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SPECIFICATION, 


In Chart Form! An authoritative up-to-the-minute chart listing 21 of 
the principal government specifications that call for adhesives. Each 
specification is tabulated by symbol .. . description of the item... the 
adhesive application involved ...and the adhesive we 


recommend to do the job. 


This information represents years of close cooperation with a number of 
government agencies, and covers a wide range of packaging operations 


from labeling to load palletizing. 





Since government specifications are subject to change from time to time 
we suggest that you periodically contact our Technical Service Departments for 
the latest available data. We'll be happy to assist and advise you on current 


military requirements as well as special applications — anytime! 


Address: National Adhesives, 270 Madison Avenue, New York 16, N. Y 


ADHESIVES 


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EVERY TY P ElpueewecmeD HE S I\iowopr EVE GR SNOB USTRIAL OSe 














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GENERAL 


Wake up, Uncle Sam! 73 
Have hard-won packaging lessons of the last 
war been lost in the welter of peacetime mili- 
tary bureaucracy ? By Hersert T. HOLBROOK 


Brush in a blister 77 
English hair brush in an American package 
for the American market shows new way to 
combine drawn acetate with paperboard 


Less glamour—or more? 78 
Diversity of this year’s cosmetic gift pack- 
aging—from extensive set-box lines to per- 
fume stripped to bare essentials—poses new 
design questions in the toiletries trade. 


Short stopper 83 
New R&H beer labels provide a striking ex- 
ample of adaptation of a simple monogram 
to distinctive trademark design. 


Four Roses 84 
Chosen from the whiskey field for nomina- 
tion to Packaging’s Hall of Fame because the 
quality of its packaging matches the fame of 
its trademark, aptly called “America’s most 
famous bouquet.” 


Two aids for bakers 91 
Model boat cut-outs for kids and polyethy!- 
ene bags for Mom zoom Dugan’s sales. 


Design Histories 92 
Cosmetic jar “that uses its head” .. . pre- 
packaged glassware set . . . heat-wave de- 
sign for electrical appliances . . . food labels 
with a clean, cool look. 


Jet-propelled lather 94 
Aerosols with specially developed valves in- 
vade the shampoo and shaving-cream fields, 
pointing way to other similar new uses. 


Dutch treat 96 
New  sales-stimulating packages and im- 
proved package production win favor for 
widely diversified food line. 


The eyes have it 99 
Paris promotion and American space-engi- 
neering of tiny plastic purse cases usher a 
new trend in the beauty business. 


Packaging Pageant 100 
Single-serving packets of salt for household 
use... No. 10 can of popcorn for TV time 

. other ideas of the month 


Bombshell atomizer 104 
New functional polyethylene “nebulizer” dis 
penses nasal spray medication, gives Anahist 
a scoop in proprietary antihistamine field 


Cryovac goes retail 110 
Vacuumized shrink-wrap process is adopted 
on large scale for the first time by a retailer 
in pre-packaging of meats. 

Display Gallery 112 
Compact merchandiser for 50 varieties of 


spices . . . bear-shaped display for hunting 
knives .. . other new merchandising aids 


Mass-scale exports 114 
Aramco's experience in grueling 11,500-mile 
shipment of 158,000 items points the way to 
safer export packaging. By GrorGE STEPHEN. 


TECHNICAL 


Military status of flexible packaging 121 
New materials and new requirements indi- 
cate some changes in Government demands 
on industry. By Cuarves A. SOUTHWICK, JR 


Refrigerated strawberry cases 125 
New fibreboard container with dry ice ap- 
pears to be answer for shipment in planes 
without refrigerated space. By W. R. BARGER. 


Questions and Answers 128 


DEPARTMENTS 


Equipment and Materials 
Plants and People 
For Your Information 


U. S. Patents Digest 





REDINGTON TYPE 266 
CONTINUOUS LOADING 
CARTONING MACHINE 





Here is the FULLY 
AUTOMATIC Operation: 


Operators place stacks of tissue in the pockets of the intake 
conveyor. Cartons are flat-stacked in a magazine, from which 
the machine automatically feeds and forms them. Next, the 
REDINGTON compresses the stack to the proper height and 
inserts it smoothly into the carton. The carton is then auto- 
matically closed and neatly sealed by double-gluing the 
end-flaps. Completed packages are discharged at 
speeds up to 120 per minute. 





To safeguard the packaging of this delicate and 
somewhat variable product, REDINGTON has pro- 
vided such special protective devices as: Skip-carton 
Feed Control which prevents feeding a carton to an 
empty conveyor pocket . . and Asmtomatic Stops, in case 
an operator locates a stack improperly in the conveyor 
pocket (causing it to protrude at front or rear, 
for example), or if over-height stacks of tissue 
or defective cartons interfere with proper 
loading. 


A standard REDINGTON Type 26G can Bring Us Your Problem 
be set up to handle any facial tissue carton of ’ ae rl ‘ 
a height within the range of 15%” to 415", so Whether it is simple or complex, routine 
that a broad line ae be efficiently packed — or unique, large or small output, 53 yeors 
minimum time loss for changeovers, etc. An i i > 
like al] REDINGTON equipment, the 26G vd cena ener or oe raed 
assures users of trouble-free performance over ing a pe ee : acheter sigan peoreeea 
a long life, through such exceptional design engineers will be glad to give practical 
features as: individual numbering of every part, advice, estimates — write us today. 
self-aligning roller bearings, ground and polished 
shafting, and many others. 











For economical, clean, secure, high-speed 
cartoning, REDINGTON equipment meets 
every challenge. 








« 110-112 S. Sangamon Street, Chicago 7, Illinois 





MS) EDITORI 


President and Publisher 
CHARLES A. BRESKIN 


Editor 
LLOYD STOUFFER 


PEARL HAGENS, Managing Editor 

C, A. SOUTHWICK, JR., Technical Editor 
GLADYS TARRAGANO, Associate Editor 
WILLIAM C. SIMMS, Associate Editor 

T. B. BRESKIN, Assistant Editor 

VAL WRIGHT, Midwest Editor (Chicago) 
FLORENCE GETTER, Reader Service Editor 
DONALD R. RUTHER, 4rt Director 

H. A. LEVEY, Patents 

HOWARD WILLIAMS, European Editor 


Advisory Editor 
Cc. W. BROWNE 


BUSINESS STAFF 
ALAN 8S. COLE, V. P. and General Manager 
P. H. BACKSTROM M. A. OLSEN 
B. W. GUSSOW S. S. SIEGEL 
Chicago: J. M. CONNORS, Manager 

WwW. F. KENNEDY 
Cleveland: R. C. BEGGS 
Los Angeles: JAMES C. GALLOWAY 
London, England: L. H. DOLARO 
DANIEL M. BROADS, Production 
GERALD H. OSMOND, Production 
PHILIP W. MULLER, Promotion 
FREDERICK A. KLEIN, Circulation 


EXECUTIVE AND EDITORIAL OFFICES: 
Chanin Bidg., 122 E. 42nd St., New York 
17; Tel.—MUrray Hill 3-0655. 


CIRCULATION DEPT.: 32 Broadway, New 
York 4; Tel.—WHitehall 4-4782. 


BRANCH OFFICES: Chicago, 221 N. 
LaSalle St., Chicago 1, Ill.; Tel. —Financial 
6-3450. Cleveland, 815 Superior Ave., 
Cleveland 14, 0.; Tel.—Superior 06-0737. 
Los Angeles, 816 W. Fifth St., Los Angeles 
17, Calif.; Tel.—Mutual 8835. London, 
England, T: lantic Publicity, Ltd.; L. 
H. Dolaro, Advertising Manager; Howard 
Williams, European Editor; 20/21 Broad 
St. Ave., Blomfield St., London, E.C.2. 


Published the 15th of each month by Mod. 

kagi Corp. Publi i office: 
Tw jieth North Pp Sts., Easton, 
Pa. Subscription $5 for one year, $8 for two 
years. All foreign subscriptions payable in 
United States currency or equivalent in for- 
eign currency computed in current ex- 
change by money order or by draft on a New 
York bank. Price this issue, 75¢ per copy. 
Copyright 1950 by Modern Packaging Corp. 
All rights reserved including the right to 
reproduce this book or portion thereof in 
any form. Printed in U.S.A. Acceptance 
under the Act of June 5, 1934, at Easton, 
Pa. Authorized October 7, 1936. 


MODERN PACKAGING is regularly 
indexed in the Industrial Arts Index. 














NO RED TAPE 


+ ta NATIONAL PRODUCTION AUTHORITY'S Regulation 2 


establishing the “DO” preference rating for Government 
orders, is commendable for its simplicity—but in that very 
simplicity lies a danger and a responsibility for industry. 


The sweeping order covers all but a very few products and 
services. Nothing of direct interest to packaging is omitted, 
with the possible exception of waste paper. 


The surprising latitude of the order permits the DO rat- 
ing to be extended by the holder of a Government contract 
to cover every conceivable material that he needs to fill that 
contract—including containers and packaging materials. 
More than that, the rating can be passed on infinitely to 
the suppliers of the packaging suppliers and their suppliers. 
No stamps, no seals, no red tape. Just a notation on the 
order, “Certified under NPA Regulation 2,” the letters DO 
and the number indicating the particular Government pro- 
curement program under which the order is placed. 


The priority thus established is binding and it may even 
be accomplished verbally, over the telephone. The materials 
obtained under this priority need not be for direct use on 
the priority contract; they can be for replacement of inven- 
tory that has been used on priority work. There is even a 
catch-all rating “DO-99” with which a buyer can lump his 
requirements for a number of rated orders without identify- 
ing them. 


The danger is in the opportunities for abuse that this 
“honor system” presents. It is true that the law provides 
penalties including jail terms for infractions that may be 
discovered, but no means of policing have been suggested. 
An unscrupulous few could break down the entire system. 


The responsibility is on industry to show that it can accept 
regulation without regimentation and make it work. It is 


an admirable experiment—and a golden opportunity to prove, 
once and for all, that free enterprise can operate in the pub- 


lic interest. 





FOR MILITARY PACKAGING... 
CHECK DOBECKMUN 


METALAM 


Meets Government Specifications for Packaging: 


UNIT PACKAGES Soluble Tea & Coffee + Sugar SPECIALTY PACKAGES Automotive Assemblies 
Antibiotic Drugs Such As Penicillin « Powdered Milk Electric Motors « Radar & Electronic Instruments 
Bouillon Concentrate « Quartermaster Sundries Machine Tools *« Metal Parts « Airplane Engines 
Drugs * Assault Rations « Hygroscopic Chemicals Ordnance Materials «+ Jet Aircraft Equipment 


ST | 


* METALAM is Dobeckmun’s trade name for 
a whole family of aluminum foil laminated 
combinations. The lighter gauge types, de- 
veloped as early as 1937, chalked up a brilliant 
World War II record in the packaging of 
coffee, soup and lemon solubles. The heavy, 
moisture-barrier type was developed specif- 
ically for military packaging of machine parts 
and assemblies. Here are some general prop- 
erties of METALAM: 

* It provides permanent ‘‘tin-can”’ protection 
against moisture loss or gain, under all 
climatic conditions. 

* It is soft and flexible, easy to open. 

eIt is perfectly adaptable to high-speed 
automatic packaging. 

« It is heat sealing. 

¢ It can be printed in multicolors. 

Write immediately for information and sam- 

ples. When doing so, name the government 

JAN, AN or MIL specifications under which 

you are working. Trained sales representatives 

in principal cities will be glad to help you." 
The Dobeckmun Company, Cleveland 1, Ohio. 

Branches ot: Atlante, Boston, Chicago, Cincinnati, Detroit, Berkeley 2, California. 


les Angeles, Milwaukee, New York, Philadelphia, Portiand, 
St. Lovis, St. Paul and Seattle. Representatives everywhere. 








NOVEMBER 1950 





ARE LABELED ON 


ERMOLD 


AUTOMATIC 


*A recent survey made throughout the United States 
indicates that Ermold Autematic Multiple Labelers furnish 
more than 66% of the bottle labeling capacity of the 
brewing industry. 


Theze are good reasons for this overwhelming prefer- 
ence. Ermold Automatic Multiple Labelers not only do an 
efficient, economical job, but also stay on the job year-in, 
year-out. These dependable machines handle bottles easily, 
gently, slowly . . . provide high volume labeling at low 
machine speed because they operate on the multiple principle. 


With Ermold Labelers on your bottling lines, you can 
be sure of accurate labeling, minimum breakage, steady 
output, long machine life, minimum operating attention For money-saving recommendations 
and low maintenance cost. No wonder ‘wo out of three on your labeling needs, consult your 
beer bottles are labeled on Ermold Multiple Labelers. Ermold Representative. 


AUTOMATIC CASE UNPACKING, TOO! 


EDWARD ERMOLD COMPANY, 652 HUDSON STREET, NEW YORK 14,.N.Y. 70 Years of Labeling Leadership 
OFFICES: BOSTON + CHICAGO - CLEVELAND « LOS ANGELES - ST. LOUIS - SAN FRANCISCO » MONTREAL - TORONTO - MEXICO + CUBA - ENGLAND 


» LABELERS 
Poy se 
ED 1880 + Da: INCORPORATED 1911 
6 


MODERN PACKAGING 





Explore new worlds in packaging 


with SYLVANIA CELLOPHANE 


Ls easy to give free rein to creative packag- 
ing ideas with economical Sylvania Cello- 
phane to show you the way. This versatile, trans- 
parent film just naturally lends itself to sales-mak- 
ing designs. That's because Sylvania offers you not 
one—but a whole family of cellophanes—each engi- 
neered with specific requirements in mind. 
It comes with controlled moisture protection— 


in different gauges. It heat seals strongly and in- 


stantaneously either in handwrapping or on high 
speed automatic equipment. It can be economically 
printed on fast rotary presses with lustrous color 
effects. 

Your Sylvania representative will help you 
choose the cellophane that fits your requirements. 
Talk over your problems with him or write us men- 


tioning the application in which you are inter- 


ested. Address: Market Development, Dept. MP-11. 


SYLVANIA DIVISION american viscose coRPORATION 


Manufacturers of cellophane and other cellulose products since 1929 


ii 
i 
: 


General Sales Office: 1617 Pennsylvania Bivd., Philadelphia 3, Pa. Plant: Fredericksburg, Va. 


NOVEMBER 1950 





BUNDLING—for convenience to distributors, whole- 
salers and retailers—reaches a peak of efficiency on 
the new SCANDIA bundling machines. Using printed 
kraft paper in the roll, eliminating end labels, Scandia 
makes appreciable savings in materials, produces a 
stronger bundle with “locked-in” folds. Automatic feeds 
and accumulator available for 


BUNDLING 3, 6, 12, and 24 PACKAGES 


—and SCANDIA produces from 20 to 60 bundles per 
minute . . . every minute! 


*made under Bronander patents 


° MANUFACTURING 
La COMPANY 


NORTH ARLINGTON NEW JERSEY / 


MODERN PACKAGING 











REPUBLIC... producers of superior plain Aluminum Foil 


NOVEMBER 1950 


REPUBLIC 
REPUBLIC FOIL & METAL MILLS 


INCORPORATED 
DANBURY, CONNECTICUT 
Sales Offices: 209 W. Jackson Blvd., Chicago 6, Ill. 
666 Mission St., San Francisco 5, Calif. 





oe "TrALon is the solution 

for problems connected with 

ths corrosion packaging. Tralon 
is a completely stable inert 

CORPORATION Polyethylene film ideal for 
overseas shipments. Meets 

many Government specifica- 

tions. It is moisture-proof, 

dust-proof, grease-proof and 

immune to acids and alkalies. 

Tralon also meets all food 

packaging requirements. For 

complete information contact 

your Traver Salesman today 


Pictures illustrate only a 
few of the many package uses of Tralon 


Sales Offices in: Chicago, Denver, New 
York, Philadelphia, Pittsburgh, Cleveland, 
Kansas City, St. Louis, Dallas, Detroit, 
Oakland, Heusten, San Antonio. 


CONVERTERS AND PRINTERS OF CELLOPHANE, PLASTICS. ACETATES, FOIL, GLASSINE 
10 MODERN PACKAGING 





We're willing to bet there isn't a housewife 

anywhere who wouldn't be glad to have her pantry stocked 
with these Sugar 'n Spice products. Not just because 

they are so sure to please guests... but because they 


mark her as a hostess who knows her way around. 


8 
; 
| 
: 





The Delta Packing Company of New York, packers of Sugar ’n Spice 
products, has selected Crown Screw Caps as closures for these beautifully 
packed jars. These closures have the famous Deep Hook Thread which 


gives greater sealing pressure without side-scraping or binding. 


Want to make sure you’re using the closure that’s “right” for your product? 
Come to Crown. Here, more than 50 years of accumulated knowledge of 
scientific sealing methods is at your disposal without cost or obligation. 
Crown Cork & Seal Company, Baltimore 3, Maryland. World’s Largest 
Makers of Metal Closures. 


NOVEMBER 1950 











Battle Creek MODEL 47 


_ WRAPPING MACHINE 


Smooth, wrinkle-free wrapping . . . speed . . . rapid 
change-over . . . flexibility . . . economy of operation 
. . . freedom from vibration and wear .. . reliability 
— all these profitable features result from “Continuous 
Flow” principles built into the Battle Creek Model 47 
package-wrapping machine. 


Wrapping machines, like automobiles, may often 
appear alike on the surface. But ONE machine, by 
virtue of superior design, careful engineering, and an 
attention to the customer's needs, stands out from all 
the rest. 


Here are some of the features that make the Model 
47 outstanding. Write for bulletin. 


i WRAPPING 


BATTLE CREEK BREAD WRAPPING MACHINE COMPANY 
BATTLE CREEK, MICHIGAN 


1. “Continuous Flow” operation. Packages flow 
through the machine in one direction, with 
each package gently and carefully handled 
through all folding and sealing operations, at 
speeds as high as 80 packages per minute. 


2. improved Electronic Controls. Here again the 
“Continuous Flow” principle has been clever- 
ly employed to keep the printed paper flow- 
ing smoothly without stop and start move- 
ments, but at the same time permits even 
more accurate registration of the printed de- 
sign around the package. 


3. Patented Crank Operated Movements on the 
Model 47 take the place of most cams, and 
add immeasurably to the smooth operation of 
the machine, as well as to its long life.. 


4. Calibrated Adjustments on ail the folders 
allow quick changeover on the machine from 
one package size to another (5 to 8 minutes 
time) thus saving down time, and permitting 
greater production per man per payroll hour. 


<a > ny 


5. Breathing Folders automatically compensate 

for bulging or irregularly packed cartons... 

provide neat, tightly sealed packages... 

reduce shutdowns due to jammed packages 
- and help achieve steady production. 


at GReey 


¢ .) 
4 % 
46 ing ye® 


MODERN PACKAGING 





CHICAGO CARTON COMPANY — y 


NOVEMBER 1950 





MERCHANDISING IMPACT 
built on the Facts from Forbes 


LURE FOR ANGLERS. Sportsmen respond 
quickly to this handsome window piece for 
Enterprise Mfg. Co., makers of Pflueger 
tackle — shown here with corresponding 
counter pieces. Action-packed illustration 
by artist Lynn Bogue Hunt. Created and 
produced by Forbes. 


# 


LURE FOR STROLLERS. Eye-catching wrap- 
pers are a keynote in the sales success of 
Sunshine Biscuits, Inc. Those for Clover 
Leaves and Zwieback, shown here, flag 
down shoppers, turn them into Sunshine 
customers. Produced by Forbes. Sunshine’s 
advertising agency is Cunningham & 
Walsh Inc. 


LURE FOR ONLOOKERS. Popular demand 
keeps these Nestle’s Hot Chocolate displays 
on fountains, counters, windows, back bars 
and walls throughout the country. Sensa- 
tionally effective because of interchange- 
ability, these portable items are shown 
individually or in a group. Created and 
produced by Forbes. Nestle’s advertising 
agency is Cecil & Presbrey Inc. 


FORBES FACTS give you merchandising im- 
pact that sells goods. Based on experience, 
these facts are derived from continuing 
studies and unique facilities in lithography, 
letterpress, web gravure and die stamping 
under one-roof management control. Let 
the Man from Forbes tell you more. 


14 





- D 
sa P Fan, 


4 DIONT KNOW TH. 


WRAPPERS WERE LOADED/ 


yY\ 
Sure ’nuf! When wrappers are 
impact-packed by the Facts from Forbes, 
you can count on merchandise moving 
quickly — and steadily. Results are 
immediate, our clients say. 


FORBES LITHOGRAPH CO. 


NEw vorr + crevetrano » BOSTON + cHIcaco ~ rocmester 


Leliers Merchanabsing lapacr- 


MODERN PACKAGING 





SG 


SG GQ 


CK{ KKK. }.}.QqQ.D.h((G 


HIGH SPEED FILLING 
Low COST OF PRODUCTION 


ON QB automaric DUPLEX FILLING MACHINE AT 
STANLEY HOME PRODUCTS INC., WESTFIELD, MASS. 


On this machine the empty containers are fed on 
the intake belt and filled at the duplex filling 
heads. The filled containers are then carried away 
on the outgoing conveyer ready for closing. Speeds 
up to 60 per minute. Quantities up to 1 pound. 
Stokes & Smith filling machines are available from 
single station to automatic tandem four station 
models to fill products such as powders, granules, 
flakes, etc., by gross weight, packing or volumetric 
measurement. 

It will pay you to investigate S. & S. filling and 
packaging equipment for your requirements. 


Write us for further information. 


MUU SF OKEGRYMITH © él 


PACKAGING MACHINERY PAPER BOX MACHINERY 


Subsidiary of Food Machinery and Chemical Corporation 
tne Frankford 
Philadelphia (24), U.S.A. 


NOVEMBER 1950 





The Kidder Master Aniliner is available in 52-inch and 65-inch printing 
widths and in four- or six-color frames. 


A. E. MARCONETTI, INC. 


Only the KIDDER 
MASTER ANILINER 
Brings You All These Benefits: 


@ Heavier, more precision built press throughout 
@ Metered ink fountains — constant ink flow at all speeds 


@ Unique drive — fountain rollers continue running when 
press stops 


@ Greatly simplified hydraulic-cylinder release system 


@ Improved drying system — partially dries each color as 
printed, then completely dries, seals, remoistens and cools 
printed web after all colors have been applied 


@ Independently driven ink fountains — way shaft and gear 
box system uses only hardened gears, running in oil; 
not geared to plate cylinders 


@ Anti-friction bearings throughout — easy running, min- 
imum power consumption, long life of moving parts 


DOVER, NEW HAMPSHIRE 


Empire State Bldg. 
New York 1, New York 


Kidder Salutes 
Standard Cap and Seal Corp. 
On Its Purchase of Kidder’s 
100th Aniline Press! 


The remarkable growth of Standard Cap and Seal 
Corporation’s Flex Vac Division has been one of the 
outstanding developments in modern packaging. 

Specializing in the highest quality work to meet the 
exacting requirements of today’s packaging and mer- 
chandising needs,Flex Vac numbers among its custom- 
ers an impressive array of America’s greatest brand 
names. Only a Kidder Press could deliver the high 
quality printing these customers demand. 

The delivery of Kidder’s 100th press to Standard 
Cap and Seal Corporation is an event which Kidder 
Press Company 
marks with 
pride ... and 
congratulations! 


KIDDER 
Manufacturer of “3 
Point” Presses — so- 
called becouse they 
fulfill the three major 
requirements for per- 
fect printing. 


For further information write: 


KIDDER PRESS CO., INC. 


CONTROL OVER 
THE PAPER 


PROPER 
DISTRIBUTION OF 


MACHINERY SERVICE CO. _ 
5270 East Washington Bivd. 
Los Angeles 22, California 


ACCURACY OF THE 
IMPRESSION 


16 MODERN PACKAGING 





NOVEMBER 1950 


ELMER E. MILLS CORPORATION'S 


Polyethylene 


Fdlic Pole 


This is the bottle with consumer appeals so strong 


they actually help sell your product! 
It’s unbreakable—a powerful consumer selling 
point on safety and thriftiness 


It's lightweight—takes up less space (and inci- 
dentally cuts your shipping cost) 


It’s a ‘squeeze bottle’’—can be readily adapted 
to use as a Stream—as a spray—as a sprinkler finish 

Our stock bottle is available in 1—2—4—8 ounce 
sizes. Through a special printing process we can 
print your label or design right on the bottle 

Pomel btevolemcomeiromesacteltiuctelemel Malem icele aorelea(: 
and stock closure, we also custom make other 
thermoplastic bottles, closures and atomizers. You 
can depend upon their being made with the same 
high standards of craftsmanship which keynote all 
Mills plastic products 

For more information on our custom molding 
service, or for a free sample bottle, write us or our 
sales agent today. 


ELMER E. MILLS CORPORATION 
2930 N..Ashland Ave., Chicago 13, Illinois 


Sales Agent: W. BRAUN & COMPANY 
Chicago, 300 N. Canal St New York, 595 Fifth Ave 























British 


PACKAGING 
EXHIBITION 


(Organised by Provincial Exhibitions Ltd. in association with F. W. Bridges & Sons, Ltd. 


NATIONAL HALL, OLYMPIA 
LONDON, ENGLAND 


Tuesday, January 30th to Friday, February 9th, 1951 
Daily 10:30 a.m. to 7:00 p.m. 


AN INVITATION .... 


is extended to American industrialists to visit the 
largest and most comprehensive exhibition yet held 
on British packaging machinery and modern packag- 
ing methods. 


Admission can be obtained on presentation of Business 
Card. 


In collaboration with the 
INSTITUTE OF PACKAGING 


(LONDON e ENGLAND) 





























MODERN PACKAGING 





More store displays—and then some! Package 
stores welcomed this unique, two-p ’ 


carton which Gardner 
Bellows & Company. They gave 
it was new, fresh, different 


p-front display because 
snd because it stimulated 


two-bot of Bellows’ famous 


A saving of Y% to Y2 in over-all carrier costs! That's 


what Gardner's "Ring-Style 
Coca-Cola bottlers. It was a 
bottle carry-out package 
ot surprising that the ‘Ring 
arriers, became the vo 


Do you have an old package that needs a face- 
lifting to today’s self-selling trend? A new idea that 
needs a new pockaging idea? A product that's “hard 
to packag or a product that has never been 
packaged? Let Gardner packaging experts tackle 
your problem. Your inquiry will be welcomed. No 


obligation, of course. 


NOVEMBER 1950 


carrier accomplished for 
roach to the 
».* And it's 


special p 
And _ thc 
display 

cut pack 
Imports, Inc 


THE 


Sales Offices in Boston, Chicago, Clevelond, New York, Philodelphio, Pittsburgh, St. Lovis 


lt made more infants’ shoes “walk out of the stores. 

Sears, Roebuck and Company wanted a smart, co ul 

package that ) nto their Biltwel Infant 

> up with an ingenious 

e-appeal, but one 

that tro rmed it into a tiny 

Gardner, “suit case’ which toddlers love to carry from the stores. 

for Rogers Incidentally, this colorful, new carton costs less than the 
old, orthodox kind. 


Solved an Inside and Outside Problem! The job was to assemble the component 
parts of the revolutionary Shellie Nurser into an attractive display kit—one easy to 
assemble in the factory, easy to unpack in the store or home. This Gardner carton solved 
that problem for The Shellmar Products Corporation. 


GARDNER BOARD AND Carton Co. 


Manufacturers of Folding Cartons and Boxboard, Middletown, Ohio 








nher Deamatec ox Precilain... 


... Conceived and executed by 


in collaboration with Eversharp 


















rHE EVERSHARP "DESK-PAC” box is typical of 


t! unusual, designed-to-order approach given to every 


DUAL- PURPOSE 


EVERSHARP “DESK- 
PAC” by ARROW... 
When the lid is open, 


Arrow package. Arrow craftsmanship combines high 


creative ability with keen merchandising perception to 


with pen and pencil in 


< Pitt etitts Airittita tha boxes for America’s foremost 
: the wells, this remark- 
products ...In the Arrow plant every step in the cre- bl f 

? able gilt case becomes 
ation of a fine package — from conception to finished a handsome desk set, 
product —is achieved under one roof. Here, versatility complete with the cal- 
: Fess ‘ endar and tray for clips. 
of talents and extraordinary erat tists permit an un- 


limited range of techniques and applications—in metal 
or plastic, wood or fabric . .. For added profit and 
prestige put your packaging problems into skillful EXQUISITE GIFT PACK 
hands. An Arrow representative will be glad to call on 


you regarding your particular packaging needs... 





Manufacturing 
Company, Inc. 


567 Fifty-Second Street, West New York, New Jersey ( } 


Canadian Plant: 91 Brandon Avenue, Toronto, Ontario 


SPECIALISTS IN THE DESIGN AND PRODUCTION OF DECORATIVE BOXES AND DISPLAYS...SINCE 1914 


POLYETHYLENE 


PAPER 


THANKS TO its superb moisture control character- 
Loxol Silver Chami-Pak*—H. P. Smith's 


unique hot melt combination of aluminum foil, 


istics, 


paper and polyethylene—was selected as the pack- 
aging material that would most effectively protect 
the flavor, aroma and freshness of United States 
Tobacco Company’s Dill’s Best Smoking Tobacco. 


The aluminum foil exterior of Loxol Silver Chami- 
Pak is easily printed and its brightness pushes the 
packages into prominence on display counters. 
What's more, the combination of polyethylene and 
aluminum foil has excellent MVTR and grease- 
proof properties, and its deadfold characteristics 
make resealing a cinch. The polyethylene coated 
interior has an appealing, clean white gloss. 


NOVEMBER 1950 


Lock the door to moisture! 


Lots of uses 

Alert packagers are finding numerous instances 
in which Loxol Silver Chami-Pak gives them 
better product protection. The special patented 
hot melt method for applying the polyethylene 
can put down a controlled caliper coating from 
1/, to 10 mils thick. And costs have been brought 
low enough to make it practical to use Loxol Sil- 


ver Chami-Pak for a wide range of products. 


Send today for sample sheets of Loxol Silver 
Chami-Pak. We'll also recommend a converter in 
your vicinity who is qualified to make protective 
Loxol packages for you. 


*T.M. Reg. 


H. P. SMITH PAPER CO- 
MANUFACTURERS 





Here’s how 
you can 


STOP 
_ LOSSES 5 


like these... 


THOUSANDS OF DOLLARS worth of merchandise 
winds up in unclaimed freight sales every year 
because of illegible addresses, torn and broken 


cartons. You can be sure your shipments reach 
their destinations safely if you take two easy 
steps in packing: 





1. REINFORCE CARTONS with “SCOTCH” Filament Tape No. 880 

Super-strong rayon filaments run the entire length of this tape, 
reinforce it the way steel rods reinforce concrete. It’s up to 15 
times as strong, 50 times as tear-resistant as most industrial 
tapes! Short strips of rugged filament tape support points of 
excessive stress, eliminate wrap-around banding of telescope- 
type cartons. 


OUR TAPE ENGINEERS are ready to help you with any packaging 
problem you may have. They'll tell you exactly which of the 118 
“SCOTCH” Brand Pressure-sensitive Tapes will do your job best, 
assist you in selecting dispensers or designing any necessary 
machinery. Address Dept. MP11, Minnesota Mining & Mfg. 
Co., St. Paul 6, Minn. 


22 


UNiivtewee 


BANGKOK 
HONGKONG 


2 PROTECT LABELS eons water cee. scuffing and smudging 

* with “SCOTCH” Acetate Fibre Tape. Leading international 
airlines protect overseas shipments by covering each label with 
this waterproof, transparent tape. No more undeliverable pack 
ages .. . addresses stay clean and readable through all kinds of 
damp weather and rough handling. “SCOTCH” Acetate Fibre 
Tape comes in 2” widths to facilitate this job. 


a hin Re 
Made in U.S. A. by MINNESOTA MINING & MFG. CO., St. Paul 6, 
Minn., also makers of “Scotch” Sound Recording Tape, ‘‘Underseal”’ Rub- 
berized Coating, ““Scotchlite’’ Reflective Sheeting, “Safety-Walk’’ Non-Slip 
Surfacing, “3M” Abrasives, “3M” Adhesives. 
General Export: Durex Abrasives Corp.. New Rochelle, N. Y. 

In Canada: Canadian Durez Abrasives Ltd., Brantford, Ontario 


MODERN PACKAGING 





Latest Du Pont Survey of buying habits in supermarkets shows 
that shoppers make 66% of all buying decisions inside the store 


Every food manufacturer and dis- 
tributor will be interested in the 
facts about buying habits discov- 
ered in thisnew nationwidesurvey. 


For example, it not only shows 
that 66°% of decisions to buy are 
made after the shopper enters the 
store, but also includes a chart 
that shows figures for each of the 
leading food classifications. It 


NOVEMBER 1950 


should help you evaluate the self- 
selling effectiveness of your own 
package. 


We'll be glad to send you a free 
copy of this complete study of con- 
sumer buying habits, entitled 
“Stop ... Look... Buy.” Just 
write to E. I. du Pont de Nemours 
& Co. (Inc.), Film Dept., Room 
2446, Wilmington 98, Delaware. 











DuPont 


(Cellophane 


Shows what it Protects—Protects what it Shows 


BETTER THINGS FOR BETTER LIVING 
+ «+ THROUGH CHEMISTRY 














ayy 


@ Packages hil Sewe : 
A Wael Purpose. 


te 





With full confidence. we can fulfill your needs, 
from the idea, thru to the rapid delivery of the fin- 


ished containers. Your inquiry will receive imme- 


MODERN PACKAGING 





Fineit Quality 


multi-color rotogravure 
at higher speeds 


The standard Champlain Rotogravure 

Press assures precision registration at high 

speeds by electric push-button control or 
automatically by Champlain electric eye 
control. Highly volatile, fast-drying inks 

may be used thanks to Champlain’s pat- 

ented “Speedry” fully enclosed ink foun- 

tain. Hydraulically controlled constant web 
tension from unwind through to rewind is auto- 
matic. Paper, board, cellophane, pliofilm, foil, 
glassine are handled with ease, and coatings, 
varnish, metallic and gloss inks as well as standard 
gravure inks may be used. Send for complete 
details on top quality printing at highest speeds. 


a be 


Siete iw ea 5 BR ’ hs bey 
KER py ae 3 ‘ ays 


| poor ae 


high speeds for long-run production 


eT 
i) 
a” 
——— 


Custom-built, this Champlain Rotary Carton Press C H A M Pp L A | N COM PANY ’ IN C e 


will repay its cost to the average heavy producer of 88 LLEWELLYN AVENUE, BLOOMFIELD, N. J. 
cartons in a very short time. The Rotary Cutter and CHICAGO OFFICE: 7 W. MADISON ST., CHICAGO 2, ILL. 
Creaser is available with the Champlain Rotogravure, Champlain manufactures a complete line of — 
Rotary Letterpress and Aniline-Anilox units. Finished ar te hoo por ph me, 
carton blanks are produced from roll stock in any 

number of colors, in glossy inks or varnished, scored, 

cut and stripped at speeds as high as 500 feet per 

minute. Ask Champlain for the answer to high-speed, 


low-cost carton production. 


NOVEMBER 1950 











WEIN And for Packaging its GLASS 
The transparent glass package displays your products with all their 
colorful eye and appetite appeal. High in chemical durability, it does 
not change their taste or aroma, will not rust, corrode or leak. 

Easy to open, easy to use, easy to reseal to protect unused portions, 
it makes the most convenient package. It lends itself to individuality 
in size and shape, hence is adaptable to any product. 


Preferred by consumers because it is sanitary and convenient . . . 
by retailers because of its sales and merchandising advantages. 
Anchor Hocking Glass Corporation, Lancaster, Ohio. 


MODERN PACKAGING 





Anchorglass 
PLAIN ROUND JARS 


For packaging pickles or mayonnaise, 
fruits, vegetables and many other food 
products, standard Anchorglass Plain 
Round Jars are ideal. They are available 
in 26 capacities, from 4 oz. to 128 oz. 
Tough and sturdy, they are designed to 
move efficiently through every packing 
operation. Consistency in manufacture, 
uniform distribution of glass, accurate 
annealing, strict quality control from 
selection of raw materials to finished 
product—result in uniformly strong, 
light-weight containers. Regardless 

of what you pack, there is an 
Anchorglass container that will 
completely meet your requirements. 


ANCHOR 


For dependable airtight, leakproof 
sealing of mayonnaise, salad dressings, 
syrups and many other food products 
not effected by bacterial decomposition 
use Anchor Amerseal Caps. Amerseals 
speed application—no matching or 
adjusting to threads is necessary—a 
quick quarter-turn seals. Your customers 
like this cap because a quarter-turn, a 
simple twist of the wrist, removes it. 
Knife-like action of the cap lugs easily 
breaks the contact. A reverse quarter- 
turn reseals time after time. Let us tell 
you more abouf the advantages 

and economies of Anchor Amerseal 


Caps and Anchorglass containers. 


*Trade-Mark 


For the BEST in Glass Packaging 75 


ANCHOR HOCKING 


CMe MOST. FBRMMROLS NARE .IN._ GLASS)" 


NOVEMBER 1950 





Why so many foods 
BELONG infatepar 


PROTECTION: 


With its high wet-strength, grease-resist- 
AREER ance and other unique qualities, Patapar 
ture. Help keep butter fresh. Popular 


sizes. Beautifully printed. Vegetable Parchment does wonders in 
keeping foods fresh — appetizing. 


2 SALES APPEAL: 


—— Patapar has rich, beautiful texture. Printed 
with colorful inks it makes a package that 
you can really get excited about. Our plants 

are specially equipped for printing Patapar 
ron snd ome pore) wy meee in one or more colors by letterpress or 
offset lithography. 





Patapar printing service includes sketches, 


art work, engravings, typesetting — every- 
Miawwaphntase. thing. 


Patapar is wonderful, Now is a good time to investigate Patapar 
too, for: with future needs in mind. 


Margarine wrappers 


Ham boiler liners 
Deep freeze wraps 
Milk and cream can gaskets 
and many other uses 


of wrapper protection 











Paterson Parchment Paper Company -« Bristol, Pennsylvania 
Headquarters for Vegetable Parchment since 1885 


WEST COAST PLANT: 340 BRYANT STREET, SAN FRANCISCO 7 - SALES OFFICES: NEW YORK, CHICAGO 


28 MODERN PACKAGING 





SEE SST ring 
SS PED 


by CLEVELAND CONTAINER 


This new, colorful tube container . . . easier to pack, ship and dis- 
play, is used for PLASTI-GLO’S Daylight Control Traverse Rods. 


A stronger container . . . eliminates damage in transit. Top popu- 
larity with the dealer . . . ensures prominent display. Colorful . . . 


eye-catching . . . therefore faster selling. 


CONSULT US... 
For TAILOR MADE CONTAINERS for your products. 


Me CLEVELAND CONTAINERG 


6201 BARBERTON AVE. CLEVELAND 2, CHIO 
© All-Fibre Cans ¢ Combination Metal and Paper Cans 
@ Spirally Wound Tubes cnd Cores for all Purposes 


* * 
PLANTS AND SALES OFFICES: Cleveland, Detroit, Chicegeo, Plymouth, Wisc. 
Jemesburg, N. J, Ogdensburg, N.Y. © ABRASIVE DIVISION of Clevelond 
SALES OFFICES: Grand Central Terminal Bidg.. New York City; Washington 
Ges Light Bidg., Washington, D. C.; West Hartford, Conn.; Rochester, N.Y. 
Cleveland Container Canada, Ltd, Ontario * Offices in Teronte ond Montreal 


for Plasti-Glo Mfg. Co. 
of Chicago 


NOVEMBER 1950 





1\ ,! ° ee 
We tnvile spans ents for 


GOVERNMENT CONTRACT 
PACKAGING MATERIALS 


CELLOPHANE - POLYTHENE 
i PLIOFILM ¢ ACETATE 
1s LAMINATED COMBINATIONS 
TUBES * POUCHES 
BAGS * ENVELOPES 
(Plain and printed) 


Printed sheets and rolls 


g 
making things Ciyclal sonst 


Whenever your government contracts require transparent or 
flexible packaging, turn to Crystal Tube for just the right answers. 
A Crystal representative will gladly furnish specific information 


on the proper material for you to use. Phone or write today. 


CRYSTAL TUBE CORPORATION 5 SOUTH WELLS STREET, CHICAGO 7, ILLINOIS 


MODERN PACKAGING 





NOVEMBER 1950 


E N A C I T Y y To the aerialist, 


tenacity is all important. Not 
only success, but life itself 
depends upon her bold 
determination, her steadfast 


endurance .. . upon tenacity! 


And “‘tenacity” is the best one-word 
description of UPACO adhesives. 
Born to quality in the famous 
laboratories of The Union Paste 
Company, these adhesives are offered 


in the widest variety available. 


Our tradition of conscientious service 
in the development of adhesives 

for all packaging purposes is your 
assurance of complete satisfaction. 


A letter outlining your requirements 
and problems will receive our 


prompt attention. 


THE UNION PASTE 
COMPANY 


1605 HYDE PARK AVENUE 
HYDE PARK, MASSACHUSETTS 


31 





“Now remember Kiddies, 
it comes in 
_ this wrapper / 


, 


wt 





Meet the new television professor and his 
juvenile audience. He’s selling candy wrappers. 
He’s teaching basic lesson one—product recog- 
nition. Much of the time “‘impulse candy buyers’’ can’t 
see the contents so the wrapper must do the selling 
job. That’s why it’s important to market a neat, 
well-sealed package—the kind that Lynch 
WRAP-O-MATICS turn out at fast production 
speeds. Make every wrapper count. Wrap on 
WRAP-O-MATIC for your best product presentation. 


Vi ~- Ss a —*, 
2 - 
PAR AIR REFRIGERATION WRAP-O-MATIC CORPORATION MORPAC MORPAC 
t ATI CANDY & COOKIE PAPER PACKAGING BUTTER & OLEO 
COMPRESSORS =— COMPRESSORS wrappinc PAR COMPRESSOR DIVISION O°’. .Clines CARTONING — 


MACHINES TOLEDO, CHICO MACHINES 


GLASS FORMING 


32 MODERN PACKAGING 








Old Remedies for New IIls 
No Match for Modern Skills 


A word of 
caution 
about the 
dopes and 
correctives 
so dear to 
many press- 
rooms. Most of these home 
remedies were developed for 
linseed oil printing inks. Now 
inks often contain new var- 
nishes, resins, solvents, driers. It 
is unwise to tinker with an ink 
maker’s formulations without 
consulting him. New formula- 
tions become possible over 
night when a new ingredient is 
discovered by ink researchers. 


Tih 


PACKAGE POS 


IPI, Anilox, Vaporin and Vapose 


t are trade-marks 


of Interchemical Corporation 


Free—that Complete Survey 
of Aniline & Anilox Printing 


If you use 

aniline print- 

ing or plan to 

go into ani- 

line work, 

you need 

IPI’s popu- 

lar report on aniline printing. 
It brings you up to date on all 
the latest developments. Tells 
about new techniques and 
equipment. Printers say it’s 
the most complete survey of 
the aniline process they’ ve seen. 
Ask your IPI salesman for your 
free copy of “Aniline Printing” 
or write IPI, 67 W. 44th St., 
New York 18, New York. 





IPI * DIVISION OF INTERCHEMICAL CORPORATION * 67 WEST 44th S s sT., 





TEAMWORK MAKES SWEET PACKAGING JOB 


Teamwork pays in packaging 
just as it does in football. Take 
the quality printing you see on 
Domino Sugar packages. How 
is it done? American Sugar Re- 
fining Co. called in IPI ink en- 
gineers at the start — gave them 
complete specifications for the 
famous Domino red and blue 
colors. Then our experts devel- 
oped special oil and Vaposet 
inks to meet them. 

Once the Domino colors were 
approved, IPI prepared visual 
pressroom standards with light 
and dark tolerance limits. These 
can be checked against perma- 
nent spectrophotometric color 
standards at any time. 

Because of this teamwork be- 
tween package printer and ink- 
maker, color uniformity on all 
Domino Sugar packages is 
maintained within acceptable 
limits. Both types of inks match 
closely even though printed on 
different stocks. 


COLOR PICKER POPULAR 
WITH PACKAGING PEOPLE 
Packaging people iaeeiiiets 
like IPI’s new Color Picker for 
Packages. Handy cards show 
how colors will look on finished 
package. Instructions coordi- 
nate colors with each other and 
with IPI’s Color Guide for Box- 

board. Both free from IPI. 


COLOR PICKER & 


SPECIAL 


IPI INKS AND COLOR SERVICE 


Extra Fine 


nulated 


HELP MAINTAIN 


COLOR UNIFORMITY ON FAMOUS DOMINO SUGAR PACKAGES 
Color Control for package uniformity is important, especially when color 
is a major factor in consumer recognition. That's why more and more 
package printers work closely with IPI ink engineers on their package 
problems. The famous Domino red and blue package colors you see here 
were developed by IPI. They are made in both oil and Vaposet inks. And 
both inks match closely although printed on entirely different stocks. 
IPI inks and IPI color service help maintain color uniformity on thou- 
sands of leading packages of all types. Ask your IPI salesman today about 
IPI color control service for packagers, or write to IPI Headquarters. 


WILL THER THERE BE | SHORTAGES OF PRINTING INKS? 


As far as we can see, there will 
be no shortages of printing inks 

colors or blacks. But we are 
running into difficulties. It’s 
not because of Korea or U. S 
defense—although these have 
aggravated the problems. The 
chief reason is an unprecedented 
demand. Why? Warehousing? 
Hoarding? Fear of rises? Scare 


buying? We don’t know, frank- | 


ly. There is the same demand 
for raw materials to make print- 
ing inks— producing shortages, 


high prices—even black mar- 
kets in some. Raw material 
suppliers have been forced to 
set up voluntary rationing. 
Manufacturers of all pig- 
ments have been handicapped 
by long strikes in plants pro- 
| ducing alkalis essential to their 
| production. Estimates claim 
soda ash production down 60%. 
The strikes are being settled, 
but their effects will be felt for 
some time. 
Blacks and organic pigments 
are not critical at the moment. 





NEW YORK 18 « ADDRESS INQt IRIES DEP T. A 





CERAGRAPHIC PICKS IPI 
SQUEEZABLE INKS FOR 
POLYETHYLENE BOTTLES 


Women rave about that new 
squeeze bottle of Hinds Honey 
& Almond Fragrance Cream. 
Ceragraphic, Inc. (Newark, 
N. J.) used special IPI inks for 
polyethylene— flexible inks as 
squeezable as the bottles. These 
inks bond firmly, have fine fin- 
ish. The bottle is easy to use, 
can’t break or spill. The print- 
ing is top flight—sharp, clean, 
durable —with excellent finish. 


Vehicles—oils and resins—are 
in good supply or adequate. 

We are reasonably sure that 
we shall be able to meet the de- 
mands of our customers— large 
and small. IPI has based its 
business on research, working 
continuously to find new ma- 
terials and improved formula- 
tions. During World War II 
none of our regular customers 
suffered unduly. We intend to 
keep up that record. Which is 
why it pays to “Keep in Touch 
with IPI” 





Don’t take chances on the packaging adhesives 
you use! Let our skilled laboratory staff study 
your problems and prescribe the one best ad- 
hesive for each specific labeling or sealing opera- 
tion in your plant. That’s the sure way . . the 
safe, modern, economical way to buy the glues, 
pastes or cements you need. PAISLEY Scientific 
Adhesive Service helps you eliminate loose, torn, 
unsightly packages due to using the wrong 
adhesive. And it protects you against lack of 
uniformity and poor quality thru "continuous con- 


}rarsiy ‘heby 
| 4 


SHIPPING CASE SEALING 














PAIBLET PRODOCTS 








a me en 





trol” ..a laboratory method of insuring that each 
succeeding shipment measures up to the same 
high standards of uniform fine quality and per- 
formance. 


BUY YOUR ADHESIVES THE Seientific WAY! 


Thousands of users from coast-to-coast depend upon 
Paisley for correct, efficient, economical adhesion. You, 
too, can profitably use our free consulting service. Use the 
coupon below. Send today for the literature you want, or 


for our ADHESIVE OPERATION DATA SHEET 


eam A, 
, jy 
ji \" . 

7 CONSULTING SERVICE a A : | 


FATS A 


JOB FOR ADHESIVES om 
fat it uple. fi : 
A 


PAISLEY = _ Aah fies) 


TEAR OUT..PASTE ON LETTERHEAD J AND MAIL TODAY! 


Gentlemen: Please send the FREE literature indicated below. 


0 New 6 page General Adhesive Folder 
© Boxe! Laboratory Report 


© Cellophane Give Laboratory Report 
0) Foil Adhesive Laboratory Report 
© Shipping Case Sealing Bulletin O  Grip-Tight Label Paste Bulletin 
© Adhesive Operation Data Sheet © Bottle Label Bulletin 
(You fill in and return for Free Laboratory Report) 


FIRM 
STREET 
CITY 


PAISLEY ': 


ai, A Wbesii! oe 











RODUCTS INCORPORATED 
CANALPORT AVENUE CHICAGO 16. ILL. PHONE CANAL 6-2219 


630 WEST Sist STREET, NEW YORK 19 NY PHONE COLUMBUS 5-2860 


Ulan MifpalMirtes Yue 1+ Gles-- i. Lomttnie- and thalld Chemiial Protea 


/ 


MODERN PACKAGING 





PACK 

TO 
ATTRACT 
IN 


Is your package merely a container? Or does it 
perform double duty as a container and a 
merchandiser? Many famous brands have turned to 
Maryland Blue Glass for packaging that 


excels in both vital functions. 


Blue acts as a powerful advertising, merchandising 
ALSO AVAILABLE IN ¢ and selling tool. Blue makes your product stand 
CLEAR GLASS icsay. fe out in the store ... in the home. Blue is easier 

to see and remember. Blue gives the outward 

appearance of your product the quality 

and distinction that says, ‘Buy Me!’’ So follow 

the lead of many famous brands . . . pack 

to attract in Maryland Blue. Write today 

for samples and details. 


MARYLAND GLASS CORPORATION BALTIMORE 30, MARYLAND 


NOVEMBER 1950 





# 
looking your customer 


Dodge Milbossed-Top Corks do just that. These 
attractive closures look at your customers invitingly. 
Instantly, they identify your product. 
Here is the closure that . pa e 
tin the eye! 
looks right and seals tight. rig . 
Easy to remove and replace, it pleases the product user 
Dodge Milbossed-Top Corks are made of uniform, high grade 
natural cork and firmly bonded to durable, hardwood tops. Have them 
embossed with your name or trade-mark to get added 
recognition at the point of sale. 
Dodge Milbossed-Top Corks are available in standard on special 
designs oo 6 MA diversity of sizes and colors. Consult us 


about your particular needs. 


DODGE CORK COMPANY, INC., LANCASTER, PA. 


CORK CLOSURES 


MODERN PACKAGING 





LOT 


THE BEST ON 
= 
’ >> e 


NET WT. | 3/4 OZ 


INGREDIENTS: FLOUR, SUGAR, SHORTENING, SALT, 
LEAVENING, STARCH, ARTIFICIAL COLOR & FLAVOR. 


nhc RE ssi ise tc nc 


NOVEMBER 1950 





NOW... While you can... 
MECHANIZE! MODERNIZE! 


Your Packaging Line 


Modern, mechanized packaging — from production line to shipping platform — is as 
essential today to successful packaged-goods merchandising as is an eye-catching, 
interest-arousing, sales-stimulating and purchase-provoking package. 

In fact—in many PACKOMATIC equipped plants—the savings resulting from mech- 
anization are making possible more attractive packages . . . contributing to a competi- 
tive edge, price-wise . . . and having a healthy effect on earnings. 


PACKOMATIC 


TM. REG. US PAT. OFF 


Regardless of the phase of packaging with which you are primarily concerned — 
whether you be consultant, designer, sales or production executive—you will find it 
worthwhile to read or listen to the PACKOMATIC STORY as it has been developed over 
the past three decades of working with the world’s foremost packaged goods manu- 
facturers. Cartons or shipping cases—single or multiple units—ounces to POUNDS— 
garden seeds or power mowers, PACKOMATIC experience includes them all. Your inquiry 
incurs no obligation. 


P ; ’ Kon Rene : 
ictured is one of three semi-automatic 
tiering-type shipping case loaders in plant 
of Personal Products Corporation, Chicago, 
Illinois. This handles from 180 to 600 con 
tainers per hour with only one attendant to 
place opened container blanks onto load 
ing horn. 

There's a wide range of standard PACK- 
OMATIC packaging machinery to help 
you —shipping case loaders (packers); seal 
ers, imprinters; carton forming, filling and 
sealing machinery; volumetric fillers, dat 
ing and coding devices; paper can tube 
equipment. 

Take a page from the experience of to 
day's leading manufacturers of packaged 
products—QUAKER OATS, BALLARD & 
BALLARD, COLGATE, ARMOUR, CON 
VERTED RICE, INC., and a host of others 
where PACKOMATIC packaging machin 
ery is saving time, labor, floor space, money. 


J. L. FERGUSON COMPANY CHICAGO * NEW YORK « SAN FRANCISCO® LOS ANGELES * SEATTLE « TAMPA 


Rt. 52 & Republic Avenue, Joliet, Illinois NEW ORLEANS * BOSTON. « BALTIMORE © CLEVELAND * DENVER © PORTLAND 


MODERN PACKAGING 





BALANCE 








Is The “Key To 
Outstanding ‘Performance 


) 
Qi 


Low Cost 
Heat Seal 
Tensile Strength 
Blocking Resistance 


MOORE and MUNGER Specifications mean PERFECTION 
IN PETROLEUM "@ for every packaging need. 


pe New York iC 


Moore & Munger—33 Rector Street 


NOVEMBER 1950 





\ (\ 
When advances in packaging are made... 
| \_} 


Sefton MAKES THEM! 


F Take heed of the revolutionary 
7/7 INGLE TELESCOPE STRING-OPENING CAN! 


ek teisenaitin in modern packaging... by 

7 Sefton! Our designers have added an ingen- 
ious built-in reclosure to the popular string- 
opening can...to give you an important, 
extra feature...easy closing! You know, of 
course, that Sefton’s string-opening can is 
factory-sealed, tamper-proof and easy to 
open...to protect your product and boost its 
sales. Be among the first to profit by Sefton’s 
versatile single telescope can! 





Round, Oval, Square or oblong shapes in a 
host of sizes for which Sefton is tooled! 


FIBRE CAN 
COMPANY 


NEW ORLEANS 
AUBURN, WASH. 


DIVISION OF CONTAINER CORP. OF AMERICA 
DISTRICT OFFICES: @Los Angeles @Salt Lake City e Denver @ Dallas @ Chicago @ Cincinnatti eNew Orleans @ Boston @ Detroit e New York @ St. Poul 
Clevelond o Memphis @ Nashville @ Seattle e Portland 


ptt) MODERN PACKAGING 





WHO'S WHO IN PLAXPAK BOTTLES 


ALEXANDRA de MARKogr 
ANAHIST , BRECK 

RARELY has a package combined DERMETICs INC. 

practical convenience and styling in 

so high a degree as the Plaxpak 

bottle. The values of the bottle have 

been weighed, field-tested and highly 

approved. The public — impressed 


with its convenience — has acclaimed 


it and now looks for it. 





U.S. patents: 2128239, 2175053, 2175054, 2230188, 2230190, 2260750, 2283751, 2349176. 2349177, 2349178 > 1 °T.M. Reg. U.S. Pat. Off. 


“FC PLASTICS 
PLAX CORPORATION tisticn cow ——— 


<< 
In Canada, Plax Canada, Ltd., Toronto 





a ~ 
LAS UAA TES" WARRAES 


OFFICES IN NEW YORK CITY, SYRACUSE, PHILADELPHIA, CINCINNATI and CHICAGO 


NOVEMBER 1950 





we do 


Pip. 
Rep ring, 


Visible Quality in the Package Can Reflect 
the Invisible Quality of the Product! 


Leading Manufacturers of Small Candy Products, 
Recognizing That Fact, Give Preference to... 


FOR FINE FOLDING CARTONS 


SUPERIOR PRINTING SURFACE © ASSURED UNIFORMITY © BRIGHT FAST AND SOIL RESISTANT COLOR 
HIGHER VARNISH GLOSS © BRIGHTER — SMOOTHER © LUSTROUS BRUSH FINISHES AND EMBOSSINGS 
CUSTOM MADE FOR EVERY ORDER © CONTROLLED COLOR MATCHING 


MADE AT RIDGEFIELD, N. J. BY LOWE PAPER COMPANY 


< Refiresen lalives 


H. B. Royce, Detroit 

Philip Rudolph & Sons, Inc., Philadelphia 
A. E. Kellog, St. Louis 

Norman A. Buist, Los Angeles 


MODERN PACKAGING 





KOPPERS POLYSTYRENE 
is our bread 


and butter, too! 


a* ah 
fo dd ee? 0 ee 
’ 4 oA 


- 
-* ~ 
.* 


To Molders of Koppers Polystyrene 


Since Koppers Polystyrene was introduced, demand has been near production capacity. 
However, since April, 1950, the situation has been acute. Total molding capacity had been 
and continues to be increased in the face of a growing shortage of raw materials. 

To assure our customers a proper share of available supplies, a system of allocation of 
Koppers Polystyrene was set up. This is the plan: 

Each customer’s average monthly purchase during the period from Janu- 

ary 1949 through March 1950 was determined. This average monthly 

figure was set up as his monthly allocation base. 

Each customer’s orders since March have been filled to the extent of his 

allocation base. 
We plan to continue this policy. However, governmental needs, regulations or other con- 
ditions beyond our control may require either modification of bases or change in policy. Un- 
der any circumstances we shall endeavor to apportion the available supply equitably 
among our customers. 

As always, we want to work with you to obtain the best results from your use of Poly- 
styrene ... to solve your particular molding problems (with special attention to military 
end uses) ... to design new products to be made from Koppers Polystyrene when the 
supply situation again becomes more normal. 


‘KOPPERS Koppers onlezted, Plastics 


= Koppers Polystyrene has made Many Products Better and Many Better Products Possible. 


KOPPERS COMPANY, INC., Chemical Division, PITTSBURGH 19, PA. 
SALES OFFICES: NEW YORK - BOSTON + PHILADELPHIA - CHICAGO + DETROIT - LOS ANGELES 


NOVEMBER 1950 43 





“HARVEST MOON” AN ORIGINAL LITHOGRAPH BY HENRY E. WINZENREID 


“When the Harvest Moon is Shining” 


The wheat fields at harvest time soon become baked goods, cereals, snack 
foods, flour mixes and countless other necessities in our abundant diet. In final 
packaged form, most of these foods rely on Riegel Papers for the careful 
preservation of their edible goodness. 


There's a Riegel Paper for almost any requirement you may have in protective 
packaging . . . a paper you can depend on for economy and production 
efficiency. We feel sure we can serve you in the same effective manner we 
now serve the sales leaders in so many different fields. Write us today and tell 
us what you want. Riegel Paper Corporation * 342 Madison Ave., N. Y. 17. 


*When the Ha 


od 
_ Riegel TAILOR-MADE PAPERS FOR PROTECTIVE PACKAGING 
1 


4 MODERN PACKAGING 





MAKERS GAIN 
LOW COSTS WITH Hie og ~~! 


STANDARD EQUIPMENT— MODEL S-7 

1. 9” diameter Scoring 4. Timken Roller Bearings 
Rolls 5. Automatic Sheet 

2. Push-button control Counter 

3. V-belt motor drive 6. Mluminated Scale Rods 


NEW GEAR-ADJUSTABLE GAUGES 


STANDARD FEATURES 1. Cannot slip. Finger NP 
adjustment. No tools 
i. Gear-Adjustable required. 
Gauges _ Gauges simply and 
2. V-belt Motor Drive accurately set and 


3. Knives are carefully held in position. 


fabricated, hardened _ No breaking of 
and ground gouge clamp screws. 


Marsechusetts 

Ave. 

(ARLINGTON) BROOKL 

yu CHI 

45-53 Beaver 5. oe gd arora nrg an 
Richmond S.,W. . BRINTNALL CO. 


Lee Angeles, Sen Frenciece, Seutte 


NOVEMBER 1950 








From Photography 


3 LAS 


XFORD 
PAPERS 


HELP BUILD SALES 


, CAN rely on Oxford Papers to help your 
printed material do a better job, whether you are 
promoting sales of photographic equipment or build- 
ing increased business for airline, railroad, bus or 
steamship travel. The many nationally recognized 
grades in the Oxford line have been developed to 
meet a wide range of needs in the production of 
advertising inserts, labels, catalogues, brochures, 
house organs and travel folders. 

No matter which Oxford grade you select you can 
be certain of its dependability. For back of your 
purchase is the assurance of over fifty years of expe- 
rience in the production of papers of first quality as 
well as a record of proved press performance with 
printers from coast to coast. 





Oxford Papers 
Are Good Papers to Know 


You'll like working with them because 
of their— 
® Bright-white, pleasing color. 
® Smooth, uniform surface. 
® High ink affinity —printability. 
@ Extra pressroom economies. 


POLAR SUPERFINE ENGRAVATONE 
ENAMEL COATED 
MAINEFOLD 
ENAMEL 
MAINEFLEX 
ENAMEL WESCAR OFFSET 


MAINELAND 
ENGLISH FINISH 


* * * 


Your Oxford Paper Merchant 
Is a Good Man to Know 


Because Oxford Paper Merchants are 
located in 68 principal cities across 
the country, there’s bound to be one 
conveniently near you. This means 
you can count on him for prompt ser- 
vice, not only in supplying your paper 
needs, but in helping you with prac- 
tical suggestions based on his own 
long experience in making the most 
effective use of fine paper in printed 
selling. Get in touch with him today, 
and ask for a copy of the helpful 
Oxford Paper Selector Chart, or write 
direct to us. 


Oxford Paper Company 
230 Park Avenue, New York 17, N.Y. 
Oxford Miami Paper Company 
35 East Wacker Drive, Chicago 1, Ill. 
MILLS AT RUMFORD, MAINE 
AND WEST CARROLLTON, OHIO 





MODERN PACKAGING 








WANTED: 


Aniline Ink Problems 


Does your printing suffer from dull, life- 
less colors that lack snap and brilliance? 
Are you plagued with smudged, smeared, 
mottled prints? Maybe it’s drying, trapping 
or adhesion that cause your sleepless nights? 
Or, perhaps, you simply aren’t satisfied with 
the “mileage” you're getting from the inks 
you use. 

Whatever your problem — be it complex 
or of the common garden variety — odds 


are your local BBD field man can help you 
overcome it. For, remember—the BBD man 
is an aniline ink specialist with practical 
pressroom experience. And he’s backed by 
a company whose specialization in this field 
has made it the largest producer of aniline 
inks in the world! 

Call in the BBD man. He'll be glad to 
roll up his sleeves and show you—on your 
own press — the way to better printing. 


BBD ANILINE INKS — famous for rich, brilliant colors ... even, dense 
coverage ... sharp, clean printing . . . and more coverage per pound. 


401 N. BROAD STREET, PHILADELPHIA 8, PA. 


81 ALBION STREET, WAKEFIELD, MASS @ 2358 N. SEELEY AVE., CHICAGO 47, ILL. 
Export Division: McLaurin-Jones Co., New York 17,N. Y. @ Distributor: A. M. Bojanower, Los Angeles 22, Calif. 


NOVEMBER 1950 





STANDARD-KNAPP EXPANDS 
ITS FAMOUS LINE TO INCLUDE 
ROCKWELL CARTONING MACHINES 











ma 


FULLY AUTOMATIC CARTONING MACHINE 
— formerly known as Rockwell Cartoning Machine 





ai 

















STANDARD-KNAPP has acquired the entire We are prepared right now to discuss the installa- 


line of hinery and equip t formerly produced 





tion of cartoning machines in any plant. Inquiries 

by Rockwell Packaging Machines, Inc. Designed for 
. are invited concerning the application of these and 

versatility, these machines will now be backed up 

by the engineering, manufacturing, sales and serv- other machines in the Standard-Knapp line to your 


ice facilities of the Standard-Knapp organization. packaging problems. 


MODERN PACKAGING 








Full protection for your product — 


4 WIRE Whe 


—convenient, 
attractive, 


sanitary 


Wirz Tubes rate high in the three 
essentials of a good container— 
protection, convenience and eye-appeal. 
Wirz Tubes preserve the quality of 
your product; are strong, easy to use. 
Their long-lasting finishes increase 
the appeal of your package, add an 
extra zip to your sales message. 
Write today for sample tubes and a 
copy of our booklet, ‘““Wirz Tubes— 


Collapsible Metal 
Tubes . ” 
Ideal Containers’’ for creams, pastes, 
Lacquer Linings * 4: ° 
powders, greases and semi-liquids. 
Wax Linings 


Westit 

estite Closures sTABLISHED 18.36 
@ Soft Metal Tubing 
@ Household Can Spouts 


@ Applicator Pipes 


@ Compression and Injection 


Molding Fourth & Cole Sts. 
CHESTER, PA. 


New York 17, N.Y. Chicago 4, lil. Memphis 2, Tenn, Los Angeles 48, Calif, Havana, Cube 
50 E. 42nd St. 80 E. Jackson Bivd. Wurzburg Bros. 435 S. LeCienege Bivd. Roberto Ortiz & Son 


Export Division—755 Drexel Bidg., Philadelphia 6, Pa. 


NOVEMBER 1950 





TIGHT PERMANENT SEAL is given to cans of printing ink with “SCOTCH” Pressure-Sensitive Tape No. 471. 


Pliable plastic tape solves 
this tough sealing problem 


SPEEDS JOB 50%! Customary sealing methods proved 
unsatisfactory for the Howard Flint Ink Company of 
Los Angeles. Seals attempted with ordinary tape were 
loosened by solvents in the inks and required extra 
application time. 

A switch to “SCOTCH” Pressure-Sensitive Tape 
No. 471 boosted output from 100 to 150 units per hour. 
This conformable tape holds tight with simple hand 
pressure and its plastic-film backing gives a safe, se- 
cure seal which is an excellent moisture-vapor barrier. 


SS A Ks cee 

MINNESOTA MINING & MFG. CO. 

[] Please send me a roll of “SCOTCH” Pressure-Sensitive Tope 
No. 471 (Picistic Film) for testing purposes. 

a Please have a Tape Engineer call. 


Name 





Firm 











MAIL MONEY-SAVING COUPON! Experienced Tape Engineers 
will be glad to help you with your packaging problems . . . show 
you how “SCOTCH” Pressure-Sensitive Tapes can save you time 
and cost. Try one of these amazing tapes on your next job. See 
the results for yourself! 


50 


Plastic film tape will maintain its high resistance 
qualities within a reasonably wide temperature range. 

Plastic film tape makes an ideal, sanitary seal for 
can containers or bottles containing drugs, chemicals, 
foodstuffs, inks, stains, etc. This neat, serviceable tape 
is available in six eye-catching colors too (Red, Yellow, 
Blue, Green, Black and White), adds attractiveness to 
any sealing job. 


Send coupon for full information on how this re- 
markable tape can help with your packaging problems. 


SCOTCH 


Pressure-Sensitive 
Tape No. 471 


Made in U. S. A. by MINNESOTA MINING & MFG. CO., st. pavi 6, Minn. 
also makers of other “Scotch” Brand Pressure-Sensitive Tapes, ‘“‘Scotch” 
Sound Recording Tape, “Underseal” Rubberized Coating, “Scotchlite’’ Re- 
flective Sheeting, “‘Safety-Walk’’ Non-Slip Surfacing, ““3M"’ Abrasives, “3M” 
Adhesives. 
al Export: DUREX ABRASIVES CORP., New Rochelle, N. Y. 
In Canada: CANADIAN DUREX ABRASIVES LTD., Brantford, Ontario 


MODERN PACKAGING 





arith Company, 


slamazoo, Mich., for Mrs. Smith's Pie Cc ttstown, Pa. 


* 
WITH WINDOW BOXES OF LUMARITH TRANSPARENT FILM 


The Sutherland Paper Company, Kalamazoo, Michigan, 
reports the experience of one of the many baking com- 
panies who have turned to Lumarith Transparent 
Film window boxes: sales up 63% . . . breakage down 
one-third . . . packing and handling costs cut 50%. 
The added cost of this sales-appealing packaging 


method was absorbed several times over in produc- 
tion and merchandising savings. 


In addition, the “breathing” quality of Lumarith 
prevents crusts from becoming soggy and tough... 
shelf life is doubled. 

It’s as easy as pie to boost sales and production 
figures by packaging your products in Lumarith Trans- 
parent Film window boxes. Lumarith won’t wrinkle 
or sag... won’t pull the box out of shape . . . is always 


NOVEMBER 1950 


crystal clear and fresh-crisp . . 
and prints perfectly. 


. cements permanently, 


Whether you're packaging baked or other fresh 
foods, soft goods, candy, flowers, let the Lumarith 
window box pay its way in Sales and satisfaction. 

Celanese Corporation of America, Plastics Division, 
Dept. 8-K, 180 Madison Avenue, New York 16, N. Y. 
In Canada, Canadian Cellulose Products Limited, 
Montreal and Toronto. 


2% 


& 


PLASTICS 


*Reg. U.S. Pat. Off, 


51 





lf you make roller skates ) or tools \ 


or tin plate or any other ferrous-metal product, CROMWELL 


La 
FERRO-PAK Rust Inhibitor Paper can save you money. (—@ 


Ferro-Pak stops rust from forming on ferrous metals and alloys. 
F. 


yd 
By releasing an invisible barrier vapor r wo _ Ferro-Pak protects even 


A 


surfaces not a in contact with the paper. Like the effect of 


e' &P 


moth baits \> __/ the vapor penetrates into every nook, cranny and 


° : | EX 
crevice of whatever product is wrapped. Moisture vapor ah 


liquid water are rendered harmless to ferrous metals wrapped 


) 


in Ferro-Pak. Non-adhesive Ferro-Pak guards against rust for a 


any other type of rust preventative known. 


FOR PRICES AND DETAILS ABOUT CROMWELL FERRO-PAK 
RUST INHIBITOR PAPER, WRITE DIRECTLY TO: 


CROMWELL PAPER COMPANY 


4801-30 SO. WHIPPLE STREET © CHICAGO 32, ILLINOIS 


MODERN PACKAGING 





Salesmen 
¢ ON THE SHELF/ 


{ / / : 
neo Ten 
eave 





TO EMPHASIZE THAT 


5 Betnet plants in 
5 gtrategically-loc 
‘ve flexibility and e 


to Betner’s complet 


ated cities 
conomy 
e food-packagins 


service 


1 





What foods do you process? Where is your plant? And insects Tease 
what's your problem? We have helped solve packaging 
problems for scores of different types of foods . . . with many 
variances in market, weather and transportation conditions. 
Satisfied Betner customers, coast to coast, will tell you 
Betner Bags are Better Bags. We'd like to prove that to 
you. 
Remember, ours is a complete bag service—from design 
to manufacture to actual packaging. Why not give usa call? 


BensC Betner Co om ins 


CAMP BETNER CORP., Richmond, Va.; BENJ. C. BETNER CO. of WISCONSIN, Appl Wi in; BEN]. C. BETNER 
CO., Paris, Texas; BENJ. C. BETNER CO. of CALIFORNIA, Los Angeles, California. SOUTHERN PACKAGING 
CORPORATION, High Point, N. C.; Affiliate of Benj. C. Betner Co. 





A complete bag service—from idea to finished bag to machinery for closing coffee bags 
and filling and closing liner bags for cartons. 


MODERN PACKAGING 





TO FOUR ROSES 


...0n their nomination to “Packaging’s Hall of Fame’. 
We take genuine pride in our association 


with Frankfort Distillers, in the fact 


that we at The Lord Baltimore Press are not only producers 


of Four Roses labels but that our Fidel-J-Tone process 


has been used exclusively for the last four years 


in the reproduction of Four Roses gift cartons. 


THE LORD BALTIMORE PRESS 


Baltimore . . . New York . . . Chicago. . . Louisville 














“C FOUR ROSES” 


1950 GIFT CARTON 


DESIGNER: 
W. Terrell Dickey, Louisville, Ky 
CarTONsS By: 
The Lord Baltimore Press 
Cotor Process: 
Lord Baltimore Press 
FIDEL- I-TONE* 


For specimens of this carton and other 
fine packaging write : 


THE LORD BALTIMORE PRESS 


General Sales Office : 
595 MADISON AVENUE, NEW YORK 22, NY. 


*Trade Mark Reg. 


room for 
labeled 
ittention, 

Pattern 
possible 


iter, this 
long or 
change- 
go”; no 














All of them 


(and many more) 


/ 


LABELED without glue. 


Perfectly registered “wrap-arounds’ {, giving plenty of room for 
advertising matter, FDA requirements and instructions, labeled 
at high speed and without fuss, mess or constant attention, 
because this NEW method of labeling needs no glue. Pattern 
adhesion for removable “prescription labels”, too. . . possible 
only on the modern 


fully automatic Label - DRI | 


Utilizing thermoplastic-coated labels supplied by your own printer, this 
modern, improved labeling unit has proven amazing economies on long or 
short runs. Variable speeds up to 360 per minute, and without costly change- 
parts. Label-DRI delivers a FULL day's work; no “stop-and-go”; no 
“downtime”. Modern food, drug and beverage 

manufacturers use it... because it does more 

—and better work! a “ 


é 


Ask for details yt i a 
wer 
NEW JERSEY MACHINE 
Corporation 


1510 Vv 


NOVEMBER 1950 





age Candies, Crack 
Cookies, Potato Chips, Pret 
OR SIMILAR PRODIMGTS, Wright 
Automatic Weighers With. 


a 
WK a 


sive HY-TRA-LEC System Can 

More Accugate Job for at 

High Speed with Less Ggwor! 
~~ 


EXCLUSIVE! HY-TRA-LEC differs from con- 
ventional weighing methods. There are no springs or 
beam scales. “POSITIVE DISPLACEMENT” is the 
secret— providing a time and customer-tested advance- 
ment in weighing engineering. HY-TRA-LEC's greater 
accuracy pays for itself in a relatively short time. 














i ) 
Use@iiby America’s leading confection 
sey HY TRA and fills a% 
variety of dry products i IX TYPE container 
with Superior Accura ay Ounce to 16 
Ounces. Single or Mug weighiagal eads. Fully 
automatic layout for rigid, containers; i i 
layouts when bags are ; 

ment of con s under 


TERATURE AVAILABLE 
Write or Wire Today 


WRIGHT cer 


EST. 1893 - 500 CALVIN ST., DURHAM, N.C. >. 
SUBSIDIARY OF THE SPERRY CORPORATION ed 


Other standout machines in the Wright line include May- 
Plex cellophane wrapper for cracker sandwiches, Strip 
Stamper for applying revenue stamps to liquor bottles, 
and widely used machines for the tobacco industry. 


COMPANY SALES OFFICES: JERSEY CITY - DURHAM WEST COAST REP.: KING & ANDERSON, SAN FRANCISCO SOUTHWEST REP.: R. P. 
ANDERSON COMPANY, DALLAS CENTRAL REP.: HAL HUDSON EQUIPMENT COMPANY, TOLEDO EUROPE: SPERRY GYROSCOPE COMPANY, LTD., LONDON 


58 


MODERN PACKAGING 





Compernively . Ba Near Packaging 
Priced Tapernence 


Quality Vependadie 
Construction Velwery 


PROFITING 


—through the use of Ritchie’s most modern machinery 


and methods known to the packaging industry. 


aa more than fulfills our promise! Early this year 
we announc ed Ritchie's addition of a Folding Carton Division. At that 
time we promised you the benefits resulting from the Newest, Most 
Modernly-Equipped Folding Carton Plant in the industry. Today, 
more and more Folding Carton Users are Profiting from these 
advantages of Competitive Pricing ... Quality Construction ...84 Years 
of Packaging Experience... and Dependable Delivery. 


The Folding Cartons shown below are only a few examples. 


Let us show you what we can do for you on your 


Folding Carton or other packaging problems. 


4. 
| NULAR 
Seal-end Type—one of the many 4 
varieties of Folding Cartons that » —Toy.\ |=) 
Ritchie con produce to meet your 


Tuck Top—Lock Bottom. Al! plates 

for Ritchie Folding Cartons are un- 

mounted, bringing you a saving in 
a plate and stock costs. 


a 


e 
i special requirements 
é . 
a 
a 


a Reverse Tuck Type—all Ritchie 
Folding Cartons are pre-folded, 
& horizontal to the glue-lap—making 
assembly operations easier, faster. 





SEND FOR FREE IDEA BOOK 
Free copy of “101 Ways to get Better Packaging”, 
a handy reference booklet every package buyer 
é tad te —— should have, will be sent to manufacturers, on 
. 8 request. Includes helpful chart for evaluating present 
a packages and planning new ones. Check and send in 
the coupon today 


8840 Baltimore Ave., Chicago 17, Ill. 
Please send my copy of brochure “101 Ways to Get Better Packaging”, also suggestions 
and quotations on Set-Up Boxes () Fibre Cans Transparent Boxes 
Cartons Please have a Ritchie Representative cal! 


¥ 
we 


0 Folding 


’ a W. C. Ritchie and Company 


a 
SIGNED TITLE 
COMPANY NAME a 
8840 enmaata pon dich 17, LL ee en ; 2 
New YorkeLos Knischintnasiatbahentbenvis om” ZONE SAE 7 - | 
Providence® St. Lovis*Clevelond*Jocksonville (i GR Si ER Gl GS GE Gl a ee ee ee ee ee 


NOVEMBER 1950 





No bounds limit Columbia’s 


search for the successful solution 


to your problems in plastics. 


CUSTOM MOLDERS OF PLASTIC PRODUCTS 
AND SPECIAL PLASTIC PACKAGING 


COLUMBIA PROTEKTOSITE COMPANY, INC. Caristadt, New Jersey 
New York Showrooms: Empire State Bldg. * West Coast Office: 380 Bayshore Blvd., San Francisco, Calif. 


ONE OF AMERICA’S LEADING MANUFACTURERS OF SUN GLASSES, COMBS, BRUSHES, TOYS, HOUSEWARES 


60 


MODERN PACKAGING 





Your own appreciation for your product is quickly reflected in 
your choice of a container. Why “kill” sales with a bug-duster of 
questionable design and quality. The new patented R. C. Spra- 
Can incorporates many exclusive features — specifically designed 
in answer to past consumer objections to inferior, make-shift 
dusters. R. C. Spra-Can offers Controlled Powder Pressure . . . 
Special Clog-Proof Feed Construction . . . Countersunk Nozzle- 
Vent for spray uniformity . .. Sturdy Bellows Diaphragm built 
to “take-it,”” even under roughest usage . . . Moisture-Proofed 
Stock to assure free pumping action at all times, in all climates. 


3 GOOD REASONS FOR “DRESSING” YOUR BUG-KILLER 
IN THE R.C. SPRA-CAN: 
\ peeve aire Dd Sprays at Any Angle — Up- 


AND CLOSURE side Down, Sideways. 


Action. 


ae 
| | Uniform Spray — No ‘‘Puffs"’ 
or “Blasts.” 


B Rapid, Non-Binding Bellows 


engineering know-how have 
earned for the R. C. Can Com- 
pany the title of “Product 

il | Tailors” for industry. Why not 

Say put your next packaging problem 
IMMER VALVE | Ss-S5) in our hands — your assurance of 
a J Beye exacting quality, added sales ap- 
SZ) > = | peal, and continued customer 
4 p- 


satisfaction. 


BREATHER 
TUBE q 
ats S 


Years of constant research and 
| 


Patented RC. Can Co. 


MAIN OFFICE 493 Chambers St., St. Louis 6, Mo. 


and Factory ‘s 
Branch Factories: Arlington, Tex.; Rittman, O.; Kansas City, Mo. 


SALES OFFICES ss icin ieaiaahias 
York N.Y. . C. MORRIS Co., 1125 Spring St., N.W. Atlanta: © 
| 12, La. &. C. CAN CO., 225 West 34th St., New Se name % alee: 
.w haan posreamey eae E. F. DELINE CO., 224 W. Alameda, Denver 9, Colo. w. ¥ onsrvee « —- a i 
ee CAN SUPPLY CO., 1006 W. Washington Bivd., Los Angeles, Calif. C. J. TAUGHER, 1628 W. Wisconsin, 
61 
NOVEMBER 1950 





Going Strong! 


LUI 


~ 
Engineered with the same precise uniformity and 
brilliant design that characterize all Sun Tubes. ( 


That’s why Sun Tubes are the choice of ?* \ 


so many of America’s most famous ra 
»roducers of fine drugs and cosmetics. 
I g , a 


Pod 


We solicit your inquiries and can assure prompt delivery. Call or write 
the Sun Tube main office, 181 Long Avenue, Hillside, N. J., 
or any of the representatives listed below. 





Chicago 26, Ill. .... James L. Coffield, Jr., 7720 N. Sheridan Rd. Houston 2, Tex R. P. Anderson Co., 603 M & M Building 
St. Louis 1, Mo. M. P. Yates, Arcade Building St. Paul 1, Minn....... Alexander Seymour, 1411 Pioneer Bldg. 
Cincinnati 8, Ohio Ralph H. Auch, 3449 Custer Road Dallas 2, Tex R. P. Anderson Co., 317 Texas Bank Bldg. 
Seattle 4, Wash King & Anderson, 1016 First Ave. South Portland 1, Ore King & Anderson, Foot S. W. Gibbs St. 
San Francisco 3, Calif... . King & Anderson, Western Merchandise Mart, 1355 Market Street 
Los Angeles 27, Calif. .. King & Anderson, 1001 N. Vermont Ave. 
MODERN PACKAGING 


62 





Fi over 50 years 
discriminating manufacturers 
have been building sales 
of products which are packaged 
in Rowell Containers. 
Expert craftsmanship, 
Magnificent color printing. 


Prompt deliverves. 


en ay &, OD 
e. Nowell Co: ine. 
Manufacturers of Fine Paper Boxes 
BATAVIA, N.Y. 


NOVEMBER 1950 





Stoway 


PLASTIC CONTAINERS! 








Stoway does it again with two new plastic containers. Designed for 
maximum product display and re-usability. 


These new Stoway containers are already being used by a large na- 
tional packer to stimulate food product sales. 


The rectangular container inside dimensions are 3-1/4”x 6-7/8"x 1-5/8". 
The square container inside dimensions are 5-1/4” x 5-1/16” x 1-3/8”. 


The Containers shown are Sparkling Crystal with Ruby lid — a powerful 
sales appeal for any product. 


See these new containers as well as the others of the famous Stoway line. 


Wire, write or phone for colors, combinations, 
specifications and samples. 


SOUTHERN CALIFORNIA 
PLASTIC COMPANY 


18OS FLOWER - GLENDALE - CALIFORNIA 








MODERN PACKAGING 





NOVEMBER 1950 


oar 


Newly formed homes are the American Potters’ dish, as wit- 
ness their burgeoning business ; Past few years Young 

rs, Housewife’s taste for their colorful, bizarre, moderne, 
glamorous, and comparatively restrained dinnerware seems 
far from being Sated. 


In 1948 th rome out a N€ar-record 
and earthenware. Vari- 

amily victuals, and missiles. 

"tition, last year’s sales were 

banner year for 


©nough, most of them are, 


That's the kind of Job that’s tailor-made for MEAD Corru- 
gating. Extra-strong MEAD 009 Chestnut Corrugating and 
Liners are made of chestnut and other hardwood fibres, 
These Sturdy boards have kept all Manner of breakables 
Out of harm’s Way for the Past 20 years. 





common 
denominator: 


They’re all set-up boxes 


precision-made by 














MILLER 











a 


Champ... 


WALTER P. MILLER COMPANY, Inc. 
452 York Avenue « Philadelphia 23, Pa. 


MODERN PACKAGING 





FOR EASY 
DISPENSABILITY... 


Package your product in ALCOA TUBES 


Make a product easy to use and you’ve made it easier to sell. That’s why 
it’s smart packaging to put it in a tube. A tube that requires but a twist 
to open and a squeeze to use. Gives airtight protection to the contents. 

And Aleoa Tubes are attractive, too. They’re made of aluminum, 
the ideal surface for eye-catching colors. The most economical metal for 
large-size tubes. Let us tell you more about attractive. easy-to-use tubes. 
Just write for your copy of ‘*Packaging in Alcoa Tubes”, a technical 


booklet giving tube types and sizes, weights, capacities, etc. It’s free. 


ALUMINUM COMPANY OF AMERICA 
1751L Gulf Building ¢ Pittsburgh 19, Pennsylvania 


ee 4 - 
r >» : > 
SIZES RANGE FROM: %"x2'%" TO 234" x 11%" (QUART SIZE) 


NOVEMBER 1950 





Regardless of tha shape and size of your 
product to be packaged — large or small, simple 
or intricate — our field specialists can help analyze 
your government packaging needs for moisture- 
vaporproof, greaseproof and waterproof protection. 
Ask them for latest oficial interpretations — whether for AN 
... JAN... or the new MIL specification series. Samples 
and prices promptly furnished. 


*Illustrating packaging design for Generator Plant manufactured by 
D. W. Onan & Sons, Inc., Minneapolis, Minn. 


ie /\ 
"VANANT PRODUCTS, INC. Piretocon wie 


° Allied Commodities Co. Leonard Barol & Associates Allied Commodities Co. 
Represented By: Andrus Bidg. 1508 Finance Bldg. Kansas City Merchandise Mart 
Minneapolis 2, Minn. Philadelphia 2, Pa. Kansas City 8, Mo. 





R. M. Reutlinger & Associ W. T. Segerstrom William Diemer & Co., Inc. The Smythe Company 
Hulman Bldg. 2122 4th Ave. 274 Madison Avenue 431 E. Burleigh St. 
Dayton, Ohio Seattle 1, Wash. New York 16, N. Y. Milwaukee 12, Wisconsin 


R. M. Bracamonte & Co. George B. Woodcock & Co. Protective Packaging Co. Standard Parts & Equipment Co. 
252 Spear Street 813 N. LaBrea 7646 Cottage Grove Ave. 904 N. Main — P.O. Box 4385 
San Francisco 5, Calif. los Angeles 38, Calif. Chicago 19, Hl. Fort Worth, Texas 





MODERN PACKAGING 





versatile 


VISQUEEN 2, 


VISQUEEN film in the 

Rubber Industry 

Excellent results as protective material 
for camelback and tacky tape put it at 
the top in the field in less than a year. 


VISQUEEN film in the 

Shipping Industry 

Absolute product protection against 
moisture and contamination in domestic 
ond overseas shipments. Film liners 


for metal drums, fiber drums and cartons. 


Definitely cuts shipping costs. Saves 
time and handling. 


VISQUEEN film in the 

Chemical Industry 

Liners for packaging all types of 
chemicals, wet, dry, corrosives 

or hygroscopics. Positive product safety. 


VISQUEEN film in the 
Automotive Industry 

Used for packaging parts both while in 
storage in the plant, in transit to parts 


depots and on shelves in service stations. 


VISQUEEN film in the 
Packaging Industry 

Reusable bags for premium packaging 
of all types. Women love them. 
Protective packaging where contents 
must be kept from moisture 

or contamination from the outside; 
where constant moisture must be 
maintained inside. 


There just aren't enough pages 
in this issue of Modern Packag- 
ing to give a satisfactory de- 
scription of the unlimited uses 
industry has found for VIS- 
QUEEN polyethylene film. For 
packaging, shipping, storing— 
it’s a completely new and radi- 
cally different method with 
startling possibilities. 

VISQUEEN film is strong, 
pure and odorless. It will handle 
liquids, semi-liquids, hygro- 
scopics, acids and alkalis with 
perfect safety. The film is 
moisture-proof, non-toxic and 
chemically inert. Extremes of 
temperature or humidity changes 
leave it unaffected—at 94 de- 
grees below zero VISQUEEN 
is strong and flexible. Available 
in a variety of thicknesses from 
very thin to very thick, and in 
clear seamless tubing or sheet- 
ing. Produced in a wide range 
of widths, VISQUEEN has been 
made in tubing as wide as 120 
inches. 


Wherever VISQUEEN film is 
used—in shipping or packag- 
ing, or as a premium—the re- 
markably low cost, the drastic 
economies effected and the pos- 
itive product protection prove 
it to be absolutely without an 
equal. 





IMPORTANT 


All polyethylene film is not VISQUEEN. VISQUEEN 
is the only film produced by the process covered 
by U.S. Patent No. 2461975. Only VISQUEEN 
film has the benefit of the research and extensive 
technical experience of The Visking Corporation, 
pioneers in the development of polyethylene film. 
Be sure. Always specify VISQUEEN film for superior 
tear and tensile strength and greater uniformity. 


VISQUEEN film . .. a product of The 


VISKING cocrounen 


PRESTON DIVISION, TERRE HAUTE, INDIANA 
*T. A, The Visking 








Corporation 





NOVEMBER 1950 





ELL 
Bball 


Candy manufacturers pack e d 
\ 
new point - of - sales punch 
with RIGID PLASTIC BOXES 


MM 
molded by Tri-State. Cus- | lop y P Oy 
tomers see candy - kitchen " W- Yyfe 
freshness at its best inside a q 
gleaming transparent _in- 


The James O. Welch Co. ‘ ere fel 

packs Pom-Poms, Junior Mints re ~ vidual showcase — sately 

and Ditto Nuts in this stock ‘ : Ze . ‘ 
| varded from dust, dirt and : 

box, No. 92F (454°x4%"x ews 9 P ‘ 

1%"). Reports steady sales |S contamination. 


rise from introduction of the 
new package. 


Whether you've a mass- 


sales item, a premium idea, } 
or a quality-candy package 
in mind—there’s a Tri-State 


Colonial House Candy Stores, 
New Jersey's largest candy RIGID PLASTIC BOX to fit 
chain, upped summer sales ° 

by packaging worm-weather your product . . . build your 
candies in our stock box 


les... i 
No. 29K (4%x4"x3%"), sales reduce packaging 


operations. If we cannot 
satisfy your needs from our 
wide range of stock sizes and 
shapes, we'll mold to your 


specifications. 


4 Stock boxes shown here 
represent only a few of our many 
available inspirations . . . for 
after-dinner mints . . . for salted 
nuts . . . for a quality, 5-lb. as- 
sortment . . . for low-priced, small- 
candy selections. 


TRi-Hatle R. gid Hlastic Boxes - Protect 
Freshness ~ Promote Sales ~ Provide Bonus 
Mlility Boxes Your Customers Can Use 


The best Rigid Plastic Boxes are Injection Molded by 


TRI-STATE PLASTIC MOLDING COMPANY 
HENDERSON, KENTUCKY 


New York: 12 E. 41st St.—Murray Hill 3-6572 Chicago: 176 W. Adams St.—Franklin 2-7292 





WHICH PACKAGE 
SUITS YOUR PRODUCT? 





NOVEMBER 1950 


Attached cover, smooth edges, snaps closed 
with bead lock giving rigidity to top sur 
face with no distortion Opens, closes with 
one hand. Can be coated inside, body, top 
and bottom if desired. 


Contents readily accessible as top swings 
back and provides completely open con- 
tainer. Top aperture is wide enough to 
permit user to reach in with fingers and 


pick out contents. Comes in four sizes. 


If you are packaging small items 


used in small quantities... 


This container is most familiar as the pack 
age for short lengths of adhesive tape used 
for minor cuts and bruises. 

Notice that the hinged snap-top opens 
easily, protects the contents from dust . . 
that the package makes a nice display and 
keeps clean after handling. 

Perhaps you are packaging cold tablets, 
salt tablets, rubber bands, nails, nuts, bolts, 
playing cards, king-size cigarettes, whole 
spices, notions, buttons, or some other small 
item used in small quantities. 

Might it not be a good idea for you and 
us to sit down together and see how our 
know-how might help you? 


Pioneers, we... 


Since 1901, Canco has been creating new 
and more effective packages. There is hardly 
a major development in the packaging field 


that this keen organization has not pioneered. 


We can advise you on how to build sales, 
cut costs, improve processes, and on filling 
and closing procedures. We stand ready to 
serve you promptly in production-line emer- 
gencies. Call Canco first! 





JFF IN _BETTER WRAPPING, SEALING, LABELING 


For Packaging Design and Printing that 
Hits Harder, call in NASHUA’S Specialty 





Printing Division! 


Versatile division of a versatile company, Nashua’s 
Specialty Printing Division are specialists in the 
design and printing of colorful SELLING Packages 
by rotogravure and aniline processes in rolls. 

Whether the wrapper is printed tissue, printed 
glassine or printed transparent film, Nashua’s 


NASHUA 


BRANCH OFFICES 
BALTIMORE, CHICAGO, DETROIT, LOS ANGELES, NEW YORK, SYRACUSE, N. Y., PHILADELPHIA, COLUMBUS, O., SAN FRANCISCO 


diversity of experience means top eye-appeal and 
buy-appeal for your packaging money. An ever- 
growing and diversified list of customers who 
market candy bars, potato chips, paper napkins, 
polishing cloths, toilet paper and other products 
have found that Nashua’s a helpful partner in 


vite 


pushing sales curves upwards. 








NASHUA GUMMED AND COATED PAPER COMPANY 
NASHUA, NEW HAMPSHIRE 


MAKES PAPER MAKE 
MONEY FOR YOU 











MODERN PACKAGING 





Wake up, Uncle Sam! 


HAVE THE HARD-WON PACKAGING LESSONS OF THE LAST WAR BEEN LOST 


IN THE WELTER OF PEACETIME MILITARY BUREAUCRACY? By Herbert T. Holbrook® 


BY the summer of 1945 war ma- 
teriel was being produced at an 
annual rate of some 40 billions of 
dollars. This vast production was be- 
ing packaged at a cost of about a 
tenth of that sum—and was getting to 
the troops, as Gen. Campbell of Army 
Ordnance used to say, in “first-class, 
fighting condition.” 

It wasn’t arriving in that condition 
at the start of the war when guns and 
tank parts and fire-control instruments 
and several thousand other items sud- 
denly poured out from arsenals, depots 
and industrial plants. Exports pack- 
ing of any kind was the exception 
then—and export packing of a type 
and quality fit to stand up under the 
handling and overseas storage hazards 
of those early war days was a rarity. 

From all of the battle- 
fronts around the globe and 


outdoor storage conditions at this 
South Pacific base. . . .” 

With every single item of produc- 
tion desperately needed, the services 
suddenly realized that the problem of 
getting materiel to the front ready 
for use had been overlooked, neglected 
and left to someone else who never 
had the knowledge or experience or 
position to do anything about it. On 
the overwhelming majority of materiel 
items, export-packaging specifications 
were either non-existent or inadequate 
for our requirements. 

During peace years none of the 
military services had even established 
general standards or manuals which 
could be used as guides for preparing 
detailed packaging specifications for 
individual items. 


By the time we entered the war, in 
short, lack of suitable packaging was 
an intolerable menace to the whole 
military supply system. 

Fortunately, prompt action was 
taken at the highest levels. Com- 
petent civilian packaging counsel was 
sought and obtained, qualified pack 
aging men were brought into the 
picture and given freedom and sup- 
port to establish specifications, to put 
them into effect, to train military and 
civilian personnel and to develop ade- 
quate sources of supply. And by V-J 
Day complaints from the fronts had 
dwindled from a flood to a trickle 
and reports on damaged shipments 
were few and far between. 

By V-J Day, too, a solid foundation 
had been laid on which the various 
military services could de- 
velop improved materials 





from supply officers in every 
service, alarming reports 


Herbert T. Holbrook was as- 


and techniques and keep 
adequate packaging stand- 


were TWX'd into Washing- 
ton: “. . .. . nineteen of 
twenty-one truck replace- 
ment engines damaged in 
shipment beyond _ repair 

.”; “Replace immedi- 
ately forty-five M-1 fire-con- 
trol assemblies which arrived 
unusable condition”; “Cor- 
rosion preventative meas- 
ures totally inadequate for 
~ © Sales Manager, Flex-Vac Di- 


vision, Standard Cap & Seal Corp., 
New York, 


NOVEMBER 1950 





sistant civilian chief of pack- 
aging for the Ordnance De- 
partment of the United States 
Army during World War Il 
and since has been in close 
touch with the development 
of protective packaging in 
both the civilian and military 
Mp. ‘Metbenel fields. His criticism of the 
present military packaging 
set-up deserves the attention and consideration 
of everyone concerned with our national se- 
curity from the packaging standpoint. 








ards as integral a part of the 
design and manufacture of 
a major item or a spare part 
or an assembly as the metal 
from which it was made. 
The civilian technicians who 
had been brought in to do 
the job went back home 
with the feeling that mili- 
tary packaging could and 
would be kept abreast of all 
other military develop- 
ments; that the specifica- 


73 





tions written so hurriedly during the 
war would be smoothed out and 
strengthened; that new material de- 
velopments would be encouraged; 
that adequate inspection—woefully 
weak during the war—would be estab- 
lished; that inter-service disagreements 
on specifications and procedures could 
be reconciled; that more economical 
means of providing equal or better 
protection could be found and, finally 
—and most important—that the highest 
echelons now appreciated the impor- 
tance of protecting military supplies 
from the end of the production line 
to the point of use and could be de- 
pended upon to support whatever 
measures would be necessary to sus- 
tain an adequate packaging activity. 

What a letdown they have had! 

For now, five years after V-J Day, 
when we are again faced with a criti- 
cal military situation, we find that 
packaging has suffered equally with 
other essential services and that, by 
and large, we are definitely behind 
where we were on Aug. 14, 1945. 

How has this come about and where 
do we now stand? 


First and fundamentally, there is 
little in the postwar history to indicate 
that top military authorities have 
shown any true awareness of the im- 


portance of packaging to the over-all 
supply plan. Even the most complete 
and exhaustive reports on the condi- 
tion of materiel in overseas bases have 
failed to enlist their attention. The 
assignment of responsibility has 
shifted from one group to another dur- 
ing the service unification program 
but, despite a whole series of direc- 
tives, top-level direction has been in- 
adequate, incompetent or apathetic. 

The very worst features of the mili- 
tary organization in its relationship 
to an industrial system have been 
glaringly highlighted, for time and 
again the top packaging authority has 
been vested in officers totally unquali- 
fied with respect to experience or 
knowledge of the subject. The sin- 
cerity and ability in other fields of 
these officers is unquestioned, but their 
lack of specialized training in military 
packaging requirements and the com- 
plexities of the production and appli- 
cation of packaging materials and pro- 
cedures in our industrial plants has 
been an insuperable obstacle in cop- 
ing with the technical and administra- 
tive problems involved. 

One packaging authority who has 
been very close to the Washington 
scene observes: “The top-echelon offi- 


74 


FAR-FLUNG OPERATIONS of our three Armed Forces encounter widest 


extremes of heat, cold and humidity. 


The above map shows the principal 


overseas destinations of packaged supplied for Army, Navy and Air Force. 


cers who are grappling with the prob- 
lem of packaging are honest and sin- 
cere men. They are simply inade- 
quately trained and technically unpre- 
pared for the job they are trying to 
do. Most of them are pathetically 
eager for help.” 

This failure to assign top packaging 
responsibility to qualified civilian or 
military personnel under the service 
unification plan has inevitably resulted 
in introducing political complications 
among the lower packaging echelons. 
Inter-service and_ inter-departmental 
politics have indeed permeated the 
whole military-packaging organization 
—and only a few outstanding officers 
and civilians seem to have escaped 
its unwholesome influence. Caught 


between the millstones of unification 
at the top and individual service ex- 
pediency at the bottom, effective 
teamwork among the services has too 
often given way to maneuverings for 
positions of personal and individual 
prestige. 

The reason for this is very simple: 
the principle of unification presup- 
poses that the sovereign thinking of 
an individual service must be subor 
dinated to the good of all when, as 
and if a conflict in thinking develops 
between two or more services. On 
the other hand, the individual serv 
ices through the years have developed 
strong prejudices, especially on the 
technical level—and often very right 
fully so. Therefore, in the absence 


MODERN PACKAGING 





of strong and competent centralized 
authority, to establish a unified speci 
fication wholly agreeable to any one 
individual service has required that 
that service shall have achieved a 
political position which will enable it 
to impose its prejudices on all other 
services. 

In packaging matters, this problem 
is greatly magnified, since all services 
and the departments and bureaus of 
the services have a larger stake in 
their mutual packaging requirements 
than in any other single class of fin- 
ished items which all produce or pre- 
scribe. 

These maneuverings for positions 
of political importance in the absence 
of unified control have perhaps been 
inescapable, but nevertheless the time 
and energy so wastefully expended 
have been a major reason for the gen- 
eral failure to maintain an effective, 


NOVEMBER 1950 


over-all postwar-packaging program. 

Below this top-echelon level, how- 
ever, let us quickly add that the pic- 
ture is definitely encouraging. At the 
Quartermaster Food and Container 
Institute, at the Naval Aircraft Fac- 
tory Packaging Laboratory and Wright 
Field, at Ordnance’s Picatinny Arsenal 
and the Signal Corps’ Fort Monmouth, 
at the Army Chemical Center in Edge- 
wood and the Engineering Center at 
Fort Belvoir, at Naval Depots and 
Laboratories, a tremendous amount 
of constructive research and develop- 
ment work has gone quietly forward. 
New materials and combinations of 
materials have been intelligently ap- 
praised, many rigid container speci- 
fications have been greatly improved 
and countless packaging requirements 
have been developed for inclusion in 
specifications for specific items. Im- 
portant work it is, and the men who 


are doing it are able, loyal and ex- 
perienced. The real tragedy essen- 
tially is that 


bureaucratic confusions and_higher- 


inter-service rivalries, 
echelon apathy have so largely nulli- 
fied their work and that most of their 
important findings have not yet been 
translated into new and improved 
specifications and may not until a 
crisis forces the issue. 

It is precisely the services’ peace- 
time failure to agree on and to process 
through new and revitalized material 
specifications that has made the post 
war packaging effort so disheartening 
and confusing. 

The whole system of production of 
war materiel rests basically on clearly 
stated specifications providing com- 
plete information on the procedures 
and materials required to produce a 
finished item. Proper inclusion of 
these specifications in procurement 
contracts and adequate supervision 
and inspection to assure conformance 
must follow, but unless the specifica- 
tions are right to begin with and 
properly applied to items of materiel, 
criminal waste of time, money and 
critical materials is bound to result. 

Packaging specifications are no ex- 
ception. Between the First and Second 
World Wars, however, they had been 
neglected and the services had to 
start practically from after 
Pearl Harbor—both with respect to 
packaging materials and containers 
themselves, and to their application 
to specific items. Hence, virtually all 
of our basic military specifications— 


scratch 


from greaseproof wrapping materials 
for the smallest rifle part to the crating 
of two-and-a-half-ton trucks—were 
written under terrific pressure during 
World War II. Most started out as 
a specification for a particular depart- 
ment or bureau, but through team- 
work of the packaging organizations 
in the individual services, all of the 
most important ones—by the end of 
the war—had been re-issued as joint 
Army-Navy specifications. They were 
among the first and certainly most 
shining examples of what could be 
accomplished by unification, for im- 
perfect as they may have been, these 
joint packaging specifications elimi- 
nated waste, inefficiency and confu- 
sion and, most important, “delivered 
the goods” in usable condition. After 
V-] Day, it was the expectation of all 
that the services could continue to 
work together and agree on changes 
to strengthen and improve them. 
When the threat of a new and even 





more terrible global embroilment first 
arose, the need for such revision be- 
came in fact more and more urgent. 

In the past war we could predict 
that the average packages would be 
handled 30 to 40 times between the 
production line and the point of ul- 
timate use, and we packaged for a 
maximum of two-year storage. We 
could further predict that tempera- 
tures would range from a low of 
about zero to a high of 140 to 150 
deg. F. Under today’s conditions we 
have no conceivable way of predicting 
a package’s handling or storage con- 
ditions—but we know it may have to 
be shipped from one theatre to an- 
other, that it may be handled literally 
hundreds of times, that it may be kept 
in outdoor storage for many years 
and that it may be subjected to tem- 
peratures ranging from minus 65 to 
plus 160 deg. F. Furthermore, the 
very materiel itself and the lubricants 
and corrosion preventives used on 
them have undergone drastic changes, 
which in turn have meant obsoles- 
cence of many materials that per- 
formed satisfactorily during the war. 

Under these conditions, constant 
review and revision of World War II 
packaging specifications would have 
seemed to be imperative—but what 
has happened? 

Not a single basic packaging-ma- 
terial specification has undergone im- 
portant revision since 1945! Work 
has gone on in the laboratories on 
waterproof, greaseproof and moisture- 
proof materials, meeting after fruitless 
meeting has been held, revision after 
revision has been written—and dis- 
carded—but virtually nothing has been 
accomplished. The mountain of uni- 
fication machinery has churned and 
groaned—and scarcely a mouse has 
come out of it. 

Nor does the situation of packag- 
ing-material qualification present a 
brighter picture. 

During the war various qualified 
laboratories—notably the Forest Prod- 
ucts Laboratory at Madison, Wis., 
and the Naval Aircraft Experimental 
Station in Philadelphia—were desig- 
nated as official testing agencies for 
packaging materials. Their function 
was to check materials submitted by 
industry to determine whether or not 
they met specification requirements. 
This pretesting or qualification was 
not intended to relieve the procuring 
or inspection agencies of responsibility 
for conforming so far as materials ac- 
tually purchased were concerned. The 


so-called “approved lists” of suppliers 
as issued by these laboratories, how- 
ever, did serve a very real purpose 
and greatly simplified the procure- 
ment and inspection. 

It is disheartening now to find that 
with virtually no exceptions, the latest 
“approved lists” are dated 1945! It 
is incredible also that no other ma- 
terials have been or can be produced 
that were not available five years ago, 
or that all those produced then can 
still be made by the same suppliers to 
meet specification requirements and 
to do a job in the field under today’s 
and tomorrow’s handling and_stor- 
age conditions. It is just as disheart- 
ening to find that some of the procur- 
ing agencies are now specifying the 
exact combination of materials that 
must be used to meet their require- 
The World War II packag- 
ing-materials specifications were bas- 
ically performance specifications—that 
is, the producer could use any material 
or combination of materials he chose, 
provided only that the finished ma- 
terial met required standards of per- 
formance for greaseproofness, water- 
proofness, strength and similar prop- 
erties. The services felt that in bas- 
ing specifications on performance they 
were realizing two major objections— 
first, they would relieve competition 
for a few basic critical materials and, 
second, they would encourage sup- 


ments. 


pliers to produce better and perhaps 


more economical materials. The prin- 
ciple was sound then—it is even more 
sound now with so many newly de- 
veloped and important materials. 

Next, we must record the failure 
of the military packaging activity to 
maintain close and effective liaison 
with industry. 

At the technical level, we have 
noted the lack of direction given in- 
dustry in developing new and better 
materials to meet new and _ better 
specifications. Immediately after the 
war, and sporadically since then, in- 
dustry was indeed invited to assist 
the services by contributing their 
“know-how” and by keeping the serv- 
ices abreast of technical developments. 
But gradually these industry advisory 
groups found it increasingly difficult 
to cut through the complexities of 
official channels, procedures and 
vested rivalries and emerge with joint 
agreement on worthwhile, construc- 
tive programs. Recommendations were 
treated with polite interest—and then 
buried in the midst of voluminous 
meeting “minutes” where they re- 


mained hidden from all but the most 
curious eyes. Even when their rec- 
ommendations were implemented with 
strongly backed resolutions addressed 
to the highest authorities, no tangible 
evidence of acceptance and follow- 
through ever seemed to result. Now 
we have several new industrial ad- 
visory groups, comprised for the most 
part of outstanding industrial admin- 
istrative and technical leaders—includ- 
ing the Industry Advisory Council of 
the Munitions Board, the Packaging 
Panel of the Department of Defense’s 
Research and Development Board, 
and the Associates, QM Food and 
Container Institute. But so far there 
is still no evidence that their advice 
and counsel can raise a truly effective 
voice—nor that these groups, lacking 
central direction, can move in har- 
mony toward a common goal. 

Finally, we must take note of the 
failure of many of the bureaus and de- 
partments either to establish strong 
packaging activities within their serv- 
ices, or to assign to these activities 
the authority required to accomplish 
their mission. There is a tendency 
of late among many of them to dele- 
gate to untrained and inexperienced 
men in the commodity and procure- 
ment branches the responsibility for 
specifying packaging requirements for 
specific items. Such a trend, if it goes 
unchecked, can only result in the final 
and complete breakdown of any sem 
blance of inter-service unification, in a 
mad scramble for critical packaging 
materials, in wasteful duplication of 
effort and in grave danger to the safe 
delivery of military supplies. 

That, in general substance, is why 
the state of military-packaging affairs 
is so disturbing. On the other hand, 
it is not a hopeless situation—if prompt, 
effective action is taken. 

What should this action be? Here, 
we think, are the first all-important 
steps: 

First: The Office of the Secretary 
of Defense must recognize the unique 
character and importance of the pack- 
aging problem. It must recognize 
that packaging is the largest single 
item of procurement that is common 
to all the services and that no item can 
be preserved in storage or delivered 
in usable condition without adequate 
packaging—whatever its cost. The 
cost of such packaging must be con- 
sidered as a part of the cost of the 
delivered item and the specification 
for packaging is as important as the 
(This article continued on page 175) 


MODERN PACKAGING 





QUALITY APPEAL and 
display interest are pro- 
vided by rigid drawn ace- 
tate dome held in place 
by means of wide lip on 
inside of box cover. Base 
is comprised of two 
telescoping’ sections, the 
top one die cut to hold 
brush. Thumb notches 
at each side of handle 
make it easy to remove 
brush. Box is printed 
in only one color—blue. 


Brush in a blister ENGLISH HAIR BRUSH IN AN AMERICAN 


PACKAGE FOR U. S. MARKET CLEVERLY COMBINES DRAWN ACETATE WITH PAPERBOARD 


rhe trend in hair-brush packaging 


since the beginning of transparent 
materials has been toward three popu 
lar forms: the contoured drawn-ace- 
tate container, the set-up box with 
acetate cover and the die-cut box with 
acetate or cellophane window. 

So many variations of these forms 
of visibility packaging 
adopted that it becomes increasingly 
difficult for the brush manufacturer 


have been 


to find a new type of package that will 
set his brush apart in display and at 
tract the shopper quickly to its par- 
ticular selling points. 

Of special interest is the new brush 
package with spherical acetate dome— 
like the navigator’s “blister” on a 
bomber fuselage—for the English- 
made Halex brush for women, dis- 
tributed in the United States by Brit- 
ish Xylonite, Inc., Brooklyn, N. Y. 
This new package combines the visi- 
bility features of all three types of 
modern-style, hair-brush packages in 
a way that is new and distinctive. 

The Halex brush is a quality prod- 
uct, probably the first to be made 
with polyethylene bristles set in a 
rubber pad which, in turn, is set in a 
one-piece brush back and handle of 
molded polystyrene. 

In England the brush is sold in an 
all-acetate container. When it was 
decided to market the brush in the 
States, the importers knew that they 
would have to create a package that 


NOVEMBER 1950 


would distinguish this English-made 
brush from American-made _ hair 
brushes and also point up its quality 
appeal among lower-priced and lower 
quality competitors. To obtain a pack 
age that would appeal to American 
markets, they very wisely put their 
problem in the hands of an experi 
enced American package designer 

First requisite, of course, was that 
the brush should be visible. Second, 
it had to be protected from dirt and 
dust, due to the static electricity pres 
ent in polyethylene which attracts dust 
particles. 

After a study of existing hair-brush 
packages on the market, the circular 
shape of the Halex brush head sug 
gested the use of the spherical dome 
of drawn acetate as the focal point 
of interest. By the use of such a 
dome, held in place by a wide lip 
inside the circular die-cut opening in 
the set-up paperboard box lid, the 
brush head and bristles are complete'y 
visible. Another die-cut opening it 
the lid permits the handle to be seen, 
but there is no waste of plastic to 
cover this where no protection is re- 
quired. 

The base of the box is formed of 
two telescoping sections, the top one 
glued to the bottom and die cut so 
that the brush is recessed in an open 
ing which conforms to its shape. A 
convenience feature is the placement 
of two opposing thumb notches on 


each side of the handle, so that the 
brush may be easily lifted out of the 
The total result is 
a sturdy box, easy to open and reclose, 


recessed opening. 


with all the necessary advantages of 
visibility. 

The white box-cover paper is 
printed in but one color—a pleasing 
clean-looking gray-blue with lettering 
in reverse white. To maintain the 
impression of dignity and quality, sell- 
ing copy is kept to a minimum—with 
the two words “polyethylene bristles” 
at the top; the trade name, Halex, just 
below the transparent dome, accom 
panied by the words “England’s Fa 
mous Combing Brush.” Two narrow 
blue stripes carry selling copy very 
unobtrusively—“Untangles without 
tugging. Cleans and refreshes. Sani 
tary. Easily cleaned. Stimulates hair 
roots.” The only wording on the base 
of the box identifies the brush as an 
import—“A product of England.” 

The new package was introduced 
on the West Coast in late August. A 
large advertising and sales-promotion 
program is under way and the com 
pany plans to start distribution of the 
brush on a nation-wide basis by the 
end of the year. 


Crevits: Package design, Frank Con 
don, New York. 
Waterbury, Conn. Acetate dome made 
by Plaxall, Inc., Flushing, N. Y.., 
Eastman Kodak Co.’s acetate 


Box, Heminway Corp 


using 





LUCIEN 
LELONG 


LELONG’S NEW PACKAGE—designed down to the simplest bottle, box 
and wrapping—to give women 2 ozs. of fine French perfume for $9. 


Theory is that packages too pretty to open don’t sell enough perfume. 


Lib. Glatt noe? 


ee now and Christmas the 
American toilet-goods industry 
will do nearly a third of its year’s 
1949 perform 
ance, that means close to a quartet 
of a billion dollars. 


business. Based on 


That much business in two months 
in any field takes a lot of selling, but 
when millions of it is in perfumery, 
colognes, powder compacts, lipsticks, 
after-shave lotions, shaving soaps and 
all the other cosmetic items to which 
the gift shopper is attracted almost 
solely by the appeal of the package, 
the merchandising 
vealed in the new packages which 
always appear at this time of the year 
offer many lessons to packagers. 

It is generally conceded that the 
cosmetics industry is unexcelled in its 
use of packaging devices to win sales. 
It is also unexcelled in its ability to 
adapt its presentations to continually 
changing fashion fads and fancies as 
well as to the basic fundamentals of 
changing economic conditions. 

The slump which occurred in the 
cosmetic field immediately following 


techniques re 


78 


World War II put every 
manufacturer on guard, with the re- 
sult that today—with the threat of 
another uncertain period ahead—1950 


cosmetic 


lines present no clear pattern of trends, 
but many diverse points of view, the 
outcome of which will be interesting 
to observe during the coming months. 

On one hand is a firm like Coty 
with an extensive collection of 37 
speciality items for the holiday gift 
trade, ranging in price from a $2 
make-up duo of lipstick and face pow- 
der to a $14.75 de luxe gift chest. 
The secret of Coty’s success, accord- 
ing to President Philip Cortney, is 
variety and that is why this year’s 
Coty gift packages have been de- 
all possible tastes, 
Thus, when 
a customer wants to spend $10 for 
a Christmas gift, there will be a $10 
package for her to buy, because she 
will not be satisfied with a $5 item, 
no matter how attractive it may be. 


signed to meet 
needs and pocketbooks. 


And if she has only $2 to spend, she 
will find a value item at that price 
in the Coty assortment. 


NINA RICCI’S “Fille d’Eve” 
apple-shaped Lalique bottle—the ultimate in 
1950 Parisian chic selling at $25 for 1'/; ozs. 


presented in 


On the other hand, there are several 
long-time leaders in cosmetic gift-set 
packages who are putting out fewer 
gift packages than normally on the 
theory that if this year's business in 


MODERN PACKAGING 





sets is slow—as it was for them last 
year—they won't be stuck with over 
stock and returns. 

In one or two of these cases it 
might be pointed out that sales may 
have slipped because of failure to 
recognize changing consumer preter 
Trends in 
packages change as much as fashions 


ences in package designs. 


in women’s dress and to continue 
package designs that smack of the 
“modernistic” "30s is as futile as try 
ing to sell 1930 apparel fashions in 
1950. 


and television change people’s tastes 


Newspaper, magazines, radio 


quickly today and they are as aware 

consciously or unconsciously—of new 
design trends in packages as they are 
of new automobiles or home decora 
tion. 

Significant also was Pond’s an 
nouncement that it would have no 
Christmas packages at all this year 
a firm that has had popular-priced set 
packages for years. This may be be 
cause Pond’s has found out that Christ 
mas sets of popular-priced treatment 
items—creams and powder—do not ap 
peal as gifts. Whatever the reason, 


Pond’s is concentrating entirely for the 


holiday season on its new mirror com 
pact of white plastic for Angel Fac« 
make-up—a hot item that will make 
a handsome dollar stocking gift in its 
gold-colored foil carton. 

Another angle is the decision of 
Lucien Lelong, long known for the 
most elaborately packaged perfumes, 
to strip his latest packages down to 
bare essentials—the simplest kind of 
glass-bottle mold and well constructed 
set-up box with no fancy names—just 
Lelong 6 and Lelong 7—arriving at the 
perfume counter in a wrapper merely 
France” 


stamped “Imported from 


across the side and selling 2 ozs. for 
$9. Lelong’s thesis is that women 
have been shying away from perfume 


They like them 


and “oh” and “ah” about them, he 


in glamour packages. 


says, but when they don’t open them 
up because they are so pretty, it 
doesn't sell perfume. 

The Lelong advertising for the new 
perfume thus reads: “Lucien Lelong 
dares to introduce fine French per 
fumes at $9 for a large 2-oz. bottle. 
How? By stripping off the trimmings 
By putting all the beauty, all the ex- 


citement, inside the bottle. Lucien 


DIVERSITY OF THIS YEAR'S COSMETIC GIFT PACKAGING— 


FROM EXTENSIVE SET-BOX LINES TO PERFUME STRIPPED TO 


BARE ESSENTIALS—POSES NEW DESIGN QUESTIONS 


NOVEMBER 1950 


Lelong believes in perfume for use 
day in, day out Hence this radical 
move. .. These two magnificent new 
perfumes in the plainest, most inex 
pensive wrappings. When you buy 
these Lucien Lelong perfumes you 
pay for the perfume. Now you can 
afford to enjoy fine French fragrance. 
Now vou can lavish in it 

The Lelong tack has its advantages. 
It creates promotional excitement as 
a rarity in a field that is schooled in 
The Lelong 


packaging also may be planned with 


glamour wrappings 


forethought in view of the defense 


program and the possibility of another 


period of package-material shortages, 


in which case Lelong will be a step 


ahead in having dispensed with. 
glamour wrappings. 

Other great prestige names in per 
fumes—particularly the imports—have 
always been conspicious for restraint 
houses as 


in their packages such 


Houbigant, Guerlain, Caron, etc. 
Their packages are beautiful, yes, be- 
cause of fine glass bottles and boxes, 
but definitely sell because of the great 
names and fine scents rather than the 


The Le- 


long idea is, therefore, not basically 


trickiness of the packaging. 


new—but a very good attention getter 
while it lasts. 

It very likely won't have any effect 
on the market for the “I-must-find- 
something-new-and-amusing” shopper 
who frequents the popular-priced 
counters to buy a cute little cosmetic 
gift for Aunt Hattie or Cousin Martha. 
Package designers and suppliers need 
lose no sleep over it. Even Lelong 
announces he is continuing an assort 


SUCCESSFUL PACKAGES like Prince Matchabelli’s perfume hat box and 


Coty’s polystyrene bell and acetate slipper packages re-appear every 


year in Christmas gift assortments. 


Perennial favorites are worth study. 


79 








DECORATIVE folding 
with clever flap arrangements are 
being used more widely. 
orfully printed, foil-laminated one 
“Mais 


is for Bourjois’s 


fas Ae 


MINIATURE REPLICA of Rich- 


ard Hudnut’s ori 


nal pharmacy 


makes a nostalgic carton for a 


bottle of “Gemey” 


CHRISTMAS greeting 
package holding a 
purse-sized bottle of 
Lentheric perfume 
shows adaptation of 
old-fashioned paper 
fold-up Christmas tree 
as a surprise element 
when carton is opened. 


toilet water. 


cartons 


This col- 


Oui.” 


FRENCH SAILOR’S BERET with gay red 
pom-pom as a box for one of this year’s 
“Evening in Paris” sets reveals a radi- 
cal departure from previous design ideas 
that made this line successful for years. 


WORLD ACCLAIM of Coty scents is 
translated into polystyrene globe pack- 
age carrying outline map of the world, 
with perfume bottle visible through globe. 





METALLIC MESH, tied with 
bespangled ribbon, is a new idea 
for gift-wrapped soap, adopted 
by Jacqueline Cochran for three 


cakes of “Shining Hour.” 


FRENCH DOLL on Coty pow- 
der box conceals a downy puff 
and bottle of perfume; a lip- 
stick is tucked into the doll’s 
muff. The acetate cylinder box 
gives full visibility for display. 





ment of appropriately packaged gift 
items. 

Between the extensiveness of the 
Coty line and the Lelong principle of 
bare essentials, there seems to be the 
happy middle ground of gift packag 
ing which is being followed by houses 
Elizabeth Arden, Helena 
Rubinstein, Gourielli, Richard Hudnut, 
Harriet Hubbard Ayer, 
Matchabelli, Jacqueline 
Cochran, Tussy and many others. 

Their lines for the most part in 
clude a selection of set packages, com 


such as 


Dermetics, 
Lentheric, 


bining standard items, each distinc 
tive in itself to give brand individuality 
by the use of private-mold bottles, 
labels and colors, but dressed up with 
novel touches for the Christmas sea- 
son. Many of these touches are re 
movable by the dealer after the holi 
day season so that any unsold mer- 
chandise can be returned to regular 
stock, thus avoiding returns. Other 
packages are suitable as gift merchan 
dise the year around. 


Hardy perennials 


Cosmetic packages in this category 
are worth careful study, because 
among them are designs that prove 
to be the most popular sellers, some 
of them year in, year out. Apparently, 
too, when a firm hits upon a pack- 
aging idea that is a good seller, it will 
be seen in a Christmas line for as 
many seasons as it continues to be a 
fast seller. 

One of the striking examples is the 
miniature hat box used by Prince 
Matchabelli. Each year the little hat 
box, carrying two of the distinctive 
crown-shaped Matchabelli flacons of 
perfume appears prominently among 
Matchabelli gift items, slightly modi- 
fied each year to give a new look, 
but essentially unchanged with its 
decoration of milliner’s veiling held 
in place by two tiny stick pins, each 
headed with an enameled replica of 
the company’s crown trademark. 

Other perennials are the Coty 
slipper package, this year molded of 
gold-colored acetate, carrying tiny 
bottles of Coty scents, and the Coty 
Christmas-bell packages _ of 
colored polystyrene. 
ing, however, are the Coty ski and 
toboggan packages, which apparently 
did not meet with the same accept 


gold- 


Not re-appear- 


ance as the slippers and bells, and 
have thus given way to newer ideas. 
Interesting among the new items is 
Coty’s set box in which two polysty- 
rene swans hold a perfume purser 


NOVEMBER 1950 


SNOW-LIKE EFFECT of polystyrene foam has quickly made this mate- 


rial a Christmas packaging favorite. 


There are dozens of examples this 


year. Cutex and Chen Yu packages show how this material is used for nail 


polish and lipstick combinations. 


eau de parfum. 


The “Evening in Paris’ 


Gourielli uses it as a frame box for 


* package is a sleigh. Alexandra 


de Markoff packages are fashioned as candles and miniature igloos. 


and a lipstick beside a powder com- 
pact. Another set has a French doll 
resting on a swansdown puff and box 
of face powder, concealing a bottle of 
Coty perfume, and a lipstick tucked in 
the doll’s muff. There is also a minia- 
ture transparent polystyrene 
with a map of the world which con- 
tains a generous bottle of Coty per- 
fume. 


gk Ibe 


Also in time for the holiday season 
Coty has redesigned all the packages 
in the L’Origan family with the ex 
ception of the famous L’Origan box 
with its design of powder puffs, which 
holds an around-the-world record as 


one of the most successful cosmetic 


packages. The L’Origan design 


® See Packaging’s Hall of Fame, Mopran 
) 


PACKAGING, June, 1949, p 


81 





HOLIDAY INTEREST is added to many standard lines. 
this well with “Five O’Clock” and “Here’s How.” 


Gourielli does 
Distinctive cocktail- 


shaker containers give immediate brand identity, but have added gift 
appeal when put in a top-hat box, or topped with polystyrene-foam heads. 


theme still retains the original gold- 
leaf motif, but has been brought up 
to date to meet changing design pref- 
erences, 


To pick out a successful gift novelty 


package in advance of actual over 
That is 
why a study of the cosmetic gift offer 


the-counter sales is not easy. 


ings each year is of more than passing 


interest. The novelty ideas that are 


repeated are the successful ones. 
When they drop out of a line—or when 
the character of a line is changed 
radically—it can readily be assumed 
that the packaging required some re 
designing. 

Price has been a powerful factor in 


the success of the cosmetic set pack 





COTY CONTINUES the world-famed powder-puff design on its L’Origan 
face-powder box—even though the company has modernized the gold- 
leaf motif on other L’Origan packages, timed for this holiday season. 


82 


There 
are today many more packages in the 
$3 to $5 class than in the higher 
brackets. Apparently these are the 
prices most people want to pay and 


age during the past few years. 


the packages are produced on that 
premise. 

Among the most popular gift pack 
ages during the last two years were 
Elizabeth Arden’s Snow Man and 
Snow Maiden. Cosmetic 
believe this was not because the Ar 


authorities 


den snow packages were so strikingly 
different from similar presentations in 
competitive lines, but because here 
for the first time was an Elizabeth 
Arden- item that could be bought for 
$5. This appealed to shoppers a big- 
name product at a popular price. The 
Arden name is known for quality and 
When 


the firm put out a popular-priced item 


had always been high priced. 


that thousands could purchase, it sold 
fast. 


Polystyrene foam 


Polystyrene foam has been a most 
successful adjunct to cosmetic Christ 
mas packaging. Two years ago only 
one or two firms tried out this new 
material in the form of a snow man or 
a Christmas tree. Last vear there 
were a few more such packages and 
this year dozens of firms are making 
use of this material which is so ap 
propriate for the holiday season. The 
packages are designed in all types of 
forms from frosty Santa Clauses and 
Christman candles to sleighs, tobog- 
gans, Eskimo igloos as well as many 
other shapes of interesting decorative 
geometric design. 

The packages for this year’s season 
are as elegant as they have been for 
many years. And they are probably 
as luxurious as they will be for several 
years to come. There has been no at- 
tempt to stint in spite of high costs of 
materials, the being that 
cheaper materials look cheap and 


theory 


quality must be maintained for pack- 
ages that sell mostly by their ap- 
pearance. 

Fortunately, since most cosmetic 
manufacturers start their planning be 
fore the current holiday season is out 
of the way, there was an opportunity 
at the beginning of 1950 to obtain all 
the glamour materials that add so 
much to the attractiveness of packag- 
ing in this field. 

Next year’s problems may be differ- 
ent if the material situation tightens. 
In spite of it, however, the cosmetic 
(This article continued on page 177) 


MODERN PACKAGING 





TIME-HONORED 


peared to be the answer for achiev- 


bull’s-eye ap- 


ing greatest spot value for R&H 
monogram, ideally suited to circu- 
lar form because of matching hori- 
zontal cross strokes and_ vertical 
sides of the letters. New labels 
are shown on the popular stymie, 
export and quart-sized beer bottles. 


Short SLOPPeL sew nar caves 





ADAPT SIMPLE MONOGRAM TO A DISTINCTIVE TRADEMARK 


sia Rubsam & Horrmann Brewing he said, because on the bottle, the 


Co. is blessed in that its light 
beer has become known as R&H—just 
about the shortest trade name _ beer 
could have. 

But is sometimes requires a lot of 
skill to take a very short trade name 
and work it into a label design that 
can be used as a strong identifying 
trademark throughout all advertising. 

After months of careful research and 
planning, including studies of con- 
sumer and dealer preferences, a new 
label has been adopted for R&H Light 
Beer, planned to embody: (1) strik- 
ing eye appeal, (2) compelling dis- 
play value and (3) quality. 

The program was undertaken be- 
cause the company felt the old de- 
sign, with its soft vignetting of color 
in the background, its spotty place- 
ment of elements and trite, 
tinctive lettering failed to be the 


indis- 


eye-arrester needed. 

Admittedly starting with the short- 
est possible trade name—R&H—the 
designer believed it was sound logic 
to use a background form that would 
provide ideal presentation of these 
two letters. Here was no 10-letter 
name to require width, such as a wide 
panel ribbon or diagonal bar. Here, 
X marked the spot. This spot value 
could be achieved with a square, hex- 
agonal, octagonal or irregular round 
form. However, the time-honored 
bull’s-eye appeared to be the answer, 


NOVEMBER 1950 


bull’s-eye shape became an oval and 
an oval, it is said, is the most pleasing 
shape to the human eye. 

Had the initials been W&L or S&lI, 
a much less significant form would 
have resulted, but the initials R&H, 
with vertical sides and _ horizontal 
center cross strokes, suited themselves 
to the perfect circle within the die 
cut label with rounded-off corners. 

Studies made for Rubsam & Hort 
mann’s advertising agency convinced 
them that a brilliant red is the out- 
standing color for grocery-store labels. 
Thus a brilliant red was adopted for 
the R&H Light Beer label, combined 
with rich gold and white letters. A 
new dramatic style for the initials, 
R&H, dominates the red and gold 
bull’s-eye to compel attention. 

The new design was first used in 
newspapers and 24-sheet advertising 
as a dominant feature. In the first ad- 
vertisements both new and old trade- 
marks were used. A practical blend- 
ing off of the old design with the new 
was thus provided, performing the 
two-fold function of protecting dealers 
with stock on hand and telling old 
customers of the new design. 

Quickly the new design arrests at- 
tention. With mandatory copy deco- 
ratively handled to be seen but not 
heard and with the crest held back in 
importance but apparent under sec 
ond glance, the first impression of 


CHANGE-OVER was accom- 
plished gradually by use of old 
and new trademarks in advertis- 
ing, protecting dealers with stock 
on hand and familiarizing old 
R&H customers with new label. 


genuine quality continues throughout 
the label. Ornamentation of the ini- 
tials adds to the trademark value. 

The entire program is one of simple, 
direct design starting on the product 
and working as a dominant trademark 
in all forms of advertising. 


Crepits: Design program, Robert G 
Neubauer, Inc., Bridgeport, Conn 
Labels, U. S. Printing & Lithograph Co., 
Cincinnati, Ohio. Bottles, Owens-Illinois 
Glass Co., Toledo, Ohio, and Armstrong 
Cork Co., Caps, Bond 
Crown & Cork Co., Div. Continental Can 
Co., Wilmington, Del.; Armstrong Cork 
Co. and Crown Cork & Seal Co., Balti- 
more, Md. 


Lancaster, Pa. 


83 





Fackagings Hall of Jame 


alll 


A’ advertisement millions have seen 
asks the question: “Wouldn't 
you rather drink Four Roses?” 

Wouldn't you 
Roses? is just as much to the point 
so far as packaging is concerned. A 
glance at almost any display of whis- 
key in a retail store or bar answers 
the question, since Four Roses is an 
outstanding example of a product that 
has built a memorable trademark on 
sheer beauty. Its famous rose spray 
(see cover portrait) is a natural for 
eye appeal, the colors alive with 
charm. The trademark, of course, 
gives rise to the powerful, double- 
edged merchandising theme, “Ameri- 
ca’s Most Famous Bouquet.” 

And if there are those who might 
consider roses and whiskey to be an 
incongruous association, let them con- 
sider the sales results. 


rather see Four 


Latest sales 


figures for the 17 monopoly states 
(the industry’s most reliable guide to 
nationwide rankings) support the cur- 
rent advertising claim that “Four 
Roses outsells every other whiskey at 
or above its price—and most other 
whiskies at any price.” These same 
figures indicate that Four Roses stands 
in approximately seventh 

when ranked with all 
priced whiskies and one has to go 
down the list to 19th place to find a 
competitor at a 


higher. 


position 


even lower 


price as high on 

As is true with most packaged prod- 
ucts that have nomination to 
Packaging’s Hall of Fame, the pack 
age alone cannot claim credit for this 
success. 


won 


In whiskey more certainly 
than almost any other field, consistent 
quality of product is first and most 


critical. And millions of Americans 


will back up the maker's proud boast 


in current advertising that “Four 
Roses is whiskey of the very finest 
flavor and quality. Its reputation is 
unsurpassed by any other brand on 
the market... .” 

Confidence in quality and remem 
brance of the package and_ brand 
name must be supported by heavy and 
consistent advertising—and here again 
Four Roses knows no peer. Staying 
always on a high plane (never stoop 
ing to the “testimonial” level) and 
featuring always the famous fou 
roses, with lavish use of color, national 
magazine advertising of Four Roses 
over the last 17 years involves an ex 
penditure reputedly higher than for 
any other single brand of whiskey. 

‘As a result of the unique name and 
trademark, and the advertising big 
guns that have supported it, Four 


Evolution of a functional package that 


EARLIEST BOTTLE for Four Roses 
still extant, 1914 version had one- 
way pour spout. Whiskey could 
pour out, nothing could be poured in. 


1914 


POST-REPEAL, bottles had a flask shape, aluminum jigger caps and metal- 


foil labels. 


to sales-powerful packages. 


oa 


- 


\ 


Such sharp breaks with whiskey-bottling tradition pointed the way 
Jigger caps were discontinued during war shortages, 
but are back again—now molded of plastics. 


Prohibition-era bottles were similar. 


1935 





Roses is today one of America’s best 
known trade names, ranking well up 
with such other famous “handles” as 
Coca-Cola, Ford, Jell-O and Kodak. 
In a field in which a choice of bot- 
tle, closure and label would seem, off- 
hand, to exhaust the possibilities, Four 
Roses has always exhibited a high de- 
gree of packaging originality. It has 
always been ready with a_ special 


re 


pes ts 
4 ee ee ae 


“gimmick” to meet a special market- 


: 


ing situation. 
Many will recall that, in the early 


days of Repeal, when the whiskey 
customer still wanted assurance that 
it was “the real thing,” bottles of 
Four Roses came sealed in beauti- 
fully decorated, foil-covered, metal- 
end fibre cans—one of the first in- 
stances of this kind of tamperproof 
packaging. Later Four Roses became TODAY’S PACKAGES emphasize proud beauty of “Better Times” roses, 
one of the first users of the now-popu- selected with utmost care, reproduced on label with striking realism. 





builds its sales on beauty 


AFTER REPEAL, round CHOICE OF THREE blends was offered CHANGE from blends of straight whis- 
quarts re-appeared. Mod- in 1940 to accommodate geographical pref- key to spirit blends saw shift to a 
ern, full-color label ap- erences in post-Repeal market. Except for the buff label and new rose spray. “Vic- 
peared first in 1938. label, this is virtually same as current package. tory” bottle had to be used till 1947, 


1934 1938 1946 1947 1948 


zie | 


si 


ar 
ee 
" ff | 


fj 

oS 
&q 
~™ 


Re 








Tamper proof 


FRANKFORT ORIGINATED, soon after 
Repeal, the idea of sealing each bottle in 
a metal-end fibreboard carton to 
buyer of authenticity. 


pebbled gold-foil 


assure 
This package had 


surface, color printed. 


lar “break apart,” rolled-on aluminum 
cap which makes an easy-to-open, 
tamperproof seal. 

A Four Roses innovation, too, was 
the extra jigger cap (so handy in a 
football stand on a raw November 
day!) that years ago came on every 
bottle. Originally made of aluminum, 
but discontinued during the wartime 
and postwar austerity periods, the 
convivial jigger cap is now back—this 
time molded of plastics. 

Those are things that meet the eye. 
Among packaging men, the producers 
of Four Roses, made by Frankfort 
Distilleries, Inc., Louisville, Ky., 
would have a claim to fame—if for 
nothing else—for their leadership in 
the behind-the-scenes mechanisms of 
packaging. 

When Repeal brought a mad scram- 
ble among distillers for all-out pro- 
duction, Frankfort’s production men, 
alert to the packaging advances scored 
in foods and other lines during Pro- 
hibition, insisted on thorough modern- 
ization of packaging equipment and 
processes. The first step undertaken 
by the company was the installation 
of a complete, unitized conveyor sys- 
tem for handling all packaging mate- 
rials and packaged products within the 
plant. Another step was the pioneer- 
ing of many individual improvements 
in the packaging line itself. Frankfort 


86 


cartons 


SUCCESSOR to first tamper- 
proof carton was this green- and 
gold-banded carton with natural- 
spray. Used until 
1940, it served as a gift package. 


colored rose 


was the first distiller to use air clean 
ers for bottles and it “guinea pigged,” 
as early as 1938, the first automatic 
machine for applying revenue strip 
stamps. The company has since con- 
tinuously cooperated in development 
work to bring about use of new and 
better machinery and has, ever since 
Repeal, been a leading exponent of 
getting “the mostest with the leastest” 


through improved — standards of 


PACKAGING LINE for 
Co. plant at Baltimore. 
32-stem filler, capper, 
and affixing of revenue 
bottles to the line and 


quality, mechanization, work simplifi 
cation and employee relations. 
Frankfort’s continuity of production 
has been tremendously important in 
preserving the traditions and_ skills 
that have always been such an im 
Only 
seven distillers were licensed during 


portant factor in the industry. 


Prohibition to produce whiskey for 
Frankfort 
one of these and Four Roses proved 


medicinal purposes. was 
one of the brands in greatest demand. 
Believing that later Pro- 
hibition would be repealed, Frankfort 


sooner or 


set up one of the first distilling labora 
tories in the United States. In this 
complete laboratory, Frankfort con 
ducts all kinds of whiskey-making ex 
periments—with the result that old- 
fashioned methods, which actually 
produce the finest whiskey, have been 
established on a firm, scientific basis. 

No summary of Frankfort’s claims 
to fame would be complete without 
mention of the special techniques de 
veloped for display and advertising 
illustration of Roses—all 


at making a quality impression for the 


Four aimed 


product. Outstanding among these 
recently has been the famous cake-of- 
ice display, which has probably done 
more to promote whiskey as a warm- 
weather drink than any other display 
When first introduced, 


was used and although the 


ever devised. 
real ice 
display had a life span of only one to 
three days, it was so successful that 
than 10,000 


made and the company in desperation 


more installations were 
was forced to develop a plastic imi- 
tation ice cake to meet demands. 


Four Roses fifths and quarts in the Paul Jones 
Shown (left to right) are a rotary air cleaner, 
labeler and 
strip stamps. 


the final station for 


Overhead conveyors bring empty 


inspection 


take empty re-ship cartons to packing station. 


wf 








Frankfort’s cake-of-ice advertise 
ment, titled “A Cooling Idea,” was se 
lected as one of the greatest adver 
tisements of all times by Julian L. 
Watkins in his book, “The 100 Great 
est Advertisements,” 
1949. 


Roses’ Christmas egg-nog ad and the 


published — in 
Equally famous are Four 
displays patterned after the ad. 
Explanation of the excellence of 
Frankfort’s promotion lies in the com 
pany’s insistence on quality in every 
detail. 
for photographic illustration are sup 
plied by Irene Hayes, New York’s ex- 
clusive Park Avenue florist. They are 
selected with meticulous care and 
sometimes dozens of roses may be 
used up in getting a perfect subject 
in the right pose. All color photog 
raphy is the work of Anton Bruehl, 
who is certainly the most expensive 


The “Better Times” roses used 


and generally considered the best 
Kodachrome photographer in the 
MOopERN PACKAGING’S cover 


illustration is 


country. 
a Bruehl original, for 
which the roses were selected and ar 
ranged with the same loving care that 
attends the creation of a new label il 
lustration. 


Whiskey history 

From earliest Colonial days in the 
United States, whiskey and other liq- 
uors have played an important part in 
our country’s economic life. The 
pioneers liked (and 
probably needed) their spirits. 


colonists and 
From 
all accounts, they drank more per 
capita than we do today. Whiskey 
was then considered a staple, like flour 


AUTOMATIC CAPPING MACHINE puts plastic jigger caps on 


capped pint bottles. 
handle the large-sized threaded caps. 


This stock model has been converted to 
All machines in the line 
are synchronized for a speed of 120 bottles a minute. 
Frankfort plant has an average capacity of 15,000 cases daily. 


or bacon. As such it 
became “coin of the 
realm” and was com 
monly used in payment 
of goods and debts. 
When Abe Lincoln’s fa- 
ther sold his Kentucky 
farm, the selling price 
was $20 and 400 gal 
lons of whiskey. The 
whiskey was taken to 
Indiana, where a new 
farm was 
with it. 
But in those days all 
distilled products were 
There 


were few brand names 


purchased 


put in barrels. 


The temptation to by 
pass the aging process 
barter inferior 
whiskey was great. The 


or to 


only measure of quality 
was the skill and repu 
tation of the maker—a 
factor that is still im 
portant today and 
which helps to explain 
why so many whiskies 
are known and sold un 
der long-cherished 
names of brand found 
ers. It also explains 
the common practice in 
packaging to use labels that suggest 
age, authenticity and legalistic ap 
The Four Roses label is 
remarkable for its departure from this 


pearance. 


tradition in that it stresses an element 
of beauty rather than a whiskey scene 
from the long-lamented past. 


Each 


by needle 


FOUR 
OSES 


Blended Whiskey 


SneicasNos Famous. Bouguel 


BLENDED BY 


FRANKFORT DISTILLERIES INCORPORATED 
JUISVILLE. KY, - BALTIMORE MD 


SPECIMEN 


Ol 


ONLY AN ACTUAL SAMPLE can convey the real- 
ism of the spray of roses on the Four Roses label, 
reproduced by lithography from a Kodachrome 
shot of specially selected “Better Times” 


roses. 


It was 1820 before whiskey began 
to appear commonly in bottles—usu 
ally elaborately shaped, private-mold 
bottles commemorating some political 
figure or historical event. Today, 
these bottles are much prized by an 


tique collectors. They have little re 


STRIP-STAMP MACHINE, which Frankfort helped 
develop, automatically places revenue stamp in ex- 
act rotary register. 
wheel, has glue applied and is delivered to bottle 
carrier. 


Stamp is picked up by gripper 


Stamp is pressed tight by cams. 








“Unusual displays 


Reon sag 
(cokes Sel “a 


veh) 


\ 


REAL-ICE CAKE with four real 
roses frozen in the ice was 
used for this original 300-Ib. 
display titled “Cooling Idea.” 


nema a sinnn 
FOUR ROSE 


PLASTIC REPLICA of ice cake is 
probably the best known of all whis- 
key displays and has been used by 
thousands of retail stores and bars. 
The cake is formed of acetate sheet. 


FOUR ROSES CLOCK has proved a popular 
and effective permanent display. The brand 
name is so well established that the floral 
design alone is considered as an ad for the 


Life span was one to three days. 


lation to the practicalities of packag- 
ing as we know them today. 

Although Frankfort, in company 
with other leading distillers, had bot- 
tled some of its products long before 
the days of Repeal, the barrel was 
then the common unit of distribution 
for whiskey. Many saloon keepers 
not only bought their whiskey in bulk, 
but many of them preferred to mix 
their own Such a practice 
would be neither acceptable nor eco- 
nomical by today’s standards. Frank- 
fort, because of its predilection for 
trying new equipment and scientific 
methods, helped introduce a number 
of the mechanical advancements that 
made possible the change-over of the 
entire industry from a barrel to a 
package business. 

This. change, which was really ef- 
fected after 1933, came about late in 
the whiskey field because Prohibition 
in 1920 had virtually blacked out the 
industry just when other lines were 
beginning to develop the techniques 
and machinery that have resulted in 
today’s packaging for mass markets. 

When Repeal finally did come, 
there was such a rush to get going 
that Frankfort’s leadership in pioneer- 
ing packaging advances in its field was 
not only farsighted, but was, at the 
same time, in the best interests of the 
industry as a whole. Distribution of 
distilled spirits in containers of more 


blends. 


88 


than one wine gallon capacity (ex- 
cept for export) was finally prohib- 
ited by the Federal Alcoholic Admin- 
istration Act approved Aug. 29, 1935. 


Frankfort’s beginnings 

Although the brand name is not old 
as whiskey brands go (some reach 
back to pre-Revolutionary days), Four 
Roses is one of the few whiskies pro- 
duced under the same brand name 
continuously from its inception in 
1886 right through the dark days of 
Prohibition. Its present producer, the 
Frankfort Distilleries, Inc., 
herited from the Paul Jones Co. an 
even older brand—Paul Jones—which 
for years has been a running mate of 
Four Roses and has many claims to 
fame on its own. But when all things 
are considered, it is probably true that 
Four Roses represents the highest 
achievement of a company which has 
an unquestioned right to be called a 
pacemaker in packaging in the dis- 
tilling industry. 

There is a romantic legend about 
the origin of the Four Roses brand 
name and trademark. No one alive 
today can vouch for its authenticity, 
but it was picked up and perpetuated 
by Irvin S. Cobb, who was by “in- 
heritance, nativity and personal con- 
viction” an authority on the subject of 
fine whiskey. 

The story is that one Paul Jones, a 


also in- 





whiskey by some state regulatory authorities. 


Virginian, in his early youth had laid 
siege to the heart and hand of a 
lovely Southern belle. Her accept- 
ance of his suit was signified by a cor 
sage of four red roses that she wore to 
a cotillion. 

Years later, in the spring of 1865, 
it is known that Paul Jones and his 
son, both of whom had fought vali 
antly in the Confederate cause during 
the Civil War, found themselves broke 
and Atlanta—a_ ruined 
city, the desolation and confusion of 
which have been so expertly narrated 
in Gone with the Wind. 

Somehow Jones and son scraped to- 
gether enough money to found the 
Paul Jones Co. and enter into the mak- 
ing and selling of whiskey in Atlanta 
under the Paul Jones brand name. In 
1886 the successful business was 
moved to Kentucky—where the lime- 
stone waters are reputed to bestow 
special favors on whiskey, horses and 
women—and it is believed that Four 
Roses was introduced a year or two 
thereafter, although some old records 
indicate an earlier date. 

Nobody knows whether Paul Jones 
actually married the belle of the ball 
who plighted her troth with four roses, 
but according to the legend this name 
for the finest creation of his whiskey- 
making art derived from that treasured 
memory. At one time a scene illus- 
trating the romantic story was used in 


stranded in 


MODERN PACKAGING 





VASE DISPLAY, currently in 
molded of 


metal, richly finished in plate 


use, is white 


silver and mounted on a metal 


base. The 


advertising Four Roses. That was be 
fore distillers agreed not to use pic 
tures of women in liquor ads. 

During Prohibition, owners of the 
Paul Jones Co. combined with the 
Frankfort Distilleries Co., which had 
operated in Kentucky for some years 
previously, and thereafter the com 
pany operated under the Frankfort 
name. 

In the latter part of 1943 Frankfort 
was purchased by Seagram’s, bringing 
an end to one of the oldest and most 
impressive records of family owner 
Frank- 


fort traditions and brand names, how- 


ship in the distilling business. 


ever, have experienced no changes 
and Frankfort continues as an almost 
autonomous segment of the Seagram 
organization. 


Product requirements 

The packaging of whiskey, more so 
probably than any other product, is 
largely a matter of what can’t be done, 
rather than what can. Federal and 
state requirements not only strait- 
jacket manufacture and _ sales, but 
also largely determine package fea- 
tures. Federal regulations, for ex- 
ample, prohibit re-use of bottles and 
require information to that effect to 
be molded into the bottle. Certain 
other information is mandatory, either 
on the bottle or on the label. 

Whiskey, itself, being a lovely liq- 


NOVEMBER 1950 


COMING ATTRACTION, 
see during the coming holiday season this 
newest of Frankfort’s famous displays. It 
features a bright plastic Christmas decora- 


roses are cloth. tion 


Wouldn't you so 


ove Four Roses? 


, 


Consumers will 


mounted in a picture-frame setting. 


uid of delicate flavor, calls for a tradi- 
tional container—the glass bottle. But 
whiskey is flammable and_ volatile. 


This demands care in packaging and 


extra protection during handling and 
shipment. Filling levels must allow 
headroom for expansion, otherwise 
whiskey, subjected to rising tempera- 
tures on shelves or in display win- 
dows, might expand and break the 
bottle. | Long-necked bottles, 


ever, create a problem in high-speed 


how- 


filling, 
machines with lengthy filling spouts. 

Either amber or flint glass may be 
Exposure to light is not gen- 
erally considered a factor. 


requiring specially designed 


used. 
Preference 
is shown by Frankfort for amber glass 
because partial use of contents is not 
so noticeable and better appearance 
results. 

Although bottles are not subject to 
re-use, a relatively strong-weight glass 
is needed to avoid breakage in high- 
speed packaging machinery and dur- 
ing such frequent handling as occurs 
in bars or in the consumer’s home. 

Whiskey will turn black if it comes 
in contact with certain metals; stain- 
less steel and pure block tin are among 
the few exceptions. 
liners for closures must be carefully 
selected. 


Consequently, 


The closures must be leak- 
proof and many distillers require that 
they be tamperproof to discourage pil- 
ferage or adulteration. 


An obvious packaging requirement 
is good shelf and display appearance, 
including strong recognition factors. 
This is so important that all distillers 
strive for clean-cut individuality in 
package appearance, usually demand- 
ing private-mold bottles and distinc 
tive labeling The desire to create 
unusual packages is in constant con 
flict with the functional capacity of 
packaging materials and high-speed 


machinery. 


Four Roses packages 


Four Roses containers have experi- 
enced a long period of evolution, dur- 
ing which protective features have al- 
ways been stressed. An early-type 
bottle used in 1914 (see illustration) 
had a tamperproof closure, a foil sec 
ondary closure and a neckband. The 
front of the bottle had an over-all 
molded-in cluster of four roses. The 
tamperproof closure—which was cer- 
tainly one of the earliest attempts to 
protect bottled whiskey from adultera- 
tion—had a one-way pouring valve. 
Whiskey could be poured out, but 
nothing could be poured into the bot- 
tle. This container remained in use 
until Prohibition. 

During the period when Four Roses 
was sold only on prescription, an am- 
ber glass bottle with molded-in cluster 
of four roses was used. The pint and 
quart bottles showed a sharp break 
with tradition. Both were flask shaped, 
with concave back surfaces for easier 
carrying and both had aluminum caps 
jigger 
screwed on over the caps. 


and aluminum cups that 
A small 
bronze metal-foil label with an em- 
bossed rose spray marked the first step 
in the direction of truly distinctive 
labeling. 
1930, were similar in appearance to 


These bottles, as early as 


those in our illustration dated 1933. 
From 1934 to 1940 Frankfort con 
tinued to use the pint and quart flask- 
shaped bottles (they were popular for 
package-store sales), but there was 
some overlapping with other types 
that were being introduced. It was 
during this period that the company 
brought out a tamperproof fibreboard 
These 


cartons had a die-cut tab to facilitate 


carton that had metal ends. 


a lengthwise opening of the back 
panel. The tab made it easy to tear 
open the carton and remove the whis- 
key; in so doing, the carton was de- 
stroyed, thus preventing re-use. Two 
styles of cartons were used. The 
earliest type had a pebbled gold-foil 
background and a richly ornate gar- 


89 





GIFT CARTON is a Four Roses specialty. This year the roses are 
more prominent than ever before, rising in natural color from a dark- 
green band at the bottom and set against an ultra-white background. 
These lovely, glossy cartons, appropriate for holidays as well as for the 
year around, help explain why much of Four Roses is sold for gift giving. 


den-scene design. The later type 
which was simpler and more effective 
in display, had green and gold panels. 

Four Roses, during the years 1934 
1940, was also sold in round quart 
bottles. These, of course, were better 
suited for bar use than were the 
quart flasks. A choice of rye or bour 
bon, as blends of straight whiskies, 
was available under the one brand 
name. A variety of closures and sec- 
ondary closures appeared on the con 
tainers used for these different types 
of whiskeys, including wood-cork 
aluminum 

break-apart 


stoppers, screw-on caps, 


aluminum tamperproot 
caps, cellulose bands and foil wraps. 

The round bottles introduced a 
molded-in recessed circle in which a 
foil medallion was placed. The rose 
cluster embossed on the medallion 
had a natural tint. Dark green front 
labels showed a spray of stylized roses 

In 1938 (see illustration) Georges 


90 


Wilmet designed a new label that was 
adopted for use on all Four Roses 
bottles. The striking feature of this 
design was the first full exploitation 
of natural-color reproduction of roses. 
In many respects this was a landmark 
in package development. Current 
packages may be more beautiful—the 
roses more prominent and natural, the 
closures more streamlined—but intro 
duction of the rose itself, in color, as 
a label feature pointed the way to to- 
day’s exploitation of the famous trade- 
mark. 

From 1938 to 1946 the label under 
went little change except for minor 
refinements, including a change to an 
all-over dark background. A bottle 
mold similar to that now in use was 
adopted (including the 
rose medallion on the shoulder), along 
with the foil closure seal. 


distinctive 


During this 
period Four Roses was maintained as 
a blend of straight whiskies. Mean 


while, the public showed an increas 
ing trend toward spirit-blended whis 
kies until in 1946 more than 90% of 
the whiskey sold was in that category 
In view of the fact that this trend had 
become firmly established, Frankfort 
commissioned its skilled blenders to 
create the finest spirit-blended whis 
key they could possibly achieve—a 
product worthy of the name Fow 
Roses. This change, in line with the 
public’s taste, made it possible to in 
crease the production of Four Roses 
and again bring it up among the 
leaders in sales. According to the 
distiller, the taste and quality of Fou 
Roses is now more popular than ever 
and this is explained as the result of 
better blending and flavor control. 
At the time of the formula change 
in 1946, the label (see illustration) 
was drastically alerted from a dark 
green background to buff, thus wav 
ing a flag, in effect, to let consumers 
know the contents had been changed. 


Current packages 


Present Four Roses packages use a 
private-mold amber glass bottle, with 
capacity and Federal markings molded 
in. Paper labels are rectangular 
in shape, to facilitate non slip hand 
ling in the labeling machines, and 
have a slightly stippled surface to pro 
vide flexibility for easier label appli 
cation. 

Quart and fifth bottles are difficult 
to distinguish, since there is little dif 
ference in size or appearance; accord 
ingly, small red stickers spotlighting 
the word “quart” have been placed 
on the larger-sized bottles. 

The quart and fifth bottles are 
round and slightly jug shaped. They 
have a molded-in Four Roses shoulder 
emblem and a molded-in “spotting 
bar” on the back of the bottle. Foil 
neckbands and deep plastic caps are 
used. 

It will be noted that no actual 
tamperproof closure is employed on 
the quart and fifth bottles. Lest this 
seem an anomaly for a company that 
pioneered and has long insisted on 
tamperproof features, it should be 
pointed out that the present closure 
has been dictated by the unusual de- 
mands of a continuing trend toward 
wider bar use. Not only must the cap 
be easy to open, but it must be at 
tractive and provide satisfactory re 
closing. 


The deep-skirted plastic cap 
meets these demands. 
hurriedly 


Even when 
replaced and not tightly 
This article continued on page 178) 


MODERN PACKAGING 





‘Two aids for bakers MODEL BOAT CUT-OUTS FOR KIDS, 


POLYETHYLENE BAGS FOR MOM ZOOM SALES OF 


Such sales-building strides have been 
ee 


made ‘in the packaging of fresh 
rolls, sweet goods, pies, cookies and 
cakes during the last few years that 
bakers are beginning to look more 
widely for packaging ideas that give 
extra promotional appeals. 

Two very successful examples _re- 
ported by Dugan Bros., New York 
will, therefore, be of interest to many 
packagers who sell quick-turnover 
food items in highly competitive mar 
kets. 

About a year ago a package sup 
plier working in cooperation with a 
designer had an idea for printing 
children’s cut-outs of model boats on 
the bottom of bakery cartons. The 
supplier approached Dugan Bros. and 
it was decided to try out the boat car 
tons for cup cakes. 

An initial order was put through 
for two-piece folding window cartons 
suitable for 
On the top was printed “Easy-to-make 
ship model. 


holding six cup cakes. 


See directions on bot- 
tom of box.” The box bases carried 
a series of six boats to make with 
scissors and paste pot, one boat on 
each carton. The boats included a 
cabin cruiser, a tugboat, a Viking 
ship, an ocean liner, an outboard 
dinghy and a Mississippi side-wheeler. 

The company reports that the boat 
cartons have increased the sale of cup 
cakes so materially—with no losses in 
sales of related baked goods—that it is 


now using the cut-outs on cartons for 


CUT-OUTS of boats are printed on bottom of cartons, one boat of 


a series of six on each carton. 


Idea was so successful, the company 
is now also using boat cartons on frankfurter and hamburger rolls. 


frankfurter and 
well as for cup cakes 


Apparently when Mother buys one 


hamburger rolls as 


of the packages, the kids are not satis 
fied until they have the whole series 
of boats, so Mother just keeps buying. 

It is argued that novelty packag 
ing of this type wears itself out in 
time, but apparently the basic prin 
ciple of cut-outs has never-ending ap 
peal, as may be seen by the hundreds 
of such packages continually coming 
out. If children tire of boat cut-outs 
for instance, it is perfectly simple to 
use similar cut-outs of planes, automo 
biles, trains, cowboys or any other 
subjects of interest to youngsters. 
Polyethylene bags 

Reports that Middlewestern bakers 
were increasing sales of English muf 
fins and rolls as much as 3,000% over 
six-month periods by using polyethyl- 
ene re-use bags led Dugan Bros. to 
investigate the promotional values of 
this packaging. 

As a trial, Dugan’s ordered a few 
hundred polyethylene bags and filled 
them with paperboard trays of six 
One market 
was induced to put these out on a 


rolls selling for 15 cents. 


Monday morning. 
During the next few weeks 


By noon they were 
gone. 
Dugan’s ordered more polyethylene 
bags, specially printed and carrying 
a patch which stated, “Save this con- 
tainer! 
bag.” 


It’s a permanent food-saver 
The bags were closed around 


housewives. 


closed with a 


* DUGAN CUP CAKES AND ROLLS 


the top with a clever slotted strip of 
blue polyethylene 

The polyethylene packages were 
distributed throughout a wide trading 
area. Wherever they appeared, the 
same success was experienced. A 25 
cent package containing nine rolls in a 
polyethylene bag is as successful as 
the 15-cent package 

The appeal, of course, is the re 
use feature of the bags. Once a 
housewife buys one, she wants more 

not only to use as food-saver bags, 
but for the kids’ lunches, picnics, ete. 
dividend to the 
baker, too, is the discovery that the 
polyethylene 


An unexpected 
packages, because of 
their popularity and resultant quick 
turnover, have been reported to have 
cut “stale” pick-ups in some bakeries 
from 8% to less than 1%. 

The polyethylene packaging, of 
course, requires hand filling of the 
bags, which is a drawback in some 
instances. Those who have tried it, 
however—and there are now hundreds 
throughout the country—have appat 
ently found that such disadvantages 
are offset by the sales increases and 
quick turnover of the new package. 


CREDITS Boat-model cartons Asso 
ciated Folding Box Co., Boston, Mass 
Design consultant, Mildred Lucas, Neu 
York. Polyethylene bags made _ by 
Flexible Package Co., Chicago, of Vis- 
king Corp.'s Visqueen polyethylene film 
and supplied through Timely Packaging 
Associates, New York 


RE-USE APPEAL of polyethylene bag pleases 


Packages of rolls are hand filled, 


slotted polyethylene ribbon. 








Labels with a clean, cool look 


The mountain peak vignette and the cool, blue colors 
of the new Bluhill labels were inspired by a snowy 
mountain scene photographed in the heart of the 
Rockies. The designer's thought was to create a label 
suggesting freshness and purity and, at the same time, 
be familiar and appealing for the Western Market. 
Bluhill products provide an additional line for the 77- 
year-old Simon Levi Co., Ltd., whose annual volume 
in excess of $20 million makes the firm a major dis- 
tributor in its field. The new labels for Bluhill mayon- 
naise, salad dressing, margarine and cheese, now dis- 
tributed in California, Arizona, Nevada and Hawaii 
by Simon Levi, feature a clean, uncluttered face panel 
with easy-to-read copy and readily identifiable brand 
and product names. Blue coloring is accented with 
red and yellow. 


CREDIT Labels, A. Carlisle & Co., San Francisco 


Pre-packaged glassware sets for the hostess 


All the improvements dictated by four years of ex- 
perience in pre-packaging table glassware have been 
incorporated in these new cartons for Libbey’s latest 
“hostess set,” the Horseless Carriage design. Nine dif- 
ferent types of inserts, one of which is illustrated, can 
be used to vary the inner packaging to hold nine dif- 
ferent styles of glasses in the same cartons. The car- 
tons, packaging eight matching Horseless Carriage 
glasses, are of full-telescope folding construction, 
printed in black, yellow and blue on clay-coated news- 
back board. Packing suspends glasses to prevent 
breakage and allow cartons to be mailed without ad- 
ditional protection. The cartons with an appropriate 
and amusing surface design, not only increase display 
value, but also reduce retailer handling time. 


Crepir: Carton, American Coating Mills Division of Owens 
Illinois Glass Co., Toledo, Ohio 








HISTORIES 


Beauty jar “that uses its head” 


\ new variation of the twist-container idea is being 
used for Beautycast Skin Creme, a Hollywood cos- 
metic product. The dispensing feature is incorporated 
in the plastic closure. Twist the top of the jar and up 
comes the cream; reverse the twist and it goes back. 
A triple seal is said to help preserve ingredients. The 
cream is protected from fingertip germs and dust, thus 
guarding against the risk of infection and making it 
sanitary for use by more than one person. 

The closure dispenses only the amount of cream 
needed and there is no cover to take off or put on. 
Refills are available, or the dispenser top can be trans- 
ferred to other jars. Similar dispensers are being con- 
sidered for other creamy, semi-solid products, such as 
tooth paste, ointments, condiments and shaving cream 


Crepit: Dispens-O-Top closure distributed by The Skin Cul 
ture Institute, Hollywood, Calif. 


Heat-wave design symbolizes product’s function 


Packages for the entire line of small electrical appli- 
ances manufactured by Landers, Frary & Clark, New 
Britain, Conn., have been redesigned to provide for 
standardization and packaging economy and, at the 
same time, heighten family identity and remembrance 
value. This has been achieved with a standard-type 
carton, a basic layout embodying the symbolism of 
heat waves and a sharp clarity for brand and product 
name. For reasons of economy, strength and dura- 
bility, required for certain items in the line, corru- 
gated boxboard is used throughout the line. In stand- 
ardizing the over-all packaging program, it was neces- 
sary to consider carefully the many engineering, han- 
dling and cost problems involved. Black and cocoa 
brown are the colors used on all packages. 


Crepits: Design, Gerald Stahl, New York. Carton, Hinde & 
Dauch Paper Co., Sandusky, Ohio 








Sk, “PROPELLED 


a accompaniment to the soap 
opera is a variation on the original 
aerosol container which pours forth 
rich, creamy lather for shampoos or 
shaves by a quick flip of the finger. 
Gone is the messy, time-consuming, 
lathering-up operation. 
is a perfect, aerated lather, instantly 
produced and ready for use. 

This quick, efficient aerosol dis- 
penser has been recently introduced 
by Helene Curtis Industries, Inc., Chi- 
cago, for “Shampoo Whip,” a new 


In its place 


lanolin-base shampoo formulation. 

Although diverse products have 
been packaged in these pressurized 
containers, application in this new 
direction is a packaging “first.” 

The popularity of the new shampoo 
package is reflected by the number 
of companies which have introduced 
or are in the process of introducing 


DISPENSING TIP and _ protec- 
tive cap are molded of poly- 
styrene. Lithographed can is gray 
enameled with cerise and pastel 
green printing. Back of dis- 
penser carries completely illus- 
trated directions for use of the 
product; instructions for storage 

ad disposal are on the sides. 


HALF-YEAR’S SUPPLY of shampoo lather, ready at the flick of the 
finger, is contained in Helene Curtis “Shampoo Whip” pressurized pack- 


age, which sells for $1. 
uct, corrosive-resistant 


similar products. The Rilling Co., 
New York, has already brought out 
its Rill-O-Whip and Raymond Labora 
tories, Inc., St. Paul, Minn., its Rayette 
foam shampoo. Revlon Products 
Corp. is expected to market its Snow 
Creme shampoo in the near future 
and several other large soap and cos- 
metic houses will have these containers 
out soon. In the shaving-cream field, 
among the first is Carter Products, 
Inc., for “Rise.” 

The “Shampoo Whip” 


package is a direct descendant of the 


pressure 


whipped-cream package introduced 


In adapting the aerosol container to this prod- 
materials 


had to be found for the valve. 


by the Bowman Dairy Co.® and is a 
logical step in the history of this ver 
satile package. The principal dif- 
ference between the food and cos- 
metic package lies in the choice of 
propellants. Whipped cream uses ni- 
trous-oxide and carbon-dioxide mix 
tures, while the cosmetic industry uses 
liquefied gases. ; 

The determining factors in the cos 
metic packages are fourfold: (1) the 
formulation must be inert with refer 


ence to the packaging materials, (2) 


*See “Cream Whipping Can,” MopEeRn 
100. 


PackaGinG, Dec., 1948, p. 





LA, HER AEROSOLS WITH SPECIALLY DEVELOPED VALVES 


INVADE SHAMPOO AND SHAVING-CREAM FIELDS, POINTING WAY TO OTHER USES 


must not clog the valve mechanism, 
(3) must be miscible with the propel 
lant, (4) must be of such formulation 
that the amount of foam generated 
is enough to warrant the cost of the 
package. 

The degree of foaming is measured 
by the volume of foam in comparison 
with the volume of the original liquid. 
Tests indicate overruns in the range 
of 1,000 to 3,000%, depending on the 
product, propellant and nature of the 
formulation. 

Although the operating principle ot 
the new shampoo package is identical 
with that of the whipped-cream con 
tainer, modifications in the materials 
of the valve mechanism were neces 
sary to solve corrosion and other spe 
cial problems created by the lather in- 
gredients. ’ 


valve for 
this purpose must (1) provide a tight 
seal against leakage, (2) be basically 


A. satisfactory 


inert to the formulation, (3) permit 
easy charging, (4) be constructed to 
allow a maximum expansion of the 
product. In the new shampoo pack 
age, synthetic rubber is used through 
out the valve with the exception of 
the pin member which is made of 
aluminum. 

The white tip which fits over the 
valve stem and the gray protective 
cover of the Helene Curtis container 
are molded of polystyrene. The litho- 
graphed can has “Helene Curtis” and 
“Shampoo Whip” printed in cerise and 
green against the gray background. 
The sides are decorated with small 
flower designs in the same pastel color 
combination. Illustrated directions on 
how to use the dispenser are printed 
in cerise on the back. 

Nationwide advertising in 60 cities 
is backing the new shampoo package 
and the company plans to expand its 
distribution as soon as production per- 
mits. 

In addition to the convenience of 
the new container and its instant-lather 
feature, it is said to be economical. 
Shampoo Whip is being retailed at 
$1 per dispenser and the company 
claims that a single unit provides half- 
a-year’s average supply of shampoo. 


NOVEMBER 1950 


In the men’s toiletries’ field, Carte1 
Products, Inc., New York, recently 
introduced “Rise” shave cream in a 
modification of the aerosol package 
which features a “push-button” dis 
pensing device. The new product is 
packaged in a compact, 5'/:-0z. can 
flexible 
plastic nozzle on top and sells for 59 


ister with a side-dispensing 
cents. From this amount of liquid 
cream formulation the company claims 
that a_ half-gallon of rich, whisker 
wilting lather is produced 

The new dispenser, for home ot 
travel use, produces rich, long-lasting 
lather instantly on “pushing the but 
ton.” Preparation for shaving, said 
to require only 20 seconds, includes 
wetting the face and rubbing on the 
lather, thus 
brushes and the accompanying time 
After shaking, the dis- 
penser is set on a flat surface and 
lather the size of a golf ball is ex 
truded into the hand. 

The opaque white 


eliminating shaving 


and fuss. 


polyethylene 
valve attachment is a special horizon 
tal nozzle topped with a small black 
phenolic screw knob which forms a 
safety device for the dispenser. In 
the safety position this knob is screwed 
tight; for operation it is unscrewed 
two revolutions to become the push 
button. Although it is necessary to 
shake the canister before using, the 
special valve construction enables it to 
be operated in an upright position. 
Other dispensers of this type com- 
monly require tilting or inverting. 

A wrap-around label with the name 
“Rise” 
with other information printed in royal 
blue encircles the white enameled 
canister. Full directions for use, com- 
plete with a small illustration, appear 
on one of the sides. 


printed in aquamarine and 


“Rise” is sold from a counter dis- 
play carton printed in green and yel 
low which holds three units. The 
riser carries the legend, “New. . .in- 
stant lather gives smoothest shave in 
‘/> the time,” together with drawings 
showing a close-up of the container 
in operation. The printed instruction 
folder which accompanies each can- 


ister is die cut to fit over the molded 
plastic outlet valve so that it cannot 
become detached or misplaced easily 

Since the introduction of pressure 
containers, they have been used for 
such items as insecticides, deodorants 
colognes, plastic sprays, tannic acid 
and many others. Indications are that 
still more products, such as egg-white, 
cake icings and the like might be well 
suited to this type of package. Work 
in this direction is in progress—namely, 
a pressure package already out for a 
batter called 
“PanWaff,” introduced early last sum- 


ready-made pancake 


mer. 


Crepirs: Cans, Crown Can Co., Phila- 
delphia. Shampoo Whip valve, plastic 
spout and cover, Dairy Whipt Corp., 
Valve for Rise designed by 
Oil Equipment Laboratories, Inc., Eliza- 
beth, N. J. Phenolic closure for Rise, 


Owens-Illinois Glass Ce Toledo, Ohio, 


Chicago 


SHAVE CREAM is also going 
into the pressurized packages 
Special horizontal valve outlet 
on “Rise” package permits cons 
tainer to be operated in an up 
right position, in contrast to thé 
which tilting. 


others require 








COOL COLORS give desired cool look 
sherbet packages and provide better flavor identity from any position. 


to the new ice-cream and 


NEW SALES-STIMULATING 


CRISP, 


mint candies in wax-laminated cellophane bag. 


GREEN COLORS match coolness of 


PACKAGES AND IMPROVED 


PACKAGE PRODUCTION WIN FAVOR FOR WIDELY DIVERSIFIED FOOD LINE 


hirty-five years and 149 retail out- 
lets ago a family named Van de 


Kamp opened a bakery shop in Cali- 
fornia patterned after a Dutch Wind- 
mill. Fame of the “Dutch Windmill” 
products spread and soon Van de 
Kamp’s Holland Dutch Bakeries and 


restaurants appeared throughout 
Southern California and the Seattle 
and Tacoma areas in Washington 
State. From the ovens came an in- 
creasing variety of quality bakery 
products and before long hungry cus- 
tomers were buying Van de Kamp’s 
candy and ice cream. 

Following its original policy of 
smart merchandising, the company has 
been openly receptive to new pack- 
aging ideas as they came along. Each 
new product—hard pan candies, choco- 
late mints, ice cream and ices, poultry 
dressings—was studied in the light of 
the most suitable, and eye-appealing 
package and the most efficient way 
to produce it. New wrapping mate- 
rials, cellophane packages, cartons, 
new types of art work and reproduc- 
tion were constantly considered. De- 
spite frequent changes in design and 
materials, the blue and white “wind- 
mill” trademark has been retained in 
the over-all design scheme of every 
Van de Kamp package. 

In continued efforts toward origi- 


96 


nality in packaging, Van de Kamp’s 
has currently redesigned containers for 
several perennially popular products. 
One of the most outstanding is a re- 
vised package for ice creams and 
sherbets. Substantial increases in sales 
have well warranted the thorough re- 
search and planning that contributed 
to the production of vastly improved 
packages, the company claims. 
Reasons for the changes were pri 
marily those of greater eye appeal 


and the desire to give customers a car 


ton whose size and shape would be 
most convenient for refrigerator stor- 
age. The latter need was filled by 
producing a carton that is approxi- 
mately square. 

Before colors and design were se- 
lected, a careful survey was made of 
all ice-cream cartons on the market. 
This study revealed a prevalent use 
of the brightest possible colors and 
realistic illustrations of cherries, straw- 
berries or chocolate bars to designate 
flavors which gave a “busy” appear- 


PROPER BLENDING of poultry dressing is done on specially de- 
signed line. Photoelectric cell controls flow of croutons from powered 


hopper. 


forward motion. 


Measured quantity 
Motion 


of croutons breaks beam, stopping 


restarts when product passes cell. 


~*~ 





enlivens 


GAY °90s motif 


old-fashioned candy bag. 


ance to the packages and missed, the 
company believed, the most obvious 
requisite of an ice-cream package a 
package which looked cool. The fussy 
patterns also complicated selection of 
flavors. 

Therefore, simplification of design 
and a more subtle use of cool colors 
that would identify flavors were con- 
ceded to be the prime requirements 
of a new ice-cream carton. Thus on 
the new packages color serves a dual 
purpose. Cool pastel shades used 
on the sides, top and bottom of the 
cartons now suggest the ice-cream 
flavors. 

Lettering, with the exception of the 
bright blue 
hames, 1n each instance, matches In 


product and company 


a deeper tone the pastel shade on the 
body of the container. Thus, rasp 
berry color is used to denote raspberry 


flavor; cream color denotes vanilla: 


INCLINED CONVEYOR picks up croutons from “eye” chute. 
delivers them to net-weighing scale for blending with season- 
ings. Hopper (top center) supplies vibratory feeder which 
controls the blending by pouring seasonings into croutons. 


PROTECTIVE PACKAGING for prepared poul- 


try dressing is duplex bag and folding carton. 


pale blue is used on the sherbe ts A 
pale green indicates the “special” of 
the day. The exception to the soft 
tones is the brilliant red and white 
candy stripe on the Pepper Mint 
Stick ice-cream carton. 

The new packages offer maximum 
visibility and identification without 
Intelligent 


placement allows the color to be seen 


the use of gaudy design. 


regardless of the position in which 
the cartons are arranged on display 
Without reading a lot of small print, 
the salesperson or customer can see 
at a glance which flavors are available. 
Increased sales have caused com 
petitors, particularly, to comment on 
“the new use of color to improve mass 
display and facilitate selection.” 
The redesigning of Van de Kamp’s 
3utter Mint bags necessitated a pack- 
age which would retain the freshness 


of the product and at the same time 


offer to the public a package with 
more appealing color and design. 
Prior to 1941, both printed aluminum- 
foil bags and duplex moistureproof 
cellophane bags were utilized—until 
the war curtailed use of these vital 
materials. 

After considering a number of possi 
bilities, a printed cellophane bag fea 
turing a cool green to suggest mint 
flavor was decided upon. 

The new mint bag is made with 
flush-cut construction of two sheets 
of 300-MST cellophane laminated with 
a wax emulsion. The unusually clear 
pastel green printing of the present 
bag, plus the natural, lucid quality 
of the cellophane, has proved to be a 
This de- 


sirable background color was obtained 


most attractive feature. 


by using an over-all rotogravure print 
ing process. A wreath of deeper 
green mint leaves encircling the words 
“Butter Mints” constrasts pleasantly 
to the pale “mint sherbet” color of the 
background The clean-cut, dark 


green, script-type lettering against 


a printed circle of opaque white 


clearly indicates the product inside the 


bag. A small, round window on which 
the windmill is silhouetted provides a 
clear area through which the mints 
may be seen. 

Realizing that the appeal of old- 
fashioned flavors could be increased 
by a tie-up with a nostalgic theme 
Van de Kamp’s decided on a Gay 
Nineties motif for a new hard-candies 
package. On the revised package, 
red, white, and blue lines form an 
at the top of the 
Directly 
below this printed border is a free 


inch-wide border 


heat-sealed cellophane bag. 


form oval shape of opaque white 


BAGGED SEASONED PRODUCT at pouring spout. Net 
weigher electrically releases when predetermined quan- 
tity is received, dropping mixture into chutes. 
ator placed filled bags on conveyor for heat sealing. 


Oper- 








Inside 
this shape two old-fashioned figures 


printed on clear cellophane. 


astride a tandem bicycle and the words 
“Van de Kamp’s Gay Nineties Mix” 
are printed in bright blue with the 
words “Old Fashioned Flavors” in red. 
Additional lettering at the bottom of 
the bag—ingredients, weight, trade 
name and the inevitable windmill—is 
in blue with a red line circling the oval 
on which the lettering is printed. To 
reduce production costs, the printing 
is done on rolls of 300-MST cello- 
phane. These rolls are converted into 
bags of the desired shape and size on 
bag-making equipment in Van de 
Kamp’s plant. 


Production improvements 


Of equal importance to changes in 
physical appearance of Van de Kamp’s 
packages are the steady improvements 
in production to increase efficiency 
and reduce costs. The company’s 
recent installation of specially de- 
signed machinery not only solved the 
problem of improving the packaging of 
a seasoned poultry dressing, but pro- 
vided the answer to several other un- 
related packaging problems. 

In the manufacture of poultry dress- 
ing, the proper blending of croutons 
and poultry seasoning is necessary to 
offer a product of high quality. Or- 
dinary mechanical mixing not only 
breaks the croutons, but causes the 
seasoning to settle at the bottom of 
the mixer. Any type of hand mixing 
results in uneven distribution of sea- 
soning. Therefore, proper blending 
of ingredients without breakage con- 
stituted the prime requirement of a 
proposed packing line. 

The fulfillment of this requirement 
was eventually realized by using a 
flow-controlled packaging line. By 
synchronizing the rate of speed of the 


98 


FILLING and sealing cel- 
lophane bags of hard pan 
candies on same line after 
a change-over from poul- 
try seasoning. Loading 
spout for wrapped can- 
dies has vibrating head 
to settle product in bag 
and to prevent bridging 
in spout. Conveyor moves 
bags to special heat-seal- 
ing zone, to packing table. 


conveyor which delivers the croutons 
and the operation of the seasoning 
hopper, it was possible to blend the 
two ingredients almost perfectly as 
they were received on the net-weigh 
ing scale. At the same time, the 
regulated flow offered a more gentle 
treatment of the fragile croutons. This, 
plus strategic location of synthetic 
rubber-coated parts throughout the 
line, assures the customer of a clean 
looking package with a minimum of 
broken pieces. 

The versatility, speed and efficiency 
of the line is said to have resulted in 
considerable reductions in labor costs. 
All contact parts are made of non- 
corrosive metal and cleaning is simpli- 
fied by removable side walls on the 
conveyors. The line was specially de- 
signed for a given floor space and 
measures 48 in. wide by 30 ft. long— 
a layout which is reported to provide 
greater packing efficiency. 

The mechanism controlling the for- 
ward motion of the line is a photo- 
electric cell located in the walls of the 
chute leading from the powered crou- 
ton hopper. This hopper is adjusted 
to deliver a predetermined weight of 
croutons into the “eye” chute. As 
it passes the photoelectric cell, the 
product breaks the cell beam and 
forward motion of the line is halted. 
The product then flows evenly onto 
an inclined conveyor. Contact of the 
beam is resumed as the croutons leave 
the chute and the cell acts to re-ener- 
gize the conveyors and the powered 
hopper (which again fills the “eye” 
chute). Simultaneously, the short 
conveyor delivers the product to a 
second, rubber-coated, inclined feeder 
which levels out the flow and delivers 
it to the electric scale. The seasoning 
hopper is located above the scale and 
pours its contents onto a vibratory 


feeder which is timed with the second 
conveyor. Actual proportions of sea 
soning to croutons are determined 
by regulating the speed of the vibra 
tory feeder, When the predetermined 
weight is reached, the scale is elec 
trically released and the mixture 
dropped to a mesh conveyor which 


broken 


pieces as it transports the seasoned 


eliminates the crumbs and 


dressing to the loading spout. 

At the loading spout, the operator 
positions a self-opening duplex bag 
the outer part made of 30-lb. bleached 
sulphite and the liner of bleached 
glassine paper. The inner glassine 
bag has a thermoplastic strip extend 
ing 1'/. in, down from the top. As 
the bags are filled, they are placed 
on a take-away conveyor and delivered 
to a second operator who folds over 
the top and guides the bag through a 
specially designed heat-sealing zone. 
The sealed bags are taken off the con 
veyor and packed by hand into indi 
vidual folding cartons which are then 
placed into the shipping containers. 

With a time, this 
specialized packaging line can be 
converted to handle other “difficult” 
products. 


minimum of 


The special construction of 
the conveyors, powered hopper and 
the adjustable flow-controlled mech 
anism makes the line easily adaptable 
for “breakable” items. At the Van 
de Kamp plant, the line is converted 
for packaging such widely differing 
products as hard pan candies, starch 
goods, satin-finish mixes and cookies 
by changing the net-weighing scale 
and inserting special loading spouts. 
The loading spout used for bagging 
waxed-paper and cellophane-wrapped 
candies, for instance, has a_ shaker 
mechanism to settle the product in the 
bag and to eliminate bridging in the 
loading spout. 

With these few modifications and 

an adjustment in the rate of speed, op- 
eration of the packaging line is iden- 
tical for all the products. 
Crepits: Ice-cream carton designed by 
Weatherwax-Spurgeon & Associates, Los 
Angeles, and printed by Bloomer Bros. 
Co., Newark, N. J. Butter Mint printed 
“Tritect” bag and printed cellophane 
in rolls for Gay Nineties candy, The 
Dobeckmun Co., Cleveland, Ohio, using 
Du Pont cellophane. Bag-making ma- 
chine, Simplex Wrapping Machine Co., 
Oakland, Calif. Prepared poultry-season- 
ing package: cartons, Fibreboard Prod- 
ucts, Inc., Philadelphia; bags, Thomas 
M. Royal & Co., Philadelphia. Flow- 
controlled packaging line, Codie-Kay Co., 
Inc., Los Angeles. 


MODERN PACKAGING 





SMALL AS A LIPSTICK, tiny 
new polystyrene case holds 
cake mascara, eye shadow 
protected by its separate lid, 
a tiny brush inside the cover 
and a beveled mirror on top. 
Color of the case is metal- 
Each case is cello- 
phane wrapped for protection. 


lie gray. 


The eyes have it 


PARIS PROMOTION AND AMERICAN SPACE-ENGINEERING OF 


TINY PLASTIC PURSE CASES USHER IN NEW BEAUTY TREND 


Paris started it last year—the fem 
inine fad for eye make-up that is 
supposed to give the look of a young 
doe. In this fawn-eyed business, 
American cosmetic houses sensed a 
good thing. Here was the promo 
tional framework for a much needed 
new tack in packaged cosmetic prep 
arations. Increased emphasis on 
make-up for the eyes might help to 
bolster decreasing sales in nail prep 


arations—a trend that was felt. Re- 


sult: a 200% increase in eye-cosmetic 
sales over a six-months period. 

And as with all new products, there 
is a marked new interest in proper 
packaging to meet consumer accept 
ance. An excellent example is the 
new purse-sized unit for Eve Duet, 
put out by Aziza, specialist in eye 
make-up since 1928, 

The new streamlined Aziza plastic 
package, compared with preceding 
Aziza packages, shows how carefully 
the successful beauty product must be 


geared to women’s preferences 


Aziza mascara originated in Paris 
The first packages imported from 
France were fairly good-sized hinged 
set-up boxes covered with gold-colored 
paper-backed foil and mirrors in 
side the lid. The base was partitioned 
to hold a cake of mascara and an eye 
brush. The package was not planned 
for carrying in the purse, as most 


women using eve make-up at that 


EVOLUTION of the 
Aziza package since it 
arrived from Paris in 
1928 in paperboard 
box. Hinge was elimi- 
nated in 1933. Wartime 
box (1943) was minus 
extension edge to save 
paper. Success of plastic 


1946. 


case began in 


time put it on only at home. In 1936 
the firm changed the box, eliminating 
the hinged-lid feature, since it had 
been found that the cover broke off 
after repeated use. 

Another innovation, in 1941, was 
the use of a flocked box covering to 
give a softer, feminine look. During 
the war years the firm eliminated the 
extension-edge base to save paper. 

The trend to plastic packaging im 
mediately following the war led 
Aziza to adopt, in 1946, a polystyrene 
hinged box as a combination home-use 
pac kage for mascara and eve shadow 


The durability of the 


made it a natural for an eye-cosmetic 


plastic cast 


package which, like a lipstick case o1 
powder compact 1S opened and closed 
This combination pack 
at $1.50 plus tax, has 


repeatedly. 
age, selling 
been a very important factor in aiding 
Aziza to maintain its leading place as 
a producer of quality eye cosmetics 
and has been so successful that the 
company continues it in six colors. 

In addition, however, the company 
has been aware of a demand for a 
purse-sized package of eye make-up 
and this fall introduced what is called 
“Aziza Eye Duet’”—a convenient, com 
pact, new combination package no 
lipstick 
Selling 


for a dollar, this miniature container 


bigger than a jumbo-sized 


case, molded of polystyrene. 


holds mascara and eye shadow in its 
base and a tiny brush inside the lid. 
\ tiny beveled mirror is set in the top. 

This new package shows how cle 
erly even the smallest plastic pack 
age can be engineered to hold several 
items securely in streamlined space. 
It is an excellent example of the trend 
to smaller and smaller package units 


to carry in the purse. 


Crepits: Eye Duet case molded Ly 
Morningstar Corp., Cambridge, Mass 
using Monsanto polystyrene 





~~ 


2 ~~ Te a 
7 Ae ee Be, rom 
PAD mt AM 8 3; 1h oy, _ 

im ™ 


Smart, rich elegance typifies this year’s holiday gift 
| packaging for quality men’s jewelry marketed by the 
Hickok Mfg. Co. The boxes are covered with white simu- 
lated leather, stamped and lettered in gold leaf. The 
Hickok name in the lower right corner is surmounted by 
a small crown. Inside top is lined with white satin and the 
jewelry is displayed on a maroon pad. A functional fea- 
ture is that the boxes may be easily packed in multiple 
units and fit neatly into retail counter trays. Box, Bab- 
cock Box Co., Inc., Attleboro, Mass. 


y) Tamperproof inner seals are now being used on glass 
@ jars packaging Dolcin Tablets, product of the Dolcin 
Corp., as an additional protection against moisture pick-up. 
They also protect against pilferage. Cap and Filma-Seal 
inner seal, Ferdinand Gutmann & Co., Brooklyn. 


3 Table-sized Christmas trees—treated for long life and 


e) fire resistance—complete with 2-doz. ornaments, are 
being gift packaged this year by Halverson’s of Duluth, 
Minn. The white plush-coated trees on white stands with 
an enclosed package containing the ornaments are shipped 
in a corrugated box designed to withstand breakage. Print- 
ing is in red and white, with an individual gift card fea- 
tured on top. Design, Eugene Ingersoll, New York. Car- 
ton, Waldorf Paper Products Co., St. Paul, Minn. 


product of the Red Top Brewing Co., reveals the 
greater impact improved design can impart. Extra strength 
and emphasis is given to the brand name and the quickly 
identifiable trademark symbol of the whirling red top. The 
new label is said to show up well on TV—one reason for 
the change. Design, Jim Nash, New York. Label, Rain- 
bow Lithographing Co., Cincinnati, Ohio. Cap, Crown 
Cork & Seal Co., Baltimore, Md. 


{ A comparison of old and new labels for Red Top Beer, 


™ Window cartons selected for Mueller’s new Home- 
eo) Style Egg Noodles are a decided aid to the dealer. 
Through the cellophane window the housewife can see the 
color of the product as proof of the extra eggs used, the 
company says. Carton, Atlantic Carton Corp., Norwich, 
Conn. 


100 


The Selby Shoe Co. continues its program of rede- 
( signing its shoe boxes to give distinction, strong brand 
identity and promotional value (see “Up-Styling the Shoe 
Box,” Modern Packaging, May, 1950, p. 93) with this 
new design for its Physical Culture Shoes. Illustrated 
are the former package and the redesigned box wraps, 
printed at the Selby factory, with the polka-dot background 
providing effective contrast for the modern trade-name 
patch. Design, Barnes & Reinecke, Inc., Chicago. Box, 
Patterson Paper Co., Portsmouth, Ohio. Cover stock, Cen- 
tral Ohio Paper Co., Columbus, Ohio. 


™ A close study of sales by George Senn, Inc., since the 

introduction of the new package design for its line 
of naval stores is said to have revealed a marked increase 
in sales. The new lithographed can for Senco turpentine 
(shown with the former package) carries an_ illustration 
of a painter mixing his paints, readily identifyng the prod- 


uct’s use. Can, Crown Can Co., Philadelphia. 


Groveton Paper Co. reports that this corrugated ship- 
X ping container, which duplicates the design and color 
scheme of its “Vanity Fair” facial-tissue carton, is a mer- 
chandising stimulus that moves the product faster. The 
container has advertising value when used as a display 
stand, The same sized container is used to pack either 36 
of the 400-count cartons or 72 of the 200-count. Shipping 
container, Boston Corrugated division (Cambridge) of 
Robert Gair Co., Inc., New York. Individual cartons, 
Bartgis Bros. Co., Ilchester, Md. 


Substantial sales increases in Manhattan Shorts have 
been reported by the Manhattan Shirt Co. since the 
introduction of these Pliofilm bags—sealed on three sides, 
with the top open to permit customers to feel the fabric’s 
texture. The simple design gives prominent brand identity 
and maximum display. Package, Milprint, Mil- 


waukee, Wis., using Goodyear Pliofilm. 

Goodyear Tire & Rubber Co.’s new Airfoam Pillow is 
10) being merchandised in a full-telescope carton, five- 
color printed and varnished, providing life-like photo- 
graphic reproduction effective in display. The carton is 
made of 0.028 white clay-coated boxboard, kraft backed 
for strength, with stitched ends and tucked corners. Carton 
American Coating Mills, Division of Owens-Illinois Glass Co., 
Toledo Ohio. 


Inc., 


MODERN PACKAGING 








AEE RE 


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atone gt 


: oe eae * y ae moe 
Ras my ee Bp ae Lt Mata. pipet 77 a Soe ete Pee SG Abpea ‘z meat: They? 
Picket Gs va OF 








PURE GUM SPIRITS 





3 


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Sie age ES SIP ae Ky, raat 








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CS Seecege 
A AWRER POP 
fer 


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12 ; 
1 1 # ‘ , ~ & z f Se age he See , a poset y tie hin oh ah 
aan see VOY STS WALA IK A AA I TO EINE EN RE 2 


HITE 
4OusSe paINT 


— — 





To attract family trade, the A.B.C. Vending Corp. 
| has introduced its Super Popt popcorn in No. 10 cans. 
lithhographed in six colors and 
holds 4'/. oz. 
for TV-time, 
are 


hermetically sealed. 


The airtight can of ready-to-eat popped 
snacks or parties. All 
check proper 
Design, Bruce Kamp Associates, 
Can, Crown Can Co., Philadelphia. 


corn after-school 
dated and 


movement of the product. 


Philadelphia. 
|? A global map is etched in gold on the concave top 
& of this plastic gift box for the Gemex Co.’s new 
“Adventurer” watch band. The box is molded of cellu- 
lose acetate butyrate in two pieces with lug projection 
for closure at front edge of hinged lid for a tight snap fit. 
A compass design and trade name appear on the inner 
lid. Design, E. C. Tickner, Millburn, N. J. Box molded 


by Thermold Corp., Clinton, N. Y., of Tennessee Eastman’s 


Tenite. 

6) This counter display carton for sanders and polishers 
13 made by DuFast, Inc., gives these products an “up- 
front” position in the retail store. 
the carton replaces a former corrugated carton 
that was purely utilitarian and had to be relegated to out-of- 
the-way spots. Design, Frank Condon, New York. 
Brooks & Porter, Inc., New York. 


cans code careful 


insures 


Colorfully printed, 


new 


Carton, 


These lithographed labels for Burgomaster and Pale 
i Ale complete the Fitzgerald Bros. Brewing Co.’s aim 
to identify all its products by distinctive, modern design. 
While each label differs in color, the general design of each 
of the five products is similar. 
ing Co., Inc., Baltimore. 


Labels, Gamse Lithograph- 


= A limited number of 500 scatter-sized rugs, designed 
1) by the famous artist, Henri Matisse, for 
Alexander Smith & Sons Carpet Co., are being offered 
as collectors’ Each is packaged in a 
designed box 37 in. long by 8 in. deep. 
the container is a warm gray; decorations 
motifs in brilliant reds, yellows and blues. 
Zamboni, New York. 


lb 


NOVEMBER 1950 


modern 
items. specially 
Background of 
are Matisse 
Design, Hal 
Box, Jack Moskowitz, New York. 


Fluted packets containing single servings of Diamond 
Crystal Salt are being put up in packages of 25 


PRADA Ride 2 ite 





for household use—five strips of five packets in a paper- 
board overwrapped in cellophane. 
packed in a counter display carton. 
gested for picnics and lunch boxes. 


Mass. 


tray dozen 


Two are 
The packets are sug- 
Packets, Unit Packet 
Chelsea, 


Co., 

™ Bacardi Anejo Brand Rum is now appearing in this 
l7 new “Heritage” decanter, designed to accentuate the 
premium quality of the product. 
conducted a learn the use habits 
consumers. It was learned that many mixed 
drinks rather than enjoy it in true connoisseur fashion. 
The private-mold decanter has been introduced to 
press consumers that Anejo is a quality product. Decanter 
and carton, Owens-Illinois Glass Co., Toledo, Ohio. Clo- 
sure, Du Pont Cel-O-Seal. Label, Compania Litographica, 


Dela Habana, Cuba. 

Superior Paint & Varnish Corp. tells the customer 
1X at a glance that its new package is a bonus quantity 
—five quarts of white house paint for the price of four. 
The copy—“Five quarts for the price of four”—appears 
in reverse white on a red panel at the top of the can. 
Also, the numerals 1 to 5, underscored in black, appear 
vertically on each side of the panel. Design, Dickens, 


Ine., Chicago. Cans, Crown Can Co., Chicago. 

Revlon’s “Color Chest” package presents four shades 
(9 of nail enamel in a set-up box printed in six colors 
on glossy white paper. The front of the bottom section 
is hinged. When it drops, it reveals a chart keying nail- 
enamel shade to costume colors. 
New York. Wrap printed by 
Baltimore Press, Baltimore, Md. 
Champion Paper & Fibre Co., 


Martin Paper Box Co., Brooklyn. 

») This before-and-after photograph of Deep Rock Air 
v4 |) Race Premium motor oil illustrates forcibly how sim- 
plicity of design and bold lettering are combined with 
effective coloring to achieve display impact for the Deep 
Rock Oil Corp.’s entire line of canned petroleum products. 
Design, Howard Ketcham, New York. 
Can Co., New York. 


The Bacardi company 
survey to of Anejo 


use it in 


im- 


Design, Charles Magers, 
Fidel-i-Tone Lord 
Cover paper, Kromekote, 
Hamilton, Ohio. Box, 


process, 


Can, Continental 


103 








STREAMLINED ATOMIZER in all-polyethylene squeeze bottle modified to handle nasal spray medication. 


Tapered shape 


was dictated by air-solution space needed for an optimum spray. Specially designed nozzle and cap have triple leakproof seal. 


Bombshell atomizer 


NEW FUNCTIONAL POLYETHLENE ‘NEBULIZER’ DISPENSES NASAL SPRAY MEDICATION, 


SCOOPS PROPRIETARY FIELD FOR THIS TYPE OF ANTIHISTAMINE 


his fall has seen the introduction 

of a new version of the supersell- 
ing antihistamines on the consumer 
market. The Anahist Co., Inc., Yon- 
kers, N. Y., has scooped the market 
with an antihistamine solution in a 
brand-new functional package, selling 
for 98 cents. The functional con- 
tainer is important because it makes 
possible a new, quick-acting type of 
medication for colds and hay fever 
that ties in perfectly with the treat- 
ments afforded by Anahist tablets. 
To the drug trade, it has been a 
bombshell in more than shape. 

The handy pocket Anahist Atomizer 
is not only a non-competing tie-in 
product, but even more important— 
because like the tablet it is used for 
both hay fever and the common cold— 
it is non-seasonal and designed for 
heavy merchandising potential the 
year around. Nationwide distribution 
of the atomizers started in mid-July, 
reaching the counters in August. In 


104 


Minneapolis, Chicago and Pittsburgh, 
druggists were sold out in a matter of 
days so that supplementary shipments 
had to be rushed to these cities by 
truck and air freight. 

An earlier, successful version of the 
polyethylene atomizer 
for application of an antihistamine was 
introduced by Ciba Pharmaceutical 
Products, Inc., early in 1949. Ciba’s 
atomizer was for sale on prescription 


squeeze-tube 


only. Anahist’s nasal spray, however, 
scores its first in the vast over-the- 
counter field of proprietary-drug sales. 

Timing its debut with the height of 
the hay-fever season, the new atomizer 
features an efficient, nebulized spray 
of thonzylamine solution for prompt 
relief of nasal congestion for pollen 
victims as well as cold sufferers. The 
fine spray, conveyed by means of a 
polyethylene squeeze bottle modified 
to meet the specific requirements of a 
nasal spray, is said to penetrate effec- 
tively to the site of the affected area. 


This type of spray treatment is said 
to be more dramatic and immediate 
than internal medication with the 
antihistamines, although internal treat- 
ment is more sustained. The atomizer 
is said to provide a better, more effi- 
cient and medically acceptable treat- 
ment than nose drops and the high- 
pressure, old-style bulb atomizers and 
inhalers, without adverse effects on 
the nose lining or excessive stimula- 
tion to the central nervous system. 
Responsibilty for the success and 
effectiveness of the new product rests 
principally on the achievement of a 
fine functional package. The entire 
package design evolved from the two- 
fold problem of achieving a completely 
leakproof container which would de- 
liver the optimum spray. Shape of 
the atomizer was dictated by the 
most effective ratio between air cham- 
ber and liquid space. A _ specially 
designed nasal plug and _friction-fit 
closure provided a triple-seal feature 


MODERN PACKAGING 





COUNTER DISPLAY unit features a die-cut lid 
suggesting use of the product by entire family. 


which is said to guarantee against 
leakage—a necessary fuaction for a 
product which is to be carried in the 
pocket or purse. 

Over a year ago preliminary inves- 
tigation of the existing polyethylene 
bottles revealed that none of these 
styles could be used for a nasal spray 
applicator. Dimensions of the dis- 
pensing aperture and design of the 
nasal plug of these were unsuited 
to the exacting requirements of a fine 
nebulized spray. For proper medica- 
tion these factors had to be more 
rigidly controlled than, for instance, 
is necessary with deodorant bottles. 
It was also found that the tube-type 
nasal sprays, because of insufficient 
air space, were apt to “jet” or squirt 
a stream of liquid instead of a spray. 

As a result, an entirely new design 
had to be developed which would 
satisfy all the demands of a nasal 
spray. A series of designs, follow- 
ing the principle of the oversized air 
space, were worked out by company 
enginers in conjunction with the 
plug supplier and experimental molds 
were constructed for the selected de- 
sign. This design, a departure from 
the conventional spray-bottle design, 
introduced various production prob- 
lems. A _ recessed collar inside the 
neck of the bottle, adopted for a firmer 
friction fit between the plug and bot- 
tle, complicated the finishing opera- 
tions on the bottle. Also, the thinness 
of the neck made reaming very risky. 


AN FENER 


In order to eliminate this operation, 
the bottle manufacturer adopted close 
tolerances for the blowing operation 
and set up special inspection stand- 
ards. The streamlined shape of the 
bottle and closure was also new to 
the field. 

The new package measures 3°/« in. 
high, including the friction-fit cap. 
The blue, dome-shaped closure fits 
flush onto the shoulder of the bottle 
to reduce the chances of accidentally 
removing the cap. Originally the cap 
was made of polystyrene, but this 
material was found too rigid to give a 
good grip on the nasal plug. Thus, 
polyethylene was adopted as the cap 
material. 

The interior of the closure and the 
neck of the bottle were especially de- 
signed by the valve supplier to pro- 
vide three seal areas. The first seal 
is accomplished by a pin molding ex- 
tending from the top of the cap which 
fits into the spray aperture. A second 
seal is provided by a collar which fits 
over the tip of the plug. The final 
seal, which also provides the clamping 
action of the closure, is made by a 
collar midway in the interior of the 
cap which snaps over the neck of the 
bottle. 

The effectiveness of a finely nebu- 
lized spray is due in part to the over- 
sized air chamber and in part to the 
interior construction of the plug. The 
position of the tube is maintained 
by three ribs molded in the in- 


INTRODUCTION TO DRUGGISTS was by these counter cards, 
one with free atomizer, sent to every druggist in the United States. 


terior of the plug. At the base of each 
rib is a small semicircular support 
which sets up a small mixing chamber 
between the end of the polyethylene 
tube and the spray aperture. The in 
ternal pressure built up when the con 
tainer is squeezed forces air into this 
mixing chamber and draws the liquid 
up through the tube. The nebuliza- 


STROBOSCOPIC photograph 
taken during the filming of a 
March of Time feature shows 
the fine spray produced by new 
atomizer. New type of nasal 
medication claims to reach the 
infected areas more effectively. 








CROSS-SECTION diagram shows 
modifications which were incor- 
porated to make a leakproof 
nasal spray applicator. Note 
that contact between the cap and 
nozzle is made in three places— 
the spray aperture, side of noz- 
zle and neck of bottle—for a 
triple protection against leakage. 


tion of the spray is insured by the 
surplus pressure—due to the over- 


sized air chamber—in the mixing 
chamber. To permit easy squeeze 
action so children can use an atom- 
izer, container walls are sufficiently 
thin to assure flexibility. Each atom- 
izer, of course, is intended only for 
use by one individual; otherwise cross- 
infection is risked. 

An unusual feature of this plug is 
that even though it is specifically de- 
signed as a nebulizer plug it is capable 
of producing drops when the con- 
tainer is inverted—a feature which 
could be utilized in other drug pack- 
aging. 

The fact that the bottle possessed 
both a double taper and double curva- 
ture introduced a very difficult print- 
ing problem. Conventional methods 
of printing on polyethylene were suit- 
able for straight-taper bottles, but 
were found inadequate for the un- 
even gradations of the streamlined de- 
sign. Both silk-screen and offset 


106 


printing were tried on the existing 
machinery. The final solution was 
provided by the bottle manufacturer 
who developed a special head and 
fixtures for a radial silk-screen print- 
ing machine. Presently the printing 
is done at the manufacturer's plant. 
The printing machine, especially de- 
signed for the Anahist bottle, is said 
to be the only one of its type in exist- 
ence and details of its design and 
operation have not been revealed. 
Although blue silk-screen printing is 
now used, experiments are still in 
progress to develop the offset method 
to the point where it will be accept- 
able. 

The Anahist Atomizer is filled by a 
machine specially built for this job to 
fill accurately the small amount of 
liquid—10 cc.—in each bottle. A 
fluorescent light built into the machine 
enables the operator to see at a glance 
if each bottle is filled to the “fill line” 
which is printed on each bottle. This 
amount of liquid is intended to give 
more than 200 squeeze applications - 
sufficient, it is claimed, to last through 
several colds. Briefly, the packag 
ing operation consists of placing 
eight bottles upright in a light metal 
tray and filling two trays of bottles 
at once. As the trays go down 
the line, pre-assembled tubes and 
plugs are inserted and pushed into the 
bottles by special equipment. Each 
bottle is then tested twice, rejects are 


removed and the line supervisor ex 
amines them to determine the cause 
of non-spraying. Caps are then 
placed on the bottles and pressed on 
by another specially designed ma 
chine. To insure a tight cap fit, each 
bottle is hand checked by twisting the 
cap slightly. The bottle and a cir 
cular are then hand 
packed in one-gross shippers. 


cartoned and 
This 
line is capable of averaging 175 gross 
per day and has reached a high of 
190 gross per day. 

The Anahist blue 
and white—are_ retained in the 


regular colors 
atomizer (royal blue cap and opaque 
white bottle), its folding carton and 
the enclosed direction sheet to tie in 
as a companion piece to the Anahist 
tablets. The printing throughout is 
the same shade of blue. 

As in the tablet package, the atom 
izer and carton follow the ethical pat 
tern in labeling. The front panel of 
the atomizer contains the information, 
“1% solution, 10 ec. Anahist,” as well 
as other data required by law. This 
label also includes a fill line to em- 
phasize to the customer that the con 
tainer has not been tampered with and 
that the oversized 
tended. The partially filled appear- 
ance is further explained on the car- 
ton and in the enclosed illustrated di 


container is in- 


rection folder as due to the necessary 
air space. Counter display cartons 


containing 12 atomizer packages are 


FILLING MACHINE accurately fills 10 ce. of liquid into each atom- 


izer bottle. 


Fluorescent light 


built in machine silhouettes fill-line 


printed on each bottle and enables the operator to check filling level. 


MODERN PACKAGING 





The lid of 


this display is die cut and when folded 


supplied to the druggist. 


back shows a smiling family of four, 
suggesting that the product is for use 
by patients of any age. 

Though more specifically a nebu- 
lizer, the “atomizer” was 
adopted for the new package because 


name 


it was believed more familiar to the 
general public. The general theme of 
advertising for the atomizer runs in 
two patterns: “for use by the whole 
family” and “to supplement Anahist 
tablets.” The nasal spray is offered 
for prompt relief of nasal congestion; 
the tablets are offered for sustained 
treatment. Both themes are carried 
on counter cards which explain and 
illustrate the atomizer. Both themes 
are stressed in newspaper, magazine, 
radio and television promotion. Em- 
phasis is also placed on the conveni- 
ence and easy application of the 
spray. 

The bulk of Anahist’s atomizer ad- 
vertising campaign is company fin 
anced, but a portion is also coopera- 
tive. The initial promotion, launched 
at the height of the hay-fever season, 
was concentrated in “ragweed areas,” 
with insertions in about 100 news- 
papers. In addition, Anahist used 
space in newspaper comic sections for 
the first time. Heavy magazine 
schedules, car cards and spot radio 
announcements are extensively used. 
It is interesting to note that the first 


PRESS LUNCHEON served to introduce the new Anahist Atomizer. The 
guests of honor were Paul Winchell and his talking dummy, Jerry Ma- 


honey. 


antihistamine ads accepted by Life, 
Saturday Evening Post and Good 
Housekeeping are current ads for Ana- 
hist tablets and atomizers. The atom 
izer is also being advertised on a 
participating show and 
demonstration of how the atomizer is 
used is reported to be very effective. 

The atomizer is promoted on its 


television 


own and is also teamed up with ads 
for tablets. Copy in the combination 
ads stresses the benefits of a double- 
barreled attack afforded when the 
atomizer is used along with the tab- 


SPRAY EFFICIENCY is tested by operator who compresses 


sides of each bottle in tray. 


Metal carrying trays are used to 


facilitate the operations of filling, inspection and capping. 


NOVEMBER 1950 


Here, Jerry is being given a double-barreled treatment of Anahist. 


lets—the spray for quick, localized re- 
lief and the tablets for longer-lasting, 
internal treatment. The theme of cur- 
rent copy has been switched from 
summer colds and hay fever, and now 
stresses advantages in treating the 
which distresses so 


common cold, 


many people during fall, winter and 


early spring. 

The new atomizer package received 
a gala introduction to the trade press 
at a luncheon at the Hotel Pierre in 
New York City. As a departure from 
the usual staid affairs of the drug 
trade, the guests of honor were Paul 
Winchell and his talking dummy, Jerry 
Mahoney, 
the only commercial aspect to the 
luncheon. After this unusual launch- 
ing, follow-up promotion included a 
place a 


who, incidentally, injected 


nationwide campaign to 
sample of the Anahist Atomizer in a 
card display on drug-store 
counter in the United States. 

Additional publicity for the new 
package was received in a March of 
Time feature and an official release 
published by one of the suppliers of 
polyethylene. This release hailed the 
new atomizer as a landmark in the 
packaging field and, accompanied by 
a stroboscopic photograph of the 
atomizer in use, was sent to the news- 
papers, magazines, etc. Articles pub- 
lished by the International Assn. of 
Allergists further boosted the new 
Anahist product as a new source of 
immediate relief for hay-fever suf- 
ferers. 


every 


Creprts: Bottles, Plax Corp., Hartford, 
Conn. Plug and cap, Shaw Insulator Co., 
Irvington, N. J. 


107 





Made in sizes to handle 3 to 10 pounds 
of produce without danger of breakage! 


a stronger, tougher 


PLIOFILM 


-for better packing, more profitable selling! 


ERE’s the strongest, fully transparent super- 
H market bag yet developed—one with many 
important advantages for packers and shippers, 
wholesalers and retailers. 


It’s a new, tougher Pliofilm, so strong it can hold 
large quantities of potatoes, grapefruit and other 
bulky products without danger of breakage—a 
fact proved by field tests. It handles smoothly in 
bagging machinery; heat-seals easily. 

And this new bag has all the other advantages that 
have made this moistureproof film a standout 
sales-maker. It protects contents against drying or 
shriveling, keeps them farm-fresh. Produce packed 


in Pliofilm sells faster wholesale, commands 
higher-price retail. 


Best of all, Pliofilm packaging builds brand ac- 
ceptance, insures reorders— because retailers and 
consumers can easily see the uniform size and 
quality under your label. 


In short, the new extra-rugged Pliofilm super- 
market bag is the best method yet of packing and 
shipping fresh produce—it’s faster, safer, more 
profitable. Available in most sizes, plain or 
printed, with tie, elastic or self-sealing tops. Write: 


Goodyear, Pliofilm Department, 
Akron 16, Ohio 


MODERN PACKAGING 





This new PLIOFILM 


safely holds heavy produce or other bulky 
merchandise for larger unit sales 
and faster movement. 


PACKAGING 
FILM 


Good things 
are better in 


3-way protection against air, moisture, liquids 


ydrochloride —T. M. The Goodyear Tire & Rubber Company, Akron, Ohio 


NOVEMBER 1950 109 





. 


~ CRYOVAC 


SHRINK-TIGHT PACKAGES which prevent dehydration, discoloration and 
spoilage also have greater eye appeal, particularly when the bags are 
colorfully printed with the distributor’s own brand name and trademark. 


M: discoloration, spoilage and 
weight loss, the latter through 
dehydration, are three of the big head- 
aches in pre-packaging meats. Get- 
ting a sales-potent wrap with maxi- 
mum efficiency is equally important. 

The Schaffer Stores Co. of High- 
land, N. Y., parent organization to 25 
Empire Markets operated in the Hud- 
son-Mohawk Valley area, has come 
up with the answers to these prob- 
lems by establishing a compact cen- 
tralized packaging plant that for the 
first time is making use of a vacuum- 
ized shrink wrap for pre-packaging 
processed meats by a retail chain. 

The process adopted by Schaffer 
Stores had previously been used ex- 
clusively by large packers, mainly for 
the packaging of poultry, meats and 
fish that are frozen. 

Outstanding characteristic of this 
vinylidene-type copolymer film (Cry- 
O-Rap) in which the item to be pack- 
aged is placed, vacuumized, heat 
sealed and then heat shrunk with a 
hot-water bath so that the transparent 
film fits like a second skin.* 

Outstanding characteristic of this 
synthetic film is its oriented molecular 
structure, which is said to be dimen- 
sionally stable at room temperatures, 
but which shrinks as much as 30% 
when heat of 185 to 195 deg. F. is 
applied. The shrinkage results in an 
airtight, wrinkle-free fit of the film 


® See “New Cryovac,” Mopern PACKAGING, 
Mar., 1948, p. 115. 


110 


around packaged articles. The film, 
reportedly, is also tasteless, odorless 
and flexible at low temperatures. 

The answer to many problems of 
centralized packaging of processed 
meats, Schaffer Stores has found, lies 
in the fact that this film will hold a 
vacuum and can be made skin tight. 

These properties are reported to 
postpone discoloration of processed 
meats, such as corned beef and half 
hams, because there is a minimum of 
air inside the wrap to discolor the 
product. In tests, half hams show 
no appreciable color change under 
lights of 70 to 80 foot-candle strength 
for periods up to 10 days. 

The tight fit also provides an at- 
tractive transparent wrap, which 
Schaffer is having printed with its 
“Empire” brand name. For a retail 
chain that does its own packaging, 
the printed wrap offers a tremendous 
potential in establishing strong con- 
sumer recognition and for making that 
recognition pay out in terms of better 
acceptance and repeat sales. 

' Since the airtight film holds a 
vacuum, it prevents dehydration, thus 
eliminating the problem of weight 
loss. Tests conducted by Schaffer 
show no appreciable weight loss in 
half hams, even over extended periods. 

The vacuum also reduces mold 
growth. In comparative tests, half 
hams were packaged in several types 
of film. After seven days’ storage at 
40 deg. F., mold growth showed on 


the face of those hams packaged in 
the control samples and after two 
weeks they were unsalable. 
packaged in the vacuumized shrink 
wrap showed no mold growth and 
were salable after three weeks. 
Schaffer Stores Co. also finds that 
the following additional advantages 


Hams 


accrue to this new method: 

1. Costly rewrapping, reweighing, 
refacing and re-marking are elimi- 
nated. 

2. Less damage to 
caused by customer handling. 

3. Maximum visibility and eye ap- 
peal are provided. 

4. Uniform slicing and standardized 
cutting and packaging on items such 
as hams are permitted. 

5. Semi-automatic machinery can 
be used more widely and extensive 
training of personnel is not required. 

The methods used by Schaffer at 
its centralized packaging plant are 
extremely efficient and represent the 
outgrowth of a three-year develop- 
ment program in which the maker of 
the vacuumized shrink wrap cooper- 
ated to work out adaptations on ma- 
chinery, plant layout and packaging. 

The result is the tight little High- 
land plant measuring only 27 by 72 
feet. The plant is built around a con- 
veyor belt which runs down one side 
of the room, carrying packages from 
five packaging lines—each preparing 
its own item, such as hams, corned 
beef, butts, smoked tongues, etc. 

There is no waste space and no 
waste motion. On the feeder lines, 
a film bag is loosely drawn over the 
discharge end of a stuffing horn or 
sleeve. A half ham, for example, is 
placed in the horn and pushed into 
the bag. This keeps the inside seal- 
ing surfaces free of grease and mois- 
ture which might cause faulty seals. 

Two types of inexpensive machines, 
specially developed for the process, 
are in use on the feeder lines for 
vacuumizing and sealing. One com- 
bines both operations semi-automat- 
ically, using a heat seal. The bagged 
article is placed in the saddle or 
trough of the sealing machine. The 
operator drapes the mouth of the bag 
over a vacuum nozzle, taking care that 


packages is 


MODERN PACKAGING 





GOES RETAIL 


VACUUMIZED SHRINK-WRAP PROCESS 


IS ADOPTED ON LARGE SCALE FOR 


THE FIRST TIME BY A 


IN THE PRE-PACKAGING 


a retractable vacuum tube is inside 
the mouth of the bag. The tube 
speeds up vacuumizing by prevent- 
ing the bag from closing up between 
vacuum nozzle and product. Sealing 
is accomplished by pressing two push- 
button switches at hand level on the 
front of the machine. The dual 
switch is a safety feature to force 
the operator to keep both hands clear 
of the descending heat-seal bar. 

The second type of vacuumizing 
machine used on the feeder lines has 
a nozzle for exhausting the air from 
the bag and an attachment for mak 
ing a tight, wire-twist seal. The two 
functions can be performed by one 
or two operators. 

When vacuumized and 
packaged items flow from the feeder 


sealed, 


lines to the conveyor belt and then 
to a shrinking machine, where the 
items are plunged for an instant in a 


BY CONVEYOR, products are carried from five feeder sta- 
tions to automatic shrinking machine at rear. 
operator has just finished vacuumizing and heat sealing turkey 
package on special semi-automatic equipment. Feeder lines han- 
dle poultry, smoked meats, corned beef, frozen fish and meat. 


= i. 


=" 


, # i 


“ 


OF MEATS 


RETAILER 


"4 


. J an 
. wes aN 
a ™ ; \d —= &. 


ONE VACUUMIZING METHOD consists of a nozzle to exhaust air 


from package and an attachment for making tight, wire-twist seal. 


thus shrinking the 
film to the contour of the packaged 
item. 


bath of hot water, 


The dipping machine handles 
all types of packages just 
come from the line. 


as they 
The number of 
items packaged per hour varies with 
the item. The process is not com 
plicated and operators learn quickly 
and easily to carry on the various 
steps involved in the operation. 

After going through the shrink ma 
chine, packages are sorted and packed 
for shipping, or they may be racked 
for delivery to freezers. 

Items being processed in the High- 
land plant now include: 

Smoked meats—Whole and _half 
hams, ham slices, smoked butts and 


In foreground, 


horn. 


shoulders, smoked half shoulders and 
smoked tongue. 
Corned beef—Brisket and round. 
Frozen poultry—Turkeys, roasting 
chickens, capons, whole fowl, duck 
lings, cut-up and quartered frying 
chickens, cut-up fowl. 
Frozen fish 
Frozen meats—Leg of lamb, lamb 


Fillets and round slices. 


chops and patties, pork roasts, chops 
and loins, veal roasts and patties. 


Crepit: Cry-O-Rap film bags and Cry- 
ovac method including equipment for 
filling, 
shrinking the packages are developments 
of Dewey & Almy Chemical Co., Cam- 
bridge, Mass 


vacuumizing, heat sealing and 


PREPARATION of half hams and ham slices is done 
on typical feeder line. 
other operator puts items inte bag, using stuffing 
Vacuum operation is shown in rear. 
turn out 300 half hams and 600 ham slices per hour. 


Butcher saws and cuts. An- 


Line can 





OMI MD Ds BBE 52° 








+ 


FRAGRANCE 








Coty’s extensive 1950 Christmas line of gift packages (see p. 78) 
can be quickly scanned by the perplexed gift shopper viewing 
this circus-design window display now being distributed to drug 
stores and other Coty retailers. The eight-color lithographed 
paperboard unit shows 26 of the most popular Coty gift sets 
ranging in price from $2.25 to $6. Display, Einson-Freeman 
Co., Ine., Long Island City, N. Y. 


An actual decanter bottle of Old Forester—or a large cut-out 
of the bottle for a larger window-sized display—are used atop 
this three-dimensional, geometrically folded, gold-colored alumi- 
num foil “jewel” display as part of a nationwide holiday ad- 
vertising campaign undertaken by Brown-Forman Distillers Corp. 
Smaller size is for counter and backbar use. Display, Niagara 
Lithograph Co., Chicago. Carton and bottle design, Ernst Spueh- 
ler, Elgin, Ul. Cartons, Bradley & Gilbert Co., Louisville, Ky. 


A new counter merchandiser for 48 rubber coasterettes in leaf 
design, manufactured by Transparent Specialties Corp., and 
banded together in units of six, is provided by this combination 
display carton and shipper. Because of the heavy weight of 
the product, extra strong, rigid folding paperboard was 
selected to give strength and durability. Printed in gold and 
green, the carton is designed to hold the coasterettes securely in 
place and make an eye-catching display of the product. Display 
earton (Tufboard), eveland Cartons division of Robert Gair 
Co., Inc., New York. 


Spices made by D. L. Slade Co. are being merchandised in this 





compact three-step, two-piece display that holds over 50 varie- 
ties of spices in only 17'/, by 10°/; of space. The design had 
to be made to accommodate a variety of package sizes and to af- 
ford maximum display from any angle of the store. The dis- 
play moves this merchandise from back shelves to the counter, 
within customers’ reach. It is thus a reminder to buy, stimulat- 
ing impulse sales. Display (Tufboard), Natick, Mass., di 

of Robert Gair Co., Inc., New York. 












Catchy three-dimensional juggler and clown displays perched 
atop bottles of Canada Dry are being used to promote a novel 
premium promotion with strong appeal to children—a group 
of six specially designed circus toys called “Super Circus 
Parade,” available for two coupon labels on quarts of Canada 
Dry Ginger Ale plus 25 cents. The premium is intended both 
to promote product sales and to help merchandise Canada Dry’s 
network television show, “Super Circus.” 
man Co., Inc., Long Island City, N. Y. 


Display, Einson-Free- 


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- , Vaseline —_ a 


CREAM HAIR TONIC 


g/ 
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nif 
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IN NEW MIRROR CASE 


as 


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* As Advertised * 


the 
panels of the 
Face 


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wa VY ANGE FACE 
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By flipping snap easels behind the reproduction 
of the product and the illustration of the man’s 
head, the two parts of this new Vaseline Cream 
Tonic display dramatize the product and the 
result of its use in a realistic, yet dignified way. 
This colorfully lithographed paperboard display 
is large enough to dominate a display window, 
yet small enough not to usurp valuable display 
space in drug stores. Display, Forbes Lithograph 
Mfg. Co., Boston. 


Robeson Cutlery Co. is taking advantage of the current 
hunting season to promote its outdoor Alaskan Guide 
Knives for hunters and sportsmen with this huge, eye- 
catching, cut-out bear display, 15 in. high and 27 in. 
long. Made of heavy-weight board and silk screened 
in tan and brown, the bear is mounted with eight “Shur- 
Edge” hunting knives and two folding outdoor knives. 
A postal re-order card affixed to the back of the display 
makes it easy for dealers to re-order the knives. Display, 
Modern Process Studios, Rochester, N. Y. 








MASS-SCALE EXPORTS 








Operations of the Arabian 
American Oil Co. in Saudi 
Arabia require the packing and 
shipment from this country of 
immense quantities of materials 
—ranging from _ prefabricated 
houses to cookies—protected 
against the hazards of a long 


sea journey, primitive unloading 
conditions and great extremes of 
temperature. This operation is, 
in miniature, the same problem 
that now confronts our Armed 
Forces in our expanding defense 


and preparedness program. 











— a long time the Arabian Amer 
ican Oil Co.’s operations in Saudi 
Arabia, a barren land almost half way 
around the world from the United 
States, have been a miracle of solved 
logistics problems. In one of the 
greatest peacetime movements of its 
kind, 40,000 tons of goods a month 
are exported with as little loss from 
damage or theft as is humanly pos- 
sible. 

Aramco has poured dollar after dol- 
lar and work-hour after work-hour 
into the problem of developing its 
own packing operations for getting 
vast quantities of materials in good 


® Traffic Superintendent, Arabian American 
Oil Co. 


condition to its oil-field community. 
The reason Aramco had to develop 
its own ingenious packing methods, 
often turning down the attempts of 
firms notable in the export-packing 
field, lay partly in the grueling journey 
to Saudi Arabia and partly in the 
hot, sandy Persian Gulf area, itself. 
No deep-water docks were avail 
able. The Aramco operation was as 
much the problem of establishing a 
beachhead as that of American Army 
landing in the Pacific. Everything 
had to be lightered in from freighters. 
Saudi stevedoring, young in its under- 
standing and adjustment to modern 
machine-unloading and trucking tech- 
niques calling for skilled workers even 


Pre-fab houses travel 


DESTINATION SAUDI ARABIA, this portable plywood house is 
first erected, then knocked down for 11,500-mile trip. To avoid 
moisture damage, house is packed immediately on completion. 


COMPLETE EVEN TO CLOSETS, each house has 
to be packed so that it can be easily and quickly 
erected overseas, very often by untrained workers. 


TRANSPARENT CONTAINERS of plastic are used to protect the bolts, nuts, screws, door knobs, etc., against rust or loss. 
VPI paper enclosed in each tube prevents the possibility of corrosion. The tubes are packed in wood boxes and each box 
included in the master case with all elements for a house is clearly marked to facilitate its step-by-step construction. 





ARAMCO’S EXPERIENCE IN GRUELING 11,500-MILE SHIPMENT OF 158,000 


ITEMS POINTS WAY TO SAFER EXPORT PACKAGING. By George Stephen® 


in the Western world, took a toll of 
already worn packing. 

The white sand beaches became a 
storehouse, with loads of materials 
stacked in the open months at a time, 
the climatic variations of heat and 
cold exacting additional loss. 

Though Saudi 
quickly to use the cranes, slings and 
winches, and to load and drive the 


nationals learned 


trucks inland with the goods, Aramco 
experience pointed significantly to the 
inadequacy of prevailing packaging. 
The communities producing oil 
needed equipment and materials ur- 
gently in order to expand. Heavy 
losses in the materials that arrived 
could only frustrate their growth. 


From the time a request came in 
from the field, five months rolled by 
before the item was received in Ara 
bia. Goods arriving in bad shape 
meant invoking the cycle a second 
time. It meant the possibility of hold 
ing up industrial activity and incon 
venience to employees who had come 
far from their homes to work and 
who, then, had to be content with 
badly chipped bathtubs or no bath 
tubs, with mauled boxes of scouring 
powder, with shriveled living-room 
carpets, silent radios, etc. 

Damage or loss also meant a let-up 
in the many activities in which Aramco 
is helping the people of Saudi Arabia. 
Aramco makes purchases for the Saudi 


to Arabia in giant boxes 


UNIT LOAD of walls, 


floor and 


blocking and bracing. 


PACKAGED HOUSE, weighing 22,000 Ibs., 
is hoisted on truck for shipside delivery. 
Only 170 of its 1,507 cu. ft. are waste space. 


ceiling of house are vertically 
and securely anchored with steel strapping. 


land. 


Arabian Government account in a 
number of different fields—supplies tor 
public works, a railroad under con 
struction, water-well drilling equip 
ment, agricultural materials and sup 
plies for preventive medical work. 
Somewhere between the physical 
problems and the steep cost attendant 
on operating in a barren, mechanically 
young country, there had to be a 
balance point so far as packing is 
concerned—a steady mark about which 
packing problems could revolve and 
be reconciled, the company neither 
falling short. 
With it 


came the answers to the questions of 


going overboard nor 


Aramco found that point. 


the great distances, the temperature 


positioned within the specially-built container 
The possibility of damage from shifting and end thrust is prevented with 
The correct positioning for blocking and bracing was carefully predetermined in actual drop tests. 


READY FOR SHIPMENT, packed houses will encounter severe tempera- 
ture variations, high humidity, shocks and exposure in barren, sandy 
Careful packing has made sure they will withstand every test. 








WRONG WAY 


to pack bathtubs is 
this case of underpacking—a domestic-type shipment 
arrives at way station with crating broken, tub chipped 


illustrated by 


teaches the wrong and right 


crude. 


DESERT SANDS may be the storehouse for these tubs. The 
local methods of handling and moving shipments are equally 
Losses up to 80% of such shipments were experienced. 


and rusted—the “Fragile” markings notwithstanding. The re-order time for new bathtubs is another five months. 


extremes that range from near-zero 
weather on North Atlantic crossings 
to 140 deg. in the Persian Gulf. 


Portable houses 


For example, there was the han- 
dling of a shipment of 28 portable 
houses. Word came from the field 
organization in Saudi Arabia that there 
was urgent need for portable housing. 
Buyers went to work and after end- 
less effort in locating a suitable prod- 
uct and planning for its shipment, all 
this search would have been just so 
much lost effort unless the houses ar- 
rived at destination in perfect condi- 
tion. The plywood construction re- 
quired absolutely moisture-free sur- 
roundings. That meant, among other 
things, that each house had to be 
packed as fast as it was constructed. 

Aramco cargo specialists, drawing 
on packing experience for a long list 
of successfully packed items, 158,000 
to be exact, devised a package for the 
houses. 

Although the container measured 
18 ft. 9 in. long, 13 ft. 7 in. high and 
6 ft. wide, less than 170 of its 1,507 
cu. ft. were waste space. Nested 
snugly within the box was every item 
needed for setting up the house at 
its destination site. The packing spec- 
ification that Aramco handed to its 
authorized packer painstakingly de- 
tailed the whole job. 

Nothing was left to the imagina- 
tion. Even ordinary questions of the 
trade were answered in the printed 


116 


pages of the specifications. The wall, 
ceiling and floor paneling of the houses 
were vertically positioned within the 
unit-load container in a manner to re- 
duce free space to a minimum and 
were securely anchored to the floor 
members by 1'/in. metal strapping. 

Cushioning material between the 
straps and wood prevented chafing of 
the panels. Two layers of 70-Ib. kraft 
paper separated panels from each 
other. Damage from shifting, or end 
thrust caused by impact shock, was 
prevented by a scheme of blocking 
and bracing with seasoned lumber of 
specific dimensions at strategic points. 

All nails were cement coated, con- 
forming to the best Federal speci 
fications, and were driven into the 
side grain of the lumber wherever 
possible. Throughout the job, sealers, 
moisture-resistant barriers and corro 
sion preventives were utilized. The 
packers also kept in mind the people 
in Arabia who would have the job 
of setting up the houses. Knocked- 
down cabinets, marked for easy erec 
tion and stowed neatly away, were 
packed where they could be at hand 
when needed during the erection job. 
Rough and finished hardware items 
were securely packed in marked, Style 
4 (two exterior vertical end cleats) 
wooden boxes. 

All small hardware—nuts, bolts, 
screws and doorknobs—were packed 
in clear plastic tubes sealed with plas- 
tic caps. A piece of VPI paper helped 


to prevent rust in each tube and bags 


of silica gel or comparable desiccants 
were placed within the huge box to 
absorb moisture. 

The portable houses arrived at their 
destination in Saudi Arabia in excel- 
lent condition. Each 22,000-lb. unit- 
load container was stored until needed 
and stood well in storage. 

Construction workers reported that 
they were able to assemble a house 
on a field site in accordance with 
construction plans without having to 
search for so much as a nail or piece 
of wire. In terms of savings in man- 
hours of work, time and costs, the 
export shipments of portable houses 
in unit loads were a huge success. 


Bathtubs 


The shipment of bathtubs is an 
other good example. To get a white 
porcelain tub to the shores of the 
blue Persian Gulf in usable condition 
had become somewhat of an achieve 
ment by 1947. 
attempt to pack the tubs any more 
protectively than if they had been pre- 
paring to ship them 100 miles by 
train. Mounted on skids, the tubs 
were packed in open frames of 1-in. 
nominal dimension lumber with 1-by- 
6 boards nailed upright to the skid 
base to protect the lip of the tub. 
The front porcelain was “protected” 
by side framing fastened to the base. 
An open frame of 2-by-4 diagonals 


The vendor made no 


with 1-by-4 cross pieces was used as 
a crown. This whole flimsy mass of 
lumber in which not even cement- 


MODERN PACKAGING 





of delivering bathtubs to 


ae ORNs 


RIGHT WAY shows completely closed box of sea- 
soned Douglas fir with steel strapping and creped 
wadding to cushion all porcelain surfaces that touch 
Tubs so packed arrive in perfect condition. 


wood, 


covered nails were used (a loss of 
some 40 Ibs. of strength per nail) had 
two 1'*/.-in. steel straps wrapped about 
it for strengthening purposes. The 
straps did little more than hold the 
crown in position. 

This was the vendor's way of doing 
it—a perfect example of underpack- 
ing. The result was disastrous. In 
1947, in a shipment of 50 tubs, 40 
were lost. The open packing did not 
adequately protect the exposed sec- 
tions of the delicate porcelain sur- 
faces. Impact shock while the crates 
were handled somewhere along the 
line resulted in fractures to the porce- 
lain finishes of the tubs, rusting and 
ultimate loss as far as use of the tubs 
was concerned. Similar results were 
encountered in shipping kitchen sinks, 
stoves and refrigerators. 

Aramco took the tubs and put 
them into completely closed boxes. 
Creped-wadding cushioning material 
was used where porcelain surfaces 
came into contact with wood. Mini- 
mum packing requirements now de- 
mand sound and well-seasoned lum- 
ber of nominal dimension Douglas fir 
or its equivalent. Soft and weak lum- 
ber, like gum or cottonwood, was 
specified as “not acceptable.” 

The steel strapping that vendors 
had in vain placed about their flimsy 
crates was replaced with two 1'/:-in. 
bands about the tub box. All nails 
used were cement coated. The cost 
for boxing each $75 tub was distinctly 
greater than had been the cost of the 


NOVEMBER 1950 


the desert 


FR eR IRENE me, 


aad 


SL a TT 


chipping. 


vendor's crating. However, the many 
tubs arriving in perfect condition off- 


set the higher c@st. 


Cracker shipments 

Crackers and cookies were touchy 
items to ship. Aramco housewives 
screamed about broken soup saltines 
and stale cookies. They returned one 
box of damaged merchandise to the 
commissary only to find the next one 
in equally bad shape. 

All types of cracker goods had been 
shipped in cartons packed in Style 2 
(full cleated ends and butt joints) 
wooden boxes. 
tainers that apparently could not take 
the beating nor keep out the heavy 
moisture condensation. 

Several months of study netted 
Aramco packing-control specialists the 


These were the con- 


answer, and a unique answer it was. 
All cracker goods, in a variety of box 
shapes, were experimented with until 
two standard sizes of metal containers 
were developed to hold them. 

These metal boxes, packed tightly 
with the boxes of crackers, and with 
metal tops soldered on, were placed 
in rigid B-fluted fibreboard cartons. 
Aramco specialists did not stop there. 
Their own special baby, the unit-load 
container, was pressed into service. 
These had set-up dimensions of 66 by 
48 by 75 inches. The sheeting on 
the sides of the boxes was 1-in. kiln- 
dried ponderosa pine. The beams, 
uprights and diagonals were 2-by-4 
Douglas fir. Uprights were routed 


BRACING reduces shock and end thrust, eliminates dents and 
When vendor 
export requirements, the Arabian American Oil Co. selects a 
packer who is experienced in packing exports for Saudi Arabia. 


is not prepared to meet specified 


to accommodate the horizontal mem- 
bers and were reinforced by the fit- 
tings of the diagonals under the beams. 
The top of the container was made of 
2-in. Douglas fir and the skids under 
the box were fabricated with notches 
so that the containers could be handled 
by slings or fork truck. 

Aramco solved its 
problem and also put the metal con- 
tainers to a stiff “freshness” test. An 


broken-cookie 


oversupply of bakery products neces- 
sitated storing much of one shipment. 
After some months, tins were opened 
and showed the cookies and crackers 
to be just as fresh as when packed. 


Glass shipments 


A packing problem that was, per- 
haps, as difficult as any to be faced 
was that of window-glass shipment. 
Twenty thousand pounds were 
shipped to Saudi Arabia in 1948 
alone, so that packing brittle window 
glass inadequately was asking for 
trouble. Aramco now uses the flota- 
tion process for packing glass, which 
really means that one container is 
floated within another with abundant 
protective cushioning materials be- 
tween the two. Previously suppliers 
had merely placed glass lights, or 
panes, in a wood box atop excelsior, 
with only a sheet of paper separating 
each pane. Insufficient cushioning per- 
mitted a small impact shock to set up 
vibrations in one pane. Shock traveled 
to others, often causing total loss. 

Early in 1948, after experiencing 


117 





80 to 90% breakage in glass ship- 
ments, Aramco began cushioning each 
sheet of glass with white cushioning 
paper. Only one-sized glass sheets 
were packed together in one con- 
tainer. Three inches of solid straw 
or excelsior were placed between the 
exterior of the container holding the 
glass and the export case. Shifting 
was impossible, for the package of 
glass nested snugly within the main 
wooden box and the sealed unit was 
securely strapped with unannealed 
1*/.-in. steel strapping. Boxes weigh- 
ing more than 250 Ibs. were given 
two additional straps. “Fragile” signs 
were no longer depended on to pro- 
tect glass shipments. Breakage was 
minimized and has since been prac- 
tically wiped out. 

A shipment of delicate wall mirrors 
for the palace of King Ibn Saud, 
bought for his account, required ex- 
tra special care. After the embarrass- 
ment of two shipments that had failed, 
the packers built triangular bases on 
the long, narrow mirror boxes, to make 
sure boxes would be stowed in only 
one position—and that, the desired 
one. This time they arrived at des- 
tination safely. 

Additional precautions 

Cargo specialists devise packing 
specifications that become minimum 
demands upon the vendor. If the 
seller cannot pack goods on his prem- 
ises, he must say so, for he is not per- 
mitted to send them out indiscrimi- 


Triple-protected 


UNIT LOAD of crackers pro- 
vides triple protection against 
moisture and breakage. Cracker 
boxes are placed in tins, the 
lids soldered on and the metal 
containers put in cartons. 


118 


nately to just any packer. Aramco in- 
dicates a packer, in the vendor's vi 
cinity, experienced in preparing orders 
for export shipment to Saudi Arabia. 
Thus, the company is assured that all 
export shipping problems will be kept 
in mind—for instance, that the cube 
of the package will be reduced to a 
minimum, thus holding down carrier 
space charges. Time, effort and, in 
most instances, money are saved for 
vendor and Aramco. 

At all piers of the harbor cities 
from which Aramco consignments of 
goods leave for the Middle East, ex- 
port packers or cargo inspectors, care- 
fully trained, check the shipments, 
sometimes requiring repacking. 

One of the most progressive inno- 
vations in export claims work has been 
the establishment of the office of 
claims arbitrator, supported jointly by 
Aramco and its ocean carriers. Bind- 
ing, on-the-spot decisions are made by 
the arbitrator. in- 
spected and found to have damaged 


claims Cargoes 
portions, cargo damaged in unloading, 
or any phase of damage or loss to 
goods up until the time they are in 
Aramco storehouses, are acted upon by 
the arbitrator. There have been cases 
where percentages of blame liability 
were levied against both Aramco and 
the carriers. 

An indication of the effectiveness 
of on-the-spot claims arbitration is the 
fact that in a year's time, cargoes that 
once took two days to inspect and 
log, because of extensive damage and 


aah 4-30 


“BUILT LIKE A BOX CAR,” the unit con- 
tainer for crackers has side sheeting of 
l-in. kiln-dried ponderosa pine. The 
beams, uprights and diagonals are Douglas 
fir 2 by 4’s. Skids are notched so container 
ean be handled by slings or fork trucks. 


pilferage, now take under two hours. 
In one instance the scope of the 
job high 


arbitrator's was 


The housewives in Aramco 


claims 
lighted. 
communities complained that the gin- 
gerbread mix they were buying would 
not rise into gingerbread. It was the 
arbitrator’s job to determine whose 
fault it was that the mix did not act 
normally. Tests were made on boxes 
picked at random and, although the 
manufacturer insisted that it was heat 
and moisture during shipment which 
had ruined the flour, the arbitrator 
found that the manufacturer had 
turned out a faulty shipment. The 
arbitrator pointed out that the pack 
ing for the mix had in many other in 
stances proved more than adequate 
protection against moisture or heat. 
To a great extent, the claims arbi 
trator’s office concentrates 
helping to prevent damage instead 
of merely placing blame for it. The 
value of comprehensive reports to 
Aramco’s New York office on probable 


now on 


causes of damage, loss and pilferage 
are reflected in more effective pack 
The same mistake is 
rarely made twice. When items with 
special requirements involved, 
such as refinery machine parts, test 
packages are often shipped first and 
the claims arbitrator notifies New York 
after inspection which is best. 

Packing specifications are also in 
tended to eliminate pilferage, a bane 
of cargo shipping since ancient times. 
Steel strapping discourages the prac- 
tice. The absence of advertising mat- 
ter on Aramco goods, though a little 
saddening to vendors, keeps the goods 
from being easily identified. 

Aramco engineers have just put into 
operation a seven-mile pier and cause- 
way at the seaport of Damman, mak- 
ing this port capable of handling deep- 
water ships. The pier, built for the 
Saudi Arabian Government and paid 
for out of Government oil royalties, 
is also the Eastern terminus of the 
new Government railroad, another 
Aramco construction project. 

For the next six months, cargo ex- 
perts will carefully watch the condi- 
tion of goods coming into the port 
and will observe the handling and rail 
transportation inland by the Saudi 
Arabian people, who have never had 
a railroad in that part of the country. 
Six months, therefore, will be a gaug- 
ing period to test whether new pack- 
ing precautions will be needed or 
whether packing specifications can be 
made less stringent. 


ing methods. 


are 


MODERN PACKAGING 





| 





for quality in quantity > 


Gib leper Canitllu Ly lui” 


a 





* 
* Of course Burt makes these beauties. 


Notice the fine printing and construction 
... they're Burt trademarks. Plastic or metal 
closures, distinctive coverings, insignificant 


prices. You can't go wrong. 


F. N. Burt Company Inc. * Manufacturers of Small Set-up Boxes, Folding Cartons and Transparent 


Containers * 500-540 Seneca Street 


Direct * Canadian Division 


ion Paper Box Co 


Buffalo 4, New York 


Ltd 


¢ Offices in Principal Cities Or Write 


469-483 King St. W., Toronto, Canada 











D AcKkA Gt 








Our widely-used Model FA machine 
wraps cartons at speeds up to 100 


NEW SAVINGS WITH MODERN MACHINES  frisricn" “vt 


If you are looking for a quick way to make substantial savings, 
check on your present packaging methods. Better still, do it in 
collaboration with a Package Machinery Company representative. 
He has the wide experience to give you valuable suggestions— 
and he is backed by America’s largest makers of wrapping and 
packaging machinery. 
We have many different types of machines to meet practically 


me | 


any wrapping requirement — also special machines for bundling The Palmer Carton Former which 
. s makes cartons from inexpensive 
cartons economically in dozen or half-dozen lots. And our new die-cut blanks at speeds up to 102 


Palmer Carton Former enables manufacturers to make their own °° 
cartons at high speed from inexpensive die-cut blanks. 
Individually adapted to the user’s needs, one of our machines 
often makes savings that run into thousands of dollars annually. 
Write our nearest office regarding your requirements 


PACKAGE MACHINERY COMPANY 


Springfield, Massachusetts ‘ 

ne , Model F-6 — one of our bundling 

NEW YORK CHICAGO BOSTON CLEVELAND ATLANTA paLLas) = machines which encloses cartons in 

DENVER LOSANGELES SAN FRANCISCO SEATTLE TORONTO MEXICO,D.F, strong kraft paper and attaches 
end seals. 


PACKAGE MACHINERY COMPANY 


MODERN PACKAGING 





TECHNICAL 


ENGINEERING e METHODS e TESTING 


Tecrrical Editor 


Charles A. Southwiek Jr. « 


Military status of flexible packaging 


NEW MATERIALS AND NEW REQUIREMENTS INDICATE CHANGES 


IN GOVERNMENT DEMANDS ON INDUSTRY. 


BR the end of World War II, the 
military packaging specifications 
of this country were well suited to the 
protection of a great number of dif- 
ferent items going into use and stor- 
age under tropical or temperate zone 
conditions. Since 1945 efforts of the 
Armed Services’ 
been directed toward improving exist- 
ing packaging materials and broaden- 
ing them to include low-temperature 
conditions, The result has been that 
during the last five years new com- 
binations of materials and the addi- 
tion of new techniques have brought 
us to the present time with consider- 
ably improved flexible 
materials available for current mili- 
tary packaging requirements. 

It is true, as is pointed out else- 
where in this issue,* that military 
specifications have not kept pace with 
industry’s development of improved 
materials and that there is a regret- 
table amount of confusion in the mili- 
tary organization in regard to pack- 
aging. 

But the basic purpose of this article 
is to examine the improved flexible 
materials that are available and that 
should logically fit into the present 
military requirements, once the pack- 
aging procurement situation is 
straightened away. 

Perhaps one of the best examples is 
the flexible barrier material already 
approved for Method II packaginz 
where flexible, 


laboratories have 


packaging 


heat-sealing, water- 


® See “Wake Up, Uncle Sam!” p. 73. 


NOVEMBER 1950 


vaporproof barriers are used with a 
World War II saw the use 
of tremendous quantities of a poly 
vinyl butyral coating on lead foil 
laminated with asphalt to kraft paper 
which in turn was laminated to a 


desiccant. 


scrim cloth. This heavy, complex and 
expensive combination of materials 
was made necessary by the fact that 
it was composed of the least critical 
materials available when packaging 
requirements demanded a barrier of 
this type for the many complex as- 
semblies and parts that could not be 
dipped with preservative 
This barrier material was quite effec- 
tive for shipments to tropical or tem- 


coatings. 


perate climates if the barrier material 


By Charles A. Southwick, Jr. 


was fabricated not too long after 
manufacture, 

As a result of intensive testing by 
the Service laboratories of many com- 
binations submitted by the converters, 
the Method II barrier material which 
has been recently approved consists 
of a vinyl film laminated to aluminum 
foil laminated to polyethylene film 
and then to scrim cloth. This new 
barrier has much stronger and more 
uniform characteristics 
and is much thinner and lighter in 
weight, is much more durable in low- 


heat-sealing 


temperature handling and lower in 
cost. A comparison of properties is 
shown in Table I. 

A combination of this type could 


I—COMPARISON OF PHYSICAL PROPERTIES OF BARRIER MATERIALS 


Yield (sq. in. per lb.) 
Thickness (mils) 
Mullen bursting strength (in pounds) 


Elmendorf tearing strength (in grams) 


Scott tensile strength (Ibs./in. width) 


World War Il 
( Butyrate, 
foil, kraft, 


asphalt and 


Present 
(Vinylite, foil, 
polyethylene 
and scrim)® 

scrim) 
3,050.0 


11.6 
82.0 


MD 342. 930.0 
CMD 
MD ‘ 44.8 


1,070.0 


CMD J 32.0 


Scott elongation (%) 


MD 


5.0 


CMD 14.0 


Water-vapor transfer rate (G.F.M.V.T.) 
Flexibility at minus 65 deg. F. 


less than 0.05 
excellent 
flexibility 


extremely 
brittle 


° Properties stated by Dobeckmun Co. for Metalam #368, meeting JAN-P-131, Amend. 3, Type 


I, Classes A & B 


121 





tN 
SCRIM 


\ \ 


POLYETHYLENE-~ 


SMALL SAMPLE of new barrier material (left) currently being specified for aircraft-engine bags and other Method 


Il packaging shows the foil-film surface pulled away from the scrim backing. 
durable at low temperature and less expensive than the comparable World War II material. 


It is said to be stronger, lighter, much more 


The composition of the new 


barrier material, which promises to be the standard for Method II flexible wraps, is indicated by the sketch at the right. 


not have been developed and used 
during World War II because poly- 
ethylene film was not available in 
sufficient quantity and because of 
limitations on aluminum foil for the 
packaging even of critical war mateé- 
riel. 

This is an excellent illustration 
of the development of improved mili- 
tary packaging material as a result of 
a wide choice of components and due 
to cooperation between Government 
and industry. 

Presently, this improved Method II 
barrier material is being manufactured 
by several different companies and is 
being used for the production of many 
types of war matériel from aircraft 
engines to electronic devices. Re- 
cently bids were invited for nearly 
100,000 aircraft engine bags using 
this material. 

During World War II the poly- 
ethylene resin was being produced in 
limited quantity entirely for electrical 
and electronic uses and was not avail- 
able as a film for packaging applica- 
tions. 

Today the polyethylene resin pro- 
duction has reached approximately 
5,000,000 Ibs. per month and very 
large quantities have been used for 
commercial packaging of all kinds. 
Military demands, enforced by the 
new “DO” priority ratings, will soon 
cut heavily into this supply; already 
commercial uses are feeling the poly- 
ethylene pinch. 


122 


Polyethylene is extremely interest- 
ing to the Armed Services as a pack- 
aging material because of its excellent 
basic properties and its wide working 
and _ stability—particularly at 
low temperatures. Because of these 


range 


characteristics it is being used to pack- 
age some of the components of the 
new combat rations and for other 
Quartermaster items where  water- 
proofness, toughness and low-tem- 
perature characteristics are particu- 
larly important. Polyethylene film has 
been approved under Specifications 
JAN-P-117 (Grade A, Type III, Class 
b) for use in bags and interior pack- 
aging involving waterproofness. 

There has also been a great deal of 
work done to develop polyethylene 
combinations with paper or cloth for 
use as case liners, under Specification 
JAN-P-125, where heretofore asphalt 
structures have been indicated and 
used. 

Polyethylene laminated or coated 
on kraft paper has found extensive 
commercial use as a lining ply in 
sacks for many 
products where the coating provides 
resistance to protect the 
kraft from abrasion which might be 
caused by the product. 

Shipping sacks using polyethylene 
present the first serious challenge to 
asphalt-laminated papers, which here- 
tofore have had nearly exclusive use 
in this field. Polyethylene applied in 
a multiwall shipping sack makes it 


multiwall shipping 


abrasion 


possible to eliminate the heavier and 
bulkier asphalt plies and provides 
low-temperature flexibility, which is 
seriously lacking in asphalt combina- 
The polyethylene structure 
allows a multiwall bag to be made for 
approximately the same price as the 


tions. 


bag incorporating the asphalt plies. 
There is little doubt that the Services, 
who are large users of multiwall ship- 
ping sacks, will require a considerable 
number of them using the polyethyl- 
ene-kraft ply. 

During World War II the Quarter- 
master Corps used substantial quan- 
tities of heat-sealing, printed acetate- 
and-foil combinations for various ra- 
tion components, particularly soluble 
coffee and drink powders, This was 
one of the few cases where alurninum 
foil was allowed for this kind of pack- 
aging use. This lamination is ex- 
tremely effective and is adapted to 
operation on many types of automatic 
filling and sealing machines. There 
have been no changes or improve- 
ments which would in any way affect 
the Armed Services’ requirements for 
this structure. 

Other materials extensively used for 
packaging of metal parts, either as 
direct wraps on the part or as over- 
wraps over cartons, were the so-called 
Grade C type of materials. These con- 
sisted essentially of cellulose acetate 
film coated and combined to scrim 
cloth with a heavy coating of micro- 
crystalline wax. This packaging mate- 


MODERN PACKAGING 


MUN 


OURTESY THE DOBEC 


DIAGRAM 





rial is self sealing and can be formed 
very readily around intricate parts, or 
overwrapped on cartons. It provides 
good 
vapor resistance and excellent protec- 
tion against 
alone or with a dipped coating of 
similar wax. There is every indication 


waterproofness, good water 


corrosion where used 


that this structure in its various grades 
and modifications will be an impor- 
tant part of the program for the pack- 
aging of similar items in the present 
emergency. 

Cellophane is, of course, by far the 
most widely used transparent film in 
commercial packaging. It is at the 
moment in limited supply simply be 
cause of the tremendous growth of 
packaging uses. However, the ex- 
perience of the last war showed that 
cellophane was not widely applicable 
for war packaging; it was not used in 
appreciable quantity for strictly mili 
tary packaging uses. 
tial amount of cellophane went to the 
Armed Forces on regular commercial 
packages, such as cigarettes and other 
items purchased directly and without 
modification. Several special cello- 
phane combinations were used in ra 
tion components or packages, but the 
quantity of cellophane consumed di- 
rectly by the Armed Forces for pack- 
aging purposes was very small in com- 
parison with the total production of 


A very substan 


cellophane. 

Other plastic films such as Pliofilm, 
saran, vinyl, etc., were used for special 
applications and these may be revived 
or modified in the present crisis. Plio- 
film, for example, was used as a two- 
ply laminated structure for the Method 
II preserving of airplane engines and 
similar materiél. Saran found con- 
siderable use as a protective barrier 
for the packaging of aircraft machine 
guns and many other precision mech 
anisms, The vinyl films found exten 
sive use as temporary waterproof and 
protective covers for weapons, etc., 
during landing operations, but were 
not generally involved in the packag- 
ing and preservation phases because 
of their high water-vapor permea- 
bility. 

Still in the testing stage is a film 
produced in this country from a new 
plastic called “Terylene” (ethylene- 
glycol-terephthalate), developed in 
England by Imperial Chemical Indus- 
tries, Ltd. Somewhat analogous to 
polyethylene in many of its charac- 
teristics, it is reported to have remark- 
able clarity (as clear as acetate), good 
low-temperature properties, a wide 


NOVEMBER 1950 


heat-sealing range and a water-vapor- 
transfer rate lower than that of poly- 
ethylene. While it is expensive now, 
some observers predict that this plas- 
tic in mass production will fall in the 
same price range as polyethylene. 
An important new concept of corro 
sion prevention has been introduced 
since the last war in the use of vapor- 
phase-inhibitor (VPI) 
These complex organic compounds, 


materials.* 


taking the form of vapor, appear to 
inhibit the corrosion of many metals. 
The chemical can be added to the 
wrapper or sealed into the package. 
Such compounds have good stability, 
are long lived and do not require de- 
hydrating agents or water-vaporproof 
wrappers, although their effectiveness 
and length of life are improved by a 
sealed, vaporproof wrapper. Much 
work has been done to establish their 
field of usefulness as well as_ their 
limitations, and if the results warrant 
it, then specifications will ultimately 
be issued to allow their use in some 
phase of military packaging. 

It should be noted that packaging 
materials were developed under great 
pressure and with great haste during 
World War II because existing speci- 
fications were inadequate for the type 
of material to be packaged and the 
service and storage conditions to be 
encountered. It was also unfortunate 
that the large demands for packaging 
materials for the Armed 
reached their peak at a time when 


Services 


priorities and scarcities had limited 


“‘Vapor-Phase MopEeRN 


+ See Inhibitors,” 
PacKaAGING, Dec., 7 


the packaging materials then available 

Today we are going into a military 
program with a great deal more ex 
perience and knowledge of conditions 
to be met, much better informed on 
requirements for the various end items 
and with packaging materials avail 
able with an unlimited choice of com- 
The question is whether or 
not other demands with higher priority 


ponents. 


will have their effect upon some of the 
newly developed and improved pack 
aging materials. For example, heavy 
demand for electrical uses is already 
curtailing the amount of polyethylene 
which is available for use as packag 
ing materials. 

It is inevitable that demands for 
military 
repercussions on civilian packaging. 


packaging will have some 


These demands will be particularly 
heavy for certain materials which were 
in short supply before the Korean 
crisis, including kraft pulp and paper 
cellulose acetate film, polyethylene 
resin, cotton fabrics, cellophane and 
other materials. 

Most of us remember well the hec 
tic search for alternate and substitute 
materials that went on as a result of 
the continuous and extraordinary de 
mand which was made for the World 
War II program. 

Unfortunately, there is no simple 
answer or royal road to guide the 
civilian user under these  circum- 
stances. The best answer is to evalu- 
ate and test thoroughly any and all 
materials that could possibly be used 
for the packaging of a civilian item. 
The next step is to purchase trial lots 


PHOTO COURTESY AIR MATERIEL COMMAND 


USE of the new bar- 
rier material is illus- 
trated by this Air Force 
pack for a plane pro- 
peller hub, open to show 
the interior blocking. 








Tory 





PHOTO COURTESY FOREST PRODUCT LABORA 


APPROVED PACKING for a typical Air Force item under Method II, 





requiring ist 


and establish a supplier connection 
for those materials which appear most 
promising. And, finally, the best ad- 
vice is to be prepared to make sharp 
sacrifices in appearance and, if neces- 
sary, protection factors, to keep the 


packaging lines in operation. A sim- 


ple rule to keep in mind is that all of 
the better materials—that is, better 
from the standpoint of strength, pro- 
tection, decoration, etc.—can get in 


short supply. One good suggestion 
is to be ready to eliminate as rapidly 
and as completely as possible multiple 
wrapping or extra layers, so that the 
very minimum of materials is used. 
It is important to remember that re- 
strictions or the elimination of a minor 
component—for example, an important 
resin used in adhesive composition— 
can just as effectively shut down a 
production line as the lack of a bag 
or a carton. 

At the moment, many people are 
concerned as to how they can convert 
the operation of their present business 
to produce priority items needed in 
the military program. Most business- 
men find that the military organiza- 
tion is large and amorphous and they 
become bogged down in its ramifica- 
tions. After being thoroughly con- 
fused, they are fair prey for the “five 
percenters.” A large company has no 
excuse to use such services and the 
small company can better use other 
means of meeting this problem, based 
on the non-contingent guidance of 
qualified persons. 


124 


pervious barrier, desiccant and humidity indicators. 


A company must first decide what 
types of operations or services it is 
capable of and desires to perform. 
Then, it should thoroughly go over 
the Government Procurement Manual 
which is available for reference at any 
Department of Commerce field office. 
This manual shows what the Govern- 
ment buys, also where it buys and 
how it buys. 

Search will usually show that a 
Government agency or laboratory has 
been assigned the responsibility for 
the development, testing and qualifi- 
cation of materials for Government 
specification or end use. After this 
point of contact has been established, 
then material should be submitted 
that appears to meet the requirements 
and the samples’ should include ample 
test data by the manufacturer. After 
a Government agency has an oppor- 
tunity to evaluate these samples, and 
either approval or qualification has 
been given, the next step is to find the 
points at which invitations to bid are 
issued or procurements are made and 
to continue those procurement con- 
tacts until the desired end is ulti- 
mately achieved. 

It does little good to go to Washing- 
ton and visit every agency, with a 
shotgun technique, to find what is 
wanted. 

All manufacturers should _ strive 
to offer to the military establishment 
those materials which they can best 
make with their present equipment, 
facilities and experience and to con- 


tinue to develop materials within those 
limitations for whatever use appears 
most advantageous. 

The Government Procurement As- 
sistance program developed by the 
Small Business Division of the De- 
partment of Commerce offers the fol- 
lowing services to the small business 
man, which are available at any of the 
Department of Field 
Offices: 

bX. Procurement 
Manual available for reference pur- 
poses, showing what the Government 
buys, where the purchases are made 
and how they are made. 

2. A daily consolidated synopsis 
of invitations to bid on purchases to 
be made by the military establish- 
ments and the General Services Ad- 
ministration, 


Commerce 


Government 


containing a brief de 
scription of the items to be purchased, 
quantity required, invitation number, 
bid opening date and address of the 
issuing office. 

3. Prime contract information is 
available on a weekly basis. It indi- 
cates the name of the successful bid- 
der, the supplies and services con- 
tracted for and the date of delivery. 
This is valuable for subcontracting 
possibilities. 

4. U.S. Government specification 
indexes to help determine what speci- 
fications a product must meet to be 
acceptable, available for reference 
purposes at the Department of Com- 
merce Field Offices. 


References 


Following are current military 
specifications covering the principle 
flexible packaging materials and 
methods: 


JAN-P-115, Compound, sealing, dip 
coating. 
JAN-P-116, Preservation, methods 
of, 
JAN-P-117, 
ing. 
JAN-B-121, 
greaseproof. 
JAN-P-125, Barrier 
waterproof, flexible. 
JAN-P-131, Barrier material, mois- 
ture-vaporproof, flexible. 
AN-B-20, Barrier; flexible 
moisture vapor. 
MIL-E-6060 (formerly AN-E-Ib), 
Envelopes, moisture impervious 
(for aircraft engines). 
MIL-C-6056 (formerly AN-C- 
67b), Containers, moisture im- 
pervious. 


Bags, interior packag- 


Barrier materials, 


materials, 


sheet 


MODERN PACKAGING 





Refrigerated strawberry cases 


NEW FIBREBOARD CONTAINER WITH DRY ICE APPEARS TO BE ANSWER FOR SHIPMENTS 


IN PLANES WITHOUT REFRIGERATED COMPARTMENTS. 


Seperneines may develop mold and 
lose their bright, attractive appear- 
ance in the relatively short time that 
it takes to ship them by air from Cali- 
fornia to Chicago or New York. Fail- 
ure to keep the berries cool is the 
greatest contributing factor in their 
Much of the traffic in 
berries is in less-than-planeload lots 
and they are often subjected to warm 
Until the 
time comes when the volume shipped 
would justify insulated or refrigerated 
planes, some method of protecting 
the berries from excessive warming in 
transit is needed. 

After considerable experimentation 
Charles T. Wrightson, station man- 
ager, United Air Lines, Fresno, Calif., 
and a West Coast container manufac- 
turer designed a light-weight fibre- 
board shipping case and trays for this 
purpose capable of holding five 12- 
basket trays of berries without supple- 
mental refrigeration or four trays of 
berries and a quantity of dry ice for 
internal cooling (Fig. 1 and 2.). 

The cost, dimensions and approxi- 
mate weight of the fibreboard trays 
and shipping case appear in Table 1. 

Tests were made with these ship- 
ping cases to determine whether pre- 
cooled strawberries could be held at 
a desirable temperature during the 
24- to 30-hr. period frequently re- 
quired to deliver air shipments from 
the West Coast to retail stores in 
Eastern markets. After the berries 
had been cooled to about 33 deg. F. 
they were placed in the shipping cases 
and the rate of warming in 70 deg. 
air was determined with fine wire 
thermocouples. The points where 
temperatures were taken inside the 
shipping cases are shown in Fig. 3. 


spoilage. 


temperatures en route. 


Results 


Temperature data. In the first test 
the rates of warming of precooled 
berries in a non-refrigerated shipping 
case and in one containing 24 lbs. of 

© Associate Physiologist, Div. of Fruit and 
Vegetable Crops and Diseases, Bureau of Plant 


Industry, Soils, and Agricultural Engineering, 
U. S. Dept. of Agriculture, Fresno, Calif. 


NOVEMBER 1950 


dry ice were compared. The non-re 
frigerated case was filled to capacity 
with five trays of berries whereas the 
refrigerated case contained four trays 
of berries and one tray of dry ice 
(Fig. 3, A and B). 

With the non-refrigerated case all 
the berries warmed up more than 25 
deg. F. in 24 hrs. from an_ initial 
temperature of about 33 deg. F., in- 
dicating the need of supplemental re 
frigeration (Fig. 4.). However, in 
the refrigerated case freezing occurred 
almost immediately in the top tray 
near the dry ice while the berries in 
the bottom tray warmed up about as 
fast as those in the non-refrigerated 
Desirable temperatures of 35 
to 45 deg. F. were obtained only in 
the middle trays. 

The freezing of the berries in the 
top tray and warming in the bottom 
tray of the refrigerated case in test 
No. 1 indicated a lack of air circula- 
tion within the container. Conse- 
quently, for the next test, two sets of 
cleats */:-in. square were placed under 
the bottom tray and along each side 
to make air channels around the stack 
of trays. This method of providing 
air channels inside the shipping case 


case. 


1. TWELVE-BASKET TRAYS of 


in. flange. 


light- 2. 
weight corrugated fibreboard have holes in 
the bottom for ventilation and flanged ends four 
for nesting when stacked. Dimensions of 
tray are 14'/, by 19 by 3°/, in., plus a l’/.- 


By W. R. Barger® 


is illustrated in Fig. 3 (C and D); no 
cleats were used at the ends of the 
trays since there was considerable air 
space there. In this second test the 
amount of dry ice was reduced to 13 
pounds. Since danger of freezing was 
apparent during the first hour of the 
test, the shipping case was opened 
and a pad of crumpled tissue paper 
about 3-in. thick was placed under 
the dry ice. 

With the improved air circulation 
within the shipping case provided by 
the cleats and the protection from the 
dry ice afforded by the paper pad, no 
freezing occurred. As shown in Fig. 
5, fruit temperatures were quite uni- 
form for the various positions in the 
shipping case, rate of warming was 
similar at all points and below-freezing 
air temperatures occurred only briefly, 
causing no injury. Figure 5 shows 
that during the course of the test 
little difference developed in the 
temperature of the berries in the top 
and bottom trays. Also the spread 
in temperature from center to side 
was slight, as is shown by the tem- 
peratures at three points in the middle 
tray. The berries in this test in which 
13 Ibs. of dry ice were used warmed 


SHIPPING CASE of cor- 
rugated fibreboard contains 
trays of berries, with 
fifth tray (top) used for dry 
ice removed. Cleats at bottom 


The tray stock is ‘/. in. thick. and sides make air channels. 


125 








TEST 1 


TRAYS OF BERRIES 


TEST 2 


24 LBS. DRY ICE 


~~. _> AIR CHANNEL 


”” 


15 
30 
10 


Tray 

Case 
Padding 
(for dry ice) 





3 
TISSUE 
”” 


7 
ix " 
iwi 

--+h=--p- 
: 1 
' ; 

- oe= oF 





TRAYS OF BERRIES 





’ 
ie 1 


eee 
' 


’ 
' 
MH 


Elapsed time 
from start 


Hrs. 





1 
6 


12 


23-2 








only about 10 deg. in 24 hrs., in con- 
trast to a rise in temperature of 25 
to 30 deg. in a similar non-refrigerated 
shipping case in the previous test. 

Carbon dioxide concentration. Dry 
ice is used in refrigerator cars loaded 
with strawberries in order to increase 
the amount of carbon dioxide in the 
air. This practice tends to prevent 
deterioration during the transit period 
by retarding softening and preserving 
the bright color of the fruit. 


30 

34-36 

45-48 

Dry ice remaining 
after 45-48 hrs. 


The 


air in the shipping cases used in these 


carbon dioxide content of the 


tests is shown in Table II. 

The amount of dry ice used in these 
tests was enough to maintain a fairly 
high concentration of CO: despite the 
low gas-retaining quality of the ship- 


ping case. 
Commercial considerations 


The rapid warming of precooled 


strawberries in the non-refrigerated 





TABLE I 
Weight 


Dimensions 


is’ 3 3° / A” l'/, Ibs. ea. 
4 Ibs. 
Ibs 


plus 1’/.” flange 
x 20” «x 20” (3.47 l'/, 


ft. ) 


TABLE Ul 


Test No. 1 
No dry ice 
Pct. CO 


Test No. 1 Test No. 2 
24 lbs. dry ice 13 lbs. dry ice 
Pct. COs Pct. COs 

13 14 
; 12 
11 
13 
13 


shipping case exposed to warm air in- 
dicated the need of protection from 
heat even for transit periods of air- 
cargo flights as short as 24 hrs. With 
dry ice and cleats in the light-weight 
shipping case as finally used in these 
tests, the warming of the berries was 
to about 10 deg. for a 
period of 24 hrs., which indicates 
that these berries, if shipped by aii 
would arrive at the market with tem- 
This article continued on page 173) 


held down 





—--— BOTTOM TRAY } 








- 








—s : 
meee FRUIT TEMP. 3RD TRAY 


<->” 


ax | 


BOOTS 








TEMPERATURE 











i 








4 


~--- OUTER SURFACE 7 
— —- INNER SURFACE 6 
—--— UNDER DRY ICE PADIO 











28 32 3% 


i i i 
40 44 48 


8 12 16 20 24 28 32 36 40 44 





Your propwct certainly merits this 
quality container. It is lustrous, 
crystal-clear glass in a design of sim- 
ple dignity—a distinctive package 
which bespeaks quality for the prod- 
uct it contains. 


KIMBLE GLASS 


Division of Owens-Illin 


NOVEMBER 1950 


There are eight sizes of Opticlear Vials to fill your needs. 


For your product—a package of distinction 


fIMBLE oPTICLEMG Vo MALS 


What's more, this handsome vial pro- 


vides unusual protection. Its new, 


resilient plastic stopper seals with a 
positive moisture-proof seal. It keeps 
products safe and dry. Yet it is easy to 


open— easy to close. And even con- 


tinued re-use does not impair its 
sealing effectiveness. 

Wouldn’t you like to examine these 
vials of distinction? Tell us the sizes 
your product requires and we'll send 
samples. 


TOLEDO 1, OHIO 


ois Glass Company 








PRE SALS aj de ieg. Ses 


nswers 


This consultation service on packaging subjects is at your com- 
mand. Simply address your questions to Technical Editor, Modern 
Packaging, 122 East 42nd St., New York 17, N. Y. Your name or 


other identification will not appear with any published answer. 


Detection of pinholes in paper 


QUESTION: Can you help us solve 
a problem that is not serious, but 
which is persistent and recurring? 
We are using a bleached and well 
calendered kraft paper as a base for 
a greaseproof and heat-sealable coat- 
ing. Usually this paper shows no 
staining by the fat in the product, 
but occasionally we have points of 
staining which vary in size and fre- 
quency. 

Can you suggest to us a means of 
detecting this bad paper before use, 
or a process to guarantee that the 
paper will be free of pinholes? 


ANSWER: The defects you have 
described can result from holes in the 
paper which have not been covered 
by the coating, but most likely they 
are caused by blisters or skips in the 
coating. 

Since no paper maker will guaran- 
tee complete freedom of small holes 
in regular grades of packaging papers, 
the answer to your problem lies in im- 
proving the coating process and 
adopting an inspection test on the 
coated paper. 

The use of a double coating—two 
separately applied coatings—is an al- 
most complete guarantee of freedom 
from holes. Sometimes benefits can 
be found by using two applicator 
units for the coating solution. In 
either case there should be careful 
control of the weight of the coating 
applied and the rate of drying of the 
wet coating. 

There are several pinhole detection 
devices on the market and they will 
indicate holes or thin areas on web 
materials passing through them con- 
tinuously. The characteristics of your 
coating and. its base will determine 
which type of detector will work on 
your material. 

A quick test for thin areas or holes 
in the coating is to wipe a red-dyed 
turpentine or thin oil over the coated 


128 


paper. The red stains on the paper 
side will show the defective areas. It 
will be necessary for you to work out 
a specification based on the red-oil 
test, allowing a specific number of 
stain spots per square yard. 


Packages for marshmallows 


QUESTION: We are considering the 
packaging of marshmallows and we 
would like to know various types of 
retail packages which have been used 
for this product. We are anxious to 
obtain a package that will afford ade- 
quate protection to the product, of 
course, yet one which will not be out 
of line so far as cost is concerned. 

Our production will start with hand 
packing and we would be willing to 
try any packaging material that would 
be economical and effective. 


ANSWER: Marshmallows are a 
fairly stable product, but will pick up 
moisture under summer conditions of 
high humidity. Most consumer packs 
of marshmallows will fall under two 
types: (1) single-wall or duplex 
printed cellophane bags and (2) wax 
overwrapped cartons. In the larger 
size, the duplex cellophane bag is pre- 
ferred because of the handling which 
the package undergoes in display bins 
or shelves. It is common practice to 
use a double wax overwrap on the 
cartons to protect against moisture 
pick-up, which also allows the outer 
wrap to be a more decorative type of 
wax paper while the inner wrap car- 
ries a higher wax content and is more 
moistureproof. 

Either the cellophane bag or the 
carton would lend itself to hand op- 
erations if your filling line is properly 
set up with proper fixtures and heat- 
sealing means. After you have in- 
creased your volume and decided 
which type of package you prefer, 
then equipment can be purchased for 
the complete mechanization of either 
type of container selected. 


Capping re-usable glass containers 


QUESTION: We are packaging our 
mustard in a glass jar capped with a 
lithographed tinplate closure having a 
tinplate band. 

Research has indicated, however, 
that the consumer is interested in this 
product in re-usable glass containers 
and we have decided to package our 
mustard in a drinking glass. We are 
having problems in finding the proper 
closure for such a glass container, 
particularly in making an hermetic 
seal and one which is reclosable and 
secure enough to withstand handling 
in shipment. 


ANSWER: There are many different 
glass closures that have been devel- 
oped particularly for packaging many 
products in tumblers. It is true that 
there are certain problems inherent in 
this type of glass package and closure 
as contrasted to a glass bottle with 
finish specially adapted for a metal 
closure. 

However, if you will contact the 
many suppliers of metal caps, they 
can offer you a variety of construc- 
tions that will provide a durable and 
hermetic seal for your tumblers. It 
is possible that the troubles you have 
been having are due to the fact that 
the glass you have been using is not 
primarily designed for use with a clo- 
sure and it may be necessary for you 
to check with other suppliers or to 
modify the glass-container specifica- 
tions to make the tumbler suitable for 
use with metal closures. You must 
keep in mind that a large-diameter 
metal closure on the top of a tumbler 
or drinking glass is not as resistant to 
rough handling and damage as a 
standard glass jar with a small-diame- 
ter cap of the type you have been us- 
ing. 

However, there is no reason why 
the proper type of glass and cap can- 
not give you a satisfactory new pack- 
age of the type your consumers desire. 


MODERN PACKAGING 





Styled for a pick-up 
at point of sale 
with 


tc u 8. fat. oF 


How can you catch a shopper's eye—and get your 
product into her market basket? The makers of Adler’s 
Prepared Mustard found an answer to this question—in 
an attractive, re-use package labeled with a Du Pont 
**Cel-O-Seal” cellulose band. 


This distinctive, re-usable container attracts the lady's 
attention. And, labeled with ‘*Cel-O-Seal,” it has extra 
sales appeal—because the bright, neat ‘“‘Cel-O-Seal” label is 
eye-catching . . . protects against contamination and 


tampering, and assures the shopper that quality is protected. 


Colorful ““Cel-O-Seal” bands can help you in many ways 
at point of sale. They can relate your package to your current 
advertising theme or promotion. They can be imprinted indel- 
ibly with your sales message, slogan or emblem. 
See what a quick pick-up your product can get—when your 
package is styled for point-of-sale appeal with a Du Pont 
**Cel-O-Seal” band. 


Let us help you design a sales-stimulating ‘“‘Cel-O-Seal”’ band 
for your product. Just write ‘“‘Cel-O-Seal” Division, E. I. du Pont 
de Nemours & Co. (Inc.), 2522-A Nemours Bldg., 

Wilmington 98, Del. ‘“‘Cel-O-Seal” bands are also sold by 


“arenas Armstrong Cork Co., Lancaster, Pa., and I. F. Schnier Co., 


BETTER THINGS FOR BETTER LIVING ... THROUGH CHEMISTRY 
San Francisco, Cal. 


DU PONT “’CEL-O-SEAL”’ BANDS 








Equipment and Materials 


NEW, COMPACT HYDRAULIC SYSTEMS 

suitable for both large and small shops have been developed 
by Harco Industries, Inc., 20 Curtice St., Rochester 5, N. Y. 
This compact unit includes a totally enclosed motor, solid 
coupling, vane-type pump, reservoir, oil cooler, air filter, over- 


load valve, pressure-regulating valve, a 3- or 4-way valve or 
a combination of those valves. They are available in 118 
models ranging from 1.8 to 8.25 gallons per minute, up to 
pressures of 1,000 p.s.i. They incorporate motors from */s to 
5 h.p. with manual, electropneumatic or hydraulic control. 
The system illustrated is a 2 h.p. unit having a 3.3-gal. capacity, 
capable of pumping to 1,000 p.s.i. and is equipped with electro- 
pneumatic control for automatic cycling through snap-action 
switch initiation. Separate hydraulic systems are used to elimi- 
nate pressure flutter and heating due to the maintenance of 
pilot pressures. Also, hydraulic feeds are used on various ma- 
chines for localized or single-purpose operations such as pierc- 
ing, bending or forming and broaching. These systems lend 
themselves to easy maintenance, as they are single units that 
can be removed to repair shops or replaced with a duplicate 
unit to eliminate down time of a production machine. 


HAND SEALERS FOR POLYETHYLENE 

now being marketed by Amsco Packaging Machinery, Inc., 

31-31 48th Ave., Long Island City, N. Y., employ a patented 
new principle of sealing 
which is said to eliminate 
the problems of poly- 
ethylene sticking to the 
sealing iron. 

The instrument is light 
in weight and produces 
seals that are neat and 
secure without requiring 
exacting pressure applica- 
tion or heat-dwell time. 
The new hand sealer is 
said to be ideal for use 
on all homogeneous films 
which seal by weld. 


HEAT-RESISTING PRESSURE PADS 

for use on polyethylene heat-sealing machines have been de- 
veloped by the Rway Engineering Division of the Reiss Mfg. 
Corp., 107 Fourth Ave., New York. Known as the Rway 
Silapad, it is uniformly molded */,. in. thick from silicone rub- 
ber, a material that maintains its resiliency after long expo- 


130 


sures to elevated temperatures. Its use on the platen of a heat- 
sealing machine, it is said, applies a more uniform pressure 
when sealing across seams and gives more latitude in the con- 
trol of heat-dwell times. Feature of the pad is its cloth back- 
ing which has been specially sized to adhere firmly to two- 
sided pressure-sensitive tape. This tape provides a convenient 
method of attaching the pad to the heat-sealing machines and 
also enables the pads to be quickly changed when larger or 
smaller bags are to be sealed. The pad is usually supplied in 
strips */s in. wide and 21 in. long, but wider pads are available 
if required. 


PRINTED, 23-KARAT GOLD DECALS 

are now being manufactured by Palm, Fechteler & Co., 220 W. 
42nd St., New York. Gold decals were introduced by the com- 
pany last year, but it was not until recently that printing and 
artwork could be successfully reproduced on them. The gold 
does not tarnish or wear off, it is said, and the decals are recom- 
mended for solid-background labels and ornamental purposes. 


NEW QUALITY-APPEAL DESIGN 
for “Mono” nested paper containers for creamed cottage cheese, 
featuring a Cameo motif, has been introduced by Continental 
Can Co., Inc., New York. Advantages claimed for the new 
design are distinctive quality ap- 
pearance, instantaneous product 
identification, esthetic appeal and 
display versatility. The new de- 
sign is available in cups of 8-, 12- 
and 16-oz. capacities. Centered on 
the container in a formal manner, 
the Cameo motif extends from top 
to bottom of the cup. Dominating 
colors are royal blue and dark 
purple. A top and bottom white border with the effect of lace 
gives the package feminine appeal. Type faces employed for 
the lettering are in keeping with the quality theme. 


EIGHT NEW “CINDERELLA” TUMBLERS 

for dairy and numerous other food products have been an- 
nounced by the Owens-Illinois Glass Co., Toledo, Ohio. The 
Safedge tumblers are decorated with Disney characters by the 
applied-color process. : : 


PLASTIC FLOWER POTS 


suitable for premium packaging of soap powders, flour, chips 
and fertilizers are being sold by Rogers Plastics Corp., West 
Warren, Mass., in a variety of colors. The polystyrene flower 
pots have special lock-tight polyethylene covers. 


VAPOR-PHASE-INHIBITIVE 


wrapping material known as Chippaflex VPI, said to inhibit 
corrosion of metal products while affording physical protection, 
has been announced by Chippewa Paper Products Co., Inc., 
Chicago. Corrosion inhibition is achieved by impregnating or 
coating the corrugated material with a special compound. 
According to Chippewa, the material may be used as a liner or 
insert in packages, or as a wrap, with no heat seals or adhesive 
seals. It is said to be effective if the corroguated side is close 


MODERN PACKAGING 





ANSCO BIVISION OF G 

ANILINE & FILM CORPORA 

AVON ALLIED PRODUCTS INC. 

WALTER BAKER CHOCOLATE & COCOA 
DIV., GENERAL FOODS CORPORATION 
THE BARBASOL COMPANY 

THE BAYER COMPANY DIVISION 

OF STERLING DRUG INC. 

THE BEST FOODS, INC. 

BLOCK DRUG COMPANY 


BRILLO MANUFACTURING COMPANY, INC, 


BRISTOL-MYERS COMPANY 

THE BUNTING CHEMICAL COMPANY 
JOSEPH H. BURNETT DIVISION, 
AMERICAN HOME FOODS, INC. 

THE CENTAUR-CALDWELL DIVISION 
OF STERLING DRUG INC. 

CAMPANA CORPORATION 

THE CARTER'S INK COMPANY 
CHAMBERLAIN SALES CORPORATION 
CHESEBROUGH MANUFACTURING CO. 
COLGATE-PALMOLIVE-PEET COMPANY 
CONRAD RAZOR BLADE CO., INC. 
COREGA CHEMICAL COMPANY 
CRESCENT MFG. CO. 

E. C. DE WITT & CO., INC. 

E.1. DU PONT DE NEMOURS & CO.,! 


The 


ic. 


e and pw fT 





JONES Constant Motion CARTONERS 


FULLY AUTOMATIC 


Feed and open cartons; insert single or multiple loads; 
glue or tuck flaps of cartons — airplane or reverse tuck 
Fold and insert leaflets, booklets, corrugated liners; 
print or stencil code; are convertible to different sizes 


of cartons and loads. 


P.O. BOX 2055 
CINCINNATI, OHIO 


like a REPE 


bear se 


We are proud 


AT ORDER! 


of this list of some of the 


“BLUE BOOK” manufacturers of cartoned 
products who have repeatedly purchased 


JONES CARTONERS 


and in many cases are using dozens of these machines. 


EX-LAX, INC. 
RANK H. FLEER CORPORATION 
. FLEET CO., INC. 

LT. FRENCH COMPANY 
GILLETTE,SAFETY RAZOR COMPANY 
H. CLAY GLOVER CO., INC. 

GRIFFIN MANUEACTURING CO., INC. 
HENRY HEIDE INCORPORATED 

THE CHARLES E. HIRES. CO. 

HUDSON PULP & PAPER (CORP. 

IODENT CHEMICAL COMPANY, INC. 
JOHNSON & JOHNSON 

KERR'S BUTTER SCOTCH, INC. 

THE KILGORE MANUFACTURING CO. 
KIMBERLY-CLARK CORPORATION 
LAMBERT PHARMACAL COMPANY 

LEHN & FINK PRODUCTS CORPORATION 
ELI LALLY & COMPANY 

P. LORMLARD COMPANY, INCORPORATED 
MANHATTAN SOAP COMPANY, INC. 
THE B. MANISCHEWITZ COMPANY 

THE W. H. MARVIN COMPANY 
McCORMICK & COMPANY 

McKESSON & ROBBINS INCORPORATED 
THE MENNEN COMPANY 

MENLEY & JAMES, LIMITED 

THE MENTHOLATUM COMPANY, INC. 
MERCK & COMPANY, INC. 

MILES LABORATORIES, INC. 

THE JOHN MUELLER LICORICE COMPANY 
THE MUSTEROLE COMPANY 


NATIONAL BISCUIT COMPANY 
NATIONAL TOILET COMPANY 
NEWSKIN COMPANY 
NEW ENGLAND CONFECTIONERY CO. 
THE NORWICH PHARMACAL COMPANY 
O-CEDAR CORPORATION 
PARKE, DAVIS & COMPANY 
PEPSODENT, DIVISION OF LEVER 
BROTHERS COMPANY 
PERFECTION STOVE COMPANY 
PERSONAL PRODUCTS CORP. 
PLOUGH, INC. 
J. L. PRESCOTT CO. 

_ PROCTER & GAMBLE CO. 

: anes OATS COMPANY 

ENLEY DISTILLERS, INC. 

A. SCHILLING & COMPANY 
SEECK & KADE, INC. 
SHARP & DOHME, INCORPORATED 
E.R. SQUIBB & SONS 
ESSO STANDARD Oil COMPANY 
HOLLYWOOD-STARS, INC. 
THE UPJOHN COMPANY 
VICK CHEMICAL COMPANY 
L. E. WATERMAN COMPANY 
WEST DISINFECTING COMPANY 
WESTERN CARTRIDGE COMPANY 
WHITE LABORATORIES, INC. 
WHITEHALL PHARMACAL COMPANY 
WILBERT PRODUCTS CO., INC. 
WYETH, INCORPORATED 


success of these concerns, and the wide variety of their cartoned 
products, suggests the wisdom of bringing your cartoning problems to Jones. 


JONES 


of load; tuck 


“CMV” CARTONERS 


Feed and open cartons — reverse, straight or airplane 
type; tuck bottom flaps; carry cartons upright in con- 
stant motion past loading stations for manual insertion 


top flaps. Quickly adjustable to any size 


carton from 314” x 314” x8” to 34” x 1." x2”. 


& COMPANY, INC. 





HAYSSEN-WRAPPED 
The Hayssen wraps a great variety of products. 
Fully automatic .. . it replaces costly hand wrapping. 
Is easily adjusted to handle a wide range of sizes. 
Operates quietly at a high production rate. 
Gives dependable performance and long service. 
Is backed by 40 years of wrapping machine experience, 


Write to the factory today for complete information. 


HAYSSEN MFG. COMPANY + SHEBOYGAN, WIS. 


MY IIL _ 


me "7 WROPPING MACHINES 


IT PAYS TO WRAP 
THE HAYSSEN WAY 


132 





to the article wrapped or within a foot of the surface of the 
object. Chippaflex VPI is available in 250-ft.-long, 36-in.- 
wide rolls, and in sheets and sleeves of various sizes. Sleeves 
are sewed, not taped, because the back sheet is constructed of 
a neutral crepe which will not accept g..cu ? tape. 


PRESSURE-SENSITIVE TAPE S!t.it 8 
inatrod by Better 
Packayes, Inc., Shelton, 
Conn., are said to feed, 
measuva, cut and_ slit 
automatically all pressure 
tapes, including cloth, 
most paper and vinyl 
electrical tapes. The Big 
Inch No. 4 comes in two 
models. The four-strip 
model _ illustrated — dis- 
penses two e-in, strips 
or four -in. strips; 
set to feed 1'/2-in. lengths, 
two strokes of the feed 
handle produce _ eight 
strips, held convenient for 
picking up and applying 
The three-strip model 
gives three */s-in. strips. 
It is claimed that tape 
costs can be reduced 15 
to 47% by slitting 1-in.- 
width rolls to narrow 
widths instead of buying higher-priced preslit rolls. Savings 
are also said to result from preset length measuring, which 
prevents waste caused by haphazard guessing of tape lengths. 


NEW TYPE DECALCOMANIA 

for milk bottles is introduced by the Meyercord Co., Chicago. 

Known as Thermo-cal, the new transfer is fired into the glass. 
It is said to be low in cost and caustic re- 
sistant to comply with dairy sanitation and 
cleaning methods; also, it is sunfast and mar- 
proof, A variety of colors can be applied in 
a single production-line operation, eliminat- 
ing slow separate color processes and registra- 
tion difficulties. Use of the new transfer is 
indicated for the dairy field to give milk bot- 
tles a high degree of color and eye appeal 
Of equal importance is its application to other 
glass-packed products such as cosmetics, bev- 
erages and foods. 


NEW WATER SOLUBLE CELLULOSIC 

introduced by Tennessee Eastman Corp., Kingsport, Tenn., is 
said to possess important properties as a film, paper coating and 
thickening or stiffening agent. The new cellulose gum—called 
sodium cellulose sulfate, or SCS—is a granular product that 
can readily be dissolved in hot or cold water. SCS added to 
water rapidly increases the viscosity of the solution. Process- 
ing to evaporate the water is said to produce a clear, strong, 
greaseproof, non-burning film. Uses for SCS are foreseen by 
the manufacturer in the food, paint and textile fields. Also, it 
is reported that paper coated with SCS is highly resistant to 
grease and oil. Such paper might well be used to package 
tools and metal parts such as ball bearings which must be pro- 
tected by heavy coats of corrosion-resistant grease. It is fur- 
ther suggested that water-soluble capsules might be made from 


MODERN PACKAGING 





First time you have a chance, drop into a retail store and 
see Kodapak Sheet in action for one of your customers. 
See its sheer sales-magic at work...see how packages 
made of Kodapak Sheet trade-up merchandise—show 
it, sell it faster—keep it fresh, lovely-looking longer. 


ae 
. \, \ ¥ 


a 


TRADE-MARK 


It’s transparent—optically clear. 
Customers see colors, details—decide quit kly. 


It has great brilliance. 
Shows merchandise at its best. Attracts. Speeds sales, 


It’s tough, durable. 
Withstands handling. Minimizes shopwear. 


It’s stable. Does not discolor or lose clarity. 


It’s rigid, keeps its shape. Relatively unaffected by humidity 


It's chemically inert. Won't stain or discolor merchandise 


It’s light as a feather. Cuts package weight. 
6 J I 
It’s uniform. Free from surface defects and blemishes. 


It’s easy to handle. Forms readily. 
Fabricators like to work with it. 
It’s available in two basic forms 
sheet to fit every job: Kodapak I Sheet, cellulose acetate, 
gauges up to 0.060" Kodapak II Sheet, cellulose 
acetate butyrate, gauges up to 0.002”. Both forms 
are made to the same high standards, under the same 
conditions as Kodak photographic film base. 


For further information, consult your nearest rep- 
resentative, or write Kodak. If you have a special 
problem, a visit to the Kodapak Demonstration 
Laboratory in Rochester will prove helpful. 


Kodapak Sheet 


“Kodopok” is o trade-mark 


FOR THE DISPLAY YOU WANT... THE PROTECTION YOU NEED 


Cellulose Products Division 
EASTMAN KODAK COMPANY 
Rochester 4, N. Y. 

Sales Offices: 

New York, Chicago. 

District Sales Representatives: 
Cleveland, Dallas, Philadelphia, Providence. 
Pacific Coast Distributor: 

Wilson & Geo. Meyer & Co., 

San Francisco, Los Angeles, 
Portland, Seattle. 

Canadian Distributor: 

Paper Sales, Limited, 

Toronto, Montreal. 











FEATURING— 
prec cision 
Fast = 
co omp 


— ONE RELIABLE SOURCE 
FOR ALL CYLINDER REQUIREMENTS 


When you need cylinders — plate, rotogrovure, 
rubber covered or pluin steel — Pamarco engineering 


seer: production experience in all phases of printing and 





P g's °Y 


cang highest possib! 


performance, long service and lower costs. The next time 
you need cylinders, call Pamarce — you'll like the way 
your order is handled! 


NO-FLEX 
GUARANTEED 
CYLINDERS 


di for b 


pete’ 
ANILINE 


printing: 


ROTOGRAVURE 
CYLINDERS 


RUBBER 
COVERED 
ROLLERS 


: eta es 
wAPes MACHINERY & RESEARCH ° 


TREET 


Unconditionally 
Guaranteed for Severe Service 


New No-flex cylinders can't flex or whip — 
assure perfect impressions on every run. 
Exclusive Pamarco tube construction re- 
duces weight — has proven stronger than 
solid steel by actual tests. All cylinders 
oT finished to exact specifications and 
ully inspected before shipment. For faster 
Service, lower costs and better printing, 
call Pamarco. 


we eee se nes oe 666 GE 0 a 6 


Pamarco supplies accurate core or base 
cylinders especially designed for use in 
rotogravure process reproduction work. All 
Pamarco Rotogravure Cylinders provide 
long service in continuous production and 
can be engineered to special needs. 


O00 £8 6 6:2 0 2:4 CS 6S. D OO 


Pamarco cores for rubber covered rollers 
have a reputation for quality based on fine 
performance in countless applications in a 
diversified list of industries. Whatever your 
operation — count on Pamarco dependabil- 
ity, increased efficiency. 


S S16r01..0.0 @ © 6 © € 26.4% 6 6 40 


Pamarco plain steel rolls for every purpose 
are precision ground and fini to closest 
tolerances, as specified. Any size or shape 
can be produced quickly to meet your in- 
stallation schedule. Send blueprints for 
prompt estimates without obligation. 


INC 
JERSEY 


° ROSELLE NEW 





Equipment and Materials 


the film for use as individual packages to contain products 
In the drug and 
cosmetics field SCS may find use in the preparation of grease- 


less creams, 


such as soap powders, bath salts and blueing. 


lotions, salves and ointments. The new water- 
soluble cellulose is offered for consideration in any application 
which requires a water-soluble gum as a thickening, suspending, 
emulsion-stabilizing, 


film-forming or binding agent 


A NEW WRAPPING MACHINE FOR BAKERIES 


which is said to incorporate new engineering principles and 
new, light-weight materials is designed to wrap at speeds up 
to 65 quality packages per minute. Known as the Super-Stand- 
ard wrapper, the machine is produced by American Machine & 
Foundry Co., 485 Fifth Ave., New York. New features include: 
planetary four-point geneva, with sealed gear case and ball and 


roller bearings used throughout; light-weight anti-friction infeed, 
with precision roller bearings, extended pitch chain and heat- 
treated Duraluminum pushers; swinging tuckers, actuated by 
a double-harmonic cam for smooth movement and heated to 
prevent accumulation of wax; “micradjust” paper drive, with 
a variable speed adjustment, to prevent loaf crushing by pro- 
viding the correct amount of paper for any sized loaf; accurate 
temperature setting provided by four thermostats for the four 
basic heating zones; “feather-weight” back tension, incorporating 
an adjustable aluminum back pusher. 


NEW CODING AND MARKING DEVICE 
for attachment to a cartoning 
machine, codes the flaps of 
boxes as they move along the 
production line. These mark- 
ing devices are claimed by the 
manufacturer to facilitate qual- 
ity control and are one of the 
latest units to be developed by 
the Industrial Marking Equip- 
ment Co., Inc., 7 E. 48th St., 
New York. The company re- 
ports 10 of them are in use 
at the Manhattan Soap Co. 
(Sweetheart Soap), Bristol, Pa. 


MULTI-PURPOSE COATING ATTACHMENT 

for underside and top web coating is announced by the Pot- 
devin Machine Co., 1285 38th St., Brooklyn, N. Y. Called the 
“BTC,” it is fitted with special brackets permitting mounting in 
any position for top, side or underside coating. Particularly 
suited for applying adhesives in widths up to 21 in. to webs 
running at any speed, the attachment can be either self powered 
or powered by other equipment and can be equipped with a 


MODERN PACKAGING 





5 8 
x 


STARS 


XS ; 


in meat packaging’ 


K 


Complete line of saran tubes and bags 
in all sizes are available from Trans- 
parent Package Company, 3520 South 
Morgan Street, Chicago 9%, Illinois. 


rs cut out and send in for film facts—-——————-——-——— 


Liver Sausage 
The Dow Chemical Company 
Plastics Division, Dept. TOF-65 Dried Fruit 
Midland, Michigan 
Please send me additional information about Hard Candy 
Saran Film Packaging 


Oysters 


Name —_ | — 
Company : — Olives 


Street 7 — 
City fiche Liquid Packs 
O Please have the Dow Plastics Packaging representative 

call on me to discuss my packaging needs 


NOVEMBER 1950 


Her E’S the new and profitable 


way to package delicious sandwich 
spreads . . . in sparkling transparent 
saran film. For sales-building customer 
convenience in self-serve markets, tough 
saran film offers you a crystal clear 
package that promotes impulse buying 
and gives your product positive protec- 


tion during handling and shipping. 


Saran film has the lowest rate of moisture 
and gas transmission among commer- 
cially available organic films . . . this 
means that your product will safely 
retain all its natural flavor and moisture 
when packaged in saran film. Saran film 
can be printed upon or banded . . . it’s 
available in a wide range of sizes, in 
fabricated tubular form or in bags that 
can be used on standard stuffing equip- 
ment. Write Dow today for complete 
information and let us put you in touch 
with saran film converters who can 
supply your packaging needs. 


Plastics Division « Packaging Section TOF-65 
THE DOW CHEMICAL COMPANY 


MIDLAND, MICHIGAN 


New York e Philadelphia « Washington e Atlanta 
Cleveland e Detroit « Chicago ¢ St.Louis e Houston 
Los Angeles « San Francisco e¢ Seattle 
Dow Chemical of Canada, Limited, Toronto, Canada 


Uaatics 





y 


DOES Your 
PACKAGING 
GIVE yoy 
ALL THESE 
LUSTEROID 


ADVANTAGES 


Lusteroid vials and tubes 

offer all these advantages in modern 

plastic containers to meet your standard or 
special needs. Sizes from !4” to 1!" in diameter 
and lengths up to 6”. Cork, slip-on or 

screw-cap closures. 


Write for samples and new low prices today. 


Lusteroid Container Company, inc. 
10 West Parker Avenue, Maplewood, New Jersey 


| sive machinery or hand labor. 


Equipment and Materials 


control for applying adhesives in any required amount. Re- 
movable reservoir and coating rollers simplify cleaning. 


HAND-OPERATED END-WRAPPING MACHINE 
introduced by The John G. Herrmann Co., 25 Stewart St., 


| Floral Park, Long Island, N. Y., enables a manufacturer to 


wrap his product in cellophane or acetate film without expen- 


Named X-Cello, the machine 
receives the package after the first fold or sleeve has been made 


by the operator. The machine tucks in the ends and folds the 
| flaps in. Either solvent or heat seals the package. 
| fit the manufacturer's package, the machine needs no adjust- 


Made to 


ment. The unit is portable and inexpensive. Operated with 
a team of three girls, it is claimed, the machine will turn out 
1,000 packages per hour. 


ROTARY GLUE BAG-SEALING MACHINES 

for non-heat-sealing materials have been introduced by Amsco 
Packaging Machinery, Inc., Long Island City, N. Y. This 
completely automatic high-speed rotary glue-sealing machine 


| is said to be capable of exceptional high speed production. 


Bags are fed into the machine by a filling-machine operator or 


from a synchronized conveyor belt. The bag is carried 
through a special folding device, either single or double fold, 
and an adjustable glue applicator. A heating chamber, con- 
trolled by an adjustable dial-type thermostat, tacks the ad- 
hesive on the bag, which then passes to a long belt com- 
pression section where the adhesive is set under pressure. The 
machine, available in bench and floor models, is adjustable for 
practically any size of bag by a simple crank mechanism. 


DRY, FLEXIBLE GLUE 

designed primarily for use by the paper-box industry is now 
available from The Burtonite Co., Nutley 10, N. J. This 
“Burtonite” glue comes in the form of tiny amber-colored 
beads. The company reports that over three tons of the prod- 
uct were field tested during the summer on various wrapping 
machines, the glue being prepared by (1) stirring into cold 


MODERN PACKAGING 











NGI 
PACKAGING PERFECTION 


Look to WARETONE for lasting beauty. This 
superior new coated paper fulfills the hope of 
the packaging world for enduring luster and 
sparkling color reproduction — on either letter- 
press or offset. Its non-porous, gleaming-white 
surface prevents inks from flattening out, giv- 
ing sharper, more permanent printing brilliance. 
And of special interest, is its unusual ability 
to resist scuffing and rubbing. Prove to your- 
self how WARETONE dramatically improves 
the eye-appeal and buy-appeal of wraps and 
labels. Write us today for specimens showing 
how WARETONE will make your packaging 
work outstanding in the field. 





Other McLaurin-Jones Products 
Famous for Fine Quality 


(VARANTEED Fiat cummed papers 


All colors — all finishes 
for every printing purpose 


Old Tavern 


A new line of superior metallics 
McLAURIN-JONES add rich splendor to printing effects 
} 
| / i i 


For unexcelled label work on many 
difficult surfaces 


JONES COMPA 


Offices: New York ¢ Chicago « Los 


NOVEMBER 1950 





SELL MORE APPLES 
At Greater Profit 
In DENT-O-PAK Pliofilm Bags 


RETAILER: 


% You can make a substan- 
tial extra profit on Dent-O- 
Pak bagged apples as against 


bulk. 


% You can save time and 


labor in your stores. 


% Shelf life will be substan- 


tially increased. 
*% Quality will be retained. 


* Your customers will get 
better apples and a useful 


Pliofilm bag 


PACKER: 


All of these advantages to 
your customer will cost you 


not an extra cent. 


THE DENTON Corporation 


ee ee ee ee ee 


2124 Livingston Street 
Oakland 6, California — Kellog 4-5615 


Please send samples and information on packing 


apples. 
Name. 
Address 


City State 


Equipment and Materials 


water and (2) spooning Butonite-water slurry into heated glu 
spreaders. Melt-down was found to be more rapid than that 
of high-moisture-content, cake-type flexible glue; solutions 
were uniform in viscosity and temperature despite continual 
replenishment of the glue spreaders. Average working solu 
tions employed on semi-automatic wrapping machines were | 

parts water to one part of glue by weight, at 120 deg. I 
The company claims that the use of water drawn from pipes 


in the user’s plant results in cost savings 


GRAVITY BAG PACKER AND CLOSER 


for packing 
commodities in 


free-Howing 

cotton or 
paper bags has been de 
veloped by the Bemis Bro 
Bag Co., 408 Pine St., St 
Louis, Mo. The 


chine is a combined filling 


new ma 


and _bag-closing 


accurately 


weighing 
unit for 
weighing and packing such 
terti- 


range 


pre- 
items as sugar, salt 
lizer, etc. Weight 
is 50 to 140 lbs 
chine 


The ma 
consists of a net 
weighing scale a pneu 
matically operated oscilla- 
tor for settling contents of 
the bag, a dual bag-closing 
unit which will sew multi 
wall open-mouth bags and 
a conveyor. The conveyor 

is composed of four “V” 
belts arranged concavely so that filled bags stand upright as 
they pass from the packing spout to the sewing head for clos 
ing. One man, it is said, can pack from five to seven bags 


a minute, with accuracy within a 2-oz. tolerance or less 


A NEW TUCK-TYPE BEER-CASE CLOSER 

said to be the only auto 

matic machine of its kind 
market, is 
nounced by the 
Raisin Paper Co., Monroe, 
Mich. 
in flaps of tuck-type con 
tainers securely and firmly 
so that they will not pop 
and 


an- 
River 


on the 


The machine puts 


out nor become bent 
cracked 
stacked, thus lengthening 


life _ of Simpl 


and speedy in operation 


when cases aré 


the cases. 


the beer-case closer 1S ad- 


justable and, reportedly 


can be easily adapted to any bottle conveyor 


AUTOMATIC, HIGH-SPEED LIQUID FILLERS 

engineered to meet the needs of the pharmaceutical industry 
are said to deliver accurately measured quantities of liquids 
ranging up to 20 cc. into vials or small bottles, four at a time, 
at rates as high as 120 per minute. Made by Popper & Sons, 
Inc., 300 Fourth Ave., New York 10, the new PerfeKtum 
Vialfil, Model CF-4, consists of an endless stainless steel con- 
veyor belt with continuous motion, designed for installation 


MODERN PACKAGING 








This is an Envelope Manufacturer. 


Then he bought a BECK Sheeter... 
Now he does 


his own sheeting for $62.50! 


AND SAVES er CARLOAD 








bring the BECK solution to 


can save you money too! in ica" 


CMARELES BECK @M ECcCORPORATION 
406 NORTH 13th STREET PHILADELPHIA 8 PENNA 


A BECK AUTOMATIC ROLL SHEET CUTTER 
pulls soaring production costs down to 
earth by sheeting any of your materials 
from rolls as you need them. . . by reduc- 
ing heavy, expensive sheet inventories 
... by saving storage space. 
Ask for a BECK SHEETER Catalog . . . also 
enclose material samples to 








NOVEMBER 1950 











By arrangement with Switzer Brothers, Inc 


A really NEW idea to 
make your package stand out 


Write for color samples and source 
of supply for DAY-GLO Flocked paper. 


Please direct all inquiries concerning 
DAY-GLO FLOCK ¢o 


@ 
MAOCESS 


Nf ne? 


- PIONEER PRODUCERS OF | 
_SURFACE-COATING FLOCKS | 


110 Moshassuck St. Pawtucket R. | 


140 


Equipment and Materials 


rin 


into a modern, high-speed straight-line packaging system as 
R. Squibb & Sons, New Brunswick, N. J 
shut-off valve 
viscosity and 


presently used by E. 


The design of the piston-type permits 


positive 


handling of oils ot high 


aqueous preparations, 
Each of the four filling heads 


rate micrometer which is said to insure rapid, foolproo 


suspensions. consists of a sepa 
f volu 


well as accuracy at any setting \ 


metric adjustment as 
knurled adjustment screw regulates the 
in the filling needles at the completion of the delivery strok« 

| 


ope! ite and 


amount of drawback 


for final drop elimination. The machine is easy to 


readily adjustable to different vial sizes within its rang 


ALUMINUM RE-USE TUMBLERS 
candy, pe anut 

offered by Norben Inc 
Indianapolis 2, Ind. Called “Sunburst” 
have a capacity of 12 fluid ounces and come 
different Finished with 
and laboratory 


butter potato salad 


1012 E. 2ist 


tumblers, the containers 


for cottage cheese, 


other products, are 


in sets of eight 
colors certified pure food colorin 


tested for absolute colorfastness, the tumblers 


Leading 


containers tor pro 


are covered by a $100,000 consumers liability policy 
used the 
According to the 
were reported. The tum 


dairies throughout the U. S. have 


moting the sale of cottage cheese nanu 
facturer, sales gains as high as 400% 
blers have a 72-mm. opening and may be capped either with 


a standard 72-mm. foil cap or polyethylene coaster cover 


PLASTICIZER DOP FOR USE IN VINYL PLASTICS 


that come in contact with many different foods has been di 
veloped by Carbide & Carbon Chemicals Div 
& Carbon Corp., New York. Two-year toxicity tests carried out 
by the company are reported to show that this new 
plasticizer DOP is remarkably resistant to extraction from films 
by many foods. The its trial in the 
following applications: film wraps for pre-packaged lamb and 
beef, milk and beer tubing 
cap-liner stock coatings, coatings for food conveyor belts and 
Fle xol 


Union Carbide 
“Flexol’ 


company recommends 


vegetables, cheese, frozen foods, 


adhesives for food packages. A special grade called 
| plasticizer DOP-20, now produced in commercial quantities 
of taste and odor 


is laboratory checked for absence 


NEW VINYL 


introduced by The 


FILM DISPLAY STICKER 
Decal Plas-Stik Co., 30 E. 20th St., New 
painted or 


York, adheres to glass and to enameled, glossy 


metal surfaces, with no adhesive required to make it cling 
The stickers, leaving no 
mark or stain, and Called 


Plas-Stik, the new product is a vinyl film cast from Geon paste 


it is claimed, can be removed ‘easily, 


after removal can be used again. 


a product of B. F. Goodrich Chemical Co., on which an 


resin, 
idvertiser’s name, slogan or trademark is multicolor printed by 
the silk-screen process. It can be cast in thicknesses ranging 
3 to 10 mils, 


variety of shapes. 


from or heavier if desired, and can be cut in a 


MODERN PACKAGING 





> Noh 
Here’s JOON MC 


by NATIONAL DISTILLERS 


and “GOOD LABELING” 


by PNEUMATIC 





“ 
“ gpeRnisi 
Ren ae Ba URE". a) 
wr cement ¥ gortt 
Distt 


wed Grand DA0 0! 
All these brands use PNEUMATIC EQUIPMENT: 


OLD ANGUS SCHENLEY'S SEAGRAM'S PARK & THFORD 
FLEISCHMANN'S KING OLD MR. BOSTON P. M. DE LUXE 
HEUBLEIN'S LORD CALVERT FOUR ROSES GUBEY'S 
WATERFILL AND FRAZIER MERCHANT'S DE LUXE SANTA FE 
ROMA ITALIAN SWISS COLONY PIUMA REGINA SUPREME 
SAN MARTIN VIRGINIA DARE STREIT'S PETRI FOUR STAR 

| ern is generally the last basic step in the bottling of 

wines, liquors and other glass-packed products. Producers are 

particularly careful in their selection of labeling equipment. In- 

efficiency in that operation creates a costly “bottleneck’’ that 

can delay or stop production traffic completely. 


That’s why leaders in wine and liquor — like National Distillers 
Products Corporation — play it safe with the best equipment 
they can buy — Pneumatic. And more and more of them are 
playing it doubly safe by using Pneumatic equipment right down 
the bottling line — for cleaning, filling, capping and labeling! 
Only Pneumatic makes machines for all four operations — engi- 
neered to perform at ‘‘lower cost per container.” 


Pneumatic Scate Corp., Ltp., 82 Newport Avenue, Quincy 
71, Massachusetts. Branch Offices in New York, New York; 
Chicago, Illinois; San Francisco and Los Angeles, California; 
Seattle, Washington. 
Installation of Pneumatic Duplex Labelers in production at K. D. @ W. 
plant of National Distillers Products Corp., Louisville, Ky. 





PACKAGING AND BOTTLING MACHINERY 


NOVEMBER 1950 141 





Olin Industries, Inc., has purchased a substantial interest in 
the Harwid Co., Cambridge, Mass., manufacturer of poly- 
ethylene film, it was jointly announced by John M. Olin, presi- 
dent of Olin Industries, Harry H. Gilbert, board chairman of 
Harwid, and R. Widmer Hubbs, Harwid president. There 
will be no change in the present Harwid management or sales 
distribution, it was stated. Olin’s interest in polyethylene film 
will complement its sale of cellophane. Olin’s plant for the 
production of cellophane is now being constructed at the 
Ecusta Paper Corp., subsidiary of Olin Industries, at Pisgah 
Forest, N. C. 

Robert H. Evans has been appointed executive assistant to 
the president and executive committee of Olin Industries, Inc. 
Mr. Evans resigned his positions as secretary, treasurer and 
director of the Riegel Paper Corp. to accept his new duties. 


A. C. Staley, Jr., assistant general manager of sales for the 

American Can Co., New York, has been appointed manager of 

sales for the company’s Pacific division. He succeeds Dr. R. 
H. Lueck, who has been named general man- 
ager of research, with headquarters in New 
York. In his new post, Mr. Staley will have 
supervision over sales activities on the West 
Coast, Hawaii and Alaska. His headquarters 
will be in San Francisco. 


The Gardner Board & Carton Co., Middle- 
town, Ohio, announces three appointments in 
the manufacturing organization. Named to 
new posts were: Charles K. Pigman as super- 
visor of planning, Middletown operations; 
Edward W. Rathbun as acting superintendent; John Blust as 
acting assistant superintendent of the company’s Middletown 
carton plant. 

Also announced by the company is the transfer of Frank 
K. Brumley from the firm’s Chicago office to a newly created 
sales territory covering Southern and Western Ohio, Eastern 
Indiana and Lower Michigan. Mr. Brumley will make his 
headquarters in Middletown. Kenneth E. ‘Dunn has been 
named as Chicago sales representative. 


A.C. Staley, Jr. 


Edward Ermold Co., New York, manufacturers of bottle- 
labeling and unpacking machinery, have announced the ap- 
pointment of Elmore Riggs as sales representative. He will 
be headquartered in Milwaukee and serve the area adjacent to 
Chicago, Milwaukee and Minneapolis. 


Glenn Babcock has joined W. L. Stensgaard & Associates, Inc., 

Chicago design firm, as manager of the Eastern Division, with 

headquarters in the RCA Bldg., New York. The New York 
office of Stensgaard assists with designing and 
contact service in the East. 


Appointment of three new vice presidents of 
Kaiser Aluminum & Chemical Corp. and Kaiser 
Aluminum & Chemical Sales, Inc., has been 
announced: S. S. Inch, general sales manager 
of Kaiser Aluminum & Chemical Sales, Inc., 
vice president in charge of sales; Thomas J. 
Ready, Jr., assistant general manager of Kaiser 
Aluminum & Chemical Corp., vice president; 
Donald E. Browne, formerly controller, vice 
president and treasurer. Also announced is the appointment of 
Russell A. Clayton as controller of Kaiser Aluminum & Chemical 


G. Babcock 


142 


Corp. All four men have been connected with Kaiser Aluminum 
in an administrative capacity since the company entered the in 
dustry 


Miss Nan M. Collins, 112 S. 16th St., Philadelphia 2, Pa., 
account executive and secretary of the Roland G. E. Ullman 
Organization, Inc., has resigned and will open her own ad 
vertising agency. Miss Collins, who has been with the Ullman 
agency for 20 years, is a past president of the Philadelphia 
Club of Advertising Women and a director of the Philadelphia 
Chapter of the American Marketing Assn. 


The Chicago Show Printing Co. announces the appointment 
of Norman Romsted, formerly with Carter & Galantin, Inc 
to its production department 

The New York office of Chicago Show Printing Co. has 
been moved to a new location at 400 Madison Ave 


Miss Berte Samuel has joined the staff of Ingersoll Studios, 
package designers, 160 Fifth Ave., New York, as designer and 
consultant in the cosmetic and candy fields. 


S. H. Cargill, president of Associated Activities, Inc., Minne 
apolis, Minn., announces the formation of a new corporation 
called The Clear Bag Co. Associated with him are Melvin 
Hetland, who will serve as president of the new company 
and William T. Winn, who will act in the capacity of secre 
tary and treasurer. Mr. Cargill will be vice president. Thes: 
three men have been in the packaging food business for the 
past 35 years and recently expanded their operations to in 
clude a polyethylene division. They print and convert poly 
ethylene. Kenneth Johnson is in charge of sales and produc 
tion for the new firm 


Irving R. Redland has been appointed assistant to the chief 
engineer in charge of production and sales by Frazier & Son, 
Belleville, N. J., makers of “Fra-sure” variable speed controls 
for use with fractional horsepower motors and “Whiz Packer” 
package filling machines. 


The Paraffine Companies, Inc., San Francisco, Calif., announces 
a change in gompany name to Pabco Products, Inc. There 
is no change in management or policies of the company. The 


trade name “Pabco” has been used for approximately 50 years 
to identify the company’s products and it is believed that in 
corporating the trade name in the company name will more 
readily enable customers to identify the name of the company 
with its products. 


A new sales office for the General Electric Co.’s Chemical 
Department has been opened in the Shoreham Bldg., 806 
Fifteenth St., N. W., Washington, D. C. This office in the 
capital has been established, the company says, to serve Gov 
ernmental requirements more efficiently. 


The American Coating Mills Division of Owens-Illinois Glass 
Co. has moved its New York branch sales office to 100 Park 
Ave. Salesmen in the New York area are W. E. Terry, branch 
manager, F. J. Leahy, D. R. Earl and R. W. Lindquist. 


Morningstar, Nicol, Inc., have announced the opening of a 
sales and technical service office at 825 W. Morehead St 
Charlotte, N. C. Converters of paper and paperboard and 
producers of paper containers are supplied with glues, resins 
and pastes produced by Paisley Products, Inc., a Morningstar 
Nicol subsidiary. Three specialists and technical men work- 


MODERN PACKAGING 








this corrugated “safety” box 


Promotes careful handling ...identifies 
contents...simplifies transportation, 
storage, installation . .. speeds 

up order filling. Strongly printed in 
vivid red and blue on buff-colored, 
linen-finish corrugated board, its mes- 
sage of caution is unmistakable—yet 
the design reflects product quality. 
For better package action—increased 
protection, improved appearance, 
more “sell’”’ and lowered costs, con- 
sult Hinde & Dauch, Executive Offices, Send for Booklet “Pack to Attract,” a Val- 


5003 Decatur St., Sandusky, Ohio. vable Portfolio of Successful Merchandising 
Ideas from The H & D Package Laboratory. 


FACTORIES AND SALES OFFICES IN: Baltimore * Buffalo * Chicago * Cleveland * Detroit * Gloucester, N. J. * Hoboken, N. J. * Kansas City, Kan. * Lenoir, N.C. * Richmond, Va. * Sondusky, Ohio 

atertown, Mass. SALES OFFICES IN: Akron * Battle Creek * Cincinnati * Columbus * Denver * Erie, Pa. * Fairfield, Conn. * Findlay, Ohio * Greensboro, N.C. * Indianapolis * Miomi 
Minneopolis * Olean, N. Y. * Omahe * Philadelphic * Pittsburgh * coding, Pa. * Roanoke, Vo. * Rochester * Toledo * Worcester, Moss. IN CANADA, HINDE & DAUCH PAPER CO. OF CANADA, LTD., 
Toronto * Montreal * Chatham * Calgary * Halifax * Hamilton * Kitchener * London * Peterborough * Quebec * Regina * St. John, N. B. * St. John's, Newfoundiand * Vancouver * Winnipeg 


NOVEMBER 1950 143 














A 
FRESH 


TO 
AN OLD 


APPROACH PROBLEM 





SYNTRON 


“VIBRATORY” 


SMALL PARTS FEEDERS 


PROVIDE AUTOMATIC, ORIENTED 
POSITION, SINGLE LINE FEEDING 


Feed various types of small 
parts—washers, shims, lamp bulbs 
and bases, buttons, etc.—to in- 
spection and counting devices, 
packaging machines and other 
automatic processing equipment. 
3600 vibrations per 

minute move parts up 

spiral track where 
“selectors” orient them 

for discharge. 


Send us details of your problem— 
and sample parts for testing. We'll 
be glad to submit recommendations 
and quote prices. 


write to— 


SYNTRON CO. 


250 Lexington Ave., Homer City, Pa. 











<farn> LIQUID FILLING MACHINES 


Simple design for low cost maintenance! 
Precision engineered for high efficiency! 


UNIVERSAL 


Straightline 
Vacuum Filler 
5 to 12 spouts 


* Fills thin to viscous liquids and 
shampoos. 


* Fully adjustable to all size and 
shape containers ranging from 
fractional ounces to one gallon in 
glass and up to quarts in metal 
5 spout model for gallons. 


* Simple changeover from one size 
to another. 





Write for catalog No. 22 


MFM company, inc. 


191 Berry Street 
Brooklyn 11, New York 


Automatic overflow (no waste) 
Equipped with motor and vac- 
uum pump 

Contact parts of stainless steel 
Other materials as required 
Production rate 50 to 75 frac 
tional ounces per minute (based 
on water), other sizes in propor- 
tron 





Plants and People 


ing out of the new Charlotte office—Frank Martin, Milton | 
Lenz and Lee Kritzer—will provide sales and service coveragt 
of North and South Carolina and parts of Virginia, Georgia 


and Eastern Tennessee 


William H. Chisholm, formerly assistant to the president of 
the Oxford Paper Co., New York, has been elected vice presi 
dent of the company Mr. Chisholm, who has been with the 
company since 1940, was recently also elected a director 


Controlling interest in Foil Kraft, Inc., of Los Angeles has been 
purchased by A. J. Johnson, general manager, and Jack Moore, 
sales manage [The company manufactures one-trip alumi 
num-foil disposable food containers, pie plates and boxes. Ex 
pansion of its new plant facilities at 3517 San Fernando Rd 


has been ordered by the new management 


Formation of a new division for the manufacture and sal 
of canned-food labels has been announced by The Meyercord 
Co., Chicago. General manager of the new Label Division is 
E. S. McClure. Manufacturing will be under the supervision 
of John J. Klinker, Jr. 


Announcement has been made of the appointment of Frank 
W. Thornhill as vice president and general manager of thi 
Hudson Paper Co., Ltd., a subsidiary of Pacific Mills, Ltd., 
Vancouver, Canada. 


Opening of a new adhesive-producing plant to serve British 
Columbia's expanding industries has been announced by Swift 
Canadian Co., Ltd., Toronto, Canada. The new Swift unit 
situated in New Westminster, will be under the management 
of O. W. Pearson. C. W. Hamilton will be in direct charg: 
of the new plant 


The appointment of R. H. Kilgore as assistant manager of th 
Films and Flooring Division and his replacement as North 
central district manager by J. D. Long has been announced by 
The Goodyear Tire & Rubber Co., Akron, Ohio. Mr. Kilgor« 
will continue to headquarter at Akron, while Mr. Long will 
remain in the Cleveland district offices 


New name of the United Container Corp., Matawan, N. J., is 
the Monmouth Container Corp. The change in name was 
made to alleviate confusion and duplication in the industry 
due to a similarity of the former company name with that of 
United Container Co. of Philadelphia 


The Minnesota Mining & Mfg. Co., St. Paul, Minn., has an 
nounced plans for the construction of a $250,000 branch war: 
house and office building in Cleveland, Ohio. The structure 
to contain 30,000 sq. ft. of floor space, will be located on Elm 
wood Ave. near West 117th St. and is expected to be com 
pleted by Jan. 1 

Minnesota Mining as agents for the Federal Rubber Re 
serve Agency, and Pacific Rubber Co. as associates, have been 
awarded the contract to re-activate and operate a $22,000,000 
Government-owned synthetic rubber plant at Torrence, Calif 
The plant is one of the largest of its kind in the country, hav 
ing an annual capacity of more than 60,000 tons of butadiene 
rubber. Operations are expected to begin about Nov. 1 


Howard M. Girouard has been appointed to the carton sales 
staff of United Board & Carton Corp., Syracuse, N. Y. His 
territory will include the Rochester and Buffalo areas and 
several counties in Pennsylvania 


The Sprague-Sells Division of Food Machinery & Chemical 
Corp., Hoopeston, IIl., announces the location of the new FMC 
Canadian sales office in the Empire Bldg., 41-43 King William 
St., Hamilton, Ontario. Lionel Weatherston is Eastern Cana 


MODERN PACKAGING 





materially 
cuts 
hand-labeli 


costs without expensive equipment investment... 


The New Avery Electric Label Dispenser, combined If you’re having problems with such hard-to-label sur- 
with Kum-Kleen pressure-sensitive labels, has materially faces as cellophane, pliofilm, polythylene, glass, metal, plas- 
lowered-hand labeling costs without expensive equipment tics, varnished wood, etc., send for information and samples 
investment for plants all over America. Kum-Kleen labels, of Kum-Kleen labels. They can be produced to your exact 
on “conveyer-belt” rolls, feed through the electric dispenser size, shape, color and printing specifications. To dramatize 
as fast as they can be applied by the operator. Waste motion your package...to reduce hand-labeling costs without ex- 
of handling and sorting loose labels is completely eliminated. pensive equipment costs...call nearest Avery service office. 
Kum-Kleen labels also eliminate costly, sticky fingers, messy 
labels and soiled packages. The dispenser is small, compact, 
low cost and fits into any production line. Simple in design, Ce (Cae AVERY ADHESIVE 
efficient in operation, it can be operated by unskilled help. LABEL CORPORATION 
Avery pressure-sensitive Kum-Kleen labels can be 
applied to any smooth surface without moistening. They NEW YORK CITY: 41 Park Row 
do not pop, peel or curl, even under extremes of heat and DETROIT: 3049 East Grand Boulevard 
humidity. They stick-and-stay-stuck, yet are removable. CLEVELAND: 2123 East 9th Street 
PHILADELPHIA: 1069 Commercial Trust Building 
CHICAGO: 608 South Dearborn Street 


CINCINNATI: 626 Broadway Street 
MONROVIA, California 


Representatives In All Principal Cities 


NOVEMBER 1950 





Got a Filling Problem? 


WANT TO PACKAGE DRY PRODUCTS 


FASTER 
BETTER 
PRECISELY? 


INVESTIGATE WHIZ- PACKER 


SPECIALLY DESIGNED FOR DRY 
PRODUCT FILLINGS IN ANY 
SIZE AND SHAPE CONTAINER 


INQUIRY INVITED 


Send us a sample of your dry product and 
package to be filled. Without obligation 
we'll send you complete details and prices. 


Floor Model Whiz- 
Packer, Bench Model 
Also Available 








¢ OK. 


Makers of Semi ond Automatic Packers 
Belleville 9, N. J 


EXCLUSIVE DISTRIBUTORS 





check the Advantages of Modern 


Molded Paper g * fof 
Containers by Kedsg 


. 
The economical substitute for metal, 
glass, fibre or plastic containers. 

Y Salesmaking packaging for candies, fruits, 
vegetables, soaps, bakery, many other 
products. and suggestions. 

Y Attractive designs, lightweight, sturdy, 

INEXPENSIVE. 

Y Available in wide variety of shapes, sizes, 
or custom designed to your needs. 

4 Standard Color, White ¢ Colors also 
available. 

VA Offer valuable re-use advantages in the 
home — for flowers, bulbs, other uses. 


Write for samples 


Tellus your needs. 
We will be glad 
to submit ideas 
and estimates. 


PAPER PRODUCTS COMPANY 
3048 N. Thirty-Fourth st. 
Milwaukee 10, Wisconsin 


LARGEST MANUFACTURERS OF MOLDED PAPER CONTAINERS 


Plants and People 


dian sales manager and will cover the Province of Ontar 
ind the Maritime 


canning-imachinery 


Harold Morris will be assigned to Queb« 
Provinces Phe complete range of FM¢ 
equipment in Eastern Canada will be handled through the 
Hamilton office. 


The Riegel Paper Corp., New York, announces the election 
of the following officers: German H. H. Emory, treasurer; 
F. S. Leinbach, secretary; R. L. Kerridge, director; John A. 
Segur, assistant treasurer and assistant secretary 


Also announced by Riegel is the appointment of Howard 
A. Stone as sales manager of the Riegel Upper Mills. Mr 
Stone, who has been with the company since 1924, will head 
sales of all industrial and printing papers produced by Riegel 


Mills at Warren Glen, Riegelsville and Hughesville, N. J] 


Kenneth Millhiser has been appointed to the sales staff ot 
Plax Corp., Hartford, Conn., manufacturers of Plaxpak poly 
ethylene bottles. He will be located at the Plax New York 
sales offices, 630 Fifth Ave 


M. C. Hinckley Associates, 31 Elm St., Bridgeport, Conn., for 
the past six years consultants in industrial design, have en 
tered the field of package design. Mr. Hinckley previously 
spent 13 years with the Bridgeport Brass Co. as product and 
packaging stylist. 


Roberto Ortiz Planos, Cuban representative of A. H. Wirz. 
Inc., Chester, Pa., manufacturers of collapsible metal tubes 
and plastic specialties, announces that his son, Roberto Ortiz 
Hector, is joining him in the business. The name of the firm 
is now Roberto Ortiz & Son and is located in Havana, O'Reilly 
407, Dept. 209, Moenck & Quintana 


H. A. Longstaff has been appointed chief chemist in New 
England for the Geo. H. Morrill Co., Div. of Sun Chemical 
Corp., Long Island City, N. Y. 

The Morrill company formally opened its new plant in Fort 
Worth, Tex., recently. The new printing-ink installation repre 
sents an investment of some $250,000 in equipment and an 
equal amount in building construction, the company reports 


Pearl Hagens, managing editor of MoperN PAcKaGING, 1 
ceived a citation of merit from the Women’s Council of 
the New York State Department of Commerce in recognition of 
her generous service as a speaker and for guidance on packaging 
problems to many New York State women 
made by Governor Dewey on Oct. 16th 


Presentation was 


Edward L. Zellner has joined the sales staff of Copeland Dis- 
plays, Inc., New York display firm, and will service national 
accounts in the metropolitan area 


Fabricon Products, Inc., converters of paper and cellophane 
River Rouge, Mich., have under construction a_ subsidiary 
plant in Los Angeles. The new plant will have approximately 
150,000 sq. ft. of floor space. 


The Arenco Machine Co., Inc., New York, manufacturer of 
machinery for the pharmaceutical, cosmetic and milling  in- 
dustries, has appointed as sales representatives King & Ander- 
son, San Francisco; H. Lyle Green, Chicago; R. P. Anderson 
Co., Dallas; Packaging Equipment, Inc., St. Louis; Tom McLay, 
Port Deposit, Md. 


The appointment of Dr. Howard Lyle Gottlieb as development 
chemist has been announced by the Bjorksten Research Labo- 
ratories, Inc., Madison, Wis. Dr. Gottlieb will work on a new 
packaging material being developed by the laboratories for 
preventing corrosion of metal parts in transit or in warehouses 


MODERN PACKAGING 





The mark of dependable glass 


Over the years, many users of glass 
containers have come to regard the 
Circle A—the of Arm- 


strong Cork Company—as the mark 


trade-mark 


of dependable glass. If packaging in 
glass is, or could be, a part of your 


NOVEMBER 1950 


business, an Armstrong representative 
will welcome the opportunity to tell 
you how we can be of service to you. 
Talk with him or write direct <@S> 

to Armstrong Cork Company, 


2311 Prince St., Lancaster, Pa. 


ARMSTRON 


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GLASS 


147 





SE anne Terre arte a Saree 


ea bh aE Sige CDNA PDEA IS 





We can 

help YOU 
with your 
MILITARY 
packaging 
problems 


BAGS 
BARRIERS 
ENVELOPES 


and 


BARRIER 


MATERIALS 


to meet moisture 


vapor proof, 
greaseproof and 
water proof 
requirements of 
MIL, JAN, and 
AN specifications 


Skilled technical 
assistance is available 
upon request 


Write. wire or phone 
THE 
FLOYD A. HOLES CO. 


1080 Northfield Road 
BEDFORD, OHIO 





los am Colt bam bebiobacsloastosel 


The Packaging Machinery Mfrs. Insti- 
tute, at its recent 18th annual meeting 
elected the following officers for the com- 
ing year: Boyd H. Redner, Battle Creek 
Bread Wrapping Machine Co., president; 
Wilhelm B. Bronander, Jr., Scandia Mfg. 
Co., first vice president; G. Radcliffe 
Stevens, Elgin Mfg. Co., second vice 
president. Andrew J. B. Adams of Eco- 
nomic Machinery Co., $. Chester Mark- 
ley of Comas Cigarette Machine Co. and 
Edwin H. Schmitz of Standard-Knapp 
were elected directors. 

Speakers at the panel discussions dur- 
ing the two-day sessions included More- 
head Patterson of American Machine & 
Foundry Co., M. H. Pendergast of the 
Lynch Corp., Charles L. Barr of F. B. 
Redington Co., Carl E. Schaeffer of 
Stokes & Smith Co., Wilhelm B. Bronan- 
der, Jr., of Scandia Mfg. Co., and Edwin 
H. Schmitz of Standard-Knapp. 

Industry mobilization plans for the 
packaging-machinery industry were dis- 
cussed at a meeting conducted by the 
PMMI Mobilization Committee under the 
chairmanship of George W. von Hofe of 
New Jersey Machine Corp. and George 
A. Mohlman of Package Machinery Co. 
This committee is serving as liaison be- 
tween PMMI and the various Govern- 
ment agencies and has been asked to 
study the packaging-equipment require- 
ments of the various procurement agen- 
cies and report to the membership 
Speaker at the Institute’s annual dinner 
was Clinton K. Royce, head of the Pack- 
aging Section, Office of Naval Material. 


Opening date for entries in the 1951 Car- 
ton Competition, held under the auspices 
of the Folding Paper Box Assn. of 
America, was Nov. 1. Entries will be 
received until Dec. 31. Rules of the com- 
petition have been completely revised this 
year. There is no limit to the number 
of entries which may be submitted by 
any member and entries will be separated 
into five major classes for judging: best 
artistic design, technical superiority of 
printing (both multicolor and one-color ), 
technical superiority of construction (in- 
genuity of construction and best display 
container ), best example of potential new 
volume use for paperboard, general su- 
periority according to end use. Awards 
in each classification will be determined 
by four panels of experts, to be announced 
later, not directly connected with any 
member company. The Grand Award, 
as usual, will be determined by vote of 
the official representatives present at the 


1951 annual meeting and will be chosen 
from the award winners selected by thx 
judges. First and second prizes and 
honorable mentions will be awarded in 
those classes in which the judges feel 
such awards are justified. Entries will 
be on display and the winners announced 
at the 1951 annual meeting. Notices, a 
copy of the rules and entry blanks will 
be mailed by the association to all mem 
bers 


The Munitions Board Packaging Indus- 
try Advisory Committee held its second 
meeting recently at the Pentagon, Wash- 
ington, D. C. The meeting was largely 
given over to discussion of methods of 
operation of the committee whereby all 
phases of the packaging industry would 
receive adequate representation and sp¢ 
cialized problems might best be handled 
The following subcommittees were 
formed: Preservation, M. K. Miller of 
General Motors Corp., chairman; Pack 
aging, Dr. C. E. Waring of Davison 
Chemical Co., chairman; Identification 
John K. Mount of the Insurance Co. ot 
North America; Packing, P. O. Vogt ot 
General Electric Co.; Testing, Edward 


What's doing 


12-15—National Automatic 
Merchandising Assn., conven- 
tion, Palmer House, Chicago. 
13-15—Grocery Mfrs. of 
America, convention, Waldorf- 
Astoria, New York 
15-18—National Paint, Var- 
nish & Lacquer Assn., con- 
vention, San Francisco. 
27-29—American Pharmaceu- 
tical Mfrs. Assn., convention 
Waldorf-Astoria, New York 
3-7—Super Market Institute, 
mid-year meeting, Shamrock 
Hotel, Houston, Tex. 
4-6—Tri-State Packers’ Assn., 
convention, Chalfonte-Had- 
don Hall, Atlantic City, N. J 
4-7—National Coffee Assn. 
of U.S.A., convention, Boca 
Raton Club, Boca Raton, Fla 
6—The Toilet Goods Assn., 
meeting of the Scientific Sec 
tion, Waldorf-Astoria, New 
York. 
27-28—American Marketing 
Assn., conference, Waldorf 
Astoria, New York. 


MODERN PACKAGING 





Kaiser Aluminum Foil tailored to your needs 


For converters and manufacturers of: 


Beer and can labels Household foil Milk bottle closures 

Gift wrapping Cheese wraps Freezer locker foil 

Butter wraps One way pie pans Electrolytic condenser foil 
Oleo wraps Food containers Chocolate wraps 

Box coverings Chewing gum wraps Rolled candies 

Window decorations Flexible packages Cigarettes 

Fancy paper Crown lining foil Tobacco products 


And many other products 


Our experienced personnel are pre- 
pared to work with you in your pres- 


eo Cc © 
ent converting problems or in the 
creation of new packaging materials 


using Kaiser Aluminum Foil. 


SOLD BY KAISER ALUMINUM & CHEMICAL SALES, INC., KAISER BUILDING, OAKLAND 12, CALIF. ... OFFICES IN: 


Atlanta * Boston * Chicago * Cincinnati * Cleveland * Dallas * Denver * Detroit * Houston * Indianapolis * Kansas City * Los Angeles 
Milwaukee * Minneapolis * New York * Oakland + Philadelphia * Portland, Ore. + Rochester, N. Y. * Seattle * Spokane « St. Louis 
Wichita * EXPORT OFFICE, OAKLAND, CALIFORNIA * WAREHOUSE DISTRIBUTORS IN PRINCIPAL CITIES 


NOVEMBER 1950 149 








STATIONERY 








Stationery, playing cards, paper plates, 
cups, doilies, and the whole wide 
assortment of appealing modern-day 


paper products look more pert and 


How very sensible this prepackaging of 
meats, cheeses, etc.—all weighed and priced 


so the shopper can help herself. And for such 


packaging Rhinelander Glassines provide 


precisely the transparency and protection 


needed — at very moderate cost. 


Glassine 

and Greaseproof 
the functional 
papers that 

do so many 
tough jobs 

well. 


IN THE 
150 


LAND O°’ LAKES 


colorful when dressed up in that good- 
ooking Rhinelander Kleerview Glas- 
sine. And so much cheaper, too, than 


most competitive wraps 


Rhinelander Glassine is more at home in 
food shops than in beauty parlors, but it 
invades the latter just the same. It is an 
important part of those little pads used in 
permanent waving. Indicative of the jobs 


our versatile papers can perform 


RHINELANDER, WISCONSIN 


| oy am Cobb 0 
Gebiohseekoasteyel 


Dahill of the Assn. of American Rail 

roads; Training, J. D. 

Robert Gair Co., Inc 
The Packaging Division of the Muni 


tions Board wiil function as a clearing 


Malcolmson of 


house for problems submitted by indus 
trv, as well as by Governmental agencies 
and will monitor packaging projects 
being developed by military and civilian 


organizations in the interest of prevent 


, ing duplication of effort and making 


completed studies of projects availabl 
in a central office. A group was ap 
pointed to explore the possibility of sim 
plifying packaging instructions in con 
nection with Government procurement 


Because of unsettled world conditions 
the Los Angeles Material Handling & 
Packaging Equipment Show, 
scheduled for October, 
poned until 1951. 


new date for the show, 


originally 
has been post 
Announcement of th« 
which will be 
sponsored by the Los Angeles Chamber 
of Commerce and managed by Los 
Angeles Trade Fair, Inc., 
later by Woody C. Klingborg, general 
manager of the Los Angeles Trade Fair 


will be made 


“65 Quality Packages Per Minute” is the 
title of a new 6-page folder just released 
by the American Machine & Foundry Co. 
describing the AMI 


wrapping 


illustrating and 
Standard 
Copies may be obtained from the com 
pany, 485 Fifth Ave., New York 


Super machin 


John K. Mount, manager of the Marine 
Service Division, Insurance Co. of North 
America, is the new president of the 
Eastern Division of the Society of Indus- 
trial Packaging & Materials Handling 
Engineers. Mr. Mount succeeds W. 
Gordon Bennett of the Anaconda Copper 
Mining Co. Other officers elected in 
clude Capt. Paul H. Paulsen, James 
Noble, Jerome F. Gould, Henry T. 
French, vice presidents; Joseph Stilling, 
treasurer; Frank Cohen, secretary. Earl 
Stivers of the Package Research Labora 
tories and W. Gordon Bennett are the 
newly elected directors 


The National Paper Box Mfrs. Assn., 
Inc., suggests that those interested in 
Government contracts should secure the 
following three official guides: “Follow 
Me, A Guide for Selling to the U. S 
Air Force,” available free of charge from 
the Commanding General, Air Material 
Command, Wright Field, Dayton, Ohio 
“Selling to the Navy,” available at a 
cost of 15 cents from the Government 
Printing Office, Washington 25, D. C 
‘Purchasing Items and Purchasing Loca 


MODERN PACKAGING 





It’s the CONDITION ON ARRIVAL 
that sets the stage for your customers’ feeling 
toward you as a supplier. Merchandise 

in factory-fresh condition is appreciated 

by the recipient. 


Gaylord Boxes are protecting the 
products of many of the country’s 
largest manufacturers — and 
have been for years. 


GAYLORD CONTAINER CORPORATION, General Offices: ST. LOUIS 


New York * Chicago * San Francisco * Atlanta * New Orleans * Jersey City * Seattle * Indianapolis * Houston + Los Angeles 


Oakland * Minneapolis * Detroit * Columbus * Fort Worth * Tampa « Cincinnati * Dallas * Des Moines * Oklahoma City * Greenville 
Portland * San Antonio + Kansas City * St. Louis * Memphis + Bogalusa * Milwaukee * Chattanooga * Weslaco * Appleton 


Hickory * Sumter * New Haven « Greensboro * Jackson * Miami * Mobile * Omaha * Philadelphia « Little Rock * Charlotte 


NOVEMBER 1950 151 





THE CONSUMER 
THE PRINTER + THE CANISTER MAKER + THE RETAILER 
THE FINISHER + THE FROZEN FOOD PACKER 


They all cheer that perfect paper coating... 


PUROXCOTE 


FROST SHEDDING 


GLOSSY + ABRASION-RESISTANT 


Pyroxcote is the perfect 
paper coating for frozen food canister 
labels (and for most other labels too). 
If you make labels, you can apply 
Pyroxcote or your finisher can. Let us 
send you without obligation, our list 


Me 


of label manufacturers 


v and finishers who oper- 


ate with Pyroxcote. 


*T. M. Reg. U. S. Pat. Off. 


PYROXYLIN PRODUCTS, INC. 


PAOLI PENNA CHICAGO 32 WICHITA, KANSAS 


| key am Goh bbs 
Information 


Continu 


tions,” available free of charge from th« 
Army Procurement Information Center 
Pentagon Bldg., Washington, D. C 


Announcement has be en made ot i 
Packaging Exhibit to be held in Amster- 
dam, Holland, the latter part of May 
1951. The show, to be held in Amster 
dam’s huge Exhibition Hall, will pro 
vide a center of information to manu 
facturers looking for new, more attrac 
tive ways of packaging their products 
It is expected that exhibitors from many 
other countries, as well as a great num 
ber of Dutch manufacturers of packag 
ing supplies and equipment, will partici 
pate in the show. Detailed information 
concerning the exhibit can be obtained 
from N. V.’t Raedthuys, Tesselschade 
straat 5, Amsterdam, Holland 


Commemorating its 25th anniversary as 
a manufacturer of corrugated paper con 
tainers, the Superior Paper Products Co. 
has published a colorful 23-page book 
let describing the development and prog 
ress of the company in its quarter cen 
tury of existence. Copies of the booklet 
are available from company, P.O. Box 
4449, Pittsburgh 5, Pa. 


The general organization meeting of the 
Packaging Assn. of Canada was held at 
the King Edward Hotel, Toronto, on 
Nov. 1 Aim of the association is “to 
advance the understanding in Canada of 
improved techniques for proper applic t 
tion to packaging, packing and shipping 
thereby to secure the most proficient per 
formances, related to the study of the 
most efficient methods of cost reduction.” 


A systematic treatise on the science of de 
signing mechanical equipment on the 
basis of detailed studies of human capa 
bilities, written by the Tufts College In- 
stitute for Applied Experimental Psy- 
chology under a research contract with 
the Navy’s Special Devices Center, is 
now available from the Office of Tech 
nical Services, U. S. Dept. of Commerce, 
Washington 25, D. C. Titled “Hand- 
book of Human Engineering Data for 
Design Engineers,” it is intended pri 
marily for the design engineer, but should 
be of interest to production experts in 
all fields. The 370-page booklet, priced 
at $5, may be obtained from the Office 
of Technical Services. Orders should be 
accompanied by check or money order 
payable to the United States Treasurer 


The National Canners Assn., Washing 


ton, D. C., held open house last month 
to show defense planners and other Gov 


MODERN PACKAGING 





Single Services at Lowest Cost 


UNIT SERVICE PACKETS 


for all free-flowing solids 


Use these convenient modern single 
service packages and you’ll sell more of 
your product. Experience proves that 
consumers like the easy way Unit Serv- 
ice Packets give them clean, measured 
portions of sugar, salt, medicines, hand 
cleaners . . . in fact, there are Unit 
Service Packets for all powder or 
granular products. Costs are amazingly 
inexpensive ! 


Many Styles... Write 


Ask for sample Unit Service Packets. . . 
there’s one that’s right for your product 

. . or we'll design a special model to do 
the job. 


Handy! Sanitary! Ideal 
4 
‘s 
for market testing, sam- 
pling, special promotions 


UNITE acheE POM PANY 


88 Gerrish Ave}i**= 





Chelsea, Massachusetts 








A PERFECT 
POLYETHYLENE SEAL 
... EVERY TIME 


exact uniformity 
fear resistant 


Seals by the patented electronic Thermal Impulse Method. 
For polyethylene, saran, pliofilm, polyvinyl] alcohol, acetates, 
etc., up to .006”. 


Seals cool under pressure. Simple two-dial control. Easy to 
use. No warm-up needed. Seals gusseted bags, through 
packaged powders and liquids. 


9" and 14” models. Extremely low priced. 
Send today for bulletin and details 
Limited territories open for Jobbers and Converters 


Wertrod ed 


17 Williams Avenue 





Brooklyn 7, N. Y. 

















NOVEMBER 1950 


BUILT 
FOR 
EFFICIENCY 


These PETERS Packaging Machines have been 


designed to help your production. The uni- 


form results obtained hour after hour—year 
after year, and the unfailing efficiency of 
their service, provides greater savings in 


time, labor and materials. Where every 


minute counts and accurate control is a vital 
factor, these sturdy machines will operate at 


the lowest possible cost. 


Send us samples of the cartons you are now 


using. We will gladly make recommenda- 


tions for your specific requirements. 


This PETERS JUNIOR CAR- 
TON FORMING & LINING 
MACHINE (left) sets up 35- 
40 cartons per minute, re- 
quiring only one operator. 
After the cartons are set up, 
they drop onto a conveyor 
where they are carried to be 
filled. If several size cor- 
tons are to be hondled, 
machine can be made ad- 
justable. 


This PETERS JUNIOR 
CARTON FOLDING & 
CLOSING MACHINE 
(right) closes 35-40 car- 
tons per minute, requir- 
ing no operator. After 
cartons are filled, they 
enter machine on con- 
veyor and are auto- 
matically closed. Can 
also be made adjust- 
able to handle several 
different size cartons. 








... for LIFE of 
CONTAINER and PRODUCT 


UPRESSIT CAP APPROVED 
UNDER VERMONT LAW 


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For sealing Vermont Maple 
Syrup cans, here is the ap- 
proved Upressit Cap with 
tamper-proof band. 

Your packing number 
can be embossed on the 
tear-off tab; standard or 
special lithography avail- 
able on cap. 

Upressit Caps and bands 
can be applied manually 
or automatically. 

Easy and perfect 
seal and re-seal. 


U PRESS IT 


UPRESSIT PRODUCTS CORPORATION 


| ae} am Co) ob a 
Information 


Continued 


ernment officials how the canning indus 
try’s new headquarters building is geared 
to carry out emergency programs involv 
ing canned foods. The estimated 250 
guests included representatives of the 
National Security Resources Board, the 
Army Quartermaster Corp., the Food and 
Drug Administration, the Department 
of Agriculture and most of the other 
permanent Federal departments 


The Society of Plastic Engineers, Inc.., 
will hold its Seventh Annual National 
Technical Conference on Jan. 18-20 
1951, at the Hotel Statler, New York 
Theme of the conference is “Plastics 
Shape the Future.” Technical papers 
to be presented will review achievements 
in plastics during the past 50 years and 
forecast future developments during the 
next half-century. Morning and after 
noon technical sessions will be held and 
the program will include the society's 
annual business meeting, election of na 
tional officers for the coming year and 
presentation of awards to winners of the 
Society's Prize Paper Content 


4 most extensive discussion of materials 
handling problems has been announced 
for the Materials Handling Conference 
to be held at the International Amphi 
theatre, Chicago. The conference will 
be held during three of the five days of 
the fourth National Materials Handling 
Exposition, April 30 to May 4, 1951 
The conference is being sponsored by the 
American Material Handling Society and 
the exposition by the Material Handling 
Institute. A feature of the exposition 
will be a huge outdoor arena to permit 
demonstrations of yard-handling equip 
ment Three morning sessions will be 
devoted to a consideration of general 
problems, while afternoon sessions will 
consider special problems of separate in 
dustries. Advance registration and hotel 
information may be obtained from Clapp 
& Poliak, Inc., 341 Madison Ave., New 
York 17, who will conduct the exposition 


A meeting of the Scientific Section of 
The Toilet Goods Assn., Inc., will be 
held at the Waldorf-Astoria Hotel, New 
York, Dec. 6. The morning session in 
cludes a talk on “The Pilot Plant; The 
Equipment and Its Application in Drug 
and Cosmetic Development” by P. ¢ 
Wiesman of Norwich Pharmacal Co 
Other topics scheduled for discussion are 
“Some Aspects of the Mechanical Be 
havior of Hair.” “The Pharmaceutical 
Properties of the Kaolins” and a sym 
posium on olfaction 


MODERN PACKAGING 





New tne High er reste Can Detector 


Underweight cans of liquids, following 
filling and sealing, are automatically and instantly detected 
and ejected as they pass through this new FMC high speed 
machine. Precision built throughout, this machine provides 
an improved method of can selection; two-level turret-type 
discharge of both full and underweight cans; and a simplified 
straight line conveyor installation system. Important safety 
features include: (1) A new type overload release clutch, (2) 
Special starting torque compensating device, (3) Totally en- 
closed motor with magnetic brake for protective stop, (4) 
Water-tight control panel. Highly accurate to close tolerances 
under continuous, heavy duty operation. 


FOOD MACHINERY AND CHEMICAL Write for full informa- 
CORPORATION tion or contact your near- 


. est FMC representative. 
Canning Machinery Divisions 


General Sales Offices: 
EASTERN: HOOPESTON, » HLINOIS _WesteRn: SAN 1088 6, yp CALIFORNIA 


FOR BETTER PACKAGING! POLYETHYLENE — 


x | wiotus 3” to 54” 
MADE ONLY BY EXTRUDERS, INC. 
PARTITIONS ON THE WEST COAST 


THAT PROTECT AND 
SAFEGUARD YOUR PRODUCTS for packaging 


e ball bearings 


IMMEDIATE ATTENTION _ STANDARD WIDTHS AND GAUGES | <<: 
Given to Requests for Estimates FOR IMMEDIATE SHIPMENT . 


chemicals 
clothing 
widths 3” to 54” cookies 
gauges 1¥2 to 8 mils cosmetics 
shapes layfilat tubing dairy products 
gusseted tubing fertilizers 
fiat film (single ply) fresh foods 


: frozen foods 
Available on special order in colors, | meats 


(opaque or transparent) and in special | metal parts 
widths and gauges. peat moss 


tical 
Also, vinyl, acrylonitrile vinyl and S- ee 
polymer films. 











poultry 
powdered foods 


aim ‘nd | Write for price list today! 2 
19-21 HEYWARD STREET a sporting equipment 
BROOKLYN 11, N. Y. — | 








Telephone: TRiangle 54033 EXTRUDERS, inc. | ~*~ 


8600-15 Higuera Street, Culver City, Calif. 


























NOVEMBER 1950 








THE ONLY MACHINE THAT 
ATTACHES LABELS 


and HEAT SEALS 
IN ONE OPERATION 


Label Seal-it is the first machine 
ever devised to eliminate the 
slow and costly hand opera- 
tion of folding labels and 
placing over tops of bags 
before sealing. It can be 
adjusted to secure a half-fold 
on a small tent-style label and, 
if desired, will also fold over 
top of bag before label is at- 
tached — all in one operation. 
Amazing production savings 
are now possible with this 
heavy-duty heat sealer with 
automatic phantom feed that 
speeds production. Label Seal- 
It can also be used interchange- 
ably for ordinary heat sealing 
of bags without labels. 


HEAT SEAL-IT 


MACHINES 
Division of 

GLOBE PRODUCTS-HEAT SEAL CORP. 

LOS ANGELES © PHILADELPHIA 


GLOBE PRODUCTS-MEAT SEAL CORP. 
3372 Robertson Bivd., Los Angeles 34, Calif. 


Please rush without obligation your latest 
catalog of Heat Sealing Equipment. 





U.S. Patents Digest 


Edited by H. A. Levey 


This digest includes each month the more important patents of interest to those who 

ore concerned with packaging materials. Copies of patents are available from the 

U.S. Patent Office, Washington, at 25 cents each in currency, money order or certi- 
fied check ; postage stamps are not accepted 


Container, M. T. Hunsworth (to Con- 
tainer Corp. of America, Chicago, IIl.). 
J. S. Re: 23,257, Aug. 22. A paperboard 
container comprising two pairs of op- 
posed side walls, walls of one pair being 
separately formed and secured extend- 
ing beyond the other pair of walls, and 


| having a pair of substantially inner 


cover flaps each integral with and hing- 
ing on one of separate walls. 

V. Cassady 
New York, 


Can-Closing Machine, E. 
(to American Can Co. 


| N. Y.). U. S. 2,519,353, Aug. 22. Ina 
| machine for vacuumizing and closing 
| filled cans, the combination of a ring 


member having an opening therein for 
the reception of a filled can and hav- 
ing a seat surrounding the opening ad- 


| jacent its upper surface for holding an 


end member in spaced position above 
the top of a can within opening, end 
member closing off the top of opening. 


Gummed-Tape Dispenser, E. S. Richard- 
son, Kansas City, Mo. U. S. 2,519,701, 
Aug. 22. In a gummed-tape dispenser, a 


| body having a compartment at one end 
| thereof for the roll of gummed tape, 


an open-top throat extending from com- 
partment, a feeding structure and a 
knife structure for severing tape. 


Carton, W. P. Frankenstein, Cincinnati, 
Ohio. U. S. 2,519,831, Aug. 22. Ina 


| carton the  janiaatiee of a bottom 


panel, side walls, each comprising an 
inner and an outer wall member, up- 
standing from two of the sides of 
bottom panel, one of inner and outer 
wall members inclining relative to bot- 
tom panel while other is normal thereto, 
wherefore said wall members are of dis- 
similar transverse dimensions, means 
for hingedly securing lower ends of in- 
ner wall members to bottom panel. 


Box or Crate, A. C. Thompson, Mon- 
treal, Quebec, Canada. U. S. 2,519,860, 
Aug. 22. A box or crate comprising 
separately prefabricated top, bottom, 
side and end-wall units, each end-wall 
unit including a panel and a pair of 
parallel cleats extending transversely 
across upper and lower parts of panel. 


| Frozen-Food Package, T. S. Gorton, Jr. 


Chicago, Ill. U. S. 2,519,960, Aug. 22. 
A container for frozen foods comprising 
an integral wall structure of resilient 
plastic material having two oppositely 
facing walls and connecting wall there- 
between to form a three-sided element ; 
a sheet of ice between the free ends of 
the facing walls forming a rectangular 
box-like container with one wall being 


| perishable, a flexible wrapper com- 


pletely enclosing container construction 
whereby on thawing of ice wall it con- 
verges toward the free ends thereof to 
deform the container from its rectangu- 
lar shape. 


Tube-Assembly Machine, LD. G. Souss 
loff and R. P. Piperoux (to: Celanese 
Corp. of America, a corporation of Dela 
ware). U. S. 2,520,224, Aug. 29. A 
tube-assembly machine comprising a 
plurality of traveling mandrel assem 
blies, mandrels of which are adapted 
to receive tubes on which caps are 
placed, means for applying cement to 
tubes for cementing caps thereon and 
means for removing capped tubes from 
mandrels. 


Confection-Dispensing and Container- 
Covering Apparatus, H. W. Grau, 
Louisa, Va. U.S. 2,520,242, Aug. 22. In 
a filling and capping machine the com 
bination of a hopper, piston means to 
force semi-liquid material out of hopper 
into a container, means to position a 
cover above container and plunger 
means to seat cover upon container. 


Collapsible Box, A. J. Foord, Aylesbury, 
England. U. S. 2,520,277, Aug. 29. A 
collapsible box comprising a pair of 
identical, rectangular, plain, plywood 
side panels, a pair of identical plywood 
end panels, an end batten on each verti- 
cal edge of end panels stopping short 
of top and bottom edges and rectangular 
top and bottom panels made up of bat 
tens secured along full length of both 
end edges of top and bottom and se 
cured by fastenings on outside of side 
panels. 


Knock-Down Shipping Container, L. W 
Bauer, Paterson, N. J. U. S. 2,520,303, 
Aug. 29. An assembly of separately 
formed panels connected to each other 
to form an endless structure for forming 
sides and ends of a shipping container 
to which top and bottom panels may be 
secured to form a complete container 


Closure Device for Containers, T. E 
Piazze (to Shellmar Products Corp., 
Mt. Vernon, Ohio). U. S. 2,520,335, 
Aug. 29. In a closure device for flexi- 
ble disposable containers, a cap mem- 
ber having an extension with a periph- 
eral annular groove adapted to be 
inserted into the open end of container, 
a resilient sealing-ring member adapted 
to fit over extension when said exten- 
sion is positioned in container end, ring 
member being adapted to hold marginal 
container end thereagainst. 


Dispenser for Deodorants, R. W. 
Landau, San Francisco, Calif. U. S. 
2,520,368, Aug. 29. In a dispenser for 
deodorant, a container for holding the 
deodorant, container having a mouth; 
a tube inserted into mouth of container; 
a wick having an opening therein 
through which tube projects 


a Protective and Display En- 
woes. A. F. Allen, Newark, J 


2,520,449, Aug. 29. A protective 


MODERN PACKAGING 





The TOP PRODUCTION TEAM for Tablet and Capsule Lines 





CAPEM- Applies ALL TYPES of screw caps... . Fully auto- 
matic .... Capacities from 2000 to 10,000 an heen; ... Deliv- 
ers a leak-proof seal .... 1, 2, 4,6 and 8-spindle models... . 
More in use than any other make of capper. 


KOTTONER-Follows basic design of CAPEM cappers 
. Protects sterility of wadding .... Quickly changed 
over from one size container to another . . . . Capacities 
from 40 to 100 containers per minute .... The perfect 
team-mate for CAPEM on capsule and tablet lines. 


Write for complete information and prices. 


LONSOLIDATED PALKAGIME MALBUNERY LOR? 


1400 West Avenue, Buffalo 13, N. Y. 


MIAMI ” 





MOLDED CLOSURES 
by Terkelsen 





STOCK CUSTOM 


BER 


ry 4s nm 





"he 4\0 
0% it0 158% 410 


and WATER FINISH 








kz 


Dilts built waxing and water finish equipment is fast, 
efficient, and the acknowledged leader. Highly flexible — 
jesigns varied to meet requirements. Eleven sizes — width, ", 
from 36” to 96”. Available with The Kohler System for | Stock sizes 10 m/m 
continuous unwinding with ‘‘flying paster’’ and winding | to58m, m in phenolics 
with “‘flying starter."’ Other equip t for practically all 
converter p and i 


DILTS MACHINE WORKS 8 Terkelsen mMAcHINE COMPANY 
pivision of THE BLACK-CLAWSON COMPANY, Inc. 324 A STREET, BOSTON 10, MASS. 


| Jesselson Sales Co., Inc. J. Rabinowitz & Sons, Inc. 
FULTON, NEW YORK | 347 Fifth Ave., New York 15 2 Hanson Place, Brooklyn 17 





We specialize 
in private mold 
designs 





or striking urea colors 





P 





ASK FOR BULLETIN (1-DM) 


NOVEMBER 1930 





103 FOSTER STREET, PEABODY, MASSACHUSETTS 


158 


; POLYISOBUTYLENE CONCENTRATES 
improve the properties of paraffin wax by eliminating 
the one obvious disadvantage manufacturers find in 
paraffin ... brittleness. ARWAX makes paraffin flexible 

.. imparts qualities to paraffin that make it a better 


coating material for packaging applications. 


While insuring greater flexibility, ARWAX also 
improves tensile strength ... upgrades partially refined 
paraffin ... provides maximum bond strength and in- 


creases moisture-vapor resistance. 


ARWAkX is economical... easy to add to paraffin 
wax ... requires no additional machinery. Because 
ARWAX is a concentrate of Vistanex Polyisobutylene in 
paraffin wax, it’s easy to handle. Adding Vistanex to 


paraffin wax is painless when you use ARWAX. 


VISTANEX — Le Write for complete 
Trade Mark Enjay Corp. Q information today 


AMERICAN RESINOUS CHEMICALS CORPORATION 


General Offices: 


U.S. Patents 
Digest 


and display envelope comprising a longi 
tudinal body of flexible transparent 
sheet material adapted to provide end 
wise adjoined sections foldable one overt 
the other, one section being adapted to 
provide a base member for attachment 
to a supporting means 


Hinge Construction for Receptacles and 
the Like, M. H. Morrison (to William 
Haines, Inc. Los Angeles, — 
5 ee 2,520,508, Aug. 29. A hinged : 
ticle having a cover removable Gere 
from in either closed or open position 
comprising a body portion having end 
sections in which are positioned paral 
lel-syded notches, notches being slanted 
at an angle to the vertical, and a flat 
cover portion having partially cylindri 
cal knuckles along at least one edge 
thereof, knuckles being flush with one 
surface of cover 


Label-Pasting Mechanism with Varia- 
ble Throw Label Pick-Up and Transfer 
Means, F. Elsner, Hanover, Pa. U. S 
2,520,628, Aug. 29. In a label-pasting 
mechanism, a swinging carrier, a label 
pick-up suction head carried by the car- 
rier for movement from a label pick-up 
position to a label-deposit position. 


| Pharmaceutical Article, L. H. Myers 


(to Marlo Lab, Inc., Philadelphia, Pa.) 
U. S. 2,520,852, Aug 29. A bottle, a 
dropper cap on bottle having a pipette, 
the dropper end of which is closed but 
alterable to form a normal dropper 
opening, and in pipette a solid pharma 
ceutical substance. 


Cosmetic Holder, R. H. Houlihan (to 
The Bridgeport Metal Goods Mfg. Co., 
Bridgeport, Conn.). U. S. 2,520,933, 
Sept. 5. A holder comprising a casing 
open at one end, carrier for a stick of 
plastic or the like movable longitudin 
ally in the casing, a head forming a 
rotatable finger grip at the other end 
of the casing and means operated by 
relative turning movements of finger 
grip and casing for shifting carrier. 

Tube-Making Machine, F. Heinmets, 


Allenwood, Pa. U. S. 2,521,007, Sept 
5. A machine for making tubes com- 
prising a base, a longitudinally extend- 
ing mandrel supported above base, 
means at one end of mandrel to deliver 
a continuous strip of sheet material to 
mandrel, means to form a tube of sheet 
material around mandrel 


Fruit Packer, H. D. Pinkstaff, Visalia, 
Calif. (50% toC. Lester, Sanger, Calif., 
and 50% to Paper Products Co., Visalia 
Calif., a copartnership). U. S. 2,521, 
Sept 5. In combination with a sub- 
stantially rectangular fruit container 
having a bottom wall and side walls, 
a U-shaped curtain having a bottom 
and upper leg portions and a web por- 
tion, bottom leg portion being adapted 
to rest upon fruit on bottom wall of 
container, web portion of curtain being 
adneted to lie adjacent the inside of 
side walls and arranged to provide 
ventilation apertures 


Can, H. Sebell (to Bell Products Corp., 
Boston, Mass.). U. S. 2,521,098, Sept 


MODERN PACKAGING 





Better Coating at Lower Cost with 


POTDEVIN: 


Coating 
Machines 


Manufacturers in every field 
have been depending on 
their “POTDEVINS” to cut 
down operating costs. Now 
there is a new series, the 2R, 
for applying glue or cement 
to any kind of material. 


Ductor-roller design assures accurate coating. 
Tank and rollers are removable for easy and 
quick cleaning. Solutions requiring heat are 
kept at proper temperatures with a thermo- 
Uncoated surface remains 
perfectly clean. Models available in 6, 9, 
12 and 15 inch widths. 
Write about FREE 10 day trial 


static control. 


POTDEVIN MACHINE co. 


1244 38th Street, Brooklyn 18, N. Y. 


Designers and manufacturers since 1893 of equipment 


for Bag Making. Printing 


Coating, Gluingond Lobeling 





High Speed, Low 


Cost Production with the new 


POTDEVIN 


SELF-OPENING SQUARE 


SHOPPING AND BALER BAG MACHINE | 


NOVEMBER 1950 


Make your le arge self-opening square | 
x 21") shopping bags or 


qi” x 6” 
multi-wall baler bags on this new 
POTDEVIN 85R roll-cut bag machine 
Equipped with compensator and electric 
eye for pre-printed papers 
with a POTDEVIN aniline press you 


produce completely printed bags in one | 
Can be equipped with hole | 


operation 
punching and scoring for string handles 


Available with either upright or inverted | 


former for sift-proof bags 


POTDEVIN MACHINE CO. 


1244 38th Street, Brookiyn 18, N.Y. 


Combined | 


gt PRODUCTION FOLDING— 
TRANSPARENT BOXES 
AND COVERS 


THE DIE-CUT 
BLANK IS FED 
INTO THE 
CREASING 
MACHINE 


qa 


i 


i yr) 
M 
D ah é. 


% ys Za a 
< 


90° THERMOCREASER MODEL 128 


MAXIMUM LENGTH OF FOLD—31” GAUGE, 005” - 020” 
ps itl tod a4 
FOR 


LITERATURE 


Covering Practical 
Low Cost Equip- 
ment. For Rapid 
— Heat Forming 
Products Made 
From Thermo- 
plastic Sheets 


bre PLASTIC 
ue MACHINE DIVISION 
TABER INSTRUMENT CORPORATION 


119 GOUNDRY STREET NORTH TONAWANDA WN Y 


THE FIRST 
90° FOLD IS 
THEN MADE 
(Also with 
Sealing Flanges) 


THE SECOND 
90° FOLD IS 
ADDED 


WELD OR SEAL 
CORNERS AND 
ASSEMBLE 

TO BASE 





“KNOW-HOW” 
> ° * Makes ADHESIVES Perform! 


ADWESIVES 


We specialize in 
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Phenolic Resins 
Urea-Formaldehyde Resins 
Liquid and Dry Caseins 
Resin-Latex Combinations 
Polyviny!-Acetate Emulsions 
Hot Melts and Thermoplastic 
Pick-Up Gums 
Dextrine, Starch, and Tapioca 
Adhesives 
Flexible Animal Gives 


CORN BELT 


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Our experienced Chemical En- 

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equipment and materials. 
Corn Belt’s “Engineered Adhe- 
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May we prove that this extra service 
means extra profits for YOU? 

Write today for free booklet. 


ADHESIVES 


COUNCIL BLUFFS, IOWA 


at 


Electric, 


makes carton imprinting a 


synchronized in-line operation 


Wagner Electric uses the MARKOCODER 
to save time and improve package marking. 
Automatically this production-line printing 
machine takes loaded cartons from a car- 


toner . 
impressions on their end panels . . 
them to the packing station. 
MARKOCODER adjusts easily 


changeover to new copy. 
* 
WRITE FOR 
DATA SHEET 10.0 
® 


160 


ADOLPH GOTTSCHO, 


MACHINES TO MARK WHATEVER YOU MAKE 
6 TERMINAL RD., HILLSIDE 5, N. J. 


prints clean, sharp, in-register 
. discharges 
Also, 
to handle 
packages of different sizes . . . permits quick 


the 


INC. 


| ing of can and 


| Bridgeport, 


Models for almost any type of package. 


U.S. Patents 
Digest 


5. A can having a can body, a cover 
receiving collar element located within 
can body and presenting an_ outside 
cytiedrical wall engaging wall of can 
body, a vertical inner cylindrical wall 
which defines the cover-receiving open 
a top wall connecting 
inner and outer cylindrical walls, top 
wall having a stepped formation and 
presenting an inner, annular, horizontal, 
flat portion and an outer, annular hori- 
zontal portion which is offset down- 
wardly, parallel to inner flat portion 


Cosmetic Holder, L. Abbots (to The 

3ridgeport Metal Goods Mfg. Co., 
Conn.) 0. & danse, 
Sept. 5. A holder comprising a case 
open at one end, a carrier for a stick 
of plastic movable longitudinally in cas 
ing and a rotatable hand grip at other 
end of casing 


Method of Preparing Colored Casings, 
C. J. B. Thor, F. W. Tauber and G. E 
Tripp (to The Visking Corp., Chicago, 
Ill.). U.S. 2,521,101, Sept. 5. A method 
of producing regenerated cellulose sau 
sage casings impregnated with a dye 
adapted to transfer to and color the sur 
face of the foodstuff encased therein 
by means of passing regenerated cel 
lulose tubing in the gel state through 
an aqueous bath containing a softener 
for regenerated cellulose and a non- 
toxic water-soluble food dye 


Cosmetic Holder, R. N. Houlihan (to 
The Bridgeport Metal Goods Mfg. Co., 
3ridgeport, Conn.) S 2,521,167, 
2,521,168 and 2,521,169, Sept > A — 
comprising a casing open at one end, 
carrier for a stick of plastic snovable 
longitudinally in casing, a head forming 
a rotatable finger grip at other end of 
casing, means operable by relative turn 
ing movement of the finger grip and 
casing for shifting the carrier 


Display ee. R. E. Paige, New 
York, N. U. S. 2,521,184, Sept. 5 
Ina ree container : a base structure 
comprising a box-like element having 
a bottom wall and upstanding side 
walls, a platform snugly fitted within 
said element and provided with opposite 
depending walls, platform being adapted 
to support an item to be displayed, and 
a cover having an inverted U, the arms 
of the U having extensions snugly dis- 
posed in crevices between walls. 


Bag Machine and Method, F. T. Robin 
(to Arkell Safety Bag Co. New 

ae ¢ U. S. 2,521,187, Sept. 5 

a bag machine the combination of 
means tor feeding two webs longi 
tudinally one over the other, means for 
adhesively securing together longitudi- 
nal margins of the webs at one side of 
the longitudinal centers of the webs and 
means for folding over upon itself the 
other longitudinal margin of one web 


Hermetically Sealed End Closure for 
Containers, W. A. Eaton (50% to Ex- 
Cell-O Corp., Detroit, Mich., and 50% 
\. C. Fessenden and Ace Carton Corp., 
Chicago, Ill.). U. S. 2,521,208, Sept. 5 
\ paperboard container substantially 
(This article continued on page 164) 


MODERN PACKAGING 





eMANUFACTURERS’ LITERATURE? 


To obtain any of the booklets or catalogs listed below, 
simply circle the corresponding number on the post 


card, fill in the information requested, and mail. 


MACHINERY AND EQUIPMENT 


ADJUSTABLE GUMMED TAPE DIS- 
PENSER. This folder lists the advantages 
of using the National Packaging Sealer 
Model No. 208, which delivers a predeter- 
mined length of gummed tape at each stroke. 
Nashua Package Sealing Co. (11-50) 


WRAPPING MACHINE FOR DELICA- 
TESSEN ITEMS. Leaflet illustrates and 
describes this cellophane wrapping machine 
as used for wrapping meat and other delica- 
tessen items on cartons or in trays. Package 
Machinery Co. (11-51) 


LABELING MACHINE. The Pony Label- 
rite is presented in this pamphlet with speci- 
fications, a cut-away view of its parts, and 
its outstanding features. Many examples 
of the machine’s versatility are illustrated 
and described. New Jersey Machine Co. 
(11-52) 


HOEPNER SCALES AND BAGGERS. 
General illustrated Lulletin giving data on 
various automatic scales and package closing 
equipment for both bulk and consumer sizes 
of various products packaged in paper and 
textile bags. Consolidated Packaging Ma- 
chinery Corp. (11-53) 


AUTOMATIC ELECTRIC STAPLER. De- 
scription and illustrations of a new table top 
stapling machine that is actuated auto- 
matically by the insertion of the article which 
is to be stapled, are contained in this folder. 
4 pages. The Staplex Co. (11-54) 


RINSER FOR GLASS CONTAINERS. De- 
scribed and illustrated is a machine that 
automatically air-cleans and water-rinses 
glass containers of various sizes and shapes. 
Standard-Knapp Div. of Hartford-Empire 
Co. (11-55) 


ROTARY LIQUID FILLERS. AA listing of 
the features of MRM fully automatic liquid 
fillers for glass containers and cans, contained 
in this four page folder. MRM Co., Inc. 
(11-56) 


CONTROLLED VACUUM FILLING MA- 
CHINE. Discussed is the principle of 
operation and advantages of the P. I. Vac- 
Filler, a machine used for filling containers 
with powders. Packaging Industries Inc. 
(11-57) 


AUTOMATIC WEIGHING SYSTEM. Dis- 
cussion of the Hy-Tra-Lec Model CE system 
for fully-automatic weighing and filling of 
rigid containers with crackers, cookies, bis- 
cuits, and similar free-flowing products. 8 
pages. Wright Machinery Co. (11-58) 


OFFSET PRESSES. Folder contains a 
general discussion of the publication presses, 


form presses, web color presses, and folding 
machines which are produced by the Weben- 
dorfer Division of American Type Founders. 

(11-59) 


DUPLEX SEPARATORS. A discussion of 
the applications for and the design of separa- 
tors which remove impurities from fluids by 
use of ultra-fine strainers and filters. The 
Kraissl Co. (11-60) 


AUTOMATICIMPRINTER. The Gottscho 
Carton-Coda for imprinting flat cartons, con- 
tainers, caps, cards, tags, and bags with code 
numbers, flavors, contents, etc., is discussed. 
Adolph Gottscho, Inc. (11-61) 


ANILINE PRESSES. Broadside illustrates 
the new line of Nasko Aniline presses for 
printing in two, three, or four color combina- 
tions. Wolverine Paper Converting Ma- 
chinery Co. (11-62) 


CHECKWEIGHING SCALE.  Specifica- 
tion sheet contains the features and a general 
description of the Model No. 1302-R Iron 
Horse scale for checkweighing filled bags. 
The Exact Weight Scale Co. (11-63) 


LABEL AND HEAT SEALING MACHINE. 
Specification sheet on an automatic heat 
sealer for polyethylene Pliofilm and other 
heat sealing films and foils. Machine con- 
tains an automatic label feeding mechanism 
that works in synchronization with the heat 
sealer. Sullivan Heat Sealing Equipment 
Co. (11-64) 


PRESSURE SENSITIVE LABEL PRINT- 
ING UNIT. Magazine reprint of an article 
about an automatic machine which prints 
pressure sensitive labels in the plant as they 
areneeded. 4pages. Markem Machine Co. 

(11-65) 


DIE MAKING EQUIPMENT. A wide line 
of specialized machinery for forming steel 
rule dies of all sizes is described in a broadside 
folder. Illustrated. J. A. Richards Co 
(11-66) 


PRINTING PRESSES. Complete specifi- 
cations, description of operation, technical 
data, and a drawing are presented for each of 
five different printing presses produced by 


H. H. Heinrich, Inc. (11-67) 


SEMI-AUTOMATIC LABELERS. 
plete specifications, illustrations from all 
sides, front and side elevation drawings, and 
other pertinent data are given about the 
Model 8 Semi-Automatic Labeler for affixing 
front and back labels, all-around labels, neck 
labels or foil, to all sizes of containers 
Economic Machinery Co. (11-68) 


Com- 


AUTOMATIC FILLERS AND TOP AND 
BOTTOM SEALERS. Complete specifica- 
tions, features, and description of operations 
of Packomatic carton fillers and top and bot- 
tom sealers are described in this illustrated 
booklet. Floor plans for the combination of 
various machines are included. J. L. Fergu- 
son Co. (11-69) 


ADHESIVES 


PACKAGING ADHESIVES. The chemical 
properties, general characteristics, and sug- 
gested end uses for over seventy special pur- 
pose packaging adhesives are included in this 
booklet. Corn Belt Adhesives. (11-70) 


BOTTLE LABELING. A thorough discus- 
sion of label specifications, adhesives, thermo- 
plastic labeling machinery, and labeling 
difficulties and how to overcome them, is 
contained in this helpful forty page booklet. 
National Adhesives. (11-71) 





MANUFACTURERS’ LITERATURE DEPARTMENT 
MODERN PACKAGING 


Please send the items | have circled. 


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11-75 
11-86 


11-65 


11-87 


11-54 11-55 
11-66 
11-76 = 11-77 
11-88 


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11-67 
11-78 
11-89 


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11-68 = =11-69 
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MEE ccsspokbsbadiencdarensetlcavdciendedsctilicchhskioba 
(Not valid after February 15, 1951) 








eMANUFACTURERS’ LITERATUREe 


To obtain any of the booklets or catalogs listed below, 


simply circle the corresponding number on the post 


card, fill in the information requested, and mail. 


MATERIALS 


KROMEKOTE BOX WRAPS. Booklet 
containing sample swatches of various colors 
of new cast coated paper with high gloss rub 
resistance and light fastness. The Cham- 
pion Paper and Fibre Co. (11-72) 


THILCO SPECIALTY PAPERS. Various 
specialty papers such as glassines and grease- 
proof, waxed thermoplastic, printed and 
embossed, and waterproof protective, are 
presented in this illustrated 14-page booklet 
with their various uses in the packaging in- 
dustry. Thileo tailormade bags are also 
presented. Thilmany Pulp and Paper Co. 
(11-73) 


I-MAC HEAT SEAL PAPER. A general 
description of the uses of and machines used 
for applying Nashau’s heat seal paper for 
banding, labeling, and taping. Contains 
several printing and varnishingtips. Nashua 
Gummed and Coated Paper Co. (11-74 


FACTS ABOUT PLIOFILM. A 16-page 
“question and answer” booklet gives a 
variety of useful information about Goodyear 
Pliofilm. The Goodyear Tire and Rubber 
Co., Ine. (11-75) 


CEL-O-SEAL BANDS. Suggestions on us- 
ing Cel-o-Seal bands to secure primary clos- 
ures, for affixing revenue stamps, for prevent- 
ing “shop wear,” for vacuum-pack sealing 
and other purposes are contained in this illus- 
trated booklet. 16 pages. E. I. du Pont de 
Nemours & Co., Inc. (11-76) 


CELLULOSE FILM. Five informative little 
leaflets which discuss the fading of printing 
ink and the use of regenerated cellulose film 
for the direct wrapping of jellies, sweets and 
dates, and for the packaging of metal prod- 
ucts. British Cellophane Limited. (11-77) 


CELLOPHANE. Basic data on types, 
weights, protective qualities, recommended 
use, and other information on Sylvania cello- 
phane are given in easy reference style. 
Sylvania Div., American Viscose Corp. 
(11-78) 


PRESSURE SENSITIVE TAPE. A price 
circular illustrating various ways of using 
Scotch pressure sensitive tapes. Minnesota 
Mining and Manufacturing Co. (11-79) 


SHIPPING AND SHIPPING SUPPLIES 


PACKAGING IN CORRUGATED BOXES. 
Finely illustrated 28 page booklet containing 
hints on packaging in corrugated boxes to 
increase product sales appeal. Illustrates 
various forms that corrugated boxes may 
take. The Hinde and Dauch Paper Co. 
(11-80) 


KIMPAK FLOAT PACKAGING. The uses 
and advantages of Kimpak creped wadding 
for blocking and bracing, for flotation pack- 
aging, for absorbent packing, and for surface 
protection are discussed in this leaflet. 
Kimberly-Clark Corp. (11-81 


CARTON MARKING. Automatic machine 
for imprinting large cartons and cases as they 
move along the production line is described 
in this four page folder. Contains informa- 
tion on base-lock rubber type, too. Indus- 
trial Marking Equipment Co (11-82) 


MISCELLANEOUS 


ANILINE PRINTING. Two magazine re- 
prints tracing developments which broaden 
the advantages of aniline package printing, 
plus a discussion of various types of presses, 
preparation of cylinders and plates, and the 
proper selection of inks and coatings. 12 
illustrated pages. International Printing 
Ink Div., Interchemical Corp. (11-83) 


Postage Stamp 
Necessary 
if Mailed in the 








BUSINESS REPLY CARD 


First Class Permit No. 2656 (Sec. 34.9, P. L. & R), New York, N. Y. 








MODERN PACKAGING 
122 East 42nd Street 
NEW YORK 17, N. Y. 


eee ee er ee ee oe oe oe ee ee oe ee oe ee oe ee 





PROMOTIONAL IDEAS FOR ANNIVER- 
SARIES. Specially printed tags, labels, 
stickers, letterheads, and other useful promo- 
tional devices for capitalizing on a company’s 
anniversary are covered in this booklet. 16 
pages. Dennison Mfg. Co. (11-84 


USES OF CUSTOM LAMINATION. A 
number of case histories on thought-provok- 
ing uses of custom lamination are contained 
in this helpful illustrated booklet. The 
Dobeckmun Co. (11-85) 


RUBBER PRINTING PLATES. 4 page 
brochure describes a service which includes 
preparation of art work, engraving and 
molding of rubber plates for packaging print- 
ing. Mosstype Corp. (11-86) 


EMBOSSING ROLLS. Sheet containing a 
description of engraved matched, hardened 
steel embossing rolls and their advantages, 
and the new Master hydraulic embossing 
machine for rotary embossing at high speeds 
Modern Engraving & Machine Co. (11-87) 


CERAMIC LABELING. Description of the 
advantages and design possibilities of ce- 
ramic labeling for glass containers is included 
in this four page folder. W. Braun Co. 
(11-88) 


HI-SPEED CROWNS. The advantages of 
Armstrong's high speed bottle crowns are 
pointed up by the diagrams and illustrations 
which are included in this folder. 4 pages. 
Armstrong Cork Co (11-89 


SPOOLS. Descriptions and discussion of 
several types of spools for packaging printed 
ribbons and string, extruded plastics, solder 
and, other products which are produced in 
long lengths and sections. R.C. Can Co. 
(11-90) 


HOSE FITTINGS. Clamps, nipples, and 
couplings for various types of air carrying 
and liquid carrying hose are contained in this 
6 page catalog excerpt. B. F. Goodrich Co. 
(11-91 


INDUSTRIAL HUMIDIFIER SYSTEM. 
Contained in this illustrated booklet are the 
advantages and description of a system for 
maintaining controlled humidity in offset 
printing, bag making, and paper carton 
plants. 10 pages. Walton Laboratories, 
Inc. (11-92) 


PALLETIZED SHIPPING. Collection of 
18 sheets which illustrate typical uses of 
Power Pack Expendable pallets and the ad- 
vantages and economies which result from 
using them for unit loading and combined 
packaging of cartons. Addison-Semmes 
Corp. (11-93 





tubes by SHEFFIELD 


for single use applications 


SHEFFIELD 


your worry-free 


source of supply 


Merk. anv Mas. Amenica are painting themselves a rosier future 
these days through modern color additive systems. 


Many paint manufacturers are capitalizing on this trend with su- 
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For quality tubes of consistent uniformity—for crisp, clear print- 
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Write today to your nearest Sheffield office, Dept. PM, for sample 


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THE SHEFFIELD TUBE CORPORATION 


HOME OFFICES - NEW LONDON, CONN. 


K. SHEFFIELD, V 


EXPORT OO FIFTH 


NOVEMBER 1950 








from Timbuctoo 
<t 


Wherever fine aniline ABiy 
sis the rule. 


\ 


Mosstypes help to make it so* 


** MOSSTYPES . . 
the precision-molded, 
pre-madeready rubber 
printing plates 


* Write for brochure describing MOSSTYPE RUBBER PLATE PRODUCTION 
. and FREE "GEAR and CYLINDER SELECTOR CHART” 


“SERVICE . . 


33 Flatbush Avenue, Brooklyn 17, New York 





With this wonderful little motorless 
machine, three girls can turn out 1000 
packages, each perfectly wrapped and 
sealed in cellophane or acetate every 
hour. The X-Cello is designed for 
wrapping jobs that are too long for 
hand wrapping and too short for expen 
sive, high speed machinery. 


LOW COST 


CELLOPHANE 


WRAPPER 


Each X-Cello wrapper is custom 
built for a specific size package. It 
either solvent-seals or heat-seals. It 
successfully wraps boxed or unboxed 
stationery, greeting cards, books, and 
most other rectangular solid shapes. 
Easily portable, the X-Cello gives you 
speedy production plus low cost. 


Get the facts on this cost cutter today. 


The John G. Herrmann Co. 


25 Stewart Street 


Floral Park, New York 








(Article continued from page 160 
rectangular in cros 1 nd 1 
verlapy] ved fl i 


PI 
bod 
rebetweel 


Can-Closing Machine, \\ 
Ir. and G. G. Loeberle 
Co., San Francisco, Cal 
2,521,306, Sept. 5. A car 


veying cans trom one 
ne of different pressure 


vacuum seamcr 


Sliced-Bacon Folding and Wrapping 
Machine, A. C. Ganno1 Kingan & 

Indianapolis, lod l S 

Sept. 5. For use in a wray 
ping and folding machine, a carriage 
comprising a table, a front leaf hinged 
to front edge of table, a rear leaf 
hinged to rear edge of table, a flap 
hinged to rear edge of rear leaf and 
a plurality of cam-followers projecting 
from each of said hinged elements at 
various angles 


Dripless Pouring Device, R. | Kemy er 
San Carlos, Calif. U. S. 2,521,523, Sept 
5. In a bottle having a uniformly annu 
lar and vertically extending neck por 
tion adapting said bottle for closure by 
a sealing member carried concentrically 
with respect to neck, a non drip pouring 
structure comprising a pouring surface 
at upper end of neck portion, a con 
cavity forming at least a part of the 
inner surface of neck portion and hav 
ing a maximum depth at inside margit 
of said pouring surface 


Method of Transferring Labels from a 
Supply to an Article to be Labeled, 

. T. Carter (to Economic Machinery 
Co., Worcester, Mass.) S. 2,521,837, 
Sept. 12. The method of transferring 
labels from a magazine to an article 
to be labeled by employing a selector 
having a substantially flat surface hav 
ing thereon a permanently tacky coating 
which comprises applying the tacky sur 
face of the selector to the end-most label 


Carton, D. W. McPherson, Huntington 
Park, Calif. U. S. 2,521,989, Sept. 12 
\ container comprising two identical 
sheets divided by. score lines “ have 
two panels arranged end to end, a flap 
on each side of each panel, a tab at th 
end of one panel, adhesive coating on 
one side of each sheet and covering the 
tab and two adjacent flaps. 


Carton-Opening Machine, C. Ray, Nort! 
Hollywood, Calif., and D Ray, Beverly 
Hills, Calif. U. S. 2,521,996, Sept. 12 
A we Paes a for opening collapsed car 
tons, including: a magazine for contain 
ing a supply of collapsed cartons, a con 
veyor having spaced pusher plates 
thereon, means including a shaft for 
driving conveyor and a reciprocating 
means for withdrawing one collapsed 
carton at a time from magazine. 


Fruit-Delivery Apparatus, F. 
Piowaty-Bergart Co., Chicago, III.) 
1. S, 2,521,998, Sept. 12. In an appa- 


ratus for delivering objects in predeter 


Rottier (to 


MODERN PACKAGING 





iday 
hit parade” 


Leading cosmetic manufacturers 


again choose Shaw-Randall 





to design and create 
their holiday packaging. 
For visible packaging 
artistry that adds 

sales appeal to 

ANY product, 

get in touch 

with 

Shaw-Randall. 





SHAW-RANDALL CO., INC. 


PAWTUCKET, R. I. New York Office — 545 Fifth Ave. 


NOVEMBER 1950 





U.S. Patents 
Digest 


mined quantities for packaging, a frame, 
a belt conveyor mounted in frame to pro 


CUT. vide an upper belt portion and a lower 
belt portion, each having its top surface 


adapted to carry objects 
your packaging COSTS 


Carton, J. Lang (to Makdon, Inc., New 
Tom, Bn. ¥.). U. S..25 Sept. 12 
\ carton formed from a single blank of 

STEPS UP material, comprising a container por 
tion and a cover portion, container por 

your product SALES tion comprising a container bottom 
member, container side walls articulated 
to container bottom member, tops of 


container side walls sloping from rear 
One operator can handle a full battery— to front, and interlocking container 


cutting your labor costs to the bone! rear-wall flaps articulated to side walls 
Transwraps automatically* form, fill, seal : " oe an ? 
and deliver your product—at about half ey oe Me 4 : : — be 058 Sept 
the cost of empty bags, in manual proc- \ container for the transport and stor 
essing! Transwraps will package your age of powdered and liquid materials 
product in cellophane, polyethylene, comprising a rigid, laminated, open 
glassine, kraft papers, pliofilm, roll foils, ended outer case of paper, a box ex 
vinylite, etc.—giving you a better look- Page. — wise ac .~ one end of 
i H the case to serve as a Nandie, a hoop 
ing, better selling package rie secured within the other end of case 
eae — and improving sampling and a liner within case 
and display! 
= Method of Filling Containers, ( \ 
Transwraps handle a wide variety of Southwick, Jr. (to Shellmar Products 
products, in sizes from 1%” x 112” to Corp., Mt. Vernon, Ohio). U.S 
5%" x 13”; by volume, from 5 cu. in. 2,522,200), Sept. 12. A method of filling 
to 80 cu. in. Helps you meet tough pro- composite bag structures providing an 
duction schedules—at 40 to 150 per outer reinforcing bag and an inner liner 
: bag of at least equal inner area to outer 
minute! bag, inserting inner bag within outer 
. ; bag so that its bottom is spaced from 
When we say automatic, we mean: outer bag a substantial distance from 
Transwrap measures, meters, or the top, squeezing together the bottom 
counts PLUS forming, filling, seal- of outer bag below bottom of inner bag, 
ing and delivering! t's all done filling inner bag, closing and securing 
without a single hand operation! together the top portions thereof 
Dispensing Package, F. L. Broeren, G 


S Holt, Jr., (to Marathon Corp., Men 
MODEL A AUGER SHOWN—idea! for con- asha, Wis.). U. S. 2,522,253, Sept. 12 


Pe ay nay ip nha A pal oy \ dispensing package comprising a 
to 2%” ‘ 6, ” Mesias by ceane carton made of an integral blank suita 
sjiesia: team cenece reservele. Pillow-type bly cut and scored to provide a re 

; i ; : acle portion and a cover portion for 
package, with or without gusset—all heat- ceptac 

TRANSPARENT-WRAP sealing materials. Equipped with photo- retaining a roll of sheet material to 
electric control. 4’ x 4° x 8’; wght. 1951 be withdrawn in suitable lengths from 


MACHINE CORPORATION Ibs.; 2-%4 HP motors, total load, 1582 w. the package and served therefrom 


Hasbrouck Heights, New Jersey dg i gy sage oe 


Ze See eee ek ee & ; — fog og yg may N. J.) 


2,522,234, Sept In a machine 
for wrapping razor blades and the like, 
a continuously rotated tumbling wheel 
provided with a series of radial re 
ceiving pockets having opposed sub- 
stantially parallel walls terminating at 
their outer ends in divergent wall sec 
tions, wall sections thus providing sock- 
ets with outwardly flared juts adapted 
to provide clearance for entering move- 
ment of blades and associated wrapping 


—- —, : > means into pockets as the latter ap- 
TRANSPARENT-WRAP ach: iad 


MACHINE CO proach a predetermined loading point. 
RP, : : , 
pote Route 17, At Henry St., Hasbrouck Heights, N. J. | : Container Sealing Apparatus, E. M. 

TITL 





Enkur (to Crown Cork & Seal Co., Inc., 
Rue e__. Baltimore, Md.). U. S. 2,522,437, Sept. 
12. In a capping machine, endless 
COMPANY P means to support and move a container 
| ADDRESS | having a cap loosely applied to its 
.* mouth, endless member moving above 
CITY - ; said first-named means and adapted to 
\ contact the cap. 

















166 MODERN PACKAGING 





THE SHELF-SHAPE BAG 
THAT PACKS WITHOUT SLACK 


Deltasea 





AN 


One reason why more manufacturers 
are turning to the DELTASEAL PACKAGING SYSTEM* 


Deltaseal Bags are flat ...top and bottom ...so, they’re easy to stack 
in attractive, space-saving displays. There’s no slack-pack appearance to 
discourage sales. The Deltaseal closure helps the bags keep that full-pack 
look. Housewives like this closure, too, because the “built in” spout 
makes easy pouring. 

Deltaseal lowers packing costs. Deltaseal Packaging Machinery is designed 
for Deltaseal bags alone. It fills, shapes and closes the bags fast . . . 2,000 
or more an hour, depending on the commodity. Mostly automatic, it 
handles volume packing with real efficiency. 


Let a Bemis representative explain more of the benefits in the Deltaseal 
Packaging System. Call or write your nearest Bemis office. 


Baltimore « Boise eo! Boston « . Rrostive . Buffalo * Charlotte « Chicago « Cleveland « Denver « Detroit « Houston 

East Pepperell « Fla. « Kansas City « Los Angeles © Louisville « Memphis « Minneapolis 

Mobile * New jaan . mow York City « Norfolk « Okichoma City « Omaha « Peoria « Phoenix « Pittsburgh « Salina 
St. Louis ¢ Salt Lake City « San Francisco « Seattle « Vancouver, Wash. « Wichita « Wilmington, Calif. 





NOVEMBER 1950 


*THE DELTASEAL PACKAGING SYSTEM 
Deltaseal Bags plus the Deltaseal Packaging 
Machinery. 


Bemis&> 


167 





pint NE RN REMC et 


; 
: 
; 
: 
i 
: 





Long life to hearing-aid batteries 


Longer shelf life and better appear- 
ance are reported as the result of the 
improved packaging program for the 
line of hearing-aid “B” batteries pro- 
duced by the Electrical Division of 
Olin Industries, Inc. 

More capacity has been assured by 
improvement in the construction and 


PLASTIC-COATED LABELS give 


better protection and distinction. 


manufacture of the battery. The 
former gray label wrapper, or sleeve, 
is replaced by a red, yellow and blue 
laminated plastic-coated jacket that 
reduces drying out and, at the same 
time, produces a more distinctive ap- 


> 


NaS 


pearance. Metal-end caps help re- 
duce drying out and give better pro- 
tection. New polyethylene moisture- 
vaporproof sealed shipping containers 
help increase the shelf life of the 
product by keeping batteries fresher 
for longer periods. 

For the 
identifying terminals, the positive end 
of the battery is red and the negative 
end is blue. 


convenience of users in 


The central position of 
the battery is a gold yellow. Red ar 
rows on the sides of the battery point 
to the positive terminal. The positive 
terminal has a raised surface marking 
that can be identified by touch to help 
users change batteries in the dark at 
such times as the consumer might find 
this necessary. 

Olin packages the batteries two 
dozen to a corrugated fibre carton, 
with each dozen batteries put up in 
a single box enclosed in a polyethy] 
ene envelope. Retailers store the 
batteries in refrigerators to preserve 
battery power. The moisture-vapor- 
proof envelope gives added protection 
to keep battery moisture in and out 
side moisture out. 


Depend: 


want to equip wit 


POLYETHYLENE envelope pro- 


vides a moisture-vaporproof seal. 


The envelope also enables the re 
tailer conveniently to remove batteries 
Selec 
tion of the new polyethylene bag was 
made by Olin after more than a year’s 
study to find a material that would 
best satisfy their packaging require 
ments for hearing-aid batteries. 


from stock a dozen at a time. 


Blanker... each designed to 


The SPERR 


Specifications: 
@ Width: 26” to 42” 
@ Circum 


FORD INSTRUMENT COMPANY 


MODERN PACKAGING 





Prize winners 


Winners in the 1950 National Pro 
tective Packaging and = Materials 
Handling Competition held recently 
in Philadelphia were: 

Group 1—Corrugated or solid fibre 
boxes First prize (cylinder kit), 
Charles L. Foy, Detroit Diesel Engine 
Div.. GMC. Second prize (airplane 
high-density passenger seats), K. W. 
Montgomery, Douglas Aircraft Co., 
Inc. Third prize (nails), C. J. Atkins, 
Wilson Steel & Wire Co. 

Group 2—Nailed wood boxes and 
crates. First prize (accounting ma 
chine), Harry A. Hunt, Burroughs 
Adding Machine Co, Second prize 

commutator), Victor C. Krosel, Elec 

tro Motive Div.. GMC. Third prize 
circuit-breaker bushings), H.  H. 
Kelly, Westinghouse Electric Corp. 

Group 3—Wirebound boxes and 
crates. First prize (bed-pan  steri 
lizer), Earl Forsberg, Ohio Chemical 
& Surgical Equipment Co. Second 
prize (solo valves), D. E. Rewoldt, 
Automatic Pump & Softener Corp. 
Third prize (Shell Oil sign), Alan 
Cohen, Steiner Plastics Mfg. Co. 

Group 4—Cleated panel boxes. 
First prize (cleated corrugated pallet 
container), M. C. Koester, Libbey- 
Owens-Ford Co. Second prize (dio- 
rama airplane model), K. W. Mont- 
gomery, Douglas Aircraft Co., Inc. 

Group 5—General. First prize (full 
injector assembly), Charles L. Foy, 
Detroit Diesel Engine Div., GMC. 
Second prize (primal), E. S. Schnei- 
der, Rohm & Haas Co. Third prize 
(nitric acid in metal drum), John C. 
Stock, General Chemical Div. of Wil- 
son & Co., Inc. 

Group 6—Export packages. First 
prize (T-28 elevator), Gale C. Cun- 
ningham, North American Aviation, 
Inc. Second prize (engine intake 
valves), Wilburn Couch, Truck & 
Coach Div., GMC. Third prize 
(tapered roller bearings), Louis A. 
Holder, Timken Roller Bearing Co. 

The Harold Jackson Award Trophy, 
offered annually by Wm. H. McGee 
& Co., Inc., marine underwriters, was 
awarded to Louis Holder for his ex- 
port protective packaging of tapered 
roller bearings and specific accom- 
plishment in the field of corrosion pre- 
vention for machinery. The Irving J. 
Stoller Award for outstanding interior 
packaging was won by Gale C. Cun- 
ningham of North American Aviation. 

The theme of the three-day fifth 
(This article continued on page 173) 


NOVEMBER 1950 





So go all 
Packages 
of... 


Niagara Laundry Starch, Calgonite, Electrasol, 
Soilax, Nabisco Cracker Meal, Sterling Salt 
and the list is growing fast. 


More and more packages are appearing on store shelves with 
“something new added’’—SEAL SPOUTS. 

There’s an added merchandising appeal to packages with 
aluminum pouring spouts. 





They’re easier to open and close— Easier to 
pour —Easier to store. Protect against spillage 
—moisture and infestation. 











Give your packages prestige and a plus-value. Add SEAL SPOUTS 
right in your production line—fast, easy, efficiently. 


We'd like to give you more details. 
Your inquiry is invited. 
*T.M. Reg. U.S. Pet. Off. 


SEAL-SPOUT CORPORATION 


363 Jelliff Ave., Newark 8, N. J. 





se itch a EOE LESTE ELBA LI STS NER TO 


f 
- 
s 


CREATORS OF FINE LABELS 
TAGS AND PACKAGES 


154 WEST 14™ STREET 
WEW YORK, 19 








The PerfeKtum AMPFIL 


Model F-100 





@ A scientifically designed it for the rapid Ailling of empuls, viels, 
bottles and similar in the ph tries, wherein accurate 
repeated and speedy of pred ined ities of fluid are re- 
quired to be introduced into the above containers. The PerfeKtum AMPFIL 
is automatic and easily adjustable and can handle all types of liquids ranging 
from aqueous solutions to light oils. 

Write for details on the AMPFIL 

and our other Ampul washing, fill- 

ing and sealing equipment. 


POPPER & SONS, INC. oan 


Py 
Established 1922 A htun * 


300 Fourth Ave. New York 10, N.Y. NG rie 
Cable Address: TANTALUM 














ALABAMA 
Graham Paper Ce..... . Birminghom 
ARIZONA 


Biake, Moffitt & Towne. .. . Phoenix, 


Graham Paper Co 
ich Paper 
CALIFORNIA 
Bicke, Moffitt & Towne. . Fresno, Long 
Beach, Los Angeles, Oaklond, Sacra- 
mento, San Bernardino, San Diego, San 
Francisco, Sante Rosa, San Jose, Stockton 
Zellerbach Paper Co.Emeryville, Fresno, 
Los Angeles, Oakland, Sacramento, 
San Diego, San Francisco, 
COLORADO San Jose, Stockton 
Carpenter Paper Co.. Sirens: Pueblo 
Graham Paper Co.. Denver 
CONNECTICUT 
Charles F. Hubbs & Co. Bridgeport 
The Rourke-Eno Paper Co. Hartford 
FLORIDA 
Graham-Jones Paper 
GEORGIA 


Co. 
memedié, Tampa 


. Atlanta 
. Atlanta 


Atlanta 


Blake, Moffitt & Towne. . Boise 
ILLINOIS 

Abana Products... 

Bradner Smith & Co.. Chicago 

Graham Paper Co.. Chicago 

ays & Schneider Paper ¢ Co + 

S. V. Cain, Inc. ... Peoria 
INDIANA 

Crescent Paper Co 

Schwartz Paper Co. 
lOWA : 

Coerpenter Paper Ce... . . Des Moines, 
KANSAS Sioux City 

Carpenter Paper Co..... .. Topeka 

Graham Paper Co i 
KENTUCKY 


. .Chicago 


indianapolis 
South Bend 


New Orleans 


Carter Rice & Co. Corp... . . Augusta 
MARYLAND 
Hubbs & Corning Co 
The Whitaker Paper Co. 
MASSACHUSETTS 
Carter Rice & a ee. .. Boston 
Co 1. Cambridge 


Baltimore 


mpany.. .... Worcester 
Bulkley, Dunton & Co. Inc., Springfield 
MICHIGAN 


Cortright Paper 

The Whitaker Paper Co 

Beecher, Peck & Lewis... Flt 

Graham Paper Co. . Grand Rapids 

Crown Paper & Bag Ce. . Jackson 

Bermingham & Prosser 
Cempany.............Kalamazoo 

The Weissinger Paper 

mpaony................Llonsing 


MINNESOTA 


Graham Paper Co..... - Minneapolis 
Carpenter Paper Co... . Min 


NEW YORK 
Hubbs & Howe Co. Buffalo, 
Niagara Folls 


Hubbs Paper Co., Inc... Mineola, L.|. 
“a —_ — a 
Com ... New York 
Herbert J A. ‘post, Inc 
ne Alling & Cory Co 
& F. B. Garrett Co.::.. 
oan CAROLINA 
Southern Paper 
Products Co.... Asheville 
Henley Paper Co. Charlotte, 
Gastonia, High Point 
Dillard Paper Co. * Charlotte, 
Greensboro, Wilmington 
Hubbs & Howe Co. Greensboro 
OHIO 
Milicraft Paper Co 
The Chatfield Paper 
Corp. 
The Whitaker Paper Co Cincinnati 
Hubbs & Howe Co Cleveland 
Reese-Edwards Paper Co.. . Cleveland 
The Scioto Paper Co. . Columbus 
The — h. Michigan Paper 


. Syracuse 


Co 
Toledo aiaeaein ‘ 
Plate Co Toledo 
OKLAHOMA 
Carpenter Paper Co.. .Oklchoma City 
Graham Paper Co. Okliahome City 
Tulsa Paper Co. Tulsa 
OREGON 
Blake, Moffitt & Towne. : 
Zellerbach Paper Co 
PENNSYLVANIA 
Hubbs & Howe Co 
D. L. Ward Co.. 
The Chatfield & Woods 
Co. of Pa. 
Morris Paper Co. Johnstown 
J. N. L. Smythe Co Philadelphia 
Williamsport Paper Co. Williamsport 
RHODE ISLAND 
Carter, Rice & Co. Corp. . Providence 
SOUTH CAROLINA 
Dillard Paper Co 
TENNESSEE 
Clements Paper Co........ 
Graham Paper Co... . 


Portland 


Erie 
Philadelphia 


Greenville 


- Nashville 
Memphis, 
Nashville 
Wurzburg Bros... . Memphis, Nashville 

TEXAS 
Carpenter Paper Co Dallas, 
El Paso, Fort Worth, San Antonio 
Graham Paper Co... Dallas, 
El Paso, Houston, San Antonio 

UTAH 


Carpenter Paper Co. 
Ogden, Solt Lake City 
Zelierbach Paper Co. 


VIRGINA 
Dillard Paper Co. 


Salt Loke City 
Bristol, Roanoke 
Rich 


WASHINGTON 
Blake, Moffitt & Towne... . . Secttle, 
Spokane, Tacoma 
Zellerbach Paper Co. 
Seattle, Spokane 
Spokane Paper & mene 
Company.. . Spokane 
WEST VIRGINIA. 
Morris Paper Co. of W.VA. Clarksburg 
WISCONSIN 





MISSOURI St. Paul 


Carpenter Paper Ce... . Kansas City 
Graham Paper Co.. .N. Kansas City, 


St. Louis 
Smith-Scharff Paper Co St. Louis 


NEBRASKA 
Carpenter Paper Ceo. . Grand island, 
if 


incoin, Omaha 
NEW MEXICO 


Albuquerque 
Albuquerque 


in Paper & 
pont Co 
Sawyer Paper Co. 
Service Paper Co 
CANADA 
f. F. Barber Machinery 
Company, Ltd... . Toronto, Ontario 
Mid-West Paper Sales Ltd. 
HAWAII Winnipeg, Manitoba 


. Honolulu, T. H. 


T. M. REG. U.S. PAT. OFF. 


KIMBERLY-CLARK CORPORATION, Neenah, Wisconsin 


250 Park Ave. New York 17 . 


155 Sansome St., San Francisco 4 


8 S. Michigan Ave., Chicago 3 
. 22 Marietta St., Atlanta 3, Ga. 


MODERN PACKAGING 





THEPHORIN LOTION 
Hoffmann -La Roche Inc. 
Absorbent Packaging 








Maximum protection —in packaging 
of pharmaceuticals 


Want to cut shipping costs — reduce 


damage to your product in transit? Want 
to make your packaging operation 
smooth, fast, up-to-date? Then investi- 
gate KIMPAK* Float Packaging — the safe, 
economical way to ship everything from 
delicate pharmaceuticals to furniture, 
food and even diesel locomotives ! 
KImPAK creped wadding comes in 
rolls or sheets—in abroad variety of spec- 
ifications to cover all Four Basic Methods 
of Interior Packaging: blocking and brac- 
ing, flotation, surface protection and ab- 
sorbent packaging. It’s light, easy and 
pleasant to handle—clean and completely 


Kim 


REG. US. PAT. OFF. & 


“7. mw. REG. U.S. PAT. OFF. 


NOVEMBER 1950 


free from damaging foreign matter. KIM- 
PAK absorbs up 16 times its own weight 
in liquids; takes continuous vibration and 
severe shock. Soft and flexible, KIMPAK 
provides ‘float packaging’’—the world’s 
most effective shipping protection. 
Why not eliminate losses due to dam- 
age and customer dissatisfaction? “Dress 
up” your product, and give it this far 
superior, yet far more economical protec- 
tion. See your nearest KIMPAK distributor 
listed in the classified telephone directory 
under “Packing Materials” or “Packing 
Materials - Shipping” or write directly to 
Kimberly-Clark Corp.,; Neenah, Wis. 


Kimberly 
rk 
A\\ cescacee 


FOREIGN COUNTRIES 


CREPED WADDING 


Demerol Hydrochloride. Photo courtesy of 
Winthrop - Stearns, Inc. 
New York, N. Y 


Phospho-Soda. Photo courtesy of 
C. B. Fleet Co., Inc 
Lynchburg, Virginia 


Brucella Abortus Vaccine. Photo courtesy of 
Fort Dodge Laboratories, Inc., 
Fort Dodge, lowa. 


——— FREE BOOKLET! —_—_——_ 


KIMBERLY-CLARK CORPORATION 
Neenah, Wisconsin MP-1150 


Please send me free, the illustrated 
KIMPAK booklet, “Float Packaging.” 
Name 

Firm 


Address 


City, Zone, State 





AUTOMATIC PACKAGING 
AT LOW COST... 


The Bartelt Packaging Machine is the cost saving, stream- 
lined way to package your product for maximum economy 
and plus sales! 


POWDER ¢ MULTIPLE PARTS * HARDWARE @ LIQUIDS 


Whether your product is liquid, powder, solid, multiple items, 
or requires packaging under nitrogen gas, the Bartelt Machine 
will handle your needs. 


HEAT SEALING FILMS © FOILS ¢ PAPERS 


The Base machine makes a pouch-style bag, opens it for filling, 
seals it, and discharges a complete package. Design allows 
for selection of the best filling equipment available for your 
product, with special feeders for unusual items. Bags may be Fills the bag by count, by volume, by 
made from heat sealing papers, foils, cellophane, lamina- auger, or by special feeders 

tions, etc. A special model is available for polyethylene. Send 


us your packaging problems for analysis and recommendation. Finishes up to 36,000 packages per 
‘ . eight hour shift 


Makes the bag from a roll of paper, 
film, or foil 


BARTELT ENGINEERING COMPANY °* ROCKFORD, 


a.m. steigerwald co. 
ALi TYPES — ALL KINDS 


- : | 
Les yes ant Producers Gummed or Ungummed 


Flat or Gloss Inks 


G inp : L be , Die cut or Square cut 


Embossed Foil Seals 
DIE CUT 


910 Ww. Vv Bu St. H: T 9- 
an ren P Aylor 5400 


DiStributors 
. @ LOUISVILLE MINNEAPOLIS OAKLAND ST. Louis 


Practical Products le Barthe Company Jean S. Ponten Co. Marvin Yates Co. 
416 W. Jefferson St. 3329 Dupont Ave. So. 600 Sixteenth St. Arcade Bidg. 


MODERN PACKAGING 





We wish we could make startling claims 
like these for Empire cans, but inborn 
honesty restrains us. 


Che real facts about Empire lithographed 
cans are these: Empire cans are well con 
structed and very moderately priced. 
Empire creates appealing designs to give 
your products a material sales advantage. 
And these designs are lithographed in 
brilliant Deliveries by 
Empire are as prompt and dependable 


clear, colors 


as tax notices! 


These are not wild claims which you 
you can check 
their validity by asking Empire to submit 
an estimate the next time you need fine 


lithographed cans. 


Empire Can Corfe. 


cannot test yourself... 


220 Ashford St. 
Brooklyn 7, N. Y. 
APplegate 7-4701 


NOVEMBER 1950 


( Article 
annual 
Packaging and Materials Handling Ex- 


continued from page 169) 


convention of the Industrial 
make 
best use of scarce supplies.” Ray C. 
Sell, president of the Society of Indus- 
trial Materials Han- 
dling Engineers, keynoted the meeting 


position was “Packagers must 


Packaging and 


with the declaration that “There is no 
room for waste in these critical times.” 
Col. John A. 


packaging 


Way, chairman, joint 
committee, Munitions 
Board, said that “preparedness prob 
lems” make it imperative that industry 
find ways to conserve materials. He 
added that standardized procedures 
for packaging, handling and_ storing 
are being developed by the Army as 
one Way to Save supplies and cut 
costs. 


Panel chairman R. F. Weber 
Harvester Co., 


Inter 
national Chicago, 
pointed out that raw materials pro 
duced being consumed at a 
100% Korea and that 


the economy is not built to withstand 


were 
level prior to 
increases in demand. 

A spokesman for Kennedy Car 
Liner & Bag Co., Shelbyville, Ind., 
reported that the polyethylene short 


violent 


age is growing so acute that there may 


soon be none available for civilian 
consumption and that foils are also 


tightening. 


Refrigerated— 


( Article 
peratures below 45 deg. F. 


continued from page 126) 

The shipping case had a capacity 
about 50 Ibs. of berries and occu- 
pied 3'/: cu. ft. of space. The weight 
of the shipping case, trays and pad- 
ding material, exclusive of the dry 


Ibs., 


which is only a little more than that 


ice and berries, was about 11 


of four wooden trays customarily used 
Thus, a double- 


with 


for strawberries. 
walled container self-contained 


refrigeration, suitable for small lots 
of berries, was obtained without ma- 
terially increasing the shipping weight. 
The placement of cleats at the sides 
and bottom of the shipping case to 
provide air circulation around the 
commodity made this a_ satisfactory 
container, whereas without the cleats 
it was impossible to maintain satis- 
factory temperatures for the commod- 
ity. 

The amount of dry ice used in these 
tests was probably more than _ is 


needed for commercial 


shipments. | 
Subsequent shipping trials have shown 
that 7 Ibs. of dry ice is sufficient for | 


closures 
are 
Our 
IUSTITERS 


our Only business 


REG. U.S. PAT. OFF. 
& ABROAD 


That extra seal you see 
—the protecting inner- 
seal adhering to the 
bottle when you re- 
move the cap has been 
developed to solve spe- 
cific problems for 
manufacturers who 
package in glass. P: 
lems such as: 


For closures that sell 
call a closure manufac- 
turer. 





HO LWEG PAPER AND CELLOPHANE BAG MAKING MACHINES ° ANILINE PRINTERS 


ROTO-SIMPLEX NO. 1 WITH ANILINE PRINTER NO. 50 


A DUAL purpose machine making flat and gusset bags and bag-envelopes in 
a wide variety of sizes at extremely high speeds. Patented and exclusive 
perforator instead of beater permits faster and quieter operation. Size 
change-over quick and easy. Aniline printers two to six colors in three dif- 
ferent sizes. Demonstration by appointment. For full particulars on prices 
and delivery write to— 


H O L- B A G l l N C ¢ 4614 Prospect Ave., Cleveland 3, Ohio 











Super-clean 


super-fast ROTORMATIC 


GLASSWARE WASHING MACHINE 


ry nestle | WITH AN ELECTRONIC BRAIN 


Washes Any Type of Glassware 
Large and Small Capacities 








LATEX GUMMING 


sticks only to itself Compare These Advantages: 


a : @ Lower Priced. 
for self-sealing bands, wraps ri 
meet your specifications. 
fate) heat, fate) solvent * More efficient. 
@ Simpler, easier to operate. 
vinyliting — lacquering — varnishing — heatseals @ No sorting problems, glass- 


embossing — paraffining — straight cutting — die — ware handled in groups. 
cutting — remoistening gumming nani 
write 


LOM VAMC) MACHINERY, ne 


160 Varick Street, New York 13, N. Y 54 Kosciusko Street 
Algonquin 5-4446 Brooklyn 5, N. Y. 














MODERN PACKAGING 





packagers 
everywhere 


applaud the 


PI 
VAC FILLER 


THERE'S NO FLYING DUST! 
IT FILLS FAST! 


@ for free flowing and non-free flow- 
ing powders 

@ based on the efficient controlled 
vacuum filling method 

@ fills bottles, jars, canisters, cans and 
plastic containers 

@ does not lump or cake powder dur- 
ing filling 

valve 


@ positive control 


dribbling 


prevents 


@ large nozzle openings for rapid fills 
@ cleans completely in a few minutes 
. changes over fast 

@ vacuum line needs no cleaning 
ever 

@ fully self-contained ... just plug in 
for operation 

@ caster 
mounting 

Send for full details now 


ending 


(portable) or permanent 


* Pat 


Packaging Industries inc. 


Montclair, N. J. 


50 Church Street 


NOVEMBER 1950 


| 


overnight flights even during moder- 
ately warm weather. 

This method of handling appears 
to be a feasible one for shipping ber 
ries in planes that do not have re 


frigerated cargo compartments. 


Crepit:  Fibreboard 
Schmidt Lithograph Co 


shipping case, 


San Francisco 


Wake up, Uncle Sam 


(Article continued from page 76) 
specification for the item itself. 

Second: The Office must 
recognize that unless a 
tralized 


supervise the packaging of all the serv 


further 
strong, cen 
authority is established to 
ices, the packaging responsibilty will 
inevitably be re-assumed by the in 
dividual services. This can only re 
sult in a new series of conflicting spec 
ifications, in  inter-service competi 
tion for packaging supplies, in dupli 
cating and overlapping inspection and 
operating procedures, in wasting enor 
mous quantities of packaging materials 
and in risking the adequate protec 
tion of war materiel. 

Third: 
sity of such centralized authority, the 
Office should draft the ablest leader 


that can be found in the packaging 


Granted the urgent neces- 


industry—preferably one who has some 
familiarity with the military organiza- 
tion—and grant to him the powers he 
will need to put the military packag 
ing house in order. 

He must be free to cut through 
military red tape and _inter-service 
politics; to employ from the outside 
and appoint from the services them 
selves an organization capable of su 
pervising a major program; to 
strengthen and lend all possible assist- 
ance to the packaging staffs within 
the individual services, departments 
and bureaus; to coordinate specifica- 
tion revision and to have new specifi- 
cations prepared when and where the 
need arises; to establish training pro 
grams for military personnel assigned 
to packaging responsibilties in the 
field and in depots and arsenals; to 
with the National Re- 
sources Security Board and the Na- 
tional Production Authority with re- 


coordinate 


spect to allocation and conservation 
of critical materials and to expand 
packaging material and container pro- 
duction where necessary; to set up 
procedures necessary to insure inclu- 
sion of adequate packaging provisions 


in materiel procurement contracts; to | 
implement inspection regulations that | 


closures 
are 
our 
business 


our Only 


business 


Screw that sell 
and seal, applied by 
high speed cappers or 
by hand, must be en- 


gineered for your prod- 


caps 


uct as a special part of 
the package designing 
job by a manufacturer 
whose only interest is 
the closure. 


STANDARD C. T. 
METAL CAPS 


Y DOUBLE SHELL 
y DEEP GRIP CAPS 


For closures that sell 
call a closure manufac- 
turer. 


FERDINAND 


COMPANY 





FOR LOW COST=—HIGH CAPACITY 
Product Packaging Use 


GLOBE-KNAPP 


PACKAGING MACHINES 


The new Globe-Knapp wrapping machine 
produces a smart, taut wrap, at high speed 
efficiency for any square or rectangular pack- 
aging requiring individu- 
ally wrapped units at 
LOW cost. Machines are 
streamlined in design, 
easy to operate, simple 
to maintain. Cut your 
overhead and get better 
sales results with a Globe- 
Knapp to fit your needs. 


FY” vavdeh JS—fully automa- 

| tic—wraps 60 to 70 pack- 
ages per minute—to be 

used with cellophane, wax 

paper or heat-sealing foil—produces 
an outstanding SALES impression 
with an attractive, smooth wrap ex- 
actly to your specifications. Investi- 
gate the Globe-Knapp system today. 


Model EZA—fully 

adjustable —semi- 

automatic— wraps 
up to 20 packages per minute 
—simple and compact in de- 
sign, with 5 minute change- 
over to different size wrap. 


THE GLOBE COMPANY 


4000 $O. PRINCETON AVENUE > 


CHICAGO 9, ILLINOIS 


Short on material for packaging or shipping? 


... the perfect, economical replacement 
for expensive, hard-to-get lumber, 
plywood, metal, chipboard and the like! 


Light, but strong... rugged and rigid ... easy to work, 
hard to hurt... that’s Tekwood®. 


A tough kraft-paper-and-hardwood “sandwich” that 
combines durability, versatility and economy. That's 
Tekwood. 


For large jobs or small... for “workhorse” chores 
or glamor assignments... Tekwood gives you more 
strength with Jess weight. That means /ower shipping 
costs. As a light weight container material for air express 
or air freight shipments, it is unequalled. And its smooth 
surface takes either decorative printing or shipping room 


stencils with equal readiness. 

Incidentally, if you have special color requirements 
for decorative packaging, we can match any color you 
specify on orders for 50,000 square feet or more. Ask us 
to quote prices on this service. 

If you're having trouble getting packaging or ship- 
ping materials, find out how Tekwood stacks up to your 
requirements. Once you've tried it, the chances are you'll 
never use anything else. 

A letter will bring you full details on specifications, 
prices and availability. Write today. 


UNITED STATES PLYWOOD CORPORATION 


55 West 44th Street, New York 18, N. Y. 
Manufacturers of Tekwood and Weldwood® Plywood 


Tekwood is a patented product—U. S. Pat. No. 1997344 





MODERN PACKAGING 





will assure conformance with pack 
iging revisions in procurement con 
tracts; to grant contracts when and 
where required to agencies outside 
the military establishments for re 
search and testing that cannot be 
idequately handled by the services 
themselves; to take any other steps 
required to assure the delivery of war 
materiel to our using forces in “first 
class, fighting condition”—and at a fair 
cost to the taxpayer 

He must, in short, be given what 
ever authority he needs to do a job 
ind he must be quite a man! There 
ire men of sufficient stature in the 
packaging industry to assume this 
great responsibility. Let us hope that 
the Office of the Secretary of Defense 
recognizes the need, establishes the 
position, finds the man and drafts him 
for the job before it is too late 


Less glamour— 


(Article continued from page 82) 
industry can perform miracles with 
whatever materials are available, as it 
proved during World War Ii, and it 
will undoubtedly do the same again if 
the situation calls for it 


Crepits: Matchabelli—hat box, Karl Voss 
Corp., Hoboken, N. J.; crown bottles, 
Swindell Bros., Inc., Baltimore, Md.; cap, 
Brass Goods Mfg. Co., Deep River, 
Conn.; veiling, Republic Ribbon & Bou 
Co., Inc., New York; hat pins, C. E. 
Probst Mfg. Co., Newark, N. J... Jacque 
line Cochran—metallic mesh, Allied Dis 
play Materials, Inc., New York. Richard 
Hudnut—carton, House of Harley, Inc., 
New York Gourielli-Top Hat—box, 
Wallace Paper Box Corp., Maspeth, Long 
Island, N. Y.; bottles, T. C. Wheaton Co., 
New York; closures, Brass Goods Mfg 
Co.; decorative slip caps, William J. Hunt 
Mfg. Co., Baltimore, Md.—Cocktails for 
Two: acetate box, Wallace Paper Box 
Corp.; bottles, T. C. Wheaton Co.; clo- 
sures, Brass Goods Mfg. Co. Polystyrene 
foam (Styrofoam) for Gourielli “Flowers 
of the Month” and decorative heads, 
Cutex, Chen Yu, Bourjois “Mais Oui,” 
Alexandra de Markoff's Igloo and Candle, 
Dow Chemical Co., Midland, Mich. 
Alexandra de Markoff's Igloo and Candle 
Harry Poris Co., New York. Gourielli 
frame box and decorative heads fabri- 
cated by Frank Paper Products, Detroit 
Coty—L’Origan gold leaf box coverings, 
Donrico, Inc., New York; box, Ferdinand 
Buedingen Co., Rochester, N. Y.; poly- 
styrene Christmas bells—Harry Poris Co.; 
acetate slipper package—General Electric 
Co., New York; set-up box, Feder In- 
dustries, Inc., New York 


NOVEMBER 1950 


OL 


has a brand new 
Polyethylene Dik ener euitiieis 


with today's material 
e Developed in coopera- 


tion with DuPont engi- 


Engineered to 


neering and research. 


FAST! More bags per minute than ever before! 


SMOOTH! Exclusive Roto “Smooth-Seal”’ design seals without a 
* pucker! 


VERSATILE! Makes bags from either tubing or sheeting. 


Write today for information 


ROTO BAG MACHINE CORP. 
304 EAST 22ND STREET, NEW YORK 10, N. Y. 


Aniline plate cylinders | 


Gears 1/4 C.P. and 10P. 


° 4 
Albert Weiss «co. sizes. \ 


Specialists in building fine rollers and cylinders 





; 
: 
: 
: 


WRAP-ADE 


MODEL B 
HEAT SEALER 
WITH FOLDING 
DEVICE 


One of our complete line of heat sealers 
for sealing, folding, hole punching and 
coding all types of heat sealing bags. 


HAVE Our job is to supply standard equipment to do 
standard packaging jobs like wrapping, sealing, 
You conveying and filling. 

We also design and engineer efficient packaging 
PACKAGE systems, and design and build special machinery 


for special packaging needs. 
PRODUCTION If you need any kind of help in setting up or 
PROBLEMS? modifying a packaging operation, we'd like to 


consult with you. 





Write today for full information on this and other Wrap-Ade Packaging Machinery 


MACHINE CO., INC. 


83 VALLEY STREET BELLEVILLE, NEW JERSEY @ 
PHONE BELLEVILLE 2-6150-1 


Attractive New Sell-on-Sight Design 


POLYETHYLENE JARS 


12 oz. and 2 02. capacity 
Modern, lightweight, unbreakable 


Natural polyethylene always in stock; colors available on order 
Ideal sales maker for creams, cosmetics, ointments, salves, fitted traveling cases, etc. 
Appealing assortment of urea and brass closures available. 


1% oz. capacity 58-400 screw cap finish 
2 oz. capacity 63-400 screw cap finish 


SEND FOR SAMPLES AND PRICES 
Inquiries Invited 


J. RABINOWITZ & SONS, Inc. 
2 Hanson Place Brooklyn 17, N. Y. 


178 


Four Roses 


(Article continued from page 90) 
screwed back into place, it protects 
whiskey flavor—in a way that a shal- 
lower cap could not hope to do. 
The closure liner is glued in and 
consists of pulpboard with vinyl fac 


ing which does not react with whis 


key and affords an excellent, nonpor 
| ous seal against evaporation and 
| leakage. The neckband with its dark 


green background and gold decora 
tion and the deep plastic cap answer 
the company’s demand for p ickage 
design that emphasizes quality. 

The pint and half-pint bottles are 
flask shaped, with tapered sides and a 
concave back, for greater convenience 
in carrying and handling. The cap is 
an aluminum, pilferproof, rolled-on 
closure. The self-threading feature 
means a tailor-made, tight fit for each 
bottle. The closure liner consists of 
an aluminum disk, a pressed-cork disk 
and a pulp disk with vinyl facing. 
The liner is pressed tight when the 
cap is screwed on and consequently 
requires no gluing. 

The recently re-introduced plastic 
jigger cup on pints, molded of phe- 
nolic resin, screws on over the metal 
cap. The strip stamp, of course, goes 
on over the jigger. One advantage 
over the metal cups, used formerly, is 
greater facility for machine applica- 
tion, since the plastic cups do not have 
a tendency to set when being auto- 
matically applied. 


The packaging lines 

All Four Roses packaging lines run 
at a speed of 120 bottles a minute. 
The Frankfort plants have an average 
capacity of about 15,000 cases each a 
day. All plants feature completely 
unitized conveyor systems. In the 
Baltimore plant, which helped pioneer 
mechanized packaging lines for whis- 
key, the conveyor system for handling 


| incoming bottles reduced the cost of 


that operation by approximately 70% 
over the former method of hand truck- 
ing. The bottles arrive in re-ship 
cartons and are loaded onto the con- 
veyor system—which is extended right 
into the freight car—and are carried to 


| storage on the second floor of the plant. 


A system of signal lights helps regu- 
late flow of cartons of empty bottles 
to the packaging lines. Flow of pack- 
age materials from storage to the 
packaging lines is accomplished within 
three minutes. 

Empty bottles are packed upside 


MODERN PACKAGING 








NET WEIGHING 


Model B scale filler with FL gravity flow 
feeder for fast accurate net weighing 
of free flowing products. Beans, rice, 
popcorn, coffee, grass seed, barley, salt 
and similar materials. The model B with 
PFK specified for non free flowing items. 
The double spout discharge hopper 
permits handling hard to open cellophane 
bags at speeds up to 45 or more | Ib. bags per minute. Rated 
4 ozs. to 3 Ibs. with tolerance of 1/16 oz. to perfect. 
Ask for our catalog No. 48 for this 
machine and many others operating 


in milligrams to 100 Ibs. 





WEIGH RIGHT AUTOMATIC SCALE COMPANY 


JOLIET + HLLINOIS + U.S.A. 


For paper board impregnation 
FOR DIP COATINGS 
EMULSIFIED WAXES 
COATING WAXES 

© 
Meet Army and Navy Specifications 
WAXES FOR FUNGUS PROOFING 
Our laboratory will welcome your problems 
* 
Zophar Mills, Inc. has been known 
for its dependable service and uni- 
formity of product since 1846. 


ZOPHAR MILLS, Inc. 


Established 1846 
106-26th Street © Brooklyn 32, New York 


NOVEMBER 1950 








For Sealing and Labeling 
in a Single 
Automatic Operation 


Sullivan Automatic Sealer heat-seals and 
labels Cellophane, Pliofilm, polyethylene, 
and other sealable films all in one automatic 
operation at the rate of 48 bags per minute! 


Label automatically comes into position, fold- 
ing bar neatly folds bag top. Thermostatically- 
controlled heat-sealing jaws seal bag and label 
in one automatic operation . . . economically, 
permanently, efficiently! At the same time, 
it either embosses a date-code, a trade-mark, 
or punches a neat hole! 


NG PROBLEM? 


of heat-sealing equip- 
for every purpose! 
your sealing 


comp 
We manufacture ni 
ment for large and small er = 
ing Enginee 
n Heat-Sealing = 
a tl write for detailed literature and pr 
problem .-- 


HEAT SEALING EQUIPMENT CO. 


135-41 N. 22nd STREET 
PHILADELPHIA 9, PA 




















2ESINA 


CAPPERS 


A model for every purpose... 
A speed for every need! 


STANDARD 
single Head 


CAPACITY 
UP TO 60 
PER MINUTE 


FLEXIBLE 
FAST 


FULLY ad 
AUTOMATIC 


AUTOMATIC CAPPER 


Not an ordinary 
cap tightener 
but a real 

Semi Automatic 
Screw Capper 


Requires no 
Operator 


AUTOMATIC MACHINERY 
COMPANY, INCORPORATED 


URT & CREAMER ST 8 YORK 





~—ah@iprige eeeer 


\ qe wl Ps ee Pe 
Faster Filling with the 
ANDERSON PORTABLE BAGGER 


Designed to handle foods, confections, and numerous 
products in metal, plastic, wood, and rubber. Operates 
with a minimum of effort at a maximum speed. 


Simple adjustment for height...tilting forward or 
backward enables the operator to set machine at 
easiest working position. 


ROCKFORD 


BROS. MFC.Co. 
Tv — Y 


thatmors 4 


BAT 
AN FR 


Stainless steel trough with ca- 
pacity of 200 bags. Adjustable 
to bag sizes. Blower with filter 
keeps bags clean and free from 
foreign matter. 

Send for Bulletin No. 11-29 


ANDERSON BROS. MFG. CO. 
ROCKFORD, ILLINOIS 


LABELS BY THE 
MmILe! 


Did you ever wonder why labels 
are usually delivered cut and 
stacked in bundles?—It's simply 
because paper normally comes 





to the printer in sheets—and most 
label presses are built to use cut 
sheets. 

But Pacific Coast Foil buys both 
foil and paper in continuous rolls, 
and literally produces high qual- 
ity, full color gravure labels by 
the mile! 

Whether you use bottle labels, 
box overwraps, butter or margar- 
ine wraps—investigate the effi- 
ciency of continuous roll labels in 
your operation! Call the sales 
office nearest you today! 


iFIC COAST FOIL CO. 


IVISION OF JORGENSON & CO. 
ERY STREET 1127 WILSHIRE BLVD. 
cisco 11 LOS ANGELES 14 


MODERN PACKAGING 





down, which helps to seal out particles 
of dust or carton lint. When they ar- 
rive at the packaging line, they are 
emptied from the cartons, inspected 
and then positioned by hand for their 
journey through the line. 

For quarts and fifths this means 
air cleaning, filling on a 32-stem ro 
tary vacuum filler, inspection, cap 
ping, application of neckbands, label 
ing, inspection, affixing of strip stamps 
and casing. The last two operations 
are done manually. All others, ex 
cept inspection, are automatic. 

Empty cases are brought overhead 
by conveyor to the packing station. 
When filled, they go through a con 
ventional case sealer, where attach 
ments apply stencilled information. 
Cases then roll onto the outgoing 
conveyor and generally move right on 
to any of three truck docks or eight 
spots for freight cars. 

Packaging schedules are usually 
based on actual orders. For one thing, 
individual states require special 
stamps applied to bottles and special 
information on shipping cartons, and 
packaging for stock is not practical. 

The packaging of pints and half 
pints is quite similar, except that strip 


stamps are applied by automatic ma 
chines. Frankfort took an active part 
in developing this machine which, be 
cause it meant economy, uniform ap 
pearance and higher speeds on the 
packaging line, is now becoming 
standard in the industry. 

Shipping cases employ liners, pat 
titions and top and bottom pads of 
the same strong corrugated board 
from which the carton is made. Car 
tons are wire stitched on the bottom 
and at the side joint for extra strength 
and for protection against pilferage. 
Partitions are slightly higher than the 
bottles to keep load weight off the 
tops of the bottles. Large rose sprays, 
reproduced in color, are features of 
the carton surface so cartons can do a 
promotional job during shipment. 

A packaging line improvement now 
being used on an experimental basis 
employs a scale installed in the con 
veyor line to detect a short-weight 
case. The case, if light, is automati 
cally pushed from the line and at the 
same time a bell rings to bring about 
an instant alert and correction. 

As can be expected in most modern 
distilleries, packaging operations are 
immaculate and safety is stressed at 


uality product 
a aq Scobaess 


HOLM 
Automatic Weighing 
and Filling 


Machines 


If you are interested in reducing the cost of your bag packag- 
ing, an AMSCO engineer will show you how. We can supply 
cost-saving equipment for every operation, starting from the 
roll stock to the finished product . . . bag making, bag filling, 
bag conveying, bag sealing . . . individual units available 
for each operation or complete bag packaging set-ups. 


MSCO PACKAGING MACHINERY, INC. 


all times. To avoid the fatigue whic h 
is common in mass production, opera 
tors on the packaging line rotate from 
station to station every hour. This 
means that all employees become 
skilled in operating fillers, labelers, etc 


in inspection and manual operations 


Advertising and promotion 


Four Roses advertising, handled 
continuously since 1933 by Young & 
Rubicam, is unique in many ways 
Although Frankfort is not by any 
means the largest and richest distille: 
it, nevertheless, packs a heavy-weight 
promotional punch out of all propor 
tion to the size of its ad budget. 

As early as 1933 Frankfort decided 
it couldn't hope to match its larger 
competitors in dollar-for-dollar appro 
priations in all media. It therefore 
determined to concentrate its efforts 
so that it could dominate what for 
Frankfort was the most important of 
the media for prestige advertising 
national magazines. This is not to 
Say that the other media have been 
ignored. Frankfort makes expert uss 
of newspapers, car cards, ete. 

National-magazine advertising, with 
the opportunity to use four-color-proc 





SIMPLEX High Speed 
Automatic Bag Making Machine 








Bag packaging features to meet special require- 


Choose AMSCO to package your product in cellophane, 
maralux, diofane, foil, pliofilm, polyethylene or any other 
heat sealable material . . . printed or unprinted. Savings 
in labor and increased production pay for your AMSCO 
i in a paratively short time. Contact AMSCO 





today! 


31-31 48th Avenue Long Island City 1, N. Y. 
Specialists in Diversified Packaging Equipment. 


NOVEMBER 1950 


ments. 3 illustrations are shown below. 


OSV PRS! 


Sj 





ess illustration, enables Frankfort to 


CARTON exploit fully the beauty of the Four 
Roses trademark. Package identifi 

eomax cation and quality impression are 
TUCKER stressed to the fullest possible degree. 


' —_ From 1933 through 1948 Four 
FAST! = eam 4 Roses spent more than $10 million in 
EFFICIENT! on : ] magazines. Its nearest competitor 
1 . ‘ - spent nearly as much, but the total 
VERSATILE! ‘a 
appropriation was spread out over all 
SAVES MONEY! brands of whiskey in the line. Four 
Roses’ magazine appropriation topped 
; . PPro} PI 
Have you a small or medium-size packagin $1 million in 1948—the largest sum 
; packaging 
operation? The Neomax Carton Tucker can ever spent in this medium on a single 
put your cartoning on a profitable basis. It whiskey brand in one year. 
reduces costly manual handling to a minimum. It has been said that Frankfort has 
With it, one operator can end tuck and close never produced a poor ad. Actually, 


as many cartons as these fermesty did. almost any one of its ads or displays 


could be singled out as a model of 


craftmanship and good impression. 


Suitable for anything that's packaged in tuck 
end cartons. Production: 25-35 cartons per 
minute. Fast changeovers. Compact. Port- 
able. Low cost. 


Many of them have. 
The cake-of-ice display, of course, 
designed and built is the most spectacular promotion the 
by ENGINEERING DIV., | company has had. One reason for 
Get details today. Write. BRISTOL-MYERS CO. exact yoo ssa Tagen a 
| tended its making. Frankfort froze 
9,000 Ibs. of ice, used up 10 doz. 
exes : : | roses and wrote a full-fledged instruc- 
Hy tlliam B. Sanford, Ine. tion manual in determining originally 
601 W. 26th ST.. NEW YORK 1 the best way to freeze roses in ice. 
The ice cake usually was displayed on 
| beer wells in bars, but was such an 
| attraction that it was often given the 





place of honor on a table top—with 
an elaborate drain pan that Frankfort 

3 : rigged up. 
ILS | The weakness of the real-ice dis 
| : play of course, was its perishability. 
up fo : ; 4 It might last for three days in the 
beer well, but scarcely more than one 
day at room temperature. Once the 


oS pounds 


/ / the plastic replica took its place. 
SEALE The plastic cake is ingeniously con 
structed from sheet acetate formed in 


pre rfe ( tly the shape of half cakes and sprayed 


with a blue tint to simulate real ice 


fame of the ice cake was established, 


on th es Ee shadings. The holder for the artificial 
An} plastic top or pliofilm or polyethylene- roses is injection-molded acetate. 
lined bag, up to 3 pound size, can be sealed on Holder is joined to the base of the 
FR the Fry Model CBG Bag Sealer. Not only does display and the halves of the simu- 
y this machine heat seal automatic style and square lated ice cake are joined together by 
style bags, but it simultaneously glues each bag electronic sealing. 

top flat against the body of the bag. The result Frankfort’s Christmas egg-nog ad 

BAG is a finished shelf-type package. has been run—almost without change 
Continuous principle of sealing. Range on cof- each year since 1935. It is probably 
fee from 8 oz. to 3 pounds. Adjustments between the only whiskey ad with a fan club. 
SEALER sizes are simple and quick. May also be used for Year after year, the letters come in 
folding and heat sealing flat silex coffee and other from loyal Four Roses customers say- 
similar bags. ing, “Be sure to run the egg-nog ad 
this year.” Retailers, moreover, report 
‘ca be undue more direct sales can be attributed to 


prices. rge H. FRY Company | this ad than to any other Frankfort 


When corting, © peosiite, 167 Front Street New York 7, N. Y. _— 
your bag and your product. Other memorable displays include 


182 MODERN PACKAGING 








. 
Cady Packaging Micrometers for accurate calipering of 
boards, papers, foils, plastics, felt, fabrics, metals, any material up to ” 
thickness. All have glass covered, horizontal dials, for quick, direct readings 
Used throughout industry, wherever accurate measure is important. Complete 


line includes Laboratory, Desk, and Portable models. Write for complete 
information and prices 


SKILLFULLY 
DESIGNED 


FITS 


mm MANY 


REQUIREMENTS SATISFIED Basis Weight Scales, accurate, direct reading—no computation 


USERS necessary. Tissue Scale on left; Paper Scale on right; weigh sheet of known 
size to determine 480 or $00 sheet weight. Boxboard Scale also available. 
HANDLES Write Cady for complete data 
VARIETY 
OF 


GIVES STOCK 
UTMOST 


PRODUCTION Find out for yourself Today! 


es Write for Information 


MANRIASSET MACHINE CO. 


MINEOLA, N. Y. ¢ Garden City 7-7560 


THE MATEER ELECTRIC FILLER 
HANDLES THEM ALL! 


Cady Bursting Strength Tester registers bursting pressure 


in Ibs. p.s.i. for “Cady” or Mullen Test. 


Meets CCC specifications. Electric 
motor actuates uniform 12 second testing cycle. Extremely accurate every time 


corrugated clamp prevents slippage of material under test. For boxboards, 
papers, fabrics and other materials requiring uniform burst tests 
COMBINED LIQUIDS & SOLIDS © i 


1/500 oz. to 2 Pounds 
20 to 70 Per Minute 
Up to 750°F. 
SAVE TIME AND MONEY 
WITH THE MATEER ALL 
ELECTRIC FILLING HEAD 


Totally enclosed, manual or automatic. 
Accuracy as close as + 42% Synchronize 
this self contained filling head with ex- 
isting production lines and processing 
systems. 

Jacketed and electrically heated hoppers 
available for handling cold and hot ma- 
terials up to 750°F. 

Hot waxes, insulating compounds and 
asphalts handled without difficulty. 
Send full information and samples of ma- 
terial to be tested. Write Dept. 104 for 
fully illustrated bulletin. 


Write for complete information and prices of Cady Testing Instruments for 
packaging materials: Basis Weight Scales for papers, tissues, boards; 
G e Wy) I E H L M ATEE 4 & C 0 e Micrometers, Burst Testers. 


E. J. CADY & COMPANY 134 N. LA SALLE ST. CHICAGO 2, ILL. 


Lincoln Highway «+ Devon, Pa 





NOVEMBER 1950 183 








SPECIAL TREATMENTS of 
Thilco papers provide 
numerous protective func- 
tions. Non-staining, mold 
and weather-proofing, rust 
inhibiting, lominating, 


# 





ond reinforced strength 
ore just a few of the 
unique treatments which 
can be applied. 


the Christmas bell, the Four Roses 


clock and the current ferris wheel. 


ow w | 
W | The latter is the most recent Frank 
| } mM S | fort display. 


TO FUNCTIONAL 


PROTECTIVE PAPER 
PACKAGING 


DECORATED PAPERS in 
Aniline or Gravure printed, 
Embossed — or both! Thilco 
standard stock and custom 
designs provide the eye- 
appealing attraction that 
helps to better identify and 
merchandise products of 
every kind and variety. 


WATER VAPOR BARRIERS — 
Wax or Asphalt laminated, 

coated, treated, of im- 

Pp d are ch istic 


Thilco functional papers. 





SPECIALTY BAGS — large 
or small, plain or printed 
ore tailor-made from any 
Thilco functional paper for 
specific product requirements. 


GREASEPROOF PAPERS of 
every type and grade to 
keep grease, fat, and oil in 
or out where you want it 
are produced by. Thilco. 
They ore readily adaptable 
to end-use conversion 

for protection of foods, 
pharmaceuticals, oiled 
machine parts and nu- 
merous other products. 


Its prestige makes Four Roses a 
popular gift whiskey. The attractive 
styling of the gift cartons developed 
by Frankfort each year has furthered 
this trend. 

This year's gift carton is a striking 
example, with its glossy, dead-white 
background against which appears a 
spray of four of the most beautiful 
roses ever printed. 

As many as 30 color shots of live 
roses are made in a case like this 
to catch the right grouping and per 
fection of form required. The process 
used in printing the cartons employs 
an almost invisible halftone screen 
to retain all qualities of the original 
Kodachrome. This year, more than 
ever, the roses have the center of the 
scene, rising in natural size on a clear 
white background from a rich green 
band. The roses appear to be almost 
three-dimensional as a_ result of 
thoughtful handling of shadings and 
tones and of the shadow thrown by 
the rose spray on the white backdrop. 

The labels used the year around 
are also produced by similar methods; 
the printed part of the package, labels 
and gift carton alike are a tribute to 
inspired designing and to the modern 
reproduction methods that enable an 
artist to use any technique in full 
color, with the expectation of success 


| on the package itself. 


ful reproduction millions of times over 
| 


| Power of trademark 


All the foregoing adds up to a well 
promoted trademark and the power 
of this well-promoted trademark is 
nowhere better illustrated than in the 
amusing tangle that Frankfort had 
some years ago with the complexities 
of Federal and state regulations con 

| cerning liquor displays. 

At a Four Roses promotion confer 
ence, officials were impressed with the 

| beauty of a particularly striking An 
ton Bruehl rose spray which was being 
used in national advertising and on 
display cards in certain states. Know- 
ing that one particular state would 
| permit no brand advertising at all on 
the premises of liquor stores or bars, 
somebody suggested that it might 
meet the state’s regulation for Frank 
fort merely to take the picture of the 
four roses, remove all brand identity 
and advertising copy, and_ simply 
frame it as a lovely picture that bar- 


MODERN PACKAGING 





SK a € x9. 
oh, Kids at school again. Dad at work. a 
It’s menu-study time for Mom. ae ten o'clock scholar must 
stretch her dollar. Help her. ‘a Let her see the 


wholesome goodness of your product dain in protective 
H-A glass prone at her dealer’s. Let her look at 
these glistening . y * nackages again at home for visual 
inventory of her future needs. HAZE 


L- 

















See What They're Packing in 


HOWARD-SEAL 


Reg. U. S. Pat. Office 
Controlled Polyethylene 
PLASTIC BAGS 


ICE CUBES! 


eeeand scores of other perishable 
items ! 





Just think what it could do for YOUR 
product! 
®@ Moisture-proof ®@ Fracture-proof 
® Unaffected by temperature 
changes 
Don’t confuse Howard-Seal with any 
other film. Howard-Seal is controlled 
as to uniformity of thickness, size and 
sealability. 
Sold by leading paper distributors. 
WRITE for Free Samples, full information 
and low prices. 


HOWARD PLASTICS 


Dept. D-4 Council Bluffs, lowa 








Every month the readers of MODERN PACKAGING 





request thousands of informative booklets, catalogs 
and other publications which are listed in the Manu- 
facturers’ Literature page. This service to our readers 
makes it simple for you to send for the literature you 


want. 


' Others use it, 
why don’t you? 


The Manufacturers’ Literature page is printed on 





heavy colored paper, so it’s easy to locate in each 
issue. All you do is circle the items you want, fill in 
the free reply card and mail. And before long, you'll 
receive the literature you have asked for. 

Take advantage of this free service without further 
delay. Turn to the Manufacturers’ Literature page 


now! 


A Service of MODERN PACKAGING 


A Breskin Publication 
122 East 42nd Street New York 17, N. Y. 





tenders might like to hang above the 


| back bar—the company having the 


hope, of course, that this mute picture 


might subconsciously impel a few 


| customers to ask for Four Roses. 


The suggestion was more powerful 
than they thought. The state liquor 


commission promptly and emphati 


| cally ruled that any display of four 
| flowers of the genus rose, pictorial or 
| actual, would be recognized by one 


and all as the Four Roses trademark 
and hence would constitute verboten 
advertising. 


Crepits: (current packages, displays 
and machinery): Bottles—Owens-Illinois 
Glass Co., Toledo. Labels—Lord Balti 
more Press, Baltimore, and U. S. Printing 
& Lithograph Co., Cincinnati. Gift car 
tons—Lord Baltimore Press. Label and 
gift-carton designs—W. Terrell Dickey, 
Louisville. Regular plastic closures- 
Armstrong Cork Co., Lancaster, Pa., and 
Owens-Illinois. Plastic jigger closures 

Armstrong Cork Co Aluminum pilfer 
proof RO closures—Aluminum Co. of 
America, Pittsburgh Neckbands—F oil- 
craft Printing Corp., Brooklyn.  Fill- 


| ing machines—Horix Mfg. Co., Pittsburgh. 


Capping machines—Consolidated Packag- 
ing Machinery Corp., Buffalo, N. Y. (for 
plastic), and Aluminum Co. of America 
(for aluminum RO). Labeling machines 


| —Economic Machinery Co., Worcester, 


Mass., and Pneumatic Scale Corp., Ltd., 
North Quincy, Mass. Air cleaners—Pneu- 
matic Scale Strip-stamp machines 

Wright Machinery Co., Durham, N. C 
Carton sealers—Standard-Knapp, division 
of Hartford-Empire Corp., Portland, 
Conn. Conveyor system—Alvey Con 
veyor Mfg. Co., St. Louis. Displays 

cake-of-ice and Christmas globe, design 
and lithography, Segrist Display Adver- 


| tising, Chicago; plastic shells and globes, 


L. A. Goodman Mfg. Co., Chicago; vase 
and clock displays, Segrist 


‘Ruby beer bottle 


Schlitz, “the beer that made Mil 
| waukee famous,” is being introduced 
| in New Orleans and other selected 
areas in a new 7-oz, ruby red bottle. 


The use of this dis- 
tinctive colored bot- 
tle by the Jos. Schlitz 
Brewing Co. is be- 
lieved to be the first 
time that beer has 
been packaged in a 
red bottle. The fes- 
tive appearance and 
class appeal of the red 
glass is accentuated 
by a rich red, white 
and gold foil label. 


MODERN PACKAGING 





1.C.1. Polythene film... 


cuts packaging osts 


Loose liners of ‘Alkathene’ (polythene) film—chemically resistant and mois- 
ture proof—make it possible to use conventional drums, kegs and fibre- 
board containers for carrying hygroscopic powders, corrosive liquids and 
pastes. Packaging costs are cut, as cheaper and lighter weight containers 
which need not be returnable, can be used, with consequent 

saving in transport and re-use charges. 


* Alkathene’ is the registered trade mark of polythene manufactured by 1.C.1 


IMPERIAL CHEMICAL INDUSTRIES LIMITED 
PLASTICS DIVISION, WELWYN GARDEN CITY. HERTS. ENGLAND 


@ Up to 150 units 
per minute — 
fully glued or 
heat sealed. 


PERFECT REGISTER 
... TREMENDOUS SPEED (%,) 
ZY, 


= 


HIGH SPEED 


Tus brand new No. A-4 aniline printing press 
offers perfect register at highest speeds on 
cellophanes, foils, and other materials your 
customers require for wrapping their products. 
Many other models in our complete line of 
presses are available for the aniline printer. 


Write us for complete detailed descriptions. 


HUDSON -SHARP 


MACHINE CO e GREEN BAY e WIS 


NOVEMBER 1950 


PACKAGING 


INCREASE wrapping production with savings in 
time, money, labor and materials. Wraps products 
of all shapes with materials of all types — without 
stiffeners and without breakage — even to fragile 
products! Only one operator and one helper re- 
quired. Also available with hopper feed for wrap- 
ping stick candy and similar cylindrical products. 
Write for illustrated brochure and complete details. 


HUDSON-SHARP MACHINE CO - GREEN BAY + WIS 





acne eceESPBE I 


ena 


. 


increase sales at very little cost to your production. 


Housewives will eagerly reach for the jar capped by a 


~ r ee dripcut disposable closure. This functional top with the stainless 


ra 
\ 


steel cut-off slide is designed for all liquid foods. 
Comes in three colors; red, yellow, and green. 


Fits standard 48 and 53 mm jars. 


CG 
new sales booster... diffe W 1 disposable closures 


write ondwire j 
for complete information 
and free samples 


‘spensers, nc 6235 s. manhattan place «+ los angeles, california 





FORTHE BEST 
IN BAG MACHINES 


j 
H 
f 
WRITE . 


FOR THE FOLDER THAT LISTS 15 REA- 
SONS WHY ITPAYS ANY CONVERTER TO 
USE THE MATADOR BAG MACHINE. 





200 VARICK ST. NEW YORK 14 








a Are you aware of all 

C | the waysin which 

all you ® plastics can improve 
your product? 

“Vy ” Are you familiar with 

answer es af all the new plastics 

= ®@ materials now avail- 


to all3?) 


eh Do you know the 
; properties of these 
Le ® materials and how 
theycan beemployed 


to better your prod- 
uct? 





No? Then you may be missing out on many ways in 


which plastics can profitably be put to use in your busi- 
ness. 


| Fortunately there is an easy solution: Modern Plastics 
| Magazine is the world’s most authoritative monthly pub- 
| lication devoted exclusively to the application and use of 


plastics for all kinds of products. And you can subscribe 


| to it at a cost of only $5.00 for twelve monthly issues. 
| Why not send in your order now? 


MODERN PLASTICS 


A ae ee | PUBLICATAON 


122 East 42nd Street + New York 17, N.Y 


MODERN PACKAGING 





Famous mountain-movers are: 


1. Faith 
2. U.S. Industry's Packaging Departments 


Faith as a mover of mountains was a 
subject of comment many years ago 
—and the mountains, according to 
general interpretation, are on the ab- 


stract side. 


The mountains of merchandise which 
move across U. S. retail counters in 
folding cartons every week, every 
month, every year, are vitally solid 
and substantial mountains. And this 
mountain-moving job is one for which 
U. S. industry's packaging depart- 
ments deserve a special burst of ap- 


plause. 


NOVEMBER 1950 


Moving a mountain, or several cision, and sturdy protection for the 


mountains, in containers and folding products it carries. Under the super- 
cartons is not a job for men with eyes vision of U. S. industry's packaging 


closed and feet on the desk. departments these qualities have 


Packaging which does its job at top been brought together in a continu- 
efficiency is a result of several kinds ing stream of improvement ever since 
of alertness. It combines artistic ap- the merchandising power of the pack- 


peal, fine printing, mechanical pre- age was discovered. 


Through steady improvement in mill facilities, color printing, lab- 
eratory techniques, and other key phases of carton and container 
production PLANNED PACKAGING provides the packaging industry 
with an important source of ideas, top-quality materials, and su- 
perior manufacturing performance. 


THE OHIO BOXBOARD CO. 
RITTMAN © OHIO 


Manufacturers of paper boord, folding boxes, corrugated and fiber shipping containers, and converted speciolties 
SALES OFFICES RITTMAN * AKRON + CUYAHOGAFALIS + TOLEDO + CLEVELAND + COLUMBUS 
CINCINNATI * YOUNGSTOWN + MANSFIELD + PITTSBURGH ° NEW YORK * CHICAGO 








: 
: 
' 
} 
; 
3 
; 


CLASSIFIED ADVERTISEMENTS 


Modern Packaging reserves the right to accept, reject or censor classified copy. 
EMPLOYMENT + BUSINESS OPPORTUNITIES * EQUIPMENT (used or resale only) 





MACHINERY FOR SALE 





FOR SALE: 1 Lodgeman Bailer—up 
stroke. Makes 1400 to 1600 Ib. bale. 
Excellent shape. 1 Potdevin Varnish- 
Machine with auto. feeder (Dexter 
1) with steam heated ovens for 42” x 
sheet size. 1 Shopping Bag Stitch- 
ing Machine, which stitches and makes 
a handle, all in one Sey — 
by Saranac Mach " 
Levelators. 
chine. 1 small Staude Gluer, 
feet section of conveyor, ideal for waste 
paper handling. | Time Clock System, 
practically new, consisting of: i Time 
Nock with 5 “in” and 5 “out” racks. 
1 Time Clock with 4 “in” and 4 *‘out” 
racks. 3 Factory Clocks. 2 Office 
Clocks. 1 Regulating Unit for cor- 
recting time in even power shuts off & 
operating start & stop horn at pre- 
determined times 











UNUSUAL BUYS for the Packer—late model 
Labelers, all makes, semi and all automatic. 
Pneumatic Scale Packaging Equipment. 
Standard Knapp /429 with motor. Single 
and Double head Resina Cappers. Powder 
Fillers, all makes. Many other items avail- 
able. For better buys and service contact 
Equipment Clearing House, Inc., 289 10th St., 
Brooklyn 15, N. Y. Phone SOuth 8-4451. 


FOR SALE: Modern Clipper Bag Machine. 
Will make flat or gusseted, single or duplex 
bags from Cellophane, Diaphane and other 
heatsealing materials including Pliofilm. 
Size range 1” to 10” wide, 244" to 25” long. 
Complete with 74 foot conveyor. $1,500.00. 
Box 118, Modern Packaging. 





SHEETER-G LUER Wrapping Machine. 
Corl ley-Miller with electric eye. Paces 

ding or bundling opera- 
tions. Glues, cuts, and conveys cello- 
phane or paper bands or sheets to 
wrapping crew. _ Lab bor Saving. Good 
condition. Originally cost $3500, will 
sell for $130 fob St. Louis. E. Ruder, 
Angelica Uniform Co., 1427 Olive St., 
St. Louis. 

















ONE SINGLE section floor Model Triangle 

“Elece-Tri-Pak” weigher No. 6293, with over- 
head hopper and parallel trays. Uncrated 
but has never been in use. Purchased from 
factory in September 1948 for $1,020.00. Price 
to-day probably iy higher. Will sell for 
cash for $750. f.o.b. New Orleans. Purity- 
Reiss Candy Co., 419 Decatur St., New Or- 
leans, La. 





FOR SALE: 1—Self-Adjusting Stand- 
ard oe mt Sealer & 30’ Com- 
carton 834” 
long 314" eo x gi high, Maximum 
iste” long x 1144” i 
2—Ceco Adjustable. 

Sealers Model A3901-12. 8—Pneumatic 
Seale Pouch type Tea Bag Machines. 
World 3B Wraparound Labeler. 





1—World Improved Automatic Rotary 
Only a partial list. Send us 
po teenie Consolidated Products 
Co., Inc., 16-20 Park Row, New York 7 
N. 3, Phone: BArclay 7-0600. 











ONE MILLER heavy duty wrapping machine, 

6625, 110 A C Motor, 24” sheeter, single 
running glue “—r° 18 months old, excellent 
condition. Box 119, Modern Packaging. 


HELP WANTED 





WANTED. Manager for technical 
sales service or commercial develop- 
ment department in division of large 
well-known manufacturer. Graduate 
chemical engineer or c he mist esse mtial. 
Applicant should 


or supervisor of Tech 
Sales Service Department in packaging 
plastics, chemical or food fi 
33-49. Salary open. qu 
fidential. Box 123, Modern paakugiae: 











WANTED: Ambitious Salesman experienced 
in folding cartons. Excellent opportunity to 
advance to Sales Manager. Midwest Location. 
Give Experience and Personal History in reply. 
Box 975, Modern Packaging. 





WANTED. Divisional sales manager 
for = ion of large manufacturer. To 
se ophane and related materials. 
10 years selling experience with 5 years 
industrial sellit a essential. Must have 
3 years isional manager with 
res i s of salesmen selection 
trai a. directing at least 5 sales- 

Age 32 to 49. Salary dependent 

oe ge ET Inquiries kept 

Box 124, sder Pack- 











WORKS MANAGER—in well-known mid- 
western company manufacturing specialized 
packaging materials. Experience requ 
industrial engineering culm n F 
management in a_ converting tees ration, 
preferably in printing industry. Must have 
experience installing standard cost system. 
Responsibilities include manufacturing, engi- 
neering and tabor relations. Salary com- 
mensurate with ability. Please furnish com- 
plete resume of experience and qualifications 
in reply. Box 128, Modern Packaging. 





WANTED. Salesmen for division of 
large well-known manufacturer, to 
specialize in sale of cellophane and 
related materials. 5 years industrial 
sales experience in food or packaging 
field essential. Age 27-40. Salary 
$6,000 and up depending upon quali- 
fications. Box 125, Modern Pa ckaging. 











SITUATIONS WANTED 


PRODUCTION MANAGER. [Industrial gga 
meer. Young executive, 42, enjoy work and 
people experienced materials handling, chemi- 
cal and food production, also machinery 
manufacturing, operated own business, have 
South American contacts. Prefer south cen- 
tral location. Write Box 117, Modern Pack- 
aging. 


LAMINATION, EXTRUSION, Coating. Pro- 
duction and development. Experienced as 
technical director in both electrical and 
chemical fields. Textiles, papers, films and 
flexible metals industrial and defense pack- 
aging materials and products including pipe 
and thin polyethylene film. Inorganic and 
organic resins and rubbers. Can be available 
for two days per week on permanent basis. 
Reply Box 999, Modern Packaging. 


ARTIST-PACKAGE-DESIGNER—young, dy- 
namic creative ability-ingenuity to develop 

ideas—good eye for 

] roduct styling, 

modeling, illustration, typography, 
layout, versatility, eks conne 
Manufacturer, distributor, or promoter who 
recognizes ¢ lity in the physical appearance 
of his product, packages that have eye appeal, 
and more portant the buy appeal. Box 126, 
Modern Packaging. 


YOUNG MAN, 36, 8 years extremely successful 
selling; enthusiastic over the packaging busi- 
ness and ex a earning possibilities, desires 
selling pos with progressive packaging 
i o following but do have con- 

to make good. Like to ot 
people and like to sell. Can establish new 
territories or Id up new ones. Box 120, 
Modern Packaging. 


PACKAGE DESIGNER would like additional 
accounts, on free-lance basis; 
versatile, capable of producing designs ra 
ple and dynamic 
highly qualifie ed in both acaetiie 
sdesigning trade-marks. Helene B. 
m. 280° Madison Avenue, New York 16, 
MU 5-638 


SALES EXECUTIVE with seventeen years in 
the folding box industry desires change. Ad- 
vanced from pressman to Sales Manager in 
fourtee n years. Experience covers estima 


st or any castern con- 


nection. Box bt Mode orn Packaging. 


MISCELLANEOUS 


PRINTING, on narrow web papers, foils, 
ophane or polyethylene. Roto- 
ng, max. web width 10". Press 
for special narrow jobs at a 
price. Send samples of 
what you want to print or write for our price 
list. F.C. Kilb Co., 140 East 2nd St., Mineola, 
L.1., N. ¥. 





ACCOUNTS WANTED 
ganization has been established for 
over twenty years and is dominant in 
the Philadelphia Market in the sale of 
lithographed labels which are sold to 
canners, manufacturers and grocery 
distributors. We desire to represent 
an additional high quality, non-con- 
flicting account in the packaging field 
for this territory and invite response. 
Box 121, Modern Packaging. 


Our Sales or- 











WEST COAST Representative wants connec- 
ti with reputable convertor. Qualified to 
sell polyethylene, plain and printed, pliof 
and barrier materials. Can give volume dis- 
tribution. You must be able to furnish qual- 
ity materials at competitive prices on the 
West Coast through jobbing distribution. 
Interested only on commission basis. Refer- 
ences will be given. Box 122, Modern Pack- 
aging. 


WANTED: Plastic scrap and rejects in any 
form. Cellulose Acetate, Butyrate, Poly- 
styrene, Vinyl Polyethylene, ete. We pay top 
prices for clear, colored and printed scrap in 
any quantity. Box 781, Modern Packaging. 





Up to 60 words..........$7.50 
Up to 60 words (boxed). .$15.00 





All classified 


advertisements payable in advance of publication 


Up to 120 words........$15.00 
Up to 120 words (boxed). $30.00 


For further information address Classified Advertising Department, Modern Packaging, 122 E. 42nd St., N. Y. 17, N. Y. 


Up to 180 words........$22.50 
Up to 180 words (boxed). $45.00 








190 


MODERN PACKAGING 





THE HANDIEST 
PRESS we 


© PRINTS SCOTCH TAPE IN TWO COLORS 
AT HIGH SPEED 
¢ SLITS, PERFORATES AND REWINDS 


HIGH PRODUCTION FEATURES! One operation does it all! 
Operator merely removes printed rolls and puts on new ones. 
Exclusive automatic unwind and rewind allows machine to run 
continuously. Recommended for 

quality printing on tape, paper, 

celloph . Ace dates any 

stock up to 6” in width. 

Auto Printer incorporates . 

big press advantages : 

which assure big press 

quality and production at low 

operating costs. Features include 

individual lateral and circum- 

ferential register controls, No-Flex 

plate rolls, and specially treated 

impression rolls to insure perfect 

register. Metered ink foun- 

tains, using Evenflo engraved 

Screen rolls, supply ink in just 

the right amount. Variable 

speed motor and jog control 

included. Parts are standard 

and interchangeable. Uses 1/4” 

circular pitch gearing. 


PAMARCO ieee’ 


PAPER MACHINERY & RESEARCH @ 
1014 OAK STREET e ROSELLE, NEW 
denials. 7 peace 





INC 








WANTED 


4 TOP-NOTCH Point-of-Purchase 


SALESMEN 


By one of the country’s foremost manu- 
facturers of 3-dimensional counter and 
window displays. Men with creative 
selling ability and good following will 
be given preference. Earnings un- 
limited. Salesmen will be backed by a 
versatile creative art staff and con- 
struction experts. 

It is our opinion that the type of 
men we select will be interested only 
in a commission arrangement. 

All replies will be kept strictly 
confidential. 

* 


BOX NO. 115 




















NOVEMBER 1950 


JERSEY jie 


A coffee company in the Southwest was 
“giving away” an average of 1/8 oz. with 
every 1 lb. package due to overweights. 
Now, with Triangle Elec-Tri-Pak Weighers, 
they weigh and fill packages to an average 
accuracy of plus or minus 1/32 oz. Maximum 
variation is only 1/16 oz. — underweights 
are rare. The saving in coffee alone averages 
$35.00 per day! ... enough to pay for the 
machine in only 100 days operation. 


The new Elec-Tri-Pak machines fill bags, 
jars, cartons, cans by weight to hairline 
accuracies like these: 


2 Coffee + 1/32 oz. 

® Gran. Sugar + 1/32 oz. 
@ Onions + 1 piece 
© Cookies, candies + 1 piece 


® Potato chips + 1/16 oz. 
How much of your product are you giving away? Triangle 


precision weighers will curb your generosity. WRITE TODAY 
explaining your requirements, ASK FOR BULLETIN. 


RARER 
TRIANGLE PACKAGE MACHINERY CO. 


6627 W. DIVERSEY AVENUE, CHICAGO 35 


Boston 
Denver 


New York * Sanfrancisco * 
Baltimore + Dallas * 


Sales Offices: 
Jacksonville * 


Los Angeles « 
Portiand « 


191 





INDEX OF ADVERTISERS 


NOVEMBER, 1950 








Aluminum Co. of America 7 
American Can Co............ 71 
American Resinous Chemical 


Amsco Packaging Machy., Inc.. . 
Anchor Hocking ay ha lorp.. . . 
Anderson Bros. Mfg. ( 
Armstrong Cork Co........... 
Arrow Mfg. Co., Ine 
Avery Adhesive Label Corp... . . 


Bartelt Engineering Co. 

Beck, Charles Machine Corp... . 
Battle Creek Bread Wrapping 

Machine Co. 

Bemis Bro. Bag Co........... 
Bensing Bros. & Deeney...... 
Betner, Benj. C., Co.......... 
Black-Clawson Co., The 

Burt, F. N., Co., Ine. 


€ ‘ameo Die & L abel ae - 

( selanese Corp. of America, Plas- 
ties 

Champlain Co., Ine. 

Chicago Carton Co. 

Classified 

Cleveland Container Co., The. . 

Columbia Protektosite Co. 

Be ae Packaging Machy. 


Co 
Cum Belt OS Ee 
Crawford, John W., Co. 
Cromwell Paper Co........... 
Crown Can Co. 
Crown Cork & Seal Co........ 
Crystal Tube Corp. 


Denton Corp., The........... 
Dispensers, 

Dobeckmun Co., The 

Dodge Cork Co., Ine. 

Dow Chemical Co., The 
DuPont Cellophane 

DuPont Cel-O-Seal 


Eastman Kodak Co. 

Empire Can Corp 

Ermold, Edward, Co.......... 
Extruders, Inc 


ee Oe ee eee 

Food Machinery & Chemical 
Corp. 

Forbes Lithograph Co......... 

Ford Instrument Co. 

Frazier & Son 

Fry, George H., Co. 


Gardner Board & Carton Co.. . 
Gaylord Container Corp 


Globe Co., Th 


Globe Products—Heat Seal Corp. 156 


ew Tire & Rubber Co., 


Gottseho, Adolph, Ine.. ... . 160 
17 ‘ 73, 175 


Gutmann, Ferdinand & Co.. 


Hayssen Mfg. Co. 
Hazel-Atlas Glass Co 
a “aoe It Div. of Globe Prod- 


Heinrich, H. H., Ine. 
Herrmann, John G., Co... ..... 
Hinde & Dauch 

Hol-bag Inc. 

Holes, Floyd A., Ce 


192 


| eee 186 

Hudson-Sharp Machine Co..... 187 

Imperial Chemical Industries 
Lid. 

International Printing Ink 


Jones, R. A. & Co., Ine 
Kaiser Aluminum & Chemical 


Keiding Paper Products Co... .. 
Kidder Press Co., Ine 
Kimberly-Clark Corp 
SSS 
Knowlton, M. D., Coo... 2.065. 
Koppers Co., Ine. 


Lord Baltimore Press, The 

Lowe Paper Co. 

Lusteroid Container Co., 
The 

Lynch Corp 


Manhasset Machine Co. 
Manufacturers Literature 
Maryland Glass Corp. 

Mateer & Co., G. Diehl 
MeLaurin-Jones Co. 

Mead Board Sales Co., Inc... .. 
Michigan Carton Co. 

Miller, Walter P., Co., Inc... .. 
Mills, Elmer E., C 

Minnesota Mining & Mfg. Co.. .2 
Moore & Munger 

Mosstype Corp. 

MRM Co., Ine 


Nashua Gummed & Coated Pa- 
WEF Riss ccoveccvevece vees 

National Adhesives 

Namco Machinery Ine 

New Jersey Machine Corp. 

Niemand Bros., Ine 


Ohio Boxboard |S eee 189 
Olive Can 
Onford Paper Co... .... 22.80. 


Pacific Coast Foil Co. 

Package Machinery Co........ 

Packaging Industries, Inc... ... 

Paisley Products, 

Paper Machinery 
ne. 

Paterson Parchment Paper Co. 

Peter Partition Corp 

Peters Machinery Co. 

Phoenix Metal Cap Co. 

Plax Corp. 

Pneumatic Scale Corp., Ltd... . 


& Research, 
13 


‘Popper & Sons, Inc. 


Potdevin Machine Co Tare Se 


Rabinowitz, J. & Sons, Ine.... 


Rayon Processing Co. of R. 
Ine. 

Redington Co., F. B 

Republic Foil & Metal 
Inc. 

Resina Automatic Machinery Co., 
Ine. 

Rhinelander Paper Co........ 

Riegel Paper Corp 

Ritchie, W. C., 

River Raisin P. ape Ns a's 60508 

Roto Bag Machine Corp.. 

Oe Se ee eee 


Mills, 


Sanford, William B., Ine 
errr 8 
Schmidt Litho Facing 152 
Seal-Spout Corp 169 
Sefton Fibre Can Co.......... 40 
oe LY eer 165 
Sheffield Tube Corp., The 
Shellmar Products Corp 
Smith, H. P., Paper Co........ 
Southern California Plastics Co. 
Standard Printing Co......... 
Standard-Knapp Div. of Hart- 
Sou@-tamapive Ce... 2... 0.200% 
Steigerwald, A. M., 
Stokes & Smith Co........... 
Sullivan Heat Sealing Equipment 
Co. 
Sun Tube Corp. 
Sylvania Division (American Vis- 
cose Corp.) 
PRs sine adecccaneeddiens 


Taber Instrument Corp 
Terkelsen Machine Co......... 
Thilmany Paper Co. 
Transparent Wrap 

Corp. 
Traver Corp 
Triangle Package Machinery Co. 
Tri-State Plastic Molding Co... . 
Tupper Corp 


Union Paste Co., The 

U. S. Plywood Corp 

OS PPT ee Cee 
Upressit Products Corp 


Vanant Products, Ine 
Vertrod Corp.. . 
Visking Corp., The. 
ws Right Automatic Scale 
Wei »iss, _— we ee eae 
Wirz, A. H., Ine. ape es 
Wrap- Ade Machine, Co. 
Wright Machinery Co. 


Zophar Mills 





A BRESKIiN PUBLICATION 





ReRAgIOT 


Published by Modern Packaging Corp. 
122 East 42nd Street, New York 17, N. Y. 


MODERN PACKAGING 











The Tupper 
sir ond 


liquid-tight 
flexible Pour 
All cover is 


NOVEMBER 1950 














FORMAL NOTICE! 9th November, 1949 


EXCLUSIVE! 
U.-S. Patent #2,487,400 


The Tupper Corporation has attained a position 
of leadership in this industry by incurring 
great expense and expending painstaking effort 
in the development, design, manufacture and 
exploitation of its many world-known products. 


The Tupper Corporation further has anticipated 
the inevitable attacks to which leadership is 
subject and has taken measures provided by law 
to preserve the creative rights to its products, 
methods and design by patent protection both in 
the United States and abroad. 


Tupper Seals for Tupperware shown in this advere 
tisement are just a few of the forms covered in 
this manner and are specifically covered by U.S. 
Patent #2,487,400. 


Only the Tupper Corporation, by U.S.Patent 
#2,487,400 has the right to make, use and vend 
container closures in connection with any and all 
types of containers throughout the United States 
and its territories as covered by the claims of 
the Patent. 


Tupper Corporation will protect, according to law, 
the exclusive rights above granted 


TUPPER CORPORATION 


The cover of the Tupper- 
ware Bread Server which 
serves os a bread tray 
also is designed to give 
similor results as Tupper 
Seal, air and liquid-+tight 
Flexible covers. Keeps 
contents fresh as no other 
such container. 


Ge 


When equipped with Tup- 
per Seal, air and liquid- 
tight, flexible covers, 

Bowls 








\\ SPRA- AINI ie 


Ph, ©., &; 
ile 34° Ave 
~ * Fa oth 
De, St 
ne / 
=, / 


ae 


. : ‘ Spra-tainer was the first and original light- 
Outstanding Bridgeport Products In The Crown Spra-tainer: weight pressurized can, and is still the leader: 


PLASTIC COAT + AER-A-SOL +» GOOD-AIRE + RESIDUAL SURFACE AER-A-SOL + MOTHPROOFER FIRST ON THE MARKET, FIRST IN SALES. 


One of America’s Largest Can Manufacturers Or W \ CN 


Plants at Philadelphia, Chicago, Orlando * Branch Offices: New York, Baltimore, Pittsburgh, St. Louis * Division of Crown Cork & Seal Company 


194 MODERN PACKAGING 





te 





ail 
° a reaches for packages with “‘per- 
sonality’’... many good products are sales failures 
because of lack-lustre packaging. Michigan cartons 


stand out in any display . . . their point-of-sale ap- 





peal is the result of combining good boxboard with 


outstanding designing, printing and boxmaking 


Michigar ¢nnron co. 


BATTLE CREEK, MICHIGAN 








Shibbue for hard-to-package products 


Shellmar’s Controlled Be Shelimar’s Controlled Polyethylene Film aif Film 


Here, in ————— view, are some of the 
products successfully packaged in Shel- 
lene. These and other applications of this 
remarkable film are now taking all of our 
production that can be allocated for civil- 
ian use... . military and rearmament pro- 


grams are taking increasing quantities. 


We are expanding production as fast as 
possible to meet both military and civilian 
needs. If you have been considering 
Shellene for your product, we'll gladly 
help you design and plan your package 
now so that you'll be ready when the 
material is again available. 


POTATOES 








FRESH VEGETABLES 


AUTOMOBILE PARTS 


BATH SOAP 


LATEX PILLOWS 


SHELL WALNUTS 


FRESH VEGETABLES 








RUBBER TOYS MEN'S SOCKS BATH CRYSTALS POULTRY DRY CHEMICALS 





we | 
Ga\ = 
weet Available Now for MILITARY USES 
we _\ : 





Shellene is immediately available for 
packaging materials going to our 
armed forces. In World War II, 
Shellmar was foremost in the de- 
velopment and production of war 
packaging. Again today, a special 
department has been set up to assist 
you in the procurement of packages 
for war production. 


PRODUCTS CORPORATION 


General Offices, Mt. Vernon, Ohio 
SALES OFFICES IN PRINCIPAL CITIES 


\ 


MARSHMALLOW HARD CANDIES 


POTTING SOIL 


Usk )” 


Whether your pack- 
aging is for military 
or civilian use, a 
Shellmar consultant 
will gladly submit 
Shellene samples, 
estimates and plans. 











Plants: Mt. Vernon and Zanesville, O. * South Gate, Calif 


FROZEN VEGETABLES FROZEN POULTRY NYLON YARN 


Mexico City * Medellin, Colombia * Sao Paulo, Brazi