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A CHILTON

)

PUBLICATION

WAT Pees isc pec evsas CUNT

NATIONALLY ADVERTISED _

jer
ng Window
All Americ

Fastest Selli
Material In

GUARANTEED 4 FuLt vEARS)

DREDS OF USES, INDOORS & OUTDOORS

AVAILABLE IN 28", 36",
ONLY 266 LIN. FT. (30° WIDE)

0-NET

CLEAR PLASTIC OVER
Ys" CORD BASE Only 246 Lin. Ft.

Giass-0-NE1
Wyr-0-GLass
SCREEN-GLASS

(All 36” wide—also in other widths)

CLEAR PLASTIC OVER
Va" WIRE BASE

TOUGH PLASTIC OVER
WIRE MESH

Don’t be fooled by inferior window materials that
look “‘just as good.’” Only the Genuine has the name
“‘Warp’s”’ branded along the edge for your protection.

VINYL PLASTIC

FLEX-0-MAT in 5 colors!

ONLY Ideal for homes, offices, hospitals,
factories. Is flexible, long wearing
and easily cleaned. Colorfully dis-
played on arp’s new five roll

floor dispenser F M-66.

Warp’s also makes PLAST-O-MAT—a tough, Only 33¢
low-cost, transparent polyethylene plastic matting Lin. Ft,

Only 35¢ Lin. Fr.

Only 17 sq. Ft.

“world

HE WEST AND FOR THE WEST

Fastest Selling Kit
In All America!

Transparent
Plastic

x 36” PLASTIC SHEET WITH MOLDING & NAILS
(Covers A Full Sized Window)

Warp dealers can meet and beat mail order

and chain store competition with EASY-ON

KITS. Backed by powerful advertising, it

keeps the Storm Window business at home
where dealers can cash in.

wy
SELF-SERVICE
DISPLAY

39¢ Easy-On is packed
36 to a carton, com-
plete with colorful
sales building counter
display and posters.

72°

JUMBO

Tape

5 x 10 FT.

Warp’s TAPE-ON KIT consists
of 60’ of special tape and a 5’ x 10’
sheet of transparent plastic. Covers
one large picture window and two

smaller ones, or four $2 49
e

regular sized windows.

CRYSTAL CLEAR

itty TAPE IT ON

Warp’s JIFFY-PANE Kit in-
cludes a 36” x 72” sheet of crys-
tal clear plastic and a special tape
for easy installation. Packed in

attractive counter 9Be

carton.
ALL- PURPOSE

9 Ft. and Other Widths g
Hundreds c

Protects building materials, new laid
cement, machinery, auto seats; excel-
lent for vapor barrier, children’s wad-
ing pools, etc. Is transparent, stretch-

e, waterproof and airtight. Comes
various width and thicknesses in rolls.

Rod Devil,
shows you 2 easy steps to EXTRA profits

65°

RETAIL

including tax

Scores of dealers have found this two-step program works for more sales.

Extra

— iat

The FP-33 can now be quickly trans-
formed into an efficient, professional type
rug and carpet cleaning machine, by the
use of a simple snap-on attachment, shown
above. A perfect, extra rental feature
found in the Red Devil FP-33.

RETAIL $19.95 Tax incl.

more FP-33 sales.

It’s as
easy as that!

First, attract new rental customers for the easy handling Red Devil FP-33. Because
the FP-33 is low in cost, a low rental price is possible. And—you make extra profits
with tie-in sales of wax, sandpaper, steel wool, etc.

Turn rentals on FP-33 machine into full price sales. Once a customer rents and uses
the FP-33 in her own home, sees how light and easy it is to handle, she is a good
prospect for outright purchase. Apply rental payments to the purchase price to clinch

By adding the FP-33 to your other rental machines
you increase rental business and open the way for more
full-price, FP-33 sales with your full 50% mark-up.

The Red Devil FP-33 offers these advantages:

Here is a light, sturdy floor machine spe-
cially designed with the woman in mind. It
is right for home waxing, polishing, scrub-
bing, steel-wooling, sanding or refinishing of
all kinds of floors. Counter-rotating brushes
provide fingertip control. Modern styling
attracts women, provides under-furniture
clearance. Has more powerful motor (Under-

writers approved) and 22 ft. long, insulated
cable. Yes, the Red Devil FP-33 Floor
Conditioner is tops with women everywhere.

Floor Reconditioning Kit with steel wool
pads and three grades of sandpaper discs
also available for cash sales to either rental
or purchase customers. 1067

ed Devil Tooks UNION, NEW JERSEY, U. S. A.

For Details Circle 2 on INQUIRY CARD

Sy ai me

ELEY

SP aaa

Merle
> Oberon

now starring in
colossal

DOUBLE FEATURE

for paint dealers!
* FEATURE No.1

The biggest paint campaign ever to
run in Sunset magazine—full page ads
in every single issue, all in breath-
taking color...starring Merle Oberon
and other Hollywood personalities pre-
selling General Paint for you!

* FEATURE No. 2

A uniquely dramatic General Paint
merchandising plan that helps you sell
not only paint but items throughout
your store, with the aid of colorful dis-
plays starring Merle Oberon and other
Hollywood luminaries.

. sscomema
enti iil

Look for me in the May

For more information on issue of “Sunset” sell-

how you can “be par-
ticular... profit with
General,” call your
nearest General Paint

~ General Paints

GENERAL PAINT CORPORATION. Dealers and branches throughout the West and Southwest.
Administrative office; P.O. Box 3474 Rincon Annex, San Francisco 19

ing your prospects on
General Paint.

For Details Circle 3 on INQUIRY CARD
MAY 1956 1

S ih — —
fn ras
i (, | Se
.
’

See Boyco’s two-color ads in Sunset Magazine
Order Boyco from your hardware jobber today

5100 SANTA FE AVENUE, LOS ANGELES, CALIFORNIA + 1849 OAK STREET, ALAMEDA, CALIFORNIA
DIVISION

a ee > tea 2 Ss ot" 2. ee

For Details Circle 4 on INQUIRY CARD
HARDWARE WORLD

HARDWARE
©

SINCE 1906...1N THE WEST AND FOR THE WEST

IN THIS ISSUE

MAY (24 1956 TABLE

VOLUME 53 Number 5
OF

EXECUTIVE ANJ EDITORIAL OFFICE Cc O N T & N T S
ROBERT E. McKENNA.................-2000005 Publisher
WR TOU ALBIN ooo. sc cccsnccccsececccsccccsess Editor m
POSTE NOE paceseseccaupeneienees Associate Editor
D. A. MAYCHROWITZ................ Editorial Assistant Editorial Comment ............. Pe Peer Pe 5
I is ie stack a cetacean sande Staff Artist Our Readers Write to the Editor................++- 6
NEIL R. REGEIMBAL............ Washington News Editor Washington News for Westerners............... ove Ew
By Neil R. Regeimbal
a New Products .............. bite kav ctd ceaneeaeewen ‘4
WE Saat eet aaa gprs News About People—About Firms.................. 22
fae: gaat allah a: ne Celebrates with New Dress............ . ceeeaees 30
Ps! WHEE 0s do docsscontanecaeatabeeenes Circulation a ne a eae Oe ra 33
TON MOEAN voice ceed ecccsvesuds Reader Service Bureau Fey's Features Departments in Bays. pre lS ee
1355 Market St., San Francisco 3, Calif. Quality Tools Heads Mechanics Parade............ - &B
Telephone: UNderhill 1-9737 Departments Numbered for Self Service............. 40
Toy Section ....cccccccsecees ceccccccoeccosescsse SB
& . *
2 June Merchandising .......... os Sete nae anid hae. ae
eee ae ee Free Literature ..............+5+. Ge es wiles nites &
CIE Ay BU i cea ck cc dccsckinicececes Chicago 2, Ill.
30 No. Dearborn St., Phone: ANdover 3-6618 Sports RR en Pe So Co eceeseseseseeseseses 66
Western Hardware Convention—Long Beach........ 75
PREPARE J. DAT esinccscccscccccvcces Cleveland 14, Ohio
859 Leader Bidg., Phone: SUperior 1-1080 Schedule of Conventions & Shows.................5. 78
In Memoriam ............- ivecdenh Oebecoeecabeaee OF
ROBERT R. JOHNSTON............ New York 17, New York
100 E. 42nd St., Phone: Oxford 7-3400 Index to Advertisers.......... oud peaduvenee ton .
‘ Opportunities ..............+006- Cocestecesvens 84
PAUL WOOTON Washington Member of the

Editorial Board
1015 National Press Bidg., Washington, D. C.

Officers and Directors—Chairman of the Board, JOSEPH S. HILDRETH; President, G. C.
BUZBY; Vice Presidents, P. M. FAHRENDORF, HARRY V. DUFFY; Treasurer, WILLIAM

One of the publications H. VALLAR; Secretary, JOHN BLAIR MOFFETT; GEORGE T. HOOK, MAURICE E. COX,
Owned and Published by © FRANK P. TIGHE, LEONARD V. ROWLANDS, ROBERT E. McKENNA, IRVING E. HAND,
EVERIT TERHUNE, JR., RUSSELL W. CASE, JR.. JOHN C. HILDRETH, JR.
CHILTON COMPANY (incorporated)

Executive Office
Chestnut and 5éth Sts.

Published monthly, accepted as controlled circulation publication at Philadeiphic, Pa.

Circulation: Controlled free to retailers and wholesalers of hardware and housewares in
Philedeiphie 39, Pa., U.S.A. the Eleven Western States. Subscription rates: In U. S. only, $5.00 per year; $7.00 two
Tel.: SHerwood 8-2000 years. Copyright 1956 by Hardware World. Ali rights reserved.

MAY 1956 3

Model 4460—10-cup,

$9995

Model 4461—ir copper, $32.95
Model 4458—8-cup, $24.95

MEET THE BELLE OF THEM ALL...

the all-new Coffeematic for ’56—more beauty,
more value in America’s No. 1 coffeemaker

Outmoding all others, these fabulous new Universal
Coffeematics will rocket your sales to a new high.

There’s new beauty in their graceful, modern lines....
perfect performance in their fast automatic action. -

And backed by a campaign 6 times greater than has
ever been put behind any other coffeemaker, you'll
have a presold market on your doorstep. Order now...,
get set for the biggest Coffeematic year in history!

FLAVOR-SELECTOR

Gives you coffee to
the exact strength
you choose .. . just
set it and forget it!

REDI-LITE

Glows to show you
coffee is done...no
watching or wait-
ing! It’s automatic!

HEAT SENTINEL

Keeps coffee at per-
fect serving temper-
ature with no in-
crease in strength!

Everything points to the BIG YEAR! canpvers, rrary 2 CLARK « NEW BRITAIN, CONN.
For Details Circle 5 on INQUIRY CARD

HARDWARE WORLD

&
\

COMMEN T —

MAY 1956

Are You Delinquent?

Are you delinquent in the big juvenile market?

Are you trying to sell only that merchandise used by mom
and dad?

If so, stop and look at a few impressive figures. Of the
22,877,400 persons in the 11 Western States 28.23 per cent of
them are under 20 years of age. That is, 6,458,410 children in
various age groups.

Take them by age groups. There are more than two million
under five years of age. Each one goes through many dollars
worth of toys each year. They also use wheel goods, high chairs,
play pens, car seats and many other things you could very easily
sell to mom and dad.

You can put the rest of them in age groups of five years and
figure out for yourself what kind of merchandise will be used
by these youngsters. When you get to that group from 15 to 20,
you can assume that a large proportion of them will be using
sporting goods... tennis racquets, golfing supplies, fishing tackle,
guns and ammunition, portable radios, luggage and many other
things. This is the group that will be passing over into adult-
hood very quickly and starting their own families.

We are leading up to one point and that is that a toy depart-
ment is a profitable one for today’s hardware dealer. Fifty-six
per cent of Western hardware stores sell toys some time during
the year. There are 24 per cent that carry toys all through the
year. These stores are making friends with the youth in their
area and are developing good future customers for other depart-
ments in the store.

In this issue we are presenting a special toy section, scheduled
at this time to precede the many toy shows held by Western
wholesalers. If you do not have a toy section now you might
drop into your wholesaler’s toy showroom and find out a little
about this business and the future it holds with those six million
youngsters who grow up very rapidly.

BUILD PROFITABLE VOLUME
WITH THIS COLORFUL
BATHROOM ACCESSORY

Hide-a-Brush is the perfect answer
to the toilet brush problem, and a
“must” for the modern home-maker
. . . keeps her bathroom attractive
and up-to-date.

Unit consists of a rugged rust-re-
sistant holder, lithographed with a
lovely floral design in full color, with
assorted color backgrounds; com-
plete with a specially designed, long-
wearing Oxco bowl brush. Carries
the well-advertised Oxco brand name
as your guarantee of customer appeal
and satisfaction.

Watch your sales of bathroom items
pick up fast when you display the
colorful, modern Hide-a-Brush. It’s a
year round good seller—at a popular
price—with a comfortable profit for
you. Place your stock order soon.

excess water

OX FIBRE

FREDERICK

Cupped base catches

STOCK “THE ORIGINAL”’

Six (6) color backgrounds

for easy color match

BUYING INFORMATION
No. 830
Metal holder with 12” handle
bow! brush.
COLORS
White, rose, green, yellow,
blue and black backgrounds.
PACKING
Indiv. box; 6 Hide-a-Brush
of one color background to
a shipping unit.

ORDER NOW FROM
YOUR JOBBER

sre Ge PRODUCT
BRUSH COMPANY, INC.

éviakliahetl. (E84 MARYLAND

For Details Circle 6 on INQUIRY CARD

OUR READERS WRITE

... to the Editor

YES, WHAT IS IT?

iw. WEATHERMAN, standing in the combined gift and
ire section, shows a young customer a ecramic

lu hat 7

THE ABOVE PICTURE is a part of
page 48 of the March issue which was
sent to us by a Tacoma reader with
the marking as shown. It queries us
on our designation of the animal in
the saleslady’s hand. The caption
stated that it was a “ceramic tiger.”
The little black beast has no stripes
and should have been called a panther.
We thank the unknown reader for
calling this to our attention.

Another Newcomer

Dear Sirs:

We are interested in establishing
and operating a hardware store there-
fore may we have a copy of HARD-
WARE WORLD to review?

Any other booklet you think perti-
nent will be appreciated.

La P. B.
Los Angeles, Calif.

Anyone who has any booklets or
other material that may be of help to
these newcomers, please send them to
the San Francisco office of HARD-
WARE WORLD and they will be for-
warded. (Editor.)

HARDWARE WORLD

etter tes celia

rig 2

0
DO-IT-YOURSELF
SHEET for trellises,
ara ; patio wind screens, down-
4 ODS | spout extensions, gen-
a ‘p0-1T-YOURSHE eral maintenance.
= papae ALUMINUM
mpeg)" %
ge * Male TUBING, ROD, BAR
sa sae driveway markers, hose racks
sew and holders, tool racks,
trellises.
st ~ od -
a Sa <0 ae me se
aaa % = 4
oe " i = ] R 4 f
\ ) YAS

7 : -s ‘ x. oon ‘ : 200, La ™p
— EXTRUDED SHAPES

> . for screen porches and houses,
ie oe amNe fish boxes, window screens.

Ad fo
Sell

FASTENERS
Put your REYNOLDS Do-it-Yourself ALUMINUM = ®verv outdoor use.

. Also available in Canada
rack with other outdoor items

Do-it-yourself customers move outside in Spring
and Summer—and you can get them to take
Reynolds Aluminum with them. National advertis- We're checking Operator 25 desler Estings fer eesusucy, Ploese indi.

. A : cate your correct business address below and send it to:
ing for Do-It-Yourself Aluminum will feature out-

EYNOLDS DO-IT-YOURSELF A
door uses all summer. You’ll build Do-It-Yourself , —

Aluminum sales by making your Reynolds rack a Louisville 1, Kentucky

part of your garden equipment displays.

Be sure Western Union Operator 25 Address.
is sending customers to you

See “FRONTIER,” Reynolds exciting dramatic series, Sundays, NBC-TV
For Details Circle 7 on INQUIRY CARD

MAY 1956 7

City. Zone State

FINE FILES
FOR SPRING

Now’s the time of year when your customers will be getting
out the spade . . . the lawn mower .. . the pruning saw. Sell
them files that work faster so that garden and household work
is done faster. There’s a Nicholson or Black Diamond file that’s
right in quality and right in application for every job:

1. HANDY FILE

Double-cut side for fast removal
of metal from rotary lawn mower
blades, spades, ete. Single-cut
side for smoothing, sharpening.

2. MILL FILE
Popular all-around household file

for upkeep and repair of work-
shop and garden cutting tools.

8” or 10” length in Bastard cut
is popular.

3. 4-in-HAND

Half round and flat, file and rasp
—four files in one! For fitting
screen doors, shaping lead pipe—
hundreds of springtime uses!

4. PRUNING SAW FILE

This “specialist” file is for needle-
shaped teeth of less than 60 de-
gree angle. For teeth of more
than 60 degrees, the Extra Slim
Taper file can be used.

Promote these timely files for added
profits now! Check your stock and
call your wholesaler today.

NICHOLSON FILE COMPANY
Providence, Rhode Island .
(in Canada: Nicholson File Company of Canada Ltd., Port Hope, Ontario

For Details Circle 8 on INQUIRY CARD
8 HARDWARE WORLD

WASHINGT

——BY N. R. REGEIMBAL

Chilton News Bureau, Washington, D. C.

Good Business for Western Dealers Forecast;
Careful Inventory, Credit Policies Are Urged

Western hardware dealers should have generally good business
for the rest of this year. All signs point to a continued high level
of consumer income and spending in the West, better even than

over the rest of the country.

Expansion of the West is con-
tinuing at a rapid pace, bring-
ing more industry, more jobs,
and more potential customers.
Western businessmen will prob-
ably experience a _ continued
level period for another month,
than an upswing until the sum-
mer lull, followed by a renewed
spurt in the fall, government
economists say.

Strong points in the Western
economy include:

Government defense spending
for items made in the West is
rising rapidly. Government will
spend $1.7 billion for guided
missiles in the new fiscal year,
an increase of about 40 per cent
over last year. Existing missile
and aircraft plants, plus new
ones being built in the Western
states, means that lots of this
money will “go West.”

The lumber industry expects
another banner year as overall
construction continues to set
records. Sporting goods sales
should also hit new highs along
with sales of other leisure time
merchandise. Sales of small
household appliances, home-re-
pair materials and garden tools
should flourish.

Are there weak spots? Yes.
Sales of major household appli-
ances, which are usually fi-

MAY 1956

nanced, are expected to slip
slightly. Auto sales probably
won’t hold their spectacular
pace, and thus some auto as-
sembly plants may slow opera-
tions. Home construction will
continue on a high plateau, but
won’t repeat the skyrocketing
growth of the last few years.
Inflation may cause some trouble
as prices rise and profits tend to
shrink on some items. Farm
income will continue to slip.

On the whole, Western busi-
ness can look forward to a good
year, if they promote strongly;
watch inventories and credit
policies carefully. Cautious
optimism is warranted.

RISING INCOME in the West
helps explain prosperity .. . In-
come in California in 1954 hit
$27 billion ($2,162 for each
man, woman and child), up $500
million over the previous year.
Other Western states: Wash-
ington, $4.9 billion, up $100 mil-
lion; Texas, $13.3 billion, up
$350 million; Colorado, $2.5
billion, up $15 million.

MISSION 66 is desperately
needed . . . Last year, 50 mil-
lion persons flocked to the na-
tional parks, 2 million more
than the previous year—1.1 mil-

lion visited Grant Teton Park
in Wyoming; 1.1 million visited
Platt, Oklahoma; 1.4 million
visited Rocky Mountain Park
in Colorado, and 1.3 million
visited Yellowstone Park... 54
million visitors are expected this
year .. . Interior Department
already has plans under Mission
66 (the 10 year, $786 million
national park expansion pro-
gram)—for park projects in
Colorado, Utah, Arizona, New
Mexico, and Washington costing
more than $40.4 million.

GOVERNMENT is having
trouble keeping up with expand-
ing sporting activity . .. Fish
and Wildlife Service is distribut-
ing more and larger fish, espe-
cially trout, to try to meet the
demands of sportsmen.

WATER OUTLOOK for irri-
gated areas in the West is bet-
ter now than in recent years—
but this doesn’t mean there
won’t be shortages this sum-
mer ... Danger areas are the
Rio Grande basin in New
Mexico, the Salt River in Ari-
zona, and southern Nevada .
Dry spells in April and May
could still mean another dry
summer for six states, however.

WESTERN NOTES — Assis-
tant Secretary of Interior Wes-
ley A. D’Ewart sides with West-
ern livestock representatives in
favor of permitting continued
grazing of federal wildlife
areas ... Rep. Harris Ellsworth,
R., Ore., says the railroad car
shortage in the Pacific North-

(Cont. on page 24)

Dyno-mre Y," DRILLS

Dyno-mere ¥," DRILLS & KITS
7 Dywo-"mere PORTABLE JG SAW

wer

_—
a ea
S omeaall

No. 912... $46.95

all-purpose drill made
fue 3

Keep Loaded with | DyNO-MiTE

Be sure you're well-stocked
with “Dyno-Mite” Power Tools
and Kits. They‘re best-sellers

mai pywo-mrre ORBITAL SANDER

Dywo-mere POWER WORKSHOP

Built around the powerful 4.0 amp. " : LZ |
888 Power Unit... $44.95 i
a NTA FY”
— ® < ; »

No. 580... $44.95

Order Dysozmirs

FROM YOUR JOBBER TODAY!

MILLERS FALLS ———
Power Tools
Made

MILLERS FALLS COMPANY, DEPT. HW-9, GREENFIELD, MASS.
For Details Circle 9 on INQUIRY CARD

HARDWARE WORLD

the —
MIRACLE
FINISH

that lasts until

the wood itself

wears or is

sanded down

Editor after editor is pre-selling your customers on Pentra-Seal . . .
with article after article in national publications telling about this
miracle wood finish that defies scratches, stains, wear! Ink wipes
off! Water or alcohol can’t discolor. Goes on without lap marks—
the do-it-yourselfer can’t do a poor job of applying! Even touch
ups don’t show.

This wonderful new foolproof kind of decoration is now adver-
tised to the consumer. Ideal for all interior wood . . . floors, panel-
ing, kitchen cabinets, doors, window sills, stairs, baseboards.
Seals in beauty, locks out damaging dirt. No trick to apply...
spreads quick with lambs wool applicator, brush, rags or mop
without lap marks. American Pentra-Seal is the most exciting all-
purpose interior Wood Finish in the last 30 years! It’s modernizing
magic for your customers . . . profit magic for you!

New merchandising rack ties in your
finishes with your entire Sander-Polisher
Rental Department. Display message
can be frequently changed. Also—to
help you quickly recommend the proper
finish, wax or cleaner, we have pre-
pared a handy size finish chart that
gives all the answers. Free on request
... write for it.

“I MERICAN

AX Moon sunracine macnint co.
€ataeirsweo 1907

eaten 528 So. St. Clair St., Toledo 3, Ohio
PROFIT PROVED DO-IT-YOURSELF RENTAL TOOLS...WORLD-WIDE SALES AND SERVICE

Available in handy quart and gal-
Jon sizes. Comes in natural and 7 | pentra-seat
decorator colors. A tested, proven A Mirads bivod Fink
product used for years by profes- |*“““““"
sional wood finishers. Satisfaction
guaranteed!

For Details Circle 15 on INQUIRY CARD
MAY 1956 11

Krasver to cut .t

This is Mr. Frank W. Sommers, owner of
Sommers Hardware Store in Beverly Hills,

“ outside Chicago. This picture was taken
the day he ran cuts on four well-known,
but unidentified, brands of single-strength
window glass in the now-famous ‘“‘blind-
fold test’. He picked the L-O-F piece as
easiest to cut. In fact, 28 out of every 30
dealers who were tested made the same
choice—L’O-F! Said Mr. Sommers: ‘‘This
one (L‘O-F) gives you a smoother cut
with no effort on the cutter.”

Krasver TO SELL

This L-O-F label identifies quality glass
wherever it is seen. People know this label
itis appearing 216 million times in 1956 ad-
vertising alone! And every time it appears
it adds to the already strong preference for
L-O'F glass. This preference means faster,
easier sales for you.

Easver
TO MERCHANDISE

Mail this postal-size card to your custom-

T REPLACE BROKEN wInbows NOW ers. It reminds them to replace broken or
| @ Have you cracked oF _ cracked window glass. And it reminds
Do you need mathe them to buy it from you. It even suggests

yo a handle that they buy glass for furniture tops, too.

| Quality Winde™ nos less distortion. vee. Order a quantity of WG-35 from your
| cent Quality Window Gloss to size of Libbey ‘Owens ‘Ford Distributor (listed un-
| = der “Glass” in the yellow pages of phone
book). Or write to Dept. 6956, Libbey:
Owens'Ford Glass Company, 608 Madison
Avenue, Toledo 3, Ohio.

form WG-S ae
erent

LIBBEY-OWENS-FORD thre easy-fo-cut WINDOW GLASS

4
For Details Circle 11 on INQUIRY CARD

HARDWARE WORLD

BROOKPARK

quality MELMAC® dinnerware

2
HITS HOME IN 23 MARKETS ACROSS THE COUNTRY

with powerful local promotions selling for you!

in these major markets

NEW YORK—TV spots KANSAS CITY—TV spots
ROCHESTER—Newspaper Ad...TV spots HOUSTON— Newspaper Ad
WASHINGTON—TV spots NEW ORLEANS— Newspaper Ad
BALTIMORE —Newspaper Ad...TV spots DENVER—Newspaper Ad

DETROIT—Newspaper Ad LOS ANGELES— Newspaper Ad...TV spots

CHARLOTTE— Newspaper Ad...TV Spots SAN FRANCISCO—TV spots
GRAND RAPIDS—Newspaper Ad PORTLAND —Newspaper Ad...TV spots
MILWAUKEE —Newspaper Ad SEATTLE—Newspaper Ad...TV spots

MINNEAPOLIS—Newspaper Ad...TV spots BOSTON—Newspaper Ad...TV spots
CHICAGO—Newspaper Ad...TV spots PROVIDENCE—Newspaper Ad
DES MOINES—Newspaper Ad CLEVELAND —Newspaper Ad...TV spots

ATLANTA— Newspaper Ad

Check the list...and check with your jobber

BROOKPARK

wmoduw design styled 0am Jon,

international molded plastics, inc., cleveland 9, ohio
For Details Circle 12 on INQUIRY CARD

MAY 1956 13

Merchandise Now In The News

SELF-SERVICE GREETING CARDS
for all occasions are included in the
Cellocard unit that permits a 40%
markup. Unit contains 216 cards indi-
vidually wrapped with envelope in
acetate. All cards retail at 10¢ each.
Sturdy corrugated display requires a
space of 124.” x 11”.—Cellocard Co.,
Inc.

For Details Circle 137 on INQUIRY CARD

INTERCHANGEABLE DISH-QUIK,
faucet dishwashing accessory, to sell
at $9.95, fits any of 41 makes of fit-
tings to provide spray-brush faucet
dishwasher. Built-in valve permits
automatic diversion of water from
swing spout to spray and back again.
—The Dish-Quick Co.
For Details Circle 138 on INQUIRY CARD

ramenee finish

eretive sprey
tother - anata - §

. rf ankle

HAMMERED METAL FINISH Metal-
tone paints in aerosol containers is
available in four rich, metallic colors,
plus clear plastic. It can be applied to
wood, metal, plastic, paper, leather,
ete., and air-dries to hard firm gloss
in minutes. Resistant to acids, al-
kalis, water and corrosion. — Ideal
Chemical Products, Inc.
For Details Circle 139 on INQUIRY CARD

DUAL-PURPOSE Hazel’s Revolving
Clothes Hoist is a practical washday
unit that converts to larger than
average garden umbrella during lei-
sure hours. Height is adjustable by
simple turn of crank. Has over 140
feet of. line—Hazel’s Hoist, Inc.
For Details Circle 140 on INQUIRY CARD

Rap laghials Nain Ki Bre SD

READY - MIXED Fix-A- Crack for
patching cracks is available in eight
decorator colors and four wood-tones
so that cracks can be filled to match
the wall. Filler is said to be shatter-
proof, and that it will not chip, peel
or crack. Colors are intermixable for
perfect color matching. — Embree
Manufacturing Co.
For Details Circle 141 on INQUIRY CARD

Fae

CONCRETE GLUE that bonds new

concrete to old concrete without
roughing old surface is claimed to pro-
vide a joint stronger than the original
bond. Useful in repairing broken steps
and leveling uneven or low floors or
sidewalks, ete. — General Material
Company.
For Details Circle 142 on INQUIRY CARD

HARDWARE WORLD

For additional information
on any item shown on these
pages, please circle number
on the Reader Service Card,
facing Page 168 in this issue

UP-U-GO CHAIR LIFTS, made of
hardwood, can be installed in legs of
chrome or aluminum tubular chairs
to boost children to proper table
height. Can be lowered as children
grow. Strong enough for adults and
can be used to convert chair to work
stool in shop or kitchen. Suggested
retail is $1.00 for set of four.—Up-U-
Go Chair Lift Co.

For Details Circle 143 on INQUIRY CARD

COMBINATION Thermometer and
Weather forecaster is handsome wall
decoration with an expensive look, yet
retails for only $1.00. Certified ac-
curate up to 120 degrees, it also fore-
casts weather, fair, rain, or change
by registering different colors. Metal-
ized finish will not tarnish or discolor.
— Springfield Instrument Company,
Inc.
For Details Circle 145 on INQUIRY CARD

E-Z-SNAP HOSE HOLDER coils up
to 100 feet of hose yet weighs only a
few ounces. Holder becomes part of
hose when in use and can be coiled and
hung up anywhere —on faucet, in
garage, basement, etc. Retails for 70¢
in individual package—Home & In-
dustrial Products Corp.
For Details Circle 144 on INQUIRY CARD

MAY 1956

SPECIAL RETAIL PRICE for a
limited time is offered on this Model
700 Milwaukee Vise. This unit has 3”
jaws, 3” opening, built-in pipe jaws,
polished anvil surface, 180 degree
swivel, positive lock, and Acme thread
vise-screw. Enameled in durable blue.
—Milwaukee Tool and Equipment Co.
For Details Circle 146 on INQUIRY CARD

sist of a flashlight and two batteries
wrapped in a polyethylene bag that
keeps batteries fresh until used are
ideal for use in time of crisis. Retail
price of kit is $1.28.—Olin Mathieson
Chemical Corp.

For Details Circle 147 on INQUIRY CARD

“PUTTING ON THE DOG” with dog
leash that looks like handsome piece
of jewelry. Made with gold or silver
finish with rolled metal mesh glamour
lead and smart expansion bracelet
holder. Priced to sell in West at $5.95.
— Carl Beetschem, Western Rep.
(Glamour Leash, Ltd.)
For Details Circle 148 on INQUIRY CARD

COOKS FOOD RIGHT AT TABLE,
Mirro’s Chafing Dish has its own
built-in sterno stove. Serves as skillet
when upper pan is used directly over
flame, and as double boiler when used
with water tray. Just the thing for
lunch or evening snacks.—Aluminum
Goods Mfg. Co.
For Details Circle 149 on INQUIRY CARD

~via a Hardware

ona wall... | or special display

New Flex-Omatic Cabinet
Hardware Department

Here’s a versatile, new program sure to
increase sales for any hardware store.

It’s got eye-catching, modular displays
... compact, self-service trays... pre-
printed, color-coded ticket strips. And it
presents them all in just a few feet of space
— on your wall, pegboards or NRHA fix-
tures, islands or special displays!

You can choose from two to all eight of
Stanley’s fast moving styles. Set them up
to fit your store’s layout.

Stanley will provide frames,
displays, how-to instructions,
promotional material, Sunset
and national advertising. You
owe it to yourself to investigate
this new, excitingly different,
Flex-Omatic Merchandising
Program.

RE A Se ee eS
RP ae et eh ee oe

STANLEY

For Details Circle 13 on INQUIRY CARD

NEW PRODUCTS

| GIANT sized, new Krylon ean, 17.8

ounces will sell at the same price as
Krylon’s former 12 ounce size, offer-
ing the customer 35% more crystal

| clear acrylic plastic and spray enam-
| els at no extra cost. Also available in

6 oz. size.—Krylon, Inc.
For Details Circle 150 on INQUIRY CARD

COMPOUNDED ANCHORS that min-
imize surface masonry fraeture can be
used when fastening machinery, con-
veyors, wire and cable racks, railings,
street lights, ete. Threaded and plain
type anchors fit bolts ranging from
Y4” to 14%,” in size——Star Expansion.
For Details Circle 151 on INQUIRY CARD

CENTER SUPPORTS are eliminated
with new combination clothes hanger
rod and shelf support. An Alcoa alu-
minum extrusion, drills and saws to
fit like lumber. No painting or up-
keep necessary. Priced around 80 cents
per foot.—Ideal Brass Works, Inc.
For Details Circle 152 on INQUIRY CARD

HARDWARE WORLD

Acte

~ ill ige lll: “ills linn, “ill illite, williniy

—

American Chain Now MARKED

-for quick Identification
-for easy Measurement
-for full Protection

EE SE

er eee Oe

()

HIGH TEST | }

ACCO now comes up with a great
new idea in chain selling—an idea
that will not only increase your sales
of AMERICAN chain, but will save
you time and trouble while building
your profits!

From now on, ACCO chain will be
color-marked, every five feet, with a
self-identifying band of stick-tight
tape. The tapes, each bearing the
name ACCO and the grade of the
chain, will be in standard industry
colors as follows:

GREEN for ACCO Proof Coil

RED for ACCO BBB

BLUE for ACCO High Test
IGE for ACCO Alloy

i Containers are marked with the same colors

Quick Identification « These new
markings tell you and your customers
instantly what grade the chain is, and
who makes it. This makes selling easier
—and makes buying easier and faster.
It eliminates the possibility of confu-
sion or error.

Easy Measurement « Because one of
these bright, durable tape markers ap-
pears every five feet of the chain, it is a
simple matter to measure off the
desired length of chain in seconds.
Full Protection « These color-
identification markers assure your
customer that he is getting genuine
ACCO-made chain of the type he wants
—and in the length he wants. No
chance for anything to go wrong. Even
a color-blind person can identify these
chains by reading the clear markings!
Now, more than ever, it will pay you to
stock and push AMERICAN chain.

Order these color-identified chains
from your distributor today

American Chain Division

AMERICAN CHAIN & CABLE

York, Pa., Atlanta, Boston, Chicago, Denver, Detroit,
Houston, Los Angeles, New York, Philadelphia, Pittsburgh,
Portland, Ore., San Francisco, Bridgeport, Conn

ACCO

en \ products

ACCO’S great new packaging program, designed to
stimulate sales of AMERICAN CHAIN products and build
profits for hardware stores, is now complete. The distinc-
tive packaging has impact and high recognition value. It

More Chain Sales for YOU

through ACCO’s complete
new packaging program

iri atchoernit Ne PR em

This new program is not confined to shelf items alone.
It extends to all chain containers: boxes, cartons, ACCO-
PAILS and steel drums. All are labeled for quick identifica-
tion, not only of the ACCO brand, but also of the contents

helps buyer and seller alike.

New
Packages for Shelf Chain Items

All AMERICAN CHAIN shelf items now
come in attractive blue-and-gold pack-
ages (see above) which make it easy for
you and your salespeople to locate any
packaged chain item in seconds. The
colorful packages on your shelves and
counters will attract customers and
build chain sales for you.

New ACCO-PAILS
ACCO-PAILS of Proof and BBB Coil
Chain make attractive displays on
counters, or in any store location.
Newly-designed labels now make them
brighter and more colorful. Labels are
in standard industry colors for instant
identification: GREEN for Proof Coil

Chain, RED for BBB Coil Chain.

Steel Drums for Bulk Chain Selling us co

Sturdy steel storage drums, with
readily removable tops, are used for
Acco Proof Coil, BBB Coil, High Test
and Alloy chain. Each drum now bears
a colored label for easy identification.

of the container. Thus, you—the dealer—are enabled to
find promptly just what your customers want. Time and
effort are saved for you and your customers.

Results: faster and easier buying and selling... better
customer satisfaction...more sales and profits for you.

Newly Improved
Chain Sales-Maker

The convenient, popular ACCO CHAIN
SALES-MAKER has been improved by the
addition of a quick-action cutting bar,
which permits snipping off just the length
of chain desired. Saves time and steps.

With the attractive Chain Sales- Maker,
you can display a wide assortment of
chain in very little floor space. Your cus-
tomers can see and feel the chain—and
buy it!

The Chain Sales-Maker is shipped
complete with your choice of several chain
assortments (ask your Distributor about
these); chain comes on reels; packaged
refills, on reels, available. Illustrated is
Assortment 38, our most popular one.

Assortment No. 38 (7 reels)

175 Ft. 2/0 Tenso Chain, Bright Zinc Plated

125 Ft. 3/0 Lock Link Chain, Bright Zinc Plated
200 Ft. 3 Tenso Chain, Bright Zinc Plated

75 Ft. 2/0 Twist Machine Chain, Bright Zinc Plated
100 Ft. 35 Sash Chain, Bright Zinc Plated
200 Ft. 1/0 Brass Safety Chain, Bright Finish
200 Ft. 16 Double Steel Jack Chain, Bright Zinc Plated

New Cartons
for Quick Identification

These new ACCO cartons, used for
packing many shelf-item packages as well
as certain bulk items, are self-identifying.
Each has an all-around ACCO design in
blue and gold—and each is clearly labeled
as to its contents. Very handy to stock,
store and display.

Order through your Distributor
American Chain Division
AMERICAN CHAIN & CABLE

York, Pa., Atlanta, Boston, Chicago, Denver, Detroit,
Houston, Los Angeles, New York, Philadelphia, Pittsburgh,
Portland, Ore., San Francisco, Bridgeport, Conn.

Better .
Value /

Oo. AMES COMPANY

Parkersburg, West Virginia
Division of McDonough Company

AMES

MONONGAH

leads the world
in Featherlite
shovel sales!

There are good reasons why the famous
Ames Monongah Featherlite shovels
have consistently outsold other shovels
year after year. The reasons ‘revolve
around the careful construction with
selected high quality materials. Blade,
front strap and back strap are forged
from the very finest high carbon steel.
Blade and bottom section of socket are
carefully tempered . . . straps are all pre-
formed for insuring uniformity in life
and balance. Handles are selected grade
ash smoothly and attractively finished
in clear or Burntcote, as specified. It’s
everything that a locked socket shovel
should be... backed by 182 years of
experience in fabricating steel tools.

@ Weight of long-handled Featherlite round-
point is only 3% pounds

@ Ames Featherlite is the only strap shovel
that meets railroad track shovel weight test of
200 pounds

©. AMES COMPANY
Tool Division, Parkersburg, West Virginia

Please send me the name of distributor in my
area.

Name
Company
Address_

City

For Details Circle 10 on INQUIRY CARD

MAY 1956

Supply and Demand...

COORDINATED BY rour WHOLESALER

Maintaining a flow of plumbing, heating and
industrial goods between thousands of manu-
facturers and yourself is a basic function of
your wholesaler. Coordinating the factors of
supply and demand, he facilitates the move-
ment of goods to fill your need— one of the
many important services rendered by whole-
salers everywhere.

In our complex, modern economy the whole-
saler exercises keen and experienced judgment
in balancing his inventory against his anticipa-

tion of what your requirements are likely to be.

Your wholesaler’s trained sensitivity to supply
and demand enables him to ‘buy ahead” and
warehouse literally thousands of products pro-
duced by as many manufacturers —a vital factor
to the economical distribution of goods.

Depend on your wholesaler and be assured that
he can deliver goods— where and when you
want them —a safeguard to your business
growth and profits.

Watch for the important series of advertisements by Grabler on how your wholesaler helps you...

Warehouses:

New York ¢ Philadelphia
Atlanta © Pittsburgh
Cincinnati * New Orleans

Dallas * Chicago * St. Louis
Minneapolis * Denver

San Francisco * Los Angeles

For Details Circle 16 on INQUIRY CARD

GRABLER

The Grabler Manufacturing Co., 6565 Broadway, Cleveland 5, Ohio

SELLING THE SQUARE “GEE” LINE OF PIPE
FITTINGS THROUGH WHOLESALERS ONLY

turned steps on

Dynalite and
Bantam shovels
at no extra cost!

Dealers everywhere report extra sales,
extra profits from True Temper Dyna-
lite shovel with turned steps as a stand-
ard feature. Because of this response,
we're now extending turned steps as an
optional feature at no extra cost on
most models of solid shank, forged
shovels in the Bantam and Fox brands.

Now, like the Dynalite, these lines
have everything for value and sales
appeal. Remember, blades and shanks
are forged from high-grade steel to put
metal in critical points where extra
strength is needed. And they’re light-
weight. Cost only a little more than
ordinary stamped shovels.

Forward-turned steps save wear and
tear on shoes, make shoveling easier and
faster. It’s a big sales feature that cus-
tomers want, have asked for.

Bantams have improved finish—
smooth, hard, free-scouring. Painting or
grinding is unnecessary. Each blade is
dipped in rust-resistant lacquer.

Fox shovels are contractors’ weight,
heavier than Bantams to withstand
tough, continuous work. Fire-hardened
ash handles. Straight socket for fast,
easy handling.

Yes, your profit potential with True
Temper shovels is greater than ever be-
fore. Tear out this ad now. Refer to it
next time your distributor salesman
calls. Then stock up on these fast-moving,
nationally advertised shovel lines. True
Temper Corporation, 1623 Euclid Ave-
nue, Cleveland 15, Ohio.

TRUE EMPER You Can Look to G7 for Leadership

Fines? quality in Shovels - Garden, lawn and farm tools + Shears - Hammers, hatchets, axes + Fishing tackle +« Golf-club shafts

MAY 1956

For Details Circle 17 on INQUIRY CARD

:
'
f
'
'

REA RENT IAN ETN he Ta IT TE ee IO ENE RE ER ARSE aI

ABOUT

PEOPLE

Two

New
Buyers
Named By
May
Hardware

Jehn A. Murray

May Hardware Company, Portland,
Ore., has announced the appointment
of John A. Murray as the buyer of
tools, and George Schmunk to work
on the city order desk.

Both men were associated with the
J. J. Kadderly Company, retail hard-

Represents
Keil Lock
in Six
Western
States

H. Burr

The Coleman Company of Wheat-
ridge, Col., has been appointed as rep-
resentatives of Keil Lock Co., Inc.,
in the states of Arizona, Colorado,
Montana, New Mexico, Utah and Wy-

Weaver Joins Wooster

Edward R. Weaver has been ap-
pointed marketing and advertising
manager of The Wooster Brush Com-
pany. Formerly with Westinghouse
Electric Corporation, Mr. Weaver will
direct the firm’s increased sales pro-
motion and advertising activities.

Coleman

2) eee wees Sew Fe eee eee oreo

George Schmunk

ware store, for many years. Mr.
Murray was with J. J. Kadderly Com-
pany for 32 years and Mr. Schmunk
for 14. The Kadderly Company closed
its business in Portland in the early
part of 1956.

Marvin L. Walkwitz

oming. H. Burr Coleman and his as-
sociate, Marvin L. Walkwitz, will
maintain headquarters at 7700 W.
48th Avenue, Wheatridge.

Lebanon Names McGee

Lebanon Chemical Corporation of
Lebanon, Pennsylvania, manufacturer
of fertilizers, insecticides and fungi-
cides, has appointed William J. Mc-
Gee of Seattle as factory representa-
tive in Washington, Oregon, Idaho and
Montana.

Tait
Names
General
Ss. M.

Frank G.
Hickey, Jr.

Frank G. Hickey, Jr., has been
made general sales manager in charge
of all domestic and foreign sales, of
the Tait Manufacturing Co.

Mr. Hickey joined the Tait firm
(which was then known as Dayton
Pump) in May, 1953. He has served
as regional sales manager, assistant
sales manager, and marketing man-
ager. He replaces Paul S. Nix, who
resigned to establish his own business
as a manufacturers’ representative in
Florida. He will handle Tait products
there.

Named
Firm's
Retail
Sales
Manager

Alfred R.
Howard

Alfred R. Howard has been named
retail sales manager for Minneapolis-
Honeywell Regulator Company’s home
products division. Mr. Howard will
be in charge of sales of firm’s ex-
panded line of automatic devices for
the home through hardware and other
retail outlets. He was formerly sales
manager for the Permacel Tape Cor-
poration.

HARDWARE WORLD

I EE a <a e o ceee ce een

Firm
Names
General
Sales
Manager

John V.
Youngblood

a ees a
John V. Youngblood has been ap-

pointed general sales manager of The

H. C. Little Burner Co., Inc., San

Rafael, California. Mr. Youngblood
joined the company after 14 years in
sales management at retail, wholesale
and manufacturing levels, including a
period as a district manager for the
Florence

Quaker Division of the
Stove Company.

Yancey
Names
Div.
Sales
Manager

Stephen M.
Kent

Stephen M. Kent has been named
sales manager of the newly created
Aluminum Products Division of Yan-
cey Company, Sacramento, Calif. Mr.
Kent has been director of sales pro-
motion for both the Chrysler Export
Corporation and the Squirt Company.

Jet-O-Mat Names West Rep.

Ralph Wall & Associates, Los An-
geles and San Francisco, are newly
appointed representatives of the Dun-
can Hines JET-O-Mat Company. Firm
will cover the states of California,
Nevada, and Arizona,

MAY 1956

GETTING STRAIGHT DOPE FROM MR. X

AN AIR OF MYSTERY PREVAILED as these four executives of the Associ-
ated Pot and Kettle Clubs of America confer with the mystery man (center)
for some help in cooking-up plans for the club’s forthcoming National Conven-
tion to be held in Gearhart, Oregon, June 24-27, and which will be sponsored
by the Portland Pot and Kettle Club. Taking in the information (left to right)
are: Robert Chaffer, treasurer of the Associated P & K; James P. Stewart,
president; George Spencer, publicity director; and Ted Mack, convention
chairman.

ELECTION of Union Hardware and Metal Company, Los Angeles, to member-
ship in the Descoware Century Club was announced recently. Purchases exceed-
ing $100,000 during a calendar year is the qualification for membership, and
the Los Angeles wholesale hardware firm attained this goal in 1955. Partici-
pating in the awarding of the plaque, symbolizing the appointment (left to
right) are: Francis F. Regan, sales manager; Harry Grant, buyer; Edward H.
MeLaughlin, president, all of Union Hardware; and Leo F. Lewis, president
of the D. E. Sanford Company, Inc., Southern Calif., representatives of Desco-
ware, who made the presentation.

Nehrenz Joins Mirra-Cote

Mirra-Cote, Inc., El Segundo, Cal-
ifornia, announces the appointment of
William L. Nehrenz as director of
sales and merchandising. He will be
headquartered at the company’s New
York City office at 437 Fifth Ave.,
New York 16.

Mr. Nehrenz was formerly associ-
ated with David Traum Co., Inc., and
Talon, Inc.

Chambers Names Westerners

Chambers Ranges, Inc. has an-
nounced appointment of Hoffman
Sales Division, Los Angeles, as dis-
tributors for firm’s cooking equipment
in seven Southern California counties.

Also announced at the same time
was appointment of James O’Gorman,
Pomona, Calif., as California and
Arizona factory representative for
firm’s console model ranges.

NEWS

Heads
Firm's
Named Sales
Irwin
Sales
Manager
William B.
Burke
Irvin A.
Brandehoff
William B. Burke has been ap-
pointed sales manager for Mell-Hoff-
Irvin A. Brandehoff has been made mann Mfg. Co., Chicago, manufac-
sales manager of The Irwin Auger Bit turer of Mell-Hoffmann Fire Bowl
Company, Wilmington, Ohio. He Barbecues, Tote-Tables and other
joined Irwin early in 1949 and was household accessories. He has been
later appointed sales representative with the company since June, 1948, as
for Ohio and Kentucky. a sales representative.

Here’s the ultimate in water heater
performance, dependability and
economy! Exclusive Molecular
Bonded glass lining — as rust and =
corrosion resistant as glass itself —
outlasts all ordinary heaters... fully
insulated . .. efficient heat transfer
. 100% ‘“‘fail safe’’ gas controls.

20, 30, 40 and 50 Gallon Sizes

There’s a Pioneer ‘Lifetime’ Heater
for every home requirement.
Warranted for 10 years (pro-rata).

—

For Details Circle 18 ¢ on INQUIRY CARD

Named
Assistant
Sales
Manager

O. E.
Pauley

O. E. Pauley has been appointed as-
sistant to the sales manager of the
Lawn Mower Division of the Savage
Arms Corporation, Chicopee Falls,
Mass. He joined Savage in 1953 as
sales representative in the middle At-
lantic states.

Will
Direct
AMF's
General
Products
Sales

Harold G.
Cutright

Harold G. Cutright, formerly man-
ager of General Electric Company’s
sales service and marketing personnel
services department, has _ joined
American Machine & Foundry Com-
pany as director of sales of AMF’s
General Products Group.

Washington News
(Continued from page 9)

west will be much more severe
this year than last year... Sen.
Mike Mansfield, D., Mont., with
13 other Senators, wants to add
U. S. highway 2 between Eve-
rett, Wash., to Michigan to the
national highway system so it
will get more federal money.

WESTERNERS IN THE
NEWS include: Mrs. Faye Hart-
man, new head of the San Diego
Federal Housing Administra-
tion insuring office, is the first
woman to hold such a position;
Albert C. Kelly of Bristow,
Okla., is the new regional di-
rector of the Small Business Ad-
ministration office at Dallas;
Edgar B. Brossard of Utah, and
J. Weldon Jones of Texas are
new members of the U. S. Tariff
Commission.

HARDWARE WORLD

Seo seng henna she. ae > ho eae ea

NEWS

Herbert C.
Hooks

At the recent annual meeting of the
Moore Push-Pin Co., Phila., Pa., mak-
ers of Moore Picture Hangers and
Push-Pins, Herbert C. Hooks was
named to the post of vice president in
charge of sales. Well known in the
hardware and stationery fields, Mr.
Hooks completed 25 years with Moore
in October, 1955.

Named
Pacific
Region
Sales
Manager

William J.
Sweeney

William J. Sweeney, 4320 Lemp
Avenue, North Hollywood, has been
named regional sales manager of the
Pacific region, Behr-Manning division
of the Norton Company. Mr. Sweeney
had been divisional sales manager of
firm’s Los Angeles division since 1948.

Named
Assistant
Sales
Manager

J. North
Hathaway |

J. North Hathaway has been ap-
pointed assistant sales manager, Gar-
den Hose Accessories Sales, Merchan-
dise Division of Scovill Manufacturing
Company, Waterbury, Conn. Mr.
Hathaway joined Scovill in 1946 as a
salesman in the Los Angeles office.

More News About People and
Firms On Page 73

‘for Details Circle 19 on INQUIRY CARD »—>

Almost time

for puttin*-up

again /

| «oeStock :
Home Bottle
Cappers!

gRUIT J

OTHER BEVERAG

No. 250 CLIMAX

Popular priced model—all-steel constructio'
red finish! This is the model that brought bott
home and has been a volume leader ever since. I
—caps easily and quickly—adjustable to bo
Rounded metal handle springs back to position aft
ing bottle. Lasts for years of hard use. Packaged one
to carton with display card.

_—
_ No. 150 GEAR TOP CAPPER

Sturdy U-Beam steel post for utmost strength—heavy gear-type
operation. The biggest value in the field—a real deluxe item.
Equipped with cap holding “Double Seal” throat that eliminates
cap balancing. Crimps sides and depresses top for sure closure.
Adjusts easily to bottle size. Heavy non-tilt base. Comfortable
wood handle. Packaged one-half dozen
| to carton with display card.

USE FREE DISPLAY CARD TO

catch ém on the Way by /

Handy two-color card can be used
standing with capper, or on windows or
doors to make sure these popular sea-
sonal items are seen.

AVT-7 41°) f

THE EVEREDY CO. © FREDERICK, MD
World's Largest Makers of Chrome Kitchen Utensils

PHONE YOUR JOBBER

*ere’s proof!One well-known

dealer chalked up a 320% increase in
sales of garden chemicals totaling
several thousand cases by featuring
the Hayes line. (Name ‘on request.)

He made this move because cus-

tomers were complaining of ineffec- Ok a
tive results from chemicals when used

with other methods of application. HAYES SPRAY GUNS
Recommending and selling the are APPROVED by
Hayes brought him this substantial leading manufacturers for

increase in sales. Many other dealers ; : :
have profited in the same way — use with their chemicals

because Hayes Spray Guns DO get Sead ence ae
- Chemical Paint Co
RESULTS for users. Bonide Chemical Co.
That is why the Hayes—and only acy gy
the Hayes—carries the endorsement perenne —
. leading manufacturers of garden pret vig Chemicats Co.
chemicals for use with their products, “ Bare dessa
including these well-known nation- pets -op dt pneg
ally advertised BRANDS: Durham Chemical Co.
McLaughlin Garmiey King Co
. Miller Products Co.
Monsanto Chemical Co.
Northrup, King & Co.
B. G. Pratt Co.
Swift & Co., Plant Food Division
ACME BLACK LEAF Thompson Chemicals Corp.

BONIDE ORTHO

CARAC CHLORDANE

PMAS END-0-WEED

FOLIUM INSTANT VIGORO

CRAG NORTHRUP KING

PRATT GRO-STUFF
WEEDONE

Veisicol Chemical Corp.
World Spray Co., Inc.

Hayes Lawn Sprayers—
For mass spraying of
ae lawn moth solutions,
Hayes Garden Sprayers —For insec- weed killers, crabgrass
tic}des, fun icides, leaf feeding. News killers, herbicides, liquid
Available in 114, 3, 4, 6 and 12 gal. fertilizers. 3 models.
capacities. Priced from $2.95. From $3.45.

Order today from your nearest Jobber

For Details Circle 20 on INQUIRY CARD

it’s Beautifully CHROMED
It's Fully AUTOMATIC

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4 TO 8 CUP

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00
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priced for volume sales.

The Empire “COFFEE-QUICKIE”

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For Over a Third
of a Century

The METAL WARE Corporation

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For Details Circle 21 on INQUIRY CARD

HARDWARE WORLD

World's lorgest Makers of Chrome Kitchen Utensils

Red Taggs Merchandising Zips:

This label will help you build
a bigger fence business!

Be sure to display it
where everybody entering
your store will see it!

LAWN FENCE
AND GATES

The familiar Cyclone “Red Tag” is
one of the most convincing points
you can use when talking fence to a
home owner. For here is a label that
says at a glance that behind the
product are the vast resources of the
world’s largest producer of steel.

That’s why it will pay you hand-
somely to always keep a roll or two
of Cyclone Lawn Fence out in front
where it will catch the eyes of pros-
pective customers. Arrange the dis-
play so the famous Red Tag stands
out for all to see.

When you sell Cyclone Lawn
Fence, you can be sure purchasers
will be completely satisfied. It is
easier to handle. It retains its good
looks years longer. And you can
point out the reasons why, so they
can see and feel the difference for
themselves. Furthermore, you can
give each customer a free illustrated

FREE ERECTION FOLDER
FOR YOUR CUSTOMERS

This little pocket-size fold-
er is available in quantity
for free distribution by you
to your fence prospects. It
shows and tells them ex-
actly how to erect their

folder which shows him exactly how
to erect his new fence.

Available in both woven and
welded, and in single and double
loop styles . . . in heights of 36, 42,
and 48 inches. You can also offer
matching Gates, as well as Flower
Bed Border and Trellis. Better call
your Cyclone jobber today.

Cyclone Lawn Fence.
When you order fence, tell
your distributor how many

ced CYCLONE FENCE DEPT., AMERICAN STEEL & WIRE DIVISION, UNITED STATES STEEL CORPORATION
you'll need.

WAUKEGAN, ILLINOIS—SALES OFFICES COAST-T0-COAST— UNITED STATES STEEL EXPORT COMPANY, NEW YORK
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; wae ere : U S 5 cy C L ON E-red 109 "
| HARDWARE PRODUCTS

NING ex
E ScREE > < LMA
insect wir vo Aluminum FLEXIBLE Teel enae
an Bett o

For Details Circle 22 on INQUIRY CARD
MAY 1956 27

: BOKER tools are as finely made as the famous BOKER
7] TREE 4 BRAND Cutlery . . . from special analysis,
chrome vanadium steel—every tool load-tested, diamond-
tested for hardness, and accurately machined. Your cus-
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275C — 7” — 10%
12a" sizes

Heavy duty Combination Pattern Snips will
cut curves as well as straight lines, Other
patterns and sizes also available.

26507 — 10” size

Patented Groove-
Grip, 5 position
adjustable Plier-
Wrench — cannot
slip. Forged ribs
and grooves.

yy
aos 75332 — 6” and 7” sizes

A popular Long-Nose Plier with keen side
cutters. For electrical, radio and telephone
work. The all around home tool,

#5612 — 6” — 712" ~
82" sizes

Heavy duty side cutting Plier widely used
by linesmen and electricians and for
maintenance repair.

T/“ 225179 — 412" — §” - 6” —
# 7¥2" sizes

Diagonal cutting Plier used by
telephone, radio and electrical
workers, ‘‘Do-it-Yourselves’’ and
for general maintenance repair.

- 4" — 6”
8” — 10” — 12” sizes

Chrome plated finish, spe-
cial alloy steel thin

~ Wrench, Exceptionally
: =B2 — 10” size strong.
Compound action Aviation Type ek edit tin Ceiba
metal Snips. B1 cuts left; B2 cuts
right; B3 universal straight cut. A Pos Tr

Recognized Value

For Details Circle 23 on INQUIRY CARD

Build more
PAINT SALES
GOOD WILL

Here are three proven
good will builders
that will pep up sales
in your paint department.
Each one carries the
name of your store which
means that they will

a constant reminder.
RESTCO Paint Paddles |
are available in two sizes.—%
RESTCO yardsticks B
are extremely accurate.
All three are excep-
tionally fine quality
and unusually low in
price. Write now for
samples and prices.

with RESTCO
Paint Strainers
Paint Paddles
Yardsticks

We also manufac-
ture RESTCO Paint
Strainer Holders.
Price on request.

Reviasre STRAINER
MranuracturinG Co.

For Details Circle 25 on INQUIRY CARD
HARDWARE WORLD

aa:

Means Fast
Turnover

FOR MORE PROFITS...

Get on the ball

JUST LOOK HOW IT’S

ADVERTISED

Look at this list of magazines we use to tell your
customers about the “hot” Sierra line.

Sunset ©® Ali-Pets Magazine ° California Plasterer

Pacific Poultryman °

Western Building

Pacific Nurseryman

® Chinchilla Grower

Plastering Industries © American Fur Breeder

FOR MORE PROFIT, FEATURE
THE SIERRA LINE:

® Poultry Netting © Cage Clips
® Stucco Netting ® Barbed Wire
® Welded Fabric ® Baler Wire
© Furring Nails ® Music Wire

Pallet Nails
Stove Pipe Wire

Sierra Sizziers
Hamburger Grill

Cake Cooler Steak Grill

QFE ese i cat

WIRE SPECIA S

torr

Ordinary tonk
pall joggles
down. Im-
= proper seat -
sticking lift wire
a allows water

RETAILS

69¢

Propeller oc
tion spins
pRO-PEL into
preteen
sticking wires:
No leaks.

Spins like @ top!
Seals like a cork!

PRO=-PEL

TANK BALL
NATIONALLY ADVERTISED!

Your customers are seeing PRO-PEL ads in news-
papers all over the country. PRO-PEL with the
patented propeller action!

So get on the ball and take advantage of this
advertising now!

Ask Your Jobber

Se
NGjO & Specially Mig. Co.

apie

LTIE

Sel

COMPANY

hlelalic mm ¢

|
]

For Details Circle 26 on INQUIRY CARD
MAY 1956

SS SY <p Se

For Details Circle 27 on INQUIRY CARD

Pt ee atten ain Sion > eae...

Celebrates With New Dress

. . » by Remodeling from

HE largest crowd of well-
wishers ever to visit a West-
ern Colorado hardware store,
were guests of Schmidt Hard-
ware Company, Grand Junction,
Colorado, when the store held a
two-day grand opening.
Celebrating its 50th anniver-
sary, Schmidt Hardware Com-
pany has invested $40,000 in an
overall modernization program
which brings the store on a par
with the most modern in the
Western states. Contributing
factors, according to Mark and

Ground Up and

Leland Schmidt, store heads,
have been the new fantastic
population increase which Grand
Junction has registered since
the discovery of uranium there,
general prosperity throughout
the Western Colorado farm
lands, and a sales turnover with
which the former store layout
simply could not cope.

The remodeling program was
a complete job inside and out
and has resulted in a self-ser-
vice hardware store divided
physically into two main divi-

New Front

another

GOLDEN

sions and from an inventory
standpoint into major cate-
gories which are hardware,
gifts, housewares, and appli-
ances. With Grand Junction con-
struction hitting a new high, a
fifth department, paint, will
soon be set up for bookkeeping
and management services, ac-
cording to Leland Schmidt.

Remodeled from Ground Up

Outstanding features in the
modernization includes gutting
of all original fixtures and start-

HARDWARE WORLD

ing from the ground up with a
new asphalt tile floor. Self-ser-
vice gondolas line the aisles in
the main hardware department
at the left. In the “hardware
side” of the store there are three
aisles with tools, builders’ hard-
ware, and paint occupying the
left wall; housewares, sma!
tools and paint accessories oc-
cupy the gondolas in the center,
and the entire right wall is de-
voted to housewares and house
cleaning supplies. Beneath the
mezzanine balcony at rear is the
lawn and garden supply depart-
ment, galvanized metal and gen-
eral farm supplies. Above the
mezzanine balcony are the store’s
general offices, executive offices
of Leland and Mark Schmidt,
and the store’s toy department.

Store is Divided into Two Departments

Dividing the two areas in the
store is a partition wall com-
posed of back to back display

shelving which extends from the
rear of the store to a point with-
in eight feet of the front door.
At the terminus of the partition
is a sharply slanting cutlery dis-
play case in which are shown in
addition to cutlery all small, easy
pilfered valuable items which re-
quire protection against theft
and damage.

Major Appliances Get 40% of Space

The right side of the store
contains the appliance depart-
ment. Electric housewares are
displayed on adjustable glass
shelving suspended from peg-
board which runs from front to
rear. Operating major appli-
ances are displayed down the
center.

Through excellent merchan-
dising operations, Schmidt
Hardware Company has become
one of the Western Colorado
city’s most important names in
major appliance retailing and

consequently the space given
to these lines amounts to some
40% of the store’s total. The
open “self-selections” layout of
the store which was engineered
by Robert Fischer, of Denver,
has proven an immediate suc-
cess, according to the Schmidt
brothers.

Located immediately to the
left of the entrance, at the front
of the store, is a super market
self-service counter of blond
hardwood with a Formica top
from which the cashier can see
most of the hardware side and
help customers to find displayed
merchandise. Here, Schmidt
Hardware Company has like-
wise located the sporting goods
department which occupies 15
feet of wall space with all fish-
ing tackle, guns, ammunition,
hunting equipment, campihg
supplies, and accessories, where
the cashier can quickly locate
them for customers and hand

DIVISION OF STORE into two major areas is achieved with this display-partition composed of back-to-back fixtures.
Starting at rear of store, partition extends to a point about eight feet from entrance. Only locked case in store is the
cutlery display at end of partition.

MAY 1956

them “over the counter.” This
arrangement has solved most
problems usually associated with
the display and handling of
guns and ammunition and
makes it unnecessary to keep
them under lock and key, as Le-
land Schmidt pointed out.

Store Brightened with Color and Light
The color scheme throughout
the store is bright and cheerful
with dusty rose, mist green on
upper walls and the pegboard
panels which make up the wall
cases contrasted effectively with
blond mahogany used in the fix-
tures, upper canopy and case
trim throughout the store. The
light tan asphalt tile which was
used for flooring helps to pro-
vide a bright, cheerful atmos-
phere as does an_ intensified
overhead lighting system which
provides better than 50-foot
candles of illumination on every
inch of display fixture space
throughout the store.

Retains One Traditional "Window" in
Modern Front

The front is the result of
combined thinking by the
Schmidt brothers and designer
Fisher. The Grand Junction
merchants held out for one dis-
play window of traditional type
which is located immediately to
the left of the entrance. Here,
the eight-foot window, five feet
deep, provides a central point
for special promotions, intro-

MAJOR APPLIANCES are grouped on floor near electric housewares, china,
crystal and glassware, which is displayed on glass shelving and Pegboard.

Signs identify each section.

ductions of new items, sales, etc.,
while the remainder of the con-
tinuous front is of standard “all
glass front” design to give a
clear view of the entire store in-
terior.

Incidentally, a somewhat
unique mistake completely al-
tered the exterior appearance of
the store. The Schmidt Hard-
ware Company sign which ex-
tends 50 feet along the facade
of the building, was originally
planned for bright red, ceramic-

SPORTING GOODS DEPARTMENT is located just in back of check-out

counter where cashier keeps an eye on this department. Store is operated by
brothers, Mark Schmidt (behind counter) and Leland Schmidt.

coated steel letters to be sil-
houetted at night by neon tubing
also in red behind the letters.
When the sign arrived several
days late it was found that the
neon in error had been affixed
to the front side of the letters
rather than the rear and conse-
quently, the sign went up with
neon-outline letters rather than
the silhouette variety. Hur-
riedly finishing the job in con-
nection with the grand opening,
the Schmidt’s report themselves
not the least displeased with the
result.

Went All Out in Advertising Opening

Newspaper advertising, radio
spots and direct mail were used
to attract visitors to the open-
ing which covered two days and
one evening. Merchandise prizes
were awarded by drawing and
there was no attempt at selling
such as is often featured at
openings. Salespeople were in-
structed to wait upon customers
who entered the store with pur-
chases in mind but for the most
part, it was a low “pressure
opening” with the emphasis on
a cheery welcome to a bright
new development in “Western
slope” hardware stores rather
than sales operations.

HARDWARE WORLD

1ST PRIZE won and modeled by
Rosalie Seroy, was her hat, “Mar-
querita,” an upturned basket adorned
with leaf and daisy rubber coasters.

2ND PRIZE—Gwen Meyers contribu-
tion called “Minkey,” modeled by
saleslady, is fluffy white nylon mop
with mink-trimmed bottle openers.

MAD HATS

AY back in 1915 the employees of Chas. Brown & Sons,
San Francisco, started something which has become a
tradition ...the annual Mad Hat Contest for which employees
of this 99 year old homeware and hardware store make up the
craziest possible hats out of merchandise in various depart-

ments.

The contest is open to all employees, and in past years many

of the prizes have been won by men.

This year, however, the

first five prizes were all won by ladies.

The contest starts several weeks before Easter so that the
finished hats are displayed in the window during the last week

before Easter.

Despite the fact that this contest has been going on for so
many years each year there are many original ideas created
from such things as collanders, steel wool, plastics, garden

baskets, utility items and tools.

Leading San Francisco fashion editors judged the contest
and right after the judging this old-time hardware store re-
ceived many inches of publicity in San Francisco daily papers
with illustrations of many of the winning hats.

The winning hats for this year’s contest are shown on this
page modeled with one exception by the makers.

Many hardware stores throughout the country capitalized
on this same idea at Eastertime and in many instances the
idea came directly from the success of Chas. Brown’s tradi-

tional event.

MAY 1956

«en : ‘ By DY :
3RD PRIZE is Helen Vandiver’s “Ca-
rousel.”. Sponge ducks and plastic
ships mounted around aluminum mold
makes-a merry circle.

4TH PRIZE was won and modeled by
Louise Klein for “Daisy-Daisy,” an
upturned fiberglas planter topped with
floral wreath and coasters.

5TH PRIZE—Anna Mikovich clicked
with “Pinky,” an upside-down cake-
pan, disguised with pink washrags
and crown of nylon mop.

CP res,

SALES increase of more than

double the former sales vol-
ume has been the reward of
Fey’s Hardware & Appliances
since owner George Fey moved
to a new and larger store build-
ing. The move was made fou:
years ago, from the store’s orig-
inal location in a suburban shop-
ping center of North Sacra-
mento, California, to another
location just across the street in
the same center. The new build-
ing is at least three times as
large as the building in which
he formerly operated.

Fey’s Hardware is the largest
suburban hardware store in the
Sacramento area, and volume
currently requires between ten

MPPLIANCES ~ FIARDWARE

EXTERIOR OF BUILDING SHOWS THREE ENTRANCES LOCATED IN CENTER AND BOTH SIDES OF FRONT

and 14 employees to operate,
depending on the time of year.
The owner is currently consider-
ing the addition of another 1,200
square feet for needed ware-
house space for his appliances.

Moves After Three Years

The store was started seven
years ago, and by the end of the
first three years of operation,
sales had grown to the point
that the store’s 3,700 square feet
of floor space were no longer
adequate. The new building has
11,600 square feet of space.

Because he was building on
new ground, Mr. Fey had con-
siderable latitude in design of
the building. He made it long

See ri eer

Fey's Features Departments in Bays

Second Location Doubles Sales of 7-Year-Old Store in Sacramento Area

and comparatively narrow, with
the side facing the street, and
the warehouse running the
length of the building on the
back side. The sales area mea-
sures 160 x 60 feet, with floor to
ceiling windows along the en-
tire 160-foot front side and ex-
tending most of the way around
the ends.

One Big Display

“The store is quite literally one
large window display,” says Mr.
Fey. “Especially at night, you
can see every department in the
store from the sidewalk outside,
and we keep it well illuminated
in the evening for that purpose.
We have space for regular win-

HARDWARE WORLD

LOOKING NORTH over the giftware section, which is operated by owner’s wife, two of store’s three bays are visible. Bays
were added to compensate for loss of wall shelving along the 160-foot front of building. An assortment of unusual mer-

chandise, all in good taste, is feature attraction of this department.

JUTTING OUT FROM BACK WALL, this bay houses the housewares department. The bays not only provide the neces-
sary shelf space needed because of the long side-front of store, but also serve to break up the interior more attractively

and make it easier to departmentalize the long, narrow building.
35

MAY 1956

OUTDOOR FURNITURE AND APPLIANCES are displayed in the Southern section of store. Store carries a full line of
appliances but does not do outside selling, but instead depends on store traffic to build sales in this department.

fee
Meee a CNET ¢ <<: =. '

LOOKING ACROSS SPORTING GOODS SECTION, this view shows tools, builders’ hardware, garden tools, electrical and
plumbing hardware items. Store operates on schedule that adjusts to family shopping. Week-day hours are from 9 a.m.
to 9 p.m. with a four-hour opening on Sundays.

36 HARDWARE WORLD

SPORTING GOODS SECTION is shown along the first bay, where paints are also displayed. Store is set up as an all-
around family store, with full lines for all members of the family.

dow displays as well but the
window partition is low enough
that it does not interfere with a
good view of the store’s interior.
A marquee extends over the
sidewalk all around the sales
area, with flioodlights in the
marquee’s ceiling, so that people
can window shop in unpleasant
weather.

Shelving Increased by Bays

“One disadvantage of laying
out a store in this fashion is the
wall shelving that is lost to the
windows. However, we have
more than compensated for this
by the use of bays which we
built out from the back wall. The
walls of these three bays extend
out 20 feet from the back wall,
giving us 160 additional linear
feet of wall shelving. They also
have the advantage of break-
ing up the interior more at-
tractively and making it easier
to departmentalize.”

The entire store is laid out
for a good flow of foot traffic
and easy identification of de-
partments. There are entrances

MAY 1956

at both ends and in the middle.
Appliances and outdoor furni-
ture are displayed at the south
end of the salesroom, and gift-
wares and housewares on islands
in the center of the store. The
three bays are used for radio
and television, housewares, and
paints, respectively. Sporting
goods, tools, builders’ hardware,
electrical and plumbing hard-
ware, are displayed at the other
end of the store.

The store is set up as an all-
around family store, with full
lines of merchandise for both

the do-it-yourself home me-
chanic and his wife. It operates
on a schedule that adjusts to
family shopping, from 9 a.m. to
9 p.m. on week-days, 9 to 6 on
Saturday, and four hours on
Sunday.

Especially attractive to women
is the giftwares department
which is operated by Mrs. Fey.
Good taste and an assortment
of unusual merchandise are the
rules followed here. A gift-
wrapping service is also provid-
ed for customers throughout the
year.

:)| ee
N THE WEST

THIS IS THE YEAR that
Hardware World celebrates
its Golden Anniversary.
How many of you have been
in the hardware business
for 50 years, starting some
time in 1906? Please let us
know as soon as possible so
that we may all celebrate
this together. (Editor)

Quality Tools Heads Mechanics Parade

Artisans Who Make Their Living With Tools Willing to Pay Top Prices

A STEADY parade of carpen-
ters, bricklayers, cabinet
makers, automobile mechanics,
plumbers, and other artisans,
the year around and tool profits
near twice those of the past, are
the results of establishing a
separate “‘mechanic’s tool de-
partment” at Arvada Hardware
Company, Arvada, Colorado.

“In creating this department
we were making a serious effort
to attract the customer who
wants the best possible quality
in tools and is willing to pay for
them,” John Wear, manager,
indicated. “ For many years we
have attempted to carry top-
line tools in our tool department
but found that the usual home
owner is not willing to pay such
prices for tools which he will
use only occasionally through
the year.”

Customers Ask for "Better" Tools

The Colorado hardware store
had some encouraging experi-
ence in selling automotive tools
to the mechanics of two large
garages within a block of the
store. In both institutions, me-
chanics had asked Arvada Hard-
ware Company whether it would
be possible to carry “a little bet-
ter line of wrenches and other
tools” for replacing those dam-
aged in their work. In every
case where this stock was add-
ed, results were eyebrow-rais-
ing. With mechanic’s tool sales
almost invariably in the top
price brackets, Arvada Hard-
ware Company felt it could go
ahead with providing a depart-
ment which would service me-
chanics in all trades, separate
from the more standard tool
section. The result was the

ALL TYPES OF TOOLS for automotive mechanics, plumbers, bricklayers, car-
penters, painters, and other artisans can be found in this “Mechanics’ Tools”
department. Fixtures are done in gray, with bright red lettering used to iden-

tify the different sections.

“mechanic’s tool department”
which was set up four years ago
and which has expanded con-
tinuously ever since. It now oc-
cupies 20 feet of wall space,
with four display counters in
front, and is provided with a
separate stockroom immediately
behind the department which
makes it unnecessary to make
trips to the basement warehouse
area at all.

More than a dozen manufac-
turers are represented in the in-
ventory, which provides every
tool likely to be used by some 25
types of mechanics, even slow-
moving, seldom-needed varieties
which add additional luster to
the department merely in the
fact that they exist. As shown,
the five display cases which
make the counter in front of the
department are classified into
various types of trades so that
the carpenter, for example, will
find all hammers, saws, chisels,
drills, routers, screw drivers,
countersinks, etc., which he is
likely to need, all grouped to-
gether in one case. Similarly,
the automobile mechanic, who is
an important cog in the sales
turnover, can depend upon some
30 varieties of hex wrenches,
box wrenches, ratchet sets, and
on up to expensive torque
wrenches. Still more cases are
devoted to the plumber, electri-
cian, tinsmith, cabinet maker.
etc.

Demand Determined Inventory

“The inventory has built up
swiftly and always on a prac-
tical demand basis rather than
an experimental one,” Mr. Wear
said. “In the beginning, when-
ever a mechanic of any sort en-
tered the store, we made it a

HARDWARE WORLD

practice to buttonhole him at
the counter and ask him what
kind of tools he needed most in
everyday work, which were most
often in need of replacement,
and candidly asked for any sug-
gestions which he could make.
An excellent example of how
the “mechanic’s tool depart-
ment” has functioned in provid-
ing better profits is the fact that
95% of its hammer sales are in
the $5 and up classification—
whereas $2.50 is just about the
top which a home owner will
pay in the standard tool depart-
ment elsewhere in the _ store.
All of the tools in these cate-
gories are accompanied by an
iron clad manufacturer’s guar-
antee, and thus we can stand
behind each tool more solidly.
Our experience has been that
the mechanic cheerfully pays
more for durability, dependabil-
ity, and the fact that he can re-
place a tool which does not live
up to its promises.
Surprisingly, there has been
little need for newspaper adver-
tising, direct mail, or other
forms of promotion. Instead,
the news of the “mechanic’s tool
department” has been thorough-
ly circulated by word-of-mouth
to the Arvada area where thou-
sands of new homes, industrial

LARGE PAINT SIGN over entrance, and in between the two large signs that
identify the store, can be seen for quite some distance up or down the block.

buildings, ete., are going up,
and in Denver, to the southeast.
Most new customers entering
the store have told Mr. Wear
that another mechanic had
recommended Arvada Hardware
Company as a convenient loca-
tion for topnotch tool lines. “It
might have been possible to
build the department a little
more rapidly by running sepa-

EXAMPLE of elaborate inventory carried by the store is this display of axes.
Double-bitted axes suspended along display are among the most expensive
axes sold, and only men who use axes professionally can be expected to buy

from such a stock.

MAY 1956

rate newspaper ads on it,” Mr.
Wear said. “As it is, however,
we believe that almost every
mechanic in our area knows that
he can find his favorite tool
brands in our stock and all of
them appreciate a department
which isn’t aimed at the do-it-
yourselfer but the expert pro-
fessional who makes a living
with his tools.”

One window display in the
store is almost continuously in
use displaying fine professional
tools. Mr. Wear has found it
wise to “show the unusual” from
an attention - attracting stand-
point, and thus torque wrenches,
unusually shaped wrenches for
getting at hard-to-reach nuts
and bolts, special-purpose nail
pullers, wood carving tools, etc.,
are often shown.

One of the greatest advan-
tages of this department, says
the Colorado hardware dealer, is
the amount of “repeat business”
which may be expected. Even
the best mechanic will frequent-
ly damage his tool through care-
lessness or tackling an overly
difficult job, and the chances are
that if he is working anywhere
in the Arvada or northwestern
Denver area, that Arvada Hard-
ware Company will get the call
to replace it.

Departments Numbered for Self Service

Dealer Provides as Much Self-Service or as Much
Help as Each Individual Customer Might Desire

éé4;A YING out our store for

self-service has had two
primary advantages for us, both
sales-productive. First, it makes
it easy for customers who pre-
fer to wait on themselves to find
what they want. And second, it
gives us more time to give bet-
ter personal selling service to
those who must be helped with
their purchases.”

That’s the analysis of Al
Stubbs of Seattle after over a
year of operation in his re-
modeled Stubbs Hardware store.

SIGNS over paint department

The remodeling consisted of in-
stallation of new, improved
island fixtures, location of a U-
shaped wrapping counter back
of the main store entrance, and
installation of self-service signs
and department identification
markers.

Owner Stubbs has had good
success with his hardware store,
established over eight years ago
in the expanding north end sec-
tion of Seattle. He has built up
a $100,000 a year business in a
40 x 75 foot store located along

(Above)

which say “Hi, Neighbor! For Fast Service
.-. Serve Yourself ... Pay Cashier,” pro-
vides encouragement some customers need

to step up and serve themselves.

TRAFFIC FLOW was greatly improved in
store when shorter islands (Right) were
substituted for island which had run 30-
feet long down length of store. Note how
departments are numbered for self-service

shopping.

the highway in an exclusively
drive-in location. The store has
been able to compete success-
fully with dealers in the nearby
Northgate shopping center.

Old Set-up Didn't Do Job Intended

The fact that the store is 75
feet wide and only 40 feet deep
with the entrance at one end of
the sales room, has presented
problems in developing a layout
that encourages good foot traf-
fic circulation. At one time,
islands 30 feet long were in-
stalled running lengthwise in
the store. The idea was to in-
duce customers to walk down to
the far end of the store, which
they had to do to inspect mer-
chandise in an adjoining aisle.

“The only thing wrong with
that idea was that customers
too often lost interest after
walking ten or 15 feet down the
aisle,’ Mr. Stubbs explains.
“They’d walk around the end
for something they really want-
ed but not to look at something
in which they might be casu-
ally interested. A number of
impulse sales were doubtless
lost in consequence.”

With remodeling, the new dis-
play islands were made short
enough for a cross aisle in the
center of that section. They

were also made in stepped-up
form, and low enough so the
whole store could be easily seen
from any point. The result was
to open up and enlarge the en-
tire store, improving display
and stimulating a good flow of
traffic throughout.

Mr. Stubbs is also happy with
the location of his new wrap-
ping counter near the entrance.

“Having the counter at the
rear did have the result of pull-
ing the customer back into the
store. However, that had the
desired effect only with those
who bought something,’ he
says. “We noticed quite a few

people who came into the store,
briefly, and

looked around
walked out again.

“An advantage of the new ar-
rangement is that we can greet
every person who comes into the
store, thus establishing friendly
personal contact with more peo-
ple. We can help them in their
shopping, and can direct them
where to find a particular item.
The arrangement also reduces
shoplifting substantially, since
a thief is very reluctant to walk
past someone at the wrapping
counter.”

Because of old shopping
habits, many customers are re-
luctant to serve themselves
without some kind of encour-
agement. At Stubbs Hardware
this is provided by friendly, in-
formal signs such as that above
the paint department which
says, “Hi, Neighbor! For Fast

CUSTOMER brings purchase to wrapping counter just inside of en-

trance.

Owner finds this an ideal location to greet customers, to give

them directions to specific items and as deterent to shoplifters.

Service ... Serve Yourself...
Pay Cashier.”

Departments are _ identified
both by name and number.
Having them numbered is par-
ticularly helpful in directing a
customer to the appropriate
department.

Lets Customer Decide How Much
Service

Mr. Stubbs has no intention
of running his store along ex-
clusively self-service lines. There
are a number of people who will
need help in any case, as they
have formed the habit of letting
the owner or salesman take the
initiative. If they are not served,
they won’t buy. And there are
many items that the average
individual needs advice in buy-

RIGHT-HAND SIDE OF STORE as seen from wrapping counter is con-

siderably shorter than left side.

MAY 1956

Store now has good cross circulation.

ing, regardless of his shopping
habits.

But there are many such as a
carpenter looking for a hand
plane, who know more about the
merchandise than does the store
owner. !t would be foolish to
try to tell such a customer what
would be the best tool for him or
how to use it, Mr. Stubbs feels.
Other customers may be simply
making repeat purchases of
products with which they are
already thoroughly familiar.

Consequently, some discrimi-
nation must be exercised to see
that the customer gets service
if he wants it, but only if he
wants it. That can often be de-
termined by observation, at
other times by asking. In this
connection, Mr. Stubbs and his
two full-time employees have
learned not to ask the customer
“May I help you?” Instead they
ask, “Can you find what you’re
looking for?” The customer is
thereby informed that he is free
to continue looking if he pre-
fers to do so, but that service is
available.

The amount of sales work re-
quired for a particular sales vol-
ume is probably less and is cer-
tainly no more than with a
service type of operation, Mr.
Stubbs notes. But the big differ-
ence is his store’s ability to give
the kind of service they want
and to give it better, to both
service and_ self-service cus-
tomers.

HE Christmas selling period

is yet some six months away,
and while the old man with the
white whiskers, Saint Nicholas,
can switch to summer uniform
and relax for awhile, it’s time
for his channels of distribution,
which includes Mr. Hardware
Dealer, to start thinking about
the coming Christmas selling
season.

If last year was any indica-
tion of things to come, then this
year should be another banner
year for toy manufacturers, dis-
tributors, and dealers alike. Na-
tional toy sales last year were
estimated at more than $1,250,-
000,000 at the retail level and all
signs point to an even more im-
posing figure.

The type of toys that will be
in demand this year can be
predicated by the Toy Manufac-
turers of the U. S. A., Inc., re-
port for release last October 27,
that more than one-third of the
toys sold last year were in the
$1.00 or less category. The same
release stated that the average
toy price was $3.18, and that 13
percent of the toys sold fell in
the $3.01 to $5.00 classification.
Another interesting statement
that could be of help to dealers
in planning this year’s buying
was that one-third of the total
dollars spent for toys would be
for playthings costing $10.00 or
more.

Again this year we are listing
those wholesalers who put forth
special effort to help dealers do
a better job of buying and sell-
ing toys. They do this by hold-
ing special toy shows, where
new lines and models are pre-
sented, by providing dealers
with catalogs illustrating and

Toy Showings to Spur Buying

... At Wholesale Level to Assure Holiday Stock

describing all the merchandise
available, and by making avail-
able consumer advertising liter-
ature that dealers can use in
promoting their toy stock.
Listed below are those firms
that have announced special
events, and who will be actively
promoting toys during the rest
of the year.
ADSCO NORTHWEST, WOOD-
BURY HARDWARE DIVI-
SION: Portland—Were unable
to supply exact dates for Toy
Show which will be held later in
the year.
BLATT DISTRIBUTING CO.:
Los Angeles, Calif.—Will open
their Toy Show in firm’s show-
rooms 712 South Santa Fe Ave-
nue on May 15, and will con-
tinue show for one full month.
They will have someone in at-
tendance at all times and will

make appointments at dealer’s
convenience if required.

DUNHAM, CARRIGAN &
HAYDEN: San _ Francisco—
Will hold a series of shows dur-
ing the coming months. The
first Toy Dealer Show will be
held in firm’s Western Merchan-
dise Mart showrooms May 20-
25. A special exclusive Hard-
ware Dealer Show will be held
June 3 through June 7. The
Market Week Show wil! be held
July 15-22 during the Summer
Market Week at the Mart. An-
other special Toy Show will be
held September 23-27. In addi-
tion to the above shows the
firm’s Mart showroom is open
every Friday, and during week
days by special appointment
through firm’s main office at
No. 2 Kansas Street. The com-
pany has just recently launched

BACK FROM TOY FAIR, Mike Wolfs (holding new tricycle) shows one of the
new items to the toy salesmen of Dunham, Carrigan & Hayden at their display
room in the Western Merchandise Mart, San Francisco. Getting the full details
are: Ernest Peterson (extreme left), and to the right of Mr. Wolfs, Doug.

Wolfs and Joe Ferro.

HARDWARE WORLD

THIS DOUBLE OVERHEAD BAR FIXTURE gave maximum display of wheel
goods in a minimum of floor space for Ernst Hardware Company’s Bellevue,
Washington store last Christmas season. A single overhead bar had been used
the year before with good results, store manager Al Niehus reported. With
the double bar setup they were able to display over twice the quantity of wheel
goods in just about the same area of floor space.

the Dunham, Carrigan & Hay-
den Company Time Payment

Plan to promote the sale of big

ticket toy items such as wheel-
goods, trains, play ponds, gym
sets, etc., as well as special hard-
ware and housewares items.
JENSEN-BYRD CO.: Spokane
—Their annual Toy Show con-
current with their Spring Gift
Show sometime during the first
part of June. (Exact dates not
available at publishing date.)
The Toy Show will be held in
firm’s No. 3 warehouse on the
International Right of Way, and
the Gift Show will be held at 320
W. Riverside. Firm is offering
dealers the Billy and Ruth Toy
Promotion with a breakdown in
which dealers can have the books
mailed to the consumer or han-
dle the distribution themselves.
They also have available to deal-
ers the American Toy Promo-
tion which enables dealers to
list their store’s name in the
multiple toy advertising in the
November 26th issue of Life
Magazine.

NORTHERN WHOLESALE
HARDWARE CO.: Portland—
Annual Toy Show for their

MAY 1956

dealers in showrooms as 805
N.W. Glisan, June 3 through
June 15. These dates coincide
with the Portland Rose Festival
which yearly attracts many
thousands of tourists to the
Portland area. Fred Dorr, the
toy buyer, will be in charge of
the show, and all promotional
schedules for the year will be
presented during the show.

PENSICK & GORDON: Los

HOUSEWARES
FIRM, Revere
Copper and Brass
Incorporated,
puts emphasis on
their Miniature
Revere Ware by
announcing that
it would be sold
in open stock as
well as in sets.
Retail price of
items to be sold
individually are
$2.25 for the 2-
inch covered
sauce pan; $1.50
forthe Open

Angeles—A nnual toy show
starts May 7 and will continue
for two weeks, at 845 South
Los Angeles Street.

THE THOMSON-DIGGS COM-
PANY: Sacramento, Calif.—
Will have a complete showroom
for the convenience of their cus-
tomers at both their Sacramento
and Fresno, California plants.
They are distributors for the
Billy and Ruth toy promotion,
which embraces a beautiful cata-
log containing what the group
organization buyers feel will be
the outstanding toys of the year.
M. SELLER COMPANY: San
Francisco—Annual Toy Show
opens May 20, at 1400 Folsom
Street. Firm is a member of
the 1956 MARCH OF TOYS,
and will preview for dealers the
March of Toys Holiday booklet,
that will be made available to
dealers at a very nominal cost
for distribution to their cus-
tomers.

M. SELLER COMPANY: Sac-
ramento—Will open their toy
show May 27 at 2004 Capital
Avenue. Dealers in this area
will get a preview of the Holi-
day booklet, as well at the new
toys that will be much in de-
mand come this next Christmas.
SKAGG-STONE, INC.: Oak-
land, Calif—wWill start their
showing of toys and other sum-
mer and fall merchandise with
a show in showrooms at 727
Kennedy Street, May 6 through
May 11. To get dealers in the
Holiday mood a full course

Skillet; $2.50 for the Coffee Pot; $2.50 for the whistling tea kettle, and $1.95
for the covered sauce pan with metal handles. Members of firm’s sales force
at the American Toy Fair in New York in March (left to right) are: F. M.
Phillips, F. R. Richards, Harry J. McCormick, Jr., general sales manager for

utensils, and H. B. Rishel.

turkey dinner will be served at
lunchtime on May 6, and a full
luncheon will be served every
day during show. Following
the home show firm goes on the
road and will hold shows on the
following dates: April 22-25—
Los Angeles, Alexandria Hotel;
May 6-9—Bakersfield, Bakers-
field Inn; May 20-23—Fresno,
Hacienda Inn; May 27-30—Sac-
ramento, El Rancho Motel;
June 3-6—Portland, Multnomah
Hotel; June 10-13—Salt Lake
City—Hotel Utah; July 8-11—
Los Angeles, Alexandria Hotel.
Projected dates were not avail-
able at publication date, but firm
will hold other shows in other
major cities in the Western
states following the June 10-13
show in Los Angeles.

UNION HARDWARE &
METAL COMPANY: Los An-
geles—Will hold their Madam
Alexander Doll show May 6 at
firm’s headquarters, 5555 Fergu-
son Drive. The regular opening
of their toy department will
take place on June 3 at which
time all new merchandise will
go on display.

WESTERN MERCHANDISE
EXHIBITORS, INCORPORAT-
ED: Toys will be shown at all
of the various shows they spon-
sor in San Francisco, Portland,
Seattle, and Spokane. The San
Francisco Show will be held
August 5-8 in the Western Mer-
chandise Mart, Civic Auditori-
um, and the Sheraton-Palace,
St. Francis and Sir Francis
Drake Hotels. The Portland
Show will be held August 12-15
at the Public Auditorium and
the Plaza and Benson Hotels.
The Seattle dates are August
19-22, and show will be held in
the Civic Auditorium, and Olym-
pic and New Washington Ho-
tels. The Spokane Show will be
held August 26-28, at the Daven-
port Hotel.

WESTERN MERCHANDISE
MART: San Francisco — A
week long market will be held
May 20 through May 25 under
the joint sponsorship of the
Western Merchandise Mart and
an association of Ninth Floor
exhibitors known as the West-
ern Toy, Juvenile and Wheel
Goods Association.

i ¢

— «

14 beled
' ; :

THE LARGEST TOYS ON TOP makes it possible to push high ticket lines of
toys at Eastgate Hardware Company, Portland, Oregon. Owner G. Cc. “Jerry”
Kasserman tried this out last year and was surprised to find high priced toys
moving a lot faster than when shown on a lower level. By placing the widest
shelf at top and the smallest one in third position, the angle of sight changes
so that customers can see the entire lower platform. The smaller shelves dis-
play the smaller toy items and also lower priced items.

TOYS BUILD ADDITIONAL SALES, to the tune of a respectable $6,000 per
year for Rollins Hardware & Variety, Portland. The store carries a year around
stock of toys which is expanded for the Christmas selling period. “It’s not
just the added sales but the extra floor traffic that we welcome at Christmas
time,” Guy Rollins, co-owner of the neighborhood Marshall-Wells store said.
“Toys attract a lot of foot traffic and since we place our main selection on
three islands at the back of the store, all other departments benefit from that
traffic. Of course we display toys in the window and a few in front as well, so
customers will be sure to know we carry them.” Extra promotional effort at
Christmas time almost always brings added sales, Mr. Rollins has found. His
store realizes about 20 per cent of it’s total annual gross during the pre-
Christmas period. Also contributing to good Christmas sales totals are gift
wares, Christmas decorations, wrapping paper, and greeting cards. Lay-away
sales likewise help by building sales in the higher priced items.

HARDWARE WORLD

sp pec pra e

esegpetD ssa et ENE

Use Inquiry Postcard for Further Information About

TOY GIFT PRODUCTS

TRAINER SKATES for all ages is
offered in Winchesters “Tot-Tailored”
line. The #10 Trainer (top) has rub-
ber wheels. Other two are the #20
Advanced, and the #30 Junior.—Olin
Mathieson Chemical Corp.

For Details Circle 250 on INQUIRY CARD

FIDDLESTRAWS construction kit for
youngsters contains hundreds of
heavy-weight colored straws, plastic
joiners, couplers, rings, etc., to build a
wide variety of objects —Sam’l Gabriel
Sons & Co.

For Details Circle 251 on INQUIRY CARD

FIRE TRUCK with full ball bearing
wheels is 43” long and 17” wide. Body
is finished in vermillion baked enamel
with white side panels, and fathom
blue trim. New 1956 body styling.—
Murray-Ohio Mfg. Co.

For Details Circle 252 on INQUIRY CARD

MAY 1956

ANY LITTLE GIRL would be happy
with these two Campbell Kid dolls that
retail for $3.50. They will be backed
by local and national advertising fea-
turing Campbell Kid merchandise.—
Ideal Toy Corporation.

For Details Circle 253 on INQUIRY CARD

CREATIVE TOY, Space Spider per-
mits children to do three-dimensional
weaving with elastic thread in fluores-
cent colors. Ideal as hobby or school
art medium. Retails for $2.95.—
Walker Products.

For Details Circle 254 on INQUIRY CARD

WATER WIZARD outboard hydro-
plane racer, powered by a Cox Thim-
ble-Drome engine is said to be un-
sinkable. It sells for $9.95 ready to go
zipping, fast and furious across the
waves.—L. M. Cox Manufacturing Co.
For Details Circle 255 on INQUIRY CARD

ANIMATED rubber counterpart of
“Egbert, the Bookworm” lifts his hat
when he talks and speaks when he is
squeezed. Available in many washable
colors. Retails for 98¢.—Blake Indus-
tries.

For Details Circle 256 on INQUIRY CARD

TAK-A-PART KIDDIE TABLE is de-
signed to let children of pre-school and
early school ages to sit comfortably.
For outdoor or indoor use. Table top
is 4° long and 23” wide. — Midwest
Metal Stamping Co.

For Details Circle 257 on INQUIRY CARD

re
e «,
f 4

KING-SIZED King Harry spring
horse is 40” long, 40” high and 21”
wide. Available in 4 weather resistant
colors; Golden Palomino, Appaloosa
Grey, Midnight Black and Silver Grey.
—Moulded Products, Inc.

For Details Circle 258 on INQUIRY CARD

Use Inquiry Postcard for Further Information About

TOY MIXER WORKS, Mirro’s Magic
Mixer operates on flashlight battery,
and has spinning agitator capable of
breaking up ice cream in malted milks,
etc., yet is perfectly safe for children
to use. Unit retails for $3.95 including
aluminum cup. — Aluminum Goods
Mfg. Co.
For Details Circle 259 on INQUIRY CARD

ELECTRONIC Radar CD Center has
antenna that revolves, and radarscope
that picks-up plane images. There are
five separate electronic controls op-
erated by three flashlight batteries,
plus five hand controls.—Product Mini-
ature Company.
For Details Circle 260 on INQUIRY CARD

SPORT SETS in the Draper-Maynard
line include this baseball, bat and
glove set. Other sets include baseball
and bat; a softball and bat: bat and
glove; and two rubber “Plylon” bas-
ketball, goal and net sets.—Draper-
Maynard Co.
For Details Circle 261 on INQUIRY CARD

PLAY -PROOF FLASHLIGHT, the
Mickey Mouse Club Wrist-Ray is
styled like a wrist radio and has dial
for selecting red, green or white light.
Can be used as signal light, and ideal
for hikes, picnic and camping, and
general flashlight use. — Bantamlite
Sales Corp.
For Details Circle 262 on INQUIRY CARD

MOTORIZED AUTOMOBILE for chil-

dren from four to seven is powered by”

1/3 h.p. motor and six-volt battery.
Priced to retail at $195.00.—American
Machine & Foundry Co.

For Details Circle 263 on INQUIRY CARD

BEGINNERS’ SKATE, the Imp Sr.,
has long wearing riveted ball bearing
wheels. Skate adjusts from 5%,” to
7%” to accommodate a wider age
group. Individually boxed, they are
shipped 12 pair per carton.—Chicago
Roller Skate Company.
For Details Circle 264 on INQUIRY CARD

VERSATILE PLASTI-SLATE is one
of several educational and multi-pur-
pose toys introduced by Horace Black-
man Company. Firm also plans pro-
duction of combination bulletin-black-
boards, plastic finger painting trays,
sketch boards, and Viking shields.—
Horace Blackman Company.
For Details Circle 265 on INQUIRY CARD

MOVIES AT HOME SET includes a
projector, screen, two 10-frame slides
and one record. Projector, battery op-
erated, has focusing lens, metal tripod,
push-button film advance. Retails for
$3.00; batteries not included.—Mattel,
Inc.
For Details Circle 266 on INQUIRY CARD

ALL TONKA TOYS FOR 1956 have
chromate plated grills, bumpers, and
special headlight styling. The new
front-end design faithfully reproduces
current truck styling and adds realism
to all 25 vehicles in line.—Tonka Toys,
Inc.
For Details Circle 267 on INQUIRY CARD

HARDWARE WORLD

TOY NEW PRODUCTS

ANY LITTLE GIRL would be de-
lighted to get a doll buggy like this
for Christmas or any time. This is one
of 28 folding doll carriages, doll strol-
lers, fibre carriages, offered by South
Bend. There is a model and a price to
fit every family purse. Firm also
makes juvenile furniture, including 11
table and chair sets, musical rockers,
and red chairs.—South Bend Toy Mfg.
Co.
For Details Circle 268 on INQUIRY CARD

TODDLER’S CARRYALL is one of 20
new toys added to the Holgate line.
Designed to help babies learn to walk,
as well as providing storage space for
other toys, it conveniently stores in
a small space. It is for the one to five
year age group. Holgate toys are fin-
ished in brilliant colors, using non-
toxic leadless paints, and range in
price from 75¢ to $6.00. — Holgate
Brothers Company.
For Details Circle 269 on INQUIRY CARD

EVERYBODY HAS A HOBBY is
the title of the 32-page (11” x 8%”)
Plastics Merchandiser (Volume 10—
Number 1)

published by Monsanto

The Complete Line.

14 colorful models to fit every
family purse! And every fam-
ily is a customer—so South
Bend’s variety helps you sell
all requirements!

The Quality Line.

Boasts 8 outstanding features:
Grooved and Knurled Balls;
Automatic Arch; Triple-Grip
Handles; Rubber-Tip Mallets
with Modern Design Heads;
Rock Maple, twice seasoned,

Chemical Company and showing pic-
tures of dozens of hobby kits manu-
factured by firms using Monsanto
plastics.

For Details Circle 270 on INQUIRY CARD

Mom, Sis and Brother!

twice varnished in gay, deco-

rator colors.

Go the profit way -

with

sOUTH

Every family is a customer for SOUTH BEND CROQUET

America’s Family Game is more popular than ever—Subur-

ban living with more and larger lawns—Greater interest in

family recreation — Increasing entertainment at home!

MAY 1956

The Easy-Selling Line.

TOY BOOKS
For Sale and Resale

FOREST BABIES, group of stories
by Jean J. Parrish, illustrations by
Elizabeth Webbe in full color, 12%”
x 93%”, heavy cardboard cover, pub-
lished by Rand McNally & Company,
price $1.00.

For Details Circle 271 on INQUIRY CARD

SERGEANT PRESTON AND YUL-
KON KING, by Mildred H. Comfort
and illustrated by William Lackey in
full colors, 8 x 6% inches in hard
cover, published by Rand McNally &
Company. This book is about the ex-
periences of a Canadian Mountie.
Price 25¢.

For Details Circle 272 on INQUIRY CARD

LUCKY RABBIT, by Miss Frances
(Dr. Frances R. Horwich), illustrated
by Ruth Bendel in full color, 8 x 6%
inches in hard cover, published by
Rand McNally & Company. Price 25¢.

For Details Circle 273 on INQUIRY CARD

KITTENS AND PUPPIES, a book
of verses by Peggy Burrows, many il-
lustrations done by various persons
8” x 6%” in hard cover, published by
Rand McNally & Company. Price 25¢.

For Details Circle 274 on INQUIRY CARD

BUTTERBALL, THE LITTLE
CHICK, by Helen Wing, illustrated
by Mary Jane Chase in full color,
pocketsize book published by Rand
McNally & Company. Price 15¢.

For Details Circle 275 on INQUIRY CARD

Priced right with pocket-book
appeal! Dress your floor and
dress your sales with these
colorful South Bend Croquet
sets. Catch the eye of Dad,

BEND CRO QUET |

Write For 1956 Catalog.

Contact your Jobber or Sales Representative.

SALES REPRESENTATIVES

Eas! — Julius Levenson, 7 East 17th St., New York City
Midwest— South Bend Toy Mfg. Co., South Bend, indiana
Sovth — Lovis Willioms & Company, 3rd National Bonk Building,

Nashville, Tenn.

Denver & Pacific N.W.—Leo Scherrer, 2840 West 93rd Street,

Seattle 7, Wash.

Calif. & S$. W.— Anderson Sales Company, 2330 West Third Street,

For Details Circle 28 on INQUIRY CARD

Los Angeles 57, Calif

KA KA AAA AAA AAAAAA

s
‘\

WK \A
_

b
oO

Again ... COUNSELOR gives you the sales edge over
conventional scales. The INSTANT the scale is stepped
upon, the dial is flooded with light . . . automatically!
This feature captivates customers, for it is positively the
easiest-to-read scale ever offered to them. Light-up dial
... high fashion design .. . sleek, floor-hugging
silhouette .. . unsurpassed accuracy. Merchants who
recognize the sales potential created by this combination
will record new heights in volume and profit during 1956.
Write Counselor Star-Lite on your next order. There’s

no other scale like it in America.

$995 EAST
Retail

.
mete

"Guaranteed by * $1045 FAR WEST
Good Housekeeping

45 spvrawstd

PUTTITTPTTEE TT }]
melee eleeeimerreiien

STEP ON IT...AND SEE!

@ LIGHT-UP DIAL assures easier weight reading
even in well-lighted room.

@ LIGHT-UP DIAL is a boon to people who have
visual deficiencies.

@ LIGHT-UP DIAL encourages children to weigh
regularly .. . makes “keep-fit” activities fun.

tes lens

LIGHT-UP DIAL pletely eli
glare caused by overhead lights.

@ LIGHT-UP DIAL has long service life. When
required, standard flashlight bulb and/or
battery can be easily replaced.

COLORS: White, Turquoise, Burgundy, Bive,
Pink, Yellow, Green

For Details Circle 29 on INQUIRY CARD

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HARDWARE WORLD

JUNE MERCHANDISING

FIRST WEEK SECOND WEEK THIRD WEEK FOURTH WEEK
June 2-8 June 9-15 June 16-22 June 23-29
WINDOW A Father's Day Father's Day Hot Weather Needs Hot Weather Needs
| $$$ ——$—————__ ——_ —————— — ————
WINDOW B Wedding & Graduation Paint Renews Paint Renews | Vacation Needs
Gifttime (Cont
IN-STORE Father's Day (Feature Paint Waves a Magic Hot Weather Needs Vacation Needs
PROMO- | power and hand tools Wand (Feature paints (Feature Air Condi- (Feature luggage, port
TIONS power mowers, sports of all types, brushes tioning equipment, able radios, auto acces
AND equipment, barbecues rollers, ladders Pt freezers, and refriger- sories, camp & picnic
SOURCES etc.) allied equipment ators, fans, pest con- supplies, sporting goods,
FOR , la , trols, etc.) outdoor toys, etc.)
} . Father's Day (Cont ’ :
ADVERTIS- Refrigerators & Freezers Paint Waves A Magic Hot Weather Needs
ING and Air Conditioning Refrigerators & Freezers Wand (Cont Pi
Equipment and Air Conditioning -: ist yaa
Equipment (Cont Refrigerators & Freezers Paint Waves A Magic
Vacation Time (Featur ‘ ‘ preg and Air Conditioning | Wand (Cont.)
camping and picn | Vacation Time (Cont Equipment (Cont
wa te y Foe as | Coneine faeet (Feature q : Refrigerators & Freezers
brah Hi ae ste . , a Sh igh Summertime Wandering and Air Conditioning
CIOINES, TUBBABE, auto | re hi ‘ ‘’ c ceeiania (Feature picnic and Equipment (Cont
ICCCESSOFIES, hz a age ge ste camping equipment ’ :
7 jars, cans freezer pom an $3 fick i Summertime Wandering
Wheel Goods (Cont. ) packags 1 freezers) | acs a sagt tate, Ss Cont.)
Wedding and Gradua- Wheel Goods (C Vacation Time (Cont | Canning Depot (Cont.)
tion Gifts (Cont Wedding and Gradua- | Canning Depot (Cont | Wheel Goods (Cont)
tion Gifts (Cor ;
Water Systems (Cont.) Wheel Goods (Cont.) Fun In The Water
Water Systems Cont
Fun In The Water
eS | —__—__—_—___——
|
SPECIAL June 1-30—Portable June 17—Father's Day | June 24-30—Nat'l Swim
DATES Radio Month For Health Month

June 9-16—Let's Play

Golf Week

*See Sports Corner For Merchandising Campaign

MERCHANDISING AHEAD

HOME IMPROVEMENT CONTEST, sponsored
by Better Homes & Gardens, received 40,177
entries from home owners and nearly 7,000 from
trade dealers applying at contest headquarters
only a month after it was announced, according
to the publisher. The contest will be featured
throughout 1956 in the editorial pages of Better
Homes & Gardens. Initial entry blanks are avail-
able through the magazine or through retail
hardware stores among other dealers. Each
entrant receives a full-color, 32-page “Contest
Ideas” booklet, a final entry form and booklet
containing a list of helpful literature available
through manufacturers. The magazine is spon-
soring a $1,000 “headquarters” contest with spe-
cial cash prizes for top displays and advertising
tie-ins.

AMERICAN DINNERWARE DESIGNS are
setting styles for the rest of the world, says John
J. Gilkes, chairman of the Art and Design Com-
mittee of the United States Potters’ Association.
The design director for the Taylor, Smith & Tay-

MAY 1956

lor Co., East Liverpool, Ohio, Mr. Gilkes reports
that the committee forecasts that functional,
modern shapes with multi-purpose features to
conform with America’s love of casual, informal
living, will continue to dominate the dinnerware
field in 1956. The preference for soft, pastel
colors was stressed and was predicted that yellow
and turquoise will join pink as “most-wanted”
color groups in 1956. According to the report,
abstract designs with both floral and geometric
motifs were exceptionally well received during
1955.

The demand for utility features in dinnerware
also were noted by the committee. More and more
home makers were favoring oven-proof ware with
covered dishes and casseroles that can be used
with warmers. Buffet services are growing in
popularity too. It was felt that ranch type living
and the preference for outdoor entertaining will
continue to influence dinnerware design in the
year ahead.

It was also noted that approximately 50% of
the dinnerware sold today is given to young
couples for gifts.

sso e yee aS aS OTC ee

stands for QUALITY in door hardware!

“Silver Streak” Vanishing Door Hardware
for residential sliding doors

There’s no com- :
promise with \ 4
quality at R-W ™®

...that’s why
“Silver Streak”’ is
consistently the
finest in residen-
tial sliding door
hardware. Noise-
less, smooth and
effortless in oper-
ation, ‘‘Silver-
Streak’’ features
precision-made
ball bearing hangers with bakelite wheels
and extra-hard extruded aluminum track.
Specifically designed for installation in
standard 2 x 4 studded walls.

i
=

“999” G Door Hard
R-W “Lock-Joint” Track and Trolley ieee ne -

For farm and industrial buildings,
warehouses, garages... for any
door weighing up to 1% tons...
R-W ‘‘Lock-Joint’’ Tracks and
Trolleys deliver years of service and
dependability. Quality manufac-
tured, from the tiniest part to the
biggest, R-W ‘“Lock-Joint” is an
outstanding representative of the
R-W line.

““Lock-Joint”’ Track mounts with
self-locking brackets that join track
lengths together as one smooth
piece. R-W Hangers are available
with roller, ball or Oilite self-lubri-
cating bearings.

When you recommend R-W, you
recommend the finest, with 75 years
of dependability to back you up.

Convenient to stock...easy to sell...
R-W ‘999’ is completely packaged hard-
ware for overhead garage doors. Designed
and engineered for single doors weighing
up to 200 lbs. and double doors up to 375
lbs. Because of the meticulous attention
to quality in every manufacturing detail,
**999”’ offers perfectly balanced operation,
dependable action and maximum service.
Easy to install . . . ideal for the do-it-your-
self customer.

Write for Free Catalogs

Richards-Wilcox Mfg. ©.

oo ae ee ee oe ae owe oe eo es ae fF eee ee eS

Muror®

Branches in Principal Cities

"SLIDING DOOR HANGERS & TRACK © FIRE DOORS & FIXTURES @ GARAGE DOORS & EQUIPMENT ¢ ELECTRIC
330 W. THIRD STREET, AURORA, ILLINOIS © poor OPERATORS © INDUSTRIAL CONVEYORS & CRANES @ SCHOOL WARDROBES & PARTITIONS

For Details Circle 30 on INQUIRY CARD
50 HARDWARE WORLD

ne reynanre namie Rc aasewr nb apn Mi 8

JUNE PROMOTIONS

Make Dad
Glad

Schedule: June 2-15

OBJECTIVE—Tie-in with Father’s Day...
June 17.

MERCHANDISE TO PROMOTE — Practically
all hand and power tools are potential Father’s
Day gifts. Most sporting goods items can also be
included. Special items are: portable radios, elec-
tric clocks, luggage, barbecues and equipment,
beverage sets, blenders, electric shavers, power
mowers and other garden supplies.

WINDOW—\The sign is very effective yet sim-
ple to make. Merely roll a piece of cardboard and
fasten by staples or tape in a round shape big
enough to fit a man’s hat. Place a hat over it and
put a card in the hat which reads “Father’s Day,
June 17.”’ As shown in our illustration, you can use
more than one of these in the window. Background
of window is made up with a long narrow box with
yellow corrugated paper cut in shape of half round
and tacked to the back of box.

IN-STORE DISPLAY—The signs used in win-
dow can very well be used throughout store wher-
ever you have merchandise that can be sold for
Father’s Day gifts. In the sporting goods section
put on a fisherman’s hat with hooks and flys all
over it. A garden type hat could be used in the
garden supply department. In the tool department
you could use a machinist’s cap.

DIRECT MAIL AD—Either a letter or a post-
card could be sent out with the following copy:
“Make Dad Glad! Any one of the following items
could do it.”” Then suggest items from every de-
partment in the store that offers such possibility.

MAY 1956

Hardware
Store is the place to buy good quality gift mer-
chandise for Father’s Day, June 17th.”

End your announcement with: “

RADIO AD—‘“Make Dad Glad! And you can do
it best with something from Hardware
Store. You could replace that old worn saw with a
bright shiny new one. You could give him a new
power drill. How about a new spinning reel and a
glass fiber rod? Maybe he needs a portable radio
for that hunting trip. Maybe a he-man type elec-
tric clock for the workshop would make him glad.
There are many other things in our store which
could do the trick. Don’t let Dad know where you
are going, but come down to our store and look at
all the many items on display.”

NEWSPAPER AD— Use the heading “Make
Dad Glad!” and follow with copy something like
this: “There is bound to be one or more items in
the following list that would do the trick, look
them over and pick out the one that fits your
budget and that you think will make Dad glad. If
you are reading this ad, Dad, you can be kind of
subtle about it; check off the items you would like
and leave this ad lying around the house.”

JUNE PROMOTIONS

Paint

Renews

Schedule: June 9-22

OBJECTIVE—This promotion is scheduled at
this time to capitalize upon the vacation season
when so many home owners paint their own
homes. ‘

MERCHANDISE TO PROMOTE—Both outdoor
and indoor paint should be exploited. It is also a
good idea to include specialty paints such as deck
paint, patio paints or dyes, water sealers, etc.
There are many accessories such as paint remov-
ers, torches, sandpaper, putty, brushes, rollers, etc.

WINDOW—Here is a very attractive window
made with very little cost and trouble. Stack gallon
cans of paint as shown to make one column at the
back of the window. Take a long strip of wrapping
paper and wrap it once around the pillar of paint
cans and attach ends as shown to two stakes. On
this strip attach colored pictures which can be cut
out of home magazines or from paint manufac-
turers’ brochures. Attach the sign at the top of
the pillar. Small tools and accessories can be
mounted on a peg board display unit.

IN-STORE DISPLAY—A similar type of dis-
play can be worked up on the cornice over the wall
section of your paint department. You can stack
gallon paint cans to make two pillars four or five
cans high. A strip of wrapping paper can be
attached at the back of each pillar with the sign
painted on it “Paint Renews.”

DIRECT MAIL—For years the most effective
way to promote paint is to send a home owner a
folder with color chips in it. This is especially true

today when people are very conscious of color. A
mimeographed letter should accompany it with
copy patterned after the sign: “Paint Renews,
etc.” Tell them that it also makes living more
pleasurable. Then mention in your letter that you
will be very willing to estimate the amount of
paint needed and also help them to get an FHA
improvement loan.

RADIO AD—Spot commercials can be used to
tie your promotion up with the current “Home
Improvement” program. Mention in your spot how
you would be able to help the home owner estimate
the amount of paint needed and all other costs in-
volved so that they can get an FHA home improve-
ment loan if needed.

NEWSPAPER AD—Your paint manufacturer
has ad mats of various sizes which could be used
and augmented with copy of your own, listing all
types of supplies and accessories needed to carry
on the “Do-It-Yourself” paint project. You could
also work up a special ad on how you can help
estimate the amount of paint needed and help the
home owner to get a loan.

HARDWARE WORLD

or mops sell Te

oo 7” Sale, 4

More sales . . . easier sales . . . faster
sales are yours right now! The new Yardley Tell ’n
Sell Rack will work for you every minute of the day.
Get this modern merchandiser on your store floor
and watch your plastic pipe sales climb.

With Yardley packaged ClearStream PressuRated
pipe there’s no wrangling and tangling with soiled,
bulky coils. Serving plastic pipe to your customers
from the new Tell ’n Sell is a real pleasure. So simple,
easy and clean to handle that even a customer ‘can
serve himself. Pipe marked every 10 feet.

Here's the merchandising rack.
that answers today's demand for
modern sales methods . . . occu-
pies a few square feet of space

. displays pipe, fittings and
clamps.

This easily assembled,
all-steel rack is a powerful,
three-color self-seller. A beauti-
ful money-maker for every store.

Attracts wide attention and interest

. every person who enters your

store can see, feel and select the sizes

of pipe, fittings and clamps they need.

Displays 1500 feet, four reels, of superior Clear-
Stream PressuRated pipe, made of 100% virgin
DuPont Alathon 25 BK11, in sizes “2- through 1%-
inch, plus a full range of boxed fittings and clamps.

Tell ’n Sell Racks and the complete packaged line
are ready for immediate delivery.

VARDLEY PLASTICS CO.

142 PARSONS AVE., COLUMBUS 15, OHIO
in Canede: DAYMOND CO., LTD.. Chatham, Ont.

For Details Circle 31 on INQUIRY CARD

MAY 1956

JUNE PROMOTIONS

Hot
Weather
Needs

Schedule: June 16-29

OBJECTIVE is to make people conscious of the
warm days ahead and of the many things they will
need to make those days more comfortable.

MERCHANDISE TO PROMOTE — Air condi-
tioners, electric fans, electric hot plates, refrigera-
tors, freezers, beverage containers, beverage sets,
thermometers, insect repellents, wading pools, etc.

WINDOW—The sign is made out of a piece of
cardboard cut in the shape of an old-fashioned
round fan. Suspend this from a wire which can be
placed across window, hang from this all types of
fans that you may have in your collection or can
find or borrow. Also hang fly swatters, etc. Use
palm branches if available in the background to
suggest summer.

IN-STORE DISPLAY—Wire or wires can be
strung across the store or at corners with more
signs calling attention to hot weather needs and
also more fans. This could be made more effective
by having an electric fan played on these hanging
fans so they will move.

DIRECT MAIL—Premium houses have small
fans that can be imprinted with your name for
sending out or handing out at the store. Use a
mimeographed letter to accompany such fan. As

(yor) ©
WEATHER Wwe “=
wl ;

NEEDS 4 \\-——

an alternative you can send either a postcard or a
letter calling attention to the needs a person may
have during the ensuing months.

RADIO AD—Use spot commercials at various
times during the day and evening. The copy could
read: “Let’s take a look at the thermometer (read
the temperature). Well, it could be hotter and it
probably will be in just a few weeks. Then you will
wish you had an electric fan, insect repellents, a
good-size refrigerator with plenty of ice cubes, an
electric hot plate so you don’t have to have any
heat in the kitchen, and many other things that
will make living more pleasurable. Come to
Hardware Store today and see all the things that
will help you to achieve this.”

NEWSPAPER AD—You can work up a special
type of head such as “For Those Hot Weather
Days Ahead” or some other suitable heading. Each
time you use this ad you can feature one of the
things included in your schedule or you can pro-
mote several of them at one time.

HARDWARE WORLD

JUNE PROMOTIONS

Vacation
Needs

Schedule: June 23-July 6

OBJECTIVE is to stimulate people to start buy-
ing now for their vacation. This promotion is
scheduled just before July 4 so that gives you the
opportunity of capitalizing on selling things to
those who will go away on this holiday as well as
on regular vacations.

MERCHANDISE TO PROMOTE—AIll kinds of
things for the plane, train and bus traveler should
be promoted such as luggage, clocks, electric shav-
ers, billfolds, folding irons. For those taking a
vacation in their automobile, stock autoracks, air
coolers and other equipment for the car that you
may carry. For the camper, show sleeping bags,
tents, camp furniture, barbecues, camp stoves,
camp lights, flashlights, cold chests, vacuum bot-
tles and jugs, hatchets, knives, and sporting goods
items, particularly fishing gear and guns and
ammunition. Also stock beach balls, swimming
equipment and other things particularly for the
youngsters.

WINDOW—The great outdoors feeling can be
had by cutting out green paper to look like green-
ery and attach to inside of window. Use signs as
shown to represent road signs.

SPECIAL STUNT—You could put up a special
bulletin board which would act as vacation and
travel service. Pin up many travel folders showing
special resort areas nearby, particularly camping
spots.

DIRECT MAIL AD—A very effective mailing
piece could be made by inserting a travel folder

MAY 1956

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with a letter calling attention to the vacation time
ahead and printing a list of items which might be
needed. You could get a selection of travel folders
from various agencies until you had enough and
just pick one at random to go into each envelope.
This is particularly for setting the mood for vaca-
tion time and not necessarily to be of any direct

help..

RADIO AD—‘“Stop work .. . it’s vacation time.
Yes, when you stop work and go on that long-
awaited vacation, be sure it will be a pleasurable
one. Whether you go by plane, train or bus or your
own private car, there are many thing you can get
to make the trip enjoyable. The ——-— Hardware
Store has many of these things.” List quite a few
of the various items, such as luggage, camping
equipment etc. that you sell.

NEWSPAPER AD—Your local newspaper prob-
ably has some excellent illustrations for vacation
ads. You might also use mats supplied by some of
your sporting goods and camping equipment man-
ufacturers. Show illustrations of many items for
vacation along with prices and description.

LA eR URRCS ITINS SEM AC RIE S

“There is nothing finer

than a DIAMOND”

QUALITY

for the man
who knows and appreciates
fine tools eee

Choicest Diamalloy steels . . . Most careful
and efficient hardening and tempering
processes . . . Beautiful Chrome finishes.

Stocked by leading wholesalers

ADJUSTABLE WRENCHES © PLIERS
METAL CUTTING TOOLS

Made Diamond Calk Horseshoe Co. Duluth
by QUALITY FORGINGS SINCE 1908 Toronto

For Details Circle 32 on INQUIRY CARD

Name your merchandise: paints, tools, hardware, auto parts — you can display and sell any merchandise
FASTER with Daley! All fixtures now available in Daley DECORATOR colors at no extra cost.

Your impulse sales and
profits go UP when you
install Daley Fixtures!
You can stock and dis-

play up to 30% more
merchandise in the
same fixture area!
Shelving on Daley island
(left) has been adjusted
to give mass paint dis-
play at right—an open
invitation for self-selec-
tion!

The most
versatile fixtures
you can buy!

Write for color card
and name of
dealer near you.

For Details Circle 33 on INQUIRY CARD

COMPLETE FARM BUILDING
PLANS including perspective views,
specifications, approximate bill of ma-
terials, etc., for barns, stables, sheds,
shelters, etc., offered in “The Com-
pletely New Kaiser Aluminum Farm
Building Program” merchandiser. —
Kaiser Aluminum & Chemical Sales,
Inc.
For Details Circle 280 on INQUIRY CARD

A WRAP-AROUND FOLDER is spe-
cial feature of the Li'l Sharpy home
sander merchandising kit. Folder has
complete instructions on how to use
tools that takes the work out of any
home sanding job. — Milwaukee File
Company.
For Details Circle 281 on INQUIRY CARD

Merchandising Aids

CUSTOMER can select the right brush
on Wooster’s Dial-A-Brush merchan-
diser. By simply dialing proposed
paint job classification customer finds
name and size of brush required. Unit
supplied at no cost with either of two
standard stock of six dozen brushes.
—The Wooster Brush Company.
For Details Circle 283 on INQUIRY CARD

“POINT-OF-PROFIT” Display offered
with an assortment of Sunbeam mer-
chandise shows firm’s complete line of
garden equipment and provides a gar-
den center in one small area. Measur-
ing only 31” deep x 60” wide x 58”
high, unit aids in making tie-in sales.
—Sunbeam Corporation.

For Details Circle 284 on INQUIRY CARD

“RENT OR BUY” PRICE is shown on
colorful easel display for Syncro
Heavy Duty Sander. Each time unit is
rented a sheet can be torn off showing
the reduced selling price for that day.
—Syncro Corporation.

For Details Circle 282 on INQUIRY CARD

MAY 1956

NAILS BOXED LIKE MATCHES are
available in one and two pound pack-
ages. The “Atlas 54 Pounder” mer-
chandiser takes less than one sq. ft.
of space yet holds wide assortment of
common and finishing nails.—Atlas
Tack Corp.
For Details Circle 285 on INQUIRY CARD

COMPLETE INSTRUCTIONS are
provided with display - package for
Nichol’s aluminum trellis. Trellis, two
feet in width, comes in a cutaway red-
white-and-blue package that shows
the various adaptations the product
can be used for inside and out.—Nich-
olas Wire & Aluminum Co.
For Details Circle 286 on INQUIRY CARD

PACKAGES of sparkling laminated
aluminum foil are used to introduce
Alcoa’s new Alcoa Wrap. The new
household foil product is packaged in
75-foot economy size, 25-foot rolls,
and a freezer-weight which is 18”
wide.—Aluminum Company of Amer-
ica.
For Details Circle 287 on INQUIRY CARD

“POP-UP” LABEL DISPENSERS are
used for packaging Paramount's pres-
sure-sensitive labels providing built-
in “desk” for pricing or marking on
labels. Sticks to most types of sur-

faces.— Paramount Paper Products
Co.

For Details Circle 288 on INQUIRY CARD

MODEL

when you sell Health-o-Meter 117

Which one bath scale outdates, yes actu-
ally outdates all others? It could only
be famous Health-o-Meter Model 117!

When your customers step on its non-
slip rubber platform, they see the truth
explode into view on the new Panoramic
Dial. No squinting ever. The Model 117’s
numbers are so clear and bold, they seem
to jump right up and meet their eyes.

And the Model 117’s better quality

MODEL 161

America’s
Weight-Watcher
Since 1919

features attract still extra sales. Sleek,
slim, silhouette; built-in handle for safe,
sure lifting; watch-like accuracy right
up to 260-pounds; six sprightly spring-
like colors to blend with every decor.

Get set now to meet the rush of Spring
sales with Health-o-Meter—the bath scale
competitively priced to put profits in your
cash register. Order direct or through
your jobber today.

MODEL 187 MODEL 134

ealth-o-Meter
Healthe-te

CONTINENTAL SCALE CORPORATION @ 5701 Cloremont Avenue @ Chicago 36, I'l,

For Details Circle 34 on INQUIRY CARD

PERFECT BLADE BALANCER en-
ables repair shops to balance blades
used on rotary lawn mowers. Bal-
ancer’s supplied with two mandrels,
range of which permits balancing of
rotary blades, with hole diameters
from 5/16” to 146”.—Hagedorn’s Mfg.
Co.
For Details Circle 191 on INQUIRY CARD

radish, Raita gr t= La OG POC

TILE BOARD stock rack can be used
as display unit on sales floor. It holds
100-120 sheets of 4’ x 4’ or 4’ x 8.
Rack prevents accidental damage
and simplifies inventory.—Panelboard
Mfg. Co., Inc.

For Details Circle 192 on INQUIRY CARD

3-DIMENSIONAL, _ all - adjustable,
self-service island now makes it pos-
sible to adjust length, width, and
height of shelving. Divider may be
used down center to separate mer-
chandise.—Add Sales Company.

For Details Circle 193 on INQUIRY CARD

HARDWARE WORLD

——e

fe a

Self-Selling

» \
7 DRILL

Cabinet

Really Sells
High Speed Drills

Complete range 1/16 to 1/2 by 64ths

From your jobber or

Henry L. Hanson Company

29 Union St. Worcester,

Mass.

For Details Circle 35 on nemnesenall CARD

Interlux

MARINE

PAINT a2 3B ath
Heavy wrought ed
FREE sosnase
with Paint 480m 26 &
Assortment

SSE tinee

plus color cards 2 ey ® aon he
: a on

and display easels

Get in on the boating boom! Carry the paint best
known to every boat owner. This fast-selling
Interlux assortment is all you need to supply the
yachtsman’s demands.

The space-saving rack of four shelves holds a total
of 131 quarts, 32 pints and 32 half pints—the fastest
selling items in marine paint.

Dealer Gilet 63s ke cts $263.10
Dealer Profit ......... 175.40
Total Retail Value..... $438.50

\niernationa/

For full information on this deal
write to:

International Paint Company. Inc.

For Details Circle 36 on INQUIRY CARD

EDGEMASTER

#1! Fine Grass
Weight, 2% Ibs.

#2 Reg. Grass .....
Weight, 2!/. Ibs.

#3 Coarse Grass..
Weight, 3'/2 Ibs.

Self Sharpening

. 3.50 fam

Platform 13° x 27". Full
floating axies. Wheels 5"
dia. Tread |". All welded
joints. Idle wheel to pre-
vent marring floor and
moving rugs under the
front of platform.

Finished in red and green.
Shipped KD. Weight 10 Ibs.

: : $7.50

Plate washers boxed @ 25¢

Size, Thickness, No. to a box.
Bolt Hole .030 .060 105
1/4" 5/16" 250 150 100
5/16 3/8 200 100 75
3/8 7/\6 150 75 60
7/\6 1/2 100 60 40
1/2 7/16 75 40 30
7/16 5/8 50 30 20
Box 2''x2"x4" 25 Boxes to carton. 25 Ibs.

Assorted sizes to carton if desired.
Manufactured By

COCHRAN

For Details Circle 37 on INQUIRY CARD
MAY 1956

{

sal
COLUMBIAN

READING

PA.

Cutlery Company .

MOST COMPLETE LINE OF GARDEN CUTTING perro

For Details Circle 38 on INQUIRY CARD

NEW PRODUCTS —Continued From Page 16

ONE MOTOR DOES MANY JOBS.
The NuTone “Power-Maid” is a
Mixer-Blender, an electric knife
sharpener, and a fruit juicer that
uses but one motor. Mixer-Blender
combination retails at $49.95, to
which knife sharpener can be added
for $4.95, and fruit juicer for $3.95.—
NuTone, Inc.
For Details Circle 153 on INQUIRY CARD

BANTAM PANTRY for mounting un-
der either wood or metal kitchen
cabinets, contains 8 plastic canister
drawers with airtight lids and conve-
nient pouring spouts, for storage of
dry foods and _ spices.—Continental
Wood Products Corp

For Details Circle 154 on INQUIRY CARD

SWITCH BOX CUTTER that reduces
cutting time by 50% and makes every
job perfect in shape and location is
claimed for by the Quickcutter dry-
wall cutting tool. Has cutting heads
for 2”x3”, 2”x4” or 4” round switch-
box openings. Eliminates patching or
irregular holes. Cuts %”, 1”, or 5%”
drywall.—Hartmeister Mfg., Inc.
For Details Circle 155 on INQUIRY CARD

Armstrong (WAX CLEAN
Use armstrong (WAKE —
a ae

SO EASY To us

cinein’
no meesy

nard scruaving ne me

nang aqoron rare
one - QORs
a erasers ten or ee , Armetrong ** rs

ay: mate ot

CLEANING AND WAXING are done
in one operation with Armstrong’s
new Wax Clean. Cleaning agents
loosen dirt and stains when spread
on resilient floors, and when wiped
away a protective and lustrous film
of wax remains. It will be sold in
quart and gallon cans and backed by
merchandising program.— Armstrong
Cork Co.
For Details Circle 156 on INQUIRY CARD

FOUR SIZES and three lengths of
Resinite’s Gold Stripe Super Hose is
now offered. Available in 7/16”, 12”,
5,” and %”. and in 25, 50 and 75 foot
lengths. Now eauipped with rugged
brass couplings which can be easily
removed and re-attached if necessary.
Also new packaging for ’56.—Resinite
Sales Corp.
For Details Circle 157 on INQUIRY CARD

GLASS FIBER AIR DUCT that re-
quires no insulation or vapor seal has
been announced for installation of
residential heating and air condition-
ing. Insul-Pipe, with 3,” inside di-
mension, can be mortised to fit around
45- and 90-degree elbows. Joints are
sealed with special adhesive tape.—
Gustin-Bacon Mfg. Co.
For Details Circle 158 on INQUIRY CARD

FINGERTIP STORAGE for small
parts is provided with Peg-Board
Junk Jars. No tools or screws are
needed to hang jars on Peg-Board
panels. Hanger clip inserts in panel
and jar-top bracket interlocks with
clip. Jars are 32” deep and 2” in di-
ameter and are ideal for nails, screws,
ete.—B. B. Butler Mfg. Co.
For Details Circle 159 on INQUIRY CARD

TUBULAR LATCH WITH GLASS
KNOBS provides savings up to 33%.
Perma-Lock knobs mounting and face
plate are 4%” thick solid brass. Trim
is available in all standard finishes—
brass, nickel and chromium.—Metal-
lon Products, Inc.
For Details Circle 160 on INQUIRY CARD

SKILLET ON THE SQUARE is de-
scriptive title of Wagner’s #4510
Magnalite skillet. Retailing for
$11.95, new design offers 20% more
cooking surface than same size 10-
inch round skillet. Although basically
square, it is styled to become a
matching piece with other Magnalite
utensils.—The Wagner Manufacturing
Co.
For Details Circle 161 on INQUIRY CARD

HARDWARE WORLD

NEW PRODUCTS

ALL-METAL Day-Glo signs are silk-
screened in black and “jetfire” red.
Signs are 10” x 14” and two holes are
provided for easy mounting. Assort-
ment includes ¥ dozen each of 10
different signs.—Hy-Ko Products Co.
For Details Circle 162 on INQUIRY CARD

POWERFUL “Little King” lawn
edger is powered by a 2 hp gas engine
with automatic rewind and governor.
Cutter depth is controlled by one-hand
control on handle. Can be converted
to trimmer by hand adjustment. —
Royal International Corp.
For Details Circle 163 on INQUIRY CARD

PACKAGED for counter or bin dis-
play, King Cotton 100% Nylon braided
line is now put up on 250” boards in
line sizes 15, 19, 21 and 24. Each board
colorfully labeled and_ cellophane
wrapped. — John H. Graham & Co.,
Inc.
For Details Circle 164 on INQUIRY CARD

MAY 1956

NEW COLOR TREATMENT has been
given ABCO Aluminum step stools.
Deluxe Model S202 has chrome finish
aluminum with yellow leg trim and
yellow rubber treads. Also available
in copper, red, blue, green and black.
List price is $12.95.— ABCO Metal
Products, Ine.
For Details Circle 165 on INQUIRY CARD

THREE NEW STYLES have been
added to the Comet electric lantern
line. They include a locomotive flat
black, a fire engine red, and a bull-
dozer yellow with red globe. All have
gleaming copper wire guards and
bails.—R. E. Dietz Company.
For Details Circle 166 on INQUIRY CARD

ALUMINUM THRESHOLDS com-
posed of just one piece cut down in-
stallation cost for builders and will
appeal to do-it -yourselfers. Afford
maximum protection against water,
cold drafts, dust, etc. Available in 30”,
32” and 36” sizes—Adams Engineer-
ing Co., Ine.
For Details Circle 167 on INQUIRY CARD

POWER TRIMMER-EDGER, the
Silex-Handyhot, has ten angle-adjust-
ments from horizontal to 90 degrees
vertical. Powered by 60 cycle electric
motor, unit has adjustable trimming
angle and adjustable clipping height.
—Chicago Electric Div. The Silex Co.
For Details Circle 168 on INQUIRY CARD

LUXO LAMP has announced a new
fluorescent model. Made of light
weight steel, lamp has maximum flex-
ibility and finger tip maneuverability.
Variety of brackets for clamping or
mounting to flat surfaces or walls,
desks, ete.—Luxo Lamp Corporation.
For Details Circle 169 on INQUIRY CARD

MADE FOR ABUSE, the Stanley
Cushion-Core screw driver features a
cushion core in the plastic handle to
absorb impact when tool is used for
purposes other than turning screws.
Made in full range of styles and sizes.
Priced from 85¢ to $1.85. — Stanley
Tools.
For Details Circle 170 on INQUIRY CARD

35% More

SPRAY ENAMEL
at NO EXTRA Cost!

spRAY
=oae mo OA

. in answer to public demand . . . the
NEW KRYLON GIANT CAN—the big-
pe can of spray enamel on the market
(16.20z.). . . the greatest value ever
= Ly customer . . . replacing the

- an, now discontinued. PRICE
REMAINS THE SAME, $1.69 list. What
a value . sales-builder . . . profit-
maker! Order today! (Krylon 6-oz. line
remains the same, 98c list) 17 colors.

CRYSTAL-CLEAR

Yes, Krylon Crystal-Clear also in the i
NEW GIANT SIZE, (16.2 oz.)—same 4
price, $1.95 list. Again, 35% MORE
Crystal-Clear at NO EXTRA COST!
(6-0z. size 98c list).

PLUS these NEW PROFIT
ABLE QUICK-TURN
SPRAY PRODUCTS

Zinc Chromate METAL PRIMER
Spray provides excellent bond for
bare meta! surfaces. Spec. MIL-P-

-A, Type 1: Aviation supply
stock No. R 52P 20405. Giant can,
$1.95 list.

Krylon-Houghton RUST VETO
Spray protects metal surfaces
against corrosion . . . resists oxida-
tion . . . displaces moisture, Giant
tan, si. 95 list.
STENCIL INK Sprays to for stencil-
ling, marking, coding, etc In-
creases life of stencils... speeds up
work—cuts down costs! 7 colors.
HIDE. a-MARK cover cost Bhan sa
containers re-usable
Soy Ories rapidly Giant can, m 316 69

ORDER FROM YOUR JOBBER
OR WRITE

KRYLON, Inc., Norristown, Pa,

KRYLON—THE BRAND WITH THE DEMAND

For Details Circle 39 on INQUIRY CARD

NEW PRODUCTS

—

NN ae crn nee aN EA Ae

PLUMBER’S HELPER, the Miller
Rod House, is designed to clean out
drain and sewer stoppages in matter
of minutes. As handle is turned, rod
is whirled down pipes to clean out
rags, scale, sand, grease and other
obstructions.—Miller Sewer Rod Co.

For Details Circle 171 on INQUIRY CARD

|REVISED LINE of Duncan Hines
| charcoal grills feature heavy-gauge,
cold-rolled steel construction; fire

||bowls with heat and rust-resistant
| gun metal grey finish; solid bottom

| fire bowls to eliminate dropping coals
|}and grease; and chrome plated, spa-

; | tula - flat and rod - type grids —Hemp
; | and Company, Inc.

| For Details Circle 172 on INQUIRY CARD

HOUSEHOLD CHORES
fied and lightened by the Carry-All
Clothes basket made of non-breakable

are simpli-

plastic. Can be used for many jobs
including bathing baby. Large enough
for many jobs, it is 284%” long, 1934”
wide and 11%” high. Weighs less
than 3 pounds.—Loma Plastics, Inc.
For Details Circle 173 on INQUIRY CARD

PRACTICAL ADVANCE in rotary
mower design is this Vac-U-Lift Inner
Ring that creates a wind-tunnel effect
to lift weed-seed heads and bent grass
fibers so that blade can cut them. Cut-
tings are then whirled around and
re-cut into fine mulch before dis-
charged.—E. T. Rugg Co.
For Details Circle 174 on INQUIRY CARD

FLUSH “SAFE-T-STEP” steps which
are built flush with the front edge of
rail is said to make Howard ladders
not only safer but also easier to stack.
This also puts maximum support at
front of step where load is greatest.
Ladders have grooved safety treads.
— Howard Manufacturing Company.
For Details Circle 175 on INQUIRY CARD

TWO JAW-CAPACITY RANGES are
feature of No. 99 Utility Cutter. Nar-
rower ranges handle soft bolts to 4”
and steel rods to 7/32”. By moving
two bolts cutter accommodates larger
materials such as insulated electric
wire to %” diameter.—Champion De-
Arment Tool Company.
For Details Circle 176 on INQUIRY CARD

HARDWARE WORLD

NEW PRODUCTS

GRIPTAC, a one-piece tackless carpet
anchor and edge binder is made for
use in doorways and other exposed
carpet edges. Griptac nails to floor
then carpet stretches to hook on punch-
perforated barbs. Raised moulding is
then tapped down to bind edge.—The
B & T Metals Company.
For Details Circle 177 on INQUIRY CARD

MASTER FRAMING RULE is a six-
foot folding wood rule with special
markings on the reverse side that
make it possible for professional and
amateur carpenters to lay out rafters
with speed, accuracy and simplicity.
Adaptable to laying out common, hip,
valley and jack rafters.—Master Rule
Manufacturing Company.
For Details Circle 178 on INQUIRY CARD

PYREX INTRODUCES TURQUOISE

Some of the most popular items in
the Pyrex ware line are now being
decorated in what is expected to be
the year’s most popular color .
turquoise. The manufacturer, Corning
Glass Works, states that its seven
standard colored opalware casseroles,
baking dishes as well as a_ four-
piece oven, refrigerator and freezer
set and a four-piece mixing bow] set,
are all now being made available in
turquoise.

For Details Circle 179 on INQUIRY CARD

MAY 1956

AMAZING new

CAT

ac hdd

gaitk

PAINT and VARNISH
REMOVE

Paint and VARNISH
ty Remover

wien acrTion

g *
~ y.
tJ

ie pe
L —— a

WASH AWAY PAINT AND VAR-
NISH REMOVER penetrates and
blisters surface films of paint in sec-
onds following a brush coat. Heavy
bodied, it clings to standing trims,
carvings or uneven surfaces for com-
plete stripping results. Made of non-
inflammable materials for extra safe-
ty, it removes paint, varnish and
enamel from wood, metal, glass and
plaster. Available quarts, pints and

gallons.—Dayton Color Works.
For Details Circle 180 on INQUIRY CARD

ANCHORITE WALL PLUGS actu-
ally snap apart behind hollow walls
and expand “inside” solid surfaces to
grab hold for firm installation. Elimi-
nates large holes in surfaces of plas-
ter, plasterboard, concrete, marble,
etc., when hanging such things as
pictures, mirrors, drapery, hardware.
—Wall Plugs, Inc.
For Details Circle 181 on INQUIRY CARD

DUAL PUR-
POSE, Tiny
Trimmer paint
scraper, is fur-
nished with two
blades. Wide
blade is for trim-
ming paint close
to sash on inside
of window, the
narrow blade for
outside work
where narrower
paint seal is ne-
cessary. Opposite
end of each blade

is for scraping labels, paint, etc.,
from glass.—The Fletcher-Terry Co.
For Details Circle 182 on INQUIRY CARD

20 Bucks

You Can’t
Go Wrong!

Takes Only
1 sq. ft. of Space

Over 50 million slow s wheels
were sold on portable original equip-
ment since 1945. The replacement
market for these wheels is ripe right
now. You can get your share of this
big market... get a Gleason
WHEEL DEPARTMENT in your
store, for less than $20.00.

The five sizes of wheels in the
Gleason Wheel Deal are all you
need to fit over 80% of the replace-
ment market. Special reducer bear-
ings enable you to fit 3 axle sizes
with one wheel bearing. Holds stock
to a minimum and assures fast
turn-over.

Gleason Wheel Deal No. 522 con-
tains 6”, 8”, 10” and 12” wheels, in-
dividually cartoned for easy pricing
and stocking. Wheel Deal includes
Free Metal Display, literature and
merchandising helps.

EXTRA!! Thousands of slow speed
wheels are sold every day for ‘do-it-
yourself’ projects. The Gleason
Wheel Deal enables you to cash in
on this big market . . . make extra
profits supplying wheels to do-it-
yourselfers in your area.

Mail Coupon for Details and Prices

GLEASON @) CORP.

258 North 12 Street, Milwaukee 3, Wis.

Please tell me all about GLEASON Wheel
Deal No. 522 with FREE All-Meto!l Counter
Display

Name

Address a

Gt eine . State

My Jobber Is: ..

Address

For Details Circle 40 on INQUIRY CARD

TWO QUALITY LEADERS every store needs

The Original Crystal Clear Plastic Spar—natural finish
gg or semi-gloss. Beautifies and protects inside and out-
side

Perfected REDWOOD FINISH—Now fortified with addition
of SRO-101 for greater durability. Also made in clear and
colored.

These Redwood Finishes are best by test. Contains no Rosin.
Made exclusively of heat treated oils.

Buy direct and save on our complete line of
Quality Paints, E and Supp

mon sastine 00 Security Paint Manufacturing Co.

1621 No. Indiana St., Los Angeles 63 Phone ANgeles 1-0358
"*Roval in Quality—Dutch in Price"

For Details Circle 41 on INQUIRY CARD

more and more dealers
are saying:

THE KEY TO
GREATER PROFITS

The Line With Greater
CUSTOMER ACCEPTANCE
The complete line of Geyer Farm
and Garden Tools signals quality
and efficiency to your customers.
That means fast, easy saleability
and greater profits for you. The
new improved display stand will
sell itself out time after time. If
you aren’t cashing in on the
Geyer line now, you should in-
vestigate its possibilities.

Write Loday for complete

catalog of tools and details of mer-
chandising and advertising aids.

494i: MANUFACTURING CO. <a GRI FFIN®

iolel Ga 7 Vee wm lea). fein with permanently attached Bearings “since 1899”

Here’s the “good line of
hinges to handle”... that’s
the trade’s way of saying,
“We like to sell Griffin
products.” Full line of
wrought steel butts and
shelf hardware. Just dis-
play them, and you'll sell
them. Order in any selec-
tions you know your cus-
tomers want.

MANUFACTURING CO. ERIE, PA.
For Details Circle 43 on INQUIRY CARD

For Details Circle 42 on INQUIRY CARD

MARSHALLTOWN TROWEL COMPANY «+ MARSHALLTOWN, IOWA

For Details Circle 44 on INQUIRY CARD atee ae

“YOU NEED A THIRD ARM e « e to achieve constant store improvement, y In intaining or increasing
patronage in your establishment. This valuabl “Third Arm"' Is the Merchandising-Moderniza-
10-POINT tion Kit.
es . + lt contains a large graph sheet and scaled modules representing table and wall fixtures alon
Merchandising-Modernization with many othe eats instructions for ate. pet in store layout, scone
KIT or step-by-step improvements. Our readers may procure this valuable ''Third Arm'' for only
one dollar ($1.00). Send money order or check today.
HARDWARE WORLD SERVICE BUREAU 1355 Market St., San Francisco 3, Calif.

For Details Circle 45 on INQUIRY CARD

64 HARDWARE WORLD

1856 HOME BUILDERS MER-
CHANDISING PROGRAM BY COLE-
MAN, 16-page catalog covering a full
assortment of ready-made model-home
merchandising aids for builders, of-
fered by Coleman Company for their
dealers to distribute to home builders.
Included are outdoor decorations such
as flags, balloons, and posters for
different rooms of the house that tell
how air-conditioning works, as well as
fact-cards for financing information,
specimen guarantee bonds on air-con-
ditioning and water-heating equip-
ment.

For Details Circle 200 on INQUIRY CARD

SPRING AND SUMMER CATA-
LOG OF GARDEN AND LAWN SUP-
PLIES, 120-pages, lists more than 600
separate items stocked by The Schoell-
kopf Company. Includes lawn and gar-
den tools, hand and power mowers,
trimmers and edgers, carts and
spreaders, garden hose, sprinklers,
nozzles and accessories, scales, seed-
ers, sweeps and shapes, shears, wheel-
barrows, sprayers, weed killers, tents
and tarpaulins.

For Details Circle 201 on INQUIRY CARD

INCREASURE YOUR ACCESS-
ORY SALES WITH MODERN
WOODALL 3-D DISPLAY UNITS is
catalog page offered by Woodall In-
dustries, Inc., covering their vertical
and Easel-model units for window
and in-store displays.

For Details Circle 202 on INQUIRY CARD

PIPE NIPPLES, catalog 755, 16
pages, published by Pittsburgh Nipple
Works, Ine., Catalog gives complete
details and complete prices.

For Details Circle 203 on INQUIRY CARD

MAY 1956

BROCHURE covering its new, im-
proved line of pest-control products
for lawn and garden care is offered
by Diamond Black Leaf Company.
Supplementary information includes
review of dealer advertising and sales
promotion helps and complete price
schedules.

For Details Circle 204 on INQUIRY CARD

nuter geile = 5
weter wiftrners
drawers \bea

CONSOLIDATED CATALOG, show-
ing complete line of Rapidayton water
appliances, has been issued by The
Tait Manufacturing Co. The 36-page

”

catalog is 8,” x 11”, has a four-color
cover and is printed in two colors
throughout the inside. It shows jet,
reciprocating, submersible pumps
and water systems, manual and auto-
matic water softeners, and upright
and submersible cellar drainers.
For Details Circle 205 on INQUIRY CARD

TO RECEIVE ANY OF THIS PRINTED MATTER CIRCLE NUMBER
ON INQUIRY CARD PAGE 68

ADJUST-A-BILT VIZUPOLES, 24-
page catalog illustrating tension-poles
and semi-permanent poles for store
display and merchandising, is offered
by L. A. Darling Company. The new
Vizupoles features channel uprights
into which brackets, lateral jointers
and display attachments lock secure-
ly with twist of a screwdriver.

For Details Circle 206 on INQUIRY CARD

STAR SNAPIN “SPRING WING”
TOGGLE BOLTS for fastening fix-
tures to thin or hollow walls, is cov-
ered in full details and with illustra-
tions in two-color folder offered by
Star Expansion. Sections are devoted
to helpful hints and specifications as
to size of bolt and drill required for
use with each fastener.

For Details Circle 207 on INQUIRY CARD

CATALOG-PRICE LIST CIRCU-
LARS, featuring the newest “Select-
a-Pak” hardware assortments, is of-
fered by National Lock Company.
Circular, printed in two colors, illus-
trates display boards, panels, and lay-
outs pertaining to specific assort-
ments. Space is allowed for jobber
imprints.

For Details Circle 208 on INQUIRY CARD

“HOW TO USE POWER HACK
SAWS,” pocket-size booklet, contain-
ing photos and sketches relating to
the selection and use of blades, pul»
lished by The Capewell Manufactur-
ing Company.

For Details Circle 209 on INQUIRY CARD

(More Free Literature
Cont. on page 72)

iy
&e

Sports Department Should Pay Its Way

AINTAINING a sports de-

partment in a hardware
store as a necessary “accommo-
dation” without making an ef-
fort to put it on a self-support-
ing basis whereby it returns a
reasonable profit on money-in-
vested, as well as a square-foot-
age basis, is in most instances a
mistake.

Every department in a store
should carry its own weight, as
well as contribute its fair share
to the support of the over-all
operation. There are isolated
instances where a loss in a de-
partment is more than offset by
the amount of business it draws
to other departments of the
store. This is not generally true
of the sports department, and if
your sports department is not
on a paying or self-supporting
basis there are specific steps
that can be taken to rectify the
situation.

A good example of this is the
case history of Wilmot Hard-
ware Company, Roswell, New
Mexico, who ten years ago
found themselves with an “ac-
commodation” sporting goods
department on their hands, and
decided to do something about
it.

According to S. B. Ogles, gen-
eral manager of the store, the
sports department was not pay-
ing its way, and the presence

of powerful competition from
chain stores, mail order houses,
etc., made “at list” selling a
practical impossibility.

However, well aware that out-
door sport, particularly fishing
and hunting were building up
rapidly in the northern New
Mexico area, shortly following
the close of World War II, Mr.
Ogles embarked on a long-range
sales building program which
has had some rather eye-open-
ing results.

For one thing, Wilmot Hard-
ware Company sells 60 per cent
greater volume of sporting goods
today than it did in 1946, and
most important, net profit is up
several percentage points. In
1946, sporting goods _ sales
amounted to $53,158.00 as com-
pared to more than $68,638.00
for the past year. While it is
true that many sports depart-
ments in hardware stores do
considerable less volume, and
have no ambitions to reach the
50-, 75- or 100-thousand dollar
class, the steps followed by Wil-
mot Hardware are basically the
same as those that will be nec-
essary if you are seeking to lift
sales from $5,000 to say $10,000.

There have been some “ups
and downs” during this period,
but most of them have been
traceable entirely to similar
fluctuations in local incomes. In

the main, the store has shown a
steady increase and the sport-
ing goods department is now one
of the most vital in the store. In
fact, in a complete remodeling
last year the sporting goods de-
partment was given approxi-
mately 35 per cent more space,
“opened up” for more conve-
nient, self-service shopping on
the part of the customer and
largely converted to one of the
store’s top attractions.

Added "Expert" to Sales Staff

The story of how the sporting
goods department was built up
in this way is one of simply iso-
lating unfavorable features and
eliminating them, according to
Mr. Ogles. First, and probably
the greatest single step was the
acquisition of Earl Packerham,
a prominent Roswell athlete, as
sporting goods department man-
ager. Packerham, who has won
one prize after another during
his athletic career as an athlete,
and who is an avid hunter and
fisherman, brought to the store
excellent merchandising ability
and a first-hand knowledge of
the Roswell area from the
sportsman’s standpoint which is
of prime importance.

The program which the New
Mexico hardware store has fol-
lowed in making its sporting
goods department grow increas-

HARDWARE WORLD

ACTION

SAE

\UTOLOADING

QHOTGUN

3-Shot Capacity

e Remington POWER-MATIC action that softens recoil
Fastest loading shotgun ever made.

“ Light weight (about 7 Ibs.) that
LABLE IN 12 GAUGE * makes handling faster . .
ORTSMAN - 58ADL = ‘e Fast, easy take-down.
{IGHER GRADES ONLY. e Barrels can be interchanged without adjustment.
e Non-recoiling barrel.

SPECIFICATIONS ON
‘REVERSE SIDE.

DYel¥lol(-Melailolamelelae

LIGHTER WEIGAT- “Dial-A-Matic” load control.

IS CSV of-telUhiii0] mv Zelele Melate Muil-tie] Milaltiatsts

(everett eelilemilicmage) i miariaal ol-te| on receiver.
LIGHTER RECOIL. Perfect, hand-fitting grip

3 aa FALTER HANDLING. Balance Be it belongs
FASTER SHOOTING

PRETAIL PRICE SUBJECT I
* Power-Matic principle introduced for the CHANGE WITHOUT >
first time on the famous new Remington

Model 740 Woodsmaster@® and now in
use by scores of thousands of big e fi
Remington

game hunters all over the world!
1N AMERICA PRESENT

. carrying easier.

THE OLDEST GUNMAKERS THE NEWEST GUNE

wypotout rweorend pry vey huadlor. will

{smau-58

REMINGTON POWER-MATIC ACTION soft- SPECIFICATIONS.
yap . ens recoil. As gas moves the Power- SPORTSMAN-58ADL. STYLE: 3-shota

=
aang es oe Matic piston rearward there is a forward loading shotgun —take-down, ham
— —— reaction on the gun, opposing and slow- less. solid breech.. GAUGE: 12 ga

ee ee ee BARREL: High strength Remington P
shoulder. ate tat Lit ¢ :

; Improved cylinder, modified,
NEW WOOD, METAL FINISHES. Special new wood ta. Reminaton Special Skeet bar
finish brings out and ‘‘windows” the rich wainut oe ire en ae : é
grain in a durable high gloss. New velvet-smooth , ;, Lengths 26, 28, 30 inches. Maxi
metal finish on receiver and bolt gives greater strength for modern heavy loads,|
wear and rust resistance . . . insures dependable, . cluding standard-length (2%’’)
lightning fast operation. nums, SAFETY: Convenient. cross
type. RECEIVER: Extensively inscri
game scenes and fine scroll; matted
“DIAL-A-MATIC” LOAD CONTROL. With exclusive ‘‘Dial-A-Matic”’ surface, STOCK & FORE-END: Ameri
load control and Power-Matic action, Remington Sportsman-58 is
the only gas-operated autoloading shotgun that insures positive,
dependable operation and lightest recoil with all standard-length
(2%”) shotgun shells—magnum and regular. instant finger-tip adjustment 2" d re
. dial “L’’ for light (low-base) loads, ‘‘H’’ for heavy (high-base) loads. . rop at heel, s rop at co
WEIGHT: About 7 Ibs. EXTRAS (availd
oh mmole Lol lifelate] Emolalelge[-) Fam ol-tal(e] Mare
TRIGGER FINGER DOES ALL THE or length. of stock, recoil pad,
WORK. Hands never leave shooting lated rib barrel.
position—one squeeze and the fast
autoloading action chambers another

shell, ready to go. Barrel is non-recoiling. ~~ AVAILABILITY
Wrelitelel (minim Mame (eltle 1 -

walnut, checkered. Pistol grip
decorative grip cap. Black butt pl
STANDARD STOCK DIMENSIONS: 14” Iq

BALANCE WHERE IT BELONGS. The Sportsman-58

is designed without compromise to be the

fastest-handling, fastest-pointing autoloading Uy (ie, ;

shotgun ever made. Swing and follow-through af “he Vinb OL. |
are smooth and natural. Light weight (about 7 Ibs.) is scientifically dis-
tributed for optimum handling and shooting ease.

th « YU VC Vi, SM
SUPREME DEPENDABILITY. High speed camera photographs g -
Sportsman-58 cycle of operation to make sure moving parts he Af, yp ph? if f-

are perfectly synchronized. Severe laboratory torture tests W-/ VOCS ° fll

duplicated toughest tropical and arctic climates to insure
dependable functioning under all shooting conditions.

QUICK-CHANGE BARRELS — EASY TAKE-DOWN. Switch barrels of
appropriate length and choke for whatever kind of hunting or
shooting is desired —in seconds. Sportsman-58 barrels are
completely interchangeable — need no special fitting. Barrel
and fore-end are disassembled in one motion. Trigger assembly
comes out as a unit simply by removing 2 pins. No tools
required.

FASTEST-LOADING SHOTGUN EVER MADE!
Chamber one shell and load the second
shell in the magazine in one motion! 3
shells can be loaded in 3 seconds. To
single-load, simply drop shell in port and
press action release.

INSCRIBED GAME SCENES. Decorative game scenes and fine scroll are inscribed on both si@es of
Sportsman-58 ADL receivers, further enhancing the beauty of this streamlined autoloader.

ingly large has been a relatively
simple one. First, both Mr.
Ogles and Mr. Packerham have
agreed on exclusive handling of
high - quality, nationally - adver-
tised, favorite- brand sporting
goods exclusively. This is true
down to the smallest detail and
because many of the franchises
obtained in this way have been
exclusive ones, the New Mexico
store has a practical answer to
the “competitive price problem.”
Where an unfailingly popular
list of brands are offered, the
customer is less inclined to
haggle over price, the store has
found.

Department Given Promotional
Banking Needed

Next, the sporting goods de-
partment is given support with
a colorful, continuous promo-
tional program which incorpo-
rates newspaper advertising, ra-
dio spots, frequent contests for
hunters and fishermen, etc. All
of these follow standard, tradi-
tional lines, and have been ex-
tremely popular with customers.

Third, with Mr. Packerham
on hand as a “practicing expert”
in all phases of sports, the store
puts a new emphasis on service.
Daily reports on fishing pros-
pects in the area are capsulized
and the information posted on
a convenient “hot news board”
at the entrance of the sporting
goods department.

This is not an expensive ser-
vice in either time or money as
most of the information can be
gleaned from active sportsmen
who have just returned from the
field, or from local newspapers,
and their sports editors. Strange
as it may seem, the thing most
sportsmen are most in need of,
and are always looking for, is
up-to-date information on spe-
cific areas and streams. Where
any area is not covered, Mr.
Packerham gets on the long dis-
tance telephone and gets the in-
formation himself.

Another highly important fac-
tor is the continuous use of
“want book” stock - building.
From the day he took over the
sporting goods department, Mr.
Packerham has seen to it that
no customer’s request goes un-

MAY 1956

answered and even though the
item isn’t in stock. If there are
several requests for it in any
given month it will be added.
Unusual baits, plugs, lures, odd
size ammunition, treasurer-
building hunting accessories are
typical of the items which have
been added to the inventory in
this way.

Sponsors Local Ball Team

Then there is the matter of
active participation in the com-
munity sports. Wilmot Hard-
ware Company sponsors a base-
ball team in New Mexico’s
Little League, with each player’s
uniform listing some of the de-
partments which the big hard-
ware store offers. The team has
been a top contender for the
past several years, and under-
standably, has been an excellent
source of good will and publicity.

For smaller stores with a
budget that would make spon-
sorship of an entire team pro-
hibitive, there is the alternative
of co-sponsorship with one or
more neighborhood merchants.

Every item in the sporting

goods inventory has been put on
a “perpetual inventory basis”
and with regular physical in-
ventories added there is very
little opportunity that shelf
warmers and slow-movers will
accumulate. The stock is kept
tight and fluid despite its con-
stant increase in size and there
has been a noticeable scarcity of
markdowns or clearances to con-
tend with.

Lastly, while he agrees that
there are many pros and cons
on the subject, Mr. Ogles makes
use of premium stamps in all
departments of the store. Not-
ing the tremendous volume of
customers which local super
markets have attracted via the
redemption stamp plan, Wilmot
Hardware Company went into
the same sort of merchandising
operation, and finds that it is par-
ticularly helpful in the sporting
goods department, where “big
ticket” sales such as guns, out-
board motors, boats, barbecues,
camping equipment, etc., mean
that the redemption stamps
brings a highly desirable pre-
mium return to the customer.

SPORTS BOOKS ARE FAST SELLERS

- ' Ni
fa) AN

BOOK DEPARTMENT, featuring books on sporting subjects such as “How to
Tie Flys,” “You'll Recognize This Bird,” “Guns & Their Care,” and the like,
are showing a good profit for the New York Hardware, Los Angeles. Well over
half of the books stocked retail for $5 or more, which means a nice profit is
made when a sale is made. And these sales are made surprisingly often. Keeping
the books in a glass showcase may seem the wrong merchandising approach.
Not so! So says the hardware firm. They tried stocking the books on top of the
counter, and even tried regular book display racks. Sales fell off, but when
books were placed back in case again sales returned to normal. Employees
when questioned regarding this, felt that when a prospective customer has to
go to the trouble to ask to see a book that he is much more likely to buy it.

SPORTS PROMOTION of the MONTH

(Scheduled on our calendar,
page 49, for June 16-29)

OBJECTIVE—Is to call attention to the close
relationship between the various acquatic sports
and to promote all the various types of gear that
go hand-in-hand with Summertime water sports
activity.

WINDOW—Should be representative of the mer-
chandise stocked and should include something
for every member of the family from the toddler
who is just learning to swim to “grandpa” who
likes to sit under a beach umbrella and watch
others play in the water.

IN-STORE-DISPLA YS—These should be built
around the two major pieces of equipment, boats
and outboard motors, if stocked, as they are both
a must for the serious water enthusiasts. The
accessories, surf boards, water skis, skin diving
equipment, and of course life jackets, boat and
deck chairs, should be with and around the boats
and motors. Rope, another important accessory,
can be displayed very effectively by using it in
large coils, or draped in and around specific items
of merchandise for the stage-prop atmosphere
it provides.

Get Ready For
SELF-SERVICE

To get the full advantages out of a self-
service type of operation, layout, fixtures,
and special departmental arrangements are
necessary.

OUR STORE IMPROVEMENT KIT...

will help you to achieve the kind of set-up
you want when you change over to self-
service.

It contains a large graph sheet and scaled
modules, representing table and wall fix-
tures, along with many ideas and complete
instructions for effecting changes in store
layout, full modernization or step-by-step
improvements. Our readers may procure
this valuable kit for one dollar ($1.00).

Just circle the Inquiry Number (Appear-
ing below this ad) on one of the Reader
Service Cards between pages 68 and 69
and you will receive the kit and invoice
promptly.

HARDWARE WORLD SERVICE BUREAU

For Details Circle 48 on INQUIRY CARD

RECOGNIZED QUALITY!

Schrade-Walden Cutlery Corp.
1776 Broadway, N.Y. 19, N.Y

fern’, of Imperic Knife A ‘ Co

For Details Circle 49 on INQUIRY CARD

HARDWARE WORLD®

GA a REIT et I COE a sw DR

New, big profit item for
Do-It-Yourself market

NSTALL GATES UNDERGROUND
Sprinkler System Yourself

Eosily instetled in one day... withos! domoging poor laws

Now — with Gates S-1 Merchandiser—
you can sell your customers exactly
what they need to put in a complete, suc-

cessful underground sprinkler system
themselves.

Gates 50-P polyethylene
pipe is impervious to soil
acids... won’t rot, rust
or corrode... or crack
from freezing. Light, flex-
ible, easy to handle.

The Gates Sprinkler System uses light,
polyethylene pipe that can be cut with
a pocket knife, and fittings that anyone
can install with a screwdriver. So easy
to assemble the average system can be

Sprinkler heads, Elbows,
Tees, Connectors,—every
fitting needed is included
in S-1 Merchandiser

assortment. put in in a day.
A stock of parts...NOT A KIT

The number of sprinkler heads, length of pipe etc. for various sprinkler systems varies

widely. With the Gates merchandiser, you provide customers the opportunity to get

just the parts they need for their lawn.

Installation Guides Furnished FREE Order from your Wholesaler — today

With this merchandiser you get copies of a complete “how to It’s easy to get into the fast-growing sprinkler system business.
do it’’ guide that tells customers everything they need to Simply ask your wholesaler for Gates S-1 Merchandiser. The mer-
know about installing a sprinkler system. chandiser and pipe are priced separately. Merchandiser includes :—

which you loan to customers. This gauge enables customers @ Colorful, ‘‘self-selling’’ counter display
to measure available water supply simply and accurately. It’s @ Water-flow Gauge, installation booklets, banners and
a Gates exclusive—enables anyone to design a professional hand-out pieces.

quality system that waters all the yard evenly.
The Gates Rubber Co., Denver, Colorado.

7s ie

TPA 101 4

Gates Underground Sprinkler System

NEWLY DEVELOPED EVANS
CHALK line

line

than any other
Chalk Line made!

¢ Built-in Plumb Bob tip for
easy one-man work.

* Slide action brake separate from
rewind handle. Automatically
unlocks on rewind.

* Sturdy die-cast aluminum case
practically indestructible.

¢ Easy to fill. 44 turn screw opening
— won't come loose accidentally.

¢ Hook ring for one-man chalking
and plumbing.

¢ Rewind handle folds flush.

¢ Unconditionally guaranteed.

¢ Available with 50-ft. and 100-ft. lines.

STOCK EVANS
CHALK CARTRIDGES

Spill-proof refills
Perfect for use in any Chalk
Line. Retail 10¢ each—one full
ounce and Evans Replacement
Lines—wound on reusable
plastic reel.

50 ft. 25¢ retail.

RETAIL
FROM

EVANS KING-SIZE
6, 8, 10, 12-ft. TAPES

tand Up Straight for One-Man Measurements

DOUBLE MARKINGS
Work in feet and inches? Hytyt types
1 in 1
~~ en yd Fill? 4 vlnlt
400 Trumbull Street - Elizabeth, N. J.
For Details Circle 51 on INQUIRY ‘CARD

FAMOUS EVANS
Read Here
Ewart RULE CO.
2

“HOW TO BE A TOP-NOTCH
BAIT CASTER” 24-page pocket-size
booklet printed in two colors and con-
taining many half-tone illustrations
of techniques and products, published
by Shakespeare Company. Advice on
bait casting is given by U. S. “Pro”
Champ Ben Hardesty. There is space
on back of booklet for imprinting
dealers name.

For Details Circle 210 on INQUIRY CARD

INTERLUX YACHT BOTTOM
PAINTS manufactured by Interna-
tional Paint Company, Inc., are shown
and described in chip-folder offered by
firm. Marine paints covered in folder
include topside, deck, waterline strip-
ing, engine and interior paints. Folder
has place for imprint or stamp.

For Details Circle 211 on INQUIRY CARD

ENVELOPE CATALOG #86, 36-
pages, lists over 1800 different en-
velope stocks, styles and sizes for
just about everything that gets mail-
ed. An “Envelope Specifier” helps se-
lect the best size for any purpose in
matter of seconds. Offered by Direct
Mail Envelope Co., Inc.

For Details Circle 212 on INQUIRY CARD

WHOLESALE HARDWARE IN-
DUSTRY CATALOG PAGE SPECI-
FICATIONS, four-page folder made
available by the National Wholesale
Hardware Association to manufactur-
ers who distribute through the hard-
ware field. They hope to standardize
cut size and style for the benefit of
the entire industry.

For Details Circle 213 on INQUIRY CARD

NIAGARA HAND TOOLS FOR
SHEET METAL WORK, 12-page bul-
letin, offered by Niagara Machine &
Tool Works, describes firm’s extensive
hand tool line, and includes nine new
hand tools.

For Details Circle 214 on INQUIRY CARD

“HOW TO USE BAND SAWS,”
pocket-size booklet giving informa-
tion about the use of equipment and
selection of blades, published by The
Capewell Manufacturing Company.

For Details Circle 215 on INQUIRY CARD

HALLITE BY WEAR-EVER, bro-
chure regarding new display unit and
advertising program, made available
by The Aluminum Cooking Utensil
Co., Ine.

For Details Circle 216 on INQUIRY CARD

“MAKING A PREMIUM WORK—
THE GIMMICK THAT MOVES
YOUR GOODS,” a 16-page booklet
that tells you how to move merchan-
dise through effective use of premi-
ums, is being offered by Stetson China
Co. Booklet gives 18 methods of using
premiums to increase sales and move
merchandise at the manufacturer, job-
ber and dealer levels.

For Details Circle 217 on INQUIRY CARD

FREE LITERATURE

th ate AOE BEA SA OLB ITE MO NOIRE IO

HOW TO BOOKLET on do-it-your-
self floor sanding, is available from
The American Floor Surfacing Ma-
chine Company. This step-by-step il-
lustrated booklet deals with the week-
end art of making old, worn, scratch-
ed, marred, uneven and painted floors
look new again. Booklet contains a
check list of equipment needed, some
do’s and don’ts on running the floor
sander, method of using drum sander
and edger, choice and sequence of
using abrasives, a word about disc
sanding and the final application of
seal and wax.

For Details Circle 218 on INQUIRY CARD

“DEALER’S PROFIT BOOK,” 12
pages providing retailers with an
easy-to-read illustrated explanation of
ways to increase business through tie-
ins, shows, contests, hobby clubs, com-
munity displays and other specific
public relations techniques, is now
available from Revell, Inc. Complete
instructions are offered on how to
form hobby clubs, etc. Included are
sample newspaper releases which
dealers can copy and send out.

For Details Circle 219 on INQUIRY CARD

“HINTS FOR THE HANDYMAN,”
a 12-page illustrated handbook tells
where and how to use Masonite Presd-
wood products, giving complete data
on products in the line and their com-
mon uses, do’s and don’ts in handling,
joint treatments, installation of “Peg-
Board” panels, shelf construction, in-
terior partitions, cabinet and door
construction, and is obtainable from
the Masonite Corporation.

For Details Circle 220 on INQUIRY CARD

“MAKE UP YOUR OWN MIND
ABOUT USING POWER TOOLS
TEAMED WITH MACHINE
TOOLS,” is booklet issued by Delta
Power Tool Div., Rockwell Manufac-
turing Company, illustrating and ex-
plaining in eight pages the advantages
of teaming standard industrial power
tools with special-purpose machine
tools. Included in booklet are the 14
principal industrial power tools in the
Delta Line.

For Details Circle 221 on INQUIRY CARD

1956 RUST-OLEUM CATALOG,
presents in 28 pages an important
treatise in rust prevention with illus-
trations of Rust-Oleum uses and ap-
plications throughout industry. High-
lights are two pages devoted to Rust-
Oleum penetration through rust to
bare metal as measured by radioactive
tracer techniques. Catalog may be ob-
tained from the Rust-Oleum Corpora-
tion.

For Details Circle 222 on INQUIRY CARD

HARDWARE WORLD

VUES VURCIQIUGY QPEIINICE SY SEUEEE

NEWS ... about People and Firms (Continued from Page 25)

Sobiloff Announces Plans for
Marshall-Wells at Congress

H. J. Sobiloff, chairman, Ambrook
Industries of New York, which recent-
ly acquired more than half of the
Marshall-Wells Wholesale Hardware
Company stock, attended the annual
Congress in Portland of the wholesale
firm, February 27-29. At that time he
announced that plans are under way
to give the firm a “shot in the arm.”

Mr. Sobiloff estimated that Mar-
shall-Wells sales this year will ap-
proach $115 million, about $15 mil-
lion above last year. He also stated
that there will be 70 new indepen-
dently owned Marshall-Wells stores in
1956. About 40 of these will be in the
Portland-Seattle area.

Plans for opening of new sub-ware-
houses in Oregon and Washington this
year to serve the firm’s industrial
business as well as retail stores were
announced by Mr. Sobiloff while in
Portland.

As part of the firm’s revitalizing
program it was later announced that
O. E. Stevens, general manager of the
Portland and Seattle branches had
been appointed a vice president of the
company. Mr. Stevens will continue
as general manager of the two North-
west branches, with headquarters in
Portland.

There were about 600 hardware
merchants and their wives attending
the Congress in Portland. Business
sessions were held at the Columbia
Athletic Club and buying sessions at
the Portland warehouse.

One of the featured speakers at
the Congress was Seth Marshall, one
of the founders of the big wholesale
hardware firm, who still operates his
own hardware store in Wisconsin.

Owens-Corning Fiberglas
Distribute Window Screen

Air-Lite Fiberglas, manufactured
by Plastic Woven Products, Inc., Pat-
erson, New Jersey, will be distributed
throughout the Eleven Western States
by the Fiberglas Engineering and
Supply Division of Owens-Corning
Fiberglas Corp., Santa Clara, Cali-
fornia.

Opens L.A. Office

Establishment of a West Coast
regional office in Los Angeles has
been announced by Top Value Enter-
prises, Inc. C. L. Story has been ap-
pointed regional manager and will
direct activities in the territory which
includes California, Arizona, Wash-
ington, Oregon, and Nevada.

Whitlam Named for N. Calif.

“Barney” Barnett, Oakland, Calif.,
has been named sales representative
for the Northern California territory
by The J. C. Whitlam Mfg. Co.

MAY 1956

Named
President
of
Marshall-
Wells q

Gordon V.
Mead

Gordon V. Mead, formerly general
merchandising manager of Firestone
Tire and Rubber Company, has been
elected president of Marshall-Wells
Company, succeeding John H. Moore,
who retired.

Mr. Mead had been with Firestone
since 1929. After training under the
company’s sales and merchandising
program, he was manager of firm’s
retail stores in various cities. He re-
turned to firm’s headquarters to de-
velop a program of diversified prod-
ucts, was later named wholesale sales
manager and had been general mer-
chandising manager since 1952.

Marshall-Wells, with headquarters in
Duluth, Minn., has branch operations
throughout the United States and
Canada, including operations in Port-
land, Seattle, Spokane, and Billings.

Builders’ Hardwaremen Will
Meet in Santa Barbara in May

The Eleventh Annual _ Builders
Hardware Conference, sponsored
jointly by the Pacific Coast Chapters
of the National Builders’ Hardware
Association, the American Society of
Architectural Hardware Consultants,
and Builders’ Hardware Clubs, will be
held at the Santa Barbara Biltmore
Hotel, Santa Barbara, Calif., May 20
to May 22.

While the conference opens on Sun-
day, with registration from 10:00 am
to 5:00 pm, the first business session
is scheduled for 9:00 am Monday
morning. Theme for the conference has
been designated as “Horizons Un-
limited,” and guest speakers will
cover subjects pertinent to the indus-
try and implement the theme.

In addition to the business sessions,
an enjoyable social program, includ-
ing dancing, golf, bridge tournaments,
cocktail parties, conducted scenic
tours for the ladies, and swimming,
has been planned.

Sandee Names Vivian S.M.

David L. Vivian has been appointed
sales manager, Garden Hose Division,
Sandee Manufacturing Company. Mr.
Vivian has been active in executive
capacities for the past three years in
Sandee Sales and Manufacturing op-
erations.

NEW UNIT PREVIEWED BY WHOLESALERS

¢
L ; iS ns
i S 8 “ii bad ae

THE CORD WITH THE MAGIC END is getting close inspection by whole-

salers who saw the Western premier of the Presto Control-Master that is
claimed to make a whole family of appliances fully automatic. The first ap-
pliances offered to be used with this new plug-in device are several sizes of
fry pans and a grill. Those looking at the device and the impressive display
material are (Il. to r.): Frank Gallion, electric department buyer, Dunham,
Carrigan & Hayden, San Francisco; Charles Lutz, housewares buyer, D. C. &
H.; William Larson, No. Calif. sales, National Presto Industries, Inc.; Robert
F. Draper, Presto vice president, director of sales, Eau Claire, Wisc. (points to
the automatic unit); Ben F. Halliday, sales manager, D. C. & H.; and Paul R.

Seaman, Presto Western sales manager.

sAVE 60%,

OF YOUR

CATALOG COST

Introducing the

SELF-SERVICE PLAN

THE FIRST SOUND PLAN FOR CATALOG ECONOMY
First: — the value of local compiling as a necessary

First: to provide technical printing assistance without costly
* equipment outlay.

First: to provide a flexible method to adapt salesmen's
* advance copy to final catalog production.

First: to provide a method that will minimize the effect
* of price changes during catalog production.

WRITE’ TODAY for full particulars.
QUAD-line Typesetting —

HARDWARE CATALOG DIVISION

QUAD-line Typesetting (Established 1952)

Address Correspondence to: 212 East 3rd Street, los Angeles 13, California
PLANT—345 E. Garvey Ave., Monterey Park, Calif. (7 miles from Los Angeles)

For Details Circle 52 on INQUIRY CARD

GIBSON

Keep Things in Place

Bright nickel finish * Need no adjusting
No jutting points * Retail for 10¢ in East
Double spring for greater holding power
Large size grips 34” to 114” diameter

* Small size grips 14” to 7%” diameter

GIBSON GOOD TOOLS, INC. SIDNEY 9, N. Y.

West Coast: T. F. Richardson, 280 Seventh St., S. F. 3, Calif.

For Details Circle 53 on INQUIRY CARD

—
Self-Compacting

GRASS CATCHER

SO NEW—SO EFFICIENT —
IT SELLS ON SIGHT!

Grass cuttings are automatically thrown back from front of
catcher. Saves stooping; Eliminates danger to fingers; Permits
greater catcher capacity.

FOR EXTRA PROFITS

Stock and display them prominently.
Every home owner a prospect.

COIRCHER K) KATCHER ) Manufacturing Company

For Details Circle 54 on INQUIRY CARD

~Stalafle,
FREEZE
Sy PROOF

YARD

HYDRANTS

Assure uninterrupted outdoor
water service the year around. The
shutoff valve is below the frost line.
All brass and copper. Valve assembly
removable. Ideal for homes, farms,
tourist courts, trailer parks, golf
courses, factories and cottages. Write
for Bulletin 1001.

Order from your jobber

STRATAFLO PRODUCTS, INC.
. FORT WAYNE 1, INDIANA
For Details Circle 55 on INQUIRY CARD

IMPULSE
MERCHANDISER

FOR IMPULSE
SELLING!

VAR
JET-AERATOR
IMPULSESPAKS

The IMPULSE-PAK has a MEL-O-FLO JET AERATOR encased
in transparent plastic and mounted on a colorful self-selling
4” x 6" card illustrating the use ana installation of each
model — 6 models available.

The IMPULSE MERCHANDISER is a sturdy, attractive three-
color enameled display rack...holds two dozen assorted
MEL-O-FLO JET-AERATOR IMPULSE-PAKS.

‘SHAMES U. S. PAT. 2,707,624

For Details Circle 56 on INQUIRY CARD
HARDWARE WORLD

WESTERN HARDWARE CONVENTIONS .. . 6,000 at Long Beach Meet

More than six thousand deal-
ers and members of their fami-
lies of the Pacific Southwest
Hardware Association attended
the 34th Annual Convention
held in Long Beach February 21
through the 23.

Jack Walsh, merchandising
director for the National Retail
Hardware Association, and
Arthur H. “Red” Motley, presi-
dent of Parade Publications,
were the two featured speakers
at the opening business session
on Tuesday.

A highlight of the meet was
the address by William Chaney,
executive vice president of the

DEALERS line up for chow .

EXHIBITORS discusses product . .. pose with plastic Xmas tree .

PASSING OF THE GAVEL and change of presidents took place at the
luncheon meeting on second day of the three-day Convention and Show. Loren
D. Pedrick, (left) outgoing president from Pedricks Hardware, Phoenix, hands
symbol of the office to incoming president Glenn A. Cornwall, Cornwall &
Kelty, Glendale, Calif., as past officers, speakers and guest at the head table
look on.

picture, and the role that credit
can play in the hardware indus-
try if used wisely.

National Foundation for Con-
sumer Credit, who explained the
role of credit in the distribution

. . fill their plate ... hunt a place to sit . . . and listen to music.

. . and smile for photographer.

Coa
x
ma led by.

DEALERS inspect booth .. . model uses spraygun.. .

MAY 1956

exhibitor sets up ladders . . . and merchandise sparkles.

More Than 1,000 Attend Northern's Meet

Northern Wholesale Hard-
ware Company held their 34th
Annual Convention and Mer-
chandise Show at firm’s Port-
land headquarters on February
19-21.

More than 1,000 dealers from
Oregon, Washington, Idaho and
Alaska were in attendance for
the three-day event and to visit

the displays staffed by manu-
facturers and manufacturers’
representatives that were set up
in the 25,000 sq-ft display area.

During the convention there -

were panel discussions of inter-
est to the trade, and dealers
were informed of promotional
and advertising plans for the
coming year.

Pak

BOARD OF DIRECTORS elected by membership of Northern Wholesale Hard-
ware Company, Portland at their recent convention and show (seated, left to
right) are: Wm. A. Mutton, St. Helens, Ore.; George Dobson, Renton, Wash.;
and Chester Farr, Coquille, Ore. Standing (left to right) are: D. D. Foss,
general manager and executive vice president; Reynolds Allen, Salem, Ore.;
Henry Peterson, Seattle; and T. H. Dingle, Coeur D’Alene, Idaho, who was
reelected president for another term. Robert Lakin, Prineville, Ore., was not

present for picture.

DEALERS inspect merchandise that was on display for three days in the more
than 25,000 square feet of area allocated for this purpose. Booths were manned
by manufacturers and manufacturers representatives.

Shows Scheduled at
New York Coliseum

The new New York Coliseum will
open at the end of April and will pre-
sent from then on until the end of
the year 22 major trade and public
expositions, as of to date. Those
shows of interest to the hardware
field are: National Plastics Exposi-
tion, June 11-15 (first and second
floors); 21st Natl. Oil Heat & Air
Condg. Exposition, June 11-15 (third
floor); Intl. Housewares Show, June
25-29 (first and second floors); Na-
tional Home Furnishings Show, Aug.
25-Sept. 9 (first and second floors) ;
and National Hardware Show, Oct.
1-5 (first, second, third, and fourth
floors).

The Coliseum will be the largest ex-
hibition hall in the world and was
designed solely for exhibition and
trade show use. The exhibit space is
on four floors and occupies 301,000
net square feet and is designed to
hold crowds as large as 35,000 per-
sons at one time.

Lenk Names Western Reps.

The Lenk Mfg. Company has an-
nounced appointment of two Western
sales groups to handle its lines of
liquefied petroleum torches, electric
soldering irons and solders.

Eddie Colman and Associates, Los
Angeles, were named for California
and Arizona territory, and P & G As-
sociates, Portland, were appointed for
Washington and Oregon.

Store Modernization Plans
Set Up For Small Stores

John W. H. Evans, managing di-
rector of the Store Modernization
Institute, has announced that his or-
ganization has set up The National
Store Planning Center especially to
help smaller retailers with their
modernization.

Now in its tenth year, the Institute
offers the retailer the “Basic Guide
for Store Modernization” ($10.00)
which gives practical instructions in
ten easy steps on how to go about
modernizing.

From data supplied by the store
owner himself the Store Planning
Center prepares preliminary layouts
and sketches of a modernization job
to fit his particular store. This pre-
liminary study might vary from
simple diagrams to elaborate
sketches, including perspective draw-
ings in color, depending on what the
store owner wants to achieve and how
much he wants to spend for moderniz-
ing.

If the store owner wants expert
advice on the soundness of plans al-
ready prepared by his architect, The
Center can review the plans. The
Center is located in Darien, Connecti-
cut.

HARDWARE WORLD

<email ss aa Ne

Pioneer Makes Changes

A. L. Lockwood has been named
sales manager for the Pioneer Manu-
facturing Company, Los Angeles.
Formerly manager of the Viking Ap-
pliance Corporation, South Gate,
Calif., Mr. Lockwood joined the firm
in 1953.

Following his appointment, Mr.
Lockwood announced that William
Bucknum, firm’s San Francisco sales
manager, had also been named sales
manager of the Pioneer Range Com-
pany, a subsidiary of Pioneer Manu-
facturing Company. Mr. Bucknum
will continue to direct sales activities
for the parent company in the North-
ern California area.

It was also announced at the same
time that C. A. Sanders, Jr., has been
appointed Arizona sales manager for
the firm.

Borden Ups Ketring

Gordon E. Ketring has been named
assistant to the Western sales man-
ager of the Borden Company’s Chem-
ical Division. The Western sales man-
ager whom Mr. Ketring will assist is
F. W. Linehan. Mr. Ketring formerly
was in charge of Borden’s Washing-
ton industrial adhesives sales, a post
he had assumed in 1953. He had joined
the firm at Seattle, Wash., in 1950 as
a plywood adhesives salesman after
being associated with such West Coast
companies as Pacific Structures, Pre-
fabricated Lumber Products, Inc.,
Washington Hardware and Peterman
Manufacturing Company.

Gronberg Becomes Rep

Glen Gronberg, who recently re-
signed as Western sales manager
(covering the Mountain States East)
for the Washburn Company, has an-
nounced that he has become a manu-
facturers’ representative covering I-
linois and surrounding states with
lines directed to the hardware and
housewares trade.

Ekco Promotes Cossman

Maurice B. Cossman has_ been
named assistant vice president of
housewares sales and general sales
manager of the Chicago Division of
Ekco Products Company. Mr. Coss-
man, who joined firm in 1949, was pre-
viously director of advertising, sales
promotion and public relations for
Ekco. He succeeds Gilbert Thorne, re-
signed.

Yale Names L.A. Hardware

The appointment of Los Angeles
Hardware Company of 8364 West
Third Street, Los Angeles, as a dis-
tributor for Yale locks and builders’
hardware has been announced by the
Lock and Hardware Division, The
Yale & Towne Manufacturing Com-
pany, White Plains, New York.

MAY 1956

TAYLOR CHAIN
SALES MAKER

rolls up fast,
profitable self-

service sales!

Chain sales are virtually automatic
from the Taylor Chain Sales Maker.
Customers step right up and help them-
selves to any of seven types and

sizes of weldless, sash or bright chain.
That’s why wholesalers and dealers
alike say it’s a self-service chain depart-
ment in itself —the most profitable

two square feet of floor space in their
store. Put a Taylor Chain Sales Maker
to work in your store and see for
yourself what it will do for you!

TAYLOR CHAIN
maintains a complete line of all types of chain
fittings and attachments

<Clevis Grab Hooks cS
Drop forged, carbon ;
steel clevis grab and

slip hooks. Available

in six sizes. Finish — Repair and Lap Links

octt-colored. Twelve sizes. Finish — bright,

Regular Cold Shuts
For repairin il Chain.
Grab Hooks —_> Use on don a hon }

h itself. Ni izes.
Drop forged, amhiiten chain itse ine sizes.

sient ors sal ip Finish — self-colored. Connecting Links

hooks. Available in a ; For connecting and repairing.
nine sizes. Finish— ' Stronger than Proof Coil. 13 sizes.
self-colored. q Self-colored or hot galvanized.

5. G. TAYLOR CHAIN COMPANY

Taytor M

lants in H d, Indiana;

: Finials Vonneyliciate AY LO R = ADE
Contact t e

jobber for «il types of... [i @ALZEo aaa

For Details Circle 57 on INQUIRY CARD

Quality Pliers
Customers Ask For

SCHEDULE OF CONVENTIONS AND SHOWS

May 20-22

May 20-23

May 20-25

June 24-27

11TH ANNUAL PACIFIC COAST BUILDERS HARD-
WARE CONFERENCE OF NBHA & ASAHC, at Santa
Barbara, Biltmore & Mirmar Hotels, Santa Barbara, Calif.
(Robert L. Murch, Gen. Convention Chairman, 420 Market
St., San Francisco, Calif.)

7TH ANNUAL WESTERN VARIETY STORE MER-
CHANDISE SHOW held at the Scottish Rite Auditorium,
Van Ness at Sutter Sts., San Francisco. (Kay Leber,
West. Merch. Exhibitors Assoc., 1355 Market St., San
Francisco 3.)

TOY AND WHEEL GOODS MARKET at the Western
Merchandise Mart, 1355 Market St., San Francisco 3.
(Cameron A. Ball, 1355 Market St., San Francisco.)

Assoc. Pot & Kettle Clubs of America Convention, held at
the Gearhart Hotel, Gearhart, Oregon. (George Tupper,
c/o Vinton Company, 107 N. W. 5th Ave., Portland 9,
Oregon)

June 29-July 6 THE 2ND ANNUAL NATIONAL TOY SHOW, in Pan

Pacific Auditorium, Los Angeles, Calif.

When customers who know good July 9-13 NATIONAL HOUSEWARES & HOME APPLIANCE
tools ask for pliers, they invari- SHOW, at Municipal Auditorum, Atlantic City, N. J.
. z (National Housewares Association, 1140 Merchandise
ably ask for Kleins. Kleins are the Mart, Chicago, Ill.)
standard by which other pliers are
judged . . . backed by almost a July 16-20 WESTERN HOME GOODS MARKET (Summer Mar-
century of experience. ket), at Western Merchandise Mart, San Francisco, Calif.
Kleins are available in a wide (A. Cameron Ball, Western Merchandise Mart, 1355
range of sizes and styles to meet Market St., San Francisco, Calif.)
every need. Be sure you have a rep-
resentative stock of the most popu- July 22-27 CALIFORNIA GIFT SHOW, Merchandise Mart, Biltmore
lar items. & Alexandria Hotels, Brack Shops, Los Angeles. (George
Asrecently developed selling dis- L. Pascoe, Trade Shows, Ltd., 672 So. Lafayette Park
play board on your counter will Place, Los Angeles 57.)
help you sell more of these quality
tools. Your hardware jobber can Aug. 5-8 GIFT, CHINA, GLASS, STATIONERY & HOUSE-
supply it. WARES SHOW, held at the Western Merch. Mart; Civic
Audit.; Sheraton Palace, St. Francis & Sir Francis Drake
Hotels, San Francisco. (Kay Leber, West. Merch. Exhibi-
tors Assoc., 1855 Market St., San Francisco 3.)
THIS
DISPLAY Aug. 12-15 PORTLAND GIFT SHOW, held at the Public Auditorium
WILL and Benson Hotels, Portland, Oregon. (Kay Leber, West.
MAKE Merch. Exhibitors Assoc., 1355 Market St., San Francisco
MONEY ea
FOR YOU Aug. 19-22 SEATTLE GIFT SHOW, held at Civic Aud., Olympic &
New Washington Hotels, Terminal Sales Bldg., Seattle.
(Kay Leber, West. Merch. Exhibitors Assoc., 1355 Market
DISTRIBUTED THROUGH JOBBERS St., San Francisco 3)
Foreign Distributor:
International Standard Electric Corp.
New York Aug. 26-28 SPOKANE GIFT SHOW, held at Davenport Hotel, Spo-
kane. (Kay Leber, West. Merch. Exhibitors Assoc. 1355
Market St., San Francisco 3)
For Details Circle 58 on INQUIRY CARD
78 HARDWARE WORLD

Totem Distributing Co.
Celebrates Tenth Year

Totem Distributing Company, Se-
attle, celebrated their tenth anni-
versary in March. On March 24, 1946,
the firm entered the wholesale hard-
ware, housewares fields with a two-
man operation.

Today, Totem Distributing Com-
pany has a 20 man organization cov-
ering the entire state of Washington
and parts of Oregon and Alaska. They
originally started with 1,200 sq. ft.
space which has grown to 26,000 sq.
ft., and they originally covered only
the city of Seattle.

At the same time they announced
that they are constructing a new one-
story modern building on a 66,000
sq. ft. tract. The building will be 40,-
000 sq. ft. and will have railroad
spurs, customer parking, and the
latest equipment for efficiency.

Meadowcroft Named by
No. Wayne

E. Lewis Meadowcroft, who has
been associated with North Wayne
Tool Company, Oakland, Maine, has
been named sales promotion man-
ager. At the same time he was also
made a member of the board of di-
rectors. In this capacity he will be
directly responsible to George L.
Earle, Jr., president and sales man-
ager.

Boysen Offers Dealers
“Hawaiian Holiday"

Boysen Paint dealers are now in a
contest which will give 30 dealers the
opportunity to spend a week in
Hawaii. The contest is now on, hav-
ing started January 1 with all Boy-
sen dealers, and ends August 31. Ac-
cording to Walter N. Boysen, presi-
dent Walter N. Boysen Co., all deal-
ers, whether large or small, will have
an opportunity as they will be placed
within three groups. He also an-
nounced that any new dealer taking
on the line will be eligible according
to certain stipulations of volume.

The dealers will leave sometime
shortly after the contest ends on a
Pan American Stratocruiser from San
Francisco. They will be housed at
the Reef Hotel in Honolulu. Many
activities have been planned for the
group.

Acme Holds Sales Meet

Acme Appliance Manufacturing
Company, Pasadena, Calif., intro-
duced firm’s newest lines of sliding
door hardware and cabinet hardware
to their national sales representatives
at a three-day sales meeting in Palm
Springs. The sales representatives
were first flown to Los Angeles, then
given a tour of firm’s Los Angeles
plant before driving to Palm Springs
for the three-day conclave.

Atkins Makes Changes

The Atkins Saw Division, Borg-
Warner Corporation, has announced
the following changes in the firm’s
sales force.

B. L. Owens, formerly general sales
manager, has been named director of
sales, and will be in charge of all
sales of Atkins products which in-
cludes Atkins branch warehouses.

James E. Butler has been named
sales manager for both Atkins sales
divisions, Industrial and Hardware.
He was promoted from his position
of field sales manager, Industrial Di-
vision.

At the same time it was announced
that Joseph J. Sweeney had joined
the firm as director of marketing for
both the Industrial and Hardware di-
visions. Mr. Sweeney was formerly
with the Skil Corporation.

Weiss Joins Viking Sloane

Harold Weiss has been appointed
general sales manager of Viking
Sloane Corporation. He was formerly
merchandise manager of Garden Re-
search Laboratories, New York City.

National Can Ups Hopkins

S. M. Hopkins has been elected
vice-president of National Can Cor-
poration. He is also presently the
general manager of sales Pacific Divi-
sion and assistant to the president.

CAN ADJ

2] 3 BED 4 =

KLEENCUT
MICRO-TENSION ADJUSTMENT

" gi

9
\—

#1907

SHEARS Retail Ea.
eo Fully Nickel Plated....$1.98
SEWING & EMBROIDERY SCISSORS
(Fully Nickel Plated)

Sharp POMS .vereensreems
A oe Sharp Points. .

) » Sharp Points... af
‘ rl ba Wiichel Plated...... og Ae aD POO ath

= ” dies... ALL.
135¢ 8” Enameled Het __ FORTY-EIGHT PAIRS IN
OF EACH
ee $56.02 YOUR PROFIT

SELLING PRICE $93.36 your cost

DELUXE KLEENCUT DEAL

Retail Ea.
ted......$1.98

Women everywhere who have tried Deluxe Kleencut
Shears say, “They're wonderful! | can set my
shears any time with a penny so they always feel
just right!”

It’s a fact—whether they cut filmy silk or rugged
corduroy, DELUXE KLEENCUT SHEARS with Micro-
Tension Adjustment always trim neater and more
comfortably—and—no more loose, sloppy biades!
But Micro-Tension adjustment is only one reason
why women like DELUXE KLEENCUT SHEARS. Look
at these others:

1. Beautiful high lustre nickel finish.

2. Down-to-earth low prices.

3. Double guaranteed quality.

4. Handsome, up-to-date styling.

You'll like the DELUXE KLEENCUT line, too, because
it’s backed by National Advertising, Smart Mer-
chandising — and — you're sure of a BIG PROFIT!
Don’t pass up a sure-fire money maker — Order
Deluxe Kleencut Shears Now!

See your jobber or write
THE ACME SHEAR COMPANY

For Detaiis Circle 59 on INQUIRY CARD

MAY 1956

Ret

New see-‘n-sell tubes pull glide sales.

NEw!

self-service
display pack
asks for sales

Here’s your chance for
an extra sale to every cus-
tomer that walks into
your store.

Spot these powerful
new Bassick glide displays
in high traffic areas. Folks
will see them, pick up the
new see-’n-sell tubes, and
look at Bassick’s broad,
fiat steel bases and soft
rubber cushions.

Next thing you know,
you're ringing up a sale for several sets
at 49¢ and 59¢ apiece. Business like that
can add up—especially with the average
home having use for 18 sets of glides.

Get your order in!

Call your wholesaler today, and make
sure you get your share of this high vol-
ume business. The %” diameter glides
retail at 49¢, the 144" size at 59¢ a set.
Ten sets to a display box. THE BASSICK
COMPANY, Bridge-
port 2, Conn. In Can-
ada: Belleville, Ont.

Bassick ==
A DIVISION OF SW

TAKING MORE KURDS OF CASTERS... waxine casters vo wore CURRIN)
For Details Circle 60 on INQUIRY CARD

Westerners Elected to National
Retail Dry Goods Association

At annual convention in New York
recently members voted three West-
erners in as regional vice presidents.
They are: Zone 7, H. H. Bennett, ex-
ecutive vice president, Zions Co-opera-
tive Mercantile Institution, Salt Lake
City, Utah; Zone 8, Frank J. Johns,
president, The Denver Dry Goods
Company, Denver, Colorado; Zone 9,
George A. Scott, president & general
manager, Walker-Scott Company, San
Diego, California. All three are also
members on the 1956 executive com-
mittee.

Westerners elected to state director
for a term of three years are: Robert
W. Goldwater, president, Goldwaters,
Phoenix, Arizona; Reginald H. Biggs,
vice president, The Emporium Cap-
well Company, San Francisco, Cali-
fornia; Morris Guberman, president,
Kaufman’s, Colorado Springs, Colo-
rado, and Richard S. Frank, trea-
surer, Meier & Frank Company, Inc.,
Portland, Oregon. Elected as state
director for a term of two years was:
W. P. Dunn, president, Keith O’Brien,
Salt Lake City, Utah. Elected as
director-at-large for a term of three
years was Frank J. Johns, president,
The Denver Dry Goods Company,
Denver, Colorado.

Winners of the 15th annual
N.R.D.G.A. newspaper advertising
contest were also announced during
the convention. Two Westerners won
awards. The Bon Marche, Seattle,
Washington, won two awards, one for
expansion and new department open-
ings campaign and the other for mer-
chandise institutional (selling the
store while selling the merchandise) ;
Meier & Frank, Portland, Oregon,
won an award for branch and new
store openings campaign.

Republic Names Cent. Electric

The Central Electric Supply Com-
pany of Denver, electrical wholesalers,
has been named distributor for Re-
public Steel Kitchens. The franchise
covers all of Colorado and seven coun-
ties in southern Wyoming. A large
display will be installed in the com-
pany’s recently acquired warehouse
and showroom at 500 Quivas Street.

Sam Beck, president and founder
of the Central Electric Supply Com-
pany, is a pioneer in the electrical in-
dustry of the Rocky Mountain region.
He started as a bookkeeper in a small
electrical firm in 1907 and founded
his own company 15 years later.

Gen. Paint Back in Production

General Paint Corporation will re-
sume paint production at the Dan
Maher plant on Revere Street, San
Francisco, pending the rebuilding of
their San Francisco plant, which was
destroyed by fire.

SaDBy ae

CLRCUS

COMING

If it weren't for
APB, I'd be worried

Big problems don’t bother APB
brooms, for they’re built tough and
always ready for heavy duty sweep-
ing. APB brooms are sold through-
out the west by all major wholesale
hardware, dairy, farm, janitorial and
contractors’ distributors. If the sup-
ply house near you is short on APB
brooms, let us know and we'll see
that they are properly supplied.

COMPANY
li =\ 114 FERN STREET

SAN FRANCISCO, CALIF. * ORdway 3-8891
For Details Circle 61 on INQUIRY CARD

AMERICAN
PUSH BROOM

WATERFEED
Water soluble cartridge type fertilizer. 2 for-
mulas, 15-5-5 and 15-40-10. No lawn burn.
Box of 20 cartridges $1.00.

WATERSPIKE

Amazing model 553—2
way watering device.
Waters overhead or
flip valve for sub-
surface irrigation di-
rectly to roots.

$4.90 ea.

WATERFEEDER

Model 954. Applicator for cartridge
type fertilizers. Attaches easily to fau-
cet or hose. Use any watering device.
Fertilize while you water. $1.99.

SQUARESPRAY

Famous model 433.
It gets the corners.
Hookup in tandem or
use to fertilize while
you water. $2.95.

re, PROEN
L12£"] sro pucts Co.

9th & GRAYSON + BERKELEY 10 +» CALIFORNIA
For Details Circle 62 on INQUIRY CARD
HARDWARE WORLD

-
pes ENED See NR RT LG IAB

IN MEMORIAM

ALONZO GALLOWAY DECKER

Alonzo Galloway Decker, 72, presi-
dent and chairman of the board, and
one of the founders of The Black &
Decker Mfg. Co., died at Union Me-
morial Hospital, Baltimore, March 18.

Mr. Decker had been president of
the firm since the death of its other
founder, S. Duncan Black, in 1951.
Before that, and ever since the two
men started the business together in
1910, Mr. Decker had served as vice
president and general manager.

At the age of 15, Mr. Decker went
to work in a brass foundry as an
apprentice moulder, later worked in
a pattern shop, and finally in the shop
of the National Composotype Com-
pany. In 1906 he joined the engineer-
ing department of Rowland Tele-
graphic Company, manufacturers of
multiplex printing telegraph appa-
ratus, where he met his future partner
and four years later the two men
went into business together.

LLOYD WINKENWERDER

Lloyd Winkenwerder, 30, who op-
erated Roy’s Hardware, Yakima,
Washington, in partnership with his
father, died March 8, in Yakima Val-
ley Memorial hospital.
native of Yakima.

He is survived by his widow, Eliza-
beth Winkenwerder, and three daugh-
ters.

GEORGE CRANSTON

George Cranston, 62, partner in
Cranston Brothers Hardware, Wood-
land, Calif., died at Yolo General
Hospital, March 5, following a long
illness. A native of Woodland, Mr.
Cranston, in 1913, entered the hard-
ware business founded by his father.

He was a

ALBERT J. HOWELL

Albert J. (Bert) Howell, 74, of Os-
good and Howell, San Francisco man-
ufacturers representatives firm, died
of a heart attack at his home in San
Francisco, March 26.

The firm of Osgood and Howell is
one of the veteran representatives
firms of the West, having been found-
ed in 1893. Mr. Howell joined the firm
as a salesman in 1907, and became a
member of the firm following the re-
tirement of one of the original part-
ners, Charles P. Osgood, in 1916. Mr.
Howell succeeded to ownership of the
firm in 1930, upon the death of his
father, who founded the firm with Mr.
Osgood.

Mr. Howell, a native San Francis-
can, was a 1903 graduate of the Uni-
versity of California. He was an ac-
tive member of many local groups.
He was president of the San Fran-
cisco Pot & Kettle Club during the
1932-33 term.

He is survived by his widow, Mrs.
Maude Howell, and a daughter, Mrs.
Florence H. March, of San Mateo, Cal.

HAROLD BLESSING

Harold Blessing, 51, manager of
the Incandescent Supply Company
branch office in Sacramento, Calif.,
died in a Napa, Calif., hospital,
March 25. Mr. Blessing had been with
the supply company’s sales staff for

32 years, with exception of two years |

1947 to 1949, when he operated his
own supply firm.

HERMAN GASSTROM

Herman Gasstrom, 74, president
and founder of Eagle
Corporation, New York City, died of
a heart attack, January 25. He

Rule Mfg. |

founded Eagle Rule in 1930 after 22

years’ association with Master Rule
Mfg. Co. He was president and chair-
man of the board at his death.

WHO STARTED BUSINESS IN 19067 Let
us know, so that we can all celebrate together.
Write to: Editor, HARDWARE WORLD, 1355
Market Street, San Francisco.

MAY 1956

ial alt-laleit-s-4

plier for your

customers...

THE
FASTEST
SELLER
FOR YOU

For a longer profit per sale... SELL QUALITY »

Atti *

SELL THE COMPLETE CHANNELLOCK LINE

No other plier does so many
jobs so well as a Channellock 420.
That’s why every year more and
more householders . . . as well as
mechanics . . . buy Channellocks.
Cash in on this growing popular-
ity. Put these handy pliers out
front for your customers to see

.. reach for ... and try. You'll

be pleasantly surprised how many
times they’ll tell you to wrap it
up. Channellock’s increasing sales
record proves that. So make the
Channellock line your plier line
...and let the Channellock 420 lead
the profit parade in your store.

CHAMPION DeARMENT T

For Details Circle 63 on INQUIRY CARD

OFF the PrEss/

Wilshire’s NEW 1956 Fireplace
Furnishings Catalog is now ready!

© 720 Fireplace items covering every
period and design — in every price
range — including many NEW Wil-
shire firsts!
biggest selection of fireplace furn-
ishings ever assembled at one time.
special fall dating with immediate
delivery.

write for your copy today!

For Details Circle 64 on INQUIRY CAR

te 9 om
Be Sore

Water tastes better from IGLOO be-
cause its all-steel construction makes
it easy to keep clean and sanitary.
Prospects are not limited to any
field sell farmers, construction work-
ers, utilities and, in fact, any job
where there are thirsty men.

See your wholesaler

ELIS
CORPORATION

P. O. DRAWER 9365 « HOUSTON 11, TEXAS

For Details Circle 65 on INQUIRY CARD

-~
pes SENS aly ee ern REGAN TE

INDEX TO ADVERTISERS

(This index is published as a convenience and not as a part of the advertising contract. Every
care is taken to index correctly and no allowance will be made for errors or failure to insert)

| Note: Figures in parenthesis () refer

to Inquiry Card Number which can be

circled on inquiry card on page 68

when desiring further information

about advertisement.

Acme Shear Company

| Aluminum Goods Mfg. Co, (72)...Third Cover

| American Chain & Cable Co., American

Chain Div. (14)

| American Floor Surfacing Machine Co.....

| American Push Broom Co.

The Bassick Company
Bettis Corporation
H. Boker & Co., Inc
The Brearley Co.

Champion DeArment Tool Co. ..........- 81
Chicago Specialty Mfg. Co.

Chicago Spring Hinge Co

Wm. K. Cochran

Columbian Cutlery Co............ seeewene
Continental Seale Corp

Daley Store Fixtures
Diamond Calk Horseshoe Co

Evans Rule Company
The Everedy Company

Gates Rubber Company

General Paint Corporation

Geyer Manufacturing Co

Gibson Good Tools, Inc

The Gleason Corporation

Grabler Manufacturing Co., The (16)....
Griffin Manufacturing Co.

Henry L. Hanson Co

Hardware Catalog Group
Typesetting)

(Quad-Line

International Molded Plastics, Inc.

International Paint Co., Inc

Irwin Auger Bit Company (73)....Back Cover

Kircher-Katcher Manufacturing Co
Mathias Klein & Soms.......0.eeseeeeeees
Krylon Incorporated

Landers, Frary & Clark (Universal Prod-
ucts)
Libbey-Owens-Ford Glass Co

Marshalltown Trowel Co.
Melard Manufacturing Corp.
Metal Ware Corporation
Robert E. Miller & Co., Inc
Millers Falls Company
Mission Cordage Co.

Nicholson File Company

oO
Ox Fibre Brush Co.,

Pioneer Manufacturing Co
Proen Products Co

Red Devil Tools (2)

Reliable Strainer Mfg. Co
Remington Arms Company (47)
Reynolds Metals Co.
Richards-Wileox Mfg. Co

Schrade-Walden Cutlery Corp
Security Paint Mfg. Co
Silver Lake Co

South Bend Toy Mfg. Co
The Stanley Works
Strataflo Products, Inc

S. G. Taylor Chain Co
True-Temper Corp.
Turpentine & Rosin Factors, Inc

Terre r eee, .

United States Steel Corp., Subsidiaries

American Steel & Wire Co.

U. S. Steel Products (Boyco Div.)...... 2

U. S. Steel Corp. (Cyclone Fence Div.).. 27
Warp Brothers (1) Front Cover
Wilshire Manufacturing Co
Wire Specialties Co., c/o Keystone Steel

BE Wire Co... cccscccccvvceccsesscces ~ a
Wrightway Engineering Co

Yardley Plastics, Inc.

HARDWARE WORLD

El Camino Brand—1-900
SISAL TWINE

@ ALL CELLOPHANE WRAPPED

@ TENSIL STRENGTH OF 57
POUNDS

@ NOT OILED — ABSOLUTELY
STAINLESS

@ ALL PURPOSE TWINE — 1001
USES FOR HOME, GARDEN &
INDUSTRY

@ SMOOTH—PLIABLE. KIND TO
YOUR HANDS

@ MIGHTY MIDGET OF THE
SISAL FAMILY

—PUT UPS—
1 LB. BALLS: Apasen. 100 Ib. bales. 10 balls per package. 10
packages per bale.
Va LB. BALLS: Approx. 100 Ib. bales. 12 balls per package. 18
packages per ba tale.
1/3 LB. BALLS: x. 100 Ib. bales. 12 balls per package. 25
packages per bale.

Place your orders now.
Win sales, profits and friends.

WAREHOUSES—Sepulveda, Calif. — New Orleans, La.
For further information send for price and catalogue sheets.
We solicit inquiries on all types of sisal twines.

Fer quality and price—write

A PRODUCT OF

MISSION CORDAGE CO.
8928 Sepulveda Blvd., Sepulveda, Cal.

ase sales with

Economical
Proven in use
High Flash Point
Slow Drying
Long Leveling
Pleasant Odor

» » 5 | Fast Turnover

~_ 4 on FACTORS, mie
SAVANNAH, h

Greater Markup

For Details Circle 66 on INQUIRY CARD

~-(CHICAGO)
SPRING HINGES
Spring Hinges of Quality

Trim and Streamlined . . . the
“Simplex” Spring Hinge is designed
to harmonize with the most modern
requirements in builders’ hardware.
Application direct to door casing
without the use of a hanging strip
is both simple and economical, re-
quiring a mortise cut in the door
Double Acting Type BU9001 °"!7-

Chicago Spring Hinge Company,

1500 CARROLL AVE., CHICAGO 7, ILL.

For Details Circle 68 on INQUIRY CARD

STORE IMPROVEMENT KIT

HARDWARE WORLD SERVICE BUREAU

1355 Market Street San Francisco 3

For Details Circle 69 on INQUIRY CARD
MAY 1956

_ Profit of

= 44

i HERE’S THE DEAL...
Gublble- Stream

“Take Advantage of This Special on” See
“6 for 5 DEAL. LIMITED TIME ONLY!

PROFIT 410, yy 4

ENGINEERING co 339-41 W. 112th Place, Chicago 28, lil.

Mfr's. of "BUBBLE-STREAM” FAUCET AERATORS

For Details Circle 70 on INQUIRY CARD

FOR SALES

Producing Hardware, Steel and
Industrial Catalogs
Call
Western Catalog Service
(Established in 1942)
Catalog compilation and production
letterpress or offset processes. Tam
C. Gibbs, Publisher, 2010 Center
Street, Berkeley 3, Calif. Phone—
AShberry 3-2321

INTERIOR DECORATION
HOME STUDY

Announcing new home study course
in Interior Decoration. For profes-
sional or personal use. Fine field for
men and women. Practical basic train-
ing. Approved supervised method.
Low tuition. Easy payments. Free
booklet. Chicago School of Interior
Decoration, 835 Diversey Parkway,
Dept. 5515, Chicago 14.

SALESMEN WANTED

Due to expansion have openings for
experienced full-line Wholesale Hard-
ware Salesmen in the Sacramento and
San Joaquin Valley territories. Base
pay, commissions, and maximum ex-
pense. If you are planning to move to
California and want to become as-
sociated with a progressive whole-
saler, write giving experience, quali-
fication, age to Dom A. Civitello, The
Thomson-Diggs Company, 1801 Sec-
ond Street, Sacramento, California.

Announcements in this section are inserted at the rate of ten
cents per word, including address or box number, with a minimam
charge of $2.00 per issue, payable in advance. Send copy to 1355
Market Street, San Francisco 3, California.

ITIES

FOR SALE

Hardware Store, well established,
most major lines, grossing over $100,-
000.00 annually. Located in one of the
very best counties in entire state of
wonderful Colorado. Near gas, oil and
uranium, fine fishing, hunting, plenty
of big game. Due to retirement, this
store definitely priced to sell. Infor-
mation and free pictures gladly
mailed, no obligation whatsoever on
your part. C-6009 Continental, 804
Grand, Kansas City, Missouri.

WANTED
Representative who has following in
Northern California. Can offer na-
tional lines electrical tape. cords,
switch and outlet boxes, building wire,
conduit fittings, no objection to other
lines. The Curry Company. 736-18th
Avenue, San Francisco, Calif.

WEAR A

BUDDY

Hardware and Industrial
LINE WANTED

Manufacturers Representative firm
handling several of America’s top
hardware lines for more than 12
years on West Coast. Can add another
line of merit. Now calling on hard-
ware and specialty wholesalers and in-
dustrial supply houses. Would espe-
cially like lines that can be sold to
these firms.
EASTERN TRIP PLANNED

for early summer. Manager will make
trip to your factory before closing.
Write to Box A-882, care HARD-
WARE WORLD, 1355 Market Street,
San Francisco 3, California.

Manufacturer’s Representative
Wanted by Old Established Manufac-
turer of Aluminum
COOKING UTENSILS
Territories open: Northern California;
Washington, Oregon and Idaho. Ship-
ments made from Los Angeles Ware-
house. State fully territory now cover-
ing. Address Box A-881, care HARD-
WARE WORLD, 1355 Market Street,

San Francisco 3, California.

Availability of Commercial Lease
LOS ALAMOS, NEW MEXICO

The Zia Company acting for the
Atomic Energy Commission will, in
the near future, solicit bids for the
leasing of approximately 3,700 square
feet of space for the purpose of con-
ducting a hardware store business.
Government owned fixtures presently
installed in the premises will be made
available to the Lessee. In the event
you are interested in bidding on a
lease for the operation of the above-
mentioned business, please advise the
Zia Company, Los Alamos, New Mex-
ico, and you will receive additional in-
formation and an invitation to bid as
soon as the same is available.

DOMES or SILENCE
RUBBER CUSHION FURNITURE GLIDES

NEW DISPLAY BOX

Contains 1 Dozen Cards of
either 5", %' or 1" Domes

PROMPT SHIPMENT

Ask your jobber. if be is not supplied, write
ROBERT E. MILLER & CO., INC., 35 Pearl St., New York 4, N. Y.

CONTAINER
AND

CARDS IN
3 COLORS

a
gg Es ofsn
ere

For Details Circle 71 on INQUIRY CARD

HARDWARE WORLD

M i f a ne COOKWARE

THE FINEST ALUMINUM

F Yeu sparkling

INTRODUCTORY OFFER
TO YOUR TRADE

(Limited time only)

2-qt. pan & cover
REGULAR RETAIL

5 4‘
$5.75

This Introductory Offer, created to stimulate your sales, is
being nationally advertised, in exciting full color, right through

(Eye? the Spring and Summer selling season.
The pan is a large, practical size, full, 2-quart capacity,

——_ not a small “sample” size. Like every piece of MIRRO Water-
apart aR less Cookware, it’s made of solid, super-thick aluminum, to a aaa
tells when to reduce heat. permit low-heat, “waterless” cooking. It has the identifying Retail $6.45
Gold Band on the knob, gold hanging-ring on the handle, and
remarkable Fuel-Saver signal in the cover. Once your cus-
tomers have experienced the unmistakable difference of this
premium quality ware, nothing else will satisfy them. It’s
VAPOR-SEAL COVERS... really that much better!
keep in mineral and vitamin
values . . . retain garden-fresh Take full advantage of it! Stock and display the complete

ne ae See MIRRO Waterless Cookware line, for big unit sales, big

profits. Feature the attractive INTRODUCTORY OFFER,

for more traffic, more volume!

5-qt. Dutch Oven

ee eS OS © 0. €¢ 6 6.6% € © 6 6 60 0 oe 8 6 604 6 4's Retail $7.95
* MANY USES
. 4
.
* Sauce Pan Covered Pan Double Boiler
zn Casserole Pudding Pan
“*#eoeeeeneeteereenetneeeneeeenee eee -
3-qt. Combination Pan 10%’ Covered Fry Pan
BUY FROM YOUR JOBBER! athens wee:

ALUMINUM GOODS MANUFACTURING COMPANY ° MANITOWOC, WISCONSIN

FIFTH AVENUE BLDG NEW YORK MEF

worRiod’s LARGEST MANUFACTURER O F ALUMINUM COOKING ‘fae | ose

For Details Circle 72 on INQUIRY CARD

® Cleaner, faster holes
with less power

Actual size of 1” bit
Patent Pending

® Hardened full length
Exclusive hollow

NEW IRWIN iH
ground point

SPEEDBOR “88” Wood Bits

for 14°" Electric Drills and Drill Presses

retail price

5 * each

&
any size
Dealer Price: $6.00 per dozen

Hollow ground points (exclusive with
Irwin) require less power to bore both
hard and soft woods, plywood, plaster,
plastics — most any material in which holes
are normally cut.

rately spaced to fit conventional 3-jaw
chucks perfectly. And the “flats” won’t mar
or chew when inserted in chuck jaws be-
cause they're hardened to last much longer.

Sizes markings included on both sides of

Sizes: 1/4",

5/16%,

3/8",

7/16",

ive: 9/16", 5/8", 11/16”,
3/4", 13/16", 7/8", 15/16", 1”.

Packaged 2 dozen per box

ORDER TODAY!

SPEEDBOR

wood bits

Cutting action is cleaner, much faster.
Irwin Speedbor “88” wood bits actually
cut and clear the chips.

Made of special high carbon steel
and hardened and tempered full length for
longer life. Each Irwin Speedbor “88” is
also brightly polished for that proud-to-
own appearance.

Precision ground shank stops run-out
or wobble. All 3 flats on shank are accu-

spade-type heads for easy selection, Another
exclusive Irwin Speedbor “88” feature!

Hang-a-bit hole in center of head per-
mits user to hang one or more bits on wire
nail or pin. Still another exclusive Irwin
Speedbor “88” feature.

Shank fits perfectly in 1/4”, 5/16”, 3/8”
and 1/2” adjustable electric drills and drill

press chucks.

Sin ip <r my ROL cnet ene At

No. 886-R—-set of 6 Speed-
bor ‘‘88"’ wood bits. in red
plastic roll. Sizes %", Y2",
5", %,",

SPEEDBO
%", 1". One to | 88
box. Weight: % |b. Dealer -
Price: $3.00 each. Retail
Price: $4.50 each.

SPEEDBOR ‘‘88’’ SETS AND DISPLAY

No. 8808 — handy plastic

No. 884-R—set of 4 Speed-
bor 88" wood bits in red
plastic roll. One each of
sizes %", Yo", He" and %,".
One to box. Weight: ¥ Ib.
Dealer Price: $2.00 each.
Retail Price: $3.00 each.

No. 886-M—new type red
molded plastic Borchest case
with transparent lid. Each
bit held in individual
grooved section and plainly
visible. Sizes %", Yo", %",
%,", %" and 1". One to
box. Weight: 3% lb. Dealer

cylinder case with red screw
top. Holds 8 sizes compact-
ly and conveniently. Dis-
plays perfectly in small
space. One each of sizes
%", Ke", 4, *: 5", We",
%", %%y" and 1”. Packed
one to box, Weight: % Ib.

MERCHANDISER

No. 8830

Display Merchandiser
Free, colorful metal display
for wall or counter use.
Holds 30 assorted sizes—no
back-up stock. Fits in only
5¥%." of space. Removable
easel, Free display and as-
sortment consists of 2%
dozen Speedbor ‘'88" wood
bits: Yo dozen each of sizes
%", Yn af 5" and ¥, ~ “%
dozen each of sizes 7%” and
1”. One to shipping con-
tainer. Weight: 41%, Ibs.
Dealer Price: $14.67 each
Retail Value: $22.50 each

AFELLOW GROUND POINTS 4
bore cleaner and faster with fess power |
MARDENED FULL LENGTH |

only T 5 conn

SS rene

No. 8811-R—set of 11 in
red plastic roll, sizes 4%" to
1”, One»to box. Weight:
1%, Ibs. Dealer Price $5.47
each. Retail Price: $8.20,

Price: $3.00 each. Retail
Price: $4.50 each.

Dealer Price: $3.80 each
Retail Price: $5.70 each

The Irwin Auger Bit Company, Wilmington, Ohio, USA

Edwin E. Hall

H. M. Pforsich Company
6177 York Blvd.

Los Angeles 42, Calif.
Phone: Cleveland 7-8186

H. M. Pforsich

H. M. Pforsich Company
553 Monadnock Building
San Francisco, Calif.
Phone: Douglas 2-2014

H. M. Pforsich, Jr. .
H. M. Pforsich Company
400 Boren Avenue, North
Seattle 9, Washington
Phone: Seneca 3052

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Full text of "Hardware World 1956-05: Vol 53 Iss 5"

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