Air Conditioning, Heating & Refrigeration News 1932-12-07: Vol 7 Iss 14

§

ENGINEERING SECTION OF ELECTRIC REFRIGERATION NEWS, NOVEMBER 30, 1932

SOCIETY CONVENTION
TO OPEN WEDNESDAY

(Concluded from Pause 1, Column 1)
with A. R. Stevenson, Jr., vice presi-
dent of the society, acting as chairman.

Topic for session No. 2 will be
“Thermal Problems.” Speakers and
their subjects follow:

“Ebullition of Refrigerants,” L. A.
Philipp, head of research division, Kel-
vinator Corp., Detroit.

“Film Coefficients of Boiling Liquids,”
Dr. Cryder, Pennsylvania State College.

“Absorption of Heat from Solar Radia-
tion as Affected by Types of Surface in
a Structure,” Profs. F. G. Hechler and
E. R. Queer, Pennsylvania State College.

The evening will be open.

Thursday, Dec. 8
Morning session opens at 10 a. m.,
with H. Harrison, chairman of research
committee, in charge.
The session will be given over to stu-

dent research papers, although the
definite program has not been an-
nounced.

Afternoon session will open at 2 p. m.,
with A. W. Oakley, society vice presi-
dent, acting as chairman.

“Refrigerating Plants” will be the

Midget Refrigerated Freight Car

Small refrigerated freight car designed by North

American Car Co.

to meet motor truck competition.

+

general topic for discussion.
and subjects follow:

“Cold Storage and Warehouse Refrig- |
eration,” W. E. Zeiber and J. C. Con-|
sley, York Ice Machinery Corp., York, |
Pa.

“Bearing Characteristic Curves For |
Fluid Film Lubricated Journal Bear-
ings,” L. J. Bradford and C. C. Daven-
port, Pennsylvania State College.

“New Equipment in Solidification of
COs,” J. C. Goosmann, Dry Ice Corp. of
America, New York City.

“COs Cycles and the Power Require-
ments in Production of the Solid,” A. B.
Stickney, Fred Ophuls and Associates,
New York City.

A stag dinner will be held at 7 p. m.|

Friday, Dec. 9

Glenn Muffly will be in charge of the |
last session, which will treat the “Com- |
mercial-Domestic Field.”

Following is the program:

“The Truck Refrigeration Problem,”
P. T. Sealey, Reid Ice Cream Corp.,
Brooklyn.

“Production Layout of floneve Sine |
ing Plant,” H. J. Gerlach, General Elec-
tric Co., Erie, Pa.

Inspection tours will start at 2 p. m.

CARRIER TO BUILD LARGE
AIR-CONDITIONING SYSTEM

a as |

(Concluded from Page 1, Column 5)
equivalent to the hourly heat require-
ments for about 400 average sized homes
during the winter season, according a

Speakers

|

|

Carrier engineers.

The moisture removed from the air by
dehumidifiers in hot weather would
make 700 gals. of water an hour. In
the actual operation of the system,
300,000 gals. of water an hour are re-
frigerated.

The air-conditioning system will de-
liver approximately 400,000 cu. ft.
conditioned air per minute to maintain |
an average temperature of 70° F. in
winter, and a maximum of 85° F.
summer.
tween 40 per cent in the winter and a
maximum of 50 per cent in the summer.

Each of the 27 broadcasting studios
will be operated on an individual sys-
tem, separately controlled for tempera-
ture. All changes in the number of per-
sons in the studios and all variations in
illumination will be compensated for
immediately by automatic devices keyed
to that particular studios.

The public will be able to view the
main distributing floor for the air-con-
ditioning system. This floor will be lo-
cated above the broadcasting studios. It
will contain practically all the mechani
cally operated fans, motors, and de
humidifiers.

While the system is
automatic, it will be
supervision of one

almost entirely
under the constant
man.

100% DRY,

Dehydrated and Sealed or < n End;

A.S.T.M. Specification B68-30T.
WOLVERINE TI
1491 Central

Sales Offices

WOLVERINE

COPPER

|the manufacturer,

| rail rates, Mr.

of | ship of Dr.

in prior
Humidity is to be varied be-|Standards Association for adoption as

Immediate

Avenue,

‘Small Refrigerator

Car Designed By

North American

(Concluded fem Page 1, Column 1)
new midget car. The car, according to
will be of special
value to railway companies provided the
Interstate Commerce Commission lowers
the present carload tonnage minimum
for which shippers are charged at car-
load rates.

Under the present rulings, shippers of
|perishables must ship a minimum load
|of 21,000 lbs. to obtain carload rates.
Charges for smaller loads are made at
|l.c.l. (less than carload) rates.

This car,
quired for carload rates is reduced, will |
be well suited as a produce carrier for
shippers who do not have more than
10,000-lb. shipments to make at one time,
and who are using motor trucks at —
j}ent, to avoid payment of the high l.c.1
Brigham states.

Car’s length over striking castings is

|22 ft., 1 in. Its inside length between
end linings is 19 ft., 10% in. Inside
width is 8 ft., 4 in., while its inside |

~e? from floor to ceiling is 7 ft., 2%
Height from rails to the car’s

adele board is 12 ft., 10% in.

COMMITTEE EDITS NEW

ELECTRICAL DICTIONARY

NEW YORK CITY—A proposed dic-
tionary of electrical engineering terms,
| representing the results of over three
| years’ work by a committee of 120 scien-

tists and engineers under the chairman- |

A. E. Kennelly of Harvard
| university, has just been published in
| pamphlet form for review and criticism
to its submittal to the American

an American standard.

The report, prepared under the direc-
tion of the American Institute of Elec-
trical Engineers, is a document of 208

| pages listing over 3,400 definitions rang-
jing from the fundamental definitions on
which the science of electricity is based

to definitions for practical applications,
such as those for control equipment,
generation, transmission, distribution,
welding electrobiology, and_ electro-
therapeutics.

This first nation-wide effort to elimi-
nate the confusion resulting from con-
flicting electrical definitions used in dif-
ferent engineering text books, and by
different technologists and teachers of
engineering, enlisted the support of all
professional, industrial, and educational
groups concerned.

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in 29 Cities

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Descriptive literature gladly sent upon request

DETROIT LUBRICATOR (OMPANY

AUTOMATIC EXPANSION
EXPANSION VALVES,

PRESSURE TYPES
AMERICAN CUBE
SECTIONS
CONTROLS

AND LOW
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Detroit,

Trumbull, Lincoln, Marquette & Viaduct

Division of AMERICAN RADIATOR & ST

Mich.
ANDARD SANITARY CORPORATION

if the tonnage minimum re- |

©

CARRIER MEN SPEAK
ON RAILROAD COOLING

(Concluded from Page 1, Column 2)
operates under a fluctuating load de-
mands an air conditioner that will give
constant efficiency at varying points
rather than single-point efficiency.

The first steam ejector water cooler
was developed in 1900, according to the
speaker. However, it was not found use-
ful until 1929, in which year several
laboratory and road tests were made of
railroad cars, and the unit found prac-
tical. Finally, in 1931, a number of in-
|stallations were made in railway cars,
and since then, a few steam-ejector sys-
|tems have gone into commercial condi-
tioning service.

Can Be Built in Larger Sizes

While no unit of this type has yet
| been built with a capacity over 50 tons,
Waterfill is of the opinion that this is
-| far from being the top size in which a
| steam- ejector water cooler will be effi-
| cient.
| Water starts its cycle in a heavy flash
type evaporator, at the bottom of which
is a separate tank to collect and accum-
ulate water. The vapor goes from the
| flash type evaporator past a compressor,

where, by means of a high velocity
steam jet, it is carried into the con-
denser. The system, Waterfill pointed

out, is parallel to that of a refrigerat-
ing cycle, with the water as the refrig-
erant, and the steam the energy that
forces the refrigerant into the compres-
sor.

Pressures inside the steam-ejector
water cooler type of unit are all below
atmospheric. For example, if the eva-
porator maintains a temperature of 50°
| F., the pressure will be .3 in. of mercury
absolute.

Water Consumption

The quantity of water used is deter-
mined by the heat balance, Waterfill ex-
plained. For an effect of 100 tons of
|refrigerating power, at 480 gals. per

minute, it is necessary to evaporate 2.4
gals. of water, which gives a 5° cooling

range.

When the temperature outside the
condenser is 85°, Waterfill said, a tem-
perature of 100° is maintained inside the
condenser, under a pressure of 2 in. of
mercury absolute.

Mr. Munder, who is an engineer with
the Carrier-York Corp., opened his talk
with the announcement that the term
“air conditioning” is very often misused
It means, he quoted Willis Carrier, “the
control of atmospheric conditions in an
enclosure with regard to humidity, tem-
perature, and cleanliness.”

Many so-called air conditioners do
| only one or two of these three functions,
Munder said, and make the problem of
selling air conditioning to the public
more difficult.

| Advocates Unit Type

The speaker advocates the unit
|}of air conditioner. The central system
| has not been, and will not be discarded,
the speaker said, but has not the varied
uses of the unit type. A unit, he defined,
}is a self-contained apparatus, similar to

a central station, but having more ac-
curate control, and giving humidifica-
| tion, heating, cooling, and air washing.

The present line of units put out by

his company come in either horizontal
or vertical types, Munder said, to fit

space requirements, and all require elec-
tric, steam, and water connections to
function. Water sprays take out dust in
}a typical unit, and air cooling is sup-
plied through a coil connected to an out-
| Side refrigerating agent. According to
the speaker, all units are not self ccn-
tained, in that they need a separate
| refrigerator.

| With the present low cost of artificial
|ice, Munder said that the
| form of providing chill to air condition-
ers would spread considerably. While
the operating cost of this type of unit
is slightly higher than an electric ty pe, |
the initial cost is very much lower.

ice-melting |

type |

—

Los Angeles A.S.R.E. Hears Discussion

Of Refrigeration Thermometers

(Concluded from Page 1, Column 4)

vapor condenses forming a high vacuum
which sucks the thermometer full of
mercury to the desired point. When the
top is sealed the instrument is ready to
be calibrated, according to Mr. Balder-
ston.

“In calibrating a thermometer, it must
first be pointed, that is checked with a
standard instrument at certain definite
points on the scale, usually four in the
case of good thermometers. These points
are marked and the tube is covered with
wax. The space between points is
divided into the proper number of de-
grees and the lines and figures cut
through the wax. By dipping the tube in
an etching solution only the marks are
cut into the tube. The wax is next re-
moved and the scale is ready for the
application of pigment,” he said.

The selection of pigment is often a
difficult one because of the requirement
that the pigment must be insoluble.

“From the standpoint of expansion
and contraction, thermometer glass acts
very much like steel, and it must be
heat treated properly in order to work
well in finished thermometers. Due to
the expansion problems
are usually calibrated at a very definite
immersion. If calibrated for total im-
mersion, which is common practice, the
thermometer, to read correctly
be immersed in the liquid up to the top
of the mercury column,” he pointed out.

“I’ve been asked to touch upon errors
in reading thermometers. Practically all
such errors are caused by paralax and

Book Review

“1932 GUIDE OF THE A.S.H.V.E.”
Publisher:

son Ave., New York City. Pages:
940. Date of Publication: 1932. Price:
$3.

ACH chapter has been revised, and

several new Chapters have been
added to previous editions of the
A.S.H.V.E. Guide this year in order to
make it conform to latest practices in
the heating, ventilating, and air condi-
tioning industries of which this book
is one of the respected authorities. This
edition, the tenth annual, is dressed in
a new binding, flexible, and light blue
in color.

Four major sections comprise the
book. The text section (552 pages) con-
sists of 40 chapters on subjects such as
heat transfer, air leakage from build-
ings, valves and fittings, pipe insulation,
heating systems, fuels, oil burners, heat-
ing with electricity, automatic tempera-
ture control, ventilating of buildings, etc.

The last few chapters in the book
have enjoyed the greatest amplification
since the last edition, being

for instance, gives the basic principles
of air conditioning, defining the princi-
pal terms. Chapter 28 is entitled “Air
Conditioning in Relation to Comfort and
Health” showing results of several re-

cent studies in the fields for which the |

society has so substantially aided the |
development of air conditioning.

Industrial air conditioning, descrip-
tions of equipment needed to perform |
the six functions of air conditioning, air |

distribution, air cleaning, air heating, |
unit air conditioners, and smoke, dust,

and cinder abatement comprise the final |
chapters of the text section. These
chapters of the book will be of real help
to engineers, contractors, designers, and
installers of equipment for air treat-
ment.

The second section of the volume is
a series of advertisements from con-|
cerns in the heating, ventilating, and air

conditioning fields. Since exaggerated
advertising claims are pretty well
eliminated, this section provides an in-|

formative cross section of the
covered.

Section three is “an index to modern |
equipment” and classifies the advertisers |
according to the products they offer. |
The last section
of the society.

industries

thermometers |

should |

American Society of Heat- |
ing & Ventilating Engineers, 51 Madi- |

devoted |
largely to air conditioning. Chapter 27, |

is a membership roll |

so it is most necessary that the e\e },

at right angles to the top of the mer.
cury column when making a rea ing
Because of errors in reading th orm.
ometers in difficult places, red s ripe
thermometers are now manufact req
These are a great help to the user by
are the cause of considerable gri:! ty
the manufacturer. The red stripe 5 4
piece of glass molded into the tub: be.
hind the mercury column. This s' vip¢
so often has a different coefficien’ of
expansion from the rest of the ub
that unusual stresses cause breakag > jp
manufacture as well as other troub'es’
Mr. Balderston stated.

The first red stripes were placed be.
hind and very close to the mercury
column. Later this stripe was mi: ved
farther back and was made wider In
these types the column above the mer
cury looked red and the mercury looked
white. The latest development i
place the stripe behind and to one sid
of the column where it is not visible at
all. In use, the light striking the me;
cury column is reflected to the red
stripe back again against the column
|and out towards the eye. This makes
|the mercury look red while the spacg
above the column is white.

Mr. Balderston had with him a nun
ber of thermometers for special uses
and these were exhibited and their spe-
cial features described.

He also had a display of aircraft in
struments and devoted the latter portion
of his talk to a description of thes
“Aircraft instruments,” he said, “aré
divided into three classes, engine instru-
ments, flying instruments, and naviga-
tion instruments.”

Engine instruments include _tacho-
meter, thermometer, and oil pressure
gauge; flying instruments include ailti-
meter, air speed indicator, turn and
|bank indicator, and rate of climb indi-
|eator, while navigation instruments in-
clude the compass and the octant.

The construction of each of the abov:
|instruments was explained, through the
use of models and detailed drawings
| Blind flying, now rapidly coming to th:

|front, can be accomplished with the in-
| struments described and is now being re-
quired of pilots by nearly all air trans-

port companies. In fact, shortly afte:

be compelled to pass government tests
in blind flying, he said.

January, 1933, all transport pilots will

ACE

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REFRIGERATED
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DOOR FRAMES,
SLIDE RAILS, JAMBS,
GLAZING STRIPS, etc.

STANDARD AND SPECIAL
SIZES AND DESIGNS
Write for information and prices to
AMERICAN HARD RUBBER CO.

13 Mercer Street New York, N.Y
Other Sales Offices: Akron and Chicage

'NAME PLATES Att kinos.

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TED LE YULDC:

COLUMBUS, OHIO

VIRGINIA SMELTING
WEST NORFOLK. VA

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Address our Technical Service
Division for further information.

“Whe

ROESSLER & HASSLACHER CHEMICAL COMPANY
Incorporated

Empire State Bidg., 350 Fifth Ave., New York, N.Y

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ELECTRIC REFRIGERA TION

Registered U. S. Patent Office

The business newspaper of the refrigeration industry

NEWS_

ToL 7, No. 14, SERIAL No. 194
jst (1D EVERY WEEK

_E. ORGANIZES
FINANCE CONCERN
OR TIME SALES

Instalment Business To
Be Financed By
Subsidiary

SC 1ENECTADY, N. Y.—Organization
f the General Electric Contracts Corp.
purchase from distributors and deal-
rs instalment payment obligations cov-
ring the sale of General Electric
uschold appliances and other prod-
cts, Was announced in New York City
week by Gerard Swope, president
‘ the General Electric Co.
Initial operation of the new corpora-
n will be in the New York metro-
olitan area, and will be extended to
ther cities as service and volume of
siness requires, stated Swope. |
Commercial Credit and other finance |
handled this |

|
mpanies which have |
isiness in the past will continue to |
perate in all territories pending the

pening of additional branches of the
ewly organized company.
G. F. Mosher, assistant treasurer of |
the General Electric Co., has been |
med president of the corporation
which will have its main offices at 120
Broadway.

_E. APARTMENT MEN
)ISCUSS SALES PLANS

|
|

CLEVELAND — The largest invest-
nents by American home owners dur-
ng 1933, which will total several mil- |
ms of dollars, will be for electrical |
ousekeeping servants, including all- |
lectrie kitchens, declared P. B. Zim- |
nerman, manager of the General Elec- |
ric refrigeration department in his wel- |
oming speech to those attending the
nnual conference of apartment house
ules Managers recently held here. }
Apartment house sales managers,
epresenting the principal General Elec-
I distributorships in the United
tates, met in a two-day conference in
he refrigeration department’s Institute
wre under the direction of George D.
‘obick, manager of the department’s
partment house division.
Other speakers featured on the pro-|
ram included S. Hadley of Sill &
ladiley, apartment house operators in
roit, and J. F. McNamara of the
nternational Nickel Co. New York |
t Both gave short talks at a ban- |
held in Hotel Statler for the
ors at the close of the first day.
heir addresses dealt chiefly with
ric refrigeration and the General
llectrie kitchen as applied to apart-
houses, stressing the assistance
features rendered in keeping
1itment house vacancies to an abso-
minimum.
e have a fine

|
|
}

a oe

chance for better
ess in 1933,” said Zimmerman,
to this end we have increased all
ur sales budgets. Organizations
Which next year continue the practice
ducing and changing personnel as

oncluded on Page 9, Column 4)

EST PRODUCT MANAGER
0 RECEIVE G. E. PAINTING

EVELAND—The product manager
Whe performs the most outstanding job
en Nov. 15 and the end of 1932, in
New York City district embracing
‘neral Electric refrigerator distribu-
ips, will receive an original oil
ing made for a current national
refrigerator advertising program,
rding to W. J. Daily, advertising
iger.
e painting is being offered by A. M.

‘Wooney, manager of the production
distribution division, and is being
at this time by Fred Harvey,

opolitan district representative, who
make the presentation when the
st ends.

Gibson Moves Eastern
Jfices to New York

-EENVILLE, Mich.—Gibson Elec-

Refrigerator Corp. has moved its
rn headquarters from Boston to 33

Forty-second St., New York City,
ding to Frank S. Gibson, Jr., vice
dent in charge of sales.

E. Young, eastern division man-
“ is in charge of the new office. He
have charge of servicing all eastern
butors.

| stroke

Copyright, 1932, by
Business News Pub. Co.

Fatered as second-class matter
Aug. 1, 1927, at Detroit, Mich.

DETROIT, MICHIGAN, DECEMBER 7, 1932

Will Preside

G. L. BRUNNER

G. L. Brunner, president of the
Motor and Equipment Manufacturers
Association which is holding its

annual convention at the Hotel
Statler, Detroit, this week is also
treasurer and general manager of
Brunner Mfg. Co., Utica, N. Y., a
27-year-old company making air
compressors, car washers, paint

sprayers, and other automotive sup-
plies. During the past year the
Brunner company has been making
refrigeration compressors and com-
plete high sides. M. H. Pendergast
is manager of the refrigeration de-
partment.

LARGE UNIT DESIGNED

BY UNIVERSAL COOLER

(See Picture on Page 9)

DETROIT Universal Cooler Corp.
has just introduced a new large capac-
ity commercial condensing unit, rated
at 200.5 lbs. of ice melting effect per
hour under standard ton conditions.

The’ three-cylinder compressor is
driven at a speed of 480 r.p.m. through
four V-belts by a 5-hp. motor. The
compressor has a bore of 3.25 in. and a
of 3.0 in. Hourly displacement
of the compressor amounts to 1,240
eu. Zt.

The new unit uses a charge of 12 lbs.
of methyl chloride. The condenser is of
the water-cooled coil type, water flow
being regulated by a Penn pressure type
water control. Electrical control of the
machine is accomplished by a Penn
type LS switch or a Tagliabue dual
Pressurestat with a high pressure cut-
out.

Overall dimensions of the machine
are: height, 29% in.; width, 23% in.;
and length 55 in. Net weight of the unit
is 689 lIbs.; packed for shipment it
weighs 751 Ibs.

The condensing unit is equipped with |

receiver, strainer, ab-
two %-in. suction
and a 1-in. pipe suction inlet.

MANUFACTURERS PREPARE
BEER COOLING EQUIPMENT

DETROIT If beer is legalized in a
way that permits the sale of draught
beer, manufacturers of equipment for
dispensing the beverage will be pre-
pared to offer special equipment for this
purpose, states D. H. Dolison, sales
manager of the Liquid Cooler Corp.,
manufacturer of Temprite instantane-
ous coolers

Paramount requirements of a success-
ful beer cooler are, according to Mr
Dolison: automatic and positive control

shut-off valves,
sorber, Pressurestat,
line valves,

of the exit beer temperature; instan-
taneous cooling (beer held in storage

at improper temperatures becomes flat
and unfit for consumption); sufficiently
small size to fit into the cooling cham-
ber of any bar fixture; sealed unit; free-
dom from service; low operating cost
“Manufacturers of novelty boxes and

bar fixtures are becoming intensively
active, and many have already made
up sample units while the _ engi-

neering and drafting
others have special equipment in de-
sign,” says Mr. Dolison.

“The brewing and bar fixtures manu-
facturers, having used nothing in the
past for cooling beer except ice, are now
confronted with the problem of apply-
ing electric refrigeration to their prod-
uct.

“In the days before prohibition, ice
was used not only to cool the beer being
drawn, but to cool the keg as well, as
the small commercial refrigerating unit

(Concluded on

departments of

Page 9, Column 5)

IN WESTINGHOUSE
LETTER CONTEST

50 Writers To Receive
Refrigerators As
Prizes

MANSFIELD, Ohio—Winners of the
50 Westinghouse refrigerators offered
by the Westinghouse Electric & Mfg.
Co., in its recent National Letter Con-

the prize-winning letters by the judges.

Five judges—Katherine Fisher, direc-
tor of Good Housekeeping Institute; F.
M. Cockrell, publisher, ELectric REFric-
ERATION News; A. L. Billingsley, presi-
dent of Fuller & Smith & Ross, Inc.;
C. E. Allen, commercial vice president,
and Ralph Leavenworth, advertising
manager of the Westinghouse company
—determined the best letters.

“Why the Westinghouse Dual-Auto-
matic Refrigerator is a Year 'Round
Necessity,” was the topic written on.
To enter the contest a person had to
secure an entry blank from his dealer,
answer two questions, and then write
approximately 200 words on the
quired subject.

trant were: “How much do you spend
for refrigeration each week?” and “How
much money could you save each week
by buying foods in larger quantities, by
(Concluded on Page 9, Column 1)

Gibson Shows Gain
In Exports

GREENVILLE, Mich.—Foreign ex-
ports of Gibson Electric Refrigerator
Corp. for this year increased more than
1,100 per cent over 1931, according to
C. I. Horowitz, export sales manager,
who spent a few days at the factory
here recently, developing plans for ad-
vertising in foreign fields during 1933.

During the past month large ship-
ments of Gibson refrigerators have been
made to South Africa; China; the Canal

WINNERS PICKED

The two questions asked of each en- |

|

test, have just been announced by R. C. |
Cosgrove, manager of the refrigeration |
department, following the selection of |

re- |

|Zone; French West Indies; London,
Eng.; Mexico; Italy; Latvia; Calcutta, |
India; Paris, France; and Madrid,

Spain, according to Horowitz.

| Leonard Sales Gain

In Two Months

DETROIT—Shipments of Leonard
electric refrigerators for October and
| November, 1932, the first two months
of the new fiscal year, were 261 per cent
|of shipments for the same
|1931, states R. I. Petrie, general sales
manager of the Leonard Refrigerator
Co.

| Brysselbout Joins York
Ice Machinery Co.

| DETROIT—Henri A. Brysselbout,
former commercial engineer for Cope-
| land Products, Inc., has left this city
to join the York Ice Machinery Co.,
York, Pa. Mr. Brysselbout has previ

| England

period in|

THREE DOLLARS PER YEAR
TEN CENTS PER COPY

Grunow Introduces Three

Low-Pressure Units

‘Safety’ And Styled Cabinets To Be Featured;
38 Distributors See First Showing

By George F. Taubeneck
CHICAGO—Most startling innovation in household electric
refrigerators since the introduction of the G. E. Monitor Top was
shown to some 38 distributors who came here from all parts of the
‘nation Nov. 29, Nov. 30, and Dec. 1 to see the unveiling of Bill
|Grunow’s new refrigerator. What they saw included a streamlined
cabinet by Briggs which has lines totally different from those of

4

Re-Entere Field

BILL GRUNOW
Comes back into the industry with
a line of low-pressure units.

38 ATTEND LEONARD

been in
Jordan since Tuesday morning.

BOSTON
pated attendance, 38 members of New
distributing organizations
the Leonard refrigerator

which handle

|}assembled at a factory-sponsored whole-
sale

school at the Statler hotel here
Thursday and Friday, Dec. 1 and 2.

The meeting was one of the first of a |

series of 15 such schools which, when |
completed, will have reached distribu-
torships in every part of the United

States. In charge were R. I. Petrie, gen-
eral manager, and A. M. Taylor,
merchandising director, who constitute
a “flying squadron” from the factory.

sales

The following distributors’ represen
|tatives were in attendance:

From the J. H. Burke Co., Boston
F. A. Dewey, W. A. Burke, R. L. Burke,
D. W. Lynch, R. V. Keyes, T. W. Hearn,
|Eddie O'Donnell, Jack Burke, Tom
| Burke J H Burke, and Charles
Thomas.

From the H. M. Tower Corp., New
Haven, Conn.: John B. Quinn and L. E
Young of Springfield, Mass.; W. G

}ously been connected with Belding-Hall |

Co., Kelvinator Corp., and Nizer.

Miller
From

and C. H.
Ballou,

Worthen
Johnson &
Page 9,

Nicholas,

(Concluded on Column 2

Toshene Sion Gibson Franchise

E. A. Terhune (left), president, Appliance Engineering Co., Boston, signs
a Gibson franchise as Gibson Eastern Manager H. E. Young looks on.

-

Nearly doubling the antici- |

Yany box on the market, a low-pressure
refrigerating system employing a rotary
four-vane compressor and carrene as
the refrigerant, and a right-to-the-jaw
advertising campaign devised by Duane
Wanamaker, which will probably make
the refrigeration industry fighting mad.

Meeting Tuesday morning at the Lake
Shore Athletic club, the distributors sat
in on a session which lasted through-
out the day.

During this time they examined the
product, and heard delineations of it by
Bill Grunow, Dr. J. D. Jordon, director
of the Grunow laboratory, Chief Engi-
neer M. W. Kenney, Charles Calahan of
the Briggs Mfg. Co., Charles Henry,
| quality manager, and James F. Condon,

Mr. Grunow’s attorney and patent au-
| thority.

Wednesday morning was devoted to
|an outline of the company’s selling pro-

| gram.

Complete specifications on the
Grunow refrigerator will be found
on page 9 of this issue.

Salesmanager H. C. Bonfig (formerly
Majestic distributor in Kansas City),
| Advertising Manager Duane Wana-
maker, Sales Promotion Manager J. J.
Davin, and Treasurer Ralph Trimarco

with, of course, Bill Grunow—-were
speakers at this session.

Following this meeting Earl Macke
took the distributors on a tour through
the Grunow factory, where service men

brought along by the distributors had
continuous session under Dr.
After a big jamboree Wednesday

(Continued on Page 4, Column 1)

RECEIVERS APPOINTED
FOR D. A. EBINGER CO.

COLUMBUS, Ohio— The U. S. District
Court, southern district of Ohio, east-
ern division, has appointed A. G. Lohnes
and F. J. Heer of this city as receivers
for the D. A. Ebinger Sanitary Mfg. Co.,
manufacturer of household refrigerator
cabinets.

The receivers will continue to operate
the company for the benefit of the
creditors

At the time of
court indicated that
selected in order that the interests of
both the creditors and the company
might be represented Mr. Lohnes

the appointment the
two receivers were

treasurer of The Smith Brothers Hard
ware Co., one of the substantial unse
cured creditors. Mr. Heer was formerly

a vice president of the company and is

also a substantial creditor
The receivers state that a detailed in
ventory and appraisement is now being

(Concluded on Page 9, Column 2)

NEW ORLEANS DISTRIBUTOR
FOR KELVINATOR LINE DIES

NEW ORLEANS-—John Parham Wer
lein, president of Phillip Werlein, Ltd
Kelvinator distributor in this city, died
suddenly Tuesday morning, Nov. 22, at
Toura Infirmary. He was 42 years old

Mr. Werlein was a leader in the busi-
ness, social, and civic activities of New
Orleans. He was a director of the Whit
ney National Bank, a former membe!
lof the board of directors of the New
| Orleans Association of Commerce and
|a former president of the National As
sociation of Music Merchants.

Majestic Distributor
Promotes Wilson

PHILADELPHIA—C. M. Wilson of
Peirce-Phelps, Inc., Majestic distributor

here, has been promoted to assistant
sales manager of the distributorship,
according to G. Albert Rhimer, adver
tising manager

Mr. Wilson has been associated with
Peirce-Phelps for the past three years

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ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

BEARING
WICK

OIL

WICK TUBE

DELCO MOTORS WITH

SEALED
LUBRICATION

Bae

Tue responsibility for oiling refrigerator motors is ended in Delco Motors

with Sealed Lubrication. These motors do not have to be oiled when they are
installed in the refrigerator, or when they are placed in service. A sealed
chamber at each bearing, filled with the correct grade of lubricant at the

Delco factory, retains the oil during shipment, installation, and operation.

Over-oiling of the bearing at any time, or leakage on the windings,
is prevented by the patented arrangement of the wick and overflow
control. You can forget all motor lubrication problems when you use Delco
Motors with Sealed Lubrication. And you can depend on construction, in

every detail, that meets household service requirements. More than two

million Delco refrigerator motors are giving satisfactory service today.

DELCO P

ROD
RATIO

&

CORPO

aE

DAYTON,

x

Magazine Contest Shows that Styl:
- And Appearance Are Big Factors
In Sale of Refrigerators

Editor’s Note: C. A. Miller, sales
manager of Servel Sales, Inc., told
the editer a short time ago that the
following set of reactions by Jose-
phine Wylie, home economist for
Better Homes & Gardens, was high-
ly interesting—also that it substan-
tiated a point we have been making
in the editorial columns of the
NEws, viz., that style and appear-
ance are major factors in the choice
of a refrigerator.

Peter Ainsworth of the Meredith
Publishing Co. was kind enough to
send us, upon our request, Miss
Wylie’s story. It was an interoffice
memorandum which she had written
to the advertising department of
Better Homes & Gardens following
the conclusion of a contest for the
best recipes for dishes to be pre-
pared in a mechanical refrigerator.
The memorandum is reprinted in
full herewith.

By Josephine Wylie

The facts and findings brought to
light by our recent frozen dishes con-
test were threefold in subject matter:
we found out many things of interest
and information about the making of
frozen dishes in automatic refrigera-
tors; we learned quite a lot and sub-
stantiated some theories of ours on the
boxes themselves; and we established
the fact that our readers are interested
in electric refrigerators, and that thes«
are becoming increasingly popular fo:
the preparation of frozen dishes!

This indication of interest will furthe:
be a guide to us in our future selectior
of recipes for the Cooks’ Round Table,
our monthly department of recipes, and
in the planning of food articles. It is
plain to us now that we should give
definite attention to this particula:
branch of cookery, for during the
month-and-a-half’s duration of the con-
test (April 1 to May 20) 7,826 recipes for
frozen dishes were submitted.

At the risk of perhaps telling you
|}some things that you already know, I
|am taking the liberty of rather briefly
|}going into some of the facts on freez-
ling the electrical way, and also some
of our own findings.

Factors of Success

Success with frozen dishes depends
upon:

1. Fast-freezing facilities. Place the
mixture to be frozen in the coldest por-
tion of your refrigerator’s freezing unit
If your refrigerator has a temperature
regulator, place it at the coldest point.

2. Stirring. Stir always at the end of
the first 30 minutes of freezing, when
you should have a stiff mush, firmer
along the sides and bottom. Stir with
a spoon, loosening the more solid por-
tions from the sides and bottom, and
mixing all together.

At the end of an hour of fast freez-
ing, give a thorough mixing and beat-
ing, using a rotary beater. Mix until
the cream cr sherbet or ice is of a
smooth and even consistency. Stir at
|least one more time, at the end of an
|hour and a half or two hours. These
|later stirrings are optional, particularly
with the heavy creams such as the
mousses and parfaits, which may even
be made with no stirring.

Correct Timing Important

3. Correct timing. As soon as the
frozen dish has reached the stage where
it is firm enough to serve (with fast
freezing we found that state to be
reached at the end of an hour, or an
hour and a half) either turn the tem-
perature regulator back about half way,
or remove the tray to a less cold por-
tion of the freezing unit

1. Condition of your refrigerator.
Make sure that your refrigerator is
properly defrosted periodically. A freez-
ing unit bearing a heavy incrustation
of hoar frost will not do fast freezing.
Set the temperature regulator at the
coldest point about 30 minutes before
putting a dessert in to freeze.

Freezing Hints

5. Hints worth following: (a) In some
refrigerators of the open unit type, fast
freezing is facilitated by placing a few
tablespoonfuls of water on the floor of
the freezing unit when adding the tray.
This establishes an ice contact between
freezing unit and tray, and speeds the
freezing process.

(b) Fill a tray not more than three-
fourths full. This will allow room for
| stirring without removing from the
| tray.
| (ce) Keep a tray of ice cubes directly
jover a tray during freezing. it helps
jin retaining the low temperature
(d) Evaporated milk may be substi-
'tuted in any recipe calling for whipp-ng
cream, and at a noteworthy reduction
lof both cost and calories. Chill evapo-
rated milk thoroughly (it is a good idea
| to keep several cans in the refrigera-
tor) and whip with a rotary beater until
thick. Personally, we like the whipped
evaporated milk best when in combin-
ation with fruit or cheese dishes

(e) Shallow or small trays, or small
amounts in larger trays freeze much
faster than large trays filled to capacity
{or near-capacity.

4

(f) Do not over-freeze (that is, f: ez;
hard) any mixture which con: jn
vegetables, meats, fowl, or fish.

(g) Fruits and vegetables must b:
very fine or mashed, and meats mir 4

Concerning electric refrigerators

During the testing of contest rec jes
which was a part of the contest, I
the opportunity to view at close } ing
the operation of six of the best-kn: wy
higher-priced refrigerators. My opin ons
are based partly on knowledge ga ne)
from this experience, and partly «
still more recent three-day refrigera jo;
show held in Des Moines, Iowa
which I participated.

Sales Appeals to Women

As far as women buyers of refris
tors are concerned, I think the fol ow
ing features carry the most appeal!

(a) Appearance.

(b) Arrangement of interior for ¢
storage facilities.

(c) Fast-freezing features.

(d) Rubber trays (have them deodo:
ized).

(e) A washable interior with rounded
corners.

(f) Functional gadgets such as a foo!
lever to open the door; a good catcl
the door; a water cooler with convenien:
spigot (preferable to water bottles
sliding shelves; ice cream freezing at
tachments; a vegetable hydrator; sim
lar container for fruits; and covere
containers for storage of other food
products.

(g) Interior lighting—a light that
turns on with the opening of the door
and off with its closing.

Flat-Wire Shelves

(h) Flat-wire shelves (the wire ab
%-in. in width) are preferable to th:
round wires. Small jars and bottles
less likely to tip on shelves of this sort
Shelving should of course be sturdy
enough to take care of all weight
placed upon it without sagging.

(i) Another feature which I believ:
would be appreciated would be an ar
rangement that would set the freezing
unit far enough away from the side of
the refrigerator to allow for a row of
bottles to stand upright between the
unit and the side of the box.

Also a clever box designer might be
able to figure out a way to include roon
for a case of bottled beverages outs
the refrigerator department of the box
but conveniently placed either above 0:
below. Such space might have an alte!
nate use for vegetable storage of suc!
things as potatoes, turnips, carrots, and
other root vegetables.

(j) Regarding the inside arrangement
of a refrigerator, I think it is well
keep the bottom storage space high
enough to accommodate bulky fi
products.

Trend Away from Colors

As to the matter of color, I do not
think that it is important to consice!
refrigerators to match color schen
There is a very definite trend away)
from so much color in the kitchen; and
the trend is in the direction of wh
Also, I think the psychological react
to white in connection with food pr
ucts is good.

Women are chiefly interested in
appearance, features, and performa!
of automatic refrigerators Also,
price, women are more apt to try to buy
as cheaply as possible.

It seems to be easier, on the ot
hand, to sell a man a quality prod
at a higher price. He is less interes

in appearance and features than
wife; more interested in mechani
performance, reputation of manuf

turer and box, and perhaps in terms
payment

27 DEALERS SIGNED BY
ST. LOUIS DISTRIBUTOR

ST. LOUIS—The Electric Lamp
Supply Co. of this city, newly appoin
distributor in the St. Louis area
Majestic refrigeration and radio pr
ucts, signed up 27 retail outlets dur) 2
the first two days of operation

Among the new dealers for Majes
products in this territory are the foll
jing: Stix, Baer & Fuller, Famous-B:
|Co., Hellrung & Grimm, Hub Furnitt
|Co., J. D. Carson, Universal Supply ¢
Lincoln Furniture Co. (3 stores), Ste
| Electric Co., Walter Ashe Radio (¢
| South Side Radio Co., and Star Squ
wo (10 stores), all of St. Louis

General Radio Co., Belleville, Ill.; a
National Furniture Co., with stores
East St. Louis, Alton, Wood River, a
Granite City in Illinois, and at Ca
Giradeau, Mo.

PEABODY MADE WESTINGHOU: £
DISTRICT MANAGER

EAST PITTSBURGH, Pa.—A. D. P*
body, formerly division manager of t
Westinghouse Electric Supply Co
Texas and Oklahoma, has recently be
appointed district merchandising ma
ager of the Westinghouse Electric *
Mfg. Co.

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ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

Mess Hats

< Camp Riptey, MINNESOTA

This Camp of Minnesota National Guard,
under command of General Ellard A.
Walsh, is one of the newest and largest
Militia Camps in the United States.

i Genera Etecrric

th EQUIPPED

t be
oon

CABINETS BY Camp Ripley has 40 Mess Halls each
capable of feeding a company of 46 men.
= In each of the Mess Halls there is a 45

SAINT PAUL cubic foot capacity Commercial Cabinet

by Seeger with General Electric Refriger-
ation System installed. Entire details
| of installation were handled through A.
ba S. Dunning, Inc., of Duluth, Minnesota.

SEEGER REFRIGERATOR COMPANY

sy
IR SAINT PAUL, MINNESOTA
232 Fourth Avenue 644 Beacon Street
Fourth Avenue at 19th Street 655-57 South LaBrea Avenue 666 North Wabash Kenmore Square
NEW YORK, N.Y. LOS ANGELES, CALIF. CHICAGO, ILL. BOSTON, MASS.
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eat!

Grunow Introduces

Three

Line of

Low-Pressure Units

(Continued from Page 1, Column 5)
night, the distributors spent Thursday
in individual sessions with Mr. Grunow
and his associates.

Mr. Wanamaker’s revolutionary (if it
doesn’t cause at least a Civil War with-
in the industry, your reporter is a poor
guesser) advertising program is built
around the safety of carrene (methylene
dichloride). “Super Safety” is to be the
catchword.

Among the Wanamaker phrases which
may be featured in Grunow advertising
are these: “A New Principle and a
New Beauty,” “It’s Beautiful; It’s Safe,”
and “No Pressure, No Poison Gas, No
Corrosion, No Explosion.” Babys’ pic-
tures are also to be employed.

Several weeks may elapse before the

new Grunow refrigerator will be placed |
Exact prices are not |

on the market.
yet ready for announcement.

It is certain, however, that Grunow
is not trying to build a product which
will undersell his competitors.
he is trying to produce a refrigerator

Rather, |

| front, like the doors on an automobile,
|not raised in relief) are another fea-
|ture of these striking new cabinets. At
|the visual center of the door has been
| superimposed a metallic Grunow mono-
gram.

The back and the door frame are
made from two sheets of metal. The
food compartment liner is formed and
welded into one piece, vitreous enameled
on the inside.

In the 5-cu. ft. box 2% in. of Dry-
Zero insulation is used; while 6- and
7\%4-cu. ft. boxes employ 3 in. of Dry-
Zero. Doors on all three models have
3% in. of Dry-Zero.

All three models have an interior elec-
| tric light. (Complete specifications, both
|}of cabinet and unit, appear on page 9.

Five Moving Parts

| There are but five moving parts in
| the compressor—the four vanes and the
| pump rotor.

Fan is attached rigidly to the motor
shaft, and no oiling is required. There

Chief Engineer M. W. Kenney and Dr.
| J. D. Jordan, director of the laboratory.
At this temperature, the system works
under a maximum pressure of 15 Ibs.
|This pressure could be held in with
|one’s finger if applied to a hole ‘'4-in.
|}in diameter.

(At 100° F. sulphur dioxide has an
absolute pressure of 84.52 lbs. per sq. in.,
methyl chloride has a pressure of 117

lbs. per sq. in. and dichlorodifluoro-
|methane has a pressure of 131.6 Ibs.
| per sq. in.)

| Grunow will manufacture the com-
pressor, the capacitor motor, the head-
|er-and-tube evaporator, and float valve.
Cutler-Hammer temperature regulator
controls will be used, and probably Mc-
Cord condensers.

Characteristics of Carrene

Carrene, the Grunow refrigerant, is
known chemically as methylene di-
chloride, and has the chemical formula
of CHoeCls. Its features may be enumer-
ated as follows:

1. It is a liquid at all normal atmos-
pheric temperatures and pressures.
This means that it can be handled in
open containers such as bottles, tin
cans, or barrels. Due to this property,
it can be handled the same as one

which is different and unconventional. | are no bearings outside the dome. Two |; would handle water.

Three Models

Again adhering to the principle of
the short line (on which idea he became

in Line

sold while president of Majestic),
Grunow has but three models in his |
line—5, 6, and 7% cu. ft.

from the
compressor

taken
the

been
inside

| bearings have

|motor and put
|in a bath of oil.
| Compressor speed
| to 1,750 r.p.m.

| Most spectacular feature of the
|Grunow refrigerating system is its low

ranges from 1,725

|

2. It has no disagreeable odors. It
may be poured from an open bottle to
|another container or even spilled on the
| floor and no one in the immediate vicin-
|ity will detect any odor whatsoever. If
|a bottle of this refrigerant is placed so
that its opening is within a few inches

Cabinets for these models are so con-; working pressures, which never exceed | of the nose a pleasant odor may be
structed that both sides and the top|atmospheric pressures unless the room | noticed.

are formed from one continuous sheet
of metal, which is rounded and curved
into a graceful sweeping line—unlike all
other refrigerators, which have lid tops.

All models are lacquered with
new Dupont Dulux finish (first

Aug. 24), three coats of which are baked
on at a temperature of 350° F.

Flush doors (level with the cabinet
x 4
&
9
:
7. é
es
rae Pe q ,
Bi
oy a 4
» EE
. EG
-

ORG

Rollator refrigeration

DIVISION OF BORG-WARNER

NORGE CORPORATION IS A
WORLD'S LARGEST MAKERS OF
“4 ‘ ba #4 ae ay a

the |
an- |
nounced in ELECTRIC REFRIGERATION NEWS, |

PRECISION

|temperature exceeds 100° F. At 110
}room temperature, the maximum pres-
|sure under which the system oper-
| ating will be 5 Ibs.

is

130° Ceiling of System

Ceiling of the system (highest room

cycle and produce temperatures under

50° inside the box) is 130

, according to

found it in Norge.

3. It is noncorrosive. It does not react
chemically with water, and produces
neither acid nor alkali. It is inactive
| with respect to metals or fabrics with
| which it may come in contact.

4. It is noninflammable and does not
}burn when in any known combination

|temperature at which the system will|with air or condition of pressure. This

makes it nonexplosive under all condi-
tions. It is also a good fire extinguisher,

GET SOME FACT:

Date J. McGinnis, Norge Rollator Refrigeration dealer, at
2665 Milwaukee Avenue, Chicago, sold divefsified lines for
years. Successful, but believing greatep*"prosperity would be
assured by concentrating his orgafization’s efforts on one

product of outstanding merity”he sought that product and

From that timee@n, the McGinnis business has made a

bigger profit pef dollar and sold a bigger dollar volume.

‘‘We were sold on Norge when we took it on,”

said Mr.

McGinnis. “It brought us more genuine enthusiasm than we

fiave ever had for a product before. We are sold 100°: on Norge.”

Norge Rollator Refrigeration is a short line of package

merchandise. Its mechanism, the extra powered Rollator, is a

mighty selling feature. Simple, service-free and almost ever-

lasting, the Rollator sends the friends of users to the dealer’s

store to see the Norge and buy.

Norge is backed by responsible makers, a sound advertising

and merchandising plan and with dealer helps and sales tools.

E

NORGE C

PARTS, INCLUDING

658 E. Woodbridge Street...

CORPORATION,

Wise prospects see the Norge before they buy... progressive
dealers see the Norge before they sell.

ORPORATION
Detroit, Michigan

ONE OF THE

AUTOMOTIVE FREE WHEELING

ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

}ency of the vane to tip backwards in

|
| component

|/oil which cannot go out through the ex-

acting in much the same manner as
carbon-tetrachloride does.

5. In a refrigerator containing this
refrigerant no pressures are ever en-
countered which exceed atmospheric

pressure unless the refrigerator is in a
room where the temperature is 100° F.
or more. In other words, if the room
temperature is 80° F. the pressure in-
side the refrigerator will be, approxi-
mately, 27 in. of vacuum on the suction
side of the compressor and about 8 in.
of vacuum on the head side of the
compressor.

Carrene has a negative pressure of
14 lbs. per sq. in. when the temperature
is 0° F. The entire range between the
two extremes is below atmospheric
pressure. This property permits service
men to open any connection whatsoever
on the system without removing the
unit from the kitchen or bleeding the
refrigerant out of the system.

Since the compressor handles approxi-
mately seven times the volume of gas
used on other refrigerators, the size of
the rotor and the pump body are con-
siderably larger than the corresponding
parts used on high-pressure systems.

Vanes, Slots are Radial

The vanes and the vane slots are not
radial, but are set at an angle of ap-
proximately 30° to the plane which
passes through the center of the rotor
and the center of the vane slot at the
periphery of rotor. This angular setting
of the vanes contributes the following
features to this compressor unit:

FIRST: The angularity reduces that
component part of the centrifugal force
which exerts itself on the pump body.
This means that with the lower force
at this point a lesser amount of fric-
tion takes place, thereby reducing the
wattage.

SECOND: This angle is such that
when the angle between the vane and
the pump body is at a minimum it is

|
|
|
|

| type.

|matically unloads itself at starting. Any

still beyond the critical angle of fric-
tion. The vane, when acted upon by
either pressure or centrifugal forces,
always has a tendency to push forward
at its tip, thereby eliminating any tend-

sure of 250 Ibs. per sq. in. without 9).
lapsing or leading.

The needle is constructed of bh +4
ened stainless steel, accurately gr

The liquid container is made f jp
heavy drawn brass and is tested th
a pressure of 250 Ibs. per sq. in },
eliminate possibilities of a leak.

The liquid inlet line enters the li: yjq
chamber at the top of the rece \¢,

through a fine screen which prey. yt;
foreign particles from clogging the y:.
let line at the needle seat. At the oF
of the receiver, opposite the inlet ne
is a purge valve, which may be op: 4
and closed with a screw driver. A ay
furnishes a second seal by mean: of
a lead gasket.

Float Valve

The absence of levers and link jo
tions in this float valve tends to } vey
the valve from sticking. Its opera jon
is intermittent, rather than continv jys
seepage. The low pressure used on the
Grunow system makes this type of v. lve
suitable for this refrigerator and up.
suitable for use on high-pressure _ ys.
tems.

There are two forces tending to } ojq
the needle on its seat. The first is th;
weight of the ball and needle assem’);
and the second is the differential p es
sure acting on the needle at the sea

As soon as enough liquid has entered
the receiver to produce a buoyant fore
sufficient to balance the two abrve-
mentioned forces, the float valve ris;
to the stop inside the container. In
this condition the valve is completel;
open, and remains so until enoug!
liquid has been drained from the con-
tainer to permit the ball to partially
close the needle valve. j

When this occurs, the differentia!
pressure at the needle valve acts on
the needle and seats it securely.

Flow of Liquid

The liquid flows from the float valve
in pulses or surges. Since the velocity
of the liquid through the liquid line is
great, the chance of a freeze-up, dur

the slot and lock the pump.

THIRD: If oil or liquid is drawn into |
this compressor it will tend to compress |
on the exhaust side. Since liquid is non- |
compressible, a condition of this sort |
might stall compressors of the vane

With this compressor, however,

1
a
of pressure is. built up
parallel to the vane slot, which FOrOes |
the vane back into the slot. This re-|
lieves the condition by _ by-passing |
around the vane tip that part of the

haust port. This feature eliminates the
liquid-logging problem.
FOURTH: This compressor auto-
machine when stopped fully loaded re-
quires an enormous starting torque if
an attempt is made to start it in this
condition. If the load condition is re-
moved and the machine starts under oad

|load, no difficulty is encountered.

|are set at an angle, and since they have

}
Vanes Drop into Slots |

Since the vanes in this compressor |

inertia, any attempt to start it will re-|
sult in the vanes dropping back into
their slots, thereby producing a condi-
tion where the suction and exhaust

|ports are connected directly together.

| tion

|} when the engine is up to speed.

As soon as the motor comes up to
speed, centrifugal force puts the vanes
back into their normal operating posi-
and the load is taken on. This |
operation is quite similar to the clutch
on an automobile, by means of which
the engine is started with no load and
the load taken on at a later period

The vane faces are ground in such a
manner that the vane itself rocks on
the pump body as it slides forward on
its circular path. This permits the
wear to be distributed over the entire |
vane face and eliminates a tendency to
produce local heating.

An oil groove, spiral in shape, is cut

into the bearings in such a direction |
that the direction of rotation of the
|}rotor forces oil into the pump with a

'of course, lubricates the bearings.

pressure of about 12 lbs. per sq. in. This,

The oil then migrates, due to centri-
fugal force, from the oil relief rings

lon the rotor between the vane and the |

vane slots.

Lubricate Vane Faces

This same oil is forced to the inner

| periphery of the pump body, lubricating

|from the

very
| power necessary to circulate it through |

the vane faces where they make con-
tact with the body, and at the same
time furnishing an oil seal to prevent |
leakage of gases. It is then discharged |
exhaust port into the dome,
and its cycle is completed.

This oil path has a total length of a|
few inches, thereby saving the |
long oil lines. |

The condenser consists of a copper |
tube, which is folded back on itself a/|
number of times, to which is attached |
a number of radiating fins. The pur-|
pose of this condenser is to radiate heat

units from the compressed gas which

causes it to condense into liquid form |
before entering the float valve.
The float valve consists, essentially,
of a liquid receiver, a float ball with a
needle attached, and a needle seat.
The float ball itself is made of heavy
drawn brass, constructed in such a
manner that it will withstand a pres-!

| temperature by
| decreases

to water in the system is minimized

| Another feature of this float valv«
| the small amount of refrigeration effec!

at the needle, which raises the efficiency
of the system as a whole.
The evaporator differs from the con

| ventional evaporator in that it has the
| liquid-line entrance along the side nea:

the bottom rather than in the heade:

The liquid has a definite temperatur:
corresponding to each pressure, and th:
pressure at the top of the evaporator is
lower than the pressure at the botton
of the evaporator by an amount equa

|to the head of liquid between the to;
|}and bottom.

Circulating System Used

In order to make use of the lowe!
temperature which exists at the surfac:
of the liquid in the evaporator, a circu
lating scheme is employed. The lig
entering the evaporator tubes near tl
bottom must boil at this point, becau
it is relatively warm when compared
with the liquid which is already in the
evaporator.

Boiling produces bubbles which mi
grate upward through the liquid. This
means that the density of the liquid and
the bubbles on one side of the evapo
rator are less than the density of the
liquid on the other side of the evajo-

| rator.

The difference in gravity causes ‘heé
liquid to flow downward through | h¢
tubes on one side and upward throu zh
the tubes on the side where the liq
enters the evaporator.

This circulating action forces the «
liquid at the top of the evapora
through the tubes to the bottom of
evaporator, thereby lowering the bott
a few degrees, wh
the ice-freezing time.
are tested at the fact
of air.

evaporators
with 250 lbs.

Purpose of Check Valve

The check valve in the Grunow
frigerator, as well as in other syste
is for the purpose of maintaining A
pressure in the evaporator when
machine is on the off part of the cy
It has no function whatsoever w
the machine is running

Since a drop of pressure on any }

|of the low side of the system mear

of efficiency, this valve is <«
structed to make this drop a minim

It consists simply of a thin wafe!
hardened stainless steel about the

loss

of a nickel, resting on a hardened st

less steel seat. Both the wafer and
seat are lapped to a mirror finish

No spring is used to seat this va
and the pressure necessary to unsea
is so small that a loss of efficiency
this point has not been observed
Grunow engineers.

The suction line on the Grunow
frigerator is a copper tube % in
diameter. In order to prevent a su}
heated condition of the gas, as it fl
from the cold evaporator to the wa
compressor, the suction line is insula’

The large liquid line is in one pi:
It consists of one continuous length
3/16-in. tubing. Its function is to ca
the condensed liquid from the fi
valve to the evaporator. The large t
excludes the possibility of stoppage
to small foreign particles in the syst:
and also minimizes a chance of freez =
up which may occur when the sys!
contains water.

Another reason for the large liq
line, according to Grunow engineers
that it decreases the time interval

(Concluded on Page 5,

Column 1

The

rur ning
ex pt ‘
jiately
ya e.

The e

ref iger
sists
1 Mo

Ele

1) Cap
1 (c)
3. The

protecto
4. Lig

5. The

wires fc
The n
apacite
unning
t opera
tion me
starting
To ol

required
f a sec
ipon to
nittane
ult, ore
winding
It is

much tc
inder n
s acco!
it high
re
ng ligh
starts, ]
power s
Durin;

relay is
f curr
starting

thus

though

init is 1
ibout
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the star

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olts wl
con

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this vol
high lin

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tage |

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CRUNOW INTRODUCES
LOW-PRESSURE UNITS

( oncluded from Page 4, Co'umn 5)

.weon the opening of the float valve and
the arrival of the liquid in the evapo-

rat r.
mlz °S
igi d line and

the liquid in the evaporator.

This short time interval mini-
the refrigerating effect in the
increases the efficiency

ff he system.

t the top of the liquid line is a loop
*~h extends higher than the level of
This pre-
s drops of liquid from flowing down

the liquid line to the float valve where

rat or

ould boil and return to the evapo-
in the form of gas.
| ue to the snap action of the valve

an the loop at the upper end of the
iq. id line, the liquid line contains no

ig id

at any time, whether on the

rurning or the off part of the cycle
except during the short interval imme-

jia'ely following each pulse of the float

val ve.

Electrical System

The electrical system of the Grunow |

sists of the following units;

1 Motor.

Electrical unit box, consisting of:
capacitor transformer; (b) capaci-

tor. (ec) relay and terminal board.

Thermostatic control and motor
protector.
4. Light.

The required outlet box, cables, and

wires for connecting the various units.

The motor is of high-starting torque

apacitor induction type, and although
unning on a single-phase line current,

tion

operates similar to a polyphase induc- |

motor in both the running and

starting conditions.

'o obtain the high-starting torque

required to start the pump in a fraction
ff a second, the electrical unit is relied
ipon to create a high capacitative ad-

nittance in
iit, ordinarily known as the capacitor

the starting winding cir-

winding.

It is possible to get 400 per cent as)
much torque at standstill as is required
inder normal full-load operation. (This
s accomplished by drawing a current
at

high power factor from the line, |

thus reducing the annoyance of blink-
ng lights when the refrigerator motor
starts, providing the house wiring and
power service is in good condition.)

relay is pulled up by the sudden in-rush

During this short starting period, the |

f current, making contact with the
starting lead of the transformer. Al-
though the capacity of the capacitor

init is low, the actual effective capacity |

ibout 100 MF, due to the increase in|

voltage.

T}

Condenser Voltage

The actual condenser voltage during |
the starting period is about 550 volts on |
2 normal line, and this goes up to 660
olts when the line voltage is 135 volts.

|

1e condenser is designed for 660 volts

starting operation, but actually receives |

high line voltage.
After
eed to 1,300 r.p.m. or over, it
necessary to maintain the high voltage |

ther
voltage of the condenser in this position

ops to

is voltage only under an abnormally |

increased in
is un-

the motor has

the condenser, because the relay
the running position, which
nnects the capacitor winding to an-|
tap on the transformer. The|

s 330 volts at the high line voltage of |

nently sealed in a separate metal con-|

’ volts.

‘ransformer used in the Grunow re-
zerator is permanently sealed in the |
‘trical unit box. Capacitor is perma- |

iiner which is clamped into this same

‘ ention

etrical unit.

‘he relay is also mounted there on
rubber for the elimination of noise
ing starting, and has terminals on it
the easy removal of the cord to the

rmal control in case the unit must

removed from the refrigerator

he temperature of the refrigerator
inet is maintained constant by the
rmostatic unit on the evaporator

iel. This unit contains two controls;
for turning the refrigerator off and
and the other for the adjustment of
temperature. This unit is entirely
omatiec in operation and requires no
except for adjustment, o1
itting off the box for defrosting the
porator.

n addition to the automatic tempera

e control, this same unit contains a

tor protector to insure the system

iinst injury if the unit is connected

ng or if the line voltage becomes
high or too low

f this element should open the cir-

t, all that

push the on-off button again

‘he light used in the _ refrigerator

inet is of the automatic type, light-
when the door is opened. Its bulb

a standard intermediate base size

i requires only 10 watts

\ll of the exposed units described

ve are interconnected with stand-

{| heavy-duty SJ rubber covered cable

is necessary to reset it is

‘ain relief is provided for all terminals

—

RIGIDAIRE DEALER TO SELL
2'» TIMES QUOTA

sOWELL, Mass.—The Lowell Radio
p, local Frigidaire dealer, will sell
1932 two and one-half times as much
rigeration business, in dollar volume,
it did in 1931, according to C. C.

ref-igerator (50 and 60 cycles, 115 volts) |

ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

cee but | WANT TO KNOW ABOUT
INSULATION’S SERVICE RECORD, TOO”

EFRIGERATOR buyers are
hard-boiled. They want facts

in a form they can easily understand.
Of course they want figures on B.t.u.
losses, moisture resistance, and engi-
neering data. But they also are vitally
interested in long cabinet life, low
current consumption, and positive
protection for food products.

The refrigerator manufacturer must
know all this when he buys materials.
With insulation especially, it’s im-
portant to get all the facts. Balance
the figures which show that Arm-
strong’s LK Corkboard has a low
coefficient of thermal conductivity
(.269 B.t.u. per hour, per square foot,
per inch thickness, per degree temp-
erature difference at 90° mean temp-
erature), plus high to
moisture, light weight, strength, and
rigidity, against its long service record.

resistance

These laboratory figures give the
reason why Armstrong’s LK Cork-
board is recognized as the standard

insulation for refrigerated equip-

ment. Poor insulation soon deterior-

ates and loses its efficiency, causing

the refrigerating machine to be forced
to capacity over long hours and re-
sulting in excessive machine depreci-
ation. The service record of LIK Cork-
board insures lower operating costs,
greater hold-over capacity, and longer
efficient life of the cabinet.

Be sure to get both

Find out about laboratory — tests.
Then let the

how these figures work out when the

service records show

insulation is installed in the cabinets
you build. Then you'll understand
why so many manufacturers of re-
frigerated equipment —display cases,
freezer cases, ice cream cabinets, and
trucks—standardize on Armstrong's
LIx Let
samples and complete information,
Armstrong Cork & Insu-

lation Company, 917 Con-

Corkboard. us send you

Armstrong's

(A)

cord St., Laneaster, Pa. Product

sides of the picture be-

fore you buy insulation.

WARREN BUILDS LONG LIFE
into this display cabinet with Arm-
LK Corkboard Insulation.

record is important to the
well as test

strong 8
Service
Warren ¢ om pany as

results in the laboratory.

TYPE

Armstrong's Lk

Corkboard Insulation

Efficient, Durable Insulation for Refrigeration Equipment

LABORATORY TESTS ARE ALL RIGHT

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6

ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

OHIO FLORISTS VIEW
F-12 DEMONSTRATION

DAY TON—Albert Barber, interna- |
tional secretary of the Florists

members of that organization coming |
from the western half of Ohio, paused |
during convention deliverations here
last week to witness a demonstration
of dichlorodifluoromethane, known as
F-12.

They saw J. G. Clark, sales engineer
of Frigidaire, who gave the demonstra-
tion, plunge a bouquet of roses into a
jar of the colorless liquid. In a few
seconds he withdrew it, with the stems
and petals frozen to metallic hardness,
but the delicate colors remaining un
changed in the slightest degree.

Clark smashed the frozen bouque
across a table, shattering it into a thou-
sand tiny fragments. When these)
thawed out, a few seconds later, the}
room was filled with their fragrance.

“To prove how harmless it is, let me
show you how it can be used at the
dining table,” said Clark.

He poured a small amount into a
glass of water. A cake of ice formed
immediately. Clark then drank the}
water.

Then he emptied some F-12 upon an
open flame, which was promptly ex-
tinguished. Women in attendance gasp-
ed when he splashed a quart upon an
Oriental rug. The liquid evaporated in
a few seconds, leaving the rug unstained
and undamaged.

The refrigerant demonstrated is a de-
velopment of the Frigidaire laborator-
ies. Frigidaire engineers think it best
fitted for air conditioning, commercial
refrigeration installations in grocery,
meat markets, and floral shops—public
buildings and marine work.

APARTMENT INSTALLS 42
HOUSEHOLD FRIGIDAIRES

COLUMBUS, Ohio—Forty-two house-
hold Frigidaires have been installed in
the Broadwin apartments, near the gov-
ernor’s mansion, here. The refrigerat-
ing equipment replaces an ammonia
plant that has been in operation since
the building was erected, six years ago.

In addition to the household models,
thirty-six 4-cu. ft. refrigerators and six
6-cu. ft. models, a considerable amount
of refrigeration equipment has been in-
stalled in the main building of the kit-
chen. The order was taken by Guy G.
Harris, representing the Advanced Re-
frigeration Co. The building is owned
by the Ferro Concrete Construction
Co., Cincinnati.

All of Them are President Makers

These men were largely instrumental in making Albert Ahrens, Oklahoma City distributor, president of G. E.
Refrigerania. Left to right they are George Moody, commercial manager; F. L. Knight and George Schraub-
stadter, grocery specialists; Robert Jageman, restaurant specialist; Ted Brehme, secretary to Moody; S. A.
Grimes, junior cabinet salesman; L. L. Robinson, grocery specialist; and R. K. Ellis, water cooler specialist.

G. E. CO. DIRECTORS VOTE
DIVIDEND ON STOCK ISSUES

SCHENECTADY, N. Y.—Directors of
General Electric Co. maintained current
dividend rates last week by voting the
usual quarterly disbursements of 10
cents on common and 15 cents on spe-
cial stocks for January payment.

No statement was made with regard
to disposition of the concern’s holdings
of Radio Corp. of America shares, pro-
vided for by the recent consent degree.

Auburn Automobile Co. also declared
its regular quarterly distribution, which
amounts to $1 cash and 2 per cent in|
stock.

ARMCO ACQUIRES LAKE ERIE |
STEEL & BLANKING CO. |

MIDDLETOWN, Ohio—The American |
Rolling Mill Co. of this city has ac-|
quired the properties of the Lake Erie)
Steel and Blanking Co. of Cleveland. |

with

satisfac 1 and econ
| Brass R a . Spec la
machine procuction,
important economies,

For further informati

Brass Inc rporatea, 2

SAV E:

on Refrigerator Parts

REVERE PRODUCTS

t e-wrought Brass Forgin Leak-proof t
ulds and gases because Of Clost exture. Ec 1
1 } ; a en :
cal because of accuracy < dimens , Saving
machining time. Economical because of reduction
f rejects to a negligible ta r
2 S¢ ar, le ( Dpe , Re rit f rad f 4 7 I ‘ ‘ yy Anne aled
electrically to prevent s} I ehvdrated by a
special drving system... positively sealed agains
moisture - 99.9% pure copper, deoxidized, free
trom flaws.
3 Sheet Copper... Available in everv commercial vari
” , cae ,
etv. Every sheet copper requirement fulfilled wi

|
|
|

these

my.
ly suited for high-speed screw-

Easy machinability results in

n, address Revere Copper and
30 Park Ave., New York Citv.

y ~
Revere Copper and Brass
INCORPORATED
Baltimore Diwisson, Baitimore, Mea Dallas Diwision, Cascage, Ll.
Higgins Division, Detroit, Mich Michigan Diwision, Detroit, Mick. |
Faunton-New Bedford Diwisicn, Taunton, Mass Rome Division, Rome, N. Y |
Executive Orrices: NEW YORK CITY
Generat Orrices: ROME, N. Y,

10 Sales in 11 Days

TAMPA, Fla.—Having sold nine
household refrigerators and one
milk-cooling installation in a period
of 11 days, C. J. Jones won a spe-
cial sales contest conducted by the
3yars-Forgy Refrigeration Co., Inc.,

local Frigidaire distributor, and
sailed for Cuba with all expenses
paid.

NIAGARA HUDSON TO RETIRE
FROM APPLIANCE FIELD

SCHENECTADY, N. Y.—The Niagara
Hudson Power Corp. will retire from
the merchandising of electric appli-
ances, Jan. 1, 1933, according to A.

| Wayne Merriam, General Electric dis-

tributor here.

According to Merriam, the utility com-
pany believes that the sale of appliances
has come to the point of promotional
work, and it intends to cooperate with
appliance dealers in the analysing and
building up of markets, and in building
methods of merchandising on construc-
tive and profitable bases.

Its present sales force will be main-
tained, however, although the nature of
its work will be changed. Salesmen will
become sales promotion men in their
respective territories, with supervision
by trained and competent merchandise
managers.

The function of the sales promotion
men will be to contact the customers of
Niagara Hudson periodically, to sell
them the use of electric appliances, and
to determine in what new appliances
they are interested.

In this way prospects will be found
and turned over to the dealer for sell-
ing. The direct aid of the sales super-
visor in helping the dealer to sell will
be available if the dealer desires.

First application of this plan will be
made in the Glenn Falls area beginning
Jan. 1. It will be tried out thoroughly
there, and definite procedures will be
up through experience before it is
applied to other areas

Included in the plan the formation
of a merchandising board, with repre
sentatives from manufacturers and dis
tributors on it-—its purpose being to
study markets, create demand, and pro-
mote effective merchandising methods

EMPLOYMENT IN ELECTRICAL
EQUIPMENT MANUFACTURE
SHOWS DECREASE

set

WASHINGTON, D. C.—Figures com
piled and recently issued by the United
States Department of Labor show that
in the electrical machinery, apparatus
and supplies industry employment fell
| off from September to October 2.5 pe1
cent, the index figure standing at 49.3
as compared with 50.6 in September

The decline from October, 1931, was
34.7 per cent, the index figure for that
month having been 75.6. Payroll totals,
however, changed but slightly during

the month, the index figure for October

being 32.8, against 32.9 for the preceed-
£

ing month, but amounting to approxi-
mately half of the total recorded for
October, 1931, when the index figure
was 62.7.

AVIATOR BUYS FRIGIDAIRE
FOR HOME

MATTAPOISETTE, Mass Russell
Boardman, co-holder of the world’s long
distance airplane record, has purchased
a large model household Frigidaire, sold
by the Old Colony Sales Corp.

DISTRICT G. E. PUBLICITY
MEN MAKE 1933 PLANS

SCHENECTADY, N. Y.-For the pur-

pose of giving direction and stimulus
to an “economy in selling” program

through cooperation in the formation
of business-getting plans for 1933, dis-
trict publicity representatives of
General Electric Co. held their annual
meeting here, Nov. 28, 29, and 30.

Speakers appearing on the Monday
program were: E. O. Shreve, M. O.
Troy, W. W. Miller, E. P. Waller, C. H.
Lang, C. W. Stuart, and R. L. Gibson.
Monday night was “G-E Movie Night.”

Starting at 8 o’clock, the more impres-
sive movies that have come out of the
G-E studio in the last few years were
shown. In addition to the G-E movies
a few short comedies were run to en-
liven the evening’s entertainment.

Sales direction and
were discussed Tuesday. That evening
the Publicity Department Association
arranged a dance at the Green Lantern,
Saratoga Road.

sales promotion

Another round-table discussion was
on the program for Wednesday at which
time G-E’s participation in the World’s
Fair, Chicago, and plans in market re-
search were discussed.

Publicity representatives from dis-
trict offices attending the meeting were
as follows: J. W. Sholder, Philadelphia;
P. L. McClure, Pittsburgh; B. J. Rowan
and S. C. Rider, New York City; F. W
Bliss, Boston; J. P. Allen and C. D
Laidlaw, Cleveland; H. D. Sanborn and
G. E. Simons, Chicago; V. R. Young,
Canadian G. E.; and F. R. McClellan,
Atlanta.

the |

APPLIANCE. CONCER \s
EXPAND DURING YE i

NEW YORK CITY—The one di, n
of the electrical industry which rec pqs
|an expansion for the year is tha: de.
| voted to electrical labor-saving de ces
|for home use, states a survey of ‘hy
electrical trade recently complete }
R. G. Dun & Co. :
| “Competition in this departmer
| keen, but sales show a rather consi: +n;
| increase, and the outlook is more pri

|
|
|
|

jing than in any other department us
|}now,” the report continues. ‘Hol. ja,

| requirements are beginning to stim: as;
| the sale of electrical toys, novelties, nq
|appliances suitable for gift purpos¢

Supply Trade Better
“The electrical supply trade is i
somewhat better condition than it is

|}during the early months of the \ a;
| Even with seasonal influences stim) at
ing certain departments, however, |}
1932 sales-total from a unit stand) in

expected to show a decrease
least 8 per cent, when compared
figures for the preceeding year.

|} is

“Large industrial concerns have bee;
operating at a rather low rate of ca
| pacity, and have been following a n
servative buying policy so that the d
mand for heavy electrical equipment
has been rather light.

“The increasing popularity of labo:
saving devices for the home,” the su
vey points out, “is reflected in
steady gain during the year in the con
sumption of electricity in the domestic
service division.

the

Potential Current Market
“With so many electrical devices
ready for this market, and electrical r¢
search laboratories promising so many

more, the potentialities for domesti
consumption of electricity reach fa:
into the future.

“Although the number of homes wire

for current totals more than 20,600.00

it is estimated that not more thar
1,000,000 of these are electrified ade
quately.

“Six states have passed the 1,000,(0
mark in home users of electricity, New
York leading with 3,131,649 dome
customers; Pennsylvania, second, wit!
1,783,589; Illinois, third,
California, fourth, with 1,493,173; O}
fifth, with 1,304,683; and Massachusett
sixth, with 1,034,537.

Fewer Defaults in Year

“When it taken into considerat
|that of the estimated 6,000,000 farm
|there are only 650,000 which today art
reached by ‘high lines’ some idea of t!
extensions which lie ahead for the util-
ities can be gained.

is

“The general insolvency record of th:
industry somewhat more favorabl
than it was a year ago, defaults nun
bering 188, with liabilities of $4,365,139
during the first 10 months of the cu
rent year comparing with a total
217, with involved liabilities of $4,822,234
for the entire 12 months of 1931.”

The improving trend, however,
shown in the special compilation of R
G. Dun & Co. has been confined almos
entirely to the manufacturing division
of the industry.

is

‘

oI

as

“THEY KEEP

A-RUNNING"

entury

Single

RS

Phase

Repulsion
Motor

Typ.

Customer Satisfaction

After all it’s the satisfied customer who counts. That's why

so many manufacturers who jealously guard the reputa-

tion of their product supply Century Motors. They cut

motor service calls down to a minimum because they are

and always have been, built

your motor “requirements may

right to run right. Whatever

be investigate Century.

MOTORS

CENTURY ELECTRIC COMPANY

1806 Pine St.

St. Louis, Mo.

Offices and Stock Points in Principle Cities

FOR MORE THAN 28

YEARS AT ST. LOUIS

~
o
Laas’

poir
yn
lec tric
these pr
ae

iger
lasses,
iow to
rigerat
(ine oOo
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roit wi
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talki
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he clas
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I ma
conom)
nat re

Mrs.
f
A

wo

ves

giv a
efriger
Unfor
N
week th
take pa
Miss |
vinator
t.” in
ar

neces

ck,

| fe Ss dP oo! a ee gs eee,
en ee oe ie f a or ati) g oe ee eee ae e sakes ein. Mik: sak ie
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twos Gaye cae Coes tr “iP . < x : , } ; ‘ pores” 5% «§ . we at. are . “4 . ‘ = , . . . te
7 ee
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i uton are
tric refrigeration, and I emphasize
e points time and again in my lec-

ELECTRIC REFRIGERATION NEWS, DECEMBER 4, 1932,

A Page of News for Women of the Industry

ABOUT HOME SERVICE

By Margaret M. Thompson

)'o one in these hard times is going
0} Ay from $100 to $200 for an electric
efi gerator for the purpose of making
Helen Watts
economist conducting
Food Foundation cooking

desserts,” stated

home

fan ¥
sch eiber,
the Kroger
sh ol in Detroit last week.

or that reason,

points.

the important factors

t
ture.”

Mrs.

ef:igerator

used
the stage

Schreiber

on during

erator way.
One of Mrs.

it with the aid of the Kelvinator
Chicken Supreme.” This was
en in whipped cream and cheese.

Economy is the third point I stress
show them
vo bottles of tomato juice cocktail, one
I tell
he class the difference in price of the
wo and then point out the economy to
size and
eping what is left over in the refrig-

talking to my class. I

large size, and the other small.

had by buying the larger

rator.

I make it emphatic that there is no
but
quality
to

in buying cheap goods,
economy is buying

large enough quantities

conomy
hat real
zoods in
save,”

>

WcPherson Pinch-hits

Miss Pauline Peacock of the Kelvina-
traveled
Kroger Food Foundation in its
Each week Miss Peacock
electric
efrigeration during the cooking school.
audi-
ill during the
school was here and could not

home economics staff has
vith the
uur of cities.
10-minute lecture on

ves a
Unfortunately for the Detroit
nces Miss Peacock was
week the
take part.
Miss Eva McPherson,
vinator home economics
" in her own words,

staff,
for

ck,

designing

DOORSEALS

ho one

knows

tubber like

MILLER

THE young electric refrigerator indus-
try, like all other infant industries,
nade some mistakes in its first models.
But doorseal, from the very beginning,
lid a good job, and we are proud of the
act that we were able to help.
Engineers asked us to collaborate in
he early days—and they still ask our
idvice—because we have had so many
years of experience in the design and

manufacture of every conceivable
type of rubber article.
Perhaps we can better the

shapes, strengthen the insula-
ting properties in your door-
seal and make it easier to
apply. Address, The
Miller Rubber Prod-
ucts Co., (Inc.),
Akron, Ohio.

in advertising elec-
vic refrigeration in my class I stress
o.iomy and health as the greatest sell-
Sanitation and food preser-
in

the Kelvinator
her
lasses, and showed Detroit homemakers
iow to prepare appetizing food the re-

Schreiber’s most success-
ful recipes which she prepared in De-
was
chicken

also of the Kel-
“pinch-
Miss Pea-
and ably told the Kelvinator story.

| service

3,500 Women

In 40 cities of the United States the
Kroger cooking school will be held. In
Detroit it was necessary to have two

sessions a day, one in the morning and
one in the afternoon, to accommodate
the crowds of women.

The theater in which the school was
held has a capacity of approximately
3,500 and it was filled to overflowing
during each of the six sessions.

A 10-page section of the Detroit
Times, local newspaper, served to in-
troduce the school to the Detroit house- |
wives. A preview of the school was
given Kroger employes, and each store |
manager and salesman was expected to
advertise the affair in his store. Window
banners were also distributed to each
Kroger grocery.

More than 15 food manufacturers,
well as the Kelvinator Corp. and Estate
Stove Co., Hamilton, Ohio, cooper-
ated with the Kroger Food Foundation
in putting on the school and food insti- |
tute. |

A Kelvinator, model R-42, was the
grand prize of the school. Among the |}
smaller prizes distributed was a Seur- |
lock Kontanerette, one of those new

as

New Director

MISS DOROTHY I. HEALD
New home economics director for
N. K. Ovalle, Inc., G. E. distribu-

tor at Harrisburg, Pa.

Ovalle Holds Series KELVINATOR OFFERS

_ Of Cold Cooking ©
Schools

HARRISBURG, Pa.—A series of user-
prospect meetings have been held dur-
ing the past few weeks in the Pennsyl-
vania territory of N. K. Ovalle, Inc.,
distributor here for General Electric
refrigerators, according to Miss Edwina
Nolan, director of home economics for
the General Electric refrigeration de-
partment.
meetings were held by the
Electric Co., sales outlet for
Ovalle, Inec., in Scranton, Pittston, and
Carbondale. Miss Nolan cooperated with
Miss Vivian McDonald, home economist
for the Scranton Electric Co., in putting
mn these meetings

Miss Dorothy I.

Three
Scranton

Heald, home econom-

ist for N. K. Ovalle, Inc., during this
same period, held 58 cold cookery
|schools in as many small Pennsylvania
towns. Total attendance at these meet-
ings exceeded 1,300

In Richland, Pa., a town of 500, Miss
Heald reported an attendance of 100
persons, one fifth of whom were men.
Nifty families were represented. This
meeting was held in the display room
of I. J. Marx, dealer for Ovalle

Approximately 100 women were turn-

J bewe
convenient, refrigerator dishes made up BRUNSWICK- KROESCHELL UNIT ec away from the store of the Spire

of six compartments on a revolving
base, and recently placed on the market
by the Scurlock Kontanerette Corp. of
Chicago.

In addition to sponsoring this cooking
school, the Kroger Food Foundation
has recently published a set of nine
booklets on the preparation of food.

One pamphlet, “Matching the Dessert
to the Mood of the Meal,” gives several
excellent recipes for frozen desserts, |
while another on “Drinks for Pleasure
and Drinks for Health” explains further
uses of the electric refrigerator

* 7 *

Sawyer’s New Project

Stressing the need for more publicity
in the home economics field, Marian
Sawyer, home economist of Kelvinator
Corp., suggested at the meeting of the
home economics section of the National

Electric Light Association recently held |
in Chicago, that the association publish |

a quarterly bulletin on home economics.

The suggestion was approved by
convention, and Miss Sawyer was ap-
pointed chairman of the publicity com-
mittee to formulate plans for the bul-
letin. She has asked the following to
serve on her committee: Helen Smith,

Rochester Gas & Electric Co., Rochester,
N. Y.; Mrs. Della Lutes, Easy Washing
Machine Co., Syracuse, N. Y.; Fern

Snyder, Georgia Power Co., Atlanta; and
Clara Zillissen, Philadelphia Electric
Co., Philadelphia.

According to Miss Sawyer,
mittee also plans to disseminate infor
mation about home service to trade
papers, newspapers, and magazines.

. * *

Charting the Facts

Other plans discussed at the conven-
tion in Chicago included the publishing
of a demonstration chart each month
Miss Florence Freer of the Brooklyn
Edison Co. chairman of the home
committee of the N.E.L.A., and

this com

is

lis in charge of the charts.

These will be published each month
and will contain information on ranges,
refrigerators, etc. for all home econom-
ists of N.E.L.A. Miss Freer has asked
Miss Sawyer to prepare the chart on
refrigeration

G. E. KITCHEN PLACED IN
NASHVILLE RADIO STATION

NASHVILLE, Tenn

the

A radio kitchen |

has been installed in station WSM, here. |
Every Wednesday and Friday from 11
o'clock until noon, domestic science and
home economics programs are _ broad-
cast from a General Electric kitchen
built right into the studios

Mary Lyles Wilson is the home eco-
nomist in charge of the broadcasts. |
Pendergraph-Brown, Inc., General Elec- |}
tric distributor in Nashville, furnished
the equipment for the kitchen.

In addition to the vast radio audience,
100 visitors can be accommodated in the
studio kitchen to see as well as hear
the economics programs

MARION SAWYER NAMED HEAD
OF MICHIGAN COMMITTEE

DETROIT—Miss Marian Sawyer, Kel-
vinator factory home economist, was re-
cently appointed publicity chairman of

the Michigan State Economics Associa-
tion by Mary I 3arber, director of
home economics of the Kellogg Co., and

president of the association

It will be part of Miss Sawyer’s duties
is chairman of this publicity committee
to create a group consciousness among
home economics teachers and directors
throughout the state, and to obtain pub-
lication in local newspapers throughout
the state as to what these teachers and

directors are accomplishing
Set, ee aa Sete a?

INSTALLED IN HOSPITAL

DETROIT~—-Installation of 2'

3runswick-Kroeschell carbonic refriger-

tons of

Electric Co., dealer in Hummelstown,
;}when Miss Heald, assisted by Mrs.
| Dorothy Putnam, another home econom-
list, held a meeting there. The hall was
|so crowded that several women had to

ation has just been completed in the |move their chairs each time the refrig-

Grosse by

Cottage hospital, Pointe,
Detroit branch of Carrier Corp

She Helps
Se/! Herself!

BECAUSE THE LEONARD
HAS MORE ACTION
FEATURES SHE CAN

TRY HERSELF

Only Leonard has the LeN-A-Dor

LEONARD

ELECTRIC REFRIGERATOR

the

erator door had to be opened, reports

Miss Heald.

profitable.

As the wide door swings gently open,
many other features to operate for herself.
eager to pull out the dairy basket (another exclu-
sive Leonard feature )—to examine the sliding and
telescoping shelves, vegetable crisper, rubber tray
and adjustable tray supports—to turn the knob of
the Chill-om-eter with its 8 freezing speeds, and
try the self-closing ice compartment door.

is SO easy to sell.
of a demonstration so dramatic, so interesting, or
containing so much action.

Ba BA fe Gee Pee bane Cael — oe aa Malia pes akeeits

$5 FOR PROSPECTS

DETROIT Salosmen in Kroger chain
stores, here, who send in the name of
a refrigerator prospect to the Kelvina-
tor Corp., will receive an award of $5
if the sale is completed within 90 days.

Marian Sawyer, Kelvinator home eco-
nomist, told employes of the Kroger or-
ganization about this plan at a preview
of the Kroger cooking school and food
institute held in the State theater here
last week.

The cooking school and
tute is being sponsored by the Kroger
Food Foundation, several national food
manufacturers, and_ the Kelvinator
Corp. and to be held in 40 cities
in the United States before it closes.

Detroit homemakers were invited to
attend the school Wednesday, Thursday,

food insti-

1S

and Friday of last week. Helen Watts
Schreiber, a graduate of Ohio State
university, is the home economist in
charge.

Miss Pauline Peacock of the home
economics staff of the Kelvinator fac-
tory travels with the cooking school,
and gives a 10-minute talk on Kelvin-

ator electric refrigerators.

Miss Peacock contacts the Kelvinator
dealers in each city, and instru-
mental in getting cooperation between
the dealers and the Kroger stores.

Kelvinator refrigerators are on dis-
play in several Kroger stores during the
week of the cooking school. In Detroit,
refrigerators were placed in eight stores.
The grand prize of the cooking school
in each city is a model R-42 Kelvinator

Tickets for the school were given out
in all Kroger stores and at the theater.

is

HEN a dealer shows the new Leonard Elec-
tric, the first thing the prospect wants to
do is to touch her toe to the Len-A-Dor pedal.
And from that point on, she becomes a partner in
the demonstration.

The unusual number of extra convenience features
in the new Leonard Electric is one reason why it

No other refrigerator is capable

Add to these features the appeal of Leonard beauty
and roominess, Leonard shelf area and ice capacity,
the quality of Leonard cabinets and finishes,
the prestige of the Leonard name—and you have
an unbeatable combination.

The new Leonard Electrics—10 beautiful models (4
all-porcelain)—offer the greatest values in Leonard
history—and you will look far to find a franchise so
Write or wire now; desirable territories
are being rapidly closed.

LEONARD REFRIGERATOR COMPANY
14256 Plymouth Road, Detroit

PRICES START AT
© 112 vines

INSTALLATION AND TAX PAID

.M%,

she finds
She is

and

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8

ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

ELECTRIC REFRIGERATION NEWS|

The Business Newspaper of the Refrigeration Industry

Published Every Week by
BUSINESS NEWS PUBLISHING CO.

Also publishers of RerricgraATep Foop News (monthly) and
REFRIGERATION Directory and MARKET Data Book (annual)
550 Maccabees Building, Woodward Ave. and Putnam St.
Detroit, Michigan. Telephones: Columbia 4242-4243-4244

Subscription Rates:

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Advertising Rates on Request

F. M. COCKRELL, Publisher

Georce F. TAUBENECK, Editor
JoHN T. ScHagererR, Engineering Editor
Pu B. Revexer, Assistant Editor
MarGcareT M. THOMPSON, Assistant Editor
Euston D. Herron, Staff Writer

FreperiIcK W. Brack, Advertising Manager
Gerorce N. ConGpon, Business Manager
JoHN R. ApamMs, Production Manager

Member, Audit Bureau of Circulations
Copyright, 1932, by Business News Publishing Co.

VoL. 7. No. 14, SERIAL No. 194, DECEMBER 7, 1932

Financing Distributors

OW to stay in business next year is the
biggest problem (in fact, the digest, the
synopsis, and the sum total of all their problems)
of an alarming number of distributors today. That
perplexity is, consequently, one of the chief worries
of electric refrigeration manufacturers at the

present writing.

Last spring the sales manager’s headache was

over what to do about the demise of the hundreds
of dealers who were passing out of the refrigera-
tion picture. A few months intervened, and the
wave reached as far back as the wholesale embank-
ment of the industry. During the autumn months
a number of distributors gave up the ghost. Close
observers of the industry are predicting that the
wave will continue its progress and engulf several
manufacturers before the new year is well under

way.

Too Many Concerns

At first glance these statements may seem
unduly pessimistic and disheartening. But there
are many who have been saying for some time that
the refrigeration industry has been choked with
too many manufacturers, and dissipated through
too many dealers. Contraction in dealer ranks,
especially in metropolitan centers, has brought
hurrahs from older and harder working dealers in
those spots. Depletion in the census of manufac-
turers will no doubt evoke sighs of relief from the
more substantial concerns which have been build-
ing for stability and permanency over a period of
time.

Evacuation of territorial strongholds by dis-
tributors, however, pleases almost nobody. Strenu-
ous efforts of strong, independent distributors have
been one of the chief factors in the growth and)

progress of the industry. These distributors are_
still capable of doing a hell-bent-for-election sell-
ing job. But they need more capital. And consid-
erable brain power is being brought to bear on
the problem of helping them out.

Four Solutions

Thus far four broad solutions have been
offered. One has been the establishment of factory
branches to serve the areas formerly covered by
distributors who are unable to stay in the swim. |
Another has been the extension of territories to
strong distributors who are able to take weaker
ones under their wings. A third method has been
that of the manufacturer offering direct financial
assistance (either through a loan or by purchas-
ing a substantial interest in the distributorship)
to distressed wholesalers. A fourth solution is that
of encouraging distributors with shrunken sales
volumes to take on lines of companion mer-)
chandise.

This last solution, which was advocated so
warmly by sales managers at the beginning of the
fall months, has not been accepted as quickly by
distributors as might have been hoped.

Companies like General Electric, which has a
complete line of household appliances, were able to
set up their refrigeration distributors in the busi-
ness of selling ranges, laundry equipment, vacuum
cleaners, and the like in one fell swoop. Other
groups of distributors, however, have not been so
fortunate. They have been interested in the idea,
but have not known exactly what to do about it.
Their education in the possibilities of companion

ae Sone

merchandise as a life-saver has not been thorough
or adequate.

Ordinarily a jobber is in a most fortunate
position. A manufacturer is stuck with his prod-
uct; if it doesn’t gain public acceptance, he must
take a big loss and start all over again. A dealer
is stuck with his locality; if business becomes
stagnant at his stand, he generally passes out be-
fore he can go somewhere else and set up a new
establishment. A distributor, on the contrary, is
in a much more flexible situation. If one product
isn’t selling, he can abandon it and try a product
which is; if a dealer doesn’t come through, he can
switch the franchise to a livelier merchant in the
same locality.

Refrigeration distributors, however, have been
in a peculiar position this year. No product they
might choose would have more—or as much—sales
appeal as electric refrigerators. And for that
reason, they have been able to get their pick of
dealers. Even so, many of them haven’t been able
to make money.

Too Rapid Growth

Becoming overextended during the rapid up-
swing of the industry during the last few years,
they haven’t been able to readjust their organiza-
tions quickly enough. Many, having thrown every-
thing they made in prosperous years back into the
promotion of their business, haven’t accumulated
enough capital to tide them over the doldrums of
1932.

Steps to prevent further losses of good dis-
tributors are now being taken by a number of
manufacturers. Distributors are being required to
furnish monthly balance sheets to financial de-
partments of manufacturers. Trained financial
experts, armed with these sheets, visit distributors
regularly and attempt to help them keep their
business on an even keel. High-speed salesmanship
is being tempered with cold-cash accountancy.
And as a result many perfectly good distributor-
ships are being saved from the rocks.

Financial assistance—both concrete and ab-

|

‘Stract (advisory) —is needed badly by numbers of

distributors today. Manufacturers are supplying
it. A few (not enough) manufacturers of house-
hold appliances which refrigeration distributors
might sell as companion lines are also lending a
helping hand. It would appear that the leaders
are getting the situation under control.

Gleanings from Other Periodicals

WATER—A REFRIGERANT

OWADAYS we are used to learning that “revolution-
ary” discoveries have been made and that “new prin-
ciples” are used in many new devices. In fact these words
are so often used that most of us are probably wary about
accepting at their face value announcements which assert

that these things are true.
It is seldom, though, that any of us in the heating indus-

| be a lukewarmer on electric cooking. Get hot!

try come quite as close to having these words really apply

|}as is the case with the use of water as a refrigerant for

air conditioning. It is true that its use is not exactly a “new
principle” nor is it yet shown that it will prove “revolution-
ary,” but it is relatively new and it does have possibilities of
actually becoming revolutionary in time.

Just now the idea is in the stage where a great deal of

| study has been devoted to it, some equipments have appeared

on the market, and a few installations are reported both in
process and comfort work. Very few cost figures or installa-
tion and operating experiences are in existence, but these
early installations should rapidly supply enough to permit
a more intelligent opinion as to whether the equipments are
actually to bring about a notable change in refrigerating

| practice in air conditioning.

The general idea of using water as a refrigerant and

| Steam as the source of energy means that a boiler plant (or

a steam supply) is a necessity; that this same plant, or
supply, would serve to furnish energy for both winter and
summer seasons; that the piping involved would be distinctly
steam and water piping; and that both the heating engineer
and contract would be dealing with a substance with which
they are both familiar. If steam refrigeration wins out it |
will mean that the whole field of air cooling will be even
more logically a part of the work of the heating man than
it is at present

The movement is just nicely under way. Watch it, keep
informed, and be prepared.—Heating and Ventilating,
December, 1932

FOR ELECTRIC RANGES
HE “all-electric home” is a goal to be achieved by our
industry. Its ultimate attainment is predicted on the

natural desire of our customers for the best that there is

in home life. Awaken the public desire for the “all-electric
home” now and the problems of selling electric cooking
in the next few years will be just so much easier. Don't
Let's go!
The electric range represents modernity. For any electric
utility interest to try to withhold the modern thing from |
customers is to be recreant to the very basic principles of
the electrical industry and to make a vain attempt to hold
back progress. G. W. Van Derzee, vice president, Milwaukee
Electric Railway & Light Co., Milwaukee, in Electrical |
World Nov. 5.

On Our Bookshelves

“THE NEW NECESSITY”

Authors: Charles F. Kettering, vice
president, general director, research
laboratories, General Motors Corp.,
and Allen Orth, engineer, research
laboratories, General Motors Corp.
Publisher: Williams & Wilkins Co.,
Baltimore, in cooperation with the
Century of Progress Exposition.
Pages: 124. Date of publication: 1932.

HE development of new products

through research, and the systematic
improvement of the old to create new
demands is the only way to keep
civilization from stagnation, according
to “The New Necessity,” a recent book
on the automobile industry, written by
Charles F. Kettering and Allen Orth of
the General Motors Corp. research de-
partment.

“Whenever wants are synonymous
with need, there is a static form of
civilization that is unhealthy,” writes
the authors. “When, however, new
wants are created which are entirely
different from needs, then there begins
a mental reaction of far more import-
ance than one that is purely economic.

“People begin to want things that
they do not need; and as they begin to
want these things they begin to become
more alert mentally, more willing to
work, more willing to do the unusual.
Consequently it is possible to break the
dangerous routine, and step up our
economic life to an entirely new plane.

Wants Are Few Today

“Today the wants of people are few—
they seem to have everything: radios,
automobiles, and airplanes. Things in
general seem to be standardized as well
as stabilized. People have a tendency
to become easily satisfied but it is
easily seen that such a condition, if uni-
versally accepted, can lead but to one
thing—stagnation.

“That means that approximately 40
per cent of the people would be unem-
ployed, because 60 per cent can produce
what 100 per cent consumes. There is
only one way out and that is through
the development of new products and
systematic improvement of the old to
create new demands.

“Standardize materials, but never sub-
mit to the standardization of ideas,”
state the authors.

Long before slump conditions were
complained of in print by business lead-
ers, Mr. Kettering was credited with
predicting changes which America, and
particularly the automobile industry, are
passing through now. He said that the
new commodities, inventions, and proc-
esses on the order of radio and televi-
sion must be developed if the country
ever again is to keep all its workers on
full time.

Analyzes Automobile Outlook

This book analyzes the outlook for the
future, with emphasis on the automobile.

“Today, the automobile is the most
popular form of transportation,” it
states. “It has taken its place beside
the railroad, and as far as passenger
transportation is concerned, has in many
cases supplanted it.

“It may even come to a point where,
if meeting a friend on the street, one
might say: ‘Well, John is going to enter
the university next week. He is going
down on the 10:20. He is considerably
excited about it, too—it is his first ride
on a train.’

“You wonder what sort of a boy John

can be; 19 years old, living in a town of
nearly 100,000 people and having never

|ridden on a train.

“Then you remember that John has
been brought up with a steering wheel
in his hand, and has probably never had
an occasion to use a train—his car has
taken him where he wanted to go.”

Changes in People

The automobile has brought about a_|

| change in the people as well as in the

i
were

method of transportation, the
points out. The American people have
become “road conscious.” A man is tied
down by a narrow horizon.

The world has become smaller. The
farmer is no longer anchored to his
farm by a horse-and-buggy chain 30
miles long, and the city man’s horizon
does not end with the pavement

A network of 3,000,000 miles of high-
ways covers the United States—-enough
to girdle the globe 100 times.
per cent of the population of our coun-
try is located in a zone 10 miles wide
flanking these roads.

Seventy-five per cent of the population
live on surfaced roads

Using the horse-and-buggy days as a/|
background, the co-authors then trace
the development of automobiles from
the earliest conceptions down to the

present. They tell of the production line |

to speed up manufacture of cars, and |
of the development of heat treatment

jand the introduction of alloy steels.

The raising of the compression ratio
of the engines in automobiles, and the
resulting need and development of anti-

| knock fuel is described. The authors}

relate the process of experiment by

was isolated.
How nitro-cellulose finishes for cars
developed and how they have

book |

Ninety |

transformed factory methods of \
production are told in the book. ©},
invasion of this lacquer-finish into « )¢,
industries as refrigeration and rac
also mentioned.

It is pointed out that you cannot ; j¢,
a new industry in the midst of e 4}
lished concerns without creating me
kind of reverberations. In 1900 the
mobile industry did not influence <a).
aries to any great extent for that ir ap;
industry employed fewer than 1)
people.

But today, the mechanic’s wa;
double that of the 1900 mechanic's
one person out of every ten emp!
owes his livelihood either directly o jn
directly to the automobile industry

As a consumer of raw materials. |};
automobile has no equal in the his 5),
of the world. Before its advent, «on
and steel were used chiefly in bui!
railroads, bridges, and steel struct. »es

Today over one-half of the coun
iron production goes into automo!
As the largest customer of the iron in
dustry, the automobile exerts a trem
ous influence on the economics of |},
country, the book points out.

Auto Is ‘Fourth Necessity’
Ranking the automobile as the “fo
necessity,” transportation, as_ link:
with food, clothing, and shelter, the book

points the way for more pioneerin;
foreign countries to motorize the en! i;
world on a par with America.

In the field of future developments t
keep the wheels of industry moving, th:
authors suggest recent inventions, among
them air conditioning. “If it was pos
sible to purchase at a moderate figure a
compact machine, which at a cost of
operation not too high would cool }}
air in the dwelling, would not every
householder be a potential customer’
ask the authors.

They conclude by saying: “Whatever
the future may hold, whether it is «:
humidifiers, rubber pavement, exp:
highways, or synthetic fuels for the gas
tanks of automobiles, there will be new
things, and therein lies the future of
our country.

“The world wants new things, new
ideas, new products, new opportunities
All of these units, when combined, wil!
build up our civilization to a new plan:
of perfection.”

From Readers

Dealers Are the ‘Goats’

Ludwig Hommel & Co.
Norge Distributor
Pittsburgh
Nov. 25, 193:
Editor:

You may be interested in reading |
enclosed circular letter mailed by us
our dealers. Maybe it is a little strong
but I believe it tells the truth.

L. Hom
To all Refrigeration Dealers:

Subject: Again the dealer is
Goat.”

Every now and then we _ won
whether dealers really are blind or j
| enjoy having “the wool pulled over th
| eyes.” We get doubtful at times whet!
| the dealers appreciate those manuf
|turers and distributors who play f
|with them. What do you think? H:
| are the facts that are prompting th:
| observations.
| In the last few years, many of
jlarge refrigeration manufacturers h
| been creating popular acceptance
their product at the dealers’ expens«

Their first step was the extension
}extremely long and unreasonable gu
jantees. The expense to the manuf
jturer is quite moderate, consisting
the replacement of a few parts. 17
dealer, however, has to carry the burt
of expense of this free service ove!
long period of years.

The dealer is further injured by t
pernicious practice in that it cau
the consumer to drag out his payme!
for a corresponding period of years
order to assure himself of the free s¢
ice. It is the dealer who “holds
bag.”

And now, because competition in t
price field is becoming keener, th
Same manufacturers promptly tu
their backs upon the dealers and dur
|their own unsold surplus merchandi
at greatly reduced prices. You kn
very well what that means—reposs:
sions galore!

A two or three or four months’ p:
protection is but a subterfuge, for tl
does not carry back to the sumn
months when the bulk of the sales we
made, on most of which the consum
|; Payments are still quite small. Cons
quently, great numbers of repossessio
are resulting

Think it over! Will you support o:
who is your friend and _ constant
planning how to help you make mo
profit or your competitor who is ju
using you year after year solely wit
his own profit in mind? It is you, t!
dealer, who is shaping our policy at :

| which the compound, lead tetraeethyl,| times, and so we should value an e>

pression of your opinion and views.
J. N. EwincG
General sales manag

Johnstc
Englew

OWE
BAR

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Young
Genere
in att
state 1

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ELECTRIC REFRIGERATION NEWS,

WESTINGHOUSE

5) CONTEST WINNERS

Conc'uded from Page 1,
ta ing advantage of barga
e:

‘hese questions
sa esmen valuable

approach to that home, giving him facts
ini figures for a sales argument, states

C. sgrove.
Vinners, as announced b
a) as follows:

Irs. E. W. Landers, Atlanta; Lee W.
p tch, Baltimore; Mrs. C. L. Isley, Jr., ICE CUBE TRAYS
M mphis, Tenn.; Mrs. W. C. Ribb, Ponca| Number of ice cube trays...................
* y, Okla. Number of ice cubes produced at one freezir
irs. Theresa Ll. Fakiler, Washington, D.C OO ———
c Mrs. J. H. O'Donnell, Indianapolis; COMPRESSOR (bat hts
wrence H. Warbasse, Maplewood, N. J.; fonereasor err © ibs. 24 hire. 14° F.)...
M-s. David Bogue, Portage, Wis. otor size hp.) et re ee ee
Irs. J. D. Roberts, Lawrence Park, Erie, CABINET MATERIALS
p:.; Ada M. Baker, Mechanicville, N. Y.;| Make of cabinet........ Briggs
George C. McChesney, Indianapolis; Miss} Exterior material Rees 9 One piece steel shell
4, nie Laurie Bird, Nampa, Idaho; Edith INSULATION
Siter, DeLand, Fla. Nature of material..... Vegetable
Irs. Walter H. Samson, Honolulu, Oahu, | Bulk or formed slabs...Formed slabs
t H.: Ethel G. Hendee, Ossining, N. :| How waterproofed ..... Waterproofed paper |
Mrs. John L. Cooper, Mason City, Iowa; FINISH
thold Heyman, Albany, N. Y.; Miss Alice | Cabinet finish (exterior) .Lacquer
Ty Pree latins Standard color ......... hite
ts a Carlisle. Pa.: Mrs Cabinet finish (interior). Porcelain
nelia W. Billups, Mobile, Ala.; Mrs. W. we TRATOR Kenai ane due
Spicer, Marseilles, Ill.; Louise A. Evans, T sd ey Saeeeanr aervan + nee ae st
“ re Woe Gf CONEPOL.. «0056+ Low side float
densburg, Md.; Mrs. Nancy Vercellini, REFRIGERANT
lr rrington, Conn. seal anaes pe See
(rs. Edith S. Miles, Bellevue, Pa.; Mary | Geirigerant used .......Carrenc
Shepley, Ritzville, Wash.; Mrs. Joseph
Fishkin, Rockland Co., N. Y.; Mrs. Jessie Fa bp wadding McCord
W. Murton, Battle Creek, Mich. Method of cooling. .Fan
Mrs. W. N. Weaver, Aberdeen, N. C.;| Type of condenser. ..Finned tube
Mrs. Alfred C. Aitken, Berkeley, Calif.; Mrs. FEATURES Light

M. S. Wright,

| nination of needless food spoilage?”

Spokane, Wash.

PICKS

Model or Catalog ER eae ee eee
CABINET SPECIFICATIONS

Overall dimensions, including hardware

Column 3) Height ERB oo ee as
: : » Co ee Ree Sr ere
in prices, by ee eer
Inside caren o cabinet liner
, =tj ; ED. occ cans baw eeskeene eos
ger? Le sigs sa EE Oh. 6. wepe' con sn xee ed eenee
information for an BOOMERS TEMONOND KS iccesacccccvasdescccse
Number of refrigerator MS 2 cs\aeaa ees

STORAGE CAPACITY
Gross food storage capacity (cu. ft.)......
Net food storage (cu. ft.) (Nema rating).
Number of shelves ...
Total shelf area (sq. ft.)

y the judges,

(Nema rating)

; Mrs. Ida L.

sgerstaff, Sterling, Colo.; Mrs. Hazel M.

burt, Pittsburgh, 38 ATTEND MEETING OF
Mrs. Russell F. Phillips, Washington,

Ind.; Dorothy Camp, Seattle; Miss Helen N OSTON
Niebuhr, Watervliet, N. Y.; G. C. Easley, LEONARD ME IN B

Good Pine, La.; John F. Quinn, Hartford,

—- B. Sanderson, Warren, Ohio: Mrs. | (Concluded from Page 1, Column 4)
‘has. C. Wenrich, Washington, D. C.; Mrs. | Providence: E. C. Butts, Mel Leavitt, L.

gE. F, Zwicker, Fountain City, Tenn.; —- Leavitt, Harry R. Tracy, C. Phillips,

Schuyler C. Hodge,
Tavares, Honolulu,

Mrs. Joe Miller,
W. A. Krebs, Pittsburgh;

Charlotte,

pleton, Portland, Ore.; Jessie Harr, Hollis,
ae ae ham, J. M. Ingerson, E. E. Stanley, J.
Mrs. Harry L. Oglesby, Englewood, N. J.;|F. Morgan, R. L. Jordan, R. T. Hum-
M. Bruner, Richmond, Va.; Mrs. P. L. phreys, C. H. W. Farnham, and H. E

Johnston, Atlanta;
Englewood, N. J.

George

OWEN YOUNG ADMI

BAR OF NEW YORK STATE

ROCHESTER, UN. _ Y.-
Young, chairman of the b
General Electric Co.,
in attorney to practice in

tate by the appellate division, fourth

lepartment, last week.

Mr.

lick of Buffalo, a friend of

r
ime,

Reports that Owen D. Young's admis-

mn to the bar
tion of his relationship wit

Corp. of America by his becoming gen- ,
ral counsel to the company could not | torship,

confirmed.

Rumors that he might res
nan of the board of the G
tric Co.

him.

DETROIT MOTION PIC
TO OPEN OHIO BR

)ETROIT—Metropolitan

e Co. of this city, producer of sound
tures and slidefilms for commercial ; ° "
rposes, has opened branch offices in| (Concluded from Page 1, Column 5)

Hanna building, Clevela
X. F. Sutton, recently
tant to the president,
ervising the
iness in that territory.
+. S. Wasser, formerly

of Wireless Systems, Ir

le division manager, and Peyton B ja statement made by G. S. McKee, for-
nm, for six years with Campbell- | ;merly vice president and works man-
ald Co., advertising agency, Detroit,| ager, who has accepted an executive

been made a member o

staff of the

ol

HERE'S

ry

Miami, Fl:
Hawaii, T.

Howard J. Tem-

was sworn

Young’s application for admission cyl
vas seconded by Judge Daniel J. Kene-| 4nd Friday,

foreshadowed a continu-

were denied by persons close}

appointed as-|a
is in Cleveland
developme

nt of new/of the situation will be made to all
|creditors and interested persons.
general man-| E. E. Fox will be in active charge of

Cleveland office

i.; Mrs. C. N.| George H. Brown, John Louth, Bill God-
frey, and Al Nichols.
From the Vermont

Burlington: Lee S. Ramsey,

mn S
: st Hardware Co.,

H. W. Max-

Heller, M.D.,

Flanders.

From Cressey & Allen, Portland, Me.:

K. C. Allen, David Thomas, C. A
TTED T0 Sawyer, R. W. Burgess, and C. H.
| Campbell.

LOS ANGELES MEETING

Owen D.
oard of the ;
in as LOS ANGELES—Practically the en-

tire personnel of Graham Hambly &
Son, distributor of Leonard electric re-
frigerators in this territory, attended a
two-day wholesale school here Thursday

New York

Dec. 1 and 2, under spon-
long stand- | Sorship of the factory.
| Presiding over the sessions were J
|B. Nicolson and H. E. Brasier, West
Coast factory representatives.
h the Radio The program included a complete

outline of the organization of a distribu-
wholesale selling policies and

|plans, dealer-getting activities, adver-
ign as chair-|tising and sales promotion media and
eneral Elec- | methods, dealer and salesman training,

|selling plans offered by the Refrigera-
tion Discount Corp., and an intensive
presentation of the features of the
| Leonard line.

TWO RECEIVERS APPOINTED
FOR D. A. EBINGER MFG. CO.

TURE CO.
ANCH

Motion Pic-

| made and that upon the completion of

survey of the business, assets, and
affairs of the company, a detailed report

nd.

ic., has been|the Ebinger organization, according to

| position with the Baldwin-Southwark
| Corp. of Philadelphia.

f the execu-

TO YOU
AnD PROSPERITY

Your favorite Drink—cooled to the re-

freshing point — INSTANTLY — ACCUR-
ATELY—AUTOMATICALLY by

TEMPRITE

“The time-tested cooler for every beverage"

Specifications of New Grunow Line

1s

COMPRESSOR
Make of compressor....
Type of system.........
Type of compressor...
Compressor drive .......
| oattfon of compressor

MOTOR
| Type Of motor......
Method of starting
| CONTROL
Make of control..
Type of control. ,
Temperature regul: ation.
How defrosted
LUBRICATION

at often should
|
|

motor be oiled
POLICY
| Guarantee on cabinet
| Guarantee on system
ing whom serviced

ELECTRICAL GROUP FEATURED. ston
IN BROADCAST

week.

‘Unloader

DECEMBER 7, , 1932

56% 621,
9 , 1
24h 31h, | had not
25% 25°,
31% 82% 36 |
1914 23 25
1744 16% 16
i ‘ 1 F 1 tain conste
6.01 7.18 8.73 pn
2° 8.07.8 The three-cylinder condensing unit
9.49 13.03 15.54 shown above was recently placed | tion,

on the market by Universal Cooler | _
P “aa “sn Corp. See story on page 1 for |/ine of

description of the machine. Mr.

‘os SG E, APARTMENT MEN

4 gals.

was done this year, will go out of busi-
ness. Further organization changes and
reductions will not be made in our de-

Capacitor

Young,

house

assistant
divi

the department; M. J.
manager of the apartment

Judson C. Burns,
Uhalt, manager of

Howard Blinsinger,
Philadelphia; A. A.

| Corp., Chicago

ant

Dolison.

The line of Temprite coolers, which
will be suitable for beer
age is legalized, ranges in capacity from
per hour per cooler,

(Concluded from Page
reached
could be used to cool draught beer.
was very difficult to control the temper-
ature of the beer as ice would not main-
temperatures
amount of beer drawn per hour varied.
that 80 per
the purchasers of novelty boxes
| fixtures will want mechanical refrigera-
if draught beer is legalized.”
produced

especially
|adaptable to beer cooling, according to

expected

Liquid Cooler Corp.
beverage

to 150 gals.

for

the dealer division; C. G. Rood, R. KANSAS CITY,
CHICAGO —The weekly broadcast | Cooper Jr., Chicago; E. E. Colladay, Na- | Musie Co., dealer
every Saturday night at 9:30 over sta-/tional Electrical Supply Co., Washing-/ators and _ radios
tion WMAQ entitled, “A Century of |ton, D. C.; J. R. Poteat, Edison General | erected a new
Progress Series,” was devoted to the/ Electric Appliance Co., Inc., Chicago;|rooms and offices,
electrical group and its exhibits last |and C. M. Snyder, Walker Dishwasher | Schmitz, in charge

stage

has
coolers

of the
and radio de pertments.

when

The

has

where

t

cent
and bar

be DISCUSS SALES PLANS the smallest being . in diameter

.Rotary 9 in. high while the largest is 9 in.

ea diameter by 18 in.

dice (Concluded from Page 1, Column 1) Various models fitted with or
two, or three coils * cooling of

(

MAJESTIC DEALER BUILDS
NEW SALESROOMS

Universal Machine MANUFACTURERS GET
BEER COOLERS READY

1, Column 2)

it
It

he

of

a

if that bever-

by
in

1é,

as

many kinds of beverages simultaneously
Temprite coolers are all of the flooded
open

auto

beverage

Falmer partment.” type employing exclusively the
Manual regulator In addition to Zimmerman, Kobick, |°UP type float. All are of the instantane-
Shut down unit and the two guest speakers, short talks ous type and equipped with an <

were made by Frank Carson, Caswell, matic temperature control valve which
Never Inc., Detroit; D. R. Cannon, Cushman- positively controls : exit :

Willis Co. Cleveland; A. M. Sweeney, temperature and permits duplexing with
One year manager of refrigeration production other evaporators of the flooded or
‘pe | saad and distribution; W. M. Timmerman, | ect expansion type to a central com-
—o commercial refrigeration engineer for | PTeSSor.

Jenkins
Majestic refriger-
recently
building to house sales-
according to H.
refrigeration

L

Write for catalog

LIQUID ‘COOLER CORPORATION |

DETROIT

re MICHIGAN

DETROI

A Fact tHAat 1O years IN THE REFR
ERATION INDUSTRY HAS TAUGHT

More Haste

Less SPEED

There is often a temptation to solve
an immediate problem quickly on the
basis of today’s conditions only. But we
have found that such solution usually
brings about several more problems
tomorrow, each more serious than
our original one. Therefore, in solving
our problems and determining our
policies, we make every effort to con-

sider the future as well as the present.

T, MICHIGAN

IG-
US

UNIVERSAL COOLER CORPORATION

BRANTFORD, ONTARIO

AND

COMMERCIAL REFRIGERATION

MANUFACTURERS OF A COMPLETE LINE OF HOUSEHOLD
EQUIPMENT |

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10

ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

LITTLE

PEOPLE

STORIES OF INTERESTING

IN THE REFRIGERATION INDUSTRY

THE EXPANSION VALV

IN

LITTLE STORIES OF INTERESTING

IDEAS

THE REFRIGERATION INDUSTRY

Long-Distance Phone

Perhaps the most remarkable demon-

By George F. Taubeneck

Preview of Grunow Knockouts

stration of lining up national distribu- |

tion in the history of the electric refrig-
eration industry was made not long ago
by Duane Wanamaker for the Grunow
Corp.

Without leaving his desk, using only
the long-distance telephone, Mr. Wana-
maker secured distributors in
area he had marked off on his wall map
of the United States—in a per:od of a
few weeks!

Just one trip was made—to see the
Detroit distributor—and Earl Macke,
who made it, had to go to Detroit an,-
how to see the Briggs Mfg. Co., which
is making the Grunow boxes.

* * *

Magic Name

Only one thing made this almost un-
believable feat possible--the magic name

of Bill Grunow. That he was bringing
out a new product was all these men

needed to know.

In 1928 and 1929 Bill had helped mest
of these fellows make a lot of money
with the revolutionary Majestic radio.
Again they wanted to get on the band-
wagon.

Other distributors (we saw several old
friends at the Grunow convention), had
heard the Grunow story, and were more
than willing to take a chance that he
“had something again.”

This is an organization which is
built entirely around a MAN.

The refrigerator bears his name.
Saturday Evening Post advertise-
ments will carry his picture.

His entire staff, as well as his dis-
tributors, work on faith in Bill
Grunow.

Incidentally, everybody calls him
“Bi.”

* +” +
. .
Rebuilding a Man

What has Bill Grunow been doing
since he left Majestic? Many persons
have asked the Valve that question. The
answer He has been rebuilding
himself.

For the most part he has been spend-
ing time with his family. Since last you
heard about Bill, he has again become
a proud father. This time it was a boy,
ill, Jr.

He has been living leisurely at his
homes in River Forest, Ill.,and Phoenix,
Ariz., and he has spent some time at
his hunting lodge in Canada.

Only 38, he is several times a million-
aire. He has lived a hard-fighting, hard-
working life. He fought in the War.

is:

And he took a dizzy ride from obscurity |
success a |

of business
ago. Recuperation
he has deserved.

to
few
has
Out in Phoenix is a sanitarium which
he founded. In Chicago each day a long
line of almoners wait for Grunow food
baskets. Charity, in these days when it
is needed so badly, has taken much of
his time
Horses,
these are
cultivating
No. social
friends he

the pinnacle
short years
needed; rest

he

old friends
Bill has been

sunsets,
joys which

dogs
the
climber he. setter the
has known for years. He
likes them to hear the pipe organ in
his home, to sit leisurely after dinner
in the evening and mix words with
cigar smoke

Bill has been recreat-
He had to
his assets and liabili
the
mass of experience he has accumu-
lated in the last decade.

Above all,
ing himself.
take stock of
evaluate

has time

ties, to astounding

This experience has been solidify
ing into a number of concrete, steel-
ribbed concepts. He thinks he knows

what should be what and whither
it should tend.

Too, he has been rebuilding him-
self physically. Golf, riding, the
outdoors have made _ him trim,

paunchless, browned, steady-nerved,
wide-eyed.

This POISE. He looks
like a And yet he has
simplicity and charm. All the tales

about his bluster
fade in the
warmth of the kindliness which this
new, revivified Bill Grunow radiates.

man has
millionaire.

you have heard

and_ brazenity away

Bi says he refrigeration industry
forced him out of retirement and int
business again. Had mn the situation
proved so tempting he might have been
content to spend his days enjoying his
friends and his millions

About this time last year, you may
remember, he set up offices and an-
nounced he would re-enter the radio-
refrigeration business

But he ran into some difficulties when
é mpted to break his “irrevocable”

he atte

every |

Display of hard-hitting advertisements

| $5,000,000 trust fund. So he got a high-
|priced legal staff together, and they
|broke into that trust. Kenney and
“Doc” Jordan were called back from
Arizona, where they had been testing
the carrene unit they had been working
on since May, 1931; his old co-workers
reassembled as if by magic.
Bill says it’s a great time to go into
| business. Everything is so low priced.

| He is renting a factory for less than |
his former Chicago distributor’s show- |

room used to cost.
ery he has bought from other refriger-

Production machin- |

ation manufacturers at from 10 to 20)
|cents on the dollar. His overhead will
be low.

* + *

Back from Vacation

| girls
with Bill at Majestic a couple of years |
| August.

Most interesting and most significant
is the fact that the entire Grunow head-
quarters organization—sales, promotion,
engineering, production, down to the
who work in the shop--were all

ago. They were taught their jobs while
on another payroll. Yet they know each

|} other, know Bill, and can click together

at once.
“It cost twenty million dollars to
train that staff—and me,” Bill

smiles, “and I figure I ought to get
some good out of it.”

It’s just as if everybody had been
away on a long vacation. Walk
into the Grunow plant today and—
if you knew the old crowd—every

face is familiar.
* *

Oficial Famil

Duane Wanamaker, the advertising
manager, used to be vice president in
charge of advertising for Majestic. Ac-
cording to his own description, he
“wouldn’t weigh 120 pounds soaking
wet.” Is blonde, wears glasses. More
about him later

Jimmy Davin is one of the most in

stantaneously likeable men I have ever
met. Athletic, vigorous, he looks like a
college halfback who has kept in train-
ing since he left school. About 40, he
looks 30. Has a son, Junior, who is one
of the nation’s best ice skaters. Jimmy's
room is plastered with Junior’s medals
Davin is an “idea man,” and a whiz
at organizing and running a convention
M. W. Kenney was the F
man of the radio industry a few
ago. Now, overnight it were, he has
become a refrigeration engineer. He is
a graduate of the University of Illinois

bright youns
years

as

and at one time was with the Sangamo
Electric Co. at Springfield, Ill, where
he is still remembered as a_ budding
genius. He isn't much over 30, is tall
boyish, modest

J. D. Jordan, Ph.D., Sigma Xi, Purdue
graduate, and whatnot, used to be a
vacuum tube expert. Now he, too, is a
refrigeration engineer, and an expert
manipulator of carrene

“Doc”——and we do not speak in de
rogation—-would have made a zgood col
lege professor. He looks like one, and
can explain the mysteries of a refrig
eration cycle so well that even an editor
should be able to understand it. (Note
delineation of Grunow refrigerating sys
tem on page 4 of this issue.) He's a
topping good fellow, too

Ralph Trimarco, the treasurer and
financial man, is dark, quiet, potent
young. Earl Macke is the trouble-shoot-
er, the fixer. Lawsuits, dissatisfied cus-
tomers, trouble of any kind is his meat
He is tall, confident, likeable, rather

sophisticated
Poem

Newcomer Bonfig

One new man in this old family is H

C. Bonfig, newly appointed salesman-
ager. As the leading spirit in the Ster-
ling Radio Co. of Kansas City, Mr. Bon
fig is said to have made a bunch of
money as a distributor. What's more
he kept it!

ete can ane

|

refrigerators.

Grunow

for

Like Frigidaire’s Earl Doty and Gen-

under certain conditions, build up pres- |

sure of pile-driver proportions.

“No ‘second lines’ to intrigue the pros-
pective buyer and induce him to become |
interested through a presumably lower

| price.”
“It uses for the first time a safe re-
frigerant that is not explosive, non-

Find the Man

eral Electric’s Paul Zimmerman, Mr.
Bonfig is a well-dressed man. Mus-|
tached, bespectacled, earnest, he has

poise, erudition, and a deep-seated con-
viction.

“Bonnie” came to Chicago a fort-
night ago to assume his new re-
sponsibilities. He maintains that he’s
had more fun in the last 10 days
than he’s ever had before in all his
life.

Mr. Bonfig’s maiden speech before the
Grunow distributors was a gem. His
choice of words—and we'll have you

know that’s one thing about which we're |

supercritical was impeccable. His
manner was engaging. And his humor
was the best spontaneous witflow the

Valve has heard since “Mike” Mahony,
G. E. merchandising manager, panicked
Rex Cole’s mob at Travers Island last

We have a certain sympathy with
and desire to root for—Mr. Bonfig.

It’s much the same feeling we had for
“Hike” Newell when he came in from
the field last winter to become vice

president in charge of sales of Frigid- |

aire. Both are successful young men
with The Big Chance. Here’s luck!

Mr. Bonfig refers to himself as
apple-knocker from Kansas.” And

“an
of

|
|

corrosive, and non-combustible. Grunow
has exclusive rights to the use of this
refrigerant in household mcechines.”
“Kor the first time it offers a refrig-
erant that you can see, hold in your
hand, smell without inconvenience, and
without danger. When you buy a
Grunow you know ‘what’s inside’ your
refrigerator. You know it’s safe-——safe

to have in your kitchen-—-safe to pre-
serve your food and your family’s
health.”

“An exclusive refrigerant that can be

| poured out in a glass before your eyes.”

+ *

Already this little discourse has _ be-

tokened that the nation-wide Grunow
organization is indeed the lengthened
shadow of a man. Bill is naturally
capitalizing upon this confidence co-
workers have in him.

Those who attended the inaugural
Grunow Corp. convention last week
saw this message, written by Bill him-
self:

THE HUMAN EQUATION
“Every investment is, in a rather strict
sense, betting on a man.
The human equation is inescapable.
The problem in every business is men.
Get men and you can get the profits.
In the investment of money there
something more important than the
balance sheet—cash position, book
value, or past dividend record, and
that

is

is

Present Management.

System, organization, methods, ma-
chinery are worthless unless the men
who control them are competent.

Successful investors are often closer
students of men and human nature
than of balance sheets.”

* * *
First Customer

Charles Calahan, manager of diver-
sifications for the Briggs Mfg. Co.,
the first purchaser of a Grunow refrig-
erator.

After hearing Kenney, Doc Jordan,
and Bill Grunow himself expound the
merits of Grunow refrigeration, Mr.
Calahan walked up to the head of the

is

|class and presented Salesmanager Bon-

that Mr. Wanamaker avers that “Bonnie |

knows where to find the apples (pros-
pects), how to knock ’em down, and
when to bring ’em home.”

One of “Bonnie's” bon mots was this:

“The head pressure on our sales and
advertising programs is going to be a
great deal greater than that in the

product.”

* *

¢ 3
Smell’ Copy
Previously we’ve mentioned the hody
blows and hard right hooks contained
in the preliminary advertising campaign

*

for Grunow refrigerators prepared by
Duane Wanamaker, advertising man-
ager

Here are some sample quotations:
“SMELL the Grunow
Then ask to smell the
any other refrigerator!
immediately that
thing no other

refrigerant
refrigerant in
You'll realize
Grunow has some-
refrigerator has—a safe,

dependable vrefrigerant that Grunow
alone offers

“It should be a great source of satis-
faction to know that your refrigerator
contains no poisonous nor corrosive

gases; that, instead of building up high
pressures which tend to cause explo-
sions, it operates as a vacuum and can-

not € plode sie
‘No complicated belts
boxes

pulleys, stuffing
No dangerous gases which,

They Liked

etc

| home.
;sembled at Detroit in the Briggs plant.
| (It’s

fig with a check—-ink still wet—in full
payment for a 7%-cu. ft. model.
Mr. Calahan should be able to pick

out a good specimen for delivery to his
srunow refrigerators will be as-

Detroit
inspec-

simpler to ship units to
than boxes to Chicago.) Final

tion will be made in Detroit.
* >

*

Dry-Zero Laboratory

On the last afternoon of last week’s
stay in Chicago, the Valve was initiated
into the mysteries of the refrigerator
testing laboratory in the Dry-Zero fac-
tory

A. L. Clements, keen production man-
ager, and Marshall F. Goodheart, direc-
tor of the laboratory, conducted the
ceremonies. Even after the careful ex-
planation and delineation of the ritual,

we're not sure we understood all we
saw

First purpose of this laboratory is to
test the efficiency of various household

electric refrigerators. For this purpose
the test room has been in operation con-
stantly since December, 1931—-with from
four to six boxes on test at all times

Many manufacturers have accepted
President Harvey Lindsay’s invitation
to send models in for testing and
semblage of data. Some haven't;
in such Dry-Zero has gone out
into the market and bought re-
frigerators recalcitrant manufac-
turers.

This Letter

as-
and
eases

open
of

A. L. Billingsley, Katherine Fisher, F. M. Cockrell, C. E. Allen, and
Ralph Leavenworth, judges in the Westinghouse letter contest meet at

Mansfield, Ohio,

to select the winners.

Fifty Westinghouse electric

refrigerators were awarded to those whose letters were deemed the best.

It is Mr. Lindsay’s contentic
that refrigerators should be sold
performance, rather than price; ar
he hopes that his testing laborato:
may help point the way toward se!
ing based on a standard rating scal

At present the testing laboratory «
sists of a corner of the Dry-Zero
tory out on Halstead St. This corne
insulated heavily, humidified by a ste m
blower, and heated by a radiator.

Electric refrigerators are placed w: h

in this insulated compartment. Ins
the boxes are two recording the
ometers, and from two to six ther? \o-
couples.

Outside the test room are various
struments including a time recorde:
recording wattmeter, watt hour meters
wet-and-dry bulb recorder, telech: on
clocks which run only when the ref? g
erating machines do, and red lig
which switch on when the machi
start and off when they stop.

Everything is checked and doul
checked, and calibrated. Upon no sing
instrument will these engineers deps
Each bit of information they are seek
ing is recorded by two or more differ
types of devices.

Data gathered includes running tim:
inside temperatures, current consump-
tion, freezing speeds, and the like. Cars
ful watch is also maintained to note how
machine and cabinet stand up, and how
much service may be required under th¢
abnormal heat-and-humidity conditions
of the test room.

Dry-Zero engineers are especially
interested in the problem of mois
ture absorption by insulation.

Water, of course, is a good con
ductor of heat; and they maintain
that “within a comparatively short
space of time’”’ some insulations will
have absorbed so much water that
they no longer keep heat out of a
cabinet.

Tests in their laboratory tend to
prove this point.

Another heavily insulated compart
ment in the Dry-Zero laboratory is t
soundproof room, in which refrigerators
are tested for noise.

This room, which
brick and _ insulated
blanketed Dry-Zero slabs, equipp:
with a Burgess acoustimeter and
microphone which picks up sound ar

walled in with

with mus!

is

1S

translates it into recordable energy.
A Century of Progress

Since last we visited the wind-broo:
ed stretch of land which dredgers ha
snitched from Lake Michigan to form
the base for the 1933 World’s Fai1
Chicago, many things have happened

Scattered buildings of weird and
fathomable design have now been join
by a score or more of other structur
which not only fill in some of the int:
vening space, but round out the pictus
and give meaning and pattern to
irchitecture of the original buildings

“A Century of Progress” in ot

is,

words, taking form and substance
unity can be perceived. So can a p
pose.

It now takes a dime to see the
structures. They’re hidden by a ni
foot iron fence—-save for their provi
tie towers and roofs—-from those w
haven't available one of Rockefells
favorite coins

This fence, like all the shockin
nude frameworks which are to be
fair’s edifices, is painted gray. C«

we are told, will be added in the spri
Today’s gray, which approximates
shade of a three-days-old snowfall
appropriate for winter, anyway

If you were to ask us for a desc:
tion of the fair’s architectural m«
now that we've seen a goodly portion
the buildings in various stages of ec
pletion, we'd say that they remind
of 1933 automobiles, Park Avenue p¢é
house apartments depicted in
movies), and the skeleton-like style
women’s figures which has prevailed
last few years and which has made d
ing the national feminine religion

Like 1933 automobiles

{as

because they

jin a

low-slung, streamlined, and functio:
n design

they
ter

ar

Like movie penthouses because
netallic, angular sharp, glit
‘lean, bright, unrelaxed, formal,
word— modernistic

Like the post-War editions
American Girl because they
curves, look spare and _ starved
showy but neat, appear free and
trammeled but leanly upholstered a
incomfortable, and seem always
motion

Also within the
sion enclosure are
erected carnival “rides”

of T
¢

have

fenced
a number
for

dime-adn
of alrea
youngst¢

They strike an incongruous note. M
pretentious—and most homologous
an aerial rocket car “ride,” yet to

completed, on which the Otis Elevat

(Concluded on Page 11, Column 1

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:

ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

ITTLE STORIES OF INTERESTING

PEOPLE

N THE REFRIGERATION INDUSTRY

THE EXPANSION VAL

LITTLE

IN THE

STORIES OF INTERESTING
IDEAS

REFRIGERATION INDUSTRY

By George F. Taubeneck

‘oncluded from Page 10, Column 5)
Ce Inland Steel Co. Great Lakes
Dr -dge & Dock Co., and John A. Roe-
pli g’s Sons (who built Brooklyn
Br ige) are cooperating.
* * *

.

T hingumbobs

‘Tere are some miscellaneous thing-
un bobs about “A Century of Progress”
sition which we hadn’t heard or
se n when our lengthy story on the fair
eared in the July 20 issue of ELectric
Ri FRIGERATION NEWS.

City of New York,” the sturdy old
ic crashing vessel in which Admiral
Rechard E. Byrd made his dash to the
Antarctic, will be afloat in World’s Fair
w:ters, ready for inspection by visitors.
\t present it is tied up at the Michigan
3ivd. bridge over the Chicago river.

telow decks is an exhibition of relics
btained by Byrd on his famous trip to
tle America, and all of the equipment
ind scientific instruments used on the
voyage.

xtraordinary thrills are promised by
promoters of the Florida Show in the
Midway, where Seminole Indians from
Florida will put in most of the 150 days
ind nights of the fair, wrestling with
full-grown alligators in dark pools
similar to those in the Everglades.

A fully equipped hospital is to be
erected to take care of sickness and
accident cases occuring on the grounds.
Two ambulances and a full medical
staff will be on duty during and after
the exposition while demolition is under
way.

One of the most unusual of all build-
ings will be that of the Century Dairy
Exhibit, Inc. Visitors will enter a low
portal along a vestibule and will turn,
supposedly, to pass into the auditorium.
But they will find themselves, instead,
in an orchestra pit, looking up to a
stage 40 feet high, on which will appear
painting, sculpture, and projected pic-
tures dramatizing the work of the dairy
industry in today’s civilization.

* . *
Assembly Line

Those who enjoy watching the
line-movement operations in an
automobile assembling plant should
get their fill when they enter the
$1,250,000 General Motors building
being constructed for the Century
of Progress.

Built in the form of a round-
cornered rectangle, this structure is
454 feet long and 306 feet wide. At
Thirty-first St. and Lief Eriksen
drive a great entrance lobby will
lead from the street to a balcony
overlooking an assembly plant,
where visitors may see every move
made in putting a car together.

In addition to this small-scale as-
sembly room, the building will house
a number of displays of products
made by General Motors and its
subsidiaries.

Soon to be erected is the Chrysler |

building, which will, in both construc-
tion and exhibits use motion as its key-
note. It will glorify “floating power.”
On its quarter-mile outdoor track,
visitors may ride in any or all Chrysler
cars. They will also see a Belgian roll,
on which cars are subjected to some of
the world’s worst bumping.

Sound pictures will show construction
of Chrysler cars at the main factories.
Rising above the building will be seen
four pillars of light, each displaying the
name of a Chrysler model.

A Chrysler motor will be marooned
in the center of a pool to symbolize
floating power, and other dramatizations
of this Chrysler feature will be shown
in Walter P. Chrysler Hall on the build-
ing’s first floor. In the center of its
court will be a large pool and walks
shaded by stainless steel umbrella trees

The discovery, development, and use
of oil will furnish cause and raison
d@etre for large exhibits at the fair.

Sears, Roebuck building, just
south of the Administration build-
ing, will be devoted almost entirely
to supplying conveniences and facili-
ties for rest to visitors tired from
miles of tramping.

It will house a large lobby, an
abundance of rest rooms, a small
emergency hospital, a large restau-
rant, telephones, a public check
room, and information bureaus. On
the roof and at either side of its
tower will be great lounging spaces,
dotted with tables and sun shades.

* ”

Modern Home

In its exhibition hall on the second
| floor will be a 45-ft. map of the United
States, with lights showing the locations
of every mail and retail Sears store in
ithe country. And around the walls will
|be a series of displays depicting the
growth of merchandising from 1883 to
1933.

In the building of the American
|Radiator and Standard Sanitary Corp.,
this organization’s bureau of design de-
velopment will have on exhibition heat-
ing and plumbing equipment for apart-
ment house buildings and private homes
designed to keep apace with the coun-
try’s latest architectural developments.

Firestone Tire and Rubber Co. will
}erect a special building for its exhibit
lat the fair. In this structure, visitors
| will see two complete assembly lines,
;one for tires, and one for tubes, on
| which these products will be made from
lraw materials. Production of rubber
will also be dramatized.

Of prime interest to the refrig-
| eration industry will be the Home
| and Industrial Arts exhibit.

The display will comprise eight
| houses and a series of pavilions, all

demonstrating uses of old and new
| building materials, new trends in
| architecture, and the latest in home
furnishings, lighting equipment, and
appliances.

World’s Fair eave Completion

Concealed neon lights illuminate the south view of the Hall of Science.

Architecture of each house will
differ from any ever used in
America before, fair officials say,
and every “residence moderne” will
be equipped with the latest in heat-
ing, kitchen, and laundry appliances.
Several of the homes will be air
conditioned.

Some of the manufacturers who will
use the houses for display of the “last
word” in home appliances are:

Altorfer Bros. Co. American
Products Corp., Birtman Electric
Bryant Heater & Mfg. Co., Conover Co.,
Copeland Products, Inec., Formica In-
sulation Co., Frigidaire Corp, Fuller
Brush Co., General Electric Kitchen In-
stitute, Hess Warming & Ventilating,
Holland Furnace Co., Ilg Electric Ven-
tilating Co., Illinois Bell Telephone Co.,
International Nickel Co., S. C. Johnson
& Son, Kelvinator Corp., Miracul Wax
Co., Norge Corp., Servel Sales, Inc.,
Singer Mfg. Co., Surface Combustion
Corp., Walker Dishwasher Corp., and
Waters-Center Co.

Gas

Co.,

Refrigeration and air-conditioning
manufacturers will have their head-
quarters and main exhibits in Home

Pianning Hall, main exhibit pavilion of

the Home and Industrial Arts section.
Together with the newest types of

air conditioning and refrigeration sys-

tems will be displayed the most recent

developments in appliances for home

cleaning, laundry, cooking, and sewing.

* *

For the Kids

And those who have decided to leave
their kiddies at home had better change
their minds, because Century officials
promise that children wil! find much to
look at besides grownups’ feet

Here’s what they promise

“Gay launches, diminutive motor
buses, a magic mountain, a wading pool,
a model farm with a talking cow,
puppet shows, marionettes, a children’s
theater, special talkies, tropical jungles
with rare birds and game, ponies, calves,

and little pigs.”

Already a number of “rides” have
been erected, as we have mentioned
before

And what’s more, every youngster

entering the super-playground will be
allowed to select an Indian, cowboy, or
soldier costume to wear while he gapes
about the recreation ground at the
{wonders there.

Simple and dignified will be the
structure erected adjacent to the
Electrical Group, at the edge of a
lagoon, as a memorial to the late
Thomas A. Edison.

Within will be found displays
depicting many of the great scient-
ist’s major discoveries, and without
is to be fashioned a reproduction of
his garden at Orange, N. J., filled
with trees and shrubs brought from
the late inventor’s home.

End-to-End Data

Some pertinent facts about the Cen-

tury exposition:

Twenty million dollars of private and
corporate—not public--money has been
invested in the exposition.

Private industries have contracted for
$4,500,000 of space. Concessionaires have
contracted for $4,650,000 of space
Eighteen states have appropriated $2
000,000 for exhibits at the fair

Minor assets include $600,000 in ad-
vance ticket sales, made in 1928

A pool of 127 insurance companies
largest of its kind ever formed, is in
demnifying the exposition against fire
and windstorm damage

More than 600 Chicago organizations

have appointed volunteer committees to
aid the fair in its preparations for open
ing on June 1, 1933

A reproduction of Hollywood is under
way

The Electro-Acoustic
will install the world’s
speaker on the grounds

The

Products
largest

Co
loud
National tesearch Council
through an advisory committee of 400
of the country’s eminent scientists,
aided in preparing the exhibit’s plan

e¢ 6

B.B.D.&O. on Style

A propos of Bill Grunow’s (and
Briggs’) efforts to style refrigerator
cabinets, we'd like to reprint a message
on the subject of style carried in a re
cent issue of The Wedge, the highly
readable institutional leaflet put out by
3atten, Barton, Durstine & Osborne

It

It would be a lot easier to run a busi-
ness if any two people would agree, and
stay agreed, on what style is. It is
bad that the word means so many
different things to so many people, for

says

too

somewhere in those tantalizing five
letters is the secret of success. It is
like the biblical word “Selah,” which is

supposed to have profound meaning, but
meaning

no one knows what that is.

|(The word “merchandising” gets kicked
around a good deal, too.)

Jack Dempsey, Babe Ruth, and Bobby |
An English bull ter- |
A naval |

Jones have style.
rier has it, so has a Scotty.
destroyer has it. A big steam locomo-
tive has it. Only by pure accident and
rarely by design is there true style in

women's’ clothes—-excepting, perhaps,
the robe of an ancient Greek maiden.

One of the few things in Washington
with style the Lincoln Memorial,
which is the very essence of style.

Ot course we are already far adrift
from any dictionary definition, and are
seizing on the word “style” to express a
quality which no other words seem to

is

fit as well.

The designers of old Georgian man-
sions in England, and, later, the New
England carpenters who recreated
Georgian architecture in houses, pro-
duced structures as delightfully satis-

fying today to all who see them as to
the original owners. It was largely a
matter of perfect proportion. There is
something about the relat‘on of certain
measurements which always will appeal
pleasantly to the eye. Why, we don't
Know but proportion is an eternal qual-
ity. Proportion is part of style.

In the Art Museum in New York City
is a cup or chalice made in the six-
teenth century by Benvenuto Cellini,
which the most daringly beautiful
thing ever created of gold, silver,
enamel, precious stones, and untamed
imagination. Somehow it is almost
conceivable that anything like it will
ever be produced again. Certainly there

is

is nothing else like it in existence. That
is uniqueness. Uniqueness is part of
style.

When “The Blue Danube” comes ove1
the radio, everyone reacts pleasantly
It probably isn’t great music, but it has

Rust spots and blemishes in metal can not be
permanent

covered up. They become

which are despised throughout the life

product.

Many leading manufacturers have found a
to meet this problem. They are using SUP
These sheets are espe cially

SUPER METAL

suitable for refrigerators, ice cream cabinets, ete.

They recommended for use

usual corrosion-producing conditions are pres-

in- |

where

|rhythm. There is something about
|rhythm which produces emotion. Why,
we don’t know. It always has been so.
Rhythm is part of style.

Standing on the hotel piazza on a
clear moonlit night in Tacoma, you can
see, 60 miles away, the gleaming great
white mass of Mount Rainier. From its

crest the sides sweep downward in al-
most identical curves to a base that is
50 miles from northern foothill to
southern. You actually see 59 miles of
this base. It is the noblest sight in
America. Yet it looks exactly the way
a child would draw a mountain. Mount

There is some-
which gratifies
Sym-

Rainer has symmetry.
thing about symmetry
|the senses. We don’t know why.
metry is part of style.

Th's quality, then,
trarily call style,
ments for which everyone has instinc-
tive, unreasoning liking. It not a
matter of opinion or personal taste. It
has universal appeal. It is the supreme
quality in merchandise.

An article may be well and honestly
made of the finest materials, and fairly
priced. It may be brilliantly advertised.
It may perform an essential service

we arb‘-
of ele-

which

is composed

is

But if it lacks this nebulous—yet un-
mistakable—quality, style, it will be
hard to sell at a satisfactory profit.

Whereas, a similar article, intrinsically
less worthy, but having style, will sweep
the country, sell at sight and make a
fortune for its creator :

In this year of overhauling and acid-
testing and rebuilding for whatever it
is that is lurking around the corner, it
will be wise to pay a lot of attention
to style—to strip off the layers of con-
vention which years of easy success
have deposited on product and advertis-
and search for this irresistable
power .

ing,

sales

He leavesa
perma nent
stain on

everyth ing

he touches

stains

of the

way

ERIOR

ver un

ent. They combine superior rust-resisting quali-
ties, along with durability, workability
appearance \ zine coating is applied by a

special patented heat-treating process which will

not chip, flake or pee l. and it withstands difficult
The sur process fuses

forming operations without fracture

face takes paint, lacquer or baked enamel read

ily, without special treatment

Write for Sumples and Booklet
The
Superior Sheet Steel

Canton, Ohio

Division of Continental Steel Corporation
|

Galvanized, Lone-Terne

Roofing and Kindred

Manufacturers of
Coated Sheets
Nails

cial Product

Rods, Wire

all types of Fence

Ee Sty OT

heat-tre
the co

stan
sting to
affording
rust

the base metal un

usual resistance to

The sheets soft and ductile

are
and the coating will not chip
flake or peel under the most
dificult forming operations
‘
( O @ Offers an ideal surface (a
4 . hond) to which paint lac
juer and enamel finishes can
be applied without special
treatment and oat) wall) retain
il ' finist under severe
¢ ditior .
and Spe
Billets
@ th I Jespread adog
this pecial ated

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12 ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

How A Department Store
Sells Refrigerators

As Practiced By The Fair, Chicago

SMALL TOWNS SHOW
LESS UNEMPLOYME! 1

NEW YORK CITY —Small to» pn,
jhave suffered less from unemployn pn;
than large cities, according to a st
based on the 1930 U. S. census of

=
am |
=—

employment and 1932 unemployn pn; f sey

figures, recently made by Rene Pe py jes ign

By Elston D. Herron |other two lines are bought for display | bureau of research and market anal: §j no 1es

CHICAGO—In the refrigerator mer- | Purposes from Chicago's Copeland and /|of the Household Magazine. In my

chandising policy of The Fair, one of General Electric distributors, who de- The study shows that there Ww reé necr ¢
'Chicago’s largest department stores, one | liver, install, and service units sold by 3,188,000 or 7 per cent of gainful wo k. nerd
‘rule is paramount to all others: “Give the store. ers unemployed in 1930, and 10,900 09 ter

|the prospect what he wants.” On each refrigerator sold by it, The|or 22 per cent unemployed today. ‘ov kin

Fair places the standard factory guar- In cities, 2,174,000 or 9 per cent of prougl

| And in selecting makes of refrigera-

| : : : : ‘ ; . antee, and will extend this guarantee | gainful workers were unemployed in an | th
sey Bio paPhe’ pl ag al gl on period, if the customer wishes, for an | 1930, and 7,434,000 or 29 per cent in 1: 32 fel rm
ing selection of an overly wide variety extra charge of $5 per year. The store In small towns there were 1,014,000 or a
‘of units, however, by a conservative be- maintains a service man for servicing |4 per cent of gainful workers un: » casec
‘lief that too many makes in one store all Polar Star units sold. ployed in 1930, and 3,466,000 or 14 », res ulte
display are a hindrance rather than a During the winter season, only three|cent in 1932. condit
help in securing a large sales volume. salesmen are employed by the store for An analysis of unemployment in 2 than V

|work in the refrigerator department.|states having three-quarters or more of

Lines Handled by Store This number is increased during the|their population in communities un:

; is k summer months, however, says Mr.|10,000 population, shows that emp! | ne
Resulting from application of these | parre}l, ment in 15 industrial groups decrea: ed work
‘wo factors = its choice of lines is the Retail salesmen from the General|only 7 per cent in August, 1932, oe house
fact that The Fair handles: Electric and Copeland distributorships | December, 1931. itile

General Electrics for prospects who| work as floor salesmen in The Fair at Payrolls of these 15 industrial groups dyii

want a quality refrigerator with the frequent intervals, according to Mr.| decreased 16 per cent during this peri sh
condensing unit above the food cham-|parrell, who adds that these men are|which, it is pointed out in the stuiy irchite
ber. |paid on a straight commission basis as|can be assumed to indicate approxi- if elec
Copeland refrigerators for those who|are the department store’s regular |Mately the percentage of salary cuts in hey W
prefer a quality refrigerator with the | salesmen. small towns, inasmuch as total U. § ject, a
condensing unit in the bottom of the industrial payrolls decreased 29 jer value |
cabinet. Outside Selling cent, making a high average for cities One d
Polar Star refrigerators (Starr Co., | Any of the store’s refrigerator sales- Comments from various state depart- iav bi
Richmond, Ind.) for prospects interested | men are privileged to do outside selling | ™éent of labor authorities, and excer)ts mansic
in low-priced merchandise. “Polar Star” | to the extent of making follow-up calls | from articles on small town economi: Chis
1. , Wr o49 ann SIIDDLE NT : . is The Fair’s own brand name, accord-|on prospects discovered in the store.|t’emds are also contained in the study Oak,”
YES—the NEW 120-page SUPPLEMENT is bound _ ing to Joe Farrell, head of stock in the | me a eect i é “|From Maine comes this statement: “Un- eld v
itl | 932 REFRIGERATION DIRECTORY AND : ’ > This practice is followed most exten-| k : ae C
with the 1932 , GER WU store’s refrigeration division. |sively in the summer, when the size of | ©™Ployment in this state is in the larger J tree.
MARKET DATA BOOK. Complete, this new paper back Of The Fair’s refrigerator line, Mr.|the sales force is increased. |centers, the small towns being well able
edition of the Directory costs only $1.00. In combination whey says, eg sayee= eee ee | The Fair carries its own paper, ape PAI roety pawepton se Nig FP ce
ie : ee a i makes carried is comparatively small, | »,; , poratce? “ving | # ns r 5 opula
with a new or renewal subscription to Electric Refrigera- cn teak tek eth & Ue Geek eek ee po Ba Pisce gh sex Bg Sr tion,” avd
bd T . 4 i = re sire
tion News the cost is only 50 cents. (These rates apply to requirements of the majority of aver-| orators purchased on the instalment |, 4 Comment from Texas is as follow Nes
the United States only.) age prospects. pry |“Small towns have suffered less than Byte ;
L Price P , | Planning and arrangement of floor | larger age Pngeg the unemployment ago, it
a |and window displays of refrigerators is | se an "a é wai wil ~_ doubt due to . he pr
“Many prospects today are interested | given much attention, says Mr. Farrell. fread ee interdependence 6 lesiral
a chiefly in low price. To such persons, |At all times, one model of each line |*#® Small town population, making § » jump:
we attempt to sell Polar Star refriger- | handled by the store is kept in opera- smart jobs and part time work more It co
e ] US is ‘ele) ators. Others are certain of two things |tion to heighten the effectiveness of readily available. if our
that they want a quality box with the | store demonstrations. $50,000
condensing unit above the food cham-| No special training course is given the As |]
& ra ber. To this group, we talk General |organization’s refrigerator salesmen. ” rooms
Electric. | “All men now employed in the depart- think
s 8 8s “And still others want a quality re-|ment have had previous experience in little
frigerator with the unit at the bottom |selling electric refrigerators, and we ment i
of the cabinet. With these prospects, | usually employ only experienced men,” Reg. U.S. Pat. Off. engine
we discuss Copeland. /is Mr. Farrell’s statement. onven
AND HERE ARE SOME OF THE REASONS: “With our line,” says Mr. Farrell, “we | Considerable newspaper advertising ef (R&H Methyl Chloride) ind lig
. can satisfy the prospect immediately on | refrigerators is done at all seasons, and
these points of primary preference. To | is considered by The Fair’s management THE IDEAL
close the sale, we have but to sell the |as the best form of advertising. This
“ ” , .
1. It Tells About Your 4. It Reveals Where To Buy It prospect on those features which are . ue t FR | G iJ R A NT irchite
Competition : " less important to him.” Annual Cooking School 2% his cli
A complete list of all manufae- é — _ | Once a year, the store sponsors a TABLE ’ I dreds ¢
The new edition of the 1932 turers of refrigeration equip- Ploase-the-Prospect Poticy week’s cooking schools, at which daily | ee ee ing his
# estat: ities ‘demaaiiile aie That the please-the-prospect policy is | prizes are awarded to some attendants. handled and high in operation should
Refrigeration Directory — and ‘ > | arts, materials and sup- quite rigidly adhered to is evidenced by | Mr. Farrell reports that these schools | efficiency, ARTIC proves the ment a
Market Data Book gives de- plies is one of the most useful the fact that The Fair makes no at-| have proved to be an effective means of | ideal refrigerant for all types of ern im
iled specifications f 354 sections of the Directory. All tempt to use its comparatively low-| securing some good prospects and in| mod frigerati i ate 2
tailed — speeifications or J , listed ; 3 f priced refrigerator as a leader. closing a substantial number of refrig- odern refrigeration equipment. table a
. companies are listed in four eS — salons liv
models of household electric re- . : If a prospect indicates that he is in- | ¢rator sales. : : . ive.
i asia: iiiaailias Tae i landed different ways alphabetical, by terested principally in low cost, attempt | Whenever possible, this department | p ste us for further information Ther
rigerators made Dy 40 diferen trade-names, by products, and is seldom made to “lead” him in the |Store buys a number of refrigerators at| about its properties and various that w
. ‘ eo. . e e “9 “9 « ™ ” | ; > . ; ic | s 4 TY ‘
companies. Each refrigerator is ocastenbinalie ; course of the sales presentation to one | vesuaes prices from the Chicago dis- | applications. ecogre
kaiRacaadl ew teats dea toads seogray se of the higher priced units, the stock |tributors—as, for example, at the end venient
ncexea under Hou Ms Wwade- head asserts. lof a year before new models are intro- THE his elie
é » and the name of its man- . . a la i Ri —s ie duced—and sells them at a special sale. | time, |
soe and the : . a It Gives the Potential cone : ny. tate ak age Sage a | These sales, properly advertised, says | ROESSLER & HASSLACHER into tk
ulacturer. . é y 400s ‘ectly ir ah — are invari , a a |
Market in Your Town tory, while one of each model of the | S88. Perren, ie ears: cy int =" CHEMICAL COMPANY Pres
= Rana wc * _*“© | producing a sizeable number of sales. | Incorporated of som
The number of wired homes in he : a : re pride i
2. It Helps You Plan for 1933 evese dete: aves esate. eal ‘ONE OUT OF NINE LOOKS Empire State Building |
‘ve state, every c¢ > é }
’ ? d +4 |
Manufacturers, distributors and — every town of 2,500 population 350 Fifth Ave. New York, N.Y. |! I ren
dealers will want Editor George or more is accompanied by AT DISPLAYS IN WINDOWS . , ae kiteher
Fk. Taubeneck’s comprehensive figures showing the estimated | 7 pi
and illuminating survey of the potential market for electric re- | PITTSBURGH—Persons passing de- | Testing Service anet
: oe : : frigerators in each community |partment store windows stop to look at} : , WAS a
trend of distribution during ee j . lone out of every nine, according to a| for Domestic _and Commercial The
[O0o eentsinal te the sow survey recently completed here by the Electric Refrigeration ilt-in
sie ‘ |University of Pittsburgh research bu- ; le
. . | . , Test d ri 1. elec
Supplement. Written in his 6. It States the Facts About reau for retail training | a enn Sg mg my ne a
frank. engaging stvle. it presents Distribution Methods | Other conclusions from this survey, | ufacturer, Distributor, Cen- nge i
bP aan obit ell ai a based on the study of the windows of | Gitte gee at aan. tlets
a clear analysis of recent indus- No less than 497. distributors six iarge stores in Pittsburgh, are that , one
we nts. P 20.897 ‘alers are ; - night traffic is one-third of day traffic . ‘ thes
try deve lopme nt ind ; a de ~ te repre but the percentage who stop to look at Electrical Testing 1d er
sented im a merchandising sur- windows at night is 10 per cent greater | ‘ . mme'
3. It Shows Sales Trend vey based on confidential infor- |than during the day. | Laboratories
; mation concerning distribution LS ene OF MARRY WORMED aS MER Stop to Kno 80th St. & East End Ave.
\ month-by-month tabulation : jlook at windows; there are no outstand- yTest NEW YORK In th
i i methods. Did you know that 4 ing days for windows, about the same | a
for 1932 of the sales and stocks per cent of the dealers in the number of people being interested in| — : » kit
: 2 oa . reryv dav i yeek: small inti- Pe ote
of both household and commer- United States make 50 per cent nse Sahie onl poeta Br song aes . : re | en is
; : ; : . , . . . staal are
cial equipment of companies — of the sales? large ones. | —s fri oratory ont
pinnae G0 nee cont of the Prestige windows apparently get little | aad x fri refrigerators uate.
represenung © per cent o ie attention; and more frequent window | ° and retrigerating equipment | waich |
industry's total business is given 7. It Lists All Air Condition- counts are needed to determine the | George B.Bright Co. ny
in the new October Supplement. ing Manufacturers peg diag windows as a sales promotion Refrigerating Engineers and Architects portu
: : ‘ : 2615 12th St., Detroit, Mich. t anc
Complementing this tabulation 4)... iced list of all known man- .| - ano
is an analysis of all electric re- facturers of all types of air- SCHINBERG BUYS DETROIT NA E PLATES — —- | splay
. eae eae ’ M fom b
frigerator sales over a ten-year conditioning equipment, parts, SERVICE DEPARTMENT Vit E led Foy “ges to a
period. These figures are broken and accessories is given. The ETROIT—Jack H. Schint f Let us design a new name pat worthy tn ete
om ae , . — : . : rae DETRO ac . Schinberg, for- | rep-e-ents.
down according to the major present status of the business is |merly service manager for Detroit Ma- There
classifications of equipment. also summarized briefly. jestic Products Corp., has purchased the . i
entire service department and equip- THE JD I A LID ; es a
ment of the company, and will service as m7 CC : e ki
dealers throughout the state of Michi- | COLUMBUs, OHIO _ usew
gan. erv €
1 g 3 2 R E F R | G E R AT | ON D | R E CT OR y Mr. Schinberg has been associated | 4 mast
with the refrigeration industry since whic
A N D M A R K 7 T DATA R OOK 1921, when he became connected with N
‘etal om
the service department of Frigidaire a be
Co., Chicago. He was later service man- at of
‘ ‘ . . ager for Zerozone Corp., Chicago.
Complete With New October Supplement He became service manager for Ma- ee
jestic Products Corp. in Detroit at the .
time that Grigsby-Grunow Co. entered VIRGINIA SMELTING CO Not
WEST NORFOLK. VA ymiune

'the refrigeration field.

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a tah ais. «+ abate nel ee hia ec AiR ete Tyke ae Omg i ta Fee Ge et ie ype Ny eee eS
“gS ee IR ar SA Vee a meet sy A eee ol 8 ee i Ne er OP ete eG ee ae Ca ae SB} ioe eat it eS oy ST et SOR ie, Me de eee es. @ Ma 3, t) 2 Seen Rs Cae OM arate
MERE SP At res le: ae ee shake, wac' celia Oe Saas or, 9 kets ey rs Whe -& 1 ye Rompe: ik Nee aS re MT an. Oi SN os TS nee a aes 2 aD Bet jee
sap ti canta Dos aieiedilag act ies: 5 catiaamies: ume Tye Nag Gee Ce eG Sci a ae AMR ae, = 0 Melimimabetst ETS aie i Ph catered | ate ARM ees ANS
i ah ce ae Ea a Ree ieee) "cee a. ee Ps a at ic ate oo ri Mf, Hie SE REESE « AR. eae % one cs) Ce LO Namo ta eee ae:
mo oS Bete
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i

Westinghouse Engineer Describes New
Developments In Kitchen Design

hy Frank Forshee, Designing Engineer, Westinghouse Electric & Mfg. Co.

M*« architectural experience is limit-
ed to the designing and building
ff several homes of my own and the
jle-igning of numerous kitchens for
ho aes in various parts of the country.
In my early career as a designing engi-
ner Of household appliances, I felt the
ned of a knowledge of cooking and
tier household work. The study of

o king, which covered several years,
brought me in contact with kitchens,
in| there I met a real problem which I
fel’ needed to be solved.

‘his problem was_ inconvenience,
caused by poor kitchen planning, which
re-ulted in the work being done under
coditions which were more fatiguing
thin were necessary.

Hardships for Housewife

never realized until I got into this
work how many hardships the average
housewife had to put up with, or how
litle had been done in the way of
studying the problem to eliminate them.
shall not forget the first group of
architects that I talked to on the subject
ff electric cooking. I had a feeling that
they would not be interested in that sub-
ject, as they would be unable to see its
value in helping them in their business.
One day just by accident and on the
jay before the talk, I visited an old
mansion located in Mansfield, Ohio.
‘his old mansion was called “The
Oak,” and it was around it Lewis Brom-
field wove his story of the green bay
tree.

Visits Old House

[he old house stood in a very unde-
sirable section of the city and was with- |
jut any modern improvements, and
while it had been built perhaps 40 years
igo, it could have been brought back to
he present day architecture by more
lesirable surroundings, modern heating,
plumbing, and electrification.

It could have been made equal to any
of our more recent homes, ranging from
$50,000 to $75,000, at a very small cost.

As I rambled through the spacious
rooms and halls, I could not help but
think that after all, there had been
little progress in architectural develop-
ment in all these years, except for the
engineering and development of modern
onveniences, such as heating, plumbing,
ind lighting.

Architects Should Be Alert
This is not intended as a slap at the

|should be

me that he would not attempt to design
a kitchen for a woman. He stated that
he always left this problem up to the
housewife to tell him what she wanted,
and then if it did not work out, it was
her fault and not his.

No wonder we have so many poorly
designed kitchens.
housewife to tell you what she wants in
the kitchen. There are very few that
can do this, and if they could, they
would be unable to explain it to you.

If she was in a position to know what
she wanted and could design it, she
would have no need for an architect.

You would not attempt to tell your
wife how to cook. Even as much as I
think I know about cooking, I would
not attempt that; but with your knowl-
edge of building and building materials
and your constant contact with the out-
side world, you can help the housewife
to plan her kitchen and put into it labor
saving devices which you, as technical
men, should know all about.

No Standard Kitchen

There is no such thing as the stand-
ard kitchen as you might find in stand-
ard bathroom designs. The bathroom
can be more or less standardized be-
cause it is never called upon to give
more than one bath at a time, no matter
how many there may be in the family.

The kitchen is much different in this
respect, in that it must be laid out with
some idea of the number of people it is
to feed with certain allowances for en-
tertaining and the servant problems.

Don’t expect the |

electric cooking, refrigeration,
ventilation.

Electric cooking, as it is developed
today, offers more real advantages in

the way of lightening the burdens of the
housewife than anything else that I
know of.

The fully-automatie electric range is
a wonder in its performance. With a
tew simple settings, it can be made to
cook an entire meal without the pres-
ence of the operator.

Less Food Shrinkage

The food is better; there is less loss
|from shrinkage; less heat in the kit-
|chen; the air you breathe is purer and
fresher because electricity does not con-
sume oxygen. There is no soot or smoke
to spoil the bottoms of the pots and
pans, or to discolor the decoration of
the walls.

When we stop to think of the average
housewife standing in front of some
kind of a cooking device three times
|}a day, 365 days in a year, we begin to
see the importance of that cooking de-
vice being the best that money can buy.

The operating cost of the electric
range in most cases is competitive with
that of other fuels, while the advantages
of electric cooking in the saving of time,
labor, and foods, cannot be compared
with any other method of cooking.

The electric refrigerator, of course, is
important to the modern kitchen. The
|convenience of having continuous refrig-
eration in your kitchen, located where it
|is always convenient, necessary all
om year round.

is

Electric Ventilating Fans
Ventilation, by means of the electric
ventilating fan, most important to
modern kitchens. The eliminating of
cooking odors and steam, and the circu-
}lation of clean fresh air during the hot
|Summer months, will do much to make

is

For example, let us take a kitchen|the kitchen a more desirable place in

suitable for the service in a five- to nine-
room house, having a family of from
three to five, and an occasional dinner
which might be served to eight or ten.

The space allotted to such a kitchen

from. 11 to 12 ft. long. This space can
be laid out to be very convenient for
the use of a small family, as well as be-
ing large enough to accommodate the
occasional course dinner.

Doors All on One Side

This space should be arranged so
that all of the doors leading from the
kitchen are located near one end of
the room, leaving three walls of the
kitchen unbroken, except for windows,
which can be balanced up with the cup
boards to be placed in the kitchen.

There should be a continuous work

irchitect, because it is not his fault that
his client wishes to go back some hun- |
dreds of years to an old period of build- |
ing his home, but the architect can and
should be alert to every new develop-
ment and take advantage of every mod-
ern improvement and use it in making
these old masterpieces a more comfor-
table and convenient place in which to
live.

There is so much an architect can do
that will add to his reputation as being
progressive; as well as add to the con-
venience, satisfaction, and happiness of
his client if he will keep abreast of the
time, and work the new development |
into the home.

The home owner gets a great kick out |
of something different and takes great |
pride in showing it to his friends.

Describes His Home

I remember the first home I built; the
kitchen pump was eliminated and the
ctric pump used. There was a laun-|
i:y chute from the kitchen which also |
nnected with the bathroom. ‘There
a breakfast nook.
The bathroom had one of the first
ilt-in tubs installed, and there was
i. electric heater built into the wall of |
y own manufacturing; an electric
nge in the kitchen; plenty of electric |
tlets all over the house with tele-|
one connections on all floors. Many
these things were new in those days
d created a great deal of favorable
mment.

wis

Concentrates on Kitchen

In the last house that I built about
rht years ago, I concentrated more on
» kitchen and dining room. The kit-
en is one room of the house in which

architect seems to take little in-
est, judging from the many inade-
1iate and poorly designed kitchens

‘iich I have seen built.
It has seemed to me that here is an
portunity for the architect to step |
t and really start something that will
ing back the old enthusiasm that was

| splayed when the bath tub was taken

ym behind the kitchen stove and put
‘to a room by itself.

Workshop of Housewife

[here has been a lack of understand-
z by the architect as to what consti-
tes a convenient and usable kitchen.
lie kitchen is the workshop of the
usewife and should be treated as such
‘ery effort should be made to make it

& most convenient and pleasant place

which to work.

No man can realize the damage that
n be done in his home life as well as
at of his family by an inadequate and

onvenient kitchen unless he has
ed to work in one.
Not long ago an architect of some

yminence in his particular locality told |

table about 24 in. in width connecting
with the rang, sink, and refrigerator,
running around the three walls of the
room.

This work table will form a U-shaped
arrangement with the sink in the center
or at the bottom of the “U,” placing the
range at one end and the refrigerator
at the other.

Refrigerator Near Entrance

The refrigerator should be near the
grade entrance, as many of the incom-
ing supplies will be stored in it.

The range should be placed near the
door leading to the dining room, as it is
here that the hot foods are served before
going to the dining room.

The sink should always be of the
double drain board type and should have
a work table space connected with it on
the right- and left-hand sides.

There should be cabinets under the
work table for storage, and ample toe
room should be provided between the
bottom of the cabinet and the floor on
the front side.

Cupboard Space

There should be cupboard space above
the work table, the bottom of which
should be from 15 to 16 in. above the
work table top, and the top of the cup
board should be around 7 ft. to 7 ft. 3 in
from the floor.

Without going any further into the
layout, it will be found that this type of
a kitchen will be most convenient to any
housewife or servant, either right- o1
left-handed.

The important devices of the kitchen
such as the range, refrigerator, and sink
are so arranged that there was a num-
ber of different ways of handling the
work which can be worked out by the
individual to suit their particular taste

Eliminate Mental Hazards

There has been a great deal said and
written on the subject of saving steps
in the kitchen. This, in my experience,
is not nearly so important as eliminat-
ing the mental hazards which have
existed in a great many kitchens.

$y mental hazards, I mean those
things which tend to break up our chain
of thoughts and make up conscious that
we are at work. Decors that clash with
one another, or bump the person at
work, when opened unexpectedly, are
real mental hazards which can cause no
end of unnecessary worry; lack of toe
room under the base cabinets where one
can hit aa sensitive corn; lack of table

space on which to set a hot dish quickly; |

a kitchen sink placed against a blank
wall.

Equally as important
iently planned kitchen, is the use of elec-
tricity. No kitchen is really complete
today unless it has the advantages of

|

as a conven-

|which to work.
As there is much of the kitchen work
|done in the early and late hours of the

|cially during the winter months. This

about 9 to 10 ft. wide and |!

ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

and | should be accomplished by a center fix-

ture of not less than 100 watts and wall
brackets near the range and over the
sink.

There should also be an electric heater
in the breakfast nook for instant heat
in the early winter mornings.

The laundry should not be overlooked
when it comes to the electric home, for
in the laundry should be the electric
washer, ironer, plenty of convenient out-
lets for the use of the hand iron, and
an electric fan.

Suitable table space should be pro-
vided for the sorting, sprinkling, and
folding of clothes, as well as cupboards
and cabinets for the storage of soaps,
starch, and washing compounds which
are to be used.

No-Fuse Load Switches

If we are going to build an electric
home, it must be fuseless. This can be
accomplished by using the no-fuse load
center, which can be placed in the kit-
chen for convenience.

This no-fuse load center consists of a
group of switches, or circuit breakers
as they are called, resembling a group
of ordinary toggle switches under one
switch plate, which flush with the
wall.

There is a switch for each circuit, and
when a short circuit, or overload, occurs
on any one circuit, the switch in that
circuit automatically turns off. A glance

is

at the panel will show you which one}
of the circuits are open, and a flip of |

the handle will turn it on again.
Beauty, Utility, Novelty
Getting back to the kitchen, let us put

a little beauty, utility, and novelty into |

it.

Some years ago, I built myself a kit-
chen and I did not know what to do
with the space found between the tops
of the cupboards and the ceiling.

If I continued the cupboards up to the
9-ft. ceiling, no one could reach them
without a stepladder. If a just left them,
they would become collectors of dust
and dirt, so I tried something different

I put a flat board 14 in. wide all
around the room, up 7 ft. from the floor

“Mr. Jones says

Leading electric

turers have found that they cannot safely
omit the “hidden quality” which Bonderite
gives their steel cabinets.
refinishing costs and field complaints—
gives long life to the finish — complete

owner satisfaction.

p

T
$

ee Ne ge Me Ee Gee

refrigerator manufac-

ARKE

= oe ee a

they
the price—NOT the QUALITY”

Unseen,

It cuts down

Bonderite is “finish insurance”.

13

| This board laid flat like a shelf and
was supported by wooden brackets
| nailed to the sidewall.

From the upper side of this board, 1
constructed a form on a radius, which
curved up and out, and met the ceiling
above. When this form was lathed and
plastered it formed a huge dome in the
center of the room and also formed an
irregular duct running around the out-
side of the ceiling which I used for a
ventilating duct.

Builds Exhaust System

Over one of the windows in the
bottom side of the 14-in. board, I made
a small trap door through which I in-
serted an electric exhaust fan that was
connected with the outside wall. In this
way, the fan was concealed from view
and would exhaust the air in the duct
around the ceiling.

Small grilles were cut into the curved
section of the ceiling on all four walls,
thus allowing the hot air and fumes to
escape into the ducts. A small metal
hood was mounted on the under side of
this 14-in. board over the range and a
small grille cut through into the ducts.

This construction resulted in a very
efficient method of ventilating the kit-
chen without the necessity of having the
fan visible.

Light Colored Ceiling

The cupboards were hung in their re-
spective places on the under side of the
same koard. Sections of the board, not
occupied by cupboards, were painted to
match the cupboards and cabinets, and
the ceiling was painted in light ivory.

This dome-shaped ceiling, in its light
color, forms a large reflector of light
furnished by the center fixture, and the
}curved surfaces of the ceiling have a
' tendency to reflect the light down on the
|work table in front of the operator,
without casting a shadow.

I have designed a number of these
| kitchens which have been installed in

various parts of the country and invari-
ably they have been labeled the out
standing feature of the house into which
they were built.

have cut

it holds the finish tenaciously—it pre-
vents checking and peeling. If the sur-
face is accidentally chipped, rust cannot
spread under the surrounding finish.

Bonderite is a quality sales point the

buyer appreciates

The list of electric refrigerator manufacturers

using Bonderite will be

sent on request.

PARKER RUST-PROOF COMPANY

2197 EAST MILWAUKEE AVENUE

R RUST

¢ ae ©

/
Pe BAS (ts

DETROIT, MICHIGAN

PROOFIN

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14

ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

News of Companion Electric Appliance Lines

PAMPHLET TELLS OF Domestic Industries

HEATER SALES PLAN

PITTSBURGH--In a_ pamphlet
specialty appliance dealers titled,

the Adams Bros.
Gas |

Household Specialties,”
Mfg. Co., maker of Adams Radiant
Heaters, contends that new
ments have again made gas heaters a
specialty product.

These new developments,
gas heaters by the Adams Bros. Co., are
automatic gas heaters,
vented gas heater that combines the best
features of the radiant and circulating
types.

Such developments again put gas
heaters into the class of products which |
can be sold as a service, and out of the |
class of price merchandise, the pam-
phlet states.

Five essential
cialty dealer’s success with gas heaters |
are outlined as follows:

The gas heater must be sold as a spe- |

cialty, its advantages must be fully ex- |
plained and the customer should be
made to understand that a proper in-|
Stallation is necessary.

The heaters should be placed conspicu- |
ously on display in windows and on
floors where inside salesmen will have

merits in detail.

Newspaper advertising and direct mail
literature should be used to call the pub-
lic’s attention to the new product. (The

Adams Bros. Co. has prepared a special |

catalog of newspaper mats and direct
mail literature.)

Salesmen should be employed to solicit
the homes direct.

A plan of easy payments should be
evolved for purchasers of gas heaters.

In temperate climates the selling sea-
son for heaters will begin the first part
of September and extend into the month
of May, the pamphlet points out. For
sale to new homes, the late spring and
summer seasons offer the best chances.

Specialty dealers should make ar-
rangements with plumbers for complet-
ing the installations after sales have
been closed. It is necessary in every
case, the pamphlet advises, to see that
proper venting arrangements be made.

West Virginia Firm Will

Distribute Spartons

JACKSON, Mich. Flat Top Auto
Supply Co., Bluefield, W. Va., has been
appointed distributor of Sparton radio
receivers, according to E. T. H. Hutch-

inson, sales manager of the Sparks-
Withington Co., here, manufacturer of
Sparton radio sets.

LEAK-PROOF

tested to

coil is
length is held to the same perfeet ductility
universal preference for Wolverine refrigeration tubing is

Every

probably based to a large
exception”
in “Wolverine

verine Standard Open End,

WOLVERINE
1491 Central

Sales Offices in 29 ¢ ilies

WOLV

REFRIGE

for |
“A |
New Opportunity for Merchandisers of

develop- |

both of |
which have now been incorporated into |

and a properly |

| air

latest model

shales . a jp | Paid.
a thorough opportunity to explain their | higher.

|just what
|chest is constructed of white oak,

|The antique trimmings,

|for the set to be placed either

| from

high

extent
quality of our product.
Standard Sealed.

Dried”
coils shipped immediately from stock.

TUBE

Avenue, Detroit.

Will Distribute

Aquazone

MANSFIELD, Ohio—The Aquazone,
| portable air conditioner and room cool-
er, is now being distributed by Domestic
Industries, Inc.

This new portable air conditioner |
comes in two models, the larger one |

listing at $175 and the smaller one at |

$99.50 (prices slightly higher west of
the Rocky Mountains).

Complete cooling, humidifying,
fying, and washing of the air is accom-
plished at the rate of 27,000 cu. ft. of
per hour. The room air is brought
in through a Corozone unit, an electri-
cal device that converts ordinary oxygen
into ozone.

siemente tor the ape MAJESTIC ADDS ‘PIRATE

CHEST TO RADIO MODELS

CHICAGO—The “Pirate Chest” is the |
in the Majestic line of |
|radios which is manufactured by Grigs- |
by-Grunow Co. |

The new model is priced at $18.45, |
complete with tubes and federal tax
West Coast prices are slightly

In appearance, the
the name

“Pirate Chest” is |
connotates. The
sand
blasted to give it the antique weathered
appearance of an actual pirate chest.
corners, sides
and bands, are all in dull gold.

The chassis is compactly constructed.
It is a 4-tube T.R.F., using the newer
tubes. The dynamic speaker is incor-
porated in the top, making it possible
open or

closed.
The
only for

model has been
the purchaser

produced not
who cannot af- |

ford to spend a great deal of money, but
also as a Christmas present for stu-
dents. It can also be used as a second

the home, as it can be moved |

room.

set for
room to

24 Hotpoints Sold By
Gentsch & Thompson

BOSTON—Gentsch & Thompson, Inc.,
local distributors of G. E. Hotpoint
ranges, recently installed 24 Hotpoint
RA-136 ranges in the Calona Apartments
in Newton, Mass.

The Hotpoint ranges replaced an ob-
solete group of electric ranges. Frank
Knott, in charge of the apartment house
sales division, made the sale.

DUCTILE

Every
The

pressure every one.

every one.

on the absolutely “no
You can put full faith
Dehydrated” and “Wol-
50 and 100 ft.

an

COMPANY

Michigan

NEW YORK CITY—Pelcode Electric
Corp. is the new name adopted by the

|with a price span of $40 to $120,

puri- |

| used.

|When the switch

| plate can be used on full.

| element.

ERINE

RATION

SEAMLESS TUBING

|} dress of the

ufacturer of electric ranges, broilers

| hot plates, and toasters.

The name “Pelcode” was coined from
the words “perfect electric cooking de-
vices.”

A line of nine electric
has
been announced by the Pelcode Corp.

Models Nos.

doors, and the switch panel. The other
sections of these models are finished in
|air-dried enamel.

Models Nos. 6 through 9 have an all-
| porcelain enamel finish.

Pelcode ranges are of the flat-top
style all models having a cooking top
20x19 in. They are 36% in. high. Ovens
are 16 in. deep, 12% in. wide and 11 in.
high. The broiler compartment is 16 in.
| deep, 12% in. wide, and 6% in. high.

Model 1 has one 1,320-watt open ele- |
ment, one 660-watt open element, and |
one 1,320-watt oven element. When the |
1,320-watt open element is being used on
“high,” the smaller element cannot be
When the switch of the large hot
plate is at “medium,” using only 660
watts, the smaller plate can be used on
“high.” This model lists at $40.

Model 2 has one 1,200-watt enclosed
element, one 660-watt enclosed element,
and one 1,320-watt oven element. When
the 1,200 watt is being used on “high,”
the smaller element cannot be used.
of the 1,200-watt ele-
“medium,” the small
List price on

ment is at

this model is $65.

Model 3 has two open
1,320 watts each, and one
oven element. It lists at $50.

Model 4 has three open elements of
1,320 watts each, and one 2,000-watt oven
List price on this model is $57.

Model 5 has two enclosed elements of
1,200 watts each, and one oven element
of 2,000 watts. List price is $75.

Model 6 is the same as model 1, but
has the all-porcelain enamel finish. It
lists at $70.

Model 7 is the same as model 2, with
the additional features: all-porcelain
enamel finish, full enamelled oven and
broiler compartments, automatic oven
control. List price is $95.

Model 8 is the same as model 5, with
the following additional features: all-
porcelain enamel finish, fully enamelled

elements of

oven and broiler compartments, auto-
matic oven control. It lists at $105.

Model 9 has three enclosed elements
of 1,200 watts each, one oven element of
200 watts. It has an all porcelain
enamel finish, fully enamelled oven and
broiler compartments, and
oven control. List price is $120.

MACY TO SELL LINE

NEW YORK CITY—R. H. Macy Co.,
leading New York City
store, will merchandise four models of
the Pelcode electric range, E. L. Kent,
president of the Pelcode Electric Corp.,
has announced.

Merchandising

executives of the de-

partment store and the manufacturer
held a joint meeting Nov. 21 in which
plans for the sale of the ranges were

discussed

MAJESTIC RADIO DEALERS
PROMOTE NEW TUBE SALES

Majestic

CHICAGO radio dealers are
now campaigning for the tube sales
through the use of electrical transcrip-
tions of two mystery stories, “The Gray

Death” and “The Phantom Spoilers.”

The “Gray Death” is a series of six
electrical transcription records and the
‘The Phantom Spoilers” comes in seven
records Each record is a complete
program of 15 min. duration, inter-
spersed with a sales on Majestic
tubes and radios

In each record an announcer states
‘at the conclusion of this program Ma-
jestic’s Master of Mystery tells you
about a free gift he has for you, and
how to get it.”

The final announcement offers
sacred emblem, symbolic of good
a faithful replica of the sacred Hindu
Swastikas brought from India’’—free to
every listener who mails to the radio
station the top and bottom of one Ma-
jestic tube carton, and the name and ad-
sender

talk

“the
luck,

Hotpoint Ranges Are
Put In Apartments

MINNEAPOLIS Thirty- -one General
Electric Hotpoint ranges have just been
installed in this city’s Baskerville apart-
ments by O. F. Stuefer, Inc., General
Electric distributor here. Sale was made
by O. F. Hondlik of the Stuefer organ-
ization.

PELCODE ANNOUNCES
LINE OF NINE RANGES

Serelco Products Corp. of this city, man- |
’ | and

|The Estate

range models, |
|tained at

1 through 5 have a por- |
celain enamel finish on the top, the two |

| gie,
|}equipment department,

hot |

2,000-watt |

automatic | * ne : ;
| in wiring is responsible for

department |

Four Distributors
To Sell Estate
Range Line

HAMILTON, Ohio—Appointment of
Meyberg Co., Los Angeles

|the Leo J.

Stove Co.
has been announced by George Dunn,
electric range sales manager.

Offices of the company will be main-
70 Tenth St.,
and 1022 Wall St., Los Angeles.
Meyer is president and H. E. Sherman,
Jr., vice president of the West Coast

| Estate outlet.

Three southern distributors for Estate

electric ranges also were named during |
|the past week.

were assigned all of southwestern |
Gas-| employment of a large number of ad |i-

Maas Brothers, Tampa,
Fla.,
Florida; Moore & Stewart, Inc.,
tonia, N. C., were awarded the franchise
for western North and South Carolina;
and Thurman & Boone, Roanoke, Va.,
will represent this Ohio company in
southwestern Virginia.

San Francisco, as the California
}and Nevada distributing company for |&t the Hotel Commodore here at
electric ranges

San Francisco | by the General Electric Co., i
A. H. | filter, had its introduction to the deal: rs

. E. AIR-CONDITIONING
DEALERS HEAR PLAYS

NEW YORK CITY—Fifty-three d: \-
ers in General Electric air-condition j¢
products and their associates from 29
eastern cities were entertained rece:

feos general sales meeting held by = «
air-conditioning department.

The newest addition to the air-con |j-
| tioning line to be placed on the mar
the hu

at this meeting.

J. J. Donovan, manager of the depa't
|ment, spoke in the afternoon, review) ig
|the acceptance the public has given to
the new oil furnace since its introd
|tion in July, which has led to an »
creased production schedule, and 1

| tional men.

_T. K. Quinn, vice president of General
addressed the dealers at
‘ teoie meeting at night.

COLE LAUNDRY pivision NEW YORK FIRM BRING

SUPERVISORS ARE CHOSEN

NEW YORK CITY—William J. Heg-
in charge of the home laundry |
Rex Cole, Inc.,
distributor here, an- |

General Electric

nounces the appointment of the follow- |

ing supervisors to direct the activities
of the department in their respective
districts:

Hugh J. Feeney,
Kinney, Flushing;

Bronx; Archer W.
Horace B. Leman,

Flatbush; Edwin S. Mack, Bay Ridge; |

Westchester; Samuel
William H.
and

Linden L. Perrine,
D. Heady, Bond Street;
Hoyer, Queens Village;
Auslander, Jamaica.

The work of the men in the field has
been further augmented by the women

| who are posted on the various showroom

floors. They have been trained by Miss
Curtis, assistant to Ilah Manchester,
home economist, to operate skillfully |

|

both the General Electric washing ma-
chine and flat-plate ironer.

G. E. Recalls Workers
To Pittsfield Plant

PITTSFIELD, Mass.—-Many employes
of the General Electric Co. plant here
have been recalled to work after sev-
eral months of layoff. The plastics de-
partment, recently moved from Meriden,
Conn.,
and prospects are that the rapid pace

will be continued through February and |

March. Demand for molded parts used
the sudden
boom.

Seymour |

is in operation 24 hours a day, |

OUT ICE CUBE SERVER

| NEW YORK CITY—tThe “Icerver,” a
| marae accessory for serving ice cubes, has
| been placed on the market by the Ice
Co. of this city.

This server consists
|three trays, constructed
|other in pyramid shape, each tray havy-
jing three individual spaces for ice
|}cubes. It will carry a total of 18 cubes

The base of the “Icerver’ consists of
two trays with air space between them
|this arrangement preventing condensa-
| tion on the lower tray. It can be placed
'on any surface without fear of damage
to that surface. Bottom tray is remoy
able for cleaning.

It is constructed of nickel silver. Sil
ver plated ice tongs are furnished with
each “Icerver.’

Model Slectric Range
_ Built For Children

TOLEDO—tThe possibilities of the ad-
vertising, educational and sales value of
|the toy electric stove has encouraged
the Standard Electric Stove Co. of this
city to introduce a miniature model of
one of its household electric, ranges to
the Christmas trade this year. The
| miniature model has been named the
| Standard Junior.

This range, according to Charles A
Pierson, president of the Standard El
tric Stove Co., has not been offered
merely as a toy, but as a medium which
| will interest cooks young and old
‘modern electric cookery.

of a series of
one over an

Fulco

®@ Big

styles. One size

to adjust—

filler.

non-lump

ator finish.

Adjustable
REFRIGERATOR
moe FIT ANY SIZE REFRIGERATOR

ator; small, medium or large.

fits any refriger-
Easy
more convenient. Made

of strong, durable green drill with

protection to every type of refriger-
Write for prices today.

Covers

savings over old

Affords

perfect

‘snestiiie MANUFACTURING Goarceanedl

Ghe MULLINS

secet aetit

EVA PORAT<

SFFRIGERATION DIVISLON

SALEM, OHIO

‘ANSUL SULPHUR DIOXIDE.

Mock, Rafrigorank,

es ANSUL CHEMICAL COMPANY

MARINETTE @ WIS

Hor
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ELECTRIC REFRIGERATION NEWS, DECEMBER 7, 1932

No reverse cuts or heavy black effects.

BUYER’S GUIDE

Manufacturers Specializing in Service
to the Refrigeration Industry
SPECIAL ADVERTISING RATE (this column only)—$12.00 per space.

Payment is required monthly in advance to obtain this special low rate.
Minimum Contract for this column—13 insertions in consecutive issues.
All advertisements set in uniform style of type with standard border.
Halftone engravings of 100-line screen. either outline or square finish.

No charge for composition.

Wedge-locked and = edge-locked aluminum fins on
tinned copper tubing for methyl chloride, sulphur
dioxide, F-12, ete.-aluminum tubing for ammonia.

NEW FIN COIL
by

PEERLESS

Absolute Metal to Metal Contact.
\ Superior Coil in which Soldered Return Bends have
been eliminated.

Priced to meet

1932 conditions.

Write—Wire for Catalog.

PEERLESS ICE MACHINE CO., 515 W. 35th St., Chicago, III.

(Pat. No.

valve troubles.

Others

=< | hePEERLESS THERMAL
EXPANSION VALVE

1870090,

Pending)

For use with Methyl Chloride
and Sulphur Dioxide
The perfect thermostatic valve. The con-
trol always resides in the bulb due to the
patented Peerless warming method. The
PEERLESS will eliminate your expansion

List Price, $13.50. Write for bulletin.

PEERLESS ICE MACHINE CO., 515 W. 35th St., Chicago, Ml.

ally bagged.
your

refrigerator.
plete list of standard sizes and prices.

Completely assembled and individu-

Ready for shipment in

Wr

rite for com-

Y, EVANSVILLE, IND.

We will make it for you!

We are perfectly equipped for quantity produc-
tion of light or heavy mechanical parts or units.

Precision

Indian Motocycle Co.

manufacture and rapid

Unusually moderate charges.

Springfield, Massachusetts

delivery.

REFRIGERATION SUPPLIES

EVERYTHING

MELCHIOR, ARMSTRONG,

116 Broad St., New York

We carry a complete stock of
IN REFRIGERATION
including
United Wire & Supply Corporation’s
Dehydrated, Deoxidized Copper Tubing

DESSAU CO.

523 Arch St., Philadelphia

Do You Want Something Else to Sell?
Home owners are increasingly conscious of the advantages of

clean, fresh air in kitchen, bath and other rooms of the house.
There is a big market for MOTOVENT, the electric home venti-

lator. Fits any window

easy to install

Models to retail at 29.50 to 49.50.
to distributors and dealers.

beautiful in appearance.

Attractive margins

Write for full details.

MOT OVEN T

FRED’K N. ROSS, Inc.

1010 Beaubien St., Detroit

~ COMBINATION SUBSCRIPTION RATES

How to save money on your subscription order

= a PUBLICATIONS | YOU PAY | YOU SAVE
Flectriec Refrigeration News (1 Year) and } on = > -
_|Refrizeration Directory and Market Data Book* $3.50 7 > 0 ”
tiectric Refrigeration News (2 Years) and | er 2 rad
___| Refrigeration Directory and Market Data Book* | $5.50 $1.50
Refrigerated Food News (1 Year) and e1 2 fad
s |
Refrigeration Directory and Market Data Book* $1.50 | $ 0
Refrigerated Food News (1 Year) and } eo e
Electric Refrigeration News (1 Year) $3.50 $ 0 aa
~ |Refrigeration Directory and Market Data Book* and o
Electric Refrigeration News (1 ear) an $4.00 $1.00
Refrigerated Food News (1 Year) =
Refrigeration Directory and Market Data Book* and - c
Electric Refrigeration News (17 Weeks) | $1.50 $ 0

Order by number. Use coupon below.

These rates for U

S. only

*New edition, with paper cover, including Supplement

—

REQUESTS FOR
INFORMATION

Please refer to the 1932 Refrigeration
Directory and Market Data Book for
a complete list of all manufacturers of
refrigeration equipment, parts, mate-
rials, supplies, and accessories; also for
all available statistical data on sales
of refrigeration equipment, distribution
methods, etc.

New edition with October Supplement
| (paper covers) is now available at $1.00
per copy.

Advertisers will be given preference
| in published answers to requests for
| buyer’s guide service, but a complete
list of all known suppliers will be
mailed if stamped, self-addressed en-
velope is enclosed with inquiry.
| Readers who can be of assistance
in furnishing correct answers to in-
quiries, or who can supply additional
information, are invited to address

} Electric Refrigeration News, mention-
| ing query number.
| Commercial Refrigeration Sales

Query No. 1007—“In a recent issue we
|noticed that you published the volume
|of sales on domestic refrigerators for
1932, including the third quarter. Would
you be kind enough to advise us if you

have assembled any data on sales of
commercial equipment, including the
third quarter?”

Answer—Figures on commercial sales
|for the Nema group of manufacturers
are given in complete detail through
;the third quarter in the newly revised
edition of the REFRIGERATION DIRECTORY
}and Market Data Book. However, due
to the fact that these figures do not
include many important commercial re-
frigerator manufacturers (not members
of Nema) they are not sufficiently repre-
|sentative to provide a true picture of
jactivity in the commercial field.

Kelvinator Commercial Guarantee

Query No. 1008
vise what guarantee Kelvinator Corp.
gives on commercial equipment.”

Answer—Three years.

Evaporator Article

Query No. 1009--Will you please ad-
vise the date of your issue which con-
| tained an article on the development of
| McCord evaporators, and tests by George
|B. Bright Co.

Answer—Sept. 23, 1931.

Frigidaire Congealing Solution
Query No. 1010 (Dairy, Minnesota)

| “We would like to get some information |

jabout the new jelly solution which
| Frigidaire is using for holdover capacity
|in direct expansion ice cream cabinets.
|Is this a commercial product available
on the market, and if so where can we
purchase some?”

Answer—Refer
| Section of Nov. 2

to the Engineering
for a description of

| this material. To purchase it, com-
municate with Frigidaire Corp., Dayton.

Book on Appraisals of Used

| Refrigerators

Query No. 1011-—‘We are interested in
securing a book on appraisals of used

electric refrigerators. Kindly let us
know if you have them, and if not,
where we can order them.”

Data for Writing a School Paper

Query No. 1012—“When I asked the
Queensborough Gas and Electric Co. for
| scientific information on electric refrig-

eration, to be used for a paper which I
must prepare in my school work, I was
referred to you with the advice that
your information covers all makes of
refrigerators, and is unbiased. What is
available?”

Answer—See New York Public Li
brary for a copy of the 1932 Rerricera
TION Directory and Market Data Book
and for back issues of ELectric Rerric
ERATION NEWS and REFRIGERATED Foop
NEWS

COLE SALESMEN GUESTS
AT PRINCETON-YALE GAME

NEW YORK CITY D. Cop
ley, Flushing division sales director
tex Cole, Inc., General Electric distribu
tor here, won first place and free
ticket to the Princeton-Yale game in
j}the Mike Mahony Push, contest
sponsored by M. F. Mahony, merchan-
dising manager of General Electric re
frigeration department.

John Martin, Manhattan leader, whose

George

a

sales

division came in second, also was a
|guest of honor at the game.

In accordance with the rules of the
;contest, the nighest man in each divi-
|}sion was entitled to attend the game
|A. Y. Tucker represented Bay Ridge;

Harry W. Lloyd, Bond Street; John H

Connelley, the Bronx; Carl E. Carlsen
Staten Island; John J. Delaney, Man-
hattan.

Peter A. Parenti, Queens Village;

Joseph D
Voorhies,

Loscalzo, Flushing; Jacob W
Long Island City; Hirschel H
Smith, Flatbush. Paul H. Hichborn
manager of the retail department, ac
companied his winners to the game

Nathaniel C. Dryden, director
Queens Village; Adrian Black, sales di
rector, Bond Street; and William J
Clark, sales director, Flatbush, accom
panied the party also, although they did
not qualify as guests.

sales

“Will you please ad- |

FINANCE MEN DISCUSS
MORE LIBERAL CREDIT

| CHICAGO—The more liberal exten-
|sion of consumer credit will be the
{dominant theme of the convention of
National Association of Finance Com-
panies to be held in New Orleans, Dec.
6 to 8, according to officials of the or-
ganization here.

Possibilities of increasing the indus- |

try’s volume by introduction of instal-
|ment sales into more fields of retail
trade likewise will be a major topic of
discussion at the convention.

So far this year the association finds, |

there has been a marked increase par-

ticularly in financing of insurance
premiums and professional men’s ac-
counts, in addition to greater time-

payment sales in dozens of other lines.

Of all new automobiles sold in the
United States this year, according to
the association’s figures, 62 per cent
were sold on the instalment plan, more
than 50 per cent being financed by
finance companies and 12 per cent by
dealers and banks.

“The whole picture of present condi-
tions bodes well for future extension of
| retail markets by wider expansion of in-
stalment financing,” states Milan V.
Ayres, economic analyst for the asso-
ciation.

“The problem of the depression
partially, at least, one of distribution,
and therefore we look hopefully to in-
creased consumer credit as part of the
solution.

“If post-depression experiences of
other years are a criterion, we shall
tind ourselves presently producing, sell-
ing, and consuming more goods of every
description than ever before, and Amer-
ican standards of living will step up an-
other notch.”

Without the system of instalment buy-
ing, Ayres contends America’s retail
sales volume during the last three years
would have been reduced by many mil
lions of dollars, with a corresponding
cut in payrolis

ADVERTISING STANDARDS
ADOPTED BY RETAIL BODY

NEW YORK CITY--Standards of
advertising practice, giving a general
code of advertising, and specific adver-

is

tising standards including regulations
concerning superlatives, misleading
|phrases and statements, comparative

prices, inaccurate illustrations, confus-
ing layouts, ete., have been adopted by
the National Retail Dry Goods Associa-
tion and are being distributed in retail
stores throughout the country.

The use of such superlatives
|“greatest,” “largest,” “most unusual,”
|ete., is condemned as mere expressions
of opinion, not fact, by the advertising
standards,

Comparative price standards’ are
| based on the classification of merchan-
|dise into three groups: (1) permanent
| mark-downs; (2) temporary reductions;
| (3) special purchases.

GENERAL ELECTRIC CO. GETS
R.C.A. BUILDING

NEW YORK CITY
the transfer of the 50-story
building, at Fifty-first St. and
ton Ave., to the General Electric Co. it
is reported that the name of the struc
ture will be changed to the General
| Electric building, and that the General
Co., now located at 120 Broad
eventually move uptown and
100,000 sq. ft. of the new

as

result of
R.C.A
Lexing-

As a

| Electric
lway, will
}occupy about
| building

|
ELECTRICITY PRODUCTION
| REMAINS STEADY

|

| NEW YORK CITY

|} of electricity by the

| Power industry of the
the week ended Nov

| pronianately the same

The production
electric light and
United States for
26 remained at ap
level as for the

preceeding week, the output being 1,475,
268,000 k.w.h.,
| Light

National

according to the

Electric Association

THE CONDENSER

PAYMENT IN ADVANCE is required
for advertising in this column. The
following rates apply:

POSITIONS WANTED—Fifty words
or less, one insertion $2.00, additional
words four cents each. Three inser-
tions $5.00, additional words ten cents
each. ALL OTHER CLASSIFICATIONS
—Fifty words or less, one insertion
$3.00, additional words six cents each.
Three insertions $8.00, additional words
sixteen cents each.

REPLIES to advertisements with box
numbers should be addressed to the
| box number in care of Electric Refrig-
eration News, 550 Maccabees Building,
Detroit. Mich.

FRANCHISE OPEN

LARGE manufacturer with several years re-
Irigeration experience requires national
distribution of outstanding, patented, house-
hold refrigeration products. Favorable low
ind competitive prices for quality product
f.o.b. plant can be made to national dis-
tributor prepared to sell, finance and serv-

ice fair volume. Box 525.
MISCELLANEOUS

EXCLUSIVE
TIVES wanted

SALES REPRESENTA-
in Albany, Boston, Spring
field, Cleveland, Pittsburgh, and a few other
Kastern cities to sell a complete line of
commercial and household Refrigeration and

Oil Burner Parts and Supplies. Good op-
portunity for active firms or individuals
with knowledge of this trade. Box 526.

REX COLE PRESIDES AT
NEW YORK RELIEF RALLY

NEW YORK CITY—Rex Cole, Gen-
eral Electric distributor here, was mas-
ter of ceremonies in a recent rally and
flag-raising in Grammercy Park by
which residents and business firms in
the area signalized their support of the
Emergency Unemployment Relief cam-
paign being carried on by the city.

Father Hogan of the Roman Catholic
Archdiocese pronounced the invocation,
and Dr. Randolph Ray, pastor of “The
Little Church Around the Corner,” the
benediction.

Former Governor Alfred E
delivered the principal address.

Six hundred employes of the Cole or-
ganization contributed to the canvass
and were represented at the ceremony
by a delegation headed by E. Hamilton
Campbell, Rex Cole's promotion
manager and vice chairman of the gen-
eral canvass committee.

“We held this rally,” states Cole, “not

Smith

sales

as a boast of what we have done, but
as an invitation to other sections of
Manhattan to help the unemployment
relief campaign. Rex Cole, Inc., was
among the first business houses in the
city to attain a 100 per cent standing
in the relief fund.”

OLD WORKERS GET BONUS
FOR PROFITABLE SALESMEN

NEW YORK CITY A concern which
recently needed to add six salesmen to
its fleld force found the solution to
| where and how to get good salesmen to
| fill these positions by calling upon its
| regular sales force to recommend good
men for this purpose, according to the
| sales manager writing in a recent issue
|of Printers’ Ink
| A bonus of $50, at
was offered to
force who had recommended a
man whose first year’s operations
duced a profit to the company

The six salesmen were selected
imong the 17 recommended by
sales force It was felt by the
manager that the company could more
than make up the cost of the bonus if
its turnover, among the new men,
cut down by a single man

94 REFRIGERATORS ORDERED
FOR APARTMENT

as

the
each member

end of a year,
of the
sales-
pro

from

the

sales

wa

NEW YORK CITY-—-An order for 94
Westinghouse refrigerators was recently
obtained by Henry Medgley, district
manager, and D. Bosworth of the apar}

Allen-Ingraham, Ine

here

of

distributor

divi
tinghouse

house

We

lon

FINNED TUBING
INDIVIDUAL SQUARE FINS

With modern equip-
ment for quantity pro-
duction and 22 years’

experience in the manufacture of finned
tubing, we are ready to meet the various
requirements of the refrigeration indus-

fry for condensers or
other fabricated forms

of finned tubing .

Send for 100N folder — it gives

complete specifications.

THE BUSH MFG. CO.

HARTFORD. CONNECTI

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