Office Products Dealer 1957-08: Vol 37 Iss 8

AND OFFICE EQUIPMENT DEALER

DAVIDSON

7 ublication

‘ota -+-ti-me > 40a-Me_T-ti-S- me Alda)

ej] |=3-1e), my 0-18) be fe), aa -a"4 1. & Me) eoiey vile), |

Gibson covers the complete gift market with a full range of styles, subjects

and prices in handsomely crafted combination photo-memory albums. In

addition to acetate photo insert pages and/or grey mounting pages, these

beautiful albums contain complete, illustrated sections for recording all the

important memories and data of the occasion. Display them at point of sale

... Your customers will appreciate the good taste and fine quality inherent

in all Gibson albums.

G838

8% x9, in.

PRES2/12 | =

15x 13%, in.

G8102

8x 10% in.

GUESTS

W3202

OUR WEDDING BOOK

BY, x 10, in.

9%, x 10% in.

B425

B348

9x ITY, in.

B4035/19

$577

9% =x 10% in.

HAPPY DAYS AT SCHOOL

Baby Albums * Wedding Albums °
Teenage Books * Musical Albums

* Photo Albums * Guest Books °
Jeweled Albums * Anniversary Books
* School Memory Albums

SNAPSHOT ASSORTMENT

CR

NORWALK, CONNECTICUT >

$587

Pictures’
4 4
Pais Straps °

* lreasuves

4

PICTURES, SCRAPS "N TREASURES

CA con AND COMPANY

FINE ALBUMS SINCE 1872

'} 9% x1tin

N. Y. Showroom: 225 Fifth Ave.

+ » = for more details circle 119 on last page

x11 ia,

9% in,

tSARY

x 10% a.

% x Vl in.

53 Ga PRE CS

Pe F
?

EVERYTHING IS PACKAGED TO SELL!

These Dixon products are self-selection counter items . . . self-service
merchandise all the way down the line. They encourage easy sales from
counters and bins in small neighborhood stores as well as in regular
Stationery stores.

EVERYTHING IS ‘‘DIXON"’ PRE-SOLD!

We are selling the ‘‘Dixon’’ name again in a full page, full color ad
in the September 7 issue of the Saturday Evening Post! This dynamic
ad is another step in an intensive national campaign aimed at making
the public and educators alike pre-sold on Dixon... to make YOUR
Selling job easier than ever.

o

oO

A TAKE DIXON TICONDEROGA
America’s most popular all-
purpose pencil, in handy
dozen pack boxes.

TAKE DIXON THINEX #425
Carmine Red—the hottest
red color pencil—on a pre-
priced three dimensional
counter card.

TAKE #308-V DIXON “‘Be-
ginners”. For kindergarten
and first grades. Pre- priced
on attractive individual cards.
It’s a Board of Education
standby.

D IXO N

THE JOSEPH DIXON CRUCIBLE COMPANY
Pencils Sales Division TMS-8 Jersey City 3, New Jersey

DIXON PENCIL COMPANY, LTD.

Newmarket, Canada

- - = for more details circle 114 on last page

EVERYTHING INSIDE THE PACKAGE SELLS!

D TAKE #2324 DIXON “Sum-

m

mit’ ten-pack display—24
cello- packs to a brand new,
sell-on-sight carton.

TAKE 890 DIXON Pink Carna-
tion erasers—pre-priced
creamy smooth pencil eraser,
for that extra soft sell.

We'll tell you more at the
NSOEA Convention in Chicago,
September 28, 29, 30,
October 1, 2 at the

Conrad Hilton Hotel, Booth + 89

«
Craftint's
SENSATIONAL SELF-SERVE ART BUFFET FOR BIG

BACK-TO-SCHOOL ArT supply SALES

ey
cS

—— :

WN | IN 3 FEET

a
hed Ms
ge Pte

0.

p | OF FLOOR SPACE.....PUTS YOU
= IN THE ARTISTS’ MATERIALS BUSI.
NESS OVERNIGHT.....WITH 30
CUBIC FEET OF HIGH-POWERED
SELLING AREA!

A complete self-serve Art
Supply department featuring
world-famous CRAFTINT-DEVOE
ARTISTS’ MATERIALS!

@ Complete Oil Color
Outfits, Tube Refills
and Artists’ Mediums

@ Water Color Sets

@ Finger Paint Kits

il @ Show Card Colors

@ Assorted Brushes

@ School Drawing Supplies

@ Black and Colored
Drawing Inks

@ Art Papers and Pads
@ Canvas Panels

@ Many More Art Supplies

eae = a OF ow ae ee a SS SS ee a oe ew om a a a a ee es a oe oe oe oe

i
t } YES, send me complete information on Craftint’s
; CRAFTINT’S SELF-SERVE ART BUFFET BOY ™*Ki79 new Art Bufiot ,
t affords you an easy, profitable, economical $ Name !
t way to break into the huge, rapidly growing art | 5; Sa aa i ali lie nc 1
. . : Company
ry materials market! This modern, efficient a i
f merchandising method assures you BIG volume i TE 1
i and HIGH profits at the lowest possible cost. t City i
} For only $335.00 net, you get a complete, well Pre n---------2-2-neeeeeneeennnennneeneneen ence nnnneneneeee !
balanced assortment of the highest quality art i a ee ere See !
materials — nationally famous items that t ]
are proven best sellers. YOUR PROFIT: i a '
$190.13 Each deal also includes a t C + t {
beautiful self-service display unit worth t ra E nr ]
$150.00. Your cost: $50.00. In addition, ff i
a complete supply of pass-out literature, t THE CRAFTINT MANUFACTURING CO. ]
color charts and sales cids is provided FREE. 7 Main Office: 1615 Collamer Ave., Cleveland 10, Ohio i
L i NEW YORK « CLEVELAND + CHICAGO d
ee ee ee

- « = for more details circle 112 on last page

Ye
gust.

but t
to d
With
the |
is ess

pany
to th

thous
tic, V
not t
page

tirely
ume
advoc
of th
ning

check
remit
be ov

mas |

year |
as th
NSO
Moin
that
Gras
Febri
our r

al Of
recen
on th
short!
tion

Whol
the N
tion ;
cago
tiona!

MODE

IG
ES

EET

; YOU
BUSI.
TH 30
/ERED

ring

DEVOE

.
5
a4

_
oe

a

id

hio

Uy
‘
we

last page

DEAR
READER

Yes, Christmas preparation in Au-
gust.
The thermometer may seem wrong,

but the time is right if you are going

to do the proper job next December.
With the increasing complexities of
the holiday season, advance planning
is essential.

What about gifts? Does your com-
pany make a policy of sending a gift
to the buyers your salesmen call on?

A recent survey indicates that al-
though many firms are not enthusias-
tic, very few feel that they can afford
not to comply with the tradition. See

page 20.
Looking at client gifts from an en-
tirely different view — that of vol-

ume sales of gift items — Dr. Lapp
advocates that you “Take Your Share
of the Christmas Gift Market,” begin-
ning on page 24,

On page 26, a special Christmas

check list is featured to serve as a.

reminder of items which could easily
be overlooked in the hustle of Christ-
mas season activities.

Santa Claus came a little early this
year for me when my name was drawn
as the grand prize winner at the
NSOEA District 7 meeting in Des
Moines. My wife was thrilled to hear
that we would be enjoying the Mardi
Gras festivities in New Orleans next
February with the compliments of
our regional organization.

Speaking of festivities, the Nation-
al Office Machine Dealers Association
recently met at Pittsburgh. A report
on this meeting will be forthcoming
shortly. With the NOMDA conven-
tion now history, along with the
Wholesale Stationers. Association and
the National Office Furniture Associa-
tion meetings, we look ahead to Chi-
cago in late September when the Na-
tional Stationery and Office Equipment
Association convenes.

—o

—_. oat : puppeceaa®

MODERN STATIONER, AUGUST, 1957

MODERN Malionor

AND OFFICE EQUIPMENT DEALER

HAROLD O. SHIVELY, Publisher
DAVID MANLEY, Editor Emeritus © ROBERT SCHRANCK, Managing Editor

BEN MARSH, DON GRUENING, TOM CASSIDY, Associate Editors
DR. C. L. LAPP, Consulting Editor
HARRY RAMALEY, Production Manager

MARSHALL REINIG, President
ROBERT EDGELL, Executive Vice President
GENE KUEFNER, General Manager

DAVIDSON PUBLISHING COMPANY
405 E. Superior St., Duluth 2, Minn.
New York 1: Robert Shearman, 250 Fifth Ave., MUrray Hill 3-4723
Chicago 1: Robert L. Glaser, 221 North LaSalle St., CEntral 6-1600
Los Angeles 34: Dick Meyer, 3137 Kelton Ave., BRadshaw 2-1456
Son Francisco 5: J. A. Converse, 274 Monadnock Bidg., YUkon 2-3029

CONTENTS

AUGUST, 1957 VOL. 37, NO. 8

Dear Reader ............. ssisttosips Uiebisals ale RE are Re 5
By Bob Schranck-

A Letter From Washington dine iecueteaananneenaeaiaael 7

La ETE ONT LET

in My Come ba Soi 5 Je
By Harold O. Shively

Christmas Gifts “A Necessary Evil” : 20

Christmas Windows Can Be Different set 5, 22

Take Your Share of the Christmas Gift Market ce seine 24
By C. L. “Chuck” Lapp, Ph. D.

Your Christmas Check List edo a) aaa 26

Breakage Doesn’t Always Mean Loss cnet nian

California, Ohio Firms Relocate Sis ces ee

News of People and Events . . ee eee ee 30

Views of the News si siahcteescsic duane ee

As tT hee iE ox cues ae cans 60
By Donald S. Frey

Classified Advertisements - scissile ic oe

Stationer Calendar .......... ; ERE tet

COVER PHOTO: The success of your Christ-
mas season will probably be in proportion
to the amount of preparation. A _ pleasing
window—with simplicity as the prevalent
factor—such as this one by Henry Birles &
Sons, Toronto, Canada, shows the result of
advance planning.

MODERN STATIONER is published monthly by Davidson Publishin Compeny. Publication
office, Waseca, Minnesota; Editorial and Executive offices, 40 408 Eo st Superior Street
Duluth 2, M i offices, 250 Fifth Avenue, New ard 1, New York;
Marshall Reinig, peasident; Robert Edgell, executive = president; Anite Reinig,
secretary; Gene Kuefner, treasurer. Single copies 30c. bscription ~~ $3.00
year; Canada and foreign, $5.00 per year. A = P

circulation publication pending et Waseca, Minnesota.

10"

ANNIVERSARY

H-O-N

OFFICE EQUIPMENT

Announces -

An all-new-feature-packed Card Cabinet Line

*Patent
Applied For

The drawers coast
in and out smoothly
on nylon glides.

Two-position tilt-back follower*
permits fast access to all cards,

Solid aluminum pulls with label
holder slanted to meet the eye.

eeeeeoeaeevoeoeeeeeoeeeeeeeeeeeeeeee eee

Alive to the needs of office efficiency. Alert to the demand for
a better way. Lifts card filing to a higher level of real utility,

Compare these great H-O-N improvements:

I. Nylon glides for easier, smoother drawer action.

2. Two position tilt-back follower*. Just trip the follower and it
tilts back for immediate selection of any card. No longer is it
necessary to “dig out” a card.

B. Added card capacity. The tilt-back follower performs equally well

on a completely loaded tray.
4. Solid aluminum pulls, nice feel, attractive.
&. Label holder slanted to meet the eye.
G. Generous rubber feet are stable; hold in position.

7. Handsome enamel finish in a choice of grey, green, spruce andy
sandalwood.

&. Singles and doubles in 3 x 5, 4x 6,5 x 8, 6 x 9.

9. Self-stacking (also with most other makes.)

Be among the leaders to win sales with this new and better lines
Write today for details.

THE H-O-N CO. MUSCATINE, IOWA

- - = for more details circle 122 on last page

|

.& let er-from Washington...ré

Ati i

MODERN STATIONER AND
OFFICE EQUIPMENT DEALER
Washington, D. C.

July 15, 1957

The current session of Congress, which is nearing the final lap, is
be termed a ®do-nothing"™ session in some quarters because of the lack of
legislation being turned out. It is true that few major bills have been
enacted, but it is traditional that first sessions are to build foundations.

Congress makes its mark in the second session. This occurs because the
formation of committees, the introduction of bills and their lengthy con-
sideration takes up much of the time during the first year of the two-year
sessions. In the second year, Congress is ready to roll.

The Internal Revenue Service is making one of its periodic campaigns
to crack down on deductions claimed for entertainment and some other types
of business expenses listed each year.

In a circular to all employees who audit returns, IRS has given in-
structions to "scrutinize closely" such deductions. "We obviously have no
desire to tell taxpayers how to spend their money, but we cannot permit
expenditures to be deducted for tax purposes without proper justification,"
according to the IRS circular.

Senator Joseph O'Mahoney (D-Wyo.) is pushing a proposal to set up special
investment companies to furnish capital to small business. The senator claims
that there is a gap in the financial structure which pinches smaller firms,
ie. the gap between capital furnished by financial institutions as banks and
capital made available through the securities market,

Under the terms of the proposal, national investment companies would
be chartered by the Federal Reserve Board for the purpose of making equity
investments in small companies for limited periods. Banks, however,
registered strong opposition to the suggestion at recent hearings before
a subcommittee of the Senate Banking Committee.

Congress has voted an extension of the Small Business Administration
and increased the amount of money it has available to lend. The legislation
passed does not, however, provide for any changes in handling the loans.
Complaints have been frequent that (1) SBA favors manufacturers over whole-
Salers and retailers, and (2) SBA's loan standards are too stringent.

The Interstate Commerce Commission has granted an 1] percent increase
on less-than-carload railway express shipments on the Eastern railroads.
The railroads had requested an increase of 15 percent.

The House Committee on Education and Labor has decided to put off until
next session legislation to broaden the minimum wage and maximum hour pro-
visions of the Fair Labor Standards Act to retail and service establishments.

The Chamber of Commerce of the United States recently filed a statement
with the committee declaring that the proposal might well "break the backs
of many struggling small businessmen." Many smaller firms even now cannot
meet the pay scales of larger companies, the Chamber pointed out.

The Senate Finance Committee plans no action this year on the bill
passed by the House in June to make extensive changes in the excise tax
structure. The bill is certain to obtain eventual enactment, but the Senate
probably won't get around to it until late in 1958.

The mammoth \29-page bill passed the House with almost no debate. It
is so technical that few members could understand enough of it to ask questions,
The chief provision in it affecting retailers would terminate the basket
clause and specify items covered by 10 percent retailer tax on luggage.

The Internal Revenue Service has issued a ruling stating that Official
Boy Scout Packs, except Cub Packs and Official Day Hike Bags are subject to
the 10 percent luggage excise.

The latter two types, the agency said, are exempt because they have
built-in partitions or fittings that prevent their use for carrying wearing
apparel or toilet articles. The "Official Haversack, Official Yucca Bag,
Norwegian Packsack, Duffel Bags, Rover Pack and Official Mussette Bags" do
not have such partitions and so are taxable, according to the IRS ruling.

In another ruling, the Internal Revenue Service has held that a child's
"tote bag" is subject to the 10 percent excise regardless of which type of
material from which it is made.

The agency said it had been asked whether a tote bag made of cloth
covered cardboard, lined with rayon and equipped with plastic strap handles
was taxable. IRS decided it was, along with tote bags of any other mterial.

The Federal Trade Commission reports that letters to the agency complaining)
of unfair and fraudulent business practices have risen 32 percent in the past
year. About two-thirds of the total (3,625) letters received came from people
who felt they had been cheated by business firms, while the remainder came
from firms charging their business rivals with unfair competition. According
to the commission, 80 percent of its cease-and-desist orders result from such
letters while information received by Congress, the Better Business Bureaus
and government agencies accounts for the other 20 percent.

Early action on a bill to modernize the federal budget system by changing
it to an accrued annual expenditure basis has been urged by the Citizens
Committee for the Hoover Report. Under this system, the Defense Department
would have appropriated only the money it can actually spend in a given fiscal 7
year rather than receiving funds that would not be spent for two or more yearse}

WASHINGTON BUREAU

OFFICE OUTFITS

DATE STAMPS

Buy all your marking
devices direct from the
manufacturer!

Have you read this new IN K PAD NS)
FREE CATALOG?

eee
7 2

TODAY! .°

Nees SINCE 1893

LOUIS MELIND CO.
CHICAGO « 3524 North Clark Street
DALLAS ° 714 North St. Paul Street

LOS ANGELES ° 5254 Alhambra Avenue

- - - for more details circle 132 on last page

ADDING MACHINES

CASH REGISTERS

nen eee eS ee ee, EE Oe
ees * ee ee
erat e848 8 ee ee
49. * 6 ee 8 Re 8
a . 0s te eee Ae 68 ee
eo ee
.

2. 1.8

SS De he Be cet Sead ee ae ee a ee
a we eee *& 6 2 8 6 ~
ee oe eS 8 Oe Oe?
ae. ee: Gat eS ee
OSS OEE 8. DS Pe &. © .
i te Bo ee,
. © @ 8-8 ft Peer e bad
© © 6. .@ "Ore Oe 8 . .
2 ee ee. SS ee
* * ab * *
“ *-*
e =
cate
. i" *
de x
ba 2
*
. € 7weee
+
= ans
xi Fit2ts
°

> *- * © @
~

ed
es a’ oe Re
ee ee oem «

Ce 4 4 Ge 8

es

Here is a double opportunity to
enjoy the prestige and profits of
products backed by Burroughs
Corporation. Long respected M&V
carbons and inked ribbons and
Burroughs famous adding machines
and cash registers now are avail-
able from the same dealer repre-
sentatives. Distribution of both
of these fine lines is now integrated
in the Burroughs Division dealer
sales organization.

. . . . . ™
. . i |
. . a
. + sh oo es
. i **
’ >
: es
conan Pp
; oa
P
= LA “ — .
*
2 i) n> 4)
etekes eae bit
Grara? 7a? *-*.
63686 a C3 .
Sasas sis >
a a s) 4 4a °
eh &) 343 ®
24252 242
i i 5 4 )

sought-after lines now join forces!

This means that sales support for
dealers in either or both profit-
proved lines will be as fine as the
industry can offer. Direct-mail
point-of-sale, national and trade
advertising are to be emphasized.
These representatives are espe-
cially trained to help you with
merchandising.

Ask the man who calls on you. He

may have offered M&V products,
made by Mittag & Volger. He may

have offered Burroughs adding
machines and cash registers. He
now can explain the stronger
dealer support and profit advan-
tages of this combined sales organi-
zation. Add Burroughs machines
or M&V supplies or both to the
lines you can offer your customers.
These are respected and well pro-
moted products distributed by
Burroughs Division Dealer Sales
Department, Burroughs Corpora-
tion, Detroit 32, Michigan.

+ - = for more details circle 109 on last page

Bulle
Thi
bulleti
designe
of C:
blend
compli
modert
offices.
Solic
constru
choice
walnut
or wi
availab
natura!

Trave

~

y

and T
games

Zippe

The
binders
facturis
fitted b
to reta

Othe
feature
which
are pu
address
autogr:
pany is
bumpe:

Hebre

eee |

MODE

Bulletin Board 1

This executive
bulletin board was
designed for Seiko
of California to
blend with and
compliment today’s
modern decor in
offices.

Solid hardwood
construction in a
choice of black
walnut, red birch
or white ash is
available. Surfaces are vinyl impregnated fabric in gold, ochre,
natural or bleached colors. Three sizes are available.

Travel Game Pack 2

A new _ three-
some game pack to
entertain the entire
family while travel-
ing has been in-
troduced by C.
Scott Blakeslee &
Associates.

The “Kit-O-
Three’, which re-
tails for $1, in-
cludes Trav-L-Bin-
go, Trav-L-Derby
and Trav-L-Bingaroo, along with a set of pencils. Individual
games are also available at 39c each.

Zipper Binders 3

The new line of zipper
binders by Winheld Manu-
facturing Co. includes this
fitted binder in smooth finish
to retail for $1.98.

Other expanding binders
feature an elastic gusset
which stretches when books
are put in. Also imported
address books, diaries and
autograph books. The com-
pany is featuring genuine leather in smooth grains with heavy
bumper edges this year.

Hebrew New Year Cards 4 A line of four per-
sonalized Hebrew

New Year Cards,

= including what are

believed to be the
first “Slim Jims” in
7 as this card field, has
been introduced by
- Personal Monogram
a Co.
: The imprinted

card line ranges in
Pade I price from $2.00
=e for 25 cards and en-
velopes to $5.00 for
i 100.

bithel a

~~
ne

>

MODERN STATIONER, AUGUST, 1957

Pocket Adding Machine 5

The Arithma Addiator by Hastings Products, Inc., is claimed

to be the world’s smallest precision adding machine.
Precision-engineered by West German craftsmen, the Addia-

tor is made of aluminum and measures 6 inches. The in-

strument retails for $3.98 and comes with a carrying case.

Tub Files 6
Ferris Business
Equipment an-
nounces their new
Indes - Less Tub
Files, designed to
simplify and speed
up record handling
problems.

Cards are filed in
tilted position, al-
ternating left and
right, to make each card accessible for faster and easier card
fingering. Completely mobile with fully removable trays.

Punchless Paper Holder 7

The Advanco Punchless
Paper Holder, recently intro-
duced, holds papers in place
firmly, eliminating the
punching of holes.

According to the company,
there is no need to remove
all top paper to reach a par-
ticular one. It will hold all
sizes and shapes, from 1 to
150 sheets.

Storage Cabinet 8

An improved design storage
cabinet has been announced by
Aurora Steel Products Co.

Cabinets are made of heavy
gauge steel and are available in
standard sizes up to 36 inches
wide by 24 inches deep by 78
inches high. Rigid, reinforced
doors have a 3-point locking
system. They are finished in
gray, green or other baked
enamel colors.

1]

For fio Profits

NY told ame lale Ml a aeliiteh c=
The ORIGINAL

‘Botton Moistonov

yin 10) °) 4 ns oe 0) 80) 3.)

Model 3A
Brown, black or
grey porcelain base

Model 3C
Grey or black cast iron
wrinkle finish base

MANY USES—moistens stamps, envelopes and
labels in a jiffy, or for moistening fingers when
handling papers and counting money.

A FAST SELLER — you have a prospect for multiple
sales in every bank, office, insurance company, shipping
department, commercial house and institution.

Your customers will like these features:

e sparkling chromium cover of durable cold-rolled
steel, fits perfectly on

@ attractive porcelain base with glossy baked enamel
finish (Model 3A), or on

e@ wrinkle-finish sturdy cast iron (Model 3C)
@ weighted bases will not tip

e@ 4 rubber feet protect desks and tables from marring
and scratching

e@ 3” adjustable brush always moistens evenly

ORDER FROM YOUR DISTRIBUTOR TODAY

Place a trial order and see how fast
the Pike “Better Moistener’ moves,
or, for literature and full information,

write or phone

xi ,
~ PIKE

E. W. PIKE & CO., INC.

490 NORTH AVENUE, ELIZABETH, N. J. Elizabeth 2-0630

ulelslthaelaatigcia wedi

Pike ‘‘BETTER MOISTENER”’ for 30 years

- - - for more details circle 142 on last page

oo 8 | et)

Tots Line 9

Keyed to tap the market of
12,000 babies born each day
in the U. S., this set by De
Luxe Craft includes picture
frame, bank, waste basket
and photo album series.

These items contain infant
and children’s
bossed in bold relief op
rich_ pastel leatherette jn
pink, blue or yellow and are designed for eye catching appeal

figures em.

New Typewriter 10

Royal McBee reports that
two years of research and
experiment, along with much
re-tooling, have resulted in
the new “FP” standard type-
writer.

According to the firm,
Royal’s Twin Pak quick-
change ribbon, plus a modifi-
cation of the machine's
ribbon-carrying mechanism, make possible a clean ribbon
change in less than 10 seconds. A two-tone color concept is
also featured in the new model.

Phone Unit 11

Apsco Products, Inc., is
now distributing a new
clamp-on unit for office and
home telephones designed
for hearing comfort and
ease for the user.

The Hear Muff slips easily
onto the ear portion of the
telephone and presents a dur-
able plastic foam surface.
The unit is said to reduce outside noises to a minimum. It comes
in two model sizes.

Burroughs Bank Bookkeeper 12

Automation of bank posting
has been completed with intro-
duction of a new high-speed
bookkeeping machine, which
combines electro-mechanical and
electronic principles, by Bur-
roughs Corp.

Called the Sensitronic, the
compact new machine uses elec-
tronic components and magnetic
code stripes to perform most posting operations without assistance
from an operator.

Mailable Centerpieces 13

Four new mailable holiday season
table centerpieces are being offered
by Hallmark Cards for the Christ
mas trade.

The four, each priced at $1, come
in a flat envelope. Three stress the
Christmas theme — a 19 inch
Kris Tingle (cq), a 162 inch
snowman and a 14 inch angel, com-
plete with halo — while the fourth

a 21 inch harlequin — is de
signed for a New Year table cet
terpiece. The snowman also 3
available in 22 inch size for $2.

12 MODERN STATIONER, AUGUST, 1957

9
rket of
ch day
by De
Picture
basket
es.
| infant
eS em-
ief on
tte in
appeal

ribbon

cept is

11
Inc., is
a new
fice and
lesigned
rt and

>s easily
1 of the
s a dur-
surface.
[t comes

12

assistance

—_—
ay season
» offered
e Christ-

$1, come
stress the
»Y/ inch
yl, inch
gel, com-
he fourth
— is de
able cen-
also is
for $2.

T, 1957

MERRIAM-WEBSTER

ANNOUNCES A RECORD BREAKING
BACK-TO-SCHOOL PROMOTION —
ow
IN SEPTEMBER ISSUES OF a,
Webster's
LIFE, TIME, THE NEW YORKER New

Collegiate
Dictionary

for Webster’s New Collegiate Dictionary, the leading
desk-size dictionary . . . required or recommended
by almost every college and university in the country!

LIFER

ENTIRELY NEW

Qioronrane SE OW BACH COVER WHY mcERiAm-wensTtA ic onet

Get set for record dictionary sales and
profits when advertising for the New Collegiate
breaks this September. These smart ads will

be running in THREE of the country’s leading

publications—with a total of more than
| M Ek 30,000,000 readers !

HE WEEKLY NEWSMAGAZINE

es

If you are not a
Merriam dealer, write for catalogue
and discount schedule to:

G. & C. MERRIAM COMPANY
Springfield 2, Mass.

- - = for more details circle 133 on last page

Protectall Imperial Model 1217-V fits into floor or concrete block.
10” high, 10” wide, 11” deep, overall. Door case-hardened steel
1%" minimum thickness, body 1” open-hearth steel, all joints
electrically welded. Three-tumbler Protectall combination lock
controlling three %" locking bolts. Bears Safe Manufacturers
Association label. Available with or without two-key inner door.
Underwriters’ Laboratories, Inc. approved relocking device.
Qualifies for low class “E”’ insurance rates.

New PROTECTALL low-cost
money safe sells fast to
ctores, drive-ing, motels!

Gas stations, restaurants, dry cleaning shops,
bars, florist shops . . . dozens of other small
businesses are excellent prospects, too, for this
new Protectall Money Safe.

Low-price advantage gives dealers wide-open
opportunity to make quick, profitable sales . . .
and lots of them!

Write today for full information on new Protectall
Imperial Money Safe. Ask for complete Protectall
catalog showing full line of fast-selling record
safes, money safes and wall safes.

Protectall Safes

Depertment 928-H, Hamilton, Ohio
Division of the MOSLER SAFE Company
- - = for more details circle 144 on last page

{

5 | 6 |

3-M Gift Wrap Display 14

Two new Christ.
mas gift wrap dis.
plays cor bining
“Sasheen” brand
ribbons — and gift
wrap papers, “Dec.
orette”” brand gb.
bons, assorted tags
and seals and

“Scotch” brand cell.
ophane tape for the
first time in any gift wrap deal are being offered by Minnesota
Mining and Manufacturing Co

Specially designed for limited floor space, the two displays
contain contents which have been pretested to insure complete and
profitable sellout, the firm reports.

Plexiglas Chair Mats

A clear, transparent plexiglas of-
fice chair mat that lets office carpets
or floors be seen, thus accentuating
beautiful floors rather than hiding
them, is being introduced by the
Delta Products division of Air Ac-
Inc.

15

cessories,

Named “Floor Show’, the new
mats are available in four stock
styles and 24 sizes. Since they are
completely reversible, the need for stocking left or right hand
models is eliminated. They can be supplied in sizes up to 100”
x 120” and other unusual sizes on custom order.

Moby Dick Dispenser 16

Tape dispensers are getting to look
less and less like tape dispensers, and
now the legendary whale, Moby Dick,
has joined the line of Permacel Tape
Corp. ceramic dispensers.

Designed to be decorative as well as
functional, Moby Dick is packaged with
a Vy inch by 800 inch roll of Texcel
cellophane tape. But Moby Dick, white
in story, will be that color as well as
green, pink and yellow in dispenser
form.

Medium Priced Kit

A writing kit for the
medium price _ freld
$5.00 has been introduced
by Robinson Reminders,
Inc.

The new kit is designed,
company officials report,
to fill the gap between the
many fine expensive writ-
ing kits and the many kits
available in the lower price range.

7

Cash bags of closely woven
blue, tan, gold, red, green oF
brown canvas are featured if
the new counter display kit by
Can-Pro Corp.

Each bag is equipped with @
leather identification card hold-
er and locking type zipper. The
compact wire rack is designed
as a self service point-of-sale
display and can be placed any
where in the store.

Cash Bag Display

MODERN STATIONER, AUGUST, 1957

14
Christ-
Pp dis.
bining
rand

gift
“Dec.
ds rib.
d tags
. and
id cell.
tor the
nnesota

lisplays
ete and

15

=
\

rt hand
to 100”

16
to look
ers, and
"y Dick,
el Tape

well as
ved with
f Texcel
‘k, white
well as
dispenser

7

ly woven
green of
itured if
ay kit by

d with @
ard hold-
pper. The
designed
int-of-sale
aced any-

ST, 1957

—_ ——
neuen

vani
| typing error

typing errors

yanis!

. " typing errorrs
; gi typing errorrs vanish
: typing errorrs vanish
| typing errorrs vanish
| | typing errorrs vanish
| typing errorrs vanish
typing errorrs vanish

h
anish =
ial
yanish e
~ ae ae o re

—

nc

sess tO

Your customers will find it amazing!
At the touch of an ordinary pencil
eraser, typing errors “wipe” right off
the surface of Eagle-A Type-Erase
paper—leaving no smudge, no scraped
look. Thanks to a special finish, any
typist can erase a single letter, a
word, a whole line in seconds. And
when she types in the correction, she
won’t be able to detect her erasure!

Secretaries everywhere are in love
with this remarkable paper —nation-
ally advertised for its “built-in eras-
ability.” Your customers will want
Eagle-A Type-Erase, too, in bond and

EAGLE-A

EAGLE-A (9

50% RAG: ACCEPTANCE BOND °
TROJAN MANUSCRIPT COVER” °«

...all you need is a pencil eraser and

EAGLE-A TYPE-ERASE PAPER

onion skin weights—it costs no more
than any other good rag content bond
or onion skin. You can offer it in letter
and legal sizes, plain or ruled.

And to make a good profit item even
better, you can now stock Type-Erase
not only in the handy Eagle-A
“Hinge-Top” box... but also in popu-
lar 100-sheet packets. Comes in flat
sizes, too, for printing letterheads or
office forms. You’ll want to test it
yourself . . . and show it to your cus-
tomers! Write today for a free test
packet and swatch book of Eagle-A
Type-Erase.

BOXED TYPEWRITER PAPERS

AMERICAN WRITING PAPER CORPORATION + HOLYOKE, MASSACHUSETTS

100% RAG EXTRA No. 1: COUPON BOND
AGAWAM BOND AND AGAWAM ONION SKIN .

« 100% RAG: COUPON ONION SKIN,
75% RAG: CONTRACT BOND

25% RAG: TROJAN BOND, TROJAN ONION SKIN,
SULPHITE: QUALITY BOND, QUALITY ONION SKIN,
QUALITY MANIFOLD « TYPE-ERASE: BOND, ONION SKIN—“BUILT-IN ERASABILITY”

- - = for more details circle 103 on last page

THE REAL
“FIRST”
IN ERASERS

=—and Eraser Sales!

MUSHROOMING SALES —
WIDESPREAD USE —

prove the popularity of this
first really new eraser in years!
414” cylindrical rubber sticks
encased in clean, attractive
transparent plastic hoiders.
Holder tip unscrews so eraser
stick can be moved outward.
Handy, fountain pen __ size.
Balanced “feel” for easy use,
ideal fit, between thumb and

fingers. Not mechanical gadgets.

World’s
Quality Standard
Weldon Roberts
Rubber Textures:

NO. 825
Red Rubber core,
for pencil erasing
— NO. 827
Gray Rubber core,
for erasing ink
and typewriting
NO. 838
GREEN RUBBER CORE,
FOR ERASING
BALL POINT PEN
& PENCIL WRITING

Pocket Clip Style for
General Use
Brush Whisk Style
for Typists. Refills

ORDER YOUR
WELDON ROBERTS JET ERASERS
TODAY!

On attractive .
counter cards
and in easy-to-
identify shelf
packings.

WELDON ROBERTS
RUBBER CO.

365 Sixth Avenue
Newark 7, N. J.

World’s Foremost
Eraser Specialists

Correct Mistakes in Any Language

- - - for more details circle 145 on last page

NEW PRODUCTS ......0005- me

Ruler Display Eye-Catcher 19

A self-service, non-tippable ruler display
now is available from Westcott Rule Go,
Inc. Designed to hold six dozen rulers
and show them off to best advantage,
the display is made of cardboard and oe
cupies only 74% inches square of space
The display is free with purchase of the
rulers it contains.

Fre Gai) ie

:
oe

Tally-Ho candles
for the 1957 holi-
day season, Colum-
bia Wax Works,
maker of the brand,
has announced.

Christmas Candles 20
The designs, in yf

Festively colored
le *
be
colors contrasting

designs will provide
the “new look” for

with the body candle color, include Santas, choral singers, choir
boys, holly and berries, season’s greeting and noel.

Wider Wrapping Rolls 21

Consumer demand for wider rolls of
Christmas gift wrapping paper has been
met by the Gift Wrapping Division of
The Crystal Tissue Co. with introduc
tion of a new “Tri-Pac’’ wrap roll a
sortment box containing three 26-inch
width rolls.

The wider rolls — ordinary width
is 20-inches — are 100-inches long and
provide enough paper to wrap 15 a
erage size and shape gift packages.
The “Tri-Pac” is available in three as-
sortments of nine holiday designs.

Adaptable Units 22

Over 70 different combina-
tions of office furniture can
be devised from the basic four
filing cabinet units now in
production by Jayem Sales
Corp. and marketed under the
name “Flex-O-Build”’.

The combinations are made
possible through employment
of either a drop leaf, a desk
top or connecting table desk also manufactured by the firm.

New Card Cabinet Line 23

Eight new card cabinet
models are rolling off the
recently completed produc
tion line at the H-O-N @.
Geneva plant, company oF
ficials report.

Featuring nylon guides
at four contact points —
to provide greatly improved drawer action without drag and
binding — and a patented “tilt-back”’ follower — which give
the user ready reference and visibility for any card in the drawet

the new line is available in either one or two-drawer models
for 3x5, 4x6, 5x8 and 6x9 cards.

(Continued on page 50)

16 MODERN STATIONER, AUGUST, 1957

M

he Aut of Remembering”

19
t display
ule Co,
n rulers
lvantage,
and oc.
t space,
e of the

Windsor Ort-

Contemporary Christmas Cards

ers, choir

21

r rolls of
has been

ivision of
introduc-

p roll as-
e 26-inch

ary width
long and
ap 15 ay-
packages.

three as-

»: new

dramatic
exciting

Line of Personalized CHRISTMAS CARDS designed to stimulate

your sales, compliment your display and — most important — make

bs an outstanding contribution to the overall success of your P. G.
»mpany of department. Twenty-four hour service is assured.
on guides
points —
drag and
hich givés al
the drawer Ee Se seep
SPRINGFIELD eS Ae Mer ier oe PASADENA
MASSACHUSETTS CALIFORNIA

- - - for more details circle 157 on last page

%..

Aaa ¥

ed

PLAIN OR DECORATED
SINGLE ROLL GIFT WRAPS

BOXED 3-ROLL
GIFT WRAPS

GIFT WRAP
ROLLS IN WRAP-AROUND BOXES

p Dus =
GIFT WRAP

CUTTER BOX ROLLS : New printed or plain
j Gift Wrap Tissues
*

New “Jumbo" Sheets in
cellophane packets

New ‘Kraft Mailing
Kits” with labels
and tape

Chrittinas Teme on
COMPLETE GIFT ENSEMBLE PACKS f Arujtime |
WITH CARDS AND/OR RIBBON er Seen a
or gift wrap for every

doy in the yeor.

“JUMBO FOLD"
GIFT WRAP SHEETS , 4 Me,

RS +. Don’t forget decorated Xmas Counter Rolls
TUTTLE PRESS COMPA)

and Bags for your retail customer's own use!

_ —

NEW YORK: 1123 Broodwoy CHICAGO: 20 N. Wocker Drive
Telephone: ORegon 5-8590 CEntrol 6.7013 Paper Speciabtien yo you want prom (

+ = = for more details circle 153 on last page

APPLETON © WISCONSIN

ve
d
growl
abreas
both 1
The
about
not bi
rank °
forma
Des
point,
of th
with ¢
truly
I h
the m
the re
Pittsbi
into s!
“y
stay u
"T rea
possib
turers
and |
as I ca
eve
to thi
ent, |
mont

) evalua

The
Swer |
We Ca

very alert dealer in our vast in-

dustry has been aware of one
growing problem — how to stay
abreast of all product developments,
both new and revised.

The importance of being informed
about new or modified products can
not be stressed too much. It should
rank with the quest for detailed in-
formation about products handled.

Despite dealer recognition of this
point, aided by the willing efforts
of the manufacturers, keeping up
with current developments remains a
truly immense problem.

I have a good dealer friend from
the midwest with whom I chatted at
the recent NOMDA convention in
Pittsburgh, and he brought this fact
into sharp focus.

“I honestly don’t know how to
stay up with this industry,” he said.
"I read the trade papers as much as
possible. I check all the manufac-
turers’ material I can find time for,
and I attend as many of these shows
as I can.”

“Yet, | am continually running in-
to things that are startlingly differ-
ent, that I have overlooked for

months. Or worse yet, have failed to

evaluate properly.”

Then, my friend proceeded to an-
swer his own question with an answer
We can all consider,

MODERN STATIONER, AUGUST, 1957

WHAT'S NEW?

He said, “I guess I’m just not
thorough enough in studying these
developments.”

Thoroughness is an asset in any
facet of business. But it is an es-
sential if you are to remain on top of
any product development in your in-
dustry. How thorough are you in
your search for and evaluation of
new products? Are you aware of all
of the uses of each as well as the
particular market appeal ?

However, the realization of the
need of thorough exploration of
what is new or modified is only half
the battle. By way of offering a plan
of action, here are some detailed sug-
gestions which I'd like to emphasize.

1. Establish a definite reading
schedule for your firm. This doesn’t
mean to read at given hours, al-
though many would say that also has
merit. It means simply to list all the
documents that should be read and
if the total number is too great for a
single individual, assign definite re-
sponsibilities for reading and mark-
ing items of interest.

2. Utilize the inquiry mechanism
provided by MODERN STATIONER
AND OFFICE EQUIPMENT DEALER to
help you solve this problem. A quick
circle on a convenient postcard will
bring you complete information on
any item.

Macetdh O Shaved,

Whether the item you have in-
terest in is advertised in this publica-
tion or listed on the editorial pages,
the inquiry mechanism is available
for your convenience. It is the sim-
plest way to obtain information.

3. Take advantage of the product
knowledge of all the salesmen you
encounter. Many a dealer has gone
un-informed because he couldn't or
wouldn’t find sufficient time for a
salesman. Particularly this is true of
salesmen whose lines you do not
handle. Yet, their stories of new de-
velopments are none-the-less im-
portant to you.

4. Attend exhibits with “What's
New?” on your tongue, and attempt
to see it all. Don’t single out friends
and ignore competitive lines. You
don’t have to buy anything to learn
what the latest ideas are.

5. When it is convenient, visit
the manufacturing operations in our
field. A tour of the plant facilities
may provide some answers directly
concerned with your retail operation.

Alertness to product change is un-
questionably one of the strongest
qualities of the most successful deal-
ers in our industry. Isn’t your place
among them?

Following these suggestions would
be a step in the right direction. Why
not try them?

9

Christmas Gitta

Christmas gift-giving to customers is one business practice many

dealers find expensive and non-productive. Complaints are many
but few dealers attempt to fight the “evil.” However, you'll see

that methods are variable, and

| Deas rumblings from office sup-

ply and equipment dealers that
giving Christmas gifts to customers
is expensive and non-productive,
many will still be offering tokens of
appreciation when the 1957 season
rolls around.

Most dealers feel that Christmas
gift-giving is a “necessary evil,”
brought about by competition, and in
some instances, expectation. Some
companies feel the practice has ad-
vantages, and few are attempting to
fight it.

One Midwestern dealer summed
up the general feeling this way:

“TI personally found that, in my six
years in business, it is a mistake to
give gifts to customers. A few
months after we give. gifts we are

forced to give the same discounts our ©

competitors offer, so the presents we

20

in one instance, charitable

gave at Christmas were just a waste
of money.”

Another dealer, president of a
large Eastern firm, believes that
“large gifts have a flavor of bribery,
but small inexpensive gifts, given
to the right people in the right
manner, have a tendency to cement
relationships.”

Some dealers give no gifts and
strongly discourage the practice by
their salesmen.

As Al Bachman of Bachman’s Of-
fice Equipment Co., Greeley, Colo.,
said:

“To my knowledge our salesmen
give no gifts. I do not feel that it
is necessary, nor practical. Annual
gifts must be continued and this is
costly. We do give items which have
our imprint, such as desk calendars
and letter openers.”

Bob Bratt of Ryder Brothers Sta-
tionery Store in Baker, Ore., shares
Bachman’s feelings. However, Bratt
pointed out that “if we have some
friendly girl in an office that can do
us some good, we naturally try and
remember her with any little free
item we might have.”

At least one stationery house, the
Sioux Falls Book & Stationery Co.
of Sioux Falls, S. D., has made a new
approach to the old problem.

“Two years ago we conceived the
idea of dropping gift giving entirely
in favor of donations of a sizable
sum to a proper charitable organiza-
tion,” said D. Christenson, the firm's
secretary-treasurer.

Sioux Falls Book & Stationery now
specifies a charity that will have
interest for a large group of cus
tomers in the Sioux Falls and sur-
rounding area, and donates the
money formerly spent on gifts and
cards to the charity. The firm then
notifies its customers by letter that it
has given the donation in their name.

“The results from this type of
giving have been startling. It has

MODERN STATIONER, AUGUST, 1957

been th
ly rece:
ber of
said Cl
Tho:
mas gi
expens
wardin
giving
$50 to
Amc
expens
dealers
last se
$700.
Dea!
among
shared
his sal
cheese,
deliver
Dea
among
sistent
the sa
costs.
“Th
althou
our li:

MODE

rs Sta-
shares

Bratt
- some
can do
ry and

e free

se, the
ty Co.
a new

red the
-ntirely
sizable
ganiza-
> firm's

ry now
1 have
of cus-
nd sut-
es the
fts and
m then
r that it
r name.
ype of

It has

rT, 1957

been the first time that we have real-
ly received letters from a large num-
ber of people expressing approval,”
said Christenson.

Those dealers who do give Christ-
mas gifts find the practice can be
expensive, and in one instance re-
warding. According to a survey, gift
giving costs last year ranged from
$50 to $1,400.

Among the tops in gift giving
expenses were two Southwestern
dealers. One spent $1,400 on gifts
last season while his neighbor paid
$700.

Dealer A, who spent the $1,400
among 30 large volume accounts,
shared the costs on a 50-50 basis with
his salesmen. Gifts included assorted
cheese, fruits and liquors and were
delivered by salesmen.

Dealer B, who spent the $700
among the firm’s larger and con-
sistent accounts, gave approximately
the same type of gifts but paid all
costs.

“The expense has its advantages,
although slight, in the promotion of
our lines,” said Dealer B who does

MODERN STATIONER, AUGUST, 1957

A “Necessary Evil”

not discourage gift giving.

One dealer stated that in most
cases the gifts are directed to the
purchasing agents; however, there
were occasions when both the man-
ager and purchasing agent of a firm
would receive a Christmas gift.

A rather unusual gift given ex-
tensively by an Arizona company is
a special bound volume containing
the twelve monthly editions of
“Arizona Highways,’ a quality
magazine published by the state high-
way department.

A Midwestern dealer paid out $755
for gifts last season, including 63
pen and pencil sets, 25 deluxe diaries
for executives, 116 inside and out-
side thermometers, 30 two-pound
boxes of candy and 25 fifths of
liquor. The firm has 14 salesmen and
paid out an average of $50 per man
for gifts which are delivered by the
salesmen.

Another dealer, who spends $1,100
on gifts, has a strict policy that all
gifts must be mailed to the cus-
tomer’s home.

“T’ve seen too much friction occur

in offices where gifts are delivered
or sent. Extremely dangerous,” said
the dealer. His gifts vary from candy
to liquor, depending upon the taste
of the customer.

Jules Sarret of Sarret Office Equip-
ment Co. of Las Vegas, Nev.,
believes that gifts should be uniform.
Different gifts, according to Sarret,
could produce more enemies than
friends, particularly if those receiv-
ing the gifts should “compare notes.”

A far west dealer finds gift giving
to be an asset, especially when deal-
ing with office girls. Said the dealer:
“We have had calls from girls in of-
fices who have not given us business
in the past, but apparently they heard
about girls in other offices receiving
candy. It brought us new business.
Usually one box of candy would take
care of an office.”

Some stationery houses which
frown on gift giving by salesmen
give gifts to key personnel among
customers, but not in the name of the
salesman.

One dealer summed up the feel-

(Continued on page 58)

21

Corrugated red paper with ‘“‘snowflake’’ decor
was a fine background for this variety card dis-
play in ao narrow corner window of the Palley Of-
fice Supply Co. in Worcester, Mass. Fine lighting
plays up the cards.

A vertical frame imitation church window provides
a fine center focus device for this Christmas card
display at the N. E. Stationery Co., Providence,
R. |. Circle fans of wrapping paper also attract
attention.

22

Variety was the keynote of this handsome Christmas window at Foreman's, San Mateo,
Calif. Merchandise shown included lighters, shavers, portable typewriters in colors, holi-
day candles, pipes and humidors, greeting cards and art materials. Yule bells, leaves and
snowy pine cones were contrasted against a red paper background.

Christmas Windows
Can Be Ditferent

The Christmas season presents the greatest opportunity to de-
velop a really outstanding display window. Here are a few
ideas to help create the right atmosphere for holiday buying

Decorated by owner Gerald Dolan and his wife, Mary, this window at Peninsula Stamp &
Office Supply, Redwood City, Calif., featured a wide range of gift-type commercial mer
chandise slanted to appeal to all tastes. A Santa-tree-fireplace background was used !0
display such items as globes, pens and combinations, briefcases, thermometers and
barometers.

MODERN STATIONER, AUGUST, 1957

| Bb we

sales ©
items
tainly
extra
superi¢
Sinc
depart
day bi
fective
mater!
low c
Her
A g
obtain
cardb«
colors
The
creates
ials 0
secure
betwee
turnin
late a
An
gift it
Any si
be us
covere
paper.
glued
is pile
Inst
that t
selecti
Why
access
Somet
Onc
fact tk
with
office
tion ©
cially
“For
the E:
Busin
Chr
can b
materi
range
boxed
late gi
Chr
ceived
Not t
the fa
of the
can d
dows

Wh

MODE!

n Mateo,
ors, holi-
aves and

a Stamp &
ercial mef-
as used to
neters and

ST, 1957

’

ong gifts can represent a
very important portion of the
sales of desk accessories and personal
items for an office supply firm. Cer-
tainly this sales potential merits the
extra cffort mecessary to create a
superior window display.

Since the elaborate displays such as
department stores use to attract holi-
day business are not needed, very ef-
fective displays can be built with
materials at hand, or purchased at
low cost.

Here are just a few suggestions:

A good background can be easily
obtained by painting or decorating
cardboard or wallboard in traditional
colors or foil.

The burning yule log can be re-
created from regular display mater-
ials oz real logs. Realism can be
secured by setting pieces of red silk
between and around the logs and
turning on a fan underneath to simu-
late a crackling fire.

An excellent centerpiece to display
gift items is the miniature chimney.
Any suitable box or orange crate may
be used to form a base. This is
covered with brick printed crepe
paper. A layer of cotton snow is
glued around the top and more of it
is piled around the base for effect.

Instead of a sign telling the public
that the store has an extensive gift
selection, it is better to be specific.
Why not proclaim over the desk
accessories, “A Man’s Gift
Something For His Desk.”

One factor to keep in mind is the
fact that many women are unfamiliar
with the types of gifts which the
office supply store offers. A separa-
tion of items will often help. Espe-
cially under such classifications as
"For the Professional Man,” “For
the Executive,” and “For the Small
Businessman.”

Christmas cards properly arranged
can be among the most attractive
materials used. One method is to art-
fange a tree of single cards with
boxed assortments piled up to simu-
late gifts under the tree.

Christmas commercialism has re-
ceived much criticism in recent years.
Not to be overlooked, however, is
the fact that the gift is the symbol
of the season. Only by starting early
can distinctive and appealing win-
dows in good taste be achieved.

Why not start planning now?

MODERN STATIONER, AUGUST, 1957

POOSOL LLCO OOOO OOOO OPO LI OOOO OOS ee ne en
4

¥ Do you find that office furnishings are hard to display at Christmas?

& The Palley Office Supply Co., Worcester, Mass., used this method. The

tilt of the desk and the crowding is used to attract attention as well
as get all of the related items into the casual view of the window
shopper.

a ta a eae Ee eA Oe. —POOQIL.

Oe

POO OOO OOD

POOOLS

DOQQ OOO OOOO OHO OOE

VESTION © co ccce sums ot ses econ

ment and furniture be successfully promoted by Christmas

Answer: A MODERN STATIONER AND OFFICE EQUIPMENT
DEALER poll of dealers in various parts of the country revealed
that many firms have tried in recent years to build sales of different
pieces of office furniture to the Christmas trade with unsuccessful
results.

However, many felt that there was a definite potential which
could be tapped. The acceptance of a ‘‘second office in the home’
led some dealers to be optimistic about this market.

a eee eee ee
FE ene OO en ee ne en ie i in in in i i i i i i i i i ae

One Western firm replied, “We do feel that a greater pro-

% motion can be made at holiday time of many of these furniture %
4 i ‘ 1 y x
My and equipment items we sell. We have had good results in pro- ¥
: é ; ’

% moting Barcaloungers, other styles of executive chairs, desk sets
” 7

4 and clocks. 4
% 4
‘ “
a]

4

4

& 4
A

&

“

4%

%

%

4

“

M4 4
4

x

4

a %
P

‘ ;
\4 *
% o
4 x
% i
’ x
4 4"
% 9
% 4
4 s
¥ %y
M4 é
¥ 4
x 4
‘ Office supplies, furniture, equipment and books were effectively cor- “
7 related for Christmas gift suggestion in this display at the New x
‘ England Stationery Co., Providence, R. |. %
4

’

a

Srgecererr eee reeeePPeOOOOQOMOO OOOO LO PLOOSS POLLAN L NLS. ,

‘a

23

Take Your Share
| of The Christmas
Gift Market

If you want to retain a portion of the

growing Christmas gift market, it is necessary
to motivate your salesmen to

push these items early

By C. L." Chuck’ Lapp, Ph.D.

Consulting Editor, MODERN STATIONER

uma more and more mail order
companies who specialize in the
sale of business gift items are coming
into existence, the office supply dealer
must start now if he is going to self
the market.

Executives of the new firms are
“pushing” their business gift items
much earlier in the year. In fact, a few
are already operating much like
calendar companies by selling for the
next year before the gift giving time
this year has passed.

Early season business gift selling is
a triple-threat problem. First, salesmen
must be motivated to do business gift
selling early in the season and not wait
for a few pick-up orders while other
competitors reduce the market by early
season selling. Second, potential pros-
pects must be convinced of the bene-
fits they will receive if they buy early.
Third, salesmen to sell Christmas gifts
for business give-aways must often
seek out new firms and other contracts
even in the firms they call on if they
are going to make sales in large quanti-
ties.

The following selling points are
some that salesmen might use to in-
duce buyers to buy early:

1. Avoid the last minute rush dur-
ing the busy holiday period when
often there are many other busi-
ness and private details to be
handled.

2. Greater variety is available now
than later when stocks become
somewhat depleted.

3. Better service is guaranteed and
assurance of delivery is certain
for a specific time.

4. If preparation of the gifts in any
special wrapping or packaging is
required, it can be done mor
leisurely and fewer mistakes will
be made if they are not rushed.

5. Early buying may make it pos
sible to individualize an item for
each recipient.

6. Business gifts given before all
firms get around to buying and
giving them out will make mor
of an impression.

A selling point which should b

explained to your customer is the fac

MODERN STATIONER, AUGUST, 1957

ull Order
> in the
coming
ly dealer
2 to sell

irms are
ft items
ct, a few
ch like
: for the
ing time

selling is
salesmen
iness gift
| not wait
ile other
t by early
tial pros-
the bene-
buy early.
‘mas gifts
ust often
’ contracts
yn. if they

ge quanti-

ints are
ise to in-

rush dur-
riod when
ther busi-
ils to be

lable now
-s become

nteed and
is certain

ifts in any
ckaging is
lone more
stakes will
t rushed.
ke it pos

n item for
before all
uying and
nake mort

should be
is the fact

UST, 1957

that he won't be bothered later by other
salesmen during what may be his
busiest time, if the selection has al-
ready been made.

Build enthusiasm among your sales-
men by creating a promotional slogan
such as: “It is Christmas in August!”’;
“Be the red-nosed reindeer this year!’’;
“Be the top Santa Claus in our com-
pany!”

Set specific quotas to be met on
Christmas business gift items. Keep
adaily posted record during the inten-
sive selling period so each salesman
can see how he is doing relative to
others in your company.

Special inducements may be used to
energize salesmen into action such as
acontest and/or special incentive com-
pensation.

Hold at least one or more sales meet-
ings indoctrinating the salesmen on the
advantage of early selling both to
themselves and their accounts.

Display merchandise in price group-
ings that will appeal to different types
of buyers. Advice in handling presi-
dents, general managers, sales man-
agers and advertising managers might
be helpful as very often the business
gift buyers may be someone other than
the regular buyer in a firm. Relate
to salesmen what others have done
successfully in early season selling so
that they know it can be done.

Follow up your kickoff meeting
with another one, in which objections
encountered and how they can be
handled are discussed on a participa-
tion basis. Salesmen must be sold on
getting this business and know it will
mean plus income to them year after
year,

Emphasize the gift selling with a
gift. As a sales opener and attention-
getter, salesmen might be given small
gifts in Christmas wrappings that
they can give out at the opening of
an interview.

Encourage your salesmen to look
for potential for business gift sales
fo new prospects not normally solic-
ited. Some buyers, as professional
men, may buy in as large quantities
as large business organizations. Such
Ptospecting may also lead to some ad-

MODERN STATIONER, AUGUST, 1957

ditional customers for other items
throughout the year.

Be prepared for the following
negative opinions:

1. Executives are not going to buy
Christmas gifts, as they have
decided too little goodwill is
built up from them to justify
the expense.

2. Christmas gift buying can’t be
pushed even for business gifts
until people are surrounded by
the Christmas spirit.

3. Executives of a company won't
buy business gifts because they
feel this a responsibility of their
individual salesmen who are too
difficult to reach.

4. Regular business and customers
will diminish if Christmas busi-
ness gift selling is stressed.

5. Christmas business gift sales
can be made, but they are too
time-consuming for the return
you get out of it.

6. Accounts feel Christmas busi-
ness gift giving is bribery.

To stimulate your gift business and
to arouse the enthusiasm of your
salesmen, some unique items should
be purchased for the specific purpose
of your business gift push. Many
executives are looking for an un-
usual, distinctive or unique item to
give, because it is felt the traditional
item too often is given little con-
sideration by the receiver. As an add-
ed incentive to obtaining quantity
sales on unique gifts, it might be
well to assure a firm if they bought
a certain number of units that you
wouldn't sell the item to anyone else
in the area.

Typically a business gift should be
in keeping with the relationship be-
tween the giver and receiver. Gener-
ally on this basis far more gifts of
a nominal value will be sold and
given. The unusual gift that can be
appreciated by anyone regardless of
station in life and that possibly has
either some utility in the office or
home will be most acceptable and
appreciated.

Gifts which typically are still pro-
ducing goodwill for the giver are:

In the office:
Pens, desk accessories, desk light-
ers, ashtrays, staplers, letter open-

ers, telephone indexes, quality
memo pads, and appointment
books.

On the personal side:

Razors, billfolds, stationery, road

maps, brief cases, and nail clippers.

Show your own interest in the
campaign to sell business Christmas
gifts early by backing up your sales-
men with window displays, direct
mailings, and by originating pros-
pects by means of telephone selling.

The preparation of a special cat-
alogue of items appropriate for busi-
ness gift giving may stimulate some
mail and telephone sales as well as
assist your salesmen in their personal
selling.

Set aside a part of your store as a
business gift bar that salesmen can
encourage prospects to look over
when in the area of your establish-
ment.

Provide salesmen with business
gift samples and encourage carrying
them on each call during this period.
If your salesmen will carry them,
many customers will ask why they are
carrying them, and it will give them
an opportunity to talk about these
items. Give salesmen enough drive
and training and they will sell al-
most anything under almost any con-
dition. You can’t just tell them to do
it — you must give them the “why’”’
for doing it and the “how” of doing
it.

If the business gift market con-
tinues to grow, possibly some large
dealers may find it feasible to assign
one man the sole _ responsibility
throughout the year to make such
sales. If business gift buyers are given
special help in selecting appropriate
items, the result will be not only good-
will established for your accounts but
also goodwill for you and your firm.

Christmas business gift sales can
be an important phase of your busi-
ness which if given more attention
will mean a proportionately greater
payoff for you and your salesmen,
and payoffs mean profits.

Your

Christmas
Check

List

5

ie is important during the rush of business during the
holiday season not to overlook many Christmas factors
that affect customers, employees and friends.

Make sure that no opportunity to win friends and
build goodwill for your business is missed during the
forthcoming holiday season. This handy list of ideas
may be used to check against your preparations.

Are we taking part in the community efforts to pro-

vide a happy holiday period for the unfortunate
youngsters? It’s something that does so much good we
should never overlook a chance to participate.

Have instructions been issued to the whole staff not

to be sparing with the smiles and wishes for a Merry
Christmas no matter with whom they come in contact?
| All advertising should be tied in with the holiday

season.
| Are training schedules drawn up to make certain
personnel added to handle extra holiday business has
an even chance of doing their job satisfactorily?
| What Christmas bonus plan will we use this year?

Have we worked out a plan that will be fair and
equitable and within the means of the firm?
| Have we arranged for any special services that the

firm can offer during the holiday season to make it a
more inviting place for our customers?

26

| Are there some promotions in the offing of the staff?
There's no better time to announce them than at the
Christmas party or when Christmas greetings are handed
out.
Has the schedule of work and “things to be done”
been carefully drawn up so that major emphasis can
be placed on holiday business and routine chores post.
poned until after the first of the year?
| Is the list set up for the mailing of greeting cards,
letters, gifts or good wishes telegrams? Some firms
divide the list in two sections with gifts to top customers
and greetings for others.
7 | The firm’s Christmas party should be planned in ad.
vance with the staff member who enjoys most plan-
ning of such affairs in charge. Well planned Christmas
parties provide entertainment and build goodwill; ill-plan-
ned ones breed discontent that takes weeks to erase.
| Employees’ families should be remembered by the
firm. A basket of groceries, fruit, a ham, candies
and nuts, etc., all build goodwill in the home of the
employee . . . when we have the whole family rooting
for us we can be certain our employee problems will be
kept to a minimum.
Vv Favored suppliers should be remembered with letters
of goodwill and expressions of appreciation for the
friendly state of affairs.
| Christmas cards selected well in advance will be better
produced, receive more attention and build goodwill.
Early planning permits individual planning. It helps take
our firm’s cards out of the run-of-the-mill classification
where they will land if we wait until the last moment.
7 | Is there a feeling of warm Christmas cheer through-
out the organization from holiday decorations to the
attitude of the people on the firm's staff.
7 | Has everything connected with the business been
made bright and clean for the month of December?
Drabness during the holiday season will stand out like
a sore thumb; not to be forgotten by our customers.
Have we made certain of the safety in the hanging of
all Christmas decorations? A fire tragedy during the
holiday season is even more bitter than in ordinary times
and the risks are greater unless we give close attention
to seeing that decorations are never fire hazards.
Have we issued instructions to see that the Holiday
Spirit is made a part of every business transaction even
to wishes for a Merry Christmas in all business letters we
write ?
Have we made certain that fellow business men in
the trade will be remembered by us during the holiday
season? An ounce of goodwill may lead to a ton of ©
operation during the year ahead.
One of the finest gestures any executive can make is
to remember the children of employees at Christmas
even if but with a small box of candy. Christmas is
primarily the youngsters’ own time; of most importance to
the parents of these youngsters.
| Have we compiled a list of employees, relatives of
employees or even of customers who are with the
armed services overseas? Even a card sent to these im
dividuals, sent so that they will receive it at Christmas
time, will mean a lot to them.

(Continued on page 58)

MODERN STATIONER, AUGUST, 1957

ee

fe

lisa
holder
the wi
into th

r
I
solid

provi
Inc.,

mini
ofter
occur

break
hgur
Visio’

O;
whic
is pl
Ing 1
Or as
from

MOC

he staff?
in at the
» handed

ye done”
hasis can

res post-

ng cards,
ne firms
“ustomers

ed in ad.
ost plan-
christmas
_ ill-plan-

1 by the
, candies
e of the
y rooting

s will be

ith letters
2 for the

be better
goodwill,
1elps take
ssification
,oment.

- through-
ns to the

ness been
Yecember?
| out like
mers.
anging of
luring the
lary times
attention
rds.
e Holiday
ction even
letters we

ss men in
he holiday
ron of co

in make is
Christmas
ristmas is
ortance to

elatives of
. with the
. these in-
Christmas

UST, 1957

itis a simple and inexpensive process to turn the wire letter and pencil
holder into an “hors d'oeuvre dog."’ Just slide a tube of Starfoam into
the wire body and insert colored toothpicks. A coat hanger stuck
into the tail will serve as a pretzel-holder.

breakage for Mr. Sykes brings him more money than
the actual line, unbroken, would bring.

Even when breakage isn’t a factor, a little paste or
paint and inventiveness increase the value of many of
the ordinary gift items. Taking a square snack dish, Mr.
Sykes achieves a 3-D picture effect by pasting on it a good
magazine reproduction of a pagoda and adding a bit of
appropriate artifical foliage and a small Chinese figure.
Total cost to him is 70c for an item which is sold for $3.95.

Converting the well-known spiral wire letter holder
into an “hors d’oeuvre dog’’ requires nothing more than
sliding a tube of Starfoam costing 2 or 3 cents into the
wire body and inserting colored toothpicks into the Star-
foam. A coat hanger bent in two, with clip cut off, is stuck
into the tail to serve as a pretzel-holder. Transformation
completed, the novelty item now sells for $1.50 instead
of $1.00.

Even with extremely slow-moving items, Mr. Sykes
is seldom baffled. Stuck with miniature poodles which
wouldn't sell at 25c each, he attached tiny cigarettes, com-
posed of magnesium with a celluloid ring, to their mouths
with modeling clay.

When the cigarette is lit, it appears as if the dog
is blowing smoke rings. The poodles now sell rapidly for
50 cents each, with the cigarettes priced at 35 cents a
dozen.

Merely by applying a little imagination to his articles,
Mr. Sykes can provide a grouping able to sustain a price
increase.

BREAKAGE

Doesn’t Always Mean Loss

Ceramic figures are important articles in the gift department, but the breakage
often eliminates profits. Here is a method of turning breakage losses into profits

Baise a headache of the gift department — can
be converted from red-ink ledger loss items to the
solid black of profitable sales.

Bill Sykes of Pasadena, Calif., knows because he has
proved it. With a little ingenuity, the owner of Sykes,
Inc, Originals & Gifts, converts broken objects at a
minimum of expense into unusual custom pieces. And he
often gets a bigger price than if the breakage hadn't
occurred.

With miniature animals there may be considerable
breakage, usually of legs. Instead of discarding these
hgures, Mr. Sykes puts his imagination to work, to en-
vision how the broken piece will fit into a background.

One good example is a ceramic dog with a leg broken,
which would retail for $1.95 before breakage. The figure
is placed on a gob of Hydrocal with the broken leg sink-
ing in and obscured from sight. Addition of a few twigs
or artificial flowers and he has something a little different
‘rom the usual animal figure. It now sells for $3.

Coupled with a few imaginative touches of this sort,

MODERN STATIONER, AUGUST, 1957

Bill Sykes of Pasadena, Calif., converts broken objects into desired
groupings which sell at a higher price by using a little ingenuity. The
two articles on the outside are a result. The center item shows another
achievement from ordinary materials.

27

THE (’ —

MODERN
TREND

Captions on the plastic canopy are a guide to every department in the
Charles Ritter Co. so that customers can easily locate any one of the 48
phases of the business. Fixtures throughout the store are by the Bulman Corp.

which aided in the store design.

California

N ew quarters have provided both
+“ The Charles Ritter Co., Mans-
field, Ohio, and Tiernan Office Sup-
ply Co., Pomona, Calif., with the
solution to keeping pace with today’s
business world.

Ohio Firms

The Ohio company recently cele-
brated its 85th birthday with the
opening of a new store at 40 Park
Avenue West. At first somewhat
doubtful about moving from the old
location where the name “‘Ritter’s”’

WH “ANWR RET
a8 Se

An innovation which was inaugurated into the design of Ritter's of Mansfield, Ohio, was the
division of one side of the entire store to cover commerical supplies with the other side devoted
to social goods and gifts. The islands closest to each department caption display the related
merchandise. The central checkout position is supplemented by a separate checkout for the
commercial and greeting card department.

28

had been hanging for all but 20 of
the 85 years, research by company
officials justified the move.

Complete on one floor, the store
measures 30 by 200 feet with the
front 120 feet occupied by retail sales
displays and the remainder devoted
to warehouse space. The large dis-
play area allows about three times
as much merchandise to be shown as
in the past.

As a separate operation has been
retained for furniture and equipment
at another location, an attractive dis-
play of these items near the front in-
forms the public that the larger met-
chandise is handled.

A move which will enable Tiet
nan's to do 25 to 30 percent mom
business was recently completed Bf
the Pomona firm. a

Within the new store, which
tains 7,700 square feet of floor s
stationery and office supplies, mi
chines and furniture are located neat
the two large doors, with offic,
service department and stockroom
at the rear.

MODERN STATIONER, AUGUST, 1957

Fou
Co. is
his bre
typews
1925.
three f
joined
who jc
Tierna

ut 20 of
company

the store
with the
etail sales
- devoted
large dis-
ree times
shown as

has been
equipment
active dis-
> front in-
irger met-

able Tiet-
cent more
pleted By

vhich q
loor space
plies, mie
cated neat

th offices,
stockroom

JUST, 1957

Looking toward the doors at Tiernan's of
Pomona, stationery and office supplies oc-
cupy much of the space in the foreground,
with office furniture at the far right and
typewriters and calculators providing a sep-
aration counter,

Relocate

Founder of Tiernan Office Supply
Co. is Richard E. Tiernan, who, with
his brother, R. A. Tiernan, bought a
typewriter company in Pomona in
1925. The firm is now operated by
three partners, Jack Basenfelder, who
joined it in 1933, Frank Robertson,
who joined in 1944, and Richard E.
Tiernan, Jr.

a ; The three active partners of Tiernan Office
Supply Co. are pictured as they prepared to
welcome visitors to their open house at their
new location. Left to right are Richard E.
Tiernan, Jr., P. J. (Jack) Basenfelder, and Frank
(Robby) Robertson.

This advantageous corner position was re-
cently occupied by the Tiernan Office Supply
Co. in Pomona, Calif. Two doorways open
into more than 7,000 square feet of floor
space.

MODERN STATIONER, AUGUST, 1957 29

Tacoma Meeting
For District 11

With delegates traveling distances
up to 1400 miles to attend the NSOEA
District 11 convention in Tacoma,
Wash., the meeting was adjudged a
complete success.

Elected to govern the district for
the following year was Jim Kalbus,
Kalbus Office Supply, Nampa, Idaho.
First and second Lt. Governors, res-
pectively, are Robert D. Gibb, As-
sociated Stationers, Inc., Seattle,
Wash., and William Goss, Shaw and
Borden Co., Spokane, Wash.

Harper Jamison, McMinnville, Ore.,
was elected as treasurer. New presi-
dent of the Oregon Trail Travelers is
Gerry Whitcomb.

The 11th district, which includes
Idaho, Montana, Oregon and Wash-
ington will meet in Sun Valley, Idaho,
in 1958.

NSOEA Exhibit Area
Almost Sold Out

With 410 exhibitors arranging for
space at the 1957 NSOEA exhibit in
Chicago, the four acres of space avail-
able at the Conrad Hilton Hotel are
approximately 99 per cent sold.

The exhibit, which is held in con-
junction with the annual convention
of the National Stationery and Office
Equipment Association Sept. 28 to
Oct. 2, 1957, is classed as the largest
showing of office supplies, office fur-
niture and equipment and commer-
cial and social stationery exhibited
anywhere in the world.

Nestor Heads Bostitch Sales

James M. Nestor, a member of the
sales force since 1946, has been ap-
pointed general sales manager of
Bostitch, Inc., stapling equipment
manufacturers.

He was manager of Bostitch-
Michigan, Inc., Detroit, from 1952 to
1955, and manager of Bostitch-West-
ern, Inc., from 1955 until named to
his new post.

30

~awowowrwreoeeoeorerereeereee

4
«
4
«
4
«
«
4
4
4
4
¢
¢
4
4
«
4
4

~eoooeoeoeerrrvrvrr

i i ee i ei i ie i ee

PRESSTIME NEWS -ceccccee:

Food for thought—Ever stopped to figure out your customer mortality rate? 7
At the District 7 NSOEA convention in Des Moines, these figures were brought |
out. Out of every 100 customers on your books today, you will lose on an
average 15 the first year, 13 the second, 11 the third, 9 the fourth, 8 the fifth,
7 the sixth, 6 the seventh, 5 the eighth, 4 the ninth and 3 the tenth year, 7
Which will leave you with only 19 of each original 100 customers.

* * &

WALTER H. Bowes, a founder of Pitney-Bowes, Inc., and a pioneer in the
early development of the postage meter and the metered mail system, died in
Washington, D. C., late in June. He was 75. Nearly half of all U. S. mail now
is handled by the metered devices.

* * *

Another veteran trade figure who succumbed late in June was BENJAMIN M.
SNYDER, JR., chairman of the board of U. S. Carbon & Ribbon Mfg. Co., Inc, ©
His home was at Cynwyd, Pa., a Philadelphia suburb, and he had headed the |
63-year-old manufacturing firm for the past 41 years. Mr. Snyder was 67. Suc
ceeding him in management of the firm is ARTHUR W. YOUNG, president of
Curtis-Young Corp., of which U. §S. Carbon & Ribbon is a wholly-owned
subsidiary.

* * *

A significant milestone in the stationery-magazine trade was marked this 7
month when American News Company, Inc., announced discontinuance of its”
wholesale periodical business. Founded to operate in that field, the company had”
become one of the oldest and largest magazine distributors in the world. The™
wholesale book and stationery divisions and other facets of the firm's operations
will remain unchanged. A “very narrow profit margin wholly disproportionate to
the managerial effort’’ and “an inadequate return on the bulk of our capital
employed in it” were blamed for the company action by HENRY GARFINKLE,
president. * * *

Potpourri—San Diego Office Supply Co. has completed a $100,000 re
modeling and expansion project at its downtown store which increases floor 4
space 30 percent. . . . A model office showroom is one feature of the new and
larger quarters which have been occupied by Greeley’s Stationery Co., Somet- |
ville, Mass. . . . Herbert S. Marks, former treasurer of Morton Marks & Sons, Inc,
Richmond, Va., office equipment firm, has been named to succeed his late father 7
as president. . . . Unit sales of mechanical handwriting instruments by U. $7
manufacturing concerns increased 21 percent in 1956 over 1955, but dollar sales 7
were up only 13 percent, Fountain Pen and Mechanical Pencil Manufacturers’
Association reports. . . . William Harrington has been named vice president”
and general manager of San Francisco branch of James Hill & Co. . . . Total)
sales by dealer members of National Stationery & Office Equipment Association
during April increased 4 percent over the previous year, but were down af
equal amount in comparison with March of this year. The association's)
research division reports total sales for 1957 through April were 6 percent above}
those for the same period in 1956. . . . Addition of 15,000 square feet of floor;
space to facilitate wholesale operations at Commercial Stationers Supply
Detroit, is underway. . . . A newly formed corporation, Blade Office Equi
& Supply Co., has purchased the office equipment and supply division of Blac
Printing & Paper Co., Toledo, Ohio. Raymond F. Dalton, formerly manager ¢
the Carney Office Supply Co., Sydney, Ohio, is president and general manager OF
the new corporation. . . . Employees of Anchor Office Supply Co., Clevelar
received gold watches from their bosses — Paul Sumph and S. H. Rosenblatt
to mark the seventh anniversary of the firm. . . . Ever faced with a horde
school supply hungry youngsters just when you have an important customer 0@
the sales’ five-yard line? Modern Office Supply Co., Detroit, had that problem
too frequently and realized the loss-of-sales potential inherent in the situation
Solution — open a separate store one door away exclusively for handling
school supplies! . . . General offices of Art Specialty Co. and Flexe Interna
Corp. have been moved to 3726 Milwaukee Ave., Chicago.

MODERN STATIONER, AUGUST, 1957

SOME IMPORTANT DEFINITIONS [Eeerenereee
A boon to secretaries and white collar workers

100,000 easy-to-locate, right-to-the-point def-

initions, superior spelling guide. EXTRA: Hand-
book of Secretarial Practice. 959 pp. Plain $4.00;
Thumb-indexed $4.50
DESK STANDARD DICTIONARY

For quick answers—ideal for writers, business-

‘ t men—83,000 words and phrases—6,000 syn-

, i-ble ad). Means tha onyms— many features of thesaurus. Illus. 926 pp.
flex dictionary; just Plain $3.50; Ready Reference ed. Indexed $4.00

s has 4 ° Fi
Wagnalls , need, from NEW STANDARD DICTIONARY

every person, capers t complete line av Unabridged. The truly comprehensive coverage

Ph D.— the mos of the words in the English language—460,000

to sisal terms completely defined, PLUS dozens of useful

and unique features. 7,000 illustrations. Two

editions, embossed covers, gold stamping, thumb-

, index. 2,927 pp. Buckram binding $35.00. Sheep-

thor ough-ness skin binding $40.00

. . noun. Descri
the manner in which Funk & ler NEW COLLEGE STANDARD DICTIONARY

cogrs G Perfect for college and family use. 145,000 full,
graphers work to make each definition as accurate definitions; meets diverse demands of
clear, concise and up-to-dat 7 ° as class and home. Includes: etymologies, deri
ate as possible. tions, parts of speech, synonyms, antonyms.
1,420 pp. Plain $5.50; Thumb-indexed $6.00
STUDENT’S STANDARD DICTIONARY

that Just the one for high school and freshman college

, te serd Denotes students. Besides 140,000 definitions it contains
re mu ner-a ii tionaries more list of synonyms and antonyms. AND easy-to-
_ se dic
. F

r understand guide to grammar. 2,500 illus
< will find th

stationer oy = ROW that 1,357 pp. Thumb-indexed $5.00

STANDARD JUNIOR DICTIONARY

For children (8-14 years); 39,000 carefully selected
words—defined in clear, simple language—large
easy-to-read type—proper names—and unique
interesting word quiz. 768 pp. $3.50

CONCISE STANDARD DICTIONARY

Pocket sized, handy spelling guide with 38,000
precise definitions, plus information on diction,
spelling techniques and foreign words. 589 pp.
Plain $1.75; Thumb-indexed $2.25

*Write today for details on our
special dictionary discount plan.

FUNK & WAGNALLS

153 East 24th St., New York 10, N. Y.

NA

’ STANDARDS
Students JLINTOR

Standard NAR
Dictionary

; &xcellent
try for College. } High School,
und Ofte ne and Offiet

- - = for more details circle 118 on last page

ee ee ee

First National Sales
Meeting Since 1941
Parker Pen Co. account managers
recently met in the Janesville, Wis.,
home office for the company’s first
national sales meeting in 16 years.
Heading up the gathering was
John G. Mack, Parker's assistant vice
president in charge of domestic sales.
The 88 salesmen devoted the week to
a series of sales conferences and spec-
ial tours of Parker facilities.
Parker's last such national sales

Recently completed and occupied by The Parker Pen Co., Ltd., was this impressive structure ot
Toronto, Canada. It is one of 14 plants located outside the United States.

meeting was held in 1941 when the
firm’s Parker “51’’ fountain was in-
troduced.

THE
NEW

9601 W. Jefferson Blvd.
Culver City, Calif., U.S.A.

FINE BALL POINT

STENO PEN

-FED. TAX INCL.-
FAIR TRADED

ot
d ; h
P
nite r a ing yo 4,
giclet oP wit re-tes
non-trons = rtrd -562- Write for your
in GION 'g, Gow: SPO" FREE SAMPLE ao
gt dee 9601 W. Jeff Bwa.
6 colors color of _ ‘ Culver City, Calif. USA. i a
derives DITIONAL ® company H
. SUNT ‘ove ; -
eo WAT isto 4 Address e__
'
NERT ® city j
'

Zone State

o

®eeaeeseeaes®

Perfect Balance insures No
Writing Fatigue
CHOICE OF PACKAGING
1 doz. to bulk box
2 doz. to display card
4 doz. to plastic drum

- = = for more details circle 130 on last page

32

Grossinger’s Hosts District 13
For Third Consecutive Year

Concluding four extremely success.
ful years as Governor of NSOEA Dis.
trict 13, Carl Judkoff was presented
with a silver cigarette case by Homer
Lay, NSOEA manager, during the
activities of the regional convention.

Elected to succeed Judkoff was Al
Pickar, Acme Stationery & Printing
Corp., Newark, N. J. The meeting was
held at Grossinger’s, Grossinger, N.
Y., for the third consecutive year.

Also elected at this meeting were
George Reichman, Mooney’s, Inc,
New York City — Lt. Governor; and
Fred C. Roscher, Fred C. Roscher, Inc.,
Mt. Vernon—secretary-treasurer.

A golf clinic conducted by Gros-
singer pro Bill Collins, along with
golf, tennis and volleyball tourna-
ments, accorded delegates a chance to
enjoy the facilities of the resort.

The Metropolitan Traveller's Club,
now numbering over 100 members,
held their annual meeting in conjunc.
tion with the District 13 convention.
New officers are: George Nicklaus,
president; Emil Contreras, first vice
president; James T. Hurley, second
vice president; and Herbert Gray,
secretary-treasurer.

New sales and display headquarters of Die
bold, Incorporated, in the Washington, D. C,
area are located in this recently coi
structure at 1634 Wisconsin Ave. N. W. i
the heart of historic Georgetown. The Wash-
ington office is one of 55 branch offices
maintained by Diebold, which claims Canton,
Ohio, as its headquarters.

MODERN STATIONER, AUGUST, 1957

SPE
AT

Delay
Peppere

Peppere
manila |

“central
Yet a fi
filing. P
ment he
papers,

Duplica
Confusi:
was inst
Supply ¢
The use
“one pl
account

“One P
Filing s]
pulls, ar
over for

Too Ma

If your

fault. TI
supply d
Send co
by the fi

“Oxford
filing m«

0)
Ga

_,

THIS ADVERTISEMENT WILL APPEAR IN =

full page space :

Management Methods tard page space
The Office Business Week
Office Management Dun’s Review
Modern Office Nation’s Business

Procedures The Rotarian

Office Executive

=e

‘Ads |"INTEGRATED NAME FILE”
og & (SPEEDS CUSTOMER SERVICE

ntion.
vac AT PEPPERELL
ting ‘was
ger, N.
ear. Delay in answering mail and telephone inquiries was a big problem at
ng were Pepperell, leading manufacturer of cotton goods.

s, Inc. } Pepperell’s filing system was like most in use today: pressboard guides and
nor; and | manila folders, arranged in four separate alphabetic files within a so-called
ner, Inc., | “centralized” file of 200 drawers.

cr. Yet a filing supervisor and two file clerks had time only for sorting and

'y Gros- } filing. Phone clerks and correspondents from the customer service depart-

ng with | ment had to make their own look-ups, crowding aisles, occasionally losing
tourna- | papers, and generally wasting everyone’s time.

hance to

sort Duplicate Files Eliminated

t's Club, | Confusion was ended when Oxford’s new Pendaflex Integrated Name File
members, | was installed in Pepperell’s New York City Sales Office by Metwood Office
conjunc- | Supply Company.

nventiOn. | The yse of Oxford Pendaflex hanging folders permitted true centralized

Nicklaus, } “one place” filing. All related papers were brought together under one

first * account name, instead of being spread among four separate files.
r, secon

rt Gray, | “One Place’ Means Faster Service

FABRICS

Filing speed was tripled. In fact the same filing personnel now sorts, files,
pulls, and delivers papers to phone clerks and correspondents, with time left
over for relief work in other departments.

Too Many Places To Look? Oxford

lf your customer service isn’t what it should be, probably your files are at eo

fault. The Oxford System Service Department can help, through your office |_| - tefl 2 ¥
supply dealer. 4 . 2 & Ay
Send coupon for Oxford Pendaflex I.N.F. case histories of some filing firsts,
by the first name in filing... OXFORD.

“Oxford Pendaflex Integrated Name File is one of several NEW Oxford
filing methods that have broken a 30 year inertia in filing progress.”

OXFORD FILING SUPPLY CO., INC.
Garden City * Chicago + St.Louis * Los Angeles

- ~~ for more details circle 138 on last page

ay,

&, es:
,& oP
“des, Cards, Expanding govel

THEY'LL BUY
BOSTONette

Pencil Sharpeners

red—yellow— pink
Newest, smartest sharpener for home and office

e they'll STOP—the brilliant
self-merchandising package is
a traffic-stopper

they'll WANT it—it’s beau-
tiful, modern, decorative,
strong, practical and inex-
pensive

they’ll BUY it—on the spot

they’ll TALK about it—
mounts upright or on wall—
has famous Speed Cutters—
Guaranteed one year.

ORDER NOW

C. HOWARD H U NT
PEN CO.

CAMDEN 1, N. J.

Also manufacturers of SPEEDBALL
pens and products

for more details circle 125 on last page

OSS ee ee

Lucky Seven Holds
June Mardi Gras

“The Lucky Seven Sale-O-Rama”,
a one-day session devoted to the sell-
ing techniques of stationers and office

Robert Brown, Koch Brothers, Des

Moines,
addresses the delegates at the 1957 District
7 convention following his election as gover-
nor, while retiring governor Walter Hubbs,
Thomas & Grayston Co., Minneapolis, looks

on.

equipment dealers was featured at the
District 7 NSOEA meeting held in
Des Moines, Iowa.

Against the background theme of
Mardi Gras in June, the regional meet-
ing was a record-breaker, with over
300 delegates present.

Apropos of the ‘‘Sale-O-Rama’’
were the words of E. F. Butler of the
Maytag Co. who spoke at the opening
brunch. He said, “Business is a sensi-
tive thing that goes where it is wanted,
and stays where it is cared for.”

The art of telephone selling was the
lead-off subject in the session. Bill
Anderson and Paul Matson demon-
strated the right and wrong ways after
emphasizing that a survey has shown
that the average salesman spends two
hours a day on the telephone.

Promotional efforts — through
window displays and direct mail —
were explained and examined by rep-
resentatives of two Des Moines firms
specializing in these fields. T. Wayne
Davis and Marvin Klepfer demonstrat.
ed how specific sales can be increased,
and must be increased, to meet the
rising costs of overhead.

A short drama, “The Trial of Nega.
tive Nathan,” starring representatives
of Minnesota Mining & Manufacture.
ing Co. pointed out how not to sell,
Final speaker of the session was Q,
Fred Richardson, also of 3M, who
stated that those in the selling field
must begin to recognize it as a profes.
sion.

The complete program of the travel-
ing President's Troupe was presented
on the second day.

Following up the Mardi Gras thems,
a special costume ball was held with
majority of delegates in attendance ap.
pearing in disguise. After the banquet
on the final evening, the drawing was
made for the grand prize of the re.
gional meeting — an all-expense trip
for two to the 1958 Mardi Gras in
New Orleans. Winner of this trip was
Bob Schranck, MODERN STATIONER
AND OFFICE EQUIPMENT DEALER,
Duluth, Minn. In addition, a trip for
two to Las Vegas was also given away,
with J. K. Lemons, Carpenter Paper
Co., Omaha, Neb., being selected.

Robert Brown, Koch Brothers, Des
Moines, was elected to succeed Walter
Hubbs as governor of District 7. Other
officers named by the delegates were:

Howard Schaub — vice governor,
Schaub Office Supply, Minneapolis;
secretary — William Anderson, Des

Moines Stationery, Des Moines; and
treasurer — Stanley Taylor, Gaffany’s,
Fargo, N. D.

Elected at the meeting of the North-

Sitting in during the first group conversation of the new executive board of the Northwest
Travelers Club were: left to right, Earl Collins, secretary-treasurer; Bob Vaters, second vice
president; C. H. Berry, chaplain; A. A. Caruso, president; Larry Johnson, first vice president; Bill
Carroll, quditor, and Charles Cordray, corresponding secretary.

34 MODERN STATIONER, AUGUST, 1957

-—
-_

through
nail —
by rep-
-$ firms
Wayne
10nstrat-
creased,
eet the

yf Nega-
entatives
1ufactur-
to sell.
was QO.
M, who
ng field
a profes.

e travel.
resented

is theme,
eld with
lance ap-
banquet
ving was
' the te-
ense trip
Gras in
trip was
‘ATIONER
DEALER,
trip for
en away,
er Paper
lected.
rers, Des
d Walter
7. Other
tes were:
governor,
neapolis;
son, Des
ines; and
xaffany’s,

1e North-

» Northwest
second vice
esident; Bill

JST, 1957

is GOLDENSTAR by Samuel Ward

Delightfully different .
conventional alike .

. . appealingly designed . . . to catch the eye of the lovers of modern and
. . Ward’s new Goldenstar series of fine gift accessories feature gorgeous,

smooth Leatherette sprayed with tiny, sub-surface flecks of gold, and artfully decorated with a

crisp, double-toned star motif. Available as individual pieces or as matched sets .

. . the line

which we are betting will sweep the 1957 gift field comes in turquoise, copper and ivory.

A.

c

P37

. P17

P417

P67

P517

P57

P77

Library Style Album, bound
back construction (11”x814”)

Clearvue Album for 10”x8”
Portraits

Photograph Album, loose leaf
style with Gray pages
(10% "x1314”)

All Occasion Address Book,
the book with seven lists

“Sna and Scraps” loose
leaf style with gray leaves
(1454%4”x12”)

Letter Basket. A beautiful and
useful desk piece

Pencil Well and Memo Box.
Kee pens, pencils and
4”x6” memo sheets handy

AMUEL WARD

MANUFACTURING COMPANY
29-37 MELCHER STREET, BOSTON 10, MASS

ITEMS AVAILABLE

$24.00 per dozen

$36.00 per dozen

$21.60 per dozen

$15.00 per dozen

$21.60 per dozen

$ 9.00 per dozen

$13.80 per dozen

E

P157

Lock Diaries, 24 kt. gold
edges,

P1157 Choice of 5 or 1 year styles

P47
PWw3
PW5
Pwi0
P27
P307

P447

P7

Book Ends. Solid wood
backs with felt on bases
Webway Clearvue Album,
holds 120 344”x3¥4” prints
Webway Clearvue Album,
holds %0 34%4”x54” prints
Webway Clearvue Album,
holds 20 10”x8” prints
Flip-up Telephone List.
Merely flip to desired letter
Desk Set. 16”x21” pad,
calendar, letter opener,
memo box

Address Book, loose leaf
style, A-Z tab index

(534”x5”)

Pocket Album, holds 20
ae oe” snaps, Moire
ine

$19.80 per dozen
$28.80 per dozen
$43.20 per dozen
$36.00 per dozen
$43.20 per dozen
$19.20 per dozen

$36.00 per dozen

$16.50 per dozen

$10.80 per dozen

All prices shown are net wholesale. For details on special
ies deal or for any additional information write —
epartment W-1.

- - = for more details circle 156 on last page

NEWS

— ea: & SC: 6c Oe: & 80 ac >

west Travelers to serve as president
for 1957-1958 was A. A. “Bud”
Caruso. Also on his executive board
are: Larry Johnson, first vice president;
Bob Vaters, second vice president; Earl
Collins, secretary-treasurer; Reverend
C. H. “Jack” Berry, chaplain; Bill
Carroll, auditor; and Charles Cordray,
corresponding secretary.

Immediately after their election as District 7
officers for 1957-1958, the group paused a
moment to have their picture taken. Left to

right, sitting, William Anderson — secretary,
Howard Schaub — vice governor; standing,
Robert Brown — Governor, Stanley Taylor —
treasurer.

Thirtieth Anniversary
For Bert M. Morris Co.

If you need proof that big trees
from little acorns grow, take a look
at the Bert M. Morris Co. of Los
Angeles, makers of a complete line
of desk top equipment.

Thirty years ago this summer the
founders, Bert and Alice Morris, ar-
rived in Los Angeles with a dream.
The dream, 11 cents and a 1923 Buick
roadster were all the couple had. With
a borrowed $40, the newlyweds rented
an apartment and a typewriter and
started an office supply business.

Severa] eastern manufacturers lines
came into the “‘stable” almost immedia-
tely — Frank A. Weeks, Sainbarg
Pads and Ever Ready Calendar Co.
They were Bert’s responsibility, and
he knocked on doors in 11 western
states. Alice backstopped the family’s
finances with a variety of art and gift
lines.

In their travels, the idea of a Mor-
riset Pen-Ink unit was born. The first
was produced in 1930, and Bert then
began scouring the 48 states for out-
lets. Mrs. Morris, with the aid of one
girl, assembled the sets in Los Angeles
and filled her hubby’s orders.

Eventually, Bert’s salesmanship out-
ran that simple production line setup.

36

More help, more space, manufacture
of small parts, installation of molding
machines and a modern machine shop
followed. Mrs. Morris even took time
out to have two daughters.

Today the company occupies 23,000
square feet of floor space in western
Los Angeles. Fifty people are on the
payroll, and there are five direct sales-
men, five manufacturers’ representa-
tives and a foreign department which
ships throughout the world.

Bert’s gone now. His death came in
1952. Mrs. Morris became president
of the company then. Under her guid-
ance the firm has continued its ex-
pansion and further fulfillment of
the dream.

New NOMA Officers

Three men who have strong office
yi Be and stationery supply back-
Be cme grounds have
been named to top
executive posi-
tions with the
National Office
Management As-
sociation for the

coming year.
Frank G. Mac-
Ilroy, vice presi-
Macllroy dent of Western
Employers’ Services, San Francisco,
was named president of NOMA. He
got his start in the office equipment
industry in Boston in 1924, later mov-
ing to Rochester, N. Y. Formerly with
SoundScriber Corp., he has been a

Collins

Hodges
resident of the San Francisco area since
1945.

Among the vice presidents serving
with MaclIlroy will be R. B. Hodges,
manager of the Planning division,
Dennison Manufacturing Co., Fram-
ingham, Mass., and L. M. Collins,
manager of the Educational Services
department, IBM Corporation, New
York.

NOMA now has 166 chapters and
17,000 members.

Four Top Scripto Officials
Get Wider Assignments
Promotion of three company offi.
cials to new responsibilities and exten.
sion of the actiyj-
ties of the firm's
executive

vice
president have
been announced

by Scripto, Ine,

Executive Vige
President Charles
K. Lovejoy be
comes general

Brooks manager of Scrip-
to-Atlanta, giving him direction of
manufacturing and sales programs for
Scripto within the United States. That
assignment will free President James
M. Carmichael for long-range com-
pany planning, and mapping its ex.
pansion and diversification.

J. Wallis Brooks, formerly vice
president in charge of domestic sales,
now becomes senior vice president in
charge of domestic administrative sales.

George C. Curran, who has been

Curran Latz

vice president of Scripto’s Vu-Lighter
division, will retain that post and also
becomes vice president in charge of
marketing.

Named vice president of domestic
field sales is William F. Latz, former-
ly manager of domestic sales.

3M Names Ribbon Sales Head

Elevation of J. W. Young to the

post of moll sales manager of its

s ribbon division
has been at
nounced by Min
nesota Mining &
Manufacturing
Co.

Identified pri-
marily since joif-
ing 3M in 1940
with the firm's
cellophane tape

Young
sales, Mr. Young most recently has
been cellophane tape sales managef
for the grocery trades.

MODERN STATIONER, AUGUST, 1957

PRO

> sales,
lent in
e sales.

s been

Lighter
nd also
arge of

lomestic
former-

ead
to the

r of its
division
-n at
oy Min-
ining &
turing

ed pfi-
ce join
in 1940

firm's
e tape
ntly has
managet

T, 1957

CHRISTMAS CARDS

25 FOR sO 25

WITH EVERY CARD

Glamourously Decorated Envelopes

PROMOTIONAL PACE SETTER-SURE TO INCREASE YOUR PROFITS

Nnorican Antity

Novel, exciting, different... -handsome two-stack
package; acetate top showing card and decorated
envelope... all designs in new gracious, generously
proportioned size of 4l/," x 7’; rendered -in full
color with gold illumination... Be the Fashion
Leader in your community ...some franchises still
open for rated firms...Judge for yourself by re-
turning coupon below for sample orders of one box
each of the 12 designs.

AMERICAN ARTISTS GROUP, INC.
106 Seventh Avenue, New York 11, N. Y.
Please send me sample order of one box each of the 12 designs of the

American Artists $2.25 Solid Pack for $13.50. (Regularly packaged in
dozen-unit-per-style. Full 50% discount of retail prices; F.O.B. New York.)

NAME

FIRM

ADDRESS

CITY ZONE STATE
- «= = for more details circle 102 on last page

NEWS

2 es 6 b-o oo 8 0°86 ©

Crestwick Names Davis

Naming of Reginald J. (Bud)
Davis as sales manager of Crestwick,
Inc., publishers
and importers of
greeting cards,
pictures, decoratzd
paper napkins and
other allied items,
has been an-
nounced. He is
known in_ the
trade because of
former connection
with three other firms in the stationery
field.

Davis

Pen and Pencil Association
Receives Recognition Award
The Fountain Pen and Mechanical
Pencil Manufacturers Association
took first place in the medium size
association category of the U. S.
Chamber of Commerce Second An-
nual National Recognition Awards

{~} NATIONAL RECOGNITION
AWARD WINNERS

Frank D. Waterman (left), president of the
Fountain Pen and Mechanical Pencil Manu-
facturers Association, receives the National
Recognition Award for Distinguished Associa-
tion Achievement from John S. Coleman, presi-
dent of the U. S$. Chamber of Commerce.

program.

The association received the award
for its activities in connection with
the Handwriting Foundation, which

was set up in 1955 as an independent,
non-profit organization composed of
educators and businessmen to pro-
mote a greater interest in handwrit-
ing.

Frank D. Waterman, association
president, accepted the award from
Chamber President John S. Coleman,

N. Y. Stationery Show
Board Adds Two Members
Alan Freedman of Ketcham & Mc.

Dougall and Howard Estabrook of
The Paramount Line were appointed
new members of the New York Sta-
tionery Show Advisory Board at a
meeting held during the 1957 show.

Total registration during the six-
day market show was well over 4,600
and was termed “highly successful”
by both buyers and exhibitors. The
special Trim-A-Tree section on the
third floor, now in its second year,
proved again to be of great interest
to buyers.

The dates for next year’s market
will be May 18-23, 1958 at the Hotel
New Yorker.

38

See our many new Christmas items at

Southeastern Gift Show, Atlanta, Booth 300

Los Angeles Gift Show, Booth 71 & 72, Ambassador Hotel
Chicago Gift Show, Room 910, Palmer House

New York Gift Show, Room 551i, Hotel New Yorker

_ Cirett Smith ve

EMPIRE STATE BUILDING, NEW YORK I, N. Y.
32 EAST UNION STREET, PASADENA, CALIF.
OTHER SHOWROOMS

_ G. J. EBERHARDT, 1519A Merchandise Mart, Chicago
ALFRED A. WEST, 100 Merchandise Mart, Dallas, Texas

Christmas

ON PAPER DAMASK NAPKINS

4 EACH OF 9 DIFFERENT
ILLUSTRATED CAROLS

Newest idea for Christmas entertaining, at
home or church. The words and music of nine
old favorites, embellished with colorful illus-
trations and printed on crisp white luncheon
An excellent inexpensive gift idea.
Rich red box makes a dramatic display on your

napkins.

counter.
Cost:

55¢ (min. 12 boxes) 48 or more, 50¢

Ca tals

Box of 36, retail, 1.00

- - - for more details circle 149 on last page

MODERN STATIONER, AUGUST, 1957

ONC)
will g
So Ac
#12 |
ape

7 =
a box

dent,
od of

pro-
writ-

ation
from
‘Man,

k of
inted
¢ Sta-
at a
OW.
2 SIX-
4,600
sful”
The
n the
year,
terest

arket
Hotel

Webster’s New Vest-Pocket Dictionary

25,000 words with full definitions, hundreds of illustrations.
Simplified pronouncing guide and numerous tables of information.

Deluxe edition — Genuine leather, gold-stamped and edged,
thumb-indexed, shipped 3 colors assorted —
retail $2.50.

Regular edition — Simulated leather — retail 95c.

Attractive rack supplied with orders of 25 or more copies.

The Follett Vest-Pocket Spanish Dictionary
e@ Brand-new @ Completely modern @ Large type
25,000 entries. Traveler’s Conversation Guide contains hundreds of expres-
sions and items of information useful to tourists and students.

Deluxe edition — Cordoba Fabrikoid, gold-stamped and edged, thumb-
indexed. Shipped 3 colors assorted — retail $2.50.

Regular edition — Simulated leather — retail $1.25.

For full information, ask your jobber, or write:

| FOLLETT PUBLISHING ee a rh Y
1010 West Washington Boulevard Chicago 7, Illinois
— -_

TS a ——

- - = for more details circle 116 on last page

Higgins Super Black

for artwork with brush and pen

Higgins Acetate ink
bi side of filz

ONCE THEY START using Acco Fasteners your customers
will go on using them forever—forever building your sales. Two superfine Higgins Waterproot black inks
So Acco brought out the TENPAK — 10 Acco Fasteners PRE-SOLD for you by

#12 or #22 on a card — ideal for self-service counter
display, ideal for introducing Acco Fasteners to more users
— spreading your market, building your business. Try
a box of 10 cards (100 Fasteners) and watch ’em GO!

ACCO PRODUCTS

A Division of NATSER Corporation
OGDENSBURG, NEW YORK

~
In Canada: Acco Canadian Co., Ltd., Toronto Hl G G | i ~ Serving the trode since 1880
— INK CO., INC., 271 Ninth St., Brooklyn 15, N. Y¥.

- - = for more details circle 101 on last page - - - for more details circle 124 on last page

an urgent and increasing demand

In response to ceaseless demands we are now
pleased to announce that there is an ink of Higgins

quolity for every graphic need. Cash in on the

customer satisfaction and increasing repeat sales
HIGGINS assured by Higgins tradition of quality.
SS in 4 blacks, white, and 16 colors.

aie 46 6 ed 0

Merchandising Conferences
For Wholesaler’s Salesmen

A series of merchandising confer-
ences for salesmen of service whole-
salers of stationers’ products is under-
way throughout the United States un-
der sponsorship of the Wholesale Sta-
tioners’ Association.

The meetings, open to sales force
personnel of all service wholesalers in
North America whether or not they
hold membership in WSA, are design-
ed to improve merchandising of manu-
facturers’ lines. Scheduling of the con-
ferences by region permits attendance
with greater convenience and economy.

Climaxing the program of confer-
ences will be the International Mer-
chandise Exhibit next March 2-5 in
New York, where salesmen and buyers
of wholesalers will have a chance to
inspect the latest items in each class
of stationers’ products. The exhibit
also will have special sales training
sessions for sales personnel.

Tripling of the floor space available for the production operations of Office Products, Inc., Detroit
manufacturer of label holders and other office aids, was obtained through erection of this new
building at 26029 W. Eight Mile Road. The additional floor space will ble the « y to

P

sharply increase production to meet the demands of its more than 1,200 dealers and distributors
in the United States and Canada, according to John Sobesky, president.

Regional conferences were launched
June 24 in Boston. Montreal was the
site of the second conference July 8,
and subsequent dates are Chicago,
August 29; San Francisco, September
14; Fort Worth, September 23;
Shawnee-on-the-Delaware, October 19;
and Atlanta, November 11. Manufac-
turers are cooperating in supplying
speakers for the regional conferences,
as well as providing the exhibits and

829 YORK ST.

NEW! SELF-SERVICE ISLAND

FLEXO-SPACE the Sensational Self-Service Island is MAGICALLY increasing Sales
for thousands of retail merchants. This amazingly low priced island gives you PLUS
Sales because Self-Service makes it easier for your customers to shop. Every item
is “easy to see — easy to handle — easy to buy". You'll sell more because you
can display more. All your merchandise is alive with buying appeal. You can use
FLEXO-SPACE singly for a promotional Island — or end to end in your main aisle.
“Tested and Proved" to bring you more business in all departments immediately
upon use. Use the magic of Self-Service to increase your Sales and Profits. Write
today for Free Catalog on Self-Service Fixtures.

Whsle. & Mfg. write for Special Dealer Promotional Prices.

ADD SALES COMPANY

FLEXO-SPACE

GIVES YOU
ALL THESE FEATURES

* Self-Service

Creates additional sales
Speeds up service

* Adjustable Shelves

Display and sell all
merchandise

* 300% More Space

Use only 12% Sq. Ft. of
floor area. You get 50
Sq. Ft. of selling space.

MANITOWOC, WISCONSIN

speakers for the international exhibit,

The WSA believes that the ideas
for better merchandising derived by
salesmen from these conferences will
benefit the entire stationers’ products
industry, spokesman said.

“This emphasis on the merchandis-
ing qualities of the wholesalers’ sales-
men is the logical outgrowth of the
growing importance of the service
wholesaler to modern day dynamic
economy, with its increasing sales and
clerical costs and _ transportation
charges,” he explained. “The whole-
saler is no longer the middleman. He
is becoming the key man.

New Y and E Sales Figure
District manager in Minnesota and
the Dakotas for Yawman and Erbe
Mfg. Co. is the
new title of Ron-
ald C. Anthony.
He _ takes over
part of the terti-
tory formerly
covered by Stanley
L. Griebe] in a
company move
designed to give
Erbe dealers in the
three-state area closer cooperation and
improved service.

SEEWELL OPTISCOPE 49c''"jp

America’s fastest selling
pocket magnifier is now
available with cases in at-
tractive colors. Newly de-
signed display cards guaran-
tee fastest turnovers and
~~ profits.

hru Distributors Only

Distributors Inquiries

Solicited
TESTRITE INSTRUMENT CO., INC.
135 Monroe St., Newark 5, N. J.

- - - for more details circle 162 on last page

40

for more details circle 152 on last page

MODERN STATIONER, AUGUST, 1957

(NoT s
Glea

tape
band

IN |
GIF

It’s

with
blue
gift

Detroit
is new
any to
ibutors

hibit.

od by
s will
»ducts

andis-
sales-
f the
ervice
namic
s and
‘tation
vhole-
n. He

a and

Erbe
is the
’ Ron-
thony.

over

terti-
erly
stanley

in a
nove
) give
in the
mn and

It’s another “first” produced by Majestic, mak-
ers of quality pens for over 60 years. Majestic
gives you bigger profits... greater volume sales
appeal with every item!

Majestic uses only the finest materials. Every
pen is made in our own plant — individually in-
spected— unconditionally guaranteed — regard-
less of cost!

special !
MAJESTIC DELUXE
SINGLE DESK SET

4” x 6%”, shining ebony
base, with gold-color
funnel and movable
swivel. Tapered pen
trimmed with wide
gold-color metal chased
band. Retails at $1.

(vorsHown) MAJESTIC DELUXE DOUBLE DESK SET
Gleaming ebony base, 4” x 6%,” with movable swivels. Two

tapered desk-set pens trimmed with gold-color metal chased
bands. Retails at $1.69.

MAJESTIC
PEN & PENCIL SET
IN PRESENTATION
GIFT BOX

It’s a superb, special design! Slim ball pen-&-pencil styled
with Sterling Silver mounts. Ass’t colors of black, green, red,
blue. Individually packaged in handsomely tooled, satin-lined
gift box. Retails at $3.00.

NV ajestic PEN CO., INC.

234 Fifth Avenue
New York, N. Y.
factory at Stratford, Conn.

since 1897

the “Majestic Dial Writer”’

THE DIAL WRITER

A new idea in utility ball pens...the sensation
of the New York Stationery Show! It’s a pen
that sells itself! It’s quality constructed — writes
smoothly—makes dialing easier (can rest in dial
when not in use). Takes standard refill. Comes
in matching telephone colors of red, green, grey
and black. Packed in attractive counter display.
Retails at 49¢.

Just fill-in and mail to:
MAJESTIC PEN CO., INC.

234 5th Avenue (N. Y. Showroom)
New York, N. Y.

NAME

ADDRESS

CITY. ZONE. STATE.

Check the following instructions:
Have your representative call on me [J
Please send samples of pens advertised [J
Please send me additional information 0

- - for more details circle 163 on lest pege

Construction is underway at Lawrence, Kans., on a new $1,000,000 plant for the production of
ribbon for Hallmark Cards. The two-level structure, which will produce an important item in the
firm's rapidly expanding line of gift wrapping materials, will have 100,000 square feet of floor
space when it is completed and in operation next January. It is located on a 60-acre site about
two miles from the heart of Lawrence. It is the first large Hallmark plant to be located outside of
Kansas City, which is 40 miles east.

Kansas City Site Of Sales
And Merchandising Clinic

Approximately 170 dealers from a
four-state area recently attended a one-
day merchandising and sales clinic
sponsored by the Federal Stationery
Co. in Kansas City, Mo.

Stationers from Missouri, Kansas,
Iowa and Nebraska were in attendance.
The program included “Selling Steel
Equipment,” by Sam Henning, Cole
Steel Co., “Selling Filing Supplies,”
by Lionel Colomb, Weis Manufactur-
ing Co., “How To Sell Diagraphy,”
by Herb Sherman, Print-O-Matic Co.,
and ‘Selling Office Necessities,” by
Austin Waterbury, Carter Ink Co.

Herb Johnson, Wilson Jones Co.,
Ed Whittemore, Wilson Jones Co., and
Harold Graves, Cooke & Cobb, spoke
on selling loose leaf, blank books, red
rope and snap-outs. A comprehensive
speech on “Selling in 1957” was given
by Ralph Moser, senior vice-president,
Carpenter Paper Co.

New Columbia Steel Official

Frank B. Puckett, assistant sales
manager for Columbia Steel Equip-
ment Co. since
early 1955, has
been named sales
manager for the
Fort Washington,
Pa., firm.

Mr. Puckett’s
association with
Columbia is his
first, and only,
civilian associa-
tion. After attending The Citadel and
University of Georgia, he entered the
army determined to make it a career.

Puckett

42

He rose from private to major before
deciding to leave service and try his
hand at civilian life.

Ketcham & McDougall
Celebrate 125 Years

Build a better mousetrap, so the old
saying goes, and the world will beat a
path to your door.

For how long is another question,
answer for which lies not only in
hard-hitting sales procedures but how
well you keep your product in step
with — and often just a step ahead of
— the times.

When you can survive for 125 years,
obviously you have found the answer.
That’s what Ketcham and McDougall,
Inc., Roseland, N. J., has done.

Today's company is a far cry from
the original concept which the found-
ers had back in 1832. That was in the
day when a sewing thimble was tradi-
tional with engaged couples. The
thimble — of either gold or silver —
usually carried an engraved expression
of undying affection — and more
often than not the company’s craft
mark.

When the thimble waned in popu-
larity, K. and McD. branched out
into the fashioning of gold heads for
canes and umbrellas, fancy ferrules for
pipes and similar functional gold and
silver items.

Then the pince-nez glasses became
popular, and the firm jumped into a
new market by devising a reel button
to pin on the coat lapel or shirtwaist
for the holding of this new type eye-
glass. King Oscar of Sweden, William
Jennings Bryan and Teddy Roosevelt's
daughter, Alice Roosevelt Longworth,

were among the enthusiastic users,
Subsequently, the dashing beau brum.
mels employed the chain reel device to
anchor their fancy hats so that a gust
of wind couldn’t blow them away,

About the time the prince-nez start.
ed along the same path to extinction as
the Dodo bird, the chain reel device
was employed as an “auto pencil held.
er’. ‘Pencils, like umbrellas, necd ap.
choring”, an early sales blurb for this
type of ever-present writing device
warned. Bankers, lawyers, school
teachers, plus sportsmen who needed
a pencil always handy provided a big
market for the device.

Thus was born what today is known
as the “PAT” line of products. “Un
loseable”” pen and pencil units, type
writer eraser holders, key keepers and

/ 29 ae

Design of a new product receives the study
of Alan Freedman (left), vice president and
sales manager, and Richard McFayden, presi-
dent of Ketcham & McDougall, Inc., as the
firm completes its 125th year.

other related items — all employing
the chain reel concept — were soon
on stationers’ shelves throughout the
nation.

Gradually the line has been expand-
ed to include many additional gift
and stationery items — roll memo
pads with reel pencils, stamp and tape
keepers, phone pads, magnetic pencils,
ballpoint pens, telephone pencils, to
mention only a few.

A merger in 1946 brought into the
corporate structure an Aqua Products
division, which manufactures a com-
plete line of marine speedometers,
special outboard protective locks and
central control and instrument panels
for boats powered by outboard motors.

Proud of its age? Ketcham and Mc
Dougall certainly is. But what interests
the company right now, according to
President Richard McFayden, is not
looking back but looking ahead to the
next 125 years.

MODERN STATIONER, AUGUST, 1957

T

/

SSSSS SSS See See SS ee ee Se ee es,

v inthe Ol Word Traction || TRIPLE YOUR
SALES*

with magic marker
profit-makers!

4 Sales are guaranteed when you ~
feature the exclusive advantages of magic marker
“CAPAC” Capillary Action — found es
only in the original, patented products
designed and developed by Speedry.

U.S. Pat. No.
2,713,176

NO LOOSE INK!

neces te tg ee ee CONSTANT INK FLOW!

A. No. 5022, Miniatures, 1%2”x2%4”" $18.00 dozen sets NO MESS!

B. No. 5023, Coronet Juniors, 134”x25 $19.80 dozen sets

C. No. 5021, Midgets, 1%”x1!', "$14 40 dozen sets Instant dry! * Waterproof!

See the entire Kingsbridge line of Bridge & Canasta accessories at Smudgeproof!
Chicago Gift Show e Palmer House e Room 845
N.Y. Gift Show e¢ Hotel New Yorker « Room 628 Re # Sales! No Rejects! Long-life

PLAYING CARD CO, INC wsel Diaplay Speedry products —
45 West 25th Street, New York 10, N. Y. Millions sold! Millions satisfied!

the amazing device that
writes on any surface.
Available in 9 colors.

- - - for more details circle 161 on last page

en ; ¢
q ; STENCILEER ITS poe
he study ' :
jent ond 4 * 144” Felt Stencil Head
nm, presi- a . ® ways ready for use.
othe | Ace of Quality Line d Just Lift The Cap and _
ploying | | retailer
€ soon : WANTS MORE GOOD DEALERS :
put the ' H U.S. Pat. Pending
ae TO HANDLE THEIR PERSONAL IMPRINTED Complete merchandising aids to help you get
a = : fast turnover! Point-of-sale displays! Window
nd tape CHRISTMAS CARD BOOK ' cards! Self-display boxes! Demonstrators!
pencils, : Big national ads!
cils, to ; : 2
' Aluminum gold-finish.
nto the ' WRITE FOR YOUR BOOK NOW! Case for pocket or purse.
‘roducts : ‘ ¢
com> ' BRUSHPEN “tN
meters, ‘ . ° ‘ US. Pat. Nos. 2,416,596, 2,547,541 “—
ey | LACE Engraving & Embossing Co. |) | p=“. ,
panels ‘ ‘ | MAIL COUPON FOR CATALOGUE & PRICE LIST |
motors. | | o> Ce ‘| | || SPEEDRY PRODUCTS, INC. "
nd Mc : CHICAGO 5, ILLINOIS : Richmond Hill 18, N. Y. Dept. MS-6
nterests ‘ TELEPHONE WA 2-1081 H I RUSH special “Magic Marker” Profit Story. |
ding to ‘ ; | sea |
a 4 —_ P . | Addr |
1 to the t When writing mention Modern Stationer ' " |
4 City. Zone. State
aaa _ : Rin RARER RRR IRISRRN ERR
1957 . “

‘

- - - for more details circle 164 on last page - - = for more details circle 160 on last page’

ES a ea

Furrer Heads 12th District
Following Yosemite Meeting
Richmond, Calif. dealer Al Furrer,
was elected to succeed J. Howard Pat-
rick, Patrick & Co., San Francisco, as

‘=

Al Furrer, left, new Governor of District 12
NSOEA is shown as he was congratulated by
retiring Governor Howard Patrick at the
meeting in the Ahwahnee Hotel, Yosemite
National Park, Calif.

Governor of NSOEA District 12.
Meeting at the Ahwahnee Hotel in
Yosemite National Park, the group
was welcomed by assistant park super-
intendent Robert McIntyre.
Ken Brown, Corrick’s, Santa Rosa,
spoke on the subject “Operating a busi-

RAIN or
SHINE...

prerer Ed-U-Cards
Always 1 -
Something &

NEW

Children’s
Educational Games 25c

Ed-U-Cards Mfg. Corp.

13-05 44th Ave., Long Island City 1, N. Y.

for more details circle 115 on last page
ae

Serving as the officers of the 49er Travelers
Club for 1957-58 are, left to right, Charles

Laumeister — secretary; Elgin Burke — vice
president; Robert Heath — president, and Al
Brandhofer — treasurer.

ness under a budget” and Henry
Sleeper, Sleeper’s Stamp and Stationery
Co., Sacramento, gave a talk on his new
store using slides to illustrate his
points.

Adrian Pembroke, former NSOEA
president from Salt Lake City, spoke
in addition to the President's Troupe.

Elected as president of the 49er
Travelers Club for the ensuing year is
Robert Heath. Elgin Burke is the vice
president, Charles Laumesiter was
elected as secretary and Al Brandhofer
continues as treasurer.

Jotto Names Two Officials

Two top level officer appointments
have been announced by Jotto Corp.
of New York. Eric Bernay, formerly

Weiner

Bernay

president of Keynote Records, Inc.,
has been appointed executive vice
president of the corporation. And
Stanley Weiner, formerly vice presi-
dent of Technical Tape Corp., has been
named executive vice president and
general manager in charge of the new
secret word game made by the firm.

Globe-Wernicke Purchases
Office Chair Company
Purchase of the Aluminum Seating
Corp. of Akron, Ohio, by The Globe-
Wernicke Co., Cincinnati manufac-
turers of office equipment and sup-
plies, has been announced by R. Her-
man Hammer, G/W president.
Aluminum Seating Corp. has
manufactured a quality line of

aluminum chairs for the past ten
years. According to Mr. Hammer,
this purchase culminates a long-time
desire on the part of The Globe
Wernicke Co. to manufacture its own
complete line of office chairs, He
also stated that service and mann.
facturing policies of the acquired
company will be maintained until
further details of the transaction are
completed.

Earlier The Globe-Wernicke Co,
had announced the change of name
from its parent industry from The
City Auto Stamping Co. of Toledo,
Ohio, to Globe-Wernicke Indus.
tries, Inc. The parent company will
operate as a division.

Burroughs Fills Sales Post

Appointment of James A. Mc
Cullough as manager of its electronic
business machines
sales has been an-
nounced by Inter-
national division
of Burroughs Cor-
poration. He will
be responsible for
direction of sales
in overseas mar-
kets.

With Bur- McCullough
roughs since 1935 when he was em-
ployed as an office clerk at Columbia,
S. C., Mr. McCullough since has served
the company at Greenville, S. C,
Charlotte, N. C., Savannah and At-
lanta, Ga., New York, Chicago and
Detroit.

Ever Ready Founder Dies

A stroke from which he never fully
recovered brought death to John Bart-
lett Kemp, Sr.,
founder of the
Ever Ready Cal-
endar Manufac-
turing Co. who is
credited with be
ing the originator
of the desk cal
endar.

The desk cal-

Kemp endar grew out of

a printing business Mr. Kemp founded
in New York. He retired as chairman
of the board of Ever Ready last Sep-
tember, and two sons — John B.
Kemp, Jr., and Edward T. Kemp —
and a step son — A. Steffee Smith —
now operate the firm.

rh

MODERN STATIONER, AUGUST, 1957 :

PL.

=
N
h

g-time Ww
Globe.
ts own E
rs. He s $
manu-
- until
on are
ce Co,
n The “Vv
‘oledo, : nil “Ww
J
Indus- << = y
Ly will So ie
7 f
~~ It’s a solitaire game, a two-some game, a family
r, game — exciting, entertaining, educational,
—< |" portable. You spill the 15 lettered dice and build
oD Vv N words, crossword fashion. A novel scoring system keeps
\ A S interest high. No board required. Everywhere,
W tp
) Fa anywhere, people are playing SPILL and SPELL.
= a, ® ’ ¢
$00 ~ AN 0 IT'S A SALES SENSATION!
Retail

. . stores are steadily reordering!

ugh v4 G
as em- Reye's $ oOo .
lumbia, NOW! The new DOUBLE SET aaa
a of SPILL and SPELL
nd " For two or more players. Two sets of lettered dice in
uj
ae two different colors. Two new unbreakable plastic cups with
caps. Brass timer. Rule book. Neatly boxed.
This new Double Set will add tremendous volume to all

sr fully SPILL and SPELL sales.
n Bart-
p, Sr,
of the
ly Gl-

ufac-
‘wha is | PHILLIPS PUBLISHERS, INC., 50 Hunt Street, Newton 58, Massachusetts, U. S. A.
‘ith be- a | Please ship immediately:
ginator :o ms | _— doz. Spill and Spell No. SS 102 @ $14.40 per doz. $2.00 retail. Min. 1 doz.
< ot Me. Saeed |

: | —— doz. Spill and Spell Double Set No. SS 205 @ $36.00 per doz. $5.00 retail.

sk cal- OR > NOW —— doz. All-Occasion Address Book No. A 601 @ $7.20 per doz. $1.00 retail.
out of —— doz. All-Oceasion 1958 Date Book No. 701 @ $7.20 per doz. $1.00 retail.
ounded —— doz. Early American Recipes No. 801 @ $10.80 per doz. $1.50 retail.

rman
> Sep _— doz. A World of Good Eating No. 802 @ $10.80 per doz. $1.50 retail.
sho B. —— doz. De Luxe All-Occasion Address Book No. DA-602 @ $14.40 per doz. $2.00 retail.
“mp — Terms: 2-10 E O M. All shipments F.0.B. Newton, Mass., except orders of $50 or more
nith — which will be shipped prepaid.

Name of store

Street Address

City

The ALL-OCCASION The ALL-OCCABION

ADDRESS BOOK
PHILLIPS a

| A WORLD OF |
| hb GOOD EATING RECIPES

Postage
Will be Paid

BUSINESS REPLY CARD
First Class Permit No. 6183, Sec. 34.9 P. L. & R., Boston, Mass.

PHILLIPS PUBLISHERS, INC.
50 Hunt Street
Newton 58, Massachusetts, U. S. A.

es ee ae eel aye

ek, oss

Ogden Parley For

District Ten

Delegates at the District Ten
NSOEA convention in Ogden, Utah,
elected William H. Kistler, president

Retiring governor of NSOEA District 10, Har-
vey Howarth, Odgen, Utah, left, listens with
his successor, William H. Kistler, Denver,
Colo., right, as an elder statesman in the
office supply field, George H. Wolcott, senior
vice president of the Wilson Jones Co.,
Chicago, offers advice.

of Kistler’s, Denver, Colo., to serve as
governor of the region composing

Colorado, New Mexico, Utah and
Wyoming.

Gene Calkins, president of New
Mexico School Supply Co., was ele-
vated to succeed Mr. Kistler as lieu-
tenant governor. Filling a newly
created office of secretary will be Don
Stanfield, Stanfield’s, Cheyenne, Wyo.
The new advisory board includes Bill
Mason, Colorado Springs, Colo., and
immediate past president, Harvey S.
Howarth, Ogden.

Speaking at the two-day meeting, in
addition to the president's troupe, was
E. La Mar Buckner of Ogden, past
national president of the Junior
Chamber of Commerce.

Location for the regional meetings
in 1958 and 1959 were selected.
Denver and Albuquerque were chosen
respectively.

Facit Adds Two Trips
To Sweden To Awards

Two additional all-expense paid
holiday tours to Sweden have been

The new officers of the Rocky Mountain Traveler's Club pause for a minute at the District
10 meeting at Ogden, Utah, to let the photographer take their picture. Left to right are:
president — James L. Conwell, Denver, Colo.; first vice president — Carvel C. McWilliams,

Wheatridge, Colo.; sergeant — Fred Jenkisn,

Salt Lake City, Utah; treasurer — Glen

Barclay, Denver; and secretary — George White, Denver. Dick Youngstrom, second vice presi-

dent, was absent when the picture was taken.

included in the Facit Olympics
awards for distributors and dealers
participating in the sales contest of
Facit calculators, Odhner adding
machines and Halda typewriters.

This brings to four the number of
couples to spend ten days in Sweden
this fall as members of the office
machine firm. Visits to Stockholm,
Gothenburg and other points of in-
terest will highlight the trip.

The extra prizes were established
to provide prizes for the dealer with
the largest dollar volume for the
second three months of the contest,
June, July and August. Scoring re-
sults are based on the dealer’s size
and their sales potential in each area.

Oklahoma Office Machine
Dealers Elect Tulsa Man >,

Installation of a new roster of of-
ficers highlighted the spring meeting
of Oklahoma Office Machine Dealers
Association in Oklahoma City.

Bill Smith, co-owner of the Fay
Young Electric Typewriter Co., Tulsa,
succeeded James Foglesong, Enid, as
president. Mr. Foglesong became
chairman of the OOMDA board of
directors.

Serving with Mr. Smith will be Car-
roll B. Bays, Capitol Hill Typewriter
Co., Oklahoma City, vice president,
and James D. Bushman, Capitol Type-
writer Co., Oklahoma City, secretary
treasurer.

The new president also was selected
to serve his second term as a director
from Oklahoma on the National Of-
fice Machine Dealers Association
board. It was under Mr. Smith's
direction that membership in the
Oklahoma association was doubled
during the last year.

E 3-1654 FRANKFORT, KY.

- - - for more details circle 110 on last page

—— a ll

DID YOU GET YOURS?

Personalized HEBREW NEW YEAR
CARD CATALOG

now available free

2 East 23rd Street @ New York 10, N. Y. @ SPring 7-5810

- - = for more details circle 140 on last page

NEWS

Long Beach Is Scene
Of District 14 Meeting

Delegates attending the NSOEA
District 14 convention at the Lafayette
Hotel in Long
Beach, Calif., re-
ported it as the
“best yet.”

Outstanding lo-
cal contribution
to the regional
meeting was a
Dealers Clinic en-
titled “How Do
You Do It?’ Co-
ordinated by Ernest Martin, Barnum
Hotel in Long Beach, Calif., reported
it as the “best yet.’’

Outstanding local contribution to
the regional meeting was a Dealers
Clinic entitled ‘How Do You Do It?”
Coordinated by Ernest Martin, Barnum
& Flagg Co., San Bernardino, B. F.
Henderson, County Stationers Inc.,
Ventura, and Russell Davis, Alhambra
Office Supply, Alhambra, the clinic

et oe ee ee eS Se O-.o oe. *

J. N. Christianson

was divided into three separate ses-
sions.

At the management clinic, reducing
costs and upgrading profits, and ad-
vertising and promotion were discuss-
ed. Mr. Henderson was assisted by
George Cornell and Tom Burke.

Vernon Vallet and Carl Teele aided
Mr. Martin in the personnel clinic
which reviewed attracting and training
personnel, salary policies and organi-
zational charge and individual re-
sponsibilities.

The third clinic concerned opera-
tions, including inventory control,
delivery program and collection. Along
with Mr. Davis, L. G. O’Connor
and Charles Conley were discussion
leaders.

An inspiring talk entitled ‘$5.00
Down” was delivered by John N.
Christianson, assistant to the president,
Quality Park Envelope Co., St. Paul,
Minn.

The new governor of District 14 is
John Wikle, Wikle’s Stationers,
Phoenix, Ariz., with Carl Grimes, Jr.,
Grimes-Stassforth Stationery Co., Los

Angeles, elected as Lt. Governor,
New Officers of the Golden State
Travelers Club are: Walter Wal
vogel, Los Angeles — president; Wik
liam Lashbrook, Redondo Beach —
first vice president; Willis Clark, Lgs
Alamitos second vice president; ).
W. Montgomery, Hollywood — thigd
vice president; Bob Lauterjung, [gs
Angeles — secretary, and Charles
Evans, Los Angeles — treasurer.

Keeling Joins White & Wyckoff
All of Ohio and parts of Kentucky,
Pennsylvania and West Virginia will
be the sales te.
ritory covered by
Robert E. Keeling
for White &
Wyckoff Mfg.
Co., stationery
manufacturers,
A native
Ohioan, Mr
Keeling has been
Keeling selling in the
northeast since 1938. He will head-
quarter at Bay Village, Ohio.

Markwell Premium
Quality Office Staplers
— designed, styled
and priced for every
stapling need

Here is the

NEW LOOK
' that will bring Markwell
Dealers increased sales

» Markwell Office Staplers now furnished
complete with Staples

Gift, Jewelry, Toys,

Souvenirs & Housewares
SEPTEMBER 1-4

RONEY PLAZA HOTEL
(Air Conditioned)

Miami Beach, Florida

» New lower Dealer prices on Markwell Staples
>» New lower Consumer prices on Markwell Staples
‘> New and exciting Sales Aids

ed te 82 Ld ae a ee a ld a a a

- - = for more details circle 131 on last page - - = for more details circle 108 on last poge

48 MODERN STATIONER, AUGUST, 1957

a new HIGH
IN “HIGH” SEATING!

AGAIN, FRITZ-CROSS presents a pace-
setting new design, this time in a ‘high chair"
with a single-strut, flex-steel back. It offers
more in good looks, more in durability, and

much more in real working comfort.

Fast-selling features include a big, man-sized cushioned-
seat, instant adjustability, silent casters, a full range of
modern finishes & upholstery. Priced right, too!

Why not write today for your copy of the
FRITZ-CROSS “CUSTOM SEATING” CATALOG?

THE FRITZ-CROSS COMPANY
300 E. FOURTH ST. ST.PAUL 1, MINN.

Lasse al

ee
- - = for more details circle 117 on last page

Important Notice!

Our Brief Case Portfolio as pictured here is
protected by Patent No. D-175,389.

Our exclusive design DOES NOT resemble chain store
type merchandise which is being offered as a sub-
stitute. We're proud of the careful manufacturing
ond fine material that goes into our patented Brief
“ay Portfolio and we'll protect our. patent rights
y law.

We are the largest users of the Flexi-Grip plastic
zipper, which we perfected and introduced to the
stationery trade, and have had long experience devel-
eo manufacturing methods with this unique
closure.

Order Sample Assortment Today and Compare

No. 71—Legal Size €-THRU clear plastic rulers and
Made of Spanish e P P

leather grain drawing devices give you a com-
Vinylite, 164% x 12”, ‘
welded Ba fam: plete line to feature for back-to-
ous Flexi-Grip Zi , ° ‘ "
Asst'd brown, fan, school. Their high quality and mul-
black, navy. $9.00/ . eS a
doz. (Wt. 6 ibs.) tiple utility have won world wide

No. 70 — Letterhead renown. They’re priced for profits—
Size. Same high ‘
quality, simpler de- designed for eye appeal—

sign, sized 14 x 11”. 4 . - .
Sen, tan, black, a real “Golden Rule” line.
navy, red. /$7.20/
doz. (Wt. 5 Ibs.)

s ¢ = . . ele

Can be imprinted —
@Full trade and quantity RULERS @ TRIANGLES @ NAVIGATIONAL INSTRUMENTS © STENCILS © PROTRACTORS © OTHER DEVICES
discounts

Se wi ED Wl «=<
ANGLER’S COMPANY CTR tialet linyuny
U.S A.

Flushing 58, N. Y. HART E OR O., co UN.

- = = for more details circle 104 on last page - - - for more details circle 111 on last page

Vou Ll sell more
git items

all year ‘round with

“QUICK-SERVICE”
MONOGRAMMING

The

KINGSLEY MACHINE

imprints on

GIFT RIBBONS
WRITING PAPERS
PAPER NAPKINS
BOOK MATCHES
LEATHER GOODS
FOUNTAIN PENS
LEAD PENCILS
PLAYING CARDS
CHRISTMAS CARDS

and many other

gift items

More Customers Will Come to You
...when you offer fast monogramming
service. Attract “last-minute” shoppers
and promote “impulse buying” with a
Kingsley Machine in your own store.

You'll Enjoy Maximum Mark-up
Kingsley quality monogramming, the finest
available, enhances the value of your
merchandise ... commands higher prices,
helps “‘trade-up” customers the

year ‘round!

Monog ming Makes the Gift Exciting!

Write today for complete information
about profits in Monogramming Promotions!

STAMPING MACHINE CO.
850 Cahuenga Bivd.
Hollywood 38, Calif.

Dept. D-87

- - - for more details circle 127 on last page

NEW PRODUCTS...

(Continued from page 16)

Carton Stapler 24

The Container Stapling Corp.
has announced the latest innoys.
tion in Automatic Tap-Toud
staplers.

Model Tap-A is equipped with
a stapling head, air operated with
fully pneumatic controls and with
air valves operated by mechanical
means. Fully equipped with gir
filters, regulators, lubricators and
gauges.

New Ledger Package

Ledger sheets of Luckette Loose
Leaf, Limited, now are packaged in
a new, hinge-top box that not only
keeps the sheets cleaner but sim-
plifies their removal from the pack-
age whether the box is in a desk
drawer or in a stack of boxes on a
shelf.

A thumb hole in the bottom of the box enables the user

to push the sheets up for readier access in the box.

Glass Christmas TrayKards
iia . For the first time, Houze
sculptured glass Christmas

ae §=6=|'TrayKards will be avail.

; wolphy CPEETIRC, able to dealers throughout

SK : 4
S65 sf

the United States for the
coming holiday — season
market, Servo Sales @.
has announced.

The TrayKards, in ad-
dition to carrying season’s greetings in an unusual way, are kept
by recipients for use as pin trays, coasters or ashtrays. Colors, im
cluding those in imprinted personal names, are burn-proof, alcohdl-
proof and scratch-proof.

Four-Arc Swivel Lamp 27

A new lamp built with an all-
angle swivel that permits move-
ment in four different arcs is
now available through J. A.
Berko Manufacturing Co.

Known as the Berko-Lite, the
new lamp provides complete free-
dom in choice of positions and
height adjustments, a feature which the maker claims has never
before been obtainable in any desk or table lamp. Functional in
design, the lamp is available in 12 decorator colors.

New Card Designs 28

More than 160 new Christmas card designs are featured i
the line Masterpiece Studios, designer and producer of name
imprinted cards, is offering for 1957.

MASTERPIECE

Three card albums are available for customer orders —
featuring deluxe cards and the third displaying popular
cards. The company refers to its 1957 line as “The
Preference Look’.

50 MODERN STATIONER, AUGUST, 1957

wholes:
Retail

e
Wholes

Snippo
exposec
Structec
each ..

1 dozer
2 dozer
3 dozer

MO
4301

—————

age 16)

Corp.
innova.
- Touch

d with
-d with
id with
hanical
ith air
TS and

e, Houze
christmas
be avail-
roughout
; for the

season
ales Co.

s, in ad-
are kept

olors, if

, alcohol-

27

has never
ctional in

eatured if
of name

andere

NU-ART

ST AGAIN
NOW WITH

NU-DECOR

ENVELOPES

“a symphony of color”

NU-ART’s fabulous innovation of dec-
crating Christmas card envelope flaps
created a sensation at the recent New
York show. Buyers everywhere are
hopping on the NU-ART Christmas
Card bandwagon featuring Nu-Decor
envelopes.

Your customers will be able to order
Christmas Cards with Nu-Decor en-
velopes from our NU-ART DELUXE,
CONTEMPORA, ETCHCRAFT and
NATIVITY-ART albums ...and at no
extra cost! Write for free samples and
information.

NU-ART ENGRAVING CO.
5823 N. RAVENSWOOD AVE.
CHICAGO 26, ILL.

- - - for more details circle 137 on last page

Kietto: THE HANDIEST
“CARTON CUTTER MADE
@ Splits Cases and Cuts

Off Tops Cleaner and
Quicker!

e Ideal for Making
Carton Displays

@ Can Be Carried in
Pocket!

Kutto is the handiest tool ever made for the receiving and shipping
room. Made of heavy quality steel, it will stand a life-time of hard use.
Kutto is now available to you for re-sale purposes . . . contact your
wholesaler or write us. Postpaid
Retail Price, 1 Kutto with blade and 5 extra blades in handle... .

CRE BOUTREE a. cnrrcccercscseccescopenscosseccecnsensentecnoonsscsocneessnesstnecsssoesoosognssose $1.25
Wholesale Price, 1 Dozen or more $10.00 per doz. f.o.b. Chicago.

Snippo

STRING
CUTTER

@ CUT STRING,

: TWINE OR ROPE
Snippo is the safest string cutter on the market . . . it has no
exposed blade and it is impossible to cut one’s self. Sturdily con-

structed of heavy steel and is plated to prevent rusting. Retail price,
each .... 1.25

WHOLESALE PRICES, F.O.B. CHICAGO
1 dozen or more, with 5 extra blades, per dozen
2 dozen or more, with 5 extra blades, per dozen
3 dozen or more, with 5 extra blades, per dozen
Manufacturers of Precision Cutting Tools

Write for Circulars

MODERN SPECIALTIES COMPANY

4301 W. Ogden Ave. Dept. MS. Chicago 23, Ill.

a

WHO-O0-0-O

are wise owls!

Those who want more party profits

order Paper Art’s fall patterns’

@ You'll find exciting holiday ideas in Paper

Art's new Fall and Christmas Catalog Supple-
ment. Send for it now ... and profit by sales
from your early selections.

Paper Art Company, Inc. + 25 yrs. in America’s finest stores

3500 North Arlington Avenue, Indianapolis 18, Indi

@ Please send your new Fall and Christmas Catalog Supplement.
Store Name

Address

City State

Looe conaamacasoasaessacesesese

- - - for more details circle 135 on last page

- - « for more details circle 139 on last page

Judged “friendliest of the 24 offices entered in the Parade of Offices during Office Improve-
ment Week in Minneapolis was the headquarters of the Attorney's National Clearing House.
The week was a pilot test of the national promotional campaign, “Better Offices in Wood”,
scheduled for September. The winning entry employs randomplank hardwood plywood, wood
furniture and a cheery fireplace.

VIEWS of the
NEWS

Sales personnel of the Wholesale Office Equipment Co., representatives of the H-O-N Office
Equipment Co. in the western states, gathered at San Francisco for a two-day sales conference
with H-O-N officials. New H-O-N desks and the Shannovue line of visible record equipment
received major attention from (left to right) John Hahn, H-O-N, Muscatine, lowa; Henry Trow-
bridge and Bob Young, Seattle; Dean Wimer, Denver; Bill Perrine, Los Angeles; Howard Boardman,
Denver; Ray Ruggiero and Walt Kinne, Los Angeles; Herb Peterson, Lee Hale and Sibley Smith,
San Francisco; and William Duval, Muscatine, H-O-N sales manager.

52

Selection of Mrs. Louise Fort Kinney, a teacher
at the Baton Rouge, La., High School, as 1957
high school business teacher of the year has
been announced by the National Office Man.
agement Association. Chosen for her outstand.
ing knowledge and understanding of teaching
methods and her close work with business ang
industry in behalf of education, Mrs. Kinney
received a Gold Key award at NOMA's inter.
national conference and exposition in Detroit,

New home of the Great Lakes division offices
of Olivetti Sales Corp. is in this imposing
structure at 332 N. Michigan Ave., Chicago.
Growth of the corporation's activities since
the divisional offices were first opened 3%
years ago necessitated the move. The division
supervises marketing of more than a dozen
different products of the Italian firm in Illinois,
Indiana and Michigan through 140 dealers.

MODERN STATIONER, AUGUST, 1957

y “TA

This unique new Regency Catalogue...

features

teacher
as 1957
year has
ce Man.
butstand.
teaching

ness and

Kinney new
\'s inter.
| Detroit,

striking
faces

Regency’s exclusive and revolutionary new process offers
superior Heliograving* with all these advantages:
*(not to be confused with engraving)

e greater sharpness and clarity of letters

e new effects with superimposed and angled letters
e joined letters in the most favored scripts

e speedier production for prompt delivery

e superior craftsmanship at an amazingly low price
FREE: Completely New Flower Wedding Line Catalogue features:—

exclusive new scripts ® wide selection of ever-popular styles ® postpaid
shipment within two days of order ® liberal 50% discount

Mt

For your FREE copy of the new Flower Wedding Line Catalogue, address your request on your business letterhead to:

REGENCY THERMOGRAPHERS, 28 West 23 Street, New York 10, N.Y.
"a erg SO —

—— °
Paagvetic Seome || “HEINES PUBLISHING CO., INC."

on offices {
imposing
Chicago.
ties since
ened 3%,
e division
a dozen
in Illinois,
) dealers.

j Creators of card playing

accessories for over 25 years

Bringing you to a “KING SIZE” line of
Card Playing Accessories . . .

Tallies Playing Cards
j Placecards Card Table Covers
j Scorepads Bridge Party Paks
f Rulebooks Bridge Ensembles
Goren Items Notes and Stationery
| “TACK UP'’ MEMOS, SHOPPING Lists <<] ; See these Fast Selling Items in Room 905—Palmer House—
magmetically? Chicago Gift Show—Aug. — po at ali leading Gift Shows
this Fall.

Anovel and practical accessory tor the whole family!
Enamel finish in red, white, turquoise and yellow.
Big memo roll holds yards of paper . . . takes
standard adding machine tape refills. Pencil chained
in place . . . can’t be lost. Includes three smartly-
styled lifetime magnets. One ideal size (9” x 13”).

DeLuxe model, copper finish, $3.95

Write for our new 1957 catalog

HEINES PUBLISHING CoO., INC.

Pa) PRODUCTS $2.99 123 NORTH THIRD ST.

Division of KETCHAM & McDOUGALL, INC., Box 15, Roseland, N. J.
Send for catalog describing complete Pat line:
Stamp Keeper * Tape Keeper ReelRiter « Pin-On Pencil ¢ TelAttach Pencil

Key Keeper *« Rememo « Phone Pad « Magnetic Pencil i MINNEAPOLIS 1, MINNESOTA
oT, 1957 - = = for more details circle 126 on last page - - = for more details circle 123 on last page

There’s Romance In Erasers

aged persons realize, when they
reach for an eraser to rub out a
wrong letter or word, of the romance
connected with the development of
this product.

Even Christopher Columbus, who
saw the natives of the West Indies
using a ball made from the gum of
a tree on his second trip to the new
world, could not envision the vast
number of products to be produced
from this source — rubber.

The advent of the eraser, as we
know it today, was largely due to a
second Christopher over three and
one-half centuries later. Christopher
Roberts, who is recorded as the first
American manufacturer specializing
in the manufacture of erasers, began
his operation in Providence, R. I., in
1854.

Europeans of the 16th century
relegated rubber to the status of a
freak when they observed its bounc-
ing quality. Priestly, the British

scientist who discovered oxygen, ex-
amined the costly material called
caoutchouc, and labeled it ‘‘a sub-
stance excellently adapted to the
purpose of rubbing from paper the
marks of a black lead pencil.”

Rubber’s natural reactions to tem-
perature — stiffness with cold and
soft, stickiness with heat — slowed
the development of rubber articles.
One of the earlier inventions was
the garter, and later a wrist band
for gloves. Then Charles MacIntosh
dissolved rubber in a volatile sol-
vent and, applying the solution to
cloth, evolved the raincoat which
still bears his name.

It was almost midway through the
19th century when Charles Good-
year in America, and Thomas Han-
cock in England arrived at the same
result independent of each other
which opened the way to rubber’s
wider use. The change called vul-
canization was achieved by combin-

ing sulphur with rubber and heat
ing the mixture:

It was Hancock, however, who en.
visioned a need to extend the rubber
production center beyond the Ama
zon and its tributaries. Due to the
wild nature of the country, and the fag
that there was no cultivation and
little protection of the trees, the
supply was necessarily limited. Han
cock was instrumental in convincing
the director of Kew Gardens in Lon-
don, to attempt to raise rubber plants
from Brazilian seed. Plants raised
from these seeds were shipped to
Ceylon and later transplanted in the
East Indies initiating the plantation
rubber industry.

Through this momentous history,
rubber's use as an eraser was by
passed. But, with Goodyear’s process
of vulcanization patented in 1844
control of eraser quality became pos
sible, and ten years later Christopher
Roberts went into this new field
His business was small, but his prod-
uct was quickly recognized. The
business grew, and in 1860 a transi-
tion was made to Newark. By 1874
Ford’s Industrial Interests of Newark

spoke of him as “one of the largest
manufacturers of the country in his

special field of production.”
When Christopher retired, his
nephew, Weldon Roberts, took over
the business. Long before color if
merchandise was recognized as aff
important factor in sales appeal, he
brought out erasers in the reds and
greens so familiar today. In the

WRITE FOR FREE BROCHURE AND SAMPLE CARD!

BOX 94... WEST CARROLLTON, OHIO
- - - for more details circle 154 on last page

54

LIVEN UP
YOUR

SALES!
WITH

THE PREFERRED DAILY AT THE
CHICAGO CONVENTION

THE MODERN STATIONER CONVENTION

Let MODERN STATIONER CONVENTION DAILY
work for.you this Fall.

DAVIDSON PUBLISHING COMPANY

250 Fifth Avenue, New York 1, New York
221 North LaSalle, Chicago 1, Illinois
405 East Superior Street, Duluth 2, Minnesota

DAILY

MODERN STATIONER, AUGUST, 1957

ONCE AGAIN! fcr Greater ““Acrost the Counter” Sales .

PT he v

New wonderful items! Twenty-one proven “sales getters’ — many never
before seen in the Smithcrafted line — nevertheless known to be exceptionally
high in utility value and gift appeal . . . designed for beauty, convenience and
durability. You'll want to see and display them all.

New decorator colors! Now, available in seven ultra smart colors, dis-
tinctive gold decoration, rich padding and unmatched lustrous beauty of
exclusive KIDTEX — all complimented by the well-known S. K. Smith master
craftsmanship. All items individually boxed. New minimum package—6 pieces
assorted colors—your choice.

FREE illustrated catalog on request

THE S. K. SMITH COMPANY, 2857 North Western Avenue, Chicago 18, Illinois

225 Fifth Avenue, New York, N. Y. 122 Merchandise Mart, Dollas

Now, a single paper punch does a double job!
Clix model 32 converts instantly, simply by
snapping adjusting button. Punches 2 or 3
holes as required. Takes sheets from 6” to 12”
long. Gauge-marked in 1” gradations. Lists
at $6.50.

Order from your wholesaler

MODEL 32... For 3-hole punch-
ing, 4" dia. spaced 41%” on cen-
ters. For 2-hole punching, \”
dia. spaced 2%” on centers.

NEW ENGLAND PAPER PUNCH CO.
NATICK, MASSACHUSETTS

WESTERN REPRESENTATIVE-HARRY HENKEL ASSOCIATES
Western Merchandise Mart, 1355 Market St., San Francisco

- - = for more details circle 136 on last page

- « = for more details circle 150 on last page

for-volume profits...

“eg ~ CARBON PAPERS
~ and TYPEWRITER RIBBONS

Write

is the RIGHT line
to feature

Top profit for you is assured
because the name WRITE
guarantees top quality and
top performance for your
customers.
Easy-to-handle WRITE carbon papers
make more copies, make cleaner carbons,
and are more economical to use.
WRITE typewriter ribbons produce clear-
est, crisp, uniformly sharp letter — and last
a long time, too.
Make certain of your repeat sales and cus-
tomer satisfaction by featuring this sales-
boosting line.
“When it’s WRITE it’s RIGHT.”

Promptest deliveries, always. Send
for samples and discounts today.

WRITE 420 Lexington Ave., New York 17, N. Y.
INCORPORATED Factory: Bridgeport, Conn.
- - - for more details circle 159 on last page

ensuing years, two more expansion
moves were required, with Roberts
erasers being produced on their pres-
ent site since 1932.

According to Garrett Roberts, Sr.,
current president of the Weldon
Roberts Rubber Co., visitors to the
modern factory often express sur-
prise that the entire process of manu-
facturing erasers from crude rub-
ber is possible in one plant. It is
even more astonishing to them that
the whole factory is devoted to the
production of just erasers.

Weldon Roberts Erasers, which
“Correct Mistakes in any Language,”
are fabricated from materials gather-
ed from all over the world. Bales
of crude rubber#rrom the East Indies
must be refin’d on large, heated
rollers in order. to mix properly with
the pigments and minerals necessary
for good erasers. Nor is pure rub-
ber alone acceptable as an eraser to-
day. Formulas for ingredients and
developed processes are as essential
to the manufacture of erasers as they
are to any rubber product. Those

used are based on knowledge of
chemical reactions and on careful
data which has been compiled as a
result of four generations of experience
in eraser manufacture.

Weldon Roberts Garrett Roberts

Among the ingredients which are

not available in the United States
are colors from China and Mexico,
and minerals from England, Canada
and Italy. When these compounds
are mixed with refined rubber on
mills (steel rollers which knead and
distribute the chemicals evenly) the
whole mass gradually blends into a
smooth, even color and consistency.

As it comes off the mills, this
compound is soft and pliable and

can be rolled into sheets, where jt
may be squeezed into sheets of ap
exact thickness of a calendar, of
after it has been formed into a solid
block in a heavy press, it may be
sliced to the required thickness on
the cutting machine.

At this point most eraser stocks
look alike: large flat sheets of red,
white, gray or green eraser com.
pound. The different styles require
different treatment.

As an example, the three layer
typist eraser, which was invented by
Weldon Roberts, comprises two thin,
red sheets of pencil-eraser compound
which are cemented to a single sheet
of gray ink eraser. Firmly pressed
together, these three sheets of rub.
ber become tightly joined into a
single sheet. Cut into strips of an
exact width, it is fed into a punching
machine which dies out the octagon-
al erasers with a minimum of waste,

These blanked-out disks are pow-
dered with talc to prevent sticking
and laid on open pans which are
placed in an oven and heated for the

BAGS — BAGS

— “n” — BAGS

MEANING, OF COURSE—*—§CHOOL BAGS

— AND BEAUTIFUL ONES, TOO —
PLAIDS seem to dominate the present season’s pattern.

it BOOKS — BOOKS — “n’ — BOOKS
| MEANING, OF coursE—*—COMPOSITION BOOKS

OF ALL KINDS - SEWED AND WIRE BOUND
MEMORANDUM BOOKS
TABLETS ——- PADDED AND WIRE STITCHED
(A Big Variety of These)
CRAYONS ALL KINDS
STUDENT’S PAINTS & BRUSHES
PENCIL SETS IN SPLENDID VARIETY
RULERS OF ALL KINDS
PROTRACTORS IN GREAT VARIETY
WEB BOOK STRAPS
RING BINDERS IN GREAT VARIETY
(including new pastel shades)
BLACKBOARD ERASERS
CHALKS * ALL KINDS

In case our salesman has not called to see you, won’t you come
in and look the lines over? We think we can make your visit
quite interesting.

Buy from Your Wholesaler

A. L. SALOMON & CO., Inc.

Wholesale Stationers
ALUMINOID PENS
NEW YORK 10, N. Y.

Tae Y

a) Pa Tn iid
ime tadial
atta ‘re

i ‘Hh
1) Serer "

fl

257 FOURTH AVE.

- - = for more details circle 147 on last pes

56 MODERN STATIONER, AUGUST, 1957

ere it
of an
ir, Or
| solid
ay be

-SS On

stocks
f red,
com-

require

layer
ted by
0 thin,
pound
> sheet
ressed
f rub.
into a
of an
nching
‘tagon-
waste,
> pow:
ticking
ch are

for the

$

ey

me
‘isit

Take a long-time favorite,
Apsco’s Atlas pencil sharp-
ener; add nylon pinion gears
that reduce the noise factor
almost 100% while adding
immeasurably to the service
life of this famous model, and
you have a best-seller! Atlas
is another in the famous line

that is
APSCO...

Apsco products inc.
Los Angeles, California

Rockford, Illinois * Toronto, Canada

- - « for more details circle 105 on last page

PROFITUNITY

Dealers have an opportunity for greater profits selling
ovr line of insulated record containers.

NEW — FIREPROOF 1 drawer files on stand with

ball bearing casters —— easy to move.

ad Overall
i es Height on

ie Stand 30”
al
Drawer full

ball-bearing
roller suspension

.

Equipped with YALE pin tumbler key lock
Inside drawer specifications

Model 501-L — Lettersize Model 501 LF Legal Size
26” 26”

Height — 1014” Height — 101,”

Furnace tested for one hour at 1700°F. Has the Class C One
Hour label of the N. Amer. Safe Ass’n. Full 15” wall of ap-
proved insulation.

MIDWESTERN MANUFACTURING CORP.
Indianapolis 4, Indiana
“Safety is our Business’’

- - - for more details circle 134 on last page

last pose
ST, 1957

Offer ROWLES

THE FINEST NAME IN
WALL HANGING CHALKBOARDS
_AND BULLETIN Poarr

Framed in wood or aluminum, there’s a size and
style for every use—school, office, store, industrial
or home. Chalkboards are in See-GREEN or black;
cork bulletin boards in tan. All Rowles bulletin
boards and chalkboards have brand acceptance, and
are priced right for quick turnover. Sell the line that
sells itself—sell Rowles!

Many other styles available including boards with
easels and floor stands.

Get the facts—Write today for Dealer Catalog!

E.W.A. ROWLES CoO.

MANUFACTURERS OF SCHOOL EQUIPMENT
114 N. Hickory St. / Arlington Heights, Ill.

- - = for more details circle 146 on last page

CONCISE EDITION

"The biggest
WEBSTER‘S

thing that ever
happened in

of ™ e ne American L

eu: ive

Pres., Burrows
Brothers

MOST UP-TO-DATE
MORE THAN 100,000 ENTRIES
(25% MORE THAN ANY DICTIONARY NEAR THE PRICE)

896 pages ¢ Over 600 illustrations

WEBSTER’S NEW WORLD DICTIONARY

OF THE AMERICAN LANGUAGE

CONCISE EDITION

Write for liberal discount schedule

THE WORLD PUBLISHING COMPANY « Cleveland 2, Ohio

- - = for more details circle 158 on last page

vulcanization process. The smooth,
finished form is achieved by dump-
ing them into revolving barrels,
where they roll and rub against each
other until every rough edge has been
worn off. Finally they are washed
and dried and the fiber disks which
give support are attached.

Mr. Roberts added that the ro-
mance in erasers is combined with a
good deal of work to achieve the
finished product—an article that in-
sures that “no mistake is perma-
nent.”

CHRISTMAS GIFTS...
(Continued from page 21)

ings of most stationery salesmen

when he pointed out that competi-

tion guides the practice.

“Our firm feels that if it failed to
participate in gift giving, it would
suffer competitively. If we could be
sure that our competition would dis-
continue the practice, then we would
be happy to follow the same path.”

A Portland, Ore., dealer reports his
company gives either a box of candy
or cheese to each customer each

Christmas. Some of the larger ac-
counts may receive, instead, a special
item of desk top character.

A Denver stationer gives a gift that
keeps coming every week — a sub-
scription to Business WEEK maga-
zine. Salesmen select the individuals to
whom they want to give, submit the
list to the company, and the firm then
pays two-thirds of the cost with the
salesman picking up the check for
the balance. That practice tends to
make the salesmen highly selective in
their choice of recipients.

Welcome objection on the part of a
growing number of companies to
having their employees receive Christ-
mas gifts is reported by a Birmingham,
Ala., dealer. Where the companies
have not established a rule against
gifts, however, the firm’s salesmen
feel that they are at a competitive dis-
advantage if gifts are not given. In
such cases, the company pays the en-
tire bill — which normally runs be-
tween $600 and $800 a year. There
is no standard gift — ties, candy, hats,
even an occasional bottle of holiday
cheer being among the gifts given.

CHECK LIST...

(Continued from page 26)

¥v Is there a box of Christmas wrap.

ped cigars on the boss's desk
for freinds of the firm, very good
customers, and others who drop in?

Are plans made to reduce to an

absolute minimum the work fe.
quired on Christmas Eve and to close
up the business as early as possible?
This is the one day of the year al]
employees will want to spend as much
time as possible around the family
tree.
Vv Don't forget members of the board

of directors and executive staff
at holiday time. An informal get-to
gether will help insure harmonious
working within the group during the
year ahead.

Special envelopes used in the

firm's correspondence with Christ-
mas designs cost very little extra and
will build goodwill among those to
whom they are sent.

Each of these points is worthy of
consideration in the firm’s program
for the coming holiday season. All are
potential goodwill builders.

PACKAGED

PURE RUBBER BANDS

NEW FAMILY OF BOXES

TO

sold only through recognized wholesalers

PLYMOUTH RUBBER COMPANY, INC.

since 1896

CANTON, MASSACHUSETTS

SANS

EE 8 IT

aoc aE

+ = = for more details circle 143 on last poy?

*

po

Guide
and {
pend
ing |
filin

X-roy
able

filing
comp

qUIL

thy of
rogram
All are

—

ce disploy
/¢om

Look at Dennison Vue-Pakt Tags
the way your customers do!

... pre-priced, pre-packaged in see-through
polyethylene bags for easy, self-selection shopping.

Tremendous selection — shipping, marking, Strong, transparent polyethylene bags with price- A compact hard-working tag salesman.
metal rim, printed sale, ‘hello’ identification marked tops protect merchandise from soiling. Con- Rotary unit displays an assortment of ship-
ond fiber waterproof locker tags. venient retail units. Bag tops punched for peg-board ping, marking, metal rim and printed sale

displays or fixture shown at right.

For more information write

tags. Eye-catching tell-to-sell card. Order as
VP320 Display Assortment. Cost $15.64 —
Retail Value $23.45. No charge for rack.

S) > It's easy to see why smart retailers everywhere
RNNNSOW stock, display and sell Dennison Vue-Pakt Tags.

Framingham, Massachusetts

- - - for more details circle 113 on last page

Pat. Pending

THE HANGING FOLDER WITH ADJUSTABLE
METAL TAB

Guide-O-folders increase the speed and accuracy of filing
and finding. All weight of the folders and contents is sus-
pended on the steel side frames, eliminating all the pull-
ing and tugging usually encountered by file clerks in
filing and finding. Made in 5 sizes—Letter, Legal, Invoice,
X-ray and LO-FOLDERS for 5 drawer files. The adjust-
able metal tabs make them readily adaptable to every
filing system. Send for free sample and the GUSSCO
complete catalog of filing supplies.

GUIDE SYSTEM & SUPPLY COMPANY |

335 Canal St., New York 13, N. Y.

Gussco Sales Inc., 337 Winston St., Los Angeles 13, Calif.

2 RN RN SERN ARTE

- - + for more details circle 121 on last page

IN MODERN OFFICE STANDS
QUALITY MADE BY KOL!

Now you can have new, exciting Decorator Colors
in finest quality office stands designed and
mode by KOL, Inc. At no extra cost all your
office machine and typewriter stands can be color
coordinated. Choose from Mist Green, Forest
Green, Desert Tan, Mahogany Brown and Hoam-
mergrain Grey.

Every stand equipped with exclusive ‘NOISE-
STOPPERS’ for office quiet as well as other KOL

specic! features thet mean the best for your
office needs.

Write today to DEPT. MS for complete
details and color brochure.

- - = for more details circle 129 on last page

Pati OB cate stiotin a

we

ie

In the interest of further acquainting retailers throughout the
United States with the activities and functions of the Wholesale Sta-
tioners’ Association, MODERN STATIONER AND OFFICE EQUIPMENT
DEALER 7s pleased to announce that a monthly column by Donald S.
Frey, secretary-treasurer of WSA, will appear in each issue.

Mr. Frey, who is an attorney in Evanston, Ill., spent several
years as an active executive of another trade association prior to suc-
ceeding Harold C. Whittemore in the Wholesale Stationers’ Assoc-

iation post.

highly significant pamphlet re-
cently issued by the U. S. Cham-
ber of Commerce, entitled “The
Value Added By Distribution,”
points out, after noting the increas-
ing complexity of our system of dis-
tribution in today’s economy of abun-
dance, that “extraction, manufactur-
ing and distribution are all part of
the production process. They are in-
dispensable. They are productive. All
three activities require the use of the
four factors of production: land,
labor, management, and capital. But,
these factors of production are not
free. Their cost is reflected in the
price of goods.” And this price or
value is determined by the number of
“utilities” added (to use an econom-
ist’s phrase) — ‘‘form utility,” “place
utility,” “time utility,” and ‘‘posses-
sion utility.”

We are coming to recognize tha‘
production is not just making a sta-
tioner’s product (creating “form
utility”). Production is the creation
of value by adding all four utilities to
new materials. To the “form utility”
provided by the manufacturers of
stationers’ products, “place utility”
is added by having a product where a
dealer can obtain it, “time utility”
by having it when the dealer wants it
and “possession utility” by selling it
to the dealer. So, you see, three of the
four utilities (time, place, possession )
are added by distribution or by the
service wholesaler.

So misunderstood and dimly
recognized were the functions of the
service wholesaler in the stationers’
products industry that the WSA, for

A

60

the purpose of highlighting and im-
proving these functions, has called its
whole 1957 program “Toward New
Dimensions In Merchandising Sta-
tioners’ Products Through Whole-
salers.”’

These “New Dimensions in Mer-
chandising”’ are no more and no less
than the various activities that a ser-
vice wholesaler in any industry must
do to create value by adding time,
place, and possession utilities. The
Chamber of Commerce pamphlet
described 10 types of functions,
grouped as follows as to when they
occur in the distribution process:

1. Finance A committee in
our industry is appraising this activ-
ity, with cost of doing business sur-
vey proposed. A mutual effort will
be made to strengthen the wholesal-
ing operation financially so that the
following nine functions can be bet-
ter performed.

2. Market Research The newly form-
ed market studies industry committee
recognizes that the facts of the mar-
ket must be known before intelli-
gent business decisions can be reach-
ed. If the companies cooperate, re-
sulting research will benefit all. The
stationers’ products industry is es-
pecially complicated and diverse with
the wholesaler firms selling many
different classes of items to different
retail outlets.

3. Product Planning and Preparation
Service wholesalers should and do
provide courses to manufacturers on
new products and preparation of a
selling program for such products.
4. Advertising and Promotion Spe-

costs

cial industry committees are w Orking
on ways to provide wholesalers
salesmen with more information op
advertising and promotional techpj.
ques to pass on to the dealers,

5. Selling And Sales Management 4
survey indicates that WSA wholesal-
firms are holding an increasing num.
ber of sales meetings for their sale
men with manufacturers being pot.
mitted to send representatives to sug.
gest better selling techniques. The
wholesalers themselves are holding
“sales clinics’ for their dealers which
discuss new selling ideas. The cos
committee is planning a survey to
study the salesmen hiring, superyi-
sory and employment practices.

6. Transportation An industry com.
mittee, recognizing the transporta-
tion cost savings that dealers achieve
by buying from wholesalers, is still
exploring ways to achieve lower
transportation charges for the whole.
saler.

7. Storage and Bulk-Breaking A
packing and packaging committee,
to offset the mounting warehouse
costs with broken packages, is seek
ing to revise some cartons coming to
wholesalers’ warehouses so that there
are less units in the carton. The com-
mittee, made up of both manufactur.
ers and wholesalers, is also seeking
to design packages that will serve
the self-service trend in retail stores.
8. Risk Management Service whole-
salers assume for manufacturers and
retailers the risk of fire, theft, de
terioration, price declines, technical
and fashion obsolescence. This skill
ful risk management is one of their
essential services. Committee is pres
ently at work on the idea of credit
services.

9. Buying This is one of the most im-
portant services of the wholesaler.
The buyer of a service wholesaler is
an expert on all lines of stationets
products and is in the position of be
ing able to predict how many of
what kind to buy. His knowledge i
passed on to the wholesalers’ sales
men who provide inventory controls
for the dealers accounts, keeping the
stock balanced and showing ead
dealer new, profitable items to buy ®
round out his stock. Thus, the set
vice distributor earns for his dealet
faster turnover and more profit 02
each dollar of capital.

10. Pricing Essential to success

pd
MODERN STATIONER, AUGUST, 1997

eh YP w/

=

ay 5

orking
salers
On on
rechni-
S.
lent A
olesal:
num.
r Sales.
Bi pot
to sug.
s. The
olding
; which
he cost
rvey to
upervi-
es.
ry com.
1sporta-
achieve
is stil]
lower
- whole-

cing A
nmittee,
rehouse
is seek-
ming to
at there
he com-
ufactur-
seeking
ill serve
il stores.
> whole-
rers and
reft, de
rechnical
his skill-
of their
> is pres
of credit

most im
1olesalet.
lesaler is
rationers
on of be-
many of
wledge is
rs’ sales
- controls
eping the
ing each
to buy to
, the ser
ris dealer
profit 2

The different game
that sells itself . - -

—
TAN \ DERBY

one of 3 profitable new travel games

Low cost, full mark-up impulse gift item that
generates its own repeat sales. Bright packag-
ing designed for profitable self-selection.

Write for new catalog and price het
(. SCOTT BLAKESLEE & ASSOCIATES © Travel Game Publishers

BOX 174 GRAND RAPIDS, MICHIGAN

- - = for more details circle 107 on last page

“Silh Effect »
the most unusual napkin. Sheer silk-like texture. Selis on
sight. Lovely assortment in two sizes. Prompt shipment.

1 doz. ea. luncheon and cocktail size $14. 20 plus postage. {
Write for price list our te line q imports for
unusual gifts, including lovely new plastic coated playing cards.
Represented ot oll major gift shows.
Permanent Show Rooms
New York - J. Kenneth Zahn ew - The ae | Co.
225 - 5th Avenue 1598 Merchandise Mart

FRED BAUMGARTEN

EXCLUSIVE IMPORTS Dept. E-8
1000 Virginia Ave. N. E. Atlanta 6, Ga.

o-- for more e details circle 106 on last page

A NATIONAL LEADER WITH OVER
7,000 DEALERS THROUGHOUT THE
UNITED STATES!

SAXON PAPER CORPORATION
WEST teth STREET - NEW YORE Il, N.Y
- - - for more details circle 148 on last page

eee A NEW iDEA FOR WRITING

THE Already a best-seller in over-the-
counter sales in test markets, the
KOH-I-BALL Pencil promises to be an
even bigger hit in 1957. Top styling,
streamlined nose-piece and beautiful
finish—together with the interchange-
able refill feature which means ‘sub-
stantial savings to the customer and
repeat sales to the dealer—make the
KOH-I-BALL a must on every buyer’s
list.

RETAIL 29c EACH (Blue/Black Refills 15c¢ Each)

Complete range of refills with color-

coded tips for quick identification in-

#
cludes: (1) Regular Writing (2) Fine
= Ball for Accounting (3) Blue-Black
(4) Colors (5) Liquid Lead (6) Repro-
ducing.

The popular double-ended KOH-
KOH-I-NOOR PENCIL CO.

I-BALL, with Red and Blue points at
TLOOMISURY, NEW JERSEY opposite ends still only 49¢ each.

- - = for more details circle 128 on last page

distribution of any product, the price
must be low enough to attract the
customer and high enough to cover
the cost of handling an anticipated
volume of sales. Recommendations
have come from the industry to sim-
plify several pricing practices. Ser-
vice wholesalers are diligent in keep-
ing dealer accounts aware of all pric-
ing changes by issuing catalog sup-
plements promptly.

All ten functions are essential in
the distribution of goods. Now, the
U. S. Chamber of Commerce is pro-
posing that not only in our station-
ers’ products industry, but in every
industry, the Bureau of Census col-
lect and publish such statistics on the
“value added by distribution” as a
foundation for constructive achieve-
ment.

The method proposed is the in-
stitutional basis: namely, collecting
figures from wholesalers and _ re-
tailers. The formula would be sim-
ply: the total dollar value of net
sales and other operating receipts,
minus the cost of goods sold and
the cost of supplies, containers, fuel
and purchased electric energy. The
resulting figure is the value added by
distribution.

Use of value added data will help
to view costs in their proper perspec-
tive. While cost is a measure of in-
put, or of what a business spends or
puts into its activities, value added is
a measure of the output produced by

such costs. Thus value added is really
the value received for the costs incur-
red. To look at costs by themselves,
without knowing what was received
for them, tells little.

Application of the value added
concept to the field of distribution
would necessarily result in improved
public relations. As in manufactur-
ing, it would tend to shift the em-
phasis from costs and wastes to value
added, and from a negative to a
positive, constructive approach to
the problems of distribution. The

value added concept would tend
emphasize the productive nature
distribution activities and the prod
tivity of the persons engaged
these activities. It would help g
the argument as to who or what pal
of our labor force is or is not produ
tive — and whether one person ¢
type of labor is more productive
another from the standpoint of g
entire economy. Since workers in ¢
tribution do add value, adoptions
this concept would be a worthy
step in setting the record straight

eceding the month in
um Order:

_ CLASSIFIED ADVERTISEMENTS

Deadline for aomnaed advertisements is the fifteenth of a get month

which the magazine is pase. RATES:
$4.50. Names and address are to be
Initials or sets of figures are to be counted as one word.

word,

included in , X, count,

Fine Leather Desk Sets
Pads and Accessories

CATALOGUE NO. 56
ON REQUEST

Stationers Specialty Corporation
19 W. 21st St. New York 10, N. Y.

for more details circle 151 on last page

62

HELP WANTED

HELP WANTED

Midwest, Southwest and West Coast man-
ufacturer’s representatives for well estab-
lished firm making ~ 4 quality line of
Gift and Stationery leather goods. Backed
by New York Showroom. Fully protected
territories. Mention lines now carried and
length of experience in first letter. Liberal
commission. Box 146, Modern Stationer
and Office Equipment Dealer, 405 East
Superior Street, Duluth 2, Minnesota. tf

Representative needed for East Coast
States and New England States, for well
known line of Party Favors, Gift-wrap,
Tie-ons, Packaged Party Goods. Samples
—y and quickly handled. Our line
should help sell your other lines to the
stationery and gift shop trade. Box 149,
Modern Stationer and Office Equipment
Dealer, 405 East Superior Street, Duluth
2, Minnesota. 8-57

MANUFACTURERS’ REPRESENTATIVE
ALBU LINE

Are you selling Dept. Stores Stationery
Buyers, Stationery Stoves and Gift Shops?
Do you need one top flight easily handled
line? Do you want to earn very substan-
tial additional commissions starting first
call? Could you write volume with brand
new, modern Gongnes. high quality
Album and Some = Line which has
been deliberately yp designed,
priced, packaged and merchandised to
butsell all others? If you are first class
established salesman with thorough know-
ledge this business and customers’ needs
we can prove above statements to you.
Must be willing supply references as we
are interested only in making rmanent
connections with right men. Established
well rated firm. 15% commission. Fully
protected territory. If you qualify write
tor personal interview outiining exact
territo! covered and lines presently
handled. (Box 150, Modern Stationer and
Office E upeet. Dealer, 405 East oupe. -
ior Str oot uluth 2, Minnesota.) 57

FOR SALE

WANTED ...A BUYER FOR
OFFICE APPLIANCE STORE
Here’s a real opportunity to buy a
thriving 40-year-old business with a
world of potential beyond present
$100,000 annual gross. Location on
main downtown street of good-sized
and growing NW Indiana city with
strong industries, big university. Good
dealer franchises; backlog of ex-
isting contracts; $30,000 inventory.
Stationery and gift depts. Reason for
selling: we're printers, not retailers.
We'll make the terms right to right
buyer; send references, we'll send
ours, complete details. Box 152, Mod-

Stationer and Office Equipment
Dealer, 405 East Superior treet,
Duluth 2, Minnesota. 9-57

Top rated manufacturer expandin
erage with dramatic new line of
ery novelties. Medium and low p
— included. Wholesale and
rite stating territory covered and
——— Sterling Novelty Product
. Milwaukee Ave., Chicago 47, Ill

Manufacturers representative
covering department stores

gift shops to sell quality line of brid
table covers. Midwest & southern

ies open. Box 151, Modern Stationer
Office Equipment Dealer, 405 East Super
ior Stre uluth 2, Minnesota. 3

August 4 — Friendship Day.

August 4-15 — Chicago Gift Show,
Salle Hotel and Palmer House, Chicag

August 4-7 — “Cotton States”
Jewelry and Stationery Show, Peab
Hotel, Memphis, Tenn. :

August 4-7 — Stationery, Gift, T
China, Glass, Jewelry & Hard
Show, Sheraton-Palace, St. Francis
Sir Francis Drake Hotels, San Franct

August 11-14 — Stationery, Gift,
China, Glass, Jewelry and How
Show, Plaza and Benson Hotels,
land, Ore.

August 14 — V-J Day.

August 18-21 — Seattle Gift
Olympic and New Washington &
Seattle. ‘

August 25-30 — New York Gift
Hotel New Yorker, and N. Y.
Show Building, New York City.

August 25-27 — Spokane Gift
Davenport Hotel, Spokane, Wa

August 25-28 — Minneapolis Git
Radisson Hotel, Minneapolis.

MODERN STATIONER, AU

—

end tom

ture obs

produgs
ged j
lp stop
nat part

produc :

rson Of
ive than

Or OW
S in dig.
tion of

rthwhile
straight, Sis

4 Se el amt
132 Kan anin, Co, — doe stomp, it
ean)

196 Kew Balad Popa Pomc Co. — punch-
1a7 Rena Egrving Ga. — decorated on

138 Oxford Fig Supply oy Ine. — filing
equipment — page 33.

ee eS eee

140 Personal Monogram Ca, — Hebrew card
— page 47.

142 Pike, E W., & Co., Inc. — moistener —
poge 12.

143 Plymouth Rubber Co. — rubber bands —
page 58.

144 Protectall Safe Corp. — money scfe —
page 14.

145 Roberts, Weldon, Rubber Co. — erasers

— poge 16.

146 Rowles, E. W. A, Co. — chalkboard,
bulletin board — page 57.

147 Salomon, A. L., Co—school supplies—

page 56.

148 Saxon Paper Corp. — typewriter paper
-— page 61,

149 Smith, E. Errett, Inc, — imprinted nap-
kins — page 36,

150 Smith, The S. K., Co. — scrapbooks, ac-
cessories — page 55.

151 penn. See ee ae — desk sets,

accessories — page 62.

catalog
141 Phillips Publishers — games, books —
page 45. (Continved on other side)
ding coy . : ~
of station

jucts, 2701
‘7, Illinois
8-57
wanted
and better :
of bridgeae
rn territer
itioner and
ast Super

= ont & Woonls — dictionary — page
Gln, CR, end Cos — chums —

A 5
% 17
28

103
13
123
133
143
153
163

104
114
124
134
tad
154
164

items not serviced beyond November 15, 1957.

t Snow Li

se, Chicagom

ates” Gilt
Peabody

board — page 53.
Kingsley Stomping Machine Co. — im-
machine

Gift, To

Hard

iwate

di — page 61.
12) Kel, inc. — office stands — page 59.
Francis ang indy Pen Ce., Inc, -—— steno pen —
in Francis poge 32.

Gift, Tow
Houseware
Hotels, Port

Gift Shem
igton Hotels

k Guitt Show
N. Y. 7
k City
Gift §
Wash.
is Gift ]

olis

\GUST, 19

ADVERTISED PRODUCTS “$=, | “i
(Continued from other side) + Pape
152 gh Instrument Corp. — magnifier — oan CO"

page 4
164 Ace Enron & Embossing Co. —
153 Tuttle Ps Co.—gift wrapping—page
ey Christmas card book — page 43.

154 Vagabond Creations — greeting cards

155 vonss"Pee Pane Corp. — pes — NEW PRODUCTS

3rd cover. Phone Unit — clamp-on ot ee
156 Ward, Samuel, Mig. Co, — albums, Bulletin Board — solid hardwood, choice cme for vere
accessories — page 35. of black walnut, red birch, white ash. euse for user.
157 Windsor Art Studio — greeting cards — Travel Game Pock — “Ki!-O-Three” for Burroughs Bank Bookkeeper —
page 17. entertainment while traveling. pact machine needing little
158 World Publishing Co. — dictionary — Zipper Binders—fitted binder in smooth for operations.
page 57. finish, Mailable Centerpieces — four ses
159 Write, inc. — carbons, ribbons — page. Hebrew New Yeor Cords — line of centerpieces, can be mailed ta a fy
55. four “Slim Jims.” ae w ee
160 Speedry Products, inc. — marking de- Pocket. Adding Machine — world's small- ned rap Display — two
vices — poge 43. est precision adding machine. parse ng contents pretested to
te Ee Se SP Se OS ED EE OE SE SS SD SE OE OD OD SD OD GOD GD SO Se OE SE SD OE ED GE SE Oe GE OH OE OE GE OE Oe OF OE EE Ee ee ee oe Plexigias Chair Mats—clear, pare
eee chair mat, corpet may be seen throu
Moby Dick Dispenser — noniiel
well as functional tape di e V
Medium Priced kit — desi

en

BUSINESS REPLY ENVELOPE

FIRST CLASS PERMIT NO. 665. SEC. 34.9. P.L.GR., DULUTH, MINN.

Wider Wrapping Rolls —
wrap roll with three 26-inch ¥
Adaptable Units — four \
units cre basic items used
ferent combinations.

New Cord Cabinet Line

cord cabinet models

guides.

Carton Stapler — wit
ling head, is. air operated. ea
New Ledger Package — hir
to keep sheets cleaner,
remove from package.

Gless Christmas Tre

of carrying seasons

kept for many additional
Four-Arc Swivel Lamp —

with an all-angle swivel,
New Card Designs — three cc

TELL-ME-MORE DEPT.

MODERN STATIONER

405 EAST SUPERIOR STREET
DULUTH 2, MINNESOTA

2 EE YS SE ES Oe SS DD DE SS ES SS EE ED OS EE OD Oe Se Se Ge EH Se Se GE SS Se me ae ae — ee oe

available for 1957 are refer 7
“Popular Preference Look.” :
Slim Sty
Refill. H
longer t
pen. Ma
continu:
a colorf
A/S high-sty
—— TTT (Order |
nd
BUSINESS REPLY ENVELOPE —
FIRST CLASS PERMIT NO. 665. SEC. 34.9 P.L.OR., DULUTH, MINN. pines nn
a
a
—— Ameri
mT
TELL-ME-MORE DEPT. VA
i ie eee tmeeneeet ne jean
od
al
MODERN STATIONER — =
; ——_
1 05 socal otieeians Wiese ROO ST a

3 NEW VENUS “1 PEN STYLES

cover all your customers’ writing needs

VENUS!

Longer Performance ball pen

Venus Refil! writes months longer. .see the ditference!
& “

Venus Longer Performance Pen
Slim Style has patented VENUS Jumbo
Refill. Holds more ink . . . writes 5 times
longer than refill used in average ball
pen. Magic ink control for smudge-free,
continuous writing. Packed 1 dozen on
a colorful display card. Assorted new
high-style colors. Retail price: $1 each.
(Order Style 2-24.)

Venus Autograph Fountain Pen
Only $1 luxury pen with fully hooded
point . . . patented ink control, for
instant even-flow writing. Slim modern
styling. Looks and performs like an
expensive pen. Choice of three points
—fine, medium, broad. Packed 1 dozen
on display card. Assorted colors. Retail
price: $1 each. (Order Style A-54.)

WvE} NUS1L-
2

select the point that writes lik

select a point. replace it...change es: CMa wi

Lolare

Venus Replaceable Point Fountain Pen
New Slim Style. Perfect for students
and stenographers. Lets you choose the
point that writes like you .. . broad,
medium, fine, extra-fine. Smoother
writing Tempalloy point... replaceable
in seconds. Packed 1 dozen on display
card. Assorted colors and points. Retail
price: $1 each. (Order Style A-55.)

®
America’s outstanding $1 pen values \ HK N L Ss Order from your jobber today.

trademark of fine craftsmanship in pencils and pens Venus Pen & Pencil Corporation, Hoboken, N. J.

---for more details circle 155 on page 63

EXECUTIVE TECHNIPLA

Globe-Wernicke’s new, exciting modular office g
ment is a direct result of a comprehensive a
study of the desires and needs of the Executive Gn
Contemporary styling, a multitude of color co

tions, and a wide variety of components are som

ef the reasons why Executive Techniplan will apped

eae, HOW HO, men who demand an office that reflects their
good taste.

of distinction : ee A strong national advertising campaign }

j directly at Executives will point out these featt
via four-color, full-page ads in Fortune, News
Business Week, and other leading publicatio :
magnificent four-color brochure on Executive T

plan is now available to all G/W franchised de

If you are not a Globe-Wernicke franchised de

it’s time you investigated all the advantages of bel

one. Imagine being able to offer your customers
the superior products of the entire Globe-Wei

line. Why not write for full information today? ™

a
i

remember... success

depends on the strength of your line ta
GLOBE-WERNICKE
®

Cincinnati 12, Ohio

~Az

~

“YEARS, MANUFACTURERS OF THE WORLD'S FINEST BUSINESS EQUIPMENT, SYSTEMS AND FILING

- ~~
“VS