Skip to main content

Full text of "Television digest with electronics reports (Jan-Dec 1952)"

See other formats


Digitized  by  the  Internet  Archive 

in  2015 


https://archive.org/details/televisiondigest8195code 


Index  to  Television  Digest,  1952:  Volume  8 


References  are  grouped  into  three  major  categories:  General  (pages  1-5),  Manufacturers  & Merchandisers 
(pages  5-6),  Supplements  (page  1).  Index  attempts  to  cover  only  items  considered  to  be  of  more  than  passing 
interest.  Reference  numbers  following  each  item  designate  issue  and  page  of  Newsletter  in  which  item  appeared. 


General 


ADVERTISING  , . „ 

Brach  drops  TV  because  of  "triple  spotting. 
1:12 

top  agencies  in  1951,  3:6 
'Life'  ranks  top  media,  4 :9,  31 :10 
newspapers  vs.  TV  rivalry,  4:13 
Publishers  Information  Bureau  reports  networK 
billings,  4:14,  11:12,  14:16,  17:7,  21:6,  25:14. 
30:7,  35:10,  39:7,  43:14,  49:9,  52:5 
TV-radio  set  newspaper  lineage,  7:12,  21:9,  31:7 
no  TV  in  military  recruiting  budget,  8:6 
"Com-muter”  commercial  eliminator,  8:6 
program  tax  proposed  in  New  York,  9 :10 
summer  time  sales,  10:10,  11:6,  21:7 
NRDGA  says  TV  effectiveness  unproved,  11:12 
‘Tide’  analyzes  shared  sponsorships,  12:6 
softening  sponsorships,  12:7 
CBS  says  cost-per-1000  down,  14:8 
FTC  "questionable  commercials,"  14:9 
"Celanese  Theatre"  dropped,  25:6 
AAAA  officers,  14:16 
top  TV  advertisers,  22:4 
TV  station-break  standards,  23:7,  25:5 
CBS-TV’s  Fred  Thrower  on  TV  growth,  24:10 
best-remembered  commercials,  28:10 
$400,000,000  TV  time  sales  in  1952  predicted.  30:1 
‘Printers’  Ink’  study  of  1951  media  totals,  32:8 
AAAA  lauds  2%  cash  discount,  33:5 
Gallup  & Robinson  analyze  commercials,  34:6 
PIB  compares  media  totals  for  year,  36:10 
single  rate  structure,  44:6 

J.  Walter  Thompson  billing  more  TV-radio  than 
magazine,  46:5 
NBC  tests  commercials,  46:7 
MAG  claims  network  TV  sponsorship  down,  52:5 
ALLOCATIONS  (see  also  UBF) 

Sen.  Johnson  predicts  Denver  TV  by  October,  2:1 
proposed  deletion  of  Hawaiian  channels,  3:12,  9:7 
Senators  impatient  about  freeze,  9 :3 
satellites  and  boosters,  8:12,  10:10,  29:4,  46:8, 
50:6 

FCC  ends  freeze,  15:1 
reactions  to  freeze-end,  16:1 
Channel  4 in  Pittsburgh  area,  17:2,  33:1,  35:3, 
43:3 

applications  needn’t  include  population  count, 
17:2 

petitions  for  changes  in  final  decision,  18:2, 
20:12,  22:5,  39:4 
Pittsburgh  court  appeal,  19:3 
Sen.  Johnson  endorses  plan,  19:3 

T.  A.  M.  Craven  evaluates  decision,  20:2 
Comr.  Jones  attacks  plan,  21:4 

WLOA,  Braddock,  proposal  for  Channel  4,  23:2 
Channel  14  added  to  Palm  Springs,  23:3 
Comr.  Sterling  defends  plan,  24:1 
court  appeals  for  4 cities,  24 :1 
Comr.  Hyde  justifies  plan,  26:2,  35:4 

U.  S. -Canadian  border  plan  final,  29:10 
San  Francisco  court  appeal,  32:2,  43:3 

status  of  channel  shifts,  36:2,  89:8,  42:14,  46:12, 
47:4 

zone-border  decision,  86:3 
allocation  defended  in  WCAE  decision,  36:3 
decision  on  WGAL-TV  shift,  38:6 
overlap  problems,  38:6,  44:2 
Nashville  Channel  5 decision,  38:6 
Zone  III  modified,  39:3 
coverage  evidence  optional,  41 :2 
Zenith  claims  on  Chicago  Channel  2,  44:6,  49:16 
Logansport  appeal,  46:3 
Macon  Channel  13  problem,  49:2,  60:7 
court  favors  WGAL-TV  Bhift,  51 :2 
dates  for  power  increases  estimated,  62:7 
AM  (Standard)  BROADCASTING  (see  also  specific 
networks  and  Advertising) 

WGST,  Atlanta,  financial  status,  2:12 
‘Broadcasting’  estimates  1951  industry  gross,  4 :9 
joint  network  committee  estimates  total  sets, 
5:12 

BAB  report  on  6 top  TV  cities,  6:6 
Admiral  switches  to  AM  show,  7:7 
FCC  attitude  on  AMs  seeking  TV,  13:2,  26:1, 
37:3,  49:2,  60:12 
Comr.  Walker  boosts  AM,  14:6 
station  sales,  16:4,  26:4,  27:10,  29:10,  34:12, 
36:10,  40:14,  42:14,  48:7,  49:7 


FCC  report  on  1951  income,  16:5,  40:14 
network  rate-cuts,  19:6,  22:4,  27:2,  33:6,  34:7, 
3G:4,  37:12,  40:14 

LBS  discontinues  operations,  20 :7,  21 :12 
addition  of  540  kc,  25:7,  43:14 
mid-year  AM-FM-TV  station  totals,  27 :3 
BAB  auto  radio  survey,  27:10,  31:10,  47:6 
NBC  study  of  effectiveness,  33 :6 
first  commercial  commemorated,  36:10 
‘Sponsor’  sees  no  spot  rate  cuts,  39 :7 
‘Fortune’  article  on  WNEW,  40:4 
Cott  sees  700  stations  folding,  42:8 
billings  up,  43:7 

WJR,  Detroit,  financial  reports,  43:13 
rate  of  new  CPs  high,  43:14 
single  rate  structure,  44 :6 

New  York  City’s  WNYC  threatened  with  elim- 
ination, 48:8 
Conelrad  plan,  49:10 

AMERICAN  BROADCASTING  CO.  (ABC) 

rate  increases,  1:12,  8:12 

studio  expansion,  2:4 

asks  5-station  limit  be  lifted,  5 :4 

financial  reports,  8:11,  12:15,  20:10,  34:12,  41:6 

Kintner’s  figures  on  TV  film,  12:15 

salaries,  13:11 

Kintner  reports  on  TV  business,  15:20 
seeks  action  on  UPT  merger,  20:12 
FCC  indicates  merger  favored,  28:3,  29:10,  31:3, 
34:5,  39:8,  40:9 

initial  decision  on  merger,  46:1,  49:16 
complains  about  network  facilities,  48:5 
oral  argument  on  merger,  50:12 
sued  for  libel  by  ‘New  York  Post’,  51:11 
ANTENNAS,  TRANSMITTING  — see  Equipment, 
Telecasting 
ANTI-TRUST 

WSAY  accuses  ABC  of  monopoly,  4:8 
NCAA  football.  6:12,  15:20,  20:12,  21:5 
Justice  Dept,  sweeping  probe  of  industry.  7 :4, 
9:1,  11:3,  12:15,  14:11,  15:12,  16:10,  18:12, 
25:13,  34:10,  36:9,  43:13,  44:11,  49:14 
Monarch-Saphin  suit  against  distributors,  9:13 
suit  against  boxing  promoters.  10:6,  12:16 
indictments  of  parts  distributors,  14:11 
Justice  Dept,  subpoenas  ‘Kansas  City  Star’  rec- 
ords, 25:13 


Directories 

Semi-Annual  TV  Factbooks  of  Jan.  15  and  July  15; 
with  weekly  Addenda  reporting  current  FCC 
grants,  applications,  new  stations  on  air,  etc. 

Annual  AM-FM  Directory  of  Jan.  1;  with  weekly 
Addenda  reporting  current  FCC  decisions,  appli- 
cations, etc.  Listings  of  all  AM-FM  stations  by 
states  and  frequencies,  all  applications  by  states 
and  frequencies,  call  letter  lists,  etc.  (Includes 
other  North  American  stations.) 

The  Final  Television  Allocation  Report 

Full  text  of  end-of-freeze  "Sixth  Report  and 
Order”  of  the  FCC  (52-294),  adopted  April  14, 
making  possible  grants  of  new  stations  after 
July  1.  Includes  new  VHF-UHF  assignments 
by  states  and  cities  and  rules  governing  sta- 
tions, with  full  texts  of  separate  opinions  of 
Comrs.  Webster,  Hennock  and  Jones.  (Vol. 
8:16). 

Numbered  Supplements 

No.  77 : Subpoenas  Served  on  RTMA  and  various 
TV-radio  manufacturers  in  anti-trust 
probe.  Full  text,  indicating  scope  of 
Grand  Jury  inquiry  instituted  by  Dept, 
of  Justice.  (Vol.  8:9.) 

No.  78:  VHF  Allocations  by  Channels.  Including 
final  assignments  for  the  30  existing  sta- 
tions due  to  be  shifted.  (Vol.  8:17.) 

No.  79:  Community  Television  Antenna  Systems. 

Projects  operating,  under  construction  or 
in  planning  stage.  (Vol.  8:19.) 


Justice  Dept,  suit  against  movies  re  16mm  film, 
30:4,  31:5,  32:5,  34:10,  36:6,  39:5 

APPLICATIONS  FOR  NEW  TV  STATIONS  (see 
also  UHF) 

first  cities  on  processing  line,  18:1 

reasons  for  slow  filing  rate,  18:2,  22:1 

priority  list  issued,  21:1,  22:1 

petitions  for  change  in  priorities,  23:2,  26:1,  37-3 

Zenith  protests  WBKB  shift,  transfer,  23:2,  24:12 

difficulties  in  getting  postoffice  coordinates,  23:10 

joint  AM  filings,  26:1,  37:3,  50:12 

influx  of  applications  begins,  26:1,  27:1 

first  CPs  issued,  28:1 

Herold  articles  on  station  planning,  16:1,  28:2 
VIPs  among  applicants,  28:4,  29:10,  39:6 
theatre  interests  filing,  29:5 
first  hearings  set,  32:1 
youngsters  plan  shoestring  station,  37:12 
plan  to  speed  processing,  38:3,  40:2 
Providence  group  advertises  for  investors,  38:12. 
49:8 

250  applications  uncontested,  40:2 
coverage  evidence  optional,  41:2 
depositions,  stipulations,  limited  issues,  42:5 
hearing  dropouts,  42:5,  51:11 
power-height  increases,  45:3,  48:2,  51:12 
KOIN  amendment,  47:10,  50:7,  61:8 
split  decision  on  joint  AMs,  49 :2 
engineering  in  Flint  hearing,  49:2 
FCC  attacked  for  processing  “delays”,  49:11 
plans  of  WNYC  attacked,  52:6 
ASCAP — see  Music  Agencies 
CENSUS,  TV  RECEIVER 
NBC  Research,  city-by-city,  5:12,  9:16,  13:12, 
17:12,  22:12,  26:14,  30:12,  34:12,  39:14,  44:12, 
49:16,  52:12 
Nielsen,  47:10 

COLOR  (see  also  CBS,  RCA) 

Sen.  Johnson  dubious  about  NPA  ban,  2:12 
NPA-industry  conference,  3:3,  4:5,  4:11,  5:7,  6:2, 
7:4,  8:4,  12:15 

Eidophor,  3:4,  5:7,  6:12,  21:11,  33:5 
FCC  buys  signal  generator,  3:6 
NTSC  field  tests,  6:7,  6:8 
Coy  attacks  industry,  5 :7 
‘Fortune’  on  color  lobbying,  6:8 


No.  80 : Maximum  Powers  with  Various  Heights 
and  service  contours  in  miles.  Prepared 
by  CBS  Engineering  Dept-  on  basis  of 
new  FCC  rules  & regulations  governing 
TV  stations.  (Vol.  8:20.) 

No.  81 : City-by-City  Priorities  for  processing  of 
applications  for  new  TV  stations.  Indi- 
cates order  in  which  FCC  is  handling  ap- 
plications. (Vol.  8 :2L) 

No.  81-A:  Priorities  by  State-and-City.  Geograph- 
ical breakdown  of  cities  listed  in  FCC’s 
application  processing  schedule.  (Vol. 
8:22.) 

Special  Supplements  and  Reports 

What’s  Ahead  In  Business.  Full  text  of  address 
delivered  by  Crosley  Broadcasting  Corp.  chair- 
man James  D.  Shouse  before  NARTB  convention 
in  Chicago  April  1.  (Vol.  8 :14.) 

“TV  Station  Operating  Costs”  — Reprint  from 
March-April  edition  of  ‘Broadcast  News,’  pub- 
lished by  RCA  Engineering  Products  Dept. 
(Vol.  8:16.) 

NPA  Modifies  Ban  on  Color  TV  Production.  Full 
text  of  June  24  amended  order  M-90.  (Vol. 
8:26.) 

“Considerations  in  the  Early  Planning  of  TV  Sta- 
tions” — Reprint  from  May-June  edition  of 
‘Broadcast  News’,  published  by  RCA  Engineer- 
ing Dept.  (Vol.  8 :28.) 

"The  Low  State  of  TV” — Reprint  from  October  19 
‘New  York  Times’.  (Vol.  8:43.) 

The  92  Post-Freeze  New  Station  Grants  to  Date 
with  their  possible  starting  dates.  (VoL  8:44.) 


Supplements  and  Special  Reports  Published  During  1952 

References  are  to  Issues  of  Television  Digest  with  articles  pertaining  to  documents 


1 


article  by  George  Brown  Jr.,  7:8 

tri-color  tube  makers,  8:11 

IRE  convention  discussion,  10 :5 

Hazeltine  analysis  of  field-sequential  failure, 

12:15 

Zenith  tri-color  tube,  12:15 
DuMont  says  color  5-8  years  off,  13 :7 
Geer  tri-color  tube,  14:9 

NPA  considers  new  color  order,  16:3,  17:10, 
19:12,  22:12 

WOR-TV  to  transmit  NTSC  color,  20:10 

NPA  color  order  issued,  26:9 

fair  weather  newspaper  stories,  35:9 

status  report,  36:6 

Telechrome  scanner,  42:11 

OCW  being  tested,  43 :8 

Comr.  Bartley  impressed,  47 :6 

Lawrence  tube,  49:11,  52:4 

WABD  transmissions,  50:12 

speculation  over  FCC  hearing,  62:3 

COMMUNITY  ANTENNA  SYSTEMS 
National  Community  Television  Assn,  formed, 

3:6,  9:13 

NPA  actions  on  materials,  4:9,  6:8,  9:5,  10:7 
systems  in  operation  or  proposed,  7:8,  12:11, 

29:9,  41:8 

Telemeter  gets  50-year  franchise,  14:16 

RCA  film  on  Pottsville  system,  15:17 

impact  of  freeze-end,  19:1 

local  camera  chains  considered,  20 :5 

first  annual  NCTA  meeting,  21:12 

consulting  and  news  service,  22:6 

NCTA  convention  in  Pottsville,  24:3 

Telemeter  plans,  24:3,  38:5,  45:10,  48:10 

Laconia,  N.  H.,  inaugural,  25:4 

Jerrold  plans  Scranton  system,  25:4 

industry  statistics,  27 :4 

Montreal's  Rediffusion  Inc.,  28:8,  37:9 

FCC  cautious  about  systems  and  satellites,  29:4 

Whitney-Jerrold  tieup,  34:5,  35:9 

applicant  chooses  system  over  station,  35:9 

new  RCA  amplifier,  38:10 

Hoffman  installing  Jerrold  equipment,  39:11 

Minot  closed-circuit  station,  40:8 

NCTA  surveys  need  for  systems,  43:11 

TACO  drops  manufacture,  43:11 

booster  for  Williamson,  W.  Va.,  46:8 

station  applicants  concerned,  49 :5 

technical  article,  49:11 

booster  in  Lawrenceburg,  Tenn.,  50:6 

station-system  fight  in  Asheville,  51:2 

NBC  warns  about  property  rights,  62:6 

tallest  receiving  tower,  52:7 

COLUMBIA  BROADCASTING  SYSTEM  (CBS) 

rate  increases,  1 :12 

leases  Biltmore  Theatre,  5:6 

Hollywood  TV  City,  6:8,  20:12 

stockholder  in  Bing  Crosby  Enterprises,  7 :14 

financial  reports,  8:11,  12:14,  19:7,  32:5,  45:11 

station  purchases,  10 :2 

reasons  for  buying  WBKB,  13:5 

planning  “TV  City”  in  N.  Y.  outskirts,  13:7 

salaries,  13:11 

exclusive  on  Truman  announcement,  14:8 
disputes  “rash  of  sponsor  cancellations,”  14 :8 
XHTV  affiliate,  17:7 
Godfrey  billings,  17 :7 
TV  station  cost  study,  18:4 
convention  tieup  with  ‘Time’,  20 :7 
buys  Sheffield  Farms  building,  20:12 
affiliates  advisory  board,  25:5 
Ream  resigns,  28:5 
Pacific  Network,  36:5 
St.  Louis  TV  application,  42:14 
contract  with  Ben  Hecht,  51 :7 
Color  TV 

Wilmot  Castle  handling  industrial  gear,  39:13 
closed-circuit  cancer  clinics,  45:10 
CONGRESS 

Sen.  Johnson  attacks  Benton  committee  proposal, 

1:5 

TV  at  District  crime  hearings,  3 :6 
N.  Y.  Bar  Assn,  vote  on  TV  at  hearings,  3:6,  4:8 
anti-alcohol  bills,  3:12,  4:14,  5:12,  6:7,  13:12 
networks  selling  political  time,  3:12 
bills  exempting  stations  from  political  libel,  5:12, 
9:10,  16:10,  19:12 

McFarland  bill,  6:12,  8:6,  9:10,  11:7,  18:7,  25:7, 
27:10 

Sen.  Johnson  questions  charges  for  political 
time,  7:14 

bills  to  investigate  programming,  8:7,  9:10, 
12:16,  13:12,  14:16,  15:20,  18:12,  19:12,  20:2, 
21:12,  22:11 

Un-American  Committee  fears  red  infiltration, 

8:7,  35:6 

Rayburn  bans  TV-radio  in  committee  hearings, 
9:10 

treaty  with  Canada  on  pilots,  amateurs,  etc., 

9:13 

Sen.  White  dies,  14:7 
more  FCC  funds,  20:1,  25:3 
bill  to  provide  Senate  studio,  21:7 
bill  to  ban  cameras  from  hearings,  21:12,  22:11 
House  hearing  on  programming,  23:5,  24:12, 
26:6,  38:12,  39:8,  49:10 
Congressional  TV  film  service,  32:8 
lobbyists  registered,  37:12 

judge  rules  witnesses  needn’t  testify  with  TV 
present,  41 :10 

effect  of  elections  on  committees,  45:12 
House  hearing  on  campaign  costs,  49:5 
Harris  reports  on  programming,  51:7 
Rep.  Cox  dies,  52:12 

CONTROLLED  MATERIALS  PLAN— see  Mobili- 
zation 


DuMONT  NETWORK  (see  also  DuMont,  under 
MANUFACTURERS) 

rate  increases,  1:12 
WTTG  studio  expansion,  2:4 
1951  “black  ink”  operations,  3:12,  4:4 
magnetic  tape  development,  4:9 
election  coverage,  4:14 
new  New  York  studios,  60:5 
EDUCATIONAL  TV  r\ 

WPIX  programs,  3:12 

NBC-TV  “smuggles”  culture  into  programs,  3:12 
British  programs  for  deaf  children,  6:12 
WAAM  fellowship,  7:14 
Penn  State  Institute,  8:5,  14:15 
Ohio  State  U Institute,  9:10 
NBC-Life  plan  70  programs,  10:10 
WPTZ-U  of  Pennsylvania  series,  11:6 
N.Y.  state  commission,  11:12,  15:15,  41:10 
WWJ-TV  telecourses  fed  to  Lansing,  Kalama- 
zoo, 12:7 

Ford  Foundation  grants  $145,000  to  JCET,  19:6 
prospects  for  stations,  23:3 
Emerson  establishes  fund,  26:2 
first  CPs,  30:2 

Yale  Divinity  School  TV  course,  30:7 
RTMA  committee,  30:10,  32:8 
Ford  Foundation  consults  Coy,  30:12 
Marquette  U course,  32:8 
U of  Wisconsin  closed-circuit,  34:7 
NARTB  challenges  educational  CPs,  35:5,  37:3 
$5,000,000  Ford  grant,  37:6 
KPRC-TV  offers  equipment  to  educators,  39:6 
NARDA  lends  support,  40:12 
schools  advised  to  go  commercial,  40:14 
Comr.  Bartley  skeptical,  41:2 
U of  Michigan  resumes  TV  courses,  41 :6 
Cornell  University  Associates,  41:6 
Steetle  lists  prospective  applications,  42:6 
Rio  de  Janeiro  station,  42:11 
U of  Toledo  series  on  WSPD-TV,  43:6 
WLWT  offers  free  use  of  tower,  43:13,  62:6 
Dr.  Eisenhower  optimistic,  46:5 
NAEB  officers,  46:6 
WCAT,  Rapid  City,  S.  D„  quits,  46:7 
RTMA  board  resolution,  47 :8 
Milwaukee  taxpayers  suit,  47 :8 
Dr.  Eisenhower  heads  new  promotional  com- 
mittee, 48:8,  49:11 

cities  earmarked  for  Ford  funds,  48:8,  50:5 
program  center,  49:11 
CP-holders’  plans,  50:5,  52:7 
directory  of  college  courses,  50:6 
St.  Louis  plans,  61:8 
California  conference,  51:8 
EQUIPMENT,  TELECASTING 
Antennas 

WATV  Empire  State  move,  1:6,  21:12 
Denver  sharing  proposal,  6:8 
tall  towers  authorized,  5:6,  12:16 
high  tower  controversy,  17:3,  19:12,  20:6,  22:2, 
25:7,  30:12,  35:3,  40:8,  46:12,  50:7,  51:12 
RCA  forum  on  antennas,  towers,  18:8 
article  on  multiple  antennas,  22:5 
superturnstile  gain  problem,  26:2 
directionals,  27 :5 

ABC  engineers  discuss  high-gain  problems,  37 :7 
WFAA-TV  1747-ft.  proposal,  45:3 
Salt  Lake  City  stations  highest,  45:11 
KSL-TV  tower  blown  over,  61:8,  52:7 
Cameras 

Bell  Labs’  film  scanner,  10:6,  11:11 
DuMont  film  scanner,  14:4,  41:5 
Isberg  kine  recording,  16:10 
new  vidicon  tube,  17:10 
GPL  remote-control,  30:12 

Transmitters  (see  also  UHF) 
availability,  5:2,  31:1,  41:4,  49:3 
RTMA  task  force  report,  6:1,  8:1 
GE  5-kw  air-cooled,  18:8 
competition  hot,  21:5 
Gates  line,  23:10,  32:4 
spurious  emissions,  48 :4 
Miscellaneous 
WTMJ-TV  outlay,  1:5 
WOR-TV  TV  Square,  2:4 
FCC  eases  instrument  requirements,  2:12 
German-made  transmission  line,  3:6,  25:7 
magnetic  tape,  4:9,  33:11 
tower  & building  outlook,  6 :1 
primer  on  vhf  and  uhf,  5:4 
Telechrome  1000-line  scanner,  6:8 
rumor  of  transatlantic  relay,  7:14 
Loughren  discusses  more  lines,  bandwidth,  10:10 
Federal  microwave  "wiring”,  12:13 
new  communications  use  for  vhf,  17:4,  18:12, 
19:12 

reflectors  for  filling  valleys,  12:16 
pros  and  cons  of  high  power,  20 :3 
amateur  telecasters,  25  :7 
new  72-76  me  rules,  36:10,  42:13,  43:6 
GE  lighting  clinics,  39:8. 

RCA  to  service  uhf  stations,  42:14 
CPs  with  highest  power,  51:12 
dates  for  power  increases  estimated,  52:7 
FEDERAL  COMMUNICATIONS  COMMISSION 
(FCC)  — (For  actions  in  particular  services, 
see  specific  categories,  such  as  Color,  VHF, 
UHF,  individual  networks,  etc.) 
Communications  Bar  Assn,  officers,  2:5 
budget,  4:2,  11:4,  12:3,  20:1,  21:3 
Authors  League  asks  hearing  on  “blacklisting”, 
4:9 

temporary  TV  renewals,  5:6,  6:5,  14:9 
reorganization,  7 :5 

govt,  policy  on  frequency  “squatter’s  rights”,  7:8 
Coy  resigns,  8:1,  12:16,  17:12,  22:12 
ex -Comr.  Thompson  dies,  8:6 

2 


requests  station  employe  data,  8:7 
Walker  chairman,  Bartley  appointed,  9:2 
attacks  televised  race  results,  8:9,  19:12 
policies  in  granting  TV  stations,  13:2 
service  awards  to  employes,  14:15 
report  on  1951  station  income,  16:5 
Hampson  Gary  dies,  16:5 
Hyde  reappointed,  20:1 
rebroadcast  rules,  20:7,  25:5,  44:7 
TV  personnel  needs,  21 :3 
ACLU  "blacklisting"  petition  denied,  24:7 
gets  funds  for  TV  processing,  25:3 
7-year-old  amateur,  30:9 
new  examiners,  33:2,  40:2,  41:2,  49:8 
TV  Division  expanded,  33:5 
Dobin  resigns,  36 :4 
Jones  resigns,  38:1 
Merrill  appointed,  41 :1 
ex-Comr.  Lafount  dies,  43:6 
impact  of  election,  45:1,  48:4 
candidates  for  vacancies,  46:6 
McCarthy  plans  investigation,  48:12 
views  on  broadcast  libel,  49:10 
easing  cross-ownership  rules,  50 :2 
Sterling  notes  amateur  growth,  52:11 
FINANCIAL  ACTIVITY,  GENERAL 
Manufacturing 

$6.5  billion  spent  on  TV,  3:2 
analysis  in  ’Television’,  4:13 
Television-Electronics  Fund,  9:14,  14:13,  21:11, 
48:11 

‘Wall  St.  Journal’  compares  1950-51  profits, 
13:11,  19:7,  20:10,  49:15 
New  York  fraud  case,  13:11 
top  industry  salaries,  23:9 
nation’s  top  100  manufacturers,  37:10 
7 TV-radio  companies  surveyed,  37:10 
‘Forbes’  shows  electronics  growth,  38:11 
Lurie  sizes  up  electronics,  39:12 
‘New  York  Times’  survey  of  profits,  52:10 
Telecasting  (see  also  Advertising) 

FCC  station  statistics,  1:3,  10:2,  16:5,  34:3 
WTMJ-TV  analysis  in  ‘Fortune’,  1:4 
‘Printers’  Ink’  estimate  of  1951  time  sales,  2:5 
WOR-TV  sale,  3:6 

Wall  St.  sensitivity  on  film-TV  rumors,  6:7 
Crosley  stations  ‘profitable”,  6:10 
Cincinnati  ‘Times-Star’  buys  ‘Enquirer’,  7 :14 
CBS  & WSAJ-TV  purchases,  10:2 
WTTV  income-expenses,  10 :3 
roundup  of  station  operations,  11:5,  14:3 
WOI-TV  financial  report,  11:8 
"Pattern  for  TV  Profit”,  articles,  15:15 
Joe  Herold  article  on  operating  costs,  16:1 
CBS  construction  cost  study,  18:4 
Storer  considering  stock  offer,  22:11 
WBKB  earnings,  34:4 

Storer  Bcstg.  Corp.  financial  reports,  34:12 
‘Sponsor’  estimates  network  TV  sales,  37:7 
$750,000,000  time  sales  seen,  41:4 
Meredith  Pub.  Co.  fiscal  report,  41:6 
NARTB  station  statistics,  42:8 
KPTV,  Portland,  in  black,  45:5 
analyses  of  network  and  0-&-0  operations,  45:5 
Bankers  Trust  plans  station  loans,  62:12 
FINANCIAL  REPORTS — see  individual  manufac- 
turers and  networks 
FOREIGN  TV 

roundup  of  Canada,  Cuba,  Mexico,  1:2 

‘N.  Y.  Times’  on  Russia,  3:6 

Dominican  Republic,  6:12,  27:10,  31:5 

trans-oceanic,  6:12,  20:11,  21:7,  22:9 

Guatemala,  7:14,  29:9 

Brazil,  8:9,  52:11 

Japan,  12:12,  30:10 

Paris  UNESCO  session,  12:12 

Argentina,  14:15 

Denmark,  16:8 

Colombia,  21:9 

Russian  set  claims,  26:11,  33:12 
Switzerland,  27:9,  37:11 
first  London-Paris  program,  28:10 
Belgium,  31:5 

Venezuela,  31:5,  32:4,  38:6,  60:6 
Italy,  9:13,  11:10,  32:4,  37:11,  41:8 
France,  22:9,  37:11 

San  Diego  interests  oppose  Mexican  studio  in 
city,  40:8 

Thailand,  47:8,  61:11 
Britain 

unlicensed  sets,  8 :7 
most  popular  program,  10:10 
Kirk  O’Shotts  station,  11:12,  12:12 
productivity  study,  14:11 
1-in.  set  shown,  16:8 
TV  blazes  trail  for  O’Neil  movie,  17 :6 
receivers  exhibited,  23:10,  36:8,  43:12 
BBC  executives,  23:12,  30:12,  41:9 
debate  over  commercialization,  20:7,  24:7,  26:7, 
37:5 

1951  TV-radio-electronics  production,  32:6 
Wenvoe  station,  33:6 
"most  powerful”  stations,  34:12,  37:7 
Canada 

station  target  dates,  2:12,  29:10,  31:10,  36:4 
course  for  employes,  4:7 
rate  cards,  21:12 
CAB  proposes  name  change,  41 :6 
accepting  private  applications,  47:10,  48:8 
Cuba 

CMQ-TV  satellites,  6:12,  11:12,  22:9 
Radiotelevision  El  Mundo,  7:14 
receiver  imports,  23:10,  34:9 
CMBF-TV,  Havana,  25:5,  43:12 
press  program  barred,  40:8 
Storer  holdings  in  station,  44 :5 
set  smuggling.  52:9 


Mexico 

sets  for  rural  communities,  2:11 

Monterrey,  4:14 

Guadalajara,  4:14 

prospective  set  makers,  13:10 

Tijuana,  23:12,  34:3,  38:12,  39:14,  40:8 

Azcarraga-O’Farrill  tieup,  26:6 

TV  imports,  34 :9 

Mexico  City’s  Televicentro,  36:4 

XEQ-TV,  39:2 

FM  (Frequency  Modulation)  BROADCASTING 
promotion  campaign,  2:8,  7:13,  9:13,  14:12,  18:10, 
25:11 

ILGWU  drops  WFDR,  New  York,  6:6 
transit  FM  upheld  by  Supreme  Court,  22:3 
FCC  dismisses  Transit  Riders  protest,  34:11 
station  shifts  frequency  to  help  TV,  42:14 
Comr.  Walker  sees  gradual,  sound  growth,  50:6 

HOME  LIFE,  TV’s  IMPACT  ON  (see  also 
Surveys) 
oddities,  7 :8 

landlord-tenant  court  ruling,  14:11 
effect  on  restaurants,  16:10 
flood  victims  save  TV  sets,  21:7 
effects  on  eyes,  21:12 
man  climbs  WHAS-TV  tower,  25 :4 
BBC  program  for  deaf,  25 :5 

steel  strikers  must  sell  TVs  to  get  public  as- 
sistance, 26 :6 
impact  on  libraries,  27 :9 
newspaper  readership  survey,  28:5 
AT&T’s  Osborne  muses  about  future,  31:10 
"TV  neck"  ailment,  33:12 
beer  sales  boom,  33:12 
WDTV  delivers  popcorn  to  homes,  42 :8 
key  to  divorce  case,  42 :14 

set3  consume  $200,000,000  in  electricity,  43:12 
man  shoots  set,  43:12 
INDUSTRIAL  MICROWAVE 
status  of  industry,  18 :5 
INDUSTRIAL  TV 

TV  explored  as  aircraft  aid,  6:12 
general  roundup,  9:6,  50:11,  52:11 
underwater  equipment,  14:14,  24:11,  52:11 
TV-radar  combination  for  air  navigation,  34:11 
RCA  commercializes  Vidicon,  37:11,  38:10 
Wilmot  Castle  selling  CBS  gear,  39:13 
INSTITUTE  OF  RADIO  ENGINEERS  (IRE) 
awards,  9:15,  39:12,  46:8 
convention,  10:4,  52:11 
officers,  45:9 

JOINT  TECHNICAL  ADVISORY  COMMITTEE 
(JTAC) 

"Radio  Spectrum  Conservation”,  4:4,  41:10 
new  officers,  23:9 
current  projects,  37 :11 
spurious  radiation  project,  50 :7 
LABOR — see  Unions 
MERCHANDISING 

Westinghouse  "tele-theatres”  for  parks,  2:8 
tax -warranty  pricing  problems,  2:9,  7:12 
saturation  seen  by  Sylvania’s  Mansfield,  2:10 
first  Reg.  W dealer  prosecutions,  2:10,  11:9 
trade  practice  rules,  3:9,  15:17,  19:10,  25:9 
NARDA  officers,  3:10 
inventory  at  end  of  1951,  6:9 
Reg.  W hearings,  6:10,  12:12 
fair  trade,  6:10,  9:13,  19:10,  20:9,  24:9 
Philadelphia  set  sales,  6:10,  23:9 
Cincinnati  second-set  campaign,  6:12 
Buffalo  TV  "town  meeting”,  7:11 
5 New  York  dealers  merge,  7:12 
’Louisville  Courier-Journal'  ad  policy,  7 :12 
FRB  study  of  sales,  inventory,  8:9 
New  York  voluntary  ad  control,  9:13 
BLS  reports  10%  drop  in  set  prices,  11 :10 
Denver  TV  club,  11:10 
hotel  rentals,  11:10 
general  price  cuts,  12 :8 
average  prices,  12:9 

NARDA  attacks  fix-it-yourself  ads,  12:12 
shows,  marts,  fairs,  12:12 
inboard  pricing,  13:8,  14:10,  28:9 
FTC  survey  of  questionable  commercials,  14 :9 
•Sl-a-day  "storing”  gimmick,  14:12 
Magnavox  survey  of  buying  plans,  14:12 
FRB  survey  indicates  soft  market  thru  1952, 
15:17 

Reg.  W relaxes  from  $50  to  $100,  16:17 

Schulte  stores  carrying  radios,  16:8 

Reg.  W suspended,  19:8 

tailored  price  ceilings,  19:9 

industry  seeks  end  of  all  controls,  20:8 

Mansfield  calls  inventories  “normal”,  20:8 

RTMA  dealer  shipments,  20:9,  46:10 

TV  tops  NARDA  members’  1951  sales,  21:9 

‘Fortune’  analyzes  price  structure,  22:8 

sets  loaned  steel  strikers,  23:10 

NAED  officers,  24:11 

reactions  to  one-line-a-year  proposal,  25:11,26:8 

decline  in  TV-radio-phono  sales,  28:9 

market  indicated  by  new  CPs,  29:8,  47:1 

Videotown  survey  of  sets,  30:10 

Music  Show,  31 :8 

TV  trade-in  guide,  32:7 

old  models  in  Denver,  33:9 

FRB  calculates  TV  market,  34 :9 

OPS  suspends  price  ceilings,  35 :8 

BBB  gets  tough  in  New  York,  36:8 

Farr  warns  of  too  many  dealers,  36:8 

price  increases,  39:9,  40:10 

Washington  "Big  10”  group,  39:11 

NEDA  officers,  39:12 

brands  advertised  in  Portland,  40:12 

‘Baltimore  Sun’  editorial  on  multiple  sets,  41:8 

ad  writers  spoofed,  42:9 


OPS  reimposes  parts  price  ceilings,  42:10,  43:9, 
44:8,  48:9 

RCA’s  Elliott  attacks  price-cutting,  43:12 
NEMA  officers,  46:8 
impact  of  elections,  46 :9 
Philadelphia  BBB  cautions  on  ads,  46:10 
Zenith-RCA  uhf  battle  in  Fresno,  48:11 
Buffalo  distributor  optimistic  about  uhf,  52:9 
Westinghouse  offers  European  trip,  52:9 
MILITARY  PROCUREMENT— see  Mobilization 
MILITARY,  USE  OF  TV  BY 

buying  no  TV  time  for  recruiting,  6 :7 
Signal  Corps  mobile  unit,  36:6 
TV  in  guided  missiles,  38:11 
MOBILIZATION  AND  WAR 
Morris  leaves  NPA,  1 :9 

*Newsweek’  analysis  of  military  electronics  pro- 
gram, 1:11 

Milling  DPA-NPA  electronics  chief,  2 :8 
post-Korea  plant  expansion,  2:8,  11:11,  47:9 
electronics  percentage  of  defense  dollar,  3:10, 
7:9 

Electronics  Production  Board  members,  4:12 
electronics  in  1953  budget,  6:11 
RTMA  task  force  freeze  report,  6 :1 
station  construction,  5:1,  6:8,  8:4,  9:4,  12:4, 
14:15,  16:10,  24:12,  25:14,  32:3,  49:4 
electronic  weapons  shown  Senate,  6:11 
GE  mica-processing  technique,  6 :11 
new  Signal  Corps  center,  6:11 
new  selenium  rectifier  process,  6:11 
V oice  of  America  ship,  7:8 
antenna  makers  meet  with  NPA,  7 :12 
materials  restrictions  disappearing,  12:8 
BLS  manpower  analysis,  12:10 
NPA  second-quarter  allocations  for  expansion, 
12:13 

Navy  tube  ruggedization,  12:13 
third-quarter  allotments,  13:10,  22:10 
Tobe  Deutschmann  charged  with  violation,  13 :10 
military  electronics  deliveries,  13:10 
no  tube  shortages  seen,  14:14 
more  govt,  coordination  urged,  14:14 
transmitting  tube  meeting,  15:18 
European  electronics  status,  18:8,  19:10 
steel  strike,  18:11,  23:1,  24:11,  27:6,  30:2,  32:7 
McDaniel  outlines  procurement  shortcomings, 
19:11 

symposium  on  components,  19:11 
value  of  contracts  since  Korea,  20 :10 
new  anti-collision  radar,  20 :10 
Parris  commends  conservation  efforts,  21:10 
Taylor  praises  RTMA  small  business  program, 
21:10 

‘Tele-Tech’  procurement  chart,  21:10 
top  100  military  contractors,  21:10 
tour  by  Electronics  Production  Board,  22 :10 
new  base  period  for  antenna  makers,  22:10 
engineers  “imported”  from  Europe,  22:10 
military  electronics  personnel  changes,  22:10 
survey  of  graduating  engineers,  23:9 
Cotton  new  chief,  NPA  electronics,  23:10 
Army  integrates  research,  23:10 
copper-aluminum  controls  affecting  only  largest, 
25 :8 

Milling  leaves  NPA,  25:11 
RTMA  Material  Bureau  report,  25:13 
NPA  Electronics  Div.  staff  cut,  30:11,  39:13, 
41:9,  49:15,  52:11 

$396,000,000  goal  in  govt.-aided  expansion,  32:7 
Telecommunications  Planning  Committee,  35:9 
Fowler  ODM  chief,  36:9 
McDonald  NPA  administrator,  38 :11 
charges  of  slowdown  on  govt,  orders,  41 :9 
Small  leaving  Munitions  Board,  41 :9 
election  may  mean  end  of  controls,  45:8 
industry  not  overloaded,  says  Cotton,  47 :9 
RDB  reliability  advisory  group,  50:11 
McCoy  acting  NPA  administrator,  51:11 
MONOPOLY — see  Anti-Trust 
MOVIES 

Warner’s  financial  reports,  1:7,  8:11,  23:11,  37:10 
TV  clauses  in  film  contracts,  1:12 
Paramount-ABC-UPT  hearing  starts,  3:7 
UPT  buys  50%  of  Microwave  Associates,  3:10, 
18:10 

MacKaye  ’Saturday  Evening  Post’  series,  3:11, 
4:13 

Library  of  Congress  catalog,  3:12 
Chemical  Bank  leases  films  to  CBS-TV,  4 :7 
NBC  reported  buying  UI  films,  4:8 
boxoffice  related  to  TV  saturation,  4:13 
Brittannica  Films  catalog,  5:6 
‘Variety"  relates  Wall  St.  “sensitivity”,  5:7 
TV  blamed  for  Chicago  theatre  closings,  6:6,  7:7 
Arnall  named  Price  Administrator,  6:11 
Joan  Crawford  film  offer,  6:12 
Disney  financial  reports,  7 :9,  21 :11 
Harold  Lloyd  suit  on  TV  use  of  movie,  7:14 
Columbia  Pictures  financial  reports,  8:11,  25:12, 
42:13,  48:11 

Republic’s  TV  expansion  plans,  8:11 
WXYZ-TV  rents  1200  films,  9:10 
movie  promotion  via  TV,  10:7,  12:7,  37:5,  45:5 
exhibitors  boycotting  producers  selling  to  TV, 

10:7 

Pathe  & Crosby  planning  more  TV  films,  10:7 
Transfilm  Inc.  series,  11:6 
Kintner  estimates  TV  film  use,  12:15 
’Billboard’  analyzes  TV  film  market,  13:3 
Abram  Myers  attacks  TV,  13 :4 
Official  Films  financial  reports,  13:11,  41:6 
20th  Century-Fox  financial  reports,  14:13,  21:11, 
37:10,  48:11 

Monogram  financial  reports,  14:13,  24:10,  26:7, 
41:6,  49:15 


Technicolor  financial  reports,  14:13,  37:10 
Skouras  calls  home  TV  “enemy”  of  movies,  14:15 
AP  considers  TV  news  film  field,  15:20,  22:6 
Roach  doing  CBS’s  “Amos  ’n’  Andy”,  16:6 
UPT  financial  reports,  16:9,  20:11,  31:9,  42:13 
Paramount  financial  reports,  16:9,  22:11,  33:10, 
49 :15 

Paramount  buys  50%  of  Vistascope,  16:10 

network  film  expenditures,  18:6 

movie-TV  nomenclature,  18:8 

20th  Century  surveying  TV  film  field,  18:12 

Albert  Black  TV  Productions,  20:10 

Autry  suit  against  Republic,  20:12 

Universal  financial  reports,  21:11,  26:7,  40:13 

Republic  financial  reports,  21:11,  27:9,  43:13 

feature  films  termed  overpriced,  22:6 

exhibitors  eye  theatre  commercials,  22:6 

exhibitors  attitude  on  theatre  TV,  subscription 

reasons  for  California  theatre  closings,  22:6 
RKO  financial  reports,  22:11,  33:10,  37:10,  48:11 
National  Theatres  financial  reports,  23:11 
more  films  for  TV,  24:2 

big  Ford  Motor-Screen  Gems  contract,  24:2,  25:12 
UNESCO  film  study,  25:5 
Decca  acquires  control  of  Universal,  25:12 
no  theatre  in  Levittown,  25:12 
Minneapolis  exhibitor  to  sell  theatres,  produce 
TV  films,  25:12 

British  movie-TV  battle,  25:12 
Disney  evaluates  TV,  25:12 
exhibitors  polled  on  TV  effects,  25:13 
•Variety’  roundup  of  Hollywood  TV  film,  26:5 
Goldwyn  sees  TV-movies  marriage,  26:5 
Republic  drops  TV  film  production,  28 :10 
theatre  interests  in  TV  applications,  29:5 
16mm  anti-trust  suit,  30:4,  31:5,  32:5,  34  TO 
36:6,  39:5  ’ 

1951  boxoffice  total,  30:5 
“Dreamboat”  movie  satirizes  TV,  31:10 
theatre  TV  replaces  newsreel  at  Miami’s  Carib, 

Loew’s  financial  reports,  33:10 

NBC-exhibitor  promotion,  33:12,  37:7 

Canadian  attendance,  34:7 

‘Alliances  of  Necessity — TV  & Movies’,  37:1 

SMPTE  convention,  37:6,  41:5 

TOA  convention,  38:4 

no  FCC  "taboos”  on  movie  ownership,  38:4 
Stolkin  group  buys  RKO  control,  38:11,  39:13. 
40:9,  43:13 

20th  Century-Fox  completes  splitup,  39:13 
Goldwyn  on  movies  vs.  TV,  subscription  TV, 
39 :14 

UTP’s  Blink  estimates  TV  film  gross,  41:6 
Gamble  shifts  from  theatres  to  TV,  42:13 
RKO  retains  Dr.  Alfred  Goldsmith,  42:14 
Col.  Levinson  dies,  43:10 
Vitapix  formed,  45:6 

Paramount  may  sell  2000  shorts  to  CBS,  45:11 
initial  decision  on  ABC-UPT  merger,  46:1 
Warner’s  theatre  divestment  plan,  50:5 
Republic  sells  104  features  to  CBS,  51:3,  52 '6 
- TV  film  value  for  1953  estimated,  52:6 
Paramount  enters  TV  film  field,  62:6 
Columbia  expands  TV  film,  52:6 
RCA  record  div.  to  distribute  film,  62:6 
Hughes  reassumes  control  of  RKO,  52:10 
Theatre  TV 

roundup  of  status,  goals,  2:2 
Theatre  Guild  presentations,  3:6 
Eidophor,  3:4,  5:7,  6:12,  9:16,  11:12,  13:11,  14:15, 
21:11,  26:3,  40:14 
events  scheduled,  8:11 
GPL  equipment,  9 :13 
UPT  operations  disappointing,  10:5 
movie  interests  attack  AT&T,  17:6 
new  RCA  kinescope,  18:12 
Maxim-Robinson  fight,  21:12,  25:6,  26:5 
civil  defense  presentations,  25:6 
frozen  out  of  Gavilan-Tumer  fight,  26:5 
‘N.Y.  Times’  Crowther  dubious  of  future,  31:4 
Walcott-Marciano  fight,  36:10,  37:6,  39:4,  40:9 
first  coast-to-coast  hookup,  37:6,  39:4 
TNT  "Tele-Sessions”,  43:6,  45:11 
"Carmen”  from  Metropolitan  opera,  46:12,  48:7. 
50:4,  51:4 

business  conferences,  48:12,  49:6,  50:4 
FCC  Hearing 

appearances,  3:5,  4:3,  5:12,  7:7 
postponed,  9:16,  15:20,  22:6,  30:12,  46:12 
common  carriers  queried  by  FCC,  14:7 
NARTB  engineering  committee,  36:6 
movies  seek  data  from  AT&T,  37:5,  40:9 
list  of  witnesses,  41:10 
first  phase  of  testimony,  43:3,  44:7 
MUSIC  AGENCIES 
ASCAP  income,  2:4,  14:15 
ASCAP-BMI  feud,  15:20 
‘Billboard’  section  on  BMI  clinics,  20:7 
Petrillo  blasts  TV  “canned”  music,  30:6 
MUTUAL  BROADCASTING  SYSTEM  (MBS) 
billings,  1:7,  15:15,  47:6 

votes*  permit  more  than  30%  to  single  holder, 

TV ’plans,  14:16,  25:5 
Frank  White  resigns,  17 :5 
personnel  changes,  21:5,  24:10 
new  board,  27 :5 

Theodore  Streibert  resigns,  41 :10 
rate  cuts,  42:7 

NATIONAL  ASSOCIATION  OF  RADIO  & TELE- 
VISION BROADCASTERS  (NARTB) 

code  seal,  1:12 

ABC-TV  joins,  4:6 

convention,  4:6,  7:8,  14:1 

code  review  board,  7:3,  9:9,  40:14 

survey  of  TV  job  prospects,  7 :8 


3 


membership,  7 :14 

code  subscribers,  8:7,  9:9 

first  official  complaint  under  code,  11:8 

‘Advertising  Age'  clocks  commercials,  11:8 

Fellows  speech  on  TV  future,  12:6 

advertisers  complain  about  code,  13:12 

NARTB-TV  board  members,  14:9 

uniform  TV  film  standards  sought,  15 :15 

NORC  football  attendance  survey,  20:12 

model  station-agency  contract,  21:7 

Fellows  evaluates  TV,  36:5 

theatre-TV  committee,  36:6 

history  being  written,  37:12 

surveys  of  station  revenues-expenses,  42:8 

first  post-freeze  members,  42:8 

Fellows  attacks  critics,  48:8 

board  meeting,  resolutions,  49:8 

TV  board  meeting,  60:12 


NATIONAL  BROADCASTING  CO.  (NBC) 
petition  to  lift  5-station  limit,  1:1,  2:2,  5:4 
‘Today’  early  morning  show,  1:7,  3:3,  4:9,  5:5, 
7:6,  13:6,  19:6,  40:5 
AM  rate  plan,  2:4 

“smuggles”  culture  into  programs,  3:12 
negotiating  for  KMPC,  Los  Angeles,  4:7 
medical  program  series,  5 :6 
Ted  Cott  promotional  activity,  6:12 
appeals  to  NPA  on  west  coast  studios,  10:7, 
11:8,  16:10 

promotes  summer  TV  time  sales,  10:10 
SPAC  membership,  12:5 
CMQ  stations  affiliate,  17:7 
new  operas  planned,  18:12 
Madden  predicts  station  growth,  25:1 
TV-radio  integration,  25:2,  29:6,  34:7,  35:5,  47:5 
financial  report,  30:12 
cleared  of  ad  lib  libel  charge,  31:10 
‘Hometown’  shows,  33:5 
promotional  tieup  with  movies,  33:12,  37:7 
negroes  employed,  34:10 
“repeat  film”  program,  37 :4 
successful  “think  stuff”,  40:6 
Washington  headquarters  move,  40:6 
awards  for  direct  mail  promotion,  41:6 
commercial  testing  service,  46 :7 
contract  with  Robert  Sherwood,  48:7 
Trammell  heads  Miami  application,  50:12 
reduces  affiliates’  “free  hours”,  51:7 
NATIONAL  PRODUCTION  AUTHORITY  — see 
Mobilization 


NETWORKS,  COAXIAL  AND  MICROWAVE 
FACILITIES 

expansion,  4:1,  7:1,  8:12,  12:1,  12:16,  16:10,  20.1, 
23:1,  31:3,  34:12,  35:10,  36:10,  45:7,  49:9,  52:12 
rumor  of  transatlantic  airborne  plans,  7 :14 
Toronto-Montreal,  11:12 

experiments  with  “pipes”,  50,000  me,  14:15 
anniversary  of  first  intercity  TV,  14.15 
"Federal  tax”  swindle  in  Miami,  15:19 
closed-circuit  setups  for  conventions,  17 :12 
interconnection  decision,  42:14 
ABC  complains  about  allocations,  48:5,  51:12 
British  technical  innovations,  48:5 
Bowl  game  circuits,  51:12 


NEW  STATIONS  ON  AIR 
KFEL-TV,  Denver,  29:1 
KPTV,  Portland,  38:1,  40:3,  46:3 
KBTV,  Denver,  40:1,  41:4 
new  network  affiliations,  40:2,  41:10 
"fever  chart”,  44:1 
case  study  of  WSBA-TV,  York,  44:3 
KDUB-TV.  Lubbock,  45:4,  46:12 
KONA,  Honolulu,  47:2 
KTBC-TV,  Austin,  47:2 
WSLS-TV,  Roanoke,  48:1 
KGMB-TV,  Honolulu,  48:1 
rate  cards,  48:12 
KROD-TV,  El  Paso,  49:1 
KKTV,  Colorado  Springs,  49:1 
grantees  mostly  radio  folk,  50:1 
KHQ-TV,  Spokane,  50:1 
WFPG-TV,  Atlantic  City,  51:1,  52:1 
WSBA-TV,  York,  52:1 
WSBT-TV,  South  Bend,  62:1 
NEWSPAPERS,  TV’s  IMPACT  ON  (see  also 
Surveys) 

Cincinnati  ‘Times-Star’  buys  ‘Enquirer,  7:14 
no  FCC  “taboos”  on  TV  ownership,  38:4 
PATENTS  (see  also  Anti-Trust) 

FCC  filing  proposal,  2:7,  3:12,  4:14,  8:10,  9:16 
RCA,  tri-color  tubes,  21:12 
PHONEVISION — See  Subscription  TV 


POLITICS  „ 

convention  and  election  coverage,  1:6,  4:14,  6:7, 
7:6,  14‘9,  15:20,  17:12,  22:5,  26:13,  27:4,  28:6, 
29:5,  31:5,  37:12,  42:14,  44:6 
Marquis  Childs  on  TV  & politicians,  3:6 
networks  selling  TV  time,  3:12 
Butcher  to  assist  Eisenhower,  3:12 
Sawyer  sued  by  minority  stockholders,  5:11 
Sandburg  visualizes  Lincoln  on  TV,  7:8 
Sen.  Johnson  attacks  charging  for  political  time. 


convention  sponsorship  code  adopted,  10:6 
TV  “goldfish  bowl”,  12:4 

higher  campaign  expenditures  sought,  14 :9, 
15:20,  16:10,  17:7 

Democrats  name  Joseph  Katz  Co.  timebuyer, 
15:15 

CBS  school  for  politicians,  19:6 

Reinsch  Democratic  TV-radio  consultant,  20:12, 

26:5 

closed-circuit  setups,  21:1,  22:3,  25:14,  26:14, 
28:10 

are  politicians  "overstaying  welcome”?  21:2 
Missouri  protects  stations  in  libel  suits,  22:6 


Sen.  Johnson  is  Russell  campaign  mgr.,  22:10 

Eisenhower  telecasts,  22:11 

FCC  says  CBS  must  give  Schneider  time,  22:11 
Taft,  Kefauver  ask  equal  time  with  Eisenhower, 

23:6,  24:12 

Stevenson  sells  interest  in  application,  31 :10 
Nixon  fund  telecast,  39:6 
GOP  spot  plan,  40:6,  41:10 

Senate  surveying  TV-radio  expenditures,  41:10 
KING-TV  refuses  Sen.  McCarthy  speech,  43:14 
House  hearing  on  campaign  costs,  49 :5 
PREDICTIONS 

station  & receiver  growth,  23:8,  26:1,  37:8,  43:10, 
51:9,  52:10 

TV  time  sales,  30:1,  41:4,  42:8 
PRICE  CONTROLS— see  Mobilization 
PROFITS,  TV  STATION — see  Financial  Activity 

PROGRAMS  AND  PRODUCTION 

Denver  closed-circuit  events,  1 :7 
‘Look’  & ‘Radio  Daily’  awards,  1 :12 
Gov.  Talmadge  on  racial  segregation,  2:5 
judge  rules  TV  didn’t  violate  Costello’s  consti- 
tutional rights,  2:12 
Texas  TV  newsreels,  3 :5 
Loeb  appeals  from  "blacklist”,  3:6 
clergyman  commends  TV  programs,  3:12 
Godfrey  off-color  quips,  4:7 

Gould  finds  TV  good  medium  for  fine  music,  4 :7 
Teleprompter,  4:9,  14:13,  17:7,  35:10,  41:10,  62:6 
temporary  TV  license  renewals,  6:6,  6:5,  14:9 
NBC-TV  medical  series,  5:6 
Los  Angeles  “Emmy”  controversy,  7 :8 
channel  numbers  primary  identification,  8:7 
CBS-NBC  talent  raids  conjecture,  8:7 
FCC  hits  horse  race  results,  9:8 
AP  newsreel  service,  9:10 
Tele-Cue,  10 :6 

total  weekly  network  hours,  10:10 
new  Nielsen  service,  10:10 

U.  S.  Chamber  of  Commerce  urges  blacklist, 
10:10 

threatened  suicide  televised,  10:10 

WDTV  on  24-hour  schedule,  11:6 

WPIX  offers  reward  for  slayer,  11:6 

Ethel  Barrymore  series,  11:6 

Douglas  Fairbanks  Jr.  tieup  with  NBC,  11:6 

CBS  tailoring  “I  Love  Lucy”  soundtrack,  11:6 

WHAS-TV  televises  tower  climber,  11:12 

highest  rated  programs,  12:6 

WPTZ  telecasts  surgical  operation,  12:11 

embarrassing  boners,  12:13 

legal  rights  to  TV  signals,  12:16 

N.  Y.  law  prohibiting  TV  at  hearings,  13:6 

graft  among  technicians  reported,  14:15 

ACLU  protests  “blacklists”  to  FCC,  15:14 

’Variety’  awards,  15  :20 

IER  awards,  16:6 

A-bomb  telecasts,  16:6,  17:7 

Peabody  awards,  18:12 

NBC  plans  new  operas,  18:12 

‘McCall’s’  awards,  19:6,  37:12,  51:5 

duPont  awards,  20:7,  40:8 

FCC  rebroadcast  rules,  20:7 

TV  banned  at  Chicago  crime  hearings,  21:12 

“I  Love  Lucy”  readied  for  movies,  22 :6 

Crosby-Hope  Olympic  fund  marathon,  24:7,  26:6 

Berle  Runyon  fund  telethon,  24:7 

WFIL-TV  program  for  deaf,  26:6 

WOR-TV  all  night  schedule,  27:5 

WNBT  “repeat  film”  program,  37:4 

theatres  less  used  as  studios,  39:6 

WOR-TV  specialized  programming,  39:7 

bar  group  opposes  TV  at  hearings,  39:8 

WGN-TV  sports  night,  40:6 

NBC-TV  “think  stuff”,  40:6 

"Billy  Budd”  opera,  43:6 

WKZO-TV  restricts  beer  commercials,  crime 
shows,  43:6 

Admiral  sponsors  Bishop  Sheen,  43:7 
review  of  Crosby  book,  45:6 
coverage  of  Eisenhower  in  Korea,  47:10,  48:12 
program  nicknames,  49:16 

central  shop  for  New  York  shows  proposed,  50 :5 
Bishop  Sheen  ruled  off  Canadian  stations,  50:5 
‘TV  Guide’  awards,  50:5 
Sylvania  awards,  50:5 
British  coronation,  50:6,  51:7 
NBC  moves  to  protect  property  rights,  62:6 
RADIO-TELEVISION  MFRS.  ASSN.  (RTMA) 
new  Technical  Products  Div.,  2:11 
task  force  freeze  report,  6:1,  8:1 
new  Govt.  Relations  Section,  6:10 
TV  set  shipments  to  States,  7:12,  20:9,  34:10 
awards  committee,  12:12 
Jordan  report,  14:7 

Sarnoff  gets  award  for  “outstanding  contribu- 
tions”, 17:9 

booklet  about  TV  sets  for  public,  18:10 
reports  radio  shipments,  21 :9 
Canadian  RTMA  officers,  25:11 
Material  Bureau  report,  25:13 
McDaniel  resigns,  Plamondon  named  chairman, 
26:11 

McDaniel  notes  industry’s  growth,  26:13 
educational  TV  committee,  30:10,  32:8 
parts  section  chairmen,  34:10 
TV  committee,  35:9 
Plamondon  president,  38:10 
receiver  section  enlarged,  46:11 
equipment  reliability  committee,  47 :9 
parts  price  ceilings,  42:10,  43:9.  44:8,  48:9 
subscription  TV  committee,  51:11 
REPRESENTATIVES,  TV  STATION 
Gill-Keefe  & Perna  Inc.,  6:7 
Katz  “guaranteed  time”  proposal,  7:14,  8:12 
new  Henry  I.  Christal  Co.,  23:7 

4 


signing  new  TV  stations,  42:4 
association  changes  name,  44:12 

RECEIVER  INSTALLATION  & SERVICING 
Conlan  Electric  bankruptcy,  4:11 
‘Electronics’  survey  of  service  calls,  14:12 
RCA  “spring  checkup  plan”,  14:12 
servicemen  seek  to  block  Western  Union,  14:12 
Roper  survey  shows  customers  satisfied,  21:9 
FCC  advises  public  it  doesn’t  license  service- 
men, 23:9 

‘Television  Interference’,  108-p.  book,  23:11 
TV  interference  cures,  25:13 
Ward  vhf-uhf  antenna,  30:10 
Denver  $1  antenna  permit,  32:4 
long-distance  reception,  36:10 
Haas  fears  manufacturer  servicing  growth,  39:11 
OPS  advisory  committee,  40:12 
unethical  servicemen  caught,  43:12 
clampdowns  in  Baltimore,  New  York,  Chicago. 
44:10 

Philadelphia  association  for  self-policing,  46:10 
Moch  sees  smaller  shops,  50:10 

RECEIVER  PRODUCTION  (see  also  individual 
manufacturers.  Merchandising,  Mobilization, 
Uhf) 

value  of  post-war  TV  sets,  3:2,  13:8,  48:2 
oscillator  radiation,  3:6,  39:11,  42:12,  50:7 
Canadian  output,  3:9,  28:9 
FTC  says  Covideo  misrepresents,  5:9 
British  spot-wobble  sets,  5:10 
inventory  at  end  of  1951,  6:9 
De  Forest  projection  invention,  6:10 
receiving  antenna  outlook,  7:12 
receiving  tube  survey,  7:13 
bankruptcies,  8:9,  26:12,  50:11 
Standard  Coil  tuner,  9:11 
NPA  employment  study,  9:12 
symposium  on  improved  components,  9:15 
printed  circuits,  10:9 
Chicago  employment,  15:16 
amateur  IF  interference,  17:9,  20:9 
clock  radio  upsurge,  17 :10 

set  ownership  in  FCC,  among  lawyers,  engi- 
neers, 18:8 

GE  uhf-vhf  receiver  mixer  tube,  18:8 
Gough-Douglas  “chairside  control”,  18:10 
Skiatron  plans  home  receivers,  18:12 
MIT  loudspeaker,  21:9 

American  Institute  of  Television  Manufacturers. 
24:10 

vacation  shutdowns,  25 :8 

steel  strike,  18:11,  23:1,  24:11,  27:6,  30:2,  32:7 
British  “line  eliminator”,  27:7 
triangular  set,  28:9 

FCC  article  on  oscillator  radiation,  28:9 
printed-circuit  radio,  31:8,  33:4,  34:10,  37:9 
definition  of  electronics,  34:11 
“blind”  TV  set,  34:11 

‘Tele-Tech’  estimates  electronics  expenditures 
since  1907,  36:9 
1951  parts  sales,  37:10 
BLS  summarizes  job  opportunities,  37:11 
National  Electronics  Conference,  37:11 
Howard  Sams  estimates  total  parts  in  TV  sets. 
38:10 

price  increases,  39:9,  40:10 
uhf  at  NEDA  convention,  39:10 
Circuitron  formed  for  printed  circuits,  39:13 
Preview  Television  Corp.  coin  operation,  40:11 
receiver  exports,  40:12 

industry  sizeup  in  ‘N.Y.  Journal  of  Commerce’, 
40:13 

diversification  into  non-electronic  lines,  41:7 

steel  shortage  appears  serious,  44 :8 

TV  production  outstrips  radio,  45:8 

compared  with  auto  output,  45 :9 

Singer  projection  set,  45:10 

set  life  estimated  at  8!/2  years,  47:1 

total  industry  employment,  52:11 

RECORDS  AND  TAPE  RECORDINGS 

tape  duplicators,  2:8 
1951  sales  increase,  3:11 

officers,  Record  Industry  Assn,  of  America,  8:10 
Capital  Records  financial  reports,  14:15,  37:10, 
49:15 

RCA  3-speed  turntables,  17 :10 
manufacturers  devoted  259fc-75%  to  military, 
18:11 

Decca  financial  reports,  21:11 
RCA  “extended  play”  45rpm,  31 :9 
RIAA  estimates  only  4%  of  TVs  with  players, 
34:9 

70-page  section  in  ‘Variety’,  40:12 
‘Fortune’  article,  49:14 

SALES,  TV  STATION 
WOR-TV,  3:5 
KOB-TV,  9:3,  12:16,  17:12 
WTCN-TV,  10:2,  23:7 
WSAZ-TV,  10:2 
KPHO-TV,  18:2,  26:14 
KOTV,  19:2,  31:10 

Edwin  Pauley  considering  KLAC-TV,  27 :10 
WMBR-TV,  51:5 
WLTV,  51:5 

SERVICING  & SERVICEMEN— see  Receiver  In- 
stallation 

SMPTE — see  Movies 
SPORTS 

Bushnell  heads  NCAA  TV  program,  7:8 
TV  films  of  Olympics  banned,  29:10 

Baseball 

lineup  for  1952  season,  5:6,  6:12,  7:14 
LBS  $12,000,000  anti-trust  suit,  8:7 
WNBT  signs  players,  16:6 
list  of  major  league  telecasts,  16:6,  20:7 
electronic  umpire,  41:10 


Boxing 

anti-trust  suit,  10:6,  12:16 
Virginia  tax  on  TV-radio  rights,  14:8 
Chicago  reception  of  Robinson-Graziano,  16:10 
theatre  TV  gets  Maxim-Robinson,  21:12 
Walcott-Charles,  21:12,  23:7 
Football 

Rose  Bowl,  1:12 

NCAA  liberalizes  1952  plans,  2:12,  4:14 
pro-TV  N.  Y.  State  bill,  3 :o 

Justice  Dept,  probe  of  NCAA,  6:12,  15:20,  20:12, 
21:5 

more  games  due  in  fall,  9:7,  11:12 
U of  Penn,  fights  NCAA  ban,  13:12 
TV  called  “$10,000,000  threat",  17:12 
NORC  attendance  survey,  19:12,  20:12 
Atlantic  Refining  quits  college  games,  21 :5 
1952  plans  disclosed,  23:4 

Notre  Dame  calls  NCAA  ban  "socialistic",  25:14, 
41:10 

NBC-TV  carrying  NCAA  schedule,  26:14,  33:12, 
34:12.  37:12,  39:14,  42:8 

DuMont  asks  to  carry  6 games  locally,  45:12, 
46:12 

RTMA  committee  report,  48:6 
Minor  Sports 
Kentucky  Derby,  18:12 

STATION  CONSTRUCTION  CONTROLS— see 
Mobilization 

SUBSCRIBER-VISION— see  Subscription  TV 
SUBSCRIPTION  TV 

study  by  Stanford  Research  Institute,  15:19 
‘Sponsor’  article,  21:7 
‘Tele-Tech’  favorable  attitude,  25:6 
Sam  Goldwyn  favors  principle,  46:12 
RTMA  committee,  47:8,  51:11 
hearing  expected  in  spring,  62 :2 
Phonevision 

Zenith-Paramount  letters,  7 :6 
petition  for  hearing  filed,  9:9 
‘Look’  article,  19:12 
Subscriber-Vision 

Paramount  & RKO  promise  films,  3:5 
plans  September  public  tests,  18:12 
demonstrated  in  New  York,  23:12,  24:5 
plans  surgery  demonstrations,  52:3 
Telemeter 

sees  "lesson”  in  Crosby-Hope  telethon,  31:10 
Famous  Players  gets  Canadian  rights,  36:6,  42:14 
promotional  efforts,  37 :5 

SURVEYS  (see  also  Home  Life,  TV’s  Impact  on) 

radio  research  most  conscientious,  says  Dr. 
Zeisel,  1:12 

WTMJ-TV,  WSYR-TV,  Ohio  State  U,  9:10 
Puck,  Advertest,  WOR,  Nielsen,  Milwaukee 
Journal,  12:7 

Jordan,  impact  on  other  media,  14:7 


Pulse,  New  York  set  ownership,  17 :10,  27 :8 
NORC,  football  attendance,  19:12,  20:12 
‘Motion  Picture  Herald’,  exhibitors  attitude  on 
theatre  TV,  subscription  TV,  22:6 
BAB,  number  of  radios  in  TV  homes,  25:7 
Beaumont  & Hohman,  set  brands,  distribution, 
etc.,  27:8 

newspaper  reps,  readership  in  TV  homes,  28:5 
‘Detroit  News’,  brand  preferences,  28 :9 
Videotown,  30:6 

ARB  says  80%  of  people  in  TV  range,  31:10 
Gallup  & Robinson,  commercial  effectiveness, 
34:6 

Pulse,  radio  listening,  36 :5 
Nielsen,  total  radio  homes,  36:5 
ARF  to  study  rating  methods,  36 :6 
Crowell-Collier,  TV  vs.  magazines,  50:5 

TELEMETER — see  Subscription  TV 
TELEVISION  FUND — see  Financial  Activity 
THEATRE  TV — see  Movies 
TOA — see  Movies 
TRANSISTORS 

seen  as  base  of  “new”  industry,  1 :11 
devices  made  possible,  8:10 
production  prospects  slim,  9:7 
future,  as  seen  by  GE’s  Lang,  RCA’s  Folsom, 
15:19 

offered  to  general  public,  17 :9 
industry  warned  about  shoddy  units,  18:10 
NPA  eases  laboratory  use,  18:11 
discussed  at  components  meeting,  19 :7 
Purolator  sets  up  Transistor  Products,  19 :10 
RCA  develops  225  me  unit,  26 :13 
‘Scientific  American’  article,  27 :7 
Emerson’s  all-transistor  radio,  28 :8 
Signal  Corps  orders,  34:11 
GE  reports  operation  at  270  degrees,  37:11 
‘Proceedings  of  the  IRE’  special  issue,  46:8 
RCA  demonstration,  47 :4 
in  ham  transmitter,  49:8 
Raytheon  commercial  availability,  49:15 
Sarnoff  sees  transistors  as  "key”  to  expansion, 
52:10 

TRANSIT  FM — see  Frequency  Modulation 
TRANSMITTERS — see  Equipment,  Telecasting 
TUBES,  TV  PICTURE  (see  also  individual  manu- 
facturers) 

27-in.,  3:9,  9:12,  10:9,  22:7,  23:8,  26:12,  27:8, 
31:7,  36:8 

glass-metal  controversy,  3:10,  4:12 
"retreads”,  5:9 
cylindrical-faced,  8 :9 
no  shortages  seen,  14:14 
electrostatics  losing  favor,  17 :11 
Selson  plans  production,  21 :9 
24-in.,  22:7 

‘‘implosion-proof’,  31:7,  43:11 
price  increases,  40:10 


Standard  Coil  booster,  43:11 
size,  shape  trends,  49:12 
Crosley’s  Cramer  predicts  trend,  51:10 
UHF  (Ultra  High  Frequency) 

Receivers  (see  also  individual  manufacturers) 
plans  and  production,  5:7,  11:1,  19:4,  38:8,  40:3, 
42:1,  42:9,  50.8 

shifted  in  NPA  class  code,  7 :9 

discussed  at  NAED  convention,  25:11 

KPTV,  Portland,  first  market,  38:8,  39:2,  40:3 

NEDA  panel  discussion,  39:10 

new  lead-in,  41 :6 

Underwriters  Labs  rules,  43:5 

RTMA  says  it  can’t  set  standards,  43:8 

41-mc  IF,  44:5 


Stations 

petitions  to  lift  5-station  limit,  1:1,  2:2,  5:4, 
7:14,  8:6 

site  tests,  7 :8,  9 :7 
big-city  applicants,  10:10 
Harmon  questions  spacings,  14:2 
"purchase”  of  audience  considered,  18:3 
Sylvania,  Emporium,  Pa.,  20:7,  40:4,  51:8 
RCA  variable  height  tests,  22:5,  30:12,  40:4 
RCA  servicing  plan,  42:14 
study  of  WSBA-TV,  York,  44:3 
DuMont,  New  York,  46:11 
Transmitting  Equipment 
roundup  of  availabilities,  5:2,  31:1,  41:4,  49 '3 
primer  on  vhf  and  uhf,  5:4 
RTMA  task  force  report,  6:1 
RCA,  7:2,  27:3 

GE  1-kw  ceramic-metal  tube,  8:9 

“super  power”  in  sight,  10:4 

Workshop  Associates  antenna,  10:10,  50 ‘7 

Bridgeport  equipment  sold  to  KPTV,  35:1 

reasons  for  delays,  35:3 

Telechrome  Inc.,  42:4 

Eimac  klystron  progress,  43:8 

Varian  expects  75-kw  in  1953,  44:5 

RCA  deliveries,  51:1 

GE  to  make  klystrons,  52:7 


Loeb  appeals  from  “blacklist”,  3:6 

strike  at  WOW-TV,  4:8,  6:12 

CBS  employes  favor  IBEW,  6 T2 

SAG  wins  on  CBS-TV  West  Coast  films,  6:12 

IaS  contracts  with  12  film  makers,  6:12 

SAG-IMPPA  agreement  on  TV  films  7 7 

TVA-AFRA  merger,  15:15 

Petrillo  blasts  TV  "canned”  music,  30:6 

using  TV  to  promote  views,  33:6 

SAG  TV  film  contract,  37:6 

T^r>fiAlnV ^££^ases  director  employment,  40:9 
AFRA  & TVA  merge,  40:14 
Teamsters  union  buys  TV  time,  41-5 
engineers  walkout  at  NBC,  Washington,  41:6 
SAG  strike  on  film  commercials,  45:12 
WAGE  CONTROLS — see  Mobilization 


MANUFACTURERS  AND  MERCHANDISERS 


ADMIRAL  CORP. 

estimated  1952  production,  1:7,  15:16 
financial  reports,  1:7,  9:14,  17:11,  32:6,  40:13, 
45:11 

new  sets,  1:11,  14:12,  33:7 
buys  Molded  Products  Corp.,  3:9 
faith  in  AM,  7:7 

Canadian  Admiral,  10:9,  19:7,  23:11,  32:7,  33:10, 
37:9 

inboard  pricing,  13:9 

explains  dropping  of  “Lights  Out”,  17:10 
Siragusa  sees  big  sales  due  to  obsolescence,  40:13 
more  non-electronic  diversification,  40:13,  41:8 
subsidiaries’  volume  of  distribution,  41:8 
AEROVOX  CORP.,  10:9,  14:13,  43:13,  52:11 
AMERICAN  PHENOLIC  CORP.,  14:13,  22:11, 
33:10,  47:9 

ANDREA  RADIO  CORP.,  6:10,  38:10 
ARCTURUS  ELECTRONICS  INC.,  10:9,  50:11 
ARVIN  INDUSTRIES  INC. 

financial  reports,  10:9,  19:7,  37:10 
new  sets,  11:10,  22:9,  31:8 
Uhf,  19:4 

AVCO — see  Crosley 
BELMONT — see  Raytheon 

BENDIX  RADIO  DIV.,  BENDIX  AVIATION 
CORP. 

new  sets,  2:10,  25:10 
financial  reports,  6:7,  9:14 
expansion,  46:11 
E.  C.  BONIA  INC.,  18:10 

BRUNSWICK  DIV.,  RADIO  & TELEVISION 
INC.,  33:9 

CAPEHART-FARNSWORTH  CORP. 

new  distributors,  23 :9 
IT&T  financial  reports,  24:10 
new  sets,  32:7 

CBS-COLUMBIA  INC.,  24:9 
CLAROSTAT  MFC.  CO.  INC.,  14:13 
COLLINS  RADIO  CO. 
financial  reports,  9:14,  12:14,  24:10,  44:11 
leases  Dallas  FM  transmitter,  19:10 
V-loan,  33:10 
CORNELL-DUBILIER 

financial  reports,  1:7,  9:14,  23:11,  24:10,  33:10 
proxy  fight,  4:13 
$4,000,000  debentures,  13:11 
expansion,  42:13 


CORNING  GLASS  WORKS,  12:14 
CROSLEY  DIV.,  AVCO  MFG.  CORP. 

new  sets,  4:11,  24 :9 
sales  reorganization,  5:11,  9:13 
financial  reports,  6:10,  13:11,  27:9,  39:12 
price  cuts,  7:12 
Canadian  production,  12:12 
Shouse  sees  big  AMs  surviving,  13:12 
vhf-uhf  set  plans,  41:6 
buys  Tarzian  tube  plant,  43:11 
ALLEN  B.  DuMONT  LABORATORIES  INC. 
new  sets,  1:10,  30:10 

Paramount  hearing,  3:7,  4:7,  6:6,  7:6,  18:6 

rates  self  fifth  in  industry,  3:11 

plans  Boston,  St.  Louis  applications,  3:12 

promoting  second  set  in  home,  6:10 

says  color  6-8  years  off,  13:7 

film  scanner,  14:4 

inboard  pricing,  17:10 

financial  reports,  17:11,  21:11,  38:11,  39:12, 
43:13,  48:11 

Canadian  subsidiary,  30:10 
licenses  Canadian  manufacturer,  31:7 
handling  Kliegl  line,  41:5 
WABD  color  transmissions,  50:12 
EMERSON  RADIO  & PHONOGRAPH  CO. 
financial  reports,  3:11,  9:14,  22:11,  38:11 
San  Francisco  factory  distributor,  6:10 
stock  option,  6:10 
price  cuts,  12:12 
13,000,000th  receiver,  15:17 
new  sets,  19:10,  23:9,  62:9 
educational  TV  fund,  26:2 
buying  Webster-Chicago,  51:10 
EMPIRE  COIL  CO.,  24:10 
ERIE  RESISTOR  CORP.,  18:11,  45:11 
FADA  RADIO  & ELECTRIC  CO.  INC.,  8:9,17:11 
FEDERAL  TELEPHONE  & RADIO  CO.  (IT&T) 
mobile  communications  dept.,  7:9 
Graybar  distributor,  11:12 
IT&T-Kellogg  merger,  12:14 
FREED  RADIO  CORP.,  27:8,  37:9,  51:10 
GABRIEL  CO.,  8:11,  11:10,  19:7 
GATES  RADIO  CO.,  23:10 
GENERAL  ELECTRIC  CO.  (GE) 
electronic  food  dispenser,  2 :8 
new  sets,  2:10,  23:9,  31:8 
layoffs,  5:10 
1-kw  uhf  tube,  8:9 


o..u,n,iui  ItilUlU),  ^V.V|  , 

expansion,  11:10,  18:10 
price  cuts,  12:12 
small  business  promotion,  17:9 
closed-circuit  TV  at  stockholders  meeting,  17  11 
uhf-vhf  receiver  mixer  tube,  18:8 
5-kw  vhf  air-cooled  transmitter,  18 '8 
20T0ker  estiraates  53.000,000  sets  by  1960, 
uhf  converter,  22 :9 
germanium  diode  production,  52:9 
GENERAL  INSTRUMENT  CORP. 
merger  with  Standard  Coil,  5:9,  20  TO 
financial  reports,  6:10,  24:10,  39:12,  46:10,  49  T5 
uhf  tuner,  26:12 


GENERAL  PRECISION  EQUIPMENT  CORP. 

financial  reports,  13:11,  21:11,  33:10,  49:14 

stock  issue,  14:13 

buys  Kearfott  Co.,  23:11 


GLOBE-UNION  INC.,  47:9 


GOUGH  INDUSTRIES  INC.,  5:10 
GRAYBAR  ELECTRIC  CO.,  23:11 
HALLICRAFTERS  CO. 

Denver  closed-circuit  events,  1 :7 
new  sets,  2:10,  18:10,  33:9 
new  distributors,  24:9 
printed-circuit  radios,  37:9,  44:10 
financial  reports,  46:11,  50:11 
HAZELTINE  ELECTRONICS  CORP. 
financial  reports,  12:14,  35:9 
analyzes  failure  of  CBS  color,  12:15 
stock  split,  29:10 
HOFFMAN  RADIO  CORP. 
new  sets,  2:11,  18:10,  32:7 
one-price  policy,  12:12 
research  laboratory,  15:17 
financial  reports,  18:11,  19:7,  31:9,  44:11 
new  distributors,  24 :9 
distributing  Jerrold  equipment,  39:11 
HYTRON  RADIO  & ELECTRONICS  CORP.,  11 :10 
INDIANA  STEEL  PRODUCTS  CO.,  15:19,  24:10. 
38:11,  52:10 

INTERNATIONAL  RESISTANCE  CO.,  3:11, 

15:19,  33:10,  35:9,  46:11 

INTERNATIONAL  TELEPHONE  & TELE- 
GRAPH CORP.  (see  Capehart-Farnsworth) 
I-T-E  CIRCUIT  BREAKER  CO.,  14:13,  37:10, 
62:10 


5 


JACKSON  INDUSTRIES  INC..  2:11 
JERROLD  ELECTRONICS  CORE.,  21:9,  39:11 
JEWEL  RADIO  CORP.,  33:9 
KAYE-HALBERT  CORP.,  22:9 
KIMBLE  GLASS  CO.,  22:9 
LEAR  INC.,  6:11,  12:14 
LEWYT  CORP.,  4:12 
LION  MFG.  CORP.,  3:9 
MAGNA  VOX  CO. 
expansion,  2:10 

new  sets.  2:11,  11:10,  22:9,  31:8 

financial  reports,  7:9,  19:7,  40:13,  42:13,  44:11 

price  cuts,  13:9 

survey  of  public’s  buying  plans,  14:12 
MAJESTIC  RADIO  & TELEVISION  CORP.,  2:11, 
11:10,  20:9,  31:8 

P.  R.  MALLORY  & CO.,  2:8,  9:14,  14:13,  21:9, 

42:2 

JOHN  MECK  INDUSTRIES,  13:9,  14:12,  16:8 

MITCHELL  MFG.  CO.,  22:9,  38:10 

MONARCH  RADIO  & TELEVISION  CORP.,  22:8, 

23:9 

MOTOROLA  INC. 

N.  J.  distribution  setup,  2:10 

TV  of  future  predicted  by  Robert  Galvin,  4:10 

financial  reports,  5:7,  12:14,  19:7,  46:11 

expansion,  5:10 

inboard  pricing,  13:9 

employes’  fund,  14:13 

Hansen  says  uhf  not  unpredictable,  21 :9 
Canadian  subsidiary,  22:9 
stock  dividend,  27 :9,  31 :9 
asks  to  register  stock  sale,  30:11 
printed-circuit  radio,  31:8,  33:4 
new  sets,  32:7 
MUNTZ  TV  INC. 

financial  reports,  3:11,  5:7,  23:11,  50:11 
price  cuts,  12:12 
retail  outlets,  18:10 
plans  branch  assembly,  33:9 
air  conditioners,  39:11 
on  N.  Y.  Curb  Exchange,  48 :11 
MUTER  CO.,  13:11,  17:11,  21:11,  29:9,  30:11,  43:13 
NATIONAL  ELECTRONICS  MFG.  CO.,  2:11 
NATIONAL  UNION  RADIO  CORP.,  15:17,  16:9. 
18:11 

OAK  MFG.  CO.,  9:14,  25:12,  40:13,  62:10 
OLYMPIC  RADIO  & TELEVISION  INC. 
stock  transactions,  2:7,  11:10,  42:13,  43:13 
new  sets,  3 :9,  31 :8 
financial  reports,  8:11,  14:13,  36:8 
V-loan,  25:12 

PACIFIC  MERCURY  TELEVISION  CORP. 

new  sets,  5:10 
Sears  tieup,  25  :12,  26  :7 
financial  reports,  30:11,  33:10 
seeks  to  buy  Tele-tone,  47 :9 
PACKARD-BELL  CO. 
new  sets,  3:9,  31:8 

financial  reports,  4:12,  18:11,  33:10,  42:13,  62:10 
PATHE  TELEVISION  CORP.,  33:9 
PHILCO  CORP. 

1951  sales,  1:7 
top  personnel  changes,  1:9 
new  sets,  1:10,  25:10,  60:10 
$40,000,000  loan,  2:7 

international  program  sponsorship,  8:10 

financial  reports,  11:11,  20:10,  24:10,  33:10,  46:11 

Donald  Fink  named  co-director  of  research,  13 :10 

$25,000,000  loan,  13:11 

Lehigh  scholarships,  25:13 

price  increases,  38:10 

English  plant,  62:11 

PHILHARMONIC  RADIO  CORP.,  11:10,  13:10, 

33:9 

RADIO  & TELEVISION  INC.,  15:19 
RADIO  CORP.  OF  AMERICA  (RCA) 
estimates  1952  military  output,  1:8 


Nelson  cites  planetary  interference,  4:12 

Knapp-Monarch  products,  6:10 

Washington  TV  seminar,  6:12 

$50,000,000  loan,  8:11 

financial  reports,  9:14,  19:7,  30:11,  44:11 

small  business  ads,  14:13 

RCA-Clark  Collection  of  Radioana,  16:8 

new  batteries  for  portables,  18:9 

Watts  heads  AFCA,  18:10 

Folsom  Notre  Dame  scholarship,  18:10 

new  theatre-TV  tube,  18:12 

ad  budget,  19:10 

Jolliffe  urges  more  "pure”  research,  20:11 
Sarnoff  outlines  9 new  projects,  20:11 
Jolliffe  scholarship  at  W.  Virginia  U.  22:9 
aerial  survey  for  microwave  routes,  23:12 
new  Prescott,  Ont.,  plant,  24:10 
scholarships,  26:13 
handling  ranges,  38:10,  39:11 
Dr.  Alexanderson  named  consultant,  41 :9 
Sarnoff  heads  manpower  commission,  43:10 
Portland  uhf  report,  46:3 
demonstrates  transistors.  47 :4 
Zworykin  gets  AIEE  medal,  60:8 
Color  TV 

field  tests,  1:11,  26:9,  28:10,  39:13,  40:9 
tri-color  tube  patents,  21 :12 
tubes  in  color  set  reduced  from  54  to  36,  23:12 
Receivers 

new  sets,  1:10,  25:10,  50:10,  61:10 
sales  clinics,  4:12 
closes  Pulaski,  Va.,  plant,  6:10 
hotel  installations,  25:4,  29:9,  40:8 
uhf,  7:10 

Transmitting  Equipment 

Washington  seminar,  7 :2 
uhf  variable  height  tests,  22:5 
uhf  servicing  plan,  42:14 
first  uhf  deliveries,  61:1 
Tubes 

receiving  tube  price  increases,  4:11 
cylindrical-faced,  8:9 
27-in. , 23:8 

Vidicon  commercialized,  37:11 
RAYTHEON  MFG.  CO. 

“Corona  Inhibitor”,  1:10 
new  sets,  2:11,  27:8 

financial  reports.  3:11,  4:13,  6:10,  13:11,  21:11. 

30:11,  40:13 
salaries,  4:13 
price  cuts,  8:9 
new  distributors,  24:9 
Brockton  subminiature  tube  plant,  24:10 
new  International  Div.,  24:10 
new  western  merchandising  group,  25:10 
name  of  Belmont  subsidiary  changed,  31:8 
uhf  servicing  film,  46:10 
REEVES  SOUNDCRAFT  CORP.,  15:19 
REGAL  ELECTRONICS  CORP.,  7:12 
SCOTT  RADIO  LABORATORIES,  10:9,  31:9 
SENTINEL  RADIO  CORP. 
new  sets,  2:11,  33:9 
expansion,  8 :9 
financial  reports,  27:9,  30:11 
SHAW  TELEVISION  CORP.,  33:9 
SHELDON  ELECTRIC  CO.  (Allied  Electric  Prod- 
ucts  Inc.),  41:6 

HAROLD  SHEVERS  INC.,  33:9 
SIGHTMASTER  CORP.,  13:10 
SILVERTONE  (Sears  Roebuck) 
price  cuts,  1:10,  16:8,  25:11 
new  sets,  1:10,  25:11,  33:9 
tieup  with  Pacific  Mercury,  25:12,  26:7 
SKIATRON  ELECTRONICS  & TELEVISION 
CORP.,  27:9,  33:10 

SONORA  RADIO  & TELEVISION  CORP.,  6:10, 
7:13,  40:12 

SONOTONE  CORP.,  14:14 
SPARKS-WITHINGTON  CO.  (Sparton) 

financial  reports,  5:7,  40:13,  43:13 
new  sets,  11:10,  22:9,  31:8 


SPERRY  CORP.,  2:7 
SPIEGEL  INC.,  1:10,  16:8 
SPRAGUE  ELECTRIC  CO.,  13:11,  44:11 
STANDARD  COIL  PRODUCTS  INC. 

financial  reports,  3:11,  12:14,  19:7,  30:11 
merger  with  General  Instrument,  5:9,  20:10 
82-cbannel  tuner,  9:11 
buys  Sherold  Crystal  Div.,  Espey,  10:9 
tuner  customers,  12:12 
uhf  strips  priced,  34:9 
expansion,  35:8 
stock  offer,  47:9,  60:11 
STANDARD  ELECTRONICS  CORP.,  49:4 

STARRETT  TELEVISION  CORP.,  4:11,  8:9,  9:12 
11:10,  15:17 

STEWART-WARNER  CORP. 
financial  reports,  14:13,  33:10 
new  sets,  35:8 

U.  S.  Machine  Corp.  merger,  46:11 
STROMBERG-CARLSON  CO. 
new  sets,  3:9,  32:7 
$3,000,000  loan,  8:11 

financial  reports,  9:14,  13:11,  17:11,  31:9,  44:11 
defense  contracts,  15:17 

stops  Canadian  production  temporarily,  31:7 
price  increases,  38:10 

SYLVANIA  ELECTRIC  PRODUCTS  CO. 

expansion,  1:11,  3:9,  36:9,  41:9 

new  sets,  3:9,  31:8 

used  tube  allowance,  3 :9 

atomic  energy  division,  5:11 

financial  reports,  11:11,  17:11,  30:11,  43:13 

price  cuts,  13:10 

offers  help  to  flood  area  dealers,  17:10 
billionth  tube,  18:10 
Emporium  satellite,  25:7 
international  setup,  33:9 
FTC  complaint  on  tube  sales,  46:10 
SYMPHONIC  RADIO  & ELECTRIC  CORP.,  2:10 
SARKES  TARZIAN  INC.,  43:11 
TECH-MASTER  PRODUCTS  CO.,  18:10 
TELE  KING  CORP.,  2:11 

TELE-TONE  RADIO  CORP.,  5:10,  7:12,  17:10, 
41:8,  47:9,  49:14 
TRAV-LER  RADIO  CORP. 
new  sets,  2:11,  27:8 
govt,  contracts,  14:14 
financial  reports,  15:19 
$1,500,000  bank  credit,  42:12 
TRUETONE  (Western  Auto),  35:8 
TUNG-SOL  ELECTRIC  CO.,  9:14,  14:13,  19:7, 
23:11,  33:10,  46:11,  49:15 
U.  S.  TELEVISION  MFG.  CORP.,  33:9 
VIDEO  PRODUCTS  CORP.  (Sheraton),  33:9 

WEBSTER-CHICAGO  CORP.,  15:19,  18:11,  33:10, 
37:10,  47:9,  51:10 

WELLS-GARDNER  & CO.,  13:11 
WESTINGHOUSE  ELECTRIC  CORP. 
“tele-theatres”  for  parks,  2:8 
buys  Pittsburgh  distributor,  2:10 
new  sets,  2:11,  3:9,  24:9,  30:10,  38:10 
new  research  labs,  3 :9 
financial  reports,  9:14 
subcontractor  dollar  volume,  12:13 
work-study  tieup  with  Johns  Hopkins,  15:19 
Walter  Evans  dies,  22:5 
Elmira  & Bath  plants,  36:9,  46:11 
gives  Stratovision  equipment  to  Texas  A.  & M., 
51:8 

offers  European  trip  as  dealer  prize.  52:9 
WESTON  ELECTRICAL  INSTRUMENT  CORP.. 
14:13,  37:10 

WILCOX-GAY  CORP.,  15:19,  23:9 
ZENITH  RADIO  CORP. 

new  sets,  4:11,  8:9,  25:10,  37:9 
financial  reports,  12:14,  17:11,  30:11,  44:11 
tri-color  tube,  12:16 

appoints  Young  & Rubicam  for  TV-radio,  24:9 


6 


PUBLISHED  WEEKLY  BY  RADIO  NEWS  BUREAU 

P f*  f*  !'■*’’  r>  PJ  n r?\ 

s 


• WYATT  BLDG. 

v «• 

'A  I JAN 


WASHINGTON  5,  D.C. 

7 1952 


In  this 
Issue: 


TELEPHONE  STERLING  1755  • VOL  . 8,  No.  1j| 

January  5,  1952 


NBC  Wants  UHF;  FCC*s  Free^  Puzzlers,  page  1. 
Big  Scale  TV  for  Canada,  Cuba,  Mexico,  page  2. 
FCC’s  1950  Statistics,  Aged  but  Useful,  page  3. 

Mr.  Damm’s  WTMJ-TV — Personal  & Fiscal,  page  U~ 


Network  Competition  for  Political  Outlets,  page  6. 
Taking  Stock  of  TV-Radio  Stocks,  page  8. 

Hope,  Faith  and  Cool  Calculation,  page  8. 

Financial  Notes,  p.  7;  Trade  & Mobilization,  pp.  10-11. 


NBC  WANTS  UHF;  FCC's  FREEZE  PUZZLERS:  Biggest  fillip  for  uhf  to  date  came  this  week 
when  NBC  filed  formal  petition  asking  FCC  to  lift  5-station  limit  on  TV  so  that  any 
entity  with  "full  bag"  of  vhf  may  go  into  uhf  too.  Petition,  sure  to  get  heavy  back- 
ing from  others  in  industry,  and  opposition  from  some,  stands  excellent  chance  of 
Commission  approval.  Comr.  Sterling’s  go-ahead  is  already  on  record,  in  recent 
speech  (Vol.  7:44),  and  other  commissioners  have  shown  favorable  inclination. 

Backed  by  RCA's  tremendous  production  and  research  facilities,  NBC  is  com- 
pletely sold  on  uhf,  and  stands  ready  to  apply  for  stations  in  number  of  markets  — 
whether  they're  already  heavily  vhf-served,  non-TV,  uhf-only  or  vhf-uhf  intermixed. 
Presumably,  NBC  will  go  for  such  cities  as  San  Francisco,  Denver,  Portland.  Unless 
FCC  relaxes  its  "duopoly"  rules,  NBC  couldn't  expect  to  commercialize  its  Bridgeport 
experimental  uhf  station  because  of  overlap  in  coverage  with  WNBT,  New  York. 

NBC  doesn't  specify  number  of  uhf  to  be  added,  leaves  figure  up  to  FCC. 

Comr.  Sterling  suggested  2 or  3 in  his  talk. 

So  intent  is  Commission  on  putting  uhf  across,  so  fearful  it  is  of  seeing 
"another  FM  situation,"  that  some  of  its  most  avid  "anti-monopolists"  see  far  less 
danger  in  new  proposal  than  in  perpetuating  vhf  monopolies  through  failure  of  uhf. 

In  back  of  mind  of  some  at  Commission,  too,  may  be  thought  that  at  some  future  date, 
when  uhf  is  flourishing,  FCC  could  force  multiple  owners  to  divest  selves  of  some 
stations  if  they  loom  too  big.  Regarding  "concentration  of  control,"  NBC  petition 
says:  "The  suggested  amendment  would  present  no  problem  of  control  which  cannot  be 

handled  appropriately  upon  consideration  of  a particular  application." 

* * * * 

NBC's  petition  is  biggest  lift  to  uhf  since  Westinghouse  affirmed  faith  in 
technical-economic  capabilities  of  uhf  by  preparing  application  for  Philadelphia, 
where  some  1,000,000  vhf  sets  are  now  in  use  (Vol.  7:49).  Westinghouse  may  be  ex- 
pected to  pursue  its  vhf  applications  in  Pittsburgh  and  Portland,  but  it's  likely 
to  amend  Ft.  Wayne  application  to  uhf  since  that  city  will  probably  have  uhf  only. 

Other  multiple  owners  naturally  won't  let  up  in  efforts  to  corral  limit  of 
5 vhf  channels  in  key  markets,  but  many  are  sure  to  support  NBC  petition.  Expected 
to  be  among  these  are  the  other  networks,  Crosley,  Fort  Industry  (Storer),  O'Neil 
interests,  Scripps-Howard,  et  al. 

How  much  opposition  will  arise  is  hard  to  guess.  One  AM  operator,  S.  A. 
Cisler,  WKYW,  Louisville,  in  Dec.  31  letter  to  the  editor  of  Broadcasting  Magazine, 
noted  Comr.  Sterling's  speech,  said:  "Here  is  a grab  for  more  power  for  the  big 

operators,  and  in  a field  where  even  the  FCC  admits  there  are  not  enough  channels 
to  go  around. " 

NBC  petition  asks  for  amendment  of  Sec.  3.640(b)  of  Commission's  rules, 
states  it's  proposed  "as  a means  for  encouraging  the  rapid  and  successful  develop- 
ment of  the  uhf  band,"  notes  that  only  26  uhf  applications  had  been  filed  (compared 
with  447  vhf).  NBC  says  it's  "willing  and  able"  to  get  into  commercial  uhf,  "will 


COPYRIGHT  1952  BY  RADIO  NEWS  BUREAU 


2 


do  its  best  to  advance  uhf  commercial  operation,"  has  spent,  with  parent  RCA,  more 
than  $2, 500, 000  in  uhf  experimentation. 

$ * * * 

Heightened  interest  in  uhf  puts  more  and  more  pressure  on  FCC  to  settle  soon 
the  questions  every  applicant  asks : 

How  will  hearings  be  handled  in  cities  with  vhf  and  uhf  channels?  Will  it 
be  "one  pot"  principle,  with  all  applicants  in  one  hearing  and  FCC  determining  which 
get  vhf,  which  uhf?  Or  will  it  be  "2  pot,"  vhf  & uhf  applicants  handled  separately? 

Applicants  remain  in  dilemma,  unable  to  plan  strategy,  until  Commission  pro- 
vides answers.  Matter  of  fact,  some  are  now  going  to  extreme  trouble  and  cost  of 
preparing  both  vhf  and  uhf  applications,  since  FCC  has  delayed  resolving  problem. 

At  Commission,  they'd  like  to  come  up  with  solution  to  this  and  other  procedural 
problems  — before  end  of  freeze,  thus  speeding  post-freeze  action  on  applications. 
They're  trying  to,  don't  know  whether  they  can. 

There's  no  telling  how  FCC  will  jump  on  vhf -uhf  question,  though  most  bet- 
ting is  still  that  "one  pot"  arguments  will  prevail.  Several  commissioners  say  that 
they're  awaiting  staff  analysis,  but  at  least  one  says  he's  definitely  for  vhf -uhf 
separation  unless  he  hears  overwhelming  argument  against  it.  Mr.  Cisler,  in  his 
letter  to  Broadcasting,  plumps  for  separation,  claiming  well-heeled  applicants  can 
"law  to  death"  smaller  ones,  while  getting  crack  at  uhf  if  they  lose  out  in  vhf. 

"The  legal  dodges  and  expenses  involved  in  even  AM  radio  today,"  he  writes,  "can 
surely  wear  out  and  break  many  a little  fellow.  Thus,  control  passes  by  default  to 
the  big  money  applicant." 

Communications  Bar  Assn,  has  forwarded  to  FCC  number  of  members'  additional 
comments  on  Assn.'s  recommendations  regarding  post-freeze  procedures  (Vol.  7:48). 
Comments  were  relatively  few,  though  some  were  vigorous  dissents,  so  it's  presumed 
majority  approves  recommendations.  Of  objections,  most  were  directed  at  "one  pot" 
principle,  calling  it  illegal  and/or  impractical. 

*■  * * * 

Another  question  occupying  FCC  and  applicants  is  matter  of  transmitter  site. 
If  2 applicants  in  same  city  comply  with  FCC's  minimum  station-separation  criteria, 
but  one  exceeds  it  by  comfortable  margin,  is  latter  to  receive  automatic  preference? 
FCC  is  expected  to  declare  policy  on  this,  too.  Meanwhile,  all  that  anyone  at  FCC 
will  say  is : "Safest  thing  to  do  is  to  pick  a site  that  gives  both  you  and  your 

neighboring  cities  the  largest  interference-free  service  areas." 

Another  procedural  question:  Which  cities  will  be  granted  first?  Chairman 

Coy  testified  to  Senate  Committee  (Vol. 7:29)  that  non-TV  cities  would  be  first,  one- 
station  cities  next,  etc.  But  some  at  FCC  wonder  how  far  that  principle  should  be 
carried.  They  point  out  that  cities  currently  without  TV  could  wind  up  with  several 
stations  on  air  years  before  present  markets  with  1 or  2 stations  get  added  service. 
Ideal , they  say,  would  be  to  have  cities  "come  out  even"  in  rate  of  station  growth. 

BIG-SCALE  TV  FOR  CANADA,  CUBA,  MEXICO:  Here's  latest  and  straightest  dope  we  can  get 
on  station-building  plans  in  Canada.  Cuba  & Mexico,  where  they  use  the  same  tele- 
casting channels  and  standards  as  we  do  but  aren't  inhibited  by  any  freeze. 

Many  of  the  stations  projected  in  those  countries  are  important  to  prospec- 
tive U.S.  channel  seekers  because  (1)  every  border  channel  they  occupy  must  be  pro- 
tected by  U.S.  telecasters,  i.e.,  spaced  sufficiently  to  preclude  interference,  and 
(2)  they're  ordering  most  equipment  from  U.S.  manufacturers  at  time  when  station 
equipment,  with  freeze  soon  to  be  lifted  and  grants  to  be  made,  may  be  in  greater 
demand  than  supply  due  to  materials  shortages. 

Hone  of  our  neighbors  have  as  yet  evinced  any  interest  in  uhf  ; their  rela- 
tively few  big  population  centers  are  far  enough  apart  so  that  they  have  enough  vhf. 
Here's  the  TV  situation  in  each  country: 

CANADA : Canadian  Broadcasting  Corp.'s  self-authorized  Channel  9 station  in 

Toronto  & Channel  2 in  Montreal , now  building,  are  due  to  be  completed  this  summer, 
the  Dominion's  first.  Govt. -owned  CBC  shows  no  disposition  to  authorize  any  others, 
even  though  private  interests  are  straining  at  leash  to  get  into  TV  (Vol.  7:35,50). 


3 


CBC  has  indicated  no  grants  until  first  2 are  built,  and  possibly  other  CBC  outlets 
in  Ottawa,  Quebec,  Winnipeg,  Vancouver  — unlikely  this  year. 

CUBA : CMQ-TV  on  Channel  6 & CMUR-TV  on  Channel  4,  both  Havana,  were  first 

stations  in  country.  Former  has  already  put  2 satellites  in  operation  — CMJL-TV  on 
Channel  6 in  Camaguey  (Dec.  6)  and  CMHQ-TV  on  Channel  5 in  Santa  Clara  (Jan.  1), 
with  Channel  9 outlet  due  to  start  in  Matanzas  by  Jan.  25  and  Channel  2 in  Santiago 
by  Feb.  20.  Goar  Mestre,  island's  biggest  radio  operator,  plans  to  run  these  with 
films  and  kine-recordings  until  completion  of  an  18-hop,  500-mile  microwave  relay 
this  year  that  will  cost  $950,000  and  will  make  network  service  possible. 

There's  talk  also  of  outlets  in  Holguin,  to  cover  Oriente  Province,  and  in 
Pinar  del  Rio — but  no  permits  issued  yet.  Only  other  CP  holder  is  Santiago's  Cadena 
Oriental  de  Radio,  Channel  5,  though  there's  talk  of  another  Havana  station.  That 
would  be  on  Channel  2 — prime  movers  said  to  be  Humara  & Lastra,  RCA  distributors, 
in  collaboration  with  Angel  Cambo,  onetime  CMQ  stockholder,  and  Amadeo  Barletta, 
publisher  of  El  Mundo  and  Cuban  distributor  for  Cadillac,  Oldsmobile  & Chevrolet. 

MEXICO : Two  stations  now  operating  in  Mexico  City  — Romulo  O'Farrill's 

XHTV  on  Channel  4,  Emilio  Azcarraga's  XEW-TV,  Channel  2.  Also,  one  on  the  border 
across  from  Brownsville,  Tex.  — XELD-TV,  Matamoros,  owned  by  O'Farrill.  And  there's 
experimental  XHGC,  Mexico  City,  operated  sporadically  on  Channel  5 by  Azcarraga's 
onetime  technical  chief,  Guillermo  Gonzales  Camarena,  chiefly  on  color  tests. 

Elaborate  plans  for  many  more  stations  — 17  more  by  O'Farrill,  6 more  by 
Azcarraga  — indicate  how  completely  sold  they  are  on  the  medium.  Both  have  gotten 
authorizations  for  their  big  projects,  destined  to  provide  rival  networks.  Ministry 
of  Communications  having  specified  they  must  complete  stations  within  18  months.  In 
addition  to  these,  only  known  CPs  issued  by  the  Ministry,  which  for  some  unaccount- 
able reason  still  keeps  its  grants  hush-hush,  are  Channel  6 for  Tijuana,  near  San 
Diego,  issued  to  Jorge  I.  Rivera,  operator  of  radio  XEAC,  and  Channel  15  in  Mexico 
City,  issued  to  the  University  of  Mexico  for  educational  purposes. 

The  "gems"  in  both  O'Farrill's  and  Azcarraga's  crowns  are  the  stations  they 
plan  at  historic  Cortez  Pass,  some  45  air  miles  from  Mexico  City  at  an  altitude  of 
13,000  ft.  above  sea  level,  5500  ft.  above  Mexico  City.  On  respective  Channels  7 
and  9 there,  they  propose  to  "spray"  their  signals  down  not  alone  upon  Mexico  City 
but  over  Puebla  (pop.  150,000)  and  all  the  surrounding  population  as  well. 

These  are  the  16  other  authorizations  to  O'Farrill,  who  is  not  only  up  to 
his  ears  in  TV-radio  but  who  also  publishes  the  Mexico  City  Novedades  (Spanish)  and 
News  (English)  but  is  also  a top  industrialist:  Tijuana,  Channel  No.  12;  Mexicali , 

No.  3;  Monterrey,  No.  2;  Reynosa,  No.  9;  Torreon,  No.  3;  Guadalaj ara.  No.  3;  Tampico , 
No.  3;  Veracruz , No.  12;  Juarez , No.  2;  Laredo , No.  3;  Nogales , No.  2;  Guanajuato , 
No.  12;  Hermosillo , No.  6;  Piedras  Negras,  No.  2;  Acapulco , No.  6;  Merida,  No.  4. 

These  are  the  5 other  authorizations  to  Azcarraga,  who  is  Mexico's  leading 
radio-theatreman : Monterrey,  Channel  No.  6;  Guadalajara,  No.  10;  Tampico , No.  6; 

Veracruz,  No.  10;  Guanajuato , No.  3. 

FCC's  1950  STATISTICS,  AGED  BUT  USEFUL:  Though  1950  TV  station  income  is  now  old  hat , 

inasmuch  as  FCC  issued  basic  statistics  last  March  (Vol.  7:13),  TV  applicants  would 
do  well  to  study  Commission's  detailed  breakdowns  issued  Jan.  5,  for  clues  to  future 
behavior  of  their  own  stations  when  they  reach  same  "age".  Report  also  covers  AM, 
gives  good  picture  of  TV's  impact  on  aural  economics  year  ago  — first  such  compari- 
son issued  by  Commission. 

Value  of  43-table  report  (Mimeo.  71464)  lies  in  such  statistics  as  these: 

(1)  Comparison  of  interconnected  and  non-interconnected  stations.  Former 
averaged  $86,058  income  before  taxes  ($727,084  revenues  minus  $641,026  expenses), 
while  latter  lost  average  of  $107,691  ($542,071  revenues,  $649,762  expenses).  Break- 
down of  these,  according  to  number  of  outlets  in  city  (1,2, 3, 4 or  7),  is  included. 

(2)  Itemization  of  expenses  for  the  93  stations  not  network  owned.  Average 
paid  $213,028  for  programming,  $155,216  general  & administrative  expenses,  $124,466 
technical  expenses,  $40,864  selling  costs  — total  $533,574. 


(3)  Investment  in  tangible  property,  by  size  of  city.  In  those  cities  over 


1,000,000,  it's  $752,852;  500,000-1,000,000,  $522,443;  250,000-500,000,  $440,535; 
100,000-250,000,  $261,264;  under  100,000,  $165,999;  average,  $481,250. 

(4)  Comparison  of  AM  income  in  TV  and  non-TV  markets.  In  TV  areas,  AMs 
hiked  income  4.5%  over  1949;  in  non-TV,  increase  was  8.3%.  In  addition,  34.9%  of 
AMs  in  TV  markets  reported  decrease  from  1949,  while  27.6%  dropped  in  non- TV  areas. 

Overall  industry  figures  are  substantially  those  reported  in  March: 

Total  TV-radio  revenues  were  $550,400,000  ($444,500,000  radio,  $105,900,000 
TV)  vs.  1949 ' s $449,500,000  ($415,200,000  radio,  $34,300,000  TV).  Radio’s  total 
income  before  taxes  rose  from  $52,700,000  in  1949  to  $68,200,000  in  1950,  while  TV's 
1949  loss  of  $25,300,000  was  cut  to  $9,214,000.  Networks  and  their  14  owned  TV  sta- 
tions lost  $10,031,000,  but  other  93  made  $817,000  — 53  out  of  106  showing  profit. 

Guessing  is  that  TV  revenues  tripled  again  in  1951  — despite  fact  only  one 
new  station  went  on  air  (WLTV,  Atlanta),  and  late  in  year  at  that.  Preliminary  FCC 
report  on  1951  should  be  ready  by  spring. 

* * * * 

Foregoing  is  merely  good  sample  of  plethora  of  statistics  in  report,  which 
was  issued  at  last  minute,  too  late  for  more  exhaustive  study.  Commission  says 
copies  may  be  obtained  free  from  its  Washington  offices  — "in  single  copies  only  as 
long  as  the  limited  supply  lasts." 

MR.  DAMM'S  WTMJ-TV— PERSONAL  & FISCAL:  Next  best  to  a personally  conducted  tour  of 
Milwaukee  Journal’s  Radio  City  (WTMJ  & WTMJ-TV)  with  general  manager  Walter  J.  Damm, 
and  a glimpse  at  its  current  balance  sheets,  is  to  read  the  article  titled  "WTMJ-TV" 
in  Fortune  Magazine  for  January. 

Having  enjoyed  such  a tour  some  2VZ  years  ago,  when  the  then  18-month-old 
WTMJ-TV  was  just  turning  into  the  black  (Vol.  5:25),  having  glimpsed  those  balances 
in  confidence,  having  kept  rather  close  tab  on  WTMJ-TV  operations  from  time  of  its 
December  1947  inaugural,  we  can  tell  present  and  prospective  TV  station  enterprisers 
that  this  is  "must  reading"  for  them.  It’s  an  amazingly  frank  case  history  of  a 
remarkably  prudent  and  profitable  telecasting  operation. 

Walter  Damm  himself  wins  unaccustomed  encomiums  from  Fortune's  editors,  not 
so  much  for  a "cantankerous"  personality  but  for  his  fabulous  achievements.  Always 
a controversial  figure  in  the  radio  industry,  and  enjoying  it,  he  obviously  relished 
telling  Fortune  he  doesn't  mind  being  called  "the  s.o.b.  of  the  industry." 

Economy,  efficiency,  up-to-the-minute  equipment  and  successful  radio  back- 
ground (a  prime  requisite  for  TV  management,  he  thinks)  — add  to  these  the  backing 
of  one  of  the  country's  most  prosperous  newspapers,  and  fact  that  WTMJ-TV  is  first 
and  only  TV  station  in  rich  Milwaukee.  Then  consider  Damm's  managerial  genius,  and 
you  have  the  reasons  why  its  1951  profit  before  taxes  came  to  $1 , 105 , 000,  its  net 
after  taxes  to  $370,000. 

That's  a 50%  return  on  a capital  investment  of  about  $1,000,000,  including 
the  TV  share  of  Radio  City  building  costs. 

Revenue  jumped  from  $1,060,000  in  1950  to  $2,230,000  in  1951.  Unless  costs 
get  out  of  hand,  says  Fortune,  WTMJ-TV  should  double  gross  profit  in  next  few  years. 

* * * * 

Practically  no  station  operator  will  let  you  look  at  his  balance  sheet  or, 
if  he  should,  will  grant  permission  to  publish  the  figures.  Reasons  are  good  and 
sufficient.  Mr.  Damm,  however,  allowed  Fortune  to  have  look  for  year  ended  Dec.  31: 

Of  the  $2,230,000  gross  revenue  last  year , $1,480,000  (67%)  came  from  spot 
time  sales  $565,000  (25%)  from  networks;  $185,000  (8%)  miscellaneous  program  income. 

Of  the  $1,125,000  expenses,  $570,000  (25%  of  revenues)  were  salaries,  in- 
cluding most  local  talent,  announcers,  engineers,  etc.,  and  portion  of  Journal  exec- 
utives' time;  program  expenses,  $105,000  (5%)  ; depreciation  over  5 years  on  equip- 
ment, $80,000  (4%);  share  of  building  operation  costs,  $90,000  (4%);  license  and 
copyright  fees,  $70,000  (3%);  national  advertising  representation,  $70,000  (3%); 
supplies,  including  tubes,  $55,000  (2%);  all  other  expenses,  $85,000  (4%). 

Out  of  the  $1,105,000  gross  profits,  taxes  took  bite  of  $735,000,  which 
includes  excess  profits  tax.  That  left  profit  after  taxes  $570,000  (17%). 


5 


All  this  excludes  radio,  also  still  quite  profitable,  though  treated  only 
passingly  in  article.  WTMJ-TV  gross  and  net  are  running  well  ahead  of  WTMJ-AM. 

WTMJ-TV's  capital  investment  was  $630,000,  minus  land  and  original  building 
— broken  down  as  follows:  operating  equipment  (cameras,  projectors,  etc.),  $595,500 ; 
truck  & auto,  $11,000;  office  equipment  & appliances,  $2500;  shop  equipment,  $3500; 
building  equipment,  improvements  (addition),  $197,500;  land  improvements,  $6000; 
original  300-ft.  tower,  $14,000. 

Future  commitments  include  1000-ft.  tower,  $292,000;  antenna,  $90,000;  di- 
plexer,  $16,000;  transmitter,  $146,000;  provision  for  color,  $100,000;  emergencies, 
$10,000  — for  total  of  $654,000. 

fFor  value  of  WTMJ-TV  equipment  at  current  prices,  and  for  item  on  Walter 
Damm's  building  economy  methods,  see  below.] 


FORTUNE  article  on  WTMJ-TV  contains  many  anec- 
dotes about  “obstreperous,  cantankerous,  bull-headed, 
rambunctious”  Walter  Damm,  his  “unlovable  money-saving 
foibles”  and  his  hard  bargaining  with  networks — but  it 
contains  one  paragraph  particularly  worth  repeating  to 
those  contemplating  new  construction.  It  relates  some  of 
the  economies  and  efficiencies  he  practiced  in  building  his 
$834,000  Radio  City,  out  3 miles  from  downtown  Milwaukee 
(where  there’s  plenty  of  room  to  expand  and  to  park,  and 
it’s  quiet) : 

“Radio  City  is  not  only  a good  studio-and-office  build- 
ing but  a monument  to  Damm’s  passion  for  efficiency  and 
economy.  The  halls,  for  instance,  are  walled  in  glazed 
tile,  reminding  some  of  a swimming  pool,  others  of  a 
squared-off  Holland  Tunnel.  The  practical  fact  is  that  they 
will  never  need  painting  and  can  be  cleaned  with  a damp 
cloth.  In  the  locker  rooms,  locker  tops  are  slanted  so  that 
nothing  can  be  left  on  them  to  accumulate  dirt  that  will 
require  removal.  The  space  between  locker  bottoms  and 
floor  has  been  sealed  off  for  the  same  reason.  The  build- 
ing has  no  telephone  switchboard  because  it  is  cheaper  to 
rent  part  use  of  the  one  at  the  Journal.  The  building  is 
heated  in  sections  so  fuel  won’t  be  wasted  to  warm  rooms 
not  in  use.  At  5:30  each  afternoon  the  temperature  auto- 
matically drops,  so  that  those  who  stay  late  push  a button 
to  keep  their  offices  habitable.  There  is  a special  room 
with  temperature-and-humidity  control  for  storing  musical 
instruments.  This  is  good  for  the  instruments,  and  it  saves 
timing  time,  which  is  paid  for  by  the  station.” 


SEN.  JOHNSON  rips  so  vigorously  into  Sen.  Benton’s 
bill  to  establish  a national  TV-radio  advisory  board 
(Vol.  7:22,33,36,41),  in  Variety’s  Jan.  2 anniversary 
issue,  that  bill’s  chances  of  getting  through  Johnson’s 
Interstate  & Foreign  Commerce  Committee  during  coming- 
session  of  Congress  appear  to  be  reduced  to  nil. 

“No  matter  how  glowing  or  appealing  it  may  appear 
at  first  flush,”  Sen.  Johnson  writes,  “the  Board  suggested 
for  the  radio  and  TV  field,  stripped  of  its  glitter,  becomes 
a sort  of  snooperduper  Monday-morning-quarterback  so- 
ciety to  be  superimposed  upon  the  FCC  and  the  radio  and 
TV  industry. 

“In  spite  of  the  assurances  that  the  Boaid  would  be 
purely  advisory,  how  would  the  Commission  dare  to  ignore 
its  recommendations?  How  long  would  such  a Board  be 
satisfied  to  remain  merely  advisory?  . . . Would  a licensee, 
in  order  to  ‘play  it  safe,’  feel  compelled  to  submit  his 
program  in  advance  to  the  Board?  And  why  not?  This, 
I submit,  is  gross  Government  interference!  This,  I sub- 
mit, is  Federal  censorship!  The  FCC  is  able,  and  has  suffi- 
cient authority,  to  clear  up  what  gross  deficiencies  cur- 
rently prevail  . . . 

“In  the  final  analysis  all  the  Government  crackdowns, 


TV  Gadgets  Come  High 

WTMJ-TV  Equipment  at  Current  Prices 

(Reproduced  from  January  Fortune;  see  story,  pages  4-5.) 


VIDEO 


8 camera  chains  (4  studio  chains  @ $15,300  ea.,  4 

field  chains  @ $15,700  ea.) $124  000 

Tripods,  tilt  heads,  camera  pedestals 8^700 

Zoomar  lens  and  additional  lenses lo’ooo 

$142  700 

3 synchronizing  generators  (2  field  @ $5,200  ea„  1 

studio  @ $4,600) 15,000 

Associated  control,  monitor  and  synchronizing 

distribution  system 30,000 

1 master  control  equipment 25^000 

2 film  camera  chains  @ 10,935  ea _ 21,870  70’000 

2 projectors  @ $4,750  ea 9,500 

1 balop  projector ______  4^000 

Miscellaneous  film-room  equipment,  multiplexers 

and  pedestals 1,500 

36,870 

Mobile  unit  with  power  control 13,100 

3 relay  pickup  transmitters  @ $12,300  ea. 36,900 


AUDIO 

50  microphones  @ $100  ea 5,000 

2 microphone  booms  @ $2,050  ea 4,100 

5 consoles  @ $1,800  ea 9,000 

6 turntables  @ $650  ea 3,900 

Other  monitoring  and  recording  equipment 3,900 

25,900 

5-kw  transmitter  and  operating  console_ 84,750 

Auxiliary  and  monitoring  equipment— 9,750 

Side  band  filter 8,300 

Three-element  antenna  and  diplexer 15,000 

Transm.  lines,  dummy  load,  air  dehydrator 10,200 


128,000 

300-foot  tower  (including  installation,  lighting 


equipment,  and  painting) 42,000 

Test  and  analytical  equipment 25,000 


Total $520,470 


or  restrictive  laws  or  regulations  that  can  be  concocted  or 
contrived  by  the  FCC,  or  Congress,  will  not  be  sufficient 
to  assure  the  type  of  programming  that  will  satisfy  all 
groups,  and  at  the  same  time  provide  the  incentive  for  the 
development  of  this  art  to  the  unlimited  horizons  which 
exist. 

“I  firmly  believe  that  [NARTB’s  TV  Code]  offers  a 
realistic  and  workable  medium  for  adjusting  whatever  de- 
ficiencies may  develop.  Personally,  I like  it  the  way  it  is 
even  if  the  industry’s  lawyers  are  throwing  rocks  at  it  . . . 
I have  the  utmost  faith  that  the  majority  of  broadcasters 
are  built  of  solid  stuff,  and  I know  they  will  either  correct 
bad  programs  through  a code  or  make  way  for  wiser  and 
more  prudent  men.  One  cannot  legislate  honesty.  One 
cannot  legislate  character  or  quality.  TV  deserves  the 
opportunity  of  expanding  without  Governmental  interfer- 
ence. The  American  people  are  entitled  to  enjoy  freedom 
of  expression  at  its  best  and  the  freedom  of  expression  is 
at  its  best  in  radio  and  TV.” 

When  Sen.  Benton  first  described  bill  to  Johnson’s  com- 
mittee (Vol.  7:22),  Sen.  Johnson  commented  that  Board 
might  be  “of  tremendous  value  to  the  country”  if  it  wererTt 
given  censorship  powers. 


6 


NETWORK  COMPETITION  for  TV  outlets,  especially 
in  one-station  markets,  is  reaching  new  intensity  in 
the  jockeying  between  CBS  and  NBC  for  stations  to  carry 
their  sponsored  coverage  of  political  campaigns. 

Philco  and  NBC  announced  sponsorship  deal  this  week 
which  looks  every  bit  as  big  as  Westinghouse-CBS  tieup 
(Vol.  7:52).  Philco  will  present  more  than  60  hours  of  TV- 
radio  coverage  of  the  Republican  and  Democratic  national 
conventions  starting  in  Chicago  July  7 & 21,  respectively — 
plus  pre-convention  broadcasts  and  NBC  coverage  of  No- 
vember presidential  elections,  including  election  returns. 

TV-radio  coverage  of  actual  convention  proceedings 
will  be  pooled  by  the  networks,  as  usual — but  sidelights, 
interviews,  pre-convention  broadcasts,  etc.  will  be  handled 
individually. 

NBC  promises  “the  largest  lineup  of  radio  and  TV  sta- 
tions ever  assembled  by  a single  network,”  while  CBS  ex- 
presses confidence  it  can  clear  time  on  50  stations. 

Obviously,  both  goals  can’t  be  met — short  of  a shared- 
time arrangement.  Even  if  all  contemplated  1952  cable- 
microwave  extensions  are  completed  in  time  for  July’s  con- 
ventions, there’ll  be  only  22  interconnected  markets  with  2 
or  more  TV  outlets.  Big  conflict  will  be  for  remaining  36 
interconnected  single-station  areas. 

It  won’t  be  only  a 2-way  battle,  either.  ABC  this  week 
wired  TV  stations  not  to  commit  themselves  before  it  re- 
veals its  convention  setup.  DuMont  hasn’t  yet  disclosed 
its  plans.  Some  telecasters  speculated  ABC  may  offer  co- 
operative local  sponsorship  deal,  which  might  find  consid- 
erable favor  among  affiliates  because  less  of  their  sched- 
uled commercial  income  would  be  lost. 


Telecasters  are  none  too  happy  about  terms  of  NBC 
and  CBS  propositions.  CBS  offers  to  pay  stations  for  only 
15  of  its  planned  30  hours  of  convention  telecasts,  NBC 
offers  pay  for  20  out  of  30 — and  will  charge  sponsors  ac- 
cordingly— with  affiliates  carrying  the  rest  free. 

Outcome  should  provide  real  test  of  network  loyalties. 
It  may  show  whether  NBC  can  hold  its  41-station  basic 
network  (Vol.  7:52).  One  basic  NBC  affiliate  pointed  out 
that  while  he’s  required  to  choose  NBC  first,  much  of  the 
convention  telecasts  will  be  in  “station  time,”  over  which 
network  has  no  option.  He  also  said  affiliation  contract 
doesn’t  require  him  to  sell  time  on  the  cut-rate  basis  pro- 
posed for  the  political  conventions. 

NBC  and  Westinghouse  executives  are  reported  out  in 
the  hinterlands,  visiting  the  stations  personally  to  woo  tele- 
casters in  behalf  of  their  rival  presentations.  But  in  some 
locations,  choice  may  be  restricted  by  technical  limitations. 
Shortage  of  cable  facilities  may  dictate  shared-time  ar- 
rangement in  a number  of  areas — with  stations  running 
NBC  coverage  on  cable  time  allotted  to  NBC,  CBS  cover- 
age on  CBS’s  cable  time,  etc. 

Like  CBS,  NBC  has  grandiose  plans  for  its  conven- 
tion telecasts.  It  says  it  will  staff  them  with  more  than 
100  top  news  reporters,  commentators  and  writers,  plus 
some  200  technicians. 

New  portable  TV  camera,  the  “walkie-talkie-lookie” 
will  be  used  for  first  time  to  bring  viewers  onto  convention 
floor  and  platform,  in  hotel  rooms,  corridors,  etc.  NBC  is 
already  building  2 complete  TV  studios,  one  radio  studio, 
in  the  International  Amphitheatre  convention  site,  and  stu- 
dios in  Hilton  Hotel  party  headquarters. 


Personal  Notes:  Herbert  V.  Akerberg,  CBS  station-re- 
lations v.p.,  designated  member  of  NARTB-TV  board  with 
return  of  network  and  its  2 wholly  owned  stations  to  asso- 
ciation membership  (Vol.  7:51)  . . . Neville  Miller,  Wash- 
ington radio  attorney,  onetime  president  of  FCC  Bar  Assn., 
named  chairman  of  American  Bar  Assn,  standing  commit- 
tee on  communications  to  sei’ve  out  term  of  late  Louis  G. 
Caldwell;  other  members:  Ben  S.  Fisher,  E.  L.  Gary,  John 
Kendall,  John  T.  Quisenberry,  Carl  Wheat,  B.  P.  Gam- 
brell  . . . Lester  Gottlieb  promoted  to  v.p.  in  charge  of  CBS 
radio  network  programs,  Guy  della  Cioppa  v.p.  in  charge 
of  network  programs,  Hollywood  . . . John  B.  Lanigan,  ex- 
consumer advertising  specialist,  Time  Magazine,  Feb.  1 
joins  ABC-TV  as  sales  v.p.,  succeeding  Fred  M.  Thrower, 
now  CBS-TV  sales  v.p.  . . . Frank  C.  Oswald,  ex-WGAR, 
Cleveland,  appointed  administrative  asst,  to  Edward  Lamb, 
operating  Erie’s  WICU  & Columbus’  WTVN,  along  with 
AM  station  WTOD,  Toledo,  and  planning  to  purchase 
WHOO,  Orlando,  Fla.  . . . Irving  Settel,  ex-adv.  mgr.  of 
Concord’s  Inc.,  named  consultant  _on  sales  promotion,  mer- 
chandising & advertising  for  DuMont  film  program  div.; 
he’s  currently  preparing  TV  Advertising  & Production 
Handbook  to  be  published  by  Crowell  in  Sept.  . . . Paul 
Tiemer  named  mgr.  of  Boston  office,  Paul  H.  Raymer  Co. 
. . . S.  Tebbs  Chichester  Jr.  joins  WMAL  & WMAL-TV, 
Washington,  as  promotion  mgr.,  succeeding  Howard  Bell, 
now  with  NARTB  . . . Robert  L.  Lippert  Jr.,  son  of  head 
of  movie  firm  bearing  name,  placed  in  charge  of  Tele-Pic- 
tures Inc.,  handling  Lippert’s  TV  sales  . . . Frank  M.  Reed 
succeeds  George  W.  Clark  as  mgr.  of  Chicago  office,  John 
E.  Pearson  Co.,  station  reps  . . . George  P.  Adair,  consult- 
ing engineer,  and  wife  back  from  7-week  trip  to  Indo- 
china and  Europe  after  making  telecommunications  sur- 
vey in  Indo-China  for  ECA  . . . David  Savage,  WCBS-TV 
film  dept,  mgr.,  elected  v.p.,  National  Film  Council  . . . 
Col.  William  Mayer  joins  ABC-TV  as  executive  asst,  to 
Harold  L.  Morgan  Jr.,  program  v.p.  . . . Milt  Goodman 
named  general  sales  mgr.,  Screen  Gems  Television,  Will 
Baltin  continuing  in  production-station  relations. 


JUSTIN  MILLER,  who  left  Federal  Court  of  Appeals 
judgeship  to  become  first  paid  president  of  National 
Assn,  of  Broadcasters,  now  is  NARTB  chairman  and  gen- 
eral counsel,  may  be  next  U.S.  Attorney  General.  If  Attor- 
ney General  J.  Howard  McGrath  quits  as  result  of  pres- 
sures growing  out  of  tax  scandals,  Judge  Miller  is  most 
likely  choice  for  the  cabinet  post.  His  selection,  it’s  under- 
stood, has  been  urged  upon  President  Truman  by  Chief 
Justice  Vinson  of  the  Supreme  Court,  with  whom  Judge 
Miller  sat  for  5 years  as  an  associate  justice  of  Court  of 
Appeals  for  the  District  of  Columbia.  Justice  Vinson  him- 
self, intimate  of  President  Truman,  is  most  frequently  men- 
tioned as  choice  for  Democratic  nomination  for  President 
if  Mr.  Truman  doesn’t  choose  to  run  next  fall. 

Judge  Miller’s  appointment  would  be  hailed  by  the 
broadcasting  industry,  because  he  has  such  intimate  knowl- 
edge of  their  problems  and  is  very  highly  regarded  person- 
ally and  as  a jurist.  Cux-rently,  he’s  acting  pai't-time 
as  chaix’man  of  the  Salary  Stabilization  Board.  If  he  became 
Attorney  General,  it  would  mean  returning  to  Dept,  of 
Justice,  to  which  he  came  in  1934  from  post  of  dean  of 
Duke  U law  school  on  leave  to  act  as  special  assistant 
assigned  to  Solicitor  General’s  office  to  argue  Supreme 
Coui't  cases.  He  was  named  to  Court  of  Tax  Appeals  in 
January  1937,  and  later  that  year  appointed  to  cii'cuit 
coui't  on  which  he  sat  for  8 years.  He’s  native  of  Cali- 
fornia, 63,  graduate  of  Stanford,  with  degrees  from  Yale 
and  Montana  univex-sities,  after  which  he  taught  law  suc- 
cessively at  Oregon,  Minnesota,  Stanford,  Califox-nia, 
Southern  California  and  Duke  univex-sities,  becoming  dean 
of  latter  two. 


Move  from  Newark  to  Empire  State  Bldg,  to  join  other 
5 stations,  requested  of  FCC  by  WATV,  was  put  on  ice 
until  fi-eeze-end  this  week  when  Commission  informed  sta- 
tion that  move  conflicted  with  pi-oposals,  filed  in  fx'eeze 
hearing,  that  Channel  13  be  assigned  to  Providence,  co- 
channel with  WATV  at  Newai'k. 


7 


Telecasting  Notes:  Trend  to  separation  of  operations 
of  commonly  owned  TV  and  radio  stations  is  pointed  up 
by  year-end  announcements  that  Omaha’s  WOW  Inc.  and 
Dallas  News  have  completed  staff  splits.  Recently  ac- 
quired by  Meredith  interests  (Vol.  7:32,39),  WOW-TV 
will  have  Lyle  DeMoss  as  program  director,  Fred  Ebener 
as  sales  mgr.,  while  W.  0.  Wiseman  becomes  sales  mgr. 
and  Roy  Olson  program  director  of  WOW — all  reporting 
to  gen.  mgr.  Frank  P.  Fogarty  ...  In  Dallas,  WFAA-TV’s 
mgr.  is  Ralph  Nimmons,  WFAA-AM’s  Alex  Keese,  with 
gen.  mgr.  Martin  B.  Campbell  moved  to  new  job  of  super- 
visor of  TV-radio  properties  with  offices  in  new  News 
plant  . . . Denver,  biggest  non-TV  city,  since  Dec.  1 has 
been  getting — and  will  continue  to  get — selected  events  off 
transcontinental  circuits,  relayed  via  closed  circuit  to  30 
Hallicrafters  receivers  in  4500-seat  Mammoth  Gardens, 
under  auspices  of  KFEL,  which  staged  huge  World  Series 
relay  (Vol.  7:40);  tickets  were  distributed  free  by  local 
newspapers  for  all  save  Army-Navy  and  Notre  Dame-USC 
games  Dec.  1,  for  which  $1.20  was  charged  . . . NBC-TV 
gambling  reputed  $5,000,000  this  year  on  expanded  daytime 
schedules  (Vol.  7:49-52),  most  sustaining  thus  far — Dave 
Garroway’s  7-9  a.m.  Today  show  alone  costing  some  $40,000 
a week  to  stage;  9-10  a.m.  is  left  for  local,  10-1  filled  up 
with  network  . . . CBS-TV  foray  into  morning  news  field  is 
ambitious  show  starting  Jan.  7 titled  Morning  News,  Mon.- 
thru-Thu.  10-10:15  a.m.  EST,  Fri.  10-10:30,  with  Dorothy 
Doan  and  Harry  Marble  as  commentators,  Ted  Marvel 
directing;  commentaries,  films  and  still  pictures  will  cover 
news,  theatre,  fashions,  the  arts,  etc.  . . . New  85xl95-ft. 
studio,  NBC-TV’s  largest,  was  put  to  first  use  Jan.  3 with 
telecast  of  Opera  Theatre;  it’s  in  old  Vitagraph  studios  in 
Brooklyn,  recently  acquired,  makes  15th  studio  for  NBC- 
TV  . . . WOR-TV,  New  York,  moves  Jan.  10  to  its  new  TV 
Square  bldg,  on  W.  67th  St. 

Station  Accounts:  Capsule  success  stories  on  7 accounts 
comprise  “TV  results”  section  of  Dec.  31  Sponsor  Maga- 
zine, reporting  on  Weston  Biscuit  Co.’s  Laughing  Academy 
on  WJBK-TV,  Detroit,  thru  Clark  & Rickerd;  Johnnie  & 
Mack  (auto  painting  & repair),  Art  Green  Show  on  WTVJ, 
Miami,  direct;  Kendall  Mfg.  Co.  (Soapine  granulated 
soap),  Shopping  Vues  on  WNAC-TV,  Boston,  thru  Ben- 
nett, Walther  & Menadier;  Lymburner  Nurseries  (plants), 
Strictly  for  the  Girls  on  WSB-TV,  Atlanta,  direct;  Striet- 
mann  Biscuit  Co.,  Strietmann  Story  Theatre,  on  WTVR, 
Richmond,  thru  H.  M.  Miller;  Levy  Bros.,  spots  selling 
Confederate  & Union-style  army  hats,  on  WAVE-TV, 
Louisville,  direct;  Tommy  Greenhow  (Formula  X for  wind- 
shields, windows,  etc.),  spots  on  KSL-TV,  Salt  Lake  City, 
thru  Anastasion  . . . Dixie  Cup  Co.,  having  tested  TV  on 
■Junior  Hi-Jinx  Show  on  WCAU-TV,  Philadelphia,  plan- 
ning TV-radio  campaign  this  year,  thru  Hicks  & Greist, 
N.  Y.  . . . Chicago  Sun-Times  buys  Clifton  Utley  news- 
casts weekly  on  WNBQ,  Fri.  10:15-10:30  p.m.,  commercials 
consisting  of  interviews  with  editors  and  staffmen  . . . 
Frankenmuth  Brewing  Co.  (Mel-o-Dry  beer)  has  com- 
pleted 11  TV  film  spots,  shot  by  Video  Films,  Detroit,  for 
spot  placement  by  Ruthrauff  & Ryan,  using  pantomime 
stars  of  The  Scotti  Show  now  carried  on  WWJ-TV,  De- 
troit, with  Bert  Wells,  The  Friendly  Bartender,  delivering 
commercials  . . . Among  other  advertisers  reported  using 
or  preparing  to  use  TV : Athletic  Shoe  Co.  (athletic  shoes), 
thru  Burlingame-Grossman,  Chicago;  International  Salt 
Co.  Inc.  (Sterling  salt),  thru  Scheideler,  Beck  & Werner, 
N.  Y.  (WBAL-TV);  Cadbury  & Fry  (candy),  thru  Ber- 
nard Schnitzer  Inc.,  San  Francisco  (KPIX);  Odell  Co. 
fTrol  shampoo  & after-shave  freshener),  thru  Lawrence  C. 
Gumbinner  Adv.,  N.  Y. 

Mutual  Broadcasting  System  reports  $17,875,758  gross 
time  billings  during  1951,  or  11%  ahead  of  1952. 


Financial  & Trade  Notes:  Admiral  president  Ross  D. 
Siragusa,  addressing  some  800  distributors  and  salesmen 
from  all  over  country  during  junket  to  firm’s  refrigerator 
plant  in  Galesburg,  111.,  Jan.  3,  expressed  opinion  mate- 
rials shortages  so  freely  prophesied  may  not  actually  ma- 
terialize this  year.  “Ever  since  Korea,”  he  said,  “the  eco- 
nomic forecasters  have  consistently  overestimated  the  im- 
pact of  the  defense  program  on  the  civilian  economy  and 
underestimated  the  ingenuity  and  productive  capacity  of 
American  industry. 

“I  am  more  bullish  by  far  on  our  TV  industry  than  on 
any  other  in  existence  today,”  he  added.  “No  other  major 
industry  still  has  such  a vast,  virgin  market  yet  to  be  ex- 
ploited.” Last  year’s  “hard  days,”  he  continued,  were  not 
without  their  blessings — they  enabled  the  industry  to 
lighten  excessive  inventories  and,  so  far  as  Admiral  is  con- 
cerned, TV  sets  at  the  factory  represent  less  than  2 weeks’ 
sales  at  recent  rate. 

Admiral  begins  1952  in  best  financial  condition  in  its 
history,  with  cash  on  hand  of  $20,000,000,  net  worth  of 
$40,000,000,  an  increase  over  last  12  months  of  $7,250,000. 
Admiral  has  done  no  outside  financing,  he  said. 

* * * * 

Philco’s  total  sales  for  1951  exceeded  $310,000,000,  sec- 
ond only  to  1950’s  record  $335,318,000,  president  William 
Balderston  told  distributor  convention  in  Chicago  Jan.  5. 
As  for  the  future,  he  said:  “Regardless  of  the  exact  1952 
production,  Philco  sales  augmented  by  govt,  contracts 
should  set  new  records  . . . 1952  can  be  Philco’s  greatest 
year.”  Demand  for  TV  sets  is  so  great,  he  said,  that  com- 
pany’s entire  production  will  probably  be  on  allocation 
through  first  quarter.  Philco  factory  and  distributor- 
dealer  inventories  are  at  lowest  point  in  history,  he  added. 

Cornell-Dubilier  sales  for  fiscal  year  ended  Sept.  30, 
1951,  totaled  $33,082,683,  up  38%  from  1950  peak  of  $23,- 
927,117.  Net  income  for  1951  fiscal  year  was  $1,649,163 
($3.71  per  common  share)  compared  with  $1,757,524 
($3.96)  for  preceding  fiscal  year.  Firm  has  issued  redemp- 
tion notice  for  355  shares  of  $5.25  dividend  preferred  stock 
at  $100  a share  on  Feb.  1 at  Registrar  & Transfer  Co. 

Warner  Bros.  Pictures  reports  revenues  from  film 
rentals,  theatre  admissions  and  sales,  after  eliminating 
inter-company  transactions,  fell  to  $116,909,000  for  fiscal 
year  ended  Aug.  31,  1951,  from  $126,944,000  for  preceding 
year.  Net  profit,  after  providing  for  $9,100,000  Federal 
income  taxes,  was  $9,427,000  ($1.67  a share  on  5,619,785 
shares  outstanding)  compared  with  $10,271,000  ($1.46  on 
6.997,300  shares)  in  1950  fiscal  year  after  $6,300,000  taxes. 

Short  interest  in  TV-radio  and  related  stocks  on  N.  Y. 
Stock  Exchange  showed  these  changes  between  Nov.  15  & 
Dec.  14:  Admiral,  21,370  shares  Nov.  15,  to  23,070  Dec. 

14;  Avco,  20,180  to  20,850;  General  Electric,  10,098  to 
10,419;  Magnavox,  14,751  to  12,266;  Motorola,  14,890  to 
14,624;  Philco,  9739  to  8921;  Sylvania,  2050  to  4550;  United 
Paramount  Theatres,  8535  to  7120;  Westinghouse,  6332  to 
5188;  Zenith,  21,130  to  23,475. 

* * * * 

Financial  Miscellany:  Most  active  stock  traded  on  New 
York  Stock  Exchange  during  1951,  as  in  1950,  was  RCA 
. . . Tung-Sol  Electric  Inc.  (formerly  Tung-Sol  Lamp 
Works)  has  posted  redemption  notices  for  all  convertible 
preferred  stock  at  $17.70  a share,  including  Feb.  1 dividend, 
at  United  States  Corporation  Co.,  N.  Y.  . . . International 
Resistance  Co.  registered  with  SEC  this  week  offering  of 
325,000  shares  of  common  stock,  250,000  being  new  financ- 
ing, 75,000  holdings  of  certain  stockholders,  offered 
through  F.  Eberstadt  & Co.  and  Zuckerman,  Smith  & Co. 

. . . Olympic  Radio  declares  3%  stock  dividend  payable  Jan. 
28  to  holders  of  record  Jan.  15. 


with  Electronics  Reports 


WYATT  BUILDING  / WASHINGTON  5,  D.  C.  • TELEPHONE  STERLING  1755 


Trade  Report 
January  5,  1952 


TAKING  STOCK  OF  TV-RADIO  STOCKS:  Except  that  RTMA  reports  factory  inventory  of  TVs 
at  219,885  units  as  of  Dec.  21  — which  means  the  industry  has  pulled  figure  down 
some  550,000  from  dangerous  Aug.  3,  1951  peak  of  768,766  (Vol.  7:32)  — we  have  only 
end-of-November  figures  on  which  to  try  to  calculate  how  many  sets  were  still  in  all 
trade  pipelines  at  end  of  1951. 

RTMA  distributor  inventory  shows  560,196  TVs  as  of  Nov.  23,  down  from  645,- 
312  on  Oct.  26  and  from  year's  peak  of  680,862  as  of  last  Aug.  24,  but  still  much 
higher  than  the  363,458  reported  at  end  of  1950. 

Dun  & Bradstreet  reports  this  week  that  retail  inventory  at  end  of  November 
was  800,000-950,000  sets,  of  which  300,000-350,000  were  table  models  and  500,000- 

600.000  other  sizes.  This  is  exactly  same  as  end  of  October  (Vol.  7:49). 

November  dealer  sales  ran  565,000  units  (231,000  table  TVs,  332,000  other), 

according  to  Dun  & Bradstreet,  which  compares  with  505,500  during  October.  For  the 
only  months  for  which  Dun  & Bradstreet  has  reported,  July-thru-November , 2,111,000 
TV  sales  are  reported  (852,000  table,  1,259,000  other). 

Knowing  factory  inventory,  and  assuming  distributor-retailer  inventories 
change  only  slightly  when  end-of-December  is  reported,  it's  a good  guess  now  that 
1951  ended  with  1,500,000  or  more  TV  sets  in  all  pipelines. 

Radio  inventory  at  end  of  November  was  1,250,000-1,500,000  home  sets,  about 
same  as  end  of  October,  plus  250,000-300,000  portables  (up  estimated  6000).  November 
radio  sales  were  558,000  home  radios,  85,000  portables,  and  sales  for  July-November 

were  2,229,000  home  sets,  516,000  portables,  according  to  Dun  & Bradstreet. 

HOPE,  FAITH  AND  COOL  CALCULATION:  An  industry  that  lifted  itself  by  the  bootstraps 
during  so  many  rugged  months  of  1951  goes  into  1952  with  high  hopes  and  great  faith 
— confident  that  the  TV  trade's  best  days  are  ahead,  once  FCC  lifts  the  freeze  and 
authorizes  new  stations  to  open  up  new  markets. 

The  TV  trade  pulled  out  of  such  adverse  circumstances  last  year  — made  some 

5.300.000  sets,  sold  almost  as  many  — that  some  believe  it  can  do  as  well  or  better 
in  1952.  This  despite  materials  shortages  that  could  keep  output  down,  and  despite 
the  indisputable  fact  that  end-of-f reeze  next  spring  isn't  likely  to  bring  many  new 
stations  into  being  until  well  into  1953. 

If  you  believe  the  govt,  experts,  the  industry  cannot  possibly  produce  as 
many  sets  this  year  as  last,  due  to  materials  restraints.  But  there  are  those  who, 
like  Admiral's  Ross  Siragusa  (see  Financial  Notes)  seem  to  think  such  forecasters 
too  much  inclined  to  sell  the  industry's  manufacturing  ingenuity  short. 

The  shortage  forecasters  could  be  wrong.  The  fact  is  that  there  were  still 
plenty  of  sets  in  the  trade  pipelines  at  year's  end,  judging  from  end-of-November 
inventory  figures  (see  above),  and  the  danger  of  excessive  inventories  will  persist 
if  the  set  makers,  distributors  and  retailers  guess  wrong  again  this  year. 

*  *  * * * 

Whether  the  wholesalers  and  retailers  enjoy  a good  1952  depends  on  factors 
too  nebulous  to  calculate  with  certainty,  chief  being  public  demand.  But  the  manu- 
facturers, much  as  they  prefer  to  make  and  sell  peacetime  goods,  are  being  loaded 
with  defense  orders  — at  least,  all  the  big  ones  and  many  of  the  minor  ones  are  — 
and  TV-radio  may  prove  this  year  to  be  secondary  dollar-volume  items  for  them. 

For  example,  RCA's  Frank  Folsom  says  his  company's  military  output  in  1952 
"will  probably  equal  in  dollar  volume  the  1942  rate,  when  RCA  plants  were  devoted 
100%  to  war  production."  RCA's  defense  work,  he  added,  should  be  3-4  times  greater 
in  1952  than  in  1951,  continuing  still  higher  in  1953. 

Admiral,  Motorola,  Philco  and  other  major  producers  are  also  loaded  with 
military  orders,  though  their  long-range  view  and  their  public  accent  is  on  civilian 


- 9 - 

products.  Philco 's  Wm.  Balderston,  for  example,  told  his  distributors  convention 
this  week  that  "despite  the  threat  of  materials  restrictions,  we  look  forward  to  an 
increasing  percentage  of  the  market  across  the  board"  — meaning,  obviously,  stiff 
competitive  pushes  on  all  appliances  it  produces. 

Though  trade  generally  has  "guesstimated"  4,400,000  output  for  this  year, 

Mr.  Balderston  thought  it  might  go  as  high  as  5,000,000. 

* * * $ 

It's  difficult  to  discern  any  definite  price  trends,  though  Motorola  last 
week  posted  lower  prices  (Vol.7:52),  Philco ’ s & DuMont 1 s are  on  lower  scale.  Admiral 
has  cut  prices  of  several  holdover  models.  No  one  has  yet  followed  RCA  in  announc- 
ing outright  price  increases  on  models  carried  over  from  last  year  (Vol.  7:50). 

Balderston  told  his  convention  higher  prices  "are  entirely  possible " this 
year  "as  the  industry  gets  back  to  more  realistic  pricing.11  On  other  hand.  Motorola 
v.p.  Robert  Galvin  was  in  complete  disagreement,  tells  us  he  thinks  we  were  wrong 
last  week  in  reporting  no  signs  of  any  "general  trend"  downward  (Vol.  7:52). 

New  models,  new  prices,  new  gimmicks  being  disclosed  currently,  especially 
at  Chicago's  furniture  marts,  indicate  the  industry  isn't  sitting  still  in  its  keen 
competitive  quest  for  customers.  And  the  prospect  of  uhf,  possibly  even  before  many 
more  vhf,  quickens  pulses  not  only  of  the  marketeers  but  also  of  technicians  who 
say  they're  ready,  willing  and  able  — the  moment  uhf  signals  are  imminent. 

* * * * 

Final  official  figures  on  TV-radio  output  for  1951  remain  to  come  from  RTMA 
which  as  yet  has  reported  on  just  51  weeks  (see  Topics  & Trends).  It  seems  safe  to 
assume  year  ended  with  production  of  at  least  5,250,000,  probably  nearer  5,300,000 
TVs,  and  12,500,000  radios.  Their  combined  dollar  value  at  manufacturing  level  is 
estimated  by  RTMA  president  Glen  McDaniel  at  about  $1)4  billion  as  against  $1.7  in 
1950.  If  we  can  accept  average  of  $180  per  TV  set  at  factory  level,  TV  accounted 
for  about  $950,000,000  of  the  total;  at  retail,  with  gadgets,  possibly  $2  billion, 
not  counting  costs  of  installation,  servicing,  etc. 

Add  to  foregoing  about  $1  billion  in  military  orders  this  year,  according  to 
McDaniel,  compared  to  about  $500,000,000  in  1950  — and  you  get  idea  of  magnitude  of 
TV  and  its  related  electronics  arts.  McDaniel  estimates  first  quarter  1952  alone 
will  add  $600,000,000  in  military  orders,  continuing  at  that  level  rest  of  year. 


Trade  Personals:  John  M.  Otter,  Philco  v.p.  & gen. 

sales  mgr.,  named  v.p.  & gen.  mgr.,  refrigeration  div.,  also 
heading  management  of  all  appliances,  including  electric 
ranges  and  room  air  conditioners;  Thomas  A.  Kennally 
becomes  v.p.  on  executive  staff  and  chairman  of  distribu- 
tion committee  . . . Other  changes  in  new  Philco  divisional- 
ization program  include:  Raymond  G.  George,  TV-radio 
merchandising  v.p.,  named  corporate  v.p.  of  merchandising; 
Fred  Ogilby,  TV-radio  div.  v.p.,  is  now  in  charge  of  all 
sales;  John  Kuneau,  public  relations  v.p.,  adds  duties  of 
chairman  of  newly  formed  merchandising  committee  for 
TV-radio  under  div.  president  Larry  Hardy;  John  L.  Utz, 
field  sales,  promoted  to  national  sales  mgr.  of  TV,  John  J. 
Moran  continuing  as  national  sales  mgr.  of  radio  . . . Mar- 
tin F.  Shea  promoted  to  Philco  v.p.,  auto-radio  div.,  in 
charge  of  car  radio  manufacturing  sales  and  head  of  De- 
troit operation  . . . Noble  C.  Harris,  former  chief,  military 
equipment  section,  NPA  Electronics  Div.,  and  ex-director 
of  electronics,  Navy  Bureau  of  Aeronautics,  Jan.  1 became 
liaison  engineer  for  Crosley  Div.,  Avco,  assigned  to  Wash- 
ington office  under  manager  Frank  J.  Hughes;  Justin  R. 
(Ted)  Sypher  Jr.,  succeeds  him  as  chief  of  military  equip- 
ment section  at  NPA  Electronics  . . . John  D.  Grayson  has 
resigned  as  v.p.  & comptroller,  Magnavox,  to  become  v.p., 
Western  Auto  Stores,  Kansas  City  . . . Lewis  Gordon, 
ex-mgr.,  international  sales  div.,  appointed  managing  di- 
rector, Sylvania  international  div.;  Frederic  J.  Robinson 
named  director  of  sales,  Karel  van  Gassel  director  of  manu- 


facturing . . . William  G.  Frick  promoted  from  field  repre- 
sentative to  sales  mgr.,  Capehart-Farnsworth  technical 
products  div.,  succeeding  late  Dean  E.  Rice  . . . Irving 
Robbins  returns  to  Starrett  Television  Corp.  as  v.p.  & gen. 
mgr.  . . . A.  H.  Nicoll,  president  of  Graybar,  elected  chair- 
man; F.  E.  Gibson,  treasurer-,  and  L.  G.  Fields,  Richmond 
mgr.,  elected  directors  . . . Ralph  R.  Simpson,  ex-engineer 
for  test-equipment  merchandising,  promoted  to  merchan- 
dising supervisor,  Sylvania  TV  picture  tube  div S.  Peter 

Shafer,  ex-Motorola-New  York  Inc.,  appointed  sales-pro- 
motion  mgr.,  Tele  King  Corp.  of  New  Jersey  . . . Max  S. 
Simpson  named  to  newly  created  post  of  controller,  Curtiss- 
Wright  electronics  div.  . . . Admiral  Edwin  Dorsey  Foster, 
onetime  chief  of  Naval  materiel,  since  Jan.  1951  RCA  Vic- 
tor director  of  mobilization  and  planning,  elected  RCA 
Victor  v.p.  & director  of  planning  Jan  4.  . . . David  S.  Rau 
elected  v.p.  & chief  engineer  of  RCA  Communications  Inc., 
ex-engineering  v.p.  C.  W.  Latimer  becoming  v.p.  & chief 
technical  consultant  . . . John  P.  Gleason  named  Eastern 
regional  sales  mgr.  for  TV  bulb  manufacturing  div., 
Owens-Illinois  Glass  Co. 


Edmund  T.  Morris  Jr.,  chairman  of  DPA’s  inter- 
agency Electronics  Production  Board  since  April  23,  1951 
(Vol.  7:15)  and  chief  of  NPA  Electronics  Div.  since  May 
24,  is  slated  to  return  to  post  as  director  of  Westinghouse 
Electronics  & X-ray  Div.  next  month.  Decision  on  his 
successor  in  NPA-DPA  posts  is  expected  next  week. 


10  - 


Topics  & Trends  of  TV  Trade:  Final  week’s  output 

figures  still  lacking  due  to  inability  of  auditors  to  compile 
them  soon  enough,  RTMA  this  week  released  revised  and 
final  TV-radio  production  figures  for  January-thru-Novem- 
ber,  1951  (see  below).  To  these  can  be  added  the  esti- 
mated 125,745  TVs  turned  out  during  week  ended  Nov.  30 
(counted  as  a December  statistical  week),  the  109,468  to 
Dec.  7,  the  117,047  to  Dec.  14  and  86,594  to  Dec.  21 — to 
give  grand  total  of  5,236,910.  Final  10  days  of  December, 
despite  holidays,  are  reasonably  certain  to  swell  this  figure 
to  around  5,300,000. 

The  radio  figures  in  table  below  tell  their  own  story. 
But  since  November  figures  were  finalized,  RTMA  has  re- 
ported these  additional  weeks’  totals:  196,222,  206,581, 
200,869,  164,276 — so  that  with  one  week  to  go  total  radios 


came  to  12,469,063 

units. 

The  RTMA 

table  for 

first  11 

month  of  1951: 

Home 

Auto 

TV 

Radios 

Portables 

Sets 

January  

645,716 

750,289 

75,294 

346,799 

February  

679,319 

764,679 

79,859 

437,779 

March  (5  Weeks) 

874,634 

988,078 

147,037 

545,297 

April  

469,157 

619,651 

150,494 

542,021 

May  

339,132 

581,557 

164,171 

603,534 

June  (5  Weeks) 

326,547 

346,135 

228,454 

494,202 

July  

152,306 

184,002 

70,538 

293,955 

August  

146,705 

295,587 

77,568 

190,252 

Sept.  (5  weeks) 

337,341 

603,055 

103,355 

393,836 

October  

411,867 

513,609 

94,053 

267,061 

November  . 

415,332 

477,734 

64,111 

206,069 

Total  11  Mo.  ..  4,798,056 

6,124,376 

1,255,934 

4,320,805 

* 

* 

* 

* 

Merchandising  Notes:  New  York  dept,  store  business 
was  down  5.5%  in  December  from  same  month  year  ago — 
TV-radio  decreases  ranging  from  1%  to  50%,  according 
to  monthly  Herald  Tribune  retail  trade  survey;  only  one 
store  reported  TV-radio  gain,  which  was  32.3%  . . . Wash- 
ington area  distributors  sold  5028  TV  sets  to  retailers  dur- 
ing November,  as  against  5947  in  November  1950,  repoi’ts 
Electric  Institute;  for  11  months  through  November,  sales 
were  49,915  TVs  vs.  72,511  . . . Sears  Roebuck  mid-winter 
catalog  cuts  17-in.  Silvertone  TV  table  to  $160  (was  $170), 
20-in.  to  $210  (was  $220) ; new  20-in.  console  lists  at  $240 
. . . Spiegel  Inc.,  in  new  1952  catalog,  adds  20-in.  “Air- 
castle”  table  at  $240,  consolette  $270;  its  17-in.  table  is 
$190  (reduced  from  fall-winter  catalog’s  $220),  consolette 
is  $230  (console  formerly  offered  was  $260);  combinations 
dropped  . . . Add  these  distributor  meetings  and  exhibitors, 
during  Chicago’s  Jan.  7-18  furniture  marts,  to  those  pre- 
viously reported  in  this  column  (Vol.  7:50-52):  CBS-Co- 

lumbia,  exhibit  in  Congress  Hotel  Jan.  7;  Bendix  Radio, 
meeting  in  Ambassador  East  Jan.  7 ; Sentinel,  headquarters 
in  Sheraton  Hotel  . . . Admiral  again  to  sponsor  Chicago 
finals  of  Golden  Gloves  boxing  tournament  March  7,  All- 
Star  football  Aug.  15,  simulcast  on  DuMont  and  Mutual. 

National  Appliance  & Radio  Dealers  Assn,  expects  big 
dealer  attendance  at  its  Jan.  14-15  convention  in  Chicago’s 
Conrad  Hilton  Hotel  (Stevens).  Monday  luncheon  speaker 
is  Allen  B.  DuMont  giving  “One  Man’s  Opinion”  on  TV 
and  related  arts  TV  session  Tuesday  afternoon  will  be  ad- 
dressed by  Fred  Ogilby,  Philco  v.p.,  speaking  on  “How 
Dealers  in  New  Territories  Can  Get  Started  in  the  TV 
Business”;  Glen  McDaniel,  RTMA  president,  “The  Out- 
look for  TV  in  1952”;  Mort  Farr,  NARDA  president, 
“Servicing.” 

Motorola’s  new  price  list  (Vol.  7:52)  x-an  into  snag  this 
week  because  of  OPS  ruling  against  higher  warranty 
charges,  but  executive  v.p.  Robert  W.  Galvin  said  that 
prices  would  remain  same  and  that  firm  was  working  out 
new  method  of  computing  warranty  and  taxes. 


Featured  in  new  Philco  line,  introduced  at  Jan.  5 dis- 
tributor meetings  in  Chicago,  are  nine  21-in.  models,  all 
with  cylindrical  face  tube  which  reduces  glare  and  reflec- 
tion, provides  20%  more  viewing  area  than  conventional 

20- in.  All-new  line  also  includes  six  20-in.  and  four  17-in. 
sets.  Prices  are  considerably  lower  than  previous  line, 
with  20-in.  receivers  “in  the  same  price  range  that  made 
16-in.  sets  price  leaders  less  than  a year  ago.”  New  de- 
velopments include  completely  new  chassis  and  “Super- 
Colorado  Tuner.”  Prices,  rounded  out,  not  including  Fed- 
eral excise  tax: 

The  17-in.  line  begins  with  Model  1802  table  at  $200. 
Other  17-in.  tables  are  Model  1820  at  $240  & 1821  at  $260. 
Only  17-in.  console  is  1850  at  $300.  The  20-in.  tables:  2120, 
mahogany  $260;  2122,  mahogany  $300,  blonde  $320.  Con- 
soles in  the  20-in.  line:  2151,  walnut  $320,  mahogany  $340, 
blonde  $360. 

One  table  model  is  featured  in  21-in.  line,  Model  2224, 
mahogany  $340.  Consoles,  all  mahogany:  2252  at  $360; 
2253,  casters,  $380;  2254,  casters,  $400;  2256,  casters,  % 
doors,  $430;  2258,  casters,  full  doors,  $450;  2259,  genuine 
mahogany,  full  doors,  casters,  $480;  2283,  AM-phono,  % 
doors,  $600;  2275,  AM-FM-phono,  $775. 

* * * * 

RCA’s  winter  line,  delivered  to  distributors  this  week, 
consists  of  six  21-in.  models  and  six  17-in.,  including  four 

21- in.  and  two  17-in.  held  over  from  old  line.  Dropped 
from  17-in.  line  were  old  metal  table  at  $280,  wood  table 
at  $300,  and  in  place  of  them  are  the  Colby,  metal  table  at 
$260,  and  Glenside,  metal  table  at  $280  in  mahogany  finish, 
$290  in  blonde.  New  17-in.  consoles  are  Crafton  at  $340  in 
mahogany  or  walnut,  $350  in  oak  and  Calhoun,  with  doors, 
mahogany  or  walnut,  $395.  Continued  are  17-in.  console 
Covington,  $380  in  mahogany  or  walnut,  $390  in  oak,  and 
Kendall,  mahogany,  walnut  or  oak,  $390. 

New  in  21-in.  line  are  Selfridge  table  at  $380  in  ma- 
hogany or  walnut,  $390  in  oak,  and  Meredith  open  console 
at  $425  in  mahogany  or  walnut,  $445  in  oak.  The  4 hold- 
over 21-in.,  all  consoles  introduced  last  August  and  in- 
creased in  price  about  5%  as  of  Dec.  24  (Vol.  7:50): 
Suffolk  $450,  oak  $470;  Donley  $475,  oak  $495;  Rocking- 
ham $495;  Clarendon  $525.  Matching  consolette  bases  are 
available  for  table  models  at  $18.95  for  17-in.,  $20  & $22.50 
for  20-in. 

No  combinations  are  now  offered  by  RCA,  except  as 
there  may  be  some  old  models  still  in  pipelines.  Whether 
combinations  will  be  made  second  half  of  1952  depends  on 
materials  supply.  All  prices  include  tax,  90-day  warranty. 
* * * * 

New  11-set  DuMont  line,  to  be  introduced  at  Chicago’s 
American  Furniture  Mart  Jan.  7,  is  priced  10-15%  below 
previous  line,  with  21-in.  consoles  running  $70-$150  under 
19-in.  1951  predecessors.  New  line,  all  17  & 21-in.,  fea- 
tures cylindrical  face  picture  tube  on  all  21-in.  models, 
built-in  booster  and  “Distan-Selector”  switch  for  fringe 
areas.  Three  sets  have  new  “Selfocus”  picture  tube. 

Line  starts  with  Devon,  17-in.  table,  $280  in  mahogany, 
$290  in  blonde  (prices  rounded  out).  Other  17-in.,  all  con- 
soles: Chester,  mahogany,  $320;  Park  Lane,  doors,  FM- 
phono,  mahogany,  $350,  blonde  $360;  Andover,  doors,  FM- 
phono,  mahogany,  $350;  Meadowbrook,  doors,  FM-phono, 
mahogany,  $370. 

The  21-in.  consoles:  Wickford,  mahogany,  $400,  limed 
oak,  $420;  Banbury,  doors,  mahogany,  $460,  limed  oak, 
$480,  raffia  doors,  $490;  Wimbledon,  doors,  mahogany, 
$480,  blonde,  $500;  Whitehall,  doors,  mahogany,  $500; 
Flanders,  doors,  fruitwood,  $540;  Sherbrooke,  doors,  AM- 
FM-phono,  mahogany,  $650,  blonde  $675. 

* * * * 

Raytheon  has  new  “Corona  Inhibitor”  treatment  fox- 
picture  tubes  to  minimize  loss  of  brightness  and  audible 
effects  l-esulting  fi-om  cei-tain  atmospheric  conditions. 


11  - 


Admiral  adds  12  new  models,  some  with  AM  radio 
added  as  a “product  dividend”,  listing  at  prices  which  v.p. 
Richard  Graver  told  Chicago  convention  this  week  “are  no 
higher  than  those  of  most  other  nationally  advertised  sets 
having  TV  alone.”  Radio  and  record  player  outlets  are 
integral  parts  of  the  TV  circuit,  sharing  same  chassis  and 
tubes,  so  that  cabinets  are  not  enlarged. 

Admiral’s  line  thus  comprises  32  models,  some  of 
carryovers  being  reduced  $30  to  $125  in  price.  Several  21- 
in.  sets  contain  the  new  cylindrical  glass  tubes,  and  the 
entire  line  has  double  shielding  on  tuner  to  minimize  oscil- 
lator radiation.  Designed  but  awaiting  tube  availabilities 
is  a 27-in.  set  in  cabinet  that  Mr.  Graver  said  will  “fit  any 
size  living  room.”  Nevertheless,  he  predicted  17-in.  will 
enjoy  high  favor  this  year,  though  trend  is  to  20  & 21-in. 
The  complete  Admiral  line  (Eastern  prices): 

Table  models:  New  are  20-in.  plastic  ebony  at  $240, 

mahogany  finish  $250;  and  21-in.  mahogany  $350,  blonde 
$360 — latter  2 with  AM.  Continued  are  17-in.  plastic 
17K21-2  ebony  at  $190,  plastic  mahogany  $200;  and  17M16-7 
mahogany  wood  $230,  blonde  $240.  Also  continued  are  the 
121K15-6-7  20-in.  walnut  $280,  mahogany  $290,  blonde  $300. 

Consoles:  New  are  17-in.  walnut  $300,  mahogany 

$310,  blonde  $330 — Each  with  AM.  New  also  are  21-in. 
walnut  $400,  mahogany  $410 — both  with  AM.  Carried 
over  are  17-in.  27K85-6-7  series  in  walnut  at  $260,  mahog- 
any $270,  blonde  $290;  and  the  37M15-6  in  walnut  $400, 
mahogany  $420;  27M35-6  in  walnut  $300,  mahogany  $310. 

Combinations:  New  are  21-in.  in  walnut  at  $500,  ma- 
hogany $520,  blonde  $540.  Continued  are  17-in.  37K55-6-7 
series  in  walnut  $380,  mahogany  $400,  blonde  $420.  Prices 
include  tax  & warranty  of  90  days  on  tubes,  year  on  parts. 


Certificates  of  necessity  for  accelerated  tax  amortiza- 
tion of  expanded  electronic  and  related  production  facili- 
ties approved  by  DPA  Nov.  24-30:  General  Electric,  Co- 
shocton, Ohio,  mica,  $452,263  (of  which  45%  is  to  be  writ- 
ten off  in  5 years);  Electronic  Associates  Inc.,  Long  Branch, 
N.  J.,  electronic  equipment,  $147,500  (70%);  Consolidated 
Engineering  Co.,  Pasadena,  Cal.,  electronic  instruments, 
$39,003  (65%);  Mykroy  Inc.,  Horton  Grove,  111.,  aircraft 
parts,  $39,000  (40%);  United  Electronics  Co.,  Newark, 
tubes,  $25,224  (65%). 

To  protect  small  firms  in  allocation  of  critical  mate- 
rials, Small  Defense  Plants  Administration  this  week  set 
up  Office  of  Materials,  headed  by  Roger  E.  Allen,  former 
NPA  consultant  and  one-time  production  manager  of 
Bendix  plants  at  South  Bend,  Ind.,  and  Elmira,  N.  Y. 

Sylvania  buys  36,000-sq.  ft.  plant  at  151  Needham  St., 
Newton,  Mass.,  to  make  magnetrons  and  microwave  tubes 
for  radar,  employing  about  200  persons  starting  Feb.  1; 
Douglas  Eckhardt,  magnetron  foreman  at  Boston,  will  be 
manufacturing  supt. 


Chock  full  of  TV  is  agenda  for  1952  IRE  convention 
at  New  York’s  Waldorf-Astoria  Hotel  and  Grand  Central 
Palace,  March  3-6.  Featured  are  symposiums  and  techni- 
cal papers  on  such  subjects  as  TV  broadcasting  audio  & 
video  systems,  station  construction  & theatre  conversion, 
NTSC  color  standards,  uhf  receivers  & tubes,  CR  tubes. 
Defense  Mobilizer  Charles  E.  Wilson  will  speak  at  March 
5 banquet. 

RCA  is  continuing  NTSC  color  field  tests  Tuesday- 
thru-Saturday,  7-8:45  a.m.,  over  Channel  4 in  New  York, 
rebroadcast  over  uhf  in  Bridgeport,  for  at  least  first  2 
weeks  of  January.  Signals  have  been  on  air  7-10  a.m. 
Monday-thru-Friday  during  December. 

FCC’s  patent-filing  proposal  (Vol.  7:48)  gave  too  little 
time  for  study,  some  companies  and  patent  attorneys  ad- 
vised Commission — so  deadline  for  comments  was  extended 
this  week  from  Jan.  5 to  Jan.  31. 


Mobilization  Notes:  NPA  gave  TV-radio  industry  hint 
of  what  to  expect  next  quarter  when  it  told  auto  manufac- 
turers this  week  they’ll  have  to  get  along  with  30%  less 
materials  in  second  quarter  than  in  current  first  quarter. 
TV-radio  cuts  will  be  steep — probably  in  the  order  of  10% 
below  first  quarter — but  they’ll  be  less  than  car  makers’ 
cutbacks,  since  auto  industry  wasn’t  hit  as  hard  as  TV- 
radio  and  other  durable  goods  in  first  quarter. 

Meanwhile,  DPA-NPA  chief  Manly  Fleischmann,  in 
year-end  statement,  predicted  “shortages  of  basic  mate- 
rials will  be  most  acute  during  the  second  and  third  quar- 
ters of  1952,  with  only  a slight  easing  during  the  closing 
months  of  1952.”  By  summer  of  1953,  he  said,  “we  shall 
have  achieved  the  build-up  of  military  strength  in  being, 
plus  the  additional  productive  capacity  to  support  an  all- 
out  mobilization.”  By  that  time,  he  estimated,  electronics 
production  will  be  at  268%  of  1951  levels,  aircraft  115%, 
machine  tools  262%.  Depletion  of  inventories  of  civilian 
goods  and  record  employment  in  1952  “will  make  the  de- 
fense effort  a far  more  realistic  part  of  the  life  of  the  aver- 
age citizen  than  it  was  in  1951,”  said  Fleischmann.  The 
new  year  will  see  completion  of  bulk  of  industrial  expan- 
sion, and  production  of  actual  military  items,  rather  than 
the  machinery  to  make  them,  he  predicted. 

* * * * 

Why  is  military  electronics  program  behind  schedule? 
Special  report  in  Dec.  31  Newsweek  says  complexity  of 
equipment,  red  tape  and  shortages  of  materials,  machine 
tools  and  manpower  combine  to  make  electronics  produc- 
tion “No.  2 bottleneck”  of  defense  program  (jet  engines 
being  No.  1).  Based  on  interviews  with  manufacturers 
and  military  officials,  article  draws  these  conclusions: 

New  weapons  “are  almost  incomprehensibly  complex, 
[and]  as  a result  not  more  than  20%  can  be  mass-pro- 
duced.” New  technical  problems  constantly  arise  to  plague 
manufacturers.  “As  if  the  devices  were  not  complicated 
enough,  the  services  constantly  press  for  changes  and  im- 
provements.” 

“Red  tape  and  indecision  emanating  from  the  Penta- 
gon and  other  Washington  bureaucratic  circles”  is  one  big 
hold-up  in  electronics  production.  “The  armed  services 
have  consistently  failed  to  spell  out  their  specific  and  im- 
mediate needs.”  Constant  military-directed  design  changes 
— even  as  equipment  comes  off  the  production  line — is  fre- 
quent complaint  of  manufacturers.  Another  is  that  Muni- 
tions Board  fails  to  help  producers  obtain  badly  needed 
parts  and  components.  “Before  Korea,  the  average  lead- 
time  in  delivery  of  components  was  3 months;  now  it  is  a 
year.” 

“So  far  as  the  electronics  program  is  concerned,” 
Newsweek  concludes,  “the  situation  had  been  ‘saved’  sim- 
ply because  jet  engines  have  been  the  chief  bottleneck. 
Aircraft  have  not  been  delayed  because  of  a shortage  of 
electronic  devices.” 

* * * * 

Some  500  applications  for  second-quarter  CMP  mate- 
rials from  electronics  manufacturers  were  in  hands  of 
NPA  Electronics  Div.  at  this  week’s  end — almost  2 weeks 
after  deadline.  For  first  quarter,  division  received  total 
of  922  applications.  Division  officials  said  applications 
will  be  processed  and  allotment  tickets  mailed  out  in  order 
of  receipt,  giving  early  applicants  an  edge  in  placing  mate- 
rials orders  at  the  mills. 

A “new”  electronics  industry,  rivaling  chemical  indus- 
try in  size,  will  grow  from  the  transistor,  predicted  Bell 
Labs’  Dr.  Robert  M.  Burns  in  speech  before  Society  of  the 
Chemical  Industry  in  New  York’s  Waldorf-Astoria  Hotel 
Jan.  4.  Dr.  Burns,  a developer  of  the  substitute  for 
vacuum  tubes,  was  awarded  Perkin  Medal,  highest  award 
for  achievement  in  American  industrial  chemistry. 


12  - 


This  is  naiitb-tv’s 

seal  of  approval  to  be 
displayed  by  all  stations 
subscribing  to  code  of  pro- 
gram standards  (for  full 
text  of  code,  see  Supple- 
ment No.  76,  Vol.  7:49). 
Code  becomes  effective 
March  1,  and  all  TV  sta- 
tions and  networks  will  be 
eligible  to  subscribe. 
NARTB-TV’s  membership  of  75  stations  and  3 networks 
may  subscribe  without  additional  payment,  but  non-mem- 
bers must  pay  administrative  fee,  to  be  determined  at 
February  NARTB  board  meeting.  Copyrighted  seal  was 
designed  by  William  R.  Willison,  Washington. 

Starting  off  awards  season.  Look  Magazine  & Radio 
Daily  announced  their  choices  this  week.  Look  jury  com- 
prised 1000  executives,  producers,  directors,  reviewers, 
who  picked  winners  in  12  categories:  variety,  Your  Show 
of  Shows;  comedy  team,  Sid  Caesar  & Imogene  Coca;  pro- 
ducer, Max  Liebman;  m.c.,  Milton  Berle;  news,  John 
Cameron  Swayze;  education,  Zoo  Parade;  drama,  Studio 
One;  public  affairs  & special  achievement  (2  awards),  Ke- 
fauver  Committee  hearings;  sports,  Cavalcade  of  Sports; 
director,  Alex  Segal;  children’s  program,  Kukla,  Fran  & 
Ollie.  Radio  Daily  polled  TV  editors  for  top  personalities 
in  10  classes,  picked:  man  of  the  year,  Arthur  Godfrey; 
woman  of  the  year,  Imogene  Coca;  drama,  Studio  One; 
comedy,  Red  Skelton;  commentator,  John  Camei'on 
Swayze;  documentary,  Crusade  in  the  Pacific;  quiz  pro- 
gram, You  Bet  Your  Life;  sports,  Jimmy  Powers;  chil- 
dren’s show,  Kukla,  Fran  & Ollie;  song  hit,  Because  of  You. 

“Triple  spotting”  between  closing  commercial  of  one 
show  and  opening  commercial  of  next  is  reason  why  E.  J. 
Brach  & Sons,  Chicago  candy  manufacturer,  is  shifting 
away  from  TV  this  month  and  back  to  radio  spots  in  10 
Midwest  cities.  Spots  so  close  together  “just  aren’t  worth 
the  money,”  Tide  Magazine  reports  Brach  as  saying.  Tide 
notes  that  Lucky  Strike  has  canceled  TV  spot  in  favor  of 
new  network  show  (Vol.  7:51)  and  that  Ballantine  Ale  may 
go  lighter  on  TV  this  year,  and  states:  “The  feeling  in  the 
trade  seems  to  be  that  TV  spot  prices  are  much  too  high 
in  relation  to  other  media,  and  the  TV  stations  may  have  a 
sizable  problem  on  this  score  before  they  know  it.” 

TV-radio  income  of  $400,000  from  Jan.  1 Rose  Bowl 
football  game  topped  net  gate  of  $350,000,  as  was  expected 
Aug.  2 when  NBC  bought  3-year  TV-radio  rights  for  $1,- 
510,000  (Vol.  7:31).  First  coast-to-coast  bowl  telecast  was 
sponsored  by  Gillette.  Sale  of  rights  last  year  yielded 
$110,000.  Theatre  telecasting  of  game  was  banned  by 
Pacific  Coast  Conference  and  Tournament  of  Roses  officials 
despite  fact  NBC  was  willing  and  Theatre  Network  TV 
Inc.,  New  York,  had  told  members  that  game  would  be 
available.  Tickets  were  sold  in  advance  by  theatres  in 
many  cities,  including  Denver,  where  no  home  TV  is  avail- 
able. Theatre  TV  for  hour  of  Rose  Parade  New  Year’s 
morning  was  also  banned  by  sponsor,  F.  W.  Woolworth. 

TV  angle  in  film  contracts  resulted  in  cancellation  of 
Joan  Crawford’s  pact  and  termination  of  an  important 
loanout  agreement  this  week.  Miss  Crawford  ended  long- 
term contract  with  Warmers,  a spokesman  for  the  star 
said,  to  be  free  to  work  in  TV-radio.  Ending  of  loanout 
deal  for  actors  Kirk  Kasznar  between  producer  Stanley 
Kramer  and  MGM — because  Metro  insisted  on  non-TV 
clause — may  indicate,  the  New  York  Times  speculated, 
that  Kramer  is  considering  possible  release  of  films  to 
TV.  Kramer  has  produced  such  pictures  as  Home  of  the 
Brave,  Champion,  Cyrano  de  Bergerac  and  Death  of  a 
Salesman. 


IVAL  NETWORKS  serving  same  stations  in  one  and 
two-station  towns  moved  quickly  this  week  to  bring 
those  stations’  network  rates  up  to  same  levels  those  or- 
dered into  effect  Jan.  1 by  NBC-TV  (Vol.  7:52).  But,  inter- 
estingly enough,  neither  CBS-TV  nor  ABC-TV  changed 
their  own  New  York  key  station  base  rates  of  $4000  an 
hour;  and  DuMont  issued  statement  saying  it  was  not 
increasing  $2200  rate  of  its  WABD,  New  York,  “for  the 
present”  nor  would  it  hike  its  WTTG,  Washington,  and 
WDTV,  Pittsbui’gh,  though  about  65%  of  its  affiliates  have 
announced  increases  averaging  10%. 

CBS-TV  basic  interconnected  growp,  available  only  as  a group, 
now  lines  up  thus  for  Class  A hours:  WCBS-TV,  New  York. 

$4000;  WAGA-TV,  Atlanta,  $575;  WMAR-TV,  Baltimore,  $1100; 
WAFM-TV,  Birmingham,  $400;  WNAC-TV,  Boston.  $1800;  WBTV, 
Charlotte,  $500;  WBKB,  Chicago,  $2000;  WKRC-TV,  Cincinnati, 
$1000;  WEWS,  Cleveland,  $1350;  WBNS-TV,  Columbus,  $700; 
WHIO-TV,  Dayton,  $675;  WJBK-TV,  Detroit,  $1500;  WFMY-TV, 
Greensboro,  $450;  WFBM-TV,  Indianapolis,  $800;  WMBR-TV,  Jack- 
sonville, $400;  WKZO-TV,  Kalamazoo,  $500;  KNXT,  Los  Angeles, 
$2000;  WHAS-TV,  Louisville,  $525;  WCAU-TV,  Philadelphia,  $2000; 
WHEN,  Syracuse,  $600;  WTOP-TV,  Washington,  $950. 

Northwest  supplementary  group:  WOI-TV,  Ames,  la.,  $400; 

WDAF-TV,  Kansas  City,  $800;  WTCN-TV,  Minneapolis,  $900; 
KMTV,  Omaha,  $550;  WHBF-TV,  Rock  Island,  $400. 

Supplementary  interconnected  outlets,  available  with  basic 
group  individually  if  time  is  cleared  (all  one-station  towns  except 
San  Francisco)  : WNBF-TV,  Binghamton,  $400;  WTTV,  Blooming- 

ton, $200;  WBEN-TV,  Buffalo,  $1000;  WICTJ,  Erie,  $550;  WOOD-TV, 
Grand  Rapids,  $500;  WSAZ-TV,  Huntington,  $425;  WJAC-TV,  Johns- 
town, $625;  WGAL-TV,  Lancaster,  $600;  WJIM-TV,  Lansing.  $475; 
WMCT,  Memphis,  $550;  WTMJ-TV,  Milwaukee,  $1075;  WSM-TV, 
Nashville,  $375;  WNHC-TV,  New  Haven,  $900;  WTAR-TV,  Norfolk, 
$500;  WDTV,  Pittsburgh,  $900;  WJAR-TV,  Providence,  $800;  WTVR, 
Richmond,  $475;  WHAM-TV,  Rochester,  $650;  KSD-TV,  St.  Louis, 
$1225;  KSL-TV,  Salt  Lake  City,  $400;  KFMB-TV,  San  Diego,  $550; 
KPIX,  San  Francisco,  $850;  WRGB,  Schenectady,  $825;  WSPD-TV, 
Toledo,  $725;  WKTV,  Utica,  $400. 

N on-interconnected  supplementaries,  served  via  kinescopes: 
KOB-TV,  Albuquerque,  $200;  KRLD-TV,  Dallas,  $650;  KPRC-TV, 
Houston,  $600:  XELD-TV,  Matamoros,  $250;  WTVJ,  Miami,  $600; 
WDSU-TV,  New  Orleans,  $525;  WKY-TV,  Oklahoma  City,  $600; 
KPHO-TV,  Phoenix,  $400;  WOAI-TV,  San  Antonio,  $400;  KING-TV, 
Seattle,  $650;  KOTV,  Tulsa,  $500. 

The  ABC-TV  affiliates,  which  mostly  also  subscribe 
to  NBC-TV  and/or  CBS-TV,  are  adjusted  to  same  levels, 
with  ABC-TV  quoting  these  network  rates  for  its  more  or 
less  “exclusive”  affiliates:  WJZ-TV,  New  York,  $4000; 

WXYZ-TV,  Detroit,  $1350;  WAAM,  Baltimore,  $1000; 
WCPO-TV,  Cincinnati,  $1025;  WXEL,  Cleveland,  $1350; 
WTVN,  Columbus,  $675;  WFIL-TV,  Philadelphia,  $2100; 
WMAL-TV,  Washington,  $950;  WMBR-TV,  Jacksonville, 
$400;  WENR-TV,  Chicago,  $2000;  KECA-TV,  Los  An- 
geles, $2000;  KGO-TV,  San  Francisco,  $850. 


Radio’s  conscientious  job  of  researching  TV’s  inroads 
works  to  radio’s  disadvantage,  since  other  media  either 
lack  or  conceal  comparable  data.  So  concludes  Dr.  Hans 
Zeisel,  research  director  for  Tea  Bureau,  writing  in  Dec. 
29  Editor  & Publisher.  He  adduces  following  limited  data 
on  other  media:  (1)  Dr.  J.  Gould’s  study,  in  Fortune, 
showed  TV’s  impact  on  movies  “in  the  neighborhood  of 
20%.”  (2)  No  newspaper  circulation  loss  in  TV  areas, 

but  “there  is  some  evidence  that  newspaper  reading  is  not 
quite  as  intensive  as  it  was.”  (3)  Magazine  ad-noting  by 
men  has  declined  by  12%,  by  women  13%.  Magazines 
won’t  release  comparisons  of  newsstand  sales  in  TV  and 
non-TV  areas  “although  these  data  are  readily  available.” 

Total  applications  filed  with  FCC  rose  to  476  this 
week,  of  which  27  are  uhf.  Two  vhf  were  from  WCOV, 
Montgomery,  Ala.,  for  Channel  No.  12  and  WRAL,  Raleigh, 
N.  C.,  for  No.  5.  Only  uhf  was  from  owners  of  KNAL, 
Victoria,  Tex.,  seeking  No.  19.  [For  further  details,  see 
TV  Addenda  13-Y  herewith;  for  listing  of  all  applicants  to 
date,  see  TV  Factbook  No.  13  and  Addenda  to  date.] 

Though  FCC  denied  its  experimental  uhf  application 
(Vol.  7:49),  Reading’s  WHUM  is  going  ahead  with  plans, 
contingent  on  end  of  freeze,  expects  delivery  of  GE’s  first 
200-kw  setup  in  March.  Total  construction  costs  are 
$485,000,  including  $125,000  for  transmitter,  $150,000  for 
1050-ft.  tower. 


MARTIN  CODEL’s 

AUTHORITATIVE  NEWS  SERVICE 
OF  THE 

VISUAL  BROADCASTING 
AND  ALLIED  ELECTRONICS 
ARTS  AND  INDUSTRY 


th  Electronics  (i  Reports 


PUBLISHED  WEEKLY  3Y  RADIO  HEWS  MREAIL  * WYATT  BLDG.  • WASHINGTON  5,  D.C.  • TELEPHONE  STERLING  1755  . VOL  . 8,  No.  2 


' ■ - ‘ ! i : :1  Hi  J A 1 ; 


1952 


January  12,  1952 


{Quick  TV  Expansion  Not  in  the  Cards,  page  1. 

What’s  at  Stake  in  Theatre-TV  Hearings,  page  2. 
Advertisers  Spent  $484,400,000  on  TV  in  1951,  page  5. 
More  TV-Radio  Materials  to  Military,  page  6. 


Factory  Inventory  & Output  Way  Down,  page  9. 

The  Tax-Warranty  Pricing  Headache,  page  9. 

Topics  & Trends — New  TV  Set  Prices,  pages  10-11. 
NCAA  Bows  to  Public  Opinion  on  Football,  page  12. 


HANDY  INDEX  TO  THE  TV  NEWS  OF  1951:  Index  to  the  contents  of  our  1951  Newsletters, 
Supplements,  Special  Reports,  etc. , sent  to  all  subscribers  herewith,  is  designed  to 
serve  as  ready  reference  to  major  events,  trends,  facts,  dates,  as  chronicled  by 
Television  Digest  during  the  last  year.  It  wasn't  practicable  to  catalog  everything 
we  published  — but  the  important  news  is  pin-pointed  for  you.  Use  of  this  Index, 
of  course,  presupposes  that  you  have  maintained  your  file  of  1951  Newsletters  and 
other  documents  (Vol.  7:l-to-52).  We're  now  preparing  bound  volumes  for  those  who 
ordered  them  in  advance  (at  $25  per  copy) , and  strongly  urge  that  you  have  your  own 
files  bound  locally  if  facilities  are  available. 

Note : Going  into  mails  by  end  of  next  week,  to  those  subscribing  to  them, 

are  our  semi-annual  TV  Factbook  (No.  14)  and  our  1952  AM-FM  Directory  — both  now 
recognized  as  standard  reference  volumes  in  the  industry.  Both  mean  start  of  brand- 
new  series  of  weekly  Addenda  reporting  station  applications,  grants,  changes,  etc. 
Each  lists  all  stations  in  its  respective  fields,  with  pertinent  reference  data. 

QUICK  TV  EXPANSION  NOT  IN  THE  CARDS:  Though  there  should  be  no  illusions  about  true 
meaning  of  "end  of  freeze"  in  terms  .of  new  stations  and  markets,  many  ebullient  folk 
in  this  dynamic  field  can't  seem  to  shake  the  notion  that  countryside  will  bristle 
with  new  antennas  the  moment  FCC  opens  the  gates. 

Even  Sen.  Johnson  this  week  told  us  he  has  advised  eager  Denver  constituents 
that  city  should  have  stations  "in  time  for  the  World  Series'1  — October.  Yet  fact 
is  that  few  people  familiar  with  administrative  procedures,  in  or  out  of  FCC,  can 
see  how  Denver  will  get  CPs  — let  alone  stations  on  air  — by  October.  As  one 
attorney  puts  it: 

"There's  only  one  method  of  getting  fast  grants  in  Denver  or  any  city  like 
it.  That's  by  locking  up  all  applicants  in  a hotel  room,  permitting  them  no  liquor 
or  cigarettes,  and  telling  them  to  come  out  with  no  more  applications  than  channels 
available  — through  merger  or  murder. " 

* * * * 

Still  no  answers  to  major  freeze  questions  — "When  will  it  end?"  and  "How 
will  applications  and  hearings  be  handled?"  — simply  because  FCC  doesn't  know  yet. 

"We  ought  to  have  a darn  good  idea  in  a couple  weeks,"  Chairman  Coy  tells 
us,  "but  right  now  we  can't  say."  Actually,  picture  should  be  much  clearer  after 
Jan.  18,  when  full  Commission  tackles  city-by-city  allocations  for  entire  country  — 
except  New  England,  which  was  cleaned  up  in  "trial  run"  few  weeks  ago  (Vol.  7:49). 

Incredibly  numerous  and  complex  problems  of  writing  new  rules  and  standards 
and  setting  up  application-handling  procedures  are  considered  well  in  hand  by  Com- 
mission staff,  but  commissioners  themselves  still  have  to  pass  on  them. 

* * * * 

Speed  in  pounding  out  CPs  after  freeze  may  be  achieved,  according  to  some, 
through  separation  of  vhf  and  uhf  — hastening  uhf  grants,  at  least.  Assumption  has 
been  that  uhf  will  be  in  much  less  demand,  even  in  larger  cities,  so  hearings  may 


COPYRIGHT  1932  BY  RADIO  NEWS  BUREAU 


frequently  be  avoided.  But  with  uhf  growing  more  attractive  daily,  there's  strong 
possibility  that  very  few  sizable  cities  would  get  by  without  uhf  hearings  in  addi- 
tion to  vhf. 

Contributing  markedly  to  uhf's  enhancement  is  NBC's  petition  asking  FCC  to 
permit  it  and  other  multiple-station  operators  to  build  several  uhf  stations  in 
addition  to  present  limit  of  5 vhf  (Vol.  8:1).  Chairman  Coy  and  Comr.  Sterling  are 
outspoken  in  their  endorsement  of  petition,  and  it's  considered  almost  certain  that 
proposal  will  muster  FCC  majority.  Said  Coy: 

"I  can  see  results  of  the  petition  already.  A group  of  men  was  just  in  to 
see  me  and  they  said  that  if  uhf  is  good  enough  for  NBC,  it's  good  enough  for  them. 
I'm  in  favor  of  the  idea.  Personally,  I'd  like  to  see  the  same  limits  in  TV  and  FM 
as  in  AM  — 7 stations."  Decision  is  expected  by  time  freeze  is  lifted. 

* * * * 

Another  possibility  for  quicker  grants  has  been  advocated  — that  of  per- 
mitting applicants  to  specify  channel,  then  holding  hearings  on  only  those  channels 
with  2 or  more  applicants.  Proponents  consider  this  procedure  the  only  legal  one, 
as  well  as  most  practical.  But  opponents  say  it  would  encourage  "shell  game,"  with 
applicants  winning  grants  simply  because  they  amended  to  "right"  channel  at  the  last 
minute.  Chances  for  adoption  of  this  procedure  seem  slim. 

Other  ideas  for  making  time  have  been  mentioned  — applicants  agreeing  to 
waive  hearings,  "paper"  hearings,  waiving  of  oral  arguments  — but  it's  dubious 
whether  applicants  will  waive  anything  when  chips  are  really  finally  down. 

* * * * 

Thus,  simple  facts  of  TV's  economic  and  regulatory  life  continually  lead  to 
this  conclusion:  Even  if  FCC  ends  freeze  by  March  1 --  meaning  that  it  adopts  final 
allocation  plan,  rules  & standards  — this  year's  new  stations  may  well  number  5-10, 
next  year's  30-50.  March  1 for  decision  is  considered  reasonable  date  since  at 
Commission  they  say  "between  Feb.  1 and  March  1." 

Even  if  Congress  gives  FCC  more  money  for  more  hearing  examiners  and  more 
staff,  it  can't  help  much  this  year.  But  it  would  mean  substantial  increase  in 
grants  next  year,  tremendous  difference  in  1954.  Curiously,  Sen.  Johnson  says  that 
no  one  from  FCC  has  requested  his  help  in  getting  bigger  appropriation.  "I'm  ready 
to  take  off  my  coat  and  go  to  work,"  he  says,  "but  no  one  has  asked  me  to.  I don't 
know  whether  they  want  or  can  use  help,  but  I do  know  they  need  more  examiners." 

WHAT'S  AT  STAKE  IN  THEATRE-TV  HEARINGS:  Though  financial  success  of  theatre  TV  is 
by  no  means  guaranteed  — even  warmest  proponents  admit  that  — movie  industry  is 
asking  FCC  for  opportunity  to  test  economics  of  new  medium  under  the  best  possible 
conditions.  That's  whole  reason  behind  recent  hustle-bustle  in  preparation  for  FCC 
hearings  scheduled  to  begin  Feb.  25,  if  it  doesn't  conflict  with  FCC's  freeze  work. 

Showmen  who  built  film  industry  think  they  see  in  theatre  TV  the  answer  to 
stay-at-home  audiences  --  and  key  to  a new  and  greater  entertainment  business.  But 
when  they  put  it  to  the  real  test  of  public  response,  they  want  to  be  sure  they  have 
room  to  grow  — into  a high-definition,  color  — perhaps  even  tri-dimens ional  — 
nationwide  TV  system,  with  programming  and  facilities  under  their  own  control. 

Fabulous  popular  (if  not  financial)  success  of  last  year's  makeshift  theatre 
"network"  has  whetted  appetites  of  theatremen.  These  experiments  were  concerned  al- 
most exclusively  with  sports.  But  exhibitors  and  producers  envision  TV  giving  birth 
to  entirely  new  entertainment  medium  - — combining  timeliness  of  TV  with  what  they 
like  to  call  the  glamour  of  the  film  palace. 

Theatremen  are  looking  hopefully  to  the  day  when  vaudeville  returns  — via 
TV;  when  the  400-seat  Bijou  in  Rock  Ridge,  S.D.  can  present  Radio  City  Music  Hall 
Revue  twice  daily;  when  theatre  newsreels  will  be  news  — not  history,  but  visual 
reports  of  the  last  24  hours  of  national,  regional  and  local  events,  including  on- 
the-spot  news  as  it  happens  ; when  TV  supplements  regular  film  fare  and  replaces  "B" 
features  and  the  double-bill. 

Months  of  meetings  have  welded  a solid  front  and  unified  command  for  FCC 
hearings  among  the  theatre-TV  backers.  Principal  groups  which  will  appear  will  be 


3 


(1)  Producers,  through  Motion  Picture  Assn,  of  America,  whose  president  Eric  P. 
Johnston  will  testify.  (2)  Theatre  owners,  through  National  Exhibitors  Theatre-TV 
Committee  (Vol.  6:26),  headed  by  East  Coast  theatre  chain  owner  S.  H.  Fabian. 

Only  party  to  file  opposition  so  far  has  been  AT&T  — expected  to  be  formid- 
able opponent.  Telecasters  have  been  watching  developments  closely,  but  openly  have 
expressed  little  interest.  NARTB-TV  board,  however,  has  authorized  appearance  at 
hearings  if  it's  found  necessary.  TV  director  Thad  Brown  says  he's  studying  ques- 
tion, will  enter  hearings  if  there's  any  indication  theatre  people  want  to  infringe 
frequencies  which  telecasters  need. 

* * # * 

What's  wrong  with  present  system  of  theatre  TV?  Why  are  exclusive  channels 
needed?  To  begin  with,  say  theatre-TV  backers,  present  method  isn't  a "system"  at 
all.  Some  60  theatres  are  equipped  with  projection  receivers  built  to  pick  up  the 
standard  525-line  home-TV  type  broadcasts.  Theatre  "telecasts"  so  far  have  been 
sent  to  theatres  in  score  of  cities  when  and  where  AT&T  circuits  were  available. 

Theatre  people  hasten  to  point  out  that  a "real"  theatre-TV  system  can't  be 
established  on  this  basis.  These  are  their  principal  arguments: 

(1)  Standards.  While  today's  home-TV  images  are  satisfactory  on  the  screen 
of  a receiver  in  the  living  room,  they're  woefully  inadequate  on  a 15x20-ft.  screen 
in  a darkened  theatre  — especially  when  on  same  program  with  motion  pictures. 

More  definition  is  necessity,  they  say.  While  there's  much  controversy  on 
subject,  general  consensus  is  that  video  bandwidth  of  10  me  can  reproduce  picture 
that  "looks"  about  as  good  as  55mm  movie.  TV  stations  put  out  4-mc  video  signal, 
and  AT&T's  cable  passes  only  2.7  me,  though  microwave  is  much  better. 

Then  there's  color.  Theatre-TV  exponents  agree  system  should  use  color  from 
start.  Both  color-subcarrier  (RCA  theatre  color,  Vol.  7:42)  and  field-sequential 
systems  (Eidophor-CBS,  Vol.  7:40)  have  advocates  among  theatre-TV  experts.  But  they 
say  different  color  systems  can  co-exist  under  proposed  theatre-TV  setup  — and  feel 
color  question  should  be  kept  out  of  FCC  hearings,  since  proposed  allocation  would 
be  for  point-to-point  "closed  system"  transmission  only. 

(2)  Distribution.  Theatre-TV  can't  succeed  if  it  must  rely  on  common  car- 
riers, its  exponents  say.  AT&T ' s present  TV  service  won't  accommodate  wide-band, 
high-definition  system,  and  they  argue  that  AT&T's  other  commitments  make  construc- 
tion of  new  facilities  too  uncertain  and  indefinite. 

Acquisition  of  transmission  facilities,  movie  folk  insist,  "should  be  en- 
trusted to  those  who  have  the  primary  interest  of  exhibiting  the  TV  picture  in  the 
theatre,  rather  than  to  a common  carrier  whose  principal  obligation  is  to  provide 
telephone  service  to  millions  of  private  subscribers"  [from  20th  Century-Fox  brief, 
filed  with  FCC  September  1949;  see  Vol.  5:36]. 

High  cost  of  common  carrier  service  is  another  argument  against  use  of  AT&T 
lines.  Theatre  people  are  quick  to  point  out  that  oil  and  gas  companies  have  built 
their  own  elaborate  transcontinental  microwave  systems  because  of  "AT&T's  slowness 
and  costs."  Too,  they  say  AT&T  isn't  flexible  enough  for  remote  pickups,  etc. 

Theatre-TV  people  are  asking  FCC  to  allocate  enough  frequencies  to  them  to 
accommodate  6 competitive  nationwide  networks,  including  inter-city  relays,  intra- 
city transmissions  and  remote  pickups. 

They  figure  360-mc  chunk  of  microwave  frequencies  can  do  the  trick.  Then 
they  want  to  split  this  into  6 "double  channels"  — each  60-mc  wide  and  containing 
two  30-mc  channels,  of  which  10-mc  would  be  for  video  signal.  The  30-mc  width  is 
necessary,  they  say,  because  available  microwave  equipment  uses  frequency-modulated 
picture,  requiring  wide  sidebands.  And  they  argue  wide  channel  would  accommodate 
any  future  improvements,  such  as  better  color,  3-dimensional  picture,  etc. 

Signal  would  be  carried  city-to-city  via  relay  hops,  each  network  alternat- 
ing between  its  two  30-mc  channels  with  each  hop,  to  avoid  interference.  Within 
cities,  signal  would  be  beamed  directionally  from  high  point  to  theatres. 

There 'd  be  no  co-channel  or  adjacent-channel  interference  problems  in  such 


- 4 - 

a system,  the  engineers  point  out.  Because  of  high  frequency  and  directional  nature 
of  transmission,  adjacent  channels  could  be  used  in  same  city,  co-channels  in  neigh- 
boring cities  — giving  each  city  potential  of  6 theatre-TV  services. 

Most  oft-suggested  frequencies  for  theatre  TV  are  6425-6785  me  — although 
some  engineers  feel  frequencies  as  high  as  little-used  10,000-mc  band  would  be  sat- 
isfactory for  intra-city  transmission. 

* * * * 

Theatre-TV  attorneys  are  optimistic  — at  least  publicly.  They  say  they  ex- 
pect to  get  all  they  ask.  But  if  FCC  rejects  their  plea  for  exclusive  channels  they 
have  another  proposal  ready.  They've  asked  Commission  to  consider  — as  last  resort 
— possibility  of  assigning  them  frequencies  allocated  to  industrial  radio  services, 
on  a shared  basis  (Vol.  7:36,50,52). 

If  they  get  their  frequencies,  it  will  be  some  time  before  even  regional 
networks  can  be  put  into  operation  — and  TV-conscious  theatre  owners  will  be  faced 
with  problem  of  whether  to  continue  ordering  and  installing  present  type  theatre-TV 
equipment  which  would  be  obsoleted  by  wide-band  color  TV  service. 

First  regional  networks  would  probably  be  operated  by  theatre  chains.  Los 
Angeles'  National  Theatres  president  Charles  Skouras  has  already  announced  plans  for 
73-theatre  circuit  using  Eidophor-color  equipment  (Vol.  7:49).  If  public  takes  to 
theatre  TV,  its  backers  see  regional  nets  gradually  expanding  into  national  service. 

Home-TV  networks  and  film  producers  are  expected  to  get  into  the  act  if  this 
happens.  NBC  has  already  revealed  it's  eyeing  potential  of  exclusive  programming 
for  theatres.  And  there's  possibility,  too,  that  transcontinental  theatre-TV  relay, 
serving  as  limited  common  carrier,  may  compete  with  AT&T,  leasing  its  facilities  to' 
other  users  — such  as  home  TV  — during  idle  hours. 

These  are  movie  industry's  plans  for  TV.  They're  long-term  plans,  but  may 
well  hinge  on  action  FCC  takes  in  next  few  months.  MPAA  president  Eric  Johnston 
warned  Jan.  8:  If  film  industry  loses  its  case  before  Commission,  it  will  probably 

be  barred  forever  from  setting  up  a theatre-TV  system. 


Telecasting  Notes:  Memo  to  all  present  and  prospective 
telecasters:  Be  sure  to  have  a look  at  NBC-TV’s  new  7-9 
a.m.  show  Today,  with  Dave  Garroway  as  m.c.,  starting 
Jan.  14  and  running  weekdays  thereafter  (Vol.  7:50  et 
seq);  it’s  radical  departure  in  telecasting,  not  only  because 
it  opens  TV  day  so  much  earlier  but  because  of  new  format 
and  because  it’s  plainly  designed  to  capture  radio’s  early- 
morning  audience,  with  programs  designed  for  viewing 
and/or  listening.  Several  sponsors  already  signed  (see 
Network  Accounts)  . . . WOR-TV’s  Television  Square,  2- 
story  structure  occupying  most  of  block  between  67th  & 
68th  Sts.,  bounded  by  Broadway  & Columbus,  New  York, 
was  formally  opened  this  week — housing  48,000-sq.  ft.  of 
TV  production  facilities,  purchased  and  remodeled  at  re- 
ported cost  of  $3,000,000  . . . Only  block  away,  ABC’s  St. 
Nicholas  Arena,  where  International  Boxing  Club  bouts  are 
televised,  was  sold  this  week  to  Wm.  Zeckendorf,  realtor 
and  ABC  board  member  . . . ABC  has  purchased  almost 
entire  balance  of  West  66th  St.  blockfront  between  Central 
Park  West  & Columbus  Ave.  with  view  to  consolidating  all 
its  operations;  shift  and  development  of  properties  said  to 
represent  total  capital  investment  of  $10,000,000  by  ABC, 
presumably  predicated  on  pending  merger  with  United 
Paramount  Theatres  . . . Hollywood  will  originate  more 
network  TV  shows  than  New  York  by  October,  according 
to  Jan.  3 Hollywood  Daily  Variety,  which  reports  CBS 
plans  10  network  shows  from  Hollywood  by  spring,  10 
more  by  Oct.  1 opening  of  its  “TV  City.”  NBC  & ABC 
are  expected  to  add  dozen  more  . . . Lowest-rate  TV  station 
of  all  109,  whose  rate  cards  are  digested  in  our  forth- 
coming TV  Factbook  No.  14,  is  that  of  KOB-TV,  Albu- 
querque, which  started  Nov.  29,  1948  as  nation’s  46th  sta- 
tion with  base  rate  of  $150  an  hour,  now  quotes  only  $195 
in  Rate  Card  No.  2;  as  of  Dec.  1,  total  TVs  attributed  to 


its  area  was  only  12,100  (Vol.  7:52)  . . . ASCAP’s  2500 
writers  and  400  publishers  split  $14,000,000  income  for 
1951,  compared  with  $10,000,000  for  1950,  TV  stations  alone 
accounting  for  $1,850,000  during  first  8 months  of  1951  vs. 
$300,000  in  all  1950 — and  expected  to  account  for  much 
more  this  year  . . . Johns  Hopkins  U granted  $10,000  by 
board  of  WAAM,  Baltimore,  which  keys  its  weekly  Science 
Review  on  DuMont,  for  further  extension  of  show;  how 
show  is  put  on  at  WAAM  was  subject  of  Jan.  7 telecast, 
how  it’s  networked  scheduled  for  Jan.  14  . . . Elmo  Roper 
signs  with  NBC  for  pre-election  opinion  polls  . . . Chester- 
field, his  radio  sponsor,  is  likely  to  bankroll  Bing  Crosby 
on  CBS-TV  when  he  “almost  certainly  will  be  doing  a 
TV  show  from  the  Coast  next  September  or  October,” 
according  to  Variety;  he’s  expected  to  do  only  5 or  6 shows 
per  season,  like  Jack  Benny  . . . DuMont’s  WTTG,  Wash- 
ington, has  leased  most  of  tenth  floor  of  downtown  Raleigh 
Hotel  to  house  40x60-ft.  and  40x40-ft.  studios,  all  offices, 
2-story  control  room. 

NBC  is  definitely  going  ahead  with  its  projected  Eco- 
nomics Study  Formula,  and  on  Jan.  15  is  sending  letters  to 
all  radio  affiliates  informing  them  of  new  status  as  of 
next  July  1.  Efforts  of  affiliates’  committee  to  get  network 
to  recede  from  new  station-payment  policy,  which  hinges 
in  part  on  TV  factors  and  means  lower  payments  to  most, 
have  proved  unavailing  despite  threats  of  some  that  they 
will  quit  network.  Top  NBC  executives  were  on  road  this 
week  laying  formula  before  recalcitrant  stations.  Network 
has  indicated  that  if  any  stations  secede,  others  will  be 
affiliated — a threat  it  can  carry  out  in  most  areas  in  view  of 
fact  total  AM  outlets  have  more  than  doubled  since  VJ- 
Day  (Vol.  8:1).  Station  committee  consisted  of  Paul 
Morency,  WTIC,  Hartford;  Richard  Shafto,  WIS,  Colum- 
bia, S.  C.;  Clair  McCollough,  WGAL,  Lancaster,  Pa. 


5 


Advertisers  spent  $484,400,000  on  tv  in  1951, 

including  time  purchases,  talent,  production — every- 
thing. That’s  preliminary  report  this  week  from  Printers’ 
Ink,  prepared  by  McCann-Erickson  research  dept.  Estimate 
puts  national  TV  advertising  bill  at  $360,400,000,  local 
$124,000,000.  Total  compares  with  $185,000,000  in  1950 
($131,100,000  national,  $53,900,000  local). 

TV’s  increase  of  161.8%  over  1950  is  called  “most 
spectacular  gain”  among  all  media.  TV’s  1951  advertising 
expenditures  represent  7.4%  of  record  national  total  adver- 
tising volume  of  $6,548,200,000,  which  is  up  15%  from  1950. 

Radio  billings  totaled  $690,000,000,  according  to  Print- 
ers’ Ink  ($396,900,000  national,  $293,100,000  local),  or  net 
gain  of  3.4%  over  1950.  National  gained  1.6%,  local  gained 
6%.  Radio  comprised  10.5%  of  national  advertising  budget. 

Dollar  expenditures  in  other  media  and  their  percent- 
age of  whole:  newspapers  $2,226,000,000,  or  34%;  maga- 
zines $562,300,000,  or  8.6%;  farm  papers  $24,200,000,  or 
.4%;  direct  mail  $920,500,000,  or  14%;  business  papers, 
$292,800,000,  or  4.5%;  outdoor  $149,600,000,  or  2.3%; 
miscellaneous  $1,198,400,000,  or  18.3%. 

Network  Accounts:  Kiplinger  Washington  Agency 

(Changing  Times  Magazine)  first  sponsor  to  sign  for  par- 
ticipations in  new  Dave  Garroway  show  Today  starting 
Jan.  14  on  NBC-TV,  Mon.-thru-Fri.  7-9  a.m.;  Kenwill 
Corp.  (Magikoter  Paintroller)  starts  participations  Feb. 
18.  Kiplinger  agency  is  Albert  Frank-Guenther  Law; 
Kenwill  agency  is  W.  Earl  Bothwell  . . . Reichold  Chemicals 
Inc.  (synthetic  resins,  industrial  chemicals)  sponsors  TV 
version  of  America’s  Town  Meeting,  starting  Jan.  27  on 
ABC-TV,  Sun.  6:30-7  . . . James  Lees  & Sons  Co.  (carpets 
& rugs)  Feb.  24  starts  Meet  the  Masters,  musical  recital 
series,  on  NBC-TV,  alt.  Sun.  5:30-6,  thru  D’Arcy  Adv., 
N.  Y.  . . . Vitamin  Corp.  of  America  (Rybutal)  sponsors 
Mon.  segment  of  The  Goldbergs  when  show  starts  Feb.  4 
on  NBC-TV,  Mon.-Wed.-Fri.  7:15-7:30,  thru  Duane  Jones, 
N.  Y.  . . . Toni  Co.,  Div.  of  Gillette  Safety  Razor  Co.  (home 
permanent),  starting  Jan.  11,  sponsors  4:45-5  Fri.  segment 
of  Kate  Smith  Show  on  NBC-TV,  Mon.-thru-Fri.  4-5,  thru 
Foote,  Cone  & Belding,  Chicago  . . . Mars  Inc.  (candy) 
Feb.  3 starts  sponsorship  of  5:30-6  portion  of  Super  Circus 
on  ABC-TV,  Sun.  5-6,  thru  Leo  Burnett  Co.,  Chicago;  on 
same  day,  Peters  Shoe  Co.,  Div.  of  International  Shoe  Co., 
starts  sharing  alt.  week  sponsorship  of  5-5:30  segment 
with  Canada  Dry  Ginger  Ale.  Respective  agencies  ai-e 
Henri,  Hurst  & McDonald,  Chicago,  J.  M.  Mathes  Inc., 
N.  Y.  . . . General  Tire  & Rubber  Co.  sponsors  Bill  Stem 
Show  preceding  major  sports  events  during  coming  year 
on  NBC-TV;  show  started  Jan.  12  with  Jim  Thorpe  inter- 
view before  Professional  All-Star  football  game  from  Los 
Angeles  . . . U.  S.  Rubber  Co.  Jan.  13  starts  Royal  Show- 
case on  NBC-TV,  Sun.  7-7:30,  thru  Fletcher  D.  Richards 
Inc.,  N.  Y.  . . . Lever  Bros.  (Surf  detergent)  Feb.  5 starts 
sponsorship  of  noon-12:15  Tue.-Thu.-Fri.  segments  of  Don 
Ameche-F  ranees  Langford  Show  on  ABC-TV,  thru  N.  W. 
Ayer  . . . Mutual  Benefit  Health  & Accident  Assn,  (insur- 
ance) Jan.  8 started  Bob  Considine  on  NBC-TV,  Tue. 
10:45-11,  thru  Bozell  & Jacobs,  Omaha  . . . Bauer  & Black 
(Curad  adhesive  bandage)  Jan.  4 started  participation  in 
Cavalcade  of  Stars  on  DuMont,  Fri.  11-midnight,  thru  Leo 
Burnett  & Co.,  Chicago  . . . Ekco  Products  Co.  has  dropped 
sponsorship  of  8-8:15  portion  of  Frank  Sinatra  Show  on 
CBS-TV,  Tue.  8-9. 

New  officers  of  Federal  Communications  Bar  Assn., 
elected  Jan.  11:  Arthur  W.  Scharfeld,  president;  Fred  W. 
Albertson,  1st  v.p.;  Vincent  B.  Welch,  2nd  v.p.;  John  C. 
Spearman,  secy.;  Charles  F.  Duvall,  treas.;  Leonard  H. 
Marks  and  George  O.  Sutton,  3-year  terms  on  executive 
committee;  Clyde  S.  Bailey,  1-year  term  on  executive  com- 
mittee; Wm.  A.  Porter  (retiring  president),  delegate  to 
American  Bar  Assn. 


Personal  Notes:  Tom  S.  Gallery,  DuMont  director  of 
sports,  news  & special  events,  joins  NBC  as  director  of 
TV-radio  sports;  he  was  N.  Y.  Yankees’  business  mgr., 
1945-48  . . . Glenn  D.  Gillett  has  returned  to  Washington 
consulting  engineer  firm  of  Glenn  D.  Gillett  & Associates 
after  8-month  leave  of  absence  to  serve  as  special  elec- 
tronics consultant  to  EC  A,  Paris  . . . Ventura  Montes  has 
resigned  as  chief  engineer  of  Circuito  CMQ-TV,  Havana, 
to  join  Radiotelevision  El  Mundo,  S.A.,  planning  new 
Havana  station  on  Channel  2 (Vol.  8:1)  . . . William  N. 
Hylan  named  Eastern  sales  mgr.,  CBS-TV  network;  Ben- 
jamin Margolis  promoted  to  business  mgr.,  CBS-TV  Spot 
Sales,  and  George  A.  Kolpin  to  contract  mgr.,  CBS-TV 
sales  service  dept.  . . . David  Lasley,  DuMont  Midwest  sales 
mgr.,  moved  to  new  offices  in  Tribune  Tower  this  week  . . . 
Stanley  Gordini  promoted  to  asst,  sales  mgr.,  WTVJ, 
Miami,  Mary  Ford  to  local  sales  mgr.;  Lee  Phillips  named 
WTVJ  program  director  succeeding  Claude  Lucas,  re- 
signed; Richard  J.  Troxel,  production  mgr.;  Lee  Waller, 
asst,  program  mgr.  . . . Harry  L.  Stone,  gen.  mgr.  of 
KPHO  & KPHO-TV,  Phoenix,  onetime  mgr.  of  WSM, 
Nashville,  joins  ABC  San  Francisco  in  executive  capacity, 
John  C.  Mullins,  president,  assuming  his  duties  . . . Don 
Fedderson,  v.p.  & gen.  mgr.,  KLAC-TV,  Los  Angeles,  re- 
elected president  of  TV  Broadcasters  of  Southern  Califor- 
nia; Richard  A.  Moore,  KTTV,  v.p.;  Tom  McFadden, 
KNBH,  secy.-treas.  . . . Wendell  Parmalee,  ex-radio  sales 
mgr.,  named  national  sales  liaison  between  TV  & radio, 
WWJ-TV,  Detroit;  Gabriel  P.  Dype  now  asst,  sales  mgr., 
WWJ-TV  . . . Donald  Clancy,  an  ABC  associate  attorney, 
named  supervisor  of  TV  & radio  contracts,  NBC  station 
relations  dept.  . . . Hollis  M.  Seavey,  Washington  director 
of  Mutual,  elected  president  of  Radio  Correspondents  Assn. 
. . . Comdr.  C.  P.  Edwards,  deputy  minister,  Canadian 
Dept,  of  Transport,  formerly  handling  radio  matters,  a 
veteran  radioman,  has  retired  after  42  years  of  govt,  serv- 
ice ..  . William  H.  Weintraub  Jr.  placed  in  charge  of  TV 
production  for  William  H.  Weintraub  & Co.,  under  Carlos 
Franco,  following  resignation  of  Paul  C.  Monroe  to  become 
sales  v.p.,  Liberty  Broadcasting  System  . . . Ben  Bodec, 
onetime  Variety  radio  editor,  recently  TV-radio  v.p.  of 
General  Artists  Corp.,  named  executive  editor  of  Sponsor 
Magazine  . . . Byron  H.  McKinney  joins  N.  Y.  office,  Fuller 
& Smith  & Ross,  as  supervisor  of  commercial  TV  produc- 
tion . . . Colby  Lewis  named  asst,  program  mgr.,  WTMJ- 
TV,  Milwaukee;  Joe  Fox,  TV  art  dept,  mgr.;  Wm.  McCor- 
mack asst,  continuity  mgr.  . . . Murray  Heilweil,  ex-Ameri- 
can Weekly,  named  an  asst.  mgr.  of  mdsg.  dept.,  NBC. 


Question  of  racial  segregation,  never  much  of  problem 
on  radio,  came  up  this  week  when  Georgia’s  Gov.  Talmadge 
attacked  network  TV  programs  — particularly  CBS’s 
Arthur  Godfrey,  Ken  Murray  and  Clifton  Fadiman  shows 
— as  representing  “complete  abolition  of  segregation  cus- 
toms.” He  noted  Godfrey’s  Mariners  male  quartet  which 
includes  2 colored  men,  said  that  “Negro  men  frequently 
are  seen  mixed  up  in  the  dancing  ensembles  in  juxtaposi- 
tion to  scantily  clad  females,”  asked  that  Congress  be 
aroused  and  that  sponsors  be  boycotted.  CBS  spokesman 
answered  that  network  didn’t  choose  performers  on  basis 
of  race  or  creed,  that  it  had  no  “scantily  clad  females”  on 
programs.  Godfrey’s  comment:  “I’m  sorry  for  his  excel- 
lency, Gov.  Talmadge,  but  as  long  as  I’m  on  the  show  the 
Mariners  are  going  to  stay  with  me.  The  Mariners  served 
together  on  a Coast  Guard  ship  during  the  war  . . . We 
also  have  some  colored  boys  fighting  in  Korea.  I wonder  if 
the  Governor  knows  that?”  New  York  Times  editorialized: 
“[Gov.  Talmadge]  has  managed,  against  all  the  laws  of 
probability,  to  get  even  louder  and  funnier  . . . It’s  likely 
that  this  attack  will  give  valuable  publicity  to  a number 
of  deserving  attractions.” 


with  Electronics  Reports 


WYATT  BUILDING  V WASHINGTON  5.  D.  C.  • TELEPHONE  STERLING  1755 


Mobilization  Report 
January  12,  1952 


MORE  TV-RADIO  MATERIALS  TO  MILITARY:  Govt,  has  decreed  new  cuts  of  more  than  10%  in 
metals  destined  for  TV-radio-phonos  and  other  consumer  goods  in  April.  May  and  June. 

But  this  time  something  different  has  been  added.  Second  quarter  will  see 
many  of  America's  electronic  plants  shifting  into  high  gear  on  military  production 
— beginning  to  absorb  some  of  the  shock  of  reduced  civilian  output. 

Based  on  most  accurate  and  reliable  information,  and  subject  only  to  minor 
changes,  these  are  amounts  of  controlled  materials  TV-radio  manufacturers  will  be 
permitted  to  use  next  quarter,  in  terms  of  percentage  of  base  period  rate  of  use: 

Steel  45%  (vs.  50%  in  first  quarter  1952),  copper  brass  mill  products  29% 
(vs.  35%),  copper  wire  mill  products  35%  (vs.  40%),  aluminum  30%  (vs.  35%).  Average 
industry-wide  quarterly  output  during  base  period  (first  half  1950)  totaled  about 
1,557,000  TVs  and  2,118,000  radios. 

* * * * 

Without  major  materials  conservation  by  industry,  this  would  slow  output  to 
a trickle.  Assuming  copper  wire  is  limiting  factor  in  TV-radio  — if  the  industry 
practiced  no  conservation,  and  went  into  second  quarter  with  no  carryover  of  sub- 
assemblies  or  materials  from  first  quarter,  it  would  be  able  to  turn  out  not  more 
than  545,000  TVs,  845,000  radios  — or  2,300,000  and  3,500,000  on  annual  basis. 

But  that  isn't  the  case.  Bullish  on  industry's  ingenuity,  NPA  electronic 
specialists  believe  carryovers  and  conservation  — especially  the  latter  — can 
stretch  second-quarter  output  to  at  least  700,000  TVs,  maybe  close  to  1,000,000. 

On  this  basis,  they  see  first-half  1952  production  approaching  1,700,000  to 
2,000,000  TVs  and  5,700,000-4,000,000  radios.  Fingers  crossed,  they  say  they  "hope" 
industry  will  get  as  good  a break  on  materials  in  second  half,  and  they  see  a total 
1952  production  of  3,500,000-4,000,000  TVs  and  7,500,000-8,000,000  radios. 

They  call  these  figures  "optimistic, " admit  there  may  be  new  cuts  in  third 
quarter.  Yet  these  estimates  are  low  compared  to  prognostications  of  many  pundits 
in  and  near  TV-radio  industry.  They're  far  cry,  for  example,  from  forecast  by  A.W. 
Zelomek,  economist  of  Fairchild  Publications  (Retailing  Daily).  Mr.  Zelomek  steps 
out  on  king-sized  limb,  predicts  production  in  1952  "will  equal  [1951's]  level  of 
around  5,500,000  TV  sets  and  7-7,500,000  home  radios  [sic]." 

* * * * 

Because  no  consumer  goods  shortages  have  developed,  NPA  has  decided  to  elim- 
inate "essentiality"  classifications  it  used  in  first  quarter.  The  old  "less  essen- 
tial" products  — those  which,  in  first  quarter,  received  no  more  than  20%  of  base 
period  copper,  10%  of  aluminum  — will  get  larger  allotments  next  quarter. 

In  electronics  industry,  only  jukeboxes  fell  within  "less  essential"  cate- 
gory. New  policy  is  that  of  "equality  of  sacrifice,"  DPA  chief  Manly  Fleischmann 
told  Joint  Congressional  Defense  Production  Committee  this  week.  But  he  added: 

"If,  in  the  future,  serious  shortages  of  the  more  essential  goods  develop, 
allotments  for  their  production  will  be  increased." 

* * ■*  * 

Most  seriously  scarce  material  on  electronics  production  scene  is  nickel  — 
used  in  tubes,  speakers,  resistors,  countless  other  components.  Nickel  situation, 
said  Mr.  Fleischmann,  "is  the  first  place  where  the  issue  of  guns  vs.  butter  really 
has  come  up. " 

U.S.  military  requirements  for  nickel  exceed  entire  free  world  supply.  To 
keep  civilian  production  going,  mobilizers  arbitrarily  nicked  military  requests,  set 
aside  6%  of  U.S.  supply  for  civilian  goods.  Remaining  94%  is  earmarked  for  military 
and  defense-supporting  production. 

Nickel  crisis  will  intensify  through  1952,  could  become  stoppage  point  in 
production  of  electronic  components  as  well  as  electric  ranges,  heaters,  etc. 

- 6 - 


- 7 - 

Civilian  production  is  one  side  of  the  mobilization  coin.  While  it  will  dip 
drastically  this  year,  military  production  will  rise  far  more  than  proportionally, 
dollar-wise.  These  are  best  estimates  of  1952  electronics  output,  compared  to  1951: 

TV-radio-phonos,  etc.,  down  52%.  Industrial  & commercial  equipment,  up  20%. 
Military  equipment,  up  165%. 

Whopping  military  electronic  production  won't  all  be  in  TV-radio  plants,  of 
course.  Many  electronic  contracts  have  gone  to  other  industries  which  manufacture 
electronics  as  sideline  — such  as  aircraft  and  auto  companies.  Others  went  to 
highly  specialized  non-TV  electronic  manufacturers,  including  quite  a few  new  firms. 

It  will  be  a vastly  expanded  electronics  industry  which  accomplishes  these 
new  production  miracles  — and  many  TV-radio  companies  shared  in  this  expansion, 
estimated  at  $275,000,000  since  Korean  outbreak  (see  Mobilization  Notes,  p.  8). 

The  difficult  "adjustment"  period  — transition  from  heavy  civilian  to  heavy 
military  production  — is  nearly  over  for  some  electronic  plants.  For  others,  the 
end  is  in  sight.  Tooling-up,  research  & development,  production  designing,  are 
gradually  giving  way  to  actual  output  of  military  end-items  and  components. 

Some  military  electronic  items  will  reach  maximum  production  levels  by  end 
of  second  quarter.  These  include  military  radio,  TV  and  power  supplies.  Others, 
such  as  radar,  sonar,  specialized  test  equipment,  will  hit  stride  late  in  1952. 

Military  electronic  production  won't  hit  quick  peak,  then  begin  gradual 
drop-off,  contrary  to  popular  belief.  Instead,  Pentagon  expects  long  plateau  of 
fullscale  production,  lasting  into  1954,  at  least. 

Enough  electronic  orders  to  last  20  months  — at  1952' s anticipated  going 
rate  of  production  — have  already  been  placed  with  prime  contractors.  On  top  of 
that  is  another  10-month  backlog  of  unplaced  orders  — promising  at  least  30  months 
of  near-capacity  defense  production. 

* * * * 

In  any  discussion  of  military  production,  question  of  "lag"  — failure  to 
meet  schedules  — is  sure  to  arise.  Here  it  definitely  can  be  said,  on  best  author- 
ity, that  no  major  military  items  have  been  delayed  by  lack  of  electronic  equipment. 

It's  been  charged  that  electronics  production  is  50%  behind  schedule.  This 
is  true  — on  paper.  But  these  factors  must  be  taken  into  consideration: 

(1)  Many  early  military  schedules  admittedly  were  unrealistic,  too-high 
goals  set  merely  "to  shoot  at."  (2)  The  30%  "slippage"  or  "lag"  is  in  overall  dol- 
lar procurements  ; and  procurement  expenses  include  tremendous  amounts  for  costly 
research  & development,  engineering  and  prototype  modeling,  which  must  be  completed 
before  actual  production  begins  — but  don't  register  statistically  in  terms  of  de- 
livery of  military  "hardware". 

In  this  new  "electronic  mobilization,"  incidentally,  only  20%  of  military 
electronics  procurement  dollar  is  spent  for  radios,  25%  for  radar.  How  remainder  is 
divided  is  undisclosed,  but  its  size  gives  some  idea  of  omnipresence  of  electronics 
in  all  phases  of  modern  warfare. 


FCC’s  patent-filing  proposal  (Vol.  7:48,  8:1)  precipi- 
tated 100  or  more  protests,  mostly  from  non-electronic 
companies,  and  Commission  plans  to  issue  supplementary 
notice  saying  proposal  isn’t  as  sweeping  as  most  objectors 
believe  it  to  be.  Typical  of  responses  was  one  from  N. 
Bjomdal,  Tech  Labs,  Palisades  Park,  N.  J.:  “Enter  our 
exasperated  protest  against  this  asinine  bureaucratic  en- 
croachment upon  private  business.  Small  business  is  now 
drowning  in  a sea  of  paper  forms.”  Protests  were  sparked 
by  warning  from  National  Patent  Council,  1434  W.  11th 
Ave.,  Gary,  Ind. 

Proposed  new  regulation  for  elimination  of  excessive 
profits  from  defense  contracts  and  subcontracts  was 
printed  in  Jan.  10  issue  of  Federal  Register,  available  from 
Govt.  Printing  Office,  Washington.  Renegotiation  Board 
has  asked  for  comments  and  suggestions  on  the  proposed 
rules,  set  Jan.  30  as  deadline. 


Philco’s  $40,000,000  three-year  loan  revolving  credit, 
arranged  to  finance  defense  production  and  70%  guaran- 
teed by  Navy,  is  being  extended  by  18  banks  headed  by 
the  Pennsylvania  Co.  for  Banking  & Trusts.  Philco’s  mili- 
tary electronic  production  first  quarter  1952  should  exceed 
total  for  all  1951,  says  company,  which  in  last  war  was 
one  of  largest  producers  of  airborne  radar  and  VT  fuzes. 

Olympic  Radio  disclosed  this  week  that  part  of  stock- 
holdings of  president  Adolphe  A.  Juviler  and  executive 
v.p.  Percy  L.  Schoenen  have  been  acquired  by  Fox,  Wells 
& Co.,  private  investment  firm,  and  that  Dr.  R.  Bowling 
Barnes  and  Heywood  Fox  have  been  added  to  Olympic 
board,  now  7 members. 

Sperry  Corp.  has  arranged  $53,000,000  credit  agree- 
ment with  Bankers  Trust  Co.,  Chase  National  Bank  and 
Guaranty  Trust  to  provide  working  capital  to  handle  de- 
fense orders.  Loans  carry  3%  interest,  expire  Dec.  31, 1954. 


8 


Mobilization  Notes:  J.  A.  (Shine)  Milling,  RCA  Serv- 
ice Co.  v.p.  on  leave,  becomes  director  of  NPA  Electronics 
Div.  and  chairman  of  DPA’s  inter-agency  Electronics  Pro- 
duction Board  as  of  Feb.  1.  Mr.  Milling,  who  has  been 
chief  of  Electronics  Division’s  end  equipment  branch  for 
past  year,  will  succeed  Edmund  T.  Morris  Jr.,  who  returns 
to  Westinghouse  electronics  & X-ray  div.  in  Baltimore. 
Successor  to  Mr.  Milling  in  end  equipment  branch  hasn’t 
been  named  yet,  but  he’s  expected  to  be  drawn  from  ranks 
of  electronics  industry.  Other  changes  in  NPA  Elec- 
tronics Div.  personnel: 

Delmus  J.  Fagge,  acting  chief,  special  components 
section,  leaves  NPA  Feb.  1 to  join  Sylvania  electron  tube 
div.,  reporting  to  Art  Milk,  govt,  relations  director,  Wash- 
ington. New  chief  of  special  components  section  will  be 
W.  E.  Dulin,  now  heading  radio  communication  equipment 
section.  Latter  section  will  be  combined  with  J.  Bernard 
Joseph’s  broadcast  & sound  equipment  section,  with  Jo- 
seph heading  combined  section.  John  A.  Dennis,  of  CMP 
section,  this  week  was  named  special  asst,  to  the  director 
for  expediting,  directive  & special  priorities  action.  Up- 
to-date  directory  of  key  Electronics  Div.  personnel,  in- 
cluding telephone  and  room  numbers,  will  be  feature  of 
Television  Factbook  No.  1U,  in  the  mails  next  week. 

Henry  H.  Fowler,  deputy  administrator  of  NPA,  was 
elevated  to  administrator  this  week,  succeeding  Manly 
Fleischmann,  now  giving  full  time  to  post  of  DPA  chief. 
* * * * 

Electronics  industry  has  expanded  its  plant  facilities 
by  about  $275,000,000  since  Korea  (see  p.  6),  according  to 
mobilization  agency  sources.  Some  60%  of  this,  or  $165,- 
000,000,  they  estimate,  was  accomplished  with  govt,  tax 
aid,  the  remaining  40%  undertaken  privately.  Major  part 
of  expansion  won’t  be  in  productive  stage  until  after  mid- 
1952.  The  $165,000,000  undertaken  with  rapid  tax  write-off 
represents  216  projects,  with  average  amortization  of  75%. 
Breakdown:  End  equipment,  77  certificates  of  necessity  for 
expansion  valued  at  $90,000,000  (mostly  for  fire  control 
and  related  equipment).  Tubes  (mostly  subminiature  for 
VT  fuzes  and  missiles),  51  certificates,  $49,000,000.  Stand- 
ard type  components,  60  certificates,  $23,000,000.  Miscel- 
laneous (plugs,  sockets,  relays,  crystals,  etc.),  28  certifi- 
cates, $2,744,000.  Figures  are  as  of  Dec.  1. 

New  Signal  Corps  Supply  Agency  has  combined  Signal 
Corps  procurement  agency  and  stock  control  agency,  both 
in  Philadelphia.  Headed  by  Col.  W.  Preston  Corderman, 
it  will  also  take  over  regional  procurement  offices. 

* * * * 

Order  limiting  weight  of  magnets  used  in  loudspeakers 
is  being  considered  by  NPA  to  conserve  dwindling  civilian 
supplies  of  nickel  and  cobalt.  Speaker  manufacturers, 
meeting  with  NPA  Jan.  8,  were  divided  on  best  methods  of 
achieving  conservation.  Faced  with  sharp  reduction  in 
nickel  supply  as  jet  plane  program  expands  (see  p.  6), 
some  manufacturers  suggested  maximum  weight  of  .68 
oz.  be  standardized  for  Alnico  permanent  magnets  used 
with  9/16-in.  voice  coil.  Speaker  makers  reported  magnet 
inventories  about  normal,  considering  longer  lead  times 
imposed  by  magnet  producers.  TV-x-adio  manufactui’ers 
and  parts  distributors  have  ireduced  their  loudspeaker  in- 
ventories to  normal  levels,  they  said. 

These  speaker  manufacturers  attended:  George  Cro- 
martie  Jr.,  Best  Mfg.  Co.,  Irvington,  N.  J.;  Goi-don  Carbon- 
neau,  Cai'bonneau  Industries,  Grand  Rapids;  Austin  El- 
more, Crescent  Industries,  Chicago;  Matt  Little,  Quam- 
Nichols,  Chicago;  Stuart  W.  Bell,  Quincy  Mfg.  Co.,  Quincy, 
111.;  A.  I.  Abrams,  Racon  Electric  Co.,  N.  Y.;  Laurence  A. 
King,  Rola  Co.,  Cleveland;  Richaxd  Wilder,  Wilder  Mfg. 
Co.,  Herrin,  111.;  J.  D.  Zimmerman,  Wx'ight-Zimmeiman 
Co.,  New  Brighton,  Minn. 


“Test  pilot”  FM  promotion  campaign  plans  (Vol.  7:46, 
50,  52)  were  finally  mapped  at  Jan.  10  Milwaukee  meeting 
of  broadcasters-set  distributors  who  heard  report  on  Wis- 
consin’s plans  for  project  sponsored  by  NARTB  & RTMA. 
Kenneth  Schmitt,  NARTB’s  Wisconsin  FM  promotion 
chairman,  said  broadcasters  will  schedule  special  programs, 
will  air  minimum  of  10  “spots”  per  day;  will  furnish  deal- 
ers with  pi’omotion  material  and  place  stories  in  news- 
papers. Zenith’s  Don  Whiting  pi’eviewed  displays,  bro- 
chures, FM  commercials  which  manufacturers  prepared  for 
campaign.  Hour-long  program  from  Madison  will  kick  off 
state  project  Feb.  4.  Test  campaigns  are  also  scheduled 
to  begin  in  North  Carolina  Jan.  21,  in  District  of  Columbia 
March  1.  Washington  meeting  Jan.  18  at  NARTB  will 
discuss  plans  for  D.  C.  drive. 

Westinghouse’s  plan  to  sell  “tele-theatres”  to  amuse- 
ment parks,  pools,  etc.  (Vol.  7:52)  will  be  presented  to  dis- 
tributors’ meeting  Jan.  14  in  New  York,  thereafter  in 
Chicago,  Philadelphia  and  Charlotte,  N.  C.  “Merchandis- 
ing package”  includes  structure  with  canvas  roof  and 
weatherproof  sides  to  enclose  audience,  which  would  be 
sold  to  pai'k  owner  who  then  would  rent  space  to  dealer 
for  24-in.  Westinghouse  set.  Deliveries  are  expected  by 
May  1.  Appeal  to  park  owners  is  fact  that  “tele-theatres” 
would  draw  parents,  who  could  rest  and  watch  favorite  pro- 
gi-ams  while  kids  cavort. 

November  excise  tax  collections  on  TVs,  radios,  com- 
ponents, phonographs,  etc.,  totaled  $12,732,216,  up  from 
$7,611,859  in  October,  more  than  double  the  $5,359,959  for 
Nov.  1950.  On  phono  records,  Uncle  Sam  collected  $1,419,- 
846  in  November  vs.  $1,018,711  in  October  and  $696,678  in 
Nov.  1950.  Excises  on  refrigerators,  air  conditioners,  etc., 
rose  to  $5,185,582  in  November  from  $4,338,270  in  October, 
vs.  $7,278,608  in  Nov.  1950. 

* * * * 

Most  comprehensive  text  in  TV  technical  field  to  date 
is  newly  published  721-page  Television  Engineering  by 
Donald  G.  Fink,  editor  of  Electronics  Magazine.  Taking 
advantage  of  his  highly  active  participation  on  innumera- 
ble industry  TV  committees  and  panels,  Fink  buttresses 
exposition  of  present-day  TV  practices  with  full  descrip- 
tion of  evolution.  Book  is  divided  into  11  major  parts, 
including  2 up-to-date  sections  on  color,  features  exercises 
for  students  at  end  of  each  section.  Publisher  is  McGraw- 
Hill  Book  Co.,  330  W.  42nd  St.,  New  York  ($8.50). 

Unusual  uhf  promotion  by  a tunermaker  is  Malloi-y’s 
full-page  ad  in  Jan.  14  Time  Magazine.  Headline  poses 
question:  “What  will  uhf  do  to  your  television  set?” 
Answer:  “More  TV  stations  . . . wider  program  selection 
. . . better  entertainment.”  Ad  goes  on  to  promote  fact 
Malloi-y  has  continuous  tuner,  using  “Inductuner,”  attach- 
able to  existing  set  “in  a matter  of  minutes  . . . without 
inside-the-set  changes.” 

* * * * 

Electronic  food  dispenser,  able  to  thaw  and  heat  com- 
plete frozen  dinner  in  70  seconds,  was  visualized  by  GE 
engineer  T.  P.  Curtis  in  Jan.  9 talk  to  Dayton  AIEE  sec- 
tion. Mass  production  of  magnetron,  heai’t  of  dispenser, 
may  make  possible,  he  said,  for  one  to  “stop  at  the  corner 
drugstore  . . . drop  a few  coins  in  a slot,  and  one  minute 
later  lift  out  a dinixer  plate  on  which  is  a steaming  hot 
dinner  of  meat,  potatoes  and  vegetables.” 

Noting  new  tape  duplication  machine  developed  by 
L.  S.  Toogood  Recording  Co.  and  Rawdon  Smith  Associates 
to  make  9 half-hour  copies  in  11  minutes  (Vol.  7:52), 
Audio-Video  Recording  Co.,  730  Fifth  Ave.,  New  Yoi’k, 
reports  it  has  machine  which  duplicates  5 one-hour  reels  in 
4 minutes.  Company  says  device  was  developed  in  conjunc- 
tion with  Ampex  Electric  Corp.,  has  been  in  seiwic-e  for 
some  time. 


FACTORY  INVENTORY  & OUTPUT  WAY  DOWN:  Inventory  drop  of  some  50,000  TV  sets  was 
very  pleasant  news  to  TV  manufacturers  this  week,  as  RTMA  began  compiling  its  own 
statistical  data  under  new  dept,  director  W.F.E.  Long.  Last  Haskins  & Sells  audit 
of  1951  put  figure  at  206,741  as  of  Dec.  28,  whereas  first  RTMA  report  of  1952  says 
176,857  as  of  Jan.  4.  Thus  "normalcy"  has  at  long  last  been  achieved,  for  that  fig- 
ure is  about  same  as  mid-February  1951  (Vol.  7:19)  — and  it  can  be  presumed  that 
simple  prudence,  if  not  materials  shortages,  will  now  keep  the  manufacturers  from 
going  up  again  to  the  dangerous  768,766  peak  of  last  summer. 

For  first  1952  statistical  week,  ending  Jan.  4,  TV  output  was  low  again  — 
only  69 . 198  units  — though  up  from  Dec.  28  holiday  week's  mere  14,244.  The  latter 
figure,  incidentally,  brought  1951  total  to  5,251,154  (subject  to  revision). 

Week's  radio  output  was  95,499,  of  which  45,049  were  home  sets,  8893  port- 
ables, 3980  clock  (new  category),  35,577  auto.  Radio  inventory  was  283,545.  Dec.  28 
week's  radios  totaled  76,476,  bringing  year's  grand  total  to  12,544,539,  of  which 
6,679,509  were  home,  1,330,733  portable,  4,534,297  auto  (subject  to  revision). 

THE  TAX-WARRANTY  PRICING  HEADACHE:  You  came  away  from  the  TV  exhibits  at  Chicago's 
Furniture  and  Merchandise  Marts  this  week  with  an  impression  of  great  confusion  — 
confusion  over  prices,  excise  taxes,  and  warranties.  That  confusion  grows  mainly 
out  of  recent  OPS  ruling  against  higher  warranty  charges  (Vol.  7:51  & 8:1). 

Worse  confounded,  the  manufacturers  seemed  to  be  meeting  their  list-price 
problem  in  these  different  ways:  (1)  by  including  both  tax  & warranty  in  list,  as 

do  RCA  and  others;  (2)  by  including  warranty  in  list  but  quoting  tax  separately,  as 
do  Admiral,  Philco  and  Motorola;  (3)  by  including  tax  but  quoting  warranty  sepa- 
rately, as  do  many  smaller  companies;  (4)  by  quoting  tax  & warranty  additionally, 
as  do  a few  companies. 

Because  of  uncertainties  still  prevailing,  rumors  persisted  during  early 
days  of  the  marts  that  announced  prices  of  the  major  companies  wouldn't  stick  — but 
there  was  no  verification  of  this,  so  far  as  we  could  learn. 

It  was  obvious  that  checkers  were  out  canvassing  one  another's  price  and 
tax-warranty  methods  all  week.  The  smaller  companies  seemed  particularly  puzzled 
about  what  to  do.  Some  said  they  would  wait  awhile,  possibly  until  after  the  show, 
before  announcing  all  prices.  Among  these  were  CBS-Columbia,  Olympic,  Tele-tone. 

[For  announced  prices  to  date,  see  Vol.  7:52  & Vol.  8:1;  also  the  Topics  & 
Trends  columns  in  this  issue.] 

* * * * 

Main  objection  to  quoting  tax  extra  is  that  it's  10%  of  manufacturer's  sale 
price,  so  that  asking  customer  for  such  sum  is  giveaway  of  wholesale-retail  markups. 
But  those  who  are  doing  it  this  way  point  out  that  automobile  industry  has  long  done 
so  without  any  untoward  results  — though  fact  is  tax  item  added  to  auto  buyer's 
bills  usually  lumps  in  local  taxes,  accessory  taxes,  etc. 

Most  new  sets  and  repriced  old  ones  are  listed  at  prices  comparable  with 
last  year's,  some  a bit  lower.  Motorola  and  DuMont  had  lower  prices  for  brand  new 
lines  (Vol.  8:1)  but  reductions  were  attributed  more  to  engineering  and  production 
economies  than  to  an  overall  trend  to  lower  prices. 

Low-end  models  of  major  set  makers  were  generally  around  $200  for  17-in. 
table  models,  and  move  toward  basic  $200  tag  for  20-in.  tables  was  also  indicated  by 
a few  smaller  companies,  notably  Trav-Ler  and  CBS-Columbia.  Latter,  however,  with- 
drew $200  price  on  20-in.  after  full-page  trade  ads  heralding  it,  saying  new  prices 
would  be  set  early  next  week. 

* * * * 

A sort  of  post-holiday  sluggishness,  to  say  nothing  of  uneasiness,  seems  to 
have  descended  on  the  trade,  judging  from  talks  with  many  sales  managers  at  the 

- 9 - 


10  - 


Chicago  show.  Business  is  slow,  most  said,  though  the  bigger  set  makers  say  they 
are  selling  all  the  sets  they  can  turn  out.  Consensus  seemed  to  be  that  orders  are 
not  usually  taken  in  great  numbers  during  shows  anyhow;  they  come  before  or  after, 
mainly  at  own  distributor  meetings.  Typical  comments  of  sales  folk: 

"We've  got  to  be  good  hunters  to  get  business  now." 

"We're  out  to  sell;  business  isn't  coming  to  us  if  we  sit  back." 

"Distributors  are  looking  for  price  merchandise  — deals." 

"Business  ought  to  pick  up  in  the  metropolitan  areas,  now  that  most  scare 
buying  has  been  absorbed  — and  it  ought  to  be  good  in  the  fringe  areas." 

Fringe-area  business  now,  and  high  hopes  for  post-freeze  business,  were  main 
topics  of  conversation.  Thinking  is  that  TV-served  metropolitan  areas,  while  not 
completely  saturated,  have  had  all  their  cream  and  much  of  milk  skimmed  off.  So 
accent  is  on  long-range  reception  via  "long-range  chassis"  & "fringe  area  switches" 
and  the  like.  Hallicraf ters  even  advertised  guarantee  of  "150-mile  reception." 

The  17,  20  & 21-in.  tube  sizes  are  now  basic,  with  21-in.  gaining  on  20-in. 
There  were  a few  24-in. , and  DuMont  & Hallicraf ters  30-in.  Motorola  still  has  14-in. 
portable  and  Arvin  sticks  to  8%-in.  table  promoted  as  "second  set".  Other  clear 
trends  were  toward  cylindrical-face  tubes  and  tilted  safety  glass,  reducing  glare, 
and  more  and  more  models  use  electrostatic  focusing  as  conservation  means. 


New  TV  models  being  introduced  by  the  manufac- 
turers, large  and  small,  for  most  part  are  simply  additions 
to  late  1951  lines  previously  announced  and  reported  in 
these  columns.  Last  week  (Vol.  8:1)  we  reported  in  detail 
on  new  Admiral,  DuMont,  Philco  and  RCA  sets  and  prices, 
week  before  (Vol.  7:52)  on  Motorola’s  new  line.  Subse- 
quent items  in  this  department  report  such  information  on 
new  sets  as  we  could  pick  up  during  close  canvass  of  all 
the  displays  at  Chicago,  both  in  the  Furniture  Mart  and 
the  Merchandise  Mart.  But  it’s  possible  that  some  of  the 
models  here  reported  have  been  repriced  since  information 
was  given  to  us. 

New  Bendix  line,  in  6 of  total  of  9 new  sets,  features 
new  long-range  chassis  for  fringe-area  reception.  Prices 
include  warranty  but  not  tax.  The  17-in.  line  begins  with 
table  at  $200,  other  17-in.  tables  being  $210  (with  legs) 
and  $250.  The  17-in.  consoles  include  open-face  mahogany 
$270,  full  doors  at  $300  & $350,  one  model  price  not  yet 
fixed.  Two  20-in.  are  table  at  $280  (with  legs)  and  open- 
face  console  at  $300. 

General  Electric  announced  5 new  models,  including 
its  first  20-in.  table.  Prices  include  tax.  New  17-in.  sets 
are  mahogany  table  $270,  open-face  mahogany  $320.  New 
20-in.  sets  are  mahogany  table  (with  legs)  $300,  open-face 
mahogany  $350,  blonde  $370.  GE  also  cut  $10  to  $30  off 
5 carryover  17-in.  models. 


Topics  & Trends  of  TV  Trade:  Saturation  accounts 
for  slowing  pace  of  TV  sales,  in  opinion  of  Sylvania  sales 
research  director  Frank  W.  Mansfield,  who  is  also  chairman 
of  RTMA  statistical  committee.  Nevertheless,  barring  ma- 
jor economic  upsets,  there’s  no  reason  why  TV  industry 
cannot  sell  about  4,500,000  sets  this  year,  he  told  Sylvania 
distributors  meeting  in  Hershey,  Pa.,  Jan.  7. 

“The  change  in  the  trend  of  TV  sales,”  said  Mansfield, 
“is  due  to  the  fact  that  the  TV  market  is  rapidly  approach- 
ing saturation  ...  At  the  end  of  1951  practically  40%  of 
the  [area  of]  country  had  attained  an  average  saturation 
of  70%. 

“If  the  station  freeze  is  lifted,  as  is  expected  during 
1952,  good  TV  signals,  now  within  reach  of  about  65%  of 
the  population,  will  ultimately  be  extended  to  approxi- 
mately 90%  of  the  population.”  Market  studies,  he  added, 
indicate  “long-term  potential  for  initial  and  replacement 
sales  ranging  from  4,500,000  to  6,500,000  sets  per  year  for 
many  years  to  come.”  Probable  rate  of  set  replacement 
was  placed  at  about  12%  per  year. 

* * * * 

Trade  Miscellany:  Bruno-New  York  buys  20-story 
building  it  occupies  at  460  W.  34th  St.,  New  York,  for  re- 
ported $3,000,000  . . . Westinghouse  buys  out  Danforth  Co., 
Pittsburgh  distributor,  continuing  it  with  same  staff  as 
subsidiary  . . . Motorola-New  York  Inc.,  factory  branch, 
separated  from  Jersey  operations,  with  formation  of 
Cooper  Distributing  Co.,  Inc.,  177  Central  Ave.,  Newark 
(Nathan  Cooper,  president),  as  exclusive  TV-radio  dis- 
tributor for  Northern  N.  J.,  Staten  Island  & Rockland 
County,  N.  Y.  . . . Magnavox  has  purchased  leased  land 
and  buildings  in  Ft.  Wayne,  plans  $350,000  addition  to  give 
its  plant  320,000-sq.  ft.  plus  67,000-sq.  ft.  of  warehouse 
space  . . . Bendix  Radio  opens  new  office  at  261  McDougall 
Ave.,  Detroit,  to  handle  mobile  and  auto  equipment,  with 
V.  C.  Judd  in  charge  . . . Admiral  Jan.  25  starts  24-sheet 
outdoor  poster  radio  set  campaign  in  202  non-TV  cities. 

First  TV-dealer  prosecution  and  conviction  for  violat- 
ing Regulation  W last  spring,  when  cash  down  payments 
were  required,  was  announced  this  week  by  Federal  Re- 
serve Board.  U.  S.  district  court  in  St.  Paul  fined  Walter 
Lange  $1000,  gave  him  6-month  suspended  sentence,  3-year 
probation.  Sister-in-law  Charlotte  Lange  was  put  on  pro- 
bation for  year. 


Hallicrafters  raised  a lot  of  eyebrows  this  week  with 
2-page  trade  ad  claiming  “guaranteed  150-mile  TV  recep- 
tion.” Claim  wras  made  in  spread  in  Jan.  8 Retailing  Daily 
at  same  time  new  13-set  line  was  announced  at  Furniture 
Mart.  With  prices  including  tax  and  year  warranty, 
Hallicrafters’  new  line  comprised  these  table  models:  14-in. 
mahogany  $190;  17-in.  mahogany  $230  & $270,  blonde  $240; 
20-in.  mahogany  $280.  Console  line  comprises  17-in.  open- 
face  mahogany  $280;  three  20-in.  open-face  mahogany  at 
$330,  $340  & $380;  20-in.  half-door  mahogany  $450,  maple 
$450.  The  21-in.  consoles  are  half-door  mahogany  $400, 
mahogany  with  AM-phono  $500. 


Symphonic  Radio  & Electronic  Corp.  has  new  line  com- 
prising 17-in.  tables  in  leatherette  $180,  mahogany  $200, 
blonde  $210;  17-in.  open-face  mahogany  $240,  blonde  $260; 
20-in.  mahogany  table  $230,  blonde  $240;  four  20-in.  con- 
soles, open-face  mahogany  $270,  blonde  $290,  Chippendale 
$330,  moderne  $350. 


11  - 


Hoffman  Radio  announces  17  new  sets  at  these  West- 
ern prices:  17-in.  mahogany  table  $250,  blonde  oak  $260, 
open-face  mahogany  $300,  blonde  oak  $310;  20-in.  mahog- 
any table  $300,  blonde  oak  $310;  21-in.  mahogany  console 
$380,  blonde  oak  $390,  half-door  mahogany  $400,  blonde 
oak  $410,  half-door  provincial  $410,  full-door  mahogany 
$450,  mahogany  radio-phono  $725,  blonde  oak  $750,  cherry- 
wood  $750;  24-in.  full-door  mahogany  $635,  blonde  oak 
$650. 

Jackson  Industries  announces  12  new  sets  as  follows, 
prices  including  tax:  17-in.  tables  at  $200  & $240,  open-face 
mahogany  $280,  mahogany  combination  $370;  20-in.  tables 
at  $240  & $280,  open-face  mahogany  $330,  mahogany  com- 
bination $430;  21-in.  half -door  mahogany  console  $380, 
mahogany  combination  $500;  24-in.  mahogany  console  $500, 
combination  $600. 

Magnavox  added  4 new  sets,  featuring  “synchromatic” 
chassis  for  fringe-area  reception.  New  items,  prices  in- 
cluding tax,  consist  of  17-in.  Cavalcade,  half-door  mahog- 
any, $389.50;  and  three  20-in.  models — Constellation,  ma- 
hogany table  $289.50,  blonde  $299.50;  Avenue,  mahogany 
AM-phono  $498.50,  blonde  $515;  Wedgewood  20,  AM-phono, 
full  door,  $545. 

Majestic  Div.,  Wilcox-Gay  Corp.,  has  added  17-in.  open- 
face  mahogany  console  at  $250  and  20-in.  mahogany  com- 
bination at  $540,  blonde  $560,  to  current  line — and  presi- 
dent Leonard  Ashbach  discloses  that  Wilcox-Gay  brand- 
name  will  be  resumed  on  new  sets  to  be  introduced  at 
Chicago  Parts  Show  in  May.  New  personnel  include  L.  M. 
Sandwick,  ex-Scott,  named  asst.  gen.  mgr.  of  Wilcox-Gay 
plant  at  Charlotte,  Mich.;  Charles  Strawn,  ex-Admiral, 
asst,  to  president  in  charge  of  developing  national  sales, 
New  York;  Harold  Ashbach,  in  charge  of  new  product  de- 
velopment; Harry  Bransky,  mgr.  of  Chicago  factory 
branch;  Irving  Black,  asst.  Chicago  mgr. 

New  Natalie  Kalmus  line,  featuring  high-style  cabi- 
nets, was  announced  this  week  by  National  Electronics 
Mfg.  Co.,  new  Los  Angeles  firm.  All  21-in.,  line  includes: 
walnut  table  $270,  mahogany  $280,  blonde  $290;  walnut 
consolette  $300,  mahogany  $310,  blonde  $320,  maple  $330; 
walnut  half-door  consolette  $400,  mahogany  $410,  blonde 
$420,  maple  $430. 

Raytheon’s  4 new  sets,  announced  this  week,  feature 
the  new  cylindrical-face  tubes.  Line  includes:  two  17-in. 
tables,  leatherette  at  $250.  blonde  mahogany  $350;  two 
21-in.  consoles,  mahogany  at  $380,  blonde  $390.  Firm  also 
has  optional  vhf-uhf  tuner  still  not  definitely  priced. 

Sentinel’s  new  line  of  12  sets,  shown  at  Chicago’s 
Sheraton  Hotel,  is  topped  off  by  24-in.  mahogany  half- 
door console  at  $595  ($24.50  extra  for  year  warranty).  All 
prices  include  tax;  warranty  is  $12.50  on  17-in.  and  $15  on 
21-in.  The  17-in.  line  consists  of  mahogany  table  $240, 
blonde  $250;  mahogany  console  $290,  blonde  $300;  open- 
face  mahogany  $337.45,  blonde  $347.45;  half-door  mahog- 
any $357.45,  blonde  $377.45.  The  21-in.  sets  are  mahogany 
table  $300;  mahogany  console  $385,  blonde  $405. 

Tele  King’s  new  line,  introduced  at  Chicago’s  Conrad 
Hilton  Hotel,  features  24-in.  deluxe  California  console 
series.  Prices  including  tax:  open-face  mahogany  $500, 
blonde  $525;  full-door  mahogany  $550,  blonde  $580;  French 
Provincials  at  $525  & $580.  Tax  and  warranty  are  extra  in 
promotional  series  which  consists  of:  17-in.  leatherette 
table  $160;  17-in.  open-face  mahogany  $180;  20-in.  leather- 
ette table  $180;  20-in.  open-face  mahogany  $200. 

Trav-Ler  decided  this  week  to  drop  all  parts  war- 
ranties and  make  the  excise  tax  extra.  New  items  are 
17-in.  fabricoid  table  at  $170,  two  20-in.  sets  (fabricoid 
table  $200,  mahogany  table  $230)  and  21-in.  open-face  ma- 
hogany $230. 


Westinghouse’s  new  TV  line  features  an  improved 
single-dial  tuning  that  now  incorporates  horizontal-hold 
control.  Prices  include  tax  but  not  warranty,  which  hasn’t 
been  set  as  yet.  Line  comprises  16-in.  plastic  table  at 
$225;  two  17-in.  tables,  mahogany  $270,  blonde  $280;  two 
17-in.  ccnsolettes,  mahogany  $330,  blonde  $350;  one  21-in. 
mahogany  table,  $320;  two  21-in.  consoles,  mahogany  $370, 
blonde  $390;  and  24-in.  mahogany  console  at  $665. 

* * * * 

RTMA  Transmitter  Div.  will  be  changed  to  Technical 
Products  Div.,  under  reorganization  announced  by  chair- 
man H.  J.  Hoffman,  Machlett  Labs.  Under  it  comes  new 
Govt.  Relations  Section  headed  by  chairman  Ben  Edelman, 
Western  Electric,  to  handle  problems  of  electronics  manu- 
facturers handling  govt,  contracts;  also  new  General  Com- 
munications Section,  under  chairman  James  D.  McLean, 
Philco,  absorbing  former  Marine  & Aviation  and  General 
Communications  sections.  Five  task  committees  under 
Govt.  Relations  Section  will  handle  patents  & copyrights, 
accounting  & cost  principles,  termination  & renegotiation, 
facilities  & govt,  property,  general  & other  matters.  New 
sections  of  Transmitter  Division  and  its  executive  com- 
mittee meet  in  New  York’s  Hotel  Roosevelt  Feb.  6 during 
RTMA  industry  conference. 

Sidelight  on  pricing  situation  was  Admiral’s  plan  to 
lengthen  parts  warranty  from  90  days  to  a year  by  allow- 
ing distributor,  if  he  wishes,  to  add  $3.50  to  $5  to  dealer’s 
cost  of  set  for  extended  warranty;  fee  would  be  combined 
with  excise  tax,  now  extra. 

RTMA  reports  32,710,369  receiving  tubes  sold  in  No- 
vember, bringing  11-month  1951  total  to  347,643,226.  Of 
total,  231,678,712  were  shipped  for  new  sets,  87,479,522 
replacement,  7,053,620  Govt.,  21,431,372  export. 

Mexican  Ministry  of  Communications  reported  buying 
1000  TV  sets  to  place  in  rural  community  centers  within 
range  of  new  stations  projected  for  this  year  (Vol.  8:1). 

Trade  Personals:  v.  A.  Kamin,  acting  mgr.,  RCA  Vic- 

tor Central  div.,  named  mgr.  of  new  West  Central  region 
headquartering  in  Kansas  City,  H.  A.  Renholm  having  re- 
turned to  Central  region,  Chicago  . . . Dr.  Courtnay  Pitt, 
Philco  financial  v.p.,  appointed  member  of  company’s  man- 
agement policy  committee  . . . James  D.  Walker  named 
sales  mgr.,  Capehart-Farnsworth  New  York  region,  suc- 
ceeding W.  R.  McAllister,  who  resigns  to  start  own  busi- 
ness; C.  H.  Bejma  named  Chicago  mgr.,  succeeding 
Louis  J.  Collins,  now  sales  director  . . . I.  C.  Hunter,  ex- 
merchandising mgr.,  now  govt,  contract  administrator, 
Capehart-Farnsworth  . . . Edward  M.  Dixon,  accountant, 
named  secretary,  National  TV  Dealers  Assn.,  Washington, 
succeeding  Miss  Edna  Gilbertson,  resigned;  Edwin  A. 
Dempsey  is  exec,  director  . . . S.  I.  Neiman  named  exec, 
secy.,  Radar-Radio  Industries  of  Chicago  Inc.,  succeeding 
the  late  Leonard  J.  Shapiro;  Kenneth  C.  Prince  appointed 
general  counsel;  both  report  to  president  Leslie  F.  Muter 
. . . Robert  L.  Kaye  Jr.  named  controller,  Sylvania  radio 
tube  div.  . . . Frank  Folsom,  RCA  president,  and  Mrs. 
Folsom  sailed  Jan.  9 for  21-day  cruise  on  S.S.  Constitution 
. . . Edward  A.  Roppel,  Packard-Bell  quality  control  engi- 
neer, promoted  to  supervisor  of  govt,  production  . . . 
William  Helfrecht,  ex-TV-radio  buyer  for  Affiliated  Re- 
tailers Inc.,  named  merchandising  counsel,  Jewel  Radio, 
now  producing  TVs  . . . Jack  J.  Kuscher  promoted  to  gen. 
sales  mgr.,  Gross  Distributors  Inc.,  New  Yoi'k  (Stromberg- 
Carlson)  . . . J.  J.  Samuels,  ex-Sheldon,  appointed  gen. 
sales  mgr.,  Fidelity  Tube  Corp.  . . . G.  M.  Hearin  appointed 
works  accountant,  J.  L.  Finney  building-equipment  supt. 
of  new  GE  tube  plant  being  built  at  Anniston,  Ala.,  both 
being  transferred  from  Owensboro  plant  . . . Howard  W. 
Sams,  publisher  of  Photofact  TV  & radio  manuals,  elected 
president  of  Indianapolis  Board  of  Works. 


12 


NATIONAL  COLLEGIATE  Athletic  Assn,  bowed  to 
public  opinion  Jan.  11,  adopted  168-8  its  TV  com- 
mittee’s proposal  for  liberalized  1952  TV  football  plan 
which  will  probably  exclude  Saturday  blackouts,  permit 
more  college  games  on  TV  than  in  1951.  But  it  also  de- 
cisively rejected  return  to  “unrestricted  live  TV.” 

Committee’s  report,  based  on  preliminary  findings  of 
National  Opinion  Research  Center’s  $50,000  survey,  omitted 
word  “experimental”  applied  to  last  year’s  program,  urged 
“middle  course  of  moderation.”  Committee  rejected  com- 
plete ban  on  live  telecasting,  declaring:  “College  football 
and  live  television  can  and  will  live  side  by  side.”  Survey 
reportedly  showed  1951  control  plan  reduced  “adverse 
effects”  of  TV  on  football  attendance  and  that  unrestricted 
TV  would  “seriously  jeopardize”  college  football’s  future. 

NCAA  will  appoint  new  committee  to  work  out  1952 
“controlled  plan”  after  final  survey  report  in  March. 
Strong  opposition  to  NCAA’s  vote  was  voiced  by  Penn’s 
Fran  Murray  who  said  controlled  plan  is  illegal,  poor  pub- 
lic relations,  smacks  of  commercialization.  He  declared 
Penn’s  own  survey  showed  attendance  decline  is  not  af- 
fected by  TV,  urged  colleges  to  avoid  action  which  might 
hinder  future  use  of  TV’s  educational  advantages. 

NCAA  reaffirmed  faith  in  legality  of  its  position  de- 
spite fact  that  Federal  Judge  Allan  K.  Grim  Jan.  8 denied 
National  Football  League’s  motion  to  dismiss  govt.’s  anti- 
trust suit  attacking  league’s  control  of  TV-radio  broad- 
casts. NFL  was  ordered  to  answer  complaint  in  45  days. 


Petition  to  increase  power  from  1 kw  to  1.8  kw  ERP, 
was  filed  this  week  by  WGAL-TV,  Lancaster,  which  asked 
that  station  be  made  exception  to  FCC’s  power-increase 
ruling  (Vol.  7:30-34)  which  limited  community  stations  to 
1 kw.  Station  says  increase  will  produce  no  objectionable 
interference,  will  serve  54,337  additional  people. 

TV  cameras  at  committee  hearings  didn’t  violate 
Frank  Costello’s  constitutional  rights  during  Kefauver 
crime  investigation  (Vol.  7:11),  New  Yoi’k  Federal  Judge 
Sylvester  Ryan  ruled  at  contempt  hearing  Jan.  11.  But  he 
left  it  to  jury  to  determine  “whether  witness  was  unable 
to  testify  because  of  his  mental  or  physical  condition  re- 
sulting from  the  surroundings.” 

Bothered  by  NPA’s  color  ban,  Sen.  Johnson  awaits 
reply  to  letter  he  wrote  Defense  Mobilizer  Charles  E.  Wil- 
son (Vol.  7:51).  Asked  about  possible  investigations,  etc., 
Sen.  Johnson  said:  “I  have  plans,  but  I’m  not  saying  any- 
thing about  them  now.”  He  appears  particularly  dubious 
about  need  for  restraints  on  production  of  color  theatre  TV. 

Georgia  Tech’s  WGST(AM)  netted  $126,411  (tax-free) 
on  gross  commercial  income  of  $452,420  in  1951,  university 
getting  $35,000  of  surplus.  WGST  grossed  $337,887  in 
1950,  $380,034  in  1949. 


1952  AM-FM  Station  Directory 
All  subscribers  to  the  full  TV-AM-FM  services  of 
Television  Digest  will,  within  a week,  receive  copies 
of  our  1952  AM-FM  Station  Directory,  revised  to 
Jan.  1,  loose-leaf,  printed  on  single  sheets  so  that 
changes  and  corrections  may  be  added  on  opposite 
blank  pages  as  they’re  reported  in  our  weekly  AM- 
FM  Addenda.  New  directory  lists  not  only  all  North 
American  AM-FM  stations  by  states  and  cities  (with 
company  names,  addresses,  frequencies,  powers,  FM 
antenna  heights,  network  affiliations)  but  also  in- 
cludes lists  of  AM  & FM  stations  by  frequencies,  AM 
& FM  applications  by  states  & frequencies  pending  as 
of  Jan.  1,  AM  & FM  stations  alphabetically  by  call 
letters.  It’s  only  handy  volume  of  its  kind,  and  carries 
no  advertising.  Extra  copies  cost  subscribers  $7.60. 


UHF  Television  Co.,  formed  by  group  of  Texas  oilmen 
who  recently  sold  KEYL,  San  Antonio,  for  $1,050,000  (Vol. 

7:30),  has  reapplied  for  new  uhf  outlets  in  Dallas  and 
Houston,  both  Channel  23.  Firm  had  applied  for  these,  plus 
one  in  San  Antonio,  last  September  and  then  withdrew  ap-  | 

plications  (Vol.  7:36-37).  Principals  are  W.  L.  Pickens, 

Dallas;  R.  L.  Wheelock,  Corsicana;  H.  H.  Coffield,  Rockland. 

They’re  also  associated  in  pre-freeze  vhf  applications  for 
Corpus  Christi  and  New  Orleans,  represented  by  Dallas  law 
firm  of  Johnson,  Bohannon,  Prescott  & Abney.  These  make 
29  uhf  applications  now  pending,  450  vhf — latest  of  latter 
being  request  for  Channel  13  by  KWOS,  Jefferson  City, 

Mo.,  same  ownership  as  Capital  Times  and  Post-Tribune. 

[For  details  about  these  applications,  see  TV  Addenda 
13-Z  herewith;  for  list  of  all  applications  to  date,  see  TV 
Factbook  No.  1U  due  off  presses  Jan.  19.] 

DuMont  leads  off  Paramount  hearing  (Vol.  7:52)  Jan. 

15,  will  take  5-6  days,  according  to  DuMont  counsel  Wm. 

Roberts.  Then  hearing  recesses  to  Feb.  4 when  it  will  go 
into  questions  regarding  transfer  of  KTLA,  Los  Angeles, 
and  WBKB,  Chicago,  from  old  Paramount  company  to 
Paramount  Pictures  and  United  Paramount  Theatres,  re- 
spectively. FCC  this  week  denied  ABC’s  request  that  Com- 
mission make  available  breakdown  of  individual  networks’ 

1949-50  time  sales,  but  left  door  open  for  ABC  to  make 
same  request  during  hearing.  ABC  wants  to  adduce  data 
in  answering  one  issue  in  hearing — whether  merger  with 
UPT  “would  substantially  lessen  competition  or  tend  to 
monopoly  . . .” 

Outlook  for  TV-radio  station  construction  and  altera- 
tion in  second  quarter  is  gloomy.  As  in  first  quarter  (Vol. 

7:51),  materials  situation  will  permit  no  starts  on  large 
new  projects.  DPA  administrator  Manly  Fleischmann  told 
Joint  Congressional  Committee  on  Defense  Production  Jan. 

9:  “Our  allotments,  generally  speaking,  will  sustain  proj- 
ects already  under  way.  However,  we  shall  not  be  able  to 
permit  new  industrial  starts  in  the  second  quarter  except 
for  the  most  urgent  needs.”  This  means  such  projects  as 
NBC’s  $25,000,000  TV-radio  studios  in  Burbank,  Cal.  (Vol. 

7:51)  will  have  to  be  postponed. 

Station  operating  requirements,  in  event  of  failure  of 
various  indicating  instruments,  were  eased  this  week  when 
FCC  adopted  amendment  of  rules  proposed  Nov.  8 (Vol. 

7:46).  TV,  FM  or  AM  stations  may  operate,  beginning 
Jan.  24,  without  such  instruments  as  frequency  and  modu- 
lation monitors  for  60  days  without  getting  FCC  permis- 
sion. District  FCC  engineer-in-charge  must  be  notified  upon 
failure  of  instrument,  however,  and  requests  for  extensions 
beyond  60  days  must  be  requested  of  him.  New  rules  were 
issued  as  Public  Notices  52-23  & 52-25,  Doc.  10082. 

Rare  exception  to  FCC’s  “paper”  hearing  procedure 
was  Commission’s  action  this  week  in  permitting  Harry 
Butcher’s  KIST,  Santa  Barbara,  Cal.,  to  propose  Channel  3 
for  city  in  lieu  of  previously  proposed  Channel  8.  NBC 
had  challenged  KIST’s  petition  on  basis  it  violated  FCC’s 
ruling  following  U.  S.-Mexican  border  agreement  (Vol. 

7:49).  Commission  admitted  “strict  letter”  of  agreement 
is  violated  but  considei'ed  new  proposal  of  sufficient  merit 
to  warrant  exception.  NBC  and  others  are  given  until 
Jan.  16  to  file  evidence  opposing  KIST  proposal. 

Canadian  Broadcasting  Corp.  has  assured  Radio-TV 
Manufacturers  Assn,  of  Canada  that  its  Toronto  and  Mon- 
treal stations,  now  building  for  Channels  9 & 2,  respec- 
tively, will  begin  regular  operation  next  August.  “August 
dates  are  definite,”  states  Ralph  A.  Hackbusch,  RTMAC 
president,  “regardless  of  possible  delays  in  delivery  of  steel 
for  the  transmitter  antenna  towers.  If  necessary,  tempo- 
rary transmitting  antennas  can  be  used.”  Mr.  Hackbusch 
reported  that  16  Canadian  companies  are  now  manufactur- 
ing TV  receivers,  sales  averaging  5-6000  sets  per  month. 


PUBLISHED  WEEKLY  BY  RADIO  NEWS  BUREAU^  WYATf  BLDG.  • WASHINGTON  5,  D.C.  • TELEPHONE  STERLING  1755  • VOL.  8,  No.  3 

I'  i >.  4 jr.  2i  1952 

y Wt>  - ....  u-iS-  a January  19,  1952 


{FCC  Geared  for  Major  Assault  on  Freeze,  page  1.  WOR  & WOR-TV  Transfer  Deal  Approved,  page  5. 

Public  Has  Spent  $6.5  Billion  on  TV,  page  2.  DuMont-Paramount  Phase  of  Hearings  Starts,  page  7. 
Looking-and/or-Listening  at  7-9  A.M.?  page  3.  Inventory  Up,  January  Buying  Hiatus,  page  8. 

NPA  Reconsiders  Theatre-TV  Color  Ban,  page  3.  “Bare-Knuckles”  Rivalry  Between  Films  and  TV,  page  11. 

FCC  GEARED  FOR  MAJOR  ASSAULT  ON  FREEZE:  FCC's  next  go-around  on  allocations,  as  it 

drives  towards  freeze-end,  comes  Jan.  21  (instead  of  expected  Jan.  18)  when  commis- 
sioners gather  to  scrutinize  staff's  labors  since  last  such  session  (Vol.  7:49). 

Just  how  much  underbrush  Commission  will  clear,  or  expects  to  clear,  is 
anyone's  guess.  But  it  certainly  has  plenty  to  consider.  Not  only  is  city-by-city 
allocation  up  for  revision,  but  power-height  formulas  are  getting  new  appraisal. 

Lifting  power  ceilings  is  given  fair  chance,  at  very  least.  Hiking  uhf 
maximum  above  200  kw  appears  quite  likely,  particularly  in  view  of  Chairman  Coy's 
ardent  advocacy  of  such  action  (Vol.  7:37). 

One  possibility  of  power  increases  lies  in  "ratio'1  principle  — that  of  per- 
mitting a station  to  increase  output  as  long  as  ratio  between  its  power  and  that  of 
nearby  co-channel  and  adjacent-channel  stations  doesn't  exceed  certain  maximum. 

Intensity  of  Commission's  efforts  to  force  freeze  to  quick  conclusion  is 
indicated  by  fact  30-odd  professional  staff  members  are  assigned  to  task.  This 
week,  everyone  put  in  3 nights  on  job  and  they  expect  to  put  in  more  from  now  on. 

* * * * 

Some  educators  are  running  into  rough  weather  in  plans  to  use  proposed  re- 
served channels.  In  Miami,  county  school  board  met  Jan.  9,  heard  Supt.  James  T. 
Wilson  report  that  station  construction-operation  costs  would  be  so  great  that  best 
idea  would  be  to  use  Miami's  reserved  Channel  2 as  "bargaining  point"  to  be  "surren- 
dered" to  the  commercial  applicant  promising  to  give  schools  most  free  time.  Board 
decided  to  ask  its  Washington  counsel  to  find  out  FCC's  reaction  to  proposal. 

Educators  were  brought  up  sharply,  too,  on  suggestion  by  Joint  Committee  on 
Educational  TV  that  educational  stations  be  permitted  to  carry  commercial  network 
programs  until  commercial  stations  come  into  their  service  areas  (Vol.  7:50).  Long 
brief  filed  by  3 Illinois  stations  (WMBD,  Peoria;  WHBF,  Rock  Island;  WDWS,  Cham- 
paign) said  FCC  couldn't,  accept  suggestion  because  it  was  made  too  late,  reminded 
JCET  that  Chairman  Coy  himself  had  termed  any  attempt  by  educators  to  use  reserved 
channels  commercially  "a  snare  and  a delusion"  (Vol.  7:29). 

TV  FACTBOOK  No.  14  OFF  THE  PRESS:  Expanded  facilities,  personnel  and  rate  changes 
among  stations,  scores  of  new  companies  associated  with  TV,  most  stations  and  com- 
panies in  TV  doing  vastly  more  business  than  they  did  6 months  or  a year  ago. 

These  are  part  of  the  basic  industry  data  set  forth  in  the  Jan.  15,  1952 
edition  of  our  semi-annual  TV  Factbook  No.  14,  which  goes  to  all  full-service  sub- 
scribers via  first-class  mail  herewith.  Adless  like  its  preceding  editions,  this 
compendium  has  become  the  standard  reference  guide  of  the  telecasting , the  TV-radio 
manufacturing  and  all  related  industries.  Its  112  pages  this  time  compare  with  96 
in  July  15,  1951  edition,  72  pages  just  year  ago.  Among  its  major  features: 

Personnel  and  facilities  data,  with  digests  of  rate  cards,  of  all  networks 
and  all  the  109  TV  stations  serving  U.S.  audiences,  together  with  complete  listings 


COPYRIGHT  1952  BY  RADIO  NEWS  BUREAU 


- 2 - 

of  actual  and  projected  TV  stations  in  Canada,  Mexico,  Cuba  and  South  America. 

Tabulation  of  the  479  applications  for  new  TV  stations  pending  before  FCC 
to  Jan.  12  (29  for  UHF),  with  present  and  proposed  VHF  & UHF  channel  allocations. 

TV-radio  production  figures,  sets-in-use  estimates,  and  market  data  on  TV 
areas  of  U.S.  For  handy  use  therewith,  Factbook  encloses  a 34x22- in.  wall  map  in 
color,  showing  present  TV  areas  and  actual  and  projected  coaxial-microwave  routes. 

Complete  directories  of  the  105  TV  receiver  manufacturers  in  the  U.S.,  the 
19  in  Canada  ; 58  picture  tube  manufacturers  (13  also  making  receiving  tubes),  FCC, 
consulting  engineers,  attorneys  specializing  in  TV-radio,  NPA  Electronics  Division, 
unions , trade  associations,  technical  groups,  etc.  Brought  up-to-date  is  directory 
of  4-74  TV  program  firms,  and  listing  of  national  sales  representatives  of  stations. 
Also  carried  is  full  text  of  NARTB's  new  Code  of  Television  Practices. 

Extra  copies  of  the  TV  Factbook  cost  subscribers  $2.50;  it's  suggested  that 
Newsletter-only  subscribers  use  enclosed  card  for  speedy  delivery. 

PUBLIC  HAS  SPEHT  $6.5  BILLIOM  0H  TVs:  Since  lifting  of  World  War  II  freeze  on  civilian 
TV-radio  production  — in  1946  — American  factories  have  turned  out  somewhere  near 

16.875.000  TV  receivers  at  factory  value  of  about  $5,165,750,000.  Discounting  the 
estimated  1 , 500 . 000  or  so  sets  still  in  trade  pipelines  as  1951  ended,  and  small 
amount  of  exports , it's  fair  estimate  that  the  American  public  in  6 years  has  spent 
about  $5  billion  for  its  TV  receivers. 

Add  another  $1.5  billion  for  antennas,  replacement  parts,  warranties,  etc., 
and  the  nation's  over-the-counter  bill  for  TV  installations  runs  over  $6.5  billion. 

Last  year  alone,  5,250,000  receivers  were  sold  at  factory  for  $946,500,000; 
in  1950,  7,463,000  for  $1,356,000,000;  1949,  3,000,000  for  $580,000,000;  1948,  975,- 
000  for  $230,000,000;  1947,  180,000  for  $50,000,000;  1946,  6500  for  $1,250,000  — 
hence  total  of  16,874,500  for  $3,163,750,000.  At  retail,  figuring  $100  at  factory 
brings  $165  from  ultimate  customer,  total  figure  goes  to  nearly  $5,200,000,000. 

The  figures  are  estimates,  of  course  — but  they're  estimates  by  the  TV- 
radio  manufacturers'  own  trade  association,  which  we've  recapitulated  from  RTMA's 
monthly  reports  for  the  6 years  as  tabulated  in  our  TV  Factbook  No.  14.  They're  very 
significant,  not  only  as  pointing  up  the  phenomenal  growth  of  America's  youngest  big 
industry  (without  even  taking  into  account  its  huge  defense,  its  radio  and  its  other 
civilian  electronics  phases)  but  also  because: 

(1)  If  16,875,000  TVs  have  been  produced,  and  15,700,000  of  them  were  in  use 
at  end  of  1951  (NBC  Research's  advance  estimate),  it's  a remarkable  tribute  to  the 
longevity  of  the  American  product.  At  first,  manufacturers  themselves  thought  life 

of  TV  set  would  be  only  few  years,  of  picture  tube  only  about  1000  hours;  now,  the 
3,  4 & 5-year-old  TV  is  commonplace  and  so  are  5000-hour-or-more  tubes. 

(2)  Average  cost  per  set  at  factory  levels,  and  accordingly  at  retail,  has 

gone  down  for  last  5 years:  It  was  calculated  at  $197.51  at  factory  in  1946;  then, 

in  1947,  more  scientifically  estimated  at  $277.77;  in  1948,  $235.89;  1949,  $193.53; 

1950,  $181.69;  1951,  $180.28.  Remember,  the  averages  of  latter  years  embrace  not 
only  table  models  but  the  increasingly  popular  and  costlier  consoles  & combinations. 

(3)  If  1,500,000  were  still  in  all  trade  pipelines  at  end  of  last  year,  it 
means  sets  sold  totaled  only  15,375,000  which,  especially  if  you  take  into  account 
scrapped  sets  and  exports,  is  considerably  less  than  NBC's  claimed  15,700,000.  RTMA 
is  confident  its  production  totals  are  reasonably  accurate,  so  it  would  appear  that 
total  sets-in-use  figure  needs  a bit  of  deflating. 

*  *  * * * 

Radio  sales  were  big-time,  too,  during  the  years  since  World  War  II.  RTMA 
records  show  that  15,955,000  radios  were  sold  in  1946  at  factory  for  $434,244,000; 
in  1947,  20,000,000  for  $650,000,000;  in  1948,  16,500,000  for  $525,000,000;  1949, 

11.400.000  for  $310,000,000;  1950,  14,589,900  for  $360,978,000;  1951,  12,545,000  for 
$288,000,000  — total  90,990,000  radios  for  $2,568,222,000,  or  $4.25  billion  retail. 

Foregoing  include  all  sorts  of  models  — home,  portable  and  auto.  During 

1951,  5,850,000  home  radios  were  sold  at  factory  for  $117,854,000  (average  $30)  ; 

972.000  portables  for  $18,000,000  (av.  $19);  9,000,000  auto  $115,000,000  (av.  $28). 


- 3 - 

L00KING-AN9/GR-IISTENING  AT  7-9  A.M.?  Program-wise , Dave  Garroway  and  * Today*  offer 
superb  fare  for  most  part  — no  doubt  about  that  — and  initial  response  has  been 
quite  favorable.  But  NBC-TV  v.p.  Pat  Weaver,  originator  of  early-morning  show  — 
now  carried  on  30  affiliates,  none  of  which  before  signed  on  that  early  — must 
yet  prove  that  he  can  change  the  habit  patterns  of  America  sufficiently  for  'Today' 
to  pay  off  for  sponsor,  network  and  station. 

Two  more  participating  sponsors  have  been  signed  (see  Network  Accounts), 
more  are  said  to  be  on  the  hook,  and  some  of  the  local  outlets  (notably  in  New  York 
and  Chicago)  say  they're  selling  local  cut-in  spots  so  readily  that  they  look  for 
same  nice  revenues  from  'Today'  that  radio  has  long  enjoyed  from  disc  jockey  spots. 

Accepting  the  enthusiasm  of  the  trade  journals,  discounting  the  skepticism 
if  not  outright  antagonism  of  many  newspaper  critics,  there's  still  this  puzzler 
about  the  show  that  Variety's  George  Rosen  refers  to  (in  quite  favorable  review)  as 
"gargantuan  coin-splurging"  and  "unorthodox  programming" : 

It's  not  as  easy  to  hear-without-looking  as  it  was  projected  to  be;  and  it 
isn't  as  convenient  for  anyone  in  the  family  to  look-and/or-listen  as  it  is  merely 
to  listen  to  radio.  Simple  reason  is  that  the  TV  set  usually  isn't  as  handy. 

Is  the  show  so  good,  then,  that  the  American  public  will  go  to  all  kinds  of 
inconvenience  to  hear-and-see , in  whole  or  part,  during  rising-thru-breakfast  hours? 

Will  the  show  "put  most  TV  sets  on  wheels,"  as  suggested  by  enthusiastic 
critic  Herschell  Hart,  Detroit  News  (WWJ-TV)?  Or  will  people  buy  an  extra  set  for 
the  dining  or  breakfast  room?  Or  will  a new  market  open  up  for  "slave  units"  -- 
extra  picture-&-sound  boxes  that  can  simply  be  extended  from  the  main  set? 

We  don't  profess  to  know,  nor  is  Mr.  Weaver  himself  sure.  "Only  time  will 
tell,"  says  he,  in  the  meanwhile  pointing  pridefully  to  a 9-city  Trendex  audience 
rating  of  2.6  & 4.6  first  2 days.  That's  higher,  he  notes,  than  most  TV  daytimers. 

Kiplinger's  magazine  "Changing  Times,"  first  of  starting  sponsors,  offering 
sample  issues  in  one  spot  daily,  got  16,000  requests  up  to  Friday  afternoon  — an 
excellent  response  which  he  tells  us  pleases  him  no  end. 

'Today'  is  most  significant  experiment  in  programming  since  TV  began,  merits 
whole  industry's  closest  attention  — telecasters  and  manufacturers  alike.  We aver 
says  fan  mail  has  been  consistently  favorable,  quite  natural  for  a show  that  offers 
such  a pleasant  potpourri  of  news  dispatches,  newsreels,  special  events,  personali- 
ties of  day,  latest  records,  time,  weather,  play  & book  reviews,  etc.  etc.  And  with 
the  very  agreeable  Garroway  using  some  of  techniques  of  Ed  Murrow's  'See  It  Now'. 

* * £ * 

What  do  we  think  of  it  ourselves?  Well,  it  will  take  a lot  of  doing  to  get 
us  to  change  a 20-year  habit  of  listening  to  radio's  splendid  8-8:15  news  roundups 
while  shaving  or  dressing  or  breakfasting  — with  radios  handy  all  around  the  house. 
It  will  take  still  more  doing  to  persuade  the  wife  that  TV  should  intrude  upon  the 
dining  room.  And  a teen-age  daughter,  who  says  she  and  her  schoolmates  all  "simply 
love"  Eddie  Gallaher's  'Sun  Dial'  disc  jockey  show,  when  we  asked  her  to  forego  it 
one  morning  and  watch  'Today'  instead,  had  this  to  say:  "Yes,  it's  very  good,  but 

who's  going  to  dress  in  the  library  in  order  to  watch  TV  so  early  in  the  morning?" 

We  polled  our  staff  for  reactions  and,  almost  invariably,  comments  were 
prefaced  with  remark:  "Well,  we  saw  only  a little  bit  of  it,  but..."  Sample  quotes: 
"It's  like  beefsteak  for  breakfast."  "Too  fast,  too  much  — too  good,  in  fact,  for 
that  time  of  the  morning."  "Why  not  just  a plain  disc-jockey  show  with  Garroway?" 

NPA  RECONSIDERS  THEATRE-TV  COLOR  BAN:  Under  the  prodding  of  Sen.  Johnson,  NPA  is 
exploring  whether  it  should  exempt  color  theatre  TV  from  its  ban  on  commercial  pro- 
duction of  color  TV  equipment  (Vol.  7:47). 

It's  calling  TV  manufacturers  to  second  "special  conference  on  color  TV"  to 
discuss  this  question  and  any  gripes  they  may  have  about  color  order  M-90. 

Conference  will  be  held  in  Washington  Feb.  8.  NPA  sent  invitations  Jan.  18 
to  substantially  same  list  of  TV  manufacturers  who  unanimously  agreed,  at  meeting 


4 


last  Oct.  25  with  defense  mobilizer  Charles  E.  Wilson  and  DPA  chief  Manly  Fleisch- 
mann,  to  discontinue  (or  not  to  start)  mass  production  of  color  TV  sets  (Vol.  7:43). 
Feb.  8 meeting  will  be  at  lower  level,  with  asst.  NPA  chief  H.  B.  McCoy  presiding. 

Purpose  of  meeting,  said  NPA,  is  "to  obtain  additional  advice  from  the  TV 
industry  representatives  on  (1)  whether  NPA  order  M-SO  provides  the  type  of  control 
and  achieves  the  objectives  discussed  at  the  color  TV  conference  held  Oct.  25,  and 
(2)  whether  this  order  requires  "clarification  or  amendment." 

Behind  scenes  is  bitter  dispute  as  to  whether  Oct.  25  agreement  was  intended 
to  cover  theatre  TV  as  well  as  home  TV  — climaxed  by  sharp  letter  to  Mr.  Wilson  by 
Sen.  Johnson,  head  of  powerful  Interstate  & Foreign  Commerce  Committee  (Vol.  8:2). 
After  letter  went  out,  cogs  started  turning  and  Feb.  8 conference  was  called.  At 
week's  end,  Sen.  Johnson  still  awaited  Mr.  Wilson's  formal  reply. 

NPA  had  been  adamant  — at  least  until  Sen.  Johnson's  letter  came  down  from 
Mr.  Wilson  — in  its  position  that  industry  and  Govt,  had  agreed  Oct.  25  to  ban  the 
production  of  all  commercial  color  TV  equipment.  "Color  TV  is  outlawed,"  said  one 
NPA  official,  "and  if  color  theatre  TV  isn't  color  TV,  what  the  hell  is  it?" 

Film  producers  and  exhibitors,  however  — now  preparing  theatre-TV  case  for 
upcoming  FCC  hearing  (Vol.  8:2)  — say  M-90  went  beyond  terms  of  agreement  reached 
at  Oct.  25  conference.  They  insist  the  agreement  applied  only  to  mass  production  of 
home  TV  receivers,  and  that  theatre  TV  wasn't  mentioned  at  meeting. 

They  also  hasten  to  point  out  that  production  of  color  theatre-TV  equipment 
wouldn't  be  "mass  production"  in  same  sense  as  home  color,  because  of  the  relatively 
few  receivers  required  by  theatres.  And  they  argue  that  additional  materials  needed 

to  equip  future  theatre  receivers  for  color  would  be  comparatively  small. 

To  which  NPA  replies:  The  color  ban  has  only  one  purpose  — to  save  mate- 

rials. If  color  theatre  TV  requires  extra  materials,  it's  banned. 

There  have  been  no  formal  requests  for  amendment  or  repeal  of  M-90 . Joint 
committee,  composed  of  Motion  Picture  Association,  Theatre  Owners  of  America,  Na- 
tional Exhibitors  Theatre-TV  Committee  and  other  theatre-TV  proponents,  has  ordered 
its  legal  committee  to  seek  clarification  and  take  appropriate  action. 

Chromatic  TV  Labs  (owned  50%  by  Paramount  Pictures),  planning  to  make  the 
Lawrence  tri-color  tube,  has  asked  clarification  of  M-90  through  counsel  Paul  Porter 
(Vol.  7:48,52).  Mr.  Porter's  view  of  the  controversial  Oct.  25  meeting  is  that 
manufacturers  and  Govt,  agreed  color  sets  could  be  produced  if  manufacturers  could 
do  it  with  their  quota  of  materials  for  black-&-white  sets,  with  no  extra  materials. 

*  *  * * * 

TV  manufacturers  are  satisfied  with  M-90,  NPA  says.  "We've  not  received  a 
single  complaint  from  a manufacturer,"  say  those  charged  with  administering  the  ban. 

Principal  objectors  to  M-90,  the  film  producers  and  exhibitors  — the  ones 
who  undoubtedly  touched  off  Sen.  Johnson's  intervention  — aren't  scheduled  to  be 
represented  at  Feb.  8 meeting,  except  indirectly  by  the  manufacturers  who  make  their 
equipment.  How  strongly  these  manufacturers  will  plead  their  case  isn't  known  now. 
At  any  rate,  theatre-TV  manufacturers  will  be  outnumbered  about  3-to-l  by  those  who 
make  home  TV  equipment  only. 

"We  deal  with  manufacturers,"  said  an  NPA  official.  "There's  no  reason  why 
we  should  invite  theatre  owners  & film  producers  to  a TV  manufacturers'  conference." 

Theatre-TV  manufacturers  who  attended  Oct.  25  meeting  and  presumably  have 
been  invited ~to  Feb.  28  meeting  are  RCA,  Paramount  Pictures  (invited  because  of  its 
ownership  of  Chromatic  Labs)  and  GE  (which  will  make  Eidophor  for  20th  Century-Fox). 
CBS,  whose  color  system  is  part  of  Eidophor  theatre  equipment,  also  has  been  asked. 

# * * * 

Pilot  Eidophor-CBS  color  installation  is  scheduled  to  arrive  in  U.S.  by  air 
from  Switzerland  early  next  month.  It  will  be  installed  in  20th  Century-Fox's  home 
office  theatre  at  444  W.  44th  St.,  New  York,  where  it  will  be  put  through  its  paces. 
Film  company  has  ordered  AT&T  10-mc  cable  to  carry  pictures  from  its  Movietone  News 
studio  f ew  blocks  away,  will  experiment  with  transmissions  using  various  bandwidths. 


5 


BIGGEST  TRANSFER  DEAL  in  TV-radio  history— the 
merger  of  WOR  & WOR-TV  into  Thomas  S.  Lee  En- 
terprises Inc.  (Vol.  7:46) — required  exactly  2 months  from 
time  of  application  to  FCC  approval  Jan.  17,  and  will  be 
finally  closed  in  New  York  Jan.  25.  Six  of  FCC’s  7 mem- 
bers consented  to  assignment  of  licenses  from  R.  H.  Macy 
& Co.’s  subsidiary,  General  Teleradio  Inc.,  which  will  be 
operated  as  New  York  division  of  Thomas  S.  Lee  Enter- 
prises Inc.,  wholly  owned  subsidiary  of  General  Tire  & 
Rubber  Co.  Comr.  Walker  voted  for  hearing.  Under  terms 
of  deal: 

Macy  & Co.  receives  $1,300,000  in  cash  and  about 
$527,000  in  net  quick  assets  for  the  radio  stations,  $1,200,- 
000  for  WOR  Program  Service  Inc.  (talent,  recordings, 
etc.),  and  732  unissued  shares  of  assignee’s  stock  whose 
book  value  is  $238,000  but  whose  going  value  probably 
runs  into  several  millions.  The  732  shares  will  comprise 
10%  of  the  outstanding  stock  of  Thomas  S.  Lee  Enterprises 
Inc.,  which  operates  Yankee  Network  (including  WNAC- 
TV,  Boston,  and  3 AM  stations),  and  Don  Lee  Network 
including  KHJ-TV,  Los  Angeles,  and  3 AM  stations),  all 
headed  by  36-year-old  Tom  O’Neil,  also  chairman  of  board 
of  Mutual  Broadcasting  System. 

It’s  generally  assumed  Mr.  O’Neil  plans  his  3 TV  sta- 
tions as  nucleus  of  an  eventual  network,  hopes  to  take  over 
MBS  for  operation  on  commercial  instead  of  cooperative 
basis  (Vol.  7:46);  meeting  of  Mutual  board  is  expected 
soon.  As  part  of  WOR  deals,  in  order  to  keep  within 
limit  of  7 AM  ownership,  Yankee  was  obliged  to  dispose  of 
one  station — so  it  sold  WICC,  Bridgeport,  for  $200,000  to  l 
group  headed  by  Philip  Merryman,  operating  WLIZ  in  that 
city  (1000  watts  daytime  on  1300  kc).  FCC  also  approved 
this  deal  Jan.  17,  and  Merryman  group  is  expected  to  sur- 
render license  of  WLIZ. 

Under  employment  agreement  filed  with  FCC,  all  WOR 
& WOR-TV  employes  are  retained  for  specified  periods. 
Teleradio  president  Theodore  C.  Streibert  stays  on  as  New 
York  division  manager. 


That  TV  can  do  own  newsreel  job  (as  NBC-TV  and 
some  stations  have  long  been  doing),  can  localize  it  and 
capitalize  on  it,  is  evidenced  by  “biggest  news  operation  in 
the  South”  for  which  Humble  Oil  has  signed,  thru  Wilkin- 
son-Schiwetz  & Tips,  Houston.  Fort  Worth’s  WBAP-TV, 
long  a leader  in  newsreeling,  has  arranged  to  create  weekly 
half-hour  newsreel  titled  This  Week  in  Texas  and  covering 
major  news  events  in  state  with  own  crews  and  stringers. 
Show  will  run  Monday  nights  on  WBAP-TV,  WFAA-TV, 
KPRC-TV,  WOAI-TV. 

FCC  formally  granted  petition  filed  last  last  Dec.  28  by 
National  Exhibitors  Theatre-TV  Committee  to  enter  thea- 
tre-TV  hearing,  scheduled  Feb.  25  (Vol.  8:2),  although 
deadline  for  filing  officially  expired  Feb.  27,  1950  (Vol. 
6:9).  Skiatron,  now  plugging  its  Ultrasonic  theatre-TV 
system  (Vol.  7:51),  is  expected  to  file  request  to  enter 
hearing  next  week. 

First-run  movies  for  Skiatron’s  proposed  tests  of  its 
Subscriber-Vision  system  of  pay-as-you-look  TV  (Vol.  7:51, 
52)  have  been  promised  only  by  Paramount  and  RKO — and 
then  only  under  rigid  set  of  conditions.  Failure  of  other 
major  producers  to  come  across,  says  Skiatron  president 
Arthur  Levey,  means  he’ll  probably  go  to  Justice  Dept., 
which  forced  producers  to  supply  pictures  to  Zenith  for 
Phonevision  tests  (Vol.  7 :49,  50) . 

Outlawing  of  restrictions  on  college  football  telecasts 
in  New  York  State  was  proposed  Jan.  16  by  State  Sen. 
Joseph  Zaretzki  whose  bill  would  withhold  state  tax- 
exemption  privileges  from  any  New  York  university  that 
combined  with  other  schools  to  prevent  an  institution  from 
televising  any  games  it  chose. 


Meiwork  AcCOimSs:  Pure-Pak  Div.,  Ex-Cell-0  Corp. 

(milk  containers),  thru  Fred  M.  Randall  Co.,  Detroit,  is 
fourth  sponsor  signed  by  NBC-TV  for  participations  in  7-9 
a.m.  Dave  Garroway  Today  show,  Mon.  8:20-8:25,  start- 
ing Jan.  28.  Saturday  Evening  Post  has  purchased  three 
5-min.  spGts  in  Today,  Jan.  30  and  Feb.  5 & 6,  thru  BBDO. 
Other  two  sponsors:  Kiplinger  Washington  Agency 

(Changing  Times  Magazine) , which  started  Jan.  14,  and 
Kenwill  Corp.  (Magikoter  Paintroller)  starting  Feb.  20, 
Wed.  8:20-8:25  (see  Vol.  8:2)  . . . Ekco  Products  Co. 
(kitchenware)  sponsorship  of  Wed.  portion,  and  Necchi 
Sewing  Machine  Co.  purchase  of  Fi'i.  segment,  complete 
sellout  of  The  Goldbergs,  starting  Feb.  4 on  NBC-TV, 
Mon.-Wed.-Fri.  7:15-7:30;  first  sponsor  signed  by  Vita- 
min Corp.  of  America.  Necchi  agency  is  Doyle,  Dane  & 
Bernback;  Ekco  agency  is  Earl  Ludgin  & Co.  . . . Elgin 
American  Div.  of  Illinois  Watch  Case  Co.  (compacts, 
lighters)  Feb.  12  sponsors  one-shot  of  8-8:15  segment  of 
Frank  Sinatra  Show  on  CBS-TV,  Tue.  8-9,  thru  Russell  M. 
Seeds  Co.,  Chicago. 

Station  Accounts:  With  105  of  the  nation’s  108  stations 
now  reporting,  quarterly  Rorabaugh  TV  Report  for  Jan- 
uary, due  off  press  Jan.  25,  lists  6365  different  advertisers 
using  TV — 4900  of  them  local-retail,  1260  national  & re- 
gional non-network  spot,  205  network.  That’s  big  jump 
from  the  4466  total  reported  by  99  stations  in  January 
1951:  3408  local-retail,  894  spot,  164  network.  Further 
indicative  of  fast  pace  of  TV  growth  is  fact  advertisers 
totaled  mere  2158  in  January  1950  (91  reporting  stations), 
727  in  January  1949  (46  stations)  . . . WABD,  New  York, 
reports  signing  Dairymen’s  League  Co-Op  Assn,  (cottage 
cheese,  sour  cream,  yogurt,  etc.)  for  partic.  in  Recipe  for 
Happiness,  thru  Barlow  Adv. ; Sun  Oil  Co.,  Sun.  20-sec. 
announcements,  thru  Hewitt,  Ogilvie,  Benson  & Mather; 
California  Fruit  Growers  Exchange  (Sunkist  oranges), 
partic.  in  Kitchen  Fare,  thru  Foote,  Cone  & Belding  . . . 
Arthur  Murray  increasing  TV  budgets,  planning  new  Pan- 
tomime Contest  on  WNBT,  New  York,  Sat.  7-7:30  . . . 
Lewyt  Corp.  (vacuum  cleaners)  includes  TV-radio  in  spring- 
summer  campaign  now  being  planned  by  ad  mgr.  Donald 
B.  Smith,  thru  Hicks  & Greist,  N.  Y.  . . . Household  Finance 
Corp.  has  purchased  Let’s  Look  at  the  News  on  WTMJ-TV, 
Milwaukee,  Wed.  5:45-5:55  p.m.,  thru  Needham,  Louis  & 
Brorby,  Chicago  . . . Sun  Shipbuilding  & Drydock  Co.,  one 
of  biggest,  using  spots  on  7-9  a.m.  Three  to  Get  Ready 
show  on  WPTZ,  Philadelphia,  to  x-ecruit  skilled  workers, 
thru  Benjamin  Eshleman  Co.,  Philadelphia  . . . Aiello  Dairy 
Farms  Co.  (Dairy  Maid  Italian  cheese  products),  advertis- 
ing for  first  time  in  56-year  history,  plans  TV  spots  thru 
Admiral  Adv.,  N.  Y.  . . . RCA  Victor  plans  to  use  TV  with 
other  media  in  campaign  for  new  line  of  home  air  condi- 
tioners, thru  A1  Paul  Lefton  Co.  . . . Gunther  Brewing  Co. 
buys  10  five-min.  shows  per  week  on  WNBW,  Washington; 
show,  entitled  Hi  Neighbor,  will  be  seen  twice  daily  at 
6:50  p.  m.  & 12:15  a.  m.  presenting  local  feature  story 
of  the  day  . . . Among  other  advertisers  reported  using 
or  preparing  to  use  TV:  Kling  Factories  (furniture), 
thru  Baldwin,  Bowers  & Straehan  Inc.,  Buffalo;  Maytag 
Co.  (washers  & ironers),  thru  McCann-Erickson,  Chicago; 
Chambers  Corp.  (gas  ranges),  thru  Lewin,  Williams  & 
Saylor,  Newark;  Frozen  Farm  Products  Inc.  (Roseport 
frozen  chicken  parts  & pie),  thru  Riger  & Sheehy,  Bing- 
hamton, N.  Y.;  Lever  Bros.  (Shadow  Wave  home  perma- 
nent), thru  McCann-Erickson,  N.  Y.  (WTMJ-TV);  Camp- 
bell Soup  Co.  (Franco- American  spaghetti),  thru  Dancer- 
Fitzgerald-Sample,  N.  Y.  (WCBS-TV) ; Foster-Milburn  Co. 
(Doane’s  pills)  thru  Street  & Finney  Inc.,  N.  Y.  (WTVJ); 
Bonoil  Packing  Co.  (olive  oil,  food  products),  thru  Hirshon- 
Garfield,  N.  Y.;  Recordia  Mfg.  Co.  Inc.  (men’s  sandals  & 
slippers),  thru  Franklin  & Gladney  Inc.,  N.  Y. 


6 - 


TV  again  proved  sore  spot  in  Congressional  hearing 
this  week  when  Senate  committee  probing  District  of  Co- 
lumbia crime  had  trouble  with  witnesses  who  complained 
about  presence  of  TV  camera.  First  witness,  ex-police 
chief  Barrett,  got  committee  to  ban  all  TV-radio  coverage 
by  saying  it  would  subject  him  to  “third  degree,”  hurt  his 
attorney’s  eyes.  For  subsequent  witnesses,  committee  ruled 
that  cameras  could  operate  but  would  be  turned  away  from 
witness  at  his  request.  Earlier  in  week,  in  surprising 
66-42  vote,  New  York  City  Bar  Assn,  failed  to  approve 
majority  report  of  its  Bill  of  Rights  committee  urging  TV- 
radio  ban  at  Congressional  hearings.  Committee’s  minor- 
ity of  RCA  v.p.  Robert  L.  Werner  and  2 others  had  argued 
that  TV  coverage  makes  for  an  informed  public,  and  equip- 
ment can  be  arranged  “in  such  way  that  there  is  not  the 
slightest  interference  with  the  proceedings  in  progress  nor 
even  awareness  by  the  participants  . . . that  they  are  being 
televised.”  Jan.  18  New  York  Herald  Tribune  carried 
salient  excerpts  from  majority  and  minority  reports,  plus 
editorial  urging  public  give  careful  consideration  to 
question. 

Announcement  that  third  Russian  TV  station  would 
soon  begin  operation  in  Kiev  prompted  this  editorial  retort 
in  New  York  Times:  “Before  the  [propaganda]  deluge 
begins  ...  3 footnotes  are  in  order:  First,  the  station 

was  supposed  to  be  completed  under  the  fourth  5-Year- 
Plan  before  1951  . . . Second,  that  some  plan  called  for  a 
fourth  TV  station  to  be  opened  in  Sverdlovsk,  but  that  still 
remains  for  the  future.  Third,  this  ‘decadent  bourgeois 
country’  has  108  TV  stations  without  benefit  of  socialism, 
economic  planning  or  even  ‘the  invincible  genius  of  Com- 
rade Stalin’.”  Soviets  are  far  behind  U.S.  in  receiving 
equipment,  too.  Two  TV  sets  are  being  marketed,  both 
table  models.  Standard  set  is  about  7-in.,  sells  for  $300; 
“luxury”  model  has  9-in.  screen,  10-in.  speaker,  AM  and 
shortwave  radio,  costs  $600.  New  19-in.  model  reportedly 
is  in  production  but  not  yet  on  sale.  There’s  real  receiver 
shortage  in  Soviet  Union,  according  to  reports  of  Ameri- 
cans there,  with  demand  far  higher  than  supply.  But 
there’s  no  information  on  receiver  production. 

First  TV  actor  to  appeal  to  Actors  Equity  and  TV 
Authority  because  of  loss  of  job  stemming  from  listing  in 
Red  Channels,  Philip  Loeb  has  gained  backing  of  union 
members.  Loeb  played  Jake,  father  of  the  family,  in  The 
Goldbergs.  Show  was  dropped  from  CBS-TV  last  spring  by 
General  Foods,  is  due  to  resume  on  NBC-TV  Feb.  4 Mon.- 
Wed.-Fri.  with  Vitamin  Corp.  sponsoring  Mon.,  Ekco  Prod- 
ucts Wed.,  Necchi  Sewing  Machine  Sales  Fri.  Equity  Jan. 
11  voted  180-3  that  its  council  list  The  Goldbergs  as  “un- 
fair,” urged  TVA  to  do  same.  TVA’s  board  Jan.  14  en- 
dorsed special  committee’s  recommendation  that  3 persons, 
connected  neither  with  union  nor  TV  industry,  serve  on 
commission  to  give  Loeb  “fair  and  impartial  hearing.” 
Vitamin  Corp.  president  Morton  Edell  said  Jan.  14  that  his 
firm  had  nothing  to  do  with  dropping  Loeb  from  cast, 
merely  took  program  as  offered  by  NBC. 

Jan.  1 sets-in-use  reported  since  NBC  Research’s  cen- 
sus of  Dec.  1 (Vol.  7:51):  Greensboro  97,605,  up  22,605; 
St.  Louis  363,000,  up  15,000;  Washington  324,375,  up  12,375; 
Houston  116,000,  up  8000;  Omaha  111,495,  up  7495;  Rich- 
mond 105,258,  up  6458;  Norfolk  97,606,  up  6406;  Memphis 
115,083,  up  6083;  Utica  64,000,  up  4000;  Dallas-Ft.  Worth 
148,892,  up  3892;  Cleveland  567,692,  up  19,692;  Kansas 
City  180,775,  up  10,775;  New  Orleans  78,377,  up  5777; 
Johnstown  132,732,  up  5732;  Milwaukee  305,537,  up  11,537. 

Coaxial-microwave  networks  are  featured  in  Bell  Sys- 
tem’s 30th  anniversary  issue  of  Telephone  Almanac,  which 
notes  that  electronic  route  follows  historic  pony  express 
trail.  Almanac  also  describes  communications  “firsts,”  in- 
cluding 1927  TV  demonstration  by  Bell  Labs. 


National  Community  Antenna  Assn,  was  formed  Jan. 
16  when  19  operators  of  the  systems  for  feeding  distant 
TV  signals  to  homes  via  wire  met  in  Pottsville,  Pa.  Mar- 
tin F.  Malarkey  Jr.,  president  of  new  group  and  head  of 
local  Trans-Video  Corp.  (Vol.  7:21),  reports  membership 
of  28,  with  104  inquiries  on  file.  Organization’s  first  jobs 
are  to  study  NPA-materials  situation,  arrange  technical 
information  exchange,  consider  possible  FCC  and  state 
utility  commission  regulations.  Other  officers:  Claude 
Reinhart,  Palmerton,  Pa.,  v.p.;  George  Bright,  Lansford, 
Pa.,  secy.;  Elwood  Boyer,  Tamaqua,  Pa.,  treas.  Directors: 
J.  Holland  Rannells,  Biuefield,  W.  Va.;  Clyde  B.  Davis, 
Wilkes-Barre,  Pa.;  Bruckner  Chase,  Memphis,  Tenn.;  Har- 
old Griffith,  Harrisburg,  Pa.;  Gerard  B.  Henderson  Carmel, 
Cal.;  Kenneth  Chapmann,  Honesdale,  Pa.;  A.  J.  Malin, 
Rochester,  N.  H. 

New  German-made  coaxial  cable,  said  to  have  many 
advantages  over  conventional  transmitter-to-antenna  trans- 
mission lines  for  microwave  use,  is  now  being  imported  by 
Phelps  Dodge  Copper  Products  Corp.  Company  also  plans 
to  make  cable  in  U.  S.  within  6 months,  is  gathering  know- 
how from  manufacturer  Felten  & Guilleaume  Carlswerk, 
Cologne.  Cable  comprises  extruded  aluminum  outer  con- 
ductor and  polystyrene  foil  helix  wound  around  central 
copper  core,  is  designed  for  1000-10,000  me  range  but  may 
have  possibilities  for  uhf  TV.  November  Tele-Tech  Maga- 
zine article  gives  full  description  of  cable,  points  to  these 
features:  (1)  Can  be  made  in  any  desired  lengths,  up  to 
6-in.  diameter.  (2)  Flexibility  permits  elimination  of  joints. 

(3)  Use  of  air  insulator  eliminates  pressurized  gas. 

(4)  Light  weight  simplifies  installation. 

“It  [TV]  is  a merciless  medium  that  far  more  than 
radio  exposes  the  weaknesses,  the  pomposities  and  hollow- 
ness of  those  who  venture  before  it,”  writes  columnist 
Marquis  Childs.  “Senator  Robert  A.  Taft  is  judged  by 
many  to  have  a poor  TV  personality,  seeming  to  talk  down 
to  his  audience  with  the  strong  implication  in  his  manner 
that  anyone  who  disagrees  with  him  must  be  stupid.  But 
does  this  kind  of  prejudice  mean  that  glib  actors  and  slick 
performers  are  to  get  the  nod  from  the  mass  audience? 
The  revolution  brought  about  by  the  new  medium  of  com- 
munication has,  of  course,  only  begun  . . .” 

FCC  is  buying  color  signal  generating  equipment  from 
Telechrome  Inc.,  88  Merrick  Rd.,  Amityville,  Long  Island, 
expects  delivery  in  a week.  Telechrome,  headed  by  ex- 
Hazeltine  engineer  J.  R.  Popkin-Clurman,  had  submitted 
lowest  bid — just  under  $10,000 — for  gear  to  originate  sig- 
nals for  any  system.  Additional  circuitry  is  needed  to 
supply  full-fledged  signal  for  various  systems,  will  be  built 
by  Commission  Laboratory  personnel.  Laboratory  has  2 
RCA  tri-color  tubes,  is  making  sets  to  operate  them. 

Most  ambitious  theatre-TV  project  yet  is  tentative 
deal  between  Theatre  Guild  and  United  Paramount  Thea- 
tres for  experimental  series  of  dramas  to  be  closed-cir- 
cuited  beginning  this  spring  to  TV-equipped  theatres. 
Pilot  production,  Theatre  Guild  announced  this  week,  will 
probably  be  George  Bernard  Shaw’s  St.  Joan,  currently 
playing  limited  engagement  at  Century  Theatre,  with  Uta 
Hagen  in  lead.  Plans  call  for  televising  direct  from  stage. 

Dancer-Fitzgerald-Sample  Inc.  reports  it  led  all  ad 
agencies  in  gross  TV-radio  billings  for  1951,  with  $21,334,- 
172.  Its  figures  showed  others  as  follows:  Young  & Rubi- 
cam,  $18,356,745;  BBDO,  $15,056,657;  Benton  & Bowles, 
$13,043,067;  J.  Walter  Thompson,  $12,813,868;  Wm.  Esty, 
$10,967,224;  Cunningham  & Walsh,  $8,593,080;  Leo  Bur- 
nett, $8,496,643;  Compton,  $7,921,081;  McCann-Erickson, 
$6,582,448. 

FCC’s  study  of  oscillator  radiation  of  TV  and  FM  sets 
and  means  for  reducing  its  severity  will  be  issued  shortly, 
probably  in  paper  to  be  published  in  technical  journal. 


7 


UNHAPPY  “SPOUSE”  of  its  youthful  marriage  to 
Paramount  Pictures,  DuMont  took  up  all  of  first 
week  of  FCC-ordered  Paramount  hearing  (Vol.  7:32  et  seq) 
in  effort  to:  (1)  Prove  Paramount  doesn’t  control  DuMont, 
as  FCC  has  long  claimed  it  does.  (2)  Convince  Commis- 
sion that  DuMont  is  an  exemplary  TV-station  licensee. 
(3)  Persuade  or  force  Paramount  to  divest  itself  of  hold- 
ings in  DuMont  and  thus  satisfy  FCC  once  and  for  all. 

DuMont’s  case  continues  next  week;  at  its  conclusion, 
hearing  recesses  until  Feb.  4— though  slow  progress  this 
week  prompted  examiner  Leo  Resnick  to  comment  that 
DuMont  portion  may  run  right  through  proposed  recess. 
The  Feb.  4 phase  goes  into  “monopoly”  questions,  since 
FCC’s  final  decision  on  that  point  will  largely  determine 
whether  proposed  ABC-United  Paramount  Theatres  merger 
(Vol.  7:21)  goes  through  and  whether  CBS  can  acquire 
Chicago’s  WBKB  from  UPT  for  $6,000,000. 

How  much  success  DuMont  is  achieving  in  “divorce- 
ment” objective,  won’t  be  known  for  some  time,  though 
DuMont’s  purpose  in  getting  on  stand  first  is  to  enable 
Commission  to  decide  quickly  whether  company  is  free  to 
apply  for  TV  stations  in  addition  to  3 it  now  owns. 

To  prove  lack  of  Paramount  control,  DuMont  pre- 
sented series  of  witnesses,  in  every  major  activity  of 
company,  who  stated  that  Paramount  never  ordered  or 
vetoed  any  DuMont  action. 

First  on  stand  was  DuMont  secretary  Bernard  Good- 
win, who  is  also  Paramount  production  mgr.  of  shorts.  He 
said  that  Paramount’s  3 directors  on  DuMont  board,  repre- 
senting all  560,000  shares  of  Class  B stock,  never  out- 
voted the  other  5 directors,  headed  by  Dr.  Allen  B.  Du- 
Mont, who  represent  1,801,054  Class  A shares  (Dr.  Du- 
Mont holding  54,400).  In  fact,  he  said,  whole  board  usually 
voted  unanimously,  in  accordance  with  Dr.  DuMont’s  views. 
Only  kind  of  action  requiring  concurrence  of  B stock- 
holders, Goodwin  said,  was  change  in  by-laws. 

Dr.  DuMont  sketched  company’s  manufacturing-tele- 
casting  development,  said  that  Paramount  never  controlled 
its  decisions  (“it  was  primarily  an  investor”),  stated  that 
network  has  suffered  severely  in  competition  with  others 
because  of  inability  to  acquire  more  stations  of  its  own. 


He  said  Paramount’s  total  investment  was  $164,000  when 
company  was  in  need  of  funds  in  1938,  and  told  how  he  had 
offered  as  much  as  $12,000,000  for  Paramount’s  stock 
(worth  about  $10,000,000  at  current  quotations).  Para- 
mount wouldn’t  accept  cash,  evidently  for  tax  reasons. 

Just  3 days  before  hearing,  Dr.  DuMont  wrote  Para- 
mount president  Barney  Balaban,  asking  that  2 Paramount 
directors  resign,  which  would  completely  eliminate  any 
question  about  control. 

Research  v.p.  Dr.  Thomas  T.  Goldsmith  listed  technical 
contributions  of  company,  then  asserted  Paramount  had 
no  part  in  them.  In  turn,  he  said,  DuMont  has  had  no 
hand  in  Paramount’s  Lawrence  tri-color  tube,  Telemeter 
system  of  subscription  TV  and  the  like. 

For  the  network,  gen.  mgr.  Chris  Witting  and  pro- 
gram director  James  Caddigan  reported  that  Paramount 
contributed  nothing  that  couldn’t  be  acquired  by  others, 
that  DuMont  got  no  special  concessions  on  film,  etc. 

A key  question  in  hearing  is  matter  of  Boston  TV  ap- 
plications. DuMont  applied  there  in  1945;  Paramount  ap- 
plied shortly  afterward,  and  DuMont  withdrew.  FCC 
counsel  Fred  Ford  brought  matter  up  repeatedly  in  effort 
to  determine  whether  DuMont’s  withdrawal  resulted  from 
Paramount  “control.” 

Though  there’s  manifestly  no  love  lost  between  the 
companies,  no  acrimony  appeared  in  week’s  sessions,  since 
Paramount,  too,  wants  to  convince  FCC  that  it  doesn’t 
control  DuMont  and  is  thus  entitled  to  more  stations.  Even 
more  important,  it  has  job  of  satisfying  Commission  that 
it  retains  no  “taint”  of  old  Paramount  Pictures  Inc.,  which 
Supreme  Court  held  to  be  monopolistic  and  which  was 
split  into  present  movie-producing  Paramount  Pictures 
Corp.  and  theatre-owning  United  Paramount  Theatres  Corp. 

Commission  this  week  finally  ruled  against  permitting 
Partmar  Corp.,  et  al.,  and  WSAY,  Rochester,  to  intervene 
in  hearing — though  they  may  offer  witnesses.  Partmar 
owns  St.  Louis  and  Los  Angeles  theatres,  contends  ABC- 
UPT  merger  would  further  monopoly.  WSAY  contends 
ABC  (and  other  networks)  have  been  monopolistic.  Comr. 
Jones  issued  20-page  dissent,  claiming  it’s  Commission’s 
duty  to  permit  intervenoi’s  to  assist  FCC  in  its  anti-trust 
responsibilities. 


Personal  Notes:  Dwight  D.  I)oty  Jan.  14  resigned  as 
chief  of  FCC’s  renewal  & transfer  div.,  joined  Haley,  Mc- 
Kenna & Wilkinson,  Washington  law  firm;  taking  his  place 
on  acting  basis  is  Walter  R.  Powell  . . . Richard  H.  Jones 
resigned  as  gen.  mgr.  of  WJBK  & WJBK-TV,  Detroit,  and 
James  E.  Bailey  resigned  as  gen.  mgr.  of  WAGA  & WAGA- 
TV,  Atlanta,  both  Storer  stations  . . . Robert  L.  Hammett 
has  resigned  partnership  in  Dallas  consulting  engineering 
firm  of  A.  Earl  Cullum  Jr.  to  return  to  San  Francisco, 
where  he  has  opened  consulting  engineering  offices  at  230 
Bankers  Investment  Bldg,  (telephone  Sutter  1-7545)  . . . 
Russell  Furse,  movie  and  TV  producer,  named  mgr.  of 
CBS-TV  program  dept.,  succeeding  E.  Carlton  Winckler, 
now  mgr.  of  production  in  operations  dept.  . . . Richard 
Grey  named  production  operations  mgr.,  Forrester  Mashbir 
promoted  to  sports  director,  KTTV,  Los  Angeles  . . . 
James  T.  Aubrey,  KTTV  sales  mgr.,  joins  KNXT  in  same 
position,  succeeding  Robert  B.  Hoag,  now  with  CBS-TV 
Spot  Sales  . . . John  Bradley  promoted  to  national  adver- 
tising mgr.,  Don  Lee  TV,  John  Reynolds  succeeding  him 
as  sales  mgr.  . . . Roland  D.  Irving  succeeds  E.  W.  Malone 
as  promotion  mgr.,  KRON-TV,  San  Francisco  . . . Clarence 
H.  Bracey,  ex-gen.  mgr.,  Vv’HOO,  Orlando,  Fla.,  this  week 
joined  ABC-TV  Spot  Sales  . . . William  B.  Ogden,  ex-ABC 
and  LeValley  Agency,  and  Walter  B.  Dunn,  ex-Headley- 
Read,  have  joined  Chicago  and  New  York  offices,  respec- 


tively, of  H-R  Representatives  Inc.  . . . Robert  E.  Healy, 
Colgate  adv.  v.p.  handling  its  TV-radio  accounts,  has  re- 
signed as  of  Feb.  1 . . . Lloyd  Smithson  promoted  to  pro- 
gram director,  WKRC-TV,  Cincinnati  . . . Margaret  Cuth- 
bert,  handling  public  affairs  for  NBC  for  about  20  years, 
is  retiring  . . . John  Mulvahill,  TV  chief,  resigning  from 
General  Artists  Corp.  . . . Gene  Wyatt,  from  ABC-TV, 
joining  packager  Bernard  L.  Schubert  as  TV-radio  sales 
director  . . . Miss  Lee  Hart  resigns  from  BAB  to  make 
home  in  Hollywood  . . . John  P.  Cleary  promoted  to  Eastern 
program  director  and  production  mgr.,  NBC  radio  . . . 
Ed  McKenzie,  known  on  WJBK  as  Jack  the  Bellboy  and 
holding  title  of  asst,  mgr.,  has  resigned  to  join  WXYZ  & 
WXYZ-TV,  Detroit  . . . Robert  M.  Dooley,  ex-sales  mgr., 
WOW  & WOW-TV,  Omaha,  Feb.  1 becomes  sales  mgr., 
New  York  office  of  Blair-TV  Inc. 

James  T.  Milne,  46,  gen.  mgr.  of  WNIIC  & WNHC-TV, 
New  Haven,  died  unexpectedly  Jan.  12  of  a heart  attack  at 
his  home.  Born  in  Scotland,  “Jimmy”  Milne  came  to  this 
country  at  age  8,  had  stage  experience  before  working  for 
WIOD,  Miami;  WBBM,  Chicago;  WICC,  Bridgeport,  then 
managing  WELI,  New  Haven,  and  WNAB,  Bridgeport. 
He  was  one  of  the  founders  of  WNHC-TV  in  1948. 

Charles  Collingwood,  CBS  newsman,  takes  leave  of 
absence  to  become  special  asst,  to  W.  Averell  Harriman, 
director  of  Mutual  Security  Agency,  handling  information. 


INVENTORY  UP,  JANUARY  BUYING  HIATUS:  TV  inventory  at  factories  .jumped  to  239,700 
units  as  of  Jan.  II,  according  to  RTMA  weekly  report,  up  some  63,000  from  176,857 
figure  for  just  one  week  earlier.  It  was  first  time  in  23  straight  weeks  there  has 
been  no  diminution  of  inventories  to  report. 

Figure  might  be  ominous  if  it  weren't  for  fact,  as  explained  at  RTMA,  that 
dealers  usually  don't  take  shipments  until  after  the  January  shows.  It's  too  early 
to  say  it  means  real  stoppage  of  buying;  and  the  jump  is  meaningless  if  it  merely 
reflects  pileup  of  new  models  and  slowdown  of  shipments  while  manufacturers  are  busy 
showing  those  models  at  the  Chicago  furniture  marts  and  their  distributor  meetings. 

TV  production  jumped  to  102,684  as  of  Jan.  11  from  preceding  week's  69,198 
(Vol.  8:2),  so  it  seems  to  be  returning  to  November-December  weekly  levels.  Radio 
output  was  175,981  units,  up  from  93,499;  radio  inventory  287,798,  up  from  283,545. 
Jan.  11  week's  radios  were  80,881  home,  22,597  portable,  22,819  clock,  47,684  auto. 


* * * 

Whether  the  more  than  100, 000-per-week  output  level  is  maintained  in  ensuing 
weeks  depends  on  (1)  rate  of  depletion  of  the  1,500,000  or  so  TVs  believed  to  be  in 
all  trade  pipelines  as  of  end  of  year;  (2)  effect  of  materials  cuts  — will  they  dig 
into  TV  capacity  as  seriously  as  govt,  experts  think  (Vol.  8:1-2)?  And,  of  course, 
it  goes  without  saying  that  the  key  factor  is  consumer  demand. 

With  regard  to  materials  cuts  for  defense  needs,  President  Truman  in  his 
Economic  Report  to  Congress  this  week  stated: 

"Household  appliances,  radios,  and  television  sets  must  also  be  cut  back 
from  recent  levels.  Current  production  of  most  metal-using  durables  will  be  below 
the  level  of  the  1947-49  period.  But,  with  very  high  existing  stocks  of  these  dur- 
ables in  the  hands  of  consumers,  supplies  will  be  ample  to  meet  essential  needs." 

* * * * 


There's  no  shortage  of  components,  say  the  manufacturers,  and  many  are  more 
confident  than  the  NPA  experts  that  the  output  of  TVs  will  not  have  to  be  cut  much. 
They  think  the  govt,  folk  too  inclined  to  underestimate  the  ability  of  the  manufac- 
turers to  conserve  and  substitute.  They  recall  dire  forecasts  last  winter,  too,  as 
to  the  availability  of  raw  materials  and  ability  to  produce. 

RTMA  directors  took  informal  poll  last  November,  arrived  at  average  "guess- 
timate" of  4,440,000  TVs  and  10,900,000  radios  for  this  year's  output.  But  Admiral's 
Ross  Siragusa  thinks  the  industry  can  produce  as  many  TVs  as  last  year  (5,250,000), 
which  is  thinking  also  of  several  Philco  topkicks.  RCA's  Frank  Folsom  is  on  record 
as  guessing  4-4,500,000;  Emerson's  Ben  Abrams,  not  over  4,000,000;  Hallicraf ters ' 
William  Halligan,  about  4,000,000;  Crosley's  John  Craig,  4,500,000.  RTMA  chairman 
Robert  Sprague  says  minimum  of  4,000,000  and  maximum  of  5,000,000. 

5jC  :J<  % 

On  these  points  there's  agreement  among  the  manufacturers  generally,  as  re- 
ported to  NARDA's  Chicago  convention  this  week  by  RTMA  president  Glen  McDaniel: 

(1)  TV  inventories  will  be  lower  and  more  realistic  this  year  than  last. 

(2)  Consumer  purchasing  is  more  stable,  probably  will  continue  so,  with 
fewer  peaks  and  valleys  than  1951. 

(3)  While  shortages  may  make  selling  easy  before  end  of  year,  business  as 
whole  will  be  highly  competitive  and  salesmanship  may  make  difference 
between  profit  and  loss  for  the  dealer. 

(4)  Military  production  of  radio  and  electronics  equipment  will  not  halt 
the  manufacture  of  TV  and  radio  receivers. 

"As  to  the  outlook  for  critical  materials  in  1952,"  said  McDaniel,  "I  can 
only  call  attention  to  the  public  statements  of  top  defense  officials  who  have  said 
that  the  pinch  on  civilian  goods  will  get  tighter  before  it  begins  to  ease  up." 

- 8 - 


- 9 - 


Topics  & Trends  oi  TV  Trade:  Though  27-in.  tube  has 

been  announced  by  Zenith-owned  Rauland  Corp.,  it’s 
doubted  that  tube  will  appear  in  new  sets  for  some  months 
— perhaps  not  until  mid-year.  It’s  pointed  out,  for  ex- 
ample, that  manufacturers  of  metal  cones  for  the  rec- 
tangular tube  have  yet  to  fix  on  final  design,  start  regular 
production.  Rauland  designates  tube  the  27QPA,  says  it 
has  390-sq.  in.  picture  area,  90-degree  deflection  and  is 
shorter  than  standard  20-in.  Admiral  is  first  set  maker  to 
report  readiness  to  put  tube  in  set  (Vol.  8:1),  though  it  can 
be  assumed  most  others  will  use  it  when  demand  appears. 
Advantage  of  tube  is  that  it  approaches  30-in.  in  picture 
area  but  has  much  less  bulk. 

* * * * 

Reflecting  confused  pricing  situation  at  Chicago  shows 
(Vol.  8:2),  Westinghouse  this  week  repriced  its  new  line, 
reducing  list  prices  but  like  many  major  competitors  quot- 
ing excise  tax  and  wai-ranty  extra.  Line  comprises  these 
tables:  16-in.  plastic  $200,  17-in.  mahogany  $255,  blonde 
$265,  21-in.  mahogany  $300.  New  consoles  are  17-in.  ma- 
hogany $300,  blonde  $320;  three  21-in.  sets,  mahogany 
$360,  blonde  $380,  full-door  mahogany  $425.  Line  is  topped 
with  24-in.  three-quarter-door  mahogany  $569.50. 

Prices  of  Sylvania’s  new  line  include  tax,  but  war- 
ranty is  $11  extra  on  14-in.,  $13  on  17-in.,  $15  on  20-in. 
Line  starts  with  14-in.  mahogany  table  at  $230.  The  17-in. 
sets  are  mahogany  table  $280,  open-face  mahogany  $300  & 
$370,  blonde  $380,  mahogany  with  doors  $410,  blonde  $420, 
mahogany  with  uhf  converter  $470,  mahogany  combina- 
tions $500  & $580,  blonde  $600.  New  20-in.  sets  are  ma- 
hogany tables  $300,  $330  & $370,  open-face  mahogany  $400 
& $480,  blonde  $500,  mahogany  with  uhf  converter  $530, 
mahogany  with  doors  $510. 

Packard-Bell’s  line  of  14  new  sets  was  shown  this 
week  in  Los  Angeles.  The  17-in.  sets  are  mahogany  table 
$250,  blonde  $260,  open-face  mahogany  $290,  blonde  $305, 
full-door  mahogany  $320,  blonde  $335.  The  20-in.  are  open- 
face  mahogany  $320,  blonde  $335,  full-door  mahogany  $350, 
blonde  $365,  mahogany  combination  $495,  blonde  $520.  The 
21-in.  sets  are  mahogany  console  $400,  blonde  $420,  ma- 
hogany combination  $595,  blonde  $620.  The  24-in.  sets  are 
mahogany  console  $550,  blonde  $575.  Parts  warranty  on 
17-in.  is  $10,  on  20  and  21-in.  $12.50,  on  24-in.  $15. 

Olympic  announced  prices  this  week  on  9 new  sets, 
featuring  local-long  distance  switch.  Prices  include  tax, 
warranty  extra.  Line  comprises  17-in.  mahogany  table 
$220,  blonde  $230,  open-face  mahogany  console  $260;  21-in. 
mahogany  table  $260,  open-face  mahogany  console  $300, 
full-door  mahogany  $350,  blonde  $370,  mahogany  AM-FM- 
phono  $490,  blonde  $510. 

Stromberg-Carlson  unveiled  its  new  line  this  week  in 
Chicago  and  Rochester.  Prices  include  tax,  warranty 
extra.  Its  17-in.  sets  are  table  $250,  full-door  mahogany 
$395,  blonde  $415,  hand-decorated  $445.  New  21-in.  sets 
are  mahogany  table  $329.50,  open-face  mahogany  $395, 
three-quarter  door  mahogany  $465. 

* * * * 

Lion  Mfg.  Corp.,  Chicago  electrical-device  maker  and 
govt,  contractor,  announces  it  will  begin  making  home  TV 
sets  under  Lion  brand  name  in  time  for  July  Chicago  Fur- 
niture Mart.  Raymond  T.  Maloney  is  president;  Paul 
Eckstein,  ex- Stewart- Warner  and  Westinghouse,  recently 
with  Hallicrafters,  is  TV  div.  mgr. 

Allowance  on  old  picture  tubes,  from  $2.25  for  12-in. 
to  $5.26  for  21-in.,  is  being  granted  to  dealers  by  Sylvania 
in  new  “glass  allowance  program”  being  administered  by 
H.  H.  Rainier,  mgr.  of  distributor  sales;  new  tube  must 
be  purchased  to  get  credit  for  each  one  turned  in. 


Trade  Miscellany:  Westinghouse  following  example  of 
GE’s  Electronics  Park  in  Syracuse  in  planning  to  set  up 
new  research  laboratories  “with  a university  atmosphere”; 
it’s  negotiating  for  72-acre  plot  in  Churchill  Borough,  near 
Pittsburgh,  to  replace  present  Forest  Hills  labs  . . . Syl- 
vania has  purchased  A.  W.  Franklin  Mfg.  Co.  (electrical 
sockets  & other  components)  and  Franklin  Airloop  Corp. 
(die  stamping),  both  Long  Island  City,  N.  Y.,  to  be  op- 
erated as  units  of  its  Parts  Div.  . . . Sylvania  has  also 
optioned  plant  of  Blair  Park  Furniture  Mfg.  Co.,  High 
Point,  N.  C.,  for  purchase  at  $450,000  or  5-year  lease;  op- 
tion expires  Jan.  31,  decision  up  to  board  meeting  Jan.  24 
. . . Admiral  has  purchased  Molded  Products  Corp.,  Chicago 
(plastics  molder)  which  produces  approximately  150,000 
TV-radio-phono  cabinets  annually. 

Merchandising  Notes:  Westinghouse  district  mgr. 
R.  H.  McMann  estimated  12,000,000  families  still  without 
TV  receivers  living  within  range  of  existing  stations — 
speaking  at  New  York  showing  of  company’s  new  sets 
this  week  . . . DuMont’s  Ernest  Marx  says  4-5,000,000  sets 
are  more  than  4 years  old,  have  screens  of  less  than  14-in., 
offering  ripe  market  . . . Hallicrafters  Wm.  Halligan 
quoted  in  Jan.  15  Wall  Street  Journal  as  saying:  “Our 
markets  are  getting  pretty  well  worn  out.  We  figure  when 
80%  of  the  homes  in  an  area  have  sets,  we  have  reached 
saturation.  In  New  York,  Philadelphia,  Chicago  and  some 
of  the  other  big  centers  we  are  close  to  67%  right  now. 
That  doesn’t  leave  far  to  go”  . . . Magnavox  including  one- 
year  factory  guarantee  of  picture  tubes  in  its  sets  at  no 
added  cost  to  retailer  or  purchaser;  this  is  in  addition  to 
90-day  parts  warranty  . . . Matching  base  now  included  in 
$350  price  (Vol.  8:1)  of  Admiral’s  new  21-in.  sets  with 
built-in  AM  radio  (Models  521M16  & 521M17)  . . . Hoffman 
Sales  Corp.  named  exclusive  So.  California  distributor  for 
Jerrold. 

* * * * 

Trade-practice  rules  for  TV-radio  industry  (Vol.  7:51) 
headed  toward  final  Federal  Trade  Commission  hearing 
stage,  possibly  in  March,  after  meeting  of  All-Industry 
Committee  on  Trade  Practice  Rules  this  week  in  Washing- 
ton. Committee  reviewed  all  rules,  made  some  changes, 
will  make  recommendations  to  FTC  in  about  a week.  At- 
tending meeting:  L.  B.  Calamaras,  National  Electronic 
Distributors  Assn.,  chairman;  Glen  McDaniel  & Ray  Don- 
aldson, RTMA;  Henry  B.  Weaver,  Philco;  Jack  Harvey, 
Sylvania;  Will  Osterling  & Charles  P.  Baxter,  RCA;  Doug- 
las Day  & Robert  B.  McLaughlin,  DuMont;  Mort  Farr  & 
H.  B.  Price  Jr.,  National  Appliance  and  Radio  Dealers 
Assn.;  Fred  Walker,  dealer  of  Alexandria  and  Arlington, 
Va.;  George  Wedemeyer  & W.  D.  Jenkins,  NED  A;  Max 
Epstein  & Peter  Chanko,  New  York  distributors. 

Plan  to  tighten  curb  of  false  advertising  of  TVs  and 
appliances  in  New  York  (Vol.  7:47)  was  offered  this  week 
by  Better  Business  Bureau.  Voluntary  system  goes  into 
effect  Feb.  1,  strengthens  enforcement  standards  set  in 
1950.  New  advisory  panel  of  3 advertisers,  a non-adver- 
tiser and  a distributor  will  discuss  with  Bureau  current 
ad  practices,  hold  hearings  when  advertiser  disputes  viola- 
tion charges.  Plan  also  makes  advertiser  responsible  for 
providing  proof  to  back  up  ad  claims. 

* * * * 

Canadian  RTMA  reports  35,719  TVs  sold  for  $18,573,- 
207  during  first  11  months  of  1951,  inventories  totaling 
17,647  as  of  Nov.  30.  Toronto-Hamilton  area  took  40%  of 
11  months  sales,  Windsor  34%.  November  sales  totaled 
5894  units  sold  for  $2,999,309,  compared  with  5182  in  Oc- 
tober (Vol.  7:48).  Toronto-Hamilton  area  took  43%  of 
Nov.  sales,  Windsor  29%,  Niagara  Peninsula  21%.  Over- 
all cumulative  total  (from  start  of  count)  came  to  73,542 
valued  at  $34,849,790. 


10  - 


Mobilization  Notes:  Unexpected  windfall  of  steel  will 

go  to  TV-radio  and  other  consumer  goods  manufacturers 
in  second  quai'ter.  NPA  has  found  it  can  ration  to  them 
about  10%  more  steel  than  it  originally  anticipated. 
Therefore,  most  manufacturers  of  civilian  goods  will  re- 
ceive in  second  quarter  50%  of  the  amount  of  steel  they 
used  during  average  quarter  in  first-half  1950 — the  same 
amount  they  received  for  current  first  quarter  1952 — 
rather  than  45%  as  originally  planned  (Vol.  8:2). 

Final  determinations  of  other  controlled  materials  fox- 
consumer  goods  industi-ies  panned  out  as  we  predicted  last 
week  (Vol.  8:2):  brass  mill  products  30%  of  base  pex-iod 
use  (vs.  35%  in  first  quarter);  wire  mill  products  35% 
(vs.  30%);  copper  foundry  30%  (vs.  35%);  aluminum  30% 
(vs.  35%). 

There’s  more  good  news  for  some  electronics  manu- 
facturers in  sux-plus  of  chrome-bearing  stainless  steel. 
NPA  Electronics  Div.  is  notifying  manufactui-ers  that 
wherever  they  can  show  that  use  of  chrome-beai’ing  stain- 
less will  save  metals  that  are  more  critical — especially 
brass,  aluminum  or  nickel — they  may  be  allotted  extra 
ration  of  stainless. 

For  example:  Glass  TV  picture  tubes  have  nickel  alloy 
“button”  for  high-voltage  lead.  Metal-cone  tubes  don’t  use 
nickel  for  this  purpose.  Therefoi-e,  NPA  has  offered  to 
allot  stainless  steel  in  order  to  conserve  the  extx-a  nickel 
required  in  the  glass  tubes.  NPA  estimates  12,000  lbs.  of 
the  stainless  would  be  required  to  make  1000  metal-cone 
pictux-e  tubes,  and  result  in  saving  of  just  1.75  lbs.  of 
precious  nickel  per  1000  tubes.  Another  use  for  the 
chrome-bearing  stainless  will  be  as  substitute  for  brass  in 
auto  x-adio  antennas. 

^ s*c  ❖ * 

Largest  certificate  of  necessity  for  govt,  tax  aid  in 
expansion  of  electronic  and  related  productive  capacity 
granted  Dec.  3-Dec.  21  went  to  Westinghouse  for  electronic 
tube  plant  at  Bath,  N.  Y.,  to  cost  $6,850,000,  of  which  65% 
is  to  be  written  off  in  5 years  for  tax  purposes.  Sperry 
Corp.  received  6 certificates  for  electronic  production, 
totaling  $7,099,865,  amortized  at  65%.  Its  projects  are  at 
Gx-eat  Neck,  Long  Island  City  and  Nassau,  N.  Y.,  and 
DPA  listed  them  for  electronic  equipment,  ordnance  and 
scientific  precision  instruments.  GE  received  5 certificates 
covering  $3,763,438  in  expansion  of  tube  plant  at  Owens- 
boro, Ky.,  tube  machinery  at  Rotterdam,  N.  Y.,  ordnance 
at  Schenectady,  transformers  at  Danville,  111.,  research  & 
development  in  Syracuse,  all  amortized  at  65%. 

Other  cei’tifieates  issued  by  DPA  for  expansion  of 
electronic  and  related  plants:  Hoffman  Radio,  El  Monte, 
Cal.,  $2,400,000  (45%  amortization);  Allen-Bradley  Co., 
Milwaukee,  $634,767  (65%);  Sylvania,  tubes  at  Montours- 
ville,  Pa.  & Seneca,  N.  Y.  and  ordnance  at  Warren,  Pa., 
$558,456  (65%);  Hickok  Electrical  Instrument  Co.,  Cleve- 
land, $345,834  (65%);  Standard  Transformer  Co.,  Chicago, 
$339,948  (65%);  Stupakoff  Ceramic  Co.,  Latrobe,  Pa., 
$286,836  (65%);  Bomac  Labs  Inc.,  Beverly,  Mass.,  $250,000 
(65%);  Western  Electric,  Winston-Salem,  N.  C.,  $191,242 
(70%);  Tektronix  Inc.,  Portland,  Ore.,  $180,000  (35%); 
A.  B.  Dick  Co.,  Chicago,  $176,736  (65%);  Edo  Corp.,  Col- 
lege Point,  N.  Y.,  $175,534  (70%);  W.  K.  Reisner  Mfg. 
Co.,  Hagerstown,  Md.,  aircraft  electronic  equipment,  $141,- 
319  (70%);  Sonotone  Corp.,  Elmsfox-d,  Mass.,  tubes,  $130,- 
060  (65%);  Boonton  Radio  Corp.,  Parsippany,  N.  J.,  $110,- 
014  (70%);  Davis  Tool  & Engineering  Co.,  Detroit,  $102,- 
885  (70%);  Amei-ican  Phenolic,  Chicago,  $102,758  (65%); 
Bendix,  Towson,  Md.,  $97,910  (65%);  Mepco  Inc.,  Morris- 
town, N.  J.,  $60,000  (65%);  Diamond  Mfg.  Co.,  Wakefield, 
Mass.,  $22,566  (75%);  Daystrom  Electric  Corp.,  Pough- 
keepsie, N.  Y.,  $17,925  (75%);  Massa  Labs.,  Hingham, 
Mass.,  $8573  (80%). 


Microwave  Associates  Inc.,  22  Cummington  St.,  Bos- 
ton, has  sold  50%  of  its  common  stock  to  United  Para- 
mount Theatres  Inc.,  plans  to  expand  research,  develop- 
ment and  maixufacture  of  microwave  tubes,  components 
and  systems.  Fix-m  holds  Signal  Corps  contract  for  pilot 
run  of  magnetrons,  plans  to  develop  transistors  and  spe- 
cial crystals  for  new  uhf  TV  fx-equencies,  improved  pickup 
tubes  for  TV  camex-as,  components  for  microwave  links, 
etc.  New  px'esident  is  Dana  W.  Atchley  Jr.,  UPT  techni- 
cal research  coordinator,  with  these  other  officers:  Ves- 
sarios  Chigas,  v.p.  & treas.;  Richard  M.  Walker,  equipment 
engineering  v.p.;  Louis  W.  Roberts,  reseax-ch  v.p.  Latter 
3 are  ex-Sylvania.  Dix-ectors  include  UPT  president  Leon- 
ard H.  Goldenson,  v.p.  Robert  H.  O’Brien,  Simon  B. 
Siegel,  Jason  Rabinovitz. 

Defense  Dept,  ordered  $43  billion  wox-th  of  hard  goods 
in  the  17  months  from  Korean  outbx-eak  to  Dec.  1,  1951. 
Rough  estimate  is  that  approximately  $4.3  billion  of  this 
was  obligated  for  electronics-communications  equipment. 
In  first  5 months  of  fiscal  yeax- — July  through  November, 
1951 — militax-y  placed  ordex-s  for  $13  billion  for  hard  goods, 
or  about  $1.3  billion  for  electronics-communications. 

E 

“The  greatest  future  for  TV,”  said  Hoffman  Radio 
pi’esident  H.  Leslie  Hoffman  at  distributors  meeting  in 
Pasadena  last  week,  “is  in  the  West.  For  the  smallest 
pex-centage  of  families  are  covex-ed  by  TV  in  this  part  of 
the  country.  Such  states  as  Montana,  Idaho,  Colorado  and 
Nevada  do  not  have  any  TV  at  all,  and  only  portions  of 
Utah,  Arizona,  Washington  and  New  Mexico  are  reached 
by  TV  signals  today.  We  in  the  TV  business,  therefore, 
have  more  to  look  fox-ward  to  in  this  market  than  any- 
where else  in  the  U.  S.” 

Mort  Farr,  Upper  Darby,  Pa.,  elected  to  second  term 
as  president  of  National  Appliance  & Radio  Dealers  Assn.; 
Victor  Joerndt,  Appliance  TV  Center,  Kenosha,  Wis., 
named  secy.,  replacing  Marty  E.  Brunderman,  Bx-undernxan 
Appliance  Co.,  Chicago,  who  remains  on  board.  All  other 
officers  were  reelected,  and  new  board  members  are  Gross 
Williams,  Shrevepox-t,  La.,  and  Jack  Westley,  Milwaukee. 

November  picture  tube  sales  by  RTMA  members 
totaled  460,566,  up  slightly  from  October’s  455,636,  bring- 
ing figure  for  11  months  of  1951  to  4,062,375.  Value  of 
sales  for  November  was  $9,696,247,  for  11  months  $97,937,- 
583.  Sizes  20-in.  aixd  up  accounted  for  35%  of  Nov.  units. 

Trade  Personals:  Henry  C.  Roemer,  IT&T  director  and 

executive  v.p.  of  subsidiary  Federal  Telephoxxe  & Radio 
Co.,  named  president  of  Federal  . . . Albert  Caumont,  ex- 
electronics sales  mgr.,  International  GE,  named  RTMA 
service  mgr.,  succeeding  E.  W.  Merriam  . . . Ferdinand  W. 
Schor,  ex-Hallicrafters,  naixied  Motorola  chief  engineer  in 
charge  of  military  engineex-ing  . . . Nicholas  DeFalco  pro- 
moted to  manager  of  DuMont  receiver  quality  control  dept. 
. . . Ivor  M.  Leslie  promoted  to  v.p.  and  director  of  Cx-osley 
Radio  & Television  Ltd.,  Toronto  . . . Harold  E.  Tyler 
named  gen.  mgr.,  Setchell-Carlson  Inc.  . . . Walter  H. 
Ferneaux,  ex-gen.  mgr.,  Aerovox  Canada,  also  chief  of 
electronic  branch,  Canadian  Dept,  of  Defense,  appointed 
manufactux-ing  v.p.,  Aex-ovox  Cox-p.,  New  Bedford,  Mass. 
. . . Kenneth  A.  Hoagland  promoted  to  asst,  engineer,  Du- 
Mont CR  tube  div.,  under  Alfred  Y.  Bentley  . . . King  P. 
Ray,  ex-Daystronx  Corp.,  named  field  sales  mgr.,  Stewart- 
Warner  Electric  . . . Harold  F.  Dietz,  presideixt  of  Enxerson- 
Midstate  Inc.,  succeeds  Martin  L.  Scher,  x-esigned,  as  gen. 
mgr.  of  Emerson-New  York  Inc.  . . . Murray  Baird,  ex- 
Zenith,  named  mgr.  of  electronics  div.,  Crosley  Distributing 
Corp.,  New  York,  succeeding  Paul  Hilton,  x-esigned  . . . 
Louis  E.  Rose  promoted  from  district  mgr.  to  gen.  mgr., 
Fada  of  New  Jersey  Inc. 


11 


Financial  & Trade  Notes:  Among  officers’  and  direc- 

tors’ stock  transactions  reported  by  SEC  for  November 
1951:  Earl  E.  Anderson  sold  1G00  ABC,  holds  50C0;  T.  Earl 
Robinson  bought  100  Arvin,  holds  732;  Gordon  T.  Ritter 
bought  10  Arvin  (Oct.),  holds  624;  William  C.  Decker  sold 
1000  Corning  Glass,  holds  1541;  Benjamin  Abrams  bought 
1200  Emerson  for  trust  for  children  (Jan.),  holds  295,336 
personally  and  through  trusts  and  foundations;  Ralph  J. 
Cordiner  bought  200  GE,  holds  500;  Leicester  W.  Fisher 
sold  340  General  Instrument  (Oct.),  holds  599;  Howard  K. 
Halligan  bought  100  General  Precision  Instrument,  holds 
100;  Matthew  J.  Hickey  Jr.  bought  56  Motorola  personally, 
bought  700,  sold  1631  through  Hickey  & Co.,  holds  2500 
personally  and  600  through  Hickey  & Co.;  Barney  Balaban 
exercised  option  to  buy  30,000  Paramount  Pictures,  holds 
30,000;  Thomas  A.  Kennally  gave  40  Philco  as  gift,  holds 
19,934;  William  Fulton  Kurtz  gave  10  Philco  as  gift  (Feb.), 
holds  200;  Charles  B.  Jolliffe  bought  100  RCA,  holds  500; 
Waldo  I.  Stoddard  bought  100  Sparks-Withington  (Oct.), 
holds  100;  N.  J.  Blumberg  sold  700  Universal  Pictures 
(Oct.),  holds  none;  Decca  Records  bought  14,300  Univer- 
sal Pictures,  holds  251,800;  Hugh  Robertson  sold  200 
Zenith,  holds  1318. 

* * * * 

Emerson  reports  net  income  of  $3,592,397  ($1.85  a 
share  on  1,935,187  shares)  for  year  ended  Oct.  31,  1951  vs. 
$6,514,716  ($3.36)  in  fiscal  1950.  Profits,  net  sales  and 
earnings  before  taxes  were  all  second  highest  in  Emerson’s 
history,  first  being  record  year  of  1950.  Sales  totaled  $55,- 
797,963,  compared  with  $74,188,297  for  fiscal  1950;  earnings 
before  taxes  were  $6,875,877  vs.  $11,969,778  for  1950.  Presi- 
dent Benjamin  Abrams  said  Emerson  had  substantial  mili- 
tary orders  and  that  80%  of  its  electronic  and  mechanical 
engineers  were  engaged  in  Government  work.  Proxy  no- 
tice for  Feb.  6 stockholders  meeting  lists  these  officer- 
director  beneficial  stockholdings:  Benjamin  Abrams,  220,- 
000  shares  (salary  $60,239,  bonus  $37,500);  Max  Abrams, 
secy.-treas.  80,000  (salary  $40,090,  bonus  $28,275);  Dorman 
D.  Israel,  executive  v.p.,  1364  (salary  $32,103,  bonus 
$19,000);  Louis  Abrams,  director,  president  of  Emerson- 
New  York,  47,863;  F.  Eberstadt,  director,  banker,  1100; 
Richard  C.  Hunt,  director,  attorney,  704;  George  II.  Saylor, 
director,  retired,  484. 

Standard  Coil  Products  Co.  1951  sales  totaled  more 
than  $40,000,000,  and  net  profits  were  close  to  $2,000,000, 
reports  Wall  Street  Journal,  quoting  “source  close  to  the 
company.”  Fourth-quarter  sales  were  at  estimated  monthly 
rate  of  $4,500,000.  First  9 months  sales  topped  $27,000,000 
for  profit  of  $1,164,957,  or  79(1  a share.  Standard  and  its 
subsidiary,  Kollsman  Instrument  Corp.,  have  defense  back- 
log estimated  at  $42,000,000.  Journal  says  Kollsman  div. 
earned  $760,000  and  Standard  $975,000  in  first  11  months 
of  1951.  Reports  current  in  Wail  Street  have  it  that 
Standard  Coil  and  General  Instrument  Corp.  may  soon 
merge,  but  there’s  no  comment  from  principals.  It’s  said 
consolidation  would  be  effected  on  basis  of  5 shares  of 
Standard  Coil  for  6 of  General  Instrument. 

Of  International  Resistance  Co.’s  325,000  shares  reg- 
istered with  SEC  for  public  sale  (Vol.  8:1),  25,000  shares 
are  being  sold  by  these  stockholders:  Ernest  Searing,  presi- 
dent, holder  of  78,496  shares  (7.3%);  Charles  Weyl,  execu- 
tive v.p.,  124,116  (11.6%);  Mrs.  Harold  Pender,  99,709 
(9.3%>).  Offering  at  $5  per  share  was  made  this  week. 

Raytheon  reports  net  profit  of  $718,000  (35(1  a share) 
on  sales  of  $45,348,000  for  6 months  ended  Nov.  30,  1951 
vs.  $1,278,000  ( 67<t ) in  same  1950  period. 

Muntz  TV  Inc.  reports  $20,487,607  sales  for  8 months 
ended  Nov.  30,  1951,  compared  with  $15,320,827  same 
1950  period. 


RIVALRY  between  film  industry  and  TV  is  “bare- 
knuckles  controversy,”  in  blunt  appraisal  by  Milton 
MacKaye  in  first  of  series  of  3 articles  titled  “The  Big 
Brawl:  Hollywood  vs.  Television”  in  Jan.  19  Saturday 
Evening  Post.  Result  of  3 months  of  research  and  writing 
in  New  York,  Washington  and  Hollywood,  author’s  ap- 
proach is  realistic,  hard-headed,  rational — -and,  if  succeed- 
ing articles  are  as  good  as  first,  they’ll  make  fine  contribu- 
tion to  the  reporting  and  thinking  on  a vitally  important 
subject.  Second  article  (Jan.  26)  will  deal  with  rise  of  TV 
production  in  Hollywood,  third  (Feb.  2)  with  problems  of 
networks,  advertising  agencies,  sponsors,  etc.,  including 
costs  of  talent  and  programs. 

What  MacKaye  calls  the  “entertainment  revolution” 
is  “not  only  promised  but  under  way.”  He  goes  on:  “It 
will  be  not  only  a war  of  showmen  and  technicians  but  a 
war  of  financiers.  There  will  be,  whether  aboveboard  or 
secret,  great  mergers  and  amalgamations,  alliances  between 
very  strange  bedfellows  indeed.  Because  of  the  need  for 
large  pools  of  ready  capital,  because  of  the  unpredictability 
of  the  future,  this  tentative  choosing  up  of  sides  by  power- 
ful Wall  Street  and  banking  interests  has  now  begun.” 
The  writer  pooh-poohs  Hollywood  statements  that  TV’s 
maximum  impact  is  over,  says  freeze-end  station  construc- 
tion will  lead  to  battle’s  climax.  On  financial  side,  he  pre- 
sents this  summary  of  relationship  between  movie  and  TV 
stocks:  (1)  From  1946-1950,  stocks  of  4 major  film  com- 
panies (Columbia,  Loew’s,  20th  Century-Fox,  Warner 
Bros.)  declined  40%,  while  stocks  of  4 TV  firms  (Admiral, 
Motorola,  Emerson,  Philco)  increased  243%.  (2)  “In  the 

rising  market  of  June  1948  to  Dec.  1950,  film  company 
stocks  remained  practically  unchanged,  while  the  average 
price  of  TV  company  stocks  increased  60%.  During  this 
same  period  the  Dow-Jones  averages  of  all  listed  stocks 
showed  an  advance  of  46%.”  (3)  From  June  1947  to  June 
1949,  when  market  as  whole  was  at  approximately  same 
level,  avex-age  price  of  movie  company  stocks  dropped  25%, 
while  TV  stocks  increased  71%>. 

Article  quotes  National  Theati’es  chain  president 
Charles  P.  Skoux-as  (bx-other  of  20th  Century-Fox’s 
Spyros)  as  predicting  TV  would  eventually  eliminate  50% 
of  the  some  22,000  present  theatres  in  U.  S.,  other  theatre 
men  seeing  25-33%  casualty  figux’e.  In  attempt  to  delve 
into  what  is  happening  at  boxoffice,  author  examines  Fed- 
ex-al  theatre  tax  admissions.  These  dropped  from  $385,844,- 
000  in  1949  to  $345,492,000  in  1951  despite  soaring  boxoffice 
prices  and  incx’easing  national  income  and  population.  Tax 
figures  also  include  admissions  to  legitimate  theatres,  base- 
ball, football,  circuses,  etc.,  MacKaye  points  out,  but  “movie 
theatres  pay  the  lion’s  share.” 

c 

Phonograph  and  record  sales  showed  healthy  increase 
in  1951,  in  spite  of  TV — or  perhaps  because  of  TV,  which 
keeps  people  home.  RCA  Victor  record  div.  sales  mgr. 
L.  W.  Kanaga  estimates  public  spent  10%  more  for  rec- 
ords in  1951  than  in  1950,  and  that  recox’d  industry  sold 
some  500,000  of  45rpm  turntables  last  4 months  of  this 
year.  RCA  president  Frank  Folsom  reported  December 
sales  of  45rpm  players  were  40%  above  same  month  of 
1950.  He  said  45  & 33%rpm  long-playing  records  accounted 
for  90%  of  industry’s  classical  recox-d  sales  in  1951. 

Current  boom  in  record  sales  evidenced  by  report  of 
Paul  Wexler,  sales  v.p.  of  Columbia  Records  Inc.,  that 
more  than  1,000,000  popular  records  were  sold  between 
Jan.  7 & 11,  largest  sales  pex-iod  in  firm’s  history;  600,000 
were  accounted  for  by  11  hit  discs. 

DuMont  now  ranks  about  fifth  in  TV  industry,  Dr. 
Allen  B.  DuMont  testified  at  Paramount  hearings  this 
week  (see  page  7).  He  added  firm  now  employs  4500,  at 
peak  employed  5200,  expects  to  have  6000  by  end  of  yeai\ 


12  - 


Telecasting  Notes:  DuMont  will  apply  for  vhf  stations 
in  Boston  & St.  Louis,  thus  probably  drop  its  pre-freeze 
Cleveland  & Cincinnati  applications,  if  end-of -freeze  allo- 
cations work  out  as  it  expects,  said  Dr.  Allen  B.  DuMont  at 
FCC  examiner’s  “Paramount  hearing”  this  week  . . . NBC 
is  alone  as  yet  in  asking  for  authority  to  apply  for  uhf, 
in  addition  to  its  5-limit  vhf  (Vol.  8:1),  but  Dr.  DuMont 
and  ABC-TV’s  engineering  v.p.  Frank  Marx  are  openly  in 
favor  of  idea,  and  there  are  informal  indications  CBS-TV 
is,  too.  DuMont  has  3 vhf,  wants  2 more  first;  CBS-TV 
has  only  2 vhf,  45%  interest  in  another,  wants  5 vhf  first; 
ABC-TV,  like  NBC-TV,  has  5 limit  already  . . . DuMont 
telecasting  operations,  as  whole,  went  into  the  black  last 
quarter  1951,  Dr.  DuMont  also  revealed,  should  show  profit 
this  year;  but  its  3 stations  account  for  all  profit,  even 
after  making  up  network  losses  . . . All  the  networks, 
overcrowded,  reported  seeking  to  rent  space  in  new  WOR- 
TV  studios  (Vol.  8:2);  ABC-TV  on  Feb.  15  will  have  two 
100x50-ft.  studios  available  which  it  formerly  leased  to 
WOR-TV,  making  8 in  all  in  its  TV  Center  . . . Look  Maga- 
zine did  so  well  with  recent  TV  awards,  with  heavy  pro- 
motion it  got  on  each  winning  program,  to  say  nothing  of 
Groucho  Marx  plugs  for  recent  articles  about  him,  that  it’s 
hot  for  TV,  plans  dramatic  series  based  on  its  articles; 
series  will  be  titled  Look  Preview  Theatre,  offered  for 
sponsorship  via  William  Morris  Agency  . . . Twenty  home- 
confined  high  school  students,  studying  with  aid  of  N.  Y. 
Board  of  Education’s  TV  program  on  WPIX,  will  receive 
diplomas  during  Feb.  1 telecast;  12  non-ambulatory  stu- 
dents who  can’t  attend  will  also  get  diplomas.  Series  con- 
tinues to  end  of  school  year  . . . How  NBC-TV  “smuggles” 
culture  into  programs  is  related  in  Jan.  21  Time  Magazine, 
which  tells  how  Milton  Berle  went  ofFstage  while  Vice 
President  Barkley  talked  about  Lincoln,  children’s  news- 
reel was  slipped  into  Howdy  Doody,  Aldrich  Family  dis- 
cussed sentence  structure.  Beginning  this  week,  produc- 
tion chief  Davidson  Taylor  is  requiring  every  producer  tp 
list  his  contributions  to  “enlightenment”  as  part  of  NBC’s 
“Operation  Frontal  Lobes.” 

Distilled-spirits  commercials  would  be  banned  from 
TV-radio  in  bill  (S.  2444)  introduced  this  week  by  Sen. 
Johnson  (D-Colo.),  chairman  of  Interstate  & Foreign 
Commerce  Committee,  and  Sen.  Case  (R-S.  D.).  Hearing 
is  set  for  Jan.  30,  with  dry  forces  expected  to  be  led  by 
Bishop  Wilbur  E.  Hammaker,  executive  v.p.,  Board  of 
Temperance  of  the  Methodist  Church.  NARTB  president 
Harold  Fellows  said  record  of  TV-radio  industry  “hardly 
justifies  such  discriminatory  legislation,”  indicated  NARTB 
would  file  statement  for  hearing  after  its  board  considers 
bill.  Measure  would  cover  distilled  spirits  only,  TV-radio 
only.  Last  week,  Rep.  Rankin  (D-Miss.)  introduced  H.R. 
5889,  to  ban  all  alcoholic  beverages  from  TV-radio. 

No  free  time  for  candidates  for  presidential  nomina- 
tion on  network  TV — that’s  implication  of  ABC’s  announce- 
ment this  week  that  time  on  both  TV  and  radio  will  be 
sold  to  candidates  and  their  backers  for  first  time  in  TV 
history.  NBC-TV  is  known  to  be  formulating  policy  simi- 
lar to  ABC’s,  and  CBS  and  DuMont  are  expected  to  follow 
suit.  Networks  will  offer  equal  opportunity  for  purchase 
of  time  to  all  candidates  and  groups. 

TV  industry  deserves  “a  vote  of  confidence”  for  pre- 
senting programs  fit  for  family  audiences,  said  the  Rev. 
Edwin  B.  Broderick,  TV-radio  director  for  Roman  Catho- 
lic Archdiocese  of  New  York,  in  sermon  last  week.  He  de- 
clared TV  differs  from  other  agencies  that  aim  at  “tearing 
down  the  fabric  of  the  family,”  and  assailed  “the  smut  ped- 
dlers in  their  multi-million-dollar  racket  of  uncomical 
comics”  and  publishers  of  “other  magazines  in  the  sewer- 
stream  culture  series.” 


Harry  C.  Butcher,  who  was  Gen.  Eisenhower’s  Naval 
aide  throughout  the  war,  has  offered  his  services  for  the 
Eisenhower  presidential  campaign.  He  conferred  this  week 
with  Sen.  Lodge  (R-Mass.)  and  ex-Sen.  Darby  (R-Kan.) 
while  they  were  at  San  Francisco  meeting  of  GOP  National 
Committee,  acting  on  suggestion  of  Roy  Roberts,  publisher 
of  Kansas  City  Star  and  original  Eisenhower-for-Presi- 
dent  booster.  Capt.  Butcher  before  war  was  CBS  Wash- 
ington v.p.,  after  war  started  own  station  in  Santa  Bar- 
bara (KIST).  If  Eisenhower  is  nominated  and  elected, 
it’s  probable  he  would  utilize  services  of  several  other  key 
industry  figures — RCA  chairman  David  SarnofF,  who  as 
brigadier-general  handled  Army  communications  for 
SHAEF,  and  CBS  chairman  William  S.  Paley,  who  as 
colonel  headed  radio  phases  of  SHAEF’s  psychological 
warfare  div.  Both  are  close  personal  friends,  and  Paley 
was  elected  to  Columbia  U board  of  trustees  at  suggestion 
of  Gen.  Eisenhower. 

Deletion  of  Channels  5 & 6 from  TV  use  in  Hawaii 
and  their  assignment  to  telephone  communications,  as  pro- 
posed by  FCC  (Vol.  7:48),  was  opposed  this  week  in  com- 
ments filed  by  KULA  and  KIKI,  Honolulu,  and  NARTB- 
TV.  Main  contention  is  that  freeze,  plus  Commission’s 
request  that  no  applications  be  filed  during  freeze,  makes 
it  impossible  to  determine  whether  channels  will  be  needed 
for  TV.  Objectors  suggest  FCC  allow  sufficient  time  for 
demand  to  be  expressed  in  form  of  applications.  Also  re- 
quested is  30  days  for  NARTB  engineers  to  study  validity 
of  phone  company’s  claim  that  Channels  5 & 6 and  FM 
Channels  251  to  300  are  only  satisfactory  frequencies  for 
inter-island  communications. 

FCC  Comr.  Paul  A.  Walker  says  his  White  House  call 
on  President  Truman  Jan.  14  was  purely  in  nature  of  a 
“social  visit” — unconnected  with  reports  of  retirement  or  of 
taking  over  FCC  chairmanship  should  Wayne  Coy  resign. 
Now  vice  chairman,  he’s  oldest  member  of  Commission,  71, 
has  had  longest  tenure  (since  1934),  and  was  due  for  re- 
tirement last  year  but  granted  extension  by  the  President. 
Should  Chairman  Coy  quit,  as  expected  shortly  after  freeze 
is  lifted,  it’s  generally  assumed  Mr.  Walker  would  get 
chairmanship  for  as  long  as  Democrats  remain  in  power. 

Catalog  of  more  than  50,000  movies,  titled  Motion  Pic- 
tures, 1912-1939,  has  been  completed  by  Library  of  Con- 
gress and  is  now  available  at  $18  from  its  Copyright  Of- 
fice. Volume  comprises  1256  pages,  including  268-page 
index,  gives  following  information  on  pictures:  title,  date, 
producer,  sponsor,  information  about  published  work  on 
which  film  based,  physical  description,  credits,  claimant 
and  date  of  copyright,  author  of  film  story.  Work  is 
under  way  on  volume  covering  1940-49. 

Engineer  Robert  L.  Easley  was  accused  of  using  mails 
to  defraud  in  his  consulting  practice,  in  Jan.  16  indictment 
by  District  of  Columbia  grand  jury.  He  was  charged  with 
defrauding  Tri-Country  Bcstg.  Co.,  Hawkinsville,  Ga. ; Opp 
Bcstg.  Co.,  Opp,  Ala.  “and  others”.  Easley  has  maintained 
offices,  operating  as  Mason  & Dixon  and  Broadcast  Engi- 
neers Bureau,  in  Washington,  El  Paso,  Columbia,  S.  C. 

To  clarify  its  patent-filing  proposal  (Vol.  7:48,  8:2)  and 
to  stem  storm  of  protests  from  outraged  non-communica- 
tions organizations,  FCC  this  week  issued  supplementary 
notice  (Public  Notice  52-43),  pointing  out  that  proposed 
rule  applies  only  to  those  holding  communications  patent 
rights  “and  who  in  addition”  render  communications  serv- 
ices which  come  under  FCC  jurisdiction. 

Only  application  for  new  TV  station  filed  this  week 
came  from  KGVO,  Missoula,  Mont.  (A.  J.  Mosby),  seek- 
ing Channel  13.  This  brings  total  pending  to  480.  [For 
details,  see  TV  Addenda  H-A;  for  complete  list  of  all  other 
pending  applications,  see  TV  Factbook  No.  14-] 


PUBLISHED  WEEKLY  BY  RADIO  NEWS  BUREAU  • WYATT  BLDG.  • WASHINGTON  5,  D.C.  • TELEPHONE  STERLING  1755  • VOL  . 8,  No.  4 


In  this 
Issue: 


I'M  El  n IQ  r^»3 

Conventions  Spur  Network  Expansion,  pduge’l. 
Freeze  Melting  Process  in  Full  Swing,  page  2. 
‘Roll  Call’  for  FCC  Theatre-TV  Hearing,  page  3. 
Telecasting’s  Mounting  Dollar  Volume,  page  U. 


1952 


January  26,  1952 


JTAC’s  Socio-Engineering  Tour  de  Force,  page  U- 
Color  Controversy  Stirs  in  Its  Sleep,  page  5. 
DuMont-Paramount  Case  Into  Second  Week,  page  7. 
Trade  Musings — Facts  & Fancies,  page  10. 


CONVENTIONS  SPUR  NETWORK  EXPANSION:  More  network  interconnections  by  time  of  the 
Chicago  political  conventions  (Republican  July  7,  Democrat  July  21)  are  probability 
— so  that  most  remaining  TV  cities  in  South  and  Southwest  can  be  served. 

Though  hint  of  possibility  was  discerned  several  months  ago  (Vol.  7:48), 

AT&T  has  yet  to  give  firm  assurance  it  can  meet  dates,  to  anyone,  including  networks 
which  appear  to  be  taking  added  cities  for  granted  in  their  fierce  competition  for 
convention-campaign-election  outlets  for  already-signed  sponsors  (see  p.  14). 

Importance  of  added  coaxial  and/or  microwave  links  is  manifest:  Not  only 

does  network  service  bring  immediate  stimulus  to  sale  of  sets,  but  extended  links 
mean  that  much  quicker  network  service  in  relay  way-cities  when  post-freeze  station 
construction  begins.  Latter  will  get  that  much  added  impetus  to  hasten  on  air. 

Past  performance  of  ultra-conservative  AT&T  generates  optimism  that  early 
dates  can  be  met,  when  its  best-informed  spokesmen  go  so  far  as  to  say:  "We're  work- 
ing on  it,  but  it's  too  early  to  be  positive." 

Even  if  it  weren't  for  pressures  from  stations  and  networks,  AT&T  would  be 
eager  to  keep  fresh  the  laurels  it  won  by  completing  coast-to-coast  hookup  for  the 
Japanese  treaty  conference  month  ahead  of  schedule  (Vol.  7:36).  As  AT&T  spokesman 
says:  "These  extensions  are  so  important  to  the  country,  in  connection  with  the 
elections,  that  we'd  be  breaking  our  necks  to  complete  them  anyway." 

Only  11  of  the  63  TV  cities  in  U.S.  are  still  non- interconnected.  When 
presently  planned  extensions  are  completed,  only  3 will  remain  without  network  serv- 
ice, namely  Seattle,  Phoenix,  Albuquerque  — plus  Matamoros-Brownsville  area. 

* * * * 

As  shown  by  our  network-station  map  accompanying  TV  Factbook  No.  14,  AT&T's 
proposed  TV  extensions  have  been  scheduled  officially  for  "second  half  1952,"  and 
company  has  been  using  Oct.  1 as  target  date.  Specifically,  here's  what  needs  to  be 
done  — city-by-city  — before  service  can  begin,  according  to  AT&T  and  FCC: 

(1)  Miami : Coaxial  from  Jacksonville  now  installed  for  phone  use  but  must 

be  equipped  with  TV  facilities  — repeaters  and  equalizers  — every  few  miles. 

(2)  New  Orleans:  Coaxial  from  Jackson,  Miss. , now  being  laid,  must  also  be 
equipped  for  TV. 

(3)  Oklahoma  City,  Tulsa,  Ft.  Worth,  Dallas,  San  Antonio:  Microwave  from 

Kansas  City  now  under  construction,  but  an  emergency  alternative  — - coaxial  from 
Jackson  to  Dallas  — is  more  likely  to  meet  July  dates. 

(4)  Houston : Coaxial  from  Dallas  now  in,  must  yet  be  TV-equipped. 

* * * $ 

For  Miami  and  New  Orleans,  problem  appears  to  be  straightforward  job  of 
rushing  previous  plans.  But  story  is  different  for  other  cities.  Microwave  from 
Kansas  City  is  given  very  small  chance  of  getting  under  the  wire.  But  the  Jackson- 
Dallas  coaxial  can  be  equipped  for  TV,  probably  in  time.  This  would  serve  Dallas, 
Ft.  Worth,  Oklahoma  City,  Houston. 

Not  widely  known,  however,  is  fact  that  Tulsa  and  San  Antonio  have  much 


COPYRIGHT  1052  BY  RADIO  NEWS  BUREAU 


poorer  chances  of  meeting  July  7 & 21  dates  than  others.  Their  microwaves  just 
aren't  far  enough  along.  AT&T  doesn't  give  them  much  hope. 

AT&T  is  understandably  leery  of  using  the  Jackson-Dallas  coaxial.  It  has  8 
tubes,  4 in  each  direction.  Three  tubes  in  each  direction  will  be  carrying  heavy 
phone  traffic  by  July.  Other  2 are  emergency  spares;  these  are  the  ones  which  would 
be  used  for  TV.  If  a phone  tube  breaks  down,  TV  runs  risk  of  being  bumped  by  phone, 
to  which  AT&T  gives  highest  priority. 

Remaining  5 TV  cities  of  U.S.  — Seattle,  Phoenix  and  Albuquerque  — plus 
Matamoros-Brownsville  area,  appear  to  be  out  in  the  cold  indefinitely,  since  AT&T 
doesn't  yet  quote  dates  for  them.  Coaxial  from  Sacramento  to  Portland  is  now  being 
used  for  phone,  and  Portland-Seattle  microwave  is  planned  for  1953.  AT&T's  main 
southern  coaxial  runs  through  Phoenix,  but  company  hasn't  even  mentioned  equipping 
it  for  TV.  And  there's  no  word  at  all  regarding  either  coaxial  or  microwave  for 
Albuquerque  and  Matamoros. 

FREEZE  MELTING  PROCESS  IN  FULL  SWING:  FCC  is  "rolling  westward"  — disposing  of  each 
city's  channel  allocation,  narrowing  its  sights  on  the  2 weeks  between  Feb.  15  and 
March  1 for  final  freeze  decision.  Excitement  grew  daily  as  Commission  spent  entire 
week  on  freeze,  and  feeling  began  to  spread  that  this  is  finally  "it"  after  3V2  years 
of  fits  and  starts. 

Week's  work  comprised  first  go-around  on  many  general  standards,  plus  block- 
ing out  of  channel  assignments  from  New  England  to  Midwest.  On  Jan.  28,  Commission 
will  plunge  in  where  it  left  off,  will  again  sit  whole  week.  After  all  channels  are 
tentatively  assigned,  Commission  will  take  a breather,  go  back  for  final  vote.  But 
so  many  vitally  important  factors  besides  city  allocations  — such  as  post-freeze 
application-handling  procedures  — are  yet  to  be  considered  by  commissioners  them- 
selves, that  March  1 appears  to  be  safer  bet  than  Feb.  15  for  final  decision. 

* * # * 

Rumors  about  decisions  FCC  is  said  to  have  made  sweep  industry  constantly, 
but  fact  is  many  important  questions  won't  actually  be  answered  until  just  before 
final  decision  is  issued.  At  the  moment,  however,  there  are  strong  probabilities 
regarding  number  of  factors,  such  as: 

(1)  Minimum  station-separation  mileages  will  be  lowered  in  some  areas. 

(2)  Educational  channel  reservations  won't  be  changed  radically. 

(3)  Uhf  flexibility  channels  will  be  used  where  urgently  demanded. 

(4)  Power  ceiling  will  be  lifted  — at  least  in  uhf. 

(5)  Of  the  31  stations  FCC  proposed  to  shift  to  other  channels,  few  if  any 
will  be  unhappy  with  final  assignments. 

s|c  5jC  5{c  # 

Speculation  about  application-processing  plans  of  Commission  is  agitating 
industry  as  much  as  guesses  about  which  channels  will  be  allocated  where.  Until 
recently,  the  "one  pot"  theory  for  hearings  — all  uhf  & vhf  applications  thrown 
together  into  one  big  hearing  in  each  city  — seemed  to  carry  most  weight  at  FCC. 
Currently,  channel-by-channel  idea  is  picking  up  steam.  Under  this  procedure,  ap- 
plicant would  specify  channel  he  wants.  If  anyone  else  wants  it,  there's  a hearing. 
It  not,  applicant  is  free  for  immediate  grant. 

But  pros  and  cons  are  yet  to  be  argued  before  commissioners.  Prime  argument 
of  channel-by-channel  proponents:  faster  grants,  particularly  uhf  — Commission's 
most  ardent  desire.  Opponents  see  applicants  with  best  "espionage"  systems  emerging 
with  grants  by  choosing  right  channel  at  right  time. 

* * * # 

Bigger  FCC  budget  for  year  ending  June  30,  1953,  submitted  to  Congress  this 
week  by  President  Truman,  doesn't  seem  to  offer  as  many  prospects  for  greater  speed 
in  processing  applications  as  had  been  hoped. 

President  asks  that  FCC  be  given  $8,075,000,  compared  with  the  $6,116,650 
authorized  for  current  year.  But  portion  proposed  for  "broadcast  activities"  is 


3 


increased  only  $202,305  — going  from  $929,036  to  $1,131,339  — instead  of  the 
$600,000  more  FCC  was  expected  to  request  (Vol.  7:44). 

Only  5-4  more  hearing  examiners  are  contemplated  in  the  budget,  instead  of  7 
more  to  be  added  to  present  7.  Commission  wants  to  hike  total  number  of  employes 
from  1205  to  1410.  Budget  estimates  that  504  TV  applications  (for  new  stations  or 
changes  in  old)  will  be  processed  in  fiscal  1955  (July  1,  1952-June  30,  1953). 

Lion's  share  of  budget  increase  would  be  for  field  engineering  and  monitor- 
ing — increasing  from  $2,484,994  to  $3,627,035  — largely  for  "Conelrad"  project  to 
control  electromagnetic  radiations. 

Though  Congress  intends  to  apply  pruning  shears  to  President's  whole  budget, 
FCC  may  fare  better  than  average,  since  most  Congressmen  have  heard  from  constitu- 
ents regarding  delays  in  TV  service. 

'ROLL  CALL'  FOR  FCC  THEATRE  TV  HEARING:  Just  how  serious  the  movie  producers  and 

exhibitors  are  about  their  proposal  for  a nationwide  theatre-TV  frequency  allocation 
can  be  judged  from  imposing  array  of  big-name  witnesses  who  will  present  their  case 
at  the  FCC  hearing,  scheduled  to  begin  Feb.  25. 

List  filed  on  Jan.  25  deadline  date  by  Motion  Picture  Assn,  of  America  and 
National  Exhibitors  Theatre-TV  Committee  contains  names  of  42  witnesses,  is  studded 

with  top  names  from  ranks  of  movie  producers,  theatremen, engineers , etc.  Theatre- 

TV  proponents  promise  to  produce  10-15  additional  "important"  witnesses,  "thousands 
of  pages  of  exhibits"  when  they  have  their  inning  before  Commission. 

On  basis  of  lists  of  witnesses  filed  Jan.  25,  hearing  will  certainly  take 
several  months  — could  conceivably  become  involved  and  lengthy  as  color  squabble. 

Even  if  publicity-wise  film  industry  doesn't  come  out  of  hearings  with  TV 
channels,  it's  going  to  get  its  money's  worth  in  publicity.  Press  interest  is  al- 
ready high.  New  York  Times  Jan.  26  gave  theatremen' s plans  big  page  1 story. 

Film  industry's  all-star  lineup  faces  twofold  burden:  First,  it  must  prove 
need  for  nationwide  theatre-TV  service  ; then  convince  Commission  that  exclusive 
facilities  and  frequencies  are  necessary  to  operate  such  a service. 

Opposing  them  will  be  some  of  AT&T's  top  brass  — including  its  engineering 
director  Frank  A.  Cowan,  its  Long  Lines  operations  director  H.  I.  Romnes,  Bell  Labs 
electronic  & TV  research  director  W.  H.  Doherty.  They'll  seek  to  convince  FCC  that 
Bell  System  can  provide  adequate,  economical  facilities  for  theatre-TV  transmission. 

* * * * 

One  highly  qualified  source  expresses  opinion  that  theatre-TV  backers  stand 
fair  chance  of  getting  special  frequencies  for  intra-city  pickups  and  distribution, 
but  that  odds  are  against  any  allocation  of  channels  for  exclusive  city-to-city  use 
in  place  of  AT&T's  facilities. 

MPA-NETTC  witnesses  include  top  executives  of  20th  Century-Fox,  Republic, 
Paramount,  Columbia,  Universal,  Warner  Bros. ; heads  of  all  national  theatre  owner 
groups  and  most  big  theatre  chains,  representatives  of  Army  & Air  Force,  Federal 
Civil  Defense,  NPA  (Commerce  Dept.) ; such  personalities  as  New  York  Times  dramatic 
critic  Brooks  Atkinson,  Theatre  Guild's  Theresa  Helburn,  theatrical  producer  Richard 
Condon;  exec.  secy.  Asa  Bushnell  of  National  Collegiate  Athletic  Assn.  ; William 
Morris  Jr.  of  William  Morris  talent  agency. 

These  men  with  telecasting  connections  will  testify  for  theatre  folk:  Paul 
Raibourn,  president.  Paramount  TV  Productions  (KTLA,  Los  Angeles) ; Theatre  Owners 
of  America  president  Mitchell  Wolfson  who  owns  WTMJ,  Miami;  William  Kusac,  chief 
engineer  of  United  Paramount  Theatres'  WBKB,  Chicago. 

Principal  topics  to  be  covered  by  film  industry  testimony:  Composition  and 

history  of  movie  industry;  history  of  theatre  TV;  public  need  and  demand  for  theatre 
TV ; theatre-TV  programming ; technical  requirements  and  standards  for  theatre  TV ; 
transmitting,  receiving  and  projection  equipment;  how  or  by  whom  theatre-TV  service 
should  be  supplied;  feasibility  of  theatre  TV;  theatre-TV  plans  and  proposals. 

Other  groups  which  will  present  witnesses  are  CBS  and  DuMont  networks.  Para- 
mount TV  Productions,  Theatre  Network  TV,  Western  Union,  equipment  manufacturers  RCA 


4 


and  Skiatron.  Several  talent  unions  have  requested  permission  to  present  testimony. 

"Fair  TV  Practices  Committee,"  self-appointed  spokesman  for  public,  headed 
by  New  York  attorney  Jerome  W.  Marks  (Vol.  7:25),  asked  permission  this  week  to 
enter  late  appearance.  It  had  promised  to  enter  hearings  to  prove  theatre-TV  allo- 
cations illegal.  MPA-NETTC  group  will  probably  oppose  its  petition. 

FCC  rejected  petition  by  20th  Century-Fox  to  enlarge  hearing  issues  to  in- 
clude question  of  whether  theatre  TV  could  be  assigned  frequencies  already  allocated 
to  industrial  radio  services,  on  shared  basis  (Vol.  7:36,50).  Commission  didn't  bar 
discussion  of  industrial  frequencies,  merely  held  such  an  issue  didn't  require  any 
special  petition.  But  it  did  rule  out  Fox's  suggestion  that  theatre  TV  might  use 
frequencies  already  assigned  to  motion  picture  studios  without  changes  in  FCC  rules. 

TELECASTING'S  MOUNTING  DOLLAR  VOLUME:  Closest  guarded  business  secret  in  TV,  quite 
naturally,  is  the  individual  station's  balance  sheet,  though  now  and  then  someone 
tells  all  — as  did  WTMJ-TV's  Walter  Damm  to  Fortune  Magazine  (Vol.  8:1).  But  gross 
income  figures  are  often  revealed,  and  it's  no  secret  that,  having  weathered  red  ink 
years  they  may  still  be  writing  off,  nearly  all  TV  stations  are  now  operating  in 
the  black.  How  well  the  industry  as  whole  is  doing,  we  won't  know  until  FCC  annual 
audit  for  1951  is  released  later  this  year;  meanwhile,  individual  station  & network 
gross  and  net  are  kept  highly  confidential,  except  for  network  "gross  time  sales 
without  discounts  and  other  allowances"  compiled  monthly  by  PIB  (see  p.  14). 

This  week,  at  FCC  examiner's  Paramount-DuMont  hearing,  some  gross  figures 
came  to  light  in  testimony  of  DuMont  controller  B.L.  Graham.  They  don't  reveal  the 
profit  side  of  the  ledger,  but  are  worth  reporting  (a)  because  everybody  likes  to 
pry  into  other  fellow's  business,  and  (b)  because  they  epitomize  the  accelerating 
pace  of  TV  station  time  sales  and  dollar  income  volume. 

Covering  DuMont's  own  5 stations,  they  show  WABD  did  gross  business  of  mere 
$71,184  in  the  few  months  it  operated  commercially  in  1946,  $187,268  in  all  1947, 
$804,482  in  1948,  $1, 168,434  in  1949,  $2,069,219  in  1950.  No  1951  figure  was  given, 
but  on  basis  of  knowledge  of  huge  upsurge  in  TV  sales  generally  during  1951  it  can 
be  assumed  it  was  double  1950  at  very  least,  more  likely  triple.  No  profit  figures 
were  revealed,  of  course,  but  the  major  expense  item  — programming  — ran  $149,001 
in  1946,  $552,556  in  1947,  $850,154  in  1948,  $725,800  in  1949,  $1,422,997  in  1950. 

For  WDTV,  Pittsburgh,  which  began  operating  in  January  1949,  revenue  was 
$528,665  that  year  and  $1,000,419  in  1950,  and  it  can  be  deduced  it  went  to  twice  or 
thrice  that  in  1951.  No  program  cost  is  given  for  1949;  it  was  $471,535  in  1950. 

For  WTTG , Washington,  starting  in  January  1947,  income  of  only  $31,435  was 
listed  for  that  year,  $140,056  for  1948,  $187,410  for  1949,  $411,745  for  1950.  In 
1947,  program  costs  ran  $155,917;  1948,  $149,190;  1949,  $120,347;  1950,  $132,476. 

Note:  Dr.  DuMont  has  reported  all  3 stations  now  well  in  black,  though  the 

network  is  still  running  deeply  in  red.  Over-all  telecasting  operations  should  show 
profit  this  year,  however,  he  said  (Vol.  8:3). 

JTAC's  SOCIO-ENGINEERING  TOUR  DE  FORCE:  A remarkable  document  will  be  issued  soon, 
under  deceptively  unexciting  title  of  "Conservation  of  the  Radio  Spectrum."  Acting 
as  sort  of  "consulting  engineers  to  the  world,"  RTMA-IRE's  Joint  Technical  Advisory 
Committee  has  come  up  with  a volume  that  should  find  its  way  to  desk  of  every  govt, 
and  industry  policy-making  executive. 

Deliberately  written  so  any  perceptive  layman  can  understand  it,  book  is 
organized  into  5 parts:  history  of  allocations,  propagation  characteristics,  ideal 
approach  to  allocations,  critique  of  present  allocations,  "dynamic  conservation." 

Criticism  of  helter-skelter  growth  of  radio,  nation-wide  and  world-wide,  is 
inherent  in  the  work,  of  course.  But  authors  go  on  to  show  what  can  and  should  be 
done  about  it. 

"We  realize  there's  a lot  that  can't  be  undone,"  says  RCA's  Philip  Siling, 
at  whose  urging  study  was  undertaken,  "but  there  are  plenty  of  places  in  the  world 
where  such  a report  is  valuable  right  now.  Take  India.  It  has  barely  started  using 
radio.  It  can  avoid  our  mistakes." 


5 


Volume  is  too  big  (200  pages,  typewritten  double-spaced)  to  digest  here, 
but  a few  points  indicate  range  covered: 

(1)  "A  [microwave]  relay  could  be  built  from  New  York  to  the  southern  tip  of 
South  America,  from  New  York  through  Alaska  and  across  Bering  Strait  into  Asia, 
Europe,  Africa  and  via  a chain  of  islands  into  Australia.  The  greatest  overwater 
distance  involved  is  approximately  90  miles." 

(2)  Ideal  allocation  would  give  100-700  me  to  TV,  180-1200  kc  and  700-720 
me  to  radio.  Practically  speaking,  AM  at  around  200  kc  should  be  adopted  wherever 
possible,  and  TV  should  be  concentrated  into  not  more  than  2 continuous  bands,  in- 
stead of  present  54-72  me,  76-88  me,  174-216  me,  470-890  me. 

(3)  TV  transmitter  powers  should  be  500  kw  or  more. 

(4)  International  high-frequency  broadcasting  isn't  sound,  engineering-wise. 
Such  program  distribution  should  be  accomplished  via  relays  or  recordings. 

(5)  "New  phenomena,  perhaps  including  biological  effects"  may  possibly  occur 
at  top  end  of  3000-300,000  me  part  of  spectrum.  Another  eventuality  around  300,000 
me:  "Concentration  of  high  power  in  very  small  area  beams  becomes  possible.  Such 
concentration. . .may  have  other  applications  than  communication,  as  for  example, 
mechanical  operations  such  as  the  drilling  of  holes." 

-r  -r  'r  'r 

Report  was  prepared  by  JTAC  subcommittee  comprising  Donald  Fink,  chairman, 
Haraden  Pratt  (now  President's  Telecommunications  Advisor),  and  Mr.  Siling.  Consult- 
ants: Dr.  J.H.  Dellinger,  Arthur  F.  Van  Dyke,  Trevor  H.  Clark,  Dr.  G.C.  Southworth, 

J.P.  Veatch.  Other  contributors:  Mrs.  M.L.  Phillips,  W.S.  Duttera,  Dr.  T.N.  Gautier, 
Dr.  C.R.  Burrows,  Austin  Bailey,  T.L.  Bartlett,  I.F.  Byrnes,  A.J.  Costigan,  Harry 
Edwards,  A.N.  Goldsmith,  R.F.  Guy,  John  Huntoon,  C.B.  Jolliffe,  J.H.  Muller,  D.E. 
Noble,  F.M.  Ryan,  Julius  Weinberger. 

COLOR  CONTROVERSY  STIRS  IN  ITS  SLEEP:  No  grand  reopening  of  the  big  color  dispute 
is  implicit  in  recent  developments  leading  to  new  NPA  parley  on  color  TV  (Vol.  8:3). 

While  future  events  will  bear  close  watching,  and  minor  changes  in  NPA  color 
order  M-90  are  possible,  no  real  fight  is  probable  because  principal  issue  — - that 
of  "color  TV  now"  — is  lacking. 

In  this  new  bitterness,  CBS  appears  to  be  assuming  the  role  of  a bystander, 
involved  only  indirectly.  Chief  color  proponents  now  are  (1)  Paramount ' s Chromatic 
TV  Laboratories,  developer  of  Lawrence  tri-color  tube,  and  (2)  movie  producers  and 
theatre  owners  who  may  want  to  buy  color  theatre-TV  equipment  in  the  future. 

Neither  group  is  ready  for  real  mass  production  of  color  TV.  And  CBS  is  now 
a manufacturer  of  black-&-white  TV,  faced  with  same  merchandising  problems  as  other 
set  makers.  Too,  CBS  this  week  reiterated  point  it  made  at  the  Oct.  25  meeting  with 
defense  mobilizer  Charles  E.  Wilson:  it  can't  go  into  color  set  business  since  NPA 
has  refused  to  allot  it  more  materials  (Vol.  7:43). 

Sen.  Johnson,  poking  around  in  ashes  of  color  battle,  succeeded  in  getting 

NPA  to  call  new  manufacturers'  meeting  Feb. 8 (Vol.  8:3),  made  trade  press  headlines 

when  he  released  text  of  acid  letter  to  Mr.  Wilson. 

Large  majority  of  manufacturers  at  meeting  is  bound  to  oppose  any  change  in 
M-90,  which  banned  commercial  production  of  color  TV  equipment  — and  thus  ended  the 
"wait-f or-color"  uncertainty  that  long  plagued  the  TV  set  market. 

Set  makers'  approval  of  M-90,  hov/ever,  doesn't  necessarily  mean  order  won't 
be  amended.  NPA  isn't  obligated  to  abide  by  majority  vote  of  its  industry  commit- 
tees. Although  odds  are  that  M-90  will  be  retained  intact,  Congressional  and  other 
pressures  could  result  in  some  changes. 

# * * * 

Sen.  Johnson's  bristling  letter  to  Mr.  Wilson  accused  NPA  of  "unwarranted... 
arbitrary  and  discriminatory  action"  in  imposing  M-90.  He  broadly  implied  it  was 
part  of  a plot  against  color  TV  in  general  and  CBS  in  particular  — and  he  warned 
that  his  Interstate  & Foreign  Commerce  Committee  may  take  action  if  Wilson  doesn't. 

Senator  quoted  trade  press  accounts  of  Oct.  25  meeting  of  TV  manufacturers 
with  Mr.  Wilson  (Vol.  7:43)  to  indicate  "it  was  apparent ...  that  the  Chromatic  Tele- 


6 


vision  Laboratories  Inc.,  an  affiliate  of  Paramount  Pictures  Corp. , or  anyone  else 
for  that  matter,  could  go  ahead  and  manufacture  color  equipment  so  long  as  addi- 
tional materials,  other  than  those  duly  allocated,  were  not  required."  This,  he 
said,  was  "sound  and  logical". 

Order  M-90,  which  followed  meeting,  is  something  else  again,  Sen.  Johnson 
wrote.  "This  order,"  he  told  Mr.  Wilson,  "is  just  another  unwarranted  crippling 
blow  aimed  directly  and  specifically  at  color  TV. " 

Letter  praised  "herculean  efforts"  of  CBS,  without  which  "color  TV  would 
have  been  years  away,"  and  asserted  that  "every  conceivable  legal  maneuver  and  tech- 
nical roadblock  has  been  used  in  the  past  years  to  delay  the  availability  of  color 
TV  to  the  general  public." 

J.  A.  Milling,  chief  of  NPA  Electronics  Division's  end  equipment  section, 
was  given  job  of  administering  M-90,  Senator  noted.  Mr.  Milling,  letter  said,  "is 
an  RCA  Service  Co.  vice  president ...  loaned  on  a dollar-a-year  basis  to  NPA... Mr. 
Milling  knows  of  the  long,  hard  struggle  the  TV  industry  has  experienced  in  develop- 
ing color  TV  to  the  point  of  aceptability  to  the  FCC.  I am  sure  he  will  agree  that 
this  is  no  time  to  start  moving  backward  in  the  TV  art  with  new  roadblocks." 

|~Mr.  Milling,  who  replaces  Edmund  T.  Morris  Jr.  as  director  of  Electronics 
Div.  Feb.  1 (Vol.  8:2),  has  been  succeeded  as  administrator  of  M-90  by  Leon  Golder, 
chief  of  the  division's  radio  & TV  section.] 

Mr.  Wilson's  matter-of-fact  reply,  dated  Jan.  22,  insisted  that  order  M-90 
"closely  follows  the  consensus  of  views  expressed  at  the  [Oct.  25]  meeting." 

"In  view  of  the  fact  that  there  is  misunderstanding  on  the  part  of  one  com- 
pany [apparently  a reference  to  Chromatic]  as  to  the  nature  of  the  discussion  at  the 
Oct.  25  conference,  and  since  other  members  of  the  industry  have  a natural  and 
direct  interest  in  the  problem,"  Mr.  Wilson  wrote,  "another  conference  of  the  entire 
industry  will  be  held  on  Feb.  6 [later  postponed  to  Feb.  8]..." 

$ $ * 

Another  color  TV  letter  went  out  this  week  — this  one  from  film  exhibitor 
and  producer  exponents  of  theatre  TV.  Motion  Picture  Assn,  of  America,  Theatre  Own- 
ers of  America,  National  Exhibitors  Theatre-TV  Committee  wrote  NPA  for  clarification 
of  M-90,  which  NPA  legalists  have  said  bans  manufacture  of  color  theatre-TV  as  well 
as  home  TV  equipment  (Vol.  7:47). 

They  requested  interpretation  excluding  theatre  TV  from  color  ban,  or  at  the 
least,  "an  opportunity  to  confer  with  you,  in  the  same  manner  in  which  you  conferred 
with  representatives  of  the  home  TV  receiver  industry." 

Theatre-TV  backers  made  these  principal  points:  (1)  Home  TV  manufacturers 

were  consulted  before  M-90  was  issued;  theatre  interests  weren't.  (2)  "Little,  if 
any,  critical  material  will  be  required  for  color  projection  over  and  above  that  now 
permitted  for  black-&-white  theatre  TV." 


Personal  Notes:  Walter  W.  Krebs,  president-publisher, 
Tribune  Publishing  Co.,  Johnstown,  Pa.  (WJAC  & WJAC- 
TV)  named  alternate  delegate-at-large  to  Republican  na- 
tional convention  in  Chicago  July  7 . . . Lawson  Wimberly, 
national  TV-radio  director  of  IBEW,  Washington,  has  been 
assigned  to  TV  fulltime;  A1  Hardy,  ex-shop  steward, 
WTOP,  Washington,  now  handling  radio  . . . Robert  E. 
Kintner,  ABC  president,  named  chairman  of  Radio  & TV 
Div.  of  1952  Heart  Fund  Drive  . . . William  Forest  Crouch, 
ex-Filmcraft  Productions,  named  executive  producer  of 
new  TV  film  dept,  set  up  by  Sound  Masters  Inc.,  N.  Y.  . . . 
John  Bourcier  promoted  to  ABC  radio’s  New  York  audio 
operations  supervisor,  succeeding  George  Fisher,  resign- 
ing to  join  his  father’s  silk  manufacturing  firm;  Lawrence 
Williams  now  maintenance  supervisor,  Pierre  Verseput 
recording  supervisor  . . . Warren  C.  Abrams,  ex-Metropoli- 
tan  Life,  appointed  CBS-TV  asst,  research  mgr.  under 
Fay  Day  . . . Charles  A.  Hammarstrom,  recently  with 
Raymer,  formerly  with  Morse  International  and  Kenyon  & 
Eckhardt,  joins  Katz  New  York  office  to  handle  spot  radio 


sales  by  direct  contact  with  advertisers  . . . Eugene  S. 
Thomas,  ex-WOR-TV  sales  chief,  has  joined  George  P. 
Hollingbery  Co.,  station  representatives,  as  v.p.  for  TV  . . . 
David  H.  Polon,  ex-R.  T.  O’Connell  Co.,  named  director, 
TV-radio  dept.,  Emil  Mogul  Co. 

NARTB-TV  membership  jumped  to  80  stations  (out 
of  nation’s  108)  with  addition  this  week  of  ABC-TV’s  5 
owned-&-managed  stations.  At  same  time,  ABC-TV  net- 
work itself  joined  association,  meaning  that  all  4 networks 
are  now  members.  With  NARTB-TV  code  due  to  go  into 
effect  March  1,  president  Harold  Fellows  is  scheduled  to 
submit  names  of  5 candidates  for  TV  Review  Board  to 
board  of  directors  meeting  Feb.  14. 

NARTB  convention  March  30-April  2 in  Chicago’s 
Conrad  Hilton  (Stevens)  Hotel  now  being  arranged,  and 
pre-registration  and  hotel  registration  forms  will  shortly 
be  sent  members. 

Lloyd  Thomas,  owner  of  KGFW,  Kearney,  Neb.,  and 
onetime  NBC  and  Westinghouse  radio  station  executive, 
died  in  Kearney  Jan.  21  at  age  of  62. 


7 


WHYS  & WHEREFORES  of  attempted  divorcement 
proceedings  between  “unhappily  married”  DuMont 
and  Paramount  Pictures — who  wanted  to  divorce  whom  and 
with  what  kind  of  settlement — highlighted  second  week’s 
testimony  before  FCC  examiner  Leo  Resnick  in  “monop- 
oly” investigation. 

Intent  on  freeing  itself  in  time  to  apply  for  2 more  TV 
stations,  once  freeze  is  lifted,  DuMont  said  it  will  file  next 
week  for  severance  from  complex  Paramount  hearing  (Vol. 
8:3).  But  there’s  no  telling  whether  Commission  will  act 
fast  enough  to  permit  it  to  join  in  race  for  new  facilities 
immediately  at  freeze’s  end — if,  in  fact,  FCC  does  decide 
Paramount  stockholdings  (about  25%)  are  not  controlling 
in  the  DuMont  operations. 

Next  phases  of  hearing,  which  resumes  Feb.  4,  involve 
inquiry  into:  (1)  Long-pending  renewals  of  KTLA,  Los 
Angeles,  and  WBKB,  Chicago.  (2)  Transfers  of  those  re- 
spective stations  to  the  2 corporations — Paramount  Pic- 
tures Corp.  and  United  Paramount  Theatres — which  re- 
sulted from  splitup  of  old  Paramount.  (3)  Proposed  ABC- 
UPT  merger,  and  proposed  sale  of  WBKB  to  CBS  for  $6,- 
000,000  (Vol.  7:21).  It  looks  like  long-drawn-out  hearing, 
lasting  many  weeks  and  bringing  top-level  executives  to 
witness  stand. 

On  stand  most  of  3% -day  sessions  this  week,  Paul 
Raibourn,  Paramount  v.p.  and  DuMont  treasurer  (one  of 
3 Paramount  directors  on  8-man  DuMont  board),  disputed 
Dr.  DuMont’s  testimony  that  Paramount  has  been  unwill- 
ing to  sell  out.  While  indicating  no  such  present  inten- 
tion, he  testified  that  as  recently  as  April  5,  1950,  Dr. 
DuMont  was  ready  to  sign  agreement  whereby  Paramount 
would  give  up  its  holdings. 

Paramount  proposed  to  give  its  DuMont  stock  to  its 
own  stockholders  in  exchange  for  Paramount  stock — no 
more  than  5000  shares  to  any  one  stockholder  so  that 
stock  would  be  spread  thin  and  there  would  be  no  chance 
of  wresting  control  from  Dr.  DuMont. 

Raibourn  said  he  was  “shocked”  when  at  last  minute 
DuMont  rejected  deal  because  “banking  friends  had  told 


him  that  the  relationship  between  the  2 companies  had 
been  a successful  and  profitable  one.”  Dr.  DuMont  testi- 
fied last  week  that  he  didn’t  sign  because  Paramount 
would  have  retained  most  of  its  control  even  after  getting 
rid  of  most  of  its  stock. 

Raibourn  also  described  tentative  cash  offers  by  Du- 
Mont, by  brokerage  firms  and  by  Avco  (Crosley)  to  take 
over  Paramount  holdings.  But,  he  said,  DuMont’s  cash 
offers  never  were  “firm”  and  none  of  other  companies 
wanted  to  buy  that  much  stock  (560,000  Class  B,  43,200 
Class  A)  without  gaining  control  of  DuMont. 

Testifying  for  2 full  days,  Raibourn  repeatedly  denied 
that  he,  as  treasurer,  could  control  DuMont.  He  said 
treasurer  and  other  officers  elected  by  Paramount  stock 
were  merely  recording  officers,  and  checks  did  not  neces- 
sarily need  his  signature.  He  conceded  that  Paramount 
could  have  gained  control  by  buying  more  stock  in  open 
market,  but  said  Paramount’s  policy  always  was  to  leave 
Dr.  DuMont  in  control — satisfied  with  his  management. 

James  P.  Murtaugh,  attorney  for  Paramount,  and 
Edwin  P.  Falk,  attorney  for  DuMont,  filled  in  details  of 
negotiations  that  led  to  Dr.  DuMont’s  refusal  to  sign  on 
April  5,  1950.  Murtaugh  testified  that  Paramount  “gave 
ground”  continually  during  several  months’  negotiations; 
final  draft  of  agreement  provided  for  elimination  of  all 
Class  B directors  after  only  half  of  stock  was  exchanged; 
and  DuMont  had  everything  to  gain  and  nothing  to  lose 
by  signing. 

Falk  on  other  hand  said  Paramount  had  backed  out 
of  $10,000,000  cash  deal  earlier  in  1950  because  of  tax 
reasons,  after  Kuhn,  Loeb  & Co.  had  indicated  it  would 
finance  transaction.  He  explained  that  Dr.  DuMont  re- 
fused to  sign  April  5 proposal  because  there  was  no  guar- 
antee that  Paramount  would  get  rid  of  stock  within  cer- 
tain time  limit. 

DuMont  controller  B.  L.  Graham  testified  that  he  ac- 
tually carried  out  most  duties  of  treasurer.  Though  he 
makes  weekly  reports  to  Raibourn,  he  said  he  operates 
nearly  100%  independently  of  him. 


Telecasting  Notes:  Arthur  Godfrey’s  call  to  month’s 
active  duty  with  Navy  at  Pensacola,  starting  Feb.  11, 
comes  not  a bit  too  soon  for  him  to  take  leave  of  his  TV- 
radio  chores  and  to  do  a little  reflecting  on  how  big  a comic 
can  get  and  how  far  he  can  go.  He’s  reaping  bitter  harvest 
of  wrath  for  off-color  quips  lately,  particularly  on  his 
10:15  a.m.  weekday  TV-radio  show.  Jack  Gould  took  him 
to  task  severely  in  Jan.  21  New  York  Times,  referring 
particularly  to  radio  pickup  from  his  Virginia  farm 
during  which  he  “ran  the  gamut  and  made  Capt.  Billy’s 
Whiz  Bang  seem  like  a primer  for  kiddies.”  WDAF-TV, 
Kansas  City,  dropped  his  Monday  night  Talent  Scouts 
because  of  complaints  . . . Godfrey’s  Jan.  23  TV  show 
got  Trendex  rating  of  49,  which  CBS-TV  publicists  glee- 
fully attributed  to  adverse  publicity  from  Gould  and 
also  in  John  Crosby’s  N.  Y.  Herald  Tribune  Syndicate 
column  . . . Good  deal  for  Walter  Winchell:  Warner- 
Hudnut  Inc.,  radio  sponsor,  votes  him  option  to  buy  10,000 
shares  of  its  common  stock  at  $17.50  a share;  it’s  cur- 
rently quoted  on  exchange  around  19  . . . General  Teleradio 
Inc.,  corporate  name  of  licensee  of  WOR  & WOR-TV,  just 
transferred  to  General  Tire  subsidiary  (Vol.  8:3),  may  be 
name  adopted  soon  for  whole  of  General  Tire’s  TV-radio 
operations,  now  known  as  Thomas  S.  Lee  Enterprises  Inc. 
. . . NBC  negotiating  again  to  buy  KMPC,  Hollywood, 
owned  by  Richards  estate  and  now  out  of  FCC  trouble;  if 
it  buys,  it  would  sever  AM  affiliation  with  KFI,  which  last 
year  sold  its  KFI-TV  to  General  Tire  interests  (Vol.  7:23, 
32,  36)  and  is  now  Don  Lee’s  KHJ-TV  . . . Getting  ready 
for  TV,  Colorado  Springs’  KVOR  is  publishing  regular 
newsletter  for  its  clients  reporting  on  own  progress  in  TV, 


latest  telling  of  receipt  of  complete  camera  chain  and  pro- 
jectors which  it  has  already  set  up  for  closed-circuit  tele- 
casts; first  “sponsorship”  was  demonstration  this  week  of 
new  Buick  . . . Canadian  Broadcasting  Corp.  conducting 
course  for  some  60  new  TV  employes  being  prepared  for 
opening  of  new  Montreal  and  Toronto  stations  in  August 
(see  TV  Factbook  No.  14)  TV  director  in  Montreal  is 
Aurele  Seguin,  in  Toronto  Fergus  Mutrie  . . . “Beany  Res- 
taurants,” named  for  Paramount  Productions’  Time  for 
Beany  film  show  now  carried  on  many  TV  stations,  may 
soon  dot  nation’s  highways  under  licensing  agreement  en- 
tered with  John  Howell,  Paramount  TV  sales-merchandis- 
ing  director  . . . Baltimore’s  WAAM  holds  its  Second  An- 
nual Regional  TV  Seminar  Feb.  15-16,  starting  with  panel 
on  “Getting  into  TV”  . . . Chemical  Bank  & Trust  Co.,  New 
York,  having  foreclosed  on  group  of  10  films  it  had  financed, 
leased  them  direct  to  WCBS-TV,  New  York,  then  turned 
over  rest  of  syndication  effort  to  TV  Exploitation  Inc.  . . . 
Fine  music  does  lend  itself  to  visual  treatment,  says  New 
York  Times  TV-radio  columnist  Jack  Gould,  who  cites  ex- 
ample of  NBC-TV’s  Recital  Hall  (10:30  p.m.  Wed.),  says 
program  is  “triumph  of  impeccable  taste  and  beauty  . . . 
For  the  viewer  there  is  a relaxation  difficult  to  find  else- 
where on  TV’s  harried  channels”  . . . Fortune  Magazine 
uses  Television  Digest’s  comments  on  its  January  article 
titled  “WTMJ-TV”  (Vol.  8:1)  as  theme  for  coupon  ad  in 
Jan.  28  Broadcasting,  offering  Fortune  issue  at  $1.25. 

Union  Trust  Co.,  big  Washington  bank,  through  its 
agency  Doremus  & Co.,  hastily  asked  WTOP-TV  to  change 
time  of  its  Sun.  10  p.m.  spots  this  week  when  it  found 
they  followed  CBS-TV  9:30-10  Break  the  Bank! 


Network  Accounts:  Veteran  comic  A1  Pearce  is  latest 

daytimer  to  be  offered  by  CBS-TV,  which  announces  Al 
Pearce  Shoiv  to  start  Feb.  11  from  Hollywood,  Mon.-thru- 
Fri.  10:45-11:30  a.m.,  to  be  offered  to  advertisers  in  units 
of  one  or  more  quarter  hours  as  in  CBS-TV’s  Garry  Moore 
Show  . . . Ranger  Joe  Inc.  (popped  wheat)  begins  Ranger 
Joe  March  2 on  CBS-TV,  Sun.  noon-12:15,  originating  at 
WCAU-TV,  Philadelphia;  agency  is  Lamb  & Keen  Inc., 
Philadelphia  . . . Cannon  Mills  Inc.  (towels,  sheets,  ho- 
siery) sponsors  Give  & Take  on  CBS-TV,  Fri.  10-10^:30, 
starting  date  to  be  announced  . . . Burlington  Mills  (Cameo 
hosiery)  Jan.  22  started  The  Continental  on  CBS-TV,  Tue. 
& Thu.  11:15-11:30  p.m.,  thru  Hirshon-Garfield  Inc.,  N.  Y. 
. . . Kaiser-Frazier  replaces  Eversharp  Feb.  16  as  alt. 
week  sponsor  of  10-10:30  portion  of  Your  Show  of  Shows 
on  NBC-TV,  Sat.  9-10:30,  thru  Wm.  H.  Weintraub  & Co., 
N.  Y.  . . . Sweets  Co.  of  America  (Tootsie  Roll)  Feb.  starts 
Tootsie  Hippodrome  on  ABC-TV,  Sun.  12:15-12:30,  thru 
Moselle  & Eisen,  N.  Y.  . . . General  Mills,  starting  Feb.  4, 
sponsors  Bride  & Groom  on  CBS-TV,  Mon.-Tue.-Wed.-Fri. 
10:30-10:45,  with  Hudson  Pulp  & Paper  Co.  retaining  Thu. 
time. 

Station  Accounts:  “Oldest  continuously  sponsored  pro- 
gram in  TV,”  according  to  Philadelphia’s  WPTZ,  is  Gimbel 
Handy  Man,  how-to-do-it  show  on  that  station  Fri.  7:15- 
7 :30,  renewed  this  week  for  sixth  consecutive  year  . . . 
Similarly  a TV  “natural,”  Walt’s  Workshop  on  WNBQ, 
Chicago,  Fri.  7:30-7:45  CST,  has  just  been  renewed  for 
fourth  consecutive  year  by  Edward  Hines  Lumber  Co., 
thru  George  H.  Hartman,  Chicago  . . . Bache  & Co.,  invest- 
ment brokers,  buys  two  5-min.  local  news  spots  weekly  on 
WNBT,  New  York,  during  NBC-TV’s  Today,  7:55-8  a.m., 
thru  Albert  Frank-Guenther  Law  Inc.,  N.  Y.  . . . General 
Petroleum  Co.,  subsidiary  of  Socony  (Mobiloil,  Mobilgas) 
sponsored  KTTV  coverage  of  Los  Angeles  and  Southern 
Calif oxmia  floods,  thru  West-Marquis  Inc.,  Los  Angeles  . . . 
Ballantine  (beer  & ale),  sponsoring  Foreign  Intrigue  film 
series  on  many  stations,  won’t  renew  TV-radio  sponsorship 
of  big  league  baseball  in  Boston  and  Philadelphia  . . . Crown 
drug  store  chain  buys  Craig  Kennedy  film  series  for  place- 
ment on  WDAF-TV,  Kansas  City,  and  KOTV,  Tulsa,  thru 
R.  J.  Potts-Calkins  & Holden,  Kansas  City  . . . Lippert 
spent  $3900  for  daytime  TV  spots  in  women’s  programs  in 
campaign  preceding  Hollywood  opening  of  new  film  For 
Men  Only  . . . Packard’s  film  series  titled  Rebound, 
produced  by  Bing  Crosby  Enterprises,  has  been  placed 
for  Fri.  9-9:30  p.m.  release  on  all  5 ABC-TV  owned-&- 
managed  stations,  plus  14  other  markets,  thru  Maxon 
Inc.  . . . Bristol-Myers  (Vitalis  & Bufferin)  has  purchased 
15-min.  INS  This  Week  in  Sports  and  new  sports  newsreel 
called  Telenews  Sports  Extra  for  placement  in  30  mar- 
kets, thru  Doherty,  Clifford  & Shenfield,  N.  Y.  . . . 
Among  other  advertisers  reported  using  or  preparing 
to  use  TV:  John  O.  Gilbert  Chocolate  Co.  (candy), 

thru  Guy  C.  Core  Co.,  Jackson,  Mich.;  King  Kone  Corp. 
(Old  London  melba  toast),  thru  Courtland  D.  Fergu- 
son Inc.,  Washington;  Plax  Corp.  (plastics),  thru  Charles 
Brunelle  Co.,  Hartford,  Conn.;  Frawley  Corp.  (Paper- 
Mate  pens),  thru  Elwood  J.  Robinson  & Co.,  Los  Angeles; 
Willys-Overland  Motors  Inc.  (Aero  Willys),  thru  Ewell  & 
Thurber  Associates,  Toledo;  Sawyer  Biscuit  Co.,  div.  of 
United  Biscuit  Co.  (cookies  & crackers),  thru  George  H. 
Hartman  Co.,  Chicago  (WNBQ);  Nash  Coffee,  thru  Erwin, 
Wasey,  Minneapolis;  McCormick  & Co.  (tea  & spices), 
thru  Sullivan,  Stauffer,  Colwell  & Bayles,  N.  Y.;  Technical 
Color  & Chemical  Works  Inc.  (Red  Devil  paints),  thru 
Blackstone  Adv.,  N.  Y.;  Wink  Soap  Co.  (waterless  hand 
cleaners  & mechanics’  soap),  thru  Rodgers  & Smith  Inc., 
Chicago  (WTMJ-TV). 


TV-radio,  newsreels,  photographs  at  Congressional 
hearings — except  those  on  pending  legislation — were  con- 
demned by  New  York  State  Bar  Assn.  Jan.  25  in  resolu- 
tions which  advocated  code  of  procedure  for  Congressional 
investigations.  Companion  resolution  urged  statutory 
prohibition  of  the  media  at  judicial  trials.  Action  was 
taken  on  recommendation  of  civil  rights  committee  (Vol. 
7:51),  and  followed  by  10  days  refusal  of  New  York  City 
Bar  Assn,  to  approve  similar  resolution  (Vol.  8:3).  Civil 
rights  committee  chairman  Louis  Waldman  said  hearing 
room  had  been  converted  into  “veritable  studio,  where  even 
a polished  actor  would  have  forgotten  his  lines.”  Little 
opposition  was  expressed,  with  only  Stuart  Sprague,  well- 
known  music  copyright  attorney,  speaking  against  action, 
saying  public  interest  requires  TV  at  hearings. 

Omaha’s  WOW  & WOW-TV  are  operating  normally 
despite  strike  of  25  engineering  and  technical  employes 
stemming,  according  to  management,  from  discharge  of  2 
transmitter  engineers  for  shutting  down  both  stations  Jan. 
11  for  about  20  minutes  while  writing  grievances.  Strike 
started  Jan.  15,  was  officially  sanctioned  by  NABET  Jan. 
20,  which  announced  it  is  filing  unfair  labor  charges  against 
WOW  Inc.  and  which  wired  advertisers  urging  them  to 
suspend  schedules  during  strike.  Frank  Fogarty,  gen. 
mgr.,  said  company  will  enter  complete  denial,  pointing  to 
NABET  contract  requiring  compulsory  arbitration. 
NABET,  he  said,  has  agreed  to  arbitrate  if  discharged  and 
suspended  employes  are  first  reinstated,  which  manage- 
ment has  refused  to  do.  Executive  and  supervisory  em- 
ployes are  keeping  station  on  air,  with  loss  of  only  28 
minutes  first  day  and  no  advertisers  lost,  said  Fogarty. 

Hollywood  buzzed  with  report  this  week,  unverified, 
that  NBC  has  made  outright  purchase  of  8 former  Uni- 
versal-International films,  produced  in  1943-46,  from  UI 
production  heads  William  Goetz  and  Leo  Spitz,  for  re- 
ported $1,500,000.  Titles  are  Casanova  Brown,  with  Gary 
Cooper  & Teresa  Wright;  It’s  a Pleasure,  Sonja  Henie; 
Along  Came  Jones,  Gary  Cooper  & Loretta  Young;  Belle 
of  the  Yukon,  Gypsy  Rose  Lee  & Randolph  Scott;  Woman 
in  the  Window,  Joan  Bennett  & Edward  G.  Robinson;  The 
Dark  Mirror,  Olivia  deHaviland  & Lew  Ayres;  Tomorrow 
Is  Forever,  Orson  Welles  & Claudette  Colbert;  The 
Stranger,  Orson  Welles. 

Educators  weren’t  expecting  any  payment  from  net- 
works when  they  proposed  that  their  TV  stations  be  per- 
mitted to  carry  commercial  network  programs  until  regu- 
lar commercial  stations  serve  their  areas.  So  stated  Joint 
Committee  on  Educational  TV  in  reply  to  attack  filed  with 
FCC  by  3 irate  Illinois  stations  last  week  (Vol.  8:3).  “It 
would  be  unthinkable,”  said  JCET,  that  FCC  would  call 
an  educational  station  commercial  “simply  because  it 
broadcast  [GOP  and  Democratic  conventions]  which  this 
year  happen  to  be  sponsored  by  Westinghouse  and  Philco.” 

Indicted  for  using  mails  to  defraud  (Vol.  8:3),  con- 
sulting engineer  Robert  L.  Easley  issued  press  release 
this  week  stating:  “For  years  I have  conducted  an  effective 
consulting  radio  engineering  practice  according  to  my  own 
successful,  even  though  somewhat  unorthodox,  methods. 
The  envious  persons  who  have  acted  secretly  behind  the 
scenes  to  promote  some  simple  business  disagreements  into 
criminal  charges  certainly  will  not  be  allowed  to  break  up 
my  practice  in  order  to  satisfy  their  own  envy  and  petty 
malice.”  Trial  date  hasn’t  been  set. 

Intent  on  nailing  ABC,  despite  fact  FCC  excluded  him 
from  intervening  in  ABC-UPT  merger  hearing  (Vol.  8:3), 
Gordon  Brown,  operator  of  WSAY,  Rochester,  now  asks 
Commission  to  set  ABC’s  license  renewals  for  hearing.  He 
claims  ABC,  by  monopolistic  practices,  has  deprived  him 
of  over  $1,000,000  in  revenues  from  national  advertisers. 


9 


“Blacklisting”  of  TV-radio  performers  and  writers  on 
suspicion  of  communism  this  week  came  under  fire  of 
Authors  League  of  America,  which  petitioned  FCC  for 
hearing.  It  passed  resolution  against  “political  controls,” 
asked  FCC  for  opportunity  to  discuss  screening  of  writers 
and  others  by  TV-radio  licensees.  Letter  to  Chairman  Coy 
from  ALA  president  Rex  Stout  declared:  “Practice  of 
blacklisting  has  spread  to  such  an  alarming  extent  that  it 
has  assumed  the  proportions  of  what  may  properly  be 
characterized  an  industry  policy.”  TV  Authority  con- 
tinued its  fight  for  actor  Philip  Loeb  when  executive  secre- 
tary George  Heller  announced  TV  A is  working  with  in- 
dustry on  plan  to  deal  with  blacklisting — outgrowth  of 
Loeb’s  charge  he  was  dropped  from  The  Goldbergs  be- 
cause his  name  appeared  in  Red  Channels  (Vol.  8:3). 
Joint  statement  by  TVA,  Loeb  and  Mrs.  Gertrude  Berg, 
program’s  owner,  said  Loeb  will  get  hearing  he  requested, 
emphasized  that  TVA  considers  blacklisting  “diametrically 
opposed  to  the  time-honored  American  principle  that  an 
accused  person  [is]  innocent  until  proven  guilty.” 

Add  critical  comment  on  NBC-TV’s  Today  (Vol.  8:3)  : 
Editor  Joe  Csida,  in  Jan.  26  Billboard,  suggests  that  “con- 
fusion and  chaos  is  the  overwhelming  impression”  and 
show  is  “urgently  in  need  of  some  drastic  simplification.” 
[Editor’s  Note:  Studied  effort  towrnrd  calmer  pace  and 
less  confusion  was  manifest  all  this  second  week.]  Csida 
also  thinks  that  the  mere  2 minutes  of  news  per  quarter 
hour  means  “shameful  paucity  of  detail”;  that  there’s 
“fantastic  overemphasis”  on  weather,  no  rhyme  or  reason 
for  selection  of  recordings,  too  many  gadgets.  He  sug- 
gests hiring  “name”  book  and  play  reviewers,  an  attractive 
female  reporter,  more  planning  and  preparation  of  inter- 
views. Long  review  ends  thus:  “Nothwithstanding  the 
rough  spots  in  the  first  week,  NBC  and  all  Today  rate  a 
deep  bow  for  great  try.  We’ll  keep  our  fingers  crossed  . . .” 

In  latest  of  its  how-big-I-am  ads,  full  pages  in  New 
York  dailies  this  week,  Life  Magazine  ranks  2 TV  and  3 
radio  networks  among  top  10  media.  Using  PIB  figures  for 
1951  (gi-oss),  here’s  “how  business  ranks  national  media”: 
Life,  $91,519,576,  CBS-Radio  $68,784,773,  Saturday  Eve- 
ning Post  $66,676,911,  NBC-TV  $59,171,452,  NBC-Radio 
$54,324,017,  CBS-TV  $42,470,844,  ABC-radio  $33,708,846, 
Time  $29,950,738,  Ladies'  Home  Journal  $22,318,862,  Bet- 
ter Homes  & Gardens  $21,937,270.  Next  10  national  media 
are  ranked  as  follows:  This  Week  $20,604,862,  Look  $19,- 
946,982,  Collier's  $18,835,923,  ABC-TV  $18,585,911,  Mutual- 
Radio  $17,900,958,  Good  Housekeeping  $15,722,977,  News- 
week $12,597,516,  American  Weekly  $12,513,279,  Woman's 
Home  Companion  $12,410,419,  McCall's  $11,446,186. 

TelePrompter  Service  Corp.,  270  Park  Ave.,  New  York, 
which  leases  electronic  device  for  cueing  TV  actors,  speak- 
ers, et  al.,  has  signed  minimum  guarantee  deal  of  $200,000 
a year  for  5 years  with  CBS-TV — its  over-the-counter  stock 
taking  upward  swing  accordingly  this  week.  Finn  is  headed 
by  Irving  Kahn,  ex-TV  promotion  chief  for  20th  Century- 
Fox;  device  is  idea  of  Fred  Barton,  actor,  and  third  original 
incorporator  was  Hubert  Schlafly,  20th  Century  research 
chief.  Company  charges  $30  an  hour  to  rent  device,  which 
includes  service  crew,  hasn’t  yet  branched  into  station  field 
much  outside  New  York  but  plans  to  do  so  shortly. 

Radio  time  sales  in  1951  climbed  to  $485,492,606  from 
previous  record  of  $453,564,930  in  1950,  reports  1952  Broad- 
casting Yearbook,  prompting  its  editors  to  note  that  “gloom 
was  hardly  justified.”  Local  accounted  for  $227,434,786, 
or  46.8%,  up  from  preceding  year’s  $203,210,834,  or  44%  ; 
national  network  $116,641,381,  or  24%>,  down  from  $124,- 
633,089,  or  27.5%  ; national  & regional  non-network  $134,- 
291,439,  or  27.7%-,  up  from  $118,823,880,  or  26.2%;  re- 
gional & miscellaneous  network,  $7,125,000,  or  1.5%,  very 
close  to  $6,897,127,  or  1.5%. 


COMMUNITY  ANTENNA  planners  are  finding  their 
biggest  obstacle  is  materials  shortage — particularly 
copper  for  coaxial  cable.  Unlike  TV-radio  stations,  which 
have  been  classified  as  “industrial”  projects  (Vol.  7:43), 
community  TV  antennas  are  “commercial”  for  purposes  of 
NPA  materials  allotments.  As  such,  they  must  apply  to 
NPA  if  their  quarterly  materials  requirements  are  more 
than  2 tons  of  steel,  200  lbs.  of  copper,  any  aluminum  at 
all.  Builders  of  broadcast  stations,  however,  may  self- 
authorize  quarterly  allotments  of  as  much  as  25  tons  of 
steel,  2000  lbs.  of  copper,  1000  lbs.  of  aluminum. 

For  first  quarter  1952,  NPA  has  allotted  materials  to 
build  2 community  antenna  projects,  denied  requests  of  3 
others.  NPA’s  first-quarter  policy  has  been  to  approve 
only  projects  which  are  more  than  20%  completed.  Al- 
lotment policy  will  be  even  tougher  for  second  quarter, 
when  defense  plant  expansion  will  require  bigger  share  of 
available  construction  materials.  One  community  antenna 
project  appeared  on  final  first-quarter  allotment  list,  re- 
leased this  week.  It  was  Eastern  Pennsylvania  Relay  Sta- 
tions Inc.,  Shamokin,  75%  completed  and  expected  to  cost 
$73,000,  scheduled  to  begin  service  next  October.  Its 
builder  had  requested  3400  lbs.  of  carbon  steel,  1400  lbs.  of 
coaxial  cable  (well  below  the  amounts  of  materials  which 
broadcasters  are  permitted  to  self -authorize,  incidentally). 
It  received  allotment  of  2 tons  of  steel,  1100  lbs.  of  cable. 
Earlier,  NPA  announced  allotment  to  Tele  Service  Co., 
Wilkes-Barre,  Pa.,  whose  $75,000  project  is  90%>  complete 
(Vol.  7:51).  Same  company’s  application  had  been  re- 
jected for  fourth-quarter  1951  allotment  (Vol.  7:43). 

NPA  denied  these  first-quarter  applications:  Blue 
Ridge  TV  Inc.,  Asheville,  N.  C.,  to  cost  $25,000,  on  grounds 
project  hadn’t  been  started;  TV  Antenna  System  Inc.,  for 
New  Philadelphia,  Dover,  Midvale,  Uhrichsville,  Dennison 
and  vicinity  (all  Ohio),  on  grounds  application  was  indefi- 
nite as  to  start  of  project;  Mathews  Inc.,  Carlisle  Borough, 
Pa.,  60%  complete,  on  grounds  project  had  been  begun 
without  NPA  authorization  (Vol.  7:51).  For  fourth  quar- 
ter 1951,  NPA  denied  application  of  Pennwire  TV  Co., 
Lewistown,  Burnham  & Derry  township,  Pa.,  cost  $85,000 
(Vol.  7:40). 

These  denials  don’t  mean  work  on  these  projects  can’t 
continue.  New  community  antennas  can  be  begun,  and 
those  already  started  can  continue,  without  NPA  author- 
ization. However,  work  on  these  will  progress  very  slowly, 
since  their  builders  must  confine  themselves  to  the  very 
small  amounts  of  steel  and  copper  which  they  are  per- 
mitted to  self-authorize.  It’s  expected  that  community 
antenna  proponents,  through  their  newly  formed  Commu- 
nity Antenna  Assn.  (Vol.  8:3),  will  petition  NPA  for  same 
self-authorization  privileges  as  TV-radio  stations. 


TV  magnetic  tape  recorder  is  in  works  at  DuMont, 
according  to  testimony  of  Rodney  D.  Chipp,  director  of 
network  engineering,  at  Paramount  hearing  this  week. 
How  much  progress  has  been  made  was  not  revealed,  but 
project  evidently  is  not  yet  as  far  advanced  as  claimed  for 
Bing  Crosby  Enterprises’  tape  recorder  demonstrated  last 
November  (Vol.  7:46).  Acceptable  model  of  Crosby  equip- 
ment— one  giving  higher-quality  pictures  than  present 
kinescope  recordings — at  that  time  was  said  to  be  possible 
by  mid-1952.  Chipp  also  told  about  study  DuMont  made  of 
possibility  of  building  its  own  nationwide  microwave  relay 
system.  He  said  study  showed  plan,  never  completed, 
was  feasible  from  engineering  standpoint  and  cheaper  than 
using  AT&T’s  facilities. 

Eric  A.  Johnston,  ex-Stabilization  Chief,  recently  re- 
signed to  return  to  presidency  of  Moton  Picture  Assn,  of 
America,  has  accepted  President  Truman’s  appointment  as 
chairman  of  International  Development  Advisory  Board, 
handling  Point  4 program,  working  on  part-time  basis. 


, 


with  Electronics  Reports 


WASHINGTON  5,  D.  C.  • TELEPHONE  STERLING  1755 


Trade  Beper! 

January  26,  1952 


TRADE  MUSINGS-FACTS  & FAKCIES:  These  are  days  when  the  trade's  oracles  may  be  par- 

doned if  they  indulge  in  some  musings  and  fancies  calculated  to  raise  eyebrows,  pro- 
voke discussion  • — and  win  a good  deal  of  well-merited  publicity. 

Some  say  these  are  dog-days  in  the  TV  trade,  though  the  general  attitude  at 
all  levels  is  anything  but  depressed  or  gloomy  as  factories  resume  "normal"  output 
and  the  retail  sales  picture  is  reported  bright  in  various  areas  (notably  Chicago). 

Week's  most  quotable  flight  of  fancy  comes  out  of  speech  by  Motorola  execu- 
tive v.p.  Robert  Galvin,  able  son  of  an  able  father,  who  told  Chicago  TV  Council 
that  atomic-powered  TV  sets,  tri-dimenslonal  and  in  color,  can  be  visualized  10-15 
years  from  now.  And  5 years  from  now,  he  predicted,  transistors  will  revolutionize 
the  industry  by  making  possible  small,  cheaper,  more  reliable  TV  receivers. 

"The  time  may  come,"  he  added,  "when  sets  will  be  produced  by  a machine  that 
will  take  parts  in  at  one  end  and  bring  out  the  finished  product  at  the  other. " 

Coming  closer  to  immediate  reality,  young  Galvin  adduced  that  the  industry 
is  geared  to  produce  minimum  of  4,000,000  sets  this  year,  possibly  5,000,000,  but  he 
sees  market  for  6,000,000.  "We  could  sell  6,000,000  in  1952  if  we  could  build  them," 
he  said  — indicating  an  optimism  far  greater  than  most  of  his  fellow  manufacturers 
and  govt,  experts  (Vol.  8:2-3). 

n'  'lr  'r- 

Some  industry  executives  think  govt,  experts,  absorbed  with  shortage  idea, 
are  inclined  to  sell  industry  ingenuity  short  because  of  materials  limitations  that 
have  been  ordered.  NPA  electronics  specialists  deny  this.  Many  from  the  industry 
themselves,  they  say  privately  that  TV  manufacturers  will  produce  as  many  sets  as 
they  can  sell  this  year,  materials  shortages  or  no. 

All  of  those  queried  felt  industry  could  produce  as  many  as  5,000,000  sets 
or  more  this  year.  But  if  that  many  are  made,  they  say,  many  would  be  different 
from  current  models.  Said  one:  "Sure,  you  can  make  a gutless  wonder  with  far  fewer 
parts  and  materials  than  today's  good  sets  have." 

The  govt,  folk  agree,  by  and  large,  with  thesis  of  our  recent  articles  on 
conservation  (Vol.  7:45),  namely,  that  to  date  manufacturers  have  conserved  without 
degrading  the  end  product,  and  that  they're  not  likely  to  put  real  "austerity  sets" 
on  the  market  unless  they're  faced  with  far  heavier  demand  than  now  seems  probable. 

"Superpower  TV  sets"  are  in  effect  meeting  the  station  freeze,  in  words  of 
RCA  consumer  products  v.p.  Joseph  B.  Elliott,  speaking  this  week  before  group  of 
dept,  store  executives.  "With  the  broadcasters  frozen  in  .their  tracks,"  AP  quotes 
him  as  saying,  "the  set  manufacturers  have  taken  over.  We're  expanding  TV's  service 
area,  not  by  installing  more  transmitters  but  by  manufacturing  better  receivers. 

Some  of  the  sets  on  the  market  today  can  bring  in  quality  reception  in  fringe  and 
difficult  areas  that  have  always  been  considered  television  dust  bowls." 

Outlook  is  favorable  for  year,  said  Elliott,  with  "inventories  a problem  no 
longer"  and  with  "distributors  and  dealers  finding  their  stocks  returning  to  normal 
levels."  Materials  pinch  will  be  felt  mostly  first  half  of  year,  should  ease  second 
half  unless  military  needs  run  greater  than  expected,  he  said.  As  for  set  sales,  he 
thinks  politics  will  be  great  stimulus  this  year;  and  prices  recorded  their  lows 
last  summer  — "will  certainly  not  go  lower  during  1952,  and  may  go  higher  because 
of  increased  manufacturing  costs." 

This  year,  too,  should  see  beginnings  of  commercial  uhf,  Elliott  adds,  and 
it  promises  to  be  "the  major  area  of  TV's  future  expansion."  He  noted: 

"Going  into  the  upper  reaches  of  the  radio-frequency  spectrum  with  TV  was 
comparable  to  a new  geographic • exploration.  The  problems  encountered  were  complex 


10  - 


- 11  - 

and  difficult  but  all  major  obstacles  have  been  overcome,  and  we  now  know  that  uhf 
TV  is  entirely  practicable. 

"Although  probably  not  more  than  6 or  8 uhf  stations  will  begin  commercial 
operation  before  the  end  of  1952,  we  can  look  forward  to  an  ultimate  uhf  service  of 
over  1500  stations.  These,  combined  with  an  expanded  vhf  service,  mean  eventually 
50,000,000  TV  receivers  in  American  homes." 

% % % >;< 

TV  set  output  for  week  ending  Jan.  18  went  up  to  105,675  (only  133  private 
label)  from  102,684  & 69,198  of  preceding  2 weeks  of  new  year  (Vol.  8:3).  Factory 
inventory  went  down  only  slightly  — to  227,196  from  239,700  week  earlier,  still 
quite  a way  up  from  11-month  low  of  176,857  achieved  as  of  Jan.  4. 

Radio  output  fell  to  157,574  (66,597  private  label)  from  173,981  week  be- 
fore, and  radio  inventory  fell  to  257,707  from  287,798.  Radio  output  for  Jan.  18 
week  comprised  72,576  home  sets,  10,454  portables,  21,959  clock,  52,585  auto. 


Topics  & Trends  oi  TV  Trade:  rca  is  increasing 

prices  of  110  more  types  of  receiving  tubes  about  5%, 
effective  Feb.  11,  bringing  them  up  to  OPS  ceilings.  Simi- 
lar increases  were  ordered  last  Dec.  19  on  58  types.  Hikes 
are  attributed  to  increased  production  costs. 

RCA  tube  dept,  also  is  understood  to  be  planning  big- 
campaign  to  encourage  replacement  of  kinescopes,  offering 
trade-in  allowances  to  distributors  to  be  passed  on  to  con- 
sumers. Details  will  be  announced  shortly,  plan  said  to 
be  somewhat  different  from  that  announced  by  Sylvania 
last  week  (Vol.  8:3). 

RCA  disputes  idea  that  cylindrical-face  glass  picture 
tubes  and  electrostatic  focusing,  adopted  by  many  manu- 
factures (Vol.  7:47  et  seq),  indicate  trend — and  Tube  Dept, 
sales  mgr.  Larry  S.  Thees  states  that  RCA’s  21-in.  metal 
kinescopes  are  outselling  comparable  glass  types  by  wide 
margin.  He  also  reports  RCA  has  added  another  metal- 
shell  tube,  with  low-voltage  electrostatic  focus;  demand  on 
RCA,  largest  of  tube  makers,  has  been  mainly  for  mag- 
netic focus,  he  said.  Claiming  various  advantages  for 
metal  kines,  notably  weight  (18  lbs.  for  21-in.  vs.  30  for 
glass)  and  use  of  alloys  as  against  scarce  nickel  in  but- 
tons of  glass,  he  said  metal  type  currently  accounts  for 
more  than  25%  of  all  kinescope  sales. 

* * * * 

Fantastic  story  of  employe  pilfering — how  they  sys- 
tematically stole  some  $400,000  worth  of  TV  parts,  and 
service  company  found  it  out  only  after  4 years — unfolded 
this  week  in  connection  with  bankruptcy  petition  filed  by 
big  Conlan  Electric  Co.,  Brooklyn.  Firm’s  lawyer  gave 
opinion  that  similar  conditions  pi’evailed  throughout  TV 
sei-vicing  field.  Indictments  are  expected  after  probe  by 
district  attorney,  37  of  firm’s  200  employes  having  admitted 
taking  components  which  wer-e  used  either  in  their  own 
independent  businesses  or  resold — sometimes  even  to  other 
employes  in  same  firm.  Installation  and  delivery  records 
also  were  falsified. 

There  was  no  explanation  why  no  inventory  was  taken 
in  all  that  time,  or  how  so  many  parts  could  disappear 
without  arousing  suspicion  even  without  an  inventory. 
Conlan’s  20,000  service  contracts — on  sets  bought  at  Gim- 
bels,  Wanamakers,  Macy’s  and  other  big  dept,  stores — are 
expected  to  be  fulfilled  by  several  bonding  concerns  which 
plan  to  set  up  new  servicing  firm  to  be  run  by  Conlan. 

* * * * 

County-by-county  TV  set  shipment  figures,  covering- 
first  47  weeks  of  1951  and  totaling  4,415,422,  were  issued 
by  RTMA  last  week,  accompanied  by  map  of  U.  S.  show- 
ing concentration  of  shipments.  RTMA  issues  shipment 
figures  monthly;  these  are  the  first  prepared  by  its  own 
statistical  dept. 


Invited  to  NPA  color  TV  conference  Feb.  8 (see  story, 
p.  5)  were  same  manufacturers  who  attended  Oct.  25,  1951 
conference  with  defense  mobilizer  Charles  E.  Wilson 
(Vol.  7:43)  plus  H.  G.  Place,  president,  General  Precision 
Laboratory,  manufacturer  of  theatre-TV  equipment,  and 
Comdr.  E.  F.  McDonald  Jr.,  president  of  Zenith.  Others  in- 
vited to  Feb.  8 meeting:  Richard  Graver,  Admiral;  John 

W.  Craig,  Crosley;  Richard  Hodgson,  Chromatic;  Arthur 
Mathews,  Color  Television  Inc.;  Frank  Stanton,  CBS;  Dr. 
Allen  B.  DuMont;  Benjamin  Abrams,  Emerson;  Fred  Gluck, 
Fada;  Dr.  W.  R.  G.  Baker,  GE;  William  Halligan,  Halli- 
crafters;  W.  A.  MacDonald,  Hazeltine;  Frank  Freimann, 
Magnavox;  Robert  Galvin,  Motorola;  William  Balderston, 
Philco;  Gen.  David  Sarnoff,  RCA;  J.  Friedman,  Trav-Ler; 
John  Meek,  Scott  Radio  Laboratories;  Herbert  Gumz,  Web- 
ster-Chicago;  R.  S.  Alexander,  Wells-Gardner;  J.  M.  Mc- 
Kibben,  Westinghouse.  Each  industry  representative  has 
been  invited  to  bring  one  other  member  of  his  firm. 

Anticipating  lifting  of  freeze  on  new  stations,  DuMont 
Transmitter  Div.  announces  plan  for  sales  reorganization 
program  involving  (1)  regrouping  of  major  sales  areas 
into  3 districts — Eastern,  Western  and  Central — and  ap- 
pointment of  many  new  sales  reps;  (2)  setting  up  of  sales 
offices  in  key  cities;  (3)  provision  for  more  cooperation 
between  each  division  and  its  field  reps  in  order  to  give 
“tailor-made”  service  to  stations. 

Cited  as  one  deflationary  sign,  in  report  of  New  York 
City  Dept,  of  Purchases  this  week,  was  fact  that  TV  has 
become  “concrete  ally  of  retrenchment”  for  the  average 
householder,  who  is  spending  less  money  on  sports  events 
and  as  direct  consequence  of  ownership  of  TV  set. 

* * * * 

Merchandising  Notes:  “TV  Five-Thousand”  is  the 
unique  name  and  “TV  5000”  unique  phone  number  of  new 
servicing  organization  that  began  operating  in  Washing- 
ton this  week,  comprising  group  of  servicemen  who  pooled 
equipment,  facilities,  experience  to  set  up  big  shop  to  deal 
exclusively  in  TV  service  . . . Starrett  this  week  released 
new  line  of  5 sets,  quoting  warranty  and  tax  extra:  17-in. 
mahogany  table  $170,  open-face  mahogany  console  $200; 
20-in.  mahogany  table  $220,  open-face  mahogany  $250, 
full-door  mahogany  $330  . . . Zenith  follows  lead  of  other 
big  set  makers  (Vol.  8:2-3)  by  including  warranty  in  list 
prices  and  quoting  tax  extra;  new  sets  are  17-in.  mahogany 
table  at  $270  and  17-in.  AM-FM-phono  $500  . . . Gough 
Industries,  ex-Philco,  named  Sylvania  distributor  for 
Southern  California  and  Phoenix,  Ariz.,  effective  Feb.  1 . . . 
Crosley  out  with  new  AM-FM  table  model  at  $65  in  choice 
of  4 colors  . . . Prices  of  Crosley’s  4 new  TV  sets,  including 
tax  but  parts  warranty  $10  extra,  are  17-in.  console  $300 
and  21-in.  console  $350,  blonde  $370,  combination  $480. 


12  - 


Mobilization  Notes:  Electronics  Production  Board,  re- 

sponsible for  over-all  coordination  of  defense  electronics 
production  program,  adds  Marvin  Hobbs,  electronics  ad- 
viser to  Munitions  Board  chairman  John  Small,  as  mem- 
ber, succeeding  C.  W.  Middleton,  now  working  in  field  for 
Defense  Dept.  On  Feb.  1,  J.  A.  (Shine)  Milling,  RCA 
v.p.  on  leave,  director  of  NPA  Electronics  Div.,  takes  over 
board’s  chairmanship,  succeeding  Edmund  T.  Morris  Jr., 
who  returns  to  Westinghouse  (Vol.  8:2).  Other  members 
are  Harry  A.  Ehle  (International  Resistance  v.p.),  con- 
sultant to  Undersecretary  of  Army;  Don.  G.  Mitchell  (Syl- 
vania  president),  consultant  to  Undersecretary  of  Air 
Force;  Capt.  F.  R.  Furth,  director,  Naval  Research  Lab; 
F.  H.  Warren,  Atomic  Energy  Commission. 

* * * * 

Cathode  ray  tube  industry  isn’t  being  asked  to  switch 
from  glass  to  metal  cones,  NPA  Electronics  Div.  stressed 
this  week  in  clarification  of  last  week’s  announcement  of 
availability  of  extra  amounts  of  chrome  stainless  steel 
(Vol.  8:2).  Division  had  announced  larger  allotments  of 
stainless  would  be  available  for  uses  where  it  could  save 
scarce  materials,  citing  fact  that  metal-cone  tubes  don’t 
require  nickel-containing  high-voltage  lead-in  buttons  used 
on  all-glass  tubes. 

Electronics  Div.  statement  this  week  said:  “If  all 
users  of  materials  for  which  chrome  stainless  could  be 
substituted  would  switch  to  its  use,  a shortage  would  de- 
velop in  this  material.  While  all  possible  savings  of  nickel 
should  be  given  serious  consideration,  it  does  not  follow 
that  this  indicates  a switch  from  glass  to  [metal-cone] 
picture  tubes.  Experiments  are  under  way  to  develop  an 
alternate  material  for  the  buttons  in  glass  CR  tubes  which 
requires  no  nickel.  Members  of  the  industry  indicate  that 
there  is  a real  possibility  that  this  can  be  worked  out  be- 
fore the  industry’s  present  supply  of  nickel  alloy  buttons 
is  exhausted.” 

* * * * 

Selenium  rectifier  plants  face  shutdowns — some  within 
3 weeks — as  result  of  selenium  shortage,  rectifier  manufac- 
turers told  NPA  Jan.  24.  Some  firms  said  they  received 
no  selenium  allotment  for  January,  while  others  reported 
receiving  only  20%  of  amount  requested.  They  recom- 
mended inventory  limitation  on  selenium  (Order  M-91)  be 
increased  to  60  days  from  present  30.  Represented  at  NPA 
meeting  were  Fansteel  Metallurgical  Corp.,  Federal  Tele- 
phone & Radio  Corp.,  GE,  Kotron  Rectifier  Coi-p.,  Syntron 
Co.,  Radio  Receptor  Co.,  Sai-kes  Tarzian,  Vickers  Inc., 
Westinghouse. 

Pentagon  will  relax  security  rules  it  imposed  last 
Mai'ch  (Vol.  7:10)  and  l'eturn  to  policy  of  making  public 
full  award  infoimiation  on  unclassified  military  contracts 
in  excess  of  $25,000  as  aid  to  “businessmen  who  may  want 
to  become  subcontractors.”  The  periodic  lists  of  conti’act 
awards  are  available  at  Commerce  Dept,  field  offices. 

Revised  “list  of  essential  activities,”  issued  by  Com- 
merce Dept,  for  guidance  of  draft  boards,  Defense  Dept., 
etc.  is  substantially  same  as  list  issued  last  April  (Vol. 
7:14).  All  military  electronics-communication  pi-oduction 
is  included.  Like  previous  list,  telecasting,  broadcasting, 
civilian  TV-i’adio  manufacturing  classifications  are  omitted. 

Aircraft  electronics  manufacturers  will  discuss  pro- 
duction problems  of  curi’ent  Air  Force  and  Navy  pi-ogi-ams 
at  Jan.  30  Pentagon  meeting  called  by  Undei’secretary  of 
Air  Force  R.  L.  Gilpatric  and  Assistant  Secretary  of  Navy 
John  F.  Floberg. 

Lewyt  Corp.,  Brooklyn  vacuum  cleaner  manufacturer, 
plans  to  double  military  electronic  production  this  year  by 
addition  of  45,000  sq.  ft.  of  factoi’y  space;  plans  to  hire  400 
additional  employes  and  install  $600,000  worth  of  machin- 
ery in  next  6 months;  has  $50,000,000  in  defense  contracts. 


Trade  Personals:  Irving  G.  Rosenberg,  mgr.  of  Du- 

Mont cathode  l'ay  tube  div.,  promoted  to  director  of  Du- 
Mont operations  with  headquarters  at  E.  Paterson  plant 
. . . Roger  Brown  promoted  by  Emerson  Radio  to  national 
sales  mgr.,  Stanley  L.  Abrams  to  director  of  purchasing, 
Irwin  M.  Koenigsberg  to  mgr.  of  purchasing  div.  . . . Al- 
bert Axelrod,  ex-Loral  Electronics  Co.,  named  senior  engi- 
neer in  advanced  development  laboratories  of  CBS-Colum- 
bia  in  expansion  program  preparatoi-y  to  moving  its  TV- 
i-adio  px-oduction  to  new  plant  in  Long  Island  City  . . . 
Harry  Alter,  Chicago  Crosley  distributor,  reelected  presi- 
dent of  Electric  Assn,  of  Chicago;  John  M.  Price,  Allen- 
Bradley  Co.,  v.p.;  A.  II.  Kahn,  GE  Supply  Corp.  district 
mgr.,  treas.  . . . Walter  J.  Fitzpatrick  promoted  to  central 
regional  sales  mgr.,  GE  replacement  tubes,  Chicago,  mov- 
ing from  district  office  in  Los  Angeles  . . . Herbert  F. 
Koether,  Crosley  radio  sales  section  mgr.,  promoted  to  mgr. 
of  refrigei-ation  sales  section,  succeeding  C.  L.  Stoup,  now 
heading  builder  sales  section  . . . William  Cole,  ex-Admiral, 
Milwaukee,  named  Capehart-Farnsworth  Detroit  regional 
mgr.,  succeeding  C.  A.  Bejma,  now  Chicago  mgr.;  John  F. 
Conger,  Northwest  mgr.,  named  Southwest  sales  regional 
mgr.,  headquartering  in  Dallas,  succeeding  W.  H.  Ricken- 
bach,  now  special  asst,  to  West  Coast  mgr.  C.  R.  Ward  . . . 
George  Crane,  from  Portland  bi'anch,  named  mgr.  of  new 
Ci-osley  factox-y  bi’anch  at  1534  First  Ave.  So.,  Seattle, 
taking  over  territory  formerly  served  by  Commercial 
Appliance  Co.  . . . Richard  A.  Scott  named  Hoffman  Sales 
Coi-p.  gen.  mgr.  in  San  Francisco,  Byron  W.  Brown  sales 
mgr.  . . . Donald  A.  Quarles,  Bell  Lab  v.p.,  nominated  for 
president  of  Amei’ican  Institute  of  Electrical  Engineers 
. . . John  H.  Bose,  engineer  associated  with  Maj.  Edwin  H. 
Armstrong,  elected  1952  president  of  Radio  Club  of  Amer- 
ica; Ralph  Batcher,  RTMA,  v.p.  . . . Frank  D.  Langstroth, 
ex-Starrett,  appointed  v.p.  in  charge  of  operations,  Video 
Products  Corp.  and  its  affiliated  Sheraton  Television  Corp. 


Position  of  planets,  not  sunspots,  causes  most  inter- 
ference to  shortwave  communications,  said  RCA  Commu- 
nications’ John  Nelson  at  Jan.  24  meeting  of  American  In- 
stitute of  Electrical  Engineers  in  New  York.  He  dis- 
counted long-held  theory  that  sunspots  are  principal 
villains  disrupting  world-wide  communications,  put  blame 
on  certain  angular  relationships  of  planets.  Nelson  said 
7-year  study  indicates  1952  will  be  bad  year  because  of 
positions  of  Saturn,  Neptune  and  Uranus.  To  get  around 
interference,  RCAC  has  set  up  new  relay  station  at 
Tangiers,  Noi’th  Africa,  to  route  traffic  to  Eui'ope  dui'ing 
magnetic  storms. 

RCA  inaugurates  TV  sales  clinics  for  dealers  and  sales- 
men, “believed  to  be  the  most  intensive  ever  undei’taken,” 
to  be  conducted  by  its  distributors  Feb.  4,  March  3 and 
March  31.  Clinics  were  prepared  with  help  of  Amos  Par- 
rish & Co.,  New  York  merchandising  consultants,  were 
prompted  by  fact,  RCA  says,  that:  (1)  Customei’s  have 

become  discriminating.  (2)  “Hidden  qualities”  of  RCA 
sets  need  to  be  pointed  out  by  well-schooled  salesmen. 
“Prove  It  Yourself”  is  slogan  of  campaign  which  features 
$50,000  contest  for  salesmen. 

For  Ford  dealer  convention  in  Atlantic  City’s  Tray- 
more  Hotel  last  week,  RCA  set  up  closed-cii-cuit  TV  and 
20-ft.  theatre-TV  screen  so  that  1200  people  could  see 
demonsti’ations  of  new  car,  closeups,  etc.  Room  with  car 
wasn’t  big  enough  for  all  to  see,  particularly  close  up, 
hence  hiring  of  TV  setup  with  crew. 

Course  in  TV-radio  law,  taught  by  Walter  R.  Barry, 
of  Coudert  law  firm,  stalls  at  New  York  U Feb.  6,  running 
for  14  Wednesdays,  6-8  p.m.  Topics  include:  property 
rights  in  ideas,  slogans,  programs;  defamation;  contractual 
relationships;  use  of  testimonials,  photographs,  music; 
giveaways  & pi’emiums. 


13 


Financial  & Trade  Holes:  Long-range  optimism  for 

TV  investment  prospects  keynotes  report  in  January  Tele- 
vision Magazine  by  security  analyst  Robert  Gilbert,  of  In- 
vestors’ Management  Service,  90  Broad  St.,  New  York. 
He  gives  these  reasons  for  bullishness:  (1)  “Possibility  of 
300  TV  stations  in  1953” — regarded  more  important  than 
fact  that  1952  construction  will  be  slight.  (2)  Networks’ 
1956  gross  may  be  4 times  that  of  1951.  (3)  Set  produc- 

tion will  rise  to  estimated  5,700,000  in  1953  after  1952  de- 
cline. (4)  Electronic  defense  business  and  carryover  of 
TV  inventories  will  cushion  1952  decline.  (5)  Theoretical 
demand,  based  on  42,000,000  wired  homes,  exists  for  23,- 
000,000  more  sets.  (6)  Annual  demand  after  saturation  is 
reached  may  hit  6,000,000  sets.  Most  of  industry  would 
agree  with  Gilbert’s  long-range  outlook,  but  “300  TV  sta- 
tions in  1953”  seems  impossible  as  of  now  (Vol.  8:2)  and 
5,700,000  sets  in  1953  can  be  based  on  no  more  than  hunch. 

He  * % * 

Raytheon  has  filed  statement  with  SEC  registering 
434,189  shares  of  $5  par  common  stock  to  be  offered  to 
pi-esent  stockholders  on  basis  of  one  new  for  every  4 held, 
through  underwriters  Hornblower  & Weeks  and  Paine, 
Webber,  Jackson  & Curtis.  Purpose  is  to  raise  about 
$4,000,000  for  plant  expansion  and  increased  working  capi- 
tal. Backlog  of  govt,  oi-ders  was  stated  as  about  $171,000,- 
000  as  of  last  Nov.  31.  Officer  remuneration  for  fiscal  year 
ended  May  31,  1951,  was  listed  as  follows:  Charles  F. 
Adams  Jr.,  president,  $40,083;  David  T.  Schultz,  v.p.-treas., 
$39,450;  Percy  L.  Spencer,  v.p.  & mgr.  of  power  tube  div., 
$27,500. 

Cornell-Dubilier  directors  won  proxy  fight  over  divi- 
dend payments  at  Jan.  23  meeting,  were  re-elected  over 
opposition  led  by  Gregory  Grinn,  owner  of  3300  shares  and 
representing  40,000  shares.  Grinn  protested  payment  of 
only  $1  dividend  for  year  ended  Sept.  30,  1951,  although 
earnings  totaled  $3.71  per  common  share  on  sales  of  $33,- 
082,683  (Vol.  8:1).  Executive  v.p.  Haim  Beyer  said  Febru- 
ary board  meeting  will  consider  a larger  dividend,  possibly 
stock  dividend.  He  called  backlog  of  orders  “satisfactory,” 
predicted  new  defense  conti-acts  soon.  Sales  in  quarter 
ended  Dec.  31,  1951,  he  said,  were  $9,100,000  vs.  $8,049,393 
same  1950  period. 

Short  interest  in  TV-radio  and  related  stocks  on  New 
York  Stock  Exchange  showed  these  changes  between  Dec. 
14  & Jan.  15:  Admiral,  23,070  Dec.  14  to  18,290  Jan.  15; 
Avco,  20,850  Dec.  14  to  19,380  Jan.  15;  Corning  Glass, 
4370  Dec.  14  to  5010  Jan.  15;  GE,  10,419  Dec.  14  to  11,251 
Jan.  15;  Magnavox,  12,266  Dec.  14  to  12,446  Jan.  15; 
Motorola,  14,624  Dec.  14  to  13,595  Jan.  15;  Philco.  8921 
Dec.  14  to  8878  Jan.  15;  RCA,  33,655  Dec.  14  to  33,930  Jan. 
15;  United  Paramount  Theatres,  7120  Dec.  14  to  4920  Jan. 
15;  Zenith,  23,475  Dec.  14  to  23,816  Jan.  15. 

Dividends:  Stewart-Warner,  35^  extra  payable  March 
8 to  stockholders  of  record  Feb.  15;  American  Phenolic, 
20b  payable  Jan.  25  to  holders  Jan.  11;  Olympic,  3%  stock 
dividend  payable  Jan.  28  to  holders  Jan.  15;  Indiana  Steel 
Products,  25f*  payable  March  10  to  holders  Feb.  20;  Co- 
lumbia Pictures,  $1.0614  payable  Feb.  15  to  holders  Feb.  1; 
Weston  Electrical  Instrument  Co.,  50c  payable  Feb.  27  to 
holders  Feb.  10;  Clarostat,  10<‘  payable  Feb.  15  to  holders 
Feb.  1;  I’.  It.  Mallory  & Co.,  30b  payable  March  10  to 
holders  Feb.  12;  Avco,  15b  payable  March  20  to  holders 
Feb.  29;  Standard  Coil  Products,  25b  payable  Feb.  15  to 
holders  Feb.  2. 

Packard-Bell  sales  were  $6,024,900  for  its  first  fiscal 
quarter  ended  Dec.  31,  1951,  net  earnings  $428,671  (73b 
per  share)  after  providing  for  $461,700  taxes.  This  com- 
pares with  $7,355,805  sales,  $736,381  net  after  taxes  for 
comparable  1950  period. 


Second  Saturday  Evening  Post  article  in  series  of  3 
on  “The  Big  Brawl:  Hollywood  vs.  Television,”  Jan.  26 
edition,  is  about  as  badly  done  as  first  was  well  done  (Vol. 
8:3).  In  this  one,  author  Milton  MacKaye  covers  the 
Hollywood-films-for-TV  angle,  evidently  got  bogged  down 
in  Hollywood  dazzle  and  hyperbole,  particularly  was  sold 
bill  of  goods  on  Paramount’s  “dominant”  position  in  TV, 
got  many  facts  wrong  or  half-wrong.  For.example,  “Para- 
mount’s” WBKB  in  Chicago  becomes  “WKTB,”  and  no 
differentiation  is  made  between  WBKB’s  owner  United 
Paramount  Theatres  and  Paramount  Pictures  whose  KTLA 
in  Los  Angeles  was  evidently  the  only  station  in  that  city 
contacted;  Paramount  Pictures  ostensibly  is  still  in  the 
theatre  business  (no  mention  of  Dept,  of  Justice  anti-trust 
decree);  the  Lawrence  tri-color  tube  (50%  controlled  by 
Paramount  Pictures  through  its  half  ownership  of  Chro- 
matic) is  the  be-all  and  and  end-all  of  color  TV;  Para- 
mount Pictures’  pay-as-you-look  Telemeter  (and  maybe 
Phonevision)  are  just  around  the  corner- — though  they  have 
high  hurdle  of  FCC  policy-making  yet  to  leap,  let  alone 
industry  apathy.  Third  article,  Feb.  2,  will  go  into  even 
more  intricate  problem  of  networks,  TV  advertising,  etc. 

“Battle  of  the  ads”  may  be  on  in  earnest,  with  big 
newspaper  rep  firm  Moloney,  Regan  & Schmitt  splurging 
in  New  York  Times  Jan.  22  with  cartoon  ad  showing 
family  moving  second  and  third  TV  set  into  living  room 
and  saying,  “Excuse  us  a moment — three  of  our  favorite 
programs  come  on  at  the  same  time.”  Says  sub-caption: 
“In  newspapers  the  reader  can  look  at  all  the  advertise- 
ments in  the  same  issue.”  Ad’s  catch-line  is  “Challenging- 
thoughts  for  1952’s  Million-Dollar  Advertisers”  and  it  goes 
on  with  this  curious  provocative  argument,  sure  to  draw 
quick  fire  from  the  TV  boys:  “A  million  dollars  these  days 
no  longer  buys  a big  TV  campaign  but  a million  dollars 
spent  in  newspaper  advertising  will  buy  a big  newspaper 
campaign  of  1000-line  advertisements  every  other  week 
for  a full  year  in  the  79  newspapers  in  the  63  TV  cities 
and  will  deliver  a net  paid  ABC  circulation  of  20,000,000 
families  per  insertion — in  contrast  to  approximately  14,- 
500,000  TV  sets  in  the  entire  U.  S.” 

Theatre  boxoffice  declines  as  TV  saturation  increases. 
That’s  sizeup  by  Film  Daily  of  city  and  state  admission 
tax  figures  for  1950  and  1951.  Jan.  22  issue  gives  these 
samples:  Chicago — while  TV  sets-in-use  rose  from  800,000 
to  well  over  1,000,000  in  1951,  amusement  tax  collections 
dropped  12%.  Columbus,  O. — sets  rose  from  120,000  to 
200,000,  monthly  tax  decline  averaged  10%.  Reading, 
Pa.  (in  Philadelphia  TV  area) — admission  tax  drop  aver- 
aged 19%.  Iowa — TV  has  made  little  inroads  on  most 
areas,  tax  off  4%  first  3 quarters  of  1951.  Mississippi — 
no  TV,  collections  up  7%.  Oklahoma — TV  covers  about 
half  state’s  area,  combined  tent  show-movie  tax  collections 
showed  “negligible  fractional  change”  compared  to  1950. 
Pittsburgh — TV  sets  rose  from  215,000  to  330,000,  collec- 
tions dropped  only  2%  in  1951,  but  had  slumped  15.85%  in 
1950  when  sets-in-use  rose  from  71,000  to  215,000. 


UHF  is  main  theme  of  Hugo  Gex-nsback’s  Radio-Elec- 
tronics Magazine’s  annual  TV  number  for  January,  which 
also  includes  articles  on  military  field  use  of  TV,  fringe- 
area  problems,  DX-ing  in  TV,  antenna  developments,  table 
of  characteristics  for  most  makes  of  receivers.  NBC’s 
Raymond  F.  Guy  discusses  lessons  learned  at  Bridgeport 
experimental  uhf  station,  while  2 articles  are  devoted  to 
uhf  antennas  and  uhf  converters  for  vhf  receivers.  Army 
use  of  “caravan”  trucks  to  televise  maneuvers  is  called 
“boldest  stroke  in  education  by  TV  ever  made.”  DX  article 
by  Edward  P.  Tilton,  vhf  editor  of  QST,  analyzes  1951 
reports — all  of  them  on  Channels  2-6.  Long-distance  re- 
ports of  reception  on  Channels  7-13  are  limited  to  few 
hundred  miles. 


14 


Network  TV-Radio  Billings 

December  1951  and  January-December  1951 

(For  November  report,  see  Television  Digest,  Vol.  7:52) 


NETWORK  TV  BILLINGS  of  $14,247,061  for  Decem- 
ber, only  slightly  under  radio  networks’  $14,619,048, 
brought  total  network  TV  for  year  to  $127,989,713  or 
nearly  thrice  the  1950  total  of  $44,356,772,  according  to 
Publishers  Information  Bureau.  NBC-TV’s  December  bill- 
ings of  $6,592,673  continued  to  forge  ahead  of  its  radio 
billings  ($4,343,307)  and  now  lead  all  network  revenues. 
CBS-TV  is  second  with  $4,736,368,  but  its  radio  continued 
to  lead  its  own  TV  and  all  other  radio  networks  with 
$5,278,508.  (We  erred,  in  analyzing  last  PIB  report,  in  stat- 
ing that  CBS-TV  revenues  had  jumped  ahead  of  its  radio.) 

For  year,  NBC-TV’s  $59,171,452  beat  out  its  radio  net- 
work’s $54,324,017,  but  CBS  and  ABC  radio  networks  con- 
tinued to  run  well  ahead  of  their  TV.  Trend  seems  plain, 
however — TV  billings  are  upgrade,  radio  down,  latter  mani- 
fested by  fact  that  total  1951  network  radio  ran  $174,718,- 
594  as  against  $183,519,037  in  1950.  That  TV  by  end  of 
1952  will  surpass  radio,  albeit  there  will  be  only  100-odd 
interconnected  TV  stations,  seems  fairly  evident  in  light  of 
higher  TV  network  rates  and  lower  radio  network  rates 
ordered  last  year.  Detailed  PIB  figures: 


DUMONT  AND  ABC  political  convention  TV  plans 
were  revealed  this  week  as  battle  for  station  clear- 
ances (Vol.  8:1)  went  on  with  renewed  vigor.  Following 
pattern  of  CBS-Westinghouse  (Vol.  7:52)  and  NBC-Philco 
(Vol.  8:1)  deals,  ABC  announced  Admiral  will  sponsor 
complete  TV-radio  coverage  of  Democratic  and  Republican 
national  conventions  as  well  as  election  returns.  Contract 
was  placed  through  Erwin,  Wasey,  New  York.  DuMont 
came  up  with  unique  deal  whereby  Life  Magazine  supplies 
staff  of  more  than  30  editors  and  reporters,  picture  morgue, 
March  of  Time  film  clips,  etc.  for  local  sponsorship  on 
co-op  basis. 

It’s  not  likely  ABC  or  DuMont  will  make  much  of  a 
dent  in  one  and  2-station  markets,  but  they’ll  scrap  it  out 
in  the  nine  3-station  areas.  Strictly  from  viewpoint  of 
revenue  to  stations,  DuMont  offer  is  most  attractive,  since 
ABC,  CBS  & NBC  will  pay  affiliates  for  only  part  of  the 
time  they  carry  the  coverage.  Young  & Rubicam,  repre- 
senting  Life,  will  participate  in  DuMont  coverage  as  pro- 
gramming and  production  counsel. 

* * * * 

First  political  time  sale  by  network  in  1952  presiden- 
tial campaign  was  to  Stassen  for  President  Committee, 
which  has  bought  15-min.  intermission  (approx.  11-11-:15) 
between  Sat.  night  wrestling  bouts  on  DuMont  Feb.  2 to 
present  Mr.  Stassen  speaking  from  New  York. 


NETWORK  TELEVISION 


NBC  ._. 
CBS  __ 

ABC  

DuMont 


December 

1951 

..$  6,592,673 
_ 4,736,368 
_ 1,980,145 
937,875 


December 

1950 

$ 3,274,757 
2,304,602 
1,298,616 


Jan.-Dee.. 

1951 

$ 59,171,452 
42,470,844 
18,585,911 
7,761,506 


Total 


$14,247,061  $ 6,877,975  $127,989,713 

NETWORK  RADIO 


CBS 

NBC 

ABC 

MBS 


. $ 5,278,508 
. 4,343,307 

3,300,219 
_ 1,697,014 


$ 6,544,490 
5,077,740 
2,898,508 
1,312,393 


$ 68,784,773 
54,324,017 
33,708,846 
17,900,958 


Jan.-Dee. 

1950 

$ 21,185,692 
12,964,531 
6,628,662 
3,577,887 

$ 44,356,772 


$ 70,744,669 
61,411,546^ 
35,270,845 
16,091,977 


Total  $14,619,048  $15,833,131  $174,718,594  $183,519,037 


* Figures  for  1950  not  available. 

* * * 


Network  TV  and  radio  figures  for  January-thru- 
December,  including  revisions  of  previously  revised  PIB 
figures: 

NETWORK  TELEVISION  TOTALS  FOR  1951 


Jan.  . 

Feb.  

March  .. 
April  _ 
May  — 

June  

July  

Aug.  .... 
Sept. 

Oct.  

Nov.  — 
Dec.  

ABC 

$1,328,719 
. 1,254,851 

..  1,539,470 

. 1,432,319 

..  1,385,901 
_ 1,437,593 

. 1,351,168 
1,444,593 
1,622,482 
. 1,897,427 
1,911,243 
. 1,980,145 

CBS 

$ 2,601,165 
2,600,339 
2,993,902 
2,906,891 
3,066,249 
2,900,782 
3,434,659 
3,734,551 
4,159,213 
4,731,219 
4,605,506 
4,736,368 

DuMont 
$ 435,527 

406,079 
457,811 
574,025 
622,646 
564,478 
645,359 
763,071 
738,578 
768,684 
847,373 
937,875 

NBC 

$ 4,187,222  $ 
3,949,360 
4,654,063 
4,758,309 
4,946,338 
4,244,240 
3,477,952 
3,359,856 
5,405,243 
7,060,289** 
6,535,907** 
6,592,673 

Total 

8,552,633 

8,210,629 

9,645,246 

9,671,544 

10,021,134 

9,147,093 

8,909,138 

9,302,071 

11,925,516 

14,457,619 

13,900,029 

14,247,061 

Total 

$18,585,911 

$42,470,844 

$ 7,761,506 

$59,171,452 

$127,989,713 

NETWORK  RADIO  TOTALS 

FOR  1951 

ABC 

CBS 

MBS 

NBC 

Total 

Jan. 

$ 3,099,418 

$ 6,833,626 

$ 1,542,887 

$ 5,215,947 

$ 

16,691,878 

Feb. 

2,702,721 

6,097,737 

1,426,705 

4,731,626 

14,958,789 

March 

..  2,891,339 

6,793,966 

1,648,006 

5,085,636 

16,418,947 

April 

2,980,183 

6,487,717 

1,539,801 

4,897,882 

15,905,583 

May  

. 2,991,227 

6,745,098 

1,510,818 

5,329,752 

16,576,895 

June  .... 

..  2,720,268 

6,201,963 

1,191,691 

4,739,193 

14,853,115 

July 

2,267,674 

4,387,193 

1,347,841 

3,728,687 

11,731,395 

Aug. 

2,210,352 

4,440,261 

1,329,375 

3,808,906 

11,788,894 

Sept. 

2,165,971 

4,645,527 

1,324,061 

3,713,235 

11,848,794 

Oct. 

..  3,158,714 

5,615,723 

1,759,468 

4,414,200 

14,948,105 

Nov.  - 

3,220,760 

5,257,454 

1,583,291 

4,315,646 

14,377,151 

Dec 

..  3,300,219 

5,278,508 

1,697,014 

4,343,307 

14,619,048 

Total 

$33,708,846 

$68,784,773 

$17,900,958 

$54,324,017 

$174,718,594 

**  Revised  as  of  Jan.  21,  1952. 

Note:  These  figures  do  not  represent  actual  revenues  to  the  net- 
works, which  do  not  divulge  their  actual  net  dollar  incomes. 
They’re  compiled  by  PIB  on  basis  of  one-time  network  rates,  or 
before  frequency  or  cash  discounts.  Therefore,  in  terms  of  dollars 
actually  paid  to  networks  they  may  be  inflated  by  as  much  as  40%. 
Figures  are  accepted  by  networks  themselves,  however,  and  by  the 
industry  generally,  as  satisfactory  index  of  comparisons  and  trends. 

Note:  Foregoing  tables  replace  those  for  January-November 
published  on  p.  32  of  TV  Factbook  No.  14. 


Distillers  and  ad  agencies  are  due  to  carry  burden  of 
opposition  to  “drys”  in  Jan.  30  hearing  on  Johnson-Case 
bill  (S.  2444)  before  Senate  Interstate  & Foreign  Com- 
merce Committee  (Vol.  8:3).  Bill  would  outlaw  TV-radio 
commercials  of  distilled  spirits.  NARTB  and  station  reps 
are  expected  to  file  statements,  though  distilled  spirits  have 
never  been  accepted  by  the  industry.  House  Interstate  & 
Foreign  Commerce  Committee  hasn’t  yet  set  date  for  hear- 
ings on  Rep.  Rankin’s  bill  (H.R.  5889)  to  outlaw  commer- 
cials for  any  alcoholic  beverage,  which  would  include  beer 
and  wine. 

Addition  of  several  uhf  stations  to  the  5 vhf  which 
single  entity  is  permitted  by  FCC  to  acquire,  proposed  by 
NBC  (Vol.  8:1),  was  backed  this  week  by  National  Appli- 
ance & Radio  Dealers  Assn,  when  president  Mort  Farr 
wrote  FCC  Chairman  Coy  that:  “It  will  give  the  retailers 
strong  teammates  in  the  introduction  of  the  new  type  of 
TV  receivers  to  the  public,  speeding  the  development  of  a 
uhf  audience  by  assuring  a goodly  number  of  quality  pro- 
grams being  offered  consistently.” 

Sole  application  filed  with  FCC  this  week  for  TV  sta- 
tion came  from  W.VET,  Rochester,  N.  Y.,  seeking  Channel 
10  and  proposing  to  use  same  tower  as  WHAM-TV.  Total 
pending  is  now  481.  [For  details,  see  TV  Addenda  H-B; 
for  complete  list  of  other  pending  applications,  see  TV 
Factbook  No.  H and  Addenda  to  date.] 

Its  patent-filing  idea  still  under  attack  (Vol.  7:48,  8:2- 
3),  FCC  this  week  granted  further  extension  of  time  for 
parties  to  submit  comments — from  Jan.  31  to  Feb.  21. 
Those  filing  comments  so  far  generally  find  proposal  of 
little  value  to  FCC,  too  broad  in  application,  great  and 
unnecessary  burden  on  patentees  and  Commission. 

Emilio  Azcarraga,  Mexican  TV-radio  tycoon,  has  or- 
dered complete  TV  stations  for  Monterrey  (Channel  6)  and 
Guadalajara  (Channel  10),  as  approved  by  Mexican  govt. 
(Vol.  8:1),  from  International  Standard  Electric  Corp. 
(IT&T),  most  equipment  to  be  supplied  by  IT&T’s  Federal. 

TV-radio  restrictions  on  members’  football  games  were 
retained  by  National  Football  League  in  its  constitution  at 
meeting  this  week  in  exact  form  as  last  year,  despite 
Justice  Dept.’s  suit  charging  unreasonable  restraint  (Vol. 
7:41,44,48,  52). 


MARTIN  CODEL’s 

AUTHORITATIVE  NEWS  SERVICE 
OF  THE 

VISUAL  BROADCASTING 
AND  ALLIED  ELECTRONICS 
ARTS  AND  INDUSTRY 


TELEPHONE  STERLING  1755  • VOL . 8,  No.  5 

February  2,  1952 


{I — TV  Construction,  Towers  & Buildings,  page  1. 
II — TV  Construction,  Transmitting  Gear,  page  2. 
Progress  of  End-of -Freeze  Huddles,  page  3. 
Comparison  of  VHF  & UHF — A Primer,  page  U. 


What  Station  Managers  Think  of  ‘Today’,  page  5. 
How  the  TV  Trade  Winds  Are  Blowing,  page  8. 
‘Retreads’  a Factor  in  CR  Tube  Trade,  page  9. 

Count  of  TV  Sets-in-Use  as  of  Jan.  1,  1952,  page  12. 


I— TV  CONSTRUCTION,  TOWERS  & BUILDINGS:  A_  few  new  TV  stations  can  get  on  the  air  this 
year  and  next,  some  of  them  fast  — if  FCC  starts  parceling  out  CPs  soon  — but  most 
early  ones  may  be  "austerity"  stations  from  the  standpoint  of  towers  and  buildings. 
This  contrasts  with  bright  outlook  for  transmitting  equipment  (see  p.  2). 

"Towers  will  be  the  bottleneck  in  station  construction  this  year,"  tower 
makers  tell  us  flatly.  And  NPA's  construction  policy  renders  any  hope  for  starts  on 
new  "Television  Cities"  or  elaborate  studio  setups  mere  wishful  thinking. 

Eagerness  of  CP-holders  to  get  on  air,  nevertheless,  will  certainly  lead  the 
way  to  some  ingenious  shortcuts  and  temporary  measures.  In  view  of  severity  of  the 
materials  shortage,  and  its  desire  to  see  new  stations  on  air,  FCC  can  be  expected 
to  be  tolerant  of  "temporariness"  of  new  outlets. 

Some  stations  may  find  they  can  plant  small  TV  antennas  atop  their  AM  or  FM 
towers.  Others  may  use  tall  buildings  as  temporary  antenna  sites.  Even  wooden 
structures  have  been  suggested  as  temporary  expedients  to  circumvent  steel  shortage. 

Many  new  stations  going  on  air  during  materials  pinch  probably  will  have  no 
studios  worthy  of  the  name  — especially  inasmuch  as  most  of  FCC's  early  grants  are 
expected  to  be  in  smaller  cities.  Even  converting  an  existing  structure  into  a TV 
studio  may  require  prohibitive  amounts  of  precious  copper  wire  and  cable. 

* * # $ 

Construction  materials  — particularly  copper  and  structural  steel  — are 
due  to  remain  desperately  short  through  third,  and  probably  fourth,  quarters.  The 
second  quarter  will  see  far  less  materials  available  for  civilian  construction  than 
first,  when  no  projects  less  than  20%  complete  received  NPA  materials  aid. 

"We  hope  we  can  continue  allotting  materials  to  projects  we  aided  in  first 
quarter,"  an  NPA  construction  official  told  us.  "But  as  to  starting  new  projects, 
right  now  it  doesn't  look  as  if  we'll  be  able  to  send  any  materials  their  way  until 
first  quarter  1955.  With  luck,  maybe  a few  new  civilian  projects  can  be  begun  in 
fourth  quarter  of  this  year.  The  shortage  should  be  over  by  mid-1955." 

Prospects  for  station  construction  may  improve  somewhat  latter  half  of  1952 
if  NPA's  Industrial  Expansion  Div.  is  given  job  of  allotting  materials  for  TV-radio 
station  building.  Last  November,  when  station  construction  was  classified  "indus- 
trial" for  purposes  of  self-authorization  (Vol.  7:43),  it  was  assumed  the  Industrial 
Expansion  Div.  would  dole  out  its  materials.  But  for  second  quarter  at  least,  task 
will  be  handled  again  by  Construction  Controls  Div. , which  has  to  make  less  material 
stretch  further.  Decision  hasn't  yet  been  made  for  ensuing  quarters. 

* * * * 

For  rest  of  this  year,  then,  telecasters  who  want  to  build  stations  will 
have  to  do  some  tight  and  careful  planning  — and  use  their  powers  of  self-authori- 
zation fully.  They're  permitted  to  self-authorize  — write  their  own  priority  tick- 
ets for  — 25  tons  of  steel,  2000  lbs.  of  copper,  1000  lbs.  of  aluminum  per  quarter. 

The  25  tons  of  steel  isn't  enough  to  build  a TV  tower.  A 500-ft.  self- 
supporting  tower  requires  about  115  tons,  a guyed  structure  some  60  tons.  Theoreti- 


COPYRIOHT  1 #02  BY  RADIO  NEWS  BUREAU 


2 


cally,  a builder  could,  over  a 9-month  period,  self-authorize  enough  structural 
steel  to  put  up  a good  guyed  tower. 

But  tower  manufacturers  have  their  doubts.  One  of  the  biggest  says  he  does 
not  have  enough  steel  for  radar  towers  and  other  direct  military  work  — and  he's 
afraid  he  wouldn't  be  able  to  honor  self-allotment  tickets  for  certain  scarce  types 
of  structural  steel  used  in  TV  towers. 

Manufacturers  now  estimate  it  will  take  6-9  months  to  erect  500-ft.  tower, 
as  against  4-6  months  during  normal  times.  But  they  say  even  this  estimate  is 
predicated  on  hoped-for  improvement  in  structural  steel  situation. 

Many  would-be  telecasters  are  trying  to  jump  the  gun,  place  orders  with  the 
tower  manufacturers  before  they  get  their  CPs,  One  tower  maker  says  he  can't  accept 
these  orders  even  with  self-authorized  priority  tickets.  The  steel,  he  explains,  is 
needed  right  now  for  defense  projects.  Even  if  he  could  take  the  orders,  he  doesn't 
want  to  be  asked  to  buy  the  tower  back  if  customer  doesn't  get  a CP. 

That's  the  sizeup  of  things  as  they  stand  today.  Whole  picture  could  very 
well  change  a dozen  times  — for  better  or  worse  — before  FCC  makes  first  grant. 

Pressures  on  NPA  by  telecasters,  set  makers.  Congress  and  public  will  be 
terrific,  once  the  Commission  starts  handing  out  CPs  — and  NPA  may  be  persuaded  to 
loosen  up  enough  to  keep  abreast  of  FCC's  grants.  It's  hard  to  visualize  Senator 
Johnson,  for  example,  sitting  idly  by  while  CP  for  TV-less  Denver  goes  to  waste. 

II-TV  CONSTRUCTION,  TRANSMITTING  GEAR:  Transmitting  equipment  still  is  no  bottleneck 
constricting  the  early  emergence  of  new  stations.  Manufacturers  have  planned  and 
produced  as  far  in  advance  as  they  believed  prudent  — frequently  beyond  prudence. 
About  only  conceivable  holdup  currently  in  sight  is  in  high-powered  uhf. 

Super-duper  uhf  transmitters  (10  to  12  kw)  won't  be  available  until  fourth 
quarter  of  this  year.  But  number  of  CP-holders  actually  ready  to  accept  delivery  of 
such  units  is  expected  to  be  negligible  before  fourth  quarter. 

Between  100  and  150  transmitters,  with  most  of  their  associated  equipment, 
could  probably  be  delivered  this  year  — if  FCC  could  grind  out  that  many  CPs.  That 
the  transmitter  makers  are  well  prepared,  is  amply  shown  by  following  facts  gleaned 
this  week  from  our  survey  of  all  transmitter  manufacturers: 

(1)  Now  in  hands  of  potential  telecasters,  or  warehoused  for  those  who  have 
bought  them,  are  20-plus  vhf  transmitters  — mostly  5-kw  units,  a few  smaller  (500 
watts,  1-kw  and  2-kw). 

(2)  Ready  for  delivery  now  or  in  the  next  2-4  months,  are  20-50  more,  also 
mostly  5-kw  or  under. 

(3)  Starting  March-May,  20-kw  to  35-kw  amplifiers  for  existing  5-kw  trans- 
mitters, plus  complete  transmitters  at  those  powers,  will  be  available. 

(4)  First  uhf  transmitters,  1-kw  and  1.5-kw,  are  due  about  mid-year. 

(5)  High-powered  uhf,  10-kw  and  12-kw,  are  due  fourth  quarter  and  later. 

(6)  Top  powers  currently  contemplated  for  vhf,  50-kw  transmitters,  are 
expected  end  of  this  year,  at  earliest. 

(7)  Actual  rate  of  production  and  installation  of  equipment  for  new  stations 
can  reach  15-20  monthly  by  mid-1952  — if  demand  is  there.  Existing  stations  with 
5-kw  units  can  be  supplied  with  20-kw  and  25-kw  amplifiers  at  the  rate  of  5-10 
monthly  at  about  the  same  time. 

* * $ * 

Just  as  important  as  transmitters,  sometimes  more  vital,  are  the  hundreds  of 
additional  components  of  TV  station.  Manufacturers  are  making  every  effort  to  have 
enough  on  hand  to  accompany  transmitters,  believe  they'll  be  successful.  They  point 
out  significant  difference  between  TV  and  AM-FM  — transmitter  comprises  only  some 
25%  of  total  TV  station  cost,  while  transmitter  usually  absorbs  over  half  the  AM-FM 
equipment  dollar. 

One  component  not  under  control  of  transmitter  makers  is  copper  transmission 
line.  A check  with  producers  of  lines  reveals  that,  though  their  ability  to  deliver 


3 


this  year  appears  to  be  considerably  below  that  of  transmitter  makers,  the  chances 
are  they'll  be  able  to  meet  demand.  C.R.  Cox,  Andrew  Corp.  v.p.,  estimates  industry 
should  be  able  to  equip  30  stations  in  1952  --  assuming  most  demand  is  for  1%-in. 
and  3%-in.  lines,  as  has  been  case  in  past. 

* * * * 

What  each  manufacturer  offers  now  and  plans  to  produce  later  is  listed  be- 
low. It  should  be  emphasized  that  prices  and  delivery  dates  for  future  production 
are  estimates  subject  to  change.  It  should  be  remembered,  also,  that  prices  of 
different  manufacturers  aren't  necessarily  comparable,  since  each  includes  different 
components  in  "package". 

DuMONT : .5  & 5-kw  vhf  transmitters  now  in  production,  with  . 5-kw  running 

$35,750  for  Channels  2-6,  $38,450  Channels  7-13;  and  5-kw  at  $65,450  for  Channels 
2-6,  $69,250  Channels  7-13.  Due  in  fall  are  20-kw  & 40-kw  or  50-kw  amplifiers,  the 
20-kw  running  $67,235  for  Channels  2-6,  $68,885  Channels  7-13;  and  40-50-kw  at  $77,- 
670  for  Channels  2-6,  $79,470  Channels  7-13.  In  uhf,  1-kw  unit  at  $40,000  is  sched- 
uled for  mid-1952,  12-kw  (employing  klystron  tube)  at  $140,000  is  due  at  year's  end. 

FEDERAL ; Producing  1-kw  vhf  for  $36,000,  5-kw  for  $65,000  on  Channels  2-6, 
$72,000  Channels  7-13.  A 25-kw  amplifier  is  scheduled  for  end  of  year,  price  not 
set.  Uhf  transmitters  of  1.5-kw  & 10-kw  are  planned,  former  by  mid-year,  latter  by 
year's  end  or  later  — both  still  unpriced. 

GE : 5-kw  vhf  in  production,  at  $65,000  for  Channels  2-6,  $69,000  Channels 

7-13.  Due  fourth  quarter  are  55-kw  amplifiers  for  Channels  2-6  at  $80,000,  20-kw 
for  Channels  7-13  at  $75,000.  Uhf  scheduled;  third  quarter,  100-watts  at  $35,000; 
first  quarter  1953,  12-kw  at  $138,000  including  one  set  of  klystron  tubes;  second 
quarter  1953,  1-kw  at  $67,500. 

RCA : .5-kw  & 2-kw  vhf  available,  with  .5-kw  running  $30,000  for  Channels 

2-6,  $34,850  Channels  7-13;  and  2-kw  at  $44,200  for  Channels  2-6,  $49,200  Channels 
7-13.  Scheduled  March-April  are  25-kw  transmitter  for  Channels  2-6  at  $145,500, 
20-kw  for  Channels  7-13  at  $150,500.  A 25-kw  amplifier  for  existing  5-kw  trans- 
mitter is  $75,000,  20-kw  $80,000.  Due  third  quarter  is  10-kw  transmitter  at  $79,000 
for  Channels  2-6,  $84,000  Channels  7-13.  The  50-kw  transmitter,  due  sometime  in 
1953,  is  expected  to  cost  $208,000  for  Channels  2-6,  $212,000  Channels  7-13.  First 
uhf  unit,  due  fourth  quarter,  is  1-kw  at  $64,700.  The  10-kw  uhf  is  set  for  1953, 
probably  late,  at  $135,000. 

PROGRESS  OF  END-OF-FREEZE  HUDDLES:  FCC  got  stopped  at  Mississippi  River  this  week 
in  its  enormous  job  of  deciding  what  channels  should  go  to  what  cities  — jumped  to 
West  Coast  and  Mexican  border,  will  return  to  Midwest  later. 

Though  no  substantial  holdup  is  in  sight.  Commission  still  has  so  much  to  do 
in  its  daily  sessions  that  final  decision  date  around  March  1 is  still  best  bet. 

What  stymied  Commission  was  this  question:  Which  comes  first  — specific 

city  assignments  or  general  rules  stipulating  minimum  mileage  separations?  When  it 
got  to  rural  Midwest,  it  seemed  that  more  people  would  be  served  by  greater  separa- 
tions than  in  East. 

Right  now,  commissioners  are  mulling  whether  country  should  be  divided  into 
regions  with  different  separation  criteria.  But  blanket  minimum  for  whole  country 
seems  to  have  upper  hand  at  the  moment. 

Priority  system  advanced  last  March  in  Commission's  proposed  end-the-f reeze 
plan  (Vol.  7:12)  is  headed  for  discard  or  drastic  change.  Commission  having  found 
out  that  it  just  doesn't  work  — as  some  in  the  industry  had  predicted. 

# * * * 

To  Mexico  City  next  week  go  Comr.  Hyde  and  Broadcast  Bureau  Chief  Plummer. 
Purpose : To  get  Mexicans  to  agree  to  U.S.  channel  changes  within  250  miles  of  the 

border,  none  affecting  Mexican  assignments.  Comments  filed  after  announcement  of 
U.S. -Mexican  agreement  (Vol.  7:43-49)  changed  FCC's  thinking. 

Lifting  of  power  ceilings  appears  crystallized,  intention  being  to  equalize 
coverage  of  all  stations  — if  possible  through  power  hikes.  It's  expected  that 
Channels  2-6  will  retain  100-kw  limit  (20  db  above  1 kw) , Channels  7-15  be  boosted 


4 


to  516  kw  (25  db),  uhf  to  1000  kw  (30  db).  Antenna  heights  are  due  for  rejuggling, 
too,  but  just  how  much  isn't  indicated. 

Question  of  how  to  handle  applications  & hearings  after  freeze  hasn't  yet 
been  considered  by  Commission,  but  principle  of  considering  applications  on  channel- 
by-channel  basis  — rather  than  lumping  all  together  in  each  city  — continues  to 
stand  fairly  good  chance  of  adoption.  Comr.  Jones  has  been  for  such  handling  all 
along;  Chairman  Coy,  perhaps  others,  are  believed  leaning  that  way. 

Lifting  of  "5-stations-to-a-customer11  rule,  requested  by  NBC  as  method  of 
hastening  uhf  (Vol.  8:1,4)  was  endorsed  by  ABC  and  Fort  Industry  (George  Storer). 

ABC  petitioned  that  2 uhf  be  added  to  the  5 vhf,  while  Fort  Industry  wrote  letter 
urging  that  limit  be  raised  to  7 — but  with  no  distinction  between  vhf  and  uhf. 

ABC  also  urged  that  Commission  act  on  proposal  same  time  it  lifts  freeze. 

% 5{c  :Je  jj: 

But  what  do  all  the  technicalities  mean  in  terms  of  stations  on  air  after 
the  freeze?  Chairman  Coy  gave  realistic  response  when  queried  after  Jan.  28  talk  to 
Sigma  Delta  Chi  journalism  fraternity  in  Cleveland.  Allan  Austin,  of  Austin  Co., 
big  TV-radio  station  builders,  buttonholed  Coy,  asked  him  how  many  CPs  would  be 
granted  this  year.  Coy  held  up  both  hands,  fingers  outstretched,  said  number  could 
be  counted  on  both  hands.  Then  he  hesitated,  said:  "Oh,  there  might  be  20." 

Which  cities  come  first?  There's  no  telling.  Commission  will  definitely  go 
to  work  on  such  cities  as  Denver  and  Portland,  right  off  the  bat.  But  that  means 
merely  that  it  will  rush  hearings  for  those  highly  competitive  cities.  Once  hear- 
ings start,  it's  many  months  before  CPs  are  finally  awarded,  months  more  before 
signals  are  actually  being  emitted. 

As  rule  of  thumb,  you  can  say  that  speed  with  which  stations  will  get  on  air 
is  inversely  proportional  to  the  size  of  the  city.  In  other  words,  the  smaller  the 
city,  the  fewer  the  probable  competitors,  the  quicker  the  grant. 

COMPARISON  OF  VHF  & UHF— A PRIMER:  "Just  how  do  vhf  and  uhf  differ?" 

Q.uestion  may  appear  elementary  to  those  who  deal  regularly  with  allocations 
and  facilities  questions.  But  time  seems  ripe  for  recapitulation  of  situation  in 
terms  anyone  can  understand.  As  an  ad  executive  wrote  us  recently:  "I  would  appre- 

ciate very  much... a layman's  explanation  of  the  technical  and  practical  differences 
between  uhf  and  vhf.  I have  had  no  small  number  of  questions  about  this." 

Answers  break  down  into  3 basic  parts,  as  we  see  it: 

(1)  Propagation.  The  higher  you  go  in  frequency,  the  more  TV  signals  behave 
like  light  rays.  Since  uhf  runs  470-890  me,  compared  with  vhf ' s 54-216  me , net 
effect  is  that  you  have  more  areas  of  "shadows"  in  uhf  — weak  or  non-existent  sig- 
nals. These  areas  occur  behind  obstructions  --  be  they  hills,  buildings  or  the 
curvature  of  the  earth  itself. 

(2)  Equipment  development.  Much  early  leeriness  of  uhf  stemmed  from  lack 
of  proper  transmitters  and  receivers.  Until  last  year,  in  fact,  no  one  had  built  a 
uhf  TV  transmitter  good  for  more  than  1 kw.  Today,  manufacturers  are  testing  units 
of  10-12  kw.  With  today's  high-gain  antennas,  such  transmitters  can  produce  200  kw 
— something  that  would  have  seemed  incredible  year  or  2 ago.  Receivers  were  big 
question  mark  short  time  ago,  too.  They  were  unstable,  costly  — and  only  of  fair 
performance  at  best.  Now,  virtually  every  manufacturer  has  a decent  set  ready. 

(3)  Economics  of  the  "bird  in  hand."  With  16,000,000  vhf  sets  in  existence, 
supporting  the  whole  of  TV  as  we  know  it,  it's  easy  to  appreciate  the  difficulty  of 
starting  uhf.  In  all  present  TV  markets,  new  uhf  operation  will  face  the  unenviable 
chore  of  getting  people  to  add  uhf  converters  to  vhf  sets  (at  cost  of  $25-$75)  or  to 
buy  new  combination  vhf-uhf  sets. 

For  new  TV  markets,  however,  it  may  be  presumed  combination  vhf-uhf  sets 
will  be  available  from  scratch.  What's  more,  FCC's  proposed  new  allocation  plan 
enhances  desirability  of  combination  sets.  In  top  50  markets,  all  save  3 cities 
would  have  vhf  & uhf.  Exceptions  are  Akron  and  Worcester,  allocated  uhf  only,  and 


Miami,  with  vhf  only. 


Though  it's  apparent  uhf  has  certain  handicaps,  most  of  industry  regards 
none  of  them  as  permanent.  Regarding  propagation,  vhf  apparently  will  always  give 
better  coverage,  if  you  assume  equal  transmitter  power  and  antenna  height  for  vhf 
and  uhf  stations  at  the  same  location.  But  it  looks  as  if  this  difference  isn't 
vast  by  any  means  — nothing  like  the  difference  in  AM  stations. 

You  may  be  sure  that  FCC  will  give  uhf  every  break  it  can  to  equalize  cov- 
erage with  vhf.  It  has  already  given  uhf  a jump  by  allocating  uhf  channels  so  as  to 
reduce  or  eliminate  many  kinds  of  interference  that  plague  vhf.  And  you  may  be  cer- 
tain that  Commission  will  give  more  power  to  uhf  stations,  if  it  will  help  equalize 
coverage,  as  long  as  extra  power  doesn't  create  nev;  interference  problems.  Matter 
of  fact,  it's  almost  certain  FCC's  final  freeze  decision  will  lift  power  ceiling. 

Another  propagation  factor  may  work  to  uhf's  advantage  — ■ the  "ghost".  Some 
engineers  contend  ghosts  are  not  only  less  troublesome  on  uhf  but  may  prove  valu- 
able. If  good  direct  signal  isn't  available  from  station,  reflection  from  hills, 
buildings,  etc.  may  bounce  into  shadows,  giving  good  picture. 

From  economic  standpoint,  if  you're  convinced  nation  can't  support  more  than 
500-600  TV  stations,  then  you're  justified  in  writing  uhf  out  of  the  picture.  The 
12~vhf  channels  are  good  for  only  that  many.  If  you  see  room  for  more,  as  FCC  and 
most  of  industry  do,  uhf  provides  only  possibility  for  expansion.  Uhf's  70  channels, 
plus  vhf's  12,  will  permit  construction  of  2000-5000  stations. 


1*ET  THE  CRITICS  and  the  skeptics  praise  or  carp,  the 
^ hard-headed  business  men  who  manage  the  stations 
carrying  NBC-TV’s  7-9  a.m.  Today  (Vol.  8:3)  seem  to  be 
of  one  accord  in  their  enthusiasm  for  v.p.  Pat  V eavei  s 
radical  experiment.  And  with  several  moi-e  spot  sponsors 
signed  and  others  dangling— though  no  really  big  one  yet— 
the  network  itself  shows  no  diminution  of  enthusiasm — 
particularly  after  American  Research  Bureau  gave  it  cumu- 
lative rating  of  18.0  for  first  week  on  air  (which  means 
3,850,000  persons  in  1,830,000  homes  watched  it  at  one  time 
or  another  during  the  week). 

We  asked  owners  or  managers  of  all  30  stations  carry- 
ing Today  to  give  us  frank  appraisal  of  show  (a)  as  a 
program,  (b)  as  a commercial  vehicle.  Their  criticisms  of 
the  program  were  very  much  along  same  lines  as  trade 
critics,  who  were  inclined  to  pick  technical  flaws  but  who 
were  generally  well  disposed  toward  the  experiment  in  con- 
trast to  the  scoffing  criticism  of  many  newspaper  critics. 

Commercially,  nearly  all  the  19  stations  replying  to 
date  saw  a bright  future  for  early-morning  TV,  and  several 
of  them  stated  they  had  already  sold  local  spots  in  it.  The 
attitude  of  the  managers  is  well  represented  by  this  com- 
ment by  Glenn  Marshall  Jr.,  WMBR-TV,  Jacksonville: 

“I  do  not  see  why  it  cannot  do  as  good  a job  [commer- 
cially] as  any  other  program — maybe  the  commercials 
would  have  to  be  a little  stronger  on  the  audio  side  but  I 
fully  believe  it  would  deliver  sales  for  any  advertiser  within 
reason.  My  only  hope  is  that  NBC  will  be  successful  in 
selling  enough  of  this  show  in  order  that  they  can  continue 
it,  as  I think  it  is  a great  contribution  to  the  TV  industry.” 
Wrote  Wilbur  M.  Havens,  WTVR,  Richmond:  “Today 
is  going  to  be  an  outstanding  success  ...  we  have  sold  17 
spots  locally  in  the  program  as  of  this  date.”  Campbell 
Arnoux,  WTAR-TV,  Norfolk,  also  reports  spot  sales,  and 
Leslie  H.  Peard,  WBAL-TV,  Baltimore,  looks  to  Today  to 
be  “a  repetition  of  the  Kate  Smith  success.” 

George  M.  Burbach,  KSD-TV,  St.  Louis:  “I  do  believe 
this  program  has  aroused  more  interest  in  TV  in  this  area 
than  anything  since  the  Kefauver  hearings.  It  is  proving 
that  TV,  like  radio,  can  be  a round-the-clock  operation  . . . 
We  have  a number  of  advertisers  who  are  literally  ready 
to  go  as  soon  as  they  can  be  shown  that  the  program  has  a 
rating  of  at  least  3.0.” 

Nathan  Lord,  WAVE-TV,  Louisville:  “Results  have 
been  phenomenal.  The  president  of  a large  industrial  or- 


ganization telephoned  to  complain  that  Today  caused  him 
to  be  late  to  his  office.  Another  says  he  is  acquiring  a sec- 
ond TV  set  for  his  dining  room.  A set  distributor  is  sug- 
gesting to  his  factory  that  it  design  a set  with  a cabinet 
that  would  go  well  in  the  kitchen  . . .” 

Other  replies  were  in  similarly  favorable  vein — none 
dubious.  Robert  Dunville,  president  of  Crosley’s  operations 
(WLWT,  WLWC,  WLWD),  foresaw  household  items  like 
coffee  and  soap  as  winning  “tremendous  plus”  from  morn- 
ing time,  and  stated:  “Taking  radio  as  a basis,  for  years 
radio  stations  were  unable  to  sell  early  morning  time,  and 
time  even  before  7 a.m.,  to  any  but  direct  mail  accounts. 
However,  in  the  last  5 or  6 years  this  situation  has  ma- 
terially changed  and  advertisers  have  found  that  even 
though  ratings  were  comparatively  low,  results  were  actu- 
ally high.  It  is  my  firm  belief  that,  regardless  of  what  the 
first  ratings  may  or  may  not  reveal,  if  NBC  and  its  affili- 
ates can  continue  Today,  it  will  be  a tremendous  asset  to 
the  program  schedule  of  the  stations  as  well  as  a good  buy 
for  an  advertiser  with  the  right  product.” 


Personal  Nofes:  Edward  L.  Norton,  for  last  2 years 
member  of  Federal  Reserve  Board,  resigns  as  of  Feb.  1, 
returning  to  Birmingham  and  to  private  business,  includ- 
ing chairmanship  of  WAPI  & WAFM-TV,  Birmingham, 
and  WMBR  & WMBR-TV,  Jacksonville  . . . Jack  Painter, 
GE  application  engineer  who  handled  many  of  its  TV  in- 
stallations, assigned  to  Washington  to  assist  FCC  attor- 
neys and  consulting  engineers  with  post-freeze  filings; 
he  reports  to  Robert  J.  Brown,  mgr.  of  Washington  of- 
fice, now  in  Wyatt  Bldg.  . . . D.  L.  Provost,  Hearst  Radio 
v.p.  &.  gen.  mgr.,  elected  to  board  of  KING  & KING-TV, 
Seattle,  in  which  Hearst  bought  25%  interest  last  year 
(Vol.  7:26)  . . . George  P.  Moore  Jr.,  ex-WLWT,  Cincin- 
nati, named  gen.  sales  mgr.,  WLTV,  Atlanta,  succeeding 
Arch  B.  Ragan,  resigned  . . . Walter  Dennis,  of  staff  of 
Allied  Stores  Corp.,  New  York,  resigns  to  become  sales 
mgr.,  WJIM,  Lansing  . . . Edward  S.  Reynolds,  TV  pro- 
gram director  of  National  Collegiate  Athletic  Assn.,  han- 
dling its  “experimental”  TV  football  plan  last  season,  joins 
TV-radio  dept.,  Fletcher  D.  Richards  Inc.,  N.  Y.  agency  . . . 
Donald  Saunders  promoted  to  engineer  in  charge  of  tech- 
nical operations,  WTOP  & WTOP-TV,  reporting  to  Clyde 
M.  Hunt,  engineering  v.p.  . . . Wm.  F.  Loader  promoted 
to  promotion  mgr.,  WIIAS  & WHAS-TV,  Louisville. 


Telecasting  Notes:  Campaign  slogan  of  radio  forces, 

combating  TV  inroads,  is  “Wherever  you  go  . . . there’s 
radio!”  and,  in  all-out  effort  to  promote  self  to  public  and 
sponsors,  AM  even  has  song  with  that  title  being  circu- 
lated by  BMI;  its  2 pages  of  sheet  music  are  planted  “as  an 
industry  service”  in  Jan.  28  Sponsor  Magazine  . . . 
“Higher  than  Eiffel  Tower”  is  way  WBEN-TV,  Buffalo,  is 
promoting  new  antenna  tower  being  readied  for  March 
completion;  it’s  1057  ft.  above  ground,  2699  ft.  above  sea 
level,  has  56-dipole  supergain  antenna,  will  radiate  50  kw 
visual  power,  25  kw  aural  . . . Seattle’s  KING-TV  has  con- 
tracted for  own  “Television  Center”  at  320  Aurora  Ave.; 
it  will  occupy  30,000-sq.  ft.  of  modern  downtown  building 
on  which  alterations  begin  March  1 . . . WOR  & WOR-TV, 
now  owned  by  Thomas  S.  Lee  Enterprises  Inc.  (Vol.  8:3), 
names  H-R  Representatives  Inc.  (Frank  M.  Headley)  for 
West  Coast  in  lieu  of  Keenan  & Eickelberg;  H-R  also 
recently  named  by  Tom  O’Neil  group  to  represent  WNAC- 
TV,  Boston  . . . Stock  exchange  reports  via  TV  for  5 min- 
utes at  10:30  a.m.,  10  minutes  at  12:30,  15  minutes  at  2:30 
Mon.-thru-Fri.,  and  10  minutes  between  11:30  & 12:30  Sat., 
members  of  stock  exchanges  buying  sponsorship  spots,  is 
idea  being  promoted  by  Morse  Productions,  202  E.  44th 
St.,  New  York  (B.  W.  Morse)  . . . Kling  Studios  reports 


26  of  Old  American  Barn  Dance  films  have  been  com- 
pleted, sold  to  27  stations  . . . NBC-financed  Dangerous 
Assignment,  film  series  starring  Brian  Donlevy  and  pro- 
duced by  Don  Sharpe,  reported  booked  on  about  25  stations 
for  local  sponsorships;  NBC-TV  also  set  to  back  Texas 
Rangers  series  starring  Joel  McCrea  . . . Bruce  Eells,  one- 
time KHJ  and  Young  & Rubicam  executive,  now  in  radio 
transcription  field,  reliably  reported  in  Hollywood  to  have 
taken  option  to  buy  Eagle  Lion  Studios  from  Pathe  In- 
dustries for  $1,500,000;  has  formed  National  Film  Dis- 
tributors, with  plans  to  produce  TV  versions  of  Little 
Orphan  Annie  and  Gasoline  Alley  . . . Chicago  Cubs’  77 
home  games  will  be  carried  on  WGN-TV,  which  also  is 
expected  to  sign  White  Sox  daytime  home  games  . . . Eddie 
Cantor  has  signed  lifetime  contract  with  Welch’s  Wine 
Div.,  Quality  Importers  Inc.,  presumably  giving  that  firm 
first  call  on  his  TV-radio  services  . . . Associated  Program 
Service,  division  of  Muzak  (Maurice  B.  Mitchell,  gen  mgr.), 
enters  TV  field  as  distributor  of  Encyclopedia  Britannica 
Films  Inc.’s  catalog  of  more  than  500  educational  movies 
. . . Biltmore  Theatre,  on  W.  47th  St.,  New  York,  has  been 
leased  by  CBS-TV  for  10  years  . . . IBEW-AFL  won  right 
to  represent  CBS-TV  technicians  throughout  country  in 
NLRB  election  decided  this  week. 


Network  Accounts:  Anahist  Co.  Inc.  (cold  tablets)  be- 

came fifth  sponsor  of  Today  when  it  bought  7 :50-7 :55  Fri. 
segment  for  5 programs  beginning  Feb.  1,  thru  BBDO;  also 
understood  to  be  joining  Today  sponsorships  is  Doeskin 
Products  Inc.  (facial  tissues),  thru  Federal  Adv.,  N.  Y.  . . . 
Wine  Corp.  of  America  (Mogen  David  wine)  March  13 
moves  Charles  Wild,  Private  Detective  from  ABC-TV  to 
DuMont,  Thu.  10-10:30,  thru  Weiss  & Geller,  Chicago  . . . 
Lever  Bros,  and  General  Tire  & Rubber  Co.  will  sponsor 
Easter  Parade  from  N.  Y.  April  13  on  NBC-TV,  Sun.  noon- 
1 p.m.  . . . Admiral  sponsors  Mar.  7 finals  of  Golden  Gloves 
Tournament  from  Chicago  on  DuMont  affiliates  west  of 
Pittsburgh,  Fri.  beginning  at  8 p.m.  CST,  thru  Erwin, 
Wasey,  N.  Y.  . . . Oldsmobile  has  dropped  Tue.  & Thu. 
sponsorship  of  Douglas  Edivards  & the  News  on  CBS-TV, 
Mon.-thru-Fri.  7:30-7:45  . . . Vitamin  Corp.  of  America 
sponsorship  of  The  Goldbergs,  scheduled  for  Feb.  4 on 
NBC-TV,  Mon.  7:15-7:30,  thru  Duane  Jones  Agency,  looks 
like  it  will  go  on;  but  Ekco  Products  Co.  won’t  take  Wed. 
segment,  thru  Earle  Ludgin  & Co.,  because  of  inability  of 
network  to  clear  36  stations,  and  there’s  doubt  now  whether 
Necchi  Sewing  Machine  Sales  Corp.  will  take  Fri.  sponsor- 
ship, contracted  to  start  March  7. 

Station  Accounts:  Remington  Rand  (electric  shavers) 

and  Casco  Products  Corp.  (steam  irons)  have  combined  to 
sponsor  weekly  30-min.  film,  Holiday  in  Paris,  spending 
about  $250,000  jointly,  thru  Leeford  Adv.  and  Norman  D. 
Waters  agencies,  with  local  cooperative  showings  and  local 
newspaper  promotions;  first  to  get  show  is  WFIL-TV, 
Philadelphia,  starting  Feb.  7,  10:30  p.m.  . . . Westinghouse 
appliance  div.,  J.  R.  Clemens  adv.  mgr.,  has  record’adver- 
tising  budget  of  $12,000,000  for  this  year,  including  $3,000,- 
000  for  local  cooperative  advertising  and  increase  from 
1951’s  $1,150,000  to  $1,650,000  this  year  for  its  CBS-TV 
Studio  One — plus,  of  course,  TV-radio  coverage  of  politi- 
cal conventions  and  campaign  (Vol.  7:52  et  seq)  . . . 
Helbros  Watch  Co.’s  $1,000,000  ad  campaign  for  1952, 
which  includes  TV  & radio  spots  in  17  markets  placed 
thru  Wyatt  & Schuebel,  New  York,  ties  in  with  Damon 
Runyon  Cancer  Fund,  features  12  specially  designed 
watches  to  be  auctioned  for  benefit  of  Fund  . . . E.  J.  Dono- 
van, having  sold  60  pairs  of  chinchillas  for  breeding  pur- 
poses at  average  of  $1000  a pair  via  9 telecasts  on  KNXT, 
Los  Angeles,  has  renewed  for  13  weeks  thru  Alan  Lane 
& Associates;  his  retail  outlets  have  grown  from  2 to  9 


since  program  started  last  Nov.  25,  and  he  credits  TV  for 
expansion  . . . Atlantic  Refining  Co.  and  Adam  Scheidt 
Brewing  Co.  (Valley  Forge  beer)  combine  to  sponsor  all 
Philadelphia  Athletics  and  Phillies  daytime  home  games 
next  season,  with  exception  of  second  game  of  double- 
headers,  on  rotating  basis  on  WPTZ,  WFIL-TV,  WCAU- 
TV,  thru  N.  W.  Ayer  . . . Among  other  advertisers  re- 
ported using  or  preparing  to  use  TV:  Seeman  Bros.  (White 
Rose  tea),  thru  J.  D.  Tarcher  & Co.,  N.  Y.;  Pfaff  Sewing 
Machine  Corp.  (Dial-A-Switch  sewing  machine),  thru 
Bozell  & Jacobs,  Chicago;  Best  Foods  Inc.  (Heilman’s 
mayonnaise),  thru  Benton  & Bowles,  N.  Y.;  Relaxacizor 
(reducing  machine),  thru  Wm.  Warren,  Jackson  & De- 
laney, N.  Y.;  5 Day  Laboratories  (5  Day  deodorant  pads), 
thru  Grey  Adv.,  N.  Y.;  Caloric  Stove  Corp.  (gas  ranges), 
thru  Neal  D.  Ivey  Co.,  Philadelphia;  Mutschler  Bros.  Co. 
(Portabilt  kitchen  furniture),  thru  Juhl  Adv.  Agency, 
Elkhart,  Ind.;  Rheem  Mfg.  Co.  (hot  water  heaters),  thru 
Campbell-Ewald  Co.,  N.  Y.;  Knapp-Monarch  Co.  (electri- 
cal appliances),  thru  Gardner  Adv.  & Olian  Adv.,  St.  Louis. 


Sharpest  slap  at  TV  programming  taken  by  FCC  to 
date  came  this  week  when  it  considered  license  renewals  for 
the  78  stations  which  wTei'e  due  for  renewals  Feb.  1.  Ap- 
plying to  TV  for  first  time  its  AM-FM  practices,  Commis- 
sion renewed  52  licenses  for  regular  period,  placed  26  on 
temporary  basis  until  May  1.  Reason  for  temporary  re- 
newals: improper  program  balance — not  enough  educa- 
tion, religion,  public  service  programs.  No  other  reasons, 
such  as  “too  many  commercials”,  were  cited.  Commission 
is  sending  letters  to  the  26,  giving  reasons  for  action. 
When  stations  come  back  with  explanations,  renewals  will 
be  granted  or  stations  will  be  set  for  hearing.  Commission 
has  yet  to  take  away  any  station  license  for  “program  im- 
balance.” Comr.  Jones  favored  temporary  extensions  for 
all  78  on  grounds  FCC  has  not  had  time  to  study  all  cases. 

Ambitious  series  of  medical  programs,  called  Here’s 
to  Your  Health,  begins  Feb.  10,  5:30-6  p.m.,  on  NBC-TV 
under  supervision  of  New  York  County  Medical  Society. 
NBC  is  hunting  sponsor,  presumably  one  disassociated  with 
medicine.  Programs  will  comprise  drama-documentaries 
on  various  diseases,  will  originate  in  laboratories,  research 
centers,  hospitals — as  well  as  in  TV  studios.  Two  special- 
ists will  conduct  each  program,  first  of  w’hich  is  devoted  to 
polio,  originating  from  NYU-Bellevue  Medical  Center. 


7 


INDUSTRY-NPA  COLOR  session  Feb.  8 and  its  outcome 
will  provoke  lots  of  publicity,  little  else — since  no  one 
is  in  position  to  make  color  equipment  of  any  kind  immedi- 
ately even  if  NPA  lifts  or  amends  ban  (Order  M-90).  CBS- 
Columbia  has  made  it  clear  that  it  can’t  produce  color  sets 
unless  it  gets  great  deal  more  materials  from  NPA.  Eido- 
phor  theatre-TV  color  gear,  to  be  made  by  GE  for  20th 
Century-Fox,  appears  nowhere  near  production  stage,  and 
there  have  been  hints  that  it  may  be  manufactured  in 
Europe.  Paramount’s  Chromatic  TV  Labs  hasn’t  large 
enough  NPA  allotment  to  make  much  dent  with  Lawrence 
tri-color  tubes.  No  one  else  seems  interested. 

NTSC,  meanwhile,  is  in  full-scale  field  tests  of  com- 
patible system.  DuMont  has  been  telecasting  signal,  via 
uhf  in  New  York,  5 days  weekly,  all  day  and  up  to  3-4  a.m. 
RCA  has  been  transmitting  color  pictures,  also  during 
night,  from  WNBT’s  Channel  4.  Signals  are  being  picked 
up  at  undisclosed  Long  Island  field  test  station.  Also  fed 
to  station  are  closed-circuit  signals  produced  by  RCA  in 
New  York.  Receivers  of  7-8  manufacturers  were  tested. 

On  Feb.  12,  tests  move  to  Philadelphia  area  for  experi- 
ments with  signal  from  Philco’s  WPTZ,  will  continue  for  2 
weeks.  Tests  then  move  back  to  New  York  area. 

FCC  Chairman  Coy  still  doesn’t  think  much  of  indus- 
try’s compatibility  efforts.  In  Cleveland  speech  before 
newspaper  group  Jan.  28,  he  said:  “Some  people  feel  that 
this  delay  [due  to  NPA  color  ban]  in  the  introduction  of 
color  in  TV  may  be  turned  to  advantage  if,  as  some  pre- 
dict, a compatible  system  of  color  TV  is  ultimately  shown 
to  be  practical.  Such  predictions  heretofore  have  had  a 
way  of  disappearing  into  the  limbo  when  they  have  served 
their  purpose  of  blocking  developments  by  others.  . . . 

“If  the  delay  in  the  introduction  of  color  in  TV  im- 
posed by  the  defense  requirements  does  not  result  in  a 
practical  compatible  system,  we  must  realize  that  the  result 
will  be  either  the  possible  loss  of  any  opportunity  for  color 
or  great  difficulties  in  the  introduction  of  color  because  of 
the  large  number  of  black-and-white  sets  in  the  hands  of 
the  public.  In  the  circumstances,  it  seems  clear  to  me  that 
the  public  has  a right  to  expect  now  and  until  color  sets 
are  available  that  TV  manufacturers  at  least  offer  it  the 
protection  of  sets  that  are  engineered  so  as  to  be  quickly, 
and  at  reasonable  costs,  adaptable  or  convertible  to  color.” 
• 

GEARING  FOR  UHF  market,  virtually  all  set  makers 
have  announced  readiness  to  produce  converters  and 
complete  vhf-uhf  sets  on  demand.  Some  are  making  more 
point  of  preparedness  than  others,  planning  to  produce 
some  units  even  in  advance  of  demand. 

Stressing  uhf  in  their  promotion  lately  are  Motorola, 
Raytheon  and  Sylvania — all  scheduling  continuous  tuners 
to  cover  whole  uhf  band.  Motorola  reports  tuners  now 
available,  at  $40  built-in  and  $49.95  in  external  converter. 
Raytheon  plans  to  begin  production,  within  week,  of  $29.95 
unit  to  fit  in  set — to  be  installed  in  receiver  by  dealer  at 
suggested  fee  of  $10.  Sylvania  expects  to  produce  2 new 
receivers  with  built-in  uhf,  beginning  in  Mai'ch,  at  $50 
extra;  external  converter,  also  due  in  March,  runs  $44.95 
with  “nominal”  installation  fee. 

None  of  3 reports  any  demand  at  all  yet — evei-yone  ap- 
parently waiting  for  freeze-end  and  uhf  stations  on  air— 
or  at  least  in  process  of  construction. 


Gill-Keefe  & Perna  Inc.,  with  Helen  Gill  heading  New 
York  office  at  654  Madison  Ave.  and  Howard  M.  Keefe 
heading  Chicago  office  at  75  E.  Wacker  Drive,  is  new  radio 
and  TV  representative  firm.  John  J.  Perna  Jr.,  attorney, 
serves  in  advisory  capacity. 

WNBC,  New  York,  key  of  NBC  radio  network,  went  on 
24-hour  schedule  Feb.  1,  playing  symphonic  music  after 
midnight  news  to  6 a.m.  Mon.-thru-Fri.,  and  to  8 a.m.  Sat. 


Financial  & Trade  Notes:  “Wall  St.  sensitivity  to  po- 
tential TV  values  in  the  film  libraries  of  old  established 
pic  companies  was  perfectly  illustrated  by  the  quick  re- 
sponse this  week  to  reports  of  a deal  for  a $12,000,000  sale 
of  RKO’s  backlog  to  tele,”  reports  Jan.  30  Variety,  which 
noted  that  the  day  it  first  published  story  trading  in  RKO 
mounted  to  50,000  shares  as  against  1500  for  previous  day 
and  that  chief  stockholder  Howard  Hughes  “has  been  buy- 
ing up  RKO  shares  to  add  to  his  original  929,020-share 
hoard.” 

“It  is  this  watchfulness  on  the  Street  for  moves  indi- 
cating a break  in  the  majors’  iron  front  against  opening 
backlogs  to  tele,”  continues  the  journal  of  show  business, 
“that  has  kept  the  film  shares  very  stable  in  the  past  year. 
Aside  from  the  possibility  of  a quick  killing,  the  picture 
stocks  have  few  friends  among  the  pro  traders. 

“How  much  the  deal  would  mean  in  the  way  of  rapid- 
fire  profits  is  evident  in  that  the  cash  payment  involved 
would  amount  to  more  than  $3  on  each  RKO  share  out- 
standing. It  was  selling  last  Wed.  [Jan.  23]  for  $4.25  . . . 

“Although  it  was  officially  denied,  some  Wall  St.  in- 
siders claim  to  have  reason  to  believe  the  reports  were 
correct  and  that  a deal  may  yet  be  consummated  . . .” 
Story  goes  on  to  relate  that  various  Wall  St.  analysts  feel 
certain  “the  dam  would  break  some  day” — i.e.,  the  big 
producers  will  open  their  film  vaults — which  is  good  guess 
for  the  long  term,  at  least,  or  when  total  “rental”  outlets 
(TV  stations)  mounts  to  several  times  today’s  mere  109. 
* * * * 

Reasons  for  Motorola’s  extraordinary  activity  on  the 
stock  exchange  in  recent  weeks  may  possibly  be  adduced 
from  these  comments:  “Motorola  has  made  one  of  the  best 
showings  of  any  unit  in  the  TV  industry,”  states  George 
Bass,  of  Harris,  Upham  & Co.  “It  earned  $8  a share  last 
year  and  probably  will  do  as  well  this  year.  The  price  of 
the  stock  suggests  a possible  later  splitup.”  Writes  L.  O. 
Hooper,  of  W.  E.  Hutton  & Co.:  “Among  the  electronic 
issues,  Motorola  Inc.  continues  to  look  like  one  of  the  best. 
It  should  not  be  forgotten  that  this  company  has  a very 
favorable  excess  profits  tax  exemption  base.  Apparently 
it  can  earn  $7  a share  in  1952  before  being  subject  to  the 
excess  profits  tax.” 

Though  Motorola’s  annual  report  isn’t  due  until  end 
of  this  month,  president  Paul  Galvin  this  week  disclosed 
1951  earnings  will  be  between  $7.25  & $7.50  per  share  vs. 
$14.56  earned  in  1950;  that  sales  were  approximately  $145,- 
000,000  vs.  $177,000,000;  and  that  1952  volume  should  run 
$165-175,000,000.  There’s  no  confirmation  of  repeated  re- 
ports of  stock  split,  though  it  has  been  considered  and  re- 
jected at  recent  board  meetings. 

* * * * 

Officers’  and  directors’  stock  transactions  reported  to 
New  York  Stock  Exchange  for  December:  R.  S.  Pruitt 
exercised  options  to  buy  10,000  Avco,  holds  31,420  common, 
781  pfd.;  John  H.  Briggs  bought  7200  Gabriel  Co.,  holds 
21,988  common,  2750  pfd.;  A.  H.  Blank  gave  1000  United 
Paramount  Theatres  as  gifts,  hold  2595;  Glen  E.  Swanson 
gave  5200  Standard  Coil  as  gift,  holds  414,210;  G.  R.  Mac- 
Donald sold  2000  Motorola,  holds  3150. 

Bendix  Aviation’s  sales  for  fiscal  year  ended  Sept.  30, 
1951,  totaled  $340,540,415,  increase  of  55%  over  last  year’s 
$219,419,794.  Net  income  for  fiscal  1951  was  $11,818,600 
($5.58  a share)  vs.  $16,954,116  ($8)  in  1950.  Financial 
statement  gives  no  individual  figures  for  TV-radio. 

Muntz  TV  Inc.  reports  profit  of  $741,440  (66%<j  a 
common  share)  on  sales  of  $23,832,633  for  9 months  ended 
Dec.  31,  vs.  $533,953  (53^)  on  $18,643,508  same  1950  period. 

Sparks-Withington  reports  net  profit  of  $199,033  (21tf 
a common  share)  after  taxes  of  $215,589  for  6 mo.  ended 
Dec.  31  vs.  $515,991  (56tf)  after  $817,514  for  1960  period. 


V 


with  Electronics  Reports 


WASHINGTON  5,  D.  C.  • TELEPHONE  STERLING  1755 


Trade  Report 
February  2,  1952 


3 


HOW  THE  TV  TRADE  WINDS  ARE  BLOWING:  The  calm  prevailing  in  TV-radio  trade  circles 
this  week  — with  production  steady,  demand  reasonably  firm,  hopes  high  for  early 
end-of-f reese  — was  shaken  by  news  of  Tele-tone  bankruptcy  (see  Topics  & Trends). 

That  gave  rise  to  rumors  of  others  in  trouble  — - unverif iable.  And  the  many 
new  alignments  of  distributorships  being  currently  reported  conduced  to  belief  that 
some  sort  of  shaking  down  process  is  under  way. 

Smaller  private-label  manufacturers,  who  might  be  expected  to  be  first  to 
take  beating  in  such  a highly  competitive  business,  don't  seem  to  be  suffering  much, 
however.  In  fact,  they're  cashing  in  on  ability  of  their  sellers  to  advertise  low 
prices  while  brand-name  leaders  confuse  the  market  (and  annoy  the  retailers)  by 
their  quotations  of  prices  with  or  without  taxes  and/or  warranties. 

At  wee k's  end  RCA  repriced  4 models  downward,  but  stuck  to  its  decision  to 
quote  single  price  embracing  tax  & warranty;  it  extended  picture  tube  warranty  to 
full  year,  retained  90-day  warranty  on  parts  & receiving  tubes. 

Repriced  leaders  are  RCA's  17-in.  Colby  table  (17T150),  down  from  $260  to 
$230;  17-in.  Glenside  table  (17T151),  $280  price  now  including  base  formerly  offered 
separately  at  $18.95;  21-in.  Selfridge  table  (211159) , $379.50  price  now  including 
base;  21-in.  Meredith  open  console  (21T165) , down  from  $425  to  $399.50.  These  are 
all  new  models  introduced  at  Chicago  mart  (Vol.  8:1),  on  which  shipments  began  in 
mid-January.  There  were  no  other  changes,  except  for  extension  of  CR  guarantee. 

* * * * 

The  top  manufacturers  all  say  their  business  is  good-to-excellent , but  with 
some  spotty  wholesale-retail  trade.  Some  are  worried,  though,  because  customers  can 
still  go  into  stores  and  enjoy  "habit  of  dealers  to  give  long  discounts." 

As  for  prices,  there  are  those  who  think  TVs  are  too  closely  priced  right 
now.  In  words  of  one:  "We've  squeezed  more  than  the  water  out  of  prices  — we're 

now  squeezing  the  blood." 

Fact  is  defense  production  increases  are  still  far  short  of  closing  the  gap 
caused  by  civilian  curtailments,  says  important  National  Assn,  of  Purchasing  Agents, 
reporting  on  nation's  economy  as  a whole.  It  opines  that  December's  firm  prices  were 
barely  being  maintained  in  January;  that  though  inventories  are  lower  and  becoming 
better  balanced,  there  are  "more  elements  pointing  to  price  declines  than  increases 
during  the  next  few  months." 

The  forces  of  inflation,  says  NAPA,  have  been  spent,  at  least  temporarily. 

* * * * 

Emerson's  Ben  Abrams  is  one  who  believes  current  NPA  materials  curtailments 
are  proving  boon  to  the  industry.  "Inventories  are  down,"  said  he,  "because  our 
industry  is  selling  more  than  it's  currently  producing.  At  around  100,000  sets  per 
week  output,  inventories  will  continue  to  go  do wn  because  the  market  can  absorb 
more.  I still  think  we're  going  to  have  TV  shortages." 

When?  In  about  2 months,  said  Mr.  Abrams.  "Over  the  long  pull,  we  can't 
help  but  come  out  all  right.  Our  output  needed  tightening  up.  We  have  learned  the 
lesson  of  overproduction." 

# $ * # 

Dun  & Bradstreet  December  retail  sales  & end-of-December  retail  inventory 
figures,  due  by  Feb.  1,  weren't  reported  up  to  press  time  — but  RTMA  disclosed  that 
distributor  inventory  rose  to  600,546  TVs  as  of  Dec.  28  from  560,196  on  Dec.  23;  to 
677,209  radios  from  582,605.  On  Dec.  28,  factory  inventories  stood  at  206,741  TVs 
and  292,058  radios  (Vol.  8:2). 

Thus  total  factory-distributor  TV  inventories  at  end  of  1951  were  885 , 950 ; 
D&B  retail  figure  should  complete  this  to  show  how  trade  really  entered  new  year. 


8 


Production  of  TVs  went  to  111,101  for  week  ending  Jan.  25,  up  from  105,673 
week  before  (Vol.  8:4).  Factory  inventories  fell  to  205,665  from  227,196  — a good 
drop  but  still  higher  than  the  176,857  low  of  Jan.  4,  1952. 

Radio  production  same  week  was  160,764  (66,777  private  label)  compared  to 
157,574  preceding  week.  Radio  inventory  rose  to  294,339  from  257,707.  The  Jan.  24 
week's  radios  were:  76,079  home  sets,  15,433  portables,  18,331  clock,  50,921  auto. 

# ❖  *  * * 

RTMA  issued  revised  estimates  of  1951  production  this  week  — 5,584,798  TVs 
compared  with  7,463,800  in  1950,  and  12,299,146  radios  vs.  14,589,900  in  1950.  The 
1951  breakdown:  6,584,960  home  sets,  1,264,319  portables,  4,449,867  auto.  TV  sets 
with  FM  circuits  totaled  308,933  vs.  756,120  in  1950;  radios  with  FM  were  942,927 
vs.  1,471,900  in  preceding  year. 

Of  the  TV  sets,  16-18-in.  sizes  (meaning  mostly  17-in. ) were  far  and  away  in 
lead:  2,108,594  consoles  & consolettes,  1,829,695  tables,  235,872  combinations. 

Those  with  19-21-in.  ran  poor  second:  552,934  consoles  & consolettes,  222,873  table, 
65,619  combinations,  74,714  with  radio.  The  14-in.  and  smaller  ran  bare  250,000, 
and  there  were  958  projection-screen  models  listed  for  year. 

'RETREADS'  A FACTOR  IN  CR  TUBE  TRADE:  Canvass  of  the  major  picture  tube  makers  does 
not  reveal  any  of  them  as  yet  in  production  of  rebuilt  tubes  — though  "retreads," 

as  they're  called  in  the  trade,  are  admittedly  capturing  a slice  of  the  replacement 
market.  Big  firms  indicate  they  may  be  forced  to  make  reconditioned  tubes  to  meet 
competition;  if  one  makes  a break,  it's  reasonably  certain  others  will  follow. 

Sylvania's  new  trade-in  policy  for  old  tubes  (Vol.  8:3)  was  interpreted  by 
some  to  mean  it  would  begin  rebuilding  tubes.  But  its  officials  firmly  deny  any  such 
plans,  say  trade-in  policy  was  purely  a competitive  move,  old  tubes  being  destroyed. 
RCA  has  new  trade-in  policy  in  works  (Vol.  8:4),  will  make  it  known  any  day  now. 

"Retreads"  undersell  new  tubes  by  as  much  as  half,  some  guaranteed  a year. 
Rebuilding  works  this  way:  (1)  Worn  out  tubes  with  undamaged  glass  envelopes  are 

bought  for  $1.50  to  $4  and  shipped  to  factory  — mostly  small,  reputable  firms  which 
can  make  a good  product,  though  few  are  said  to  be  fly-by-nights.  (2)  Old  electron 
gun  is  taken  out,  tube  washed,  new  phosphors  put  on  screen.  (3)  New  gun  is  welded 
in.  Thus  tube  is  virtually  rebuilt  from  top  to  bottom,  though  some  makers  are  said 
to  be  cutting  corners  by  simply  inserting  new  gun  without  washing  out  tube. 

For  dealers  and  distributors,  trade-ins  have  become  source  of  new  income. 
Some  who  used  to  destroy  old  tubes,  packed  in  cartons  as  safety  measure,  now  simply 
seal  up  the  cartons  and  ship  them  back  to  factory. 

* * * 

Picture  tube  sales  for  new  sets  totaled  4,434,126  valued  at  $106,150,834 
during  1951,  according  to  RTMA  year-end  figures  released  this  week.  Curiously, 
there  were  fewer  tubes  sold  than  sets  made,  which  RTMA  put  at  5,384,798  — indicat- 
ing considerable  holdover  from  preceding  year.  In  1950,  sales  were  7,473,614  tubes 
at  factory  value  of  $198,737,428. 

Trend  to  larger  sizes  continued,  about  95%  being  16-in.  or  over  vs.  72%  in 
1950.  RTMA  breakdown  shows:  16-18-in.  rounds  and  rectangulars  (mostly  17-in.  rect.) 
comprised  72%  of  total  vs.  61%  in  1950;  19-in.  or  larger  (mostly  20  & 21-in.)  were 
23%  vs.  11%.  The  24  & 50-in.  tubes  totaled  only  18,770  units  (.42%),  projection 
units  mere  480.  Renewal  market  jumped  to  674,284  in  1951  from  472,261  in  1950. 

Receiving  tube  sales  were  375,645,697  for  year  vs.  382,960,599  in  1950  — 
the  decrease  due  to  decline  in  sales  of  new  sets.  There  were  substantial  increases 
in  exports,  replacements  and  govt,  purchases. 


Merger  of  Standard  Coil  Products  Co.  and  General 
Instrument  Corp.  was  agreed  upon  this  week,  4 shares  of 
SCP  to  be  exchanged  for  5 of  GI.  Standard  Coil  will  op- 
erate GI  as  wholly-owned  subsidiary,  taking  over  plants  in 
Elizabeth,  N.  J.,  Chicopee,  Mass,  and  Joliet,  111.  SCP  makes 
TV  tuners,  and  through  Kollsman  subsidiary  makes  air- 
craft instruments;  GI’s  main  products  are  coils,  condensers 
and  record  changers. 


Covideo  Inc.,  212  Broadway,  New  York,  would  be 
barred  from  representing  that  it  manufactures  coin-oper- 
ated TV  sets,  that  it  is  old  company,  that  it  has  competent 
staff  of  engineers  or  adequate  facilities  for  TV  research 
and  experimentation,  under  terms  of  initial  decision  filed 
Jan.  31  by  Federal  Trade  Commission  hearing  examiner 
J.  Earl  Cox  (Vol.  7:39, 44).  Covideo  president  Sidney  I. 
Horwatt  and  v.p.  Louis  Brown  have  30  days  to  appeal. 


10  - 


Topics  & Trends  of  TV  Trade:  First  major  “cas- 
ualty” of  the  tightened  TV  trade  is  Tele-tone  Radio  Corp., 
which  this  week  petitioned  Federal  district  court  in  New 
York  under  Chapter  XI  of  the  Bankruptcy  Act  with  pro- 
posal to  reduce  unsecured  claims  by  50%  and  to  settle  at 
rate  of  10%  annually.  Firm,  headed  by  Sol  W.  Gross,  was 
ranked  ninth  in  TV  production  (175,000  units  valued  at 
factory  at  $21,875,000)  in  Television  Shares  Management 
Co.’s  “guesstimates”  for  1950  (Vol.  6:8),  though  not  among 
its  top  10  for  1951  (Vol.  7:31). 

New  York  petition  Jan.  29  was  voluntary,  but  on 
Jan.  31  an  involuntary  petition  was  filed  in  Newark  against 
Tele-tone,  whose  main  plant  is  in  Elizabeth,  N.  J.,  listing 
claims  of  National  Union  Radio  Corp.  for  $41,980;  Syl- 
vania,  $39,624;  Croname  Inc.,  $13,512.  It  alleged  that 
Tele-tone  had  transferred  $200,000  of  assets  to  certain 
creditors  to  give  them  preference,  claiming  also  that  a 
mortgage  transferred  to  U.  S.  Govt,  gave  it  preference. 

Wilzin  & Halperin,  attorneys,  stated  firm  has  orders 
from  Sears  Roebuck  in  excess  of  $600,000,  lists  assets  at 
$3,809,306,  including  $2,873,000  stock  in  trade,  $929,544 
accounts  receivable,  $4812  cash,  $1200  trucks,  $750  patents 
& trademarks,  plus  real  estate,  insurance,  etc.  Liabilities 
total  $2,136,997,  including  $810,512  unsecured  claims,  $1,- 
253,644  Federal  taxes,  $72,841  New  York  and  New  Jersey 
taxes,  plus  secured  claims  of  unknown  amount. 

Unsecured  creditors  listed  in  petition,  referred  to 
Referee  Herbert  Loewenthal,  include:  Fidelity  Tube  Corp., 
$58,000;  Sarkes  Tarzian  Inc.,  $48,000;  GE,  $47,000;  Na- 
tional Union  Radio  Corp.,  $32,000;  RCA,  $31,000;  Auto- 
matic Mfg.  Co.,  $25,000;  United  Wood  Specialty  Mfg.  Co., 
$25,000;  Nunn  Better  Cabinet  Co.,  $22,000;  Sylvania, 
$21,000;  Best  Mfg.  Co.,  $18,000.  Among  93  claims  are 
following  over  $5000: 

J.  Lefkowitz,  $51,250;  Pyramid  Electric  Co.,  $18,813; 
RCA,  $17,799;  Bayview  Cabinets,  $16,551;  Hunt  Bros.  & 
Rosin,  $15,408;  National  Container  Corp.,  $15,206;  Red 
Lion  Furniture,  $15,194;  Moses  Shapiro,  $12,000;  Glaser- 
Steers  Corp.,  $11,443;  Precision  Plastics,  $10,676;  Croname, 
$10,629;  Quam-Nichols  Co.,  $10,414;  Carbonneau  Indus- 
tries, $10,197;  Ratheon,  $10,145;  Industrial  Hardware  & 
Mfg.  Co.,  $9411;  Electronic  Components  Corp.,  $8973;  Dun- 
well  Metal  Products  Co.,  $8151;  Teletran  Corp.,  $8022; 
Holyoke  Wire  & Cable  Corp.,  $7937;  Todd-Tran  Corp., 
$7739;  J.  K.  Lasser,  $7500;  Radio  Condenser  Co.,  $7477; 
Shatterproof  Glass,  $7327;  F.  W.  Sickles  Co.,  $7310;  Ed- 
win I.  Guthman  & Co.,  $7224;  A.  W.  Franklin  Mfg.  Corp., 
$6627;  Variable  Condenser  Corp.,  $6601;  Plastic  Ware  Inc., 
$6458;  Thomas  Electronics  Inc.,  $6401;  Aljon  Photo  Offset 
Service  Inc.,  $6315;  Sprague  Electric  Co.,  $6186;  Judson  L. 
Thomson  Mfg.  Co.,  $5966;  Model  Engineering  & Mfg.  Inc., 
$5757;  Barreca  Products  Co.,  $5668;  Leonard  Electric 
Products  Co.,  $5547;  Eureka  Tube,  $5003. 

* * ❖ # 

GE  this  week  laid  off  1500  employes  in  Syracuse  re- 
ceiver plant  after  walkout  of  50  welders  and  punch  press 
operators  caused  shortage  of  parts  for  TV  production.  The 
strikers  were  UEW-CIO  members,  protesting  suspension  of 
an  employe  for  carelessness.  Union  said  strike  was  un- 
authorized, but  only  7 returned  to  work.  Company  said  it 
would  not  recall  the  1500  until  all  50  came  back. 

Canadian  RTMA  reports  78,438  TVs  sold  to  end  of  1951 
at  factory  value  of  $37,514,025,  up  40,615  units  from  1950 
total  of  37,823.  Bulk  of  sales  was  shared  by  Windsor  & 
Toronto-Hamilton  areas,  each  taking  38%  of  total.  Ni- 
agara Peninsula  took  18%,  remaining  6%  going  to  other 
areas.  Inventories  totaled  15,102  as  of  Dec.  31. 

National  Assn,  of  Music  Merchants  holds  1952  show 
in  New  York’s  Hotel  New  Yorker,  July  28-31. 


Merchandising  Notes:  Some  10,000  buyers  from  11 
States,  Alaska,  Hawaii  and  western  Canada  due  in  San 
Francisco  for  Western  Winter  Market  week  of  Feb.  4,  the 
TV-radio-appliance  trade  dinner  Feb.  6 to  be  addressed  by 
Carl  V.  Kaecker,  RCA  Victor  merchandise  display  mgr., 
speaking  on  “Capsule  for  Successful  Selling”  . . . RCA 
Victor’s  own  distributing  offices  in  Buffalo,  Rochester,  De- 
troit, Chicago,  Kansas  City  and  several  others  will  handle 
Knapp-Monarch  products  henceforth,  including  Jack  Frost 
oscillating  fans,  Koldair  window  fans,  Duo-Aire  fans  . . . 
Gough  Industries  Inc.,  ex-Philco  distributor  in  Los  Angeles, 
planning  to  sell  private-brand  24-in.  TV  set,  called  “Doug- 
las,” at  $595  in  mahogany  and  Provincial,  $610  in  blonde, 
manufactured  by  D.  J.  Roesch  Co.,  Los  Angeles  (see  TV 
Factbook  No.  Ilf)  . . . “Fring-o-Matic”  is  name  given  new 
line  of  TV  sets,  ranging  from  20-in.  table  at  $220  to  24-in. 
console  at  $510,  by  Pacific  Mercury  Television  Corp.;  it 
will  be  shown  in  San  Diego  Feb.  6-8,  Phoenix  Feb.  14-17 
. . . Emerson  West  Coast  Corp.,  Ill  Front  St.,  San  Fran- 
cisco, has  been  established  as  factory  distribution  sub- 
sidiary covering  northern  California,  retaining  personnel 
of  Century  Distributing  Co.;  David  J.  Hopkins,  Western 
regional  sales  mgr.,  named  president;  S.  J.  Cooper,  v.p.  & 
gen.  mgr.  . . . Appliance  Distributors,  224  Dexter  Ave., 
Seattle  (Philip  Toman,  pres.),  named  CBS-Columbia  dis- 
tributor for  State  of  Washington  . . . Belmont  (Raytheon) 
offering  dealers  week’s  all-expense  trip  to  Mexico  if  they 
buy  50  sets  in  3 months,  to  Bahamas  if  30  sets  . . . Scott 
Radio’s  John  Meek  says  nearly  half  the  TV-radio-phono 
combinations  it  now  sells  are  in  blonde  cabinets,  apace 
with  trend  to  modern  furniture,  as  against  only  about  15% 
year  ago  . . . DuMont  has  issued  115-p.  manual  for  its 
distributors  and  servicemen,  titled  Service  Operations  of 
the  DuMont  Distributor. 

* * * * 

Trade  Miscellany:  Motorola  has  purchased,  for  $1,250,- 
000,  plant  of  200,000-sq.  ft.  adjoining  its  Chicago  plant, 
using  it  for  communications  and  electronics  div.  . . . Syl- 
vania has  purchased  55,000-sq.  ft.  Strickland  Furniture  Co., 
TV  cabinet  plant  of  Blair  Park  Furniture  Mfg.  Co.,  High 
Point,  N.  C.,  for  $350,000  . . . Chicago  Coin  Machine  Co.  re- 
ported by  Retailing  Daily  to  be  “inspecting  local  TV  plants 
with  a view  to  buying  into  one  of  them  and  going  into  the 
TV  business”  . . . Aerovox,  which  bought  out  Electrical 
Reactance  Corp.  of  Olean,  N.  Y.,  in  1949,  has  merged  it 
into  parent  firm  at  New  Bedford,  Mass.,  now  operates  it 
as  Hi-Q  div. 

First  TV  sets  with  “spot  wobble”  (Vol.  7:39)  are  be- 
ing delivered  by  E.  K.  Cole  Ltd.  in  Britain.  New  15-in. 
table  model  has  extra  oscillator  which  moves  spot  up  and 
down  slightly  as  it  crosses  face  of  tube,  removing  promi- 
nence of  lines.  Selling  for  $179.83  plus  purchase  tax,  re- 
ceiver has  13xl0-in.  picture,  largest  in  United  Kingdom  for 
a table  model.  Meanwhile,  BBC  announced  TV  will  be 
extended  to  Scotland  for  first  time  March  14  when  station 
in  Edinburgh  area  begins  experimental  transmission. 

December  excise  tax  collections  on  TVs,  radios,  com- 
ponents, phonographs,  etc.  totaled  $13,723,552,  up  from 
$12,732,216  in  November,  more  than  double  the  $5,483,962 
of  Dec.  1950.  On  phono  records,  Uncle  Sam  collected  $644,- 
818  in  December  vs.  $1,419,846  in  November  and  $593,874 
in  Dec.  1950.  Excises  on  refrigerators,  air  conditioners, 
etc.  dropped  to  $3,149,785  in  December  from  $5,185,582  in 
November  and  $5,981,366  in  Dec.  1950. 

Salvage  of  tungsten  rods  from  faulty  tubes  through 
ultrasonic  device  is  reported  by  Raytheon.  Company  claims 
use  of  27-kc  frequency,  which  shakes  glass  beads  from 
rods,  is  10  times  as  fast  as  old  hammering  method.  De- 
vice is  also  applicable  to  such  glass-sealing-  alloys  as 
molybdenum,  platinum,  kovar,  rodar. 


11 


Mobilization  Holes:  Two  out  of  every  3 dollars  of  mili- 

tary electronics  procurement  in  fiscal  1953  will  be  for  air- 
craft and  related  electronic  equipment,  if  Congress  ap- 
proves military  requests  in  President  Truman’s  budget. 
President  asked  Congress  to  give  armed  forces  authority 
to  obligate  $52.4  billion  more  for  military  procurement 
in  year  ending  June  30,  1953 — $9.3  billion  less  than  the 
$61.7  for  current  fiscal  year. 

This  won’t  mean  slowdown  in  defense  production — - 
far  from  it.  Military  output  will  increase  steadily  this 
year  and  next,  as  contracts  signed  earlier  reach  actual 
output  and  delivery  stage.  During  fiscal  1953,  Uncle  Sam 
actually  will  pay  far  more  for  delivery  of  military  equip- 
ment than  in  1952 — but  most  of  these  funds  will  be  covered 
by  obligational  authority  approved  by  Congress  in  1952. 

Of  all  military  procurement  programs,  only  aircraft 
will  be  maintained  at  same  pace  in  fiscal  1953  as  in  fiscal 
1952.  Mr.  Truman  has  asked  for  $14.1  billion  in  new  obli- 
gational authority  for  aircraft  program  in  1953  vs.  $14.9 
billion  in  1952.  Authority  for  all  other  new  procurement 
will  come  to  $7.6  billion,  little  more  than  half  this  year’s 
$14.5.  While  aircraft  electronics  contracts  will  continue  to 
be  placed  at  current  high  levels,  other  new  electronics  pro- 
curements are  expected  to  drop  to  about  50%  of  fiscal  1952 
rate.  President  Truman,  in  his  budget  message,  pointed 
out  that  “in  some  of  the  new  models  [of  aircraft],  the  cost 
of  the  electronic  equipment  alone  represents  more  than 
the  entire  cost  of  World  War  II  planes  designed  for  the 
same  type  of  mission.” 

Exemplifying  the  changing  proportions  of  military 
procurement  are  these  incomplete  figures  on  electronics  re- 
quirements of  armed  forces  as  stated  in  budget:  Air  Force 
requested  $300,000,000  in  obligational  authority  for  pro- 
curement of  guided  missiles  vs.  $130,887,287  in  1952.  Total 
guided-missile  budget  for  all  armed  forces,  therefore,  is 
believed  to  be  close  to  $900,000,000— and  electronics  equip- 
ment comprises  one-third  to  one-half  the  cost  of  guided 
missiles.  Air  Force  also  asked  $400,000,000  for  electronics 
and  communications  equipment,  exclusive  of  factory-in- 
stalled equipment  in  aircraft — about  same  as  1952  figure. 
For  research  and  development,  Air  Force’s  largest  single 
request  is  $110,381,000  for  guided-missile  work;  $68,697,- 
000  is  listed  for  Air  Force  electronic  research  and  de- 
velopment, increase  of  $14,000,000  over  fiscal  1952. 

Army  estimates  $225,909,000  for  new  electronics-com- 
munications procurement,  just  about  half  of  its  1952  fig- 
ure. Navy’s  request  for  ship  electronics  procurement  is 
$143,589,000,  less  than  half  the  $340,649,100  in  1952. 

* * * * 

Chrome  stainless  steel  was  removed  from  CMP  this 
week  in  NPA’s  first  major  decontrol  action.  Adequate  sup- 
ply of  non-nickel-bearing  stainless  eliminates  necessity  for 
controls  on  this  metal,  NPA  explained.  Principal  use  of  the 
metal  by  TV-radio  industry  has  been  for  metal-cone  CR 
tubes  (Vol.  8:2-3),  but  it  may  also  find  use  as  cabinet  trim, 
antenna  parts  etc.  The  control  agency  named  steel  indus- 
try task  group  Jan.  30  to  study  problem  of  decontrolling 
other  steel  products  which  are  in  good  supply.  NPA  tight- 
ened its  curbs  on  use  of  nickel-bearing  stainless  simulta- 
neously with  its  decontrol  of  chrome  stainless,  reducing 
from  1500  lbs.  to  500  lbs.  the  amount  of  nickel-bearing 
which  may  be  obtained  quarterly  by  self-certification. 

New  atomic  energy  div.  has  been  formed  by  Sylvania 
for  expanded  govt,  research  and  development.  Walter  E. 
Kingston,  formerly  manager  of  Sylvania’s  metallurgical 
laboratories  at  Bayside,  N.  Y.,  is  director  of  new  division, 
which  will  be  located  at  Sylvania  Center,  56-acre  research 
site  at  Bayside.  Company  is  building  50,000-sq.  ft.  lab- 
oratory there  for  atomic  work,  expected  to  employ  500 
persons. 


Trsds  Personals:  Edmund  T.  Morris  Jr.,  having  ended 

tour  of  govt,  duty  as  chief  of  DPA  Electronics  Production 
Board  and  NPA  Electronics  Div.,  rejoins  Westinghouse 
Feb.  4 to  handle  military  contracts  work  . . . W.  W.  Watts, 
RCA  engineering  products  v.p.,  seriously  stricken  with 
hepatitus  (rare  form  of  inflammation  of  the  liver)  several 
weeks  ago,  remains  bedridden  at  his  home  in  Wynnewood, 
Pa.,  probably  will  be  on  sick  list  at  least  month  more  . . . 
F.  F.  Duggan,  ex-sales  mgr.,  Avco  American  Kitchens  Div., 
named  asst.  gen.  sales  mgr.,  Crosley  Div.,  under  W.  A. 
Blees,  succeeded  by  Charles  K.  Clarke  . . . Paul  Gaynor, 
ex-Buchanan  & Co.,  ad  agency,  appointed  v.p.  in  charge  of 
merchandising,  CBS-Columbia  Inc.;  Edwin  Weisl  Jr.,  adv. 
mgr.,  has  resigned  . . . Frederick  W.  Reynolds,  ex-DuMont, 
joins  application  engineering  staff  of  Sprague  Electric 
Co.,  New  York  office  . . . Charles  McKinney  named  Belmont 
adv.  mgr.,  succeeding  A1  Henry,  now  handling  contracts; 
Charles  Lunney,  asst.  adv.  mgr.,  resigns  to  join  Sylvania 
• • . W.  R.  McAllister,  ex-Capehart-Farnsworth  Eastern 
mgr.,  heading  national  sales  for  Shaw  Television  Corp., 
now  expanding  its  distribution  . . . Joseph  G.  DeVico  pro- 
moted to  director  of  adv.  & sales  promotion,  Majestic  . . . 
Harold  Dittenhoefer,  ex-Tele-tone  & DeWald,  appointed 
Olympic  TV  field  service  mgr.  . . . Stanley  W.  Church, 
mayor  of  New  Rochelle,  N.  Y.,  elected  v.p.  & director, 
Sightmaster  Corp.  . . . Hal  Dietz  promoted  to  gen.  mgr., 

Emerson-New  York  Inc Robert  E.  Gramer,  v.p.,  Gramer 

Transformer  Corp.,  who  sold  control  to  James  M.  Black- 
lidge,  now  president,  has  become  western  sales  mgr.  with 
headquarters  at  2738  E.  Third  St.,  Phoenix  . . . Hugh  F. 
McTeigue  appointed  to  direct  RCA  Service  Co.  accelerated 
military  electronics  training  program  under  P.  B.  Reed, 
v.p.  in  charge  of  govt,  service  div.  . . . Fritz  P.  Rice  named 
mgr.  of  DuMont  CR  tube  div.  under  Irving  G.  Rosenberg, 
now  director  of  manufacturing,  engineering  & sales  opera- 
tions of  TV  plant  in  E.  Paterson. 


Justin  R.  (Ted)  Sypher,  chief  of  military  equipment 
section,  NPA  Electronics  Div.,  becomes  acting  chief  of 
division’s  end  equipment  branch  Feb.  4,  replacing  J.  A. 
(Shine)  Milling  who  takes  over  as  division  director.  Mr. 
Sypher  will  serve  in  new  post  until  man  from  industry  is 
selected  for  job.  K.  J.  Plucknett  this  week  leaves  division’s 
transformer  section  to  join  Interior  Dept,  water  & power 
div.  Joseph  Yanchulis,  formerly  of  plant  expansion  sec- 
tion, has  transferred  to  Consumer  Durable  Goods  Div. 
flashlight  & battery  section. 

Under  3 divisional  sales  managers  headquartered  in 
Cincinnati — E.  W.  Gaughan  in  charge  of  Eastern  div.,  M.  R. 
Rodger,  Central;  T.  H.  Mason,  Western— Crosley  has  set 
up  new  sales  organization  of  zone  managers,  one  each  for 
TV-radio,  refrigerators  and  appliances.  The  TV-radio 
zonemen:  P.  J.  Reed,  New  York;  H.  A.  Hoffmeir,  Phila- 
delphia; J.  C.  McDevitt,  Atlanta;  L.  Molenda,  Cleveland; 
B.  M.  Morehouse,  Cincinnati;  H.  T.  Preston,  Chicago;  J.  T. 
Caviezel,  Kansas  City;  C.  F.  McGraw,  San  Francisco. 


Minority  stockholders  of  WIZE,  Springfield,  O.,  this 
week  sued  Secretary  of  Commerce  Charles  Sawyer,  his 
wife  and  other  directors  for  $112,080  for  allegedly  making 
improper  salary  allowances  to  the  Sawyers,  charging  Sec- 
retary Sawyer  was  paid  $70,000  salary  in  last  7 years  for 
services  allegedly  “negligible  in  amount  and  cursory  in 
nature”  while  Mrs.  Sawyer  drew  $16,800  as  secretary 
though  rendering  “no  service  of  any  kind.”  Also  sought  is 
recovery  of  $21,000  in  rentals  of  space  in  Mr.  Sawyer’s  law 
offices  in  Cincinnati.  The  minority  group  owns  112  of  the 
firm’s  250  shares.  Secretary  Sawyer  also  owns  WING,  Day- 
ton,  and  recently  bought  WCOL,  Columbus  (Vol.  7:52). 


12  - 


Count  of  TV  Sets-in-Dse  by  Cities 

As  of  January  1,  1952 

Estimates  are  sets  within  .1  Mv/m  contours  (60  mi.), 
excluding  overlaps,  as  established  by  NBC  Research. 


FINAL  COUNT  of  15,777,000  sets-in-use  at  end  of  1951  is 
recorded  by  NBC  Research  in  its  monthly  TV  “census” 
report,  which  added  600,800  for  December.  No  extraordi- 
nary gains  were  shown  for  any  particular  city,  even  New 
York  being  accredited  with  only  80,000  for  month  to  bring 
total  to  2,800,000.  Chicago  and  Los  Angeles  are  placed  in 
tie  for  second  with  1,090,000  each,  Philadelphia  holds  third 
place  by  passing  million-mark  (1,001,000).  Following  is 
the  Jan.  1,  1952  count  (consult  individual  stations  for  then- 
estimates  of  number  of  families  within  respective  service 
ranges ) : 


No.  No. 
Area  Stations  Sets 

Interconnected  Cities 


Ames  (Des 


Moines)  

1 

76,000 

Atlanta  

3 

152,000 

Baltimore  

3 

358,000 

Binghamton 

1 

50,200 

Birmingham  ... 

2 

88,300 

Bloomington, 
Ind 

1 

21,000 

Boston  

2 

848,000 

Buffalo  

1 

248,000 

Charlotte  . 

1 

117,000 

Chicago  

4 

1,090,000 

Cincinnati  

3 

305,000 

Cleveland  

3 

568,000 

Columbus  

3 

191,000 

Davenport- 
Rock  Island  - 

2 

85,100 

Dayton  

2 

170,000 

Detroit  

3 

604,000 

Erie  

1 

58,900 

Grand  Rapids 

1 

81,000 

Greensboro  — 

1 

76.000 

Huntington  — 

1 

66,000 

Indianapolis  — 

1 

188,000 

Jacksonville  .... 

1 

52,000 

Johnstown  

1 

133,000 

Kalamazoo  

1 

69,000 

Kansas  City  

1 

181,000 

Lancaster  

1 

131,000 

Lansing  

1 

80,000 

Los  Angeles  

7 

1,090,000 

Louisville  

2 

122,000 

Memphis  

1 

115,000 

Milwaukee  

1 

306,000 

Minneapolis- 
St.  Paul  

2 

302,000 

Nashville  

1 

54,800 

New  Haven  

1 

224,000 

New  York  

7 

2,800,000 

Norfolk  

1 

97,600 

No.  No. 
Area  Stations  Sets 


Interconnected 

Cities 

— (Cont’d) 

Omaha  

2 

112,000 

Philadelphia  .... 

3 

1,001,000 

Pittsburgh  

1 

358,000 

Providence  

1 

191,000 

Richmond  

1 

105,000 

Rochester  

1 

125,000 

Salt  Lake  City. 

2 

70,200 

San  Diego  

1 

112,000 

San  Francisco  .. 

3 

315,000 

Schenectady  .... 

1 

194,000 

St.  Louis  

1 

363.000 

160.000 

Syracuse  

2 

Toledo  

1 

148,000 

Utica  

1 

64,000 

Washington  

4 

324,000 

Wilmington  

Total  Inter- 

1 

90,000 

connected  

95 

14,931,100 

N on-interconnected  Cities 

Albuquerque 

Brownsville 

1 

13,000 

(Matamoros, 
Mexico)  

1* 

10,300 

(Dallas  

IFort  Worth  ...... 

2 

1 

149,000 

Houston  

1 

116,000 

Miami  

1 

82,000 

New  Orleans  .... 

1 

78,400 

Oklahoma  City 

1 

92,300 

Phoenix  . 

1 

39,000 

San  Antonio  .... 

2 

63,400 

Seattle  — 

1 

125,000 

Tulsa  

1 

77,500 

Total  Non-Inter- 
connected  14  845,900 

Total  Interconnected 
and  Non-Inter- 
connected  109  15,777,000 


* Preliminary  estimate,  U.  S.  sets  only. 

Note:  TV  sets  sold  in  Canada  totaled  78,438  up  to  Dec.  31,  1951. 
according  to  Canadian  RTMA  (see  p.  10).  Since  Canada  has  no 
stations  of  its  own  and  nearly  all  of  these  sets  are  in  border  areas, 
they  add  appreciably  to  audiences  of  stations  in  nearby  U.S.  cities. 
The  CRTMA  area  count  as  of  last  Dec.  31 : Windsor  30,063,  Toronto- 
Hamilton  29,728,  Niagara  Peninsula  14,139,  other  areas  4508. 

Note:  These  sets-in-use  figures  supersede  Dec.  1,  1951  figures 
used  in  tabulation  on  p.  108  of  TV  Factbook  No.  14. 


Theatre-TV  hearing  was  postponed  again  by  FCC  from 
Feb.  25  to  March  10  (Vol.  8:2,4).  At  Jan.  31  meeting, 
Commission  also  extended  deadline  for  filing  appearances 
to  Feb.  15,  1952  from  original  date  of  Feb.  27,  1950,  grant- 
ing requests  for  late  appearances  by  Fair  TV  Practices 
Committee,  Thfeatre  Network  TV  Inc.,  AFL,  Authors  League 
of  America,  Radio  & TV  Directors  Guild,  United  Service 
Artists  Local  Union  829,  International  Alliance  of  Theatri- 
cal State  Employes.  At  same  time,  Commission  enlarged 
hearing  issues  to  include  questions  of  competition  between 
proposed  theatre-TV  systems  and  who  would  operate  thea- 
tre-TV  stations.  NARTB  informed  Commission  this  week 
that  engineering  director  Neal  McNaughten  and/or  others 
would  appear  at  hearing.  United  States  Independent  Tele- 
phone Assn,  also  declared  intention  of  participating  in  pro- 
ceeding to  back  AT&T’s  contention  that  common  carriers 
can  provide  adequate  theatre-TV  facilities. 


N El  WORKS  JOINTLY  added  powerful  statistical  voice 

to  buildup  of  radio  this  week  by  releasing  new  esti- 
mate of  105,300,000  radio  sets-in-use,  or  “one  set  for  every 
person  of  voting  age.”  That’s  an  increase  of  9,300,000,  or 
9.791,  over  the  96,000,000  radios  estimated  one  year  ago  by 
Joint  Radio  Network  Committee  composed  of  researchers 
Don  Coyle,  ABC;  Edward  Reeve,  CBS;  Henry  Foster,  MBS; 
Hugh  M.  Beville  Jr.,  NBC.  During  1951,  RTMA  figures 
showed  radio  production  of  about  12,300,000  units,  so  that 
9,300,000  added  to  radio  count  allows  reasonable  factor  of 
obsolescence. 


Of  the  new  sets,  900,000  went  into  new  radio  house- 
holds, 4,000,000  were  secondary  and  portable  units,  4,400,- 
000  went  into  automobiles.  For  first  time,  a new  category 
of  sets  is  included — those  in  institutions,  dormitories  and 
barracks,  accounting  for  900,000.  Here’s  the  official  JRNC 
tabulation: 


No.  of  Radio  Sets  as  of 
Jan.  1 


Radio  Households 

Secondary  & Portable  Sets  in 


Sets  in  Institutions,  Dormitories 

& Barracks  

Sets  in  Other  Places 


1952 

1951 

42,800,000 

41,900,000 

34,000,000 

30,000,000 

23,500,000 

19,100,000 

900,000 

* 

4,100,000 

5,000,000 

105,300,000 

96,000,000 

s in  1951. 

^crimination 

in  Johnson- 

Case  bill  (S.  2444)  proposing  ban  on  distilled-spirits  com- 
mercials (Vol.  8:3-4),  “dry”  witnesses  told  Senate  Inter- 


state & Foreign  Commerce  Committee  during  first  phase 
of  hearings  Jan.  30-31.  Typical  of  statements  by  church 
leaders  and  other  temperance  witnesses  were  those  of  Dr. 
Sam  Morris,  associate  editor  of  prohibition  newspaper  Na- 
tional Voice:  (1)  TV-radio  knows  no  age  limit,  isn’t  ham- 
pered by  inability  of  children  to  read  as  are  newspapers 
and  magazines.  (2)  Printed  media  are  private  enterprises, 
but  radio  frequencies  belong  to  the  people.  Sen.  Johnson 
(D-Col.)  characterized  present  hard-liquor  commercials  in 
Hawaii  and  Alaska  as  distillers’  “toe  in  the  door,”  urged 
“preventive  legislation”  against  further  inroads.  Bulk  of 
opposition  to  bill,  including  NARTB,  distillers,  ad  agencies, 
will  appear  at  next  phase  of  hearings  Feb.  6,  but  2 oppo- 
nents testified  this  week— George  D.  Riley,  AFL  legislative 


representative,  and  Charles  E.  Sands  of  AFL’s  Hotel  & 
Restaurant  Employes  and  Bartenders’  International  Union. 


Riley  epitomized  their  stand  with  question:  “How  long 
will  it  be  before  / . . same  limitation  [is]  placed  on  the 
printed  word  as  on  the  spoken  word?” 


Threat  of  libel  suits  resulting  from  political  broadcasts 
would  be  considerably  lessened  for  station  licensees  under 
bill  (S.  2539)  introduced  Jan.  29  by  Sen.  Johnson  (D-Col.). 
It  differs  from  one  introduced  Sept.  25,  1951  by  Rep.  Horan 
(R-Wash.)  in  that  political  speakers  would  be  required  to 
post  bonds  equaling  one  year’s  salary  of  office  sought. 
Licensee  would  then  be  liable  only  to  extent  of  bond.  Under 
Rep.  Horan  s bill,  licensee  would  not  be  liable  in  any  civil  or 
criminal  action  resulting  from  political  broadcast.  Both 
bills  would  retain  liability  of  licensee  if  he  commits  the 
libel  himself. 


Five  applications  filed  with  FCC  this  week  brought 
total  pending  to  486,  of  which  29  are  uhf.  Requests,  all  vhf, 
came  from  KLCN,  Blytheville,  Ark.,  for  No.  3;  Sheldon 
Anderson,  \isalia,  Cal.,  No.  3;  KRDO,  Colorado  Springs, 
Colo.,  No.  10;  WSAL,  Logansport,  Ind.,  No.  10  and  KFYO, 
Lubbock,  Tex.,  No.  5.  [For  further  details,  see  TV  Ad- 
denda U-C  herewith;  for  listing  of  all  applicants  to  date, 
see  TV  Factbook  No.  H and  Addenda  to  date.] 


PUBLISHED  WEEKLY  BY  RADIO  NEWS  BUREAU  • WYATT  BLDfi.  • WASHINGTON  5,  D.C 


fmElii 


I rf8 


TELEPHONE  STERLING  1755  • 

February  9, 


VOL . 8,  No.  6 

1952 


In  this 
Issue: 


FCC  Freeze  Progress  & RTMA  Forecasts,  page  1. 
Plenty  Sound  & Fury — But  No  Color,  page  2. 
FCC  Not  Out  to  ‘Get’  TV  Stations,  page  5. 


Progress  of  FCC’s  Paramount  Hearing,  page  6. 
NPA  on  New  TV  Station  Construction,  page  8. 
Meaning  of  Inventory  & Output  Status,  page  9. 


COPIES  OF  FCC  TREEZE-THAW'  REPORT:  Television  Digest  will  publish,  as  part  of  its 
regular  service,  the  full  text  of  FCC's  Allocation  Report  ending  the  freeze  — with 
all  channel  tables,  rules,  regulations  (including  graphs),  procedures  and  details 
necessary  to  present  and  prospective  TV  station  operation.  It  will  go  out  to  all 
full-service  subscribers  as  soon  after  release  by  FCC  as  we  can  print  it. 

FCC  tells  us  document  will  run  some  600  pages  of  single-spaced  typewriter 
text,  which  means  200  or  more  pages  of  our  usual  printed  supplement  format.  We  have 
tentatively  arranged  for  the  services  of  4 Washington  printshops  to  get  the  volume 
out  simultaneously  with  or  within  reasonable  time  after  FCC  release  date,  expected 
within  month  or  so.  FCC  says  it  will  have  only  limited  supply  of  mimeo  copies. 

Each  of  our  full-service  subscribers  will  get  one  printed  copy  without 
charge.  Orders  for  extra  copies  at  $5  each  will  be  accepted  before  publication  if 
they're  in  quantities  of  10  or  more.  Price  of  single  copies  ordered  after  publica- 
tion will  be  higher,  depending  on  our  print  costs. 

FCC  FREEZE  PROGRESS  & RTMA  FORECASTS:  March  1 date  for  lifting  freeze  begins  to 
look  too  optimistic  — even  to  FCC  commissioners,  some  of  whom  now  talk  about  March 
15.  But  one  major  hurdle  was  passed  this  week  when  Commission  tentatively,  and  per- 
haps permanently,  resolved  question  of  differing  station  spacings  in  various  areas. 

It  looks  like  5 separate  mileage  criteria  will  emerge,  with  these  possible 
co-channel  spacings:  170  mi.  in  East,  190  from  Midwest  to  Pacific,  220  in  Gulf  area. 
Reason  for  variations  is  that  more  people  can  be  covered  with  more  stations.  In 
East,  population  is  largely  urban;  in  Midwest,  rural  population  dictated  greater 
spacing;  in  Gulf  area,  greater  tropospheric  interference  requires  wider  separations. 

FCC  met  on  allocations  only  2 days  this  week,  reason  being  it  had  to  wait 
for  staff  to  try  various  spacings  on  for  size.  It's  expected  most  of  next  week  will 
be  devoted  to  subject,  with  FCC  returning  to  specific  city-by-city  allocations. 

DuMont's  petition  for  oral  argument  on  whole  allocation  plan  still  hasn't 
been  denied  by  FCC,  leading  to  some  speculation  that  company's  request  might  be 
granted.  But  virtually  all  other  such  demands  have  been  turned  down,  so  DuMont  is 
expected  to  fare  same  as  rest  — except  that  Commission  is  likely  to  wait  until  final 
decision  in  order  to  show  that  DuMont's  nation-wide  plan  was  considered  throughout 
whole  allocation  deliberation. 

Just  what  freeze-lifting  will  mean,  in  terms  of  new  stations  and  new  set 
demand,  was  predicted  by  RTMA ' s task  force  (Vol.  7:44)  whose  full  report  is  expected 
to  be  released  in  week  or  so.  Four-man  committee  headed  by  Philco's  Wm.  Chaffee 
sailed  into  2-months'  study  with  primary  purpose  of  determining  whether  TV's  post- 
freeze  expansion  can  be  accomplished  without  more  materials  than  are  being  allocated 
— and  concluded  it  could  be.  Second  purpose  was  to  predict  rate  of  post-freeze 
growth,  and  committee  came  up  with  these  calculations: 

(1)  Increased  demand  for  sets,  due  to  new  stations  and  increased  coverage 
by  existing  outlets,  will  be  between  750,000  and  1,660,000  by  July  1,  1953. 


COPYRIGHT  1952  BY  RADIO  NEWS  BUREAU 


2 


(2)  CPs  for  new  stations  will  total  150  by  end  of  1952;  190  more  will  be 
granted  in  1953.  Ten  existing  stations  will  get  power  increases  by  end  of  1952. 

(3)  New  stations  on  air  this  year  will  number  22,  all  vhf,  in  21  markets. 

By  mid-1953,  64  new  stations  should  be  on  air  in  59  new  markets  and  in  5 old.  End 
of  1953  should  see  total  of  193  new  outlets,  64  of  them  uhf. 

( 4 ) Already  delivered  to  prospective  telecasters  are  28  transmitters  ; 20 
more  are  in  manufacturers'  stock,  and  154  are  in  production  with  materials  assured. 

(5)  Power  hikes  in  40  present  markets  will  be  effected  by  mid-1953,  thus 
increasing  area  covered  in  those  markets  by  2V2  times,  population  by  25%. 

(6)  Materials  for  tower-building  construction  "can  be  reduced  to  amounts 
presently  allowed  under  NPA  regulations  by  using  presently  existing  structures  and 
buildings."  Towers  are  a "critical  item,"  confirming  our  report  of  last  week. 

* * * * 

Net  conclusions  of  report  seem  realistic,  despite  fact  that  130  CPs  by  end 
of  this  year  sounds  incredible.  Salient  point,  which  we've  constantly  tried  to 
stress,  is  that  market  potential  will  undergo  very  gradual  growth. 

Those  150  new  CPs  were  based  on  FCC  estimates,  presume  that  the  grants  will 
be  handed  out  very  quickly  in  small,  uncontested  markets  — long  before  big-city 
applicants  have  been  weeded  out  through  snail 's-pace  hearings. 

Other  members  of  task  force  besides  Chaffee,  Philco  v.p.  and  purchasing 
director:  Keeton  Arnett,  asst,  to  Dr.  Allen  B.  DuMont;  Adm.  Edwin  D.  Foster,  RCA 

v.p.  and  mobilization  planning  director;  C.W.  Michaels,  GE  marketing  analyst. 

Report  will  be  sent  to  full-service  subscribers  as  soon  as  it's  available; 
we've  arranged  with  RTMA  to  provide  enough  copies  to  meet  our  demand. 

PLENTY  SOUND-&-FURY — BUT  NO  COLOR:  No  outright  repeal  of  NPA  color  ban  seems  likely 
as  result  of  industry-Govt . color  TV  conference  Feb.  8 — but  resulting  headline- 
producing  "battle  of  the  press  releases"  and  resurgence  of  newcasts  about  color  TV 
can  surely  add  plenty  more  to  public  confusion. 

What  the  uproar  is  least  likely  to  produce  is  any  real  revival  of  the  now 
moribund,  though  FCC-approved,  incompatible  color  TV  system  — certainly  not  while 
a compatible,  all-electronic  system  is  in  the  works. 

Current  tempest-in-a-teapot , sparked  by  Paramount  Pictures  and  Senator  John- 
son, will  probably  result  in  amendment  and  clarification  — perhaps  even  rewriting 
of  NPA  Order  M-90  banning  color  sets.  One  amendment  being  considered  would  confine 
ban  to  home  color  sets  only,  permit  manufacture  of  color  theatre-TV  equipment. 

But  NPA  has  no  intention  of  giving  any  manufacturer  extra  materials  to  make 
color  sets  even  if  M-90  should  be  revoked.  Asst.  NPA  administrator  Horace  B.  McCoy, 
made  that  clear  at  outset  of  2-hour  conference  attended  by  score  of  manufacturers, 
govt,  officials  and  one  top  labor  leader.  [For  list  of  those  attending,  see  p.  8.] 

With  that  in  mind,  he  told  us  as  he  emerged  from  meeting  that  scarcity  of 
technicians  and  engineers  — not  materials  — was  biggest  problem.  "We  can't  act  on 
basis  of  this  meeting  alone,"  he  added.  "There  are  other  considerations.  But  if  we 
do  have  an  order,  we  want  one  that  will  work." 

As  for  color  theatre  TV,  Mr.  McCoy  said  "it  might  not  be  necessary  in  light 
of  today's  conference"  to  grant  request  of  the  film  industry  for  meeting  to  discuss 
revision  of  M-90  that  would  exempt  theatre  TV  from  ban  (Vol.  8:4). 

Further  evidence  of  NPA's  stand  on  M-90  may  be  discerned  in  this  sentence 
from  official  press  release  of  the  meeting,  approved  by  Mr.  McCoy: 

"The  predominant  view  [of  manufacturers  and  others  attending]  was  that  the 
order  should  be  retained  to  prevent  diversion  of  highly-skilled  technicians  from 
defense-related  work  to  production  of  color  TV  equipment." 

If  NPA  amends  or  repeals  M-90,  action  could  come  within  a week.  Or  it  might 
take  as  long  as  6 weeks,  depending  on  the  unanimity  of  officials  concerned. 

* * # # 

Paramount  Pictures  Corp. , as  half-owner  of  Chromatic  Television  Labs,  the 
developer  of  Lawrence  tri-color  tube,  apparently  is  taking  up  the  color-now  campaign 


3 


where  CBS  left  off,  saying  it  wants  to  make  and  market  the  tube  and  receivers. 

Industry  forces  are  generally  opposed  or  lukewarm  — including  CBS  — even 
though  some,  notably  both  CBS  & RCA,  favored  lifting  ban  and  letting  manufacturers 
do  as  they  please  with  their  materials  allotments. 

Paramount's  motives  were  puzzle  to  most  observers.  If  it  should  get  its  way 
and  color  order  is  rescinded.  Chromatic  obviously  couldn't  make  much  dent  in  the 
trade,  with  only  a miniscule  number  of  sets.  And  amount  of  colorcasting  would  prob- 
ably be  close  to  nil. 

What  worries  manufacturers,  merchandisers  and  telecasters  most  — and  that 
now  includes  CBS  — is  that  trade  might  get  hurt  at  time  it's  approaching  point  of 
adjusting  supply  to  demand.  Even  now,  consumers  are  mainly  buying  lower-priced  sets 
— attributable  to  anticipation  of  uhf,  unstable  pricing,  and  probably  lingering 
uneasiness  lest  color  will  suddenly  "come  in". 

T *r  t •!* 

What  would  Paramount  do  if  NPA  said,  "O.K. , go  ahead"?  Its  president  Barney 
Balaban  told  us ; "We  wouldn't  expect  to  do  any  mass  production.  Perhaps  we'd  make 
5,  10,  maybe  40,000  sets  and  see  what  the  public  reaction  was."  Would  he  put  color 
on  Paramount's  own  KTLA,  Los  Angeles?  "I  don't  know.  We'd  have  to  see  what  CBS 
does.  They  have  a lot  invested  in  color." 

Paramount's  current  role  of  Lone  Ranger  in  the  color-now  campaign  even  has 
own  corporate  partner  DuMont  baffled.  It  has  given  rise  to  all  sorts  of  rumor  and 
scuttlebutt,  including  these: 

(1)  Paramount  wants  to  get  lots  of  publicity  for  its  Lawrence  tube  and  to 
establish  patent  position  in  color  generally. 

(2)  Big  movie-producing  company  is  anxious  to  "make  character"  with  FCC  in 
light  of  "monopoly"  aspects  of  hearing  now  going  on  to  determine  Paramount's  fitness 
as  TV  station  licensee  (see  p.  6). 

(3)  Chromatic  may  be  preparing  for  stock  issue.  Mr.  Balaban  denies  this, 
told  us  Paramount  has  no  plans  for  expanding  either  Chromatic  or  its  subscription-TV 
system  (Telemeter)  through  public  stock  sale.  "We  feel  that  at  the  current  stage, 
we  should  spend  our  own  money  on  development,  not  the  public's,"  said  he. 

(4)  Movie  folk  would  welcome  confusion  in  trade  that  would  scare  off  set 
buyers,  thereby  slow  down  growth  of  TV  audience  which  is  manifestly  developing  at 
expense  of  movies  to  some  extent.  But  this  wouldn't  seem  to  hold  water  in  light  of 
Paramount's  big  equity  in  DuMont  and  its  eagerness  to  get  more  TV  outlets  of  own. 

* * * * 

Meeting  at  NPA  got  off  to  angry  start  when  RCA  chairman  David  Sarnoff  read 
strongly  worded  statement  charging  that  Order  M-90  "came  out  of  a situation  artifi- 
cially created  by  one  company  to  solve  its  own  perplexing  problems."  He  reviewed 
CBS  pledges  to  FCC  to  produce  its  color  set  for  $300,  converters  for  $150,  adapters 
for  $32  to  $50,  and  to  program  color  20  hours  a week,  some  in  prime  evening  hours. 

CBS  fulfilled  none  of  these  promises,  but  found  itself  "hopelessly  on  the 
hook,"  said  Gen.  Sarnoff.  "It  wasn't  broadcasting  its  color  as  Mr.  Stanton  had 
promised,  the  price  of  CBS  color  sets  was  about  double  what  CBS  witnesses  told  the 
FCC  it  would  be,  the  public  was  not  buying  CBS  color  sets,  sponsors  were  not  buying 
CBS  color  time,  CBS  affiliated  stations  were  accepting  few  color  programs,  expenses 
were  mounting  terrifically." 

Sarnoff  went  on  to  say  he's  convinced  CBS  itself  now  realizes  its  color  sys- 
tem is  "commercially  impractical  and  not  acceptable  to  the  American  public"  and 
ventured  opinion  it  wouldn't  make  color  sets  even  if  M-90  were  rescinded. 

Denying  he  was  seeking  to  "embarrass  a competitor,"  Gen.  Sarnoff  urged  that 
the  control  be  removed  from  end  products,  that  set  manufacturers  be  permitted  to  use 
allotted  materials  for  either  black-&-white  or  color,  whether  by  amending  order  or 
rescinding  it  entirely.  He  also  opposed  ban  on  color  theatre-TV  equipment,  said  it 
wasn't  discussed  at  Mobilizer  Chas.  E.  Wilson's  first  color  conference  (Vol.  7:43). 

Gen.  Sarnoff 's  recommendations  apparently  were  pitched  to  Dept,  of  Justice, 


- 4 - 

which  is  rumored  to  be  investigating  (at  FCC  behest)  possible  anti-trust  aspects  of 
manufacturers'  near-unanimous  stand  against  CBS  system  of  color  TV. 

His  remarks  were  also  meant  as  answer  to  rumors  that  RTMA  members  had  met  in 
advance  of  Feb.  8 meeting  to  buck  changes  in  order  — a rumor  to  which  Paramount 
attorney  Paul  Porter  alluded  at  meeting  itself,  drawing  vehement  denials. 

* * * * 

CBS  president  Frank  Stanton,  obviously  angered,  arose  to  say  he  didn't  feel 
NPA  meeting  was  proper  place  to  reargue  color  controversy,  so  he  would  address  self 
only  to  Order  M-90.  He  explained  that  his  interpretation  of  Oct.  25  agreement  was 
that  end  products  wouldn't  be  banned,  but  that  manufacturers  would  be  permitted  to 
make  color  sets  if  they  could  do  so  with  no  additional  materials.  But  he  noted  that 
M-90  specifically  bans  all  "commercial  production"  of  color  sets. 

"As  a practical  matter,"  said  Stanton,  "the  result  was  the  same  [since]  CBS- 
Columbia  did  not  have  enough  materials  allocated  to  embark  upon  a sufficient  color 
production  program."  He  recommended  M-90  be  withdrawn  and  superseded  by  an  order  or 
statement  that  NPA  will  grant  no  manufacturer  extra  materials  to  make  color  sets. 

He  also  asked  clarification  of  question  of  "color  equipment  for  non-broadcast  use" 
and  of  built-in  adapters  and  other  aids  to  future  color  reception. 

Stanton  got  in  his  licks  against  Sarnoff  a few  hours  after  conference  when 
he  issued  statement  charging  RCA  chairman  with  "ignoring  the  truth"  and  seeking  to 
obscure  CBS  contributions  to  color  by  "unprincipled  attacks."  He  said: 

"Everybody  knows  that  CBS  has  been  the  leader  in  the  long  and  difficult 
struggle  to  bring  color  TV  to  the  public,  despite  the  persistent  opposition  of  Mr. 
Sarnoff ... [He]  today  abused  the  processes  and  machinery  of  the  govt,  defense  program 
[to]  carry  on  his  bitter  and  desperate  campaign  to  frustrate  color... He  continues  to 
use  every  forum  for  his  campaign,  except  the  forum  which  has  been  designated  by 
Congress  to  evaluate  his  claims  — the  FCC. 

"If  Mr.  Sarnoff  really  believes  that  the  RCA  system  is  now  ready  to  be 
adopted,  he  well  knows  that  the  FCC,  and  not  the  NPA,  is  the  place  to  go."  Stanton 
challenged  RCA  to  go  to  FCC  and  "once  and  for  all  put  an  end  to  the  doubts  and  con- 
fusions which  he  has  engendered."  He  also  quoted  from  a hitherto  undisclosed  letter 
from  Sen.  Johnson,  praising  CBS's  "courageous  and  unrelenting  fight... on  behalf  of 
color  TV."  Johnson  letter  added: 

"Because  of  you,  the  greatest  improvement  in  the  art  since  it  came  into 
being  is  at  hand  here  and  now  and  ready  to  serve  the  moment  conditions  permit.  Of 
course,  when  NPA  contended  that  national  defense  required  all  the  materials  which 
you  were  using  to  give  the  people  better  TV,  there  was  nothing  you  could  or  would  do 
other  than  click  your  heels  and  salute  Old  Glory... I glory  in  your  spunk  and  in  your 
tenacity  of  purpose  and  for  the  brave  way  you  have  accepted  the  blow  from  NPA." 

$ * $ * 

Chief  protagonist  of  drive  to  erase  M-90,  despite  byplay  between  RCA  & NBC, 
was  Paramount  as  half  owner  of  Chromatic.  Barney  Balaban  called  M-90  order  inde- 
fensible in  that  it  regulates  end  products.  He  asserted: 

"I  can  state  flatly  that  Chromatic  Laboratories  has  developed  the  Lawrence 
tube  to  the  point  where  a set  with  that  tube  in  it  can  produce  a black-&-white  or 
color  picture,  and  yet  uses  no  other  materials  than  are  utilized  in  any  black-&- 
white  set."  He  agreed  with  Stanton's  contention  that  Oct.  25  agreement  didn't  ban 
color  TV  production  as  such,  merely  barred  use  of  extra  materials  for  color. 

The  color  ban,  said  Balaban,  "needlessly  frustrates  progress  in  TV."  He 
asked  whether  M-90  was  imposed  on  behalf  of  TV  manufacturers  "to  tie  up  the  loose 
ends  of  the  October  meeting  and  provide  a decent  burial  for  the  Lawrence  tube." 

Sen.  Johnson's  remarks  were  brief  and  mild  — in  marked  contrast  to  his  re- 
cent letter  to  Mr.  Wilson  stating  that  his  Interstate  & Foreign  Commerce  Committee 
"will  not,  without  protest,  stand  idly  by  and  see  [color]  delayed  arbitrarily  and 
capriciously."  The  Senator  told  NPA  conference: 

"I'm  talking  only  for  myself.  I have  not  consulted  my  committee.  I feel, 
from  my  own  deep  interest  in  the  color  matter,  that  you  ought  to  revoke  Order  M-90 
in  the  public  interest."  That  was  all. 


- 5 - 

The  wide  divergence  of  views  at  Feb.  8 meeting  was  in  marked  contrast  to  the 
apparent  harmony  of  Oct.  25  conference  with  Mr.  Wilson.  All  20  manufacturers  at 
session  were  given  opportunity  to  comment. 

Most  of  the  manufacturers  seconded  GE's  Dr.  W.R.G.  Baker,  who  said  that  if 
any  manufacturer  makes  or  promises  color  sets,  all  others  would  be  obligated,  for 
competitive  reasons,  to  transfer  enough  materials  and  technical  personnel  to  design 
and  tool  up  for  color  production. 

Dr.  Allen  B.  DuMont  said  Order  M-90  had  permitted  him  to  "cut  out  quite  a 
few  projects"  such  as  tooling  up  for  adapters,  converters,  discs,  etc.  If  order  is 
rescinded,  he  said,  and  if  anybody  undertakes  to  make  color  sets,  there's  no  doubt 
manufacturers  would  need  manpower  which  should  be  occupied  on  defense-related  work. 

One  manufacturer,  who  told  Oct.  25  meeting  that  4-5%  of  his  engineers  were 
engaged  in  color  development  work,  said  if  commercial  color  production  were  permit- 
ted now,  he'd  have  to  put  3-4  times  that  many  on  color  production  engineering  to 
handle  tooling  up  processes.  Another  reported  that  since  M-90  was  issued  he  had 
taken  40-50  engineers  off  color  & reassigned  them  to  other  work,  including  defense. 

IUE-CIO  president  James  Carey  spoke  up  to  urge  retention  of  M-90  so  as  to 
avoid  another  color-induced  trade  slump.  But  he  urged  that  manufacturers  be  permit- 
ted to  include  built-in  adapters  in  present  sets  "to  protect  the  public." 

* * * * 

This  was  the  general  lineup  of  opinion,  as  expressed  by  company  spokesmen 
when  they  were  given  their  innings  before  NPA: 

For  rescinding  order  or  amending  it  to  permit  color  production:  Chromatic, 

CBS,  RCA,  Wells-Gardner. 

For  letting  order  stand  as  is:  Admiral,  Crosley,  Color  TV  Inc.,  DuMont,  GE, 

Hallicraf ters , Hazeltine,  Magnavox,  Motorola,  Philco. 

For  amending  order  to  permit  color  theatre  TV:  General  Precision  Labs,  with 

some  of  the  other  manufacturers,  notably  Motorola. 

No  recommendation:  Emerson,  Trav-Ler,  Webster-Chicago , Westinghouse , Zenith. 

Said  NPA  officially,  summing  up:  "The  prime  consideration  will  be  whether 

M-90  is  conserving  materials  and  manpower  for  the  defense  effort." 

FCC  NOT  OUT  TO  GET'  TV  STATIONS:  No  need  for  the  telecasters  to  have  kittens,  or  to 
fear  program  crackdown  or  "blue  book"  implications,  in  FCC's  action  last  week  grant- 
ing 26  stations  only  temporary  license  renewals  while  issuing  regular  renewals  to  52 
(Vol.  8:5).  Though  the  stations  may  have  been  caught  off-balance,  careful  inquiry 
indicates  they're  no  victims  of  any  long-planned  "plot". 

Most  aren't  in  any  real  trouble,  though  a few  may  be  kept  dangling  awhile. 
This  week  saw  rush  of  licensees  and  their  attorneys  to  Commission,  explanations  in 
hand  showing  why  their  program  schedules  appeared  to  lack  educational  and  religious 
offerings.  Most  are  prepared  to  show  that  apparent  imbalances  are  coincidences, 
that  Commission's  "composite"  week  for  year  gives  false  impression. 

Actually,  it's  another  case  of  "moral  suasion"  rather  than  big-stick  threat 
— scare  headlines  to  contrary  notwithstanding.  At  least,  that's  how  it's  taken  at 
Commission,  where  members  and  staff  are  far  too  busy  with  end-of-f reeze  problems  to 
take  time  out  for  more  than  a bit  of  nudging  the  industry  not  to  overlook  its  public 
service  obligations  just  because  TV  time  is  in  such  great  commercial  demand. 

Manner  in  which  matter  came  up  indicates  there  was  nothing  calculated  or 
devious  in  FCC  action.  Commission  met,  studied  stations'  reports  of  programming 
types.  After  noting  that  number  showed  no  programs  under  religious  or  educational 
classifications.  Chairman  Coy  made  motion  that  such  stations  be  given  only  temporary 
renewals.  Majority  agreed.  Only  Comr.  Jones  dissented,  feeling  that  all  ought  to 
be  put  on  temporary  basis  until  reasons  behind  each  discrepancy  were  fully  explored. 

Commission  wasn't  acting  for  fun  of  it,  of  course,  but  it  isn't  disposed  to 
inflict  "capital  punishment"  on  stations  — not  yet,  and  not  until  industry  has  had 
chance  to  try  its  new  code  which  goes  into  effect  March  1 and  which  Commission  has 
repeatedly  commended. 


6 


WITH  ITS  ANTI-TRUST  “past”  behind  it.  Paramount 
Pictures  Corp.  should  now  appear  “clean”  as  a TV 
licensee,  in  eyes  of  FCC.  At  least,  that’s  what  company’s 
top  executives  testified  this  week  as  second  phase  of  com- 
plex “monopoly”  hearing  began.  This  week,  also,  Para- 
mount president  Barney  Balaban  enlarged  on  his  thesis 
that  there’s  no  basic  conflict  between  TV  and  movies,  that 
the  two  can  get  along  “like  brother  and  sister.” 

At  week’s  end,  DuMont  counsel  filed  motion  for  sever- 
ance from  rest  of  hearing,  arguing  that  first  phase  of  hear- 
ing (Vol.  8:3-4)  proved  Paramount  has  never  controlled, 
and  cannot  control,  DuMont  through  its  25%  stock  interest 
(electing  3 of  8-man  board).  But  there  are  some  at  Com- 
mission who  say  sevei'ance  motion  is  academic — that  Com- 
mission can’t  sever  DuMont  without  pre-judging  Para- 
mount case  inasmuch  as  3 Paramount  men  sit  on  Du- 
Mont board. 

Second  phase  of  hearing,  which  may  last  4-8  weeks, 
will  inquire  into:  (1)  Renewals  of  licenses  of  KTLA,  Los 

Angeles,  and  WBKB,  Chicago.  (2)  Transfers  of  those  2 
stations  to  the  2 corporations — Paramount  Pictures  Corp. 
and  United  Paramount  Theatres — which  resulted  from  con- 
sent decree  splitup  of  old  Paramount  Pictures  Inc.  (3) 
Proposed  mei'ger  of  ABC-UPT,  involving  $6,000,000  sale 
of  WBKB  to  CBS. 

Balaban  and  Stanton  Griffis,  chairman  of  Paramount’s 
executive  committee,  and  until  recently  U.  S.  Ambassador 
to  Spain,  testified  that  Paramount  showed  early  faith  in 
TV  by  investing  in  DuMont  and  other  TV  companies  and 
by  building  Los  Angeles  & Chicago  stations.  Balaban  said 
Paramount  spends  over  $1,000,000  a year  on  TV  research. 

Paramount  has  no  ban  on  releasing  movies  to  TV, 
Balaban  said — -it’s  just  that  TV  hasn’t  been  able  to  pay 
the  price.  Only  $35,000-$50,000  per  film  can  be  realized 
from  108  TV  stations,  compared  with  $125,000-$750,000 
from  reissues  to  theatres.  With  1000  stations,  he  said,  TV 
may  be  able  to  compete.  He  believes  subscription  TV  will 
be  next  big  development  in  TV. 


Personal  Notes:  Craig  Lawrence,  ex-mgr.  of  WCOP, 
Boston,  & ex-v.p.,  Cowles  Broadcasting  Co.,  succeeds  G. 
Richard  Swift  as  gen.  mgr.  of  WCBS-TV,  N.  Y.,  effective 
Feb.  18;  Mr.  Swift  goes  to  Bolling  Co.,  rep  firm,  as  v.p. 
in  charge  of  TV  . . . Hulbert  Taft  Jr.,  president  of  WKRC 
& WKRC-TV,  Cincinnati,  had  narrow  escape  Jan.  27,  suf- 
fered only  minor  bruises,  when  Beechcraft  plane  he  was 
piloting  to  Cleveland  hit  high  tension  wire  coming  down  in 
fog  at  N.  Lewisburg,  O.  . . . Worthington  Miner,  producer 
of  CBS-TV’s  Westinghouse-sponsored  Studio  One,  quits 
that  network  April  1 to  become  NBC-TV  producer;  show 
continues  under  Donald  Davis  and  Dorothy  Matthews  . . . 
Richard  Pack,  ex-WNEW,  New  York,  joins  WNRT  as  pro- 
gram mgr.  March  10,  succeeding  Ivan  Reiner,  who  be- 
comes TV  production  supervisor;  Pack  was  WNEW  pro- 
gram director  under  gen.  mgr.  Ted  Cott,  now  mgr.  of 
NBC’s  WNBT  & WNBC  . . . Fred  Shawn,  TV  operations 
chief,  named  to  head  NBC  station  relations  for  radio,  suc- 
ceeding Norman  Cash,  now  with  WLWT  . . . Richard  A. 
Schlegel  promoted  to  operations  mgr.,  WCAU-TV,  Phila- 
delphia . . . Phil  Hoffman,  mgr.  of  ABC’s  KECA-TV,  Los 
Angeles,  now  reporting  to  Wm.  Phillipson,  network’s  west- 
eiTi  div.  director,  in  separation  ordered  by  president  Robert 
Kintner;  Don  Tatum  now  in  charge  of  network  & regional 
TV  in  Hollywood,  Robert  Laws  in  charge  of  network  sales, 
Wm.  Larimer  named  ABC  national  spot  sales  mgr.  in  Los 
Angeles  . . . J.  Norman  Nelson,  ex- ABC  western  div.  sales 
promotion  mgr.,  named  managing  director,  Southern  Cali- 
fornia Broadcasters  Assn.  . . .Arthur  C.  Schofield,  ex- 
Raymer,  named  sales  promotion  mgr.  of  Fort  Industry  Co. 
(Storer)  stations,  with  headquarters  in  New'  York  under 


As  far  as  movie  business  is  concerned,  Balaban  said, 
his  company  moved  quickly  “to  put  its  house  in  order” 
after  consent  decree.  He  said  he  has  been  a progressive 
business  man;  his  theatres  were  first  with  air-condition- 
ing, he  said,  and  he  conceived  the  deluxe  theatre  that  be- 
came industry’s  model. 

Commission  counsel  Fred  Ford’s  cross-examination 
tried  to  determine,  even  though  Paramount  has  complied 
with  anti-trust  consent  decree,  whether  Balaban’s  old  busi- 
ness philosophy  is  still  same.  Ford  asked  how  he  now  felt 
about  such  outlawed  movie-distribution  practices  as  pool- 
ing agreements,  setting  of  minimum  admission  prices, 
block  booking.  Balaban  answered  that  he  thought  prac- 
tices were  good  from  business  viewpoint,  but  that  they 
were  abandoned  when  ruled  illegal. 

Balaban  was  questioned  closely  about  past  business 
relations  with  his  brother  John,  president  of  Balaban  & 
Katz  theatre  company  and  a UPT  director.  Ford  evi- 
dently sought  to  find  out  whether  there  might  still  be 
liaison  between  the  producing  and  distributing  firms 
through  this  family  relationship — despite  divorcement. 

Ford  wanted  to  know  if  Paramount’s  interest  in 
“free”  TV,  subscription  TV  (50%  interest  in  Telemeter), 
theatre  TV,  and  in  conventional  movie  distribution  might 
lead  to  conflicts — presumably  to  detriment  of  TV  through 
stifling  of  competition.  Which  would  Paramount  favor  in 
the  event  all  such  media  bid  for  same  picture?  Balaban 
answered  that  he  didn’t  think  there  would  be  any  conflict, 
that  a certain  type  of  film  probably  would  go  to  each. 

Griffis  related  how  Paramount  in  late  1930’s  foresaw 
future  of  TV,  at  first  failed  in  attempt  to  “ally”  itself 
with  Farnsworth,  AT&T  or  RCA,  finally  bought  into  the 
then  small  firm  of  DuMont.  He  testified  that  it  was  purely 
a financial  and  scientific  investment,  with  no  thought  of 
trying  to  control  DuMont.  Paramount,  he  said,  has  al- 
ways considered  public  interest  above  profit  making,  keep- 
ing hands  off  companies  in  which  it  has  invested. 


sales  v.p.  Tom  Harker  . . . James  H.  Ferguson,  program 
director,  WSAZ,  Huntington,  W.  Va.,  moves  to  WSAZ-TV 
as  sales  director  . . . Richard  M.  Allerton,  ex-Free  & Peters 
and  ex-Crossley  Inc.,  named  NARTB  director  of  research, 
succeeding  Dr.  Kenneth  R.  Baker,  who  resigned  last  Sept, 
to  organize  Standard  Audience  Measurement  Service,  N.  Y. 


“Weep  no  tears  for  radio  stations  in  markets  where 
TV  stations  are  operating,”  reads  Feb.  6 press  release  from 
BAB,  which  reports  that  confidential  poll  of  radio  station 
managers  in  the  6 cities  with  highest  TV  penetration — 
New  York,  Philadelphia,  Boston,  Chicago,  Detroit,  Los 
Angeles — showed  1951  was  best  year  in  history  for  many: 
55%  reported  billings  ahead  of  1950,  15%  no  appreciable 
change,  30%  less.  Gains  or  losses  ran  5%  to  10%  of  1950, 
highest  gain  being  45%,  largest  loss  24%.  Said  BAB  presi- 
dent: “This  survey  proves  again  that  radio  has  not  been 
affected  substantially  by  TV  . . .” 

Dropping  its  third  and  last  FM  station,  WFDR  in  New 
York,  International  Ladies  Garment  Workers  Union  esti- 
mated it  had  sunk  some  $1,500,000  into  FM.  It’s  probable 
that  Morris  Novik,  union’s  radio  consultant,  will  buy  sta- 
tion, make  it  adjunct  to  AM  station  WLIB,  in  which  he  and 
his  brother  are  principal  stockholders.  ILGWU  had  pre- 
viously closed  down  Chattanooga  station  and  sold  Los 
Angeles  outlet  to  KFWB. 

TV  is  blamed  for  1951  closings  of  91  out  of  Chicago’s 
336  movie  theatres,  or  more  than  in  preceding  25  years 
combined,  by  City  Collector  Wm.  T.  Prendergast,  who  re- 
ported movie  slump  has  cost  municipal  treasury  $1,000,000 
in  license  fees  and  amusement  taxes  in  3 years. 


7 


Station  Accounts:  Five  new  sponsors  this  week  com- 
pleted sellout  of  11  five-minute  Dorsey  Connors  shows 
weekly  on  WNBQ,  Chicago;  weekday  5:40-5:45  show  is 
sponsored  successively  by  Fred  Harvey  (restaurant  chain), 
Card  Industries,  Sawyer  Biscuit  Co.,  Jones  Dairy  Farm, 
Thor  Dealers;  six  10:10-10:15  p.m.  shows  by  First  Federal 
Savings  and  Standard  Milling  Co.  (Ceresota  flour)  . . . 
New  to  TV,  also  on  WNBQ,  is  Burpee  Co.  (deep  fryers), 
local  5-min.  newscasts  during  NBC-TV  a.m.  Today  show, 
thru  Buchanan  & Co.  . . . Nash-Kelvinator,  with  kitchen 
setup  in  studio,  first  partic.  sponsor  on  The  Singing 
Kitchen,  Anne  Harvey’s  new  cooking  show  on  WOR-TV, 
Mon.-thru-Fr’i.  4:30-5,  thru  Geyer,  Newell  & Ganger,  N.  Y. 
. . . Waffle  Corp.  of  America,  subsidiary  of  Donut  Corp.  of 
America,  in  $500,000  campaign  for  Downyflake  Frozen 
One-Minute  Waffles,  will  use  spots  on  40  TV  and  40  radio 
stations,  thru  J.  M.  Korn  & Co.,  Philadelphia  . . . Streit- 
man  Biscuit  Co.,  sponsoring  Bing  Crosby  Enterprises’ 
Royal  Playhouse  films  on  WTVR  & WHAS-TV  adds 
WBTV,  Charlotte,  and  WSAZ-TV,  Huntington,  thru  Harry 
M.  Miller  Co.,  Columbus  . . . Among  other  advertisers  re- 
ported using  or  preparing  to  use  TV:  Swift  Homes  Inc. 
(factory-built  houses),  thru  Rotham  & Gibbons,  Pitts- 
burgh; Queen  City  Brewing  Co.  (Old  German  beer),  thru 
Jame:  S.  Beattie  Adv.,  Washington;  Warner-Hudnut  Inc. 
(Slcan’s  liniment),  thru  Kiesewetter  Associates,  N.  Y.; 
Seidlitz  Paint  & Varnish  Co.,  thru  Carter  Adv.,  Kansas 
City;  Mitchell  Mfg.  Co.  (lighting  fixtures),  thru  George 
Brodsky  Adv.,  Chicago;  Milnot  Co.  (milk  compounds),  thru 
Henri,  Hurst  & McDonald,  Chicago;  Whitney  & Co.  (Red 
Rambler  salmon),  thru  Burke  Co.,  Seattle;  National  Homes 
Corp.  (prefabricated  homes),  thru  Applegate  Adv.,  Muncie, 
Ind. ; Timely  Clothes  Inc.,  thru  Morton  Freund  Adv.,  N.  Y. 

Network  Accounts:  Florida  Citrus  Fruit  Commission 

became  first  sponsor  to  sign  for  Mon.-thru-Fri.  participa- 
tion in  NBC-TV’s  Today  when  it  purchased  five  5-min. 
periods  weekly  starting  Feb.  11,  thru  J.  Walter  Thompson 
. . . Stassen  for  President  Committee,  first  purchaser  of 
network  political  time  in  current  presidential  campaign, 
was  so  pleased  with  results  of  Feb.  2 talk  by  Harold 
Stassen  during  intermission  between  Sat.  night  wrestling 
bouts  on  DuMont  that  it  bought  same  time  on  same  net- 
work for  another  such  talk  Feb.  9 . . . Schick  Inc.  (electric 
shavers)  Feb.  5 cut  sponsorship  of  Crime  Syndicated  on 
CBS-TV  to  alt.  weeks,  Tue.  9-9:30,  thru  Kudner  . . . Ekco 
Products  Co.  (kitchenware)  started  sponsorship  Feb.  6 of 
Wed.  portion  of  The  Goldbergs  on  NBC-TV,  Mon.-Wed.- 
Fri.  7:15-7:30,  thru  Earle  Ludgin  & Co.,  Chicago;  reports 
last  week  had  Ekco  dropping  show  for  lack  of  station 
clearances  . . . Bauer  & Black  (surgical  dressings  & medi- 
cal supplies)  April  16  starts  sponsorship  of  Wed.  5:30- 
5:45  segment  of  Howdy  Doody  on  NBC-TV,  Mon.-thru- 
Fri.  5:30-6,  thru  Leo  Burnett  & Co.,  Chicago  . . . Cannon 
Mills  Inc.  (towels,  sheets,  hosiery)  starts  Give  & Take 
March  20  on  CBS-TV,  Thu.  3:30-4  . . . GE  will  use  Informa- 
tion Please  as  summer  replacement  for  Fred  Waring  on 
CBS-TV,  Sun.  9-9:30,  possible  permanent  spot  if  show 
proves  as  successful  as  radio  version  . . . Carling’s  Beer  & 
Ale  has  again  optioned  1952  Cleveland  Browns  pro  foot- 
ball games,  signed  by  DuMont  . . . Admiral  dropping  NBC- 
TV  Lights  Out  after  2 years  of  sponsorship,  will  continue 
to  sponsor  TV  special  events,  is  buying  new  25-min.  world 
news  program  on  CBS-radio  Sun.  5:30,  starting  Sept.  17. 

“Advertising  coup  of  the  new  year,"  says  Feb.  8 Tide, 
occurr  d recently  when  NBC-TV’s  7-9  a.m.  Today  was 
tricked  into  telecasting  card  reading:  “Listen  to  Herb 
Sheldon  Mornings  on  WJZ  Radi  ),  6:30-8:15  a.m.”  Taking 
advantage  of  Today's  practice  of  scanning  crowds  outside 
studio,  Sheldon’s  cohorts  mingled  with  onlookers,  then 
flashed  sign  when  camera  pointed  at  them. 


DUMONT  IS  SEEKING  “fresh  approach”  to  political 
convention  coverage  following  collapse  of  its  an- 
nounced plans  to  collaborate  with  Life  Magazine  on  tele- 
casts for  sale  to  local  sponsors  on  co-op  basis  (Vol.  8:4). 
Program  v.p.  James  Caddigan  was  scheduled  to  fly  to 
Chicago  this  week  end  to  survey  the  situation. 

Life  deal  fizzled  for  many  reasons,  including  DuMont’s 
inability  to  clear  any  significant  number  of  one  or  2-station 
markets,  many  of  which  were  already  committed  to  NBC 
or  CBS  when  DuMont-Li/e  offer  came  out.  Another  big 
factor  was  Life’s  endorsement  of  Gen.  Eisenhower  for  GOP 
presidential  nomination,  which  didn’t  sit  well  with  either 
GOP  or  Democratic  committees. 

DuMont’s  Chicago  affiliate,  WGN-TV,  owned  by  Col. 
Robert  McCormick’s  Chicago  Tribune,  which  has  endorsed 
Sen.  Taft  and  is  editorially  hostile  to  Time-Life  publisher 
Henry  Luce,  is  reported  to  have  rejected  DuMont-U/e 
coverage.  Other  affiliates  were  touchy  about  Lf/e-Eisen- 
hower  tieup  and  free  plugs  for  magazine.  DuMont’s  ulti- 
mate convention  setup  will  probably  be  less  elaborate  than 
other  networks,  with  co-op  sponsorship  deal  still  probable. 

Meanwhile,  executive  committee  of  Democratic  Na- 
tional Committee  appropriated  $1,000,000  for  TV-radio 
timebuying  in  1952,  biggest  single  slice  of  1952  campaign 
budget  of  $2,800,000.  GOP  hasn’t  decided  on  budget  yet, 
may  not  announce  “commercial”  plans  until  after  conven- 
tion next  July.  In  1948,  Republicans  spent  $460,000  for 
radio,  only  $10,000  for  infant  TV. 

Democratic  committee  chairman  Frank  McKinney  said 
committee  is  considering  plans  to  shorten  nominating  and 
seconding  speeches,  discourage  demonstrations  at  conven- 
tion to  avoid  boring  TV  audience.  Committee’s  concern 
over  this  aspect  of  conventions  underscores  recent  report 
by  St.  Louis  Post-Dispatch  Washington  correspondent 
Raymond  P.  Brandt  that  both  GOP  and  Democratic  party 
staffs  fear  “the  silly  demonstrations  and  the  long-winded 
speeches  [may]  nauseate  the  inexperienced  [TV]  onlook- 
ers.” He  pointed  out  neither  party  has  ever  been  able  to 
enfoice  time  limits  on  debate,  suggests  answer  may  be  up 
to  TV  networks.  He  notes  they  may  find  it  advisable  to 
insert  standby  studio  shows  during  long  demonstrations 
and  speeches  “with  frequent  cut-ins  from  the  convention 
to  show  that  the  fatuous  fol-de-i-ol  is  still  going  on.” 


Johnson-Case  bill  banning  liquor  commercials  (Vol. 
8:3-5)  appeared  to  stand  fair  chance  of  favorable  report 
by  Senate  Interstate  & Foreign  Commerce  Committee  as 
hearings  ended  this  week.  Sen.  Johnson  said  report  is 
certain  and  predicted  Senate  passage,  but  wouldn’t  go  out 
on  limb  regarding  House  action.  Langer  bill  in  1950, 
which  proposed  stopping  liquor  ads  in  all  media,  was  barely 
defeated  (by  7-6  vote) — despite  fact  radio  forces  were 
joined  by  heavy  guns  of  printed  media.  Few  spokesmen 
for  printed  media  testified  on  present  bill.  NARTB  presi- 
dent Harold  E.  Fellows  summed  up  this  week’s  opposition 
by  stating  that  bill:  (1)  Is  unnecessary  because  of  indus- 

try’s self-regulation.  (2)  Discriminates  against  one  me- 
dium. (3)  May  encourage  legislation  against  other  prod- 
ucts. (4)  Might  establish  other  commissions  or  bureaus, 
besides  FCC,  which  could  control  station  licenses.  Novel 
sidelight  on  Sen.  Johnson’s  sponsorship  of  bill,  reported  in 
Feb.  8 Tide,  is  fact  that  games  of  Western  Baseball  League, 
of  which  he  is  president,  are  sponsored  in  Denver  by  brewer. 

Military  won't  buy  TV  time  for  recruiting  campaign 
out  of  $550,000  in  unexpended  1951-52  funds,  but  radio 
will  be  allocated  18'  i , Army  and  Air  Force  announced  this 
week.  Air  Force  will,  however,  send  3 recruiting  films  to 
all  TV  stations  for  use  on  public  service  basis,  including 
60  & 20-sec.  pilot  training  films,  20-sec.  aircraft  observer 
film.  Grant  Adv.,  Chicago,  is  handling  campaign. 


8 


TELEVISION  STATION  construction  will  enjoy  no 
“privileged”  status  after  freeze-end  so  far  as  NPA  is 
concerned.  At  least  that’s  how  NPA  administrator  Henry 
Fowler  feels  about  it.  In  response  to  press  conference 
question  this  week,  he  said  materials  requirements  of  TV 
stations  “will  be  conditioned  as  against  all  other  demands.” 
In  NPA  language,  that  means  continuation  of  present 
policies  in  doling  out  materials  for  TV  construction  proj- 
ects (Vol.  8 :5) . 

NPA  issued  statistical  breakdown  of  first  quarter  con- 
struction applications  and  allocations  this  week.  Overall, 
it  shows  77.4%  of  all  first  quarter  applications  were  denied, 
compared  with  denial  rate  of  63%  in  fourth  quarter  1951. 
Under  heading  “Radio  & TV  Stations”  (which  also  includes 
community-antenna  projects),  breakdown  lists  28  applica- 
tions, of  which  5 received  allotments,  5 were  found  exempt, 
18  denied.  Materials-wise,  TV-radio  did  rather  well  in  first 
quarter;  of  the  5 projects  approved,  3 were  large  TV  proj- 
ects. Most  of  the  denied  projects  were  small  studio  remod- 
eling jobs. 

The  5 approved  projects  (Vol.  7 :51, 8:4)  included 
CBS-TV  Hollywood  studios,  new  WCAU  & WCAU-TV 
studios  in  Philadelphia  suburb,  New  York  DuMont  studios 
and  2 community  antennas.  Allotment  was  also  made  in 
first  quarter  for  studios  for  radio  station  WEDO,  McKees- 
port, Pa.,  but  this  wasn’t  included  under  TV-radio  in  break- 
down because  studio  is  being  built  in  CIO  Steelworkers 
union  hall,  for  which  materials  allotment  was  made. 

Of  the  18  denials,  11  were  TV  projects,  including  6 
NBC-TV  studio  remodeling  projects.  Also  denied  were  4 
radio  station  construction  and  alteration  jobs,  3 community 
antennas.  The  5 projects  classified  as  exempt  included  4 
NBC-TV  studio  remodeling  applications. 

The  28  TV-radio-community  antenna  applicants  re- 
quested materials  for  construction  scheduled  to  cost  total  of 
$13,103,721.  They  asked  total  of  4216  tons  of  carbon  steel, 
1954  tons  of  structural  steel,  80,780  lbs.  of  copper.  The  5 
which  received  allotments  represented  projects  costing  total 
of  $9,961,805,  and  got  total  3522  tons  carbon  steel,  1849 
tons  structural  steel,  26,500  lbs.  copper. 

E 

CBS-TV’s  Television  City  in  Hollywood  will  begin 
broadcasting  operations  Oct.  1,  president  Jack  Van  Volken- 
burg  announced  Feb.  4 — despite  NPA’s  statements  that 
very  little  civilian  construction  will  be  permitted  during 
second  quarter.  It’s  understood  that  such  projects  as  the 
$5,000,000  TV  center  may  be  held  to  as  little  as  15-20%  of 
their  structural  steel  requirements  for  next  quarter.  CBS 
project,  reported  “more  than  30%  completed,”  will  contain 
four  12,100-sq.  ft.  studios,  35,000  ft.  of  office  space,  three 
4550-sq.  ft.  rehearsal  halls.  Built  on  15  acres  of  Los 
Angeles’  Gilmore  Island  and  designed  by  architects  William 
L.  Pereira  and  Charles  Luckman,  new  studios  will  be  built 
for  flexibility — building  walls  can  be  moved  outward  as 
much  as  300  ft.,  then  anchored  back  in  place. 

Compatible  color  field-test  schedule,  announced  by 
NTSC  chairman  Dr.  W.  R.  G.  Baker  this  week,  includes: 
Feb.  12-21  in  Philadelphia,  signals  to  be  furnished  by 
Philco’s  WPTZ,  with  FCC  representatives  invited  to  Feb. 
16  demonstration;  Feb.  25,  in  New  York,  with  RCA,  Du- 
Mont and  Hazeltine  pictures;  later  tests  at  unspecified 
dates  at  GE  plant  in  Syracuse. 

Another  antenna-sharing  arrangement,  a la  Empire 
State  Bldg. — to  conserve  materials,  best  utilize  best  site — 
was  proposed  to  all  other  Denver  TV  applicants  this  week 
by  KFEL’s  Gene  O’Fallon.  He  proposed  use  of  his  Look- 
out Mountain  site,  2000  ft.  higher  than  Denver. 

A 1000-line  TV  scanner  “with  clarity  of  detail  con- 
siderably exceeding  that  obtainable  on  16mm  film”  has  been 
developed  by  Telechrome  Inc.,  Amityville,  N.  Y.  Company 
reports  one  unit  delivered  to  a movie  research  group. 


Trade  Personals:  Richard  Dooley,  Admiral  v.p.  in  charge 
of  real  estate  operations,  is  retiring  and  was  tendered 
testimonial  dinner  at  Drake  Hotel  Feb.  8 . . . Bruno  Dal 
Bianco,  engineering  chief  of  Fabrica  Apparecchiature  Com- 
municazione  Elletriche,  of  Milan,  Italy,  arrived  in  New 
York  Feb.  8 to  study  TV  here  . . . Sanford  M.  Gordy,  ex- 
Ludwig  Baumann  Stores,  named  gen.  mgr.  of  Majestic’s 
New  York  distributing  branch;  Louis  Stutz,  West  Coast 
field  representative,  named  to  head  Majestic  factory  sales 
branch  in  Los  Angeles  . . . Hans  U.  Hjermstad  appointed 
engineering  v.p.,  Sola  Electric  Co.  . . . Harry  Granat,  ex- 
gen. mgr.  of  now-bankrupt  Concord  Radio  Corp.,  named 
asst,  sales  mgr.  in  charge  of  private-label  conti’acting  for 
Jackson  Industries  Inc.,  succeeding  George  Wayson  . . . 
Carl  Blaker,  ex-Lear  Radio  and  Wood  & Cies,  named  chief 
production  engineer,  National  Electronics  Mfg.  Co.  (Nat- 
alie Kalmus  TVs)  . . . James  W.  Kelso,  ex-Stromberg-Carl- 
son,  recently  United  Nations  artist-designer,  joins  Packard- 
Bell  as  chief  cabinet  designer  . . . William  C.  Cole,  ex- 
Admiral,  named  mgr.  of  Capehart-Farnsworth’s  Detroit 
sales  region  . . . Fred  A.  Lyman  promoted  to  mgr.  of 
DuMont  New  York  factory  distributor  branch,  succeeding 
Rowland  Guilford,  resigned  . . . Charles  P.  Cushway,  ex- 
executive v.p.,  Webster-Chicago,  becomes  v.p.  of  Crescent 
Industries  Inc.,  Chicago,  making  phonos,  record  changers, 
wire  recorders,  etc. 

• 

ATTENDING  NPA  color-TV  conference  (see  story,  pp. 

L 2-5)  were  these  industry  representatives:  Richard 
Graver  & Ray  DeCola,  Admiral;  John  W.  Craig  & L.  M. 
Clement,  Crosley;  Barney  Balaban  & Paul  Porter,  Chro- 
matic TV  Labs;  C.  J.  Burnside  & Arthur  Matthews,  Color 
TV  Inc.;  Frank  Stanton,  Adrian  Murphy  & R.  S.  Salant, 
CBS;  Dr.  Allen  B.  DuMont  & William  Roberts,  DuMont; 
Dorman  D.  Israel,  Emerson;  Dr.  W.  R.  G.  Baker  & Robert 
M.  Estes,  GE;  H.  Barnett,  General  Precision  Laboratories; 
R.  W.  Durst  & H.  J.  Adler,  Hallicrafters;  Laurence  B. 
Dodds  & A.  V.  Loughren,  Hazeltine;  John  Rankin,  Magna- 
vox;  Paul  Galvin,  Motorola;  Larry  F.  Hardy  & David  B. 
Smith,  Philco;  David  Sarnoff  & John  T.  Cahill,  RCA;  J. 
Friedman,  Trav-Ler;  H.  A.  Gumz,  Webster-Chicago;  Rob- 
ert S.  Alexander,  Wells-Gardner;  F.  M.  Sloan  & Edmund 
T.  Morris  Jr.,  Westinghouse;  G.  E.  Gustafson  & Edward 
Wheeler,  Zenith.  Also,  James  Carey,  president,  IUE-CIO. 

Govt,  personnel  included:  Sen.  Edwin  C.  Johnson, 

(D-Col.);  Horace  B.  McCoy,  asst,  administrator,  NPA  (pre- 
siding) ; J.  A.  Milling,  director  of  NPA  Electx’onics  Div., 
and  chairman  of  Electronics  Production  Board;  Donald  S. 
Parris,  deputy  director,  NPA  Electronics  Div.;  Leon  Golder, 
chief,  radio  & TV  section,  NPA  Electronics  Div.;  Marvin 
Hobbs,  electronics  adviser  to  Munitions  Board  chairman 
and  member  Electronics  Production  Board;  Joseph  Kitt- 
ner,  asst,  chief,  FCC  Broadcast  Bureau. 


Some  of  backstage  maneuvering  in  recent  color  contro- 
versy— but  by  no  means  all — is  recounted  in  “Lawyers  and 
Lobbyists”  article  in  February  Fortune,  which  devotes 
whole  issue  to  U.  S.  Govt.  It  relates  how  RCA  counsel 
Clark  Clifford,  ex-Truman  secretary,  and  George  Allen, 
member  of  Avco  board,  discussed  problem  with  FCC  Chair- 
man Coy  from  industry  standpoint;  how  ex-Democratic 
chairman  Wm.  Boyle  and  Sen.  Anderson  (D-N.  M.),  and 
even  President  Truman,  got  into  the  act  from  political 
viewpoint,  though  latter  never  asked  Coy  either  to  change 
or  delay  decision.  Article  charges  no  wrong-doing,  cites 
case  of  “color  lobby”  to  show  that  influence  due  to  personal 
friendships  and  political  relations  doesn’t  always  work. 
But  article  fails  to  indicate  that  FCC  and  the  pro-CBS 
color  forces  also  exerted  considerable  influence  and  were 
quite  active  on  the  Washington  scene  during  the  ill-starred 
color  imbroglio. 


<aT. 


with  Electronics  Reports 


WYATT  BUILDING  / WASHINGTON  5,  D.  C.  • TELEPHONE  STERLING  1755 


Trade  Report 
February  9,  1952 


* 1 

152  j 


MEANING  OF  INVENTORY  & OUTPUT  STATUS:  It's  fairly  clear  now  that  the  industry  went 
into  1952  with  1,500,000-plus  TV  sets  in  all  trade  pipelines,  as  suspected.  Latest 
Dun  & Bradstreet  figures  show  650-800,000  in  hands  of  dealers  as  of  Dec.  31,  which 
can  be  added  to  RTMA's  end-of-December  distributor  inventory  of  600,346  and  factory 
inventory  of  206,741  to  bring  total  to  1,457,000-plus  if  you  accept  minimum  dealer 
figure.  More  probably,  the  true  figure  is  something  over  1,500,000. 

That’s  much  too  much  for  "normal  comfort, " of  course  — yet  there  were  no 
signs  of  pessimism  at  this  week's  RTMA  midwinter  conference  in  New  York.  At  least 
not  among  the  larger  manufacturers,  who  produce  75%  or  more  of  the  industry's  total. 
Quite  the  contrary,  they  were  extremely  optimistic  about  the  immediate  and  long-term 
outlook,  evidenced  in  statement  by  Emerson's  Ben  Abrams  to  us  last  week  (Vol.  8:5). 

Said  RCA  consumer  products  v.p.  Joseph  B,  Elliott  after  RTMA  meeting  ended 
Thursday:  "Business  is  pretty  good,  and  I think  it  will  be  good  throughout  the  year. 

— particularly  so  in  the  second  quarter.  The  political  conventions  and  elections 

are  going  to  create  a lot  of  public  interest  in  TV.  In  fact,  I think  they  will  be 

as  good  a stimulus  to  our  trade  as  the  crime  investigations." 

Among  the  smaller  firms,  not  too  many  of  whom  were  on  hand,  there  may  have 

been  some  apprehension  occasioned  by  the  Tele-tone  bankruptcy  (Vol.  8:5),  but  there 

was  disposition  to  believe  its  management  troubles  weren't  symptomatic.  The  little 
producers,  no  less  than  the  big,  are  looking  forward  eagerly  to  end  of  FCC  freeze 
to  hypo  set  sales.  Even  a few  new  markets  this  year  — about  all  that's  promised  — 

may  cause  TV  sets  to  be  in  as  great  demand  this  year  as  last. 

Though  supply  of  receivers  is  plentiful  right  now,  there  are  many  who  think 

— and  it  would  seem  with  good  reason  — that  "we  ain't  seen  nothing  yet"  in  TV  set 

demand.  That  is,  given  new  post-freeze  markets,  adding  ever-growing  replacement  of 
sets  now  4,  5 & 6 years  old,  and  second  sets  in  the  home. 

Clouding  the  trade's  horizon  at  moment  is  fear  that  more  color  talk,  actual 
talk  about  impending  uhf , ever-changing  prices  — all  these  may  conduce  to  make  the 
buyer  hesitant  about  investing  in  TV.  Indeed,  rightly  or  wrongly,  there  are  many 
who  think  that  today's  "price  shopping"  and  currently  predominant  sales  of  not-so- 
profitable  low-end  models  may  be  attributed  to  "smart  public  holding  its  investment 
to  minimum"  while  waiting  for  the  trade  to  settle  down. 

* * * # 

The  Dun  & Bradstreet  report  for  Dec.  31  estimated  660,000  dealer  sales  in 
December,  of  which  267,000  were  table  models,  393,000  others.  Thus  sales  went  up 
nearly  100,000  from  November  (Vol.  8:1).  Of  the  650-800,000  inventory,  250-300,000 
were  table  models,  400-500,000  others.  End-of-year  dealer  inventory  figure  compares 
with  800-950,000  at  end  of  November. 

Recapitulating  the  6 months  it  has  been  compiling  figures,  D&B  reports  sale 
of  2,929,000  TVs  July  1-Dec.  31,  of  which  1,188,000  were  table,  1,741,000  others. 

Estimate  of  December  radio  sales  was  1,017,000  home  sets,  175,000  portables 

— leaving  1-1,200,000  home  and  200-250,000  portable  sets  in  inventory.  In  last  6 
months  of  1951,  radio  sales  were  3,269,000  home  and  679,000  portable  sets. 

* * * # 

TV  production  for  week  ended  Feb.  1,  fifth  week  of  this  year,  was  104, 148 
units  (only  304  private  label),  according  to  RTMA.  That's  down  slightly  from  the 
111,101  of  Jan.  25  week,  the  105,673  Jan.  18,  the  102,684  Jan.  11,  69,198  Jan.  4. 

Factory  inventory  fell  to  186,875  from  205,663  preceding  week  — leading  to 
prevailing  conviction  that  sales  are  now  outrunning  production. 

Radio  output  for  Feb.  1 week  was  170,768  (74,985  private)  up  from  160,764  as 
of  Jan.  25.  Radio  inventory  was  260,807,  down  from  294,339.  Week's  radios  were 
78,887  home  sets,  20,643  clock,  16,627  portable,  54,611  auto. 


- 10  - 


Topics  & Trends  of  TV  Trade:  rtma’s  new  Govt. 

Relations  Section,  which  will  handle  problems  arising  from 
military  procurement,  was  set  up  at  midwinter  conference 
in  New  York  this  week  under  Western  Electric’s  Ben  Edel- 
man  as  chairman  and  with  69  members  from  43  companies 
attending.  Five  task  committees  were  named  with  follow- 
ing chairmen  and  tasks:  A.  L.  Richardson,  Sylvania,  pat- 

ents & copyrights;  Q.  T.  Scharffenberger,  Federal,  account- 
ing & cost  principles;  Valentine  Beale,  RCA,  termination 
& renegotiation;  Ernest  Leathern,  Raytheon,  facilities  & 
govt,  property;  L.  A.  Connelly,  RCA,  general. 

Machlett  Labs’  H.  J.  Hoffman,  chairman  of  Transmit- 
ter Division,  reported  on  change  to  Technical  Products  Div. 
(Vol.  8:2),  while  Western  Electric’s  Fred  Lack,  for  Joint 
Electronics  Industry  Committee,  and  Indiana  Steel  Prod- 
ucts’ A.  D.  Plamondon,  for  Air  Force  Small  Business  Sur- 
vey Committee,  reported  on  other  mobilization  activities. 
Mr.  Hoffman  was  elected  an  RTMA  v.p.,  succeeding  Col- 
lins Radio’s  W.  J.  Barkley,  who  resigned. 

* * * * 

Strong  fight  to  repeal  Regulation  W consumer  credit 
controls  altogether  is  being  planned  by  National  Founda- 
tion for  Consumer  Credit  at  Senate  Banking  Committee 
hearings  starting  March  4 on  Defense  Production  Act. 
Foundation  is  headed  by  Philco  v.p.  John  M.  Otter  and 
will  argue,  among  other  things,  that:  (1)  Consumer  credit 
is  one  type  that  does  not  cause  inflation.  (2)  Production 
of  TV  and  other  durables  is  high  and  there  are  no  short- 
ages. (3)  Even  with  cutbacks,  high  inventories  would 
prevent  scarcities,  so  there’s  no  reason  to  restrict  sales 
by  making  credit  hard  to  get.  (4)  Consumer  credit  con- 
trols discriminate  against  low-income  group. 

“Fair  traded”  merchandise  is  important  to  National 
Appliance  & Radio  Dealers’  Assn.,  despite  fact  that  it 
comprised  less  than  5%  of  dealers’  dollar-volume  at  fair 
trade’s  peak  before  Supreme  Court  took  teeth  out  of 
states’  fair  trade  laws  last  May  (Vol.  7:21-22).  So  testified 
NARDA’s  legislative  representative  J.  Henderson  Stock  at 
Feb.  7 hearings  of  House  Interstate  & Foreign  Commerce 
subcommittee  on  McGuire  Bill  (H.R.  5767)  which  would 
restore  binding  effect  of  fair  trade  contracts  on  non- 
signers. He  argued  that  fair  trade  enables  small,  inde- 
pendent dealer  to  promote  product  on  basis  of  quality  and 
service  without  fear  of  losing  sales  to  competitors  pro- 
moting on  price  and  credit  alone. 

* * * * 

Merchandising  Notes:  Consumer  buying  of  TVs  and 
radios  in  New  York  dept,  stores  during  January  was  up  4 
& 86%  from  January  1951  for  2 stores,  down  39,  40,  47,  50, 
54,  56,  56,  62  & 64%  for  other  9 reporting  in  Herald 
Tribune's  monthly  survey  of  retail  trade  . . . December  TV 
sales  totaled  6175  in  Washington  area,  reports  local  Elec- 
tric Institute,  surprisingly  close  to  Dec.  1950’s  6528;  for 
year  1951,  sales  were  56,090  vs.  82,039  in  1950.  Year’s 
radio  sales  were  62,697  vs.  49,770  in  1950  . . . Philco  dis- 
tributors selling  their  TV  servicemen  complete  work  uni- 
form, comprising  jacket  and  pants,  for  $15.37 ; dark  green 
jacket  is  patterned  after  famed  Eisenhower  wartime 
jacket  . . . Motorola  holds  “national  radio  convention”  in 
Chicago’s  Palmer  House  Feb.  15,  showing  its  distributors 
new  lines  of  home,  portable  and  auto  radios  only  . . . Phila- 
delphia Electric  Assn,  repozts  total  TV  sales  in  area  were 
208,650  units  in  1951  valued  at  $67,082,181  at  retail  (aver- 
age $321  per  set)  vs.  364,233  valued  at  $104,942,761  (aver- 
age $288)  in  1950.  Total  TV  sales  of  17  top  brands  since 
V-J  Day:  894,527. 

Andrea  is  planning  to  extend  distribution  to  more 
cities,  announces  new  line  comprising  17-in.  Gotham  table 
model  at  $250,  Brewster  console  at  $300,  and  20-in.  Strat- 
ford full-door  console  at  $489.50,  all  including  FM. 


DuMont  is  keying  sales  pitch  to  market  for  second 
sets  in  home,  in  addition  to  urging  larger  picture  sizes,  in 
introducing  new  models  now  ready  for  delivery.  In  New 
York  alone,  it  claims,  more  than  1,000,000  sets  (of  the 
2,800,000  in  use)  have  14-in.  or  smaller  screen  sizes.  Du- 
Mont’s new  price  list,  including  warranty  but  not  tax, 
includes  one  17-in.  table  model  at  $270  and  four  17-in.  con- 
soles with  FM  ranging  from  $330  to  $370;  plus  five  21-in. 
consoles  ranging  from  $400  to  $520;  and  one  AM-FM-3 
speed  combination  at  top  of  line  at  $675.95  in  mahogany, 
$695.95  in  blonde. 

New  approach  to  projection  TV  is  envisioned  in  pat- 
ents applied  for  by  veteran  inventor  Lee  De  Forest  and 
Phoenix  inventor  Dr.  William  Rhodes.  As  described  in 
Feb.  11  Newsweek,  their  receiver  would  employ  3-in.  pro- 
jection tube,  simple  magnifying  lens  and  “special  light- 
sensitive  screen.”  Pictures  thrown  on  big  screen  would 
be  controlled  by  voltages  on  screen  itself. 

RCA  is  closing  down  Pulaski,  Va.,  cabinet  plant  April 
1 due  to  curtailed  TV-radio  production,  will  rely  mainly  on 
Monticello,  Ind.,  plant  (nearer  factory  in  Indianapolis  now 
turning  out  its  TVs);  Pulaski  property  may  be  sold  or 
leased,  and  RCA  currently  is  seeking  to  relocate  its  600 
employes. 

Sonora  may  return  to  field  as  TV  producer  under  own 
name  again  shortly,  according  to  Chicago  reports. 


Financial  & Trade  Notes:  Telecasting  became  “a  sub- 
stantially profitable  operation”  in  1951  for  Crosley  Broad- 
casting Corp.  (WLW-T,  Cincinnati;  WLW-D,  Dayton; 
WLW-C,  Columbus),  says  parent  Avco  Mfg.  Corp.  in  an- 
nual report.  Crosley’s  radio  stations  (WLW,  Cincinnati,  & 
WINS,  New  York),  however,  “sustained  a decline  in  reve- 
nue . . . due  primarily  to  the  conversion  to  TV  of  the  ad- 
vertising budgets  of  many  large  national  sponsors.”  Avco 
report  gives  no  breakdown  of  earnings  or  sales  among  its 
divisions  or  subsidiaries,  but  corporation  as  a whole  re- 
ported record  sales  of  $286,589,113  for  fiscal  year  ended 
Nov.  30,  vs.  $256,966,971  for  fiscal  1950.  Fiscal  1951’s 
profits,  second  largest  in  Avco’s  history,  totaled  $10,089,214 
($1.10  a share  on  8,819,385  common  shares),  declining  from 
preceding  year’s  $12,635,633  ($1.65  on  8,231,236  shares). 

Emerson  stockholders  this  week  approved  plan  giving 
officers  and  160  key  employes  options  to  purchase  100,000 
unissued  shares  of  $5  par  capital  stock  at  price  equal  to 
market  price  at  time  options  were  granted.  President  Benj. 
Abrams  reported  that  quarter  ended  Jan.  31  will  be  under 
that  of  year  ago,  when  sales  and  earnings  were  at  record 
heights;  second  quarter  ending  in  April  also  will  be  under 
last  year’s,  but  prospects  are  encouraging,  he  stated.  Cur- 
rently, Emerson’s  output  is  about  75%  civilian,  25% 
defense. 

Dividends:  Television-Electronics  Fund  Inc.,  15#  pay- 
able Feb.  27  to  stockholders  of  record  Feb.  15;  Tung-Sol, 
25c  payable  March  1 to  holders  Feb.  18;  CBS,  40#  payable 
March  7 to  holders  Feb.  21;  Belden  Mfg.  Co.,  40c  payable 
March  3 to  holders  Feb.  18;  Sparks- Withington,  10#  pay- 
able Feb.  26  to  holders  Feb.  11;  Aircraft  Radio,  10#  pay- 
able Feb.  15  to  holders  Feb.  5;  Westinghouse,  50#  payable 
March  4 to  holders  Feb.  11;  General  Tire  & Rubber  Co., 
$1  payable  Feb.  29  to  holders  Feb.  19. 

Raytheon’s  offering  of  434,189  shares  of  its  $5  common 
stock  (Vol.  8:4)  went  out  to  stockholders  Feb.  4,  is  at  $8 
per  share  on  basis  of  one  share  for  each  4 held,  traded  on 
New  York  Curb,  Midwest  Stock  Exchange  and  over-the- 
counter.  Rights  expire  Feb.  18. 

General  Instrument  Corp.  reports  net  loss  of  $471,831 
for  3 months  ended  Nov.  30,  1951.  For  same  quarter  last 
year,  firm  reported  profit  of  $282,080  (58#  a share). 


11 


Mobilization  Notes:  There’s  a little  more  optimism  at 

DPA-NPA  these  days  over  prospects  for  third-quarter  ma- 
terials allocations  to  civilian  industries.  Last  December  it 
appeared  virtually  certain  there  would  be  new  cuts  in  ma- 
terials allocations  for  third  quarter  on  top  of  second- 
quarter  cuts.  Now,  planners  hope  to  hold  the  line,  give 
out  about  same  amount  in  third  quarter  as  second. 

It’s  much  too  early  to  be  sure  about  this  or  plan  on  it 
— but  their  optimism  for  civilian  goods  stems  from  top- 
echelon  decisions  to  extend  defense  program  into  1955. 
This  means,  however,  period  of  shortages  will  last  longer 
— peak  of  rearmament  program  won’t  be  reached  in  1952, 
as  mobilizers  once  planned. 

As  result  of  this  stretching  of  defense  target  dates, 
aircraft  program  is  expected  to  turn  back  to  DPA  about 
20,000,000  lbs.  of  aluminum  for  first  and  second  quarters. 
Small  part  of  this  aluminum — perhaps  5,000,000  lbs. — will 
be  redistributed  to  civilian  industry,  but  biggest  share  will 
be  “kept  in  the  CMP  system”  to  take  care  of  overallotment 
in  previous  quarters.  This  week,  NPA  mailed  CMP-4B 
forms  for  third  quarter  to  all  manufacturers  of  Class  B 
products.  They  were  warned  to  file  them  by  March  1 “or 
run  the  risk  of  delayed  or  reduced  allotments.” 

* * * * 

Tax-aided  expansion  of  new  electronic  production  facil- 
ities to  cost  more  than  $8,000,000  was  approved  by  DPA 
Dec.  22-Jan.  18.  Receiving  certificates  of  necessity  for 
accelerated  tax  amortization  were  these  18  electronics 
projects  (amortized  at  65%  except  where  noted):  Spe- 
cialities Inc.,  Charlottesville,  Va.,  aircraft  fire  control  sys- 
tems, $3,473,886;  Superior  Tube  Co.,  Wapakoneta,  Ohio, 
$2,038,600;  RCA,  Camden,  $769,733;  RCA,  Los  Angeles, 
$410,798;  GE,  Syracuse,  $384,440;  Weston  Electrical  In- 
strument, Newark,  aircraft  navigation  instruments,  $379,- 
332;  Western  Electric,  Winston-Salem,  N.  C.,  $232,215 
(70%);  Permoflux  Corp.,  Chicago,  $100,000  (70%);  R.  P. 
Bennett  Co.,  Frederick,  Md.,  $90,256  (75%);  Librascope 
Inc.,  Glendale,  Cal.,  Navy  fire  control  equipment,  $62,189 
(75%>);  Brush  Development  Co.,  Cleveland,  $58,969;  Pix 
Mfg.  Co.,  Newark,  $32,491  (75%r);  A.  B.  Dick  Co.,  Chicago, 
$30,432  (75%);  Radiation  Inc.,  Melbourne,  Fla.,  research, 
development  & production,  $20,995;  Daystrom  Electric, 
Poughkeepsie,  N.  Y.,  $16,968  (75%);  W.  L.  Maxson  Corp., 
New  York,  $14,364  (70%);  Magnavox,  Fort  Wayne,  $3996 
(75%);  Loral  Electronics,  Bronx,  N.  Y.,  $3558. 

* * * * 

Complex  new  electronic  weapons  were  displayed  to 
Senators  Feb.  5 by  Defense  Dept,  as  graphic  illustrations 
of  soaring  cost  of  defense.  Defense  Secy.  Lovett  took 
wraps  off  Air  Force’s  secret  K-l  radar  bombsighting  sys- 
tem before  joint  session  of  Senate  Appropriations  defense 
subcommittee  and  Joint  Congressional  Economic  Commit- 
tee. K-l  system  costs  $250,000,  weighs  a ton,  and  its  com- 
ponents were  displayed  alongside  famous  World  War  II 
Norden  bombsight,  weighing  50  lbs.  and  costing  about 
$8000.  Lawmakers  were  also  shown  models  of  Army’s 
$275,000  radar-controlled  “sky-sweeper”  90mm  anti-air- 
craft gun  and  its  $10,000  World  War  II  manually  operated 
40mm  counterpart. 

Lear  Inc.  will  begin  construction  of  70,000-sq.  ft.  plant 
addition  in  Los  Angeles  within  6 weeks,  doubling  its  plant 
capacity  there.  Manufacturer  of  aircraft  electronics  and 
navigation  equipment  will  add  300-350  employes  to  present 
300  within  year.  New  building  will  cost  about  $350,000, 
fixtures  and  equipment  $200,000. 

Beckman  Instruments  Inc.  and  associated  Helipot  Corp. 
and  Arnold  O.  Beckman  Inc.,  manufacturing  precision  in- 
struments and  electronic  equipment  in  14  small  plants  in 
South  Pasadena  area,  combining  them  in  150,000-sq.  ft. 
plant  on  38-acre  site  near  Fullerton,  Cal. 


Small  Defense  Plants  Administration,  under  Gen.  Tel- 
ford Taylor,  this  week  took  over  most  of  the  functions, 
money  and  personnel  of  NPA’s  Office  of  Small  Business  by 
executive  order  of  President  Truman.  Action  climaxed 
tug-of-war  between  SDPA  and  Commerce  Dept.,  which  has 
jurisdiction  over  NPA.  Among  SDPA’s  new  powers  are: 

(1)  Authority  to  assist  small  business  in  setting  up  “pro- 
duction pools”  in  which  a number  of  small  concerns  could 
jointly  handle  a contract  too  big  for  any  one  of  them  alone; 

(2)  Authority  to  advise  small  business  on  Govt,  financial 
aid  and  inform  Govt,  on  availability  and  capacity  of  small 
firms  for  defense  work.  SDPA  already  had  authority  to 
accept  prime  contracts  from  other  govt,  agencies  and  farm 
out  subcontracts,  but  no  money  was  appropriated  for  this 
program.  President  Truman  has  asked  $25,000,000  re- 
volving fund  for  it. 

U.  S.  dependence  on  foreign  mica  may  be  ended  by 
new  method  of  forming  tiny  mica  particles  into  contin- 
uous strips,  GE  announced  last  week.  Vital  material  in 
capacitors,  most  mica  has  been  imported  from  India,  where 
labor  to  hand-split  mica  is  cheap.  GE’s  new  process  treats 
ground-up  mica  so  that  an  electric  force  holds  particles 
together  in  sheets  of  .002  to  .006  inch.  Sheets  are  said  to 
have  better  dielectric  strength  than  machine  and  hand-laid 
mica.  Capacitor  manufacturers  and  mica  fabricators  told 
NPA  last  week  that  mica  supplies  currently  are  sufficient 
to  meet  military  and  civilian  requirements,  but  quality  is 
deteriorating  and  every  effort  must  be  made  to  use  sub- 
stitutes. They  added  that  any  sharp  increase  in  military 
requirements  for  capacitors  would  impose  severe  strain  on 
ability  of  manufacturers  to  meet  them. 

New  $22,000,000  research  and  development  center  will 
be  started  outside  Ft.  Monmouth,  N.  J.  this  spring  or  sum- 
mer by  Signal  Corps.  Five-story  6-wing  building  will  be 
constructed  on  site  of  former  Watson  Laboratories  of  Air 
Materiel  Command  at  Eatontown,  will  house  all  scientific 
work  now  carried  on  in  widely  separated  Evans,  Coles, 
Squier  and  Watson  Labs. 

New  process  for  coating  selenium  rectifier  plates  is 
being  investigated  by  NPA.  Developed  by  Schrack  A.G. 
in  Vienna,  vacuum  deposition  process  reportedly  uses  only 
5-10%  as  much  critically  scarce  selenium  as  is  ordinarily 
required  in  rectifiers.  Mutual  Security  Agency  reports 
Schrack  has  completed  installation  of  new  equipment  which 
increases  its  productive  capacity  tenfold. 

* * * * 

“International  television”,  starting  with  a western 
hemisphere  hookup,  was  envisioned  by  Dr.  T.  T.  Goldsmith, 
DuMont  research  director,  in  documentary  program  titled 
Television : A Passport  to  Peace  presented  Jan.  30  on 
WABD,  New  York,  as  part  of  third  national  conference  of 
U.  S.  National  Committee  for  UNESCO  (United  Nations 
Educational,  Scientific  and  Cultural  Organization).  Also 
on  program  was  Dr.  Allen  B.  DuMont.  Last  week,  DuMont 
plant  in  E.  Paterson  was  subject  of  Voice  of  America  radio 
broadcast  beamed  to  Japan,  where  TV  interest  has  been 
heightened  by  plans  for  TV  network  next  autumn;  on-the- 
spot  broadcast  was  also  recorded  for  rebroadcast  over 
114-station  Japanese  radio  network. 

Ellis  Gibbs  Arnall,  attorney,  ex-Governor  of  Georgia, 
will  take  leave  of  absence  from  presidency  of  Independent 
Motion  Picture  Producers  Assn,  to  serve  as  Price  Adminis- 
trator, succeeding  Michael  V.  DiSalle,  resigning  Feb.  15  to 
seek  Democratic  Senatorial  nomination  in  Ohio. 

DeForest  Pioneers  Inc.,  formed  by  veterans  of  radio 
fields  who  were  associated  with  Dr.  Lee  DeForest,  has 
elected  E.  N.  Pickerill,  president;  Frank  Hinners,  v.p.; 
Emil  J.  Simon,  treas.;  J.  Albert  Stobbe,  secy.  Directors  are 
officers  and  Dr.  Allen  B.  DuMont  and  John  V.  L.  Hogan. 


12  - 


Telecasting  Notes:  Big  second -set -in -the -home  cam- 
paign starts  Feb.  11  in  Cincinnati,  sponsored  by  local  Elec- 
tric Assn,  and  Cincinnati  Gas  & Electric  Co.,  using  ads  in 
local  and  58  rural  newspapers,  spots  on  all  local  TV-radio 
stations,  car  cards,  etc.  . . . Technicians  at  CBS  owned-&- 
managed  stations  voted  616  to  continue  IBEW-AFL  as 
their  union  against  177  for  NABET,  14  for  no  union;  now 
IBEW  says  it  will  seek  to  wrest  West  Coast  ABC  & NBC 
representation  away  from  NABET  . . . Television  Author- 
ity (AFL)  picked  by  1236  artists  on  all  networks  in  NLRB 
election  this  week  . . . Strike  of  AVOW  & AVOW-TV  engi- 
neers (Vol.  8:4)  settled  this  week,  and  full  staff  returned 
to  duty  Feb.  7;  TV  station  lost  only  28  minutes  sustaining 
time,  radio  none,  though  walkout  occurred  Jan.  15  . . . 
Screen  Actors  Guild,  by  2-to-l  majority,  won  NLRB  elec- 
tion this  week  upholding  jurisdiction  over  all  performers 
working  on  films  produced  for  CBS-TV  on  West  Coast; 
Guild  got  32  votes  to  16  for  Television  Authority  . . . 
NLRB  has  ordered  election  at  KTTV,  Los  Angeles,  to  de- 
termine whether  employes  want  one  or  2 unions,  one  com- 
prising engineering  people,  other  taking  in  program  dept, 
stagehands,  carpenters,  scenic  artists  etc.  . . . Ted  Cott, 
gen.  mgr.  of  NBC’s  WNBC  & WNBT,  New  York,  credited 
with  master-minding  signing  of  Jackie  Robinson,  Brooklyn 
Dodgers’  great  Negro  second  baseman,  to  2-year  contract 
as  TV-radio  “director  of  community  activities”  at  “good 
deal  more”  than  half  his  reported  $40,000  baseball  salary; 
he  will  continue  in  baseball,  too  . . . The  36-year-old, 
$35,000-a-year  Mr.  Cott,  incidentally,  is  subject  of  sketch 
in  Feb.  11  Time,  with  picture,  relating  some  of  his  promo- 
tional gimmicks  . . . Add  high  cost  of  TV  talent:  Hollywood 
reports  have  it  that  actress  Joan  Crawford  is  available  for 
26  half-hour  films  a year  at  $200,000  a year — plus  50% 
ownership  of  the  films  . . . Off  to  AVinter  Olympics  in  Oslo, 
Norway,  went  Sandy  Spillman,  program  director,  KPIX, 
San  Francisco,  Feb.  3 to  film  and  tape-record  games  for 
weekly  series  . . . New  York  Giants  home  games  signed 
by  WPIX,  which  also  has  contract  for  Yankees  . . . CBS-TV 
sets  up  film  sales  as  separate  service  to  advertisers, 
agencies  and  stations  . . . AVPTZ,  Philadelphia  (Philco) 
and  WXEL,  Cleveland  (Herbert  Mayer)  join  NARTB-TV, 
bringing  total  membership  to  82  of  the  108  on  air  . . . 
WFIL-TV,  Philadelphia,  raises  Class  A hourly  rate  from 
$1400  to  $1500  on  Feb.  15,  one-min.  from  $250  to  $300; 
KHJ-TV,  Los  Angeles,  on  March  1 raises  Class  A hour 
from  $750  to  $1000,  one-min.  from  $135  to  $180. 

Justice  Dept,  resumed  probe  of  NCAA’s  TV  restric- 
tions on  college  football  games  last  week  when  asst,  attor- 
ney general  H.  Graham  Morison  wrote  to  TV  networks  re- 
questing outline  of  their  experiences  with  NCAA’s  ban 
last  fall.  Morison  asked  networks  whether  they  could  ob- 
tain rights  to  telecast  all  games  they  desired  and  what  ef- 
forts were  made  to  gain  additional  telecasting  privileges. 
Justice  Dept.,  now  preparing  for  Feb.  22  answer  of  Na- 
tional Football  League  to  anti-trust  charges,  has  said  it 
considers  any  group  restriction  on  sale  of  TV  rights  ille- 
gal (Vol.  7:47).  This  week,  NCAA  named  1952  TV  com- 
mittee, with  Yale’s  strong  anti-TV  spokesman  Robert  A. 
Hall  as  chairman.  Other  members:  Shober  Barr,  Frank- 
lin & Marshall;  Jeff  Coleman,  U of  Alabama;  K.  L.  Wilson, 
Big  Ten;  Reaves  E.  Peters,  Big  Seven;  Howard  Grubbs, 
Southwest  Conference;  E.  L.  Romney,  Mountain  States 
Conference;  W.  O.  Hunter,  USC;  Asa  Bushnell,  ECAC; 
Walter  Byers,  NCAA  executive  director. 

Three  applications  filed  with  FCC  this  week  boosted 
total  pending  to  489,  of  which  29  are  uhf.  Port  Arthur 
College  (KPAC)  requested  Channel  No.  4 in  Port  Arthur, 
Tex.;  KAUS,  Austin,  Minn.,  No.  6;  American  Television 
Co.,  Ft.  Smith,  Ark.,  No.  5.  [For  further  details,  see  TV 
Addenda  H-D  herewith;  for  listing  of  all  applicants  to 
date,  see  TV  Facbbook  No.  H and  Addenda  to  date.] 


Pilot  model  of  Eidophor-CBS  color  theatre-TV  equip- 
ment will  leave  Switzerland  by  air  for  U.S.  Feb.  28,  officials 
of  20th  Century-Fox  say  now.  Departure  was  delayed  in 
order  to  make  several  “improvements  and  adjustments,”  so 
that  equipment  will  be  ready  to  set  up  in  20th’s  New  York 
home  office  theatre  immediately  upon  arrival.  Asked  about 
reports  that  the  theatre  units  will  be  produced  overseas 
(Vol.  8:5),  20th  Century  technical  director  Earl  Sponable 
said  “plans  aren’t  that  far  along  yet.”  GE  has  contracted 
to  produce  the  equipment.  Film  company  plans  to  demon- 
strate Eidophor  to  FCC  during  theatre-TV  hearing,  sched- 
uled to  begin  March  10. 

Screen  Actors  Guild  (AFL)  reports  it  has  signed  union 
shop  contracts  with  12  TV  film  companies  during  last  few 
weeks.  It  lists  them  as  Allegro  Pictures,  Jimmie  Allen 
Enterprises,  Commodore  Productions  & Artists  Inc.,  Don- 
levy  Development  Co.,  Fantasy  Films,  Sam  Kerner  Produc- 
tions, ICrasne-Gross-DeWitt,  Landmark  Productions,  Mark 
VII  Productions,  Scripture  Films,  Visual  Drama,  all  of 
Hollywood;  and  Times  Square  Productions,  New  York. 

Sometime  in  latter  March  or  early  April  is  only  prom- 
ise now  for  “satellite  TV  network”  operation  projected  by 
Circuito  CMQ-TV,  Havana,  which  already  has  Camaguey 
transmitter  on  air,  Santa  Clara  outlet  testing,  Matanzas 
and  Santiago  outlets  still  not  ready  (TV  Factbook  No.  H); 
all  will  eventually  be  “fed”  by  microwave  from  Goar 
Mestre’s  CMQ-TV,  Havana,  meanwhile  using  films  and 
kine-recordings  of  CMQ-TV’s  shows. 

TV  as  aircraft  aid,  to  avoid  such  disasters  as  recent 
Elizabeth,  N.  J.  crash,  is  being  explored  by  Govt.,  U.  S. 
Weather  Bureau  official  Benjamin  Haynes  told  House  Inter- 
state & Foreign  Commerce  Committee  this  week.  He  said 
TV  may  be  used  to  transmit  accurate  picture  of  ground 
conditions  to  pilot.  British  have  announced  plans  to  try 
TV-radar  combination  at  London  airport  to  transmit  maps, 
radar  displays,  etc.  to  strategic  spots  (Vol.  7:46). 

Consideration  of  McFarland  bill  (S.  658)  to  “stream- 
line” FCC  (Vol.  7:39,  42),  by  House  Interstate  & Foreign 
Commerce  Committee,  will  take  at  least  month  more,  com- 
mittee membex-s  predicted  this  week  after  2 sessions  on  bill. 
They  attribute  slowness  to  complexity  of  bill  and  difficulty 
of  choosing  between  3 viewpoints — Senate-passed  version, 
Commission’s  counter-proposal,  Comr.  Jones’  arguments. 

Accent  will  be  on  uhf,  with  reports  on  propagation  and 
equipment,  at  RCA’s  TV  seminar  for  consulting  engineers, 
attorneys  and  FCC  to  be  conducted  in  Washington's  Statler 
Hotel,  Feb.  13-14.  Headed  by  T.  A.  Smith,  asst.  mgr.  of 
engineering  products  dept.,  company  engineers  and  com- 
mercial men  will  discuss  latest  in  transmitters,  antennas, 
cameras,  uhf  tuners  for  receivers,  etc. 

Trans-oceanic  TV  via  film-facsimile  combination,  is 
suggested  by  Dr.  E.  F.  W.  Alexanderson,  one  of  TV’s 
“grand  old  men,”  now  GE  consultant.  He  visualizes  movies 
of  overseas  events  being  transmitted  to  U.  S.  via  facsimile, 
then  processed  and  telecast. 

Research  Arts,  270  Park  Ave.,  New  York,  has  been 
established  by  Dr.  Paul  Ilton,  archaeologist,  to  provide  tech- 
nical advice  to  TV,  radio,  advertising  and  film  industry; 
being  handled  by  Wm.  Morris  Agency. 

La  Voz  Dominicana,  of  Ciudad  Trujillo,  Dominican  Re- 
public, is  ninth  customer  in  Latin  America  to  purchase  a 
5-kw  RCA  TV  transmitter,  reports  Meade  Brunet,  RCA  v.p. 
& managing  director  of  RCA  International  Div. 

TV  programs  for  deaf  children  are  in  experimental 
stage  in  Britain.  Special  telecasts  designed  to  tell  story 
almost  100%  visually  are  accompanied  by  strip  of  printed 
text  moving  across  bottom  of  screen. 

American  Assn,  of:  Advertising  Agencies  holds  next 
annual  meeting  April  3-5  at  Greenbrier,  White  Sulphur 
Springs,  W.  Va. 


PUBLISHED  WEEKLY  BY 


In  this 
Issue: 


REAU  • WYATT  BLDG. 

i inn 


WASHINGTON  5,  D.C.  • TELEPHONE  STERLING  1755  • VOL.  0,  No.  7 


%Ml\ «*  1 * 


Add  6 Cities  for  Convention  Networks,  page  1. 
Latest  Freeze  Guess — Nearer  April,  page  1. 
RCA  Seminar — Short  Course  in  UHF,  page  2. 
NARTB-TV  Code  ‘Ready  for  Business,’  page  3. 
Grand  Jury  Probe  of  Color  & Patents?  page  It. 


1952 


February  16,  1952 


Pentagon  Consulted  on  Color  TV  Ban,  page  i. 

DuMont  Strategy  to  Rid  Self  of  Paramount,  page  6. 
RCA  Gears  for  All  UHF  Contingencies,  page  10. 

2nd  Quarter  Metals  Cuts — Rock  Bottom?  page  10. 
Shortages  of  TV-Radio  Tubes  Not  in  Prospect,  page  13. 


ADD  6 CITIES  FOR  CONVENTION  NETWORKS:  Network  service  to  6 more  cities  by  political 
convention  time  in  July  appears  virtually  certain  — to  be  accomplished  precisely 
along  lines  we  reported  last  month  (Vol.  8:4).  This  week's  announcement  by  AT&T  was 
carefully  qualified,  but  there's  little  question  these  now  non-interconnected  cities 
will  get  conventions:  Miami , New  Orleans,  Houston,  Dallas , Ft.  Worth,  Oklahoma  City. 
As  expected,  Tulsa  and  San  Antonio  won't  make  it.  Said  AT&T: 

"Originally  scheduled  for  the  'last  half  of  1952, ' the  network  additions  are 
being  rushed  to  meet  the  earlier  date.  It  was  emphasized,  however,  that  priority  of 
construction  for  national  defense  and  possible  material  shortages  make  it  impracti- 
cable at  this  time  to  assure  the  advanced  dates." 

Method  of  making  connection  is  through  equipping  existing  Jackson-Dallas 
coaxial  for  TV,  feeding  signals  north  and  south  from  Dallas.  Alternative  route, 
microwave  south  from  Kansas  City,  couldn't  be  completed  in  time. 

New  cities  will  get  only  one  circuit  in  July,  so  there's  nothing  to  permit 
multi-network  competitive  service  during  conventions.  But  AT&T  says  cities  with  2 
stations  (Dallas  & San  Antonio)  will  get  2 channels  later  in  year. 

LATEST  FREEZE  GUESS-NEARER  APRIL:  You'll  get  blue  in  the  face  if  you're  holding 
your  breath  waiting  for  end  of  freeze. 

March  1 is  now  considered  well  nigh  impossible,  mid-March  a possibility,  and 
April  1 is  mentioned  occasionally. 

There's  no  hidden  reason  behind  constantly  sliding  date.  Fact  is  job  is  big 
one,  tremendous,  and  staff  are  proceeding  carefully.  Commissioners  are  learning  the 
ropes  far  more  expertly  than  they  knew  them  when  they  issued  last  end-of-the-f reeze 
proposal  and  allocations  table  just  about  a year  ago  (Vol.  7:12). 

Commission  met  on  allocations  only  2 days  this  week,  as  staff  checked  and 
rechecked  to  make  certain  channel  allocations  are  consistent  throughout  the  country. 
Most  of  country  has  been  allocated  but  complicating  the  job,  says  FCC,  is  fact  that 
many  conflicts  have  turned  up  in  channel  reallocation  proposals  overlooked  by  those 
making  the  proposals.  But  final  draft  of  allocations  table  isn't  far  off. 

$ # * * 

Though  local  demands  grow  more  intense  by  the  clock,  though  speculation 
grows  wilder  and  wilder  as  to  what  will  happen  after  final  freeze  decision,  FCC  has 
not  yet  had  a single  session  on  basic  policy  questions:  how  to  handle  applications, 
whether  cases  will  be  heard  channel-by-channel,  which  cities  come  first,  etc. 

Every  hint  or  scrap  of  information  from  FCC  is  avidly  seized  upon.  Example 
of  what  Commission  is  telling  applicants  and  other  inquirers  was  carried  in  recent 
issue  of  Tampa  Tribune  (WFLA). 

Newspaper  quoted  letter  from  Chairman  Coy,  in  which  he  doubted  that  a dozen 
stations  will  get  on  the  air  this  year.  He  stated  he  expected  decision  around  end 


COPYRIGHT  l»S2  BY  RADIO  NEWS  BUREAU 


- 2 - 

of  February,  that  there  would  then  be  60-90  days  for  applications,  then  processing, 
then  hearings,  finally  CPs  and  actual  construction. 

Applied  to  Tampa,  said  WFLA  manager  George  Harvey,  this  means  telecasting 
might  begin  in  fall  of  1955.  That's  as  good  guess  as  any  for  any  good  market  area 
in  which  there  inevitably  will  be  more  applications  than  there  are  channels. 

* ❖ * * 

Commission  has  limited  manpower,  must  decide  its  most  equitable  deployment. 

It  has  plenty  of  other  tasks.  In  TV,  the  big  question  runs  something  like  this: 

Assuming  first  objective  is  to  give  TV  to  people  now  without  service,  what 
is  quickest  and  fairest  method?  Suppose  an  existing  station,  through  power  increase, 
could  serve  an  additional  100,000  people  in  mere  few  weeks  or  months  after  freeze. 
And  suppose  a new  station  in  new  area  could  serve  equal  number  but  must  go  through 
hearing  first,  or  needs  6-12  months  to  build  even  if  grant  could  be  obtained  without 
hearing.  Which  application  should  be  processed  first?  Or  should  the  2 kinds  of 
applications  be  mixed  in  specified  proportions? 

Estimate  by  RTMA  task  force  (Vol.  8:6),  that  150  CPs  for  new  stations  and 
10  CPs  for  power  increases  would  be  granted  this  year,  is  sheer  conjecture  — though 
former  are  possible  in  terms  of  smaller,  non-contested  areas. 

Another  question:  Should  Commission  devote  full  time  to  getting  service  to 

non-TV  areas  — ignoring  present  one-or-2-station  areas  indefinitely,  even  if  it 
takes  years?  And  most  provocative  question  of  all: 

Will  hearings  lump  all  applications  together,  or  should  they  take  them  up 
channel-by-channel?  Choice  may  determine  speed  with  which  grants  can  be  made. 

Such  subjects  occupy  full  time  of  several  FCC  staff  members,  but  Commission 
itself  hasn't  taken  them  up  — probably  won't  until  everything  else  is  nailed  down. 

Final  decision  will  be  "one  package  deal"  ; at  least,  that's  the  present  FCC 
intention.  Plan  is  to  release  one  document  that  will  tell  everything  — what  to 
apply  for,  where,  when,  how.  We'll  publish  it  when  released  (Vol.  8:6). 

Commission's  budget  will  have  strong  bearing  on  processing  procedures.  If 
Congress  grants  $200,000  extra  requested  for  broadcast  activities  (Vol.  8:4),  3-4 
examiners  will  be  added  to  present  7,  and  TV  staff  will  be  bolstered.  Coy  appeared 
before  House  appropriations  subcommittee  Feb.  13,  is  said  to  have  received  favorable 
reception.  But  there's  many  a slip  between  testimony  and  final  appropriation.  Com- 
mittee's report  is  due  sometime  in  April,  final  Congressional  vote  during  summer. 

RCA  SEMINAR — SHORT  COURSE  IN  UHF:  Riding  end-of-freeze  spirit  in  the  Washington  air, 
and  mindful  of  chary  attitude  towards  uhf,  RCA  this  week  uncorked  dual  pitch  for  TV 
transmission  to  200-300  consulting  engineers  and  attorneys  attending  Statler  Hotel 
seminar  — offering  both  vhf  & uhf  data  and  equipment  but  accenting  uhf  transmission 
and  reception.  [For  RCA  receiver/converter  plans,  see  p.  10.] 

Rest  of  transmitter  makers  — DuMont,  Federal,  GE  (and  Westinghouse  in  uhf) 

are  also  stepping  up  campaigns.  Competition  will  be  stiff  at  NARTB  convention  in 

Chicago,  March  29-April  2,  when  all  will  strut  their  stuff. 

Uhf  propagation  expert  Dr.  George  Brown  led  off  with  summary  of  knowns  and 
unknowns  of  uhf  coverage.  Net  effect  of  his  report:  the  flatter  the  terrain,  the 
higher  the  power,  the  lower  the  frequency  — the  better  the  service.  He  didn't  try 
to  gloss  over  uhf's  disadvantages,  pointing  out,  for  example,  that  signal  drops  to 
almost  nothing  close  behind  high  hills. 

Experiments  with  antenna  "tilting"  (Vol.  7:19)  and  "beam-shaping",  to  im- 
prove service,  were  also  reported.  Dr.  Brown  illustrated  how  tilting  beam  down  one 
or  2 degrees  effects  tremendous  improvement  in  service  for  heavily  populated  areas, 
though  signal  drops  in  periphery.  He  intimated  practice  should  be  given  serious 
consideration,  at  least  until  very  high  powers  are  available  — particularly  since 
it  permits  use  of  higher  powers  while  reducing  tropospheric  interference. 

Among  unknowns  in  uhf  propagation,  Dr.  Brown  said,  is  the  effect  of  antenna 
height  on  coverage.  He  found  little  correlation  when  comparing  different  heights 
used  in  Washington,  New  York  and  Bridgeport  experiments. 

To  resolve  height  questions,  RCA  is  planning  to  transmit  from  new  site  "in 


- 3 - 


New  York  area"  simultaneous  uhf  signals  from  200,  400,  600  & 800-ft.  levels.  Said 
Dr.  Brown:  "I'm  rather  thrilled,  looking  forward  to  the  experiments.  My  wife  says 
it  sounds  kind  of  dull."  He  raised  an  understanding  laugh  from  audience. 

$1  # & #1 

Availability  of  uhf  transmitting  equipment  appears  better  than  RCA  has  indi- 
cated up  to  now  (Vol.  8:5).  A 1-kw  transmitter  will  be  ready  this  October,  and 
10-kw  is  due  first  quarter  1953. 

Uhf  slotted  antenna  now  offered  was  termed  "much  simpler"  than  one  employed 
at  Bridgeport.  It  has  gain  of  24-27,  will  be  available  in  September.  Transmission 
lines  will  include  2 sizes  of  waveguides  in  addition  to  3%-in.  and  6%-in.  coaxial. 

Offset  carrier  operation  in  uhf,  to  reduce  interference  and  widen  station 
service  areas,  is  now  as  feasible  as  in  vhf,  according  to  RCA  engineers.  They  re- 
port that  they  have  achieved  more  than  adequate  frequency  stability  — something 
that  worried  FCC  no  end  year  or  2 ago. 

To  assist  consultants  making  uhf  site  tests,  RCA  plans  to  lease  them  field 
truck  and  100-watt  transmitter  — giving  actual  picture  for  measurements.  Company 
is  now  equipping  truck. 

Full  line  of  vhf  and  studio  equipment  was  also  described,  including  new 
camera,  new  film  projector,  improved  methods  of  telecasting  film. 

Applicants  are  placing  orders  for  uhf  as  well  as  vhf,  said  T.  A.  Smith, 
asst,  mgr.,  engineering  products  dept.  They  usually  "go  the  whole  hog,"  he  added, 
specifying  maximum  powers  contemplated  by  FCC  up  to  now. 

That  most  applicants  are  ready,  willing  and  able  to  build,  is  indicated  by 
fact  that  to  date  only  5 prospective  equipment  purchasers  have  been  turned  down  by 
credit  dept.,  said  RCA  officials. 

NARTB-TV  CODE  HEADY  FOR  BUSINESS':  NARTB's  self-censorship  TV  code  (Vol.  7:49)  is 
all  set,  ready  to  go  into  effect,  and  awaiting  subscribers  following  appointment  of 
Code  Review  Board  and  approval  of  administrative  details  by  association's  TV  board 
meeting  this  week  at  Lost  Valley  Ranch,  Bandera,  Tex. 

Majority  of  NARTB's  82  TV  station  members,  and  all  4 networks,  are  expected 
to  be  charter  subscribers  to  the  code,  which  becomes  effective  March  1.  It  will  be 
administered  and  policed  by  5-member  Review  Board,  meeting  5 times  a year.  Many  of 
26  non-members  of  NARTB-TV  are  expected  to  adhere,  use  seal  on  screens  (see  p.  14). 

Named  to  head  Review  Board  by  NARTB  president  Harold  Fellows  and  confirmed 
by  TV  board  was  veteran  broadcaster  and  telecaster  John  E.  Fetzer,  owner  of  WKZO  & 
WKZO-TV,  Kalamazoo.  Other  board  members:  J.  Leonard  Reinsch,  WSB-TV,  Atlanta,  vice 
chairman ; Mrs.  Scott  Bullitt,  KING-TV,  Seattle  ; Walter  J.  Damm,  WTMJ-TV,  Milwaukee  ; 
E.  K.  Jett,  WMAR-TV,  Baltimore,  former  FCC  commissioner. 

Code  administration  budget  of  $40,000  for  first  year  was  approved  by  the  TV 
board.  NARTB  said  the  4 TV  networks  "will  assist  substantially  in  defraying  admin- 
istration cost,"  but  didn't  reveal  amount  they  will  contribute. 

Initially,  it  will  cost  stations  $520  a year  to  subscribe.  If  subscriber  is 
member  of  NARTB,  $250  of  this  amount  will  be  credited  against  his  dues,  making  his 
net  code  payment  $270. 

Subscription  fees  will  be  reduced  in  proportion  to  the  number  of  subscribing 
stations.  When  90  have  subscribed,  for  example,  the  fee  will  be  cut  to  $405  per 
station,  with  $250  of  that  amount  credited  toward  dues  of  NARTB  member-subscribers. 

NARTB's  enthusiasm  for  new  code  was  matched  by  that  of  Sen.  Johnson,  who 
this  week  told  Baltimore's  WAAM  Seminar  (see  p.  14): 

"If  telecasters  follow  [the  code]  faithfully,  this  new  and  exciting  medium 
will  prove  to  be  the  greatest  influence  for  clean  thinking  and  clean  living  since 
Moses  published  the  Ten  Commandments  on  slabs  of  stone.  Telecasters  now  join  'men 
of  the  cloth',  the  school  teacher  and  the  parents  in  advancing  the  cause  of  high 
moral  standards.  It  should  be  inspiring  to  be  associated  with  an  industry  which 
thus  promotes  the  better  things  of  life." 

Note : Full  text  of  code,  published  Dec.  8 as  our  Supplement  No.  76,  is  con- 

tained in  TV  Factbook  No.  14;  separate  reprints  are  available  at  $1  each. 


- 4 - 

GRAND  JURY  PROBE  OF  COLOR  & PATENTS?  Dept.  of  Justice  attorneys,  moving  quietly 
and  rather  mysteriously,  are  understood  to  be  preparing  to  lay  evidence  before  a 
Federal  grand  jury  purporting  to  show  anti-trust  activity  in  electronics  field  — 
prompted  either  by  (1)  charges  of  industry  collusion  in  connection  with  virtually 
unanimous  opposition  to  CBS  system  of  color  TV,  FCC  approved  but  "frozen"  by  NPA 
order,  or  by  (2)  allegations  of  patent  monopoly,  most  likely  involving  mainly  RCA, 
with  eye  on  expiration  of  its  licensing  agreements  in  1954. 

At  least  one  subpoena  is  known  to  have  been  issued,  presumably  on  RCA,  ask- 
ing for  vast  quantities  of  records,  and  several  manufacturers  have  been  questioned 
from  time  to  time  by  Dept,  of  Justice  agents.  But  nothing  definite  about  nature  and 
scope  of  inquiry  is  obtainable  beyond  these  facts: 

(1)  RTMA  and  its  officers  haven't  been  served  with  subpoenas. 

(2)  No  Dept,  of  Justice  people  were  present  at  last  week's  NPA  meeting  on 
color  (Vol.  8:6),  where  Paramount  counsel  Paul  Porter  evoked  vehement  denials  when 
he  remarked  on  an  apparent  "concert  of  action"  against  CBS  color  by  manufacturers. 

(3)  Oft-initiated  inquiries  into  RCA  anti-trust  charges  lay  quiescent  in 
Dept,  of  Justice  as  recently  as  3 weeks  ago. 

(4)  FCC  has  officially  designated  its  general  counsel  Benedict  P.  Cottone 
and  chief  engineer  Edward  W.  Allen  to  "discuss"  matter  with  Dept,  of  Justice,  though 
it  didn't  assign  attorney  William  Bauer  despite  fact  he  has  for  years  been  conduct- 
ing a one-man  inquiry  into  patent  situation. 

Best  guess  is  that  it's  sort  of  preliminary  probe,  sanctioned  if  not  urged 
by  FCC,  looking  into  the  possibility  of  action  against  RCA  and  other  companies  for 
allegedly  thwarting  the  Commission's  will  in  failing  to  manufacture  CBS-type  color 
receivers.  Whether  NPA  ban  and  RCA-NTSC  current  tests  of  compatible  color  systems 
will  have  bearing  on  case,  it's  impossible  to  say  yet. 

PENTAGON  CONSULTED  ON  COLOR  TV  BAN:  Prospects  for  production  of  color  sets  remain 
close  to  nil.  Question  is  now  largely  matter  of  manpower  — and  military,  through 
the  Munitions  Board,  is  almost  certain  to  rule  that  engineers  .lust  can't  be  spared. 

But  NPA's  color  TV  Order  M-90  will  be  amended,  rewritten  or  supplanted  by  a 
new  regulation  to  make  its  language  more  explicit  and  less  restrictive.  Best  bet  is 
that  NPA  will  permit  manufacture  of  color  theatre-TV  equipment,  confine  regulation 
to  home  receivers  only.  There's  also  slight  possibility  it  will  permit  production 
of  TV  sets  with  built-in  adapters  to  receive  incompatible  signals  in  black-&-white. 

New  or  revised  order  won't  be  issued  for  10-30  days.  NPA  officials  are  not 
yet  at  writing  stage  — they're  still  investigating.  Thus  foregoing  deductions  are 
based  on  present  stage  of  inquiry,  represent  best  thinking  as  of  today. 

Some  tentative  decisions  may  be  made  next  week.  And  it's  entirely  possible 
that  further  investigation  will  convince  NPA  that  its  purpose  can  best  be  accom- 
plished by  sending  each  TV  manufacturer  a letter  "requesting"  him  not  to  divert  any 
skilled  personnel  from  defense  work  to  color  — without  any  formal  order. 

"We're  going  to  take  our  time  on  this,  and  consider  every  possibility  in  a 
purely  objective  light,"  one  NPA  official  said.  "There'll  be  no  hasty  action." 

^ 

T V T 

When  smoke  cleared  after  Feb.  8 industry-Govt . color  conference  (Vol.  8:6), 
NPA  production  controllers  found  they  were  faced  with  these  facts: 

( 1 ) Majority  of  manufacturers  favored  retention  of  M-90 . 

(2)  Three  of  the  4 who  asked  abolition  of  the  order  (Paramount's  Chromatic, 
CBS,  RCA)  made  strong  cases  by  arguing  that  M-90  went  further  than  Oct.  25  agreement 
between  set  manufacturers  and  defense  mobilizer  Charles  E.  Wilson  (Vol.  7:43). 

(3)  No  manufacturer  spoke  out  explicitly  against  permitting  production  of 
color  theatre-TV  equipment. 

(4)  M-90  is  not  saving  any  materials  ; regardless  of  whether  it  stays  on 
books,  NPA  won't  allot  extra  materials  for  color  set  production. 

(5)  Revocation  of  M-90  might  cause  heavy  drain  on  technically  skilled  man- 
power needed  for  military  production. 


This  last  factor  is  tipping  the  scales  in  favor  of  retention  of  M-90.  Much 
more  was  made  of  manpower  angle  at  Feb.  8 conference  than  at  Oct.  25  meeting.  Most 
manufacturers  agreed  that  if  M-90  were  erased  they  would  be  forced  to  assign  scarce 
engineers  to  color  developmental  work,  if  only  to  maintain  their  competitive  posi- 
tions in  the  industry.  Minority  of  set  makers  denied  this  would  be  important  factor. 

:fc  sje  % jjc 

Reviewing  the  situation,  NPA  planners  decided  that  revocation  of  M-90  would 
increase  civilian  requirements  for  engineers  specializing  in  development,  produc- 
tion, design,  process,  quality  control  and  application,  plus  draftsmen. 

Then  they  asked  Pentagon  to  conduct  thorough  inquiry  to  determine  whether 
military  production  is  being  impeded  by  shortages  of  such  personnel. 

Defense  Dept,  made  preliminary  investigation,  told  NPA  Feb.  13  that  severe 
shortage  of  engineers  and  draftsmen  is  one  of  sore  spots  in  defense  production  pic- 
ture, that  many  military  contracts  have  indeed  been  delayed  by  scarcity  of  the  very 
type  of  talent  required  for  research  and  development  engineering  in  TV  industry. 

* * * * 

Burden  of  rewriting  M-90  will  fall  on  NPA  administrator  Henry  Fowler,  asst, 
administrator  H.  B.  McCoy  and  Electronics  Div.  director  J.  A.  Milling,  assisted  by 
NPA  legal  staff.  Not  unmindful  of  last  week's  statement  by  Paramount's  Barney  Bal- 
aban  that  his  Chromatic  TV  set  with  Lawrence  tube  can  receive  color  as  easily  as 
black-&-white  and  with  "no  other  materials,"  Mr.  McCoy  told  us ; 

"The  public  interest  must  be  considered,  too.  If  any  company  can  make  a set 
that  will  receive  all  color  systems  and  protect  the  public's  investment  that  way  — 
well,  we'll  have  to  consider  that."  [If  NPA  seeks  to  determine  "public  interest"  as 
regards  rival  color  systems,  it  may  find  itself  in  as  lengthy  and  unhappy  a contro- 
versy as  did  the  FCC.] 

Thus  it  now  appears  likely  that  Mr.  Balaban's  protests,  which  prompted  NPA 
to  call  last  week's  color  TV  session,  will  succeed  in  forcing  modification  of  M-90 
— but  not  enough  to  permit  him  to  mass-produce  Chromatic  color  TV  receivers  or  to 
impel  other  manufacturers  (including  CBS-Columbia)  to  mass-produce  for  CBS  system. 


Personal  Notes:  A.  Davidson  Dunton,  39-year-old  ex- 
newsman, reappointed  governor  and  chairman  of  board  of 
Canadian  Broadcasting  Corp.  for  10-year  term  . . . Amon 
Carter  Jr.,  32,  elected  president  of  Carter  Publications  Inc., 
Fort  Worth,  publisher  of  Star-Telegram  and  licensee  of 
WBAP  & WBAP-TV;  his  father  becomes  chairman  of 
board  . . . John  H.  Iteber,  sales  mgr.  of  WNBT,  New  York, 
named  NBC-TV  national  spot  sales  mgr.,  with  Robert  Leder 
leaving  post  of  NBC  Eastern  radio  sales  mgr.  to  become 
national  radio  spot  sales  mgr.;  Richard  H.  Close,  Eastern 
spot  sales  mgr.  for  TV,  becomes  national  mgr.  for  repre- 
sented stations — all  reporting  to  James  V.  McConnell, 
director,  national  spot  sales  dept.  . . . Terry  Hamilton  Lee, 
ex-Young  & Rubicam,  Chicago,  at  one  time  with  KPRC-TV, 
Houston,  joins  WFAA-TV,  Dallas,  as  sales  mgr.  . . . Mort 
Weinbach,  business  mgr.  of  radio  program  dept.,  named 
ABC-TV  national  operations  director  . . . Robert  Hennig, 
ABC-TV  production  mgr.,  joins  NBC-TV  as  mgr.  of  TV 
network  building  and  studio  operations  . . . Michael  Dann, 
NBC  trade  editor  recently  named  coordinator  of  program 
package  sales,  promoted  to  NBC-TV  supervisor  of  special 
broadcasts,  reporting  to  Davidson  Taylor  . . . J.  R.  Poppele, 
engineering  v.p.  of  WOR  & WOR-TV,  observes  30th  anni- 
versary with  organization  Feb.  16  . . . C.  T.  (Swannee) 
Hagman  resigns  as  executive  v.p.  of  WLOL,  Minneapolis 
(Atlass),  to  head  group  buying  50-kw  WDGY  there,  suc- 
ceeded by  Marvin  Rosene,  from  KIOA,  Des  Moines  . . . 
Edward  J.  Content,  consulting  engineer,  back  from  Saudi 
Arabia  where  he  worked  on  govt.’s  broadcasting  installa- 
tions at  Jeddah  and  Mecca  . . . Alexander  Klein  named  di- 
rector of  TV  & films,  J.  D.  Tarcher  & Co. 


Last  stage  of  FCC’s  reorganization  was  accomplished 
this  week  when  Commission  set  up  Field  Engineering  and 
Monitoring  Bureau  (George  S.  Turner,  chief),  taking  it 
from  under  wing  of  chief  engineer,  and  realigned  several 
other  offices.  Among  other  changes:  (1)  Office  of  the  Gener- 
al Counsel — set  up  Litigation  Div.  and  Legislation,  Treaties 
& Rules  Div.,  abolished  Los  Angeles  field  office.  (2)  Office 
of  the  Chief  Engineer — now  has  3 divisions,  namely  Fre- 
quency Allocation  & Treaty,  Technical  Research,  Labora- 
tory. (3)  Office  of  the  Secretary  new  name  for  Bureau 
of  the  Secretary,  with  following  divisions — Docket,  Minute, 
Library,  Technical  Assistance.  (4)  Broadcast  Bureau  takes 
over  broadcast  license  functions  formerly  under  secretary. 
(5)  Office  of  Administration — now  4 divisions,  Budget  & 
Fiscal,  Organization  & Methods,  Personnel,  Administrative 
Services,  takes  over  number  of  secretary’s  duties. 

Two  more  FCC  lawyers  resign — asst.  gen.  counsel  Max 
Goldman  to  become  director  of  Office  of  Industrial  Tax 
Exemptions  for  Puerto  Rican  Govt.,  and  George  MacClain 
to  become  asst.  gen.  counsel,  National  Security  Resources 
Board.  Goldman  will  live  in  San  Juan,  reports  there  Feb. 
25.  A peak  point  in  his  career  came  when  he  argued  color 
case  before  U.  S.  District  Court  in  Chicago  (Vol.  6:46). 
MacClain  has  been  FCC  counsel  in  “Conelrad”  project  de- 
signed to  render  U.  S.  stations  useless  for  purposes  of 
enemy  plane  and  missile  homing. 

IT&T  elects  Charles  D.  Hilles  Jr.  as  v.p.  & gen.  at- 
torney. Godfrey  A.  Ogilvie,  v.p.  formerly  in  charge  of 
telephone  operations,  named  v.p.  & secy.;  M.  Richard 
Mitchell,  ex-asst.  gen  attorney,  now  gen.  solicitor;  Paul  F. 
Swantee,  now  controller.  W.  H.  Pitkin  continues  as  vice 
chairman  but  relinquishes  post  of  gen.  attorney. 


6 


NEW  PHASE  in  DuMont’s  strategy  to  rid  itself  of 
stockholder  Paramount  Pictures  (about  25%)  be- 
came evident  in  this  fourth  week  of  FCC  hearing — and  case 
is  still  long  way  from  consideration  of  ABC-United  Para- 
mount Theatres  merger,  subject  of  most  interest  to  in- 
dustry. 

It’s  apparent  that  DuMont  counsel  William  Roberts  is 
no  longer  trying  merely  to  assure  Commission  that  Para- 
mount doesn’t  control  DuMont.  He’s  now  bent  on  con- 
vincing FCC  that  it  should  force  Paramount  to  divest 
itself  of  DuMont  stock  because  of  Paramount’s  anti-trust 
history  and  its  interest  in  developments  presumably  com- 
petitive to  TV  stations — such  as  subscription  TV  and  thea- 
tre TV — as  well  as  in  movie  production. 

Hearing  examiner  Leo  Resnick  gave  newsmen  this 
estimate  of  time  case  will  run:  more  testimony,  with  short 
recesses,  until  April  1;  then  40-60  days  for  proposed  find- 
ings; then  at  least  3 months,  or  until  about  Sept.  1,  for 
his  initial  decision.  After  exceptions  and  oral  argument, 
final  FCC  decision  could  come  near  year’s  end.  Slowness 
of  hearing  is  attributable  to  fact  Resnick  is  extremely  lib- 
eral in  permitting  extensive  testimony  and  cross-examina- 
tion, feeling  case  is  truly  basic  and  precedent-setting  in 
determining  future  movie-TV  relationships. 

Most  of  week’s  testimony  was  concerned  with  Para- 
mount’s long  anti-trust  case.  President  Barney  Balaban, 
v.p.  Paul  Raibourn  and  director  Edwin  Weisl  spent  most 
time  buttressing  Balaban’s  previous  testimony  (Vol.  8:6)  : 
how  now-outlawed  movie  practices  of  block-booking,  pool- 
ing, etc.  grew  in  normal  competitive  scheme  of  things  but 
were  dropped  when  Supreme  Court  ruled  them  illegal. 

Commission  counsel  probed  witnesses  in  attempt  to  de- 
termine whether  Paramount’s  officers  might  be  inclined  to 
institute  similar  practices  in  TV. 

Paramount’s  reluctance  to  furnish  movies  for  Zen- 
ith’s Phonevision  tests  was  also  scrutinized.  Correspon- 
dence between  Zenith  and  Balaban  showed  latter  didn’t 


WESTINGHOUSE  plucked  highly-prized  Pittsburgh 
market,  its  home-town,  for  its  presidential  campaign 
coverage  this  week — but  at  heavy  cost.  Deal  involved  pur- 
chase of  4-station  DuMont  network — DuMont’s  WABD, 
New  York,  WTTG,  Washington  and  WDTV,  Pittsburgh, 
and  Chicago  Tribune’s  WGN-TV.  DuMont,  which  was  left 
without  any  political  coverage  plans  when  its  joint  venture 
with  Life  Magazine  fell  through  (Vol.  8:4),  apparently 
will  pick  up  the  Westinghouse  telecast  from  CBS  (Vol. 
7:52).  DuMont’s  announced  plans  are  identical  with  those 
of  CBS,  and  include  coverage  of  both  political  conventions 
in  July,  election  night  returns  and  13  weekly  “get-out-the- 
vote”  programs. 

So  ended  the  spirited  bidding  for  Pittsburgh’s  only 
station,  DuMont-owned  WDTV,  by  rival  networks  and 
sponsors — CBS  for  Westinghouse,  NBC  for  Philco,  ABC 
for  Admiral.  New  York,  Washington  and  Chicago  each 
will  have  identical  Westinghouse  coverage  on  2 channels. 

Meanwhile,  networks  continued  battling  for  the  one- 
station  markets  that  were  left,  each  offering  plenty  of  in- 
ducements. All  3 networks  now  offer  plenty  of  time  for 
local  news  and  commercials  in  their  political  schedules. 
And  at  least  one  sponsor  reportedly  is  dangling  bait  of 
cash  bonuses  to  stations  in  important  markets.  But  one 
source  says  all  major  one-station  markets  are  now  sewed 
up — all  of  them  by  NBC-Philco  except  Pittsburgh,  Bloom- 
ington (WTTV),  Kalamazoo  (WKZO-TV),  Charlotte 
(WBTV),  Greensboro  (WFMY-TV),  Nashville  (WSM-TV). 


Edward  Lamb,  owner  of  WICU,  Erie,  and  WTVN,  Co- 
lumbus, also  of  AMs  WTOD,  Toledo,  and  WHOO,  Orlando, 
Fla.,  has  purchased  5-kw  WIKK,  Erie,  for  reported 
$150,000,  will  tie  it  up  with  his  Erie  Dispatch  and  WICU. 


agree  to  provide  films  until  Justice  Dept,  became  interested 
(see  below). 

TV  has  very  little  effect  on  top  movies,  Raibourn  testi- 
fied, but  he  reported  that  boxoffice  settles  down  to  20  %- 
30%  decrease  in  TV-saturated  areas  after  TV  novelty 
wears  off.  He  estimated  that  average  family  spends  $30  a 
year  on  movies,  but  $100-$200  on  TV — including  cost  of  set, 
installation,  service,  etc.  Only  $15-$20  of  TV  bill  goes  for 
entertainment,  whereas  much  larger  percentage  should  go 
directly  to  entertainment,  he  said. 

Sessions  became  most  acrimonious  to  date,  with  Rob- 
erts and  Paramount  counsel  Paul  Porter  frequently  snap- 
ping at  each  other. 

* * * * 

Heated  correspondence  between  Zenith  president  E.  F. 
McDonald  Jr.  and  Paramount  president  Barney  Balaban 
in  1950,  concerning  McDonald’s  request  for  movies  for 
Phonevision  test  (Vol.  7:50),  was  entei’ed  in  record  of 
Paramount  hearing  this  week.  Some  choice  excerpts: 
“I  believe  your  test  is  being  conducted  under  highly  ab- 
normal and  unrealistic  circumstances  accentuated  by  the 
artificial  light  of  intense  publicity  [and  it]  can  have  no 
value  as  a practical  test,”  wrote  Balaban.  To  which  Mc- 
Donald replied:  “I  am  surprised  to  see  you  decide  to  re- 

main with  the  rest  of  the  members  of  the  Motion  Picture 
Assn,  of  America  in  refusing  to  rent  us  films  for  this 
test.”  Balaban:  “You  attempted  to  establish  the  false 

assumption  that  Paramount  is  supporting  some  ‘group’  in 
refusing  to  rent  pictures  for  your  ‘test’  and  is  acting  in 
concert  with  other  members  of  MPAA.  This  I deny  flatly.” 
McDonald:  “We  both  cannot  be  right.  I don’t  think  it 

will  take  too  long  to  ascertain  which  one  of  us  is  going  to 
give  our  advisers  hell.”  Balaban,  after  some  correspon- 
dence with  Dept,  of  Justice:  “We  have  decided  to  cooper- 
ate with  the  FCC  by  making  available  to  you  a fair  and 
representative  sample  of  our  pictures  ...” 

IT’S  A “PUZZLEMENT”— the  NBC-TV  7-9  a.m.  show 
Today,  with  Dave  Garroway,  now  going  into  sixth 
week.  Station  commercial  “returns”  now  range  from 
$5000  a week  worth  of  local  cut-ins  reportedly  sold  by 
NBC’s  New  York  WNBT  to  scattered  local  spots  by  some 
other  affiliates  to  zero  on  such  a top-hole  station  as  WWJ- 
TV,  Detroit.  Of  the  30  affiliates  carrying  it,  4 more  have 
replied  to  our  questionnaire  since  we  last  reported  on  what 
19  stations  think  of  such  early-morning  telecasting  (Vol. 
8:5).  To  a man,  the  managers  are  enthusiastic  or  at  least 
favorably  disposed — but  this  reaction  from  WWJ-TV’s 
Wm.  Walbridge  speaks  volumes: 

“We  have  not  sold  anything  in  Today.  The  advertiser’s 
attitude  seems  to  be  wait-&-see  [but]  the  public  likes  it! 
Our  letters  are  almost  unanimous  in  praise  ...  No  meas- 
urements of  the  audience  are  available,  but  the  morning  it 
was  delayed  here  our  switchboard  became  clogged  after  268 
calls  . . . National  timebuyers  react  the  same  way — reluc- 
tant to  make  the  first  move.  I’m  certain  that  if  Today 
gets  one  big  scoop,  an  on-the-scene  broadcast  of  a major 
news  event,  to  demonsti'ate  its  potential,  then  the  cool  boys 
will  quickly  turn  hot. 

“There  will  be  criticism  of  the  vague  format  or  patch- 
work  quality  of  presentation.  Crosby  and  others  have  ridi- 
culed the  show.  They  may  live  to  eat  their  words  if  NBC 
continues  to  have  the  courage  and  the  cash  to  keep  it  going. 

“When  we  prove  good  audience,  the  format  will  adjust 
to  take  care  of  any  lack  of  adaptability  it  might  have  com- 
mercially. It’s  a good  deal  for  local  stations.  Any  2 hours 
of  programming  that  gives  us  10  one-minute  spots,  10 
twenty-second  commercials  and  20  five-minute  newscasts 
(local)  per  week  certainly  gives  us  all  the  opportunity  for 
sales  that  we  will  need.” 


7 


Station  Accounts:  Hughes  Aircraft  Co.,  sponsoring  new 
type  of  sports  program  titled  Here's  How  with  Harmon, 
alt.  Wed.  on  KNXT,  Los  Angeles,  at  about  7:40-8  p.m.,  fol- 
lowing kine-recorded  versions  of  Pabst  prizefights;  each 
show,  Tom  Harmon  interviews  sports  luminary  relating 
and  demonstrating  the  “how”  of  respective  sports  . . . Esso 
Standard  Oil  Co.  trying  out  TV  version  of  Esso  Reporter, 
15-min.  around  dinner  hour,  on  WPIX,  New  York;  WBAL- 
TV,  Baltimore;  WTOP-TV,  Washington;  WTVR,  Rich- 
mond; WDSU-TV,  New  Orleans;  placed  thru  Marschalk  & 
Pratt,  feature  doesn’t  mean  reduction  of  53-station  radio 
news  campaign,  but  TV  will  be  expanded  if  it  clicks  . . . U.  S. 
Envelope  Co.  (Self-Seal  Envelopes),  thru  S.  R.  Leon  Co., 
and  Locatelli  Inc.  (Provolino  cheese,  olive  oil,  salami),  thru 
H.  C.  Rossi  Adv.,  new  participations  in  Kathi  Norris  Show 
on  WABD,  New  York  . . . Crawford  Clothes  has  bought  13 
weeks  of  The  Cases  of  Eddie  Drake  and  26  weeks  of  The 
Files  of  Jeffrey  Jones  /or  placement  on  WABD,  Thu.  9:30- 
10,  starting  March  6,  thru  A1  Paul  Lefton  Co.,  N.  Y.  . . . 
Lutheran  Church-Missouri  Synod,  Clayton,  Mo.,  to  spend 
$750,000  on  26  thirty-min.  films  titled  This  Is  the  Life,  to 
be  produced-distributed  by  Lutheran  Television  Produc- 
tions (Rev.  Herman  Wr.  Gockel,  religious  director  of  proj- 
ect; Ian  B.  Smith,  exec,  producer,  Hollywood)  . . . Chicago 
Auto  Show  telecast  for  2 hours  on  W’GN-TV  Feb.  16  had 
20  auto  manufacturers  as  co-sponsors  . . . Unaffiliated 
with  any  AM  station,  Miami’s  WTVJ  has  nevertheless 
joined  with  WBRD,  Ft.  Lauderdale,  to  present  regular 
Wed.  a.m.  simulcast,  5 retail  stores  participating,  titled 
McCauley  Callin'  and  featuring  disc  jockey  Elliott  Mc- 
Cauley . . . Among  other  advertisers  reported  using  or 
preparing  to  use  TV:  Venice  Maid  Co.  Inc.  (Chili  Mac), 
thru  Schoenfeld,  Huber  & Green,  Chicago;  Marie  Designer 
Inc.  (contour  chairs),  thru  Walter  McCreery  Inc.,  Bevei'ly 
Hills;  Coleman  Co.  Inc.  (gas  & oil  water  heaters),  direct; 
Genesee  Brewing  Co.  (Genesee  beer  & 12  Horse  ale),  thru 
Rogers  & Porter,  Rochester,  N.  Y.;  H.  Fendrich  Inc.  (La 
Fendrich  cigars),  thru  G.  A.  Saas  & Co.,  Indianapolis; 
Senator  Hotel  Corp.  (Senator  Hotel,  Atlantic  City),  thru 
Dorland  Adv.  Agency,  Atlantic  City;  Taylor-Reed  Corp. 
(Chin  Lee  Chinese  dinners),  thru  Tracy,  Kent  & Co.,  N.  Y.; 
Sitroux  Inc.  (Sitrue  facial  tissues),  thru  Franklin  Bruch 
Adv.  Corp.,  N.  Y.;  Lamour  Hair  Products  Inc.  (Color  Comb 
& Shamp-o-Pads),  thru  Kenneth  Rader  Co.,  N.  Y.;  Bis- 
ceglia  Bros.  Wine  Corp.  (Paradise  wine),  thru  St.  Georges 
& Keyes,  N.  Y.;  G.  N.  Coughlan  Co.  (Spandy  disinfectant), 
thru  Lewin,  Williams  & Saylor,  Newark;  Chin  & Lee  Inc. 
(canned  & frozen  food  products),  thru  Kastor,  Farrell, 
Chesley  & Clifford,  N.  Y.;  Charles  G.  Summers  Inc.  (Super- 
fine Limagrands  canned  lima  beans),  thru  Kal,  Ehrlich  & 
Merrick,  Washington;  Walter  Bainum  Inc.  (Mary  Lowell 
lotions,  creams,  deodorants),  thru  Robert  Acomb  Inc.,  Cin- 
cinnati; Lejon  Freres  Inc.  (Neckline  beauty  creams),  thru 
Weightman  Inc.,  Philadelphia;  North  American  Sweets 
Corp.  (Sweetop  creamed  frosting),  thru  W’eiss  & Geller, 
N.  Y.;  Texas  Rice  Promotion  Assn.  (Rice-Its  preparation), 
thru  Wilkinson-Schiwetz  & Tips,  Houston;  Atlas  Fence  Co., 
thru  Ecoff  & James,  Philadelphia. 

Network  Accounts:  Westinghouse  adds  DuMont’s  3 

owned-&-managed  stations  (W’ABD,  WTTG,  WDTV)  plus 
Chicago  Tribune’s  WGN-TV  for  coverage  of  political 
conventions  in  July  (Vol.  7:52  & 8:6),  presumably  will 
tie  them  into  its  CBS-TV  network,  thru  Ketchum,  Mc- 
Leod & Grove,  Pittsburgh  (for  further  details,  see  story 
on  p.  6)  ...  Columbia  Records,  starting  Feb.  26,  sponsors 
Tue.  & Thu.  segments  of  Douglas  Edwards  and  the  News 
on  CBS-TV,  Mon.-thru-Fri.  7:30-7:45,  thru  McCann- 
Erickson,  N.  Y.  . . . Procter  & Gamble  (Ivory  Flakes)  be- 
gins sponsorship  Feb.  26  of  Tue.  & Thu.  segments  of  The 
Egg  & I on  CBS-TV,  Mon.-thru-Fri.  noon-12: 15,  thru 
Compton  Adv.,  N.  Y. 


WHY  HAS  ADMIRAL,  one  of  earliest  and  most  con- 
sistent sponsors  of  network  TV  programs,  decided  to 
drop  its  Lights  Out  program  on  NBC-TV  (Vol.  8:6)  and 
turn  to  network  radio — using  CBS  world  news  roundup 
Sun.  5:30-5:55  p.m.,  starting  Feb.  17?  Admiral  president 
Ross  Siragusa  explains  in  press  release  Feb.  13  in  which  he 
says  radio  and  newspapers  need  not  fear  TV  inasmuch  as 
those  media  have  “a  permanent  place  in  the  American  way 
of  life.”  He  figures  it  this  way: 

“The  total  circulation  of  daily  and  Sunday  newspapers 
has  registered  increases  in  each  postwar  year,  and  it  is 
obvious  that  the  newspaper  can  never  be  replaced.  One 
cannot  minimize,  either,  the  power  of  the  more  than  2275 
AM  broadcast  stations  and  the  estimated  105,000,000  radios 
now  in  use  in  American  homes,  hotels,  institutions  and 
automobiles.  These  sets  reach  into  practically  every  home 
in  the  U.  S.  and  provide  a powerful  medium  for  carrying 
coverage  of  many  election  year  featux’es  that  cannot  be 
telecast.” 

Admiral  is  sponsoring  both  TV  and  radio  coverage  of 
forthcoming  political  conventions  via  ABC  (Vol.  8:4),  also 
telecasts  of  special  events,  but  hasn’t  used  any  radio  except 
spot  in  recent  years.  Siragusa  explained  that  “Admiral 
feels  so  strongly  about  the  future  of  radio,  it  has  provided 
a standard  AM  radio  in  9 of  its  1952  table  model  and  con- 
sole TV  receivers  . . .” 


New  obstacle  to  release  of  recent  movies  to  TV  is  this 
week’s  agreement  between  Screen  Actors  Guild  and  Inde- 
dependent Motion  Picture  Producers  Assn.  Seven-year  pact 
px’ovides:  (1)  Each  actor  in  list  of  70  feature  films  made 
since  Aug.  1,  1948  shall  receive  additional  payment  of 
12%%  of  his  original  salary  if  film  is  sold  to  TV  for  less 
than  $20,000,  and  15%  if  film  brings  $20,000  or  more. 
(2)  None  of  the  70  films  may  be  released  to  TV  until  at 
least  3 years  after  their  first  theatre  showings.  (3)  Pro- 
ducers must  negotiate  with  Guild  befoi'e  x-eleasing  to  TV 
any  other  films  made  since  Aug.  1,  1948.  American  Federa- 
tion of  Musicians  also  has  standing  demand  that  sound 
tracks  of  theatrical  films  released  to  TV  be  re-recorded  and 
5%  of  film’s  gross  from  TV  be  paid  to  AFM  royalty  fund 
(Vol.  7:17).  Screen  Writers  Guild  also  plans  to  open  nego- 
tiations with  IMPPA  for  extra-pay  arrangement,  and 
Screen  Directors  Guild  is  contemplating  similar  move. 

All  4 TV  networks  have  filed  appearances  for  theatre- 
TV  hearings,  now  scheduled  to  begin  March  10.  At 
deadline  Feb.  15,  ABC  & NBC  filed  as  result  of  FCC  action 
enlarging  issues  to  include  questions  of  (1)  competi- 
tion between  types  of  TV  service  and  (2)  whether  home  TV 
networks  should  be  permitted  to  distribute  theatre-TV 
programming  (Vol.  8:5).  ABC’s  petition  says  it  will  par- 
ticipate “inasmuch  as  [the  added  issues]  may  have  a 
beai’ing  on  the  proceeding  concerning  the  merger  of  United 
Paramount  Theatres  and  ABC.”  CBS  and  DuMont  filed 
Jan.  25  (Vol.  8:4).  Motion  Picture  Assn,  and  National  Ex- 
hibitors Theatre-TV  Committee  jointly  filed  list  of  18  ad- 
ditional witnesses  to  their  earlier  star-studded  array  of  43 
(Vol.  8:4).  New  list  includes  producers  Cecil  B.  DeMille, 
Darryl  Zanuck,  Screen  Actors  Guild  president  Ronald  Rea- 
gan, Theatre  Owners  of  America  director  Gael  Sullivan, 
other  film  industi’y  notables. 

Those  Chicago  theatre  closings  in  1951  (Vol.  8:6) — 91 
out  of  city’s  336 — ax’en’t  necessarily  or  primarily  attribut- 
able to  TV,  says  Chester  B.  Bahn  in  Feb.  11  Film  Daily 
editorial.  He  points  not  only  to  growth  of  drive-ins,  but  to 
higher  living  costs  and  taxes,  theatre  obsolescence,  popula- 
tion shifts,  incx’eased  business  of  x-emaining  theatres.  Over- 
all income  of  movie  business  is  better  index  to  theatres’ 
health  than  individual  closings,  he  argues,  giving  example 
of  United  Paramount  Theatres,  whose  latest  quarterly  re- 
port shows  $6,400,000  greater  gross  than  same  1950  pex'iod. 


8 


“Road  to  top  is  through  successful  specialization,”  says 
NARTB-TV  brochure  titled  Station  Management  Takes  a 
Look  at  Television  Jobs,  released  this  week  at  TV  seminar 
conducted  by  WAAM,  Baltimore.  Offered  as  preliminary 
survey,  17-page  study  analyzes  present  and  prospective 
future  employment  in  telecasting,  notes  only  7000  employes 
in  nation’s  108  stations,  many  of  them  doubling  in  AM, 
plus  3800  fulltime  employes  in  the  4 networks.  Station  pay- 
rolls should  go  to  60,000  in  5 years,  says  report,  assuming 
average  of  50  persons  in  1200  stations,  and  to  100,000  in 
10  years  if  average  is  40  persons  in  2500  stations.  Current 
employes  are  36%  in  programming,  36%  engineering,  16% 
general  administration,  7%  sales,  5%  film  depts.  Study 
attempts  to  evaluate  basic  TV  jobs  in  terms  of  aptitude, 
personality,  education,  experience. 

Five  of  7 Los  Angeles  TV  stations  have  withdrawn 
support  and  membership  from  Academy  of  Television  Arts 
& Sciences  in  protest  against  its  “national”  policy  for 
“Emmy”  awards.  They  announced  they  will  support 
purely  local  Hollywood  Society  for  Television  Achievement. 
KLAC-TV,  KTTV,  KTLA,  KECA-TV  and  KHJ-TV  said 
ATAS  isn’t  primarily  interested  in  Hollywood-area  TV 
and  has  “gone  far  afield  of  its  original  intent.”  KNXT 
(CBS-TV)  and  KNBH  (NBC-TV)  will  remain  in  ATAS, 
but  both  stations  are  also  members  of  HSTA.  “Emmy” 
awards  are  to  be  presented  at  Feb.  18  dinner  after  vote  by 
150  TV  editors  for  best  dramatic,  comedy,  variety  shows, 
best  actor,  actress,  comedians. 

Director  of  1952  TV  program  for  National  Collegiate 
Athletic  Assn,  will  be  Eastern  College  Athletic  Conference 
commissioner  Asa  S.  Bushnell,  named  by  NCAA  executive 
committee  Feb.  11  after  mail  vote  by  17-member  NCAA 
council.  He  succeeds  Edwin  Reynolds  of  New  York,  special- 
ist hired  last  year  to  direct  NCAA  “experimental”  TV  foot- 
ball schedule.  Executive  committee  held  2-day  session  in 
Chicago,  set  tentative  budget  for  1952  TV  program.  NCAA 
TV  committee  chairman,  Yale’s  Robert  A.  Hall,  said  no 
definite  program  will  be  offered  for  mail  vote  by  full  mem- 
bership until  April,  following  final  report  on  1951  survey. 

Abolition  of  “squatter’s  rights”  on  frequencies,  both 
nationally  and  internationally,  is  objective  of  new  policy 
statement  issued  this  week  through  office  of  President’s 
Telecommunications  Advisor  Haraden  Pratt.  Mr.  Pratt 
said  idea  is  to  eliminate  old  practice,  by  various  foreign 
countries  and  domestic  agencies,  of  claiming  priority  on 
frequencies  simply  because  they  “got  there  first” — whether 
frequencies  are  used  or  not.  Statement  is  considered 
major  step  toward  implementing  1947  international  agree- 
ment reached  in  Atlantic  City.  First  application  is  to 
4-27.5  me  band. 

Uhf  site  tests,  such  as  those  conducted  in  Scranton  and 
New  Brunswick  (Vol.  6:31),  are  proposed  by  WROW,  Al- 
bany, and  KICD,  Spencer,  la.,  in  requests  filed  with  FCC 
last  week.  Former  wants  6-month  special  temporary 
authority  to  test  515-mc  airborne  radar  pulse  transmitter 
(Model  ASB-5,  Type  CRR  52  APL)  from  Helderberg  Mt. 
site  formerly  used  for  microwave  relay  by  WRGB,  Schenec- 
tady. Latter,  planning  to  file  for  uhf  in  town  of  7000,  asks 
permission  for  10-day  test  of  5-watt  oscillator  on  Channel 
42  (668-674  me). 

TV  would  have  been  ideal  for  Lincoln,  in  opinion  of 
poet  Carl  Sandbui'g,  famed  Lincoln  biographer.  Sandburg’s 
comment  was  in  response  to  reporters’  questions  after  he 
appeai'ed  on  CBS-TV’s  Feb.  10  See  It  Now,  originating 
from  Lincoln  Memorial.  He  also  suggested  that  Lincoln- 
Douglas  debates  would  have  made  excellent  campaign  fare 
on  TV,  but  added  with  a laugh:  “They  ran  2 to  3 hours,  you 
know,  and  I rather  doubt  that  they  could  get  a sponsor  for 
that  length.” 


NARTB  Broadcast  Engineering  Conference,  to  be  held 

in  connection  with  convention  in  Chicago’s  Conrad  Hilton 
Hotel,  March  29-April  2,  will  feature  symposium  on  uhf 
headed  by  Stuart  Bailey,  of  Jansky  & Bailey,  with  follow- 
ing on  panel:  Ralph  N.  Harmon,  Westinghouse;  James 

McNary,  consulting  engineer;  John  Battison,  National 
Radio  Institute;  John  Young,  RCA;  Robert  P.  Wakeman, 
DuMont.  Symposium  on  small  TV  operations  will  be 
headed  by  John  H.  DeWitt,  WSM-TV,  includes  Frank  P. 
Bremer,  WATV;  Nevin  Straub,  WJAC-TV;  R.  A.  Isberg, 
KRON-TV;  J.  E.  Mathiot,  WGAL-TV  & WDEL-TV.  List 
of  technical  papers  is  dominantly  TV,  including  among 
others  DuMont’s  Rodney  Chipp  discussing  TV  control  room 
layouts;  Federal’s  H.  Thomas,  TV  switchboard  for  studio 
& master  control;  NBC’s  Allen  A.  Walsh,  camera  switch- 
ing; RCA’s  John  Roe,  new  TV  camera;  CBS’s  Wm.  Lodge, 
lighting  for  TV. 

Voice  of  America’s  first  seagoing  station,  commissioned 
Feb.  15  in  Hoboken,  is  Coast  Guard’s  5800-ton,  338-ft.  cut- 
ter Courier.  Ship  is  equipped  with  one  150-kw  transmit- 
ter and  two  35-kw  transmitters,  described  by  new  Voice 
chief  Dr.  Willis  Compton  as  “electronic  weapons  for  com- 
batting Soviet  jamming  and  [enabling]  the  Voice  of  Amer- 
ica to  cover  areas  beyond  the  reach  of  present  broadcasts.” 
Cutter  is  manned  by  crew  of  80,  including  10  radio-trained 
officers,  will  serve  chiefly  as  relay  base,  although  small 
studio  permits  originations  if  necessary.  State  Dept,  also 
announced  it  has  under  construction  two  $7,000,000  sta- 
tions, at  Wilmington,  N.  C.  and  Seattle,  to  be  more  power- 
ful than  any  others  in  the  world. 

TV  oddities:  (1)  Feb.  18  Time  Magazine  reports  cases 
of  “TV  tummy”  among  Syracuse  youngsters — stomach 
spasms  produced  by  too  much  excitement,  “often  resulting 
in  needless  X-ray  examinations  for  appendicitis.”  (2)  Time 
also  recites  case  of  CBS-TV  newscaster  Walter  Cronkite, 
who  called  his  physician,  was  told  he  had  tracheal  bron- 
chitis even  before  he  described  symptoms.  Doctor  said: 
“I’ve  been  watching  you  on  TV  . . . and  was  wondering 
how  soon  you’d  call.”  (3)  TV  bugs— the  cockroach  type  as 
differentiated  from  electronic  or  human  kinds — are  a men- 
ace to  TV  set  owners,  according  to  National  Pest  Control 
Assn.  Attracted  by  tube  heat,  roaches  don’t  harm  receivers 
though  they  eat  excess  cabinet  glue,  thriving  because  lay- 
men are  fearful  of  dismantling  sets  to  get  at  the  pests. 

Community-antenna  system  projected  by  Fred  Allman, 
WSVA,  Harrisonburg,  Va.,  would  pick  up  signals  from 
Washington  and  Richmond,  each  120  mi.  away,  pipe  them 
to  homes  via  $100,000  master  TV  system.  He’s  first  broad- 
caster to  undertake  such  project,  thinks  it  won’t  matter 
when  Harrisonburg  gets  own  TV  outlet  since  subscribers 
may  want  to  get  choice  of  programs  and  may  not  be  able 
to  do  so  if,  as  seems  likely,  community  has  only  one 
uhf  station. 

Article  on  color  TV  in  January  Princeton  Engineer 
concludes:  “The  FCC  will  probably  accept  the  recom- 

mendations of  the  NTSC,  but  color  TV  will  be  of  minor 
importance  to  the  public  until  the  present  emergency  is 
over.”  Author:  George  H.  Brown  Jr.,  class  of  1955,  son 
of  the  RCA  color  expert  (twin  brother,  also  of  scientific 
bent,  is  Harvard  freshman).  George  Sr.  says:  “I  don’t 
endorse  everything  he  says  in  the  article.” 

Feb.  1 sets-in-use  reported  since  NBC  Research’s 
census  of  Jan.  1 (Vol.  8:5):  Dallas-Ft.  Worth  154,228,  up 
5228;  Norfolk  101,833,  up  4233;  Memphis  118,600,  up  3600; 
Utica  67,000,  up  3000;  Richmond  108,878,  up  3878;  St. 
Louis  372,000,  up  9000;  Washington  335,715,  up  11,715; 
Kansas  City  189,161,  up  8161;  New  Orleans  81,764,  up  3364; 
Johnstown  138,454,  up  5454. 


Financial  & Trade  Notes:  Among  officers’  and  direc- 

tors’ stock  transactions  reported  by  SEC  for  Dec.  11,  1951 
to  Jan.  10:  Maurice  S.  Despres  bought  100  Admiral,  gave 
100  as  gift,  holds  3900;  Irene  O.  Siragusa  gave  2500  Ad- 
miral as  gift,  Ross  D.  Siragusa  gave  1500  Admiral  as  gift, 
together  hold  732,732  personally  and  through  trusts  and 
foundations;  Irving  B.  Babcock  exercised  option  to  buy 
10,000  Avco,  holds  10,797  common,  25  pfd.;  W.  A.  Mogen- 
sen  exercised  option  to  buy  3446  Avco,  holds  10,000;  R.  S. 
Pruitt  exercised  option  to  buy  10,000  Avco,  holds  31,420 
common,  781  pfd.;  Ralph  F.  Colin  gave  28  CBS  “A”  as  gift, 
holds  1000;  Allen  B.  DuMont  gave  600  DuMont  “A”  as  gift, 
holds  54,400;  Max  & Helen  Abrams  Foundation  bought  800 
Emerson;  Max  Abrams  holds  153,640  personally  and 
through  trusts  and  foundations;  John  H.  Briggs  bought 
7200  Gabriel,  holds  21,988  common,  2750  pfd.;  S.  Sloan 
Colt  inherited  90  GE  (Oct.),  holds  2290  personally  and 
through  trusts;  J.  Harry  LaBrum  bought  100  Hallicrafters, 
holds  100;  Hickey  & Co.  sold  600  Motorola,  holds  none, 
M.  J.  Hickey  Jr.  holds  2500;  William  Balderston  gave  960 
Philco  as  gift,  holds  6208;  Harold  W.  Butler  gave  70  Philco 
as  gift,  holds  11,145;  Larry  E.  Gubb  gave  145  Philco  as 
gift,  holds  28,785;  Leslie  J.  Woods  gave  300  Philco  as  gift, 
sold  1200  (Mar.-Sept.  1951),  holds  8805;  James  T.  Buckley 
gave  200  Philco  as  gift,  holds  19,787;  Robert  L.  Werner 
bought  100  RCA,  holds  100;  John  J.  Smith  bought  500 
Sparks-Withington,  holds  4400;  James  O.  Burke  gave  200 
Standard  Coil  as  gift,  holds  339,660;  R.  E.  Peterson  gave 
2700  Standard  Coil  as  gift,  holds  197,880;  Glen  E.  Swanson 
gave  5200  Standard  Coil  as  gift,  holds  414,210;  John  S. 
Learoyd  sold  200  Sylvania,  holds  387;  Don  G.  Mitchell  gave 
70  Sylvania  as  gift,  holds  3004;  A.  H.  Blank  gave  1500 
United  Paramount  Theatres  as  gift,  holds  3095  personally 
and  through  trusts;  E.  F.  McDonald  gave  77  Zenith  as  gift, 
holds  42,114  personally  and  through  Seneca  Security  Corp. 
New  York  Stock  Exchange  reports  Thomas  A.  Kennally 
sold  1832  Philco  in  January,  holds  18,102. 

Magnavox  earned  $587,795  (79tf  a share)  on  sales  of 
$15,702,911  in  the  6 months  ended  Dec.  31,  1951  vs.  $1,814,- 
500  ($2.53)  on  $25,788,921  same  1950  period.  Second  quar- 
ter net  earnings  after  taxes  were  $567,428  on  sales  of 
$10,691,871  vs.  $1,033,878  on  sales  of  $15,575,083  same  1950 
quarter.  President  Frank  Freimann’s  report  noted  that 
increasing  portion  of  company’s  capacity  is  being  shifted 
to  defense  production,  and  forecast  TV-radio  business  will 
improve  in  second  half  of  current  fiscal  year. 

Dividends:  Magnavox,  37 payable  March  15  to 
stockholders  of  record  Feb.  25;  Cornell-Dubilier,  30d  pay- 
able March  28  to  holders  Feb.  26;  Electrical  & Musical 
Industries  Ltd.,  4c  from  sale  of  subscription  rights,  pay- 
able March  4 to  holders  Feb.  19;  Paramount  Pictures,  50 4 
payable  March  28  to  holders  March  17;  20th  Century  Fox, 
50tf  payable  March  29  to  holders  March  14;  Warner  Bros., 
25<f  payable  April  4 to  holders  March  3. 

Walt  Disney  Productions  reports  net  profit  of  $429,- 
840  (65tf  a share)  in  year  ended  Sept.  29,  1951,  vs.  $717,- 
542  ($1.06  a share)  in  previous  fiscal  year.  Gross  income 
was  $6,287,538  vs.  $7,293,859  in  previous  year. 


Chatham  Electronics  Corp.,  Newark,  N.  J.,  has  been 
awarded  $988,460  five-year  5%  RFC  defense  production 
loan  to  build  plant  for  production  of  thyratron  radar  tubes. 
Army  will  provide  some  $2,500,000  worth  of  equipment  for 
plant. 

Federal  Telephone  & Radio  Corp.  (IT&T)  sets  up  mo- 
bile radio  communications  dept,  at  Passaic  plant  to  handle 
equipment  in  that  field  formerly  made  by  Capehart-Farns- 
worth. 


Mobilization  Notes:  Stretching  out  of  defense  target 

dates — especially  aircraft  production  goals  (Vol.  8:6) — 
has  resulted  in  revised  estimates  of  military  electronics 
production  for  1952.  Roughly,  the  Pentagon  estimates  cur- 
rent going  rate  of  defense  electronics  production  at  $1.5 
billion  on  annual  basis.  By  midyear  rate  should  reach 
$2.5  billion,  and  by  end  of  1952  military  output  of  elec- 
tronics industry  should  be  at  annual  rate  of  $3.5  billion. 

These  figures,  passed  on  to  the  NPA,  pose  problem  for 
materials  planners.  Electronics  Div.  is  now  working  out 
schedules  to  balance  materials  allotments  with  anticipated 
military  production  for  1952.  Toughest  problem  is  to  de- 
termine proper  levels  at  which  to  support  production  of 
components,  so  that  component  output  will  mesh  with  mili- 
tary end  product  manufacturers’  requirements. 

Electronics  Div.  faces  similar  problem  in  consumer 
goods  field — coordinating  allocations  of  materials  for  com- 
ponents with  allocations  of  materials  such  as  carbon  steel 
and  copper  wire  that  go  directly  into  TV-radios-phonos. 
Planning  of  this  type  heretofore  has  been  hit-or-miss;  in 
1952  miscalculations  could  cause  stoppages  in  military  or 
civilian  production. 

$ * * * 

Important  changes  in  NPA’s  classification  of  elec- 
tronic components  and  end  products  go  into  effect  with 
third-quarter  CMP  applications.  These  will  result  in  larger 
allotments  of  materials  for  some  items,  smaller  allotments 
for  others.  Several  new  product  class  codes  for  electronics 
have  been  added  to  official  list,  and  some  products  have 
been  moved  from  one  classification  to  another.  For  ex- 
ample, uhf  converters  are  now  in  same  class  code  with 
home  TV-radio  receivers — meaning  that  manufacturers 
will  have  to  use  materials  allotted  for  receivers  to  make 
converters.  They  formerly  were  listed  under  “compo- 
nents.” Changes  are  listed  in  new  Official  CMP  Class  B 
Product  List,  available  at  Commerce  Dept,  field  offices. 

Defense  Dept,  has  obligated  about  $4.5  billion  for 
electronics-communications  equipment  in  18-month  period 
from  outbreak  of  Korean  war  through  December  1951. 
This  is  estimate  of  govt,  electronics  experts  based  on 
Pentagon  announcement  that  it  obligated  $45.2  billion  for 
“hard  goods”  during  that  period — using  “rule  of  thumb” 
that  electronics-communications  represents  about  10%  of 
hard  goods  procurement.  Some  $15.2  billion  was  obligated 
for  hard  goods  during  last  half  of  1951.  During  the  18- 
month  period,  total  of  $69.8  billion  in  obligational  author- 
ity for  procurement  of  hai'd  goods  has  been  made  available 
to  Defense  Dept. 

* * * * 

Tax  amortization  aid  for  expansion  of  electronics  pro- 
duction facilities  to  cost  some  $3,700,000  was  approved  by 
DP  A Jan.  19-25.  Receiving  certificates  of  necessity  for 
5-year  tax  writeoffs  were  these  12  electronics  and  related 
projects  (amortized  at  65%  except  where  noted):  Superior 
Tube  Co.,  Evansburg,  Pa.,  tubes,  $1,100,055;  Hughes  Tool 
Co.,  Culver  City,  Cal.,  electronic  research,  $1,091,085;  Gen- 
eral Instruments  Inc.,  Dallas,  electronic  equipment,  $1,027,- 
133  (70%)  ; Aircraft-Marine  Products  Inc.,  Cumberland 
County,  Pa.,  aircraft  & electronic  equipment,  $160,137 
(50%);  Electro  Craft  Inc.,  Stamford,  Conn.,  electronic 
communication  devices,  $101,965;  Arma  Corp.,  Brooklyn, 
electronic  instruments,  $40,282;  Calnevar  Co.,  Los  Angeles, 
electronic  equipment,  $35,106  (80%);  Bogart  Mfg.  Corp., 
Brooklyn,  electronic  equipment,  $34,909  (80%);  S.  Sterling 
Co.  & Sterling  Instrument  Co.,  Detroit,  test  equipment, 
$25,000  (45%);  Raytheon,  Boston,  electronic  equipment, 
$15,586;  Edo  Corp.,  College  Point,  N.  Y.,  naval  ordnance, 
$15,000  (70%);  Magnavox  of  Ky.,  Paducah,  ordnance, 
$14,230  (75%). 


RCA  GEARS  FOR  ALL  UHF  CONTINGENCIES:  Full-scale  disclosure  of  uhf  receiver  plans, 
first  by  major  manufacturer,  came  from  RCA  this  week  during  TV  seminar  for  Washing- 
ton engineers  and  attorneys.  Since  virtually  every  manufacturer  of  consequence  has 
demonstrated  uhf  receivers  and/or  converters,  it  may  be  expected  more  will  indicate 
production  schedules  — now  that  freeze-end  appears  "imminent".  We  hope  to  have 
comprehensive  all-industry  uhf  outlook  report  for  you  shortly. 

With  its  NBC  subsidiary  hell-bent  to  build  uhf  stations  (as  are  ABC,  DuMont, 
presumably  CBS,  among  the  networks)  — if  FCC  relaxes  its  limit  of  5 stations  per 
entity  — RCA  accompanied  receiver  announcement  with  description  of  its  transmitting 
equipment,  covering  performance,  prices  and  availabilities  (see  p.  2). 

"Well  in  advance  of  any  expected  uhf  transmissions"  — late  August  or  early 
September,  according  to  Allen  Mills,  merchandise  mgr.,  home  instrument  dept.  — RCA 
will  have  available  the  following;  prices  are  "targets"  only,  too  early  to  be  final: 

(1)  One-channel  converter,  attachable  to  back  of  any  set,  feeding  signal 
through  unused  vhf  channel.  Cost  $10,  to  be  installed  by  serviceman,  "probably  at 
his  minimum  charge  for  a call." 

(2)  Two-channel  converter  to  be  placed  on  or  near  set,  feeding  through  un- 
used vhf  channel.  Self-powered,  attachable  by  any  layman  in  home.  Price:  $25-$30. 

(3)  All-channel  converter,  continuous  tuning,  covering  all  70  uhf  channels. 
Self-powered,  attachable  by  set  owner,  at  $50. 

(4)  Combination  vhf -uhf  sets,  containing  new  16-position  turret  tuner  giving 
any  desired  combination  of  vhf  & uhf  stations  through  the  use  of  strips.  Prices: 
"slightly  more  than  vhf-only. " Sets  to  be  "tailored"  by  dealer  to  local  vhf  & uhf 
stations.  All  RCA  sets  built  since  August  1951  contain  vhf  tuners  electrically  and 
mechanically  replaceable  by  new  vhf-uhf  tuner. 

If  uhf  antenna  and  transmission  line  are  needed  — likely  in  most  cases,  at 
least  until  high  powered  stations  get  going  — cost  of  the  complete  installation  is 
increased.  Simple  uhf  antennas  will  run  less  than  vhf,  others  about  same  as  vhf. 

2nd  QUARTER  METALS  CUTS— ROCK  BOTTOM?  Rations  of  controlled  materials  to  makers  of 
civilian  goods  should  reach  lowest  ebb  next  quarter. 

That's  the  new  theme  song  of  mobilization  chiefs  — notably  NPA  boss  Henry 
Fowler  and  Munitions  Board  chairman  John  D.  Small  — since  decisions  at  Presidential 
level  stretched  military  target  dates  1-2  years  beyond  Pentagon's  original  plans. 

Recent  statements  by  both  officials  have  been  cautiously  worded,  full  of 
"ifs"  and  "buts".  Nevertheless,  they've  helped  clear  the  air  and,  barring  worsening 
of  international  situation,  the  Govt,  probably  won't  go  back  on  its  word  during  this 
national  election  year. 

Messrs.  Fowler  & Small  have  sketched  materials  prospects  for  rest  of  1952, 
so  that  for  first  time  it's  possible  to  survey  prospects  for  entire  year.  Based  on 
these  and  other  recent  materials  developments,  here's  how  TV-radio  picture  looks: 

Second-quarter  CMP  allotments  will  soon  be  in  mail,  and  TV-radio  producers 
will  find  their  copper  and  aluminum  rations  cut  more  than  10%  from  the  first-quarter 
level,  steel  held  at  about  same  as  first  quarter  (Vol.  8:3).  Unlike  auto  makers, 
TV-radio  makers  won't  get  any  additional  windfall  of  second-quarter  materials. 

Set  makers  might  as  well  get  used  to  living  on  such  scanty  dole  ; it  will  be 
a fact  of  life  for  some  time.  It's  now  anticipated  that  third  and  fourth  quarter 
allotments  will  be  at  about  same  rate,  but  with  perhaps  some  loosening  of  aluminum 
toward  the  end  of  the  year. 

In  1953,  steel  and  aluminum  should  ease  considerably  as  metals  production 
capacity  expands.  But  copper  will  continue  to  be  very  tight. 


11  - 


What  does  all  this  mean  in  terms  of  set  production?  First  let's  take  a look 
at  1952  output  to  date: 

During  first  6 weeks  of  this  year,  TV  production  has  averaged  quite  close  to 
100,000  sets  a week,  radio  about  156,000.  At  this  rate,  first  quarter  production 
should  total  about  1,200,000  TVs,  1,900,000  radios. 

"Guesstimate"  of  production  averaging  1,000,000  TVs  a quarter  for  remainder 
of  year  isn't  outlandish  — so  long  as  there's  a market  for  the  sets.  Thus  reason- 
able estimate  of  potential  1952  TV  output  might  be  in  neighborhood  of  4,200,000. 

Sfc  iW  # 

There's  been  some  puzzlement,  both  in  Govt,  and  industry,  about  the  current 
relatively  high  rate  of  TV  production  as  indicated  by  RTMA  statistics  (see  below). 
Here  are  some  of  the  logical  explanations: 

(1)  Carryover  of  sub-assemblies  and  materials  from  fourth  quarter  by  the  set 
manufacturers.  Many  TV  firms  returned  big  amounts  of  materials  to  NPA  last  quarter. 

(2)  Extremely  productive  conservation  measures,  developed  throughout  1951 
and  now  saving  large  quantities  of  scarce  materials. 

(3)  Consumer-dictated  trend  away  from  large  combinations  and  console  models 
to  low-end  table  model  sets,  which  use  less  materials. 

(4)  Trend  to  concentration  on  TV  production  at  the  expense  of  radio. 

Latter  point  is  principal  reason  why  it's  difficult  to  make  a very  accurate 

forecast  of  TV  production.  Manufacturers'  "mix"  between  TV  and  radio  is  changing. 
For  example:  First  6 weeks  of  1952  saw  approximately  40%  fewer  TVs  produced  than 
first  6 weeks  of  1951.  During  same  period,  radio  production  dropped  about  50%.  Set 
makers  have  chosen  to  make  radio  bear  heavier  burden  of  materials  cuts  than  TV. 

Thus  it's  even  conceivable  that  the  industry,  if  it  chooses,  could  turn  out 
close  to  6,000,000  TVs  in  1952  — at  sacrifice  of  large  amount  of  radio  production. 

5p/  5}S  T’  ^ 

NPA  is  asking  all  civilian  manufacturers  not  to  reduce  production  of  lower 
and  medium-priced  lines  out  of  proportion  to  cuts  in  output  of  higher-priced  items. 
Says  form  letter  which  went  out  this  week:  "NPA  is  anxious  to  avoid  the  necessity 
for  the  issuance  of  regulatory  orders  designed  to  achieve  balanced  production." 

It  goes  without  saying  that  TV  manufacturers  will  gladly  cooperate  — what 
with  market  conditions  now  dictating  unusually  heavy  emphasis  on  low-priced  lines  at 
the  expense  of  higher-priced  models. 

Avalanche  of  conservation  orders,  originally  expected  in  early  1952,  won't 
be  forthcoming,  says  NPA.  Officials  now  say  they're  satisfied  with  manufacturers' 
conservation  efforts,  plan  no  "intense  dictation"  of  how  to  use  allotted  materials. 

Manufacturers  now  are  turning  out  TVs  at  rate  of  slightly  more  than  98,000 
per  week,  according  to  RTMA  figures.  Sixth  1952  week  (ended  Feb.  8)  brought  forth 
97,130  sets  (449  private  label),  down  only  slightly  from  104,148  the  week  before 
(Vol.  8:6).  First  6 weeks  of  this  year,  industry  as  whole  produced  589,934  sets, 
which  compares  with  967,805  (average  about  160,000)  during  same  6 weeks  of  1951. 

TV  inventory  went  up  to  198,519  as  of  Feb.  8 from  186,875  on  Feb.  1,  which 
may  or  may  not  reflect  diminution  of  popular  demand  — it's  too  early  to  tell  yet. 

Radio  production  totaled  179,453  (81,192  private)  for  Feb.  8 week,  up  a bit 
from  the  170,768  of  preceding  week  and  highest  unit  and  private-label  total  for  any 
week  this  year.  Radios  were  77,645  home,  11,774  portable,  22,232  clock,  67,802  auto. 

In  Buffalo,  where  Greater  Western  New  York  Tax- 
payers Assn,  has  been  getting  signatures  to  petitions  de- 
manding FCC  authorize  more  TV  stations  in  area,  live-wire 
distributor-dealer  group,  cooperating  with  Niagara- 
Mohawk  Power  Corp.,  will  hold  Feb.  27  meeting  along  lines 
of  RTMA’s  1950  “town  meetings.”  Some  1000  dealers  will 
gather  to  hear  facts  about  freeze,  receivers,  uhf,  etc.  from 
FCC  Comr.  George  Sterling,  Admiral’s  Richard  Graver, 

GE's  Dr.  L.  R.  Fink,  RCA’s  J.  B.  Elliott,  plus  report  via 


closed  circuit  from  Washington.  One-station  Buffalo 
(WBEN-TV)  has  been  scene  of  much-publicized  civic 
drives,  in  which  unions  have  joined,  indicating  dissatisfac- 
tion with  limited  program  choice  and  urging  channel  allo- 
cations that  will  give  city  at  least  4 stations.  Senator 
Ives’  aide,  Dwyer  Shugrue,  sought  conference  with  FCC 
Chairman  Coy  on  matter,  but  latter  declined  on  grounds 
this  would  be  “improper”  while  FCC  is  currently  engaged 
in  city-by-city  allocations  (still  uncompleted,  still  secret.) 


12 


Topics  & Trends  of  TV  Trade:  No  shortage  of  TV 

antennas  is  likely  this  year — but  some  ingenious  substi- 
tutes for  aluminum  may  find  acceptance  toward  end  of 
1952,  if  TV  production  is  high.  That’s  the  word  from  9 
producers  representing  some  114  U.  S.  antenna  manufac- 
turers at  meeting  with  NPA  Feb.  12.  They  indicated  that 
far  from  being  scarce,  TV  antennas  now  are  practically  a 
drug  on  the  market. 

Dealers  and  the  public  have  refused  to  accept  an- 
tennas made  from  substitutes  so  long  as  conventional-type 
antennas  are  still  available,  antenna  men  explained.  Some 
even  suggested  that  NPA  should  issue  conservation  order 
limiting  industry  to  certain  standards  to  eliminate  com- 
petitive disadvantage  suffered  by  manufacturers  who  em- 
ploy conservation.  Substitutes  which  have  been  used  in- 
clude wood  masts  and  crossbars,  plastics,  fiberglass  and 
steel.  NPA  said  no  such  order  is  contemplated. 

Antenna  manufacturers  estimated  1952  demand  for 
their  product  at  8-11,000,000,  on  basis  of  replacement  an- 
tennas for  half  4-5,000,000  sets  installed  before  1950  plus 
6-8,000,000  antennas  for  new  sets  (although  NPA  estimates 
only  3-4,000,000  TV  sets  can  be  produced  this  year).  They 
gave  these  statistics  on  TV  antenna  production:  60%  are 
built  for  outside  installation,  30%  indoor,  10%  for  in- 
corporation within  TV  sets. 

Growing  popularity  of  TV  in  fringe  areas  is  compli- 
cating manufacturers’  materials  problems,  they  said,  since 
2-5  bays  generally  are  required  for  good  reception. 

Conservation  measures  discussed  included  limiting  use 
of  tubular  aluminum  to  components  (thus  excluding 
masts) ; reduction  of  elements’  diameter  and  wall  thick- 
ness; 2 (4 -lb.  limit  on  aluminum  per  bay.  Two  manufac- 
turers reported  they  are  substituting  plated-steel  stamp- 
ings for  aluminum  foundry  castings.  Another  said  that 
standardization  of  his  product  has  cut  his  materials  waste 
from  7%  to  0.1%  and  cut  his  aluminum  usage  from  aver- 
age 3.1  lbs.  per  antenna  to  less  than  one  pound. 

Leon  Golder,  chief  of  radio  & TV  receiver  section, 
NPA  Electronics  Div.,  presided  at  meeting  attended  by: 
Girard  Burggraf,  Elrob  Mfg.  Co.;  L.  H.  Finneburgh, 
Finney  Co.;  Nat  Louis,  Louis  Bros.;  Harry  Pomeroy,  R.  D. 
& Harry  Pomeroy;  J.  L.  Wade,  Trio  Mfg.  Co.;  Walter  L. 
Schott,  Walter  L.  Schott  Co.;  Milton  Spirt,  Spirling  Prod- 
ucts; Herbert  H.  Brown,  Technical  Appliance  Co.;  George 
A.  McAllister,  Ward  Products  Corp. 

* * * * 

Tele-tone  plant  in  Elizabeth,  N.  J.,  now  involved  in 
bankruptcy  proceedings  (Vol.  8:5-6),  reopened  this  week 
to  permit  completion  of  work  on  3000  TV  sets  for  which 
there  were  firm  orders.  Counsel  for  Tele-tone,  A.  Halsey 
Cowan,  of  Wilzin  & Halpern,  said  factors  contributing  to 
firm’s  troubles  were  general  market  conditions,  labor  prob- 
lems and  financial  difficulties  of  West  Coast  distributor 
which  he  said  owes  Tele-tone  some  $400,000.  Tele-tone 
lost  $2,000,000  in  1951,  at  end  of  which  its  liabilities  stood 
at  $2,714,000,  assets  $2,306,000. 

Regal  Electronics  Corp.  offering  7 models,  own  brand, 
prices  including  tax,  optional  warranty  extra:  17-in.  sets 
are  mahogany  table  $199.50,  open-face  console  $217.50, 
blonde  $229.50;  20-in.  are  mahogany  table  $240,  open-face 
mahogany  $260;  other  sets  are  21-in.  console  $299.50  and 
24-in.  open-face  $397.50. 

Inclusion  of  tax  and  warranty  in  advertised  TV  set 
price  is  urged  by  90.3%  of  dealers  in  partially  completed 
NARDA  survey.  Of  550  responses,  4.3%  want  warranty 
only  included,  3.1%  tax  only,  2.3%  neither. 

Crosley  this  week  reduced  prices  $20  each  on  four 
17-in.  consoles,  which  now  list  for  $270,  $290,  $300  and 
$320,  tax  included;  warranty  is  $7  extra. 


CURIOUSLY  ENOUGH,  there  were  shipments  of  some 
TV  receivers  last  year  into  states  (like  Idaho,  Mon- 
tana, Nevada,  North  Dakota,  Oregon,  Wyoming)  still  far 
removed  from  telecasting  operations  and  remote  from  con- 
sistent TV  signals.  That’s  one  of  interesting  facets  of 
RTMA’s  all-industry  estimate  of  TV  set  sales  to  dealers, 
state-by-state  and  county-by-county,  released  this  week, 
covering  the  52  weeks  ended  Dec.  28,  1951. 

Report  shows  there  were  shipments  to  every  state, 
totaling  5,095,563,  compared  with  7,068,000  in  1950.  The 
1951  production  figure  was  5,384,798  (Vol.  8:5).  The  differ- 
ence, RTMA  explains,  is  accounted  for  by  the  delay  in  dis- 
tribution of  sets  by  the  manufacturers.  County-by-county 
tabulation  of  shipments  (35  pp.)  is  available  from  RTMA 
to  bona  fide  inquirers;  the  state-by-state  count  follows: 


State  Total 

Alabama  41,938 

Arizona 12,561 

Arkansas  8,681 

California  437,172 

Colorado  64 

Connecticut  122,815 

Delaware  15,796 

District  of  Columbia  59,561 

Florida  51,305 

Georgia 65,828 

Idaho  52 

Illinois  350,643 

Indiana  160,176 

Iowa 85,702 

Kansas 24,513 

Kentucky 61,284 

Louisiana 27,715 

Maine 5,019 

Maryland  95,492 

Massachusetts  231,755 

Michigan  281,515 

Minnesota 78,094 

Mississippi 6,525 

Missouri 151,188 

Montana 123 


State  Total 

Nebraska 45,301 

Nevada  122 

New  Hampshire  15,848 

New  Jersey 237,171 

New  Mexico 4,225 

New  York 776,419 

North  Carolina 80,158 

North  Dakota  _ 42 

Ohio 475,043 

Oklahoma  45,717 

Oregon 40 

Pennsylvania 540,489 

Rhode  Island 38,241 

South  Carolina 18,349 

South  Dakota 922 

Tennessee  47,918 

Texas 123,952 

Utah 22,673 

Vermont 3,062 

Virginia 71,920 

Washington  55,412 

West  Virginia 30,331 

Wisconsin 86,614 

Wyoming 77 


TOTAL 5,095,563 


Five  New  York  TV-radio-appliance  dealers  with  9 
stores  have  merged  to  form  Good  Neighbor  Stores  Inc., 
552  Fifth  Ave.,  Brooklyn,  which  they  claim  will  represent 
annual  volume  of  $10,000,000,  put  them  in  fourth  or  fifth 
chain  position,  enable  them  to  buy  and  sell  more  effectively. 
Officers,  one  from  each  company:  Martin  Schoenfeld, 
Schoenfeld  Electric  Co.,  president;  Arthur  Swire,  Swire 
Bros.  Inc.,  v.p.;  Emmanuel  Y.  Perlman,  Perlman  Pianos 
Inc.,  secy.;  Jules  Brecher,  Lincoln  Co.,  treas.;  Benjamin 
Zises,  asst,  treas. 

Tighter  TV-set  ad  policy  has  been  started  by  Louisville 
Courier- Journal  & Times  (WHAS-TV),  similar  to  action 
taken  by  Milwaukee  Journal  and  others  (Vol.  7:43).  New 
rules  require  that  all  ads  must:  (1)  Contain  accurate  and 
explicit  descriptions.  (2)  Carry  price  next  to  set  illus- 
tration. (3)  Use  exact  illustrations,  year,  model,  brand 
with  each  set.  (4)  State  whether  equipment  shown  is 
standard.  (5)  State  only  actual  price.  (6)  State  any  ad- 
ditional charges  for  warranty,  tax,  service  contract,  an- 
tenna, etc.  (7)  Refrain  from  “No  Money  Down”  claims 
unless  phrase  is  qualified  “adjacently”  to  mean  trade-in 
equals  down  payment.  (8)  Make  guarantees  specific. 

TV  “$1  sales”  case  against  Electrical  Center,  Wash- 
ington retailer  (Vol.  7:45,51),  was  ended  this  week  when 
Federal  Trade  Commission  accepted  consent  settlement. 
Dealer  agreed  not  to  advertise  falsely  that  purchase  of  TV, 
radio  or  appliance  at  regular  price  entitles  customer  to 
buy  for  $1,  another  article  “of  same  kind  and  value.” 

TV  receiver  advertising  in  newspapers  led  radio  ads 
by  11-1  last  year,  Advertising  Checking  Bureau  reports  in 
survey  of  49  TV  cities.  Combined  TV-radio  newspaper 
lineage  dropped  slightly — from  78,762,000  in  1950  to  78,- 
323,000  in  1951.  Bureau  says  about  75%  of  TV-radio  ads 
were  inserted  by  dealers,  25%  by  manufacturers. 

Standard  Coil  Products  Co.  acquisition  of  General  In- 
strument Corp.  (Vol.  8:5)  due  to  be  effected  about  May  1. 


13 


SHORTAGES  OF  TV-RADIO  receiving  tubes  are  not  in 
prospect,  barring  further  curtailments  of  materials. 
That’s  general  opinion  of  tubemakers,  whom  we  queried  for 
their  opinions  last  week  when  trade  reports  were  current 
that  such  shortages  were  in  the  offing.  We  asked  for  state- 
ments from  all  12  makers  of  receiving  tubes  (TV  Factbook 
No.  lb).  The  9 largest  replied,  of  whom  only  one  thought 
there  might  be  shortages.  Gist  of  their  comments: 

Canadian  Marconi  Co.  (S.  M.  Finlayson) : “Although 
from  our  information  there  may  be  some  shortage  in  the 
supply  of  tubes  in  this  country  in  the  latter  half  of  this 
year,  we  do  not  at  the  moment  consider  that  it  will  be  a 
severe  one  and,  in  any  event,  the  shortage  is  likely  to  be 
limited  to  a few  types.” 

GE  ( J.  M.  Lang) : “In  my  opinion,  a shortage  of  TV 
and  radio  receiving  tubes  will  result  only  if  material  is  not 
available.  I believe  there  is  adequate  manufacturing  ca- 
pacity in  the  country  to  take  care  of  current  needs.” 

Hytron  (L.  H.  Coffin) : “It  is  possible  that  there  may 
be  a shortage  of  the  more  popular  TV  and  radio  receiving 
types  [because]  some  vital  materials  (such  as  nickel)  used 
in  tube  manufacture  are  in  short  supply  due  to  govt,  re- 
strictions [and]  a growing  demand  for  receiving  tubes  is 
predicted  by  the  military  . . . The  tube  industry  is  just  be- 
ginning to  feel  the  tremendous  demand  for  replacement 
receiving  tubes  in  TV  receivers.  Because  of  the  relatively 
large  number  of  tubes  in  the  average  TV  receiver,  this  TV 
replacement  demand  is  a much  greater  factor  than  radio 
tube  replacements  have  been.” 

National  Union  (Kenneth  C.  Meinken):  “I  cannot  fore- 
see any  tube  shortage  in  the  year  1952,  thinking  strictly  of 
commercial  radio  and  TV  and  not  of  military  types.”  Mr. 
Meinken  says  that  there  are  enough  productive  facilities; 
that  industry  has  developed  conservation  and  substitution 
methods;  that  tube  requirements  for  the  military  have  been 
proceeding  at  such  snail’s  pace  that  they’re  not  curtailing- 
commercial  production. 

RCA  (L.  S.  Thees):  “There  is  no  general  shortage  in 
x-eceiving  tubes  at  this  time.  A cei’tain  few  critical  TV 
types  may  be  in  short  supply  from  time  to  time,  but  based 
on  average  estimates  of  industry  leaders  of  about  4,400,000 
TVs  and  10,000,000  radios  in  1952,  and  current  indications 
of  material  availability,  there  should  be  no  shortage. 
However,  if  there  is  a substantial  increase  in  TV-radio 
production,  a real  shortage  could  develop.” 


Sylvania  (C.  A.  Haines):  “We  do  not  believe  there  will 
be  any  great  shortage  of  any  regular  receiving  tube  types, 
providing  industry  continues  to  get  its  pi’esent  allocation  of 
critical  materials.  However,  there  is  a shoi’tage  of  special 
and  odd  type  tubes  that  may  continue  for  some  time.” 

Tung-Sol  (R.  E.  Carlson):  “While  the  material  situa- 
tion for  TV  and  radio  receiving  tubes  varies  from  week  to 
week,  in  general  I think  the  industry  is  doing  a pretty  good 
job  and  it  is  my  personal  opinion  that  there  will  be  no 
over-all  shoi’tage.” 

The  one  respondent  who  asked  that  his  name  and  com- 
pany’s identity  be  not  divulged  simply  wrote:  “There  could 
well  be  a shortage  of  a few  types  of  receiving  tubes  as  well 
as  some  of  the  larger  tubes,  but  in  general  it  appears  there 
will  be  plenty  of  tubes  for  both  new  sets  and  for  replace- 
ment, assuming  no  shortage  of  matei’ials.” 

Much  the  same  thought  was  contained  in  response  from 
spokesman  for  Philco’s  Lansdale  tube  subsidiary:  “It  is  our 
belief  that  there  is  plenty  of  tube  capacity  with  more  being 
added  every  month.  We  also  believe  that  material  short- 
ages  in  the  set  industry  will  probably  limit  production  at 
least  equal  to  similar  limitations  in  the  tube  industry. 
Therefore,  pei’haps  these  2 items  will  be  in  balance  so  that 
set  manufacturers  will  not  have  too  serious  tx-ouble  in  ob- 
taining the  tubes  they  need.”  This  respondent  added,  how- 
ever, that  there  is  “potential  danger”  in  that  “we  are  con- 
tinually faced  with  shortages  of  tungsten,  copper,  nickel 
and  nickel  substitutes,  particularly  nickel  and  copper.” 

a*:  * * % 

NPA  polled  distributors  in  January,  found  spot  shoi’t- 
ages  of  various  tube  types,  principally  little-used  types 
(Vol.  7:50).  Such  shortages  wex’e  said  to  be  caused  chiefly 
by  fact  there’s  not  enough  demand  to  require  tubemakers 
to  px-oduce  them  continually,  so  that  they  turn  them  out  in 
batches  according  to  demand.  In  x'ecent  months,  manufac- 
turers apparently  have  been  more  cautious  about  starting 
up  runs  of  lessex’-used  types. 

Most  tubes  considered  “short”  in  NPA  sux-vey  weren’t 
TV  tubes.  They  were  pi’incipally  metal  tubes  not  used  in 
TV  to  any  great  extent;  also  “loktals”  or  lock-in  tubes  used 
principally  in  portable  X’adios,  and  vax’ious  old-fashioned 
types.  One  NPA  executive  said  there’s  mox’e  likely  to  be 
shoi’tage  of  CR  tubes  than  receiving  tubes,  if  manufactur- 
ers should  continue  producing  sets  at  last  year’s  5,300,000- 
plus  rate  (Vol.  8:5). 


Trade  Personals:  Raymond  W.  Saxon,  aide  to  RCA 

Victor  consumer  products  v.p.  J.  B.  Elliott,  named  gen. 
sales  mgr.,  home  instrument  dept.,  Allen  B.  Mills  becoming 
mgr.  of  merchandising  div.,  and  H.  M.  Bundle  heading 
newly  created  new  product  development  div.  . . . C.  A. 
Haines,  Sylvania  v.p.  formerly  in  charge  of  radio  & pic- 
ture tub  div.,  named  director  of  new  executive  dept,  to 
supei-vise  planning  of  plant  expansion;  Matthew  D.  Burns 
succeeds  him  in  charge  of  tube  div.  . . . Alexander  G. 
Evans,  recently  with  Pittsburgh  Coke  & Chemical  Corp., 
named  asst,  national  sales  mgr.,  DuMont  receiver  sales 
div.;  P.  S.  Rinaldi  promoted  to  asst,  mgr.,  instrument  div.; 
G.  Robert  Metzger,  engineering  mgr.;  Emil  G.  Nichols, 
technical  sales  mgr.;  Melvin  B.  Kline  and  Wm.  G.  Fockler, 
asst,  engineering  mgrs.  . . . Leslie  E.  Woods,  Raytheon  di- 
rector of  industrial  relations,  named  member  of  New  Eng- 
land Labor-Management  Committee  for  Defense  Man- 
power by  Secy,  of  Labor  Tobin  . . . David  J.  Hopkins 
named  president,  Emerson  West  Coast  Distributing  Corp., 
factory-owned;  S.  J.  Cooper,  v.p.  & gen.  mgr.;  James  D. 
Lane,  secy.;  John  DeGolia,  treas.  . . . Newell  L.  Webster 
succeeds  late  Dan  True  as  Spax-ks-Withington’s  Boston  dis- 
trict I’epresentative  . . . George  Avakian  appointed  dii’ec- 
tor  of  new  popular  LP  dept.,  Columbia  Records  Inc. 


Success  of  FM  promotion  campaign  sponsored  by 
NARTB  and  RTMA  (Vol.  7:46, 50, 52)  was  indicated  in 
Feb.  15  x’eport  of  first  results  from  North  Carolina  test. 
Figures  showed  14  of  18  distributors  shipped  2376  sets  to 
dealers  first  3 weeks  of  drive.  NARTB’s  FM  director  J.  H. 
Smith  Jr.  returned  from  4-week  sux-vey  of  Noi-th  Cai’olina 
and  Wisconsin,  reported  best  availability  of  FM  sets  for 
sevex-al  years.  Wisconsin  figures  ai’e  expected  soon.  FM 
promotion  campaign  in  District  of  Columbia  starts  March  1. 

Handy,  compact  economic  reference  maternal  is  con- 
tained in  newly  issued  11th  edition  of  663-page  Economic 
Almanac,  published  by  National  Industrial  Conference 
Board,  247  Park  Ave.,  New  York  ($5).  Subjects  include 
communications  (TV-set  production  and  distribution,  tele- 
phones, etc.),  population,  resources,  labor  force,  prices,  sav- 
ings, national  wealth,  consumption  and  standard  of  living, 
manufacturing,  trade,  govt,  agencies,  glossary  of  business 
terms,  etc. 

Sonora,  planning  to  resume  own  trade  name  (Vol.  8:6), 
now  producing  private-label  sets  for  Montgomei’y  Ward, 
Firestone,  et  al.,  at  Chicago  plant. 

Robert  M.  Macrae  mgr.  of  new  RCA  Victor  regional 
distribution  office,  200  Berkeley  St.,  Boston,  opened  Feb.  18. 


14  - 


Telecasting  Notes:  “Guaranteed  time”  periods  for  na- 
tional spot  programs,  available  just  as  option  time  is  avail- 
able for  network  shows,  is  proposed  in  presentation  by 
biggest  rep  firm,  Katz,  being  laid  before  its  19  stations  at 
Chicago  meeting  Feb.  16-17.  Among  its  arguments  favor- 
ing spot  in  TV — throwing  gauntlet  down  to  networks: 
advertiser  need  take  no  “must”  stations;  greater  choice  of 
stations;  time  safeguarded  from  network  preemption; 
better  picture  quality  [than  kine] ; better  program  produc- 
tion at  lower  cost,  including  use  of  Hollywood  talent  on 
films;  advertiser  control  of  own  program  properties;  lower 
rates  than  network;  higher  payments  to  stations  ...  If 
Katz  idea  clicks,  networks,  which  already  have  own  spot 
and  film  depts.,  seen  certain  to  enter  field  competitive  with 
reps,  as  they  now  do  in  representation  field.  Katz  mean- 
while servicing  own  stations  with  own  catalog  of  film  pro- 
grams available  for  sponsorship  by  national  spot  adver- 
tisers . . . Baltimore’s  WAAM,  which  recently  granted 
$10,000  to  Johns  Hopkins  to  help  its  TV  projects,  including 
the  Johns  Hopkins  Science  Review  on  DuMont,  has  set  up 
annual  “WAAM  Fellowship”  amounting  to  $4500-$6000, 
providing  that  “one  mature  person  of  high  standing  and 
currently  active  in  TV  may  have  9 months  free  from  pro- 
fessional duties  to  pursue  special  studies  which  will  add 
to  his  effectiveness  when  he  returns  to  his  regular  work.” 
Application  blanks  are  available  from  Johns  Hopkins  U, 
Baltimore,  must  be  filed  by  May  15  . . . Lots  of  blarney — 
that  talk  of  “microwaving”  telecasts  of  Queen  Elizabeth’s 
coronation  to  U.  S.;  transatlantic  TV  is  still  long  way  off, 
requiring  elaborate,  costly  and  untried  system  of  relays 
via  aircraft  flying  at  “line-of-sight”  intervals  over  ocean 
to  do  same  kind  of  complicated  job  as  AT&T  transconti- 
nental microwave  system  of  108  relay  stations  . . . CBS 
definitely  revealed  as  stockholder  in  Bing  Crosby  Enter- 
prises, percentage  undisclosed  . . . All  home  games  of  Los 
Angeles  Angels  and  Hollywood  Stars,  180  in  all,  signed  by 
KHJ-TV  for  reported  $150,000  . . . Harold  Lloyd  sues  NBC 
for  $250,000,  KTTV  for  $50,000,  in  Los  Angeles  Federal 
court,  claiming  unauthorized  use  of  old  film  Safety  Last . . . 
Lord’s  Day  Alliance  of  Pennsylvania  has  complained  to 
FCC  against  TV-radio  advertising  of  Sunday  sales  in 
Philadelphia  . . . WNBF  & WNBF-TV,  Binghamton,  N.  Y., 
buys  3-story,  21,000-sq.  ft.  building  for  $100,000,  which 
will  pei-mit  expansion  and  also  be  occupied  by  Clark  Asso- 
ciates Inc.,  ad  agency  owning  stations  . . . Biltmore  Theatre, 
on  W.  47th  St.,  N.  Y.,  leased  by  CBS  for  685-seat  TV  studio. 


Seven  applications  for  new  TV  stations  this  week,  all 
for  vhf,  indicate  eagerness  of  new  enterprise  to  get  going, 
for  they  may  have  to  amend  requested  facilities  (as  will 
good  share  of  the  496  applicants  now  pending)  after  FCC 
releases  its  proposed  new  channel  allocations  and  rules. 
This  week’s  applicants:  KLX,  Oakland  (Cal.)  Tribune, 
owned  by  U.  S.  Senator  Wm.  F.  Knowland  and  family, 
seeking  Channel  No.  2;  WVJS,  Owensboro,  Ky.,  No.  10; 
Minnesota  Television  Public  Service  Corp.,  St.  Paul, 
headed  by  builder  Robert  Butler,  ex-Ambassador  to  Cuba 
and  Australia,  No.  11;  WJHL,  Johnson  City,  Tenn.,  No. 
11;  WCYB,  Bristol,  Va.,  No.  5;  WBLK,  Clarksburg,  W. 
Va.,  No.  12;  WSAU,  Wausau,  Wis.,  No.  7.  [For  further 
details,  see  Addenda  H-E  herewith;  for  listing  of  all  ap- 
plicants to  date,  see  TV  Factbook  No.  lb  and  Addenda.] 

Urging  lift  of  5-station  limit  (Vol.  8:1-2),  DuMont  this 
week  joined  NBC,  ABC  and  Fort  Industry  Co.  (Storer  sta- 
tions). DuMont’s  petition  to  FCC  differs  from  others  in 
that  it  px-oposes  limit  of  8 stations — rather  than  7 or  indefi- 
nite number — with  vhf  to  be  limited  to  5.  FCC  reports 
that  a few  stations  have  filed  informal  objection  to  lift- 
ing ceiling. 


Colorado’s  Senator  Johnson,  chairman  of  powerful 
Committee  on  Interstate  & Foreign  Commerce,  doesn’t  like 
fact  “this  year  for  the  first  time  networks  are  treating  all 
candidates  for  office  as  clients  and  are  not  considering  any 
public  speeches  as  public  service  programs.”  Though  that 
isn’t  exactly  accurate  estimate  of  situation — for  public 
figures  as  distinguished  from  active  candidates  are  still 
invited  to  appear  on  public  service  shows — Johnson  told 
WAAM’s  TV  seminar  in  Baltimore  this  week:  “This  year 
the  telecaster  will  hand  the  candidate  the  rate  card  and 
say,  ‘If  you  want  to  make  a speech,  brother,  get  out  your 
checkbook.’  ” Hint  that  he  may  be  thinking  of  introducing 
bill — or  at  least  exerting  “moral  force”  of  his  office — to 
require  free  time  for  candidates  may  be  contained  in  his 
next  remarks:  “Voters  like  to  know  their  candidates. 

Other  things  being  equal,  the  candidate  financially  able 
to  use  TV  will  have  a distinct  advantage  over  the  non- 
user. It  follows  then  that  only  the  wealthy  or  persons 
financed  by  pressure  groups  or  by  special  interests  can  af- 
ford to  seek  public  office.  An  interesting  question  arises 
whether  or  not  some  time  should  not  be  made  available  to 
candidates  free  of  charge  in  the  public  interest  . . . ” 

Only  26  of  the  108  TV  stations  in  U.  S.  aren’t  yet  mem- 
bers of  NARTB-TV,  yet  many  are  expected  to  subscribe 
to  Code  of  Practices  for  Television  Broadcasters  that  goes 
into  effect  March  1 (see  story,  p.  3,  for  full  text  of  code, 
see  TV  Factbook  No.  lb)-  With  all  networks  and  their 
own  stations  now  enrolled,  these  are  the  non-members : 
WPIX,  New  York;  WFIL-TV,  Philadelphia;  WMAL-TV 
& WTOP-TV,  Washington;  WBKB  & WGN-TV,  Chicago; 
WNAC-TV  & WBZ-TV,  Boston;  WBEN-TV,  Buffalo; 
KDYL-TV  & KSL-TV,  Salt  Lake  City;  KHJ-TV  & KLAC- 
TV,  Los  Angeles;  KRON-TV,  San  Francisco;  KOB-TV, 
Albuquerque;  WAFM,  Birmingham;  WDAF-TV,  Kansas 
City;  WICU,  Erie;  WKTV,  Utica;  WNHC-TV,  New 
Haven;  WMBR-TV,  Jacksonville;  WOI-TV,  Ames,  la.; 
WOAI-TV,  San  Antonio;  WLTV,  Atlanta;  WOOD-TV, 
Grand  Rapids;  WTVN,  Columbus. 

Havana’s  third  outlet,  being  built  on  Channel  2 by 
Radiotelevision  El  Mundo,  S.A.  (see  TV  Factbook  No.  lb), 
should  be  ready  to  begin  transmissions  in  May  or  June, 
using  20-kw  visual  temporarily  and  later  boosting  to 
70-kw,  according  to  Ventura  Montes,  technical  director. 
Coincidentally,  Channel  3 outlet  is  to  be  built  in  Santa 
Clara,  which  will  also  serve  as  relay  to  Santiago,  linked 
by  what  Mr.  Montes  says  will  be  first  microwave  system  in 
Latin  America,  with  outlets  in  Matanzas,  Las  Villas  & 
Pinar  del  Rio.  New  firm  includes  Angel  Cambo,  auto 
distributor  and  a founder  of  Circuito  CMQ,  president; 
Amadeo  Barletta,  publisher  of  El  Mundo;  Amadeo  Barletta 
Jr.,  publisher  of  English-language  Havana  Herald;  Hu- 
mara  & Lastra,  RCA  distributor.  Equipment  is  RCA. 

Cincinnati  Times-Star,  controlled  by  Taft  family  and 
owner  of  WKRC  & WKRC-TV,  which  in  turn  owns  20%  of 
WBIR,  Knoxville,  has  purchased  Cincinnati  Enquirer  for 
$7,500,000  from  estate  of  late  John  R.  McLean,  subject  to 
court  approval.  Sen.  Taft  and  his  brother,  Charles  P., 
along  with  cousin  Hulbert  Taft  (editor)  and  Hulbert  Taft 
Jr.  (TV-radio  mgr.),  are  major  stockholders  in  Times-Star. 
At  one  time  there  were  negotiations  with  Avco  Mfg.  Corp. 
(Crosley)  for  purchase  of  the  Enquirer,  embracing  plans 
to  make  FCC  Chairman  Wayne  Coy  the  publisher,  but  they 
fell  through. 

Millionaire  oilman  Glenn  H.  McCarthy,  owner  of  Hous- 
ton’s KXYZ  and  of  famed  Shamrock  Hotel  and  applicant 
for  TV  there,  reports  that  Guatemala  has  granted  him  TV 
rights  in  that  country.  He  plans  to  have  first  station  op- 
erating in  Guatemala  City  in  about  8 months,  initial  invest- 
ment running  $1,500,000,  equipment  ordered  from  RCA. 
Concession  also  gives  him  rights  to  retail  TV  receivers. 


Wl 


th  Electronics  t/  Reports 


MARTIN  COREL’S 


AUTHORITATIVE  NEWS  SERVICE 
OF  THE 

VISUAL  BROADCASTING 
AND  ALLIED  ELECTRONICS 
ARTS  AND  INDUSTRY 


PUBLISHED  WEEKLY  BY  RADIO  NEV$ 


WASHINGTON  5,  D.C.  • 

m 

FEB  ^ 5 


TELEPHONE  STERLING  1755  . 

1952  February  23 , 


VOL  . 8,  No.  8 

1952 


' Meaning  of  RTMA  Post-Freeze  Figures,  page  1. 
In  this  J Questions  Raised  as  Coy  Quits  FCC,  page  1. 
Issue:  Shape  of  TV  Allocations  Left  by  Coy,  page  3. 

. Ban  on  Home  Color  TV  Sets  to  Continue,  page  U- 


Station  Building — Crisis  May  Be  Over,  page  h. 
Paramount  Probe  Drones  Into  6th  Week,  page  5. 
RTMA’s  Estimate  of  New  TV  Markets,  page  8. 
TV  Trade  Appears  to  Be  Steadying,  page  8. 


MEANING  OF  RTMA  POST-FREEZE  FIGURES:  You*!!  be  able  to  see  for  yourself  how  RTMA's 
freeze  "task  force"  came  up  with  its  estimates  of  station-market  growth  (Vol.  8:6) 
by  perusing  the  full  55-page  report  titled  'The  Impact  of  TV  Expansion' , now  in 
mails  to  full-service  subscribers  (a  few  left  for  others,  f irst-come-f irst-served) . 

What  should  be  abundantly  clear  is  that  estimates  involve  no  "inside  dope" ; 
that  there's  no  "secret  list"  of  stations  "all  set  to  go  after  freeze  is  over";  that 
estimates  were  derived  solely  by  taking  a set  of  assumptions  and  sticking  to  them 
despite  fact  they  produce  numbers  of  stations  which  appear  disconcertingly  precise. 

Most  uncertain  element  in  report  is  rate  at  which  CPs  will  be  granted  by 
FCC.  Committee  relied  on  Commission's  estimates,  was  told  CPs  could  be  granted  at 
rate  of  80  per  quarter  once  processing  starts  (60-90  days  after  actual  freeze  end) 

— if  Congress  appropriates  money  for  more  staff.  FCC's  most  pessimistic  estimate 
was  that  total  of  100  CPs  would  probably  be  turned  out  during  second  and  third  quar- 
ters of  1952,  20  per  quarter  thereafter. 

Where  committee  is  on  firmer  ground  is  in  estimating  amount  of  transmitting 
equipment  to  be  available,  and  time  it  takes  to  get  stations  on  air.  Throwing  all 
factors  together,  task  force  came  up  with  those  estimates  of  22  new  stations  this 
year,  in  21  new  markets,  then  64  next  year  in  59  additional  new  markets. 

But  no  one  has  slightest  idea  where  those  stations  will  be,  if  indeed  the 
"guesstimate"  is  even  close  — except  that  it's  fairly  certain  the  earlier  stations 
will  go  into  those  smaller  cities  where  competition  for  channels  is  light. 


QUESTIONS  RAISED  AS  COY  QUITS  FCC:  Who's  going  to  succeed  Wayne  Coy  as  chairman  of 
the  FCC?  Will  his  sudden  resignation  last  Thursday  (Feb.  21)  and  his  departure  from 
office  the  very  same  day,  to  join  Time  Inc,  as  of  April  1 in  "consultant  capacity," 
further  delay  ending  of  the  41-month-old  TV  freeze? 

Just  about  everyone  in  the  industry  is  asking  those  questions  — and  the 
best  answers  at  week's  end  seemed  to  be  that: 

(1)  Coy's  successorship  is  in  laps  of  the  political  gods,  with  the  industry 
keeping  its  fingers  crossed  hoping  someone  of  real  stature  and  ability  is  appointed 
— not  a mere  party  hack. 

(2)  Coy's  departure  in  midst  of  freeze-thaw  deliberations  may  very  well 
result  in  further  delays,  though  possibly  not  too  long  ones,  while  Commission  awaits 
new  leadership;  his  intimate  knowledge  of  plans  and  staff  planners  will  be  missed. 

That's  our  sizeup  of  situation  at  this  writing,  though  on  second  point  we 
could  be  wrong  — indeed,  hope  we  are.  Commission  and  staff,  prodded  by  Congress 
and  public  opinion,  may  really  be  able  to  hold  to  schedule  now  calling  for  new  allo- 
cations and  rules  by  mid-March.  (For  latest  on  freeze,  see  p.  3. ) 

* * * * 

Coy  presumably  will  have  say  on  successorship,  though  he  disavows  this.  He 
is  taking  job  with  the  publishers  of  Time,  Life,  Fortune  and  other  magazines,  who 
avowedly  seek  to  gain  foothold  in  TV  — and  he  wants  to  stand  aloof  from  any  sem- 


COPYRIGHT  1952  BY  RADIO  NEW6  BUREAU 


2 - 


blance  of  influence.  Henry  Luce  interests  are  planning  applications  for  stations 
that  will  inevitably  be  affected  by  Commission's  current  allocations  deliberations. 

He  was  asked  by  President  Truman,  when  he  went  to  White  House  with  letter  of 
resignation,  to  suggest  possible  successor.  Certain  names  were  gone  over,  but  it's 
a toss-up  who  will  be  selected  — except  that  it's  reasonably  certain  the  new  person 
named  will  assume  chairmanship,  not  a present  member  of  Commission. 

Among  the  men  believed  to  be  on  President's  list: 

Robert  1.  Bartley,  43,  Texan,  nephew  of  Speaker  Sam  Rayburn,  currently  on 
uncle's  Capitol  Hill  staff.  He's  former  v.p.  of  old  Yankee  Network,  was  1943-47  NAB 
director  of  war  activities,  then  its  govt,  relations  man,  for  a while  on  FM  promo- 
tion. Speaker  Rayburn  has  long  eyed  an  FCC  job  for  Bartley,  is  supposed  to  have  had 
a commitment  from  the  President. 

Frank  P.  Graham,  65,  ex-president  of  U of  North  Carolina,  interim  appointee 
to  U.S.  Senate  who  failed  of  election,  currently  United  Nations  representative  in 
India  and  Pakistan  mediating  Kashmir  border  — a very  highly  regarded  public  figure. 

Justin  Miller,  63,  ex-Federal  appeals  court  judge,  now  chairman  and  general 
counsel  of  NARTB,  recently  offered  post  of  Attorney  General  when  it  appeared  McGrath 
would  resign  due  to  Dept,  of  Justice  scandals  — a job  he  had  accepted,  only  to  see 
offer  shelved.  It's  possible  President  Truman  may  feel  beholden  to  him.  He's  cur- 
rently serving  part  time  as  chairman  of  Salary  Stabilization  Board. 

Neville  Miller,  58,  onetime  mayor  of  Louisville,  ex-president  of  broadcast- 
ers' association,  now  a Washington  attorney  — and  a close  friend  of  Vice  President 
Barkley.  He's  been  approached  before,  and  like  Judge  Miller  would  be  decidedly 
persona  grata  to  all  segments  of  the  industry  for  ability  and  integrity. 

J.  Leonard  Reinsch,  43,  TV-radio  director  of  the  Cox  newspaper  interests, 
heading  its  stations  in  Dayton,  Atlanta  & Miami.  He  was  Mr.  Truman's  first  "radio 
advisor,"  is  credited  with  having  taught  President  the  techniques  of  radio  — but  he 
left  White  House  staff  before  TV  became  important  factor.  He  knows  industry  well. 

# * # * 

Any  one  of  these  or  some  hitherto  unmentioned  dark  horse  might  get  the  job. 
Meanwhile,  Republican  member  Rosel  Hyde  was  designated  acting  chairman  for  the  long 
Washington's  Birthday  weekend,  veteran  Paul  A.  Walker  taking  over  next  week. 

President  designates  chairman  from  his  party.  He  may  have  trouble  finding 
someone  to  accept  job  in  light  of  possibility  Democrats  may  not  be  in  power  at  end 
of  this  year.  As  things  stand  now,  FCC's  dominant  personality  is  Robert  F.  Jones, 
ex-Ohio  Congressman  who,  though  a Republican,  is  far  from  being  a conservative  and 
who  caused  the  industry  plenty  of  headaches  during  recent  color  imbroglio. 

Reported  move  to  get  Comr.  Frieda  Hennock  the  chairmanship  isn't  believed  to 
stand  much  chance;  she  was  nominated  for  Federal  judge  last  winter,  failed  to  get 
Senate  approval,  isn't  likely  to  relish  going  through  another  Senate  probe  ordeal. 

It  can  be  stated  that  her  elevation  would  be  far  from  popular  not  only  with  industry 
but  also  with  certain  members  on  Capitol  Hill. 

* * * * 

Suddenness  of  Coy's  resignation  took  his  colleagues  and  friends  by  surprise. 
Story  came  out  at  White  House  where  he  told  newsmen,  as  he  stated  in  letter  of  res- 
ignation, that  he  could  not  continue  in  $15,000  job  because  "my  meager  resources  are 
much  too  close  to  the  vanishing  point  for  comfort"  and  that  "it  costs  a lot  of 
money"  to  have  one  son  in  college  and  another  in  prep  school. 

He  asked  to  be  relieved  immediately  "so  I can  negotiate  for  a good  job  in 
private  life."  He  told  newsmen  he  had  good  idea  what  job  was,  but  didn't  feel  free 
to  close  negotiations  while  on  FCC.  He  left  for  New  York  same  day  with  his  personal 
attorney,  Philip  G.  Loucks,  to  sign  contract  with  Time  Inc.  It's  reported  his  job 
will  pay  845,000  a year,  plus  other  emoluments. 

Story  went  rounds  first  that  he  was  joining  CBS,  stemming  probably  from  his 
close  personal  friendship  with  Frank  Stanton.  But  rumor  was  quickly  denied,  under- 
standably, for  he  could  hardly  join  firm  for  whose  color  system  he  had  plumped  so 
hard  against  opposition  of  virtually  entire  TV  industry  — an  opposition  that  kept 


- 3 - 

his  administration  embroiled  much  of  the  time  since  he  became  chairman  in  1947  and 
FCC  imposed  freeze  in  1948. 

Though  at  odds  with  most  of  manufacturing  industry,  including  TV-radio  trade 
at  all  levels,  Coy  was  highly  popular  with  FCC  staff  and  made  host  of  friends  during 
years  in  public  office  here  that  included  wartime  tour  of  duty  at  White  House  as  one 
of  President  Roosevelt's  "young  men  with  a passion  for  anonymity." 

Letter  from  President  Truman  praised  him  warmly  for  acquitting  his  job  with 
"the  patience  of  Job  and  the  wisdom  of  Solomon,  as  well  as  judicial  balance,  tact, 
discretion,  integrity  and  common  sense."  And  Colorado's  Senator  Johnson  arose  in 
Senate  Feb.  21  to  regret  his  resignation  and  praise  him  in  highest  terms. 

SHAPE  OF  TV  ALLOCATIONS  LEFT  BY  COY:  Huge  question  mark  was  stamped  on  FCC's  pros- 

pective freeze-ending  decision  with  Chairman  Coy's  startling  resignation  this  week. 
At  Commission  there's  feeling  Coy's  absence  won't  have  damaging  effect  on  timing  of 
decision  or  on  actual  nature  of  decision  itself. 

It  is  conceded  nevertheless  that  delays  and  major  changes  can  occur  — par- 
ticularly if  strong  new  chairman  with  novel  ideas  is  installed  immediately. 

But  if  there's  substantial  hiatus  until  new  man  takes  office,  acting  chair- 
man Paul  Walker  might  well  move  things  faster  than  if  Coy  were  there.  Comr.  Walker 
is  noted  for  his  brusqueness,  his  readiness  to  slam  down  gavel  and  bring  things  to 
vote  — as  opposed  to  Coy's  habit  of  letting  people  wear  themselves  out  talking,  a 
frequently  unrewarding  practice. 

Also  lending  some  hope  that  no  great  delays  may  develop  is  fact  that  Comr. 
Walker  is  more  inclined  to  keep  check-rein  on  general  counsel  Benedict  Cottone,  who 
has  number  of  misgivings  regarding  staff  recommendations  on  procedures  for  handling 
applications  after  the  freeze.  Coy  has  generally  given  Cottone  sympathetic  ear. 
Procedures  will  be  presented  to  Commission  next  week,  could  be  decided  quickly. 

Coy  hasn't  held  controlling  vote  on  most  allocations  issues  so  far,  and 
Walker  has  generally  voted  with  majority  — further  evidence  generating  hope  that 
a reasonably  quick  decision  may  yet  be  forthcoming. 

Where  Coy's  resignation  does  leave  FCC  in  hole,  on  other  hand,  is  in  fact  he 
has  kept  everything  "tentative"  so  far,  never  bringing  matters  to  an  ultimate  vote. 
This  had  virtue  of  keeping  Commission  moving,  but  it  now  leaves  dangerous  condition 
wherein  weak  leadership  might  permit  members  to  fly  off  in  all  directions  when  chips 
are  finally  down. 

* * * * 

As  matters  now  stand.  Commission  has  been  through  virtually  everything  but 
procedures.  When  procedures  are  wrapped  up,  plan  is  to  go  through  entire  decision 
from  beginning,  for  last  time.  Before  Coy  left,  thinking  was  that  entire  package 
could  be  released  "sometime  in  March"  — probably  near  end. 

Coy  estimated  mid-March  during  speeches  in  Muncie  and  Ft.  Wayne  this  week, 
reiterating  his  belief  that  only  10-20  stations  would  actually  get  on  air  this  year. 

Coy  also  defended  Commission  for  taking  so  long  on  freeze.  "My  opinion  is," 
he  said,  "that  the  3%  years  the  Commission  has  devoted  to  laying  the  foundation  for 
our  new,  improved  and  expanded  national  system  of  TV  has  been  well  spent.  I'm  proud 
of  the  gruelling  work  and  long  hours  the  Commission  and  its  staff  have  devoted  to 
this  task... It  would  have  been  craven,  it  would  have  been  folly  to  have  rigged  up  a 
jerry-built  plan  and  sacrificed  integrity  for  speed." 

Most  important  broad  aspects  of  FCC's  forthcoming  plan  are  generally  known. 
Whether  they  will  emerge  in  the  final  document,  now  that  Coy's  gone,  remains  to  be 
seen.  The  basic  principles: 

(1)  Co-channel  vhf  spacings  of  170  miles  in  Zone  1 (Eastern  U.S.  to  about 
Mississippi),  190  miles  in  Zone  2 (Mississippi  to  West  Coast),  220  miles  in  Zone  5 
(Gulf  area  including  Florida  and  Southeast  Texas).  U.S.  allocations  near  Mexican 
border  rejuggled  to  our  advantage,  now  that  Mexico's  consent  has  been  obtained. 

(2)  Power  ceilings  of  100  kw  for  Channels  2-6,  316  kw  for  Channels  7-13, 

1000  kw  for  uhf.  Antenna  ceiling  near  2000  ft.  in  all  zones,  with  few  exceptions. 

(3)  Educational  reservations  to  remain  fairly  close  to  those  proposed  in 


- 4 - 

plan  issued  last  year  (TV  Allocations  Report,  Vol.  7:12),  though  Comr.  Hennock  has 
continued  to  kick  up  fuss  in  meetings  to  get  more  and  more. 

Applicants  may  calculate,  with  fair  accuracy,  what  channels  they  may  apply 
for,  assuming  these  factors  stick.  Next  burning  questions  — procedures  on  how  to 
apply  for  them  & when,  giving  good  indication  as  to  nature  of  probable  competition 
in  each  city  — may  be  decided  next  week. 

BAN  ON  HOME  COLOR  TV  SETS  TO  CONTINUE:  Although  final  decision  won't  be  made  until 
early  next  week,  it's  now  pretty  sure  bet  that  efforts  by  Chromatic  TV  Laboratories 
(Paramount  Pictures)  and  Sen.  Edwin  C.  Johnson  to  kill  off  NPA's  color  TV  Order  M-90 
(Vol.  8:6-7)  will  not  succeed. 

Mood  of  NPA  officials,  plus  the  flat  statement  by  Pentagon  that  electronic 
engineers  .just  can't  be  spared  for  color  work,  indicate  that  M-90  will  be  amended  or 
revised  in  this  fashion: 

(1)  It  will  ban  commercial  production  of  home  color  TV  receivers  and  compo- 
nents designed  especially  for  them.  As  before,  it  will  permit  research  and  develop- 
ment of  color  TV  as  well  as  production  of  color  receivers  for  laboratory  study. 

(2)  Commercial  production  of  non-home  type  color  TV  equipment  will  be  per- 
mitted — theatre,  industrial,  merchandising  (dept,  stores),  etc. 

(3)  To  reassure  Chromatic  and  any  other  companies  wanting  to  produce  home 
color  sets,  new  order  may  specifically  require  that  entire  issue  be  reviewed  at  a 
certain  future  date  — possibly  January  1955,  but  no  later.  If  this  provision  isn't 
in  order  itself,  same  point  will  be  stressed  by  NPA  in  statement  accompanying  order. 

Three  men  will  make  final  decisions  on  order  this  week.  They  are  DPA  chief 
Manly  Fleischmann,  NPA  administrator  Henry  Fowler,  asst,  administrator  Horace  McCoy. 
Because  of  controversial  nature  of  subject  — and  in  view  of  the  acrimony  at  Feb.  8 
TV  manufacturers'  meeting  (Vol.  8:6)  — NPA  Electronics  Div. , much  of  whose  staff  is 
from  TV-radio  industry,  has  voluntarily  stepped  out  of  policy-making  picture. 

Amended  order  can  be  expected  week  of  March  2,  if  all  goes  smoothly.  There 
is  slight  possibility  it  will  be  out  by  end  of  next  week. 

STATION  BUILDING— CRISIS  MAY  BE  OVER:  All  TV-radio  broadcast  station  construction 
and  alteration  projects  now  under  way  can  continue  — and  get  guarantee  of  enough 
materials  to  finish. 

After  freeze-end,  sufficient  steel  probably  will  be  available  to  permit  TV 
station  building  at  rate  comparable  to  FCC's  progress  in  grinding  out  CPs.  But  new 
stations  will  have  to  be  modest,  for  there'll  be  no  surplus  materials  for  some  time. 

That's  present  outlook,  based  on  actions  and  thinking  of  those  who  run  govt, 
materials  program.  Supply  of  steel  is  steadily  improving.  It's  even  likely  that 
NPA  will  permit  starts  on  new  civilian  building  in  third  quarter. 

But  no  new  starts  on  non-defense  construction  will  be  approved  in  the  second 
quarter.  However,  there's  this  good  news  for  broadcasters  who  already  have  begun 
construction  or  alteration  of  station  buildings  or  towers  with  NPA's  permission: 

They'll  get  materials  next  quarter  and  thereafter  to  finish  the  job. 

Task  of  making  allocations  for  TV-radio  station  construction  has  been  turned 
over  to  NPA's  Industrial  Expansion  Div.  (IED),  despite  fact  Construction  Controls 
Div.  (CCD)  had  already  determined  some  of  the  second-quarter  allocations.  The  ad- 
vantages of  this  move  are: 

(1)  IED  has  far  more  materials  to  allot  than  CCD,  handles  the  "more  essen- 
tial" type  of  construction. 

(2)  IED  is  maintaining  close  liaison  with  NPA  Electronics  Div. , which  will 
examine  every  station  construction  application  and  make  recommendations.  The  latter 
division  has  staff  of  electronics  experts  and  is  in  contact  with  FCC.  On  the  other 
hand,  CCD  and  Electronics  Div.  are  scarcely  on  speaking  terms. 

For  first  quarter,  NPA  through  CCD  allotted  materials  only  for  those  jobs 
which  were  20%  or  more  complete.  Beginning  in  second  quarter,  IED  will  dole  out 
materials  for  all  projects  which  are  under  way,  regardless  of  percentage  complete. 
And  if  builder  states  his  requirements  for  entire  project,  he  will  be  allotted  the 


- 5 - 

materials  he  needs  to  complete  it  without  having  to  come  back  to  NPA  each  quarter 
for  new  allotment. 

TV-radio  station  construction  applications  already  processed  by  CCD  for  the 
second  quarter  will  be  sent  to  IED  for  revision. 

Community  antenna  projects  — unlike  TV-radio  stations  — are  still  handled 
by  CCD.  But  they,  too,  will  probably  get  more  liberal  treatment  next  quarter. 

Again,  there'll  be  no  new  starts;  but  all  such  projects  now  under  way  stand  good 
chance  of  getting  materials  to  finish.  Community  antennas  may  soon  be  reclassified 
as  "industrial"  construction,  putting  them  on  par  with  stations  — and  letting  them 
reap  benefits  of  larger  self-authorization  quotas  (Vol.  7:43). 

* * * * 

Why  this  sudden  "easing  up"  on  materials  front  — coming  so  close  on  heels 
of  recent  bearish  statements  by  govt,  authorities  that  "the  worst  is  yet  to  come"? 

Standard  NPA  explanation  is  that  it's  due  to  the  "phasing  out"  of  military 
production  plans,  stretching  target  dates  far  beyond  original  goals.  Behind  it  all, 
it's  not  hard  to  speculate,  was  pressure  by  Congress  and  public  — and  Govt,  seems 
particularly  sensitive  to  this  type  of  pressure  in  a Presidential  election  year. 


MOST  MINUTE  DETAILS  of  Paramount’s  30-year 
business  history  were  rehashed  in  this  fifth  week  of 
FCC’s  movie  industry-in-TV  hearing,  as  Paramount’s  tes- 
timony slowly  neared  end.  Witnesses  were  Y.  Frank  Free- 
man, Hollywood  studio  production  chief,  and  v.p.  Austin  C. 
Keough,  an  attorney  with  intimate  knowledge  of  Para- 
mount’s anti-trust  history. 

Commission’s  intense  interest  in  Paramount  case  is 
more  apparent  than  ever,  as  FCC  counsel  probed  detail 
after  tedious  detail — all  designed  to  determine  basic  ques- 
tion: Are  Paramount  officials  likely  to  be  upright  “non- 
monopolistic”  TV  licensees  ? 

Also  indicative  of  Commission’s  interest  is  fact  that 
at  least  one  staff  member  has  recently  spent  considerable 
time  on  West  Coast,  reportedly  looking  into  Paramount 
affairs. 

It’s  likely  long-awaited  United  Paramount  Theatres 
portion  of  hearing  will  begin  next  week.  This  phase  should 
eventually  get  around  to  ABC-UPT  merger.  Paramount 
has  only  one  more  witness,  Klaus  Landsberg,  manager  of 
KTLA,  Los  Angeles.  UPT  will  then  open  its  3-part  case: 
(1)  License  renewal  of  WBKB,  Chicago.  (2)  Transfer  of 
WBKB  to  UPT  from  old  Paramount  Pictures  Inc.  (3) 
ABC-UPT  merger  (in  conjunction  with  ABC  witnesses). 
UPT  will  offer  22  witnesses,  from  president  Leonard 
Goldenson  on  down.  Adding  these  to  ABC  lineup,  this 
phase  will  take  minimum  of  2 weeks — and  possibly  longer. 

Freeman’s  testimony  this  week  related  how  Para- 
mount bought  up  theatres  in  1920’s  to  assure  showing  of 
its  pictures.  Like  pxevious  witnesses,  he  explained  and 
defended  block-booking,  pooling,  etc.  as  both  legal  and 
good  business — at  the  time.  As  for  TV,  Freeman  said  he 
just  doesn’t  know  much  about  it.  He  did  say  that  Para- 
mount movies  would  be  sold  to  TV  when  stations  could 
afford  them,  but  pointed  out  that  other  factors  would  have 
to  be  considered — particularly  restrictions  by  Screen  Ac- 
tors Guild  and  American  Federation  of  Musicians. 

Keough  summarized  all  the  531  anti-trust  cases 
against  Paramount  since  1920.  Of  these,  164  were  won  by 
Paramount  or  dismissed,  141  are  pending,  and  226  were 
lost  or  settled — for  total  of  approximately  $10,500,000. 

Other  developments:  (1)  Fred  Ford,  Commission  coun- 
sel, filed  motion  opposing  DuMont’s  petition  that  it  be 
severed  from  hearing  and  given  quick  FCC  action  (Vol. 
8:6) — as  was  expected.  Ford  said  record  was  incomplete 
in  the  case  of  3 Paramount  directors  on  DuMont  board, 
and  that  DuMont  proposal  should  first  be  given  initial 


Personal  Noies:  Randall  Jessee,  program  director  of 
WDAF-TV,  Kansas  City,  honored  for  his  part  in  aiding 
flood  refugees  last  July  by  dedication  of  city’s  new  Ran- 
dall Jessee  Community  Center  this  week  . . . Karl  Shullin- 
ger,  TV  supervisor,  Young  & Rubicam,  joins  American 
Tobacco  Co.  March  3 to  head  all  TV-radio  . . . Seymour  L. 
Adler,  from  New  York  office,  onetime  with  WLW  and  Ziv, 
named  TV-radio  representative  in  William  Morris  Agency 
Chicago  office  under  mgr.  Phil  Lampkin  . . . Frank  King, 
ex-KTTV,  Los  Angeles,  named  sales  mgr.,  KECA-TV  tak- 
ing over  former  duties  of  Robert  Laws,  now  heading  ABC- 
TV  western  div.  sales  . . . Judson  Bailey,  producer,  pro- 
moted to  CBS-TV  director  of  sports  . . . Chester  F.  X. 
Burger,  CBS-TV  news  dept.,  named  temporary  chairman 
of  new  Radio-TV  Working  Press  Assn,  of  New  York;  Fred 
Dietrich,  Telenews,  vice  chairman;  Jack  Fern,  MBS,  secy. 
. . . Don  Petty,  ex-NAB  gen.  counsel,  now  member  of  firm 
of  McClean,  Salisbury,  Petty  & McClain,  650  So.  Spring 
St.,  Los  Angeles,  formed  as  result  of  merger  of  McClean  & 
Petty  with  Stuart  M.  Salisbury  offices  . . . Minnie  Sparks, 
confidential  asst,  to  Comr.  Rosel  Hyde,  with  FCC  17  years, 
married  Nov.  9 to  John  Blake,  owner  of  KSNY,  Snyder, 
Tex.  . . . Willard  Green  leaves  NPA  Electronics  Div.  Feb. 
25  for  post  with  FCC  Technical  Assistance  Activities 
Branch  under  Mrs.  Irene  Durgin. 

Frederick  I.  Thompson,  76,  onetime  publisher  of  Mo- 
bile Register  and  Birmingham  Age-Herald,  died  in  Mobile 
Feb.  19.  He  served  from  April  1939  to  June  1941  on  FCC 
by  appointment  of  President  Roosevelt. 

Mrs.  Frederic  William  Wile  Jr.,  wife  of  the  NBC-TV 
production  v.p.,  died  in  New  York  Hospital  Feb.  21.  Be- 
sides her  husband,  she  leaves  a son  and  daughter,  her 
mother  and  2 brothers. 

Educational  TV  Programs  Institute  will  be  conducted 
April  21-26  for  some  60  college  presidents  and  school 
superintendents  at  Pennsylvania  State  College,  whose 
president  is  Milton  Eisenhowei\ 


decision  by  hearing  examiner  Leo  Resnick.  UPT  and 
Balaban  & Katz  filed  motion  offering  no  objection  to  Du- 
Mont severance  plea.  (2)  DuMont  indicated  that  as  long 
as  its  case  isn’t  severed,  it  wants  right  to  delve  into  all 
phases  of  hearing,  including  qualifications  of  UPT  and  pro- 
posed merger  with  ABC.  Most  other  parties,  if  not  all, 
oppose  DuMont’s  continued  participation.  They  feel  that 
cr’oss-examination  by  DuMont  counsel  would  needlessly 
complicate  hearing,  add  to  its  length. 


6 


Station  Accounts:  TV-radio  being  used,  along  with 

other  media,  in  $500,000  “Winner  Dinner”  campaign  dur- 
ing March-April,  in  which  Associated  Blue  Lake  Green 
Bean  Canners  Inc.,  California  Tuna  Industry  and  National 
Macaroni  Institute  have  combined  forces  to  promote  re- 
lated-product recipes  using  green  beans,  canned  tuna  and 
macaroni,  requiring  only  19  minutes  to  prepare  and  costing 
19<  per  serving;  campaign  coordinator  is  merchandising 
dept.,  Can  Manufacturers  Institute  . . . Two  college  pro- 
fessors discussing  brews  and  brewing  through  the  ages 
provide  commercials  for  C.  Schmidt  & Sons  (Schmidt’s 
beer  & Tiger  Head  ale)  on  WPTZ  & WFIL-TV,  Philadel- 
phia, thru  A1  Paul  Lefton  Co.;  filmed  anecdotes  portray 
such  episodes  as  ancient  Egyptians  offering  beakers  of 
beer  as  tokens  of  betrothal;  how  Queen  Shu-bad  of  Meso- 
potamia sipped  beer  through  a golden  straw;  drinking  of 
English  ale;  George  Washington’s  recipe  for  “small  beer,” 
etc.  . . . Cott  Beverage  Co.  (Cott’s  Extra  Dry  Ginger  Ale) 
using  WBZ-TV,  Boston,  and  WNHC-TV,  New  Haven,  in 
promotion  campaign  for  “less-sweet”  ginger  ale,  plans  ex- 
pansion in  New  England-New  Yoi’k  State  areas,  thru  John 
C.  Dowd  Inc.,  Boston  . . . Associated  Distributors  (RCA) 
sponsoring  Saturday  games  of  Indiana  state  high  school 
basketball  tournament  on  WFBM-TV,  Indianapolis,  biggest 
sports  event  in  state  that’s  traditionally  “basketball- 
crazy”  . . . Liebmann  Breweries  Inc.  (Rheingold  beer) 
signs  Herbert  Marshall  to  narrate  The  Unexpected,  stall- 
ing March  5 on  WNBT,  N.  Y.,  Wed.  10:30  . . . Among 
other  advertisers  reported  using  or  preparing  to  use  TV: 
Fruehauf  Trailer  Co.,  thru  Allman  Co.,  Detroit;  Stude- 
baker  Corp.,  thru  Hill  & Knowlton,  N.  Y.;  J.  Ossola  Co. 
(Pasta  Fazool),  thru  Carlo  Vinti,  N.  Y.;  Milady  Foods  Co. 
(frozen  foods),  thru  Kastor,  Farrell,  Chesley  & Clifford, 
N.  Y.;  Badger  Paper  Mills  Inc.  (Freshrap  waxpaper),  thru 
Richard  H.  Brady,  Stevens  Point,  Wis.  (WTMJ-TV);  Clin- 
ton Clothing  Mfg.  Co.  (men’s  clothing),  thru  Milton  Wein- 
berg Adv.  Co.,  Los  Angeles;  Weco  Products  Co.  (Dr.  West’s 
Flexite  tooth  brush),  thru  J.  Walter  Thompson,  Chicago; 
Eskimo  Pie  Corp.  (ice  cream  bars),  thru  Buchanan  & Co., 
N.  Y.;  Amana  Refrigeration  Inc.  (Amana  home  freezer), 
thru  Maury,  Lee  & Marshall,  N.  Y.  (KLAC-TV);  Eno-Scott 
& Bowne  (Brylcreem  hair  tonic),  thru  Atherton  & Currier, 
N.  Y.  (KNXT);  Kota  Products  Inc.  (aluminum  screens 
& storm  windows),  thru  Flint  Adv.  Associates,  N.  Y. 
(WOR-TV);  Lee  Pharmacal  Co.  (Shadow  Wave  home  per- 
manent), thru  McCann-Erickson  Co.,  Los  Angeles;  Schulze 
& Burch  Biscuit  Co.  ( Flavor- Kist  crackers),  thi'u  Gordon 
Best  Co.,  Chicago  (WTMJ-TV); 

TV  is  now  shut  out  from  Defense  Dept,  funds  for  re- 
cruitment advertising,  and  appears  unlikely  to  receive  any 
in  1952-53  budget.  Lt.  Col.  Wm.  Berkeley,  publicity  chief, 
Military  Personnel  Procurement  Supply  Div.,  gives  as  rea- 
sons that  TV’s  cost  is  too  high,  and  TV  stations  don’t  pro- 
vide enough  coverage  for  Dept.’s  limited  advertising  pro- 
gram— currently  aimed  only  at  women  and  prospective 
aviation  cadets.  Although  no  breakdown  is  available  for 
new'  budget,  on  which  hearings  will  begin  in  House  Appro- 
priations Committee  Feb.  28,  inference  is  that  same  rea- 
sons will  preclude  purchase  of  TV  time  for  next  fiscal 
year.  Army’s  use  of  radio,  which  received  $511,568,  or 
46%  of  funds  spent  from  July  1,  1951  to  March  1,  1952, 
will  continue,  NARTB  was  assured  at  Feb.  18  conference 
with  Defense  Dept,  officials.  Col.  Berkeley  is  preparing 
complete  review'  of  Army-Air  Force  ad  plans  for  NARTB, 
to  be  available  by  March  1. 

Freedom  from  “annoying  TV  commercials”  is  prom- 
ised by  TVX  Co.,  217  Riverdale  Ave.,  Yonkers,  N.  Y.,  in  ad 
announcing  new  device  called  “Com-muter,”  designed  to 
turn  off  TV  sound  by  remote  control.  Gadget  retails  for 
$2,  consists  of  off-on  button  connected  to  set  by  20  ft.  of 
wire,  is  claimed  to  be  easily  installed  by  consumer. 


Network  Accounts:  Carter  Products  Inc.  (Arrid,  Rise, 

Little  Pills)  beginning  April  6 sponsors  Drew  Pearson  on 
ABC-TV,  Sun.  11-11:15,  thru  Sullivan,  Stauffer,  Colwell  & 
Bayles,  N.  Y.  . . . Susquehanna  Waist  Co.  (Ship’n  Shore 
blouses)  bought  first  half  of  Easter  Parade  April  13  on 
CBS-TV,  Sun.  1-2,  thru  Mervin  & Jesse  Levine,  N.  Y.  . . . 
Anson  Inc.  (men’s  jewelry)  April  16  starts  alt.  week  spon- 
sorship of  8:30-9  segment  of  Kate  Smith  Show  on  NBC-TV, 
Wed.  8-9,  thru  Grey  Adv.,  N.  Y.,  taking  time  being  vacated 
by  Norge  . . . Palm  Beach  Co.,  subsidiary  of  Goodall-San- 
ford  Inc.  (Palm  Beach  suits)  will  present  final  2 hours  of 
Palm  Pcacli  Golf  Tournament  from  Wykagyl  Golf  Club, 
New  Rochelle,  N.  Y.,  May  18  on  CBS-TV,  Sun.  4-6,  thru 
Ruthrauff  & Ryan  . . . Green  Giant  Co.  (canned  corn  & 
peas)  starts  Life  with  Linkletter  on  weekly  basis  March  14 
on  ABC-TV,  Fri.  7:30-8,  thru  Leo  Burnett  Co.,  Los  Angeles 
. . . General  Foods  (Swansdown  cake  mixes,  Maxwell  House 
instant  coffee)  March  31  moves  Claudia  from  NBC-TV  to 
CBS-TV,  Mon.  9:30-10  . . . International  Shoe  Co.  (Red 
Goose  shoes)  March  1 adds  14  stations  (kine)  to  its  Du- 
Mont lineup  for  Kids  & Co.,  Sat.  11-11:30  . . . Goodyear 
Tire  & Rubber  Co.  dropping  Paid  Whiteman  Revue  March 
30  on  ABC-TV,  Sun.  7-7:30  . . . Cluett,  Peabody  & Co. 
(Arrow  shirts)  cancels  Herb  Shriner  April  3 on  ABC-TV, 
Thu.  9-9:30  . . . Hazel  Bishop  Inc.  (lipstick)  reported 
ready  to  share  alt.  week  sponsorship  with  Regent  ciga- 
rettes of  Cameo  Theatre  on  NBC-TV,  Sun.  10:30-11,  thru 
Raymond  Spector  Co.,  N.  Y.;  starting  date  unannounced 
. . . Stassen  for  President  Committee  again  purchased  Sat. 
night  W'restling  intermission  on  DuMont  Feb.  23  for  its 
candidate,  third  such  buy  this  month. 


To  conserve  hard-won  tax  gains,  all-industry  (not 
NARTB-only)  clinics  for  telecasters  are  being  held  by 
TV  Broadcasters  Tax  Committee  w'hich  wrested  conces- 
sions from  Congress  last  year  (Vol.  7:37-38,42).  Until 
Bureau  of  Internal  Revenue  interprets  new  tax  laws  (ex- 
pected in  about  2 months),  committee  feels  that  good  pat- 
ern  for  industry  can  be  set  only  if  telecasters  are  well 
informed.  Total  of  72  stations  have  been  represented  at 
conferences  in  San  Antonio  last  week,  Washington  this 
week.  Panel  of  experts  at  Washington  meeting,  chair- 
manned  by  NBC  v.p.  Frank  Russell,  comprised:  John 

Poole,  Fort  Industry;  Kenneth  W.  Hoehn,  CBS;  John  Co- 
tello,  RCA;  C.  Rudolph  Peterson,  Washington  attorney; 
Lovell  Parker,  legislative  counsel  for  committee. 

More  support  for  lifting  5-station  limit  on  TV  owner- 
ship (Vol.  8:1,2,  5,  7)  was  added  this  week  when  group  of 
Idaho-Utah-Montana  stations  (KOPR,  KLIX,  KWIK,  KIFI, 
KUTA,  KGEM)  filed  joint  petition  asking  for  7-station 
limit,  with  no  distinction  between  vhf  and  uhf.  NBC  filed 
original  petition  which  has  been  endorsed,  with  minor 
variations,  by  ABC,  Fort  Industry,  DuMont.  Two  opposi- 
tions have  been  received — from  WWW,  Fairmont,  W.  Va., 
and  KIEM,  Eureka,  Cal.  Former  is  apprehensive  of  en- 
croachment by  Fort  Industry’s  WMMN.  Latter’s  president 
Wm.  B.  Smullins  wrote  FCC  Chairman  Coy:  “We’re  much 
less  disturbed  about  another  possible  FM  ‘fiasco’  [failure 
of  uhf]  than  we  are  about  the  enlarging  of  control  by  a 
few  in  the  field  of  TV.” 

McFarland  Bill  to  amend  Communications  Act  may  be 
hard  to  recognize  when  House  Interstate  & Foreign  Com- 
merce Committee  finishes  with  it.  From  this  week’s  ses- 
sions on  bill,  it’s  apparent  committee  is  still  impressed 
with  some  of  FCC’s  objections  to  bill — particularly  on 
matter  of  commissioner’s  consultation  with  staff  on  cer- 
tain types  of  decisions.  McFarland  bill  would  preclude 
such  consultation.  House  committee  also  considered  sta- 
tion renewals  this  week,  found  considerable  difference  of 
opinion.  Emergence  of  final  bill  from  House  still  appears 
long  way  off. 


7 


SIX  TV  STATIONS  became  “first”’  subscribers  to 
NARTB’s  TV  Code  Feb.  21  (Vol.  7:49,  8:7)— just  2 
days  after  NARTB  put  applications  in  the  mail.  Each 
obviously  wanted  distinction  of  being  “No.  1”;  some 
brought  applications  in  personally,  others  wired  Feb.  20 
that  their  subscriptions  were  in  mail.  NARTB  declared  it 
a dead  heat.  The  initial  subscribers  (alphabetically) : 

KING-TV,  Seattle  (whose  owner,  Mrs.  Scott  Bullitt,  is 
member  of  Code  Review  Board);  WDSU-TV,  New  Orleans 
(whose  v.p.-gen.  mgr.  Robert  Swezey  was  chairman  of 
committee  which  drafted  code);  WJAC-TV,  Johnstown; 
WNBF-TV,  Binghamton;  WTMJ-TV,  Milwaukee  (whose 
v.p.-gen.  mgr.  Walter  Damrn  is  member  of  Code  Review 
Board);  WWJ-TV,  Detroit.  These  stations  will  be  entitled 
to  display  NARTB  seal  of  approval — but  not  until  March 
1,  when  code  officially  goes  into  effect. 

As  sort  of  sendoff  to  Code,  Comr.  Walker  this  week 
made  speech  before  Cleveland’s  Temple  Men’s  Club  citing- 
numerous  complaints  Commission  has  received  on  dubious 
TV-radio  programming.  Talk  was  similar  to  one  he  made 
last  October  (Special  Report,  Vol.  7:40),  was  especially 
concerned  with  surveys  which  show  that  some  70%  of 
children’s  programming  depends  mainly  on  crime  and 
violence. 

Comr.  Hyde  released  to  press  letter  from  a San  Fran- 
cisco mothers’  club  which  said:  “The  gun,  the  gat,  the  rod, 
the  six-shooter  is  the  prime  motivator  of  most  ‘childx-en’s’ 
TV  programs  . . . The  programs  say,  in  effect,  look  children, 
MURDER  is  the  greatest  thing  in  the  world.  It’s  the  most 
fun,  the  greatest  excitement,  the  best  game  of  all,  little 
ones.  The  angels  in  Heaven  must  weep.” 

Change  of  pace  on  this  theme  was  contributed  by  the 
Rev.  Edwin  Broderick,  TV-radio  director  for  New  York 
archdiocese,  who  asked  Catholics  not  merely  to  scold 
when  programs  are  offensive,  but  to  drop  a note  of  praise 
to  producers  of  wholesome  programs. 

■ 

Channel  numbers,  rather  than  call  letters,  have  become 
far  and  away  most  common  means  of  TV  station  identifica- 
tion. NBC  Research  made  study  of  Trendex  program 
ratings,  found  98.5%  of  New  Yorkers  know  stations  pri- 
marily by  numbers,  97.4%  in  Washington,  75.2%  in  Los 
Angeles,  75.6%  in  Chicago,  60.3%  in  Cleveland.  Probably 
contributing  to  public’s  habit  is  fact  that  most  TV  sets  are 
switch-type,  non-continuous  tuning,  with  dials  marked  in 
channel  numbers;  that  channels  have  low  numbers,  easy  to 
remember;  that  number  of  stations  in  each  city  is  still 
small  (though  channel  number  means  little  in  one-station 
city) ; that  newspapers  and  program  magazines  emphasize 
channel  numbers  in  logs.  Very  few  people  outside  industry 
know  what  channels  stand  for  in  megacycles  (see  pp.  81-87 
TV  Factbook  No.  H).  Feb.  23  Billboard  reports  New 
York’s  WCBS-TV,  WJZ-TV  & WNBT  are  so  impressed 
with  findings  that  their  forthcoming  promotion  will  place 
far  greater  stress  on  channel  numbers. 

Those  CBS  raids  on  NBC  radio  talent — are  they  go- 
ing to  be  repeated  in  TV?  Variety  notes  attempts  made, 
but  reports  NBC’s  Joseph  McConnell  & Pat  Weaver  and 
RCA’s  Mannie  Sacks  on  Pacific  Coast  this  week  in  coun- 
termoves to  snare  Jack  Benny  for  TV,  Red  Skelton  for 
radio  (he’s  already  on  NBC-TV  for  Procter  & Gamble). 
Variety  says  CBS,  which  has  Skelton  on  radio,  unspon- 
sored as  yet,  is  pitching  to  get  Skelton’s  TV  show  away 
from  NBC  and  to  snare  Phil  Harris  for  both  TV  & AM. 
Jack  Benny  is  under  CBS  contract,  but  trade  journal 
quotes  McConnell  as  saying  there’s  loophole  that  makes 
it  possible  for  him  and  sponsor  American  Tobacco  Co.  to 
shift  back  to  NBC.  Significantly,  Hally  iroud  Daily  Variety 
this  week  also  headlined:  “Crosby,  Hope,  Bergen,  Benny, 
Skelton  Fading  Off  AM  as  Sponsors  Go  TV.” 


Investigation  of  TV-radio  programming  by  15-member 
House  committee  is  proposed  in  resolution  (H.Res.  520) 
introduced  by  Rep.  Gathings  (D-Ark.)  and  referred  to 
Rules  Committee.  Proposed  investigation  would  deter- 
mine: (1)  Extent  of  “immoral”  programs;  (2)  availability 
of  “offensive”  pocket-size  books;  (3)  adequacy  of  existing 
law  to  eliminate  “undesirable”  programs,  promote  higher 
standards,  prevent  publication  of  “offensive”  books.  Com- 
mittee would  be  chosen  fr-om  Commerce,  Judiciary,  Post 
Office  & Civil  Service  committees,  plus  3 members-at-large, 
with  power  of  subpoena  for  hearings.  Rep.  Gathings  said 
his  staff  worked  on  survey  for  several  months,  reported 
improvement  in  programming,  commended  NARTB  Code. 
No  hearing  has  been  scheduled  and  Rep.  Gathings  feels 
election-year  activity  will  preclude  action  for  “maybe  2 
or  3 years.” 

A $12,000,000  anti-trust  suit  against  baseball’s  major 
leagues  and  clubs,  charging  “continuing  conspiracy  to 
monopolize  and  restrain  competition”  in  radio  broadcasts 
of  ball  games,  was  filed  in  Chicago  Feb.  21  by  Liberty 
Broadcasting  System  president  Gordon  McLendon.  He  asks 
triple  damages  for  $4,000,000  in  losses  he  claims  his  net- 
work suffered  due  to  major  league  restrictions  which  he 
says  ban  LBS  Game  of  the  Day  broadcasts  in  Southwest 
and  on  Pacific  Coast.  TV  is  not  directly  involved,  but  out- 
come of  case,  like  Justice  Dept.’s  suit  against  National 
Football  League  (Vol.  7:41,44,48,52),  should  set  precedent 
with  regard  to  league  restrictions  against  TV  and  radio. 
Owner  Fred  Saigh  of  St.  Louis  Cardinals  retorted  that 
he’s  considering  counterclaim  against  LBS,  which  he  ac- 
cused of  “misrepresentation,  defamation  and  conducting 
unauthorized  broadcasts.” 

“It’s  none  of  FCC’s  business.”  That,  in  effect,  is 
NARTB’s  comment  filed  this  week  in  opposition  to  Com- 
mission’s proposal  to  require  more  detailed  information  on 
station  employes.  Proposal  (Public  Notice  52-26,  Doc. 
10107)  was  released  Jan.  11,  constituted  revision  of  Annual 
Report  Form  324  which  all  stations  file.  FCC  had  pro- 
posed that  stations  supply  more  data  on  employes’  titles, 
duties,  working  hours,  compensation,  etc.  NARTB  con- 
tended requirement  is  illegal,  unnecessary,  has  no  bearing 
on  qualifications  of  licensees.  Only  other  opposition,  NBC’s, 
calls  proposal  unreasonable  burden,  points  out  that  “Con- 
gress hasn’t  seen  fit  to  require  it  of  any  industry.”  Upshot 
will  probably  be  compromise,  after  informal  discussions 
among  FCC  staff  and  industry  representatives. 

Warning  TV  networks  they  may  be  in  for  probe  pat- 
terned after  the  perennial  Hollywood  Red-hunt,  House  Un- 
American  Activities  Committee  says  in  repox-t  to  Congress 
that  “Communists  will  endeavor  to  infiltrate  TV  on  a large 
scale  because  it  is  rapidly  becoming  an  important  enter- 
taimxxent  medium  in  the  United  States.”  Report  deals 
principally  with  alleged  Red  “manipulation  in  the  Holly- 
wood motion  picture  industry,”  drew  charge  from  Motion 
Pictux-e  Assn,  px-esident  Eric  Johnston  that  it  was  “mis- 
leading and  unfair.”  Typical  of  TV  netwox-ks’  response  to 
committee’s  warning  is  statement  by  CBS-TV  Hollywood 
v.p.  Harry  Ackerman  that  TV  industry  is  “cleaxx  as  a 
whistle”  and  that  there’s  not  much  chance  for  even  sxxxall- 
scalc  infiltration. 

Although  Britain  got  TV  going  as  govt. -operated  pub- 
lic sex-vice  before  wax-,  and  well  ahead  of  U.  S.,  it  repoi-ts 
total  of  only  1,095,559  sets-ixx-use  as  of  last  Nov.  30.  mostly 
in  London  area — or  about  same  mxmber  as  in  Los  Angeles 
ax-ea  (Vol.  8:5).  British  TV  detectives  are  tracking  down 
“bootleg”  TV  sets  with  new  direction-finding-  tx-ucks.  Post- 
master-Genei-al  estimates  that  100,000-200,000  of  today’s 
British  TV  receiver  ownex-s  haven’t  paid  their  $5.0U-a-year 
license.  Disclosure  started  speculation  that  Britishers  may 
be  viewing  favorite  programs  at  local  “peek-easies”. 


with  Electronics  Reports 


WYATT  BUH.DING  / WASHINGTON  5,  D.  C.  • TELEPHONE  STERLING  1755 


Trade  Report 

February  23,  1952 


RTMA's  ESTIMATE  OF  NEW  TV  MARKETS:  A belief  long  and  widely  held  in  TV  industry 
— that  demand  for  sets  jumps  sharply  as  additional  stations  open  in  TV  areas  — has 
been  exploded  by  RTMA's  report  on  'The  Impact  of  TV  Expansion'  (see  p.  1). 

"Very  thorough  study"  yields  no  evidence  to  support  this  theory,  says  RTMA. 

"Many  areas  of  all  types  were  studied,  comparing  the  rates  of  receiver  sales 
and  total  receiver  sales,"  report  declares.  "In  spite  of  these  exhaustive  studies, 
no  conclusive  evidence  was  developed  which  indicated  a significant  change  in  the 
rate  of  receiver  sales  as  new  stations  were  added." 

* * * * 

Predictions  of  potential  post-freeze  increase  in  demand  for  TV  sets  as  the 
result  of  new  stations  and  increased  coverage  by  existing  outlets  make  RTMA  report 
good  reading  at  all  levels  of  TV  trade  — as  long  as  it's  remembered  that  report  is 
only  a fair  guess  because  of  imponderables  involved. 

Increased  demand  for  sets  by  mid-1955,  RTMA  estimates,  will  total  between 
750,000  and  1,660,000,  with  "most  realistic"  figure  about  811,000.  These  forecasts 
are  based  on  study's  freese-end  timetable,  as  reported  on  p.  1. 

Potential  increased  receiver  demand  by  July  1,  1955  as  result  of  grants  in 
areas  now  unserved  will  total  717,972  to  1,441,080,  with  750,834  a "realistic"  esti- 
mate, RTMA  says.  Potential  boost  in  set  market  as  result  of  height  and  power  hikes 
is  estimated  at  33,642  to  219,108,  "realistic"  estimate  60,078. 

Here  are  RTMA's  "realistic"  estimates  of  total  increased  demand  for  TV  sets 
on  quarter-by-quarter  basis: 

1952:  third  quarter,  25,156;  fourth  quarter,  106 , 560.  1953:  first  quarter, 

246 , 858  ; second  quarter,  454,558.  Total  to  July  1,  1953  — 810,912. 

Making  sets  to  supply  this  extra  demand  shouldn't  put  too  much  strain  on  the 
limited  supply  of  materials  available  for  TV  sets,  RTMA  believes.  "Most  optimistic" 
estimate  of  new  potential  demand  for  receivers  in  second  half  1952,  about  250,000, 
is  but  11.5%  of  RTMA's  "guesstimate 11  of  second-half  1952  production  (2,250,000),  or 
15.8%  of  NPA's  prediction  for  second  half  (1,850,000),  based  on  materials  available. 

"Realistic"  estimate  of  new  demand  for  sets  in  the  second  half  of  this  year, 
about  130,000,  is  5.8%  of  RTMA  production  estimate,  7%  of  NPA's.  Concludes  survey: 

"Increased  demand  for  TV  receivers  can  be  met  in  all  areas,  although  not 
necessarily  completely  satisfied  [assuming  NPA's  materials  allotments  for  all  of 
1952  average  about  same  as  first  quarter]." 

TV  TRADE  APPEARS  TO  BE  STEADYING:  TV  set  production  continues  to  hold  its  own  — 
now  obviously  geared  to  more  calculable  demand  and  steadily  diminishing  inventory. 

Seventh  week's  RTMA  output  figure  of  98,522  (1236  private  label)  runs  only 
slightly  higher  than  preceding  week's  97,130.  Cumulative  for  the  7 weeks  to  Feb.  15 
is  688,456  (3278  private),  so  that  average  is  holding  at  about  98,000  per  week. 

Factory  inventory  of  TVs  was  197,232  as  of  Feb.  15,  down  mere  1000  or  so 
from  198,319  the  week  before. 

Feb.  15  week's  radios  totaled  199,309  (85,540  private),  factory  inventory 
288,930.  Output  went  up  in  week  from  179,453,  inventory  up  from  239,700.  Week's 
radios  were  83,654  home  models,  17,607  portables,  27,830  clock,  70,218  auto.  Total 
radios  for  the  7 weeks  is  1,135,348. 

Thus  it  would  seem  output  of  1,200,000  TVs  & 1,900,000  radios  in  13  weeks  of 
first  quarter,  as  predicted  (Vol.  8:7),  isn't  out  of  line  — and  even  with  new  NPA 
"rock  bottom"  materials  cuts  for  second  quarter,  it's  still  a fair  guess  that  the 
1,000,000  per  quarter  average  can  be  maintained  for  rest  of  year. 

Natural  question,  though,  is  how  well  will  market  absorb  these  — plus  what 
are  still  left  in  the  all-trade  inventories  of  1,500,000  or  so  estimated  as  of  be- 


8 


9 


ginning  of  year  (Vol.  8:8)?  There's  certainly  very  little  pessimism  in  general  run 
of  trade,  particularly  among  the  major  producers  accounting  for  most  sales,  nearly 
all  of  whom  claim  their  inventories  in  all  pipelines  are  "normal". 

If  the  big  fellows  claim  normal  inventories,  where  are  the  "overproduced" 
sets?  They're  private  label  in  large  part,  say  some  — pointing  to  RTMA's  weekly 
output  figures,  which  currently  show  extraordinarily  few  private-label  TV  sets. 

Of  the  688,456  units  produced  so  far  this  year,  mere  5278  were  reported  as 
private  label,  or  average  of  about  440  per  week.  Low  figures  may  well  cause  eyebrow 
lifting  and  some  question  whether  RTMA  is  being  given  accurate  reports  on  private- 
label  TVs.  One  manufacturer  opines  that  such  big  buyers  as  Sears  Roebuck,  Montgomery 
Ward  and  Western  Auto  have  full  warehouses  and  have  stopped  buying  for  own  brand. 

Some  factories  may  be  warehousing  the  private-label  sets  they  make,  said 
this  usually  very  canny  observer,  who  thinks  these  may  account  for  sizable  chunk  of 
the  weekly  factory  inventory  reported  by  RTMA. 

Private-label  normally  account  for  10%  of  the  industry's  output,  he  states, 
but  that  seems  high  in  light  of  1951  RTMA  figures  — 213,104  out  of  5,384,798. 


Topics  & Trends  oi  TV  Trade:  Involuntary  petition 
in  bankruptcy  filed  in  Federal  court  in  New  York  against 
Starrett  Television  Coi-p.,  coming  so  close  on  heels  of 
Tele-tone  bankruptcy  (Vol.  8:5-7),  raises  natural  question: 
Is  it  symptomatic  ? Surprising  number  of  industry  people 
think  it  is,  including  some  who  should  know,  like  vendors 
and  other  types  of  creditors  of  manufacturing  companies. 
Others  say,  “No,  the  TV-radio  business  is  still  quite  good, 
and  getting  better.”  The  reasoning,  as  stated  by  industry 
people  whose  names  are  withheld  for  obvious  reasons: 
“Every  time  there’s  a slump,  it  usually  catches  up 
with  those  who  have  let  themselves  go  too  far,  usually 
those  who  are  underfinanced  for  the  scope  of  business 
they’ve  set  themselves  up  to  do.” 

“The  squeeze  on  some  little  companies  has  been  too 
great  during  tough  year  or  year-and-half  of  heavy  inven- 
tories, intense  price-cutting  and  severe  competition.” 

“Casualties  are  to  be  expected  in  an  industry  like 
ours,  subject  to  so  many  materials  restrictions  and  market 
ups-&-downs.” 

“You  have  to  be  in  good  financial  position  to  sweat  out 
the  period  between  now  and  the  opening  of  new  markets 
after  the  freeze;  long-range  prospects  are  excellent,  espe- 
cially if  materials  restrictions  continue,  that  demand  for 
TV  sets  will  exceed  production.” 

That’s  some  of  the  comment  you  hear,  with  the  big  fel- 
lows hastening  to  assure  you  they’re  in  no  trouble  because 
their  financial  positions  are  strong,  their  brand  names  and 
distributor  organizations  solidly  entrenched.  Also,  they 
could  add,  they  hold  sizable  defense  contracts,  which  some 
companies  didn’t  try,  or  weren’t  able,  to  get.  Some  think 
it’s  surprising  more  haven’t  gone  through  the  wringer. 

* * * 

Surprisingly  few  bankruptcies  or  liquidations  have 
marked  TV-radio  industry  since  its  postwar  emergence. 
Scanning  the  records,  we  find  Sonora  was  first  to  fall  on 
bad  days,  in  January  1949  (Vol.  5:4,23,25),  followed  by 
Majestic  in  May  of  same  year  (Vol.  5:22).  There  were 
none  worth  mentioning  in  1950;  then,  last  year-,  came 
Richmond  Television  Corp.  (Vol.  7:7,  10, 17);  Videraft  Tele- 
vision Corp.  (Vol.  7:7,9);  Freed  Radio  Corp.  (Vol.  7:10); 
Commander  Television  Corp.  (Vol.  7 :26) ; and  now,  of 
course,  Tele-tone  and  Starrett.  During  early  1951,  such 
minor  TV  producers  as  these  also  faded  out  of  TV  set 
manufacturing:  Altec-Lansing,  Natalie  Kalrnus,  Mercury, 
Mitchell,  Reeves  Soundcraft,  Rembrandt,  S.  M.  A.  Co., 
True-Vue,  U.  S.  Television  Mfg.  Corp.  Some  of  these 
brand  names  are  being  continued  by  other  companies. 

In  the  dealer  and  servicing  fields,  casualties  have  been 
more  commonplace,  especially  lately,  including  last  month’s 


bankruptcy  of  Conlan  Electric  Corp.,  Brooklyn  (Vol.  8:4), 
and  the  folding  of  Concord  Radio  last  July  (Vol.  7:28). 

Starrett  creditors  filing  the  involuntary  plea  were: 
Croname,  $5968;  Aerovox,  $1100;  Barreca  Products,  $324. 


Trade  Miscellany:  RCA’s  first  cylindrical-faced  all- 
glass tubes  are  17-in.  magnetic  focus  (17QPA)  and  17-in. 
electrostatic  (17LP4),  announced  this  week;  no  plans  indi- 
cated yet  for  20  or  21-in.  cylindrical  . . . Sentinel  has 
completed  49,500-sq.  ft.  addition  to  plant  at  Evanston,  111., 
president  Ernest  Alschuler  stating  production  will  exceed 
$30,000,000  this  year,  with  present  working  force  of  475 
doubled  . . . Westinghouse  leases  plants  at  Lima,  O.  and 
Greenville,  Pa.  to  produce  cores  for  electronic  trans- 
formers, releasing  space  at  Sharon,  Pa.  plant  . . . Philips 
Laboratories  Inc.  has  purchased  44-room  mansion  with  13 
acres  at  Irvington-on-Hudson,  N.  Y.,  which  it  has  occupied 
as  lab  since  1944  . . . Brush  Development  Co.  merging  with 
Cleveland  Graphite  Bronze  Co. 

Merchandising  Notes:  Federal  Reserve  Board  survey 
of  175  dept,  stores  shows  1951  TV-radio-phono  sales  were 
15%  below  1950,  inventories  39%  less  at  the  end  of  1951; 
December  sales  were  9%  lower  than  same  1950  month  . . . 
Motorola  forecasts  its  sales  of  home  radios  during  first  6 
months  of  1952  will  exceed  same  1951  period  by  30-35%; 
that  portables  will  run  2-3  times  more  . . . Belmont  (Ray- 
theon) has  cut  prices  $10-$30  on  table  models,  $20-$155 
on  consoles;  prices  still  include  tax  and  year’s  warranty 
. . . Fada  out  this  week  with  new  line  of  eleven  17,  20  & 
24-in.  TV  sets  ranging  from  $200  to  $400  . . . Two  dozen 
pairs  of  nylons  with  purchase  of  TV  set  or  other  major- 
appliance  is  come-on  tried  by  Westchester  County  (N.  Y.) 
chain  . . . Cincinnati  reports  say  drive  touting  “Best  buy 
in  TV — a second  set”  has  proved  fairly  successful,  stimu- 
lated by  special  section  of  Enquirer. 

Zenith  has  introduced  these  6 new  21-in.  sets  featuring 
cylindrical-face  tubes:  leatherette  table  $320,  mahogany 
table  $360,  open-face  leatherette  console  $390,  open-face 
mahogany  $420,  blonde  $450,  full-door  mahogany  $470. 
Prices  include  year’s  warranty  on  picture  tube  and  parts; 
tax  is  extra. 

GE’s  new  1-kw  uhf  transmitting  tube,  ceramic-metal, 
will  be  shown  at  Waldorf-Astoria  March  4,  during  IRE 
convention.  It’s  air-cooled  version  of  tube  unveiled  at  last 
year’s  convention  (Vol.  7:12). 

First  TV  assembly  factory  in  South  America  was 
opened  in  December  by  Industria  e Comercio  de  Radio 
Invictus  Ltda.,  Sao  Paulo,  Brazil,  first  production  run  be- 
ing 3000  sets  with  17-in.  screen. 


10  - 


Trade  Personals:  Timothy  E.  Shea  promoted  from 

asst,  v.p.,  AT&T,  to  v.p.,  Bell  Labs,  succeeded  at  AT&T  by 
W.  C.  Hudgins,  ex-personnel  relations  . . . Walter  A.  Weiss, 
in  charge  of  Sylvania  receiving  tube  plant  in  Burlington, 
la.,  succeeds  Matthew  Burns,  now  gen.  mgr.  (Vol.  8:7),  as 
manufacturing  mgr.,  Sylvania  radio  tube  div.  . . . Thomas 
Adams  named  sales  mgr.,  Zenith  Radio  Corp.  of  Canada 
Ltd.,  Windsor,  Ont.  . . . Wm.  S.  Parsons,  sales  v.p.,  elected 
president  of  Centralab  Div.,  Globe-Union  Inc.  . . . L.  M. 
Salisbury,  ex-Bendix  Radio  and  Frigidaire,  appointed  con- 
troller, Crosley  Distributing  Corp.  . . . L.  D.  Shiplett  pro- 
moted to  Bendix  Radio  service  mgr.  and  succeeded  as  asst, 
service  mgr.  by  C.  E.  Bowers;  Mort  Fagan,  styling  dept., 
becomes  asst,  to  W.  P.  Muller,  TV  div.  product  mgr.  . . . 
Dr.  P.  S.  Christaldi,  engineering  mgr.,  promoted  to  asst, 
mgr.,  DuMont  instrument  div.  (not  P.  S.  Rinaldi,  as  erro- 
neously reported  last  week)  . . . Terrence  M.  Allen  Jr.  pro- 
moted to  Denver  area  mgr.  for  Motorola  Inc.  . . . William 
Nagy,  Brooklyn  sales  mgr.  for  Philco  Distributors  Inc., 
named  factory  representative  for  Florida,  headquartering 
in  Jacksonville;  Wally  Meyers  succeeds  him  . . . Carl 
Krumrei,  sales  v.p.,  named  gen.  mgr.  of  Radio  Specialty, 
Milwaukee  Philco  distributor,  succeeding  late  Alvin  Van 
Antwerpen;  Kenneth  W.  Browne  now  sales  mgr. . . . George 
K.  Otis  elected  v.p.,  Lear  Inc.  . . . Russell  C.  Dubois  Jr. 
named  sales  mgr.,  RCA  Victor  mobile  & microwave  com- 
munications equipment  . . . Roland  J.  Kalb  reelected  presi- 
dent of  Phonograph  Manufacturers  Assn.,  along  with  Ben 
Birns,  v.p.,  and  Joseph  Dworken,  secy.-treas. 


More  comments  on  patent-filing  proposal  of  FCC  (Vol. 
8:2-4),  received  by  Feb.  21  deadline,  came  from  AT&T, 
inventor  Edwin  H.  Armstrong,  National  Assn,  of  Manu- 
facturers, American  Petroleum  Institute.  AT&T  reported  it 
has  9109  U.  S.  patents,  has  right  to  license  some  22,000 
owned  by  others,  said  rule  as  written  is  “virtually  im- 
possible” to  comply  with,  suggested  amendment  to  require 
repoi’ts  on  patents  only  on  “matters  already  known”  by 
those  reporting.  Maj.  Armstrong  also  suggested  modifica- 
tion to  specify  uses  “known  to  the  patent  holder.”  And 
he  said  that  requiring  list  of  names  of  licensees  “may  op- 
erate in  favor  of  corporate  holders  of  large  aggregations 
of  patents.”  NAM  pointed  to  “the  great  difficulty,  if  not 
the  impossibility,  of  finding  out  what  patents  are  in  use  in 
commercial  equipment  at  any  particular  time.”  Petro- 
leum Institute  said  it  believed  rule  wouldn’t  affect  Petro- 
leum Radio  Service,  but  was  “unalterably  opposed”  to  it  if 
FCC  considers  that  it  does.  Proposal  is  “entirely  un- 
necessary to  the  fulfillment  of  the  mandate  placed  upon 
the  Commission,”  group  said. 

Record  Industry  Assn,  of  America,  270  Park  Ave., 
New  York,  has  chosen  as  executive  secretary  John  W. 
Griffin,  ex-Columbia  Records  and  onetime  RCA  Victor  east- 
ern sales  mgr.  Directors  of  newly-formed  organization: 
Paul  A.  Barkmeier,  v.p.,  RCA  Victor;  James  B.  Conkling, 
president,  Columbia  Records;  Irving  B.  Green,  president, 
Mercury  Records;  Milton  R.  Rackmil,  president,  Decca 
Records;  Dario  Soria,  Cetra-Soria;  John  Stevenson,  Chil- 
dren’s Record  Guild;  Glenn  E.  Wallichs,  president,  Capitol. 

Devices  which  transistor  may  make  possible,  accord- 
ing to  RCA  Labs  v.p.  Dr.  E.  W.  Engstrom,  are  such  re- 
markable developments  as  these:  (1)  Watch-size  radio 
run  by  body  heat,  no  batteries.  (2)  Transmitter-receiver 
size  of  telephone  handset;  (3)  Vest-pocket  radio,  size  of 
cigarette  package,  already  produced  experimentally  by 
RCA  engineers.  (4)  Portable  computers  which  could  do 
jobs  now  done  by  huge  devices  with  thousands  of  tubes. 

Philco  International  Corp.  sponsoring  weekly  short- 
wave radio  program,  consisting  of  recorded  interviews  and 
designed  to  build  goodwill  abroad,  via  WRUL,  Boston. 


Mobilization  Notes:  NPA  may  give  more  sheet  steel  to 

consumer  goods  manufacturers  if  they  can  use  it  to  boost 
their  second-quarter  output  without  requiring  additional 
copper  and  aluminum.  DPA  chief  Manly  Fleischmann  told 
newsmen  this  week  that  decision  will  be  made  soon  whether 
to  ask  for  applications  for  additional  rations  of  this  type 
of  steel,  supply  of  which  is  easing  considerably.  Most  TV- 
radio  manufacturers  will  probably  find  they  don’t  need  the 
extra  steel — since  copper  is  limiting  factor  in  their  pro- 
duction—but  it  may  be  of  help  in  certain  individual  cases. 

NPA  administrator  Henry  Fowler  officially  announced 
second-quarter  materials  allotments  for  civilian  products. 
As  previously  reported  (Vol.  8:2-3),  TV-radio-phono  manu- 
facturers will  receive  these  rations  of  controlled  materials 
(in  percentages  of  rate  of  use  in  first  half  1950):  steel 
50%  (vs.  50%  during  current  quarter);  wire  mill  prod- 
ucts 35%  (vs.  40%);  brass  mill  products  30%  (vs.  35%); 
copper  foundry  products — not  used  to  any  extent  in  TV- 
radio — 12.5%  (vs.  35%);  aluminum  30%  (vs.  35%). 

Allotments  for  so-called  “less  essential”  products  have 
been  increased.  Jukeboxes,  only  electronic  products  com- 
ing under  this  heading,  will  receive  same  percentage  allot- 
ments as  TV-radio  in  second  quarter — a considerable  in- 
crease from  their  current  50%  of  steel,  14%  copper,  20% 
aluminum  (Vol.  7:45). 

Mr.  Fleischmann  said  he  envisioned  no  shortages  of 
consumer  goods  as  result  of  second-quarter  allotments, 
gave  much  of  credit  to  manufacturers’  conservation  and 
substitution  of  critical  metals.  Said  he:  “Radio  is  the  best 
example,  where  cobalt  has  been  practically  eliminated  and 
a high  rate  of  production  maintained.” 

❖ ❖ * * 

Engineers,  draftsmen,  skilled  workers  and  compo- 
nents— not  materials— are  principal  bottlenecks  in  pro- 
duction of  defense  and  industrial  communication  radio 
equipment.  Called  to  Washington  for  NPA  industry  ad- 
visory committee  meeting,  8 manufacturers  in  this  field 
said  they’re  having  very  little  difficulty  getting  materials, 
but  listed  connectors,  crystals,  plugs,  sockets,  relays,  trans- 
formers and  special-purpose  tubes  as  hard-to-get  compo- 
nents. They  gave  conservation  some  credit  for  current 
high  productivity,  one  manufacturer  declaring  he  has  sub- 
stituted copper-plated  steel  wire  for  copper  wire,  thereby 
saving  85%  of  the  copper  he  normally  used  in  marine  an- 
tenna cables. 

J.  Bernard  Joseph,  chief  of  NPA  Electronics  Division’s 
broadcast  & communication  equipment  section,  presided  at 
session  attended  by:  R.  M.  Clave,  Federal,  Clifton,  N.  J.; 
John  Silver,  Motorola,  Chicago;  E.  Garfield,  National 
Aeronautical  Corp.,  Ambler,  Pa.;  George  F.  Schecklen, 
Radiomarine  Corp.  of  America,  N.  Y.;  A.  E.  Keleher  Jr., 
Raytheon,  Nevffon,  Mass.;  L.  P.  Clark,  Raymond  Rosen 
Engineering  Products,  Philadelphia;  Cliff ord  A.  Harvey, 
Harvey  Wells  Electronics,  Southbridge,  Mass. 

$ * * * 

Harry  A.  Winne,  GE  engineering  policy  v.p.,  and  Dr. 
Hans  A.  Bethe,  Cornell  U physics  professor  and  veteran  of 
Los  Alamos  pr-oject,  named  to  Defense  Dept.  Research  & 
Development  Board’s  committee  on  atomic  enei’gy.  Maj. 
Gen.  Kenneth  D.  Nichols,  deputy  director  of  guided  missiles 
in  Office  of  Defense  Secy.,  named  Army  member  of  Re- 
seai’ch  & Development  Board. 

NPA  has  revoked  allocation  controls  over  Teflon  (poly 
tetra-fluor  ethylene),  used  as  insulation  in  coaxial  cable, 
wire,  cable  connectors,  electronic  fittings,  etc.  It  stated 
increased  production  made  decontrol  possible. 

* ❖ ❖ * 

C anadian  Assn,  of  Radio  & Appliance  Dealers  holds 

annual  convention  and  exhibit  in  Toronto’s  Royal  York 
Hotel,  March  31-April  2. 


11 


Financial  & Trade  Notes:  Thanks  to  TV  income,  es- 

pecially of  its  highly  successful  5 owned-&-managed  sta- 
tions, ABC  will  show  considerably  better  overall  sales 
record  for  1951  than  its  $45,000,000  of  1950  (Vol.  7:13) 
and  its  net  profit  will  “exceed  $300,000”  when  1951  annual 
report  is  released  in  mid-March  preparatory  to  stock- 
holders meeting  set  for  April  8.  Any  hope,  however,  that 
this  will  be  the  last  financial  report  for  ABC  as  a separate 
corporate  entity,  in  light  of  its  projected  merger  with 
United  Paramount  Theatres  Inc.  (Vol.  7:21),  gets  more 
shadowy  each  week  as  current  FCC  hearing  on  so-called 
“Paramount  cases”  proceeds  at  snail’s  pace  (see  p.  5). 
It’s  generally  believed  merger  will  eventually  be  author- 
ized, but  Washington  proceedings  are  slow  and  tortuous 
and  likely  to  last  until  end  of  year. 

ABC’s  1950  gross  sales  were  $45,879,660,  net  profit 
$84,605;  in  1949,  sales  were  $40,267,488.  deficit  $519,085; 
1948,  sales  $37,110,726,  profit  $468,676;  1947,  sales  $35,- 
955,004,  profit  $753,911.  Last  financial  report  from  ABC 
covered  first  9 months  of  1951  (Vol.  7:47)  and  merely  re- 
vealed net  profit  of  $77,000. 

* * * * 

RCA  has  arranged  to  borrow  $50,000,000  from  invest- 
ing institutions  on  3%  99  notes  maturing  May  1,  1977,  pro- 
ceeds to  be  used  for  working  capital  and  general  purposes. 
Financing  was  arranged  through  Lehman  Brothers.  Upon 
issuance,  RCA’s  long-term  debt  will  total  $150,000,000,  of 
which  $100,000,000  of  3%  notes  arc  due  May  1,  1974. 

Stromberg-Carlson  has  borrowed  another  $3,000,000 
from  Metropolitan  Life  Insurance  Co.,  to  go  with  $2,000,000 
borrowed  last  November,  for  its  program  of  financing 
small  telephone  companies  to  buy  switchboards,  phones, 
etc.;  as  result  of  firm’s  small  financing,  says  v.p.  Gordon  G. 
Holt,  some  200  companies  have  applied  and  Stromberg  has 
built  up  18-month  backlog  of  orders. 

Olympic  Radio’s  net  profit  was  $260,428  on  sales  of 
$11,456,359  for  9 months  ended  Sept.  30,  1951,  compared 
with  $895,920  on  sales  of  $13,648,538  same  period  preceding- 
year.  Sales  for  year  ended  Dec.  31  are  estimated  at  $15,- 
500,000  for  year  ended  Dec.  31,  as  against  $21,937,000  for 
preceding  year,  in  report  filed  with  N.  Y.  Curb  Exchange. 
TV  units  produced  in  1951  totaled  70,414  vs.  138,785. 

# * * * 

Dividends:  I’hilco,  40c1  payable  March  12  to  stock- 
holders of  record  Feb.  28;  Oak  Mfg.  Co.,  35<f  payable 
March  15  to  holders  March  1;  Webster-Chicago,  25<-  pay- 
able March  20  to  holders  March  10;  Driver-Harris,  50^  plus 
10c  extra  payable  March  12  to  holders  Feb.  29;  Hazeltine, 
25<f  payable  March  15  to  holders  March  1;  I-T-E  Circuit 
Breaker,  50<*  payable  March  5 to  holders  Feb.  26;  Loew’s 
Inc.,  payable  March  31  to  holders  March  12;  Sperry, 

50tf  payable  March  19  to  holders  March  3;  Wells-Gardner, 
15<i  payable  March  15  to  holders  March  3;  Sprague  Elec- 
tric Co.,  50c  payable  March  14  to  holders  Feb.  29. 

Short  interest  in  TV-radio  and  related  stocks  on  New 
York  Stock  Exchange  showed  these  changes  between  Jan. 
15  & Feb.  15:  Admiral,  18,290  Jan.  15  to  19,345  Feb.  15; 
Avco,  19,380  Jan.  15  to  18,280  Feb.  15;  GE,  11,251  Jan.  15 
to  10,463  Feb.  15;  Magnavox,  12,446  Jan.  15  to  12,418  Feb. 
15;  Motorola,  13,595  Jan.  15  to  14,385  Feb.  15;  Philco,  8878 
Jan.  15  to  8395  Feb.  15;  RCA,  33,930  Jan.  15  to  37,960  Feb. 
15;  Zenith,  23,816  Jan.  15  to  20,966  Feb.  15. 

Gabriel  Co.  reports  1951  net  profit  of  $591,992  ($1.07 
a share  on  521,792  shares)  compared  with  $824,271  ($2.20 
on  356,508  shares)  in  1950.  Net  sales  were  $15,795,488 
against  $12,670,250. 

Columbia  Pictures  Corp.  and  subsidiaries  netted  $437,- 
000  (45<-  a share)  in  the  6 months  ended  Dec.  29,  1951  vs. 
$660,000  (77<)  same  1950  period. 


FINANCIAL  REPORT  OF  CBS  hasn’t  been  released 
yet,  but  its  1951  billings  totaled  $69,000,000  in  radio, 
$42,000,000  in  TV — radio  down  about  $1,000,000  from  1950, 
TV  more  than  tripled.  This  was  disclosed  at  San  Fran- 
cisco Press  Club  Feb.  18  by  president  Frank  Stanton,  who 
is  also  quoted  in  dispatches  from  that  city  as  opining  that 
lifting  of  freeze  will  bring  20-25  new  stations  by  end  of 
this  year.  Eventually,  country  will  have  1500-2000  sta- 
tions, he  said. 

Stanton  forecast  readjusted  talent  costs  when  more 
stations  come  on  the  air,  also  higher  sponsorship  costs 
for  national  TV  coverage.  Radio  will  regain  a lot  of  its 
attractiveness  as  TV  costs  rise,  he’s  quoted  as  saying;  even 
now,  there  are  3 times  as  many  radio  homes  as  there  are 
TV  homes,  not  to  forget  22,000,000  auto  radios. 


THEATRE  TV  hopes  to  present  hit  Broadway  musi- 
cal, Metropolitan  Opera  and  Radio  City  Music  Hall’s 
Easter  show  this  spring  if  enough  of  the  nation’s  60-plus 
TV-equipped  theatres  sign  up.  Nathan  Halpern’s  Theatre 
Network  TV  reportedly  has  submitted  this  program  to 
theatre  owners:  March  3 — Two  on  the  Aisle,  Broadway 
musical  starring  Bert  Lahr  and  Dolores  Gray.  March  17 
— Metropolitan  Opera’s  Carmen  with  Rise  Stevens.  April 
13  (Easter  Sunday)  & 14 — Music  Hall  Easter  show.  For 
the  musical  and  the  opera,  theatres  would  pay  75 <jt  per  ad- 
mission or  60%  of  gross;  charge  for  Music  Hall  show 
would  be  35C  per  seat,  45C  per  admission. 

Sports  scheduled  for  theatre  TV  include  Sugar  Ray 
Robinson-Bobo  Olson  middleweight  championship  from 
San  Francisco  March  6 (30tf-  per  seat  for  network  charges 
plus  40^  per  admission),  National  Invitation  Basketball 
Tournament  semi-finals  from  Madison  Square  Garden 
March  13,  finals  March  15  (20tf  per  seat  plus  25^  per  ad- 
mission) ; National  Golden  Gloves  finals  from  Madison 
Square  Garden  March  24  (45 <j:  per  seat  total);  Olympic 
Games  basketball  finals  from  Madison  Square  Garden  April 
1 (45y  per  seat). 


Republic  Pictures’  TV  expansion  plans  disclosed  in  re- 
port to  stockholders  this  week  include  Hollywood  Television 
Service  Inc.  as  wholly-owned  subsidiary  to  distribute  films 
to  TV  stations  and  acquisition  of  Major  Film  Laboratories 
Corp.,  New  York,  which  will  be  equipped  and  expanded  fox- 
quick  service  for  TV.  Republic  also  owns  Consolidated 
Laboratories,  Hollywood,  expanded  for  TV.  Said  president 
Herbei-t  Yates:  “We  believe  that  by  making  our  pictures 

available  to  TV,  by  the  expansion  of  our  facilities  at  the 
studio  and  the  laboratories,  we  are  developing  a new  soux-ce 
of  business  and  revenue  which  will  enable  us  to  participate 
on  a profitable  basis  in  the  future  expansion  of  the  tele- 
vision industry.” 

Warner  Bros.  Pictures  reports  net  pi-ofit  of  $2,605,000 
(4 6(*  on  5,619,785  shares)  on  gross  sales  of  $29,558,000  for 
first  fiscal  quai-ter  ended  Dec.  1,  1951.  This  compax-es 
with  $1,813,000  (26(!-  on  6,821,600  shares)  on  sales  of  $27,- 
926,000  for  same  period  in  1950.  Included  in  1951  pi-ofit 
figure  is  $933,000  pi-ofit  from  sales  of  capital  assets.  Com- 
pany officials  predicted  net  profit  for  second  fiscal  quarter, 
which  ends  March  1,  will  be  substantially  less  than  the 
$2,014,000  of  second  quarter  year  ago. 

Companies  which  have  made  tri-color  tubes  with  phos- 
phor dots  on  face,  along  lines  of  those  made  by  RCA,  in- 
clude DuMont,  GE,  Zenith.  DuMont  l-epox-ts  that  its  tube 
(16-in.  round)  has  1,000,000  dots,  produces  resolution  70% 
greater  than  possible  with  earlier  ti-i-color  tubes.  Sets 
capable  of  receiving  NTSC  color  signals  have  been  made, 
and  used  during  current  NTSC  field  tests,  by  GE,  RCA, 
Philco,  Zenith,  Motorola,  Westing-house,  Crosley,  Hazel- 
tine. 


12  - 


Telecasting  Notes:  More  rate  increases  going  into  ef- 
fect March  1:  ABC-TV  increasing  network  rates  of  4 of 
its  own  stations — WJZ-TV,  New  York,  from  $4000  to 
$4250  per  Class  A hour;  WENR-TV,  Chicago,  from  $2000 
to  $2200;  WXYZ-TV,  Detroit,  from  $1350  to  $1500;  KGO- 
TV,  San  Francisco,  from  $850  to  $1000;  KECA-TV,  Los 
Angeles,  remains  $2000  . . . Local  base  rates  of  WX1Z-TV 
go  up  March  1 from  $1100  to  $1250  per  hour,  from  $200  to 
$225  per  1-min.;  KGO-TV,  up  from  $600  to  $750  & $120  to 
$150 — other  ABC  outlets’  local  rates  remaining  same  as 
published  in  TV  Factbook  No.  U ...  No  announcement 
from  CBS-TY  yet,  but  it’s  good  guess  its  WCBS-TV,  NevC^ 
York,  will  now  up  its  $4000  per  hour  network  rate,  what 
with  WNBT  at  $4500  and  WJZ-TV  at  $4250  . . . Other  rate- 
card  hikes  as  of  March  1:  WFBM-TV,  Indianapolis,  from 
$580  to  $600  per  Class  A hour,  $100  to  $120  per  1-min.; 
WAVE-TV,  Louisville,  from  $450  to  $550  & $97  to  $110; 
KPHO-TV,  Phoenix,  from  $300  to  $400  & $60  to  $80; 
WKZO-TV,  Kalamazoo,  1-min.  up  from  $90  to  $100  . . . 
WNBQ,  Chicago,  now  accepting  only  “live”  spots  from 
7 a.m.  sign-on  to  5 p.m.  henceforth;  according  to  v.p.  Harry 
Kopf,  purpose  is  “to  personalize  the  sales  message  and 
the  station  alike — highly  desirable  goals  not  always 
achieved  by  the  slide  and  film  method”  . . . “Outdoor 
studio”  of  about  4 acres,  consisting  mainly  of  80xl65-ft. 
area  circled  by  cinder  track,  with  plans  eventually  for 
bleacher,  projected  by  WTMJ-TV,  Milwaukee,  adjoining- 
present  studio  building;  work  due  to  start  this  spring  . . . 
New  63-p.  CBS-TV  sales  presentation  is  devoted  to  show- 
ing how  network  TV  can  be  bought  economically  by  small- 
budget  advertisers  . . . Sylvania  TV  Awards  will  again  be 
made  this  year;  Deems  Taylor  again  heads  panel  of  12 
judges,  who  last  November  gave  12  prizes  but  could  find 
no  single  program  meriting  grand  award  for  “greatest  con- 
tribution to  creative  TV  technique,  including  social  re- 
sponsibility” . . . Screen  Gems,  TV  subsidiary  of  big  Co- 
lumbia Pictures,  to  have  Hollywood  offices  adjoining  Co- 
lumbia lot;  now  represented  in  Hollywood  by  Jules  Bricken, 
aide  to  Ralph  Cohn,  who  heads  Screen  Gems  in  N.  Y.  . . . 
Good  program  idea:  Six  Bells,  bi-weekly  on  WMAR-TV, 
Baltimore,  devoted  to  boating  on  the  Chesapeake,  con- 
ducted by  Comdr.  William  B.  Matthews;  it  has  done  big 
job  in  increasing  enrollment  in  U.  S.  Power  Squadron 
training  classes  . . . Well-earned  award:  Among  the 
recipients  of  Freedoms  Foundation  top  medal  awards  this 
week  was  WPIX,  New  York,  for  Brundage  Crime  Report 
(Kefauver  hearings)  . . . Sarkes  Tarzian’s  picture  graces 
cover  of  Feb.  23  Business  Week,  with  story  on  his  WTTV, 
Bloomington,  Ind.,  “How  to  Make  Small-Town  TV  Pay  Off.” 

B 

Westinghouse  Radio  Stations  Inc.,  operating  WBZ  & 
WBZ-TV,  Boston,  got  on  uhf  bandwagon  this  week,  filing 
for  Channel  No.  17  in  Philadelphia,  where  it  operates  radio 
station  KYW.  It  also  has  vhf  applications  pending  for 
Pittsburgh,  Ft.  Wayne  and  Portland,  where  it  has  AM  out- 
lets, may  possibly  change  channels  sought  in  one  or  another 
of  these  to  uhf  after  allocations  are  made  known.  Only 
other  application  filed  this  week  was  by  WSLS,  Roanoke, 
Va.,  seeking  vhf  Channel  No.  10.  Withdrawn  was  applica- 
tions of  C.  C.  Woodson  for  Waco,  Tex.,  thus  leaving  497 
now  on  file  with  FCC,  30  of  them  uhf.  [For  further  details, 
see  TV  Addenda  H-F  herewith;  for  listing  of  all  applica- 
tions to  date,  see  TV  Factbook  No.  H and  Addenda.] 

Planning  to  file  for  TV  in  Detroit  (Vol.  7:23),  United 
Auto  Workers  (CIO)  this  week  disclosed  intention  to  apply 
also  for  Toledo.  In  latter  city,  it  invited  AFL  unions, 
Railway  Brotherhoods  and  various  civic  organizations  to 
participate  through  purchase  of  stock  in  corporation  to  be 
capitalized  at  $250,000.  UAW  operates  WDET-FM  in 
Detroit,  used  to  own  now-defunct  WCUO(FM),  Cleveland. 


IT’S  GUARANTEED  TIME  we’re  after — not  option  time, 
per  network  operation,  as  reported  in  Television  Digest 
Feb.  16.  When  a specific  program  time  is  bought,  we  want 
the  station  to  guarantee  it  against  preemption  up  to  52 
weeks.  We  have  not  asked,  nor  do  we  intend  to  ask,  for 
blocks  of  time  to  be  optioned  to  us.  I trust  this  clarifies 
our  stand.” 

Thus  big  Katz  rep  firm  corrects  our  misinterpretation 
of  proposal  it  laid  before  its  19  stations  at  Chicago  last 
week  (Vol.  8:7) — and  we’re  glad  to  set  the  record  straight. 
Katz  plan  is  generally  interpreted  as  effort  to  free  TV  sta- 
tions from  alleged  network  domination,  and  to  win  bigger 
place  in  sun  for  spot  film  sponsorships.  At  Katz  “conven- 
tion” these  resolutions  were  unanimously  adopted: 

(1)  That  the  greater  flexibility  of  spot  advertising  be 
extended  by  encouraging  the  dual  sponsorship  of  programs. 

(2)  That,  consistent  with  current  contractual  obliga- 
tions, all  advertisers  should  have  equal  opportunity  to 
the  use  of  their  facilities;  and  that  national  spot  adver- 
tisers be  protected  against  preemption  up  to  52  weeks. 

Consensus  of  meeting  was  that  “shared  spot  announce- 
ments by  2 or  more  advertisers  is  not  in  the  interest  of 
good  programming  [and]  should  be  discouraged,”  and  it 
was  suggested  that  “universally  acceptable  yardstick  of 
audience  measurement”  be  established  by  Joint  action  of 
NARTB  (stations),  NARTSR  (reps),  AAAA  (agencies), 
ANA  (advertisers).  Katz  Agency  also  recommended  sta- 
tions consider  giving  rate  guarantee  for  national  spot 
schedules  up  to  52  weeks  to  enable  advertisers  to  plan 
budgets  for  full  year. 


A novel  sateliite-community-antenna-subscription-TV 
combination  for  Palm  Springs,  Cal.,  is  proposed  in  experi- 
mental application  filed  this  week  by  Howard-Yale  Inc. 
(Jules  J.  Howard).  Company  proposes  to  pick  up  signals 
from  the  Los  Angeles  stations,  104  miles  away,  amplify 
them  to  1 watt,  scramble  them,  retransmit  them  via  direc- 
tional antenna.  Paramount  has  been  planning  to  test  its 
Telemeter  system  of  pay-as-you-look  TV  in  Palm  Springs 
via  wired  community  antenna  system,  for  which  FCC  ap- 
proval is  currently  unnecessary.  Commission  has  been 
viewing  all  satellite  proposals  cautiously,  fearful  of  foster- 
ing TV  set  sales  before  guaranteeing  commercialization  of 
such  systems — and  all  3 facets  of  Howard’s  proposed  sys- 
tem (satellite,  community  antenna,  subscription)  are  due 
for  long  FCC  scrutiny,  probably  including  extended  hear- 
ings. 

Expansion  of  AT&T  microwave  network  between  Chi- 
cago and  San  Francisco  to  3 channels  westbound  and  2 
eastbound,  by  early  1953,  is  contemplated  in  application 
filed  with  FCC  this  week.  Present  service  comprises  one 
channel  each  way,  plus  one  channel  from  Chicago  only  as 
far  as  Omaha.  One  of  the  additional  westbound  channels 
is  due  late  this  year,  rest  are  scheduled  sometime  in  1953. 
Channels  will  be  added  by  installation  of  more  transmitters 
in  existing  microwave  stations.  Estimated  cost,  $3,500,000. 


Copies  of  FCC’s  ‘Freeze  Report’ 

Each  subscriber  to  the  full  services  of  Television 
Digest  will  receive  one  copy  of  printed  full  text  of 
FCC’s  TV  Allocation  Report  ending  the  freeze,  in- 
cluding city-by-city  channel  tables,  and  full  text  of 
Rules  & Regulations  and  Procedures.  We’ll  print 
them  simultaneously  with  release  by  FCC,  now  ex- 
pected in  mid-March  but  quite  likely  to  be  further 
delayed.  Commission  says  document  will  run  about 
600  single-spaced  mimeo  pages,  which  means  200  or 
more  pages  of  our  supplement  format.  Preprint  or- 
ders  for  extra  copies  are  now  being  taken  at  $5  each. 


Wl 


th  Electronics  ff  Reports 


MARTIN  COREL’S 


AUTHORITATIVE  NEWS  SERVICE 
OF  THE 

VISUAL  BROADCASTING 
AND  ALLIED  ELECTRONICS. 
ARTS  AND  INDUSTRY 


PUBLISHED  WEEKLY  BY  RABID  NEWS  BUREAU  • WYATT  BLDG.  • WASHINGTON  5,  D.C.  • TELEPHONE  STERLING  1755  . VOL . 8,  No.  9 


March  1,  1952 


SDept.  of  Justice  Anti-Trust  Probe,  page  1. 
Walker  Heads  FCC,  Bartley  Appointed,  page  2. 
Pushing  to  End  Freeze,  Senators  Sore,  page  3. 
More  & Bigger  Construction  Allotments,  page  U 
Industrial  TV’s  Unfathomed  Potential,  page  6. 
Transistor  Bandwagon  Begins  to  Roll,  page  7. 


Paramount  Hearing  Moves  to  UPT  Phase,  page  8. 
TV  Code  Goes  Into  Effect  March  1,  page  9. 

Zenith  Files  with  FCC  for  Phonevision,  page  9. 
Standard  Coil’s  New  82-Channel  Tuner,  page  11. 
Trade  Is  Steady,  Soothsayers  Bullish,  page  11. 

Count  of  TV  Sets-in-Use  as  of  Feb.  1,  1952,  page  16, 


Full  Text  of  Subpoena  in  Anti-Trust  Action  Published  as  Supplement  No.  77  With  This  Issue 


DEPT.  OF  JUSTICE  ANTI  TRUST  PROBE:  You  have  to  read  the  "subpoena  duces  tecum"  (mean- 
ing bring  along  the  records),  served  by  Dept,  of  Justice  this  week  on  RTMA  and  on  an 
undisclosed  number  of  TV-radio  manufacturers,  to  get  an  idea  of  all-inclusive  scope 
of  its  hitherto  mysterious  grand  jury  probe  (Vol.  8:7)  scheduled  to  go  into  patents, 
color  TV,  suspected  trade  agreements,  trade  assn. -membership  relations,  even  FM. 

We've  therefore  published  full  text  of  the  subpoenas  as  Supplement  No.  77, 
enclosed  herewith.  Copy  we  obtained  was  obviously  a duplicate  form,  for  most  part, 
with  usual  spaces  left  for  filling  in  names,  dates,  etc.,  so  that  it  can  be  assumed 
the  subpoenas  served  were  to  all  intents  and  purposes  identical. 

Curious  calm  pervaded  the  industry  as  word  got  around  that  this  company  and 
that  one  had  been  served.  By  week's  end,  we  learned  that  besides  RTMA,  subpoenas  had 
been  served  this  week  on  these  companies:  Admiral,  CBS-Columbia,  DuMont,  Emerson, 
General  Electric,  Hazeltine,  Motorola,  Philco,  RCA,  Sylvania,  Westinghouse , Zenith. 

There  were  doubtless  others  — for  RTMA,  presumably  the  alleged  focal  point 
of  any  alleged  collusion  in  connection  with  alleged  efforts  to  foil  the  FCC's  will 
regarding  color,  has  some  70  set-manufacturer  members.  It's  possible  all  were 
served,  but  so  far  as  we  can  learn  no  components  makers  or  vendors  got  subpoenas. 

SjC  # # % 

No  company  heads  wanted  to  talk  about  the  case,  though  counsel  for  some  saw 
a "fishing  expedition"  in  all-embracing  demand  for  "all  documents,  correspondence, 
telegrams,  reports,  memoranda,  records  of  telephone  conversations,  records  of  con- 
ferences, interoffice  communications  and  all  other  writings  of  every  kind..."  per- 
taining to  "domestic  manufacture  of  radio,  TV  or  related  electronic  transmission  or 
receiving  equipment  or  parts  or  components  thereof..."  and  other  information  "from 
Jan.  1,  1954  to  the  date  of  service  of  this  subpoena..." 

Certainly,  nobody  was  happy,  not  even  the  lawyers,  who  foresaw  formidable  if 
not  virtually  impossible  job  of  gathering  such  an  enormous  mass  of  information  in 
time  for  the  grand  jury  summons  on  May  12. 

Probability  is  that  such  a broad  inquiry  could  drag  on  for  years,  because  it 
will  require  as  superhuman  an  effort  on  part  of  probers  to  study  and  cull  and  digest 
mass  of  data  as  it  will  require  of  companies  to  gather  it  out  of  dusty  old  files. 

While  grand  jury  action  might  mean  criminal  indictments,  it's  regarded  more 
probable  that  civil  action  may  be  aim  — particularly  against  RCA  patent  pool.  But 
whether  patent  monopolies  can  be  basis  for  anti-trust  actions,  lawyers  disagree;  RCA 
patents,  for  example,  are  already  in  civil  courts  in  Zenith  suits  and  countersuits. 

As  for  NPA-frozen  color  receiver  production,  natural  impulse  is  to  scoff  at 
implication  in  subpoena  that  RTMA  and  members  deliberately  ganged  up  against  the  CBS 


COPYRIGHT  1932  BY  RADIO  NEWS  BUREAU 


- 2 - 

color  system  approved  by  FCC.  Notably,  Admiral  isn't  member  of  RTMA ; CBS-Columbia, 
Zenith  too,  were  served  same  as  RCA,  et  al. 

Dept,  of  Justice  move  has  political  undertones,  in  view  of  some,  with  hard- 
pressed  dept.,  scandal-ridden,  possibly  seeking  to  prove  to  Congress  it  isn't  with- 
holding any  anti-trust  actions,  as  charged.  At  Dept,  of  Justice,  they're  completely 
mum;  won't  even  say  exactly  what  companies  or  how  many  companies  are  involved. 

Master-minding  the  case  is  H.  Graham  Morison,  recently  placed  in  charge  of 
anti-trust  div.  Handling  it  in  New  York  court  is  Melville  C.  Williams,  head  of  anti- 
trust office  there.  And,  as  reported  few  weeks  ago,  FCC  designated  its  gen.  counsel 
Ben  Cottone  and  chief  engineer  Edward  Allen  (who  also  is  patent  attorney)  to  assist. 

One  thing  is  certain:  Nothing  could  have  been  better  calculated  to  arouse 

and  embitter  as  ruggedly  individualistic  and  intensely  competitive  an  industry  as 
there  is  in  America  --  and  to  provoke  antagonisms  in  an  election  year. 

Yet  RTMA  will  say  nothing,  and  its  members  don't  dare  to  consult  with  one 
another  — same  policy  they  assiduously  pursued  during  FCC  color  hearings  on  advice 
of  counsel,  ex-U.S.  Senator  Burton  K.  Wheeler  and  his  son  Edward.  They're  just 
too  puzzled,  if  not  scared,  to  express  themselves  for  publication,  though  the  sub- 
stance of  some  of  their  off-the-record  remarks  boils  down  to  this: 

"It's  a pretty  sad  pass  when  our  Govt. , which  profits  even  more  than  our 
stockholders  do  by  our  efforts,  and  which  demands  and  gets  such  complete  cooperation 
in  all  defense  developments  and  production,  should  even  inf erentially  brand  us  as 
criminals;  should  subject  us  to  this  kind  of  unreasonable  demand  on  our  time  and  our 
energy,  when  it's  plain  to  see  that  this  is  as  competitive  an  industry  as  the  Ameri- 
can system  of  free  enterprise  could  possibly  demand.  This  is  sheer  harassment  and 
pettifoggery,  and  of  course  nothing  will  come  of  it  in  the  last  analysis  except  a 
waste  of  time  and  money  — the  Government's  as  well  as  ours." 

WALKER  HEADS  FCC,  BARTLEY  APPOINTED:  FCC  should  continue  working  smoothly  at  both 

top  and  staff  levels,  maybe  even  without  any  appreciable  delay  in  ending  of  the  TV 
freeze,  by  reason  of  President  Truman's  speedy  action  in  appointing  Paul  A.  Walker 
to  chairmanship  to  succeed  Wayne  Coy. 

Newly  named  to  complete  the  more  than  6 years  remaining  of  Coy's  7-year  term 
was  Robert  Taylor  Bartley,  43,  who  led  list  of  prospects  when  Coy  resigned  to  join 
Time  Inc.  (Vol.  8:8)  and  who  since  1948  has  been  administrative  asst,  to  his  uncle. 
Speaker  of  the  House  Sam  Rayburn.  His  nomination  was  approved  unanimously  (13-0)  by 
Senator  Johnson's  Interstate  Commerce  Committee  after  short  hearing  Feb.  29  — marked 
by  unusual  interest  of  all  Senators  in  progress  of  freeze-thaw  (see  p.  3). 

Appointed  to  first  FCC  by  President  Roosevelt  upon  its  formation  in  1934, 
coming  from  Oklahoma  State  Corporation  Commission,  reputed  as  a crusading  liberal, 
Paul  Atlee  Walker's  primary  interest  has  been  telephone  & telegraph  regulation.  He's 
generally  rated  as  realistic  and  fair-minded  — a high  type  of  public  servant. 

After  calling  at  White  House  Feb.  27,  it  became  evident  he  was  going  to  get 
post,  which  came  through  next  day  and  which  he  wanted,  as  he  put  it,  "to  round  out 
my  career  of  17  years  on  the  Commission."  Nov/  71,  he  was  due  for  retirement  last 
year,  but  President's  executive  order  of  Dec.  21,  1950  exempted  him  from  compulsory 
retirement  until  end  of  his  regular  term  expiring  June  30,  1953. 

Thus  he's  expected  to  serve  as  chairman  for  year  or  so,  after  which  Commis- 
sion is  certain  to  get  new  chairman.  He's  ex-schoolmaster,  active  churchman,  elder 
of  Presbyterian  Church,  ardent  TV  fan,  highly  popular  with  colleagues  and  staff.  He 
seldom  makes  speeches,  but  when  he  does  they  usually  pack  a moral  punch.  Example 
was  address  last  Oct.  2 before  board  of  National  Council  of  Churches  of  Christ  in 
the  U.S.,  warning  TV  it  had  better  clean  own  house  and  set  up  own  code  of  program 
regulation  or  face  trouble  (for  text,  see  our  Special  Report,  Oct.  6,  1951). 

Comr.  Walker,  like  his  colleagues,  welcomed  NARTB-TV  Code  which  came  soon 
thereafter,  disavowing  any  desire  to  crack  down  on  the  industry.  His  aide,  who  re- 
mains with  him,  is  able  attorney  Walter  B.  Emery,  44. 

* * $ * 

New  Comr.  "Bob"  Bartley  is  native  of  Ladonia,  Tex. , member  of  the  Christian 
Church,  married  since  1936,  has  3 children  — Robert  T.  Jr.,  13;  Jane,  10;  Thomas 


3 


Rayburn,  4.  He  studied  business  administration  at  Southern  Methodist  U,  worked  in 
Dallas  for  a time  before  coming  to  Washington  as  executive  secy,  of  public  utility 
holding  company  investigation  in  1932. 

Personable,  mild-mannered,  experienced  in  both  radio  and  FCC,  Bartley  was 
with  FCC  in  1934  as  director  of  its  telegraph  div. , went  after  4 years  to  SEC  as 
senior  securities  analyst,  in  1949  joined  Yankee  Network  as  asst,  to  its  president, 
the  late  John  Shepard  III.  He  became  v.p.  in  1942,  and  from  1943-47  was  with  the 
National  Assn,  of  Broadcasters  as  director  of  war  activities  and  govt,  relations. 

His  career  has  largely  been  in  Govt. , but  Bartley  is  essentially  conserva- 
tive, and  those  who  know  him  think  he  will  acquit  his  office  well  — certainly  he 
won't  belong  to  the  "crackdown"  school  of  regulation  that  prevailed  through  much  of 
the  New  Deal  and  Fair  Deal. 

t *r  t ^ 

Wayne  Coy's  new  job  as  "consultant"  to  Time  Inc.  (Vol.  8:8)  is  one  step  in 
plans  of  big  publishing  firm  to  get  into  TV  — via  acquisition  of  old  or  new  sta- 
tions, production  & syndication  of  films,  etc.  Coy  was  due  to  leave  this  week  end 
for  Albuquerque , where  deal  is  cooking  for  purchase  of  KOB-TV  & its  50-kw  AM  coun- 
terpart KOB  for  $1,000,000,  which  includes  about  $300,000  in  net  quick  assets. 

Coy  will  run  the  stations,  hold  50%  ownership.  Time  Inc.  backing  him  and 
owning  other  half.  New  Mexico  climate  is  ideal  for  his  chronic  sinus  condition,  so 
he  will  reside  there.  His  3-year  contract  with  Time  Inc.  calls  for  $24,000  a year 
salary,  with  probability  of  interest  in  other  stations  it  may  acquire. 

KOB  & KOB-TV  are  owned  by  T.M.  Pepperday,  publisher  of  Albuquerque  Journal 
and  onetime  Rocky  Mountain  executive  for  Scripps-Howard,  publishing  its  Denver  Rocky 
Mountain  News.  He  is  66,  ailing,  has  no  children,  has  indicated  his  willingness  to 
sell  the  properties  to  someone  who  would  build  them  up  and  operate  them  for  the  good 
of  the  community.  He  has  turned  down  better  offers  for  the  stations. 

KOB-TV  has  not  achieved  much  of  a record,  as  TV  stations  go,  although  it  has 
been  on  air  since  November  1948.  It  has  had  succession  of  executives,  serves  fewest 
number  of  sets  of  any  of  the  108  U.S.  stations,  has  lowest  rates  (see  TV  Factbook 
No.  14)  — is  regarded  in  trade  as  ripe  for  new  and  vigorous  management.  AM  station 
is  NBC-affiliated,  TV  is  non-interconnected  and  gets  kine  service  from  all  networks. 

PUSHING  TO  END  FREEZE,  SENATORS  SORE:  FCC  held  no  sessions  on  freeze  this  week, 
thus  increasing  chances  that  final  allocations  decision  won't  emerge  until  April. 
First  thing  next  week.  Commission  under  new  chairman  Paul  A.  Walker  takes  up  ques- 
tion of  how  to  handle  applications  after  floodgates  are  opened. 

Whether  procedures  are  wrapped  up  quickly  or  not  is  anyone's  guess,  since 
commissioners  may  have  differences  of  opinion  manifest  among  its  staff  (Vol.  8:8). 
After  procedures,  plan  is  to  go  over  entire  600  pages  or  more  of  freeze  report  from 
Page  One,  then  come  to  final  vote. 

Congressional  goading  may  keep  FCC  on  its  toes  (see  below),  but  it  can't  be 
reiterated  too  often  that  the  "great  expansion11  of  TV  will  be  a very  gradual  thing 
— even  if  Commission's  final  decision  issues  shortly. 

As  we  recapitulated  unavoidable  post-freeze  steps,  in  talk  to  Buffalo  TV 
distributor-dealers  "Town  Meeting"  this  week: 

(1)  Hiatus  of  60-90  days,  while  FCC  accepts  applications,  beginning  at  end 
of  freeze  or  very  shortly  thereafter. 

(2)  Then  FCC  will  examine  all  applications,  start  granting  those  which  have 
no  competition.  But  these  won't  be  numerous,  and  you  can  bet  they'll  be  in  very 
small,  economically  less  attractive  markets. 

(3)  All  competitive  applications  will  be  set  for  hearing.  Some  hearings  may 
start  fairly  quickly,  but  the  majority  will  have  to  wait  several  months  at  least. 
Hearings  themselves  will  take  2-3  weeks  and  more  — sometimes  much  more. 

(4)  Hearing  examiner  will  issue  his  decision  on  a particular  city  some  3-4 
months  after  hearing  ends. 

(5)  FCC  will  then  consider  examiner's  decision,  make  its  own  final  deter- 
mination. This  takes  several  additional  months. 


(6)  Applicants  who  lose  out  in  decisions  will  then  take  advantage  of  every 


- 4 - 

legality  in  attempt  to  change  FCC's  decision.  If  this  involves  court  litigation, 
which  is  quite  possible  in  view  of  high  stakes,  more  months  will  drift  by. 

(7)  Winners  of  hearings  will  then  build,  requiring  anywhere  from  a couple  of 
months  to  year  or  so. 

Some  possible  exceptions  to  that  lugubrious  schedule; 

(a)  Uhf  channels  in  some  sizable  cities  may  not  be  so  ardently  contested, 
producing  some  grants  without  hearings. 

( b ) FCC  may  choose  to  consider  applications  on  channel-by-channel  basis  in 
each  city  — instead  of  lumping  them  all  together  in  single  hearing.  In  this  event, 
a few  standout  applicants  whom  others  fear  to  tackle  may  find  themselves  alone  on  a 
channel,  eligible  for  quick  grant. 

* * # * 

Fed  up  with  FCC  delays,  members  of  Senate  Interstate  & Foreign  Commerce  Com- 
mittee raked  Commission  over  coals  this  week.  Senators  unburdened  themselves  during 
hearing  on  appointment  of  Robert  Bartley  to  FCC. 

"It's  an  intolerable  situation,"  said  Sen.  Edwin  Johnson  (D-Colo.).  FCC's 
belated  request  for  greater  appropriations  to  augment  TV  staff  (Vol.  8:4),  he  said, 
"stands  as  a monument  to  the  stupidity  of  the  Commission  itself.  It  has  just  rocked 
along  all  this  time  without  coming  to  Congress  and  asking  for  help.  I don't  know 
whether  I dare  go  home.  The  people  of  my  State  don't  like  to  be  considered  second 
class  citizens.  Their  patience  is  exhausted." 

Sen.  Kem  (R-Mo.)  complained:  "Chairman  Coy  led  us  to  believe  the  freeze 

would  end  last  September,  then  January,  and  so  on.  But  when  we  asked  the  FCC  if  it 
needed  any  remedial  legislation  to  speed  things  up,  they  didn't  come  to  us." 

"The  FCC  has  only  7 examiners,"  said  Majority  Leader  McFarland  (D-Ariz.). 

"I  think  members  of  this  committee  should  get  in  there  and  fight  for  more  money  for 
the  Commission." 

Statements  in  much  the  same  vein  were  made  by  most  of  other  Senators  pres- 
ent: Bricker  (R-Ohio),  Tobey  (R-N.H.),  Lyndon  Johnson  (D-Tex. ) , Hunt  (D-Wyo.), 

Magnus on  (D-Wash. ) , McMahon  (D-Conn. ) , Capehart  (R-Ind.). 

Bartley  wasn't  left  much  to  say  in  all  the  cross-fire.  "I'll  pitch  in  as 
hard  as  I can,"  he  said.  "If  they're  hung  up  on  some  problem.  I'll  try  to  get  to 
the  bottom  of  it,  but  it  may  take  time.  Rather  than  delay  things,  however,  I hope 
to  speed  things  up.  But  I don't  know  how  involved  some  of  these  problems  are." 

MORE  & BIGGER  CONSTRUCTION  ALLOTMENTS:  Some  10  good-sized  TV-radio  station  building 
and  alteration  projects  are  now  under  way  — and  they'll  all  be  guaranteed  enough 
materials  to  finish,  beginning  next  quarter. 

Some  30  new  projects  will  have  to  wait  until  third  quarter  to  get  started. 

These  estimates  come  from  NPA's  Industrial  Expansion  Div.  (IED),  which  last 
week  took  over  from  Construction  Controls  Div.  (CCD)  the  job  of  allotting  materials 
for  TV-radio  station  construction  (Vol.  8:8). 

Station  builders  will  get  better  break  from  IED  — that's  definite.  Some 
second-quarter  material  allotments  already  had  been  sent  out  by  CCD  when  IED  took 
over.  IED  is  now  reviewing  these  cases  and  is  making  supplementary  allotments. 

CBS's  big  "Television  City"  in  Los  Angeles  is  case  in  point.  Scheduled  for 
completion  in  October,  it  had  been  allotted  second-quarter  materials  by  CCD.  IED 
re-examined  application  in  light  of  its  more  liberal  criteria,  approved  extra  allot- 
ment for  second  quarter,  as  well  as  future  allotments  of  materials  to  complete  job. 

IED  is  reviewing  every  application  for  station  construction  or  alteration 
filed  with  the  NPA  since  construction  came  under  controls  in  third  quarter  1951.  It 
expects  to  complete  its  initial  allocation  of  materials  in  about  10  days. 

There  may  be  another  round  of  material  rations  to  TV-radio  stations  early 
in  April,  after  IED  receives  "returns"  of  second-quarter  materials  tickets  allotted 
to  builders  who  find  they  can't  use  them.  These  "returns"  are  redistributed. 

* * * * 

These  TV  projects,  which  received  allotments  for  first  quarter  (in  addition 
to  CBS  Los  Angeles  studios),  are  scheduled  to  get  bigger  allotments  next  quarter: 


5 


WCAU-TV,  $2,740,000,  studios  in  Lower  Merion  township,  Philadelphia  suburb, 
60%  complete;  DuMont , $1,750,000  studio  at  205  E.  67th  St.,  New  York,  23%  complete. 

NBC's  application  to  build  huge  TV  center  in  Burbank,  Cal. , will  be  deferred 
— probably  until  third  quarter  — because  project  hasn't  been  started.  But  another 
NBC  application  which  was  rejected  for  first  quarter  — to  remodel  leased  Colonial 
Theatre,  62nd  & Broadway,  New  York  — is  slated  for  approval,  because  remodeling  is 
listed  as  "2%  complete." 

"We're  going  to  try  to  stretch  a point  with  jobs  that  are  pretty  close  to 
completion  — be  a little  more  liberal  — and  try  to  get  them  finished  in  the  second 
quarter,"  an  NPA  official  told  us. 

TV  construction  & alteration  applications  pending,  but  which  probably  won't 
get  go-ahead  until  third  quarter  because  they  apparently  haven't  begun,  include: 

CBS,  New  York  studio,  $230,000;  WJBK-TV,  Detroit,  studio,  $169,000;  four  NBC 
studio  remodeling  jobs  in  New  York,  total  cost  $365,000,  one  in  Hollywood,  $67,000; 
WNBF-TV,  Binghamton,  office  & studio,  $300,000;  WTMJ-TV,  Milwaukee,  tower,  $307,836; 

ABC,  $600,000  San  Francisco  studio,  which  got  allotment  for  fourth  quarter  1951  but 

none  for  first  quarter  1952  because  there  was  "no  evidence  of  start." 

Builders  of  smaller  projects  need  not  apply  to  NPA  for  materials.  They  may 

use  their  self-authorization  quotas  of  25  tons  of  steel,  2000  lbs.  of  copper,  1000 
lbs.  of  aluminum  per  quarter. 

J-  A J. 

T T ¥ T 

Post-freeze  prospects  now  look  pretty  good  for  new  station  construction  on  a 
modest  scale.  But  even  if  materials  don't  continue  to  ease  as  expected,  there's 
very  little  doubt  that  stations  will  get  on  air  by  sheer  ingenuity. 

RTMA  task  force  report  on  'Impact  of  TV  Expansion'  (Vol.  8:8)  acknowledges 
that  towers  will  be  bottleneck  in  post-freeze  construction,  but  predicts  "critical 
material  requirement  for  towers  will  be  reduced  to  a level  which  can  be  supported, 
and  deferred  to  a time  when  materials  will  be  more  readily  available... 

"For  example,  stations  could  install  their  TV  antennas  on  tall  buildings  and 
the  need  for  a high  tower  would,  therefore,  be  eliminated.  Some  stations  could 
utilize  existing  towers  [and]  others  could  improvise  a minimum  tower  which  would 
greatly  minimize  the  structural  steel  requirements."  As  to  station  buildings: 

"The  relatively  limited  amount  of  essential  construction  could  go  forward  on 
a self-authorized  basis  under  existing  NPA  regulations.  It  is  believed  reasonable 
to  conclude  that  station  construction  requirements,  during  [1952],  will  pose  no 
significant  material  impact." 

Govt,  allotted  an  additional  70,000  tons  of  structural  steel  this  week  for 
commercial  and  industrial  construction  in  second  quarter.  Announcing  this,  NPA  boss 
Henry  Fowler  warned:  "The  structural  steel  situation  is  still  tight  for  the  present 

and  the  immediate  future." 

But  optimism  for  post-freeze  construction  is  raised  by  Mr.  Fowler's  further 
statement  that  "there  are  definite  indications  that  it  will  ease  later  this  year." 

* * * * 

Builders  of  community  antenna  systems  will  benefit,  too,  from  new  NPA  policy 
of  assuring  materials  to  complete  projects  now  under  way.  But  TV  antenna  distribu- 
tion systems  are  classified  as  "commercial"  construction  — not  "industrial"  as  are 
broadcasting  stations  — and  their  applications  are  handled  by  CCD  and  come  under 
its  lower  allocation  quotas.  Nor  are  "commercial"  self-authorization  quotas  nearly 
as  liberal  as  those  for  "industrial"  projects. 

But  community  antennas  may  get  special  relief.  As  result  of  conference  with 
the  National  Community  TV  Assn.  (Vol.  8:3),  NPA  is  now  seriously  considering  the 
inclusion  of  community  antenna  projects  in  its  communications  Order  M-77,  which  pro- 
vides special  priorities  for  communications  services  (telephone,  telegraph,  etc.) 
for  "operating  construction"  as  well  as  maintenance,  repair  and  operation. 

At  least  2 antenna  projects  are  assured  of  receiving  allotments  next  quar- 
ter: Eastern  Pennsylvania  Relay  Stations  Inc.,  Shamokin , to  cost  $73,000;  Tele  Serv- 
ice Co.,  Wilkes-Barre,  Pa.,  $75,000.  Both  are  now  nearing  completion. 


6 


INDUSTRIAL  TV's  UNFATHOMED  POTENTIAL:  Industrial  TV  obviously  hasn’t  the  glamour  of 
its  homs-TV  sister  — but  it's  more  exciting  in  some  ways  because  of  sheer  unpre- 
dictability. Listing  ITV's  possible  uses  is  fruitless.  As  one  company  puts  it, 

ITV  is  good  for  operations  which  can't  be  observed  directly  because  they're: 

"Too  dangerous,  too  difficult,  too  inconvenient,  too  inaccessible,  too 
tiring,  too  far,  too  hot,  too  cold,  too  high,  too  low,  too  dark,  too  small." 

List  of  "top's"  was  compiled  by  Diamond  Power  Specialty  Co. , Lancaster,  0. , 
a company  previously  unheard  of  in  TV.  Diamond  has  probably  sold  as  many  installa- 
tions as  rest  of  industry  combined.  Most  of  its  140-odd  chains  have  been  used  for 
prosaic  job  of  watching  boiler  gauges  and  combustion  chambers  of  electric  power 
companies.  Only  other  ITV  makers  as  yet  are  DuMont , RCA,  Remington  Rand. 

Others  seem  to  turn  noses  at  such  pedestrian  uses,  preferring  to  concentrate 
on  fields  requiring  higher  resolution.  Key  to  Diamond's  success,  and  weaknesses,  is 
Philo  Farnsworth's  image  dissector  camera  tube.  Of  low  resolution  (250-300  lines, 
compared  with  others'  525),  it's  rugged  as  all  getout  — guaranteed  for  8000  hours, 
whereas  life  of  other  tubes  is  numbered  in  hundreds  of  hours. 

"Back  in  1945,  I got  down  on  my  knees  and  begged  RCA  and  DuMont  to  make 
equipment  for  us,"  says  J.  A.  Good,  mgr.  of  Diamond's  electronics  dept.  "But  they 
turned  me  down  flat.  They  were  interested  in  entertainment,  not  industry.  So  I 
stuck  my  neck  out,  to  the  tune  of  $1,000,000  — and  it's  still  stuck  out.  We  aren't 
in  the  black  on  this  yet." 

* # * * 

DuMont  has  been  moving  rather  quietly,  will  jump  into  field  with  both  feet 
when  it  unveils  brand  new  compact  chain  at  IRE  convention.  Up  to  now,  it  has  tailor 
made  special  installations,  such  as  dual-chain  stereoscopic  setup  for  Atomic  Energy 
Commission,  to  handle  radioactive  materials  at  safe  distance,  and  high-definition 
color  chain  ($19,985)  for  Paramount,  to  test  Lawrence  tri-color  tube.  It's  expected 
new  gear  will  be  competitive  with  Diamond's  $4235  chain,  and  with  RCA's  $5500  unit 
built  around  tiny  (6-in.  long,  1-in.  diameter)  "vidicon"  tube. 

New  DuMont  equipment  features  10-lb.  camera,  525  lines,  50  frames,  non- 
interlaced, 1:1  aspect  ratio,  450  lines  of  resolution  horizontally  and  vertically. 

RCA  has  been  moving  very  conservatively,  at  same  time  hoping  to  lay  broadest 
foundation.  One  reason  for  caution  appears  to  be  the  fact  vidicon  is  still  under 
development.  Only  recently,  company  took  "developmental"  label  off  its  ITV,  termed 
it  "semi-commercial."  Life  of  tube  hasn't  yet  been  guaranteed. 

Vidicon  has  considerable  attraction  for  all  in  ITV  field.  Diamond  says  it's 
already  building  equipment  with  it,  will  use  any  available  camera  tube  that  will 
serve  purpose.  Company  has  "played"  with  field-sequential  color,  using  vidicon, 
hasn't  placed  it  on  market  yet. 

To  play  up  virtues  of  compactness,  RCA  points  to  such  things  as  last  week's 
demonstration  of  how  camera  inspects  entire  length  of  400-ft.  pipe,  16-in.  in  dia- 
meter, while  gas  flows  through  it.  Diamond  is  dickering  for  sale  of  10  chains  to 
be  used  for  inspection  of  well  casings. 

* * * * 

Remington  Rand  is  pushing  CBS-designed  color  chain  for  all  it's  worth.  It 
has  installed  it  in  hospitals  of  Kansas  U and  Chicago  U,  is  preparing  chains  for 
Pennsylvania  U and  Children's  Hospital  in  Houston,  plus  2 for  classified  govt.  use. 

Minimum  cost  of  equipment  is  $29,500,  but  additional  requirements  generally 
run  price  up.  Remington  Rand  is  now  considering  producing  another  batch.  Company 
has  also  produced  $9500  black-&-white  chains,  hasn't  decided  whether  to  make  more. 
It's  also  interested  in  vidicon,  and  plans  may  depend  on  its  availability. 

RCA  doesn't  seem  fazed  by  color  gear  offered  by  DuMont  and  Remington  Rand. 
Its  engineers  admit  frankly  that  color  is  the  only  answer  in  a few  cases.  But  they 
claim  monochrome  is  satisfactory,  or  even  better  than  color  (also  much  cheaper)  for 
most  uses.  For  example,  one  company  wanted  to  detect  brown  fumes.  RCA  employed 
tube  with  proper  spectral  response,  got  fumes  to  show  up  black  — and  visible  on 
TV  screen  even  before  naked  eye  could  see  them. 


7 


DuMont  pioneered  another  application  which  falls  in  ITV  category:  the 

"closed  circuit  convention."  It  offered  21-city  hookup  for  conferences,  stockhold- 
ers meetings,  etc.  (Vol.  6:5,12).  Variation  of  closed-circuit  theme  will  be  use  of 
DuMont  equipment  at  March  10-May  13  International  Beauty  Show  in  New  York's  Hotel 
Statler.  Demonstrations  by  hairdressers,  in  Skytop  Room,  will  be  observed  by  some 
1000  beauty  shop  operators  in  Keystone  Room,  18  floors  below. 

RCA  took  another  tack  on  stockholders  angle  last  week  at  Foote  Mineral  Co., 
Exton,  Pa.  While  some  200  stockholders  sat  comfortably  in  cafeteria,  4 cameras  took 
them  on  tour  of  81-acre  plant  grounds,  watched  processing  of  rare  metals,  such  as 
lithium  and  zirconium.  Foote's  sales  v.p.  was  narrator.  Also  televised  was  16mm 
film  of  company's  Kings  Mountain  (N.C.)  operations. 

Other  logical  contenders  for  ITV  business  haven't  spoken  up  yet.  GE  feels 
it  has  more  important  fish  to  fry  at  the  moment.  Federal  offers  TV  station  equip- 
ment, but  doesn't  make  own  cameras,  thus  may  not  be  so  likely  to  enter  the  field. 
Others  just  haven't  said  anything.  One  big  reason  is  that  field  is  still  one  for 
pioneers,  and  you  don't  do  this  kind  of  research  with  peanuts. 


TRANSISTOR  BANDWAGON  has  begun  to  roll  in 
earnest,  with  manufacturers  stumbling  over  each 
other  in  eagerness  to  be  first — first  with  predictions,  at  any 
rate.  Unfortunately,  rush  of  publicity  without  attendant 
availability — about  even  so  promising  a development  as  the 
transistor — may  well  have  tendency  to  disillusion  both  in- 
dustry and  public. 

Fact  of  transistor  situation  is  that  mass  production  of 
the  remarkable  substitute  for  vacuum  tubes  has  not  yet 
been  achieved.  And  if  some  manufacturer  has  secretly 
mastered  the  techniques  of  mass  production,  he  hasn’t  told 
anyone  about  it.  Furthermore,  transistor  is  good  only  up 
to  3 me  at  present,  thus  is  somewhat  limited  as  far  as  uses 
for  home  TV  are  concerned. 

Potential  of  transistors  and  its  relatives  shouldn’t  be 
minimized.  Justifiably,  it  has  stirred  such  responsible  men 
as  GE’s  I.  J.  Kaar  and  RCA’s  E.  W.  Engstrom  into  visions 
of  battery-less  wrist  radios  operated  by  body  heat  and 
desk-top  computers  performing  tasks  now  accomplished  by 
devices  with  thousands  of  tubes. 

Transistor  is  simply  a speck  of  germanium  metal, 
touched  by  2 or  3 wires,  imbedded  in  bead  of  protective 
plastic.  Its  principal  advantages  over  vacuum  tubes  are 
these:  (1)  Extremely  small  power  requirements,  perhaps 
one-millionth  that  needed  to  operate  tubes.  (2)  Tiny  size — 
.002-cu.  in.,  compared  with  %-cu.  in.  for  smallest  tubes 
(3)  Incredible  longevity — nothing  to  burn  or  wear  out. 
(4)  Great  ruggedness — whole  device  is  solid. 

Principal  development  since  our  status  report  of  last 
year  (Vol.  7:39)  has  been  fair  progress  towards  automatic 
production.  But  estimates  of  probable  production  rate  by 
summer  and  fall  make  it  clear  that  output  will  be  merest 
token,  compared  with  hundreds  of  millions  of  receiving 
tubes  produced  annually. 

Bell  Labs,  which  developed  the  transistor,  is  the  leader 
in  production  plans.  Its  pilot  plant  at  Allentown,  Pa.  is 
first  of  kind.  Others  gaining  speed  are  GE,  RCA,  Sylvania, 
Raytheon,  Philco,  IBM,  Westinghouse.  Some  20  college 
laboratories  are  also  hot  on  transistor  research.  Most  com- 
panies’ “production”  today  comprises  handful  of  girls  sol- 
dering cat’s-whiskers  under  magnifying  lenses. 

Two  promising  techniques  for  greater  production  are 
the  “diffusion”  method,  pioneered  by  GE,  and  the  “growth” 
system.  Latter  is  good  for  junction  transistors,  is  believed 
likely  to  produce  layers  of  germanium  exactly  as  desired. 

Bell  Labs  has  done  most  to  educate  industry.  It  has 
already  distributed  The  Transistor,  volume  thick  as  a big- 
city  phone  book.  In  April,  it  will  conduct  symposia  for 
patent  licensees  at  Allentown  plant.  An  important  session 
on  device  comes  May  6,  when  “An  Evening  With  Tran- 


sistors” will  feature  papers  by  very  top  men  in  field  during 
second  industry-wide  meeting  on  components  held  in  Wash- 
ington under  sponsorship  of  IRE,  AIEE,  RTMA,  Bureau 
of  Standards  and  Defense  Dept. 

Since  transistor  was  first  described  by  Bell  Labs  scien- 
tists in  1948,  it  has  moved  from  austere  pages  of  the 
Physical  Review,  to  Proceedings  of  the  IRE,  to  technical 
trade  press,  to  Scientific  American  and,  now,  to  newspapers 
and  to  such  a general  magazine  as  Harper’s. 

Forthcoming  Harper’s  article  by  Leonard  Engel  sum- 
mai  izes  transistor’s  potential : “The  inherent  simplicity 
and  convenience  of  the  transistor  [will]  be  exploited  to 
construct  devices  much  more  complex  than  can  now  be  at- 
tempted, and  therefore  much  more  competent,  more  versa- 
tile, and  more  useful  . . . Beyond  this,  the  transistor  will 
doubtless  lead  to  instruments  and  machines  that  cannot 
presently  be  imagined.” 

True,  but  not  “tomorrow”. 


Increased  college  football  TV  next  fall  is  in  the  wind, 
judging  from  Feb.  26  New  York  meeting  of  National  Col- 
legiate Athletic  Assn’s  TV  committee  with  industry  offi- 
cials. Chairman  Robert  A.  Hall  said  “NCAA  wants  to  have 
as  much  college  TV  as  possible  next  season”  under  asso- 
ciation rules.  He  reiterated  NCAA’s  stand  that  TV  be 
spread  among  as  many  colleges  as  possible,  and  received 
suggestions  from  DuMont  director  Chris  J.  Witting  and 
CBS-TV  public  affairs  chief  Sig  Mickelson  that  all  4 net- 
works be  permitted  to  handle  games.  NCAA’s  TV  restric- 
tions may  hinge  on  outcome  of  Justice  Dept.’s  suit  against 
National  Football  League  which  filed  Feb.  23  answer  in 
Federal  district  court,  Philadelphia,  to  Govt.’s  charges 
that  League  s TV-radio  restrictions  violate  Sherman  Anti- 
Trust  Act  (Vol.  7:41,44,48,52,8:2).  NFL  contended  it’s 
not  engaged  in  interstate  commerce,  its  principal  business 
is  staging  football  games  and  TV-radio  broadcasting  is 
merely  incidental. 

I se  of  1 V Channels  5 & 6 for  telephone  in  Hawaii, 
proposed  by  FCC  and  opposed  by  NARTB  (Vol.  8:3),  re- 
mains a must,  Mutual  Telephone  Co.  of  Hawaii  told 
Commission  this  week.  Phone  company  attacked  NARTB 
arguments  one  by  one,  insisted  remaining  channels  will 
provide  plenty  of  service,  that  uhf  can  be  used  if  needed, 
that  vhf  is  only  portion  of  spectrum  satisfactory  for 
inter-island  phone  use. 

Permission  to  test  uhf  sites  was  granted  by  FCC  this 
week  to  WROW,  Albany,  N.  Y.,  and  KICD,  Spencer,  la. 
(\ol.  8:7).  Former  was  given  60-day  period  to  experi- 
ment with  5-kw  peak  power  pulsed  transmitted  on  512- 
518  me;  latter  will  use  5-watt  transmitter  for  10  days. 


8 


Personal  Notes:  Sylvia  D.  Kessler  named  chief  of  FCC’s 
Office  of  Opinion  & Review  (previously  called  Office  of 
Formal  Hearing  Assistants)  and  Walter  R.  Powell  ap- 
pointed chief  of  Broadcast  Bureau’s  Renewal  & Transfer 
Div.;  they  replace  Parker  D.  Hancock  and  Dwight  D. 
Doty,  respectively,  now  in  private  practice.  Frank  M. 
Kratokvil  appointed  asst,  chief  of  new  Field  Engineering 
& Monitoring  Bureau  . . . James  L.  Middlebrooks,  ex-CBS 
and  for  last  5 years  ABC  chief  facilities  engineer,  on  March 
15  joins  KING  & KING-TV,  Seattle,  as  engineering  direc- 
tor; George  Freeman  and  Art  Schultz  continue  as  chief 
engineers  for  TV  and  radio,  respectively  . . . Frank  E. 
Mullen,  ex-NBC  executive  v.p.,  recently  with  Richards 
stations,  announces  opening  of  Frank  E.  Mullen  & Asso- 
ciates, consultants,  121  So.  Beverly  Drive,  Beverly  Hills, 
Cal.  (phone  Crestview  1-7191)  . . . Don  L.  Kearney  moved 
from  ABC-TV  Eastern  spot  sales  mgr.  to  national  spot 
sales  mgr.  of  new  ABC-TV  Spot  Sales  setup  whereby  net- 
work represents  own  TV  stations;  other  appointments 
include  Roy  McLaughlin,  Chicago;  Joe  Henry,  Detroit, 
Wm.  Laramie,  Los  Angeles;  David  Sacks,  Los  Angeles  & 
San  Francisco  . . . Gayle  Grubb  resigns  as  ABC  v.p.  in 
San  Fx-ancisco  to  join  Fort  Industry  Co.  (Storer)  stations 
in  administrative  capacity  at  Detroit  headquarters  . . . 
Vincent  Francis,  sales  mgr.  of  KGO-TV,  San  Francisco, 
promoted  to  station  mgr.,  succeeded  by  Wm.  K.  McDaniel 
. . . C.  L.  McCarthy,  ex-gen.  mgr.  of  KQW,  named  KGO- 
AM  mgr.  . . . Ivor  Kenway,  onetime  ABC  v.p.,  recently 
with  Grey  Adv.,  forming  own  service  called  Ivor  Ken- 
way Associates,  62  W.  Putnam  Ave.,  Greenwich,  Conn., 
to  specialize  in  sales  promotion  . . . John  K.  West,  NBC 
western  div.  v.p.,  elected  president  of  new  Hollywood 
Radio  Executives  Club;  named  v.p.’s  were  Willet  Brown, 
Don  Lee;  Glenn  Wallichs,  Capitol  Records;  Neil  Reagan, 
McCann-Erickson  . . . Roy  M.  Flynn,  technical  director, 
promoted  to  station  mgr.,  KRLD-TV,  Dallas,  Wm.  B. 
Honeycutt  succeeding  him  . . . Don  D.  Campbell  resigns  as 


ONE  MORE  PARAMOUNT  Pictures  Corp.  witness — 
Klaus  Landsberg,  mgr.  of  KTLA,  Los  Angeles — and 
FCC’s  self-initiated  “anti-trust”  probe  into  motion  pic- 
ture industry’s  fitness  to  hold  TV  licenses  will  turn  to 
United  Paramount  Theatres’  phase  of  hearings  that  thus 
far  have  ground  through  6 weeks  and  occupied  25  volumes 
of  testimony  (about  3900  pages). 

UPT  phase  will  embrace  projected  merger  with  ABC 
(Vol.  7:21),  proposed  $6,000,000  sale  to  CBS  of  WBKB, 
Chicago,  and  anti-trust  angles.  OPS  chief  Ellis  Arnall, 
president  of  Society  of  Independent  Motion  Picture  Pro- 
ducers, now  on  leave,  recently  wrote  Dept,  of  Justice  urg- 
ing no  delay  in  forcing  UPT  to  divest  itself  of  198  thea- 
tres— and  that  may  spark  some  of  FCC  counsels’  ques- 
tioning. 

Grueling  7-day  examination  of  Paramount  Pictures 
v.p.  Austin  C.  Keough  came  to  end  Friday,  devoted  largely 
to  exhaustive  inquiry  into  Paramount’s  531  anti-trust 
involvements  (Vol.  8:8).  Hearing  proceeding  dully,  en- 
livened Tuesday  by  heated  wrangle  between  counsel  when 
Commission  attorney  Max  Paglin  sought  to  determine 
whether  there  had  been  anything  improper  in  actions 
of  some  trustees  in  bankruptcy  when  Paramount  went 
through  wringer  in  the  ’30s. 

Implication  was  that  some  of  the  trustees,  supposed 
to  px-otect  creditors,  improperly  became  partners  with  Para- 
mount in  subsidiary  organizations.  Name  of  Midwest 
chain  operator  A.  H.  Blank,  now  a UPT  director,  was 
brought  up,  but  matter  was  postponed  until  he  testifies. 

DuMont  counsel  continued  to  badger  Paramount  wit- 
nesses by  seeking  to  point  up  analogy  between  selling  film 
to  “theatre  chain”  and  to  “network  chain.”  If  it  was 
in  public  interest  for  Paramount  to  get  rid  of  its  big 


sales  mgr.  of  WBRC  & WBRC-TV,  Birmingham,  to  go  into 
agency  field  . . . William  Decker  named  TV  sales  mgr., 
George  Griesbauer  radio  sales  mgr.,  in  separation  of  Wash- 
ington Star’s  WMAL  & WMAL-TV;  both  report  to  Ben 
Baylor,  asst.  gen.  mgr.  . . . William  Dozier,  chief  of  CBS- 
TV  story  dept.,  named  executive  producer  in  chax-ge  of 
dramatic  programs  . . . Margaret  M.  Kearney,  TV-radio 
coordinator  for  Philadelphia  diocesan  school  system,  named 
educational  director  of  WCAU  & WCAU-TV  . . . Charles 
D.  Fritz,  ex-Katz  and  formerly  WWJ  & WWJ-TV,  named 
head  of  Detroit  office,  John  Blair  & Co.  . . . Michael  Levin, 
ex-Ward  Wheelock,  named  Erwin,  Wasey  director  of  TV- 
radio  creative  production  under  v.p.  James  C.  Douglass  . . . 
Charles  A.  Henderson,  from  Atwater  Kent  Foundation, 
Hollywood,  joins  NBC-TV  motion  picture  unit  to  work  with 
producer  Henry  Salomon  Jr.  on  Victory  at  Sea  series  . . . 
Thomas  H.  Lane,  TV-radio  v.p.,  McCann-Erickson,  named 
chairman  of  TV-radio  committee  for  1952  American  Can- 
cer Society  crusade  . . . Edward  C.  Obrist,  ex-WBEN,  Buf- 
falo, and  WFIL  & WPEN,  Philadelphia,  named  mgr.  of 
WNHC-TV,  New  Haven,  succeeding  late  James  T.  Milne 
. . . Murray  Grabhorn  quits  as  managing  director,  National 
Assn,  of  Radio  & TV  Station  Representatives,  to  join 
Edward  Petry  & Co.  . . . Luellen  L.  Sterns,  ex-CBS-TV  spot 
sales,  joins  NBC-TV  March  15  as  Eastern  div.  sales  mgr. 
under  John  Reber. 


Jaime  Yankelevich,  58,  operator  of  chain  of  Argentine 
broadcasting  stations  and  builder  of  country’s  only  TV  sta- 
tion in  Buenos  Aires,  all  Peron  govt.-administered,  died 
Feb.  25  after  long  illness.  He  was  credited  with  having 
hired  Eva  Peron  as  a singer,  during  which  time  she  first 
met  the  Argentine  dictator. 

American  Women  in  Radio  & Television  holds  second 
annual  convention  in  Detroit  April  4-6,  arrangements  being 
made  by  Edythe  Fern  Melrose,  WXYZ;  president  is  Edythe 
Meserand,  WOR,  New  York. 


chain  of  theatres  under  consent  decree,  he  posed,  would 
it  be  in  public  interest  for  Paramount  some  day  to  own 
or  control  a chain  of  TV  stations? 

A question  when  TV  would  be  able  to  buy  fairly  new 
movies  again  came  up.  Keough  said  it  would  consider  sell- 
ing such  films  now  to  TV-saturated  areas  like  New  York, 
except  that  this  would  bring  complaints  of  discrimina- 
tion from  other  areas. 

DuMont  this  week  also  filed  reply  to  FCC  Broadcast 
Bureau’s  motion  against  plea  for  severance  from  rest  of 
hearing,  again  insisting  too  long  delay  in  freeing  DuMont 
would  militate  against  it  in  seeking  additional  TV  chan- 
nels on  equals  terms  with  other  applicants. 

■ 

FCC  hit  TV  stations  for  first  time  this  week  in  its  cam- 
paign against  broadcasts  of  horse  racing  results,  setting 
down  for  hearing  3 stations — WJZ-TV  and  WPIX,  New 
York,  and  KLAC-TV,  Los  Angeles — in  addition  to  12  AM- 
FM  stations.  TV  stations  have  generally  steered  clear  of 
cax-rying  coixxplete  x-acing  results,  though  nuxxiber  carry 
direct  pickups  of  occasional  event.  FCC  hasn’t  been  con- 
cerned with  latter.  Chances  ax-e  that  stations  will  simply 
drop  programs,  if  they  haven’t  alx-eady,  get  taken  off  FCC 
hook  immediately.  In  another  action  this  week,  Commis- 
sion accepted  explanations  of  4 of  the  26  stations  cited  fox- 
lack  of  educational  or  religious  programs,  gave  thexxx  regu- 
lar license  renewals  (Vol.  8:5-6).  Stations  are:  WBNS-TV, 
Coluxxxbus;  WJBK-TV,  Detroit;  WJAC-TV,  Johnstown; 
WSPD-TV,  Toledo.  WKRC-TV  was  also  given  regular  re- 
newal, FCC  reversing  itself  oxx  questioxx  of  “functional 
lxiusic”  broadcasts.  Commission  will  act  on  other  stations 
as  fast  as  they  coxxie  ixx  with  explanations,  and  it’s  expected 
all  will  be  cleared  shoi-tly. 


- 9 - 


THE  TV  CODE  went  into  effect  March  1,  with  82  of 
nation’s  108  TV  stations  and  all  4 networks  as  charter 
subscribers.  Judging  by  initial  response  of  telecasters,  it 
appeared  probable  that  industry’s  support  of  NARTB’s 
document  may  soon  be  very  close  to  unanimous. 

An  incidental  effect  of  code  is  that  it’s  winning  new  TV 
members  for  NARTB — with  membership  at  week’s  end  hav- 
ing climbed  to  86  stations  plus  the  4 networks.  Joining 
this  week  were  WAFM,  Birmingham;  WMAL-TV,  Wash- 
ington; WMBR-TV,  Jacksonville;  WNHC-TV,  New  Haven. 
Of  the  82  code  subscribers,  6 are  non-members  of  NARTB. 

Code  Review  Board  which  will  administer  code  (Vol. 
8:7)  held  first  meeting  in  Washington  Feb.  28.  Among  its 
actions  at  all-day  session: 

(1)  Visited  FCC  chairman  Paul  A.  Walker,  chairman 
Edwin  C.  Johnson  (D-Colo.)  of  Senate  Interstate  & For- 
eign Commerce  Committee,  Senate  Majority  Leader  Ernest 
W.  McFarland  (D-Ariz.),  to  acquaint  them  with  progress. 

(2)  Approved  proposals  to  issue  monthly  newsletter 
report  on  code  observance  to  all  code  subscribers,  and  peri- 
odic reports  to  public. 

(3)  Set  up  job  specifications  for  fulltime  NARTB-TV 
staff  executive  to  assist  Board. 

(4)  Voted  to  meet  in  30  days  in  Chicago,  prior  to 
NARTB  convention,  to  take  up  any  proposals  or  complaints 
filed  in  first  month  of  code’s  operation. 

Board  sent  to  subscribing  stations  a memorandum  on 
usage  of  code  “seal  of  good  px-actice”  (Vol.  8:1),  urging  dis- 
play to  “greatest  possible  audience,  not  only  at  sign-on, 
sign-off  and  station-break  time,  but  within  participating 
shows  when  time  is  available  . . .”  In  response  to  frequent- 
ly asked  question,  Board’s  memorandum  cautions  that  net- 
works’ adherence  to  code  doesn’t  give  non-subscribing 
affiliated  stations  right  to  display  seal  on  local  basis.  “The 
seal  may  be  displayed  as  part  of  the  network  program- 
ming,” memorandum  states,  but  “caution  must  be  exercised 
[by  network  to  assure]  that  seal  usage  is  delimited  aurally 
and/or  visually  to  identification  with  that  network.” 


Network  Accounts:  Time  Inc.  signs  for  13  weeks  of 

spots  on  NBC-TV’s  Today,  Thu.  8:20-8:25  a.m.,  thru 
Young  & Rubicam;  on  Feb  21  it  bought  one-shot  offering 
its  Current  Events  Quiz,  was  so  pleased  with  10,800  re- 
sponses that  it  extended  . . . Sterling  Drug  Inc.  moves 
Mystery  Theatre  April  10  from  Fri.  8-8:30  to  Thu.  9-9:30 
on  ABC-TV,  thru  Dancer-Fitzgerald-Sample,  N.  Y.  . . . 
Schlitz  Playhouse  of  Stars,  being  cut  to  half  hour  April 
4 on  CBS-TV,  also  being  filmed  in  Hollywood  for  spot 
placement;  Schlitz  has  appointed  3 new  agencies — Lennen 
& Mitchell  for  TV-radio,  Leo  Burnett  for  publication  & 
outdoor,  Irwin  Vladimir  & Co.  for  export  advertising  . . . 
Lever  Bros.  (Rinso)  switches  Big  Town  on  CBS-TV  from 
live  to  film  starting  April  3,  Thu.  9:30-10  . . . Kaiser-Frazer, 
having  bought  alt.  week  half  hours  of  NBC-TV  Show  of 
Shows  (Vol.  8:4),  after  March  9 drops  Adventures  of 
Ellery  Queen  on  ABC-TV,  Sun.  7-7:30. 

Station  Accounts:  Joint  sponsorship  of  programs  as 
one  way  to  meet  high  costs  of  TV  has  advocate  in  George 
Hansen,  president  of  National  Retail  Dry  Goods  Assn., 
who  heads  Boston’s  Chandler  & Co.  For  dept,  stores,  he 
says,  TV  costs  are  “still  too  high,”  though  he  thinks  it  may 
soon  replace  the  newspaper  as  the  retailer’s  “major  pro- 
motional prop”  . . . Hertz  Driv-Ur-Self  System  Inc.  will 
use  TV  with  other  media  in  $1,950,000  advertising  drive 
this  year,  of  which  $650,000  goes  to  national  media,  thru 
Campbell-Ewald,  Chicago  (Earl  Clements,  v.p.,  super- 
visor) . . . Stephano  Brothers,  Philadelphia,  launching  new 
filter-tip  cigarette  called  “Gems”  in  March,  made  for 
“smokers  who  feel  they  are  smoking  too  much”;  news- 


ZENITH  finally  filed  long-anticipated  petition  asking 
FCC  to  start  ball  rolling  toward  commercial  establish- 
ment of  its  Phonevision  system  of  pay-as-you-look  TV.  But 
with  FCC’s  extremely  heavy  agenda  of  higher-priority  mat- 
ters, and  with  Zenith’s  competitors  (Paramount,  Skiatron, 
probably  RCA  and  others)  admittedly  not  through  experi- 
menting, beginning  of  hearing  on  subscription  TV  appears 
many  months  off. 

Zenith  petition  includes  brief  resume  of  Phonevision 
history,  says  in  effect,  “We’re  ready.”  Particularly  worth 
noting  in  petition  is  allusion  to  fact  that  its  system  doesn’t 
rely  solely  on  telephone  lines,  that  versions  are  available  for 
non-telephone  homes.  Some  Zenith  competitors  regard 
dependence  on  telephone  as  Phonevision’s  Achilles’  heel. 

When  hearing  does  come,  it  will  be  big  battle  of  engi- 
neers as  well  as  economic,  social  and  political  struggle  (Vol. 
7:34).  “Security”  will  be  the  watchword,  with  each  propo- 
nent seeking  to  show  how  its  system  can’t  be  “broken”,  or 
that  it  can  be  broken  only  with  great  trouble  or  expense. 

Another  reason  why  hearing  is  still  good  way  off  is 
that  Zenith’s  opponents  aren’t  ready.  Paramount  v.p.  Paul 
Raibourn,  during  FCC’s  current  “anti-trust”  hearing,  ad- 
mitted company  “still  has  technical  difficulties”  with  its 
Telemeter  coin-box  system.  Paramount  also  plans  to  test 
economics  of  system  via  community  antenna  setup  in  Palm 
Springs,  Cal.  (Vol.  7:52) — starting  some  time  this  fall. 
Four-hour  demonstration  of  Telemeter  was  given  press  in 
Hollywood  this  week,  using  Paramount’s  KTLA  facilities. 

Skiatron  has  yet  to  ask  FCC  for  permission  to  make 
home  tests  with  its  Subscriber-Vision  system.  Since  it  has 
no  station  of  its  own  to  work  with,  it  has  been  depending 
on  facilities  of  New  York’s  WOR-TV.  It  may  prove  difficult 
to  get  station  to  scramble  pictures  during  the  good  viewing 
time  which  presumably  is  necessary  for  accurate  test. 

Skiatron  has  dropped  its  punch-card  method  of  decod- 
ing scrambled  signal,  now  has  translucent  card  containing 
printed  circuit.  Change  is  regarded  as  admission  that 
punch-card  is  extremely  weak  in  “security”. 


papers  and  TV  will  be  used,  thru  Aitkin-Kynett,  Phila- 
delphia . . . Buitoni  Macaroni  Corp.,  starting  April  6,  pre- 
sents Joe  DiMaggio’s  Dugout  on  WNBT,  New  York,  Sun. 
11 :45-noon,  thru  Harold  J.  Siesel  Co.,  N.  Y.  with  retired 
Yankee  star  teaching  fundamentals  of  baseball  . . . Ches- 
terfield and  Hamm  Brewing  Co.  to  share  sponsorships 
of  77  Chicago  Cub  home  games,  57  White  Sox  daytime 
home  games,  all  on  WGN-TV,  each  taking  4%  innings  . . . 
Weston  Biscuit  Co.  (cookies)  releasing  TV  film  spots  in  6 
languages,  thru  McNeill  & McCleery,  Los  Angeles  . 
DuPont  contracts  for  7 Cavalcade  of  America  half-hour 
films  to  Screen  Gems,  TV  subsidiary  of  Columbia  Pictures 
. . . Among  other  advertisers  reported  using  or  preparing 
to  use  TV : Quality  Biscuit  Co.,  div.  of  United  Biscuit 

Co.  of  America  (Town  House  crackers),  thru  Hoffman  & 
York,  Milwaukee  (WTMJ-TV);  Winslow  Chip  Co.  Inc.  (po- 
tato chips,  canned  potato  sticks),  thru  Harry  M.  Frost, 
Boston  (WNAC-TV) ; L.  L.  D.  Chemical  Co.  (Liqua- 
Leather  & Topper  leather  refinisher),  thru  Rand  Adv. 
Agency,  N.  Y.;  Cargill  Inc.  (Green  Treated  lawn  seed), 
thru  Bruce  B.  Brewer  & Co.,  Minneapolis;  House  of  West- 
more  Inc.  (Tru-Glo  liquid  make-up),  thru  Harry  B.  Cohen 
Adv.  Co.,  N.  Y.;  Italian  Swiss  Colony  Wine  Co.,  div.  of 
National  Distillers  Products  Corp.,  thru  Honig-Cooper  Co., 
San  Francisco;  Krey  Packing  Co.  (Kri-pi  one-package 
meal),  thru  Ruthrauff  & Ryan,  St.  Louis;  Roman  Ravioli 
Inc.  (ravioli,  tomato  sauce),  thru  Kastor,  Farrell,  Chesley 
& Clifford,  N.  Y.;  Comstock  Canning  Co.  (pie  sliced  ap- 
ples), thru  Leo  Burnett  Co.,  N.  Y.;  R.  B.  Davis  Co.  (Swel 
fudge  & frosting  mix),  thru  Samuel  Croot  Co.,  N.  Y.; 
Avoset  Co.  (Quip  pressurized  dairy  cream),  thru  Harring- 
ton-Richards,  San  Francisco. 


10  - 


BAN  ON  TV-RADIO  at  House  committee  hearings  is 
likely  to  stand  for  rest  of  current  session,  despite 
anguished  screams  of  Republicans  and  protests  by  a few 
Democrats.  At  week’s  end,  little  Congressional  support  was 
apparent  for  resolution  (H.  Res.  538)  by  Rep.  Patrick  J. 
Hillings  (R-Cal.)  to  let  committees  decide  how  their  hear- 
ings are  to  be  covered.  Nor  were  there  any  signs  of  backing 
for  measure  (H.  Res.  62)  introduced  last  April  by  Rep. 
Jacob  Javits  (R-N.  Y.)  to  permit  TV-radio  coverage  of  all 
House  proceedings,  including  sessions  of  House  itself  (Vol. 
7:12, 18).  Even  Minority  Leader  Joseph  W.  Martin  Jr.  (R- 
Mass.)  said  anti-TV-radio  ruling  of  House  Speaker  Sam 
Rayburn  (D-Tex.)  was  unlikely  to  be  displaced  by  House 
vote  this  session. 

Charges  of  “politics”  began  flying  shortly  after 
Rayburn  ruled  Feb.  25  that  House  rules  give  no  authority 
for  coverage  of  hearings  by  TV,  radio,  movies  or  tape  re- 
cording. Directly  affected  was  Un-American  Activities 
Committee’s  current  Detroit  investigation.  Some  Republi- 
cans charged  ban  was  designed  to  prevent  Rep.  Charles  E. 
Potter  (R-Mich.),  member  of  subcommittee  holding  Detroit 
hearings,  from  building  up  popularity  in  Michigan  via  TV. 
He  has  been  mentioned  as  potential  opponent  of  Sen.  Blair 
Moody  (D-Mich.)  in  this  year’s  election.  TV-radio  networks 
and  stations  protested  the  ban;  big  newspapers  were  almost 
unanimously  against  it. 

Protests  and  accusations  rose  to  crescendo  Feb.  28 
when  President  Truman  told  news  conference  that  Speaker 
Rayburn  had  decided  on  ban  while  with  him  at  White  House 
— but  Mr.  Truman  insisted  he  had  nothing  to  do  with  de- 
cision. He  explained  that  Rayburn  took  emergency  phone 
call  from  Sen.  Moody  while  at  White  House.  Sen.  Moody 
urged  Speaker  to  permit  televising  of  Detroit  hearings,  and 
Rayburn  then  told  him  how  he  would  rule.  Asked  how  he 
felt  about  matter,  Mr.  Truman  said  question  was  one  for 
Congress  itself  to  settle. 

Similar  ruling  in  Senate  seems  unlikely,  especially  in 
view  of  adverse  publicity  following  Speaker  Rayburn’s 
action.  Senate  Majority  Leader  Ernest  W.  McFarland  (D- 
Ariz.),  member  of  Interstate  & Foreign  Commerce  Com- 
mittee, says  he  personally  feels  Congress  should  operate 
under  same  rules  as  courts,  which  don’t  permit  broad- 
casts or  picture-taking,  but  has  no  intention  of  pushing 
such  a rule  in  Senate. 

Senate  Interstate  & Foreign  Commerce  Committee,  be- 
fore endorsing  Robert  T.  Bartley  for  FCC  post  Feb.  29  (see 
p.  2),  queried  him  on  subject  of  televised  hearings — un- 
doubtedly bearing  in  mind  that  he’s  Speaker  Rayburn’s 
nephew  and  assistant.  He  said  Rayburn  hadn’t  consulted 
him  on  matter.  Pressed  for  own  opinion,  he  said  he  thought 
televised  hearings  might  be  good  idea  if  stations  are  “com- 
pletely fair.”  But  he  said  it  was  hard  to  see  how  stations 
could  be  fair  without  carrying  complete  hearings. 


More  facts  about  TV  audiences,  culled  from  recent 
surveys:  WTMJ-TV,  Milwaukee’s  sole  TV  station,  in  co- 

incidental telephone  survey  (30,546  completed  calls) 
found  that  73.16%  (195,410)  of  Milwaukee  county  homes 
have  one  set  or  more;  3.66%  (7152)  have  2 sets;  .04% 
(78)  have  3 sets;  percentage  of  sets  turned  on  after  10:30 
p.m.  varies  from  24%  on  Tuesday  to  50%  on  Saturday. 
Survey  by  WSYR  & WSYR-TV,  Syracuse,  (1467  com- 
pleted calls)  indicates  that  members  of  average  TV  house- 
hold view  TV  4.52  hours  a day,  listen  to  radio  3.07  hours; 
TV  homes  have  average  of  2.4  radios  vs.  2.1  in  non-TV 
homes.  TV’s  selling  power,  as  indicated  in  Columbus 
area  survey  by  Dr.  Kenneth  Dameron,  Ohio  State  U : Some 
44%  of  TV  families  bought  new  product  or  brand  within 
one  month;  of  these,  87%  had  seen  it  advertised  on  TV, 
76.8%  said  purchase  was  influenced  by  TV  advertising. 


Telecasting  Notes:  NBC  Research,  only  reporter  of 
city-by-city  sets-in-use  count  each  month  (see  p.  16),  is 
henceforth  combining  figures  for  Indianapolis-Bloomington 
and  Grand  Rapids-Kalamazoo  areas  due  to  overlap,  at 
same  time  announcing  new  network  rates  for  those  cities: 
WFBM-TV,  Indianapolis,  went  from  $700  to  $800  as  of 
Jan.  1,  and  WTTV,  Bloomington,  goes  from  $200  to  $500 
as  of  March  1;  WOOD-TV,  Grand  Rapids,  went  from  $500 
to  $600  on  Feb.  1,  and  WKZO-TV,  Kalamazoo,  goes  from 
$500  to  $600  March  1 . . . More  station  rate  increases  ef- 
fective March  1,  to  add  to  those  reported  last  week  (Vol. 
8:8):  WGN-TV,  Chicago,  from  $1000  to  $1200  per  Class 

A horn-,  $200  to  $250  per  1-min.;  KPIX,  San  Francisco, 
$600  to  $750  & $120  to  $150;  WGAL-TV,  Lancaster,  $600 
to  $650  & $90  to  $125  . . . WTTV,  Bloomington,  adopts 
network  rate  as  its  national  rate,  ups  1-min.  from  $30 
to  $80  . . . TV  sponsors,  agencies,  networks  up  in  arms 
over  bill  proposing  to  let  New  York  City  tax  sponsors  5% 
of  cost  of  TV-radio  programs  originating  there,  intro- 
duced in  Albany  by  State  Sen.  Mario  DeOptatis  . . . AP’s 
TV  newsreel  service,  designed  to  compete  with  INS  and 
UP  services,  reported  readying  for  mid-March  debut  . . . 
“Package  rental”  of  1200  TV  films  for  $250,000  from 
Motion  Pictures  for  Television  Inc.  is  reported  by  WXYZ- 
TV,  Detroit,  said  to  be  one  of  biggest  such  deals  ever 
made  . . . Mallard  Inc.,  120  Wall  St.,  New  York,  reported 
organized  by  S.  Mukamal  to  acquire  films  for  TV  stations 
. . . Amusing  article  about  guests  on  TV  programs,  to- 
gether with  tips  on  how  to  behave  as  a TV  guest,  by  TV 
writer-contact  Sally  Iselin,  is  feature  of  March  Atlantic 
Monthly  . . . Tex  McCrary  goes  on  leave  of  absence  from 
his  WNBC  & WNBT  programs  to  work  on  Eisenhower 
presidential  candidacy  until  elections,  leaving  his  wife 
Jinx  Falkenburg  to  carry  on;  he  got  lots  of  publicity 
(not  very  favorable)  for  his  Author  Meets  Critics  debate 
with  Sen.  Taft  on  DuMont,  during  which  Taft  alleged 
he  was  called  liar  . . . Phil  Harris  signs  long-term  TV-radio 
contract  with  NBC,  thus  setting  at  rest  rumors  Phil 
Harris-Alice  Faye  Show  (radio)  might  switch  to  CBS. 
■ 

Another  House  resolution  (H.  Res.  541)  proposing  TV- 
radio  program  investigation  was  introduced  this  week  by 
Rep.  Rees  (R-Kan.),  similar  to  one  introduced  Feb.  7 by 
Rep.  Gathings  (Vol.  8:8).  Only  difference  is  in  membership 
of  proposed  select  committee  to  make  investigation,  Rees 
suggesting  9 members  vs.  15  in  Gathings’  measure.  Rees 
said  he  has  received  complaints  on  TV  programming,  most 
of  them  aimed  at  beer  advertising  and  crime  shows,  feels 
that  public  hearings  on  resolution  would  determine  just 
how  much  viewers  are  opposed  to  programs  and  whether 
investigatory  body  is  really  needed. 

Amended  version  of  Horan  Bill  (H.  R.  5470),  reliev- 
ing broadcasters  of  liability  in  suits  arising  from  political 
speeches  (Vol.  8:5),  was  submitted  to  Rep.  Horan  (R- 
Wash.)  by  NARTB,  may  be  introduced  next  week.  NARTB 
recommended  wording  be  changed  from  “licensee  shall 
have  no  power  to  censor,  alter,  or  . . . control  material 
broadcast”  to  “licensee  shall  have  no  power  to  censor  the 
material  broadcast.” 

Report  on  McFarland  Bill  to  amend  Communications 
Act  (Vol.  8:8)  should  be  issued  by  House  Interstate  & For- 
eign Commerce  Committee  in  week  or  so,  according  to 
Chairman  Crosser  (D-Ohio).  He  says  consideration  of 
“toughest  part”,  license  renewals,  is  about  over.  Though 
he  says  committee’s  amendments  will  make  House-Senate 
conference  necessary,  he  believes  “the  Senate  will  like  our 
amendments.” 

Ohio  State  U’s  Institute  for  Education  by  Radio  & 
Television  is  scheduled  for  April  17-20  in  Columbus,  again 
headed  by  Dr.  I.  Keith  Tyler. 


with  Electronics  Reports 


WASHINGTON  5,  D.  C.  • TELEPHONE  STERLING  1755 


Trade  Report 
March  1,  1952 


STANDARD  COIL'S  NEW  82-CHANNEL  TUNER:  Another  solution  to  combination  vhf-uhf  sets, 
unwrapped  by  Standard  Coil  Products  in  New  York's  St.  Regis  Hotel  Feb.  28,  is  par- 
ticularly worth  noting  since  company  reports  it  supplies  40%  of  all  TV  tuners  built, 
has  turned  out  6,000,000  to  date.  Among  its  70  customers:  Admiral,  Philco,  Emerson. 

Device  unveiled  to  press  showed  ingenious  approach,  is  designed  for  new 
sets . Standard's  answer  for  converting  existing  sets  containing  its  turret  tuner  — 
replacement  of  vhf  strips  writh  uhf  — was  demonstrated  last  June  (Vol.  7:23). 

New  tuner  has  3 concentric  knobs  instead  of  vhf's  conventional  2 — one 
calibrated  in  "10s",  another  in  units,  third  for  fine  tuning.  "Window"  shows  number 
of  channel  tuned.  Tuner  is  "detent"  type,  clicking  into  position  for  each  channel. 

Tuner  demonstrated  was  mounted  in  current-model  Admiral  set,  got  acceptable 
(though  snowy)  picture  from  Bridgeport  uhf  station  54  miles  away  and  below  line-of- 
sight,  and  got  excellent  test  pattern  from  DuMont's  New  York  uhf  outlet.  Company 
claims  uhf  performance  as  good  as  vhf  with  same  signal  level. 

Price  to  manufacturers  is  about  $25,  slightly  over  twice  Standard's  vhf 
unit.  Retail  price  of  combination  vhf-uhf  set,  as  compared  with  vhf-only,  will  be 
entirely  up  to  set  makers. 

Deliveries  are  scheduled  for  August,  though  it's  reported  that  some  custom- 
ers, notably  Admiral,  were  champing  at  bit  to  get  them  in  April  or  May. 

With  patents  at  stake,  Standard  was  reluctant  to  give  complete  technical 
details.  However,  tuner  uses  5 tubes  and  a crystal  mixer,  employs  coils  for  tuning 
elements.  Use  of  coils  for  frequencies  at  top  of  uhf  band  (890  me)  is  considered 
unusual,  but  company  claims  excellent  stability,  sensitivity,  etc. 

Standard's  demonstration,  close  on  heels  of  RCA's  disclosure  of  its  uhf  re- 
ception plans  (Vol.  8:7),  points  up  quickening  competition  in  anticipation  of  FCC's 
end-of-f reeze  decision  which  will  give  uhf  final  go-ahead. 

We're  getting  excellent  responses  to  our  survey  of  set  makers'  uhf  plans, 
will  round  them  up  shortly  in  what  we  believe  will  be  most  authoritative  and  most 
up-to-the-minute  report  on  uhf  receiver  and  converter  prospects  to  date. 

TRADE  IS  STEADY,  SOOTHSAYERS  BULLISH:  "Not  too  good,  not  too  bad  --  sales  fairly 
steady."  That's  about  best  thumbnail  description  we  get  of  current  TV-radio  trade. 

Fact  is  many  think  TV  has  returned  to  "normal  selling  patterns,"  along  with 
other  consumer  goods.  Survey  by  New  York  Journal  of  Commerce,  for  example,  shows 
improvement  in  inventory  & sales  situation  in  consumer  durables  generally.  It  says: 

"Dealer  and  distributor  inventories  have  been  sharply  reduced  from  the  peak 
levels  of  last  year,  reached  in  July  and  August.  But  appliance  inventories  at  the 
factory  have  held  at  relatively  high  levels  in  recent  months.  Factory  & distributor 
inventories  together  average  about  90  days'  supply. 

"In  nearly  every  field,  sales  at  the  retail  level  are  running  well  in  excess 
of  the  current  reduced  rates  of  production,  pointing  to  shortages  later  in  the  year. 
In  some  cases  — as  in  autos  — the  shortages  may  come  within  45  days..."  As  for  TV: 

"Television,  too,  has  experienced  an  upturn  in  consumer  buying  while  inven- 
tories have  been  sharply  reduced  from  the  levels  of  last  summer.  Retail  sales  are 
running  only  10-15%  behind  last  year;  output  has  been  cut  much  more  than  that." 

If  you  want  an  "on  high"-  opinion  about  the  larger  economic  picture,  we  give 
you  the  assurances  of  Secretary  of  Commerce  Sawyer,  speaking  before  the  Tallahassee 
Chamber  of  Commerce  this  week,  that  1952  will  see  "no  large  recession."  As  in  1949, 
said  he,  we're  in  the  midst  of  an  inventory  adjustment,  "a  normal  process  which  the 
economy  undergoes  now  and  then... 

"There  are,  of  course,  certain  soft  spots  in  the  economy  and  some  business 
men  are  loaded  down  with  [consumer]  goods  which  they  find  hard  to  sell  — at  current 


11 


12  - 


prices... We  cannot  afford  to  forget  that  some  of  the  present  sales  resistance  on  the 
part  of  consumers  is  the  result  of  buying  waves  which  occurred  after  Korea,  during 
which  consumers  bunched  up  purchases  which  would  otherwise  have  been  spread  over  a 
longer  period  of  time.  A great  many  of  these  purchases  were  financed  on  credit;  it 
is  highly  improbable  that  a man  who  bought  a washing  machine  or  a TV  set  during  the 
days  of  scare  buying  will  be  in  the  market  for  the  same  items  today,  particularly  if 
he  has  not  finished  paying  for  his  original  purchases." 

Secretary  Sawyer  goes  on  to  say  that  the  defense  program  is  stimulating  the 
high  rate  of  business  activity  that's  still  on  upgrade.  "The  strength  of  both  govt, 
buying  and  business  buying  will  assure  a continuing  high  level  of  business  activity* 
and  employment  this  year,"  he  stated. 

* * * * 

Dun  & Bradstreet  estimate  of  January  dealer  sales  and  dealer  inventory  at 
the  end  of  that  month  had  not  been  released  up  to  press  time  — but  RTMA  production 
figure  for  week  ending  Feb.  22  was  100,846  TV  sets  (2000  private  label)  as  compared 
with  98,522  week  before  (Vol.  8:8).  It  was  year's  8th  production  week. 

TV  inventories  at  factory  rose  to  208,669  from  197,232  week  before,  highest 
of  month — though  there  was  one  week  end  in  January  when  peak  was  239,700  (Vol. 8:3). 

RTMA  also  reported  189,521  radios  produced  (76,469  private  label)  during 
week  ended  Feb.  22.  Inventories  rose  to  324,092  from  288,930  preceding  week.  Radio 
output  comprised  77,474  home  units,  22,407  portables,  26,711  clock,  62,729  auto. 

Topics  & Trends  of  TV  Trade:  Next — TV  receivers 

with  27-in.  tubes?  Corning  Glass  Works  evidently  thinks 
so,  for  it  has  scheduled  volume  production  for  May  of 
the  27-in.  rectangular  all-glass  bulb  first  displayed  at  IRE 
convention  last  year.  And  Thomas  Electronics  Inc.  is  re- 
ported preparing  to  display  several  tubes  of  this  size 
at  current  IRE  convention. 

Corning  says  bulb  is  “largest  piece  of  molded  glass 
manufactured  anywhere  in  the  world  on  automatic  pro- 
duction equipment.”  It  weighs  about  40  lbs.,  affords  375- 
sq.  in.  picture,  or  about  50%  more  area  than  21-in.  size 
which  in  glass  weighs  about  27  lbs.  It  utilizes  new  cylin- 
drical-face design  to  minimize  light  reflections  (Vol. 

7:47,50).  Samples  were  being  delivered  to  the  industry 
this  week  at  $35  each,  though  volume  price  hasn’t  been  set 
yet;  DuMont’s  21-in.  all-glass  are  sold  at  $28.50,  RCA’s 
21-in.  metal  at  $28. 

Rauland  announced  27-in.  tube  in  January  (Vol.  8:3), 
claiming  390-sq.  in.  picture  area,  but  there  has  been  little 
activity  announced  among  manufacturers  except  that  Ad- 
miral said  it  would  put  tube  in  set  when  volume  is  avail- 
able and  demand  appears  (Vol.  8:1).  GE  has  been  offer- 
ing 24-in.  metal-cone  tube  at  $50.  RCA,  Lansdale,  Rau- 
land and  DuMont  are  known  to  have  been  experimenting 
with  27-in.  metal  rectangulars,  but  have  not  yet  indi- 
cated progress  made. 

* * ❖ * 

Starrett  creditors  were  due  to  meet  at  week’s  end  in 
connection  with  its  involuntary  petition  in  bankruptcy 
(Vol.  8:8),  petitioning  law  firm  of  Goldwater  & Flynn, 
proposing  to  pay  2%  in  cash  and  balance  of  50%  settle- 
ment in  monthly  installments  of  1%  starting  90  days  after 
confirmation.  Liabilities  are  listed  at  $1,204,326,  consist- 
ing of  $843,360  in  unsecured  claims,  $161,747  accommo- 
dation paper,  $120,840  taxes,  $70,931  secured  claims, 

$7444  wage  claims.  Assets  are  $1,248,011,  including 
$863,448  stock  in  trade,  $298,078  accounts  receivable, 

$49,491  cash  in  bank,  $36,993  machinery  & fixtures. 

Total  of  some  120  creditors  includes  these  of  $10,000 
or  over:  601  West  26th  Corp.,  (rent),  $129,060;  RCA  (roy- 
alties), $70,119;  Techinflex,  Port  Jervis,  N.  Y.,  $42,025; 

Downs  House  of  Miracles,  Los  Angeles,  $33,739;  Sarkes 
Tarzian  (tubes),  $33,669;  Crest  Transformer  Co.,  Chicago, 

$24,645;  Sarkes  Tarzian  (tuners),  $24,517;  Pyramid  Elec- 


tric Co.,  Paterson,  N.  J.,  $23,830;  Standard  Coil  Products, 
$20,989;  Spear  & Co.,  Pittsburgh,  $18,362;  Tele-Ray  Tube 
Co.,  $17,998;  Rogers  Electronics,  $17,288;  Lansdale  Tube, 
$15,847;  Scruggs-Vandervoort-Barney  Inc.,  St.  Louis! 
$15,569;  Sylvania,  $14,413;  New  England  Transformer  Co.,’ 
$12,511;  Cronane  Inc.,  Chicago,  $11,678;  Ram  Electronics! 
Paterson,  N.  J.,  $11,240;  RCA  $11,046;  Master  Equipment, 
Washington,  Pa.,  $11,025;  National  Union  Radio,  $10,305; 
Quam-Nichols,  $10,227;  Nuns  Better  Cabinet  Co.,  Marietta’ 
Ga.,  $10,056. 

* * * * 

Employment  is  on  upgrade  in  TV-radio  and  other 
metal-using  industries  despite  heavy  cutbacks  in  materials 
during  current  quarter.  Telegram  survey  of  11,000  manu- 
facturers made  by  Bureau  of  Labor  Statistics  for  NPA 
indicates:  (1)  Over-all  employment  in  consumer  durable 

goods  industries  is  higher  than  any  time  since  Spring 
1951.  (2)  Employment  in  TV-radio  industry  is  now  4% 

above  December  1951  level,  while  appliance  industry  em- 
ployment rose  0.7%.  As  interpreted  by  NPA  chief  Henry 
Fowler,  survey  ‘shows  that  American  industry,  even  in 
the  consumer  durable  goods  field  where  material  cutbacks 
were  most  severe,  has  generally  been  able  to  find  a means 
of  maintaining  and  even  increasing  employment  through 
substitution  and  conservation  of  scarce  materials,  and  the 
placing  of  defense  contracts  in  spite  of  the  impact  of 
sharply  reduced  allocations  of  metal  for  their  normal 
products.” 

Against  some  30,000  TV  sets  sold  in  Canada  in  1950 
and  40,000  in  1951,  there  should  be  80,000  sold  this  year, 
assuming  CBC  s Montreal  and  Toronto  stations,  Domin- 
ion’s first,  get  on  air  in  Aug.  or  Sept.,  as  promised. 
This  is  opinion  of  F.  R.  Deakins,  president,  RCA  Victor 
Ltd.  Sales  of  radios  totaled  731,000  in  1950,  550,000  in 
1951,  should  run  500,000  this  year,  Mr.  Deakins  thinks. 
Combined  TV-radio  sales  in  1951  were  $65,900,000  vs 
$70,000,000  in  1950. 

“Mercury”  brand  TV  is  “alive  and  kicking”— and  we 
regret  the  inadvertance  which  led  us  to  include  it  among 
recapitulation  of  those  that  have  faded  out  of  trade  pic- 
ture during  last  few  years  (Vol.  8:8).  We  meant,  of 
course,  Mercury  Record  Corp.,  Chicago,  once  a set  maker, 
not  Pacific  Mercury  Television  Mfg.  Corp.,  Van  Nuys, 
Cal.,  still  very  much  in  the  set  business. 


- 13 


A NTI-TRUST  SUIT  against  11  New  York  distributors, 
Xx.  asking  triple  damages  totaling  $2,100,000,  was  filed 
this  week  by  Monarch-Saphin  Co.  Inc.,  big  New  York  re- 
tailer now  trying  to  reorganize  under  bankruptcy  laws.  It 
charges  conspiracy  to  drive  it  out  of  business  with  “unfair 
business  practices”  and  “price  discrimination”  in  retalia- 
tion for  its  inventory-unloading  auction  sales  of  last  May 
(Vol.  7:20-21,25). 

Named  in  suit:  Bruno-New  York  Inc.  (RCA  & Ben- 
dix);  Admiral  Corp.  New  York  Distributing  Div.  Inc.; 
General  Electric  Supply  Corp.;  Gross  Distributors  Inc. 
(Stromberg-Carlson) ; Maytag  Atlantic  Co.  Inc.;  Motorola- 
New  York  Inc.;  Crosley  Distributing  Corp.;  Warren- 
Connolly  Co.  Inc.  (Hallicrafters  & Norge);  Weiss  & Bess- 
erman  Co.  Inc.  (Youngstown  sinks);  Westinghouse  Elec- 
tric Supply  Co.;  Zenith  Radio  Corp.  of  New  York. 

Monarch  charges  these  concerns  refused  to  ship  mer- 
chandise during  reorganization  even  though  Monarch  has 
capital  of  at  least  $250,000  to  protect  shipments;  also,  that 
firm  was  put  at  disadvantage  because  of  preferential  treat- 
ment of  competitors,  and  that  tie-in  sales  were  imposed. 

Bruno-New  York  also  is  accused  of  running  mislead- 
ing ads  discrediting  its  auction  sales  and  of  trying  to 
block  sale  with  complaint  to  city  Comr.  of  Licenses. 
Amount  of  damages  to  be  demanded  from  each  defendant 
will  be  determined  later. 


Crosley  this  week  created  2 separate  sales  organiza- 
tions— one  for  TV-radio,  another  for  refrigerators-appli- 
ances — in  move  to  handle  expanded  product  line.  Both 
will  be  under  sales  v.p.  W.  A.  Blees.  TV-radio  coordi- 
nator will  be  Leonard  F.  Cramer,  asst.  gen.  mgr.,  with 
asst,  sales  mgr.  Inwood  Smith  named  special  asst,  to  gen. 
mgr.  John  W.  Craig.  Other  appointments:  F.  F.  Duggan, 
ex-Avco  American  Kitchens  Div.,  named  gen.  sales  mgr. 
for  refrigerators-appliances;  E.  W.  Gaughan,  ex-Eastern 
sales  mgr.,  now  TV-radio  gen.  sales  mgr.;  R.  K.  White, 
asst.  gen.  sales  mgr.  for  adv.  & public  x-elations;  R.  H. 
Schneberger,  gen.  service  mgr.;  M.  R.  Rodger,  Western 
div.  appliance  sales  mgr.;  T.  H.  Mason,  Eastern  div.  ap- 
pliance sales  mgr.;  H.  E.  McCullough,  TV  sales  section 
mgr.,  now  TV-radio  field  sales  mgr.  Also  named  were 
5 new  regional  appliance  mgrs.,  reporting  to  Mr.  Rodger 
and  Mr.  Mason:  F.  D.  O’Sullivan,  New  York;  L.  R. 

Walker,  Atlanta;  J.  E.  Shelton,  Chicago;  R.  O.  Adkison, 
Kansas  City;  C.  E.  Germaine,  San  Francisco. 

National  Community  Television  Assn,  members,  in  ad- 
dition to  officers  and  directors  reported  (Vol.  8:3):  Hubex-t 
H.  Strunk,  Ashland  Video  Co.,  Ashland,  Pa.;  Philip  D. 
Hamlin,  Holbert’s,  Seattle;  Frank  Brophy,  Shenandoah 
Heights  TV  Associates,  Shenandoah,  Pa.;  Anthony  Berinas, 
St.  Clair  TV  Co.,  St.  Clair,  Pa.;  Oscar  Kehler,  TV  Exten- 
sion Corp.,  Shamokin,  Pa.;  Ralph  J.  Adams,  Tyler  TV, 
Tyler,  Tex.;  C.  O.  Fulgham,  Video  Independent  Theatres, 
Oklahoma  City;  John  M.  Price,  Pocono  TV  Relay,  Strouds- 
burg, Pa. 

Fair  trade  backers  had  hopes  boosted  twice  this  week 
by  2 House  committees  when  Interstate  & Foreign  Com- 
merce Committee  approved  McGuire  Bill  (H.  R.  5767),  as 
expected,  and  Celler  Judiciary  subcommittee  surprisingly 
approved  similar  measure  after  studying  4 versions.  At 
hearings  on  McGuire  Bill,  National  Appliance  & Radio 
Dealers  Assn,  had  testified  that  fair  traded  merchandise 
was  important  to  appliance  dealers  despite  fact  it  com- 
prised less  than  5%  of  dollar  volume  (Vol.  8:6). 

New  optical  system  for  its  theatre-TV  equipment  has 
been  developed  by  General  Precision  Laboratory  which 
terms  it  “a  major  advance  in  optics  over  the  classical 
Schmidt  design.”  Company  says  system  is  based  on  formula 
which  was  evolved  by  GPL  scientist  Louis  Pierre  Raitiere 
after  14  months  of  work. 


Trade  Personals:  Harold  H.  Buttner,  v.p.,  elected  pres- 

ident of  Federal  Telecommunications  Laboratories  (IT&T), 
succeeding  Maj.  Gen.  Roger  B.  Colton,  appointed  dep- 
uty technical  director  of  IT&T,  67  Broad  St.,  N.  Y.  . . . 
Leon  G.  Pollard  appointed  Western  Union  electronic  re- 
search engineer  in  charge  of  Water  Mill,  L.  I.  labs,  suc- 
ceeding the  late  Edward  C.  Homer;  Wm.  D.  Buckingham 
appointed  to  succeed  him  as  asst.  . . . G.  L.  Hartman,  gen. 
sales  mgr.,  Belmont  (Raytheon),  has  resigned  . . . William 
H.  Kelley  elected  to  sales  v.p.,  E.  A.  Holsten  named  gen. 
merchandising  mgr.,  Motorola  TV-radio  div.  . . . James  N. 
Ryan  Jr.,  ex-asst.  sales  mgr.,  Tele-tone,  appointed  sales 
mgr.,  Steelman  Phonograph  & Radio  Co.  . . . Stanley  I. 
Messing,  ex-Starrett  & Philco,  named  mgr.  of  govt,  con- 
tract div.,  Philharmonic  Radio  . . . Herbert  Bloomberg, 
DuMont  transmitter  div.  central  district  sales  mgr.,  named 
to  head  division  sales  in  new  central  sales  territory,  cover- 
ing 15  Midwest  states  . . . Willis  C.  Toner  named  mgr.  of 
Sylvania’s  TV  tube  plant  at  Seneca  Falls,  N.  Y.,  Gordon 
L.  Fullerton  named  plant  mgr.  at  Ottawa,  O.,  Homer  D. 
Broker  named  staff  asst,  to  electronics  manufacturing 
mgr.  . . . James  Ferrel  replaces  Russell  Southwick,  re- 
signed, as  sales  mgr.  of  appliance  div.,  RCA  Victor  Dis- 
tributing Co.,  Buffalo  . . . Joseph  Maresca  named  asst,  to 
Bernard  L.  Cahn,  gen.  sales  mgr.,  Insuline  Corp.  . . . Fred- 
erick L.  Teidman,  ex-St.  Louis  field  man,  named  DuMont’s 
New  York  factory  service  mgr.  . . . Leon  B.  Unger,  Unger 
Electi'ic  Tools  Inc.,  Los  Angeles,  named  president  of 
West  Coast  Electronic  Mfrs.  Assn.;  Noel  E.  Porter,  Hew- 
lett-Packard Co.,  Palo  Alto,  v.p.;  J.  J.  Halloran,  Electro 
Engineering  Works,  Oakland,  secy.;  George  Clark,  Tetrad 
Co.  Inc.,  Los  Angeles,  treas.  . . . Calvin  E.  Bell,  TeleKing 
v.p.,  recalled  to  active  Navy  duty  as  lieut.  j.g. 


U.  S.-Canada  radio  treaty,  pex’mitting  pilots,  mobile 
radio  transmitter  opex'ators  and  amateux-s  of  each  country 
to  operate  equipment  in  territory  of  other,  was  reported 
favorably  Feb.  27  by  Senate  Foreign  Relations  Committee. 
Non-controversial  convention,  negotiated  by  State  Dept, 
and  FCC,  grew  out  of  incidents  affecting  AT&T  mobile 
systems,  U.  S.  Park  Service  cars,  Interior  Dept,  launches, 
Atomic  Energy  Commission  convoys. 

Next  FM  promotion  campaign,  in  series  sparked  by 
NARTB  and  RTMA,  is  tentatively  scheduled  for  upper 
New  York  State  “sometime  after  Apx’il.”  NARTB  reports 
that  New  York  demand  was  prompted  by  success  in  first 
area,  North  Carolina  (Vol.  8:7).  NARTB  estimates  some 
5000  FM  sets  wex’e  sold  in  North  Carolina  Jan.  21-Feb.  25, 
believes  figure  substantially  above  “normal”;  study  hasn’t 
been  completed.  No  results  are  yet  in  from  cux-rent  Wis- 
consin campaign.  In  connection  with  District  of  Columbia 
drive  that  began  March  1,  special  Monday  morning  “Sales 
Clinics  of  the  Air”  for  retailers  have  been  started  on  FM 
station  WASH. 

Voluntary  system  of  curbing  false  TV-appliance  ads 
in  New  York  City  (Vol.  8:3)  has  resulted  in  excellent  co- 
operation during  first  2 weeks.  Of  21  letters  written  by 
Better  Business  Bureau  complaining  of  violations,  replies 
have  been  received  to  all  but  one,  and  in  that  case  the 
violation  hasn’t  been  repeated.  Most  frequent  complaint 
was  over  failure  to  describe  wari’anties  and  guarantees 
adequately.  Other  violations  included  misuse  of  words 
“custom-built”  and  “fully  guaranteed”,  and  instances  of 
advertised  merchandise  not  being  available. 

Societa  Siemens,  radio  manufacturer  of  Milan,  Italy, 
planning  to  go  into  TV  set  production.  GE  reports  com- 
plete studio  & transmitting  equipment  for  Italy’s  second 
station  has  been  shipped  to  govt. -owned  Radio  Audizione 
Italiano;  GE  built  first  for  1952  Milan  Fair  in  April,  re- 
poi'ts  11  Italian-built  ti’ansmitters  scheduled  for  comple- 
tion end  of  1953,  first  going  to  Rome  end  of  this  year. 


14  - 


Financial  & Trade  Notes:  kca  1951  annual  report 

released  this  week  reveals  industry’s  dominant  company 
for  second  time  enjoyed  better  than  half-billion-dollar  year, 
gross  sales  achieving  all-time  record  high  of  $598,955,000, 
or  2.1%  more  than  the  $586,393,000  of  1950.  Net  profits 
were  $31,193,000  ($2.02  per  common  share)  compared 
with  $46,250,000  ($3.10)  in  1950— the  reduction  largely 
attributed  to  leveling  off  of  consumer  demand  for  TV  re- 
ceivers, fewer  TV  transmitter  sales,  and  taxes.  Total 
taxes  for  year  were  $62,389,000,  or  $4.49  per  share,  about 
double  year’s  net  profit;  of  this  amount,  $30,840,000  was 
Federal  income  tax  compared  with  $50,743,000  in  1950. 

Breakdown  of  revenue  sources  discloses  RCA  Victor, 
RCA  Laboratories,  RCA  International  Div.  combined  to 
account  for  73.5%  of  company’s  revenues,  or  $440,135,000, 
down  from  1950’s  $476,091,000.  NBC  revenues  went  up 
to  $137,156,000  from  $92,091,000  in  1950,  gain  being  at- 
tributed entirely  to  TV  network  and  station  operations. 
NBC  accounted  for  22.9%  of  firm’s  revenues  as  against 
15.8%  in  1950. 

Note:  NBC  revenues  are  not  broken  down  as  between 
TV  and  AM,  nor  as  between  networks  and  stations,  but 
it’s  common  knowledge  all  its  TV  & AM  stations  are  oper- 
ating profitably,  and  it  has  been  reported  network  TV  is 
now  slightly  profitable  but  network  radio  is  losing  (Vol. 
7:46,48).  NBC-TV  network  revenues  now  exceed  its  net- 
work radio  by  considerable  margin  (see  PIB  figures  for 
1951,  Vol.  8:4). 

$ ^ ¥ V 

Admiral’s  earnings  dropped  to  $9,586,833  ($4.97  a 
share)  on  sales  of  $185,925,058  in  1951  from  preceding 
year’s  records  of  $18,767,554  ($9.73)  on  sales  of  $230,397,- 
661.  Despite  decline,  1951  sales  and  earnings  are  second 
highest  in  company’s  history.  Company  paid  income  taxes 
of  $9,138,788,  or  $4.78  a share,  last  year.  Net  worth  in- 
creased to  $40,409,844  ($20.96  a share)  as  of  end  of  1951, 
from  $32,751,011  ($16.99)  end  of  1950.  Net  working  capital 
increased  to  $27,361,637  in  1951  from  $21,931,846.  Annual 
statement  says  company  invested  more  than  $2,500,000  in 
additions  and  improvements  last  year. 

Stromberg-Carlson  reports  net  earnings  of  $685,777 
for  1951  on  total  sales  of  $33,632,495  from  all  divisions, 
including  broadcasting.  This  compares  with  $974,731 
profit  on  sales  of  $37,672,385  for  1950.  In  letter  to  stock- 
holders preliminary  to  annual  report,  president  Robert 
C.  Tait  said  broadcasting  (WHAM  & WHAM-TV,  Roch- 
ester), sound  equipment  and  telephone  divisions  enjoyed 
best  year  in  firm’s  history.  “The  TV  market,”  said  Mr. 
Tait,  “is  somewhat  improved  at  present,  and  the  lifting 
of  the  freeze  on  new  stations  . . . plus  the  political  con- 
ventions this  summer  [and]  the  national  elections  next 
fall  should  stimulate  demand  for  TV  receivers.” 

Tung-Sol  Electric  reports  record  sales  of  $31,484,760 
for  1951,  profit  of  $2,049,458  ($4.23  each  on  477,815 
shares)  vs.  $3,092,951  profit  ($6.88  on  455,262)  on  $29,425,- 
002  sales  for  1950  (Vol.  7:10).  Firm  announced  in  annual 
report  that  stockholders  will  be  asked  at  March  25  meet- 
ing to  authorize  100,000  shares  of  $50  par  cumulative  pre- 
ferred stock.  Plan  is  to  sell  publicly  series  of  60,000 
shares  or  less  at  first  through  undei-writing  group  headed 
by  Hamman,  Ripley  & Co.  Stockholders  also  will  vote  on 
increasing  authorized  common  shares  from  500,000  to 
1,000,000. 

Cornell-IJubilier  showed  net  profit  of  $354,969  (79<!  a 
share)  on  sales  of  $9,468,202  for  3 months  ended  Dec.  31, 
1951  vs.  $333,710  (74<-)  on  $8,247,982  same  1950  period. 

Emerson  Radio  reports  net  income  of  $351,859  (18^ 
a share)  for  13  weeks  ended  Feb.  2 vs.  $1,518,856  (78 <‘) 
for  corresponding  1951  period. 


General  Tire  & Rubber  Co.’s  net  profit  of  $7,790,469 
($12.48  per  share)  on  sales  of  $170,771,521  for  year  ended 
Nov.  30,  1951,  included  $773,827  realized  from  its  TV- 
radio  activities,  according  to  annual  report.  Profit  for 
1950  was  $8,557,616  ($13.88)  on  sales  of  $125,378,837. 
Big  tire  firm’s  TV  holdings  then  were  WNAC-TV,  Boston, 
and  KHJ-TV,  Los  Angeles,  now  include  WOR-TV,  New 
York;  its  radio  properties  were  Yankee  and  Don  Lee 
networks  with  3 AM  stations  each,  to  which  was  added 
WOR,  New  York,  in  latter  January  (Vol.  8:3). 

Television-Electronics  Fund  Inc.,  in  report  for  quarter 
ended  Jan.  31,  shows  assets  of  $12,292,925  ($13.01  per 
share)  as  against  $9,792,691  ($12.91)  at  end  of  fiscal  year 
Oct.  31,  1951.  Added  to  portfolio  since  last  listed  in  these 
columns  (Vol.  7:28)  were  these  stocks:  1200  shares  Amer- 
ican Bosch  (conv.  pfd.),  2000  Burroughs  Adding  Machine, 
8000  Photon  Inc.,  3000  Vitro  Mfg.  Co.,  2000  Weston  Elec- 
trical Instrument,  1000  Owens-Illinois. 

Collins  Radio,  now  averaging  about  $5,000,000  sales 
per  month,  is  expected  to  show  sales  of  $28,000,000  for  6 
months  ended  Jan.  31,  says  Feb.  28  Wall  Street  Journal. 
This  would  compare  with  $5,853,000  for  first  half  of  fiscal 
1951.  Earnings  are  expected  to  run  $2  a common  share 
for  Jan.  31  half,  which  would  compare  with  35^  for  like 
period  year  earlier  and  with  $2.23  for  all  fiscal  1951.  Cur- 
rent backlog  of  orders  is  about  $150,000,000. 

Oak  Mfg.  Co.  reports  profit  of  $598,939  ($1.14  a share) 
on  sales  of  $7,644,627  for  7 months  ended  Dec.  31,  1951. 
Comparative  figures  for  last  year  are  not  available  since 
company  changed  fiscal  year  from  May  31  to  calendar 
year,  but  report  for  fiscal  year  ended  May  31,  1951  showed 
$1,188,037  ($2.27)  on  sales  of  $13,145,807  (Vol.  7:33). 

P.  R.  Mallory  & Co.  reports  net  profit  for  year  ended 
Dec.  31,  1951  of  $1,923,314  ($3.98  a share)  vs.  $2,553,758 
($5.29)  in  preceding  year;  net  sales  were  $45,438,000  vs. 
$39,158,000. 

* * * * 

Westinghouse  imports  record  sales  of  $1,240,801,000 
in  1951,  increase  of  22%  over  previous  high  of  $1,019,923,- 
000  in  1950.  Net  earnings  slipped  17%  to  $64,578,000  ($4.03 
a share  on  15,549,697  shares)  from  $77,922,000  ($5.36  on 
14,190,654)  in  1950.  Consumer  products  v.p.  John  M. 
McKibbin  said  Westinghouse  ended  year  without  excessive 
inventories  of  “most  home  appliances.”  President  Gwilym 
Price  said  there  are  indications  “scare  buying  of  materials 
is  ending  [and]  I would  not  be  surprised  if  we  were  able  to 
turn  out  even  more  consumer  durables  this  year  than  last.” 
Defense  business  accounted  for  16%  of  firm’s  total  sales  in 
1951,  and  Mr.  Price  predicted  this  may  be  doubled  in  1952. 

Bendix  Aviation  president  M.  P.  Ferguson  reported 
to  stockholders  meeting  in  South  Bend  Feb.  27  that  sales 
for  first  quarter  of  1952  fiscal  year  ended  Dec.  30  were 
$111,522,000,  representing  annual  rate  of  about  $440,000,- 
000,  compared  with  sales  of  $340,000,000  for  1951  fiscal 
year.  As  of  Feb.  1,  he  stated,  backlog  of  orders  approxi- 
mated $705,000,000,  compared  with  $698,000,000  at  end  of 
last  fiscal  year  Sept.  30,  1951.  January,  biggest  month 
yet,  showed  about  80%  defense  shipments.  Earnings  were 
$1.37  a share  on  first  quarter  sales  vs.  $1.21  for  same 
quarter  last  year. 

Dividends:  Sylvania,  50<‘  payable  April  1 to  holders 

of  record  March  20;  Bendix  Aviation,  75<*  payable  March 
31  to  holders  March  10;  Standard  Radio  Ltd.,  10c  payable 
April  10  to  holders  March  20;  WJR,  The  Good  Will  Sta- 
tion Inc.,  10<f  payable  March  11  to  holders  March  4;  Strom- 
berg-Carlson,  25t-  payable  April  1 to  holders  March  10; 
Aerovox,  15V  payable  March  15  to  holders  March  15. 


- 15 


Nobilizaiioil  Notes:  Extra  allotments  of  all  3 controlled 

materials — steel,  copper  and  aluminum — may  go  out  to 
manufacturer’s  of  civilian  products,  TV-radio  included, 
during  second  quarter.  It’s  far  too  early  to  say  definitely, 
but  DPA  materials  controllers  are  closely  watching  signs 
of  mysteriously  slackening  demand  for  the  metals,  and 
looking  toward  future  effects  of  military  production 
“stretch-out.” 

Current  aluminum  situation  particularly  baffles  govt, 
planners.  They  anticipated  wild  scramble  at  mills  to  get 
CMP  tickets  cashed  during  first  quarter.  Instead,  demand 
for  aluminum  appears  smaller  than  supply.  Aluminum 
producers  already  have  advised  NPA  to  revise  second- 
quarter  civilian  allotments  of  the  metal  upward  from  the 
announced  30%  of  base  period  use  to  35%  or  40%.  And 
Aircraft  builders  are  now  beginning  to  cancel  and  post- 
pone thousands  of  orders  placed  before  plane  building 
program  was  slowed  down.  This  will  free  steel,  copper 
and  aluminum — but  not  immediately.  If  civilian  goods  re- 
ceive extra  allotments,  announcement  probably  won’t 
come  for  at  least  a month — possibly  2 or  3. 

In  TV-radio,  copper  is  governing  material.  Industry 
can’t  use  extra  steel  and/or  aluminum  without  more  cop- 
per. This  week  NPA  released  extra  sheet  and  strip  steel 
to  manufacturers  of  many  consumer  products.  TV-radio 
producers  won’t  get  any  because  they  can’t  use  it — copper 
is  their  bottleneck.  Announcing  this  10%  dividend  in  first- 
quarter  steel  allotments,  NPA  said  it  would  go  to  manu- 
facturers who  can  use  it  without  requiring  more  aluminum 
or  copper.  Auto  industry  was  offered  extra  steel,  turned 
it  down  because  it  would  be  worthless  without  more 
copper  and  aluminum. 

* * * s 

CMP  headaches  aren’t  confined  to  manufacturers. 
NPA’s  Electronics  Div.  has  its  share.  It  may  have  to  re- 
turn most  third  quarter  controlled  materials  applications 
to  manufacturers  for  revision.  Of  first  34  applications 
received,  only  2 were  filled  out  in  accordance  with  newly- 
revised  Class  B Product  Directory  (Feb.  1 edition)  which 
contains  changes  affecting  practically  every  manufac- 
turer of  electronics  equipment. 

Division  this  week  urged  all  manufacturers  who  have 
submitted  third  quarter  applications  based  on  old  direc- 
tory to  make  out  new  forms  using  new  classifications — 
and  to  read  carefully  the  instruction  sheet  which  accom- 
panies the  new  CMP-4B  application  blank  before  filling 
it  out.  Some  of  the  more  important  changes  in  NPA 
classification  of  electronic  equipment: 

These  product  classifications  have  been  discontinued: 
Radio  & electronics  hardware  (class  code  3429694) ; com- 
mercial radio  communication  & navigation  aids  (36693)  ; 
electronic  type  components  for  communications  (36614). 
These  new  classifications  have  been  added : Towers,  radio, 
prefabricated,  except  special  design,  for  military  and  com- 
mercial broadcast  (34416)  ; other  radio  & related  prod- 
ucts, N.E.C.  (36616)  ; intercommunication  equipment, 
electronically  amplified  (3669191). 

These  classifications  have  been  changed : TV  sets, 

household  radio  receivers,  etc.  (36612) — boosters  and  uhf 
& color  adapters  & converters  have  been  added,  unas- 
sembled sets  deleted;  transmitting  & industrial  type  tubes 
(36622);  radio  l-eceiving  type  tubes  (36623) — transistors 
added. 

* * * * 

“How  to  Handle  Defense  Contracts”  titles  comprehen- 
sive article  by  CBS-Columbia  govt,  contract  mgr.  Murray 
Fiebert  in  Jan. -Feb.  issue  of  Signal,  published  by  Armed 
Forces  Communications  Assn.,  1624  Eye  St.  NW,  Wash- 
ington. 


Tax-aided  expansion  of  electronics  and  related  pro- 
duction facilities  for  12  companies  at  cost  of  more  than 
$5,000,000  was  approved  by  DPA  Jan.  28-Feb.  2.  Receiv- 
ing certificates  of  necessity  for  5-year  tax  writeoffs  were 
these  projects  (amortized  at  65%  except  as  noted):  GE, 

Auburn,  N.  Y.,  communications  equipment,  $2,679,064; 
I-T-E  Circuit  Breaker,  Philadelphia,  aircraft  & electronic 
parts,  $997,120;  Bendix,  automatic  pilot  systems  at  Teter- 
boro,  N.  Y.,  $396,225,  and  electronic  equipment  at  Tow- 
son,  Md.,  $133,485;  Gabriel  Co.,  Needham,  Mass.,  electronic 
products,  $264,236  (70%);  Electric  Regulator  Corp.,  Nor- 
walk, Conn.,  electronic  equipment,  $195,027 ; Carl  W. 
Schutter  Mfg.  Co.,  Lindenhurst,  N.  Y.,  electronic  equip- 
ment, $160,870  (70%);  Sherrold  Crystals  Inc.  Kansas  City, 
Kan.,  quartz  crystals,  $152,362;  Statham  Laboratories  Inc., 
Los  Angeles,  scientific  instruments,  $100,393  (70%);  Ray- 
theon, Waltham,  Mass.,  tubes  & equipment,  $62,390;  Allied 
Aircraft  Co.,  Hollywood,  Cal.,  electronic  equipment,  $50,- 
000;  G.  H.  Leland  Inc.,  Dayton,  electronic  equipment,  $11,- 
194  (75%);  Atlantic  Electronics  Corp.,  Port  Washington, 
N.Y.,  $3690  (80%). 

Bigger  rations  of  selenium  have  been  promised  by 
NPA  this  month  to  rectifier  manufacturers,  who  were  on 
verge  of  shutdown  in  February  because  of  shortage  (Vol. 
8:4).  March  allocation  will  total  about  25,000  lbs.  Feb- 
ruary supply  was  15,500,  augmented  by  emergency  allot- 
ments to  avert  plant  closures.  In  March,  rectifier  manu- 
facturers will  be  permitted  to  increase  their  supplies  by 
imports  and  recovery  of  scrap,  without  inventory  con- 
trol. NPA  is  allocating  selenium  for  military  rectifiers 
at  rate  of  100%  of  requirements,  for  civilian  and  indirect 
defense  uses  at  90%  of  use  during  first  half  1950. 

U.  S.  will  buy  50,000,000  lbs.  of  Canadian  nickel  over 
next  9 years  under  terms  of  agreement  with  Falconbridge 
Nickel  Mines  of  Toronto.  This  country  advanced  Falcon- 
bridge  $6,000,000  to  expand  mining  capacity.  Contract 
also  provides  for  U.  S.  purchase  of  1,500,000  lbs.  of  Cana- 
dian cobalt,  option  to  buy  25,000,000  lbs.  of  copper  and 
additional  25,000,000  lbs.  of  nickel. 

George  A.  Landry,  president  of  Sandia  Corp.,  and 
Donald  A.  Quarles,  Bell  Labs  v.p.,  named  vice  presidents 
of  Western  Electric,  the  former  handling  purchasing  and 
traffic,  latter  succeeding  Mr.  Landry  on  Sandia  work  for 
Atomic  Energy  Commission. 

— « 

Top  IRE  awards  to  be  presented  at  March  5 conven- 
tion banquet  in  New  York’s  Waldorf-Astoria:  Medal  of 

Honor,  to  Dr.  W.  R.  G.  Baker,  GE,  for  “outstanding  direc- 
tion of  scientific  and  engineering  project”  and  for  “his 
statesmanship  in  reconciling  conflicting  viewpoints  and 
obtaining  cooperative  effort”  (notably  in  color  field); 
Morris  Liebmann  Memorial  Prize,  to  H.  W.  Welch  Jr.,  U. 
of  Michigan  Research  Institute,  for  paper  on  magnetrons; 
Harry  Diamond  Memorial  Award,  to  Newbern  Smith,  Bu- 
reau of  Standards,  for  “fundamental  work  on  radio  wave 
propagation”;  Editor’s  Award,  to  Jerome  Freedman,  Wat- 
son Labs  of  Griffis  Air  Force  Base,  for  paper  on  “Resolu- 
tion in  Radar  Systems”;  Vladimir  K.  Zworykin  TV  Prize, 
to  B.  D.  Loughlin,  Hazeltine,  for  “outstanding  contribu- 
tion to  electronic  TV.” 

Symposium  on  improvement  of  components — sponsored 
by  IRE,  AIEE,  RTMA,  Bureau  of  Standards  and  Defense 
Dept. — will  be  conducted  in  Washington’s  Interior  Dept. 
Auditorium  May  5-7.  First  symposium  was  held  May,  1950 
(Vol.  6:28).  Some  40  papers  will  be  featured,  plus  talks  by 
RTMA  president  Glen  McDaniel,  NPA’s  J.  A.  Milling, 
Navy’s  Capt.  Rawson  Bennett,  Research  & Development 
Board’s  Edwin  A.  Speakman,  and  discussion  of  components 
in  continental  Europe,  Great  Britain,  Soviet  Russia.  Also 
on  agenda  is  “An  Evening  With  Transistors”  (see  p.  7). 


16 


Connl  of  TV  Sets-in-Use  by  Cities 

As  of  February  1,  1952 
Estimates  are  sets  within  .1  Mv/m  contours  (60  ml.), 
excluding  overlaps,  as  established  by  NBC  Research. 


BECAUSE  OF  OVERLAPS,  NBC  Research  in  its  month- 
ly sets-in-use  reports  is  now  combining  Indianapolis- 
Bloomington  and  Grand  Rapids-Kalamazoo  totals  foot- 
notes to  table  below  explaining  the  total  sets  in  service 
areas  of  each  but  allowing  for  overlap  in  totaling  them 
together.  For  whole  country,  Feb.  1 count  rose  352,300 
sets  from  Jan.  1 (Vol.  8:5)  to  bring  estimated  total  to 
16,129,300.  Readjustments  of  some  totals  have  been  made 
(viz.,  Chicago’s  1,090,000  of  Jan.  1 is  upped  to  only  1,093,- 
000  for  Feb.  1)  in  order  to  squeeze  suspected  “water”  in 
some  area  counts.  And  NBC  “census”  for  first  time  notes 
44,000  sets  in  Canadian  area  served  by  Buffalo,  30,000  by 
Detroit,  plus  2500  on  Mexican  side  of  border  served  by 
Matamoros — but  these  are  not  included  in  U.  S.  total. 
Following  is  Feb.  1,  1952  count  (consult  individual  stations 
for  their  estimates  of  number  of  families  within  respective 


service  ranges) : 


No.  No. 
Area  Stations  Sets 

Interconnected  Cities 


Ames  (Des 

Moines) 

1 

78,000 

Atlanta - — 

3 

157,000 

Baltimore  - 

3 

367,000 

Binghamton 

1 

51,900 

Birmingham 

2 

92,100 

Bloomington 

(see  Indianapolis)  1(a) 

Boston  . ..  - 

2 

862,000 

Buffalo  

1(b) 

254,000 

Charlotte - 

1 

124,000 

Chicago  _ 

4 

1.093,000 

Cincinnati - 

3 

310,000 

Cleveland 

3 

583,000 

Columbus 

3 

197,000 

Davenport- 

Rock  Island 

2 

88,600 

Dayton 

2 

176,000 

Detroit 

3(c) 

620,000 

Erie  

1 

61,000 

Grand  Rapids 

1(d) 

155,000 

& Kalamazoo 

Greensboro 

1 

76,000 

Huntington  - 

1 

69,000 

Indianapolis  

1(a) 

221,000 

& Bloomington 

Jacksonville 

1 

53,000 

Johnstown  

1 

138,000 

Kalamazoo 

1(d) 

(see  Grand  Rapids) 

Kansas  City — ... 

1 

189,000 

Lancaster. 

1 

136,000 

Lansing  

1 

82,000 

Los  Angeles 

7 

1,100,000 

Louisville 

2 

125,000 

Memphis  

1 

119,000 

Milwaukee  

1 

313,000 

Minneapolis- 

St.  Paul 

2 

310,000 

Nashville  

1 

58,000 

New  Haven 

1 

236,000 

No.  No. 
Area  Stations  Sets 


Interconnected  Cities — (Cont’d) 


New  York 7 

Norfolk 1 

Omaha  2 

Philadelphia— — 3 

Pittsburgh  1 

Providence 1 

Richmond 1 

Rochester  1 

Salt  Lake  City 2 

San  Diego . 1 

San  Francisco—  3 

Schenectady 1 

St.  Louis 1 

Syracuse 2 

Toledo 1 

Utica 1 

Washington 4 

Wilmington 1 

Total  Inter- 
connected  95 


2.840.000 
102,000 
116,000 

1.006.000 

362.000 

200.000 

109.000 

132.000 

71.000 

113.000 

332.000 

199.000 

372.000 

160.000 

158.000 

67.000 

336.000 

93.000 

15,262,600 


N on-interconnected  Cities 


Albuquerque 

Brownsville 
(Matamoros, 
Mexico).  . ... 

/Dallas  

/Fort  Worth 

Houston ... 

1 

1(e) 

2 

1 

1 

13,100 

i 10,400 

154.000 

120.000 

Miami  

1 

83,000 

New  Orleans  

1 

81,800 

Oklahoma  City ..... 

1 

92,300 

Phoenix  

1 

39,100 

San  Antonio 

2 

66,500 

Seattle 

1 

129,000 

Tulsa 

1 

77,500 

Total  Non-Inter 

connected 

14 

866,700 

Total  Interconnected 

and  Non-Inter 

connected 

109 

16,129,300 

(a)  Bloomington  separately  142,000.  Indianapolis  separately  202,000. 

(b)  Does  not  Include  estimated  44,000  sets  in  Canadian  area  reached 
by  Buffalo  station. 

(c)  Does  not  include  estimated  30,000  sets  in  Canadian  area  reached 
by  Detroit  stations. 

(d)  Grand  Rapids  separately  125,000.  Kalamazoo  separately  132,000. 

(e)  Estimate  for  Texas  area.  Estimated  2500  additional  sets  in 
Mexican  area  of  Matamoros  station. 


Note:  TV  sets  sold  in  Canada  totaled  78,438  up  to  Dec.  31,  1951. 
according  to  Canadian  RTMA  (Vol.  8:5).  Since  Canada  has  no 
stations  of  its  own  and  nearly  all  of  these  sets  are  in  border  areas, 
they  add  appreciably  to  audiences  of  stations  in  nearby  U.S.  cities. 
The  CRTMA  area  count  as  of  last  Dec.  31:  Windsor  30,063,  Toronto- 
Hamilton  29,728,  Niagara  Peninsula  14,139,  other  areas  4508. 


Want  proof  that  a Russian  invented  radio — and  not  the 
“despicable  Italian”  Guglielmo  Marconi?  AP  reports  that 
Radio  Moscow  used  those  words  this  week,  and  offered  in 
person  “the  aged  Prof.  Chatelain”  who  said  he  was  present 
when  Comrade  Popov  invented  radio  in  1900.  Of  course, 
notes  AP,  Marconi  was  credited  with  discovering  wireless 
in  1896,  but  the  Russians,  in  latest  attempt  to  rewrite  his- 
tory, must  have  mislaid  their  inventions-claims  script. 
Four  years  ago  they  claimed  radio  was  discovered  by  Ivan 
Popov  “53  years  ago”  which  would  have  made  the  date  1895. 


Mutual  Broadcasting  System  stockholders,  meeting  in 
Florida  this  week,  lifted  ban  on  any  one  stockholder  voting 
more  than  30% — thus  permitting  Chairman  Thomas  F. 
O’Neil,  representing  General  Tire’s  58%  stockholdings 
since  recent  acquisition  (Vol.  8:3)  of  Macy  stations  (WOR, 
WOR-TV,  etc.),  to  gain  what  is  for  all  practical  purposes 
control  of  the  network.  No  official  statement  was  forth- 
coming from  meeting,  except  to  call  attention  to  directors 
meeting  in  April  at  which,  it  was  said,  it  can  be  assumed 
all  officers  and  directors  will  be  reelected.  That  is  con- 
strued to  mean  renewal  also  of  president  Frank  White’s 
contract. 

New-station  applications  went  over  500-mark  this 
week,  with  filing  of  6 vhf  and  one  uhf  this  week  to  bring 
grand  total  to  504  (including  31  uhf).  Applicants:  KVOA, 
Tucson,  Ariz.,  seeking  Channel  No.  4;  WDBO,  Orlando,  Fla., 
No.  6;  WCOA,  Pensacola,  No.  3;  KALB,  Alexandria,  La., 
No.  11;  WJXM,  Jackson,  Miss.,  No.  12;  WWNY,  Water- 
town,  N.  Y.,  No.  11;  WLBG,  Laurens,  S.  C.,  No.  45.  Also 
filed  but  returned  by  FCC  as  incomplete  was  application  of 
WROM,  Rome,  Ga.,  seeking  No.  4.  [For  further  details, 
see  TV  Addenda  H-G  herewith;  for  listing  of  all  applica- 
tions to  date,  see  TV  Factbook  No.  and  Addenda.] 

Theatre-TV  hearings  were  postponed  for  fourth  time 
— to  May  5 — because  of  FCC’s  lag  in  meeting  freeze-end 
target  date.  Principal  theatre-TV  proponents  recently 
held  conference  with  Commission  representatives,  ex- 
pressed fear  that  postponement  was  becoming  a habit, 
requested  “realistic”  date  be  set  for  hearings.  However, 
there’s  some  feeling  at  FCC  that  even  May  5 may  be  too 
early  and  still  another  postponement  might  be  necessary. 
Hearings  originally  were  scheduled  to  begin  Sept.  17, 
1951,  postponed  to  Nov.  25,  then  to  Feb.  25,  1952,  and 
March  10.  Postponement  to  May  5 was  announced  Feb.  26. 

Action  on  NPA  color  ban  Order  M-90  (Vol.  8:6-8)  was 
deferred  this  week  because  of  administrator  Henry  Fow- 
ler’s preoccupation  with  “higher  priority  matters.”  Odds 
still  are  heavily  in  favor  of  continued  ban  on  mass  pro- 
duction of  home  color  TV  receivers,  go-ahead  for  manu- 
facture of  other  types  of  color  equipment,  including  color 
theatre  TV  (Vol.  8:8).  Meanwhile,  20th-Century-Fox 
said  it  hopes  to  begin  installation  of  pilot  model  of  its 
Eidophor-CBS  color  Theatre-TV  gear  in  New  York  the 
week  of  March  16.  Its  departure  by  air  from  Zurich,  Swit- 
zerland (Vol.  8:6)  has  been  postponed  until  March  14. 

FCC’s  patent-reporting  proposal  (Vol.  8:2-4)  drew 
more  criticism  this  week.  Special  committee  of  American 
Patent  Law  Assn,  examined  provisions  of  Communica- 
tions Act  cited  by  Commission  as  authority  for  proposal, 
claimed  authority  was  lacking,  termed  proposal  “illegal, 
unwarranted  and  improperly  drawn  . . . impossible  to 
comply  with.”  Automatic  Electric  Co.  stated  belief  that 
it  isn’t  affected.  Sylvania  said  same,  but  opposed  pro- 
posal if  Commission  decides  company  is  affected. 


Copies  of  FCC’s  ‘Freeze  Report’ 

Each  subscriber  to  the  full  services  of  Television 
Digest  will  receive  one  copy  of  printed  full  text  of 
FCC’s  TV  Allocation  Report  ending  the  freeze,  in- 
cluding city-by-city  channel  tables,  and  full  text  of 
Rules  & Regulations  and  Procedures.  We’ll  print 
them  simultaneously  with  release  by  FCC,  now  ex- 
pected in  latter  March  but  quite  likely  to  be  further 
delayed.  Commission  says  document  will  run  about 
600  single-spaced  mimeo  pages,  which  means  200  or 
more  pages  of  our  supplement  format.  Preprint  or- 
ders for  extra  copies  are  now  being  taken  at  $5  each. 


Supplement  No.  77 
March  1,  1952 


Identical  Full  Texts  ol 

Subpoenas  Served  on  RTMA  and 
Various  TV-Radio  Manufacturers  in  Anti-Trust  Probe 

Indicating  Scope  of  Grand  Jury  Inquiry  Instituted  by  Dept,  of  Justice  and  Set  for  May  12,  1952 
In  U.  S.  District  Court  for  the  Southern  District  of  New  York  (Judge  Knox) 

(For  story,  see  Television  Digest,  Vol.  8:9) 


Form  No.  68 — Grand  Jury  Subpoena  Duces  Tecum 

THE  PRESIDENT  OF  THE  UNITED  STATES 
OF  AMERICA 

TO  THE  BLANK  CO. 

GREETING: 

WE  COMMAND  YOU  that  all  business  and  excuses  being- 
laid  aside,  you  appear  and  attend  before  the  GRAND  IN- 
QUEST of  the  body  of  the  people  of  the  United  States  of 
America  for  the  Southern  District  of  New  Tork,  at  a 
District  Court  to  be  held  at  Room  513  in  the  United  States 
Courthouse,  Foley  Square,  in  the  Borough  of  Manhattan, 
City  of  New  York,  on  the  12th  day  of  May  1952,  at  ten 
o’clock  in  the  forenoon,  to  testify  and  give  evidence  in 
regard  to  an  alleged  violation  of  the  federal  antitrust  laws, 
and  not  to  depart  the  Court  without  leave  thereof,  or  of 
the  District  Attorney,  and  that  you  produce  at  the  time 
and  place  aforesaid  the  following: 

I 

Certificate  of  incorporation  of  your  company,  its  pre- 
decessors, subsidiaries,  and  affiliates,  all  four  of  which 
are  hereinafter  referred  to  as  your  company. 

II 

Copies  of  by-laws  and  all  other  corporate  rules  and 
regulations  governing  the  activities  of  your  company  in 
effect  at  any  time  within  the  period  from  January  1,  1934 
to  the  date  of  service  of  this  subpoena. 

III 

All  documents,  correspondence,  telegrams,  reports,  mem- 
oranda, records  of  telephone  conversations,  records  of  con- 
ferences, interoffice  communications,  and  all  other  writings 
of  every  kind  in  the  possession  or  control  of  your  company, 
its  officers,  directors,  agents,  representatives  or  employees, 
prepared  by  and  passing  between  your  company,  its  officers, 
directors,  agents,  repx-esentatives  or  employees  on  the  one 
hand,  and 

a.  domestic  manufacturers  of  radio,  television  or  related 
electronic  transmission  or  receiving  equipment  or  parts 
or  components  thereof; 

b.  persons  or  companies  owning  patents  or  patent  rights 
or  licensed  under  patents  for  the  domestic  manufacture, 
use  or  sale  of  radio,  television  or  related  electronic  trans- 
mission or  receiving  equipment,  or  parts,  circuits  or  com- 
ponents thereof; 

c.  any  association  of  radio,  television,  or  electronics  man- 
ufacturers; 

d.  any  other  officer,  director,  agent,  representative  or 
employee  of  your  company, 

on  the  other  hand,  from  January  1,  1934  to  the  date  of 
service  of  this  subpoena,  except  as  different  dates  are  in- 


dicated, in  any  way  relating  to  or  referring  to  the  domestic 
manufacture  or  sale  of  radio,  television  or  related  electronic 
transmission  or  receiving  equipment,  or  the  parts,  circuits 
or  components  thereof,  or  to  the  purchase,  sale,  assign- 
ment or  holding  of  patents,  patent  rights  or  licenses,  tech- 
nology or  know-how  for  the  manufacture,  use  or  sale  of 
radio,  television  or  related  electronic  transmission  or  receiv- 
ing equipment,  or  the  parts,  circuits  or  components  thereof 
within  the  United  States,  and  limited  to  the  following: 

1.  Refusals  of  your  company  to  purchase  patents  or  pat- 
ent rights  or  to  accept  licenses  or  sublicenses  under  patents, 
and  the  reasons  therefor; 

2.  Refusals  by  your  company  to  grant  licenses  to  others, 
and  the  reasons  therefor; 

3.  Refusals  by  the  Radio  Corporation  of  America  to 
grant  patent  licenses  to  your  company; 

4.  The  negotiations  of  domestic  patent  cross-license 
agreements  presently  in  effect  to  which  your  company  is  a 
party; 

5.  Infringement  or  contributory  infringement  claims  or 
suits  against  your  company  or  against  any  distributor  ox- 
customer  thereof,  including  any  patent  licensing  agree- 
ments resulting  therefrom; 

6.  Actual  or  potential  manufacture,  or  non-manufacture, 
by  your  company  or  by  other  companies  of  the  so-called 
field  sequential  and  all-electronic  systems  of  color  televi- 
sion transmission  and  reception,  or  pai’ts  or  components 
thex-eof,  including  all  detex-minations  and  expressions  of 
policy,  subsequent  to  Januai-y  1,  1939  (documents  limited 
to  technical  and  engineering  data  are  excluded  from  the 
scope  of  this  subparagx-aph) ; 

7.  Dominance,  control  or  influence  of  the  Radio  Corpora- 
tion of  America  over  any  association,  body  or  group  of 
manufactux-ex-s  of  television  transmitting  or  receiving 
equipment,  subsequent  to  January  1, 1939; 

8.  Proposals  for,  and  concex*ted,  joint  or  agreed-upon  ac- 
tion between  your  company  and: 

(a)  any  association,  body  or  group  of  manufacturers 
of  television  transmitting  or  receiving  equipment; 

(b)  any  one  or  more  manufacturers  of  such  equipment 
in  support  of,  or  in  opposition  to,  standards  proposed  to 
the  Federal  Communications  Commission  for  the  trans- 
mission and  reception  of  television,  or  to  the  production 
of  any  kind  of  color  television  equipment,  subsequent  to 
January  1,  1936; 

9.  Exchanging  of  information  among  domestic  manu- 
facturers of  vacuum  tubes  or  cathode  ray  tubes  with  re- 
gard to  the  computation,  increase  or  reduction  of  prices  fox- 
such  tubes;  and  fixing  and  maintaining  pi-ices  of  such  tubes 
with  other  domestic  manufacturers; 


1 


10.  Allocations  of  different  types  of  vacuum  tubes  or 
cathode  ray  tubes  to  be  produced  by  domestic  manufac- 
turers; 

11.  Limitations  of  quantities  of  vacuum  tubes  or  cathode 
ray  tubes  of  different  types  to  be  produced  by  domestic 
manufacturers ; 

12.  The  stamping  or  marking  of  the  names  of  domestic 
manufacturers  of  vacuum  or  cathode  ray  tubes  upon  said 
tubes  and  their  boxes,  cartons  and  containers; 

13.  Determinations  as  to  quantities  of  vacuum  or  cathode 
ray  tubes  to  be  produced  by  domestic  manufacturers  of 
such  tubes; 

14.  Limitations  or  restrictions  on  quantities  or  types  of 
television,  AM  radio  or  FM  radio  receivers,  or  parts  or 
components  thereof,  to  be  produced  by  domestic  manufac- 
turers ; 

15.  Withholding  of  any  products  from  the  market,  sub- 
sequent to  January  1,  1939; 

16.  Activities  by  your  company  to  delay,  hinder  or  pre- 
vent the  manufacture  for  commercial  use  of  FM  trans- 
mission and  receiving  equipment; 

17.  Reasons  for,  and  effects  of,  the  raising  or  lowering 
of  royalty  rates  or  license  fees  under  any  and  all  agree- 
ments to  which  your  company  and  the  Radio  Corporation 
of  America  are  parties; 

18.  All  determinations  and  expressions  of  policy  of  your 
company  or  any  other  company  in  the  fields  of  radio,  tele- 
vision, related  electronic  transmission  or  receiving  equip- 
ment, or  of  parts,  circuits  or  components  thereof,  concern- 
ing a position  to  be  taken  before  any  government  agency, 
with  respect  to  the  production  or  non-production  of  color 
television  equipment  of  any  kind,  subsequent  to  January 
1,  1949. 

19.  Coopex-ation  with  other  companies  in  the  fields  of 
radio,  television,  related  electronic  transmitting  or  receiv- 
ing equipment,  or  of  parts,  circuits  or  components  thereof, 
in  the  promotion  or  standardization  of  products,  or  in 
research. 

IV 

Minutes  of  meetings,  reports,  summaries,  analyses, 
studies,  and  recommendations  of  boards  of  directors,  execu- 
tive committees,  and  any  and  all  other  committees,  sub- 
committees, and  groups  of  your  company,  prepared  during 
the  period  from  January  1,  1934  to  the  date  of  service  of 
this  subpoena,  in  any  way  relating  or  referring  to  the 
domestic  manufacture  or  sale  of  radio,  television  or  re- 
lated electronic  transmission  or  receiving  equipment,  or 
parts,  circuits  or  components  thereof,  or  to  the  purchase, 
sale,  assignment  or  holding  of  patents,  patent  rights  or 
licenses,  technology  or  know-how  for  the  manufacture,  use 
or  sale  of  radio,  television  or  related  electronic  transmis- 
sion or  receiving  equipment,  or  parts,  circuits  or  compo- 
nents thereof  within  the  United  States,  and  limited  to  the 
subject  matters  set  forth  in  subparagraphs  1 to  19  of 
paragraph  III  hereof. 

V 

Such  books,  records,  statistical  tables,  data,  reports  or 
analyses  (or  summaries  prepared  therefrom)  in  the  pos- 
session or  control  of  your  company  as  will  show  for  the 
calendar  year  1939  and  for  the  period  from  January  1, 
1947  to  the  date  of  service  of  this  subpoena,  except  as 
different  dates  are  indicated: 

1.  All  products,  by  major  product  groupings,  that  are 
manufactured  or  sold  by  your  company  in  the  fields  of 
radio,  television,  related  electronic  toansmission  and  re- 
ceiving equipment,  and  parts,  circuits  and  components 
thereof ; 


2.  Production  and  sales  of  your  company  for  each  cal- 
endar year  in  dollar  and  unit  volume,  separately  indicating 
domestic  and  export  production  and  sales,  for  each  of  the 
following: 

(a)  AM  radio  receiving  sets; 

(b)  FM  radio  receiving  sets; 

(c)  AM  radio  transmitting  equipment; 

(d)  FM  radio  transmitting  equipment; 

(e)  monochrome  television  receiving  sets; 

(f)  monochrome  television  transmitting  equipment; 

(g)  color  television  receiving  sets; 

(h)  color  television  transmitting  equipment; 

(i)  vacuum  tubes; 

(j)  monochrome  television  picture-receiving  tubes; 

(k)  color  television  picture-receiving  tubes; 

3.  Amounts  of  royalties  collected  by  your  company  in 
each  calendar  year  from  each  of  your  licensees,  both  do- 
mestic and  foreign,  for  each  of  the  following: 

(a)  AM  radio  receiving  sets; 

(b)  FM  radio  receiving  sets; 

(c)  AM  radio  transmitting  equipment; 

(d)  FM  radio  transmitting  equipment; 

(e)  television  receiving  sets; 

(f ) television  transmitting  equipment; 

(g)  color  television  receiving  sets; 

(h)  color  television  transmitting  equipment; 

(i)  vacuum  tubes; 

(j)  monochrome  television  picture-receiving  tubes; 

(k)  color  television  picture-receiving  tubes; 

(l)  other  products  in  the  fields  of  radio,  television, 

related  electronic  transmission  or  receiving 

equipment,  or  of  parts,  circuits  or  components 

thereof. 

4.  Total  amounts  of  royalties  paid  by  your  company  to 
all  patent  licensors  in  each  calendar  year;  and  royalty 
payments  made  by  your  company  in  each  calendar  year  to 
each  of  the  following: 

(a)  Radio  Corporation  of  America,  and  its  merged  or 

consolidated  companies; 

(b)  General  Electric  Company,  and  its  subsidiary  com- 

panies; 

(c)  Westinghouse  Electric  Corporation,  and  its  sub- 

sidiary companies; 

(d)  International  Telephone  & Telegraph  Company 

and  its  subsidiary  and  affiliated  companies; 

(e)  Philco  Corporation,  and  its  subsidiary  companies; 

(f)  Zenith  Radio  Corporation,  and  its  subsidiary  com- 

panies; 

(g)  Hazeltine  Corporation,  and  its  subsidiary  com- 
panies 

5.  Each  sum  paid  by  your  company  since  January  1,  1940 
for  the  acquisition  of  a patent,  exclusive  patent  license, 
or  invention  relating  to  radio,  television  or  related  elec- 
tronic transmission  or  receiving  equipment,  or  parts,  cir- 
cuits or  components  thereof;  the  United  States  Patent 
Office  number  and  name  of  the  inventor  of  each  such  patent 
or  patent  application;  the  nature  of  each  such  invention; 
and  the  date  of  each  such  acquisition. 

6.  The  quantities  of  vacuum  tubes  purchased  by  your 
company  in  units  and  uollars,  segregated  by  serial  number 
and  manufacturer,  for  the  calendar  year  1951  only; 

7.  The  relative  position  of  your  company  in  terms  of 
production,  sales,  research,  technology,  patents,  patent 
rights,  know-how,  financial  resources,  earnings,  plant  ca- 
pacities, distribution  facilities  or  promotional  efforts,  in 
the  fields  of  radio,  television,  related  electronic  transmis- 
sion or  receiving  equipment,  or  of  parts,  circuits  or  com- 
ponents thereof; 


2 


8.  Total  expenditures  by  your  company  in  each  specified 
calendar  year  for  research  and  development  relating  to  the 
manufacture  or  sale  of  radio,  television  or  related  electronic 
transmission  or  receiving  equipment,  or  parts,  circuits  or 
components  thereof; 

9.  Names,  addresses,  and  terms  of  office  of  each  officer 
and  director  of  your  company  since  January  1,  1939. 

VI 

Copies  of  all  domestic  patent  license  agreements  pres- 
ently in  effect  under  which  your  company  obtains  licenses 
from  others  to  make,  use  or  sell  radio,  television  or  re- 
lated electronic  transmission  or  receiving  equipment,  or 
parts,  circuits  or  components  thereof. 

VII 

Copies  of  all  agreements  presently  in  effect  with  com- 
panies in  the  United  States  under  which  your  company  re- 
ceives or  transmits  engineering  information,  blueprints, 
know-how  or  other  manufacturing  data  in  any  way  relat- 
ing to  the  manufacture  or  sale  of  radio,  television  or  re- 
lated electronic  transmission  or  receiving  equipment,  or 
parts,  circuits  or  components  thereof. 

VIII 

Copies  of  all  agreements  presently  in  effect  with  foreign 
companies  under  which  your  company  receives  rights  to 
manufacture  or  sell  radio,  television  or  related  electronic 
transmission  or  receiving  equipment,  or  parts,  circuits  or 
components  thereof,  or  rights  to  engineering  information, 
bluepi’ints,  know-how  or  other  manufacturing  data  relat- 
ing to  the  foregoing,  in  the  United  States  under  United 


States  patents  or  patent  applications  owned  or  controlled 
by  such  foreign  companies. 

IX 

The  annual  reports  to  stockholders  of  your  company  from 
January  1,  1934  to  the  date  of  service  of  this  subpoena. 

And  for  failure  to  attend  and  produce  the  said  documents 
you  will  be  deemed  guilty  of  contempt  of  Court  and  liable 
to  penalities  of  the  law. 

WITNESS,  the  Honorable  John  C.  Knox,  Judge  of  the 
District  Court  of  the  United  States  for  the  Southern  Dis- 
trict of  New  York,  in  the  City  of  New  York,  on  the  twenty- 
first  day  of  February  in  the  year  of  our  Lord,  One  Thou- 
sand Nine  Hundred  and  Fifty-two. 

WILLIAM  V.  CONNELL 
Clerk 

United  States  Attorney  for  the 

Southern  District  of  New  York. 

Note:  Report  at  Room  235.  In  order  to  secure  your 
witness  fees  and  mileage,  it  is  necessary  that  you  retain 
this  Subpoena  and  present  the  same  at  the  United  States 
Attorney’s  Office,  Room  235,  upon  each  day  on  which  you 
attend  Court  as  a witness. 

MELVILLE  C.  WILLIAMS 
Special  Assistant  to  the  Attorney  General 

For  information  communicate  with 
MALCOLM  A.  HOFFMANN 
Rm.  223,  United  States  Court  House 
Foley  Square,  New  York  7,  N.  Y. 
TEL:  COrtlandt  7-7100,  Ext.  223. 


PUBLISHED  WEEKLY  BY  RAOIj^NHf&Jg 

tiM  i 1 


!EAS! 


TELEPHONE  STERLING  1755  • VOL.  8,  No.  10 

March  8,  1952 


in  this 
issue: 


' FCC’s  Ideas  on  Processing  Applications,  page  1. 

CBS  Swaps  Into  WTCN-TV;  WSAZ-TV  Sale,  page  2. 
J.  Stations’  First  Jackpot  Year,  page  2. 

How  to  Make  Small-Town  TV  Pay  Off,  page  3. 

_ ‘Super-Power’  UHF  Stations  in  Sight,  page  J. 


Balaban  & Katz’  Theatre-TV  Losses,  page  5. 

Color  Lively  Topic  at  IRE  Convention,  page  5. 
Construction  Projects  Get  NPA  Go-Ahead,  page  7. 
Progress  Report  on  Movie-TV  ‘Courtship’,  page  7. 
Year’s  Slow  Start — Is  Season  the  Reason?  page  8. 


FCC's  IDEAS  ON  PROCESSING  APPLICATIONS:  FCC’s  procedures  for  handling  TV  applications 

after  freeze  — those  most  critical  factors  determining  speed  with  which  stations 
are  granted  CPs  and  get  on  air  — were  roughed  out  by  Commission  this  week.  But  the 
procedures  are  ntentativen , as  are  all  other  phases  of  allocations  at  this  stage, 
and  Commission  plans  to  plunge  back  into  job  March  10  in  hopes  of  nailing  something 
down  with  final  vote  — perhaps  winding  up  everything  by  April  1. 

Procedures  agreed  upon  this  week  won't  necessarily  survive  final  nose-count- 
ing, but  chances  of  their  adoption  are  at  least  "probable",  some  "certain": 

(1)  Applications  to  be  handled  on  a channel-by-channel  basis  in  each  city. 

By  4-2  vote,  commissioners  decided  this  is  best  method  to  speed  grants,  particularly 
uhf.  They  rejected  other  2 possibilities  — "one  lump"  and  "two  lump".  Former  would 
treat  all  applications  alike,  throwing  them  into  single  hearing  in  each  city  if  the 
total  outnumbered  available  vhf  & uhf  channels  ; this  is  how  FCC  handled  TV  and  FM 

hearings  before  freeze.  Latter  would  be  to  consider  vhf  & uhf  separately. 

(2)  Period  of  90  days  to  be  given  for  filing  applications  after  freeze-end. 

(3)  First  priority  in  processing  and  granting  will  be  given  to  applications 
from  cities  with  no  TV  service  now,  in  descending  order  of  population.  This  to  con- 
tinue straight  down  the  line  to  very  smallest  communities  before  applications  in 
presently  served  areas  will  be  handled.  Non-TV  cities  to  be  defined  as  those  more 
than  40  or  50  miles  (FCC  hasn't  decided  which)  from  stations.  No  higher  priority 

to  be  given  uhf  in  processing  procedures. 

(4)  Hearings  to  be  handled  in  accordance  with  existing  rules  regarding  dead- 
lines for  participation  in  hearings,  filing  of  amendments,  etc. 

(5)  No  "dawdling"  to  be  permitted  — CP-holders  get  on  air  "or  else". 

When  it  comes  to  actual  hearings,  there's  big  question  whether  FCC  can  do 

much  to  rush  final  decisions.  One  of  its  7 examiners  appeared  "hors  de  combat"  for 
indefinite  period,  as  Commission  this  week  assigned  examiner  Basil  Cooper  to  hear 
complex  8-year-old  Western  Union  case  starting  June  3.  Comr.  Sterling  dissented: 

"I  am  of  the  view  that  this  hearing  should  not  be  set  for  a date  certain 
until  the  Commission  can  analyze  its  capabilities  of  conducting  the  hearing  in  the 
light  of  its  appropriations  for  the  next  fiscal  year  and  the  number  of  TV  hearings 
that  will  be  necessary  after  the  time  for  filing  applications  has  closed..." 

* * * * 

Much  of  rest  of  freeze  "package",  such  as  engineering  standards  and  alloca- 
tion table  itself,  appear  fairly  well  in  hand,  though  commissioners  have  yet  to  con- 
sider for  first  time  channel  assignments  to  some  parts  of  the  country.  No  change  is 
anticipated  in  vhf  co-channel  station  spacing  in  the  3 zones  (170,  190  & 220  miles; 
see  Vol.  8:8),  nor  in  the  155-mile  spacing  for  uhf  over  whole  U.S. 

Decision  on  whether  to  lift  5-station  limit  on  multiple  owners  — permitting 
them  to  add  2-3  uhf  outlets  — won’t  come  simultaneously  with  end  of  freeze.  Matter 


COPYRIGHT  1952  BY  RADIO  NEWS  BUREAU 


2 


of  fact,  there's  doubt  at  Commission  that  decision  will  be  rendered  by  end  of  90-day 
filing  period  following  freeze. 

Such  delay  would  definitely  hamper  5-station  operators  in  acquiring  uhf  in 
markets  they  want  most  — since  other  applicants  would  be  free  to  snap  up  channels 
in  interim.  One  commissioner  puts  situation  this  way: 

"This  is  a new  proposal.  It's  not  an  issue  in  the  rule-making  proceedings 
on  multiple  ownership  that  we've  had  under  consideration  for  several  years.  Since 
it's  new,  it  will  have  to  undergo  rule-making  — meaning  time  for  comments  and  coun- 
ter-comments, maybe  a hearing.  I don't  know  how  all  this  can  be  done  in  90  days." 

Not  all  commissioners  share  view  that  90  days  are  needed,  but  proposal 
doesn't  carry  "urgent"  tag  at  the  moment. 


CBS  SWAPS  INTO  WTCN-TV;  WSAZ-TV  SALE:  CBS's  freeze-frustrated  TV  expansion  plans 
moved  ahead  another  notch  this  week,  again  via  purchase  route,  as  network  traded  53% 
of  its  powerful  (50-kw,  830-kc)  WCCO,  Minneapolis,  for  47%  of  city's  WTCN-TV.  At 
same  time,  CBS  bought  45%  of  KQV,  Pittsburgh,  which  has  TV  application  on  file. 

Minneapolis  exchange  involved  no  money;  KQV  price  was  undisclosed.  Former 
was  accomplished  simply  by  forming  new  company.  Midwest  Radio-Television  Inc.,  which 
will  own  WTCN-TV  and  WCCO,  and  in  which  WTCN-TV  interests  will  hold  53%,  CBS  47%. 
WTCN(AM)  will  be  sold,  as  required  by  FCC  rules. 

Deals  produce  this  TV-AM  lineup  for  CBS:  TV  — 100%-owned  WCBS-TV,  New  York, 
and  KNXT,  Los  Angeles,  plus  45%  of  WTOP-TV,  Washington,  47%  of  WTCN-TV.  AM  — 100% 
of  WCBS,  New  York;  KCBS,  San  Francisco;  KMOX,  St.  Louis;  KNX,  Los  Angeles;  WBBM, 
Chicago;  WEEI,  Boston;  plus  45%  of  WTOP,  Washington,  47%  of  WCCO,  45%  of  KQV. 

If  FCC  finalizes  its  multiple-ownership  rules  as  proposed,  CBS  would  be  per- 
mitted minority  interest  in  5 or  6 TV  stations  plus  its  100%  of  WCBS-TV  and  KNXT. 

In  AM,  network  would  have  to  dispose  of  one  interest  — since  rule  proposes  limit  of 
6 stations  with  majority  control,  plus  1 or  2 with  minority  interest. 


WTCN-TV  is  thus  CBS's  third  TV  purchase,  others  being  KNXT  for  $3,448,765 
(Vol.  6:46),  and  WTOP-TV  for  which  CBS  & Washington  Post  paid  total  of  $1,400,000. 

Call  letters  for  WTCN-TV  and  WCCO  combination  haven't  been  decided  upon;  no 
change  in  staff  or  general  operations  indicated.  CBS  says  no  other  deals  are  now  in 
works  but  makes  no  bones  of  fact  it's  still  in  market  for  TV  stations.  It  also  says 
plans  to  buy  WBKB,  Chicago,  for  $6,000,000  remain  unchanged. 

Purchase  into  KQV  gives  CBS  1550  shares  of  the  3000  outstanding,  acquired 
mainly  from  president  Earl  F.  Reed  and  v.p.  Irwin  D.  Wolf,  who  with  families  own 
some  90%  of  stock.  CBS's  KQV  shares  are  non-voting,  so  purchase  of  non-controlling 
interest  requires  no  FCC  approval.  WTCN-TV  & WCCO  switch  does. 


Now  Mutual  outlet,  KQV  will  become  CBS  affiliate  when  WJAS'  contract  runs 
out  about  year  from  now. 


* * * * 


In  another  TV  sale  this  week,  John  A.  Kennedy  received  $500,000  for  his  48% 
of  WSAZ-TV,  Huntington,  W.Va.  Present  majority  interest,  Huntington  Publishing  Co. 
(Herald-Dispatch  and  Advertiser) , took  57%,  now  holds  89%.  Other  11%  was  purchased 
by  Mrs.  Eugene  Katz,  wife  of  Katz  Agency  chief.  Amount  paid  by  the  2 purchasers  was 
in  direct  proportion  to  percentages  acquired.  Kennedy  continues  ownership  of  KFMB-TV 
and  KFMB,  San  Diego.  [For  all  TV  sales  since  1949,  see  Vol.  7:41  & 46.] 


STATIONS'  FIRST  JACKPOT  YEAR-1951:  Precisely  how  well  telecasting  emerged  from  red 
in  1951  is  detailed  for  first  time  in  FCC's  official  summary  released  this  week 
(Mimeo  73830),  and  we  find  we  were  quite  close  in  our  estimate  that  total  network-&- 
station  revenues  would  reach  $250,000,000  (Vol.  7:52).  They  actually  hit  $259,500,- 
000,  but  the  salient  statistic  is  this: 

Net  income  before  federal  income  taxes  surged  to  $45,600,000  — as  against 
$9,200,000  loss  in  1950,  $25,300,000  loss  in  1949.  Though  1951's  AM-FM  revenues  and 
net  won't  be  known  until  April,  it's  apparent  that  TV's  net  is  fast  gaining  on  AM-FM 
income  which  came  to  $68,200,000  in  1950  (Vol.  8:1). 

FCC  figures  are  "anonymous",  since  Commission  never  discloses  individual 


station  performance  — but  stations  occasionally  see  fit  to  give  out  figures,  as  did 
Paramount  and  Balaban  & Katz  in  connection  with  the  current  FCC  hearing  and  Sarkes 
Tarzian  in  connection  with  "Business  Week"  article  (see  below). 

Here's  breakdown  of  telecasting's  first  profitable  year : 

(1)  Networks  plus  their  15  owned-&-operated  stations  took  in  $132,200,000  of 
the  revenues,  accounted  for  $12,400,000  of  the  income.  This  is  "striking  gain"  — 
to  use  Commission's  words  — over  network's  $55,500,000  revenues  & $10,000,000  loss 
in  1950,  $19,300,000  revenues  & $12,100,000  loss  in  1949.  Furthermore,  networks'  TV 
revenues  and  income  surpassed  their  AM-FM  operations  for  first  time  ; latter  produced 
only  $100,400,000  and  $10,400,000,  respectively. 

(2)  The  93  other  stations  had  $107,300,000  revenues,  $31,200,000  income  — 
compared  with  $50,400,000  revenues  and  mere  $800,000  income  in  1950,  $15,000,000 
revenues  and  whopping  $13,200,000  loss  in  1949. 

(3)  Of  106  stations  reporting,  93  showed  profit  — 5 surpassing  $1,500,000, 

8 between  $1,000,000-$1,500,000,  10  between  $600,000-$l,000,000.  Median  for  the  93 
was  $350,000,  as  against  $129,200  for  the  53  profitable  stations  in  1950.  Of  the 
13  losers  in  1951,  8 were  in  the  two  7-station  markets  — New  York  and  Los  Angeles. 

(4)  Of  the  40  stations  in  one-station  markets,  39  were  ahead  of  the  game 
with  average  of  $385,000;  19  of  22  in  2-station  cities  averaged  $257,000;  23  of  24 
in  3-station  cities  $514,000;  all  8 in  4-station  cities  $764,000;  4 profitable 
operations  in  7-station  cities  averaged  $1,307,000,  8 others  (2  not  reporting) 
averaging  losses  of  $538,000. 

Those  8 losers  in  7-station  markets,  it  should  be  pointed  out,  had  average 
income  of  $2,414,000,  expenses  of  $2,952,000.  FCC  economists  question  whether  such 
great  expenses  will  necessarily  persist,  noting  that  some  of  the  operations  are 
backed  by  extremely  well-heeled  organizations  with  non-broadcast  income.  These,  they 
speculate,  can  afford  to  splurge  on  TV  expenditures  for  prestige  or  other  reasons, 
whereas  balance  sheet  is  lif e-and-death  matter  to  broadcast-only  operations. 

* * $ * 

Profitable  operations  in  1951  are  disclosed  in  balance  sheets  of  Paramount's 
KTLA,  Los  Angeles,  and  Balaban  & Katz'  WBKB,  Chicago,  but  performance  of  the  former 
shows  effects  of  rough  going  encountered  by  non-network  station  in  7-station  market. 

KTLA  cleared  S122,589  before  taxes  in  1951  vs.  $373,534  loss  in  1950.  WBKB, 
CBS-TV  affiliate  in  4-station  market,  netted  $1,227,100  before  taxes  first  9 months 
of  1951,  $652,621  in  1950.  Chicago  station  has  also  paid  back,  during  last  2 years, 
$1,554,486  of  $3,172,801  cash  advances  made  by  Balaban  & Katz  since  1941.  From  the 
standpoint  of  operating  income-expenses,  station  is  still  in  red  to  tune  of  $609,885 
for  the  12  years  it's  been  on  air.  WBKB  is  station  CBS  proposes  to  buy  for  $6,000,- 
000  if  FCC  approves  merger  of  ABC  and  Balaban  & Katz'  parent  UPT. 

HOW  TO  MAKE  SMALL  TOWN  TV  PAY  OFF:  Everyb  ody  knows  by  now  that  telecasting  is 
quite  a good  business  in  both  big  and  medium-sized  towns.  Witness  the  success 
stories  of  WTMJ-TV,  Milwaukee,  and  WICU,  Erie  — the  former  related  down  to  its  bal- 
ance sheet  in  the  January  Fortune  Magazine  (digested  in  our  Vol.  8:1),  the  latter 
recounted  in  a speech  by  owner  Edward  Lamb  (reported  in  Vol.  7:47). 

But  can  small-town  TV  station  pay  off?  It  certainly  can,  says  52-year-old 
Sarkes  Tarzian,  who  in  November  1949  put  Station  WTTV  on  air  in  Bloomington,  Ind. , 
smallest  of  all  towns  with  a telecasting  outlet  (1950  pop.  28,163). 

Bloomington  is  best  known  as  home  of  Indiana  U,  has  sizable  RCA  factory,  for 
which  Tarzian  once  worked  as  engineer,  is  location  of  largest  of  his  several  TV- 

radio  tuner,  tube,  rectifier  and  other  component  plants  which  he  built  since  World 

War  II  from  mere  $40,000  investment  to  $10,000,000  annual  business,  all  self-owned. 

Armenian-born  Sarkes  Tarzian  worked  his  way  through  the  U of  Pennsylvania, 
then  worked  for  Atwater  Kent,  then  RCA.  He  trod  where  others  feared  to  venture,  tak- 
ing CP  for  Channel  10  in  Bloomington,  then  on  path  of  neither  coaxial  nor  microwave, 

actual  or  projected.  And  this  is  how  he  made  a go  of  it  — a good  case  example  of 

"How  to  Make  Small-Town  TV  Pay  Off,"  which  is  also  caption  of  cover-picture  story  in 


4 


Feb.  23  Business  Week,  a story  he  amplified  somewhat  in  speech  before  TV-radio  group 
in  Chicago  last  week,  then  filling  in  further  details  for  us: 

First,  he  couldn't  and  wouldn't  spend  the  $500,000  or  more  on  transmitter, 
studios  and  related  equipment  that  was  regarded  as  irreducible  mini  mum  necessary. 

He  built  own  transmitter  for  $150,000,  its  power  only  about  5-kw  ERP ; studio  was  an 
old  drug  store  ; talent  was  drawn  from  the  university  and  from  local  schools  ; staff 
of  his  radio  station  WITS  doubled  in  brass. 

WTTV  lost  "a  little"  in  1949-50,  grossing  about  $100,000.  In  1951,  gross 
went  to  $200,000,  on  which  small  profit  was  shown.  This  year  it  will  do  $500,000  or 
more,  and  should  show  good  profit.  NBC-TV  has  just  upped  its  rate  from  $200  to  $500 
an  hour,  and  1-minute  spot  rate  gees  up  from  $30  to  $80,  reflecting  new  27-kw  power, 
an  antenna  location  exceptionally  suited  to  give  usable  signal  over  100-mile  radius, 
taking  in  Indianapolis,  Terre  Haute  and  much  more  of  its  rich,  populous  countryside. 

Local  sponsorship  is  basic  ; revenues  from  that  source  went  up  800%  in  1951. 
Nor  did  TV  hurt  radio  — but  the  2 local  dailies  merged  in  mid-1951  because  of  stiff 
TV-radio  competition.  Tarzian  says  it's  good  rule  of  thumb  that  a TV  station  can  be 
supported  in  any  town  that  can  support  a daily  newspaper. 

He  figures  there  will  be  500  stations  within  5 years,  thinks  10,000,000  TV 
sets  will  become  normal  year's  output  — fine  prospect  for  his  components  business. 

Certainly,  the  small-town  TV  station  has  to  fight  for  business,  he  told  his 
Chicago  audience,  and  WTTV  had  to  go  into  neighboring  towns,  including  Indianapolis, 
for  it.  Network  service  helps,  too,  so  Tarzian  installed  own  2-hop  microwave  from 
Cincinnati,  for  which  "line  service"  he  now  gets  paid  by  the  networks. 

WTTV  is  not  merely  a local  station  any  more;  it's  really  an  "area  outlet." 
Few  weeks  ago,  Indianapolis  Star  devoted  10-page  section  to  WTTV  and  Tarzian' s other 
operations.  And  the  latest  "census"  of  TV  sets-in-use  (Vol.  8:9)  shows  WTTV  reach- 
ing 142,000  receivers  — 5 times  as  many  sets  as  there  are  people  in  Bloomington! 

SUPER  POWER'  UHF  STATIONS  IN  SIGHT:  If  brute  power  is  the  answer  to  uhf  coverage  — 
and  most  engineers  are  satisfied  that  it's  a major  factor  — the  problem  is  beauti- 
fully in  hand.  Where  transmitter  manufacturers  talked  of  uhf  in  terms  of  hundreds 
of  watts  only  2-3  years  ago,  they  now  speak  casually  of  hundreds  of  kilowatts. 

Abundantly  clear  at  IRE  convention  in  New  York  this  week  was  fact  that  FCC 
need  only  provide  the  ceiling  — and  engineering  ingenuity  will  meet  it.  Key  to 
problem  has  been  found  in  the  war-developed  klystron  tube.  Consider  these  facts: 

(1)  A 12-kw  klystron  has  been  "proven  out,"  is  heart  of  transmitter  being 
offered  by  GE  (Vol.  8:5).  Russell  H.  Varian,  of  Varian  Associates,  which  makes  the 
tube,  says  it  has  been  operated  satisfactorily  at  15  kw,  sees  no  great  difficulty  in 
reaching  25  kw.  Beyond  that,  he  says,  "it's  a question  of  getting  the  power  outside 
of  the  tube.  I think  100  kw  may  be  possible."  GE  is  taking  all  company  can  make 
this  year,  and  Varian  believes  he'll  be  able  to  meet  demand. 

Varian  has  no  qualms  regarding  life  of  tube.  He  reports,  for  example,  that 
Bureau  of  Standards  has  had  3500  hours  of  trouble-free  service  in  operation  of  4-kw 
transmitter  on  1047  me  at  Cheyenne  Mountain  in  Colorado. 

(2)  New  5-kw  klystron  was  unveiled  by  Eitel-McCullough,  and  DuMont  immedi- 
ately announced  that  it  would  be  incorporated  in  transmitter  to  sell  for  exactly 
same  price  as  its  5-kw  Channel  7-13  vhf  unit  — $69,450  — available  in  early  1953. 

Eimac's  next  step  is  50-kw  klystron,  according  to  J.A.  McCullough,  who  says: 
"I  see  no  reason  to  stop  in  between."  DuMont  will  incorporate  50-kw  tube  in  trans- 
mitter "as  soon  as  they  give  it  to  us"  — probably  during  1953. 

T *P  V T 

Each  of  the  2 companies  feels  it  has  advantage  over  other.  Varian  points  to 
its  removable  cathode,  replaceable  at  modest  cost,  says  ceramic  construction  of 
Eimac  tube  should  have  more  testing.  Eimac  notes  that  Varian  tube  is  much  more  ex- 
pensive, must  be  tailored  to  each  channel,  while  3 of  its  own  cover  whole  band. 

Regardless  of  claims,  fact  is  that  new  tubes,  with  high-gain  antennas,  al- 
ready provide  means  for  reaching  100-kw  and  200-kw  ERP,  and  point  clear  road  to 
achieving  FCC's  expected  1000-kw  ceiling. 


5 


Detectable  signals  at  considerable  distances  may  be  achieved  by  such  high 
powers,  as  was  pointed  out  at  IRE  convention  by  Bell  Labs  and  Bureau  of  Standards 
experts.  This  has  led  some  to  fear  that  FCC  may  have  to  retain  freeze  while  it  re- 
considers station  spacing.  However,  Commission  propagation  experts  say  that  uhf 
propagation  up  to  400  miles  or  so  isn't  news;  that  such  signals  aren't  strong  enough 
to  require  changes  ; that  allocation  is  based  on  actual  measurements. 

Effect  of  varying  antenna  height  on  uhf  propagation,  something  on  which 
little  good  experimental  evidence  is  available,  will  be  tested  by  RCA  (Vol.  8:7). 
Plan  is  to  work  with  WOR-TV,  New  York,  utilize  its  tower  to  locate  antennas  at  vari- 
ous  levels  — 200,  400,  600,  800  ft.  — for  exact  comparisons. 


ONE  TIIEATRE-TV  PIONEER’S  evident  disillusion- 
ment with  medium  manifested  itself  in  testimony  this 
week  as  FCC’s  Paramount  hearing  (Vol.  8:3-4,  6-9)  finally 
entered  United  Paramount  Theatres  phase  which  involves 
license  renewal  of  WBKB,  Chicago,  proposed  sale  of  sta- 
tion for  $6,000,000  to  CBS  and  planned  UPT-ABC  merger. 

David  Waller  stein,  v.p.-gen.  mgr.  of  UPT  subsidiary 
Balaban  & Katz,  testified  that  company,  as  result  of  its 
consistent  theatre-TV  losses,  plans  no  more  installations— 
has  in  fact  canceled  contracts  for  5 or  6 of  them. 

Of  20  events  booked  in  any  of  B&K’s  5 TV-equipped 
theatres  during  1949-1951,  only  one  showed  profit  in  2 of  3 
theatres  carrying  it — Robinson-Turpin  fight  (Vol.  7:38). 
Biggest  loss  was  total  of  $18,475  by  2 theatres  on  6 U of 
Illinois  football  games  in  1950.  Other  losses  ranged  from 
$45  to  $2890  per  theatre  per  event. 

Wallerstein  also  noted,  incidentally,  that  audiences 
reacted  unfavorably  to  televised  public-service  events  such 
as  President’s  speeches.  Some  patrons,  he  said,  complained 
that  they  go  to  theatres  strictly  for  entertainment. 

Hearing  perked  up  considerably,  in  both  interest  and 
speed,  after  long  Paramount  Pictures  portion  was  com- 
pleted early  in  week  with  testimony  of  Klaus  Landsberg, 
mgr.  of  KTLA,  Los  Angeles;  he  covered  station’s  pro- 
gramming, awards,  financing,  etc.  If  hearing  continues 
at  same  pace,  long-awaited  testimony  on  proposed  UPT- 
ABC  merger  could  begin  by  end  of  next  week.  After 
Landsberg,  5 B&K  witnesses  were  introduced  in  relatively 
quick  sequence — Elmer  C.  Upton,  secy.-treas.;  Arthur  A. 
Goldberg,  v.p.  and  counsel;  Wallerstein;  John  B.  Mitchell, 
WBKB  gen.  mgr.;  John  Balaban,  president. 

Another  development,  however,  may  serve  to  lengthen 
hearing.  After  much  written  and  oral  argument  over  last 
couple  weeks,  DuMont  counsel  won  right  to  cross-examine 
in  all  phases  of  hearing.  But  hearing  examiner  Leo 
Resnick  cautioned  DuMont  that  it  would  have  to  show  in 
each  case  just  how  questioning  relates  to  DuMont  issues 
— main  one  being  whether  Paramount,  through  its  roughly 
25%  stockholdings,  controls  DuMont. 

As  in  Paramount  Pictures  phase,  anti-trust  history 
consumed  much  of  examination.  Brunt  of  questioning  was 
borne  by  Goldberg,  who  related  details  of  all  B&K  anti- 
trust cases — trade  practices  that  brought  them  on,  court 
rulings  in  cases  that  went  to  trial,  etc. 

■ 

FCC  commissioners  played  amusing  game  of  “musical 
chairs”  this  week,  as  they  moved  to  new  positions  behind 
meeting-room  bench  to  reflect  changes  in  seniority  when 
Comr.  Walker  became  chairman.  Next  to  Walker  in  senior- 
ity, Comr.  Hyde  was  named  vice  chairman  by  his  col- 
leagues. Ex-Chairman  Coy  was  presented  wfith  matched 
traveling  bags  as  going  away  gift — and  new  Comr.  Bail- 
ley  was  handed  a particularly  nasty  AM  case  on  which  rest 
of  Commission  is  split  3-3. 

Speakers  featured  at  NARTB  convention  in  Chicago’s 
Conrad  Hilton  Hotel  March  30-April  2 include  FCC  chair- 
man Paul  Walker  in  first  address  in  new  role  April  2,  NPA 
administrator  Henry  H.  Fowler  April  1. 


DESPITE  FACT  NPA’S  BAN  on  home  color  set  produc- 
tion may  be  regarded  as  certain  to  continue,  color 
TV — compatible  and  incompatible — attracted  considerable 
attention  of  engineers  attending  this  week’s  IRE  conven- 
tion in  New  York.  RCA  and  CBS  even  went  through  mo- 
tions of  another  round  of  their  old  championship  bout,  but 
skirmish  was  generally  considered  little  more  than  a 
pillow  fight. 

Engineers  waited  in  long  lines  that  snaked  around 
Grand  Central  Palace  exhibits  in  order  to  see  CBS-Reming- 
ton  Rand  industrial  color  demonstration.  RCA-CBS  fracas 
was  occasioned  by  fact  CBS  showed  for  first  time  its  field- 
sequential  system  using  RCA  tri-color  tube.  CBS’s  point 
was  that  system  isn’t  necessarily  mechanical,  isn’t  wedded 
to  whirling  disc. 

Color  on  tri-color  tube  was  quite  poor  compared  with 
disc-type  receiver  performance — technicians  finally  turned 
set  off  in  demonstration  we  attended — but  CBS’s  Adrian 
Murphy  didn’t  attach  blame  to  tube.  RCA’s  reaction  to 
demonstration  was  issuance  of  statement  by  v.p.  Dr.  C.  B. 
Jolliffe  saying  that  CBS  “proves  what  RCA  has  been  say- 
ing for  many  years — that  the  mechanical  disc  is  outmoded 
and  obsolete”  and  that  tube  doesn’t  help  CBS  system’s  in- 
compatibility. 

High  point  on  color  during  convention,  which  included 
number  of  highly  technical  papers  on  subject,  was  March  4 
evening  symposium  in  Waldorf-Astoria  featuring  NTSC’s 
topkicks:  GE’s  Dr.  W.  R.  G.  Baker,  Hazeltine’s  A.  V. 
Loughren,  RCA’s  Dr.  E.  W.  Engstrom,  Philco’s  D.  B. 
Smith. 

Dr.  Baker’s  thesis  was  that  NTSC’s  success  in  stand- 
ardizing black-&-white  in  1941  is  ample  proof  that  NTSC 
is  only  proper  medium  for  fixing  on  color  standards.  FCC 
hearing,  he  said,  just  isn’t  effective  means  for  utilizing 
entire  industry’s  talent. 

Loughren  again  displayed  his  remarkable  knack  for 
describing  NTSC  system  in  terms  within  grasp  of  laymen. 
The  basic  principles:  (1)  Human  eye  can’t  perceive  small 
detail  in  color;  therefore,  narrow  bandwith  for  color  suf- 
fices. (2)  Black-&-white  TV  has  “gaps”  into  which  color 
information  may  be  fit  without  disturbing  black-&-white 
pictures.  Thus,  system  is  compatible. 

Dr.  Engstrom  reviewed  NTSC’s  field-testing  program, 
pointed  out  that  co-channel  and  adjacent-channel  inter- 
ference appear  no  worse  than  in  black-&-white;  that  net- 
working may  be  accomplished  via  narrow-band  coaxial  or 
wide-band  microwave;  that  multipath  interference  appears 
less  troublesome  in  color  than  in  black-&-white. 

Smith’s  topic  was  “NTSC  and  the  Public  Interest.” 
His  points:  (1)  To  be  of  any  use,  color  stations  must  be 
received — hence  essentiality  of  compatibility  at  beginning. 
(2)  Color  system  must  make  good  use  of  spectrum — high 
resolution,  low  flicker,  adequate  brightness,  etc. 

In  post-session  question  period,  Dr.  Baker  was  asked 
■when  NTSC  would  approach  FCC  with  request  to  set  stand- 
ards on  compatible  system.  “Not  until  the  field  tests  are 
done,”  he  said.  “I  expect  that  will  be  late  summer  or  early 
fall.” 


- 6 - 


Sialion  Accounts:  Major  movie  producer  and  2 theatre 

chains  warming'  up  to  TV  with  Loew’s  Theatres  & MGM 
purchase  of  Happy  Felton’s  Knot-Hole  Gang  stai  cing  Apiil 
18  on  WOR-TV,  N.  Y.,  preceding  home  games  of  Brooklyn 
Dodgers  and  RKO  Theatres’  buy  of  2 weekly  spots  on 
WNBT,  N.  Y.,  during  late  movie  series  . . . Chevrolet 
Dealers  of  N.  Y.  will  sponsor  local  election  returns  Nov.  4 
on  WCBS-TV,  N.  Y.,  using  5 five-minute  spots  inserted 
one  an  hour  as  long  as  national  results  are  undetermined, 
agency  is  Campbell-Ewald  . . . SoconyA  acuum  Oil  Co. 
(Mobiligas),  starting  March  11,  sponsors  Tommy  Hcnrich 
Sports  Show  on  WJZ-TV,  New  York,  Tue.  & Thu.  7:15- 
7:30,  thru  Compton  Adv.  . . . Manchester  Hosiery  Mills 
(Ironwear  nylons)  has  purchased  UA’s  15-min.  film  The 
Feminine  Angle,  with  Ilka  Chase,  for  placement  in  Boston, 
Washington,  Cleveland,  Detroit,  thru  Bahn  Adv.,  Boston 
. . . National  City  Bank  of  N.  Y.  has  purchased  11th  Hour 
Television  News  on  WNBT,  N.  Y.,  Mon.-Wed.-Sun.  11  p.m. 

. . . Chesterfields  to  sponsor  one-third  of  Hollywood  Stars- 
Los  Angeles  Angels  games  on  KHJ-TV,  starting  April  1 
. . . Standard  Oil  of  Ohio  has  purchased  26  dramatic  films 
from  MCA  for  showing  on  7 Ohio-Ind.-Ky.  area  stations, 
through  Stockton-West-Burkhart  Agency,  Cleveland  . . . 
WTV-J,  Miami,  selling  partic.  in  Clover  Club  Date,  Mon. 
midnight-2  a.m.  . . . Among  other  advertisers  reported 
using  or  preparing  to  use  TV:  Coastal  Laboratories  Inc. 
(Sul-Spa  for  Arthritis),  thru  Chambre  Adv.  Agency, 
Miami;  St.  Mary’s  Packing  Co.  (Duncan  Hines  canned 
goods),  thru  Kircher,  Helton  & Collett  Inc.,  Dayton;  Air- 
line Foods  Corp.,  thru  Harry  B.  Cohen  Adv.  Co.,  N.  Y.; 
Trailer  Coach  Mfrs.  Assn.,  thru  J.  Walter  Thompson  Co., 
Chicago;  Kindle-Kwik  Co.  (chemical  for  kindling  camp 
fires),  direct. 

a 

Eisenhower  backers  canceled  3 political  telecasts  on 
40-station  NBC-TV  network  because  “there  just  isn’t 
enough  money.”  National  Citizens  Committee  for  Eisen- 
hower had  ordered  four  15-rnin.  segments  on  consecutive 
Thursdays.  Sen.  Duff  (R-Pa.)  made  first  speech  in  series 
Feb.  28,  at  cost  to  committee  of  $16,000  for  time.  Said 
committee  spokesman:  “We  ordered  the  TV  time  on  an  ‘if’ 
basis — if  we  came  up  with  the  money,  but  there  just  isn’t 
enough  money  at  this  stage  of  the  game.  Money  is  slow. 
We  also  didn’t  think  that  buying  TV  time  was  justifiable. 
If  we  can  get  people  like  Sen.  Duff  on  such  shows  as  Meet 
the  Press , Man  of  the  Week  or  America’s  Town  Meeting, 
we  have  the  advantage  of  a guaranteed  audience  and  we 
don’t  have  to  pay  for  the  time.”  Remaining  3 programs 
would  have  cost  committee  $48,000.  As  if  in  response  to 
recent  criticism  by  Sen.  Johnson  and  others  (Vol.  8:7)  of 
networks’  policy  of  charging  for  political  telecasts,  CBS- 
TV  announced  2 new  special  features:  (1)  Presidential 
Timber,  10:30-11  p.m.  Fri.,  beginning  April  4,  each  week 
presenting  different  candidate  for  presidential  nomination; 
(2)  Regular  interviews  with  presidential  aspirants  every 
Wednesday  on  Douglas  Edwards’  Oldsmobile-sponsored 
news  program,  7:30-7:45  p.m. 

Political  convention  sponsorship  code  was  formalized 
this  week  by  Democratic  and  Republican  national  commit- 
tees and  TV-radio  networks.  It  specifies  that  the  political 
parties  must  approve  “type  of  sponsor,”  timing  and  length 
of  commercials,  that  announcement  be  made  at  beginning 
and  end  of  each  broadcast  period  disclaiming  endorsement 
of  sponsor’s  product  by  political  parties,  that  the  national 
committees  receive  no  revenue  from  sponsorship. 

Session  on  TV  will  highlight  spring  meeting  of  Assn, 
of  National  Advertisers  at  Hot  Springs,  Va.,  March  19-21. 
Theme  of  TV  discussion  March  21  will  be  “TV’s  Place  in 
Your  Present  and  Future  Planning.”  Leslie  T.  Harris,  TV- 
radio  director  of  Colgate-Palmolive-Peet,  will  lead  session. 


Personal  Notes:  James  H.  Connolly,  v.p.  for  ABC’s 
owned  radio  stations,  promoted  to  v.p.  of  San  Francisco 
div.,  succeeding  Gayle  Grubb,  resigned;  Ted  Oberfelder, 
WJZ  gen.  mgr.,  director  of  owned  radio  stations,  succeeded 
by  William  M.  Materne,  account  executive  . . . Lewis  Allen 
Weiss,  ex-Don  Lee  president  & MBS  chairman,  resigns 
March  31  as  asst.  NPA  administrator  in  charge  of  Office  of 
Civilian  Requirements,  returns  to  post  of  management  con- 
sultant to  Hughes  Aircraft  Co.,  Los  Angeles,  after  4-month 
vacation  in  Europe  . . . I.  E.  (Chick)  Showerman,  Fi'ee  & 
Peters  TV  sales  mgr.,  resigns  . . . Harold  Fair,  program 
director  of  WHAS  & WHAS-TV,  Louisville,  and  ex-head 
of  NAB  program  dept.,  to  head  TV-radio  dept,  of  Bozell  & 
Jacobs  Adv.,  New  York  . . . Hendrik  Booraem  promoted  to 
McCann-Erickson  v.p.  and  TV-radio  mgr.  of  new  program 
development,  Alfred  J.  Scalpone  to  general  executive  co- 
ordinating domestic  & overseas  TV-radio,  Leonard  F.  Erik- 
son  to  head  of  New  York  TV-radio  dept.  . . . Donald  Fink, 
editor  of  Electronics,  currently  in  Belgium  as  consultant 
to  Govt,  which  has  been  snarled  on  question  of  TV  stand- 
ards— 625  lines  adopted  by  most  of  continental  Europe  and 
France’s  819  lines  . . . Ivar  H.  Petersen,  former  NAB  labor 
relations  director,  now  administrative  asst,  to  Sen.  Morse 
(R-Ore.),  nominated  by  President  Truman  as  member  of 
National  Labor  Relations  Board  . . . George  Mathiesen, 
technical  director,  named  production  mgr.  of  KPIX,  San 
Francisco  . . . Walter  E.  Myers,  ex-radio  sales,  heads  NBC’s 
new  TV-radio  political  sales  div.  . . . Luellen  L.  Stearns 
appointed  eastern  div.  TV  sales  mgr.  in  NBC’s  Spot  Sales 
dept.;  he’s  ex-CBS  . . . Hamilton  Young  promoted  to  NBC 
budget  director  . . . Ted  Cott,  gen.  mgr.  of  WNBT  & 
WNBC,  elected  NBC  v.p. 

Honoring  Dr.  Lee  de  Forest  as  he  marks  50th  anni- 
versary in  radio  and  45th  anniversary  of  his  invention  of 
3-element  vacuum  tube,  imposing  list  of  guests  will  attend 
April  8 testimonial  dinner  at  Waldorf-Astoria.  Included: 
former  President  Herbert  Hoover;  Charles  A.  Edison,  for- 
mer governor  of  New  Jersey,  former  Navy  Secretary,  son 
of  inventor  Thomas  Edison;  Rear  Adm.  Ellery  W.  Stone, 
American  Cable  & Radio  president;  Brig.  Gen.  David 
Sarnoff,  RCA  chairman;  Col.  Sosthenes  Behn,  IT&T  chair- 
man; Walter  Marshall,  Western  Union  president;  Dr. 
Mervin  J.  Kelly,  Bell  Labs  president.  Dinner  is  under  all- 
industry auspices:  The  de  Forest  Pioneers,  AIEE,  ARRL, 
IRE,  NARTB,  RTMA,  SMPTE,  Veteran  Wireless  Opera- 
tors Assn. 

“Tele-Cue”  as  rival  to  TelePrompter  (Vol.  8:4),  to 
ease  TV  performers’  job  of  memorizing  lines,  is  latest  de- 
vice offered  by  Telechrcme,  Amityville,  N.  Y.  Displayed 
at  IRE  convention  this  week,  system  comprises  number  of 
slave  receivers  which  are  fed  actors’  lines  from  simple 
scanner.  President  J.  R.  Popkin-Clunnan  claims  number 
of  advantages  over  TelePrompter,  including  fact  that  sin- 
gle operator  can  handle  all  units  simultaneously  and  that 
single  small  card  can  feed  all  units.  Telechrome  now  also 
offers  complete  color  generating  equipment  for  $20,000. 

TV-radio  networks  may  be  co-defendants  in  civil  anti- 
trust suit  against  boxing  promoters  aimed  at  eliminating 
“restraints  of  trade  in  the  promotion  and  broadcasting  of 
championship  bouts,”  it  was  hinted  in  New  York  by  Justice 
Dept,  officials.  Govt,  is  expected  to  file  suit  next  week  on 
recommendation  of  Federal  grand  jury,  following  5-month 
investigation  of  prize-fight  business. 

That  Bell  Labs  film  scanner  (Vol.  7:27),  described  in 
July  Electronics  as  producing  pictures  “very,  very  good — 
better  than  anything  on  the  air  today  anywhere,”  appears 
to  be  getting  hotter  by  the  minute.  NBC-TV  is  reported  to 
have  ordered  several  from  Bell,  and  number  of  other  sta- 
tions are  eager  to  get  hands  on  units. 


7 


NEW  CONSTRUCTION  projects  are  now  getting  NPA 
go-ahead.  But  they’ll  get  no  steel,  copper  or  alumi- 
num until  third  quarter,  for  NPA  isn’t  giving  out  mate- 
rials in  first  or  second  quarter  for  projects  which  aren’t 
already  under  way  (Vol.  8:9).  The  new  jobs  now  being- 
approved  are  those  in  areas  hit  hardest  by  unemployment 
due  to  building  restrictions — New  York,  Washington,  Bos- 
ton, Portland-Seattle,  Los  Angeles,  San  Francisco.  Ap- 
provals are  being  granted  early  so  builders  can  dig  founda- 
tions, place  materials  orders,  make  firm  plans  to  start 
actual  building  in  July.  New  starts  in  all  other  areas  are 
expected  to  get  approval  in  time  to  begin  construction  in 
third  quarter. 

TV-radio  station  builders  will  get  better  break  as  re- 
sult of  this  week’s  revision  of  basic  NPA  construction 
order  (CMP  Reg.  6).  New  order  permits  unrestricted  use 
of  foreign  and  used  steel  to  supplement  regular  allotments. 
Although  foreign  steel  generally  sells  at  premium,  this  new 
provision  may  help  ease  station  construction’s  biggest 
bottleneck — towers  (Vol.  8:5). 

There  was  aid  for  community  antenna  builders,  too. 
They  received  their  long-sought  reclassification  from  “com- 
mercial” to  “industrial”  construction  category,  giving  them 
equal  status  with  broadcasters.  This  will  result  in  bigger 
allotments  as  well  as  increase  in  amounts  of  materials 
they’re  permitted  to  self-authorize  without  applying  to 
NPA — 25  tons  of  steel,  2000  lbs.  of  copper,  1000  lbs.  of 
aluminum,  up  from  5 tons  of  steel  and  200  lbs.  of  copper. 
* * s * 

NBC  went  to  “court”  March  7 to  appeal  2-time  re- 
jection of  its  application  for  materials  to  begin  construc- 
tion  of  Burbank,  Cal.,  TV  studios  in  second  quarter  (Vol. 
8:9).  Appearing  before  3-man  NPA  appeals  board  headed 
by  T.  Munford  Boyd,  financial  v.p.  J.  V.  Heffernan  pleaded 
that  rules  against  new  construction  starts  would  put  NBC 
in  competitive  position  inferior  to  CBS,  whose  Los  Angeles 
“Television  City”  has  received  materials  allotments  and  is 
scheduled  to  begin  telecasting  activities  in  October  (Vol. 
7:40,51,8:9).  If  appeal  is  denied,  he  said,  ultimate  result 
might  be  to  “completely  reverse  the  competitive  situation 


MOVIES  AND  TV  still  aren’t  “going  steady,”  by  any 
means,  despite  the  neighbors’  observations  that 
they’d  make  such  a nice  couple.  They  did  cast  a few  flirta- 
tious glances  at  each  other  this  week,  but  their  battles — 
which  can  hardly  be  classed  as  lovers’  quarrels — continued 
as  bitterly  as  ever.  These  things  happened  this  week: 

MGM,  the  studio  which  probably  has  displayed  the 
least  fondness  for  TV,  and  Loew’s  Theatres  have  signed  to 
sponsor  Happy  Felton's  Knot-Hole  Gary,  half-hour  kid 
baseball  series  to  precede  each  of  the  77  Brooklyn  Dodgers 
games  from  Ebbets  Field  over  WOR-TV.  Dodgers  presi- 
dent Walter  O’Malley,  who  made  the  announcement,  called 
move  “a  significant  association  between  TV,  the  movie  in- 
dustry and  baseball.”  He  added:  “The  impact  of  this  popu- 
lar pre-game  program  will  he  studied  to  determine  if  these 
groups  can  co-ordinate  their  future  plans  to  bring  at  least 
a portion  of  the  big  games  to  theatre-TV  screens.” 

Meanwhile,  Paramount  Pictures  let  it  be  known  it  was 
extremely  pleased  with  results  of  TV  guest  appearances  of 
players  in  DeMille  film,  The  Greatest  Show  on  Earth. 
“Never  before,”  said  a Paramount  spokesman,  “has  the 
tremendous  publicity  and  exploitation  potential  of  TV  been 
realized  to  such  an  extent  and  with  such  telling  effect.” 
And  RKO  Theatres,  New  York,  is  now  buying  spots  twice 
weekly  in  WNBT’s  late  evening  film  program. 

The  bouquets  weren’t  all  one-sided,  either.  CBS-TV’s 
Edward  R.  Murrow  will  take  his  See  It  Now  cameras  to 
Sam  Goldwyn  studios  next  week  to  film  12-minute  docu- 
mentary on  the  movie  industry.  They’ll  spend  full  week 


in  the  industry  and  cause  NBC  to  lose  its  current  position 
of  leadership.” 

Surprise  witness  at  hearing  was  NPA  asst,  adminis- 
trator Lewis  Allen  Weiss,  ex-Mutual  chairman  and  Don 
Lee  director.  Describing  his  role  as  “friend  of  the  court,” 
Weiss  made  strong  case  for  TV-radio’s  essentiality  in  time 
of  emergency,  urged  board  not  to  “get  the  impression  that 
the  [Industrial  Expansion]  Division’s  rules  represent  the 
thinking  of  the  defense  leadership.”  Govt.,  he  said,  “rec- 
ognizes the  essentiality  of  TV  and  radio  in  the  same  cate- 
gory with  newspapers  . . . The  considerations  in  this  case 
must  be  beyond  the  ordinary  considerations  which  motivate 
action  on  construction  appeals.” 

Heffernan  told  board  that  CBS  will  have  5 Hollywood 
studios  by  October,  ABC  now  has  5,  while  NBC,  “which 
supplies  25%  more  hours  of  network  programs”  than  CBS, 
has  but  2.  NBC  and  CBS  each  has  16  New  York  TV 
studios,  he  said  in  reply  to  question  from  board.  If  CBS 
has  more  and  better  Hollywood  studio  facilities  than  NBC 
next  fall,  he  argued,  it  will  be  able  to  snag  more  top  stars 
and  shows,  and  perhaps  permanently  injure  NBC’s  posi- 
tion in  industry.  But  he  said  if  NBC  is  permitted  to  start 
building  in  second  quarter  its  studios  can  be  completed  by 
October. 

CBS  began  construction  of  its  “elaborate  Television 
City”  before  broadcast  stations  were  put  under  controls, 
and  therefore  has  been  permitted  to  continue  construction, 
Heffernan  said.  He  added  that  NBC  originally  had  plans 
for  similar  big  TV  center  but  postponed  them  and  designed 
far  more  austere  building  in  order  to  consei've  materials. 

While  “conservation  has  been  the  keystone”  of  NBC’s 
“stripped-down  plant,”  said  Heffernan,  “the  CBS  project 
has  been  permitted  to  continue  on  almost  the  same  scale  as 
if  there  had  been  no  national  emergency.”  For  the  Burbank 
tudios,  he  said,  “NBC  has  asked  just  5.7%  of  the  steel, 
17.4%  of  the  copper  and  1.3%  of  the  aluminum  which  CBS 
has  i-equested  . . . CBS  has  received  over  97%  of  the  entire 
structural  steel  allotment  to  radio  and  TV  projects  for  the 
first  quarter  of  1952.”  Decision  of  appeals  board  is  ex- 
pected in  2-3  weeks. 


there,  interview  Goldwyn  before  camera,  film  “inside  story” 
of  workings  of  big  studio. 

That’s  the  Sweetness-&-Light  Dept.  On  the  other 
side,  March  5 Variety  reports  film  exhibitors  have  sud- 
denly stopped  talking  about  boycotting  pictures  made  by 
producers  who  are  selling  to  TV — and  started  boycotting 
them.  Many  independent  exhibitors,  reports  the  show  busi- 
ness journal,  have  ordered  their  buyers  and  bookers  not 
to  touch  films  made  by  such  “guilty”  producers  as  Repub- 
lic, Monogram,  Pine-Thcmas,  Edward  Small,  J.  Arthur 
Rank,  Alexander  Korda. 

Chairman  Matty  Fox  of  Motion  Pictures  for  TV  Inc. 
this  week  reported  negotiations  with  RKO  for  TV  use  of 
its  entire  library  of  some  650  features  had  fallen  through. 
Trade  reports  said  he  had  offered  something  over  $14,000,- 
000.  No  other  major  studios  are  interested  either,  he  said. 

This  week  also  saw  formation  of  new  TV  film  syndi- 
cating organization,  by  Pathe  Industries  Inc.,  owner  of 
Eagle  Lion  studios.  New  subsidiary,  Pathe  TV  Corp.,  has 
initial  2-year  budget  of  $6,250,000  to  finance  and  distribute 
products  of  established  TV  film  producers.  Parent  com- 
pany owns  one  of  largest  independent  film  processing  lab- 
oratories in  country.  Bruce  Eells,  ex-Young  & Rubicam, 
who  has  headed  his  own  transcription  firm  for  last  5 years, 
will  head  new  operation. 

Bing  Crosby  Enterprises  became  largest  TV  film  pro- 
ducer this  week  with  closing  of  deal  to  make  208  half-hour 
films  for  more  than  $4,000,000.  New  producing  outfit, 
Lancer  Productions,  headed  by  v.p.  Basil  Grillo,  has  been 
formed  to  handle  the  4 series  of  52  films  each. 


YEAR'S  SLOW  START-IS  SEASON  THE  REASON?  is_  a "normal”  seasonal  pattern  finally- 
emerging  for  the  TV  trade,  or  will  current  "softness"  be  with  us  for  some  time? 
Industry's  pundits  won't  stick  necks  out  on  this  one,  but  whatever  the  answer  — 

Retail  TV  sales  took  big  dive  in  January,  as  revealed  by  latest  figures  from 
Dun  & Bradstreet.  Dealers  sold  377,000  sets  in  entire  month  — smallest  amount  for 
any  month  since  first  retail  sales  report  (as  of  Aug.  31,  1951),  and  283,000  below 
December's  660,000  (Vol.  8:6). 

Perhaps  even  more  significant,  January  was  first  time  in  survey's  7-month 
history  when  TV  production  outran  sales.  RTMA  estimates  404,933  sets  were  built  in 
January  — about  28,000  more  than  Dun  & Bradstreet  says  were  sold  that  month. 

But  inventories  didn't  increase  in  January,  industry  statisticians  say; 
paradoxically,  there  seems  to  have  been  downward  movement.  While  industry  went  into 
1952  with  more  than  1,500,000  TVs  in  all  trade  pipelines  (Vol.  8:6),  RTMA  and  Dun  & 
Bradstreet  figures  indicate  total  inventory  was  somewhat  less  at  end  of  January. 

Dealer  inventories  totaled  650-800,000  — same  figure  given  for  December. 
RTMA's  estimate  of  distributor  inventories,  however,  dipped  to  lowest  point  in  12 
months  — 485 , 342  — from  600,346  at  end  of  December.  End-of- January  factory  inven- 
tories were  reported  at  205 , 663  (Vol.  8:6)  vs.  206,741  for  December.  Thus  all-trade 
inventory  was  somewhere  between  1,340,000  and  1,500,000  as  of  end  of  January. 

TV  isn't  suffering  saturation  ills  any  more  than  radio.  Dun  & Bradstreet 
reports  January  radio  sales  at  471,000  — just  a shadow  of  December's  1,192,000. 

* * * * 

Business  is  "good",  say  manufacturers,  though  last  fall's  favorite  pastime 
of  forecasting  set  shortages  (Vol.  7:42)  has  gone  out  of  style. 

Promised  easing  of  materials  supplies  in  last  half  of  1952  may  be  partly 
responsible  for  lack  of  shortage  talk.  But  there  are  also  these  sobering  facts: 

(1)  There's  still  big  cushion  of  inventories.  (2)  Freeze-end  will  bring  no 
new  demand  for  sets  in  first  half  of  this  year;  in  second  half  it  may  amount  to  some 
130,000  (Vol.  8:8)  — a drop  in  the  bucket  compared  to  present  inventories. 

Limiting  factor  in  TV  production  today  is  demand  — not  materials.  While 
current  100, 000-a-week  output  rate  has  been  made  possible  by  conservation,  there  are 
no  reports  of  any  set  makers  being  forced  to  the  wall  by  materials  limitations. 

NPA  is  good  barometer  of  TV-radio  trade.  Despite  stingy  materials  rations 
in  first  quarter  — now  two-thirds  over  — Electronics  Div.  has  received  virtually 
no  complaints  from  TV-radio  makers,  or  requests  for  supplemental  allotments. 

$ $ * * 

The  Dun  & Bradstreet  report  for  January  broke  down  the  377,000  TV  dealer 
sales  into  188,000  table  models,  189,000  others.  Of  the  650-800,000  inventory,  some 
250-300,000  were  table  models,  400-500,000  others,  unchanged  from  December. 

Estimate  of  January  radio  sales  was  394,000  home  radios,  77,000  portables  — 
compared  to  December's  1,017,000  home,  175,000  portable.  Radio  inventories  were  un- 
changed at  1-1,200,000  home  sets,  200-250,000  portables.  RTMA  reported  that  end-of- 
January  distributor  inventory  of  radios  rose  to  804,205  from  677,209  in  December. 

TV  production  for  week  ended  Feb.  29  was  102,216  units  (2636  private  label), 
continuing  slow  but  steady  increase  during  February.  The  previous  week  saw  100,846 
units  produced,  Feb.  15  week  98,522,  Feb.  8 week  97,130.  Factory  inventory  dropped 
to  202,938  from  208,669  preceding  week. 

Radio  output  for  Feb.  29  week  was  208,842  (83,804  private  brand),  highest 
unit  production  for  any  week  this  year  — up  from  189,321  for  week  ended  Feb.  22. 
Factory  inventory  of  radios  was  278,962,  down  from  324,092.  Week's  radios  were 
77,367  home  sets,  37,886  clock,  21,283  portable,  72,306  auto. 


8 


9 


Topics  & Trends  of  TV  Trade:  Completely  printed 

TV  circuits  are  not  only  possible  but  now  promise  savings 
in  costs,  scarce  materials,  components  and  assembly  labor. 
That’s  thesis  of  Sylvania  physics  laboratories  engineers 
W.  H.  Hannahs  and  N.  Stein,  presented  in  paper  before 
IRE  meeting  in  New  York  this  week  describing  method  of 
printing  complete  TV  circuits  by  combining  techniques  of 
etching  and  silk  screening.  Coils  and  connectors  are  etched, 
resistors  and  capacitors  silk  screened.  Tube  sockets  and 
shields  are  assembled  in  single  solder  dipping  operation. 
Each  stage  of  circuit  is  printed  separately,  and  adjacent 
stages  interlock  with  each  other,  requiring  no  wire  for 
interstage  connections. 

Several  manufacturers  displayed  27-in.  rectangular 
tubes  at  IRE  convention  this  week,  but  only  Rauland 
(Zenith)  gave  indication  of  when  production  would  begin. 
Rauland’s  metal-cone  electrostatic-focus  27AP4  (Vol.  8:3) 
should  be  in  production  in  about  2 months,  company  offi- 
cials said.  Other  manufacturers’  27-in.  tubes  used  Com- 
ing's all-glass  bulbs.  Thomas  Electronics  displayed  tube, 
announced  it  would  make  2 types,  both  magnetic  focus — 
27CP4  with  short-radius  neck  and  27BP4  with  long-radius 
neck.  Sheldon  also  showed  glass  27-in.,  and  Hytron  indi- 
cated it  had  built  several  but  its  plans  were  indefinite. 

Scott  Radio  Laboratories’  production  is  running 
6-10,000  TV  sets  a month,  about  25%  under  a year  ago, 
according  to  letter  to  shareholders  from  president  John  S. 
Meek.  Approximately  80%  is  private-label  (40%  a year 
ago),  some  7500  private-label  having  been  produced  in  first 
7 weeks  of  1952.  Customers  include  Allied  Stores  Corp., 
National  Dept.  Stores  Corp.  and  Hudson-Ross  Inc.  Under 
new  contract,  Sears  Roebuck’s  sets  will  also  be  made  by 
Scott,  which  is  replacing  Tele-tone  as  supplier.  Company 
netted  §47,091  0n  sales  of  §1,074,197  from  time  of  its 
merger  with  John  Meek  Industries  Nov.  19,  1951  to  Dec.  31. 
This  year,  January  operations  were  at  break-even  point, 
February  showed  about  §30,000  profit. 

Picture  tube  sales  by  RTMA  members  in  January 
totaled  340,192,  worth  §7,691,858,  compared  with  Decem- 
ber’s 371,751,  valued  at  §8,213,251  and  January  1951’s 
580,317,  valued  at  §16,272,654.  Of  January  1952  sales,  98% 
were  rectangular,  16-in.  & up.  Receiving  tube  sales  in 
January  totaled  26,736,695,  valued  at  $18,895,527,  down 
substantially  from  37,042,303  same