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ER > OCTOBER 1956 


Mint — 


AND OFFICE EQUIPMENT DEALER 







ational Stationery 
Office Equipment 
sociation Convention 


SEPT. 29-30, OCT. 1-2-3 


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S ACE 


STANDARD 


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—— ea ACE STAPLE 


REMOVER 
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ACELINER 


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ACE CLIPPER 


CE is well known the world over, as TOP 
QUALITY Stapling Equipment. This 
enviable reputation was won by building ma- 
chines, for over twenty-five years, that per- 
form perfectly for all types of office and 7 li 
industrial uses. They are made with fine- ere S T e op Ud Ity 
watch precision from finest materials. And 
year after year, for more than a quarter cen- > 
tury, this far better quality has resulted in 
enthusiastic customer satisfaction and fast, L | n e T h at A S S U re 5 Fa st 
profitable repeat sales for our dealers. You, 
too, can get a bigger share of the Stapling > 
Equipment business in your territory by fea- Pro f | ta b | e Re p e at Sa | es 
turing, and recommending the ACE Line 
above all others. Do you need additional stock 
or free advertising material now? 


Sold Through Dealers Exclusively! 


SEE THE COMPLETE ACE LINE AT THE N.S.0.E.A. 
CONVENTION, CHICAGO, SEPT. 29—OCT. 3rd 





ACE FASTENER CORPORATION, 3415 NORTH ASHLAND AVENUE, CHICAGO 13 
CANADA: CANADIAN STAPLES LTD. 6705 Upper Lachine Road, Montreal 28 © 258 Wallace Ave., Toronto 




















Your Best Buy’s 


ONGOL 


2,162 words 





for 


* 
one cent 








*In actual writing tests by New York Testing Laboratories, ing. “MONCOL, 
No. 2 pencils averaged 16,230 — per pencil, which at the retail price 
of 72¢ is 2,162 words per penny. Large lots mean even more savings. 





fconomy’s only one reason why Mongol is America’s preferred pencil! With Mongol, writing’s easier in every way. 


eap Pencils 


& 


MONGOL 


Mongol writes blacker with less bearing 
down... writers say it actually stimu- 
lates flow of thoughts. Only \fongol has 
Complastic Lead...finer particles of 
graphite are tightly compressed for 
smoother writing, longer wear, 

Mongol nee ds le Ss sharp ning “or the 
points don't snap or crumble. \longol’s 
exclusive Woodclinching Process binds 
lead to wood for built-in strength. 


h 
l hardness for every use and every taste } 


EBERWARD F 


NEW YORK © TORONTO 


\Vfongol alone has erasers of “Pink 
Pearl” quality. Soft, smooth, pliable 
“Pink Pearl’... America’s favorite 
eraser. Cleans as it erases — and it 


wont roughen the paper. 


2 for 
\Vfongol alone has the 
neu bull's eye de Pree 15¢ 
marking...for instant 


degree identification. 


n its favor is Mongol! 


ts its quality 
in writing 


TEAR OUT THIS ADVERTISEMENT— WRITE IN ON YOUR COMPANY LETTERHEAD FOR A FREE SAMPLE 








and an interesting display of Dennison Products 


in Booths 3 and 4 at the N.S.O.E. A. Convention 


~ 


~ 


——— = = = ce ee 


We'll be waiting for you 


with a hearty New England welcome 





Be sure to visit the Normandie Lounge at the Conrad Hilton 
and see the display of Dennison self-selection fixtures. 


Demnnisow 


FRAMINGHAM, MASSACHUSETTS 


4 
A 





pir THA = =| = 2A KO 





DEAR 
READER 





The big show is coming up. Of 
course, a trade convention is much 
more than just a “show,” it is truly a 
business event. 


And, with 400 manufacturers’ dis- 
plays set for the 1956 NSOEA conven- 
tion in Chicago, a great deal of busi- 
ness will be transacted right there at 
the show. However, the finest feature 
of an industry meeting like this is the 
opportunity for stationers and office 
equipment dealers from one area in 
the country to sit down and discuss 
mutual problems—and_ solutions — 
with their compatriots from other sec- 
tions of the nation. 


There will be dealers who, for one 
reason or another, feel that they can 
not attend this convention. If this issue 
is successful in persuading some assoc- 
iation members not to miss the conven- 
tion, then I will feel that our pre-con- 
vention efforts have been worthwhile. 
When you take a look at the schedule 
of events listed on Page 27, I’m sure 
you will understand my reasoning. 


Window displays can be attractive 
and achieve their purpose without up- 
setting the year’s advertising budget. 
In the second article of the new dis- 
play series, “Display With Inexpensive 
Props,” on Page 64, C. Arnold Carlson 
shows three types which can be built 
with simple materials. 


Next month we will include com- 
plete convention coverage in keeping 
with our policy of reporting major 
news in the industry. And for you con- 
ventioners, we are furnishing up-to-the 
minute news coverage in our MODERN 
STATIONER CONVENTION DAILY, dis- 
tributed each morning before the day’s 
activities start. 


G4 Sack 


MODERN STATIONER, OCTOBER, 1956 


MODERN 
OPMMONO 


AND OFFICE EQUIPMENT DEALER 


HAROLD O. SHIVELY, Publisher 
DAVID MANLEY, Editor Emeritus © ROBERT SCHRANCK, Managing Editor 
TOM CASSIDY, MARGARET MYHRE, BEN MARSH, Associate Editors 

Dr. C. L. LAPP, Consulting Editor 

HARRY RAMALEY, Production Manager 
MARSHALL REINIG, President 

ROBERT EDGELL, Executive Vice President 

GENE KUEFNER, General Manager 

DAVIDSON PUBLISHING COMPANY 

405 E. Superior St., Duluth 2, Minn. 

New York 1: Robert Shearman, 250 Fifth Ave., MUrray Hill 3-4723 


Chicago 11: Harold E. Sullivan, Jr., 540 North Michigan Ave., WHitehall 4-5407 
Los Angeles 34: Dick Meyer, 3137 Kelton Ave. BRadshaw 2-1456 


CONTENTS 


OCTOBER, 1956 VOL. 36, NO. 10 


Dear Reader 5 
By Bob Schranck 
A Letter From Washington 7 
New Products 18 
In My Opinion F 25 
By Harold O. Shively 
Industry Plans Largest Products Display 26 
NSOEA Convention Program 27 
NSOEA Convention—Fundamental Facts—Friendship—Fun— 
Fraternization J; 28 
NSOEA Contests Stimulate Interest . oe 31 
NSOEA Convention Committee 32 
Vice Presidents Stress Importance of Attending Conventions 33 
Exhibitor’s List ! : 34 
Exhibition Floors 36 
NSOEA Measures Its Success by the Growth of the Industry 38 
NSOEA Laments the Loss of Two Officers aaiate 39 
Products Featured at NSOEA Exhibit 40 
Display with Inexpensive Props 64 
Office Supply Companies Expand : 66 
Can You Improve Your Sales Effort? 68 
By C. L. “Chuck” Lapp, Ph.D. 
News of People and Events : 70 
The Stationers Calendar oe 100 
Classified Advertisements 101 
Index to Advertisers 102 





Mw 


MODERN STATIONER is published monthly by Davidson Publishing Company, Publication 
office, Waseca, Minnesota; Editorial and Executive offices, 405 East Superior Street 
Duluth 2, Mi offices, 250 Fifth Avenue New York 1, New York, 
Marshall Reinig, president; Robert Edgell, executive vice president; Anita Reinig, 
secretary; Gene Kuefner, treasurer. Single copies 30c. Subscription rates, $3.00 per 
year; Canada and foreign, $5.00 per year. Application for acceptance as controlled 
circulation publication pending at Waseca, Minnesota. 








et us prove how to double 
your pencil profits! 


» « » when you sell 


SEMI HEA 


with NEW Ads like these in 


LANOLIZED LEAD | TIME, NEWSWEEK, 


NATION'S BUSINESS, 
writes TODAY'S SECRETARY 


far smoother 7 2 


LANOLIZED LEAD! 
lasts 


far longer 


Last year’s sales of Semi-Hex broke every record 
in General’s history — sending sales soaring 
66% over the previous year. 


Just an accident? Not by a long shot. 


Semi-Hex sales so far this year are blazing at 
a hotter pace . . . with many dealers doubling, 
even tripling, their pencil profits! 


Unbelievable? Almost, we'll agree. But let us 
prove our point . . . by giving you the complete 
story on General’s powerful sales promotional 
plan. Then judge for yourself how it can be put soem tans 
to work now for you — in doubling your courant 
own pencil profits! 


Write for full details today! 





- v 
conditionally 9 #e 


We vt you ma 


of Semi-Hex 
ands, or buts- 


General Pencit Company | 


JERSEY CITY 6, N.J 

















| letterfrom Washington...r 


MODERN STATIONER and 
OFFICE BQUIPMENT DEALER 
Washington, D. C. 
September 15, 1956 


Tax recommendations to aid small business, recently released by the 


Special Cabinet Committee on Small Business, will receive careful consideration 
in the next session of Congress. 











The most advantageous recommendation would lower the corporate tax rate 


from the present 30 per cent to 20 per cent on all corporate income under 
$25,000 annually. 


The committee, which was composed of members of the President's Cabinet 
and other high-ranking federal officials, explained, "While taxes on all 
corporate business should be lowered in time, the present proposal would 


reduce the taxes on small corporations, which constitute the great majority." 


Another proposal of this Cabinet Committee would permit closely held 
corporations with ten or fewer stockholders to exercise the option of being 
taxed as a partnership rather than as a corporation. Such an option, in 
the view of the committee, would encourage small businesses to incorporate 
in order to secure the advantages of limited liability and continuity of 
legal existence, without assuming the added burdens of the corporate tax. 


A third tax recommendation would allow small firms to use the new 
formulas for accelerated depreciation under the 1954 Revenue Code for the 
purchase of used equipment and buildings. At present, a stationer putting 
up a new store can use the rapid tax amortization formula, but one who 
buys an existing building can not. The Cabinet Committee feels that a 
majority of small businesses buy older buildings and should be given the 
same opportunity for fast depreciation. 


The committee also recommended tightening of the anti-merger statutes 
as provided for in a House-approved bill which died in the Senate at the 
close of the last Congressional session. This bill is almost sure to be 
enacted next year, regardless of which party controls Congress. 





It is extremely likely that the Treasury Department will oppose the 
tax recommendations listed by this committee, because they would result 
in an estimated revenue loss of about $740 million annually. 


A Census Bureau report on its 195i, Census of Business shows that in 
that year there were 1,56 wholesalers of stationery and office supplies. 
Their total sales amounted to $369,772,000, while their listed costs 
totaled $96,675,000 or 26.1 per cent of their sales. 





Government economists figure that 


the Labor Day-Christmas period will 





be chalking up an all time selling re 


cord Just about every form of income 





--wages, salaries, rentals, profits 
headed higher. Even farm income, whi 
of strength. Soil Bank payments wi 


Most types of retail stores 
The Commerce Department reports th: 
of 1956 were four per cent above tl 
meat markets, bakery stores and 


a 
aAuU 


July and August did not turn 


ong 


A@ 

lividends--are at a peak and appear 
ch has been sliding, is showing signs 
be made in noticeable amounts. 


2nonn 
Pv ii 


shown gains this year over last year. 
otal retail sales for the first half 
Only 


dealers failed to show gains. 


7 


se for the same 1955 period. 
obi le 


to be off months, probably because 





of vigorous promotions at the retail 
right around the monthly average 


Sales figures for the balance 
misleading. Because of general pricé 
dollars will be higher than increase: 

These rising prices are apt 
the campaigns. Until the last cou 
stable. During the first year of th 
cost of living index was 11.4. By + 
only to 114.5. | 


Now, however the 

Inflation is once again the 
Administration wanted to come out 
needed as a down payment on a house. 
him that this would cause even more 
before it was even officially f 


Wo 
wU 


W 


Form 720, the quarterly federal 


10 
uo 


ws 
J+ 4 


roposea 


level, July and August sales were 
ll of last year. 


the year are apt to be somewhat 
increases, sales rises measured in 
in the volume of goods sold. 


Aw ‘ 


d as a political football for 

months, the cost of living was 
isenhower Administration, 1953, the 
end of last year, it had climbed 

x has reached 117, and the trend is up. 


_+ 


Recently, the Federal Housing 
big cut in the amount of money 


bi 
VL 


ha 
But the President's advisers warned 
flation. So the plan was vetoed 


Ao 


excise tax return, has been greatly 





simplified by the Internal Revenue Se 


rvice, The revised form has been cut 





in half and now consists of 


Now, all that retailers have tx 
the tax due the Government under the 


jewelry, furs and toilet preparations. 


and adjustments have to be listed. 
computed must still be retained for 


Resale price maintenance, u 


ner 


ne 


r than two pages as formerly. 
bother with, is a simple listing of 
four retailers' excises - luggage, 
No longer do total sales, exemptions 
cords from which the taxes are 


possible audit, however. 


called fair trade, took another blow 





to the chin in late August, when thé 
non=-signers of fair trade contract 
set by the manufacturers. 

Colorado court, and virtually kills 





+ 


The cash budget for the 1957 fis 


$3.7 billion. This budget 
the national economy. It 
social security, c service 


. 74 
77 | 
4a Vit 


ea 
This rulin 


, 


Colorado Supreme Court ruled that 
could not be bound to observe the prices 
eld an earlier decision by a lower 


he state's fair trade law. 


rn 
up! 


cal year is estimated at a surplus of 
red to, has the greatest impact on 
receipts and expenditures for the ; 
funds, left out of the national budgete™ 

















ACTIVE AND PROFITABLE 





LOOSE-LEAF COVERS 


Ameriga’s Fastest Selling Binders 


<a 


Duo-Tang’s new items, new materials, and 


4, catalogs. Duo-Tang is ideal for the sim- 
§ b:\ plest of briefs or businesses’ finest pres- 
of . ont 


Pentations. Duo-Tang answers any loose- 
r” leaf problem. 


Duo-Tang’s variety of colors and mate- 
tjzials make it the “easiest to sell” line you 
kan stock. Your customers know it by its 
dod looks . . . you know it by the added 
“profits and prestige that accrue to your 

ore. Write for catalog. 


<— ” 
THE ORIGINAL LOOSE-LEAF COVER 


] 


WITH BUILT-IN FASTENERS \ \ " 
\ \ 
\ < 


e \ 


200 South Peoria Street, Chicago 7, Illinois 












UMETHING Ne 


A Great New 
Advertising Campaign to 
Help You Sell 
More Norcross Greeting Cards 


Begins October 15 


Norcross advertising will appear regularly through- 
out the year. The purpose is to establish more 
firmly in the public mind the quality products made 
by Norcross . . . and to provide you with hard- 
hitting selling aids. 

Every ad will have a direct sales approach. 
Norcross will use its advertising to SELL . . . not 
only greeting cards in general . . . but particularly 
your wider selections and complete displays of 
quality cards from Norcross. 


Norcross advertising will appear in full-color pages 
and double spreads in Life magazine and the 
Ladies’ Home Journal, two of America’s most 
powerful selling and merchandising aids. 


These magazines reach more than 23 million 
American women every issue ... women who are in 
the higher-income, better-educated brackets, and 


who are the heavy buyers of Norcross products. 


eos) ae 




















NUM NORLHL 


Pe OP Se Pe ee ee a ae ae ee ee ee ee ee em ee eee eee ae ee 


A Striking New Trade Mark > 


This new trade mark is bold, distinctive and 
eye-catching. It has memory value. The 


public will soon recognize it at a glance. NORCRO Ss 


Norcross plans to use it always .. . and it 


will pay you to make good use of it, too. GREETING CARDS 
A New Slogan for Cards! 


“Say the things you want to say’’ We polled a scientifically selected 
sample of American women. They told us this: people look for cards that say 
what they want to say, and say it better than they themselves can. We made that 
thought into a slogan which sums it up: “Say the things you want to say.” 
ds It will pay you to use this slogan, too: 


‘*Wrap your gifts in beauty’’ What a natural! We've used those words be- 
fore, but not as a selling slogan. Now, the slogan will be featured in all gift- 
wrapping advertising and promotion. 


A New Slogan for Signature Notepaper 


ages 
a the “Right for you and informal, too!’’ This slogan tells the whole story of 
eal Norcross Signature Notepaper . . . the right . . . the proper . . . the polite thing 
to use. Yet it maintains the air of informality which is always in good taste. 
rillion — : . 
soni Get your tie-in material . . . and use it! 
» ond Identify your store as Norcross headquarters. At your request, Norcross will 
ducts. mail you free point-of-sale promotion kits containing all the material you will 
need to tie in with individual advertisements as they appear. 
Order these kits from your Norcross salesman. 
& e 


NORCROSS, Inc., 244 Madison Avenue, NewYork 16, N.Y. 





i 
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A New Slogan for Gift Wrappings , 
| 
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Veda Sotuoluces the Newest 
Ly Lik tn Stecoul Fofes | fr S92/ 


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see 


Never before have businessmen been wider awake to 
the need for real protection for their records. And 
never before have you had the record safe to show a 
businessman that would sell itself as fast as the new 
Protectall. 


The gleaming new Operations Panel. . . with its new 
“Counter Spy’’ Lock and modern jet-trimmed handle 

. gives ita look as modern as a new 1957 automobile. 
And the new color-styled shades exactly match the 
newest in office furniture—another fast-selling plus for 
the new Protectall line. 


And don’t forget, every Protectall Safe bears the inde- 
pendent Underwriters’ Laboratories, Inc. ‘‘C’’ label, 
certifying it has passed their severe one-hour fire test, 
and the Underwriters’ T-20 Tamper-Resistant and 
Relocking Device Labels. So you're talking real pro- 
tection, real insurance savings when you're talking 
Protectall. Get set now to cash in big on the new 
Protectall line. 


Write for full profit details and catalog showing the new 
line of Protectall Safes. Dept. 928-4 








m4 


New “Counter Spy” Lock... 
New Streamlined Operations Panel... 
New Color Styling . .. head list 
of new features that will make 
Protectall more than ever 
“the fastest selling line 
of safes in America.” 


New “Counter Spy’’ Lock has numbers on top edge of dial 
| instead of face. Only the person working the combination can 
}// see numbers dialed 


Complete range of models in New “‘Color-Styled’’ Shades for the modern office. 
Colors include Desert Sage, Mist Green, Bankers Gray, Copper Tan, Chesapeake Green. 


Outside Dimensions Inside gee App 
High Wide Deep High Wide Wei 


a |__| 


ACCOUNTANT 


Protectall Safes 


HAMILTON, OHIO 
Division of The Mosier Safe Company 


Be sure to visit Protectall Exhibit Booth 152 at the N.S.0.E.A. Convention. 








en. 
Weight 
305 Lbs. 


’ 
j 


Lia tHTHe 


Letters are for love’s language” says this full-color ad featuring Eaton’s Open 
Stock Papers, in Ladies’ Home Journal, October issue—readership 9,700,000 


One word says it all... EATON 


Eaton's Open Stock Letter Papers —the most famous writing papers of them 
all. These classics are in demand all year ’round—know no “slow season” nor 
mark-downs. They increase volume and profits—are considered the most 
important business builders by thousands of Stationery Departments. Shown 
here, popular Randomweave, Calais Ripple and the new, Personal-Type-Rite 
—only three of seventeen different papers (in a range of colors, sizes, textures 
and prices) that are always available. 


Many of these famous Eaton papers 
are also available in 

DOUBLE QUANTITY BOXES 
These tested, promotional items 
build unit sales and profits 

. deliver fast turnover. 








or Ullts the word 1s IN ut 


Ads like this, introducing Eaton’s newest fashion and gift papers, will be seen this 
Christmas buying season in Vogue, Glamour, The New Yorker, Christian Science t 
Monitor. Perfectly timed to bring Eaton’s message right into your customers’ 
homes when they are most in quest for the gift of beauty. 
Han 
‘ : ; -— ; or leat 
Gain tremendous selling power for yourself by tie-in promotions, using advertising style 
mats, radio script and displays that Eaton supplies free. 

play pl sr 


acce 
top } 
est 

‘rou! 


These new stylings indicate the scope of Eaton’s beautiful Fall and Holiday line. 


ilustro 
ends, ‘ 
two pé 
Tortois 


Give the Sitt ot Dente st 


You will find these beautiful letter and note papers among Eaton's sought-after gift ideas 
MING GARDEN poetic, silver-lustre linings, $1.19 
= = " . se GALA floral design touched with gold, $2 
BA I OON S ADAM'S 'N EVE'S — dual gift for her and him, $2.50 
FINE LETTER PAPERS DEMI-NOTES — in tasseled gift box, $2 
HIGHLAND CAB s] assorted colors for well-dressed visits by mail, $3.50. 


DOME CABINE mood-matching beauty, $4 At fine stores, everywhere. 


EATON PA PORATION i‘ »y PITTSFIELD MASSACHUSETTS 
‘erven 


















r gift ideas 








» ‘round profit and prestige. 





Ui Leatner 


rOY Heal 
Blwre 


aCCessories 





the word is EKATON 


Handsome and original ideas in finest quality 
leather for the home and office. Accessories 
styled to appeal to both men and women. 


For years, Eaton’s famous Laura Lee Linder 
accessories have provided fine stores with their 
top promotional gift items as well as the smart- 
est in genuine leather accessories for year 


illustrated: Leather bound Webster Dictionary, Steerhide Book- 
ends, Steerhide Barometer, “Continental”, combination unit with 
two pens and desk-necessaries; Desk Pad, Tortoise Library Set, 
Tortoise Magnifier. 





For Desk Records the word is EATON 


Eaton's Nascon At-A-Glance Products make it easy for you to supply 
your customers with every kind of personal record book for home and 
office use. The unique At-A-Glance features bring back customers 





who ask for Nascon, by name. 








Engagements To Remember”. Convenient and attractive 
page arrangement for notes and appointments. Bound in 
simulated leather in decorator pastels: French Blue, Beige, 
Rose, Turquoise and in rich library colors. 





Duodex”. 


Purse size address and memo book. Includes 
alphabetical index, perforated memo sheets, pencil. In 
beautiful new gold-woven cloth bindings; also available 
in simulated and genuine leather. 


Ask for 0 = 
AT-A-CLANCE 


appointment books 














Display units like this, showing Nascon’s most popular items 
point up the unique At-A-Glance advantages . . . 
turnover with minimum selling effort. 


insure fast 


‘"AT-A-GLANCE- 































For Typewriter Papers 
the word is EATON’S Berkshire 


A Berkshire Typewriter Paper for Every Business Requirement 
Only Eaton offers you such a complete range of wanted 
papers—each planned and made to be the best of its kind. 
Each with special features that make for easier, faster sell- 
ing. Available in packets and reams in a variety of sizes 
and weights from extra lightweight to heavy 24-lb. papers, 
with envelopes to match. 


For the customer who wants the very best. 
Eaton’s Berkshire Parchment, Berkshire Linen and 
Berkshire Bond Typewriter Papers 


Eaton’s papers with the built-in sales features: 
Corrasable Bond—ergses without a trace. 
Diamond White —the whitest white bond ever made. 





An economical paper with quality assets, 
Eaton’s Eminence Bond. Shown, Eaton’s lightweight 
Eminence Bond. In five weights, in legal and business sizes. 




























EATON'S CORRASABLE BOND 


erases without a trace, 















One word 
sells it all... 
EATON " 


EATON PAPER CORPORATION <*.; PITTSFIELD, MASSACHUSETTS > 


Showrooms in: Chicago, 6 North Michigan Avenue 
New York, 475 Fifth Avenue 














Ye 


Twen 
best « 
catchi 
It’s 
LIFE 
Dictic 
black 
the bi 
ever 
Merri 


Yo 
exclu 
Merri 
notice 


Che 
in toc 


ANOT 
Besid: 
promir 
unabr 
New | 
tionary 
will be 
perfect 
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ments 
week, 
The A 


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and f 
mater 





















This 


ectacular 


Advertisement 
Can Double 
Your Sales! 


Twenty-six million people—including your 
best customers—will get copies of this eye- 
catching advertisement next November 26th. 


It’s a spectacular big color half page in 
LIFE, featuring Webster’s New Collegiate 
Dictionary in its bright red jacket against a 
black background. It’s a “stopper” — probably 
the biggest identification a single volume has 
ever had—and it’s going to help you sell 
Merriam-Websters for Christmas. 


You can double your sales by building an 
exclusive mass display of red-jacketed 
Merriam-Websters where they’re bound to be 
noticed, remembered ... and bought! 


Check your inventory, and get your order 
in today. We'll make immediate delivery. 


ANOTHER BIG EXTRA 


Besides being featured 
prominently in Life, the 
unabridged Webster’s 
New International Dic- 
tionary, Second Edition, 
will be promoted as the 
perfect family gift in spe- 
cial big-space advertise- 
ments in Time, News- 
week, The New Yorker, 
The Atlantic, & Harper's. 


Write for catalogue 
and free promotional 
material. 








































The Christmas gift most likely to succeed! 


Name anyone on your Christmas list 
and here is the gift most likely to 
succeed. Probably no other gift will 
be used so often, appreciated so long. 

Webster’s New Collegiate Diction- 
ary is an original and useful gift — 
for friends who enjoy reading, stu- 
dents, business people, those to whom 
correct information is important, 
people like yourself! And, it’s the very 
best desk-size dictionary you can give. 
It’s the only one based on Webster’s 


New International Dictionary, Second 
Edition, recognized as “the Supreme 
Authority” of the English-speaking 
world. It is required or recommended 
by nearly all schools and colleges 
throughout the country. 

Give the best. Select your choice 
today from the many bindings avail- 
able at your book, department, or sta- 
tionery store. $5. Thumb-indexed $6. 
Especially attractive de luxe bindings 
in striking gift box, $7.50 to $12.50. 


For that extra-special gift 


Choose the ultimate in dictionary ownership 
the superb combination of the famous 
Webster's New International Dictionary, 
Second Edition, and the Merriam-Webster 
dictionary table. The 3.350-page unabridged 
dictionary contains over 600.000 entrics, 
12.000 illustrated terms, 35,000 biographical 
and geographical entries. $39.50 and up. The 
handsome table, in a fine walnut finish, har- 
monizes with any furnishings. $29.50. 


Insist on a genuine Merriam-Webster 
Look for this trade-mark 
REG. U. S. PAT. OFF. 


G. & C. Merriam Company, Springfield 2, Mass, 
Adv. Copyright by G. & C. Merriam Co. 





G. & C. Merriam Company — Springfield 2, Massachusetts a Wlevuam-Webslr 














Markwell “New Look” 

A modernized approach to retail 
sales, called the “New Look’ has 
been announced by the Markwell 
Manufacturing Co., 200 Hudson 
Street, New York. New packaging, 
lower prices, new displays, new bro- 
chures for retail salesmen, new mats 
and envelope enclosures are all hoped 
to increase product acceptance. 

Probably most helpful to dealers 
are new point-of-sale displays for 
window and counter, incorporating 
the “New Look.” The displays in- 

clude a complete supply of staples, expected to stimulate tie- 
in sales. 


Concise Dictionary Edition 

The Concise Edition of “Webster's New World Diction- 
ary’, containing over 100,000 vocabular entries selected on the 
basis of how frequently they occur in contemporary newspa- 
pers, magazines and general books of fiction and non-fiction, 
was published by the World Publishing Company on August 
20th. 

The first printing of the new dictionary is 25,000 copies, 
and a second printing has already been planned. The Concise 
Edition contains over 600 illustrations, designed and selected 
for maximum usefulness to the reader. 7 


New Rememo Seller 

Ketcham and McDougall, Inc., 
Roseland, N. J., offers dealers a 
colorful, three dimensional coun- 
ter display to attract sales for the 
company’s Pat Rememo pad and 
pencil. 

Easily set up, the display is 17 
inches high and holds three Re- 
memos, allowing the dealer to 
show a variety of colors. Two Re- 
memos are hung on the _ back 
board as they would appear on 

a kitchen wall; the other lies flat 
on a walnut base, giving the customer an idea of how the 
accessory would look on a home or office desk. 


Self Feeding Pencil 


Recently market- 
ed is the Tru-tip 
self feeding pencil. 
— ae Hand = adjustment 

to write and to re- 

tract is unnecessary 

although it  pro- 
vides continuous writing from one stick of regular solid thin 
lead. 

Colors are black, gray, red, blue and green with a 
chromed top, colorful erasers and stainless steel tip. The 
pencil is produced by the Tru-tip Writing Instrument Cor- 
poration, 153 10th Avenue, New York City. 


18 


Moodmatch Stationery 

A rainbow arrangement of cluo. 
size single sheets in five assozted 
colors are being made by Eaton Paper 
Corporation, Pittsfield, Mass. 

Eaton's Moodmatch has 50 sheets 
of paper, 10 each of white, pink, 
green, grey and blue. There are 40 
envelopes, eight of each color. The 
box retails at $2. 


Cabinet Safe 
A new cabinet safe 
finished in maple, dark 
walnut or light gray- 
wood has been intro- 
duced by the Richard- 
son-Dallas Company, P. 
O. Box 677, Richard- 
son, Tex. 
It measures 13 x 13 
x 28-inches and houses 
an electrically welded all-steel safe using national 3-number 
combination locks. The safe is 121. x 93% x 8-inches. It 
has a velvet jewelry or cash drawer and the interior is flock- 
coated in decorator colors. It retails at about $42.95. 


Gift Wrap Ensembles 
Packages containing 

everything necessary 

to wrap and prepare 

gifts have been added 

by the Tuttle Press 

Company, Appleton, 

Wisconsin, to their 

line. 

Each ensemble contains two sheets of 20 x 30 inch gift 
vrapping, two hanks of ribbon and two gift folders. One 
of the new lines offers a choice of five different Christmas 
design ensemble assortments, while the other line provides a 
choice of five different everyday ensemble assortments in- 
cluding birthdays, showers, weddings, etc. 


Masterpiece Personalized Cards 
Masterpiece Studios announced this year's Albums of 
Masterpiece Personalized Christmas Cards. All three albums 





present different selections—a total. of 106 different designs. 

The new Masterpiece line features new designing, im 
cluding a wide choice of “long-slims’’ and new use of col 
or, including water colors. Also featured is a broad range 
of Christmas cards especially designed for use by business 
firms and professional people. 


MODERN STATIONER, OCTOBER, 1956 








say wt with \ % pi Sales sun 
4 we a because the DIXON 
os “Did you say 


¢ A 
pink, ‘ 


re 40 * 
. The ; color pencil promotion is 





redder and hotter than ever! 


DIXON THINEX* DIXON BEST 
t safe 


, dark DIXON ANADEL 

&tay- 

intro- The red-hot reaction to this promotion has prompted us 
chard- to re-employ the Dixon Lady in Red! She will continue 
any, P. to impress your customers with the “colorful, wonderful 
chard- difference” in Dixon Color Pencils! 
»x 


— in turnover and more profits in color pencils . . . Dixon 
yumber 


It will provide: 


For more push in promotion, more sell in selling, more turn 


es. 


flock- @ New Dealer Aids, including an attractive self-selling 


color pencil display, high-fashion blotters with your 
imprint; new, vibrant color charts. 


An exciting new ‘Did You Say Red?” Color Pencil 
Campaign in such publications as Office Manage- 
ment, International Blueprinter, American Artist and 
Art Direction. 


We'll be waiting for you at 
; DIXON BOOTH +89 
7 s Ln 3 NSOEA Convention * Conrad Hilton Hotel 


ristmas September 29 to October 3 
ides a 
ts in- 


head fast LS" DIXON V THINEX V CA {MINE RED 


ims of 
albums 





Lerner. AON 








designs. 


A America’s Favorite All-Purpose Pencil ! 


IBLE COMPANY 
eets, Jersey City 3, New Jersey 


OR ee ee ai 


ye 


































= , Growing 


(cS more 








every 


day... 


Men and women everywhere are 


finding the take-it-with-you Pocket ~ 
Stapler a real convenience . 
Salesmen, insurance men, doctors, 4 ea 
lawyers, teachers, students, air line ; Jf, = 
hostesses, office workers, housewives a — Ag 
— everybody praises this pen-size >, .” 


stapler 


The morket for the Duo-Fast Pocket 
Stapler grows larger and larger 


Slip off the cap 
ond there is your 
hondy stapler 


Profit on Refills — The demond for 
extra staples keeps increasing. They are 
packed 24 packs of 1000 staples to each 
counter dispenser. Retail price 25¢ each 
A sure money-maker for you. 





A Gift of Distinction — Someone is 
always looking for an attractive, un- 
usual, useful gift The Duo-Fast 
Pocket Stapler fills the bill perfectly. 
Has the gift qualities, is gift-boxed, 
and is gift-priced at $2.95 each. 

—] 





on 





Helpful Sales Aid — To help you with 
— your selling job, we furnish display cards, 
{ I envelope stuffers, window streamers, and 
——— newspaper mats. 


/ 
{J 


| 






“a 





The Duo-Fast Pocket Stapler is growing more popular 
every day Why not order o supply? Send this coupon 
for complete information. 


th 





ea 


FASTENER CORPORATION 
860 FLETCHER ST. © CHICAGO 14, ILL 





Please send complete information on the pen-size Duo-Fast 


' 
' 
' Pocket Stapler 


f Store Nome... Ne eee ee 
J Address. cevnenens oe tetnee cs canteens on ot ements atnenene on 1 
NS ee ee ‘ 


























of rr 


Montag Stationery Ballerinas 

Graceful ballerinas, in- 
spired by one of Devas 
famous paintings, are re- 
produced on box tops 
and stationery in a line 
of Montag Christmas zift 
stationery. 

The Montag Brothers, 
Inc. stationery is deco- 
rated with gold and sil- 
ver embossed ballerinas 
in various authentic bal- 
let positions. In white, 
pink and green, the stationery is packed 30 sheets and en- 
velopes to the box, retailing at $1.50 


Christmas Thank You Notes 


A new set of “After Christ- 
mas” thank you notes has been 
introduced by the Nile Running 
Studio, Claremont, Calif. The four 
designs show an impish little San- 
ta Claus in humorous poses. The 
16-card box will retail for $1.00. 





New Ash Tray 


A new ash tray called a Secretary- 
Saver’ has been marketed by Airkem, 
Inc., 241 E. 44th Street, New York City. 
The top section is a molded glass 
dish and the bottom is a circular dise¢ 
of green gel. The gel is made of odor 
counteracting chemicals. The tray with 

gel sells for $2 and refills that last about a month cost $1. 





ed 
7 


New Type Form 

A new business form has been added by the National 
Litho Forms Company, 18003 Euclid, Cleveland. 

The new insurance report is an 814 x 11-inch three-part 
carbon interleaved readyset form. Also introduced was a pana- 
graph voucher check form. They are available without imprint. 


Desk Secretary 


Rand Products Company, 203 Bergen 
Turnpike, Little Ferry, N. J. has announced 
the development of a new desk secretary 

Called ‘Deskette”, the new product 
consists of a bakelite bullet desk lamp 
mounted on a metal base containing two 
ball point pens and a letter holder. The 
shade is available in six colors. The unit 
retails for $4.95. 





Gift Wrap Papers 

Availability of its new Christmas line of ‘“Sasheen” brand 
printed gift wrap papers in ream roll length for in-store gift 
wrapping was announced by Minnesota Mining and Manufacturing 
Company, St. Paul, Minn. 

Twelve new colors and patterns are featured. The Christmas 
prints come in 18, 20, 24 and 30-inch wide rolls that are 833 
feet long. 

(Continued on Page 98) 


20 MODERN STATIONER, OCTOBER, 1956 














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k City. 
1 glass 


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f odor 
y with 
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Jational 


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acturing 


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, 1956 























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Never before have you been able to offer your customers 
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Each order swiftly custom filled upon receipt 

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‘oing to the NSOEA convention 
G this fall? How much will you get 
out of it? 

Despite the fact that our industry 
enjoys perhaps the finest annual con- 
vention held by any national associa- 
tion, many of those in attendance an- 
nually go away without reaping nearly 
the benefit they should from the well- 
planned smoothly-conducted affair. 

Each year the NSOEA presents to 
those attending the huge Chicago meet- 
ing a multitude of profit-making ideas, 
a wealth of information on products 
and management problems, and valu- 
able indications of business trends. Yet, 
many persons spend—and waste—val- 
uable hours at the gathering absorbing 
only a little of that which is available 
to help him improve his business. 
Don’t be one of them! 

How can you realize the maximum 
benefits at the convention the size of 
NSOEA’s? Careful planning of your 
convention participation seems to be 
the only answer. 

Attendance at a convention is a busi- 
ness function. It’s not a vacation. Like 
any business move, it should be plan- 
ned. It's time you can most profitably 
spend by having a well-planned pro- 
gram for the study of products and 
business operations. 

Plan your own convention program 
now! Plan now. Make every minute 
of your convention attendance a min- 
ute in which you acquire information 
which will be profitable to you. 

Perhaps these suggestions will help 
you more productively cover the huge 
NSOEA convention and exhibit: 

1. Use this issue of the MODERN 
STATIONER and OFFICE EQuIP- 
MENT DEALER as an aid in your 
planning. This special issue is 

designed to provide you with 
complete information about the 


MODERN STATIONER, OCTOBER, 1956 


No 


/n my Opinion 


convention, the subject matter 
to be covered at its meeting, its 
exhibits and the personnel who 
plan to be in attendance. It is 
distributed far enough in advance 
of the convention to allow you 
the opportunity of reading, ab- 
sorbing and planning at your pre- 
convention leisure. 

In your planning allow yourself 
sufficient time at the convention. 
It is a vast exhibition, full of con- 
structive ideas and presenting 
many new things, but it is ex- 
tremely time consuming. In addi- 
tion, the well organized informa- 
tive mectings of the convention 
are extremely valuable, too. If 
you are to least the 
highlights of the convention's 


cover at 


program and see the major part 
of the displays, you will have to 
allow yourself a lengthy stay at 
the NSOEA convention. 


. There will be some things that 


you will particularly want to see. 
Make a list of these. In the confu- 
fusion of crowds and the excite- 
ment of seeing new things, it is 
easy to overlook something that 
is of particular interest to you. 


. Provide yourself with some sort 


of notebook. It can contain the 
list of items that you want par- 
ticularly to see, but it also can 
provide a place to record prices 
and other information about pro- 
ducts and the manufacturers. 
Figures and names can become 
very hazy when so many are en- 
countered in such a short period. 





Therefore, if the full benefit is 
to be reaped, some system of 
notations is almost essential. 

In endeavoring to cover the entire 
convention, don’t crowd out of 
your schedule time for relaxation. 
There are many things to do in 
Chicago. Allow yourself suffi- 
cient time in the Windy City 
to do them and thereby relax be- 
tween convention sessions. Both 
your feet and mind will function 
better when you return to the 
business of absorbing the val- 
uable information that is of- 
fered at the show. 

6. Take time after you return to the 
office to evaluate the informa- 
tion that you have gathered. The 
success of your business can eas- 
ily depend on how effectively 
you apply the information that 
you gather at the convention. 
Also, by analyzing and sum- 
marizing the information you 
have gathered, you will be 
able to effectively pass it on to 
your associates and employees. 
They, in turn, will be able there- 
fore to increase the efficiency of 
your own operations. 

The benefits of the NSOEA conven- 
tion are tremendous, if you take full 
advantage of them. Don’t be a wan- 
derer this fall at the convention. Have 
a planned course, follow it carefully 
and you will benefit tremendously. 

This fall’s convention will be the 
greatest yet. Make it the most profit- 
able for you through planning and in- 
telligent attendance. 


a 


Maceth P Shave 


25 























LARGEST PRODUCTS DISPLA { J «« 
Four is the Key number at the 1956 NSOEA convention in Chicago. me pcgular wanes, along with a 
The Big Four, consisting of Stationery, Office Equipment, Office nzw items being shown for the first J 10:00 
Furniture and Office Supplies, will be shown in four hundred dis- time. There will be four major ex. 
plays located in four exhibit areas covering four acres of space hibit areas. 
As in past years, there will be a mod- 1:00 
x aie , el store set up at the convention loaded 
Year For Presidents—1956, indi- ing the convention. NSOEA President with “take home” ideas. Erected by 
cating a great year in the industry, Ivan Allen, Jr. will welcome J. Ogilvie Henry Berry Associates in the back 9-00 
will be the theme when the five-day Lennox, president of the Stationers As- half of the Normandie Lounge, it will 9-30 
convention of the National Stationery —_ sociation of Great Britain and Ireland, emphasize the sale of office machines, + 
and Office Equipment Association gets and John S. Coleman, president of the Carrying adequate displays of all 
underway on September 29th. Chamber of Commerce of the United types of office machines, the store 
With seemingly no saturation point States. will be of real interest and value to the 
concerning expansion, the 1956 And, these speakers are just part of stationer who has such a department, 
NSOEA convention, following the — the tremendous program planned for — or who is considering the installation 
example of past conventions, will the five fabulous days in Chicago. of one. 
completely top its predecessors. More Three days of meetings with the goal Of course, office machines won't run 
than 10,000 stationers and _ office of increasing efficiency and volume without office supplies, so the front 
equipment dealers are expected to ar- have been scheduled for dealers. half of the Normandie Lounge will F ;7-30 
rive in Chicago for this event. Four hundred displays by manufac- contain the ‘“Quick-Service’”’ fixtures . 
No less than three presidents of ma- turers of stationery and office equip- displaying, in proper layout, the pro- 
jor associations are slated to speak dur- ment, furniture and supplies will show ducts of six cooperating manufacturers. 
2:00 
9-3 
A LETTER FROM YOUR PRESIDENT - 
I hope you will come to Chicago for the NSOEA Convention. You 
will, of course, enjoy fully the good fellowship of your friends, the top- 
flight entertainment, and the attractions of Chicago. You will learn much 
from the many excellent speakers. You will want to visit every ex- 9:30 
hibitors’ booth. 
But come to Chicago this year also to: 

Have breakfast or lunch with a dealer about your own = 
size, located at least 500 miles from you, and tell him of your accom- ‘nas 
plishments and troubles, and listen to his. (You'll find you face the 
same successes and problems and each of you will learn new ways to 
handle both.) 

. Talk very frankly with the top men of your suppliers—about ae 
how they can help you and how you can help them. (You'll find they're — 
as anxious as you are to sell your merchandise or their merchandise, and 
they are looking for your ideas.) 

. . . Buy some new merchandise that you believe you can sell prof- 
itably, and buy it then. (Make up your mind to invest a hundred or i 
a thousand dollars in new products that will challenge you, your sales- “3 
men and your customers. ) 
You will return to your business, after the convention, more keenly 
aware of the fine business you're in and the fine men that are in it 
with you—with new ideas and new merchandise and a challenge to do 
something about it. 
5:00 
Ivan Allen, Jr. 00 
President ? 
—_—_ 
26 MODERN STATIONER, OCTOBER, 1956 — MODEF 








tu ring 


e first 
or ex. 


a mod. 
loaded 
ted by 
e back 
it will 
ichines, 
of all 
e store 
> to the 
rtment, 
allation 


n't run 
e front 
ge will 
fixtures 
he pro- 
cturers, 


ou 
Op- 
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wn 
»m- 
the 


, to 


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and 


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R, 1956 





PROGRAM 


SATURDAY, SEPTEMBER 29 


12:00 noon to 9 p. m.—Exhibits open. 


10:00 


fe 


1:00 p. 


9:00 a. 
9:30 a. 


12:30 p. 


2:00 p. 


9:30 a. 


9:30 a. 


9:30 a. 


12:30 p. 


2:00 p. 


5:00 p. 
9:30 p. 


SUNDAY, SEPTEMBER 30 


a. m.—Sunday morning service, Grand Ballroom, 


Address by the Honorable Walter H. 
Judd, Minnesota Congressman. 


m. to 9 p. m.—Exhibits open. 


MONDAY, OCTOBER 1 

m.—Musical program, Grand Ballroom. 

m.—General convention session. Ivan Allen, 
Jr., presiding. Speakers: President Ivan 
Allan Jr. on “A Year With NSOEA;’ 
J. Ogilvie Lennox, chairman and manag- 
ing director, Douglas & Douglas, Ltd., 
Glasgow, Scotland with “Greetings from 
UK to NSOEA;” William Oncken, Jr., 
director of management development, New 
York Central System, on “Crashing the 
Communications Barrier.” 

m.—-General convention luncheon, Grand Ball- 
room. Guest speaker will be Howard Pyle, 
deputy assistant to the President of the 
United States. 

m. to 9 p. m.—Exhibits open. 


TUESDAY, OCTOBER 2 


m.-—Distributors Division Meeting, Grand Ball- 
room, with William R. Diehl, Jr., vice 
chairman, presiding. Dr. Ralph DeArmond 
Cies, research consultant, will speak on the 
topic ‘Can You Survive?” 

m.—Manufacturers’ Division Meeting, Upper 
Tower Ballroom, Vice President L. M. 
Brown presiding. Speaker: Ivan Allen, Jr. 
on “A Dealer's Deal.” 

m.—Field Division Meeting, Lower Tower Ball- 
room, Vice President Folger Fellowes pre- 
siding. Speaker: Past President Leonard 
Wilcox, “Are You a Square, a Ringer, a 
Rounder or a Regular?” 

m.—General convention luncheon, Grand Ball- 
room. Guest speaker: Dr. Norman Vincent 


Peale, Minister of Marble Collegiate 
Church. Topic: ‘Success Through Right 
Thinking.” 

m.—General convention session, Grand Ball- 
room. Speakers: G. Herbert True, assist- 


ant professor of Marketing, University of 
Notre Dame, on “Your Ideas—Your Most 
Priceless Production; Adrian H. Pem- 
broke, ‘““Mr. Eleven O'Clock.” 

m. to 9 p. m.—Exhibits open. 

m.—General convention party, Grand Ballroom. 
Merriel Abbott Show, dancing to Norman 
Krone’s Orchestra. 


MODERN STATIONER, OCTOBER, 1956 





J. OGILVIE LENNOX 


HOWARD PYLE 
Deputy Assistant to the 
President of the United 
States will speak at the 
general convention luncheon 

on Monday 


President - Stationers As- 

sociation of Great Britain 

and Ireland brings greetings 
from his group. 


WEDNESDAY, OCTOBER 3 
Musical program, Grand Ballroom. 
General convention session, Grand Ball- 
room. Speakers: Paul E. Burbank, executive 
vice president NSOEA, on “Your Office 
Machine Market;” John S. Coleman, pres- 
Burroughs Corporation, president 
Chamber of Commerce of the United States, 
on “We've Been Promoted.” The reports 
of the committees and the annual election 


9:00 a. m. 
9:30 a; Mi. 


ident 


of officers. 
12:00 noon to 5 p. m. 
7:30 p. m. 


Exhibits open. 

Annual banquet and dance, Grand Ball- 
room. Introduction of new president, pres- 
entation of NSOEA awards, dancing to 
Norman Krone’s Orchestra. 


FOR THE LADIES 

SUNDAY, SEPTEMBER 30 

10:30 a. m.—Sunday devotional service, Grand Ballroom. 

Get-acquainted tea and reception, Grand 

Ballroom. Music by a Gypsy ensemble, 

door prizes. 

MONDAY, OCTOBER 1 

12:00 noon—Nightclubbing at noon, Chez Paree, lunch 
and fashions by Carson, Pirie & Scott, 
Maggie Daly, commentator. Mink stole 
drawing. 

TUESDAY, OCTOBER 2 

12:30 p. m.—General convention luncheon, Grand Ball- 
room. 

WEDNESDAY, OCTOBER 3 

2:00 p. m.—Bingo party, 
prizes. 

9:30 p. m.—Annual Tuesday night musicale and party, 
Grand Ballroom. Dancing. 

2:00 p. m.—Matinee performance of “The Reclining 

Figure’ at Goodman Theater, refreshments, 

door prize of a Russian Sable furpiece. 

Annual banquet and dance, Grand Ball- 

room. 


3:00 p. m. 


Boulevard Room, many 


7:30 p. m. 


27 








NSOEA 


eet emphasis is on the Big Four 
throughout the 1956 NSOEA 
convention which officially starts at 
12:00 noon Saturday, September 29th, 
with the opening of the four exhibit 
areas at The Conrad Hilton. 

Stationery, office equipment, office 
furniture and office supplies comprise 
the big four in the biggest showing 
of industry products in the world. 
Retailers and their sales forces will 
have sufficient time to view the thou- 
sands of products with the exhibits 
remaining open until 9 p.m. on the 
first four days of the convention. 

A special Sunday morning service 
has been scheduled for the Grand 
Ballroom addressed by the Honora- 
ble Walter H. Judd, congressman from 
Minnesota. The service will begin at 
10 a.m. 


Monday—General Session 

A musical program at 9 a.m. will 
precede the first general convention 
session on Monday. Association Pres- 
ident Ivan Allen, Jr., who is presid- 
ing, will speak on “A Year With 
NSOEA,” his president's report to 
the membership, following a year ot 
outstanding service and traveling ex- 
perience which has covered the asso- 
ciation s 14 regions. 

Additional featured speakers at this 
session are William Oncken, Jr. and 
J. Ogilvie Lennox. 

Oncken is the director of Manage 
ment Development for the New York 
Central System. He will speak of 
the topic of ‘Crashing the Communk 
cations Barrier.” 

As a representative of the industty 
from Great Britain, J. Ogilvie Lem 
nox, chairman and managing directog 
Douglas & Douglas Ltd., Glasgow 
Scotland, will convey the good wishé 
of the British Association and s 
on some aspects and comparisons of 
retail trading in the two countries, 
in his talk, “Greetings from UK te 
NSOEA.” 

Lennox is the president of the Ste 
tioners Association of Great Britain 


fu 


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fundamental facts - friendship - fun - fraternization 


ind Ireland, and has been a member 
of the association since entering the 
trade in 1929. Service in the Royal 
Air Force during the war necessitated 
i four year interruption from his work. 
Active in the association, his duties 
have included: Membership on the 
National Council, chairman of the 
Retailers Committee, chairman of the 
Scottish Co-ordinating Committee, 
chairman of the Executive Board and 
chairman of Council. He is also pres- 
ident of the Scottish Distributive 
Trades Federation. Lennox has also 
been extremely active in civic affairs. 

The first general convention lunch- 
eon will include a speech by Howard 
Pyle, Deputy Assistant to the Presi- 
dent of the United States. 


Divisional Meetings Listed 

On Tuesday Morning Schedule 

The three divisions of NSOEA 
will hold separate sessions on Tuesday 
morning in accordance with general 
practice. 

Presiding over the Distributors’ Di- 
vision will be William R. Diehl, Jr., 
vice chairman of that division and 
president of Diehl Office Equipment 
Company, Columbus, Ohio. Speaker 
for the morning will be Dr. Ralph 
DeArmond Cies, management consult- 


Paul E. Burbank 
. . .NSOEA’s 


executive vice-president 


ant. His talk is entitled “Can You 
Survive 2” 

Election of 
complete the retailers’ program. 

The Manufacturers’ Division will 
hold its meeting in the Upper Tower 
Ballroom under the chairmanship of 
Vice President L. M. Brown, presi- 
dent of Eberhard Faber Pencil Com- 
pany. “A Dealer's Deal” is the topic 
of the talk by Ivan Allen, Jr., NSOEA 
president. 

Members of the Field Division will 
meet in the Lower Tower Ballroom. 
Presiding will be Folger Fellowes, 


division officers will 


president of Bankers Box Company 


Homer Lay 
manager of NSOEA. . . NSOEA’s executive as- 





Rose Cushman 


sistant and editor of The 
National Stationer. 


and vice president of that division. 
Leonard Wilcox, Roberts Printing & 
Stationery Company, Hutchinson, 
Kans., will query the group “Are You 
a Square, a Ringer, a Rounder or a 
Regular?” 

Dr. Norman Vincent Peale, min- 
ister of Marble Collegiate Church and 
a nationally known author and lectur- 
er, has been engaged to speak at 
the luncheon on Tuesday. Dr. Peale 
will address the NSOEA group on 
the topic of “Success Through Right 
Thinking.” 

At 2 p.m. the general convention 
Session will begin in the Grand Ball- 











industty 

vie Len 

director, 

slasgow, 

d wis 

id s 

isons of 

ountries, William 

UK tw§ Oncken, Jr. 

Speaker during the 

~ |e 
Britain f 1956 NSOEA con- 


vention, 





Walter H. Judd 
The Congressman from 
Minnesota will address 
the Sunday morning ses- 
sion, following the devo- 
tional services. 


MODERN STATIONER, OCTOBER, 1956 


Adrian Pembroke 
will speak during the 


general convention ses- 

sion, Tuesday afternoon, 

on the topic “Mr. Elev- 
en O'Clock” 


John S. Coleman 
President of the Chamber 
of Commerce of the 
United States, and the 
Burroughs Corporation is 
slated to address the 
Wednesday morning 
meeting. 


Dr. Norman Vincent 
Peale, 
nationally known author 
and lecturer will speak to 
the NSOEA delegates at 
the Tuesday luncheon on 
“Success Through Right 
Thinking.” 


29 








room. G. Herbert True, Assistant 
Professor of Marketing, University of 
Notre Dame, will speak on “Your 
Ideas—Your Most Promo- 
tion.” He will explain his theory 
that too many businessmen still think 
in fixed, rigid patterns and feel that 
creative thinking is strictly the prov- 


Priceless 


ince of the genius or artist. 

Another afternoon speaker will be 
Adrian H. Pembroke, president of the 
Pembroke Company, Salt Lake City, 


Utah. “Mr. Eleven O'Clock” is the 
title of his talk. 
Chamber of Commerce 
President To Speak 
The harmonic mood of the asso- 


ciation again will be represented by 
a special musical program Wednesday 
morning before the final convention 
session starts at 9:30 a.m. 

“Your Office Machine Market’ will 
be discussed by Paul E. Burbank, ex- 
ecutive vice president of NSOEA. 

Featured speaker of the day will 





Maggie Daly, Chicago fashion commenta- 
tor, will describe the new styles by Car- 
son, Pirie & Scott, to be modeled at the 
luncheon and fashion show Monday Noon 
in the Chez Paree. 


30 








G. Herbert True, Assistant Professor of Marketing, University of Notre Dame, will 
speak to NSOEA delegates during the general convention session Tuesday afternoon, 
The popular lecturer will explain the importance of creative thinking by the business- 
man in his talk, ““Your Ideas—Your Most Priceless Production.” 


be John S. Coleman, president of 
Burroughs Corporation and president 
of the Chamber of Commerce of the 
United States. a leader in 
civic affairs as well as in the business 
world, theory that 
“corporations in the hands of civic- 


Coleman, 
believes in the 
minded people offer a greater va- 
riety of employment and security than 
anything yet devised.” His talk is 
entitled ‘We've 

The business session will close with 
committee reports and the 
election of officers. 


Been Promoted.” 


annual 


Especially for the Ladies 

Special activities for the ladies at 
the 1956 NSOEA convention 
been arranged by the committee. 

The strains of Gypsy music will be 
heard emanating from the Grand Ball- 
room on Sunday afternon, for a Gypsy 
ensemble will play during the get- 
acquainted tea and reception sched- 
uled for 3 p.m. There will also be 
many door prizes. 


have 


The big event for the ladies takes 
place Monday, when they will enjoy 


nightclubbing at noon at one of the 


major spots in Chicago—the Chez 
Paree. Fashions by Carson, Pirie & 


Scott will be described by one ot 
Chicago's leading fashion commenta- 
tors, Maggie Daly, during the lunch. 
eon. There will be a drawing for a 
mink stole. 

The ladies are invited to the gen- 
eral convention luncheon Tuesday 
when Dr. Norman Vincent Peale will 
speak. At 2 p.m. there will be a 
Bingo Party in the Boulevard Room, 
with many prizes to be won. 

The annual Convention Party Tues- 
day evening will feature the Merriel 
Abbott Show. There will be dancing 
to Norman Krone’s Orchestra follow- 
ing the show. 

The Ladies’ Entertainment Commit- 
tee has obtained the exclusive use 
of the Goodman Theater of the Att 
Institute on Wednesday afternoon for 
a matinee performance of the com- 
edy, “The Reclining Figure.” Re 
freshments and a door prize of a 
Russian Sable furpiece are included. 

Closing the convention festivities 
on Wednesday night, the annual ban- 
quet and dance will begin at 7:30 
p.m. After the banquet the new 
president will be introduced and the 
various awards presented. Dancing will 
be to Norman Krone’s Orchestra. 


MODERN STATIONER, OCTOBER, 1956 





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ual ban- 
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he new 
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R, 1956 





NSOEA Contests Stimulate Interest 


Awards will be presented to the NSOEA contest winners at 


the annual banquet on the convention's final evening 


se extremely important facet of 
the Chicago convention is the 
presentation of awards for the var- 
jous NSOEA contests. 

Association participants in the five 
annual contests are keenly competi- 
tive for the opportunity to win pres- 
tige for themselves and their organ- 
izations. Announcement of the award 
winners will be made at the banquet 
closing the five-day meeting. 

Awarded for the second time is 
the IBSA Store Modernization prize. 
A $100 award, it was made possible 
by the transfer of the treasury of 
the disbanded Illinois Booksellers and 
Stationers Association to the NSOEA. 
The award will be presented to the 
retail member who has done the most 
outstanding job of store or depart- 
ment modernization in the twelve- 
month period between September 1, 
1955 and September 1, 1956. 

Special emphasis is placed on open 
display selling. The 1955 recipient 
of the award was Harper Brothers 
Inc., Greenville, S. C. 

Another $100 prize is the Charles 
P. Garvin Award for the member sub- 
mitting the best idea for improvement 
of the industry. Byron Johnson, Kan- 
kakee, Ill., was the 1955 winner. 

For many years, William C. Clegg, 
president of NSOEA in 1937, has 
presented a sterling silver pitcher tc 
the dealer member submitting the 
most outstanding advertising program 
for the year. 

All types of advertising are eligible 
for the competition. The material is 
judged on effectiveness, initiative, ap- 
pearance and continuity. The 1955 
Clegg Trophy winner was William 
Whiting, Journal-Chronicle Company, 
Owatonna, Minn. 

Annually NSOEA conducts a con- 
test for membership between the gov- 
ernors of the 14 districts, judged on 
the basis of percentage increase. Dis- 
tricts 9 and 10, under governors Jack 
Perdue and Carl Duker, respectively, 
shared the trophy at the last national 
convention, 

A handsome cup is awarded each 


MODERN STATIONER, OCTOBER, 1956 


year by the Dealers’ Division to the 


Travelers Club amassing the greatest 
number of combined points for mem- 
bership increase and sales clinics con- 


ducted by members. In 1955 the cup 
was presented to Arthur Frey, Cin- 
cinnati, Ohio, president of the Dis- 
trict 5 Travelers Club. 





Adler Planetarium 
Art Institute 
Brookfield Zoo 


Chinatown 

Lincoln Park Zoo 

Midwest Stock Exchange 
Museum of Science and History 
Oriental Institute 

Prudential Observation Platform 
Shedd Aquarium 


ing Chicago restaurants to visit: 


Don The Beachcomber 
Shangri La 


Agostino’s 
Corona 
Italian Village 


A Bit of Sweden 


w:ungsholm 


Matador Room—Stock Yards Inn 





Chicago Board of Trade Observatory 
Chicago Museum of Natural History 


WHERE TO GO 


CHICAGO as the song explains, is a “Wonderful Town.” Just 
a few of the many interesting things, which can be enjoyed in Chicago 
during your spare moments from the convention, are listed below: 


Lake Front near Roosevelt Road 
Michigan Avenue and Adams 
Fourteen miles from the loop 
Jackson at La Salle 

Roosevelt Road and Field Drive 
22nd and Wentworth Avenue 
Lincoln Park 

Monroe and La Salle 

Lake Front at 57th 

1155 East 58th 

Prudential Building 

Lake Front at Roosevelt Road 


WHERE TO EAT 


Known throughout the nation for the fine food prepared in its res- 
taurants, Chicago is famed for its international cuisine. 
prefer food and atmosphere with a foreign flavor, here are some lead- 


For those who 


Cantonese 


101 E. Walton 
222 N. State 


Chinese 

Bamboo Inn 11 N. Clark 

Hoe Sai Gai 71 W. Randolph 

Ong Lok Yun 105 N. Dearborn 
English 

Camelot 505 N. Michigan 

Rib Room—Edgewater Beach 5300 Sheridan Road 

St. Hubert’s Old English Grill 316 S. Federal 
French 

Cafe de Paris 1260 N. Dearborn 

Imperial House 50 E. Walton 

Lacques 900 N. Michigan 

L'Aiglon 22 E. Ontario 
German 

Berghoff's 17 W. Randolph 

Eitel’s Old Heidelberg 14 W. Randolph 

Red Star Inn 1538 N. Clark 

Golden Ox 1578 N. Clybourn 
Greek 

Athens 530 S. Halstead 
Italian 


1121 N. State 
531 N. Rush 
71 W. Monroe 


Scandinavian 


1015 N. Rush 
100 E. Ontario 


Spanish 


42nd and Halstead 








31 














Norb Burgess 
- « « general chairman of 
the NSOEA convention 


General Chairman 
Norbert Burgess, Sanford Ink Company. 


Co-Chairman 
Art Replogle, Replogle Globes. 


Ladies Hospitality 
Chairman, Mrs. lvan Allen, Jr.; co-chair- 
man, Mrs. Paul E. Burbank. 

Committee members: Wives of gover- 
nors; national officers; executive com- 
mittee members; chairman and co-chair- 
man convention committee and chairman 
and co-chairman ladies entertainment 
committee. 


Publicity 
Chairman, 
Corp.; co-chairman, 
Geyer Publications. 

Committee members: Rose Cushman, 
The National Stationer. 


Robert Heck, Eaton Paper 
William Murray, 


Entertainment and Hospitality 
Chairman, Herbert Johnston, Ace Fasten- 
er Corp.; co-chairman, Frank Lazowski, 
APSCO Products. 

Committee members: Roscoe Benge, 
Codo Mfg, Corp.; Richard Parrella, Eagle 
Pencil Co.; Harold Snyder, Richard Best 
Pencil Co.; Neil Short, Manufacturers’ 
Representative. 


Banquet 

Chairman, Kemp Huber, Weber Costello 
Co.; co-chairman, Arthur Jansky, Car- 
ter’s Ink Co. 

Committee members: Arthur Frey, 
Manufacturers’ Representative; Gerald 
Olsen, Codo Mfg. Corp.; William Rous- 
sey, McLennon Pen Co.; Paul Sarno, Wil- 
son Jones Co. 


32 


NSOEA 


Convention 


Committee 


Prize 

Chairman, J. L. Mann, Sturgis Posture 
Chair Co.; Co-chairman, Ben Philbrick, 
Pelouze Mfg. Co. 


Committee members: Robert Frier, 
Pacific Stationer; Charles Gilbert, Office 
Appliances; Kemp Huber, Weber Costello 
Co.; Robert Sanders, Burroughs Corp.; 
Robert W. Sprott, Globe-Wernicke Co.; 
Marjorie Stanfiel, Southern Stationer. 


Ladies Entertainment 

Chairman, Ralph Lowe, Minnesota Min- 
ing & Mfg. Co.; co-chairman, John Fel- 
lowes, Bankers Box Co. 

Committee members: William Boyd, 
Acco Products; Willis Clark, Franklin 
Rising Mfrs. Rep.; Frank Cognato, C. 
Howard Hunt Pen Co.; Harold Gould, 
Wilson Jones Co.; George H. Huber, 
Boorum & Pease Co.; Robert S. Kane, 
Manufacturers’ Representative; Frank 
Moore, Sanford Ink Co.; Art Pfister, 
Smead Mfg. Co.; Ken Reister, Minnesota 
Mining & Mfg. Co. 


Hotel 
Chairman, Walter Bryzek, Johnson Chair 
Co.; co-chairman, John E. Hill, Eber- 
hard Faber Pencil Co. 

Committee members: Mel Hodges, 
Joseph Dixon Crucible Co.; Tom 
Mahoney, Joseph Dixon Crucible Co. 


Reception 
Chairman, Hugh Reeves, Jacquin & Co.; 
co-chairman, Harry Hoffman, Joseph 
Dixon Crucible Co. 

Committee members: Governors of the 
14 districts and presidents of the Travel- 
ers Clubs. 





Art Replogle 
. co-chairman of the 
1956 meeting. 


Exhibit Hall 


Chairman, Douglas T. Allen, American 
Pad & Paper Co.; co-chairman, Alfred 
F. Cote, Reyburn Mfg. Co. 


Committee members: Harold Blum, 
Esterbrook Pen Co.; E. James Bradley, 
Higgins Ink Co.; Herman Brockman, C. 
L. Barkley & Co.; Clarence Clemon, G. J. 
Aigner Co.; Parle Cooley, Bates Mfg. Co.; 
William B. Curtin, Office Appliances; E. 
|. Deacon, Chicago Desk Pad Co.; Her- 
bert Doe, National Blank Book Co, 
Joseph Domanski, Smead Mfg. Co.; H. 
M. Donisthorpe, Ace Fastner Corp.; Rus- 
sell Eversole, The American Crayon Co; 
Reed Ferguson, National Blank Book Co.; 
Frank Gastner, Codo Mfg. Corp.; Manny 
Goldberg, Stein Bros. Mfg. Co.; Keith 
Gordon, Boorum & Pease Co.; Sigurd 
Hammarborg, Dennison Mfg. Co.; Roy 
Hansen, Globe-Wernicke Co.; Kenneth 
Henderson, Carter’s Ink Co.; Gordon J. 
Kickels, Smead Mfg. Co.; Elmer Krum 
weide, Elmer Krumweide & Assoc.; Don- 
ald LaVinge, Rockwell Barnes Co.; E. R. 
Manning, National Brief Case Co.; Wil- 
liam Martin, Permacel Tape Corp.; R. M. 
Matthews, Sturgis Posture Chair Co; 
William Miller, Minnesota Mining & Mfg. 
Co.; Wes Montpas, Manufacturers’ Rep- 
resentative; George Parker, All Steel 
Equipment Co.; Robert Reynell, Oxford 
Filing Supply Co.; Sam E. Riggs, Manu- 
facturers’ Representative; Joseph J. Rock, 
Boorum & Pease Co.; Ned Rosin, Amberg 
File & Index Co.; Leonard O. Schneider, 
Globe-Wernicke Co.; Harry Venet, Rey- 
burn Mfg. Co.; John Wakeland, Ester- 
brook Pen Co.; Bill Watts, Quality Park 
Envelope Co.; R. B. (Barney) Way, Car- 
ter’s Ink Co.; George Wilson, Mittag & 
Volger, Inc.; Wesley W. Wilson, Imper- 
ial Methods Co.; William Wintrich, Acco 
Products Co. 


MODERN STATIONER, OCTOBER, 1956 


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VICE PRESIDENTS STRESS 


IMPORTANCE OF ATTENDING 


CONVENTIONS 


eee the possible results to be gained from attendance at the 
National Stationery and Office Equipment Association convention, the 
three divisional leaders of the association have prepared statements for 
MODERN STATIONER AND OFFICE EQUIPMENT DEALER listing the reasons 
they urge convention participation. 

William R. Diehl, Jr., states on behalf of the Distributors Division 
of NSOEA as follows: 

“I would like to stress the importance for every dealer to attend 
the very important business sessions at this yeat’s convention. Tremendous 
speakers have been acquired this year and it is impossible to see how any 
dealer attending these meetings could possibly leave Chicago without many 
worthwhile ideas which will improve his own operation. 

There will be plenty of time to see the exhibits and talk with the 
manufacturers, so be sure to attend all the business sessions as I am sure 
you will find them well worth the time and effort.” 

Mr. Diehl is president of Diehl Office Equipment Company, Colum- 
bus, Ohio, and vice-chairman of the Distributors Division. He is a past 
Governor of District 5 and a past president of the Stationers’ Club of 
Ohio. 

Louis M. Brown, vice-president, Manufacturers Division has been 
president of Eberhard Faber Pencil Company for four years and associated 
with it for 33 years. He states: 

“It is impossible to overstress the importance of every member's 
attendance at the approaching NSOEA convention. I urge it for the 
most imperative reason possible—that of self-interest. 

In this industry of ours, no man can really stand alone. The age 
of individual enterprise is by no means gone, but we must place a great 
deal of reliance upon one another. I have pointed out endlessly that all 
elements of our industry must in their individual and joint interests act 
as a team. 

But we cannot act profitably without first knowing, and none of 
us ever knows quite enough. There is no better place to learn than at 
the convention. 

It offers our most perfect forum for the free interchange of ideas. 
The convention is, more than anything else, a network of swift-flowing 
channels of communication. By tapping them, we learn quickly and ef- 
fectively—from those to whom we sell, those from whom we buy, and 
from others. 

The NSOEA convention represents the highest possible concentration 
of knowledge of our own industry that is available at one time and in 
one place. It is yours for the partaking, but only if you are at that 
place, at that time.” 

Speaking for the Field Division is Folger Fellowes, president of 
Bankers Box Company, Chicago. Active in sales promotion and adver- 
tising for the company until assuming the presidency a year ago, Fellowes 
is vice-president, Field Division. He expressed the opinion that the Chi- 
cago show is “the one time of the year when the three segments of our 
industry meet under one roof to join together in a common purpose of 
making our industry better for the people we serve. 

The traveler can serve his dealers by working with the dealer on 
all phases of merchandising. The field representative is more important 
to our industry today than at any other time because the personal contact 
that is provided by him is the link that ties the dealer closest to the man- 
ufacturer.”” 


MODERN STATIONER, OCTOBER, 1956 








Brown 





Fellowes 





A 


Acco Products, Inc. 128 
el Moore, Gerald D. White, William J. 
We Mont Pas, Peter Masterson, 

Ro ot M. Book, Jack P. Cooper, J. Kip 
Edwards, Dan Koss, Sam Levine, 
Floyd E. Marshall, William Hungerford, 
J. G. Shearman, J. P. Sheehan, R. C. 
Strafford, Ray Williams, William Wint- 








rich, G. Bruce McCaleb, Douglas K. 
Chapman 

OT SS 99 

Acme Visible Records, Inc, ... 8, 39 
W. M. St. John, Vv. E. Deiniein, M. J. 
McMurry, W. G. Cassady, E. F. Kelley, 
A. H. To 

Acorn Products Company ............ 614A-615A 


Adams Brothers Salesbook Company ....328 
Addo Machine os igpatenae Inc. 369. 
EO EEE 
J. Aigner, Al Aigner, Bill Silberstorf, 
Vern Wiberg, Irv Tucker, Burt Schrader, 
Joe M. Davis, Ernie Stewart, Jimmy Wil- 


son, J. Geo. Aigner, Elmer Krumwiede 
and Associates 
Airguide Instrument Company ............ 317W 


Fred Wilton, Al Jackson, Fred Eckert, 
William Jarvis, Arthur Tuohy 

All Purpose Steel Products ...... 

Allen Business Machines, Inc., 

Alliance Rubber Company 

Allied Carbon & Ribbon Mfg. Company 132 
William Bradley, Walter A. Wentworth, 
John M. Robinson, James Laws, Dale 
Acheson 

NE ee 330 

All-Steel Equipment, a 512A-513A 
Joe Hartman, Pete Van Trigt, Al Schoe- 
berlein, Bob Lewis 

Alma Desk Co. ... -ovu--04-505-507-6444 
Charles E. Hayworth, J. C. Turner, W. W. 
Sproul, David E. Hayworth, Howard 
Boardman, Hal Reynolds, Harry Necha- 
men, Jack Wagoner, Frank Dalton, E. V. 
Slack, W. H. Daveler, C. Scott Parmham, 
Sib Smith, H. Trowbridge, Walter Kinne 

Aluminum Cooking Utensil Co. .............. 656A 
B. E. Hiles, H. H. Pech, R. C, Hanisch, 
T. B. Garsh, P. H. Schmid 





Aluminum Seating Corp. ........................ 521A 
M. H. Wansky, F. R. Byron 

Amberg File & Index Company . 138A 
Bert Amberg, Gilbert W. Amberg, Wil- 
liam W. Amberg 

American Binder Co. of Calif. 335W 

American Carbon Paper Mfg. Co. 237 

AmmOricaM CERYVOR CO. .....-.--..20-ceeeeccnc-cnveene-e 106 


— K. Eversole, George Gibson, M. Hub- 

ey 

American Dictating Machine &. = 365 
James Marino, Emil ee N.E. . Poe 

American Lead Pencil Co. ........ ...121 

American Map Co. ................. 218 

M. Andrews, Walter A. Cummings 

American Pad & Paper Co. .... 124 

American Stencil Mfg. Co. .... 74 
Moe Aaron, Bert Meer, Max “Levine, 
~ “ped Aaron, Ivis Church, E. F. Burk- 

olz 

Anderson-Hickey Co., Inc. .....658A-659A 

Angler’s Products Co. ‘ 303W-304W 
S. W. Brunner, Mrs. S. W. Brunner, Ger- 
son Strassberg 

APSCO Products, Inc. 

A. D. Farrell, Guy R. Logan, “Frank ; 
Lazowski, Richard L. Manahan, Golden 
Blount, Jr., John S. Henshaw, Sr. 

a koe 343-344-345 
B. W. Knott, R. Swanson, Milton Reiss, 
R. F. Lacour,, Stenley Werksman, John 

Ip 


H. Griffith Bender, Lynn P 
Carlson, Robert J. Fuller, Murray For- 
syth, George A. Desmond, John D. Stew- 
art, Philo Leonard, satstct E. Davis 
Arrow Fastener Co., eae nea 52 
Art Metal Construction ee 
L. R. Addington, J. A. Johnson, D. N 
Larson, D. C. Lucas, R. W. Goss 
Art Specialty SDL” Sccdeiesie 113 
Arthur Natenberg, Robert “Natenberg 
Art Steel Company, In 
Joseph Burger, aeiee Levy, William 
Lampel, Samuel Katz, Martin Berger, 
Leon Banov, Murray Bernard, Sidney 
Pellman, O. D. Mann, Ed Corbett, Wil- 
liam Boyd, Westley Mont Pas, Dave Mor- 


ris, Frank —_ Lee Adams, Merrill 
Hasty, S. K. Jon 
Artistic Desk Pad. and Novelty Co. ......... 45 


Al Mayo, Seymour Geller, Nate Strauss, 


Bill Corbett Bill Corbett, Jr., Irving 
Samuels, Sam Riggs 
Atlas Stencil Files IS sciscccna sect C-3, C-4 
Automobile Cover Corp. .................. ---e 642A 
A TE TART NED ee 119 
Avery Adhesive Label 1S RSS 61 
John S. Torrey, John Watts 
B 
I nt hel csnslinaeiesieiaeal 


652A: oa 
Bain — + ~~agh & Kaupt, Inc, ..... 
Bankers Box Co. .... 


34 








nat 


from 





EXHIBITORS LIST 


Listed on these pages are the company name and 
booth number of all those manufacturers who will 
be exhibiting at NSOEA’s Chicago convention. Also 
listed here are many of the men who will be in 
attendance at the exhibits during the convention. This 
information was gathered by MODERN STATIONER 
the participating manufacturers, 
cludes all of the names received up to press time. 


4 


~— oe 


and _in- } 











Barkley & Co., C. L. / ——- 
P. H. Barkley 
Barnes & Noble, Inc. someah 225 
Barricks Mfg. Co. 4 .. 626A 
Bates Mfg. Co. 88 
C. E. Williams, Messrs. Cooley, Neil, 
Dane Carlon, Blake and Davis 
Baumgarten, Fred . casein 655A 
Fred and Mrs. Baumgarten > 
Bausch & Lomb Optical Co. coves oD 
Beckley- ag 2. as : RN EEE 
ERS ..539 
Bernard Freakin Company, Inc. _......322W 
Bernay Products Co. ..345W 


Bernard Saltz 

Berry, Henry Associates. Normandie Lounge 

Best, Richard, Pencil Co. 144 
A. Best, Lloyd Landenberger, Stanley 
Roselle, Hal Snyder 

Binney & Smith, Inc. - 126 
V. R. Watson, J. A. Holt, &. R. Gustafson, 
R. J. McChesney, R. 1 


. Gemmell, P. A. 
Buchman, J. E, Carney 


Blackbourn Systems, Inc. cl7 
Mr. and Mrs. A. P. Blackbourn 

Blair Aluminum Furniture Co. ................600 
L. M. Blair, D. S. MacKerer 

Blaisdell Pencil Co. ——— 

Blue Star Leather Mfg. Corp. 637A 
Max Blum, Bert C. Schattman 

Bohn Duplicator Corp. 318W-319W 


Boling Chair Co. 504A-505-507A 
F. J. Boling, J. K. Boling 

Boorum & Pease Co. ies 135 

Borroughs Mfg. Co. arene dD 
E. W. Niskala, George Bennett, Bob La- 
fond, Win Bayer, Larry Symons, Ted 
Haag, Bob Cody 

Bostiteh ............. 43 
Emmet G. Gardner, Kenneth E. Joy, D. 
E. Wright, Sherman L. Smith, W. Eric 
Hofer, Paul B. Roberts, Ray Smith, Paul 
Lightfoot 

Braden Mfg. Co. ...325W 

Braden Steel Corp. 649A 

Bradley, Milton C. - 204 
George Janis, Ray Dahlstrom, Edward C. 
Wilson 

Browne-Morse Co, . 561 
Warren Horness, L. M. Lowe 


Bruning, Paul ...609A 

Brush & Co., Inc., John D. 632A 

Bulman Corp. -...377-378 
I. C. Folger, L. A. St. John, Russ Vollink, 
Stanley Parker, Harry Bush, Roy de 
Longpre, Clark Wright, W. S. Herwig, 
E. C. Herrmann, S, W. Flora 


Burroughs Corp. C13 
R. J. Sanders, L. W. Curran, R. see Buck- 
ingham, F. C. Keating, V. C. Fit 

Business Efficiency Aids lll 


R. Calvin Elliott, Ernest Dahl, Sr., Ernest 
Dahl, Jr. 
Cc 
C-Thru Ruler Co. 59 


Miss J. R. Zachs, A. Thompson, ea Logan, 
H. Johnson, D. Koss, E. Duke, J. Shanks, 
W. Francis 


Cardinell Corp. e aotaeals 68 
Carter’s Ink Co., , 158-159 
Cel-U-Dex Corp. c14 


Miss J. R. Zachs, A. Thompson, L. Logan, 
H, Johnson, D. Koss, E. Duke, J. Shanks, 
W. Francis 

Central Can Co., Inc. ‘ vcclehaltaly 509 





Central Desk Mfg Co. 645A 
Challenger Steel ‘preaucts Corp. 337W 
Changepoint, Inc. , cone 8 
Chicago Desk Pad Co., Inc. ....504 
Chicago Lock Co. ..300W 
Clarin Manufacturing Co. 666A 


—___.,| 





Clark, Keith, Inc. 206 
Keith Clark, Arch “Mitchell, “Bob Nevin, 
Jim Wilson, Dan Nigro, Lou Wingert, 
Lou Wingert, Jr., Bill Wingert, Bilj 


Eldridge 

Clauss Cutlery Coe. .. —— 
R. W. Van Hook, L. J. Halen 

Codo Mfg. Co 116 
Wilbur Lenz, “Thomas — ‘Lenz, Francis 
Brice, Roscoe Benge, Frank Gastner, 


Gerald Olsen 
Cole Steel Equipment Co., Inc. _.. 353 
Columbia Ribbon & Carbon Mfg. Co. _.77 
Henry Holmes, John Edwards, Maurice 
Moore, Frederick Bunting, George Bag- 
nall, Edward Purinton, G. L. Kogei- 
schatz, Leslie Wells, Vaughn Rolain 
Columbia Steel Equipment Co. .....C10-Cli 
Columbian Art Works . 
T. W. Norris, Mrs. E. P. Kling, Neil Short, 
Dick Kramer, Jack Luke, Merrill Hasty, 
Ward Silliman, Frank Gray, Charles 
Hucke, Russell Spets 





Consolidated Dasiness Dintncteomnedh Inc. 346 

sont A Inc. ; we 

Cooke & Cobb Co... ; oaseannag 
Div. Wilson Jones Co. 

Cooks’, Inc. on 


Cormac Industries, Inc. 307W 
Martin Wortmann, Jr., Len Hayes, Ber- 
nard Maxwell 


Corry-Jamestown Mfg. Co. 520-521 

Craftint Manufacturing Co. 326-327 
L. S. Sanders, Arthur A. Kabat, Bernard 
Schoen 

Cram, George F., Co. | 
Robert Sowers, Harry Becker 

Cramer Posture Chair Co . 147-148 


Cross Pencil Co., A. iin 

Cushman & Denison Mig. Co., Inc. 125 
David L. Parke, Robert «. Gooley, James 
P. Dwyre, Howard Cc. Van Ness 


D 


Defiance Calendar Co, . ome 
Div. Wilson Jones Co. 
DeJur-Amsco Corp. ............. 
Dennison Manufacturing Co. 
D. C. Huntington, H. Ek. Gorton, ae 2 
aa J. M. Hitchcock, H. C. 
S. Bullard, F. H. Doris, R. B. Rector 
E K. Rampley, J. S. Redmond 
Dependable Mfg. Co — 
Design Craft Metal Mig. Corp. 651A 
Dick Co., A. B. . _ 
C. M. Dick, Jr., E. P. Jordan, Jr., R. B. 
Allen, M. G. Stolp, K. B. Marble 


,, Se a = 

Se Eee 
John Mangels, J. R. Enright, ‘Geor <i 
Don Maloney, R. Bowen, M. H, Pea- 
cock, Frank Gregor 

Dixon, Joseph ae pee 89 


Frank G. Atkinson, B. VanDorn, Mrs. 
H. B. VanDorn, ‘hy A. Benrene, Mrs. 
L, A. Behrendt, Mr. gaa Mrs. McMil- 
lin, H. E. Hoffman, W. S. Purvis. M. E. 
Smith, H. Foran, H. Hodges, T. Mahoney 
Dome Publishing Co., € 312 
Domore Chair Co. .. ms 544A-624A 
H. Ben Williams, Jr., C. R. Mack, R. E. 
Brussman, G. A, Bettcher, M. F. Collins, 
John Canine, Don Monroe, Jr., Philo 
Leonard, Leonard Gersman 
Doppelt, Chas., & et ime. .... 
Doringer — 
_..y See 
Dorset Steel Equipment ¢ Co. 
Dorson Corp. ihe 
Downey, C. “oe “Co . 
Dresner & Son, Inc., .. 





MODERN STATIONER, OCTOBER, 1956 





uplico, 
D 4 r. 
pepont 
purable 
puro D 
R. R. 

slag, 





ngert 
sert, Bill 


— 
Francis 
Gastner, 


Co. ...71 
, Maurice 
orge Bag- 
«. Kogel- 
olain 
-C10-Cll 
veil Short, 
“ill Hasty, 
Charles 


= 


ndt, Mrs. 
D. MeMil- 
Mahoney 
ea 
544A -624A 
ack, R. E. 


°. Collins, 
Jr., Philo 
















PUpliCOPY CO. ncn enra--cereneee-serarsceeenreseseeneees 221 


R. F. Hoyt, R. A. Miller, . Stratton 
puPont de Nemours & Co., E. » ...347-348 
able Metal Products Co. .............. 366-367 
pure Decal CO. ...............-..-...-vc.sso--0--ssonseseeos 323 
R. R. Rathslag, H. Rowe, Thomas Rath- 
slag, R. R. Rathslag, Jr. 


E 
Eagle Pemcil CO, ............-....---.-csccrsssers _cosseseeeees 86 
pavid E. Price, Maynard C. Marwede, 
Adolph Heleck, Rolt J. anal. Carl M. 
Schutz, Richard Parrella, H. G. Konners- 


man, E. L. Thompson, Robert Overend 
gaton Paper Corp. . 5-6 
Harry Dutton, W. G. Ouiver, Kenneth 


Haynes, Churchward Davis, Robert W. 
Heck, L.. G. Morris, Michael Ciesiak 

_ungsworth | Mfg. Co. 9 
G. H. Lewis, E L. Ellingsworth, “W. H. 


Fairbank, W. H. Dower 
EmeCCO COLP. -...--nnoc-nvecroencn cennseceetesneeeneeens 533-536 
Ennis Tag & Salesbook Co, ................ 237-238 
Garner Dunkerley, Jr., Hubert Marcia, 


McCluer Brewster, Maurice ag 7 
Jack Bell, Glyde Lowe, Byron Smith 
G. M. Gregory, William Byrd 
Esterbrook Pen Co. 1-2 
John McLoughlin, Robert N. Wood, Frank 
W. Wolstencroft, Kenneth N. MacDonaid, 
Jack T. Brown, David T. Barry, Harry 
W. Lynn, Harold Blum, Bill Lashbrook, 
Jack Wilson, John Wakeland, Ray How- 
ard, Rudolph Mueller, Richard Graff 
Eureka i mgy | Printing . ceeiceeicaal 30-31 
John Young, A. Krause, H, Powley, 
I. T. Miller, S. J. ‘Gane A. W. Knox, 
Fred Vahrenhold, — Hauser 


Evans Specialty SS gpa 231 
Ever Ready Calendar Mis. _ SRS: 102 
Eversharp, Inc. -oveeee 56-157 
Executive Furniture Co. 2.0... 542A 
Ezyindex Products Corp. ....... 314-315 
C. W. Busk, R. E. Busk, H. Bernstein, 
R. Liscomb 
F 
Faber-Castell, A. W., Pencil Co. ............ 82 


Faber, Eberhard, Pencil Co. ...................... 95 
. C. Van Horne, R. T. Soulby, J. P. 
Guerin, Thomas —e. Sol Zatt, P. A. 
Covey, J. R. ped — Sampson, W. P. 
Kunze, M. Ww. F. Carroll, W. J. 
Carroll, J. liens a = Misland 
Farber, Louis Mia tis alradaadatomeiesecsingsta 
Fastener Corp. 
William Powers, William Bresnahan, 
Harold Aranda, George Meyer, Warren 


McCann 
PIONS CRSORE CORP. .......-00--ceinccerereeccceecess 203 
Felt-Point Pen .. — | 


Div. Marsh Stencil Machine Co 
Filex Steel Products, Inc. .......... 315W-316W 
Fisher Pen Co. .... 32 

Paul — 2. Fisher, Ed Kelly" 

Force, Wm. A. 134A 
Robert H. ae “Donald J. Wiiken, 
MacDonald Locke 

2 Carbon & Ribbon Co. ..... ........... 42 

G. Frankel, E. J. Wemers. Mca 

Lader, Harry Swickard, Ted 


Franklin Metal Products Co. " 316- 317 
Fritz-Cross Co. .................. __.....343W-344W 
Frontier Mfg. Co. ...340W-341W 


G 
GR Products, Inc, . 
L.R R. Murdoch, Benjamin E. ‘Cueny, fab. 
ert Place, Max S 
General Lamps seating Corp. 223 
O. Stacksteder, Jr., W. P. Cannon 
General Pencil Co. ..... ..66 
0. E. Weissenborn, ‘William ‘Miller, “Mar- 
shall A. Wiley, George Berglass, Paul 
Coriden 
Geographia Map Co., Inc, ............ i--saaheae C1A 
Gestetner Dup cator Corp. ccemindiies - atin 
Geyer-McAllister Publications . 


Gift Craft Leather Co. 
Globe-Wernicke Co. . sssaeenertescnacd 
R. Herman Hammer, Elmer G. 






ty 
Robert W. Sprott, Roy C. Bruce, Jr., Wil- 


liam C. Ay ward, J. Warnock, Roy 
Hansen, Len Schneider, Hank Carlson, 


Ralph Blackburn, Ed Howard, John 

Homer, Charles Guion 

Goodfrend Manufacturing Corp. ........306W 
Goodfrend Metal Products Co. ............... 387 
Goodrich, B. F. Co ; ae 
Graff, George B. Co. bh, area tisaceanchasied 129 
Greg Manufacturing Co. ...................... 311W 
Gregson Manufacturing Co. ... .... 380A 
Grosset & Dunlap, Inc. er ....663A 
oO sy ~~ See 616A 


Joseph Grumbacher, Harry Wurzburger, 
Dan Daniels, John Wolff, Harold Berman, 
Walter Walsh 
Guide System and puneey < Ce., Ine. ........201 
Gunlocke, W. H. Chair Co. -.561A 


MODERN STATIONER, OCTOBER, 1956 


H 

Haeger Desk Co. ......... 

Hall’s Safe Co., Inc. es 

Halverson Products C . Inc. 

Hamilton Manufacturing Corp. 352 
Clarence O. Hamilton, Thomas R. Hen- 
derson, Frank H. White, James N. 
Rhoades, Edward H. Jelliff, Marion Win- 
terberg, William K. Clark’ 

Hammond, C. S., Co. 305W 

Hano, Philip Co. 65 
Norman L. Hanna, Herbert Hano, George 
Hano, Mrs. Miriam Hano, E. David Hink- 
ley, Barton P. Harold J. 
Moynahan, Jr. 

Harrison Steel Cabinet Co. 519A 

Harter Corp. .. pride 605-607A 
Evan S. Harter, Theodore L. Combs, 
Robert L. Carver, Richard F, Runyan, 
Peter K. Jackson 


Christopher, 


ee a EER J 359 
nerring- — Marvin Safe Co. 20-21 
., nes at 


—- In * Co. SEES 
racy Hi pues. Bert Cholet, E. J. Bradley, 
James 


- Montgomery, James R. Gil- 

Hillside Metal peste. Inc, 349-350-351 
.sodgman Rubber Co. cg 
R. T. Cutler, io, Tumas, Wilson T. 


martin 


Rogers 
Home-O-Nize Co. ............. ....--.301-302-654A 
William Duval, Jr., John J. VanLent, 
Jerry Bouland, Fred Green 
Homs, Douglas Co. .... 628A 
> CO ee 537A 
Hunt, C, Howard Pen Co. 17 
George E. Bartol, III, John G,. Kolb, 


Charles J. Stoner, George Ramsdell, 
Frank Cognato, Ronald Sandberg, Taylor 
B. Kellogg, John D. MacMorris 


I 

ID TI I scisniscscccseneccctcccessneesstsneses — 
Imperial Desk Co. ... : 
indiana Chair Co. ... 
Indiana Desk Co. ........... 
Infra Electronic Corp. 

Francis P. Halas, Anthony 'P. Barile, 

John Amos, Jr 





Invincible Metal Furniture Co, ... 539A 
J 
a accecctctrsnmernicntinnsiseaioseres 505-507 
Arthur A. Barth 
CI FI Na | rc erirs satcreentesscrrnnceesesncenete 546 


. Joseph, John J. Traylor, Carl Send, 
Mrs. Eugene Kunz, Raphael Blessinger 


Jasper Office Furniture Co. ................. SISA 

OT lt RS ee 557 
August F. Krieg, John L. Eckert 

UO EE 526A 


Jayem Sales Cor rp. d 
Bob Mandel, Mrs. Bob Mandel, regional 
representatives 


SS SIE II. os snissnccinsuedasconmpusnensenes ---. 500 
Justrite Envelope ‘Manufacturing Co., 
EY Scncseiniiacedch oe kocaenenniceaes tans eccibesucmmpiaernrceie 54 
K 
Nn IEC IID... ctecosceensossnonnenta 110 


Kamket Corp. neni 230 
Dan Love, Art Rennet, “Grenville Davis, 
Gordon McPherson, Max Witz 

Kay-Dee Co. ........ es 

fi pee 619A 
Victor es Charies Hellebush, ‘Harry 
Summers, George McCay 


Ketcham & McDougall, Inc. .......... ee: | | 

ay Stamping Machine Co. ..............214 
Jack Zukor 

Khck Leather Goods Corp. ................... 636A 

Koh-I-Noor Pencil Co., Inc. ....... 10 


William E. Danjczek, Eugene L. Rosen- 
berry, George Leonard, pene Biggs 
Krayer Mfg. Co., Inc. ... 
Henry Knoth 
Kores = Paper & Ribbon 
Mfg. (aR eS 314W 
M. G. pe A. Giannaco, M. Lippert 


L 
Labelon Tape Co. .. 
DeLeslie Alien, Robert O. Hember, 


Gardner N. Soule, Norbert J. Fischer, 
Russell O. Gates, Edward Fisher, Jr. 
Lansdale Products Corp. .......................... 634A 

Ewald Mayer 


Pe See 142 
E. R. Rodriguez, Miidred R. Rodriguez, 
J. J. McNamee, F. J, O’Grady, F. 


Kobe 
Lathem Time Recorder Co. ................ ..... 334 
i > ei, 372-373 
W. Wehrheim, T. E. Riching, W. A. 
Sattler, George Fritz 


Linton Pencil IPE SEL en mee ee 207 
Cc. J. Comey, John Dyer 

LAteNMime PFOGRCIS CO. nnn.n.c. .ccccensccscceseesee ..371 
Z. A. Bump 








BON MIs, Bi SIS cain ncescacinmaerincasneniecntnesitiniciel 232 
Luxo Lamp Corp. 


660A 


Majestic Stationery Co. . 
Mano Steel Products, In 
Maple Leaf Mfg. Co. 
Marble, The B. L., 
Markwell Mfg. Co. .............. 
marnay Sales & Mfg. Co. 
Marvin J, Herskowitz, Sandy Sanford, 
Eugene J. Schwarz, Arnold Tepper, Irv- 
5 | aceemee Jack Autry, William G. 
Maso Steel Products, Inc. _.............. 502 
Master Addresser Co. C15-16 
A. J. Wright, Bill Wright, George Herr- 


mann 

a Snes 

Master Products Mfg. Co. : 

FA ™  —Eeee eee 
Anthony Kmito, Mal Marum 

McDonald Products Corp .22= 
E. F. McDonald, J. 5. Vevirit, J. N. 
Frazier 

Moeler, Jeshwn, Une. .........-.-...-.......... 62 
Joshua Meier, Richard Shapiro, “Stanley 
Geismar, Cynthia Smith, artin 
Moldow, Robert Liscomb, George Kan- 
dres, Bernard Geiger, Mike Weinstein, 
Martin Lush, Marshall Wiley, Marshall 
Wiley, Jr., i Davis, Gordan Mc- 
2 a Wm, L. Sagendorph, James B. 

Meilink Steel Safe Co. .....0.0............-..:..0.-+ 12 
s. 4. Akers, C. C. Penske, W. E. Blatt, 

G. Bortner 






6 . 





Melind, —, -~, Ee ER Te 7. 123 

Merriam I SUD xcocnchasiindbindaemiaemcasoeenaases 94 
Harry L Gort, _ ham C, Baker, A. R. 
Mansfield, Robert S. Ross, Christopher J. 
Halligan 

Metal Specialties Mfg. Co. .........................- 234 


Metalcraft Products Co. ....... 
Nathan Bloom, Edmund ‘Spiegelman, Al- 
vin Victor, William Joost, Harold Hart, 
Dick Widmer 

Metalstand Co. 

Metropolitan Cutlery Co 
so De Bon, Jerry ‘Goldman, Maury 

oO 





TIE I CI e.. «pacientes 79 
Frank X. Gvecbedie “John D. Heath 
RE 8A 
Chris Edmisson 
—* SS eee 623A 
Stoecklin 
Milier Lock & oy are 643A 
Milwaukee Chair Co. ...................... 535A-536A 


L. J. Block, Milton J. Skala, Frank T. 


Sandstrom, Woody W: Wilson, Vv. i . Lydon, 
Jim Raub, yan 
Milwaukee Metal ae. aa sopmmll 536A 


Minnesota Mining & Mfg. 
Mittag & Volger, Sine. edabieetadlesstinichce 
Modern Office Procedures 
Modern Steelcraft, Inc. 
MEORAWK TARICS CO. ........--.-.-.c2c-csnseceocesee 
Alex Golden, Morris H. Golden, David 
Golden, Alan Golden, Leonard Golden 
Monarch — a 533A 
Elmer Hupp, L. G. Day, Arnold Anthon- 
sen, Irwin Kimmel, Paul McMurray, 
Howard Marks, H. M. Gutterman 
Moore Business Forms, Inc. 
nioote. Push-Pin ag 8 
F. Samson, C. Hooks 
Morris, Bert M., x 117 
Mrs. Bert M. Morris, F. L. Schaeffer, Art 
Link, Glenn Potts 





134 

7 374-375 
aeondoeeeiets 236 
eis .S05A-507A 


Myrtle Des 
R. Pitts, c ‘D. Slack 
Mystik Adhesive Products ........... 235 
N 
National Blank Book Co. .......... A 


Richard P. Towne, Paul B. Buckwalter, 
Roland Toland, William Lindenberger, 
Sam Orr, J. Sidney Croke, E. W. Patter- 
son, Ray Hammond, Herbert Morgan, Al- 
bert Farr, Roy Kirchner, Robert Bauer, 
Charles Malody, John Ramma, Reed Fer- 


guson, Jules Turner 
National Brief Case Co. ............................ 553A 
National Carbon Coated Paper Co. .......C12 
National Cash Register Co. ............... 324-325 
National Fiberstok Envelope Co. ............ 15 
National Vulcanized Fibre Co. ..................56 
J. R. Kallaher, Greener, R. W. 


Ketchum, W. J. en, Preston Pugh, 
oF Earl Burns, R. W. Snyder, Price D. 


eppe 
Neiman Steel Equipment Co. ............. 


312W 
Noesting Pin Ticket Co. ...........................0. 7 
Norfield Methods & Procedures, Inc....326W 
i. Ue, CU—E ee il 


or 
Samuel Jacobs, Martin M. Greene 
(Continued on page 94) 











ESLER Hat STEER EEE See eres TES 
se/s1 /so0/49 /48 /47 Me a5 44/43/42) 
tes 


3 
fh $4/ 55 / 56 /57/58/ 52 £2 _f6/ 
a 
£I, 
30) fais “Ye [7p] p TET ¢ SS 57 6a {67/eoy 
f29/ al 77 | 78 | 79 80/ 8: / 82/ 83 {a /e/ 7) iam ee 
a ————- 
eo LLlelf]s 92) 760 [89/00 VI TL (ExJesJo aoa) | 
99/ 100/101 / 102 /103/ 104/105, [128 (107 Jrcg/ 109) “0 [/ c-3a/ cf e-1s [c-16fc-17 
ad sad 4 MA c-1aj cfc 10/e-9/¢-@ 
rie fsa af ak’. & 7A SAE EI 
| LezTaefe 


122 fiat Ji2of 19 [118 {112 
CET EN EN EY WD ID Nc 27 027 22 


s 
143 [ £42 [141 £140) 139, 138 fisz, 
148 [ /49/ 150] 151 [1525 153/154) 155 / (56/157) 158 /7. 
3 




































































EXHIBIT HALL, LOBBY 
ANN 




















5 [| 46/147 








Fifty-Second 
Annual Convention 


See pages 34 and 35 
for a complete listing 
of exhibitors 





EXHIBITION 











THIRD FLOOR 














$1) 
MC 





MODERN STATIONER, OCTOBER, 1956 








36 











BY 



















220/219 / 28 / 217 | xe / 2s | 24 


[a] Jour]nYon Joann Lif 
L230[ 237 280/235] 234] 233 J 232] 231] 























ANNEX 







Saturday, September 29— 
Sunday, September 30— 
Monday, October 1— 
Tuesday, October 2— 
Wednesday, October 3— 


EXHIBIT HOURS 


12 noon to 9 p.m. 
1:00 p.m. to 9 p.m. 
2:00 p.m. to 9 p.m. 
5:00 p.m. to 9 p.m. 
1:00 p.m. to 5 p.m. 





FIFTH FLOOR 


FLOORS 





SIXTH FLOOR 


MODERN STATIONER, OCTOBER, 1956 






The maturity of any trade or industry is often correlated 
to the growth of its national association. A look at the history 
of NSOEA shows how it has contributed to the growth and 
stability of retailing of office equipment and supplies 


{[ isible proof that a strong nation- 

al association is an important as- 
set to any trades industry is shown 
by the career of NSOEA and the 
parallel growth of the stationery and 
office supply industry. 

The advantage of a good national 
association is in the communication 
of ideas fostered by a nationwide 
meeting of men in one particular 
profession. A baffling problem in one 
part of the country may already have 
been met and solved in another sec- 
tion of the land. One man’s exper- 
ience may mean the difference between 
operating in the black or in the red 
for several others. 

But, perhaps the finest result is 
the closeness within an industry that 
a national association brings. Con- 
fidence leads to cooperation which 
must lead to true friendship. 

Stationers and office equipment 
dealers are especially fortunate to have 
one of the better organized associa- 
tions in the country. About to begin 
its 53rd year of activity, the organ- 
ization did not derive its present 
strength from haphazard efforts of a 
few, but rather from the converted 
drive of industrious leaders. 

Originally news within the trade 
was carried from store to store, but 
prior to 1900 groups organized with- 
in scattered sections of the country 
were interested only in local prob- 
lems. By 1900 there were local or- 
ganizations in 13 cities. 

Much of the credit for starting 
a move which resulted in NSOEA 
must be given to Evan Johnson, who 
came to Chicago in 1900 to open a 
western office for American Station- 
er, the original stationery journal. 

Following a suggestion of a Chicago 
stationer that the magazine inaugurate 
and back an effort to establish an 
organization in that city, Johnson 


38 


NSOEA measures its success 
by the growth of the industry 


paved the way for the Chicago asso- 
ciation in 1902. This group under the 
guidance of Johnson's editorials began 
to think in national terms. 

When the annual banquet of the 
Chicago Stationers Association was 
held in January, 1904, a number of 
representatives of other cities were in- 
vited and the time was deemed op- 
portune to discuss a national associa- 
tion. Favorable comment from all 
present led to the reference of the 
initial organizational activities to the 
Chicago Association. 

At a meeting in June of that year 
of the Chicago group, the committee 
recommended that a convention be 
held there in October. 

The first meeting of what was to 
begin as the National Association of 
Stationers and Manufacturers took 
place in Chicago on October 3rd, 4th 
and 5th, 1904. Before this first na- 
tional convention adjourned, by-laws 
were adopted, a charter approved and 
the first national officers were elect- 
ed and installed. 

Fletcher B. Gibbs, Chicago, was 
elected as the first president of the 
national association. Serving with 
him were: Harry C. Bainbridge, New 
York, first vice president; John A. 
Schlener, Minneapolis, second vice 
president; William J. Kennedy, St. 
Louis, third vice president; Charles 
A. Stevens, Chicago, secretary; Abner 
K. Pratt, Boston, treasurer; John B. 
Fay, Chicago, auditor. 

The charter specified as the ob- 
jective of the formation—the crea- 
tion of a permanent feeling of friend- 
ship and fraternity between manufac- 
turers and dealers, promotion of 
friendliness of spirit between compet- 
itors, prevention of trade antagonisms 
and the achievement of aims and 
purposes for the mutual advantage of 
the members. 











The first annual meeting after the 
association formation took place in $¢. 
Louis in October, 1905. The success 
of the first year was realized by the 
strengthening of the organization, 
which showed 15 affiliates and a 
membership of 516. 

The outstanding feature of the 
1906 convention held in New York 
City was the evidence of how the 
getting together and becoming bet- 
ter acquainted while exchanging ‘ideas 
and problems led to the elimination of 
many of the evils and abuses which 
existed, 

St. Paul was the site of the 1907 
convention. It was here that a spe- 
cial meeting of the traveling men was 
held, a group soon to become an in- 
tegral part of the national associa- 
tion. 

At the following meetings one top- 
ic came up again and again in the 
discussions—the hiring of a perma- 
nent general manager who could give 
his entire time to the organization. 
Publication of a yearbook as well as 
bulletins was started. 

During the 1919 convention the 
membership voted to have the exec- 
utive committee employ a_ general 
manager. Early in 1920 Fletcher 
Gibbs accepted the offer to take this 
position, which he held until late 
in 1929 when the association head- 
quarters were moved from Chicago to 
Washington, D. C. as a measure of 
progress. This year also saw the vic- 
tory in a ten-year litigation against 
the association when the Federal 
Trade Commission dismissed its suit. 

At this time the executive commit- 
tee decided that the name—National 
Association of Stationers, Office 
Outfitters and Manufacturers—was 
too long and recommended that Na- 
tional Stationers Association be adopt- 


(Continued on page 92) 





MODERN STATIONER, OCTOBER, 1956 mM 





fter the 
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SUCCESS 
by the 
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1956 





NSOEA LAMENTS THE LOSS OF TWO OFFICERS 


_ year when the National Stationers and Office Equipment Association meets in con- 
vention a few of the old faces are missing, and the organization is saddened by their 
passing. 

This year, the association is exceedingly sorrowed by the unexpected deaths of two of its 
national officers—O. Clifford Halverson, vice-president of the Distributors’ Division and 
Charles V. Sinisgalli, treasurer. The activities of both men in the association had been aimed 
at a common goal—to. improve the industry. 


O. Clifford Halverson 


Stationers and office equipment dealers throughout the nation were 
shocked to learn of the death of O. Clifford Halverson, vice-president 
of Midwest-Beach Co., Sioux Falls, So. Dak., in June. 

Respected and admired in the industry, Mr. Halverson was vice- 
president of the Distributors’ Division of NSOEA. At the October 
convention, he would have succeeded to the presidency of the asso- 
ciation. 

He died of a heart attack in St. Paul, Minn., where he had gone 
to attend the District 7 regional meeting. Mrs. Halverson was with 
him when he was stricken. 

As one of the civic leaders of Sioux Falls, Mr. Halverson had 
been president of the Chamber of Commerce, president of the First 
Lutheran Church Men's Brotherhood, general chairman of the Com- 
munity Chest and was actively engaged on the mayor's Committee pro- 
moting a civic arena at the time of his death. He was also a Trustee 
of Augustana College and Sioux Valley Hospital. 

Born in Bawlf, Alberta, Canada on January 2, 1909, his family 
soon moved to Astoria. After graduation from high school in 1926, 
he attended Augustana College in Sioux Falls, graduating in 1930. He 
worked as a salesman for the Will A. Beach Company for ten years 
and was co-founder of the Midwest-Beach Company in 1941. 

Surviving are his widow; two sons, John, 13 and Bruce, 11; a 
daughter, Christine, 6; two sisters; two brothers; and a, step-mother. 


Charles V. Sinisgalli 


An extreme loss to the stationery and office equipment industry 
occurred with the passing of Charles V. Sinisgalli, president of the 
Andrews Office Supply and Equipment Company, Washington, D. C. 

Mr. Sinisgalli had served the national and regional associations 
in many capacities and had been national treasurer for the past five 
years. He had the unique honor of being a past Governor of two 
Districts, serving Region 2 in 1929-1930; and heading Region 3 in 
1944-1946. 

His position among Washington stationers was one of deep re- 
spect as he was one of the primary organizers of the local association 
and also a past president. 

Mr. Sinisgalli had been hospitalized for a month following a 
heart attack on July 4th. 

He headed his own firm in Utica, the city of his birth, until 
1936, when he moved to Florida. He became general manager of the 
stationery division of the R. P. Andrews Paper Company, Washington, 
D. C., in 1938. At the formation of the Andrews Office Supply and 
Equipment Company in 1952, he was elected president. 

Active in civic affairs, Mr. Sinisgalli was a charter member of 
the Sertoma Club of Washington, an organization of businessmen known 
for its charitable and patriotic work. 

He is survived by his wife, Ann; his mother, three sisters and 
two brothers of Utica, N. Y. 


MODERN STATIONER, OCTOBER, 1956 











Replogle will 
illuminated floor 


feature a new 16-inch 
in contemporary 





dal 






Peek-a-Books, a new line of transparent 
plastic magazine covers will be intro- 
duced by the Angler's Company. 


In celebration of its hundred years in the 
business, Rand McNally will include 
among its featured items at the conven- 


tion, this colorful Centennial Map of the 


United States. 
40 





Eberhard Faber launches its 
the last week in October in c 


elaborate advertising cam 
onsumer and trade public 





ai 
M* 
the In 
tionery 
furnitu 
1956 « 
tionery 
ciation 
Wit 
to dis] 
as the 
will hi 
ine an 
tives \ 
to acc 
items ; 
planate 
Som 
display 
follow: 
be shi 
Exhibi 
Floors 
added 
list of 
34 of 
names 
will be 
exhibit 


paign by showing ads set for 
ations. 











MODERN STATIONER, OCTOBER, 1956 





Permof 
be exh 
Manufo 
































set for 











any items to be shown for the 

first time will be featured at 
the Industry's largest exhibit of sta- 
tionery items, office equipment, office 
furniture and office supplies, when the 
1956 convention of the National Sta- 
tionery and Office Equipment Asso- 
ciation convenes in Chicago. 

With 400 manufacturers planning 
to display their regular lines as well 
as the new products, the conventioneer 
will have hundreds of items to exam- 
ine and judge. Company representa- 
tives will be on hand in each booth 
to acquaint the delegates with the 
items and distribute samples and ex- 
planatory material. 

Some of the many products to be 
displayed are previewed on these and 
following pages. These products will 
be shown in the Conrad Hilton's 
Exhibit Hall and Annex, and on 
Floors Three, Five and Six. As an 
added convenience to delegates, the 
list of exhibitors—starting on page 
34 of this issue—also contains the 
names of company representatives who 


The General Pencil 
Company exhibit 
will show its new 
lanolized Semi-Hex 
pencil. 


| eeetiembeea ne ae oe 


























will be in attendance at many of these 





exhibits. 


OEA EXHIBIT 





Permafile corrugated storage boxes will 
be exhibited by the Office Equipment 
Monufacturing Company. 


MODERN STATIONER, OCTOBER, 1956 





To be introduced at the convention by 
Globe Wernicke is their Sec-Tray which 
holds stationery supplies at arm level. 


The visual control panel, labeled as the 
newest device in the visible records in- 
dustry, will be shown by Acme Visible 
Records, Inc. 





Shown is one of the five Parker desk sets 
to be shown at the NSOEA convention. 





This adding machine will be included in 
the Victor showing of its expanded 
Champion line, 





4] 





Acco Products, Inc., Ogdensburg, N. Y. 
Featured at the show will be the new Acco 
fastener fivepak, and the fastener tenpak. 
Also shown will be the first perforators in 
color, the Acco punches Nos. 10 and 110 
in various colors and new applications for 
the Accoway blue print metal filing system. 


Ace Fastener Corp., Chicago, is exhibit- 
ing its complete line of stapling equipment 
along with advertising aids for use by the 
dealers. The display will be set up in 
booth 99. 


Acn.e Visible Records, Inc., Crozet, Va., 
plans to feature Virginian line cabinets, the 
visible cabinet safe, photo panels for re- 
production of directories, price lists, etc., 
visible planning panels and visual control 
panels. The visual control panel is the new- 
est device in the visible records industry. 


G. J. Aigner Co., Chicago, plans to show 
the new Aico typerite shield tab display. 
This is a counter card promoting the sale 
of ready-cut index tabs. Also on display 
will be a complete line of indexes, index 
tabs and index guides. The stock line of 
indexes will be packaged in individual 
printed glassine bags and on display in 
open shelving for possible suggestions to- 
ward self-service merchandising. 


Airguide Instrument Co., Chicago, Ill., 
plans to exhibit its No. 109 Holiday hy- 
grometer-thermoter, a desk model retailing 
at $2.50. Will also display the traditional- 
styled No. 1200 Monticello barometer-clock 
combination, retailing at $95.00. 


Allied Carbon and Ribbon Manufactur- 
ing Corp., New York. Will show its 
complete and enlarged line of Flagship, 
Echo and Comet stencils in new packages 
to match the design and color scheme of 
the complete Allied line. Will also feature 
its new Orange Diazo Process carbon papers 
and will introduce the new Ormig Piccolo 
portable spirit duplicator. 





All-Steel Equipment, Inc., Aurora, Ill. 
On display at the show will be an executive 
grouping of office furniture in the new 
dramatic finishes of sea gray, ebony and 
bronze tan with pleasing, modern top cov- 
erings of Textolite and Formica. A new 
executive chair line will also be announced 
during the show. Other products include 
L-units which have been introduced to the 
trade during the summer. 


Alma Desk Co., High Point, N. C., will 
show its newest line made of a combina- 
tion of cherry and walnut woods, utilizing 
the popular modular grouping and the con- 
ventional free-standing, double pedestal 
grouping. Alma will explain its new Alma 
Trend Program, designed to allow dealers 
to do complete interior decoration with 
Alma components. 


Aluminum Cooking Utensil Co., New 
Kensington, Pa. Exhibited will be a com- 
plete line of sand urns, and smoker items 
including ash trays, water urns, hour glass 
urns, wall urns and others. 


Aluminum Seating Corp., Akron, Ohio. 
On display will be a representative sampling 
of the various styles of chairs upholstered 





Master Addresser Company will reveal its 
new Model 60 desk machine. 


AERA Ce 





EXHIBIT PREVUE ccccess 


in new decorator colors. Also introduced ar 
the show will be a new catalog which js 
done in full four color process. 


Amberg File and Index Co., Kankakee, 
lll., will exhibit a complete line of file 
folders, filing supplies, brief covers, pep. 
sonal files, scrapbooks and albums and 
phonograph record carrying cases. 





This Duplex portable, all metal book 
stand, with self-leveling top and adjust- 
able height features will be shown by 
Tiffany Stand Company. 





A waterless skin cleanser will be among 
the items featured by the Underwood 
Corporation, along with new portables. 


The new space-saving merchandising 
units developed by M. Grumbacher for 
its line of artists’ materials will be 
shown at the convention. The units are 
self contained departments for stores. 


MODERN STATIONER, OCTOBER, 1956 





Arnot-J 
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Featu 


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Arnot-Jamestown Division of Aetna Steel Products Corporation plans to exhibit execu- 
tive furniture components including this group of Walnut. 





Featured by Blackbourn Systems is a dis- 
play of a large type counter style display 
cabinets containing an assortment of the 
complete line. 


American Dictating Machine Co., New 
York, plans to feature its Rex Recorder 
at the convention. James P. Mareno, presi- 
dent of the firm, and two other staff mem- 
bers will man the American Dictating ex- 
hibit in Conrad Hilton Booth 365. 


American Map Co., New York City, 
will feature map gift items including maps 
of the world and United States in colorprint 
or with plastic laminations, metal edging 
and hanging rings; a mid-century map of 
the world; and the Foldex line of European 
toad maps. These road maps include all 
cities and tow ns, roads in detail, railroads, 
shipping services, rivers, castles, canals, 
abbeys, heights, rural telephone boxes and 
tural hotels. 


MODERN STATIONER, OCTOBER, 1956 





American Stencil Manufacturing Co., 
Denver, will introduce a new stencil, be- 
lieved by the firm to be an all purpose 
stencil. The new product is said to be 
especially fine for electric, noiseless and 
regular typewriters, including portables. 
American Stencil will also feature its new 
Sure-Rite waterless hand cleanser, packaged 
in a five ounce polyethylene tube. 


Angler’s Company, Flushing, N. Y., will 
feature school supplies, commercial station- 
ery items. Angler's new item to be intro- 
duced is a line of magazine covers called 


Peek-a-Boo(k)s, with transparent plastic 
covers. 
Arnot Jamestown Division, New York 


City, plans to exhibit Arnot executive fur- 
niture components in both steel and wood. 
Steel components are available in three 
stock colors: mist green, silver grey and 
tantone; and in genuine walnut. Wood tops 
come in genuine walnut top finish and in 
Micarta, a walnut grained plastic laminate. 
Also shown will be Partition-ettes, with 
which are created rooms without ceilings. 
They come in steel and wood in three 
heights, 11 widths. Upper panels are in 
clear glass, bandfrost glass, acoustical board, 
corkboard, chalkboard or combinations of 
these. 


Artistic Desk Pad and Novelty Co., New 
York City, will feature a complete line of 
aluminum office accessories in addition to 
standard lines of desk pads, desk letter 
trays, costumers, waste baskets and chair 
mats. 


The Philip Hano Company will display 
its universal refolder register with the 
copy control and the marginal punched 
forms. 


Art Specialty Co., Chicago, Ill., will 
show its Flexo all purpose fluorescent lamps 
under the slogan “the Flexo puts light 
where you want it.” Arthur and Robert 
Natenberg will man Art Specialty’s booth. 


Art Steel Co., Inc., New York. Showing 
a complete Steelmaster Office Suite, begin- 
ning with a reception room and continuing 
through an executive suite, a special secre- 
tarial office, a junior executive office. Art 
Steel will also exhibit new modular furni- 
ture, self-standing partitions, a new line of 
safes, typist posture chairs and junior execu- 
tive posture chairs. 


Avery Adhesive Label Corporation, 
Monrovia, Calif., will introduce a new 
line of self-adhesive labels. The firm will 
exhibit in Conrad Hilton Booth 61. 


C. L. Barkley and Co., Chicago, plans to 
show what it hopes to be the largest and 
best display of the full line of Barkley filing 
supplies, with special emphasis on the firm's 
magnifying tab. 


Bates Manufacturing Co., New York, 
plans to exhibit its standard line of num- 
bering machines, staplers, perforators, and 
Bates list finders. Some new developments 
regarding new products, new improvements, 
new finishes on the existing lines will be 
announced at the convention. 


Baumgarten, Fred, Atlanta, Ga., will 
show a variety of imports including the 
Dux precision pencil sharpeners, “Silk Ef- 
fect” and “Excellenz” napkins, letter open- 
ers and pocket knives, lace paper doilies and 
other gift items. 


Bernay Products Co., Chicago, will again 
feature its Moistix moistener in four colors. 
Bernard Saltz, of the Bernay Chicago office 
will attend the booth, No. 345-W. 


Blackbourn Systems, Inc., Minneapolis, 
is going to feature a display of one of its 


43 


FOR SON OR SIS’'—ANYONE WHO APPRECIATES 
A PRACTICAL GIFT... STANDARD SET 


Matching Pen and Pencil in a variety of beautiful 
pearlescent colors. Made to Esterbrook’s rigid qual- 
ity standards. Gift boxed. A popular and practical 
fast-moving gift item. 


NEW AND FASHIONABLE—FOR MOTHER, DAUGHTER, 
“BEST GIRL”... PETITE-PAK SET 


Dainty, purse-size Pen and Pencil Set. In pastel 
pink, peach, orchid, aqua, blue and yellow. Avail- 
able with polka dot or checked purse case... in 
“see-through” box. Promote it as the new fashion- 
able and personal gift. 





SPECIAL GIFT—FOR FAMILY, CLOSE FRIENDS, 
BUSINESS ASSOCIATES... “&’? SET 


Deluxe matching Pen and Push-Pencil with deep- 
toned barrels and lustrous metal caps. Traditional 
Esterbrook quality . . . beautiful styling ...a 
thoughtful, personal gift. Handsome presentation box. 


Choose the right point for the 
way you write... by number! 


More than 30 
interchangeable point styles 
2556 
Cignitine Stub 
1555 


9460 
Carter 


(also public counter use) 


9668 
benttal wriling 














Py 
th deep- 
.ditional 
; eG 
tion box. 


“a 
ij 


the 
er! 


e 


Yo 


e" 











ersonalized Presents for Everyone | 


For family, friends, business associates—there’s an Esterbrook to fit every “gift-giver’s” fancy 
and budget. And, the “gift-getter” can change the point, if he prefers, to suit perfectly 
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uit 





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The Esterbrook Pen Company of Canada, Ltd., 92 Fleet St., East; Toronto, 





EXHIBIT PREVUE 





Labelon Tape Company will display its 
“write-on-it’’ tape, made in a roll form 
with the surface protected by a trans- 
parent plastic layer. 


large type counter style bleached birch dis- 
play cabinets containing an assortment of 
the complete line of Blackbourn systems 
and records including appointment books, 
social security and income tax records and 
bookkeeping systems. 


Blue Star Leather Mfg. Corp., New York 
City, will display a line of genuine leather 
and simulated leather desk accessories and 
stationery items including photo albums, 
scrap books, acetate photo albums, address 
books, guest books, trip books, diaries, 
memo pads, memo boxes, waste baskets, 
desk baskets, book ends and open stock 
desk sets. 


Boling Chair Co., Siler City, N. C., is 
planning to display its line of office, school 
and institutional chairs in rooms 504-A, 
505-A and 507-A. The display will consist 
of contemporary and modern designed wood 
and upholstered office chairs and sofas. 


Borroughs Manufacturing Co., Kala- 
mazoo, Mich., will display units of its 
entire office furniture line. Highlighted will 
be the Borroughs Cyclops swing-door stor- 





The Aluminum Seating Corporation will 
display a sampling of various styles of 
chairs including this office chair. 


46 





The Duo-Fast pocket stapler, a pen-size 
instrument, will be featured by the 
Fastener Corporation. 


age cabinets, open shelf filing units, wrap 
racks and wrap check racks. Borroughs will 
again have working in its booth the Scotch 
lass, Miss Eve Reczek. 


Milton Bradley Co., Springfield, Mass., 
will show paper cutters, games, color mate- 
rials and educational items in its booth 
204. 


Browne-Morse Co., Muskegon, Mich., 
celebrating its 50th Anniversary is launch- 
ing a completely new line of modular units. 
The new units, known as the Coordinate 
Group, will be displayed in Room 561. 
Also featured will be Browne-Morse’s easy- 
action Glider files, aluminum posture chairs, 
Goldenaire square edge desks, credenzas, 
bookcases and special filing supplies. 


E. O. Bulman Mfg. Co., Grand Rapids, 
Mich., will display crepe paper display 
cases, wall pen cases, wall shelving, gondola 
shelving and shelving for business machine 


> 


displays in booths 377 and 378. 


Burroughs Corp., Detroit, plans its ex- 
hibit around the theme “Profit Possibilities 
for the Stationer.” The firm will disp!ay its 
ten key and Director adding machines, and 
the new, popular priced Thriftline, hand 
operated adding machine in two-tone Am- 
ber Gray and Sunland Beige, as well as the 
full line of Burroughs cash registers. 


Business Efficiency Aids, Skokie, Ill., 
plans to feature its Magne-Dex visible fil- 
ing units. The items will be disp‘ayel ia 
the firm’s Tub Desks, visible trays and card 
record desks. 


Chicago Desk Pad Co., Inc., Chicago. 
The firm’s exhibit will feature what is 
described by Robert E. Krumwiede, vice 
president, as “an unusual display of un- 
usual merchandise.” The firm manufactures 
desk pads and accessories, chair cushions 
and acetate products. 


Chicago Lock Co., Chicago, will attend 
the convention to contact manufacturers of 
office furniture and equipment who use its 
line, component parts used in the fabrica- 
tion of office equipment. 


Keith Clark, inc., sidney, N. Y., is show- 


ing its complete series of sales aids for re- 
tailers and stationers selling the Keith Clark 








included in the National Cash Registe 
Company exhibit will be this high caps. 
city adding machine. 


line of Work-a-Day and Schedule-a-Date 
desk calendars in Conrad Hilton Booth 206. 


Clauss Cutlery Co., Fremont, Ohio, is 
planning to exhibit a brand new line of 
medium priced scissors and shears that in- 
cludes embroidery scissors, dressmaker 
shears, school scissors, barber shears, utility 
shears and two sizes of sewing scissors. 


Codo Manufacturing Corp., Coraopolis, 
Pa., will feature a complete line of carbon 
papers, inked ribbons and hectograph sup- 
plies. Spotlight will be on its new Super- 
Kote carbon paper which has Codo-Chrime 
treating on the back. The Super Kote is a 
brand new line in that the carbon paper 
has been greatly improved. 


Cormac Industries, New York, will show 
four of its major Cormac photocopiers, i in- 
cluding the Scout, the Senior, the Junior 
and a book page copier. Martin Wortmann, 
Jr., executive vice president, will show the 
products. 


Corry-Jamestown Manufactoring Co., 
Corry, Pa., will show a combination secre- 
tarial- business machine desk designed for 





Sets of pre-cut laminated cutout letters 
and number decals are to be included 
with the stencil sets shown by Duro Decal 
Company. 


MODERN STATIONER, OCTOBER, 1956 














Wat 


QUI 
by | 


ten 


Wh 
deli 
and 
whi 


You 


sho 


B f 


Yo 


for 










you'll sell more 


1 Register 
igh cape. 


ule-a-Date 
sooth 206, 





Ohio, is 
w line of 
‘s that in- 
|ressmaker 
ars, utility 
“issors, 



















raopolis, 
of carbon 
raph sup- 
-w Super- 
lo-Chrime 
Kote is a 
ON paper 


(Ys more gift merchandise 


; Watch your sales volume go up when you offer 
will show a ee 08 
piers, in- QUICK-SERVICE quality imprinting! Don’t kill sales 
¢ Junior § by having to say... “It will take a week to 


‘ortmana, i 
show the ten days for delivery.” 


P What a pleasure to eliminate all packing, shipping, 
ne sen, | delivery expense, bookkeeping, costly errors 
gned for and “out of stock” notices that plague you 
when imprinting is sent out! 


You can offer QUALITY imprinting on a quick-service 
basis...and get all those profitable “last-minute” l 
shoppers all year ’round! 






BOOK MATCHES 
LEATHER GOODS 
FOUNTAIN PENS 
LEAD PENCILS 
PLAYING CARDS 
GIFT RIBBONS 


: the 
Leading card manufacturers are designing their 1956 KINGSLEY MACHINE 
hed < . . : ; 
sentiments to harmonize with Kingsley type styles imprints: 
You can “trade up” your customers! Kingsley quality CHRISTMAS CARDS 
imprinted cards and monogrammed gifts create a desire p WRITING PAPERS 
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850 CAHUENGA BLVD. » HOLLYWOOD 38 « CALIFORNIA + Dept. T106 





EXHIBIT PREVUE eccccees 


offices where employees’ duties require both 
typewriter and business machines. Also to 
be shown: a new and improved Glideaway 
typewriter mechanism and a new small busi- 
ness desk, called the Corlette. Corry-James- 
town has a new office and display area in 
the Merchandise Mart, designed by Ray- 
mond Loewy Associates. Dealers are invited; 
free transportation can be arranged at 
Corry-Jamestown’s exhibit. 


Columbia Ribbon and Carbon Manufac- 
turing Co., Inc., Glen Cove, N. Y., plans 
to exhibit an entirely new office hand clean- 
er, Clean Hands. The new product, bene- 
ficiary of a national advertising campaign, 
has already received good dealer and con- 
sumer acceptance. Another new product: 
Modern Classic carbon paper, with “new 
smudge-proof carbon coating to a new 
shock-proof back.” 


Columbian Art Works, Milwaukee. 
Among the products to be featured at the 
show will be a display of Success desk cal- 
endars and Tear Kleen wall calendars. The 
desk calendars come in a number of styles, 
sizes, colors and _ bases. 


Craftint Mfg. Co., Cleveland. Two new 
paint-by-number sets—Bible Art and Zoo 
will be among the new items featured in 
booths 326 and 327. The Bible Art set con- 
sists of seven non-denominational sets por- 
traying famous scenes from the Old and 
New Testaments. Each set includes two 
14 x 18-inch numbered panels, 24 oil 
colors, three brushes and instructions. There 
are 12 wild jungle animal sets that include 
two 9 x 12-inch panels, 10 oil colors and 
two brushes. 


George F. Cram Co., Indianapolis, Ind., 
will exhibit Cram quality globes including 
special decorator numbers. Featured will be 
the Executive model which sells at $124.95. 


Clauss Cutlery Company is planning to 
exhibit the new Henkel line of medium 
priced scissors and shears. 


48 


Yawman and Erbe Manufacturing Com- 
pany will highlight their Mod-U-Ell line 
of desk units in their exhibit. 


It is an illuminated globe, 
within. 


lighted from 


C-Thru Ruler Co., Hartford, Conn., plans 
to display ruling and drawing devices con- 
sisting of rulers, slide rules, T-squares, 
French curves, triangles, protractors, tem- 
plates, protractor rulers, lettering guides 
and lettering pens. 


Dependable Manufacturing Co., Belle- 
vue, Neb., will show its line of stools and 
office furniture. A demonstration of the 
strength of the No. 220 stool will be of- 
fered by putting 500 pounds of weight each 
day of the five day convention on the seat 
of the stool. 


A. B. Dick Co., Chicago, will feature its 
new Model 350 offset duplicator, claimed 
by the firm to be the first to overcome the 
problems of ink and water mixture, there- 
by assuring constant quality control. Will 
also display its Model 106 plate exposure 
unit. Both items are for office use. 


Ditto. Inc., Chicago, will offer sneak pre- 
views of its new plant in suburban Lincoln- 
wood to convention visitors. Free transpor- 
tation can be arranged from the Conrad Hil- 
ton to the new plant by calling at the Ditto 
exhibit. Ditto will show its standard line of 
offset and direct process duplicators. 


Domore Chair Co., Elkhart, Ind. Many 
new products will be featured by this firm 
in its display including executive and re- 
ception office chairs. 


Duplicopy Company, Chicago, will show 
three of its line of duplicating machines 
for the convention. Representing the firm 





Displayed by Sainberg and Company will 
be their No. 4000 series of open stock 
desk accessories in contemporary style. 


Featured by the George F. Cram 
pany will be this executive model, 
luminated globe. 


will be R. F. Hoyt, sales manager, nd 
R. A. Miller and R. M. Stratton. 


Duro Decal Co., Chicago. A new line ¢ 
high-grade imported artists’ brushes 

be shown along with a number of stencil 
sets from 1 to 7 inches in size. Other iter 
to be on display include pre-cut lami 
cutout letters and numbers. 


Eagle Pencil Co., New York City. 
tured will be the new 1252 Magicolor 
set. The set includes pencils and a 
brush will make the colors spread and blend! 
like magic. Also displayed will be the new 
pencil with a specialized lead, the electroni¢ 
scorer, for use with test scoring and mark 
sensing machines. It has a jet black finish) 
with a gleaming silver tip and silver color 
stamping. Other booklets and folders in 
clude one on the pencil selector, eraser se 
lector and the firm’s 100th anniversary) 
catalog. 


Eaton Paper Corp. Products of this firms) 
three divisions will be on display in booths) 
5 and 6. Featured will be social letter 
papers, Berkshire typewriter papers and) 
Nascon At-A-Glance books. : 


The newest Sight Light models will 
featured at the M. G. Wheeler cc 
tion headquarters. 


MODERN STATIONER, OCTOBER, 19 








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The Gremlin Chasers are the. . . 


New Eagle 
Krasers 


Running rampant through the world are gremlins of an irritating 
breed ... pushing the wrong typewriter keys . . . making ink blots... 
transposing penciled figures . .. putting thumbprints on drawings... 
and generally smudging the record of man’s progress. 


But fear not! Here to wipe out these forces of darkness is a color- 
ful battalion of brand new EAGLE ERASERS! There is one for 
every dark gremlin deed. They leave no trace of carnage on the paper 
battlefield. They keep themselves clean and ready for the next foray. 
And age cannot wither their mettle for gremlin combat. 


The leading heroes in this dauntless Eagle battalion are shown 
on these pages, grouped in three battle patrols. Get to know them 


and call for their aid! (For complete Anti-Gremlin Battle Plan, see 
the back page.) 


Copr. EAGLE PENCIL CO., 1956 


eo PEN 


in. a 


PTO 


© 





































Starting with purest gum rubber from Malaya and 
fine pumice from the volcanic slopes of Mount 
Vesuvius, our Rubber Laboratory has developed 
entirely new formulas and special additives for 
Eagle Erasers. They are superbly effective, fast- 
acting, self-cleaning . .. with the extra quality you 
always expect from Eagle! 


Magic New Tex-Guard! 


A principal problem with rubber erasers has 
always been shelf aging. Eagle has solved it 
with new Tex-Guard, an anti-aging ingredient 
that protects both dealer and consumer — keeps 
the erasers fresh and resilient! 


Beautiful New Packages! 


Notice the brilliant colors of the Eagle Eraser 
compounds... the clear, attractive printing on 
the erasers . . . and the striking new packages of 


—— 


—EE 


= 


== _ 


[a 


For a fast, efficient gremlin chaser, 
be sure to use the right eraser! 


EE 


































uniform styling. They all combine to make this 
the most eye-appealing eraser line on the market 
— easy to stock, identify, use and reorder. The 
outside reflects the extra quality you find inside! 


J 


TYPING 

CARBON COPIES | 
INK 

BALL PEN | 
COLORED PENCIL | 
WRITING PENCIL | 
DRAWING PENCIL | 


CLEAN-UP 





493 FIRMTEX" disk, 494 with brush x x 


4 








497 FINE-EDGE disk, 498 with brush x x 


495 SOFTEX" disk, 496 with brush x |x x |x } | 


——EEEE 


_ esieniaaittaemmmninadl 1 j 








444 TYPEX" pencil, 445 with brush x x | 


436 TYPERASER”, 437 large ;x |x] |x {|X ; | 











— — 








482 PENCIL-INK (also 486) Xx |X|X|x |x 








| 430 CARDINAL® (also 2060, 2080, 2120) | 


r a 





r 





438 RUBBERHEAD” pencil end 





= 


| 480 FLEXO-PINK", 481 large | 4 








| 7020 CORONA" (7040, 7060, 7080, 7120) 





= 
——— 


408 TURQUOISE” CLEANTEX* 


—EE 








= 


5020 FINE ARTS® (5030, 5040, 5060) 





2 





402 NOMAR GUM* (403, 404, 405) 
a T 


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- | 


| 412 SOAP ERASER 

















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EAGLE ERASERS 


EAGLE PENCIL COMPANY - New York + London + Toronto +» Mexico City + Sydney 
7007T ANNIVERSARY YEAR 





Printed in U.S.A 





The 
find 
Lan: 





EXHIBIT PREVUE 











































e this 
arket 
. The 
nside! 


" 


DRAWING PENCIL | 


CLEAN-UP 


| 
| 





STRAOE MARK 


ydney 


Printed in U.S.A 











The new Cop-e-Eze copy board and line 
finder will be shown at the exhibit of 
Lansdale Products Corporation. 


Eberhard Faber Pencil Co., Brooklyn, 
N. Y., launches its elaborate advertising 
campaign at this convention by introducing 
dealers to ads which will be broken Octo- 
ber 29 in “Life,” “Business Week,” “Pur- 
chasing,” “The Secretary” and the stationery 
and office supplies trade publications. Will 
show three self-selection display cases in 
the “model stationery store” in Conrad Hil- 
ton’s Normandie Lounge. 


Ennis Tag and Salesbook Co., Ennis, 
Texas, will again feature stationery prod- 
ucts, filing supplies and business forms. The 
firm will pass out to convention visitors, 
shopping bags, memorandum books and 
football handbooks. 


Esterbrook Pen Co., Camden, N. J. 
Among the products to be featured in this 
display will be the new standard and de- 
luxe ball points, standard and deluxe three- 
somes (fountain pen, mechanical pencil and 
ball point), and new fountain pen desk 
sets. Also presented for the first time will 
be Esterbrook floor-model showcases. 


Eureka Specialty Printing Co., Scranton, 
Pa., plans to exhibit its No. 70 Dupli- 
sticker, No. 49 Duplisnaps, and No. 88 
Dupliquik, all gummed, perforated address- 
ing label products. Also to be shown: No. 
8870 Christmas religious cutouts packaged 
in topper envelopes. 


Ezyindex Products Corp., Flushing, N 
Y., will show strip tabbing, introduce the 
new Ezyindex shield tab package, visible 
index pockets, catalog indexing services, 
school indexes and the Ezyindex line of 
commercial indexes for ledger, post binder, 
ring and memo books. 


Fastener Corp., Chicago. Exhibited in 
booth 215 will be the new pen-size Duo- 
Fast pocket stapler that comes in an at- 
tractive gift box with 1,000 staples. The 
lightweight stapler holds 100 staples and 
fastens up to 12 sheets of paper. The cap 
and mechanism are chrome with a colorful 
Tenite plastic barrel. 


Faultless Caster Corp., Evansville, Ind., 
will show its entire line of office furniture 
casters and glides at the NSOEA show. 
Faultless is offering a package deal of office 


MODERN STATIONER, OCTOBER, 1956 





The W. T. Rogers Company will introduce 
their new Doggie Letter Holder at the 
NSOEA convention. 


casters to provide the office supply dealer 
with the most popular casters for replace- 
ment purposes. 


Wm. A. Force and Company, Inc., Brook- 
lyn, ‘will exhibit its general line of hand 
numbering machines and a few of its print- 
ing equipment numberers, such as flat bed 
and rotary numbering units. Specialties will 
include a Carbon platform machine and a 
Quick-Change numberer. Will also show a 
newly designed solenoid operated paper 
trip hand numbering unit. 


Frankel Carbon and Ribbon Co., Den- 
ver, Colo., is going to show Kleanwrite 
stencils, duplicating inks, nylon and _ silk 
ribbons and master units at the convention. 
Also shown will be Gestetner stencils that 
are said to be free from static and new 
brown mechanical negative stencils. 





Fremaco International, 
will exhibit the printing summira, an add- 
ing machine that sells for $79.95. It features 
direct subtraction and needs no stylus for 
operation. The regular adding machine sell- 
ing for $45.50 will also be displayed. 


G. R. Products, Inc., Grand Rapids, Mich., 
will exhibit its standard Soundex walls and 
partitions. 
tions and Series S walls. Together the new 
items provide a complete line of plain sur- 
faced economy partitions and walls. 


General Lamps Manufacturing Corp., 


inc., Chicago, 


New Products: Series N_parti- 


Elwood, Ind., will show a new approach 
to drafting board lamps in its exhibit booth. 
Several new improvements and features 
make the lamp, in effect, a new product. 


General Pencil Co., Jersey City, N. J., 
will show its new lanolized Semi-Hex pen- 
cil. The new product is claimed to contain 
lanolized lead, productive to more durabili- 
ty, smoother writing. 


Globe-Wernicke Co., Cincinnati, will in- 
troduce a new line of metal credenzas, and 
an entirely new product for the industry: 
G/W’s Sec-Tray stationery compartment. 
The Sec-Tray holds stationery supplies in an 
open file at arm level of the secretary. 


M. Grumbacher, New York City, is plan- 
ning to exhibit its line of artists’ materials, 
colors and brushes and also new space-sav- 
ing merchandising units which are self con- 
tained departments for stores. 


Hamilton Manufacturing Corp., Colum- 
bus, Ind., will exhibit in Conrad Hilton 
Room 352. The firm will introduce a new 
product, to be announced to the trade for 
the first time on the opening day of the 
NSOEA convention. 


New reception room chairs in modern decor will be included in the exhibit by 
Domore Chair Company, along with their executive models. 


53 




















EXHIBIT PREVUE ccccoees 





Included in the products shown by the 
Jasper Seating Company will be this 
executive chair with upholstered arms. 





The Burroughs Corporation will show 
their new, popular priced Thriftline, hand 
operated adding machine, along with 
their full line of adding machines and 
cash registers. 





Contemporary reception room furniture 
will be highlighted in the exhibit of the 
B. L. Marble Company, along with its 
Flight line. 


54 


Philip Hano Co., Holyoke, Mass., plans 
to display its universal refolder register 
with “locked-in” copy control and the mar- 
ginal punched forms for true alignment 
and positive registration. 


Harter Corp., Sturgis, Mich., will display 
14 new chair models at the convention. 
The models include the No. 70 executive 
posture chair which features a large foam 
rubber back. Also featured will be the 
Collier-Keyworth chair control and Harter's 
one-piece sheet steel base and the No. 420, 
low-priced side chair. The products will be 
shown in a model office layout. 


Higgins Ink Co., Brooklyn, N. Y. New 
drawing ink items and a third which has 
been revamped will be included in this 
display in booth 55. The new products are 
all in the black drawing ink field and com- 
plete a list of material required by drafts- 
men and artists, particularly for preparing 
originals for graphic reproduction. 


Hodgman Rubber Company, Framing- 
ham, Mass., will exhibit the standard line 
of rubber bands and finger tips. Featured 
will be various retail packages, said to be 
popular with many stationery dealers. 


Home-o-Nize Company, Muscatine, la. 
The H-O-N Company will show a complete 
line of visible record equipment. Earlier this 
year the firm took over exclusive distribu- 
tion rights to Shannon Systems and is now 
marketing it along with its regular line of 
office equipment. 


C. Howard Hunt Pen Co., Camden N. J. 
Featured products at the show will be the 
Boston pencil sharpeners and highlighted 
will be the new model Bostonette in office 
decor colors and portable pencil sharpeners. 
New advertising aids and promotional mate- 
rials, Speedball products, and artist pens 
and clips will also be displayed. 


Imperial Desk Co., Evansville, Ind., will 
feature an entirely new concept in sculp- 
tured wood office furniture. The line 





The Standard line of offset. and direct 
process duplicators will be exhibited by 
Ditto, Inc. 





features a new principle of suspended con. 
struction which makes each piece an en- 
tity that can be used singly or in groups, 


Infra Electronic Corp., Roseland, N. J, 
will feature its D-5 Director recording 
machine, T-5 Transcriber, Conference micro- 
phone for remote recording. Also shown 
will be its combination adapter which en- 
ables the D-5 Director to be used as a 
transcriber and a new development in foot 
control. 


Jasper Chair Co., Jasper, Ind., will show 
its standard line of chairs for offices, banks, 
schools, libraries and public buildings. Ar. 
thur A. Burth, secretary and general man- 
ager and the firm’s salesmen will attend 
the convention. 


Jasper Desk Co., Jasper, Ind., will dis- 
play its co-ordinator group of modular fur- 
niture in room 546. 


Jasper Seating Co., Jasper, Ind. The fol- 
lowing chair numbers are among the prod- 
ucts to be displayed in booth 557: 2000, 
2001, 2100, 2101, 1700, 1600 and new 
1500 and 1501 upholstered arm chairs. The 
1500 and 1501 upholstered arm chairs will 
be the same as those in the catalog with the 
exception that the arms are upholstered 
and padded with foam rubber. 


Joshua Meier Company, Inc., New York, 
will show a line of presentation binders, 
photo albums, sheet protectors, shop ticket 
holders, pass cases, wallet inserts, menu 
covers, book and magazine covers, V.P.D. 
Spel-Binders and V.P.D. Flip-Files. 


Kamket Corp., Holvoke, Mass. High- 
lighted in this display will be wire bound 
stenographer’s notebooks, memo books, com- 
position books and Kamket loose leaf line 
materials. Featured also will be the sales- 
man’s loose leaf pocket-dex unit and per- 
sonalized recipe book. 


Kee Lox Manufacturing Co., Rochester, 
N. Y., will feature its new line of carbon 


This combination drink and ashtray urn 
will be shown,\by the Aluminum Cooking 
Utensil Co y, along with the com- 
plete line of smoker items. 


MODERN STATIONER, OCTOBER, 1956 











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The fol- 
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R, 1956 











"MD #ite. 


retractable 


ball pen 


In demand all over America be- 
cause consumers recognize this as 
the greatest pen value ever. Fully 

retractable, smartly styled, high 
quality, exciting colors, smooth 
performance. No pen at any price 
writes better. On self-selling dis- 
plays of 12 or 36 pens. 





ALL-RITE PEN, INC. | Nationally 
HACKENSACK, N. J. | J dvarticnd 


retails at 39¢ 























paper, inked ribbons, rolls, 
hand cleaner, Eraser-guards 
Pull carbon dispenser boxes. 


type cleaner, 
and Grip N 


Ketcham and McDougall, Roseland, N. 
J., will show its Pat nhone pad with ball- 
tipped dialer pencil, Pat tape keeper and Pat 
stamp keeper. Also shown: Ketcham & 
McDougall’s Pat Shopper Stopper gift line, 
including a Rememo paper and pencil com- 
bination, and the firm’s new Magnetic pen- 
cil, a pin-on accessory. 


Kingsley Stamping Machine Co., Holly- 
wood, Calif., will feature its new Magic 
Adapter stamping machine. The multiple- 
line machine offers dealers possibilities to- 
ward one day monogramming and imprint- 
ing services. 


Kores Carbon Paper and Ribbons Mfg. 
Corp., New York City. Products to high- 
light the exhibit in booth 314-W are Kores 
twin spool ribbon and the new Kores Twin 
Kote carbon paper. 


Labelon Tape Co., Rochester, N. Y., will 
display “write-on-it” tape, and the new 
instant index tab in booth C-2. The tape 
is in roll form and is said to provide a 
special writing surface protected from 
smudging, dirt, dust and liquids and most 
chemicals by a layer of transparent plastic. 
The labels are mounted on acetate sheets 
for easy removal after typing and are of- 
fered in a number of colors, widths and 
lengths. 


Lansdale Products Corp., Lansdale, Pa. 
The new “tenderfoot” type silencer to muffle 
typing noise will be one of the products 
featured at the convention. The new 
Cop-e-Eze copy board and line finder will 
also be shown. The copy board features a 
novel swinging arm extension line finder 
and a new plastic spacing selector. It is 
finished in fine enamels to fit modern offices 
and it retails at $16.90 plus tax. 


F. H. Lawson Co., Cincinnati, celebrating 
its 140th Anniversary, will show its line of 
metal waste baskets, sand urns, cuspidors 
and stools. Special feature: an eight page 
book reviewing the company’s 140 years of 
sheet metal fabricating. 


Linton Pencil Company, Lewisburg, 
Tenn. The firm will exhibit in Conrad Hii- 
ton Booth 207. Attending for Linton: C. J. 
Comey and John Dyer, as well as Karl H 
Sollmann, Linton Pencil’s sales manager. 


EXHIBIT PREVUE Seeeeeeeeoseeeeeeeeeeeeeneeeeeeeeesde 


Lit-Ning Products Co., Fresno, Calif., 
will spotlight a gold horizontal file to cele- 
brate the firm’s one-millionth product to 
roll off its assembly line. The company will 
show 100 items of steel office desk top 
equipment. The line includes over 400 stock 
items. 


McDonald Products Corp., Buffalo, N. 
Y., plans to exhibit its Duk-It line of items, 
as well as leather desk sets and stationers’ 
gift items. Executive desk ensembles in 
gold-tooled leathers will be shown. Duk-It 
smoking .equipment includes ash recep- 
tacles, both floor models and wall-mounted 
Jumbo Urns. 


B. L. Marble Chair Co., Bedford, Ohio, 
will spotlight new designs in its Flight line 
of office chairs, made of carved walnut and 
variously upholstered. Special interest is 
expected in Marble’s comprehensive line of 
contemporary unit lounges and _ sectional 
seating. 


Marney Sales and Manufacturing Co., 
New York, will show three modern steel 
desks with formica tops. New: 84 inch 
high office partitions to give more privacy 
and still offer free standing qualities. Free 
sales aids will be available to dealers visit- 
ing Marnay’s display. 


Martin Perry Corp., Toledo, Ohio. This 
firm’s products are now manufactured by 
the Prosperity Company Division of Ward 
Industries Corporation, Syracuse, New York. 
See Prosperity. 


Master Addresser Company, Minneapo- 
lis, Minn., will show for the first time a 
new desk type machine for saving time in 
the office. It is said to write names and 
addresses or other repetitive data on a wide 
variety of accounting forms, statements, 
checks, time cards, envelopes, etc. Model 60 
Master Addresser is 7 x 13-inches and is 
finished in baked enamel with a base rub- 
ber cover to prevent desk scratching. 


J. L. May Company, Inc., New York, 
celebrating its 40th anniversary, will show 
its complete stock and made-to-order prod- 
ucts. These include tags, labels, tickets and 
other specialties. 


Meilink Steel Safe Co., Toledo, will show 
safes and insulated files. Expected feature 
will be the firm’s Wall Vault. Meilink is 





The W. A. Sheaffer Pen Company will 
show a representative portion of all its 
products including this cartridge pen set. 


56 


A new, all metal, adjustable typewriter 
table will be shown by Semco Sales. 


MODERN STATIONER, OCTOBER, 





















































Among the new Paint-by-number 
shown by Craftint Manufacturing 
pany, is this Bible Art set portra 
famous scenes from the Bible. 














planning a special breakfast sales meeting 
on Sunday, September 30th, attended by 
about 30 distributors and sales representa- 
tives. Meilink will again give convention 
visitors the “Meilink Fire Chief Hat,” a 
souvenir for the children. 


G. & C. Merriam Co., Springfield, Mass. 
On display will be all Merriam-Webster 
dictionaries but particularly featured will 
be the New Collegiate Dictionary. Details 
of various promotions and advertising pro-- 
grams will be available for dealers at the 
firm’s booth — 94. 


Metropolitan Cutlery Co., New York, 
will show new self-selective stationery shear 


display. The exhibit will be attended by 
Leo De Bon, Jerry Goldman and Maury 
Roth. 


Miami Systems Corp., Cincinnati, Ohio, 
plans to display its line of autographic 
registers and continuous printed forms, in- 
cluding autographic register forms, carbon 
snap-out forms and continuous carbon inter- 
leaved forms. 


a 


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Fremaco International will exhibit the 
printing summira, an adding machine 
which features direct subtraction. 


1956 








Tap the teenage market... 


(Autograph-biographies) 


neeting 
ded by 
resenta- 
vention 
fat,” a 


Mass. 
V ebster 
od will 
Details 
Ng pro-- 
at the 


York, 
y shear 
ded by 

Maury 


Gibson covers the 
Ohio \\ j teener with a 
ating eh . series of books to 
one oe eS 4 record all the 
n inter- a ' ry 7 ah 
> ' events of her 


busy-dizzy life. 


Attractive 
illustrations, pages 
for photos and 
autographs, catchy 
headings and 

other novelties make 
these appealing 
books the big rage 


(Record of Senior year) with teenagers. 


(Ex C/cbson AND COMPANY 


Publishers 


NORWALK, CONNECTICUT 
(For the pre-teen) 















EXHIBIT PREVUE ecccccees 


Micropoint, Inc., Sunnyvale, Calif., will 
be located in exhibit 618-A. Micropoint’s 
deluxe pen and two types of refills will be 
shown, including the break-off type filler 
for any ballpoint. 


Midwest Manufacturing Co., Eaton, 
Ohio, new to the stationery field, is ex- 
hibiting for the second time at an NSOEA 
convention. The firm will show chair mats, 
black boards, church supplies, clip boards 
and arch boards. 


Milwaukee Chair Co., Milwaukee. All 
wood, upholstered and metal office chairs 
will be featured by this firm in rooms 


535-A and 536-A. 


Monarch Furniture Co., Inc., High Point, 
N. C., will exhibit several items of new 
design. Most of them, designed by Norman 
Heckler Associates, utilize foam rubber fill- 
ing and a wide variety of easily maintained 
covering materials. 


Moore Push-Pin Co., Philadelphia. The 
company manufactures aluminum push-pins, 
glass push-pins, hangers, maptacks and 
thumbtacks. The Moore booth will be 
manned by F. W. Samson and H. C. Hooks. 


Bert M. Morris Co., Los Angeles. The 
company’s entire line of desk top equipment 
will be shown. Featured will be the mechani- 
cal display background showing the firm’s 
new ball pen desk sets with “cushioned 
writing.” Gifts will be given exhibit 
visitors. 


Mvrtle Desk Co., High Point, N. C., will 
exhibit a new contemporary line of execu- 
tive desks including new accessory tables. 


National Blank Book Co., Holyoke, 
Mass., may be located in the same booth 
as always — Booth A. Eye Ease records will 
be displayed along with new products an- 
nounced at the convention. 





‘Aurphy-Miller, Inc., will include this 
chair among the ones in their Trend- 
Setter line to be featured at the conven- 
tion. 


58 




















Its luxury lines of desk accessories will 
be shown by the Smith Metal Arts Com- 
pany. 


National Cash Register Co., Dayton, 
Ohio, will bring to the show the following 
machines: the 158K bookkeeping machine 
for accounts receivable, the new 12-bank, 
high-capacity adding machine, the 77 HS 
adding machine and their deluxe model line 
of “live keyboard” adding machines. 


National Vulcanized Fibre Co., Wil- 
mington, Del. Vul-cot wastebaskets will 
again be featured at the show with a new 
square top, a new rectangular basket, with 
a round taper or a round straight top. The 
baskets come in a number of sizes. Styles 
in maroon, brown or olive green or a neu- 
tral tone gray lacquer finish are available. 
Other colors are available upon special 
order. 


Nobema Products Corp., New York 
City, will display new items in poster oil 
and water color sets. Under its trade name, 
Original Lotter, the firm will show new 
styles in types of drawing instruments. 
Also shown will be Nobema’s usual line of 
stationery specialties, drawing materials and 
artists’ accessories. Visitors to the Nobema 
booth will be given a special convention 
catalogue and a 12” by 16” by 4” Handi 
Kit for use as a sketch or utility box. The 
firm’s exhibit will be in Booth No. 46. 


Norma Pencil Corp., New York City, 





Permacel Tape Corporation will feature 
its Texcel stand, along with the recently 
acquired line of Le Page products. 











Shown is one of the photocopiers to by 
exhibited by Cormac Industries at thei 
display in Chicago. 


producers of mu!ti-co.or peaci.s will shoy 
pencils made of platinum and palladigm 
which will retail up to $550.00 each. Othe 
products featured include the multikolo; 
pencils and the pen and three color peng 
combination. 


Oakville Company Division, Scovill Mfg. 
Co., Oakville, Conn., is planning to show 
the Yellow -Box line of commercial! station- 
ery items such as paper clips, paper fasten. 
ers, pins, thumb tacks, etc., in booth 58. 


Office Equipment Mfg. Co., Dallas, Tex, 
will exhibit Permafile corrugated storage 
boxes in room 625-A. Small sample boxe; 
will also be available to dealers. 


Ohio Chair Co., Youngstown, Ohio, will 
exhibit for the first time a complete line 
of lounge furniture for office and _ institu. 
tional reception rooms. 


Orna-Metal, Inc., St. Louis, Mo. Another 
exhibition first will be the Orna-Metal dis- 
play of two drawer and four drawer files 
along with the Skyliner series of steel office 
furniture. 


Parker Pen Co., Janesville, Wis., will 
show their Pardner set, said to be the in- 
dustry’ s first matching ball- -point and pencil 
and their new “41” set along with five 


The A. B. Dick Company will feature its 
new Model 350 offset duplicator, said 
to assure constant quality control. 


MODERN STATIONER, OCTOBER, 1956 





fo 


WwW 


Will show 
Palladium 
ich. Other 
nultikolor 
lor pencil 


vill 
fy 
al station- 
er fasten- 
th 58. 


las, Tex.,, 
d storage 
ple boxe; 


Dhio, will 
plete line 
d institu- 


. Another 
Metal dis- 
awer files 
teel office 


Vis., will 
ve the in- 
nd pencil 
with five 





ature its 
tor, said 













































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EXHIBIT PREVUE 


ball-point desk sets, 


fountain pens and 
liquid lead pencils. 


Perfect Rubber Seat Cushion Co., Phila- 
delphia, Pa., will show their line of foam 
rubber chair cushions in booth 227 of the 
Exhibit Hall Annex. 


Permacel Tape Corp., New Brunswick, 

., will be exhibiting for the first time 
the product line of its recently acquired 
subsidiary, Le Page’s Inc., in addition to its 
consumer item line. Several new products 
are expected to be unveiled. 


Polar Mfg. Co., Philadelphia, will ex- 
hibit approximately 300 pieces of desk set 
items and accessories. Also on display will 
be two open-stock desk lines. Both lines are 
made in 18 standard colors of heavy weight 
cowhide. One line consists of 64 pieces 
which are all hand-gold tooled; the other 
consists of 30 pieces that are completely 
hand-stitched. The firm also plans to dis- 
play a complete line of bulletin boards and 
chalk boards in both floor and wall models. 


Print-O-Matic Co., Chicago, Ill. Booth 
69 and room 638A will highlight inkless 
mimeographing, a new process. Also 
featured will be folding machines, electric 
mimeographing machines and a postcard 
duplicator. 


Prosperity Co., Syracuse, N. Y., manu- 
facturers of Metlwal and Metlwal Jr. office 
partitions and paneling, will feature the 
latter line at the convention. 


Rand McNally Co., Chicago, Ill., is 
celebrating its hundredth year in business 
with two new globes, the Centennial and 
the ‘100’, and a colorful centennial map of 
the United States. These will be shown at 
the NSOEA show. 


aa a EpITION 


vey WORD 


f the Ameren 


The new Concise Edition, Webster's New 
World Dictionary, will be featured at the 
exhibit of the World Publishing Company. 


60 


Random House, New York City. In ad- 
dition to its full line of popular dictionaries 
in all price ranges, Random House will in- 
troduce its new deluxe edition of “The 
American College Dictionary.” A juvenile 
book assortment for Christmas will also be 
offered. 


Regency Thermographers, New York 
City, creators of the Flower Wedding line 
and Heliograved business stationery, will 
exhibit in booths C18 and C19 at the con- 
vention. 


Reliance Pencil Corp., Mount Vernon, 
N. Y., plans to feature the Quillette ball 
point pen in booth 71. The pen comes 
with red, green, blue and black ink and 
looks like a pencil but writes like a pen. 
It has a new spun ball point cartridge that 
is said to insure smoother writing. 


Replogle Globes, Inc., Chicago, Ill., will 
feature a new 16-inch illuminated floor 
model globe in contemporary styling. List- 
ing over 9,000 place names, the globe is 
all handmade for greatest accuracy. 


Rest-A-Phone Co., Portland, Oregon, 
will display the Rest-A-Phone in eight 
colors matching the new colored telephones. 
The new Tele-Brac, an extension arm to 
hold a telephone, will also be featured. 


Reyburn Mfg. Co., Philadelphia, will 
exhibit the new CA53 tag assortment with 
a rotary display unit. The assortment in- 
cludes Reyburn parcel post labels, plain 
tags, printed tags and key tags. All items 
are precounted and prepackaged. The unit 
is 21 inches high, 16 inches wide for count- 
er displays. 


Robinson Reminders, Inc., Westfield, 
Mass. On display will be the new Man- 
size pocket secretary and other Robinson 
Reminders. The new size reminder is con- 
structed so the pocket will hold wider 
papers and even passports. 


W. T. Rogers Co., Madison, Wisconsin 
will introduce two items at the NSOEA 
convention. They are the Doggie Letter 
Holder and a revised and improved model 
of the Top pencil sharpeners. 


Royal Metal Mfg. Co., Chicago. Products 
to be exhibited include Royal’s complete 
line of executive chairs, secretarial posture 
chairs, industrial stools, shelving, reception 
room and cafeteria furniture. All furniture 
comes in a variety of colors and upholstery. 


Sainberg and Co., New York City. Dis- 
played will be the #4000 series of open 
stock desk accessories for use in the home 
or on small office desks. This series is made 
in top grain cowhide and is very simply 
tooled to give it a fine contemporary look. 
Items may be purchased individually or in 
any desired combination. Colors are brown, 
green, maroon or ivory. 


Seal-O-Matic Dispenser Corp., Newark, 
N. J., will unveil a new two length auto- 
matic tape dispenser and a low cost electric 
heating unit at the NSOEA 1956 exhibit. 
The complete line of gummed tape sealing 
machines, label and envelope moisteners 
and shipping supplies will be shown. 


NY 


. 


This acetate photo album will be 
the many products exhibited by the Blue 
Stor Leather Manufacturing Corporation, 


Semco Sales, St. Petersburg, Fla., plans 
to exhibit a new, all metal, adjustable 
typewriter table. Semco will be in room 
647A 


Sengbusch Self-Closing Inkstand Co, 
Milwaukee, will exhibit its line of “Office 
Essentials of Distinction,” including rubber 
stamps, desk sets, inkstands, moistenets, 
desk trays, Fil-A-Sist, sponge cup, Cate 
Rack and Kleradesk. 


Schwab Safe Company, Lafayette, Ind., 
plans to feature two new items as a Sup 
prise unit, along with their fire and burglat 
proof equipment in room 533. 


W. A. Sheaffer Pen Co., Fort Ma 
lowa. A representative portion of all p 
ucts made by the firm will be exhibited a 
the convention. Included will be Snorkah) 
pens, pencils, desk sets, cartridge pens, ball 
points, Skrip, leads, erasers and show cases 


Smith Metal Arts Co., Buffalo, N. ¥. 
Its luxury lines of desk accessories will be 
shown by the Smith Metal Arts Co. at the 
Chicago convention. 


Products to be exhibited by Royal 
Manufacturing Company include a ¢ 
plete line of executive chairs. 


MODERN STATIONER, OCTOBER, 1998 





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Panoramic Map 


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303 Africa 
235 Alaska 
305 Asia 
10 Atlantic Ocean 
311 Australia 
267 British Columbia 


















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319 Hawaii and U.S. 
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379 India 

331 Ireland (Eire and 
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239 Canada 73 a ane 
275 Central America ein Mamie 
383 China 359 Ital 
365 Czechoslovakia, road ae 
Austria, Hungary, — 
Italy and 4 Korea 
Switzerland 1 a and 
349 Denmark and a 
273 Mexico 
Satan 341 Netherlands 
315 East Indies and New sage ae 
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land and Wal Luxembourg 
325 Englandand Wales = 937 Newfoundland 
299 Europe 287 North America 
339 France 321 Oceania (South 
353 Germany West Pacific with 
355 Greece and Australia and 
Switzerland New Zealand) 
SIZES 
World 28” x 22” 
United States .............................. 32” x 22” 
Korea . 25” x 19” 
All Others .. . 22” =x 16” 


MODERN SERIES POCKET MAPS 


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11 Pacific Ocean 

317 Philippines 

367 Poland, Albania, 
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371 Russia (U.S. S.R) 
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372 Russia (U.S.S.R) 
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329 Scotland 

289 South America 

335 Spain and Portugal 

345 Sweden and Norway 

375 Turkey, and South 
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285 West Indies 

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361 Yugoslavia, 
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$mo-King Products, Inc., Brooklyn, will 
feature the new additions to its line of 
Spin-Top smokers stands. Also on display 
will be a new desk set consisting of a 

neck lamp with swivel pen mounted 
in the base and a desk pad blotter. 


Speedry Products, Inc., Richmond Hill, 
N. Y., will show a number of products 
including a stencil mat, stamp pad, dippen 
with eight colors, a magic marker and a 
brush pen for general marking. 


Taylor Chair Co., Bedford, Ohio, expects 
to show the new Transformation Desk 
Group complete with secretary unit and 
8-foot director's table. Also exhibited will 
be a cross section of the firm’s complete 
chair line. 


Tiffany Stand Co., St. Louis, Mo., will 
have on display the latest versions of two 
recently introduced products, the 8000 
series extra heavy duty Office Machine 
stands and the Duplex, self-leveling top, 
portable and adjustable height, all metal 
stand for large books. 


EXHIBIT PREVUE SSCHOSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSHSSSSSSSSSSESSESESESESEESEEEE 


Continental pica and elite types, push but- 
ton top plate, longer line space lever and 
line gauge are among the features of the 
new model. It is styled in horizon blue and 
dawn grey. 


S. E. & M. Vernon, Inc., New York City. 
The exhibit in room 534 will show all of 
the latest items of this loose leaf blank 
book company. 


Victor Adding Machine Co., Chicago, 
ill., will show its expanded Champion line, 
including Executive and Super Adder add- 
ing machines and Victor cash registers. 


Wards, Long Island City, N. Y., is plan- 
ning to feature its “Ever-Ready” motor 
record book, at the NSOEA convention. As 
sole distributors of the English-made “Gloy” 
paste, Wards will exhibit this also. 


Watson Mfg. Co., Jamestown, N. Y., 
will feature various types of filing cabinets 
and a complete Rol-Dex unit in its booth 


553. 





many of the Weis trademark names. Silver 
dollars are the prizes. Display items will 
include a few samples of the lines station- 
ers items produced. 


Wells Chair Corp., Michigan City, Ind. 
The new moulded foam cushions and sec- 
tional furniture will be featured in booth 
127 by Wells at their 15th consecutive con- 
vention. 


Western Manufacturing Co., Aurora, 
ill., will show their Fashion-Aire line of 
desks and the 2800 and 2900 lines of full 
suspension filing cabinets. 


M. G. Wheeler Company, Greenwich, 
Conn. The newest Sight Light models will 
be featured at the Wheeler convention 
headquarters in room 532A. 


World Publishing Co., New York City. 
Exhibited will be the Concise Edition, 
Webster's New World Dictionary together 
with Webster’s New World Dictionary of 
the American Language, College Edition. 
The Concise Edition contains more than 


X gazet- Weber Costello Co., Chicago Heights, 100,000 entries and more than 600 pictures. 
figures, . hi tll... will Hll., will occupy booth 100 at the Hilton. It sells for $3 plain and $3.75 with a 
Tops Business Forms, Cc icago, + Wi The exhibits will show chalkboards, chalk, thumb index. The College Edition contains 
re years, introduce its new dealer-imprinted consum- erasers, art materials, maps and globes and 142,000 entries, 1,760 pages and ranges in 
s. Mini- er catalog of Tops forms, along with a re- various display and merchandising aids. price from $5 to $12.50. 
cently created plan of consumer advertising. 
$1.00 . F. S. Webster Co., Cambridge, Mass. Yawman and Erbe Manufacturing Co., 
Tower Suites, Inc., Chicago, is planning The general line of carbon papers, office Rochester, N. Y., makers of steel desks, 
dividual to show a recently completed display room machine ribbons and duplicating acces- filing cabinets, filing systems and filing sup- 
consisting of a series of modern custom sories will be shown with particular em- plies, will use their exhibit to highlight 
offices. phasis on MultiKopy Durametric carbon their Mod-U-Ell line of desk units and the 
$1.50 papers — with the space-measuring num- Credenzas service units. 
Underwood Corp., New York City. A bered extended clean margin. 


complete line of new color fashioned porta- 
ble typewriters and a new waterless skin 
cleanser will be featured by the firm. A 
new DeLuxe portable will be on display. 





The Infra Electronic Corporation will 
feature in its display its D-5 Director 
_ machine and its T-5 Trans- 
criber, 


Weis Manufacturing Co., Monroe, Mich., 
following up their policy of using a tie-in 
stunt has devised a crossword-puzzle using 








Zephyr American Corp., New York 
City, plans to present its regular line of 
Autodex telephone indexes and Rolodex 
rotary card files plus two new products. 





This dippen with eight colors will be 
shown by Speedry Products Inc., along 
with a stencil mat, stamp pad, magic 
marker and brush pen. 





Expected feature by the Meilink Steel 
Safe Company will be the firm’s Wall 
Vault, along with other safes and in- 
sulated files. 









MODERN STATIONER, OCTOBER, 1956 








pic your 








DISPLAY WITH INEXPEN |S! 


Too many dealers in the stationery and office equipment field use the excuse “it 
costs too much” as the reason why they don’t set up better windows. This second 
article in the MODERN STATIONER series invalidates this excuse by demonstrat- 
ing how interest-arousing displays can be created from simple materials. 


I is generally felt in the stationery er bu 




















and office equipment industry, that surpri 

once a potential customer is actually Ou 

induced to walk into the store, he point. 

will more than likely make a pur- as OU 

chase before he leaves. nurse! 

g Yet, even while realizing the im- flowe 

: portance of getting the prospect proba: 

through the front door, many dealers to be 

neglect the basic customer enticement glazec 

—their display window. And, much variet 

P too often, their excuse for this neg- ungla: 

d lect is not a valid reason. and | 
Perhaps one of the most used rea- color 

sons why there are not more good pastel 

displays is that many a. stationer of th 

thinks of window displays as a rath- chand 

er costly proposition, entailing the sugge 

purchase or rental of costly props and flowe 

hiring a displayman. you ¢ 

Of course, if you want your win- sugge 

dows to compete in attention, value some 

and sheer beauty with those of Lord Court 

gpd & Taylor, Marshall Field or J. W. This 

: af Robinson, that might be true. But, encou 
4 4 if you're interested primarily in dis- to le 
_ plays that can help you increase your notifi 
a, sales, the amount of money to be in the 
: invested can be negligible. Many of Th 
your props can be borrowed from oth- the ¢ 


64 MODERN STATIONER, OCTOBER, 1956 MOD! 











tionery 
ry, that 
actually 
yre, he 
a pur- 


he im- 
rospect 
dealers 
cement 

much 
s neg: 


-d rea- 
good 
ationer 
1 rath- 
g_ the 
Ds and 


r win- 

value 
~ Lord 
J. W. 

But, 
n dis- 
e your 
to be 
ny of 
n oth- 


1956 














et businessmen, or purchased for a 
surprisingly small amount of money. 

Our first display is a case in 
point. Here we've used flower pots 
as our primary props. Your local 
nursery keeps a substantial stock of 
flower pots on hand, so you can 
probably borrow a few. If you want 
to be real fancy, you can use the 
glazed flower pots that come in a 
variety of colors. However, the plain 
unglazed variety serves just as well 
and has an interesting texture and 
color of its own. Small pieces of 
pasteboard placed over the open tops 
of the flower pots hold the mer- 
chandise displayed. In the sketch, I've 
suggested that one or two of the 
flower pots have growing plants. If 
you decide to do the same, I would 
suggest a small credit card reading 
somewhat along the lines of ‘Plants 
Courtesy of Green Thumb Nursery.” 
This serves a two-fold purpose. It 
encourages the owner of the nursery 
to lend you the props, and it also 
notifies your customers that you’re not 
in the nursery business. 

The tree branch, suspended from 
the ceiling by fine wire or colored 


MODERN STATIONER, OCTOBER, 1956 





SIVE PROPS 





ribbon is just that—a tree branch. 
You can cut a suitable branch from 
a tree in your backyard, or you can 
take a drive out into the country and 
select a suitable bratich. A display 
of greeting cards is fastened to the 
branch. 

An artificial grass mat, borrowed 
for the occasion from a local funeral 
director, is used to cover the floor. 

Another excellent source of inex- 
pensive props is in materials that are 
normally discarded by you and by 
other merchants. The cardboard rolls 
used for linoleum and certain types 
of rugs are a good example. These 
rolls can be cut to any desired length 
and painted. 

Squares of glass or individual 
squares of asphalt tile can be placed 
over the open tops of the sections. 
To make individual shelves at vary- 
ing heights, saw partially through one 
of the rolls and force a piece of as- 
phalt tile into the slot. Glass is not 
advisable for this type of shelf be- 
cause of the danger of breaking. 

The humble pasteboard liners used 
in egg crates are another example of 
simple and inexpensive props. This 





type of display is especially good for 
a small window. You will need sev- 
en lengths of one by two's, five for 
the uprights or risers, and one each 
for the top and bottom of the unit. 
You may have to use additional braces 
at the corners to keep the framework 
steady. 

The spacing of the risers is de- 
termined by the width of the egg 
crate liners, and the height by the 
height of the window. After you've 
built the frame, merely staple the 
pasteboard liners on the one by two's. 

The liners can be painted any color 
you wish. The dimpling gives an 
interesting texture note to your back- 
ground. The merchandise displayed, 
of course, is fastened directly to the 
pasteboard. In the sketch, we've used 
the checkerboard system alternating 
the liners with vacant squares. Mer- 
chandise can be displayed in these 
vacant squares by fastening a short 
length of ribbon to the back of the 
liners. 

This type of display is also ef- 
fective inside the store. It can be 
used against a wall for the display 
of small related items. 


65 








The difference in the sales appeal of a store is demonstrated in this picture of 
Horder’s located in the Bankers Building in downtown Chicago, prior to the remodeling 
job recently completed. 


A luminous ceiling which diffuses the light and avoids shadows is one of the changes in 
the recent remodeling at Horder’s store in the Bankers Building. The change also 
brought about a better utilization of the 4,200 square feet in the store, as well as 
an illusion of greater space. 





THE 


MODERN 


TREND 


OFFICE 
COMPANIES 


+ ges well-known midwest office 
supply companies are keeping in 
line with the industry trend toward 
facilitating sales through store con- 
venience. 

Better illumination’ and the con- 
venience of specially designed ‘visual 
selling” fixtures have resulted from 
the remodeling of a Horder’s store 
in the Bankers Building, 111 West 
Adams Street, Chicago. Harold W. 
Jacobsen, president of the 55 year old 
firm has extended a special invita- 
tion to NSOEA conventioners to vis- 
it this store during their sojourn to 
Chicago. 

The luminous ceiling applies the 
method of passing the light through 
transluscent plastic squares that dif- 
fuse the light and cast no shadow. 
The elimination of the stairwell and 
the removal of the entrance door to 
a much more advantageous position 
has increased customer convenience. 

The addition of air conditioning 
and background music aids in sét- 
ting a pleasant atmosphere for cus- 
tomers. 


MODERN STATIONER, OCTOBER, 1956 






















The 
Chicas 
franch 
hance 
interic 
street 
of 12 

Sto 
board 
ing tl 
cated 
units 
play 
value 
glare 
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An 
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are ¢ 
Such 
ery, 
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office 
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oward 
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SUPPLY 
EXPAND 


The Utility Supply Company of 
Chicago has recently opened its new 
franchise store in Milwaukee. En- 
hanced by a corner location, the store 
interior is completely visible from the 
street due to two-side glass frontage 
of 126-feet. 

Stock samples are arranged on peg- 
boards above open shelving contain- 
ing the material, eliminating compli- 
cated searching. Island and pyramid 
units are supplemented by end dis- 
play units which feature the bulky 
value items. Air conditioning and a 
glare proof luminous ceiling continue 
the modern aspect. 

An example of putting normally 
wasted space to work has resulted as 
the supporting pillars of the store 
are covered with pegboard displays. 
Such items as pictures, social station- 
ery, blackboards, bulletin boards and 
tape dispensers are featured. 

The suggestive displays in both 
of these modern stores constantly en- 
able customers to find items they 
have use for, but did not have in 
mind when they entered the store. 


MODERN STATIONER, OCTOBER, 1956 









Looking towards the front door of the new Utility store in Milwaukee, the immediate 
availability of office machines and furniture, as well as supplies, is apparent to cus- 
tomers entering. 


This area of the Milwaukee Utility store facilitates easy sales of the smaller stationer’s 
items. Behind this section appears the complete stock of papers, cards, cases and trays. 





can you improve 
your sales effort? 


Sales volume is not the only criteria to judge your sales 
success by. Dr. Lapp poses five questions which answered 
truthfully will indicate the effectiveness of your sales approach 


Sy CL. “Chuck Lapp, Ph. PD. 


MODERN STATIONER 
Consulting Editor 


| Peg can be the worst de- 
terrent to increasing your sales 
volume, but, unfortunately, many 
salesmen are guilty of the attitude that 
everything is going so fine they can 
relax. 

It is much too easy to shrug off 
a drop in monthly sales by attributing 
it to slack season, over-stocked cus- 
tomers or some other equally weak 
alibi. Self-confidence is one asset ev- 
ery salesman must have and usually 
does. But, there is where the danger 
lies. 

An extremely thin line divides self- 
confidence from the major basis of 
complacency—overconfidence. 

Any large corporation will meet at 
least annually for the sole purpose 
of reviewing a certain past period, 
not to find out volume differences, 
those will be well-known, but to find 
out if the changes are due to partic- 
ular personnel, and, more important, 
why? 

Adopt a big business method. Don’t 
you consider a certain set period for 
self-analysis extremely important to 
continued success? How long has it 
been since you sat down to consider 
your activity in your industry? 

Mr. Salesman, if you will ask your- 
self the following five questions, you 
may find them extremely helpful as a 
guide toward your own self-improve- 
ment. Unless you find that you are 
one of the few who does look at him- 
self occasionally with a critical eye, 
you may find you are not as good 
a salesman as you were one, two, five 
or even ten years ago. If this is the 
situation, the following questions may 
stimulate you to become a still bet- 
ter salesman. 


68 


(1) Do you feel that at some time 
in the past, you have been 4 
better salesman than you are 
right now? 

(2) Are you assisting your pros- 
pects and buyers to buy? 

(3) Could you give more helpful 
service to your buyers and 
prospects ? 

(4) Are you high pressuring your 
buyers and prospects ? 

(5) Are you guilty of actions that 
annoy or irritate buyers and di- 
rectly limit your selling effec- 
tiveness ? 

In order to stimulate your thought 
along the lines suggested by these 
five questions, buyers and prospects 
have been queried to obtain their 
viewpoints. 

1—Are Stationery Salesmen Better 
Today ? 

Twenty-four out of thirty buyers 
of office supplies and equipment in- 
terviewed in the Mid-West related 
that the typical salesman who calls 
on them today is better than the sales- 
man who called on them ten years 
ago. 

The six dissenting buyers who felt 
office supply and equipment sales- 
men representing stationery stores are 
not as good as ten years ago, gave 
such reasons for their opinion as fol- 
lows: 

“Salesmen of ten years ago were 
more sincere.” 

“Salesmen today are only interest- 
ed in a fast buck.” 

“I know more about the products 
salesmen are selling than they do.” 

“Salesmen today are too young.” 

“Stationery salesmen haven't kept 
up with new developments.” 





2—Are You Assisting Your Buy. 
ers to Buy? 

The dealers indicated that they be. 
leave the salesmen should be willing 
and qualified to give the prospective 


purchaser special assistance in making 


his selection. They mentioned that 
they are especially appreciative if the 
salesman will express a willingness to 
be of assistance in any way, give in. 
formation on the latest items in 
line, suggest certain unique features 
of his items and demonstrate a prod. 
uct to those who are going to use it, 

3—Could You Give This Assist. 
ance ? 

Buyers reported that their opinion 
of many salesmen would be raised if 
the traveler would tell them when 
prices on specific merchandise might 
go up, spend more time on the ac- 
tual accomplishments of the articles, 
and less on glib generalities, and leave 
when they have been given an or- 
der. 

The importance of understanding 
the problems of the business they 
are trying to sell can not be overly 
stressed, especially in order to explain 
what item might best fit a need, 
but at the same time avoiding over- 
stocking or overselling the buyer. Sub- 
tle salesmanship includes checking in- 
ventory on their own stock and then 
leaving literature on items which 
might be of interest. 

4—Are You High Pressuring Your 
Prospects ? 

The high pressure sales approach 
often may alienate the prospect to the 
point that he will refuse to buy even 
if he needs an item. 

Listed among the methods leading 
to this situation are: Insisting on the 
purchase of a product which isnt 
needed, starting to write up an order 
before the customer is ready to place 
it or padding an order with items 
not desired. 

The high pressure salesman who 
knocks competitive sources, suggests 
his product is at a bargain price which 
won't last, or should be purchased 
because your competitor has, will de- 
feat his own purpose. As does the 
man who misrepresents what a prod- 
uct will do, or tries to rush the cus- 
tomer into making a quick decision 
before he has a chance to give the 
proposition sufficient consideration. 

5—Are You Guilty of Creating “Pet 


(Continued on page 90) 
MODERN STATIONER, OCTOBER, 1956 





TH eo ww 


—~hH-€ Ww 








ir Buy. 


hey be. 
willing 
> Pective 
making 
>d_ that 
> if the 
ness to 
xive in- 
Ss in a 
features 
a prod- 
| USE it, 
Assist- 


Opinion 
aised if 
1 when 
- might 
the ac- 
articles, 
id leave 
an or- 


tanding 
ss they 
- overly 
explain 
| need, 
g OVver- 
er. Sub- 
‘ing in- 
id then 
which 


g Your 


>proach 
- to the 
ly even 


leading 
on the 
1 isn't 
n order 
o place 
) items 


n who 
uggests 
» which 
rchased 
vill de- 
yes the 
| prod- 
he cus- 
lecision 
ve the 
tion. 

ig “Pet 


1956 








Joe E. Brown pitches for 
Paper Mate’ on World Series 







Yes, Joe E. Brown will be selling 
Paper Mate Pens on the World 
Series TV Broadcast. 


Paper Mate—world’s largest — 
selling pen—will be advertised on 
the world series—TV’s greatest . 
sporting event—over 80,000,000 * q # 
viewers—all potential customers. ~ ie 
., =~ 
al me 


GET ON THE BALL—STOCK UP ON PAPER MATE! 


*T. M. REG. U. S. PAT. OFF. 


New Sheaffer Ad Manager 

G. P. Karle, Jr., assistant advertis- 
ing manager for 
the Sheaffer Pen 
Company, _ Fort 
Madison, Iowa, 
has been named 
advertising mana- 
ger. 

He succeeds 
Don A. Reed 
i who resigned 

Karle from Sheaffer's 
to join the Russell M. Seeds Company, 
the pen company’s ad agency. Karle 
has been with them since 1949. 


Controller's Groups 
Elect Officers 

Irving C. Barnes, controller and 
assistant treasurer, Strathmore Paper 
Company, West Springfield, Mass., 
has been elected president of the 
Springfield Control of the Controllers 
Institute. Joseph A. Chadbourne, 
president, Old Colony Envelope Com- 
pany, has been renamed secretary- 
treasurer of the group. 

At the annual meeting of the In- 
stitute’s Rochester Control, Charles F. 
Watson comptroller, The Todd Com- 
pany, was re-elected secretary. 

James F. Lillis, comptroller, Bur- 
roughs Corporation, has been elected 
vice president of the Detroit Con- 
trol. 

The new first vice president of the 
organization’s Hardford Control is 
John F. McGivern, Jr., comptroller, 
Gray Manufacturing Company. 

At the annual meeting of the West- 
ern Michigan Control, Walter F. 
Metzger, comptroller, R. C. Allen 
Business Machines, Grand Rapids, was 
chosen secretary. 

The following have been elected 
directors of Institute local Controls 
in their respective areas: William E. 
Case, secretary-treasurer, W. J. Gage 
& Co., Toronto; Paul B. Cate, Con- 
troller, Hallmark Cards, Inc., Kansas 
City, and Scott Harrod, vice presi- 
dent finance, Ditto, Inc., Chicago. 


70 


ii ip i i il 





pececoossosocs PRESSTIME NEWS eeecccscees 


WittiamM W. Durrus has been named director of overseas operations for 
American Greetings Corporation according to an announcement by Jor ZEL, vice 
president in charge of the firm’s export division. 

Duffus has been with the organization since 1949. He had recently returned 
from England where he organized the greeting card firm's new English subsidiary, 
Forget-Me-Not Greetings, Ltd. 

eeeae 

ELMER G. RAHE, vice president—sales, for the Globe-Wernicke Company, 
Cincinnati, has announced the appointment of DANIEL J. MORAN as a district 
representative for the company in Maryland, Virginia and North Carolina. 

Moran was associated with an office equipment and supply firm as manager 
and buyer in New Orleans prior to joining the Globe-Wernicke sales staff. 

eeeEE 

GeorGE L. Topp, president of the Todd Company, Rochester, N. Y., has been 
named a director of the Burroughs Corporation, it was announced by JoHN §S, 
COLEMAN, Burroughs president. 

Todd is a son of George L. Todd, co-founder of the Rochester company, and 
has been president there since 1946. The company was acquired by Burroughs as 
a wholly owned subsidiary in 1955. 

ekeee 

The appointment of WiLLIAM I. Meyers, III, as national sales manager of the 
Evans Specialty Company, Richmond, Va., was announced by President L. W. 
EVANS. 

Meyers will direct the organization of distributors, jobbers and agents through- 
out the United States and Canada. 

eeeSE 

Roy S. MippLeMas has been appointed New York bank division sales manager 
of the Mosler Safe Company according to an announcement by Epwin H. 
MOSLER, JR., president. 

Active in the firm 37 years, Middlemas has been headquartered in the New 
York office since 1924, except for one year in Shanghai, where he directed export 
activities in the Far East. 

A native of London, England, Middlemas holds a mechanical engineering 
degree from Malvern College, Malvern, England. 

eeEEE 

J. W. Atsporr, president of the Cory Corporation, has announced the ap- 
pointment of JEROME ZIMMERMAN to the position of district sales manager, 
Autopoint Company, for the New England territory. 

Before joining the Autopoint Company, Zimmerman was district manager 
for the Esquire Calendar Division of the Keene Advertising Company. 

HEEEE 

STUART Moureau has been selected as merchandise manager for Division “E” 
of the John Plain Company, Chicago. 

This division includes stationery, typewriters, leather gifts, luggage and games, 
as well as optical, photo and sports equipment. 

eeREE 

FRANK P. DOOoLIN, vice president and production superintendent for the 
Rust Craft Greeting Card Company, Dedham, Mass., died at his summer home 
in Wareham, after a lingering illness. 

Mr. Doolin, 67, had joined the company in 1922 as plant superintendent. 
He was elected to a vice presidency post eight years ago. 

SEEKS 


Mr. ALBERT H. ADELSON, sales manager of Crestwick, Inc., New York City, 
died of a heart attack while on a business trip in Chicago. He was 59 years of age. 
HERE 

Ray J. EsTABROOK has been added to the Eaton Paper Corporation's sales 
force in the mid-west territory including Indiana and parts of Illinois and Missouri. 
Estabrook will replace RoBERT W. CLARK, who has taken over the Ohio 


territory. He will sell the fine letter papers, commercial papers and the Berkshire 
typewriter paper line. 


MODERN STATIONER, OCTOBER, 1956) 








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Desk Mates 


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Stamp Keeper #320 holds postage stamps by the roll 
. keeps them clean, neat, handy . . . adds a handsome 
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paperweight. Retail, $1.00. , . . ‘ 
Tape Keeper #420 dispenses cellophane tape. A perfect With chain-reel pencil that pulls out to write and 
companion piece to the Stamp Keeper —same size, winds back automatically. Use on table or desk, or 
weight, styling. Retail, $1.50. hang on kitchen wall. Rememo refills with standard 
roll of adding machine paper. Seven attractive colors: 
Desk Mates #520 . . . boxed together red, pink, turquoise, yellow, white, black and brown, 
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DeLuxe, fashion-styled pencil, in gilt or rhodium with hand-engraved design on 
reel. Retail, $2.50, incl. Fed. tax. 


MemoMlatic «575 
Versatile memo unit; standard 4” x 6” pad. New self-sticking bracket hold 


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Sen 





NEWS . 


A. B. Dick Creates New Position 

Appointment ot O. P. Quilling to 
the newly created position of gen- 
eral sales planning manager of the 
A. B. Dick Company was announced. 
Quilling started with the company in 
1939 and held various sales positions 
until 1948 when he formed an in- 
dependent distributorship. 


Parker Promotes Two 

John W. Dawdy has been named 
assistant to the executive vice presi- 
dent of the Parker Pen Company, 
Janesville, Wis. Simultaneously the 
firm announced that the duties of gen- 
eral service manager, formerly held 
by Dawdy, have been assigned to John 
B. Francis, sales representative from 
Richmond, Virginia. 

Dawdy has been with the Parker 
Company since 1940 and has held 
several posts in sales and service. 
Since starting with the pen company 
in 1946, Francis has been a member 
of the sales force. 


Cy. 


See 


GOES AROUND THE 


Stationery Firm Makes 
Foreign Language Display 
A dramatic display in eight foreign 
languages was featured during World 
Trade Week in a window display of 
Esterbrook products by the Keystone 
Stationery Co., in Camden, N. J. 
As an additional interest getter, free 
Esterbrook pens were offered to the 


oe 1 " 


a 


VORLD 


first 25 persons who could identify 
all eight of the languages used in the 
window. 

According to Keystone Stationery, 
the window attracted unusual attention 
and resulted in a fine sales record 
during World Trade Week. They al- 
so report that no one was able to 
correctly identify all of the languages. 


BUYERS EVERYWHERE ARE SAYING... 


"[t's the Most Beautiful Leatherette Design Yet' 


THE a SORTNCRAPTED 


BY FREDA DIAMOND 


Another new outstanding Smithcrafted creation by Freda 
Diamond with all the dazzling beauty and distinction its name 


implies. The “Sunburst” 


design is in genuine 23 karat gold 


against the rich luster and texture of Smithcrafted’s exclusive 
Kid-Tex. A complete line of albums and specialties in five ultra 
smart colors. Albums feature the durability and convenience 
of “post binding.” Popular Prices. 


Write for Complete Details and Prices 


THE S. K. SMITH COMPANY, 2857 North Western Avenue, Chicago 18, Illinois 


74 


225 Fifth Avenue, New York, N. Y. 


122 Merchandise Mart, Dallas 


MODERN STATIONER, OCTOBER, 1956 











dentify 
in the 


tionery, 
‘tention 

record 
hey al- 
ible to 
guages, 





>da 
ime 
old 
sive 
ltra 
nce 











DEPENDABLE 
PUBLICATIONS. 


MODERN STATIONER, OCTOBER, 1956 





Yes! 


MODER 


As you read the copy of MODERN STATIONER 
you are now holding in your hands, do you take 
for granted the wide variety of useful informa- 
tion you are finding in it? 


If you stop to think about it, you might well 
wonder how, month after month, you are able 
to find so many different ideas you can use, 
so much news, so many pictures, such compre- 
hensive product and market information, so 
much of the human side of the stationer industry. 


To use a well-worn phrase, “it isn’t easy.” There 
is no mysterious formula that brings all of this 
material together in one issue of our magazine. 
How we do it is very simple: We just plain go 
out and dig for it. 





AND OFFICE EQUIPMENT DEALER 


aa 





And right there you come to the heart and core 
of DAVIDSON PUBLISHING COMPANY and 
its ten publications. We know there aren’t any 
shortcuts to successfully serving any business 
field. For a publisher to serve any industry well, 
he must give his readers concrete ideas and 
specific business information that readers can 
put to use in their own businesses. 


To present the type of material you find in the 
pages of this or any DPC magazine, our editors 
go out to Tulsa, to Seattle, to Indianapolis, to 
New England, to anywhere there is information of 
interest to you, the reader. These editors talk 
with stationers and with the stationer’s customers. 
They look over stationer operations. The notes 
and pictures which these highly trained writers 
and photographers gather are then rushed back 
to DPC headquarters where they are refined into 
the features and news such as you are reading in 
this issue. 


But that’s not all. DPC specialized personnel 
undertake many other types of tasks to put 
together material of interest and value to you. 
They attend countless meetings, do market and 
product research, initiate extensive industry sur- 
veys, make statistical compilations, employ a 
news gathering agency, confer with manufacturers 
and other industry leaders, study countless re- 
ports and releases. 


Then and only then do they edit, lay out and 
produce the attractive, readable pages that make 
MODERN STATIONER the leader it is. 


PYarvidson Publishing Compan Y 


405 EAST SUPERIOR STREET 


DULUTH 2, MINNESOTA 


75 








NEWS .. 


Clary Names 
New Dealers 

New dealers for the Clary Corpor- 
ation in eight states have been an- 
nounced by J. W. Stallings, general 
sales manager. They are: 

Allied Office Machines of Akron, 
Inc., Akron, Ohio; Davis Typewriter 
Company, Colorado Springs, Colo.; 
Crites-Watson Office Supply, Woos- 
ter, Ohio; Niles Office Supply, Niles, 
Mich.; W. H. Fox Company, Colum- 
bia, S. C.; Port Arthur Typewriter 
Company, Port Arthur, Tex.; Caroli- 
na Office Supply Company, Jackson- 
ville, N. C.; McGord’s Office Sup- 
plies, Lawton, Okla.; and Karshaw’s, 
Inc., Spokane, Wash. 


a Oe eS Os BO. Oe 


Firm Obtains 
German Paper Product 

The Old Town Corporation, New 
York, has obtained exclusive rights 
for a new carbonless copy paper de- 
veloped in Germany. 

According to James H. McGraw, 


Jr., Old Town board chairman, the 
paper will render clear, multi-colored 
copies without the use of inserted 
carbon sheets or treated originals. The 
process was originated by Molineus 
& Company, Dusseldorf, Germany. 

The new paper will be available 
in quantity in 1957 according to Mc- 
Graw. He said the specially designed 
machinery will be built in Germany, 
shipped to the U. S., assembled and 
tested before being placed in opera- 
tion. The paper will be available in 
eight colors plus black. 


Deaths Noted 


Louis W. Jen- 
kins, vice presi- 
dent of E. Errett 
Smith, Inc., died 
suddenly on 
Tuesday, August 
14th, in  Pasa- 
dena, Calif. He 
was manager of 
the firm’s Cali- 





Jenkins 
its opening. 


Je On . 


eal Yourself 
CHRISTMAS GIFT 





paren overt Race 
t oven © cri? 


PO 


VICTORY or CHICAGO 


PROFITS 


WRITE TODAY FOR COMPLETE INFORMATION 


ICTORY MANUFACTURING COMPANY 


The Most Complete Plastic Game 
Place * 


q 


AG 


fornia plant since 


1738 West Arcade 
Establis 


Roland W. Mattke, store manager 
for the Sickert and Bauf Stationery 
Company, died of a heart attack Ay. 
gust 10th while vacationing with his 
family at Hayward, Wis. Mr. Mattke 
began service with the Milwaukee 
firm 30 years ago as an errand boy. 

Samuel D. Craig, vice president of 
the E. J. Spangler Company, Phila. 
delphia, died Saturday, August 4th 
in Ocean City. 

William L. Russell, 58, past presi- 
dent of the George S. Carrington 
Co., Chicago, died July 17th in Chi- 
cago. 

George A. Tarrant, 48, southerm 
district sales manager for the Carter's 
Ink Company died suddenly on July 
16th in Dallas, Texas. 

Mrs. Marie A. Laux, 93, former 
president of A. J. Laux and Co., Inc, 
Lockport, N. Y., died July 29th after 
a long illness. 

William E. Flinn, 47, vice presi- 
dent of the Checker Equipment Cor- 
poration, New York, died Monday, 
July 2nd, at his home in Levittown, 
New York. 













2 
fem 


Chicago 12, Illinois 
hed in 1930 


MODERN STATIONER, OCTOBER, 1956 









Manager 
tationery 
ack Au. 
with his 
. Mattke 
ilwaukee 
ind boy, 
ident of 
, Phila. 
ust 4th 


St presi- 
rrington 
in Chi. 


southern 
Carter's 
on July 


former 
0., Inc, 
th after 


4 presi- 
‘nt Cor- 
Monday, 
vittown, 














ATEST 
KAGE 


We’re bursting at the seams with 

the biggest advertising-merchandising 
package ever presented to our dealers. 
Start with ‘“The Brothers’’—hailed as 
the brightest comedy find of the 1957 
TV season. Drive in with the most 
penetrating magazine and supple- 
ment coverage yet offered. Tie up your 
market with co-op newspaper, local 
radio and TV spots. What do you 
have? The smartest, best planned, 
most effective program ever offered! 
Open up—right now. 


SHEAFFER'S 


W. A. Sheaffer Pen Company, Fort Madison, lowa 





Visit our booth at NSOEA 
Booth 109 
Conrad Hilton Hotel 
Chicago, Sept. 29—Oct. 3 











petite 3 e 


While Master of Ceremonies Bud Collyer 
(center) cheers her on, ‘Beat the Clock” 
participant knocks over paper cups with 
sheets of paper flowing from a Ditto 
duplicator. The CBS-TV stunt show, seen 
nationally on Saturday nights, borrowed 
the duplicator from Ditto’s New York 
office. (The stunt worked and the woman 
won $100.) 





Hallmark Offers Prizes 

In School Arts Competition 
Hallmark Cards Incorporated, Kan- 

sas City, will become the major in- 

dustrial patron of the 1957 Scholastic 

Art Awards, national high school: arts 

competition sponsored by Scholastic 









gtay finish. Let your cus- 
tomers pick from Fireman 
Red, Pastel Blue, Pastel 
Green, Frost Green (Mist 
Green), Frost Tan (Desert 
Tan). Get an assortment for 
display and put a new punch 
in your sales. 


78 











The Famous 


ACCO 
~ PUNCHES | * 


No’s. 10 and 110 


Color is in fashion! 
you'll find new eye appeal, 
new style attraction, new | 
sales lure in the Acco Punch 
line. We've dressed the al- 
ready-most-popular 
Punches #10 and #110 in | 
your choice of five colors 
in addition to the standard 





Aeeo Products. Ine. 
Ogdensburg, New York 


In Canada: Acco Canadian Co., Ltd., Toronto 


Magazines, the 
nounced recently. 

Maurice R. Robinson, president and 
publisher of Scholastic, said that an- 
nual awards totaling $4,400, to be 
known as the Hallmark Honor Prizes, 
have been instituted by the greeting 
card firm. The Hallmark Honor 
Prizes, Robinson said, constitute the 
most valuable awards offered by any 
industrial patron. 


publications an- 


James Dillon To Study European 
Forms Handling Equipment 

A comprehensive study of overseas 
developments in the field of business 
forms handling equipment was 
planned by James Dillon, Dillon-Ford 
& Company, manufacturers of this 
equipment in the United States, prior 
to his departure for Europe. 

Commenting on the reasons for his 
trip, Dillon declared, “Many new 
products in the forms handling field 
have recently become available for im- 
port from Europe and some have al- 
ready been purchased by American 


firms. Many are excellent and ada 
easily to domestic use, while other 
require costly modifications. 

U. S. importers of such machines, 
however, are shooting in the dark 
because complete and reliable data op 
the units is lacking.” 

Dillon continued that he had 
scheduled his trip to make a firs 
hand appraisal of this machinery in 
order to publish an analysis of the 
various machines. Before leaving, he 
stated that he planned to catalog items 
giving specifications, modifications te. 
quired for adaptation, franchise ar. 
rangements, export prices and similar 
data to serve as a guide for pros. 
pective importers. 

In addition, he will include in the 
report, recommendations as to which 
units are considered best suited to 
domestic use. 

The report, scheduled for publica- 
tion in October, will be available to 
the trade on a paid subscription basis. 
Any inquiries may be addressed to 
154 Nassau Street, New York City. 








La Salle TOP QUALITY 


Traditional —- Contemporary — Modern 
Office Accessories 





And | 


Acco 





. 272 to 277 242" deep — 


5-5/8" diameter at top screen 





Nos. 7A-11A Walnut with 





Nos. 8A — 12A Walnut 





LaSalle Products Company 


2216 North Clybourn, Chicago 14, Illinois 


SEE US AT 
BOOTH 142 
N.S.O.E.A. 
CONVENTION, 
CHICAGO 


Ash Trays—Floor Smokers. 
Screen tops, closed snuffer 
types, glass liners. Walnut, 
Brass, nuine Bronze, An- 
odized Aluminum, Chrome 
Plated and baked finishes. 


Nos. 272—277 from $3.00 
list for Colored Receptacles 
Chrome Screen to 
$8.50 for Jewelers Bronze. 
Companion Smokers from 
$9.00 to $20.00 list. 


Two styles—two sizes Wal- 
nut Trays. 6” Crystal or 
Amber lass Liners $4.00, 
8” $5.50 list. Walnut Floor 
Smokers from $18.00 to 
$24.00 list. Three smokers 
with Tapered Posts and 
Brass Ferrules—two with 
Satin Brass Handles—heovi- 
ly weighted bases. 


Write for complete catalog 
covering Ash Trays, Smokers 
and Costumers. 








MODERN STATIONER, OCTOBER, 1956 

































1 adapt 
others 


achines, 
ie dark 


data On 


© had 
a first 
nery in 
Of the 
ing, he 
ig items 
ions re- 
lise ar. 
similar 
if Pros. 


- in the 
» which 
ited to 


publica. 
lable to 
n basis, 
ssed to 
‘k City. 





IN, 


mokers. 

snuffer 
Walnut, 
re, An- 
Chrome 
nishes. 


1 $3.00 


SEE THEM AT 
THE NSOEA CONVENTION 
BOOTH 140 





























IN THE 






> GLORIFIES 











EXPORT: Langsam Co., 
New York 38, N. Y., U.S. A 





Get full details from 
this BIG, NEW 
FUL-VU CATALOG 
Just Off Press 

(Write for your copy today) 









ANNOUNCING 


101 New Jul 
BUSINESS BUILDERS 


TO BOOST YOUR PROFITS 
MONTHS TO COME 


There’s plenty new coming from Ful-Vu! 





. . Unique new album designs 
. . New plastic sleeve specialties 
. . New binder materials and colors 
. . New universal Mikafilm protectors 
. .. New desk accessories 
. . New Utili-cases . . . and lots more! 


Actually, the total comes to well over 101 new Ful-Vu 
items to build new business for you during the coming 
months. Each is backed by the quality that has long 
since made Ful-Vu the leader in its field. And each is 


designed for fast, profitable turnover. 


IN CANADA: Preston-Noelting, Ltd., 
Stratford, Ont. 





















NEWS 


Esterbrook 
Advances Three 

A recent announcement from Robert 
N. Wood, vice president, Esterbrook 
Pen Company, Camden, N. J., listed 
the appointment of two marketing 
executives to new positions. Kenneth 
N. MacDonald moved from assistant 
sales promotion manager to sales pro- 
motion manager and David T. Barry, 
formerly assistant to the vice presi- 
dent, has been appointed manager of 
sales planning. 

The appointment of John T. Mc- 
Loughlin as vice president and assist- 
ant to the president of Esterbrook has 
been announced by Syndney E. Long- 
maid, president and chairman of the 
board of directors. 


es S22 eo 8 Oo Oo o & 6 


Ace Art Appoints 
Representative Company 

The Hynes Sales Company, Char- 
lotte, N. C., has been appointed as 





exclusive sales representative in eight 
southeastern states for Ace Art Com- 
pany, Reading, Mass. 

The Hynes Company will handle 
the entire NuAce line of products in 
Virginia, North and South Carolina, 
Georgia, Florida, Tennessee, Missis- 
sippi and Alabama. 


Buzza-Cardozo Appoints 
Sales Manager 

Bill Hoelscher has been appointed 
sales manager 
for the greetng 
card firm, Buzza- 
Cardozo, Holly- 
wood, Calif. 

In the greeting 
card field for the 
past decade, 
Hoelscher started 
with Buzza-Car- 
dozo in 1952. 
Two years ago, he was made district 
sales supervisor for the company in 
the Pacific Northwest. 





Hoelscher 








oT 


presenting Ak. 


Paper Art's YY 





free copy of our Catalog Supplement, showing the 


entire line of Fall and Winter 
Holiday items. Just fill in 
the handy coupon below. 
Why not do it now? 


: 


> Matching plates, napkins, tablecovers in a colorful 
new design, especially created for this traditional | 
American holiday! Order yours now, and send for your | 

| 


; 


why 





Store Name 


Paper Art Company, Inc. * 24 yrs. in America’s finest stores 
3500 North Arlington Avenve, Indianapolis 18, Indiana 


@ Please send us your 1956 Catalog supplement to 





Address 

















HART OR De 


New Line By Hale 

The F. E. Hale Manut acturing 
Company announces the formation 
of Hale Industries located in Herkj. 
mer, N. Y. 

The Hale Company, a manufacture 
of stacking bookcase units, will map. 
ket a new line of contemporary de. 
sign cabinets designed by Ken White 
Associates, industrial designers. The 
new line will be known as the “New 
Design Concept Group”. 





Scriptomatic Representative 

Virginia Parsons has been named 
to represent Scriptomatic addressing 
machines in Texas according to ap 
announcement by William F. Fischer, 
Jr., vice president. 

Headquartering in Dallas, the new 
agency has been incorporated as 
Scriptomatic-Texas. Directors of the 
new firm include Virginia Parsons, 
president; Ensign Richard L. Morgan, 
vice president; Jack P. Morgan, sec- 
retary-treasurer, and H. E. Morgan, 































AL INSTRUMENTS @ STEN . ACTORS @ 


VW LLA Cinghihly 
U.S.A 


Cc ON N 


MODERN STATIONER, OCTOBER, 1956 | 














ive 
n named 
ddressing 
Z to an 
. Fischer, 


the new 
rated as 
s of the 
Parsons, 
Morgan, 
gan, sec. 
Morgan, 





by MURPHY MILLER 


Comparable Chairs Sell at over TWICE as much! 


Arm Chair in Solid Walnut 
Swivel Chair in Solid Walnut $64 full dealer 
Side Chair in Solid Walnut $36 discounts 
Steno Chair in Solid Walnut 

Also Available in Top Grain Leather 


ACTIVITIES 





Alabama Meeting 
(District 4, NSOEA) 


A movement to form an Alabama 
Dealers group is underway following 
the initial meeting of Alabama sta- 
tioners at the Zac Smith Stationery 
Company, Birmingham. More than 
twenty dealers attended this meeting 
although there is no official state or- 
ganization. Credit for the success of 
this meeting is due to NSOEA Lt. 
Governor Douglas H. Russen and his 
wife. 


New Quarters 
(District 7, NSOEA) 

It has been announced tl at the Pa- 
per Shop in Northfield, Minn., has 
moved to larger quarters at 13 Bridge 
Street. 

The Lecheler Office Equipment 
Company, has recently opened at 91 
South Main in Charles City, Iowa, 


manual shows the basic leather goods 
lines, what they will do for the cus- 
tomer, quality features, what to rec- 
ommend and how to display and sell 
leather goods and related items. 

It also contains a guide to aid the 
dealer in setting four sales training 
meetings based on the manual as well 
as four sets of questions and a com- 
plete glossary of leather terms. The 
manual is available to members of 
NSOEA who can buy extra copies at 
$1 for each salesman. 


New Locations, Openings 
(District 9, NSOEA) 

Charles Klipple has made arrange- 
ments to move the Klipple Office 
Equipment Company, 118 W. San 
Antonia, San Marcos, to the south 
side of the Square for the reason of 
quadrupling his space. 

Also in the interest of increasing 
the working area, Walker-Hinds 
Printing and Stationery, Port Arthur, 
Texas, has moved from 420 5th Street 
to a larger location at 526 Austin 
Avenue. 

The Times Office Supply is the 


pany has recently opened at 2213 4th 
Street, Meridian, Miss. H. H. Prit. 
chard is interested in having salesmen 
call, and would like to receive mann. 
facturers catalogs. 

Charles Eiserschmidt has purchased 
the office supply division of Gass 
Printing and Stationery at Tulsa. The 
name has been changed to General 
Office Supply. 

Cole Steel Equipment Company has 
opened a branch at 2019 Franklin 
Avenue, Houston. Keith A. Ables 
is assistant branch manager and James 
Lefebure, Jr. is sales representative, 





Diotte Elected Parker 
Assistant Secretary 
Alfred P. Diotte, who has been 


handling special corporate  assign- 
ments for the Parker Pen Company, 
was elected an additional assistant 
secretary at a meeting of the firm's 
board recently. 

Diotte joined the Parker Pen Com- 
pany in November, 1954. Prior to 
that, he was a partner in a Janes- 
ville, Wis., law firm, and has been 


~ espe _ aie new name of the Natchitoches Times active in local civic affairs. a 
Charles Cordray, formerly with Co- tore, 998 2nd Street, Natchitoches, Dictaphone Announces 
do on the west coast, has moved back La. Charles Cunningham is the own- Birmingham Office MUI 
to Minneapolis and is now represent- ‘* This month Dictaphone Corpora- = 
ing Sturgis Chair Company. Guardian Journal in Homer, La., tion adds another city to its expand- 4 | 
has moved from 638 West Main to ing list of district offices, according - 

New NSOEA Manual 608 North Main to facilitate enlarge- to a release from the firm. Birming- wn 
Brought out to aid the fall sale | ment of the office supply department. ham, Ala., has become Dictaphone's MUL 


of leather and plastic lines is the 20th 
in NSOEA’s series of sales training 
manuals, “How To Sell Leather 
Goods.” 

Prepared through the cooperation of 
leather goods manufacturers and suc- 


The Webster Printing Company, 
Minden, La., has sold the newspaper 
part of the business and is now op- 
erating an office furniture, equipment 
and supply store, as well as the job- 
printing plant. 





34th district city. 

Keith Kittinger, a veteran of 15 
years with Dictaphone, has been 
named district manager. Kittinger was 
formerly branch manager in Roanoke, 
Va., prior to being made Birming- 












cessful salesmen in this field, the The Miss-Ala Office Supply Com- ham branch manager in 1955. ALB 
| B ome Photo 
| Business ts buying... “Mul 
“SILK EFFECT” hie Port 
id aut srnemeg = sgoaen = BOSTON — 
-li text x n ; ra’ 
Lovely assortment ~y Raed on. CHAMPION Wedc 
rompt shipment. 
1 dos. os. | ct nd cocktail Portable wd 
size $14. plus postage. Naticowtde< . inoslas “the” an 


Write for illustrated price list 
a complete line aie im- | | Sharpener that meets every demand of 


ports for unusual Christmas| | modern office furniture—smart looking—dependable— 
Gifts. | a “snap” to operate—won’t scratch—porta it’s 
655-A Conrad Hilton for NSOEA clean . . . no messy fall-out of shavings from pencil receptacle. 
Show. A national “Champion Portable on every modern desk” 
campaign also features balanced-tension automatic feed— 
25% longer eat se construction on rubber feet. ; 
Stock: Boston mpion Portables and other Boston models" 

| for the growing demand. Send for catalog of other Boston 
1598 Merchandise Mart models. ‘ 


FRED BAUMGARTEN | All Boston sharpeners guaranteed one year. _ 


675 Cooledge Ave., N. E. C. HOWARD 
Atlanta 6, Ga., Dept. E-10 H U NT PEN CO., Camden 1, N.J. 


Also manufacturers of SPEEDBALL pens and products 







: 


Permanent Show Rooms 
New York - J. Kenneth Zahn 
225 - 5th Avenue 


Chicago - The Zangs Co. 











82 MODERN STATIONER, OCTOBER, 1956 MOL 








13 4th 
1. Prit. 
1lesmen 
| Manu- 


rchased 
f£ Gass 
a. The 


General 


any has 
‘ranklin 

Ables 
1 James 
ntative, 


Ss been 

assign- 
mpany, 
issistant 
- firm's 


n Com- 
rior to 
Janes- 


is been 


orpora- 
-xpand- 
cording 
irming- 
phone's 


of 15 
; been 
per was 
oanoke, 
irming- 


stoic ent ae 


it’s 








Multiply Your 
MULTI-VISION 


in 10 Sizes to Fit 
Individual Prints 





Full Acetate 
Protection 


Most convenient, most practical—and sure protec- 
tion for valued photographs! 


MULTI-VISION offers all these distinctive fea- 
tures divided leaf for instant reference, title space 
for each print, loose leaf construction for extra 
fillers as needed, pocket behind prints for nega- 
tives, ‘’Kant-Krak” lifetime hinge. 


MULTI-VISION is available in ten sizes for all 


Album Sales! 





popular-size prints, and in a choice of four attrac- 
tively styled bindings. 


No wonder customers all over the country prefer 
MULTI-VISION. They see it — try it — buy it. 
Dispay MULTI-VISION and you step up your vol- 
ume and profit. Retails from $2.95 to $8.95. 


Plenty of proved sales helps are ready for you. 
Send for complete catalogue and sales plan. 


CHECK THIS LIST OF OTHER FINE HORN PRODUCTS 


See Our Colorful New Ensemble Lines 








ALBUMS STATIONERS’ ADULT GAMES 
SPECIALTIES “that Always Sell” 
Photograph Scrap Books 
“Multi-Vision”’ Guest Books Cribbage Boards 
Portrait Phone Book Covers Backgammon 
“Photo-Vision”’ “‘Instant’’ Desk Files Chess-Checker Boards 
Library “Gummed” Stub Files Chessmen 
Wedding Gavels Checkers 
Baby Sound Blocks Traveling Chess Sets 
Autograph Ballot Boxes Puzzles eeZee Cribbage Score Board with all the advan- 
Post Card Ballots Dominoes tages of a Race Track Board to score 121 points yet 


HORN 





can be used by 2-3 or 4 players and at all times 
shows position which is so important to experts. 


W. C. HORN. BRO. & CO. 


Executive Office & Factory — 571-577 North Third St., Newark 7, N. J. Humboldt 3-1060 
Salesroom — Fifth Avenue Building, 200 Fifth Avenue, New York 10, N. Y. Oregon 5-4488 


MODERN STATIONER, OCTOBER, 1956 


83 








NEWS 


mS oO £6 Os & £82 Oe 


Coxhead Acquires Wirtz 

Acquisition of the complete plant 
and manufacturing facilities of the 
Wirtz Company, Chicago, has been 
announced by the Ralph C. Coxhead 
Corporation, Newark, N. J., manu- 
facturers of office composing machines. 

The photo composition company 
has for many years been the sup- 
plier of typemasters for the Coxhead- 
liner. The consolidation is for the 
purpose of expanding production and 
typemaster designs. 


Production Resumed 
By Durham 

Full production has been resumed 
by Durham Manufacturing Corpora- 
tion, Muncie, Ind., after a disastrous 
fire on February 3rd. New construc- 
tion and the purchase of additional 
buildings have increased the facili- 
ties of this producer of folding fur- 
niture to a total of 316,000 square 
feet of floor space. 


Sales representatives maintained 





Chet C. Penske, sales manager of the Meilink Steel Safe Company, Toledo, (standing) 
was guest speaker at the quarterly sales meeting of the Wholesale Office Equipment 
Company of Fort Worth and Houston, Texas. Fred Berry, (seated far right), head of the 
firm, presided at the meeting which took place in Fort Worth. Others pictured are, 
left to right, Bob Walther, Nick Carter, Dave Reed, Dick Lowe, Perce Holloway, C. R, 
Wood, Bill Putnam, Jim Fowler, Bill Anderson, Lorenz Bauerkemper, Art Buchanan, 
George Johnson, Jack Ashcraft and Troy McNeill. 





personal contacts during the period 
of re-construction and retailers were 
kept fully informed as to Durham 
plans and progress. 

According to J. S. Neff, Durham 


President, the new expansion gives 
the company the largest factory in 
the United States for the production 
of folding furniture for home, pub 
lic, institutional and outdoor use, 





~ Hheyit 

















SEND FOR MORE INFORMATION AND FREE SAMPLES 


AVERY ADHESIVE one 





slpailledive tad romouable-” 


For faster code and price 
marking, inventory control, 
bin and shelf marking — for 
every type of retail labeling, 
Avery Kum-Kleen is Amer- 
ica’s most convenient label. 
Sticks to glass, plastic, metal, 
paper or wood...no moistening, 
mess or fuss—on at the touch 
of a finger. Easily removed 
...self-adhesive Avery Labels 
save time and money. At sta- 
tionery stores everywhere. 











as Admiral Peary slowly made his way 
from the Arctic Circle to the North Pole, 
he made daily entries in his diary with 
a Koh-I-Noor pencil. Your customers 
are not polar explorers, but you can be 
sure that they want Koh-I-Noor pencils 
just as much for their 
reliable top quality in 





LABEL CORP., 
Deaier Div. 116 











117 Liberty St., 
New York 6 


pens 





608 S. Dearborn St. 

Chicago 5 : address 
1616 S. California Ave., 

Monrovia, Calif. city. 


PENCIL COMPANY, INCORPORATED 


state. BLOOMSBURY, NEW JERSEY 





84 








MODERN STATIONER, OCTOBER, 1956 

























(standing) 
Equipment 
ead of the 
tured are, 
way, C. R, 
Buchanan, 


iON gives 
actory in 
roduction 
me, pub- 


r use, 





~y \ 
= 


his way 
th Pole, 
ary with 
istomers 
1 can be 
- pencils 


6 


»R 
RATED 
j 


ri 


ll 


| 














SCRABBLE 


New for 1956 


TOURNAMENT 
SCRABBLE 





A handsome, sturdy set for family use, SCRABBLE 
parties, tournaments, etc. Durable cardboard box, 
black with gay label, 1412x714 in. Full-sized folding 
board. Ivory plastic tiles with black letters. Black 

¢ plastic racks with built-in 
scoring device and scoring 
pegs. Illustrated instructions. 


TRAVEL 
SCRABBLE 


$7.95 


Ideal for planes, trains, shipboard, etc. Steel box 
4x8x3/, in. opens to form 8x8 playing board. Ivory 
plastic tiles with imbedded magnets. Plastic bag for 
tiles. Packed in pocket-book size slip case with as- 
sorted decorative covers. Complete instruction booklet. 


LIBRARY 
EDITION 


$12.00 





Gold tooled leather box of finest Italian craftsmanship. 
Full size board with double fold to fit 8 inch square 
case. Ivory plastic tiles. Plastic scoring racks with 
unbreakable metal pegs. Felt bag. Illustrated in- 
structions. Red, Maroon, Dark Brown, Dark Green. 


The Production and Marketing Company, Inc. 


NEWTOWN, CONNECTICUT 





























RSS eee 


Mosler Forms New 
Research Affiliate 

Formation of Mosler Research Prod- 
ucts, Inc., as an affiliate of the Mos- 
ler Safe Com- 
pany, New York 
City, with Martin 
S. Coleman as its 
president, was 
announced re- 
cently. 

Coleman, a 
vice president 
and treasurer of 

Coleman the parent com- 
pany, said the new firm is the suc- 
cessor organization to Research Prod- 
ucts, Inc., Danbury, Conn., recently 
purchased by Mosler. 

The functions of the Danbury firm 
—development and limited manufac- 
ture of electrical and electronic mon- 
itoring and security devices—will be 
broadened. 

Other officers of the new affiliate 





BARBER 
COLMAN 








include: Edwin H. Mosler, Jr., chair- 
man of the board, who is president 
of the parent company; John Mosler, 
executive vice president, the same post 
he holds in the parent organization; 
and Kenneth H. Schmidt, vice pres- 
ident, formerly head of Research 
Products Inc. 


Rust Craft Names District 
Sales Manager 

E. Gibson Coskery has been pro- 
moted to the post 
of District Sales 
Manager by Rust 
Craft Greeting 
Cards, Dedham, 
Mass. 

A veteran of 
23 years with 
Rust Craft, Cos- 
be. kery will super- 

Coskery vise the com- 
pany’s sales activities in Eastern Tex- 
as, Southern Missouri, Louisiana, Ten- 
nessee, Kentucky, Alabama and Ar- 
kansas. 





automatic electric eraser 


good profit maker with a wide market 


Fulton Receives 
Underwood Promotion 

Oliver H. Fulton, Jr., formerly as. 
sistant to the president, has been pro- 
moted to director of product planning 
for Underwood Corporation, accord. 
ing to an announcement by W. G. 
Zaenglein, executive vice president of 
the business machine company. 

Zaenglein also said that Edson |, 
Small, formerly with the Monroe Cal. 
culating Machine Co., has been ap- 
pointed manager of market research, 


Canadian Clary Plant 
Production of the first made-ip. 


Canada Clary adding machines and 
cash registers was revealed by cor. 
poration president Hugh L. Clary. 
The new machines are being as- 
sembled in Toronto at the Leaside 
plant of Clary Multiplier of Canada, 
Ltd., affiliate of the American cor. 
poration. Verner E. Austin, formerly 
at the corporation’s San Gabriel head- 
quarters, has been appointed produc- 
tion manager for the Canadian plant. 


oD Gia y 


does Double Duty! 
ee _\~ 






This 


does 
the trick 





"Ve, 





Get your share of the profitable electric eraser business. 
Sell the fully automatic Barber-Colman electric eraser 
with exclusive self-starting feature. Just pick it up and 
start erasing. Quickly, smoothly erases pencil, ink, type 
. . . fine lines or solid blocks. A valuable timesaver need- 
ed by engineers-draftsmen, architects, artists, business 


offices, schools, studios. Carefully balanced palm- 
fit for effortless erasing. Quiet, efficient, trouble- 
free 115V, 60C a-c electric motor. Highly de- 
pendable . . . thousands in use. A good-profit, 
good-selling item for you. Accepted by under- 
writers. Write now for prices and descriptive 
folder. 


Barber-Colman Company 


Dept. J, 1245 Rock St., ROCKFORD, ILL. 
86 








| ERASER 


ee 


Now, a single paper punch does a double job! 
Clix model 32 converts instantly, simply by 
snapping adjusting button. Punches 2 or 3 
holes as required. Takes sheets from 6” to 12” 
long. Gauge-marked in 1” gradations. Lists 
at $6.50. 
Order from your wholesaler 

MODEL 32... For 3-hole punch- 

ing, 4" dia. spaced 4%" on cen- 


ters. For 2-hole punching, 4 
dia. spaced 2%" on centers. 


NEW ENGLAND PAPER PUNCH CO. 


PAPER PUNCH 
NATICK, MASSACHUSETTS ok , 














WESTERN REPRESENTATIVE-HARRY HENKEL ASSOCIATES 
Western Merchandise Mart, 1355 Market St., San Francisco 


MODERN STATIONER, OCTOBER, 1956 














Her 








nt of 


on I, 
- Cal. 
1 ap. 
earch. 


de-in- 
$ and 
y COf- 
ary. 
ig as- 
seaside 
‘anada, 
Nn cor: 
yrmerly 


| head- 
produc- 
} plant, 


job! 
, by 
or 3 
| .or 
ists 














Markwell Premium 
Here is the Quality Office Staplers 


| ae LOOK — designed, styled 
that will bring Markwell seen every 
Dealers increased sales 


> Markwell Office Staplers now furnished 
complete with Staples 


) New lower Dealer prices on Markwell Staples 
>» New lower Consumer prices on Markwell Staples 


>> New and exciting Sales Aids 





Wi 





DISPLAY NOW 


a TO 
| SELL NOW 


This is IT!! 
The big Fall and Christmas 


buying seasons are the peak 


Kem Card seasons. Checked 
your stock records lately? 
We can still make prompt 


shipment. 


Double deck $7.50 Retail 


KEM PLASTIC PLAYING CARDS, INC. 
595 Madison Avenue, New York 22, New York 



































personal file 


“APPROVED 
BY 
EFFICIENCY 
EXPERTS” 





space saver 
All units available 
in both Letter and 
Legal size. stationery holder 
The Jayem Line opens new horizons in 
the office field. Lets the sales gold flow 


in from all directions. 


The trend towards flexible office layout 
makes Jayem units the “help wanted” 
line you want. Supplies storage, filing 
and efficient-aides...for every modern 


office and for every cluttered one. 


Tap the new trend towards smaller, 
compact office helpers. Jayems are just 


marvelous. Stock em. Watch ’em move. 


See us at Booths 328W-329W 


NSOEA Show Conrad Hilton, 
Chicago 


JAYEM 


hace SALES CORPORATION 
31 Coffey Street 




















Brooklyn 31, N. Y. 
STEEL fee 
OFFICE PERSONAL FILES * SPACE 









Frank G. Atkinson, president of the 
Joseph Dixon Crucible Company, receives 
a citation naming him as an “outstanding 
American of the Year’. The award was 
made by the John R. Longo Association, 
Jersey City, and the Jersey City Indepen- 
dence Day Committee. The pencil com- 
pany was lauded for “recently publicly 
expressing confidence in the future of 
Jersey City after completing 109 con- 
secutive years of operation in the city.” 
Pictured left to right are John R. Longo, 
Frank G, Atkinson, Jersey City Commis- 
sioner James Clark and Edward Zam- 
pella, secretary to Congressman Joseph 
Tululty. 





Amalgamation Announced 
The amalgamation of two century- 
old marking products firms in Chi- 


NOESTING PIN TICKET CO. INC. 


cago has been announced by John W. 
Meyer, president. They are Meyer & 
Wenthe, Inc., founded in 1854 and 
American Seal and Stamp Company, 
founded in 1856. 

Meyer is the fourth generation of 
the Meyer family to head Meyer & 
Wenthe, a company founded by his 
great-grandfather. Joseph Pardi, Jr. 
and Donald E. Pardi, former owners 
of American Seal, are vice presidents 
of the new organization. 


New Greeting 
Card Plant 

Construction is underway on the new 
manufacturing and warehouse build- 
ing being erected for the Sangamon 
Company, Taylorville, Ill., greeting 
card, stationery and Christmas card 
producers. 

The new plant will be contemporary 
industrial design with colored por- 
celain panel exterior walls in the major 
office area. The remainder of the 
facade will be light buff brick and 
tinted glass. 

The building will encompass an 


is the SURE Way to SALES 


area measuring 250 by 400 feet with 
a manufacturing area of 38,000 square 
feet. Baseboard radiant heating and 
air conditioning will be included 
among the many modern features, 
Completion is expected by April 
1957. 


Eversharp Appoints 
Vice President 


Edward & 
Dowling has been 
appointed vice 
president in 
charge of sales 
for Eversharp, 
Inc. Dowling has 
been associated 
with Eversharp in 
sales capacity for 
Dowling the past ten 
years. 












Carbon Papers 
and 


Typewriter Ribbons 






‘The WRITE Way 





“Millions Daily” 


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728 E. 136th STREET 
NEW YORK 54, N. ¥ 


BRANCH FACTORY 


1815 WEST 74th STREET 


CHICAGO 36, ILL. 






















































WRITE Carbon Papers and Typewriter 
Ribbons are long-standing favorites with 
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their staffs. They find that WRITE’s 
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economical to use. They know 
WRITE typewriter ribbons pro- 
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Sell your customers on WRITE 
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420 Lexington Ave., New York 17, NY. 
Factory: Bridgeport, Conn. 











MODERN STATIONER, OCTOBER, 1956 







NCR 
K 


Copy 
a 


Line 


Here |S 

to speec 
tomers ' 
thot a 

@ Bot 
mac 
refr 
@ Cor 
@ Lin 
alo' 
@ Opt 
des 
@ Stu 
gla 
You wi 
Send o 


counter 
tity di 


1906 


















cet with 
) Square 
ing and 
ncluded 
features, 

April, 


rd & 
1as been 
Vice 
ont in 
sales 
ersharp, 
ling has 
sociated 
sharp in 
city for 
st ten 








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Magnetized 
Copy Holder} 

and 
Line Guide 


Here is the most compact and versat:le copy holder and line guide 
to speed up and take the drudgery out of copy work. Your cus- 
tomers will be so amazed at it’s simplicity and ease of operation 
that a few seconds demonstration will ring up a fast $6.95 sale. 





@ Both Copy Holder bar and Line Guide magnets are 
made of durable Alnico (same as now being used on 
refrigerator doors) and will last indefinately. 

@ Copy Holder bar securely holds up to 6 sheets of paper. 

@ Line Guide slides up and down at perfect right angles 
along either left or right hand side. 

@ Opens and locks to easel position - may be kept in 
desk drawer when not in use. 

@ Sturdy, all-metal construction. Attractive, restful green, 
glare-proof finish. 

You will find Kopy-Aid a real “extra profit’’ maker for your store. 

Send only $4.95 for one Kopy-Aid (postpaid) to set up on your 


counter as demonstrator, or write for further particulars and quan- 
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EDANBOB MANUFACTURING CO. 
1906 N. Cicero Ave., Chicago 39, Ill. 








SEND US YOUR 
NEWS 


The editors of MODERN STATIONER are always 
interested in all of the news about your company and 
your personnel. They urge you to adopt the policy 
followed by so many other stationers in forwarding 
them regular information about the activities of 
your company and its people. 

ADDRESS NEWS EDITOR 
MODERN STATIONER 


405 E. Superior St. 
Duluth 2, Minn. 














BEST-TEST is nationally advertised 
and nationally used for every past- 
ing and mounting purpose — it 
makes pasting o pleasure! 

BEST-TEST is clean — speedily ap- 
plied — will not curl, shrink or 


wrinkle paper. Stocked by leading 
distributors everywhere. 


WRU 
shirinxise 


UNION 
RUBBER & 
ASBESTOS CO: 
TRENTON, 


Ric us 


CRSEST 
PAPER CEMENT 


Pen ACCESSORIES 
eal Adhesive 





Booth No. 124 
N.S.0.E.A. Convention 
See the 


EFFICIENCY AND CHAMPION 


Paper Products 


The above and many other Com- 
mercial and School Items will be 


on display 
On Hand To Greet You 
John Whalen Rus Ragan 
Johnny Wiesing Doug Allen 


semerican Pad & Paper Company 


HOLYOKE, MASSACHUSETTS 


Manufacturers of 
EFFICIENCY and CHAMPION LINES 





i oe 


Watson To Board Of 
Binney And Smith 

Election of 
Victor R. Wat- 
son to the board 
of directors of 
Binney and Smith 
filling the vacan- 
cy created by the 
death of Robert 
M. Hillas, was 
announced recent- 

Watson ly. Watson, sales 

manager for the past two years, has 
been with the school art supply firm 
since 1934, 





New Stores 

McMahan Bros. Desk Company, 
Los Angeles office and home furni- 
ture company, anticipates completion 
of construction of its new building 
before the first of the year. 

The new building of the 22-year- 
old concern will be a concrete tilt- 


GOLD STAMP 


Stationery 
Greeting Cards 
Christmas Cards 

Book Matches 
Paper Napkins 
Playing Cards 


Speedy and easy to 
operate. Clear, clean, 
concise gold-stamping. 
Economical! No foil 
waste whatever. Rec- 
ommended by leadin 
manufacturers 0 
greeting cards, 


FRANKLIN MFG. CORP. 


NORWOOD, MASS. 


GOLD STAMPING MACHINE 


WRITE FOR DESCRIPTIVE LITERATURE 





up. It will occupy 30,000 square feet. 
Emphasis will be on modern design, 
with the exception of private offices 
which will be decorated in Mexican 
motif. 

Balboa Greetings, Inc., has recent- 
ly opened a new store at 1422 North 
Van Ness Avenue, Fresno, Calif. 

An addition to the numerous stores 
throughout California owned by Clyde 
Hatfield and E. W. Crismon, the new 
store is under the management of 
Mr. Molfrid Beck. It will special- 
ize in greeting cards and gift items. 
DR. LAPP... 

(Continued from page 68) 
Peeves” With Your Customers? 

The stationer, equipment and of- 
fice supply buyers related the follow- 
ing “‘pet peeves’ concerning some 
salesmen with whom they had done 
business: Never call at a regular time 
or call when the customer is busy— 
with the notion that if they stay 
long enough he will give them an 
order just to get rid of them and 


THE NEW 
Speedy 


SUPER REGAL ji. 
AUTOMATIC FOIL FEED @ | 3) The short line is easy to order and 


sTror LOSING 


generally seem to think more aboy 
what they make on the sale thay 
anything else. 

This type always considers himself 
the long lost friend and will exped 
the buyer to drop everything to give 
him undivided attention. The “go. 
ing out for coffee” approach gets 
to be a tiresome routine, as is the 
continuous attitude that he has the 
only solution to every problem, even 
though he is general, or even vague 
when asked for details. 

And, speaking of details, perhaps 
the greatest ‘pet peeve” arises when 
a yellow lead has been sold, but when 
it arrives it may be black, green, red 
or orange. 

The above points mentioned by the 
buyers do not mean you as salesmen 
should interpret every criticism of 
gripe as being a poor sales technique, 
Rather it should point up that what 
some buyers or prospects like others 
may not like. What may be an ef 
fective technique on one call. may 
boomerang on the next call. Also, 





ies 





HIGGIIS oxtwincns 
must always be kept in stock ( 


Nothing but Higgins fills the bill for Higgins enthusiasts. 
In their constant demand your Higgins Ink stocks are like 
cash in your register. 


/ Higgins Inks are sure sellers, fast sellers 


They have greater turnover than any 
<” similar products 


’ scientifically planned for use and sales 


Keep well stocked. Keep customers happy. Keep profits 
snowballing. Why not check that stock NOW! 


In Black, White, and 16 Colors 
76 years of service to the Industry 


HIGGINS inx C'O., INC. BROoKLYN.NEW YORK __ 








MODERN STATIONER, OCTOBER, 1956 







































__ sa 


As 


oye 


“« 


Cy oe wy, v 
Ge Nh 8 4 


5 — ae 
ue bes: 
Pal w” 
hed} Aan 
, : er 
y ' . 
a ¢ 


SAXON PAPER CORPORATION 


WEST 18th STREET NEW YORK II, N 


WELCOME NSOEA 
CONVENTIONERS! 


You are cordially invited to inspect our 


oe 


” 


complete line of Artist and Drawing Mater- 
ials during the convention. Stop at our 
booth and say “‘hello.’’ We'll be glad to 
see you: 


F. WEBER CO., Inc. 


Manufacturing Artists’ Colormen Since 1853 


Philadelphia 23, Pa. St. Louis 1, Mo. 


a 
git rs 
ae e — ge! 
nS ap 
VA <a 





are 


/— od ’ iw? oar 2 
YD Ga ey, : 


Loy © VAM I Ket -1-9-4-1 
iN MEMCHANDISE DISPLAY 
AT CALDWELL-SITES CO. 

IN SAME AREA 





From its smart appearance you would think the 
Caldwell-Sites Company, Roanoke, Virginia, had 
moved into a brand new building. Actually it’s the 
same building...same area. Bulman equipment 
and planning made the big difference...and in- 
creased display space 50 per cent. Since it was 
a recent installation, it is too early to determine 
the volume increase, but certain departments have 
shown increases from 25 to 30 per cent. 


Write, wire or call 
| Bulman JB 


—— Bulan 


Grand Rapids 2, Michigan 
Dept. MS-106 


The Greatest Name in Self-Selection 








what may be a good sales technique 
if overworked and not varied with 
other techniques may become inef- 
fective. 

The only way any salesman can 
expect to improve is to evaluate con- 
tinually the reactions he gets from 
buyers and prospects. If you will 
spend just 15 minutes a day on such 
self-rating, plus some thought and 
practice in improving yourself, you 
will be surprised at how much more 
effective you will be in your sale: 
relationships. 

As you attempt to self-improve 
build a list to check yourself against 
such as: 

(1) Do I ever compliment a buy- 

er? 

(2) DoI keep my relationship with 
the buyer on a_ business-like 
basis ? 

(3) Do I use the power of sug- 
gestion when appropriate? 
Do I talk about the buyer’s 
interests ? 

(5) Do I concede a minor point 
to make a major point? 


(4 


— 














NOTICE! 


LIGHTNING-SWIFT 
IMPRINTING SERVICE for 
LAST MINUTE 


Personalized Christmas Card Orders 


Now, Nu-Art has 3 national imprinting 
plants strategically located in Chicago, 
New York and Los Angeles, to give you 
time-splitting imprinting service. 

- Only Nu-Art can help you earn 
profits right up to the eleventh hour 
taking those heavy, last-minute rush 
orders others don't dare accept! 


(6) Do I continually plant ideas 
in the buyer's mind to lay 
the groundwork for future 
calls? 

(7) Do I recall the details of pre- 
vious calls? 

(8) Do I make it easy for a buy- 
er to cancel an obligation he 
has found to be a mistake? 

The correlation between a constant 

yes answer to these questions each 
time you ask yourself and increased 
sales volume will indicate how com- 
placency can be avoided. 


NSOEA HISTORY... 

(Continued from page 38) 
ed. In 1950 the name of the organ- 
ization seemed inadequate to proper- 
ly emphasize the scope of the in- 
dustry and the name was changed at 
the 1950 convention to the National 
Stationery and Office Equipment As- 
sociation. 

When Fletcher Gibbs resigned as 
general manager in 1928, the execu- 
tive committee chose Charles P. Gar- 
vin to succeed him. The choice proved 


to be a wise one for the industry as 
Garvin provided much of the stabil. 
ity needed to the depression years. 
Never fully recovering from the loss 
of his wife a few months earlier, the 
membership was saddened by the 
death of Mr. Garvin in February, 
1946. 

Paul Burbank, the present execu. 
tive vice president, started his duties 
as general manager of NSOEA in May 
of 1946. 

The many accomplishments of the 
association within the past ten years 
are more than enough proof that the 
organization is still growing, and fol- 
lowing the progressive policies of its 
leaders has reached a point where it 
is considered one of the better “na- 
tionals.”’ 


MODERN STATIONER and OFFICE 
EQUIPMENT DEALER wishes to ex- 
press its appreciation to Miss Rose 
Cushman, executive assistant and edi- 
tor of the association magazine,’ Na- 
tional Stationer, for furnishing the 
source material. 












92 


5823 N. Ravenswood Ave., Chicago 26, Ill. 





=> 


GUIDE SYSTEM & SUPPLY CO. 


335 CANAL STREET 


A triendly welcome awaits 


you at Booth 201 Exhibi- 
tion Hall Annex, where the 
GUSSCO line will be on 
display during the National 


Stationers Convention 


NEW YORK 13, N. Y. 














MODERN STATIONER, OCTOBER, 1956 








~~ th 





The CROWN Line of MARKING DEVICES 
here it : x ¢ r ‘ 3 | for intrinsic values in ‘‘ALL ‘ROUND 
te I vce | QUALITY” and SERVICE .. . literally 


WILL OPEN YOUR EYES! 


' 
CROWN products are engineered specifically 
' 


under highest standards to meet your 


most rigid requirements. For that PEAK 
PERFORMANCE at all'times, insist on 


The CADWW MEL” 


IT FITS ALL TYPES OF BUSINESSES! 


Dome is your best money maker because: 
* You make the same giant profit on each 
sale . . . original and repeat . . . you sell a 
complete book each time . . . NO REFILLS. 


* Reduces your inventory investment. 


* Takes less than a foot of counter space... 
dynamically packaged in a compact self-selling 
display unit. 


* Helps you sell through cooperative advertis- 
ing and FREE dealer aids, advertising mats and 
point of purchase displays. 


* It has a big consumer demand. 


RETAILS FOR 


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Payroll Book. particulars and descriptive literature! 


DOME PUBLISHING CO., INC. mR. A. STEWART AND COMPANY, INC. 


THE DOME BUILDING 80 Duane Street « New York 7, New York 
357-361 CANAL ST. e PROVIDENCE 3, R. |. 





EXHIBITORS LIST 


(Continued from page 35) 


Nobema Products Co ...46 
Erwin M. Riebe, John F. Matzelle 
Northern States Envelope Co. . 54 
Northwest Metal Products Co. .. 646A 
Nucraft Furniture Co. ................. --... 600A. 
Nu-Craft Products Co. 339-340 


oO 
—. Sungeny Division, Scoville 
fg 


R. e. re W. S. Shee, R. K. King, 
B. B. a Cc. H. Hucke, J. A. Hone- 
kamp, K Robinson, R Gates, C E. 
Balliett 

Office Appliances ..C20-C21 

Office ao Mfg Co. 625A 
James T. Pryor, Lyn Logan, Harry Hitch- 
cock, Fred D. Pitt, Elmer C. Reed 

Ohio Chair Co. 601-602 
Andrew J. Barber, Norman P. Wright, 
James S. Fowls, Ray Williams, Roland J. 
Freeman, John K. Griff, Frank Morse, 
Dick Lowe 

Old Town Corp. 

Olivetti Corp. of America 

Orna-Metal Products Co .360 
Edward D. Hirsch, E. M. Seemiller, D. E. 
White, C. R. Ehrmann 

Oxford Filing Supply Co. 11-12 
R. Jonas, Jr., Bill Thompson, L. C. 
Goodhand, Billy Kane, Bob Reynell, Max 
Anderson 


Paper-Mate Co. ..233 

Park Sherman Co 301W-302W 

Parker Pen Co 149-150 
James N. Black, ‘David H. Gullett. Carl 
E. Priest, George B. Wright, Harron 
Dobey, John Mack, Harold P. Nutley, Ben 
Wachtel 

Parker Steel Products, Inc. 306 

Peerless Steel Equipment Co. 604A 

Pelouze Mfg. Co d 509A 
Bruce Adams, "Ben Philbrick 








More Than 


25,000 


Words 


Full Definitions 
Large Clear Type 


= - 
ee ae ee ee ee ae, 


2300 WORDS 


A COMPLETE VEST =0CErT 
DICTIONARY OF 25.000 
‘Wi FULL Dern. 


WEBSTER! 


For the home, office, or personal use. Ask your jobber. mya one © 07 rt we 


Saves Paper and Pencils 


Traffic Builders 


Perfect Rubber Seat Cushion Co. 227 
Manuel Davidson, Mrs. Manuel Davidson, 
Martin M. Moldow Associates, Arthur 
Frey, Heron A. Frey, L. R. Ricketts, Jack 
Cc. Kern 

Permacel Tape Corp. 76 
John L. Callahan, Fred Clark, John F. 
Cullen 

Photo Materials Co. 648A 

Plantic Binding Corp. 629A 

Polar Mfg. Co. 143 
H. M. Getty, M. R. Landes, Jr., Henry L. 
Guth, Joe Walsh 
“ort-A-Wall Office Partitions 631A 

Posting Equipment Corp. 612A 

Precision Mfg. Co. 308W-309W 

Preferred Products Co. C2A 

Print-O-Matic Co. 69-638A 
H. P. Sherman, M. M. Marshall, Tony 
Love, B. 
Horwitz 

Prosperity Co, 

H. T. McDevitt, 
Manning 
Protectall Safe Co. 152 


Barnett, Sam Kirschner, J. 


621A-622A 
Warren Snider, Roy 


Q 
Quality Park Envelope Co. 


R 

Rand McNally & Co — 
Harold Friedlander, Don Eldredge, Gene 
Theriault 

Random House, Inc. — | 

Redi-Record Products Co. 333W-334W 

Red Rope Stationery Industries 84 

Regency Thermographers C18-C19 
Bernard Busch, Benjamin Cohen, Richard 
Jones 

Reliance Pencil Corp. 71 
Tawrence Levine, Richard Sanger, E. C. 
Fuld, Al McLane, Bert Goltz, Mel Selig- 


man 

Remington Rand Dealer Sales — 
Sperry-Rand 500A 

Replogle Globes, Inc. 53 
Arthur S. Replogle, Harry D. Schoenwald 

Republic Steel Corp., Berger Division ..545 

Rest-A-Phone Co, 3 


.lt’s a 





WRITE 


Lyle H. Van Dyke, Myrtle Van Dyke 
Rexbilt Leather Goods, Inc. 6 
Rex-Rotary Distributing Corp. 366-367 

Ben Hollander, Leslie J. Christiansen 

Charles F. Young, Jack Street, Seymour 

Felker, Paul | 
Reyburn Mfg. Co. 8 

R. C. Schumtzler, D. W. Sharpe, H. P. 

Venet, A. F. Cote 
Riteform Chair Co. 27-28 
Rite-Line Corp. Cl 

Thomas V. Mahon 
Robinson Reminders, Inc. 5 

S. Robinson, Jack Robinson, Doy 

Shearman 
Rockwell-Barnes Co. 139 
Rogers, W. T., Co 320W-321W 
Rowles, E. W. A., Co 103 
Royal Metal Mfg. Co. 545A-546A-5484 

J. K. Salomon, Vern G. Kanz, Ben ¢ 

Berney, Frank J. O’Connor 
Royal Register Co. 332W 


Sainberg and Co. — | 
Richard B. Sainburg, L. R. Ricketts, Bert 
Johnson, Leon Jaffe. Mike Holberg, Joe 
D. Hale, James B. Wilson 

Sanford Ink Co. 

Scheaffer Pen Co.. W. 1 

R. Sheaffer, W. A. Sheaffer, II, J. D. 
Sheaffer, F. E. Troy, H Asthalter, 
C. W. Clark, G. E. Davidson, H. C. Green, 
D. E. Runne's, E. P. Reavey 

Schwab Safe Co. 531 
E. W. Memering, Roy Olson, Ted Aus- 
kern, Joe Rinker, H. L. Rulison 

Scripto, Inc. 122 
J. W. Brooks. Scranton Redfield. W. F. 
Tatz, Mrs. Dorothv Turner. J. Friel, 
Walker G. Hall. Cecil W. iarris, H @, 
Pieper, R. C. Holliday, Henry W. Hunt, 
G. W. Hutchinson, G. E. King, A, §, 
Mustard 

Seal-O-Matic Dispenser Corp. 617A 
Samuel Ortner, Arthur E. Shapiro, Ernest 
Neal, Robert McCarthy 

Security Steel Fquipment Corp. 25-26 
R. R. Davis, R. Dameo, C. H. Collison, 


THEN 





oreR NO.71 STRATHMORE 


I} E Tl" W. Washington Bivd. 
icago 7, Illinois 
— 6 DOr MM Bu RORA, ILLINGH 


CASE—17_ LBS. 
94 MODERN STATIONER, OCTOBER, 1956 








> Wu fice 


The Business Case Line 
Backed By More Advertising 


Look at this line-up of 
powerful national publi- 
cations working for you 
to make your TUFIDE 
sales easier, faster. 
Millions will see and 

S i read TUFIDE messages 

TMULCLCRA CIA MMM «io enjoy the use of 
se 8 3 o enjoy the use o 

Any every cl a America’s 
° iggest business and 

the YELLOW BOX LINE is best! | student case value. 
For proof, you have but 

to realize that more 


= people buy TUFIDE 
. Sita than any other brand. 


The sales punch and 


wit Time-tried ... quality- proved ] pe eer for ya 


to use profitably! Tie-in 
with this powerful pro- HOW NEW 


... customer-preferred! | am wih your owntad 


vertising and store TAX LAW 


displays. AFFECTS YOu 





Oakville’s complete Yellow Box Line 
of paper-fastening devices simplifies 
your buying, streamlines your inven- 
tory, cuts your handling costs, saves 
you money! From one source — with 
one order — on one invoice you get the 
merchandise your customers want. 








One-stop buying — the Yellow Box 
way — builds sales and profits! 


Concentrate on the Yellow Box Line e t move  DSPLATS 
— the line that’s best for you! Ee agg 


at your disposal to make your 
selling job easier, more profit- 
able. Be sure to ask your 
Stebco salesman or write 
Stebco for full details on how 
you can use these merchan- 


OAKVILLE COMPANY DIVISION bss eon ee Senn” 
SCOVILL MANUFACTURING COMPANY 


Waterbury 20, Connecticut ] ADVERTISE “ee F Sl Fig 
New York @ Philadelphia © Boston ® Chicago ® San Francisco 4 DISPLAY — er ELL ag 4 e F 5B 


In Canada: Brown Bros., Ltd., Toronto 2 


The Only Line of Business Cases with a 


_ Fae See Sete 


SEE YOU AT BOOTH 58, NSOEA CONVENTION See The STEBCO Exhibit at the National Stationery & Office 
Equipment Show . . . Room 556, Conrad Hilton Hotel, 
| Chicago . . . Sept. 29-Oct. 3, 1956. 











H. G. Tough, H. H. Kiehn, H. C. Olson, 
Orol 


Semco Bales . bsnioeies 647A 
Dana Boos 
Sengbusch Sel- Closing paetene Co. 87 


Fred G. Sengbusch, Arthur G. Schaefer, 
Tom Adams, Henry Riegel, A. F. Seng- 
busch, Bob Herrmann, Jack Luke, Ward 
Silliman, Bob Silliman, Bill Joost, Elmer 


Scott 
Sight Light—M. G. Wheeler Co. 


532A 
SS SS 610A-611A 
Site-Filing Co, .. 368 
Smith, Charles C., Co. 323W-324W 


Smith Metal Arts Co. 

W. K. Donaldson, John F. Reid, L. E. 
Corcoran, J. C. Callachan, R. G. Burns, 
J. L. Musgrave, Wm. Tonkin, D. Cole, 
Anne Kemmel, A. Bixter, F. Binder, D. 
Birkeland 

Smokador Mfg. Co. C5 

Smo-King Products Co. 66W 
Myron Fields, Guy Boyd, Jr., Al Gold. 
blatt, Orville Crisman, Adolf Lehman, 
Peggy Hammer 

Southworth Paper Co. 72 
Paul W. Cheney, Gordon D. Frost, ‘John 
H. Southworth 


Speed-O-Print Corp. .....108 
Speedry Products, Inc. ...108 
s Rosenthal, M. Karess, A. M. Ven- 


turi, B. Hatcher, I. Tilton 


Spencer Rubber Products Co 60 
Stacor Equipment Co. 309-310 
Standard Diary Division, 

Wilson Jones Co. aa 
Standard Furniture Co. 513 


Stationers’ Guild of America 

Steel-Parts Mfg. Corp. 

Stein Bros. Mfg. Co 

Stock Forms Company, Division 
Moore Business Forms, Inc. C7 

Sturgis Posture Chair “ag 556A-557A 

Sun Engineering & Mfg. 647A 

Supreme Steel Equipment Corp. 662A 

Swingline, Inc. .... 67 


81 
319-320 
556 


T 
Taubman Laundry Marking Pen Co....342W 
Taylor Chair Co. 550A-551A 
Mrs. Moselle T. Meals, E. Howard Gate- 
wood, Paul Lambert, John M, Lawrence, 








Please send me the FREE catalog(s) checked here: 
Commercial Line 





Name. 





Thermographers 
ial 


HELIOGRAVED COMMERCIAL LINE and 


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Improve your profits 
and service with these 
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® Orders shipped postpaid 
in 1 to 2 days 

® Heliograving—the finest 
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Send for your FREE catalogs today 


REGENCY THERMOGRAPHERS, 28 West 23rd Street, New York 10, N. Y. M.S. 


R. M. Docking, E. J. McKearney, R. M. 
Crippen, pay reba John Powers, L. C. 


eee. Koehn, Charles G. 

eals 

Thomas _aae Co. 549 

Tiffany Stand 200 
Arnold E. Wolf, Bill Simpkins 

Tolen, William & Son, Inc. 313W 


“Tops” Business Forms 228 
Mitchell K. Markovich, Don Spak, Jay 
pa 


Tower Suites, Inc. 632-640A 
Stephen Levitas 
Triner Scale & Mfg. Co. 51 
U 
Underwood Corp. C8-307 


Pp 
Frank R. Dellitt, L. D. Markham, M. C. 
Ireland, Randell Shenton, J. D. Jones, 
K. J. Botham, R. N. Lembcke, V. P. 
Sullivan 
United Cutlery & Hardware Products....213 


Vv 
Vail Mfg. Co. : 83 
Valco Co. 327W 
Vernon, S. E. & M, Inc. 534 


Murray Vernon, Fred Christensen, E. L. 
Medler, Kuehne, H. Ed Cooper, 
Charles Burr 

Victor Adding Machine Co, 321-322 
A. F. Bakewell, Wm. Remington, F. G. 
Hulburd 

Victor Safe & Equipment Dealer Sales, 


Remington Rand Div., Sperry Rand 

orp. : 15-16 
Visi-Shelf File, Inc. 664A 
Vogel-Peterson Company 547 

w 

Wabash Filing Supplies, Inc. 155 
Wallace Pencil Co. 29 
Ward’s 244 
Ward Industries Corp. 621-622A 
Ward, John J., Inc. 224 
Waterman Pen Co., Inc. 63 


Frank D. Waterman. Robert D. Howse, 
George C. Holt. Bernard Atkins, Wallace 
F. Smith, Art Schade 





of their 





Address. 


—__—Flower Wedding Line | 





City 


State. 





Company Nome 





96 





SCOTT'S 
new PART III 


International 


ALBUM 


At last — the long-awaited supplement to SCOTT’S world- 
famous Part II!, absolutely vital to bring collections up to date. 
The new supplement is incorporated in the revised edition of 
PART III, which runs to 1280 pages, with spaces for the many 
thousands of stamps issued from 1949 up to Jan. 
Album of course follows the SCOTT CATALOGUE in its arrange- 
ment. As 86% of the new Part III is changed, SCOTT is offer- 
ing the entire Part Ill at the lower supplement price _... 8.00. 


Mie 


“Leading publishers of Stamp Albums & Catalogues since 1668" 
461 Eighth Avenue 


MODERN STATIONER, OCTOBER, 











Watson Mfg. Co 553 
D. Braley, F. A. Chindgren, a 

Welshofer ‘ 

Weber Costello Co. 100 
Earle P. Opie, E. K. Huber, W. F. Scar. 
borough, Wayne Jervis, John Guthrie 


Weber, F., - 151 
Webster, F. 1 
F. H. Caswell, _ Cc. Krueger, T. W. Dear. 
born, Jr., R. Tynan, H. Y. Aylwin, 
T. J. O'Leary, A. J. Land, Jr., Ig 


Golden 

Weis Manufacturing Co. 
H. C. McPike, Lionel Colomb, Gilbert 
Weis, Stanley Woodruff, Walter Concap. 
non, John McPike, Bill McPike 

Welham Metal Products Co. 329 

Wells Chair Corp. 1% 
Joseph W. Pritchard, Len C. Jacobs. 
Steve Jacobs, Elmer Hupp, Arthur Gor- 
don, Gene Schwarz, Jean Dolph 

Western Mfg. Co. 520A 
R. R. Bentson, J. G. Whitrock, Avan 
Gordon, Ben F. Johnson, Mac Weiner, 
Clarence Pohrer, Morgan Parish, R. B. 
Singer, Geo. Desmond, Bill Franc:s, 0.4 
Gregory, D. W. Alexander 

Wheeler, M. G., Co. 5324 
M. G. Wheeier, Arthur R. Embden, J 
Higbee, C. H. Schmits, Andrew A. Huth, 
J. Donald Carter 

Whiting Paper Co. 

Wilson Jones Co. 

Wolber waren and Supply Co. MA 
S. E. Bender, H. S. Wolf, B. J 


Hamill, Al Howard, M. ” Wiles. M. = 
Wiley, Len. Gersman 
Wood Office Furniture Institute 52% 
World Publishing Co. 661A 
Yawman & Erbe Mfg. Co. 92 
York Safe & Lock Co. 212 


Z 
Zephyr American Corp 


101 
Arnold Neustadter, Sink Lyles, Stan 


Ross, Hal Sullivan, Danny Kerr, Bert 
Ggeeen. James D. Young, Bob Strafford 

III, Bob Book, Bennie Davis, Marty 
Glaubinger 











1, 1956. The 


New PART III - (1949 up to 1956), complete 
with handsome dork blue Fabriko:d binder 


| Fl —————_—____ saeernernrnnmnernnnennensonsnnnnnnnenenennnessen ..$12.00 
PART I - (1840 - 1940), looseleaf ........ $10.00 
Same, bound in blue cloth ........ — 7 


PART I! - (1940 - 1949), looseleaf ......$12.00 


Order from your jobber now! 





New York 1, N. Y. 
1956 








12) 
Jacobs, 
1ur Gor. 
520A 

__ Arthur 
Weiner, 
h, R. B 
.S,O.A 
5324 
bden, J 
A. Huth, 
332 

4) 

. 344-35 
olf, B. J 
y. M. M 


52% 
661A 


92 
212 


101 
2s, Stan 
rr, Bert 
Strafford 
Marty 

























































attractive 





& 






Capillary-Action 
Handipen Desk Set 


These Sengbusch desk items 

smarten the appearance of any 

office, save time and effort on 

any desk. 

® Capillary-action Handi-Pen desk 
sets end refilling nuisance. Tre- 


mendous fresh ink supply in base 
assures easy, effortless writing. 

® Moisteners — complete line for 
every need. 


® Cata-Rack keeps heavy catalogs 
and books filed, easily accessible. 


® Adapto-Rack clears the desk for 
action! Adds business-like good 
looks to any office. Very flexible. 

® Kleradesk organizes papers — 
keeps desk neat. 

@ File-A-Sist saves time, cuts filing 
fatigue. Hooks on any file drawer 
—leaves hands free for easy filing. 


@ “Build-Up”’ Desk Tray — used as 
single trays or in stacks of two, 
three or more. Always a neat, 
clean desk. 

FREE order-pulling promo- 
tional Circulars and Blotters, 
with your imprint. Also attrac- 
tive, colorful Counter and Win- 
dow Cards to help build sales 
in your store. 





Sanitouch 
Moistener 





No-Over-Flo 
Sponge Cup 








Ideal Moistener 





Cata-Rack 


Adapto-Rack 





Kleradesk 


(Steel and Steelless) 


Write today for full information and prices. 


806 Sengbusch Building 
Milwaukee 3, Wisconsin 





You are cordially invited to visit our Booth No. 85 at 
the National Stationery and Office Equipment Show. 
September 29 thru October 3 — Conrad Hilton Hotel 


Today’s market for Tab systems 





Today’s best one-time carbon 
demands trouble-free forms. Snap-a-Parts are Hano Multi- 
Hano Litho-Tab with better Snaps, Special and Custom 
papers and more sensitive car- Snaps plus Standard sets, in- 
bons are the answer. cluding meter tickets, invoices, 
repair and purchase orders, etc. 





More than 20 Standard body 
forms and a low cost, semi- 
custom (Han-o-Sav) list plus 
comprehensive Custom Register 
lists with all standard punching 
lets you sell every user the “just 
right” form. 


For hand-written records, Hano 
“Universal Throw” Refolder 
Registers in four popular widths, 
electric or manual; all-alumi- 
num Portable registers and 
pocket-size Porta-Paks, plus 
cash drawer units. 


WW dealers make profits! 


Because . . . with the Hano line you can always 
sell the right form at the right price and deliver 
at the right time. This is a Hano combination 
(which includes top quality, of course) that 
insures repeat orders . . . and profits. Get the 
facts . . . then judge for yourself. Plan now to 
see Hano at the NSOEA Chicago Show or the 
New York National Business Show. 











New! Ask for your copy of 
“Business Form Profits with 
Hano.” Dealerships open in 
South, Southwest and Midwest. 


COMPANY INC. 


MANIFOLD PRINTERS SINCE 1888 


General and Sales Offices: | Warehouse and Branch Plant 
HOLYOKE, MASSACHUSETTS MT. OLIVE, ILLINOIS 




























THE MAGIC SPRING 


COILS THE CORD 








5 ‘a 

re) .48) (4 mp coms THE peas 95° | 

xp cous THE CORD OS | ee 
ea <* 


Aan gow | 





ORDER FROM YOUR WHOLESALER 


Manufactured By 
THE HUFF CO., INC., MARITIME BLDG., SEATTLE 4, WN. 








Pangerly [lection Qusplays 


Here is an entirely new package of BIG VALUE. A balanced tally 

assortment of general and fall designs, double wrapped for ease in 

handling. 

Assortment contains: 

e Four designs to each package 

e 6 dozen 2 table sets 

e 2 dozen 3 table sets 

e Full size score cards for each table 
(2 cards in 2 table set - 3 cards in 3 
table set) 

e Rules for progressive contract bridge 
No charge for display rack (I1"' x 8/2") 


Total cost only $18.00 


Teato maine acestote 










FULL 100°, 
MARKUP! 






A complete card playing accessory department 
in only 19 x 10 inches of counter space. Assort- 
ment contains rules and score pads for all 
popular card games. All items pre price-marked 
Total cost only $36.88 

No charge for display rack 


PLACE YOUR ORDER TODAY 





AND ASSOCIATES, INC. 
40 W. Third Ave., Columbus 1, Ohio 











NEW PRODUCTS + « « (Continued from page 20) 


Christmas Gift Paper 


Continuous rolls of Christmas gift 
wrap papers to avoid creases or patching 
in wrapping larger packages are availa. 
ble from the Crystal Tissue Company, 
Middletown, Ohio. 

Designed to sell for 39c, each rolf 
160 inches of wrapping with a 26 inch 
width. Assortment No. 539 contains 59 
rolls of eight different designs in a com. 
bination display shipper. 





Stuffed Toy Dog 

Rin Tin Tin, the famed 
dog of the movies and TV is 
available in the form of a styf- 
fed toy from the Ideal Toy 
Corporation, 200 Fifth Ave- 
nue, New York City. 

It comes in 16, 18 and 
25-inch sizes and is available 
in a lying down, sitting or 
standing position. The con- 
struction is of two-tone plush, with vinyl nose and mouth, and 
safe-t-lock glassene eyes. 





Typewriter Encoder 
: “a Bs For use in conjunction with 
its Stanomatic, the electric unit 
that senses and translates pre- 
printed coded information from 
business forms, the Standard Reg- 
ister Company, Dayton, Ohio, de- 
veloped a typewriter encoder. 
The device can be attached to 
any standard electric typewriter 
and will enable the operator to 
type numerical information and its dot-code counterpart on the 
same form at the same time. 


B. B. Pens 

The Rol-Rite Pen Company, Culver City, Calif., has come 
out with a new line of ball point pens and refills under the 
name of B. B. Pens. 

The new line, under the Rol-Rite banner, consists of three 
different models: the Bel-Air, retailing at $1.49; the Rol-Rite, 
selling at 98 cents; and the Streamer, retailing at 49 cents. 
All models have chrome or gold bands, and a variety of 
colors, gleamite gem top, and touch-top action which extends 
and retracts the writing point. 

The Bel-Air has a refill, called the Bel-Air booster refill, 
which provides full length refill plus a spare refill. Each model 
is packed in a counter-display self-selling container. 


Steel Tape Rule 


A new metal “Lifetime” 
rule has been marketed by 
Flash Manufacturing Com- 
pany, 169 Murray Street, 
Newark 5, N. J. 

The chrome cased _ tape 
rules come in 6, 8, 10, 12, 
25, 50, 75 and 100-foot sizes 
and metric sizes. In addi- 
tion, extra wide tapes afe 
made in 6, 8, 10 and 12- 
foot lengths. 





MODERN STATIONER, OCTOBER, 1956 


















Page 20) 


mas gift 

patching 
€ availa. 
* »Mpany, 


each roll 

26 inch 
Ntains §0 
M a com- 





outh, and 


tion with 
ctric unit 
ates pre- 
ion from 
dard Reg- 
Ohio, de- 
coder. 

tached to 
'ypewriter 
erator to 
‘t on the 


has come 
inder the 


of three 
Rol-Rite, 
49 cents. 
ariety of 
1 extends 


ter refill, 
ch model 


Lifetime” 
keted by 
g Com- 
y Street, 


sed tape 
10, 12, 
foot sizes 
In addi- 
apes are 
and 12- 


R, 1956 








Slot Machine Card 





Loc-ur-Fone 
Now on the market is 
a new telephone lock and 
key called Loc-ur-fone. The 
device has been put out 
by E-Z Dial Specialty 
Company, 135 State Street, 
Hackensack, N. J. 

It is made of black 
phenolic and appears to be 
part of the telephone. It 
is used by large firms and 
small and even in homes. 
Loc-ur-fone retails 


Pliobuild Set 


at $1. 


Barker Greeting Card Com- 
pany, P. O. Box 2177, Cincin- 
nati, Ohio, has come out with 
a workable slot machine made 
like a greeting card. 

The lever on the side can be 
manipulated to show different 
combinations of bells, cherries, 
lemons, oranges, etc. The card 


is available as a “get well” or 
birthday greeting and retails for 
50 cents. 





Pocket Clip 


A new pocket clip, designed to pre- 
vent pencils, glasses and other objects 
from falling out of shirt pockets, has 
been developed by Popular Products 
Company, Sussex, N. J. 

Known as the “Marvel Clip’, it is 
adjustable to any pocket size and is 
made of a special grade phosphor-bronze 
wire. The clip ends are sealed by small 
ornaments. 


Smith-Benny Sales, 11 W. 
42nd Street, New York City have 
announced a new Wannatoy No. 
419 pliobuild set that was manu- 
factured by Dillon-Beck Manu- 
facturing Company. 

The play pieces consist of 
circles, strips and bars and come 
in assorted colors in unbreak- 
able polyethylene. The retail price 
is 98 cents. 





“Script Analyzer” 





A new handwriting game, 
“Script Analyzer” is being made 
by Ideal Toy Corporation, 200 
Fifth Avenue, New York City. 

The game interprets the writ- 
ing of any individual and was 
designed for parties or busi- 
ness, children or adults. A plas- 
tic viewer checks the way a 
writer loops his letters, crosses 
them, ends sentences and other 
writing idiosyncrasies. Each 
point indicates something sig- 
nificant according to grapholo- 
gists. The game retails for $5. 


MODERN STATIONER, OCTOBER, 1956 





bring 
Bigger 
Profits-Per-Sale 
Faster 
Turnover 
Greater 
User-Benefits 





WATCH HOW MANY MORE 
ERASERS YOU WILL SELL when you 
display and feature these new, superb 
quality Weldon Roberts Erasers which 
replace the smaller sizes. Economy-and- 
convenience-minded customers will be 
enthusiastic over these research-proved 
PLUS VALUES: 


® LARGER USE-SURFACE, 
2 to 3 TIMES THE WEAR 


® EASIER TO HOLD 


® LESS LIKELY TO BE 
LOST OR MISLAID 


© EASIER & QUICKER TO FIND 
ON DESKS OR IN DRAWERS 


NO. 1010 HEXO 
CLEANER - Hex- 
agonal-shaped, soft 
pink eraser, a cleaner 
of matchless quality 
for pencil erasures and 
cleaning work on 





MADE IN NEWARK, U.S.A. 


i 





drawings, thin papers, 
tracing cloth, book 
fabrics 
Paper. 


and wall 


co 
= 
4 
Q 
-O 
re) : 
4 
a* 
ul 





444 INITILTS "ee 





(The old 











style numbers 





a 
NO. 85 TITIAN - 
those who like a large, 
soft, velvety textured pen- 


For 


cil eraser, this pink eraser 
with the convenient 
double-beveled biased 
ends wins justifiable 
favor. 


NO. 444 NILE - Standard shaped green eraser 
of fine quality rubber. For no end of general 
use and for artists and architects. 


Actual Sizes Shown 


have been 


applied to this new, improved line for 
dealer convenience in ordering) 


ORDER TODAY! 








WELDON ROBERTS RUBBER CO. 
365 Sixth Avenue Newark 7, N. J. 
World’s Foremost Eraser Specialists 











99 






We're Determined to Increase Your Profits 
Follow Our Lead 


»\~ 



















Here it is 
in Simple Arithmetic 


a oe with Mim doz. 


Fishes rm Retail Value—30 2 49¢ $14.70 PROFIT 


Dealers Cost 51% or 
2 Dozen © $3.60 per Doz. 7.20 $7.50 

































Order from Your WHOLESALER 





new! Wrought Iron Tree 


WITH HOLIDAY CANDLES 


by nl 
(o/ont 
olonta 
No. 208C 
An extremely decorative unit for 
any festive occasion. Makes an 
unusual centerpiece for dining or 
buffet — has dozens of other uses. 


Tree is made of wrought iron and 
is available in black or verde green. 
Is about 10” high without top 
candle. Comes complete with one 
dozen, decorated Holiday Candles 
as shown. , 


SEND FOR COMPLETE 
NEW CATALOG 





..- CALENDAR 


The dates listed here may be of in- 
terest because they are a reminder of 3 
specific event or because they suggest 
promotional tie-ins for stationers for 
sales, store events or window displays 
for the period covered. 














(olomal Candle ((o. of (ape (od, Inc. 


HYANNIS, MASSACHUSETTS 











Sept. 29-Oct. 3 — National Stationery & 
Office Equipment Association Annual 
Convention, Conrad Hilton Hotel, 
Chicago. 

Oct. 4-6 — Canadian Office Machine 
Dealers Association Convention and 
Exhibit, Prince Edward Hotel, Windsor, 
Ont. 

Oct. 7-13 — Fire Prevention Week. 

Oct. 7-13 — National Letter Writing 
Week. 

Oct. 9-11 — Cincinnati Office & Business 
Equipment Show, Hotel Sheraton-Gibson, 
Cincinnati. 

Oct. 12 — Columbus Day. 

Oct. 14 — Men and Missions Sunday, 

Oct. 14 — National Grandparents and 
Grandmothers Day, Senior Citizens Sun- 
day. 

Oct. 14 — Temperance Sunday. 

Oct. 15 — Poetry Day. 

Oct. 15-19 — National Business Show, 
New York Coliseum, New York City. 

Oct. 15-21 — National Bible Week. 

Oct. 21-27 — Pass the Laugh Week. 

Oct. 21-28 — United Nations Week. 

Oct. 24 — United Nations Day. 

Oct. 26-Nov. 26 — Jewish Book Month. 

Oct. 27 — Navy Day. 

Oct. 28-Nov. 4 -— National Catholic 
Youth Week. 

Oct. 28-Nov. 4 — Reformation Week. 

Oct. 31 — Hallowe'en. 

Nov. 1 — National Authors’ Day. 

November 1-30 — Religion in American 
Life Month. 

November 2 — World Community Day. 

November 4 — “Freedom of the Press” 
Sunday. 

November 6 — Election Day. 

November 10 — 4-H Achievement Day. 

November 11 — Veteran’s Day (Former- 
ly Armistice Day). 

November 11-17 — American Education 
Week. 

November 11-17 — Optimist Week. 

November 15-December 31 — Christ- 
mas Seal Sale. 

November 18-24 — Children’s National 
Book Week. 

November 18-24 — National Latin 
America Week. 

November 22 — Thanksgiving Day. 

November 22-December 25 — World: 
wide Bible Reading. 

November 29 — Channukah, Religious 
(Jewish). Feast of Lights. 





| Sorc 


MAN! 
wante 
ented 
brief 
able. 


cago 
SALE 
Chris 
Well, 
New 


MAN 





Are 
Buye 


dled 
subst. 
ing f 


whic] 
signe 
dised 





MOI 


y 
AR 


- Of in- 
ler of 9 
suggest 
ers for 
displays 


onery & 
Annual 
Hotel, 
Machine 
yn and 
Vindsor, 


ek. 
Writing 
Business 


‘Gibson, 


inday. 
nts and 
ns Sun- 


s Show, 
. City. 
leek. 
eck. 

W eek. 


Month. 


Catholic 
Veek, 


I, 
merican 


ity Day. 
> Press” 
nt Day. 
Former- 


Jucation 


Jeek. 
Christ- 


National 
| Latin 


ay. 
W orld- 


eligious 











CLASSIFIED ADVERTISEMENTS 


Deadline for classified advertisements is the Ey of the month preced 
ing the month in which the magazine is issued 
Order: $3.00. Names and address are to be ane” in the count. 
sets of tigures are to be counted as one word. 


S: 12c a word. Minimu:: 
Initials or 











HELP WANTED 





MANUFACTURER'S REPRESENTATIVE 
wanted to represent nationally sold pat- 
ented zipper ring binders. portfolios, and 
prief bags. Exclusive territories avai'- 
able. Commission. Give details. Reuben 
Co., Box 31, 555 W. Jackson Blvd., Chi- 
cago 6, Ill. t-! 





SALESMEN: year round side-line selling 
Christmas card Close-outs, Birthday, Get- 
Well, etc. Williams Paper, 19 Hudson St.. 
New York 13, N. Y tf 


MANUFACTURERS’ REPRESENTATIVE 
ALBUM LINE 

Are you selling Dept. Store Stationery 
Buyers, Stationery Stores and Gift Shops? 
Do you need one top flight easily han- 
dled line? Do you want to earn very 
substantial additional commissions start- 
ing first call? Could you write volume 
with brand new, modern —— high 
quality Album and Scrap ook Line 
which has been deliberately planned, de- 
signed, priced, packaged and merchan- 
dised to outsell all others? If you are 
first class established salesman with thor- 
ough knowledge this business and cus- 
tomers needs we can prove above state- 
ments to you. Must be willing supply 
references as we are interested only in 
making permanent connections with oo 
men. Established well rated firm. 

commission. Fully protected territory. If 
you qualify write for personal interview 
outlining exact territory eg and 
lines presently handled. Box 94, Modern 
Stetioner. 405 East Superior Stent Du- 
luth 2, Minnesota. 10-56 





Salesman wanted to represent manufac- 
turer of boxed stationery calling on re- 
tail trade in Midwestern territory. Com- 
mission. Experience preferred. Box 101, 
Modern’ Stationer, 405 East Superior 
Street, Duluth 2, Minnesota. 10-56 


Greeting Card Salesman to sell Spanish 
Greeting Cards to retailers in Arizona, 
New Mexico and California. Liberal Com- 
missions plus exclusive territory. Box 
99, Modern Stationer, 405 East wupestes 
Street, Duluth 2, Minnesota. 10-56 


STATIONERY SALESMEN - Here is your 
chance to get in business. Two stores 
available in midwestern city. Owner will 
take in partners, young men between 30 
and 38 years of age. Must have 6 to 10 
years experience, and be willing to invest 
$10,000. Stores each doing about $70,000 
annually. Guaranteed salary to begin 
$6,250 year, and will share the profit. 
Will consider sober, hard-working indivi- 
duals in good health and of good char- 
acter. Will give you an option to buy 
after three years. Box 98, Modern Sta- 
tioner, 405 East Superior Street, Duluth 
2, Minnesota. 10-56 


DEALERS WANTED—Rubber Stamps— 
24 hour service, request catalog and 
inf>. Universal Rubber Stamp Co. 4718- 
18th Avenue, Brooklyn 4, N. Y. 10-56 


Exclusive territories open for salesmen, 
Gift stationery, packaged in colorful, eye 
appealing, re-use metal container. Im- 
ported from Holland. Immediate delivery 
from Stock. Daher-338 Pearl, New York 
38, N. Y. 11-56 


POSITION WANTED 























ae CARTON OPENERS 
rey STRING CUTTERS 
Write for literature and latest prices 
MODERN SPECIALTIES CO. 
4301 W. Ogden Ave., Dept. MS 
Chicago 23, Ill. 








counrer CASH DRAWER $5950 
Warning bell and dise tu Tumbler foc. 


Made of Indiana hardwoods 

lacquer interior. ction (apectty). 
ir we ay 143 e 

§ Size 1834" Wi *D x 4%" Hig 
High Guality, ‘Precision Built. 

Standard Dealer Discount. 
Order or write todav! 
INDIANA CASH DRAWER CO. 
?.0. Box 236N, Shelbyville, ind. 






Mfgrs. Cash 
Drawers for 
over 34 years 


Originators 
and Designers 
of Complete 

Line of 


Write for 
FREE Catalog 





MODERN STATIONER, OCTOBER, 1956 


Stationery and office equipment salesman 
with 35 years experience seeking con- 
nection with stationery and office equip- 
ment store as co-partner or in selling 
capacity. Has capital and would also be 
interested in buying. Willing to relocate. 
Box 102, Modern Stationer, 405 East 
Superior Street, Duluth 2, Minn. 10- 56 


Experienced Sales Person well known in 
the Stationery and Gpeeting Card lines 
seeking a position in show room in sell- 
ing capacity and charge of sales. Has 
large iollowing both with the Jobbing 
Trade, Department Store buyers and resi- 
dent buying ofiices. Very reliable and a 
well known personality in the trade. Box 
100, Modern Stationer, 405 East Superior 
Street, Duluth 2, Minnesota. 10-56 





This desk set retails for approximately $15. 


REDI-RECORD PRODUCTS CO. 


51 West 21 St. 
New York 10, N. Y. 


FOR SALE 
EZE REDE Magnifiers and Readers now 





stocked by your Wholesaler. Request 
free catalog. APEX SPECIALTIES CO. 
Providence 4, R. I. tf 















ARTHUR BROWN & BRO., 


g 


Fine Leather Desk Sets 
Pads and Accessories 


NEW CATALOGUE 


Stationers Specialty Corporation 
19 W. 21st St. New York 10, N. Y. 














W-2 Business NOW Quick Results 


Write for samples, details. You accept 
orders. We do everything else under your 
— Excellent profits. 


. Forms as revised May ’56 available 


APEX BUSINESS SYSTEMS 


Dept. MS, 540 Pearl St., N.Y. 7 BE 3-7133 











RECOMMEND 
BEACH’S 
“Common Sense” 


EXPENSE BOOKS 


BEACH PUBLISHING CO. 


19829 W. McNichols, Detroit 19, Mich. 


TICKET PUNCHES 


FOR EVERY PURPOSE 
Notching - Punching - Counting 


The Hogéson & Pettis Mig, Co. 


141T Brewery St., New Haven, Conn. 








Indispensable reference 
and purchasing guide: 
Artists Supplies 
y Drafting Materials 
7 * Papers, Boards, Pads 
* Drawing Instruments 
* Airbrushes & Compressors 
* Craft Materials & Plastics 
* Picture Frames 


* and hundreds of other 
essential art materials 





Write immediately on your 
company letterhead —you’ll 
receive this valuable catalog 
by return mail at no charge. 






INC., 2 W. 46TH ST.,N.Y. 36, 


10] 











MAJOR PENCIL 
INVENTION 


TRU-TIP 


THE AMAZING NEW 
SELF-FEEDING PENCIL 
THAT USES SOLID LEAD 


© Ends point 
breaking 


® No twisting 
No clicking 


$1.69 


® Best ever 
for carbons 


© Continuous 
writing as 
Tru-Tip feeds itself 


29,000 words for a penny 
Uses regular thin lead 
Available in black, gray, red, 
blue or green 
with gleaming chrome cap 
Colorful erasers 
Stainless steel tip 
Fully guaranteed 


Order now. Be the first to display this new 
item. 


Tru-Tip Writing 
Instrument Corp. 
Whitestone 57, N. Y. 











Index to Advertisers 





Acco Products, Incorporated 

Ace Fastener Corporation 

All-Rite Pen, Incorporated 

American Pad & Paper Company .... 
Apex Business Systems -................. 101 
Avery Adhesive Label Corporation .... 84 


Barber-Col Company 

Bates Manufacturing Company, The 73 

Baumgarten, Fred 

Beach Publishing Company 

Brown, Arthur, & Brother, 
Incorporated 

Bruelheide, R. W., and Associates, 
Incorporated 


Bulman Corporation, The 





C-Thru Ruler Company, The 

Colonial Candie Company, 
Incorporated 

Cooks, Incorporated 

Craftint Manufacturing Company, 


Cram, The George F., Company, 
Incorporated 


Cushman & Denison Manufacturing 


Dennison Maufacturing Company .. 

Dixon, The Joseph, Crucible 
Company 

Dome Publishing Company, 
Incorporated 


Eagle Pencil Company ....49, 50, 51, 52 
Eaton Paper Corporation ..13, 14, 15, 16 
Edanbob Manufacturing Company .... 89 


Ellingsworth Manufacturing 
Company 


Esterbrook Pen Company, The ...... 


Faber, Eberhard, Pencil Company .... 
Fastener Corporation 

Fisher Pen Company, The 

Franklin Manufacturing Corporation 90 


General Pencil Company 
Gibson, C. R., and Company 
Guide System & Supply Company .... 92 


Hano, Philip, Company, Incorporated 97 
Higgins Ink Company, Incorporated .. 90 


Hoggson & Pettis Manufacturing 
Company, The 


Horn, W. C., Bro. & Company 
Huff Company, The 
Hunt, C. Howard, Pen Company 


Indiana Cash Drawer Company 


Jayem Sales Corporation 


Kem Pastic Playing Cards, 
Incorporated 

Ketcham & McDougall, 
Incorporated 

Kingsley Stamping Machine 
Company 

Koh-I-Noor Pencil Company 


see en le el a gc A 


LaSalle Products Company 


Markwell Manufacturing Company .. 
Merriam, G. & C., Company 
Mittag & Volger, Incorporated 


Modern Specialties Company 
Murphy-Miller, Incorporated 


New England Paper Punch Company 86 
Noesting Pin Ticket Company 
Norcross, Incorporated 
Northbrook Plastic Card 
Company 
Nu-Art Engraving Company 


Oakville Company Division, Scovill 
Manufacturing Company 


Paper Mate Company, The 4 
Paper Art Company, Incorporated .... 80 ‘ 


Production and Marketing Company, 
Incorporated, The 


Protectall Safe Corporation, The 


Redi-Record Products Company 
Regency Thermographers 
Roberts, Weldon, Rubber Company .. 99 


Saxon Paper Corporation 

Scott Publications, Incorporated 

Sengbusch Self-Closing Inkstand 
Company 

Sheaffer, W. A., Pen Company 

Smith, The S. K. Company 

Stationers Specialty Corporation 

Stein Brothers Manufacturing 
Company 

Stewart, R. A., and Company, 
Incorporated 

Strathmore Company, The 

Swingline, Incorporated 


Tru-Tip Writing Instrument 
Corporation 


Union Rubber & Asbestos Company .. 
Victory Manufacturing Company .... 7 
Weber, F., Company 


Wilcox & Follett 
Write, Incorporated 


MODERN STATIONER, OCTOBER, 1956 





BATES 
NUMBERING 
MACHINES 


BATES B-50 Exclusive inside 


nt, 
STAPLER REFILL watchiike 


5000 rustless Brass precision, dial setting 
staples each loading. and roller bearing action. 


—_— 


BATES — 
MODEL C STAPLER 


Makes its own staples. 
One loading—5000 staples. 


NEW! BATES ‘S56’ 
COLORAMIC STAPLERS 


Red, yellow, blue, grey, 
chrome for modern office 
~— decor. Long, low lines. 


om THE NEW CORONET 
BATES a 


x Single Action Control 
SILENT STAMP PADS 


; Streamlined for home and 
Seen eae office. Five handsome finishes: 
clear impressions. swirl mahogany, Wallace 

» plaid, blond maple, ivory, 
modern. Instantaneous 
finger-tip operation. All 

metal construction 
for long life. Wide 
cards for maxi- 
mum capacity. 
















: BATES 
ArTOmATe =\ QUALITY 


Feeds, % 
inserts and means lasting 
crimps eyelets 

in one automatic 


Satisfaction both 
action. 











to the seller 


and user of 





Bates Products. 


BATES BATES 
preening STAPLE REMOVER 
asiest action, j 
large waste container. - ne hens ntly 
Compact, economical. without tearing paper. 
Ee ~ 





BATES i; aane 
END-ICATOR 

vane Svein tene BATES manufacturing co. 
Red staples give warning . 

towards end of strip. Orange, New Jersey 

Save time and temper. ‘ New York Office, 30 Vesey Street, N.Y. 7 


el — - 









f 
: 


j 


| 


Al, 


SA LE BS N E © & “Salesness” means: the greater choice you offer a customer, the great 


chance for a sale. In carbons and ribbons this means a complete range of products with a complete range@ 
appeal that makes it easy for the customer to always say, “Yes.” 


Case in point: Mittag & Volger, with the most complete carbon and ribbon line in the 
business. Four smartly matched packages in every type and price bracket—Silk Spun, 


M & M, Tagger, Plenty Copy — completely integrated, handsomely designed, smartly 
advertised, thoughtfully merchandised. That’s “‘Salesness.” 


Put “Salesness” to work for you. Give us a call. Write or phone... 


MITTAG & VOLGER, IN@.. PARK RIDGE, N. J. © Telephone: PARK RIDGE 6-00