(INSIDE DOPE
by GEORGE F. TA
:
RE
Stories of the Week
Gags of the Week
Philosephy of the Week
On Foot in the Door?
New Factor In Air Conditioning
Stories of the Week
To his deathbed the Founder of
the Firm summoned all his relatives.
“Pop” tearfulled daughter Sally,
“we'll give you the biggest funeral
in Detroit history.”
Son John didn't go along with
that
“After all,” he interjected, “Dad
would like us to conserve his assets.
Let's not go overboard with flowers
and limousines.”
“You're so right,” chimed in a
daughter-in-law. “We shouldn't be
ostentatious. And we can save money
by eliminating al! those frills.”
The Old Man reared up.
“Help me put my pants on,” he
grimmed, “and I'll walk to the ceme-
tery.”
Strike! Long-distance phone oper-
ators quit work. Executives were
pressed into service in order that
the “long lines” be kept alive.
Big Chief Boredchairman plugged
in a call from Boston to San Fran-
cisco, Obviously the phoner was a
child.
“Shouldn't you ask your mother to
approve this expensive cross-country
EMERGENCY?” he gentled.
Two-seconds pause.
“Yes, it's all right,” trilled the
same soprano voice. “This is my
mother.”
“Can you earn money as fast as
your wife spends it?”
“Why, yes. She hounds me to save,
as a matter of fact. My trouble is
I can't keep up with Truman.”
Gags of the Week
Most refreshing humorist in many
a day is Herb Shriner, the Hoosier
Pagliacci. Some of his best gags:
“Congress was real smart this
year. They raised the liquor taxes,
then made other taxes so high people
had to drink to forget their troubles.”
“One-way streets didn’t work out
back home. There was only one
road, and when the drivers took it
they couldn't get back to town.”
“Here in New York I've spent 20
bucks in tips to get my hat back,
and still it doesn’t fit me.”
Philosophy of the Week
“We don't have to match our ene-
mies man for man. We aren't going
to dance with them.”——-RoBert A.
Lovett, Secretary of Defense.
“Men of cheerful disposition win
jackpots.”"—~WILSON MIZNER.
“If an opinion contrary to your
own makes you angry, that is a sign
that you are subconsciously aware of
having no good reason for thinking
as you do,.”--BERTRAND RUSSELL.
“Our basic concept of society is so
superior to that of the Russians that,
if a total war can be avoided, time
definitely is on our side.” SENATOR
FULBRIGHT of Arkansas.
“The frontiers which divide man-
kind are not primarily the national
or political frontiers. They are fron-
tiers of the mind and the spirit which
spring from limitations of training
and experience, differences of memory
and tradition and belief and taste,
and the wilful or accidental exploita-
tion of these limitations and differ-
ences for sinister ends.”"—-Ross MCc-
LEAN, Unesco.
“An able man attains power
through gentle words and resolute
actions.”-—BERNARD BARUCH.
“Those who discuss sharing the
wealth forget the necessity of creat-
ing wealth to share. There has
recently grown up & philosophy of
‘survival of the sickest’ instead of
the fittest."—Davip SARNOFF, presi-
dent RCA.
(Concluded on Page 6, Column 4)
ln * ee aareras Kg ar
|. SSSUED EVERY MONDAY AT 450 W. FORT ST. DETROIT 26, MICHIGAN. ESTABLISHED
o- ‘AIR CONDITIONING &
@ REFRIGERATION
1926. |
‘News:
Reentered os second-class motter October 3,
1936 at the post office ot Detroit, Michigan,
under the Act of March 3, 1879.
Trade Mark Registered U. S. Patent Office. Copyright 1952, by Business News Publishing Co.
NARDAtoAsk Mfrs.
To Bring Out Only
One Line Per Year
CHICAGO-—-The National Appli-
ance & Radio-TV Dealers Association
announced that the first steps toward
one annual, basic appliance and TV
line from each manufacturer will be
taken at its midyear meeting.
The meeting will be held June 22-
24 at the Hotel Sherman here.
Mort Farr, NARDA president, said
the one-line-a-year drive is aimed at
simplifying the retailer's inventory,
buying, and promotional problems.
The campaign is expected to follow
the pattern of the drive for inboard
pricing of television which came
from the annual convention in Janu-
ary.
(Concluded on Page 4, Column 1)
Kelvinator Reduces
Low-Priced Models
DETROIT — Kelvinator has an-
nounced suggested retail price reduc-
tions of $28 to $35 on its lower-priced
refrigerators. One electric range
model was reduced $13, and $20 was
cut from the suggested price of the
company’s dehumidifier.
Charlies T. Lawson, vice president
in charge of Kelvinator sales, said:
“We expect these sharp reductions in
our lowest price models to give added
stimulus to the refrigerator retail
trade, which has shown considerable
improvement since the suspension of
Regulation W.”
The new suggested prices follow:
Refrigerator models AB and AC,
$194.95; NS, $199.95; NH, $239.95;
ES, $249.95; and EA, $339.95; range
model ER-7, $299.95, and dehumidi-
fier model KD, $139.95.
No price changes were made on
other models,
Few Surprises Expected
At Chicago Markets
CHICAGO — Few surprises are
expected at the Chicago midyear
homefurnishings markets which be-
gins June 16 at the American Furni-
ture Mart and the Merchandise Mart,
but hotel space is tight, at least for
the early part of the market period,
and the usual throng of retailers
are expected.
Some price changes may pop up at
the markets, although most of the
major appliance manufacturers have
(Concluded on Page 4, Column 4)
Nema Refrigerator Sales
Drop 44% In Ist Quarter
(See Table on Back Page)
NEW YORK CITY—A 44% drop
in refrigerator sales during the first
three months of 1952 as compared
with the same period in 1951 was re-
ported recently by the National Elec-
trical Manufacturers Association
based on figures submitted by 16
member companies.
These firms sold 851,375 refrigera-
tors in the first quarter of this year
and 1,503,476 units in the same period
of 1951.
March sales volume was just half
that of last year. A total of 298,092
units sold this year as compared with
591,449 in 1951. February sales were
off by only 35%; from 423,420 units
to 277,986 units.
Foreign sales for the quarter did
not fall as sharply, being down only
29% from last year. They numbered
54,306 units this quarter as compared
with 76,035 in 1951.
Freezer-Food
Plans ‘Blow
Hot and Cold’
DETROIT — Freezer-food activity
has diminished on some fronts but
on others the plan is still being
pushed aggressively.
One of the newest plans is jointly
sponsored by Hotpoint Inc. and
Grand Union, an eastern food chain.
Under this program, each purchaser
of a particular Hotpoint freezer will
be given $75 in certificates which
can be exchanged at a Grand Union
store for frozen food.
In Detroit and Chicago, trade re-
ports indicated that the enthusiasm
of some freezer-food plan operators
had died down considerably after big
initial advertising splashes failed to
produce expected results. There
were several programs, however,
still going full blast.
Meanwhile, some big food chains
like A&P, Safeway, and Kroger con-
tinued to steer clear of the plan. An
executive of another chain, Food
Fair Stores, Inc., although not con-
cerned over losing business to freezer-
food clubs, branded as “misleading”
the claims of some plan operators
that freezer purchasers can buy
food at “wholesale prices.”
(Concluded on Back Page, Column 1)
Rathbun Heads Sales
At Drayer-Hanson
LOS ANGELES—In one of a series
of new appointments announced by
George J. Morton, president of
Drayer-Hanson, Inc. here, manufac-
turer of air conditioning and refrig-
eration equipment, Ross Rathbun has
been named sales manager to succeed
Albert Hanson, who has assumed the
post of plant manager.
Rathbun has a wide background of
in the industry, having
conditioning division; vice president
of B. F. Sturtevant Co.; and presi-
dent of Baker Refrigeration Corp. He
has served as a vice president of the
Air Conditioning & Refrigerating
Machinery Association.
Hanson, whose appointment to the
(Concluded on Page 21, Column 4)
Not Everyone Likes
Fast Defrosting,
Engineers Told
By C. Dale Mericle
ATLANTA—With an all-day con-
ference on automatic defrosting for
domestic refrigerators, a full morn-
ing session on all-year residential
air conditioning, and a technical re-
search exhibit in addition to three
regular technical sessions besides in-
spection trips and entertainment
features, the spring meeting of the
American Society of Refrigerating
Engineers at the Biltmore hotel here
June 1 to 4 proved a busy one.
The Domestic Conference covered
the subject of automatic defrosting
rather brgadly and included descrip-
tions of systems used in five different
makes as well as general considera-
tions, but much interest was aroused
when users’ reactions were presented
by Miss Willie Mae Rogers, director
of home economics for Admiral Corp.
“In 75% of the cases, women are
apparently satisfied with automatic
defrosting, but the other 25% are
less happy,” she declared. “Dealers
consider automatic defrosting the
most powerful sales tool introduced
for the refrigerator in years, but the
(Concluded on Page 21, Column 1)
Vogel Elected
ACRMA President;
Group Optimistic
HOT SPRINGS, Va.—A. O. Vogel,
vice president, The Vilter Mfg. Co.,
was elected president of the Air Con-
ditioning & Refrigerating Machinery
Association at the group's recent an-
nual meeting here.
The three days of meetings of the
members of this association, who are
manufacturers of commercial and in-
dustrial air conditioning and refriger-
ating equipment, were marked with
optimism as to the near-term outlook
for sales of the industry's products,
particularly of the heavier types of
equipment.
Despite the current softness of the
appliance market in general, it was
felt that, because of the basic essen-
tiality of refrigeration and air condi-
(Concluded on Page 4, Column 3)
‘Fortune’ Survey
Magazine Asks: ‘Who Pays List Price?’. . .
Describes ‘Deal’ In the Chain Stores
NEW YORK CITY—“Who Pays
List Price?” asks Fortune magazine
in its June issue article of that title,
which is a report on the radio-TV-
appliance market “where no one ap-
pears sure whether it is better to
work for the retail markup or give
it away.”
On the basis of a survey made in
a number of major cities, Fortune
concludes that no more than 10% of
the buyers of major appliances in
New York and Chicago pay list price,
and probably not much higher a per-
. The survey
dealer is quoted as saying that “any-
body who buys appliances at retail
list is either illiterate, has a bad
credit rating, or is stupid.”
to make large from dealers
and distributors who are overstocked,
and Fortune says many of the pro-
motions of such chains are built on
distress merchandise bought from
distributors.
Fortune says there are some hard
and fast lines between the types of
outlets that will bargain with a cus-
tomer and the ones that won't.
Department stores, the article says,
usually confine themselves to “a little
gentlemanly negotiation about the
size of the trade-in.” The big dis-
count house in the metropolitan area,
though it sells at a sharp discount,
will not bargain; whatever the dis-
counted price is, every customer pays
it. The haggling is most common with
the small dealer and the appliance
and TV specialty chain.
Fortune describes the ‘
routine” calculated to give the least
possible concession to the customer
and still make the sale.
“Unless the item is a special pro-
motion that has been officially price
(Concluded on Page 4, Column 5)
Hearing In N.Y.
Kills 2 Bills,
Defers Other 2
Licensing of Contractors
Still Being Considered;
Chances Thought Slim
NEW YORK CITY—Two of the
four proposed measures covering
licensing of New York City refrig-
eration contractors and servicemen,
and operators of refrigeration sys-
tems, were withdrawn, and action on
the other two were deferred, at the
recent public hearing on the proposals
before the city council.
More than 200 members of the in-
dustry, users of refrigeration equip-
ment, and other interested parties
showed up at the hearing, and the
sentiments of the majority of those
present were indicated early when
Councilman Jack Kranis announced
that he was withdrawing Introduc-
tory Bill No. 4 and Introductory Bill
No. 487 which he sponsored.
Bill No. 4 would have required a
licensed operator 24 hours a day on
any premises in which refrigerating
or air conditioning equipment with a
combined capacity of 10 tons or more
is maintained. Bill No. 4 would have
licensed all individuals servicing
household refrigerators of any type.
From the attitude indicated by the
council committee members at the
hearing it is considered probable that
they will table Introductory Bill No.
45, which would set up residence and
experience qualifications for opera-
tors of refrigeration systems.
Thus, the debate at the hearing
was concentrated on Bill No. 524,
proposing licensing of master refrig-
eration contractors, setting up a five-
man board to pass on applicants, and
giving written examinations to all
persons or corporations desiring to
engage in the installation and service
business. Bill No. 524 was introduced
by Councilman Hugh Quinn of
Queens.
The proposed contractor licensing
measure was attacked from many
sides.
Arnold White, representing the
Commerce and Industry Association,
said the Quinn bill would “have a
most crippling effect on the refrigera-
tion and air conditioning industry.
It proposes a second system of licens-
ing, inspection, permits, and controls
by the Department of Housing and
Buildings, superimposed on the al-
ready existing controls and authority
vested in the Fire Department.”
(Concluded on Back Page, Column 1)
Improving Steadily
LOUISVILLE, Ky.—-Sales of Gen-
eral Electric appliances have im-
proved steadily in recent weeks,
reports Clarence H. Linder, general
manager of the major appliance divi-
sion, who said the unit retail sales
during May were up about 24% from
April and were about 25% higher
than in May, 1951.
Sales of G-E refrigerators, which
were down 27% from 1951 in the
first quarter, have picked up to the
extent that for the five-month period
ended May 31, sales were only 9%
behind the comparable period last
year.
| IN THIS ISSUE |
‘Sell the Husbond’ Psychology Builds
Volume for Appliance Dealer
Counter Freezer” Dealer Finds inexpen-
sive Demonstration Attracts Prospects 9%
Small Town Deoler Finds Trade-ins Help
Close Sales
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; OPS interpretations of Ceiling Price |
licad Trout Frolic In Refrigerated Pool in 7
mee Low Temperature, Humidity Prolong Seed a
an Corn Life 7 a
: ee
<a seems to indicate that the smaller .
od the community, the greater percent- Supermarket Survey Shows Stores Are a
a age of people paying list price. One 85% Sell-Serve ond All Hondle a
ah eit MM. cc vcoudhe cecxade: O28 a
ies Water for Greater Humidity Control 18 at
Pa In such a market, the magazine Slants on Service ...........6....-. 1 a
are points out, the specialty appliance Basic Refrigeration Controls .......... 17 ss
Aa chain can exert considerable pres- Refrigeration Problems—Avtomatic De- os
: sure. Because it buys in volume, it WOMAG - viveccesticesssccctesstin> MQ i
as from manufacturers, but is also able [EE = Government Contracts ............... 23 is
mre ‘sf
ra P
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2 aes Oe A ee
Refrigerated Lead Acid
Batteries Retain Potency
WASHINGTON, I) c A new
methed for #oring wad acid batter-
ee, by which the
{rigeruted t
hatteries are re.
maintain potency of the
charge, wae diacioeen recently by Dr
MH OC. Diehl. directa: of the Refrig
eration Research Foundation in «
report released ty foundation mem
bere and members of the National
Aseoriation .of Refrigerated Ware
houses
Uniike ordinary warehousing pro
cedures witch make frequent re
charging of batleries in storage
necessary the refrigerated ware
housing method greatly retards the
elf discharge of lend ecid batteries
Mtored at « temperature of 32° F
batteries require recharging only
onee every ax tmontha Stored at
indinary air temperatures, recharg
ng Ww heceseary af periods of from
me to four weeks
Battery manufacturers and dis
ributors ate constantiy increasing
their use of public refrigerated ware
housing industry (tacilities as a con
aequence of the cont saving poasibil
ties of refrigerated storage
Through the Hefrigeration Ke
Foundation continuous re
search i«@ being carried on in the
field of new products for refrigera-
ton. Each prospect is thoroughly
tested before being recommended to
the industry at large as « suitable
item for commercial storage
TREF is the important research
and technicw! adjunct of the refrig
erated warehousing industry repre
sented by the National Association
of Nefrigerated Warehouses.
search
PACKLESS V VALVES.
cod-Action
AIR CONDITIONING & REFRIGERATION NEWS, JUNE % 1952
Bush Mfg., Heat-X Name
Theis Sales Engineer
WEST HARTFORD, Conn.--Bush
Mig Co. here and Heat-X-Changer
Co. of Brewster, N. Y. have an-
nounced the appointment of Howard
J. Thele as sales engineer for both
companies. His headquarters will be
in Minneapolia
Theis has long been identified with
the refrigeration industry and its
wholesale distribution phases. In his
new position he will cover North and
South Dakota, Nebraska, Iowa, Min-
nesota, and the northwestern portion
of Wisconsin
Appointment of Theis completes
the expansion program of both com-
panies, establishing nationwide cov-
erage. Sales engineers and branch
offices are strategically located so
as to better serve the many Bush
and Heat-X-Changer customers
Ross Roy New Ad Agency
For Servel A. C. Division
EVANSVILLE, Ind Ross Roy,
Ine. of Detroit has been appointed
as the new advertising agency for
the Air Conditioning Div. of Servel,
Inc, it was announced by Robert M
Stevens, Servel advertising manager
The fast growth of the market
for air conditioning and the steady
expansion of the Servel air condition-
ing line,” Stevens said, “are reflected
in Servels plans for greatly in-
creased advertising in all media.”
Servel recently announced the ap-
pointment of Hicks & Greist, Inc
of New York, as the advertising
agency for its appliance line
with Mtxclusive “4
‘Balan
STANDARD TYPE
Bail check in balancing channel
permits diaphragm inspection
and replacement with valves
under line pressure. Sizes, 4"
thru %" flare; 4" thru 1%" O.D.
Solder, Ye" thru 1" F.P.T.
BLUE BANTAM TYPE
Same as standord
Action valve except thot dia-
phrcgms cannot be inspected
or replaced under line pressure.
Size 4" thru %" flare and O.D.
Solder
Bolanced-
“" thre 1",
thru 5”.
LINE VALVES
really give you
something extra
They give more dependable service because
of advanced field-proven design and
construction as well as patented features.
Compact and strong with self-oligning
stem disc. Sizes (F.P.T.), screw bonnet:
bolted bonnet 1%"
thru 2°— with flange connections 14"
OPS Interpretations
WASHINGTON, D. C..-The first
dozen interpretations of Ceiling Price
Regulation 93, which governs con-
struction and related services and
sales of installed materials, were
iasued recently by the Office of Price
Stabilization
Interpretations affecting contrac-
tors handling appliances, refrigera-
tion, and air conditioning services
are as follows
Interpretation 1: Minor plumbing
and electrical services, such as clean-
ing « drain or repairing a leaky
faucet or a defective § electrical
switch, would be considered “the re-
pair of an existing building,” under
section 2 (a) (1) and would be gov-
erned by CPR 93. However, services
consisting of the installation, mainte-
nance, and repair of “appliances”
would be excluded from CPR 93 by
section 3 (b).
Interpretation 3: Section 3 (b)
provides that separate installed sales
of appliances are not covered by CPR
93. However, where installed sales of
appliances constitute an incidental
part of a building. contract, which
contract is covered by CPR 93, the
installed sales of appliances are sub-
ject to CPR 93.
Interpretation 4 (in part): Where
a manufacturer sells commodities
and makes a separate charge for in-
stallation or erection services, section
2 (a) (3) provides that the ceiling
prices for the installation or erection
services alone are determined under
CPR 93
In such instances, under section
3 (c), ceiling prices for the commodi-
ties, as distinguished from installa-
thon or erection services, are estab-
lished pursuant to the General Ceil-
ing Price Regulation or the appli-
cable manufacturer regulation.
The foregoing situation is to be
distinguished from the situation
where the manufacturer sells com-
modities and services without «a
separate statement of charges for
each. In the latter situation, the en-
tire transaction is priced under
CPR 93
Interpretation 7: Filing under CPR
4 is not a prerequisite to the estab-
lishment and use of ceiling prices
under CPR 93. As of the effective
date of CPR 93-—Nov. 20, 1951--CPR
34 was superseded as to construction
services covered by CPR 93.
Therefore, a seller of construction
services under CPR 93 need not com-
ply with the filing requirements of
CPR 34 before he can apply the pro-
visions of CPR 93. However, this will
not affect the seller’s status in re-
spect to past transactions when he
was under CPR 34.
Interpretation 10: Where a seller
had a CPR 93 base period practice of
applying markups to materials costs,
he must apply information in Part 2
of Form 101 regarding his base
period materials costs and his per-
centage markups over such costs.
In determining his markups on
varying categories of materials, many
sellers used the prices shown in cata-
logs, price guides, or price services
as their costs. Although CPR 93 has
not specifically authorized the use
of such publications, in some cases
it may be practical, however, for a
ES
Globe and angle types with
solder connections, bolted bon-
nets, sizes %" thru 5%" O.D.
SEMI-STEEL
WING CAP TYPE
With bolted bonnets and square
Furnished with
bens tailpieces (0.0. Solder) 13%”
thre 5%" or with steel tail-
pieces for es to pipe, sizes
1%" thru 5
Also Globe and angle types with
F.P.T. connections, sizes a”
thry 2°.
HENRY — Standard equipment by leading Manufacturers, Army, Navy,
Coast Guard and Maritime Commission « Stocked by Leading Jobbers
WRITE FoR CATALOGS
HENRY VALVE CO.
Volves— Driers —Stroiners—Contro! Devices and Accessories for
Refrigeration, Air Conditioning and Industrio! Applications
MELROSE PARK, ILL. (CHICAGO SUBURB)
CABLE: HEVALCO, MELROSE PARK, ILLINOIS
®
°
seller to refer to a catalog, price
guide, or price service to determine
his materials costs in lieu of a sepa-
rate listing of all the materials in
Part 2 of Form 101. However, this
must conform to the seller’s base
period practice.
The instructions accompanying |
Form 101 require that the seller list
“every type of category having a
different percentage markup.”
ing the CPR 93 base period a seller
varied his markups for different cate-
gories of materials, and the same
catalogs, price guides, or price serv-
ices then and now used by him broke
down the materials into the same
categories, OPS instructions would
be satisfied by the seller's reference
to that publication for the breakdown
of categories.
seller reports for each category must
reflect his actual base period prac-
tice and, further, must correctly re-
flect the reduction in profit percent-
age as required by CPR 93.
To the extent that it meets, for any
seller, the foregoing criteria, the use
If dur- |
The percentage markups which the |
of a catalog, price guide, or price |
may be approved.
Some sellers during the CPR 93
service as a reference by that seller |
base period customarily used over- |
head and profit percentages based ©
| upon selling prices rather than upon |
costs. Such sellers may, in Part 2
of Form 101, use markups in terms
| of percentages to sales rather than
percentages to costs as such markuge
|
|
|
» Several Affect Contractors Handling eee
© Refrigeration, and Air Conditioning Services
are identified as being formulated
on Uthat basis.
tien 11: Filing on Form
101 is required only from those
sellers who sell construction services
on an hourly rate basis or on a time
and materials basis and who deter-
mine ceiling prices upon one or more
of the subparagraphs of section 21.
Form 102 need be filed only by a
seller who, due to an increased labor
cost incurred subsequent to his origi-
nally filing on Form 101, finds it
necessary to increase an hourly rate
which he had previously reported on
Form 101.
Filing on Form 103 is required
only from those who sell construction
services on an installed sales basis
subject to section 22 (c).
Form 104 need be filed only by one
who, due to an increased commodity
cost incurred subsequent to his origi-
nal filing on Form 103, finds it neces-
sary to increase a ceiling price which
he had previously reported on
Form 103.
Those who sell construction serv-
ices on a lump-sum or cost-plus con-
tract basis and who are subject to
the provisions of sections 12, 13, 14,
15, or those who sell on an installed
sales basis, subject to section 22 (a)
or 22 (b), need not file a report in
connection with those services.
However, these sellers must com-
ply with the special record keeping
requirements of section 31 (b), as
well as with the general record keep-
ing requirements of section 31 (a).
Interpretation 12: If a lump-sum
contract is entered into, and, later,
there is extra work on the same job,
which is to be billed on an hourly
basis, section 21 is applicable to such
extra work, and information relating
to such extra work must be reported
on OPS Public Form No. 101, as
required by section 32 of CPR 93.
PARTS JOBBERS
you con onswer
YES, then we
know you are
hp.—102. Cc
‘esearch Associates Inc.
3475 East Nine Mile Road
Hazel Park 7, Michigan
AIR
CONDITIONERS
3 to 50 Ton Units complete
with evaporative condensers
BAL-AIR MANUFACTURERS
P. O. BOX 576
COLUMBIA, &. C.
QUALITY
COOLERS YOU
CAN FIT INTO
YOUR LINE and
*
Line of
COOLERS
SELL AT A PROFIT
You sell quality, trouble-free cooling
in these electric units that operate
4, 5, 6 ft.
Unobstructed interiors. Baked Enam-
wet or dry. In 3 sizes ..
pouBLE
FAUCET
7 =
—— BUBBLER
WEAVY OUTY
el finish for beauty and sanitation.
the BEVCO company, inc
}3'e.28 S BROADWAY ~ ST LOUIS 18 MO
SEND FOR
CATALOG N-!I
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at sells a host of yo 2
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=e
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| } are selling motors, belts, pulleys, controls
4 no
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| oo he | <n FINEST, T COmp, /
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= PA yor AMMONIA | /, s 4 SUNGLE
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JU eS ON A Ue a rele ata as ; ie ee BR oe eee aa a gh? OR Se SA ee
_AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
aati
Bs
7
*
ee a ee ee ee |
|
Here’s 30 inches of brand new sales power!
30" range—a beautiful new addition to Kelvinator’s exciting
1952 electric range line that means immediate sales action
for Kelvinator retailers. Budget-priced, it’s the greatest “little
giant” you've ever laid eyes on . . . big range performance . . . at
a small range price!
Look at the style in its streamlined design. Its “Great Scot”
oven is great in size and Scotch in thrift . . . it’s large enough to
roast all of a holiday dinner right along with a big turkey . . . or to
bake 10 loaves of bread. This whopper of an oven has super-fast
pre-heat with automatic cut-off—a feature usually found only on
much higher priced ranges!
Four high speed surface units... each with 7 measured heats.
A roomy storage drawer. A convenient appliance outlet. A built-
in Automatic Oven Timer that is a part of the streamlined
design of the range, not an added accessory.
Yes, here’s a brand new electric range that provides real sales
power in today’s market for alert Kelvinator retailers . . . new
proof that Kelvinator is the most valuable franchise in the appli-
ance industry.
THERE IS A BETTER ELECTRIC RANGE...
IT’S Kieltsuseatovr
THE MOST VALUABLE FRANCHISE IN THE APPLIANCE INDUSTRY
ELECTRIC REFRIGERATORS...RANGES,..PREEZERS...WATER HEATERS...DEHUMIDIFIERS
KELVINATOR +- DIVISION OF NASH-KELVINATOR CORPORATION + DETROIT 32, MICHIGAN
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NaRDA To Meet In
Concluded from Page 1, Column #
leetaila of th 4 smpagn wil te
treaented 4 ng tre meeting « open
& breakfast eemege on June 21
NARDA said th’: tw Gaya of the
meeting tolh wee ception on Bun
lay evening June i will be devoted
the subject hiow can « dealer
beet direct chia erforte, funds, and
vet energie to realbee @ larger
eaner prot”
The meeting per
s breakfast
er will start with
aemeion = Monday Ka
Hegarty, director f sales training
for Weatinghouse |i be the epeaker
One of the speakers at the general
eemalet to folkw will be Stanley
Wolkenheim of A ©. Smith Corp
He i« scheduled to talk on reasons
and methods for ineressing water
eater enles activities by retailers
Peature of the Monday luncheon
will se « talx by Paul Galvin,
af Motorola, on the status
and way dealers
an beet profit from it
Monday aterneon ia te be
ver to group discussions on
the dealers
suthorities will head the discussions
her @turat om ttema will be
Tuceday mormming. How to
ell ireners ith demonstration will
tee @ Hal Biddle of Iron-
ite, and electric bianket merchandis
ng will be iecuseed by C. KR. Me
Lean, manaprr of sales of General
Klectric Co'y automatic blanket de
partment
The Tuesdsy luncheon speaker will
be Dr Alfred P Haake, author, lee
turer and consultant to General
Motors An inapiration speaker, Dr
“Haake in mayor of Park Ridge, Til
1d author of a widely-read column
* eomnient
reaident
f television the
given
topica
‘
special interest to
Two
reviewed
he the
AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
Chicago June 22--
After tunch, the
seamen of the
with PH
anager, £
Then Mort
wit re uw
H B. Price, Jr
will devote
days program to a
management demonstration. In this
presentation NARDA said, he will
pass on of the secrets behind
the remarkable sales record his
Norfolk and Portsmouth organiza-
tion has set in recent months.”
Other topics to be covered at the
meeting are dealer promotions, serv-
major television
held
sales
meeting will te
G-E television
the keynote talk
NAKDA president
developments
NARDA
one
Lealie
ving
Parr
new
vie prem-
of Tues
sales-through
dent hour
ice at a profit, display, advertising,
sales projection, freezer promotiona,
and what lies ahead for NARDA
A.W. Berneohn, association manag-
ing director, will discuss the latter
The sessions will be climaxed with
a dinner Tuesday night
A feature of the meeting will be
a dealer competition for effective
newspaper advertisements they've
used. Three categories full page,
half and quarter page, and a cam-
paign using leas-than-quarter page
space have been set up for separate
consideration in selecting winners
A jury of industry and advertising
leaders will judge the presentations
The winning ads will be
and displayed in a “Merchandising
Gallery” during the meeting. In addi-
tion to ads, NARDA members have
been invited to send in business
forma, direct mail pieces, promo-
tional aids, and record-keeping sys-
tema for inclusion in the gallery
A women's program is being
planned for the wives attending the
convention with their husbands
mounted
Baer 2. RRA
43 4
AnaconnA Qiiigiiaaa |
refrigeration piping
cuts installation costs
ANACONDA PRODUCTS FOR
THE REFRIGERATION INDUSTRY
{ } Dudan
Ka ot T ahve .
Reesdon Tube x
i wil Paipanson Bulbs s
Fowmed Tube Parts
! 1 Copper Tube cut to length
Copper Water Tube in coils
’ straighe len, ths
Fittings
\ ation BP laminetors
~
Metal Condua
vibrde
ee ee:
GEORGE SOKOLSKY, newspaper
luncheon of the Air Conditioning and Refrigerating Machinery Association. Al the speckers
toble from left to right were, MA mM
columnist ond
radio commentator, addresses the annvol
lLewler, Worthington Corp.. ACRMA first vice president;
A. ® Shenklin, Corrier Corp. retiring president; A. O. Vogel, Vilter Mig. Co., newly elected
president, ond G. A. Heuser, Henry Vogt Machine Co., treasurer.
ACRMA Elects Vogel President- -
(Concluded from Page 1, Column 4)
tioning, the sales of the industry's
output of smaller “packaged” prod-
ucts would not be retarded, and de-
mand was reported as continuing
strong
Other new officers elected include:
M. M. Lawler, Worthington Pump &
Machinery Corp., first vice president;
A. J. DeFino, Fedders-Quigan Corp.,
second vice president; and G. A.
Heuser, Henry Vogt Machine Co.,
treasurer
In addition to the officers, the fol-
lowing were elected to constitute
ACRMA's board of directors
W. H. Aubrey, Frick Co.; H. B.
Donley, General Electric Co.; Mayn-
ard Ford, Parks-Cramer Co.; J. A
Gilbreath, Servel, Inc.; B. W. Han-
son, Schaefer, Inc.; J. F. Knoff, Air-
temp Div., Chrysler Corp.; 8. E.
Lauer, York Corp.; M. E. Mooney,
Copper Tube lines to evaporative condensers
and sub-cooling coils. Inset is schematic
sketch showing the rest of the 80-ton
system, including compressor, receiver
tanks and direct expansion coils; also
recirculating lines and replacement water
supply to evaporates.
Pictured here is part of an air conditioning system recently installed
in a large office building
she
Noteworthy is the fact that ANaconpA
( + Refrigeration Tubing, ANaconpA Wrought Copper Fittings
American Vibration Eliminators were used throughout. This
lightweight tubing with solder-type fittings was selected because
of its easy installation and lower labor costs. Also important was
the fact that copper tubing is non-rusting and corrosion-resistant and
therefore ideally suited for water and retrigerant lines.
If you are concerned with the design or installation of an air con-
ditioning or refrigeration system, vou'll find it pays off in long-time
dependable service to specify AN AcONDA Re
rigeration Products.
The American Brass Company, Waterbury 20, Connecticut. In
Canada;
for consistent uniformity—ask for
Anaconda American Brass Ltd., New Toronto, Ontario.
A NACON pA refrigeration products
Baker Refrigeration Corp.; A. B.
Newton, Acme Industries, Inc.; A. P.
Shanklin, Carrier Corp.; T. E. Smith,
Westinghouse Electric Corp.; W. F.
Switzer, Frigidaire Div. General
Motors; G. E. Wallis, The Creamery
Package Mfg. Co.
George Sokolsky, newspaper col-
umnist and radio commentator, was
the principal speaker at the associa-
tion's annual luncheon. Dr. A. R
Oxenfeldt, consulting economist and
marketing specialist, led discussion
in a general conference on “Market-
ing Problems-—Present and Future.”
Chicago Markets - -
(Concluded from Page 1, Column 2)
made their price adjustments in re-
cent weeks.
In the way of new products,
Amana will introduce 8-cu. ft. and
14-cu. ft. chest-type models, priced
at $279.50 and $399.50, respectively,
to go along with its heavily pro-
moted upright models. Kelvinator
will be showing its new 30-in. deluxe
type electric range, and Appliance
Mfg. Co. and Odin Mfg. Co. will
show new clothes driers. Other
manufacturers will show models
introduced in the interim since the
January markets.
The Merchandise Mart will again
provide free bus service for buyers.
Buses marked “Merchandise Mart
Buyers’ Courtesy Bus” will run
daily from Loop hotels to the Mer-
chandise Mart in the morning from
7:30 a.m. until 10 a.m at 10-minute
intervals, and from the Merchandise
Mart back to Loop hotels in the
afternoon after 4 p.m.
Also, the buses will run between
the Merchandise Mart and the Ameri-
ean Furniture Mart at half-hour
intervals between 10 a.m. and 4 p.m.
CORRECTION
The Jarrow Products advertise-
ment in the May 19 issue of the
News containet the statemen
that “Jarrow refrigerator gaskets
are again made from crude rub-
ber.’ This was in error as Jarrow
Products have been using pure
rubber in their gaskets continu-
ously since the war.
‘Fortune’ Survey --
(Concluded from Page 1, Column 4)
chopped,” says the article, “the first
price quoted is full list. If the cus-
tomer shows no sign of buying at
this price, or cites a lower price that
he has already been quoted by some
other dealer, the salesman is author-
ized to go down to a certain level
“If this proves insufficient, even
when accompanied by all the biand-
ishments of salesmanship, the cus-
tomer is handed to a ‘T.O' (turn-
over) man, usually an assistant man-
ager or manager, who is authorized
to go still lower.
“If the customer still shows signs
of wanting to shop around, just as
he leaves he is given the ‘burn-up
price’—a price so low that he is not
likely to find it undercut elsewhere
“Then when he returns, the store
first tries some switch selling; but
should that fail, a little ‘outboard
pricing’—charging for delivery, war-
ranty, installation, etc.—-can keep the
burn-up price from being a money-
loser. The calculation is that the cus-
tomer will be too embarrassed to
walk out a second time.”
But, says Fortune, the very uni-
formity that makes the customer
willing to seek out a discount is like-
wise the strongest argument in favor
of a uniform list price. If the article
is the same everywhere, then with
small adjustments for freight, etc
it ought to sell everywhere at the
same price. And in the long run the
discount tends to leave the customer
dissatisfied; for he can never over-
come the fear that he may have been
a sucker, that some other more enter-
prising buyer managed to get a 20°.
discount instead of 15%.
Fortune's suggested answer to price
cutting is hardly novel-—-more spe-
cialty selling. But it gives a pretty
exact definition of the kind that is
needed when it defines it as:
“Generally home selling; though it
is usually done on leads, it may even
be door-to-door; it uses advertising
less to pre-sell customers than to
help salesmen locate prospects; and
it involves the most assiduous and
skillful use of persona) contacts to
make one sale lead to another.”
IDEAL cooter corporation
29S2 EASTON AVE «+ ST LOUISé MO
Cunningham [:i*
Announces the NEW 8 Foot
Fresh Vegetable Display Cabinet
Electric
Tri-Level Display
Proper Temperature
Excellent Humidity
8790 GRINNELL
Tecumseh 2 H.P. Unit
All Steel Welded
Baked White Enamel
® Low in Price
For selling detoils write to:
CUNNINGHAM PRODUCTS COMPANY
DETROIT 13, MICH.
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Be ee i PE ee 2 ate hed Heo Ly ein Panes” ae ee ed Pare * - ' A ee ee So. SS, 2 8 on = pee 3 Joe ae
AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
“| just can’t risk food spoilage!”
Amprrinna
amine
Enmevorl
No merchant can risk food spoilage . . . and no manufacturer of
frozen food display cabinets can risk using unreliable condensing units
in the equipment he builds. That's why the name Tecumseh has be-
come synonymous with dependability, and that is why more than 2/3
of all manufacturers of frozen food cabinets specify Tecumseh as
standard equipment on all models they make.
Of course there’s a reason! Manufacturers know that Tecumseh’s
internal spring mounting and forced feed lubrication gives them a
smooth, quiet and vibrationless unit that they can rely upon for low-
cost, trouble-free operation. Yes, customer satisfaction can be assured
when a Tecumseh Hermetic is specified as standard equipment in
their frozen food cabinets.
No wonder Tecumseh’s present production is over 200,000 units
per month, and today there are more than 8,000,000 Tecumsehs in
the hands of satisfied users.
Let us send you a catalog today describing these Tecumseh units.
‘am TECUMSEH PRODUCTS
TECUMSEH, MICH. producer of compres.
EXPORT DEPT.: 2111 WOODWARD AVE., DETROIT, MICH.
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BS = * IARI A/ILAA sors end condensing :
’ ee 4
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| HIEFTAIR |
» | :
100-Ton Cooling
Offices Occupied Despite High Rentals
odor can be removed from a room,
down thoroughly every day, the Pro- H office, plant, or similar types of in
WACO. Tense lor -coding two unite on the sixth and ninth feasional building basement is liter- by GEORGE F. TAUBENECK carton :
pment: lines and trols, as floors each cool one-half of the floor ally “a showplace,” according to L Set Mest Sea AY * ; F
m exes t ouseheoeping in all be bow as well as one-half of the B. Thomas and Joe Thompson, San a be aoe ho oe ag d +e - nee
‘ < uring Wor ar I, when an enemy
phases of bam rigeration and floor on which they are mounted, Antonio real estate men who operate (Concluded from Page 1, Column 1) ‘ , .
on Fe “ie a die aan thue providing two sones the building gas attack sent U. 8S. Army officials
r ‘To hate is to be buried alive in scurrying for a means to defend
Cicomele pay « double profit for the Thetribution from the 15-ton units Prospective tenants are always P eo .
; a hell of one’s own imagining.” — against chemical warfare. Dr. O. L.
shakement f tee Professional was provided by converting the ceil taken on a tour of the refrigeration, M4
‘ i ' : London News. Barnebey was called in to help. (He
trviiding here ings or hallways on each floor into heating, and power plant, even be- 3 z ow President of the Per Ais Di
Fhe Professional buildings which 12 x 40-49 ducts A furred false fore they are shown into the pros- is no s nt o r Air Div.
a ; r* , : ective office quarters,” Thomas A thing done right today means of the American Solvent Recovery |
ntmine im, 70 offices for phyn ceiling was dropped 12 in. from | . less trouble tomorrow Corp., Columbus, Ohio.)
sane. dentiate lawye etc. installed the original ceiling and plastered pointed out . sana -
‘ [i> tow TY) niitoning ayatem over It distributes cooled alr via Net results are that the cus- “In a row busi Vv ype ees Se See See a
. eb “ , iof1 Nuckole one louvered grille per room through tomer is always favorably impressed 4 ing siness every man that we could think of, and we got
ring the a x , ’ who prepares a better man to take stio from “c .
sthey, local Carrier dealers, were each office, Hallways themselves On management and good house- 1 \. ob provides a stepping stone ee yy
ome <A the job,. which pro serve as return ducts, with a grilled keeping and we find that there Rerwcthaare P 7 T aan & stone women's aid societies, from every-
! © indevidual fan stations on outlet set in the door to each office are far less complaints over the in- aa antes body and everything and most of
10 floors, supplied t two 7o-hp. Car to provide circulation flated rents which are necessary y : he Doo ? eS ee es mer greed
; recipe ating mpressors A One of the outstanding features of during these times.” One Foot int re recalls. * Altogether, we must have
ell-and-tube, cooler provides chilled the installation was the fact that the * : carbonized 7,000 raw materials
3 r A praised study by Walter Horvath Ww
ster purnpell through risers in building had ita own low temperature ferr Names 4 R esentatives indicates that business firms are em- e wanted to find a good base
. : ‘ 2 epr which we cc
slied in wkat wae formerly the shallow well Some $4,000 was saved phasizing saleamen's training to a on which 9uld found a process
ney for a coal-fired botler in the initial installation of the air
The eyatem pre
des approximately
conditioning system by utilizing well
boilers, and steam units, are done in
corresponding colors with the lines
which service them, and every piece
of equipment is railed off with stain-
lena railings. With the entire
basement power plant area swabbed
steel
LOS ANGELES. Four new manu-
AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
System Keeps Professional
ag
INSIDE DOPE |
much greater degree nowadays than
they did in 1946-1951.
New Factor In Air
Conditioning
By using activated cocoanut shell
carbons, as much as 99°. of the foul
for developing activity to take up
gases, particularly war gases, since
' nditioning « ‘ ate o Oo con . > -presentative , : ordina charcoals would not do
me of aly conditioning capacity water t mol the mdensers, and facturers repress ntatives have been Based on personal interviews and pear aid
per floor Bas unit complete with eliminating the usual water saver appointed by Farr Co. here, manu- a ate ~“ .
. ~ . questionnaires received from key
ile supplied by chilled water from and cooling tower altogether. Enough facturers of Far-Air filters, it was sales executives, the study indicates Activated charcoal eventually re-
the basement refrigeration plant, a water is provided by the shallow announced recently by J. D. Me- that there will he an proms burden sulted from these preliminary work-
blower of approximately 3,500 «fm welle that it may be shot right into Campbell, sales manager ings of 350 men-—technical men,
: ; on salesmen during the coming years.
spacity, thermostat, and air washer a storm sewer after use, without The new appointments are as fol- physicists, chemists, engineers,
Trouble is, few are prepared for it. ®
Through adept use of space, it was prohibitive waate lows Th ° tradesmen.
possible to convert large closets, of Every inch of pipe, every control Donald Southard of Denver, who - pt coma a buying creates since Back in 1919, the Barnebey-Cheney
tony utility rooms cote fan stations or piece of equipment throughout the will cover the Colorado and Wyoming e apg war—relatively short Engineering Co. was formed to “go
without sacrificing office space, ex air conditioning system has been territoy. F. W. Jenike Co. of Cin- mnie 8 = acccterates purchasing, into the activated charcoal business”
ept on two floor color-coded” by J. L. Holley, resi- cinnati, for the Cincinnati trading eapecially by —— Siewes by even though such a business had
On the aixth and pinth floors, two dent engineer. Refrigerated pipes, for area and Kentucky. The Charlie Wood Periods of inactivity—-“is creating @ 9+ existed previously. There was no
wparate unit® Were installed to per example, are done in jet black, while Co. of Columbus, Ohio, representing %¢n78¢€ of confusion in many large commercial demand for activated
it large phyateiar offices on the steam pipes are in red, water pipes Farr in Columbus, Dayton, Mans- sales forces ‘ charcoal.
fifth and eigsth fours to remain as are in green, and gas pipes are done field, and Coshockton trading areas. Increased salesmen's training pro- First sale and installation was made
+ without cutting up any of the = in orange The William M. Shank Co. of Indian- grams is the lever many top execu-§ +, 4, industrial alcohol firm.
space or Walting rooma involved, The A variety of pumps, compressors, apolis, in southern Indiana tives are using to pry loose latent amt
: * sales activity. “Businessmen,” ac- , tes — oe ee a
cording to Horvath, “are determined onee CEN eS gniy
not to let the mistakes of the World
War II period happen again, when
salesmen were permitted to get ‘soft’
successful and this company installed
units for all of their plants
“Cellophane plants where water-
;
during the easy selling period and Proofing was necessary, installed our
had little idea of how to handle a 2¢tivated charcoal system, and so it
difficult role.” has gone from one thing to another,”
These firms are discovering that according to Dr. Barnebey
many of their salesmen are not too “A prominent motor company had
far removed from college or army OUT plant installed soon after and
training programs and, unlike the ‘t's still in operation
“old timers,” don't resent being The American Solvent Recovery
taught Corp. was established in 1924 “to
Other factors influencing increased uild equipment to use our activated
sales training budgets for 1952: Charcoal on a commercial scale,” he
armament slowdown, which will re- reports.
sult in an increase in competitive “Air conditioning,” Dr. Barnebey 4
iM selling, the economic ramifications of believes, “will be used more exten- H
the presidential election, and the pos- sively in homes. It will increase in
sibility that present marketing and
selling techniques are not adequate
for the probable volume of produc-
tion
Incidentally,
popularity in public buildings. It will .
be used in many, many places. The
same degree of success, in our
opinion, will be had in domestic and
commercial air conditioning as we
our own books, “One
Foot in the Door.” “Both Feet on have had with our equipment in in-
the Ground,” “It's a Great Life,” and dustrial operations.”
“The Marshal's Baton” are being His company is the world’s largest
t used successfully in several sales manufacturer of activated carbons,
training programs. Details on re- and is importing 1,000,000 pounds of
quest cocoanut shells a month
“© Where Quality Counts Most -iti KEROTEST 3+ |
COOLING
TOWERS —-
20 Near (ruarantee!
| on THE WETTED DECK SURFACE
BATTLESHIP STRENGTH!
Here's the economy way to water savings—20 years
of foolproof performance in an all-around, efficient, economical and
i HOUSING lastworthy cooling tower. The processed wetted deck surface in these
OF heavy 10 gauge ( bg" +) sheer quality Halstead & Mitchell cooling towers is chemically treated
' ’ S ane with special Koppers wood—guaranteed 20 years against rotting, HEAV ¥ WEIGHT FITTINGS
. : and proofed against fungi growth. Gravity-type distributing pan
' 4 . ye
trically welded cal eliminates extra pumping head required on spray-type towers, and
cuts down windage losses due to atomizing of water. And, it's easily
cleaned—accessible through inlet air side of tower.
Refrigeration Quality
v BIG HEX means secure DRY SEAL THREADS assure a
wrench grip and no twisted- leak-proof joint.
| | | EE J LONG THREADS pull up
fi tchell
ch
PITTSBURGH 22, PA.
pulley TT
ball-bea g atea ated tan |! vh
hearing
Q Capacity range: 5 thru 50 tons. Nes
CARRIED IN STOCK BY LEADING
. WHOLESALERS EVERYWHERE
BESSEMER nn .
Send for Literature and Prices
OFFICES:
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~ | eA KEROTEST MANUFACTURING COMPANY
PC Piseburgh 22, Pe.
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AIR CONDITIONING & REFRIGERATION NEWS. JUNE 9, 1952
Refrigeration
some 5,000 trout will be happy in this desert fisherman's porodise.
coils
in two fountoins help cool woter so that
5,000 Trout Frolic In Refrigerated Pool
Built In Desert for Nevada Fishermen
LAS VEGAS, Nev.— Maintaining a
trout pool in the middle of the desert
where freezing temperatures are al-
most unknown, and the thermometer
often goes to 130° F. in the sun, is
done by the Twin Lakes Ranch with
the aid of mechanical refrigeration.
It maintains the mountain stream
sport for tourists and southern
Nevada sportsmen in an area near
Las Vegas that is so arid that no
attempt is made to graze cattle or
sheep.
The ranch has a 110 by 150-ft. pool
stocked with 5,000 trout in perfect
comfort despite high temperatures.
Located in land which receives only
three inches of rain fall per year,
water is provided by artesian wells.
Except for the summer, water is
cooled simply by pumping it through
two fountains. Each minute, 400 gals.
of well water flows through them.
Naturally, the underground water
supply is too warm for trout. In
summer it comes out of the ground
at 80°. In the winter, the Cenigeney
EASY DOES T-
LIQUID
COOLERS
Simplified construction makes Heat-X Liquid
Coolers easy to install and easy to service.
Separate liquid and refrigerant coils are
cast within single aluminum block .. .
positive insurance against freeze-up
damage. No oil separator or surge drum
necessary. Single and multiple hookups
WITH
illustrated below.
HOOK-UP WHERE COOLER HAS
OWN CONDENSING
UNIT
T™ VALVE
WATER
in—- c—_ IN
ou'i-— —our
ture is 65°. Water is cooled 5° each
time it cascades down the sides of
the fountains through contact with
the air and evaporation.
Each pumping brings the water
temperature down and adds to the
large oxygen supply needed by so
many fish.
However,
this is inadequate in
hottest summer months and refrig- +
eration coils have been installed to
cool the water further as it flows
across them. Cottonwoods planted on
all sides keep at least half the pool
in shade at all times.
Fishermen are provided with fly-
rods and enameled lines, to afford
extra sport. They may use their own
equipment and artificial flies.
A pole charge is made, which is
refunded when the customer catches
fish. These are charged according to
length. Numbered tags attached to
the tails of some of the trout are
good for $1 to $100 prizes. Fish are
brought weekly from a Colorado
mountain hatchery.
TX VALVE
REFR. WwaTeR
w— cS CO! 2 IN
ours—g eur
SUCTION
PRESSURE
REGULATOR
THIS HOOK-UP CAN BE USED ONLY
FOR WATER OUTLET 45° OR HIGHER
THERMOSTAT
CONTROLS
COMPRESSOR
mOTOR
DIRECT
WHERE COOLER IS IN MULTIPLE SYSTEM WITH OTHER COILS OR COOLERS
ON SAME CONDENSING UNIT (
THE HEAT-X-CHANGER CO., Int.
BREWSTER, NEW YORK
7
Refrigeration Coils, Dehumidifier Protect Seed Corn
Near Freezing Temperature,
Low Humidity Extend
Seed Life Many Years
LA FONTAINE, Ind.--Use of re-
frigeration coils and a dehumidifier
to preserve seed corn for an indefinite
period has been started by a few
experiment stations and at least one
commercial firm
The latter is the C. E. Troyer seed
house near here where equipment has
been installed to keep several hundred
scarce inbred corn strains indefinitely.
Heretofore, the $100,000,000 hybrid
seed corn industry has figured that
seed corn more than one year old
does not usually give germination
satisfactory for field planting. For
most strains, five years is the limit
of germinating ability under ordi-
nary storage conditions
However, tests by the U. 8. De-
partment of Agriculture already
made have proven that keeping seed
at temperatures only slightly above
freezing and with a minimum of
moisture in the air insures long life.
Samples kept under such conditions
for 30 years have shown good germi-
nation.
The Troyer installation is in a
room 39 ft. long, 14 ft. high, and
13 ft. wide. Three inches of fiber
giass insulation is used throughout
the walls.
Metal drawer filing cases and
shelving which extends to the eaves
contain the seed samples, many of
which are unobtainable elsewhere.
Their value is incalculable because
The Bush units mounted on the ceiling of the C. E. Troyer seed
room near lo Fontaine, ind.,
temperatures
of this fact. Included are specially
bred strains from South Africa,
Yucatan, Guatemala, and all over the
United States.
The equipment for protecting the
corn was installed by Russell Thomp-
son, refrigeration dealer and freezer-
locker plant operator of Lagro, Ind.
Three reasons
“Brunner Quotes”
get you orders!
BRUNNER
EFRIGERATION
coupled
between 32° ond 40° F. ond 10% ch
with oa dehumidifier, hold
The compressor for refrigeration and
dehumidifying is run by a 3-hp.
motor. Bush units and Ranco con-
trols are used
Temperatures are held between 40°
and freezing, but not allowed to go
under freezing. Humidity is kept at
a maximum of 10%
PERFORMANCE that you get only with units that are soundly engineered, rugged, and
precision manufactured. Slow-speed “open type” compressors, extra deep cylinder cooling
fins, fan type flywheels, oversize condensers and a score of other Brunner features that reflect
constant engineering research and years of proven success.
ECONOMY that is recognized by thousands of users of commercial and industrial
refrigeration and air conditioning. Men who watch operating and maintenance costs are
Brunner’s strongest boosters.
SIZES designed to fulfill your customers’ needs from the air conditioning of large buildings,
to holding meat at sub-zero temperatures, or keeping beverages cool. Sixty-nine air and water
cooled models—Y4 hp. to 75 hp.—for single or multiple unit installations.
And a big PLUS... effective field help
whenever you want it!
The new illustrated Brunner catalog gives you
easy-to-use application data for determining the
equipment you need for low cost, high efficiency
air conditioning and refrigeration. But that’s only part
of the story. Why not get details of the Brunner
proposition now? Write, wire or phone us today.
BRUNNER MANUFACTURING CO., UTICA 1, NEW YORK, U. S. A.
AIR CONDITIONING
if Contained Units to 10 ae
For remote installation -
ner Condensing Caine tke
REFRIGERATION
Condensing Units from
p. to 75 hp. 69 Air
‘ater Cooled Models.
BRUNN
SINCE 1906
REFRIGERATION
AND
AIR CONDITIONING
AiR COMPRESSORS
Single stage % hp. co 2
bp. Two sage 1% hp
to 15 hp. Horwonal
and Vertical Models.
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P THIS HOOK-UP FOR WATER OUTLET na SF
ae Pe BELOW 45° AND FOR SODA AND SEER ' » ;
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19
ape
Summer Cottages Need Refrigerators, So
Dealer's Ad Offers High Dollar on Trade-Ins
SYHACUSE N ¥ Making «
trong bid for new refrigerator bua
one nm the bDesie that it needed «
age oumber of Uged boxes for sum
or ottagers Kite Television Co
mployed « striking newspaper ad
which it offered the “Top Buck
n trades
The af carried « coupon which
he interested pera yvuld send in
nd which would bring « representa
e of the estore ty the home, with a
trade-in estimate n the old refrig
trator Prospecta vere invited to
ither phone or mail in the coupon
Copy read Erie will give you top
jollar for your old refrigerator, We
need 135 used refrigerators for sum
Erie will give
trade-in allow
mer bungalow orders
ou an extra large
if you act now
Silber Named James V. Pres.
INDEPENDENCE, Kans Staniey
Niber has been appointed vice prem
jent in charge of sales for the James
Mtg Co. here, maker of automatic
portable dishwaahers Silber has
been general sales manager for the
firm
=e Tv whe GFF YOu Tor SOuse
POR YOUR OLD REFRIGERATOR
WE NEED 135 USED
REFRICERATORS
tor Summer Bunqatow Orders ome
Cn LL GE YON An yj
| EXTRA LARGE TRADE onsen
ALLOWANCE i yon at BOW! =
- SAVE BY TRADE =~
woe NORGE | 2
Mod (hn veepes for) FREE spp ane! —
_ “oS nore
+00 .
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‘Sell the Husbond’ pares ee
Dealer Build Top Appliance Volume
PHILADELPHIA — Appliance
dealers who have considered a profit-
able sale well on its way, only to
have it “fall through” when an over-
budget-minded husband says he can't
afford it, will find the ideal answer
in a clever system developed by E
H Mower here
Moser, a veteran of two decades
of appliance retailing, covers moat of
the city with a s#ix-man crew of out-
side salesmen. The firm is a heavy
user of newspaper advertising, be-
lieves in “using the user” and regu-
larly follows up every tip of any
kind turned in. As a result, all of
the outside salesmen spend 90% of
their time giving demonstrations or
sales talks to housewives
This, in turn, has brought about
the not-unusual problem, of “getting
around the husband” once the house-
wife has been convinced on a new
refrigerator, range, washing machine,
or home freezer
‘THE BOSS’ CAN GIVE
iT A PUSH
Moser learned years ago that often
when the salesman falls down on
closing a sale, the appearance of “the
boss” at the prospect's home will
work wonders. Accordingly, no sale
which an outside specialty man has
gotten under way is considered lost
until “the boss has had a crack
at it.”
Moser thus regularly follows up
on dozens of prospects who have been
nursed along by the salesman, only
to wither away because a husband
er ;
THIRD OF A SERIES OF ADVERTISEMENTS THAT
TELL ABOUT PRODUCTS THAT MEAN MUCH TO
THE REFRIGERATION ENGINEER
Take advantage of Wolverine's
specialized skill and experience to
provide the fabricated tubular parts
Wolverine's vast knowledge coupled
essary special equipment that we
design to produce these parts most
aves nothing wanting in supplying
to meet your exacting demands
d economy.
to consult our Customer Engineering
h is always ready with ao helping
out problems of this nature.
WOLVERINE TUBE DIVISION
Calumet & Hecla Consolidated Copper Company
INCORPORATED
Monvfacturers of seamless, nonferrous tubing
1413 Central Ave. «
Detroit 9, Mich.
LONG ISLAND CITY. N.Y. © PHILADELPHIA, ®A. © PROVIDENCE -R | © ST. LOUIS, MO
Export Department, 13 B. 40th St, New York 16, HN. Y.
drew the pursestrings shut. Moser
has realized that selling the husband
is quite a different problem than sell-
ing the housewife, and therefore, he
has set up a clever “closing system.”
Where a kitchen appliance is con-
cerned, Moser has developed a stand-
ard “clincher.” This is to get the
husband and wife into the kitchen,
seated around the kitchen table, and
to bring from his pocket a plastic
piggy bank. Having done so, the
Philadelphia appliance dealer asks
the husband whether he enjoys din-
ing out. Mystified, the husband will
usually reply, “yes.”
DO YOU TIP YOUR WIFE?
Conversation will usually develop
the fact that the family eats out
anywhere from once to half a dozen
times a week. Moser is then cued
to ask, “Do you ever leave the wait-
ress a tip?” At the same time, he
slips 35 cents or 25 cents under a
plate in the center of the table. This
usuaily rates top attention from the
prospect. Invariably, the husband
will retort that of course he leaves
a tip, and usually of the same amount
or more than Moser has placed on
the table.
Here the dealer tells him that if he
will merely set aside the same amount
of money normally expended in tips
when eating out, that the amount
will pay for the new refrigerator,
range, or other appliance intended.
If the husband fails to see the
connection, Moser merely points out
that it is the same thing as “tipping
his wife” for her services. This leads
to much merriment and provides the
housewife with a powerful bit of
leverage to bring the sale about.
Moser starts things rolling by say-
ing, “I will make the first payment
myself.” He slips “the tip” which he
has laid out on the table in the piggy
bank, which is presented to the hus-
band, and in most cases the sale is
completed
The dealer uses this same plan
time and time again
calls upon couples with good results.
On every such call, he carries along
the familiar piggy bank, a pocketful
of change, and a small amount of
literature on the appliance involved.
HOW MANY SHIRTS DOES
AN IRONER COST?
There are many analogies which
can be drawn similar to restaurant |
tips, to impress upon the husband
how cheaply appliances may be
bought. The price of having shirts
done outside, when lumped together
and saved in a bank, will readily pay
the cost of a sit-down ironer or auto- |
matic washer. It is surprising how
many husbands have failed to give
any thought to the cumulative
amount
In selling home freezers, Moser
asks the customer to figure for him-
self how much he has saved every
day in the purchase of large quanti-
ties of food at wholesale prices, and
place the same amount in the piggy
bank until the home freezer is paid
for.
Actually moving dimes, quarters,
and nickels around on the surface of
the table, and stacking up a week's
savings from a handful of coins in
his pocket, gets results for Moser.
It is not unusual for him to place
$20 in quarters and half dollars on
the tabletop in the course of a
“clincher argument.”
Louisville Firm Named
Whirlpool! Distributor
ST. JOSEPH, Mich.--Appointment
of Falls City Supply Co., Inc., Louis-
ville, Ky., as Kentucky and southern
Indiana distributor for Whirlpool
home laundry equipment
nounced by John M. Crouse, Whirl-
pool sales manager.
The new distributorship is headed |
by Tony Landenwich, president, and
Vic Bloemer, sales manager.
was an- |
MANSFIELD, Ohio--Special pack-
age deals on appliance specialties as
a merchandising tie-in with the com-
pany's $3,000,000 “Band Wagon” pro-
motion of the national political con-
ventions were announced recently by
Westinghouse Electric Appliance Div.
The specials are being offered as
traffic builders to help retailers sell
the full line of Westinghouse electri-
cal housewares, fans, and vacuum
cleaners during this intensive sales
drive that starts July 1, said R. M.
Oliver, manager of the appliance spe-
cialties department.
Appliance specialties will be fea-
tured on the Westinghouse-sponsored
political convention programs over
the CBS radio and television net-
works.
A package arrangement for fans
offers a 10-in. non-oscillating fan at
a special price when ordered with
two other Westinghouse fans. The
fan, model 10LD, which sells regu-
larly at $12.95, will be offered at
retail for $9.95.
During the promotion period, an
“old toaster round-up” will offer a
toaster trade-in value of $5 to be
applied on the purchase of a new
Westinghouse toaster, model TO-501.
This will bring the price of the new
toaster, less trade-in, to $19.65.
A vacuum cleaner package deal
includes an upright cleaner, model
F-91, with a 7-piece attachment set
and a tank cleaner, model T-53, with
a 14-piece set of attachments, when
ordered with two other vacuum
cleaners. Either special will be of-
fered at retail for $59.95.
As a further aid in promoting the
specials, dealers will receive free a
61-piece promotion kit to display the
Westinghouse line of appliance spe-
cialties. The kit contains everything
the dealer needs for window or sales
floor display including banners,
streamers, and individual product
selling tags plus a guide book for
advertising at the local level
5 (OUGRERE Oe
NATIONAL REFRIGERATOR
MARKET REPORT, INC
DEPT. AC-!, P.0. BOX 6e8
LOS ANGELES 25, CALIF.
(REMCO DRIERS)
The lowest-cost, most efficient
DRIER on the market.
These are the ideal low-cost stand-
ard duty driers—for use by
original equipment manufacturers,
field installation or service replace-
ment. With new MOLDED Rem-
cal drying element or granular
silica gel. Copper bodies 1-5/8”
diam. with spun ends. In 1/3 thru
1 H. P. Send for descriptive folder.
REMC INCORPORATED
ZELIENOPLE, PA
air conditioners for capable
arranged locally.
SALES POSITION AVAILABLE
The General Electric Company has requests from several
well established distributors of its commercial packaged
year-round positions in the larger cities. Interview will be
Send summary of experience to General
Electric Company, Dept. H, Air Conditioning Division,
| Bloomfield, New Jersey. Replies will be kept in confidence.
salesmen to fill well-paying
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| /" Get Tie-In ‘Packages
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Only the Interested Come
AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952 hia
URTUEROUUAUUUOUUEL
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Just a Quiet Little ‘Open House’
LEFT, Host Bill Euth (1) draws o@ frozen
custerd for Gien Hendryks, deiry bor op-
erator from the resort town of New Hoven,
Mich.. who dropped in ot o Evth-Lombrecht
Co. open house to see the new Taylor
freezers. Lyman Herris, Detroit drive-in op-
erator (r.), examines the new Toylor model
77 ty tic conti freezer.
e
RIGHT, While Euth (in apron) tests the tem
peroture of his custard mix, Alcid Signeur
Michigan representative for Taylor {r.), ex
ploins how his units maintein the proper
temperature levels. Evth-Lambrecht hos
stoged three open houses so far this year
to show freerers to the trade and expects
to hold more before the summer is ovt.
Counter Freezer Dealer Finds Inexpensive
Demonstration Attracts Active Prospects
By George M. Hanning
DETROIT—To pass the Euth-Lam-
brecht Co., refrigeration equipment
dealership, on the street, you would
never know there was an “open
house” going on inside, even though
you could see the whole display floor
at one glance with ease.
There are no gaudy banners, bal-
loons, ribbons, and “splashy” layout.
No “carnation in buttonhole” back-
slapping greeter at the front door.
. Only “color” in the whole place is
j the comic-decorated apron wrapped
around the middle of President Bill
Euth.
There aren't even any big crowds
of people. Just two or three groups
of two or three persons each standing
around munching on cones of soft
i ice cream, sherbet, or frozen custard
freshly drawn from the two Taylor
freezers on display.
There really isn’t room for many
more. A dozen persons would be an
} unwieldy throng in the small equip-
i ment packed display area.
EVERYTHING'S QUIET,
RELAXED, AND BUSINESSLIKE
Everything is quiet, relaxed, and
businesslike and that’s the way Euth
likes it. That is the way he is laying
the foundations for what he expects
to be a profitable business in counter
freezers this year.
Euth-Lambrecht has been in the
refrigeration and electrical contract-
ing business for just short of 30
years and handles the Lipman line
Hf of condensing units, air conditioners,
and refrigerated equipment plus a
few other brands of equipment.
Euth took on the Taylor freezer
line at the first of the year for the
metropolitan Detroit area. Since then
he has staged three of these quiet-
type “open house” demonstrations
for the trade and expects to hold
more at frequent intervals through
the summer. At these events, he not
Saas ge
A self-service dairy case that
SPEAKS YOUR LANGUAGE . . . sales
success! And ANSWERS THE MER-
CHANT’S NEEDS . . . with storage
for staple dairy products below .. .
quick turnover for high
profit perishables above.
| Its gleaming beauty calls shoppers
} to “come see.” And they are
tempted to BUY, because impulse
perishables get top billing
gg on the eye-level upper shelf.
That’s why this compact display is
WORTH REPEATING . . . with any
number set in continuous
arrangement. That's why you
can sell it again . . . and AGAIN!
only builds up his prospect list, and
takes orders for equipment, but also
sells the display pieces right off the
floor.
Though this type of open house is
simplicity itself and inexpensive to
put on, it takes a lot of work, Euth
notes.
“I started making arrangements
for this latest one four weeks in
advance,” Euth relates. “First thing
I did was to get in touch with Alcid
Signeur, Taylor's representative in
Michigan.
“We picked a date that would be
convenient so that both of us could
be on hand and far enough in ad-
vance so that we would be sure that
the equipment ordered from the fac-
tory would arrive on time.
ADVERTISED EVENT IN
METROPOLITAN PAPER
“Then I arranged for an advertise-
ment to appear in one of the metro-
politan newspapers four times over
a period of 10 days prior to the open
house. I used the metropolitan paper
because
which I am franchised and is about
“no valves to open or shut.”
Below the picture ran this copy:
“The only automatic continuous
freezer on the market. Any one can
say they have the best. We are will-
ing to show you and have you be the
judge. You may operate it if you
Further down was this teaser: “If
you are interested in profits from
10 to 20 thousand per year from a
small investment, be there.”
“People who are interested in ice
cream freezers would respond to that
ad,” Euth figured, “and to those who
were not interested, it wouldn't mean
anything. It has worked out that way,
too. We have had very few people
come in who weren't actively inter-
ested in counter freezers.”
Other than the ad, Euth depended
entirely on word-of-mouth advertis-
ing to his old customers to bring
people out to the open house. He
spent a lot of time on this phase of
the promotion.
Next step for Euth was to contact
the local dairies to arrange for a
supply of the mix. Euth has found
the dairies anxious to cooperate in
providing mix and a man to help
serve it. He selects one that has a
good low-butterfat content, because
he believes that this type of mix has
the greatest appeal to the public and
therefore to ice cream stand and
drive-in owners.
The low-butterfat mix, he says, is
less fattening and also contains more
vitamins than the high-butterfat mix
NO BRAND OF MIX
PROMOTED
representative ts welcome to plug his
product all he wants.”
The open house was scheduled to
run from 10 am. to 5 pm. on a
Saturday. This timing, Buth declared,
gave him time to completely sterilize
the equipment and get an initial
batch of mix made up before cus-
tomers would begin to arrive
The attraction of the open house
has been good, from Euth’s stand-
point. He said that on one Saturday
it rained, and he figured that the
demonstration would be pretty much
of a washout. But, more than 50
prospects showed up anyway. On
good, sunny days, about twice that
number turn out
“Running a series of demonstra-
tions like this,” Euth said, “we do
get some repeaters, but generally we
have attracted new groups each time
At the open house, Euth makes no
particular effort to promote the brand
of mix he is using.
“All brands will work equally well
in the freezer,” he reasons. “If the
prospect asks us what mix we are
using, we will tell him. But the dairy
“The demonstrations so fer have
kept us busy just following up the
leads.”
it covers the territory in |
the best means available for catch- |
ing the attention of the people who |
would be
freezers.
“The ad was 2 columns wide and
5% in. deep. It appeared in the busi-
ness listings of the classified adver-
tising section.”
The advertisement was headlined:
“Free demonstration of the new Tay-
lor automatic continuous freezer and
the famous Twin Taylor. See them in
interested in counter
operation on low and high-butter fat |
mix.”
This was followed by the time and
place of the open house with direc-
tions on how to get there.
The ad also contained a picture
of the continuous automatic freezer
FEATURES THAT MAKE
206 A NATURAL REPEATER
MODEL
Compact 6 ft. length two shelves deep
Exterior front of white porcelain and
stainiess steel
All welded steel construction, heavily
insulated with glass fiber
Front bumper guards against cart damage
| WRITE FOR THE PROFITABLE KOCH DEALER PROPOSITION
GkolcH
refrigerators, inc.
NORTH KANSAS CITY 16, MO.
alongside the statement in large type
Low lube oil pressure . . . or slow pickup of oil pressure at che start
of a cycle... cam occur unexpectedly and without warning in any
pressure-lubricated compressor. When this happens, damage to seals
and bearings may result even in the best of refrigeration compres-
sors. To prevent such costly damage, PENN developed the Series
275 Oil Protection Control with built-in Time Delay Switch.
pressure-lubricated |
REFRIGERATION —
_ COMPRESSORS a.
When compressor starts, if the oil pressure does not build up to the
proper point within a safe time period, the PENN 275 stops the
compressor automaticaily before damage can occur. If oil pressure
drops below a safe minimum during the running cycle... and does
not rise to normal within the time delay period . . . the control stops
compressor operation. Thus, the compressor never operates more
than the predetermined safe time on subnorma! oil pressure. Result?
Positive, automatic protection at all times!
Investigate this new, low-cost protection for refrigeration compres-
sors or for other pressure-lubricated equipment. For complete
information ask your compressor manufacturer or wholesaler or
write Penn Controls, inc., Goshen, indiana. Export Division:
13 E. 40th Street, New York 16, N. Y., U.S. A. In Canada: Penn
Controls Limited, Toronto, Ontario.
UTOMATIC CONTROLS
FOR HEATING, REFRIGERATION, AIR CONDITIONING, PUMPS, AIR COMPRESSORS, ENGINES, GAS RANGES
[a oS ee a ‘ a e el = 3 ia 5 .
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CONDENSERS
Any type brazed crimp:
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est quality prompt service
low cost
with FOR OFTANLS
MORE INFORMATION?
Use Mandy Coupon
on “What's New" Page
of this issue
Water cooler prospects will
listen, and buy, if it’s...
MELVINATOR
with the
POIARSPHERE™
Factories, offices, stores! Markets for easy, quick sales!
All business men
KNOW Kelvinator,
leader in electric refrigeration!
Olnty
ically sealed Polarsphere Power Unit. Millions in use!
Also the Pre-C ooler
cooled water
the ‘year warranty!
Water Coolers
operated, cold storage compartments if desired
National Advertising... for YOU!
Your best prospects read powerful Kelvinator Water
S. NEWS
asked to call vou!
NEWSWEEA, 1
and BUSINESS WEER
Cooler advertising mn
They are
That helps you to make quicker sales, bigger profits!
it's Easy To Start Selling Kelvinator!
Just call your local Aclvinator Dastributor
listed mn vour telephone directory, Or
A elvinator Water Coo ‘
San tor complete Dealer Information!
THERE 1S A BETTER WATER COOLER...
»_ Melunat
The Most Valuable Franchise in
Kelvinator Water Coolers have the hermet-
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the spurtiess, feather-touch dial
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bottle or pressure type, hand or foot
write to
8 1 weas Street, Columbus
CHOLD
Appliance Makers Plan
Displays for National
Homefurnishings Show
NEW YORK CITY A
apphance
the
contracted for
number of
manufacturers are among
which already
display the
Bhow to
he held in Grand Central Palace here
Sept 18-28
These manufacturers include Ameri-
ean Kitchens, Bendix, and Crosley
Aveo Mfg Corp.; Black-
stone Corp., Chambers Range Corp
Fatate Stove Co Geneva Modern
Kitchens, Ine Hobart Mfg Co
Morton Mig Co Nash-Kelvinator
Corp. and Whirlpool Corp
8 Robert Elton, president and di-
rector, said the show promises to be
record. breaking attend
ance and the number of exhibitors
The event ia give the
consumer an opportunity to view new
designs in furniture, fabrics, carpet-
ing
home
Dates of this fourth annual exhibit
coincide with the national promotion
of Home Fashion Time for 1952"
throughout the country. Last year's
merchandising plan offered to stores
over the nation. a kit tieing together
Home Fashion Time with the show
is being repeated this year
companies have
apace at
National Homefurnishings
Divisions
both as to
intended to
decorative accessories, and allied
lines
t8-year
he's
REFRIGERATION
Lackawanna Assn. Adopts
Emblem To Aid Consumer
SCKANTON Pa
wanna County
The Lacka-
Appliance, Radio &
Television Association has adopted
an official which is being
displayed by all association members
The association is affiliated with
and is endorsed by the Scranton Bet-
ter Business Bureau
In informing the public of its new
emblem, the association said
When you buy or have repaired
or installed a radio, television set or
any appliance, select a dealer who
displays the above emblem. It's your
assurance of a fair and honest trans-
action. It signifies that the dealer
displaying it is a member of this
organization
‘He is pledged to abide by and up-
hold the fine standards adopted by
this organization. You can feel confi-
dent, when you patronize any of
these dealers, that you will receive
the best value possible for your
money.’
Redding Joins Amana
NEW YORK CITY..C. T. Redding,
who has been eastern regional sales
manager for Deepfreeze Div., Motor
Products Corp., was recently ap-
pointed to a sales position by Amana
Refrigeration, Inc., it was reported
here
emblem
AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
—_—«
the Appliance Industry
Traffic Stopper! Appliances In Mid-Air
REFRIGERATORS AND
RANGES apporentiy
supported only by light-
weight compoboard
canopy caused ao io! of
shoppers to stare at the
Homematers Shop in
Weco, Texes. Decler
Ollie Smith uses guy
wires, which ore almost
invisible, to actually
support the weight.
Trode-les Con Help Clese a Sole, Avoid
Price Cutting, Small Town Dealer Finds
GALION, Ohio Refrigerator
trade-ins a problem? Not to R. E.
Cook of Galion Appliance Co. here
who has found, in fact, that trade-ins
can be a real help in closing a sale
if handled properly.
Moreover, Cook believes that over
the period of 17 years he has been
in the appliance business here, he
has shown a substantial profit on the
traded-in refrigerators that he has
resold.
There may be some factors in a
smaller community that make trade-
ins less of a problem than they
seemingly are in metropolitan com-
munities. Possibly there isn't so much
“sharp trading” on the part of buyers.
What seems a certainty is that the
people in the smaller communities
apparently take better care of their
refrigerators than do people in larger
communities, and consequently the
used jobs are “clean” and tend to
command a better market and better
prices.
“I almost prefer to work on a deal
in which a trade-in is involved be-
cause it gets away from the problem
of having to struggle with the pros-
pect who wants you to ‘knock off a
little’ on the established price,” Cook
declares.
“If the customer has a trade-in to
offer, you bargain around on the
price that you're going to give him
on the trade, rather than getting into
| the matter of cutting the price which
is set on the model he wants.
“In most cases we can generally
go above what the customer secretly
thinks his old refrigerator is worth,
| because we know from experience
about at what price his old unit will
move.
“This has a good effect in many
ways. It keeps you away from
‘price-cutting’ and many customers
shy from stores that are always run-
ning cut-price sales. And it makes
the customer feel that he has made
| a good bargain if he gets what seems ¢.
| to be a good price for his old box.”
However, to handle trade-ins pro-
fitably, Cook says that the dealer has
| to know enough to be able to ap-
| are prominent
| when you resell them as trade-ins
praise used refrigerator values pro-
perly, and to understand something
about merchandising them.
“You have to know what makes of
refrigerators stand up the best, and
which names command the most re-
spect among buyers,” he says. “Good
makes and models that are 10 years
old will sometimes be worth more
than not-so-old boxes that were not
too well made or well known.
“The makes of refrigerators which
today are of more
value and will get a higher price
than will the ‘orphan’ makes or
‘little-known’ makes. The public ap-
preciates this point and you can
make a talking point out of it in
bargaining over trade-in prices.”
Who buys used refrigerators in a
small community? There are, of
course, the buyers whose income
doesn’t permit them to afford other
than a used model, and they are
prospects in all sizes of communi-
ties. If there is one “special” type of
used refrigerator buyer in a small
community, Cook thinks it is the
“I'm not going to be here for too
long” type of person who, when he
comes to the community, hasn't
much expectancy of staying too long |
a time and doesn’t want to invest too
heavily in home furnishings. |
“These people are renters, rather
than buyers of homes, and you can
spot them by their approach. I've
sold used refrigerators to four diff- |
_ § 1457 Broodway New York 18, N.Y.
erent people who have lived in the
same apartment. In some cases these
‘transient’ types of buyers have sold
the used refrigerators back to me
when they were moving and I've sold
them over again and realized another
profit on the box.”
In promoting the sale of used mer-
chandise in a tangible way, Cook
relies almost solely on the classified
advertising columns
“That's where people by custom
and experience have learned to look
for the advertising of used mer-
chandise, so that’s where we run our
ads,” Cook says.
The extent of his classified ad in
a particular issue will depend on the
market conditions, the time of year,
and the amount of merchandise he
has to move. When he has a pretty
big stock and feels the time is ripe
to move some of the trade-ins, the
advertisement may be several inches
in length and start off with some
big type or a headline, so that it
looks like a display advertisement.
Consistency in this sort of adver-
tising is important, Cook thinks, as
part of the build-up which makes
his particular store known as the
store “where there's a good selec-
tion of trade-ins.”
Cook doesn’t fuss much with re-
conditioning refrigerator trade-ins
that aren't in good operating condi-
tion. In this respect his problem may
differ from that of the big city dealer
for two reasons:
1. People in smaller communities
are generally more careful of their
appliances than big city dwellers,
and therefore the products aren't
abused and are taken care of nicely.
2. Since “reconditioning” isn't gen-
erally practiced in small communi-
ties, people aren't offered—-and don't
expect to get—-very much for a model
that isn’t operating properly, and
therefore trade it in to be junked,
and accept a token or nominal price.
v7
null!
> ACE CABINET CORP:
« NEW BEDFORD, MASS. +
s Executive Office
Specialists in
LOW TEMPERATURE EQUIPMENT
WATIONAL REFRIGERATOR
MARKET REPORT, INC.
DEPT. AC-!, P.O. BOX es
LOS ANGELES 2%, CALIF.
ome
if
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« = ee Re ee ee Bp Sets ls a a Ty eA pet ‘at i Ger: sae ie tS ee ee Teh aa (She * as a re ~f ccuaee
AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
Deepfreeze
(Deepfreeze home freezer specifications arrived too late for inclusion in the Special Freezer Issue. They
are presented here to complete the group.)
Deepfreeze Appliance Div. Motor Products Corp. North Chicago, Ul.
Model No.
Chest or upright type
Separate freezing section?
DIMENSIONS (in Inches)
Interior: Height
Width
Depth
Height
Width
Depth
Exterior
CAPACITY (In Cu. Ft.)
Freezing compartment
Storage compartment
INTERIOR EQUIPMENT
Partitions (No.)
Baskets (No.)
Light
INSULATION
Kind
Top
Lid support
Net (6BS)
Shipping (6BS)
PRICE, suggested retail
*Small compartment.
REFRIGERATION EQUIPMENT
Cooling medium... ..Wrap around
Refrigerated surface area
(sq. fty..... Models B72, C72, 14.2;
models B13 and C13, 20.4;
model C17, 33.4; model C23, 39.6
Compressor:
I oi awake padi .. Tecumseh
Sealed or open ... . Sealed
Location in cabinet .Base
Refrigerant........ Models C17 and
C23, “Freon-22” ;
Make of control...
all others, “F-12”
..Ranco or
Cutler-Hammer
Accessible for user
adjustment? ;
__ Models B72 and
B13, rear; all others, front
Condenser
Forced or natural convection. .Model
heen Sevens; ethene, natural
«
WANTED ENGINEERS
Experienced household refrig-
erator or freezer design engi-
neers. Unusual opportunities
for advancement with a sound
and growing company, located
20 miles from Cedar Rapids,
lowa, in a fine area for family
living.
Engineering Department
AMANA REFRIGERATION, INC.
AMANA, IOWA
LARKIN HUMI-TEMP UNIT
For clean, smart lines, satin-smooth
finish, color and overall good
looks—Larkin leads. Behind this
beauty is the quality and perform-
ance that keeps nanen ahead.
tLarge compartment.
BT2 cT2 B13 c13
Chest Chest Chest Chest
No No Yes Yes
. ? . 7
21% 21% 16% 28% 16% 23%
30oN 30% 17% WS 17% 30%
19% 19% 19% 19% 19% 19%
37 37 37 7
Bi) 38 55% 554%
29% 29% 29% 29%,
3.16 3.16
7.22 7.22 9.68 9.68
2 2 2 2
. 2 2
Yes Yes Yes Yes
Mineral Wool
3 3% 3% 34
3% 3% 3% 3%
4 4 4 4
1 1 1 1
Yes Yes Yes Yes
Yes Yes Yes Yes
260 260 360 360
290 290 400 400
$279.95 $299.95 $419.95 $469.95
o- —
Warning device...... Light in del
ci7 c33
Chest Chest
No Yes
. , .
21% 2% 16% 28%
3% 3% 17% 30%
19% 19% 19% 19%
37 37
T6é% Mw
29% 29%
3.16
16.85 19.35
4 4
2 2
Yes Yes
3% 3%
3% 3%
4 4
2 2
Yes Yes
Yes Yes
460 620
510 680
$569.95 $639.95
NORTH CHICAGO, IIL — Among
the questions most often asked of
home freezer salesmen are: How
much do they cost and how much
do I save if I buy one? Deepfreeze
Appliance Div. of Motor Products
Corp. has come up with a selling de-
vice which answers both questions
quickly and accurately.
The device is the Deepfreeze
“Evaluator Card,” a _ vest-pocket-
sized “gimmick” that operates like a
slide rule and is based upon a
family's average monthly expendi-
ture for food.
If a family spends an average of
$100 monthly for food and the sales-
man wants to show how much sav-
ing can be realized through the pur-
chase of a Deepfreeze home freezer,
the sliding indicator is set at $100
C72, C13, C17, and C23
CONSTRUCTION AND FINISH OF
Cabinet........20 gauge welded steel,
baked-on enamel
..20 gauge welded
steel, baked-on enamel
Materials in evaporator Steel and
copper tubing
Interior liner
PROTECTION PLAN
Warranty...
on freezer; additional four years
on compressor
Food insurance offered?......
SPECIAL FEATURES
Static shell condenser on models
B72, C72, Bi3, C13, and C17. New
spring type hinge mercury light,
switch in cabinets. One piece cabinet
| base, menu makers, and handy bas- |
| kets on C13 and C23 models. |
‘Freez-R-Pak’ Kit Offer
Renewed by Ben-Hur
MILWAUKEE, Wis.-
standing success last year, Ben-Hur
Mfg. Co., manufacturer of Ben-Hur
farm and home freezers, recently an-
nounced a new “Freez-R-Pak”
to be promoted by Ben-Hur dealers.
The new Ben-Hur “Freez-R-Pak”
kit, according to R. C. Graves, Ben-
Hur sales manager, has a retail
value of $25.95. It will be offered by
dealers in combination with the pur-
chase of any of the four models of
| Ben-Hur freezers.
The kit contains equipment and
| packaging materials sufficient for a
whole season's needs of several hun-
| dred pounds of frozen foods. Much
of the packaging is reusable, and all
is nationally advertised.
Included in the kit are: one Ben-
Hur 8-qt. aluminum blancher (by
Regal), a dozen quart-size and a
dozen pint-size Freezette polyethyl-
ene containers, 15 pint-size and 10
quart-size Marathon Freeztex pack-
ages, a 60-ft. roll of Marathon “Tite”
laminated one-wrap locker paper, 36
Ben-Hur Laminet plastic bags in as-
sorted sizes, 3 rolls of Mystik freezer
tape in three colors, an automatic
marking pencil and a dozen refills,
and a plastic defroster paddle.
E. J. Burnett Appointed
To Revco Engineering Staff
DEERFIELD, Mich.—Appointment
of E. J. Burnett to the engineering
staff of Revco, Inc., manufacturer of
Chill Chest food freezers, was an-
nounced by H. D. White, vice presi-
dent in charge of engineering.
Prior to joining Revco, Burnett
was with Hubbell Metals, Inc., of St.
Louis, and Franklin Transformer
Mfg. Co. of St. Cloud, Minn.
. Standard one year
..No |
Repeating a |
| merchandising offer used with out- |
offer |
A
WHO SOLD
THE
REFRIGERATION?
gripping tale of suspense
and profits .. . as told by
METE R. MATIC
METER-MATIC METERS ARE —
@ Accurate and Dependable.
@ Low in Price.
@ Fully Guaranteed.
proumee +
CR te ets pe mt 4 ee
ote Nee None
and a $213.60 annual saving on food
is shown in a small window. Also
shown is the freezer size recom-
mended for a family whose expendi-
tures for food averages $100 each
month.
The evaluator card is the result of
extensive research by leading home
economists who have established that
nearly 80% of food purchases are in
the perishable category and who
prove conclusively that quantity buy-
ing, spoilage, waste, and transporta-
tion all have a decided bearing on
food costs over a period of time. All
this information is accurately pre-
sented on the evaluator card
On the reverse side of the card is
a complete listing of Deepfreeze
home freezer models, their equip-
ment, and delivered retail cost
“Pockets «
Mr he” coud alard Ye byw ihn simple plan
eet
4
AND NOW...
Mr. M. T. Pockets and | are good friends. He
wants to buy another unit next month. All I'll
have to do is mate « quick change of meter
tim geers, increasing the daily payment te
incl the new unit
SALES PLAN
Customer deposits
he doesn’
the flow
tion unit,
2626 West Washi
if you want to sell mere
refrigeration, sell on the
ETER-/['JATIC
quarters daily. If
+... the meter will stop
of current to his refrigera-
Now Mr. Mete R. Matic hits the
jackpot every month.
INTERNATIONAL REGISTER COMPANY _
|
|
DETAILS : agg he tan
|
ae <<
— 2
| City
8 'd, Chicago 12, Illinois
Send me Meter. Matic Sales Kit Mo. 62-8. Be sure to include «
"1952 Survey”
giving vitel statistics on the use of
the mete: plen by other dealers.
ae a eS ee Se ae co ll oe a as 3) :
cael aes # ames aves, ite aaa ae eae es Ae i ee
i
utente cig u
Pe — " ee
an SS :
Syey 3 Ea od
Ee ROME & FARMee |
ee an! Nes a \ ae
eS:=: Rip 4
IMM, FREEZERS § |
Se > te
a ‘
seotessetinenneneen Evaluator Cord i
ay card | Rep nee
| on Tells How Much =— =
— :
aes (as
Thickness (In Inches) Reve See ae
"RSE, CE AR, ge pram ripe
LIDS
Provision for locking? ................. ;
)
WEIGHT (Lbs.)
} CY ee
| :
| | -S ON ONE HARO— (ON THE OTHER HAND- 4 i
ee 7 - " sine Ay,” ;
» | | a =a
— Me | wee 1
a new refrigeration, 3) i
| Ek: : ‘il but how con we buy , 2
Sta = wre f
, i ' = i
ee j sc)
' eee! z Yt was ne different than other dealers. |, too, had
refrigeration units on hand thet hed te be sold.
Y See THEN ... ONE DANE :
y i” “We con't etford it. We pay aE. “ as ;
PT ee a ae (oe smolcn alin” HAPPENED — =
: ao 5 Zz , ny : “ “a LU
ro — Sm : Hi ‘ S = 8° 7
| [———_4t (iN Nea BCs JZ UR
he mc =e Bas @ ie
. "hb | ; = 2 a Pe a :
t "\ - >| & zs | 8
i | | yng ¥ “ 5 “a E
i} | , Pree é ] ‘or
4 | ip "6 iy te = id | hed to confess. | did it, and here's how. |
. Eee
y “At the end of the is not enough a J] r
f intone a ae |
| iit ee oe Seri ’ . Peers cast “ fom pie Pa Fi a ~ om
i z “a fe Ce |
tM ‘ ‘ ni Z ; x j
. 9 Te 3 my gle f :
} a : sag = a aps a
S a : : - : rh, ’ 2 ; he
i W/W is ee: nck Ola es ina ~ :
ys <r e MIE ee GS saa im 5¢ if |
4 $$ —___——- es There are no lump sum monthly payments. All
he hes to do is drop « few quarters a day into installation of the Meter-Matic colin meter was r
for Good Looks PO the meter... and | am assured of getting my very simple. It took just @ few minutes to hook-up a
: ees money ee eee. So canter,
2 ee a
i . a | eee } z
os As =. The moral of the ae : 4
i eer 2 A) ; story is: ~~ =. ?
; “ll Sx a * a) “f » »*
Pee ; “ 7 ‘
| le es) - ae s+} 7 ;
: eat : : - Se ' od b s
pat mame —— 2. ug rh ceases * ,
| ’ ! eee " oa
ar Aa 4 a:
Vasey i ix 23 7 oe i
a c Ge :
ae s |
po ;
Model OM6 nd :
i Manufacturers of the original Cross-Fin a M
i Coil — Humi-Temp Units — Evaporative acm 5
| end Air Cooled Condensers — Air ee ;
i Conditioning Units and Coils — Direct Ex- ee ;
pansion Weter Coolers — Steel Vacuum _—
Piate Coils — Heat Exchangers.
; WATCHDOG OF THE NATION'S FOOD SUPPLY aD) a sane RATER ,
“a a ae we Ny
| Del, — —
j |
. ae a a a 6—Cl a ee bile
f Bee eens, 1 re a eee oe me as ee ay
12 AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
They'll Do It Every Time. .
THIS 1S WONDERFUL! A
$50,000 CONTRIBUTION FROM
MR.FB. BGOOME # WILL YOU
STANO UP, SIR, SO THE FOLKS
.. By Jimmy Heatlo
FUND- RAIS)
CHARITY DRIVES a
NO. TREMOLECHES
NOT AT THIG TIME!!
IN FACT, I THINK YOU
MR. BIGDOME:-T'VE BEEN
HERE 28 YEARS - AND GINCE
I HAVEN'T HAD ACGytP!)
RAISE IN IO ee “Un
Bur- LET OL’
FAITHFUL ASK
FOR A TWO-
BUCK RAISE !
THAT'S |,
OIFFERENT!!
THAMA AMO A
HATO HAT OFF
. Tr
HERBERT JAGON,
CONCORD,
nan? Lee
ISOC OM COM ODO
Do You Have ‘Both Feet On The Ground’?
OOOO OOO OOO
we Prospects become purchasers when they're shown
what a good room air conditioner should do
and how Carrier does it best. Show them quickly,
convincingly with the Carrier Buyer's Guide.
As you turn the pages, demonstrate the features
on the unit. The new display stand makes
it easy to do. Interest aroused — you can talk
about terms ... and take the order.
alr conditioning refrigeration Start using the Carrier Buyer's Guide on your
For 50) years the propte who know air conditioniny best room air conditioner prospects today.
year ' pie © ANE CONG: oni t
Carrier Corporation, Syracuse, New York.
sr
= THE 1952 CARRIER HUMIDRY
with outstanding features that make it
'
easy to use to operate to sell!
AN INTERRATIONAL INSTITUTION + SUBSCRIBERS AL. OVER THE woRLo
c rt
coord ——
, a / Bustia-s News
Ret. 1908 PS a= Publishing Co
F. M. COCKRELL, Founder
Published Every Monday by BUSINESS NEWS PUBLISHING CO
40 W. Fort St. Detroit @ Mich Telephone Woodward 21-0024.
New York office h21 Fifth Ave Telephone Murray Hill 17-7158
Subscription Rates: U. 8 and Possessions, Canada. and all countries in the Pan-
American Postal Union: $5.0 per year: 2 years SO. Ali other foreign countries
S70) per year Single copy price. 2D) cents Ten or more copies, 16 cents each:
i) or more copies. 10 cents each. Please send remittance with order
GEORGE F. TAUBENECK
Editor and Publisher
Pum B. Repexer, Editorial Director
C. DALe MERICLE, Associate Editor
JOuUN Sweet, Assistant Editor E L. HENDERSON, General Manager
HUGH MAHAR, Assistant Editor Rosert M. Price, Adv. Mgr.
Gronce HANNING, Assistant Editor ALLEN SCHILDHAMMER, Western
MARGARET DEAN, ASsistant Editor Adv. Mgr.
Editorial Assistants: BERNICE
SHEPLOW, SUZANNE SCHULZ, AND
BARBARA MIRIANI
ALICE M. Barrow, Adv. Secy.
WALTER J. SCHULER, Production Mgr.
Georce Casey, Circulation Manager
Member, Audit Bureau of Circulations. Member, Associated Business Papers
VOLUME 66, No. 6, SERIAL No. 1,212, JuNE 9, 1952
‘| have always felt that whatever the Divine Providence permitted
to occur | was not too proud to report. The people are not served
by pussyfooting, or by that sort of journalism in which nobody will
ask who is the editor of a paper or the writer of an article, and
nobody will care.""—Charles A. Dana.
Answering Price Objections
TWO major reasons cause a prospect to quibble about the
| price of the product you are selling.
1. He is not convinced that the product is worth what you
ask for it.
2. He thinks he can get the same product somewhere else
for less.
The answer to both of these objections lies in one word:
Salesmanship.
If, after you finish your sales presentation, your prospect says:
“It’s too much and I will not pay that high a price,” you haven't
told a convincing story.
When you have hit upon the prospect’s real need for your
product, it’s difficult to stop him from buying—no matter what
| your price.
Possibly that doesn’t sound logical. But neither are the buyer's
desires. When he wants something, he wants it regardless of price.
The writer knows a young man who recently spent a whole
month moving heaven and earth to raise enough money to meet
the down payment on a flashy automobile.
He wanted that car more than he wanted anything else. He
| was convinced that if he did not buy it right away, he would be
losing money. He was willing to go far into debt to get the new
joy buggy.
Admittedly, that is an extreme case. But it isn’t extraordinary.
The salesman had convinced him beyond all reason that he needed
that car more than he needed money.
This was a salesman—no order taker. He was fighting in a
tough market. Other salesmen told themselves: Credit controls
are tough. Prices are too high for luxuries.
However, this salesman sold his product as a girl-catcher
to this particular customer, and earned his commission.
Your product doesn’t have to have a cheaper price tag than
all others, but it must promise, through you, to give him value
received.
What about the other guy who sells your product for less?
You know that the customer expects certain services from you
when he buys the product. If your price is fair, you know that
| your competitor must be cutting corners somewhere to sell af a
| cheaper price.
Take the experience of another friend of ours. He grabbed
the bait when the salesman chopped $20 off the price of storm
windows and doors. “Why not?” he thought. “All storm windows
and doors seem to be very much alike. This man tells me his have
all the features of the others.”
Shortly after the installation our friend was disillusioned.
There was a safety feature missing here, and an inferior spring
_ there. They were items that the salesman apparently hoped
| wouldn’t be missed—or at least the customer wouldn't complain
about.
However, our friend did notice and he did complain. He con-
siders that he lost more than his $20 “savings” in the trouble and
extra effort he had to go to get what was originally promised him.
In the future, the salesman who maintains his price and offers
_ certain services for that price will not have too much difficulty
' convincing this fellow that he will be getting more value from
him than he would from the price cutter.
Trusted salesmen can convince the customer that the services
they offer are worth more than the few dollars he can save by
buying from a short-change competitor. It may not be as hard
as you think.
Te a en ee a oe a Sel.
pee | Ae od eee ee ear Sa i |e . = r a ae ss ane
ee
ee *
; Become IS VERy ; tent 3
WEARTED WHEN rr i} ( REALLY!
COMES TF 7, ,al
a ' CAN GEE SUCH A To ;
a | en, Smee
° ——7 ies “ ~ WA La
| ra ELEY Ree TATE 0S)
oA WV) m7 = BA E ; BB % er ! |
. a apt rae Te ‘@ Dy Ey aan Se |
= ~6 RAK ami Of ee
. a *-16
|. op MAT IS 2 WORK YOU 00; Ful =
A | “ = np! gz Se
Ve | pa So, | 7 re | a
| Pi f Sa a F || —| ee
? i 8 Gecoeuen ~
— \y=ad ay AWM}
CM \ eth 7 BE! |
9 ee |
ee
sili: |
Kucihe for ducecesful |
e .
———ie §
:
Fold in the compet at a
| ta Coin, Room, His, Orde. |
= 7 ;
ORD Se !
henf an ordler fad handy yy ey,
hy imiiiieteli tae : VK \ ee
gedit uN 4
ee
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fm)
SUPERMARKET
SURVEY
AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
TO
UDELL
85% of Their Sales Are Self-Serve; All
Handle Frozen Foods; SMI Sales Rise 21%
CLEVELAND Frozen foods are
carried by every supermarket. About
85% of supermarket sales are made
by the self-service method. As many
new markets were built in 1951 as
in 1950. An equal number will be
. built in 1952.
These were a few results of a sur-
vey made of its members by Super
Market Institute and presented dur-
ing the group’s 15th annual meeting
here by Curt Kornblau, manager of
the institute's research and informa-
tion service.
The survey included data from 316
of the 560 member companies and
represented 3,930 stores out of a total
of some 4,500.
“The SMI members registered an
average sales gain of 21% over
1950," Kornblau said. “This increase
is the highest recorded in any of the
four annual surveys to date.
“Nearly nine out of 10 members
(89%) enjoyed sales increases, 10°%
had sales declines, and 1% reported
no change. Again, this is the best
sales performance recorded to date.
Every company with sales above $6
million in 1950 gained volume in
1951.”
d —_____—__——_——"¢
PARAGON
DEFROSTING
TIME SWITCHES |
CHRONO-SPRAY |
Defrosting Control |
For Water-Spray Defrosting |
IT’S FAIL-SAFE!
@A completely flexible defrosting
control for Locker Plants, Brew- |
eries, Dairies. Walk-In Boxes, |
Unit Coolers, Air Conditioning.
@A synchronous motored combi- |
nation 24-hour Time Switch and |
60-minute Timer especially de-
signed for water-spray defrosting
@ Provides from 1 to 24 defrost
periods per day. Also controls
defrost duration in three sepa-
rate adjustable periods: delay;
water-spray; drain
@ “Fail-safe” feature prevents possi-
bility of evaporator fans running
while unit is being defrosted.
Complete flexibility with utmost
simplicity
Paragon 300 Series
For All Types of Commercial
Defrosting:
@ COMPRESSOR SHUT-DOWN
@ ELECTRIC-HEATER DEFROSTING
@ HOT GAS OR REVERSE CYCLE
An accurate, durable,
Precision-built time
switch for all types of
commercial defrosting
applications where de-
frost is two hours or
less. Easy-to-set pin-
type dial. Heavy has;
case, unbreakable r
lass. Also made in
eavy-duty outdoor
type, Series 330.
_—
UNIT COOLERS © WALK-IN-BOXES
FROZEN-FOOD DISPLAY CABINETS
LOCKER PLANTS © REACH-IN BOXES
FUR-STORAGE VAULTS
me MAKERS OF THE FAMOUS fet)
de-frost-it =
ron comestig $995
PARAGON ELECTRIC COMPANY
1687 TWELFTH STREET © TWO RIVERS, wis.
The overwhelming majority of op-
erators had sales increases in every
department: 87% gained in the pro-
duce department, 90% in the meat
department, and 93% in the “gro-
cery and other” departments. The
rate of sales increases for all com-
panies combined was higher in the
meat and produce departments— 22%
—than in the “grocery and other”
departments where the gain was 20%
Gross Margins Show
Downward Trend
“Comparison of gross margins in
1951 and 1950 shows a decided down-
ward trend,” Kornblau stated. “Three
out of four companies operated on a
lower over-all gross margin, 22%
reported a higher gross margin, and
3 the same as in the year before.
“The slump in gross margins ex-
tended to all departments, including
the produce department where prices
were controlled not by OPS but by
competition.
“The meat department was hit
hardest, as 88% of the companies
had lower gross margins than in the
previous year. In the grocery de-
partment, 74% of the companies had
a decline in gross margin. In the
produce department, 47% of the
members lowered their gross mar-
gin.”
As for expansion, the survey
showed that “of all the supermarkets
operated by the SMI members at
the time of the survey (January,
1952), nearly half (46%) were either
built new (28°) or extensively re-
modeled (18%) in the past two
years.
“Although the members were un-
able to execute all their expansion
plans in 1951, a very substantial
number of new supermarkets were
erected and many older markets re-
modeled. The number of new super-
markets built in 1951 was about the
same as in 1950, and the number of
major remodelings exceeded the 1950
total. The rate of expansion declined
from the 1950 rate.
56% Expanded During 1951
Despite Restrictions
“Despite building restrictions, ma-
terial shortages, manpower scarcity,
high construction costs, and general
uncertain conditions, over half of
| the members (56%) expanded during
1951—-the same percentage as in
1950. Some 39% of the companies
engaged in new construction and re-
locations, and 34% carried out major
remodeling jobs (17% did both).
“The supermarkets constructed in
1951 represent 14% of all supers in
operation at the end of the year; 9%
of the supermarkets underwent major
renovation during the year.
“As in previous years,” Kornblau
said, “the percentage of companies
which engaged in expansion was
higher among the larger companies,
but the smaller companies had a
greater rate of expansion.
“The greatest expansion activity
took place in the West South Central
and Southeast regions. New England
had the lowest rate of building and
remodeling. Operators in every region
except the West North Central and
Southeast did more new building
than remodeling. The smaller com-
panies stress remodeling rather than
new construction. Only one out of
five new supers (21%) was a relo-
cation, the lowest percentage on
record.
“Caught in the squeeze between
SWEDEN FREEZER
MANUFACTURING CO.
SEATTLE 99. WASHINGTON
lower gross margins and rising op-
erating expenses, supermarket opera-
tors will continue to expand in the
quest for more volume. The ‘definite
plans’ for expansion in 1952, as far
as the members could tell in January,
eall for the construction of about
the same number of new super-
markets as in 1951 but fewer major
remodelings
“Projecting the expansion plans of
the entire membership, the SMI
member companies are planning to
erect about 525 new supermarkets
and to extensively renovate about
275 supers during the year.
“Practically the same proportion of
companies (55°¢) is planning to ex-
pand this year as did last year
(56°). The new supermarkets bive-
printed for 1952 will make up 14%
of the total supers operated by the
SMI members as of January, 1952.
One out of every five new supers
will be a relocation. Major remodel-
ings will take place in 7%.
“At the time of the survey, a siz-
able portion of the 1952 expansion
program was already under construc-
tion—42% of the new supers and
33% of the remodelings.
“If plans are realized, companies
with sales of $5 million or less will
again have the greatest rate of ex-
pansion. In fact, they are planning
to step up their expansion activity
above the 1951 level. Regionally, only
the New England and West North
Central regions have drafted plans
bigger than their 1951 expansion pro-
gram
“Two new supers are planned for
every major remodeling. Operators
in all size groups and in all regions
(except New England) have mapped
more new buildings than remodelings
for 1952
“One out of every four supermar-
kets is already completely self-serv-
ice in all four major departments
(grocery, meat, produce, and dairy)
A year ago, 19% of the SMI member
supers were fully self-service.
Wide Regional Variations
In Sel}-Service
“There are wide regional varia-
tions in the progress of self-service.
The West South Central region leads
the way with 66% of the supermar-
kets fully self-service, followed by
the Mountain-Pacific states with 45%.
Over half of the supers with com-
plete self-service are located west of
the Mississippi River
“It may be estimated that about
85° of supermarket sales are made
by the self-service method. All gro-
cery departments are completely self-
service, as are most of the dairy de-
partments (87%). The majority of
produce departments (53%) are on
a partial self-service basis, and 43%
are fully self-service.
“Half of the SMI member super-
markets (49%) now have complete
self-service in their meat depart-
ments and another 23% have partial
self-service. Only 28% of the meat
departments are still on a service
basis. Of the new supers erected in
1951, three-quarters (74°) opened
with their meat department com-
bu
Glowing wi
13
pletely self-service, and 16% with
partial self-service
“With self-service so
trenched in the perishable depart-
ments, virtually all SMI members
(96%) do some pre-packaging in
their supermarkets. Cheese is pre-
packaged in 80% of the supermar-
kets, meat cold cuts in 70%, fresh
meats in 60%, and fresh fruits and
vegetables in 50%
“Every supermarket has the four
major food departments; grocery,
meat, produce, and dairy
“Separate delicatessen departments
are included in 50% of the super-
markets. Four out of five (70%) are
completely self-service and another
8% partially self-service
“Complete bakery departments
were reported for 49% of the super-
markets. Of these, about half (48%)
are on complete self-service; a some-
what smaller number, 43%, are serv-
ice; and the remaining 9% are par-
tially self-service.
“Frozen foods are carried in every
single supermarket participating in
this study,” Kornblau reported. “One-
firmly en-
sixth of the companies (17%) do
their own warehousing of frozen
foods, compared with roughly half
of the members doing their own cen-
tral warehousing of grocery products
The 17% of the companies operate
47% of all the SMI member super-
markets. The great majority (81%)
which warehouse frozen foods de-
liver only full cases to their stores
“There has been much interest re-
cently in a second or ‘B’ grade, This
survey discloses that a ‘B’ line is
offered in 38% of the SMI member
supermarkets, by 41% of the com-
panies. Nearly one out of four (23%)
of the supermarkets which carry a
appeal! Fe
es SCHAEFER, INC.
MINNEAPOLIS
ANUFACTURERS OF SCHAEFER FROZEN FOOD AND
ICE CREAM CABINETS, AND PAK AWAY HOME FREEZE
Low Temperature Cabinets exclusively since 1929
* Lower cost per cubic foot.
* Extremely low operating cost.
* Wide open top. Runs full length,
* Portable. Usable anywhere in store.
* Self lighted Glowing superstructure.
* Brilliantly lighted inside and out.
* Designed and built especially for frozen
foods.
‘B’ line display it in separate cases.”
The NEW
CHAEFER
Frozen Food
Merchandising
Cabinets with
* Refrigerated partitions spaced to fit all
frozen food packages.
* Divider shelves for full display with
storage below.
* Product price strip channel runs full
length.
* Pull out condensing unit. Hermetically
sealed. Requires no oil,
se 3 ; *”
| Ee vision on Glass Front model.
* Nite cover for protection and economy.
Keep cold” glass baffle plate for clear
Exclusively for Frozen Foods!
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AIR CONDITIONING & REFRIGERATION NEWS,
P Portable Water Heaters
What's New Feature New Vapor Sea
When requesting further information on new
products, please use “Information Center” form
KEY NO. 8-621
KANKAKEE, lL._New models of
— the “Permaglas” portable electric
dairy water heaters have gone into
‘ production at the
Clock Defroster Defrosts Twice Every 24 Hours eye
Kankakee Works
La time is shorter, the inside tempera- r oe
ture of the refrigerator remains
‘ lower. the compressor runs leas often feature if & spe-
1 foods at z etd ton ; cially designed
q 7 an 4
ar “Ge stay reah mer ners aioe
Frost accumulating on refrigera
tor coila has a great affinity for it-
nelf the company notes. “The more
it accumulates, the faster it accumu
lates. Therefore, more frost will col
lect in a second 12-hour period than
in the first 12-hour period
double - locked
vapor seal be-
tween the inside
tank and the
jacket, the com-
pany said
“The weight of
water in the tank
compresses the
rubber and improves the seal to give
positive assurance that water spilled
in filling the heater cannot find its
way inside the jacket to the thermo-
stat or heating element,” it was ex-
plained. “In field tests, no cases of
moisture penetration were experi-
The water resulting from the
slight film of frost when defrosted
will amount to only several teaspoons
daily The water will freeze in the
tray and can be emptied once or
twice a month. In the event the
tray is used for food storage, the
food can be covered with wax paper”
Packed in the carton with each
defroster are directions for attaching
enced.”
the defroster as well as a recom-
mendation for setting the defroster Other changes include a new-type
KEY NO 8.620--—~ control level for the various size “8” cord assuring longer cord life,
NEW ALBANY, Ind A new auto- refrigerators and a change in base design from
matic clock defroster Uthat defrosts With a few days’ experience,” the four to three legs to minimize level-
the refrigerator twice in each 24 company says, “it can easily be de ing problems
hours hae been introduced by the termined whether the defrosting time Principle feature of A. O. Smith
Hi M Switzer Mfg Co here should remain at the recommended portable electric dairy water heaters
Called the Geneva Clock. Defroster position or the defrosting time in is an inner tank surfaced with glass
the unit ie available w five different creased in order to obtain the best to prevent corrosion. The heaters are
colore white, ivory, yellow, red. and — efficiency for use in the milk house, farm
green Recommended retail price for the kitchen, summer cottage, laundry,
The company claims that by de clock-defroster is $12.95, the com- rural store, service station, hunting
frosting twice daily, the defrosting pany said lodge, or trailer
which
feature
WILL HELP YOU | SMART-LOOKiNG CABINE
SWING THE SALE... _——
@ The SPARKLING GLASS FRONT Watch
how the Quadruple Thermopane glass
front on this new BTC Display Case
appeals to every prospect! It's a traffic-
stopper that can't be beat for building
frozen food volume.
@ The EXCLUSIVE NEW LID Only the BTC
Glass Front Display Case offers this con-
venient, new “Hide-A-Way” Lid. It's
self-contained and fully insulated—slides
under the rear deck, out of sight, when
the cabinet is opened.
@ The ROOMY INTERIOR There's plenty
of room inside this new BTC Glass Front
Display Cose—it actually has a full 10-
cubic oot capacity! Equally important
to prospects, it fits a floor area only
53” x 30”.
@ The SMART-LOOKING CABINET No
ignoring the beauty of BTC's handsome
lass Front Display Case with brilliant,
fluorescent-lighted interior — gleaming
white enamel finish — and full-color
three-dimensional picture!
All of these BTC features are powerful
selling points—so be familiar with them.
Write beowor- Titchoner today to learn
full details on the new Glass Front Dis-
lay Case. And be sure to ask about the
MODEL $S$-5310-D with super- fighly profitable BTC franchise.
structure. Also avoilable without
superstructure.
i DISPLAY CASES
| the BREWER-TITCHENER
Corporation
That's this 8TC is, Subic Foot
Ly SELF-SERVICE Display Cose ( -16).
BINGHAMTON + NEW YOR arte = ane age dk
structure.
JUNE 9, 1952
‘Garbridder’ Handles Up to Ton of Waste Hourly
costs for food operators by doing
away with the need for garbage
storage space and cans, and in labor
charges; to eliminate waste by per-
mitting the recovery of flat silver and
by making possible a close inspection
of food-stuffs thrown away: and to
banish the chief source of rats and
flies in and about kitchens.
For disposal of supermarket waste,
the company has a model 500 con-
veyor for attachment to any Series
G-126-A Garbridder
King Freezer Features
Narrow Depth, Toe Space
KEY NO. 8-622————
COLUMBUS, Ohio--From 1,000 to
2,000 Ibs. of waste an hour can be
handled by its “Garbridder’ food
waste disposal unit for commercial
eating establishments, according to
Jeffrey Mfg. Co. here.
The heavy-duty machine is de-
signed to dispose of all soft waste,
oe
bones, shells, fish waste, and such § ee
paper products as bottle caps, nap-
kins, and doilies.
Powered by a 5-hp. motor, the unit
is built of rugged grey iron. Inside 623
of the mill is lined with steel. The KEY NO. &-
rotor is made of steel and the knives GLENDALE, L. L, N. Y.—A 9-cu.
of high carbon steel. The hopper is ft. home freezer that will hold about
of stainless steel. 315 Ibs. of food and is narrow enough
The Garbridder “utilizes water to pass through almost any door has
pressure to effect the most efficient been announced by the King Refrig-
operation,” the company explained. erator Co. here.
“Water is sprayed into the mill at Called the King 95B freezer, the
the point where the waste enters, chest type unit measures 51 in. wide
thus wetting the material and forcing by 37 in. high by 28% in. deep, in-
it into the mill. At the bottom of the cluding chrome handle with built-in
mill on both sides, there are more lock. The box is built to hold 0° F.
water jets which force the flowing at the normal control setting and
liquid from the mill into the sewer -10° F. at the coldest position
at an accelerated rate.” The cabinet is made of heavy
Even with high utility rates, cost gauge steel completely welded. It is
of operation is small, the manufac- finished in two coats of white du Pont
turer claims Dulux enamel. The inner liner is of
“The unit will use approximately the same construction and finish.
12 to 15 gals. of water per minute,” Insulation is high density glass fiber.
it was stated. “A restaurant grossing Toe space is provided at the bottom
about $400,000 per year can dispose front of the chest and two rust re-
of all waste in approximately 90 min- sistant removable baskets are in-
utes in a 24-hour period. Therefore, cluded. Lid has counterbalanced
the unit runs an average of 2' hinges and live rubber gasket. Com-
minutes per hour.” pressor is a ‘-hp. Tecumseh sealed
The machine is claimed to cut unit.
—
For more information on What's New products,
current literature and catalogs available, equipment
advertised in Am Conprrionine & Rerriceration News
use Key Numbers where designated or specify products
advertised and we'll see that you receive this information
promptly.
What’s New or Current Literature Available
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Products Advertised
(list name, page, and issue date)
MAIL THIS FORM TO
Ar Conprriontnnc & REFRIGERATION News
Reader Service Dept.
450 W. FORT ST. DETROIT 26, MICHIGAN
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What's New (Cont)
‘Hydrotron’ Designed To End Scale In Coil Assemblies
wes 3 coak
KEY NO. B-624————
JERSEY CITY, N. J.— “Hydro-
tron,” a new water treatment pro-
cess and equipment eliminates scale
in heat exchange equipment by
changing water electro-physically,
the Heller Laboratories here has an-
nounced.
With Hydrotron, minerals con-
tained in the water crystallize out
in the form of a sludge or slurry and
do not form a dense hard coating
over heat exchange surfaces, the
manufacturer stated.
The sludge formed can be removed
by the usual methods of blowdown.
This process is suitable for treat-
ment of fresh or salt water.
This new electrical water treat-
ment process and equipment has been
used widely and with complete suc-
cess in Great Britain since World
War Il, the company said. It is
known there as “Aquastat.” It was
introduced into the United States in
1948.
The Hydrotron process eliminates
the need for a water softener or
chemicals for the control of hard
water scale. Hydrotron equipment
consists of a bronze pipe unit, in-
stalled in the water supply line, and
an electrical control unit mounted in
a convenient position nearby
Hydrotron is not a water softener,
the manufacturer states. The water
is not changed chemically. There is,
however, an electro-physical change
that takes place after treatment, in
which the process of nucleation is
affected.
Admiral Polish Protects
Enameled Appliances
KEY NO. 8-625———
CHICAGO—-A new polish and wax,
specially developed to protect the
enamel surfaces of refrigerators and
ranges, and the lacquer surfaces of
television sets, has been introduced
by Admiral Corp.
The liquid polish cuts surface dirt
and film, and leaves a_ protective
coating of tough carnauba wax.
After drying for a few moments, it
ean be polished.
The new polish retails for about
98 cents a pint and will be distributed
through Admiral dealers.
Packaging
has improved
lots of things!
28 a’
pat. NO- 2,297 4 eT
: Auk
vu. &
ORIGINATORS OF COMPLETELY PACKAGED
AIR CONDITIONERS
Packaging makes many products more efficient, more
convenient and more acceptable these days. And large size
packaged air conditioners (up to 60 tons) are no exception!
That’s why so many Governair Completely Packaged
Air Conditioners are in use today. They &re engineered
and built by the pioneers of large size packaged air con-
ditioning — Governair!
If you want a package deal that will do a better job of
air conditioning for you choose Governair! Sized from 3
to 60 tons. GOVERNAIR CORPORATION, 513 N.
Blackwelder, Oklahoma City, Okla.
UNIT
COOLERS
BLAST COILS FOR
= HEATING & COOLING
| beverage cooler
| night clubs,
15
New Refrigeration Socket
KEY NO. B-626———
MILWAUKEE. Development of a
new refrigeration socket designed to
simplify and speed assembly has
been announced by United Mfg. &
Service Co. here.
Trade named “Twist-Lok,” the
socket is built of molded rubber. It
is so designed that it can be simply
inserted into a special die cut in the
liner, from either the front or back,
depending on the assembly method,
the company explained. A quarter
turn positions the socket and creates
a protective vapor seal.
The wire light guard which in-
serts into holes in the face of the
socket locks the socket in place, pre-
vents twisting or any possibility of
destroying the seal, plus creating a
sturdy lamp guard, according to the
company.
Twist-Lok (patent applied for) is
an addition to a line of special com-
ponents developed by Unilectric for
use in product wiring systems pro-
* duced by the company.
New
now
literature on the socket is
available
KEY NO. B-627
“Beverage Cooler Developed
PHILADELPHIA~-A “combination
ice cube maker
frosted glasses cooler" has been de-
| veloped as a single refrigerated cabi-
net by 4-Bros. Refrigeration Mfg.
Co. here.
Designed for use in restaurants,
taverns, or clubs, the
stainless steel unit features a shelf
that holds and frosts up to 75 glasses
at one time.
In addition to this unique feature |
there is storage space for dry cooling
1,800 12-0z. bottles daily and Roto
daily.
| trays for making 150 Ibs. of ice cubes ©
Stainless steel sliding doors make
sible and the quilted stainless steel
| every part of the case readily acces- —
finish lends eye appeal to the cabi- |
net. Construction is marked by 3-in.
insulation and a waterproof tank.
Self-contained or remote
type |
models are available in 4, 5, 6, 7, |
and 8-ft. cabinets, all 27
and 39 in. high.
in. deep
Crystal ice .. . with-
out sludge-forming
rust, sediment, min.
eral residue
chiorine taste ...
“milkiness.”’ Ends
major source of serv-
ice calls. Write for
new literature.
FILTRINE MANUFACT
BROOKL
NGC
Y
URI
YN §°
}
|
|
j
Fountain Uses Only One ice Cream Box Opening
ice cream cabinet and enables the
operator to serve sundaes, sodas,
malts, shakes, floats, and soft drinks
Serv-All No. 200 may also be used
in conjunction with any of the three
other models of the Smith-Werner
line, “thereby supplying maximum
service with minimum space and in-
vestment.”
KEY NO. 8-628
DENVER..Smith-Werner Co. here,
manufacturer of “Serv-All, a com-
plete soda fountain that fits into any
ice cream cabinet,” has added an-
other model to its line, according to
Ross Dunshee, president.
The new model.-the No. 200
features a standard two-way draft
arm with soda water cooled by the
conventional pre-cooled water bath
method, two syrup jars with sani-
tary pumps, and two crushed fruit
jars with 1l-oz. ladies as well as a
spoon and straw holder, chipped ice
compartment, and drain
This unit, said Dunshee, occupies
only one opening of any standard
ST. LOUIS——The Beveo Co.,
here, manufacturer of beverage
coolers, is offering a combination
unit which serves as both a beverage
cooler and a water cooler
Buyers will find, the company said
that the space required for two sepa-
rate items--a beverage cooler and a
water cooler-will sometimes inter-
fere with limited-apace operation.
Therefore, it was stated, Bevco
has added water equipment to its
beverage cooler to fill the need for
a combination unit
Inc.
Y SALES and ©
NOVER
3 Stainless Steel
<—PASS-THRU
Reach in
REFRIGERATOR
a ere
© LATEST of 93 standard styles and models from
11% cu. ft. to 73 cu. ft., including dough-re-
tarders, salad refrigerators and reach-ins, all
in self-contained and remote models.
© LARGER COILS for higher humidity (75 to 80%)
and greater refrigeration efficiency.
*@ THERMOPANE GLASS DOORS-—triple thickness
—available on most models.
* REMOVABLE STAINLESS STEEL
angle tray slides can be in-
corporated in any reach-in.
*@ ALL METAL construction, in-
cluding doors.
*@ 5-YEAR WARRANTY avail;
able on self-contained units.
STAINLESS FOOD EQUIPMENT CO.
272 New Street Nework 4, N. J
Se Pe a q ee rs a 4 = ae leg eae a “a a as ae Be ee nd oi : ;
tas - = . , aa ae ee >. | Se ?
AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952 = ,
| a | 4 7 ee é
= "< Se : |
gt 4 7 wo — a
| bo oe BSP |
\ ptr” Assembly Speeded Up by "2 wa
a | Bevco Combines Water, |
EE Beverage Cooler |
7 _ 7
: :
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- <i "Pea eee Sears oS:
v4) ri) v, m SG PPR e's oy evi ; FAST Lees
| KA y' PP goes UNL
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; Se <= ants 5G) AE — TYAN: ;
j _ =e. . —-@ =U oe ih . F painless 7 %
} WA > 6 INS _ Fah bho kL, Bt .
nn _ ‘<= Rtn Cee
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5, . a af Tt? asin 7 2 : E im 4 : - e a: § 5
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{ i. ee ae ——— = ‘ re aes
. = oS F ae e r —————™ = ” = a. fee:
: SO0VERNAIR lL fr | — .
| | B34 \
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7 if Ce FS
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AiR ‘N . | ne) “Taste " Master” F
j CONDITIONERS Ne sy q' Demineralizer —
BS oh ialsl |-lel & Mi 8
| ae \ } ‘ai |
— og i] inn —-f ;
<3 pov powes rad | | .
NJ CONDENSERS | “i
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ie | Cosy Water Coatens and Fitters jon 0 Youre 5
ORIGINATORS OF COMPLETELY PACKAGED AIR CONDITIONERS! | N. |
a \ See a... aa are a (le ; f oo ae ee
SLANTS
on Service
@ handy
iaod by the NAWA
Siante on Meroe
package dee
meet the needs of tte busy
rmders tm the wre * @ad con
re ting buaneee
livw Ta Loosen Kods
That Are Too Tight
There are eome eccentric roda that
juire heating in order to get then
t haft ar wi they are on
shaft they | 4 and “grab
haft o tight that you can't
’ ther if orm nto one of
we the hing t i] st hit the
1 acroms r wit? he shaft with
t ’ | fa siipeen hammer
1 expand the red until it ts loose
“u get @ piaton rod « little
ght wher taking t ip you
ght do thi to heowen it Take «a
ich and apply the emall end to the
“i where t embraces the shaft
Pait the pune
row of an
the red isa
with-a hammer in a
aa the rod until
u desire it
allr pe ace
an loome ga ye
.
S-Lb. Cylinder of Ammonia
Neutralises Sulphur Leaks
A S-lb service cylinder filled with
anhydrous ammonia ta extremely
ful when ombatting sulphur
‘hoxide leake under emergency con
litions, according to H. A. Halla,
anager of Kefrigeration Service
Inv Loe Angeles parte wholesaler
In « letter to John Bopp, chief
hemiat for Ansuls Refrigeration
ttewearch, Halls points out that “there
ve several eatiafactory ways that
“> ean be diecharged from a re
frigeration system when this dis
charge is previously planned. There
are, however, emergency conditions
that arise where obtaining compara-
tively large quantities of lye and
sater or aqua ammonia are not
practical
To eliminate the personal hazard
ana sieo 6fcmme )«6pewulting property
lamage when sulphur dioxide is es
caping under emergency conditions
AIR CONDIT IONING & REFRIGERATION NEWS,
we equipped our service mechanics
with a 6-tb. refrigerant cylinder full
of anhydrous ammonia. Of course
these cylinders were equipped with
steel valves, and the valves we chose
equipped with a long tapered
needle and fine thread #0 that an
accurate flow of ammonia could be
controlled with the least difficulty
We found that the service me-
chanic could enter an area thorough-
ly saturated with BO. and in «a
matter of seconds, thia could be new-
tralized with anhydrous ammonia,
resulting in hardly any more damage
than the precipitation § that
could be easily dusted away or picked
up by a vecuum cleaner The amount
of ammonia released could easily be
give «a mixture
could smell
sulphur dioxide, nor the
were
white
adjusted = «a0 to
whereby the
neither the
ammonia
We have had experiences
after neutralizing the 8O
mechanic
where
in the air
the ammonia could be
placed in a position close to the dis-
charging SO, with the two refrig-
cylinders
erants neutralizing each other until
4 complete stoppage of the flow
could be accomplished
Up until the present time, we still
furnish a shop repair service to our
service mechanic customers, and
many times find it necessary to dis-
pose of a pound or two of liquid SO,
here in our shop. We have been very
successful in this procedure,
mixing the two refrigerants directly
in front of our exhaust fan. The suc-
cess of this procedure is evidenced
by the fact that we have as yet to
receive one complaint from our
neighbors
We have offered this suggestion
to many of our customers, who have
USINg
adopted these cylinders filled with
anhydrous ammonia as standard
service equipment on all of their
service trucks.”
How To Drill Porcelain
Probably everybody knows how to
drill porcelain without chipping, but
for those who don't, here it is. Take
a piece of gummed paper and after
wetting the gummed side, stick it to
the place on the porcelain that you
wish to drill Do not use a center
punch as it will be
drill will start
walk” from the
found that the
easily and will not
place
you start it
on small freezers
and coolers
' ¢ in the ALCO 402 VALVE. ht stops
the flow of refrigerant to the evaporators
“antly when the pull down pressure
eutens to overload the motor ft admits
.#t enough retigerant to hold the pres
eue tequued for evaporate: efficiency
cartridge is the pressure limiting
a2. &
Tree lit o
14. up w | we
Treeeil @
85) KINGSLAND ave
Liquid
wel!
oe
| tom Methy! Chlerste
N. W. Day Co. Takes Over
Marsden & Wasserman
Refrigeration Department
Wasserman, Inc
frigeration
Conn Mareden &
wholesaler of re-
air conditioning, heating,
oil burning, boiler room, and indus-
trial plant equipment, announced
that it has formed The N. W. Day
Supply Co. and that the new com-
pany has taken over its entire re-
frigeration department
Nevin W. Day, who has been an
executive of Marsden & Wasserman
for some time, has been appointed
president and manager of the new
firm, whose office and warehouse is
located at 93 Edwards St.. Hartford
Stock of the new corporation is
held by the stockholders of the par-
ent company, but the new concern
is not a subsidiary of Marsden &
Wasserman, the latter stated
Marsden & Wasserman discontinued
handling refrigeration supplies June
1. It said all of ita refrigeration in-
ventory, certain furniture and fix-
tures, and all of its refrigeration
accounts payable and receivable will
be transferred to the new company
Actual moving of some items, how-
ever, may not take place for several
weeks “due to the fact that we can-
not move these items so quickly,”
Maraden & Wasserman said
For the next few months the par-
ent company will guarantee the ac-
counts payable of the new company
“so that the transition can be
smoothly and easily accomplished.”
Marsden & Wasserman said “Nevin
W. Day has done an outstanding job
for our company” and “it is our de-
sire to honor him by giving this new
company his name. We are positive
that this change is a good one for
all of us”
Bowles Named Ramseur Heating,
Air Conditioning Sales Engineer
SPARTANBURG, 8. C Homer
D. Bowles has been appointed air
conditioning and heating sales engi-
neer for V. D. Ramseur & Sons, 235
E. St. John St., this city. The firm
also has branch offices in Greenville
and Anderson
4
Easy to install and service
Wide superheat adjust
ment — 2.20
charged | works
in Gny position, any
location
When the heavy product load carried by a
deep treexer, display case or milk cooler is
causing the motor to overwork
ALCO 402. The pressure limiting device will
protect the motor from burning out. Your cus
tomer will save the cost of a larger motor
install an
Write for our 402 Catalog
2 tone Methy| Chiermte
ALCO VALVE CO.
+ ST. LOUIS 5. MO
JUNE 9, 1952
MINNEAPOLIS. Orders are being
filled and shipped the same day they
are received since Tempcon, Inc
moved its wholesale refrigeration
and heating operation to new and
larger quarters, according to J. W
Wheeler, president.
The new location provides 12,000
sq. ft. of floor space-—-8,800 sq. ft.
on the main floor and 3,200 in the
basement. Facilities include a load-
ing dock and ramp which leads di-
rectly to an elevator for ease in
moving the heavier equipment in and
out of the basement.
Tempceon started its wholesale re-
frigeration and air conditioning sup-
ply business in September, 1946, in
a one-story building covering 1,900
sq. ft. This space soon proved inade-
quate and three additional ware-
houses were added within two years
However, this setup slowed down
operations of the shipping depart-
ment to such an extent that it was
decided new quarters were necessary.
The company serves Minnesota,
North and South Dakota, western
Wisconsin, and the Upper Peninsula
of Michigan.
Wagner Appoints Brown
Executive Engineer
}
ST. LOUIS-—-The appointment of
George W. Brown as executive engi-
neer has just been announced by the
Wagner Electric
Corp
Brown has been
with the company
since Aug. 2, 1926.
He joined the com-
pany as a student
engineer following
his graduation
from Ohio State
university. After
completion of his
student engineer-
G. W. Brown ing training he
was assigned to the engineering de-
partment where he specialized in the
development, design, manufacture,
and application of fractional horse-
power motors
In January, 1937, the company
decided to expand the previously
existing employment and safety de-
partments into a complete functional
personnel department and Brown
was appointed personnel director
In December 1942, Brown, who had
been a reserve officer since 1930, was
called to active service
Returning to Wagner in 1945,
Brown was appointed industrial re-
lations director in complete charge
of the company’s entire industrial re-
lations work. He remained in this
position until his appointment as
executive engineer |
MANUFACTURERS! |
SUB-CONTRACTING
SUCTION CAP TUBE
ASSEMBLIES
ANY SHAPE OR SIZE
TO YOUR SPECIFICATIONS
SEALED UNIT PARTS CO., INC. |
261 East i6iet St.
New York 51, New York
NEW SHOWROOM and
generol offices of Temp-
con, inc., Minneopolis.
Additional space and
modern shipping facili-
ties help speed daily
orders. Officers of the
company from ieft to
right are: P. B. Schoen-
holz, treasurer; Wally
Anderson, secretary; Gene
Coulter, vice president;
and lohn Wheeler, presi-
dent.
Complete stock of Refrigeration-Air Con-
ditioning parts and supplies.
Speedy, dependable service
when you need it wherever in
the world you want it
New! Sectional! Cata
time. Write for your FREE copy.
today!
AIRO SUPPLY CO.
2732_N. Ashliond Ave., Chicago 14, ill
PLATES
DEAW
“Job Tailored”
COLD
fits ‘coday!
WRITE FOR TECHNICAL DATA BOOK
DEAL rroovcts, mc.
1042 DEAN ST. © BROOKLYN 16, N. Y.
EVAPORATORS
Across-the-top or U types...
mild steel... galvanized...
super finished . . . standard
models ... prompt service . .
low cost.
WRITE FOR DETALS
RUDY Manufacturing Co.
Specialists
Monvlacturing Evaporators and
- DOWAGIAC, MICHIGAN
att sr
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|
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a ae E = Le ED ay
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Se Tempcon’s New, Larger Quarters Speeds Operations |
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AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
BASIC REFRIGERATION CONTROLS:
|
By Service Information Division,
W hite-Rodgers Electric Co.
FIG. 21
shows three types of clomps thet con be used for
mounting feeler bulbs of controls.
1l—Where To Locate
Bulb of Control
On most commercial types of in-
stallation the manufacturers’ engi-
neers have spent much time in posi-
tioning the feeler bulb to the unit
to obtain operating characteristics
they are striving for. It is possible
to control the air temperature of
a fixture with the feeler bulb located
against the coil within a very close
differential. However, as was stated
in the previous paragraph, this is
strictly an engineering problem of
the cabinet manufacturer.
Where the feeler bulb is installed
in circulating air or circulating
liquid, then the feeler bulb will re-
spond to the temperature of the air,
‘or liquid, passing over its surface.
An example of the installation of
the feeler bulb on an evaporator to
maintain constant air temperature in
the box can be found in your domes-
tic refrigerator at home. On most
domestic refrigerator installations
GENERAL SERVICE.
|
MANAGER
Leading comm’! refrig. manu-
facturer with National retail
sales organization requires high
caliber general service man-
ager to develop national serv-
ice organization. Experience
essential in engineering and
production liaison, servicemen
training, service manuals, pro-
cedures, and accounting. Posi-
tion requires’ travel. High
potential in compensation and
opportunity for advancement.
Send resume of personal and
business history to Box 4010,
Air Conditioning & Refrigera-
tion News.
aad
MicroMorTors
74 different models in stock
FACTORY DISTRIBUTORS
CYCLO-FREEZ CORP.
MARVIN L. “FERGIE” FERGESTAD
2120 S$. Lyndale, Dept. A, Mpls. 5, Mina.
. ws
Serene doesn? folter when
The HARRY ALTER CO. Inc. oo oS
| air or circulating
the feeler bulb is attached to the
evaporator and it actually antici-
pates the temperature change that
will exist in the refrigerated space.
We could go on and on at this
point in many types of discussion
regarding temperature, humidity, and
various other phases of refrigeration.
However, the outcome of our discus-
sion would always end up with the
same answer—temperature and how
best to obtain it.
In many tests that have been run
it has been found that many domes-
tic refrigerator controls have differ-
entials as wide as 17°. However, the
refrigerated area of the box is held
at rather close differentials. What
actually occurs under these condi-
tions is that the feeler bulb is con-
trolling the temperature of the evapo-
rator, and through air circulation
the cold air from the evaporator is |
refrigerating the space in the box. |
By maintaining a definite evaporator |
temperature, the box can be main-
tained in a very satisfactory man-
ner.
Commercial control installations
vary from the domestic type because
® there are fewer commercial types of
installations that are completely en-
gineered by the manufacturer. To
make a replacement on a commercial
type of control, it is essential that
you obtain a control with an adjust-
able differential and with a range
within the operating temperatures
that you want to secure, or maintain
We recommend the White-Rodgers
1600 series control for this type of
application.
You may have to check the instal-
lation with your thermometer to de-
termine the proper location for the
temperature sensitive element, unless
you know the characteristics of the
control that you are replacing
The series 1600 control is easily set
and easily adjusted as we have previ-
ously pointed out. Much time and
effort can be saved on the average
installation by using this type of
control on most installations.
One point to remember-—if you
can install a feeler bulb in circulating
liquid, you can
depend upon the differential of the
control and the setting of the con- |
trol to give you the results that you
| desire. If you have to install the
| feeler bulb on the surface of the
| evaporator or on a coil then you
| must survey the unit to get the bulb
to respond to desirable operating
temperatures.
Various types of clamps that are
recommended for securing a feeler
bulb to pipe coils or evaporator sur-
| faces are shown in Fig. 21.
jewel: - - the new No. 156
re SPRING ond SUMMER
HARRY
ALTER'S
pilus TELEVISION «+ RADIO « HEATIN
Probably one of the most simple
DEPENDABOOK
ELECTRIC MOTOR PARTS
AIR CONDITIONING
Write for your copy NOW!
4 comes trom Harry Alter .
1728 S Michigan Ave Chicago 16, iil
New York 13. N Y
types of bulb clamps that you can
use would be an ordinary screw eye
that you can obtain at almost any
hardware store. The screw eye can
inserted in the wall of the fixture
and the feeler bulb slipped into the
eye of the screw as shown by “1”
in Fig. 21. Of course, on this installa-
tion you would have to have a fixture
with a soft sidewall preferably made
of wood.
Pipe clamps (see “2” in Fig. 21)
make very successful types of feeler
bulb clamps. Here again it is neces-
sary that we have a fixture with
walls of soft material to secure the
clamps.
In “3” of Fig. 21 is a clamp that
has been very successfully used for
holding the feeler bulb. It is made
of two pieces of strap iron held to-
gether by a bolt in the center.
One reason why this is a desired
clamp 1s that it is designed so that
you can change the location of the
feeler bulb in order to properly place
it for the operation of the system.
The clamp can be swung in such a
position that the bulb can be brought
in close proximity to the coil, or can
be extended away from the coil.
At this point we would like to
bring out that it is not good practice
to design a clamp that will squeeze
or bend the feeler bulb. A_ slight
amount of free area around the bulb
is very satisfactory.
Also capillaries should be handled
carefully. It is an unsatisfactory
situation when the capillary is
twisted or knotted. As we have
pointed out previously, any excess
capillary that you may have can be
fastened inside of the cooler or can
be mounted on the outside of the
cooler.
TRENTON, N. J..Joseph Askin
has recently joined the engineering
staff of Kramer Trenton Co. here
Askin comes to
Kramer with ap-
proximately 30
years of experi-
ence with leading
engineering firms
Before his Kra-
mer Trenton affili-
ation, Askin was
chief engineer
with Technifiex
Corp. in Port Jar-
vis, N. ¥., where
he did design work
Joseph Askin
on window air conditioners, fexible
hose, vibration eliminators, and re-
frigeration and air conditioning com-
ponents
His three years with Techniflex
followed a year as chief engineer of
the Electrimatic Div. of Simoniz
Corp. in Chicago, where he designed
refrigeration and air conditioning
components, and two years as a con-
sulting engineer for radiation and air
conditioning equipment
From 1944 to 1947, Askin was
chief engineer for Peerless of Ameri-
ca, where he designed commercial
refrigeration and radiation equip-
ment and supervised experimental
testing. Before that, Askin was with
Fedders Mfg. Co. in Buffalo for 21
years. As chief engineer at Fedders,
he did experimental work on automo-
tive and aircraft radiators, oil cool-
ers, air conditioning coils, and other
equipment on which he was granted
over 30 different patents.
~ wwe ygagnge were
‘
FROM THE REFRIGERATION DIVISION OF ANSUL
In
17
EL. Hill Will Monage
Refrigeration, Cooling
For D. A. Olson Co., Inc.
SALT LAKE CITY—Edward L.
Hill has been appointed manager of
the newly created Refrigeration and
Air Conditioning Div. of D. A. Olson
Co., Inc. here, it was announced by
Don A. Olson, superintendent of the
plumbing and heating firm
Olson said the new division was
developed after the firm received a
dealer franchise from Chrysler Air-
temp Sales Corp. The firm will carry
a full line of air conditioning equip
ment and maintain service facilities
The new division makes it possible
for the Olson Co. to render com-
plete engineering service, including
designing, sales, and equipment in-
stallation, in the fields of air condi-
tioning, refrigeration, and heating.
The company started in May, 1948,
with an office space of only 10 by 20
ft. and has since grown to become
a major business in the Sait Lake
City area.
Olson pointed out that the first
year, the firm's business volume was
between $11,000 and $17,000. How-
ever, in 1951 the volume of the firm
increased to almost a quarter of a
million dollars.
Officials of the firm are all young
men, the oldest being only 30. Olson,
M. C. Larsen, vice president, and L.
E. Kunkel, secretary-treasurer, all
graduated from the School of Engi-
neering, University of Utah, in 1943.
Hill has served as manager of the
service department for the company
since it was organized.
eA ag ce 1 te |
; a bs "i
SS
ea million!
less than three years
you have made ANSUL OIL the
largest sclling refrigeration oil
im America, sold exclusively
through recognized refrigeration wholesalers.
For your complete and
wholchearted cooperation
at all times
ANSUL is genuinely grateful.
ANSUL CHEMICAL COMPANY
REFRIGERATION DIVISION ¢
Save : SEA Sg —
MARINETTE ee WISCONSIN
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Lx ef... REFRIGERATION Parts & Supplies :
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®
—_—
50-Ton Central System Cools 3 Apartment Motels
MIAMI BEACH, Fla. A group of for economy of operation under vary
three tu at spartment motels of ng load conditions
iu” ir jer leaign hee beer The equipment can operate at half
pleted on ¢ line Ave here which capacity in moderate weather or
feature entra cation all-year air wher all of the rooms are not
nat « ' packaged equip occupred
t » reported by the Airko Air Julien Channing, engineer, designed
Conditioning © I'nited Btates Air the system
Comiitioning ¢ p dealer The dual circuit feature also meets
The three ‘ 62 rocuen buildings the problem of compliance with the
, ‘ a The Tahiti, The Bali, and local limitations on starting current
The Magi lale sere designe) by without the use of reduced voltage
Norman M_ (Giller, architect starters, A time delay relay prevents
rterior hallwave. «eo that every room the two compressors from starting
without
* af utaide room with a private simultaneously, thereby reducing the
entrances starting current requirements by one
Becond floor accommodations are half
reached by xterior stairways lead : J
ing to covered baleontes running the 3 Packaged Units Cool
fll length of each tulding 6m O° Waeg Optometrist’s Patrons
sides The motels alao have air con
ditioned main lober and coffees WACO, Texas Three packaged
ahope air conditioning units make it pos-
The central plant air conditioning sible for customers of Davis Op-
systema use S0-ton UsAireo DARK tometriste here to be fitted for
wlf-contained equipment connected glasses in comfort
tu the individual rooma by supply The concern is located in a 50-ft
and return duct e#eystema
which contain built
condensers for water
section of a jewelry store. The sec-
tion is enclosed by a glass partition
across which are signs reading: “Re-
frigerated Air Conditioning.” Frigid-
These unite
in evaporative
recirculation are equipped with two
complete 25-ton refrigeration circuits aire units are used
0100
co
ANY SIZE
COMPRESSOR
DENSING
AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
‘Reheat Package’
Carrier's Optional “Humidry’ Uses Hot Condenser Water
For Greater Control of Humidity with Package Units
Editor's Note: Air conditioning
engineers are showing increasing
interest in the problem of obtain-
ing more control ever humidity
when a package unit is confronted
with a high latent lead while the
sensible load is reduced. The sys-
tem which Carrier offers as op-
tienal equipment for its candi-
tioners will be of interest.
WASHINGTON, D. C.--How Car-
rier Corp. designed a method of using
hot condenser water for reheat, thus
giving its package air conditioners
greatly increased control over hu-
midity, was outlined by Jack Schmidt
of Carrier at the Refrigeration and
Air Conditioning Engineers Technical
Conference held at Bolling Air Force
Base here by Headquarters, United
States Air Force
Carrier calls this its “Humidry”
control and make it available as a
“reheat package’ on its complete line
of SOK series package conditioners
from the 3-ton 50K4 model through
the 15-ton 50K16
“The Humidry application for the
Air Force was developed by Carrier
especially to meet its particular re-
quirements in conjunction with Car-
rier self-contained Weathermakers,”
it was explained. “This control ap-
plication was devised to meet the
specific needs of process conditioning
required by the Air Force. These re-
ae.
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Fig. 1 shows piping diogram
of Carrier reheat system using
hot condenser water os applied to its 3 and 5-ton package
conditioners.
quirements call for dehumidification
which may be required when cooling
is not needed.
“In these applications some form
of reheat is essential for control dur-
ing full or partial load operation.
Air Force applications in general
require process conditioning where
the maintenance of constant tempera-
ture together with low humidities are
both required.
“Simultaneous control of both tem-
perature and low humidity is only
obtainable with reheat. There are
numerous ways and means of ac-
for the system that are not normally
used an an accessory for any other
purpose have been selected as stand-
ard instruments readily available
from several sources of manufacture.
“It should be noted also,” Carrier
comments, “that the system has been
developed to obtain the amount of
reheat necessary entirely from the
condenser water. This eliminates the
need for any additional equipment as
a source of external heat.
“The capacity of the Humidry re-
(Concluded on next page)
complishing reheat, such as using +
steam, hot water, or electricity, but
the Humidry method using hot con-
denser water is a simple, foolproof
system,” Carrier declares.
CONTROL MUST BE SIMPLE
“The control arrangement, it was
recognized, must be simple in order
that installation, maintenance, and
operative personnel can operate the
equipment at its greatest efficiency |
with minimum training.
“This system,” Carrier
“eliminates exceedingly complicated
and delicate controls previously used
to obtain the equivalent results. It
should be noted that this control
system is developed on the principle
of utilizing only existing standard
elements, such as the heater coil and
claims, |
Air Conditioning Units —1 ¥4-20 tons
Multi-Packaged Systems —Up to 60 tons
Prop-R8-Temp Heat Pumps —2-20 tons
s. NN) ia A,
Pockaged Water Chillers
TYPHOON AIR CONDITIONING CO. INC.
| CAN BE
: AIR COOLED
| with
*Potent Pending
KRAMER TRENTON CO.
UNICON
REMOTE TYPE
AIR COOLED
CONDENSER
RAME
Eliminates all water problems . . . because
you don’t use water with UNICON! Stands,
hoods and wind deflectors are available
for simplified outside mounting.
WRITE FOR BULLETIN U-210
Trenton 5, N.J.
water valves normally used with this
794 Union Street, Brooklyn 15, N. Y.
equipment, and therefore is readily
available as a standard accessory.
“The additional controls required
This business paper in your
hand has a plus for you,
because it's a member of the
Associated Business Publica-
tions. It's a paid circulation
paper that must earn its read-
ership by its quality And
it’s one of a leadership group
of business papers that work
together to add new values,
new usefulness, to make the
time you give to your business
paper profitable ume.
To shoot par in business today, you've got to
follow through on your business reading. That's
why the Best Informed Men in your Field really
read their business paper—cover to cover
With the going made rough by tough competi-
tion, changing regulations and swift improvements,
there's no other place where you can get so much
on-the-job help for so little . . . with editors sifting
and interpreting the facts . . . advertisers reporting
on new products, methods and materials. Read
every issue—thoroughly. It will keep you one of
the Best Informed Men in your Field.
AIR CONDITIONING & REFRIGERATION NEWS
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One of 2 series of advertisements prepared by THE ASSOCIATED BUSINESS PUBLICATIONS
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AIR CONDITIONI
(Concluded from preceding page)
heat control will offset the sensible
heat capacity of the supply air under
most conditions, so the unit may
thus operate as a dehumidifier
only without cooling if desired. The
control arrangement also provides
for maximum possible reheat under
all conditions, even at partial load-
ing,” it is claimed.
Piping diagram for a typical Humi-
dry reheat system is shown in Fig. 1,
which is the hookup Carrier uses for
its 50K4 and 50K6 (3 and 5-ton, re-
spectively) package air conditioners.
In these as in the larger models in
the line, a standard heating coil
serves as the reheat coil.
The two vertical pipes shown on
the left side of the unit in the sketch
are, of course, the inlet and outlet
lines through which the hot con-
denser water flows to the reheat coil
in the plenum section of the condi-
tioner.
Control elements of the system in-
clude a thermostat, humidistat, relay,
water regulating valve (‘in addition
to the standard water regulating
valve), and a water solenoid valve.
These controls, except for the
thermostat and humidistat, are shown
in the piping diagram of Fig. 1.
The electrical elements of the sys-
tem are shown in Fig. 2, which is
the wiring system of the 3, 5, and
7'4-ton Carrier units equipped with
the Humidry system.
SEQUENCE OF OPERATION
Sequence of control operations on
the 3, 5, and 7'¢-ton units is as
follows:
When the Selector switch is placed
on “Fan,” the fan motor starts and
continues to run.
When the Selector switch is moved
to “Cool,” the compressor motor is
placed under the control of the
thermostat and humidistat.
If the thermostat calls for cooling,
the double-throw relay is energized,
supplying power to the compressor
motor starter holding coil. Power is
also supplied to the water solenoid
valve (in the outlet from the con-
denser), keeping that valve open.
When the thermostat is satisfied,
the relay is de-energized and the
compressor shuts off. The water
solenoid valve is also de-energized
and closes.
How Carrier ‘Reheat Package’ Works
If the humidity is higher than the
setting of the humidistat, the con-
tact will be closed, supplying power
to the compressor motor starter hold-
ing coil. The water solenoid valve re-
mains closed. Therefore, the condens-
ing pressure increases until the
water regulating valve in the line to
the reheat coil opens and allows the
condenser water to circulate through
the reheat coil to the drain.
When the humidistat is satisfied,
the compressor will shut off.
CONDENSER WATER DIVERTED
If the thermostat should call for
cooling when the humidistat is keep-
ing the compressor running on reheat,
the relay will be energized. This
keeps the compressor running but
opens the solencid water valve, which
shuts off the reheat by diverting the
condenser water directly to the drain
instead of to the reheat coil.
The condenser water for the unit,
of course, enters through the con-
ventional unit water valve and then
flows into the condenser. The unit
water valve, Carrier advises, should
be set to maintain 100 to 105° F.
condensing temperature during peak
load operation.
During the straight cooling cycle
the hot water from the condenser
outlet passes through the open water
solenoid valve into the drain. The
hot water can’t flow through the re-
heat coil because the second water
regulating valve in this circuit is
closed. This valve should be set to
maintain approximately 110° F. con-
densing temperature, but must be set
to shut off at a temperature above
the normal unit condensing tempera-
ture.
CONTROLS FOR LARGER UNITS
Sequence of control for the two
largest models in the Carrier Weath-
ermaker line—-the 10 and 15-ton units
is substantially the same as with
the smaller machines. It is a little
more complicated, however, because
the two big models each have two
compressors which operate in steps,
depending on the cooling load.
If the cooling load is light, only
one compressor cuts in, but if the
load is heavier, the second machine
is also started.
When the low temperature switch
of the thermostat calls for cooling,
Superior Globe Valves
are built with quality
and the serviceman in mind
Bolted bonnet easily removed
for soldering valve in line
Synthetic gasket
insures life-time
seal and positive
reassembly of
bonnet
Full-floating
swivel-type seot
Specially developed
packing
Metal to meta!
self-alignment
Bockseating, can
be repacked
under pressure
SIZES—%" thru 4%"
Pittsburgh 26, Pa.
__ Superior vaive and fittings co. a
(we emoerer (se)
NG & REFRIGERATION NEWS, JUNE 9, 1952
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Fig. 2 shows wiring diagram of Carrier's “Humidry” reheat system os employed on the 3,
5, and 7%-hp. conditioners.
the first machine cuts in, the second
compressor being started when the
high temperature switch of the ther-
mostat calls for cooling. As the
temperature drops, the compressors
cut out one at a time.
When the humidistat calls for de-
humidification, though, both compres-
sors are started, and the hot con-
denser water is circulated through
the reheat coils as with the smaller
> _
This hookup is for 208 or 220-volt, 3-phase, 60 cycle current.
conditioners having only one com-
pressor.
Carrier's 50K series of packaged
units equipped with reheat control
can also be operated in conjunction
with a cooling tower. In this case,
however, the unit water valve is not
employed, though the water regulat-
ing valve in the line to the reheat
coil must be used.
The water line in Fig. 1 marked
YOU CAN MAKE
MORE INSTALLATIONS—
MORE MONEY
WITH
REFRIGERATION
and AIR CONDITIONING
EQUIPMENT
The broad Curtis line—' through 40 tons
—enables Curtis Distributors to handle the
most profitable air conditioning and refriger-
ation jobs in their areas. And because Curtis
equipment reflects the mony advantages
gained from almost a century of accumulated
experience in engineering, designing ond
manufacturing, you can depend upon cus-
tomer satisfaction.
Curtis Air Conditioning is advertised in the
Saturday Evening Post, Time, Newsweek, and
other national publications.
Mail coupon for details concerning a direct
factory franchise.
Gurtirs
19
“to drain” will be the line going to
the cooling tower
If a cooling tower is employed, the
water pump must be carefully se-
lected, Carrier points out. Capacity
of the pump and pump motor should
be checked at two conditions
(1) Normal operation with no re-
heating. (The water is circulated
through the condenser, tower, and
interconnecting piping, including the
water solenoid valve.)
(2) Operation with reheating. (The
water flow now is through the tower,
condenser, water regulating valve
reheat coil and interconnecting
piping. There is less water flow than
in normal operation without reheat-
ing but the head is increased.)
When the humidistat calls for de-
humidification, the water flow will be
shut off momentarily just before the
hot condenser water is forced up to
the reheat coil. Because of this, a
positive displacement water pump
should not be used unless a relief
by-pass is provided to prevent the
motor from over-loading
Nunn Acquires New Bidg.
AMARILLO, Texas Nunn Elec-
tric Supply Co., distributer for Car-
rier air conditioners, has acquired a
spacious building here which will be
utilized for office and warehouse
space. Carl Hare, head of the firm,
says the structure provides some
12,500 sq. ft. of floor space
MORE INFORMATION?
Use Handy Coupon
on “What's New” Page
of this issue.
Use Key No. for fastest service.
—
Water cooled
Condensing Units
—through 40 tons
SSF
Evaporative Condensers
Cooling Towers and Air
Handling Units to match
Central Type
Aut Conditioning
—10-15 ton
| Curtis Refrigerating Machine Division
of Curtis Manufacturing Company
REFRIGERATING MACHINE DIVISION | |7!? Kisnien Avenue © Sh levis 20, Missou
om interested in direct factory franchise
of Curtis Manufacturing Company ttn datal
1912 Kienlen Avenue i
St. Lovis 20, Missouri [a ee eee To
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AIR CONDITIONING & REFRIGERATION
and their solution
by Paul Reed
Kefrigeration Problems
For Service and Installation Engineers
system by means of a circulating
pump, and back over the evaporator
Automatic
Defrosting (10)
RENMEATING AND
KEPRIGERATING THE BRINE
However, two things must be done
to the brine before it goes back to
W Pile ae are the ubilect of de
the evaporator, it must be reheated
fr ting tie rine “ray met lend
and ite concentration must be re
heruld the ' tioned although, as a
established
al perated, rather
. . In passing over the cold evapora
tor and in melting the ice on the
I i ' pre na a defrost
sporator, the brine is chilled to a
rR ral nfined t re
lower temperature. If it were re-cir
age ant alt henge? at
ulated without being reheated it
fn) he mn applied t ermaller
. uld soon be so cold that it would
, ; hoe er lar
, . preanrs not be effective und the rate of de
} al ' nf tora ' me Tr
, : al frosting would slow down. The brine
' ”
~ y . id “run out” of heat in much
brine bef revating fone in ery the same manner as hot gas does in
ht) ; ra ate? ce hot-gas defrosting unless supplemen
tr t b ‘ far «a the evaporator . tary heat ten added So before return
erned. The brine is sprayed of ng to the evaporator, the brine must
flowed er the ‘porator from be reheated
pra NOsFion Of ther orifices just As the brine flows over the evapo
t < te
atarve the aporater rator, the tce melita and the resulting
The bhriv ron } vaporator is water mixes with the brine and, of
aught s drain pan and carried course, weakens the brine. If this
sway ? sloping drain lines Unlike continual weakening every time the
th water in a water defrost system brine passed over the evaporator is
ehich ie usually waeted to the sewer permitted to continue, the brine will
t) brine te reulated in a closed become very weak. Moreover
“General Electric quality
counts with my customers..
helps build my business.”
Max Freeman
al
GO t Oper Ue
Water Cooled CWCIIT
Mr Freeman install«i and services six Gen-
Refrigeration Service Engineer
302 Maryland Avenue. Paterson, New Jersey
the volume of brine will increase and
soon become too great for the closed
eirculating system
The brine must therefore be re-
concentrated, that is, the water from
the melting ice from the evaporator
must be removed from the brine, in
order to keep the brine at its original
strength
The “weak” brine from the evapo-
rator passes into a regenerator or
reconcentrator tank where it is
heated, and the excess water driven
off as vapor. The rate of evaporation
of water from the brine may be
speeded up by removing the vapor
by means of a vapor pump or fan
The concentrator tank therefore
serves to not only keep the strength
of the brine up to normal but it also
reheats the brine back to the tem-
perature required to accomplish a
rapid defrost
KIND AND STRENGTH
OF BRINE
In the larger installations, the
brines used are generally calcium
chloride or sodium chloride (ordinary
salt) solution. Other brines are some-
times used, such as lithium chloride
or lithium bromide solutions
~
FAVORITO'S FOOD CENTER, an independent self-service market in
Ridgefield Circle, New Jersey. is well known to its many neighbor-
hood customers for garden-fresh vegetables and fruits. An extensive
meat department is supplied by its own large cutting room. The
merchandising of these perishable items, as well as frozen foods
and dairy products, requires dependable, trouble-free operation of
refrigeration equipment. Shown in his modern market with Mr.
Freeman is Mr. Thomas Favorito, owner
CONDENSING UNITS
; eral Blectric Condensing Units for the freezer = ww ee ee ee ee ee ee ee ee ee es oe
ss room, walk-in room and four display cases y To guy!
' He reports that his customers “ask for G-R © 18 OO! FREE vcs on ¢-« seaceo ano oven units
: units because of their dependability and EASY TO SELL! ! ‘
. economy of operation EASY TO INSTALL! General Electric Company, Section AC-7
‘ . . GE Hermetics
You can put your confidence ma
GENERAL @@ ELECTRIC
NAME
ADORESS
city
Air Conditioning Division, Bloomfield, N. J.
Tell me the location of the G-E Parts Depot nearest me [)
Please send me literature on G-E Open Units | |
G E Renewa!l Parts
ZONE STATE
NEWS, JUNE 9, 1952
The required strength of the brine
is governed chiefly by the tempera-
ture of the rooms in which the eva-
porators are located. The freezing
point of the brine, even the “weak”
brine from the evaporators, must be
kept below the storage room tem-
perature, for if the brine is to be
permitted to remain in the brine
supply lines to the evaporators and
in the brine drain lines, the brine
must be strong enough that it will
not freeze at the lowest temperature
at which the room is maintained.
Obviously, if the evaporators are
the forced-air circulation or “blower”
type, the fans must be stopped when
brine defrosting begins; otherwise
brine spray will be blown out over
the stored products. Especially this
must not be permitted if the brine
used for defrosting is calcium
chloride or sodium chloride, both of
which are corrosive
Moreover, care must be taken that
the brines have thoroughly drained
from the evaporators after defrost-
ing, before the fans are again
started
NO-FROST BRINE SYSTEMS
In some large installations, the
air in the room is circulated through
a “curtain” or spray of cold brine
The air is chilled in the same way as
if it were passed over an evaporator
coil, The brine with its heat from
the room, then passes back in a
closed systém to a brine-cooler, where ¢
its temperature is reduced and it is
again pumped back to the room
After the air passes through the
cold brine spray, it passes through a
system of louver-like “eliminators,”
that serve to remove any entrained
droplets of brine in the air from the
spray. Otherwise, the dewpoint tem-
perature of the air to the room is
the same as if the air had passed
over a coil of the same temperature |
of the room
With an evaporator, the moisture
in the room air deposits on the eva-
porator coil and fins, because they
are at a lower temperature than the
dewpoint of the warmer, moist room
air. Exactly the same thing happens
with a brine spray, except that in-
stead of the moisture removed from
the room forming as frost, it is
simply condensed and absorbed by
the brine. The brine therefore be-
comes somewhat weaker and must be
kept up to strength by concentrators
or addition of calcium chloride or
whatever salts are used
Another “no-frost” system, known
under the trade name of “Kathabar,”
uses a finned evaporator of the
blower type, but keeps it constantly
sprayed with a lithium chloride
brine. The moisture in the incoming
room air is chilled, condensed, and
absorbed by the brine.
After passing over the evaporator, |
the brine falls into sump, from
which it is pumped back to the spray
heads above the evaporator. Some of
the “weak” brine containing the
moisture condensed from room air is
taken from the circulating pump out-
let and by-passed through a “regen-
erator” where its concentration is
brought back to normal, after which
it is put back into the sump
WEAKER BRINE INSTEAD
OF FROST
In the two “no-frost” systems just
described the brine absorbs the mois-
ture from the room air that would
otherwise be deposited on the evapo-
rator. The water removed from the
room air is taken from the brine and
disposed of by the “regenerator,”
“eoncentrator,” or other device for re-
moving enough moisture from the
brine to keep its strength up to
| normal
In other “no-frost’’ systems, mois-
ture is removed from the incoming
room air by silica gel, activated
alumina, or other desiccants, down
to a dewpoint corresponding to the
evaporator temperature. Therefore,
no frost forms on the evaporator.
SEMI-AUTOMATIC CONTROL
Of interest is a control that is set
manually but stops the defrost auto-
matically.
user wishes to defrost, he turns a
pointer to a number on a calibrated
dial corresponding to the length of
time he wishes defrosting to last. In
turning this pointer, he winds a clock
spring. The clock runs for the length
of time indicated on the dial, and
then trips the switch, stops defrost-
ing, and restoring the system to the
regular refrigeration control.
MANY SYSTEMS, MANY
VARIATIONS
To those readers who have fol-
| lowed this series on automatic de-
| frosting it must be apparent that
there are many methods, systems,
In one form, when the |
combinations, and variations. Some
designers and manufacturers prefer
one method or variation, and some
prefer others. Which is best, depends
to a large extent on the particular
equipment and on the specific needs
of that application.
It has not been possible in this
series, to cover all of the details and
variations of all of the various sys-
tems of defrosting. The author could
not hope to do more than explain
the basic fundamentals of the prin-
cipal methods of defrosting, and
some of the possible combinations
and variations, and to point out some
of the chief advantages, disadvan-
tages, and pitfalls to avoid in each
Automatic defrosting is compara-
tively new, for its popular appeal and
spreading use has resulted principally
from the enormous increase, particu-
larly since World War II, in the use
of frozen foods. Equipment for the
freezing, storage, display, and mer-
chandising of frozen foods has been
developed rapidly, and the end of that
development is not in sight. Along
with the equipment must come fur-
ther development and perhaps some
stabilization of methods of automatic
defrosting.
Since the start of this series on
automatic defrosting several letters
have been received from manufac-
turers, dealers, and service engineers
Some of the subjects brought up will
be discussed in future issues
FiR
- COPPER
TUBING
FOR 83 YEARS
YOUR GUARANTEE OF QUALITY
UDD “UNITED DEOXIDIZED
DEHYDRATED” is precision
retrigera-
Mm worried Yo be dean nid an ot
. 100% free from all scale, grease
Ree aon chips, dirt ond all other foreign
mibctonces commen 10 GW SOPH Te
IT is the finest, most enitern quality of tiling
mode. TRY iT. . TODAY.
me al
UNITED WIRE
& SUPPLY CORPORATION
PROVIDENCE, RHODE ISLAND
ae ae hind —
vom fom cer ago
Booewe (Bebo gh
are
Commutators are the
‘Real McCoy’”
Wagner are
best because they are pre-
cision_beilt of the most
extra
permits refaciag with
safety. ey
oe) PLYMOUTH 4YENUE SarNT LOUIS 1¢@. @O Uv 6 &
s
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AIR CONDITIONING & REFRIGERATION
NEWS,
JUNE 9, 1952
Concluded from Page 1, Column 4/
ustomer makes her first mistake
when she neglects cleaning
The great majority of complaints
are against icicles that form and the
freezing together of frozen food pack-
ages as the result of defrosting,”
Miss Rogers said.
From the users’ point of view, ac-
cording to Miss Rogers, the solution
is “just make the water drain off
better,” while engineers, she said,
“are inclined to suggest this remedy
‘consumer education.”
The latter is not the answer, she
indicated, because “you can't depend
on a sales presentation today; most
instruction books aren't read, and
home demonstration after the sale,
while very effective, is not done in
100% of the cases.”
At least one engineer on the pro-
gram, J. R. Hornaday of Norge,
readily admitted the complaints cited
by Miss Rogers and summed up his
comments with the statement: “The
true value of high-speed defrosting
is still a question in my mind.”
IMPROVEMENT IN WATER
RUN-OFF SUGGESTED
Possible improvement in water run-
off for automatic defrosting was seen
in a newly developed plastic finish
called “Teflon” which was described
by O. J. Spawn of du Pont at the
conference.
Other talks given at this confer-
ence included a summary of various
automatic defrost methods presented
by C. F. Alsing of Seeger; energy
equations for evaluating defrost sys-
tems, by S. J. Williams of Interna-
tional Harvester; defrost controls, by
R. G. Raney of Ranco; and descrip-
tions of the following defrost sys-
tems:
Norge, by Hornaday; Westing-
house, by M. Kalischer; Crosley, by
Walter Kuenzli; International Har-
vester, by H. R. Ball; and Seeger, by
R. W. Ayres.
General chairman of the Domestic
Conference was C. D. Harris of In-
ternational Harvester.
YEAR-ROUND AIR COOLING
DISCUSSED
At the Packaged Air Conditioner
Conference various methods and prob-
lems involved in supplying year-round
air conditioning for residential appli-
cations were outlined. Paul Moore of
York was chairman.
Described were Servel's all-gas con-
ditioner employing gas heating and
an absorption cooling system, by H.
Cc. Pierce; General Electric's all-elec-
tric packaged heat pump, by G. K.
Marshall; Servel's combination gas
heating-mechanical cooling system,
by S. F. Shawhan; York's packaged
conditioner for application to exist-
ing forced hot air heating systems,
and (in the discussion period) Acme's
self-contained “Flow-Cold” liquid
chiller by A. B. Newton.
In addition, E. A. Freund of Union
Electric Co., St. Louis utility, re-
viewed present and future markets
for residential year-round systems to
keynote the conference.
“When I see the percentage of
Not Everybody Likes Fast Defrost--
saturation that has been reached
with the domestic refrigerator, the
air conditioning industry can achieve
any reasonable goal if it does a good
enough selling job,” Freund told the
group
PROPER APPLICATION CITED
AS IMPORTANT
While describing in detail the
various types of packaged units, the
other speakers stressed the impor-
tance of proper application for suc-
cessful year-round conditioning re-
gardiess of the type of equipment
used
“The air distribution system is just
as important as the equipment,” was
the way one speaker phrased it.
A variety of topics were also dis-
cussed at the regular technical ses-
sions. These included “Generalized
Pressure-Volume-Temperature Prop-
erties of ‘Freon’ Compounds” by
B. J. Eiseman of du Pont; “Funda-
mentals of Refrigerant Piping,” C.
W. Leegard of G-E; “Response of
Metals to Very Low Temperatures,”
W. T. Ziegler of Georgia Institute of
Technology; “Method of Evaluating
Refrigerator Oils for Stability,” H.
M. Elsey, L. C. Flowers, and J. B.
Kelley of Westinghouse; “Predicting
Behavior of Oils in Refrigeration
Systems,” C. M. Bosworth of Carrier.
“Design and Construction Prob-
lems of Tonnage Oxygen Plants,” by
Irving Roberts of Mellon Institute;
“Calorimeter for Finding Heat Leak-
age of Household Refrigerator Cabi-
nets,” G. P. Marcy, Westinghouse;
“How Safety Provisions May Prevent
Accidents,” C. T. Baker, consulting
engineer; “Atomic Radiation as It
Might Affect the Refrigeration In-
dustry,” L. E. Brownell, University
of Michigan; and “Freezing of Poul-
try” by C. P. Goree of the Frick Co.
*‘TECHNICAL RESEARCH EXHIBIT’
A NEW FEATURE
A distinct innovation for an ASRE
meeting was the “Technical Research
Exhibit” held primarily in conjunc-
tion with the Domestic Engineering
Conference on what was said to be
an experimental basis. There were
nearly a dozen exhibits.
Du Pont, for example, had a work-
ing demonstration of its new “Teflon”
plastic finish claimed to improve
water run-off; Ferro Corp. demon-
strated by means of a laboratory
model electric furnace the new Ferro-
Republic one-coat porcelain enamel
process “eliminating the ground coats
and/or the necessity for using
premium steel.”
Monsanto Chemical
display
plastic and chemical items; Fusite
Corp. had operating cutaway models
of hermetic compressors using its
glass-fused-to-steel terminals; Ranco
demonstrated its new defrost control
featuring the fail-safe power ele-
ment; Dow Chemical demonstrated
vacuum molding of high impact Sty-
rene sheets and showed its newest
product—-Styrofoam 33--a
tinguishing polystyrene insulation.
General Electric's Special Products
had several
boards featuring numerous |
_ There$ always one
self-ex- |
Div. had a working model of its |
For Maximum Break-up at Lowest Pressures...
MARLEY non-cloccinc
one-piece
designed for
large capacity
service.
an all service nozzie
that can be easily
cleaned without
removal from pipe.
a real mist-maker that leaves
no unbroken drops
of water.
ultrasonic cleaner which uses high
frequency sound vibration for such
processes as cleaning small parts;
Spencer Thermostat showed how the
temperature of electric motor wind-
ings can be measured while the motor
is running by measuring resistance
(a method developed by R. E. Seely
of G-E).
Ransburg Electro-Coating Corp
showed equipment and movies of its
No. 2 Electro-Spray process, a method
of spraying paint based on the prin-
ciple of electrostatic atomization;
Philip Carey Mfg. Co. showed samples
of its “Carey-duct” all-asbestos air
conduit.
Also on display were models of
the Penn State-Armatrong Cork Co.
water vapor transmission cell which
provides a method of measuring water
vapor transmission through insulat-
Rathbun Appointment - -
(Concluded from Page 1, Column 3)
post of plant manager created the
vacancy filled by Rathbun’'s appoint-
ment, is an engineering graduate of
the University of Southern California
and has served as an instructor for
night classes in air conditioning and
refrigeration at this institution. His
father, the late Bert Hanson, was one
of the founders of the company, it
was noted.
One of Rathbun’s first official acts
was to appoint J. C. Nofziger as ad-
vertising manager. Nofziger has spe-
cialized in industrial advertising and
was advertising manager of Drayer-
Hanson in 1946 and 1947, and in the
interim period operated his own
agency
SETA IRA
throughout the
21
Only Long Steel Strike
Can Affect Consumer Goods
DETROIT...1t would take a long
steel strike to bring any great effect
on production of refrigeration and
air conditioning equipment, and
major appliances, most observers
have agreed
The steel workers walkout has
brought about no great rush. espe
cially by consumer durable goods
manufacturers..to try to find steel
supplies
Pientiful inventories, plus some
reduced production schedules, have
made most manufacturers in the
industry confident that they can
weather a steel! strike of two or three
weeks’ duration without § suffering
any loss of production.
tats belle... and in coe titel
Ranco controls are the most popular
in the Refrigeration Industry. More than
35,000,000 Ranco controls are in use
world. Whether your
job involves domestic or commercial
refrigeration, remember this
Ranco controls are available for over
4,000 rep!acement installations.
Kanco Duc.
COLUMBUS 1, OHIO
WORLD'S LARGEST MANUFACTURERS OF REFRIGERATION CONTROLS
FULL VISION
FULL VISION CASES
Lowboy . . . 41” high Double
formica tops.
DELICATESSEN CASES
Porcelain in and out .
BUTCHER CASES
Porcelain in and out
Cases.
REACH-IN FREEZERS
Upright Reach-In Freezers .
aluminum ends.
OPEN SELF-SERVICE
Porcelain in and out.
Vegetable Cases . Open
Self-Defrosting Freezers.
FREEZER CASES
54” high Freezer Cases, porcelain in and out.
Porcelain in and out. 54” high cases... 41” high Full Vision
. . 54” high—3 shelves.
. .» Double Duty Cases; Single Duty
34” wide and 40” wide.
. . self-contained . . .
Porcelain in and out; stainless in and out; stainless front,
Dairy Cases . . .
EQUIPMENT CORPORATION
FLEETWOOD, PENNSYLVANIA
-™MOST COMPLETE
LINE OF REFRIGERATED EQUIPMENT
IN THE COUNTRY!
Duty Lowboy .
.. porcelain or
all sizes.
WALL BOXES
Meat Cases ...
Cases— Self-contained;
Milk
A few exclusive Pinnacle franchises are still available.
Wire or write today for full information, literature, etc.!
REACH-IN
Pinnacle
provides a real sales
opportunity and
BIG PROFITS
FOR YOU!
EXECUTIVE SALES OFFICE
223 Flatbush Avenue—Brooklyn 17, New York
Phone ULster 7-8662
EXPORT DEPARTMENT—89 Broadway, New York.
Saath tai
a
i
1
BOXES
remote and self-
Porcelain in and out
. Stainless in and out. Stain-
less front aluminum ends.
All sizes .
contained,
Porcelain in and out. Dairy Wall
Boxes. Beverage Wall Boxes.
Dairy Wall Boxes — self-con-
tained.
ee ft % a7 4 oe = "ea a ates * i _, on" :
oe ia — Cl lr |
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ing materials and vapor barriers Po
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Marley nezzies are manufactured for the air conditioning, refrigeration & re
and processing industries by the Marley Company, world’s leading
ee ee
CD The Marley Company Inc. | See '
Konsas City 5, Missouri s
79
“+
PATENTS = Week of April 22
52,76. METHOD AnD MEANS OF
iouerd gee means driven by said released
REFRIGERATION George C. Demetrak, cae interpowed in said closed cireult for
See Prenciece. Onill.. aeegner t Perish. ft oa positive iweulation of the
abies Bhipyiag Equipment Co. « corpore
thee of Mevede Ayplication May @1, 1948,
AIR CONDITIONING & REFRIGERATION NEWS,
ssa 4 6seperete
frigerating cotle
in weld freeaer
med by said
food compartment. re-
in said freeser. a plate
= plate in said f{reeeer
olls, « save circuit having
Serial No S008 1 Claim (Ch @ O14) - -@> ~~
A wif ‘ j 1 adily portabi oevte « Se ;
: . * ' nyrietng n " 7 — “te * zit 3
ye retrig ae j ‘ -
e niainer for rn cS . 4 ~— s fret portion erranged in heat-absorbing
. tetrigera : 4 wa j relation to sald food compartment and in
1 o4 ~~ IT=T » t ‘ t : tion ¢
a Py ; ‘ . ” +4 ’ ea miuctive relation to said plate, and
‘ « i , wy yon sino) 6heving « heat-discharging portion
2 ‘ a primary . ¢ ca . + rrenged it firect onductive relation to
‘ . ot there aT iy 4 portion of said refrigerating coils, «
‘ « pe ad Ss AL | notor-driven fan for creulating the air in
* : ' ‘ abating ‘ ” le oe « ! said food mpartment and directing air
. , eadily tare " a a" to be “ied inte contact with said heat
‘ gee ner pressure, means » ao stheorbing portion » iret thermostatic
for requisting he pressure of the re » Pt S lement loeated in the food compartment
‘ " At . for controlling the operation of said fan
— 4 ra aod «a second thermostatic element respon
: 4 ive to tt temperature f said plate for
ome dary eirigerant but without direct ontroiliing the cooling effect of said re
UMMM occu Gas
’ tats heat for wtrelling the flow
4 an to the sald driven means in such 2,504,066. TWO-DECKER DAIRY SELF-
Pe ( anid of aed “jae ew ‘tatty or SERVICE REFRIGERATOR. Richard £.
ie 7 . Pabst, San Antonio, Tex., assignor to Bd
1608074 ICE.MAKING. William MM.
r tP am ’ Grandia, York Township, York County,
“ah / at Pa. aesigner to Flakice Corp., Brooklyn,
ot - ". Y¥.. & corporation of Delaware. A
. Ps \ cation Oct. 2, 1948, Serial No. 67,158. 13
At S Claims. (Cl. —1.)
bY
=]
, i<
% | |
7 *
1 in apparatus of the character de
“ribed. the mbination of. tee forming
teal including « plurality f parsage
waye through which liquid to be frogen
flows and within which tee forme whereby
the flow ts restricted. means to supply
the liquid to be frogen to sald passage
ways meane forming an outlet at the
entrance of eald pessageway* whereby
iquid flows through said outlet when
there is a restriction in the flow through
said passageways and control means re
sponsive to the flow of liquid through
wald outlet to
eration
discontinue the freezing op
\ ORLD events during the last
decade have made genuine salesmen 2,594,083 RAY BUTTER
SOFTENER. Darl F. Hubacker, Highland
timost o vanishing species. But, Park, mich, © to Borg-Warner
factory | Co Chicago, Ul, «& corporation of
acto s
whether of net your Hilinois. Application April 26, 1945, Serial
devoting full production to eivilian | %& 94% 5 Claims. (Cl. 6-4.)
woods, you still need genuine sales 7
men. Thev're vour link with your *)
customers, aod insurance for your
company « future
fir Conditroning & Relrigeration
Vives lias worked “above and he- f
youd the eall of dutv” to preserve |
|
the Art of Salestnanship. And to}
help reeruit, train, and re-educate ?
the salesmen needed so desperately iL J
, ! In « refrigerator cabinet provided
y tochuetry with «a coolimg chamber that is supplied
with “lant fluid by an electric motor
That will be a continuously im- | freee compressor; a lamp in said cabi
net adapted to emit heat rays; means for
portant iluty for The News supplying electric current to the motor
Irive said compressor; means for sup
\ Ivert ’ : ‘ , | Plying electric current to sald lamp; and
ue averting essa ges are a thermo sensitive device coacting with
wre athy P nhaneed ie this “saleaman's both «ald means for rendering one means
: ineffective during the operation of the
ttmosphere” where the why and | other means
hone of wales tes UT are read 2,594,036. REFRIGERATOR HAVING
' . FREEZER AND STORAGE COMPART.
ud acted on by vour field sales MENTS WITH SEPARATE CONTROLS.
fares BUSINESS NEWS PUB. andrew 8. Knapp, Marion, Ohio, assignor
- . . to Bets Corp.. Hammond, Ind., & corpora.
LISHING ©O.. 150 W. Port St, tion of Indiana. Application May 14, 1948,
Detroit 26. Mich. Serial Wo. 87,081. 2 Claims. (Cl. @-—3.)
1 In «a freezer
refrigerator having 4
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AIR CONDITIONING & REFRIGERATION NEWS |
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$5 enclosed []) Bill me [] Bill the company
ing,
Name
Street
City State. ...
Zone.
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L
————@ refrigerator
Priedrich, Inc., San Antonio, Tex., a cor-
porstion of Texas. Application June 13,
1960, Serial No. 167,849. 2 Claims. (Cl. 62
89.5.)
*
-
‘
1 A refrigerated self service display
ease having a base with front and back
walle, a shelf disposed in said case in
spaced relation with said base. a verti
cally extending partition mounted on said
base and engaging said shelf, a verti-
eally extending rear wall on said shelf
arranged in spaced relation with the back
wall of said case, said rear wall terminat
ing in @ perforated horizontal flange and
with a plurality of openings formed in
said rear wall adjacent said flange. a
second shelf disposed in said case super-
jacent said first shelf, said second shelf
having a vertically extending rear wall
JUNE 9, 1952
opening communicating with said pas
eageway ransparent window- member
clomtog outer end of said sight open-
and being sealed therein. the flow
passageway beneath said window-member
being greater in cross sectional area than
that of said main passageway on either
side thereof and « highly reflective
polished plane surface facing said window
member and parallel thereto but spaced
therefrom so that at least « portion of
the fluid flow through said passageway
passes between said highly reflective sur
face and said window-member
DESIGNS
The ornamental design for an ice-maker
cabinet, as shown
Week of April 29
254,474. BEFRIGERATED DISPLAY
TANK. Lewis J. McGrath, Newtonville,
Mass.
5 = \
—_—— s a
uA SSN
brake
oe TAR Wn ear
. plea?
4) Sees
+“ le le
7a ae
1. A display device for aquatic creatures
comprising a liquid tank having heat in-
sulative walla and an open upper end,
said walle being shaped to provide in
the lower portion of the device a chamber
having a length leas than the length of
the tank. a first filter mounted in said
tank above said chamber, a perforated
plate disposed in said tank below the
upper end thereof and covering said filter,
» closed container disposed in said tank
adjacent the inner end of said chamber
a second filter in said container. two
motor driven liquid pumps mounted in
said chamber, conduit means connecting
the inlet of one of said pumps to the
terminating in a perforated horizontal interior of said tank near the bottom
flange engageable with the back wall of thereof and the outlet of said pump to
said case, the rear wall of said second the interior of said tank above said
shelf having «a plurality of openings there- plate, conduit means connecting the inlet
in adjacent ite horizontal flange, the rear of the other of said pumps to the interior
wall of said second shelf being spaced of said tank near the bottom thereof and
from the back wall of said case with the the outlet of said other pump to the in-
lower end portion of said rear wall extend- terior of said container and connecting
ing below said second shelf and project the interior of said container to the in-
ing between the rear wall of said first’ terior of said tank above said plate.
shelf and the back wall of the case to » se 2
refrig
each of said
rear walle and
shelves, an air
in said parti-
stream of warm air
and over said refrig
cool said air prior to
openings In said
said
define a plurality of air ducts
erating means positioned in
sir ducts adjacent § the
hertzental flanges of said
ireulating fan positioned
tion for forcing a
through sald ducts
erating means to
ite delivery through the
rear walle and the perforations in
hortzontal flanges
2,544,073. CONDENSATE DISPOSAL
SYSTEM FOR REFRIGERATORS. Car!
G@. Bobbins, Chicago, Dl. Application Aug.
6, 1948, Serial Wo. 42,933. 6 Claims. (Cl.
62—116.)
~
1. A condensate disposal
including a
system for a
eabinet and a
refrigerant compressor, a condenser and
an evaporator with refrigerant conduits
connecting them, said conduit between the
condenser and the compressor eing dis
posed beneath the bottom wall of the
cabinet and being formed with a portion
extending downwardly in spaced relation
thereto, a drain for said cabinet, and a
receptacle disposed opposite said drain
and means for supporting said recep-
tacle with said downwardly extending
portion of the conduit adjacent the
bottom thereof, said supporting means
being formed to provide guides for lower-
ing and raising said receptacle from
around said conduit upon removal or re-
placement of the receptacle. the fluid in
the receptacle being in heat transfer re-
lation with the conduit when the recep-
tacle is in position
25%,113. PLUID FLOW SIGHT GLASS.
1. A sight glass unit, including: a body
portion having a main flow passageway
therethrough: a sight opening providing
a line of view normal to the direction of
flow through said main passageway, said
>—
air introducing means connected into cach
of ssid conduit means, « refrigerating
coll in the wall of said tank, and refrig-
erating apparatus mounted in said cham-
ber and connected to said coil.
1. An air conditioning unit comprising a
radiator adapted to be connected to a
source of heat exchange fluid. means for
moving air through said unit. a valve for
controlling the flow of heat exchange
fuld through said radiator. a first thermo-
stat responsive to the temperature of the
enclosure served by said unit for con-
trolling said valve. a second thermostat
for controlling said valve. said second
thermostat having «a first temperature
sensitive element in the air stream leav
ing said radiator, said second thermostat
having a second temperature sensitive
element in the outdoor air stream, damper
means for admitting predetermined quan-
tities of outdoor air and re-circulated air
to said unit, power means for adjusting
said damper means. said power means
being connected to said first thermostat
and = being controlled thereby. a_ third
thermostat for controlling said power
means, said third thermostat having a
temperature sensitive element in the out-
door air stream
1 A freezing machine comprising an
evaporator for a refrigerant capable of
generating cold by evaporation; at least
one oblong freezing can mounted upright
within the evaporator and projecting
therefrom at its upper and lower ends;
a detachable bottom for the can; and
lifting means including at least one com-
pression spring adapted to raise and
lower the bottom and to apply it with
pressure to the lower end of the can.
(To wet Continued )
CLASSIFIED “ADVERTISING |
RATES for
per insertion
word over 50
RATES for all other classifications $7.50
per insertion. Limit 50 words. 15¢ per
word over 50
ADVERTISEMENTS set in usual classi-
“Positions Wanted" $5.00
Limit 50 words. 10¢ per
fied style Box addresses count as five
words, other addresses by actual word
eount Please send payme nt with order.
SERVICE MANAGER available June 15th.
Twenty-five years experience in air con-
ditioning—refrigeration and major appli-
ances. Two years instructor in large voca-
tional school. Ability to handle and train
men and manage a service department at
a profit. Aggressive and ability to assume
responsibilities. Would consider a position
as factory representative. BOX 4009, Air
Conditioning & Refrigeration News
EXPERIENCED in
SERVICEMAN air
conditioning and both commefcial and
domestic refrigeration. Prefer man be-
tween 30 to 35 years old who will be
interested in advancing to position of
service manager. Give full details as to
qualifications and experience in reply
MARION WEATHERTROL CORP., Ocala,
Florida
REFRIGERATION ENGINEER, degree in
engineering preferred with experience in
household refrigeration for exceptionally
interesting sales position with large parts
manufacturer. Prefer man 30 to 40 years
of age Give all details in first letter.
Reply BOX 4006, Air Conditioning & Re-
frigeration News.
SALES ENGINEER — Established west
coast manufacturer of commercial refrig-
eration requires experienced sales engi-
neer to head heat exchange division. High
potential in compensation and position
with corporation. BOX 4014, Air Condi-
tioning & Refrigeration 3 News
| aie
SALES MANAGER ‘Mave | outstanding | op-
portunity in Florida. Must have ability
to organize and direct sales force selling
G-E residential and commercial heating
and air conditioning. Annual sales goal
$400,000. Earnings potential $10,000 up for
right man. Reply BOX 4015. Air Condi-
tioning & Refrigeration News
SERVICE MANAGER-—$10.000.00 per year
salary and bonus. Capable commercial
and air conditioning expert to take full
charge of existing Chicago service de-
partment Must have sound business
ability and sufficiently sales minded to
expand present volume. Your complete
qualifications will be held confidential
BOX 4018 Air Conditioning & Refrig-
eration News
|
_ Suu WANTED
WANTED TRADE-INS for “export
are buying trade-in refrigerators as-is
sealed units, 1940 and later models, 5%
cu. ft. and larger. all makes in any quan
tity. Please give us the quantity, make
model. size and year with your
AMERICAN ISRAELI MFG. CORP
Seventh Avenue. New York 1, N. Y
we
FOR ‘SALE 80 ton ecsting equipment as
follows: with magnetic starters and auto-
matic controls: 2 Frick 4 cylinder Freon
compressors 4% x 4‘, Model F.W.-440;
2 4 H.P.—-208 volt-—-3 phase—60 cycle
17) R.P.M. motors; 5 Aero fin coils, 4
pipes deep, 18 pipes high 81” x 26”
80 ton Buffalo fan 33” x 42” delivery 20,-
000 C.F.M.; 3 new American coils model
20300. BOVAL REALTY CO., 312 38th
Street, Union City, New Jersey
$52 BUYS standard brand \-HP
type or sealed type complete units
sizes up to 3 HP. Write for complete list-
ings on units and parts. including Klixon
overload relays @ 8. MANN REFRIG-
ERATION SUPPLY CO. 440 Lafayette
Street, New York 3. N. Y¥
open
Other
SACRIFICING MODEL FDSI18A 18 cu. ft.
display freezers with superstructure and
Thermopane glass sliding doors. Only $340
each, f.0.b. New York. List price $714. For
complete details. write or call MANN RE-
FRIGERATION SUPPLY CO.. 440 La-
fayette St.. New York, Gramercy 3-8000.
ATTENTION SERVICEMEN Send ‘for our our
new catalog—on controls. valves, relays
brass fittings. V belts—hermetic and open
type units. All new merchandise at great
savings up to 50%: sold on money back
guarantee. WALTER W. STARR RE-
FRIGERATION, 2833 Lincoln Ave.. Chi-
cago 13, Illinois.
BUSINESS OPPORTUNITIES
ESTABLISHED COMMERCIAL refrigera-
tion and fixture business, representing the
best nationally known lines. Volume over
$500,000 annually. real money maker
Terms to right party. Western Penna.
area, serving 300.000 population. Owner
retiring. BOX 4012. Air Conditioning &
Refrigeration News
MISCELLANEOUS
NORGE SEALED units remanufactured or
exchanged. Immediate delivery from stock.
2 year warranty. Freon refrigerant. Write
for prices and shipping instructions
Genuine Norge terminals for Norge sealed
12541 EZ McNichols Road, Detroit 5. Mich-
igan
—s—is$s Be Bf ABS Besoescerore
_——
~A eoe=—- Ssae - = BS
—_ = =a = = = + = = = = «= 2.
A ie % V’ 358 won! 4 a ot See oe halle cs a + ii : Gace 5 Sneamamariss a : a — oe -f tee waammma > ei.) > De
| aah a poeta vid ae bere by 8 Yano iG ae i. a .. a de. ° eee oe i. : woe Be ae eee e tae wa 7
desma | oben ila tacetde ote ae a. a a ee ae | ea ee eee
= ee
| usqihicinbatiemercesenmeS
es | ; | 3 > 2504477. AIR CONDITIONING APPra.
: Li~ - RATUS. Robert G. Miner and Arthur O.
‘l } Andersen, La Crosse, Wis, assignors to
hae . The Trane Co., La Crosse, Wis.
: ’ ro. . “
maxes c | ge |
166.46. ICE-MAKER CABINET. Ray- 4
mond Loewy, New York, MW. ¥., assignor i af
to General Motors Corp., Dayton, Ohio. Tye ad j
—=— IEE &
at
j as if
- 2. A
—— |
CO )
" Co :
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2,594,529. FREEZING MACHINE. Eugen o
' : : Wibushewich, Haifa, Israel. ‘ =
, Ol Fs: = s
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sales e yeor* months: ea Ff
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| by POSITIONS WANTED EQUIPMENT FOR SALE j
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| ~~
- .*. | POSITIONS AVAILABLE
Lz ae _
| ee
Joseph Askin, Chicago, Tl. assignor, by
| mesne assiguments, to Electrimatic Co.,
| & corporation of Mlinois.
” gt PW ast at 1
———- , |
P= a
ee eweee os _. ‘
~ | “ < « ;
. , ; ees — , | ‘
: ail > ‘
cae : ;
units. Set of three. $1 plus postage. 1
+ ceneks MODERN REFRIGERATION INC.
ae ee
«| ; :
: ; Bei riyiy d é > oo a a : 5 se ae
“ab eae aay y ae SOO Scare ble Jes aa ‘ . ee Se ee eae erated a Ae ‘ Sek ee eee
WS COE Sane Yn ae St Re 5 Bion tN acta ae RE er) ae s Re aaa es ee ie ee = ip) i: arg “SRY ses a
JUNE 9, 1952
DEPARTMENT OF DEFENSE
necessary to refer solely to the issuing office for Additiona! air conditioning Job
edditions! ‘data on _ a bid invitation issued b:
ing U. 3S. Army Ordnance Offices: O
Center a Arsenal: Frankford Arsenal;
Rari
reenal; Rock Island Arsenal;
y any of the follow-
*
Picatinny Arsena!.
ingfield.
facilities in building No. 16,
S. Naval Station. New
Orleans, Louisiana
Tank Automotive
Armory .
r
a Arsenal; and Waterviiet Arsenal. Complete informa-
tion on any purchase listed by any of those offices alone can be
obtained from the Ordnance District Office nearest you. Its ad-
dress is on file in your papoes Department of Commerce Field Description Quantity “a 1.
eo.
Office. Do not ask an trict
on & purchase ayy "‘s listed by ome of the above-
offices. ©
Ventilatio ot
Invitations for Bids sumbers will be followed by the letter ingieliatins , &s “Wargett Street Job
a : lor proposals or quotations will be indicated in Bidg.. Raleigh
will column ‘by, the itte coos “Qe if sum & te mumber General Services Administration, Denver, Colerade
Description Quantity
Purchasing
Huntsville, Ala
Chamber, test, temperseture 2
= air cooled. overall
imension 5 ft. 6 in. wide
WADC, Wright-Patterson Air Force Base, 0)
Invitation for Bid /B/ and Requests for Proposal /Q/ are dis- 114 East 32nd Street, New Yor 16
page 4 firms listed in the Bidders List maintained by the Frankford Arsenal, Philadelphia 37, Pennsylvania
above activity
5775-52 $ Jun 52
Walk-in Refrigerator 1 ea
—" ae
& Contracting Office, Redstone Arsenal,
bama
Louis. Missouri.
C be Co., St. Louis, Missour
——~ Virginia
Laboratory Trailer.—$25,(
A complete bid set is available for EXAMINA-
rate 8 Serv-
TION ONLY by prospective bidders at the Air Regional Offices Aly conditioning system.—Job, S308,008 wees fae o 2
located in the local trading area of the above activity,
(RD-5
Liquid Refrigerant Pump 2 ea
oil, pump, air compressor,
and other specified equipment
for liquid refrigerant pumping.
Office o fice rlande Base, Corps Of Engineers, U. 8. Philadelphia District,
jon, ee oe. oy Dee PO Bex set. Philadephia 1. Fenncyivente
posa . jesk and wall.—-4.000
Invitation of Bid /B’ and Requests for Pr i ere éis- Fan, air circulating. ¢ )
tributed to firms listed in the Bidders List maintained by the son Electric Mfg. Co., $100 Florissant Ave
above activity. A complete bid set is available for EXA ws - . ~ be
TION ONLY by prsepestive bidders at the Air Regional Offices 7 41,715.—Mid-West Heat Servic 3336
cal t n be
ae hh 11 Jun 52 Public Buildings om, General Services Administration,
located in the
Rehabilitation of the air Job
conditioning system in the
Photo laboratory; instal- New roof vents ah automatic temperature control - agen
lation of complete air conditioni system including ducts towers at St. Elizabeth's Hospita}|, Warehouse
cooling tower and compressors at Communications, Or-
lando Air Force Base lorida
ice, Inc
Co., 52335 Whitby es Ptrasige nen 43
Boulevard, Chicago 4, Illinois
Weehingten 25, D.
Shops Bidg.. Washington. D. ¢ $6,854
i
Officer In Charge Of Coustraction, NOV 175666, U. 5S. Naval
Station, New Orleans, Lowisiana
GENERAL SERVICES ADMINISTRATION
Business Service Center, General Services Administration,
" 8 Region 4, 50 Whitehall Street, S.W., Atlanta, Georgia
cR
CONTRACTS AWARDED THROUGH MAY 29
Description—Contractor and Address
Department of the Navy Bureau of Ships, Washington 25, D. ©.
Cooling Coil, Type A, Size 41-46DF, DW.—106, $107,771
§ ft 6 im. deep and 7 ft. high; internal dimension 30 in. high C “hee o., St in
© in. wide and 72 in deep. stainless steel interior. tempera-
ture range minus 80 degrees F plus or minus 180 degrees F
full door opening with thermopane viewing. window forced
air circulation within chamber Tenney model 37T or equal
Contracting Officer, Purchasi A Content Branch (WCUR)
Chilled Water Cooling Coils Type A. B 41-46 DW
rtermaster Activities, manie Station, U.
Air Conditioning & Electric Heating Unit in Mobile go
x00 gmest @ & Furniture Co., Inc
10 Jun 52 Armed Services Medical Procurement Agency,
344-Q) Brooklyn 1, New York
Refrigerator, Mechanical.—-1,298, (Exceeds $250,000)
St. Louis, Missouri
Air conditioning unit, skid mtd. including maintenance
INA- L715 .
ton Co., Inc., 1240 Jefferson Davis Highway _ ae
Sectional Freezer by
Elliott- Williams Has
Self-Defrosting Features
INDIANAPOLIS — Elhiott-Williams
Co. is now manufacturing a sectional
reach-in freezer with a self-contained
gravity circulation cooling coil with
self-defrosting features.
The sectional arrangement allows
these freezers to be carried through
ordinary doors and set up in loca-
tions that would be impractical with
one-piece construction.
Two men can easily set up these
freezers as contrasted with a four
or five men crew required for one-
piece construction.
The sections are so arranged that
they can be added to easily for future
expansion at a fraction of the cost
over the purchase of a complete new
unit
Insulation is 5 in. pre-formed semi-
rigid Fiberglass bats sealed with hot
refrigerator hydralene. Pre-fitted sec-
tions arrive with the freezer doors
already fastened in place
The freezer is finished inside and
out with mill finished aluminum alloy
with the appearance of stainless
steel.
The gravity circulation § self-de-
frosting cooling coil is factory as-
sembled into the top section as a
self-contained defrosting unit. Gravity
circulation, it is claimed, causes less
drying out or dehydration of stored
food products, particularly unwrapped
products such as bakery goods
Heat from defrosting has little
effect on the stored food, because
the coil is mounted at the very top
READER GIVES DEFINITION
OF EFFICIENCY EXPERT
Mechanicsburg, Pennsylvania
Editor:
Your editorial in a recent issue
of the NEWS recalls to memory the
following definition of an efficiency
expert:
“An efficiency expert is a man who
knows less about your business than
you do-—and gets paid more for tell-
ing you how to run it than you could
possibly make out of it--even if you
ran it properly—instead of the way
he wants you to.”
J. HENDERSON STOCK
RETAILER SPELLS EVILS
OF TOO MANY DEALERS
The Canton Hardware Company
Canton, Ohio
Editor:
I have just finished reading your
editorial, “There Is a Remedy for
Evil Competition.” May I venture a
comment ?
It is possible that too greedy manu-
facturers and distributors have been
sowing dragons’ teeth for the past
six years? Haven't they been rather
too eager to put in many dealers at
the expense of the stable and depend-
able dealer? It looks to me as though
this greediness has, in many cases,
killed the goose. Let me give you
an example right from our own
company.
Before World War II we had been
for a number of years the exclusive
dealer in Canton for one of the lead-
ing makes of refrigerators. When
the war ended, the manufacturer de-
cided to put three additional dealers
in Canton. As you will remember,
merchandise was hard to get. It was
distributed on a quota basis. The
quota that was established for Can-
ton was based upon what our prewar
sales had been and this quota was
divided equally among the three new
dealers and our company, the old
dealer; this in spite of the fact that
we operated two retail outlets, where-
as the other dealers had only one
each.
For two years our salesmen had
to send customers out of our stores
because we could not assure any
reasonable delivery, whereas the new
dealers were usually able to make
immediate or very quick delivery.
Our salesmen were of course thor-
oughly disgusted with this unfair
treatment. The result was that this
make of refrigerator has in Canton
today about four dealers whose com-
bined sales are less than one-fourth
‘difficult for a legitimate dealer to
of the number of refrigerators that
we sold as a single dealer in 1939
and 1940. This particular line of re-
frigerator is practically dead as far
as Canton is concerned.
This is only one example of dozens
I could cite you of other dealers and
other manufacturers. I am sure you
have observed the same thing. The
manufacturers have made it very
operate with the margin he needs in
order to maintain service and end
up with a profit. That's one reason
why dealers everywhere are going
out of the appliance business.
J. W. BROTHERS
Executive Officer
‘FREEZER-FOOD’ PLANS
PUT SHOE ON OTHER FOOT
J. Geo. Fischer and Sons, Inc.
1019 E. Genessee Ave.
Saginaw, Mich.
Editor:
It is very difficult for commercial
refrigeration distributors to under-
stand the protests of the food dealers
to the so-called “freezer-food” plans
which offer food without profit to the
appliance dealer in order to sell a
home freezer.
For many years, wholesale grocers, |
dairies, and ice cream manufacturers
have been offering cases, coolers, and
cabinets at wholesale to their food
accounts in order to retain them as
buyers of food. The same food mer-
chant who purchased his case or
cooler through a wholesale grocer on
a distributor's cost basis is now
shouting “Foul” when the shoe is on
the other foot.
I sincerely hope that the bill spon-
sored by the refrigeration contrac-
tors of Detroit and recently intro-
duced in the state legislature which
will prohibit “footballing” of one type
of merchandise in order to sell an-
other will be passed and that each
industry will respect the rights of
others.
RAY FISCHER, Vice President
READER FINDS NEWS
AIDS ENGINEERING, SALES |
The Warren Co., Inc.
Los Angeles, Calif.
Editor:
Every week I read with great in-
terest the latest issue of your valu-
able paper which is extremely useful
and of the greatest help, not only in
the industry but from an engineering
as well as sales point of view.
ALBERT REBEL
Watch your summer profits
hit new highs with
SERVEL SUPERMETIC !
SUPERMETIC
Models for every commercial refrigeration
and air-conditioning vse . . . 1/5 to 5 HP.
23
—— —— . ————
of the freezer with the heat being
pocketed in the top away from the
stored food products at a lower level
The refrigeration cycle in defrost-
ing is so arranged that it is impoe-
sible for condensing unit motor to
become overloaded at any time either
in defrosting or normal refrigeration
cycle, Slugging of raw liquid refrig-
erant after the defrost cycle is pre-
vented.
Refrigeration installation consists
in running the usual hquid and suc-
tion lines from remote condensing
unit placed anywhere, together with
a hot gas defrost line
Because of the sectional feature,
these reach-in freezers are available
in unlimited sizes, the smallest hav-
ing a capacity of 70 standard bakery
pana, 750 Ibs. of frozen food capacity,
and 72 2\-gal. ice cream cans
Any refrigerating machine using
“Freon-12," methyl chioride or sul-
phur dioxide can be used, supplied
either by Ellicott-Williama or the
dealer.
Service Station In Atlanta
To Be Opened by Sunbeam
ATLANTA--A new Sunbeam serv-
ice and parts station was scheduled
to be opened at 276 Pryor St. 58. W
here on June 9 under the manage-
ment of Wayne Schendel, according
to John Gage, local representative of
Sunbeam Corp
Gage said the station, to be known
as Sunbeam Appliance Service Co.,
will serve the southeast, providing
service and parts for all Sunbeam
products to both dealers and con-
sumers. Schendel will supervise a
staff of six persons
ated
eC tt sage pee ee ae
Hot and humid days leave no margin for delays — not when it's a
matter of servicing a worn-out compressor. Customers stand to lose
too much by waiting. And that's where yoy stand to gain a lot of
sales ground . . . by cashing in on the double-edged selling advan-
tage Servel Supermetic offers you:
1. Extra-quick pickup or delivery on your every require-
ment at your nearby Serve! Wholesaler.
2. Extra-quality construction that keeps every customer
sold on every Supermetic you install.
ANY TIME you're up against a down-and-out condensing unit, re-
place it with a reliable Supermetic. ANYWHERE there's a replace-
ment remind him regularly of Supermetic superiority.
You'll see your summer profits hit a new high . . . and keep on
growing! Mail coupon for address of your nearest Servel Whole-
saler.
101 Wholesale Suppliers sliiy a shnsiias stock of
Supermatics—in oll sizes from '/ through 3 HP — available
with Servel’s Low-Cost Factory Warranty,
MAIL rem a.gcad For FULL FACTS!
SUPERMETICS ARE AVAILABLE FOR EVERY
REFRIGERATION NEED . .
. EVERYWHERE!
i ges oh Sell
SERVEL, INC.
ELECTRIC REFRIGERATION DIVISION
DEPT. A-61
Send full details about Servel Supermetic and name of nearest
Wholesale Supplier”
EVANSVILLE 20, INDIANA
NAME (personal)
TITLE
COMPANY
city.
ZONE__ STATE
¢. a 7 bi Bo Ga iS Be). _— ae To a le : :
tees). ies et Ros a teed Fine ern ok Nae ee Peg oie a 0s
AIR CONDITIONING & REFRIGERATION NEWS, Ei |_| 4
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24
AIR CONDITIONING & REFRIGERATION NEWS, JUNE 9, 1952
Freezer-Food Plan Activities --
(Conciuded from Page 1, Column 3)
Many of the recent developments
im the freezer-food plan field had to
do with words of caution to both
plan operators and the public. Warn-
ings and recommendations came
from the National Food Distributors
Association (NFDA), a district Office
of Price Stabilization official, Better
Business Bureaus in St. Louis and
Washington, and others
NFDA suggested that its members
go on record as warning housewives
that wholesale savings claimed for
consumers by some plan promoters
“are often nebulous, to say the least.”
Also, homeowners signing con-
tracts to purchase cabinets “should
make sure that the promoters
possess the ability to deliver frozen
foods of standard quality at actual
wholesale prices,” the association
stated, adding ,
“The situation is fraught with dis-
appointment to housewives if the
wholesale savings claimed on the
foods is added to the cost of the
cabinet or its installation and de-
livery charges. It is especially im-
portant to know if the foods deliv-
ered are of inferior quality.”
According to NFDA, a number of
quick frozen food distributors have
complained because their names
were given to housewives coupled
with an unauthorized statement by
the cabinet promoter, claiming that
the distributing firms would fill the
appliance at wholesale.
In Fresno, Calif, Russell Pavey,
acting director of the district OPS.
warned that OPS regulations forbid
requiring a person to purchase a
freezer in order to buy beef items
in quantity
“Purchases of freezers or other
appliances and purchases of beef
must be separate transactions,” he
pointed out. “The purchasers of
either commodity must have a free
choice as to what they buy without
any tie-in arrangement.”
Better Business Bureaus in St.
Louis and Washington issued recom-
mendations pertaining to the adver-
tising and selling of freezer-food
plans.
The St. Louis BBB guide lists two
points not included in some BBB
standards. They are:
“Extra charges (e. g., for delivery,
cutting, wrapping, financing, etc.)
which must be paid, and which will
affect specific prices quoted or gen-
eral savings claims made, must be
mentioned conspicuously and _ in
immediate conjunction with such
prices or claims.
“Any illustration used in connec-
tion with a specific offer shall ac-
curately depict the freezer to be de-
livered in connection with the offer
being made.”
The Washington BBB announced
New York Licensing Proposals - -
(Concluded from Page 1, Column 5)
Spokesmen for American Federa-
tion of Labor groups opposed the
measure chiefly on the ground that it
would have an “adverse effect” on
union membership and might create
jurisdictional disputes among local
unions.
Myron D. Miller, representing the
Refrigeration Industry Safety Ad-
visory Committee, declared that
licensing would limit the number of
persons going into business and
would not eliminate bad workman-
ship “if there is any.”
Miller said that “safety” had been
advanced as a prime factor in the
consideration of the licensing meas-
ure, and he offered the following tes-
timony in refutation of the concept
that present-day refrigeration sys-
tems offer a hazard to public health
and safety:
1. There has not been a single
fatility caused by “Freon” refriger-
ants in the 20 years they have been
in use in the U. 8.
2. The Industrial Commission of
Ohio has paid over 2 million compen-
sation claims in the past few years.
Of this number, only 11 involved re-
frigeration; of the 11, six were
household refrigerator cases.
3 The New York City Fire Depart-
CHIEF PRODUCT
ENGINEER
Chief Product Engineer wanted
by national manufacturer of
commercial refrigeration. Full
responsibility for product develop-
ment, research, design, laboratory
testing, and inspection. High level
compensation for qualified man.
Mail resume of experience to Box
4011, Air Conditioning & Refrig-
eration News.
- eet
|
j
ment reports that there has not been
a single fatality in recent years 4
caused by commercial refrigeration |
and air conditioning.
4. Refrigeration accidents are so
rare that the insurance companies do
not have a classification covering re-
frigeration. |
The following other points were
made against contractor licensing:
The public suffers by restrictive |
licensing because of higher costs,
brought about by restriction of com- |
petition.
Licensing is inequitable. A license
board is given power to review not
only the applicant's ability, but his
“character and fitness” as well.
If any incompetents do exist, licens-
ing will not eliminate them.
Licensing does not in any way in-
sure safe and high quality installa-
tion. A mere holding of a license,
even though it may be based on some
type of examination, in no way guar-
antees that an installer will do a
competent job.
Refrigeration contractor licensing
will tend to limit New York City |
contractors from doing business in
other cities.
when one city enacts a licensing law
that keeps outside contractors from
taking jobs within the city, other
cities in the area immediately react
with similar restrictive ordinances.
Should New York enact such a meas-
Experience shows that |
ure, the whole country would quickly |
be hit with restrictive refrigeration
licensing.
Support for the contractor licens-
ing proposal came in a presentation
by Nathan Edelstein, representing
the Refrigeration & Air Conditioning
Guild, Inc., who said that the bill, if
passed, would assure the public of ©
higher
and would assure safe installations.
Edelstein stated licensing would
“weed out the undesirables” and
| would maintain needed supervision
WARREN MODEL COUS PAYS BIG PROrHTS
The careful research of The
Warren Company's engineers
to meet the needs of retail
stores for a utility display-and-
storage case is proving its worth.
Stores that have installed the
Warren COUS report it is a
small investment for its value
in stepping ~ &. ~s drastically
sales and profits of qeodues,
dairy products, or packaged
meats. For free literature in
full color, address Warren
Refrigerators, Atlanta’ 1, Ga.
standards of workmanship |
over all those entering the business. |
its suggested freezer-food standard
and advertising guide after an ex-
tensive study of savings claims made
in local promotions. The bureau's
recommendations were presented at
a meeting attended by some 50 rep-
resentatives of appliance and food
firms and newspapers and radio sta-
tions.
Also in Washington, an appliance
dealer ran advertisements in local
daily newspapers advising the public
to “read the facts before you buy a
food and freezer ‘tie-in’ plan.”
Sidney P. Faber, president of
Faber-Benson's, said the facts were
that consumers don't have to buy a
freezer to get food at “so-called
‘wholesale’ prices,” buy a _ large
initial supply of food to get a
freezer, sign long-term contracts with
a particular food firm, purchase par-
ticular brands of freezers, or pay
more than the regular cash price for
the freezer.
The dealer offered to give cus-
tomers from $60 to $100 worth of
frozen foods, depending on the size
of the freezer they buy, and to in-
troduce them to area food whole-
salers as further sources of supply.
But, he said:
“I tell them to go to their corner
grocer and tell him how much and
what they want to buy. They can
generally get their food from him
just as cheap, if they purchase in any
quantity at all, as they can from a
food distributor.”
In the same city, the Electric In-
stitute of Washington, the Times-
Herald, and appliance dealers
launched a “Home Food Freezer
Festival” that will last one month.
One reported objective of the cam-
paign will be to urge freezer pur-
chasers to patronize their local re-
tail food store.
NOW! mobile refrigerated vending
in the HOLD-OVER Vending Cabinet
Here is the Mobile Vending Cabinet you've been
- one that keeps its contents as
uniformly cold as a compressor-cooled store instal-
lation. Although mobile, it requires no dry ice and
you have no electrical or other connections to make
on location. Predetermined low temperatures are
maintained for 10 to 12 hours by the “Hold-Over”
principle, a method of refrigeration fully proved
through wide use in the transportation of ice cream
looking for . .
and perishable foods.
KOLD-HOLD =: preterm ovens ait te wie -=
NEMA Firms Sell 298,092 Refrigerators In March
Summary for March and First Three Months, 1962
Complete Refrigerators Only—Sales by Sizes—U nits
MARCH (16 Companies)
Domestic
(48 States Other
Sizes and D.C.) Canadian Foreign
1. Less than 4 cu. ft
S OW Oe 0 00t stances 1,435 24
ee S Aerie ys."
4 6 cu. ft. 15,840 3,357
RE pe a RE 22,180 730 1.874
Ol We TS chcrinvk css 75,067 645 6,107
a OO Fr idwdsc cc: 75,709 1311 3,634
Ci Fs hav bee cncere 29,469 1,202
9 11, 12, 13 cu. ft. ‘and up 7,272 iv? 1,273
ie i ANE ae 276,972 3.399 17,721
FIRST THREE MONTHS (16 Companies)
Domestic
(48 States Other
Sizes and D.C.) Canadian Foreign Total
1. Less than 4 cu. ft
a ab Ae San kesianeses 4,467 698 5,165
Se i SSR
CO ohdanweckesae 55,975 74 9,730 65,879
'f, 2 Bees 76,361 2,280 6,726 85,367
We Ge ls acndacekuwcees 189,545 2,352 14,174 206,071
Me Oy Gr eedeaasiee sas 198,495 2,747 6.694 207,936
ee OF ss Sree tee 103,646 1,645 3,325 108,616
9. 11, 12, 13 cu. ft. and up 168,580 250 3,511 172,341
a Pew erpesce ee 797,069 9,448 44,358 851,375
Participating companies: Admiral Corp.; Avco Mfg. Corp.; The Coolerator
Co.; Deepfreeze Appliance Div., Motor Products Corp.; Frigidaire Div., General
Motors Corp.; General Electric Co.; Gibson Refrigerator Co.; Hotpoint Inc.;
International Harvester Co.; Kelvinator Div. Nash-Kelvinator Corp.; A. J.
Lindemann & Hoverson Co.; Norge Div., Borg-Warner Corp.; Philco Corp.
Refrigeration Div.; Sanitary Refrigerator Co.; Seeger Refrigerator Co.; and
Westinghouse Electric Corp.
without dry ice
You can mount a “Hold-Over” Vending Cabinet
on a motor scooter or as a side car to a bicycle for
street vending. You can deliver it by pick-up truck
to corner vending stations for specific picnic
groups, ball games or other sporting events. You
can provide facilities for the transportation and
sale of ice cream and frozen foods on non-insulated
trucks and on trucks equipped only for medium
temperature operation.
Send today for descriptive literature and prices.
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