Full text of "Air Conditioning, Heating & Refrigeration News 1941-10-15: Vol 34 Iss 7"

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TECHNOLOGY DEPT?

q's Important to
Know In Time’

Member Associated Business
papers, Inc.; Audit Aureau
of Circula Ss.

The Newspaper
of the Industry

——

ScmA Committees Start Work on
Standards for Commercial Units

Association To Maintain 7
Washington Office To
Contact OPM & OPA

WHITE SULPHUR SPRINGS, W.
va.—Working under the direction of
| J. Fairchild, chief of the division
of trade standards, Bureau of Stand-
ards, Department of Commerce,
committees of the newly formed
Standard Compressors Manufactur-
ers Association got down to serious
work on the task of ‘“codifying”
their business here Thursday and
Friday.

Various groups of engineers dele-
gated by the manufacturer members
of SCMA made preliminary studies
on nomenclature, scope, definitions,
analyses of compressor parts, etc.

One of the most important “stand-
ards” which the SCMA has begun
work on is a decision on maximum
amperage and minimum capacity for
each size of commercial compressor.

Plans were also laid for an
Industry Card, which will accompany
all compressors manufactured by
SCMA members, giving some “Do”

(Concluded on Page 6, Column 5)

Housing Ban Shrinks
Appliance Market

WASHINGTON, D. C.—In a
sweeping move further reducing the
market for refrigeration and air
conditioning equipment and major
appliances, the Supply Priorities &
Allocations Board last week pro-
hibited the start of any more non-
essential public or private construc-
tion projects requiring “appreciable
quantities of critical materials.’”’ The
prohibition is to extend for the
duration of the emergency.

The SPAB decision, made in the
form of a policy ruling, covers the
entire range of building, including
federal, state, and local government
projects, factory and office-building
space, residential construction, and
construction for public utilities.

The OPM Bureau of Research &
Statistics has estimated that the
decline in construction activity would
amount to 25%, and would result in
the displacement of about 600,000
employes.

C. F. Palmer, Defense Housing Co-
ordinator, declared commercial and
private non-defense housing might
80 forwaxed if the builder already
holds the materials and does not
require OPM priorities assistance.
He made it clear, however, that a
rather sharp reduction in the con-

(Concluded on Page 20, Column 1)

Southern Dealer Sales
Continue Fast Pace
In August & Sept.

ALEX A NDRIA, Va.— Continuing
their gains over 1940, refrigerator
Sales in the territory of Virginia
Public Service Co. totaled 829 units
during September, against 816 in the
‘ame month of last year, for a
nine-month mark of 12,813 units,
‘ccordine to dealer reports.

Electric range sales reached 207
units in September, against 161 last
gh while water heaters nosed out

last year. Washer sales hit 610
Wits, ironers 48.

September refrigerator total in-

Cluded goo household units and 27
Commercial} units.

wine are comparative nine-
Oncluded on Page 20, Column 2)

a ee

ee Oe ee” ge et at eed,

Refrigeration Jobs
Surveyed By OPM

WASHINGTON, D. C.—-Surveys of
expected priority unemployment and
of defense job and retraining possi-
bilities have been completed for six
cities in which the refrigerator pro-
duction cut announced Sept. 30 will
reduce the number of non-defense
jobs, Sidney Hillman, associate direc-
tor general of OPM, has announced.

Surveys have been made of Muske-
gon, Grand Rapids, and Greenville,
Mich.; Dayton and Mansfield, Ohio;
and Evansville, Ind. Federal-state
employment service officials are mak-
ing similar surveys in other cities
which have sizeable refrigerator
factories.

Refrigerator plants in these six
cities, according to recent statistics,
employ more than 10,000 of the
estimated 45,000 workers in the
industry.

Information obtained in the sur-
veys will be analyzed as rapidly as
possible.

In communities where the surveys
show a threat of serious priority
unemployment, the new OPM Divi-
sion of Contract Distribution will
seek to develop a remedial program
to place defense contracts and sub-

(Concluded on Page 20, Column 3)

Stewart- Warner To Show
1942 Models Today

CHICAGO—Stewart-Warner’s 1942
electric refrigerator line will be
shown to distributors and dealers at
a three-day meeting here beginning
Oct. 15.

Jud Sayre Named
Bendix President

J. S. SAYRE

SOUTH BEND, Ind.—Judson S.
Sayre, vice president and director of
sales for Bendix Home Appliances,
Inc., was elected president ‘of the
corporation at a meeting of the board
of directors Oct. 10, following the
resignation of D. O. Scott. Mr. Scott
is being retained by the company as
a consultant. Other officers of the
corporation remain unchanged.

Since 1936, even prior to actual
manufacture of the Bendix home
laundry, Mr. Sayre has been an
active part in the management of
the firm, as a vice president and a
meniber of the board of directors.
A year ago, he was also made a
member of the firm’s executive board.

Before coming to Bendix, Mr.
Sayre held the post of assistant to
the president of RCA Mfg. Co.,
Camden, N. J. Prior to this he was
associated with Montgomery Ward
in a management capacity; and held
an executive post with Kelvinator.

r me 4 “aN z

| PUBLIC LIDRARY §

OCT16 1941 ,
ETROW

—_

Read on Arrival’

Issued Every Wednesday
at Detroit, Michigan

Oct. 15, 1941

Vol. 34, No. 7, Serial No. 656
Established 1926.

‘Essential Refrigeration Will Be
Made,’ OPM Official Tells Rema

4
4

New Excise Taxes
Interpreted For
Rema By Lawyer

WHITE SULPHUR SPRINGS, W.
Va.—Probable interpretations of the
new excise tax on_ refrigerators,
refrigeration units, and refrigeration
components were discussed by Attor-
ney Hammond E. Chaffetz, resident
partner, Washington, D. C. law
offices of Kirkland, Fleming, Green,
Martin & Ellis, before Rema mem-
bers here last weeks

Declared Mr. Chaffetz in discussing
the probable interpretations:

“The scope of the new provisions
is briefly summarized in the report
of the Senate Committee which con-
sidered the bill. The following is
quoted from the report to the Senate
of the Senate Committee on Finance:

“Section 3405 of the Internal
Revenue Code imposes a tax on sales
by the manufacturer of household-
type mechanical refrigerators and
certain principal components of such
articles at the rate of 544% of the
sales price. Section 546 amends sec-
tion 3405 of the code to increase the
tax rate to 10% and to make the
tax applicable to the principal com-

(Continued on Page 14, Column 1)

New Zealand Jobber
Joins NRSJA

CHICAGO — Refrigeration Sup-
plies, Ltd., with headquarters at
Wellington, New Zealand, and
branches at Auckland, Christchurch,
and Dunedin, has become a member
of National Refrigeration Supply
Jobbers Association.

More Appointments To TECORD

The following merchandisers have expressed
efforts to
Temporary Educational Committee of Refrigera-
effort to awaken

willingness to lend their

tion Distributors in_ its

Distributor-Dealer Section

CARL BIMEL

The Bimel Co., Cincinnati, Ohio

|. W. DANFORTH

Danforth Co., Pittsburgh, Pa.

L. W. DRISCOLL

L. W. Driscoll, Inc., Charlotte, N. C.
F. J. EARLE aes

Delta Hardware Co., Escanaba, Mich.
B. A. EDWARDS

Brown & Borhek Co., Bethlehem, Pa.
HARRY FRANK

Tri-State Electric Co.,

Sioux Falls, S. D.

RAY F. HEALY

Erskine-Healy, Inc., Rochester, N. Y.
A. R. HECK

Westinghouse Electric Supply Co.,
Cleveland, Ohio

WALTER I. HESS

Electric Appliances, Inc.,
Indianapolis, Ind.

D. A. HUGHES

Langdon & Hughes Electric Co.,
Utica, N. Y.

ORRIN P. KILBOURN

Orkil Electric Co., Hartford, Conn.
HARRY H. LANDIS, JR.

Landis Electric Co., Lancaster, Pa.
Cc. &. LYTLE

Southern Minnesota Supply Co.
Mankato, Minn.

T. H. MAGINNISS
Stewart-Warner Distributors Co.,
Chicago, Ill.

WwW. G. MILLER

H. M. Tower Corp.,
New Haven, Conn.

the refrigeration.

JOHN T. MORGAN
Charleston Electrical Supply Co.
Charleston, W. Va.

Oo. G. H. RASCH
Interstate Electric Co.,
New Orleans, La.

W. M. SCHLIPF

Service Appliance Co., Inc.,
Bristlo, Va.

R. L. SIMPSON

Cc. T. Patterson Co., Inc.,
New Orleans, La.

JAMES E. THOMPSON

Appliance Engineering Corp.,
Boston, Mass.

JAMES A. WALSH

Air Conditioning Co., Houston, Tex.

D. H. WETZEL
Utica Oil Heating Corp., Utica, N. Y.

Jobber-Service Man Section

B. BLAZER
M. Blazer & Son,

H. W. BLYTHE
H. W. Blythe Co., Chicago, III.
ALFRED CHADBURN

Williams & Co., Cincinnati,

IRVING J. FAJANS
Aetna Supply Co., New York City

LEO H. GORTON
Machine Tool & Supply Co.,
Tulsa, Okla.

PERCY G. HANSEN
Akron, Ohio

E. M. KIRTLAND
Engineering Specialty Co., Gary, Ind.

Passaic, N. J.

Ohio

America as to the necessity and essentiality of
They will work individually and
collectively with members already announced
in this nation-wide campaign.

LOUIS W. KRUEGER

Authorized Refrigeration Parts Co.,
St. Louis, Mo.

CRAWFORD E. LAW

Law & Co., Elmira, N. Y.

M. W. LEINART

Leinart Engineering Co.,

Knoxville, Tenn.

R. J. McBRIEN

The Electromotive Corp., Dallas, Tex.
H. R. McCOMBS

McCombs Refrigeration Supply Co.,
Denver, Colo.

JOSEPH M. MIDEKE

Mideke Supply Co.,

Oklahoma City, Okla.

A. R. MORIN

Macklanburg Brass & Copper Prod-
ucts, Inc., Oklahoma City, Okla.
W. M. ORR

William M. Orr Co., Pittsburgh, Pa.
ROBERT W. SHEPERDSON
Standard Supply, Inc.,

Worcester, Mass.

J. R. SPARKMAN

Gulf Supply Co., Dallas, Tex.

HAROLD G. STERN
Refrigerative Supply,
Seattle, Wash.

A. R. TILLER

A. R. Tiller, Inc.,- Richmond, Va.
R. L. VINCENT

Vincent Brass & Copper Co.,
Minneapolis, Minn.

J. F. WICKHAM
Wickham Supply Co., Lincoln, Neb.

K. G. WIGHT
K & M Supply Co., Tulsa, Okla.

Inc.,

Further Cuts Held iLikely;
Sales of Space at Show
Set Record, Rema Told

By Phil B. Redeker

WHITE SULPHUR SPRINGS, W.
Va.— The Refrigeration Equipment
Manufacturers Association (Rema)
met here Monday through Wednesday
of last week and

(1) Heard Henry A. Dinegar,
chairman of the OPM refrigeration
section, declare that “The essential
refrigeration equipment will be
made.”

(2) At the same time heard Mr.
Dinegar and another OPM official
warn that with a continued shorten-
ing of strategic metals (copper in
particular) and the plans for a
trebling of the defense effort next
year, further curtailment of civilian
production beyond present announced
plans is likely.

(3) Got favorable indications from
the OPM men that a more workable
repairs parts order than Preference
Rating Order No. P-22 would be
available for the industry in the near
future.

(4) Listened to a report showing
that more space had been sold for the
All-Industry Refrigeration & Air
Conditioning Exhibtion, Jan. 12 to
15, than had ever been sold by the
present date for current shows; and
heard details given for a drive to
promote attendance at the Show.

(Continued on Page 2, Column 1)

Watch Credit Curbs,
C.LT. Head Cautions

BOSTON—The Federal Reserve
Board’s regulations of instalment
credit are “sound and constructive”
as they now stand, but further re-
strictions will only serve to penalize
the middle and lower income groups
of the population, Arthur O. Dietz,
president of Commercial Investment
Trust Corp., told the _ thirteenth
Boston Conference on Distribution
here last week.

“We have been doing business
under Regulation W for more than
a month,” Mr. Dietz said. ‘We have
found that, in its present form, it
is in accord with sound, constructive
business principles; and it is being
administered intelligently. The more
conservative sales finance companies
have long decried any tendency to
make down payments too small and
to lengthen the maturity dates of
instalment paper unduly. The observ-
ance of Regulation W will prevent
such unsound practices, and should
have an educational value that will
outlive the life of the regulation. .

“However, just because Regulation
W, in its present form, has proved
workable and even helpful, an un-
qualified benediction cannot be given

(Concluded on Page 20, Column 1)

3 Interim’ Refrigerators

Introduced By G-E

BRIDGEPORT, Conn. — Three
“interim” _ refrigerators, for mer-
chandising between now and the time
1942 models are introduced, have
been made available to the General
Electric field organization.

First model, a _ 6-foot unit, is
priced in the $145 range; the second,
a 7-foot job, is in the $190 class; and
a 7-foot all-porcelain model is priced
around $215. All standard features
are incorporated in the new models,
except that a porcelain evaporator
has replaced the stainless steel unit
used before that material was placed
under defense priority.

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AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

8 eatin Ln lee

Rema’s Efforts To Obtain Rating

For Industry Outlined By Vallee;
Show Attendance Drive Planned

(Continued from Page 1, Column 5)

(5) Voted to hold the spring meet-
ing of the association at the Seaview
Golf Club, Absecon, N. J., May 4,
5, and 6 of next year.

(6) Heard a proposal for an
industry-wide publicity campaign to
“sell” refrigeration to the public.

The complete report of the talk
by Mr. Dinegar of the OPM is pub-
lished on page 8 of this issue. A
report of the talk by Dr. E. E.
Pratt, Division of Priorities, OPM,
Washington, will be published prob-
ably next week.

C. H. Benson of Imperial Brass
Mfg. Co., chairman of the All-
Industry Exhibition Committee, in
reporting a larger sale of exhibition
space at this date than ever before,
urged that members, in view of the
unusual times, put forth a maximum
effort to encourage both exhibition
at the show by those already not
signed up, and attendance at the
show by the trade in general.

SLOGANS FOR SHOW

“In ‘42 You Have a Job to Do”
and “Today More Than Ever Before
There Is a Job to Do,” will be the
principal rallying cries to be used in
poster, sticker, and trade publication
advertising for the Exhibition.

In employing this theme for their
trade publication advertising in-
tended to encourage attendance at
the Show, the members can do an
institutional advertising job for them-
selves. Mr. Benson advocated use of
increased space and special copy in
the principal industry trade publi-
cation in issues before the Show date.

While the Show Committee itself
will use special advertising in leading
industry publications to promote the
attendance at the Exhibition, Presi-
dent E. A. Vallee of Rema also asked
cooperation from manufacturers who
advertise in other publications in the
dairy, meat industry, etc., to devote
part of such advertising late in the
year to telling something about the
Exhibition, and got assurances from

several of the members that this
would be done.

Mr. Benson gave details of plans
for the use of posters, direct-mail
pieces, and stickers in promoting the
Show, which plans will get underway
this month.

F. J. Hood of the Ansul Chemical
Co., chairman of the “Antequarium
committee” for the Show, explained
the nature of this project and asked
cooperation of all members and the
whole industry.

The “Antequarium,” he explained,
will be an exhibit on the mezzanine
floor of the Stevens hotel exhibition
space which will comprise a showing
of industry “relics” or early or first
models of various types of refrigerat-
ing units or component parts. Com-
panies in the industry are invited to
propose such items of this nature
as they may have to the committee
consisting of Mr. Hood, George F.
Taubeneck of AIR CONDITIONNIG &
REFRIGERATION NEWS, and H. T.
McDermott of Refrigeration Service
Engineers Society.

TRANSPORTATION PROVIDED

If accepted, the Committee will
provide for transportation of the
items to and from the show, and will
also cover them with insurance dur-
ing the period they are loaned out.

President Vallee also suggested
that manufacturers in their indi-
vidual exhibits place emphasis on
what they are doing for National
Defense not only in the way of re-
frigeration products, but also by
showing other defense products which
they are producing.

A number of committee reports
were submitted, the most important
being that of the Manufacturers-
Jobbers Relations Committee. The re-
quest of the jobbers for a longer
margin because of existing conditions
was taken under advisement.

In the report of the president
made by Mr. Vallee, he reviewed in
some detail the work done by the
committee whose job it was to con-
tact Washington officials:

VALLEE TELLS OF REMA’S
FIGHT FOR PRIORITIES

“The small group of officers and
committeemen in Rema on whom the
responsibility rests this year of rep-
resenting our branch of the industry
has spent easily a quarter of its
time during this period on associa-
tion work,” he said.

“New laws and new records are
being written daily, or rather changed
hourly, and up to now those rules
which applied yesterday may or may
not apply tomorrow. Of one thing
we are certain. When Rema and
other associations started their work
in Washington, refrigeration was not
a very serious problem to the gov-
ernment. I am sure they felt that
ice could take the place of mechanical
refrigeration if there were not
enough material to go around. You
all know the now famous story of the
22,000 ice boxes which had to be
converted to mechanical refrigera-
tion because ice was not available,
or if so, in warmer climates had to
be manufactured by mechanical
equipment.

PRESENTING REMA’S STORY

“We started to present our story
in Washington around the idea that
we of the Rema are here and this is
what our people are doing. We are
willing to manufacture bullets or re-
frigeration parts and supplies, but
before you ask us to manufacture
bullets, we want to be sure you
understand the importance of refrig-
eration to defense.

“If the conservation of food is
necessary, it is just as essential to
preserve food for civilian life in order
to be sure to save as much as pos-
sible for the Army and the Navy and
direct defense workers. Mechanical
refrigeration is so widely used to
transport, preserve, store, and con-
serve food, that it is almost impos-
sible today to use the word ‘food’
without thinking of ‘REFRIGERA-
TION.’

OUTLINING THE PROGRAM

“With this idea in mind, our board
of directors met in Cincinnati on
May 27 to outline our program of
work for the year, appoint com-
mittees, and so forth. At that meet-
ing, George Taubeneck of REFRIG-
ERATION NEWS had lunch with us
and in an informal report on con-
tacts he had made in Washington
earlier that week, told us it then
looked to him like household refrig-

eration was headed toward very
drastic curtailment, and that com-
mercial refrigeration for 1942 would
probably be cut to half of 1941’s
production. This was pretty much
common talk at that time.

“Some of us left that meeting con-
cerned over what we might be facing
—but all of us concluded we had to
go to work in Washington.

“Very early in June we found out
that the American Society of Refrig-
erating Engineers had a committee
working with the government on re-
frigeration man-power and engineer-
ing talent for defense work, and
that the Refrigerating Machinery
Manufacturers had a committee in
contact with OPM working on
priority and procurement problems
only. This committee had compiled
figures on quantities of metals used
on direct defense orders but none on
non-defense phases of refrigeration.

MET IN WASHINGTON

“Believing more could be done
right in Washington, we held the
next meeting of our executive com-
mittee there on June 16 and 17.
Mr. Schellenberg and Mr. LeBaron
of our statistics committee and Mr.
Taubeneck were invited to meet with
us.

“We called on many people, includ-
ing Col. Longino of the Quarter-
masters Department and I proposed
that an all-industry catalog be made
up for him. He welcomed the idea
and when we explained to Fred
Ophuls, who is a civilian engineer
in the Quartermasters Department,
what we were doing—he also re-
quested a copy. On our return all
of our members were asked to send
to our association office three sets of
catalogs and they were beautifully
bound in leather covers, each set
consisting of three volumes. On our
next trip to Washington they were
delivered to Col. Longino, Capt.
Dunn, and Mr. Ophuls. Each man
welcomed his copy. Since then we
have been requested to make up sev-
eral more sets.

AIMED TO BE HELPFUL

“On this trip to Washington we
agreed that whatever we did our ap-
proach to the government should be
from a strictly unselfish angle—to be
as helpful as we could to these
extremely busy men in Washington,
who have been given the jobs of
telling us what to do.

“It was also agreed that contacts
with the government should be ap-

>ERIOR VALVE & FITTINGS COMP

——-=-

VALVES, MANIFOLDS, ACCESSORIES AND FITTINGS for the Refrigeration Industry

PITTSBURGH + PENNSYLVANIA |

i
proached from an All-Industry ang]
—meaning that each of the organized
branches of the industry shoujg be
contacted for the purpose of Settin:
up. an All-Industry Committee n
formulate, underwrite, and direct th
program adopted. ¥

“We concluded too that :n-
figures would be needed—buit the
data to be gathered should pe Col
lected by an impartial agency not
directly connected with the indust
and only then upon the reques: ry
suitable government agency. a

“Each of us decided on -
calls we were to make. ;
them—Mr. Shellenberg calle: upo
Dr. J. A. Crabtree of the Federal
Security Agency—and was able to
interest him enough in the need fo
refrigeration to prompt Dr. Crabtree
to request officially that the refrig.
eration industry collect and suet
his department with full data regard.
ing it. Mr. LeBaron and Mr
Schellenberg then made a trip t,
New York to contact the Nw ational]
Industrial and Manufacturers Board
with reference to having them make
a survey and collect the needed jp.
formation.

ertain
A mong

PLAN A CONFERENCE

“The executive committee then
adjourned, to meet again in Chicago
on July 2, at which time it was
agreed to undertake and arrange 2
conference of representatives of the
four other organized branches of the
mechanical refrigeration industry
along with a representative of Rema
to explore the possibilities for
united action by the entire industry
on those phases of our common
problems which might lead to joint
industry action.

“Special trips were made by mem-
bers of the board of directors to call
on the presidents of other associa-
tions concerned, and except for one
group, the response was favorable.
So with assurance that a representa-
tive from the Air Conditioning &
Refrigerating Machinery Association.
the Commercial Refrigeration Manu-
facturers Association, and the Na-
tional Frozen Food Locker Associa-
tion would meet with us, we arranged
a conference in Chicago on July 16.

“Due in part to an OPACS meet-
ing called on short notice for the
same day, the attendance at our con-
ference was disappointing. The Com-
mercial Refrigeration Manufacturers
sent their secretary as an observer,
and the National Frozen Food Locker
Association president came in person.
From the views expressed, we felt it
was quite evident there wasn’t much
interest on the part of the other
branches in trying to work out a
common industry program.

STATISTICAL QUESTIONNAIRE

“Following that conference, we
then formulated a_ rather simple
statistical questionnaire to go to
manufacturers of parts and supplies
who were members of Rema or
eligible for membership, in order to
provide some authentic information
for Dr. Crabtree. The response to
that questionnaire was anything but
encouraging.

“On Aug. 19, Mr. Wyllie and Mr.
LeBaron made another trip to Wash-
ington with me, at which time we
met Mr. Shearman, who was then
a new man in charge of the Air
Conditioning & Refrigeration Section
of OPM, and Mr. Dinegar of the
Division of Civilian Supply, then
OPACS, now under OPM. Mr.
Dinegar told us he probably would
call a panel committee of the in-
dustry for a discussion of the impor-
tance of refrigeration, and out of
that might come an A-10 for repall
and maintenance of existing equip
ment and a B-1 for new equipment
for the industry.

INVITED TO WASHINGTON

“Instead of that, however, on Aug:
29 Mr. Shearman of OP)i issued in-
vitations to about 69 rep: esentatives
from the commercial re‘rigeration
and air conditioning industry to meet
in Washington on Sept. Fifteen
of those invited were me:nbers o
Rema. This meeting was <alled for
9 o’clock in the morning °"d lasted
all day and far into the night “
assume that all of you are a
familiar with the general set-uP °
the Industrial Advisory “Committe
and its eight sub-committ°es; —
of which have already hac meetiné*
and are functioning and tw» of them

have put out lengthy que tion
on which Rema has_ hardiled the
detail work for our branch of
industry.
“ I am sure.
You are also aware, aa oPM

that the former OPACS |
set-up was revamped ‘
(Concluded on Page 3, Column

e arly in

Publ
Abot
Val

(Conclu
septemt
oPACS
transfer:
the Sup
Board
allotmer
headed |
as most
problem:
civilian
step for
Chairma
Industri:
he did
given 0
during ‘

“In al
we cons
an indu
cerely bi
poth O}
only he
refrigeré
for an i
stant wc
ing up
Industri
ing.

“What
Mr. Shi
during 1
Sub-Corr
Prioritie
job, he 1
an A-10

“One
Aug. 19
to pro
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I reque:
opportun
Senate —
Aug 18 |
very kin
in Wash
preparin;
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store, bi
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contact
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right te
food in
she does
helped fh
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their nic
dug fron
it is al
they don
have hel
our proc
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machine
Which tl

standing
48 good |
48 We ha
Ng—gov
thorough
the neces
to which
the tran
of food.

“Alrea
being m
Agriculty
food—me
land, Ru
If the hi
Morale |

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7 — /{/§ — enamel
x a cognizant of the extreme aimiculties of continuing the manufactur of our line of ree =
Sees 7 —— TS == copper and copper pase refrigeration products: we are tempted to follow the vines of —————
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np ——— f, — civilian needs tet somebody else nave ne worry ete joad our plant with nigh priority
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A VLXALE, == — i
(7 “A 7 =y yes, thats ynaoubtedly tne easiest way out! put the almost phenomena) growth of our eS “T ink
49 i ig 2G : pusiness nas not resulted from ugollowine the jines of jeast resistance To the contrary; rca alr
a, eh a VV W a. it’s peen continuous uphill pull, with many staunch ¢riends among jopbers and
; Mii. ip y Ke A)? " Wanusacturers nelping us to make the grade.
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oud —— = = To All Our Customers x * * AB ioe
ae sie weds me we uree your unceasing efforts in seeking out priority pusines>, confident that your 2a j ‘ {iy
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= — a 4 ost a
4p p

AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

Pyblic Must Be Told
About Refrigeration,
Vallee Points Out

concluded from Page 2, Column 5)
september at which time the former
gpACS Allocations Division was
transferred and made a division of
the Supply Priorities and Allocations
poard regulating priorities and
allotments for civilian use, and
neaded by H. A. Dinegar. Inasmuch
as most of our material and priority
roblems will be centered around
civilian requirements—it is a logical
sep for Mr. Dinegar to assume the
Chairmanship of the Refrigeration
industrial Advisory Committee, which
he did last week; and you will be
given more details regarding this
during our meeting.

“In all of our work in Washington
we constantly stressed the idea of
an industry committee—and I sin-
cerely believe that our contacts with
pth OPM and OPACS were not
only helpful in selling the idea of
refrigeration—but also our requests
for an industry committee and con-
stant work were important in speed-
ing up the call for the Sept. 4
Industrial Advisory Committee Meet-

ing.
WHAT’S NEXT?

“What comes next nobody knows.
Mr. Shearman made the remark
during the Sept. 4 meeting that if
Sub-Committee No. 4 on Ratings,
Priorities and Allocations did a good
job, he felt the industry might have
an A-10 and a B-1 rating.

“One of the purposes of our
Aug. 19 meeting in Washington was
to protest the possibility of
pyramiding in the 10% excise tax.
I requested and was granted an
opportunity to appear before the
Senate finance committee. So on
Aug 18 Mr. Wyllie and Mr. LeBaron
very kindly agreed to meet with me
in Washington and we spent a day
preparing our presentation before
this committee.

‘I would now like to spend a few
moments talking about a _ subject
very close to my heart. Most of us
in this business have done a mar-
velous job of designing our equip-
ment, so it is placed in a back
room, in the basement, or in some
other place where no one sees it but
the servicemen and the owner.

‘WE HIDE OUR PRODUCTS’

“When Mrs. Public goes to the
store, butcher shop, or delicatessen
to buy her supplies, she comes in
contact with a beautiful showcase
that is always kept at exactly the
tight temperature to preserve her
food in excellent condition. Why—
she doesn’t know, and we haven't
helped her to find out. When her
children go to the drugstore to spend
their nickel—an ice cream cone is
dug from beneath the counter. Why
it is always cold and delicious—
they don’t know. Again—because we
have helped the entire field to hide
our products from the public eye.
Whether all this is done by ice—
machinery—or magic is a mystery
which the public doesn’t even want
to think about.

‘I am just as sure as I am
Standing here—that if we had done
48 good a publicity job for the public
48 We have done in our own engineer-
'"8—government officials would be
thoroughly aware of our products—
the necessity for them and the extent
‘0 which they are tied to food and
the transportation and preservation
of food.

Already there is a strenuous effort
— made by the Department of
fog cutture for more milk, more
an ere of everything for Eng-
lf th Russia, and the United States.
— high standards of health and
Pn we have built up in this
ear as nowhere else in the world
ER 0 be maintained—then REFRIG-

ATION IS IMPORTANT.

WANTS PUBLICITY AGENT

I Would like to see every member
3100 =< contribute anywhere from
enga © $1,000 apiece for a fund to
: se the best publicity agent in
; ae to tell the public what
doin tran job refrigeration is
ig 4 or them, and how essential it
Ae their health and morale, and
Could happen to the cost of

on § were it not available. This
done through newspaper

eri, radio time, and other
‘ S at their disposal which won’t
ost a penny,

ae ee ee ~ | ae be ae

‘“Many industries are doing the
same thing now. Probably the
laundry industry has done one of the
outstanding jobs. I have just heard
that the candy people are confronted
with a serious problem which may
curtail their production enormously
—and they are working on a well-
planned publicity campaign for their
industry to maintain their position
in the public eye.

“IT hope none of us will be so short-
sighted as to discontinue our adver-
tising and selling efforts. For while
we are apparently in a day of plenty,
we must prepare for the readjust-
ment period when the present emer-
gency will be over by keeping our
name and identity before the public,
keeping our products well engineered
and in step: with progress; so we
will not slip out of the picture as
many companies did in the readjust-
ment period after World War I be-

cause they stopped advertising and
selling.

“New emphasis should be behind
national advertising to point out
services provided for the public. If
we can arouse them to the wide-
spread present day use of and nec-
essity for refrigeration—the rest will
be easy.”

Other formal talks given at the
meeting were as follows:

“Designing for Alternative Mate-
rial,” by Thos. A. Bissell, Society of
Automotive Engineers, New York
City.

“Something Definite on Catalog
Standards,” by L. F. Blough, presi-
dent, White-Rodgers Electric Co.,
St. Louis.

“Government Defense Work—How
to Get It,” by G. E. Graff, sales
manager, Ranco, Inc., Columbus.

“The New Excise Tax on Mechani-

cal Refrigeration,’ by Hammond E.
Chaffetz, attormey, Kirkland, Flem-
ing, Green, Martin & Ellis, Washing-
ton, D. ©.

The talk by Mr. Chaffetz appears
elsewhere in this issue; others will
be published in subsequent issues of
the NEWS.

York To Redeem Debentures
2 Years In Advance

YORK, Pa.—yYork Ice Machinery
Corp. has announced that it will
redeem on Dec. 1, 1941 all its out-
standing 6% debentures which other-
wise would mature according to their
present terms in December, 1943.

The issue was originally in the
amount of $2,500,000, but has been
reduced by sinking fund and other
payments to approximately $600,000.

-392, or $1.42 a share.

| Mueller 9-Month Net
Tops a Million

PORT HURON, Mich.—Net profit
of $1,134,217, after reserving $1,819,-
487 for Federal income taxes, is re-
ported by Mueller Brass Co. here for
the nine months ending Aug. 31.
This is equal to $4.27 a share, com-
pared to $552,822, or $2.08 a share,
reported for the same period last
year.

In the quarter ending Aug. 31, the
company had a net income of
$460,597, equal to $1.73 each on
265,517 shares of $1 par common
stock, after provision for an income
tax reserve of $735,192. In the
previous quarter Mueller netted $376,-
August quar-
ter last year netted $179,279.

* things are rolling smoothly.

One of a Series of Mosman About Peerless Activities Today

from available” materials.

+ PEERLESS REPORTS
* FOR DUTY TO YOU

A million robust men have been added to Uncle Sam's uniformed family
in the past year, and the building of equipment to safeguard the foods they eat _h:s
* had first call at Peerless.

AMERICA, nc.

Factory: Marion, Indiana

Sales Offices: Chicago, New York, Los Angeles, Dallas

To hurry this big job of building for the government as well as for you, we
* expanded all Peerless production early this year, moved our four factories located in
New York, Chicago, Dallas and Los Angeles into our new 19-building p:oduction
factory at}Marion, Indiana. In moving here, we brought with us the biggest backlog of
* orders in 10 years, the task of equipping 200,000 feet of floor space for production, and the
responsibility of designing new, equally efficient Peerless products which could be built

Getting this’job in hand has taken time. To those of you who have waited so
patiently: for deliveries, we send our thanks and are happy to tell you that now
Once again we are ready to handle additional
business with the definite assurance of prompt deliveries on practically all
Peerless products. Your inquiries and orders are cordially invited.

* PEERLESS or

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NO SHORTA
Qt.

AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

INDIANAPOLIS—A_ 15-year-old
General Electric refrigerator, placed
just outside the main building of the
Mount Jackson Tire & Battery Shop,
calls daily attention of over 30,000
motorists to one of Indiana’s most
unusual electrical appliance dealer-
ships.

Although the Mount Jackson or-
ganization is best known as a tire
dealership and drive-in super service
station, it also’ sells one of
Indianapolis’ largest unit volumes in
refrigerators, ranges, and washing
machines.

CUSTOMERS DRIVE IN

Ralph Alexander, manager and
owner of the company, now finds that
his dollar volume in major appliances
is exceeding that of the tire busi-
ness. Moreover, his garage and
showroom is becoming better known
for the complete line of electrical
appliances in stock, than for tires,
greasing, repairs, and other services
for which it was primarily built.

Most unusual fact about the com-
pany is that every one of the large
number of appliances sold yearly is
on a “drive-in” basis. More than
95% of the firm’s refrigerator sales
are made to customers who come in
the shop for some form of automo-
bile service. :

For example, when a _ motorist
limps in on a flat tire, and must

“Sideline’ of Appliances Becomes Top
Profit Producer For Service Station

main garage—where a _ complete
display of new and used refrigera-
tors is on view. Alexander handles
both the G-E and the Gibson lines,
and a full range of reconditioned
refrigerators besides.

Over half of the building has been
turned over primarily to refrigerator
disp!ay and demonstration. While
the tire service department is always
busy, there is usually one man free
enough te act as an appliance sales-
man.

SOLD WHILE WAITING

“Most men waiting for their tires
to be repaired are willing to have
their attention diverted by looking
at an electric refrigerator,” Mr.
Alexander pointed out, “and merely
because of that fact, we get an
interest on the part of our prospects
which can later on be turned into
a sale. Simply because such pros-
pects have time on their hands, they
learn a great many details about
each refrigerator which otherwise
might never come to their attention.”

In several cases, tire service cus-
tomers have purchased a refrigerator
while in the garage—and there are
scores of instances in which they
have returned the next day “with the
missus” to close the deal for a unit
shown the day before. Mr. Alexan-
der has no outside salesmen, and
says he has never needed any—

Keep ’Em Happy
With a Bonus

Dealer Hasn’t Lost
Any Salesmen

LOS ANGELES—An annual bonus
paid salesmen on their personal
production has enabled a leading
Los Angeles appliance dealer—Price
Bros.—to completely avoid any flight
of personnel to attractive defense-
industry jobs.

The first annual bonus is paid a
man a year from the date he starts
to work. Thereafter, the bonus is
paid each Christmas—a time when
the average man likes to have some
extra money.

Unlike many other organizations,
this one doesn’t require that a man
produce any specified volume _ to
qualify for the bonus. His individual
payment is based on his own earnings
for the past year.

“We feel that if we’ve permitted
a man to stay with the organization
for a year he’s entitled to a bonus,”
a company executive explains. ‘We
wouldn’t keep any man for an entire
year unless he was producing what
we consider a satisfactory volume.
And if he’s the right type of man
he wouldn’t stay with us a year
unless his sales were showing him a
substantial income.

“We’re very much sold on the
bonus idea. It helps hold down
turnover on the sales staff at all

spend a half an hour waiting for it because the “drive-in” business pro- times—and it’s a life-saver in a
to be repaired, garage men lose no vides a steady stream of worth- keenly competitive labor market,
time in directing him inside the while customers. such as we have today.”

DRY-ZE

Delivery can be
made on regular ©
10-Day Schedules

@ The scarcity of raw materials has made it difficult to
obtain delivery on certain types of low temperature insula-
tion. However, Dry-Zero Corporation is pleased to announce
that by building up exceptionally large stocks of raw mate-
rials and developing new sources of supply, it has averted a
shortage of Dry-Zero Insulation. Deliveries of Dry-Zero
Bound-Batt can be made on the regular ten-day schedule.

Dry-Zero Insulation has been established under test as
the most efficient commercial insulant known (“k” factor
0.24). Properly installed, it retains its heat-stopping
efficiency far beyond the life of the refrigerator. It is by
nature water repellent (non-hygroscopic) and is remark-
ably free from settling, rotting,
disintegration, and odor ab-
sorption.

Dry-Zero Bound-Batt is avail-
able in rolls that can be readily
cut on the job, orin rectangular
shapes of any size. It is stiff
enough to handle easily, yet
flexible enough to fit irregular
contours an ideal combina-
tion for high speed production.
Dry-Zero Corporation, 222 N.
Bank Drive, Chicago, or 60

CUT TO SIZE—Dry-Zero E. 42nd St., New York.

Bound-Batt can be furnished in

recenautaceapsoor™ Write for List of Prices

>
——

“4

-
y

DRY ZERO Insulation

The Most EFFICIENT Commercial Insulant Known

————___

Cash Sales and a Wallpaper Line Build
Floor Traffic and Many Repeat Sales

MONETT, Mo. — Attracting store
traffic with a line of wallpaper and
emphasizing cash sales have resulted
in a quicker turnover and faster
repeat sales for the Mardick Appli-
ance Co. here, according to Floyd
Bartley, manager of the store.

The wallpaper line, which cost
little to install and crowded nothing
else out, not only attracted store
traffic but swelled sales volume and
dollar profit. Mr. Bartley’s $300
inventory turned three times the first
year. The customers, after looking
at the wallpaper, very willingly
looked at everything else in the store,
Mr. Bartley discovered.

DISPLAY IS SIMPLE

The wallpaper display consists
simply of a 10 by 12-foot beaver-
board set against the wall. Display
rolls were thumb-tacked in vertical
columns on the board, so that the
paper dropped down about 14 inches.

According to Mr. Bartley, store
traffic doubled during the peak home
decoration seasons, and has held up
well the whole year. He is convinced
that in the present time of uncertain

deliveries of appliances, the way.
paper section will be the largest
single factor in keeping the firm’s
customers coming regularly to the
store.

When it is payday at the Monett
railroad offices or when crops are
marketed, a large number of Persons
are “ripe’’ for cash sales.

CASH DEAL A BARGAIN

Having been educated that buying
on credit is expensive, Monett';
citizenry consider any cash dea] a
bargain, according to Mr. Bartley
They will let other bills go for the
moment to turn their pay check into
a sale, he says.

Mardick’s has the edge in the Cash
sales market, Mr. Bartley declares
because the company was the first ‘.
specialize in it. Cash sales “elimj.
nate our need for door-knocking anq
have overcome our shortage of sales.
men,” Mr. Bartley stated. “We are
finding the cash policy particularly
beneficial in newly electrified areas
and defense sections, where the pay
checks are larger than they have
been in the past.”

Terms Stressed In Advertising as

Coast Prospects Become Hesitant

SAN FRANCISCO—In spite of
newspaper stories explaining term
arrangements possible under the
recent Presidential order regarding
time payments on appliances, West
Coast appliance dealers have found
it necessary to remind the public

that reasonable terms are still
obtainable if they desire to buy
appliances.

Faced with the alternative of los-
ing customers, these dealers have
tackled the problem of impressing
terms on the public in several ways.

Stricklin’s, which is located on a
heavy traffic street in Long Beach,
Calif., featured terms in all window
displays.

On large strips of white paper,
blue figures 2 or more feet high
and several inches thick were painted.
These figures gave the monthly terms
on the particular appliance. The
paper was pasted to the front of the
appliance on display. For example,
the entire door of a refrigerator was
covered with such a sign, reading
“$4.95 per month.”

It is reported that after this was
done none of the customers who
entered the store were doubtful about
whether or not they could obtain
terms, and thus were less hesitant

about entering to look at appliances.

Lachman Bros., San _ Francisco,
took a full page advertisement to
announce “Three Ways to buy
appliances.” These were: cash, lay-
away plan (under which buyer could
build up the “down’”), and budget-
plan. The store also had _ these
advertisements struck off on slick
paper which they used in window
displays and at strategic points
throughout the store.

The Emporium featured “Person-
alized Credit” in small advertise-
ments and listed the various ways
terms could be arranged.

One of Hale Bros. appliance stores
here placed an appliance in a window
on which was pasted a sign reading:

“Watch this window for daily
specials”. This attracted attention,
which was then transferred to
another sign reading ‘Terms, if

desired’’—also in large letters. The
slogan “It Pays To Buy At Hale's”
was worked into the display.

All the above are fairly simple
methods, yet the dealers report that
they found this approach necessary
to build up confidence in customers
that the market had not been “pulled
out from under them.”

‘Good Humor’ Piles Up
Sales While Cutting
Down on Trade-Ins

PORTLAND, Ore.—“Good humor’”’
is more than just an ice cream stick
to Allan H. Lee of Beaver Appliance
Co. here. It’s the sales philosophy
that resulted in a record of $100,000
worth of appliance sales, mostly
refrigerators, in a year’s time, and
practically eliminated the chief bug-
bear of many appliance dealers—
unprofitable trade-ins.

Unlike the back rooms of many
dealerships, that of Beaver Appliance
is not filled with traded-in appliances.
Two or three is considered a crowd.

“How do we avoid getting too
many trade-ins? It’s this way,”
explained Mr. Lee. “A woman had
an old ice box to trade in on the
purchase of a new refrigerator.

“‘How much trade-in allowance do
I get?’ she asked.

“‘*Would $50 be too little?’ the
salesman countered.

“She smiled and it was seen that
she was in good humor, so the sales-
man suggested that perhaps her
club knew a poor family who would
like an old ice box.”

If a used ice box or refrigerator is
worth something, the customer is
given a real appraisal and _ the
amount is granted the customer on
the purchase price of a new one.
Such boxes that are taken in are
thoroughly serviced and reconditioned
so that the buyer is assured of
getting a product in good condition.
In a year’s time the store received
only one complaint, which was
promptly adjusted to the customer’s
satisfaction.

The good humor technique helped
the firm clinch a lot of sales while
it was remodeling the interior of the
store, a job involving a certain
amount of brick work. Instead of
apologizing to customers who came
in while the store was “torn up,”
salesmen grinned and told customers.
“Glad you came in now to buy that
refrigerator. Buying now will help
put a brick in the building.”

Scores of customers liked thal
approach, and when remodeling was
completed many buyers came in to
ask, ‘“Where’s my brick? I want to
see it.” One customer brought three
others and told them, “There’s My
brick.”

Good humor is applied to the sales
force as well as to customers. The
salesmen working out of this store
never have any arguments 4s to
deals made, because Mr. Lee knows
that a selling force that wrangles
cannot sell well. If a salesma!
starts a deal and has rough goimé
with the prospect all the men work
together to close the deal. The ma”
who started it gets the credit. Such
teamwork makes for selling 23 T
frigerators in one day—and the!
weren't price-leaders.

1,250 Dimes Paid To
Dealer For Range

DILLON, 8S. C.—Remember -
old savings bank slogan about “a
growing into dollars? Appare” :
some people recognize the wiston
of that little truism and act ~
it, for recently a Negro customer .
Electric Appliance Co., —
Hall’s General Electric dealers :
here, bought a $125 electric rang’
and paid the full cash price ™

NEW
and tw
conditic
tracted

jitan
onths
reports
Edison

Inclu:
the eig]
store cc

PITTS
perature
first floc
floor cle
and dea
forth Co
metically
air cond:
Motor C

The ai
divided i
one, the
fan syst
floors. I
system ¢
sates for
the glass

Schedu
1, the je
Mechanic
Detroit.

Chain
Big
In L

LOS
Stores ar
air condi’
new unit;
operating
Owl, are
tioned, w
older sto
ally incl

Installs
have br:
creases ij
fountain-.
Said.

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. aaa ——__ Barber
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= a - ae: 2 rit 5 te ell ; 4 7 Wy a hy : F

AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

New York City Adds
627 Cooling Jobs
In 8 Months

NEW YORK CITY—Six hundred
and twenty-seven installations of air
conditioning equipment were con-
tracted for in the New York metro-

jitan area during the first eight
months of this year, according to
reports from dealers to Consolidated
Edison system companies.

Included in the installations for
the eight months were 714 room and
store cooling units, of which 419 were
of 1% hp. capacity or less and 295
of 2 hp. size or larger. Total ca-
pacity of all installations during the

riod was 7,935.98 hp., of which
self-contained systems amounted to
1,978.27 hp.

Private offices topped commercial
applications with 176, with retail
stores adding another 101, restau-
rants 66, and showrooms 58. Resi-
dential installations numbered 113,
and employed 137 self-contained

units.

Residential ....---. sees eeeeeeeees 113
Apartment BEATOOINE. 2. crccccscees 1
BaNkS ...cecccecceccccccccccesceces 8
Barber and Beauty Shops......... 5
BR visehdbabed rasa tacececyesyess 2
Funeral Homes .......-+++++0+++5 4
Hospital Laboratories ...........- 2
Patients’ Rooms ..........++++++: 2
Hotel Guest Rooms ..........++-- 2
Public ROOMS ........+eeeeeeeeees 11
Office Buildings ..........+-+++++ 4
Offices, Doctors’ ........ssseeeeee 18
Offices, Miscellaneous ........-.--- 176
Restaurants .......ceccccccccssccce 66
GHOWFOOMS oo oes eee sever ccccces 58
Stores, Department ...........++- 8
Stores, Retail ........scccccsccens 101
ee ore 2
Other Commercial .........-s000. 10
Candy Manufacturing ..........-. 4
Drug & Chemical Mfg. .......... 3
Me WOU chore sebeccdsedeusedes 7
Printing and Lithographing...... 4
Textile Manufacturing ........... 2
OB og | ee 13
BRP Peer rer aie 627

Ford Pittsburgh Branch
Installing 46-Ton
Cooling System

PITTSBURGH—To provide tem-
perature and humidity control for a
frst floor display room and second
foor clerical and executive offices
and dealer’s meeting rooms, Dan-
forth Co. is installing a 40-hp. her-
metically sealed compressor with the
air conditioning system at the Ford
Motor Co. branch here.

The air conditioning equipment is
divided into two zones. In the first
one, the compressor supplies a two-
fan system for the first and second
floors. In the second, a zone control
system on the second floor compen-
sates for the rotating sun effect on
the glass sidewall of the building.

Scheduled for completion on Dec.
1, the job has been engineered by
Mechanical Heat & Cold, Inc. of
Detroit.

Chain Drug Stores Offer
Big Field For Cooling
In Los Angeles Area

LOS ANGELES — Chain drug
stores are offering a big market for
ar conditioning in this territory—all
new units of the three largest chains
operating here, Thrifty, Sontag, and
Owl, are being completely air condi-
Uoned, while modernization plans for
older stores of these chains gener-
ally include air conditioning.

Installations in the older stores
have brought about marked in-
‘reases in business, especially in the

santain-lunch departments, it is
5a] 4

Windowless Office Bldg.
Planned For Birmingham

le MINGHAM, Ala.—First win-
eee completely air conditioned
no a8 to be erected here is the
*W $200,000 office and showroom of
which, Elmore 5 cents-to-$1-Stores,
stall IS equipped with a system in-

ed by Shook & Fletcher Supply
the ag distributor. Light for
glass a is supplied through
escent ricks, supplemented by fluor-

nt lighting. Time switch cuts
‘ng equipment in and out at

Specified hours of the day.

Package Units Sold Out
In Kansas City

KANSAS CITY, Mo.—Every pack-
age air conditioner of any type, size,
or price featured in the city had
been sold and installed by the end
of August, local distributors report.
The 18 appliance dealers, furniture
stores, and department stores han-
dling package air conditioning were
left with no opportunity to replace
stocks in sight. Three distributors
alone had sold more than 500 units
in July.

25-Ton Unit Cools Big
Roller Skating Rink

PITTSBURGH—Claiming the first
air conditioning job on a roller
skating rink in western Pennsyl-
vania, Danforth Co. here is installing
a 25-ton self-contained Unitaire for
the Lexington Amusement Co. The
Unitaire has duct distribution that
covers 20,000 sq. ft.

Dress Shop Owner Thought -Conditioning
Would Improve Business; He Was Right

BRIDGEPORT, Conn.—He didn’t
know a thing about air conditioring,
but he knew he wanted it, and he
was right.

Jesse Block, owner of the small
but ultra-modern Milady Dress Shop
on Main St. here, wanted to provide
comfort for his customers, increase
his business, and reduce the spoilage
of dresses caused by perspiring cus-
tomers “trying on” during hot
weather. So he stopped in at the
L. C. Kelley Sales Co., distributor
for General Electric air conditioning
in Fairfield county.

The Kelley firm’s engineer, J. E.
Broderson, designed a 3-ton plant
utilizing a type FD-30 unit air condi-
tioner equipped with a 3-hp. water-
cooled condensing unit. Connected
to the conditioning unit are ducts
leading to the fitting rooms and the
store proper.

When he first saw the plans for
the system, Mr. Block was startled

by the specifications calling for a
“unit of 3-ton capacity.” He thought
this referred to weight and was
certain that the floor couldn’t sup-
port that much. After it was ex-
plained to Mr. Block that the figure
referred to the amount of cooling
accomplished by 3 tons of ice melting
in 24 hours he wasn’t so concerned.

Then Mr. Block requested that a
friend, femiliar with air conditioning,
be permitted to examine the plans.
The Kelley firm had no objections to
this, which made a good impression
on Mr. Block.

The package unit is located at the
rear of the store on the street level
with ducts leading forward to the
fitting rooms and the store. It was
unnecessary to cut through floors for
the ducts, making the installation
quite simple. The job was designed
to maintain a 15° differential be-
tween indoor and outdoor tempera-
tures. Its total cost was $700.

So pleased was Mr. Block with the
installation, which gave complete
satisfaction during the hottest
months, July and August, that he
paid for the system within two
months.

The shop’s business has increased
with the air conditioned comfort
now provided for customers. Further,
the spoilage of merchandise, formerly
a considerable item, has been reduced
to a minimum. And Mr. Block and
other members of his store are
enthusiastic boosters of air condi-
tioning in general and the Kelley
firm in particular.

Hotel Marks Anniversary
By Adding Cooling

COLUMBIA, S. C.—To celebrate
its tenth anniversary, Hotel Columbia
here simply turned on the newest
addition to its already extensive air
conditioning system. All public
rooms of the hotel, including the
lobby, coffee shop, ballroom, Crystal
Room, and English Room, as well as
50 of the 200 guest rooms are air
conditioned.

THREE WAYS YOU BENEFIT
BY OFFERING A REGULAR
CHECK-UP SERVICE

Insure operation of equipment
employing ” FREON-I2”
Create customer goodwill
Build future business

T’S A CINCH for refrigeration en-
I gineers today to sell a regular
check-up service. Because, if users
of air conditioning and refrigeration
equipment want to keep their equip-
ment in operation, they must con-
serve their refrigerants.

The benefits you get are consider-
able. You can help the entire refrig-
eration industry and at the same
time build up customer acceptance
ofmaintenance service that willearry
over to normal times.

A great conservation of “Freon-
12” can be made in the servicing of
equipment and in handling. If pres-
ent waste and losses of “Freon-12”

» pie

REFRIGERATION
DOCTORS WHO LOOK
AHEAD SELL CHECK-UP
SERVICE NOW!

are eliminated, the saving will com-
pensate for existing shortages —
make “‘Freon-12” available for new
equipment that in turn means more

business for you.

Let us help you...

We recognize that there is no sub-
stitute for sound practical experi-
ence—and that there is literature
available on the handling of refrig-
erants. But there are certain major
causes of waste and losses. So we
have prepared a new booklet cov-

ering these points in detail.

This booklet is designed as a help-
ful guide to assist you in making the
most of your new opportunity —a
regular check-up service to reduce
waste and losses.

Send for it now!

| “ ™

your patients well.

KINETIC CHEMICALS,

WILMINGTON,

SEND FOR BOOKLET NOW.
Take a tip from the Chinese
Doctor—who is paid to keep
patients well, and not paid
when they’re sick. This serv-
ice manual will help you keep

INC.
TENTH & MARKET STREETS
DELAWARE

Use dry C

Evacuate
Shippi
completely, 'PPing cylinders

receive, : ne” in

ps ri or into a el 0 the

tinder for reuse ean, dry
Look fo, acey

— 2 Or ni; .
than Freon.” Nitrogen rather

Kine, ic’.

tt :

cs regi Stered tr
@de.mar,

REG. U.S. PAT. OFF.

j “pd control ap
Stings and tubings
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are
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pong aes Bi
isco, oer.

t to anal zs
buy ee
lay- een
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slick

dow

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dow agama:
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to :
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le’s” i s |
nple de ,
that of Ee
gar f _ cca eee os ae eres Coes : : : ee eo é ee nf
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vhile eS . de ae ee Be i ,
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tain eke J ‘ i
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an ——— BS] FOR Cons, i
ae Do not oy
1er's. ee oe ©vercharge System, S
t bee Weigh « sufficie Use a Halide lamp or torch 3
tha - Es ” forage cit Gmouns of | te locate leaks 4
help a Teon for Bicient operarin,! ae ag . '
Ee It gives Mstantan 7,
ce Test syste i : ents Teaction .
- Mm for tightness. 10 even Minute leaks. <s
that es Check Systems ay these Points - a :
was G 7askets On the crankcase Cylindey eS
n to Gr ankshafe bearing housing me )
t to 7 Cylinder head soul
¢ vi “hse P 2 St j : a ‘
hree poe a . i opel Pwd — and sal. j ant box or shafe seal
re ‘ ; on ems and pads " ‘
\ © not Purge “Freon” int t - < OnNection.s (threaded, Ha §
Pump , a mo the air _ Welded, brazed or soldered) _ ‘
sales Control devices :
The Oil Separators ie
tore po Cueren te
to tor ns OF oil Condenser ae
; : —_ h have leaked Srom the Evaporato,
10W' the pra, They: may indicate
gles the Presence ofa leak. atus
man ** Freon ” is ee
oing 4
york Be =
n “ . Boe ; A Ys
thes & —_ § F re as
3 | \rxe : 3 ae
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imes es y wr” ; ae ae y : a : x Bs 3
ntly / wy \4 iy oe |] Sa 7 ae
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. , os : ; { : ‘ Bee: is : é ‘s bene eke £2 — SSeS . . ' af = : z
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oS

AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

Electric Leagues to
Meet Nov. 12-14

WASHINGTON, D. C.—Sixth an-
nual conference of the International
Association of Electrical Leagues
will be held Nov. 12 to 14, with the
Raleigh Hotel here as_ conference
headquarters, reports J. S. Bartlett,
managing director of the Electric
Institute of Washington, and presi-
dent of the association.

Theme of the league sessions, pro-
gram for which is being developed
by a committee headed by John A.
Morrison, managing director of the
Electrical Association of Philadelphia,
will be how the leagues can aid in
the present emergency, and also
assist the local electrical industry in
getting back to profitable peace-time
operation after the emergency is
over. General sessions will be held
on Nov. 13 and 14.

Sessions on the opening day, Nov.
12, will be devoted to a discussion
of the electrical job in relation to
defense housing and low-cost home
building. There will be a reception
and dinner that evening.

August Oil Burner Sales
10% Above July Total

WASHINGTON, D. C.—Shipments
of oil burners during August in-
creased to 30,618 units from 27,845
in July, a gain of about 10%, but a
slight drop from the 31,544 units
shipped in August of last year, the
Department of Commerce reports.

Canada Cuts Appliance
Production By 25%

OTTAWA, Ont., Canada—Canadian
manufacturers of refrigerators, wash-
ing machines, radios, vacuum clean-
ers, and electric and gas ranges have
been ordered to slash production to
75% of 1940 output, according to an
announcement by the Department of
Munitions and Supply.

Idea of the production cut is to
switch more industry to war produc-
tion and curtail buying of so-called
“non-essential consumer goods.” Still
further cuts are anticipated.

Industry advisory committees are
to be set up so that there will be
a minimum dislocation of industry
and unemployment. The 25% cut
represents the following appliances:
13,000 refrigerators, 7,700 electric
ranges, 7,700 gas ranges, 123,000
radios, 25,000 washers, and 10,000
vacuum cleaners.

Range Sales in August
Total 50,759 Units

NEW YORK CITY—Sales of elec-
tric ranges by 18 manufacturers re-
porting to National Electrical Manu-
facturers Association totaled 50,759
units during August, a gain of
74.3% over the 29,128 reported for
the same month of 1940, and a new
all-time record for the month.

For the first eight months of the
year, sales totaled 478,868 units, an
increase of 66.6% over the 287,484
reported for the same period of last
year.

Defense Sales Are
Studied By Servel

EVANSVILLE, Ind.— With chief
emphasis on the importance of de-
fense business, Servel, Inc.’s_ sales
program for the coming year was
studied in the light of present
abnormal business conditions by dis-
trict managers, sales representatives,
and field engineers during the annual
five-day fall meeting of the electric
refrigeration and air conditioning
division held recently at the factory
here.

The meetings were conducted by
Sales Manager E. A. “Terry”
Terhune, with the assistance of vari-
ous members of the Evansville office
staff, engineers, and others.

Hard work and serious discussion
marked the meetings, which were
broken only by a Thursday afternoon
bowling tournament, and an old-
fashioned Hoosier get-together Fri-
day evening at the Servel picnic
grounds.

The production department enter-
tained the sales department in return
for a dinner given last year by the
sales deprtment. North I. Townsend,
Servel treasurer, and Harry New-
comb, general manager of the divi-
sion, gave brief informal talks. High
spots of the entertainment included
a burlesque skit, “A Day in the
Factory Office,” produced by the
production department, and a pres-
entation arranged by the sales de-
partment to “honor” Production
Superintendent O. J. Dail for his
recent achievements.

<>
™

;
is
:

“es

“TI

TOTAL DIAPHRAGM MOVEMENT

T
|

Oo Of oF OS 09 OL of
|
EXPANSION IN % OF

TEMPERATURE IN % :
— OF OPERATING RANGE
ee ee

|
To 20 30 0 0 © 10 6 W W@

The uniform expansion responsible for the

extreme accuracy of Hydraulic-Action Con-

trols throughout their entire operating range

is shown in the above straight-line expansion
curve of the solid liquid charge.

Type 1609 Hydraulic-Action Temperature
Control, has key (screw-
driver) adjustment. Broad
range of —20° to +50°
Fahrenheit and adjustable
differential of 3 to 25
degrees, make this con-
trol suited to a
wide variety of
applications.

YOU NEED A

iMnnnnnn

STRAIGHT EDGE

~ i,

STRAIGHT LINE

I fitii * 7
HORAK AARAR nec RATT RRR

YOU

Rapid response

Ease of setting

Accuracy of performance
Simplicity of mounting

You, too, will find it pays to know all about the complete line of
White-Rodgers Hydraulic-Action Temperature Controls. Send for
your copy of the new White-Rodgers Condensed Catalog today
and see for yourself, the many advantages of Hydraulic Action.

WHITE-RODGERS ELECTRIC CO.

1211j CASS AVENUE, SAINT LOUIS, MISSOURI

Controls for Refrigeration « Heating » Air-Conditioning

|FOR ACCURATE TEMPERATURE CONTROL...

Refrigeration men everywhere are turning to the White-Rodgers
Hydraulic-Action principle of temperature control to safeguard the
performance of their equipment! They know that the powerful,
uniform expansion and contraction of a “solid liquid” charge
against a stainless steel diaphragm, combined with the mechan-
ical simplicity of White-Rodgers Hydraulic-Action Controls
assures them of:

oneneniiacill

High electrical rating

Trouble-free switch
operation

Improved appearance

Program Austell For
Weekend Conference of
Illinois Service Men

AURORA, Ill.—Five talks of spe-
cial interest to service men, movies,
and a banquet and dance will mark
the annual convention of the Illinois
State Association of Refrigeration
Service Engineers Society to be held
at the Leland hotel here on Saturday
and Sunday, Oct. 18 and 19, accord-
ing to Willis Stafford, chairman of
the program committee.

Following a meeting of the board
of directors, the convention will open
at 10:30 Saturday morning to ap-
point convention committees. Satur-
day afternoon the service men will
hear talks on “Moisture Problems”
by R. B. Stevenson of Davison
Chemical Co., and on “Priorities” by
J. S. Kimmel of Republic Electric Co.,
supplies jobber.

After the annual business meeting
and election of officers, there will be
a playlet, ‘“‘The Ideal Service Man,”
presented by the Tri-County Chapter
Players. A movie titled “Look to
Lockheed for Leadership” will be
shown through courtesy of the U. S.
Army, and Herman Goldberg will
show his movies of the All-Industry
Convention.

Annual banquet and dance will
start at 7:30 Saturday evening.

Sunday morning meeting will fea-
ture three talks. “The Hermetic
Compressor Model 1912” will be dis-
cussed by Harold Anderson, president
of the Tri-County chapter. Fred
Strombeck of Sperti Electric Co. will
discuss “Ultra-Violet Ray in Refrig-
eration,” followed by R. S. Dunlop of
Ranco describing ‘Practical Installa-
tions of Blower Coils Using Solenoid
Valves and Two-Temperature Con-
trols.”

NRDGA Bulletin Analyzes
New Excise Taxes

NEW YORK CITY—An analysis
and interpretation of the various
sections of the new Revenue Act of
1941, together with a special bulletin
on the “New Federal Retail Excise
Taxes,” has just been issued by
National Retail Dry Goods Associa-
tion to its membership, and is avail-
able to others at nominal cost.

The retail tax bulletin § covers,
among other things, manner of pass-
ing on taxes; leases, conditional
sales, etc., layaways; duplication of
tax; tax payable on cash price; even
exchanges; payment of tax on instal-
ment payments; tax on price-fixed
merchandise; where manufacturers
advertise retail price; billing of
manufacturers’ excise taxes.

The analysis and _ interpretation,
prepared by the Controllers’ Congress
of NRDGA, is issued with a view to
helping retailers understand the ad-
ministrative burdens placed upon
them in connection with the new tax
act. The requirements, as now
amended, with respect to income
taxes of individuals and corporations,
capital stock and excess profits taxes,
and excise taxes, have also been
interpreted.

Cleveland Firm Wins
Suit Against Detrola

DETROIT—A _ $10,000 judgment
against Detrola Corp. and John J.
Ross, its president, and in favor of
Refrigeration & Appliance Corp.,
1844 Euclid Ave., Cleveland, has been
returned by a jury in Federal Judge
A. O’Brien’s Court after nine hours
of deliberation.

The Cleveland firm had brought
suit against Detrola and Mr. Ross
for $500,000 damages, charging that
after it was given an exclusive fran-
chise in 1937 for Detrola products in
northeastern Ohio, the manufacturer
had made similar radios at a lower
price for Western Auto Supply of
Kansas City. As a result, it was
claimed, the latter company under-
sold the plaintiff in its own “exclu-
sive” territory.

Tecumseh Nets $169,174

TECUMSEH, Mich.— Net income
of $169,174, equal to $1.13 on
150,000 shares of common stock, has
been reported by Tecumseh Products
Co. for the seven months ending
July 31. Net sales during the period
totaled $4,700,351.

‘Products Co.; Dale Bodine,

Washer Standards
Studied By ASA

WASHINGTON, D. C.—Minimyn,
standards of performance anq a
uniform method of rating Capacities
of domestic washing machines, whici,
could be used by manufacturers pe
distributors in informing consumers
of the service to be expected from
household laundry equipment, Were
explored at a meeting here last week
by the American Standards Aggpo.
ciation’s committee on defense emer-
gency standards for domestic wash.
ing machines.

The ASA committee was formed
earlier this month at the request of
Miss Harriet Elliott, Associate Ag.
ministrator of OPA, in charge of the
Consumer Division, to assist cop.
sumer buying during the defeng
emergency while facilitating the cop.
servation of vital materials. Stang.
ards developed by the committee wij)
be recommended to the American
Standards Association.

The committee unanimously agreed
to recommend that manufacturers
designate washing machine capacity
in terms of “pounds of dry wash” in
place of the dozen-odd methods now
in use. A _ technical subcommittee
was named to develop a standard
method for testing the washing
effectiveness of laundering equip-
ment in order to provide prospective
purchasers with uniform information.
Another subcommittee was named to
work out definitions and minimum
standards for other requirements.

At the request of the Office of
Price Administration, the representa-
tives of manufacturers and distribu-
tors also discussed the possibilities
of simplification in washing machine
and ironer manufacture. The Con-
sumer Division of OPA, in coopera-
tion with the OPA Price Division
and Civilian Supply Division of OPM,
will poll all manufacturers of
domestic washers and ironers on the
estimated savings in scarce materials
which can be effected if manufac-
turers limit the number of basic
models of washers and ironers in
each line currently being produced.

The subcommittees named by C. K.
Skinner, chairman of the ASA com-
mittee, are as follows:

Subcommittee to develop a stand-
ard method of test: P. E. Geldhof.
1900 Corp., St. Joseph, Mich.:
I. Little, Bendix Home Appliance Co.;
Miss Lenore Sater, Bureau of Home
Economics, U. S. Department of
Agriculture; and representatives from
the Mail Order Association and
Electrical Testing Laboratories.

Subcommittee on other standards:
J. Stanitz, Mullins Mfg. Corp.
Salem, Ohio; and Mr. Geldhof and
Miss Sater.

Compressor Makers
Name Committees

(Concluded from Page 1, Column 1)
and “Don’t” suggestions for proper
installations.

R. K. Hanson, SCMA secretary.
will maintain an office in Washing-
ton to keep in close contact with
OPM and OPA.

Committees working on_standard-
ization activities (reports will appea’
in the NEWS when completed) 1
clude:

Commercial Standards Committee:
C. P. Spalding (chairman), General
Refrigeration Division, Yates-Amerl-
can Machine Co., Beloit, Wis.; J.
Furry, Gale Products, Galesburg, Ill.
C. E. Ploeger, Servel, Inc., Evans-
ville, Ind.; and C. M. Brown, Tecum-
seh Products Co., Tecumseh, Mich.

Capacity Rating of Unit and A™
pere Rating of Motors: C. M. Brow?
(chairman), Tecumseh, Products Co.;
J. F. Furry, Gale Products; —
Gygax, Curtis Refrigerating Machine
Co., St. Louis; C. E. Ploeger, Servel.
Inc. ‘
Valves and Belts: T. G. Crider
(chairman), Modern Equipment Co.
Defiance, Ohio; O. H. Buschmann.
Copeland Refrigeration Corp., Sidney:
Ohio; A. Baynai, Merchant & EvaM™
Co., Philadelphia.

Controls and Receiver !a!
pacities: A. E. Ramclow (chair

Tank Ca
man).

Mills Novelty Co., Chicago; ae
Schwartau, General netrige® see.

S. J. Benn, Brunner Mfg. ©°-,
Nw.

Installation and Servi
F. E. Jernberg (chairman),

: rg, Tecumse
Novelty Co.; Jens Touborg Copelané

ce P rocedure:

Refrigeration Corp.

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ribu-

In One Month For
Army Hospital

SANTA BARBARA, Calif.—Faced
with the problem of rapidly increas-
ing demands on the large ice boxes
which held its daily supply of meat,
fruits, and vegetables, the U. S.
army’s Hoff General Hospital here
constructed a cold storage plant

wered by a 10-ton compressor in
, month's time by using a light steel,
refabricated structure instead of the
conventional wood or steel construc-

tion.

The new plant contains four large
rectangular rooms, each with its own
storage facilities consisting of sepa-
rate rows of meat rails and many
shelves for storage of fruits and
vegetabies.

Meat capacity of the plant is

yivalent to four carloads. The
thermostatically controlled refrigera-
tion equipment maintains a constant
95° F. temperature in the storage
rooms, regardless of outside tempera-
tures. In very cold weather the re-
frigeration unit cuts out auto-
matically.

Prior to the completion of the
plant, foodstuffs were delivered every
day to the hospital, but recently the
refrigeration and storage facilities
were overtaxed.

Lindsay Structure was used for
side walls, roof, and floor. If fur-
ther additions to the storage plant
are necessary, new framing and
panels can be easily added to the
present structure, it is said. In ad-
dition, the standard sheets and fit-
tings can be salvaged at the end of
the emergency and put to other
uses, if desired. Dry-Zero insulation
was used throughout the cold stor-
age plant.

Similar cold storage plants are
now being constructed for the Gen-
eral Hospital, Fort Benjamin Harri-
son, in Indianapolis, and for the new
General Hospital at Fort Devens,
Mass. Guest Engineering Co. of
Chicago is handling construction of
these plants.

Double-Duty Bakery Case
Of Puffer-Hubbard Has

Various Applications

GRAND HAVEN, Mich.—A new
double-duty bakery display case, de-
signed for both display and storage
of such products as cakes and
delicatessen items, has been intro-
duced by Puffer-Hubbard Mfg. Co.
here.

Shelves measure 18 x 26 inches,
large enough for eight standard
baker trays, and there is a large
refrigerated storage compartment in
the base of the cabinet.

Puffer-Hubbard’s patented “Grad-
U-Matic” cooling system is used in
the case, and is said to provide
proper temperature and humidity and
to eliminate danger of baffle drip on
products displayed. Airflow regu-
lator can be adjusted to effect a
complete change of air from 1% to
3% times per minute, multivane
blower system operating under static
alr instead of a conventional fan.

Interior display section is equipped
with fluorescent lighting, and there
8 an automatic door light to the
bottom storage compartment. The
case is finished in porcelain.

Insulation thickness of the case is

Inches, and triple-glass ™%4-inch
thick is used in the display panel and
sliding back doors. Glass is treated
‘0 prevent fogging.

Although designed primarily for
the baker, the case is adaptable to
delicatessen display, beverage cool-
ng, and small florist shops, the
‘ompany claims. Coil surface of the
— it is claimed, is sufficient to
oe the job of refrigerating other

an bakery products.

McKeesport Market Gets
$8,000 Installation

Maree =SPORT, Pa.—Sam’s Food
equip) th & White Sts. here is
io Pped with an $8,000 refrigeration
cluding 16 feet of refrigerated
8, 2 10 x 10-foot cooler, and a

AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

Use of light, prefabricated steel structure permitted construction of

this cold storage “house” in a month’s time.

storage Plant Built Hospital Gets Needed Cold Storage In a Hurry Complete Fixture Service For Restaurant
; | | Trade Piles Up Orders For Southern Firm

BIRMINGHAM, Ala. — A “one-
stop” service whereby a restaurant,
grocery store, or other’ food-
handling establishment may be out-
fitted in toto from top to bottom is
making the cash register ring for
Alabama Fixture & Refrigeration Co.
here. J. E. Popwell is general man-
ager of the establishment.

As the company sells not only re-
frigeration but also dining room and
kitchen fixtures and supplies, it holds
a definite advantage over com-
petitors who sell only part of what
it takes to outfit a new restaurant
or completely remodel an old one.
The customer can buy all he needs
in one place, finance it in one ac-
count, and have it installed by one
concern.

“This service enables us to take
charge of a customer’s job, make up
blue-prints, and arrange his equip-
ment the best possible way to con-
serve space and facilitate service,”
said Mr. Popwell. “In a restaurant
installation, for instance, we engineer
the whole thing from the cashier’s
stand up front to the kitchen sink
in the rear.”

As an illustration, Alabama Fix-
ture & Refrigeration recently made
the complete installation for Esquire
Inn in Birmingham, requiring 100%
utilization of small space. Equip-
ment included a special Viking reach-
in restaurant refrigerator, a bever-
age cooler built into the counter, and
a Day & Night water cooler with
two drinking water stations, also
built into the counter. This equip-

ment is all powered by a _ 1-hp.
Curtis compressor.

But the refrigeration equipment
was only a part of the contract on
this job. Mr. Popwell’s concern also
manufactured and installed the cigar
case, the back bar, the restaurant
counter with built-in beverage cooler,
and all booths, wall panels, and seat-
ing equipment. In addition it sold
the following appliances as furnished
by various manufacturers: toasters,
dishwasher, coffee urns, steam tables,
gas ranges and griddles, bun warm-
ers, counter fryers, waffle bakers,
and dishwasher-sinks. A ventilating
fan also was installed.

A similar installation has recently
been made in the Peter Pappas
Restaurant in Anniston, Ala.

Better to serve sandwich bars and
other places with small space, the
company has just designed a “5-in-1
fixture.” This fixture includes the
following: a restaurant counter, a
beverage cooler, a water cooler, a
sandwich bar, and a food storage
refrigerator.

“We maintain a double display
room right down town, where we are
able to show prospects samples of
our complete line,” said Mr. Popwell.
“We find it much easier to sell the
actual merchandise than through a
picture in a catalog. This display,
together with the all-inclusive serv-
ice that we render, brings customers
to us. We have had about all we
could do the past several months
serving customers originated through
these sources.”

together have helped to make

Today, as men and machines go into high gear, we find the true
meaning of ‘‘What’s a Cog to America?’ +++It is every individual
contribution in ideals, achievement and conscientious service which

and keep America great. +++ You, with-

in the food industries, are assigned the all-important task of keeping
millions of Americans well nourished, and thus you are a “‘cog”’ basi-
cally essential to the American system. Your ability to provide the
country with a year ‘round food supply has helped advance the Amer-
ican way of doing and living.--» We, here at Brunner, are proud
to be one of the “cogs” which keep the food industry functioning
for the greatest good of all. Our role, in the huge gear that makes

woats A COG

TO AMERICA?

America, is to furnish your industry with equipment which saves .

time, money and food ...equipment to properly preserve and display :
food for the consumer. +++ To fulfill this role, we have expanded our
plant, installed additional modern equipment, adopted new manu-
facturing methods. This means, for you, more efficient refrigerating
equipment, to the end that you, in this time of crisis, may more satis-
factorily carry out your announced purpose of helping to uphold the
nation’s morale by keeping its population constantly supplied with
an abundance of healthful and varied foods. +++ Brunnet’s achieve-
ment reflects the splendid cooperation of all our employees whose
patient, meticulous care is a part of every Brunner Condensing Unit.

BRUNNER

MANUFACTURING COMPANY, UTICA, N. Y., U. S. A.

Air Compressors Refrigerating Equipment

MAKE YOURSELF AT HOME IN OUR BOOTHS 114-116 AT THE ALL-INDUSTRY SHOW, JANUARY 12th—15th.

BRUNNER MODEL A-38...% h.p. air-cooled

reach-in refrigerator Installation | lose coupled condensing unit, ideal for use-with cab-
Was by M out i d boxes where space available for unit is lim-
: eCra ’ inets an Pp
Pittsburgh y Refrigerator Co., ited. It is also well adapted for large domestic refrig-
: | erators and self-contained cabinets within its capacity.
Lee gga cee ee eee NS, ee eee ee a

BRUNNER MODEL A-100...1 h. p. air-cooled
condensing unit for average heavy-duty commercial
applications. It will handle an 8’ x 6’ x 10’ cooler in
addition to a 16’ display case. Also recommended
for beer coolers for pre-cooling barrels of beer.

BRUNNER MODEL W-200...2 h.p. water-
cooled condensing unit especially adaptable for large
soda fountains and large walk-in coolers or to han-
dle a battery of market display cases. An ideal unit
for medium size air conditioning installations.

BRUNNER MODEL W-500...5 h.p., 4 cylinder
water-cooled condensing unit for heavy duty com-
mercial and air conditioning applications where high
efficiency, low power consumption and quiet opera
tion are of prime importance.

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AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

Necessity For OPM’s Rationing of Production Is Explained To Remi

Refrigeration Section Chief Describes
Work Being Done For Civilian Supply

By Henry A. Dinegar, Chief of the Air Conditioning and
Refrigeration Section, Office of Production Management*

I was in the refrigeration industry
for many years, and was associated
with many of you here in a repre-
sentative capacity or in the competi-
tive struggle, trying like holy blue
Hell to rob you of a particular job
or to prevent you from stealing a
particular job from me. In a sense,
therefore, I feel that I am attending
this convention as one in the refrig-
eration industry.

Nonetheless, I fully realize that it
is not as a member of your industry,
but simply as a representative of the
federal government that I received
the kind invitation of your Mr. Trix
to speak to you today. To speak
in such a capacity is a new experi-
ence for me, but I guess the many
new things that are happening to all
of us these days are new experiences.
They are experiences which we could
not, or possibly did not, anticipate.

SPIRIT OF COMPETITION

I used to think every now and
then, when I was working in this
industry, that nothing very new
could happen. When I saw some
new product, or some new applica-
tion of an old product, or some new
trick of engineering or design, I
would marvel at the wonderfully
fertile inventive ability of the men
I was associating with.

“Well, now, I have probably seen
everything,” I would say to myself,
and even as I said it, I knew some
competitor would be already to spring
something new the next minute, not
only in feats of engineering, but in
new methods of business organiza-
tion, in uncovering new sources of
supply, and new channels of sales.

*Address before fall meeting of Refrig-
eration Equipment Manufacturers Asso-
ciation (Rema) at White Sulphur Springs,
W. Va.

You know as well as I that our
industry has been in every way alive
and on its toes. The very diversity
of our products, the diversity for the
use of those products, the fights
among competitors, and the bag of
tricks that each one of you has up
your sleeve makes it highly improb-
able that any power on earth could
hold you permanently in check.

EFFECT OF RULING

We all know that the refrigeration
industry could never be ruled with-
out being ruined. No single man, no
small group of manufacturers, no
agency of the government could
limit or direct this free spirit of
invention in channels where it did
not wish to go. If we were not
convinced that this was true, we
might not believe as firmly as we
do that our freedom is the most
important thing we have, and the
one thing worth working and fight-
ing for.

When it comes to devising new
things, we are, I repeat, old timers.
Mechanical refrigeration is new,
even as most of us count the years.
Air conditioning is new. A thousand
and one mechanical gadgets are all
new. The members of this industry
have not merely met new situations
when they have arisen, but they have
independently created them. Each
member of the industry has tried not
merely to adjust his business so that
he could keep in step with the indus-
try, but has independently endeavored
to create a future for his own
business.

Of all new things which have
appeared under the sun in the last
12 years, there have been two that
have been extremely important. The
first was that depression of 1930,
1931, 1932, which even now does not

seem so far away. That for our
industry was new, really new.

GROWTH OF FEDERAL LAW

The second new thing, it seems to
me, is the growth of the federal
government, the enactment of laws,
the promulgation of rules and regu-
lations directly affecting business,
and the much closer tie-up between
government and business. This trend,
to be sure, was furthered by the
present administration. Regardless
of political views or disagreements,
I think in retrospect most of us now
can see that they were inevitable.

The growth of government as a
big business is a thing to which
businessmen everywhere have had to
become adjusted. Many of us think
it has been a good thing, a necessary
thing; but it has been a thing which
has required new ways of thinking
and a new conception of doing busi-
ness.

BENEFITS TO CONSUMER

I think this growth of government
has not greatly hampered our indus-
try. You know the results of the
ingenuity and intelligence of the
refrigeration industry. You know,
and every thoughtful person knows,
what the competitive struggle in this
industry has meant for the nation.
You know that in trying to build
better coils, better controls, better
machinery than the other fellow, you
have presented to the customers of
the industry a procession of improve-
ments almost bewildering in extent.
You have turned out from your
factories a mounting stream of parts
and products, each new one a little
better than its predecessors. You
have excelled yourselves.

The inventive genius, the business
enterprise, the selling techniques of
this industry have cooled America
and preserved America’s food as it
was never done before. The flow of
refrigeration parts and equipment
from your factories has built up in
this country a stock of machinery
of marvelous efficiency and a refrig-
erating capacity of an enormous

extent.
—

REASONS FOR GROWTH

This steady growth of the industry
in these last 10 years is a tribute
first of all to the ability of business
men to lift themselves out of the
depths of depressions and to work in
a new governmental environment
that was necessarily new and un-
familiar.

Productive activity of free busi-
ness men under the umpireship of a
democratic government of the free
citizens in a free country reached its
height in 1940 and the first months
of 1941. The large military expendi-
tures of our government and of the
British government were even then
beginning to get under way. The
laborer who had had only occasional
employment suddenly found himself
sought after. The farmer who had
been told before to plough under
every third row or stay in his house
every third day or to do anything to
quit growing more than people could
use was suddenly called upon to pro-
vide food for half the world, food to
strengthen those who were resisting
aggression and to encourage those
who were already subdued.

‘PRIMING’ PAYS OFF

The business of “priming the
pump” that the economists had told
us about for so long and that had
worked only half heartedly before
seemed to be catching on. The
government was not only pouring the
water in; it was actually working
the handle. A stream of money was
flowing into the pockets of workers
engaged in the defense effort and
elsewhere, giving them the where-
withal to make long delayed pur-
chases, allowing them to stop window
shopping and start putting out cash
over the counter.

From the spout began to pour an
ever increasing flow of automobiles,
refrigerators, stoves, liquid coolers,
baby buggies, electric toothbrushes—
all the strong, well made, useful as
well as luxurious paraphernalia of
American life—all of the _ useful
things and a few bright and beauti-
ful luxuries that the average man
had been itching to buy when he
could afford them; all the things that
the American manufacturer knew he

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THE ORDERS CHANGE

It is a happy day in the life of a
nation when it can afford such an
experience as this. But we are not
now living in happy times. With a
suddenness that is justified only by
the ruthlessness of aggressor nations,
the government moved to carry out
the people’s desire for our national
defense, and to adapt our entire
economic system to a war economy.
The federal government, taxpayers,
and the security holders of the nation
are priming the pump of American
industry.

Suddenly the order which this na-
tion as a nation has given to indus-
try is not for stoves and automobiles
and refrigerators, but for armament,
for planes, tanks, guns, and ships.

It was in some instances and it
may still be tantalizing to producer
and consumer alike to have the rich
feast of comfort passed a moment
before his nose and then snatched
away after the first mouthful. But

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I am convinced there are few who
would say that it should have re-
mained there until our own appetites
were satiated.

There are a few who fee] that
perhaps the feast of luxury goods
ought never to have been prepareg
at all; and there is not a man amon
us who would be so short-sighteg or
so mean-spirited as not to subscribe
to the moral of the old fable of
Aesop, “It is better to have beans
and bacon in peace than cakes anq
ale in fear.”

CIVILIAN SUPPLIES

This does not mean that the goy.
ernment is plotting the destruction
of any part of the civilian economy
After the defense needs are provided
for, the second big part of its job is
to insure the supply of the essentials
of civilian life. An important part
of defense is the maintenance of
morale. But what sins are com.
mitted in its name!

Sometime ago a letter reached my
desk from a manufacturer of candy
vending machines, which I shall cal]
“I-Bite-Em” Candy Distributors. This
letter began, “We feel that ‘I-Bite.
Em’ Candy Machines are playing a
vital part in the defense program,”
I knew what was coming. It was
morale again. The nation, it seemed,
would go to pieces if it could no
longer drop its nickel in “I-Bite-Em”
Candy Machines and chew on “t-
Bite-Em” candy. The national morale
would deteriorate by the sacrifice of
so essential a need!

EXPANDING PRODUCTION

This job of providing for civilian
needs naturally falls into two parts.
The first is that of expanding pro-
ductive capacity in certain basic
materials that are needed in both
civilian goods and in defense. That
shortages should have occurred in
many materials is not the result of
the nation’s poverty, but of lack of
foresight.

Such shortages as that in “Freon”
are due to defense needs and ex-
panded civilian demands. These
shortages are, however, temporary,
and they will be remedied in time.
I hope the shortage in some kinds
of steel is of this sort.

DEFENSE PROGRAM BIG

I believe those were wrong when
they made the statement, ‘We can
take care of civilian and defense
needs without expanding capacity.”
I also now feel that those may be
wrong who now say, ‘‘When our ex-
panded capacity comes into opera-
tion, then civilian needs can really
be met 100%.”

The defense program is a big
thing. Arming this nation, England,
and the other nations fighting ag-
gression is a gigantic undertaking.
This war is putting a strain not
merely upon machines and on men
and on their facilities of production;
it is draining the copper mines and
tin mines, the bauxite deposits, and
oil wells. The war is sucking mate-
rials as one would soda through 4
straw. This war is_ sucking the
earth of its stores and we sometimes
wonder whether it will cease till we
hear the sputter and gurgle of the
last drop. We may pray that that
will not be the case; though if it

(Concluded on Page 9, Column 1

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AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

Defense Program Provides New Market

for Manufacturers, So They Should Try
to Get Their Share, Dinegar Tells Rema

concluded from Page 8, Column 5)
were, we would not hesitate to ex-
nd every ounce of materials for
that which we believed right and
necessary for a decent human life.

But almost certainly, too, if the
war continues and our defense pro-
ram lives up to our feverish hopes
and ambitions, the supplies of many
materials for civilian use will be
short for some years to come. Nickel,
aluminum, and copper probably fall
into this class, and it will prove
necessary to regulate their civilian
consumption according to certain
plans if essential civilian needs are
to be met.

These plans are not perfectly clear
and definite. They have to be made
up to meet one situation, and they
nave to change to suit another situa-
tion. It is of the greatest importance
that manufacturers know them and
what they are about.

‘DON’T BE DISCOURAGED’

It is of the greatest importance
that manufacturers do not become
discouraged by the welter of priori-
ties and the immensity of the govern-
ment’s task.

It is also of the greatest impor-
tance that the manufacturers do not
stop trying to cooperate, that they
do not go home, sit on their ash
heap like Job of old, scratch their
boils, looks at their order book, and
exclaim, “The government hath
given; the government hath taken
away. Blessed be the name of the
government.” The government is
always glad and sometimes a little
surprised to be blessed. But in this
case it is most important that it be
understood.

To make this concrete, let me sum
up for you the types of civilian pro-
grams we have gotten out up til
now, the philosophies back of them,
and then say a word or two about
the programs we are planning for
the future.

The work of the Civilian Supply
Division began as a very simple
procedure: The restriction of the
metals consumption of certain con-
sumer durable goods, where con-
sumer demand was increasing from
the defense boom. It was anticipated
that defense activity would draw
upon metal supplies at the same
time as this increase, and that ac-
cordingly shortages of metals for
many essential goods would appear.

A DOUBLE THREAT

Consumer durable goods offered a
double threat, not only in that their
demands for metals had so increased
at a time when fulfillment of their
normal requirements would cause
shortages elsewhere, but also in that
the producers of such goods had
excellent connection with raw mate-
tial suppliers and would be able to
force the impact of shortages into
other industries.

The attack on this situation has
been clear and direct; it has been
the obvious attack: Namely, the re-
striction of the output of these con-
sumer durable goods. At the same
time, certain priority programs were
'ssued, predominately as emergency
measures, in instances where supplies
for very vital needs were threatened.

The program at this stage was in
4 sense a two-fold measure, and one
may picture the body of industry
like a tube with restrictions on
Industries at one end pushing mate-
nals out into the rest, and priorities
°n industries at the other end suck-
ng in materials to an_ indefinite
amount from the rest.

IN THE CENTER

= great portion of industry was,
he conception of the program, in
an center of these two processes,
on compared with what otherwise
nd have taken place, it gained
tan rials by restrictions on impor-
. gee users at the same time as
i. t them in smaller amounts to
= tien having civilian priority
ja. Within this broad field,
inn. neither restriction on non-
ah lal users nor priorities or allo-

ons for essential purposes.
Pg amount of any metal, say
» Available for this uncovered
output industry was equal to the
minus - mills minus defense needs,
industr; © amount taken by restricted
tes (presumably the maximum

under the restriction) minus the
amount taken under civilian priori-
ties. The purpose of the priorities
was clear, and the restrictions served
their purpose only insofar as _ the
restricted consumers of steel would
otherwise have taken an amount in
excess of the maximum allowed by
the curtailment program.

The virtue or the illusion of this
scheme was that of semi-automatic
operation. The job of the Civilian
Supply Division is not to run all
industry from Washington, to re-
strict everything, or to set up ela-
borate systems of priorities. Still
more has it been hoped that specific
allocations of materials, that last
twist of the knife, could in that way
be avoided.

WHAT MAY BE DONE

If the work in Civilian Supply was
able to shunt off materials from
certain rather broad regions, and to
dredge a few channels where they
might have to flow, its administra-
tors would have a right to feel that
they had done their duty. Neverthe-
less, the instruments for a rather
thorough and minute program are at
hand and they will be used whenever
necessary. Whenever necessary, we
will not shrink from doling out
materials directly to essential indus-
tries and from seeing to it that those
materials are put to their proper
uses.

We are still hopeful that extensive
controls may not be necessary. Espe-
cially are we trying to avoid a
detailed system of civilian priorities.
We are as conscious as you of the
faults of a priorities system, where
ratings are given to ultimate con-
sumers and extended back, where
production must run piecemeal, and
all the vigor and fertility of our large
scale methods of production are
frustrated and dribbled away.

MERELY SUBSTITUTES

Civilian priorities are only substi-
tutes for a long range plan; it would
surely be best if essential demands
could be predicted, and manufactur-
ers could be given stocks of materials
and told to go ahead and turn out
their products in the full confidence
that they will be needed. As we
gather more information and make
more experiments, I am hopeful—
note this—that specific allocations of
materials may replace priorities or
that a civilian supply plan a little
like the defense supplies rating plan
may develop for the essential indus-
tries.

I said a little earlier that the
Office of Production Management had
two jobs: The defense job and the
civilian job. And corresponding to
that, the manufacturers with whom
it deals have two jobs.

The defense job is clear and defi-
nite. It is to make the things needed
by the army and navy. If this is
refrigeration equipment, well and
good. If it is something new and
unusual, then the old task of making
a new product is presented and the
production job will be done, as it
always has been done.

MATERIALS WILL BE PROVIDED

And the civilian job, I hope, will
be no less definite when our programs
are well under way. The vitally
needed materials will be provided and
the tasks made clear. The essential
refrigeration equipment will be made.

The most important part of this
new task is the manufacture of the
right articles and their distribution
into the right uses. And the hardest
part of any such new task is the
uncertainty and the transition. The
unemployment among dealers and
salesmen, and the temporary idleness
of factories and factory workers are
hard things to face and endure. It
is surely the earnest hope of all of
us that such dislocations will be
temporary, that defense work can
take up all the slack, and that sales
forces can find jobs elsewhere.

When this nation has settled down
into a full and continuous defense
economy, the operations of many
industries will be affected, some

the place of civilian business. It is
only by obtaining such work that the
shock of the transition can be eased
for the individual employer and his
workmen. The members of this
association have been unusually ac-
tive in obtaining both defense orders
for their old products and defense
work of a novel sort for their plants.

We of the OPM beseech you to
look upon this defense program as a
new market in which every man
should get his share of the orders.
And unlike any market you have
ever seen, there is someone at this
new market to welcome you and
show you the way around. I refer
to the Defense Contract Distribution
Service under Floyd Odlum.

HERE’S THE ANSWER

It is the usher at this defense
show. Show it your ticket, your
manufacturing facilities, and tell it
what you think you can produce.
Camp in its offices, bother its officials
morning, noon, and night. If it is
humanly possible, you can be sure
that that office will do for you what
it is doing for hundreds of manufac-
turers of all kinds in every part of
this country. It will ease the transi-
tion for you and your workmen. It
will find you your seat in this na-
tional theater of defense.

And when all is said and done, the
task next in importance to produc-
tion is the very personal and private
one of long suffering and self-control.
I need not remind the members of
the group of this. The willingness
and cooperation which you are show-
ing is a matter of common knowl-
edge, and it is a thing of which the
government is deeply appreciative.
That you should continue that same

splendid spirit in the face of shut-
downs and uneertainties is the most
that any nation could ask.

It is not supposed, it is not hoped
that you will love the restraints you
must undergo. It would be shameful
if we should in our efforts to defend
our liberty forget the habits and
practices of liberty, but liberty takes
work and perhaps the most strenuous
part of it is the planning and the
foresight, the immediate self-sacrifice
that is required if in the long run
it is to be preserved.

Lead Placed Under Full
Priority Control

WASHINGTON, D. C.—AIl sup-
plies of lead, including domestic lead
and imported metal, have been placed
under full priority control by the
Division of Priorities.

The new control over this metal
is provided in General Preference
Order M-38, which sets up an alloca-
tion system. Lead is an important
defense metal and also is widely used
in civilian channels.

Total requirements, defense and
civilian, have created a shortage of
lead domestically produced. Current
consumption is at the rate of ap-
proximately 960,000 tons a year, with
an appreciable increase anticipated.
Current production, including that
from foreign ores, is not over
600,000 tons. The difference is made
up from scrap returned to the
industry and from foreign imports.

All foreign pig lead now is being
purchased by Metals Reserve Co. and
allocated by the Lead Branch of the
Office of Production Management.

Competitive Bidding
May Be Dropped on
Some Defense Jobs

NEW YORK CITY—Further step
in the government’s drive to spread
defense work to small manufacturers
will be the proposal to Congress of
legislation removing the necessity of
competitive bidding in some cases and
other legal obstacles, said Floyd B.
Odlum, director of the contract dis-
tribution division of OPM, in a
recent radio network talk “directed
to every man and woman whose
livelihood comes from the manufac-
turing industry of our nation—large
and small.”

Stressing the need for large manu-
facturers to farm out sub-contracts
to speed up defense and help smaller
firms survive, Mr. Odlum also ad-
vised smaller companies to decide
what defense work could be done
with their idle machinery and “drum
up a contract” on their own, if pos-
sible. Small manufacturers should
likewise form pools so that they
could take on prime contracts or
major sub-contracts, he suggested.

Various arrangements to speed up
such activities have been completed
by the contract distribution division,
Mr. Odlum said. These include the
establishment of regional bidding to
eliminate unfavorable freight rate
differentials in some cases, elimina-
tion in some instances of competitive
bidding, relaxation of requirements
on performance bonds, and the prepa-
ration of “shopping lists.’

plants may be useless for the nation’s |

needs and many jobs formerly of
great worth and profit, will have
vanished away.

But for the manufacturer who can
engage in some defense work, many
new orders will have come in to take

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Trade Mark registered U. S. Patent Office; |
Established 1926 and registered as
Electric Refrigeration News

F. M. COCKRELL, Founder

Published Every Wednesday by
BUSINESS NEWS PUBLISHING CO.
5229 Cass Ave., Detroit, Mich.
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Editorial Staff: Jim McCaLttum and
C. D. MERICLE

JoHN R. ADAMS, Business Manager
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PauL Park, Asst. Advertising Mgr.
Ep HENDERSON, Circulation Manager
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On leave of absence for military service:
RicHarp J. NEUMANN, GeorGE L. COLLINS,
Ropert P. Nixon, and JACK SWEET

Member, Associated Business Papers
Member, Audit Bureau of Circulations

VOLUME 34, No. 7, SERIAL No. 656
OCTOBER 15, 1941
Copyright, 1941, Business News Publishing Co.

Refrigeration Is Essential

To America’s Health
And Efficiency

Who's Right?
A Forecast

WO schools of thought exist today

about the position of the electrical
appliance business during the war-
time “emergency.”

One of them, represented by the
New Deal economists, and the OPM
experts in particular, declares that
electrical appliances are due for tem-
porary elimination or drastic curtail-
ment, at best.

The other, represented by shrewd
business analysts, insists that apparent
metals shortages are artificial, and
that in time appliance manufacturers
will get the materials they need for
limited production.

The latter point to an undeniable
fact: that there has been tremendous
forward buying of metals for inven-
tories, both on the part of manufac-
turers, and on the part of the Army
and Navy. The Navy, in particular,
is said by some to have stores of steel,
copper, zinc, aluminum, and other
critical materials sufficient for most of
its needs for all of 1942, at least.

ARMAMENT PRODUCTION TO BE
STEPPED UP TREMENDOUSLY

These business analysts further
point to the production cuts in automo-
biles and refrigerators (roughly, 50%
of 1941 output) which will release
quantities of metals for non-defense
uses.

Based on present demands for
metals among the makers of guns,
tanks, ammunition, and shells, these
statisticians predict that sufficient
materials should be available to pro-
ducers of electrical appliances for
production approximating that of 1939.

New Deal economists, on the other
hand, point out that the nation’s new
munitions industries will turn out
“only” some five or six billions of
dollars worth of finished lethal weapons

AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

during 1941; whereas in 1942 they
are expected to fabricate at least
30 billions of dollars worth of fighting
machines and ammunition.

It’s difficult for any lay mind to
embrace these figures. Even the OPM
experts admit that as yet they can’t
translate them into actual tonnages of
metals needed. But their preliminary
studies do indicate that if in 1942 the
electrical appliance industry continues
to manufacture its products out of
substantially the same metals it has
been consuming this year, its produc-
tion cannot possibly approximate that
of 1939.

They qualify this dolorous predic-
.tion by stating that if Russia folds up
this year, more steel will be available
to civilian industry than they have
been counting on. As for copper,
nickel, and aluminum, however, they
only shake their heads. After present
inventories are used up, they reiterate,
there will be no more for “non-essen-
tial’ or “semi-essential” civilian use
for a long, long time.

IF RUSSIA HOLDS OUT,
STEEL WILL BE SCARCE

And if Russia continues to fight—
maintains a line of battle—throughout
the winter into next spring, there
won’t be enough steel for most civilian
manufacturers to keep their production
lines running.

Russia, you see, will need not only
tanks, guns, and ammunition, but raw
steel. Her own steel production centers
are now mostly in German hands.

As for our own production, it’s
just now beginning to get going. And
as yet, our production of big artillery
and shells, and of heavy tanks, is still
in the blueprint stage. Planes and
aircraft motors producers are just
beginning to hit their stride.

The “stride” of aircraft manufac-
turing, however, is to be stepped up
unbelievably. On the OPM maps of
the Central West are studded locations
of new plants planned. West of the
Mississippi, out-of-range of the biggest
bombers now thought possible, are to
be erected new aircraft plants, new
tank manufacturies, new shell-loading
concerns, new Skodas, new Schneiders-
Creusots, new Du Ponts.

In short, Mr. Knudsen hasn’t been
taking it easy. He has been given an
enormous job to do, and his plans are
so tremendous that the common mind
of man cannot encompass. them.
When Mr. Knudsen gets all his pro-
posed new plants in action, America
will have an armament producing
business so colossal that no possible
combination of nations in the world
can hope to challenge us.

That’s how big our _ projected
armament program is.

INVENTORIES MAY SUFFICE,
BUT ONLY FOR 1942

Major manufacturers of electrical
appliances have not been uninformed.
They have had access to the earth-
shaking conceptions of Mr. Knudsen’s
proposed armament industry. And
they have laid in stocks of metals
to keep them going.

It is entirely possible that certain
of these manufacturers can keep their
production going as of 1939 levels
throughout 1942—living off of inven-
tories.

It is possible, also, that a few
appliance makers will have devised
new materials and new designs by
means of which they can continue to
produce a limited quantity of electrical

They’ll Do It Every Time

eaten: ———

By Jimmy Hatlo

941, King Features Syndicate, Inc., World rights reserved. 8-22

2 “you may GET fee y
on YOUR VEST -
BuT
THERES NOTHING

NO SALE! GIVE
ME. NINETY DAYS

THANX TO JIM HORTON,
EASTLAND TExAg.

if
\f

appliances, even if their inventories of
metals are commandeered (a prospect
not now contemplated by OPM).

But 1943, however, is another story.
We do not know of a single manufac-
turer who has today enough metals
to keep his production lines going
efficiently for 1943 without special
dispensation from the government.

This special dispensation for elec-
tric refrigerators is _ still possible.
There are reasons to believe that com-
mercial refrigeration (food preserva-
tion equipment only) will be declared
an essential industry soon. Household
refrigeration should be made essential,
also. But that will take a lot of work
—just as the fight for commercial
refrigeration priorities is requiring.

WASHERS, RANGES, HEATERS
FACE CURTAILMENT

As for other electrical appliances,
let’s see what “they” (the OPM
experts) say:

Washing machines: Manufacturers
of home laundry equipment have had
the advantage of belonging to a
vociferous, politically potent associa-
tion. They escaped the “luxury tax”
which was applied to electric ranges
and refrigerators this year. But their
number is up. As we hear it, after
their present inventories are exhausted,
they’re in for very tough sledding.
Very few of them have any wood-
working machinery left, but even if
they could return to wooden tubs,
they probably can’t get enough electric
motors.

Electric ranges have a good story
to tell on the preservation of vitamins
in cooking. Also, their normal produc-
tion does not call for huge quantities
of steel. But nickel—which they need
for heating elements—is another story.
Curtailment appears inevitable.

Water heaters: Sharp curtailment
coming.

Small appliances (toasters, waffle
irons, curling irons, irons, fans, perco-
lators, etc.) —the New Dealers recog-
nize a “morale value” here (brides
expect their toasters), and they also
take cognizance of the relatively small
quantities of strategic materials such
small appliances consume—but they
remain adamant in their insistence
that after present inventories run out,
manufacturers of these “table” or
“traffic” items may have to subsist
largely on metals substitutes.

If there is a conflict between the
forecasts of the New Dealers and
some of the analysts of Big Business,
which shall we accept? Well, what

do you think? No matter how accurate,
how right, the analysts hired by Big
Business may be, we know that the |
New Dealers are in the saddle. The
country has voted that way.

And so, if the New Deal economists
say that the electrical appliance busi-

ness—with the possible exception of =x
electric refrigeration—is slated for a
sharp curtailment during the war—we Defense
are forced to believe that they will pr
have their way. manufa
men ha
This editorial, friends, is based on that is
information “straight from the feed- .-t
bag.” These sources of information— to see |
much to the industry’s disappointment —
and discomfiture—haven’t been wrong sufficien
yet. And they say: “Only refrigeration ag
has a chance of survival for 1943 under —
po

our war effort. And even refrigeration
must be backed by political effort—
because plenty of political pressure is
being placed behind less essential
“non-defense” products. Whether we WHY

approve of it or not, “the squeaking IS A
wheel gets the grease.”

= , Hon. Ed

The industry must redouble its U.S. Se
efforts to focus attention on its essen- oa
tiality. We must prepare now against This
your let

1943. letter of
Unless

which I

the amc

you mus

QUOTED sane

letter we

in writir

help in

“conveni

175,000 TONS OF STEEL pape

HE goal is to save 175,000 tons of steel pe “
and smaller quantities of other scarce aaa “y4
materials. perishab!
The method, as announced by the Office reason _
of Production Management at Washington, manager
is to order manufacturers to reduce their store to
production of mechanical refrigerators ™ equipme:
the last five months of this year 43.2% below pec fc
the monthly average for the year ended last of thie r
June 30. ; equipmer
The effect will be felt by 30 refrigerator that the
plants employing about 45,000 workers of sight.
19 American communities. . pon A is In the
The saving of steel and other materials 's Inside oj
made necessary by the defense program. Person d
refrigera

The method chosen probably is the easiest ofad
way. It may, indeed, be the only practicable kitchen

way. But we doubt that. : mind, as
We still believe it would be possible for he is fay
the OPM to tell the refrigerator manu I will
facturers: in the kj
“You must save 175,000 tons of steel, and is, to sor
you must save specified amounts of alum! a

num; brass, zinc, copper, rubber, 2nd other
materials, in five months. How you save it }s
your business. If you can do it only =
cutting your production 43.2%, all right. BU
if, by being ingenious enough to find and =
substitutes for steel and other scaive ~¥4
rials, you can do it with a smail:r < n
production, or without any cut in production,
that will be fine.” a
And we still believe that would be ®
better way. Better for workers '° —
erator plants, who need their jobs; better

communities where such plants are © taste
better for the Treasury of a Governm c
produ

which sorely needs tax revenue from 7
tion by industry—From editorial page
“Cleveland Press,” Oct. 9, 1941.

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Refrigeration Men Continue Campaign of Writing To Government

AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

Editor’s Note: TECORD members are striving to inform the
government of the absolute necessity for refrigeration to maintain
the health and efficiency of the American populace, upon which,
in the final analysis, success of the national defense éffort depends.
On this page are printed copies of several letters sent to Congress-
men telling them why refrigeration is vital and should be so

considered by the government.

LOOK AT REFRIGERATION
IN YOUR RESTAURANT,
CONGRESSMEN TOLD

Hon. Edwin C. Johnson,

U. S. Senator

ies to
= Alva B. Adams,

U. 8. Senator
J, Edgar Chenowitch
Lawrence Lewis
William S. Hill
Edward T. Taylor,

U. S. Representatives
Dear Senator:

The next time you have dinner or
have occasion to be in a restaurant,
cafe, or grocery, will you ask the
manager to show you the refrigera-
tion equipment that keeps the food
you eat sanitary and edible? Ask
him, if this equipment failed, how
jong he could serve you with food
that would not be dangerous to your
health.

The refrigeration serviceman who
repairs or replaces this equipment
comes to a local jobber, such as our-
selves, who carry the necessary parts
to get the plant going again. The
serviceman cannot wait until the nec-
essary parts are shipped from the
factories, and neither will the food
wait.

Unfortunately, refrigeration takes a
great deal the same material as our
Defense Program; copper, brass, and
chemicals, on which there is no sub-
stitute; however, the refrigeration
manufacturers, jobbers, and service-
men have a defense program also and
that is to defend the health of the
people in these United States.

Will you please use your influence
to see that the refrigeration supply
jobbers, who are conveniently located
to serve the serviceman, are alloted
sufficient materials to keep our food
properly preserved. We sincerely be-
lieve by doing so you will help
prevent a serious epidemic caused by
spoiled foods.

Very truly yours, -
McCombs Refrigeration
Supply Co.

H. R. McComss

WHY REFRIGERATION
IS A NECESSITY

Hon. Edwin C. Johnson,
U. S. Senator
Washington, D. C.
Dear Senator:
This will acknowledge receipt of

your letter of Sept. 8 in reply to my ©

letter of Sept. 3.

Unless your letter was a form letter,
which I appreciate you must use, with
the amount of correspondence that
you must have, I am afraid that you
misunderstood my letter entirely. My
letter was not to convey the idea that
in writing you, I was soliciting your
help in obtaining materials for the
“conveniences” we have been ac-
customed to. Quite to the contrary,
I was attempting to call your atten-
tion to the necessities of more par-
ticularly, commercial refrigeration
used in preserving larger stocks of
Perishable food stuffs. That is the
reason I asked that you ask the
Manager of a restaurant or grocery
store to show you the refrigeration
‘quipment he has installed to pre-
Serve food in quantities. So few
People realize that an establishment
of this kind have any refrigeration
erent whatsoever due to the fact
pe the machinery is completely out
e sight. Most frequently the machine
fant the basement and the coils are
pm of a box where the average
in does not see them, and when
e cantion is mentioned, the picture
kiten omestic refrigerator in his home
cha immediately shows in his

@, as that is the only refrigeration
€ is familiar with.
ca, admit that the refrigerator
is, to ommegyp of the American home
—_Some extent, a convenience, for

the simple reason that the housewife
could buy just enough foodstuffs for
one meal at a time, and therefore,
eliminate the necessity of preserva-
tion. However, the grocery and the
restaurant, and the wholesale food
distributor cannot get by this way.
He must preserve quantities of food
in order to insure that housewife
edible and healthy food.

My letter, therefore, was a very
serious attempt to get your thoughts
of refrigeration away from classing
it as a convenience considering the
domestic refrigerator which we see so
many of in appliance stores and in
our own kitchens, to the refrigeration
that so few of us know about and
which cannot be classed as a con-
venience or a luxury in any sense of
the word.

We fully realize the needs of the
Defense Program and we, as well as
the entire refrigeration industry are
cooperating 100% and intend to con-
tinue to do so. There is never a day
that goes by that we do not put
Defense first as far as materials are
concerned. However, we that know
what commercial refrigeration is
doing in this country, as outlined
above, cannot sit idly by without
calling to the fact to those who are
not as familiar with it as we.

We hope that we have thrown a
little more light on the reason for
writing you and again solicit your
cooperation.

Very truly yours,
McCombs Refrigeration
Supply Co.

H. R. McComss

BLANKET A-10 RATING
NEEDED FOR INDUSTRY

The Harry Alter Co.
1728 So. Michigan Ave.
Chicago, Ill.
Editor:

According to your own published
figures, there are over 20 million
domestic and commercial refrigera-
tors in use in the U. S. A. An
investment of over 5 billion dollars.
Think of it, 5,000 million dollars at
retail.

Now here is another amazing
figure. In order to repair and main-
tain this 5,000 million dollar invest-
ment only 5 million dollars of raw
material is used each year.

I estimate this 5 million dollars of
raw material this way: About 18
million dollars of parts and supplies
for repair of existing refrigeration
equipment are used yearly. But direct
labor, overhead, and profit would re-
duce the actual raw material figure
to only 5 million dollars.

Thus a paltry 5 million dollar total
of steel, brass, copper, zinc, nickel,
rubber, and other restricted materials,
placed ahead of other civilian needs,
and diverted from defense uses, will
enable parts manufacturers to supply
all the replacements required to re-
pair and maintain America’s 5,000
million dollar refrigeration invest-
ment.

Reduced to simpler terms—a $1,000
refrigeration investment can be main-
tained annually for $1.00 worth of
presently restricted raw material.

One would think the Nation’s
economy would be benefitted by such
a priority even if we were discussing
a luxury product, an amusement
device, or such. But man alive,
we're talking about machinery that
preserves food, prevents waste and
spoilage; machinery that pays for
itself as it goes along; machinery that
improves health, morale, that people
spent 5 billion dollars for in 15 short
years.

And now the refrigeration repair
and service industry is told to operate
under priorities order P 22. First—
order P 22 definitely excludes domestic
refrigeration. I wonder what some
of these fellows in Washington would
tell Mrs. Joe Doakes, when her refrig-
erator stops, loaded with $10 worth

of food (they always say its $30)
and decay starts. Shakespeare said
“There’s no fury like a woman
scorned”—Hell a woman “scorned” is
an amateur at “fury” compared to a
woman with a broken down food-
laden refrigerator. And don’t forget
there are over 15,000,000 women
who’s pride and joy is that gleaming
glistening ‘“Whosit” box in_ the
kitchen. Congressman, Senators, and
all Politicians attention: Better see
that Mrs. Joe Doakes’ refrigerator is
not down too long, because of priori-
ties or she might send some one else
to Washington to better protect her
interests.

Again getting back to Order P 22—
not only is it impractical for the re-
frigeration service industry, but it is
also ambiguous. For example, by
stretching its meaning we might say
that a large butcher box in a whole-
sale meat market would qualify.
Suppose an equally large box is in a
restaurant? If that would qualify
then why not a smaller box in a
barbecue stand? If that would qual-
ify would the same size box in some
boarding house qualify? How about
ice cream cabinets? Beer Coolers?
Soft drink cabinets? Vending ma-
chines? Are all such qualified for
priorities on repair parts under
Order P 22? And if they are would
any of this equipment located in a
home qualify?

Is the machine itself and what it
does the yardstick that determines the
repair parts priority or is the deter-
mining factor where it is located?
No one knows the answers to these
questions and so Order P 22 is
valueless to the refrigeration repair
and service industry.

Why not a blanket priority under a

certificate system? Start with Mrs.
Joe Doakes. Let her sign a statement
that this bill of material (repair
parts) was installed in her refrigera-
tor. Let the serviceman endorse same
and send it to this supply jobber, with
his order. Let the supply jobber keep
a file of such certificates available to
inspection by OPM field inspectors.
Thus only 250 concerns need be
policed. Then let the supply jobber
certify to the manufacturer that sup-
porting certificates are in his file for
the accompanying purchase order.
Thus enabling the manufacturer to
obtain his raw material.
“A simple direct method that will
work, that will prevent chiseling, and
that will keep America’s refrigeration
in good running order.

But it needs a blanket A 10 priority
rating, and an all inclusive one.
That’s what we should fight for
And we should accept nothing less.

Harry ALTER,
President

‘DEFENSE BOOM’ PLAYS
SOME ODD TRICKS

H. E. Humphreys Co.
Refrigeration and Air Conditioning
Equipment, Engineering, Maintenance

80 South Main St.
Concord, N. H.
Editor:

Congratulations on the fine job you
are doing in behalf of Refrigeration
as a whole and distribution in par-
ticular.

As the largest distributor of Com-
mercial Refrigeration in this state, we
are naturally very much concerned
with what the future has in store for
us, particularly during the next 12
months.

There is almost no direct “Defense
Business” here for Commercial Equip-
ment. It is true that a large Navy
Yard is located in Portsmouth, N. H.,
but our experience has been that
Manufacturers get the Navy’s busi-
ness there at figures which are below
our cost.

This so-called “Defense Boom” has
played some odd tricks with the
Commercial Refrigeration business
here. Many persons who were thrown
out of work during the depression,
started small neighborhood stores.
Now they are finding they can make
more money by returning to their old
jobs, so are closing up the stores they
ran during the depression. Of the
remaining independent stores, nearly
all have invested every available
dollar in inventories of canned goods
against possible shortages and price
rises. Many have strained their credit

in doing so. Needless to say, they
are reluctant to take on more
obligations in the form of new
equipment. There are, of course,
other things which tend to offset this
undesirable reaction to the present
“Boom,” but it is interesting to note
this contrary turn as against the all-
out buying spree in more urban areas,
particularly industrial sections.

The “Town Meeting” and resulting
TECORD is unquestionably a forward
step in the right direction and has
our unqualified approval. If we can
help in any way just let us know.
We have already taken most of the
steps suggested. We are endeavoring
to keep our Congressmen informed.
Facts, such as your recent charts
and accumulated statistics, in the
predigested form in which you pre-
sent them, are particularly helpful in
presenting the cause.

The sooner we can put over the
idea that we are “Guardians of the
Nations Food” the better it will be
for the country and the sooner we
will be accorded the proper treatment
by the powers-that-be in Washington.

Very best personal regards,
H. E. HUMPHREYS

SANDY PRATT DOES SOME
DIRECT WORK ON
A CONGRESSMAN

California Refrigerator Co.
Refrigeration—Air Conditioning
Equipment, Parts, Tools, Supplies
1077 Mission St.

San Francisco

Dear George:

Yesteday, Jess Rauch, our engineer
and vice president, and I saw our
congressman, Tom Rolph from the
Fourth District of California, which
includes the northern section of San
Francisco. Tom is a fellow Rotarian,
past president of the San Francisco
Rotary Club and a very close friend
of Mrs. Pratt and myself. Accom-
panying us was Charles Merrill of
Holbrook, Merrill & Stetson, who is
president of “The Refrigeration
Group” of San Francisco.

We presented the case of the refrig-
eration industry as outlined by AIR
CONDITIONING & REFRIGERATION NEWS,
using many clippings from the NEws
and some of your editorials.

He is 100% in accord with furnish-
ing sufficient parts as well as new
equipment for refrigeration not only
for the government, but for civilian
use. He authorized me to tell the
News; tell E. A. Vallee, President of
Refrigeration Equipment Manufac-
turers Association; C. E. Borden,
President of the National Refrigera-
tion Supply Jobbers Association—that
at any time—either in person or by
letter, they can make a request to
him at his office in Room 108, House
Office Building, Washington, D. C.

Congressman Rolph will immedi-
ately without any further notification
contact the Congressman in Michigan,
especially around Detroit; in and
about Chicago; Ohio, Pennsylvania,
and other places where refrigeration
supplies and equipment are manufac-
tured.

I am also sending a copy of this
letter to Tom marked to the attention
of his secretary, Miss Kletz, so that
if any of you write in or call there,
mention this letter. I believe that
Tom, who by the way is one of the
finest men in America, _ true-blue
honest, and upright, would introduce
a bill if necessary for us. He is a
member of the Price Fixing Commit-
tee of the House and Mr. Henderson
has already appeared before this com-
mittee. There is no Congressman in
the whole United States who is any
more sincere or working any harder
than he is to do what he can for
any cause that he is sure is for the
benefit of all the people as well as
our nation. He stated that there
were 50,000 firms like ours in the
United States employing 5,000,000 and
does not believe that it is the inten-
tion of our government to put these
firms like ourselves and yourselves
out of business.

Please command me if I can be of
any further help and decide whether
you want to communicate directly
with my good friend, Tom Rolph, or
have me do it for you.

CLARENCE F.. (SANDY) Pratt,
President

BENNETT TELLS TAFT THAT
REFRIGERATION IS DEFENSE

Refrigeration Economics Co., Inc.
Engineers and Manufacturers
Specializing in
Complete Refrigeration and
Air Conditioning Systems
1232 Second St., N. E.
Canton, Ohio

Senator Robert A. Taft
Senate Building
Washington, D. C.
Dear Sir:

Thanks for your letter replying to
ours relative to materials required
for refrigeration.

We are glad to know that you are
proposing a statute to set up a board
which can work out an intelligent
solution of this question of non-
defense items without impairing the
defense program.

However this statement of yours
whether intentional or not overlooks
the fact that refrigeration is defense
of our health and food supply and as
such just as necessary as bombers or
battleships if not more so.

Our national health and food supply
is, I think, the first line of defense.
Without this protection the army,
battleships, bombers, fighter planes,
etc. will be of little use.

We have had repeated to us “wise-
cracks” made by officials in Washing-
ton, such as “use ice.” Now it is just
about as intelligent to tell us to use
a covered wagon and a team of oxen
for transportation. True it was done
once but we are now geared up to
railroads, trucks, and airplanes and
this country could not survive with-
out them.

It is true that ice can be and is
being used for refrigeration but to
apply ice refrigeration to most of
our modern commercial refrigeration
problems necessitates just about as
big an expenditure of materials and

‘man hours as a modern commercial

refrigerating unit.

Add to this the fact that to manu-
facture and deliver this ice costs the
nation about six times in electric
energy, gasoline, man hours, etc. as
much as it does to produce this same
refrigeration with the modern com-
mercial mechanical unit and ice will
not give as satisfactory results.

Certainly we should all approve of
every possible effort towards defense
but refrigeration is one of our very,

_ very important first lines of defense.

A little serious consideration of the
facts applying should, I think, con-
vince you that it is the duty of
everyone in Washington to provide
the refrigeration industry with all
materials, necessary for the preserva-
tion of food and public health. In
short, the O.P.M. should ask the
Refrigeration Manufacturer’s Associa-
tion what they require in the line of
materials to keep the refrigerating
equipment of this country up to
present standards and provide such
additional as is of necessity and then,
having this information, it should be
up to O.P.M. to supply priorities
accordingly.

Your reconsideration will be appre-
ciated.

F. M. BENNETT,
President

_“WE ALL WILL HAVE

TO HANG TOGETHER’

Refrigeration Service Engineers
Society
Beaver Dam, Wis.
Editor:

Received your recent letter in re-
gards to the appointment to the
Temporary Educational committee. I
will be very glad to accept the
appointment.

I do agree that in these times like
we are having we all will have to
hang together in order to prove our
side of the story.

C. BUSCHKOPF,
First Vice President

‘GLAD TO HELP
ALL | CAN’

Philip H. Harrison & Co.
191 Central Ave.
Newark, N. J.
Dear George:
Good work!
Will be glad to help all I can.
PHIL HARRISON

YOU'LL WANT A
COPY OF THIS
92 PAGE BOOK!

S06. us. par Ore

METHYL
CHLORIDE
MANUAL

THE R. & H. CHEMICALS DEPARTMEN
Pont pe Nemours & Compa

_ Wilmington, Delaware |
National Ammonia Division

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ro. ©

If Dealers Adjust Basic Thinking, 1942
Should Be Good Year, Truesdell Believes

ATLANTIC CITY, N. J.— 1942
should be a good appliance year for
those retailers who adjust their basic
thinking on appliance merchandising
to meet present selling conditions,
Leonard C. Truesdell, in charge of
department and furniture store sales
for Frigidaire, told the recent con-
vention of the National Retail Fur-
niture Association here.

“Remember that profits depend on
more than just the number of units
you have to sell,” he advised. ‘‘You’ll
have fewer appliances to sell next
year, but your gross profit should be
higher, because:

PROFIT ON TRADE-INS

“You will have fewer trade-ins to
accept and you can make money on
them, for you can sell them to per-
sons who can’t afford new models;

“You can reduce your outside sell-
ing, and thus save on commissions;

“You can reduce your advertising
effort; i a

“You can step up your average

No Joints! No Leaks

This Rome Jointless Water Cooled
Condenser is a typical example of
Rome’s ability to provide trouble
free condensing equipment. . Rome
Water Cooled Condensers are used
by many leading compressor manu-

facturers. Write for complete

information.

ROME-TURNEY
RADIATOR COMPANY

222 Canal Street
ROME, N. Y.

nieiainn

AIR CONDITIONING & REFRIGERATION NEWS,

New Sound-Color Movie
Prepared By MKB

NEW YORK CITY—‘“It Happened
in the Kitchen,’ Modern Kitchen
Bureau’s new full color talking mo-
tion picture which was premiered

unit sale, because, although there
will be models available in all price

pr ene nad people will buy better here recently, is now ready for dis-

eae , tribution to utilities and appliance
Mr. Truesdell said that most

bitte? 2 fit : . . dealers.

ealers’ 1942 profits, if no tas This 40-minute Kodachrome movie

black, ought at least to be 4 tos the story of the all-electric

“light gray,’ and “certainly your
appliance operation should not be in
the red.”

kitchen through the experiences of
Mr. and Mrs. Jones and their baby,
a typical American family, in a typi-
cal old-fashioned kitchen, poorly
planned and lacking in modern
equipment.

Mrs. Jones, fed up with her old
kitchen, has learned about kitchen
planning from womens’ magazines
and other sources. Finally she in-
sists that Mr. Jones do something
about it.

The audience actually sits in on
the planning of the new Jones
kitchen, helps remodel, equip, and
redecorate it.

Every woman in the audience gets
countless ideas for color schemes,
decorative effects, and appliance ar-
rangements from the several types
of kitchens shown. She gets a last-
ing realization of the time and work
saving features, the modern con-
venience and comfort of electrical
appliances.

A purchase print of the film is
offered at $212. That price includes
black and white photographs from
the movie for publicity and advertis-
ing use, suggested publicity stories,
an instruction sheet, and blueprints
of the major kitchens featured for
distribution to the audience.

Modern Kitchen Bureau offers
inspection prints of the picture for
a charge of $5, which is applied
against cost of the film if purchased.

Further details can be obtained
from Modern Kitchen Bureau, 420
Lexington Ave., New York City.

FIND OUT QUANTITY

Dealers should find out as soon
as possible about how many appli-
ances they can expect from their
manufacturers next year, the speaker
added. “You may not be able to
get exact figures,” he conceded, ‘“‘but
you ought to be able to get a pretty
good idea.”” Then see how this com-
pares with the 1938 or 1939 figure,
he advised.

Although some fundamental changes
must be made in dealers’ thinking,
certain other fundamentals must be
retained, he emphasized.

“Keep up good morale,” he ad-
vised; “keep up _ careful, polite,
competent servicing; don’t get cocky;
and, above all, hold the key men on
your sales staff. See that they make
enough money so that they are not
attracted to other fields. You spent
a lot of money building up your sales
organization; keep it intact.”

Universal To Tie In With
MKB on Promotion

NEW BRITAIN, Conn.—Fall pro-
motion activities on Universal elec-
tric ranges will be closely tied in
with the Modern Kitchen Bureau’s
program, with emphasis on _ the
‘“Multiheat Switch,’ one of the fea-
tures of the 1941 line, according to
William J. Cashman, sales promotion
manager for Landers, Frary & Clark.

Cooperative advertising, window
banners, a special point-of-sale pro-
motional package, and other mate-
rials will mark the company’s fall
drive on both ranges and washers.

Universal range sales, it is re-
ported, are the greatest in the firm’s
history, and the company is making
efforts to speed up deliveries.

Orders For MKB Helps
Set New Record

NEW YORK CITY—A record total
of orders for all promotional aids
offered by Modern Kitchen Bureau in
its fall electric range and water
heater campaigns has been received,

y 4 ASSURE you of the best service on all CHIEFTAIN
refrigeration units and parts Tecumseh Products maintains these
district offices for your convenience.

DISTRICT OFFICES

New York, N. Y.
Suite 772, Gen. Motors

Decatur, Georgia
228 Second Street
Telephone: Atlanta Bldg
Dearborn 5474

Dallas, Texas
3913 Rawlins Street
Telephone: 5-1155

St. Louis, Mo.

$93-595 Arcade Bldg.

Telephone: Republic
2747

Telephone:

Room

Bivd.

Canadian Office
1127-31 Dundas Street
London Ontario

TECUMSEH PRODUCTS CO.

1775 Broadway
Circle 6-2934

Chicago, Illinois

1
565 W. Washington
Telephone: State 3124

EXPORT OFFICES

reports H. L. Martin, manager.
Most popular item in the range
program is a flasher window display
in three colors, built around the
theme of the Bureau’s national ad-
vertising, “The Switch Is ON—
Cooking’s Going Electric!” <A large
electric range switch and heating
unit flash on and off, to illustrate the

message. Photographs from _ the
national advertising are used in the
display.

In the electric water heater cam-
| paign, a new radio program recording
| of 16 one-minute transcriptions fea-
_ turing Donald Duck and a topflight
| announcer, has proved to be an out-
| standing success, Mr. Martin says.

Adds Service Department

DECATUR, Ill.—General Appliance
| Co., 850 E. Wood St., has opened a
| completely equipped service depart-
ment, specializing in refrigeration
| and air conditioning units, both com-
| mercial and _ household.

and mutters

OCTOBER 15, 1941

Specialty Selling in the ‘Emergency’

‘Ham-and-Eggs’ Salesmanship
Hits the Jackpot Today

By William Rados, Sales Promotion Manager, Refrigeration Division,
The Crosley Corp.

“They’re not hitting the jack pot
often enough.”

These words, by a_ well-known
chain store operator, sum up his
views on refrigerator selling condi-
tions today. As he said, “Our floor
is getting worn out from shoppers.
However, this situation goes to the
salesmen’s heads. They confuse
leads with orders. Walks-ins with
deliveries. Lookers with buyers.
And as a result they’re losing busi-
ness because they’re not selling hard
enough.”

Looking around the stores today
we see that this fact is not fully
appreciated. In fact, you can
quickly group all salesmen and
dealers into one of three groups.

1. THE DOOR MAN. The ‘Door
Man” is good at opening doors. Then
he stands back, announces the price
something about it
being a “real value.” If the pros-
pect asks any questions he may
answer them, but if she says nothing,
he stands there silently as a polite
door man should. Unfortunately with
this type of selling, the front door
closes too often on a lady who
would have bought if some one had
done a little more intelligent job of
selling her.

2. “PHIL” THE PHILOLOGIST.
The Philologist is a word expert.
Salesman ‘Phil’ is a Philologer be-
cause he speaks many words, but the
prospect doesn’t understand what he’s
talking about. He tells her “this
model has a Storabin,” but he doesn’t
tell her whether it is for brushes and
dust pans, the children’s toys, or
empty ink bottles. He casually
mentions such mysteries as ‘“bond-
erize, cellutize, anodize, hermetically

sealed, heat exchanger, Scotch Yoke
and reciprocating-type compressor.”
Heaven help her when he gets to the
Moist-Kold models, for that’s where
he really goes technical.

“Phil” gets a certain amount of
business because he impresses people
with his detailed knowledge of the
refrigerator, even when they don’t
understand it. But “Phil” falls down
because he fails to tie up product
with benefits to Mrs. User.

3. THE COUNTERMAN. The
counterman takes your order fo,
ham and suggests eggs. You order
coffee and he immediately tries to
sell you doughnuts as well. To him,
coffee and doughnuts “go together.”
And ham and eggs “go together.”
He can’t think of one without think.
ing of the other. Likewise the retail
salesman who’s a leader can’t men-
tion a feature without mentioning
the benefit to the prospect.

Meet “the counterman” on any
showroom floor and he’ll tell you,
“The Storabin will save you many
steps because you keep foods that
require no refrigeration here, which
now you keep in the back hall or on
the cellar stairs.”

That’s the kind of selling that sells
the model carrying longer dollar
mark-ups.

Ham-and-Eggs salesmanship will
explain substitutes, larger down pay-
ments, and fewer months. Every
time you say anything to a prospect,
follow the Counterman’s example—
explain the benefit the customer gets
out of it.

For that’s the kind of selling that
will really hit the jack pot in today’s
market.

Vitamin Booklet Offered By Institute

WASHINGTON, D. C.—‘Vitamins
that Count,” a 20-page booklet on
selecting menus that assure an ade-
quate supply of vitamins and min-
erals, is now being distributed by the
Electric Institute of Washington.

Strong initial response to offers of
the booklet over the air, in news-
paper advertising, and_ especially
through direct-mail moved over 1,700
copies, reports J. S. Bartlett, man-
aging director of the institute.

The two-color’ well _ illustrated
booklet draws heavily on material
published by the Bureau of Home
Economics of the U. S. Department
of Agriculture and other authoritive
sources. It describes the essential
functions which vitamins and min-
erals perform and why they are
important.

A list of “Do’s and Don’ts’”’ to pre-
serve these food qualities from the
three thieves—air, water, and heat—
is given, supported by quotations
from government publications.

Designed to help sell electric cook-
ing, the booklet points out that
ordinary cooking methods recom-
mended for electric ranges are pre-
cisely those suggested for saving
vitamins and minerals. In giving

H *
| m ll
*
— is

Denver, Colorado
1526 Ivy Street
Telephone:
Emerson 2734
Los Angeles, California
143 S. Alexandria
Street
Telephone: Federal 0946
Indianapolis, Indiana
1527 Madison Avenue

h : Li acti
Telephone: Lincoln 8983 resisting rubber compounds.

Detroit. Michigan

1202 Palms Building
Telephone: Cadillac

TECUMSEH
MICHIGAN

“Eng

EVERYTHING INR
FOR THE REFRIGERATOR

@ Miller offers the service engineer an authentic line of
replacement parts that duplicate the original point for
point in both design and quality. Each item is an exact
duplicate of that supplied the refrigerator manufacturer,
made from the same dies, of the same age and grease-

And because Miller is the No. 1 supplier of rubber parts
to the refrigeration industry, it can provide replacements
that enable you to service 80% of all boxes in use today.
All items are stocked for immediate delivery. For com-
plete information, see your local Miller jobber or write—

MILLER RUBBER COMPANY, INC., AKRON, OHIO

Ra cee

data on heat necessary for proper
cooking, electric range designations
are used.

Four pages are devoted to a chart
rating foods for content of vitamins
A, B, C, and D, and calcium, iron,
and phosphorus. A fifth page gives
instructions in the use of this chart
in meal planning.

Another four page section describes
cooking methods recommended for
various types of vegetables, meats,
poultry, fish, and seafood.

A bibliography of reference mate-
rial used in preparing the booklet is
published on the back cover.

Breaking down the initial response
to the booklet into the medium of
advertising used, Mr. Bartlett found
that 3,000 letters from the Electric
Institute’s home economics depart-
ment to those who attended the
Institute’s women’s club luncheon
demonstrations brought 768 calls for
the booklet.

A publicity notice inserted in one
of the local dailies brought 322 re-
quests. Response from offers over
the air on three “women’s hour
programs broadcast over local sta-
tions netted 285 calls.

Enclosures in power company serv-
ice bills procured 157 requests.

newspaper advertising and through
Pepco home service department.
Dealers’ salesmen distributed ®
booklets to those who replied
mailings made to approximately 500
participants in two cooking schools.

——

Refrigeration" U bes

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AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

Employes of Newark Distributor Take ‘Emergency’ Open House Litle, Chief Engineer
A wick Off For Their Annual Outing

=
Lined up at the

Fred Goldberg, general

manager of

edge of the swimming pool at the summer home of

Apollo Distributing Co., are

employes and officials of the firm.

*s *

NEWARK, N. J.—Members of the
sales, order, advertising, credit, and
pookkeeping departments of Apollo
Distributing Co. here held _ their
annual outing recently at the summer
home of Fred Goldberg, Apollo gen-
eral manager, in Nanuet, N. Y.

The day’s activities, which centered
around the swimming pool, included
a men’s bathing beauty contest, won
py Joseph Hecht, sales representa-
tive; contests for the worst dive and

worst exhibition of under-water
swimming; badminton, table tennis,
paseball, etc.

A dance for the guests was held
in the evening.

Official hostesses were Mrs. David
Slobodien, wife of Apollo company’s
president, and Mrs. Fred Goldberg.

Apollo executives and representa-
tives attending the outing included
§. J. Gutman, former sales promotion
manager; Harry Epstein, general
service manager; Bernard Walsh,
sales-order department; and Leonard
Jacobs, Joseph Hecht, Walter Grew,
Jack Edelson, David S. Cooper,
Harold Bergman, and Edward
Adams, wholesale sales representa-
tive, in addition to Mr. Slobodien and
Mr. Goldberg.

|, Gannon Named Buyer
for Kansas City Store

KANSAS CITY, Mo.—Jack Gan-
non, former Kansas City sales man-
ager for Frigidaire’s western Mis-
souri division, has been named
major appliance buyer for Jones
Store here.

Mr. Gannon, who will take over
the management of one of the
largest appliance departments in the
middle west, has been a salesman,
sales manager, promotion manager,
and a department store buyer before.

Mr. Gannon replaces Harry Ben-
ton, who has taken a similar depart-
ment store buyership with a Seattle,
Wash. firm.

The Jones Store is said to be one
of the pioneers in department store
handling of trade-in refrigerators,
how having a department with more
than 50 models on display on the
second-floor appliance level.

Michael Named President
Of John Gerber Co.

MEMPHIS, Tenn. — To succeed
George Lawo, who died recently,

R. Michael has been named
President and general merchandise
manager of John Gerber Co. here.
fore his promotion, Mr. Michael
headed the major appliance and
electrical departments.

Pipken To Head Appliances
For Davis Furniture

CHEYENNE, Wyo.—Paul Pipkin

mai been appointed manager of the
Jor appliance department of Davis

_e Co. here. Mr. Pipkin for
dope _ was a salesman in the
ment, which has now been ex-

panded to include a full line of home
*quipment.

Wilson Joins Sales Force
OF Welcome Service

who ORD, N. C.—A. B. Wilson,
tne the past few years has been

cted with Reynolds Electric
Weleo 4s joined the sales force of
me Service Station here.

45 Attend Outing of
New England Jobbers

FENWICK, Conn. Forty-five
representatives of jobbers and manu-
facturers attended the two-day fourth
annual outing of the New England
Refrigeration Supply Jobbers Asso-
ciation held at Riversea Inn here
recently.

Sports provided the chief enter-
tainment, with Cecil Boling of New
York City, winning the golf kickers’
handicap, Charles Grofe of Spoehrer-
Lange, New York City, taking low
gross, and Art Wasserman of
Marsden & Wasserman, Hartford,
Conn., winning low net. The tennis
tournament was won by Mr. Gilder-
sleeve of Minneapolis-Honeywell in
New York.

Earle Maddison of Rhode Island
Engineering & Supply Co. was
“tops” with the “galloping dominoes,”
winding up with a profit of $414,000
in stage money.

The outing will be repeated next
year at the same place, according to
Joe Simons of Marsden & Wasser-
man, member of the planning com-
mittee.

Woman Sells 250 Units
Since February

SYRACUSE, N. Y.—Outstanding
sales achievement by a woman in
the appliance field is claimed for
Miss Elsie Petrie of Dey Brothers &
Co., Frigidaire dealer, by Eddie Als-
berg, manager of the store. Since
last February, Miss Petrie’s refrig-
erator sales have totaled more than
250 units.

Miss Petrie had never sold any
major appliance before starting with
Dey Brothers last February, Mr.
Alsberg asserts, and during her first
two months of work the streets were
filled with ice and snow.
this starting handicap, however, she
had sold and delivered her 200th
refrigerator by the end of June, and
has sold more than 50 additional
units since then.

Citation of Miss Petrie’s record,
Mr. Alsberg said, was inspired by a
recent report that a San Antonio,
Tex., saleslady, Mrs. A. Sarvis, had
sold nearly 650 Frigidaires during
her five years with Joske Brothers
department store.

Smith Appliance Co.
Opens New Outlet

KANSAS CITY, Mo.—Smith Ap-
pliance Co. has opened a new dealer-
ship to handle Hotpoint refrigerators,
and a complete line of ranges, wash-
ing machines, and other small ap-
pliances. The new store is located
at 5306 Independence Ave. near the
southern residential suburbs. For
the past 10 years, C. B. Smith has
operated a store at 4740 Prospect
Ave.

Melvin Named Office Head
For Cecil Boling Co.

NEW YORK CITY—William 5S.
Melvin, formerly assistant manager
of the New York factory of Peerless
of America, has been named head of
the office and engineering for Cecil
Boling Co. here.

The company is manufacturers’
representative for Bush Mfg. Co.,

Dole Refrigerating Co., and Rich-
mond Engineering Co.
SC a... Sa oe =”

Despite |

Held By Distributor

KANSAS CITY, Mo.—To educate
its dealers as to just what to expect
under the present topsy-turvy condi-
tions in the manufacturing field,
Jenkins Music Co., Gibson refrigera-
tor distributor here, recently called
an “open house’ meeting at its
Walnut St. store.

Dealers were shown complete lines
of all appliances in stock. Figures
gave them an idea of how many
replacements could be expected and
why certain lines will go down.

Refrigerators, ranges, washing
machines, radios, ironers, etc. were
covered at the meeting, at which

Kenneth Gillespie,
ager, presided.

By maintaining large stocks in its
branch houses in St. Louis, Wichita,
Amarillo, and Oklahoma City, Jenkins
Music Co. has succeeded in filling all
orders to date, although equipment
has had to be shifted from one part
of the territory to another.

New Store Is Opened In
Mobile By Sokol’s

MOBILE, Ala.—Sokol’s has opened
what it calls ‘“Alabama’s biggest
furniture department store” here,
carrying a complete line of electrical
appliances, including Philco refrig-
erators and radios and Apex washing
machines.

Headquarters of the concern are in
Birmingham, with stores also in
Tuscaloosa and Sylacauga.

appliance man-

For Bendix, Dies

THOMAS J. LITLE, JR.

* * &

SOUTH BEND, Ind.—Thomas J.
Litle, Jr., director of engineering for
Bendix Home Appliances, Inc., died
here Oct. 6 of a heart ailment.

For many years associated with
the automotive industry, Mr. Litle
came to Bendix nearly a year ago
from Easy Washing Machine Co.,
where he was chief engineering
executive for four years. At one
time he was chief engineer for
Copeland Refrigeration Co. of Detroit.

Mr. Litle had been director of re-
search for Cadillac, chief engineer
for Lincoln, and chief engineer for the
Marmon company, and was credited
with 360 automotive and refrigeration
inventions.

Granary Proves a Good
Appliance Salesroom

ABERDEEN, Ida. — Rough-hewn
facilities have failed to detract
from the selling accomplishinents of
Frigidaire dealer P. F. Funk and
his son, Roland.

Operators of a grain business in
the little town of Aberdeen (popula-
tion 1,016), they found the business
hardly enough to occupy their time,
and last year took on the Frigidaire
dealership as a sideline. Sales dur-
ing 1940 were 14 refrigerators and
seven ranges.

In the first six months of this
year, sales totaled 26 refrigerators
and 13 ranges, bringing the appli-
ance operation well beyond the
“sideline” stage.

Their granary “doubles” as head-
quarters for both grain business and
appliances.

Wayne Spinks Appointed
Nashville Distributor

MEMPHIS, Tenn.— The Wayne
Spinks Co., Inc., mid-south distribu-
tor for Ironrite ironers and Bendix
Home Laundries, has been appointed
distributor in the Nashville, Tenn.
trading area, which includes middle
Tennessee, a portion of eastern
Tennessee, and a part of south cen-
tral Kentucky.

“Roxy” Gwynn has been placed in
charge of the new Nashville office,
while H. L. Todd of Memphis has
been given charge of dealer service
for both the Nashville and Memphis
Offices.

4>
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Leoni 7 ee S|

rome Oo Substiture

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AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

All Refrigeration Units and Some Parts Taxable, Lawyer Tells Rema

Tax Rules and Regulations Outlined

Procedure To Avoid “Pyramiding’ Is Explained

(Continued from Page 1, Column 4)
mercial types of refrigerators, includ-
ing such articles as ice cream cabi-
nets, food and beverage display cases,
water coolers, milk cooler cabinets,
and similar articles.

“In addition, there are brought
within the scope of the tax com-
ponents of refrigerating apparatus
such as compressors, condensers,
evaporators, expansion units, absorb-
ers, and controls. However, the tax
with respect to such components is
not limited to components for the
household, commercial, and industrial
type of refrigerator units referred to
above.

“ ‘Refrigerating components’ will
be subject to tax regardless of their
intended use. For example, com-
ponents for refrigerator ships and
refrigerator cars, and for the refrig-
erating plants of breweries and cold
storage warehouses will be subject
to the tax.

“ ‘Section 546 also imposes a tax
at the rate of 10% on the sale by
the manufacturer of self-contained
air conditioning units and certain
principal components of such arti-
cles.’

“The following observations will
provide the answers to some of the
questions that will immediately pre-
sent themselves:

“1.. In general, all types of me-
chanical refrigerating devices are
now included, whether intended for
domestic or for commercial use. Ice
boxes are still exempted.

“2. The following, and only the
following, component parts of refrig-
erators are made taxable when sold
separately: Compressors, condensers,
evaporators, expansion units, absorb-
ers, and controls. It is clear from
the language of the statute (and
checking with the experts of the
Bureau of Internal Revenue has con-
firmed) that only the component
parts specifically enumerated in the
statute are subject to tax.

“Other parts for. refrigerating
units, or materials, or parts for the
components separately enumerated,
are not subject to tax. Thus, electric
motors, coils, valves, glass trays, and
the like, are not subjected to tax
when sold separately.

“On the other hand, all parts and
accessories are taxable when sold in
connection with a completed refrig-
eration unit, or a completed com-
ponent part which is itself subject to
tax. This was done also under the
earlier law.

“3. As to the components sepa-
rately enumerated in the statute,
they are subject to tax regardless of
whether they are to be used in con-
nection with refrigerators which are
themselves taxable under subsection
(a). In other words, as pointed out
in the committee report from which
I have quoted, compressors, condens-
ers, controls, and the like, which are
to be used in the manufacture of
refrigerator ships or refrigerator
railroad cars are _ taxable, even
though the vessels and the cars
themselves are not subject to the tax.

“A different principle is applied in
the case of air conditioners. Of the
component parts of _ self-contained
air conditioning units which are
taxed, such as blowers, heating coils,
cooling coils, filters, humidifiers, and
controls, the tax is made applicable
only to such of those articles as are
manufactured for use in or as part
of the self-contained air conditioning
units, which are themselves subject
to tax.

“4. The 1932 act taxing domestic
refrigerators and component parts
provided for a tax on ‘cabinets.’ The
word cabinets is excluded from the
list of components of refrigerators
in the new law. On checking with
respect to this, however, with the
Bureau of Internal Revenue, I find
that the bureau considers that the
word ‘refrigerators’ in the new law
includes cabinets. It can be safely
assumed, therefore, that cabinets will

Probable Interpretations of New Excise

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continue to be taxed.

“5. With respect to other com-
ponents enumerated in the 1932 act,
identically the same component parts
are included in the present statute,
and ‘evaporators’ are added.

MISCELLANEOUS PROVISIONS

“Attention should be called to two
further provisions of the law which
apply generally to the excise taxes
that are levied.

“1. Leases: The lease of an article,
including any renewal or extension
of a lease by a manufacturer, pro-
ducer, or importer is considered a

taxable sale.

“2. Existing Contracts: In the case
of a contract made before Oct. 1
calling for delivery after that date,
where the contract does not permit
the manufacturer to add to the sell-
ing price the amount of the tax or
the amount of the increase in tax,
then so much of the tax as can not
by the terms of the contract be
added to the price is imposed upon
the vendee. The vendee, however, is
required to pay the amount of the
tax to the vendor, who is to include
it in his return. The vendor is re-
quired to report the fact to the
collector if the vendee refuses to pay
the tax.

NO DANGER OF PYRAMIDING

“In the 1932 act the paragraph
dealing with refrigerators had a pro-
vision exempting from taxation sales
of refrigerator components to manu-
facturers. This provision is not re-
peated in the new act, but from
careful study of the law as amended,
the special exemption provisions
applying to refrigerators would seem
to be unnecessary to avoid pyramid-
ing.

“This is due to the fact that the
old law contained certain general
exemption provisions which are con-
tinued in effect in the new act. I
have taken the precaution of con-
firming this with the experts at the
Bureau of Internal Revenue. I have
also confirmed that the same methods
of claiming exemption from tax will
apply in the future as have applied
previously under the 1932 act.

“For those who are not familiar
with the procedure that has applied
in the past, it is briefly as follows:

HOW TO OBTAIN EXEMPTION IN
ORDER TO AVOID PYRAMIDING

“Roughly speaking, the law pro-
vides that under regulations pre-
scribed by the commission, no tax
shall be payable with respect to any
article sold (1) to another manufac-
turer, or (2) to a jobber or dealer
for resale to another manufacturer.
The second manufacturer becomes
liable to pay the tax.

“Under the regulations promul-
gated by the Commissioner of Internal
Revenue which have heretofore been
in effect and will undoubtedly be
continued, in order to obtain the
exemption provided by law it is
necessary for the manufacturer and
the purchaser to register with the
Collector of Internal Revenue in their
respective districts and to obtain
registration numbers.

“In order to establish his right to
exemption with respect to an article
sold to another manufacturer, the
first manufacturer must obtain from

his vendee prior to or at the time of
sale, a certificate showing that the
vendee is a manufacturer of taxable
articles and that the article pur-
chased is to be used by him as mate-
rial in the manufacture of another
taxable article.

“The form of the exemption certifi-
cate is contained in the regulations
(see Regulations 46, p. 13). It is
not necessary to furnish a separate
exemption certificate with each order;
a certificate covering all shipments
in the course of a month is accepta-
ble.

“Jobbers or dealers who _ resell
parts to manufacturers are also en-
titled to register. In such case the
manufacturer who sells to the jobber
or dealer must obtain from the jobber
or dealer prior to or at the time of
sale, a certificate showing that the
dealer is engaged in the business of
selling direct to manufacturers of
taxable articles, and that the article
is to be resold by him only for use
by his vendee as material in the
manufacture of a taxable article.

“In this situation the first manu-
facturer must also obtain from the
dealer proof that the article has in
fact been resold by the dealer to
another manufacturer. This proof
may consist of a certificate obtained
by the dealer from his vendee, or a
sworn statement by the dealer that
he has obtained such a certificate
from his vendee.

“Where the original manufacturer
obtains a certificate from the dealer
showing that the dealer intends to
resell to a manufacturer, this sus-
pends liability for the tax for a
period of two months from the date
when title passes or the date of
shipment, whichever is earlier. If
within two months the manufacturer
has not received proof that the
dealer has in fact resold to a manu-
facturer, then the original manufac-
turer becomes liable for the tax, but
may claim a credit or refund later,
when the evidence as to resale by
the jobber or dealer to a manufac-
turer becomes available.

“The exemption applies only where
there is not more than one interven-
ing sale between the manufacturer
of the article and the manufacturer
purchasing it for further manufac-
ture. The form of exemption certifi-
cate to be used in this situation is
set forth in the regulations (Regula-
tions 46, p. 15).

“There is a further provision that
where articles are sold for use as
material in the manufacture or pro-
duction of a taxable article, or for
resale for such use, the invoices
issued covering the sale of the arti-
cles must indicate whether they are

sold tax-paid or tax-free under
exemption certificates.
“The regulations provide _ that

where a manufacturer or vendee
makes a sale under an exemption
certificate he must use reasonable
diligence to satisfy himself that the
use of the certificate is warranted
by the law and regulations. If the
original vendor has knowledge at the
time of his sale that the article sold
by him is not intended for use or
resale by his vendee, as specified in
the exemption certificate, the original
vendor is liable for the tax even
though he receives his exemption
certificate. In addition, he may be
liable to fraud penalties.

de>

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OTHER TYPES OF EXEMPTEp
TRANSACTIONS

“In addition to sales to other
manufacturers, there are severgj
other types of sales on which no tax
is required to be paid. I shalj not
discuss these in detail, but will
merely list a few of them. Generally
speaking, they include sales to states
or political subdivisions and to the
United States, including the District
of Columbia, sales for export, ship-
ments to possessions of the United
States, sales for use by steamships
engaged in foreign trade and, to a
limited extent, in inter-coastaj trade
and sales for use by commercia] air.
craft engaged in foreign commerce

“In each case the regulations make
provision for the type of certificate
of proof necessary to be obtaineg
from the vendee in order to establish
the exemption.

CREDITS AND REFUNDS

“The regulations further provide
for the machinery to be employed jn
obtaining refunds or credits where
taxes have been paid and where
credit or refund is sought in the
following circumstances:

“1. Where a manufacturer or pro-
ducer of component parts pays a tax
and discovers later that his vendee
has likewise paid a tax.

“2. Where the price was readjusted
subsequent to sale and payment of
tax.

“3. Where there is an overpayment
due to error of bookkeeping or mis-
calculation.

“4. In case of sale of a taxable
article by a manufacturer to a dealer
who resells to a _ governmental
agency or to a vessel in the exempt
class, and the like.

OTHER PERTINENT RULES AND
REGULATIONS

“In addition to the regulations
governing exemptions and credits and
refunds, a number of other regula-
tions are of importance. As I have
already indicated, the best available
information is that any new regula-
tions that may be issued will not
differ materially from those already
in effect with respect to the earlier
excise tax laws. In fact, the plan
at present seems to be to continue the
old regulations in effect, and to
amend them only to the extent nec-
essary to make them conform to the
expanded scope of the new taxes.

“Those who have had experience
with the old regulations will un-
doubtedly continue to operate in the
future as they have in the past,
except possibly that they may have
more taxable items in their list of
manufactured products. As to those
who will be subject to the excise for
the first time, some understanding of
the general rules and regulations may
prove helpful.

“The regulations apply not merely
to the tax on refrigerators, but to
the excise taxes generally. The more
important ones may be summarized
as follows:

“1. The tax applies to the article
‘packed in condition ready for ship-
ment.’ The tax is based on the sales
price of the complete assembly, I
cluding all components and all parts
and accessories. The tax also 4p
plies to any charges made for
coverings or containers and any
charges made for packing. The tax
does not apply, however, to any
charges made for transportation oF
delivery, or for insurance, installa-
tion, and the like. If any charge *
made for containers under an 4
rangement whereby the containers

(Concluded on Page 15, Column 1)
— ——

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Genera! Offices Waterbury;

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AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

—

Rema Members Discuss Interpretations
Of New Excise Tax on Refrigeration

(concluded from Page 14, Column 5)
y be returned for refund, tax must
pe paid subject to later credit or
und when the container is returned
and the customer is given the proper

credit.
‘SCRAP FIRMS’ SUBJECT

“9, A person who produces refrig-
eration equipment from scrap or
ysed materials is a manufacturer
subject to the act, if he fabricates, or
assembles or combines, to produce
the taxable article.

«3 Jf ‘A’ manufactures all of the
essential parts and supplies them to
for ‘B’ to assemble, ‘A’ is the
manufacturer. Thus, if ‘A’ manu-
factures all of the parts and sells
them in knock-down condition to
‘B’ who assembles them, ‘A’ would
be the manufacturer. On the other
hand, if ‘B’ purchases the several
component parts and materials from
a variety of suppliers and assembles
them into the finished product, he
would be the manufacturer and would
be required to pay the tax.

“5, The tax becomes payable at
the time title passes. Thus, if a sale
js made on credit, the tax becomes
payable upon delivery to the cus-
tomer, even though the manufacturer
may not receive payment for some
indefinite period of time. On the
other hand, in the case of goods
turned over to a customer on con-
signment where title doesn’t pass
until the goods are sold by the cus-
tomer, the tax does not become pay-
able until such time as the goods are
sold by the customer, that being the
instant when title passes to the cus-
tomer.

INSTALMENT SALES

“Special provision is made in the
case of instalment sales or condi-
tional sales. In such case it is pro-
vided that the tax shall become due
and payable as to each instalment
payment as each payment is made
by the customer, and in proportion
to the amount of the instalment pay-
ment.

“6. The regulations also provide
for the situation where the manufac-
turer produces the taxable article for
his own use. The article is taxable,
effective on the date on which use
begins. The basis for the tax is the
price at which the same or similar
articles are sold in the ordinary
course of trade by that manufacturer
or by other manufacturers. Excep-
tion is provided in the case where a
manufacturer produces an_ article
incidentally for his own personal use.

“7. Whether the tax should be in-
cluded in the sales price or should
be added to the manufacturer’s list
price is left to the option of the
manufacturer. If a manufacturer
merely adds the tax to his selling
Price, he will simply compute the
tax on the basis of the selling price.

“Where his policy is to include the
tax in the selling price it will be
necessary for him to compute the
amount of the tax by regarding the
selling price as equal to 110% of the
Price on which the tax is based.

“In other words, if the article is
sold for $100, including tax, $100
Would equal 110% of the basis price,
and the actual selling price less the
tax would equal, roughly, $90.90.

“8. Of course, discounts are de-
ducted from the selling price before
the tax is applied. In the case of
adjustments or rebates made subse-

on the original selling price, but
credit or refund may be claimed sub-

YL CHLORID)

meer Dioxiog.
NIA, and BRINE

RECOLO HUMID AIR

Uetvaees LOW TEMPERATURE

Sr EVAPORATURS

Kramer.

Trenton Co U.S.A. i

ih CANADA Me, maaan

REFR OTHERS PENDING

a Anion ENGINEERING, INC.

Cabfernie, U.S.A.

ae, . = oe eo ita anit

Chaffetz, but care must be taken so
that both parties do not pay the tax.
The invoice must show that the tax
is paid.

manufacturer’s price?
chance of it being collected on the
price set by a jobber who sells to a
dealer, for example?” was the ques-
tion asked by R. H. Luscombe of
Penn Electric

the manufacturer’s price.”

asked:

quent to a sale, the tax must be paid _, under the category of sales to public

adjustment or rebate is allowed.
Similarly, where a quantity discount
is allowed on the basis of volume of
purchases over a period of time, a
credit for any excess taxes paid may
be claimed in the month in which the
final adjustment is made.

“9. Commissions to agents and
allowances or payments to others
than the customer are not deduct-
able.

“10. In the case of sales made at
retail by a manufacturer, or sales
made to affiliated companies in other
than arms-length transactions, the
tax is based not on the price actually
charged, but the price at which the
same or similar articles are gen-
erally sold by manufacturers in the
ordinary course of trade.

“The determination of what this
price is is left to the Commissioner
of Internal Revenue. Where a
wholesaler or manufacturer makes
a retail sale, his prevailing wholesale
price, if he has one, will be accepted.

“11. Unlike income taxes, excise
taxes are payable monthly. Each
manufacturer is required to file a
monthly return with the Collector of
Internal Revenue for his district.
Forms are obtainable from _ the
Collector’s office and a return must
be filed every month whether or not
any tax liability has been incurred for
that month.

“In other respects the provisions
with respect to interest, penalties, the
keeping of records, examination of
books and records by revenue agents,
the making of closing agreements,
and the like, are the same as those
applicable to income taxes.”

* *

Discussion Brings Out
Additional Points

Many other points of importance
about the tax were brought out in
discussions following Mr. Chaffetz
talk. The speaker said that it was
important to consider that the new
law is only an amendment to the
1932 law, so that in all probability
the regulations established for the
1932 law would be applied.

Also, in order to use the exemption
certificates, only one intervening sale
is termed allowable—that is, it must
be manufacturer — manufacturer —
manufacturer or manufacturer—
(dealer, agent, or jobber)—-manufac-
turer.

“Assume that there is an exemp-
tion certificate possible,” asked M.
R. Oberholzer of Gilmer Products,
“can the original manufacturer ab-
sorb the tax if he so desires?”

The answer is “yes,”

said Mr. ©

bodies or divisions of the government
and thus exempt?

“2). Are unit ventilators taxable?”

Mr. Chaffetz ventured the opinion
that sales to public schools are
exempt, but to parochial schools,
probably not.

Unit ventilators are possibly ex-
empt because they are not a com-
plete self-contained air conditioning
unit within the generally accepted
meaning of the word.

L. A. Dumore of Dole Refrigerat-
ing Co. inquired as to the taxability
of cold plates sold for use in a new
refrigerated truck, which in itself is
subject to a tax of 5% under the
motor vehicle section of the tax law.
Mr. Chaffetz felt that this was a
question open for interpretation, with
a good chance that the expansion
unit under these conditions might be
exempt.

Another point raised by Mr. Du-
more was whether or not bare pipe
coils sold merely as pipe coils and
then fashioned into an evaporator
would be taxable.

WHAT ABOUT PIPE COILS?

“In this case the question is
whether or not pipe coils as such
can be considered a complete evapo-
rator or expansion unit,” ventured
Mr. Chaffetz. “I think that there is
a good chance that they would not
be taxable for the reason that the
item is hardly capable of being
termed a ‘complete component’ as it
stands.”

“What about manufacturers who
have f.o.b. points away from the
place of manufacture,” inquired A.
B. Newton of Minneapolis-Honeywell
Regulator Co. “Would you deduct
transportation charges to such points
before applying the tax?”

“From what we understand,”
spoke up W. D. Keefe, Fedders Mfg.
Co., “anything that is not interpreted
as a complete unit OR a complete
component is not taxable.”

However, Frank Smith of Tecum-
seh Products Co. declared that in
interpretations of the household re-
frigerator tax prior to the passage
of the present law, the revenue de-
partment had not adhered to this
thinking.

“The tax as written specified ‘com-
plete units’ or ‘complete assembly,’ ”’
said Mr. Smith, “including compres-
sor, condenser, motor, and controls,
but in application the government
has taxed any part of these when
sold separately—-compressor, motor,
or control.”

Mr. Chaffetz and many of the
members felt, however, that this
would be an incorrect interpretation
under the new law.

“Two rulings under the old tax
law, one as late as 1939, made it
definite that expansion valves are
not taxable,’ declared John Baillee,
Detroit Lubricator Co.

“By ‘controls’ under that term in
the section on components don’t they
mean the controlling of temperature

only?” asked E. A. Vallee, Auto-
matic Products Co. If this were so,
only pressure and temperature actu-
ated temperature control devices
would be subject to the tax, and
many other types of controls not
pertinent to this function would thus
not be taxable.

TAX ON CONTROLS

“IT believe that only a complete
control system is taxable,’ ventured
K. M. Newcum, Superior Valve &
Fittings Co.

Others opined that the word ‘con-
trols’ would need much interpretation
by revenue department officials.

“What about differentiations in
wholesale price by sections of the
country?” asked Mr. Newcum.

There will be no differentiation on
this score, because there can be no
tax on transportation, said Mr.
Chaffetz.

Mr. Newcum ventured the opinion
that the word “filters” in the law
applied to air filters only, and not
to refrigerant filters, and that “ab-
sorbers” in no way refers to a
refrigerant dehydrator.

OPM Okehs Reproduction
Of Application Form

WASHINGTON, D. C.—Donald M.
Nelson, director of priorities, has
announced that, in order to simplify
the filing of applications for prefer-
ence ratings, form PD-1—the stand-
ard form of application for ratings—
may be reproduced by those who
wish to use it.

Anyone who reproduces form PD-1
must, however, follow exactly the
phraseology, the size, the format,
and the color of the official blanks
furnished by the Division of Priori-
ties.

In general, Priorities Division
forms and orders may not be repro-
duced by persons using them except
when reproduction is_ specifically
authorized on the form or order.

New York State RSES
To Meet Oct. 23-24

BUFFALO-— The second annual
convention of the New York State
Association of Refrigeration Service
Engineers Society will be held in
Hotel Astor, New York City, Oct.
23-24, it was announced here by John
K. Bush, association president.

Mr. Bush said association leaders
debated the question of having a
convention this year, but finally came
to the agreement that now, more
than ever before, it was important
to keep the association movement
alive. An attractive program, cover-
ing both technical and non-technical
subjects, is being arranged.

More Firms Obtain

- Defense Contracts

WASHINGTON, D. C.—National
defense and other federal agency
contracts awarded recently include
the following firms in the refrigera-
tion and appliance fields:

York Ice Machinery Corp., refrig-
eration units, $47,973.

Outboard, Marine & Mfg. Co.,
Johnson Motors division, outboard
motors, $6,079.

American Brass Co., hard seamless
bands, $53,621.

Barber-Colman Co., cutters, $1,706.

Bridgeport Brass Co., brass discs,

$2,100.

Dura Metal Products Co., wrenches,
$1,200.

General Electric Supply Corp.,

Springfield, Mass., electrical + equip-
ment, $1,118.

Lewis-Shepard Sales Corp., Water-
town, Mass., lift trucks, $1,230.

B. F. Sturtevant Co., Boston,
ventilating pressure fans, $2,002.

American Brass Co., manganese
bronze, $4,603.

Barber-Colman Co., reamers, $27,-
900; milling cutters, $2,476.

Emerson Electric Mfg. Co., St.
Louis, turret assemblies, $8,025,000.

Graybar Electric Co., Inc., Bir-
mingham, Ala., electric cable, $9,273.

Link-Belt Co., Indianapolis, iron
castings, $2,998.

Philco Gets Second Order
For Artillery Fuses

PHILADELPHIA—A second order
totaling $1,570,000 for the manufac-
ture of artillery fuses has been
awarded to Philco Corp., supplement-
ing a previous order amounting to
$2,060,525 which the company expects
to complete ahead of schedule.

Thirty separate parts, in addition
to detonator assemblies inserted at
a government arsenal, go into each
of the _ fuses. Philco is sub-
contracting with smaller manufac-
turers for individual fuse parts.

>
ale

Valves and Fittings

The Standard of the

Kerotest Manufacturing Co.
Pittsburgh, Pa. c

MANUFACTURER’S PRICE

“Is the tax always collected on the
Is there any

Switch Co.
Answer is “the tax is always on

A. D. Rose of Jas. P. Marsh Corp.

“1). Are sales to public schools

kkk kkkkkk

wnently in the month in which the
FREEZING
WHILE
DEFAOSTING

Mills Condensing Units

By Mills Novelty Company
4100 Fullerton Ave., Chicago, Ill.

ye a a a a a 2 a

Tet~, arene he 2 he 4 oe a

ly on the motor shaft.

Send for Bulletins
MU-177 & MU-182.

MOTORS

41-21

Our Country has sounded the call for equipment
and machinery for national defense. Equipment
manufacturers everywhere are answering that call
—and refrigerating equipment manufacturers are
no exception. Already thousands of refrigerating
units are doing their part in the defense program
—a large percentage of these units are powered
by Wagner motors, and for good reasons, too.
(1) Established reputation for efficiency and de-

Type M, Shaded-Pole Fan Motors

(1/1250 1/30-hp) —ideally suited
¢ fan and blower drives where

the fans or blowers are mount

N TRANSFORMER

Thassands of WAGNER Aotor

ARE NOW GIVING DEPENDABLE SERVICE ON REFRIGERATING
AND AIR CONDITIONING EQUIPMENT IN DEFENSE INDUSTRIES,
ARMY CANTONMENTS, NAVAL STATIONS, ON SHIPS, ETC.

Type RP, Squirrel-Cage (1/6 to
400-hp)—because of simple con-
struction are low-priced, easily in-
stalled, and exceptionally y
and dependable. stokers, etc.

Wagner Electric Corporation

a
bane

Type RA, Repulsion-Start-Induc-
tion (1/8 to 15-hp)—the ideal mo-
tor for heavy duty applications
such as compressors, pumps,

ANS -

pendability, (2) complete line—the right motor
for every type of equipment and all service condi-
tions, (3) quick shipments to handle rush defense
orders, (4) large plant capacity to handle any
order, large or small, (5) 50 years manufacturing
experience, (6) convenient service facilities
through 25 branches... six good reasons why
you should look to Wagner for motors for all
your defense production.

Type RK, Capacitor-Seart Induc-
tion-Run (1/8 to 3/4-bp).

25 SALES AND SERVICE
BRANCHES Conveniently
Located Throughout the Country.
Trained Sales-Engineers are always
ready to assist you in selecting motors
to meet your particular requirements.

BRAKES

z . hie £3 YE eB : Teh, Pat 2 3 =" ay in yj 2 <% ak £ - 4) - fi ee Cape ie i ; £ ee ne ae a ae 30 Fs Rates : - 7 € a Re ta \ oa 9 a ~ : : te : it ‘ ’ he,
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AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

By Arch

Editor’s Note: This is’ the
twentieth and final instalment of
a section on ice cream cabinet
servicing.

Servicing High Side
Float Systems (Cont.)

COMPLAINT No. 9—Liquid line
frosts.

Cause No. 1—Stuck open weighted
valve (liquid temperature valve).

On those installations on which
there is no weighted valve between
the high side float and the evapora-
tor, condensation and frosting may
be expected on the line connecting
the high side float valve and the
evaporator. This is due to the fact
that the high side float is a dividing
line between the high pressure and
low pressure sides of the system.
When no valve is used in this line, it
should be well insulated in order to
eliminate complaints on this point.

However, when a liquid tempera-
ture valve is used, frosting should
not occur for the temperature of the
refrigerant is always maintained at
a temperature above 40°. When
frosting does occur on an installation,
equipped with a liquid temperature
valve, it may be caused by a stuck
open valve.

To remedy tap the valve gently
with a hammer. If this does not
loosen the valve, remove it and
replace with a new one.

- Servicing Ice Cream Cabinets and
Other Low Temperature Equipment

Black and Dean C. Seitz

COMPLAINT No. 10— Electric

light flickers.
Cause No. 1—Low voltage.
Remedy is as previously explained.

COMPLAINT No. 11—Radio_in-
terference.

Cause No. 1—Sparking between the
motor brushes and commutator.

First, polish the commutator and
then clean or renew the motor
brushes if badly worn.

Cause No. 2—Motor not grounded. -

The obvious remedy is to ground
the motor by running a wire from
the frame of the motor to the con-
densing unit base.

COMPLAINT No. 12— Overload
protection blows out continuously.

The causes and remedies of this
trouble are exactly the same as those
described previously for the low side
float valve system.

Cause No. 1—Low oil level in the
compressor.

Cause No. 2—Tight compressor.

Cause No. 3—Leaky compressor
valves.

Cause No. 4—High head pressure.

Cause No. 5—Fuse too small.

Cause No. 6—Loose fusetron in
receptacle.

One manufacturer of the high
side float valve system has _ used
fusetrons. The remedy in this case
is to install a new fusetron tightly
in the receptacle.

| Send
| $1.00 each.

‘ORPHAN’ MAKE SERVICE

This new book tells you—step by
step—what to do when you are
called to service a Grunow household
refrigerator.

It contains all the service informa-
tion published in AIR CONDITIONING
& REFRIGERATION NEWS—plus 45%
more—covering both the float valve
and Carrene Meter models.

One chapter lists the 12 most
common things that can happen to
a Grunow refrigerator and gives the
successive steps to remedy each
complaint. Order your copy now.

68 Pages, 6 Tables, 24 Figures, Price $1.00

Order from your jobber or use this coupon.

— ———_ eee Ee — re
{| Business News Publishing Co.
15229 Cass Ave., Detroit, Mich.
|

(Add 50 cents for each
shipped outside the U.S.A.)

Be besos ne enclosed. [] Ship C.O.D.
| DR. 6 -C0 RAVER ALGES HOTTER ASLEAE EASE
| Street Address .....................
BE LusG ae Rineoceeninsirnredencs Fis

| THE REFRIGERATION LIBRARY |

HOUSEHOLD
REFRIGERATION

BUSINESS NEWS PUBLISHING CO
Publishers of AIR CONDITIONING &

REFRIGERATION NEWS Detrot USA

, - ——

copies of Grunow Master Service Manual No. 5 at

|
|
package of 6 books or less to be |
and I will pay the postman. |

10-15-41

‘Engineering’ Will Help
Servicemen Overcome
Material Shortages

DALLAS, Tex.—‘“I think the time
is not far ahead when we service
engineers will have to be more engi-
neers than we may have been in the
past. Things aren’t going to be so
easily obtained as they have been.
We are going to have to use our
heads more. We should have awak-
ened long ago and done a little
headwork on our own before Hitler
and his war forced it upon us.”

So believes Joe Saxon, head of
Saxon Refrigeration & Air Condition-
ing Service Co. here.

Busy with a spray gun, applying
a coat of white enamel to a rebuilt
beverage cooler, Joe related the story
of how he puts what he preaches
into practice. Says he:

CAN OFFER SUGGESTIONS

“When a fellow will observe the
little problems of everyday business
operation of his customers,” he said,
“he often will find that he can offer
constructive suggestions which will
bring him profit, and which will
offer the customer opportunity to
earn more at small cost. Now, it
isn’t always possible for small mer-
chants to invest in a whole array of
new refrigeration equipment. It
might well enough be desirable if he
could; but quite often he simply
can’t. Here is where the smart
service engineer can make himself
some additional profit, do the dealer
a real turn, and make future busi-
ness for himself.

“We have been offering what I
call ‘modernization service’ for some
time now. The difficulty of getting
materials, and the threats of reduced
availability of new equipment, will

> spur the demand for this sort of

service.

MODERNIZES A BOX

“There may be shortages of alu-
minum, copper, and the other metals;
but there is going to be more com-
petition than ever. The fellow who
is going to sell is going to have to
find substitutes for some of the frills
which have been so easily available
in the past.

“Take a man like the one I am
doing this modernization job for.
The box was old and showed signs
of use, true; but it was still all right.
He was going to redecorate his place.
His plans were all made. The box
simply couldn’t be made to fit into
the scheme. He called me in.

“ ‘Sure,’ I told him, ‘we can fix
that. We'll simply modernize the
box, finish it off with white and
chrome, and it will work right in
fine.’ The fellow is tickled pink.

REBUILDING FOUNTAIN

“Does it pay? Well, not so long
ago I had a druggist up in Denton,
some 50 miles north, turn over a
fountain job to be completely rebuilt
for him. That is one of the jobs I
am most proud of. The fellow in
Denton has the equivalent of a new,
modern fountain at only a fraction
of the cost of one.

“Then there was a big outfit here
building a locker plant, which re-
quired a shelf coil at once to finish.
Owing to the priorities situation, it

- The Bush Line
includes a_ wide
range of sizes and
types. Write for
catalog.

BUSH MFG. CO.
HARTFORD, CONN.
610 N. OAKLEY BLVD.
CHICAGO

COMMERCIAL COOLING UNITS 6

New Modern Building

Seo Ss : a oo

a hee ky See et : egg gh.

Houses Florida Jobber

Berner-Pease, Inc., refrigeration and automotive supplies jobber has
moved into its new modern building at 3221 N.E. 2nd Ave., Miami, Fla.

couldn’t get this one coil. The locker

plant was ready to start. But no
coil could be had!
“They came to me. ‘Joe,’ they

said, ‘can you build us a coil like
the one we have to have out there?’

“IT told them I could handle the
job, and went to work. I built what
they wanted, and it’s in service now.

PROFITABLE IDEAS

“T have found right along that the
fellow who calls in the service engi-
neer usually doesn’t know a great
deal about refrigeration. By watch-
ing those fellows’ operations, not
merely restricting my interest to
getting an expansion valve or control
in as quickly as possible and be gone,
I find that I am able to offer sugges-
tions—which make money for us
both.

“Some _ service engineers might
scoff at the idea of doing a paint
job now and then. I do lots of them.
I find they make me money—and
friends. I find that by trying to
know what the fellow I serve is up
against, and trying to honestly sug-
gest helpful things, I build a better
return for myself.”

Quoted Prices Canceled
By Los Angeles Jobber

LOS ANGELES—AIl prices quoted
or published have been withdrawn by
Refrigeration Service, Inc., supplies
jobber at 3109 Beverly Blvd. here,
“because of the present instability
of market conditions.”

Prices on all orders will hence-
forth be those in effect at the time
shipments are made, states a post-
card being mailed by the fin to all
its customers, which adds, “As soon
as conditions become sufficiently
stabilized we will furnish you a new
schedule of prices.”

H. R. Dick To Distribute
Norge Appliances

GREENSBORO, N. C.—H. R. Dick
Co. here has been given distributor-
ship for Norge appliances for 13

| counties surrounding Greensboro, ac-

cording to John Dick, president.

Model 153
Water-cooled
Machine

(

Fit any refrigerator. Ex-
cellent quality covering,
well padded and_ rein-
forced at edges. Reduce loss from damage in
transit to a minimum by full equipment with
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U. S.
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Specification

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PENN ELECTRIC SWITCH CO-
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SAF-T-LOC Individual Lockers

have the call. Many unusual adie.

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Sold only thru _ distributors
refrigeration and_ insulation.

Get our proposition

Master Refrigerated Locker Systems, Inc.
121 Main St. Sioux City, lowe

BUNDY

EnGineenao TO

operatio
of opers
had fout
Mr. Gre
tab on ]
“low do
making
At the
checking
records,
he had 1
$118 or
$2,700.

40
N

SHAW
—Althou
for Bir¢
stepped
tutional
more, 2£
of Frost
at their
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expansio
the fall
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magazin

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Presiden
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Theme
Quality,”
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tance
reluctanc
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history,

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| ——
| “MASTER SUES |
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rs rca Coote eee eer ese ereeesesesesese Ses . Oe mo Phe ‘healt. <a m th
ae — Mi. a | oa Se KCa BUNDY TUBING CO., DETROIT ately t,
. = '
a , i. i Pia 3 Vi ee " sai ahead, ery ee id ee . : " —_— ow —" 2, te eo: ses fete a Hs ll ek ie = ae ey intl ‘oe - a ‘ a spe. f _ " . h 4 - eee , ales 7 ; 7 a, me ae poe SS

——
nm

AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

—

Are Branch Locker Plants Profitable? —
Yes & No, Say Experienced Operators

OMAHA, Neb.—Just drop a word
about branch plants whenever two or
more locker operators are around,
and you have a sure-fire argument
on your hands—pronto!

That’s just how touchy the subject
of branch plant operation seems to
pe with locker men right now.
opinion on whether or not branch
jant operation is profitable differs
ist as Widely as do German and
Russian casualty reports.

ical of this divergent opinion
was the breakfast discussion of this
subject which took place at the third
annual convention of the National
Frozen Food Locker Association here
recently.

Max DeFouw of Oregon, IIl., leader
of the discussion, operates two com-
plete plants and five branches. He’s
all for the branch plant idea.

Max Green of Oakland, Iowa, on
the other hand, built himself a couple
of branch plants, operated them for
a while, found they weren’t paying
out, and so disposed of them. He
is convinced that branch plants
aren't anywhere near worth the
trouble, expense, and worry that they
cause.

So there you are!

Mr. Green started his branch plants
some time ago. He kept no separate
set of records for them, but for the
first couple of years of operation they
looked to be fairly profitable.

Then Mr. Green went to the first
annual convention of the national
locker association at Des Moines,
Iowa, and sat in on a spirited pro
and con discussion of branch plant
operation. After hearing a number
of operators flatly declare that they
had found branch plants unprofitable,
Mr. Green determined to keep close
tab on his own branches and get the
‘ow down” on whether they were
making or losing money.

At the end of one year of constant
checking and maintaining separate
records, Mr. Green discovered that
he had realized a profit of only about
$118 on an investment of about
$2,700.

This was a mighty poor return on
his investment, he figured—to say
nothing of being slight compensation
for the effort and worry involved—
so he sold both of his branch plants.

His final conclusion: “They aren’t
worth it!”

A far brighter picture of the
branch plant business was painted
by Mr. DeFouw, who operates five
branches in conjunction with two
complete service plants.

Even Mr. DeFouw admitted, how-
ever, that if branch operations are
kept strictly separate they will show
no profit. “My profit from my
branch plants,” he explained, ‘comes
indirectly through an increase in
turnover at the main plant. Volume
per customer definitely increased
with the addition of the branches.

“One secret of multiple branch
operation,” Mr. DeFouw continued,
“is to locate them all in one direction
so that they can be serviced as
quickly and as economically as pos-
sible. If we had not done this we
would have lost money.

“Also, we built our branch plants
in such a way that they could readily
be converted into complete service
plants if this need should ever arise.”’

Other operators expressed the
opinion that perhaps one reason why
so many branch plants failed to prove
profitable was that they were in-
stalled in unsound locations without
much thought or consideration other
than warding off impending com-
petition.

Consensus of the operators seemed
to be that this matter of forestalling
possible competition was the pri-
mary reason for the installation of
most branch plants. When built for
this purpose, the branches are used
to hold the territory and feel it out.
Then, if conditions warrant, a com-
plete service plant can be constructed.

More convenient service for patrons
and increased business and profit for
the operator seemed to be only
secondary considerations in the estab-
lishment of branch plants.

40% Gain In Frozen Foods In ’41

May Be Beaten

SHAWNEE-ON-DELAWARE, Pa.
—Although 1941 production schedules
for Birds Eye frosted foods were
stepped up 40%, consumer and insti-
tutional demands increased even
more, 250 distributors and salesmen
of Frosted Foods Sales Corp. learned
at their recent three-day national
sales meeting here. Even greater
expansion is expected next year, and
the fall advertising campaign has
been extended to two more national
magazines.

Priorities have not affected pro-
duction for the coming season,
President Edwin T. Gibson told the
representatives, but added that they
would undoubtedly play a part in the
Plans for the 1942-43 season.

Theme of the meeting was “Piloted
Quality,” designed to convey to the
sales organization that the company
would not sacrifice any quality in
its efforts to increase production.

Comparing the present-day accep-
lance of frozen foods with the
reluctance of retailers to place them
in their stores when Birds Eye foods
Were first introduced 11 years ago,
Clarence Francis, president of Gen-
eral Foods Corp., pointed out that
‘oday more than 28,000 retailers
now handle quick-frozen products.

Real strides have been made in
Production and transportation effi-
> aed of frozen foods while produc-
‘On was being expanded each year,
‘cording to A. E. Stevens, vice
aentent of Frosted Foods Sales
Bint” who traced the progress of
a Eye foods during their 11-year
istory,

In Next Season

Plans for a consolidation program
in line with the company’s policy of
further strengthening of retail out-
lets were outlined by G. L. Mentley,
national sales manager. He also
stressed the importance of sales
education in frosted foods from the
distributor to the store clerk.

More complete cooperation by
dealers with the national advertising
of the company was urged by Don-
ald Barr, marketing manager, in his
talk explaining the philosophy be-
hind the advertising and merchandis-
ing of Birds Eye foods.

Extension of the fall advertising
program to include schedules in the
“Saturday Evening Post” and the
“Ladies Home Journal’ was an-
nounced in the presentation of adver-
tising plans by Howard Lochrie,
advertising manager. A new 30-
minute movie of Birds Eye methods
produced for sales and consumer
groups was also shown to the con-
vention.

Other speakers included R. S.
Butler, vice president, General Foods
Corp.; C. J. Mortimer, vice president,
General Foods; M. L. Trembley,
Birds Eye distributor sales manager;
C. D. Suydam, branch sales man-
ager; A. S. Farnham, retail sales
planning; and C. R. Kolb, sales
promotion manager.

Also present were W. M. Robbins,
president, General Foods Sales Co.;
V. E. Burnett, vice president, Gen-
eral Foods; and R. Ducas, managing
director, Frosted Foods, Ltd., Lon-
don, England.

Another Plant Started
As First Is Opened

SHEYENNE, Wyo.—The Jack
ion Frozen Food & Locker Co.
isin its new 630-locker plant for
: jae late in August, and shortly
nn ter Manager Jimmy Coyle an-

“ed plans for further expansion.
. +“ building, entirely separate
buildin e locker and retail store
diate) §, will be constructed imme-

Yy to provide service for hunters

who may have their game skinned,
cleaned, and prepared for cold stor-
age in the plant.

Baker refrigeration equipment was
used throughout the Jack Frost
plant. Cork insulation was used in
the walls. The entire installation
was made by Refrigeration Service
Co. of Denver, Baker distributor in
the Rocky Mountain region.

The new locker company operates
a combination wholesale-retail store
in addition to its complete locker
service, and has been named state
distributor for Polar Brands frosted
foods.

Left—Roscoe Moore, Tyler Ice &
Coal Co., Villisca, Iowa, stops at the
Connor booth to chat with Leonard
N. Gengler and A. W. Barber,
Delavan Engineering Co., Des Moines,

Left — Robert Trojahn, construc-
tion superintendent for Hussmann-
Ligonier’s locker division; B. R.
Davidson, Allied Store Utilities Co.;

and Frank J. Maher of the H-L

Locker Men ‘Talk Shop’ at National Convention

REFORMATION |
ny

JRANCH PLANTS

Iowa. Center—Henry Hackett of
Leighton, Iowa, who operates locker
plants in both Oskaloosa’ and
Sigourney, Iowa, goes over facts and
figures with E. E. Jackson of

locker division check over _ sales
points. Right—George O. Schlageter,
Streator, Ill., new third vice president
of the national locker association,
settles himself in the Baker booth for

Midwest Metal Stamping Co. Right—
J. R. Cooper (right) of All-Steel-Equip
Co. “talks turkey” with a couple of
visitors who sauntered into the All-
Steel booth.

pat

a discussion with H. L. Titus, Sterling,
Colo., the association’s new first vice
president, and Roger Sprague, locker
authority of Baker Ice Machine Co.,
Omaha, Neb.

—_ ~

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BUY

ACM

AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

WATER COOLERS

sackson ACME INDUSTRIES mic

1635 Monmouth Blvd.

Precision
efficient operation.

GALE PRODUCTS
Galesburg, Ill.

built

GAL E

for

COMMERCIAL
REFRIGERATORS

Werld's most complete
f commercial ca
2 te 84 cu. ft.

MIDWE

MEG. COMPANY * GALESBURG, ILL.

city.

FEDDERS MFG. CO.

BUFFALO, N. Y.

PATENTS

Weeks of Sept. 16 & 23

2,255,849. COMBINED VENTILATING
AND ILLUMINATING DEVICE. Franz
J. Kurth, New York, N. Y., assignor to
Anemostat Corp. of America, a corpora-
tion of Delaware. Application Aug. 9,
1938, Serial No. 223,816. 2 Claims. (Cl.
240—78.) :

1. A combined ventilating and illuminat-
ing device comprising an air extraction
duct, a hollow flaring member around the
forward or air inlet end portion of said
duct, said member being forwardly flared
relative to the forward or air inlet end
portion of said duct and being engaged
at its rear end with said duct, thereby
defining around the forward or air inlet
end portion of said duct a forwardly
flaring space closed at its rear end,
illuminating means disposed within said
space.

2,255,850. AIR DISTRIBUTING DE-

»
a»

Removes oil from gases as they leave compressor.
Returns oil to crankcase, automatically. Prevents
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VICE. Franz J. Kurth, New York, N. Y.,
assignor to Anemostat Corp. of America,
a corporation of Delaware. Application
March 20, 1939, Serial No. 262,971. 6
Claims. (Cl. 98—38.)

1. An air distributing device comprising
a plurality of successively smaller, open-
ended, hollow, flaring members. spaced
successively inwardly of one another to
provide a plurality of flaring air passage-
ways therebetween, the rear end portion
of at least one of said members being
straight in cross section and having an
amount of flare such that a forward
prolongation thereof extends outwardly
of the outermost portion of the next
adjacent inwardly disposed member by
an amount to permit the major portion
of air supplied through the passageway
between said members to flow in a
straight path through said passageway.

2,255,947. REFRIGERATOR DISPLAY
CASE. Raymond H. Starr, Kansas City,
Mo. Application July 13, 1939, Serial No.
284,227. 9 Claims. (Cl. 62—89.5.)

1. A display case including a display
compartment having a transparent front
panel, a transparent panel transversely
dividing said compartment into separate
display sections and having an upper
edge registering with a corresponding
upper edge of the front panel, a trans-
parent top panel supported in sealed con-
tact with said upper edges of the front
and dividing panels to provide substan-
tially unobstructed visibility through said
front and top panels into the display
sections and from one display section to
the other, said division panel being
arranged to prevent air transfer from one
section to the other, refrigerating ducts
in the bottom of said display case.

2,255,969. HEAT EXCHANGER. Edgard
C. Franco-Ferreira, Chicago, Ill., assignor
to Houdaille-Hershey Corp., Detroit,
Mich., a corporation of M:chigan. Appli-
cation Feb. 29, 1940, Serial No. 321,417.
3 Claims. (Cl. 257—149.)

iil
WN

be 92 J. 90

3. In a heat exchanger unit composed
of tubes defining a serpentine path and
spaced fins mounted on and bridging
said tubes, the improvement which com-
prises a mounting bracket for the unit
having a recessed portion extending be-
tween a pair of adjacent fins, said portion
receiving a plurality of tubes in the
recesses thereof and metal bonds of high
thermal conductivity uniting said fins and
said brackets to said tubes.

2,256,013. REFRIGERATOR CABINET
FRAME CONSTRUCTION. William H. D.
Brouse, Toronto, Ontario, Canada. Ap-
plication April 14, 1938, Serial No. 201,920.

4 Claims. (Cl. 220—9.)
“4 4
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1. A refrigerator cabinet comprising an
outer sheet metal shell having an in-
turned terminal edge flange, a reinforcing
sheet metal strip arranged within said
outer shell having a flange to coincide
with the flange of the shell and a flange
spaced therefrom, a rigid strip of insulat-
ing material secured to said metal strip
intermediately between its flanged edges,
a flanged metal strip secured to the
inward edge of said insulating strip, an

inner shell of sheet metal supported on
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said flanged metal strip, and an insulat-
ing closure member extending between
the outward edge of the inner shell and
the inward edge of the outer shell.

2,256,021, FREEZING APPARATUS.
John F. Furry, Galesburg, and Arthur D.
Ames, Lake Bracken, Ill., assignors to
Outboard, Marine & Mfg. Co., Waukegan,
Ill., a corporation of Delaware. Aprlica-
tion April 15, 1939, Serial No. 268,042. 12
Claims. (Cl. 62—126.)

3
See

5. In a refrigerating apparatus, a
freezing chamber and an adjacent source
of artificial light, said chamber including
the combination of a base, a removable
elongated housing of U-shaped transverse
section, an interior shelf supported and
spaced from said base, a refrigerant con-
ducting conduit encircling and spaced
from the sides and top of the freezing
chamber and having its bottom portion
rigidly secured to the base to permit heat
transfer between the conduit and _ the
base.

2,256,110. REFRIGERATED CONTAIN-
ER. Leonard F. Clerc, Chicago, Ill. Ap-
plication March 9, 1939, Serial No. 260,703.
(Cl. 62—91.5.)

7 Claims.

6. In combination, a cabinet having
heat insulating outer walls and having
doors for obtaining access to the interior
of the cabinet, a casing having a dividing
wall separating said casing into an upper
and lower compartment, means for cool-
ing the interior of said upper compart-
ment, a liquid having a freezing point
lower than that of water contained in
said lower compartment, and means pro-
viding passageways along the _ vertical
interior walls of said cabinet to permit
the circulation of air around closely
packed contents of said container toward
and away from said casing.

oe be

2,256,121. REFRIGERATOR CONTROL
DEVICE. Lourdes V. McCarty, Milwau-
kee, Wis., assignor to Edmund E. Allyne,
Cleveland, Ohio. Application Sept. 12,
1939, Serial No. 294,567. 7 Claims. (Cl.

1. In a method of control for inter-
mittent absorption refrigeration systems,
the combination of temperature influenced
means for turning on and turning off the
heat supplied to said system together
with means to bias the turning off of
said heat supply, said means comprising
the temperature influenced turn on means.

2,256,127. REFRIGERATING APPARA-
TUS. Nelson J. Smith, Dayton, Ohio,
assignor to General Motors Corp., Dayton,
Ohio, a corjzoration of Delaware. Appli-
cation Feb. 26, 1937, Serial No. 127,923.
11 Claims. (Cl. 62—4.)

1. In an air conditioning system, an
evaporator, refrigerant liquefying means
in refrigerant flow relationship with said
evaporator, means for circulating air to
be conditioned over said evaporator, and
control means for said liquefying means
comprising a wet and dry bulb tempera-
ture responsive element.

2,256,139. REFRIGERATING APPARA-
TUS. John W. Craig, Dayton, Ohio, as-
signor to General Motors Corp., Dayton,
Ohio, a corporation of Delaware. Applica-
tion April 7, 1938, Serial No. 200,704. 1
Claim. (Cl. 62—5.)

Refrigerating apparatus including a
plurality of generator-absorbers, 4 con-
denser connected to each of the generator-
absorbers,

- —
ae

two of said condensers, and a flow contro
device located in each of the connectj .
between said evaporator and saiq “to Pa
condensers, each of said flow contro} a
vices including two passages for con on e- —_
ing refrigerant to and from the even
tor respectivelv, one of said passage, (conclu

including a constantly open restricteq
portion and a second portion in Series
therewith, a valve for controlling the fioy
through said section portion and q valve
for controlling the flow through the
other of said passages.

2,256,201. REFRIGERATING APPAR,
TUS OF THE COMPRESSION
Rudolf Hintze, Berlin-Charlotten
Germany, assignor to Siemens-Schuckert,
werke Aktiengesellschaft, Berlin-Siemens.
stadt, Germany, a corporation of Ge :
Application Feb. 24, 1938, Serial wo,
192,287. In Germany Feb. 26, 1937, 3;
Claims. (Cl. 230—79.)

1. A compressor unit, in particular for
refrigerating systems, having a sgealeq

$ housing forming ay
oil sump, a limited
quantity of oil dis.
posed in said sump,
a stationary mem.
ber in said housing
having a __ suction
duct and a compres-
sion duct, a rotary
impeller arranged jn
said housing, a con-
tainer eccentrically surrounding said im-
peller and forming a pumping chamber
together with said impeller, said suction
duct and said compression duct being
arranged to _ sequentially communicate
with said chamber when said impeller js
in operation.

2,256,206. REFRIGERATOR CABINET.

1. In a
James L. Knight, Erie, Pa., assignor to for pivot
General Electric Co., a cornoration of New latching
York. Application April 6, 1938, Serial No. nected at
200,394. 5 Claims. (Cl. 220—9.) a recesse
1. In combination with a cabinet having having a
a door opening and a door for closing around sé
; said opening, a said pin
wall construction ment of
including inner and and mean
outer metallic link back
shells and _ insulat- pivoting
a .
ing material there-
between, a_ ther-
wees Mally resistant —
4 breaker strip of assignor
a relatively _ resilient ration of
4 !non - hygroscopic %, 1941,
material extending (Cl. 6a—4
between adjacent edges of said shells, a
relatively wide channel in the outer sur-
face of said breaker strip, said breaker
strip being provided with a reinforcing tte
member of relatively stiff material lodged
in said channel and exposed to view
when the door is open. |
. (Concluded on Page 19, Column 1)
> .
i ar
refrigerat
control n
; temperatu
‘? CHICAGO SEAL 00. ams &
20 North Wacker Dr., Chicago an open ¢
trically ir
temperatu
for clam;
around it
WATER ladle
coouma EVAPORATORS
COMPLETELY INSULATED Grubb, §
— as
TRENTON COME Biting
TRENTON, N. J: 230,402,
oa |

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(concluded from Page 18, Column 5)
256,350. AIR CONDITIONING SYS-
EM FOR RAILWAY CARS. Karl FP.

Milwaukee, Wis. Continuation

Hyipplication Serial No. 712,449, Feb. 23,
is application Dec. 8, 1937, Serial
Claims. (Cl. 98—10.)

No. 178,823. 11

1 In an air conditioning system for
road cars, a pair of main ducts, a
plurality of branch ducts extending down-
wardy ‘rom the main ducts to the

enger compartments, means to force
air through the main and branch ducts,
means to condition the air passing
through the ducts, a hot air outlet pro-
vided in each branch duct, a cold air
outlet provided in each branch duct above
each hot air outlet, and temperature con-
trolled means including thermo-sensitive
elements provided within each branch
duct for directing the conditioned air
through either the hot air outlets or the
cold air outlets.

2256447. REFRIGERATOR LATCH.
Wiliam O. Burke, Rockford, Ill., assignor
to National Lock Co., Rockford, Ill., a
corporation of Delaware. Application May
5, 1999, Serial No. 271,851. 5 Claims.
(Cl. 292—223.)

1. In a latch, a recessed bolt mounted
for pivotal movement into and out of
latching position, a link pivotally con-
nected at one of its ends to pin means in
a recessed part of said bolt, said bolt
having a tongue portion slotted to fit
around said end portion of the link near
said pin means to prevent shifting move-
ment of the link along the pin means,
and means for effecting movement of said
lnk back and forth for the purpose of
pivoting the bolt.

2,256,468. REFRIGERATOR CONTROL
DEVICE. Don E. Moran, Scotia, N. Y.,
assignor to General Electric Co., a corpo-
Application March
384,230.

tation of New York.
%, 1941, Serial No.
(Cl. 62—4.)

5 Claims.

1. A control device for an_ electric
refrigerator comprising a casing, electric
control means mounted in said casing,
temperature responsive means in said
casing for operating said control means,
an open end flexible sheath made of elec-
trically insulating material enclosing said
temperature responsive means, and means
for clamping the wall of said sheath
around its open end against said casing
80 as to seal said sheath.

2,256,519. REFRIGERATION. Gunnar
Grubb, Stockholm, Sweden, assignor, by
— assignments, to Servel, Inc., New
ork, N. Y., a corporation of Delaware.

— Sept. 17, 1938, Serial Wo.
rm: Sept. 1937. 6
Claims, (Cl. 625.) -

aa on “rt of refrigeration in which
place in - of liquid refrigerant takes
2 place the presence of an inert gas in
rigerati of evaporation to produce a re-
refrigerat® ‘fect, inert gas enriched with
eva - vapor flows from the place
and ety n to a place of absorption,
OWS from. weak in refrigerant vapor

- ‘ "le place of absorption to the
ing dy “aporation, the flow of gas
Weight et on the difference in specific
columns, ie enriched and weak gas
Otc

a ©

RLAN
VALVES

AIR CONDITIONING & REFRIGERATION

2,256,551.
Donald Colvin, San Francisco, Calif. Ap-
plication Sept. 7, 1940, Serial No. 355,757.
7 Claims. (Cl. 62—102.)

1. In a refrigeration unit, a storage

compartment, an
oe ice maker compris-
ing a box open in

% 7 i SX the front and the

oe v2 rear, means for
ens moving air to cir-
wh culate through the
o 7 unit in heat-ex-

ra Pe change relation

with the ice maker
for cooling the
storage compart-

2 ¢ment, and control
means for selectively guiding the air
around or through the ice maker box.

49 7

2,256,671. REFRIGERATING APPARA-
TUS. Albert O. Grooms, Dayton, Ohio,
assignor to General Motors Corp., Dayton,
Ohio, a corporation of Delaware. Appli-

cation Jan. 31, 1939, Serial No. 253,833.
13 Claims. (Cl. 200—83.)
#
Lae Vaud
4
BP Bian
a a 3
c 4
te a Ld 28
ry :@:

1. A control means including a fluid-
tight sealed casing, a pressure-operated
diaphragm means exposed on one side to
the pressure within the free area of the
interior of the sealed casing, a switch
means operated to closed position upon
an increase in pressure upon the other
side of the diaphragm means, and means
operated by the pressure within the free
area of the interior of the sealed casing
for reducing the diaphragm pressure nec-
essary for moving the switch means to
closed position.

2,256,703. ICE TRAY GRID. Clifford

R. Carney, Detroit, Mich. Application
April 22, 1940, Serial No. 330,814. 3
(Cl. 62—108.5.)

Claims.

1. A grid for an ice tray comprising a
plurality of generally vertically disposed
transversely extending separator mem-
bers each having a plurality of compound
slots, each of said slots including three
spaced edge portions formed adjacent its
upper edge, and a plurality of apertures
defined by paired relatively closely
spaced edge portions formed adjacent the
lower edge of each of said members, a
plurality of generally longitudinally ex-

tending separator members hingedly
mounted in said slots and apertures
formed in the transversely extending

members.

2,256,745. APPARATUS AND METHOD
FOR PRECOOLING VEGETABLES AND
THE LIKE. Roy M. Magnuson, San
Jose, Calif., assignor to Food Machinery
Corp., San Jose, Calif., a corporation of
Delaware. Application Dec. 1937,
Serial No. 179,538. 10 Claims. (Cl. 62—104.)

1. In a precooler comprising a tank, an
enclosed chamber above said tank, a
conveyor extending through said chamber
above the liquid level in said tank, a
trough mounted in said chamber in spaced
relation above said conveyor and extend-
ing transversely to the _ direction of
travel thereof, opposite series of trans-
versely disposed slats extending to either
side of said trough to provide a slotted
partition above said conveyor, each
series of slats being obliquely disposed
with the slots formed therebetween facing
away from said trough, and means for
withdrawing liquid from said tank and
discharging it into said trough.

2,256,940. AIR, CONDITIONING. Robert
B. P. Crawford, Athens, Ga. Application
Oct. 31, 1939, Serial No. 302,223. 5 Claims.
(Cl. 62—129.)

ibd

P= ’

LRU

1 ja fl ja

1. A method of conditioning air which
comprises reducing the moisture content
of the air by direct contact with a
hygroscopic liquid, thereafter subjecting
the air to direct contact with an extended
surface of water in an amount in excess
of the amount of water evaporated dur-
ing said contact, passing a portion of
said water into heat exchange relation
with said hygroscopic liquid, supplying
said air to the space to be conditioned
and bringing a portion of said water into
heat exchange relation with the air in
said space.

2,256,971. REFRIGERATOR. Joseph
W. Chamberlain, Zeeland, Mich. Applica-
1940, Serial No. 324,573.

tion March 18,
13 Claims. (Cl. 62—141.)

(od iz
— SS
ASSESS AAS

SSSSASSSSSSS SS SSS SESS OSS
=

1. A refrigerator for cooling milk com-
prising, a cabinet, a supporting floor in
said cabinet to support milk containing
receptacles, a compartment divided into
a plurality of communicating chambers,
refrigerating coils in each chamber, the
number of coils in said chambers vary-
ing from a greater number in the one
at one side of the compartment to a
lesser number in each adjacent chamber
so that a decreasing amount of ice will
be formed in each adjacent chamber
from the one at the one side of the
compartment, means for flowing water
through said chambers and around said
coils beginning with the chamber having
the greatest number of coils and ending
with the chamber having the least num-
ber of coils.

2,256,987. HEAT EXCHANGE SYSTEM
AND APPARATUS. Carl E. Meyerhoefer,
Brooklyn, N. Y., assignor to E. A.
Laboratories, Inc., Brooklyn, N. Y., a
corporation of New York. Application
Sept. 23, 1938, Serial No. 231,347. 2 Claims.
(Cl. 62—117.)

1. A heat exchange system adapted for
installation in an automobile powered by
a water-cooled internal combustion
engine, said system comprising in com-
bination condenser and evaporator units,
a refrigerant for. circulation’ therein,
pump means coupled to said condenser
and evaporator for circulating said refrig-
erant, said pump means being formed
with a water-jacket for coupling in series
to the water-jacket of said internal com-
bustion engine whereby the water cir-
culating in the latter will circulate as
well in the former and thus cool said
pump.

2,257,070. BEVERAGE DISPENSER.
Hilbert BR. Perlick, Milwaukee, Wis., as-
signor to R. Perlick Brass Co., Milwaukee,

Wis., a corporation of Wisconsin. Appli-
cation Feb. 23, 1940, Serial No. 320,397.
6 Claims. (Cl. 225—40.)

mn Fs

1. In a direct draw beer dispenser, the
combination of: a floor type cabinet
adapted to hold a keg of beer and having
its top wall at counter height to enable
beer to be dispensed across said top wall
and so that said top wall is spaced but
a short distance from the top of a keg
in the cabinet, and having an opening in
an exterior wall thereof; a short beer line
leading from the interior of the cabinet
where it is connectible to a keg out
through the opening and projecting a
substantial distance outside said exterior
wall; a hollow faucet standard mounted
on said exterior wall over the opening
to receive and _ enclose the _ entire
projecting end of the beer line.

PATENTS

HAVE YOUR patent work done by a
specialist. I have had more than 25 years’
experience in refrigeration engineering.
Prompt searches and reports. Reasonable
fees. -H. R. VAN DEVENTER (ASRE),
Patent Attorney, 342 Madison Avenue,
New York City.

NEWS, OCTOBER 15, 1941 19

WE'LL SHOW YOU
WHAT SERVICE MEANS

ON EVERY TYPE OF

AIR CONDITIONING
ann REFRIGERATION

SUPPLIES AND EQUIPMENT

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CATALOG ON
YOUR LETTERHEAD

THE HARRY ALTER CO.

PHILADELPHIA = DETROIT
BRON CLEVELAND
JAMAICA ST. LOUIS

NEW YORK | DETRON

1728 S. MICHIGAN AVENUE, CHICAGO, ILLINOIS
3 CHICAGO BRANCHES, NORTH, WEST, SOUTH

“THIRST LIEUTENANT’

DRY STORAGE BOTTLED
BEVERAGE COOLER

ADDED CAPACITY—QUICKER
COOLING

EXTRA CONVENIENCE—MORE
ECONOMY

NEW EXTERIOR PINISH
A SENSATIONAL VALUE

HERE’S YOUR CHANCE TO
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PROMPT DELIVERY
INQUIRE TODAY!

FOGE . REFRIGERATOR COMPANY , ¢:n:cé

Philadelphia, Penna. i899

For VALUE
For SALES
For PROFIT

© Just as the Vegetaire
(exclusive with Sherer)
builds profits in the pro-
duce department, so will
it build sales and profits
for you. ....And the
Vegetaire is only one
item in a complete line
of Sherer refrigerator
display and storage
equipment! Write for
franchise details.

Dehydra-tector
if
Combination Dehydrator with Liquid
Indicator and Dispersion Tube

Gas bubbles (uncondensed refrigerant) passing
underneath indicator sight glass denote shortage

of refrigerant. Gasketed cap is used on the liquid

indicator to provide an additional seal and pro-

tect glass from breakage and dirt.
ASK YOUR JOBBER FOR IT

LLED WITH SILICA GEL
MEMRY VALVE CQ. **°*-** 4 Seemsem ave

Smear

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Na oe

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a eee ce See Sy i aehle eat wR LIN a og ee ee
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ON GUARD

Choose Ranco Type O Commercial Con-
trols - - for dependable food protection. For |
Walk-In Coolers, Display Cases, Ice Cream
Cabinets, Milk Coolers and other commer-
cial applications. Pressure and Temperature
models available at your jobbers.

RANCO INC., Columbus, Ohio

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AIR CONDITIONING & REFRIGERATION NEWS, OCTOBER 15, 1941

Dietz Sees Dangers Aug.-Sept.SalesUp OPM Studies Effects of Priorities on
Employment In 6 ‘Refrigeration Towns’

In More Credit Cuts

(Concluded from Page 1, Column 5)
to this invasion of the field of busi-
ness economics. I view with some
concern the possibility that it may
be amended to step up minimum
down payments still further and to
shorten more drastically the maxi-
mum maturities of instalment paper.

“Regulation W can be changed at
any time by action of a majority of
the board of governors of the Fed-
eral Reserve System. I do not think
that the board would exercise, arbi-
trarily, the charter powers contained
in the executive order of the Presi-
dent. I believe that it will maintain
the policy of holding industry confer-
ences before taking important steps.
Nevertheless, business must operate
under the hazard of change without
prior notice.”

Holding that “it is economically
sound and socially desirable that
instalment credit be kept available
to consumers at all times,’’ Mr. Dietz
continued:

“If cash on the barrel-head is to
be the only permitted method of
payment, only the _ higher-income
groups of the population are going
to enjoy the privilege of acquiring
needed consumer durable goods. The
millions of families in the middle and
lower groups cannot, as a rule, buy
such products for cash. More drastic
restrictions on instalment selling will
thus be tantamount to rationing
automobiles, radios, and similar goods
for the benefit of those in the higher-
income brackets.”

Citing the Federal Reserve Board’s
preface to Regulation W, Mr. Dietz
questioned that restrictions upon
instalment credit would attain any
of the board’s three avowed pur-
poses: to restrain inflation, to cut
down the demand for consumers’
durable goods, and to create a back-
log of unsatisfied demand that would
help business in the post-war period.

“When you go elephant hunting,”
Mr. Dietz said, “you don’t go armed
with a bird gun. Drastic reductions
in purchasing power cannot be effect-
ed by fussing with instalment credit
terms. The amount of such credit
outstanding is relatively small com-
pared with the billions of dollars of
increased purchasing power our
people are receiving.

“The output of durable consumer
goods already has’ been cut by priori-
ties on the deliveries of raw mate-
rials and direct production curtail-
ment imposed by the Office of Pro-
duction Management.

. “The supply of automobiles, radios,
and other consumer goods will be cut
down so greatly that all those that
can be produced will certainly. be
sold, for cash if not on the instalment
plan. Tightening instalment credit

‘terms further, therefore, will not in-

crease the size of the unsatisfied
demand for these goods that will be
built up during the defense emer-
gency. riba

“All persons who oppose a retro-
gression in living standards among
the lower-income groups, and all who
desire greater social and economic
equality, must oppose further tight-
ening of instalment credit.”

Non-Defense Housing Ban
Hits Appliance Market

(Concluded from Page 1, Column 1)
struction of residential buildings was
to be expected as a result of the

SPAB order.

SPAB said that its policy was
predicated on the fact that “it will
not be possible for the United States
to build all the warships, planes,
tanks, and other things essential to
its national security if the scarce
materials are unnecessarily used in
building projects which are not vital
to defense.” Such “scarce materials”
include steel, copper, bronze, brass,
aluminum, etc.

The new order does not affect
repairs of existing structures, and it
was specified that where non-essen-
tial construction already has started
and a substantial portion has been
completed, efforts will be made to
get the critical materials needed to
finish the job.

SPAB estimated that the restricted

construction policy would save more .

than 3,300,000 tons of steel in 1942,
but said that these savings would be
partly offset by an increase of 1,200,-
000 tons in defense construction
demands for steel.

In Southern States

(Concluded from Page 1, Column 1)
month totals for 1940 and 1941:

1941 1940
Refrigerators ......... 12,813 11,250
NE Sock ha vac kiwssas 1,722 1,357
Water Heaters ....... 700 480

Dallas, Tex.

DALLAS, Tex.—Sales of household
refrigerators in Dallas Power & Light
Co. territory totaled 1,272 units
during August, to bring the eight-
month total to 11,275 units with an
estimated value of $1,578,500. Re-
ports by 41 dealers are included.

Eight residential room cooler sales
also were reported. Commercial sales
included 16 air conditioning units,
11 refrigerators and display cases,
39 water and beverage coolers, and
six ice cream and frozen food cabi-
nets.

August 8 Mos.
bey ey rr 1,272 11,275
Room Coolers~ .......... 8 37
Pee ee ee 7 48
Se a ere 763 3,475
NE oe -a5. Seng eea wae 28 3
CE, a ss asdinsw slags a:0:64 710 5,197
pe ee ee ee 3 27
ee, 16 104
Commercial Refrig. .... 11 191
Water-Beverage Coolers. 39 357
Low Temp. Cabinets.... 6 48

Houston, Tex.

HOUSTON, Tex.—Household re-
frigerator sales totaled 2,369 units
in Houston Lighting & Power Co.
territory during August, according to
dealers’ reports. This compares with
3,871 in the same month of last year.
In the Houston territory alone, how-
ever, August sales totaled 1,977 units,
against 1,914 last year.

Other high totals for the month
included 2,037 radios, 1,238 washers,
and 445 vacuum cleaners.

Sales for August and the first
eight months of 1941 follow:

August 8 Mos
Refrigerators .......... 2,369 16,329
ee ere 6
|, errr res 1,238 7,725
ciccnebite cere 445 3,386
APO sree 2,037 20,060
Milk Coolers .......... 17 40
BE 550.546.056.060 44:50 67 368
Air Conditioning Units. 62 212

Raleigh, N. C.

RALEIGH, N. C.—Sales of house-
hold
fast pace in Carolina Power & Light
Co. territory during August, totaling
1,543 units, according to reports of
dealers to the power company. This
compares with a total of 1,339 units
in the same month of 1940.

Other appliance sales also held up |

well during the month. Electric
range sales totaled 487 units, water
heaters 156 units, radios 2,801 units,

(Concluded from Page 1, Column 2)

contracts so as to absorb the dis-
placed workers. OPM will recom-
mend such programs to the War
and Navy departments for execution.

(One instance of this is the recent
$3,000,000 contract for binoculars
awarded the Westinghouse factory
at Mansfield, Ohio, by the War De-
partment. )

OPM regional labor supply com-
mittees, coordinating registration, re-
employment, and retraining activities
of federal and state agencies, will
supervise and direct the problems of
dealing with displaced workers, while
plant conversion will be handled be-

- tween plant managements and the

government agencies involved, Mr.

Hillman pointed out.

Evansville Faces Severe

Unemployment—OPM

WASHINGTON, D. C.—Because of
material shortages for refrigerator
production and other non-defense
work, Evansville, Ind., faces severe
unemployment and should be given
special consideration in the placing
of defense contracts and _ subcon-
tracts, it was certified to the War
Department Oct. 8 by the Office of
Production Management.

Investigation by OPM’s’ Labor
Division established that Evansville

is threatened with serious “priorities
unemployment” and an investigation
by OPM’s Contract Distribution Divi-
sion resulted in a remedial program
which was submitted to the War
Department.

Of the 18,000 employed industrial
wage earners in the community, the
Labor Division found at least half in
plants which have been or will be
affected by required curtailment in
non-defense production or shortages
of material for non-defense work.

Twenty-two plants were investi-
gated. In July, 1941, they had an
aggregate employment of 10,953
wage earners, of whom only 239
were engaged on defense contracts.
Largely as a result of priorities,
employment in these concerns drop-
ped to 9,766 wage earners by Septem-
ber, with 427 on defense work, a net
displacement of nearly 1,200.

The companies estimated that, as
a result of curtailment of their
civilian production, they would pro-
vide employment for only 7,815 wage
earners in January, 1942. This would
represent a direct displacement of
over 3,000 wage earners.

Four of the larger concerns ac-
count for 2,300 of the employes
threatened with displacement by
January. These companies are Servel,
Inc., and Sunbeam Electric Mfg. Co.,
makers of refrigerators; Briggs

Industrial Corp., manufacturer of
automobile bodies; and Chrysler
Corp.

Remedial programs recommended

for Servel and Sunbeam are as
follows:

Servel, Inc.: “This company hag
made successful bids on Cartridge
cases, gun turrets, listening Posts
and fan assemblies; unsuccessful pig,
on a number of other items, ang has
bids outstanding on other defense
work. Careful attention should j%,
given by the War Department to the
possibility of contract awards cover.
ing any of these items. Also, ging
new buildings being equipped to
manufacture cartridge cases have
much greater capacity than is being
used for present orders, attention
should be given to increasing the
amounts of the present contract
Further, emphasis should be given t,
the study of the McArthur airplane
seat and the Lawrence engine, yp.
rently being considered on a gyp.
contract basis.”

Sunbeam Electric Mfg. Co.: “gyo.
cessful bids have been made ang
contracts awarded for M-20 Booster
and Booster Pump, and subcontracts
were arranged in September fo,
work on oxygen air regulators, ele.
vating jacks, gun turret assemblies
and other items. Unsuccessful bigs
have been made on a number of
others. The company is studying the
possibility of producing McArthur
airplane seats and the Lawrence
engine under subcontracts. It jis
recommended that the War Depart.
ment consider the propriety of award-
ing contracts for the production of
M-20, M-21, and M-22 Booster, or
parts; that a recent successful sub.
contracting connection should be
closely followed up to increase sub.
contracting amounts; that all possi-
ble assistance be given in considering
this firm for subcontract production
of the McArthur airplane seat and
the Lawrence engine.”

refrigerators continued their |

washers 747 units, vacuum cleaners |

208 units, eight room and store cool- |

ing units, and 2,636 table cookery
appliances.

1940
Refrigerators 1,339
SORE 56.6 sane 33400905 385
Water Heaters ........ 106
PE. Nav vbbaieieves «i 3,167
Ke | EEOC CTe Ee 452
oS CREOLE TORT ee 162

Knoxville, Tenn.

KNOXVILLE, Tenn.—Dealer sales
of household electric refrigerators
totaled 535 units in this territory
during August, according to reports
of dealers to Knoxville Electric
Power & Water Board. This com-
pares with sales of 408 units in the
same month last year.

Average price of August refriger-
ator sales was $154, with total volume
of refrigerator business reaching
$82,166. Average price for August,
1940, was $144.

Twenty-two commercial refriger-

ators also were sold by dealers dur- |

ing the month at an average price
of $539, total commercial volume be-
ing $11,852.

Other appliance sales during the
month included 322 ranges at an
average price of $133, 104 water
heaters at a $77 average, 526 wash-
ers at an average of $80, 12 ironers
at $91, 367 radios at $49, 48 vacuum
cleaners at $68, two air conditioning
units at an average of $218, and 55
stokers and oil burners at a $199
average.

1941 1940
Refrigerators .......... 535 408
BEE. 66456 5060000600%8 322 187
Water Heaters ........ 104 55
bg en LOR EEE 526 225
DEE svetcsevevnueesss 367 632
0 Se ee 48 107

‘ Geek Mill Purity
~ for National Defense...

Standard equipment on Schultz Electric Vv

*
Progressive Service Engineers
use and recommend — and

aggressive Jobbers stock and
talk —

Products

Milk Coolers, A-P Thermostatic Expansion
Valves and A-P TRAP-IT System-Protectors
are helping these modern Dairy Units to
“flattering praise” from hundreds of Dairy
Dependable control and trouble-

Farmers.

Schultz Model SE-12-14 Milk
Cooler, manufactured by
Schultz Bros., Saginaw, Mich.,
using General Refrigeration
Compressor, A-P “TRAP-IT”
System-Protector and A-P
Expansion Valves. A-P Valves
purchased threugh J. Geo

free operation assure correctly cooled milk, Recher & Sent Saginaw,
higher butterfat test, lower bacteria count, fe
higher prices and profits. Vv

definite protection against impurities and mo:

Used on any Refrigeration System, A-P “TRA!-ITS” offer

sture in re

frigerant that might otherwise cause trouble They im-

prove the action of Expansion Valves and Solenoids, and

SYSTEM- the efficiency of the entire system. Effective!) — —
gummy deposits, solder particles and moisture. Leakproo!

PROTECTORS Pressure drop is ‘‘Zero” by comparison. Attach one ahead

of every valve!

AUTOMATIC PRODUCTS COMPANY

NORTH THIRTY — SECOND

MILWAUKEE ®

STREET

WISCONsIN

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Full text of "Air Conditioning, Heating & Refrigeration News 1941-10-15: Vol 34 Iss 7"

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