating at a rather low rate of ca 
| pacity, and have been following a n 
servative buying policy so that the d 
mand for heavy electrical equipment 
has been rather light. 

“The increasing popularity of labo: 
saving devices for the home,” the su 
vey points out, “is reflected in 
steady gain during the year in the con 
sumption of electricity in the domestic 
service division. 


Potential Current Market 
“With so many electrical devices 
ready for this market, and electrical r¢ 
search laboratories promising so many 

more, the potentialities for domesti 
consumption of electricity reach fa: 
into the future. 

“Although the number of homes wire 

for current totals more than 20,600.00 

it is estimated that not more thar 
1,000,000 of these are electrified ade 

“Six states have passed the 1,000,(0 
mark in home users of electricity, New 
York leading with 3,131,649 dome 
customers; Pennsylvania, second, wit! 
1,783,589; Illinois, third, 
California, fourth, with 1,493,173; O} 
fifth, with 1,304,683; and Massachusett 
sixth, with 1,034,537. 

Fewer Defaults in Year 

“When it taken into considerat 
|that of the estimated 6,000,000 farm 
|there are only 650,000 which today art 
reached by ‘high lines’ some idea of t! 
extensions which lie ahead for the util- 
ities can be gained. 


“The general insolvency record of th: 
industry somewhat more favorabl 
than it was a year ago, defaults nun 
bering 188, with liabilities of $4,365,139 
during the first 10 months of the cu 
rent year comparing with a total 
217, with involved liabilities of $4,822,234 
for the entire 12 months of 1931.” 

The improving trend, however, 
shown in the special compilation of R 
G. Dun & Co. has been confined almos 
entirely to the manufacturing division 
of the industry. 













Customer Satisfaction 

After all it’s the satisfied customer who counts. That's why 

so many manufacturers who jealously guard the reputa- 

tion of their product supply Century Motors. They cut 

motor service calls down to a minimum because they are 

and always have been, built 

your motor “requirements may 

right to run right. Whatever 

be investigate Century. 



1806 Pine St. 

St. Louis, Mo. 

Offices and Stock Points in Principle Cities 




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e points time and again in my lec- 


A Page of News for Women of the Industry 


By Margaret M. Thompson 

)'o one in these hard times is going 
0} Ay from $100 to $200 for an electric 
efi gerator for the purpose of making 
Helen Watts 
economist conducting 
Food Foundation cooking 

desserts,” stated 


fan ¥ 
sch eiber, 
the Kroger 
sh ol in Detroit last week. 

or that reason, 


the important factors 




the stage 


on during 

erator way. 
One of Mrs. 

it with the aid of the Kelvinator 
Chicken Supreme.” This was 
en in whipped cream and cheese. 

Economy is the third point I stress 
show them 
vo bottles of tomato juice cocktail, one 
I tell 
he class the difference in price of the 
wo and then point out the economy to 
size and 
eping what is left over in the refrig- 

talking to my class. I 

large size, and the other small. 

had by buying the larger 


I make it emphatic that there is no 

in buying cheap goods, 
economy is buying 

large enough quantities 

hat real 
zoods in 


WcPherson Pinch-hits 

Miss Pauline Peacock of the Kelvina- 
Kroger Food Foundation in its 
Each week Miss Peacock 
efrigeration during the cooking school. 
ill during the 
school was here and could not 

home economics staff has 
vith the 
uur of cities. 
10-minute lecture on 

ves a 
Unfortunately for the Detroit 
nces Miss Peacock was 
week the 
take part. 
Miss Eva McPherson, 
vinator home economics 
" in her own words, 





ho one 


tubber like 


THE young electric refrigerator indus- 
try, like all other infant industries, 
nade some mistakes in its first models. 
But doorseal, from the very beginning, 
lid a good job, and we are proud of the 
act that we were able to help. 
Engineers asked us to collaborate in 
he early days—and they still ask our 
idvice—because we have had so many 
years of experience in the design and 

manufacture of every conceivable 
type of rubber article. 
Perhaps we can better the 

shapes, strengthen the insula- 
ting properties in your door- 
seal and make it easier to 
apply. Address, The 
Miller Rubber Prod- 
ucts Co., (Inc.), 
Akron, Ohio. 

in advertising elec- 
vic refrigeration in my class I stress 
o.iomy and health as the greatest sell- 
Sanitation and food preser- 

the Kelvinator 
lasses, and showed Detroit homemakers 
iow to prepare appetizing food the re- 

Schreiber’s most success- 
ful recipes which she prepared in De- 

also of the Kel- 
Miss Pea- 
and ably told the Kelvinator story. 

| service 

3,500 Women 

In 40 cities of the United States the 
Kroger cooking school will be held. In 
Detroit it was necessary to have two 

sessions a day, one in the morning and 
one in the afternoon, to accommodate 
the crowds of women. 

The theater in which the school was 
held has a capacity of approximately 
3,500 and it was filled to overflowing 
during each of the six sessions. 

A 10-page section of the Detroit 
Times, local newspaper, served to in- 
troduce the school to the Detroit house- | 
wives. A preview of the school was 
given Kroger employes, and each store | 
manager and salesman was expected to 
advertise the affair in his store. Window 
banners were also distributed to each 
Kroger grocery. 

More than 15 food manufacturers, 
well as the Kelvinator Corp. and Estate 
Stove Co., Hamilton, Ohio, cooper- 
ated with the Kroger Food Foundation 
in putting on the school and food insti- | 
tute. | 

A Kelvinator, model R-42, was the 
grand prize of the school. Among the |} 
smaller prizes distributed was a Seur- | 
lock Kontanerette, one of those new 


New Director 

New home economics director for 
N. K. Ovalle, Inc., G. E. distribu- 

tor at Harrisburg, Pa. 

Ovalle Holds Series KELVINATOR OFFERS 

_ Of Cold Cooking © 

HARRISBURG, Pa.—A series of user- 
prospect meetings have been held dur- 
ing the past few weeks in the Pennsyl- 
vania territory of N. K. Ovalle, Inc., 
distributor here for General Electric 
refrigerators, according to Miss Edwina 
Nolan, director of home economics for 
the General Electric refrigeration de- 
meetings were held by the 
Electric Co., sales outlet for 
Ovalle, Inec., in Scranton, Pittston, and 
Carbondale. Miss Nolan cooperated with 
Miss Vivian McDonald, home economist 
for the Scranton Electric Co., in putting 
mn these meetings 

Miss Dorothy I. 


Heald, home econom- 

ist for N. K. Ovalle, Inc., during this 
same period, held 58 cold cookery 
|schools in as many small Pennsylvania 
towns. Total attendance at these meet- 
ings exceeded 1,300 

In Richland, Pa., a town of 500, Miss 
Heald reported an attendance of 100 
persons, one fifth of whom were men. 
Nifty families were represented. This 
meeting was held in the display room 
of I. J. Marx, dealer for Ovalle 

Approximately 100 women were turn- 

J bewe 
convenient, refrigerator dishes made up BRUNSWICK- KROESCHELL UNIT ec away from the store of the Spire 

of six compartments on a revolving 
base, and recently placed on the market 
by the Scurlock Kontanerette Corp. of 

In addition to sponsoring this cooking 
school, the Kroger Food Foundation 
has recently published a set of nine 
booklets on the preparation of food. 

One pamphlet, “Matching the Dessert 
to the Mood of the Meal,” gives several 
excellent recipes for frozen desserts, | 
while another on “Drinks for Pleasure 
and Drinks for Health” explains further 
uses of the electric refrigerator 

* 7 * 

Sawyer’s New Project 

Stressing the need for more publicity 
in the home economics field, Marian 
Sawyer, home economist of Kelvinator 
Corp., suggested at the meeting of the 
home economics section of the National 

Electric Light Association recently held | 
in Chicago, that the association publish | 

a quarterly bulletin on home economics. 

The suggestion was approved by 
convention, and Miss Sawyer was ap- 
pointed chairman of the publicity com- 
mittee to formulate plans for the bul- 
letin. She has asked the following to 
serve on her committee: Helen Smith, 

Rochester Gas & Electric Co., Rochester, 
N. Y.; Mrs. Della Lutes, Easy Washing 
Machine Co., Syracuse, N. Y.; Fern 

Snyder, Georgia Power Co., Atlanta; and 
Clara Zillissen, Philadelphia Electric 
Co., Philadelphia. 

According to Miss Sawyer, 
mittee also plans to disseminate infor 
mation about home service to trade 
papers, newspapers, and magazines. 

. * * 

Charting the Facts 

Other plans discussed at the conven- 
tion in Chicago included the publishing 
of a demonstration chart each month 
Miss Florence Freer of the Brooklyn 
Edison Co. chairman of the home 
committee of the N.E.L.A., and 

this com 


lis in charge of the charts. 

These will be published each month 
and will contain information on ranges, 
refrigerators, etc. for all home econom- 
ists of N.E.L.A. Miss Freer has asked 
Miss Sawyer to prepare the chart on 




A radio kitchen | 

has been installed in station WSM, here. | 
Every Wednesday and Friday from 11 
o'clock until noon, domestic science and 
home economics programs are _ broad- 
cast from a General Electric kitchen 
built right into the studios 

Mary Lyles Wilson is the home eco- 
nomist in charge of the broadcasts. | 
Pendergraph-Brown, Inc., General Elec- |} 
tric distributor in Nashville, furnished 
the equipment for the kitchen. 

In addition to the vast radio audience, 
100 visitors can be accommodated in the 
studio kitchen to see as well as hear 
the economics programs 


DETROIT—Miss Marian Sawyer, Kel- 
vinator factory home economist, was re- 
cently appointed publicity chairman of 

the Michigan State Economics Associa- 
tion by Mary I 3arber, director of 
home economics of the Kellogg Co., and 

president of the association 

It will be part of Miss Sawyer’s duties 
is chairman of this publicity committee 
to create a group consciousness among 
home economics teachers and directors 
throughout the state, and to obtain pub- 
lication in local newspapers throughout 
the state as to what these teachers and 

directors are accomplishing 
Set, ee aa Sete a? 


DETROIT~—-Installation of 2' 

3runswick-Kroeschell carbonic refriger- 

tons of 

Electric Co., dealer in Hummelstown, 
;}when Miss Heald, assisted by Mrs. 
| Dorothy Putnam, another home econom- 
list, held a meeting there. The hall was 
|so crowded that several women had to 

ation has just been completed in the |move their chairs each time the refrig- 

Grosse by 

Cottage hospital, Pointe, 
Detroit branch of Carrier Corp 

She Helps 
Se/! Herself! 



Only Leonard has the LeN-A-Dor 




erator door had to be opened, reports 

Miss Heald. 


As the wide door swings gently open, 
many other features to operate for herself. 
eager to pull out the dairy basket (another exclu- 
sive Leonard feature )—to examine the sliding and 
telescoping shelves, vegetable crisper, rubber tray 
and adjustable tray supports—to turn the knob of 
the Chill-om-eter with its 8 freezing speeds, and 
try the self-closing ice compartment door. 

is SO easy to sell. 
of a demonstration so dramatic, so interesting, or 
containing so much action. 

Ba BA fe Gee Pee bane Cael — oe aa Malia pes akeeits 


DETROIT Salosmen in Kroger chain 
stores, here, who send in the name of 
a refrigerator prospect to the Kelvina- 
tor Corp., will receive an award of $5 
if the sale is completed within 90 days. 

Marian Sawyer, Kelvinator home eco- 
nomist, told employes of the Kroger or- 
ganization about this plan at a preview 
of the Kroger cooking school and food 
institute held in the State theater here 
last week. 

The cooking school and 
tute is being sponsored by the Kroger 
Food Foundation, several national food 
manufacturers, and_ the Kelvinator 
Corp. and to be held in 40 cities 
in the United States before it closes. 

Detroit homemakers were invited to 
attend the school Wednesday, Thursday, 

food insti- 


and Friday of last week. Helen Watts 
Schreiber, a graduate of Ohio State 
university, is the home economist in 

Miss Pauline Peacock of the home 
economics staff of the Kelvinator fac- 
tory travels with the cooking school, 
and gives a 10-minute talk on Kelvin- 

ator electric refrigerators. 

Miss Peacock contacts the Kelvinator 
dealers in each city, and instru- 
mental in getting cooperation between 
the dealers and the Kroger stores. 

Kelvinator refrigerators are on dis- 
play in several Kroger stores during the 
week of the cooking school. In Detroit, 
refrigerators were placed in eight stores. 
The grand prize of the cooking school 
in each city is a model R-42 Kelvinator 

Tickets for the school were given out 
in all Kroger stores and at the theater. 


HEN a dealer shows the new Leonard Elec- 
tric, the first thing the prospect wants to 
do is to touch her toe to the Len-A-Dor pedal. 
And from that point on, she becomes a partner in 
the demonstration. 

The unusual number of extra convenience features 
in the new Leonard Electric is one reason why it 

No other refrigerator is capable 

Add to these features the appeal of Leonard beauty 
and roominess, Leonard shelf area and ice capacity, 
the quality of Leonard cabinets and finishes, 
the prestige of the Leonard name—and you have 
an unbeatable combination. 

The new Leonard Electrics—10 beautiful models (4 
all-porcelain)—offer the greatest values in Leonard 
history—and you will look far to find a franchise so 
Write or wire now; desirable territories 
are being rapidly closed. 

14256 Plymouth Road, Detroit 

© 112 vines 



she finds 
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The Business Newspaper of the Refrigeration Industry 

Published Every Week by 

Also publishers of RerricgraATep Foop News (monthly) and 
REFRIGERATION Directory and MARKET Data Book (annual) 
550 Maccabees Building, Woodward Ave. and Putnam St. 
Detroit, Michigan. Telephones: Columbia 4242-4243-4244 

Subscription Rates: 

U. S. and Possessions and countries in Pan-American 
Postal Union: $3.00 per year; 2 years for $5.00 
Canada: $6.00 per year (U. S. Money) 

All Other Countries: $4.00 per year; 2 years for $7.00 
Advertising Rates on Request 

F. M. COCKRELL, Publisher 

Georce F. TAUBENECK, Editor 
JoHN T. ScHagererR, Engineering Editor 
Pu B. Revexer, Assistant Editor 
MarGcareT M. THOMPSON, Assistant Editor 
Euston D. Herron, Staff Writer 

FreperiIcK W. Brack, Advertising Manager 
Gerorce N. ConGpon, Business Manager 
JoHN R. ApamMs, Production Manager 

Member, Audit Bureau of Circulations 
Copyright, 1932, by Business News Publishing Co. 

VoL. 7. No. 14, SERIAL No. 194, DECEMBER 7, 1932 

Financing Distributors 

OW to stay in business next year is the 
biggest problem (in fact, the digest, the 
synopsis, and the sum total of all their problems) 
of an alarming number of distributors today. That 
perplexity is, consequently, one of the chief worries 
of electric refrigeration manufacturers at the 

present writing. 

Last spring the sales manager’s headache was 

over what to do about the demise of the hundreds 
of dealers who were passing out of the refrigera- 
tion picture. A few months intervened, and the 
wave reached as far back as the wholesale embank- 
ment of the industry. During the autumn months 
a number of distributors gave up the ghost. Close 
observers of the industry are predicting that the 
wave will continue its progress and engulf several 
manufacturers before the new year is well under 


Too Many Concerns 

At first glance these statements may seem 
unduly pessimistic and disheartening. But there 
are many who have been saying for some time that 
the refrigeration industry has been choked with 
too many manufacturers, and dissipated through 
too many dealers. Contraction in dealer ranks, 
especially in metropolitan centers, has brought 
hurrahs from older and harder working dealers in 
those spots. Depletion in the census of manufac- 
turers will no doubt evoke sighs of relief from the 
more substantial concerns which have been build- 
ing for stability and permanency over a period of 

Evacuation of territorial strongholds by dis- 
tributors, however, pleases almost nobody. Strenu- 
ous efforts of strong, independent distributors have 
been one of the chief factors in the growth and) 

progress of the industry. These distributors are_ 
still capable of doing a hell-bent-for-election sell- 
ing job. But they need more capital. And consid- 
erable brain power is being brought to bear on 
the problem of helping them out. 

Four Solutions 

Thus far four broad solutions have been 
offered. One has been the establishment of factory 
branches to serve the areas formerly covered by 
distributors who are unable to stay in the swim. | 
Another has been the extension of territories to 
strong distributors who are able to take weaker 
ones under their wings. A third method has been 
that of the manufacturer offering direct financial 
assistance (either through a loan or by purchas- 
ing a substantial interest in the distributorship) 
to distressed wholesalers. A fourth solution is that 
of encouraging distributors with shrunken sales 
volumes to take on lines of companion mer-) 

This last solution, which was advocated so 
warmly by sales managers at the beginning of the 
fall months, has not been accepted as quickly by 
distributors as might have been hoped. 

Companies like General Electric, which has a 
complete line of household appliances, were able to 
set up their refrigeration distributors in the busi- 
ness of selling ranges, laundry equipment, vacuum 
cleaners, and the like in one fell swoop. Other 
groups of distributors, however, have not been so 
fortunate. They have been interested in the idea, 
but have not known exactly what to do about it. 
Their education in the possibilities of companion 

ae Sone 

merchandise as a life-saver has not been thorough 
or adequate. 

Ordinarily a jobber is in a most fortunate 
position. A manufacturer is stuck with his prod- 
uct; if it doesn’t gain public acceptance, he must 
take a big loss and start all over again. A dealer 
is stuck with his locality; if business becomes 
stagnant at his stand, he generally passes out be- 
fore he can go somewhere else and set up a new 
establishment. A distributor, on the contrary, is 
in a much more flexible situation. If one product 
isn’t selling, he can abandon it and try a product 
which is; if a dealer doesn’t come through, he can 
switch the franchise to a livelier merchant in the 
same locality. 

Refrigeration distributors, however, have been 
in a peculiar position this year. No product they 
might choose would have more—or as much—sales 
appeal as electric refrigerators. And for that 
reason, they have been able to get their pick of 
dealers. Even so, many of them haven’t been able 
to make money. 

Too Rapid Growth 

Becoming overextended during the rapid up- 
swing of the industry during the last few years, 
they haven’t been able to readjust their organiza- 
tions quickly enough. Many, having thrown every- 
thing they made in prosperous years back into the 
promotion of their business, haven’t accumulated 
enough capital to tide them over the doldrums of 

Steps to prevent further losses of good dis- 
tributors are now being taken by a number of 
manufacturers. Distributors are being required to 
furnish monthly balance sheets to financial de- 
partments of manufacturers. Trained financial 
experts, armed with these sheets, visit distributors 
regularly and attempt to help them keep their 
business on an even keel. High-speed salesmanship 
is being tempered with cold-cash accountancy. 
And as a result many perfectly good distributor- 
ships are being saved from the rocks. 

Financial assistance—both concrete and ab- 


‘Stract (advisory) —is needed badly by numbers of 

distributors today. Manufacturers are supplying 
it. A few (not enough) manufacturers of house- 
hold appliances which refrigeration distributors 
might sell as companion lines are also lending a 
helping hand. It would appear that the leaders 
are getting the situation under control. 

Gleanings from Other Periodicals 


OWADAYS we are used to learning that “revolution- 
ary” discoveries have been made and that “new prin- 
ciples” are used in many new devices. In fact these words 
are so often used that most of us are probably wary about 
accepting at their face value announcements which assert 

that these things are true. 
It is seldom, though, that any of us in the heating indus- 

| be a lukewarmer on electric cooking. Get hot! 

try come quite as close to having these words really apply 

|}as is the case with the use of water as a refrigerant for 

air conditioning. It is true that its use is not exactly a “new 
principle” nor is it yet shown that it will prove “revolution- 
ary,” but it is relatively new and it does have possibilities of 
actually becoming revolutionary in time. 

Just now the idea is in the stage where a great deal of 

| study has been devoted to it, some equipments have appeared 

on the market, and a few installations are reported both in 
process and comfort work. Very few cost figures or installa- 
tion and operating experiences are in existence, but these 
early installations should rapidly supply enough to permit 
a more intelligent opinion as to whether the equipments are 
actually to bring about a notable change in refrigerating 

| practice in air conditioning. 

The general idea of using water as a refrigerant and 

| Steam as the source of energy means that a boiler plant (or 

a steam supply) is a necessity; that this same plant, or 
supply, would serve to furnish energy for both winter and 
summer seasons; that the piping involved would be distinctly 
steam and water piping; and that both the heating engineer 
and contract would be dealing with a substance with which 
they are both familiar. If steam refrigeration wins out it | 
will mean that the whole field of air cooling will be even 
more logically a part of the work of the heating man than 
it is at present 

The movement is just nicely under way. Watch it, keep 
informed, and be prepared.—Heating and Ventilating, 
December, 1932 

HE “all-electric home” is a goal to be achieved by our 
industry. Its ultimate attainment is predicted on the 

natural desire of our customers for the best that there is 

in home life. Awaken the public desire for the “all-electric 
home” now and the problems of selling electric cooking 
in the next few years will be just so much easier. Don't 
Let's go! 
The electric range represents modernity. For any electric 
utility interest to try to withhold the modern thing from | 
customers is to be recreant to the very basic principles of 
the electrical industry and to make a vain attempt to hold 
back progress. G. W. Van Derzee, vice president, Milwaukee 
Electric Railway & Light Co., Milwaukee, in Electrical | 
World Nov. 5. 

On Our Bookshelves 


Authors: Charles F. Kettering, vice 
president, general director, research 
laboratories, General Motors Corp., 
and Allen Orth, engineer, research 
laboratories, General Motors Corp. 
Publisher: Williams & Wilkins Co., 
Baltimore, in cooperation with the 
Century of Progress Exposition. 
Pages: 124. Date of publication: 1932. 

HE development of new products 

through research, and the systematic 
improvement of the old to create new 
demands is the only way to keep 
civilization from stagnation, according 
to “The New Necessity,” a recent book 
on the automobile industry, written by 
Charles F. Kettering and Allen Orth of 
the General Motors Corp. research de- 

“Whenever wants are synonymous 
with need, there is a static form of 
civilization that is unhealthy,” writes 
the authors. “When, however, new 
wants are created which are entirely 
different from needs, then there begins 
a mental reaction of far more import- 
ance than one that is purely economic. 

“People begin to want things that 
they do not need; and as they begin to 
want these things they begin to become 
more alert mentally, more willing to 
work, more willing to do the unusual. 
Consequently it is possible to break the 
dangerous routine, and step up our 
economic life to an entirely new plane. 

Wants Are Few Today 

“Today the wants of people are few— 
they seem to have everything: radios, 
automobiles, and airplanes. Things in 
general seem to be standardized as well 
as stabilized. People have a tendency 
to become easily satisfied but it is 
easily seen that such a condition, if uni- 
versally accepted, can lead but to one 

“That means that approximately 40 
per cent of the people would be unem- 
ployed, because 60 per cent can produce 
what 100 per cent consumes. There is 
only one way out and that is through 
the development of new products and 
systematic improvement of the old to 
create new demands. 

“Standardize materials, but never sub- 
mit to the standardization of ideas,” 
state the authors. 

Long before slump conditions were 
complained of in print by business lead- 
ers, Mr. Kettering was credited with 
predicting changes which America, and 
particularly the automobile industry, are 
passing through now. He said that the 
new commodities, inventions, and proc- 
esses on the order of radio and televi- 
sion must be developed if the country 
ever again is to keep all its workers on 
full time. 

Analyzes Automobile Outlook 

This book analyzes the outlook for the 
future, with emphasis on the automobile. 

“Today, the automobile is the most 
popular form of transportation,” it 
states. “It has taken its place beside 
the railroad, and as far as passenger 
transportation is concerned, has in many 
cases supplanted it. 

“It may even come to a point where, 
if meeting a friend on the street, one 
might say: ‘Well, John is going to enter 
the university next week. He is going 
down on the 10:20. He is considerably 
excited about it, too—it is his first ride 
on a train.’ 

“You wonder what sort of a boy John 

can be; 19 years old, living in a town of 
nearly 100,000 people and having never 

|ridden on a train. 

“Then you remember that John has 
been brought up with a steering wheel 
in his hand, and has probably never had 
an occasion to use a train—his car has 
taken him where he wanted to go.” 

Changes in People 

The automobile has brought about a_| 

| change in the people as well as in the 


method of transportation, the 
points out. The American people have 
become “road conscious.” A man is tied 
down by a narrow horizon. 

The world has become smaller. The 
farmer is no longer anchored to his 
farm by a horse-and-buggy chain 30 
miles long, and the city man’s horizon 
does not end with the pavement 

A network of 3,000,000 miles of high- 
ways covers the United States—-enough 
to girdle the globe 100 times. 
per cent of the population of our coun- 
try is located in a zone 10 miles wide 
flanking these roads. 

Seventy-five per cent of the population 
live on surfaced roads 

Using the horse-and-buggy days as a/| 
background, the co-authors then trace 
the development of automobiles from 
the earliest conceptions down to the 

present. They tell of the production line | 

to speed up manufacture of cars, and | 
of the development of heat treatment 

jand the introduction of alloy steels. 

The raising of the compression ratio 
of the engines in automobiles, and the 
resulting need and development of anti- 

| knock fuel is described. The authors} 

relate the process of experiment by 

was isolated. 
How nitro-cellulose finishes for cars 
developed and how they have 

book | 

Ninety | 

transformed factory methods of \ 
production are told in the book. ©}, 
invasion of this lacquer-finish into « )¢, 
industries as refrigeration and rac 
also mentioned. 

It is pointed out that you cannot ; j¢, 
a new industry in the midst of e 4} 
lished concerns without creating me 
kind of reverberations. In 1900 the 
mobile industry did not influence <a). 
aries to any great extent for that ir ap; 
industry employed fewer than 1) 

But today, the mechanic’s wa; 
double that of the 1900 mechanic's 
one person out of every ten emp! 
owes his livelihood either directly o jn 
directly to the automobile industry 

As a consumer of raw materials. |}; 
automobile has no equal in the his 5), 
of the world. Before its advent, «on 
and steel were used chiefly in bui! 
railroads, bridges, and steel struct. »es 

Today over one-half of the coun 
iron production goes into automo! 
As the largest customer of the iron in 
dustry, the automobile exerts a trem 
ous influence on the economics of |}, 
country, the book points out. 

Auto Is ‘Fourth Necessity’ 
Ranking the automobile as the “fo 
necessity,” transportation, as_ link: 
with food, clothing, and shelter, the book 

points the way for more pioneerin; 
foreign countries to motorize the en! i; 
world on a par with America. 

In the field of future developments t 
keep the wheels of industry moving, th: 
authors suggest recent inventions, among 
them air conditioning. “If it was pos 
sible to purchase at a moderate figure a 
compact machine, which at a cost of 
operation not too high would cool }} 
air in the dwelling, would not every 
householder be a potential customer’ 
ask the authors. 

They conclude by saying: “Whatever 
the future may hold, whether it is «: 
humidifiers, rubber pavement, exp: 
highways, or synthetic fuels for the gas 
tanks of automobiles, there will be new 
things, and therein lies the future of 
our country. 

“The world wants new things, new 
ideas, new products, new opportunities 
All of these units, when combined, wil! 
build up our civilization to a new plan: 
of perfection.” 

From Readers 

Dealers Are the ‘Goats’ 

Ludwig Hommel & Co. 
Norge Distributor 
Nov. 25, 193: 

You may be interested in reading | 
enclosed circular letter mailed by us 
our dealers. Maybe it is a little strong 
but I believe it tells the truth. 

L. Hom 
To all Refrigeration Dealers: 

Subject: Again the dealer is 

Every now and then we _ won 
whether dealers really are blind or j 
| enjoy having “the wool pulled over th 
| eyes.” We get doubtful at times whet! 
| the dealers appreciate those manuf 
|turers and distributors who play f 
|with them. What do you think? H: 
| are the facts that are prompting th: 
| observations. 
| In the last few years, many of 
jlarge refrigeration manufacturers h 
| been creating popular acceptance 
their product at the dealers’ expens« 

Their first step was the extension 
}extremely long and unreasonable gu 
jantees. The expense to the manuf 
jturer is quite moderate, consisting 
the replacement of a few parts. 17 
dealer, however, has to carry the burt 
of expense of this free service ove! 
long period of years. 

The dealer is further injured by t 
pernicious practice in that it cau 
the consumer to drag out his payme! 
for a corresponding period of years 
order to assure himself of the free s¢ 
ice. It is the dealer who “holds 

And now, because competition in t 
price field is becoming keener, th 
Same manufacturers promptly tu 
their backs upon the dealers and dur 
|their own unsold surplus merchandi 
at greatly reduced prices. You kn 
very well what that means—reposs: 
sions galore! 

A two or three or four months’ p: 
protection is but a subterfuge, for tl 
does not carry back to the sumn 
months when the bulk of the sales we 
made, on most of which the consum 
|; Payments are still quite small. Cons 
quently, great numbers of repossessio 
are resulting 

Think it over! Will you support o: 
who is your friend and _ constant 
planning how to help you make mo 
profit or your competitor who is ju 
using you year after year solely wit 
his own profit in mind? It is you, t! 
dealer, who is shaping our policy at : 

| which the compound, lead tetraeethyl,| times, and so we should value an e> 

pression of your opinion and views. 
J. N. EwincG 
General sales manag 



in att 
state 1 


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Conc'uded from Page 1, 
ta ing advantage of barga 

‘hese questions 
sa esmen valuable 

approach to that home, giving him facts 
ini figures for a sales argument, states 

C. sgrove. 
Vinners, as announced b 
a) as follows: 

Irs. E. W. Landers, Atlanta; Lee W. 
p tch, Baltimore; Mrs. C. L. Isley, Jr., ICE CUBE TRAYS 
M mphis, Tenn.; Mrs. W. C. Ribb, Ponca| Number of ice cube trays................... 
* y, Okla. Number of ice cubes produced at one freezir 
irs. Theresa Ll. Fakiler, Washington, D.C OO ——— 
c Mrs. J. H. O'Donnell, Indianapolis; COMPRESSOR (bat hts 
wrence H. Warbasse, Maplewood, N. J.; fonereasor err © ibs. 24 hire. 14° F.)... 
M-s. David Bogue, Portage, Wis. otor size hp.) et re ee ee 
Irs. J. D. Roberts, Lawrence Park, Erie, CABINET MATERIALS 
p:.; Ada M. Baker, Mechanicville, N. Y.;| Make of cabinet........ Briggs 
George C. McChesney, Indianapolis; Miss} Exterior material Rees 9 One piece steel shell 
4, nie Laurie Bird, Nampa, Idaho; Edith INSULATION 
Siter, DeLand, Fla. Nature of material..... Vegetable 
Irs. Walter H. Samson, Honolulu, Oahu, | Bulk or formed slabs...Formed slabs 
t H.: Ethel G. Hendee, Ossining, N. :| How waterproofed ..... Waterproofed paper | 
Mrs. John L. Cooper, Mason City, Iowa; FINISH 
thold Heyman, Albany, N. Y.; Miss Alice | Cabinet finish (exterior) .Lacquer 
Ty Pree latins Standard color ......... hite 
ts a Carlisle. Pa.: Mrs Cabinet finish (interior). Porcelain 
nelia W. Billups, Mobile, Ala.; Mrs. W. we TRATOR Kenai ane due 
Spicer, Marseilles, Ill.; Louise A. Evans, T sd ey Saeeeanr aervan + nee ae st 
“ re Woe Gf CONEPOL.. «0056+ Low side float 
densburg, Md.; Mrs. Nancy Vercellini, REFRIGERANT 
lr rrington, Conn. seal anaes pe See 
(rs. Edith S. Miles, Bellevue, Pa.; Mary | Geirigerant used .......Carrenc 
Shepley, Ritzville, Wash.; Mrs. Joseph 
Fishkin, Rockland Co., N. Y.; Mrs. Jessie Fa bp wadding McCord 
W. Murton, Battle Creek, Mich. Method of cooling. .Fan 
Mrs. W. N. Weaver, Aberdeen, N. C.;| Type of condenser. ..Finned tube 
Mrs. Alfred C. Aitken, Berkeley, Calif.; Mrs. FEATURES Light 

M. S. Wright, 

| nination of needless food spoilage?” 

Spokane, Wash. 


Model or Catalog ER eae ee eee 

Overall dimensions, including hardware 

Column 3) Height ERB oo ee as 
: : » Co ee Ree Sr ere 
in prices, by ee eer 
Inside caren o cabinet liner 
, =tj ; ED. occ cans baw eeskeene eos 
ger? Le sigs sa EE Oh. 6. wepe' con sn xee ed eenee 
information for an BOOMERS TEMONOND KS iccesacccccvasdescccse 
Number of refrigerator MS 2 cs\aeaa ees 

Gross food storage capacity (cu. ft.)...... 
Net food storage (cu. ft.) (Nema rating). 
Number of shelves ... 
Total shelf area (sq. ft.) 

y the judges, 

(Nema rating) 

; Mrs. Ida L. 

sgerstaff, Sterling, Colo.; Mrs. Hazel M. 

burt, Pittsburgh, 38 ATTEND MEETING OF 
Mrs. Russell F. Phillips, Washington, 

Ind.; Dorothy Camp, Seattle; Miss Helen N OSTON 
Niebuhr, Watervliet, N. Y.; G. C. Easley, LEONARD ME IN B 

Good Pine, La.; John F. Quinn, Hartford, 

—- B. Sanderson, Warren, Ohio: Mrs. | (Concluded from Page 1, Column 4) 
‘has. C. Wenrich, Washington, D. C.; Mrs. | Providence: E. C. Butts, Mel Leavitt, L. 

gE. F, Zwicker, Fountain City, Tenn.; —- Leavitt, Harry R. Tracy, C. Phillips, 

Schuyler C. Hodge, 
Tavares, Honolulu, 

Mrs. Joe Miller, 
W. A. Krebs, Pittsburgh; 


pleton, Portland, Ore.; Jessie Harr, Hollis, 
ae ae ham, J. M. Ingerson, E. E. Stanley, J. 
Mrs. Harry L. Oglesby, Englewood, N. J.;|F. Morgan, R. L. Jordan, R. T. Hum- 
M. Bruner, Richmond, Va.; Mrs. P. L. phreys, C. H. W. Farnham, and H. E 

Johnston, Atlanta; 
Englewood, N. J. 




Young, chairman of the b 
General Electric Co., 
in attorney to practice in 

tate by the appellate division, fourth 

lepartment, last week. 


lick of Buffalo, a friend of 


Reports that Owen D. Young's admis- 

mn to the bar 
tion of his relationship wit 

Corp. of America by his becoming gen- , 
ral counsel to the company could not | torship, 


Rumors that he might res 
nan of the board of the G 
tric Co. 




e Co. of this city, producer of sound 
tures and slidefilms for commercial ; ° " 
rposes, has opened branch offices in| (Concluded from Page 1, Column 5) 

Hanna building, Clevela 
X. F. Sutton, recently 
tant to the president, 
ervising the 
iness in that territory. 
+. S. Wasser, formerly 

of Wireless Systems, Ir 

le division manager, and Peyton B ja statement made by G. S. McKee, for- 
nm, for six years with Campbell- | ;merly vice president and works man- 
ald Co., advertising agency, Detroit,| ager, who has accepted an executive 

been made a member o 

staff of the 




Miami, Fl: 
Hawaii, T. 

Howard J. Tem- 

was sworn 

Young’s application for admission cyl 
vas seconded by Judge Daniel J. Kene-| 4nd Friday, 

foreshadowed a continu- 

were denied by persons close} 

appointed as-|a 
is in Cleveland 

nt of new/of the situation will be made to all 
|creditors and interested persons. 
general man-| E. E. Fox will be in active charge of 

Cleveland office 

i.; Mrs. C. N.| George H. Brown, John Louth, Bill God- 
frey, and Al Nichols. 
From the Vermont 

Burlington: Lee S. Ramsey, 

mn S 
: st Hardware Co., 

H. W. Max- 

Heller, M.D., 


From Cressey & Allen, Portland, Me.: 

K. C. Allen, David Thomas, C. A 
TTED T0 Sawyer, R. W. Burgess, and C. H. 
| Campbell. 


Owen D. 
oard of the ; 
in as LOS ANGELES—Practically the en- 

tire personnel of Graham Hambly & 
Son, distributor of Leonard electric re- 
frigerators in this territory, attended a 
two-day wholesale school here Thursday 

New York 

Dec. 1 and 2, under spon- 
long stand- | Sorship of the factory. 
| Presiding over the sessions were J 
|B. Nicolson and H. E. Brasier, West 
Coast factory representatives. 
h the Radio The program included a complete 

outline of the organization of a distribu- 
wholesale selling policies and 

|plans, dealer-getting activities, adver- 
ign as chair-|tising and sales promotion media and 
eneral Elec- | methods, dealer and salesman training, 

|selling plans offered by the Refrigera- 
tion Discount Corp., and an intensive 
presentation of the features of the 
| Leonard line. 



Motion Pic- 

| made and that upon the completion of 

survey of the business, assets, and 
affairs of the company, a detailed report 


ic., has been|the Ebinger organization, according to 

| position with the Baldwin-Southwark 
| Corp. of Philadelphia. 

f the execu- 


Your favorite Drink—cooled to the re- 

freshing point — INSTANTLY — ACCUR- 


“The time-tested cooler for every beverage" 

Specifications of New Grunow Line 


Make of compressor.... 
Type of system......... 
Type of compressor... 
Compressor drive ....... 
| oattfon of compressor 

| Type Of motor...... 
Method of starting 
Make of control.. 
Type of control. , 
Temperature regul: ation. 
How defrosted 

at often should 

motor be oiled 
| Guarantee on cabinet 
| Guarantee on system 
ing whom serviced 




DECEMBER 7, , 1932 

56% 621, 
9 , 1 
24h 31h, | had not 
25% 25°, 
31% 82% 36 | 
1914 23 25 
1744 16% 16 
i ‘ 1 F 1 tain conste 
6.01 7.18 8.73 pn 
2° 8.07.8 The three-cylinder condensing unit 
9.49 13.03 15.54 shown above was recently placed | tion, 

on the market by Universal Cooler | _ 
P “aa “sn Corp. See story on page 1 for |/ine of 

description of the machine. Mr. 


4 gals. 

was done this year, will go out of busi- 
ness. Further organization changes and 
reductions will not be made in our de- 





the department; M. J. 
manager of the apartment 

Judson C. Burns, 
Uhalt, manager of 

Howard Blinsinger, 
Philadelphia; A. A. 

| Corp., Chicago 



The line of Temprite coolers, which 
will be suitable for beer 
age is legalized, ranges in capacity from 
per hour per cooler, 

(Concluded from Page 
could be used to cool draught beer. 
was very difficult to control the temper- 
ature of the beer as ice would not main- 
amount of beer drawn per hour varied. 
that 80 per 
the purchasers of novelty boxes 
| fixtures will want mechanical refrigera- 
if draught beer is legalized.” 

|adaptable to beer cooling, according to 


Liquid Cooler Corp. 

to 150 gals. 


the dealer division; C. G. Rood, R. KANSAS CITY, 
CHICAGO —The weekly broadcast | Cooper Jr., Chicago; E. E. Colladay, Na- | Musie Co., dealer 
every Saturday night at 9:30 over sta-/tional Electrical Supply Co., Washing-/ators and _ radios 
tion WMAQ entitled, “A Century of |ton, D. C.; J. R. Poteat, Edison General | erected a new 
Progress Series,” was devoted to the/ Electric Appliance Co., Inc., Chicago;|rooms and offices, 
electrical group and its exhibits last |and C. M. Snyder, Walker Dishwasher | Schmitz, in charge 



of the 
and radio de pertments. 






and bar 

be DISCUSS SALES PLANS the smallest being . in diameter 

.Rotary 9 in. high while the largest is 9 in. 

ea diameter by 18 in. 

dice (Concluded from Page 1, Column 1) Various models fitted with or 
two, or three coils * cooling of 



Universal Machine MANUFACTURERS GET 

1, Column 2) 





if that bever- 




many kinds of beverages simultaneously 
Temprite coolers are all of the flooded 



Falmer partment.” type employing exclusively the 
Manual regulator In addition to Zimmerman, Kobick, |°UP type float. All are of the instantane- 
Shut down unit and the two guest speakers, short talks ous type and equipped with an < 

were made by Frank Carson, Caswell, matic temperature control valve which 
Never Inc., Detroit; D. R. Cannon, Cushman- positively controls : exit : 

Willis Co. Cleveland; A. M. Sweeney, temperature and permits duplexing with 
One year manager of refrigeration production other evaporators of the flooded or 
‘pe | saad and distribution; W. M. Timmerman, | ect expansion type to a central com- 
—o commercial refrigeration engineer for | PTeSSor. 

Majestic refriger- 
building to house sales- 
according to H. 


Write for catalog 





A Fact tHAat 1O years IN THE REFR 

More Haste 


There is often a temptation to solve 
an immediate problem quickly on the 
basis of today’s conditions only. But we 
have found that such solution usually 
brings about several more problems 
tomorrow, each more serious than 
our original one. Therefore, in solving 
our problems and determining our 
policies, we make every effort to con- 

sider the future as well as the present. 









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Long-Distance Phone 

Perhaps the most remarkable demon- 

By George F. Taubeneck 

Preview of Grunow Knockouts 

stration of lining up national distribu- | 

tion in the history of the electric refrig- 
eration industry was made not long ago 
by Duane Wanamaker for the Grunow 

Without leaving his desk, using only 
the long-distance telephone, Mr. Wana- 
maker secured distributors in 
area he had marked off on his wall map 
of the United States—in a per:od of a 
few weeks! 

Just one trip was made—to see the 
Detroit distributor—and Earl Macke, 
who made it, had to go to Detroit an,- 
how to see the Briggs Mfg. Co., which 
is making the Grunow boxes. 

* * * 

Magic Name 

Only one thing made this almost un- 
believable feat possible--the magic name 

of Bill Grunow. That he was bringing 
out a new product was all these men 

needed to know. 

In 1928 and 1929 Bill had helped mest 
of these fellows make a lot of money 
with the revolutionary Majestic radio. 
Again they wanted to get on the band- 

Other distributors (we saw several old 
friends at the Grunow convention), had 
heard the Grunow story, and were more 
than willing to take a chance that he 
“had something again.” 

This is an organization which is 
built entirely around a MAN. 

The refrigerator bears his name. 
Saturday Evening Post advertise- 
ments will carry his picture. 

His entire staff, as well as his dis- 
tributors, work on faith in Bill 

Incidentally, everybody calls him 

* +” + 
. . 
Rebuilding a Man 

What has Bill Grunow been doing 
since he left Majestic? Many persons 
have asked the Valve that question. The 
answer He has been rebuilding 

For the most part he has been spend- 
ing time with his family. Since last you 
heard about Bill, he has again become 
a proud father. This time it was a boy, 
ill, Jr. 

He has been living leisurely at his 
homes in River Forest, Ill.,and Phoenix, 
Ariz., and he has spent some time at 
his hunting lodge in Canada. 

Only 38, he is several times a million- 
aire. He has lived a hard-fighting, hard- 
working life. He fought in the War. 


And he took a dizzy ride from obscurity | 
success a | 

of business 
ago. Recuperation 
he has deserved. 

Out in Phoenix is a sanitarium which 
he founded. In Chicago each day a long 
line of almoners wait for Grunow food 
baskets. Charity, in these days when it 
is needed so badly, has taken much of 
his time 
these are 
No. social 
friends he 

the pinnacle 
short years 
needed; rest 


old friends 
Bill has been 

joys which 

climber he. setter the 
has known for years. He 
likes them to hear the pipe organ in 
his home, to sit leisurely after dinner 
in the evening and mix words with 
cigar smoke 

Bill has been recreat- 
He had to 
his assets and liabili 
mass of experience he has accumu- 
lated in the last decade. 

Above all, 
ing himself. 
take stock of 

has time 

ties, to astounding 

This experience has been solidify 
ing into a number of concrete, steel- 
ribbed concepts. He thinks he knows 

what should be what and whither 
it should tend. 

Too, he has been rebuilding him- 
self physically. Golf, riding, the 
outdoors have made _ him trim, 

paunchless, browned, steady-nerved, 

This POISE. He looks 
like a And yet he has 
simplicity and charm. All the tales 

about his bluster 
fade in the 
warmth of the kindliness which this 
new, revivified Bill Grunow radiates. 

man has 

you have heard 

and_ brazenity away 

Bi says he refrigeration industry 
forced him out of retirement and int 
business again. Had mn the situation 
proved so tempting he might have been 
content to spend his days enjoying his 
friends and his millions 

About this time last year, you may 
remember, he set up offices and an- 
nounced he would re-enter the radio- 
refrigeration business 

But he ran into some difficulties when 
é mpted to break his “irrevocable” 

he atte 

every | 

Display of hard-hitting advertisements 

| $5,000,000 trust fund. So he got a high- 
|priced legal staff together, and they 
|broke into that trust. Kenney and 
“Doc” Jordan were called back from 
Arizona, where they had been testing 
the carrene unit they had been working 
on since May, 1931; his old co-workers 
reassembled as if by magic. 
Bill says it’s a great time to go into 
| business. Everything is so low priced. 

| He is renting a factory for less than | 
his former Chicago distributor’s show- | 

room used to cost. 
ery he has bought from other refriger- 

Production machin- | 

ation manufacturers at from 10 to 20) 
|cents on the dollar. His overhead will 
be low. 

* + * 

Back from Vacation 

| girls 
with Bill at Majestic a couple of years | 
| August. 

Most interesting and most significant 
is the fact that the entire Grunow head- 
quarters organization—sales, promotion, 
engineering, production, down to the 
who work in the shop--were all 

ago. They were taught their jobs while 
on another payroll. Yet they know each 

|} other, know Bill, and can click together 

at once. 
“It cost twenty million dollars to 
train that staff—and me,” Bill 

smiles, “and I figure I ought to get 
some good out of it.” 

It’s just as if everybody had been 
away on a long vacation. Walk 
into the Grunow plant today and— 
if you knew the old crowd—every 

face is familiar. 
* * 

Oficial Famil 

Duane Wanamaker, the advertising 
manager, used to be vice president in 
charge of advertising for Majestic. Ac- 
cording to his own description, he 
“wouldn’t weigh 120 pounds soaking 
wet.” Is blonde, wears glasses. More 
about him later 

Jimmy Davin is one of the most in 

stantaneously likeable men I have ever 
met. Athletic, vigorous, he looks like a 
college halfback who has kept in train- 
ing since he left school. About 40, he 
looks 30. Has a son, Junior, who is one 
of the nation’s best ice skaters. Jimmy's 
room is plastered with Junior’s medals 
Davin is an “idea man,” and a whiz 
at organizing and running a convention 
M. W. Kenney was the F 
man of the radio industry a few 
ago. Now, overnight it were, he has 
become a refrigeration engineer. He is 
a graduate of the University of Illinois 

bright youns 


and at one time was with the Sangamo 
Electric Co. at Springfield, Ill, where 
he is still remembered as a_ budding 
genius. He isn't much over 30, is tall 
boyish, modest 

J. D. Jordan, Ph.D., Sigma Xi, Purdue 
graduate, and whatnot, used to be a 
vacuum tube expert. Now he, too, is a 
refrigeration engineer, and an expert 
manipulator of carrene 

“Doc”——and we do not speak in de 
rogation—-would have made a zgood col 
lege professor. He looks like one, and 
can explain the mysteries of a refrig 
eration cycle so well that even an editor 
should be able to understand it. (Note 
delineation of Grunow refrigerating sys 
tem on page 4 of this issue.) He's a 
topping good fellow, too 

Ralph Trimarco, the treasurer and 
financial man, is dark, quiet, potent 
young. Earl Macke is the trouble-shoot- 
er, the fixer. Lawsuits, dissatisfied cus- 
tomers, trouble of any kind is his meat 
He is tall, confident, likeable, rather 


Newcomer Bonfig 

One new man in this old family is H 

C. Bonfig, newly appointed salesman- 
ager. As the leading spirit in the Ster- 
ling Radio Co. of Kansas City, Mr. Bon 
fig is said to have made a bunch of 
money as a distributor. What's more 
he kept it! 

ete can ane 





Like Frigidaire’s Earl Doty and Gen- 

under certain conditions, build up pres- | 

sure of pile-driver proportions. 

“No ‘second lines’ to intrigue the pros- 
pective buyer and induce him to become | 
interested through a presumably lower 

| price.” 
“It uses for the first time a safe re- 
frigerant that is not explosive, non- 

Find the Man 

eral Electric’s Paul Zimmerman, Mr. 
Bonfig is a well-dressed man. Mus-| 
tached, bespectacled, earnest, he has 

poise, erudition, and a deep-seated con- 

“Bonnie” came to Chicago a fort- 
night ago to assume his new re- 
sponsibilities. He maintains that he’s 
had more fun in the last 10 days 
than he’s ever had before in all his 

Mr. Bonfig’s maiden speech before the 
Grunow distributors was a gem. His 
choice of words—and we'll have you 

know that’s one thing about which we're | 

supercritical was impeccable. His 
manner was engaging. And his humor 
was the best spontaneous witflow the 

Valve has heard since “Mike” Mahony, 
G. E. merchandising manager, panicked 
Rex Cole’s mob at Travers Island last 

We have a certain sympathy with 
and desire to root for—Mr. Bonfig. 

It’s much the same feeling we had for 
“Hike” Newell when he came in from 
the field last winter to become vice 

president in charge of sales of Frigid- | 

aire. Both are successful young men 
with The Big Chance. Here’s luck! 

Mr. Bonfig refers to himself as 
apple-knocker from Kansas.” And 



corrosive, and non-combustible. Grunow 
has exclusive rights to the use of this 
refrigerant in household mcechines.” 
“Kor the first time it offers a refrig- 
erant that you can see, hold in your 
hand, smell without inconvenience, and 
without danger. When you buy a 
Grunow you know ‘what’s inside’ your 
refrigerator. You know it’s safe-——safe 

to have in your kitchen-—-safe to pre- 
serve your food and your family’s 

“An exclusive refrigerant that can be 

| poured out in a glass before your eyes.” 

+ * 

Already this little discourse has _ be- 

tokened that the nation-wide Grunow 
organization is indeed the lengthened 
shadow of a man. Bill is naturally 
capitalizing upon this confidence co- 
workers have in him. 

Those who attended the inaugural 
Grunow Corp. convention last week 
saw this message, written by Bill him- 

“Every investment is, in a rather strict 
sense, betting on a man. 
The human equation is inescapable. 
The problem in every business is men. 
Get men and you can get the profits. 
In the investment of money there 
something more important than the 
balance sheet—cash position, book 
value, or past dividend record, and 



Present Management. 

System, organization, methods, ma- 
chinery are worthless unless the men 
who control them are competent. 

Successful investors are often closer 
students of men and human nature 
than of balance sheets.” 

* * * 
First Customer 

Charles Calahan, manager of diver- 
sifications for the Briggs Mfg. Co., 
the first purchaser of a Grunow refrig- 

After hearing Kenney, Doc Jordan, 
and Bill Grunow himself expound the 
merits of Grunow refrigeration, Mr. 
Calahan walked up to the head of the 


|class and presented Salesmanager Bon- 

that Mr. Wanamaker avers that “Bonnie | 

knows where to find the apples (pros- 
pects), how to knock ’em down, and 
when to bring ’em home.” 

One of “Bonnie's” bon mots was this: 

“The head pressure on our sales and 
advertising programs is going to be a 
great deal greater than that in the 


* * 

¢ 3 
Smell’ Copy 
Previously we’ve mentioned the hody 
blows and hard right hooks contained 
in the preliminary advertising campaign 


for Grunow refrigerators prepared by 
Duane Wanamaker, advertising man- 

Here are some sample quotations: 
“SMELL the Grunow 
Then ask to smell the 
any other refrigerator! 
immediately that 
thing no other 

refrigerant in 
You'll realize 
Grunow has some- 
refrigerator has—a safe, 

dependable vrefrigerant that Grunow 
alone offers 

“It should be a great source of satis- 
faction to know that your refrigerator 
contains no poisonous nor corrosive 

gases; that, instead of building up high 
pressures which tend to cause explo- 
sions, it operates as a vacuum and can- 

not € plode sie 
‘No complicated belts 

pulleys, stuffing 
No dangerous gases which, 

They Liked 


| home. 
;sembled at Detroit in the Briggs plant. 
| (It’s 

fig with a check—-ink still wet—in full 
payment for a 7%-cu. ft. model. 
Mr. Calahan should be able to pick 

out a good specimen for delivery to his 
srunow refrigerators will be as- 


simpler to ship units to 
than boxes to Chicago.) Final 

tion will be made in Detroit. 
* > 


Dry-Zero Laboratory 

On the last afternoon of last week’s 
stay in Chicago, the Valve was initiated 
into the mysteries of the refrigerator 
testing laboratory in the Dry-Zero fac- 

A. L. Clements, keen production man- 
ager, and Marshall F. Goodheart, direc- 
tor of the laboratory, conducted the 
ceremonies. Even after the careful ex- 
planation and delineation of the ritual, 

we're not sure we understood all we 

First purpose of this laboratory is to 
test the efficiency of various household 

electric refrigerators. For this purpose 
the test room has been in operation con- 
stantly since December, 1931—-with from 
four to six boxes on test at all times 

Many manufacturers have accepted 
President Harvey Lindsay’s invitation 
to send models in for testing and 
semblage of data. Some haven't; 
in such Dry-Zero has gone out 
into the market and bought re- 
frigerators recalcitrant manufac- 

This Letter 



A. L. Billingsley, Katherine Fisher, F. M. Cockrell, C. E. Allen, and 
Ralph Leavenworth, judges in the Westinghouse letter contest meet at 

Mansfield, Ohio, 

to select the winners. 

Fifty Westinghouse electric 

refrigerators were awarded to those whose letters were deemed the best. 

It is Mr. Lindsay’s contentic 
that refrigerators should be sold 
performance, rather than price; ar 
he hopes that his testing laborato: 
may help point the way toward se! 
ing based on a standard rating scal 

At present the testing laboratory « 
sists of a corner of the Dry-Zero 
tory out on Halstead St. This corne 
insulated heavily, humidified by a ste m 
blower, and heated by a radiator. 

Electric refrigerators are placed w: h 

in this insulated compartment. Ins 
the boxes are two recording the 
ometers, and from two to six ther? \o- 

Outside the test room are various 
struments including a time recorde: 
recording wattmeter, watt hour meters 
wet-and-dry bulb recorder, telech: on 
clocks which run only when the ref? g 
erating machines do, and red lig 
which switch on when the machi 
start and off when they stop. 

Everything is checked and doul 
checked, and calibrated. Upon no sing 
instrument will these engineers deps 
Each bit of information they are seek 
ing is recorded by two or more differ 
types of devices. 

Data gathered includes running tim: 
inside temperatures, current consump- 
tion, freezing speeds, and the like. Cars 
ful watch is also maintained to note how 
machine and cabinet stand up, and how 
much service may be required under th¢ 
abnormal heat-and-humidity conditions 
of the test room. 

Dry-Zero engineers are especially 
interested in the problem of mois 
ture absorption by insulation. 

Water, of course, is a good con 
ductor of heat; and they maintain 
that “within a comparatively short 
space of time’”’ some insulations will 
have absorbed so much water that 
they no longer keep heat out of a 

Tests in their laboratory tend to 
prove this point. 

Another heavily insulated compart 
ment in the Dry-Zero laboratory is t 
soundproof room, in which refrigerators 
are tested for noise. 

This room, which 
brick and _ insulated 
blanketed Dry-Zero slabs, equipp: 
with a Burgess acoustimeter and 
microphone which picks up sound ar 

walled in with 

with mus! 



translates it into recordable energy. 
A Century of Progress 

Since last we visited the wind-broo: 
ed stretch of land which dredgers ha 
snitched from Lake Michigan to form 
the base for the 1933 World’s Fai1 
Chicago, many things have happened 

Scattered buildings of weird and 
fathomable design have now been join 
by a score or more of other structur 
which not only fill in some of the int: 
vening space, but round out the pictus 
and give meaning and pattern to 
irchitecture of the original buildings 

“A Century of Progress” in ot 


words, taking form and substance 
unity can be perceived. So can a p 

It now takes a dime to see the 
structures. They’re hidden by a ni 
foot iron fence—-save for their provi 
tie towers and roofs—-from those w 
haven't available one of Rockefells 
favorite coins 

This fence, like all the shockin 
nude frameworks which are to be 
fair’s edifices, is painted gray. C« 

we are told, will be added in the spri 
Today’s gray, which approximates 
shade of a three-days-old snowfall 
appropriate for winter, anyway 

If you were to ask us for a desc: 
tion of the fair’s architectural m« 
now that we've seen a goodly portion 
the buildings in various stages of ec 
pletion, we'd say that they remind 
of 1933 automobiles, Park Avenue p¢é 
house apartments depicted in 
movies), and the skeleton-like style 
women’s figures which has prevailed 
last few years and which has made d 
ing the national feminine religion 

Like 1933 automobiles 


because they 

jin a 

low-slung, streamlined, and functio: 
n design 



Like movie penthouses because 
netallic, angular sharp, glit 
‘lean, bright, unrelaxed, formal, 
word— modernistic 

Like the post-War editions 
American Girl because they 
curves, look spare and _ starved 
showy but neat, appear free and 
trammeled but leanly upholstered a 
incomfortable, and seem always 

Also within the 
sion enclosure are 
erected carnival “rides” 

of T 


a number 

of alrea 

They strike an incongruous note. M 
pretentious—and most homologous 
an aerial rocket car “ride,” yet to 

completed, on which the Otis Elevat 

(Concluded on Page 11, Column 1 



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By George F. Taubeneck 

‘oncluded from Page 10, Column 5) 
Ce Inland Steel Co. Great Lakes 
Dr -dge & Dock Co., and John A. Roe- 
pli g’s Sons (who built Brooklyn 
Br ige) are cooperating. 
* * * 


T hingumbobs 

‘Tere are some miscellaneous thing- 
un bobs about “A Century of Progress” 
sition which we hadn’t heard or 
se n when our lengthy story on the fair 
eared in the July 20 issue of ELectric 

City of New York,” the sturdy old 
ic crashing vessel in which Admiral 
Rechard E. Byrd made his dash to the 
Antarctic, will be afloat in World’s Fair 
w:ters, ready for inspection by visitors. 
\t present it is tied up at the Michigan 
3ivd. bridge over the Chicago river. 

telow decks is an exhibition of relics 
btained by Byrd on his famous trip to 
tle America, and all of the equipment 
ind scientific instruments used on the 

xtraordinary thrills are promised by 
promoters of the Florida Show in the 
Midway, where Seminole Indians from 
Florida will put in most of the 150 days 
ind nights of the fair, wrestling with 
full-grown alligators in dark pools 
similar to those in the Everglades. 

A fully equipped hospital is to be 
erected to take care of sickness and 
accident cases occuring on the grounds. 
Two ambulances and a full medical 
staff will be on duty during and after 
the exposition while demolition is under 

One of the most unusual of all build- 
ings will be that of the Century Dairy 
Exhibit, Inc. Visitors will enter a low 
portal along a vestibule and will turn, 
supposedly, to pass into the auditorium. 
But they will find themselves, instead, 
in an orchestra pit, looking up to a 
stage 40 feet high, on which will appear 
painting, sculpture, and projected pic- 
tures dramatizing the work of the dairy 
industry in today’s civilization. 

* . * 
Assembly Line 

Those who enjoy watching the 
line-movement operations in an 
automobile assembling plant should 
get their fill when they enter the 
$1,250,000 General Motors building 
being constructed for the Century 
of Progress. 

Built in the form of a round- 
cornered rectangle, this structure is 
454 feet long and 306 feet wide. At 
Thirty-first St. and Lief Eriksen 
drive a great entrance lobby will 
lead from the street to a balcony 
overlooking an assembly plant, 
where visitors may see every move 
made in putting a car together. 

In addition to this small-scale as- 
sembly room, the building will house 
a number of displays of products 
made by General Motors and its 

Soon to be erected is the Chrysler | 

building, which will, in both construc- 
tion and exhibits use motion as its key- 
note. It will glorify “floating power.” 
On its quarter-mile outdoor track, 
visitors may ride in any or all Chrysler 
cars. They will also see a Belgian roll, 
on which cars are subjected to some of 
the world’s worst bumping. 

Sound pictures will show construction 
of Chrysler cars at the main factories. 
Rising above the building will be seen 
four pillars of light, each displaying the 
name of a Chrysler model. 

A Chrysler motor will be marooned 
in the center of a pool to symbolize 
floating power, and other dramatizations 
of this Chrysler feature will be shown 
in Walter P. Chrysler Hall on the build- 
ing’s first floor. In the center of its 
court will be a large pool and walks 
shaded by stainless steel umbrella trees 

The discovery, development, and use 
of oil will furnish cause and raison 
d@etre for large exhibits at the fair. 

Sears, Roebuck building, just 
south of the Administration build- 
ing, will be devoted almost entirely 
to supplying conveniences and facili- 
ties for rest to visitors tired from 
miles of tramping. 

It will house a large lobby, an 
abundance of rest rooms, a small 
emergency hospital, a large restau- 
rant, telephones, a public check 
room, and information bureaus. On 
the roof and at either side of its 
tower will be great lounging spaces, 
dotted with tables and sun shades. 

* ” 

Modern Home 

In its exhibition hall on the second 
| floor will be a 45-ft. map of the United 
States, with lights showing the locations 
of every mail and retail Sears store in 
ithe country. And around the walls will 
|be a series of displays depicting the 
growth of merchandising from 1883 to 

In the building of the American 
|Radiator and Standard Sanitary Corp., 
this organization’s bureau of design de- 
velopment will have on exhibition heat- 
ing and plumbing equipment for apart- 
ment house buildings and private homes 
designed to keep apace with the coun- 
try’s latest architectural developments. 

Firestone Tire and Rubber Co. will 
}erect a special building for its exhibit 
lat the fair. In this structure, visitors 
| will see two complete assembly lines, 
;one for tires, and one for tubes, on 
| which these products will be made from 
lraw materials. Production of rubber 
will also be dramatized. 

Of prime interest to the refrig- 
| eration industry will be the Home 
| and Industrial Arts exhibit. 

The display will comprise eight 
| houses and a series of pavilions, all 

demonstrating uses of old and new 
| building materials, new trends in 
| architecture, and the latest in home 
furnishings, lighting equipment, and 

World’s Fair eave Completion 

Concealed neon lights illuminate the south view of the Hall of Science. 

Architecture of each house will 
differ from any ever used in 
America before, fair officials say, 
and every “residence moderne” will 
be equipped with the latest in heat- 
ing, kitchen, and laundry appliances. 
Several of the homes will be air 

Some of the manufacturers who will 
use the houses for display of the “last 
word” in home appliances are: 

Altorfer Bros. Co. American 
Products Corp., Birtman Electric 
Bryant Heater & Mfg. Co., Conover Co., 
Copeland Products, Inec., Formica In- 
sulation Co., Frigidaire Corp, Fuller 
Brush Co., General Electric Kitchen In- 
stitute, Hess Warming & Ventilating, 
Holland Furnace Co., Ilg Electric Ven- 
tilating Co., Illinois Bell Telephone Co., 
International Nickel Co., S. C. Johnson 
& Son, Kelvinator Corp., Miracul Wax 
Co., Norge Corp., Servel Sales, Inc., 
Singer Mfg. Co., Surface Combustion 
Corp., Walker Dishwasher Corp., and 
Waters-Center Co. 



Refrigeration and air-conditioning 
manufacturers will have their head- 
quarters and main exhibits in Home 

Pianning Hall, main exhibit pavilion of 

the Home and Industrial Arts section. 
Together with the newest types of 

air conditioning and refrigeration sys- 

tems will be displayed the most recent 

developments in appliances for home 

cleaning, laundry, cooking, and sewing. 

* * 

For the Kids 

And those who have decided to leave 
their kiddies at home had better change 
their minds, because Century officials 
promise that children wil! find much to 
look at besides grownups’ feet 

Here’s what they promise 

“Gay launches, diminutive motor 
buses, a magic mountain, a wading pool, 
a model farm with a talking cow, 
puppet shows, marionettes, a children’s 
theater, special talkies, tropical jungles 
with rare birds and game, ponies, calves, 

and little pigs.” 

Already a number of “rides” have 
been erected, as we have mentioned 

And what’s more, every youngster 

entering the super-playground will be 
allowed to select an Indian, cowboy, or 
soldier costume to wear while he gapes 
about the recreation ground at the 
{wonders there. 

Simple and dignified will be the 
structure erected adjacent to the 
Electrical Group, at the edge of a 
lagoon, as a memorial to the late 
Thomas A. Edison. 

Within will be found displays 
depicting many of the great scient- 
ist’s major discoveries, and without 
is to be fashioned a reproduction of 
his garden at Orange, N. J., filled 
with trees and shrubs brought from 
the late inventor’s home. 

End-to-End Data 

Some pertinent facts about the Cen- 

tury exposition: 

Twenty million dollars of private and 
corporate—not public--money has been 
invested in the exposition. 

Private industries have contracted for 
$4,500,000 of space. Concessionaires have 
contracted for $4,650,000 of space 
Eighteen states have appropriated $2 
000,000 for exhibits at the fair 

Minor assets include $600,000 in ad- 
vance ticket sales, made in 1928 

A pool of 127 insurance companies 
largest of its kind ever formed, is in 
demnifying the exposition against fire 
and windstorm damage 

More than 600 Chicago organizations 

have appointed volunteer committees to 
aid the fair in its preparations for open 
ing on June 1, 1933 

A reproduction of Hollywood is under 

The Electro-Acoustic 
will install the world’s 
speaker on the grounds 



National tesearch Council 
through an advisory committee of 400 
of the country’s eminent scientists, 
aided in preparing the exhibit’s plan 

e¢ 6 

B.B.D.&O. on Style 

A propos of Bill Grunow’s (and 
Briggs’) efforts to style refrigerator 
cabinets, we'd like to reprint a message 
on the subject of style carried in a re 
cent issue of The Wedge, the highly 
readable institutional leaflet put out by 
3atten, Barton, Durstine & Osborne 


It would be a lot easier to run a busi- 
ness if any two people would agree, and 
stay agreed, on what style is. It is 
bad that the word means so many 
different things to so many people, for 



somewhere in those tantalizing five 
letters is the secret of success. It is 
like the biblical word “Selah,” which is 

supposed to have profound meaning, but 

no one knows what that is. 

|(The word “merchandising” gets kicked 
around a good deal, too.) 

Jack Dempsey, Babe Ruth, and Bobby | 
An English bull ter- | 
A naval | 

Jones have style. 
rier has it, so has a Scotty. 
destroyer has it. A big steam locomo- 
tive has it. Only by pure accident and 
rarely by design is there true style in 

women's’ clothes—-excepting, perhaps, 
the robe of an ancient Greek maiden. 

One of the few things in Washington 
with style the Lincoln Memorial, 
which is the very essence of style. 

Ot course we are already far adrift 
from any dictionary definition, and are 
seizing on the word “style” to express a 
quality which no other words seem to 


fit as well. 

The designers of old Georgian man- 
sions in England, and, later, the New 
England carpenters who recreated 
Georgian architecture in houses, pro- 
duced structures as delightfully satis- 

fying today to all who see them as to 
the original owners. It was largely a 
matter of perfect proportion. There is 
something about the relat‘on of certain 
measurements which always will appeal 
pleasantly to the eye. Why, we don't 
Know but proportion is an eternal qual- 
ity. Proportion is part of style. 

In the Art Museum in New York City 
is a cup or chalice made in the six- 
teenth century by Benvenuto Cellini, 
which the most daringly beautiful 
thing ever created of gold, silver, 
enamel, precious stones, and untamed 
imagination. Somehow it is almost 
conceivable that anything like it will 
ever be produced again. Certainly there 


is nothing else like it in existence. That 
is uniqueness. Uniqueness is part of 

When “The Blue Danube” comes ove1 
the radio, everyone reacts pleasantly 
It probably isn’t great music, but it has 

Rust spots and blemishes in metal can not be 

covered up. They become 

which are despised throughout the life 


Many leading manufacturers have found a 
to meet this problem. They are using SUP 
These sheets are espe cially 


suitable for refrigerators, ice cream cabinets, ete. 

They recommended for use 

usual corrosion-producing conditions are pres- 

in- | 


|rhythm. There is something about 
|rhythm which produces emotion. Why, 
we don’t know. It always has been so. 
Rhythm is part of style. 

Standing on the hotel piazza on a 
clear moonlit night in Tacoma, you can 
see, 60 miles away, the gleaming great 
white mass of Mount Rainier. From its 

crest the sides sweep downward in al- 
most identical curves to a base that is 
50 miles from northern foothill to 
southern. You actually see 59 miles of 
this base. It is the noblest sight in 
America. Yet it looks exactly the way 
a child would draw a mountain. Mount 

There is some- 
which gratifies 

Rainer has symmetry. 
thing about symmetry 
|the senses. We don’t know why. 
metry is part of style. 

Th's quality, then, 
trarily call style, 
ments for which everyone has instinc- 
tive, unreasoning liking. It not a 
matter of opinion or personal taste. It 
has universal appeal. It is the supreme 
quality in merchandise. 

An article may be well and honestly 
made of the finest materials, and fairly 
priced. It may be brilliantly advertised. 
It may perform an essential service 

we arb‘- 
of ele- 


is composed 


But if it lacks this nebulous—yet un- 
mistakable—quality, style, it will be 
hard to sell at a satisfactory profit. 

Whereas, a similar article, intrinsically 
less worthy, but having style, will sweep 
the country, sell at sight and make a 
fortune for its creator : 

In this year of overhauling and acid- 
testing and rebuilding for whatever it 
is that is lurking around the corner, it 
will be wise to pay a lot of attention 
to style—to strip off the layers of con- 
vention which years of easy success 
have deposited on product and advertis- 
and search for this irresistable 
power . 



He leavesa 
perma nent 
stain on 

everyth ing 

he touches 


of the 



ver un 

ent. They combine superior rust-resisting quali- 
ties, along with durability, workability 
appearance \ zine coating is applied by a 

special patented heat-treating process which will 

not chip, flake or pee l. and it withstands difficult 
The sur process fuses 

forming operations without fracture 

face takes paint, lacquer or baked enamel read 

ily, without special treatment 

Write for Sumples and Booklet 
Superior Sheet Steel 

Canton, Ohio 

Division of Continental Steel Corporation 

Galvanized, Lone-Terne 

Roofing and Kindred 

Manufacturers of 
Coated Sheets 

cial Product 

Rods, Wire 

all types of Fence 

Ee Sty OT 

the co 

sting to 

the base metal un 

usual resistance to 

The sheets soft and ductile 

and the coating will not chip 
flake or peel under the most 
dificult forming operations 
( O @ Offers an ideal surface (a 
4 . hond) to which paint lac 
juer and enamel finishes can 
be applied without special 
treatment and oat) wall) retain 
il ' finist under severe 
¢ ditior . 
and Spe 
@ th I Jespread adog 
this pecial ated 

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How A Department Store 
Sells Refrigerators 

As Practiced By The Fair, Chicago 


NEW YORK CITY —Small to» pn, 
jhave suffered less from unemployn pn; 
than large cities, according to a st 
based on the 1930 U. S. census of 

am | 

employment and 1932 unemployn pn; f sey 

figures, recently made by Rene Pe py jes ign 

By Elston D. Herron |other two lines are bought for display | bureau of research and market anal: §j no 1es 

CHICAGO—In the refrigerator mer- | Purposes from Chicago's Copeland and /|of the Household Magazine. In my 

chandising policy of The Fair, one of General Electric distributors, who de- The study shows that there Ww reé necr ¢ 
'Chicago’s largest department stores, one | liver, install, and service units sold by 3,188,000 or 7 per cent of gainful wo k. nerd 
‘rule is paramount to all others: “Give the store. ers unemployed in 1930, and 10,900 09 ter 

|the prospect what he wants.” On each refrigerator sold by it, The|or 22 per cent unemployed today. ‘ov kin 

Fair places the standard factory guar- In cities, 2,174,000 or 9 per cent of prougl 

| And in selecting makes of refrigera- 

| : : : : ‘ ; . antee, and will extend this guarantee | gainful workers were unemployed in an | th 
sey Bio paPhe’ pl ag al gl on period, if the customer wishes, for an | 1930, and 7,434,000 or 29 per cent in 1: 32 fel rm 
ing selection of an overly wide variety extra charge of $5 per year. The store In small towns there were 1,014,000 or a 
‘of units, however, by a conservative be- maintains a service man for servicing |4 per cent of gainful workers un: » casec 
‘lief that too many makes in one store all Polar Star units sold. ployed in 1930, and 3,466,000 or 14 », res ulte 
display are a hindrance rather than a During the winter season, only three|cent in 1932. condit 
help in securing a large sales volume. salesmen are employed by the store for An analysis of unemployment in 2 than V 

|work in the refrigerator department.|states having three-quarters or more of 

Lines Handled by Store This number is increased during the|their population in communities un: 

; is k summer months, however, says Mr.|10,000 population, shows that emp! | ne 
Resulting from application of these | parre}l, ment in 15 industrial groups decrea: ed work 
‘wo factors = its choice of lines is the Retail salesmen from the General|only 7 per cent in August, 1932, oe house 
fact that The Fair handles: Electric and Copeland distributorships | December, 1931. itile 

General Electrics for prospects who| work as floor salesmen in The Fair at Payrolls of these 15 industrial groups dyii 

want a quality refrigerator with the frequent intervals, according to Mr.| decreased 16 per cent during this peri sh 
condensing unit above the food cham-|parrell, who adds that these men are|which, it is pointed out in the stuiy irchite 
ber. |paid on a straight commission basis as|can be assumed to indicate approxi- if elec 
Copeland refrigerators for those who|are the department store’s regular |Mately the percentage of salary cuts in hey W 
prefer a quality refrigerator with the | salesmen. small towns, inasmuch as total U. § ject, a 
condensing unit in the bottom of the industrial payrolls decreased 29 jer value | 
cabinet. Outside Selling cent, making a high average for cities One d 
Polar Star refrigerators (Starr Co., | Any of the store’s refrigerator sales- Comments from various state depart- iav bi 
Richmond, Ind.) for prospects interested | men are privileged to do outside selling | ™éent of labor authorities, and excer)ts mansic 
in low-priced merchandise. “Polar Star” | to the extent of making follow-up calls | from articles on small town economi: Chis 
1. , Wr o49 ann SIIDDLE NT : . is The Fair’s own brand name, accord-|on prospects discovered in the store.|t’emds are also contained in the study Oak,” 
YES—the NEW 120-page SUPPLEMENT is bound _ ing to Joe Farrell, head of stock in the | me a eect i é “|From Maine comes this statement: “Un- eld v 
itl | 932 REFRIGERATION DIRECTORY AND : ’ > This practice is followed most exten-| k : ae C 
with the 1932 , GER WU store’s refrigeration division. |sively in the summer, when the size of | ©™Ployment in this state is in the larger J tree. 
MARKET DATA BOOK. Complete, this new paper back Of The Fair’s refrigerator line, Mr.|the sales force is increased. |centers, the small towns being well able 
edition of the Directory costs only $1.00. In combination whey says, eg sayee= eee ee | The Fair carries its own paper, ape PAI roety pawepton se Nig FP ce 
ie : ee a i makes carried is comparatively small, | »,; , poratce? “ving | # ns r 5 opula 
with a new or renewal subscription to Electric Refrigera- cn teak tek eth & Ue Geek eek ee po Ba Pisce gh sex Bg Sr tion,” avd 
bd T . 4 i = re sire 
tion News the cost is only 50 cents. (These rates apply to requirements of the majority of aver-| orators purchased on the instalment |, 4 Comment from Texas is as follow Nes 
the United States only.) age prospects. pry |“Small towns have suffered less than Byte ; 
L Price P , | Planning and arrangement of floor | larger age Pngeg the unemployment ago, it 
a |and window displays of refrigerators is | se an "a é wai wil ~_ doubt due to . he pr 
“Many prospects today are interested | given much attention, says Mr. Farrell. fread ee interdependence 6 lesiral 
a chiefly in low price. To such persons, |At all times, one model of each line |*#® Small town population, making § » jump: 
we attempt to sell Polar Star refriger- | handled by the store is kept in opera- smart jobs and part time work more It co 
e ] US is ‘ele) ators. Others are certain of two things |tion to heighten the effectiveness of readily available. if our 
that they want a quality box with the | store demonstrations. $50,000 
condensing unit above the food cham-| No special training course is given the As |] 
& ra ber. To this group, we talk General |organization’s refrigerator salesmen. ” rooms 
Electric. | “All men now employed in the depart- think 
s 8 8s “And still others want a quality re-|ment have had previous experience in little 
frigerator with the unit at the bottom |selling electric refrigerators, and we ment i 
of the cabinet. With these prospects, | usually employ only experienced men,” Reg. U.S. Pat. Off. engine 
we discuss Copeland. /is Mr. Farrell’s statement. onven 
AND HERE ARE SOME OF THE REASONS: “With our line,” says Mr. Farrell, “we | Considerable newspaper advertising ef (R&H Methyl Chloride) ind lig 
. can satisfy the prospect immediately on | refrigerators is done at all seasons, and 
these points of primary preference. To | is considered by The Fair’s management THE IDEAL 
close the sale, we have but to sell the |as the best form of advertising. This 
“ ” , . 
1. It Tells About Your 4. It Reveals Where To Buy It prospect on those features which are . ue t FR | G iJ R A NT irchite 
Competition : " less important to him.” Annual Cooking School 2% his cli 
A complete list of all manufae- é — _ | Once a year, the store sponsors a TABLE ’ I dreds ¢ 
The new edition of the 1932 turers of refrigeration equip- Ploase-the-Prospect Poticy week’s cooking schools, at which daily | ee ee ing his 
# estat: ities ‘demaaiiile aie That the please-the-prospect policy is | prizes are awarded to some attendants. handled and high in operation should 
Refrigeration Directory — and ‘ > | arts, materials and sup- quite rigidly adhered to is evidenced by | Mr. Farrell reports that these schools | efficiency, ARTIC proves the ment a 
Market Data Book gives de- plies is one of the most useful the fact that The Fair makes no at-| have proved to be an effective means of | ideal refrigerant for all types of ern im 
iled specifications f 354 sections of the Directory. All tempt to use its comparatively low-| securing some good prospects and in| mod frigerati i ate 2 
tailed — speeifications or J , listed ; 3 f priced refrigerator as a leader. closing a substantial number of refrig- odern refrigeration equipment. table a 
. companies are listed in four eS — salons liv 
models of household electric re- . : If a prospect indicates that he is in- | ¢rator sales. : : . ive. 
i asia: iiiaailias Tae i landed different ways alphabetical, by terested principally in low cost, attempt | Whenever possible, this department | p ste us for further information Ther 
rigerators made Dy 40 diferen trade-names, by products, and is seldom made to “lead” him in the |Store buys a number of refrigerators at| about its properties and various that w 
. ‘ eo. . e e “9 “9 « ™ ” | ; > . ; ic | s 4 TY ‘ 
companies. Each refrigerator is ocastenbinalie ; course of the sales presentation to one | vesuaes prices from the Chicago dis- | applications. ecogre 
kaiRacaadl ew teats dea toads seogray se of the higher priced units, the stock |tributors—as, for example, at the end venient 
ncexea under Hou Ms Wwade- head asserts. lof a year before new models are intro- THE his elie 
é » and the name of its man- . . a la i Ri —s ie duced—and sells them at a special sale. | time, | 
soe and the : . a It Gives the Potential cone : ny. tate ak age Sage a | These sales, properly advertised, says | ROESSLER & HASSLACHER into tk 
ulacturer. . é y 400s ‘ectly ir ah — are invari , a a | 
Market in Your Town tory, while one of each model of the | S88. Perren, ie ears: cy int =" CHEMICAL COMPANY Pres 
= Rana wc * _*“© | producing a sizeable number of sales. | Incorporated of som 
The number of wired homes in he : a : re pride i 
2. It Helps You Plan for 1933 evese dete: aves esate. eal ‘ONE OUT OF NINE LOOKS Empire State Building | 
‘ve state, every c¢ > é } 
’ ? d +4 | 
Manufacturers, distributors and — every town of 2,500 population 350 Fifth Ave. New York, N.Y. |! I ren 
dealers will want Editor George or more is accompanied by AT DISPLAYS IN WINDOWS . , ae kiteher 
Fk. Taubeneck’s comprehensive figures showing the estimated | 7 pi 
and illuminating survey of the potential market for electric re- | PITTSBURGH—Persons passing de- | Testing Service anet 
: oe : : frigerators in each community |partment store windows stop to look at} : , WAS a 
trend of distribution during ee j . lone out of every nine, according to a| for Domestic _and Commercial The 
[O0o eentsinal te the sow survey recently completed here by the Electric Refrigeration ilt-in 
sie ‘ |University of Pittsburgh research bu- ; le 
. . | . , Test d ri 1. elec 
Supplement. Written in his 6. It States the Facts About reau for retail training | a enn Sg mg my ne a 
frank. engaging stvle. it presents Distribution Methods | Other conclusions from this survey, | ufacturer, Distributor, Cen- nge i 
bP aan obit ell ai a based on the study of the windows of | Gitte gee at aan. tlets 
a clear analysis of recent indus- No less than 497. distributors six iarge stores in Pittsburgh, are that , one 
we nts. P 20.897 ‘alers are ; - night traffic is one-third of day traffic . ‘ thes 
try deve lopme nt ind ; a de ~ te repre but the percentage who stop to look at Electrical Testing 1d er 
sented im a merchandising sur- windows at night is 10 per cent greater | ‘ . mme' 
3. It Shows Sales Trend vey based on confidential infor- |than during the day. | Laboratories 
; mation concerning distribution LS ene OF MARRY WORMED aS MER Stop to Kno 80th St. & East End Ave. 
\ month-by-month tabulation : jlook at windows; there are no outstand- yTest NEW YORK In th 
i i methods. Did you know that 4 ing days for windows, about the same | a 
for 1932 of the sales and stocks per cent of the dealers in the number of people being interested in| — : » kit 
: 2 oa . reryv dav i yeek: small inti- Pe ote 
of both household and commer- United States make 50 per cent nse Sahie onl poeta Br song aes . : re | en is 
; : ; : . , . . . staal are 
cial equipment of companies — of the sales? large ones. | —s fri oratory ont 
pinnae G0 nee cont of the Prestige windows apparently get little | aad x fri refrigerators uate. 
represenung © per cent o ie attention; and more frequent window | ° and retrigerating equipment | waich | 
industry's total business is given 7. It Lists All Air Condition- counts are needed to determine the | George B.Bright Co. ny 
in the new October Supplement. ing Manufacturers peg diag windows as a sales promotion Refrigerating Engineers and Architects portu 
: : ‘ : 2615 12th St., Detroit, Mich. t anc 
Complementing this tabulation 4)... iced list of all known man- .| - ano 
is an analysis of all electric re-  facturers of all types of air- SCHINBERG BUYS DETROIT NA E PLATES — —- | splay 
. eae eae ’ M fom b 
frigerator sales over a ten-year conditioning equipment, parts, SERVICE DEPARTMENT Vit E led Foy “ges to a 
period. These figures are broken and accessories is given. The ETROIT—Jack H. Schint f Let us design a new name pat worthy tn ete 
om ae , . — : . : rae DETRO ac . Schinberg, for- | rep-e-ents. 
down according to the major present status of the business is |merly service manager for Detroit Ma- There 
classifications of equipment. also summarized briefly. jestic Products Corp., has purchased the . i 
entire service department and equip- THE JD I A LID ; es a 
ment of the company, and will service as m7 CC : e ki 
dealers throughout the state of Michi- | COLUMBUs, OHIO _ usew 
gan. erv € 
1 g 3 2 R E F R | G E R AT | ON D | R E CT OR y Mr. Schinberg has been associated | 4 mast 
with the refrigeration industry since whic 
A N D M A R K 7 T DATA R OOK 1921, when he became connected with N 
‘etal om 
the service department of Frigidaire a be 
Co., Chicago. He was later service man- at of 
‘ ‘ . . ager for Zerozone Corp., Chicago. 
Complete With New October Supplement He became service manager for Ma- ee 
jestic Products Corp. in Detroit at the . 
time that Grigsby-Grunow Co. entered VIRGINIA SMELTING CO Not 

'the refrigeration field. 

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Westinghouse Engineer Describes New 
Developments In Kitchen Design 

hy Frank Forshee, Designing Engineer, Westinghouse Electric & Mfg. Co. 

M*« architectural experience is limit- 
ed to the designing and building 
ff several homes of my own and the 
jle-igning of numerous kitchens for 
ho aes in various parts of the country. 
In my early career as a designing engi- 
ner Of household appliances, I felt the 
ned of a knowledge of cooking and 
tier household work. The study of 

o king, which covered several years, 
brought me in contact with kitchens, 
in| there I met a real problem which I 
fel’ needed to be solved. 

‘his problem was_ inconvenience, 
caused by poor kitchen planning, which 
re-ulted in the work being done under 
coditions which were more fatiguing 
thin were necessary. 

Hardships for Housewife 

never realized until I got into this 
work how many hardships the average 
housewife had to put up with, or how 
litle had been done in the way of 
studying the problem to eliminate them. 
shall not forget the first group of 
architects that I talked to on the subject 
ff electric cooking. I had a feeling that 
they would not be interested in that sub- 
ject, as they would be unable to see its 
value in helping them in their business. 
One day just by accident and on the 
jay before the talk, I visited an old 
mansion located in Mansfield, Ohio. 
‘his old mansion was called “The 
Oak,” and it was around it Lewis Brom- 
field wove his story of the green bay 

Visits Old House 

[he old house stood in a very unde- 
sirable section of the city and was with- | 
jut any modern improvements, and 
while it had been built perhaps 40 years 
igo, it could have been brought back to 
he present day architecture by more 
lesirable surroundings, modern heating, 
plumbing, and electrification. 

It could have been made equal to any 
of our more recent homes, ranging from 
$50,000 to $75,000, at a very small cost. 

As I rambled through the spacious 
rooms and halls, I could not help but 
think that after all, there had been 
little progress in architectural develop- 
ment in all these years, except for the 
engineering and development of modern 
onveniences, such as heating, plumbing, 
ind lighting. 

Architects Should Be Alert 
This is not intended as a slap at the 

|should be 

me that he would not attempt to design 
a kitchen for a woman. He stated that 
he always left this problem up to the 
housewife to tell him what she wanted, 
and then if it did not work out, it was 
her fault and not his. 

No wonder we have so many poorly 
designed kitchens. 
housewife to tell you what she wants in 
the kitchen. There are very few that 
can do this, and if they could, they 
would be unable to explain it to you. 

If she was in a position to know what 
she wanted and could design it, she 
would have no need for an architect. 

You would not attempt to tell your 
wife how to cook. Even as much as I 
think I know about cooking, I would 
not attempt that; but with your knowl- 
edge of building and building materials 
and your constant contact with the out- 
side world, you can help the housewife 
to plan her kitchen and put into it labor 
saving devices which you, as technical 
men, should know all about. 

No Standard Kitchen 

There is no such thing as the stand- 
ard kitchen as you might find in stand- 
ard bathroom designs. The bathroom 
can be more or less standardized be- 
cause it is never called upon to give 
more than one bath at a time, no matter 
how many there may be in the family. 

The kitchen is much different in this 
respect, in that it must be laid out with 
some idea of the number of people it is 
to feed with certain allowances for en- 
tertaining and the servant problems. 

Don’t expect the | 

electric cooking, refrigeration, 

Electric cooking, as it is developed 
today, offers more real advantages in 

the way of lightening the burdens of the 
housewife than anything else that I 
know of. 

The fully-automatie electric range is 
a wonder in its performance. With a 
tew simple settings, it can be made to 
cook an entire meal without the pres- 
ence of the operator. 

Less Food Shrinkage 

The food is better; there is less loss 
|from shrinkage; less heat in the kit- 
|chen; the air you breathe is purer and 
fresher because electricity does not con- 
sume oxygen. There is no soot or smoke 
to spoil the bottoms of the pots and 
pans, or to discolor the decoration of 
the walls. 

When we stop to think of the average 
housewife standing in front of some 
kind of a cooking device three times 
|}a day, 365 days in a year, we begin to 
see the importance of that cooking de- 
vice being the best that money can buy. 

The operating cost of the electric 
range in most cases is competitive with 
that of other fuels, while the advantages 
of electric cooking in the saving of time, 
labor, and foods, cannot be compared 
with any other method of cooking. 

The electric refrigerator, of course, is 
important to the modern kitchen. The 
|convenience of having continuous refrig- 
eration in your kitchen, located where it 
|is always convenient, necessary all 
om year round. 


Electric Ventilating Fans 
Ventilation, by means of the electric 
ventilating fan, most important to 
modern kitchens. The eliminating of 
cooking odors and steam, and the circu- 
}lation of clean fresh air during the hot 
|Summer months, will do much to make 


For example, let us take a kitchen|the kitchen a more desirable place in 

suitable for the service in a five- to nine- 
room house, having a family of from 
three to five, and an occasional dinner 
which might be served to eight or ten. 

The space allotted to such a kitchen 

from. 11 to 12 ft. long. This space can 
be laid out to be very convenient for 
the use of a small family, as well as be- 
ing large enough to accommodate the 
occasional course dinner. 

Doors All on One Side 

This space should be arranged so 
that all of the doors leading from the 
kitchen are located near one end of 
the room, leaving three walls of the 
kitchen unbroken, except for windows, 
which can be balanced up with the cup 
boards to be placed in the kitchen. 

There should be a continuous work 

irchitect, because it is not his fault that 
his client wishes to go back some hun- | 
dreds of years to an old period of build- | 
ing his home, but the architect can and 
should be alert to every new develop- 
ment and take advantage of every mod- 
ern improvement and use it in making 
these old masterpieces a more comfor- 
table and convenient place in which to 

There is so much an architect can do 
that will add to his reputation as being 
progressive; as well as add to the con- 
venience, satisfaction, and happiness of 
his client if he will keep abreast of the 
time, and work the new development | 
into the home. 

The home owner gets a great kick out | 
of something different and takes great | 
pride in showing it to his friends. 

Describes His Home 

I remember the first home I built; the 
kitchen pump was eliminated and the 
ctric pump used. There was a laun-| 
i:y chute from the kitchen which also | 
nnected with the bathroom. ‘There 
a breakfast nook. 
The bathroom had one of the first 
ilt-in tubs installed, and there was 
i. electric heater built into the wall of | 
y own manufacturing; an electric 
nge in the kitchen; plenty of electric | 
tlets all over the house with tele-| 
one connections on all floors. Many 
these things were new in those days 
d created a great deal of favorable 


Concentrates on Kitchen 

In the last house that I built about 
rht years ago, I concentrated more on 
» kitchen and dining room. The kit- 
en is one room of the house in which 

architect seems to take little in- 
est, judging from the many inade- 
1iate and poorly designed kitchens 

‘iich I have seen built. 
It has seemed to me that here is an 
portunity for the architect to step | 
t and really start something that will 
ing back the old enthusiasm that was 

| splayed when the bath tub was taken 

ym behind the kitchen stove and put 
‘to a room by itself. 

Workshop of Housewife 

[here has been a lack of understand- 
z by the architect as to what consti- 
tes a convenient and usable kitchen. 
lie kitchen is the workshop of the 
usewife and should be treated as such 
‘ery effort should be made to make it 

& most convenient and pleasant place 

which to work. 

No man can realize the damage that 
n be done in his home life as well as 
at of his family by an inadequate and 

onvenient kitchen unless he has 
ed to work in one. 
Not long ago an architect of some 

yminence in his particular locality told | 

table about 24 in. in width connecting 
with the rang, sink, and refrigerator, 
running around the three walls of the 

This work table will form a U-shaped 
arrangement with the sink in the center 
or at the bottom of the “U,” placing the 
range at one end and the refrigerator 
at the other. 

Refrigerator Near Entrance 

The refrigerator should be near the 
grade entrance, as many of the incom- 
ing supplies will be stored in it. 

The range should be placed near the 
door leading to the dining room, as it is 
here that the hot foods are served before 
going to the dining room. 

The sink should always be of the 
double drain board type and should have 
a work table space connected with it on 
the right- and left-hand sides. 

There should be cabinets under the 
work table for storage, and ample toe 
room should be provided between the 
bottom of the cabinet and the floor on 
the front side. 

Cupboard Space 

There should be cupboard space above 
the work table, the bottom of which 
should be from 15 to 16 in. above the 
work table top, and the top of the cup 
board should be around 7 ft. to 7 ft. 3 in 
from the floor. 

Without going any further into the 
layout, it will be found that this type of 
a kitchen will be most convenient to any 
housewife or servant, either right- o1 

The important devices of the kitchen 
such as the range, refrigerator, and sink 
are so arranged that there was a num- 
ber of different ways of handling the 
work which can be worked out by the 
individual to suit their particular taste 

Eliminate Mental Hazards 

There has been a great deal said and 
written on the subject of saving steps 
in the kitchen. This, in my experience, 
is not nearly so important as eliminat- 
ing the mental hazards which have 
existed in a great many kitchens. 

$y mental hazards, I mean those 
things which tend to break up our chain 
of thoughts and make up conscious that 
we are at work. Decors that clash with 
one another, or bump the person at 
work, when opened unexpectedly, are 
real mental hazards which can cause no 
end of unnecessary worry; lack of toe 
room under the base cabinets where one 
can hit aa sensitive corn; lack of table 

space on which to set a hot dish quickly; | 

a kitchen sink placed against a blank 

Equally as important 
iently planned kitchen, is the use of elec- 
tricity. No kitchen is really complete 
today unless it has the advantages of 


as a conven- 

|which to work. 
As there is much of the kitchen work 
|done in the early and late hours of the 

|cially during the winter months. This 

about 9 to 10 ft. wide and |! 


and | should be accomplished by a center fix- 

ture of not less than 100 watts and wall 
brackets near the range and over the 

There should also be an electric heater 
in the breakfast nook for instant heat 
in the early winter mornings. 

The laundry should not be overlooked 
when it comes to the electric home, for 
in the laundry should be the electric 
washer, ironer, plenty of convenient out- 
lets for the use of the hand iron, and 
an electric fan. 

Suitable table space should be pro- 
vided for the sorting, sprinkling, and 
folding of clothes, as well as cupboards 
and cabinets for the storage of soaps, 
starch, and washing compounds which 
are to be used. 

No-Fuse Load Switches 

If we are going to build an electric 
home, it must be fuseless. This can be 
accomplished by using the no-fuse load 
center, which can be placed in the kit- 
chen for convenience. 

This no-fuse load center consists of a 
group of switches, or circuit breakers 
as they are called, resembling a group 
of ordinary toggle switches under one 
switch plate, which flush with the 

There is a switch for each circuit, and 
when a short circuit, or overload, occurs 
on any one circuit, the switch in that 
circuit automatically turns off. A glance 


at the panel will show you which one} 
of the circuits are open, and a flip of | 

the handle will turn it on again. 
Beauty, Utility, Novelty 
Getting back to the kitchen, let us put 

a little beauty, utility, and novelty into | 


Some years ago, I built myself a kit- 
chen and I did not know what to do 
with the space found between the tops 
of the cupboards and the ceiling. 

If I continued the cupboards up to the 
9-ft. ceiling, no one could reach them 
without a stepladder. If a just left them, 
they would become collectors of dust 
and dirt, so I tried something different 

I put a flat board 14 in. wide all 
around the room, up 7 ft. from the floor 

“Mr. Jones says 

Leading electric 

turers have found that they cannot safely 
omit the “hidden quality” which Bonderite 
gives their steel cabinets. 
refinishing costs and field complaints— 
gives long life to the finish — complete 

owner satisfaction. 



ee Ne ge Me Ee Gee 

refrigerator manufac- 


= oe ee a 

the price—NOT the QUALITY” 


It cuts down 

Bonderite is “finish insurance”. 


| This board laid flat like a shelf and 
was supported by wooden brackets 
| nailed to the sidewall. 

From the upper side of this board, 1 
constructed a form on a radius, which 
curved up and out, and met the ceiling 
above. When this form was lathed and 
plastered it formed a huge dome in the 
center of the room and also formed an 
irregular duct running around the out- 
side of the ceiling which I used for a 
ventilating duct. 

Builds Exhaust System 

Over one of the windows in the 
bottom side of the 14-in. board, I made 
a small trap door through which I in- 
serted an electric exhaust fan that was 
connected with the outside wall. In this 
way, the fan was concealed from view 
and would exhaust the air in the duct 
around the ceiling. 

Small grilles were cut into the curved 
section of the ceiling on all four walls, 
thus allowing the hot air and fumes to 
escape into the ducts. A small metal 
hood was mounted on the under side of 
this 14-in. board over the range and a 
small grille cut through into the ducts. 

This construction resulted in a very 
efficient method of ventilating the kit- 
chen without the necessity of having the 
fan visible. 

Light Colored Ceiling 

The cupboards were hung in their re- 
spective places on the under side of the 
same koard. Sections of the board, not 
occupied by cupboards, were painted to 
match the cupboards and cabinets, and 
the ceiling was painted in light ivory. 

This dome-shaped ceiling, in its light 
color, forms a large reflector of light 
furnished by the center fixture, and the 
}curved surfaces of the ceiling have a 
' tendency to reflect the light down on the 
|work table in front of the operator, 
without casting a shadow. 

I have designed a number of these 
| kitchens which have been installed in 

various parts of the country and invari- 
ably they have been labeled the out 
standing feature of the house into which 
they were built. 

have cut 

it holds the finish tenaciously—it pre- 
vents checking and peeling. If the sur- 
face is accidentally chipped, rust cannot 
spread under the surrounding finish. 

Bonderite is a quality sales point the 

buyer appreciates 

The list of electric refrigerator manufacturers 

using Bonderite will be 

sent on request. 




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News of Companion Electric Appliance Lines 

PAMPHLET TELLS OF Domestic Industries 


PITTSBURGH--In a_ pamphlet 
specialty appliance dealers titled, 

the Adams Bros. 
Gas | 

Household Specialties,” 
Mfg. Co., maker of Adams Radiant 
Heaters, contends that new 
ments have again made gas heaters a 
specialty product. 

These new developments, 
gas heaters by the Adams Bros. Co., are 
automatic gas heaters, 
vented gas heater that combines the best 
features of the radiant and circulating 

Such developments again put gas 
heaters into the class of products which | 
can be sold as a service, and out of the | 
class of price merchandise, the pam- 
phlet states. 

Five essential 
cialty dealer’s success with gas heaters | 
are outlined as follows: 

The gas heater must be sold as a spe- | 

cialty, its advantages must be fully ex- | 
plained and the customer should be 
made to understand that a proper in-| 
Stallation is necessary. 

The heaters should be placed conspicu- | 
ously on display in windows and on 
floors where inside salesmen will have 

merits in detail. 

Newspaper advertising and direct mail 
literature should be used to call the pub- 
lic’s attention to the new product. (The 

Adams Bros. Co. has prepared a special | 

catalog of newspaper mats and direct 
mail literature.) 

Salesmen should be employed to solicit 
the homes direct. 

A plan of easy payments should be 
evolved for purchasers of gas heaters. 

In temperate climates the selling sea- 
son for heaters will begin the first part 
of September and extend into the month 
of May, the pamphlet points out. For 
sale to new homes, the late spring and 
summer seasons offer the best chances. 

Specialty dealers should make ar- 
rangements with plumbers for complet- 
ing the installations after sales have 
been closed. It is necessary in every 
case, the pamphlet advises, to see that 
proper venting arrangements be made. 

West Virginia Firm Will 

Distribute Spartons 

JACKSON, Mich. Flat Top Auto 
Supply Co., Bluefield, W. Va., has been 
appointed distributor of Sparton radio 
receivers, according to E. T. H. Hutch- 

inson, sales manager of the Sparks- 
Withington Co., here, manufacturer of 
Sparton radio sets. 


tested to 

coil is 
length is held to the same perfeet ductility 
universal preference for Wolverine refrigeration tubing is 


probably based to a large 
in “Wolverine 

verine Standard Open End, 

1491 Central 

Sales Offices in 29 ¢ ilies 



for | 
“A | 
New Opportunity for Merchandisers of 

develop- | 

both of | 
which have now been incorporated into | 

and a properly | 

| air 

latest model 

shales . a jp | Paid. 
a thorough opportunity to explain their | higher. 

|just what 
|chest is constructed of white oak, 

|The antique trimmings, 

|for the set to be placed either 

| from 


quality of our product. 
Standard Sealed. 

coils shipped immediately from stock. 


Avenue, Detroit. 

Will Distribute 


MANSFIELD, Ohio—The Aquazone, 
| portable air conditioner and room cool- 
er, is now being distributed by Domestic 
Industries, Inc. 

This new portable air conditioner | 
comes in two models, the larger one | 

listing at $175 and the smaller one at | 

$99.50 (prices slightly higher west of 
the Rocky Mountains). 

Complete cooling, humidifying, 
fying, and washing of the air is accom- 
plished at the rate of 27,000 cu. ft. of 
per hour. The room air is brought 
in through a Corozone unit, an electri- 
cal device that converts ordinary oxygen 
into ozone. 

siemente tor the ape MAJESTIC ADDS ‘PIRATE 


CHICAGO—The “Pirate Chest” is the | 
in the Majestic line of | 
|radios which is manufactured by Grigs- | 
by-Grunow Co. | 

The new model is priced at $18.45, | 
complete with tubes and federal tax 
West Coast prices are slightly 

In appearance, the 
the name 

“Pirate Chest” is | 
connotates. The 
blasted to give it the antique weathered 
appearance of an actual pirate chest. 
corners, sides 
and bands, are all in dull gold. 

The chassis is compactly constructed. 
It is a 4-tube T.R.F., using the newer 
tubes. The dynamic speaker is incor- 
porated in the top, making it possible 
open or 

only for 

model has been 
the purchaser 

produced not 
who cannot af- | 

ford to spend a great deal of money, but 
also as a Christmas present for stu- 
dents. It can also be used as a second 

the home, as it can be moved | 


set for 
room to 

24 Hotpoints Sold By 
Gentsch & Thompson 

BOSTON—Gentsch & Thompson, Inc., 
local distributors of G. E. Hotpoint 
ranges, recently installed 24 Hotpoint 
RA-136 ranges in the Calona Apartments 
in Newton, Mass. 

The Hotpoint ranges replaced an ob- 
solete group of electric ranges. Frank 
Knott, in charge of the apartment house 
sales division, made the sale. 



pressure every one. 

every one. 

on the absolutely “no 
You can put full faith 
Dehydrated” and “Wol- 
50 and 100 ft. 




NEW YORK CITY—Pelcode Electric 
Corp. is the new name adopted by the 

|with a price span of $40 to $120, 

puri- | 

| used. 

|When the switch 

| plate can be used on full. 

| element. 




|} dress of the 

ufacturer of electric ranges, broilers 

| hot plates, and toasters. 

The name “Pelcode” was coined from 
the words “perfect electric cooking de- 

A line of nine electric 
been announced by the Pelcode Corp. 

Models Nos. 

doors, and the switch panel. The other 
sections of these models are finished in 
|air-dried enamel. 

Models Nos. 6 through 9 have an all- 
| porcelain enamel finish. 

Pelcode ranges are of the flat-top 
style all models having a cooking top 
20x19 in. They are 36% in. high. Ovens 
are 16 in. deep, 12% in. wide and 11 in. 
high. The broiler compartment is 16 in. 
| deep, 12% in. wide, and 6% in. high. 

Model 1 has one 1,320-watt open ele- | 
ment, one 660-watt open element, and | 
one 1,320-watt oven element. When the | 
1,320-watt open element is being used on 
“high,” the smaller element cannot be 
When the switch of the large hot 
plate is at “medium,” using only 660 
watts, the smaller plate can be used on 
“high.” This model lists at $40. 

Model 2 has one 1,200-watt enclosed 
element, one 660-watt enclosed element, 
and one 1,320-watt oven element. When 
the 1,200 watt is being used on “high,” 
the smaller element cannot be used. 
of the 1,200-watt ele- 
“medium,” the small 
List price on 

ment is at 

this model is $65. 

Model 3 has two open 
1,320 watts each, and one 
oven element. It lists at $50. 

Model 4 has three open elements of 
1,320 watts each, and one 2,000-watt oven 
List price on this model is $57. 

Model 5 has two enclosed elements of 
1,200 watts each, and one oven element 
of 2,000 watts. List price is $75. 

Model 6 is the same as model 1, but 
has the all-porcelain enamel finish. It 
lists at $70. 

Model 7 is the same as model 2, with 
the additional features: all-porcelain 
enamel finish, full enamelled oven and 
broiler compartments, automatic oven 
control. List price is $95. 

Model 8 is the same as model 5, with 
the following additional features: all- 
porcelain enamel finish, fully enamelled 

elements of 

oven and broiler compartments, auto- 
matic oven control. It lists at $105. 

Model 9 has three enclosed elements 
of 1,200 watts each, one oven element of 
200 watts. It has an all porcelain 
enamel finish, fully enamelled oven and 
broiler compartments, and 
oven control. List price is $120. 


NEW YORK CITY—R. H. Macy Co., 
leading New York City 
store, will merchandise four models of 
the Pelcode electric range, E. L. Kent, 
president of the Pelcode Electric Corp., 
has announced. 


executives of the de- 

partment store and the manufacturer 
held a joint meeting Nov. 21 in which 
plans for the sale of the ranges were 




CHICAGO radio dealers are 
now campaigning for the tube sales 
through the use of electrical transcrip- 
tions of two mystery stories, “The Gray 

Death” and “The Phantom Spoilers.” 

The “Gray Death” is a series of six 
electrical transcription records and the 
‘The Phantom Spoilers” comes in seven 
records Each record is a complete 
program of 15 min. duration, inter- 
spersed with a sales on Majestic 
tubes and radios 

In each record an announcer states 
‘at the conclusion of this program Ma- 
jestic’s Master of Mystery tells you 
about a free gift he has for you, and 
how to get it.” 

The final announcement offers 
sacred emblem, symbolic of good 
a faithful replica of the sacred Hindu 
Swastikas brought from India’’—free to 
every listener who mails to the radio 
station the top and bottom of one Ma- 
jestic tube carton, and the name and ad- 



Hotpoint Ranges Are 
Put In Apartments 

MINNEAPOLIS Thirty- -one General 
Electric Hotpoint ranges have just been 
installed in this city’s Baskerville apart- 
ments by O. F. Stuefer, Inc., General 
Electric distributor here. Sale was made 
by O. F. Hondlik of the Stuefer organ- 


Serelco Products Corp. of this city, man- | 
’ | and 

|The Estate 

range models, | 
|tained at 

1 through 5 have a por- | 
celain enamel finish on the top, the two | 

| gie, 
|}equipment department, 

hot | 

2,000-watt | 

automatic | * ne : ; 
| in wiring is responsible for 

department | 

Four Distributors 
To Sell Estate 
Range Line 

HAMILTON, Ohio—Appointment of 
Meyberg Co., Los Angeles 

|the Leo J. 

Stove Co. 
has been announced by George Dunn, 
electric range sales manager. 

Offices of the company will be main- 
70 Tenth St., 
and 1022 Wall St., Los Angeles. 
Meyer is president and H. E. Sherman, 
Jr., vice president of the West Coast 

| Estate outlet. 

Three southern distributors for Estate 

electric ranges also were named during | 
|the past week. 

were assigned all of southwestern | 
Gas-| employment of a large number of ad |i- 

Maas Brothers, Tampa, 
Florida; Moore & Stewart, Inc., 
tonia, N. C., were awarded the franchise 
for western North and South Carolina; 
and Thurman & Boone, Roanoke, Va., 
will represent this Ohio company in 
southwestern Virginia. 

San Francisco, as the California 
}and Nevada distributing company for |&t the Hotel Commodore here at 
electric ranges 

San Francisco | by the General Electric Co., i 
A. H. | filter, had its introduction to the deal: rs 


NEW YORK CITY—Fifty-three d: \- 
ers in General Electric air-condition j¢ 
products and their associates from 29 
eastern cities were entertained rece: 

feos general sales meeting held by = « 
air-conditioning department. 

The newest addition to the air-con |j- 
| tioning line to be placed on the mar 
the hu 

at this meeting. 

J. J. Donovan, manager of the depa't 
|ment, spoke in the afternoon, review) ig 
|the acceptance the public has given to 
the new oil furnace since its introd 
|tion in July, which has led to an » 
creased production schedule, and 1 

| tional men. 

_T. K. Quinn, vice president of General 
addressed the dealers at 
‘ teoie meeting at night. 



NEW YORK CITY—William J. Heg- 
in charge of the home laundry | 
Rex Cole, Inc., 
distributor here, an- | 

General Electric 

nounces the appointment of the follow- | 

ing supervisors to direct the activities 
of the department in their respective 

Hugh J. Feeney, 
Kinney, Flushing; 

Bronx; Archer W. 
Horace B. Leman, 

Flatbush; Edwin S. Mack, Bay Ridge; | 

Westchester; Samuel 
William H. 

Linden L. Perrine, 
D. Heady, Bond Street; 
Hoyer, Queens Village; 
Auslander, Jamaica. 

The work of the men in the field has 
been further augmented by the women 

| who are posted on the various showroom 

floors. They have been trained by Miss 
Curtis, assistant to Ilah Manchester, 
home economist, to operate skillfully | 


both the General Electric washing ma- 
chine and flat-plate ironer. 

G. E. Recalls Workers 
To Pittsfield Plant 

PITTSFIELD, Mass.—-Many employes 
of the General Electric Co. plant here 
have been recalled to work after sev- 
eral months of layoff. The plastics de- 
partment, recently moved from Meriden, 
and prospects are that the rapid pace 

will be continued through February and | 

March. Demand for molded parts used 
the sudden 

Seymour | 

is in operation 24 hours a day, | 


| NEW YORK CITY—tThe “Icerver,” a 
| marae accessory for serving ice cubes, has 
| been placed on the market by the Ice 
Co. of this city. 

This server consists 
|three trays, constructed 
|other in pyramid shape, each tray havy- 
jing three individual spaces for ice 
|}cubes. It will carry a total of 18 cubes 

The base of the “Icerver’ consists of 
two trays with air space between them 
|this arrangement preventing condensa- 
| tion on the lower tray. It can be placed 
'on any surface without fear of damage 
to that surface. Bottom tray is remoy 
able for cleaning. 

It is constructed of nickel silver. Sil 
ver plated ice tongs are furnished with 
each “Icerver.’ 

Model Slectric Range 
_ Built For Children 

TOLEDO—tThe possibilities of the ad- 
vertising, educational and sales value of 
|the toy electric stove has encouraged 
the Standard Electric Stove Co. of this 
city to introduce a miniature model of 
one of its household electric, ranges to 
the Christmas trade this year. The 
| miniature model has been named the 
| Standard Junior. 

This range, according to Charles A 
Pierson, president of the Standard El 
tric Stove Co., has not been offered 
merely as a toy, but as a medium which 
| will interest cooks young and old 
‘modern electric cookery. 

of a series of 
one over an 


®@ Big 

styles. One size 

to adjust— 



ator finish. 


ator; small, medium or large. 

fits any refriger- 
more convenient. Made 

of strong, durable green drill with 

protection to every type of refriger- 
Write for prices today. 


savings over old 



‘snestiiie MANUFACTURING Goarceanedl 


secet aetit 





Mock, Rafrigorank, 




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No reverse cuts or heavy black effects. 


Manufacturers Specializing in Service 
to the Refrigeration Industry 
SPECIAL ADVERTISING RATE (this column only)—$12.00 per space. 

Payment is required monthly in advance to obtain this special low rate. 
Minimum Contract for this column—13 insertions in consecutive issues. 
All advertisements set in uniform style of type with standard border. 
Halftone engravings of 100-line screen. either outline or square finish. 

No charge for composition. 

Wedge-locked and = edge-locked aluminum fins on 
tinned copper tubing for methyl chloride, sulphur 
dioxide, F-12, ete.-aluminum tubing for ammonia. 



Absolute Metal to Metal Contact. 
\ Superior Coil in which Soldered Return Bends have 
been eliminated. 

Priced to meet 

1932 conditions. 

Write—Wire for Catalog. 

PEERLESS ICE MACHINE CO., 515 W. 35th St., Chicago, III. 

(Pat. No. 

valve troubles. 





For use with Methyl Chloride 
and Sulphur Dioxide 
The perfect thermostatic valve. The con- 
trol always resides in the bulb due to the 
patented Peerless warming method. The 
PEERLESS will eliminate your expansion 

List Price, $13.50. Write for bulletin. 

PEERLESS ICE MACHINE CO., 515 W. 35th St., Chicago, Ml. 

ally bagged. 

plete list of standard sizes and prices. 

Completely assembled and individu- 

Ready for shipment in 


rite for com- 


We will make it for you! 

We are perfectly equipped for quantity produc- 
tion of light or heavy mechanical parts or units. 


Indian Motocycle Co. 

manufacture and rapid 

Unusually moderate charges. 

Springfield, Massachusetts 





116 Broad St., New York 

We carry a complete stock of 
United Wire & Supply Corporation’s 
Dehydrated, Deoxidized Copper Tubing 


523 Arch St., Philadelphia 

Do You Want Something Else to Sell? 
Home owners are increasingly conscious of the advantages of 

clean, fresh air in kitchen, bath and other rooms of the house. 
There is a big market for MOTOVENT, the electric home venti- 

lator. Fits any window 

easy to install 

Models to retail at 29.50 to 49.50. 
to distributors and dealers. 

beautiful in appearance. 

Attractive margins 

Write for full details. 



1010 Beaubien St., Detroit 


How to save money on your subscription order 

Flectriec Refrigeration News (1 Year) and } on = > - 
_|Refrizeration Directory and Market Data Book* $3.50 7 > 0 ” 
tiectric Refrigeration News (2 Years) and | er 2 rad 
___| Refrigeration Directory and Market Data Book* | $5.50 $1.50 
Refrigerated Food News (1 Year) and e1 2 fad 
s | 
Refrigeration Directory and Market Data Book* $1.50 | $ 0 
Refrigerated Food News (1 Year) and } eo e 
Electric Refrigeration News (1 Year) $3.50 $ 0 aa 
~ |Refrigeration Directory and Market Data Book* and o 
Electric Refrigeration News (1 ear) an $4.00 $1.00 
Refrigerated Food News (1 Year) = 
Refrigeration Directory and Market Data Book* and - c 
Electric Refrigeration News (17 Weeks) | $1.50 $ 0 

Order by number. Use coupon below. 

These rates for U 

S. only 

*New edition, with paper cover, including Supplement 



Please refer to the 1932 Refrigeration 
Directory and Market Data Book for 
a complete list of all manufacturers of 
refrigeration equipment, parts, mate- 
rials, supplies, and accessories; also for 
all available statistical data on sales 
of refrigeration equipment, distribution 
methods, etc. 

New edition with October Supplement 
| (paper covers) is now available at $1.00 
per copy. 

Advertisers will be given preference 
| in published answers to requests for 
| buyer’s guide service, but a complete 
list of all known suppliers will be 
mailed if stamped, self-addressed en- 
velope is enclosed with inquiry. 
| Readers who can be of assistance 
in furnishing correct answers to in- 
quiries, or who can supply additional 
information, are invited to address 

} Electric Refrigeration News, mention- 
| ing query number. 
| Commercial Refrigeration Sales 

Query No. 1007—“In a recent issue we 
|noticed that you published the volume 
|of sales on domestic refrigerators for 
1932, including the third quarter. Would 
you be kind enough to advise us if you 

have assembled any data on sales of 
commercial equipment, including the 
third quarter?” 

Answer—Figures on commercial sales 
|for the Nema group of manufacturers 
are given in complete detail through 
;the third quarter in the newly revised 
}and Market Data Book. However, due 
to the fact that these figures do not 
include many important commercial re- 
frigerator manufacturers (not members 
of Nema) they are not sufficiently repre- 
|sentative to provide a true picture of 
jactivity in the commercial field. 

Kelvinator Commercial Guarantee 

Query No. 1008 
vise what guarantee Kelvinator Corp. 
gives on commercial equipment.” 

Answer—Three years. 

Evaporator Article 

Query No. 1009--Will you please ad- 
vise the date of your issue which con- 
| tained an article on the development of 
| McCord evaporators, and tests by George 
|B. Bright Co. 

Answer—Sept. 23, 1931. 

Frigidaire Congealing Solution 
Query No. 1010 (Dairy, Minnesota) 

| “We would like to get some information | 

jabout the new jelly solution which 
| Frigidaire is using for holdover capacity 
|in direct expansion ice cream cabinets. 
|Is this a commercial product available 
on the market, and if so where can we 
purchase some?” 

| Section of Nov. 2 

to the Engineering 
for a description of 

| this material. To purchase it, com- 
municate with Frigidaire Corp., Dayton. 

Book on Appraisals of Used 

| Refrigerators 

Query No. 1011-—‘We are interested in 
securing a book on appraisals of used 

electric refrigerators. Kindly let us 
know if you have them, and if not, 
where we can order them.” 

Data for Writing a School Paper 

Query No. 1012—“When I asked the 
Queensborough Gas and Electric Co. for 
| scientific information on electric refrig- 

eration, to be used for a paper which I 
must prepare in my school work, I was 
referred to you with the advice that 
your information covers all makes of 
refrigerators, and is unbiased. What is 

Answer—See New York Public Li 
brary for a copy of the 1932 Rerricera 
TION Directory and Market Data Book 
and for back issues of ELectric Rerric 


ley, Flushing division sales director 
tex Cole, Inc., General Electric distribu 
tor here, won first place and free 
ticket to the Princeton-Yale game in 
j}the Mike Mahony Push, contest 
sponsored by M. F. Mahony, merchan- 
dising manager of General Electric re 
frigeration department. 

John Martin, Manhattan leader, whose 




division came in second, also was a 
|guest of honor at the game. 

In accordance with the rules of the 
;contest, the nighest man in each divi- 
|}sion was entitled to attend the game 
|A. Y. Tucker represented Bay Ridge; 

Harry W. Lloyd, Bond Street; John H 

Connelley, the Bronx; Carl E. Carlsen 
Staten Island; John J. Delaney, Man- 

Peter A. Parenti, Queens Village; 

Joseph D 

Loscalzo, Flushing; Jacob W 
Long Island City; Hirschel H 
Smith, Flatbush. Paul H. Hichborn 
manager of the retail department, ac 
companied his winners to the game 

Nathaniel C. Dryden, director 
Queens Village; Adrian Black, sales di 
rector, Bond Street; and William J 
Clark, sales director, Flatbush, accom 
panied the party also, although they did 
not qualify as guests. 


“Will you please ad- | 


| CHICAGO—The more liberal exten- 
|sion of consumer credit will be the 
{dominant theme of the convention of 
National Association of Finance Com- 
panies to be held in New Orleans, Dec. 
6 to 8, according to officials of the or- 
ganization here. 

Possibilities of increasing the indus- | 

try’s volume by introduction of instal- 
|ment sales into more fields of retail 
trade likewise will be a major topic of 
discussion at the convention. 

So far this year the association finds, | 

there has been a marked increase par- 

ticularly in financing of insurance 
premiums and professional men’s ac- 
counts, in addition to greater time- 

payment sales in dozens of other lines. 

Of all new automobiles sold in the 
United States this year, according to 
the association’s figures, 62 per cent 
were sold on the instalment plan, more 
than 50 per cent being financed by 
finance companies and 12 per cent by 
dealers and banks. 

“The whole picture of present condi- 
tions bodes well for future extension of 
| retail markets by wider expansion of in- 
stalment financing,” states Milan V. 
Ayres, economic analyst for the asso- 

“The problem of the depression 
partially, at least, one of distribution, 
and therefore we look hopefully to in- 
creased consumer credit as part of the 

“If post-depression experiences of 
other years are a criterion, we shall 
tind ourselves presently producing, sell- 
ing, and consuming more goods of every 
description than ever before, and Amer- 
ican standards of living will step up an- 
other notch.” 

Without the system of instalment buy- 
ing, Ayres contends America’s retail 
sales volume during the last three years 
would have been reduced by many mil 
lions of dollars, with a corresponding 
cut in payrolis 


NEW YORK CITY--Standards of 
advertising practice, giving a general 
code of advertising, and specific adver- 


tising standards including regulations 
concerning superlatives, misleading 
|phrases and statements, comparative 

prices, inaccurate illustrations, confus- 
ing layouts, ete., have been adopted by 
the National Retail Dry Goods Associa- 
tion and are being distributed in retail 
stores throughout the country. 

The use of such superlatives 
|“greatest,” “largest,” “most unusual,” 
|ete., is condemned as mere expressions 
of opinion, not fact, by the advertising 

Comparative price standards’ are 
| based on the classification of merchan- 
|dise into three groups: (1) permanent 
| mark-downs; (2) temporary reductions; 
| (3) special purchases. 


the transfer of the 50-story 
building, at Fifty-first St. and 
ton Ave., to the General Electric Co. it 
is reported that the name of the struc 
ture will be changed to the General 
| Electric building, and that the General 
Co., now located at 120 Broad 
eventually move uptown and 
100,000 sq. ft. of the new 


result of 

As a 

| Electric 
lway, will 
}occupy about 
| building 




|} of electricity by the 

| Power industry of the 
the week ended Nov 

| pronianately the same 

The production 
electric light and 
United States for 
26 remained at ap 
level as for the 

preceeding week, the output being 1,475, 
268,000 k.w.h., 
| Light 


according to the 

Electric Association 


for advertising in this column. The 
following rates apply: 

or less, one insertion $2.00, additional 
words four cents each. Three inser- 
tions $5.00, additional words ten cents 
—Fifty words or less, one insertion 
$3.00, additional words six cents each. 
Three insertions $8.00, additional words 
sixteen cents each. 

REPLIES to advertisements with box 
numbers should be addressed to the 
| box number in care of Electric Refrig- 
eration News, 550 Maccabees Building, 
Detroit. Mich. 


LARGE manufacturer with several years re- 
Irigeration experience requires national 
distribution of outstanding, patented, house- 
hold refrigeration products. Favorable low 
ind competitive prices for quality product 
f.o.b. plant can be made to national dis- 
tributor prepared to sell, finance and serv- 

ice fair volume. Box 525. 

TIVES wanted 

in Albany, Boston, Spring 
field, Cleveland, Pittsburgh, and a few other 
Kastern cities to sell a complete line of 
commercial and household Refrigeration and 

Oil Burner Parts and Supplies. Good op- 
portunity for active firms or individuals 
with knowledge of this trade. Box 526. 


NEW YORK CITY—Rex Cole, Gen- 
eral Electric distributor here, was mas- 
ter of ceremonies in a recent rally and 
flag-raising in Grammercy Park by 
which residents and business firms in 
the area signalized their support of the 
Emergency Unemployment Relief cam- 
paign being carried on by the city. 

Father Hogan of the Roman Catholic 
Archdiocese pronounced the invocation, 
and Dr. Randolph Ray, pastor of “The 
Little Church Around the Corner,” the 

Former Governor Alfred E 
delivered the principal address. 

Six hundred employes of the Cole or- 
ganization contributed to the canvass 
and were represented at the ceremony 
by a delegation headed by E. Hamilton 
Campbell, Rex Cole's promotion 
manager and vice chairman of the gen- 
eral canvass committee. 

“We held this rally,” states Cole, “not 



as a boast of what we have done, but 
as an invitation to other sections of 
Manhattan to help the unemployment 
relief campaign. Rex Cole, Inc., was 
among the first business houses in the 
city to attain a 100 per cent standing 
in the relief fund.” 


NEW YORK CITY A concern which 
recently needed to add six salesmen to 
its fleld force found the solution to 
| where and how to get good salesmen to 
| fill these positions by calling upon its 
| regular sales force to recommend good 
men for this purpose, according to the 
| sales manager writing in a recent issue 
|of Printers’ Ink 
| A bonus of $50, at 
was offered to 
force who had recommended a 
man whose first year’s operations 
duced a profit to the company 

The six salesmen were selected 
imong the 17 recommended by 
sales force It was felt by the 
manager that the company could more 
than make up the cost of the bonus if 
its turnover, among the new men, 
cut down by a single man 



each member 

end of a year, 
of the 





NEW YORK CITY-—-An order for 94 
Westinghouse refrigerators was recently 
obtained by Henry Medgley, district 
manager, and D. Bosworth of the apar} 

Allen-Ingraham, Ine 









With modern equip- 
ment for quantity pro- 
duction and 22 years’ 

experience in the manufacture of finned 
tubing, we are ready to meet the various 
requirements of the refrigeration indus- 

fry for condensers or 
other fabricated forms 

of finned tubing . 

Send for 100N folder — it gives 

complete specifications. 



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