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Full text of "Air Conditioning, Heating & Refrigeration News 1941-10-15: Vol 34 Iss 7"

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q's Important to 
Know In Time’ 

Member Associated Business 
papers, Inc.; Audit Aureau 
of Circula Ss. 

The Newspaper 
of the Industry 


ScmA Committees Start Work on 
Standards for Commercial Units 

Association To Maintain 7 
Washington Office To 
Contact OPM & OPA 

va.—Working under the direction of 
| J. Fairchild, chief of the division 
of trade standards, Bureau of Stand- 
ards, Department of Commerce, 
committees of the newly formed 
Standard Compressors Manufactur- 
ers Association got down to serious 
work on the task of ‘“codifying” 
their business here Thursday and 

Various groups of engineers dele- 
gated by the manufacturer members 
of SCMA made preliminary studies 
on nomenclature, scope, definitions, 
analyses of compressor parts, etc. 

One of the most important “stand- 
ards” which the SCMA has begun 
work on is a decision on maximum 
amperage and minimum capacity for 
each size of commercial compressor. 

Plans were also laid for an 
Industry Card, which will accompany 
all compressors manufactured by 
SCMA members, giving some “Do” 

(Concluded on Page 6, Column 5) 

Housing Ban Shrinks 
Appliance Market 

sweeping move further reducing the 
market for refrigeration and air 
conditioning equipment and major 
appliances, the Supply Priorities & 
Allocations Board last week pro- 
hibited the start of any more non- 
essential public or private construc- 
tion projects requiring “appreciable 
quantities of critical materials.’”’ The 
prohibition is to extend for the 
duration of the emergency. 

The SPAB decision, made in the 
form of a policy ruling, covers the 
entire range of building, including 
federal, state, and local government 
projects, factory and office-building 
space, residential construction, and 
construction for public utilities. 

The OPM Bureau of Research & 
Statistics has estimated that the 
decline in construction activity would 
amount to 25%, and would result in 
the displacement of about 600,000 

C. F. Palmer, Defense Housing Co- 
ordinator, declared commercial and 
private non-defense housing might 
80 forwaxed if the builder already 
holds the materials and does not 
require OPM priorities assistance. 
He made it clear, however, that a 
rather sharp reduction in the con- 

(Concluded on Page 20, Column 1) 

Southern Dealer Sales 
Continue Fast Pace 
In August & Sept. 

ALEX A NDRIA, Va.— Continuing 
their gains over 1940, refrigerator 
Sales in the territory of Virginia 
Public Service Co. totaled 829 units 
during September, against 816 in the 
‘ame month of last year, for a 
nine-month mark of 12,813 units, 
‘ccordine to dealer reports. 

Electric range sales reached 207 
units in September, against 161 last 
gh while water heaters nosed out 

© 1940 total for the month by one 
unit, with 58 sales compared to 57 

last year. Washer sales hit 610 
Wits, ironers 48. 

September refrigerator total in- 

Cluded goo household units and 27 
Commercial} units. 

wine are comparative nine- 
Oncluded on Page 20, Column 2) 

a ee 

ee Oe ee” ge et at eed, 

Refrigeration Jobs 
Surveyed By OPM 

WASHINGTON, D. C.—-Surveys of 
expected priority unemployment and 
of defense job and retraining possi- 
bilities have been completed for six 
cities in which the refrigerator pro- 
duction cut announced Sept. 30 will 
reduce the number of non-defense 
jobs, Sidney Hillman, associate direc- 
tor general of OPM, has announced. 

Surveys have been made of Muske- 
gon, Grand Rapids, and Greenville, 
Mich.; Dayton and Mansfield, Ohio; 
and Evansville, Ind. Federal-state 
employment service officials are mak- 
ing similar surveys in other cities 
which have sizeable refrigerator 

Refrigerator plants in these six 
cities, according to recent statistics, 
employ more than 10,000 of the 
estimated 45,000 workers in the 

Information obtained in the sur- 
veys will be analyzed as rapidly as 

In communities where the surveys 
show a threat of serious priority 
unemployment, the new OPM Divi- 
sion of Contract Distribution will 
seek to develop a remedial program 
to place defense contracts and sub- 

(Concluded on Page 20, Column 3) 

Stewart- Warner To Show 
1942 Models Today 

CHICAGO—Stewart-Warner’s 1942 
electric refrigerator line will be 
shown to distributors and dealers at 
a three-day meeting here beginning 
Oct. 15. 

Jud Sayre Named 
Bendix President 


SOUTH BEND, Ind.—Judson S. 
Sayre, vice president and director of 
sales for Bendix Home Appliances, 
Inc., was elected president ‘of the 
corporation at a meeting of the board 
of directors Oct. 10, following the 
resignation of D. O. Scott. Mr. Scott 
is being retained by the company as 
a consultant. Other officers of the 
corporation remain unchanged. 

Since 1936, even prior to actual 
manufacture of the Bendix home 
laundry, Mr. Sayre has been an 
active part in the management of 
the firm, as a vice president and a 
meniber of the board of directors. 
A year ago, he was also made a 
member of the firm’s executive board. 

Before coming to Bendix, Mr. 
Sayre held the post of assistant to 
the president of RCA Mfg. Co., 
Camden, N. J. Prior to this he was 
associated with Montgomery Ward 
in a management capacity; and held 
an executive post with Kelvinator. 

r me 4 “aN z 



OCT16 1941 , 


Read on Arrival’ 

Issued Every Wednesday 
at Detroit, Michigan 

Oct. 15, 1941 

Vol. 34, No. 7, Serial No. 656 
Established 1926. 

‘Essential Refrigeration Will Be 
Made,’ OPM Official Tells Rema 


New Excise Taxes 
Interpreted For 
Rema By Lawyer 

Va.—Probable interpretations of the 
new excise tax on_ refrigerators, 
refrigeration units, and refrigeration 
components were discussed by Attor- 
ney Hammond E. Chaffetz, resident 
partner, Washington, D. C. law 
offices of Kirkland, Fleming, Green, 
Martin & Ellis, before Rema mem- 
bers here last weeks 

Declared Mr. Chaffetz in discussing 
the probable interpretations: 

“The scope of the new provisions 
is briefly summarized in the report 
of the Senate Committee which con- 
sidered the bill. The following is 
quoted from the report to the Senate 
of the Senate Committee on Finance: 

“Section 3405 of the Internal 
Revenue Code imposes a tax on sales 
by the manufacturer of household- 
type mechanical refrigerators and 
certain principal components of such 
articles at the rate of 544% of the 
sales price. Section 546 amends sec- 
tion 3405 of the code to increase the 
tax rate to 10% and to make the 
tax applicable to the principal com- 

(Continued on Page 14, Column 1) 

New Zealand Jobber 
Joins NRSJA 

CHICAGO — Refrigeration Sup- 
plies, Ltd., with headquarters at 
Wellington, New Zealand, and 
branches at Auckland, Christchurch, 
and Dunedin, has become a member 
of National Refrigeration Supply 
Jobbers Association. 

More Appointments To TECORD 

The following merchandisers have expressed 
efforts to 
Temporary Educational Committee of Refrigera- 
effort to awaken 

willingness to lend their 

tion Distributors in_ its 

Distributor-Dealer Section 


The Bimel Co., Cincinnati, Ohio 


Danforth Co., Pittsburgh, Pa. 


L. W. Driscoll, Inc., Charlotte, N. C. 
F. J. EARLE aes 

Delta Hardware Co., Escanaba, Mich. 

Brown & Borhek Co., Bethlehem, Pa. 

Tri-State Electric Co., 

Sioux Falls, S. D. 


Erskine-Healy, Inc., Rochester, N. Y. 

Westinghouse Electric Supply Co., 
Cleveland, Ohio 


Electric Appliances, Inc., 
Indianapolis, Ind. 


Langdon & Hughes Electric Co., 
Utica, N. Y. 


Orkil Electric Co., Hartford, Conn. 

Landis Electric Co., Lancaster, Pa. 
Cc. &. LYTLE 

Southern Minnesota Supply Co. 
Mankato, Minn. 

Stewart-Warner Distributors Co., 
Chicago, Ill. 


H. M. Tower Corp., 
New Haven, Conn. 

the refrigeration. 

Charleston Electrical Supply Co. 
Charleston, W. Va. 

Oo. G. H. RASCH 
Interstate Electric Co., 
New Orleans, La. 


Service Appliance Co., Inc., 
Bristlo, Va. 


Cc. T. Patterson Co., Inc., 
New Orleans, La. 


Appliance Engineering Corp., 
Boston, Mass. 


Air Conditioning Co., Houston, Tex. 

Utica Oil Heating Corp., Utica, N. Y. 

Jobber-Service Man Section 

M. Blazer & Son, 

H. W. Blythe Co., Chicago, III. 

Williams & Co., Cincinnati, 

Aetna Supply Co., New York City 

Machine Tool & Supply Co., 
Tulsa, Okla. 

Akron, Ohio 

Engineering Specialty Co., Gary, Ind. 

Passaic, N. J. 


America as to the necessity and essentiality of 
They will work individually and 
collectively with members already announced 
in this nation-wide campaign. 


Authorized Refrigeration Parts Co., 
St. Louis, Mo. 


Law & Co., Elmira, N. Y. 


Leinart Engineering Co., 

Knoxville, Tenn. 


The Electromotive Corp., Dallas, Tex. 

McCombs Refrigeration Supply Co., 
Denver, Colo. 


Mideke Supply Co., 

Oklahoma City, Okla. 


Macklanburg Brass & Copper Prod- 
ucts, Inc., Oklahoma City, Okla. 
W. M. ORR 

William M. Orr Co., Pittsburgh, Pa. 
Standard Supply, Inc., 

Worcester, Mass. 


Gulf Supply Co., Dallas, Tex. 

Refrigerative Supply, 
Seattle, Wash. 


A. R. Tiller, Inc.,- Richmond, Va. 

Vincent Brass & Copper Co., 
Minneapolis, Minn. 

Wickham Supply Co., Lincoln, Neb. 

K & M Supply Co., Tulsa, Okla. 



Further Cuts Held iLikely; 
Sales of Space at Show 
Set Record, Rema Told 

By Phil B. Redeker 

Va.— The Refrigeration Equipment 
Manufacturers Association (Rema) 
met here Monday through Wednesday 
of last week and 

(1) Heard Henry A. Dinegar, 
chairman of the OPM refrigeration 
section, declare that “The essential 
refrigeration equipment will be 

(2) At the same time heard Mr. 
Dinegar and another OPM official 
warn that with a continued shorten- 
ing of strategic metals (copper in 
particular) and the plans for a 
trebling of the defense effort next 
year, further curtailment of civilian 
production beyond present announced 
plans is likely. 

(3) Got favorable indications from 
the OPM men that a more workable 
repairs parts order than Preference 
Rating Order No. P-22 would be 
available for the industry in the near 

(4) Listened to a report showing 
that more space had been sold for the 
All-Industry Refrigeration & Air 
Conditioning Exhibtion, Jan. 12 to 
15, than had ever been sold by the 
present date for current shows; and 
heard details given for a drive to 
promote attendance at the Show. 

(Continued on Page 2, Column 1) 

Watch Credit Curbs, 
C.LT. Head Cautions 

BOSTON—The Federal Reserve 
Board’s regulations of instalment 
credit are “sound and constructive” 
as they now stand, but further re- 
strictions will only serve to penalize 
the middle and lower income groups 
of the population, Arthur O. Dietz, 
president of Commercial Investment 
Trust Corp., told the _ thirteenth 
Boston Conference on Distribution 
here last week. 

“We have been doing business 
under Regulation W for more than 
a month,” Mr. Dietz said. ‘We have 
found that, in its present form, it 
is in accord with sound, constructive 
business principles; and it is being 
administered intelligently. The more 
conservative sales finance companies 
have long decried any tendency to 
make down payments too small and 
to lengthen the maturity dates of 
instalment paper unduly. The observ- 
ance of Regulation W will prevent 
such unsound practices, and should 
have an educational value that will 
outlive the life of the regulation. . 

“However, just because Regulation 
W, in its present form, has proved 
workable and even helpful, an un- 
qualified benediction cannot be given 

(Concluded on Page 20, Column 1) 

3 Interim’ Refrigerators 

Introduced By G-E 

BRIDGEPORT, Conn. — Three 
“interim” _ refrigerators, for mer- 
chandising between now and the time 
1942 models are introduced, have 
been made available to the General 
Electric field organization. 

First model, a _ 6-foot unit, is 
priced in the $145 range; the second, 
a 7-foot job, is in the $190 class; and 
a 7-foot all-porcelain model is priced 
around $215. All standard features 
are incorporated in the new models, 
except that a porcelain evaporator 
has replaced the stainless steel unit 
used before that material was placed 
under defense priority. 

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8 eatin Ln lee 

Rema’s Efforts To Obtain Rating 

For Industry Outlined By Vallee; 
Show Attendance Drive Planned 

(Continued from Page 1, Column 5) 

(5) Voted to hold the spring meet- 
ing of the association at the Seaview 
Golf Club, Absecon, N. J., May 4, 
5, and 6 of next year. 

(6) Heard a proposal for an 
industry-wide publicity campaign to 
“sell” refrigeration to the public. 

The complete report of the talk 
by Mr. Dinegar of the OPM is pub- 
lished on page 8 of this issue. A 
report of the talk by Dr. E. E. 
Pratt, Division of Priorities, OPM, 
Washington, will be published prob- 
ably next week. 

C. H. Benson of Imperial Brass 
Mfg. Co., chairman of the All- 
Industry Exhibition Committee, in 
reporting a larger sale of exhibition 
space at this date than ever before, 
urged that members, in view of the 
unusual times, put forth a maximum 
effort to encourage both exhibition 
at the show by those already not 
signed up, and attendance at the 
show by the trade in general. 


“In ‘42 You Have a Job to Do” 
and “Today More Than Ever Before 
There Is a Job to Do,” will be the 
principal rallying cries to be used in 
poster, sticker, and trade publication 
advertising for the Exhibition. 

In employing this theme for their 
trade publication advertising  in- 
tended to encourage attendance at 
the Show, the members can do an 
institutional advertising job for them- 
selves. Mr. Benson advocated use of 
increased space and special copy in 
the principal industry trade publi- 
cation in issues before the Show date. 

While the Show Committee itself 
will use special advertising in leading 
industry publications to promote the 
attendance at the Exhibition, Presi- 
dent E. A. Vallee of Rema also asked 
cooperation from manufacturers who 
advertise in other publications in the 
dairy, meat industry, etc., to devote 
part of such advertising late in the 
year to telling something about the 
Exhibition, and got assurances from 

several of the members that this 
would be done. 

Mr. Benson gave details of plans 
for the use of posters, direct-mail 
pieces, and stickers in promoting the 
Show, which plans will get underway 
this month. 

F. J. Hood of the Ansul Chemical 
Co., chairman of the “Antequarium 
committee” for the Show, explained 
the nature of this project and asked 
cooperation of all members and the 
whole industry. 

The “Antequarium,” he explained, 
will be an exhibit on the mezzanine 
floor of the Stevens hotel exhibition 
space which will comprise a showing 
of industry “relics” or early or first 
models of various types of refrigerat- 
ing units or component parts. Com- 
panies in the industry are invited to 
propose such items of this nature 
as they may have to the committee 
consisting of Mr. Hood, George F. 
Taubeneck of AIR CONDITIONNIG & 
McDermott of Refrigeration Service 
Engineers Society. 


If accepted, the Committee will 
provide for transportation of the 
items to and from the show, and will 
also cover them with insurance dur- 
ing the period they are loaned out. 

President Vallee also suggested 
that manufacturers in their indi- 
vidual exhibits place emphasis on 
what they are doing for National 
Defense not only in the way of re- 
frigeration products, but also by 
showing other defense products which 
they are producing. 

A number of committee reports 
were submitted, the most important 
being that of the Manufacturers- 
Jobbers Relations Committee. The re- 
quest of the jobbers for a longer 
margin because of existing conditions 
was taken under advisement. 

In the report of the president 
made by Mr. Vallee, he reviewed in 
some detail the work done by the 
committee whose job it was to con- 
tact Washington officials: 


“The small group of officers and 
committeemen in Rema on whom the 
responsibility rests this year of rep- 
resenting our branch of the industry 
has spent easily a quarter of its 
time during this period on associa- 
tion work,” he said. 

“New laws and new records are 
being written daily, or rather changed 
hourly, and up to now those rules 
which applied yesterday may or may 
not apply tomorrow. Of one thing 
we are certain. When Rema and 
other associations started their work 
in Washington, refrigeration was not 
a very serious problem to the gov- 
ernment. I am sure they felt that 
ice could take the place of mechanical 
refrigeration if there were not 
enough material to go around. You 
all know the now famous story of the 
22,000 ice boxes which had to be 
converted to mechanical refrigera- 
tion because ice was not available, 
or if so, in warmer climates had to 
be manufactured by mechanical 


“We started to present our story 
in Washington around the idea that 
we of the Rema are here and this is 
what our people are doing. We are 
willing to manufacture bullets or re- 
frigeration parts and supplies, but 
before you ask us to manufacture 
bullets, we want to be sure you 
understand the importance of refrig- 
eration to defense. 

“If the conservation of food is 
necessary, it is just as essential to 
preserve food for civilian life in order 
to be sure to save as much as pos- 
sible for the Army and the Navy and 
direct defense workers. Mechanical 
refrigeration is so widely used to 
transport, preserve, store, and con- 
serve food, that it is almost impos- 
sible today to use the word ‘food’ 
without thinking of ‘REFRIGERA- 


“With this idea in mind, our board 
of directors met in Cincinnati on 
May 27 to outline our program of 
work for the year, appoint com- 
mittees, and so forth. At that meet- 
ing, George Taubeneck of REFRIG- 
ERATION NEWS had lunch with us 
and in an informal report on con- 
tacts he had made in Washington 
earlier that week, told us it then 
looked to him like household refrig- 

eration was headed toward very 
drastic curtailment, and that com- 
mercial refrigeration for 1942 would 
probably be cut to half of 1941’s 
production. This was pretty much 
common talk at that time. 

“Some of us left that meeting con- 
cerned over what we might be facing 
—but all of us concluded we had to 
go to work in Washington. 

“Very early in June we found out 
that the American Society of Refrig- 
erating Engineers had a committee 
working with the government on re- 
frigeration man-power and engineer- 
ing talent for defense work, and 
that the Refrigerating Machinery 
Manufacturers had a committee in 
contact with OPM working on 
priority and procurement problems 
only. This committee had compiled 
figures on quantities of metals used 
on direct defense orders but none on 
non-defense phases of refrigeration. 


“Believing more could be done 
right in Washington, we held the 
next meeting of our executive com- 
mittee there on June 16 and 17. 
Mr. Schellenberg and Mr. LeBaron 
of our statistics committee and Mr. 
Taubeneck were invited to meet with 

“We called on many people, includ- 
ing Col. Longino of the Quarter- 
masters Department and I proposed 
that an all-industry catalog be made 
up for him. He welcomed the idea 
and when we explained to Fred 
Ophuls, who is a civilian engineer 
in the Quartermasters Department, 
what we were doing—he also re- 
quested a copy. On our return all 
of our members were asked to send 
to our association office three sets of 
catalogs and they were beautifully 
bound in leather covers, each set 
consisting of three volumes. On our 
next trip to Washington they were 
delivered to Col. Longino, Capt. 
Dunn, and Mr. Ophuls. Each man 
welcomed his copy. Since then we 
have been requested to make up sev- 
eral more sets. 


“On this trip to Washington we 
agreed that whatever we did our ap- 
proach to the government should be 
from a strictly unselfish angle—to be 
as helpful as we could to these 
extremely busy men in Washington, 
who have been given the jobs of 
telling us what to do. 

“It was also agreed that contacts 
with the government should be ap- 







proached from an All-Industry ang] 
—meaning that each of the organized 
branches of the industry shoujg be 
contacted for the purpose of Settin: 
up. an All-Industry Committee n 
formulate, underwrite, and direct th 
program adopted. ¥ 

“We concluded too that :n- 
figures would be needed—buit the 
data to be gathered should pe Col 
lected by an impartial agency not 
directly connected with the indust 
and only then upon the reques: ry 
suitable government agency. a 

“Each of us decided on - 
calls we were to make. ; 
them—Mr. Shellenberg calle: upo 
Dr. J. A. Crabtree of the Federal 
Security Agency—and was able to 
interest him enough in the need fo 
refrigeration to prompt Dr. Crabtree 
to request officially that the refrig. 
eration industry collect and suet 
his department with full data regard. 
ing it. Mr. LeBaron and Mr 
Schellenberg then made a trip t, 
New York to contact the Nw ational] 
Industrial and Manufacturers Board 
with reference to having them make 
a survey and collect the needed jp. 

A mong 


“The executive committee then 
adjourned, to meet again in Chicago 
on July 2, at which time it was 
agreed to undertake and arrange 2 
conference of representatives of the 
four other organized branches of the 
mechanical refrigeration industry 
along with a representative of Rema 
to explore the possibilities for 
united action by the entire industry 
on those phases of our common 
problems which might lead to joint 
industry action. 

“Special trips were made by mem- 
bers of the board of directors to call 
on the presidents of other associa- 
tions concerned, and except for one 
group, the response was favorable. 
So with assurance that a representa- 
tive from the Air Conditioning & 
Refrigerating Machinery Association. 
the Commercial Refrigeration Manu- 
facturers Association, and the Na- 
tional Frozen Food Locker Associa- 
tion would meet with us, we arranged 
a conference in Chicago on July 16. 

“Due in part to an OPACS meet- 
ing called on short notice for the 
same day, the attendance at our con- 
ference was disappointing. The Com- 
mercial Refrigeration Manufacturers 
sent their secretary as an observer, 
and the National Frozen Food Locker 
Association president came in person. 
From the views expressed, we felt it 
was quite evident there wasn’t much 
interest on the part of the other 
branches in trying to work out a 
common industry program. 


“Following that conference, we 
then formulated a_ rather simple 
statistical questionnaire to go to 
manufacturers of parts and supplies 
who were members of Rema or 
eligible for membership, in order to 
provide some authentic information 
for Dr. Crabtree. The response to 
that questionnaire was anything but 

“On Aug. 19, Mr. Wyllie and Mr. 
LeBaron made another trip to Wash- 
ington with me, at which time we 
met Mr. Shearman, who was then 
a new man in charge of the Air 
Conditioning & Refrigeration Section 
of OPM, and Mr. Dinegar of the 
Division of Civilian Supply, then 
OPACS, now under OPM. Mr. 
Dinegar told us he probably would 
call a panel committee of the in- 
dustry for a discussion of the impor- 
tance of refrigeration, and out of 
that might come an A-10 for repall 
and maintenance of existing equip 
ment and a B-1 for new equipment 
for the industry. 


“Instead of that, however, on Aug: 
29 Mr. Shearman of OP)i issued in- 
vitations to about 69 rep: esentatives 
from the commercial re‘rigeration 
and air conditioning industry to meet 
in Washington on Sept. Fifteen 
of those invited were me:nbers o 
Rema. This meeting was <alled for 
9 o’clock in the morning °"d lasted 
all day and far into the night “ 
assume that all of you are a 
familiar with the general set-uP ° 
the Industrial Advisory “Committe 
and its eight sub-committ°es; — 
of which have already hac meetiné* 
and are functioning and tw» of them 

have put out lengthy que tion 
on which Rema has_ hardiled the 
detail work for our branch of 
“ I am sure. 
You are also aware, aa oPM 

that the former OPACS | 
set-up was revamped ‘ 
(Concluded on Page 3, Column 

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Pyblic Must Be Told 
About Refrigeration, 
Vallee Points Out 

concluded from Page 2, Column 5) 
september at which time the former 
gpACS Allocations Division was 
transferred and made a division of 
the Supply Priorities and Allocations 
poard regulating priorities and 
allotments for civilian use, and 
neaded by H. A. Dinegar. Inasmuch 
as most of our material and priority 
roblems will be centered around 
civilian requirements—it is a logical 
sep for Mr. Dinegar to assume the 
Chairmanship of the Refrigeration 
industrial Advisory Committee, which 
he did last week; and you will be 
given more details regarding this 
during our meeting. 

“In all of our work in Washington 
we constantly stressed the idea of 
an industry committee—and I sin- 
cerely believe that our contacts with 
pth OPM and OPACS were not 
only helpful in selling the idea of 
refrigeration—but also our requests 
for an industry committee and con- 
stant work were important in speed- 
ing up the call for the Sept. 4 
Industrial Advisory Committee Meet- 


“What comes next nobody knows. 
Mr. Shearman made the remark 
during the Sept. 4 meeting that if 
Sub-Committee No. 4 on Ratings, 
Priorities and Allocations did a good 
job, he felt the industry might have 
an A-10 and a B-1 rating. 

“One of the purposes of our 
Aug. 19 meeting in Washington was 
to protest the possibility of 
pyramiding in the 10% excise tax. 
I requested and was granted an 
opportunity to appear before the 
Senate finance committee. So on 
Aug 18 Mr. Wyllie and Mr. LeBaron 
very kindly agreed to meet with me 
in Washington and we spent a day 
preparing our presentation before 
this committee. 

‘I would now like to spend a few 
moments talking about a _ subject 
very close to my heart. Most of us 
in this business have done a mar- 
velous job of designing our equip- 
ment, so it is placed in a back 
room, in the basement, or in some 
other place where no one sees it but 
the servicemen and the owner. 


“When Mrs. Public goes to the 
store, butcher shop, or delicatessen 
to buy her supplies, she comes in 
contact with a beautiful showcase 
that is always kept at exactly the 
tight temperature to preserve her 
food in excellent condition. Why— 
she doesn’t know, and we haven't 
helped her to find out. When her 
children go to the drugstore to spend 
their nickel—an ice cream cone is 
dug from beneath the counter. Why 
it is always cold and delicious— 
they don’t know. Again—because we 
have helped the entire field to hide 
our products from the public eye. 
Whether all this is done by ice— 
machinery—or magic is a mystery 
which the public doesn’t even want 
to think about. 

‘I am just as sure as I am 
Standing here—that if we had done 
48 good a publicity job for the public 
48 We have done in our own engineer- 
'"8—government officials would be 
thoroughly aware of our products— 
the necessity for them and the extent 
‘0 which they are tied to food and 
the transportation and preservation 
of food. 

Already there is a strenuous effort 
— made by the Department of 
fog cutture for more milk, more 
an ere of everything for Eng- 
lf th Russia, and the United States. 
— high standards of health and 
Pn we have built up in this 
ear as nowhere else in the world 
ER 0 be maintained—then REFRIG- 



I Would like to see every member 
3100 =< contribute anywhere from 
enga © $1,000 apiece for a fund to 
: se the best publicity agent in 
; ae to tell the public what 
doin tran job refrigeration is 
ig 4 or them, and how essential it 
Ae their health and morale, and 
Could happen to the cost of 

on § were it not available. This 
done through newspaper 


eri, radio time, and other 
‘ S at their disposal which won’t 
ost a penny, 

ae ee ee ~ | ae be ae 

‘“Many industries are doing the 
same thing now. Probably the 
laundry industry has done one of the 
outstanding jobs. I have just heard 
that the candy people are confronted 
with a serious problem which may 
curtail their production enormously 
—and they are working on a well- 
planned publicity campaign for their 
industry to maintain their position 
in the public eye. 

“IT hope none of us will be so short- 
sighted as to discontinue our adver- 
tising and selling efforts. For while 
we are apparently in a day of plenty, 
we must prepare for the readjust- 
ment period when the present emer- 
gency will be over by keeping our 
name and identity before the public, 
keeping our products well engineered 
and in step: with progress; so we 
will not slip out of the picture as 
many companies did in the readjust- 
ment period after World War I be- 

cause they stopped advertising and 

“New emphasis should be behind 
national advertising to point out 
services provided for the public. If 
we can arouse them to the wide- 
spread present day use of and nec- 
essity for refrigeration—the rest will 
be easy.” 

Other formal talks given at the 
meeting were as follows: 

“Designing for Alternative Mate- 
rial,” by Thos. A. Bissell, Society of 
Automotive Engineers, New York 

“Something Definite on Catalog 
Standards,” by L. F. Blough, presi- 
dent, White-Rodgers Electric Co., 
St. Louis. 

“Government Defense Work—How 
to Get It,” by G. E. Graff, sales 
manager, Ranco, Inc., Columbus. 

“The New Excise Tax on Mechani- 

cal Refrigeration,’ by Hammond E. 
Chaffetz, attormey, Kirkland, Flem- 
ing, Green, Martin & Ellis, Washing- 
ton, D. ©. 

The talk by Mr. Chaffetz appears 
elsewhere in this issue; others will 
be published in subsequent issues of 
the NEWS. 

York To Redeem Debentures 
2 Years In Advance 

YORK, Pa.—yYork Ice Machinery 
Corp. has announced that it will 
redeem on Dec. 1, 1941 all its out- 
standing 6% debentures which other- 
wise would mature according to their 
present terms in December, 1943. 

The issue was originally in the 
amount of $2,500,000, but has been 
reduced by sinking fund and other 
payments to approximately $600,000. 

-392, or $1.42 a share. 


| Mueller 9-Month Net 
Tops a Million 

PORT HURON, Mich.—Net profit 
of $1,134,217, after reserving $1,819,- 
487 for Federal income taxes, is re- 
ported by Mueller Brass Co. here for 
the nine months ending Aug. 31. 
This is equal to $4.27 a share, com- 
pared to $552,822, or $2.08 a share, 
reported for the same period last 

In the quarter ending Aug. 31, the 
company had a net income of 
$460,597, equal to $1.73 each on 
265,517 shares of $1 par common 
stock, after provision for an income 
tax reserve of $735,192. In the 
previous quarter Mueller netted $376,- 
August quar- 
ter last year netted $179,279. 



* things are rolling smoothly. 

One of a Series of Mosman About Peerless Activities Today 

from available” materials. 


A million robust men have been added to Uncle Sam's uniformed family 
in the past year, and the building of equipment to safeguard the foods they eat _h:s 
* had first call at Peerless. 


Factory: Marion, Indiana 

Sales Offices: Chicago, New York, Los Angeles, Dallas 

To hurry this big job of building for the government as well as for you, we 
* expanded all Peerless production early this year, moved our four factories located in 
New York, Chicago, Dallas and Los Angeles into our new 19-building p:oduction 
factory at}Marion, Indiana. In moving here, we brought with us the biggest backlog of 
* orders in 10 years, the task of equipping 200,000 feet of floor space for production, and the 
responsibility of designing new, equally efficient Peerless products which could be built 

Getting this’job in hand has taken time. To those of you who have waited so 
patiently: for deliveries, we send our thanks and are happy to tell you that now 
Once again we are ready to handle additional 
business with the definite assurance of prompt deliveries on practically all 
Peerless products. Your inquiries and orders are cordially invited. 


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INDIANAPOLIS—A_ 15-year-old 
General Electric refrigerator, placed 
just outside the main building of the 
Mount Jackson Tire & Battery Shop, 
calls daily attention of over 30,000 
motorists to one of Indiana’s most 
unusual electrical appliance dealer- 

Although the Mount Jackson or- 
ganization is best known as a tire 
dealership and drive-in super service 
station, it also’ sells one of 
Indianapolis’ largest unit volumes in 
refrigerators, ranges, and washing 


Ralph Alexander, manager and 
owner of the company, now finds that 
his dollar volume in major appliances 
is exceeding that of the tire busi- 
ness. Moreover, his garage and 
showroom is becoming better known 
for the complete line of electrical 
appliances in stock, than for tires, 
greasing, repairs, and other services 
for which it was primarily built. 

Most unusual fact about the com- 
pany is that every one of the large 
number of appliances sold yearly is 
on a “drive-in” basis. More than 
95% of the firm’s refrigerator sales 
are made to customers who come in 
the shop for some form of automo- 
bile service. : 

For example, when a _ motorist 
limps in on a flat tire, and must 

“Sideline’ of Appliances Becomes Top 
Profit Producer For Service Station 

main garage—where a _ complete 
display of new and used refrigera- 
tors is on view. Alexander handles 
both the G-E and the Gibson lines, 
and a full range of reconditioned 
refrigerators besides. 

Over half of the building has been 
turned over primarily to refrigerator 
disp!ay and demonstration. While 
the tire service department is always 
busy, there is usually one man free 
enough te act as an appliance sales- 


“Most men waiting for their tires 
to be repaired are willing to have 
their attention diverted by looking 
at an electric refrigerator,” Mr. 
Alexander pointed out, “and merely 
because of that fact, we get an 
interest on the part of our prospects 
which can later on be turned into 
a sale. Simply because such pros- 
pects have time on their hands, they 
learn a great many details about 
each refrigerator which otherwise 
might never come to their attention.” 

In several cases, tire service cus- 
tomers have purchased a refrigerator 
while in the garage—and there are 
scores of instances in which they 
have returned the next day “with the 
missus” to close the deal for a unit 
shown the day before. Mr. Alexan- 
der has no outside salesmen, and 
says he has never needed any— 

Keep ’Em Happy 
With a Bonus 

Dealer Hasn’t Lost 
Any Salesmen 

LOS ANGELES—An annual bonus 
paid salesmen on their personal 
production has enabled a leading 
Los Angeles appliance dealer—Price 
Bros.—to completely avoid any flight 
of personnel to attractive defense- 
industry jobs. 

The first annual bonus is paid a 
man a year from the date he starts 
to work. Thereafter, the bonus is 
paid each Christmas—a time when 
the average man likes to have some 
extra money. 

Unlike many other organizations, 
this one doesn’t require that a man 
produce any specified volume _ to 
qualify for the bonus. His individual 
payment is based on his own earnings 
for the past year. 

“We feel that if we’ve permitted 
a man to stay with the organization 
for a year he’s entitled to a bonus,” 
a company executive explains. ‘We 
wouldn’t keep any man for an entire 
year unless he was producing what 
we consider a satisfactory volume. 
And if he’s the right type of man 
he wouldn’t stay with us a year 
unless his sales were showing him a 
substantial income. 

“We’re very much sold on the 
bonus idea. It helps hold down 
turnover on the sales staff at all 

spend a half an hour waiting for it because the “drive-in” business pro- times—and it’s a life-saver in a 
to be repaired, garage men lose no vides a steady stream of worth- keenly competitive labor market, 
time in directing him inside the while customers. such as we have today.” 


Delivery can be 
made on regular © 
10-Day Schedules 

@ The scarcity of raw materials has made it difficult to 
obtain delivery on certain types of low temperature insula- 
tion. However, Dry-Zero Corporation is pleased to announce 
that by building up exceptionally large stocks of raw mate- 
rials and developing new sources of supply, it has averted a 
shortage of Dry-Zero Insulation. Deliveries of Dry-Zero 
Bound-Batt can be made on the regular ten-day schedule. 

Dry-Zero Insulation has been established under test as 
the most efficient commercial insulant known (“k” factor 
0.24). Properly installed, it retains its heat-stopping 
efficiency far beyond the life of the refrigerator. It is by 
nature water repellent (non-hygroscopic) and is remark- 
ably free from settling, rotting, 
disintegration, and odor ab- 

Dry-Zero Bound-Batt is avail- 
able in rolls that can be readily 
cut on the job, orin rectangular 
shapes of any size. It is stiff 
enough to handle easily, yet 
flexible enough to fit irregular 
contours an ideal combina- 
tion for high speed production. 
Dry-Zero Corporation, 222 N. 
Bank Drive, Chicago, or 60 

CUT TO SIZE—Dry-Zero E. 42nd St., New York. 

Bound-Batt can be furnished in 

recenautaceapsoor™ Write for List of Prices 




DRY ZERO Insulation 

The Most EFFICIENT Commercial Insulant Known 


Cash Sales and a Wallpaper Line Build 
Floor Traffic and Many Repeat Sales 

MONETT, Mo. — Attracting store 
traffic with a line of wallpaper and 
emphasizing cash sales have resulted 
in a quicker turnover and faster 
repeat sales for the Mardick Appli- 
ance Co. here, according to Floyd 
Bartley, manager of the store. 

The wallpaper line, which cost 
little to install and crowded nothing 
else out, not only attracted store 
traffic but swelled sales volume and 
dollar profit. Mr. Bartley’s $300 
inventory turned three times the first 
year. The customers, after looking 
at the wallpaper, very willingly 
looked at everything else in the store, 
Mr. Bartley discovered. 


The wallpaper display consists 
simply of a 10 by 12-foot beaver- 
board set against the wall. Display 
rolls were thumb-tacked in vertical 
columns on the board, so that the 
paper dropped down about 14 inches. 

According to Mr. Bartley, store 
traffic doubled during the peak home 
decoration seasons, and has held up 
well the whole year. He is convinced 
that in the present time of uncertain 

deliveries of appliances, the way. 
paper section will be the largest 
single factor in keeping the firm’s 
customers coming regularly to the 

When it is payday at the Monett 
railroad offices or when crops are 
marketed, a large number of Persons 
are “ripe’’ for cash sales. 


Having been educated that buying 
on credit is expensive, Monett'; 
citizenry consider any cash dea] a 
bargain, according to Mr. Bartley 
They will let other bills go for the 
moment to turn their pay check into 
a sale, he says. 

Mardick’s has the edge in the Cash 
sales market, Mr. Bartley declares 
because the company was the first ‘. 
specialize in it. Cash sales “elimj. 
nate our need for door-knocking anq 
have overcome our shortage of sales. 
men,” Mr. Bartley stated. “We are 
finding the cash policy particularly 
beneficial in newly electrified areas 
and defense sections, where the pay 
checks are larger than they have 
been in the past.” 

Terms Stressed In Advertising as 

Coast Prospects Become Hesitant 

SAN FRANCISCO—In spite of 
newspaper stories explaining term 
arrangements possible under the 
recent Presidential order regarding 
time payments on appliances, West 
Coast appliance dealers have found 
it necessary to remind the public 

that reasonable terms are still 
obtainable if they desire to buy 

Faced with the alternative of los- 
ing customers, these dealers have 
tackled the problem of impressing 
terms on the public in several ways. 

Stricklin’s, which is located on a 
heavy traffic street in Long Beach, 
Calif., featured terms in all window 

On large strips of white paper, 
blue figures 2 or more feet high 
and several inches thick were painted. 
These figures gave the monthly terms 
on the particular appliance. The 
paper was pasted to the front of the 
appliance on display. For example, 
the entire door of a refrigerator was 
covered with such a sign, reading 
“$4.95 per month.” 

It is reported that after this was 
done none of the customers who 
entered the store were doubtful about 
whether or not they could obtain 
terms, and thus were less hesitant 

about entering to look at appliances. 

Lachman Bros., San _ Francisco, 
took a full page advertisement to 
announce “Three Ways to buy 
appliances.” These were: cash, lay- 
away plan (under which buyer could 
build up the “down’”), and budget- 
plan. The store also had _ these 
advertisements struck off on slick 
paper which they used in window 
displays and at strategic points 
throughout the store. 

The Emporium featured “Person- 
alized Credit” in small advertise- 
ments and listed the various ways 
terms could be arranged. 

One of Hale Bros. appliance stores 
here placed an appliance in a window 
on which was pasted a sign reading: 

“Watch this window for daily 
specials”. This attracted attention, 
which was then transferred to 
another sign reading ‘Terms, if 

desired’’—also in large letters. The 
slogan “It Pays To Buy At Hale's” 
was worked into the display. 

All the above are fairly simple 
methods, yet the dealers report that 
they found this approach necessary 
to build up confidence in customers 
that the market had not been “pulled 
out from under them.” 

‘Good Humor’ Piles Up 
Sales While Cutting 
Down on Trade-Ins 

PORTLAND, Ore.—“Good humor’”’ 
is more than just an ice cream stick 
to Allan H. Lee of Beaver Appliance 
Co. here. It’s the sales philosophy 
that resulted in a record of $100,000 
worth of appliance sales, mostly 
refrigerators, in a year’s time, and 
practically eliminated the chief bug- 
bear of many appliance dealers— 
unprofitable trade-ins. 

Unlike the back rooms of many 
dealerships, that of Beaver Appliance 
is not filled with traded-in appliances. 
Two or three is considered a crowd. 

“How do we avoid getting too 
many trade-ins? It’s this way,” 
explained Mr. Lee. “A woman had 
an old ice box to trade in on the 
purchase of a new refrigerator. 

“‘How much trade-in allowance do 
I get?’ she asked. 

“‘*Would $50 be too little?’ the 
salesman countered. 

“She smiled and it was seen that 
she was in good humor, so the sales- 
man suggested that perhaps her 
club knew a poor family who would 
like an old ice box.” 

If a used ice box or refrigerator is 
worth something, the customer is 
given a real appraisal and _ the 
amount is granted the customer on 
the purchase price of a new one. 
Such boxes that are taken in are 
thoroughly serviced and reconditioned 
so that the buyer is assured of 
getting a product in good condition. 
In a year’s time the store received 
only one complaint, which was 
promptly adjusted to the customer’s 

The good humor technique helped 
the firm clinch a lot of sales while 
it was remodeling the interior of the 
store, a job involving a certain 
amount of brick work. Instead of 
apologizing to customers who came 
in while the store was “torn up,” 
salesmen grinned and told customers. 
“Glad you came in now to buy that 
refrigerator. Buying now will help 
put a brick in the building.” 

Scores of customers liked thal 
approach, and when remodeling was 
completed many buyers came in to 
ask, ‘“Where’s my brick? I want to 
see it.” One customer brought three 
others and told them, “There’s My 

Good humor is applied to the sales 
force as well as to customers. The 
salesmen working out of this store 
never have any arguments 4s to 
deals made, because Mr. Lee knows 
that a selling force that wrangles 
cannot sell well. If a salesma! 
starts a deal and has rough goimé 
with the prospect all the men work 
together to close the deal. The ma” 
who started it gets the credit. Such 
teamwork makes for selling 23 T 
frigerators in one day—and the! 
weren't price-leaders. 

1,250 Dimes Paid To 
Dealer For Range 

DILLON, 8S. C.—Remember - 
old savings bank slogan about “a 
growing into dollars? Appare” : 
some people recognize the wiston 
of that little truism and act ~ 
it, for recently a Negro customer . 
Electric Appliance Co., — 
Hall’s General Electric dealers : 
here, bought a $125 electric rang’ 
and paid the full cash price ™ 

and tw 


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New York City Adds 
627 Cooling Jobs 
In 8 Months 

NEW YORK CITY—Six hundred 
and twenty-seven installations of air 
conditioning equipment were con- 
tracted for in the New York metro- 

jitan area during the first eight 
months of this year, according to 
reports from dealers to Consolidated 
Edison system companies. 

Included in the installations for 
the eight months were 714 room and 
store cooling units, of which 419 were 
of 1% hp. capacity or less and 295 
of 2 hp. size or larger. Total ca- 
pacity of all installations during the 

riod was 7,935.98 hp., of which 
self-contained systems amounted to 
1,978.27 hp. 

Private offices topped commercial 
applications with 176, with retail 
stores adding another 101, restau- 
rants 66, and showrooms 58. Resi- 
dential installations numbered 113, 
and employed 137 self-contained 


Residential ....---. sees eeeeeeeees 113 
Apartment BEATOOINE. 2. crccccscees 1 
BaNkS ...cecccecceccccccccccesceces 8 
Barber and Beauty Shops......... 5 
BR visehdbabed rasa tacececyesyess 2 
Funeral Homes .......-+++++0+++5 4 
Hospital Laboratories ...........- 2 
Patients’ Rooms ..........++++++: 2 
Hotel Guest Rooms ..........++-- 2 
Public ROOMS ........+eeeeeeeeees 11 
Office Buildings ..........+-+++++ 4 
Offices, Doctors’ ........ssseeeeee 18 
Offices, Miscellaneous ........-.--- 176 
Restaurants .......ceccccccccssccce 66 
GHOWFOOMS oo oes eee sever ccccces 58 
Stores, Department ...........++- 8 
Stores, Retail ........scccccsccens 101 
ee ore 2 
Other Commercial .........-s000. 10 
Candy Manufacturing ..........-. 4 
Drug & Chemical Mfg. .......... 3 
Me WOU chore sebeccdsedeusedes 7 
Printing and Lithographing...... 4 
Textile Manufacturing ........... 2 
OB og | ee 13 
BRP Peer rer aie 627 

Ford Pittsburgh Branch 
Installing 46-Ton 
Cooling System 

PITTSBURGH—To provide tem- 
perature and humidity control for a 
frst floor display room and second 
foor clerical and executive offices 
and dealer’s meeting rooms, Dan- 
forth Co. is installing a 40-hp. her- 
metically sealed compressor with the 
air conditioning system at the Ford 
Motor Co. branch here. 

The air conditioning equipment is 
divided into two zones. In the first 
one, the compressor supplies a two- 
fan system for the first and second 
floors. In the second, a zone control 
system on the second floor compen- 
sates for the rotating sun effect on 
the glass sidewall of the building. 

Scheduled for completion on Dec. 
1, the job has been engineered by 
Mechanical Heat & Cold, Inc. of 

Chain Drug Stores Offer 
Big Field For Cooling 
In Los Angeles Area 

LOS ANGELES — Chain drug 
stores are offering a big market for 
ar conditioning in this territory—all 
new units of the three largest chains 
operating here, Thrifty, Sontag, and 
Owl, are being completely air condi- 
Uoned, while modernization plans for 
older stores of these chains gener- 
ally include air conditioning. 

Installations in the older stores 
have brought about marked in- 
‘reases in business, especially in the 

santain-lunch departments, it is 
5a] 4 

Windowless Office Bldg. 
Planned For Birmingham 

le MINGHAM, Ala.—First win- 
eee completely air conditioned 
no a8 to be erected here is the 
*W $200,000 office and showroom of 
which, Elmore 5 cents-to-$1-Stores, 
stall IS equipped with a system in- 

ed by Shook & Fletcher Supply 
the ag distributor. Light for 
glass a is supplied through 
escent ricks, supplemented by fluor- 

nt lighting. Time switch cuts 
‘ng equipment in and out at 

Specified hours of the day. 

Package Units Sold Out 
In Kansas City 

KANSAS CITY, Mo.—Every pack- 
age air conditioner of any type, size, 
or price featured in the city had 
been sold and installed by the end 
of August, local distributors report. 
The 18 appliance dealers, furniture 
stores, and department stores han- 
dling package air conditioning were 
left with no opportunity to replace 
stocks in sight. Three distributors 
alone had sold more than 500 units 
in July. 

25-Ton Unit Cools Big 
Roller Skating Rink 

PITTSBURGH—Claiming the first 
air conditioning job on a roller 
skating rink in western Pennsyl- 
vania, Danforth Co. here is installing 
a 25-ton self-contained Unitaire for 
the Lexington Amusement Co. The 
Unitaire has duct distribution that 
covers 20,000 sq. ft. 

Dress Shop Owner Thought -Conditioning 
Would Improve Business; He Was Right 

BRIDGEPORT, Conn.—He didn’t 
know a thing about air conditioring, 
but he knew he wanted it, and he 
was right. 

Jesse Block, owner of the small 
but ultra-modern Milady Dress Shop 
on Main St. here, wanted to provide 
comfort for his customers, increase 
his business, and reduce the spoilage 
of dresses caused by perspiring cus- 
tomers “trying on” during hot 
weather. So he stopped in at the 
L. C. Kelley Sales Co., distributor 
for General Electric air conditioning 
in Fairfield county. 

The Kelley firm’s engineer, J. E. 
Broderson, designed a 3-ton plant 
utilizing a type FD-30 unit air condi- 
tioner equipped with a 3-hp. water- 
cooled condensing unit. Connected 
to the conditioning unit are ducts 
leading to the fitting rooms and the 
store proper. 

When he first saw the plans for 
the system, Mr. Block was startled 

by the specifications calling for a 
“unit of 3-ton capacity.” He thought 
this referred to weight and was 
certain that the floor couldn’t sup- 
port that much. After it was ex- 
plained to Mr. Block that the figure 
referred to the amount of cooling 
accomplished by 3 tons of ice melting 
in 24 hours he wasn’t so concerned. 

Then Mr. Block requested that a 
friend, femiliar with air conditioning, 
be permitted to examine the plans. 
The Kelley firm had no objections to 
this, which made a good impression 
on Mr. Block. 

The package unit is located at the 
rear of the store on the street level 
with ducts leading forward to the 
fitting rooms and the store. It was 
unnecessary to cut through floors for 
the ducts, making the installation 
quite simple. The job was designed 
to maintain a 15° differential be- 
tween indoor and outdoor tempera- 
tures. Its total cost was $700. 

So pleased was Mr. Block with the 
installation, which gave complete 
satisfaction during the hottest 
months, July and August, that he 
paid for the system within two 

The shop’s business has increased 
with the air conditioned comfort 
now provided for customers. Further, 
the spoilage of merchandise, formerly 
a considerable item, has been reduced 
to a minimum. And Mr. Block and 
other members of his store are 
enthusiastic boosters of air condi- 
tioning in general and the Kelley 
firm in particular. 

Hotel Marks Anniversary 
By Adding Cooling 

COLUMBIA, S. C.—To celebrate 
its tenth anniversary, Hotel Columbia 
here simply turned on the newest 
addition to its already extensive air 
conditioning system. All public 
rooms of the hotel, including the 
lobby, coffee shop, ballroom, Crystal 
Room, and English Room, as well as 
50 of the 200 guest rooms are air 



Insure operation of equipment 
employing ” FREON-I2” 
Create customer goodwill 
Build future business 

T’S A CINCH for refrigeration en- 
I gineers today to sell a regular 
check-up service. Because, if users 
of air conditioning and refrigeration 
equipment want to keep their equip- 
ment in operation, they must con- 
serve their refrigerants. 

The benefits you get are consider- 
able. You can help the entire refrig- 
eration industry and at the same 
time build up customer acceptance 
ofmaintenance service that willearry 
over to normal times. 

A great conservation of “Freon- 
12” can be made in the servicing of 
equipment and in handling. If pres- 
ent waste and losses of “Freon-12” 

» pie 


are eliminated, the saving will com- 
pensate for existing shortages — 
make “‘Freon-12” available for new 
equipment that in turn means more 

business for you. 

Let us help you... 

We recognize that there is no sub- 
stitute for sound practical experi- 
ence—and that there is literature 
available on the handling of refrig- 
erants. But there are certain major 
causes of waste and losses. So we 
have prepared a new booklet cov- 

ering these points in detail. 

This booklet is designed as a help- 
ful guide to assist you in making the 
most of your new opportunity —a 
regular check-up service to reduce 
waste and losses. 

Send for it now! 

| “ ™ 

your patients well. 



Take a tip from the Chinese 
Doctor—who is paid to keep 
patients well, and not paid 
when they’re sick. This serv- 
ice manual will help you keep 


Use dry C 

completely, 'PPing cylinders 

receive, : ne” in 

ps ri or into a el 0 the 

tinder for reuse ean, dry 
Look fo, acey 

— 2 Or ni; . 
than Freon.” Nitrogen rather 

Kine, ic’. 

tt : 

cs regi Stered tr 



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Stings and tubings 
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Mt “orin 
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t bee Weigh « sufficie Use a Halide lamp or torch 3 
tha - Es ” forage cit Gmouns of | te locate leaks 4 
help a Teon for Bicient operarin,! ae ag . ' 
Ee It gives Mstantan 7, 
ce Test syste i : ents Teaction . 
- Mm for tightness. 10 even Minute leaks. <s 
that es Check Systems ay these Points - a : 
was G 7askets On the crankcase Cylindey eS 
n to Gr ankshafe bearing housing me ) 
t to 7 Cylinder head soul 
¢ vi “hse P 2 St j : a ‘ 
hree poe a . i opel Pwd — and sal. j ant box or shafe seal 
re ‘ ; on ems and pads " ‘ 
\ © not Purge “Freon” int t - < OnNection.s (threaded, Ha § 
Pump , a mo the air _ Welded, brazed or soldered) _ ‘ 
sales Control devices : 
The Oil Separators ie 
tore po Cueren te 
to tor ns OF oil Condenser ae 
; : —_ h have leaked Srom the Evaporato, 
10W' the pra, They: may indicate 
gles the Presence ofa leak. atus 
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york Be = 
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ntly / wy \4 iy oe |] Sa 7 ae 
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Electric Leagues to 
Meet Nov. 12-14 

WASHINGTON, D. C.—Sixth an- 
nual conference of the International 
Association of Electrical Leagues 
will be held Nov. 12 to 14, with the 
Raleigh Hotel here as_ conference 
headquarters, reports J. S. Bartlett, 
managing director of the Electric 
Institute of Washington, and presi- 
dent of the association. 

Theme of the league sessions, pro- 
gram for which is being developed 
by a committee headed by John A. 
Morrison, managing director of the 
Electrical Association of Philadelphia, 
will be how the leagues can aid in 
the present emergency, and also 
assist the local electrical industry in 
getting back to profitable peace-time 
operation after the emergency is 
over. General sessions will be held 
on Nov. 13 and 14. 

Sessions on the opening day, Nov. 
12, will be devoted to a discussion 
of the electrical job in relation to 
defense housing and low-cost home 
building. There will be a reception 
and dinner that evening. 

August Oil Burner Sales 
10% Above July Total 

WASHINGTON, D. C.—Shipments 
of oil burners during August in- 
creased to 30,618 units from 27,845 
in July, a gain of about 10%, but a 
slight drop from the 31,544 units 
shipped in August of last year, the 
Department of Commerce reports. 

Canada Cuts Appliance 
Production By 25% 

OTTAWA, Ont., Canada—Canadian 
manufacturers of refrigerators, wash- 
ing machines, radios, vacuum clean- 
ers, and electric and gas ranges have 
been ordered to slash production to 
75% of 1940 output, according to an 
announcement by the Department of 
Munitions and Supply. 

Idea of the production cut is to 
switch more industry to war produc- 
tion and curtail buying of so-called 
“non-essential consumer goods.” Still 
further cuts are anticipated. 

Industry advisory committees are 
to be set up so that there will be 
a minimum dislocation of industry 
and unemployment. The 25% cut 
represents the following appliances: 
13,000 refrigerators, 7,700 electric 
ranges, 7,700 gas ranges, 123,000 
radios, 25,000 washers, and 10,000 
vacuum cleaners. 

Range Sales in August 
Total 50,759 Units 

NEW YORK CITY—Sales of elec- 
tric ranges by 18 manufacturers re- 
porting to National Electrical Manu- 
facturers Association totaled 50,759 
units during August, a gain of 
74.3% over the 29,128 reported for 
the same month of 1940, and a new 
all-time record for the month. 

For the first eight months of the 
year, sales totaled 478,868 units, an 
increase of 66.6% over the 287,484 
reported for the same period of last 

Defense Sales Are 
Studied By Servel 

EVANSVILLE, Ind.— With chief 
emphasis on the importance of de- 
fense business, Servel, Inc.’s_ sales 
program for the coming year was 
studied in the light of present 
abnormal business conditions by dis- 
trict managers, sales representatives, 
and field engineers during the annual 
five-day fall meeting of the electric 
refrigeration and air conditioning 
division held recently at the factory 

The meetings were conducted by 
Sales Manager E. A. “Terry” 
Terhune, with the assistance of vari- 
ous members of the Evansville office 
staff, engineers, and others. 

Hard work and serious discussion 
marked the meetings, which were 
broken only by a Thursday afternoon 
bowling tournament, and an old- 
fashioned Hoosier get-together Fri- 
day evening at the Servel picnic 

The production department enter- 
tained the sales department in return 
for a dinner given last year by the 
sales deprtment. North I. Townsend, 
Servel treasurer, and Harry New- 
comb, general manager of the divi- 
sion, gave brief informal talks. High 
spots of the entertainment included 
a burlesque skit, “A Day in the 
Factory Office,” produced by the 
production department, and a pres- 
entation arranged by the sales de- 
partment to “honor” Production 
Superintendent O. J. Dail for his 
recent achievements. 












Oo Of oF OS 09 OL of 

ee ee 

To 20 30 0 0 © 10 6 W W@ 


The uniform expansion responsible for the 

extreme accuracy of Hydraulic-Action Con- 

trols throughout their entire operating range 

is shown in the above straight-line expansion 
curve of the solid liquid charge. 

Type 1609 Hydraulic-Action Temperature 
Control, has key (screw- 
driver) adjustment. Broad 
range of —20° to +50° 
Fahrenheit and adjustable 
differential of 3 to 25 
degrees, make this con- 
trol suited to a 
wide variety of 




~ i, 


I fitii * 7 


Rapid response 

Ease of setting 

Accuracy of performance 
Simplicity of mounting 

You, too, will find it pays to know all about the complete line of 
White-Rodgers Hydraulic-Action Temperature Controls. Send for 
your copy of the new White-Rodgers Condensed Catalog today 
and see for yourself, the many advantages of Hydraulic Action. 



Controls for Refrigeration « Heating » Air-Conditioning 


Refrigeration men everywhere are turning to the White-Rodgers 
Hydraulic-Action principle of temperature control to safeguard the 
performance of their equipment! They know that the powerful, 
uniform expansion and contraction of a “solid liquid” charge 
against a stainless steel diaphragm, combined with the mechan- 
ical simplicity of White-Rodgers Hydraulic-Action Controls 
assures them of: 


High electrical rating 

Trouble-free switch 

Improved appearance 

Program Austell For 
Weekend Conference of 
Illinois Service Men 

AURORA, Ill.—Five talks of spe- 
cial interest to service men, movies, 
and a banquet and dance will mark 
the annual convention of the Illinois 
State Association of Refrigeration 
Service Engineers Society to be held 
at the Leland hotel here on Saturday 
and Sunday, Oct. 18 and 19, accord- 
ing to Willis Stafford, chairman of 
the program committee. 

Following a meeting of the board 
of directors, the convention will open 
at 10:30 Saturday morning to ap- 
point convention committees. Satur- 
day afternoon the service men will 
hear talks on “Moisture Problems” 
by R. B. Stevenson of Davison 
Chemical Co., and on “Priorities” by 
J. S. Kimmel of Republic Electric Co., 
supplies jobber. 

After the annual business meeting 
and election of officers, there will be 
a playlet, ‘“‘The Ideal Service Man,” 
presented by the Tri-County Chapter 
Players. A movie titled “Look to 
Lockheed for Leadership” will be 
shown through courtesy of the U. S. 
Army, and Herman Goldberg will 
show his movies of the All-Industry 

Annual banquet and dance will 
start at 7:30 Saturday evening. 

Sunday morning meeting will fea- 
ture three talks. “The Hermetic 
Compressor Model 1912” will be dis- 
cussed by Harold Anderson, president 
of the Tri-County chapter. Fred 
Strombeck of Sperti Electric Co. will 
discuss “Ultra-Violet Ray in Refrig- 
eration,” followed by R. S. Dunlop of 
Ranco describing ‘Practical Installa- 
tions of Blower Coils Using Solenoid 
Valves and Two-Temperature Con- 

NRDGA Bulletin Analyzes 
New Excise Taxes 

NEW YORK CITY—An analysis 
and interpretation of the various 
sections of the new Revenue Act of 
1941, together with a special bulletin 
on the “New Federal Retail Excise 
Taxes,” has just been issued by 
National Retail Dry Goods Associa- 
tion to its membership, and is avail- 
able to others at nominal cost. 

The retail tax bulletin § covers, 
among other things, manner of pass- 
ing on taxes; leases, conditional 
sales, etc., layaways; duplication of 
tax; tax payable on cash price; even 
exchanges; payment of tax on instal- 
ment payments; tax on price-fixed 
merchandise; where manufacturers 
advertise retail price; billing of 
manufacturers’ excise taxes. 

The analysis and _ interpretation, 
prepared by the Controllers’ Congress 
of NRDGA, is issued with a view to 
helping retailers understand the ad- 
ministrative burdens placed upon 
them in connection with the new tax 
act. The requirements, as now 
amended, with respect to income 
taxes of individuals and corporations, 
capital stock and excess profits taxes, 
and excise taxes, have also been 

Cleveland Firm Wins 
Suit Against Detrola 

DETROIT—A _ $10,000 judgment 
against Detrola Corp. and John J. 
Ross, its president, and in favor of 
Refrigeration & Appliance Corp., 
1844 Euclid Ave., Cleveland, has been 
returned by a jury in Federal Judge 
A. O’Brien’s Court after nine hours 
of deliberation. 

The Cleveland firm had brought 
suit against Detrola and Mr. Ross 
for $500,000 damages, charging that 
after it was given an exclusive fran- 
chise in 1937 for Detrola products in 
northeastern Ohio, the manufacturer 
had made similar radios at a lower 
price for Western Auto Supply of 
Kansas City. As a result, it was 
claimed, the latter company under- 
sold the plaintiff in its own “exclu- 
sive” territory. 

Tecumseh Nets $169,174 

TECUMSEH, Mich.— Net income 
of $169,174, equal to $1.13 on 
150,000 shares of common stock, has 
been reported by Tecumseh Products 
Co. for the seven months ending 
July 31. Net sales during the period 
totaled $4,700,351. 

‘Products Co.; Dale Bodine, 

Washer Standards 
Studied By ASA 

WASHINGTON, D. C.—Minimyn, 
standards of performance anq a 
uniform method of rating Capacities 
of domestic washing machines, whici, 
could be used by manufacturers pe 
distributors in informing consumers 
of the service to be expected from 
household laundry equipment, Were 
explored at a meeting here last week 
by the American Standards Aggpo. 
ciation’s committee on defense emer- 
gency standards for domestic wash. 
ing machines. 

The ASA committee was formed 
earlier this month at the request of 
Miss Harriet Elliott, Associate Ag. 
ministrator of OPA, in charge of the 
Consumer Division, to assist cop. 
sumer buying during the defeng 
emergency while facilitating the cop. 
servation of vital materials. Stang. 
ards developed by the committee wij) 
be recommended to the American 
Standards Association. 

The committee unanimously agreed 
to recommend that manufacturers 
designate washing machine capacity 
in terms of “pounds of dry wash” in 
place of the dozen-odd methods now 
in use. A _ technical subcommittee 
was named to develop a standard 
method for testing the washing 
effectiveness of laundering equip- 
ment in order to provide prospective 
purchasers with uniform information. 
Another subcommittee was named to 
work out definitions and minimum 
standards for other requirements. 

At the request of the Office of 
Price Administration, the representa- 
tives of manufacturers and distribu- 
tors also discussed the possibilities 
of simplification in washing machine 
and ironer manufacture. The Con- 
sumer Division of OPA, in coopera- 
tion with the OPA Price Division 
and Civilian Supply Division of OPM, 
will poll all manufacturers of 
domestic washers and ironers on the 
estimated savings in scarce materials 
which can be effected if manufac- 
turers limit the number of basic 
models of washers and ironers in 
each line currently being produced. 

The subcommittees named by C. K. 
Skinner, chairman of the ASA com- 
mittee, are as follows: 

Subcommittee to develop a stand- 
ard method of test: P. E. Geldhof. 
1900 Corp., St. Joseph, Mich.: 
I. Little, Bendix Home Appliance Co.; 
Miss Lenore Sater, Bureau of Home 
Economics, U. S. Department of 
Agriculture; and representatives from 
the Mail Order Association and 
Electrical Testing Laboratories. 

Subcommittee on other standards: 
J. Stanitz, Mullins Mfg. Corp. 
Salem, Ohio; and Mr. Geldhof and 
Miss Sater. 

Compressor Makers 
Name Committees 

(Concluded from Page 1, Column 1) 
and “Don’t” suggestions for proper 

R. K. Hanson, SCMA secretary. 
will maintain an office in Washing- 
ton to keep in close contact with 
OPM and OPA. 

Committees working on_standard- 
ization activities (reports will appea’ 
in the NEWS when completed) 1 

Commercial Standards Committee: 
C. P. Spalding (chairman), General 
Refrigeration Division, Yates-Amerl- 
can Machine Co., Beloit, Wis.; J. 
Furry, Gale Products, Galesburg, Ill. 
C. E. Ploeger, Servel, Inc., Evans- 
ville, Ind.; and C. M. Brown, Tecum- 
seh Products Co., Tecumseh, Mich. 

Capacity Rating of Unit and A™ 
pere Rating of Motors: C. M. Brow? 
(chairman), Tecumseh, Products Co.; 
J. F. Furry, Gale Products; — 
Gygax, Curtis Refrigerating Machine 
Co., St. Louis; C. E. Ploeger, Servel. 
Inc. ‘ 
Valves and Belts: T. G. Crider 
(chairman), Modern Equipment Co. 
Defiance, Ohio; O. H. Buschmann. 
Copeland Refrigeration Corp., Sidney: 
Ohio; A. Baynai, Merchant & EvaM™ 
Co., Philadelphia. 

Controls and Receiver !a! 
pacities: A. E. Ramclow (chair 

Tank Ca 

Mills Novelty Co., Chicago; ae 
Schwartau, General netrige® see. 

S. J. Benn, Brunner Mfg. ©°-, 

Installation and Servi 
F. E. Jernberg (chairman), 

: rg, Tecumse 
Novelty Co.; Jens Touborg Copelané 

ce P rocedure: 

Refrigeration Corp. 

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In One Month For 
Army Hospital 

SANTA BARBARA, Calif.—Faced 
with the problem of rapidly increas- 
ing demands on the large ice boxes 
which held its daily supply of meat, 
fruits, and vegetables, the U. S. 
army’s Hoff General Hospital here 
constructed a cold storage plant 

wered by a 10-ton compressor in 
, month's time by using a light steel, 
refabricated structure instead of the 
conventional wood or steel construc- 


The new plant contains four large 
rectangular rooms, each with its own 
storage facilities consisting of sepa- 
rate rows of meat rails and many 
shelves for storage of fruits and 

Meat capacity of the plant is 

yivalent to four carloads. The 
thermostatically controlled refrigera- 
tion equipment maintains a constant 
95° F. temperature in the storage 
rooms, regardless of outside tempera- 
tures. In very cold weather the re- 
frigeration unit cuts out auto- 

Prior to the completion of the 
plant, foodstuffs were delivered every 
day to the hospital, but recently the 
refrigeration and storage facilities 
were overtaxed. 

Lindsay Structure was used for 
side walls, roof, and floor. If fur- 
ther additions to the storage plant 
are necessary, new framing and 
panels can be easily added to the 
present structure, it is said. In ad- 
dition, the standard sheets and fit- 
tings can be salvaged at the end of 
the emergency and put to other 
uses, if desired. Dry-Zero insulation 
was used throughout the cold stor- 
age plant. 

Similar cold storage plants are 
now being constructed for the Gen- 
eral Hospital, Fort Benjamin Harri- 
son, in Indianapolis, and for the new 
General Hospital at Fort Devens, 
Mass. Guest Engineering Co. of 
Chicago is handling construction of 
these plants. 

Double-Duty Bakery Case 
Of Puffer-Hubbard Has 

Various Applications 

GRAND HAVEN, Mich.—A new 
double-duty bakery display case, de- 
signed for both display and storage 
of such products as cakes and 
delicatessen items, has been intro- 
duced by Puffer-Hubbard Mfg. Co. 

Shelves measure 18 x 26 inches, 
large enough for eight standard 
baker trays, and there is a large 
refrigerated storage compartment in 
the base of the cabinet. 

Puffer-Hubbard’s patented “Grad- 
U-Matic” cooling system is used in 
the case, and is said to provide 
proper temperature and humidity and 
to eliminate danger of baffle drip on 
products displayed. Airflow regu- 
lator can be adjusted to effect a 
complete change of air from 1% to 
3% times per minute, multivane 
blower system operating under static 
alr instead of a conventional fan. 

Interior display section is equipped 
with fluorescent lighting, and there 
8 an automatic door light to the 
bottom storage compartment. The 
case is finished in porcelain. 

Insulation thickness of the case is 

Inches, and triple-glass ™%4-inch 
thick is used in the display panel and 
sliding back doors. Glass is treated 
‘0 prevent fogging. 

Although designed primarily for 
the baker, the case is adaptable to 
delicatessen display, beverage cool- 
ng, and small florist shops, the 
‘ompany claims. Coil surface of the 
— it is claimed, is sufficient to 
oe the job of refrigerating other 

an bakery products. 

McKeesport Market Gets 
$8,000 Installation 

Maree =SPORT, Pa.—Sam’s Food 
equip) th & White Sts. here is 
io Pped with an $8,000 refrigeration 
cluding 16 feet of refrigerated 
8, 2 10 x 10-foot cooler, and a 


Use of light, prefabricated steel structure permitted construction of 

this cold storage “house” in a month’s time. 

storage Plant Built Hospital Gets Needed Cold Storage In a Hurry Complete Fixture Service For Restaurant 
; | | Trade Piles Up Orders For Southern Firm 

BIRMINGHAM, Ala. — A “one- 
stop” service whereby a restaurant, 
grocery store, or other’ food- 
handling establishment may be out- 
fitted in toto from top to bottom is 
making the cash register ring for 
Alabama Fixture & Refrigeration Co. 
here. J. E. Popwell is general man- 
ager of the establishment. 

As the company sells not only re- 
frigeration but also dining room and 
kitchen fixtures and supplies, it holds 
a definite advantage over com- 
petitors who sell only part of what 
it takes to outfit a new restaurant 
or completely remodel an old one. 
The customer can buy all he needs 
in one place, finance it in one ac- 
count, and have it installed by one 

“This service enables us to take 
charge of a customer’s job, make up 
blue-prints, and arrange his equip- 
ment the best possible way to con- 
serve space and facilitate service,” 
said Mr. Popwell. “In a restaurant 
installation, for instance, we engineer 
the whole thing from the cashier’s 
stand up front to the kitchen sink 
in the rear.” 

As an illustration, Alabama Fix- 
ture & Refrigeration recently made 
the complete installation for Esquire 
Inn in Birmingham, requiring 100% 
utilization of small space. Equip- 
ment included a special Viking reach- 
in restaurant refrigerator, a bever- 
age cooler built into the counter, and 
a Day & Night water cooler with 
two drinking water stations, also 
built into the counter. This equip- 


ment is all powered by a _ 1-hp. 
Curtis compressor. 

But the refrigeration equipment 
was only a part of the contract on 
this job. Mr. Popwell’s concern also 
manufactured and installed the cigar 
case, the back bar, the restaurant 
counter with built-in beverage cooler, 
and all booths, wall panels, and seat- 
ing equipment. In addition it sold 
the following appliances as furnished 
by various manufacturers: toasters, 
dishwasher, coffee urns, steam tables, 
gas ranges and griddles, bun warm- 
ers, counter fryers, waffle bakers, 
and dishwasher-sinks. A ventilating 
fan also was installed. 

A similar installation has recently 
been made in the Peter Pappas 
Restaurant in Anniston, Ala. 

Better to serve sandwich bars and 
other places with small space, the 
company has just designed a “5-in-1 
fixture.” This fixture includes the 
following: a restaurant counter, a 
beverage cooler, a water cooler, a 
sandwich bar, and a food storage 

“We maintain a double display 
room right down town, where we are 
able to show prospects samples of 
our complete line,” said Mr. Popwell. 
“We find it much easier to sell the 
actual merchandise than through a 
picture in a catalog. This display, 
together with the all-inclusive serv- 
ice that we render, brings customers 
to us. We have had about all we 
could do the past several months 
serving customers originated through 
these sources.” 

together have helped to make 

Today, as men and machines go into high gear, we find the true 
meaning of ‘‘What’s a Cog to America?’ +++It is every individual 
contribution in ideals, achievement and conscientious service which 

and keep America great. +++ You, with- 

in the food industries, are assigned the all-important task of keeping 
millions of Americans well nourished, and thus you are a “‘cog”’ basi- 
cally essential to the American system. Your ability to provide the 
country with a year ‘round food supply has helped advance the Amer- 
ican way of doing and living.--» We, here at Brunner, are proud 
to be one of the “cogs” which keep the food industry functioning 
for the greatest good of all. Our role, in the huge gear that makes 

woats A COG 


America, is to furnish your industry with equipment which saves . 

time, money and food to properly preserve and display : 
food for the consumer. +++ To fulfill this role, we have expanded our 
plant, installed additional modern equipment, adopted new manu- 
facturing methods. This means, for you, more efficient refrigerating 
equipment, to the end that you, in this time of crisis, may more satis- 
factorily carry out your announced purpose of helping to uphold the 
nation’s morale by keeping its population constantly supplied with 
an abundance of healthful and varied foods. +++ Brunnet’s achieve- 
ment reflects the splendid cooperation of all our employees whose 
patient, meticulous care is a part of every Brunner Condensing Unit. 



Air Compressors Refrigerating Equipment 


BRUNNER MODEL A-38...% h.p. air-cooled 

reach-in refrigerator Installation | lose coupled condensing unit, ideal for use-with cab- 
Was by M out i d boxes where space available for unit is lim- 
: eCra ’ inets an Pp 
Pittsburgh y Refrigerator Co., ited. It is also well adapted for large domestic refrig- 
: | erators and self-contained cabinets within its capacity. 
Lee gga cee ee eee NS, ee eee ee a 

BRUNNER MODEL A-100...1 h. p. air-cooled 
condensing unit for average heavy-duty commercial 
applications. It will handle an 8’ x 6’ x 10’ cooler in 
addition to a 16’ display case. Also recommended 
for beer coolers for pre-cooling barrels of beer. 

BRUNNER MODEL W-200...2 h.p. water- 
cooled condensing unit especially adaptable for large 
soda fountains and large walk-in coolers or to han- 
dle a battery of market display cases. An ideal unit 
for medium size air conditioning installations. 

BRUNNER MODEL W-500...5 h.p., 4 cylinder 
water-cooled condensing unit for heavy duty com- 
mercial and air conditioning applications where high 
efficiency, low power consumption and quiet opera 
tion are of prime importance. 

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Necessity For OPM’s Rationing of Production Is Explained To Remi 

Refrigeration Section Chief Describes 
Work Being Done For Civilian Supply 

By Henry A. Dinegar, Chief of the Air Conditioning and 
Refrigeration Section, Office of Production Management* 

I was in the refrigeration industry 
for many years, and was associated 
with many of you here in a repre- 
sentative capacity or in the competi- 
tive struggle, trying like holy blue 
Hell to rob you of a particular job 
or to prevent you from stealing a 
particular job from me. In a sense, 
therefore, I feel that I am attending 
this convention as one in the refrig- 
eration industry. 

Nonetheless, I fully realize that it 
is not as a member of your industry, 
but simply as a representative of the 
federal government that I received 
the kind invitation of your Mr. Trix 
to speak to you today. To speak 
in such a capacity is a new experi- 
ence for me, but I guess the many 
new things that are happening to all 
of us these days are new experiences. 
They are experiences which we could 
not, or possibly did not, anticipate. 


I used to think every now and 
then, when I was working in this 
industry, that nothing very new 
could happen. When I saw some 
new product, or some new applica- 
tion of an old product, or some new 
trick of engineering or design, I 
would marvel at the wonderfully 
fertile inventive ability of the men 
I was associating with. 

“Well, now, I have probably seen 
everything,” I would say to myself, 
and even as I said it, I knew some 
competitor would be already to spring 
something new the next minute, not 
only in feats of engineering, but in 
new methods of business organiza- 
tion, in uncovering new sources of 
supply, and new channels of sales. 

*Address before fall meeting of Refrig- 
eration Equipment Manufacturers Asso- 
ciation (Rema) at White Sulphur Springs, 
W. Va. 

You know as well as I that our 
industry has been in every way alive 
and on its toes. The very diversity 
of our products, the diversity for the 
use of those products, the fights 
among competitors, and the bag of 
tricks that each one of you has up 
your sleeve makes it highly improb- 
able that any power on earth could 
hold you permanently in check. 


We all know that the refrigeration 
industry could never be ruled with- 
out being ruined. No single man, no 
small group of manufacturers, no 
agency of the government could 
limit or direct this free spirit of 
invention in channels where it did 
not wish to go. If we were not 
convinced that this was true, we 
might not believe as firmly as we 
do that our freedom is the most 
important thing we have, and the 
one thing worth working and fight- 
ing for. 

When it comes to devising new 
things, we are, I repeat, old timers. 
Mechanical refrigeration is new, 
even as most of us count the years. 
Air conditioning is new. A thousand 
and one mechanical gadgets are all 
new. The members of this industry 
have not merely met new situations 
when they have arisen, but they have 
independently created them. Each 
member of the industry has tried not 
merely to adjust his business so that 
he could keep in step with the indus- 
try, but has independently endeavored 
to create a future for his own 

Of all new things which have 
appeared under the sun in the last 
12 years, there have been two that 
have been extremely important. The 
first was that depression of 1930, 
1931, 1932, which even now does not 

seem so far away. That for our 
industry was new, really new. 


The second new thing, it seems to 
me, is the growth of the federal 
government, the enactment of laws, 
the promulgation of rules and regu- 
lations directly affecting business, 
and the much closer tie-up between 
government and business. This trend, 
to be sure, was furthered by the 
present administration. Regardless 
of political views or disagreements, 
I think in retrospect most of us now 
can see that they were inevitable. 

The growth of government as a 
big business is a thing to which 
businessmen everywhere have had to 
become adjusted. Many of us think 
it has been a good thing, a necessary 
thing; but it has been a thing which 
has required new ways of thinking 
and a new conception of doing busi- 


I think this growth of government 
has not greatly hampered our indus- 
try. You know the results of the 
ingenuity and intelligence of the 
refrigeration industry. You know, 
and every thoughtful person knows, 
what the competitive struggle in this 
industry has meant for the nation. 
You know that in trying to build 
better coils, better controls, better 
machinery than the other fellow, you 
have presented to the customers of 
the industry a procession of improve- 
ments almost bewildering in extent. 
You have turned out from your 
factories a mounting stream of parts 
and products, each new one a little 
better than its predecessors. You 
have excelled yourselves. 

The inventive genius, the business 
enterprise, the selling techniques of 
this industry have cooled America 
and preserved America’s food as it 
was never done before. The flow of 
refrigeration parts and equipment 
from your factories has built up in 
this country a stock of machinery 
of marvelous efficiency and a refrig- 
erating capacity of an enormous 



This steady growth of the industry 
in these last 10 years is a tribute 
first of all to the ability of business 
men to lift themselves out of the 
depths of depressions and to work in 
a new governmental environment 
that was necessarily new and un- 

Productive activity of free busi- 
ness men under the umpireship of a 
democratic government of the free 
citizens in a free country reached its 
height in 1940 and the first months 
of 1941. The large military expendi- 
tures of our government and of the 
British government were even then 
beginning to get under way. The 
laborer who had had only occasional 
employment suddenly found himself 
sought after. The farmer who had 
been told before to plough under 
every third row or stay in his house 
every third day or to do anything to 
quit growing more than people could 
use was suddenly called upon to pro- 
vide food for half the world, food to 
strengthen those who were resisting 
aggression and to encourage those 
who were already subdued. 


The business of “priming the 
pump” that the economists had told 
us about for so long and that had 
worked only half heartedly before 
seemed to be catching on. The 
government was not only pouring the 
water in; it was actually working 
the handle. A stream of money was 
flowing into the pockets of workers 
engaged in the defense effort and 
elsewhere, giving them the where- 
withal to make long delayed pur- 
chases, allowing them to stop window 
shopping and start putting out cash 
over the counter. 

From the spout began to pour an 
ever increasing flow of automobiles, 
refrigerators, stoves, liquid coolers, 
baby buggies, electric toothbrushes— 
all the strong, well made, useful as 
well as luxurious paraphernalia of 
American life—all of the _ useful 
things and a few bright and beauti- 
ful luxuries that the average man 
had been itching to buy when he 
could afford them; all the things that 
the American manufacturer knew he 



Open on the Job—43 Belts at Your Finger Tips 

could make so well and for such a 
long time had been striving to 


It is a happy day in the life of a 
nation when it can afford such an 
experience as this. But we are not 
now living in happy times. With a 
suddenness that is justified only by 
the ruthlessness of aggressor nations, 
the government moved to carry out 
the people’s desire for our national 
defense, and to adapt our entire 
economic system to a war economy. 
The federal government, taxpayers, 
and the security holders of the nation 
are priming the pump of American 

Suddenly the order which this na- 
tion as a nation has given to indus- 
try is not for stoves and automobiles 
and refrigerators, but for armament, 
for planes, tanks, guns, and ships. 

It was in some instances and it 
may still be tantalizing to producer 
and consumer alike to have the rich 
feast of comfort passed a moment 
before his nose and then snatched 
away after the first mouthful. But 

Compact—Durable—Easy to Handle 

Get the Dayton V-Belt Service Kit for 
“on the job” V-Belt replacement service 
and save call-backs, delays and customer 
squawks. Easy to handle, this compact, 
durable Swedish Fibre case contains an 

assortment of 43 fractional horsepower 
V-Belts at your finger tips plus a handy 
V-Belt Matchometer. Here’s the portable, 
profitable answer to “‘on the job” V-Belt 
replacements for all leading makes of 
automatic refrigerators including Frigid- 
aire, General Electric, Kelvinator, Norge, 
Westinghouse and others. Costs only 
$23.48 and pays for itself out of gas 
and oil savings. 


I am convinced there are few who 
would say that it should have re- 
mained there until our own appetites 
were satiated. 

There are a few who fee] that 
perhaps the feast of luxury goods 
ought never to have been prepareg 
at all; and there is not a man amon 
us who would be so short-sighteg or 
so mean-spirited as not to subscribe 
to the moral of the old fable of 
Aesop, “It is better to have beans 
and bacon in peace than cakes anq 
ale in fear.” 


This does not mean that the goy. 
ernment is plotting the destruction 
of any part of the civilian economy 
After the defense needs are provided 
for, the second big part of its job is 
to insure the supply of the essentials 
of civilian life. An important part 
of defense is the maintenance of 
morale. But what sins are com. 
mitted in its name! 

Sometime ago a letter reached my 
desk from a manufacturer of candy 
vending machines, which I shall cal] 
“I-Bite-Em” Candy Distributors. This 
letter began, “We feel that ‘I-Bite. 
Em’ Candy Machines are playing a 
vital part in the defense program,” 
I knew what was coming. It was 
morale again. The nation, it seemed, 
would go to pieces if it could no 
longer drop its nickel in “I-Bite-Em” 
Candy Machines and chew on “t- 
Bite-Em” candy. The national morale 
would deteriorate by the sacrifice of 
so essential a need! 


This job of providing for civilian 
needs naturally falls into two parts. 
The first is that of expanding pro- 
ductive capacity in certain basic 
materials that are needed in both 
civilian goods and in defense. That 
shortages should have occurred in 
many materials is not the result of 
the nation’s poverty, but of lack of 

Such shortages as that in “Freon” 
are due to defense needs and ex- 
panded civilian demands. These 
shortages are, however, temporary, 
and they will be remedied in time. 
I hope the shortage in some kinds 
of steel is of this sort. 


I believe those were wrong when 
they made the statement, ‘We can 
take care of civilian and defense 
needs without expanding capacity.” 
I also now feel that those may be 
wrong who now say, ‘‘When our ex- 
panded capacity comes into opera- 
tion, then civilian needs can really 
be met 100%.” 

The defense program is a big 
thing. Arming this nation, England, 
and the other nations fighting ag- 
gression is a gigantic undertaking. 
This war is putting a strain not 
merely upon machines and on men 
and on their facilities of production; 
it is draining the copper mines and 
tin mines, the bauxite deposits, and 
oil wells. The war is sucking mate- 
rials as one would soda through 4 
straw. This war is_ sucking the 
earth of its stores and we sometimes 
wonder whether it will cease till we 
hear the sputter and gurgle of the 
last drop. We may pray that that 
will not be the case; though if it 

(Concluded on Page 9, Column 1 


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Defense Program Provides New Market 

for Manufacturers, So They Should Try 
to Get Their Share, Dinegar Tells Rema 

concluded from Page 8, Column 5) 
were, we would not hesitate to ex- 
nd every ounce of materials for 
that which we believed right and 
necessary for a decent human life. 

But almost certainly, too, if the 
war continues and our defense pro- 
ram lives up to our feverish hopes 
and ambitions, the supplies of many 
materials for civilian use will be 
short for some years to come. Nickel, 
aluminum, and copper probably fall 
into this class, and it will prove 
necessary to regulate their civilian 
consumption according to certain 
plans if essential civilian needs are 
to be met. 

These plans are not perfectly clear 
and definite. They have to be made 
up to meet one situation, and they 
nave to change to suit another situa- 
tion. It is of the greatest importance 
that manufacturers know them and 
what they are about. 


It is of the greatest importance 
that manufacturers do not become 
discouraged by the welter of priori- 
ties and the immensity of the govern- 
ment’s task. 

It is also of the greatest impor- 
tance that the manufacturers do not 
stop trying to cooperate, that they 
do not go home, sit on their ash 
heap like Job of old, scratch their 
boils, looks at their order book, and 
exclaim, “The government hath 
given; the government hath taken 
away. Blessed be the name of the 
government.” The government is 
always glad and sometimes a little 
surprised to be blessed. But in this 
case it is most important that it be 

To make this concrete, let me sum 
up for you the types of civilian pro- 
grams we have gotten out up til 
now, the philosophies back of them, 
and then say a word or two about 
the programs we are planning for 
the future. 

The work of the Civilian Supply 
Division began as a very simple 
procedure: The restriction of the 
metals consumption of certain con- 
sumer durable goods, where con- 
sumer demand was increasing from 
the defense boom. It was anticipated 
that defense activity would draw 
upon metal supplies at the same 
time as this increase, and that ac- 
cordingly shortages of metals for 
many essential goods would appear. 


Consumer durable goods offered a 
double threat, not only in that their 
demands for metals had so increased 
at a time when fulfillment of their 
normal requirements would cause 
shortages elsewhere, but also in that 
the producers of such goods had 
excellent connection with raw mate- 
tial suppliers and would be able to 
force the impact of shortages into 
other industries. 

The attack on this situation has 
been clear and direct; it has been 
the obvious attack: Namely, the re- 
striction of the output of these con- 
sumer durable goods. At the same 
time, certain priority programs were 
'ssued, predominately as emergency 
measures, in instances where supplies 
for very vital needs were threatened. 

The program at this stage was in 
4 sense a two-fold measure, and one 
may picture the body of industry 
like a tube with restrictions on 
Industries at one end pushing mate- 
nals out into the rest, and priorities 
°n industries at the other end suck- 
ng in materials to an_ indefinite 
amount from the rest. 


= great portion of industry was, 
he conception of the program, in 
an center of these two processes, 
on compared with what otherwise 
nd have taken place, it gained 
tan rials by restrictions on impor- 
. gee users at the same time as 
i. t them in smaller amounts to 
= tien having civilian priority 
ja. Within this broad field, 
inn. neither restriction on non- 
ah lal users nor priorities or allo- 

ons for essential purposes. 
Pg amount of any metal, say 
» Available for this uncovered 
output industry was equal to the 
minus - mills minus defense needs, 
industr; © amount taken by restricted 
tes (presumably the maximum 

under the restriction) minus the 
amount taken under civilian priori- 
ties. The purpose of the priorities 
was clear, and the restrictions served 
their purpose only insofar as _ the 
restricted consumers of steel would 
otherwise have taken an amount in 
excess of the maximum allowed by 
the curtailment program. 

The virtue or the illusion of this 
scheme was that of semi-automatic 
operation. The job of the Civilian 
Supply Division is not to run all 
industry from Washington, to re- 
strict everything, or to set up ela- 
borate systems of priorities. Still 
more has it been hoped that specific 
allocations of materials, that last 
twist of the knife, could in that way 
be avoided. 


If the work in Civilian Supply was 
able to shunt off materials from 
certain rather broad regions, and to 
dredge a few channels where they 
might have to flow, its administra- 
tors would have a right to feel that 
they had done their duty. Neverthe- 
less, the instruments for a rather 
thorough and minute program are at 
hand and they will be used whenever 
necessary. Whenever necessary, we 
will not shrink from doling out 
materials directly to essential indus- 
tries and from seeing to it that those 
materials are put to their proper 

We are still hopeful that extensive 
controls may not be necessary. Espe- 
cially are we trying to avoid a 
detailed system of civilian priorities. 
We are as conscious as you of the 
faults of a priorities system, where 
ratings are given to ultimate con- 
sumers and extended back, where 
production must run piecemeal, and 
all the vigor and fertility of our large 
scale methods of production are 
frustrated and dribbled away. 


Civilian priorities are only substi- 
tutes for a long range plan; it would 
surely be best if essential demands 
could be predicted, and manufactur- 
ers could be given stocks of materials 
and told to go ahead and turn out 
their products in the full confidence 
that they will be needed. As we 
gather more information and make 
more experiments, I am hopeful— 
note this—that specific allocations of 
materials may replace priorities or 
that a civilian supply plan a little 
like the defense supplies rating plan 
may develop for the essential indus- 

I said a little earlier that the 
Office of Production Management had 
two jobs: The defense job and the 
civilian job. And corresponding to 
that, the manufacturers with whom 
it deals have two jobs. 

The defense job is clear and defi- 
nite. It is to make the things needed 
by the army and navy. If this is 
refrigeration equipment, well and 
good. If it is something new and 
unusual, then the old task of making 
a new product is presented and the 
production job will be done, as it 
always has been done. 


And the civilian job, I hope, will 
be no less definite when our programs 
are well under way. The vitally 
needed materials will be provided and 
the tasks made clear. The essential 
refrigeration equipment will be made. 

The most important part of this 
new task is the manufacture of the 
right articles and their distribution 
into the right uses. And the hardest 
part of any such new task is the 
uncertainty and the transition. The 
unemployment among dealers and 
salesmen, and the temporary idleness 
of factories and factory workers are 
hard things to face and endure. It 
is surely the earnest hope of all of 
us that such dislocations will be 
temporary, that defense work can 
take up all the slack, and that sales 
forces can find jobs elsewhere. 

When this nation has settled down 
into a full and continuous defense 
economy, the operations of many 
industries will be affected, some 

the place of civilian business. It is 
only by obtaining such work that the 
shock of the transition can be eased 
for the individual employer and his 
workmen. The members of this 
association have been unusually ac- 
tive in obtaining both defense orders 
for their old products and defense 
work of a novel sort for their plants. 

We of the OPM beseech you to 
look upon this defense program as a 
new market in which every man 
should get his share of the orders. 
And unlike any market you have 
ever seen, there is someone at this 
new market to welcome you and 
show you the way around. I refer 
to the Defense Contract Distribution 
Service under Floyd Odlum. 


It is the usher at this defense 
show. Show it your ticket, your 
manufacturing facilities, and tell it 
what you think you can produce. 
Camp in its offices, bother its officials 
morning, noon, and night. If it is 
humanly possible, you can be sure 
that that office will do for you what 
it is doing for hundreds of manufac- 
turers of all kinds in every part of 
this country. It will ease the transi- 
tion for you and your workmen. It 
will find you your seat in this na- 
tional theater of defense. 

And when all is said and done, the 
task next in importance to produc- 
tion is the very personal and private 
one of long suffering and self-control. 
I need not remind the members of 
the group of this. The willingness 
and cooperation which you are show- 
ing is a matter of common knowl- 
edge, and it is a thing of which the 
government is deeply appreciative. 
That you should continue that same 

splendid spirit in the face of shut- 
downs and uneertainties is the most 
that any nation could ask. 

It is not supposed, it is not hoped 
that you will love the restraints you 
must undergo. It would be shameful 
if we should in our efforts to defend 
our liberty forget the habits and 
practices of liberty, but liberty takes 
work and perhaps the most strenuous 
part of it is the planning and the 
foresight, the immediate self-sacrifice 
that is required if in the long run 
it is to be preserved. 

Lead Placed Under Full 
Priority Control 

plies of lead, including domestic lead 
and imported metal, have been placed 
under full priority control by the 
Division of Priorities. 

The new control over this metal 
is provided in General Preference 
Order M-38, which sets up an alloca- 
tion system. Lead is an important 
defense metal and also is widely used 
in civilian channels. 

Total requirements, defense and 
civilian, have created a shortage of 
lead domestically produced. Current 
consumption is at the rate of ap- 
proximately 960,000 tons a year, with 
an appreciable increase anticipated. 
Current production, including that 
from foreign ores, is not over 
600,000 tons. The difference is made 
up from scrap returned to the 
industry and from foreign imports. 

All foreign pig lead now is being 
purchased by Metals Reserve Co. and 
allocated by the Lead Branch of the 
Office of Production Management. 


Competitive Bidding 
May Be Dropped on 
Some Defense Jobs 

NEW YORK CITY—Further step 
in the government’s drive to spread 
defense work to small manufacturers 
will be the proposal to Congress of 
legislation removing the necessity of 
competitive bidding in some cases and 
other legal obstacles, said Floyd B. 
Odlum, director of the contract dis- 
tribution division of OPM, in a 
recent radio network talk “directed 
to every man and woman whose 
livelihood comes from the manufac- 
turing industry of our nation—large 
and small.” 

Stressing the need for large manu- 
facturers to farm out sub-contracts 
to speed up defense and help smaller 
firms survive, Mr. Odlum also ad- 
vised smaller companies to decide 
what defense work could be done 
with their idle machinery and “drum 
up a contract” on their own, if pos- 
sible. Small manufacturers should 
likewise form pools so that they 
could take on prime contracts or 
major sub-contracts, he suggested. 

Various arrangements to speed up 
such activities have been completed 
by the contract distribution division, 
Mr. Odlum said. These include the 
establishment of regional bidding to 
eliminate unfavorable freight rate 
differentials in some cases, elimina- 
tion in some instances of competitive 
bidding, relaxation of requirements 
on performance bonds, and the prepa- 
ration of “shopping lists.’ 

plants may be useless for the nation’s | 

needs and many jobs formerly of 
great worth and profit, will have 
vanished away. 

But for the manufacturer who can 
engage in some defense work, many 
new orders will have come in to take 

ee a ee ee 



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Trade Mark registered U. S. Patent Office; | 
Established 1926 and registered as 
Electric Refrigeration News 

F. M. COCKRELL, Founder 

Published Every Wednesday by 
5229 Cass Ave., Detroit, Mich. 
Telephone Columbia 4242 

Subscription Rates 
U. S. and Possessions, Canada, and all countries 
in the Pan-American Postal Union: $4.00 per year; 
2 years for $7.00. All other foreign countries: $6.00 
per year. Single copy price, 20 cents. Ten or 
more copies, 15 cents each; 50 or more copies, 
10 cents’ each. Send remittance with order. 

Editor and Publisher 

PHIL B. REDEKER, Managing Editor 
THEODORE T. QUINN, Assistant Hditor 

Editorial Staff: Jim McCaLttum and 

JoHN R. ADAMS, Business Manager 
JAMES B. SMITH, Advertising Manager 
PauL Park, Asst. Advertising Mgr. 
Ep HENDERSON, Circulation Manager 
M. HELEN COCKRELL, Credit Manager 

On leave of absence for military service: 
Ropert P. Nixon, and JACK SWEET 

Member, Associated Business Papers 
Member, Audit Bureau of Circulations 

VOLUME 34, No. 7, SERIAL No. 656 
OCTOBER 15, 1941 
Copyright, 1941, Business News Publishing Co. 

Refrigeration Is Essential 

To America’s Health 
And Efficiency 

Who's Right? 
A Forecast 

WO schools of thought exist today 

about the position of the electrical 
appliance business during the war- 
time “emergency.” 

One of them, represented by the 
New Deal economists, and the OPM 
experts in particular, declares that 
electrical appliances are due for tem- 
porary elimination or drastic curtail- 
ment, at best. 

The other, represented by shrewd 
business analysts, insists that apparent 
metals shortages are artificial, and 
that in time appliance manufacturers 
will get the materials they need for 
limited production. 

The latter point to an undeniable 
fact: that there has been tremendous 
forward buying of metals for inven- 
tories, both on the part of manufac- 
turers, and on the part of the Army 
and Navy. The Navy, in particular, 
is said by some to have stores of steel, 
copper, zinc, aluminum, and other 
critical materials sufficient for most of 
its needs for all of 1942, at least. 


These business analysts further 
point to the production cuts in automo- 
biles and refrigerators (roughly, 50% 
of 1941 output) which will release 
quantities of metals for non-defense 

Based on present demands for 
metals among the makers of guns, 
tanks, ammunition, and shells, these 
statisticians predict that sufficient 
materials should be available to pro- 
ducers of electrical appliances for 
production approximating that of 1939. 

New Deal economists, on the other 
hand, point out that the nation’s new 
munitions industries will turn out 
“only” some five or six billions of 
dollars worth of finished lethal weapons 


during 1941; whereas in 1942 they 
are expected to fabricate at least 
30 billions of dollars worth of fighting 
machines and ammunition. 

It’s difficult for any lay mind to 
embrace these figures. Even the OPM 
experts admit that as yet they can’t 
translate them into actual tonnages of 
metals needed. But their preliminary 
studies do indicate that if in 1942 the 
electrical appliance industry continues 
to manufacture its products out of 
substantially the same metals it has 
been consuming this year, its produc- 
tion cannot possibly approximate that 
of 1939. 

They qualify this dolorous predic- 
.tion by stating that if Russia folds up 
this year, more steel will be available 
to civilian industry than they have 
been counting on. As for copper, 
nickel, and aluminum, however, they 
only shake their heads. After present 
inventories are used up, they reiterate, 
there will be no more for “non-essen- 
tial’ or “semi-essential” civilian use 
for a long, long time. 


And if Russia continues to fight— 
maintains a line of battle—throughout 
the winter into next spring, there 
won’t be enough steel for most civilian 
manufacturers to keep their production 
lines running. 

Russia, you see, will need not only 
tanks, guns, and ammunition, but raw 
steel. Her own steel production centers 
are now mostly in German hands. 

As for our own production, it’s 
just now beginning to get going. And 
as yet, our production of big artillery 
and shells, and of heavy tanks, is still 
in the blueprint stage. Planes and 
aircraft motors producers are just 
beginning to hit their stride. 

The “stride” of aircraft manufac- 
turing, however, is to be stepped up 
unbelievably. On the OPM maps of 
the Central West are studded locations 
of new plants planned. West of the 
Mississippi, out-of-range of the biggest 
bombers now thought possible, are to 
be erected new aircraft plants, new 
tank manufacturies, new shell-loading 
concerns, new Skodas, new Schneiders- 
Creusots, new Du Ponts. 

In short, Mr. Knudsen hasn’t been 
taking it easy. He has been given an 
enormous job to do, and his plans are 
so tremendous that the common mind 
of man cannot encompass. them. 
When Mr. Knudsen gets all his pro- 
posed new plants in action, America 
will have an armament producing 
business so colossal that no possible 
combination of nations in the world 
can hope to challenge us. 

That’s how big our _ projected 
armament program is. 


Major manufacturers of electrical 
appliances have not been uninformed. 
They have had access to the earth- 
shaking conceptions of Mr. Knudsen’s 
proposed armament industry. And 
they have laid in stocks of metals 
to keep them going. 

It is entirely possible that certain 
of these manufacturers can keep their 
production going as of 1939 levels 
throughout 1942—living off of inven- 

It is possible, also, that a few 
appliance makers will have devised 
new materials and new designs by 
means of which they can continue to 
produce a limited quantity of electrical 

They’ll Do It Every Time 

eaten: ——— 

By Jimmy Hatlo 

941, King Features Syndicate, Inc., World rights reserved. 8-22 

2 “you may GET fee y 




appliances, even if their inventories of 
metals are commandeered (a prospect 
not now contemplated by OPM). 

But 1943, however, is another story. 
We do not know of a single manufac- 
turer who has today enough metals 
to keep his production lines going 
efficiently for 1943 without special 
dispensation from the government. 

This special dispensation for elec- 
tric refrigerators is _ still possible. 
There are reasons to believe that com- 
mercial refrigeration (food preserva- 
tion equipment only) will be declared 
an essential industry soon. Household 
refrigeration should be made essential, 
also. But that will take a lot of work 
—just as the fight for commercial 
refrigeration priorities is requiring. 


As for other electrical appliances, 
let’s see what “they” (the OPM 
experts) say: 

Washing machines: Manufacturers 
of home laundry equipment have had 
the advantage of belonging to a 
vociferous, politically potent associa- 
tion. They escaped the “luxury tax” 
which was applied to electric ranges 
and refrigerators this year. But their 
number is up. As we hear it, after 
their present inventories are exhausted, 
they’re in for very tough sledding. 
Very few of them have any wood- 
working machinery left, but even if 
they could return to wooden tubs, 
they probably can’t get enough electric 

Electric ranges have a good story 
to tell on the preservation of vitamins 
in cooking. Also, their normal produc- 
tion does not call for huge quantities 
of steel. But nickel—which they need 
for heating elements—is another story. 
Curtailment appears inevitable. 

Water heaters: Sharp curtailment 

Small appliances (toasters, waffle 
irons, curling irons, irons, fans, perco- 
lators, etc.) —the New Dealers recog- 
nize a “morale value” here (brides 
expect their toasters), and they also 
take cognizance of the relatively small 
quantities of strategic materials such 
small appliances consume—but they 
remain adamant in their insistence 
that after present inventories run out, 
manufacturers of these “table” or 
“traffic” items may have to subsist 
largely on metals substitutes. 

If there is a conflict between the 
forecasts of the New Dealers and 
some of the analysts of Big Business, 
which shall we accept? Well, what 

do you think? No matter how accurate, 
how right, the analysts hired by Big 
Business may be, we know that the | 
New Dealers are in the saddle. The 
country has voted that way. 

And so, if the New Deal economists 
say that the electrical appliance busi- 

ness—with the possible exception of =x 
electric refrigeration—is slated for a 
sharp curtailment during the war—we Defense 
are forced to believe that they will pr 
have their way. manufa 
men ha 
This editorial, friends, is based on that is 
information “straight from the feed- .-t 
bag.” These sources of information— to see | 
much to the industry’s disappointment — 
and discomfiture—haven’t been wrong sufficien 
yet. And they say: “Only refrigeration ag 
has a chance of survival for 1943 under — 

our war effort. And even refrigeration 
must be backed by political effort— 
because plenty of political pressure is 
being placed behind less essential 
“non-defense” products. Whether we WHY 

approve of it or not, “the squeaking IS A 
wheel gets the grease.” 

= , Hon. Ed 

The industry must redouble its U.S. Se 
efforts to focus attention on its essen- oa 
tiality. We must prepare now against This 
your let 

1943. letter of 

which I 

the amc 

you mus 

QUOTED sane 

letter we 

in writir 

help in 


175,000 TONS OF STEEL pape 

HE goal is to save 175,000 tons of steel pe “ 
and smaller quantities of other scarce aaa “y4 
materials. perishab! 
The method, as announced by the Office reason _ 
of Production Management at Washington, manager 
is to order manufacturers to reduce their store to 
production of mechanical refrigerators ™ equipme: 
the last five months of this year 43.2% below pec fc 
the monthly average for the year ended last of thie r 
June 30. ; equipmer 
The effect will be felt by 30 refrigerator that the 
plants employing about 45,000 workers of sight. 
19 American communities. . pon A is In the 
The saving of steel and other materials 's Inside oj 
made necessary by the defense program. Person d 

The method chosen probably is the easiest ofad 
way. It may, indeed, be the only practicable kitchen 

way. But we doubt that. : mind, as 
We still believe it would be possible for he is fay 
the OPM to tell the refrigerator manu I will 
facturers: in the kj 
“You must save 175,000 tons of steel, and is, to sor 
you must save specified amounts of alum! a 

num; brass, zinc, copper, rubber, 2nd other 
materials, in five months. How you save it }s 
your business. If you can do it only = 
cutting your production 43.2%, all right. BU 
if, by being ingenious enough to find and = 
substitutes for steel and other scaive ~¥4 
rials, you can do it with a smail:r < n 
production, or without any cut in production, 
that will be fine.” a 
And we still believe that would be ® 
better way. Better for workers '° — 
erator plants, who need their jobs; better 

communities where such plants are © taste 
better for the Treasury of a Governm c 

which sorely needs tax revenue from 7 
tion by industry—From editorial page 
“Cleveland Press,” Oct. 9, 1941. 


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Refrigeration Men Continue Campaign of Writing To Government 


Editor’s Note: TECORD members are striving to inform the 
government of the absolute necessity for refrigeration to maintain 
the health and efficiency of the American populace, upon which, 
in the final analysis, success of the national defense éffort depends. 
On this page are printed copies of several letters sent to Congress- 
men telling them why refrigeration is vital and should be so 

considered by the government. 


Hon. Edwin C. Johnson, 

U. S. Senator 

ies to 
= Alva B. Adams, 

U. 8. Senator 
J, Edgar Chenowitch 
Lawrence Lewis 
William S. Hill 
Edward T. Taylor, 

U. S. Representatives 
Dear Senator: 

The next time you have dinner or 
have occasion to be in a restaurant, 
cafe, or grocery, will you ask the 
manager to show you the refrigera- 
tion equipment that keeps the food 
you eat sanitary and edible? Ask 
him, if this equipment failed, how 
jong he could serve you with food 
that would not be dangerous to your 

The refrigeration serviceman who 
repairs or replaces this equipment 
comes to a local jobber, such as our- 
selves, who carry the necessary parts 
to get the plant going again. The 
serviceman cannot wait until the nec- 
essary parts are shipped from the 
factories, and neither will the food 

Unfortunately, refrigeration takes a 
great deal the same material as our 
Defense Program; copper, brass, and 
chemicals, on which there is no sub- 
stitute; however, the refrigeration 
manufacturers, jobbers, and service- 
men have a defense program also and 
that is to defend the health of the 
people in these United States. 

Will you please use your influence 
to see that the refrigeration supply 
jobbers, who are conveniently located 
to serve the serviceman, are alloted 
sufficient materials to keep our food 
properly preserved. We sincerely be- 
lieve by doing so you will help 
prevent a serious epidemic caused by 
spoiled foods. 

Very truly yours, - 
McCombs Refrigeration 
Supply Co. 

H. R. McComss 


Hon. Edwin C. Johnson, 
U. S. Senator 
Washington, D. C. 
Dear Senator: 
This will acknowledge receipt of 

your letter of Sept. 8 in reply to my © 

letter of Sept. 3. 

Unless your letter was a form letter, 
which I appreciate you must use, with 
the amount of correspondence that 
you must have, I am afraid that you 
misunderstood my letter entirely. My 
letter was not to convey the idea that 
in writing you, I was soliciting your 
help in obtaining materials for the 
“conveniences” we have been ac- 
customed to. Quite to the contrary, 
I was attempting to call your atten- 
tion to the necessities of more par- 
ticularly, commercial refrigeration 
used in preserving larger stocks of 
Perishable food stuffs. That is the 
reason I asked that you ask the 
Manager of a restaurant or grocery 
store to show you the refrigeration 
‘quipment he has installed to pre- 
Serve food in quantities. So few 
People realize that an establishment 
of this kind have any refrigeration 
erent whatsoever due to the fact 
pe the machinery is completely out 
e sight. Most frequently the machine 
fant the basement and the coils are 
pm of a box where the average 
in does not see them, and when 
e cantion is mentioned, the picture 
kiten omestic refrigerator in his home 
cha immediately shows in his 

@, as that is the only refrigeration 
€ is familiar with. 
ca, admit that the refrigerator 
is, to ommegyp of the American home 
—_Some extent, a convenience, for 

the simple reason that the housewife 
could buy just enough foodstuffs for 
one meal at a time, and therefore, 
eliminate the necessity of preserva- 
tion. However, the grocery and the 
restaurant, and the wholesale food 
distributor cannot get by this way. 
He must preserve quantities of food 
in order to insure that housewife 
edible and healthy food. 

My letter, therefore, was a very 
serious attempt to get your thoughts 
of refrigeration away from classing 
it as a convenience considering the 
domestic refrigerator which we see so 
many of in appliance stores and in 
our own kitchens, to the refrigeration 
that so few of us know about and 
which cannot be classed as a con- 
venience or a luxury in any sense of 
the word. 

We fully realize the needs of the 
Defense Program and we, as well as 
the entire refrigeration industry are 
cooperating 100% and intend to con- 
tinue to do so. There is never a day 
that goes by that we do not put 
Defense first as far as materials are 
concerned. However, we that know 
what commercial refrigeration is 
doing in this country, as outlined 
above, cannot sit idly by without 
calling to the fact to those who are 
not as familiar with it as we. 

We hope that we have thrown a 
little more light on the reason for 
writing you and again solicit your 

Very truly yours, 
McCombs Refrigeration 
Supply Co. 

H. R. McComss 


The Harry Alter Co. 
1728 So. Michigan Ave. 
Chicago, Ill. 

According to your own published 
figures, there are over 20 million 
domestic and commercial refrigera- 
tors in use in the U. S. A. An 
investment of over 5 billion dollars. 
Think of it, 5,000 million dollars at 

Now here is another amazing 
figure. In order to repair and main- 
tain this 5,000 million dollar invest- 
ment only 5 million dollars of raw 
material is used each year. 

I estimate this 5 million dollars of 
raw material this way: About 18 
million dollars of parts and supplies 
for repair of existing refrigeration 
equipment are used yearly. But direct 
labor, overhead, and profit would re- 
duce the actual raw material figure 
to only 5 million dollars. 

Thus a paltry 5 million dollar total 
of steel, brass, copper, zinc, nickel, 
rubber, and other restricted materials, 
placed ahead of other civilian needs, 
and diverted from defense uses, will 
enable parts manufacturers to supply 
all the replacements required to re- 
pair and maintain America’s 5,000 
million dollar refrigeration invest- 

Reduced to simpler terms—a $1,000 
refrigeration investment can be main- 
tained annually for $1.00 worth of 
presently restricted raw material. 

One would think the Nation’s 
economy would be benefitted by such 
a priority even if we were discussing 
a luxury product, an amusement 
device, or such. But man alive, 
we're talking about machinery that 
preserves food, prevents waste and 
spoilage; machinery that pays for 
itself as it goes along; machinery that 
improves health, morale, that people 
spent 5 billion dollars for in 15 short 

And now the refrigeration repair 
and service industry is told to operate 
under priorities order P 22. First— 
order P 22 definitely excludes domestic 
refrigeration. I wonder what some 
of these fellows in Washington would 
tell Mrs. Joe Doakes, when her refrig- 
erator stops, loaded with $10 worth 


of food (they always say its $30) 
and decay starts. Shakespeare said 
“There’s no fury like a woman 
scorned”—Hell a woman “scorned” is 
an amateur at “fury” compared to a 
woman with a broken down food- 
laden refrigerator. And don’t forget 
there are over 15,000,000 women 
who’s pride and joy is that gleaming 
glistening ‘“Whosit” box in_ the 
kitchen. Congressman, Senators, and 
all Politicians attention: Better see 
that Mrs. Joe Doakes’ refrigerator is 
not down too long, because of priori- 
ties or she might send some one else 
to Washington to better protect her 

Again getting back to Order P 22— 
not only is it impractical for the re- 
frigeration service industry, but it is 
also ambiguous. For example, by 
stretching its meaning we might say 
that a large butcher box in a whole- 
sale meat market would qualify. 
Suppose an equally large box is in a 
restaurant? If that would qualify 
then why not a smaller box in a 
barbecue stand? If that would qual- 
ify would the same size box in some 
boarding house qualify? How about 
ice cream cabinets? Beer Coolers? 
Soft drink cabinets? Vending ma- 
chines? Are all such qualified for 
priorities on repair parts under 
Order P 22? And if they are would 
any of this equipment located in a 
home qualify? 

Is the machine itself and what it 
does the yardstick that determines the 
repair parts priority or is the deter- 
mining factor where it is located? 
No one knows the answers to these 
questions and so Order P 22 is 
valueless to the refrigeration repair 
and service industry. 

Why not a blanket priority under a 

certificate system? Start with Mrs. 
Joe Doakes. Let her sign a statement 
that this bill of material (repair 
parts) was installed in her refrigera- 
tor. Let the serviceman endorse same 
and send it to this supply jobber, with 
his order. Let the supply jobber keep 
a file of such certificates available to 
inspection by OPM field inspectors. 
Thus only 250 concerns need be 
policed. Then let the supply jobber 
certify to the manufacturer that sup- 
porting certificates are in his file for 
the accompanying purchase order. 
Thus enabling the manufacturer to 
obtain his raw material. 
“A simple direct method that will 
work, that will prevent chiseling, and 
that will keep America’s refrigeration 
in good running order. 

But it needs a blanket A 10 priority 
rating, and an all inclusive one. 
That’s what we should fight for 
And we should accept nothing less. 

Harry ALTER, 


H. E. Humphreys Co. 
Refrigeration and Air Conditioning 
Equipment, Engineering, Maintenance 

80 South Main St. 
Concord, N. H. 

Congratulations on the fine job you 
are doing in behalf of Refrigeration 
as a whole and distribution in par- 

As the largest distributor of Com- 
mercial Refrigeration in this state, we 
are naturally very much concerned 
with what the future has in store for 
us, particularly during the next 12 

There is almost no direct “Defense 
Business” here for Commercial Equip- 
ment. It is true that a large Navy 
Yard is located in Portsmouth, N. H., 
but our experience has been that 
Manufacturers get the Navy’s busi- 
ness there at figures which are below 
our cost. 

This so-called “Defense Boom” has 
played some odd tricks with the 
Commercial Refrigeration business 
here. Many persons who were thrown 
out of work during the depression, 
started small neighborhood stores. 
Now they are finding they can make 
more money by returning to their old 
jobs, so are closing up the stores they 
ran during the depression. Of the 
remaining independent stores, nearly 
all have invested every available 
dollar in inventories of canned goods 
against possible shortages and price 
rises. Many have strained their credit 

in doing so. Needless to say, they 
are reluctant to take on more 
obligations in the form of new 
equipment. There are, of course, 
other things which tend to offset this 
undesirable reaction to the present 
“Boom,” but it is interesting to note 
this contrary turn as against the all- 
out buying spree in more urban areas, 
particularly industrial sections. 

The “Town Meeting” and resulting 
TECORD is unquestionably a forward 
step in the right direction and has 
our unqualified approval. If we can 
help in any way just let us know. 
We have already taken most of the 
steps suggested. We are endeavoring 
to keep our Congressmen informed. 
Facts, such as your recent charts 
and accumulated statistics, in the 
predigested form in which you pre- 
sent them, are particularly helpful in 
presenting the cause. 

The sooner we can put over the 
idea that we are “Guardians of the 
Nations Food” the better it will be 
for the country and the sooner we 
will be accorded the proper treatment 
by the powers-that-be in Washington. 

Very best personal regards, 


California Refrigerator Co. 
Refrigeration—Air Conditioning 
Equipment, Parts, Tools, Supplies 
1077 Mission St. 

San Francisco 

Dear George: 

Yesteday, Jess Rauch, our engineer 
and vice president, and I saw our 
congressman, Tom Rolph from the 
Fourth District of California, which 
includes the northern section of San 
Francisco. Tom is a fellow Rotarian, 
past president of the San Francisco 
Rotary Club and a very close friend 
of Mrs. Pratt and myself. Accom- 
panying us was Charles Merrill of 
Holbrook, Merrill & Stetson, who is 
president of “The Refrigeration 
Group” of San Francisco. 

We presented the case of the refrig- 
eration industry as outlined by AIR 
using many clippings from the NEws 
and some of your editorials. 

He is 100% in accord with furnish- 
ing sufficient parts as well as new 
equipment for refrigeration not only 
for the government, but for civilian 
use. He authorized me to tell the 
News; tell E. A. Vallee, President of 
Refrigeration Equipment Manufac- 
turers Association; C. E. Borden, 
President of the National Refrigera- 
tion Supply Jobbers Association—that 
at any time—either in person or by 
letter, they can make a request to 
him at his office in Room 108, House 
Office Building, Washington, D. C. 

Congressman Rolph will immedi- 
ately without any further notification 
contact the Congressman in Michigan, 
especially around Detroit; in and 
about Chicago; Ohio, Pennsylvania, 
and other places where refrigeration 
supplies and equipment are manufac- 

I am also sending a copy of this 
letter to Tom marked to the attention 
of his secretary, Miss Kletz, so that 
if any of you write in or call there, 
mention this letter. I believe that 
Tom, who by the way is one of the 
finest men in America, _ true-blue 
honest, and upright, would introduce 
a bill if necessary for us. He is a 
member of the Price Fixing Commit- 
tee of the House and Mr. Henderson 
has already appeared before this com- 
mittee. There is no Congressman in 
the whole United States who is any 
more sincere or working any harder 
than he is to do what he can for 
any cause that he is sure is for the 
benefit of all the people as well as 
our nation. He stated that there 
were 50,000 firms like ours in the 
United States employing 5,000,000 and 
does not believe that it is the inten- 
tion of our government to put these 
firms like ourselves and yourselves 
out of business. 

Please command me if I can be of 
any further help and decide whether 
you want to communicate directly 
with my good friend, Tom Rolph, or 
have me do it for you. 



Refrigeration Economics Co., Inc. 
Engineers and Manufacturers 
Specializing in 
Complete Refrigeration and 
Air Conditioning Systems 
1232 Second St., N. E. 
Canton, Ohio 

Senator Robert A. Taft 
Senate Building 
Washington, D. C. 
Dear Sir: 

Thanks for your letter replying to 
ours relative to materials required 
for refrigeration. 

We are glad to know that you are 
proposing a statute to set up a board 
which can work out an intelligent 
solution of this question of non- 
defense items without impairing the 
defense program. 

However this statement of yours 
whether intentional or not overlooks 
the fact that refrigeration is defense 
of our health and food supply and as 
such just as necessary as bombers or 
battleships if not more so. 

Our national health and food supply 
is, I think, the first line of defense. 
Without this protection the army, 
battleships, bombers, fighter planes, 
etc. will be of little use. 

We have had repeated to us “wise- 
cracks” made by officials in Washing- 
ton, such as “use ice.” Now it is just 
about as intelligent to tell us to use 
a covered wagon and a team of oxen 
for transportation. True it was done 
once but we are now geared up to 
railroads, trucks, and airplanes and 
this country could not survive with- 
out them. 

It is true that ice can be and is 
being used for refrigeration but to 
apply ice refrigeration to most of 
our modern commercial refrigeration 
problems necessitates just about as 
big an expenditure of materials and 

‘man hours as a modern commercial 

refrigerating unit. 

Add to this the fact that to manu- 
facture and deliver this ice costs the 
nation about six times in electric 
energy, gasoline, man hours, etc. as 
much as it does to produce this same 
refrigeration with the modern com- 
mercial mechanical unit and ice will 
not give as satisfactory results. 

Certainly we should all approve of 
every possible effort towards defense 
but refrigeration is one of our very, 

_ very important first lines of defense. 

A little serious consideration of the 
facts applying should, I think, con- 
vince you that it is the duty of 
everyone in Washington to provide 
the refrigeration industry with all 
materials, necessary for the preserva- 
tion of food and public health. In 
short, the O.P.M. should ask the 
Refrigeration Manufacturer’s Associa- 
tion what they require in the line of 
materials to keep the refrigerating 
equipment of this country up to 
present standards and provide such 
additional as is of necessity and then, 
having this information, it should be 
up to O.P.M. to supply priorities 

Your reconsideration will be appre- 




Refrigeration Service Engineers 
Beaver Dam, Wis. 

Received your recent letter in re- 
gards to the appointment to the 
Temporary Educational committee. I 
will be very glad to accept the 

I do agree that in these times like 
we are having we all will have to 
hang together in order to prove our 
side of the story. 

First Vice President 


Philip H. Harrison & Co. 
191 Central Ave. 
Newark, N. J. 
Dear George: 
Good work! 
Will be glad to help all I can. 



S06. us. par Ore 


Pont pe Nemours & Compa 

_ Wilmington, Delaware | 
National Ammonia Division 



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ro. © 


If Dealers Adjust Basic Thinking, 1942 
Should Be Good Year, Truesdell Believes 

should be a good appliance year for 
those retailers who adjust their basic 
thinking on appliance merchandising 
to meet present selling conditions, 
Leonard C. Truesdell, in charge of 
department and furniture store sales 
for Frigidaire, told the recent con- 
vention of the National Retail Fur- 
niture Association here. 

“Remember that profits depend on 
more than just the number of units 
you have to sell,” he advised. ‘‘You’ll 
have fewer appliances to sell next 
year, but your gross profit should be 
higher, because: 


“You will have fewer trade-ins to 
accept and you can make money on 
them, for you can sell them to per- 
sons who can’t afford new models; 

“You can reduce your outside sell- 
ing, and thus save on commissions; 

“You can reduce your advertising 
effort; i a 

“You can step up your average 

No Joints! No Leaks 

This Rome Jointless Water Cooled 
Condenser is a typical example of 
Rome’s ability to provide trouble 
free condensing equipment. . Rome 
Water Cooled Condensers are used 
by many leading compressor manu- 

facturers. Write for complete 



222 Canal Street 
ROME, N. Y. 




New Sound-Color Movie 
Prepared By MKB 

NEW YORK CITY—‘“It Happened 
in the Kitchen,’ Modern Kitchen 
Bureau’s new full color talking mo- 
tion picture which was premiered 

unit sale, because, although there 
will be models available in all price 

pr ene nad people will buy better here recently, is now ready for dis- 

eae , tribution to utilities and appliance 
Mr. Truesdell said that most 

bitte? 2 fit : . . dealers. 

ealers’ 1942 profits, if no tas This 40-minute Kodachrome movie 

black, ought at least to be 4 tos the story of the all-electric 

“light gray,’ and “certainly your 
appliance operation should not be in 
the red.” 

kitchen through the experiences of 
Mr. and Mrs. Jones and their baby, 
a typical American family, in a typi- 
cal old-fashioned kitchen, poorly 
planned and lacking in modern 

Mrs. Jones, fed up with her old 
kitchen, has learned about kitchen 
planning from womens’ magazines 
and other sources. Finally she in- 
sists that Mr. Jones do something 
about it. 

The audience actually sits in on 
the planning of the new Jones 
kitchen, helps remodel, equip, and 
redecorate it. 

Every woman in the audience gets 
countless ideas for color schemes, 
decorative effects, and appliance ar- 
rangements from the several types 
of kitchens shown. She gets a last- 
ing realization of the time and work 
saving features, the modern con- 
venience and comfort of electrical 

A purchase print of the film is 
offered at $212. That price includes 
black and white photographs from 
the movie for publicity and advertis- 
ing use, suggested publicity stories, 
an instruction sheet, and blueprints 
of the major kitchens featured for 
distribution to the audience. 

Modern Kitchen Bureau offers 
inspection prints of the picture for 
a charge of $5, which is applied 
against cost of the film if purchased. 

Further details can be obtained 
from Modern Kitchen Bureau, 420 
Lexington Ave., New York City. 


Dealers should find out as soon 
as possible about how many appli- 
ances they can expect from their 
manufacturers next year, the speaker 
added. “You may not be able to 
get exact figures,” he conceded, ‘“‘but 
you ought to be able to get a pretty 
good idea.”” Then see how this com- 
pares with the 1938 or 1939 figure, 
he advised. 

Although some fundamental changes 
must be made in dealers’ thinking, 
certain other fundamentals must be 
retained, he emphasized. 

“Keep up good morale,” he ad- 
vised; “keep up _ careful, polite, 
competent servicing; don’t get cocky; 
and, above all, hold the key men on 
your sales staff. See that they make 
enough money so that they are not 
attracted to other fields. You spent 
a lot of money building up your sales 
organization; keep it intact.” 

Universal To Tie In With 
MKB on Promotion 

NEW BRITAIN, Conn.—Fall pro- 
motion activities on Universal elec- 
tric ranges will be closely tied in 
with the Modern Kitchen Bureau’s 
program, with emphasis on _ the 
‘“Multiheat Switch,’ one of the fea- 
tures of the 1941 line, according to 
William J. Cashman, sales promotion 
manager for Landers, Frary & Clark. 

Cooperative advertising, window 
banners, a special point-of-sale pro- 
motional package, and other mate- 
rials will mark the company’s fall 
drive on both ranges and washers. 

Universal range sales, it is re- 
ported, are the greatest in the firm’s 
history, and the company is making 
efforts to speed up deliveries. 

Orders For MKB Helps 
Set New Record 

NEW YORK CITY—A record total 
of orders for all promotional aids 
offered by Modern Kitchen Bureau in 
its fall electric range and water 
heater campaigns has been received, 


y 4 ASSURE you of the best service on all CHIEFTAIN 
refrigeration units and parts Tecumseh Products maintains these 
district offices for your convenience. 


New York, N. Y. 
Suite 772, Gen. Motors 

Decatur, Georgia 
228 Second Street 
Telephone: Atlanta Bldg 
Dearborn 5474 

Dallas, Texas 
3913 Rawlins Street 
Telephone: 5-1155 

St. Louis, Mo. 

$93-595 Arcade Bldg. 

Telephone: Republic 




Canadian Office 
1127-31 Dundas Street 
London Ontario 


1775 Broadway 
Circle 6-2934 

Chicago, Illinois 

565 W. Washington 
Telephone: State 3124 


reports H. L. Martin, manager. 
Most popular item in the range 
program is a flasher window display 
in three colors, built around the 
theme of the Bureau’s national ad- 
vertising, “The Switch Is ON— 
Cooking’s Going Electric!” <A large 
electric range switch and heating 
unit flash on and off, to illustrate the 

message. Photographs from _ the 
national advertising are used in the 

In the electric water heater cam- 
| paign, a new radio program recording 
| of 16 one-minute transcriptions fea- 
_ turing Donald Duck and a topflight 
| announcer, has proved to be an out- 
| standing success, Mr. Martin says. 

Adds Service Department 

DECATUR, Ill.—General Appliance 
| Co., 850 E. Wood St., has opened a 
| completely equipped service depart- 
ment, specializing in refrigeration 
| and air conditioning units, both com- 
| mercial and _ household. 

and mutters 

OCTOBER 15, 1941 

Specialty Selling in the ‘Emergency’ 

‘Ham-and-Eggs’ Salesmanship 
Hits the Jackpot Today 

By William Rados, Sales Promotion Manager, Refrigeration Division, 
The Crosley Corp. 

“They’re not hitting the jack pot 
often enough.” 

These words, by a_ well-known 
chain store operator, sum up his 
views on refrigerator selling condi- 
tions today. As he said, “Our floor 
is getting worn out from shoppers. 
However, this situation goes to the 
salesmen’s heads. They confuse 
leads with orders. Walks-ins with 
deliveries. Lookers with buyers. 
And as a result they’re losing busi- 
ness because they’re not selling hard 

Looking around the stores today 
we see that this fact is not fully 
appreciated. In fact, you can 
quickly group all salesmen and 
dealers into one of three groups. 

1. THE DOOR MAN. The ‘Door 
Man” is good at opening doors. Then 
he stands back, announces the price 
something about it 
being a “real value.” If the pros- 
pect asks any questions he may 
answer them, but if she says nothing, 
he stands there silently as a polite 
door man should. Unfortunately with 
this type of selling, the front door 
closes too often on a lady who 
would have bought if some one had 
done a little more intelligent job of 
selling her. 

The Philologist is a word expert. 
Salesman ‘Phil’ is a Philologer be- 
cause he speaks many words, but the 
prospect doesn’t understand what he’s 
talking about. He tells her “this 
model has a Storabin,” but he doesn’t 
tell her whether it is for brushes and 
dust pans, the children’s toys, or 
empty ink bottles. He casually 
mentions such mysteries as ‘“bond- 
erize, cellutize, anodize, hermetically 

sealed, heat exchanger, Scotch Yoke 
and reciprocating-type compressor.” 
Heaven help her when he gets to the 
Moist-Kold models, for that’s where 
he really goes technical. 

“Phil” gets a certain amount of 
business because he impresses people 
with his detailed knowledge of the 
refrigerator, even when they don’t 
understand it. But “Phil” falls down 
because he fails to tie up product 
with benefits to Mrs. User. 

counterman takes your order fo, 
ham and suggests eggs. You order 
coffee and he immediately tries to 
sell you doughnuts as well. To him, 
coffee and doughnuts “go together.” 
And ham and eggs “go together.” 
He can’t think of one without think. 
ing of the other. Likewise the retail 
salesman who’s a leader can’t men- 
tion a feature without mentioning 
the benefit to the prospect. 

Meet “the counterman” on any 
showroom floor and he’ll tell you, 
“The Storabin will save you many 
steps because you keep foods that 
require no refrigeration here, which 
now you keep in the back hall or on 
the cellar stairs.” 

That’s the kind of selling that sells 
the model carrying longer dollar 

Ham-and-Eggs salesmanship will 
explain substitutes, larger down pay- 
ments, and fewer months. Every 
time you say anything to a prospect, 
follow the Counterman’s example— 
explain the benefit the customer gets 
out of it. 

For that’s the kind of selling that 
will really hit the jack pot in today’s 

Vitamin Booklet Offered By Institute 

WASHINGTON, D. C.—‘Vitamins 
that Count,” a 20-page booklet on 
selecting menus that assure an ade- 
quate supply of vitamins and min- 
erals, is now being distributed by the 
Electric Institute of Washington. 

Strong initial response to offers of 
the booklet over the air, in news- 
paper advertising, and_ especially 
through direct-mail moved over 1,700 
copies, reports J. S. Bartlett, man- 
aging director of the institute. 

The two-color’ well _ illustrated 
booklet draws heavily on material 
published by the Bureau of Home 
Economics of the U. S. Department 
of Agriculture and other authoritive 
sources. It describes the essential 
functions which vitamins and min- 
erals perform and why they are 

A list of “Do’s and Don’ts’”’ to pre- 
serve these food qualities from the 
three thieves—air, water, and heat— 
is given, supported by quotations 
from government publications. 

Designed to help sell electric cook- 
ing, the booklet points out that 
ordinary cooking methods recom- 
mended for electric ranges are pre- 
cisely those suggested for saving 
vitamins and minerals. In giving 

H * 
| m ll 
 — is 

Denver, Colorado 
1526 Ivy Street 
Emerson 2734 
Los Angeles, California 
143 S. Alexandria 
Telephone: Federal 0946 
Indianapolis, Indiana 
1527 Madison Avenue 

h : Li acti 
Telephone: Lincoln 8983 resisting rubber compounds. 

Detroit. Michigan 

1202 Palms Building 
Telephone: Cadillac 




@ Miller offers the service engineer an authentic line of 
replacement parts that duplicate the original point for 
point in both design and quality. Each item is an exact 
duplicate of that supplied the refrigerator manufacturer, 
made from the same dies, of the same age and grease- 

And because Miller is the No. 1 supplier of rubber parts 
to the refrigeration industry, it can provide replacements 
that enable you to service 80% of all boxes in use today. 
All items are stocked for immediate delivery. For com- 
plete information, see your local Miller jobber or write— 


Ra cee 

data on heat necessary for proper 
cooking, electric range designations 
are used. 

Four pages are devoted to a chart 
rating foods for content of vitamins 
A, B, C, and D, and calcium, iron, 
and phosphorus. A fifth page gives 
instructions in the use of this chart 
in meal planning. 

Another four page section describes 
cooking methods recommended for 
various types of vegetables, meats, 
poultry, fish, and seafood. 

A bibliography of reference mate- 
rial used in preparing the booklet is 
published on the back cover. 

Breaking down the initial response 
to the booklet into the medium of 
advertising used, Mr. Bartlett found 
that 3,000 letters from the Electric 
Institute’s home economics depart- 
ment to those who attended the 
Institute’s women’s club luncheon 
demonstrations brought 768 calls for 
the booklet. 

A publicity notice inserted in one 
of the local dailies brought 322 re- 
quests. Response from offers over 
the air on three “women’s hour 
programs broadcast over local sta- 
tions netted 285 calls. 

Enclosures in power company serv- 
ice bills procured 157 requests. 

© Bighty-seven requests resulted from 

newspaper advertising and through 
Pepco home service department. 
Dealers’ salesmen distributed ® 
booklets to those who replied 
mailings made to approximately 500 
participants in two cooking schools. 


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Employes of Newark Distributor Take ‘Emergency’ Open House  Litle, Chief Engineer 
A wick Off For Their Annual Outing 

Lined up at the 

Fred Goldberg, general 

manager of 

edge of the swimming pool at the summer home of 

Apollo Distributing Co., are 

employes and officials of the firm. 


*s * 

NEWARK, N. J.—Members of the 
sales, order, advertising, credit, and 
pookkeeping departments of Apollo 
Distributing Co. here held _ their 
annual outing recently at the summer 
home of Fred Goldberg, Apollo gen- 
eral manager, in Nanuet, N. Y. 

The day’s activities, which centered 
around the swimming pool, included 
a men’s bathing beauty contest, won 
py Joseph Hecht, sales representa- 
tive; contests for the worst dive and 

worst exhibition of under-water 
swimming; badminton, table tennis, 
paseball, etc. 

A dance for the guests was held 
in the evening. 

Official hostesses were Mrs. David 
Slobodien, wife of Apollo company’s 
president, and Mrs. Fred Goldberg. 

Apollo executives and representa- 
tives attending the outing included 
§. J. Gutman, former sales promotion 
manager; Harry Epstein, general 
service manager; Bernard Walsh, 
sales-order department; and Leonard 
Jacobs, Joseph Hecht, Walter Grew, 
Jack Edelson, David S. Cooper, 
Harold Bergman, and Edward 
Adams, wholesale sales representa- 
tive, in addition to Mr. Slobodien and 
Mr. Goldberg. 

|, Gannon Named Buyer 
for Kansas City Store 

KANSAS CITY, Mo.—Jack Gan- 
non, former Kansas City sales man- 
ager for Frigidaire’s western Mis- 
souri division, has been named 
major appliance buyer for Jones 
Store here. 

Mr. Gannon, who will take over 
the management of one of the 
largest appliance departments in the 
middle west, has been a salesman, 
sales manager, promotion manager, 
and a department store buyer before. 

Mr. Gannon replaces Harry Ben- 
ton, who has taken a similar depart- 
ment store buyership with a Seattle, 
Wash. firm. 

The Jones Store is said to be one 
of the pioneers in department store 
handling of trade-in refrigerators, 
how having a department with more 
than 50 models on display on the 
second-floor appliance level. 

Michael Named President 
Of John Gerber Co. 

MEMPHIS, Tenn. — To succeed 
George Lawo, who died recently, 

R. Michael has been named 
President and general merchandise 
manager of John Gerber Co. here. 
fore his promotion, Mr. Michael 
headed the major appliance and 
electrical departments. 

Pipken To Head Appliances 
For Davis Furniture 

CHEYENNE, Wyo.—Paul Pipkin 

mai been appointed manager of the 
Jor appliance department of Davis 

_e Co. here. Mr. Pipkin for 
dope _ was a salesman in the 
ment, which has now been ex- 

panded to include a full line of home 

Wilson Joins Sales Force 
OF Welcome Service 

who ORD, N. C.—A. B. Wilson, 
tne the past few years has been 

cted with Reynolds Electric 
Weleo 4s joined the sales force of 
me Service Station here. 

45 Attend Outing of 
New England Jobbers 

FENWICK, Conn. Forty-five 
representatives of jobbers and manu- 
facturers attended the two-day fourth 
annual outing of the New England 
Refrigeration Supply Jobbers Asso- 
ciation held at Riversea Inn here 

Sports provided the chief enter- 
tainment, with Cecil Boling of New 
York City, winning the golf kickers’ 
handicap, Charles Grofe of Spoehrer- 
Lange, New York City, taking low 
gross, and Art Wasserman of 
Marsden & Wasserman, Hartford, 
Conn., winning low net. The tennis 
tournament was won by Mr. Gilder- 
sleeve of Minneapolis-Honeywell in 
New York. 

Earle Maddison of Rhode Island 
Engineering & Supply Co. was 
“tops” with the “galloping dominoes,” 
winding up with a profit of $414,000 
in stage money. 

The outing will be repeated next 
year at the same place, according to 
Joe Simons of Marsden & Wasser- 
man, member of the planning com- 

Woman Sells 250 Units 
Since February 

SYRACUSE, N. Y.—Outstanding 
sales achievement by a woman in 
the appliance field is claimed for 
Miss Elsie Petrie of Dey Brothers & 
Co., Frigidaire dealer, by Eddie Als- 
berg, manager of the store. Since 
last February, Miss Petrie’s refrig- 
erator sales have totaled more than 
250 units. 

Miss Petrie had never sold any 
major appliance before starting with 
Dey Brothers last February, Mr. 
Alsberg asserts, and during her first 
two months of work the streets were 
filled with ice and snow. 
this starting handicap, however, she 
had sold and delivered her 200th 
refrigerator by the end of June, and 
has sold more than 50 additional 
units since then. 

Citation of Miss Petrie’s record, 
Mr. Alsberg said, was inspired by a 
recent report that a San Antonio, 
Tex., saleslady, Mrs. A. Sarvis, had 
sold nearly 650 Frigidaires during 
her five years with Joske Brothers 
department store. 

Smith Appliance Co. 
Opens New Outlet 

KANSAS CITY, Mo.—Smith Ap- 
pliance Co. has opened a new dealer- 
ship to handle Hotpoint refrigerators, 
and a complete line of ranges, wash- 
ing machines, and other small ap- 
pliances. The new store is located 
at 5306 Independence Ave. near the 
southern residential suburbs. For 
the past 10 years, C. B. Smith has 
operated a store at 4740 Prospect 

Melvin Named Office Head 
For Cecil Boling Co. 

NEW YORK CITY—William 5S. 
Melvin, formerly assistant manager 
of the New York factory of Peerless 
of America, has been named head of 
the office and engineering for Cecil 
Boling Co. here. 

The company is manufacturers’ 
representative for Bush Mfg. Co., 

Dole Refrigerating Co., and Rich- 
mond Engineering Co. 
SC a... Sa oe =” 

Despite | 

Held By Distributor 

KANSAS CITY, Mo.—To educate 
its dealers as to just what to expect 
under the present topsy-turvy condi- 
tions in the manufacturing field, 
Jenkins Music Co., Gibson refrigera- 
tor distributor here, recently called 
an “open house’ meeting at its 
Walnut St. store. 

Dealers were shown complete lines 
of all appliances in stock. Figures 
gave them an idea of how many 
replacements could be expected and 
why certain lines will go down. 

Refrigerators, ranges, washing 
machines, radios, ironers, etc. were 
covered at the meeting, at which 

Kenneth Gillespie, 
ager, presided. 

By maintaining large stocks in its 
branch houses in St. Louis, Wichita, 
Amarillo, and Oklahoma City, Jenkins 
Music Co. has succeeded in filling all 
orders to date, although equipment 
has had to be shifted from one part 
of the territory to another. 

New Store Is Opened In 
Mobile By Sokol’s 

MOBILE, Ala.—Sokol’s has opened 
what it calls ‘“Alabama’s biggest 
furniture department store” here, 
carrying a complete line of electrical 
appliances, including Philco refrig- 
erators and radios and Apex washing 

Headquarters of the concern are in 
Birmingham, with stores also in 
Tuscaloosa and Sylacauga. 

appliance man- 

For Bendix, Dies 


* * & 

SOUTH BEND, Ind.—Thomas J. 
Litle, Jr., director of engineering for 
Bendix Home Appliances, Inc., died 
here Oct. 6 of a heart ailment. 

For many years associated with 
the automotive industry, Mr. Litle 
came to Bendix nearly a year ago 
from Easy Washing Machine Co., 
where he was chief engineering 
executive for four years. At one 
time he was chief engineer for 
Copeland Refrigeration Co. of Detroit. 

Mr. Litle had been director of re- 
search for Cadillac, chief engineer 
for Lincoln, and chief engineer for the 
Marmon company, and was credited 
with 360 automotive and refrigeration 

Granary Proves a Good 
Appliance Salesroom 

ABERDEEN, Ida. — Rough-hewn 
facilities have failed to detract 
from the selling accomplishinents of 
Frigidaire dealer P. F. Funk and 
his son, Roland. 

Operators of a grain business in 
the little town of Aberdeen (popula- 
tion 1,016), they found the business 
hardly enough to occupy their time, 
and last year took on the Frigidaire 
dealership as a sideline. Sales dur- 
ing 1940 were 14 refrigerators and 
seven ranges. 

In the first six months of this 
year, sales totaled 26 refrigerators 
and 13 ranges, bringing the appli- 
ance operation well beyond the 
“sideline” stage. 

Their granary “doubles” as head- 
quarters for both grain business and 

Wayne Spinks Appointed 
Nashville Distributor 

MEMPHIS, Tenn.— The Wayne 
Spinks Co., Inc., mid-south distribu- 
tor for Ironrite ironers and Bendix 
Home Laundries, has been appointed 
distributor in the Nashville, Tenn. 
trading area, which includes middle 
Tennessee, a portion of eastern 
Tennessee, and a part of south cen- 
tral Kentucky. 

“Roxy” Gwynn has been placed in 
charge of the new Nashville office, 
while H. L. Todd of Memphis has 
been given charge of dealer service 
for both the Nashville and Memphis 


Leoni 7 ee S| 

rome Oo Substiture 

NOW — more than 


vital fact: 

The most economical machine unit 

is the one 

Defense priorities 

curtailed production throughout the 

refrigeration industry. 

machine units may be 

year—and the year after that. 

In the face of this 

are attaching new importance to the 

old-fashioned virtues of dependability 

and reliability. 

durable machine units 

them faithful service over the long 

pull ahead. 

Customers who are 

Servel equipment 


ever — users 


that’s most durable! 

They are looking for 





realize this 

Tot Exfrerte reo, 


their machine 

units will serve them dependably and 

steadily through the emergency. 

Prospects who need new machine 

units today are doubly responsive to 

Servel’s record of durability and_per- 

have already 

Even fewer 

available next 

formance. Because the equipment they 
buy now may have to last longer than 

any they have ever bought before. 

Servel dealers everywhere are reap- 

ing rich rewards this year from Servel’s 

searcity, users 

that will give 



famous dependability—plus a 20-year 
accumulation of customer good-will 
plus an equitable sales policy and 

strong factory backing. 

Build your own defense program 

durable products. 

Write for details to Servel, Inec., Elee- 






tric Refrigeration & Air Conditioning 
Division, Evansville, Ind. 

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All Refrigeration Units and Some Parts Taxable, Lawyer Tells Rema 

Tax Rules and Regulations Outlined 

Procedure To Avoid “Pyramiding’ Is Explained 

(Continued from Page 1, Column 4) 
mercial types of refrigerators, includ- 
ing such articles as ice cream cabi- 
nets, food and beverage display cases, 
water coolers, milk cooler cabinets, 
and similar articles. 

“In addition, there are brought 
within the scope of the tax com- 
ponents of refrigerating apparatus 
such as compressors, condensers, 
evaporators, expansion units, absorb- 
ers, and controls. However, the tax 
with respect to such components is 
not limited to components for the 
household, commercial, and industrial 
type of refrigerator units referred to 

“ ‘Refrigerating components’ will 
be subject to tax regardless of their 
intended use. For example, com- 
ponents for refrigerator ships and 
refrigerator cars, and for the refrig- 
erating plants of breweries and cold 
storage warehouses will be subject 
to the tax. 

“ ‘Section 546 also imposes a tax 
at the rate of 10% on the sale by 
the manufacturer of self-contained 
air conditioning units and certain 
principal components of such arti- 

“The following observations will 
provide the answers to some of the 
questions that will immediately pre- 
sent themselves: 

“1.. In general, all types of me- 
chanical refrigerating devices are 
now included, whether intended for 
domestic or for commercial use. Ice 
boxes are still exempted. 

“2. The following, and only the 
following, component parts of refrig- 
erators are made taxable when sold 
separately: Compressors, condensers, 
evaporators, expansion units, absorb- 
ers, and controls. It is clear from 
the language of the statute (and 
checking with the experts of the 
Bureau of Internal Revenue has con- 
firmed) that only the component 
parts specifically enumerated in the 
statute are subject to tax. 

“Other parts for. refrigerating 
units, or materials, or parts for the 
components separately enumerated, 
are not subject to tax. Thus, electric 
motors, coils, valves, glass trays, and 
the like, are not subjected to tax 
when sold separately. 

“On the other hand, all parts and 
accessories are taxable when sold in 
connection with a completed refrig- 
eration unit, or a completed com- 
ponent part which is itself subject to 
tax. This was done also under the 
earlier law. 

“3. As to the components sepa- 
rately enumerated in the statute, 
they are subject to tax regardless of 
whether they are to be used in con- 
nection with refrigerators which are 
themselves taxable under subsection 
(a). In other words, as pointed out 
in the committee report from which 
I have quoted, compressors, condens- 
ers, controls, and the like, which are 
to be used in the manufacture of 
refrigerator ships or refrigerator 
railroad cars are _ taxable, even 
though the vessels and the cars 
themselves are not subject to the tax. 

“A different principle is applied in 
the case of air conditioners. Of the 
component parts of _ self-contained 
air conditioning units which are 
taxed, such as blowers, heating coils, 
cooling coils, filters, humidifiers, and 
controls, the tax is made applicable 
only to such of those articles as are 
manufactured for use in or as part 
of the self-contained air conditioning 
units, which are themselves subject 
to tax. 

“4. The 1932 act taxing domestic 
refrigerators and component parts 
provided for a tax on ‘cabinets.’ The 
word cabinets is excluded from the 
list of components of refrigerators 
in the new law. On checking with 
respect to this, however, with the 
Bureau of Internal Revenue, I find 
that the bureau considers that the 
word ‘refrigerators’ in the new law 
includes cabinets. It can be safely 
assumed, therefore, that cabinets will 

Probable Interpretations of New Excise 


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Your jobber deserves your patronage. He assembles thou- 
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When Youbay 

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ovided with o greatly PED SCREEN, 

ed here. 


. t 
as illustra « filled with 

pn yp articles 
pure wool, direc 
of the drying agen 
the base © 
that pass —— 
lodge in the woo 
pre leaving the conte 
passage of the refrigerant. oe 
line of reliable 
builda complete a4 
vohparaberte and they are yor patie 
+ orice. We know the co - 
po Ayer want an inefficient dehy 
a r even at the saving of o 4 
porn don't believe that yo' 
y risk t 
ell as in reputa- 
in cost nec 
. When 

you buy del ‘ 
dependability en. bime-tested refrig- 

Mueller Brass 
eration Products. 


the right price. 



continue to be taxed. 

“5. With respect to other com- 
ponents enumerated in the 1932 act, 
identically the same component parts 
are included in the present statute, 
and ‘evaporators’ are added. 


“Attention should be called to two 
further provisions of the law which 
apply generally to the excise taxes 
that are levied. 

“1. Leases: The lease of an article, 
including any renewal or extension 
of a lease by a manufacturer, pro- 
ducer, or importer is considered a 

taxable sale. 

“2. Existing Contracts: In the case 
of a contract made before Oct. 1 
calling for delivery after that date, 
where the contract does not permit 
the manufacturer to add to the sell- 
ing price the amount of the tax or 
the amount of the increase in tax, 
then so much of the tax as can not 
by the terms of the contract be 
added to the price is imposed upon 
the vendee. The vendee, however, is 
required to pay the amount of the 
tax to the vendor, who is to include 
it in his return. The vendor is re- 
quired to report the fact to the 
collector if the vendee refuses to pay 
the tax. 


“In the 1932 act the paragraph 
dealing with refrigerators had a pro- 
vision exempting from taxation sales 
of refrigerator components to manu- 
facturers. This provision is not re- 
peated in the new act, but from 
careful study of the law as amended, 
the special exemption provisions 
applying to refrigerators would seem 
to be unnecessary to avoid pyramid- 

“This is due to the fact that the 
old law contained certain general 
exemption provisions which are con- 
tinued in effect in the new act. I 
have taken the precaution of con- 
firming this with the experts at the 
Bureau of Internal Revenue. I have 
also confirmed that the same methods 
of claiming exemption from tax will 
apply in the future as have applied 
previously under the 1932 act. 

“For those who are not familiar 
with the procedure that has applied 
in the past, it is briefly as follows: 


“Roughly speaking, the law pro- 
vides that under regulations pre- 
scribed by the commission, no tax 
shall be payable with respect to any 
article sold (1) to another manufac- 
turer, or (2) to a jobber or dealer 
for resale to another manufacturer. 
The second manufacturer becomes 
liable to pay the tax. 

“Under the regulations promul- 
gated by the Commissioner of Internal 
Revenue which have heretofore been 
in effect and will undoubtedly be 
continued, in order to obtain the 
exemption provided by law it is 
necessary for the manufacturer and 
the purchaser to register with the 
Collector of Internal Revenue in their 
respective districts and to obtain 
registration numbers. 

“In order to establish his right to 
exemption with respect to an article 
sold to another manufacturer, the 
first manufacturer must obtain from 

his vendee prior to or at the time of 
sale, a certificate showing that the 
vendee is a manufacturer of taxable 
articles and that the article pur- 
chased is to be used by him as mate- 
rial in the manufacture of another 
taxable article. 

“The form of the exemption certifi- 
cate is contained in the regulations 
(see Regulations 46, p. 13). It is 
not necessary to furnish a separate 
exemption certificate with each order; 
a certificate covering all shipments 
in the course of a month is accepta- 

“Jobbers or dealers who _ resell 
parts to manufacturers are also en- 
titled to register. In such case the 
manufacturer who sells to the jobber 
or dealer must obtain from the jobber 
or dealer prior to or at the time of 
sale, a certificate showing that the 
dealer is engaged in the business of 
selling direct to manufacturers of 
taxable articles, and that the article 
is to be resold by him only for use 
by his vendee as material in the 
manufacture of a taxable article. 

“In this situation the first manu- 
facturer must also obtain from the 
dealer proof that the article has in 
fact been resold by the dealer to 
another manufacturer. This proof 
may consist of a certificate obtained 
by the dealer from his vendee, or a 
sworn statement by the dealer that 
he has obtained such a certificate 
from his vendee. 

“Where the original manufacturer 
obtains a certificate from the dealer 
showing that the dealer intends to 
resell to a manufacturer, this sus- 
pends liability for the tax for a 
period of two months from the date 
when title passes or the date of 
shipment, whichever is earlier. If 
within two months the manufacturer 
has not received proof that the 
dealer has in fact resold to a manu- 
facturer, then the original manufac- 
turer becomes liable for the tax, but 
may claim a credit or refund later, 
when the evidence as to resale by 
the jobber or dealer to a manufac- 
turer becomes available. 

“The exemption applies only where 
there is not more than one interven- 
ing sale between the manufacturer 
of the article and the manufacturer 
purchasing it for further manufac- 
ture. The form of exemption certifi- 
cate to be used in this situation is 
set forth in the regulations (Regula- 
tions 46, p. 15). 

“There is a further provision that 
where articles are sold for use as 
material in the manufacture or pro- 
duction of a taxable article, or for 
resale for such use, the invoices 
issued covering the sale of the arti- 
cles must indicate whether they are 

sold tax-paid or tax-free under 
exemption certificates. 
“The regulations provide _ that 

where a manufacturer or vendee 
makes a sale under an exemption 
certificate he must use reasonable 
diligence to satisfy himself that the 
use of the certificate is warranted 
by the law and regulations. If the 
original vendor has knowledge at the 
time of his sale that the article sold 
by him is not intended for use or 
resale by his vendee, as specified in 
the exemption certificate, the original 
vendor is liable for the tax even 
though he receives his exemption 
certificate. In addition, he may be 
liable to fraud penalties. 


~ Features of RIGIDBILT COILS | 



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1 Positive fin-to-tube 

No tube restriction. 


Quick defrosting be- 
cause of vertical air 

3 Heavy metal cross 

5 Protective corner 


f indefini f { ibl : 
PRODUCTS fer canceded ouane.” on ae Pane eee o ee 
This all add hing — tection. 
UNIT COOLERS —— ros important asct @ contractor cam have. 
FIN COILS If your jobber can’t PROMPT 
MODULATORS supply you, write direct SHIPMENTS 


2505 So. 

Pulaski Road 

* Chicago 



“In addition to sales to other 
manufacturers, there are  severgj 
other types of sales on which no tax 
is required to be paid. I shalj not 
discuss these in detail, but will 
merely list a few of them. Generally 
speaking, they include sales to states 
or political subdivisions and to the 
United States, including the District 
of Columbia, sales for export, ship- 
ments to possessions of the United 
States, sales for use by steamships 
engaged in foreign trade and, to a 
limited extent, in inter-coastaj trade 
and sales for use by commercia] air. 
craft engaged in foreign commerce 

“In each case the regulations make 
provision for the type of certificate 
of proof necessary to be obtaineg 
from the vendee in order to establish 
the exemption. 


“The regulations further provide 
for the machinery to be employed jn 
obtaining refunds or credits where 
taxes have been paid and where 
credit or refund is sought in the 
following circumstances: 

“1. Where a manufacturer or pro- 
ducer of component parts pays a tax 
and discovers later that his vendee 
has likewise paid a tax. 

“2. Where the price was readjusted 
subsequent to sale and payment of 

“3. Where there is an overpayment 
due to error of bookkeeping or mis- 

“4. In case of sale of a taxable 
article by a manufacturer to a dealer 
who resells to a _ governmental 
agency or to a vessel in the exempt 
class, and the like. 


“In addition to the regulations 
governing exemptions and credits and 
refunds, a number of other regula- 
tions are of importance. As I have 
already indicated, the best available 
information is that any new regula- 
tions that may be issued will not 
differ materially from those already 
in effect with respect to the earlier 
excise tax laws. In fact, the plan 
at present seems to be to continue the 
old regulations in effect, and to 
amend them only to the extent nec- 
essary to make them conform to the 
expanded scope of the new taxes. 

“Those who have had experience 
with the old regulations will un- 
doubtedly continue to operate in the 
future as they have in the past, 
except possibly that they may have 
more taxable items in their list of 
manufactured products. As to those 
who will be subject to the excise for 
the first time, some understanding of 
the general rules and regulations may 
prove helpful. 

“The regulations apply not merely 
to the tax on refrigerators, but to 
the excise taxes generally. The more 
important ones may be summarized 
as follows: 

“1. The tax applies to the article 
‘packed in condition ready for ship- 
ment.’ The tax is based on the sales 
price of the complete assembly, I 
cluding all components and all parts 
and accessories. The tax also 4p 
plies to any charges made for 
coverings or containers and any 
charges made for packing. The tax 
does not apply, however, to any 
charges made for transportation oF 
delivery, or for insurance, installa- 
tion, and the like. If any charge * 
made for containers under an 4 
rangement whereby the containers 

(Concluded on Page 15, Column 1) 
— —— 

Genera! Offices Waterbury; 


‘B’ wi 
be the 
a vari¢ 
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would | 
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“5 ’ 
the tim 
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may n 
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vided t! 


price at 
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selling fy 
Price on 
“In of 
Sold for 
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and the 
tax wou! 
“8. Of; 
the tax 
quent to 
on the 
Credit or 

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for the 
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Rema Members Discuss Interpretations 
Of New Excise Tax on Refrigeration 

(concluded from Page 14, Column 5) 
y be returned for refund, tax must 
pe paid subject to later credit or 
und when the container is returned 
and the customer is given the proper 


“9, A person who produces refrig- 
eration equipment from scrap or 
ysed materials is a manufacturer 
subject to the act, if he fabricates, or 
assembles or combines, to produce 
the taxable article. 

«3 Jf ‘A’ manufactures all of the 
essential parts and supplies them to 
for ‘B’ to assemble, ‘A’ is the 
manufacturer. Thus, if ‘A’ manu- 
factures all of the parts and sells 
them in knock-down condition to 
‘B’ who assembles them, ‘A’ would 
be the manufacturer. On the other 
hand, if ‘B’ purchases the several 
component parts and materials from 
a variety of suppliers and assembles 
them into the finished product, he 
would be the manufacturer and would 
be required to pay the tax. 

“5, The tax becomes payable at 
the time title passes. Thus, if a sale 
js made on credit, the tax becomes 
payable upon delivery to the cus- 
tomer, even though the manufacturer 
may not receive payment for some 
indefinite period of time. On the 
other hand, in the case of goods 
turned over to a customer on con- 
signment where title doesn’t pass 
until the goods are sold by the cus- 
tomer, the tax does not become pay- 
able until such time as the goods are 
sold by the customer, that being the 
instant when title passes to the cus- 


“Special provision is made in the 
case of instalment sales or condi- 
tional sales. In such case it is pro- 
vided that the tax shall become due 
and payable as to each instalment 
payment as each payment is made 
by the customer, and in proportion 
to the amount of the instalment pay- 

“6. The regulations also provide 
for the situation where the manufac- 
turer produces the taxable article for 
his own use. The article is taxable, 
effective on the date on which use 
begins. The basis for the tax is the 
price at which the same or similar 
articles are sold in the ordinary 
course of trade by that manufacturer 
or by other manufacturers. Excep- 
tion is provided in the case where a 
manufacturer produces an_ article 
incidentally for his own personal use. 

“7. Whether the tax should be in- 
cluded in the sales price or should 
be added to the manufacturer’s list 
price is left to the option of the 
manufacturer. If a manufacturer 
merely adds the tax to his selling 
Price, he will simply compute the 
tax on the basis of the selling price. 

“Where his policy is to include the 
tax in the selling price it will be 
necessary for him to compute the 
amount of the tax by regarding the 
selling price as equal to 110% of the 
Price on which the tax is based. 

“In other words, if the article is 
sold for $100, including tax, $100 
Would equal 110% of the basis price, 
and the actual selling price less the 
tax would equal, roughly, $90.90. 

“8. Of course, discounts are de- 
ducted from the selling price before 
the tax is applied. In the case of 
adjustments or rebates made subse- 

on the original selling price, but 
credit or refund may be claimed sub- 



meer Dioxiog. 





Trenton Co U.S.A. i 

ih CANADA Me, maaan 



Cabfernie, U.S.A. 

ae, . = oe eo ita anit 

Chaffetz, but care must be taken so 
that both parties do not pay the tax. 
The invoice must show that the tax 
is paid. 

manufacturer’s price? 
chance of it being collected on the 
price set by a jobber who sells to a 
dealer, for example?” was the ques- 
tion asked by R. H. Luscombe of 
Penn Electric 

the manufacturer’s price.” 


quent to a sale, the tax must be paid _, under the category of sales to public 

adjustment or rebate is allowed. 
Similarly, where a quantity discount 
is allowed on the basis of volume of 
purchases over a period of time, a 
credit for any excess taxes paid may 
be claimed in the month in which the 
final adjustment is made. 

“9. Commissions to agents and 
allowances or payments to others 
than the customer are not deduct- 

“10. In the case of sales made at 
retail by a manufacturer, or sales 
made to affiliated companies in other 
than arms-length transactions, the 
tax is based not on the price actually 
charged, but the price at which the 
same or similar articles are gen- 
erally sold by manufacturers in the 
ordinary course of trade. 

“The determination of what this 
price is is left to the Commissioner 
of Internal Revenue. Where a 
wholesaler or manufacturer makes 
a retail sale, his prevailing wholesale 
price, if he has one, will be accepted. 

“11. Unlike income taxes, excise 
taxes are payable monthly. Each 
manufacturer is required to file a 
monthly return with the Collector of 
Internal Revenue for his district. 
Forms are obtainable from _ the 
Collector’s office and a return must 
be filed every month whether or not 
any tax liability has been incurred for 
that month. 

“In other respects the provisions 
with respect to interest, penalties, the 
keeping of records, examination of 
books and records by revenue agents, 
the making of closing agreements, 
and the like, are the same as those 
applicable to income taxes.” 

* * 

Discussion Brings Out 
Additional Points 

Many other points of importance 
about the tax were brought out in 
discussions following Mr. Chaffetz 
talk. The speaker said that it was 
important to consider that the new 
law is only an amendment to the 
1932 law, so that in all probability 
the regulations established for the 
1932 law would be applied. 

Also, in order to use the exemption 
certificates, only one intervening sale 
is termed allowable—that is, it must 
be manufacturer — manufacturer — 
manufacturer or manufacturer— 
(dealer, agent, or jobber)—-manufac- 

“Assume that there is an exemp- 
tion certificate possible,” asked M. 
R. Oberholzer of Gilmer Products, 
“can the original manufacturer ab- 
sorb the tax if he so desires?” 

The answer is “yes,” 

said Mr. © 

bodies or divisions of the government 
and thus exempt? 

“2). Are unit ventilators taxable?” 

Mr. Chaffetz ventured the opinion 
that sales to public schools are 
exempt, but to parochial schools, 
probably not. 

Unit ventilators are possibly ex- 
empt because they are not a com- 
plete self-contained air conditioning 
unit within the generally accepted 
meaning of the word. 

L. A. Dumore of Dole Refrigerat- 
ing Co. inquired as to the taxability 
of cold plates sold for use in a new 
refrigerated truck, which in itself is 
subject to a tax of 5% under the 
motor vehicle section of the tax law. 
Mr. Chaffetz felt that this was a 
question open for interpretation, with 
a good chance that the expansion 
unit under these conditions might be 

Another point raised by Mr. Du- 
more was whether or not bare pipe 
coils sold merely as pipe coils and 
then fashioned into an evaporator 
would be taxable. 


“In this case the question is 
whether or not pipe coils as such 
can be considered a complete evapo- 
rator or expansion unit,” ventured 
Mr. Chaffetz. “I think that there is 
a good chance that they would not 
be taxable for the reason that the 
item is hardly capable of being 
termed a ‘complete component’ as it 

“What about manufacturers who 
have f.o.b. points away from the 
place of manufacture,” inquired A. 
B. Newton of Minneapolis-Honeywell 
Regulator Co. “Would you deduct 
transportation charges to such points 
before applying the tax?” 

“From what we understand,” 
spoke up W. D. Keefe, Fedders Mfg. 
Co., “anything that is not interpreted 
as a complete unit OR a complete 
component is not taxable.” 

However, Frank Smith of Tecum- 
seh Products Co. declared that in 
interpretations of the household re- 
frigerator tax prior to the passage 
of the present law, the revenue de- 
partment had not adhered to this 

“The tax as written specified ‘com- 
plete units’ or ‘complete assembly,’ ”’ 
said Mr. Smith, “including compres- 
sor, condenser, motor, and controls, 
but in application the government 
has taxed any part of these when 
sold separately—-compressor, motor, 
or control.” 

Mr. Chaffetz and many of the 
members felt, however, that this 
would be an incorrect interpretation 
under the new law. 

“Two rulings under the old tax 
law, one as late as 1939, made it 
definite that expansion valves are 
not taxable,’ declared John Baillee, 
Detroit Lubricator Co. 

“By ‘controls’ under that term in 
the section on components don’t they 
mean the controlling of temperature 

only?” asked E. A. Vallee, Auto- 
matic Products Co. If this were so, 
only pressure and temperature actu- 
ated temperature control devices 
would be subject to the tax, and 
many other types of controls not 
pertinent to this function would thus 
not be taxable. 


“IT believe that only a complete 
control system is taxable,’ ventured 
K. M. Newcum, Superior Valve & 
Fittings Co. 

Others opined that the word ‘con- 
trols’ would need much interpretation 
by revenue department officials. 

“What about differentiations in 
wholesale price by sections of the 
country?” asked Mr. Newcum. 

There will be no differentiation on 
this score, because there can be no 
tax on transportation, said Mr. 

Mr. Newcum ventured the opinion 
that the word “filters” in the law 
applied to air filters only, and not 
to refrigerant filters, and that “ab- 
sorbers” in no way refers to a 
refrigerant dehydrator. 

OPM Okehs Reproduction 
Of Application Form 

WASHINGTON, D. C.—Donald M. 
Nelson, director of priorities, has 
announced that, in order to simplify 
the filing of applications for prefer- 
ence ratings, form PD-1—the stand- 
ard form of application for ratings— 
may be reproduced by those who 
wish to use it. 

Anyone who reproduces form PD-1 
must, however, follow exactly the 
phraseology, the size, the format, 
and the color of the official blanks 
furnished by the Division of Priori- 

In general, Priorities Division 
forms and orders may not be repro- 
duced by persons using them except 
when reproduction is_ specifically 
authorized on the form or order. 

New York State RSES 
To Meet Oct. 23-24 

BUFFALO-— The second annual 
convention of the New York State 
Association of Refrigeration Service 
Engineers Society will be held in 
Hotel Astor, New York City, Oct. 
23-24, it was announced here by John 
K. Bush, association president. 

Mr. Bush said association leaders 
debated the question of having a 
convention this year, but finally came 
to the agreement that now, more 
than ever before, it was important 
to keep the association movement 
alive. An attractive program, cover- 
ing both technical and non-technical 
subjects, is being arranged. 

More Firms Obtain 

- Defense Contracts 

WASHINGTON, D. C.—National 
defense and other federal agency 
contracts awarded recently include 
the following firms in the refrigera- 
tion and appliance fields: 

York Ice Machinery Corp., refrig- 
eration units, $47,973. 

Outboard, Marine & Mfg. Co., 
Johnson Motors division, outboard 
motors, $6,079. 

American Brass Co., hard seamless 
bands, $53,621. 

Barber-Colman Co., cutters, $1,706. 

Bridgeport Brass Co., brass discs, 


Dura Metal Products Co., wrenches, 

General Electric Supply Corp., 

Springfield, Mass., electrical + equip- 
ment, $1,118. 

Lewis-Shepard Sales Corp., Water- 
town, Mass., lift trucks, $1,230. 

B. F. Sturtevant Co., Boston, 
ventilating pressure fans, $2,002. 

American Brass Co., manganese 
bronze, $4,603. 

Barber-Colman Co., reamers, $27,- 
900; milling cutters, $2,476. 

Emerson Electric Mfg. Co., St. 
Louis, turret assemblies, $8,025,000. 

Graybar Electric Co., Inc., Bir- 
mingham, Ala., electric cable, $9,273. 

Link-Belt Co., Indianapolis, iron 
castings, $2,998. 

Philco Gets Second Order 
For Artillery Fuses 

PHILADELPHIA—A second order 
totaling $1,570,000 for the manufac- 
ture of artillery fuses has been 
awarded to Philco Corp., supplement- 
ing a previous order amounting to 
$2,060,525 which the company expects 
to complete ahead of schedule. 

Thirty separate parts, in addition 
to detonator assemblies inserted at 
a government arsenal, go into each 
of the _ fuses. Philco is sub- 
contracting with smaller manufac- 
turers for individual fuse parts. 


Valves and Fittings 

The Standard of the 

Kerotest Manufacturing Co. 
Pittsburgh, Pa. c 


“Is the tax always collected on the 
Is there any 

Switch Co. 
Answer is “the tax is always on 

A. D. Rose of Jas. P. Marsh Corp. 

“1). Are sales to public schools 

kkk kkkkkk 

wnently in the month in which the 

Mills Condensing Units 

By Mills Novelty Company 
4100 Fullerton Ave., Chicago, Ill. 

ye a a a a a 2 a 

Tet~, arene he 2 he 4 oe a 

ly on the motor shaft. 

Send for Bulletins 
MU-177 & MU-182. 



Our Country has sounded the call for equipment 
and machinery for national defense. Equipment 
manufacturers everywhere are answering that call 
—and refrigerating equipment manufacturers are 
no exception. Already thousands of refrigerating 
units are doing their part in the defense program 
—a large percentage of these units are powered 
by Wagner motors, and for good reasons, too. 
(1) Established reputation for efficiency and de- 

Type M, Shaded-Pole Fan Motors 

(1/1250 1/30-hp) —ideally suited 
¢ fan and blower drives where 

the fans or blowers are mount 


Thassands of WAGNER Aotor 


Type RP, Squirrel-Cage (1/6 to 
400-hp)—because of simple con- 
struction are low-priced, easily in- 
stalled, and exceptionally y 
and dependable. stokers, etc. 

Wagner Electric Corporation 



Type RA, Repulsion-Start-Induc- 
tion (1/8 to 15-hp)—the ideal mo- 
tor for heavy duty applications 
such as compressors, pumps, 

ANS - 

pendability, (2) complete line—the right motor 
for every type of equipment and all service condi- 
tions, (3) quick shipments to handle rush defense 
orders, (4) large plant capacity to handle any 
order, large or small, (5) 50 years manufacturing 
experience, (6) convenient service facilities 
through 25 branches... six good reasons why 
you should look to Wagner for motors for all 
your defense production. 

Type RK, Capacitor-Seart Induc- 
tion-Run (1/8 to 3/4-bp). 

BRANCHES Conveniently 
Located Throughout the Country. 
Trained Sales-Engineers are always 
ready to assist you in selecting motors 
to meet your particular requirements. 


z . hie £3 YE eB : Teh, Pat 2 3 =" ay in yj 2 <% ak £ - 4) - fi ee Cape ie i ; £ ee ne ae a ae 30 Fs Rates : - 7 € a Re ta \ oa 9 a ~ : : te : it ‘ ’ he, 
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By Arch 

Editor’s Note: This is’ the 
twentieth and final instalment of 
a section on ice cream cabinet 

Servicing High Side 
Float Systems (Cont.) 

COMPLAINT No. 9—Liquid line 

Cause No. 1—Stuck open weighted 
valve (liquid temperature valve). 

On those installations on which 
there is no weighted valve between 
the high side float and the evapora- 
tor, condensation and frosting may 
be expected on the line connecting 
the high side float valve and the 
evaporator. This is due to the fact 
that the high side float is a dividing 
line between the high pressure and 
low pressure sides of the system. 
When no valve is used in this line, it 
should be well insulated in order to 
eliminate complaints on this point. 

However, when a liquid tempera- 
ture valve is used, frosting should 
not occur for the temperature of the 
refrigerant is always maintained at 
a temperature above 40°. When 
frosting does occur on an installation, 
equipped with a liquid temperature 
valve, it may be caused by a stuck 
open valve. 

To remedy tap the valve gently 
with a hammer. If this does not 
loosen the valve, remove it and 
replace with a new one. 

- Servicing Ice Cream Cabinets and 
Other Low Temperature Equipment 

Black and Dean C. Seitz 

COMPLAINT No. 10— Electric 

light flickers. 
Cause No. 1—Low voltage. 
Remedy is as previously explained. 

COMPLAINT No. 11—Radio_in- 

Cause No. 1—Sparking between the 
motor brushes and commutator. 

First, polish the commutator and 
then clean or renew the motor 
brushes if badly worn. 

Cause No. 2—Motor not grounded. - 

The obvious remedy is to ground 
the motor by running a wire from 
the frame of the motor to the con- 
densing unit base. 

COMPLAINT No. 12— Overload 
protection blows out continuously. 

The causes and remedies of this 
trouble are exactly the same as those 
described previously for the low side 
float valve system. 

Cause No. 1—Low oil level in the 

Cause No. 2—Tight compressor. 

Cause No. 3—Leaky compressor 

Cause No. 4—High head pressure. 

Cause No. 5—Fuse too small. 

Cause No. 6—Loose fusetron in 

One manufacturer of the high 
side float valve system has _ used 
fusetrons. The remedy in this case 
is to install a new fusetron tightly 
in the receptacle. 

| Send 
| $1.00 each. 


This new book tells you—step by 
step—what to do when you are 
called to service a Grunow household 

It contains all the service informa- 
tion published in AIR CONDITIONING 
more—covering both the float valve 
and Carrene Meter models. 

One chapter lists the 12 most 
common things that can happen to 
a Grunow refrigerator and gives the 
successive steps to remedy each 
complaint. Order your copy now. 

68 Pages, 6 Tables, 24 Figures, Price $1.00 

Order from your jobber or use this coupon. 

— ———_ eee Ee — re 
{| Business News Publishing Co. 
15229 Cass Ave., Detroit, Mich. 

(Add 50 cents for each 
shipped outside the U.S.A.) 

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package of 6 books or less to be | 
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‘Engineering’ Will Help 
Servicemen Overcome 
Material Shortages 

DALLAS, Tex.—‘“I think the time 
is not far ahead when we service 
engineers will have to be more engi- 
neers than we may have been in the 
past. Things aren’t going to be so 
easily obtained as they have been. 
We are going to have to use our 
heads more. We should have awak- 
ened long ago and done a little 
headwork on our own before Hitler 
and his war forced it upon us.” 

So believes Joe Saxon, head of 
Saxon Refrigeration & Air Condition- 
ing Service Co. here. 

Busy with a spray gun, applying 
a coat of white enamel to a rebuilt 
beverage cooler, Joe related the story 
of how he puts what he preaches 
into practice. Says he: 


“When a fellow will observe the 
little problems of everyday business 
operation of his customers,” he said, 
“he often will find that he can offer 
constructive suggestions which will 
bring him profit, and which will 
offer the customer opportunity to 
earn more at small cost. Now, it 
isn’t always possible for small mer- 
chants to invest in a whole array of 
new refrigeration equipment. It 
might well enough be desirable if he 
could; but quite often he simply 
can’t. Here is where the smart 
service engineer can make himself 
some additional profit, do the dealer 
a real turn, and make future busi- 
ness for himself. 

“We have been offering what I 
call ‘modernization service’ for some 
time now. The difficulty of getting 
materials, and the threats of reduced 
availability of new equipment, will 

> spur the demand for this sort of 



“There may be shortages of alu- 
minum, copper, and the other metals; 
but there is going to be more com- 
petition than ever. The fellow who 
is going to sell is going to have to 
find substitutes for some of the frills 
which have been so easily available 
in the past. 

“Take a man like the one I am 
doing this modernization job for. 
The box was old and showed signs 
of use, true; but it was still all right. 
He was going to redecorate his place. 
His plans were all made. The box 
simply couldn’t be made to fit into 
the scheme. He called me in. 

“ ‘Sure,’ I told him, ‘we can fix 
that. We'll simply modernize the 
box, finish it off with white and 
chrome, and it will work right in 
fine.’ The fellow is tickled pink. 


“Does it pay? Well, not so long 
ago I had a druggist up in Denton, 
some 50 miles north, turn over a 
fountain job to be completely rebuilt 
for him. That is one of the jobs I 
am most proud of. The fellow in 
Denton has the equivalent of a new, 
modern fountain at only a fraction 
of the cost of one. 

“Then there was a big outfit here 
building a locker plant, which re- 
quired a shelf coil at once to finish. 
Owing to the priorities situation, it 


- The Bush Line 
includes a_ wide 
range of sizes and 
types. Write for 



New Modern Building 

Seo Ss : a oo 

a hee ky See et : egg gh. 


Houses Florida Jobber 

Berner-Pease, Inc., refrigeration and automotive supplies jobber has 
moved into its new modern building at 3221 N.E. 2nd Ave., Miami, Fla. 

couldn’t get this one coil. The locker 

plant was ready to start. But no 
coil could be had! 
“They came to me. ‘Joe,’ they 

said, ‘can you build us a coil like 
the one we have to have out there?’ 

“IT told them I could handle the 
job, and went to work. I built what 
they wanted, and it’s in service now. 


“T have found right along that the 
fellow who calls in the service engi- 
neer usually doesn’t know a great 
deal about refrigeration. By watch- 
ing those fellows’ operations, not 
merely restricting my interest to 
getting an expansion valve or control 
in as quickly as possible and be gone, 
I find that I am able to offer sugges- 
tions—which make money for us 

“Some _ service engineers might 
scoff at the idea of doing a paint 
job now and then. I do lots of them. 
I find they make me money—and 
friends. I find that by trying to 
know what the fellow I serve is up 
against, and trying to honestly sug- 
gest helpful things, I build a better 
return for myself.” 

Quoted Prices Canceled 
By Los Angeles Jobber 

LOS ANGELES—AIl prices quoted 
or published have been withdrawn by 
Refrigeration Service, Inc., supplies 
jobber at 3109 Beverly Blvd. here, 
“because of the present instability 
of market conditions.” 

Prices on all orders will hence- 
forth be those in effect at the time 
shipments are made, states a post- 
card being mailed by the fin to all 
its customers, which adds, “As soon 
as conditions become sufficiently 
stabilized we will furnish you a new 
schedule of prices.” 

H. R. Dick To Distribute 
Norge Appliances 

Co. here has been given distributor- 
ship for Norge appliances for 13 

| counties surrounding Greensboro, ac- 

cording to John Dick, president. 

Model 153 


Fit any refrigerator. Ex- 
cellent quality covering, 
well padded and_ rein- 
forced at edges. Reduce loss from damage in 
transit to a minimum by full equipment with 
FULCO Adjustable Refrigerator Covers. 

Manufacturers since 1870 

Atlanta St. Louis Dallas New Orleans 
Minneapolis New York Kansas City, Kan. 

U. S. 


Cafeteria Coolers 

Filtrine Mfg. Co., Brooklyn 

For Highest Air Filtering 

Permanent Air-Filter Panels 


Add to Your Product the 
Reputation of | 

PENN Controls 

Write for Catalog — 



SAF-T-LOC Individual Lockers 

have the call. Many unusual adie. 

tages including the new conv ot 

Sold only thru _ distributors 
refrigeration and_ insulation. 

Get our proposition 

Master Refrigerated Locker Systems, Inc. 
121 Main St. Sioux City, lowe 



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Are Branch Locker Plants Profitable? — 
Yes & No, Say Experienced Operators 

OMAHA, Neb.—Just drop a word 
about branch plants whenever two or 
more locker operators are around, 
and you have a sure-fire argument 
on your hands—pronto! 

That’s just how touchy the subject 
of branch plant operation seems to 
pe with locker men right now. 
opinion on whether or not branch 
jant operation is profitable differs 
ist as Widely as do German and 
Russian casualty reports. 

ical of this divergent opinion 
was the breakfast discussion of this 
subject which took place at the third 
annual convention of the National 
Frozen Food Locker Association here 

Max DeFouw of Oregon, IIl., leader 
of the discussion, operates two com- 
plete plants and five branches. He’s 
all for the branch plant idea. 

Max Green of Oakland, Iowa, on 
the other hand, built himself a couple 
of branch plants, operated them for 
a while, found they weren’t paying 
out, and so disposed of them. He 
is convinced that branch plants 
aren't anywhere near worth the 
trouble, expense, and worry that they 

So there you are! 

Mr. Green started his branch plants 
some time ago. He kept no separate 
set of records for them, but for the 
first couple of years of operation they 
looked to be fairly profitable. 

Then Mr. Green went to the first 
annual convention of the national 
locker association at Des Moines, 
Iowa, and sat in on a spirited pro 
and con discussion of branch plant 
operation. After hearing a number 
of operators flatly declare that they 
had found branch plants unprofitable, 
Mr. Green determined to keep close 
tab on his own branches and get the 
‘ow down” on whether they were 
making or losing money. 

At the end of one year of constant 
checking and maintaining separate 
records, Mr. Green discovered that 
he had realized a profit of only about 
$118 on an investment of about 

This was a mighty poor return on 
his investment, he figured—to say 
nothing of being slight compensation 
for the effort and worry involved— 
so he sold both of his branch plants. 

His final conclusion: “They aren’t 
worth it!” 

A far brighter picture of the 
branch plant business was painted 
by Mr. DeFouw, who operates five 
branches in conjunction with two 
complete service plants. 

Even Mr. DeFouw admitted, how- 
ever, that if branch operations are 
kept strictly separate they will show 
no profit. “My profit from my 
branch plants,” he explained, ‘comes 
indirectly through an increase in 
turnover at the main plant. Volume 
per customer definitely increased 
with the addition of the branches. 

“One secret of multiple branch 
operation,” Mr. DeFouw continued, 
“is to locate them all in one direction 
so that they can be serviced as 
quickly and as economically as pos- 
sible. If we had not done this we 
would have lost money. 

“Also, we built our branch plants 
in such a way that they could readily 
be converted into complete service 
plants if this need should ever arise.”’ 

Other operators expressed the 
opinion that perhaps one reason why 
so many branch plants failed to prove 
profitable was that they were in- 
stalled in unsound locations without 
much thought or consideration other 
than warding off impending com- 

Consensus of the operators seemed 
to be that this matter of forestalling 
possible competition was the pri- 
mary reason for the installation of 
most branch plants. When built for 
this purpose, the branches are used 
to hold the territory and feel it out. 
Then, if conditions warrant, a com- 
plete service plant can be constructed. 

More convenient service for patrons 
and increased business and profit for 
the operator seemed to be only 
secondary considerations in the estab- 
lishment of branch plants. 

40% Gain In Frozen Foods In ’41 

May Be Beaten 

—Although 1941 production schedules 
for Birds Eye frosted foods were 
stepped up 40%, consumer and insti- 
tutional demands increased even 
more, 250 distributors and salesmen 
of Frosted Foods Sales Corp. learned 
at their recent three-day national 
sales meeting here. Even greater 
expansion is expected next year, and 
the fall advertising campaign has 
been extended to two more national 

Priorities have not affected pro- 
duction for the coming season, 
President Edwin T. Gibson told the 
representatives, but added that they 
would undoubtedly play a part in the 
Plans for the 1942-43 season. 

Theme of the meeting was “Piloted 
Quality,” designed to convey to the 
sales organization that the company 
would not sacrifice any quality in 
its efforts to increase production. 

Comparing the present-day accep- 
lance of frozen foods with the 
reluctance of retailers to place them 
in their stores when Birds Eye foods 
Were first introduced 11 years ago, 
Clarence Francis, president of Gen- 
eral Foods Corp., pointed out that 
‘oday more than 28,000 retailers 
now handle quick-frozen products. 

Real strides have been made in 
Production and transportation effi- 
> aed of frozen foods while produc- 
‘On was being expanded each year, 
‘cording to A. E. Stevens, vice 
aentent of Frosted Foods Sales 
Bint” who traced the progress of 
a Eye foods during their 11-year 


In Next Season 

Plans for a consolidation program 
in line with the company’s policy of 
further strengthening of retail out- 
lets were outlined by G. L. Mentley, 
national sales manager. He also 
stressed the importance of sales 
education in frosted foods from the 
distributor to the store clerk. 

More complete cooperation by 
dealers with the national advertising 
of the company was urged by Don- 
ald Barr, marketing manager, in his 
talk explaining the philosophy be- 
hind the advertising and merchandis- 
ing of Birds Eye foods. 

Extension of the fall advertising 
program to include schedules in the 
“Saturday Evening Post” and the 
“Ladies Home Journal’ was an- 
nounced in the presentation of adver- 
tising plans by Howard Lochrie, 
advertising manager. A new 30- 
minute movie of Birds Eye methods 
produced for sales and consumer 
groups was also shown to the con- 

Other speakers included R. S. 
Butler, vice president, General Foods 
Corp.; C. J. Mortimer, vice president, 
General Foods; M. L. Trembley, 
Birds Eye distributor sales manager; 
C. D. Suydam, branch sales man- 
ager; A. S. Farnham, retail sales 
planning; and C. R. Kolb, sales 
promotion manager. 

Also present were W. M. Robbins, 
president, General Foods Sales Co.; 
V. E. Burnett, vice president, Gen- 
eral Foods; and R. Ducas, managing 
director, Frosted Foods, Ltd., Lon- 
don, England. 

Another Plant Started 
As First Is Opened 

SHEYENNE, Wyo.—The Jack 
ion Frozen Food & Locker Co. 
isin its new 630-locker plant for 
: jae late in August, and shortly 
nn ter Manager Jimmy Coyle an- 

“ed plans for further expansion. 
. +“ building, entirely separate 
buildin e locker and retail store 
diate) §, will be constructed imme- 

Yy to provide service for hunters 

who may have their game skinned, 
cleaned, and prepared for cold stor- 
age in the plant. 

Baker refrigeration equipment was 
used throughout the Jack Frost 
plant. Cork insulation was used in 
the walls. The entire installation 
was made by Refrigeration Service 
Co. of Denver, Baker distributor in 
the Rocky Mountain region. 

The new locker company operates 
a combination wholesale-retail store 
in addition to its complete locker 
service, and has been named state 
distributor for Polar Brands frosted 

Left—Roscoe Moore, Tyler Ice & 
Coal Co., Villisca, Iowa, stops at the 
Connor booth to chat with Leonard 
N. Gengler and A. W. Barber, 
Delavan Engineering Co., Des Moines, 

Left — Robert Trojahn,  construc- 
tion superintendent for Hussmann- 
Ligonier’s locker division; B. R. 
Davidson, Allied Store Utilities Co.; 

and Frank J. Maher of the H-L 

Locker Men ‘Talk Shop’ at National Convention 



Iowa. Center—Henry Hackett of 
Leighton, Iowa, who operates locker 
plants in both Oskaloosa’ and 
Sigourney, Iowa, goes over facts and 
figures with E. E. Jackson of 

locker division check over _ sales 
points. Right—George O. Schlageter, 
Streator, Ill., new third vice president 
of the national locker association, 
settles himself in the Baker booth for 

Midwest Metal Stamping Co. Right— 
J. R. Cooper (right) of All-Steel-Equip 
Co. “talks turkey” with a couple of 
visitors who sauntered into the All- 
Steel booth. 


a discussion with H. L. Titus, Sterling, 
Colo., the association’s new first vice 
president, and Roger Sprague, locker 
authority of Baker Ice Machine Co., 
Omaha, Neb. 


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sackson ACME INDUSTRIES mic 

1635 Monmouth Blvd. 

efficient operation. 

Galesburg, Ill. 





Werld's most complete 
f commercial ca 
2 te 84 cu. ft. 








Weeks of Sept. 16 & 23 

J. Kurth, New York, N. Y., assignor to 
Anemostat Corp. of America, a corpora- 
tion of Delaware. Application Aug. 9, 
1938, Serial No. 223,816. 2 Claims. (Cl. 
240—78.) : 

1. A combined ventilating and illuminat- 
ing device comprising an air extraction 
duct, a hollow flaring member around the 
forward or air inlet end portion of said 
duct, said member being forwardly flared 
relative to the forward or air inlet end 
portion of said duct and being engaged 
at its rear end with said duct, thereby 
defining around the forward or air inlet 
end portion of said duct a forwardly 
flaring space closed at its rear end, 
illuminating means disposed within said 




Removes oil from gases as they leave compressor. 
Returns oil to crankcase, automatically. Prevents 
oil-logged evaporators. Separates entrained mois- 
ture. Helps prevent formation of hard carbon and 
wax. Collects moisture in sump where it can do 
no harm. Increases unit efficiency and protects 
against burned-out bearings. 

with an AMM/NCO OilSeparator 

tells the whole story 



Pacific Coast: Van D. Clothier, 1015 E. 16th, Los Angeles 
Export: Borg-Warner International Corp., 310 S. Michigan Ave., Chicago, WW. 


rapid balanced 

For your 

519 Memorial Dr., S.*%. 

rating specify Larkin’s 
Unbeatable in forced air, 

of correct designing 

Humidity and 
Enclosed motors. 


(ns Spadumen wniveRsnu w APPLICATION 






donente (onsen Comran 


Free Servieg 
Models ty Steck 


@ A convenient new tool which makes 
id and efficient reaming 
e inside and the outside 
edges of copper, brass or aluminum 

possible a ra 
job on both t 


Tubing is introduced from one end 
of tool for inside reaming, and from 
the other end for outside reaming. 
The tool cuts in either direction and 
It has three hard- 
ened, hollow ground tool steel cutters. 
The cutters are protected against 
damage when not in use, by outside 
Body is knurled for 
easy handling. Handles all sizes of 
tubing from 3/16" O.D. to 112" O.D. 


is self-centering. 

shell of tool. 

No. 208-F Inner and 
Outer Reamer | 
Price, each, $1 20° 

565 S. Racine Ave., Chicago, Ill. : ‘ ost ' 



fates . 0° 9 025 ca , 

VICE. Franz J. Kurth, New York, N. Y., 
assignor to Anemostat Corp. of America, 
a corporation of Delaware. Application 
March 20, 1939, Serial No. 262,971. 6 
Claims. (Cl. 98—38.) 


1. An air distributing device comprising 
a plurality of successively smaller, open- 
ended, hollow, flaring members. spaced 
successively inwardly of one another to 
provide a plurality of flaring air passage- 
ways therebetween, the rear end portion 
of at least one of said members being 
straight in cross section and having an 
amount of flare such that a forward 
prolongation thereof extends outwardly 
of the outermost portion of the next 
adjacent inwardly disposed member by 
an amount to permit the major portion 
of air supplied through the passageway 
between said members to flow in a 
straight path through said passageway. 

CASE. Raymond H. Starr, Kansas City, 
Mo. Application July 13, 1939, Serial No. 
284,227. 9 Claims. (Cl. 62—89.5.) 

1. A display case including a display 
compartment having a transparent front 
panel, a transparent panel transversely 
dividing said compartment into separate 
display sections and having an upper 
edge registering with a corresponding 
upper edge of the front panel, a trans- 
parent top panel supported in sealed con- 
tact with said upper edges of the front 
and dividing panels to provide substan- 
tially unobstructed visibility through said 
front and top panels into the display 
sections and from one display section to 
the other, said division panel being 
arranged to prevent air transfer from one 
section to the other, refrigerating ducts 
in the bottom of said display case. 

2,255,969. HEAT EXCHANGER. Edgard 
C. Franco-Ferreira, Chicago, Ill., assignor 
to Houdaille-Hershey Corp., Detroit, 
Mich., a corporation of M:chigan. Appli- 
cation Feb. 29, 1940, Serial No. 321,417. 
3 Claims. (Cl. 257—149.) 



be 92 J. 90 

3. In a heat exchanger unit composed 
of tubes defining a serpentine path and 
spaced fins mounted on and bridging 
said tubes, the improvement which com- 
prises a mounting bracket for the unit 
having a recessed portion extending be- 
tween a pair of adjacent fins, said portion 
receiving a plurality of tubes in the 
recesses thereof and metal bonds of high 
thermal conductivity uniting said fins and 
said brackets to said tubes. 

Brouse, Toronto, Ontario, Canada. Ap- 
plication April 14, 1938, Serial No. 201,920. 

4 Claims. (Cl. 220—9.) 
“4 4 
rf P. 
it \ 
17. 1é i 
z Bé 23 4 ° a 
” s ~~ 48. 67 
tA MO) vt 
32 4 1 
ze Ro) z=9 
‘Re so tr 

1. A refrigerator cabinet comprising an 
outer sheet metal shell having an in- 
turned terminal edge flange, a reinforcing 
sheet metal strip arranged within said 
outer shell having a flange to coincide 
with the flange of the shell and a flange 
spaced therefrom, a rigid strip of insulat- 
ing material secured to said metal strip 
intermediately between its flanged edges, 
a flanged metal strip secured to the 
inward edge of said insulating strip, an 

inner shell of sheet metal supported on 

Glamour is as necessary to the moderi mar- 
ket as sanitation and smart merchandising. 
That's why merchants want K-Beam, for 
K-Beam makes fine products glamorous, ap- 
pealing, and irresistible. Products are shown 
in true natural colors, yet look finer than ever. 
K-Beam is a system available only in Koch 
cases. It, and other distinctive Koch features, 
makes Koch the outstanding display case. 
Write today for complete details, open ter- 
ritories, and the Koch distributor plan. 


said flanged metal strip, and an insulat- 
ing closure member extending between 
the outward edge of the inner shell and 
the inward edge of the outer shell. 

John F. Furry, Galesburg, and Arthur D. 
Ames, Lake Bracken, Ill., assignors to 
Outboard, Marine & Mfg. Co., Waukegan, 
Ill., a corporation of Delaware. Aprlica- 
tion April 15, 1939, Serial No. 268,042. 12 
Claims. (Cl. 62—126.) 


5. In a refrigerating apparatus, a 
freezing chamber and an adjacent source 
of artificial light, said chamber including 
the combination of a base, a removable 
elongated housing of U-shaped transverse 
section, an interior shelf supported and 
spaced from said base, a refrigerant con- 
ducting conduit encircling and spaced 
from the sides and top of the freezing 
chamber and having its bottom portion 
rigidly secured to the base to permit heat 
transfer between the conduit and _ the 

ER. Leonard F. Clerc, Chicago, Ill. Ap- 
plication March 9, 1939, Serial No. 260,703. 
(Cl. 62—91.5.) 

7 Claims. 


6. In combination, a cabinet having 
heat insulating outer walls and having 
doors for obtaining access to the interior 
of the cabinet, a casing having a dividing 
wall separating said casing into an upper 
and lower compartment, means for cool- 
ing the interior of said upper compart- 
ment, a liquid having a freezing point 
lower than that of water contained in 
said lower compartment, and means pro- 
viding passageways along the _ vertical 
interior walls of said cabinet to permit 
the circulation of air around closely 
packed contents of said container toward 
and away from said casing. 

oe be 

DEVICE. Lourdes V. McCarty, Milwau- 
kee, Wis., assignor to Edmund E. Allyne, 
Cleveland, Ohio. Application Sept. 12, 
1939, Serial No. 294,567. 7 Claims. (Cl. 

1. In a method of control for inter- 
mittent absorption refrigeration systems, 
the combination of temperature influenced 
means for turning on and turning off the 
heat supplied to said system together 
with means to bias the turning off of 
said heat supply, said means comprising 
the temperature influenced turn on means. 

TUS. Nelson J. Smith, Dayton, Ohio, 
assignor to General Motors Corp., Dayton, 
Ohio, a corjzoration of Delaware. Appli- 
cation Feb. 26, 1937, Serial No. 127,923. 
11 Claims. (Cl. 62—4.) 

1. In an air conditioning system, an 
evaporator, refrigerant liquefying means 
in refrigerant flow relationship with said 
evaporator, means for circulating air to 
be conditioned over said evaporator, and 
control means for said liquefying means 
comprising a wet and dry bulb tempera- 
ture responsive element. 

TUS. John W. Craig, Dayton, Ohio, as- 
signor to General Motors Corp., Dayton, 
Ohio, a corporation of Delaware. Applica- 
tion April 7, 1938, Serial No. 200,704. 1 
Claim. (Cl. 62—5.) 

Refrigerating apparatus including a 
plurality of generator-absorbers, 4 con- 
denser connected to each of the generator- 

- — 

two of said condensers, and a flow contro 
device located in each of the connectj . 
between said evaporator and saiq “to Pa 
condensers, each of said flow contro} a 
vices including two passages for con on e- —_ 
ing refrigerant to and from the even 
tor respectivelv, one of said passage, (conclu 

including a constantly open restricteq 
portion and a second portion in Series 
therewith, a valve for controlling the fioy 
through said section portion and q valve 
for controlling the flow through the 
other of said passages. 

Rudolf Hintze, Berlin-Charlotten 
Germany, assignor to Siemens-Schuckert, 
werke Aktiengesellschaft, Berlin-Siemens. 
stadt, Germany, a corporation of Ge : 
Application Feb. 24, 1938, Serial wo, 
192,287. In Germany Feb. 26, 1937, 3; 
Claims. (Cl. 230—79.) 

1. A compressor unit, in particular for 
refrigerating systems, having a sgealeq 

$ housing forming ay 
oil sump, a limited 
quantity of oil dis. 
posed in said sump, 
a stationary mem. 
ber in said housing 
having a __ suction 
duct and a compres- 
sion duct, a rotary 
impeller arranged jn 
said housing, a con- 
tainer eccentrically surrounding said im- 
peller and forming a pumping chamber 
together with said impeller, said suction 
duct and said compression duct being 
arranged to _ sequentially communicate 
with said chamber when said impeller js 
in operation. 


1. In a 
James L. Knight, Erie, Pa., assignor to for pivot 
General Electric Co., a cornoration of New latching 
York. Application April 6, 1938, Serial No. nected at 
200,394. 5 Claims. (Cl. 220—9.) a recesse 
1. In combination with a cabinet having having a 
a door opening and a door for closing around sé 
; said opening, a said pin 
wall construction ment of 
including inner and and mean 
outer metallic link back 
shells and _ insulat- pivoting 
a . 
ing material there- 
between, a_ ther- 
wees Mally resistant — 
4 breaker strip of assignor 
a relatively _ resilient ration of 
4 !non - hygroscopic %, 1941, 
material extending (Cl. 6a—4 
between adjacent edges of said shells, a 
relatively wide channel in the outer sur- 
face of said breaker strip, said breaker 
strip being provided with a reinforcing tte 
member of relatively stiff material lodged 
in said channel and exposed to view 
when the door is open. | 
. (Concluded on Page 19, Column 1) 
> . 
i ar 
control n 
; temperatu 
‘? CHICAGO SEAL 00. ams & 
20 North Wacker Dr., Chicago an open ¢ 
trically ir 
for clam; 
around it 
WATER ladle 
— as 
TRENTON, N. J: 230,402, 
oa | 








Maximum Efficiency: 
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<3 es. i 4 ‘ * Capitiary Misti +H Knobs 4 Pi aay a 3 75 
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(concluded from Page 18, Column 5) 

Milwaukee, Wis. Continuation 

Hyipplication Serial No. 712,449, Feb. 23, 
is application Dec. 8, 1937, Serial 
Claims. (Cl. 98—10.) 

No. 178,823. 11 

1 In an air conditioning system for 
road cars, a pair of main ducts, a 
plurality of branch ducts extending down- 
wardy ‘rom the main ducts to the 

enger compartments, means to force 
air through the main and branch ducts, 
means to condition the air passing 
through the ducts, a hot air outlet pro- 
vided in each branch duct, a cold air 
outlet provided in each branch duct above 
each hot air outlet, and temperature con- 
trolled means including thermo-sensitive 
elements provided within each branch 
duct for directing the conditioned air 
through either the hot air outlets or the 
cold air outlets. 

Wiliam O. Burke, Rockford, Ill., assignor 
to National Lock Co., Rockford, Ill., a 
corporation of Delaware. Application May 
5, 1999, Serial No. 271,851. 5 Claims. 
(Cl. 292—223.) 

1. In a latch, a recessed bolt mounted 
for pivotal movement into and out of 
latching position, a link pivotally con- 
nected at one of its ends to pin means in 
a recessed part of said bolt, said bolt 
having a tongue portion slotted to fit 
around said end portion of the link near 
said pin means to prevent shifting move- 
ment of the link along the pin means, 
and means for effecting movement of said 
lnk back and forth for the purpose of 
pivoting the bolt. 

DEVICE. Don E. Moran, Scotia, N. Y., 
assignor to General Electric Co., a corpo- 
Application March 

tation of New York. 
%, 1941, Serial No. 
(Cl. 62—4.) 

5 Claims. 

1. A control device for an_ electric 
refrigerator comprising a casing, electric 
control means mounted in said casing, 
temperature responsive means in said 
casing for operating said control means, 
an open end flexible sheath made of elec- 
trically insulating material enclosing said 
temperature responsive means, and means 
for clamping the wall of said sheath 
around its open end against said casing 
80 as to seal said sheath. 

2,256,519. REFRIGERATION. Gunnar 
Grubb, Stockholm, Sweden, assignor, by 
— assignments, to Servel, Inc., New 
ork, N. Y., a corporation of Delaware. 

— Sept. 17, 1938, Serial Wo. 
rm: Sept. 1937. 6 
Claims, (Cl. 625.) - 

aa on “rt of refrigeration in which 
place in - of liquid refrigerant takes 
2 place the presence of an inert gas in 
rigerati of evaporation to produce a re- 
refrigerat® ‘fect, inert gas enriched with 
eva - vapor flows from the place 
and ety n to a place of absorption, 
OWS from. weak in refrigerant vapor 

- ‘ "le place of absorption to the 
ing dy “aporation, the flow of gas 
Weight et on the difference in specific 
columns, ie enriched and weak gas 

a © 




Donald Colvin, San Francisco, Calif. Ap- 
plication Sept. 7, 1940, Serial No. 355,757. 
7 Claims. (Cl. 62—102.) 

1. In a refrigeration unit, a storage 

compartment, an 
oe ice maker compris- 
ing a box open in 

% 7 i SX the front and the 

oe v2 rear, means for 
ens moving air to cir- 
wh culate through the 
o 7 unit in  heat-ex- 

ra Pe change relation 

with the ice maker 
for cooling the 
storage compart- 

2 ¢ment, and control 
means for selectively guiding the air 
around or through the ice maker box. 

49 7 

TUS. Albert O. Grooms, Dayton, Ohio, 
assignor to General Motors Corp., Dayton, 
Ohio, a corporation of Delaware. Appli- 

cation Jan. 31, 1939, Serial No. 253,833. 
13 Claims. (Cl. 200—83.) 
Lae Vaud 
BP Bian 
a a 3 
c 4 
te a Ld 28 
ry :@: 

1. A control means including a fluid- 
tight sealed casing, a pressure-operated 
diaphragm means exposed on one side to 
the pressure within the free area of the 
interior of the sealed casing, a switch 
means operated to closed position upon 
an increase in pressure upon the other 
side of the diaphragm means, and means 
operated by the pressure within the free 
area of the interior of the sealed casing 
for reducing the diaphragm pressure nec- 
essary for moving the switch means to 
closed position. 

2,256,703. ICE TRAY GRID. Clifford 

R. Carney, Detroit, Mich. Application 
April 22, 1940, Serial No. 330,814. 3 
(Cl. 62—108.5.) 


1. A grid for an ice tray comprising a 
plurality of generally vertically disposed 
transversely extending separator mem- 
bers each having a plurality of compound 
slots, each of said slots including three 
spaced edge portions formed adjacent its 
upper edge, and a plurality of apertures 
defined by paired relatively closely 
spaced edge portions formed adjacent the 
lower edge of each of said members, a 
plurality of generally longitudinally ex- 

tending separator members hingedly 
mounted in said slots and apertures 
formed in the transversely extending 


THE LIKE. Roy M. Magnuson, San 
Jose, Calif., assignor to Food Machinery 
Corp., San Jose, Calif., a corporation of 
Delaware. Application Dec. 1937, 
Serial No. 179,538. 10 Claims. (Cl. 62—104.) 

1. In a precooler comprising a tank, an 
enclosed chamber above said tank, a 
conveyor extending through said chamber 
above the liquid level in said tank, a 
trough mounted in said chamber in spaced 
relation above said conveyor and extend- 
ing transversely to the _ direction of 
travel thereof, opposite series of trans- 
versely disposed slats extending to either 
side of said trough to provide a slotted 
partition above said conveyor, each 
series of slats being obliquely disposed 
with the slots formed therebetween facing 
away from said trough, and means for 
withdrawing liquid from said tank and 
discharging it into said trough. 

2,256,940. AIR, CONDITIONING. Robert 
B. P. Crawford, Athens, Ga. Application 
Oct. 31, 1939, Serial No. 302,223. 5 Claims. 
(Cl. 62—129.) 


P= ’ 


1 ja fl ja 

1. A method of conditioning air which 
comprises reducing the moisture content 
of the air by direct contact with a 
hygroscopic liquid, thereafter subjecting 
the air to direct contact with an extended 
surface of water in an amount in excess 
of the amount of water evaporated dur- 
ing said contact, passing a portion of 
said water into heat exchange relation 
with said hygroscopic liquid, supplying 
said air to the space to be conditioned 
and bringing a portion of said water into 
heat exchange relation with the air in 
said space. 

2,256,971. REFRIGERATOR. Joseph 
W. Chamberlain, Zeeland, Mich. Applica- 
1940, Serial No. 324,573. 

tion March 18, 
13 Claims. (Cl. 62—141.) 

(od iz 
— SS 



1. A refrigerator for cooling milk com- 
prising, a cabinet, a supporting floor in 
said cabinet to support milk containing 
receptacles, a compartment divided into 
a plurality of communicating chambers, 
refrigerating coils in each chamber, the 
number of coils in said chambers vary- 
ing from a greater number in the one 
at one side of the compartment to a 
lesser number in each adjacent chamber 
so that a decreasing amount of ice will 
be formed in each adjacent chamber 
from the one at the one side of the 
compartment, means for flowing water 
through said chambers and around said 
coils beginning with the chamber having 
the greatest number of coils and ending 
with the chamber having the least num- 
ber of coils. 

AND APPARATUS. Carl E. Meyerhoefer, 
Brooklyn, N. Y., assignor to E. A. 
Laboratories, Inc., Brooklyn, N. Y., a 
corporation of New York. Application 
Sept. 23, 1938, Serial No. 231,347. 2 Claims. 
(Cl. 62—117.) 

1. A heat exchange system adapted for 
installation in an automobile powered by 
a water-cooled internal combustion 
engine, said system comprising in com- 
bination condenser and evaporator units, 
a refrigerant for. circulation’ therein, 
pump means coupled to said condenser 
and evaporator for circulating said refrig- 
erant, said pump means being formed 
with a water-jacket for coupling in series 
to the water-jacket of said internal com- 
bustion engine whereby the water cir- 
culating in the latter will circulate as 
well in the former and thus cool said 

Hilbert BR. Perlick, Milwaukee, Wis., as- 
signor to R. Perlick Brass Co., Milwaukee, 

Wis., a corporation of Wisconsin. Appli- 
cation Feb. 23, 1940, Serial No. 320,397. 
6 Claims. (Cl. 225—40.) 

mn Fs 

1. In a direct draw beer dispenser, the 
combination of: a floor type cabinet 
adapted to hold a keg of beer and having 
its top wall at counter height to enable 
beer to be dispensed across said top wall 
and so that said top wall is spaced but 
a short distance from the top of a keg 
in the cabinet, and having an opening in 
an exterior wall thereof; a short beer line 
leading from the interior of the cabinet 
where it is connectible to a keg out 
through the opening and projecting a 
substantial distance outside said exterior 
wall; a hollow faucet standard mounted 
on said exterior wall over the opening 
to receive and _ enclose the _ entire 
projecting end of the beer line. 


HAVE YOUR patent work done by a 
specialist. I have had more than 25 years’ 
experience in refrigeration engineering. 
Prompt searches and reports. Reasonable 
fees. -H. R. VAN DEVENTER (ASRE), 
Patent Attorney, 342 Madison Avenue, 
New York City. 

NEWS, OCTOBER 15, 1941 19 


















Philadelphia, Penna. i899 


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Combination Dehydrator with Liquid 
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Gas bubbles (uncondensed refrigerant) passing 
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MEMRY VALVE CQ. **°*-** 4 Seemsem ave 




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Dietz Sees Dangers Aug.-Sept.SalesUp OPM Studies Effects of Priorities on 
Employment In 6 ‘Refrigeration Towns’ 

In More Credit Cuts 

(Concluded from Page 1, Column 5) 
to this invasion of the field of busi- 
ness economics. I view with some 
concern the possibility that it may 
be amended to step up minimum 
down payments still further and to 
shorten more drastically the maxi- 
mum maturities of instalment paper. 

“Regulation W can be changed at 
any time by action of a majority of 
the board of governors of the Fed- 
eral Reserve System. I do not think 
that the board would exercise, arbi- 
trarily, the charter powers contained 
in the executive order of the Presi- 
dent. I believe that it will maintain 
the policy of holding industry confer- 
ences before taking important steps. 
Nevertheless, business must operate 
under the hazard of change without 
prior notice.” 

Holding that “it is economically 
sound and socially desirable that 
instalment credit be kept available 
to consumers at all times,’’ Mr. Dietz 

“If cash on the barrel-head is to 
be the only permitted method of 
payment, only the _ higher-income 
groups of the population are going 
to enjoy the privilege of acquiring 
needed consumer durable goods. The 
millions of families in the middle and 
lower groups cannot, as a rule, buy 
such products for cash. More drastic 
restrictions on instalment selling will 
thus be tantamount to rationing 
automobiles, radios, and similar goods 
for the benefit of those in the higher- 
income brackets.” 

Citing the Federal Reserve Board’s 
preface to Regulation W, Mr. Dietz 
questioned that restrictions upon 
instalment credit would attain any 
of the board’s three avowed pur- 
poses: to restrain inflation, to cut 
down the demand for consumers’ 
durable goods, and to create a back- 
log of unsatisfied demand that would 
help business in the post-war period. 

“When you go elephant hunting,” 
Mr. Dietz said, “you don’t go armed 
with a bird gun. Drastic reductions 
in purchasing power cannot be effect- 
ed by fussing with instalment credit 
terms. The amount of such credit 
outstanding is relatively small com- 
pared with the billions of dollars of 
increased purchasing power our 
people are receiving. 

“The output of durable consumer 
goods already has’ been cut by priori- 
ties on the deliveries of raw mate- 
rials and direct production curtail- 
ment imposed by the Office of Pro- 
duction Management. 

. “The supply of automobiles, radios, 
and other consumer goods will be cut 
down so greatly that all those that 
can be produced will certainly. be 
sold, for cash if not on the instalment 
plan. Tightening instalment credit 

‘terms further, therefore, will not in- 

crease the size of the unsatisfied 
demand for these goods that will be 
built up during the defense emer- 
gency. riba 

“All persons who oppose a retro- 
gression in living standards among 
the lower-income groups, and all who 
desire greater social and economic 
equality, must oppose further tight- 
ening of instalment credit.” 

Non-Defense Housing Ban 
Hits Appliance Market 

(Concluded from Page 1, Column 1) 
struction of residential buildings was 
to be expected as a result of the 

SPAB order. 

SPAB said that its policy was 
predicated on the fact that “it will 
not be possible for the United States 
to build all the warships, planes, 
tanks, and other things essential to 
its national security if the scarce 
materials are unnecessarily used in 
building projects which are not vital 
to defense.” Such “scarce materials” 
include steel, copper, bronze, brass, 
aluminum, etc. 

The new order does not affect 
repairs of existing structures, and it 
was specified that where non-essen- 
tial construction already has started 
and a substantial portion has been 
completed, efforts will be made to 
get the critical materials needed to 
finish the job. 

SPAB estimated that the restricted 

construction policy would save more . 

than 3,300,000 tons of steel in 1942, 
but said that these savings would be 
partly offset by an increase of 1,200,- 
000 tons in defense construction 
demands for steel. 

In Southern States 

(Concluded from Page 1, Column 1) 
month totals for 1940 and 1941: 

1941 1940 
Refrigerators ......... 12,813 11,250 
NE Sock ha vac kiwssas 1,722 1,357 
Water Heaters ....... 700 480 

Dallas, Tex. 

DALLAS, Tex.—Sales of household 
refrigerators in Dallas Power & Light 
Co. territory totaled 1,272 units 
during August, to bring the eight- 
month total to 11,275 units with an 
estimated value of $1,578,500. Re- 
ports by 41 dealers are included. 

Eight residential room cooler sales 
also were reported. Commercial sales 
included 16 air conditioning units, 
11 refrigerators and display cases, 
39 water and beverage coolers, and 
six ice cream and frozen food cabi- 

August 8 Mos. 
bey ey rr 1,272 11,275 
Room Coolers~ .......... 8 37 
Pee ee ee 7 48 
Se a ere 763 3,475 
NE oe -a5. Seng eea wae 28 3 
CE, a ss asdinsw slags a:0:64 710 5,197 
pe ee ee ee 3 27 
ee, 16 104 
Commercial Refrig. .... 11 191 
Water-Beverage Coolers. 39 357 
Low Temp. Cabinets.... 6 48 

Houston, Tex. 

HOUSTON, Tex.—Household re- 
frigerator sales totaled 2,369 units 
in Houston Lighting & Power Co. 
territory during August, according to 
dealers’ reports. This compares with 
3,871 in the same month of last year. 
In the Houston territory alone, how- 
ever, August sales totaled 1,977 units, 
against 1,914 last year. 

Other high totals for the month 
included 2,037 radios, 1,238 washers, 
and 445 vacuum cleaners. 

Sales for August and the first 
eight months of 1941 follow: 

August 8 Mos 
Refrigerators .......... 2,369 16,329 
ee ere 6 
|, errr res 1,238 7,725 
 ciccnebite cere 445 3,386 
APO sree 2,037 20,060 
Milk Coolers .......... 17 40 
BE 550.546.056.060 44:50 67 368 
Air Conditioning Units. 62 212 

Raleigh, N. C. 

RALEIGH, N. C.—Sales of house- 
fast pace in Carolina Power & Light 
Co. territory during August, totaling 
1,543 units, according to reports of 
dealers to the power company. This 
compares with a total of 1,339 units 
in the same month of 1940. 

Other appliance sales also held up | 

well during the month. Electric 
range sales totaled 487 units, water 
heaters 156 units, radios 2,801 units, 

(Concluded from Page 1, Column 2) 

contracts so as to absorb the dis- 
placed workers. OPM will recom- 
mend such programs to the War 
and Navy departments for execution. 

(One instance of this is the recent 
$3,000,000 contract for binoculars 
awarded the Westinghouse factory 
at Mansfield, Ohio, by the War De- 
partment. ) 

OPM regional labor supply com- 
mittees, coordinating registration, re- 
employment, and retraining activities 
of federal and state agencies, will 
supervise and direct the problems of 
dealing with displaced workers, while 
plant conversion will be handled be- 

- tween plant managements and the 

government agencies involved, Mr. 

Hillman pointed out. 

Evansville Faces Severe 


WASHINGTON, D. C.—Because of 
material shortages for refrigerator 
production and other  non-defense 
work, Evansville, Ind., faces severe 
unemployment and should be given 
special consideration in the placing 
of defense contracts and _ subcon- 
tracts, it was certified to the War 
Department Oct. 8 by the Office of 
Production Management. 

Investigation by OPM’s’ Labor 
Division established that Evansville 

is threatened with serious “priorities 
unemployment” and an investigation 
by OPM’s Contract Distribution Divi- 
sion resulted in a remedial program 
which was submitted to the War 

Of the 18,000 employed industrial 
wage earners in the community, the 
Labor Division found at least half in 
plants which have been or will be 
affected by required curtailment in 
non-defense production or shortages 
of material for non-defense work. 

Twenty-two plants were investi- 
gated. In July, 1941, they had an 
aggregate employment of 10,953 
wage earners, of whom only 239 
were engaged on defense contracts. 
Largely as a result of priorities, 
employment in these concerns drop- 
ped to 9,766 wage earners by Septem- 
ber, with 427 on defense work, a net 
displacement of nearly 1,200. 

The companies estimated that, as 
a result of curtailment of their 
civilian production, they would pro- 
vide employment for only 7,815 wage 
earners in January, 1942. This would 
represent a direct displacement of 
over 3,000 wage earners. 

Four of the larger concerns ac- 
count for 2,300 of the employes 
threatened with displacement by 
January. These companies are Servel, 
Inc., and Sunbeam Electric Mfg. Co., 
makers of refrigerators; Briggs 

Industrial Corp., manufacturer of 
automobile bodies; and Chrysler 

Remedial programs recommended 

for Servel and Sunbeam are as 

Servel, Inc.: “This company hag 
made successful bids on Cartridge 
cases, gun turrets, listening Posts 
and fan assemblies; unsuccessful pig, 
on a number of other items, ang has 
bids outstanding on other defense 
work. Careful attention should j%, 
given by the War Department to the 
possibility of contract awards cover. 
ing any of these items. Also, ging 
new buildings being equipped to 
manufacture cartridge cases have 
much greater capacity than is being 
used for present orders, attention 
should be given to increasing the 
amounts of the present contract 
Further, emphasis should be given t, 
the study of the McArthur airplane 
seat and the Lawrence engine, yp. 
rently being considered on a gyp. 
contract basis.” 

Sunbeam Electric Mfg. Co.: “gyo. 
cessful bids have been made ang 
contracts awarded for M-20 Booster 
and Booster Pump, and subcontracts 
were arranged in September fo, 
work on oxygen air regulators, ele. 
vating jacks, gun turret assemblies 
and other items. Unsuccessful bigs 
have been made on a number of 
others. The company is studying the 
possibility of producing McArthur 
airplane seats and the Lawrence 
engine under subcontracts. It jis 
recommended that the War Depart. 
ment consider the propriety of award- 
ing contracts for the production of 
M-20, M-21, and M-22 Booster, or 
parts; that a recent successful sub. 
contracting connection should be 
closely followed up to increase sub. 
contracting amounts; that all possi- 
ble assistance be given in considering 
this firm for subcontract production 
of the McArthur airplane seat and 
the Lawrence engine.” 


refrigerators continued their | 

washers 747 units, vacuum cleaners | 

208 units, eight room and store cool- | 

ing units, and 2,636 table cookery 

Refrigerators 1,339 
SORE 56.6 sane 33400905 385 
Water Heaters ........ 106 
PE. Nav vbbaieieves «i 3,167 
Ke | EEOC CTe Ee 452 
oS CREOLE TORT ee 162 

Knoxville, Tenn. 

KNOXVILLE, Tenn.—Dealer sales 
of household electric refrigerators 
totaled 535 units in this territory 
during August, according to reports 
of dealers to Knoxville Electric 
Power & Water Board. This com- 
pares with sales of 408 units in the 
same month last year. 

Average price of August refriger- 
ator sales was $154, with total volume 
of refrigerator business reaching 
$82,166. Average price for August, 
1940, was $144. 

Twenty-two commercial refriger- 

ators also were sold by dealers dur- | 

ing the month at an average price 
of $539, total commercial volume be- 
ing $11,852. 

Other appliance sales during the 
month included 322 ranges at an 
average price of $133, 104 water 
heaters at a $77 average, 526 wash- 
ers at an average of $80, 12 ironers 
at $91, 367 radios at $49, 48 vacuum 
cleaners at $68, two air conditioning 
units at an average of $218, and 55 
stokers and oil burners at a $199 

1941 1940 
Refrigerators .......... 535 408 
BEE. 66456 5060000600%8 322 187 
Water Heaters ........ 104 55 
bg en LOR EEE 526 225 
DEE svetcsevevnueesss 367 632 
0 Se ee 48 107 

‘ Geek Mill Purity 
~ for National Defense... 

Standard equipment on Schultz Electric Vv 

Progressive Service Engineers 
use and recommend — and 

aggressive Jobbers stock and 
talk — 



Milk Coolers, A-P Thermostatic Expansion 
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Dependable control and trouble- 


Schultz Model SE-12-14 Milk 
Cooler, manufactured by 
Schultz Bros., Saginaw, Mich., 
using General Refrigeration 
Compressor, A-P “TRAP-IT” 
System-Protector and A-P 
Expansion Valves. A-P Valves 
purchased threugh J. Geo 

free operation assure correctly cooled milk, Recher & Sent Saginaw, 
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Used on any Refrigeration System, A-P “TRA!-ITS” offer 

sture in re 

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PROTECTORS Pressure drop is ‘‘Zero” by comparison. Attach one ahead 

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Export Dept. 100 Varick St., New York City 
A “> ay ‘ © 



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