Air Conditioning, Heating & Refrigeration News 1948-05-10: Vol 54 Iss 2

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Reentered as second-class matter October 3, 1936 at the post office at Detroit, Michigan, under the Act of March 3, 1879. Trade Mark Registered U. S. Patent Office. Copyright, 1948, by Business News F blishing “a 4. a
VELAVI T

Issued Every Monday at
450 W. Fort St., Detroit 26, Mich.

May 10,
1943

Vol

PUQLFEOLPBRARY

Story of the Week

Nev Letters to Learn

Wheat Does Anybody Know?
Quick Summary

White House Visit

What the NSRB Is Up To
Straws In the Wind

Paul Hoffman, Salesman

No Rest for Averell Harriman

Story of the Week

“Truth is stranger than fiction,”
they say, and sometimes good anec-
dotes come to life. For a funny
yarn that was pure fiction, turn to
the “story of the week” in the
February 9 issue. Herewith, it comes
to life:

Recently the five Firestone brothers
paid a visit to the Motor City to
show a series of their movies to auto
executives. On the evening of their
arrival, they rounded up several of
Detroit’s outstanding motor admin-
istrators, plus an accordion, and
ascended to their quarters in the
presidential suite of the Book Cadillac
for a little harmonizing.

As midnight approached, and the
vocalizing had become truly mellow,
a knock was heard at the door. In
stepped a youngish fellow, nattily at-
tried in a dubonnet-tinted bathrobe
and a jaunty beret.

“T heard you singing,” he explained,
“and I like to sing, myself. Mind
if I join you?”

The session continued until 3:30
a.m., and the guest turned out to be
James Melton, who had just finished
a concert at Masonic Hall.

New Letters to Learn

Hang onto your hats, boys. Here
we go again.

Remember the OPA and WPB?
Remember priorities and allocations
and programming and all the rest
of it?

Remember what war was like?

Well they’re oiling up the machin-
ery again down in Washington.

The new magic (or hateful) letters
are NSRB. They stand for National
Security Resources Board. You’ll be
hearing more about them. And from
them, too.

Title of this now-organizing Board
sounds innocent enough. Actually, it
is the Office of War Mobilization—or
Will become so if anyone shoots a gun
at us. It’s the outfit which will
frame “controls”: decide who will
make what and how much; who will
Stay in business and who won’t; and
even fix prices, possibly.

Ferdinand Eberstadt, master-
minder from the old War Production
Board, is on the job again. So are
Dun & Bradstreet economists like
Ralph Watkins, and a number of
s0vernment career men you'd re-
member if you were around the WPB
and ( /PA much during World War II.

Right now their job is to recruit
an Organization. Then they’ll make
Plans for running the entire country

down to the last detail—when
Shooting starts.

The hope, of course, is that these
Plans won’t have to be used.

Pipe S like they will, though, some
y.

What Does Anybody Know?

Wty ng the last couple of weeks
“aly been nosing around Washing-
<<a ying to find out what the
ast . on World War III. Is all the
_ ‘on synthetic, or is the next
the only a matter of time? If it’s
oe ‘cal thing, when will the shoot-
‘art? What will happen to in-
’ and business, and especially
‘ngeration and air conditioning ?
. “ve seen and listened to a lot of
Concluded on Page 8, Column 1)

dy
t

First of REMA-RSES Conferences

Succeeds

G-E Answers Charges
On Price Cutting

NEW YORK CITY—As the legal
battle continued between General
Electric Co. and Monarch-Saphin Co.,
Inc., New York, one of nine retailers
which the manufacturer seeks to
have enjoined from selling its prod-
ucts at less than fair-traded prices,
G-E and G-E Supply Corp. had filed
these answers to counter-charges by
the dealer:

1. G-E denied that it is the leading
price cutter of its own products or
that it has, by its own acts, caused
a competitive situation which has
forced businessmen to cut prices on
G-E products in order to stay in busi-
ness and retain customers.

2. G-E denied that there is any-
thing unfair in permitting employes
to purchase its products at a dis-
count.

3. G-E said it is not responsible for
the actions of G-E Supply Corp.,
since the subsidiary is operated by
its own management and is in no
sense an agent of General Electric in
the resale of G-E home appliances.

4. G-E Supply Corp. declared that
its policy is not to sell home appli-
ances at retail but that isolated and
infrequent sales may have been made

(Concluded on Page 4, Column 5)

Steel Cut May Not
Aid Appliance Prices

NEW YORK CITY—United States
Steel Corp.’s previously announced
plans for cutting steel prices will
mean a $2 a ton reduction in cold-
rolled strip and sheet steel for the
appliance and automotive industries,
the company indicates.

Although this represents a distinct
downward trend, it is thought un-
likely that this price cut will be re-
flected in significant price reductions
on appliances because it is relatively
small.

Largest price cut announced by
U. S. Steel was $5 a ton for wire
rope, bale ties, and screen cloth.

The company also indicated that
the $3-a-ton differential previously
paid at its Geneva, Utah, plant is
being eliminated. Thus, steel prod-
ucts made there will cost no more
than those made in the company’s
other plants.

Prices of stainless steel have not
been changed, but Benjamin Fairless,
president of the company, said that
they were under consideration at the
present time.

Kelvinator Dealers Get
‘Group Life’ Policies

DETROIT, May 10—The first de-
velopment of its kind in the field,
an exclusive personal group life in-
surance plan, is now being offered at
no cost to Kelvinator and Leonard
appliance dealers by Refrigeration
Discount Corp., Nash-Kelvinator
finance subsidiary, C. R. Brogan,
manager, announced today.

ReDisCo also was the first to offer
customer life insurance.

“Often the death of an officer,
partner, or proprietor of a business
results in an immediate monetary
loss to his business associates or
heirs since it may be necessary to
liquidate assets at a loss to meet
immediate expenses and reorganize
the business,”’ Brogan said. ‘“‘The best
way to provide for protection against
such a contingency is through in-
surance.

“Recognizing this need, ReDisCo. is
(Concluded on Back Page, Column 4)

In Educational Aims

>
w

3-Day Meeting, Show
On Coast Pulls 1,100

By Phil B. Redeker

SAN FRANCISCO—The Western
Refrigeration Educational Exhibit
and Conference, first in a series of
regional educational meetings jointly
sponsored by Refrigeration Equip-
ment Manufacturers Association and
Refrigeration Service Engineers So-
ciety, drew a registered attendance
of some 1,100 persons to a three-day
conclave of educational exhibits and
meetings last weekend at the Palace
hotel here.

Over-all reaction to the educa-
tional-conference idea was very much
on the favorable side. Those attend-
ing the exhibits and technical ses-
sions who were queried on the benefits
obtained were nearly unanimous in
asserting that they had learned much
that would be beneficial to them in
carrying on their refrigeration work.

“All of us have problems and ques-
tions about our work or some par-
ticular type of equipment, and we
had a chance to put these questions
to some of the top experts in the
business,”’ said one contractor.

“We think it would be wise for
manufacturers participating in future
shows to put their top men into
them, rather than their regional men,
because the guy in the field coming
to them wants to put his problems
before the highest possible authority,”
said another visitor.

Reaction of the manufacturers who
exhibited, while mixed, was gener-
ally on the favorable side. Some ex-
pressed the feeling that the attend-
ance might have been somewhat
greater (some had predicted that
2,000 might attend).

All exhibitors were pretty well
agreed, however, that the interest
shown by those attending was on a
very high level, and carried out the
express purpose of the conference.
Many of the personnel working the
booths said that the “education” was
“reciprocal’’—that they would take
back to the factory many valuable
ideas and suggestions gleaned from
their conversations with those at-
tending the affair.

A registration fee of $1.00 served
to keep out curiosity seekers and
others who might have muddled up
the proceedings.

Originally it was planned to have
meeting sessions with technical talks
on Saturday and Sunday mornings
only (May 1 and 2), but in plans
formulated shortly before the meet-
ing opened, full sessions of talks and
company educational movies were
scheduled for both afternoons, also.

In addition, there were ‘question
and answer” forums with boards of
experts answering questions before
the start of each session.

Saturday Morning, May 1

“The Road Ahead” by H. F. Hil-
dreth, Westinghouse Electric Co.

“Seals: Their Replacement, Repair,

(Concluded on Page 4, Column 3)

Westinghouse Strike
Vote Remains Doubtful

PITTSBURGH—Whether the CIO
United Electrical Workers will call a
strike against Westinghouse Electric
Corp. in an attempt to achieve its
wage increase and pension demands
still remains in doubt. :

After halting its talks with the
company recently, apparently stymied
by the company’s having reduced
prices on many of its products, the
union had called a meeting of mem-
bers to seek approval for its confer-
ence board to take a strike vote.

This meeting was postponed, re-
portedly because of the weather.

The union is seeking a “‘substantial
wage increase” and a $120 a month
pension for employes 65 years or
older.

Clayton & Lambert
Develops 8-Ft.
Gas Refrigerator

LOUISVILLE, Ky.— An. 8-cu. ft.
gas-fueled, absorption type, house-
hold refrigerator has been developed
by the Clayton & Lambert Mfg. Co.
here after three years of research
and development, stockholders learn-
ed at the recent annual meeting of
the company.

Those attending the meeting were
given a preview of the unit, which
uses a constant pressure air-cooled
system and ammonia as the refrig-
erant. Divided into frozen food and
general refrigerator compartments
with separate doors, the unit main-
tains temperatures of 0° F. and 38°
F. respectively.

“Considerable interest in our re-
frigerator development has been evi-
denced by technicians of gas utilities

who were privileged, in recent weeks, |

to gauge its performance,” Charles
F. Lambert, president, told the stock-
holders.

It was reported that the American

(Concluded on Back Page, Column 5)

New ‘Freon’ Plant
Boosts Output 60%

EAST CHICAGO, Ind.—A new
plant has begun manufacturing
“Freon” fluorine refrigerants here
and officials of Kinetic Chemicals,
Inc., say it will increase production
capacity for these products by 60%.

Construction of the new plant
started last August.

Shipments from East Chicago are
in ton-capacity containers only.
Smaller cylinders will continue to be
shipped from Carney’s Point, N. J.
However, Kinetic officials warn, more
“Freon-12” cannot be shipped unless
more shipping containers become
available.

Raw materials are now in adequate
supply for the year’s production, they
say, and shipments will be increased

(Concluded on Back Page, Column 3)

Vacuum Dries Clothes
In Bendix-Rand Washer

SOUTH BEND, Ind.—The “radi-
cally different’? automatic washer
which Bendix Home Appliances, Inc.
acquired when it purchased the H. J.
Rand Washing Machine Corp. re-
cently has as its chief feature an
unusual drying system, it has been
revealed.

Tank of the Rand washer is lined
with rubber. In drying the clothes,
water and air are pulled out of the
washer by a motor-driven pump
which creates a vacuum.

This causes the rubber lining to
collapse, squeezing the clothing dry,
and, in addition, lowers the boiling
point of the water that remains until
it passes off as steam.

Bendix hopes to have the new
washer on the market by this fall.

Maytag Picks Newton for
Automatic Washer Plant

NEWTON, lIowa—Home of the
Maytag Co., this city will also have
the company’s new $5,000,000 auto-
matic washer plant, according to
Fred Maytag II, president.

There had been sharp competition
between Newton and other cities in
Iowa and other states in bidding for
the plant ever since Maytag had
made his original announcement in
February about the new plant.

He had then declared that its loca-
tion was in doubt because of New-
ton’s lack of utility, transportation,
and housing facilities.

Stiff Exam Set

For Contractors
By Calif. Law

Firms Must Have Employe
Who Can Pass Specific
Refrigeration Tests

SAN FRANCISCO — California
firms who want to operate as a refrig-
eration contractor will henceforth be
required to have at least one man
in their employ pass a_ specific
refrigeration examination, according
to an amendment to the state Con-
tractors Licensing Law which became
effective May 1.

Formerly, in order to get a Con-
tractors’ License, it was necessary
for a refrigeration firm to qualify a
man under a general examination on
contracting work, but the law now
reads as follows:

Scope of Examination

Part 1 (Old) Examination will cover
a general knowledge of the con-
tractors’ license law, mechanics’
lien law, labor laws (embraces
question regarding employment
regulation and supervision, work-
men’s compensation insurance,
safety in employments), and com-
mon business knowledge.

Part 2 (New) Sec. 1. Elemental and
fundamental knowledge of refrig-
eration.

Sec. 2. Identification from photo-

graphs of refrigeration tools, parts,

equipment, fittings, devices, etc.

Sec. 3. Nomenclature: Typical

“Freon” installation for a walk-in

box.

Sec. 4. Selecting equipment, esti-

mating quantities, and figuring a

bid on the above “Freon” walk-in

box.

Various segments of the industry
were asked by the state examinations
board to submit material sufficient
to make two or three complete ex-
aminations. The questions will be
rather “stiff,” one authority predicted.

It will be necessary for a firm to
qualify one man in its organization
in order to obtain a license. A
licensed contractor will be enabled to
work on jobs involving any changes
or additions to a _ building. This
means, in effect, that all refrigeration
firms doing installation work would
need a license. Those who did re-
frigeration service work only might
get by without one.

Another big factor that makes it

(Concluded on Back Page, Column 3)

Redmond Small Motor
Prices Slashed 10-16%

OWOSSO, Mich.—Price reductions
up to 16% on practically all alternat-
ing current induction types of frac-
tional horsepower electric motors
manufactured by Redmond Co., Inc.
here, have been announced by Lewis
Hamlin, executive vice president.

Reductions average approximately
10% on motors formerly selling in
the $2.50 to $8 price range.

Effective May 1, this is the second
price reduction made by Redmond
since last December when a 5% cut
was announced on these same motors.

Boasting a total production ca-
pacity of 35,000 motors per day and
employing 3,000, the company manu-
factures motors up to_45-hp. for use
in a variety of heating, ventilating,
and air conditioning applications.

Concerning these reductions, Ham-
lin said, “Our success in bringing
about certain important manufactur-
ing efficiencies has made these cuts
possible. We believe there is only
one way to avoid the catastrophe of
a serious inflation—make a concen-
trated effort to streamline production
methods, then pass the benefits along
to the consumer.”

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AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

Production Up, Electromaster
Range Still Trails Demand

MT. CLEMENS, Mich.—All present
members of the board of directors of
Electromaster Inc., manufacturer of
electric ranges, were re-elected at the
annual stockholders meeting held in
the company’s plant.

R. B. Marshall, president, told the
stockholders the demand for the com-
pany’s electric ranges from prac-
tically every distributor’s territory
still exceeds the supply. Finished
units move direct from the assembly
line into waiting box cars and trucks
without the need of storage, Marshall
stated.

The company’s production of elec-
tric ranges for the first quarter of
1948 is 61% ahead of the correspond-
ing period of 1947.

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Philadelphia, Pa.

Chattanooga, Tenn.

Reading, Pa.

Committee Representing

Mills Creditors Sets
New Meeting June 28

CHICAGO—An unofficial commit-
tee representing creditors of Mills
Industries, Inc., was made official at
the first meeting of creditors held
April 19, but there was no hearing
on the plan of arrangement, the com-
mittee reported.

Another meeting to consider the
plan was set for June 28, starting at
10 a.m. In the meantime, the com-
mittee said, “steps can be taken to
consider the contemplated plan in the
interest of creditors.”

Members of the creditors’ commit-
tee elected at the meeting are F. E.
Gibson, Graybar Electric Co., chair-
man; Nolan Browning, Bank of
America; F. J. Sherwin, Chicago
Hardware Foundry Co.; C. L. Shep-
hard, Gale Mfg. Co.; R. T. Anderson,
Operadio Mfg. Co.; L. W. McBride,
Wagner Electric Co.; and Earl Diehl,
Westinghouse Electric Corp. James
S. Cox, of the Chicago Association of
Credit Men’s Service Corp., is secre-
tary.

In a letter to creditors, the com-
mittee announced that A. E. Tre-
ganza has been elected executive vice
president and is directly in charge of
plant operations. The letter con-
tinued:

“We have been furnished state-
ments as of March 31, 1948, which
show net sales for the month of
March were $1,199,825.93 and net loss
for the month of March $53,152.72
(included in this loss are depreciation
adjustments, factory $48,438.68, ad-
ministration $1,179.87). The closing

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inventory as of March 31, 1948, was
$5,117,697.96.

“We are advised that the company
has been meeting current obligations
promptly and they anticipate proper
provision for future current pur-
chases. We are further advised that
no additional loans have been nego-
tiated with any lending institution
covered by debtor’s certificate.

“Management indicates substantial
progress due to seasonal period at
hand and no doubt April and May
results will indicate this factor.”

Special Biological Unit
Brings Druggist Sales

MIAMI BEACH, Fla. — Dramatic
use of an ordinary domestic refrig-
erator converted for biological and
vaccine storage has built sales con-
siderably for the Prescription Center
here, according to Max and Helen
Rosenbaum, owners.

The refrigerator, an 8-cu. ft.
model, has been outfitted with eight
stainless steel drawers, which occupy
90% of its interior space. Each of
the stainless steel drawers is divided
into a different type of refrigeration-
requiring biological drug, such as
insulin, injectable vitamins, serums,
vaccines, and viruses.

The store carries many unusual
specialties which have made it one
of the best-known prescription stores
in the South—such as a_ special
insulin for diabetic patients which is
available nowhere else in the area.

The front of the refrigerator
features an enameled red cross, with
arms 12 in. long, symbolizing the
medical importance of the box. Let-
tered on the face are the words

—® “biologicals, vaccines, and injectable

vitamins.” ;

Since the refrigerator is set up
immediately behind the window and
adjacent to the entrance, it attracts
far more attention than a refrigera-
tor back in the prescription section,
such as is the usual practice.

Literally thousands of wealthy
Miami Beach visitors, many with
diabetes, and scores of regular cus-
tomers of the apothecary drugstore
have been obtained merely through
sight of the box, according to the
management.

Bynum Appointed General
Sales Head for Carrier

SYRACUSE, N. Y.—Appointment
of O. W. Bynum as general saleg
manager of Carrier Corp. has been
announced by A,
P. Shanklin, vice
president in charge
of the sales divi-
sion.

Bynum will elso
continue his duties
as manager of di-
rect _ sales. He
joined Carrier in
1930 as a student
engineer. Later he
became branch
manager in Daliag,

Oo. W. Bynum
and subsequently southern region
manager and then district manaer
for Chicago. In 1946 he became man-
ager of direct sales.

Rohrbach Elected President

Of Raybestos-Manhattan, Inc.

PASSAIC, N. J.—John F. D. Rohr-
bach was elected president of Ray-
bestos-Manhattan, Inc. at the recent
annual meeting of the board of direc-
tors, the company has announced.

Sumner Simpson, president of the
firm since its founding in 1929, was
elevated to chairman of the board,
a position that has remained vacant
since the death of Col. A. F. Town-
send in 1940.

At the same meeting, W. H. Dunn,
formerly comptroller, was elected
treasurer, and W. W. Kievit, formerly
secretary, was elected comptroller
and secretary.

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AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948 5)

STORAGE SPACE FOR EVERYTHING...

ideal for large city homes, estates, boarding houses, farms, clubs, etc. Designed with all the modern features
and details demanded by the most critical consumer. Furniture stores, Appliance dealers, Department stores,
Building supply dealers; and other outlets reaching mass buyers can sell hundreds of this model to both
domestic and commercial users. The JORDON 10/4 has 10 cu. ft. of Normal Temperature (40°) space and
a 4 cu. ft. freezer-locker (0°)—yet its overall size is only slightly larger than that of an average domestic I

refrigerator.

@ SPECIFICATIONS—HEIGHT: 68", WIDTH: 39", DEPTH: 29", EXTERIOR FINISH: White Hi-Baked Dulux on Bonderized steel.
INTERIOR FINISH: Hi-Polished Stainless Steel. HARDWARE (semi-concealed type): Chrome on Brass. SHELVES: 5 (normal
temperature zone). ICE CUBE TRAYS: 6 (84 big cubes per freezing. Approx. 12 Ibs.). AUTOMATIC INTERIOR! LIGHT. INSULATION:
4” FIBREGLAS COMPRESSOR \% H.P. Kelvinator, Hermetically Sealed. APPROX. SHIPPING WEIGHT: 680 Ibs. approx.

BRIDGE THE GAP BETWEEN DOMESTIC
AND COMMERCIAL SALES

Thousands of installations prove that the JORDON
Model 14/6 is the perfect answer to the need for an
“in-between” size refrigerator. 14 cu. ft. of normal (40°)
storage and 6 cu. ft. of freezer-locker (O°) storage
make this model ideal for large family homes, farms,
and for many commercial installations in hotels, cafes,
restaurants, clubs, hospitals, institutions, etc. You can
do more business, enter new fields, show greater profits
with the JORDON Model 14/6. Users like the one con-
densing unit and one simple control which provides
simple plug-in installation and economical operation.
Additional specifications include: HEIGHT: 71%",
WIDTH: 43/2", DEPTH: 30", INTERIOR FINISH: High-
polish stainless steel. Automatic light. Seven (7) ice-cube
trays, 98 cubes, 16 Ibs. LOCKER DOORS: 2, insulated.
EXTERIOR FINISH: Hi-baked White Dulux or Stainless
Steel. HARDWARE: Heavy, chrome plated. Automatic
door latch, CONDENSING UNIT: Hermetically sealed,
KELVINATOR—¥% H.P. SHIPPING WEIGHT: 785 Ibs.
approx.

latch, CONDENSING UNIT: Ys H.P. Hermetically sealed.

THE SMALL REFRIGERATOR
WITH THE BIG FEATURES

The JORDONETTE has full 3% cu. ft. capacity, 2 ice
cube trays, automatic interior light, porcelain interior
and a practical PORCELAIN WORK-TABLE TOP.

The market includes: kitchenettes, professional offices,
studios, recreation rooms, trailers, field offices, and other
places where a small but completely equipped refrig-
erator is essential.

SPECIFICATIONS—HEIGHT: 34!2", WIDTH: 24%".
DEPTH: 252", GROSS CAPACITY: 31 cu. ft. EX-
TERIOR FINISH: Porcelain work-top. Front and sides,
Hi-baked White Dulux on Bonderized steel. INTERIOR
FINISH: White Porcelain—rounded corners. Automatic
light. Two (2) ice trays. INSULATION: fibreglas.
HARDWARE: Heavy, chrome-plated. Automatic door

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Plan it Right! Build it Right! Price it Right!

Back it with effective promotion. That, in a nutshell is
the essence of JORDON policy—and the reason why
JORDON has been able to produce these style, quality
and profit leaders and to carry them so quickly to the
topmost rung of sales success. That is what JORDON
has been promising you—and that is what you have
been getting. More sales, more profit, wider market-
ing opportunities.

FIVE YEAR PROTECTION PLAN AVAILABLE

ON ALL HERMETICALLY SEALED UNITS

PROSPECTIVE JORDON DEALERS AND DISTRIBUTORS —
ACT NOW!

Although we have almost doubled our manufacturing
facilities in recent months the increasingly heavy demand
means production will be overtaxed. If you are interested
in all or part of the JORDON line for your territory
PLEASE MAKE YOUR INQUIRY NOW. THERE IS STILL
TIME TO PROFIT ON THIS SEASON’S BUSINESS. «4

AMERICA’S MODERN COMPLETE LINE

JORDON REFRIGERATOR C0.

- Factory and Sales Division
| 58th $ St. and er oye! Phite. 43, Pa.

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Sea ee ead

For your free copy—Address
Redwood Fibre Products Co., Inc.
Dept. E, 228 N. LaSalle St., Chicago 1, Ill.

rR ee

| REDWOOD BARKWOOL INSULATION

A PRODUCT OF

| ~ REDWOOD FIBRE PRODUCTS COMPANY, Inc.

SANTA CRUE, CAMFORMIA

FOR COLD STORAGE AND
LOCKER PLANT OPERATORS

@ Whether you are building or remodeling your
cold storage or locker plant, you’ll find valuable
information in this ‘‘HAND BooK ON COLD
STORAGE CONSTRUCTION.” It tells how to figure
heat loss, how to estimate amount of insulating
material needed for a job. It gives helpful details
on construction and vapor-proofing. It also ex-
plains in detail how and why Redwood BARKWOOL
gives you these nine vital advantages:

EFFICIENCY * RESISTANCE TO MOISTURE °¢ PER-

MANENCE * ENDURANCE © UTILITY * FIRE RESIST-
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CRT

WHOLESALE ONLY

Please write early (on your own
letterhead) for your copy of this newest edition |
of the most complete catalog in the business.

1728 S. MICHIGAN

134 LaFayette St., New York 13,

, CHICAGO 16, ILL.
. % |

First Conference--

(Concluded from Page 1, Column 3)

and Application” by Paul Reed,
International Educational Director,
R.S.E.S.

Saturday Afternoon, May 1

“The Action of Methyl Chloride on
Aluminum.” A sound motion picture
presented by Dr. W. R. Rinelli of
Ansul Chemical Co.

“Testing Technique and Service
Aids.” A demonstration and talk by
E. C. Williams, Airserco Mfg. Co., Inc.

“Thermo Valves and Solenoids—
Theory and Operation.” An illustrated
talk by William Myers, Alco Valve
Co.

“The Hermetically Sealed Refrig-
erating Machine as Designed for
Commercial and Packaged Air Condi-
tioning Applications,” by Carl L.
Olin, Servel, Inc.

“Redwood Giants.” A sound movie
showing the use of redwood bark for
insulation. Presented by John H.
Klass, The Pacific Lumber Co.
Sunday Morning, May 2

“Solenoid Valves: Their Application
and Operation” and “R.S.E.S. and
R.E.M.A. Relations,” by H. F.
Spoehrer, Sporlan Valve Co.

“Simplifying Your Air Condition-
ing Problems,” by Dan D. Wile,
Refrigeration Engineering, Inc.
Sunday Afternoon, May 2

“Principles of Refrigeration” and
“Adding or Removing Refrigerant.”
Two short films. Presented by
Nelson Woodall, Virginia Smelting

| Co.

“Moisture Elimination in Refrig-
eration Systems.” [Illustrated talk
by F. Y. Carter, Detroit Lubricator

| Co.

“Theory and Operation of Thermo-
—_ *

KE ain ror ZESS MONEY
VAIRIFIED’ AIR IMPELLERS

V AIR DELIVERY BOOSTED 33%

WITH

Vv COSTS LOWERED 20%

KITCHEN VENTILATOR A SUCCESS

@ “To make this kitchen ventilator a suc-
cessful seller” wrote a manufacturer, “‘the
air delivery has to be raised, the cost of

the unit lowered.”

So Torrington engineers made tests
and studied the unit. With their recom-
mendations for proper combination of
fan blade and motor, along with minor
design changes, the manufacturer’s prob-
lem was eliminated. Air delivery rose

Mi

TUM!

Pt 2

RRINGTON, CONNECTICUT

from 276 cfm to 400 cfm. Manufacturing
costs were reduced over 20%.
Whenever you’re planning the use of
forced air, remember there are many other
case histories like this one. Put the ad-
vantages of Vairified Air Impellers to
work for you. While your product is in
the early stages of design, you can expect
the greatest benefits. Weare glad to con-
sult with you any time, without obligation.

™”

In the center of the foreground is David Fagg of the California Association of R.S.E.<.,
general chairman of the Western Refrigeration Educational Exhibit and Conferenc:.
At the far right is H. F. Spoehrer, Sporlan Valve Co., chairman of the R.E.M.A. education«|

committee.

conference visitors are busy absorbing knowledge in the Servel and H. A. Phillips Co. booth.

The two groups were co-sponsors of the conference.

In the background

static Expansion Valves.” A _ talk
illustrated by slide films presented
by Merle G. Haynes, Sporlan Valve
Co.

“Frozen Freshness’’-—-colored sound
movie by Paul Freeburn, Frigidaire.

“Servicing Refrigerated Cases” by
John Spence, Hussmann Refrigera-
tion Co.

New officers of the California As-
sociation of Refrigeration Service
Engineers elected during the confer-
ence were the following:

President, William E. Wharton,
Oakland; first vice president, Lloyd
Thomas, Monterey; second vice presi-
dent, Ralph French, San Diego; sec-
retary, C. L. Ruston, San Francisco;
assistant secretary, Charles Bell,
Fresno; treasurer, Stewart Bell, Long
Beach; sergeant-at-arms, Sam Grove,
Bakersfield; education director, Hal
Crumly, Pomona.

Must Battle for Sales,
Hildreth Tells Group

SAN FRANCISCO-—Although the
“shadow” of war may hang over the
immediate future of the refrigeration
industry, the sellers of refrigeration
equipment and service will be wise to
gird themselves for another type of
“battle’—the competitive struggle
for sales, it was pointed out by H. F.
Hildreth of Westinghouse Electric
Corp., president of R.E.M.A., in ad-
dressing the Western Refrigeration
Educational Conference here.

“The lush sellers’ market that we
have all come to love so much, where
the customers are on every side of
us, seems to be fast going out of the
window,” Hildreth said. “Every day
brings us closer to the time when we
will again have to sell our services.

“Now, the theme of your confer-
ence is ‘Promotion through Educa-
tion.’

“To me that statement can mean
only one thing. The fellow who is
ready and trained to face a competi-
tive future is the fellow who is going
to win out. From any way that you
look at it, you can’t lose on educa-
tion. It is the one thing that can be
helpful to all of us, in good times
or bad times, peace times or war
times. Whether we continue in a
peaceful economy or whether the
unthinkable happens, we should go
forward with our plans for more
and more education.

“This Educational Conference here
in California is one of the finest
things that has happened to this in-
dustry in a long time. I say this
because this conference has been
brought about through the coopera-
tion of trade associations. It shows
that we in this industry are growing
up to our responsibilities, that we
are learning that we can work to-
gether for the benefit of more people
and through this cooperation, we will
have a better and a stronger refrig-
eration industry.

“The seal of R.S.E.S. carries the
slogan, ‘We do it right.’ If there
ever was a time when you should
take that slogan to light and
analyze what it means to you and
your customers, it is now.

“If I were a service engineer, a
dealer, or a contractor, I would take
immediate steps to check over the
condition of my business. I would
talk to my organization on the need
for courteous, prompt customer serv-
ice.

“T would review my customer lists

and make certain that every one of
them knew that I was set up to take
care of their requirements, both on
service and the sale of new products.

“I would publicize what I could do
for these customers through every
possible means.

“T would check over the condition
of my stocks.

“I would put on a special sales
drive to get rid of any overstocked
items and bring my inventories into
balance.

“I would get my money out of
slow-moving items, even through I
had to sell at some sacrifice.

“I would clean up my store, put my
display floor in order, have proper
lighting and identification.

“IT would make my store a friendly,

tioni

pleasant place to do business. ae
“If I had any dissatisfied cus- — Distt
tomers, I would make every effort to — has |
settle the differences and win them plica'
over to my side, for there is no bet- posec
ter way to advertise than through 7 o)ro¢
the recommendations of satisfied 7 o¢ cy,
customers.” :
G-E Answers Charges - - Depe
8%
(Concluded from Page 1, Column 2)
in violation of this policy through ~ ws
inadvertence, clerical errors, or in- 8% i
experienced employes. Mthe «
Monarch-Saphin’s accusations were — was
denied by General Electric in an © April
affidavit filed in support of its action Board
against the nine retailers. The affi- Bos
davit was also filed in opposition to 7 was |
a cross-motion by Monarch-Saphin, ~ in the

asking that the action be set aside ~
on the ground that G-E’s fair trade
contract is “discriminatory.”

wy 4

parry Er cet sie
PIT’
HEAT EXCHANGERS _| i
quarte
) peacet
Electr:

4 Price
Loup flows inside the spiral corrugations | 5 meetin
prime” heat exchange relationship| _ This
with mes colder higher velocity suction gases j $226,8-
which travel outside the rapid-transe! |} qyarte
“Liquid-Fin” heat exchanger element. Capac | $15.0 |
ity per unit size is very high. No! ‘ OC
ASK YOUR WHOLESALER ... OR WRITE By

: er
REMCO, INC., ZELIENOPLE, PA. } tory ;
) quarte:

} ) Were $
In t

KK R ACK apr
) house

I sales t!
: last ye

ENGINEERED
UNIT COOLERS
FIN COILS
AIR. CONDITIONING
elrigeration Appliances, !nc.
923 W. Lake 8t., Chicago 7, |!!.

See your jobber or write
Mcintire Connector Co.
Nework 5, N. J.

ae Exhibits Crowded at W: C
a xhibits Crowded at Western Conference ‘a
ase ee
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AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948 5

Sa.%o e 3

e ® €: eo 5 A . ° Ph I

@ R. D’Olive Elected V. P. > % “e oe e of ° woot
PY son * fats

of Ingersoll Division 52x i
yA > hag

CHICAGO — The appointment of
R. D’Olive as vice president

Charle:

and g neral manager of the newly
create’ Ingersoll Utility Unit Divi-
sion «| Borg-Warner Corp. has been
annouced by Roy C. Ingersoll, presi-

dent «. the division.

p’O ve was for many years man-
ager * the appliance division of
Stewa. -Warner Corp., Chicago, si-
multa: -ously serving as vice presi-
dent « d officers’ committee member
of th board of governors of the
Nation | Electrical Manufacturers’
Assoc: ‘tion.

Dur ‘g World War II, he was
presid: :t of Frederick Hart & Co.,

produc of aircraft engine compo-
nents nd radar controls, at Pough-
keepsi N.. ¥.

The Utility Unit, which combines
bathroom, kitchen, and heating facili-
ties ': one “package” ready for
immeciate installation in the home,
under-oes final assembly at Evans-
ville, ind. Various parts are manu-
factured by plants of Borg-Warner’s
Ingersoll Steel Division at Kalamazoo,
Mich., and West Pullman, III.

The company reports that multiple
installations of the unit, a postwar
development, already are made in
more than 416 localities.

Cubex Creditors To Confirm

Bankruptcy Arrangements

NEW YORK CITY—Creditors of
Cubex Refrigeration Corp. were noti-
fied by Peter B. Olney, referee in

) bankruptcy, that the debtor was for-

merly known as Consolidated Condi-

» tioning Corp.

First meeting of creditors was held

\ before Olney April 29 in the U. S.

ort to |

them
0 bet-
rough
tisfied

nn 2)

rough ©

or in-

District Court House here. May 12
has been set as the deadline for ap-
plications to confirm Cubex’s pro-
posed arrangement with its unse-

» cured creditors under the provisions

of Chapter XI of the Bankruptcy Act.

Department Store Sales Rise
8% for Week Ended April 17

= WASHINGTON, D. C.—A rise of |
8% in department store sales over

the corresponding week last year

; were |
in an |
action — Board.

. 2
e affi- 7

ion to
aphin,

trade —

Westinghouse Establishes
)Record for Orders Booked

jations |

onship

| gases

lranse!

Capac |
Wo. !

wriltt

ee?

was reported for the week ended
April 17 by the Federal Reserve

Boston district, with a 2% gain,
was the lowest, while a 25% gain

in the Dallas district topped the list.
aside ~

‘ial

a

(ys remo: AIR CONDITIONING CO., INC.
¥ ‘Vision of Ice Air Conditioning Co., Inc.

LT |

PITTSBURGH — The $242,355,168
in new orders booked during the first
quarter of 1948 established a new

) peacetime high for the Westinghouse

Electric Corp., President Gwilym A.

Price declared at the recent annual
» meeting of stockholders.

This exceeds the previous high,
$226,848,611, established in the third
quarter of last year, by more than
$15,000,000,

Price also reported a net profit,
after $1,250,000 set aside for inven-

story reserve, of $13,135,789 for the

;quarter. Sales for the same period
) Were $209,787,878.

} In the first quarter of 1947, the

»

g Company made $11,060,195 net profit
}°N $140,121,973 sales. Thus, Westing-
jhouse received a return of 6.3% on

Sales this year as compared to 7.9%
jlast year.

—
—
ee
—
ee
a
—
en
—
eae
—_
—_
-
-_
=
=
a
-
-

Comp *t, fully auto-
Matic, marvels of
etlicien -y in sizes up

wage
eh gi cety

Sk

; 784 UNION STREET e BROOKLYN. N. Y.

The Only Combination Food and Bev-
erage Cooler That Can be Operated
Wet or Dry. Each Compartment Can
be Used Entirely for Dry Refrigeration.
Top Opening Prevents ‘‘Spill-Out"’ of
Cold.

(Suggested Retail Price)

%

IDEAL FOR:

FILLING STATIONS HOSPITALS

RESTAURANTS SODA FOUNTAINS
DAIRY STORES BOWLING ALLEYS
HOTELS MEAT MARKETS
TAVERNS .DELICATESSENS
FISH MARKETS CANDY STORES
GROCERIES DRUG STORES

SPECIFICATIONS:

Sealed cabinet: 6534” x 38” x 2914”
Solid 3” insulation—Vermin-proof
Top compartment: 353%” high x 2034” wide x
15'4” deep (Slightly over 62
cu. ft.)
Food compartment: 2114” wide x 28%” high x
2034” deep (Slightly over
7% cu. ft.)
Total storage capacity: 14 cu. ft.
Finish: Exterior—Silver Blue
Interior—Porcelain enamel
Top and 2 sliding covers, stainless steel
Condensing Unit: 4% H. P., twin-cylinder air
cooled Equipped with Tecumseh, Universal
Cooler, or Copeland unit
Motor: 4% H. P., 60 cycle, single phase, 1750
r.p.m., 110 volts, capacitor type
Refrigerant: F-12 Freon
Automatic light in food compartment
8-point cold control

Ask your distributor for this great profit-maker—
or write us for his name. Distributed in many
areas by G. E. Supply Corporation.

ONLY °385 “'*"”

Write for details of franchise for open territory

Artkraft
Manufacturing Corporation

i icivccicvececoess
Quality Products for more than a Quarter of a Century
icine chxssnccessnne
200 KIBBY ST., LIMA, OHIO, U.S.A.
GR Karscestecesscnca

3 u 7m — gt - * :
ple) * 4 — - ———— ie - ee —_— ie fe = ete

| THIS COUPON FOR YOUR CONVENIENCE

ARTKRAFT MANUFACTURING CORPORATION
200 KIBBY ST., LIMA, OHIO, U.S.A.

(1) Please send the name of the BEV-FOOD distributor
in this territory

[). Please send details of distributors’ franchise

a
ee

a

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6

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

Kelvinator Program May Fit 20,000
For Sales Careers In Next 3 Months

DETROIT—More than 20,000 re-
tail salesmen are expected to be
trained in the next three months as
part of the 1948 phase of Kelvinator’s
continuing program of sales educa-
tion, according to C. T. Lawson, vice
president in charge of Kelvinator
sales, Nash-Kelvinator Corp.

“Kelvinator’s Vocation-in-Sales Pro-
gram meets specific new requirements
of retailers in 1948,” Lawson said.
“Most of them will be enlarging their
sales forces this year, training new
men, and developing their sales edu-
cation activity on a sustained basis.

“Our purpose is to provide dealers
with (1) a simple, effective and
proved method of attracting prospec-
tive salesmen, (2) a scientific, easily
applied procedure for separating
those most likely to fail from those

most apt to succeed, and (3) a train- —

ing program to teach men funda-
mental principles of successful selling
and impart a thorough knowledge of
Kelvinator products.

“We are very pleased with the suc-
cess of the program in the past year,
during which more than 11,000 men
were trained and our retailers pro-

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TOOLS -

Designers and Monviacturers
of Theemosiotic Expansion
Valves; Evaporator Pressure
Regulators; Solenoid Valves;
Fleat Volwes; Fleat Switches,

SUPPLIES

vided with a comprehensive plan for
a profitable sales force.

“A great deal has already been ac-
complished by Kelvinator dealers in
sales education work. But the real
benefits of our program still lie in
the future. As merchandise becomes
progressively more plentiful, as com-
petition is further intensified, dealers
who have taken full advantage of
the opportunity to lay the sales
foundation now will be repaid in sub-
stantial, profitable business.”

In current revision of the program,
which has been in operation more
than a year, Kelvinator has spent
more than $175,000 for visual train-
ing materials alone, Henry L.
Schmutz, director of sales education
said. Factory training of distribu-
tor and zone sales training personnel
was completed late in March and
local schools at key points throughout
the country are currently underway.

Basic material for the program,
Schmutz said, includes procedures
for the attraction of salesmen,
methods for selecting them, through
the use of personnel tests, scoring
keys and an interview guide, text
books and four full-color sound slide
films and four Kodachrome sound
motion pictures.

For the attraction phase of the pro-
gram, dealers are supplied with quan-
tities of the booklet “To A Man In
Search of His Future,’’ which gives
the prospective salesman an insight
into the profession and provides him
with a simple test for rating his
aptitude for the selling field. The
dealer also is given suggestions and
formulas for attracting prospects.

The selection phase of the program
provides the dealer with helpful
guides for the segregation of appli-
cants for sales jobs. A full textbook
on this subject, covering in detail the

e>
=

ak i oes

' ‘ALCO VALVE CO.

853 KINGSLAND AVE. © ST. Louis 5, Mo.

SR ey IR BN bene

when you’re in need
he’s a friend indeed=

CALL
YOUR
ALCO WHOLESALER!

He’s the vital link in the

refrigeration industry that joins |
us all together for

mutual help and profit!

Lc.” Ee Oye a. ns ae pe MN Bia

356,150 NEMA Household Unit Sales In
March Bring Quarter Total to 942,673

Pp
Complete Refrigerators Only wat
(Lacquer and Porcelain Exterior Cabinets) (Advertised Sizes) ie
MARCH serv
Domestic last
(48 States Other Mar
Sizes and D. C.) Canadian Foreign Tota @ sale:
1, Besse than 4 cu. ft..... 159 ois * 159 BB utili
B © OM. Th. ci cceccccess 1,438 1,433 Al
S, Breese} sigs asics sat te .. Be coole
ee oS. See eee 39,034 4,949 43,98) tione
FO Dy sescaccccsces 93,524 6,779 10,303 # sales
Oi BGs. akg hee Re ntes 139,451 se 4,344 143,795 # auto!
7 2: 10-Cu: fe. 2a.c: 59,521 1 1,968 51,49 9 plian
8. 11 and 12 cu. ft. ..... 4,981 4,98) Sa
8; 138 ch. ft. and up ..... 1 sas me | MB deale
OO: Ek wctere ves eens 338,109 1 18,040 256,15 # corn
FIRST THREE MONTHS of
Domestic Marc
(48 States Other follo\
Sizes and D. C.) Canadian Foreign Tota @ Appl
1. Less than 4 cu. ft..... 674 - 64 fm Refri
“aS SS eh ae 2,977 116 3,08 Bins
S| Sere aera Ue 7 Garb:
eS ee eee 90,403 - 12,832 103,235 @ Hom
Be ai asevavcses 323,716 708 22,776 24718 pa
= pe ee ern 277,272 66 9,758 287,0% MH Cloth
7... 8 @md 10 Gi Th. 20.60% 174,603 2 4,503 179,10; @ Irone
8. 11 and 12 cu. ft. ..... 22,164 112 22,24 Wash
® 16 60. HM. and up «..... i need seis 1 —
Me Ee aachces st cece 891,810 V1 50,097 942,64 3 Wate
Participating companies: Admiral Corp.; Crosley Div., AVCO Mfg. Corp, Fat
The Coolerator Co.; Hotpoint, Inc.; Frigidaire Div., General Motors Corp, § were
Gibson Refrigerator Co.; General Electric Co.; Nash-Kelvinator Corp.; Norg § those
Div., Borg-Warner Corp.; Seeger Refrigerator Co.; Westinghouse Electric Cor
whole selection procedure, is pro- Kelvinator appliances. Two
vided every Kelvinator dealer. Its This text is complemented by fow
title is “Selecting Salesmen—Key to Kodachrome sound motion picture Apr
a Good Sales Force.”’ In addition, the They: are: “Tops from Top-to-Bot.
dealers are supplied with scientifically tom,” which covers the Kelvinat DA’
designed personnel tests. refrigerator line; “Talk About :@yision
The training phase at the retailer Range,” which covers the range line pointe
level is based on two textbooks com- “J’l] Buy That,” a product film o Bin Mic
plemented by eight films. the home freezer, and “Surprise fo @ Grand

The first book, “Your Way to
Success in Selling,” is a volume
“about selling ... and how to sell
successfully. It has been prepared
not only for the newcomer to sales,
but also to enable the experienced
salesman to review and revive those
sales essentials he may have had
little opportunity to use during recent
years of product shortage.”

The four full-color sound slide
films supporting this text are ‘“Here’s
to Your Future in Sales,” which con-
cerns opportunities in the selling
field; “How and Why Customers
Buy,” which covers the steps to a
sale and basic buying appeals and
motives; “The Man the Customer
Sees,” which deals with the personal
factors in selling; and “You Can
Learn From a Miss,” in which selling
techniques are demonstrated.

The second book, “Your Way to
Success in Selling Kelvinator Prod-
ucts,” as its title indicates, deals
specifically with the company’s prod-
ucts. It provides the salesman with
background knowledge on the insti-
tution behind the product, explains
basic principles of refrigeration and
the general construction details of
Kelvinator products, and thoroughly
covers essential information about

Janie,”

which covers the need fo

home freezers.

420 N. LA SALLE ST.,

Refrigerator Door Gaskets
' Are Again Made From
Crude Rubber

CHICAGO 10, ILLINO!

Beauty that wins instant attention and

approval . . . a wealth of engineering
features that guarantee superior efficien-
cy in years of convenient food protec-
tion . . . this is the combination that
makes the BEN-HUR dealer franchise
highly enviable.

Take any one of the FOUR popular BEN-
HUR Models — 6, 9, 12.5 or 18 cubic
foot sizes — give it a feature by feature
comparison. The BEN-HUR comes out on
top consistently — ‘and proves its su-
periority in the home after you install it.

COMPARE THEM ALL . . . And You'll
Choose The BEN-HUR Line

Dept. AC, 634 E. Keefe Ave., Milwaukee 12, Wis.

HEALTHFUL LIVING

Powerful National Advertising .
plete Selling and Display Materials
Seasonal

Direct Mail Sales Helps .. .

Newspaper Ad Mats...
that make the BEN-HUR Line highly

profitable.

THROUGH

FROZEN

. Com-

are all EXTRAS

FOO!

F) WTERSTar
225

dae Wi
eh
oe
te
ss
deal eaaied = cnt
ee : |
ae |
| -&
a Wo.48A |
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ss —_mgIreNo
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, need yools - eietiieidemiaeeieis _@ plete
wher yor equipment: ee ae marl
: or esfrigero"™ " ai is “A
: yin toe Se
: ; nem a’ / ~ t firm, v
"ne hurry z gj j : es Britigé
ytd for yO" i a, eft “ p Kalam
: : < ti, mesma bee
hg Po So on Fond
; wont Dhabi scttire i eae i se
| ily has the a ae | ee at es
t | , q 4 % eo i " oa 7... 2 7 ss at Or ee yer meee ’
. 7 n*. \ 6. i BH JARROW PRODUCT’
| when Yo | = V4 ye rT SEEPS :
: ation ; - : ae Fs webct Sia .
” deveropmen™ ° yse ; , i, é re ho |
on new ini ch \s pest t0 ; oe ¢ ; i, f ££ be a See ee ee a Ee nn a RS ee
; or wht dips Pe i ‘ . \
chang®, + at nis finger"? | Vw’ >: a SS © —e—e——“—“‘“‘asOC—C—Cs—C~s—CO*sCOrs—sC*;Ci«COSSRRRNSCOC;
| he's gor ® ‘ @ * 7S fs - &!, eee 7
| where . ; _ i... Me aa 1 1 | 4
. ss — PAN ye gmcen 7} 70, IS a i
: er YO“ need — a : | . . Hj 7 A Yl Hf: , ..
. hence e's x4 | — ie IS. ime.
he ony kind. n Lo 7, i Y o - 1 5e: ‘Ee
, gmon 3 Y] Bee
AY mighty go° Ny nah P efi *
| = veces ) (A (Ne 1€5 4
| . ae es yy ag / GATISF: Lia
_oresaler ooh a lif 5. A |
| very ALCO ea 4 as fine : Rf. pus ue Lf. —_ 4
‘ \ sec 1° give ee Ee do -— t° WS ——— ; ‘ 4
; sevec™™ Volves °° © ae
| Be gee ae | _BEN-HUR Farm and Home Freezers |i
busine ; 4 | 4
iid your x Cd
help > if
eee 7 ee
Za\ : : ord q : ae
; ar ; q ’
i 4 ta .
x | a y
) a ; Reve
. BEM-MUR MEG. CO. BEW-II|/BE====
A
ee
. : - ‘ = z ra ee ——. pio t PORES 2 its 7 e 95 i ee Se Foi dey Be tt
= fae ee ey ne | Se ae ee <a oe a a ee , ue SE a? ‘ 5 ll 4 a Se i yr es a x ep

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

a

——_

In | West Penn Area Appliance

3

PITTSBURGH — More
water heaters, refrigerators,
freezers, dishwashers,

sales Set March Record

ranges,

home

and garbage

disposes were sold in the territory
served DY the West Penn Power Co.

las

t March than during any other

March on record, Harvey Restofski,

Loty sales promotion manager for the
* 1% Mutility, reported recently.
1,43 All tne above appliances plus room
coolers, clothes driers, and conven-
43,9%) tional vashers showed increased unit
10,39 sales over @ year ago. Ironers and
143,75 J automa\ic washers were the only ap-
51,49) |pliances to register decreases.
4,98 Sales figures were reported by 657
| Madealers serving the southwestern
356,15 # corner of the state in the area south
of Pittsburgh.
Comparative unit sales between
March, 1948 and March, 1947 are as
oes March ’48 March ’47
ei Appliance
y= eg 2,047 1,787
NEES .onissbseensers 851 467
3,08 MF pishwashers ......... 39 22
’ Garbace Disposers ... 48 18
a Home &
100mm far m "Freeners es 164 105
471% Room Coolers ........ 3 1
287,0% @ Clothes Driers ....... 14 4
179,10) MH Ironers ...-eeeeeeeeeee 208 223
22,974 Washers, Automatic . 237 369
it Washers,
l Conventional ....... 1,373 1,246
942,63, Water Heaters ...... 369 319
_ Corp, Farm electric equipment sales
Corp, were spotty and somewhat under
- Norge those for March, 1947, Restofski said.
ic Corp
Two Airtemp Dealers
by fou . . .
ictu | Appointed In Michigan
-to-Bot: §
lvinata DAYTON, Ohio—The Airtemp Di-
bout i:@yision of Chrysler Corp. recently ap-
ge line @ pointed two new “Four-Star’” dealers
film o @in Michigan—the Post Fixture Co. in
rise fo: @Grand Rapids, and the Miller-Davis
2ed fo @Plumbing & Heating Co. in Kala-

mazoo.
Both companies will handle

com-

plete lines of Chrysler Airtemp air
conditioning, heating, and commercial

refrigeration products. Louis G.

Post

is the owner of the Grand Rapids
firm, while T. P. Kersjes is president,
C. J. Davis, vice president, and R. D.
Britigan, secretary-treasurer of the

| Kalamazoo organization.

Water, water
everywhere...

when cooled by
¢

Now you can enjoy the
water perfectly cooled the
steel for cooling tank

assemblies. Tops are also
made from stainless steel.

Dealer Franchises available -
*& The last wordin...

ELECTRIC
WATER
COOLERS

]

: .

| | Revelation Company

og Division of
by INTERSTATE ENGINEERING CORPORATION

2250 East imperial Highway
El Segundo, California

00!

and wonderful to drink

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healthful luxury of drinking

Revelation way. Revelation
uses only sanitary stainless

Evans Sees No Price Cut
Near on Hamilton Dryers

TWO RIVERS, Wis.—There will
be no price reduction on Hamilton
dryers in the near future, according
to H. G. Evans, vice president in
charge of sales of the Hamilton Mfg.
Co. here.

Pointing out that the company had
maintained its present prices for 17
months, since Nov. 15, 1946, despite
material cost increases of 171%4% and
labor cost increases of 12% in the
same period, Evans said, “After a
careful analysis of material and labor
cost trends, we see no justification
for a reduction in price.”

Allen-Bradley Moves
To New, Larger Quarters

CHICAGO—Local offices of Allen-
Bradley Co., manufacturer of electric
motor controls, will be located in
new and larger quarters at 445-
447 No. LaSalle St. here. John
McC. Price is district manager.

Schaefer Appoints Three;
Detroit Branch Opens

MINNEAPOLIS — Schaefer, Inc.,
here has opened a branch office and
warehouse at 1951 East Ferry Ave.
in Detroit and named Thomas
Blackett manager, Harold L. Schae-
fer, president, announced.

Blackett has been Schaefer district
factory representative in the Michi-
gan-Ohio territory for the past sev-
eral years.

At the same time, Schaefer an-
nounced appointment of Ed W.
Flanagan as district factory repre-
sentative with headquarters in Wash-
ington, D. C., and Blackett an-
nounced appointment of Le Roy B.
Schlichter as district factory repre-
sentative with headquarters in Cin-
cinnati.

Flanagan will handle Schaefer
sales in central and western Pennsyl-
vania, West Virginia, Maryland, Dis-
trict of Columbia, and Virginia. He
has been engaged in retail and
wholesale sales of low temperature
equipment and locker plants in the

Ed Flanagan

New England territory since 1940 and
has handled distribution of ice cream
and frozen food cabinets since 1946.
The new Detroit office will handle
sales in Michigan, Ohio, Kentucky,

Le Roy Schlichter

and Indiana. Blackett will actively
cover Michigan and upper Ohio and
Schlichter lower Ohio, Kentucky, and
Indiana.

Schlichter was recently associated
with Cabinet Sales, Inc., Detroit, dis-
tributor of Schaefer ice cream and
frozen food cabinets and home
freezers. He entered the refrigera-
tion field in 1937. He joined Cabinet
Sales in 1947.

Quillen Refrigerater Co.
Files Bankruptcy Petition

INDIANAPOLIS — Clarence A.
Quillen, owner and co-founder of
Quillen Brothers Refrigerator Co.
here, has filed a voluntary petition
for bankruptcy in Federal Court.
He listed indebtedness of $231,818,
with assets of $260,648, including
$1,513.13 bank deposits and $1 cash
on hand. :

Quillen blamed the condition of his
company on lagging sales and the
steel shortage. The steel shortage,
he said, prevented completion of
several contracts, including an order
for $45,000 worth of commercial re-
frigerators, and cancellation of a
$75,000 order for large walk-in re-
frigerators by the Army Quarter-
master.

The company only recently ex-
panded its plant and had planned
expansion of operations for this
year, when the steel shortage and
sudden decline in sales set in.

According to John A. Alexander,
attorney for Quillen, the 17-year-old
company “just ran out of cash.”

POSITIVE sealing of |
refrigerant provided
by bellows-type shaft
seal. Readily replace- —

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EXTRA LARGE receiver

of seamless steel has _
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balancing of flywheel —

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results from steel valve

LIGHTWEIGHT alu- |
minum pistons, with
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rings, minimize recip-

— rocating forces for

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AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

i

INSIDE DUPE

&y GEORGE » TAUBENECK

(Concluded from lied 1, Column 1)

people, including President Truman;
Paul Hoffman (who, as head of the
Economic Cooperation Administra-
tion, is about to become one of the
two or three most influential men in
the world); Willard Thorp,, Asst.
Secretary of State for Economic
Affairs; Thomas B. McCabe, Chair-
man, Federal Reserve System; vari-
ous people in the new NSRB
(remember those letters!); and sea-
soned members of the Washington
press corps.

We don’t have the whole story yet,
and there are a lot more people to
see. But we can pass on to you a
few items of off-the-record informa-
tion right now. And, as they used
to say in advertisements: ‘Watch
this space for further important
announcements!”

Quick Summary

A quick appraisal of the “fix we’re
in’ could be summarized as follows:

1. The war scare is no phoney.
Russia won’t stop until she’s stopped.

2. Practically nobody expects us
to be shooting this year or even next
year. Most authorities predict the
explosion for sometime in the 1950’s,
with the majority expecting it in
1950, 1951, or 1952.

3. If Stalin starts shooting at us
sooner, it will be the most disastrous
mistake any ruler has ever made.

(More on this in a later “Inside
Dope” we hope—some of the whys
for this statement.)

4. The real reason Eisenhower has
refused to run for President: he
would be more useful to his country
as Chief of the Armed Forces. It is
assumed that World War III could
begin during the next Presidential
term-of-office.

5. It will be quite awhile before
the rearmament program will affect
many businessmen. New “controls”
probably won’t come soon. Everyone
wants the country to be healthy and
the economy sound before the shoot-
ing starts. Don’t let big appropria-
tions for defense alarm you. Such
authorizations are “slow money.”

6. Harry Truman is a mighty nice
fellow, but he probably won’t be
around next year. Put your money
on (1) Stassen, (2) Vandenburg.
Those who know Vandenburg well
believe he will make a great one-term
president. (If Stassen is elected, he
might hold office longer than Roose-
velt! We'll have more to say about
this prophecy later.)

White House Visit

Meeting President Harry S. Tru-
man for the first time is a pleasant
surprise ... almost a shock. He’s so
much more impressive than I’d ex-
pected him to be.

First off, he’s so healthy in appear-
ance. The contrast with Roosevelt,
whom we saw many times in Wash-
ington from 1933 on, is startling.

When you saw him in his office,
Roosevelt was a bit unkempt and
untidy. Truman is without doubt one
of the best-dressed, most faultlessly
tailored, and handsomely groomed

specimens of Men of Distinction
you'll ever see. (What a picture he’d
make for the Lord Calvert advertisc-
ments. )

With Roosevelt, you were alwars
conscious of his affliction. You
walked around behind his desk to
shake hands with him while he re-
mained seated. Harry Truman comes
around in front of his desk to shake
hands. His carriage is erect, his
movements vigorous and emphatic,
and he looks just as if he had stepped
from a barber’s chair, following 10
hours of sleep the night before—and
a long vacation in a sunny climate.

The U. S. Presidency is supposed
to be a man-killing job. Harry Tru-
man appears to be thriving in it, and
enjoying every minute of it. From
what he said, and from the way he
looked, we doubt very much that he
will step aside for another candidate.
He’s “fit as a fiddle and raring to
go,” and entirely confident that he’ll
be the Democrat’s presidential
nominee.

There’s one thing that Truman has
in common with FDR, in an intimate
interview or press conference: like
Roosevelt, Truman _ oversimplifies.
He makes big issues seem like
ABC’s. With Truman, a controversy
is an open-or-shut case. Like Roose-
velt, his side is white, the other black.

But there’s a big difference between
Truman and FDR in the presentation
of their oversimplifications.

Roosevelt tossed off his dictums
almost condescendingly, with an airy
wave of the long cigarette holder in
the direction of the peasants.

Truman knows he is an ordinary
fellow, and acts that way. He also
assumes, it would seem, that those
he addresses are also sweet, un-

’Tain’t so you say, but consider this: often
less than 15% of the selling price of your
equipment is represented by the refrigera- _life..
tion unit you install. Yet the satisfaction of
your customer is fully dependent upon the
uninterrupted operation of that refrigera-

tion unit.

It’s a great sales advantage when you can say
“we are using Brunner units.”

Your custom-

ers know of Brunner’s reputation for quiet
running, low maintenance, dependable long
-and they are being kept posted through
the pages of trade journals they read for guid-
ance. The best part is this: it costs you no
more to equip with recognized and preferred
Brunner refrigeration units.

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AIR AND WATER COOLED MODELS

Ye HP. TO 25 HP.

spoiled, and unsophisticated. He
uses the word “‘implement,”’ too much.
But he says “damn” often, too; and
that helps.

FDR was stagey; he had the grand
manner. Harry Truman is relatively
humble. At the same time, he is
surprisingly self-confident. Above
all he seems sincere. It’s almost im-
possible not to like the fellow, and to
feel sympathetic with and for him.

When you leave his office at the
White House, you wish fervently
that he had the gift for choosing
more competent advisers. He’s
an awfully nice guy, and_ the
apotheosis of the “average’’ citizen.
Anyway, that’s how we sized him up.

What the NSRB Is Up To

Arthur Hill of Charleston, West
Virginia, is top man at the NSRB—
the outfit which may some day tell
you what you're going to do and not
going to do. Before coming to Wash-
ington he was a Greyhound Bus line
executive.

He and Ferdinand Eberstadt are
working on these two premises:

(1) In peacetime we should do
what we don’t have the time or the
resources to do after the shooting
starts.

(2) In wartime, all basic re-
sources—like oil, steel, electricity,
and transportation—are insufficient.

Put the two together, and you can
guess what they’re going to do next;
expand steel-making capacity, en-
large oil-producing capacity, increase
electricity-generating capacity, and
build lots of planes, trucks, freight
cars, and locomotives.

Next: build up stockpiles of scarce
materials.

Money already authorized by Con-
gress for storing up reserves of such
things as manganese, tin, cobalt,
cinchona bark, lead, platinum, copper,
diamonds, natural rubber, and other
items we have to import, is largely
unspent at the moment.

The Munitions Board, which has
the responsibility of procuring these
stockpiles, wisely has refrained from
competitive bidding for those items
which civilian industries can’t get
enough of—lest inflation get out-of-
hand, and civilian suppliers be handi-
capped in their race against burgeon-
ing demand.

Watch for this stockpiling program
to be stepped up, however. That
may hurt some business a little.

Straws In the Wind

Aluminum and fractional horse-
power motors for planes, steel for
freight cars and vessels and oil rigs
and electric power plants (also cop-
per), and lead for atomic-ray shield-
ing: these will be demanded more
and more by the slowly accelerating
rearmament program.

Right now there’s heat and pres-
sure on the manufacturing of oil-
consuming devices: oil burners for
homes, diesel engines, etc. Railroads
are being encouraged to switch their
orders from diesels to steam loco-
motives, for example.

And oil burner manufacturers may
be loaded up with orders for arma-
ment items they can make, thus
keeping them from making more oil
burners. (Here is the new pattern
for “reconversion.” If a civilian in-
dustry needs to be curbed, the NSRB
can try to keep it in business by
sending munitions orders its way).

Another program which the NSRB
is working on is obviously long-range
in its implications. (It assumes that
Russia wisely will refrain from at-
tacking us for several years.) This
program is the strategic relocation
of war industries. (The consequences
of this remote program are —
wow! . . earthquaking is a mild
term for them).

Certainly it would be wise for any
manufacturer who contemplates the
erection of a new plant to consult

with the NSRB as to location before
going ahead.

Big idea of the NSRB is to prepare
a set of plans and strategies for ip.
dustry and business in case war
comes; just as the Army and Navy
prepare, in advance of conflict. de.
tailed directions for repelling any
enemy attack anywhere.

Could be that the existence of t rege
plans—for the first time in our his.
tory—will postpone World War I
for a long time. We hope!

Paul Hoffman, Salesman

It’s refreshing to find a life ong :
salesman in government for a change,
Paul Hoffman, who _ resigned his
$96,000-a-year job as presiden’ of
Studebaker to head up the Econc mic
Cooperation Administration (the new
bureau which will put the Mar;hal!
Plan into effect) at $20,000 a ear,
is definitely a salesman.

He sold so many Studebakers ip
California as a young man tha’ he
rose to become president of his
company.

During the latter stages of World
War II he headed up the Committee
for Economic Development, which
sold American business men on pre-
serving American Free Enterprise by
going to bat for it through: (1)
their own demonstrations of its
efficacy, and (2) through explana-
tions of what makes Free Enterprise
“tick” via advertising and publicity.

And now, as the man who’s going
to try to keep Europe and Asia tied
to America by spending our dollars,
he’s. still selling even while he’s
giving stuff away.

As he puts its, he was “catapulted”
into this job—one of the two of
three most influential positions in the
world today—but when he landed on
his feet, both feet were racing ahead.

Like Henry Ford II, his first task
is that of proselyting the best execu-
tives and experts he can locate, and
like ‘‘young Henry” he’s grabbing
them quickly.

No Rest for

Averell Harriman

Right off the bat, he persuaded
Averell Harriman to resign his cabi-
net post (Secretary of Commerce)
to become the ECA’s “Roving Am:
bassador.” This was no easy selling ~
job, because the wealthy Harriman is"
mighty tired of travelling around
Europe, arguing with inferiority-
complexed statesmen, trying to sleep ~
in airplane bucket seats, and eating
Europe’s menus.

But Hoffman realized that Harri-
man’s experience and knowledge 0
Europe’s problems and prima donnis —
would give the ECA a six-month —
head-start if Harriman could be sold
on sacrificing, once more, his com: —
fort and private life for the good of
his country.

Hoffman sold him this
goods.”

Incidentally, Harriman’s salary is ©
$25,000 a year as compared with ©
Hoffman’s $20,000. Harriman need:
that salary like he needs a hole it)”
his head. Hoffman admits wryly that
he won’t be able to live on his salary.)
(and keep up his fixed obligations
and that his wife thinks he’s crazy
Nevertheless, Hoffman insists that
Harriman’s assignment is the mort)
important, and that it deserves ‘)
higher salary.

Next, Hoffman sold Dennis Fitz
gerald, who probably knows mole
about food supply and distributio
problems than any other man in tht)”
world, on leaving the comfortable
lifetime security of his position »
the Department of Agriculture ‘o a
cept the tenuous, insecure title “
ECA Food Director. Hoffman als
grabbed brilliant Richard M. Basset
Jr., for his executive assistant.

And he’s still selling high]: -pai
experts on working for him at coll
paratively low government sa aries

“bill of

‘al
nines de:

26,000 SQUARE FEET
OF STORE AND
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Everything you need in REFRIGERATION,
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F

MELROSE PARK, ILL.

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—

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x

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

Hecting Control Sales
At Penn Electric Will
Be ‘leaded by R.V. Clark

GO. EN, Ind.— Appointment of

R. V
contr

Slark as manager of heating

sales, and the opening of a
Cleveland sales of-
fice headed by W.
S. Lossie have
been announced by
Penn Electric
Switch Co. here.

In making the
announcement, R.
H. Luscombe, gen-
eral sales man-
ager, said that E.
A. Price will suc-
; ceed Clark, who

R \. Clark was promoted
from istrict manager of the com-
pany. Dayton office. Clark, who has
been vith Penn for 20 years, will
headg arter at the main office here.

Pri was formerly manager of the
comp .1y’s Dallas, Tex. district, and
will | replaced by James Stiver who
rece!‘ly joined the staff after serving
‘he air conditioning division of
Gene’al Electric.

Penn’s new Cleveland office will be
located in Room 902 of the N.B.C.
building; Lossie, who will manage
this district, served with Minneapolis-
Honeywell Regulator Co. before join-
ing Penn.

Using Cases Properly Nets
Grocer Saving on Bills

MIAMI—Savings in electricity are
made at the Table Supply Super-
market here because all refrigerated
cases are kept well stocked.

“If open-type refrigerated cases are
not kept adequately stocked, warm
air circulates more freely and uses
up more current,” explains William
Gross, manager of the store.

Gross has instructed stock clerks
to make sure each case is stocked
properly. As a result, the store gets
the maximum value for each kilowatt
hour of electricity consumed. ;

Additional savings in electricity are
made by defrosting and cleaning the
five meat and fish refrigerators and
six open self-service cases on a
regular schedule, he said.

Refrigerators which have an accu-
mulation of ice on the coils use as
much as one-third more power, the
store manager points out.

In cleaning out the cases, a clerk
takes out removable parts, scours
them, drys them, and inspects them
for mechanical defects.

Gross cuts his electric bills even
more sharply by extinguishing all
lights inside cases at night and by
covering open self-service cases.

Trisolino Opens ‘Charm House’

UTICA, N. Y.—The Charm House
of Furniture, featuring a complete
line of electrical appliances, has been
opened by Joseph Trisolino at 741
Bleecker St.

Now Available In

110 MODELS

All Temperature Uses
Freon or Methyl-Chloride

* PACKAGED AIR COOLED
Y, H.P. Vy H.P.
* STANDARD DUTY AIR COOLED
Vs H.P. Yo HP. % HP.
* HEAVY DUTY AIR COOLED
V, H.P. Yo HP. % HP.
1 H.P. 114 HP. 2 HP.
* HEAVY DUTY WATER COOLED
Y HP. % H.P. 1 H.P.
1%H.P. 2H.P. 3H.P. 5 H.P.
Inc ‘ire about our Combination Air and
Woier-Cooled Units, 3/4 H.P. through 2 H.P.

_ See general catalog
‘or complete specifications.

fy. Co.

LANCASTER, PA.

MPORT DEPT: 39 BROADWAY
_NEW YORK 16, N_Y.

- Weis Named Distributor for

McCray In St. Louis Territory

KENDALLVILLE, Ind. — McCray
Refrigerator Co. here has recently
appointed Henry Weis, Jr., Inc. of St.
Louis as distributor for its products
in the St. Louis territory.

E. E. Barbee, who formerly served
this area from the factory branch, is
now district sales manager for Mis-
souri, Kansas, and southern Illinois.

Offices and salesroom of the newly
appointed distributorship are located
at 1919 Washington Ave., St. Louis.

‘Refrigerated Self-Service Is

Stressed at Acme Supermarket

BINGHAMTON, N. Y.—Refrigera-
tion is the big talking point for the
new Acme Supermarket just opened
at 185 Court St. here.

The market has the first 100%
self-service meat department in the
city. Every item is plainly marked
and kept fresh by constant refrigera-
tion.

Refrigerated self-service produce
cases are another feature.

NCRSA, CRMA Meet To
Pick Trade, Public

Relations Commi ttee

MINNEAPOLIS — The National
Commercial Refrigerator Sales Asso-
ciation will meet with the Commer-
cial Refrigerator Manufacturers’ As-
sociation in Chicago sometime in
May to set up a joint trade and
public relations committee, according
to William C. Bader, president of the
NCRSA.

Both organizations have appointed
committees for the May meeting
which will be held at the CRMA’s
Chicago headquarters.

Appointed to the CRMA’s commit-
tee are Paul Sullivan, executive
secretary of the manufacturers’ asso-
ciation, E. L. Stultz, president of the
Viking Refrigeration Co., Kansas
City, Mo., and William J. Stelpflug
of the Hussmann Refrigeration Co.,
St. Louis.

Serving on the NCRSA committee
are Bader, R. H. Muehlberg, execu-
tive secretary of the NCRSA, and I.

W. Shell, president of the Lee Shell
Co., Chicago.

Bader explained that an attempt
will be made to work out better rela-
tions between manufacturers and dis-
tributors. The two committees will
study fair trade practices and opera-
tional procedures and a trades rela-
tions committee will be organized to
coordinate activities of the groups.

The first step to bring the two
national organizations together was
taken at the annual meeting of the
NCRSA in Cleveland last February.

Eastern Commercial Dealer

Occupies New Warehouse July I

LYNBROOK, N. Y.—A new ware-
house now being erected at 620
Merrick Rd. here for E. J. Schmidt
& Co., Inc., commercial refrigeration
dealer, is scheduled for occupancy
about July 1, Fred Durr, president.
announced. The old building on
Atlantic Ave. was totally destroyed
by fire in March, 1944.

The corporation’s activities will be
confined to the sale of commercial
refrigeration and allied hotel and
restaurant equipment, Durr said.

Weber Yearly Profit
Shows $490,782 Drop

LOS ANGELES — Karl Weber,
president of Weber Showcase & Fix-
ture Co., Inc. here has reported a
decline of $490,782 in the net profit
for the year ended Dec. 31, 1947,
compared to the previous year.

The net profit for 1947 was $814,-
959, equal to $1.87 per common share.
Figures for the 1946 period were
$1,305,741 in profits, equal to $2.95
per common share. Sales for the two
periods were given as $14,014,468 for
1947 and $14,286,385 for 1946.

Weber explained that the decline in
net profits was due largely to the
revaluation of surplus inventories,
additional selling costs necessitated
by more competitive market condi-
tions, and a strike during 1947.

Southern Store Air Cooled

JACKSON, Miss.—York Air Con-
ditioning Corp., New Orleans, super-
vised installation of air conditioning
equipment in the new H. L. Green
Store here which held its formal
opening recently.

25-cu. ft. stainless steel refrigerator,
with or without ice-maker unit.

Ever since V-J day, KOCH has gradually
been increasing production. Today the
KOCH line includes a wide assortment
of highly salable models. There are won-

derful profit possibilities for refrigeration
dealers who handle KOCH Equipment.

FOOD MARKETS
- HOTELS |
DAIRIES

“KOCH IS TOP NOTCH’

42-cu. ft. self-contained reach-in refrig-
erator. Also made in 65-cu. ft. capacity.

HOSPITALS

Yes, your customers know the KOCH name.
Sixty-five years of familiarity has won acceptance
for it. Users of commercial refrigeration equip-
ment know that KOCH equipment will prove
profitable to them, and practical for them.

THINK OF THESE PROSPECTS:

RESTAURANTS
INSTITUTIONS
TAVERNS

10-ft. long double duty
display case. Other Koch
models 6 and 12 ft. long.

SINCE 1883

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;

p35

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

REFRIGERATION
SUPPLIES. INC.

Atlanta Jacksonville

Tampa Miami Charlotte

“The South’s Largest
Refrigeration Supply Jobber

4

DEALERS, ATTENTION!
EXTREMELY LOW-PRICED ROOM SIZE

AIR CONDITIONERS

Available Now for Immediate Delivery!
Universal Compressors—NationallyAdver-
tised—' H.P., AC-110, 60 Cycle Motors

SEIDEL WHOLESALE DISTRIBUTORS
3524 WASHINGTON AVE., ST. LOUIS 3, MO.

‘Big8 Appliance Dealer’s Association’ Formed
In Detroit To Share Advertising Expenses

DETROIT — Finding the cost of
large newspaper advertising displays
too much for them individually, eight
independent appliance dealers here
recently banded together to adver-
tise and purchase cooperatively as
the “Big 8 Appliance Dealer’s Asso-
ciation.”

Two large cooperative advertising
insertions so far have’ brought
“marvelous results,” according to
Sam Ejichner, owner of King Home
Appliances, Inc., and one of the
“big + gg

Other member firms of the asso-
ciation, which is a closed affair
limited to the present members, ac-
cording to Eichner, include Adams
Appliance, International Radio Sales,
Pleasure & Leisure Shop, Inc., Kay-
Bee Appliance Co., Witbeck House-
hold Appliance, Garden City Furni-
ture Co., and Cadillac Music Shop.

Officers for the group have not yet

( BEACTY FPLOS C77C/7V_ )

Larkin refrigeration products are modern proof that engineering beauty
can add to functional efficiency. Originator of the Cross Fin Coil, Larkin
also produces highest quality in Humi-Temp Forced Convection Units—
Bare Tube and Zinc Fused Steel Plate Coils—
| Evaporative Condensers—Air Conditioning
Units—Instantaneous Water Coolers—and
other superlative equipment for commercial
and industrial refrigeration.

NATION'S
Foon suppty

519 MEMORIAL DRIVE « SeEe
ATLANTA e GEORGIA

been selected but their election is
due to take place soon, Eichner said.

John Duncan of International
Radio Sales stated that the group
intends to meet monthly and at
present plans to run cooperative ad-
vertising twice a month.

This advertisement, participated in
by seven of the members (Cadillac
Music Shop was missing), empha-
sized the fact that these “lucky 7”
stores had combined their buying
power to bring the consumer out-
standing values.

Price and the _ availability of
“easy terms to suit your purse”
struck the dominant note. A pop-up
toaster, a General Electric washer,
G-E vacuum cleaner and attach-
ments, and G-E Gold Seal radio were
displayed.

Below copy on the merchandise,
the names, addresses, and telephone
numbers of the seven cooperating
stores were listed. At the bottom of
the advertisement below the company
listings appeared two coupons.

One of the coupons offered two
cases of soap free with the purchase
of any make of washing machine.
The other, of cut-out design, invited
those who could not come in to the
stores to mail their name and ad-
dress to the nearest “Lucky 7” out-
let if they desired to purchase a
washer, vacuum cleaner, or radio. A
store representative would call at
their home, the coupon promised.

All portions of the advertisement,
which was \%4-page in size, pulled
very well, according to Hichner.

Field Report

What are dealers, distributors, servicemen, and the others on the
industry’s front lines thinking about today? These “Field Re-
ports’—extremely popular in prewar days—now give NEWS reader ;
the latest ideas of the men closest to the all-important consume?.

Small Dealer Defies ‘Experts,’ Prospers

In Face of ‘Big Store’ Competition

By Phil B. Redeker

LOS ANGELES—Those marketing
experts who have predicted tough go-
ing in the metropolitan areas for the
small independent appliance dealer
would be confounded by Wynn &
Belknap, a dealer here.

The “experts” see even neighbor-
hood independents finding the going
tough in the face of competition
offered by department stores and
chains. And naturally that competi-
tion in the Los Angeles area is on
a supercolossal scale—the May Co.
with its “largest and most modern
appliance annex in the country,” and
other stores and chains with their
special offers and promotions.

But the Wynn & Belknap store is
no neighborhood establishment. It is
located at the corner of S. Olive and
Olympic Blvd., which is right down-
town in Los Angeles. It is sur-
rounded by big office buildings and
commercial, rather than mercantile
establishments.

“Where do you find your custom-
ers?” it was inquired of O. E. Belk-

, hap, one of the proprietors.

&

UPS

O2 WEEK SALES PLA
DEALER PROFITS

Everybody’s Pointing To Hot-

— fee =point’s Sensational 3-point

a Program That Boosts YEAR-
ROUND Sales
Fastest Growing Appliance Line!

Of America’s

Year-Round selling with outstand-
ing line of fine products.

No dull seasons, no off weeks with Hotpoint’s
complete matched line. Hotpoint’s 11 major
appliances produce sales—and big ones—
every week and month of the year. Hotpoint
Refrigerators,
Heaters, Kitchen and Laundry items mean
year-round profit opportunities.

Year-Round supply—with greatly
expanded production facilities.

Hotpoint spends and builds! $20,000,000 for
new factories and equipment to keep a steady
stream of Hotpoint appliances moving to
Hotpoint dealers, for steady, all-year selling.

Year-Round advertising support—

Ranges, Dishwashers, Water

\' greatest in Hotpoint history.

Eight great campaigns in Hotpoint’s. gigantic -
a : 1948 advertising drive—plus complete, co-
ordinated local promotion and sales training

help—give powerful year-round backing to
Hotpoint dealers’ sales work. The 1948 drive
is the greatest in Hotpoint history.

Everybody’s pointing to Hotpoint—and Hotpoint
dealers are pointing to year-round profits!

Copr. 1948 Hotpoint Inc., Chicago, I!!

:
Ser

we

“While a lot of them come from
our old customer lists,” came the
reply, “many of them are from the
office buildings around here—noon-
time and after-work shoppers.”

“Don’t the big glamor appliance
outlets hurt you?” the dealer was
asked.

“Only when they have a sale fea-
turing a price special,” was the
answer. “We feel the effect for a
few days, but that’s all.”

Wynn & Belknap maintains a serv-
ice department. The owners believe
that they could not have worked old
customer lists so successfully for new
sales if they hadn’t been able to do
the service work on the appliances
they sold.

Another rather surprising item in
this Los Angeles dealer’s operation,
in view of its downtown location, is
the fact that it has enjoyed a good
sale on home freezers.

“We've sold most of the freezers
with an economy story,” said one of
the proprietors. “Meats are both ex-
pensive and scarce in this area, and

it hasn’t been hard to interest people
in the story of what the freezer can
do for them in providing them ‘vith
better meat at a lower price.

“Also, we’ve found that people are
interested in ‘freezer insurance’
against food going bad in case the
freezer should fail to operate. We
handle the Coolerator freezer, wiiich
has such an insurance policy, and it
has been an important selling point,”

While the store has no regular
outside salesmen, it does employ
some part-time salesmen who are
paid on a straight commission basis,
Such men hold other regular jobs,
but turn up leads and contact pros.
pects in their spare time.

Some market changes in the past
few months have been noted by Belk-
nap. Prospects are looking for less
expensive television sets and refrig-
erators. Much of the “cream” mar-
ket is gone.

One product that has aroused Belk.
nap’s enthusiasm is the Thor clothes
washer-dishwasher combination, with
buyers being especially enthusiastic
over the dishwashing feature.

Dealer Does Good Deed
For Girl Scouts

TAMPA, Fla.—With Mrs. Merrill
C. Dulin as the spearhead, Butcher-
Brorein, Inc., local appliance dealer,
has undertaken a big-scale goodwill
project in collaboration with the Girl
Scout organization.

At request of Girl Scout leaders,
Mrs. Dulin is teaching 500 young
girls, in classes of 20, home laundry
fundamentals to help qualify them

for their Clothing Badge, part of the 7

Home Making Activities program.
As the basis of the

Mrs. Frances F. Hall, home service
director for Cain & Bultman, Inc,
Bendix Home Appliances distributor

at Jacksonville. Each Girl Scout is

given the manual.

$ul-Viston
DISPLAY CASE -

Available for immediate delivery
both self contained and remote
in 4,5 and 6 ft. lengths.

Soy
K e :
2 t Wit )

_678 BROADWAY

‘ AN SNA %

SN

instruction, —
Mrs. Dulin uses a laundry manual, ©
written especially for the project by |

has ¢

ever,

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AUTOMATIC WASHERS ;
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2: a — - 2 7
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_ WATER HEATERS—With = Easlest-to-use automatic — pete gag A {por ROE C |
ante cikece mt new =—Ssironer ore market. — ~— 560i es ylor St., Chica: me 4, i. > tee y , p
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~

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948 11

~ |] § Refrigeration May Speed Auto Production Dy Pont Lab Program
» * To Cost $30 Million

he

te- WILMINGTON, Del.—A_ $30,000,-
000 expansion of research facilities

ws at the du Pont company’s Experi-

el. mental Station here has been ap-

proved by the Executive and Finance
committees and submitted for ratifi-
cation to the Board of Directors, the
company has announced.

This is the biggest single labora-

By ir mersing a soft alloy die in liquid The new process pe-mits Ford engineers tory project the company has ever

nitrogen at -320° F., the quickly formed to turn out dies like the above in 24 to undertaken. It will make the Wil-

die | hardened to make experimental 48 hours, compared to several weeks mington Experimental Station, birth-

stampings. - for steel. place of nylon, neoprene, and other :
De ople * “ey + a oe = of = = research
, ® a ‘ establishments in the world.
wk Exprimental Dies if Judges Say Cooler’ Some of the vag coe —
organizations now located elsewhere
le are Frozen at -320° They Now Mean Water will transfer to the new facilities to
rance’ be provided here. The ones already
e the DE. RBORN, Mich.—Refrigeration DETROIT — Circuit judges here at the station are laboratories of the o 2
We _in tie form of liquid nitrogen at figure that nothing helps the cause Chemical, Engineering, Grasselli and | @ Smart-Loo in Desi |

which 320° F.—has come to the aid of of justice so well as a nice cold drink Ammonia departments, the nylon
and it Ford Motor Co. engineers in speeding Of water. ; laboratory, and the Haskell Toxicolo-
oint.” B the production of dies for small, To implement this theory they’re gical Laboratory. e e
gular BH experimental stampings. planning to have $2,800 worth of They will be joined by the Rayon e Full-View Mirror
mploy Designing, engineering, and produc- electric water coolers installed in Pioneering Laboratory, by research

> are tion practices of the modern automo- courtrooms within the near future. personnel of the Plastics and Pig-

basis, tive manufacturer often call for Purchase of the coolers was recently ments Departments, and by addi- . .
jobs, @ small experimental dies to produce ®PProved by the Ways and Means tional Grasselli Department research e ross-F ow Re ri erati on
pros- § sample metal stampings. When made Committee of the Wayne County activities. The number of chemists

from steel, the dies require from six Board of Supervisors. and other technologists at the sta-

. past to eight weeks. Formerly ice-cooled fountains had tion will be almost doubled. .

Belk- Use of super-cooling and an alloy nora — 9 one cemrerenene, NG te Construction plans call for 10 new ww Va or-Sealed Insulation

r less @ called Cerrobend by Ford engineers "4 Servicing proved costly, so the jaboratory and semi-works buildings p

efrig- B has cut this time to a mere 24 to 48 ld-type coolers were removed. At fo» iong-range research and develop-

mar- @ hours. present the courtrooms are furnished ent of new chemical discoveries. e °
Cerrobend is so soft that it melts With water pitchers and glasses pyisting laboratory buildings for * Fconomica 0 é ratio ni

Belk- in hot water, and thus can be quickly which attendants keep filled at all nylon and other products will be

lothes @ shaped into dies. Its softness, how- times. Sources of supply are a few onjarged. There are also to be 13 new

with ever, can be temporarily overcome by electric water coolers located in the cervice buildings.

iastic F cooling the material to -320° F. with Corridors. @— :

liquid nitrogen. Apparently the judges objected to | QU ic K F RO 7 E N F 00 D 2

Developed by the Cerro de Pasco this setup. Relaying their objection,

Corp., Cerrobend is an alloy of bis- County Auditor oeneed P. Sumeracki em COmOCR TE TO
ed muth, tin, lead, and cadmium, and is told the committee: — lO ll lflU
; ordinarily too soft to withstand the They say that people under emo- Watmany «(iC OM COR SUN RLS seam cor nen ‘

tremendous pressures put on dies. tional strain during trials drink a lot Mans Taree rise

Exposure to the liquid nitrogen Of water, and from time to time
intensifies the hardness of the Cerro- Someone faints or collapses. The

lerrill | tend die’s surface, enabling it to judges believe it would be better to
tcher- withstand loads up to 16,000 Ibs. have the resulting commotion con- FI NGER-TIP
ealer, After the cooling, from six to 10 fined to individual courtrooms rather

9dwill : i than have people running helter-

; stampings can be made before the die peop &

> Girl must be put back into the -320° bath. skelter through the corridors.” PR E SS U R E
~ The objection was “sustained.”

aders,
tee Pons ‘Loss Leaders’ Outlawed,
the " | a ai Wis. Dealers Reminded

SV

MILWAUKEE —A reminder that
in Wisconsin it is unlawful for an

ction, © AUTOMATIC REFRIGERATION

bers of the Wisconsin Radio, Refrig-

eration & Appliance Association here as

recently by Richard Jorden, manager

of the Milwaukee Better Business

ean WITH YOUR
Jorden stated, however, that it was

perfectly legal to advertise both
items, such as a washer and a quan- p 7 Model DC-12
tity of soap, for instance, at a single js
a . Capacity 121% cu. ft.

price.

anual, | Yj, : :

ct by yy For all types of refrigeration instal- appliance dealer to advertise an an-

srvice Yy lations. Available in sizes ranging pliance at a certain price with an

Inc, Yj from Y% thru 40 H.P. additional piece of merchandise
YY, ith Sy 66 ” ‘

butor ) ete Me Rg Bocoe ag heh age thrown in “free” was given to mem-
Y 9

refrigerants. Recognized for outstandin
economy and depend-

ability, the name of

LIPMAN has become

the “‘buy’® word in

the commercial re-

Yy frigeration field.

SS

yut is

S

~»

A.W }]),] W}}} yyy}

: bunt “ ” ° ar .
SE | gins, ener te | RINKINGWATER COOLERS | 912¢ 28”. 76" x 61” over-all height
YATES-AMERICAN MACHINE CO., Beloit, Wisconsin less than a specified percentage of Motor 110-120 V.; Compressor, If, hp.
profit, he explained. 1. Instant, effortless finger-tip pres-

a sure. 2. No spouting, no splashing,
: | no annoying fluctuations in water

THE MOST REVOLUTIONARY THING | cin ace aie a. Today, frozen food merchandising needs a

rite patented cooler assures a con- i ine-
| ee modern, open display case and soundly engine

|
INBARS SINCE PROHIBITION! | Never too cold, never too warm. ered low-temperature refrigeration. BTC Frozen

5. Streamlined stainless-steel top.

( # { ; { Does | All modele mest uy Food Display Cases will do both jobs, efficiently

of the National °
and economically.

Bureau of Stand-

: ards, U.S. Dept.
@ Soda, cola, and ginger af Geavesee,
ale from one faucet. Approved by

Underwriters’
@ No discoloration of Laboratories, Ine,

drinks.

@ Syrup gravity fed.

@ Six seconds for 8
ounces.

@ Compact-Labor Saving-
Profit Making.

Built by a manufacturer of commercial refriger-

ation plates, established for over 100 years, BTC
Display Cases are available in three popular
sizes: 1214, 18, and 23 cu. ft. capacities. Ask your
equipment distributor about these BTC Cases,

The exclusive lock-
ed in “BOOSTER”
gives up to 25%
more carbonation—
lus perfect mixture
Cons tank or car-
bonator...

lowest in cost—not cheapest in price. Write for

complete catalog.

Manufacturers
to the refrigeration industry
since 1929.

EMPRITE PRODUCTS CORP.

THE BREWER - TITCHENER CORPORATION
- RINGHAMTON, W. Y- =

CORPORATION.

South eine

43 PIQUETTE AVE. DETROIT 2, MICH.

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x.

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

nd

B.A.C.

EVAPORATIVE CONDENSERS

10 to 100 Ton Capacity
AMMONIA ¢ FREON ¢ INDOOR ¢ OUTDOOR

Prompt Deliveries

REPRESENTATIVES:

Clark Bridgman Co., 549 W. Washington Blvd., Chicago 4, Ill.
William H. Cody & Co., 813 Cotton Exchange Bidg., Dallas 1, Texas
L. R. Geissenhainer, 89 Broad St., Boston 10, Mass.

Harry Cooling Towers, Inc., West St., Doylestown, Pa.

Newton Engineering Co., 101 Park Ave., New York 17, N. Y.

Joe E. Parker Co., 291 Peachtree St., N.E., Atlanta 3, Ga.

Glegge Thomas, 723 Albee Bldg., 1426 G St., Washington 5, D. C.

BALTIMORE AIRCOIL COMPANY, INC.
715 WEST PRATT STREET * BALTIMORE 1, MD.

THE MASTER SERVICE MANUALS - - -

— — — and other books of the Refrigeration Library are
depended upon as textbooks in trade schools from coast to coast.

BUSINESS NEWS PUBLISHING CO., DETROIT

Typical precision machining oper-
ation in Tecumseh’s high speed
production plant where better than
Ys of the conventional units re-
quired by the industry are made.

for IMMEDIATE DELIVERY

Y% through 2 H.P. Conventional Condensing Units!

Right! We’ve worked hard for a long time to be able to say it . . . but it’s
true again at last! Through recent plant expansion and improved production
facilities, famous Chieftain Conventional Condensing Units are now avail-
able for immediate delivery . . . in unrestricted quantities . . . to manufacturers
of complete refrigeration equipment.

Take Chieftain 4 and 14 H.P. Air-Cooled Commercial Units, for
example. Designed primarily for self-contained construction, they cover
capacity and performance requirements of a wide range of commercial
applications... frozen food chests, beer coolers, beverage vendors, milk coolers
and many others. They're built to the highest standard of quality yet
achieved by the industry .. . with triple inspection and careful selective
fitting of all parts. Smooth, quiet, dependable in operation, they give you
maximum in top performance ... with freedom from field service ... at a
minimum first cost. Write today for complete information . . . and specify
“Chieftain” Conventional Condensing Units!

Holds large .
independent frroducer ‘
of Compressors and

Condensing Units

TECUMSEH PRODUCTS COMPANY

Tecumseh, Michigan

e eas ot. 5 2
¥ Aas | nf — wi a it b- Xe _/ =

Fg Se eee Nee rr Pe. Sa

oe a

es Prepsied by the Armani
“te compperations th

Industry’s “Cold War’

Picture which was featured in the Armstrong Cork Co. advertisement in
the May 8 issue of “Saturday Evening Post.”

* *

Armstrong Advertisement
Tells Refrigerator Story

LANCASTER, Pa.—One of the
most important applications of insu-
lation—in the domestic refrigerator—
is never seen by the consumer. In
most cases, the consumer doesn’t
know that insulation is used and is
indispensable in his refrigerator. The
story of how insulation serves is
explained in a graphic, full color
page advertisement entitled “How a
Refrigerator Is Made” appearing
May 8 in the Saturday Evening Post.

Presented by the Armstrong Cork
Co. from information gathered from
leading manufacturers of domestic
refrigerators, the advertisement tells
readers how insulation is used so
that low temperatures can be main-
tained and heat kept out.

The presentation features a cut-
away view of a typical modern re-
frigerator plant and takes the reader
through the progressive steps in the
manufacture of refrigerators, explain-
ing and illustrating where insulation
is applied. |

The copy reads in part:

“|... Do you know what a refrig-
erator really is? Most people think
it ‘manufactures cold.’ Of course,
that’s wrong. There’s no such thing
as ‘cold.’ It’s just the absence of
heat. The mechanism of a refriger-
ator is really a pump that draws
heat out. Insulation keeps the heat
from getting back in again. The
walls of the cabinet are filled with
insulation, protected on both sides by
a steel shell.”

Explaining how the refrigerator is
made, and showing by the accom-
panying cutaway view the progres-
sive steps in the manufacturing oper-
ation, the copy states:

“Railroad cars bring the steel in
and it moves across the ground floor
where giant presses and welding
equipment form the doors, the outer
shell, and the inner shell, which is
called the ‘liner.’ The liners are
carried upstairs and into acid and
chemical baths for cleaning. Then
they’re dipped in black porcelain and
dried.

“In a furnace, built of insulating
firebrick to keep the inside hot and
the outside cool, the porcelain is
fused to the steel. The liners get a

7
coat of white porcelain in the spray
booth and then go back to the fur-
nace for a final firing.

“On another line, outer shells and
doors are cleaned, the finish is
sprayed on and baked in insulated
ovens.

“The outer shell has now reached
the main assembly line. Here it is
snugly lined with insulation, the
material that holds heat out. Then
the liner goes in, sandwiching the
insulation between the two metal
walls. The doors, also insulated, join
the cabinet and the mechanism is
installed. Then the complete refrig-
erator is tested and crated for ship-
ment.”

Offered free to refrigerator manu-
facturers and personnel and other
readers of the advertisement are 21
in. by 22 in. full color enlargements
of the cutaway view of the refrig-
erator plant.

Merrill Appliance Store
Has Related Item Centers

SALT LAKE CITY—tThe Merrill
Appliance Co. here recently moved
into a new, larger store which is laid
out in the latest modernistic design
and displays merchandise in related
item “centers.”

There is, for instance, a_ kitchen
center, laundry center, heater center,
refrigerator center, and small appli-
ance center.

The new outlet, located at 967 E.

21st South St., also features modern
lighting and air conditioning. '

M. H. Merrill is president, Clyde —

Gerome, Jr., vice president; and

A. D. Lindberg, secretary-treasurer.

Their wives are directors.

Y

VALVES, FITTINGS
and ACCESSORIES
For All
Refrigeration and

Air Conditioning Systems

|\—

i

Walk-ins that grow
with the merchant’s business

A Dry Beverage
cooler with
Mal quicker cooling

THE C. SCHMIDT CO. |

CINCINNATI

_ es!

each-ins
with coiling that
is different

AOU A
THESCO

FOURTEEN ono

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AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

13

—_—"

Southeast Locker Convention In Atlanta
May 12 To Stress Profitable Operation

Av

will
men

LANTA, Ga.— Home freezers
be among supplies and equip-
viewed by southern locker plant

oper :tors at the Second Southeastern

Froz
Exp

repo:
T\
prac i
cou!
the

lates *
exposition are being sponsored

and

en Food Locker Convention and
‘sition in
Aud:torium May
‘ted.

venty-five companies located in

Atlanta Municipal
12-14, it was

ically every section of the

cry have made reservations for

according to _ the
The convention

exposition,
information.

py southeastern frozen food locker

ass‘

Ir
there
mer!

sciations.

addition to company displays,
will be exhibits by the depart-
of food technology, University

of (:eorgia Agricultural School, and
the Engineering Experiment Station,

Georgia Institute of

Technology.

Personnel will be in attendance to

assist

operators with processing

problems.

Jan

chair

Hoppe, general convention
man, announced that hotel res-

= ervations have been received from

locke

r plant operators from all

southeastern states and as far west
as Arkansas.

Executives of canning,

d packing, food processing, ice, refrig-

eration, and retail establishments are

d planning to attend, he said.
ee Profitable and progressive plant

tors

tions

operation will be the theme of the
clinics to be held in conjunction with
the convention and exposition, Carlos
Mills,
He said many clinic speakers will
stress the aggressive measures opera-

program chairman, reported.

should employ in keeping their

plants on a profitable basis.
Special

meat-cutting demonstra-
on beef and turkeys will be

a given by J. W. Witte, of Biro Mfg.

Co,,

Marblehead, Ohio. This na-

w

su
ca

Se

»

a

ad 105

ainntieniieeie

BUZZ-Z-Z

breaks down...

needs this signaling device to in-

freezers or not you can sell the
Freezer Sentry. Every day more
freezers, without any signaling
device, are being delivered in
your territory. You know the
owners. They need the Freezer

for a rural owner at a distance
from service facilities.

Here Is Why You Should Sell

® Positive action. No thermostat

‘mediate delivery. Write today for
‘Seriptive material and price sheet.

z tEWETT ASSOCIATES

hen the Freezer

Every owner of a home freezer

re quick warning of mechani-
I failures. Whether you sell

ntry. Particularly important

the Freezer Sentry

A package item. Installed by
anyone in two minutes.

to get out of order. A drop of
mercury makes the contact.

Battery operated. Trickle
charger insures 5-year battery
life and 100 hours buzzer
operation.

An extra good profit margin
for you.

3 MAIN ST, BUFFALO 8,N. Y.

tional meat-cutting authority’s re-
cent demonstrations throughout Can-
ada were said to have drawn large
audiences.

Michael F. Wiedl, managing direc-
tor, said the affair “promises to be
one of the most outstanding and suc-
cessful frozen food events ever held
in the South.” Invitations are being
sent to select management and busi-
ness executive personnel in the
southeastern area.

Exhibit space, hotel reservations,
and information can be secured by
writing the Southeastern Frozen Food
Locker Convention and Exposition,
267 E. Paces Ferry Road, N. E.,
Atlanta 5, Ga.

Following are the companies which
have taken exposition space:

Bonitz Insulation Co., Greensboro,
N. C.; Canton Poultry Co., Canton,
Ga.; Carey Salt Co., Hutchinson,
Kan.; DeKalb County Pantry, De-
catur, Ga.; Dixie Canner’ Co.,
Athens, Ga.; Electric Auto-Lite Co.,

Toledo; Enrichment Products Co.,
New York City; Fulton Paper Co.,
Atlanta; Griffith Laboratories, Inc.,
Chicago.

Hobart-Atlanta, Atlanta; Industrial
Tape Corp., New Brunswick, N. J.;
Koch Butchers’ Supply Co., North
Kansas City, Mo.; Lindley Box &
Paper Co., Marion, Ind.; A. E. Mac-
adam & Co., Inc., Brooklyn; Mara-
thon Corp., Menasha, Wis.; Nekoosa-
Edwards Papex Co., Port Edwards,
Wis.; Owens-Corning Fiberglas Corp.,
Toledo.

Pasteuray Corp., St. Louis; South-
ern Saw _ Service, Inc., Atlanta;
Super-Ice., Inc., Oakland, Calif.;
Toledo Scale Co., Toledo; Refrigera-
tion Appliances, Inc., Atlanta; The
Warren Co., Atlanta; West Dis-
infecting Co., Birmingham, Ala.; and
Yarbrough-Cox Co., Kingstree, S. C.

A&P Adds Frozen Food Dept.

SYRACUSE, N. Y.—A new frozen
foods department has been installed
in the remodeled A & P Super Market
at 720 S. Geddes St. A new dairy
department also features refrigerated
cases.

Commercial Frozen Fillet
Package Planned by Firm

BOSTON—Pleased with the public
acceptance given its 1-lb. domestic
package of frozen fish fillets, the
Atlantic Coast Fisheries Co. here has
announced that it will start produc-
tion of a 4-lb. pack for restaurants
and hotels on May 15.

The new restaurant pack will con-
sist of a slab of frozen fish fillets
measuring 10 by 14 by % in. Three
cellophane wrapped slabs will be
shipped together in a cardboard con-
tainer, according to Laurence T.
Hopkinson, president.

The company’s Glace Bay, Nova
Scotia plant will produce the restau-
rant pack. However, the pack was
developed in the firm’s plant here
and was market tested in local res-
taurants and hotels.

The 1-lb. pack, being turned out at
a rate of 8,000 per day in Atlantic
Coast Fisheries’ Newfoundland affili-
ate plant, is being sold so rapidly
that the company plans to double
production in the near future, Hop-
kinson said.

Thief Gets Stored Meat
But Has No ‘Beef’

PINEDALE, Wyo.— Ken Symes,
proprietor of the Symes’ rental locker
and packing plant here, is looking
forward to Christmas, due to an
unusual turn of events.

A thief recently broke into the
plant, pried a lock off a cold stor-
age compartment and made away
with two hind quafters of grain fed
beef, a whole hog, four hams, and
eight sides of bacon.

He was no garden variety of thief,
however, and left a note, reading:
“For this you get a present next
Christmas.”

Bid Let for Canadian Plant

VANCOUVER, B. C.—Fraser Cold
Storage, Ltd. will build a new cold
storage plant, office, and store at
3350-52 Fraser Ave. here. Contract
has been placed with Greenall Bros.
Harold Cullerne, Pacific Coast Fire
Building, is architect. The building
will be two stories in height and
52.6 by 89.3 ft.

And

Promoted Right! With Powerful

Full-Color Magazine Advertising!

Full-page, full-color advertisements are introducing these new IH
Refrigerators to the able-to-buy homes of America, in magazines
with a total circulation of more than 20 million! Saturday Evening
Post, Collier’s, Better Homes & Gardens, Ladies’ Home Journal,
Good Housekeeping, Country Gentleman. That’s 20 million home
runs the first time at bat! And it’s promotion that really pays off

for IH Refrigeration Dealers!

© International Harvester Co,

THE INTERNATIONAL ia

2.

J

new features, new value.

and at a profit!

INTERNATIONAL
180 North Michigan Avenue

ESTER SYSTEM OF FOOD PRES ESATO.

— eee le

VESTEF

REFRIGERM

They’re moving to market now—these streamlined
new IH Refrigerators—propelled with powerful
promotion that’s sure to mean plus profits for IH
Refrigeration Dealers.

THEY’RE STYLED RIGHT! Designed all-new, with new beauty,

THEY’RE BUILT RIGHT! Made in a huge new factory devoted
exclusively to refrigeration products, by a company with more
than 117 years of quality manufacturing background.

THEY’RE PRICED RIGHT! Yes..

ranges of demand and buying power...

- priced to meet three different
priced to se//—in volume,

HARVESTER COMPANY

Chicago 1, Illinois

TERNATIO NAL HA RVESTE!

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14 AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948 I

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Member, Audit Bureau of Firculations. Member, Associated Business Papers.

VoLUME 54, No. 2, SERIAL No. 999, May 10, 1948

Heroes— American Style

EVERAL years ago, Clifford Raymond wrote a piece on hero
worship for the magazine section of the Chicago Tribune. His thesis
was this: although many biographers and journalists have tried indus-
triously to debunk the fables in U. S. history, the attitude of the masses

Do You Hawe ‘One Foot In the Door’? toward national heroes hadn’t changed very much.

As far as most Americans are concerned, the tales of George
Washington chopping down the cherry tree, tossing a dollar across the
Potomac, and freezing with his men at Valley Forge are still in vogue
ee - eer a despite all attempts of latter-day historians and carping scholars to

depict the worshipped Father of His Country more as a susceptible
human than as a demi-god.

No expose of Washington as “an unsympathetic son,” “a failure in
war,” “a touchy superior,” and a “vehement scold” could discourage
any youngster who reveres him as the honest, stalwart general.

A similar case can be made for the fable of the Great Emancipator,
Abraham Lincoln. Later revelations of Lincoln’s life and works have
done “more to justify the doctrine of human perfectibility than the
legend... .”

But, alas, even the mortal Lincoln cannot win allegiance to a legend.

“His pattern is not right. He is too dubious, uncertain, unmarked
by fate, and unclaimed by destiny. He is not the product of a design
manifest from the beginning.” .

The real Lincoln is a stranger to the copy-books. He is the-Lincoln
“of the Clary Grove Gang, of the Vandalia intrigues, of the state bank
scandals, the Lincoln of anonymous letter writing, unhappy domestic
life, questionable stories, ‘political trickery, morbid, despondency and
melancholia, hesitant and uncertain political principles . . . the remorse-
less driver of armies... .” |

Such a conception of the Great Emancipator is foreign. It is wholly
unacceptable to the large mass of people because it does not constitute
a clear, bold picture “worked with a few primary colors.”

“In a world in which perfectibility is a creed,” a philosopher has
said, “. . . unqualified illustrations of it are required as a moral
foundation.”

And again:

“Inspiring, gratifying, and sustaining hero worship cannot abide
qualifications. There must not only be absolute qualities, but destiny,
purpose, plan, design, and fulfillment must be indicated.”

All of which is a left-handed indictment of the American people
for something worse than naivete. But before you progress to the most
obvious question: “Why are we so naive?” ask yourself a more ele-
mentary one: “Is it entirely true?”

Nearly 20 years have elapsed since these indictments were entered.
And during that time there has arisen another generation which, in its
most formative years, has had the hero-concept kicked around plenty.
What may have been true of the 20's certainly is not wholly true of
the late 40's.

The rise, fall, and resurgence of dictatorships among various nations
; have discredited here the idea of the benevolent, despotic, infallible
Bonderized products look better longer! a
ere ae ae ne Leader. Whatever the lengths of the hero, today he is recognized as 4
human being. Aye, with more strengths than weaknesses—but nonethe-
less human, susceptible to error, regret, and even failure. The Leader is
identified with the Masses.

World War II, of course, went a long way toward dispelling in the
American mind the idea of the perfect hero. Many of the generals
revered by the populace for heroic exploits and military successes were
at once respected and hated by many of the men under their command.
Gen. Patton was a notable example of this. The worshippers and the
ears : "penne | haters undoubtedly represent two extremes. Somewhere midway be
_ tween them is a real foundation for hero worship.

PARKER RUST PROOF COMPANY ~ America can best demonstrate moral maturity by refusing to kow- 7
ae Bast yd = tow mentally. By accepting neither the pat eulogy of the one-eyed ;
biographer nor the acid deprecation of the quinine-mouthed muckraket,

we maintain our independence. Our heroes are born human; they /ivé

BONDERIZING Holds Paint to Metal .. . PARKERIZING Inhibits Rust ... PARCO LUBRIZING Retards Wear on Friction Surfaces human, they die human. And that’s the way we want ’em.

It’s the Bonderite spray! Metal parts traveling through it emerge
with a close-grained coating of nonmetallic Bonderite crystals, ready
to take and hold the final paint finish.

The Bonderite spray builds long life for paint. By inhibiting rust
and corrosion and providing a secure anchor for the paint film, Bonderizing
acts to prolong fine appearance and service life. Bonderizing is fast, eco-
nomical, simply and positively controlled. Results are uniformly effective.

Refrigerators, home freezers, air conditioning units—and many other metal
products on which a Jasting quality paint finish is important—are Bonderized.

Guard its good looks—and your customers’ satisfaction
—by Bonderizing before the final finish. It costs little,
adds much. Write today for full information.

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AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

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You can install the A-P Model 205-C in a sur-
prisingly wide variety of systems, for it handles
everything from % ton at —40° to 2% tons
Freon at 40° or higher! Because of its cross
charged power element, it can be used over
this extreme capacity and suction pressure
temperature range without adjustment. And
regardless of body position or ambient tem-
perature the bulb never loses control. It gains
control quickly, and maintains a constant super-

had
ei
Fi

tons Freon!

heat regardless of load variation.

Because of its wide capacity, versatility, sim-
plicity of installation and time-proven DEPEND-
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probably is in more systems than any other
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Capacities up to 2/2 tons Freon, 4% tons Methyl
or Sulphur. Three orifice sizes, .062”, .110”,

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16

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

———

ROME-CONDENSER
x Jointless Type x

Rome Water Cooled Condenser
Coils insure trouble-free condens-
ing equipment. Used by leading
compressor manufacturers

ROME -TURNEY
RADIATOR COMPANY

222 CANAL ST.
ROME, N. Y.

‘Ninety Six’ Cotton Mills

Getting Air Conditioning

NINETY SIX, S. C.-— Installation
of air conditioning equipment is
under way at the Ninety Six Cotton
Mills. The equipment is being in-
stalled by the Air Engineering Co.,
of Charlotte, N. C.

Officials pointed out that Ninety
Six is the second of three textile
mills in the same organization to be
equipped with air conditioning ma-
chinery. The work at No. 1 plant,
Mathews Cotton Mills, is now com-
plete. Additional air conditioning
will be installed in all areas soon.

Two large towers and one smaller
tower are being erected at the
Ninety Six Mill, it was stated. The
two large towers will air condition
the first three floors of the main
building. The fourth floor will be air
conditioned by units set in the moni-
tor section of the roof. The third
tower will contain machinery to
condition the new four-story addition
to the main mill building.

Members of the Refrigeration Equipment Wholesalers Association

Your refrigeration parts and supply
house in Central New York and
Northern Pennsylvania

CENTRAL SERVICE SUPPLY

647 S. Warren Street, Syracuse, N. Y.
209-211 Jefferson Ave., Scranton, Pa.

Phones 3-0149 & 3-0140
Phone 3-4000

Pee Sa SSeS SS ee ee ee eee

UNIT AIR CONDITIONER

Can be equipped to provide one or
all functions—heating, cooling, hu-
midifying and de-humidifying. Avail-
able in ceiling or floor models in 9
capacities up to 12,000 CFM.

AIR-WASHERS

Single and double stage air-washers
provide an excellent means of air
cleaning, coolirg, humidifying and
de-humidifying. All steel, arc-weld-
ed construction throughout.

Le ee ee ee ee ee ee ee ee ee ee ee

EVAPORATIVE
CONDENSER

water costs.

UNITED STATES AIR CONDITIONING CORPORATION

COMO AVE.S.E.AT33RD @

An efficient, economical unit for
condensing refrigerants. Also
used industrially for cooling,
quenching and tempering oils.
Permits savings of 95% in

We merely ask the question to emphasize a point.

In that year, 1924, usAIRco was very active in the
Air Conditioning business. We were serving the first
industry that made a partner of comfort cooling—the
moving picture industry.

There weren’t too many people in the Air
Conditioning business in 1924. And while usAIRco
never laid any claim to inventing Air Conditioning . . .
we’ve been in it a long time . .
it, then surely in its early years of development,
refinement and growth. usAIRco engineers have made
some important contributions to the industry.

Think back to 1924 . . . and from then till now
usAIRco has acquired a sixth sense for the design and
manufacture of good equipment . . . and for the
natural and simple application of that equipment to
Air problems. .
humidity control.

The years from 1924 to the present haven’t all been
glory years. It required an instinct for survival to stay
around which is another way of saying that it is,a habit
with usAIRco to go all out to serve a customer. If you’d
like to experience that type of service, just send us
an inquiry.

. cooling, heating, ventilating,

o> am > ow a ae > ee ee 0 ee 0 eee

TEU |
LETTE |

THVT |
(Se ener ene
TULL TOEEEEE |

UNIT HEATER

Suspension type unit heaters, for use with steam
or hot water, provide flexibility of use and low
cost operation. All-copper heating element pro-
motes maximum heot tronsfer.

. if not at the birth of

BLOWERS

Forwardly curved type ventilat-
ing fans are engineered for
quiet operation. Backwardly in-
clined types are designed for
installation where non-over-
loading characteristics are re-
quired.

MINNEAPOLIS 14, MINN.

Humidor Room Recalls ‘Cedar Barrel’ Days

At Meyer’s Drug Co.’s new
Ft. Wayne, Ind. store an
air conditioned tobacco
display cabinet is boosting
cigar sales. Downtown
businessmen are encour-
aged to buy cigars by the
box and store them under
their name in the Humi-
dor Room.

* * *

Novel Installation
Boosts Cigar Sales

FT. WAYNE, Ind.—A novel air
conditioning installation which has
brought a heavy increase in cigar
sales in the new Humidor Room of
Meyer’s Drug Co.’s new store here.

The drugstore, one of the most
modern in the country, borrowed a
cue from the old-time retail tobac-
consit who kept cigars in wet cedar
barrels, to “dramatize” the cigar
stock. :

As shown, the Humidor Room is a
glassed-in closet-size enclosure at the
right of the tobacco department, done
in bright green with white frame-
work around the glass windows.
The interior is lined with rich

4

REFRIGERATED KOOLER-AIRE

Cooling and de-humidifying units,
compressor and evaporative con-
denser provide a balanced assem-
bly in a single cabinet. Supplied in
three sections if desired for easier
installation.

COILS

Complete line of steam coils for-
heating (standard and non-freeze
type), water coils for cooling and
heating and direct expansion coils.

oan ep Ge = Gm em om om Om 9 oe ee oe ee oe ee oe ee a ee

cedar wood which is also used for
shelving and supports through the
display structure. More than 100
boxes of cigars can be stored on the
shelving, readily seen by heavy
traffic at the front counters.

A neon sign identifies the display
with “Humidor Fresh Cigars” while
another reads “Cigars Factory Fresh
—By the Box.”

Air conditioning is provided by a
tiny blower and coil unit with 1%-hp.
motor, sufficient to maintain a
smooth 60° in the humidor area.
Moisture is provided by two electric
light bulbs immersed in glass jars of
water, which provide mild heat
enough to give high humidity.

Downtown businessmen are en-
couraged to buy by the box, and
keep their cigars in the room,
identified by name.

Blanton & Mann Gets Contract
For Belk Department Store

SPARTANBURG, S. C. — Blanton
& Mann, local air conditioning con-
tractor, has received a contract for
air conditioning the Belk Department
Store on East Main St. Installation
will begin at once and the system
will be in operation about June 15.

Langston's Men's Store Is
Air Conditioned Throughout

ROCK HILL, S. C.—Langston’s,
men’s store which has just occupied
new and larger quarters at 124 E.
Main St., is air conditioned through-
out. York air conditioning equipment
was installed by the Rock Hill Body

, Service, dealer in York products.

Year-Round Conditioning |

At Radio Station WMRB
Valued at $150,000

JACKSONVILLE, Fla.—Year-rcoung
air conditioning for the new $150 000
home of radio station WMRB here
was recently installed by Condi.
tiondaire, Inc., local air conditioning
contractor.

The station, claimed to be on» of
the first in the South to adopt Fy
broadcasting, possesses a modern stic
single story structure that cont.ing
five studios, general offices, and on.
trol room.

Three Trane Climate Chan-ers
were used to handle the air condi-
tioning job, each covering a particu.
lar zone.

Zone A includes all general off:ces,
Here a direct expansion coil cools the
air from 86.2° dry bulb and 69.2°
wet bulb down to 73.7° dry bulb and
62.8° wet bulb.

Zone B, the largest to be condi-
tioned. covers four studios and the
control room. The direct expansion
coil of the Climate Changer in this
zone cools the air from 86.4° dry
bulb and 69.7° wet bulb’ down to
69.5° dry bulb and 62.3° wet bulb.

Zone C consists of studio A, which
contains orthacoustic, high fidelity
turntables for playing records and
transcriptions. The unit that services
this zone can also service the control
room by means of a manually oper.
ated damper.

Air in this zone is cooled from
86.8° dry bulb and 70.1° wet bulb
down to 69.5° dry bulb and 62.3° wet
bulb.

In all, zones a Trane type C heat-
ing coil operating on 10 lbs. steam
produces a final temperature of 117°.

Two Trane evaporative condensers
handle the condensation of the direct
expansion refrigerant with a mini-
mum usage of water.

VA Hospital Contract Goes
To New York State Firms

ALBANY, N. Y.—-Almirall & Co.
of New York City and E. W. Tomp-
kins Co. of Buffalo have been jointly
awarded a $1,682,338 contract for
heating, ventilating, air conditioning,
and refrigeration equipment for a
new veterans’ hospital to be erected
here, the Army Corps of Engineers
announced recently.

Construction contracts for the 1,000
bed hospital totalled $14,000,000,
Army officials said.

Just slip a screw driver under the range spring
and lift to release the tension. That’s all you do
to flush and clear the valve seat of foreign mat-
ter which may accumulate, especially in new in-
stallations. Here’s another big advantage of Penn
water valves which are protected from corrosion
and sediment because water can’t come in con-
tact with the range spring or sliding parts.
Built in threaded and flanged styles, in a wide
range of sizes. See your wholesaler or write for
bulletin R-1986-B, giving complete details.

Penn Electric Switch Co., Goshen, Ind. Exp ft
Division: 13 East 40th St., New York 16, U.S.A.
In Canada: Penn Controls Ltd., Toronto, Ontario.

Ssl=Feeslsscn eel:

AUTOM

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,* uy me - @. , es J 7 . 7 p= _- and :.- "~~ ha “at oe og s _ , a i Gat Pia + 3 ti wo 4 . ’ ¥. f ¥ '

AIR CONDITIONING & REFRIGERATION NEWS, MAY .10, 1948

17

a
cd ; . ‘ “I know from personal observa- panicky? Reason — ae rea RE PRO FITS
= M i i d ff Of tion that most of them are indepen- from fear ... perhaps the presen F
Case anu qa Urers fn : erence en dent operators. They may buy mer- situation is only temporary .. . hold MO
chandise outright, but they are not so. steady in the boat . . . keep plug-

Lecds to Unfair Competition, Crma Told

independent that if you show some
interest in their welfare and at least
try to help them, they will not wel-

ging for sales, but hold the line on
prices and terms . . . the equipment
will not spoil and we may need it if

e@ Use genuine Grunow parts

sT LOUIS—Making a “plea for inconsequential, but it is the accumu- come consultation on their many and_ we go to war with Russia . . . for @ Cut call-backs by 50%

comr on sense,” John W. Hart, execu- lation of all these little competitive yarieg problems. Their problems the good of our country; these are diate deli

tive \ice president of McCray Refrig- conditions that militate against the are your problems and surely you some of the things you could be @ immediate delivery

eratc’ Co., outlined the problem of legitimate distributor in making a have very much in common. telling -your’ distributor.

“unt 7‘ bon acon “ lg gee Peron profit which he rightly “So let us ask—what are your dis- St fine tien Geld wee tenen that GRUNOW

cial © 4 : ti f th “Sub . tl tributor relations? They can be a war brought people together for a

dress:d_ the pd ne > \ f 4 f » niger y, our young man penediction, or they may be a curse common cause that never worked to- AUTHORIZED SERVICE, INC.

cm! ps ory i ae” aul pgp to > iia geen age Mea to any business. They can be the’ gether before. This would not apply 4313 W. Fullerton Ave., Chicago, Illinois

ee poate day,” said Hart “ sat the younger generation I think it is 2tomic bomb to destroy a business, to our association, as we all came to —_—<——

Pied with one of our young men in worthy of quotation, as follows: or they can be the atomic energy to our senses long before Pearl Harbor. .

the les department and he listed “Let's take a look at the whole- ™#ke it grow, prosper, and succeed. We are a moving and vital force in Here's

for -.e several things that he dis- sale side. Manufacturers with non- RELATIONS NOT STATIC pr page gl Pony tice ors om Your Oppo rtu nity

cove od on a recent trip through the competitive prices are directly re- pereroneee b pOgey See Ge AO ing noe Sc Siv- | ——

terri ry, Which he branded as un-_ sponsible for price cutting by their Distributor relations are not ing the wrong answers has long since Some choice territories are

fair ompetition. distributors because they are forcing static. They are evolutionary, just disappeared. now open for dealers and
them to establish competifive levels. ®S human relations are. They re- “Reference to a principle adopted distributors to handle the |,

looking over the list from an
ana! ical standpoint, we decided to
prez it down to two levels: (1)
reta , and (2) wholesale.

}. AIN FACTORS INVOLVED

“. ¢ the retail level, the main group
of ‘ ctors that lead to unfair com-
petiion are:

‘- Price cutting; always found at
the top of the list.

“° Over-allowance on _ trade-ins,
which belongs to the same breed of

cats as price cutting. : . ; ae
"3 O@ering equipment on 80, 60 the way from the manufacturer to with Russia ) if you knew turer without full knowledge of all | We carry a stock to fill large and
¢: : y “the retail level. Few of them can be . Whether Government controls are sao : . small orders. Fully equipped to
d 90-day free trial. . : conditions in relation to the matter | nandie export shi nt
- , corrected through conference meth- coming soon... whether prices and_ ,; Seow) a P pments.
“4. No down payment. He cited ‘ céownt Wao 7 Oe. ,
ods. The corrections must come from wages are going up or down: Automatic

one where a display case was sold for
$995.00, no down payment and 36
months. The merchant paid $95.00
in 90 days and was thinking very
seriously of turning the equipment
baci.

“5. Huge clearance sales in news-
paper advertising—‘25 to 50% off’;
‘Buy retail at wholesale prices.’

“And then,’ Hart continued, “he
mentioned the small operator, with no
salesroom, operating from his car
with a small overhead. Of course
this fellow had less selling expense
than the man on Main Street, who
maintains a large display room with
a highly trained sales and service
personnel. The difference in selling
expense usually leads to large differ-
entials in quoting to the retail trade.

“You may say that a case of this

‘Substantial discounts, authorized
and sponsored by manufacturers to
trade groups, such as co-ops, whole-
sale houses, etc., are setting up com-
petitors for their own distributor or-
ganization, and are also cutting
prices which the distributor will not
look at favorably.

“*The information contained in
this memorandum generally covers all
of the known major factors of unfair
competition. In looking them over
one can see a joint responsibility all

the front office.

‘Apparently they are the practices
brought about by competition and
rise and fall in intensity in direct
proportion to the changes from a
buyers to a sellers market.’

‘Now you have heard about the

quire constant study and considera-
tion for current understanding and
adjustment,” asserted Hart.

“What would you give this after-
noon if you found someone that could
come up with the correct answer as
to when the inflation boom would
end? And inflation is only one of
the factors over which you have no
control.

“What would you do if you knew
what was cooking behind the Iron
Curtain; whether we are going to war

will be elected President in Novem-
ber?

“If these things are of deep con-
cern to you, they must be equally
disturbing to your distributor. Have
you contacted him or written him
that it is no time to fear or get

by our forefathers seems fitting and
timely. In the ‘Code of Ethics’
adopted by the National Commercial
Fixture Manufacturers Association,
the first association of this industry,
organized in June, 1921, Article 19
reads as follows:

““That good feeling among the
manufacturers engaged in this indus-
try is for the best interest of all
concerned and that therefore no
manufacturer should judge the action

or course taken by another manufac- |

“Obviously, even at that early
date, the problems of our predeces-
sors were identical with our own, and
if they could look in on us today
they could easily give us a high
rating on this phase of our associa-
tion activity.”

effects; let’s talk briefly about the
causes.

NOT MUCH WE CAN BDO

“Insofar as controlling the dis-
tributors of our non-members is con-
cerned, there isn’t much we can do
about it,” Hart said. ‘We can reach
them only indirectly, and then only
if some of their distributors are
affiliated with some of our local as-
sociations. Incidentally, many of
these local associations are active
and the work of the Chicago group

©

kind is irrelevant, immaterial, and _ especially has been outstanding. |
—¢ “To the worthy members of this

fine association I have this to say: |

. A lot of our troubles in the field are |
ee caused by indifference right in the
a front office—a lack of appreciation

/

of what a difference it would make if |

we contacted our outside connections
more frequently to find out what is

counsel and advice.
“Surely, if you take no interest in

pre deers. / s their consumer relations, how they
ee sell and their conduct in general, you
_MARLO- . : are virtually condoning their im-
= HEAT proper actions and contributing to | |
gee Since 1925. ATTaanse ER their delinquency—an accessory after |

the fact, so to speak.

Farm Freezer is

immediate Shipment... ices ae

Lb CLM Mb
YL

wl:
Leb

LUM, *

V/LMMA,

DEL. 6. fie

cu.ft. of 35-50F FE Refrigeration combined.

TRIZONE

SANITARY’S PREWAR COMBINATION >FRE|
ain available fer ‘fae oes

a

|
going on, and extend to them our |
|

Bulletin 709 Solenoid Starter

Lots of wiring space... white
interiors ... and enclosures for
every kind of service.

ALLEN-BRADLEY AIR-CONDITIONING AND REFRIGERATION CONTROLS

PRESSURE AND TEMPERATURE
CONTROLS

High-pressure

sors is automatically gee

d with Allen-

{

high quality line of STEIN-
HORST Freezers and Elec-
tric Milk Coolers. Write
today stating qualifications.

EMIL STEINHORST & SONS, INC.

Box 209,
Utica, New York

DISTRIBUTORS
REFRIGERATION-HEATING
PARTS AND SUPPLIES

HEATING & COOLING SUPPLY

DIVISION OF WEIL-MeLAIN COMPANY
647 W. Lake St., Chicago 6, III.
Branch—809 West 74th St., Chicago, Ill.

Maroh 1, 1948 Discount Sheet and Supplement
Walled on Request.

equipped with

This installation of Vilter refrigeration compres- Bradley Bulletin 709 solenoid starters, relays, sa!
a and 3-way selector switches, mountedon the wall, |

e-Free Motor Controls

ALLEN-BRADLEY STARTERS ARE TROUBLE FREE. Only one
moving part. No pivots, pins, or bearings to corrode or stick . . . no

jumpers to break. You install them . .

. and forget them!

NO CONTACT MAINTENANCE. Allen-Bradley patented silver
alloy contacts never need cleaning, filing, or dressing.

DEPENDABLE OVERLOAD RELAYS. Allen-Bradley thermal re-

lays are accurate and dependable even after long service.

The A-B trademark stands for millions of trouble-free operations.
Allen-Bradley Co., 1313 S. First St., Milwaukee 4, Wisconsin.

MANUAL
STARTER

AUTOMATIC
STARTER

COMBINATION
STARTER

HEAVY COMPRESSION
STARTER

Si 6% cu. Ft, of zero frozen Storage.
> 48/2"w.X 28’0. K 407/4"H.
2 man mest capacity +250-300lbs.
ermatic, quie ee.
OS cycle 115 volts aw a al ~~"

SANITARY REFRIGERATORCO. FOND DU LAC,WIS.

ISE REFRIGERATORS FOR MORE THAN 40 YEARS FARM FREEZERS SINCE (939

cutout and mo-
tor starter in

<< ALLEN-BRADLEY

- SOLENOID MOTOR CONTROL

mounted with
motor starter
in same way.

controls can be |

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AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

A Good Figure

ATTRACTS
sttleutiou

HERE’S ANOTHER
GOOD FIGURE!

THAWZONE

PATENTED
The PIONEER FLUID DEHYDRANT

q PER

POUND OF
REFRIGERANT

COSTS
ONLY

Figure based on pint quantities. Only
slightly higher for smaller quantities.

HIGHSIDE CHEMICALS CO.

NEWARK 4, N. J.

195 VERONA AVE.

What's New

Russell Electric Makes
Type 480 Small Motor

CHICAGO—Russell Electric Co.
here has announced its new “Ray-
theon Type 480” induction motor,
available in split phase, single, and
two value capacitor type.

Supplied in 2, 4, or 6 poles with
horsepowers ranging from 1% to %,
the motor has a diameter of only
5.0 in., it is pointed out.

Long life and trouble-free opera-
tion are said to be assured by sleeve
bearings with spring loaded wicking,
large reservoirs, and precision oil
slingers.

The motors are supplied with spe-
cial details on single or double shaft
extensions with open or totally en-
closed die-cast aluminum housing
with standard or special oil tubes,
according to Russell.

Food Cabinet Includes
Hotplates, Refrigerator

CHICAGO—The “Boterie,” a small
food preparation cabinet that includes
a 2-cu. ft. refrigerator, is being in-
troduced here for sale nationally by
Jefferson Industries, Inc.

Jefferson Foltz, president, claims
the ‘“Boterie” contains everything ex-
cept the kitchen sink—and that will
be included in a later model.

Actually the unit is a wooden cabi-
net measuring 43 in. by 34 in. by
20 in. Across the top is a recessed
linoleum covered cooking surface that
provides space for three hotplates.
The back wall contains an electrical
outlet to which the hotplates can be
connected.

Beneath the cooking surface, the
cabinet is divided into the refrigera-
tor on the right half and a cutting
board, silver drawer, and two shelves
on the left.

The porcelain refrigerator is insu-
lated with Fiberglas and is powered
by a Copeland unit.

Two doors and a lid conceal the
working surfaces when the cabinet
is not in use. Suggested retail price
is $259.

Foltz expects to merchandise the
“Boterie”’ by placing samples in
stores and delivering purchased units
direct to the customer. He antici-
pates a need for the unit in offices,

apartments, and upper income homes.
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Two-Temperature Control Valve

refrigerating system where one compressor
cools more than one unit and where it is desir-
able to more accurately control temperatures in
the various units. It closely maintains a pressure
in the coil at a level above the operating

pressure of the machine.

An exclusive feature of this valve is the provi-
sion for by-passing the automatic valve in case
it is desired to pump all the refrigerant from

the coil. By means of this by-pass

the automatic valve can, in effect, be cut out
of the system and the coil opened directly to

_

is used in a

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the suction line. Provision is also made for the
attachment of a pressure gauge while the line
is under pressure.

There is no limit to the number of valves that
can be installed on one system. When several
boxes are to be maintained at different tem-
peratures, the Two-Temperature Valves are

installed on the higher temperature units.

arrangement, ie, eae

An oval handle, which is independent of the
automatic closing feature, provides manual
closing and eliminates the use of a separate

Valves are furnished 1/2” and 5/8” flare.

Car or Truck Cooler Uses

Evaporative Principle

LOS ANGELES—Using the prin-
ciple of evaporative cooling, a new
Sea-Breez cooling unit for cars and
trucks has been introduced by Sea-
Breez Car Cooler, Inc. here.

Mounted on the window sill of the
front door of a car or the cab door
of a truck, the unit keeps inside
temperatures 10° below the outside,
it is claimed. The cooler contains a
well holding 5 qts. of water and a
round cylinder of aspen wood in a
wire mesh which is revolved in the

_ water by the pull of a small handle.

It must be revolved approximately
every 20 minutes.

Air collected by a scoop in the
front of the unit is forced by car
motion through the cylinder and falls
into the bottom of the car. Although
the window on which the cooler is
mounted remains open, pressure built
up inside the car by the cooled air
prevents outside air being forced in
through the open window, the manu-
facturer claims.

Units are made for either right-
hand or left-hand door mounting.

Low-Humidity Biological
Unit Stops Label Peeling

KENDALLVILLE, Ind. — A new
biological refrigerator, Model SA20D,
has been announced by McCray
Refrigerator Co. here.

Fourteen stainless steel drawers
are provided in two vertical rows in
the upright case. Twelve of the
drawers are 14% in. wide, 16% in.
long, and 3% in. deep, with the bot-
tom drawer on each side having a
depth of 5% in. Each drawer, ac-
cording to the company is provided
with finger-tip pull and a tab for
labeling.

Roomy top shelves provide storage
for items too large for the drawers.
An average temperature of 45° F.,
said to be ideal for biologicals, is
maintained. Humidity is kept low
by means of a special valve to pre-
vent labels from coming off the
packages.

The drawer assemblies are also
available separately to be installed
in the McCray Model SA20 after re-
moval of the standard shelves.

Dual Thermometer Gives
Room, Locker Temperature

SKOKIE, Ill. — A_ dual-purpose
thermometer that records both rocm
and refrigerator temperatures, in-
tended for use in locker plants, food
stores, and homes, has been intro.
duced by the Jas. P. Marsh Corp,
here.

Called the Marsh ‘Duo-Thern ,”
the instrument contains two thrr-
mometers, the upper or freezer sczle
reading from -30 to 65° F. and tie
lower or room scale reading from
20 to 80° F. 2

The freezer thermometer is a
Marsh distant reading Bourdon tube
type provided with 5 ft. of capillary
tubing. Thus the temperature sen:i-
tive bulb can be placed in the refriz-
erator and the instrument locat:d
outside at any convenient point.

Room temperature is indicated »>y
a Marsh bi-metallic thermometer.

The capillary tubing is_ slender
enough to pass between the gasket
and jamb of a closed refrigerator
door, according to the company.

The Duo-Therm is housed in a
black satin case with chromium trim.

Furnace Can Be Installed
Without Cutting Joists |

=

SAN FRANCISCO—The new shal-
low model Fraser & Johnston “Lo-
Boy” furnace is only 26% in. deep
overall, so that it can be installed
below low floors. It is available in
both dual-wall and floor models.

The Lo-Boy is designed especially
for those homes, schools, stores,
churches, and other buildings without
basement facilities.

Dual-wall models feature the ,.new
Fraser & Johnston “Bi-Flo” register
head, which eliminates floor grilles.
The Bi-Flo register head is installed
in the wall between two areas so that
either one or both can be heated.

Besides being extremely shallow,
the Lo-Boy Floor Furnace is only
14 in. wide in model No.’s 25, 30, and
35 FF, permitting installation with-
out cutting floor joists.

Additional features of both models
are: single rod control valve, made
possible by interlocking action of
pilot and main burner; heavy duty
cast iron high primary air slotted
burners; downdraft diverter; stream-
lined heating element constructed of
pressed steel, which is welded into
one piece so that gas fumes cannot
escape into a room. ;

es

4

MULTI-COLD

S
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Condensing Units

Model W-4
DON’T FORGET
THE

“FRIGID MIDGET”
LIST PRICE $120.00 F.O.B. BERWICK, PA.
Ask Your Wholesaler for Discounts and Delivery

MULTIPLEX MFG. CO. BERWICK, PA.

——

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here hi
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25-lb. t
burners

MANETTE

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AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

19

What’s New (Con’)

Controls Redesigned on
G-E Automatic Washer

BRIDGEPORT, Conn. — A_ re-
designed control unit characterizes
the new 1948 General Electric All-
Automatic washer which is now in
production, according to Cc. 5.
Anderson, manager of the company’s
home laundry equipment division.

The temperature, time and cycle
controls which were formerly located
at each side of the control panel
have been consolidated into a single
set of controls on the right side of
the washer.

Changes in the new model’s water
connections permit it to be placed
within approximately 1 in. of the
backwall, Anderson said.

As in the previous model, all that
a housewife does to operate the
machine is to load it with up to nine
pounds of assorted dry clothes, pour
soapflakes or powder into the soap
dispenser, close the lid, select the de-
sired temperature for the wash water
and the desired length of washing
time and turn on the machine, he
explained. The washer does not have
to be touched again until the damp-
dry clothes are removed.

Washing is done by an activator
which soaks, flexes, and rubs clothes
gently from three to 20 minutes, de-
pending on the time selected by the
housewife. All waters are con-
tinuously circulated through filter
screens which skim off dirt and lint,
said Anderson.

In the seven-minute drying cycle,
clothes are spun at high speed in the
washer basket which, at its peak,
makes 1,140 revolutions per minute.

The new washer is provided with
an anti-siphonage system which

meets municipal plumbing code re--

quirements.

The All-Automatic washer carries a
recommended national retail price of
$349.75 which includes provisions of
an additional four-year service con-

tract on the sealed drive mechanism.
o—

Carlco Stove-Top Oven Will Hold 25-Lb. Turkey

NEWARK, N. J.—Carlisle Mfg. Co.
here has recently introduced a two-
burner oven for use on top of the
stove. Said to be large enough for a
25-lb. turkey, the unit fits over two
burners.

Known as the Carlco
Giant Top-O’-Stove Oven,
it has all-steel construc-
tion, asbestos insulation,
and tight fitting inner-
seal door to keep heat in
and cut fuel costs.
Twin-vue glass panels are
said to allow for clear
view of the interior.

Door of the oven is
equipped with a cooking
thermometer, and is re-
inforced with gangplank
construction. Two remov-
able electrically welded
racks and a single deflec-
tor plate for even dis-
tribution of heat are
provided, according to the
company report.

Manufactured in two models, No.
1 is non-insulated and No. 2 is insu-
lated on two sides. Both models have
dimensions of 16 in. by 19% in. by
12¥% in.

—!

ue

IME ~

see your * DETROIT

SSS

< WHOLESALER

Se

~N

2810

De ROIT ake UBRICATOR = Company a

cpp ain a Engine Safety Controls « Float Valves ond Oil Burner Accessories
“Detroit” Exponsion Valves and Refrigeration Accessories * Stationary ond Locomotive Lvbricatery

EXPORT DEPARTMENT—Box 218, Ridgefield, tow Jersey

Evans Mfg. Florist Case
Turned Out In 3 Sizes

MT. VERNON, N. Y.—Evans Mfg.

Co. here has recently announced a ~
sd

new self-service floral and corsage
display case. Designed to fit any
florist shop, hotel, or entertainment
place, the case is available in 4, 5,
and 6-ft. lengths, according to the
manufacturer.

A part of Evans’ full vision display
case line, the new case is engineered
to maintain proper humidity and
temperature conditions. Hard rubber
sliding doors and polished stainless
steel adjustable shelves are featured.

Sherwin-Williams Issues
Kemclad Appliance Finish

CLEVELAND—Kemclad appliance
finishes, a new line of industrial
finishes especially developed for
household appliances, has been an-
nounced by the Sherwin-Williams Co.

Special systems of application

engineered by the company’s paint
chemists and based on the latest
technical research in protective coat-
ings are used with these finishes,
according to Sherwin-Williams. The
systems include formulas for high-
bake and low-bake application as well
as for air drying the finished prod-
ucts.

Claimed for the new finishes are
greater ease of application; excellent
opacity and build; range of baking
adaptable to numerous types of prod-
ucts; improved color stability and
retention; greater resistance to fruit
acids, beverages, foods, and alkali;
good adhesion; marproof durability;
and resistance to a condition of high
humidity as well as soap-water im-
mersion.

Sherwin-Williams further claims
that the exceptional heat resistance
of the finishes makes them particu-
larly suitable for ironers, roasters,
and stoves.

PTY-BRO BUILDS FOR YOU

V Designers Vv Manufacturers
RESTAURANT AND BAR EQUIPMENT

© Soda Fountains e Direct Draw Draft Beer

Systems @ Salad Chefs ¢ Duct Controlled

Bottle Coolers @ Sinks ® Walk-ins ® Reach-ins

e Urn Stands @ Work Boards @ Coil Boxes

© Canopies @ Wall Siding @ Utility Cabinets
Write today for literature and price list =
METAL PRODUCTS CO.

TY SQ 6815 Hamilton Ave.
Pittsburgh 8, Penna.

Install that motor; it fits the base—any
base. No drilling or filing. No holes out
No rotor shaft too long or
Carry motors and adapters

of line.
too short.
in every service car.

AT LASTS!

Here it is—

The Motor Base Adapter Plate

Manufactured and distributed by
MOTOR ADAPTER CORPORATION

4730 JOY ROAD

DETROIT 4, MICHIGAN

TYLER 4-9223

“i

_ <_\ .

femeall Your Future in
Dry Bottle Cooler Competition

Master-Bilt convenience

is another sales-

You don’t have to be a crystal-gazer to find out
where you stand in dry bottle cooler competition.
But you ought to evaluate your competitive posi-
tion—present and future.

When the supply was short, all bottle coolers
sold well. But is that true today? And will it
apply to a future where supply is plentiful and
competition is sharp?

If the line is Master-Bilt — yes. For Master-
Bilt was designed for choosy buyers. It combines
features and advantages that give you power to
sell against any competition—at a profit.

What are some of its strong points? Efficient
cooling is one.:Each and every bottle has direct
contact with the coils, is evenly and individually
chilled. Gravity cooling is employed—a system
which requires no fan.

stimulating feature. The handy sliding lids and
unique storage arrangement permit easier brand
separation and speedier dispensing. Master-Bilt
cabinets hold 4 to 8 more cases of beer than other
coolers with comparable overall dimensions.

Still another great talking point is Master-
Bilt’s masterful construction: its sturdy cabinet

. stainless steel doors and track . . . sagless
bottom ... thick walls of Fiberglas insulation.
You find built-to-last quality in every visible
and hidden detail.

These are the things that make Master-Bilt a
name to watch in refrigeration. And they’ll make
you the one to watch in dry bottle cooler competi-
tion. Wouldn’t you like that security? If so, write
now — today —for information. A few choice
territories are still open.

MASTER-BILT DRY BOTTLE COOLERS
Self-Contained and Remote Control Types

DIRECT DRAW CABINET
Another Masterpiece by Master-Bilt

MASTER-BILT

REFRIGERATION umc.co.

920 PALM STREET + ST. LOUIS 7, MO.

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x

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

NEWEST DEVELOPMENT

IN BLOWER WHEELS

» Years ahead of any wheel on the market, the
new Lau Series “A" blower wheel has proved
its strength and performance, both in rugged
tests and actual use. Featuring center-suspension,
which is far superior to other types of construc-

Deep blades, scientifically pitched, are

Precision

. all parts die stamped. Single and

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burners, stokers, furnaces, air conditioning units.

Write Dept. ‘‘R’”’

DAYTON 7, OHIO

LARGEST MANUFACTURER OF FURNACE BLOWERS

tion,
mechanically locked to center disc.

balanced...

THE LAU BLOWER COMPANY -

WORLD'S

| ingly in the future.

| the Interprovincial

| comparatively new,

| fully done. Also,

So declared Dr. E. A. Sellers of the
| University of Toronto in a talk before
| the recent educational conference of
Refrigeration
| Service Engineers Society here.
“Probably because the method is
refrigerated
| anesthesia requires long preparation
| of the patient, and it must be care-
it cannot be con-
trolled as readily as gas anesthesia,”
commented Dr. Sellers in pointing

—~4>
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HAVE BEEN
WAITING
— FORIE

Refrigerated Anesthesia

While This Method Will Never Replace Gas, It Is
Useful In Shock Prevention and Skin Grafting

TORONTO—Although refrigeration
will probably never completely re-
| place gas as an anesthetic in surgery
| and medicine, it will be used increas-

out why gas will never be replaced
by refrigeration.

“It is of proven value, however, in
preventing shock, especially after
burns, and in skin grafting, in addi-
tion to amputations under some cir-
cumstances,” he added.

Refrigeration is new in medicine
and surgery, but in one sense it has
long been a home remedy, he said.
Most everyone is familiar with the

application of cold compresses or ice -

packs for minor ailments.

When used by the surgeon, refrig-
eration serves three functions:

1. It decreases the sensation of
pain by actually cooling nerves and
reducing the nerve impulses.

2. It decreases the loss of fluid
from blood vessels into damaged
areas.

3. Refrigeration reduces the me-

tabolism of the tissues.

“Proofs of these concepts have
been developed almost entirely within
the past 10 years,’”’ said Dr. Sellers,
who paid tribute to such pioneers in
this development as Drs. F. M. Allen
and Temple Fay.

In considering refrigeration anes-

thesia, two factors are important, he

xd
=|

continued.

One of these is the effect of cold
on the whole body, and the other is
the effect of cold on a local part of

' the body.

“A certain minimal body tempera-
ture is needed in order to support
life. Body temperatures as low as
74° F. have been observed, but it
must be noted that time is also an
important factor in survival after
exposure. Generally, it is desirable
that the body temperature remain
constant.

“Often, however, death from ex-
posure to cold is not due to the
lowering of body temperature but to
exhaustion of the circulatory system
in trying to keep the body warm.

“Hibernation has been successfully
induced in man by refrigeration for
such cases as cancer where it was
desirable to minimize pain.

“Local tissues have much greater
tolerance to cold than the whole

body,” Dr. Sellers continued. “But
the temperature tolerated varies
inversely with the time. In other

words, the lower the temperature the
shorter length of the time the tissue
can be exposed without damage.”

The general procedure in using re-
frigeration as an _ anesthetic for
surgery of limbs was outlined by Dr.
Sellers as follows:

First, a tourniquet is applied well
above the point of surgery. This
permits quicker cooling and makes
complete anesthesia possible.

After this, actual refrigeration to

lower the metabolism of the tissue
begins. The refrigeration can be «c.
complished by means of crushed ‘ce
or circulating refrigerant through a
sleeve wrapped around the limb.

Generally, 35° to 40° F. will p»o-
vide complete anesthesia, with <9°
being the best temperature to use

Two to eight hours cooling is e-
quired before surgery can start, ¢
length of time varying with the s ze
of the limb, and refrigeration is c n-
tinued after the operation for 24 to
48 hours more, he explained.

“The type of case chosen for refr z-
erated anesthesia is usually a pi or
operative risk where a_ gene a]
anesthetic is not desirable. It’s o ly
in selected cases where refrigera’ 2d
anesthesia is likely to be used.

“Use of refrigeration, however, is
most effective in preventing surgi:al
shock. Until a year ago mst
medical texts advised that the pati: nt
should be kept warm to prevint
shock. This, however, is not g¢od
advice. Most injuries are bet er
handled by cooling.

“Patients should also be kept cro.
They shouldn’t be allowed to shiv er,
however.”

New Jordon. Distributor Holds
Open House for 100 Dealers

LONG ISLAND CITY—tThe Kel-
nard Supply Corp., recently ap-
pointed wholesale distributor for the
Jordon Refrigerator Co., displayed
the 1948 Jordon line to nearly 100
dealers at the formal opening of its
new showrooms last month at 38-27
30th St. here.

Kelnard now occupies approxi-
mately 50,000 sq. ft. of a four story
building at its new address for dis-
play, storage, and service purposes.

In addition to dealers from metro-
politan New York and Long Island,
President Thomas Lindsay and Gen-
eral Manager George Sutphin wel-
comed local chamber of commerce
members and Jordon factory repre-
sentatives to the opening. ~

9 ‘Debut’ Installations of

Juice Vendor Made In N. Y.

NEW YORK CITY—Nine “debut”
installations of Telecoin Corp.’s new
juice vendor, the Tele-Juice, were
made in this area last month, the
company declares.

The Tele-Juice has a capacity of
300 six-ounce cans which sell for
10 cents apiece. Operating on the
gravity principle, the vendor is
equipped with a straw dispenser and
a self-contained disposal unit for
empty cans.

The can opener is housed in a
special compartment and kept at a
constant 180° F. to prevent rust and
bacterial growth, the company states.
It is brought into play by means of
a foot pedal.

profit-wise
dealers choose

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pie BALLY, PENNA. ; | | | ALL-STEEL BAR AND BEVERAGE SERVICE EQUIPM Er -
| SUPREME METAL FABRICATORS, Inc. » BROOKLYN 11, N. ¥.— ye)
is ier Fa Sve A © ; & ae Ts shige m: EA me e es re rare Sorte he tg SS = al x Src; reg 8 ig ahd sextet Dyess ae Re ’ fe Pe ee > a ~ ee - i recast) See 4 2 f ee , ee = —
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Wyoming Locker-Packer
Group Sees Need for Law
Or Plant Sanitation

CASPER, Wyo. — Sanitation in
jock: r plants and its relation to the
com iunity was a chief concern of
the Wyoming Frozen Food Locker
and “ackers Association at its recent
ann: al convention here.

Arter hearing speakers discuss
jous aspects of the subject, the
» ijation went on record as favor-

, state law covering the safety

sanitation requirements of locker
plan's.

L. O. Williams of the state health
depertment strongly advocated such
a lav in a talk to the group. He ad-
vise) the locker operators not to
accr 3t bad meat, even at the risk of
losit a customer, in order to avoid
trouble.

Charles W. Hanscum, state game
waren, urged locker operators to
sposor an educational program de-
signed to show big game hunters
how to care for their kills in the field
peiore they bring them to the locker
or cold storage plant. He said such
a program would help eliminate
trouble for both the hunter and the
plant operator.

Lou Holscher of the MHolscher
Packing Co. here spoke on rules for
construction and sanitation in pack-
ing houses.

O. H. Inghdorf of the state depart-
ment of agriculture outlined present
state laws which might be revised to
include the objectives of the locker-
men.

The association, formerly’ the
Wyoming Frozen Food Locker Asso-
ciation, voted at this convention to
admit meat packers to membership
and changed the organization’s name.

a
— be

sone ste RE MRE nonmeaNes ce RS cts ers

insist on
genuine

products |

7 Sey
gees

Mee eT RANEIE

pormonoren es

AIR CONDITIONING & REFRIGERATION NEWS,

~ Plant Not Erected Yet, But
200 Rent Lockers In Advance

HOLBROOK, Neb. — Although
Herald Frock has not started erec-
tion of his frozen food locker plant
here yet, more than 200 would-be
patrons have paid advance rent fol-
lowing his announcement such a
plant would be opened. He is now
negotiating for the purchase of lots
upon which to erect the plant.

1,600-Cu. Ft. 2-Section
Freezer-Cooler Installed
By Coastal Seafood Firm

CAMBRIDGE, Md.—A 1,600-cu. ft.
pre-fabricated freezer-cooler, manu-
factured by the Reco products divi-
sion of Refrigeration Engineering
Corp. of Philadelphia, was recently
installed here by White & Nelson,
packer of fish, oysters, crabmeat, and
tomatoes.

The -freezer-cooler measures 12 ft.
1 in. wide by 22 ft. 10 in. long by
7 ft. 6 in. high. It is divided into
two compartments, one held at 0° F.
for frozen food storage and the other
at 35 to 45° F. for storage of fresh
products.

The freezer section contains two
sets of plate stands, each having six
refrigerated plates measuring 22 by
72 in. They are refrigerated to
-20° for quick freezing and, at the
same time, serve to hold the room
temperature to 0° F.

The second compartment is refrig-
erated by a 1-hp. Reco-pak refrigera-
tion system.

The pre-fabricated sectional cooler
was shipped knocked down with
the shipment consisting of a number
of heavily insulated, light-weight,
aluminum-clad panels. The panels
were so constructed that they could
be assembled by the use of a small
socket wrench to draw up the assem-
bly bolts.

The heavy outfitting Super-Freezer
type door was shipped completely
pre-hung with hardware in place.
The packaged refrigeration system
was also shipped completely as-
sembled and designed to fit into one
of the side wall panels.

Inside, an insulated partition sepa-
rates the two compartments and is
equipped with a Super-Freezer door.

The

Right Locker
Is Important

With MASTER you get the benefit of years of continuous
experience—“Since 1935”. MASTER abandoned many designs in the
past as impractical and set new standards in locker construction.

It costs no more to get the best--demand

MASTER FOOD CONSERVATORS

operation.

for your money and satisfy patrons.

mand MASTER.

It Pays To Stick

—the modern locker units for economical

They're the “Choice of the

Industry”. They have everything you want
for profitable locker operation. Get more

De-

To MASTER

Write for particulars. Find out why oper-
ators save money by installing MASTER.
Order for immediate delivery. Specify snap
or barrel type locks and if drawers are to
be shipped assembled or knock-down.

Endorsed by and sold through distributors

of refrigeration and insulation.

MASTER MANUFACTURING CORP.

121 Main Street

Sioux City 4, lowa, U. S. A.

Memier of Frozen Food Locker Institute, organized for your protection.

a1 i Ey ka ee = ets Pe 5 gis t ‘ker = Pi = eg" Ae

MAY 10, 1948

7 Ey Regt 2 oN

Locker Plant Business
Book Issued by FFLI

OMAHA, Neb.—The Frozen Food
Locker Institute, Inc., announced
that its 200-page book entitled “Your
Locker Plant” would be off the press
and ready for distribution by May 1.

R. R. Farquhar, FFLI executive
director, said the book “represents |
the combined efforts of some of the
nation’s leading authorities on the
construction and operation of frozen
food locker plants.”

The book contains six chapters
covering the business opportunities
presented by the locker business and |
the design, construction, insulation, |
refrigeration, and insurance for |
plants. Numerous illustrations and
plant designs are included.

The book will sell for $3, but in
order to make it more attractive for
large-scale distribution to present
and prospective locker operators, the
following special schedule has been
established for members of the Insti-
tute: lots of three copies or less,
$2.50 each; lots of four to nine, $2
each; lots of 10 to 24, $1.75 each;
lots of 25 to 49, $1.50 each; lots of
50 or more, $1.25 each.

Meat Is 100% Self-Service

BUFFALO — Loblaw’ Groceterias
Inc. has opened a new store at 328
Kenmore Ave. which makes extensive
use of refrigeration in attaining a
maximum of self-service operation.

The meat department is 100% self-
service as is the dairy department.
A Freez-O-Mat frozen food dispenser
is another feature of the market
layout.

a

MODEL J SHELL

AND TUBE CONDENSERS
Low cost, easy-to-clean, sturdily
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Compact, inexpensive, efficient.
Steel shell, copper coils. 1/2 H. P.
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These condensers are for both FREON and Methy]-
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Your Jobber can supply you—or write direct

ACM INDUSTRIES, INC.

JACKSON, MICHIGAN

THE REFRIGERATION
INDUSTRY
Since FRITS

apie oncanec neem te

A Steel Shortage inn BUT

PRICE SLASHED

gs:
Ee,

% Due to cancellation of large export order because of license restrictions

375%

Either model, crated, together with fluorescent. fixtures, | bulbs,
No. 673 Detroit Expansion Valves, Night Covers. One year guarantee.

OPEN-TYPE ~~
ROSTED FOOD CABINETS —

F.O.38.5 . |
BROOKLYN, N.Y.
{Less condensing unit)

ates eS

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Length, 84”; height, 75”; width, 33”. Equipped with
plate-glass mirror to reflect packaged goods.

Two-Aisle Cabinet
Length, 84”; height, 62”; width 33”. Accessible from
all sides.

Both models: 14-gauge steel construction, outer shell, under-carriage. 16-ga. evaporator & partitions; 20-ga. superstructure.
20-gauge Stainless steel top, 5'2 to 6-inch certified insulations. Spacious sales compartment (20 cu. ft.), menu boards.
Glossy white enamel finish. (34 H.P. Air Condensing Unit required for open type; 2 H.P. for closed. Prices on request.)

Paley Engineered Refrigeration gives positive food protection at every point.

OUR CROWDED WAREHOUSE IS YOUR GAIN—
particularly with a STEEL FAMINE ANTICIPATED.

*These cabinets were to be shipped to Western Europe. They are exactly the same standard
models you have always handled. Wire or airmail your requirements immediately.

PALEY MANUFACTURING CORPORATION
244 HERKIMER STREET, BROOKLYN 16, N.Y. * TELEPHONE—SLocum 6-3040, 3041

EITHER CABINET AVAILABLE WITH SLIDING GLASS TOPS AT $25.00 EXTRA

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ia ‘ sf os

22 AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

a valve actually begins Oct. 1, 1948
and is subject to free replacement by |
your wholesaler, through December _ $
of 1948. We are now in the second ~_
quarter of the year and today valves

dated B-48 or subsequent thereto are A
replaceable no charge.”

a —

Parts Wholesaler Entertains 275 Servicemen

Repair and Replacement Policies Covering
Expansion Valves Outlined for Servicemen

DETROIT—How the current repair recent meeting sponsored by J. M.

WILSO

REFRIGERATION, INC.

@ FARM AND HOME FREEZERS
@ REACH-IN REFRIGERATORS
@ WALK-IN REFRIGERATORS

of the industry through our whole-
salers.

Our problem would have _ been
solved—could we have afforded to

| also offer the same set-up to our

manufacturing accounts, such as
General Electric, Carrier, etc., but
you can appreciate how we could
ill-afford to replace with new product
xX number of say, non-adjustable
thermostatic valves that were 2° off

“To my mind, one year is a long
time to be financially responsible for
the operation (24 hours a day) of
any mechanical device. A Cadillac
car approaches the mechanical ulti-
mate, but brother, 90 days or 4,000
miles after you leave the showroom
you’re on your own.

“Like the manufacturers, many re-
frigeration contractors and service
engineers guarantee their complete

repair of inoperative product for one
year—we continued to provide, for
those who wish immediate over-the-
counter replacement with new prod-
uct, the following optional policy.
“Any Detroit wholesaler will ex-
change for new product, any cur-
rently dated valve, and let me explain
what is meant by currently dated.
We predate valves at the factory
from four to seven months. For ex-

and replacement policy on expansion Oberc, parts wholesaler here. ar Sey a:
valves is being handled by Detroit “The present policy has _ been id no
Lubricator Co., which generally ap- formulated over a three-year period,” ?'
plies throughout the industry, was Coggin said. “During the war we FLEXIBL é sil
explained before local servicemen by repaired everything we could get our co!
F. G. “Ted” Coggin, manager of hands on. But repaired product has : cy!
Detroit’s refrigeration division at a always carried a bar sinister, and CH ARGING De
—® in our day-to-day contacts with serv- 4 Co
icemen, contractors, and our whole- a)
salers, we sensed a growing desire LINES at
FRE O ) = J 2 to eliminate as much as possible the ’ Ot
use of repaired material. J. M. Oberc, Detroit parts wholesaler (right), addresses the approximately 275 local : }
All you want in “We as manufacturers know that refrigeration servicemen who responded to his invitation to a meeting at which the Electrimatic Charging ser
a repaired valve which has had two advantages of membership in the Refrigeration Service Engineers Society and the Lines have exceptional / the
145 LB. KINETIC or three years’ severe service may Refrigeration Contractors Association of Detroit were discussed. During this meeting the strength and are ex- net
CYLINDERS pass our final test after the repair first steps were taken in reorganization of a local RSES chapter. The group also heard tremely flexible to with- ins
of some defect, such as a corroded talks on their company's products by F. G. Coggin of Detroit Lubricator Co. and Dale stand repeated flexing and to
: ‘ ‘ needle and seat, and shortly after Bodine of Copeland Refrigeration Corp. twisting. Two styles: an<
3 Call, Wire or Write reinstallation, fail due to fatigue of STANDARD, pee a ;
™ : the bellows or diaphragm. who have dealt with and sold me- the quarter in which the valve is prises hose an ngs, clus
PENO ROBISON “Consequently, to eliminate repair- chanical devices over a much longer dated. For example, valves dated and COMBINATION,
| Ft. Smith, Ark. ed products as far as possible, we period of time, saddled themselves A-48 are guaranteed through D-48. which consists of hose,
announced on Jan. 1, 1948, a ‘re- with a one-year guarantee and in “Beyond this basic guarantee 6-in. copper tube exten-
L placement with new product’ policy many instances longer. which provides for the no charge sions and fittings. See our
to the service and installation field catalog for details.

BUY FROM
YOUR WHOLESALER

|
y

Electrimatic

ample, valves we are shipping today

@FARM MILK COOLERS : installation for one year. ;
ce Leu These we must “I hope what I’ve said so far gives are dated D-48, indicating a manufac- —

DIVISION OF WILSON CABINET CO., INC “Further—refrigeration manufac- YOu @ rough idea of our problem turing date of the last quarter in 2100 INDIANA AVE, CHICAGO 16, ILL.
BAe. Wee eS turers unlike the automotive field, ‘SUbSequent to Jan. 1, 1948. We had 1948. The guarantee period on such CANADA—2025 ADDINGTON AVE,, MONTREAL —

= *, announced a policy on repair and ©
) replacement, that is, repair to manu-

"it would be useless facturers, and no charge for one year 2 Winutes i
(unchanged from before), and re- ‘

placement through wholesalers with
new product to the service and con-
tracting trade—the latter based
roughly on the automotive type of
guarantee of 90 days or one quarter.

The reaction of the industry gath-
ered at the Cleveland Show was

to think of any
other Insulation”

to apply

by immersion

Says:
Boyd H. Kline, President of Columbia
Locker Storage Co., Inc. One of the

largest builders and operators of Locker frankly mixed. Generally our whole- P
Plants in the U. S. salers liked it—some contractors and
servicemen did likewise. There was
criticism of a dual policy—manufac- MA
turers and servicemen—a_ sizeable
percentage were very unhappy and
when our ultimate customers are ee een
unhappy so is Detroit Lubricator. Cl
“So it was with our new policy—
ultimately the customer writes the 549
ticket.
“To satisfy all requirements of the
, : industry we modified on March 15,
nts ie ve nogtion 1948, our guarantee as follows: aves
“Valves are guaranteed against de- e ~~
magn operation yo fects in material and workmanship {7/ Ane” satiate
its hy wa for a period of one year and inopera- aa
epatens tive valves will be repaired upon A. A.
their return to our factory, transpor- Mich
tation charges prepaid. Valves beyond PROTECTI on TO ALi * &
one year will not be repaired, but * ee
are replaceable under the schedule —
shown in our optional replacement —_—
policy. Valves beyond three years are ee . N N
not replaceable and will be scrapped
ot. replaceal Alodizing with “ALODINE"|

“Under the above guarantee, valves
will be repaired ‘no charge’ for a
period of four quarters, including

Yours very truly, _
LOCKER STOAAGE co., INC.

is a simple, rapid}
chemical process. It
protects the metal and
anchors the finish -
gives aluminum a new

degree of durability.

COLUMBIA y Sf
VET, Aer
f ow preside

some

BHKHWD

a errr
‘Seace *,'000_000 (es ZERO ©

sty’ factor of
jient,
. O24 BTU at 60° F-

ALODIZED aluminum panel.
After 800 hours’ exposure to
corrosive salt mist, the metal

‘ Fi proof s still intact and we e i
| will not absorb moisture protected even without pat, For the utmost in paint:
dorless Son gpa : ;
eee settle, rot (a, Tee bonding and corrosion:
o immune. hey Seed] resistance, ALODIZE|

and decay
e Easy to cut

pelient
with a kn

aluminum surfaces.

HALIDE REFRIGERANT
GAS LEAK DETECTOR

Find leaks involving all chlorinated hy-
drocarbon refrigerants quickly and ac-
curately with Turner’s highly-sensitive

Model H-1 Halide Detector. This blow- After only 300 hours’ salt
pr ete = = og Soorere a simple spray exposure, the metal

chemical principle... flame becomes green is b d
SEND FOR FREE BOOKLET TODAY whenever gas is present in the area sur- pF aay nigga sation

rounding a defective cooling unit. De-
signed and constructed throughout for
long, dependable service. Has a flexible
exploring tube for easy probing in “hard-
to-get-at’”’ places; holds one pint of alcohol
fuel; measures 8” from handle to tip of

ee ee ee ee eee ee ee er ee ee |
{ National Gypsum Company, Buffalo 2, N. Y.

Gentlemen: Please send me a FREE copy of the new }
Gold Bond Zerocel Booklet, “Fireproof Refrigeration
A-6

Pioneering Researth fad Development Sidice 1914

AMERICAN CHEMICAL PAINT COMPANY

Construction.” burner x 7%” high x 4%” wide; can
also be used as a blowtorch. i i } DE;
AVAILABLE FOR IMMEDIATE DELIVERY AMBLER 1. PA WA
Made by the manufacturers of nationally- EE. a NG ad hemes
wn Turner Blow Torches. Write, wi

Manufacturers of Metallurgical, Agricultural and Pharmaceutical Chemicals

THE TURNER BRASS WORKS
ow Pee rw ere
err

es
Ge
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: ; ; and KF
5 eer ape x io e) a a" 4 * Bea ts. ae lever i Z eS iy ees : mp
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its National Gy¥P
sunaurY Buffalo. New |
Att: industri
ow Gentlemen:
During ny f
puilding loc
perience wit!
other than f
moon Two plants a
more will ve
Octover, an
opened durin
— Experienc
your local
made regard
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last three
zerocel wil
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zerocel is
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; "T —p ETECTS 4 :
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EVEN THE SMALLEST 3 Re ”
VEGAS LEAK : : FS
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ZERWICEL 7 Se
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| | - ALODIZED
{ urability Certihed”
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2,
Wp seagate soceeeeeeeeeeeeeees
—_ =a «aw PTUTULELTLLT ——
ree eee ee rerviT: ere }
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Be ARR EY ER ES ee

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;

| MARLO - HEA

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

——

Similarities Between Copelametic Units
Aad Open Jobs Discussed for Repairmen

NETROIT — “The serviceman has
nothing new to learn when serving
a “opelametic user in that we have
sin: ply added a motor housing to the
corventional casting of a_ two-
cy!inder piston type compressor,
De:e Bodine, service manager for
Coneland Refrigeration Corp., told
a -roup of refrigeration servicemen
at a meeting sponsored by J. M.
Otere, parts wholesaler.

wodine pointed out to them the
servicing possibilities and features of
the new Copelametic units. He also
nected that Copeland is now produc-
ine a 5-hp. sealed unit and intends
to branch from there up to 7% hp.
and down to 3, 2, 144, and 1 hp.

“Our new Copelametic units in-
clude a few changes or improve-
ments over the first series,” he said.
“These include a _ one-piece valve
plate, heavier, more sturdy terminals,
a terminal box with knock-outs to
assist you in complying with any
local electrical code.

“A new terminal block has been
provided, where all the field wiring
may be accomplished without dis-
turbing the motor-compressor termi-
nals.

“The new Copelametic motor-
compressor assembly has mounting
feet of steel which are bolted to the
bottom of the motor-compressor
casting to eliminate breakage in
shipment.

“The new motor-compressor as-
sembly has a removable stator. It

<>

insist on
genuine

products

ia as

be ees pi

NTRANSFER

ae es

CLARK BRIDGMAN CO.

549 W. WASHINGTON BLVD.
CHICAGO 6, ILL.

Sales and Engineering
Product Coolers, Evap. Condensers
Air Conditioning, Liquid Coolers
Water Chillers, Heat Exchangers

‘Liquid Receivers

A. A. Reed,
Mich,

R. R. Gregory, P. O. Box 184, Easton, Ill.
R. E. Kenney, 4243 Crocker Ave., Minneapolis,
Minn.

14 Poplar Park, Pleasant Ridge,

is now possible and permissible to
replace the motor stator in the field
without any elaborate or intricate
jigs or fixtures. -

“The new Copelametic units are
also equipped with a General Electric
condenser fan motor which has a life
time oiling feature.

“Other improvements would be
new production methods whereby
each motor-compressor assembly and
complete unit, less electrical parts, is
immersed and tested for leaks at
250 lbs. dry nitrogen pressure.”

Bodine noted that open type units
could be adapted to various applica-
tions by merely changing the motor
pulley. But with a sealed unit the
motor speed is constant, he said.

“Since we cannot alter the speed,
we therefore have to alter the com-
pressor bore to obtain compressor
displacements consistent with the ap-
plication. For example, we supply a
14-hp. motor-compressor with 11%9-
in. bore for high back pressure, 14%-
in. bore for medium back pressure,
and 1%4-in. bore for low back pres-
sure application.

““Copelametic motor-compressors
are made in various types for all
phases of application or _ usage.
Motors may be _ split phase for
capillary tube or other low starting
torque usage.

“For refrigerating systems which
make use of a low side float, high
side float, automatic expansion valve,
or thermostatic expansion’ valve,
capacitor start-induction run motors
may be supplied.

“Where current costs may be a ©

factor, there is available capacitor
start-capacitor run models’ which
may be used with the larger types of
refrigerating systems.

“Motors are supplied 115 volt, 60
cycle, single phase for models in the
range of %& through % hp. For
models % through % hp., we supply
230 volt, 60 cycle single phase as
standard equipment.

“Motors of 115 volts can, however,
be obtained on these larger models
upon request. Dual voltage will be
available for the larger sizes ranging
from 1% through 7% hp.”

Bodine explained that, disregarding
the motor portion, the Copelametic
unit is a conventional two-cylinder
reciprocating compressor. It has the
service valves in the usual location,
the conventional cylinder head, valve
plate, and even the oil filler plugs in
the same relative location.

Outstanding feature of the unit, he
believes, is the oiling system. In the
Copelametic, an oil flinger or dipper
splashes oil against the rotor stator
cover.

Oil flows into the oil well and by
gravity then flows through the oil

With

Allowing every section to be used simultaneously.

Runners, lids and moulding

of stainless steel
39” high;
Write for catalogue showing
this quality line of refrigeration.

DEALERS
WANTED
Write, wire or phone

tosey for informo-
lon en franchise.

W. ALLEN

/mmediate Delivery!

ROGERS

BOX 272-AC

Dry Beverage
Cooler

disappearing lids

30” wide; 4, 6, 8, or 10’ long.

Industries
DEMOPOLIS, ALA.

—

Cutaway Shows appends of Copelametic

CYLINDER
HEAD
VALVE
PLATE
PISTON
PISTON
PIN
ECCENTRIC
ROD

REAR
BEARING

THRUST
PLUG

CRANKSHAFT

BOTTOM
PLATE~

FRONT
BEARING

MOTOR
‘TERMINALS

MOTOR
COVER

OIL
SPLASHER

STATOR

tube into the hollow eccentric shaft.
In the center bearings, centrifugal
force causes oil to flow through the
crank shaft, through the drilled open-
ings to the eccentric rod bearings
and into the motor-compressor end
bearing. The connecting rod is
drilled to provide oil, under pressure,
to the piston pin.

Noting that the orbit of the con-
necting rods is above the oil level,
Bodine explained,

“This assures relatively dry re-
frigerant passing over to the high
side of the refrigerating system,
which is a distinct advantage in low
temperature applications.

“You all know that excess oil in
the refrigerant will affect the boiling
point. This not only creates an oil
film on the inner surface of the
evaporator or low side, but also, due

to the combined insulating effect of
the’ oil and the alteration of the
boiling point of the refrigerant, com-
pels the compressor to work harder
to accomplish the same desired re-
frigerant temperature.”

Stressing the importance of proper
voltage being applied to the motor-
compressor at all times, he said,

“With the open type units, we have
a steady flow of air across the motor
windings to rapidly dissipate heat.
Many of you know that with this
type motor you can impose an over-
load of 40 to 50% and the motor will
take it day after day—at least, with
motors that were produced prior to
the war.

“In a sealed unit, the motor is en-
closed and we depend upon metal to
metal contact and the fins cast
around the motor housing for dissi-

pation of heat. We therefore have to
maintain voltage within 15% of the
rated name plate voltage to assure
proper operation.

“When checking a Copelametic
motor-compressor assembly, where
low voltage may be suspected, the
voltage should be checked at the
motor terminals with the unit start-
ing or attempting to start.

“Copelametic units are designed
for use with ‘Freon-12’ refrigerant
only. The use of refrigerants other
than ‘Freon-12’ will ruin the motor-
compressor, motor windings, and
working parts and void our warranty.

“Since the rotor is composed of
aluminum, the addition of methyl
chloride to a Copelametic motor-
compressor assembly may cause
serious damage and in some instances
even results in a fire at such time
as the refrigerating system may be
opened to the air.

“In view of the continued’ ‘Freon-
12’ refrigerant shortage, we caution
each of you to be very careful that
you use ‘Freon-12’ refrigerant only
in this type refrigerating system.”

EXPERIENCED MEN CAN SERVE YOU BEST

COMPLETE LINE OF
REFRIGERATION SUPPLIES
TOOLS AND ACCESSORIES

EACH MONTH THIS
FELLOW APPEARS IN

THE LIQUID LINE

THE INDUSTRYS OLDEST HOUSE ORGAN
ARE YOU ON OUR MAILING LIST ?

WEST COAST SUPPLY JOBBERS
SINCE 1928

| REFRIGERATION | SERVICE INC

tos. ANGELES 4 CALIF

UNITED'S PRACTICAL 34 CU. FT. REACH-IN

Offers optional features
to fit many needs

@ PLAIN OR GLASS DOORS—This hand-
some Reach-In can do double duty as a display
case when you specify glass doors.

@ BLOWER OR ICE CUBE MAKER— Choice of
low velocity high humidity blower or generous
ice cube maker cooler to suit individual needs.

@ SELF CONTAINED OR REMOTE— Available
with or without self contained compressor unit
to fit user’s plant most economically.

Here’s a practical Reach-In with optional
features to make it adaptable to almost
every need, and with United’s famed basic
construction features to assure economy
and durability. Stainless steel interior.
More shelf space with adjustable heavy-
plated wire shelves. Approved 32 inch
sealed insulation throughout. High baked
white Dulux finish on bonderized, rust-
resistant auto body steel.

34 CU. FT. REACH-IN

Model RI-34-VP. Shown with
plain doors, blower cooler, self
contained compressor unit.

Ideal for grocers, delicatessens,
dairy stores, confectioneries, and
other food stores.

Perfect for restaurants, hotels,
cafeterias, tea rooms, and cafes.

Styled for hospitals, institutions,
school and plant lunch rooms.

Sized for soda grills, bunch count-
ers, snack bars and stands.

BOTTLE COOLERS oe

25 CU. FT. REACH-IN

Note large ice cube maker

cooler, modern recessed base i
for easy
room. Heavy-plated adjust.

able wire shelves give 28.3 sq. ;
ft. of shelf area. Self contained, ‘
also available with low velocity j

high humidity blower cooler, Ye

REACH-INS

access, more foot

Write for complete information

1CE CUBE MAKERS e

44 CU. FT. REACH-IN

Shown remote with blower
cooler. Note the easy visibility
of the stainless steel interior,
the generous shelf space—
42.5 sq. ft. of adjustable
heavy-plated wire shelves.
Useful additional storage
space in bottom compartments.

REFRIGERATOR COMPANY

350 ROBERT STREET
© WALK-INS e

ST. PAUL 1, MINN.
BEVERAGE DISPENSERS

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AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

One of a series from

R CONDITIONING

WRy<"

~~
agi

oe by James z, LaSalvia

Sheet Metal Ducts (Cont.)

Therefore, all straight duct on this
system, no matter where it is located,
has a presure loss of .001 in. of water
per lineal ft.

SUPPLY DUCT

EXAMPLE NO. 2

Calculate the resistance pressure
in inches of water of the duct sys-
tem designed by the equal friction
method as shown in Fig. 7.

Fig. 13 is a reproduction of Fig. 7

: showing necessary information re- Reetanee
J quired to calculate the resistance Pressure
é pressure. Inches of
" This design is based on a basic Water (wg)
: resistance pressure of .1 in. of water 1. Straight duct 102 ft.

per 100 lineal ft. of duct. (See long. 102 x 001 —.... .102

Chart 1.) 2. No. 1 outlet.

—~@

Chicagos
OLDEST

REFRIGERATION AND AIR
CONDITIONING SUPPLY
HOUSE HAS SERVED THE
INDUSTRY DEPENDABLY
FOR 19 YEARS.

~ REFRIGERATION SUPPLY CO.

546-48 W. 119th STREET =°+ CHICAGO 28, ILL. —

OSING PROFITS

+
es

EVERY DAY...

IF YOU HAVEN'T |
ALL THE FACTS...

4

The Absorber

THE ROGERS SYSTEM OF
CHEMICAL DEHUMIDIFICATION

WITH TEG?

DO YOU KNOW THAT

TEG (triethylene glycol) is the modern develop-
ment that removes humidity from the air without
the use of refrigeration?

DO YOU KNOW THAT

The Concentrator

the Rogers System is indispensable in every industrial plant
where processing demands close regulation of humidities?
THAT

DO YOU KNOW

the dehumidifying agent, TEG, has the power to destroy air-
borne bacteria; is used extensively for comfort conditioning by
commercial buildings, institutions and residences?

THAT

DO YOU KNOW

the Rogers System is especially useful in air conditioning installa-
tions for maintaining constant humidities regardless of load
changes?

DO YOU KNOW THAT

the Rogers System consists of simple equipment, an Absorber and
Concentrator that operate with no moving parts other than
blowers and a single pump?

THAT

DO YOU KNOW

there are tremendous business and profit potentials for dealers
who understand the application of Chemical Dehumidification
with TEG?

GET FULL INFORMATION BY WRITING: |

ROGERS AIR CONDITIONING

DIVISION OF INDIAN MOTOCYCLE CO.
724 GARRISON AVE. NEW YORK 59, N. Y.

Manufacturers of Equipment for Air Conditioning,
Refrigeration, Heating and Ventilation.

Fig. 13—Typical Duct System with Resistance Pressure Calculated In Inches of Water

gu" —- TRANSITION #11
ELBOW 12-0"! /_ rRaNsiTIoNn* io
\ J /
+ 4 ~s

NO-l

RECIRCULATION GRILLE -30%48

cat _ ence veL eee FRM.
| FAN

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Pat TRANSITION "G a ' aoe ‘ VENTS oer L so" ‘i
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a 14 & . af io
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ls |
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=
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Fig. 13 is a reproduction of Fig. 7 with the resistance pressure calculated in inches of water.

3-way grille.
Throw = 20 ft.

a ie ie Se oe gt ee

. Sq. elbow. Curved vanes.
Pr. i868 = .3 x VP.

. Transition No. 1.
Pr. Loss = 36 x
Vel. = 1,000.
V.P. = O76.
ox 01 =

. Transition No. 2.
PY. Les = 3 =
Vel. = 1,175.
V.P.. = OB.
ox 0 =

. Transition No. 3.
Pr. Loss = 3 x
Vel. = 1,200.
Vr. = Ob.
oak 28 =

. Transition No. 4.
Pr: Loss = 3 x
Vel. = 1,300.
wa, = fi,
ok 22 =

. Transition No. 5.
Pr. Loss = .b x
Vel. = 1,350.
VP. = SE.
o2 22 =

9. Sq. elbow. Curved vanes.

Pr. Lome = 3 xX VP.
Vel. = 1,450.

Ve, == 26.
ae & 38 =

.021

.036

.0225

.024

.027

.033

.036

. 042

ERFECTION
REFRIGERATION

Valve Plates
Connecting Rods
Pistons
Piston Pins
Eccentrics
Eccentric Shafts
Seals
Valve Reeds
and Discs

how manufactured —
exclusively by

-DELAVAN

MANUFACTURING CO.

3009 SIXTH AVENUE
DES MOINES 13, IOWA

ss Sa

SERVICE

,

10. Transition. No. 6.

pi

12.

13.

14.

15.

16.

Pr. Loss =

38 x V.P.

Vel. == 1,450.

Vib. = .26.
Bx 14 =

Transition No. 7.

Pr, Loss =

8 x VP.

Vel. = 1,475.

Vie. = HA,
eo2 14 =

Ce. BS BO. G98

Transition. No. 8.
Vel. = 1,700 and 1,475.
1,700 = 1,475 =

1.2 ratio of

areas.

Use Pr. Loss =

I = VF.

V.P. for 1,475 — .14.

ae ae

.. 042

.« az

.0168

Sq. elbow. Curved vanes.

Pr. 1088 =

ot VE.

Vel. = 1,700.

VP. == 38.
oS. 16 =

i ae ae ea

Transition No. 9.

Same area both sides.

.. 054

Pe. ig = 13 & VP:

Total for Supply Duct

$26 Hee 246

.. 0216

.5199

RECIRCULATING DUCT

Grille.

Pr. Loss = 1.2 x V.P.

Vel. = 300.

ViP. <= O26.

LZ mw OBS. nes ceese.

Transition No. 10.
Areas = 408 sq. in and

1,440 sq. in.

1,350 + 408 —

Ratio of 3.5 to 1.
Pr. BO: <= 2.0 x VP.
Vel. = 1,850.

V.P. = .12.
10s 12 =

eee eee eee

17. Duct 12 ft. long.

-03

i a Se: Ge .012
18. 90° elbow. R/W = 1.

Pr: Loss = 25 % VP.

Vel. = 1,350.

VP. = .12.

Se ee oar arwwwse . 0300

Total for

Recirculating Duct ..... . 1920

Supply Duct only = ..._ .5199

Recirculating Duct only 1920
19. Eliminators (3-Pass).

rr. Loss = 10 x VP.

Vel. = 500.

V.P. = .08.

okey awe e's .03
20. Transition No. 11.

Vel. = 1,800 and 500.

1,700 = 500 =

Area Ratio is 3.6 to 1.

Pr. Loss = 10 = V.P.

Vel. = 1,700.

Vib. == AB.

pas | Se ee .18
21. Air filters (this

ie gemamed) = ........ .25
22. Cooling coils (this

18 GROUSE) S 226s ssis .20

Total Resistance

Fo. ere ree 1.3719

The total resistance pressure of

this system is 1.3719 (wg) in. of
water. Use 1% in. of water pressure
in selecting the fan. Interpolate
between 1% in. and 1% in. in the
fan tables.

(To Be @ontinued)

Cooling for $500,000 Store

BINGHAMTON, N. Y.—Air condi-
tioning will be a feature of the new
$500,000 store to be erected by the
F. W. Woolworth Co. at 60-68 Court
St. here. Construction will not begin

until the spring of 1949.

he _

Nay PACKAGED

Self Contained
AIR CONDITIONER

EASY TO INSTALL — ECONOMICAL IN UPKE:P
The Nat Air-conditioning Unit

is sO constructed

as to be easily serviced.

The Answer to the
Service-Man’s Prayer

The NAT comes in 3 sizes:
3.3, 4.2 and 5.4 Tons

The LAST WORD in
Appearance and Performance

All«yorking parts are accessible wit! -
out having to tear down the cabine:.

Sold through exclusive dealers and distribute s
some territory still open — inquiries invited

‘The NAT Corhoration

iy 2710 McGee Trafficway © Phone HA. 1892 © KANSAS CITY, MISSOJRI

The Not Cornoration also manufactures the NAT Suspended Gas-Fired Unit He ter

SAN
Westerr
tioning
ference

be sta
REFRIGE
mary oO
were st
might h
conferer
The e:
fore the
by K.
Spoehre!
mittee,
ments t
tional.
Some
some no’
for educ:
showed
enclosed
that exy
Francise
in prepa
The gs}
ing” ext
ment wa
erally g¢
The fo
some of
Airsert
operatior
and exy
tester.
Alco V
means o
ated con
snap-acti
temperat
wiring o1
of operat
valve on
Amincc
Featuring
“gremlins
manner j
compress
and oil f
the syste
rator hin
the oil se
this prob
Ansul ¢
ing effect
materials
of refrige
Automa
of various
a replica
Valve fini
operation
Water val]
or small |
Bairco |
of new me
Play fixtu
defrosting
lure evap
Brunner
Compresso
Bush M
use of cha
f how dif

ee

_—

i 24 ee
die a a ——— —————eeeeeeeeeeeeeeee . _—_—_
o Maa ~ ——-— —-- | | We
a f 4 | r—) TK 24 é ——— At |
: if Hf | g
i: € Re
z
ER ,
Po s
es
The N
Coast
Ba of the
7 v ; - Vel. = 500. PS
; 12x V.P. V.P. = .08. P|
. . ss ; oe 12x 38 =e || AS 7s Touts <5
a =
aes eae Vel. = 850. as
“os Se sisi RE Ce
|__|
4
0 LL vm. pe
ae l | es
aes \ | a Vie a Fe
; ' a. zi =
- S: oa “a 7 5 Vel. == 1,700.
ei es rade VP. Vi. = 26.
oe ae Cee ——-
a. pe ae Se ORE ee eRe:
ce. ; in a: Bee Sa se WA AG's, a)
oe oer eer: Ses ATT eae
Lz ee ee eee . 8
wie. a
3 - 7 = FY Fe
_ es =| a
i ge si *~
| 4 ——————.. «12
“a.m ee
C | | ro,
-_ oe . A R ; . jel ; ' )) ——— a
i - |
7 bo
Sei !
+ —_— MA
= -
ee : | : Pe ss Progre
ee | y i mereia
i _ = for Me
VA t City ar
SS ————— 2 ie
a ; Ri
=—
eee oS See ae fied 4S: 2 a ae eee a ee ae ale aioe es esate ds ak se es a ee a eet gy ge oe eh a
ae i. a). <a a si aoe re ie © a Lae Goa ee She ~ > ee i EEO “ a ila tae a : ah ~ eae : ot ara a

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948 25

ex?

| ‘Working’ Exhibits Got Most Attention
At First Rema-Rses Educational Meeting

The News won't attempt to publish pictures of too many of the exhibits at the West

Coust educational conference, but it will present a few to give an idea of the nature

of the exhibit. Davison Chemical Corp., as shown above, combined a “working” display
with educational charts to get across the story of its dessicant.

* *

SAN FRANCISCO — Because the
Western Refrigeration and Air Condi-
tioning Educational Exhibit and Con-
ference was the first of its kind to
be staged, AIR CONDITIONING &
REFRIGERATION NEWS presents a sum-
mary of the type of exhibits that
were staged for whatever benefit it
might have for those planning future
conferences.

The exhibits, carefully screened be-
fore the opening of the conference
by K. B. Thorndike and H. F.
Spoehrer of Rema’s educational com-
mittee. conformed to the _ require-
ments that they be purely educa-
tional.

Some of the exhibitors worked out
some novel and rather ingenious ideas
for educational purposes, while others
showed cutaway models or glass
enclosed or replicas. Some indicated
that experience gained at the San
Francisco showing would help them
in preparing for future conferences.

The specially designed and ‘work-
ing” exhibits in which some equip-
ment was actually in operation, gen-
erally got the biggest play.

The following is a resume of what
some of the exhibits consisted of:

Airserco Mfg. Co. Display and
operation of hermetic unit analyzer,
and expansion valve and_ control
tester.

Alco Valve Co. Demonstration, by
means of a glass-enclosed refriger-
ated compartment, of the use of a
snap-action suction valve on a two-
temperature system, without use of
wiring or accessories. Demonstration
of operation of multi-outlet expansion
valve on plate-type evaporator.

Aminco’ Refrigeration Products.
Featuring colored cartoons’ with
“gremlins” or “pixies” tracing the
manner in which refrigerant in the
compressor crankcase picks up oil
and oil foam and carries it through
the system, how oil film in the evapo-
rator hinders heat transfer, and how
the oil separator serves to eliminate
this problem.

Ansul Chemical Co. Charts depict-
ing effect of dirt, moisture, and other
materials which impair the efficiency
of refrigerants.

Automatic Products Co. Cutaways
of various products, with spotlight on
areplica of the new model 65 water
Valve finished in lucite so that its
operation could be observed. This
Water valve is designed for special
small applications.

Bairco Products Co. Demonstration
of new methods of sectionalizing dis-
play fixtures, and demonstrating of
defrosting methods for low-tempera-
lure evaporators in such fixtures.

Brunner Mfg. Co. Disassembled
‘ompressor, showing component parts.

Bush Mfg. Co. Demonstration, by
lse of charts and actual fin sections,
of how different fin spacing and tube

i
ATTENTION
MANUFACTURERS

P:ogressive dealer-distribu-
tor wants exclusive com-
mercial refrigeration line
for Metropolitan New York
City and suburbs.

Box 2789, Air Conditioning &
Refrigeration News

a

—

sizing combine to make the evapora-
tor best suited to the various kinds
of refrigeration and air conditioning
applications.

Chicago Seal Co. Cutaways, sec-
tions, samples of replacement seals.

Copeland Refrigeration Corp. Cut-
aways of condensing units. Service
information.

Curtis Refrigerating Machine Div.
Lighted cutaway of condensing unit
to demonstrate compressor action and
lubrication system.

Davison Chemical Co. Demonstra-
tion with both operating elements to
show why dehydrating agents are
needed in refrigeration systems, and
how they are best used.

Detroit Lubricator Co. Large light-
ed panel check chart of things to
check “before blaming the expansion
valve when system isn’t working
right.” Also, operating system with
watt meter connected to show differ-
ence between gas charged and liquid
charged expansion valves.

Dole Refrigerating Co. Samples of
plate coils and information on appli-
cations.

Drayer-Hanson Co. Demonstration
of “All Temp” evaporator adaptable
to either high or low temperatures
by means of a new defrost system.

E. |. du Pont de Nemours & Co.
Information on refrigerants.

Ebco Mfg. Co. Cutaway of me-
chanically refrigerated water cooler,
demonstrating construction detail,
and nature and operation of the re-
frigerating system.

Electrimatic Div., Simoniz Co.
Cutaway and disassembled solenoid
valves and other Electrimatic valve
products were on display to focus
attention of servicemen on the con-
struction and operation of the valve
line as well as on the company’s line
of driers.

Eston Chemicals, Inc. Information
on refrigerants.

Fogel Refrigerator Co. Descriptive
data on refrigeration systems in
various commercial refrigerators.

Frigidaire Div., General Motors
Corp. Showing its Viso-Trainer, a
glass evaporator setup with various
types of refrigerant feeds, and oper-
ated from a commercial size Meter-
Miser condensing unit. This Viso-
Trainer is now available for meetings
of groups of independent servicemen.

General Controls Co. Featured was
a glass evaporator showing the opera-
tion of a thermostatic expansion valve.
Highlight of the educational part of
the exhibit was a series of diagrams
in color giving in simple terms the
explanation and refrigeration func-
tion of superheat. These diagrams
also showed the operation of a
thermostatic expansion valve using
internal and external equalization.

L. H. Gilmer Co. V-belts installed
with pulley and -shaft combinations
to demonstrate some of the char-
acteristics of V-belt drives.

Handy & Harman Co. Working
demonstration of the use of a silver
brazing flux in making connections
with refrigeration tubing and fittings.

Heat-X-Changer Co. Cooler models
ranging from \%4 to 10 tons capacity
were displayed on a panel board.
Construction and operating features
of the company’s line of coolers and
heat exchangers were shown through
sectional and cutaway models.

(Concluded on back page)

ou pay no premium in price for the
premium performance and
exclusive patented features

in Henry Products.

@ Correctly designed. A size and type for every need.
Connections from 4” to 4%” solder. Screen areas from
3.4 sq. in. to 175 sq. in. Distortion proof flanges on
larger models permit removal of screens for cleaning.

xt

Sold by leading wholesalers

HENRY VALVE COMPANY

Control Devices, Valves, Driers, Strainers and Accessories for Refrigeration and
Air Conditioning and Industrial Applications.
3260 W. Grand Ave., Chicago 51, Ill, °¢

Cable: HEVALCO Chicago

THE MASTER SERVICE MANUALS - - -

— — — and other books of the Refrigeration Library are
depended upon as textbooks in trade schools from coast to coast.

BUSINESS NEWS PUBLISHING CO., DETROIT

Pai Dealers hit the high road
for greater sales when they
handle the Ultra-Cold line of
freezers, refrigerators, and ice
cream cabinets. There’s a model for
every need. Choice territories still open
in the U.S. and throughout the world.
Write for descriptive literature today.

ULTRA-COLD INC.
2615 EXPOSITION PLACE
LOS ANGELES 16, CALIF.

> se = eS ae. i ene ‘S,\2 & ee a oS oa we ae > ee

Se
ee si
ee | %
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.
ur,
—<_ 4 Sa — 4c ce
ee me ‘ie iia - | s
: > - i. @ - a gl | i J TRAIN ERs
: ef ; . : re ae oN 4 9 gee oe a ' & &
‘ al . ~ £ -. é. “e uF . \ A ae i ~~ * C
r : * & : pee fei tt = ~ ~~
: ; e q ee : (a ; ee: — " 7 a = ° a
OO OOO Oel.ECO (=)
ee me : ‘i
7 |
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EE a a ee
er LesonegEE
a “A caer CRITTEIC “| 118 OBL -
~~ Y _— hoe a = ee j = — ee coniet ex = : x
Cm, a i a ) e - 2 ot ;
— ge = -- UY se Se )E meal lian : - oe oe : 7
sf aE ————— << qa, oe . js mdf ,
if oe = oy :
THE PROFIT LINE A Bis :
e ‘WC vv f —_ a /
t {A y tne Q = > = '
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| \ @’ YY \ Cd ; F i = Fy lity we f
| r oes Yyyg ls : \ i] y 7
| <—D/ eh :
f _————— oe .° ‘
- + a e mt
2 eae 3. ee. ». > - . eee ie Fe roe

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

SALES MANAGERS

Do you know the
SALES APTITUDE

~ Of The Men You Employ?
The men who developed and directed the Army
Classification System, have constructed and now
offer a SALES APTITUDE TEST, utilizing the
“forced choice’ technique of high validity.
The time, money, and worry saved through ad-
vance elimination of only one applicant who
“looks good’’, but whose lack of sales drive and
aptitude fore-dooms him to failure as a sales-
man will pay for this service many times over.
Another advantage—this test will spotlight those
individuals whose high sales aptitude warrant
your special attention and development.
Instructions for the administration of this test
are furnished; answer sheets are returned to us
for scoring, interpretation, and evaluation; you
are furnished an unbiased, confidential report on
each individual tested.
A nominal charge of $12.50 is made for each
evaluation and report. {tf you anticipate testing
up to 50 applicants and employees within a year.
an annual schedule of $590.00 is suggested,
which may be paid quarterly if desired. Com-
pare this cost with losses of time, money and
Company prestige caused by in-apt salesmen—and
send for this test today!

PERSONNEL RESEARCH ASSOCIATES

BOX 292—KENSINGTON, MARYLAND

PATENTS

Week of Feb. 10
(Cont.)

2,435,875. HEATING AND COOLING
SYSTEM FOR HOUSES. Andrew De
Lore, New York, N. Y.

|
bs
| 1. A device of the character described

Refrigeration

SURPLUS

IMMEDIATE SALE
of
COMPLETE FROZEN FOOD
DISPLAY & STORAGE CASES
—— Plus
TOTAL INVENTORY
of Parts, Assemblies
and Supplies

— Write J-74; P.O. Box 3414 —
Philadelphla 22, Pa.

comprising a construction for providing
heated air for heating a building in cold
weather and cool air for cooling said
building in warm weather, said construc-
tion including a casing having an air
inlet at the bottom and an air outlet at
the top, an upper heat exchange unit in
said casing near the top thereof, a lower
heat exchange unit in said casing near
the bottom thereof, a primary system of
pipes for directing cold water through
said lower heat exchange unit, one end
of said system being connected to a cold
water supply main, a heater having a coil
therein for heating water, a secondary
system of pipes for directing hot water
from the top of said coil through said
lower heat exchange unit, means for con-
necting said heater to a cold water supply
main, said heater having two outlets for
the products of combustion thereof, one
of said two outlets including said upper
heat exchange unit and the other an out-
let chimney, and a hand adjustable damper
mounted so that when in one position it
will close said outlet chimney and deflect
the hot products of combustion from said
heater to and through said upper heat
exchange unit for heating the same and
when in an opposite position will deflect
said hot products of combustion from said
upper heat exchange unit to said outlet

chimney.

2,435,942. METHOD OF AND APPARA-
TUS FOR COOLING LIQUIDS, CONFEC-
TIONS, AND THE LIKE. Alexander F.
McMahon, Oak Park, Il., assignor to The
Bastian-Blessing Co., o, il.

10.0)

Morsrsre

Sere oe

1. In combination, a cabinet for a dis-
pensing fountain comprising a cooling
chamber for containing liquid refrigerant,
a float chamber for containing liquid re-
frigerant, a condensing chamber, a cool-
ing coil extending into the liquid re-
frigerant in said cooling chamber whereby
heat extracted from the liquid passing
through said coil will evaporate the liquid
refrigerant in said cooling chamber in
cooling said liquid, an expansion coil in
the condensing chamber, a passage for
conducting the refrigerant vapor from said
cooling chamber to. said condensing
chamber, a pressure operated valve in
said passage, means for maintaining said
expansion coil at a low temperature for
condensing said vapor, a conduit for con-
ducting the condensate to _ said _ float
chamber.

FOR LICENSING OR SALE

The Hoover Co., 2300 Willoughby Tower.
8 South Michigan Ave., Chicago, offers for
licensing or sale a number of patents on

ice trays and ice making devices. The
Patent numbers are:
1,993,614 2,247,903
1,933,615 2,247,904
2,181,114 2,264,849
2,181,580 2,271,558
2,181,582 2,278,221
2,181,584 2,278,229
2,181,590 2,297,371
2,181,591 2,320,534
2,181,593 2,230,542
2,243,848 2,389,317
2,410,292

use

BANK

Pg ee. ea

THERMO

a

Only

THERMOBANK
Keeps Coils Grost-Gree
Automatically

at Freezer Temperatures
without

LABOR st
ATTENTION é
ELECTRIC HEATERS the

BRINE OR WATER SPRAYS

WRITE FOR
@ULLETIN ied
R124 Pay

a

KRAMER TRENTON CO. Trenton, Nf

ae
Py Boe

+e

hablinbinshcnetae atanae eae ar
sakes

$2.50
5¢ ea.

RATES for “Positions Wanted”
per insertion 50 words or under.
additional word.

RATES for all other classifications $5.00
per insertion 50 words or under. 10¢ ea.
additional word.

ADVERTISEMENTS set in usual classi-
fied style. Box addresses count as five
words, other addresses by actual word
count.

POSITIONS WANTED

ARE YOU in need of a good serviceman?
—We have a number of men available—
Willing to work anywhere—Have had
34 weeks intensive shop training on all
types of refrigeration. Our men are
fully qualified. UNIVERSAL TRADES
SCHOOL, 4030 So. 18th St., Omaha,
Nebraska.

CHIEF ENGINEER with twenty years
experience in the design, development,
servicing and production of domestic and
commercial refrigeration equipment in-
cluding hermetic and open type condens-
ing units, air conditioning, and cabinets
is available for a comparable position
with some company manufacturing similar
or allied products. BOX 2773, Air Condi-
tioning & Refrigeration News.

EXECUTIVE SALES specialist. 22 years
knowledge and experience in all phases of
successful merchandising at manufacturer
level, particularly in heating and air con-
ditioning equipment. Thoroughly versed
in sales, promotion, advertising, training,
development, marketing and_ research.
Nationwide personal contacts among dis-
tributors and dealers. Proven record
of ability. Best at pioneering new prod-
ucts or old ones through new channels.
Now serving as General Sales Manager
but desire new connection with better
opportunity for increased income based
on results achieved. Address BOX 2791
Air Conditioning & Refrigeration News.

POSITIONS AVAILABLE

COMMERCIAL AND industrial refrigera-
tion and air conditioning installation and
servicemen with at least 3 years experi-
ence. 40 hour week, company trucks
furnished, $1.80 to $2.00 scale. DRESCO
REFRIGERATION COMPANY, 4404 Wood-
ward, Detroit 1, Michigan.

ARE YOU the man? Here's a real op-
portunity for an experienced sales engi-
neer, selling and designing Chrysler
Airtemp- air-conditioning systems _ for
four-star dealer in Florida. Salary, $100
per week, plus generous bonus at end
of year, based on sales. Write G. W.
McCOY, P. O. Box 1034, Tampa, Florida,
stating experience, education, references
and other pertinent information.

WANTED: SALES Representative to sell
refrigeration equipment and supplies to
dealers within a radius of 150 miles of
Davenport. Territory now open—Central
Iowa. REPUBLIC ELECTRIC CoO., 116 E.
First St., Davenport, Iowa.

FACTORY SALES engineer, age 28 to
38, with sales experience, plus application
experience, in refrigeration and air con-
ditioning with 5 to 50 H.P. Compressors
and condensing units. This is an oppo-
tunity to grow with a fast-growing manu-
facturer. Write fully about experience
and salary desired. SCHNACKE, INC.,
1016 E. Columbia, Evansville. Indiana.

CARBONATOR REPAIRMAN, must be
absolutely tops, able to rebuild, repair
and service all makes of carbonators and
soda fountains. Top pay twelve months
out of the year. WRIGHT REFRIGERA-
TION, INC., 4026 Pacific Highway, San
Diego, Calif.

COMMERCIAL REFRIGERATION Serv-
iceman—For aggressive sales and service
company located in Northern Ohio. Ex-
perience in commercial and air condition-
ing. Union wages. BOX 2750 Air Condi-
tioning & Refrigeration News.

WANTED BY parts jobber in refrigera-
tion and air conditioning business in large
Eastern city, a man qualified to take
complete charge of refrigeration supply
business, to handle sales promotion, pur-
chasing, as well as personnel manage-

ment. Reply BOX 2775, Air Conditioning
& Refrigeration News, giving complete
details.

WANTED SALES engineer. An old-
established company wishes to secure the
services of a refrigeration engineer,
familiar with Ammonia and “Freon”
equipment, for Wisconsin or West Michi-
gan territory. Preference will be given
to a man with technical education and
capable of handling a district office. In
reply state age, experience and other
qualifications. BOX 2778 Air Conditioning
& Refrigeration News.

INSTRUCTORS — REFRIGERATION —
Steady year round employment. Forty
hour week—regular hours. Older man
acceptable. Must have minimum four
years actual experience in domestic and
commercial servicing. Position is with
one of largest trade schools in the
St. Louis area. BOX 2785 Air Condition-
ing & Refrigeration News.

EQUIPMENT FOR SALE

FOR SALE, US evaporative cooler No.
G7041, 7,000 CFM, 3% GPM pump. New,
less motor, $100.00. AKRON PHARMACY,
Portage Hotel, Akron 8, Ohio.

DAYTON REFRIGERATORS — complete
sealed units. Parts for open type Dayton
units. Heinz and Munschauer factory rep-
resentative. ANCHOR REFRIGERATION
SERVICE, 1024 Genesse Street, Buffalo
11, New York.

VALVE BARGAINS! 2%” Wing cap
globe, Kero. 461S—$19.76 1%” Packless
Globe, Kero. 455S—$21.60. 1% Wing Cap
Globe, Kero. 574S—$9.50. 1% IPS Iron
Body W.C. Globe—$6.00. %” Angle, pkls.,
Kerotest 6981S—$3.00. %” Receiver valves,
Kero. 2355—$.75. %” Relief, Kerotest
51-S-300#—$3.45. %” SAE packed globe,
with handwhl.—$.85. Orders over 100#
prepaid. ANCHOR SUPPLY CO., 1742
4th Ave. So., Seattle 4, Wash.

CLASSIFIED ADVERTISING

SEALED UNITS rebuiit and exchanzeq,
Prompt service on Coldspot (sealed 4

semi-sealed) Chieftain, Gale, Tecumseh,
Norge and many others. One year guar.
antee. Write for price list and ship» ing
instructions. BRIGHTON, 16640 ‘og
Cabin, Detroit 3, Mich.

HERMETIC UNITS rebuilt: Wes‘:ng-
house, Norge, Frigidaire, Kelvinator,
Crosley, Philco and G. E. (except Monitor
top). One year guarantee. $35.00 F.).B
No relays or controls included. DOL... ¢
LEWIS, INC., 2331 Frederick Ave., B.ltj-
more 23, Maryland.

EXCESS INVENTORY of McQuay air.
cond. units—Two S-20-4 air-cond. nits
with valve and 4 row DX coil—$4:3,93
each. Ten ST-25-CR air-cond. units—4 row
DX coil—$526.00 each. Above equiprcent
immediately available, F.O.B. Lansing.
HAGER-FOX REFRIGERATION 0,
Box 388, Lansing, Michigan.

SYRUP PUMPS, highly streamlined. Al)
stainless steel. Can be completely dis.
assembled for cleaning. Passed by the
Los Angeles City Board of Heezlth.
Available with rectangular or oval lids,
Franchises available for fountain manu‘ac-
turers, parts jobbers and distributors,
Your inquiry invited. KELLER MANU-
FACTURING CO., 2425 Eads _ Street,
Los Angeles 31, California.

3 HP CARRIERS $310. 56 HP Mills £396,
50 HP Schnacke less motor $1195. 5 HP
McQuay & Typhoon Weathermakers $396,
% & 1 HP Amco Weathermakers $175 &
$195. 15 HP Larkin Evaporative Con-
denser $795. The following less motors:
% HP Crew & % HP Copeland units $39
each; % HP Universals $49 each. All new
crated. PILGRIM REFRIGERATION CoO.,
48-20 43rd Ave., L. I. City, N. Y.

SEALED CROSLEY terminals. Installed
from the outside in a few minutes with-
out opening the compressor or removing
uni No special tools needed. Stops
leaky terminals on “F-12”" units. Part #
1020 short model—for short Crosley termi-
nals (“‘F-12"” compressors with 4 mounting
legs.) Part #1020 long model—for long
Crosley terminals (‘“F-12” compressors
with 3 mounting legs). $6.25 set of three.
Immediate delivery. Money-back guar-
antee. SEALED UNIT PARTS CO., 3097
Third Ave., New York 56, N. Y.

SUBJECT TO prior sale: % H.P. 42.00—
Lots of 10—39.00. % H. P. 51.50—Lots of
10—49.50. 4% H.P. Light duty 59.50—Lots
of 10—57.00. % Capacitor heavy duty
65.00—Lots of 10—63.50. 4” O.D.S. Henry
packless 2-way valves 2.00. 1%” flare Kero-
test packed 2-way .85. % ” flare Kerotest
packed 2-way .85. Heavy duty Mueller
“Freon” relief valve %” O.D.S. 2.00.
Fikter-Drier Silica Gel 14” x 64” overall—
Lots of 10—.65. U. S. Gauge “Freon”
4%” 30”’—150# and 300%. Corresponding
temp. scale—red warning hand 4.50.
2%” 30”’—100#—Recal. 1.25. With mount-
ing holes. Frigidaire leak detector 3.50
F.O.B. Chicago. Send for listing of other
parts. WALTER W. STARR, 1207 George
St., Chicago, Illinois.

SACRIFICING FOR early sale because of
needed space, 2 chilled water cooling coils,
used but clean and in good condition.
Rated 40 tons, 10,000 to 12,000 C.F.M.
Easily accessible. F.O.B. Site. BOX 2793
Air Conditioning & Refrigeration News.

BUSINESS OPPORTUNITIES

AUDEL’S REFRIGERATION & Air Con-
ditioning Guide. A useful manual, 1280
pages. Fully illustrated, covering the
theory, construction, servicing, operation
and repair of household, commercial and
industrial refrigeration & air condition-
ing. 1001 facts. Easy to understand.
Highly endorsed by service men and
mechanics. Price $4 postpaid. Money
refunded if not pleased. AUDEL, PUB-
a 49 West 23 St., New York
| me as

ARGENTINE DISTRIBUTION wanted,
large Buenos Aires firm with sufficient

capital, large well-trained sales force;
attractive downtown show rooms; large
well equipped capably manned _ service

shop wants distribution of room sized aif
conditioning units from reliable manufac-
turer. Please send bulletins and other
information to M. GARCIA, 40 Chatfield
Rd., Bronxville 8, N. Y.

ESTABLISHED APPLIANCE business i?
fast growing city near Los Angeles.
Holding franchises for best nationally
known and accepted commercial and do
mestic appliances. Approx. $12,000.1)0 to
handle. Details to qualified principles
only. BOX 2790 Air Conditioning &
Refrigeration News.

—

COMMERCIAL & DOMESTIC sales and
service business. Valuable franc'\ise-
large territory. Stock and one «ruck:
Good sized building with low rent and
two year lease. This is located in on
of Florida’s most picturesque ities.
Good year-round climate and _ bus ness
Will sell bargain for cash. Disswelving
partnership selling reason. BOX 27%
Air Conditioning & Refrigeration N: ws.

—

OPPORTUNITY
FOR ENGINEER

Eastern Pennsylvania manufc-
turer of domestic refrigerators
offers excellent opportunity to
refrigeration engineer with &x-
perience in hermetics. Good
salary. State age and experie”ce
in application. All replies held
confidential.

Box 2788, Air Conditioning &

Refrigeration News

Utili®
To (1

DET!
cations
ditionin
has <0)

Air «

At fi
just sli;
a very
to be |
special

The
which
other |
began
which
ground
tions, O
other ir

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minimu
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~

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948 27

This Is No Joke, But Now They're Even Air Conditioning Manholes

ing unit driven by a 110-220 volt
single-phase motor.

The condensing unit supplies an
ae 8-row deep coil measuring 18 in. by
18 in. on the face through a multi-
outlet thermostatic expansion valve.
Coil surface temperature is con-
trolled by a back-pressure valve.
Also included in the air conditioning
system are electric reheating ele-
ments and a centrifugal fan.

Over-all dimensions of these port-
able units are 9 ft. 2 in. long, 4 ft.
10 in. wide, and 7 ft. 6 in. high.

}

The portable air conditioner at right is being used by : Sites \s
Detroit Edison Co. to keep humidity at a minimum When i use the alt hang engpinind 10 ine RON”
inside manholes when wrapping insulation around a units will be set up beside the con- forn Cole
138,000-volt cable. Air is circulated from the condi- man many Wien ened old BT ghoe- Re”
tioner through a flexible duct to the manhole and is directly over the manhole opening. o ¥ ovt every
returned through the manhole opening (left) into the oy ge = > veo — ro ara mnodele ymen's
construction shanty ond thence to the conditioner. duct, the air conditioner will pull air on ppot 0
from the shanty, averaging about gerate sa ons 55
* # & ein 80% recirculated air and 20% fresh corntotts doy: on
one — eo ' air with a capacity of about 300 m 96:
Utility Develops Portable Manhole Conditioners ee at A SI oh ro CARL A. COOPER
done. During the splicing of the N 1 y
e fe ° cables, paper insulation must be The air passes through the direct Cette
a | To Cut Humidity In Laying 138,000-Volt Cable hand-wrapped. expansion coil where it will be re- | ma\/\Y/| |
“a For this operation close control of si ~ coil os ak cae ——— MON ARCH
> By C. Dale Mericle praoivencone ae ane a Rad over the reheat elements. The latter Hotel
i. DETROIT — Many unusual appli- vidually wrapped with oil-impreg- insulation during the hand-wrapping are manually controlled by the work- CORNER OF FIGUEROA AND FIFTH
rs. cations have been found for air con- nated insulating paper. These lie in : ers to maintain a comfortable dry
Sl ‘ : - ‘ process reduces the effectiveness of
= ditioning, but The Detroit Edison Co. a 8-in. i.d. steel pipe. the insulation. and with 188.000 volts bulb temperature in the manhole. _—
| eee Covered with a mastic coating to the quality of the insulation is of | The relative humidity will probably
= Air conditioning of manholes. prevent corrosion, the steel pipe is extreme importance. run around 35% while the dry bulb
4 At first thought this may sound [aid in 40-ft. sections and carefully Not only will the moisture of the will be in the neighborhood of 70° F. |; 5
96, just slightly odd, but there’s actually welded, because when completed the surrounding air get into the paper After the conditioned air has |! NS
& § a very sound reason for it. And it’s Pipe is filled with nitrogen under jnsulation during the hand-wrapping, passed the reheat elements it is |,
mn- to be done on a special job for a 200-lb. pressure. but also perspiration from the work- forced through an _ 8-in. rubber- CoPing ern
339 special purpose. The chief purpose for employing ers’ hands can be absorbed. When _ covered flexible duct to the cable- : Prrong
ew The company, a _ public utility nitrogen under high pressure is to Detroit Edison laid a similar cable feeding hole in the manhole, which is
O., which serves the Detroit area and prevent destructive electrical dis- in 1941, the workers wore rubber at the opposite end from the man- Sell the name _ «aie SIE
other parts of Michigan, recently charge in the insulation and thus’ gloves to prevent this, but wrapping hole entrance. that sells itself. . .
ed began laying a 138,000-volt cable maintain its highest insulating value. thin paper around a cable while The air will circulate through the phoebe Sena
th- which will extend 13 miles under- The presence of nitrogen and the wearing gloves is very difficult. manhole, up through the manhole |] Wee Coolers, Sises ; ae
- ground between two switching sta- absence of oxygen will also prevent To insure maintenance of low hu-_ entrance chimney to the construction and models for every The EBCO Mfa. C
" tions, one on Detroit’s west side, the any oxidation process within the midity and also permit the workers shanty, and thence back into the |\ requirement. Write. pec bpee Ripe
ni. | other in the northeast section. cable that might likewise weaken the to omit the rubber gloves, the utility portable unit. Columbus 8 Ohio
ng Air conditioning will be employed _ insulation. has constructed two portable air con-
“4 to keep humidity conditions at a After the steel piping is laid, the ditioning units on skids which will
ee. minimum during the splicing opera- cables will be drawn into it in lengths supply low humidity air to the man-
ar- tions required in connection with this ranging from 1,350 to 2,700 ft., the holes during the splicing operation.
097 cable, which is thought to be one of latter, incidentally, being a lot of Designed by J. N. Livermore, as-
- the longest extra-high voltage cables cable in one piece, weighing about sistant division engineer of the con-
= in the world. 30 tons. struction engineering department,
of The cable itself consists of three Throughout the 13 miles of cable these portable units each have a
ots 1%-in. dia. copper conductors indi- there are 33 manholes, and it is in 3-hp. air-cooled ‘Freon-12” condens-
ity
ry
rO-
est
ler —
00.
us IMPERIAL DE LUXE TUBE CUTTER
in”
ng Roller Type with Flare Cut-off Groove
50. :
nt- The outstanding
50 favorite wherever
\er tubing is used.
ge Makes clean right
angle cuts. Strong,
vii lightweight alumi-
of num alloy body.
“ Convenient reamer
M. attached.
193 No. 174-F—For Ya" to %4" O.D. Tubing. Each..............cccesccceceseeee $3.15
No. 212-F—For Ye" to 1%" O.D. Tubing. Each 3.70
> | IMPERIAL FLARING TOOL
a WITH SLIP-ON YOKE
nd Has Imperial’s
~" exclusive quick
ad. slip-on yoke—
nd made wd forged
ey steel. Makes proper orn er Wree
B- 45° flares on cop- tf
rk
per, brass or alum-
*< inum tubing to
r make up tight SAE
hh anges
“a No. 195-F—Flares 4", 46", 36’, V2", 58 O.D. Tubing. Each......$4.90
ice
air “~~ eader § :
a IMPERIAL HAND TUBE BENDERS e
ald ,
= Calibrated open THORS which is a great helper in pre- ing and it tends to protect the valve
side bender. Makes . + 1: : t ainst corrosi
in omeeth weil- venting sticking freezer doors and in stem against cor onion. ;
“* formed beads to 2 defrosting coils and plates now has When THORS is used on flanges, it
j0- short radius with- another important job—on and around __ permits flange nuts to be tightened up
to out deforming tub- valves, valve handles, flanges and head- _ easily and quickly, preventing leakage
a," os Rpsaaaedion a ers. THORS reduces the icing-up of of the refrigerant. Flanges should be
t0 180°. P valves—makes them easy to open and coated with THORs so that the ice can
nd close at any time! That’s worth plenty be gently and easily tapped off the
eS No. 364-F Benders—individual bender required for each size of in an emergency! flange whenever the nuts are to be
ck. tubing from 46" to 34” O.D.........c0000 From $6.05 to $24.85 each Instead of the ice which clings on tightened.
- tight without THORS and has to be THORS is a clean, odorless, semi-solid
es. pounded off at the risk of realdamage— product which will not corrode black
$8 after a coating of THORS the ice that iron, alloy, steel and galvanized metal
m accumulates comes off easily. Just a surfaces. It is inexpensive—it lasts a
ight tap and it falls off with nodamage long time—it saves you money for
~ to valve or stem! THORS also acts asa __ costly freezer repairs.
, lubricant between valve stem and pack-
DOUBLE- AND SINGLE-FLARING WIDE-RANGE FLARING TOOL HEAVY-DUTY BENDING OUTFIT STANCO DISTRIBUTORS, INC.
: woos for 9 sizes of tubing Ye” to %4” O.D. for 38", Y2", Se” and 34” O.D. tubing. 216 W. 14th Street, New York 11, N. Y.
| for thin-wall soft steol, soft _—. we Includes 2 flaring bars. Forged steel, Has 4 interchangeable mandrels. a ae ae a ae ee eee
and aluminum tubing “46” to ‘ .
| %” OD. slip-on yoke. Steel carrying case. Stanco Distributors, Inc. Dept. AC
a ee $7.35 | No. 375-FS in handy kit. Each $6.55 |) No. 360-F. Each...ccccccccssnnn $37.50 216 West 14th Street, New York 11,.N. ¥. |
YOU CAN’T LOSE! renee send ae obligation free |
iterature on °
THE IMPERIAL BRASS MFG. CO. For further informa- a
534 S. Racine Ave., Chicago 7, Ill. tion, mail coupon or == mp |
consult your supply ee ree, ea ee ee ee }
—T P " dealer. City State
- Fittings © Yolves © Filters @ Driers @ Floats © Charging Lines © Tools for Cutting, Fioring, Bending, Coiling, Pinch-Off, Swedging L . |
> a. ale eae a Gb ae Gomes at

Cora — . ue . . if ae ep ‘oe ; ec . ; 7 / : ‘ 2 - Se
gah
nnn oe
e!COEOEE OG —————————K ,
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eh, . S a ‘ft ge Se aoe pee vo ihe an ae Sar ae oe — sea age 3 OG ~ Sai 1 | y oon
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Soe mee Le me a ae ce ee ee ea gis Time gies ee cert cdot
— — ‘i ae i is i trea = Scalia iis td i ee mz. ee wl am ee Some re g os as eae: \ N '
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28

AIR CONDITIONING & REFRIGERATION NEWS, MAY 10, 1948

Western Show Exhibits - -

(Concluded from Page 25, Column 2)

Henry Valve Co. Demonstration of
the types and operating character-
istics of refrigeration valves, dehy-
drators, strainers, traps, and gauge
sets.

Highside Chemicals Co. Informa-
tion on moisture and ‘‘freezeup”’ prob-
lems and means of combatting them.

Imperial Brass Mfg. Co. Featured
was a demonstration of a new flaring
tool so designed that it won’t score
the tubing. In place of the conven-
tional bar, this flaring tool has a new
die holder with sliding dies for clamp-
ing the tubing. A single thumb screw
is used at the end for tightening, and
friction is reduced through use of a
ball thrust bearing.

Jack & Heintz. Showing of the
Pyrex glass evaporator to demon-
strate the operation of systems with
both open-type and hermetic condens-
ing units, connected to either full-
flooded, semi-flooded, or dry-expan-
sion type lowsides. This demonstra-
tion is used in Jahco training and
educational work.

Jarrow Products. Demonstration of
how to make a “corner cut” for use
in the installation of a door gasket.

Kason Hardware Corp. Showing
replacement hardware for refriger-
ators.

Kelvinator. Drawings of the cycle
in the ‘“M” series refrigeration unit,
and also a drawing of the cycle in a
Kelvinator home freezer. Displays of
a hermetic condensing unit with a
glass dome to reveal components, and
of a cutaway household refrigerator
to show construction details, com-
pleted the exhibit.

Kerotest Mfg. Co. Information on
the construction and use of refrigera-
tion valves of various types, and
manifold assemblies.

Kold-Hold Mfg. Co. Cut-through
section of a refrigerated truck plate,
to show construction. Also samples
of eutectic solution, and cutaway of
other types of plates.

Kramer Trenton Co. Working mod-
el “Thermobank” defrosting system,
showing method of operation.

Lehigh Mfg. Co. Charts and cut-
away sections showing parts and
functioning of refrigeration compres-
sors.

Lynch Corp. Disassembled com-
pressor, showing the various com-
ponents.

Linde Air Products Co. Acetylene
torch with “pilot light” arrangement
which keeps it burning at about one-
fifth normal flame. Also welding
torch for high-heating cutting and
other refrigeration metal working.

Mills Industries, Inc. Functioning
of a direct-drive condensing unit
shown by means of a cutaway model.

Mitchell Mfg. Co. Operation of a
window-unit air conditioner demon-
strated with a cutaway unit.

Mueller Brass Co. Featured part of
exhibit was large colored chart show-
ing how various valves, fittings, and
accessories are placed in a refrigera-
tion system.

Pacific Lumber Co. Application of
insulation to various types of refrig-
erated enclosures.

H. A. Phillips & Co. Demonstration
of float valves and float controls.

Ranco Inc. Cutaways of various
types of refrigeration controls, show-
ing application with capillary tubes
and other accessories. Sections of
control parts, revealing construction.

Refrigeration Engineering, Inc.
Specially lighted working models
showing operation of a water defrost
coil and a new type of evaporative
condenser.

Servel, Inc. Breakdown of a her-
metic commercial condensing unit,
showing all the component parts.

A. O. Smith Corp. Motors suitable
for refrigeration applications, and
explanation of motor characteristics.

Sporlan Valve Co. Material describ-
ing the functioning in refrigeration
systems of thermostatic expansion
valves and solenoid valves.

Standard Refrigeration Co. Conver-
sion evaporators for household refrig-
erator units, methods of selection
and installation.

Superior Valve & Fittings Co. Ex-
hibits and information on _ valves,
manifolds, driers, heat exchangers,
and refrigerant transfer systems.

Tecumseh Products Co. Glass-en-
closed hermetic condensing unit, to
show operating parts.

Torrington Mfg. Co. Fan blades
and fan assemblies and their applica-
tion in refrigeration work.

Typhoon Air Conditioning Co. In-
formation on the functioning of pack-
aged air conditioning systems.

Ultra-Violet Products, Inc. Charts
and educational material showing

results of temperature on ultra-violet |

efficiency.

Universal Cooler. Cutaway of her-
metic condensing unit, information on
servicing procedures.

Virginia Smelting Co. Information
on refrigerants and problems con-
nected with their use.

Wabash Mfg. Co. Actual hook-ups
and diagrams showing best method
of selecting proper lengths of capil-
lary tube and correct method of
installing capillaries.

Ward Refrigerator & Mfg. Co. In- |
formation on application of various |

types of refrigerated fixtures.
Westinghouse Electric Corp. Dis-
play unit showing elements in a
commercial refrigeration system. Also
household refrigerator system.
Wolverine Tube Div. Display and
information on use of copper refrig-

eration tubing, and capillary tubing. |

UATLONAE? CHAMPION
ping

fe A PRIZE WINNER FOR
A APPEARANCE, PERFORMANCE, W4/
AND ENDURANCE

NATIONAL ,*-
dh daa 7 .

HERE’S A REAL WINNER

The CHAMPION will win compliments with its all stainless steel clad
exterior (except back); easy slide-up disappearing doors; automatic inner

lighting and sturdy reinforced structure.
to those discriminate users who demand the finest DRY cooler.

The CHAMPION is the answer
Available

in four lengths and .capacities—remote or portable.

For more complete information on the CHAMPION

and other fine National Coolers, write today.

a

NATIONAL COOLER CORPORATION

1600 WOODLAND AVENUE + CLEVELAND 15, Cee

Calif. Has Stiff Exam - -

(Concluded from Page 1, Column 5)
almost imperative for a contractor
to get a license is that section of the
license law which states:

“No person engaged in the business
or acting in the capacity of a con-
tractor may bring or maintain any
action in any court of this State for
the collection of compensation for the
performance of any act or contract
for which a license is required by this
chapter without alleging and prov-
ing that he was a duly licensed con-
tractor at all times during the per-
formance of such act or contract.”

Those contractors who were li-
censed before May 1 need not qualify
a man under the new examination.
However, if the man in their employ
who was qualified should leave them,
they would find it necessary to
qualify another man _ under. the
amended law in order to hold the
license.

Industry circles believe that the
amended contractors license law will
result in confining contracting work
to thoroughly qualified companies.

‘Freon’ Cuts Seen Likely - -

(Concluded from Page 1, Column 4)

provided sufficient empty cylinders
are returned. With the shortage of |

shipping containers so acute, produc-
tion and distribution face drastic cuts
despite the added manufacturing ca-
pacity.

Return of empties has dropped far |

below the danger line, and for 10

months Kinetic has been shipping ©

cylinders far in excess of the empty
ones returned.

Insurance for Dealers - -

(Concluded from Page 1, Column 2)

proud to announce its development of
an exclusive plan of group life insur-
ance for dealers who discount their
time sales contracts with us.”

All dealers engaged in retail sales
of refrigeration merchandise and
other appliances who discount time
sales contracts with ReDisCo are
eligible under the new life insurance
plan, Brogan said. The plan is under-
written by Prudential Life Insurance
Co., based on the amount of time
sales volume.

Outstanding time sales volume
must be at least $5,000 to qualify
for the plan.

New Gas Refrigerator - -

(Concluded from Page 1, Column 4)

Gas Association testing laboratorie, |
in Cleveland found that the ga,
refrigerator would hold an avera::e of
-¥%2° F. and 33° F. in a 90° F. room |
for a 24-hour period.

“Although the unit has been . ngi-
neered to a point permitting its carly
manufacture and distribution, oy,
board of directors believe that such .
a program should be undertake: by
a new company to be formed spe.
cially for that purpose, since such an ~
enterprise requires a_ substentia]
capital investment for plant facilities —

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ed out.

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—

FOR YOUR REPUTATION

,

on your next job choose a

MILLS

a condensing unit for

every installation

HERE’S AIR CONDITIONING LUXURY

ECONOMY

Air conditioning is now on a “‘can afford”’
for those smaller spaces where, actually, it is
needed most. McQuay RH series units have been
engineered to deliver thrifty year round air con-
ditioning on a low initial investment. Designed
for ceiling or regular fixture mounting, these
units leave valuable floor space free. They are an

ii. &

HEATING «

AIR CONDITIONING e«

level

REFRIGERATION

a ;

ideal answer to the air conditioning needs of in-
dividual offices, specialty shops, club rooms,
restaurants and similar low eapacity areas.
Where space and cost are factors, get informa-
tion on McQuay RH series units from the
representative in your area or from McQuay,
Inc., 1607 Broadway N.E., Minneapolis.

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