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Full text of "Air Conditioning, Heating & Refrigeration News 1952-06-09: Vol 66 Iss 6"

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Stories of the Week 
Gags of the Week 
Philosephy of the Week 

On Foot in the Door? 

New Factor In Air Conditioning 

Stories of the Week 

To his deathbed the Founder of 
the Firm summoned all his relatives. 

“Pop” tearfulled daughter Sally, 
“we'll give you the biggest funeral 
in Detroit history.” 

Son John didn't go along with 

“After all,” he interjected, “Dad 
would like us to conserve his assets. 
Let's not go overboard with flowers 
and limousines.” 

“You're so right,” chimed in a 
daughter-in-law. “We shouldn't be 
ostentatious. And we can save money 
by eliminating al! those frills.” 

The Old Man reared up. 

“Help me put my pants on,” he 
grimmed, “and I'll walk to the ceme- 

Strike! Long-distance phone oper- 
ators quit work. Executives were 
pressed into service in order that 
the “long lines” be kept alive. 

Big Chief Boredchairman plugged 
in a call from Boston to San Fran- 
cisco, Obviously the phoner was a 

“Shouldn't you ask your mother to 
approve this expensive cross-country 
EMERGENCY?” he gentled. 

Two-seconds pause. 

“Yes, it's all right,” trilled the 
same soprano voice. “This is my 

“Can you earn money as fast as 
your wife spends it?” 

“Why, yes. She hounds me to save, 
as a matter of fact. My trouble is 
I can't keep up with Truman.” 

Gags of the Week 

Most refreshing humorist in many 
a day is Herb Shriner, the Hoosier 
Pagliacci. Some of his best gags: 

“Congress was real smart this 
year. They raised the liquor taxes, 
then made other taxes so high people 
had to drink to forget their troubles.” 

“One-way streets didn’t work out 
back home. There was only one 
road, and when the drivers took it 
they couldn't get back to town.” 

“Here in New York I've spent 20 
bucks in tips to get my hat back, 
and still it doesn’t fit me.” 

Philosophy of the Week 

“We don't have to match our ene- 
mies man for man. We aren't going 
to dance with them.”——-RoBert A. 
Lovett, Secretary of Defense. 

“Men of cheerful disposition win 
jackpots.”"—~WILSON MIZNER. 

“If an opinion contrary to your 
own makes you angry, that is a sign 
that you are subconsciously aware of 
having no good reason for thinking 
as you do,.”--BERTRAND RUSSELL. 

“Our basic concept of society is so 
superior to that of the Russians that, 
if a total war can be avoided, time 
definitely is on our side.” SENATOR 
FULBRIGHT of Arkansas. 

“The frontiers which divide man- 
kind are not primarily the national 
or political frontiers. They are fron- 
tiers of the mind and the spirit which 
spring from limitations of training 
and experience, differences of memory 
and tradition and belief and taste, 
and the wilful or accidental exploita- 
tion of these limitations and differ- 
ences for sinister ends.”"—-Ross MCc- 
LEAN, Unesco. 

“An able man attains power 
through gentle words and resolute 
actions.”-—BERNARD BARUCH. 

“Those who discuss sharing the 
wealth forget the necessity of creat- 
ing wealth to share. There has 
recently grown up & philosophy of 
‘survival of the sickest’ instead of 
the fittest."—Davip SARNOFF, presi- 
dent RCA. 
(Concluded on Page 6, Column 4) 

ln * ee aareras Kg ar 


1926. | 


Reentered os second-class motter October 3, 

1936 at the post office ot Detroit, Michigan, 

under the Act of March 3, 1879. 

Trade Mark Registered U. S. Patent Office. Copyright 1952, by Business News Publishing Co. 

NARDAtoAsk Mfrs. 
To Bring Out Only 
One Line Per Year 

CHICAGO-—-The National Appli- 
ance & Radio-TV Dealers Association 
announced that the first steps toward 
one annual, basic appliance and TV 
line from each manufacturer will be 
taken at its midyear meeting. 

The meeting will be held June 22- 
24 at the Hotel Sherman here. 

Mort Farr, NARDA president, said 
the one-line-a-year drive is aimed at 
simplifying the retailer's inventory, 
buying, and promotional problems. 
The campaign is expected to follow 
the pattern of the drive for inboard 
pricing of television which came 
from the annual convention in Janu- 

(Concluded on Page 4, Column 1) 

Kelvinator Reduces 
Low-Priced Models 

DETROIT — Kelvinator has an- 
nounced suggested retail price reduc- 
tions of $28 to $35 on its lower-priced 
refrigerators. One electric range 
model was reduced $13, and $20 was 
cut from the suggested price of the 
company’s dehumidifier. 

Charlies T. Lawson, vice president 
in charge of Kelvinator sales, said: 
“We expect these sharp reductions in 
our lowest price models to give added 
stimulus to the refrigerator retail 
trade, which has shown considerable 
improvement since the suspension of 
Regulation W.” 

The new suggested prices follow: 
Refrigerator models AB and AC, 
$194.95; NS, $199.95; NH, $239.95; 
ES, $249.95; and EA, $339.95; range 
model ER-7, $299.95, and dehumidi- 
fier model KD, $139.95. 

No price changes were made on 
other models, 

Few Surprises Expected 
At Chicago Markets 

CHICAGO — Few surprises are 
expected at the Chicago midyear 
homefurnishings markets which be- 
gins June 16 at the American Furni- 
ture Mart and the Merchandise Mart, 
but hotel space is tight, at least for 
the early part of the market period, 
and the usual throng of retailers 
are expected. 

Some price changes may pop up at 
the markets, although most of the 
major appliance manufacturers have 

(Concluded on Page 4, Column 4) 

Nema Refrigerator Sales 
Drop 44% In Ist Quarter 

(See Table on Back Page) 

NEW YORK CITY—A 44% drop 
in refrigerator sales during the first 
three months of 1952 as compared 
with the same period in 1951 was re- 
ported recently by the National Elec- 
trical Manufacturers Association 
based on figures submitted by 16 
member companies. 

These firms sold 851,375 refrigera- 
tors in the first quarter of this year 
and 1,503,476 units in the same period 
of 1951. 

March sales volume was just half 
that of last year. A total of 298,092 
units sold this year as compared with 
591,449 in 1951. February sales were 
off by only 35%; from 423,420 units 
to 277,986 units. 

Foreign sales for the quarter did 
not fall as sharply, being down only 
29% from last year. They numbered 
54,306 units this quarter as compared 
with 76,035 in 1951. 

Plans ‘Blow 
Hot and Cold’ 

DETROIT — Freezer-food activity 
has diminished on some fronts but 
on others the plan is still being 
pushed aggressively. 

One of the newest plans is jointly 
sponsored by Hotpoint Inc. and 
Grand Union, an eastern food chain. 
Under this program, each purchaser 
of a particular Hotpoint freezer will 
be given $75 in certificates which 
can be exchanged at a Grand Union 
store for frozen food. 

In Detroit and Chicago, trade re- 
ports indicated that the enthusiasm 
of some freezer-food plan operators 
had died down considerably after big 
initial advertising splashes failed to 
produce expected results. There 
were several programs, however, 
still going full blast. 

Meanwhile, some big food chains 
like A&P, Safeway, and Kroger con- 
tinued to steer clear of the plan. An 
executive of another chain, Food 
Fair Stores, Inc., although not con- 
cerned over losing business to freezer- 
food clubs, branded as “misleading” 
the claims of some plan operators 
that freezer purchasers can buy 
food at “wholesale prices.” 

(Concluded on Back Page, Column 1) 

Rathbun Heads Sales 
At Drayer-Hanson 

LOS ANGELES—In one of a series 
of new appointments announced by 
George J. Morton, president of 
Drayer-Hanson, Inc. here, manufac- 
turer of air conditioning and refrig- 
eration equipment, Ross Rathbun has 
been named sales manager to succeed 
Albert Hanson, who has assumed the 
post of plant manager. 

Rathbun has a wide background of 
in the industry, having 

conditioning division; vice president 
of B. F. Sturtevant Co.; and presi- 
dent of Baker Refrigeration Corp. He 
has served as a vice president of the 
Air Conditioning & Refrigerating 
Machinery Association. 

Hanson, whose appointment to the 
(Concluded on Page 21, Column 4) 

Not Everyone Likes 
Fast Defrosting, 
Engineers Told 

By C. Dale Mericle 

ATLANTA—With an all-day con- 
ference on automatic defrosting for 
domestic refrigerators, a full morn- 
ing session on all-year residential 
air conditioning, and a technical re- 
search exhibit in addition to three 
regular technical sessions besides in- 
spection trips and entertainment 
features, the spring meeting of the 
American Society of Refrigerating 
Engineers at the Biltmore hotel here 
June 1 to 4 proved a busy one. 

The Domestic Conference covered 
the subject of automatic defrosting 
rather brgadly and included descrip- 
tions of systems used in five different 
makes as well as general considera- 
tions, but much interest was aroused 
when users’ reactions were presented 
by Miss Willie Mae Rogers, director 
of home economics for Admiral Corp. 

“In 75% of the cases, women are 
apparently satisfied with automatic 
defrosting, but the other 25% are 
less happy,” she declared. “Dealers 
consider automatic defrosting the 
most powerful sales tool introduced 
for the refrigerator in years, but the 
(Concluded on Page 21, Column 1) 

Vogel Elected 
ACRMA President; 
Group Optimistic 

HOT SPRINGS, Va.—A. O. Vogel, 
vice president, The Vilter Mfg. Co., 
was elected president of the Air Con- 
ditioning & Refrigerating Machinery 
Association at the group's recent an- 
nual meeting here. 

The three days of meetings of the 
members of this association, who are 
manufacturers of commercial and in- 
dustrial air conditioning and refriger- 
ating equipment, were marked with 
optimism as to the near-term outlook 
for sales of the industry's products, 
particularly of the heavier types of 

Despite the current softness of the 
appliance market in general, it was 
felt that, because of the basic essen- 
tiality of refrigeration and air condi- 

(Concluded on Page 4, Column 3) 

‘Fortune’ Survey 

Magazine Asks: ‘Who Pays List Price?’. . . 
Describes ‘Deal’ In the Chain Stores 

List Price?” asks Fortune magazine 
in its June issue article of that title, 
which is a report on the radio-TV- 
appliance market “where no one ap- 
pears sure whether it is better to 
work for the retail markup or give 
it away.” 

On the basis of a survey made in 
a number of major cities, Fortune 
concludes that no more than 10% of 
the buyers of major appliances in 
New York and Chicago pay list price, 
and probably not much higher a per- 
. The survey 

dealer is quoted as saying that “any- 
body who buys appliances at retail 
list is either illiterate, has a bad 
credit rating, or is stupid.” 

to make large from dealers 
and distributors who are overstocked, 
and Fortune says many of the pro- 
motions of such chains are built on 
distress merchandise bought from 

Fortune says there are some hard 
and fast lines between the types of 
outlets that will bargain with a cus- 
tomer and the ones that won't. 
Department stores, the article says, 
usually confine themselves to “a little 
gentlemanly negotiation about the 
size of the trade-in.” The big dis- 
count house in the metropolitan area, 
though it sells at a sharp discount, 
will not bargain; whatever the dis- 
counted price is, every customer pays 
it. The haggling is most common with 
the small dealer and the appliance 
and TV specialty chain. 

Fortune describes the ‘ 
routine” calculated to give the least 
possible concession to the customer 
and still make the sale. 

“Unless the item is a special pro- 
motion that has been officially price 

(Concluded on Page 4, Column 5) 

Hearing In N.Y. 
Kills 2 Bills, 
Defers Other 2 

Licensing of Contractors 
Still Being Considered; 
Chances Thought Slim 

NEW YORK CITY—Two of the 
four proposed measures covering 
licensing of New York City refrig- 
eration contractors and servicemen, 
and operators of refrigeration sys- 
tems, were withdrawn, and action on 
the other two were deferred, at the 
recent public hearing on the proposals 
before the city council. 

More than 200 members of the in- 
dustry, users of refrigeration equip- 
ment, and other interested parties 
showed up at the hearing, and the 
sentiments of the majority of those 
present were indicated early when 
Councilman Jack Kranis announced 
that he was withdrawing Introduc- 
tory Bill No. 4 and Introductory Bill 
No. 487 which he sponsored. 

Bill No. 4 would have required a 
licensed operator 24 hours a day on 
any premises in which refrigerating 
or air conditioning equipment with a 
combined capacity of 10 tons or more 
is maintained. Bill No. 4 would have 
licensed all individuals servicing 
household refrigerators of any type. 

From the attitude indicated by the 
council committee members at the 
hearing it is considered probable that 
they will table Introductory Bill No. 
45, which would set up residence and 
experience qualifications for opera- 
tors of refrigeration systems. 

Thus, the debate at the hearing 
was concentrated on Bill No. 524, 
proposing licensing of master refrig- 
eration contractors, setting up a five- 
man board to pass on applicants, and 
giving written examinations to all 
persons or corporations desiring to 
engage in the installation and service 
business. Bill No. 524 was introduced 
by Councilman Hugh Quinn of 

The proposed contractor licensing 
measure was attacked from many 

Arnold White, representing the 
Commerce and Industry Association, 
said the Quinn bill would “have a 
most crippling effect on the refrigera- 
tion and air conditioning industry. 
It proposes a second system of licens- 
ing, inspection, permits, and controls 
by the Department of Housing and 
Buildings, superimposed on the al- 
ready existing controls and authority 
vested in the Fire Department.” 
(Concluded on Back Page, Column 1) 

Improving Steadily 

LOUISVILLE, Ky.—-Sales of Gen- 
eral Electric appliances have im- 
proved steadily in recent weeks, 
reports Clarence H. Linder, general 
manager of the major appliance divi- 
sion, who said the unit retail sales 
during May were up about 24% from 
April and were about 25% higher 
than in May, 1951. 

Sales of G-E refrigerators, which 
were down 27% from 1951 in the 
first quarter, have picked up to the 
extent that for the five-month period 
ended May 31, sales were only 9% 
behind the comparable period last 


‘Sell the Husbond’ Psychology Builds 
Volume for Appliance Dealer 

Counter Freezer” Dealer Finds inexpen- 
sive Demonstration Attracts Prospects 9% 

Small Town Deoler Finds Trade-ins Help 
Close Sales 

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; OPS interpretations of Ceiling Price | 
licad Trout Frolic In Refrigerated Pool in 7 
mee Low Temperature, Humidity Prolong Seed a 
an Corn Life 7 a 
: ee 
<a seems to indicate that the smaller . 
od the community, the greater percent- Supermarket Survey Shows Stores Are a 
a age of people paying list price. One 85% Sell-Serve ond All Hondle a 
ah eit MM. cc vcoudhe cecxade: O28 a 
ies Water for Greater Humidity Control 18 at 
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are points out, the specialty appliance Basic Refrigeration Controls .......... 17 ss 
Aa chain can exert considerable pres- Refrigeration Problems—Avtomatic De- os 
: sure. Because it buys in volume, it WOMAG - viveccesticesssccctesstin> MQ i 
as from manufacturers, but is also able [EE = Government Contracts ............... 23 is 
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2 aes Oe A ee 

Refrigerated Lead Acid 
Batteries Retain Potency 

methed for #oring wad acid batter- 
ee, by which the 
{rigeruted t 

hatteries are re. 

maintain potency of the 

charge, wae diacioeen recently by Dr 
MH OC. Diehl. directa: of the Refrig 
eration Research Foundation in « 
report released ty foundation mem 

bere and members of the National 
Aseoriation .of Refrigerated Ware 

Uniike ordinary warehousing pro 
cedures witch make frequent re 
charging of batleries in storage 

necessary the refrigerated ware 
housing method greatly retards the 
elf discharge of lend ecid batteries 

Mtored at « temperature of 32° F 
batteries require recharging only 
onee every ax tmontha Stored at 
indinary air temperatures, recharg 
ng Ww heceseary af periods of from 
me to four weeks 

Battery manufacturers and dis 
ributors ate constantiy increasing 
their use of public refrigerated ware 
housing industry (tacilities as a con 
aequence of the cont saving poasibil 

ties of refrigerated storage 

Through the Hefrigeration Ke 
Foundation continuous re 
search i«@ being carried on in the 
field of new products for refrigera- 
ton. Each prospect is thoroughly 
tested before being recommended to 
the industry at large as « suitable 
item for commercial storage 

TREF is the important research 
and technicw! adjunct of the refrig 
erated warehousing industry repre 
sented by the National Association 
of Nefrigerated Warehouses. 





Bush Mfg., Heat-X Name 
Theis Sales Engineer 

Mig Co. here and Heat-X-Changer 
Co. of Brewster, N. Y. have an- 

nounced the appointment of Howard 
J. Thele as sales engineer for both 
companies. His headquarters will be 
in Minneapolia 

Theis has long been identified with 
the refrigeration industry and its 
wholesale distribution phases. In his 
new position he will cover North and 
South Dakota, Nebraska, Iowa, Min- 
nesota, and the northwestern portion 
of Wisconsin 

Appointment of Theis completes 
the expansion program of both com- 
panies, establishing nationwide cov- 
erage. Sales engineers and branch 
offices are strategically located so 
as to better serve the many Bush 
and Heat-X-Changer customers 

Ross Roy New Ad Agency 
For Servel A. C. Division 

EVANSVILLE, Ind Ross Roy, 
Ine. of Detroit has been appointed 
as the new advertising agency for 
the Air Conditioning Div. of Servel, 
Inc, it was announced by Robert M 
Stevens, Servel advertising manager 

The fast growth of the market 
for air conditioning and the steady 
expansion of the Servel air condition- 
ing line,” Stevens said, “are reflected 
in Servels plans for greatly in- 
creased advertising in all media.” 

Servel recently announced the ap- 
pointment of Hicks & Greist, Inc 
of New York, as the advertising 

agency for its appliance line 

with Mtxclusive “4 


Bail check in balancing channel 
permits diaphragm inspection 
and replacement with valves 
under line pressure. Sizes, 4" 
thru %" flare; 4" thru 1%" O.D. 
Solder, Ye" thru 1" F.P.T. 


Same as standord 
Action valve except thot dia- 
phrcgms cannot be inspected 
or replaced under line pressure. 
Size 4" thru %" flare and O.D. 


“" thre 1", 

thru 5”. 


really give you 
something extra 

They give more dependable service because 
of advanced field-proven design and 
construction as well as patented features. 

Compact and strong with self-oligning 
stem disc. Sizes (F.P.T.), screw bonnet: 
bolted bonnet 1%" 
thru 2°— with flange connections 14" 

OPS Interpretations 

WASHINGTON, D. C..-The first 
dozen interpretations of Ceiling Price 
Regulation 93, which governs con- 
struction and related services and 
sales of installed materials, were 
iasued recently by the Office of Price 

Interpretations affecting contrac- 
tors handling appliances, refrigera- 
tion, and air conditioning services 
are as follows 

Interpretation 1: Minor plumbing 
and electrical services, such as clean- 
ing « drain or repairing a leaky 
faucet or a defective § electrical 
switch, would be considered “the re- 
pair of an existing building,” under 
section 2 (a) (1) and would be gov- 
erned by CPR 93. However, services 
consisting of the installation, mainte- 
nance, and repair of “appliances” 
would be excluded from CPR 93 by 
section 3 (b). 

Interpretation 3: Section 3 (b) 
provides that separate installed sales 
of appliances are not covered by CPR 
93. However, where installed sales of 
appliances constitute an incidental 
part of a building. contract, which 
contract is covered by CPR 93, the 
installed sales of appliances are sub- 
ject to CPR 93. 

Interpretation 4 (in part): Where 
a manufacturer sells commodities 
and makes a separate charge for in- 
stallation or erection services, section 
2 (a) (3) provides that the ceiling 
prices for the installation or erection 
services alone are determined under 
CPR 93 

In such instances, under section 
3 (c), ceiling prices for the commodi- 
ties, as distinguished from installa- 

thon or erection services, are estab- 
lished pursuant to the General Ceil- 
ing Price Regulation or the appli- 
cable manufacturer regulation. 

The foregoing situation is to be 
distinguished from the situation 
where the manufacturer sells com- 
modities and services without «a 
separate statement of charges for 
each. In the latter situation, the en- 
tire transaction is priced under 
CPR 93 

Interpretation 7: Filing under CPR 
4 is not a prerequisite to the estab- 
lishment and use of ceiling prices 
under CPR 93. As of the effective 
date of CPR 93-—Nov. 20, 1951--CPR 
34 was superseded as to construction 
services covered by CPR 93. 

Therefore, a seller of construction 
services under CPR 93 need not com- 
ply with the filing requirements of 
CPR 34 before he can apply the pro- 
visions of CPR 93. However, this will 
not affect the seller’s status in re- 
spect to past transactions when he 
was under CPR 34. 

Interpretation 10: Where a seller 
had a CPR 93 base period practice of 
applying markups to materials costs, 
he must apply information in Part 2 
of Form 101 regarding his base 
period materials costs and his per- 
centage markups over such costs. 

In determining his markups on 
varying categories of materials, many 
sellers used the prices shown in cata- 
logs, price guides, or price services 
as their costs. Although CPR 93 has 
not specifically authorized the use 
of such publications, in some cases 
it may be practical, however, for a 


Globe and angle types with 
solder connections, bolted bon- 
nets, sizes %" thru 5%" O.D. 



With bolted bonnets and square 
Furnished with 
bens tailpieces (0.0. Solder) 13%” 
thre 5%" or with steel tail- 
pieces for es to pipe, sizes 
1%" thru 5 

Also Globe and angle types with 
F.P.T. connections, sizes a” 
thry 2°. 

HENRY — Standard equipment by leading Manufacturers, Army, Navy, 
Coast Guard and Maritime Commission « Stocked by Leading Jobbers 


Volves— Driers —Stroiners—Contro! Devices and Accessories for 
Refrigeration, Air Conditioning and Industrio! Applications 



seller to refer to a catalog, price 
guide, or price service to determine 
his materials costs in lieu of a sepa- 
rate listing of all the materials in 
Part 2 of Form 101. However, this 

must conform to the seller’s base 
period practice. 
The instructions accompanying | 

Form 101 require that the seller list 
“every type of category having a 
different percentage markup.” 
ing the CPR 93 base period a seller 
varied his markups for different cate- 
gories of materials, and the same 
catalogs, price guides, or price serv- 
ices then and now used by him broke 
down the materials into the same 
categories, OPS instructions would 
be satisfied by the seller's reference 
to that publication for the breakdown 
of categories. 

seller reports for each category must 
reflect his actual base period prac- 
tice and, further, must correctly re- 
flect the reduction in profit percent- 
age as required by CPR 93. 

To the extent that it meets, for any 
seller, the foregoing criteria, the use 

If dur- | 

The percentage markups which the | 

of a catalog, price guide, or price | 

may be approved. 
Some sellers during the CPR 93 

service as a reference by that seller | 

base period customarily used over- | 
head and profit percentages based © 

| upon selling prices rather than upon | 

costs. Such sellers may, in Part 2 
of Form 101, use markups in terms 
| of percentages to sales rather than 

percentages to costs as such markuge 


» Several Affect Contractors Handling eee 
© Refrigeration, and Air Conditioning Services 

are identified as being formulated 
on Uthat basis. 

tien 11: Filing on Form 
101 is required only from those 
sellers who sell construction services 
on an hourly rate basis or on a time 
and materials basis and who deter- 
mine ceiling prices upon one or more 
of the subparagraphs of section 21. 

Form 102 need be filed only by a 
seller who, due to an increased labor 
cost incurred subsequent to his origi- 
nally filing on Form 101, finds it 
necessary to increase an hourly rate 
which he had previously reported on 
Form 101. 

Filing on Form 103 is required 
only from those who sell construction 
services on an installed sales basis 
subject to section 22 (c). 

Form 104 need be filed only by one 
who, due to an increased commodity 
cost incurred subsequent to his origi- 
nal filing on Form 103, finds it neces- 
sary to increase a ceiling price which 
he had previously reported on 
Form 103. 

Those who sell construction serv- 
ices on a lump-sum or cost-plus con- 
tract basis and who are subject to 
the provisions of sections 12, 13, 14, 
15, or those who sell on an installed 
sales basis, subject to section 22 (a) 
or 22 (b), need not file a report in 
connection with those services. 

However, these sellers must com- 
ply with the special record keeping 
requirements of section 31 (b), as 
well as with the general record keep- 
ing requirements of section 31 (a). 

Interpretation 12: If a lump-sum 
contract is entered into, and, later, 
there is extra work on the same job, 
which is to be billed on an hourly 
basis, section 21 is applicable to such 
extra work, and information relating 
to such extra work must be reported 
on OPS Public Form No. 101, as 
required by section 32 of CPR 93. 


you con onswer 
YES, then we 
know you are 

hp.—102. Cc 

‘esearch Associates Inc. 
3475 East Nine Mile Road 
Hazel Park 7, Michigan 


3 to 50 Ton Units complete 
with evaporative condensers 

P. O. BOX 576 




Line of 



You sell quality, trouble-free cooling 
in these electric units that operate 
4, 5, 6 ft. 
Unobstructed interiors. Baked Enam- 

wet or dry. In 3 sizes .. 

7 = 

el finish for beauty and sanitation. 

the BEVCO company, inc 

}3'e.28 S BROADWAY ~ ST LOUIS 18 MO 


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ee a ee ee ee | 


Here’s 30 inches of brand new sales power! 

30" range—a beautiful new addition to Kelvinator’s exciting 

1952 electric range line that means immediate sales action 
for Kelvinator retailers. Budget-priced, it’s the greatest “little 
giant” you've ever laid eyes on . . . big range performance . . . at 
a small range price! 

Look at the style in its streamlined design. Its “Great Scot” 
oven is great in size and Scotch in thrift . . . it’s large enough to 
roast all of a holiday dinner right along with a big turkey . . . or to 
bake 10 loaves of bread. This whopper of an oven has super-fast 
pre-heat with automatic cut-off—a feature usually found only on 

much higher priced ranges! 

Four high speed surface units... each with 7 measured heats. 
A roomy storage drawer. A convenient appliance outlet. A built- 
in Automatic Oven Timer that is a part of the streamlined 
design of the range, not an added accessory. 

Yes, here’s a brand new electric range that provides real sales 
power in today’s market for alert Kelvinator retailers . . . new 
proof that Kelvinator is the most valuable franchise in the appli- 
ance industry. 


IT’S Kieltsuseatovr 



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NaRDA To Meet In 

Concluded from Page 1, Column # 

leetaila of th 4 smpagn wil te 
treaented 4 ng tre meeting « open 
& breakfast eemege on June 21 
NARDA said th’: tw Gaya of the 
meeting tolh wee ception on Bun 
lay evening June i will be devoted 
the subject hiow can « dealer 
beet direct chia erforte, funds, and 
vet energie to realbee @ larger 

eaner prot” 
The meeting per 
s breakfast 

er will start with 
aemeion = Monday Ka 

Hegarty, director f sales training 
for Weatinghouse |i be the epeaker 

One of the speakers at the general 
eemalet to folkw will be Stanley 
Wolkenheim of A ©. Smith Corp 
He i« scheduled to talk on reasons 
and methods for ineressing water 
eater enles activities by retailers 

Peature of the Monday luncheon 
will se « talx by Paul Galvin, 
af Motorola, on the status 
and way dealers 
an beet profit from it 
Monday aterneon ia te be 
ver to group discussions on 
the dealers 
suthorities will head the discussions 
her @turat om ttema will be 
Tuceday mormming. How to 
ell ireners ith demonstration will 
tee @ Hal Biddle of Iron- 
ite, and electric bianket merchandis 
ng will be iecuseed by C. KR. Me 
Lean, manaprr of sales of General 
Klectric Co'y automatic blanket de 

The Tuesdsy luncheon speaker will 
be Dr Alfred P Haake, author, lee 
turer and consultant to General 
Motors An inapiration speaker, Dr 
“Haake in mayor of Park Ridge, Til 
1d author of a widely-read column 

* eomnient 
f television the 


special interest to 



he the 


Chicago June 22-- 

After tunch, the 
seamen of the 
with PH 

anager, £ 
Then Mort 
wit re uw 

H B. Price, Jr 
will devote 
days program to a 
management demonstration. In this 
presentation NARDA said, he will 
pass on of the secrets behind 
the remarkable sales record his 
Norfolk and Portsmouth organiza- 
tion has set in recent months.” 

Other topics to be covered at the 
meeting are dealer promotions, serv- 

major television 


meeting will te 
G-E television 
the keynote talk 
NAKDA president 



vie prem- 
of Tues 

dent hour 

ice at a profit, display, advertising, 
sales projection, freezer promotiona, 
and what lies ahead for NARDA 

A.W. Berneohn, association manag- 
ing director, will discuss the latter 

The sessions will be climaxed with 
a dinner Tuesday night 

A feature of the meeting will be 
a dealer competition for effective 
newspaper advertisements they've 
used. Three categories full page, 
half and quarter page, and a cam- 
paign using leas-than-quarter page 
space have been set up for separate 
consideration in selecting winners 

A jury of industry and advertising 
leaders will judge the presentations 
The winning ads will be 
and displayed in a “Merchandising 
Gallery” during the meeting. In addi- 
tion to ads, NARDA members have 
been invited to send in business 
forma, direct mail pieces, promo- 
tional aids, and record-keeping sys- 
tema for inclusion in the gallery 

A women's program is being 
planned for the wives attending the 
convention with their husbands 


Baer 2. RRA 
43 4 

AnaconnA Qiiigiiaaa | 

refrigeration piping 

cuts installation costs 


{ } Dudan 

Ka ot T ahve . 
Reesdon Tube x 
i wil Paipanson Bulbs s 
Fowmed Tube Parts 
! 1 Copper Tube cut to length 

Copper Water Tube in coils 

’ straighe len, ths 
\ ation BP laminetors 


Metal Condua 


ee ee: 

luncheon of the Air Conditioning and Refrigerating Machinery Association. Al the speckers 

toble from left to right were, MA mM 

columnist ond 

radio commentator, addresses the annvol 

lLewler, Worthington Corp.. ACRMA first vice president; 

A. ® Shenklin, Corrier Corp. retiring president; A. O. Vogel, Vilter Mig. Co., newly elected 
president, ond G. A. Heuser, Henry Vogt Machine Co., treasurer. 

ACRMA Elects Vogel President- - 

(Concluded from Page 1, Column 4) 
tioning, the sales of the industry's 
output of smaller “packaged” prod- 
ucts would not be retarded, and de- 
mand was reported as continuing 

Other new officers elected include: 
M. M. Lawler, Worthington Pump & 
Machinery Corp., first vice president; 
A. J. DeFino, Fedders-Quigan Corp., 

second vice president; and G. A. 
Heuser, Henry Vogt Machine Co., 

In addition to the officers, the fol- 
lowing were elected to constitute 
ACRMA's board of directors 

W. H. Aubrey, Frick Co.; H. B. 
Donley, General Electric Co.; Mayn- 
ard Ford, Parks-Cramer Co.; J. A 
Gilbreath, Servel, Inc.; B. W. Han- 
son, Schaefer, Inc.; J. F. Knoff, Air- 
temp Div., Chrysler Corp.; 8. E. 
Lauer, York Corp.; M. E. Mooney, 

Copper Tube lines to evaporative condensers 
and sub-cooling coils. Inset is schematic 
sketch showing the rest of the 80-ton 
system, including compressor, receiver 

tanks and direct expansion coils; also 
recirculating lines and replacement water 
supply to evaporates. 

Pictured here is part of an air conditioning system recently installed 

in a large office building 


Noteworthy is the fact that ANaconpA 
( + Refrigeration Tubing, ANaconpA Wrought Copper Fittings 
American Vibration Eliminators were used throughout. This 

lightweight tubing with solder-type fittings was selected because 
of its easy installation and lower labor costs. Also important was 
the fact that copper tubing is non-rusting and corrosion-resistant and 
therefore ideally suited for water and retrigerant lines. 

If you are concerned with the design or installation of an air con- 
ditioning or refrigeration system, vou'll find it pays off in long-time 

dependable service to specify AN AcONDA Re 

rigeration Products. 

The American Brass Company, Waterbury 20, Connecticut. In 


for consistent uniformity—ask for 

Anaconda American Brass Ltd., New Toronto, Ontario. 

A NACON pA refrigeration products 

Baker Refrigeration Corp.; A. B. 
Newton, Acme Industries, Inc.; A. P. 
Shanklin, Carrier Corp.; T. E. Smith, 
Westinghouse Electric Corp.; W. F. 
Switzer, Frigidaire Div. General 
Motors; G. E. Wallis, The Creamery 

Package Mfg. Co. 
George Sokolsky, newspaper col- 
umnist and radio commentator, was 

the principal speaker at the associa- 
tion's annual luncheon. Dr. A. R 
Oxenfeldt, consulting economist and 
marketing specialist, led discussion 
in a general conference on “Market- 
ing Problems-—Present and Future.” 

Chicago Markets - - 

(Concluded from Page 1, Column 2) 
made their price adjustments in re- 
cent weeks. 

In the way of new products, 
Amana will introduce 8-cu. ft. and 
14-cu. ft. chest-type models, priced 
at $279.50 and $399.50, respectively, 
to go along with its heavily pro- 
moted upright models. Kelvinator 
will be showing its new 30-in. deluxe 
type electric range, and Appliance 
Mfg. Co. and Odin Mfg. Co. will 
show new clothes driers. Other 
manufacturers will show models 
introduced in the interim since the 
January markets. 

The Merchandise Mart will again 
provide free bus service for buyers. 
Buses marked “Merchandise Mart 
Buyers’ Courtesy Bus” will run 
daily from Loop hotels to the Mer- 
chandise Mart in the morning from 
7:30 a.m. until 10 a.m at 10-minute 
intervals, and from the Merchandise 

Mart back to Loop hotels in the 
afternoon after 4 p.m. 
Also, the buses will run between 

the Merchandise Mart and the Ameri- 
ean Furniture Mart at half-hour 
intervals between 10 a.m. and 4 p.m. 


The Jarrow Products advertise- 
ment in the May 19 issue of the 
News containet the statemen 
that “Jarrow refrigerator gaskets 
are again made from crude rub- 
ber.’ This was in error as Jarrow 
Products have been using pure 
rubber in their gaskets continu- 
ously since the war. 

‘Fortune’ Survey -- 

(Concluded from Page 1, Column 4) 
chopped,” says the article, “the first 
price quoted is full list. If the cus- 
tomer shows no sign of buying at 
this price, or cites a lower price that 
he has already been quoted by some 
other dealer, the salesman is author- 
ized to go down to a certain level 

“If this proves insufficient, even 
when accompanied by all the biand- 
ishments of salesmanship, the cus- 
tomer is handed to a ‘T.O' (turn- 
over) man, usually an assistant man- 
ager or manager, who is authorized 
to go still lower. 

“If the customer still shows signs 
of wanting to shop around, just as 
he leaves he is given the ‘burn-up 
price’—a price so low that he is not 
likely to find it undercut elsewhere 

“Then when he returns, the store 
first tries some switch selling; but 
should that fail, a little ‘outboard 
pricing’—charging for delivery, war- 
ranty, installation, etc.—-can keep the 
burn-up price from being a money- 
loser. The calculation is that the cus- 
tomer will be too embarrassed to 
walk out a second time.” 

But, says Fortune, the very uni- 
formity that makes the customer 
willing to seek out a discount is like- 
wise the strongest argument in favor 
of a uniform list price. If the article 
is the same everywhere, then with 
small adjustments for freight, etc 
it ought to sell everywhere at the 
same price. And in the long run the 
discount tends to leave the customer 
dissatisfied; for he can never over- 
come the fear that he may have been 
a sucker, that some other more enter- 
prising buyer managed to get a 20°. 
discount instead of 15%. 

Fortune's suggested answer to price 
cutting is hardly novel-—-more spe- 
cialty selling. But it gives a pretty 
exact definition of the kind that is 
needed when it defines it as: 

“Generally home selling; though it 
is usually done on leads, it may even 
be door-to-door; it uses advertising 
less to pre-sell customers than to 
help salesmen locate prospects; and 
it involves the most assiduous and 
skillful use of persona) contacts to 
make one sale lead to another.” 

IDEAL cooter corporation 


Cunningham [:i* 

Announces the NEW 8 Foot 
Fresh Vegetable Display Cabinet 


Tri-Level Display 
Proper Temperature 
Excellent Humidity 


Tecumseh 2 H.P. Unit 
All Steel Welded 
Baked White Enamel 
® Low in Price 

For selling detoils write to: 



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“| just can’t risk food spoilage!” 


No merchant can risk food spoilage . . . and no manufacturer of 
frozen food display cabinets can risk using unreliable condensing units 
in the equipment he builds. That's why the name Tecumseh has be- 
come synonymous with dependability, and that is why more than 2/3 
of all manufacturers of frozen food cabinets specify Tecumseh as 
standard equipment on all models they make. 

Of course there’s a reason! Manufacturers know that Tecumseh’s 
internal spring mounting and forced feed lubrication gives them a 
smooth, quiet and vibrationless unit that they can rely upon for low- 
cost, trouble-free operation. Yes, customer satisfaction can be assured 
when a Tecumseh Hermetic is specified as standard equipment in 
their frozen food cabinets. 

No wonder Tecumseh’s present production is over 200,000 units 
per month, and today there are more than 8,000,000 Tecumsehs in 
the hands of satisfied users. 

Let us send you a catalog today describing these Tecumseh units. 


TECUMSEH, MICH. producer of compres. 


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100-Ton Cooling 
Offices Occupied Despite High Rentals 

odor can be removed from a room, 
down thoroughly every day, the Pro- H office, plant, or similar types of in 
WACO. Tense lor -coding two unite on the sixth and ninth feasional building basement is liter- by GEORGE F. TAUBENECK carton : 
pment: lines and trols, as floors each cool one-half of the floor ally “a showplace,” according to L Set Mest Sea AY * ; F 
m exes t ouseheoeping in all be bow as well as one-half of the B. Thomas and Joe Thompson, San a be aoe ho oe ag d +e - nee 
‘ < uring Wor ar I, when an enemy 
phases of bam rigeration and floor on which they are mounted, Antonio real estate men who operate (Concluded from Page 1, Column 1) ‘ , . 
on Fe “ie a die aan thue providing two sones the building gas attack sent U. 8S. Army officials 
r ‘To hate is to be buried alive in scurrying for a means to defend 
Cicomele pay « double profit for the Thetribution from the 15-ton units Prospective tenants are always P eo . 
; a hell of one’s own imagining.” — against chemical warfare. Dr. O. L. 
shakement f tee Professional was provided by converting the ceil taken on a tour of the refrigeration, M4 
‘ i ' : London News. Barnebey was called in to help. (He 
trviiding here ings or hallways on each floor into heating, and power plant, even be- 3 z ow President of the Per Ais Di 
Fhe Professional buildings which 12 x 40-49 ducts A furred false fore they are shown into the pros- is no s nt o r Air Div. 
a ; r* , : ective office quarters,” Thomas A thing done right today means of the American Solvent Recovery | 
ntmine im, 70 offices for phyn ceiling was dropped 12 in. from | . less trouble tomorrow Corp., Columbus, Ohio.) 
sane. dentiate lawye etc. installed the original ceiling and plastered pointed out . sana - 
‘ [i> tow TY) niitoning ayatem over It distributes cooled alr via Net results are that the cus- “In a row busi Vv ype ees Se See See a 
. eb “ , iof1 Nuckole one louvered grille per room through tomer is always favorably impressed 4 ing siness every man that we could think of, and we got 
ring the a x , ’ who prepares a better man to take stio from “c . 
sthey, local Carrier dealers, were each office, Hallways themselves On management and good house- 1 \. ob provides a stepping stone ee yy 
ome <A the job,. which pro serve as return ducts, with a grilled keeping and we find that there Rerwcthaare P 7 T aan & stone women's aid societies, from every- 
! © indevidual fan stations on outlet set in the door to each office are far less complaints over the in- aa antes body and everything and most of 
10 floors, supplied t two 7o-hp. Car to provide circulation flated rents which are necessary y : he Doo ? eS ee es mer greed 
; recipe ating mpressors A One of the outstanding features of during these times.” One Foot int re recalls. * Altogether, we must have 
ell-and-tube, cooler provides chilled the installation was the fact that the * : carbonized 7,000 raw materials 
3 r A praised study by Walter Horvath Ww 
ster purnpell through risers in building had ita own low temperature ferr Names 4 R esentatives indicates that business firms are em- e wanted to find a good base 
. : ‘ 2 epr which we cc 
slied in wkat wae formerly the shallow well Some $4,000 was saved phasizing saleamen's training to a on which 9uld found a process 
ney for a coal-fired botler in the initial installation of the air 

The eyatem pre 

des approximately 

conditioning system by utilizing well 

boilers, and steam units, are done in 
corresponding colors with the lines 
which service them, and every piece 
of equipment is railed off with stain- 
lena railings. With the entire 
basement power plant area swabbed 


LOS ANGELES. Four new manu- 


System Keeps Professional 


much greater degree nowadays than 
they did in 1946-1951. 

New Factor In Air 
By using activated cocoanut shell 
carbons, as much as 99°. of the foul 

for developing activity to take up 
gases, particularly war gases, since 

' nditioning « ‘ ate o Oo con . > -presentative , : ordina charcoals would not do 
me of aly conditioning capacity water t mol the mdensers, and facturers repress ntatives have been Based on personal interviews and pear aid 
per floor Bas unit complete with eliminating the usual water saver appointed by Farr Co. here, manu- a ate ~“ . 
. ~ . questionnaires received from key 
ile supplied by chilled water from and cooling tower altogether. Enough facturers of Far-Air filters, it was sales executives, the study indicates Activated charcoal eventually re- 
the basement refrigeration plant, a water is provided by the shallow announced recently by J. D. Me- that there will he an proms burden sulted from these preliminary work- 
blower of approximately 3,500 «fm welle that it may be shot right into Campbell, sales manager ings of 350 men-—technical men, 
: ; on salesmen during the coming years. 
spacity, thermostat, and air washer a storm sewer after use, without The new appointments are as fol- physicists, chemists, engineers, 
Trouble is, few are prepared for it. ® 
Through adept use of space, it was prohibitive waate lows Th ° tradesmen. 
possible to convert large closets, of Every inch of pipe, every control Donald Southard of Denver, who - pt coma a buying creates since Back in 1919, the Barnebey-Cheney 
tony utility rooms cote fan stations or piece of equipment throughout the will cover the Colorado and Wyoming e apg war—relatively short Engineering Co. was formed to “go 
without sacrificing office space, ex air conditioning system has been territoy. F. W. Jenike Co. of Cin- mnie 8 = acccterates purchasing, into the activated charcoal business” 
ept on two floor color-coded” by J. L. Holley, resi-  cinnati, for the Cincinnati trading eapecially by —— Siewes by even though such a business had 
On the aixth and pinth floors, two dent engineer. Refrigerated pipes, for area and Kentucky. The Charlie Wood Periods of inactivity—-“is creating @ 9+ existed previously. There was no 
wparate unit® Were installed to per example, are done in jet black, while Co. of Columbus, Ohio, representing %¢n78¢€ of confusion in many large commercial demand for activated 
it large phyateiar offices on the steam pipes are in red, water pipes Farr in Columbus, Dayton, Mans- sales forces ‘ charcoal. 
fifth and eigsth fours to remain as are in green, and gas pipes are done field, and Coshockton trading areas. Increased salesmen's training pro- First sale and installation was made 
+ without cutting up any of the = in orange The William M. Shank Co. of Indian- grams is the lever many top execu-§ +, 4, industrial alcohol firm. 
space or Walting rooma involved, The A variety of pumps, compressors, apolis, in southern Indiana tives are using to pry loose latent amt 
: * sales activity. “Businessmen,” ac- , tes — oe ee a 
cording to Horvath, “are determined onee CEN eS gniy 

not to let the mistakes of the World 
War II period happen again, when 
salesmen were permitted to get ‘soft’ 

successful and this company installed 
units for all of their plants 
“Cellophane plants where water- 


during the easy selling period and Proofing was necessary, installed our 

had little idea of how to handle a 2¢tivated charcoal system, and so it 

difficult role.” has gone from one thing to another,” 
These firms are discovering that according to Dr. Barnebey 

many of their salesmen are not too “A prominent motor company had 

far removed from college or army OUT plant installed soon after and 

training programs and, unlike the ‘t's still in operation 

“old timers,” don't resent being The American Solvent Recovery 

taught Corp. was established in 1924 “to 
Other factors influencing increased uild equipment to use our activated 

sales training budgets for 1952: Charcoal on a commercial scale,” he 
armament slowdown, which will re- reports. 
sult in an increase in competitive “Air conditioning,” Dr. Barnebey 4 
iM selling, the economic ramifications of believes, “will be used more exten- H 
the presidential election, and the pos- sively in homes. It will increase in 

sibility that present marketing and 
selling techniques are not adequate 
for the probable volume of produc- 

popularity in public buildings. It will . 
be used in many, many places. The 
same degree of success, in our 
opinion, will be had in domestic and 
commercial air conditioning as we 

our own books, “One 

Foot in the Door.” “Both Feet on have had with our equipment in in- 
the Ground,” “It's a Great Life,” and dustrial operations.” 

“The Marshal's Baton” are being His company is the world’s largest 

t used successfully in several sales manufacturer of activated carbons, 
training programs. Details on re- and is importing 1,000,000 pounds of 
quest cocoanut shells a month 

“© Where Quality Counts Most -iti KEROTEST 3+ | 


20 Near (ruarantee! 


Here's the economy way to water savings—20 years 
of foolproof performance in an all-around, efficient, economical and 

i HOUSING lastworthy cooling tower. The processed wetted deck surface in these 
OF heavy 10 gauge ( bg" +) sheer quality Halstead & Mitchell cooling towers is chemically treated 
' ’ S ane with special Koppers wood—guaranteed 20 years against rotting, HEAV ¥ WEIGHT FITTINGS 
. : and proofed against fungi growth. Gravity-type distributing pan 
' 4 . ye 

trically welded cal eliminates extra pumping head required on spray-type towers, and 
cuts down windage losses due to atomizing of water. And, it's easily 
cleaned—accessible through inlet air side of tower. 

Refrigeration Quality 

v BIG HEX means secure DRY SEAL THREADS assure a 
wrench grip and no twisted- leak-proof joint. 

| | | EE J LONG THREADS pull up 

fi tchell 



pulley TT 
ball-bea g atea ated tan |! vh 

Q Capacity range: 5 thru 50 tons. Nes 



Send for Literature and Prices 

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some 5,000 trout will be happy in this desert fisherman's porodise. 


in two fountoins help cool woter so that 

5,000 Trout Frolic In Refrigerated Pool 
Built In Desert for Nevada Fishermen 

LAS VEGAS, Nev.— Maintaining a 
trout pool in the middle of the desert 
where freezing temperatures are al- 
most unknown, and the thermometer 
often goes to 130° F. in the sun, is 
done by the Twin Lakes Ranch with 
the aid of mechanical refrigeration. 

It maintains the mountain stream 
sport for tourists and southern 
Nevada sportsmen in an area near 
Las Vegas that is so arid that no 
attempt is made to graze cattle or 

The ranch has a 110 by 150-ft. pool 
stocked with 5,000 trout in perfect 
comfort despite high temperatures. 
Located in land which receives only 
three inches of rain fall per year, 
water is provided by artesian wells. 
Except for the summer, water is 
cooled simply by pumping it through 
two fountains. Each minute, 400 gals. 
of well water flows through them. 

Naturally, the underground water 
supply is too warm for trout. In 
summer it comes out of the ground 
at 80°. In the winter, the Cenigeney 



Simplified construction makes Heat-X Liquid 
Coolers easy to install and easy to service. 
Separate liquid and refrigerant coils are 
cast within single aluminum block .. . 
positive insurance against freeze-up 
damage. No oil separator or surge drum 
necessary. Single and multiple hookups 


illustrated below. 


in—- c—_ IN 
ou'i-— —our 

ture is 65°. Water is cooled 5° each 
time it cascades down the sides of 
the fountains through contact with 
the air and evaporation. 

Each pumping brings the water 
temperature down and adds to the 
large oxygen supply needed by so 
many fish. 


this is inadequate in 

hottest summer months and refrig- + 

eration coils have been installed to 
cool the water further as it flows 
across them. Cottonwoods planted on 
all sides keep at least half the pool 
in shade at all times. 

Fishermen are provided with fly- 
rods and enameled lines, to afford 
extra sport. They may use their own 
equipment and artificial flies. 

A pole charge is made, which is 
refunded when the customer catches 
fish. These are charged according to 
length. Numbered tags attached to 
the tails of some of the trout are 
good for $1 to $100 prizes. Fish are 
brought weekly from a Colorado 
mountain hatchery. 


w— cS CO! 2 IN 
ours—g eur 







Refrigeration Coils, Dehumidifier Protect Seed Corn 

Near Freezing Temperature, 
Low Humidity Extend 
Seed Life Many Years 

LA FONTAINE, Ind.--Use of re- 
frigeration coils and a dehumidifier 
to preserve seed corn for an indefinite 
period has been started by a few 
experiment stations and at least one 
commercial firm 

The latter is the C. E. Troyer seed 
house near here where equipment has 
been installed to keep several hundred 
scarce inbred corn strains indefinitely. 

Heretofore, the $100,000,000 hybrid 
seed corn industry has figured that 
seed corn more than one year old 
does not usually give germination 
satisfactory for field planting. For 
most strains, five years is the limit 
of germinating ability under ordi- 
nary storage conditions 

However, tests by the U. 8. De- 
partment of Agriculture already 
made have proven that keeping seed 
at temperatures only slightly above 
freezing and with a minimum of 
moisture in the air insures long life. 
Samples kept under such conditions 
for 30 years have shown good germi- 

The Troyer installation is in a 
room 39 ft. long, 14 ft. high, and 
13 ft. wide. Three inches of fiber 

giass insulation is used throughout 
the walls. 

Metal drawer filing cases and 
shelving which extends to the eaves 
contain the seed samples, many of 
which are unobtainable elsewhere. 

Their value is incalculable because 

The Bush units mounted on the ceiling of the C. E. Troyer seed 

room near lo Fontaine, ind., 

of this fact. Included are specially 
bred strains from South Africa, 
Yucatan, Guatemala, and all over the 
United States. 

The equipment for protecting the 
corn was installed by Russell Thomp- 
son, refrigeration dealer and freezer- 
locker plant operator of Lagro, Ind. 

Three reasons 
“Brunner Quotes” 
get you orders! 


between 32° ond 40° F. ond 10% ch 

with oa dehumidifier, hold 

The compressor for refrigeration and 
dehumidifying is run by a 3-hp. 
motor. Bush units and Ranco con- 
trols are used 

Temperatures are held between 40° 
and freezing, but not allowed to go 
under freezing. Humidity is kept at 
a maximum of 10% 

PERFORMANCE that you get only with units that are soundly engineered, rugged, and 
precision manufactured. Slow-speed “open type” compressors, extra deep cylinder cooling 
fins, fan type flywheels, oversize condensers and a score of other Brunner features that reflect 
constant engineering research and years of proven success. 

ECONOMY that is recognized by thousands of users of commercial and industrial 
refrigeration and air conditioning. Men who watch operating and maintenance costs are 
Brunner’s strongest boosters. 

SIZES designed to fulfill your customers’ needs from the air conditioning of large buildings, 
to holding meat at sub-zero temperatures, or keeping beverages cool. Sixty-nine air and water 

cooled models—Y4 hp. to 75 hp.—for single or multiple unit installations. 

And a big PLUS... effective field help 
whenever you want it! 
The new illustrated Brunner catalog gives you 
easy-to-use application data for determining the 
equipment you need for low cost, high efficiency 
air conditioning and refrigeration. But that’s only part 
of the story. Why not get details of the Brunner 
proposition now? Write, wire or phone us today. 



if Contained Units to 10 ae 
For remote installation - 
ner Condensing Caine tke 

Condensing Units from 
p. to 75 hp. 69 Air 

‘ater Cooled Models. 


SINCE 1906 



Single stage % hp. co 2 
bp. Two sage 1% hp 
to 15 hp. Horwonal 
and Vertical Models. 

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Summer Cottages Need Refrigerators, So 
Dealer's Ad Offers High Dollar on Trade-Ins 

SYHACUSE N ¥ Making « 
trong bid for new refrigerator bua 
one nm the bDesie that it needed « 
age oumber of Uged boxes for sum 
or ottagers Kite Television Co 
mployed « striking newspaper ad 
which it offered the “Top Buck 

n trades 
The af carried « coupon which 
he interested pera yvuld send in 
nd which would bring « representa 
e of the estore ty the home, with a 
trade-in estimate n the old refrig 
trator Prospecta vere invited to 
ither phone or mail in the coupon 
Copy read Erie will give you top 
jollar for your old refrigerator, We 

need 135 used refrigerators for sum 
Erie will give 
trade-in allow 

mer bungalow orders 

ou an extra large 

if you act now 

Silber Named James V. Pres. 

Niber has been appointed vice prem 

jent in charge of sales for the James 
Mtg Co. here, maker of automatic 
portable dishwaahers Silber has 
been general sales manager for the 


=e Tv whe GFF YOu Tor SOuse 



tor Summer Bunqatow Orders ome 

Cn LL GE YON An yj 
ALLOWANCE i yon at BOW! = 
woe NORGE | 2 
Mod (hn veepes for) FREE spp ane! — 
_ “oS nore 
+00 . 

0 Oke Tem 1O Bu) amr Tere 
row GT «eet © eu act HOw 

ees re 


ES Seete Corner Bete 42) © tatine 

‘Sell the Husbond’ pares ee 
Dealer Build Top Appliance Volume 

dealers who have considered a profit- 
able sale well on its way, only to 
have it “fall through” when an over- 
budget-minded husband says he can't 
afford it, will find the ideal answer 
in a clever system developed by E 
H Mower here 

Moser, a veteran of two decades 
of appliance retailing, covers moat of 
the city with a s#ix-man crew of out- 
side salesmen. The firm is a heavy 
user of newspaper advertising, be- 
lieves in “using the user” and regu- 
larly follows up every tip of any 
kind turned in. As a result, all of 
the outside salesmen spend 90% of 
their time giving demonstrations or 
sales talks to housewives 

This, in turn, has brought about 
the not-unusual problem, of “getting 
around the husband” once the house- 
wife has been convinced on a new 
refrigerator, range, washing machine, 
or home freezer 


Moser learned years ago that often 
when the salesman falls down on 
closing a sale, the appearance of “the 
boss” at the prospect's home will 
work wonders. Accordingly, no sale 
which an outside specialty man has 
gotten under way is considered lost 

until “the boss has had a crack 
at it.” 
Moser thus regularly follows up 

on dozens of prospects who have been 
nursed along by the salesman, only 
to wither away because a husband 
er ; 



Take advantage of Wolverine's 
specialized skill and experience to 
provide the fabricated tubular parts 
Wolverine's vast knowledge coupled 
essary special equipment that we 
design to produce these parts most 
aves nothing wanting in supplying 
to meet your exacting demands 

d economy. 

to consult our Customer Engineering 
h is always ready with ao helping 
out problems of this nature. 


Calumet & Hecla Consolidated Copper Company 


Monvfacturers of seamless, nonferrous tubing 

1413 Central Ave. « 

Detroit 9, Mich. 


Export Department, 13 B. 40th St, New York 16, HN. Y. 

drew the pursestrings shut. Moser 
has realized that selling the husband 
is quite a different problem than sell- 
ing the housewife, and therefore, he 
has set up a clever “closing system.” 

Where a kitchen appliance is con- 
cerned, Moser has developed a stand- 
ard “clincher.” This is to get the 
husband and wife into the kitchen, 
seated around the kitchen table, and 
to bring from his pocket a plastic 
piggy bank. Having done so, the 
Philadelphia appliance dealer asks 
the husband whether he enjoys din- 
ing out. Mystified, the husband will 
usually reply, “yes.” 


Conversation will usually develop 
the fact that the family eats out 
anywhere from once to half a dozen 
times a week. Moser is then cued 
to ask, “Do you ever leave the wait- 
ress a tip?” At the same time, he 
slips 35 cents or 25 cents under a 
plate in the center of the table. This 
usuaily rates top attention from the 
prospect. Invariably, the husband 
will retort that of course he leaves 
a tip, and usually of the same amount 
or more than Moser has placed on 
the table. 

Here the dealer tells him that if he 
will merely set aside the same amount 
of money normally expended in tips 
when eating out, that the amount 
will pay for the new refrigerator, 
range, or other appliance intended. 

If the husband fails to see the 
connection, Moser merely points out 
that it is the same thing as “tipping 
his wife” for her services. This leads 
to much merriment and provides the 
housewife with a powerful bit of 
leverage to bring the sale about. 

Moser starts things rolling by say- 
ing, “I will make the first payment 
myself.” He slips “the tip” which he 
has laid out on the table in the piggy 
bank, which is presented to the hus- 
band, and in most cases the sale is 

The dealer uses this same plan 
time and time again 
calls upon couples with good results. 
On every such call, he carries along 
the familiar piggy bank, a pocketful 
of change, and a small amount of 
literature on the appliance involved. 


There are many analogies which 
can be drawn similar to restaurant | 
tips, to impress upon the husband 
how cheaply appliances may be 
bought. The price of having shirts 
done outside, when lumped together 
and saved in a bank, will readily pay 
the cost of a sit-down ironer or auto- | 
matic washer. It is surprising how 
many husbands have failed to give 
any thought to the cumulative 

In selling home freezers, Moser 
asks the customer to figure for him- 
self how much he has saved every 
day in the purchase of large quanti- 
ties of food at wholesale prices, and 
place the same amount in the piggy 
bank until the home freezer is paid 

Actually moving dimes, quarters, 
and nickels around on the surface of 
the table, and stacking up a week's 
savings from a handful of coins in 
his pocket, gets results for Moser. 
It is not unusual for him to place 
$20 in quarters and half dollars on 
the tabletop in the course of a 
“clincher argument.” 

Louisville Firm Named 
Whirlpool! Distributor 

ST. JOSEPH, Mich.--Appointment 
of Falls City Supply Co., Inc., Louis- 
ville, Ky., as Kentucky and southern 
Indiana distributor for Whirlpool 
home laundry equipment 
nounced by John M. Crouse, Whirl- 
pool sales manager. 

The new distributorship is headed | 

by Tony Landenwich, president, and 
Vic Bloemer, sales manager. 

was an- | 

MANSFIELD, Ohio--Special pack- 
age deals on appliance specialties as 
a merchandising tie-in with the com- 
pany's $3,000,000 “Band Wagon” pro- 
motion of the national political con- 
ventions were announced recently by 
Westinghouse Electric Appliance Div. 

The specials are being offered as 
traffic builders to help retailers sell 
the full line of Westinghouse electri- 
cal housewares, fans, and vacuum 
cleaners during this intensive sales 
drive that starts July 1, said R. M. 
Oliver, manager of the appliance spe- 
cialties department. 

Appliance specialties will be fea- 
tured on the Westinghouse-sponsored 
political convention programs over 
the CBS radio and television net- 

A package arrangement for fans 
offers a 10-in. non-oscillating fan at 
a special price when ordered with 
two other Westinghouse fans. The 
fan, model 10LD, which sells regu- 
larly at $12.95, will be offered at 
retail for $9.95. 

During the promotion period, an 
“old toaster round-up” will offer a 
toaster trade-in value of $5 to be 
applied on the purchase of a new 
Westinghouse toaster, model TO-501. 
This will bring the price of the new 
toaster, less trade-in, to $19.65. 

A vacuum cleaner package deal 
includes an upright cleaner, model 
F-91, with a 7-piece attachment set 
and a tank cleaner, model T-53, with 
a 14-piece set of attachments, when 
ordered with two other vacuum 
cleaners. Either special will be of- 
fered at retail for $59.95. 

As a further aid in promoting the 
specials, dealers will receive free a 
61-piece promotion kit to display the 
Westinghouse line of appliance spe- 
cialties. The kit contains everything 
the dealer needs for window or sales 
floor display including banners, 
streamers, and individual product 
selling tags plus a guide book for 
advertising at the local level 


DEPT. AC-!, P.0. BOX 6e8 


The lowest-cost, most efficient 
DRIER on the market. 

These are the ideal low-cost stand- 
ard duty driers—for use by 
original equipment manufacturers, 
field installation or service replace- 
ment. With new MOLDED Rem- 
cal drying element or granular 
silica gel. Copper bodies 1-5/8” 
diam. with spun ends. In 1/3 thru 
1 H. P. Send for descriptive folder. 



air conditioners for capable 

arranged locally. 


The General Electric Company has requests from several 
well established distributors of its commercial packaged 

year-round positions in the larger cities. Interview will be 
Send summary of experience to General 

Electric Company, Dept. H, Air Conditioning Division, 
| Bloomfield, New Jersey. Replies will be kept in confidence. 

salesmen to fill well-paying 

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Just a Quiet Little ‘Open House’ 

LEFT, Host Bill Euth (1) draws o@ frozen 
custerd for Gien Hendryks, deiry bor op- 
erator from the resort town of New Hoven, 
Mich.. who dropped in ot o Evth-Lombrecht 
Co. open house to see the new Taylor 
freezers. Lyman Herris, Detroit drive-in op- 
erator (r.), examines the new Toylor model 
77 ty tic conti freezer. 


RIGHT, While Euth (in apron) tests the tem 
peroture of his custard mix, Alcid Signeur 
Michigan representative for Taylor {r.), ex 
ploins how his units maintein the proper 
temperature levels. Evth-Lambrecht hos 
stoged three open houses so far this year 
to show freerers to the trade and expects 
to hold more before the summer is ovt. 

Counter Freezer Dealer Finds Inexpensive 
Demonstration Attracts Active Prospects 

By George M. Hanning 

DETROIT—To pass the Euth-Lam- 
brecht Co., refrigeration equipment 
dealership, on the street, you would 
never know there was an “open 
house” going on inside, even though 
you could see the whole display floor 
at one glance with ease. 

There are no gaudy banners, bal- 
loons, ribbons, and “splashy” layout. 
No “carnation in buttonhole” back- 
slapping greeter at the front door. 
. Only “color” in the whole place is 
j the comic-decorated apron wrapped 
around the middle of President Bill 

There aren't even any big crowds 
of people. Just two or three groups 
of two or three persons each standing 
around munching on cones of soft 

i ice cream, sherbet, or frozen custard 
freshly drawn from the two Taylor 
freezers on display. 

There really isn’t room for many 
more. A dozen persons would be an 
} unwieldy throng in the small equip- 
i ment packed display area. 


Everything is quiet, relaxed, and 
businesslike and that’s the way Euth 
likes it. That is the way he is laying 
the foundations for what he expects 
to be a profitable business in counter 
freezers this year. 

Euth-Lambrecht has been in the 
refrigeration and electrical contract- 
ing business for just short of 30 
years and handles the Lipman line 
Hf of condensing units, air conditioners, 
and refrigerated equipment plus a 
few other brands of equipment. 

Euth took on the Taylor freezer 
line at the first of the year for the 
metropolitan Detroit area. Since then 
he has staged three of these quiet- 
type “open house” demonstrations 
for the trade and expects to hold 
more at frequent intervals through 
the summer. At these events, he not 

Saas ge 

A self-service dairy case that 
success! And ANSWERS THE MER- 
CHANT’S NEEDS . . . with storage 
for staple dairy products below .. . 
quick turnover for high 

profit perishables above. 

| Its gleaming beauty calls shoppers 
} to “come see.” And they are 
tempted to BUY, because impulse 

perishables get top billing 

gg on the eye-level upper shelf. 
That’s why this compact display is 
WORTH REPEATING . . . with any 
number set in continuous 
arrangement. That's why you 

can sell it again . . . and AGAIN! 

only builds up his prospect list, and 
takes orders for equipment, but also 
sells the display pieces right off the 

Though this type of open house is 
simplicity itself and inexpensive to 
put on, it takes a lot of work, Euth 

“I started making arrangements 
for this latest one four weeks in 
advance,” Euth relates. “First thing 
I did was to get in touch with Alcid 
Signeur, Taylor's representative in 

“We picked a date that would be 
convenient so that both of us could 
be on hand and far enough in ad- 
vance so that we would be sure that 
the equipment ordered from the fac- 
tory would arrive on time. 


“Then I arranged for an advertise- 
ment to appear in one of the metro- 
politan newspapers four times over 
a period of 10 days prior to the open 
house. I used the metropolitan paper 
which I am franchised and is about 

“no valves to open or shut.” 

Below the picture ran this copy: 

“The only automatic continuous 
freezer on the market. Any one can 
say they have the best. We are will- 
ing to show you and have you be the 
judge. You may operate it if you 

Further down was this teaser: “If 
you are interested in profits from 
10 to 20 thousand per year from a 
small investment, be there.” 

“People who are interested in ice 
cream freezers would respond to that 
ad,” Euth figured, “and to those who 
were not interested, it wouldn't mean 
anything. It has worked out that way, 
too. We have had very few people 
come in who weren't actively inter- 
ested in counter freezers.” 

Other than the ad, Euth depended 
entirely on word-of-mouth advertis- 
ing to his old customers to bring 
people out to the open house. He 
spent a lot of time on this phase of 

the promotion. 

Next step for Euth was to contact 
the local dairies to arrange for a 
supply of the mix. Euth has found 
the dairies anxious to cooperate in 
providing mix and a man to help 
serve it. He selects one that has a 
good low-butterfat content, because 
he believes that this type of mix has 
the greatest appeal to the public and 
therefore to ice cream stand and 
drive-in owners. 

The low-butterfat mix, he says, is 
less fattening and also contains more 
vitamins than the high-butterfat mix 


representative ts welcome to plug his 
product all he wants.” 

The open house was scheduled to 
run from 10 am. to 5 pm. on a 
Saturday. This timing, Buth declared, 

gave him time to completely sterilize 
the equipment and get an initial 
batch of mix made up before cus- 

tomers would begin to arrive 

The attraction of the open house 
has been good, from Euth’s stand- 
point. He said that on one Saturday 
it rained, and he figured that the 
demonstration would be pretty much 
of a washout. But, more than 50 
prospects showed up anyway. On 
good, sunny days, about twice that 

number turn out 

“Running a series of demonstra- 
tions like this,” Euth said, “we do 
get some repeaters, but generally we 
have attracted new groups each time 

At the open house, Euth makes no 
particular effort to promote the brand 
of mix he is using. 

“All brands will work equally well 
in the freezer,” he reasons. “If the 
prospect asks us what mix we are 
using, we will tell him. But the dairy 

“The demonstrations so fer have 
kept us busy just following up the 

it covers the territory in | 

the best means available for catch- | 
ing the attention of the people who | 

would be 

“The ad was 2 columns wide and 
5% in. deep. It appeared in the busi- 
ness listings of the classified adver- 
tising section.” 

The advertisement was headlined: 
“Free demonstration of the new Tay- 
lor automatic continuous freezer and 
the famous Twin Taylor. See them in 

interested in counter 

operation on low and high-butter fat | 


This was followed by the time and 
place of the open house with direc- 
tions on how to get there. 

The ad also contained a picture 
of the continuous automatic freezer 



Compact 6 ft. length two shelves deep 

Exterior front of white porcelain and 
stainiess steel 

All welded steel construction, heavily 
insulated with glass fiber 

Front bumper guards against cart damage 



refrigerators, inc. 

alongside the statement in large type 

Low lube oil pressure . . . or slow pickup of oil pressure at che start 
of a cycle... cam occur unexpectedly and without warning in any 
pressure-lubricated compressor. When this happens, damage to seals 
and bearings may result even in the best of refrigeration compres- 
sors. To prevent such costly damage, PENN developed the Series 
275 Oil Protection Control with built-in Time Delay Switch. 

pressure-lubricated | 

When compressor starts, if the oil pressure does not build up to the 
proper point within a safe time period, the PENN 275 stops the 
compressor automaticaily before damage can occur. If oil pressure 
drops below a safe minimum during the running cycle... and does 
not rise to normal within the time delay period . . . the control stops 
compressor operation. Thus, the compressor never operates more 
than the predetermined safe time on subnorma! oil pressure. Result? 
Positive, automatic protection at all times! 

Investigate this new, low-cost protection for refrigeration compres- 
sors or for other pressure-lubricated equipment. For complete 
information ask your compressor manufacturer or wholesaler or 
write Penn Controls, inc., Goshen, indiana. Export Division: 
13 E. 40th Street, New York 16, N. Y., U.S. A. In Canada: Penn 
Controls Limited, Toronto, Ontario. 



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Any type brazed crimp: 

ed clean tight... high- 

est quality prompt service 
low cost 


Use Mandy Coupon 
on “What's New" Page 
of this issue 

Water cooler prospects will 
listen, and buy, if it’s... 


with the 


Factories, offices, stores! Markets for easy, quick sales! 

All business men 

KNOW Kelvinator, 
leader in electric refrigeration! 


ically sealed Polarsphere Power Unit. Millions in use! 

Also the Pre-C ooler 
cooled water 
the ‘year warranty! 

Water Coolers 

operated, cold storage compartments if desired 

National Advertising... for YOU! 

Your best prospects read powerful Kelvinator Water 

asked to call vou! 


Cooler advertising mn 

They are 

That helps you to make quicker sales, bigger profits! 

it's Easy To Start Selling Kelvinator! 

Just call your local Aclvinator Dastributor 
listed mn vour telephone directory, Or 

A elvinator Water Coo ‘ 

San tor complete Dealer Information! 


»_ Melunat 

The Most Valuable Franchise in 

Kelvinator Water Coolers have the hermet- 

that almost doubles available 
the spurtiess, feather-touch dial 
\ complete line of Kelvinator 

bottle or pressure type, hand or foot 

write to 

8 1 weas Street, Columbus 


Appliance Makers Plan 
Displays for National 
Homefurnishings Show 


contracted for 

number of 
manufacturers are among 
which already 
display the 
Bhow to 
he held in Grand Central Palace here 
Sept 18-28 

These manufacturers include Ameri- 
ean Kitchens, Bendix, and Crosley 
Aveo Mfg Corp.; Black- 
stone Corp., Chambers Range Corp 
Fatate Stove Co Geneva Modern 
Kitchens, Ine Hobart Mfg Co 
Morton Mig Co Nash-Kelvinator 
Corp. and Whirlpool Corp 

8 Robert Elton, president and di- 
rector, said the show promises to be 
record. breaking attend 
ance and the number of exhibitors 
The event ia give the 
consumer an opportunity to view new 
designs in furniture, fabrics, carpet- 

Dates of this fourth annual exhibit 
coincide with the national promotion 
of Home Fashion Time for 1952" 
throughout the country. Last year's 
merchandising plan offered to stores 
over the nation. a kit tieing together 
Home Fashion Time with the show 
is being repeated this year 

companies have 

apace at 

National Homefurnishings 


both as to 

intended to 

decorative accessories, and allied 




Lackawanna Assn. Adopts 
Emblem To Aid Consumer 

wanna County 

The Lacka- 
Appliance, Radio & 
Television Association has adopted 
an official which is being 
displayed by all association members 

The association is affiliated with 
and is endorsed by the Scranton Bet- 
ter Business Bureau 

In informing the public of its new 
emblem, the association said 

When you buy or have repaired 
or installed a radio, television set or 
any appliance, select a dealer who 
displays the above emblem. It's your 
assurance of a fair and honest trans- 
action. It signifies that the dealer 
displaying it is a member of this 

‘He is pledged to abide by and up- 
hold the fine standards adopted by 
this organization. You can feel confi- 
dent, when you patronize any of 
these dealers, that you will receive 
the best value possible for your 

Redding Joins Amana 

NEW YORK CITY..C. T. Redding, 
who has been eastern regional sales 
manager for Deepfreeze Div., Motor 
Products Corp., was recently ap- 
pointed to a sales position by Amana 
Refrigeration, Inc., it was reported 




the Appliance Industry 

Traffic Stopper! Appliances In Mid-Air 

RANGES apporentiy 
supported only by light- 
weight compoboard 
canopy caused ao io! of 
shoppers to stare at the 
Homematers Shop in 
Weco, Texes. Decler 
Ollie Smith uses guy 
wires, which ore almost 
invisible, to actually 
support the weight. 

Trode-les Con Help Clese a Sole, Avoid 
Price Cutting, Small Town Dealer Finds 

GALION, Ohio Refrigerator 
trade-ins a problem? Not to R. E. 
Cook of Galion Appliance Co. here 
who has found, in fact, that trade-ins 
can be a real help in closing a sale 
if handled properly. 

Moreover, Cook believes that over 
the period of 17 years he has been 
in the appliance business here, he 
has shown a substantial profit on the 
traded-in refrigerators that he has 

There may be some factors in a 
smaller community that make trade- 
ins less of a problem than they 
seemingly are in metropolitan com- 
munities. Possibly there isn't so much 
“sharp trading” on the part of buyers. 
What seems a certainty is that the 
people in the smaller communities 
apparently take better care of their 
refrigerators than do people in larger 
communities, and consequently the 
used jobs are “clean” and tend to 
command a better market and better 

“I almost prefer to work on a deal 
in which a trade-in is involved be- 
cause it gets away from the problem 
of having to struggle with the pros- 
pect who wants you to ‘knock off a 
little’ on the established price,” Cook 

“If the customer has a trade-in to 
offer, you bargain around on the 
price that you're going to give him 
on the trade, rather than getting into 

| the matter of cutting the price which 

is set on the model he wants. 

“In most cases we can generally 
go above what the customer secretly 
thinks his old refrigerator is worth, 

| because we know from experience 

about at what price his old unit will 

“This has a good effect in many 
ways. It keeps you away from 
‘price-cutting’ and many customers 
shy from stores that are always run- 
ning cut-price sales. And it makes 

the customer feel that he has made 

| a good bargain if he gets what seems ¢. 

| to be a good price for his old box.” 

However, to handle trade-ins pro- 
fitably, Cook says that the dealer has 

| to know enough to be able to ap- 

| are prominent 

| when you resell them as trade-ins 

praise used refrigerator values pro- 
perly, and to understand something 
about merchandising them. 

“You have to know what makes of 
refrigerators stand up the best, and 
which names command the most re- 
spect among buyers,” he says. “Good 
makes and models that are 10 years 
old will sometimes be worth more 
than not-so-old boxes that were not 
too well made or well known. 

“The makes of refrigerators which 
today are of more 
value and will get a higher price 

than will the ‘orphan’ makes or 
‘little-known’ makes. The public ap- 
preciates this point and you can 
make a talking point out of it in 
bargaining over trade-in prices.” 
Who buys used refrigerators in a 
small community? There are, of 
course, the buyers whose income 
doesn’t permit them to afford other 
than a used model, and they are 
prospects in all sizes of communi- 
ties. If there is one “special” type of 
used refrigerator buyer in a small 
community, Cook thinks it is the 
“I'm not going to be here for too 
long” type of person who, when he 
comes to the community, hasn't 
much expectancy of staying too long | 
a time and doesn’t want to invest too 
heavily in home furnishings. | 
“These people are renters, rather 
than buyers of homes, and you can 
spot them by their approach. I've 
sold used refrigerators to four diff- | 

_ § 1457 Broodway New York 18, N.Y. 

erent people who have lived in the 
same apartment. In some cases these 
‘transient’ types of buyers have sold 
the used refrigerators back to me 
when they were moving and I've sold 
them over again and realized another 
profit on the box.” 

In promoting the sale of used mer- 
chandise in a tangible way, Cook 
relies almost solely on the classified 
advertising columns 

“That's where people by custom 
and experience have learned to look 
for the advertising of used mer- 
chandise, so that’s where we run our 
ads,” Cook says. 

The extent of his classified ad in 
a particular issue will depend on the 
market conditions, the time of year, 
and the amount of merchandise he 
has to move. When he has a pretty 
big stock and feels the time is ripe 
to move some of the trade-ins, the 
advertisement may be several inches 
in length and start off with some 
big type or a headline, so that it 
looks like a display advertisement. 

Consistency in this sort of adver- 
tising is important, Cook thinks, as 
part of the build-up which makes 
his particular store known as the 
store “where there's a good selec- 
tion of trade-ins.” 

Cook doesn’t fuss much with re- 
conditioning refrigerator trade-ins 
that aren't in good operating condi- 
tion. In this respect his problem may 
differ from that of the big city dealer 
for two reasons: 

1. People in smaller communities 
are generally more careful of their 
appliances than big city dwellers, 
and therefore the products aren't 
abused and are taken care of nicely. 

2. Since “reconditioning” isn't gen- 
erally practiced in small communi- 
ties, people aren't offered—-and don't 
expect to get—-very much for a model 
that isn’t operating properly, and 

therefore trade it in to be junked, 
and accept a token or nominal price. 




s Executive Office 

Specialists in 

DEPT. AC-!, P.O. BOX es 



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(Deepfreeze home freezer specifications arrived too late for inclusion in the Special Freezer Issue. They 
are presented here to complete the group.) 

Deepfreeze Appliance Div. Motor Products Corp. North Chicago, Ul. 

Model No. 
Chest or upright type 
Separate freezing section? 

DIMENSIONS (in Inches) 

Interior: Height 


CAPACITY (In Cu. Ft.) 
Freezing compartment 
Storage compartment 
Partitions (No.) 

Baskets (No.) 


Lid support 

Net (6BS) 

Shipping (6BS) 

PRICE, suggested retail 

*Small compartment. 


Cooling medium... ..Wrap around 
Refrigerated surface area 

(sq. fty..... Models B72, C72, 14.2; 

models B13 and C13, 20.4; 

model C17, 33.4; model C23, 39.6 

I oi awake padi .. Tecumseh 
Sealed or open ... . Sealed 
Location in cabinet .Base 
Refrigerant........ Models C17 and 

C23, “Freon-22” ; 
Make of control... 

all others, “F-12” 
..Ranco or 
Accessible for user 
adjustment? ; 
__ Models B72 and 
B13, rear; all others, front 

Forced or natural convection. .Model 
heen Sevens; ethene, natural 



Experienced household refrig- 
erator or freezer design engi- 
neers. Unusual opportunities 
for advancement with a sound 
and growing company, located 
20 miles from Cedar Rapids, 
lowa, in a fine area for family 

Engineering Department 


For clean, smart lines, satin-smooth 
finish, color and overall good 
looks—Larkin leads. Behind this 
beauty is the quality and perform- 
ance that keeps nanen ahead. 

tLarge compartment. 

BT2 cT2 B13 c13 
Chest Chest Chest Chest 
No No Yes Yes 
. ? . 7 
21% 21% 16% 28% 16% 23% 
30oN 30% 17% WS 17% 30% 
19% 19% 19% 19% 19% 19% 
37 37 37 7 
Bi) 38 55% 554% 
29% 29% 29% 29%, 
3.16 3.16 
7.22 7.22 9.68 9.68 
2 2 2 2 
. 2 2 
Yes Yes Yes Yes 
Mineral Wool 
3 3% 3% 34 
3% 3% 3% 3% 
4 4 4 4 
1 1 1 1 
Yes Yes Yes Yes 
Yes Yes Yes Yes 
260 260 360 360 
290 290 400 400 
$279.95 $299.95 $419.95 $469.95 
o- — 
Warning device...... Light in del 

ci7 c33 
Chest Chest 
No Yes 
. , . 
21% 2% 16% 28% 
3% 3% 17% 30% 
19% 19% 19% 19% 
37 37 
T6é% Mw 
29% 29% 
16.85 19.35 
4 4 
2 2 
Yes Yes 
3% 3% 
3% 3% 
4 4 
2 2 
Yes Yes 
Yes Yes 
460 620 
510 680 
$569.95 $639.95 

the questions most often asked of 
home freezer salesmen are: How 
much do they cost and how much 
do I save if I buy one? Deepfreeze 
Appliance Div. of Motor Products 
Corp. has come up with a selling de- 
vice which answers both questions 
quickly and accurately. 

The device is the Deepfreeze 
“Evaluator Card,” a _  vest-pocket- 
sized “gimmick” that operates like a 
slide rule and is based upon a 
family's average monthly expendi- 
ture for food. 

If a family spends an average of 
$100 monthly for food and the sales- 
man wants to show how much sav- 
ing can be realized through the pur- 
chase of a Deepfreeze home freezer, 
the sliding indicator is set at $100 

C72, C13, C17, and C23 


Cabinet........20 gauge welded steel, 
baked-on enamel 

..20 gauge welded 
steel, baked-on enamel 
Materials in evaporator Steel and 

copper tubing 

Interior liner 



on freezer; additional four years 

on compressor 

Food insurance offered?...... 

Static shell condenser on models 

B72, C72, Bi3, C13, and C17. New 
spring type hinge mercury light, 
switch in cabinets. One piece cabinet 

| base, menu makers, and handy bas- | 
| kets on C13 and C23 models. | 

‘Freez-R-Pak’ Kit Offer 
Renewed by Ben-Hur 


standing success last year, Ben-Hur 
Mfg. Co., manufacturer of Ben-Hur 
farm and home freezers, recently an- 
nounced a new “Freez-R-Pak” 
to be promoted by Ben-Hur dealers. 

The new Ben-Hur “Freez-R-Pak” 
kit, according to R. C. Graves, Ben- 
Hur sales manager, has a retail 
value of $25.95. It will be offered by 
dealers in combination with the pur- 
chase of any of the four models of 

| Ben-Hur freezers. 

The kit contains equipment and 

| packaging materials sufficient for a 

whole season's needs of several hun- 

| dred pounds of frozen foods. Much 

of the packaging is reusable, and all 
is nationally advertised. 

Included in the kit are: one Ben- 
Hur 8-qt. aluminum blancher (by 
Regal), a dozen quart-size and a 
dozen pint-size Freezette polyethyl- 
ene containers, 15 pint-size and 10 
quart-size Marathon Freeztex pack- 
ages, a 60-ft. roll of Marathon “Tite” 
laminated one-wrap locker paper, 36 
Ben-Hur Laminet plastic bags in as- 
sorted sizes, 3 rolls of Mystik freezer 
tape in three colors, an automatic 
marking pencil and a dozen refills, 
and a plastic defroster paddle. 

E. J. Burnett Appointed 
To Revco Engineering Staff 

DEERFIELD, Mich.—Appointment 
of E. J. Burnett to the engineering 
staff of Revco, Inc., manufacturer of 
Chill Chest food freezers, was an- 
nounced by H. D. White, vice presi- 
dent in charge of engineering. 

Prior to joining Revco, Burnett 
was with Hubbell Metals, Inc., of St. 
Louis, and Franklin Transformer 
Mfg. Co. of St. Cloud, Minn. 

. Standard one year 

..No | 

Repeating a | 
| merchandising offer used with out- | 

offer | 





gripping tale of suspense 
and profits .. . as told by 



@ Accurate and Dependable. 
@ Low in Price. 
@ Fully Guaranteed. 

proumee + 
CR te ets pe mt 4 ee 

ote Nee None 

and a $213.60 annual saving on food 
is shown in a small window. Also 
shown is the freezer size recom- 
mended for a family whose expendi- 
tures for food averages $100 each 

The evaluator card is the result of 
extensive research by leading home 
economists who have established that 
nearly 80% of food purchases are in 
the perishable category and who 
prove conclusively that quantity buy- 
ing, spoilage, waste, and transporta- 
tion all have a decided bearing on 
food costs over a period of time. All 
this information is accurately pre- 
sented on the evaluator card 

On the reverse side of the card is 

a complete listing of Deepfreeze 
home freezer models, their equip- 

ment, and delivered retail cost 

“Pockets « 
Mr he” coud alard Ye byw ihn simple plan 



Mr. M. T. Pockets and | are good friends. He 
wants to buy another unit next month. All I'll 
have to do is mate « quick change of meter 
tim geers, increasing the daily payment te 
incl the new unit 

Customer deposits 
he doesn’ 
the flow 
tion unit, 

2626 West Washi 

if you want to sell mere 
refrigeration, sell on the 


quarters daily. If 
+... the meter will stop 
of current to his refrigera- 

Now Mr. Mete R. Matic hits the 
jackpot every month. 


DETAILS : agg he tan 
ae << 
— 2 
| City 

8 'd, Chicago 12, Illinois 

Send me Meter. Matic Sales Kit Mo. 62-8. Be sure to include « 
"1952 Survey” 

giving vitel statistics on the use of 

the mete: plen by other dealers. 

ae a eS ee Se ae co ll oe a as 3) : 
cael aes # ames aves, ite aaa ae eae es Ae i ee 
utente cig u 
Pe — " ee 
an SS : 
Syey 3 Ea od 
Ee ROME & FARMee | 
ee an! Nes a \ ae 
eS:=: Rip 4 
Se > te 
a ‘ 
seotessetinenneneen Evaluator Cord i 
ay card | Rep nee 
| on Tells How Much =— = 
— : 
aes (as 
Thickness (In Inches) Reve See ae 
"RSE, CE AR, ge pram ripe 
Provision for locking? ................. ; 
WEIGHT (Lbs.) 
} CY ee 
| : 
ee 7 - " sine Ay,” ; 
» | | a =a 
— Me | wee 1 
a new refrigeration, 3) i 
| Ek: : ‘il but how con we buy , 2 
Sta = wre f 
, i ' = i 
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' eee! z Yt was ne different than other dealers. |, too, had 
refrigeration units on hand thet hed te be sold. 
Y See THEN ... ONE DANE : 
y i” “We con't etford it. We pay aE. “ as ; 
PT ee a ae (oe smolcn alin” HAPPENED — = 
: ao 5 Zz , ny : “ “a LU 
ro — Sm : Hi ‘ S = 8° 7 
| [———_4t (iN Nea BCs JZ UR 
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4 | ip "6 iy te = id | hed to confess. | did it, and here's how. | 
. Eee 
y “At the end of the is not enough a J] r 
f intone a ae | 
| iit ee oe Seri ’ . Peers cast “ fom pie Pa Fi a ~ om 
i z “a fe Ce | 
tM ‘ ‘ ni Z ; x j 
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S a : : - : rh, ’ 2 ; he 
i W/W is ee: nck Ola es ina ~ : 
ys <r e MIE ee GS saa im 5¢ if | 
4 $$ —___——- es There are no lump sum monthly payments. All 
he hes to do is drop « few quarters a day into installation of the Meter-Matic colin meter was r 
for Good Looks PO the meter... and | am assured of getting my very simple. It took just @ few minutes to hook-up a 
: ees money ee eee. So canter, 
2 ee a 
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os As =. The moral of the ae : 4 
i eer 2 A) ; story is: ~~ =. ? 
; “ll Sx a * a) “f » »* 
Pee ; “ 7 ‘ 
| le es) - ae s+} 7 ; 
: eat : : - Se ' od b s 
pat mame —— 2. ug rh ceases * , 
| ’ ! eee " oa 
ar Aa 4 a: 
Vasey i ix 23 7 oe i 
a c Ge : 
ae s | 
po ; 
Model OM6 nd : 
i Manufacturers of the original Cross-Fin a M 
i Coil — Humi-Temp Units — Evaporative acm 5 
| end Air Cooled Condensers — Air ee ; 
i Conditioning Units and Coils — Direct Ex- ee ; 
pansion Weter Coolers — Steel Vacuum _— 
Piate Coils — Heat Exchangers. 
“a a ae we Ny 
| Del, — — 
j | 
. ae a a a 6—Cl a ee bile 
f Bee eens, 1 re a eee oe me as ee ay 


They'll Do It Every Time. . 



.. By Jimmy Heatlo 






Bur- LET OL’ 


THAT'S |, 


. Tr 
nan? Lee 


Do You Have ‘Both Feet On The Ground’? 


we Prospects become purchasers when they're shown 

what a good room air conditioner should do 

and how Carrier does it best. Show them quickly, 

convincingly with the Carrier Buyer's Guide. 

As you turn the pages, demonstrate the features 
on the unit. The new display stand makes 
it easy to do. Interest aroused — you can talk 

about terms ... and take the order. 

alr conditioning refrigeration Start using the Carrier Buyer's Guide on your 
For 50) years the propte who know air conditioniny best room air conditioner prospects today. 
year ' pie © ANE CONG: oni t 
Carrier Corporation, Syracuse, New York. 

with outstanding features that make it 

easy to use to operate to sell! 


c rt 
coord —— 
, a / Bustia-s News 
Ret. 1908 PS a= Publishing Co 

F. M. COCKRELL, Founder 

Published Every Monday by BUSINESS NEWS PUBLISHING CO 

40 W. Fort St. Detroit @ Mich Telephone Woodward 21-0024. 

New York office h21 Fifth Ave Telephone Murray Hill 17-7158 
Subscription Rates: U. 8 and Possessions, Canada. and all countries in the Pan- 
American Postal Union: $5.0 per year: 2 years SO. Ali other foreign countries 

S70) per year Single copy price. 2D) cents Ten or more copies, 16 cents each: 
i) or more copies. 10 cents each. Please send remittance with order 

Editor and Publisher 

Pum B. Repexer, Editorial Director 

C. DALe MERICLE, Associate Editor 

JOuUN Sweet, Assistant Editor E L. HENDERSON, General Manager 

HUGH MAHAR, Assistant Editor Rosert M. Price, Adv. Mgr. 
Gronce HANNING, Assistant Editor ALLEN SCHILDHAMMER, Western 
MARGARET DEAN, ASsistant Editor Adv. Mgr. 

Editorial Assistants: BERNICE 

ALICE M. Barrow, Adv. Secy. 
WALTER J. SCHULER, Production Mgr. 
Georce Casey, Circulation Manager 

Member, Audit Bureau of Circulations. Member, Associated Business Papers 

VOLUME 66, No. 6, SERIAL No. 1,212, JuNE 9, 1952 

‘| have always felt that whatever the Divine Providence permitted 
to occur | was not too proud to report. The people are not served 
by pussyfooting, or by that sort of journalism in which nobody will 
ask who is the editor of a paper or the writer of an article, and 
nobody will care.""—Charles A. Dana. 

Answering Price Objections 

TWO major reasons cause a prospect to quibble about the 

| price of the product you are selling. 

1. He is not convinced that the product is worth what you 
ask for it. 

2. He thinks he can get the same product somewhere else 
for less. 

The answer to both of these objections lies in one word: 

If, after you finish your sales presentation, your prospect says: 
“It’s too much and I will not pay that high a price,” you haven't 
told a convincing story. 

When you have hit upon the prospect’s real need for your 
product, it’s difficult to stop him from buying—no matter what 

| your price. 

Possibly that doesn’t sound logical. But neither are the buyer's 
desires. When he wants something, he wants it regardless of price. 

The writer knows a young man who recently spent a whole 
month moving heaven and earth to raise enough money to meet 
the down payment on a flashy automobile. 

He wanted that car more than he wanted anything else. He 

| was convinced that if he did not buy it right away, he would be 

losing money. He was willing to go far into debt to get the new 
joy buggy. 

Admittedly, that is an extreme case. But it isn’t extraordinary. 
The salesman had convinced him beyond all reason that he needed 
that car more than he needed money. 

This was a salesman—no order taker. He was fighting in a 
tough market. Other salesmen told themselves: Credit controls 
are tough. Prices are too high for luxuries. 

However, this salesman sold his product as a girl-catcher 
to this particular customer, and earned his commission. 

Your product doesn’t have to have a cheaper price tag than 
all others, but it must promise, through you, to give him value 

What about the other guy who sells your product for less? 

You know that the customer expects certain services from you 
when he buys the product. If your price is fair, you know that 

| your competitor must be cutting corners somewhere to sell af a 
| cheaper price. 

Take the experience of another friend of ours. He grabbed 
the bait when the salesman chopped $20 off the price of storm 
windows and doors. “Why not?” he thought. “All storm windows 
and doors seem to be very much alike. This man tells me his have 
all the features of the others.” 

Shortly after the installation our friend was disillusioned. 
There was a safety feature missing here, and an inferior spring 

_ there. They were items that the salesman apparently hoped 
| wouldn’t be missed—or at least the customer wouldn't complain 


However, our friend did notice and he did complain. He con- 
siders that he lost more than his $20 “savings” in the trouble and 
extra effort he had to go to get what was originally promised him. 

In the future, the salesman who maintains his price and offers 

_ certain services for that price will not have too much difficulty 
' convincing this fellow that he will be getting more value from 

him than he would from the price cutter. 

Trusted salesmen can convince the customer that the services 
they offer are worth more than the few dollars he can save by 
buying from a short-change competitor. It may not be as hard 
as you think. 

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85% of Their Sales Are Self-Serve; All 
Handle Frozen Foods; SMI Sales Rise 21% 

CLEVELAND Frozen foods are 
carried by every supermarket. About 
85% of supermarket sales are made 
by the self-service method. As many 
new markets were built in 1951 as 
in 1950. An equal number will be 

. built in 1952. 

These were a few results of a sur- 
vey made of its members by Super 
Market Institute and presented dur- 
ing the group’s 15th annual meeting 
here by Curt Kornblau, manager of 
the institute's research and informa- 
tion service. 

The survey included data from 316 
of the 560 member companies and 
represented 3,930 stores out of a total 
of some 4,500. 

“The SMI members registered an 
average sales gain of 21% over 
1950," Kornblau said. “This increase 
is the highest recorded in any of the 
four annual surveys to date. 

“Nearly nine out of 10 members 
(89%) enjoyed sales increases, 10°% 
had sales declines, and 1% reported 
no change. Again, this is the best 
sales performance recorded to date. 
Every company with sales above $6 
million in 1950 gained volume in 

d —_____—__——_——"¢ 



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de-frost-it = 

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The overwhelming majority of op- 
erators had sales increases in every 
department: 87% gained in the pro- 
duce department, 90% in the meat 
department, and 93% in the “gro- 
cery and other” departments. The 
rate of sales increases for all com- 
panies combined was higher in the 
meat and produce departments— 22% 
—than in the “grocery and other” 
departments where the gain was 20% 

Gross Margins Show 
Downward Trend 

“Comparison of gross margins in 
1951 and 1950 shows a decided down- 
ward trend,” Kornblau stated. “Three 
out of four companies operated on a 
lower over-all gross margin, 22% 
reported a higher gross margin, and 
3 the same as in the year before. 

“The slump in gross margins ex- 
tended to all departments, including 
the produce department where prices 
were controlled not by OPS but by 

“The meat department was hit 
hardest, as 88% of the companies 

had lower gross margins than in the 
previous year. In the grocery de- 
partment, 74% of the companies had 
a decline in gross margin. In the 
produce department, 47% of the 
members lowered their gross mar- 

As for expansion, the survey 
showed that “of all the supermarkets 
operated by the SMI members at 
the time of the survey (January, 
1952), nearly half (46%) were either 

built new (28°) or extensively re- 
modeled (18%) in the past two 

“Although the members were un- 
able to execute all their expansion 
plans in 1951, a very substantial 
number of new supermarkets were 
erected and many older markets re- 
modeled. The number of new super- 
markets built in 1951 was about the 
same as in 1950, and the number of 
major remodelings exceeded the 1950 
total. The rate of expansion declined 
from the 1950 rate. 

56% Expanded During 1951 
Despite Restrictions 
“Despite building restrictions, ma- 
terial shortages, manpower scarcity, 

high construction costs, and general 
uncertain conditions, over half of 

| the members (56%) expanded during 

1951—-the same percentage as in 
1950. Some 39% of the companies 
engaged in new construction and re- 
locations, and 34% carried out major 
remodeling jobs (17% did both). 

“The supermarkets constructed in 
1951 represent 14% of all supers in 
operation at the end of the year; 9% 
of the supermarkets underwent major 
renovation during the year. 

“As in previous years,” Kornblau 
said, “the percentage of companies 
which engaged in expansion was 
higher among the larger companies, 
but the smaller companies had a 
greater rate of expansion. 

“The greatest expansion activity 
took place in the West South Central 
and Southeast regions. New England 
had the lowest rate of building and 
remodeling. Operators in every region 
except the West North Central and 
Southeast did more new building 
than remodeling. The smaller com- 
panies stress remodeling rather than 
new construction. Only one out of 
five new supers (21%) was a relo- 
cation, the lowest percentage on 

“Caught in the squeeze between 


lower gross margins and rising op- 
erating expenses, supermarket opera- 
tors will continue to expand in the 
quest for more volume. The ‘definite 
plans’ for expansion in 1952, as far 
as the members could tell in January, 
eall for the construction of about 
the same number of new super- 
markets as in 1951 but fewer major 

“Projecting the expansion plans of 
the entire membership, the SMI 
member companies are planning to 
erect about 525 new supermarkets 
and to extensively renovate about 
275 supers during the year. 

“Practically the same proportion of 
companies (55°¢) is planning to ex- 
pand this year as did last year 
(56°). The new supermarkets bive- 
printed for 1952 will make up 14% 
of the total supers operated by the 
SMI members as of January, 1952. 
One out of every five new supers 
will be a relocation. Major remodel- 
ings will take place in 7%. 

“At the time of the survey, a siz- 
able portion of the 1952 expansion 
program was already under construc- 
tion—42% of the new supers and 
33% of the remodelings. 

“If plans are realized, companies 
with sales of $5 million or less will 
again have the greatest rate of ex- 
pansion. In fact, they are planning 
to step up their expansion activity 
above the 1951 level. Regionally, only 

the New England and West North 
Central regions have drafted plans 
bigger than their 1951 expansion pro- 

“Two new supers are planned for 
every major remodeling. Operators 
in all size groups and in all regions 
(except New England) have mapped 
more new buildings than remodelings 
for 1952 

“One out of every four supermar- 
kets is already completely self-serv- 
ice in all four major departments 
(grocery, meat, produce, and dairy) 
A year ago, 19% of the SMI member 
supers were fully self-service. 

Wide Regional Variations 
In Sel}-Service 

“There are wide regional varia- 
tions in the progress of self-service. 
The West South Central region leads 
the way with 66% of the supermar- 
kets fully self-service, followed by 
the Mountain-Pacific states with 45%. 
Over half of the supers with com- 
plete self-service are located west of 
the Mississippi River 

“It may be estimated that about 
85° of supermarket sales are made 
by the self-service method. All gro- 
cery departments are completely self- 
service, as are most of the dairy de- 
partments (87%). The majority of 
produce departments (53%) are on 
a partial self-service basis, and 43% 
are fully self-service. 

“Half of the SMI member super- 
markets (49%) now have complete 
self-service in their meat depart- 
ments and another 23% have partial 
self-service. Only 28% of the meat 
departments are still on a service 
basis. Of the new supers erected in 
1951, three-quarters (74°) opened 
with their meat department com- 


Glowing wi 


pletely self-service, and 16% with 
partial self-service 

“With self-service so 
trenched in the perishable depart- 
ments, virtually all SMI members 
(96%) do some pre-packaging in 
their supermarkets. Cheese is pre- 
packaged in 80% of the supermar- 
kets, meat cold cuts in 70%, fresh 
meats in 60%, and fresh fruits and 
vegetables in 50% 

“Every supermarket has the four 
major food departments; grocery, 
meat, produce, and dairy 

“Separate delicatessen departments 
are included in 50% of the super- 
markets. Four out of five (70%) are 
completely self-service and another 
8% partially self-service 

“Complete bakery departments 
were reported for 49% of the super- 
markets. Of these, about half (48%) 
are on complete self-service; a some- 
what smaller number, 43%, are serv- 
ice; and the remaining 9% are par- 
tially self-service. 

“Frozen foods are carried in every 
single supermarket participating in 
this study,” Kornblau reported. “One- 

firmly en- 

sixth of the companies (17%) do 
their own warehousing of frozen 
foods, compared with roughly half 

of the members doing their own cen- 
tral warehousing of grocery products 
The 17% of the companies operate 
47% of all the SMI member super- 
markets. The great majority (81%) 
which warehouse frozen foods de- 
liver only full cases to their stores 

“There has been much interest re- 
cently in a second or ‘B’ grade, This 
survey discloses that a ‘B’ line is 
offered in 38% of the SMI member 
supermarkets, by 41% of the com- 

panies. Nearly one out of four (23%) 
of the supermarkets which carry a 

appeal! Fe 



Low Temperature Cabinets exclusively since 1929 

* Lower cost per cubic foot. 

* Extremely low operating cost. 

* Wide open top. Runs full length, 

* Portable. Usable anywhere in store. 

* Self lighted Glowing superstructure. 

* Brilliantly lighted inside and out. 

* Designed and built especially for frozen 

‘B’ line display it in separate cases.” 

The NEW 

Frozen Food 

Cabinets with 

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* Product price strip channel runs full 

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se 3 ; *” 

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Keep cold” glass baffle plate for clear 

Exclusively for Frozen Foods! 

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What's New Feature New Vapor Sea 
When requesting further information on new 
products, please use “Information Center” form 

KEY NO. 8-621 

KANKAKEE, lL._New models of 
— the “Permaglas” portable electric 
dairy water heaters have gone into 

‘ production at the 
Clock Defroster Defrosts Twice Every 24 Hours eye 

Kankakee Works 

La time is shorter, the inside tempera- r oe 
ture of the refrigerator remains 
‘ lower. the compressor runs leas often feature if & spe- 
1 foods at z etd ton ; cially designed 
q 7 an 4 
ar “Ge stay reah mer ners aioe 

Frost accumulating on refrigera 
tor coila has a great affinity for it- 
nelf the company notes. “The more 
it accumulates, the faster it accumu 
lates. Therefore, more frost will col 
lect in a second 12-hour period than 
in the first 12-hour period 

double - locked 
vapor seal be- 
tween the inside 
tank and the 
jacket, the com- 
pany said 

“The weight of 
water in the tank 
compresses the 
rubber and improves the seal to give 
positive assurance that water spilled 
in filling the heater cannot find its 
way inside the jacket to the thermo- 
stat or heating element,” it was ex- 
plained. “In field tests, no cases of 
moisture penetration were experi- 

The water resulting from the 
slight film of frost when defrosted 
will amount to only several teaspoons 
daily The water will freeze in the 
tray and can be emptied once or 
twice a month. In the event the 
tray is used for food storage, the 
food can be covered with wax paper” 

Packed in the carton with each 
defroster are directions for attaching 

the defroster as well as a recom- 
mendation for setting the defroster Other changes include a new-type 
KEY NO 8.620--—~ control level for the various size “8” cord assuring longer cord life, 
NEW ALBANY, Ind A new auto- refrigerators and a change in base design from 
matic clock defroster Uthat defrosts With a few days’ experience,” the four to three legs to minimize level- 
the refrigerator twice in each 24 company says, “it can easily be de ing problems 
hours hae been introduced by the termined whether the defrosting time Principle feature of A. O. Smith 
Hi M Switzer Mfg Co here should remain at the recommended portable electric dairy water heaters 
Called the Geneva Clock. Defroster position or the defrosting time in is an inner tank surfaced with glass 
the unit ie available w five different creased in order to obtain the best to prevent corrosion. The heaters are 
colore white, ivory, yellow, red. and — efficiency for use in the milk house, farm 
green Recommended retail price for the kitchen, summer cottage, laundry, 
The company claims that by de clock-defroster is $12.95, the com- rural store, service station, hunting 
frosting twice daily, the defrosting pany said lodge, or trailer 



how the Quadruple Thermopane glass 
front on this new BTC Display Case 
appeals to every prospect! It's a traffic- 
stopper that can't be beat for building 
frozen food volume. 

Glass Front Display Case offers this con- 
venient, new “Hide-A-Way” Lid. It's 
self-contained and fully insulated—slides 
under the rear deck, out of sight, when 
the cabinet is opened. 

@ The ROOMY INTERIOR There's plenty 
of room inside this new BTC Glass Front 
Display Cose—it actually has a full 10- 
cubic oot capacity! Equally important 
to prospects, it fits a floor area only 
53” x 30”. 
ignoring the beauty of BTC's handsome 
lass Front Display Case with brilliant, 
fluorescent-lighted interior — gleaming 
white enamel finish — and full-color 
three-dimensional picture! 

All of these BTC features are powerful 
selling points—so be familiar with them. 
Write beowor- Titchoner today to learn 
full details on the new Glass Front Dis- 
lay Case. And be sure to ask about the 
MODEL $S$-5310-D with super- fighly profitable BTC franchise. 
structure. Also avoilable without 



That's this 8TC is, Subic Foot 

Ly SELF-SERVICE Display Cose ( -16). 
BINGHAMTON + NEW YOR arte = ane age dk 

JUNE 9, 1952 

‘Garbridder’ Handles Up to Ton of Waste Hourly 

costs for food operators by doing 
away with the need for garbage 
storage space and cans, and in labor 
charges; to eliminate waste by per- 
mitting the recovery of flat silver and 
by making possible a close inspection 
of food-stuffs thrown away: and to 
banish the chief source of rats and 
flies in and about kitchens. 

For disposal of supermarket waste, 
the company has a model 500 con- 
veyor for attachment to any Series 
G-126-A Garbridder 

King Freezer Features 
Narrow Depth, Toe Space 

KEY NO. 8-622———— 

COLUMBUS, Ohio--From 1,000 to 
2,000 Ibs. of waste an hour can be 
handled by its “Garbridder’ food 
waste disposal unit for commercial 
eating establishments, according to 
Jeffrey Mfg. Co. here. 

The heavy-duty machine is de- 
signed to dispose of all soft waste, 

bones, shells, fish waste, and such § ee 
paper products as bottle caps, nap- 
kins, and doilies. 
Powered by a 5-hp. motor, the unit 

is built of rugged grey iron. Inside 623 
of the mill is lined with steel. The KEY NO. &- 
rotor is made of steel and the knives GLENDALE, L. L, N. Y.—A 9-cu. 
of high carbon steel. The hopper is ft. home freezer that will hold about 
of stainless steel. 315 Ibs. of food and is narrow enough 
The Garbridder “utilizes water to pass through almost any door has 
pressure to effect the most efficient been announced by the King Refrig- 
operation,” the company explained. erator Co. here. 
“Water is sprayed into the mill at Called the King 95B freezer, the 
the point where the waste enters, chest type unit measures 51 in. wide 
thus wetting the material and forcing by 37 in. high by 28% in. deep, in- 
it into the mill. At the bottom of the cluding chrome handle with built-in 
mill on both sides, there are more lock. The box is built to hold 0° F. 
water jets which force the flowing at the normal control setting and 
liquid from the mill into the sewer -10° F. at the coldest position 
at an accelerated rate.” The cabinet is made of heavy 
Even with high utility rates, cost gauge steel completely welded. It is 
of operation is small, the manufac- finished in two coats of white du Pont 
turer claims Dulux enamel. The inner liner is of 
“The unit will use approximately the same construction and finish. 
12 to 15 gals. of water per minute,” Insulation is high density glass fiber. 
it was stated. “A restaurant grossing Toe space is provided at the bottom 
about $400,000 per year can dispose front of the chest and two rust re- 
of all waste in approximately 90 min- sistant removable baskets are in- 
utes in a 24-hour period. Therefore, cluded. Lid has counterbalanced 
the unit runs an average of 2' hinges and live rubber gasket. Com- 
minutes per hour.” pressor is a ‘-hp. Tecumseh sealed 
The machine is claimed to cut unit. 


For more information on What's New products, 
current literature and catalogs available, equipment 
advertised in Am Conprrionine & Rerriceration News 
use Key Numbers where designated or specify products 
advertised and we'll see that you receive this information 

What’s New or Current Literature Available 

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Products Advertised 

(list name, page, and issue date) 


Ar Conprriontnnc & REFRIGERATION News 

Reader Service Dept. 


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What's New (Cont) 

‘Hydrotron’ Designed To End Scale In Coil Assemblies 

wes 3 coak 
KEY NO. B-624———— 

JERSEY CITY, N. J.— “Hydro- 
tron,” a new water treatment pro- 
cess and equipment eliminates scale 
in heat exchange equipment by 
changing water electro-physically, 
the Heller Laboratories here has an- 

With Hydrotron, minerals con- 
tained in the water crystallize out 
in the form of a sludge or slurry and 
do not form a dense hard coating 
over heat exchange surfaces, the 
manufacturer stated. 

The sludge formed can be removed 
by the usual methods of blowdown. 
This process is suitable for treat- 
ment of fresh or salt water. 

This new electrical water treat- 
ment process and equipment has been 
used widely and with complete suc- 
cess in Great Britain since World 
War Il, the company said. It is 
known there as “Aquastat.” It was 

introduced into the United States in 

The Hydrotron process eliminates 
the need for a water softener or 
chemicals for the control of hard 
water scale. Hydrotron equipment 
consists of a bronze pipe unit, in- 
stalled in the water supply line, and 
an electrical control unit mounted in 
a convenient position nearby 

Hydrotron is not a water softener, 
the manufacturer states. The water 
is not changed chemically. There is, 
however, an electro-physical change 
that takes place after treatment, in 
which the process of nucleation is 

Admiral Polish Protects 
Enameled Appliances 

KEY NO. 8-625——— 

CHICAGO—-A new polish and wax, 
specially developed to protect the 
enamel surfaces of refrigerators and 
ranges, and the lacquer surfaces of 
television sets, has been introduced 
by Admiral Corp. 

The liquid polish cuts surface dirt 
and film, and leaves a_ protective 
coating of tough carnauba wax. 
After drying for a few moments, it 
ean be polished. 

The new polish retails for about 
98 cents a pint and will be distributed 
through Admiral dealers. 

has improved 
lots of things! 

28 a’ 
pat. NO- 2,297 4 eT 
: Auk 

vu. & 


Packaging makes many products more efficient, more 
convenient and more acceptable these days. And large size 
packaged air conditioners (up to 60 tons) are no exception! 

That’s why so many Governair Completely Packaged 
Air Conditioners are in use today. They &re engineered 
and built by the pioneers of large size packaged air con- 

ditioning — Governair! 

If you want a package deal that will do a better job of 
air conditioning for you choose Governair! Sized from 3 
to 60 tons. GOVERNAIR CORPORATION, 513 N. 

Blackwelder, Oklahoma City, Okla. 


| beverage cooler 

| night clubs, 


New Refrigeration Socket 

KEY NO. B-626——— 

MILWAUKEE. Development of a 
new refrigeration socket designed to 
simplify and speed assembly has 
been announced by United Mfg. & 
Service Co. here. 

Trade named “Twist-Lok,” the 
socket is built of molded rubber. It 
is so designed that it can be simply 
inserted into a special die cut in the 
liner, from either the front or back, 
depending on the assembly method, 
the company explained. A quarter 
turn positions the socket and creates 
a protective vapor seal. 

The wire light guard which in- 
serts into holes in the face of the 
socket locks the socket in place, pre- 
vents twisting or any possibility of 
destroying the seal, plus creating a 
sturdy lamp guard, according to the 

Twist-Lok (patent applied for) is 
an addition to a line of special com- 
ponents developed by Unilectric for 
use in product wiring systems pro- 

* duced by the company. 


literature on the socket is 


KEY NO. B-627 

“Beverage Cooler Developed 

PHILADELPHIA~-A “combination 

ice cube maker 
frosted glasses cooler" has been de- 

| veloped as a single refrigerated cabi- 

net by 4-Bros. Refrigeration Mfg. 
Co. here. 

Designed for use in restaurants, 
taverns, or clubs, the 
stainless steel unit features a shelf 
that holds and frosts up to 75 glasses 
at one time. 

In addition to this unique feature | 

there is storage space for dry cooling 
1,800 12-0z. bottles daily and Roto 


| trays for making 150 Ibs. of ice cubes © 

Stainless steel sliding doors make 

sible and the quilted stainless steel 

| every part of the case readily acces- — 

finish lends eye appeal to the cabi- | 

net. Construction is marked by 3-in. 
insulation and a waterproof tank. 
Self-contained or remote 

type | 

models are available in 4, 5, 6, 7, | 

and 8-ft. cabinets, all 27 
and 39 in. high. 

in. deep 

Crystal ice .. . with- 
out sludge-forming 
rust, sediment, min. 
eral residue 
chiorine taste ... 
“milkiness.”’ Ends 
major source of serv- 
ice calls. Write for 
new literature. 




YN §° 


Fountain Uses Only One ice Cream Box Opening 

ice cream cabinet and enables the 
operator to serve sundaes, sodas, 
malts, shakes, floats, and soft drinks 

Serv-All No. 200 may also be used 
in conjunction with any of the three 
other models of the Smith-Werner 
line, “thereby supplying maximum 
service with minimum space and in- 

KEY NO. 8-628 
DENVER..Smith-Werner Co. here, 

manufacturer of “Serv-All, a com- 
plete soda fountain that fits into any 
ice cream cabinet,” has added an- 
other model to its line, according to 
Ross Dunshee, president. 

The new model.-the No. 200 
features a standard two-way draft 
arm with soda water cooled by the 
conventional pre-cooled water bath 
method, two syrup jars with sani- 
tary pumps, and two crushed fruit 
jars with 1l-oz. ladies as well as a 
spoon and straw holder, chipped ice 
compartment, and drain 

This unit, said Dunshee, occupies 
only one opening of any standard 

ST. LOUIS——The Beveo Co., 
here, manufacturer of beverage 
coolers, is offering a combination 
unit which serves as both a beverage 
cooler and a water cooler 

Buyers will find, the company said 
that the space required for two sepa- 
rate items--a beverage cooler and a 
water cooler-will sometimes inter- 
fere with limited-apace operation. 

Therefore, it was stated, Bevco 
has added water equipment to its 
beverage cooler to fill the need for 
a combination unit 


Y SALES and © 

3 Stainless Steel 

Reach in 


a ere 

© LATEST of 93 standard styles and models from 
11% cu. ft. to 73 cu. ft., including dough-re- 
tarders, salad refrigerators and reach-ins, all 
in self-contained and remote models. 

© LARGER COILS for higher humidity (75 to 80%) 
and greater refrigeration efficiency. 

*@ THERMOPANE GLASS DOORS-—triple thickness 
—available on most models. 

angle tray slides can be in- 
corporated in any reach-in. 

*@ ALL METAL construction, in- 
cluding doors. 

*@ 5-YEAR WARRANTY avail; 

able on self-contained units. 


272 New Street Nework 4, N. J 

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on Service 

 @ handy 
iaod by the NAWA 

Siante on Meroe 

package dee 

meet the needs of tte busy 
rmders tm the wre * @ad con 
re ting buaneee 

livw Ta Loosen Kods 

That Are Too Tight 

There are eome eccentric roda that 
juire heating in order to get then 
t haft ar wi they are on 
shaft they | 4 and “grab 
haft o tight that you can't 
’ ther if orm nto one of 
we the hing t i] st hit the 
1 acroms r wit? he shaft with 
t ’ | fa siipeen hammer 

1 expand the red until it ts loose 

“u get @ piaton rod « little 

ght wher taking t ip you 
ght do thi to heowen it Take «a 
ich and apply the emall end to the 
“i where t embraces the shaft 

Pait the pune 
row of an 

the red isa 

with-a hammer in a 
aa the rod until 
u desire it 

allr pe ace 

an loome ga ye 


S-Lb. Cylinder of Ammonia 
Neutralises Sulphur Leaks 

A S-lb service cylinder filled with 
anhydrous ammonia ta extremely 
ful when ombatting sulphur 
‘hoxide leake under emergency con 
litions, according to H. A. Halla, 
anager of Kefrigeration Service 
Inv Loe Angeles parte wholesaler 
In « letter to John Bopp, chief 
hemiat for Ansuls Refrigeration 
ttewearch, Halls points out that “there 
ve several eatiafactory ways that 
“> ean be diecharged from a re 
frigeration system when this dis 
charge is previously planned. There 

are, however, emergency conditions 

that arise where obtaining compara- 
tively large quantities of lye and 
sater or aqua ammonia are not 


To eliminate the personal hazard 

ana sieo 6fcmme )«6pewulting property 
lamage when sulphur dioxide is es 
caping under emergency conditions 


we equipped our service mechanics 
with a 6-tb. refrigerant cylinder full 
of anhydrous ammonia. Of course 
these cylinders were equipped with 
steel valves, and the valves we chose 
equipped with a long tapered 
needle and fine thread #0 that an 
accurate flow of ammonia could be 
controlled with the least difficulty 

We found that the service me- 
chanic could enter an area thorough- 
ly saturated with BO. and in «a 
matter of seconds, thia could be new- 
tralized with anhydrous ammonia, 
resulting in hardly any more damage 
than the precipitation § that 
could be easily dusted away or picked 
up by a vecuum cleaner The amount 
of ammonia released could easily be 
give «a mixture 
could smell 
sulphur dioxide, nor the 



adjusted = «a0 to 
whereby the 
neither the 
We have had experiences 
after neutralizing the 8O 


in the air 
the ammonia could be 
placed in a position close to the dis- 
charging SO, with the two refrig- 


erants neutralizing each other until 
4 complete stoppage of the flow 
could be accomplished 

Up until the present time, we still 

furnish a shop repair service to our 

service mechanic customers, and 
many times find it necessary to dis- 
pose of a pound or two of liquid SO, 
here in our shop. We have been very 

successful in this procedure, 
mixing the two refrigerants directly 
in front of our exhaust fan. The suc- 
cess of this procedure is evidenced 
by the fact that we have as yet to 
receive one complaint from our 

We have offered this suggestion 
to many of our customers, who have 


adopted these cylinders filled with 
anhydrous ammonia as standard 
service equipment on all of their 
service trucks.” 

How To Drill Porcelain 

Probably everybody knows how to 
drill porcelain without chipping, but 

for those who don't, here it is. Take 
a piece of gummed paper and after 
wetting the gummed side, stick it to 

the place on the porcelain that you 
wish to drill Do not use a center 
punch as it will be 
drill will start 

walk” from the 

found that the 
easily and will not 

you start it 

on small freezers 
and coolers 

' ¢ in the ALCO 402 VALVE. ht stops 
the flow of refrigerant to the evaporators 
“antly when the pull down pressure 
eutens to overload the motor ft admits 
.#t enough retigerant to hold the pres 

eue tequued for evaporate: efficiency 

cartridge is the pressure limiting 

a2. & 
Tree lit o 
14. up w | we 
Treeeil @ 

85) KINGSLAND ave 



| tom Methy! Chlerste 

N. W. Day Co. Takes Over 
Marsden & Wasserman 
Refrigeration Department 

Wasserman, Inc 

Conn Mareden & 
wholesaler of re- 
air conditioning, heating, 
oil burning, boiler room, and indus- 
trial plant equipment, announced 
that it has formed The N. W. Day 
Supply Co. and that the new com- 
pany has taken over its entire re- 
frigeration department 
Nevin W. Day, who has been an 
executive of Marsden & Wasserman 
for some time, has been appointed 
president and manager of the new 
firm, whose office and warehouse is 
located at 93 Edwards St.. Hartford 
Stock of the new corporation is 
held by the stockholders of the par- 
ent company, but the new concern 
is not a subsidiary of Marsden & 
Wasserman, the latter stated 
Marsden & Wasserman discontinued 
handling refrigeration supplies June 
1. It said all of ita refrigeration in- 
ventory, certain furniture and fix- 
tures, and all of its refrigeration 
accounts payable and receivable will 
be transferred to the new company 
Actual moving of some items, how- 
ever, may not take place for several 
weeks “due to the fact that we can- 
not move these items so quickly,” 
Maraden & Wasserman said 
For the next few months the par- 
ent company will guarantee the ac- 
counts payable of the new company 
“so that the transition can be 
smoothly and easily accomplished.” 
Marsden & Wasserman said “Nevin 
W. Day has done an outstanding job 
for our company” and “it is our de- 
sire to honor him by giving this new 
company his name. We are positive 
that this change is a good one for 
all of us” 

Bowles Named Ramseur Heating, 
Air Conditioning Sales Engineer 

D. Bowles has been appointed air 
conditioning and heating sales engi- 
neer for V. D. Ramseur & Sons, 235 
E. St. John St., this city. The firm 
also has branch offices in Greenville 
and Anderson 


Easy to install and service 

Wide superheat adjust 
ment — 2.20 

charged | works 

in Gny position, any 


When the heavy product load carried by a 
deep treexer, display case or milk cooler is 
causing the motor to overwork 
ALCO 402. The pressure limiting device will 
protect the motor from burning out. Your cus 
tomer will save the cost of a larger motor 

install an 

Write for our 402 Catalog 

2 tone Methy| Chiermte 


+ ST. LOUIS 5. MO 

JUNE 9, 1952 

MINNEAPOLIS. Orders are being 
filled and shipped the same day they 
are received since Tempcon, Inc 
moved its wholesale refrigeration 
and heating operation to new and 
larger quarters, according to J. W 
Wheeler, president. 

The new location provides 12,000 
sq. ft. of floor space-—-8,800 sq. ft. 
on the main floor and 3,200 in the 
basement. Facilities include a load- 
ing dock and ramp which leads di- 
rectly to an elevator for ease in 
moving the heavier equipment in and 
out of the basement. 

Tempceon started its wholesale re- 
frigeration and air conditioning sup- 
ply business in September, 1946, in 
a one-story building covering 1,900 
sq. ft. This space soon proved inade- 
quate and three additional ware- 
houses were added within two years 
However, this setup slowed down 
operations of the shipping depart- 
ment to such an extent that it was 
decided new quarters were necessary. 

The company serves Minnesota, 
North and South Dakota, western 
Wisconsin, and the Upper Peninsula 
of Michigan. 

Wagner Appoints Brown 

Executive Engineer 


ST. LOUIS-—-The appointment of 
George W. Brown as executive engi- 
neer has just been announced by the 
Wagner Electric 

Brown has been 
with the company 
since Aug. 2, 1926. 
He joined the com- 
pany as a student 
engineer following 
his graduation 
from Ohio State 
university. After 
completion of his 
student engineer- 

G. W. Brown ing training he 
was assigned to the engineering de- 
partment where he specialized in the 
development, design, manufacture, 
and application of fractional horse- 
power motors 

In January, 1937, the company 
decided to expand the previously 
existing employment and safety de- 
partments into a complete functional 
personnel department and Brown 
was appointed personnel director 

In December 1942, Brown, who had 
been a reserve officer since 1930, was 
called to active service 

Returning to Wagner in 1945, 
Brown was appointed industrial re- 
lations director in complete charge 
of the company’s entire industrial re- 
lations work. He remained in this 
position until his appointment as 
executive engineer | 



261 East i6iet St. 
New York 51, New York 

generol offices of Temp- 

con, inc., Minneopolis. 
Additional space and 
modern shipping facili- 

ties help speed daily 
orders. Officers of the 
company from ieft to 
right are: P. B. Schoen- 
holz, treasurer; Wally 
Anderson, secretary; Gene 
Coulter, vice president; 
and lohn Wheeler, presi- 

Complete stock of Refrigeration-Air Con- 
ditioning parts and supplies. 
Speedy, dependable service 
when you need it wherever in 
the world you want it 

New! Sectional! Cata 

time. Write for your FREE copy. 


2732_N. Ashliond Ave., Chicago 14, ill 



“Job Tailored” 


fits ‘coday! 

DEAL rroovcts, mc. 

1042 DEAN ST. © BROOKLYN 16, N. Y. 


Across-the-top or U types... 
mild steel... galvanized... 
super finished . . . standard 
models ... prompt service . . 
low cost. 


RUDY Manufacturing Co. 

Monvlacturing Evaporators and 


att sr 


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By Service Information Division, 

W hite-Rodgers Electric Co. 

FIG. 21 

shows three types of clomps thet con be used for 

mounting feeler bulbs of controls. 

1l—Where To Locate 
Bulb of Control 

On most commercial types of in- 
stallation the manufacturers’ engi- 
neers have spent much time in posi- 
tioning the feeler bulb to the unit 
to obtain operating characteristics 
they are striving for. It is possible 
to control the air temperature of 
a fixture with the feeler bulb located 
against the coil within a very close 
differential. However, as was stated 
in the previous paragraph, this is 
strictly an engineering problem of 
the cabinet manufacturer. 

Where the feeler bulb is installed 
in circulating air or circulating 
liquid, then the feeler bulb will re- 
spond to the temperature of the air, 

‘or liquid, passing over its surface. 

An example of the installation of 
the feeler bulb on an evaporator to 
maintain constant air temperature in 
the box can be found in your domes- 
tic refrigerator at home. On most 
domestic refrigerator installations 




Leading comm’! refrig. manu- 
facturer with National retail 
sales organization requires high 
caliber general service man- 
ager to develop national serv- 

ice organization. Experience 
essential in engineering and 
production liaison, servicemen 

training, service manuals, pro- 
cedures, and accounting. Posi- 
tion requires’ travel. High 
potential in compensation and 
opportunity for advancement. 
Send resume of personal and 
business history to Box 4010, 
Air Conditioning & Refrigera- 
tion News. 



74 different models in stock 




2120 S$. Lyndale, Dept. A, Mpls. 5, Mina. 

. ws 

Serene doesn? folter when 

The HARRY ALTER CO. Inc. oo oS 

| air or circulating 

the feeler bulb is attached to the 
evaporator and it actually antici- 
pates the temperature change that 
will exist in the refrigerated space. 

We could go on and on at this 
point in many types of discussion 
regarding temperature, humidity, and 
various other phases of refrigeration. 
However, the outcome of our discus- 
sion would always end up with the 
same answer—temperature and how 
best to obtain it. 

In many tests that have been run 
it has been found that many domes- 
tic refrigerator controls have differ- 
entials as wide as 17°. However, the 
refrigerated area of the box is held 
at rather close differentials. What 
actually occurs under these condi- 
tions is that the feeler bulb is con- 
trolling the temperature of the evapo- 
rator, and through air circulation 

the cold air from the evaporator is | 
refrigerating the space in the box. | 
By maintaining a definite evaporator | 

temperature, the box can be main- 
tained in a very satisfactory man- 

Commercial control installations 
vary from the domestic type because 

® there are fewer commercial types of 

installations that are completely en- 
gineered by the manufacturer. To 
make a replacement on a commercial 
type of control, it is essential that 
you obtain a control with an adjust- 
able differential and with a range 
within the operating temperatures 
that you want to secure, or maintain 

We recommend the White-Rodgers 
1600 series control for this type of 

You may have to check the instal- 
lation with your thermometer to de- 
termine the proper location for the 
temperature sensitive element, unless 
you know the characteristics of the 
control that you are replacing 

The series 1600 control is easily set 
and easily adjusted as we have previ- 
ously pointed out. Much time and 
effort can be saved on the average 
installation by using this type of 
control on most installations. 

One point to remember-—if you 
can install a feeler bulb in circulating 
liquid, you can 
depend upon the differential of the 

control and the setting of the con- | 

trol to give you the results that you 

| desire. If you have to install the 
| feeler bulb on the surface of the 
| evaporator or on a coil then you 

| must survey the unit to get the bulb 

to respond to desirable operating 

Various types of clamps that are 
recommended for securing a feeler 
bulb to pipe coils or evaporator sur- 

| faces are shown in Fig. 21. 

jewel: - - the new No. 156 



Probably one of the most simple 


Write for your copy NOW! 

4 comes trom Harry Alter . 

1728 S Michigan Ave Chicago 16, iil 

New York 13. N Y 

types of bulb clamps that you can 
use would be an ordinary screw eye 
that you can obtain at almost any 
hardware store. The screw eye can 

inserted in the wall of the fixture 
and the feeler bulb slipped into the 
eye of the screw as shown by “1” 
in Fig. 21. Of course, on this installa- 
tion you would have to have a fixture 
with a soft sidewall preferably made 
of wood. 

Pipe clamps (see “2” in Fig. 21) 
make very successful types of feeler 
bulb clamps. Here again it is neces- 
sary that we have a fixture with 
walls of soft material to secure the 

In “3” of Fig. 21 is a clamp that 
has been very successfully used for 
holding the feeler bulb. It is made 
of two pieces of strap iron held to- 
gether by a bolt in the center. 

One reason why this is a desired 
clamp 1s that it is designed so that 
you can change the location of the 
feeler bulb in order to properly place 
it for the operation of the system. 
The clamp can be swung in such a 
position that the bulb can be brought 
in close proximity to the coil, or can 
be extended away from the coil. 

At this point we would like to 
bring out that it is not good practice 
to design a clamp that will squeeze 
or bend the feeler bulb. A_ slight 
amount of free area around the bulb 
is very satisfactory. 

Also capillaries should be handled 
carefully. It is an unsatisfactory 
situation when the capillary is 
twisted or knotted. As we have 
pointed out previously, any excess 
capillary that you may have can be 
fastened inside of the cooler or can 
be mounted on the outside of the 

TRENTON, N. J..Joseph Askin 
has recently joined the engineering 
staff of Kramer Trenton Co. here 
Askin comes to 
Kramer with ap- 
proximately 30 
years of experi- 
ence with leading 
engineering firms 

Before his Kra- 
mer Trenton affili- 
ation, Askin was 
chief engineer 
with Technifiex 
Corp. in Port Jar- 
vis, N. ¥., where 
he did design work 

Joseph Askin 

on window air conditioners, fexible 

hose, vibration eliminators, and re- 
frigeration and air conditioning com- 

His three years with Techniflex 
followed a year as chief engineer of 
the Electrimatic Div. of Simoniz 
Corp. in Chicago, where he designed 
refrigeration and air conditioning 
components, and two years as a con- 
sulting engineer for radiation and air 
conditioning equipment 

From 1944 to 1947, Askin was 
chief engineer for Peerless of Ameri- 
ca, where he designed commercial 
refrigeration and radiation equip- 
ment and supervised experimental 
testing. Before that, Askin was with 
Fedders Mfg. Co. in Buffalo for 21 
years. As chief engineer at Fedders, 
he did experimental work on automo- 
tive and aircraft radiators, oil cool- 
ers, air conditioning coils, and other 
equipment on which he was granted 
over 30 different patents. 

~ wwe ygagnge were 





EL. Hill Will Monage 

Refrigeration, Cooling 
For D. A. Olson Co., Inc. 

Hill has been appointed manager of 

the newly created Refrigeration and 
Air Conditioning Div. of D. A. Olson 
Co., Inc. here, it was announced by 

Don A. Olson, superintendent of the 
plumbing and heating firm 
Olson said the new division was 

developed after the firm received a 
dealer franchise from Chrysler Air- 
temp Sales Corp. The firm will carry 
a full line of air conditioning equip 
ment and maintain service facilities 

The new division makes it possible 
for the Olson Co. to render com- 
plete engineering service, including 
designing, sales, and equipment in- 
stallation, in the fields of air condi- 
tioning, refrigeration, and heating. 

The company started in May, 1948, 
with an office space of only 10 by 20 
ft. and has since grown to become 
a major business in the Sait Lake 
City area. 

Olson pointed out that the first 
year, the firm's business volume was 
between $11,000 and $17,000. How- 
ever, in 1951 the volume of the firm 
increased to almost a quarter of a 
million dollars. 

Officials of the firm are all young 
men, the oldest being only 30. Olson, 
M. C. Larsen, vice president, and L. 
E. Kunkel, secretary-treasurer, all 
graduated from the School of Engi- 
neering, University of Utah, in 1943. 

Hill has served as manager of the 
service department for the company 
since it was organized. 

eA ag ce 1 te | 
; a bs "i 


ea million! 

less than three years 

you have made ANSUL OIL the 

largest sclling refrigeration oil 

im America, sold exclusively 

through recognized refrigeration wholesalers. 

For your complete and 

wholchearted cooperation 

at all times 

ANSUL is genuinely grateful. 



Save : SEA Sg — 


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50-Ton Central System Cools 3 Apartment Motels 

MIAMI BEACH, Fla. A group of for economy of operation under vary 

three tu at spartment motels of ng load conditions 
iu” ir jer leaign hee beer The equipment can operate at half 
pleted on ¢ line Ave here which capacity in moderate weather or 
feature entra cation all-year air wher all of the rooms are not 
nat « ' packaged equip occupred 
t » reported by the Airko Air Julien Channing, engineer, designed 
Conditioning © I'nited Btates Air the system 
Comiitioning ¢ p dealer The dual circuit feature also meets 
The three ‘ 62 rocuen buildings the problem of compliance with the 
, ‘ a The Tahiti, The Bali, and local limitations on starting current 

The Magi lale sere designe) by without the use of reduced voltage 
Norman M_ (Giller, architect starters, A time delay relay prevents 

rterior hallwave. «eo that every room the two compressors from starting 


* af utaide room with a private simultaneously, thereby reducing the 

entrances starting current requirements by one 
Becond floor accommodations are half 

reached by xterior stairways lead : J 

ing to covered baleontes running the 3 Packaged Units Cool 

fll length of each tulding 6m O° Waeg Optometrist’s Patrons 

sides The motels alao have air con 

ditioned main lober and coffees WACO, Texas Three packaged 

ahope air conditioning units make it pos- 

The central plant air conditioning sible for customers of Davis Op- 

systema use S0-ton UsAireo DARK tometriste here to be fitted for 
wlf-contained equipment connected glasses in comfort 
tu the individual rooma by supply The concern is located in a 50-ft 

and return duct e#eystema 
which contain built 
condensers for water 

section of a jewelry store. The sec- 
tion is enclosed by a glass partition 
across which are signs reading: “Re- 
frigerated Air Conditioning.” Frigid- 

These unite 
in evaporative 

recirculation are equipped with two 

complete 25-ton refrigeration circuits aire units are used 






‘Reheat Package’ 

Carrier's Optional “Humidry’ Uses Hot Condenser Water 
For Greater Control of Humidity with Package Units 

Editor's Note: Air conditioning 
engineers are showing increasing 
interest in the problem of obtain- 
ing more control ever humidity 
when a package unit is confronted 
with a high latent lead while the 
sensible load is reduced. The sys- 
tem which Carrier offers as op- 
tienal equipment for its candi- 
tioners will be of interest. 

WASHINGTON, D. C.--How Car- 
rier Corp. designed a method of using 
hot condenser water for reheat, thus 
giving its package air conditioners 
greatly increased control over hu- 
midity, was outlined by Jack Schmidt 
of Carrier at the Refrigeration and 
Air Conditioning Engineers Technical 
Conference held at Bolling Air Force 
Base here by Headquarters, United 
States Air Force 

Carrier calls this its “Humidry” 
control and make it available as a 
“reheat package’ on its complete line 
of SOK series package conditioners 
from the 3-ton 50K4 model through 
the 15-ton 50K16 

“The Humidry application for the 
Air Force was developed by Carrier 
especially to meet its particular re- 
quirements in conjunction with Car- 
rier self-contained Weathermakers,” 
it was explained. “This control ap- 
plication was devised to meet the 
specific needs of process conditioning 
required by the Air Force. These re- 


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t i= Ay 

Fig. 1 shows piping diogram 

of Carrier reheat system using 

hot condenser water os applied to its 3 and 5-ton package 

quirements call for dehumidification 
which may be required when cooling 
is not needed. 

“In these applications some form 
of reheat is essential for control dur- 
ing full or partial load operation. 
Air Force applications in general 
require process conditioning where 
the maintenance of constant tempera- 
ture together with low humidities are 
both required. 

“Simultaneous control of both tem- 
perature and low humidity is only 
obtainable with reheat. There are 
numerous ways and means of ac- 

for the system that are not normally 
used an an accessory for any other 
purpose have been selected as stand- 
ard instruments readily available 
from several sources of manufacture. 

“It should be noted also,” Carrier 
comments, “that the system has been 
developed to obtain the amount of 
reheat necessary entirely from the 
condenser water. This eliminates the 
need for any additional equipment as 
a source of external heat. 

“The capacity of the Humidry re- 
(Concluded on next page) 

complishing reheat, such as using + 

steam, hot water, or electricity, but 
the Humidry method using hot con- 
denser water is a simple, foolproof 
system,” Carrier declares. 


“The control arrangement, it was 
recognized, must be simple in order 
that installation, maintenance, and 
operative personnel can operate the 

equipment at its greatest efficiency | 

with minimum training. 
“This system,” Carrier 
“eliminates exceedingly complicated 
and delicate controls previously used 
to obtain the equivalent results. It 
should be noted that this control 
system is developed on the principle 
of utilizing only existing standard 
elements, such as the heater coil and 

claims, | 

Air Conditioning Units —1 ¥4-20 tons 
Multi-Packaged Systems —Up to 60 tons 
Prop-R8-Temp Heat Pumps —2-20 tons 

s. NN) ia A, 

Pockaged Water Chillers 

| with 

*Potent Pending 





Eliminates all water problems . . . because 
you don’t use water with UNICON! Stands, 
hoods and wind deflectors are available 

for simplified outside mounting. 


Trenton 5, N.J. 

water valves normally used with this 

794 Union Street, Brooklyn 15, N. Y. 
equipment, and therefore is readily 
available as a standard accessory. 

“The additional controls required 

This business paper in your 
hand has a plus for you, 
because it's a member of the 
Associated Business Publica- 
tions. It's a paid circulation 
paper that must earn its read- 
ership by its quality And 
it’s one of a leadership group 
of business papers that work 
together to add new values, 
new usefulness, to make the 
time you give to your business 
paper profitable ume. 

To shoot par in business today, you've got to 

follow through on your business reading. That's 
why the Best Informed Men in your Field really 
read their business paper—cover to cover 

With the going made rough by tough competi- 
tion, changing regulations and swift improvements, 
there's no other place where you can get so much 
on-the-job help for so little . . . with editors sifting 
and interpreting the facts . . . advertisers reporting 
on new products, methods and materials. Read 
every issue—thoroughly. It will keep you one of 
the Best Informed Men in your Field. 


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One of 2 series of advertisements prepared by THE ASSOCIATED BUSINESS PUBLICATIONS 


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(Concluded from preceding page) 
heat control will offset the sensible 
heat capacity of the supply air under 
most conditions, so the unit may 
thus operate as a dehumidifier 
only without cooling if desired. The 
control arrangement also provides 
for maximum possible reheat under 
all conditions, even at partial load- 
ing,” it is claimed. 

Piping diagram for a typical Humi- 
dry reheat system is shown in Fig. 1, 
which is the hookup Carrier uses for 
its 50K4 and 50K6 (3 and 5-ton, re- 
spectively) package air conditioners. 
In these as in the larger models in 
the line, a standard heating coil 
serves as the reheat coil. 

The two vertical pipes shown on 
the left side of the unit in the sketch 
are, of course, the inlet and outlet 
lines through which the hot con- 
denser water flows to the reheat coil 
in the plenum section of the condi- 

Control elements of the system in- 
clude a thermostat, humidistat, relay, 
water regulating valve (‘in addition 
to the standard water regulating 
valve), and a water solenoid valve. 

These controls, except for the 
thermostat and humidistat, are shown 
in the piping diagram of Fig. 1. 

The electrical elements of the sys- 
tem are shown in Fig. 2, which is 
the wiring system of the 3, 5, and 
7'4-ton Carrier units equipped with 
the Humidry system. 


Sequence of control operations on 
the 3, 5, and 7'¢-ton units is as 

When the Selector switch is placed 
on “Fan,” the fan motor starts and 
continues to run. 

When the Selector switch is moved 
to “Cool,” the compressor motor is 
placed under the control of the 
thermostat and humidistat. 

If the thermostat calls for cooling, 
the double-throw relay is energized, 
supplying power to the compressor 
motor starter holding coil. Power is 
also supplied to the water solenoid 
valve (in the outlet from the con- 
denser), keeping that valve open. 

When the thermostat is satisfied, 
the relay is de-energized and the 
compressor shuts off. The water 
solenoid valve is also de-energized 
and closes. 

How Carrier ‘Reheat Package’ Works 

If the humidity is higher than the 
setting of the humidistat, the con- 
tact will be closed, supplying power 
to the compressor motor starter hold- 
ing coil. The water solenoid valve re- 
mains closed. Therefore, the condens- 
ing pressure increases until the 
water regulating valve in the line to 
the reheat coil opens and allows the 
condenser water to circulate through 
the reheat coil to the drain. 

When the humidistat is satisfied, 
the compressor will shut off. 


If the thermostat should call for 
cooling when the humidistat is keep- 
ing the compressor running on reheat, 
the relay will be energized. This 
keeps the compressor running but 
opens the solencid water valve, which 
shuts off the reheat by diverting the 
condenser water directly to the drain 
instead of to the reheat coil. 

The condenser water for the unit, 
of course, enters through the con- 
ventional unit water valve and then 
flows into the condenser. The unit 
water valve, Carrier advises, should 
be set to maintain 100 to 105° F. 
condensing temperature during peak 
load operation. 

During the straight cooling cycle 
the hot water from the condenser 
outlet passes through the open water 
solenoid valve into the drain. The 
hot water can’t flow through the re- 
heat coil because the second water 
regulating valve in this circuit is 
closed. This valve should be set to 
maintain approximately 110° F. con- 
densing temperature, but must be set 
to shut off at a temperature above 
the normal unit condensing tempera- 


Sequence of control for the two 
largest models in the Carrier Weath- 
ermaker line—-the 10 and 15-ton units 

is substantially the same as with 
the smaller machines. It is a little 
more complicated, however, because 
the two big models each have two 
compressors which operate in steps, 
depending on the cooling load. 

If the cooling load is light, only 
one compressor cuts in, but if the 
load is heavier, the second machine 
is also started. 

When the low temperature switch 
of the thermostat calls for cooling, 

Superior Globe Valves 
are built with quality 

and the serviceman in mind 

Bolted bonnet easily removed 
for soldering valve in line 

Synthetic gasket 
insures life-time 
seal and positive 
reassembly of 

swivel-type seot 

Specially developed 

Metal to meta! 

Bockseating, can 
be repacked 
under pressure 

SIZES—%" thru 4%" 

Pittsburgh 26, Pa. 

__ Superior vaive and fittings co. a 

(we emoerer (se) 


~meeter es 


WO Pm PORED BURLY ae eee ee oe oe wee ee 

-<-- 4 

A Cn waren 

woeretc states 

Fig. 2 shows wiring diagram of Carrier's “Humidry” reheat system os employed on the 3, 

5, and 7%-hp. conditioners. 

the first machine cuts in, the second 
compressor being started when the 
high temperature switch of the ther- 
mostat calls for cooling. As the 
temperature drops, the compressors 
cut out one at a time. 

When the humidistat calls for de- 
humidification, though, both compres- 
sors are started, and the hot con- 
denser water is circulated through 
the reheat coils as with the smaller 

> _ 

This hookup is for 208 or 220-volt, 3-phase, 60 cycle current. 

conditioners having only one com- 

Carrier's 50K series of packaged 
units equipped with reheat control 
can also be operated in conjunction 
with a cooling tower. In this case, 
however, the unit water valve is not 
employed, though the water regulat- 
ing valve in the line to the reheat 
coil must be used. 

The water line in Fig. 1 marked 







The broad Curtis line—' through 40 tons 
—enables Curtis Distributors to handle the 
most profitable air conditioning and refriger- 
ation jobs in their areas. And because Curtis 
equipment reflects the mony advantages 
gained from almost a century of accumulated 
experience in engineering, designing ond 
manufacturing, you can depend upon cus- 
tomer satisfaction. 

Curtis Air Conditioning is advertised in the 

Saturday Evening Post, Time, Newsweek, and 

other national publications. 

Mail coupon for details concerning a direct 
factory franchise. 



“to drain” will be the line going to 
the cooling tower 

If a cooling tower is employed, the 
water pump must be carefully se- 
lected, Carrier points out. Capacity 
of the pump and pump motor should 
be checked at two conditions 

(1) Normal operation with no re- 
heating. (The water is circulated 
through the condenser, tower, and 
interconnecting piping, including the 
water solenoid valve.) 

(2) Operation with reheating. (The 
water flow now is through the tower, 
condenser, water regulating valve 
reheat coil and interconnecting 
piping. There is less water flow than 
in normal operation without reheat- 
ing but the head is increased.) 

When the humidistat calls for de- 
humidification, the water flow will be 
shut off momentarily just before the 
hot condenser water is forced up to 
the reheat coil. Because of this, a 
positive displacement water pump 
should not be used unless a relief 
by-pass is provided to prevent the 
motor from over-loading 

Nunn Acquires New Bidg. 

AMARILLO, Texas Nunn Elec- 
tric Supply Co., distributer for Car- 
rier air conditioners, has acquired a 
spacious building here which will be 
utilized for office and warehouse 
space. Carl Hare, head of the firm, 
says the structure provides some 
12,500 sq. ft. of floor space 


Use Handy Coupon 
on “What's New” Page 
of this issue. 
Use Key No. for fastest service. 

Water cooled 
Condensing Units 
—through 40 tons 


Evaporative Condensers 
Cooling Towers and Air 
Handling Units to match 

Central Type 
Aut Conditioning 
—10-15 ton 

| Curtis Refrigerating Machine Division 
of Curtis Manufacturing Company 
REFRIGERATING MACHINE DIVISION | |7!? Kisnien Avenue © Sh levis 20, Missou 
om interested in direct factory franchise 
of Curtis Manufacturing Company ttn datal 
1912 Kienlen Avenue i 
St. Lovis 20, Missouri [a ee eee To 
Pe te 
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1 City lone State 
| Arak 

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and their solution 
by Paul Reed 

Kefrigeration Problems 

For Service and Installation Engineers 

system by means of a circulating 

pump, and back over the evaporator 

Defrosting (10) 


However, two things must be done 
to the brine before it goes back to 

W Pile ae are the ubilect of de 
the evaporator, it must be reheated 
fr ting tie rine “ray met lend 
and ite concentration must be re 
heruld the ' tioned although, as a 
al perated, rather 
. . In passing over the cold evapora 
tor and in melting the ice on the 
I i ' pre na a defrost 
sporator, the brine is chilled to a 
rR ral nfined t re 
lower temperature. If it were re-cir 
age ant alt henge? at 
ulated without being reheated it 
fn) he mn applied t ermaller 
. uld soon be so cold that it would 
, ; hoe er lar 
, . preanrs not be effective und the rate of de 
} al ' nf tora ' me Tr 
, : al frosting would slow down. The brine 
' ” 
~ y . id “run out” of heat in much 
brine bef revating fone in ery the same manner as hot gas does in 
ht) ; ra ate? ce hot-gas defrosting unless supplemen 
tr t b ‘ far «a the evaporator . tary heat ten added So before return 
erned. The brine is sprayed of ng to the evaporator, the brine must 
flowed er the ‘porator from be reheated 
pra NOsFion Of ther orifices just As the brine flows over the evapo 
t < te 
atarve the aporater rator, the tce melita and the resulting 
The bhriv ron } vaporator is water mixes with the brine and, of 
aught s drain pan and carried course, weakens the brine. If this 
sway ? sloping drain lines Unlike continual weakening every time the 
th water in a water defrost system brine passed over the evaporator is 
ehich ie usually waeted to the sewer permitted to continue, the brine will 
t) brine te reulated in a closed become very weak. Moreover 

“General Electric quality 
counts with my customers.. 
helps build my business.” 

Max Freeman 


GO t Oper Ue 
Water Cooled CWCIIT 

Mr Freeman install«i and services six Gen- 

Refrigeration Service Engineer 
302 Maryland Avenue. Paterson, New Jersey 

the volume of brine will increase and 
soon become too great for the closed 
eirculating system 

The brine must therefore be re- 
concentrated, that is, the water from 
the melting ice from the evaporator 
must be removed from the brine, in 
order to keep the brine at its original 

The “weak” brine from the evapo- 
rator passes into a regenerator or 
reconcentrator tank where it is 
heated, and the excess water driven 
off as vapor. The rate of evaporation 
of water from the brine may be 
speeded up by removing the vapor 
by means of a vapor pump or fan 

The concentrator tank therefore 
serves to not only keep the strength 
of the brine up to normal but it also 
reheats the brine back to the tem- 
perature required to accomplish a 
rapid defrost 


In the larger installations, the 
brines used are generally calcium 
chloride or sodium chloride (ordinary 

salt) solution. Other brines are some- 
times used, such as lithium chloride 
or lithium bromide solutions 


FAVORITO'S FOOD CENTER, an independent self-service market in 
Ridgefield Circle, New Jersey. is well known to its many neighbor- 
hood customers for garden-fresh vegetables and fruits. An extensive 
meat department is supplied by its own large cutting room. The 
merchandising of these perishable items, as well as frozen foods 
and dairy products, requires dependable, trouble-free operation of 
refrigeration equipment. Shown in his modern market with Mr. 
Freeman is Mr. Thomas Favorito, owner 


; eral Blectric Condensing Units for the freezer = ww ee ee ee ee ee ee ee ee ee es oe 
ss room, walk-in room and four display cases y To guy! 
' He reports that his customers “ask for G-R © 18 OO! FREE vcs on ¢-« seaceo ano oven units 
: units because of their dependability and EASY TO SELL! ! ‘ 
. economy of operation EASY TO INSTALL! General Electric Company, Section AC-7 

‘ . . GE Hermetics 
You can put your confidence ma 




Air Conditioning Division, Bloomfield, N. J. 

Tell me the location of the G-E Parts Depot nearest me [) 
Please send me literature on G-E Open Units | | 

G E Renewa!l Parts 


NEWS, JUNE 9, 1952 

The required strength of the brine 
is governed chiefly by the tempera- 
ture of the rooms in which the eva- 
porators are located. The freezing 
point of the brine, even the “weak” 
brine from the evaporators, must be 
kept below the storage room tem- 
perature, for if the brine is to be 
permitted to remain in the brine 
supply lines to the evaporators and 
in the brine drain lines, the brine 
must be strong enough that it will 
not freeze at the lowest temperature 
at which the room is maintained. 

Obviously, if the evaporators are 
the forced-air circulation or “blower” 
type, the fans must be stopped when 
brine defrosting begins; otherwise 
brine spray will be blown out over 
the stored products. Especially this 
must not be permitted if the brine 
used for defrosting is calcium 
chloride or sodium chloride, both of 
which are corrosive 

Moreover, care must be taken that 
the brines have thoroughly drained 
from the evaporators after defrost- 
ing, before the fans are again 


In some large installations, the 
air in the room is circulated through 
a “curtain” or spray of cold brine 
The air is chilled in the same way as 
if it were passed over an evaporator 
coil, The brine with its heat from 
the room, then passes back in a 

closed systém to a brine-cooler, where ¢ 

its temperature is reduced and it is 
again pumped back to the room 
After the air passes through the 
cold brine spray, it passes through a 
system of louver-like “eliminators,” 
that serve to remove any entrained 
droplets of brine in the air from the 
spray. Otherwise, the dewpoint tem- 
perature of the air to the room is 
the same as if the air had passed 

over a coil of the same temperature | 

of the room 

With an evaporator, the moisture 
in the room air deposits on the eva- 
porator coil and fins, because they 
are at a lower temperature than the 
dewpoint of the warmer, moist room 
air. Exactly the same thing happens 
with a brine spray, except that in- 
stead of the moisture removed from 
the room forming as frost, it is 
simply condensed and absorbed by 
the brine. The brine therefore be- 
comes somewhat weaker and must be 
kept up to strength by concentrators 
or addition of calcium chloride or 
whatever salts are used 

Another “no-frost” system, known 
under the trade name of “Kathabar,” 
uses a finned evaporator of the 
blower type, but keeps it constantly 
sprayed with a lithium chloride 
brine. The moisture in the incoming 
room air is chilled, condensed, and 
absorbed by the brine. 

After passing over the evaporator, | 

the brine falls into sump, from 
which it is pumped back to the spray 
heads above the evaporator. Some of 
the “weak” brine containing the 
moisture condensed from room air is 
taken from the circulating pump out- 
let and by-passed through a “regen- 
erator” where its concentration is 
brought back to normal, after which 
it is put back into the sump 


In the two “no-frost” systems just 
described the brine absorbs the mois- 
ture from the room air that would 
otherwise be deposited on the evapo- 
rator. The water removed from the 
room air is taken from the brine and 
disposed of by the “regenerator,” 
“eoncentrator,” or other device for re- 
moving enough moisture from the 
brine to keep its strength up to 

| normal 

In other “no-frost’’ systems, mois- 
ture is removed from the incoming 
room air by silica gel, activated 
alumina, or other desiccants, down 
to a dewpoint corresponding to the 
evaporator temperature. Therefore, 
no frost forms on the evaporator. 


Of interest is a control that is set 

manually but stops the defrost auto- 
user wishes to defrost, he turns a 
pointer to a number on a calibrated 
dial corresponding to the length of 
time he wishes defrosting to last. In 
turning this pointer, he winds a clock 
spring. The clock runs for the length 
of time indicated on the dial, and 
then trips the switch, stops defrost- 
ing, and restoring the system to the 
regular refrigeration control. 


To those readers who have fol- 

| lowed this series on automatic de- 
| frosting it must be apparent that 

there are many methods, systems, 

In one form, when the | 

combinations, and variations. Some 
designers and manufacturers prefer 
one method or variation, and some 
prefer others. Which is best, depends 
to a large extent on the particular 
equipment and on the specific needs 
of that application. 

It has not been possible in this 
series, to cover all of the details and 
variations of all of the various sys- 
tems of defrosting. The author could 
not hope to do more than explain 
the basic fundamentals of the prin- 
cipal methods of defrosting, and 
some of the possible combinations 
and variations, and to point out some 
of the chief advantages, disadvan- 
tages, and pitfalls to avoid in each 

Automatic defrosting is compara- 
tively new, for its popular appeal and 
spreading use has resulted principally 
from the enormous increase, particu- 
larly since World War II, in the use 
of frozen foods. Equipment for the 
freezing, storage, display, and mer- 
chandising of frozen foods has been 
developed rapidly, and the end of that 
development is not in sight. Along 
with the equipment must come fur- 
ther development and perhaps some 
stabilization of methods of automatic 

Since the start of this series on 
automatic defrosting several letters 
have been received from manufac- 
turers, dealers, and service engineers 
Some of the subjects brought up will 
be discussed in future issues 




DEHYDRATED” is precision 

Mm worried Yo be dean nid an ot 

. 100% free from all scale, grease 
Ree aon chips, dirt ond all other foreign 
mibctonces commen 10 GW SOPH Te 
IT is the finest, most enitern quality of tiling 
mode. TRY iT. . TODAY. 

me al 


ae ae hind — 

vom fom cer ago 
Booewe (Bebo gh 


Commutators are the 

‘Real McCoy’” 

Wagner are 
best because they are pre- 
cision_beilt of the most 

permits refaciag with 
safety. ey 

oe) PLYMOUTH 4YENUE SarNT LOUIS 1¢@. @O Uv 6 & 


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JUNE 9, 1952 

Concluded from Page 1, Column 4/ 
ustomer makes her first mistake 
when she neglects cleaning 

The great majority of complaints 
are against icicles that form and the 
freezing together of frozen food pack- 
ages as the result of defrosting,” 
Miss Rogers said. 

From the users’ point of view, ac- 
cording to Miss Rogers, the solution 
is “just make the water drain off 
better,” while engineers, she said, 
“are inclined to suggest this remedy 

‘consumer education.” 

The latter is not the answer, she 
indicated, because “you can't depend 
on a sales presentation today; most 
instruction books aren't read, and 
home demonstration after the sale, 
while very effective, is not done in 
100% of the cases.” 

At least one engineer on the pro- 
gram, J. R. Hornaday of Norge, 
readily admitted the complaints cited 
by Miss Rogers and summed up his 
comments with the statement: “The 
true value of high-speed defrosting 
is still a question in my mind.” 

Possible improvement in water run- 
off for automatic defrosting was seen 
in a newly developed plastic finish 
called “Teflon” which was described 
by O. J. Spawn of du Pont at the 


Other talks given at this confer- 
ence included a summary of various 
automatic defrost methods presented 
by C. F. Alsing of Seeger; energy 
equations for evaluating defrost sys- 
tems, by S. J. Williams of Interna- 
tional Harvester; defrost controls, by 
R. G. Raney of Ranco; and descrip- 
tions of the following defrost sys- 

Norge, by Hornaday; Westing- 
house, by M. Kalischer; Crosley, by 
Walter Kuenzli; International Har- 
vester, by H. R. Ball; and Seeger, by 
R. W. Ayres. 

General chairman of the Domestic 
Conference was C. D. Harris of In- 
ternational Harvester. 


At the Packaged Air Conditioner 
Conference various methods and prob- 
lems involved in supplying year-round 
air conditioning for residential appli- 
cations were outlined. Paul Moore of 
York was chairman. 

Described were Servel's all-gas con- 
ditioner employing gas heating and 
an absorption cooling system, by H. 
Cc. Pierce; General Electric's all-elec- 
tric packaged heat pump, by G. K. 
Marshall; Servel's combination gas 
heating-mechanical cooling system, 
by S. F. Shawhan; York's packaged 
conditioner for application to exist- 
ing forced hot air heating systems, 
and (in the discussion period) Acme's 
self-contained “Flow-Cold” liquid 
chiller by A. B. Newton. 

In addition, E. A. Freund of Union 
Electric Co., St. Louis utility, re- 
viewed present and future markets 
for residential year-round systems to 
keynote the conference. 

“When I see the percentage of 

Not Everybody Likes Fast Defrost-- 

saturation that has been reached 
with the domestic refrigerator, the 
air conditioning industry can achieve 
any reasonable goal if it does a good 
enough selling job,” Freund told the 


While describing in detail the 
various types of packaged units, the 
other speakers stressed the impor- 
tance of proper application for suc- 
cessful year-round conditioning re- 
gardiess of the type of equipment 

“The air distribution system is just 
as important as the equipment,” was 
the way one speaker phrased it. 

A variety of topics were also dis- 
cussed at the regular technical ses- 
sions. These included “Generalized 
Pressure-Volume-Temperature Prop- 
erties of ‘Freon’ Compounds” by 
B. J. Eiseman of du Pont; “Funda- 
mentals of Refrigerant Piping,” C. 
W. Leegard of G-E; “Response of 
Metals to Very Low Temperatures,” 
W. T. Ziegler of Georgia Institute of 
Technology; “Method of Evaluating 
Refrigerator Oils for Stability,” H. 
M. Elsey, L. C. Flowers, and J. B. 
Kelley of Westinghouse; “Predicting 
Behavior of Oils in Refrigeration 
Systems,” C. M. Bosworth of Carrier. 

“Design and Construction Prob- 
lems of Tonnage Oxygen Plants,” by 
Irving Roberts of Mellon Institute; 
“Calorimeter for Finding Heat Leak- 
age of Household Refrigerator Cabi- 
nets,” G. P. Marcy, Westinghouse; 
“How Safety Provisions May Prevent 
Accidents,” C. T. Baker, consulting 
engineer; “Atomic Radiation as It 
Might Affect the Refrigeration In- 
dustry,” L. E. Brownell, University 
of Michigan; and “Freezing of Poul- 
try” by C. P. Goree of the Frick Co. 


A distinct innovation for an ASRE 
meeting was the “Technical Research 
Exhibit” held primarily in conjunc- 
tion with the Domestic Engineering 
Conference on what was said to be 
an experimental basis. There were 
nearly a dozen exhibits. 

Du Pont, for example, had a work- 
ing demonstration of its new “Teflon” 
plastic finish claimed to improve 
water run-off; Ferro Corp. demon- 
strated by means of a laboratory 
model electric furnace the new Ferro- 
Republic one-coat porcelain enamel 
process “eliminating the ground coats 
and/or the necessity for using 
premium steel.” 

Monsanto Chemical 
plastic and chemical items; Fusite 
Corp. had operating cutaway models 
of hermetic compressors using its 
glass-fused-to-steel terminals; Ranco 
demonstrated its new defrost control 
featuring the fail-safe power ele- 
ment; Dow Chemical demonstrated 
vacuum molding of high impact Sty- 
rene sheets and showed its newest 
product—-Styrofoam 33--a 
tinguishing polystyrene insulation. 

General Electric's Special Products 

had several 

boards featuring numerous | 

_ There$ always one 

self-ex- | 

Div. had a working model of its | 

For Maximum Break-up at Lowest Pressures... 

MARLEY non-cloccinc 


designed for 
large capacity 


an all service nozzie 
that can be easily 
cleaned without 
removal from pipe. 

a real mist-maker that leaves 
no unbroken drops 

of water. 

ultrasonic cleaner which uses high 
frequency sound vibration for such 
processes as cleaning small parts; 
Spencer Thermostat showed how the 
temperature of electric motor wind- 
ings can be measured while the motor 
is running by measuring resistance 
(a method developed by R. E. Seely 
of G-E). 

Ransburg Electro-Coating Corp 
showed equipment and movies of its 
No. 2 Electro-Spray process, a method 
of spraying paint based on the prin- 
ciple of electrostatic atomization; 
Philip Carey Mfg. Co. showed samples 
of its “Carey-duct” all-asbestos air 

Also on display were models of 
the Penn State-Armatrong Cork Co. 
water vapor transmission cell which 
provides a method of measuring water 
vapor transmission through insulat- 

Rathbun Appointment - - 

(Concluded from Page 1, Column 3) 

post of plant manager created the 
vacancy filled by Rathbun’'s appoint- 
ment, is an engineering graduate of 
the University of Southern California 
and has served as an instructor for 
night classes in air conditioning and 
refrigeration at this institution. His 
father, the late Bert Hanson, was one 
of the founders of the company, it 
was noted. 

One of Rathbun’s first official acts 
was to appoint J. C. Nofziger as ad- 
vertising manager. Nofziger has spe- 
cialized in industrial advertising and 
was advertising manager of Drayer- 
Hanson in 1946 and 1947, and in the 
interim period operated his own 


throughout the 

Only Long Steel Strike 
Can Affect Consumer Goods 

DETROIT...1t would take a long 
steel strike to bring any great effect 
on production of refrigeration and 

air conditioning equipment, and 
major appliances, most observers 
have agreed 

The steel workers walkout has 
brought about no great rush. espe 
cially by consumer durable goods try to find steel 

Pientiful inventories, plus some 
reduced production schedules, have 

made most manufacturers in the 
industry confident that they can 
weather a steel! strike of two or three 
weeks’ duration without § suffering 

any loss of production. 

tats belle... and in coe titel 

Ranco controls are the most popular 
in the Refrigeration Industry. More than 
35,000,000 Ranco controls are in use 

world. Whether your 

job involves domestic or commercial 
refrigeration, remember this 

Ranco controls are available for over 
4,000 rep!acement installations. 

Kanco Duc. 





Lowboy . . . 41” high Double 

formica tops. 


Porcelain in and out . 

Porcelain in and out 


Upright Reach-In Freezers . 
aluminum ends. 


Porcelain in and out. 

Vegetable Cases . Open 

Self-Defrosting Freezers. 


54” high Freezer Cases, porcelain in and out. 

Porcelain in and out. 54” high cases... 41” high Full Vision 

. . 54” high—3 shelves. 

. .» Double Duty Cases; Single Duty 
34” wide and 40” wide. 

. . self-contained . . . 
Porcelain in and out; stainless in and out; stainless front, 

Dairy Cases . . . 




Duty Lowboy . 

.. porcelain or 

all sizes. 


Meat Cases ... 
Cases— Self-contained; 


A few exclusive Pinnacle franchises are still available. 

Wire or write today for full information, literature, etc.! 


provides a real sales 
opportunity and 


223 Flatbush Avenue—Brooklyn 17, New York 
Phone ULster 7-8662 

EXPORT DEPARTMENT—89 Broadway, New York. 

Saath tai 




remote and self- 
Porcelain in and out 

. Stainless in and out. Stain- 
less front aluminum ends. 

All sizes . 


Porcelain in and out. Dairy Wall 

Boxes. Beverage Wall Boxes. 
Dairy Wall Boxes — self-con- 

ee ft % a7 4 oe = "ea a ates * i _, on" : 
oe ia — Cl lr | 
ing materials and vapor barriers Po 
| —_ Cl 
* Pe | 
Sait ewe BS 
fA (is///// coe a | 
CT y | 
i r A e " Y] : 
Cay ; of * am 
i\ i . Vj | EFS? 
‘\a| \e - Mil ee PL) 
Naren ae TT 
, } \ i af ee 
¢ \e La 
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atomizing ; 
F Ree ae eae reise ee : 
Marley nezzies are manufactured for the air conditioning, refrigeration & re 
and processing industries by the Marley Company, world’s leading 
ee ee 
CD The Marley Company Inc. | See ' 
Konsas City 5, Missouri s 


PATENTS = Week of April 22 


iouerd gee means driven by said released 
REFRIGERATION George C. Demetrak, cae interpowed in said closed cireult for 
See Prenciece. Onill.. aeegner t Perish. ft oa positive iweulation of the 

abies Bhipyiag Equipment Co. « corpore 
thee of Mevede Ayplication May @1, 1948, 


ssa 4 6seperete 
frigerating cotle 
in weld freeaer 
med by said 

food compartment. re- 
in said freeser. a plate 
= plate in said f{reeeer 
olls, « save circuit having 

Serial No S008 1 Claim (Ch @ O14) - -@> ~~ 
A wif ‘ j 1 adily portabi oevte « Se ; 
: . * ' nyrietng n " 7 — “te * zit 3 
ye retrig ae j ‘ - 
e niainer for rn cS . 4 ~— s fret portion erranged in heat-absorbing 
. tetrigera : 4 wa j relation to sald food compartment and in 
1 o4 ~~ IT=T » t ‘ t : tion ¢ 
a Py ; ‘ . ” +4 ’ ea miuctive relation to said plate, and 
‘ « i , wy yon sino) 6heving « heat-discharging portion 
2 ‘ a primary . ¢ ca . + rrenged it firect onductive relation to 
‘ . ot there aT iy 4 portion of said refrigerating coils, « 
‘ « pe ad Ss AL | notor-driven fan for creulating the air in 
* : ' ‘ abating ‘ ” le oe « ! said food mpartment and directing air 
. , eadily tare " a a" to be “ied inte contact with said heat 
‘ gee ner pressure, means » ao stheorbing portion » iret thermostatic 
for requisting he pressure of the re » Pt S lement loeated in the food compartment 
‘ " At . for controlling the operation of said fan 
— 4 ra aod «a second thermostatic element respon 
: 4 ive to tt temperature f said plate for 
ome dary eirigerant but without direct ontroiliing the cooling effect of said re 
UMMM occu Gas 
’ tats heat for wtrelling the flow 
4 an to the sald driven means in such 2,504,066. TWO-DECKER DAIRY SELF- 
Pe ( anid of aed “jae ew ‘tatty or SERVICE REFRIGERATOR. Richard £. 
ie 7 . Pabst, San Antonio, Tex., assignor to Bd 

1608074 ICE.MAKING. William MM. 

r tP am ’ Grandia, York Township, York County, 
“ah / at Pa. aesigner to Flakice Corp., Brooklyn, 
ot - ". Y¥.. & corporation of Delaware. A 
. Ps \ cation Oct. 2, 1948, Serial No. 67,158. 13 
At S Claims. (Cl. —1.) 
, i< 
% | | 
7 * 

1 in apparatus of the character de 
“ribed. the mbination of. tee forming 
teal including « plurality f parsage 
waye through which liquid to be frogen 
flows and within which tee forme whereby 
the flow ts restricted. means to supply 
the liquid to be frogen to sald passage 
ways meane forming an outlet at the 
entrance of eald pessageway* whereby 
iquid flows through said outlet when 
there is a restriction in the flow through 
said passageways and control means re 
sponsive to the flow of liquid through 

wald outlet to 

discontinue the freezing op 

\ ORLD events during the last 

decade have made genuine salesmen 2,594,083 RAY BUTTER 
SOFTENER. Darl F. Hubacker, Highland 
timost o vanishing species. But, Park, mich, © to Borg-Warner 
factory | Co Chicago, Ul, «& corporation of 

acto s 

whether of net your Hilinois. Application April 26, 1945, Serial 
devoting full production to eivilian | %& 94% 5 Claims. (Cl. 6-4.) 

woods, you still need genuine sales 7 
men. Thev're vour link with your *) 
customers, aod insurance for your 

company « future 

fir Conditroning & Relrigeration 

Vives lias worked “above and he- f 
youd the eall of dutv” to preserve | 

the Art of Salestnanship. And to} 

help reeruit, train, and re-educate ? 
the salesmen needed so desperately iL J 
, ! In « refrigerator cabinet provided 
y tochuetry with «a coolimg chamber that is supplied 
with “lant fluid by an electric motor 
That will be a continuously im- | freee compressor; a lamp in said cabi 
net adapted to emit heat rays; means for 
portant iluty for The News supplying electric current to the motor 
Irive said compressor; means for sup 
\ Ivert ’ : ‘ , | Plying electric current to sald lamp; and 
ue averting essa ges are a thermo sensitive device coacting with 
wre athy P nhaneed ie this “saleaman's both «ald means for rendering one means 
: ineffective during the operation of the 
ttmosphere” where the why and | other means 
hone of wales tes UT are read 2,594,036. REFRIGERATOR HAVING 
ud acted on by vour field sales MENTS WITH SEPARATE CONTROLS. 
fares BUSINESS NEWS PUB. andrew 8. Knapp, Marion, Ohio, assignor 
- . . to Bets Corp.. Hammond, Ind., & corpora. 
LISHING ©O.. 150 W. Port St, tion of Indiana. Application May 14, 1948, 
Detroit 26. Mich. Serial Wo. 87,081. 2 Claims. (Cl. @-—3.) 

1 In «a freezer 

refrigerator having 4 

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| senernausiemmaniaeniesiiestihenieheiieenaniiilimsineeneiaden a memnee dasa 

450 West Fort Street, Detroit 26, Michigan 

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City State. ... 




————@ refrigerator 

Priedrich, Inc., San Antonio, Tex., a cor- 

porstion of Texas. Application June 13, 
1960, Serial No. 167,849. 2 Claims. (Cl. 62 

1 A refrigerated self service display 
ease having a base with front and back 
walle, a shelf disposed in said case in 
spaced relation with said base. a verti 
cally extending partition mounted on said 
base and engaging said shelf, a verti- 
eally extending rear wall on said shelf 

arranged in spaced relation with the back 
wall of said case, said rear wall terminat 
ing in @ perforated horizontal flange and 
with a plurality of openings formed in 
said rear wall adjacent said flange. a 
second shelf disposed in said case super- 
jacent said first shelf, said second shelf 
having a vertically extending rear wall 

JUNE 9, 1952 

opening communicating with said pas 
eageway ransparent window- member 
clomtog outer end of said sight open- 
and being sealed therein. the flow 
passageway beneath said window-member 
being greater in cross sectional area than 
that of said main passageway on either 
side thereof and « highly reflective 
polished plane surface facing said window 
member and parallel thereto but spaced 
therefrom so that at least « portion of 
the fluid flow through said passageway 
passes between said highly reflective sur 
face and said window-member 


The ornamental design for an ice-maker 

cabinet, as shown 

Week of April 29 

TANK. Lewis J. McGrath, Newtonville, 

5 = \ 
—_—— s a 

oe TAR Wn ear 
. plea? 
4) Sees 
+“ le le 
7a ae 

1. A display device for aquatic creatures 
comprising a liquid tank having heat in- 

sulative walla and an open upper end, 
said walle being shaped to provide in 
the lower portion of the device a chamber 
having a length leas than the length of 
the tank. a first filter mounted in said 
tank above said chamber, a perforated 
plate disposed in said tank below the 

upper end thereof and covering said filter, 
» closed container disposed in said tank 
adjacent the inner end of said chamber 
a second filter in said container. two 
motor driven liquid pumps mounted in 
said chamber, conduit means connecting 

the inlet of one of said pumps to the 
terminating in a perforated horizontal interior of said tank near the bottom 
flange engageable with the back wall of thereof and the outlet of said pump to 
said case, the rear wall of said second the interior of said tank above said 
shelf having «a plurality of openings there- plate, conduit means connecting the inlet 
in adjacent ite horizontal flange, the rear of the other of said pumps to the interior 
wall of said second shelf being spaced of said tank near the bottom thereof and 
from the back wall of said case with the the outlet of said other pump to the in- 
lower end portion of said rear wall extend- terior of said container and connecting 
ing below said second shelf and project the interior of said container to the in- 
ing between the rear wall of said first’ terior of said tank above said plate. 
shelf and the back wall of the case to » se 2 

each of said 
rear walle and 
shelves, an air 
in said parti- 
stream of warm air 
and over said refrig 
cool said air prior to 
openings In said 

define a plurality of air ducts 
erating means positioned in 
sir ducts adjacent § the 

hertzental flanges of said 
ireulating fan positioned 
tion for forcing a 
through sald ducts 
erating means to 
ite delivery through the 
rear walle and the perforations in 
hortzontal flanges 

G@. Bobbins, Chicago, Dl. Application Aug. 
6, 1948, Serial Wo. 42,933. 6 Claims. (Cl. 

1. A condensate disposal 

including a 

system for a 
eabinet and a 
refrigerant compressor, a condenser and 
an evaporator with refrigerant conduits 
connecting them, said conduit between the 
condenser and the compressor eing dis 
posed beneath the bottom wall of the 
cabinet and being formed with a portion 
extending downwardly in spaced relation 

thereto, a drain for said cabinet, and a 
receptacle disposed opposite said drain 
and means for supporting said recep- 
tacle with said downwardly extending 
portion of the conduit adjacent the 
bottom thereof, said supporting means 
being formed to provide guides for lower- 
ing and raising said receptacle from 

around said conduit upon removal or re- 
placement of the receptacle. the fluid in 
the receptacle being in heat transfer re- 
lation with the conduit when the recep- 
tacle is in position 


1. A sight glass unit, including: a body 
portion having a main flow passageway 
therethrough: a sight opening providing 
a line of view normal to the direction of 
flow through said main passageway, said 


air introducing means connected into cach 
of ssid conduit means, « refrigerating 
coll in the wall of said tank, and refrig- 
erating apparatus mounted in said cham- 
ber and connected to said coil. 

1. An air conditioning unit comprising a 
radiator adapted to be connected to a 
source of heat exchange fluid. means for 
moving air through said unit. a valve for 
controlling the flow of heat exchange 
fuld through said radiator. a first thermo- 
stat responsive to the temperature of the 
enclosure served by said unit for con- 
trolling said valve. a second thermostat 
for controlling said valve. said second 
thermostat having «a first temperature 
sensitive element in the air stream leav 
ing said radiator, said second thermostat 
having a second temperature sensitive 
element in the outdoor air stream, damper 
means for admitting predetermined quan- 
tities of outdoor air and re-circulated air 
to said unit, power means for adjusting 
said damper means. said power means 
being connected to said first thermostat 
and = being controlled thereby. a_ third 
thermostat for controlling said power 
means, said third thermostat having a 
temperature sensitive element in the out- 
door air stream 

1 A freezing machine comprising an 
evaporator for a refrigerant capable of 

generating cold by evaporation; at least 
one oblong freezing can mounted upright 
within the evaporator and projecting 
therefrom at its upper and lower ends; 
a detachable bottom for the can; and 
lifting means including at least one com- 
pression spring adapted to raise and 
lower the bottom and to apply it with 
pressure to the lower end of the can. 

(To wet Continued ) 


RATES for 
per insertion 
word over 50 

RATES for all other classifications $7.50 
per insertion. Limit 50 words. 15¢ per 
word over 50 

ADVERTISEMENTS set in usual classi- 

“Positions Wanted" $5.00 
Limit 50 words. 10¢ per 

fied style Box addresses count as five 
words, other addresses by actual word 
eount Please send payme nt with order. 

SERVICE MANAGER available June 15th. 
Twenty-five years experience in air con- 
ditioning—refrigeration and major appli- 
ances. Two years instructor in large voca- 
tional school. Ability to handle and train 
men and manage a service department at 
a profit. Aggressive and ability to assume 
responsibilities. Would consider a position 
as factory representative. BOX 4009, Air 
Conditioning & Refrigeration News 


conditioning and both commefcial and 
domestic refrigeration. Prefer man be- 
tween 30 to 35 years old who will be 
interested in advancing to position of 
service manager. Give full details as to 
qualifications and experience in reply 


engineering preferred with experience in 
household refrigeration for exceptionally 
interesting sales position with large parts 
manufacturer. Prefer man 30 to 40 years 
of age Give all details in first letter. 
Reply BOX 4006, Air Conditioning & Re- 
frigeration News. 

SALES ENGINEER — Established west 
coast manufacturer of commercial refrig- 
eration requires experienced sales engi- 
neer to head heat exchange division. High 
potential in compensation and position 
with corporation. BOX 4014, Air Condi- 
tioning & Refrigeration 3 News 

| aie 

SALES MANAGER ‘Mave | outstanding | op- 

portunity in Florida. Must have ability 
to organize and direct sales force selling 
G-E residential and commercial heating 
and air conditioning. Annual sales goal 

$400,000. Earnings potential $10,000 up for 
right man. Reply BOX 4015. Air Condi- 
tioning & Refrigeration News 

SERVICE MANAGER-—$10.000.00 per year 
salary and bonus. Capable commercial 
and air conditioning expert to take full 
charge of existing Chicago service de- 
partment Must have sound business 
ability and sufficiently sales minded to 
expand present volume. Your complete 
qualifications will be held confidential 
BOX 4018 Air Conditioning & Refrig- 
eration News 


WANTED TRADE-INS for “export 
are buying trade-in refrigerators as-is 
sealed units, 1940 and later models, 5% 
cu. ft. and larger. all makes in any quan 
tity. Please give us the quantity, make 
model. size and year with your 
Seventh Avenue. New York 1, N. Y 


FOR ‘SALE 80 ton  ecsting equipment as 
follows: with magnetic starters and auto- 
matic controls: 2 Frick 4 cylinder Freon 
compressors 4% x 4‘, Model F.W.-440; 
2 4 H.P.—-208 volt-—-3 phase—60 cycle 
17) R.P.M. motors; 5 Aero fin coils, 4 
pipes deep, 18 pipes high 81” x 26” 
80 ton Buffalo fan 33” x 42” delivery 20,- 
000 C.F.M.; 3 new American coils model 
20300. BOVAL REALTY CO., 312 38th 
Street, Union City, New Jersey 

$52 BUYS standard brand \-HP 
type or sealed type complete units 
sizes up to 3 HP. Write for complete list- 
ings on units and parts. including Klixon 
overload relays @ 8. MANN REFRIG- 
ERATION SUPPLY CO. 440 Lafayette 
Street, New York 3. N. Y¥ 


display freezers with superstructure and 
Thermopane glass sliding doors. Only $340 

each, f.0.b. New York. List price $714. For 
complete details. write or call MANN RE- 

fayette St.. New York, Gramercy 3-8000. 
new catalog—on controls. valves, relays 
brass fittings. V belts—hermetic and open 
type units. All new merchandise at great 
savings up to 50%: sold on money back 
guarantee. WALTER W. STARR RE- 
FRIGERATION, 2833 Lincoln Ave.. Chi- 
cago 13, Illinois. 

tion and fixture business, representing the 
best nationally known lines. Volume over 
$500,000 annually. real money maker 
Terms to right party. Western Penna. 
area, serving 300.000 population. Owner 
retiring. BOX 4012. Air Conditioning & 
Refrigeration News 

NORGE SEALED units remanufactured or 
exchanged. Immediate delivery from stock. 
2 year warranty. Freon refrigerant. Write 
for prices and shipping instructions 
Genuine Norge terminals for Norge sealed 

12541 EZ McNichols Road, Detroit 5. Mich- 

 —s—is$s Be Bf ABS Besoescerore 


~A eoe=—- Ssae - = BS 

—_ = =a = = = + = = = = «= 2. 

A ie % V’ 358 won! 4 a ot See oe halle cs a + ii : Gace 5 Sneamamariss a : a — oe -f tee waammma > ei.) > De 
| aah a poeta vid ae bere by 8 Yano iG ae i. a .. a de. ° eee oe i. : woe Be ae eee e tae wa 7 
desma | oben ila tacetde ote ae a. a a ee ae | ea ee eee 
= ee 
| usqihicinbatiemercesenmeS 
es | ; | 3 > 2504477. AIR CONDITIONING APPra. 
: Li~ - RATUS. Robert G. Miner and Arthur O. 
‘l } Andersen, La Crosse, Wis, assignors to 
hae . The Trane Co., La Crosse, Wis. 
: ’ ro. . “ 
maxes c | ge | 
166.46. ICE-MAKER CABINET. Ray- 4 
mond Loewy, New York, MW. ¥., assignor i af 
to General Motors Corp., Dayton, Ohio. Tye ad j 
—=— IEE & 
j as if 
- 2. A 
—— | 
CO ) 
" Co : 
a: In 
| i 
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1 i 
2,594,529. FREEZING MACHINE. Eugen o 
' : : Wibushewich, Haifa, Israel. ‘ = 
, Ol Fs: = s 
AY OR | ] a Ly. R 
~ >a - ar 
ws <—” e ss 
we = 
we < os j ee ow ¥ 
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| a — ee Ad 
it for : oan} 
aunty ' é y 
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nus us nce | ~~) - 
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sales e yeor* months: ea Ff 
\eos! tw iast sth ‘4 = 
| witht 
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Joseph Askin, Chicago, Tl. assignor, by 
| mesne assiguments, to Electrimatic Co., 
| & corporation of Mlinois. 
” gt PW ast at 1 
———- , | 
P= a 
ee eweee os _. ‘ 
~ | “ < « ; 
. , ; ees — , | ‘ 
: ail > ‘ 
cae : ; 
units. Set of three. $1 plus postage. 1 
ae ee 
«| ; : 
: ; Bei riyiy d é > oo a a : 5 se ae 
“ab eae aay y ae SOO Scare ble Jes aa ‘ . ee Se ee eae erated a Ae ‘ Sek ee eee 
WS COE Sane Yn ae St Re 5 Bion tN acta ae RE er) ae s Re aaa es ee ie ee = ip) i: arg “SRY ses a 

JUNE 9, 1952 


necessary to refer solely to the issuing office for Additiona! air conditioning Job 

edditions! ‘data on _ a bid invitation issued b: 

ing U. 3S. Army Ordnance Offices: O 

Center a Arsenal: Frankford Arsenal; 

reenal; Rock Island Arsenal; 

y any of the follow- 


Picatinny Arsena!. 

facilities in building No. 16, 
S. Naval Station. New 
Orleans, Louisiana 

Tank Automotive 

Armory . 

a Arsenal; and Waterviiet Arsenal. Complete informa- 

tion on any purchase listed by any of those offices alone can be 

obtained from the Ordnance District Office nearest you. Its ad- 

dress is on file in your papoes Department of Commerce Field Description Quantity “a 1. 

Office. Do not ask an trict 
on & purchase ayy "‘s listed by ome of the above- 
offices. © 

Ventilatio ot 
Invitations for Bids sumbers will be followed by the letter ingieliatins , &s “Wargett Street Job 
a : lor proposals or quotations will be indicated in Bidg.. Raleigh 
will column ‘by, the itte coos “Qe if sum & te mumber General Services Administration, Denver, Colerade 

Description Quantity 

Huntsville, Ala 

Chamber, test, temperseture 2 
= air cooled. overall 
imension 5 ft. 6 in. wide 

WADC, Wright-Patterson Air Force Base, 0) 

Invitation for Bid /B/ and Requests for Proposal /Q/ are dis- 114 East 32nd Street, New Yor 16 
page 4 firms listed in the Bidders List maintained by the Frankford Arsenal, Philadelphia 37, Pennsylvania 
above activity 

5775-52 $ Jun 52 

Walk-in Refrigerator 1 ea 

—" ae 

& Contracting Office, Redstone Arsenal, 

Louis. Missouri. 
C be Co., St. Louis, Missour 
——~ Virginia 

Laboratory Trailer.—$25,( 

A complete bid set is available for EXAMINA- 

rate 8 Serv- 

TION ONLY by prospective bidders at the Air Regional Offices Aly conditioning system.—Job, S308,008 wees fae o 2 

located in the local trading area of the above activity, 

Liquid Refrigerant Pump 2 ea 
oil, pump, air compressor, 
and other specified equipment 
for liquid refrigerant pumping. 

Office o fice rlande Base, Corps Of Engineers, U. 8. Philadelphia District, 
jon, ee oe. oy Dee PO Bex set. Philadephia 1. Fenncyivente 
posa . jesk and wall.—-4.000 
Invitation of Bid /B’ and Requests for Pr i ere éis- Fan, air circulating. ¢ ) 
tributed to firms listed in the Bidders List maintained by the son Electric Mfg. Co., $100 Florissant Ave 

above activity. A complete bid set is available for EXA ws - . ~ be 

TION ONLY by prsepestive bidders at the Air Regional Offices 7 41,715.—Mid-West Heat Servic 3336 
cal t n be 

ae hh 11 Jun 52 Public Buildings om, General Services Administration, 

located in the 
Rehabilitation of the air Job 
conditioning system in the 

Photo laboratory; instal- New roof vents ah automatic temperature control - agen 
lation of complete air conditioni system including ducts towers at St. Elizabeth's Hospita}|, Warehouse 
cooling tower and compressors at Communications, Or- 

lando Air Force Base lorida 

ice, Inc 

Co., 52335 Whitby es Ptrasige nen 43 

Boulevard, Chicago 4, Illinois 

Weehingten 25, D. 

Shops Bidg.. Washington. D. ¢ $6,854 


Officer In Charge Of Coustraction, NOV 175666, U. 5S. Naval 
Station, New Orleans, Lowisiana 


Business Service Center, General Services Administration, 
" 8 Region 4, 50 Whitehall Street, S.W., Atlanta, Georgia 


Description—Contractor and Address 

Department of the Navy Bureau of Ships, Washington 25, D. ©. 
Cooling Coil, Type A, Size 41-46DF, DW.—106, $107,771 

§ ft 6 im. deep and 7 ft. high; internal dimension 30 in. high C “hee o., St in 

© in. wide and 72 in deep. stainless steel interior. tempera- 

ture range minus 80 degrees F plus or minus 180 degrees F 

full door opening with thermopane viewing. window forced 

air circulation within chamber Tenney model 37T or equal 

Contracting Officer, Purchasi A Content Branch (WCUR) 

Chilled Water Cooling Coils Type A. B 41-46 DW 
rtermaster Activities, manie Station, U. 

Air Conditioning & Electric Heating Unit in Mobile go 
x00 gmest @ & Furniture Co., Inc 

10 Jun 52 Armed Services Medical Procurement Agency, 
344-Q) Brooklyn 1, New York 
Refrigerator, Mechanical.—-1,298, (Exceeds $250,000) 

St. Louis, Missouri 
Air conditioning unit, skid mtd. including maintenance 
INA- L715 . 

ton Co., Inc., 1240 Jefferson Davis Highway _ ae 

Sectional Freezer by 
Elliott- Williams Has 
Self-Defrosting Features 

INDIANAPOLIS — Elhiott-Williams 
Co. is now manufacturing a sectional 
reach-in freezer with a self-contained 
gravity circulation cooling coil with 
self-defrosting features. 

The sectional arrangement allows 
these freezers to be carried through 
ordinary doors and set up in loca- 
tions that would be impractical with 
one-piece construction. 

Two men can easily set up these 
freezers as contrasted with a four 
or five men crew required for one- 
piece construction. 

The sections are so arranged that 
they can be added to easily for future 
expansion at a fraction of the cost 
over the purchase of a complete new 

Insulation is 5 in. pre-formed semi- 
rigid Fiberglass bats sealed with hot 
refrigerator hydralene. Pre-fitted sec- 
tions arrive with the freezer doors 
already fastened in place 

The freezer is finished inside and 
out with mill finished aluminum alloy 
with the appearance of stainless 

The gravity circulation § self-de- 
frosting cooling coil is factory as- 
sembled into the top section as a 
self-contained defrosting unit. Gravity 
circulation, it is claimed, causes less 
drying out or dehydration of stored 
food products, particularly unwrapped 
products such as bakery goods 

Heat from defrosting has little 
effect on the stored food, because 
the coil is mounted at the very top 


Mechanicsburg, Pennsylvania 

Your editorial in a recent issue 
of the NEWS recalls to memory the 
following definition of an efficiency 

“An efficiency expert is a man who 
knows less about your business than 
you do-—and gets paid more for tell- 
ing you how to run it than you could 
possibly make out of it--even if you 
ran it properly—instead of the way 
he wants you to.” 



The Canton Hardware Company 
Canton, Ohio 

I have just finished reading your 
editorial, “There Is a Remedy for 
Evil Competition.” May I venture a 
comment ? 

It is possible that too greedy manu- 
facturers and distributors have been 
sowing dragons’ teeth for the past 
six years? Haven't they been rather 
too eager to put in many dealers at 
the expense of the stable and depend- 
able dealer? It looks to me as though 
this greediness has, in many cases, 
killed the goose. Let me give you 
an example right from our own 

Before World War II we had been 
for a number of years the exclusive 
dealer in Canton for one of the lead- 
ing makes of refrigerators. When 
the war ended, the manufacturer de- 
cided to put three additional dealers 
in Canton. As you will remember, 
merchandise was hard to get. It was 
distributed on a quota basis. The 
quota that was established for Can- 
ton was based upon what our prewar 
sales had been and this quota was 
divided equally among the three new 
dealers and our company, the old 
dealer; this in spite of the fact that 
we operated two retail outlets, where- 
as the other dealers had only one 

For two years our salesmen had 
to send customers out of our stores 
because we could not assure any 
reasonable delivery, whereas the new 
dealers were usually able to make 
immediate or very quick delivery. 
Our salesmen were of course thor- 
oughly disgusted with this unfair 
treatment. The result was that this 
make of refrigerator has in Canton 
today about four dealers whose com- 
bined sales are less than one-fourth 

‘difficult for a legitimate dealer to 

of the number of refrigerators that 

we sold as a single dealer in 1939 
and 1940. This particular line of re- 
frigerator is practically dead as far 
as Canton is concerned. 

This is only one example of dozens 
I could cite you of other dealers and 
other manufacturers. I am sure you 
have observed the same thing. The 
manufacturers have made it very 

operate with the margin he needs in 
order to maintain service and end 
up with a profit. That's one reason 
why dealers everywhere are going 
out of the appliance business. 
Executive Officer 


J. Geo. Fischer and Sons, Inc. 
1019 E. Genessee Ave. 
Saginaw, Mich. 


It is very difficult for commercial 
refrigeration distributors to under- 
stand the protests of the food dealers 
to the so-called “freezer-food” plans 
which offer food without profit to the 
appliance dealer in order to sell a 
home freezer. 

For many years, wholesale grocers, | 
dairies, and ice cream manufacturers 
have been offering cases, coolers, and 
cabinets at wholesale to their food 
accounts in order to retain them as 
buyers of food. The same food mer- 
chant who purchased his case or 
cooler through a wholesale grocer on 
a distributor's cost basis is now 
shouting “Foul” when the shoe is on 
the other foot. 

I sincerely hope that the bill spon- 
sored by the refrigeration contrac- 
tors of Detroit and recently intro- 
duced in the state legislature which 
will prohibit “footballing” of one type 
of merchandise in order to sell an- 
other will be passed and that each 
industry will respect the rights of 

RAY FISCHER, Vice President 


The Warren Co., Inc. 
Los Angeles, Calif. 

Every week I read with great in- 
terest the latest issue of your valu- 
able paper which is extremely useful 
and of the greatest help, not only in 
the industry but from an engineering 
as well as sales point of view. 


Watch your summer profits 
hit new highs with 


Models for every commercial refrigeration 
and air-conditioning vse . . . 1/5 to 5 HP. 


—— —— . ———— 

of the freezer with the heat being 
pocketed in the top away from the 
stored food products at a lower level 

The refrigeration cycle in defrost- 
ing is so arranged that it is impoe- 
sible for condensing unit motor to 
become overloaded at any time either 
in defrosting or normal refrigeration 
cycle, Slugging of raw liquid refrig- 
erant after the defrost cycle is pre- 

Refrigeration installation consists 
in running the usual hquid and suc- 
tion lines from remote condensing 
unit placed anywhere, together with 
a hot gas defrost line 

Because of the sectional feature, 
these reach-in freezers are available 
in unlimited sizes, the smallest hav- 
ing a capacity of 70 standard bakery 
pana, 750 Ibs. of frozen food capacity, 
and 72 2\-gal. ice cream cans 

Any refrigerating machine using 
“Freon-12," methyl chioride or sul- 
phur dioxide can be used, supplied 
either by Ellicott-Williama or the 

Service Station In Atlanta 
To Be Opened by Sunbeam 

ATLANTA--A new Sunbeam serv- 
ice and parts station was scheduled 
to be opened at 276 Pryor St. 58. W 
here on June 9 under the manage- 
ment of Wayne Schendel, according 
to John Gage, local representative of 
Sunbeam Corp 

Gage said the station, to be known 
as Sunbeam Appliance Service Co., 
will serve the southeast, providing 
service and parts for all Sunbeam 
products to both dealers and con- 
sumers. Schendel will supervise a 
staff of six persons 


eC tt sage pee ee ae 

Hot and humid days leave no margin for delays — not when it's a 
matter of servicing a worn-out compressor. Customers stand to lose 
too much by waiting. And that's where yoy stand to gain a lot of 
sales ground . . . by cashing in on the double-edged selling advan- 
tage Servel Supermetic offers you: 
1. Extra-quick pickup or delivery on your every require- 
ment at your nearby Serve! Wholesaler. 
2. Extra-quality construction that keeps every customer 
sold on every Supermetic you install. 
ANY TIME you're up against a down-and-out condensing unit, re- 
place it with a reliable Supermetic. ANYWHERE there's a replace- 
ment remind him regularly of Supermetic superiority. 
You'll see your summer profits hit a new high . . . and keep on 
growing! Mail coupon for address of your nearest Servel Whole- 

101 Wholesale Suppliers sliiy a shnsiias stock of 
Supermatics—in oll sizes from '/ through 3 HP — available 
with Servel’s Low-Cost Factory Warranty, 

MAIL rem a.gcad For FULL FACTS! 



i ges oh Sell 

DEPT. A-61 

Send full details about Servel Supermetic and name of nearest 
Wholesale Supplier” 


NAME (personal) 




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Freezer-Food Plan Activities -- 

(Conciuded from Page 1, Column 3) 
Many of the recent developments 
im the freezer-food plan field had to 
do with words of caution to both 
plan operators and the public. Warn- 
ings and recommendations came 
from the National Food Distributors 
Association (NFDA), a district Office 
of Price Stabilization official, Better 
Business Bureaus in St. Louis and 
Washington, and others 

NFDA suggested that its members 
go on record as warning housewives 
that wholesale savings claimed for 
consumers by some plan promoters 
“are often nebulous, to say the least.” 

Also, homeowners signing con- 
tracts to purchase cabinets “should 
make sure that the promoters 
possess the ability to deliver frozen 
foods of standard quality at actual 
wholesale prices,” the association 
stated, adding , 

“The situation is fraught with dis- 
appointment to housewives if the 
wholesale savings claimed on the 
foods is added to the cost of the 
cabinet or its installation and de- 
livery charges. It is especially im- 
portant to know if the foods deliv- 
ered are of inferior quality.” 

According to NFDA, a number of 
quick frozen food distributors have 
complained because their names 
were given to housewives coupled 
with an unauthorized statement by 
the cabinet promoter, claiming that 

the distributing firms would fill the 
appliance at wholesale. 

In Fresno, Calif, Russell Pavey, 
acting director of the district OPS. 
warned that OPS regulations forbid 
requiring a person to purchase a 
freezer in order to buy beef items 
in quantity 

“Purchases of freezers or other 
appliances and purchases of beef 
must be separate transactions,” he 
pointed out. “The purchasers of 
either commodity must have a free 
choice as to what they buy without 
any tie-in arrangement.” 

Better Business Bureaus in St. 
Louis and Washington issued recom- 
mendations pertaining to the adver- 
tising and selling of freezer-food 

The St. Louis BBB guide lists two 
points not included in some BBB 
standards. They are: 

“Extra charges (e. g., for delivery, 
cutting, wrapping, financing, etc.) 
which must be paid, and which will 
affect specific prices quoted or gen- 
eral savings claims made, must be 
mentioned conspicuously and _ in 
immediate conjunction with such 
prices or claims. 

“Any illustration used in connec- 
tion with a specific offer shall ac- 
curately depict the freezer to be de- 
livered in connection with the offer 
being made.” 

The Washington BBB announced 

New York Licensing Proposals - - 

(Concluded from Page 1, Column 5) 

Spokesmen for American Federa- 
tion of Labor groups opposed the 
measure chiefly on the ground that it 
would have an “adverse effect” on 
union membership and might create 
jurisdictional disputes among local 

Myron D. Miller, representing the 
Refrigeration Industry Safety Ad- 
visory Committee, declared that 
licensing would limit the number of 
persons going into business and 
would not eliminate bad workman- 
ship “if there is any.” 

Miller said that “safety” had been 
advanced as a prime factor in the 
consideration of the licensing meas- 
ure, and he offered the following tes- 
timony in refutation of the concept 
that present-day refrigeration sys- 
tems offer a hazard to public health 
and safety: 

1. There has not been a single 
fatility caused by “Freon” refriger- 
ants in the 20 years they have been 
in use in the U. 8. 

2. The Industrial Commission of 
Ohio has paid over 2 million compen- 
sation claims in the past few years. 
Of this number, only 11 involved re- 
frigeration; of the 11, six were 
household refrigerator cases. 

3 The New York City Fire Depart- 


Chief Product Engineer wanted 
by national manufacturer of 
commercial refrigeration. Full 
responsibility for product develop- 
ment, research, design, laboratory 
testing, and inspection. High level 
compensation for qualified man. 
Mail resume of experience to Box 
4011, Air Conditioning & Refrig- 
eration News. 

- eet 



ment reports that there has not been 

a single fatality in recent years 4 

caused by commercial refrigeration | 
and air conditioning. 

4. Refrigeration accidents are so 
rare that the insurance companies do 
not have a classification covering re- 
frigeration. | 

The following other points were 
made against contractor licensing: 

The public suffers by restrictive | 

licensing because of higher costs, 

brought about by restriction of com- | 


Licensing is inequitable. A license 
board is given power to review not 
only the applicant's ability, but his 
“character and fitness” as well. 

If any incompetents do exist, licens- 
ing will not eliminate them. 

Licensing does not in any way in- 
sure safe and high quality installa- 
tion. A mere holding of a license, 
even though it may be based on some 
type of examination, in no way guar- 
antees that an installer will do a 
competent job. 

Refrigeration contractor licensing 

will tend to limit New York City | 

contractors from doing business in 
other cities. 
when one city enacts a licensing law 
that keeps outside contractors from 
taking jobs within the city, other 
cities in the area immediately react 
with similar restrictive ordinances. 
Should New York enact such a meas- 

Experience shows that | 

ure, the whole country would quickly | 

be hit with restrictive refrigeration 

Support for the contractor licens- 
ing proposal came in a presentation 
by Nathan Edelstein, representing 
the Refrigeration & Air Conditioning 
Guild, Inc., who said that the bill, if 

passed, would assure the public of © 

and would assure safe installations. 

Edelstein stated licensing would 
“weed out the undesirables” and 

| would maintain needed supervision 


The careful research of The 
Warren Company's engineers 
to meet the needs of retail 
stores for a utility display-and- 
storage case is proving its worth. 

Stores that have installed the 
Warren COUS report it is a 

small investment for its value 
in stepping ~ &. ~s drastically 
sales and profits of qeodues, 
dairy products, or packaged 
meats. For free literature in 
full color, address Warren 
Refrigerators, Atlanta’ 1, Ga. 

standards of workmanship | 

over all those entering the business. | 

its suggested freezer-food standard 
and advertising guide after an ex- 
tensive study of savings claims made 
in local promotions. The bureau's 
recommendations were presented at 
a meeting attended by some 50 rep- 
resentatives of appliance and food 
firms and newspapers and radio sta- 

Also in Washington, an appliance 
dealer ran advertisements in local 
daily newspapers advising the public 
to “read the facts before you buy a 
food and freezer ‘tie-in’ plan.” 

Sidney P. Faber, president of 
Faber-Benson's, said the facts were 
that consumers don't have to buy a 

freezer to get food at “so-called 
‘wholesale’ prices,” buy a _ large 
initial supply of food to get a 

freezer, sign long-term contracts with 
a particular food firm, purchase par- 
ticular brands of freezers, or pay 
more than the regular cash price for 
the freezer. 

The dealer offered to give cus- 
tomers from $60 to $100 worth of 
frozen foods, depending on the size 
of the freezer they buy, and to in- 
troduce them to area food whole- 
salers as further sources of supply. 
But, he said: 

“I tell them to go to their corner 
grocer and tell him how much and 
what they want to buy. They can 
generally get their food from him 
just as cheap, if they purchase in any 
quantity at all, as they can from a 
food distributor.” 

In the same city, the Electric In- 
stitute of Washington, the Times- 

Herald, and appliance dealers 
launched a “Home Food Freezer 
Festival” that will last one month. 

One reported objective of the cam- 
paign will be to urge freezer pur- 
chasers to patronize their local re- 
tail food store. 

NOW! mobile refrigerated vending 

in the HOLD-OVER Vending Cabinet 

Here is the Mobile Vending Cabinet you've been 
- one that keeps its contents as 
uniformly cold as a compressor-cooled store instal- 
lation. Although mobile, it requires no dry ice and 
you have no electrical or other connections to make 
on location. Predetermined low temperatures are 
maintained for 10 to 12 hours by the “Hold-Over” 
principle, a method of refrigeration fully proved 
through wide use in the transportation of ice cream 

looking for . . 

and perishable foods. 

KOLD-HOLD =: preterm ovens ait te wie -= 

NEMA Firms Sell 298,092 Refrigerators In March 

Summary for March and First Three Months, 1962 
Complete Refrigerators Only—Sales by Sizes—U nits 

MARCH (16 Companies) 

(48 States Other 
Sizes and D.C.) Canadian Foreign 
1. Less than 4 cu. ft 
S OW Oe 0 00t stances 1,435 24 
ee S Aerie ys." 
4 6 cu. ft. 15,840 3,357 
RE pe a RE 22,180 730 1.874 
Ol We TS chcrinvk css 75,067 645 6,107 
a OO Fr idwdsc cc: 75,709 1311 3,634 
Ci Fs hav bee cncere 29,469 1,202 
9 11, 12, 13 cu. ft. ‘and up 7,272 iv? 1,273 
ie i ANE ae 276,972 3.399 17,721 
FIRST THREE MONTHS (16 Companies) 
(48 States Other 
Sizes and D.C.) Canadian Foreign Total 

1. Less than 4 cu. ft 
a ab Ae San kesianeses 4,467 698 5,165 
Se i SSR 
CO  ohdanweckesae 55,975 74 9,730 65,879 
'f, 2 Bees 76,361 2,280 6,726 85,367 
We Ge ls acndacekuwcees 189,545 2,352 14,174 206,071 
Me Oy Gr eedeaasiee sas 198,495 2,747 6.694 207,936 
ee OF ss Sree tee 103,646 1,645 3,325 108,616 
9. 11, 12, 13 cu. ft. and up 168,580 250 3,511 172,341 
a Pew erpesce ee 797,069 9,448 44,358 851,375 

Participating companies: Admiral Corp.; Avco Mfg. Corp.; The Coolerator 
Co.; Deepfreeze Appliance Div., Motor Products Corp.; Frigidaire Div., General 
Motors Corp.; General Electric Co.; Gibson Refrigerator Co.; Hotpoint Inc.; 
International Harvester Co.; Kelvinator Div. Nash-Kelvinator Corp.; A. J. 
Lindemann & Hoverson Co.; Norge Div., Borg-Warner Corp.; Philco Corp. 
Refrigeration Div.; Sanitary Refrigerator Co.; Seeger Refrigerator Co.; and 

Westinghouse Electric Corp. 

without dry ice 

You can mount a “Hold-Over” Vending Cabinet 
on a motor scooter or as a side car to a bicycle for 
street vending. You can deliver it by pick-up truck 
to corner vending stations for specific picnic 
groups, ball games or other sporting events. You 
can provide facilities for the transportation and 
sale of ice cream and frozen foods on non-insulated 
trucks and on trucks equipped only for medium 
temperature operation. 

Send today for descriptive literature and prices. 

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